natgillin/translations-raw huggingface dataset:
Linked to these activities, the project has developed and produced a range of promotional materials such as banners, boxes and napkins, and organised its first ‘Meetjeslandse market’ for regional and/or farm products, which attracted around 1 500 visitors.
V povezavi s temi dejavnostmi je ta projekt razvil in izdelal veliko promocijskega gradiva, kot so zastavice, škatle in prtiči, organizirana pa je bila tudi prva tržnica „Meetjeslandse market“ za regionalne in/ali kmetijske proizvode, ki je privabila približno 1 500 obiskovalcev.
This is in addition to participation in several regional markets and other promotional activities, such as cooking lessons (800 participants over 50 lessons), and the development of mobile refrigeration.
K temu je treba dodati sodelovanje na številnih regionalnih tržnicah in druge promocijske dejavnosti, kot so „kuharski tečaji“ (800 udeležencev na več kot 50 tečajih), in razvoj premične hladilne tehnike.
The project now has its own website, and organises information evenings for producers.
Projekt ima zdaj svojo spletno stran in organizira informacijske večere za proizvajalce.
‘Thanks to the creation of an “own regional label” with own products and advertising campaign, we give the food industry in the Meetjesland region its own identity and structure.
„Zaradi ,lastne regionalne oznake‘, ki smo jo ustvarili z la-stnimi izdelki in oglaševalsko kampanjo, je živilska industrija v regiji Meetjesland dobila svojo identiteto in strukturo.
Producers often lack the know-how and the time for
Proizvajalcem pogosto primanjkuje znanja in časa, da bi razvili tako komunikacijsko strategijo.
Meetjesland’s regional products
Regionalni proizvodi iz Meetjeslanda
Member State: Belgium Region, district: East Flanders Name of the LAG: Meetjesland Population: 94 505 Surface area: 500 km²
Država članica: Belgija Regija: Vzhodna Flamska Ime lokalne akcijske skupine: LAS Meetjesland Prebivalstvo: 94 505 Površina: 500 km²
Project total cost: EUR 248 195EU: EUR 86 868Other public funds: EUR 86 868Private funds: EUR 74 459Project eligibility: March 2004–June 2007
Skupni strošek projekta: 248 195 EUREU: 86 868 EURDruga javna sredstva: 86 868 EURZasebna sredstva: 74 459 EURObdobje upravičenosti projekta: marec 2004–junij 2007
Contact person: Luc Feusels Address: Leemweg 24, B-9980 Sint-Laureins Tel. (32-9) 379 78 37Fax (32-9) 379 74 78E-mail: info@plattelandscentrum.be Website: www.mmm-eetjesland.be
Ime kontaktne osebe: Luc Feusels Naslov: Leemweg 24, B-9980 Sint-Laureins Tel. +32 93 79 78 37Faks +32 93 79 74 78E-naslov: info@plattelandscentrum.be Spletna stran: www.mmm-eetjesland.be
Photos provided by the Belgium national network unit.
Fotografije: belgijska omrežna enota
Making the best use of natural and cultural resources
ČIM BOLJŠE IZKORIŠČANJE NARAVNIH IN KULTURNIH VIROV
The Fuchsia brand initiative: developing the regional economy
Pobuda za blagovno znamko Fuchsia: razvoj regionalnega gospodarstva
®The UNITED KINGDOM take commissions.
®ZDRUŽENO KRALJESTVO jemajo naročila.
Spring Fling evolved from, and encompassed the aims and objectives of, the Dumfries and Galloway Council and European Regional Development Funded (ERDF) ‘Arts and craft sector trade development’ project (2002–05), the broad remit of which is to:
„Spring Fling“ se je razvil iz ter vključuje namene in cilje projekta za razvoj trgovine v umetnostnem in obrtnem sektorju za obdobje 2002–2005, ki sta ga nan-cirala svet regije Dumfries in Galloway ter Evropski sklad za regionalni razvoj (ESRR), katerega glavni namen je:
®develop business networks;®initiate and develop marketing and trade initiatives;®expand business to consumer markets;®raise the sector’s prole to both the trade and cultural tourism markets.
