natgillin/translations-raw huggingface dataset:
A region’s country estates form the basis for agro-tourism: exploiting its natural landscapes and historical heritage leads to the development of a particular regional brand, ‘Urlaub im Gutsdorf’
Osnova za kmečki turizem so regijska podeželska posestva: izkoriščanje naravne pokrajine in zgodovinske dediščine vodi v razvoj posebne regionalne znamke „Urlaub in Gutsdorf“
Based on an article by Manfred Achtenhagen, project manager, and Jörg Kemmereit, project assistant
Povzeto po članku Manfreda Achtenhagena, projektnega vodje, in Jörga Kemmereita, pomočnika vodje projekta
Mecklenburgische Seenplatte-Müritz has developed its own tourist product with the brand ‘Urlaub im Gutsdorf’ (holidays on the country estate).The Leader+ Mecklenburgische Seenplatte–Müritz LAG has started to make this fact known to a wider public.
LAS Leader+ Mecklenburgische Seenplatte-Müritz je s tem dejstvom začela seznanjati širšo javnost.
Through this initiative, the project organisers, the association Historisches Gutsensemble Ludorf eV, are trying to create new sources of income for the population of the disadvantaged country estates in Mecklenburg-Vorpom-mern, which is a region with unemployment of more than 20 %.
Skozi to pobudo skušajo organizatorji projekta, združenje „Historisches Gutsensemble Ludorf e.V.“, ustvariti vir dohodka za prebivalstvo revnih podeželskih posestev v regiji Mecklenburg - Predpomorjansko, kjer je nezaposlenost večja od 20 %.
Developing a strong brand name
Razvoj močne blagovne znamke
Since 2003, the association has been developing the registered brand of ‘Urlaub im Gutsdorf’.
Od Baltskega morja do Alp boste težko našli koga, ki še ni slišal za kmečki turizem. V Nemčiji ga imenujejo „Urlaub auf dem Bauernhof“.
But compared with other regions in Germany, Bavaria or Baden-Württemberg, Mecklenburg in general and the region of the Mecklenburg Lakeland area in particular have a structural disadvantage in this tourism segment.
A v primerjavi z drugimi regijami v Nemčiji, na primer Bavarsko ali Baden-Würtember-gom, ima Mecklenburg na splošno, zlasti pa regija območja Lakeland v Mecklenburgu, strukturno neugoden položaj v tem turističnem segmentu.
Since the 12th century, Mecklenburg has developed into the land of the large manor estates.
Od 12. stoletja naprej se je Mecklenburg razvijal v deželo velikih fevdalnih posestev.
The villages to the east of the Elbe River have formed part of these large agricultural estates, and the huge historical manor houses and their country estates are typical of the region.
Vasi vzhodno od reke Labe tvorijo del teh velikih kmetijskih posestev, velike zgodovinske graščine in njihova podeželska posestva so tipični za regijo.
Small farms or traditional farmer villages are rare exceptions.
Majhne kmetije ali tradicionalne kmečke vasi so redka izjema.
However, that doesn’t mean that agrotourism is not practicable for the region.
To seveda ne pomeni, da kmečki turizem v tej regiji ni izvedljiv.
The manor villages have a lot to o er the tourist when it comes to history and tradition.
Fevdalne vasi lahko na področjih zgodovine in tradicije veliko ponudijo turistom. LAS Mecklenburgische Seenplatte-Müritz je
MAKING THE BEST USE OF NATURAL AND CULTURAL RESOURCES
KAR NAJBOLJŠEIZKORIŠČANJE NARAVNIHIN KULTURNIH VIROV
Here they participated at the stand of the German Leader+ National Network Unit.
Tukaj so sodelovali na stojnici nemške nacionalne omrežne enote Leader+.
The Boot (Boat) trade fair in Düsseldorf was also selected, given its theme of water tourism and Mecklenburg’s 1 000 lakes.
Izbran je bil tudi„čolnarski“ sejem v Düsseldorfu, saj je Mecklenburg s svojimi 1 000 jezeri idealno področje za vodni turizem.
