natgillin/translations-raw huggingface dataset:
The fact that
Dejstvo, da so lahko otroci povzročitelji sprememb, pomeni popolnoma novo razsežnost. Pojasnjevanje otro-
La Casita’s play area provides a colourful stimulus
Igrišče La Casita zagotavlja barvito poživitev
Child development centre: a toys and games library
Center za razvoj otrok – knjižnica z igračami in igrami
Leader+ provides funding to equip a specialised childcare centre, adding to the quality of life of its beneciaries.
Iz programa Leader+ se nancira oprema za poseben center za varstvo otrok, ki prispeva h kakovosti življenja uporabnikov centra.
Based on an article by Patricia San Segundo, National Network Unit, Leader+ Spain
Povzeto po članku Patricie San Segundo, španska nacionalna omrežna enota, Leader+ v Španiji
Introduction came about: ‘I went to Barcelona to follow a course about the “Cedemete method”, for diagnosis and treatment of children with problems, and there, when mentioning the idea of my project, somebody said to me,“but here in Barcelona, we have one, called ‘La Casita’”, and from that moment I was convinced about the name’.
Uvod za postavljanje diagnoze in zdravljenje otrok s težavami; ko sem tam omenila svoj projekt, mi je nekdo dejal, da je ‚tudi v Barceloni tak center z imenom La Casita (hišica)‘, in takrat sem se odločila za ime.“
Looking aer part of the local community
Skrb za del lokalne skupnosti
‘I was going to be a nurse’, says Sra Oró Vallés. However, voluntary experience with handicapped people in the locality of Alcañiz changed her professional direction.
„Hotela sem postati medicinska sestra,“ je povedala mlada poslovna ženska Irena Oró Vallés, ki je ustanovila center za usklajen razvoj otrok„La Casita“ v občini Caspe v pokrajini Zaragoza.Vendar je zaradi prostovoljnega dela z invalidi v kraju Alcañiz spremenila svojo poklicno usmeritev.
Consequently she undertook studies in the eld of special education for the mentally handicapped, which were complemented with various training courses related to their treatment, and also child massage.Once her studies nished, she began to work in Zaragoza in various occupational centres with mentally handicapped adults, as well as giving personalised care to children with special needs in their own homes.
Začela se je izobraževati na področju posebnega izobraževanja duševno prizadetih, kar je dopolnjevala z različnimi programi usposabljanja v zvezi z zdravljenjem duševno prizadetih in tudi masažo otrok.Ko je zaključila izobraževanje, je delala z duševno prizadetimi odraslimi osebami v različnih poklicnih centrih v Zaragozi, poleg tega pa se je ukvarjala s prilagojeno oskrbo na domu za otroke s posebnimi potrebami. Šele ko je njen
Caspe has a population of around 8 000 inhabitants, and is a municipality in an area known as the ‘Mar de Aragón’.
Caspe ima približno 8 000 prebivalcev in je občina na območju „Mar de Aragón“.
The region is well balanced between the dierent sectors — agriculture, livestock, SMEs and services — and has a edgling tourist sector.
V regiji so različna gospodarska področja, tj. kmetijstvo, živinoreja, mala in srednja podjetja ter storitve, dobro usklajena, razvija pa se tudi turistični sektor.
It is also the municipality with the highest birth rate, which in part reects its immigrant pop-ulation.When Irene Oró Vallés had the idea of starting an infantile development centre in Caspe, there was already a community centre dedicated exclusively to adults, a municipal crèche and a toys and games library.
To je tudi občina z najvišjo stopnjo rodnosti, pri čemer je delni razlog za tako stopnjo njeno priseljeno prebivalstvo.Ko je Irene Oró Vallés dobila zamisel o ustanovitvi centra za razvoj otrok v občini Caspe, so že obstajali občinski center, namenjen izključno odraslim, občinske jasli ter knjižnica z igračami in igrami.
However, her project has led to the creation of a specialised centre for children with diculties, although it oers other services for children without special needs.In 2002, Sra Oró Vallés and her husband bought some land in Caspe, where they built a two-storey house.
