natgillin/translations-raw huggingface dataset:
The Bornholm LAG has put emphasis on larger projects focusing on marketing and sales.
LAS Bornholm se je osredotočila na večje projekte, usmerjene v trženje in prodajo.
The Danish Small Islands LAG has provided support for small, innovative food-stu companies on the islands, and has also contributed to setting up a network of producers.
LAS „majhni danski otoki“ pa je zagotovila podporo malim inovativnim proizvajalcem živil na otokih in tudi prispevala k vzpostavitvi omrežja proizvajalcev.
In 1995 a close cooperation began between Bornholm and Sydøstre Skåne (Sweden) in order to develop regional foodstuffs.
Leta 1995 se je začelo tesno sodelovanje med Bornholmom in Sydøstre Skånejem (Švedska), da bi razvili regionalna živila.
These two influential tourist destinations were
Ti dve pomembni turistični destinaciji sta že bili znani po svoji lepi naravi in zanimivi kulturni zgodovini. Zdaj je bil čas
Upon completion of the SWOT analysis, which was financed by Leader+, the regional centre for food development was established and one staff member was employed whose main task was to act as an ambassador for foodstus from Bornholm, and whose presence had a great impact.
Po opravljeni analizi SWOT, ki jo je financiral program Leader+, je bil ustanovljen regionalni center za razvoj živil, zaposlen pa je bil tudi en delavec, čigar glavna naloga je delovati kot ambasador za živila iz Bornholma in čigar prisotnost je imela velik vpliv.
Consequently, food from Bornholm became very well known in Denmark.
Zato so živila iz Bornholma postala dobro znana na Danskem.
The many local food producers underwent a process where they not only obtained a new and thorough knowledge of market mechanisms, but are also now better prepared for cooperating on matters of sales promotion.
Številni lokalni proizvajalci živil so prestali proces, v katerem so pridobili novo in temeljito znanje o tržnih mehanizmih, zaradi česar so zdaj tudi bolje pripravljeni za sodelovanje pri pospeševanju prodaje.
The third stage in the development strategy for promoting local foodstus consisted in establishing a common showcase.
Tretji korak razvojne strategije za spodbujanje lokalnih živil je vključeval vzpostavitev skupnega izložbenega okna.
An old windmill that originally functioned as a grain mill and, since the 1960s, as a conference room, has now been totally renovated, and appears (in more than one sense) to act as a beacon for Bornholm’s foodstus.
Star mlin na veter, ki je bil prvotno mlin za mletje zrnja, od leta 60. let 20. stoletja pa je bila v njem konferenčna dvorana, je zdaj v celoti prenovljen in zdi se, da (v več pomenih) igra vlogo svetilnika za živila iz Bornholma.
The mill is fitted out as a showroom, a shop and a demonstration kitchen on the two bottom floors, with an oce and meeting room on the third floor.
Spodnji nadstropji mlina sta opremljeni kot razstavni prostor, trgovina in pred-stavitvena kuhinja, v tretjem nadstropju pa je sejna soba.
The mill has also in the first year of its operation become the focal point for tourist information for the island as a whole.
Regija, ki jo zajema LAS „majhni danski otoki“, vključuje 27 otokov, ki imajo od 10 do 1 200 prebivalcev. V nasprotju
The cooperation within regional food culture has attracted more attention and put the focus on the possibilities rather than on the limitations.
Sodelovanje pri regionalni kulturi hrane je pritegnilo veliko pozornosti in se bolj osredotočilo na možnosti kot na ome-jitve.
At the same time, the market has in general developed an increasing interest in foodstuff production, which is characterised by craftsmanship qualities and which is traceable directly back to the primary producer.
Hkrati se je trg na splošno začel bolj zanimati za proizvodnjo živil, za katero so značilne obrtne odlike in ki ji je mogoče neposredno slediti do primarnega proizvajalca.
A local lighthouse showing the way
Lokalni svetilnik, ki kaže pot
In connection with the preparation of the development plan for the Leader+ period for Bornholm, the Bornholm LAG planned a concentrated campaign.
