natgillin/translations-raw huggingface dataset:
28Those measures were held to be unfavourable to foreign economic operators because they deprived them of a means which would have permitted them to compete more
27 Ti ukrepi so bili obravnavani kot neugodni za tuje gospodarske subjekte, ker jim odvzemajo sredstvo, ki bi jim omogočalo, da učinkoviteje konkurirajo
26 — Ibidem (paragraph 12).27 — Idem.
25 – Ibidem (točka 12).26 – Idem.
29 — CaixaBank France (paragraph 13) and Cipolla and Others (paragraph 59).
28 – V točki 13 navedena sodba CaixaBank France in v točki 59 navedena sodba Cipolla in drugi.
In its judgment in CaixaBank France, the Court pointed out, where credit institutions which are subsidiaries of foreign companies seek to enter the market of a Member State, competing by means of the rate of remuneration paid on sight accounts constitutes one of the most effective methods to that end, so that access to the market by those establishments is made more difficult by the prohibition in question (paragraph 14).
Tako je v zgoraj navedeni sodbi CaixaBank France Sodi�če poudarilo, da za kreditne institucije, ki so podružnice tuje družbe, ob prodoru na trg države članice konkuriranje s stopnjo obrestne mere za vloge na vpogled ena izmed najučinkovitej�ih metod za dosego tega cilja, tako da je dostop do trga s sporno prepovedjo za te institucije dodatno otežen (točka 14).
Similarly, in Cipolla and Others, it held that an absolute prohibition of derogation from the minimum scale deprived lawyers established in a Member State other than the Italian Republic of the possibility, by requesting fees lower than those set by that scale, of competing more effectively with lawyers established on a stable basis in the Member State concerned and who therefore have greater opportunities for winning clients than lawyers established abroad (paragraph 59).
Prav tako je v zgoraj navedeni sodbi Cipolla in drugi ugotovilo, da absolutna prepoved odstopanja od najnižje tarife odvetnikom iz držav članic, ki nimajo sedeža v Italijanski republiki, odvzema možnost, da bi s tem, da bi zahtevali nagrade, ki so nižje od nagrad določenih s to tarifo, učinkoviteje konkurirali odvetnikom s sedežem v zadevni državi članici, ki imajo zaradi tega pri pridobivanju strank več možnosti kot odvetniki s sedežem v tujini (točka 59).
28 — Joined Cases C-94/04 and C-202/04 Cipolla and Others [2006] ECR I-11421, paragraphs 58 and 59.
27 – Sodba z dne 5. decembra 2006 v združenih zadevah Cipolla in drugi (C-94/04 in C-202/04, ZOdl., str. I-11421, točki 58 in 59).
CORPORACIÓN DERMOESTÉTICA view, that analysis must be applicable to the right to advertise.
CORPORACIÓN DERMOESTÉTICA gostiteljice. Menim, da je treba to razmi�ljanje prenesti na pravico ogla�evanja.
The importance of advertising in order to gain access to a market has already been highlighted by the Court in the area of free movement of goods.
Sodi�če je že poudarilo pomen ogla�evanja za dostop do trga na področju prostega pretoka blaga.