®razvijati poslovna omrežja,®spodbujati in razvijati tržne in trgovske pobude,®razširiti poslovanje na potrošniške trge®ter povečati ugled sektorja na trgovinskih, kulturnih in turističnih trgih.
A cultural event establishes itself as an annual focus for the artistic community and becomes an important tool in the region’s economy.
Kulturni dogodek se je uveljavil kot osrednji letni dogodek za umetniško skupnost in je postal pomembno orodje v gospodarstvu regije
The project is now in its second phase (2006–08) and continues to support the development of visual artists’ and craft-makers’ businesses in the region. Importantly for Spring Fling, it is working in partnership with the Spring Fling Open Studios Association to continue the provision of this successful event.
Zdaj poteka druga faza projekta (2006–2008), ki še naprej podpira razvoj podjetij vizualnih umetnikov in obrtnikov v regiji, in kar je pomembno za Spring Fling, nadaljuje partnerstvo z Združenjem odprtih vrat ateljejev Spring Fling za nadaljnjo zagotavljanje uspešnosti dogodka.
The project’s activities include a number of initiatives, including marketing and creative development awards, a bi-monthly newsletter, one-to-one advice sessions, art retail, and craft trade fair attendance.
Dejavnosti projekta vključujejo številne pobude, vključno z nagradami za trženje in ustvarjalni razvoj, dvomesečno glasilo, osebno svetovanje, trgovino na drobno z umetninami in udeležbo na obrtnih sejmih.
Reaching out to a wider audience…
Vključiti širšo javnost …
It has a land mass of 6 396 km2 and, with only 145 000 inhabitants, it represents around 3 % of Scotland’s population.
Njena površina znaša 6 396 km2 in ima samo 145 000 prebivalcev, kar predstavlja približno 3 odstotke prebivalstva Škotske.
It is an area far from major urban centres, with a strong farming and forestry community, a rich cultural history and a diverse landscape with 27 designated Natura 2000 sites.
To je območje, ki je daleč od večjih mestnih središč, ima močno kmetijsko in gozdarsko skupnost, bogato kulturno zgodovino in raznoliko pokrajino s 27 imenovanimi območji Natura 2000.
Unfortunately, there is a continued downturn in agriculture and other traditional industries, and the population continues to decline, especially among the young and economically active who continue to leave the region.
Žal kmetijstvo in ostale tradicionalne panoge nenehno upadajo, prebivalcev pa je vse manj, zlasti med mladimi in gospodarsko dejavnimi, ki še naprej zapu-ščajo regijo.
This results in even more fragmented communities and even greater feelings of isolation.
Skupnosti so zato vse bolj razdrobljene, ustvarja pa se še večji občutek izolacije.
The region, however, is a Mecca for numerous small and medi-um-sized enterprises in the arts and crafts sector.
Vendar je ta regija idealna za številna MSP na področju umetnosti in obrti.
In recognition of this, the arts and crafts open studio event called Spring Fling was designed to highlight Dumfries and Galloway as a place to visit for quality arts and crafts.
Zato je bil zasnovan dogodek odprtih vrat umetnostnih in obrtnih ateljejev „Spring Fling“, da regijo Dumfries in Galloway promovira kot območje, zanimivo zaradi kakovostne umetnosti in obrti.
The project aimed to allow arts and crafts enterprises to develop their business practice through direct sales, building of new markets, and secure exhibitions and opportunities, that would otherwise have never been possible.
Namen projekta je umetniškim in obrtnim podjetjem omogočiti razvoj poslovanja z neposredno prodajo in oblikovanjem novih trgov ter zagotoviti razstave in priložnosti, ki sicer ne bi bile mogoče.
All this to an audience the size and breadth of which would be dicult to achieve over a whole year.
In vse to za precej širše občinstvo, ki bi ga bilo čez celo leto težko doseči.
Creating an annual opportunity
Ustvarjanje letne priložnosti
This event has also attracted arts and craft enterprises to relocate to the Dumfries and Galloway area.