LAS Bornholm je v povezavi s pripravo razvojnega načrta za obdobje programa Leader+ za Bornholm načrtovala osredo-točeno kampanjo.
This consisted of a three-stage process: firstly in making a SWOT (strengths, weaknesses, opportunities and threats) analysis of the development potential of the local food sector; then in establishing a regional centre for food development; and,
Ta je bila sestavljena iz treh korakov: analize SWOT (Strengths, Weaknesses, Opportunities and Threats – prednosti, slabosti, možnosti in tveganja), analize razvojnih možnosti lokalnega živilskega sektorja, ustanovitve regionalnega centra za razvoj živil in nazadnje, v zvezi s tem centrom, vzpostavitve razstavnega prostora za regionalna živila.
On the 27 Danish small islands, there are some 20 enterprises producing foodstuffs.
stvom, sadjarstvom in gojenjem jagod.
In most cases production is ’low scale’, with its main impact on crafts and local trades.
V večini primerov je proizvodnja „manjšega obsega“, ki vpliva predvsem na obrti in lokalno trgovino.
The products produced include jam, apple cider, apple juice, apple vinegar, beer, ice cream, herbal salt, chutney and delimeat products.
Proizvodi podjetij na majhnih otokih so med drugim džem, jabolčnik, jabolčni sok, jabolčni kis, pivo, sladoled, zeliščna sol, vloženo sadje in mesni delika-tesni izdelki.
The island’s producers sell their products via local farm outlets (selling to tourists) and in specialised shops in larger towns and cities.
Otoški proizvajalci prodajajo svoje proizvode v prodajalnah kmetijskih proizvodov (za prodajo turistom) in specializi-ranih trgovinah v večjih krajih in mestih.
Already in 2004, the foodstuff producers on the Danish Small Islands had started to work together within the ’Food network of the Danish Small Islands’.
Proizvajalci živil na danskih majhnih otokih so že leta 2004 začeli sodelovati znotraj „živilskega omrežja majhnih danskih otokov“.
The association received support from the Danish Small Islands LAG in the following areas:
Združenje je prejelo podporo LAS „majhni danski otoki“ na naslednjih področjih: z arhipelagom so ti otoki raztreseni ob danski obali in po ordih.
The region covered by the Danish Small Islands LAG includes 27 islands with a population ranging from 10 to 1 200 people.
®vzpostavitev domače strani www.oespecialiteter.dk,®spletna trgovina na naslovu,®letak o otoških specialitetah,®seminarji o proizvodnji živil in trženju,®udeležba na nacionalnih trgih hrane,®skupno trženje v tisku in stiki s kupci.
Unlike in an archipelago, these islands are scattered around the Danish coast and fiords.
Proizvajalci, ki poslujejo znotraj omrežja, so pred kratkih začeli razpravljati o opredelitvi pojma „otoške specialite-te“.
Nevertheless, a tradition exists regarding cooperation on political matters, infrastructure, education and economic development.
Cilj je povečati ozaveščenost o tem, kaj se proizvaja, da bi proizvode certicirali, pri čemer se upoštevajo poreklo uporabljenih surovin, pazljivost pri predelavi (malo ali nič
®to set up the home page (www.oespecialiteter.dk);®for the Internet shop (www.oespecialiteter.dk/shop);®a leaflet on island specialties;®seminars on food production and marketing;®participation in national food markets;®common marketing in the press and contact withpurchasers.
Eden od vmesnih ciljev LAS je bil „okrepiti kmetijstvo in proizvodnjo živil“. V razvojem načrtu LAS je med drugim težnja po usmeritvi v proizvodnjo kakovostnih lokalnih živil, saj se „povpraševanje po nekaterih kakovostnih živilih povečuje skupaj s številom potrošnikov z veliko kupno močjo in ozaveščenostjo glede kakovosti … Sočasno se je raznolikost razpoložljivih izdelkov zmanjšala zaradi splošne strukturne racionalizacije v kmetijstvu … To lahko vodi do več možnosti, ki jih imajo trajna in donosna podjetja za proizvodnjo in prodajo novih kakovostnih živil.“
The Danish Small Islands therefore have a good basis for establishing cooperation and a network between the di er-ent enterprises on the small islands.
