Performance Marketing Analyst at Usaa

Why USAA?
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
We are seeking a talented Performance Marketing Decision Science Analyst capable of leading teams and initiatives focused on continuous performance outcomes, implementing and testing new techniques/technology, improving customer experiences and driving improved marketing investment decisions to drive member and product growth plans.
This Senior position can be based in one of our following office locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Tampa, FL, Colorado Springs, CO, Charlotte, NC or work remotely in the continental U.S. with occasional business travel.
This is a critical role providing decision support for business areas across the enterprise. Staff in this area will be responsible for applying mathematical and statistical techniques and/or innovative /quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer business objectives and drive change. The essence of work performed by the Decision Science Analyst involves gathering, manipulating and synthesizing data (e.g., attributes, transactions, behaviors, etc.), models and other relevant information to draw conclusions and make recommendations resulting in implementable strategies.
What you'll do: 
Identifies and manages existing and emerging risks that stem from business activities and the job role.Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.Follows written risk and compliance policies, standards, and procedures for business activities.Leverages advanced business, analytical and technical knowledge to participate or lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.Applies advanced analytical techniques to solve business problems that are typically medium to large scale with significant impact to current and/or future business strategy.Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate changeTranslates recommendation into communication materials to effectively present to various levels of management.Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.Succinctly delivers analysis/findings in a manner that conveys understanding, influences various levels of management, garners support for recommendations, drives business decisions, and influences business strategy.Provides subject matter expertise in operationalizing recommendations.Remains informed on current data and analytics trends, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data)Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc) or formal (E.g. Certifications or advanced coursework).
What you have: 
Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience OR advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.).Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
What sets you apart: 
Digital marketing analytical experience in Insurance, Banking or RetailHigh acumen in performance marketing with emphasis on digital landscape, including programmatic advertising, social, search, email as well lower funnel focused marketing channels such as affiliate and direct mailStrong communication and storytelling skills with an ability to synthesize data and deliver meaningful insights for actionExperience working within a continuous performance minded team, focusing on business outcomes and driving optimizations in a fast-paced environment with limited supervisionHigh acumen and application of Test and Learn – designing, leading, executing, and analyzing resultsExperience in marketing analytical processes and measurement frameworks and Adtech adoption. (MMM, Attribution Methodologies, Google Analytics, Adobe)Experience implementing emerging technology and techniques for analytical purposesExperience working within cross-functional team environments with strong relationship managementExperience working in Agile
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $104,660 - $194,200.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Relocation assistance is NOT available for this position.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.