In that area, the national provisions governing advertising have been analysed as selling arrangements in accordance with the rule laid down in Keck and Mithouard, 30with the effect that they do not constitute restrictions within the meaning of Article 28 EC, so long as those provisions apply to all relevant traders operating within the national territory and so long as they affect in the same manner, in law and in fact, the marketing of domestic products and of those from other Member States. 31
Na tem področju je treba nacionalne določbe, ki urejajo ogla�evanje, razumeti kot načine prodaje v smislu sodne prakse od sodbe Keck in Mithouard 29dalje, tako da ne pomenijo ovir v smislu člena 28 ES, če se ne nana�ajo na vse zadevne gospodarske subjekte, ki opravljajo svojo dejavnost na nacionalnem ozemlju in če na enak način pravno in dejansko vplivajo na trženje domačih proizvodov in proizvodov iz drugih držav članic. 30
The Court based that analysis on the consideration that, in the case of products like alcoholic beverages, the consumption of which is linked to traditional social practices and to local habits and customs, a prohibition of all advertising directed at consumers in the form of advertisements in the press, on the radio and on television, the direct mailing of unsolicited material or the placing of posters on the public highway is liable to impede access to the market by products from other Member States more than it impedes access by domestic products, with which consumers are instantly more familiar. 34
Sodi�če je to analizo oprlo na ugotovitev, da pri proizvodih, kot so alkoholne pijače, katerih poraba je povezana s tradicionalno družbeno prakso ter lokalnimi navadami in običaji, prepoved slehernega ogla�evanja, naslovljenega na potro�nike, prek tiskanih, radijskih in televizijskih oglasov, z neposrednim po�iljanjem nezaželenega materiala ali s plakatiranjem na javnih mestih, omejuje dostop na trg proizvodom iz drugih držav članic in ne nacionalnim proizvodom, ki jih potro�nik nehote bolje pozna. 33
However, in its judgment in De Agostini and TV-Shop, 32the Court considered that
Tako je v sodbi De Agostini in TV-Shop 31Sodi�če menilo, da ni mogoče izključiti, da je imela popolna prepoved oblike ogla�evanja proizvoda v državi članici, v kateri se zakonito prodaja, večje učinke na proizvode iz drugih držav članic.
In its judgment in Douwe Egberts, 35the Court reached the same conclusion it cannot be excluded that an outright ban, applying in one Member State, of a type of promotion for a product which is lawfully sold there might have a greater impact on products from other Member States.
V sodbi Douwe Egberts 34je Sodi�če ugotovilo enako kot v zgoraj navedeni sodbi Gourmet International Products, in sicer
30 — Joined Cases C-267/91 and C-268/91 [1993] ECR I-6097.31 — Leclerc-Siplec (paragraphs 21 to 23).
32 – V točki 25 navedena sodba Gourmet International Products.33 – Ibidem (točka 21).
32 — Joined Cases C-34/95 to C-36/95 [1997] ECR I-3843, paragraph 42.
31 – Sodba z dne 9. julija 1997 (od C-34/95 do C-36/95, Recueil, str. I-3843, točka 42).
33 — Gourmet International Products (paragraph 25).34 — Ibidem (paragraph 21).35 — Case C-239/02 [2004] ECR I-7007, paragraph 53.
34 – Sodba z dne 15. julija 2004 (C-239/02, ZOdl., str. I-7007, točka 53).
37 relation to national legislation prohibiting references in advertisements for foodstuffs to slimming and to medical recommendations, attest ations, declarations or statements of approval.
36 glede nacionalnega zakona, ki pri ogla�evanju živil prepoveduje omenjanje huj�anja in zdravni�kih priporočil, potrdil, izjav in mnenj ali celo izjav o učinkovitosti proizvoda.
National legislation which limits in a significant way the advertising of a product is therefore such as to prevent that product gaining access to the market.
Nacionalna zakonodaja, ki občutno omejuje ogla�evanje proizvoda, je torej taka, da omejuje dostop tega proizvoda na trg.
I believe that that analysis may be applied to services.
To razmi�ljanje se po mojem mnenju lahko prenese na storitve.
As Advocate General Jacobs pointed out in his Opinion in the case which gave rise to the judgment in Leclerc-Siplec, measures that prohibit or severely restrict advertising tend inevitably to protect domestic manufacturers already established and to make the entry into the market of foreign undertakings more difficult.
Kot je navedel generalni pravobranilec Jacobs v sklepnih predlogih v zadevi, ki je privedla do zgoraj navedene sodbe Leclerc-Siplec, ukrepi, ki prepovedujejo ali močno omejujejo ogla�evanje, neizogibno vodijo do tega, da �čitijo domače proizvajalce, ki že imajo tam sedež, in otežujejo tujim podjetjem prihod na trg.