Na 27 majhnih danskih otokih je približno 20 podjetij, ki proizvajajo živila.
One of the LAG’s intermediate aims has been ‘to strengthen agriculture and food production’.
Za proizvodnjo je značilno, da poteka v malih družinskih podjetjih, ki se ukvarjajo tudi s kmetij-
The objective is to raise awareness about what is produced with a view to product certification, which takes into account: the origin of the raw materials used; careful processing (adding none or few additives); sensory product quality; the environment; the product identity, and its story.
dodatkov), zaznavna kakovost proizvoda, okolje, identiteta proizvoda in njegova zgodba.
The producers have also adopted the French concept of terroir with its idea of the link between the product and its place of cultivation, which also shows the relationship between climate and soil in the raw materials.
Proizvajalci so privzeli tudi francoski pojem regije „terroir“ s povezavo med proizvodom in krajem njegovega gojenja, ki pri surovinah kaže tudi na povezavo med podnebjem in zemljo.
Results of cooperation between food producers
Rezultati sodelovanja med proizvajalci živil cev z majhnih otokov in tri z Bornholma.
These participants were able to take part, amongst other things, in two workshops that included visits to businesses, presentations by consultants, and an exchange of experience.
Ti udeleženci so lahko med drugim sodelovali na dveh delavnicah, ki sta vključevali obiske podjetij, predstavitve svetovalcev in izmenjavo izkušenj.
The first workshop was held in December 2005 on Bornholm with visits to a small ice-cream factory and a vineyard.
Prva delavnica je bila organizirana decembra leta 2005 na Bornholmu, vključevala pa je obisk malega obrata za izdelavo sladoleda in vinograda.
In February 2006 the producers met on the small islands of Fejø and Strynø, where they paid a visit to a jam-making enterprise and an apple cider producer.
Proizvajalci so se februarja 2006 sestali na majhnih otokih Fejø in Strynø ter tam obiskali obrat za izdelavo džema in proizvajalca jabolčnika.
At these two workshops the producers heard presentations on the following subjects: ‘Consultancy and product development in Swedish networks’ by Bodil Cornel from a Swedish centre specialising in small-scale craftsmanship within food-stu s; and ‘Taste experiences and product development’ by Kille Enna, a Danish cook and product developer.
Proizvajalci so na teh delavnicah poslušali predstavitvi o naslednjih temah: „Svetovanje in razvoj izdelkov v švedskih omrežjih“ avtorja Bodila Cornela iz švedskega centra, specializiranega za malo obrtno proizvodnjo živilskih izdelkov, in „Okusite izkušnje in razvoj proizvoda“ avtorja Killa Enne, danskega kuharja in razvi-jalca proizvodov.
Producers from the two LAG regions now cooperate within a nationwide network focusing on the development of an advisory service, and common marketing and policymaking concerning the legal framework for small food producers.
LAS „danski majhni otoki“ in LAS Bornholm sta proti kon-cu leta 2005 skupaj s Centrom za regionalne in turistične raziskave (Bornholm) podprla sodelovanje med različnimi proizvajalci živil v posameznih regijah.
This cooperation includes producers from seven Danish regions, and in this respect the producers from Bornholm and the small islands make use of their experiences and contacts from their small cooperation project.
Projekt, ki naj bi spodbudil proizvodnjo lokalnih živilskim proizvodov, z naslovom „Polna hitrost lokalnih živilskih proizvodov“, je vključeval sodelovanje štirih proizvajal-
In late 2005 the two LAGs, Bornholm and the Danish Small Islands, along with the Centre for Regional and Tourism Research (Bornholm), supported cooperation between the different food producers in their respective regions.
Proizvajalci iz obeh regij LAS zdaj sodelujejo v nacionalnem omrežju, usmerjenem v razvoj svetovalnih storitev, ter pri skupnem trženju in oblikovanju politike o pravnem okviru za male proizvajalce živil.