Vendar je na podlagi njenega projekta nastal poseben center za otroke s težavami, čeprav ponuja tudi druge storitve za otroke brez posebnih potreb.Leta 2002 sta Irene Oró Vallés in njen mož kupila nekaj zemlje v občini Caspe, kjer sta zgradila dvonadstropno hišo.
The upper oor is like a normal family house, but the ground oor is home to the Infantile Development Centre, which opened its doors on 15 March 2003.She explains how the name for the centre, La Casita,
Zgornje nadstropje je običajno družinsko stanovanje, v pritličju pa je center za razvoj otrok, ki je začel delovati 15. marca 2003.Irene pojasnjuje, kako je dobila zamisel za ime centra: „Odpotovala sem v Barcelono na tečaj‚metode Cedemete‘
Promotion in a local supermarket …
Promocija v lokalni samopostrežni trgovini …
Gotland, the ‘food island’: networking to sell
Gotland – „otok hrane“: povezovanje v mrežo za prodajo
Creating a successful regional brand depends on not only having the right products but the appropriate marketing support network.
Oblikovanje uspešne regionalne blagovne znamke ni odvisno le od pravih proizvodov, ampak tudi od ustrezne tržne podporne mreže.
Introduction e network approach to retailing
Omrežni pristop do trgovine na drobno
Matön Gotland is a cooperation project between seven local food producers.
„Matön Gotland“ je projekt sodelovanja med sedmimi lokalnimi proizvajalci živil.
The network is involved in several activities designed to improve market knowledge, and the quality and sales of local food products.
Mreža sodeluje v več dejavnostih za izboljšanje poznavanja trga ter kakovosti in prodaje lokalnih živilskih proizvodov.
It receives support from dierent local and regional bodies including Leader+ Gotland.
Podporo prejema od različnih lokalnih in regionalnih organov, tudi od lokalne akcijske skupine Leader+ Gotland.
One of the development projects run by the Matön Gotland network was the start-up of this joint selling company for its marketing activities which are directed towards the Stockholm market and Gotland’s tourists.
Eden od razvojnih projektov, ki jih izvaja mreža Matön Gotland, je bila ustanovitev omenjene družbe za skupno prodajo, ki se ukvarja z dejavnostmi trženja, v središču katerih so stockholmski trg in turisti na Gotlandu.
This project has received funding from Leader+ Gotland.
Ta projekt se je nanciral iz lokalne akcijske skupine Leader+ Gotland.
Half the funding is allocated as a salary for a salesman for all the network’s products in the Stockholm area.
Za plačo prodajalca vseh proizvodov mreže na območju Stockholma je bilo namenjenih 50 % dodeljenih sredstev.
The other half was used for retail purposes (food fairs) at the main harbour of Visby (Gotland) during the summer of 2005, and a joint summer farm shop during the tourism season 2006.This activity has certainly contributed to the success of Matön Gotland for its seven member enterprises. ‘I think we have doubled our turnover over the course of the
Ostalih 50 % dodeljenih sredstev je bilo poleti 2005 uporabljenih za namene trgovine na drobno (živilski sejmi) v glavnem pristanišču mesta Visby (Gotland) in za skupno poletno kmetijsko trgovino med turistično sezono leta 2006.Ta dejavnost je zagotovo prispevala k uspehu družbe „Matön Gotland“ in sedmih podjetij, ki so članice mreže.
This Leader+ project has helped to create a company to sell on behalf of the island’s food producers (Säljbolag för livsmedelsproducenter) and has found new possibilities on the Swedish mainland.
Ta projekt programa Leader+ je prispeval k ustanovitvi družbe za prodajo v imenu otoških proizvajalcev živil (Säljbolag för livsmedelsproducenter) in pri odkrivanju novih možnosti na celinskem delu Švedske.
It is a networking project managed by Matön Gotland (Gotlands the food island) which was selected in 2005 by the LAG Leader+ Gotland as the island’s best project.‘Matön Gotland and its retail distributor are performing extremely well and have made it possible for us to have a traditional farm, process our products ourselves and get involved in totally new markets.