Freedom to advertise thus appears to be an essential corollary to the fundamental freedoms laid down in the Treaty. 38
Svoboda ogla�evanja se izkaže za posledico svobode prostega pretoka, določene s Pogodbo. 37
Indeed, advertising is an essential instrument enabling economic operators to inform consumers of their existence and their activities.
Ogla�evanje se namreč izkaže za bistven instrument, ki gospodarskim subjektom omogoča, da obve�čajo potro�nike o svojem obstoju in svojih dejavnostih.
It thus plays a decisive role in enabling a company to establish itself in a new Member State and develop its business there.
Tako igra odločilno vlogo pri možnosti družbe, da se uveljavi v novi državi članici in da tam razvije svoje dejavnosti.
Advertising is also the means by which economic operators seek to persuade consumers to purchase their services rather than those of their competitors.
Ogla�evanje je tudi sredstvo, s katerim sku�ajo gospodarski subjekti prepričati potro�nike, naj raje kupijo njihove storitve kot pa storitve njihovih konkurentov.
It thus enables consumers to break with their habits and, consequently, promotes competition.
S tem potro�nikom omogoča, da prekinejo svoje navade, in zato spodbuja konkurenco.
The purpose of this analysis is not to demonstrate that any prohibition or severe restriction of advertising will necessarily be contrary to Community law.
Namen te analize ni pokazati, da bi bila vsaka občutna prepoved ali omejitev ogla�evanja nujno v nasprotju s pravom Skupnosti.
The freedoms of movement may be restricted by the Member States.
Prosti pretok je lahko predmet omejitev države članice.
However, such restrictions must be justified on legitimate grounds, such as public order, public safety, public health or an overriding requirement of general interest.
Vendar morajo biti te omejitve utemeljene z legitimnim razlogom, kot je varstvo javnega reda, javne varnosti ali javnega zdravja, ali pa z nujnimi razlogi v splo�nem interesu.
It is simply an acceptance of the fact that, having regard to the importance of
Gre preprosto za to, da se sprejme, da pomenita prepoved ogla�evanja ali močna
The importance of advertising for the professions was also highlighted by the Commission in its Report on Competition in Professional Services.
Ta pomen ogla�evanja za samostojne poklice je dokazala tudi Komisija s poročilom o konkurenci v sektorju samostojnih poklicev 35.
36 According to that report, advertising, and in particular compar-
V skladu s tem poročilom je lahko ogla�evanje, predvsem primerjalno ogla�e-
CORPORACIÓN DERMOESTÉTICA secondary legislation governing advertising in general 39or advertising of specific prod- ucts, such as tobacco or medicinal products.
CORPORACIÓN DERMOESTÉTICA splo�no 38ali ogla�evanje določenih proizvodov, kot so tobak ali zdravila.
advertising in establishing the common market, a prohibition of advertising or a very severe restriction in that field, constitutes, in principle, a restriction on the freedoms of movement guaranteed by the Treaty and can be compatible with Community law only if it is justified.
omejitev na tem področju glede na pomen, ki ga ima ogla�evanje za uresničevanje skupnega trga, načelno omejitev prostega pretoka, zagotovljenega s Pogodbo, in sta lahko združljivi s pravom Skupnosti samo, če sta utemeljeni.
The prohibition of advertising on national television networks laid down in the 1992 Law thus deprives a company such as Dermoestética of the opportunity of using a particularly effective means of communication for informing the general Italian public about the medical and surgical treatments of a cosmetic nature offered in its many branches in Italy.
Prepoved ogla�evanja na postajah nacionalne televizije, določena z zakonom iz leta 1992, odvzema torej družbi, kot je Dermoestética, možnost, da uporabi �e posebej učinkovito sredstvo obve�čanja za seznanitev vse italijanske javnosti z zdravljenjem in kirur�kimi posegi na področju lepotnih posegov, ki jih ponujajo �tevilne podružnice v Italiji.
In my opinion, therefore, that prohibition is a restriction on freedom of establishment.