Advertising, networking, marketing
Oglaševanje, omrežno povezovanje, trženje
The latest result of this project work is a 280-page brochure which illustrates 70 country estate villages in the region.
Sodelovanje na trgovskih sejmih ni le privabilo obiskovalcev, ampak je bilo pomembno tudi za vzpostavljanje stika z institucijami, ki se ukvarjajo s podeželskim turizmom.
It provides continuously updated information concerning tourist activities, special o ers from the different estates, the large neighbouring nature reserves, traditions and festivals, cultural activities, and interactive maps of the Müritzregion.This collection of regional data is to be followed by a study which will examine the historic development of the Mecklenburg country estates until the present day.
Tam so na voljo redno posodobljene informacije o turističnih dejavnostih, posebnih ponudbah različnih posestev, velikih naravnih rezervatih v soseščini, tradicijah in festivalih, kulturnih dejavnostih in interaktivni zemljevidi regije Müritz.Tej zbirki regionalnih podatkov naj bi sledila študija, ki bo preučila zgodovinski razvoj podeželskih posestev Mecklenburga do današnjih dni.
The aim is to bring alive the region’s history, and to recognise and make use of its architectural heritage.
Namen je oživiti regijsko zgodovino in prepoznati ter uporabiti njeno arhitekturno dediščino.
The association will use these initial ndings to develop ways of better exploiting the country estates for the benefit of tourists.
Združenje bo te začetne ugotovitve uporabilo za razvoj boljšega izkoriščanja podeželskih posestev v korist turistov.
The aim of the project is to develop a tourist strategy under the ‘Urlaub im Gutsdorf’ brand, which will be in operation until the end of 2006.
Cilj projekta je razviti turistično strategijo v okviru blagovne znamke „Urlaub im Gutsdorf“, ki bo delovala do konca leta 2006.
After then, it is planned that holidays can be booked though the association or another outsourced organisation.
Po tem obdobju je predvideno, da bi bilo počitnice mogoče rezervirati preko združenja ali druge zunanje organizacije.
With a history of 1 000 years, Ludorf has all the characteristics of a Mecklenburg country estate village, and now acts as a model for the project’s proposed activities.
Ludorf ima s tisočletno zgodovino vse značilnosti vasi podeželskega posestva v Mecklenburgu in je zdaj vzorec za predlagane dejavnosti projekta.
Since February 2000, the association has been involved in the preservation and use of the whole Ludorf estate, which is protected by a conservation order.
Od februarja 2000 združenje sodeluje pri ohranjanju in uporabi celotnega posestva Ludorf, ki je zaščiteno tudi z varstvenim odlokom.
Now, Ludorf is to be established as a centre of expertise for ‘Urlaub im Gutsdorf’ and will give support and advice to other country estate villages.
Zdaj naj bi Ludorf postal tudi središče strokovnega znanja za „Urla-ub im Gutsdorf’“, in bo tako dajal podporo ter nasvete drugim vasem s podeželskimi posestvi.
A handbook, which translates the project results into guidelines, will be produced to facilitate tourist development.
Pripravljen bo priročnik, v katerem bodo rezultati projekta predelani v smernice za pospeševanje turističnega razvoja.
Results of a visitor survey will be used to develop the planned 100-Gutshäuser-Route (100 country estates route).The association also works together with several partners on a regional level, where there is a close cooperation with Gutsdorf Bollewick (the country estate village of Bollewick) and the local association in the Scheune Bollewick (Bollewick barn).‘Urlaub im Gutsdorf’ takes part in this regional barn exhibition, as it receives about 100 000 visitors per year and is a good platform from which to market the project.
Združenje sodeluje tudi z nekaterimi partnerji na regionalni ravni, kjer obstaja tesno sodelovanje z„Gutsdorf Bollewick“ (vasjo posestva Bollewick) in lokalnim združenjem „Scheune Bollewick“ (skedenj Bollewick).„Urlaub im Gutsdorf“ sodeluje v tej regionalni razstavi skednja, saj ima približno 100 000 obiskovalcev letno, kar je dobro izhodišče za trženje projekta.
Moreover, both associations have developed a Regionalmahl (regional dish) based on ingredients provided by the farmers from the country estate villages.