Je projekt povezovanja v mrežo, ki ga upravlja družba „Matön Gotland“ (Gotland – „otok hrane“) in ki ga je lokalna akcijska skupina Leader+ Gotland leta 2005 izbrala za najboljši projekt otoka.„Matön Gotland in njegov distributer na drobno sta pri delu zelo uspešna in sta nam omogočila ohranitev tradicionalne kmetije, lastno predelavo proizvodov in sodelovanje na popolnoma novih trgih.
Leader+ has given us a unique possibility which we try to use and develop as best we can’, says the project leader Odd Norman, at the Ejmund farm in the parish of Roma in central Gotland.Gotland’s population has always had to search for new ways to make a living, and is always looking for new markets for its products, trying to nd a special niche to dier-entiate itself from what is being oered elsewhere.
Program Leader+ nam je dal enkratno priložnost, ki bi jo radi čim bolje izkoristili in razvili,“ je dejal vodja projekta Odd Norman na kmetiji Ejmund v krajevni skupnosti Roma v osrednjem Gotlandu. Prebivalci Gotlanda so vedno iskali nove možnosti za preživljanje in nove trge za svoje proizvode; poiskati poskušajo posebno tržno nišo, da bi se njihovi proizvodi razlikovali od proizvodov, ki jih ponujajo drugi.
Matön Gotland is made up of enterprises and food producers oering the island’s products: Ejmund farm meat, the Eskelund bakery, the Widegren farm, the Katthammarsvik smokery, the Gute butchery, Stafva farm cheese and Swegro Gotland.
DODAJANJE VREDNOSTI LOKALNIM PROIZVODOM jalci živil, ki ponujajo proizvode otoka, vključno z mesom s kmetije Ejmund, proizvodi pekarne Eskelund, kmetije Widegren, prekajevalnice Katthammarsvik, mesarstva Gute, sirom s kmetije Stafva in proizvodi Swegro Gotland.„Naš cilj je doseči splošno zelo visoko kakovost naših proizvodov.
‘Our ambition is to have an extremely high quality overall in our products.
Izbiramo najboljše surovine iz najboljših kmetij na Gotlandu.
We choose the best raw material from the best farms in Gotland, vegetables grown in the fertile soils of Gotland and animals bred in a natural way with a lot of“tender loving care”’, continues Odd.Gotland’s produce has never been so popular.
Zelenjava se goji v rodovitni prsti Gotlanda, živali pa se vzredijo naravno z gospodarjevo ‚ljubeznijo in skrbjo‘,“ nadaljuje Odd.Proizvodi Gotlanda niso bili še nikoli tako priljubljeni.
Almost every week, the local radio and national media say something about the trues, meat, vegetables and other food products processed in Gotland.
Lokalni radio in nacionalni mediji skoraj vsak teden tako ali drugače omenjajo gomoljike, meso, zelenjavo in druge živilske proizvode, pridelane na Gotlandu.
Matön Gotland also oers the media stories from the member companies, for example about how they work, how they develop their products etc., which is good publicity not only for the producers and their products but also for the whole island.
Družba Matön Gotland ponuja medijem tudi zgodbe o podjetjih, ki so članice mreže, na primer o njihovem delu, načinu razvijanja proizvodov itd., kar je dobra reklama ne le za proizvajalce in njihove proizvode, ampak za celoten otok.
… is helped along by an occasional song project, and we have even employed one more person.
„Mislim, da smo v času izvajanja projekta podvojili prihodke od prodaje in celo zaposlili še eno osebo.
It is the same story for the other six participating enterprises’, says a very content Odd Norman.
Isto velja za ostalih šest sodelujočih podjetij,“ je dejal veseli in zelo zadovoljni Odd Norman.
The initial project ran for two years.
Prvi projekt se je izvajal dve leti, tako da se je konec leta 2006 končal.
Many Swedes have positive associations with Gotland due to the level of summer tourism, so the marketing of small-scale locally produced products with a known origin certainly helps to secure the potential customer base, which in summer increases 10-fold.
