English: Such procedures are developed with the support and advice of PCO, Service Canada and PWGSC, which co-ordinate their administration with institutions.}\par \pard\pard \ql \sb100\sa100 {Copies of all relevant procedures institutions must follow under this policy are available through the responsible centre(s) shown below.}\par \pard\ql {\b Table 2}\par \pard{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{Policy Requirement\cell Co-ordinated Activity\cell Responsible Centre\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{1(k)\cell Updating public access information for {\i 1 800 O-Canada} and the {\i Canada Site}.\cell Service Canada\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{7\cell Accessing the electronic media monitoring service.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{8(a), (b) and 23(i)\cell Planning and contracting public opinion research.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{9 and 18(h)\cell Posting consultations information on the {\i Canada Site}.\cell Service Canada\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{18(d)\cell Connecting to the Government of Canada Internet ({\i Canada Site}) and intranet ({\i Publiservice}) portals.\cell Service Canada\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{22\cell Participating in fairs and exhibitions.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{23(a) and (b)\cell Advertising planning.\cell PCO\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{23(a)\cell Advertising implementation.\cell PWGSC, Service Canada\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{23(c) and (d)\cell Contracting advertising services, and purchasing media space through the Agency of Record.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{23(g) - (i)\cell Pre-testing and evaluating advertising.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{23(j)\cell Documenting advertising activities using the Advertising Management Information System (AdMIS).\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{27(b) and (c)\cell Registering publications with the {\i Depository Services Program} and central publishing database.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{27(d)\cell Publishing notices in the {\i Canada Gazette}.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{27(e) and (f)\cell Planning and producing publications for sale.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{28\cell Administration and licensing of Crown copyright.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{29\cell Contracting film, video, audiovisual and multimedia productions.\cell PWGSC\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\par\pard \fs36\ql\b Guidelines\fs24\b0 \par\par} \ql The Secretary of the Treasury Board issues guidelines from time to time to assist institutions in applying this policy and in adopting best practices in various areas of government communications.
French: Ces procédures sont élaborées avec l'appui et selon les conseils du BCP, de Service Canada et de TPSGC, qui coordonne son administration avec les institutions.}\par \pard\pard \ql \sb100\sa100 {Les institutions peuvent se procurer des exemplaires de toutes les procédures qu'elles doivent suivre aux termes de la présente politique, auprès des centres de responsabilité énumérés plus bas.}\par \pard\ql {\b Tableau 2}\par \pard{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{Exigence de la politique\cell Activité coordonnée\cell Centre de responsabilité\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 1k)\par \pard\cell \ql Mise à jour des renseignements accessibles au public au service {\i 1 800 O-Canada} et au {\i Site du Canada.}\par \pard\cell \ql Service Canada\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 7\par \pard\cell \ql Accès au service de surveillance électronique des reportages des médias.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\pard \ql \sb100\sa100 {8a) et b)}\par \pard\ql et 23i)\par \pard\cell \ql Planification et attribution de marchés de services de recherche sur l'opinion publique.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 9 et 18h)\par \pard\cell \ql Affichage d'information sur les consultations sur le {\i Site du Canada}.\par \pard\cell \ql Service Canada\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 18d)\par \pard\cell \ql Branchement aux portails Internet ({\i Site du Canada}) et intranet ({\i Publiservice}) du gouvernement du Canada.\par \pard\cell \ql Service Canada\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 22\par \pard\cell \ql Participation aux foires et aux expositions.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 23a) et b)\par \pard\cell \ql Planification de la publicité.\par \pard\cell \ql BCP\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 23a)\par \pard\cell \ql Mise en oeuvre de la publicité.\par \pard\cell \ql TPSGC, Service Canada\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 23c) à d)\par \pard\cell \ql Passation de marchés de publicité et achat d'espace de publicité dans les médias par l'entremise de l'agence de coordination attitrée.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 23g) à i)\par \pard\cell \ql Mise à l'essai et évaluation de la publicité.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 23 j)\par \pard\cell \ql Documentation des activités publicitaires à l'aide du Système d'information sur la gestion de la publicité (GESPUB).\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 27b) à c)\par \pard\cell \ql Inscription des publications au {\i Programme des services de dépôt} et dans la base de données centrale des publications.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 27d)\par \pard\cell \ql Publication des avis dans la {\i Gazette du Canada}.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 27e) à f)\par \pard\cell \ql Planification et production des publications destinées à la vente.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 28\par \pard\cell \ql Gestion du droit d'auteur de la Couronne et concession de licences.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3{\ql 29\par \pard\cell \ql Attribution de marchés de services pour des produits cinématographiques, vidéo, audiovisuels et multimédias.\par \pard\cell \ql TPSGC\par \pard\cell }{\trowd\trautofit1\intbl\cellx1\cellx2\cellx3\row }}{\par\pard \fs36\ql\b Lignes directrices\fs24\b0 \par\par} \ql Le secrétaire du Conseil du Trésor émet de temps à autre des lignes directrices pour aider les institutions à appliquer la présente politique et à adopter des pratiques exemplaires dans divers domaines des communications gouvernementales.