Še več, obe združenji sta razvili „Regio-nalmahl“ (regionalni obed), ki temelji na sestavinah, ki jih pridelujejo kmetje iz vasi s podeželskimi posestvi.
Apart from the previously mentioned study about the history of the region’s country estates, Leader+ has also financed some workshops and multimedia points in two of the major estate villages.
Poleg prej omenjene študije o zgodovini podeželskih posestev regije je Leader+ financiral tudi nekatere delavnice in multimedijske točke v dveh glavnih vaseh s posestvi.
Leader+ also supports the workplace created specially for this project as well as the single elements of the project, such as development of the
Leader+ podpira tudi delovno mesto, ustvarjeno posebej za ta projekt, kakor tudi posamezne sestavine projekta, kot so: razvoj logotipa, internetni portal, sodelovanje na trgovskih sejmih in izdajo brošur ipd.
The association’s task is not only to seek out potential tourist activities.
Naloga združenja ni le iskanje možnih turističnih dejavnosti.
It also likes to encourage cooperation.
Združenje rado spodbuja tudi sodelovanje.
An important step in this direction was the participation at the ITB Internationale Tourismusbörse (ITB International Tourism Exchange) under the umbrella name of ‘Urlaub im Gutsdorf’, in March 2003, in Berlin.
Pomemben korak v tej smeri je bilo sodelovanje pri„ITB Internationale Tourismusbörse“ (Mednarodna turistična izmenjava ITB) pod skupnim imenom„Urlaub im Gutsdorf“ marca 2003 v Berlinu.
Two months earlier, the mayors, hoteliers and other parties involved in tourism, and representing ve country estate villages, met the project’s organisers to look at existing and potential tourist offers.
Dva meseca prej so se župani, hotelirji in drugi, ki se ukvarjajo s turizmom in predstavljajo pet vasi s podeželskimi posestvi, sestali z organizatorji projekta, da bi si ogledali obstoječe in potencialne turistične ponudbe.
They then produced a joint yer and various leaflets regarding these specific activities and arranged for a mobile exhibition booth to make the presentations.
Potem so oblikovali skupen letak in različne prospekte v zvezi s temi posebnimi dejavnostmi in se dogovorili za potujočo razstavno stojnico za predstavitve.V letih 2004 in 2005 so bili za doseganje širše javnosti izbrani različni trgovski sejmi, med njimi: ITB, ki je največji turistični sejem,„Reise und Camping Messe“ v Essnu in „In-ternationale Grüne Woche“ (mednarodni zeleni teden) v
In the second year, the level of funding falls to 90 % and in the third year it is 80 %.
Kolesarjenje je idealen način za odkrivanje podeželskih posestev v regiji.
In terms of visits to the Ludorf estate, the pilot project’s model estate, the number of visitors grew from 2 500 in 2003 to more than 6 000 by the autumn of 2005.
To povečanje je posledica postavitve muzeja fevdalnega posestva in ponujenih vodenih ogledov.
A further result has been a more developed tourist package available in other country estate villages, with 20 villages now offering such packages, compared with only ve before the project started.
Drugi dosežek je popolnejši turistični paket, ki je na voljo v drugih vaseh s podeželskimi posestvi, saj zdaj obstaja že 20 vasi, ki ponujajo take pakete, pred projektom pa jih je bilo le pet.
As part of the project’s self-developed training programme, and in conjunction with IHK Stralsund (the local chamber of commerce), six people have founded their own businesses, as tour guides.
Šest ljudi je v okviru projektnega samostojno razvitega učnega programa in v povezavi z lokalno gospodarsko zbornico (IHK Stralsund) ustanovilo lastno podjetje za turistično vodenje.
The project has also reinforced the region’s image as one of the country’s most important tourist at-tractions.However, perhaps one of the most significant developments is the fact that the project idea has taken on an international dimension under the association Historisches Gutsensemble Ludorf eV, which is part of an Interreg IIIB project called ‘Castle of tomorrow’ (www.castletomorrow.net).
