Senior Staff Data Scientist at Sofi

The role
The Marketing Data Science team is looking to add a Senior Staff Data Scientist who will help shape Credit Card targeting decisions and strategy.. The Senior Staff Data Scientist will be working closely with Marketing Managers, Business Units, Product & finance partners to build and grow SoFi Credit Card into a top choice for consumers to “Get Your Money Right”. 
You will be subject matter expert on Credit Card Pre-screening/Pre-approval acquisition strategy; credit bureau data; consumer profile and behavior; revenue economics; optimizing onboarding experience; and our internal customer performance and marketing datasets.  You will also contribute to building audience segmentation, models and solutions that spans across acquisition, attribution, forecasting, and budget allocation across our marketing channels.
What you’ll do:

Develop a holistic Credit Card pre-screen/pre-approval marketing and offer strategy spanning across multiple channels; and developed in partnership with cross-functional teams
Develop an end-to-end offer strategy framework to constantly experiment and optimize offer construct, product preference, and audience selection spanning across credit card products. 
Translate business goals into actionable tactics and campaigns informed by data that deliver short term results and build foundational platform for long term growth
Establish and maintain a framework for measuring impact of targeting, segmentation and offer strategy on business outcome such as acquisitions, consumer profile, post acquisition performance, and revenue economics
Should be able to work with ambiguity and have strong problem solving skills when determining offer performance
Work with cross functional stakeholders across Marketing, Business Unit, Risk, Finance, Product and Engineering to identify strategic opportunities, measure KPIs to craft compelling stories, make data-driven recommendations, and drive informed actions. 
Support partners with ad hoc analysis requests that come up during normal course of  business
Synthesize data into succinct presentations that influence senior management decision making
Own comprehensive daily, weekly, monthly reporting of all member engagement KPIs & build the right dashboards to track and communicate performance
You stay focused on what’s best for the company – sometimes that requires being flexible, other times it requires being steadfast. 

What you’ll need:

Bachelor’s degree required (Masters preferred) in Computer Science, Math, Physics, Engineering or quantitative field. 
8+ years of relevant work experience in credit card growth or marketing capacity, with demonstrated experience developing and analyzing marketing campaigns
Industry experience in Credit Card is a must and Marketing Analytics highly desired
Intellectual curiosity and aptitude to pick up new technical skills 
Ability to initiate and drive projects to completion with minimal guidance 
High EQ with ability to influence outcomes and communicate technical content to general audiences 
Strong programming skills in SQL, Python and proficiency in Tableau
Experience with using Airflow to build Data Pipelines in Snowflake
Experience with experimentation and hypothesis testing
Knowledge of statistical modeling or machine learning is preferred but not a requirement
Ability to work in a dynamic, cross-functional environment, with strong attention to detail
Strong relationship building and collaborative skills