Ta prepoved torej po mojem mnenju pomeni omejitev svobode ustanavljanja.
In the main proceedings, a company like Dermoestética, which pursues its activities in the field of beauty treatment and has treatment centres in a number of Italian cities, needs to build up a client-base and, in order to do so, to become known to the general public.
V postopku v glavni stvari družba, kot je Dermoestética, ki opravlja svoje storitve na področju lepotnih posegov in ki je odprla centre za nego v več mestih v Italiji, mora pritegniti stranke, zato da jo �ir�a javnost spozna.
I consider that that analysis is supported by the fact that the effects of that prohibition on an undertaking with a registered office in another Member State are not compensated for or even attenuated by the possibility, provided for in the 1992 Law, of advertising such services on local television networks in Italy or through other means of communication.
Ta analiza se sme potrditi s tem, da možnost ogla�evanja v Italiji na postajah lokalne televizije ali z drugimi sredstvi obve�čanja, ki jo predvideva zakon iz leta 1992, niti ne izravna niti ne zmanj�a učinkov navedene prepovedi za podjetje, ki ima sedež v drugi državi članici.
39 — Council Directive 84/450/EEC of 10 September 1984 relating to the approximation of the laws, regulations and administrative provisions of the Member States concerning misleading advertising (OJ 1984 L 250, p. 17).
38 – Direktiva Sveta 84/450/EGS z dne 10. septembra 1984 o približevanju zakonov in drugih predpisov držav članic o zavajajočem ogla�evanju (UL L 250, str. 17).
That measure was amended by Directive 97/55/EC of the European Parliament and of the Council of 6 October 1997 (OJ 1997 L 290, p.
Ta akt je bil spremenjen z Direktivo 97/55/ES Evropskega parlamenta in Sveta z dne 6. oktobra 1997 (UL L 290, str.
Directive 84/450, as amended, was repealed and replaced by Directive 2006/114/EC of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising (OJ 2006 L 376, p. 21).
Direktivo 84/450, kot je bila spremenjena, je razveljavila in nadomestila Direktiva 2006/114/ES Evropskega parlamenta in Sveta z dne 12. decembra 2006 o zava -jajočem in primerjalnem ogla�evanju (UL L 376, str. 21).
In addition, television is a means of information which reaches a very wide audience.
Poleg tega je televizija sredstvo obve�čanja, ki doseže �ir�o javnost.
It allows an undertaking to make all its products and services known throughout the territory of a Member State in a very effect- ive way.
Podjetju omogoča, da zelo učinkovito seznani javnost s svojimi proizvodi in storitvami na celotnem ozemlju države članice.
Moreover, the success of that form of communication for professionals has led the Community legislature to lay down, in Directive 89/552, minimum rules and standards with which television advertisements must comply in order to protect consumers against excesses in that domain, in addition to the obligations laid down in other
Uspeh tega sredstva komunikacije pri strokovnjakih je poleg tega vodil zakonodajalca Skupnosti, da določi v Direktivi 89/552 minimalne norme in merila, ki jih je treba spo�tovati v okviru televizijskega ogla�evanja, da bi se varovalo potro�nike pred njihovo čezmernostjo, ter obveznosti, določene v drugih besedilih sekundarnega prava, ki ureja ogla�evanje na
That possibility is subject to two conditions, which undeniably limit its scope for a foreign undertaking wishing to establish itself in Italy.
Ta možnost je namreč odvisna od dveh pogojev, ki nesporno omejujeta njen pomen za tuje podjetje, ki se želi uveljaviti v Italiji.
The first of those conditions is the need to obtain authorisation from the competent local administrative authority.
Prvi pogoj je pridobitev dovoljenja pristojnega lokalnega upravnega organa.
effect, in that the limitation on advertising reduces the undertaking’s income, which, itself, determines the amount of the expenditure which may be devoted to advertising.
rezultate podjetja, ki sami pogojujejo znesek izdatkov, ki se lahko nameni za ogla�evanje.
In addition, the lack of precision in the concept of declared income constitutes an additional difficulty for a foreign undertaking.