Their aim was ‘to support a group of small food producers by way of an exchange of experience and assistance of a consultant focusing on increasing sales, product development and marketing’.This was to be done by acting upon existing best practices and, from these, to develop new ideas and contacts.
To sodelovanje vključuje proizvajalce iz sedmih danskih regij, v zvezi s tem pa proizvajalci z Bornholma in majhnih otokov uporabljajo izkušnje in stike iz svojega malega projekta sodelovanja.
The Danish Small Islands food network
Živilsko omrežje „majhni danski otoki“
Member State: Denmark Region, district: Småøer Name of the LAG: Danske Småøer (Danish Small Islands)Population: 5 284 Surface area: 196 km²
Država članica: Danska Regija: Småøer Ime lokalne akcijske skupine: Danske Småøer (majhni danski otoki)Prebivalstvo: 5 284 Površina: 196 km²
Project total cost: EUR 26 666EU: EUR 13 333Other public funds: EUR 13 333Project eligibility: October 2005–May 2007
Skupni strošek projekta: 26 666 EUREU: 13 333 EURDruga javna sredstva: 13 333 EURObdobje upravičenosti projekta: oktober 2005–maj 2007
Project total cost: EUR 280 000EU: EUR 140 000Other public funds: EUR 140 000Project eligibility: January 2004–December 2006
Skupni strošek projekta: 280 000 EUREU: 140 000 EURDruga javna sredstva: 140 000 EURObdobje upravičenosti projekta: januar 2004–december 2006
Photos provided by the Danish national network unit.
Fotografije: danska nacionalna omrežna enota
Joint development of local food products
Skupni razvoj lokalnih živilskih proizvodov
Project total cost: EUR 18 667EU: EUR 8 000Other public funds: EUR 10 667Project eligibility: January 2004–December 2006
Država članica: Danska Regija: Bornholm & Danske Småøer (majhni danski otoki)Ime LAS: LAG-Bornholm & Danske Småøer (majhni danski otoki) Skupni strošek projekta: 18 667 EUREU: 8 000 EURDruga javna sredstva: 10 667 EURObdobje upravičenosti projekta: januar 2004–december 2006
Creating brand awareness and supporting local products is not only a way to add value but also a means to encourage businesses that can contribute to the local economy.
Ozaveščanje o lokalnih proizvodih in podpora lokalnim proizvodom nista le načina dodajanja vrednosti, ampak tudi sredstvo za spodbujanje podjetij, ki lahko prispevajo k lokalnemu gospodarstvu
Introduction acquaint the population with the local agriculture and horticulture, while on the other it supports the development of regional products.
Uvod strani pa podpira razvoj regionalnih proizvodov.
The project is coordinated by Luc Feusels, co-initiator of the cooperative, and consists of three
Projekt usklajuje Luc Feusels, sopobudnik zadruge, sestavljen pa je iz treh delov, ki so neločljivo povezani.
The region covered by the Meetjesland LAG is an agricultural area within the province of East Flanders, and is home to a signicant number of farm shops and home production, as well as food companies that process the locally grown produce.
Regija, ki jo zajema lokalna akcijska skupina (LAS) Meetjes-land, je kmetijsko območje v provinci Vzhodna Flamska, ki je tudi območje številnih prodajaln kmetijskih proizvodov in domače proizvodnje ter živilskih podjetij, ki predelujejo lokalno proizvodnjo.
Consequently the Meetjesland LAG has taken the future development of agriculture and food as a main goal for its region’s development plan.
Zato je LAS Meetjesland kot glavni cilj svojega razvojnega načrta regije določila prihodnji razvoj kmetijstva in hrane.
In particular this meant providing support for the sale of locally grown products from such outlets as farm shops, as well as helping to maintain the added value on the farms.
To je zlasti pomenilo zagotavljanje podpore prodaji lokalno pridelanih proizvodov v takih trgovinah kot prodajalnah kmečkih proizvodov in pomoč kmeti-jam pri ohranjanju njihove dodane vrednosti.