Ker ima veliko Švedov pozitivno mnenje o Gotlandu glede na stopnjo poletnega turizma, trženje lokalnih proizvodov z znanim izvorom, pridelanih v majhen obsegu, zagotovo pomaga pri zagotavljanju potencialne mreže potrošnikov, ki se poleti desetkrat poveča.
Usually the weather conditions are very good in Sweden, and Gotland, in fact, has more hours of sunshine than Majorca during the course of a year!Gotland’s nature and culture play a large part in the region’s strategy.
Običajno so vremenske razmere na Švedskem zelo dobre, Gotland pa ima dejansko več ur sonca na leto kot Majorka.Narava in kultura Gotlanda imata pomembno vlogo v strategiji regije.
It is a common saying that‘being in Gotland is like being abroad while still being in Sweden’.
Splošni pregovor pravi, da je „obisk Gotlanda kot izlet v tujino, čeprav si še vedno na Švedskem“.
This is the reason why the name Gotland is used as an umbrella brand together with the driving force of the enterprise’s own brands.
Zato se ime Gotland uporablja kot krovna blagovna znamka skupaj z blagovnimi znamkami podjetij.
Matön Gotland is creating a premium brand beside the own brands of the food chains and market leaders for dierent products.
Družba „Matön Gotland“ oblikuje poleg blagovnih znamk živilskih verig in vodilnih na trgu za različne proizvode tudi lastno vrhunsko blagovno znamko.
Food is an important part of the visit
Hrana je pomemben del obiska/turizma
To have even greater impact, Matön Gotland is cooperating with tourism organisations, since food forms an important part of a visit to the island.
Za še večji vpliv sodeluje družba Matön Gotland s turističnimi organizacijami, saj ima hrana pomembno vlogo pri obisku otoka.
The combination of food and experiences is a growing concept which has even been picked up by the Swedish government, which recognises that there is a ‘development potential in strong cooperation between local and regional food and tourism’.Food products from Gotland oer many delicacies and provide the tourist with a culinary experience, based on quality, knowledge and care, and the case of the Tuscany region of Italy is given as an example of culinary tourism.
Zamisel povezovanja „hrane in izkušenj“ je vedno bolj pomembna tudi za švedsko vlado, ki priznava, da„ima tesno sodelovanje med lokalno in regionalno živilsko dejavnostjo ter turizmom velik razvojni potencial.“Med živilskimi proizvodi iz Gotlanda je veliko specialitet, ki omogočajo turistom kulinarično izkušnjo na podlagi kakovosti, znanja in skrbne priprave, pri čemer je zgled kulinaričnega turizma Toskana v Italiji.
A large part of the project’s success lies in the ability of each of the seven partners to network with each other, and in the LAG’s ability to help these small-scale producers to reach larger markets, such as Stockholm.
Veliko zaslug za uspeh projekta ima zmožnost vseh sedmih partnerjev, da se medsebojno povezujejo, in sposobnost lokalne akcijske skupine, da pomaga tem malim proizvajalcem pri vstopu na večje trge, kot je Stockholm.
The seven food producers, who between them have dierent types of products, have created a cooperative, a retail organisation and a common channel for distribution.
Sedem proizvajalcev živil, ki proizvajajo različne vrste proizvodov, je ustanovilo zadrugo, organizirano trgovino na drobno in skupno distribucijsko pot.
The retail company is carrying out publicity in order to cooperate with shops and chains of grocery stores in the area around Stockholm and around Lake Mälaren.
Družba za trgovino na drobno se oglašuje, da bi začela sodelovati s trgovinami in verigami manjših trgovin na območju Stockholma in jezera Mälaren.
Demonstrations and marketing activities are done within the shops and by the producers themselves.
Predstavitve in dejavnosti trženja potekajo v trgovinah, izvajajo pa jih proizvajalci sami.
This creates a personal contact between the consumer and the producer with the result that already around 30 new shops have begun to sell the Gotland range of food products.