Ta dogodek je umetnostna in obrtna podjetja privabil, da so se preselila na območje Dumfries in Galloway.
The accommodation sector has also beneted from the event as have other businesses in the catering and tourism sectors, both directly through recommendation in the Spring Fling brochure, and indirectly through additional visitors to the region.
Koristi imajo tudi nastanitveni sektor ter gostinstvo in turizem, neposredno zaradi priporočila v brošuri „Spring Fling“ in posredno zaradi dodatnih obiskovalcev v regiji.
Indeed, in the UK, Spring Fling is unique in the way in which it combines arts and craft businesses with other related businesses, cultural attractions and the topography of the region itself.
V Združenem kralje-stvu je „Spring Fling“ edinstven primer, kako se umetnost in obrt prepletata z drugimi povezanimi dejavnostmi, kultur-nimi znamenitostmi in površjem regije.
It is also unique in the high percentage of visitors it attracts into the region, unlike many open studio events which rely on their home-grown markets.
Prav tako je izjemen tudi zaradi visokega odstotka obiskovalcev, ki jih pritegne v regijo, za razliko od dogodkov odprtih vrat ateljejev, ki se opirajo na domače trge.
Spring Fling (www.spring-fling.co.uk) is an annual open studio weekend event for artists and craft makers.
„Spring Fling“ (www.spring-ing.co.uk) je dogodek odprtih vrat umetnostnih in obrtnih ateljejev, ki traja en konec tedna in je organiziran vsako leto.
It is designed to act as an umbrella under which those living and working in this sector in the Dumfries and Galloway region can open their studios to the public in order to exhibit their work, answer questions, give demonstrations, and even
Njegov namen je delovati kot krovna organizacija, znotraj katere lahko ljudje, ki živijo in delajo v tem sektorju v regiji Dumfries in Galloway, odprejo svoje ateljeje za javnost, da razstavijo svoja dela, odgovar-jajo na vprašanja, predstavijo svojo dejavnost in celo spre-
Spring Fling is organised, managed and delivered by the Council’s Arts Team, specically the Crafts Development
Organizacijo, upravljanje in izvedbo Spring Flinga zagotavlja Svet umetniške skupine, zlasti vodja za razvoj obrti in vodja za razvoj vizualnih umetnosti. Od začetka obstoja pa vse do
The year 2008 is the sixth consecutive year the event has been held.
Od februarja 2008 skupina sodeluje z „upravljalnim odborom Sping Flinga“, ki ga je izvolilo Združenje za odprta vrata ateljejev Spring Flinga za organ članstva nekdanjih in sedanjih udeležencev Spring Flinga.
Plans for this year’s event are to build on 2007, the most successful and busiest year yet.
Načrti za letošnji dogodek temeljijo na dogodku iz leta 2007, ki je bil najuspešnejši in najbolje obiskan doslej.
Over the two years of Leader+ support (2003–05), the project was very successful, realising a total spend in the region of around EUR 375 000 (GBP 268 869) in 2005, and this success has since continued.
V dveh letih podpore programa Leader+ (2003–2005) je bil projekt zelo uspešen, saj je regija leta 2005 skupaj porabila približno 375 000 EUR (268 869 GBP), ta uspeh pa se od takrat še nadaljuje.
In 2005, Spring Fling won a Leader+ award for excellence in rural development.
Leta 2005 je „Spring Fling“ prejel nagrado programa Leader+ za odličnost pri razvoju podeželja.
In 2006, it was shortlisted in the ’Event Scotland’ sponsored ’Events and festivals’ category of the prestigious Scottish Thistle Awards.
Leta 2006 je bil v ožjem izboru za dogodek Škotske „Event Scotland“ v kategoriji dogodkov in festivalov za prestižno nagrado „Scottish Thistle Awards“.
In 2007, Spring Fling received a Bronze Medal in the COSLA (Convention of Scottish Local Authorities) Excellence Awards, having being nominated for the ‘Advancing Community Well Being’ category and was also advanced to Beacon Festival status 2007–09 by the Dumfries and Galloway Events Partnership.