On this basis the agricultural centre ‘Plattelandscentrum Meetjesland vzw’ set up a supporting structure for product development and joint sales in collaboration with the farmers.
Na podlagi tega je kmetijski center „Plattelandscentrum Meetjesland vzw“ vzpostavil podporno strukturo za razvoj proizvodov in skupno podajo v sodelovanju s kmeti.
An initiative aimed at development
Razvojno naravnana pobuda
‘Plattelandscentrum Meetjesland vzw’ is an initiative aimed directly at developing the Meetjesland area and has the full support of the LAG.
„Plattelandscentrum Meetjesland vzw“ je pobuda, ki je naravnana neposredno k razvoju območja Meetjesland in ima polno podporo LAS.
On the one hand, the centre wants to
Po eni strani želi center seznaniti prebivalce z lokalnim kmetijstvom in vrtnarstvom, po drugi
‘Mmm…eetjesland’ stands for fresh products made with a lot of care, transported over short distances, and the close proximity between producer and consumer helps make it really sustainable.
„Mmm … eetjesland“ je simbol svežih proizvodov, pripravljenih z veliko skrbnostjo, ki se ne prevažajo na dolge raz-dalje, svojo trajnost pa črpajo iz bližine med proizvajalcem in potrošnikom. Izhodišče promocije je, da potrošnik sam odkrije oznako porekla „Mmm … eetjesland“. Ta oznaka daje obliko identiteti, pristnosti in poreklu proizvoda.
In this way, the Meetjesland’s farms and local products will become a true ambassador for the Meetjesland as a rural area.
Tako bodo kmetije iz Meetjeslanda in lokalni proizvodi postali pravi ambasadorji Meetjeslanda kot podeželskega območja.
A logo was developed to give form to the cooperation and the producers opted to create a quality business and a strong brand.
Razvit je bil logotip, ki konkretizira sodelovanje, proizvajalci pa so se odločili ustvariti kakovostno podjetje in močno blagovno znamko.
Producers have the right to put a label of origin on their product, which draws attention to its identity and origin, so the consumer knows they are buying a product of renowned quality from the Meetjesland region.
Proizvajalci imajo pravico, da svoj proizvod opremijo z oznako porekla, ki pritegne pozornost na identiteto in poreklo, ter tako potrošniku vliva zaupanje, da gre za proizvod priznane kakovosti iz regije Meetjesland.
Thanks to the joint advertising campaign, there are more resources and a wider audience is reached.
Zaradi skupne oglaševalske kampanje je na voljo več sredstev in doseže se širše občinstvo.
It is also possible to have different kinds of advertising: there are general brochures as well as specific ones for special occasions which target as many groups as possible.
Mogoče so tudi različne oblike oglaševanja, od splošnih brošur do posebnih brošur za posebne priložnosti, ki se osredotočajo na čim več možnih skupin.
For example, there are brochures in various languages for tourists, as well as specific brochures aimed at public authorities, libraries, restaurants, catering companies and delicatessens, etc.
Brošure so na primer na voljo v različnih jezikih za turiste, posebne brošure so namenjene javnim organom, knjižnicam, restavracijam, podjetjem za pripravo in dosta-vo hrane, delikatesam itd.
The organisation can also organise events, such as: specific demonstration cookery courses; markets for farm and regional products; and special actions which promote the farm and products of the Meetjesland region.
Podjetja lahko organizirajo tudi prireditve, kot so posebni demonstracijski kuharski tečaji, tržnice za kmetijske in regionalne proizvode ter posebne dejavnosti za promocijo kmetijskih in lokalnih proizvodov iz regije Meetjesland.
According to Luc Feusels, ‘Promoting products from the own region encourages other businesses (tradesmen, companies, parts, which are inextricably interrelated.
Sredstva programa Leader+ so bila bistvena pri zagotavljanju potrebnega promocijskega gradiva (oglaševalnih panojev, spletne strani, registracije znamke itd.) in oglaševalskih dogodkov (kuharskih večerov, premične hladilne tehnike, režijskih stroškov (osebja in pisarn)).