Projekt je okrepil tudi podobo regije kot ene najpomembnejših turističnih zanimivosti dežele. Vendar je morda ena najpomembnejših razvojnih značilnosti dejstvo, da se je zamisel projekta prijela v mednarodnem merilu v okviru združenja „Historisches Gutsensemble Ludorf e.V.“, ki je del projekta INTERREG IIIB, imenovanega „grad prihodnosti“ (www.castletomorrow.net).
Photos provided by the German National Network Unit
Fotograje: Nemška nacionalna omrežna enota
ADDING VALUE TO LOCAL PROCUCTS
DODAJANJE VREDNOSTI LOKALNIM PROIZVODOM
Portugal Rural Space: promoting rural products in an urban setting
Most med podeželskimi in urbanimi skupnostmi je primarni cilj te posebne dejavnosti.
Cooperation at the national level strengthens regional identity by creating a bridge to new markets for local products
Ta zveza je bila pomembna za razumevanje posebnih pogojev trga za določene proizvode in rezultat je potrdil interes, ki ga je zanje pokazala širša javnost.
The Portuguese National Network Unit (RED Portuguesa Leader+) has also been involved in developing two associated activities: a series of‘action weeks’ (semanas animadas) and pre-packed baskets of fresh products (Reciproco).
Tako so bili v trgovini Portugalsko podeželje predstavljeni novi proizvodi, najdeni pa so bili tudi novi partnerji in maloprodajni distributerji.Odziv ljudi v Lizboni je jasno pokazal, da je glavno mesto pomemben trg za regionalne proizvode, zlasti za kakovostno hrano in kulturne proizvode.
This interterritorial cooperation project was initially set up by several LAGs in 1998 under Leader II, with the aim of regional promotion of both people and cultures.
Ta projekt medozemeljskega sodelovanja je več lokalnih akcijskih skupin začelo leta 1998 v okviru Leader II, prvotno z namenom regionalne promocije ljudi in kulture.
This led to the opening in the same year of a commercial store, Portugal Rural: the result of the collective efforts and different strategies of the different regional producers, who together felt the need to have an urban outlet for their products.
Še v istem letu je prišlo do odprtja komercialne trgovine Portugalsko podeželje, ki je nastala kot rezultat skupnih prizadevanj in različnih strategij več regionalnih proizvajalcev, ki so imeli skupno potrebo po mestni prodajalni za svoje proizvode.
The store is located in Lisbon in one of the city’s traditional quarters, known as Campo de Ourique, and is dedicated to the promotion of agricultural and craft products from the various Leader regions.
Trgovina je v Lizboni, v eni od tradicionalnih mestnih četrti, ki se imenuje Campo de Ourique, in je namenjena trženju kmetijskih in obrtnih proizvodov iz različnih regij Leader.
The store o ers a gourmet charcuterie, hand-crafted goods, and a cellar with regional wines which is complemented by a tavern.Now under Leader+, the project has expanded to include more LAGs who have formed an association called Proregiões.
Trgovina ponuja gurmanske suhomesnate izdelke, izdelke umetnostne obrti in klet z regionalnimi vini, ki jo dopolnjuje gostilna.V okviru Leader+ se je projekt zdaj razširil, tako da vključuje več lokalnih akcijskih skupin, ki tvorijo združenje, imenovano Proregiões.
Not only does Proregiões continue to succeed in spreading the word about the quality of Portuguese agricultural and regional craft products, but it also provides an example of interterritorial cooperation under the framework of the Leader+ initiative.
To ni uspešno le pri oglaševanju kakovosti portugalskih kmetijskih in regionalnih obrtnih proizvodov, temveč je tudi primer medozemeljskega sodelovanja v okviru pobude Leader+.
A common approach continues under Leader+
Skupen pristop se nadaljuje v okviru Leader+
The project’s action weeks are an important way for promoting the quality image of regional products, and also in developing new long-term markets within the urban population.
Po uspehu projekta v okviru Leader II so se lokalne akcij- ske skupine odločile, da začnejo nov projekt in okrepijo razpon svojih dejavnosti ter povečajo število partnerjev. Januarja 2004 je bil podpisan medozemeljski partnerski protokol, ki ustanavlja Proregiões.