Leta 2007 je „Spring Fling“ prejel bronasto medaljo na konvenciji škotskih lokalnih organov (Convention of Scottish Local Authorities – COSLA) za odlič-nost, saj je bil nominiran v kategoriji za izboljšanje blaginje skupnosti („Advancing Community Well Being“), na podlagi partnerstva za dogodke Dumfries in Galloway pa se je potegoval za nagrado „beacon“ za obdobje 2007–2009.
In total, 87 artists and craftmakers from across the region will participate in 73 studios in 2008’s event – the greatest number of studios to date.
V dogodku leta 2008 bo 87 umetnikov in obrtnikov iz vse regije sodelovalo v 73 ateljejih, kar je največje število ateljejev doslej.
The third year of the ’New faces’ scheme welcomes four participants to the event who have graduated in a ne or applied art discipline.
Tretje leto programa „New Faces“ bo štirim novim udeležencem, ki so diplomirali iz lepih ali uporabnih umetnosti, omogočilo da sodelujejo na dogodku.
These artists, who originally hail from south-west Scotland, returned to the region to exhibit alongside a local artist in their studio.
Ti umetniki so po rodu z jugozahodne Škotske in so se vrnili v regijo, da bi razstavljali z drugimi lokalnimi umetniki v njihovih ateljejih.
Since its inception in 2003, Spring Fling has realised a total spend of over EUR 2 289 000 (GBP 1 750 000) in the region.
„Spring Fling“ je od svojega nastanka leta 2003 v regiji skupno porabil več kot 2 289 000 EUR (1 750 000 GPB).
Photos provided by the ‘Arts and craft sector trade development’ project; photographer: Zvonko Kracun.
Fotografije: projekt za razvoj trgovine v umetnostnem in obrtnem sektorju, fotograf: Zvonko Kracun
Member State: United Kingdom Region, district: Scotland, Dumfries and Galloway Name of the LAG: Dumfries and Galloway Population: 144 856Surface area: 6 396 km²
Država članica: Združeno kraljestvo Regija, okrožje: Škotska, Dumfries in Galloway Ime lokalne akcijske skupine: Dumfries & Galloway Prebivalstvo: 144 856Površina: 6 396 km² Skupni strošek projekta: 58 986 EUREU: 27 671 EURDruga javna sredstva: 27 669 EURZasebna sredstva: 3 646 EURUpravičenost projekta: marec 2003–oktober 2005
The Fuchsia brand initiative: Developing the regional economy
Pobuda za blagovno znamko Fuchsia: razvoj regionalnega gospodarstva
By using a strong regional brand, many projects and diverse elements combine to enhance a region’s natural and cultural heritage, and become key elements within a coherent regional development strategy.
Z uporabo močne regionalne blagovne znamke se povežejo mnogi projekti in različni elementi, da bi se povečala regionalna naravna in kulturna dediščina, in postanejo ključni elementi skladne regionalne razvojne strategije
Introduction same time, it also communicates the feelings that people have for the region, along with the values associated with its heritage and tradition, and it does this in a distinctive and coherent manner.
Uvod regije skupaj z vrednotami, povezanimi z njeno dediščino in tradicijo.
The preservation and enhancement of the local environment is a signicant aid to local development.
Ohranjanje in krepitev lokalnega okolja je pomembna pomoč za lokalni razvoj. V tem smislu West Cork Leader Cooperative Society Ltd.
The area of west Cork enjoys a strong image, prole and regional identity, and the area also embraces strong community and voluntary participation.
Območje West Cork ima močno podobo, ugled in regionalno identiteto, zanj pa sta značilna tudi močna skupnost in prostovoljno sodelovanje.
The region’s appeal stems from its rugged landscape, coastline, environment, built heritage, archaeological treasures, walking routes, towns, villages and people. This compelling mix all adds to the region’s distinctiveness and uniqueness.