There is: firstly, all the organisation of a structure involving farm and regional products of the Meetjesland; secondly, the development of an advertising strategy and promotion centre for selling farm and regional products on the market; and finally the setting-up of various distribution channels for Meetjesland’s farm and regional products.
Luc Feusels: „Promocija proizvodov iz domače regije spodbuja druga podjetja (trgovce, družbe, kmete in vrtnarska združenja), da razvijajo nove regionalne in/ali kmetijske proizvode.
The structure: selling the products together
Organizacija: skupna prodaja proizvodov
After many meetings and consultation it was decided to choose a ‘cooperative’ structure in order to guarantee a better promotion of the Meetjesland’s producers and their products.
Po številnih srečanjih in posvetovanjih so se končno odločili za „zadrugo“, ki bo lahko zagotavljala boljšo promocijo proizvajalcev iz Meetjeslanda in njihovih proizvodov.
In the beginning the cooperative will be supported by the Plattelandscentrum vzw, who will act as a consultant, and eventually the cooperative will become totally independent.
Na začetku bo to zadrugo podpirala pobuda Plattelandscentrum vzw, ki bo imela vlogo svetovalca, sčasoma pa bo postala popolnoma samostojna.
From the variety of members’ farm and regional products, a selection is made in order to be able too er a complete range of standard products, coming from as many producers as possible.
Iz množice kmetijskih in regionalnih proizvodov članov se naredi izbor, da bi lahko ponudili izpopolnjeno zbirko stan-dardnih proizvodov čim več različnih proizvajalcev.
To attract consumers, specific combinations of farm and regional products are offered: standard sets
Da bi pritegnili potrošnike, sestavijo posebno kombinacijo kmetijskih in regionalnih proizvodov, in sicer standardne komplete v različnih cenovnih razredih, darilne komplete za posebne priložnosti in zavijanje daril po želji.
Some concrete results farmers, market gardeners) to develop new regional and/or farm products.
Nekaj konkretnih rezultatov sodelujejo ljudje, ki so bili dolgotrajno brezposelni.
In that way they become acquainted with the agricultural and food sector and maybe in the long run they can also find work in these industries.’
Tako se seznanijo s kmetijskim in živilskim sektorjem ter se morda lahko dolgoročno zaposlijo v teh panogah.“
Developing a distribution network
Razvoj distribucijskega omrežja
In the future the cooperative will try to optimise other forms of cooperation and joint commercialisation.
V prihodnosti bodo v zadrugi poskušali še izboljšati druge oblike sodelovanja in skupne prodaje.
Di er-ent activities are possible, such as gift packs, actions for St Valentine’s Day, Mother’s Day, etc., plus catering at receptions and events, as well as highlighting a specific producer for a certain period of time.
Možne so različne dejavnosti, kot so darilni paketi, akcije za valentinovo, ma-terinski dan itd., priprava in dostava hrane na sprejemih in prireditvah ter poudarjanje posebnega proizvajalca za neko obdobje.
In a second phase, a more intensive form of cooperation can be developed – for example, producers selling on behalf of each other or the construction of a dedicated distribution centre.
Na drugi stopnji se lahko razvije intenzivnejša oblika sodelovanja. Na primer, proizvajalci, ki prodajajo v imenu drugega, ali izgradnja namenskega distribucijskega centra.
The project has successfully brought together 17 producers, working within a new cooperative structure ‘mmm...eetjesland cvba’.
Projekt je v zadrugi uspešno združil 17 proizvajalcev, ki skupaj delujejo znotraj nove sodelovalne strukture „mmm … eetjesland cvba“.
This has already led to the development of a range of regional and/or farm products, including gift boxes, of which 5 000 have already been promoted through a variety of different activities.
Na podlagi tega se je razvila vrsta regionalnih in/ali kmetijskih proizvodov, vključno z „darilnimi pake-ti“, od katerih se jih je 5 000 že promoviralo z različnimi dejavnostmi.
In addition there have been a number of receptions organised, as well as ‘meals on demand’.
Poleg tega je bilo organizirano veliko sprejemov in „obrokov po naročilu“.