Poleg tega nenatančnost pojma izkazanih dohodkov predstavlja dodatno težavo za tuje podjetje.
Finally, the main proceedings show that Dermoestética did not regard the possibility provided for in the 1992 Law of broadcasting advertisements on local television networks or through other means of communication, under the two conditions laid down in Art -icles 5 and 9a of that law, as a satisfactory solution to their being unable to advertise on national television networks.
Končno spor o postopku v glavni stvari dokazuje, da družba Dermoestética možnosti ogla�evanja na postajah lokalne televizije in z drugimi sredstvi obve�čanja, predvidene z zakonom iz leta 1992, ob upo�tevanju dveh pogojev iz členov 5 in 9a tega zakona, ni obravnavala kot zadovoljive re�itve, ki bi lahko nadomestila nezmožnost ogla�evanja na postajah nacionalne televizije.
The broadcasting of an advertisement throughout the Italian Republic by means of local television networks would therefore require a company such as Dermoestética to obtain as many authorisations as there are competent regional authorities, which is obviously more complicated and burdensome.
Predvajanje reklamnega oglasa na celotnem ozemlju Italijanske republike prek postaje lokalne televizije zavezuje torej družbo, kot je Dermoestética, da vloži toliko pro�enj, kolikor je pristojnih pokrajinskih organov, kar je očitno zelo zapleteno in zelo drago.
In addition, on the basis of the information supplied by the referring court, the Italian legislation does not lay down the conditions for obtaining the authorisation, with the result that those conditions may vary from one region to another and an economic operator such as Dermoestética cannot easily be familiar with them in advance.
Glede na podatke, ki jih je posredovalo predložitveno sodi�če, italijanska zakonodaja ne določa pogojev, ki jih je treba izpolniti za pridobitev tega dovoljenja, tako da se lahko ti pogoji razlikujejo od ene pokrajine do druge, in ki jih gospodarski subjekt, kot je družba Dermoestética, ne more zlahka poznati vnaprej.
In so far it as prohibits all broadcasting of advertisements on national television networks for medical and surgical treatments of a cosmetic nature carried out in private health care establishments, the 1992 Law therefore constitutes a restriction on freedom of establishment.
Zakon iz leta 1992 v delu, v katerem prepoveduje vsakr�no televizijsko ogla�evanje zdravljenja in kirur�kih posegov na področju lepotnih posegov, ki jih opravljajo v zasebnih zdravstvenih ustanovah, na postajah nacionalne televizije, pomeni torej omejitev svobode ustanavljanja.
The second condition is that the expenditure incurred in such advertising must not exceed 5% of declared income for the preceding year.
Drugi pogoj je, da izdatek za to ogla�evanje ne presega 5 % dohodkov, izkazanih v prej�njem letu.
Moreover, those provisions may also be analysed as a restriction on freedom to provide crossborder services within the meaning of Article 49 EC.
Poleg tega se lahko te določbe obravnavajo tudi kot omejitev svobodnega opravljanja čezmejnih storitev v smislu člena 49 ES.
As the Commission has pointed out, that condition also constitutes a barrier to companies established in other Member States establishing themselves in Italy because, first, its limits their freedom to incur expenditure which they consider necessary to make themselves known in the most appropriate way.
Kot je poudarila Komisija, ta pogoj pomeni tudi oviro za prodor družb, s sedežem v drugi državi članici, v Italijo, saj, prvič, omejuje njihove izdatke, za katere menijo, da so potrebni za to, da se javnost seznani z njimi na najbolj primeren način.
Secondly, by fixing the limit at a percentage of income for the previous year, the legislation at issue produces a ‘knock on’
Drugič, zadevna zakonodaja z določitvijo te meje na določen odstotek rezultatov prej�njega leta ustvari učinke „kaskade“ v tem smislu, da omejitev ogla�evanja zmanj�uje
By preventing Advertising Media and the national television networks from advertising
Zakon iz leta 1992 v delu, v katerem prepoveduje družbi Advertising Media ter
Dermoestética’s branches in Italy, the 1992 Law prevents the latter from taking advantage of those services.