Poleg tega zagotavlja sinergijo med razvojem podjetij na eni strani ter dejavno udeležbo skupnosti in prostovoljnim razvojem na drugi strani za izkoriščanje izvirne podobe regije kot pomoči za vzpostavitev konkurenčne prednosti na lokalni ravni, spodbujanje edinstvenih okoljskih in kulturnih virov ter dediščine v regiji in razvijanje z blagovno znamko povezane identitete za lokalne proizvode in storitve s po-udarkom na značilnem regionalnem izvoru in kakovosti proizvoda.
Moreover, it provides a clear synergy between enterprise development on the one hand, and active community participation and voluntary development on the other, thus aiming to: harness the region’s distinctive image as an aid to local competitive advantage; promote the region with an emphasis on its unique environmental, cultural and heritage resources; and develop a branded identity for local goods and services emphasising distinctive regional origins and product quality.
Privlačnost regije izvira iz njene divje pokrajine, obale, okolja, stavbne dediščine, arheoloških bogastev, pešpoti, mest, vasi in ljudi. Ta očarljiva mešanica prispeva k posebnosti in enkratnosti regije.
The principal tool available to the WCLCS in achieving competitive advantage has been the development of the west Cork regional branding initiative.
Glavno orodje, ki ga ima WCLCS na voljo za doseganje konkurenčne prednosti, je bil razvoj trženja regionalne blagovne znamke West Cork.
The fuchsia, long associated with west Cork, has been chosen as the symbol of origin and quality for the food, tourism and craft products of the region.
Za simbol izvora in kakovosti živilskih, turističnih in obrtnih izdelkov v regiji so izbrali fuksijo, ki je že dolgo povezana z West Corkom.
It also reects such positive local characteristics as environmental quality, and the richness and diversity of the region’s heritage, culture and landscape.
Izraža tudi pozitivne lokalne lastnosti, kot so okoljska kakovost, bogata in raznovrstna regionalna dediščina, kultura in pokrajina. Blagovna znamka Fuchsia preprosto pooseblja bistvo regije.
This is already delivering exceptional benets to brand participants and to the region in general.
Od tega že imajo zelo velike koristi posamezniki, ki uporabljajo znamko, in regija na splošno.
A recent economic evaluation of the Fuchsia brand undertaken by University College Cork estimated its total direct value to have been EUR 107 million in 2005.
Po ekonomski oceni blagovne znamke Fuchsia, ki jo je pred kratkim opravil Universitiy College Cork, je leta 2005 njena skupna neposredna gospodarska vrednost znašala 107 milijonov EUR.
EUR 70 million of this remained in the region, and through multiplier eects an overall contribution of EUR 89 million to the west
Od tega je 70 milijonov ostalo v regiji, z multiplikacijskimi učinki pa je bil ustvarjen skupni dotok gospodarstvu West Corka v vrednosti 89 milijonov EUR in ustvarilo se je 1 131 delovnih mest
®utilise the regional profile, imagery and identity in attracting new enterprise development to the region.
®uporabili regionalni ugled, slikovno simboliko in identiteto za spodbujanje razvoja novih podjetij v regiji.
Adopting a thematic approach
Sprejetje tematskega pristopa
A thematic approach has been adopted by the WCLCS so as to utilise the strong regional identity, and the cultural and environmental values of the west Cork area, in order to achieve territorial competitiveness and local competitive advantage.
WCLCS je sprejel tematski pristop, s katerim bi se močna regionalna identiteta ter kulturne in okoljske vrednote območja West Cork uporabili za doseganje teritorialne konkurenčnosti in lokalne konkurenčne prednosti.
This approach encompasses a continuum of three complementary and mutually supportive elements, namely the:
Ta pristop vključuje nepretrgano zvezo treh elementov, ki se med se-boj dopolnjujejo in podpirajo, in sicer: s polnim delovnim časom.
Cork economy has been generated, and 1 131 full-time equivalent jobs supported. The brand has also been instrumental in the WCLCS’s endeavours to stimulate the technology sector investment through the development of the West Cork Business and Technology Park in Clonakilty, which now accounts for 820 new jobs in information technology and in the services sector.