Making the bridge with the potential new urban market has involved contact between producers and local cultural agents.
Ta nadaljuje strategijo dodajanja vrednosti številnim predstavljenim regionalnim proizvodom in krepi podobo regij kot proizvajalk kakovostnih proizvodov.
This contact has been important in understanding the specific market conditions for particular products, and the results have been confirmed by the interest shown in them by the general public.
Poleg tega je večje število partner- jev omogočilo učinek ekonomije obsega, ki je potreben za komercialni uspeh v urbanem okolju.
Consequently, new products have been introduced in the Portugal Rural store, as well as new partners and retail distributors identi ed.It is clear from the response of the people of Lisbon that the capital represents an important market for regional products, especially quality food and cultural items.
V okviru novega projekta je bilo razvitih več dejavnosti, na primer: organizacija tematskih delavnic, uvajanje novih proizvodov, ki so jih predstavili proizvajalci, organizacija delavnic tradicionalne umetnosti in obrti, tečaji, namenjeni vrednotenju lokalnih proizvodov, oblikovanje tržnice s svežo hrano, razstave in popoldnevi, namenjeni branju in otroškim dejavnostim.
The action weeks have therefore proved successful in bringing centuries of Portuguese know-how to a new urban market.
Vse dejavnosti je financiral Leader+, kot dodatek k finančni podpori za nabavo prostora za trgovino, vključno s preoblikovanjem in opremo, ter za promocijske in tržne materiale.
This activity has also been developed and supported by a Leader+ project called‘Relação de cidadania entre produtores and consumidores’(Reciproco), and is promoted via the Portugal Rural store.
Tudi to dejavnost je razvil in podprl projekt Leader+, imenovan Reciproco (Relação de cidadania entre produtores and consumidores), za trženje pa skrbi trgovina Portugalsko podeželje.
It involves the direct supply, from producer to consumer, of pre-packed baskets of basic agricultural products.
Ta dejavnost vključuje neposredno dobavo predpripravljenih košar osnovnih kmetijskih proizvodov od proizvajalca do potrošnika.
One of the effects of this approach is that it provides a direct link to the supplier, and therefore enhances awareness of the relationship between the consumer and the countryside.The composition and weight (which can be as much as 18 kilograms) of these pre-packed baskets varies according to the available seasonal produce.
Eden od učinkov tega pristopa je, da zagotavlja neposredno povezavo z dobaviteljem in zato povečuje ozaveščenost o odnosu med potrošnikom in podeželjem. Sestava in teža (ki lahko sega do 18 kilogramov) teh predpripravljenih košar se spreminja v skladu z razpoložljivimi sezonskimi pridelki.
The baskets themselves are made of cane, wicker or straw, depending on the craftsman and what is available in the region of origin.
Košare so izdelane iz trsa, vrbovega protja ali slame, odvisno od obrtnika in tega, kaj je na voljo v regiji porekla.
Moreover, the enlarged number of partners has enabled further economies of scale, which are necessary for commercial success in an urban setting.Within the new project, several activities have been developed, including the organisation of thematic workshops, the launching of new products with a presentation by the producers, organisation of traditional arts and crafts workshops, courses designed to assess local products, the creation of a market for fresh food, exhibitions and afternoon sessions dedicated to reading and child activities. All the activities were funded by Leader+.
Prodaja teh košar je zelo pomembna v tem smislu, da kupca na neki način zavezuje in tako proizvajalcu zagotavlja zajamčen do-hodek.Prodaja teh predpripravljenih košar je naletela na presenetljiv uspeh in Leader+ je imel pri tem veliko vlogo, s tem ko je dal na voljo maloprodajno enoto v urbanem kontekstu, spodbujal in omogočal trženje za različne regionalne proizvode, organiziral izobraževalne delavnice, preskušal proizvode in združil nacionalne proizvode v enem skupnem komercialnem (urbanem) okviru.
Process CyanProcess Magenta
DODAJANJE VREDNOSTI LOKALNIM PROIZVODOM
Process YellowProcess Black
Nekaj projektnih rezultatov
it by making available a retail outlet in an urban context, promoting and putting the various regional products on a commercial footing, organising training workshops, product testing and bringing together national products in one commercial (urban) setting.