CORPORACIÓN DERMOESTÉTICA postajo italijanske nacionalne televizije, da ogla�ujejo za podružnice družbe Dermoestética v Italiji, tej preprečuje, da bi imela korist od teh storitev.
Such a ban on advertising, even though it is applied without distinction to private medical establishments owned by Italian companies and those of companies whose registered office is in another Member State, thus has an effect on the crossborder supply of television advertising. 40
Taka prepoved ogla�evanja omejuje torej čezmejno ponudbo televizijskega ogla�evanja tudi, če brez razlikovanja velja tudi za zasebne zdravstvene ustanove italijanskih družb in za enake ustanove družb, ki imajo svoj sedež v drugih državah članicah. 39
It is true that the protection of public health is one the reasons which may, pursuant to Articles 46 EC and 55 EC, justify a restriction on freedom of establishment and freedom to provide services.
Gotovo je varstvo javnega zdravja eden izmed razlogov, ki v skladu s členoma 46 ES in 55 ES lahko utemeljijo omejitev svobode ustanavljanja in svobodnega opravljanja storitev.
The Court has held that the health and life of humans rank foremost among the interests protected by the provisions of the Treaty laying down permissible derogations from the prohib -ition of restrictions on the freedoms of movement.
Sodi�če je v zvezi s tem razsodilo, da zdravje in življenje ljudi zaseda prvo mesto med interesi, varovanimi z določbami Pogodbe, ki določajo mogoča odstopanja od prepovedi omejitev pravic do prostega pretoka.
41The protection of public health is also one of the overriding requirements of general interest which can justify restrictions on the exercise of the freedoms of movement guaranteed by the Treaty.
40 Varovanje javnega zdravja se prav tako nahaja med nujnimi razlogi v splo�nem interesu, ki lahko utemeljijo omejitve izvr�evanja svobod prostega pretoka, zagotovljenih s Pogodbo.
Lack of justification
Neobstoj utemeljitve
In addition, since there are no common or harmonised rules at Community level governing the advertising of medical and surgical treatments of a cosmetic nature, it is for each Member State to decide on the degree of protection it intends to afford to public health in that field and on the way on which that level of protection is to be achieved. 42
Poleg tega kolikor ogla�evanje v zvezi z zdravljenjem in kirur�kimi posegi na področju lepotnih posegov ni predmet skupnih pravil ali usklajevanja na ravni Skupnosti, mora vsaka država članica določiti raven, na kateri želi zagotoviti varovanje javnega zdravja na tem področju, in način, kako naj bi se ta raven dosegla. 41
The Italian Government puts forward no ground capable of justifying the restrictions in the provisions of the 1992 Law that have been considered.
Italijanska vlada ne navaja nobenega razloga, ki bi lahko utemeljil omejitve, ki jih vsebujejo preučevane določbe zakona iz leta 1992.
On the contrary, it implicitly admits that the restrictions are indeed incompatible with Community law, inasmuch as it states that the provisions at issue were repealed by Decree-Law No 223/2006, which was adopted, according to Article 2 thereof, in accordance with the principle of free competition so as to guarantee consumers a proper choice by enabling them to compare services offered on the market.
Nasprotno, implicitno priznava, da so te omejitve nezdružljive s pravom Skupnosti, saj trdi, da so bile sporne določbe razveljavljene z uredbo-zakonom �t. 223/2006, ki je bila sprejeta glede na njen člen 2 v skladu z načelom svobodne konkurence z namenom uporabnikom zagotoviti možnost dejanske izbire prek primerjave storitev, ponujenih na trgu.
Advertising Media States that the restrictions at issue are justified by overriding requirements of general interest, such as the protection of public health.
Družba Advertising Media navaja, da so sporne omejitve utemeljene z nujnimi razlogi v splo�nem interesu, kot je varstvo javnega zdravja.