Tako se vzpostavi osebni stik med potrošnikom in proizvajalcem, pri čemer je začelo do zdaj prodajati različne živilske proizvode Gotlanda že približno 30 novih trgovin.
Leader+ support for Gotland is invaluable
Blagovna znamka s svojo posebno zgodbo
In Gotland, the food processing industry and tourism are the most important businesses.
Na Gotlandu sta živilskopredelovalna industrija in turizem najpomembnejši dejavnosti.
The municipality of Gotland, along with the Structural Funds Objective 2 islands and ALMI Business Partner, have joined forces in recent years.
V zadnjih letih sodeluje občina Gotland z otoki iz Cilja 2 strukturnih skladov in poslovnim partnerjem ALMI.
‘We oer an opportunity for the customer to actually meet with the baker, the sherman and the farmer directly in the grocery shop, and so we can sell our products“wrapped in a story”.
„Potrošnikom ponujamo možnost, da v trgovini dejansko spoznajo peka, ribiča in kmeta, tako da lahko naše pro- izvode prodajamo skupaj z zgodbo.
It is so important to talk about the history of yourself and the product you are selling.
Pripovedovanje o svoji preteklosti in zgodovini proizvoda, ki se prodaja, je zelo pomembno.
It gives transparency, traceability and a security for the customer, which is really appreciated’, explains Odd Norman.
Potrošniku omogoča preglednost, sledljivost in varnost, kar je zelo cenjeno,“ pojasnjuje Odd Norman.Družbo Matön Gotland sestavljajo podjetja in proizva-
Glenbarrow Farms: adding value by branding
Projekt Glenbarrow Farms: dodajanje vrednosti s trženjem blagovne znamke
A project which highlights the role of this Leader+ LAG in helping to develop a quality product with a strong regional identity.
Projekt, ki poudarja pomembnost lokalne akcijske skupine programa Leader+, s čimer ji pomaga razvijati kakovosten proizvod z izrazito regionalno identiteto.
Introduction to their produce. There was a high level of interest in the scheme and a large number of farmers signed up.At this point, the LAG considered putting in place structures through which the regional brand could be developed.
Uvod mo se je zanimalo veliko kmetov, pri čemer se je večina od njih pridružila shemi.Zato je lokalna akcijska skupina začela razmišljati o vzpostavitvi struktur, s katerimi bi se lahko izoblikovala blagovna znamka.
They approached the Irish Cooperative Organisation Society for support in developing a cooperative structure that would be owned, managed and run by local farmers: Glenbarrow Farms was the name given to this cooperative.
Irsko zadružno organizacijo je zaprosila za podporo pri vzpostavitvi zadružne strukture, ki bi bila v lasti in pod vodstvom lokalnih kmetov; ta zadruga je bila poimenovana Glenbarrow Farms.
Laois Leader then contacted Teagasc (a national body providing research, training and advice services to the agrifood sector) and received a commitment from their CEO to sit on the board of Glenbarrow Farms. As the experience of running their own cooperative organisation was a new one for the farmers involved, Leader sta worked closely with them to provide the necessary training, facilitate the development of the cooperative structure and build the capacity of the group so that they could run their own aairs.
Lokalna akcijska skupina Laois Leader je potem stopila v stik z organizacijo Teagasc (nacionalni organ, ki zagotavlja raziskave, usposabljanje in svetovanje kmetijsko-živilskemu sektorju), katere glavni izvršni direktor se je zavezal, da bo sodeloval v upravnem odboru zadruge Glenbarrow Farms.Ker kmetje, ki so se pridružili shemi, niso imeli izkušenj v vodenju lastne zadružne organizacije, je osebje programa Leader z njimi tesno sodelovalo, da se je zagotovilo potrebno usposabljanje, spodbudil nastanek zadružne strukture in izboljšala zmogljivost skupine, zato da bi lahko vodili lastne zadeve.
… and ensuring quality
… ter zagotavljanje kakovosti
County Laois is situated in the Irish midlands, and covers an area of almost 172 000 hectares.