Podrobnosti o skupem območju projekta:Prebivalstvo: 755 984Površina (km): 14 651,08Skupni stroški projekta: 519 000 EUREU: 297 178 EURDruga javna sredstva: 159 224 EURZasebna sredstva: 62 598 EURObdobje upravičenosti projekta: 1. januar 2004–31. december 2006
Member State: Portugal Regions: various Names of the LAGs: Acaporama; ADAE; ADELO; Adices; ADIRN; Desteque; Leader Oeste; MONTE; TAGUS; PróRegiões
Ob koncu leta 2005 je Portugalsko podeželje zaposlovalo štiri ljudi in cilj je, da bi do konca leta 2006, ko se projekt konča, ustvarili še dodatna tri delovna mesta.
Details of the total project area:Population: 755 984
V času „akcijskih tednov“ se je število obiskovalcev v trgovini več kot podvojilo, v skladu s tem pa se je povečala tudi prodaja.
EU: EUR 297 178Other public funding: EUR 159 224Private funding: EUR 62 598Period of project eligibility: 1 January 2004 to 31 December 2006
Načrtuje se, da bi razvili nekatere od obstoječih proizvodov in storitev, vključno s sezonskimi „košarami“, na primer za božič, spletno nakupovanje in dodatne promocijske dogodke v drugih trgovinskih središčih.Portugalski podeželski prostor se želi vključiti v podobne projekte v Evropi, da bi lahko ponudil širši izbor proizvodov. Pri tem projektu so sodelovale naslednje skupine: Associação das Casas do Povo da Região Autónoma da Madeira (Acaporama), Associação de Desenvolvimento da Alta Estremadura (ADAE), Associação de Desenvolvimento Local Bairrada e Mondego (ADELO), a Associação de Desenvolvimento de Iniciativas Culturais, Sociais e Económicas (Adices), Associação para o Desenvolvimento Integrado do Ribatejo Norte (ADIRN), Associação para o Desenvolvimento da Terra Quente (Desteque), Associação para o Desenvolvimento e Promoção Rural do Oeste (Leader Oeste), Associação para o Desenvolvimento do Alentejo Central (MONTE, ACE), Associação para o Desenvolvimento Integrado do Ribatejo Interior (TAGUS) in PróRegiões.
Photos provided by Mr Fernando Baio (TAGUS)
Fotograje: g. Fernando Baio – TAGUS
Dried natural products from the Kainuu region
Posušeni naravni proizvodi iz regije Kainuu
One of Europe’s purest forest areas provides the ingredients for two Leader+ financed projects: creating high-quality natural foods and jobs with a local avour
Eno od evropskih najbolj nedotaknjenih gozdnih območij zagotavlja izhodišče za dva projekta, ki ju financira Leader+, to sta pridelava visoko kakovostne naravne hrane in ustvarjanje delovnih mest z lokalnim priokusom.
Based on an interview by Tuomo Seppänen with Matti Veijola, Managing Director of Osuuskunta Ärmätti
Povzeto po pogovoru Tuoma Seppänena z Mattijem Veijolo, glavnim direktorjem Osuuskunta Ärmätti
The small village of Suolijärvi in Finland’s Kainuu region lies in central Finland, in an area considered to have one of the cleanest natural environments in Europe.
Majhna vas Suolijärvi v finski regiji Kainuu leži v osrednji Finski, v območju, ki velja za eno najbolj nedotaknjenih naravnih okolij v Evropi.
Forest berries, mushrooms and herbs grow naturally in the Kainuu forests, where there is a right of common access.
Gozdne jagode, gobe in zelišča naravno rastejo v kainuujskih gozdovih, kjer velja pravica splošnega dostopa.
Everybody is therefore entitled to gather these products either for their own use or for sale, although they are bought almost exclusively via local wholesalers.
Zato ima vsakdo pravico, da nabira te proizvode za lastno uporabo ali za prodajo, čeprav se kupujejo skoraj izključno preko lokalnih trgovcev na debelo.