Data Scientist Marketing at Fourkites

At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.
Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity.
The Data Scientist, Marketing role is critical to FourKites’ overall Marketing strategy and growth of the business. The role, which combines data-driven storytelling and deep data science techniques to drive our marketing growth engine, will focus on two primary areas:

Analyzing data from the FourKites network to identify major trends impacting global supply chains and logistics. Stories featuring FourKites data have appeared in The Wall Street Journal, Forbes, NBC and many industry publications.

Analyzing marketing and business performance data to help drive business growth.  As a hyper-growth company, FourKites executes a wide range of global marketing programs investing millions of dollars on digital advertising, content marketing, PR, social, events and much more. The Marketing Data Scientist will work directly across the marketing team and senior marketing management to drive the right programs, the right investments and ensure business growth. 

The Data Scientist, Marketing will work closely with various members of the Marketing team, in addition to members of the Data Science, Engineering and Business Operations teams.
Responsibilities:

Leveraging FourKites platform data to uncover important trends in the logistics space, and be able to tell crisp, succinct data-driven stories through deep analysis and Tableau visualizations. Such analysis is integral to driving continued inbound media interest, and fuels ongoing Marketing campaigns
Conducting in-depth analysis of persona behavior on the FourKites website to determine the most impactful content opportunities to drive buyer behavior
Marketing Performance Analytics: Analyze channel interactions and other key indicators to determine the right mix of Marketing investments (e.g., campaign ROI analysis)
Plan and build reports to identify the buyer journey and lifecycle experience for our products, from discovery, purchase, onboarding and adoption
Automating reporting and Tableau dashboarding processes to improve productivity
Collaborating with Data Science and Biz Ops teams to build relevant data powered solutions for the Marketing department

Desirable Skills & Experience:

Experience telling stories with data, including clear data visualizations, and an ability to communicate clearly and cogently with data
Deep experience in B2B marketing channel, campaign and funnel performance tracking, analysis and reporting
Experience in analysis and reporting across advertising platforms, Google Analytics,  Marketo, Salesforce, Demandbase (or similar ABM platforms)
Ability to work quickly and independently in a fast-paced environment
Advanced Excel skills 
Querying and Dashboarding tools like SQL, Tableau, Sisense, Apache Superset, Postgre SQL and Google Data Studio 
Experience with data visualization tools (Tableau, Sisense, Superset, Power BI, etc.)
Proven ability to investigate data (vetting, anomaly detection and resolution, etc.)
Knowledge of Python to manipulate data and perform advanced data handling tasks

We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!
About FourKites:
FourKites® is the #1 supply chain visibility platform in the world, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2.5 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching over 185 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,000 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.  
FourKites provides competitive compensation with stock options, outstanding benefits and a collaborative culture for all employees around the globe. To help you be your best, we have 5 global recharge days, in addition to standard holidays, and a hybrid, flexible approach to work. Parental leave for all parents, an annual wellness stipend and volunteer days also provide you with time and resources for self care and to care for others. Throughout the year, FourKites sets aside time during the workday to learn and celebrate diversity. And we're always listening for new ways to support everyone in and out of the office.
If you are a California resident, here is our California Applicant Privacy Notice.

Salary Range: $90,000 - $130,000
Medical, Dental & Vision benefits start on first day of employment
20 PTO days, 10 Sick days, 5 recharge days, 2 volunteer days
401k with company match
Annual Wellness Stipend
Ongoing learning & development opportunities

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