Okraj Laois leži v notranjosti Irske in obsega približno 172 000 hektarov površine.
Some 70 % of its population live in rural areas and agriculture accounts for 20 % of the main source of income.
Približno 70 % prebivalcev živi na podeželju, pri čemer predstavlja kmetijstvo 20 % glavnega vira prihodkov.
The average farm size is 30 hectares for the county’s 3 000 farms.Under Leader+, the LAG, Laois Leader Rural Development Company (Laois Leader), has selected the theme of adding value to local products.
Povprečna velikost kmetije je 30 hektarov, v okraju pa je 3 000 kmetij.V okviru programa Leader+ je lokalna akcijska skupina, tj. družba za razvoj podeželja Laois Leader (Laois Leader), izbrala temo „dodajanje vrednosti lokalnim proizvodom“.
The company had already done a lot of work with low-income farmers under Leader II in terms of developing their businesses and skills in order to enhance their farm income and investigating strategies that would address the longterm viability of their livelihoods.
Družba je v okviru programa Leader II za kmete z nizkimi prihodki storila že veliko v zvezi z razvojem njihovih dejavnosti in sposobnosti, da bi se povečali prihodki kmetij, ter preučitvijo strategij za njihovo dolgoročno sposobnost preživetja.
They had also carried out a major study in Leader II looking at the feasibility of developing a regional brand.
Prav tako je bila v okviru programa Leader II izvedena pomembna študija o izvedljivosti izoblikovanja regionalne blagovne znamke.
Following interviews with suppliers, retailers and consumers, Laois Leader concluded that there was the potential for building upon the loyalty that Laois people felt for their own area, through developing a niche market for highquality farm produce that was sourced and processed locally.
Po intervjujih z dobavitelji, trgovci na drobno in potrošniki je lokalna akcijska skupina Laois Leader sklenila, da obstajajo možnosti za večjo lojalnost, ki jo prebivalci Laoisa čutijo do svojega ozemlja, z oblikovanjem tržne niše za visokokakovostne kmetijske proizvode, ki so bili vzgojeni in predelani na tem območju.
Creating the regional brand
Oblikovanje regionalne blagovne znamke
Building a regional brand presented a number of challenges, including developing an organisational structure which would oversee the brand’s development.
Oblikovanje regionalne blagovne znamke je spremljalo veliko izzivov, vključno z vzpostavitvijo organizacijske strukture za nadzor izoblikovanja blagovne znamke.
Since the brand would focus on highquality produce, quality assurance, safety and traceability, then standards and procedures would be very important.
Ker bi se blagovna znamka osredotočala na visokokakovostne proizvode, zagotavljanje kakovosti, varnost in sledljivost, bi bili standardi in proizvajalci zelo pomembni.
It also required local food processors to be brought on board and to foster stronger links between them and the producers, as well as developing marketing initiatives. The initial step for Laois Leader was to approach a local meat processor and propose the development of a regional brand that would incorporate a premium product.
K sodelovanju je bilo treba povabiti tudi lokalne predelovalce živil ter med njimi in proizvajalci spodbuditi boljšo povezavo ter oblikovati tržne pobude.Prvi korak družbe Laois Leader je bil pristopiti k lokalnemu predelovalcu mesa in predlagati izoblikovanje regionalne blagovne znamke, ki bi vključevala prvovrsten proizvod.
The processor would be guaranteed high quality in the raw material in return for agreements on a price level for suppliers.
Predelovalcu bi se zagotovila visoka kakovost surovine, dobavitelji pa bi se v zameno z njim dogovorili o ravni cene proizvoda.
The local product would, in turn, command a premium price in Laois.
Lokalni proizvod bi v zameno določal premijsko ceno v Laoisu.
Following negotiations, the meat processor agreed, in principle, to a contract with local farmers, where quality and price would be guaranteed.
Po pogajanjih je predelovalec mesa načeloma pristal na pogodbo z lokalnimi kmeti, pri čemer bi morali ti zagotoviti primerno kakovost in ceno.
Animation and capacity building …
Spodbujanje in večanje zmogljivosti …