V okviru prizadevanj WCLCS je blagovna znamka spodbudila naložbe v tehnološki sektor z razvojem poslovnega in tehnološkega parka West Cork v Clonakiltyju (West Cork Business and Technology Park in Clonakilty), kjer je bilo do danes ustvarjenih 820 novih delovnih mest v informacijski tehnologiji in storitvenem sektorju.
The success of this project and the strategic approach of the WCLCS clearly demonstrates the view that the region’s distinctive character and strong regional profile, as well as its prime natural and cultural resources, can be used to signi -cant e ect in broadening the economic base and in achieving competitive advantage for the region.
Uspeh tega projekta in strateški pristop WCLCS jasno kaže stališče, da se lahko izvirna narava regije, njena močna podoba ter prvinski naravni in kulturni viri upora-bijo za uveljavljanje širitve gospodarske podlage pri doseganju konkurenčne prednosti regije. To je bilo izvedeno v skladu z jasnimi cilji blagovne znamke, da bi:
®develop high-quality goods and services, using local natural resources, to satisfy specific market needs;®integrate the development and marketing of complementary economic sectors; ®achieve greater degrees of collective action by the public and private sectors in local development;
®nadaljnji razvoj in trženje regionalne blagovne znamke West Cork, ®krepitev naravnega, stavbnega in kulturnega okolja regije West Cork ter®razvoj in uporabo novih tehnologij v West Corku. Medsebojna odvisnost treh elementov je prikazana v spod-njem diagramu.
®further development and marketing of the west Cork regional brand; ®enhancement of the natural, built and cultural environment of west Cork; ®development and application of new technologies in west Cork. The interrelationships of these three elements are denoted in the following diagram.
®razvili visokokakovostne izdelke in storitve, uporabili lokalne naravne vire, izpolnili posebne potrebe trga,®vključili razvoj in trženje dopolnilnih gospodarskih sek-torjev,®dosegli višje stopnje kolektivne dejavnosti v javnem in zasebnem sektorju pri lokalnem razvoju ter
Capital Investment
Naložba kapitala
Cultural
Grajeno
New Business Models
Novi poslovni modeli
Technical
Strokovno
Branding with success
Uspešno trženje blagovne znamke
Expression, impression and profession
Zbirke portretov Expression, Impression in Profession
In recognition of Cork’s designation as European Capital of Culture 2005, the WCLCS commissioned the renowned local photographer John Minihan to capture portraits of acclaimed local food producers.
Ob imenovanju Corka za Evropsko kulturno prestolnico leta 2005 je WCLCS uglednemu lokalnemu fotografu Johnu
Underpinning the successful enterprise development by the Fuchsia brand initiative is the clear expression of its explicit brand values, as represented by its local cultural, heritage and environmental resources.
Podpiranje uspešnega razvoja podjetij s pobudo blagovne znamke Fuchsia je jasen izraz njenih izrecnih vrednot, kot jih predstavljajo njeni lokalni kulturni in okoljski viri ter dediščina.
This can be best understood by looking at some project examples which have been helped by Leader+ funding, and which all reflect key assets related to environment and heritage which themselves are fundamental to the west Cork brand.
To lahko najlažje razumemo ob nekaj primerih, ki so se financirali iz pobude Leader+ in vsi izražajo ključne dejavnike, povezane z okoljem in dediščino, ki so temeljni za blagovno znamko West Cork.
area, and to apply criteria in order to attribute relative values to the dierent heritage elements identied.
merila za prisojanje relativne vrednosti različnim opredelje-nim elementom dediščine.
They should also be able to identify appropriate and feasible heritagerelated projects, and to draw up plans for the successful realisation of proposed projects.
Morali bi tudi biti sposobni opre-deliti ustrezne in izvedljive projekte, povezane z dediščino, ter sestaviti načrte za uspešno izvedbo predlaganih projektov.
The course culminates in an integrated heritage management, where each participant practically applies the material taught in the previous classes.
Vrhunec tečaja je celostno upravljanje dediščine, pri katerem vsak udeleženec v praksi uporabi gradivo, o katerem je bil poučen na prejšnjih urah.