natgillin/translations-raw huggingface dataset:
ob upoštevanju analitskega poročila z naslovom Odnos podjetij do čezmejnega trgovanja in varstva potrošnikov, ki ga je Komisija objavila marca 2010 (Flash Eurobarometer, 282),
having regard to the analytical report entitled ‘Attitudes towards cross-border sales and consumer protection’, published by the Commission in March 2010 (Flash Eurobarometer 282),
ob upoštevanju evropskega pristopa k medijski pismenosti v digitalnem okolju ( KOM(2007)0833 ),
having regard to the European approach to media literacy in the digital environment ( COM(2007)0833 ),
ob upoštevanju smernic Komisije o izvrševanju direktive o nepoštenih poslovnih praksah ( SEC(2009)1666 ),
having regard to the Commission guidelines on the application of the Unfair Commercial Practices Directive ( SEC(2009)1666 ),
ob upoštevanju mnenja 2/2010 o spletnem vedenjskem oglaševanju, ki ga je 22. junija 2010 sprejela delovna skupina za varstvo podatkov iz člena 29,
having regard to Opinion 2/2010 on online behavioural advertising, adopted by the Article 29 Data Protection Working Party on 22 June 2010,
ob upoštevanju mnenja 5/2009 o socialnem mreženju na spletu, ki ga je 12. junija 2009 sprejela delovna skupina za varstvo podatkov iz člena 29,
having regard to Opinion 5/2009 on online social networking, adopted by the Article 29 Data Protection Working Party on 12 June 2009,
ob upoštevanju poročila Odbora za notranji trg in zaščito potrošnikov ter mnenja Odbora za pravice žensk in enakost spolov ( A7-0338/2010 ),
having regard to the report of the Committee on the Internal Market and Consumer Protection and the opinion of the Committee on Women's Rights and Gender Equality ( A7-0338/2010 ),
ker oglaševanje spodbuja konkurenco in konkurenčnost, lahko zmanjša zlorabe prevladujočega položaja ter spodbuja inovativnost na notranjem trgu, s tem pa tudi nudi koristi potrošnikom, zlasti z vidika raznolikosti izbire, znižanja cen in obveščanja o novih izdelkih,
whereas advertising fosters competition and competitiveness, is likely to limit abuses of dominant positions and encourages innovation in the internal market, and consequently benefits consumers, particularly by increasing the range of choice, lowering prices and providing information on new products,
ker je za dinamično in konkurenčno medijsko okolje oglaševanje pomemben in pogosto ključen finančni vir ter aktivno prispeva k raznolikemu in neodvisnemu tisku v Evropi,
whereas advertising constitutes an important and often crucial source of funding for a dynamic and competitive media landscape and actively contributes to a diverse and independent press in Europe,
ker pa lahko nekatere oblike oglaševanja slabo vplivajo na notranji trg in potrošnike (nepoštena praksa, vdiranje v javni/zasebni prostor, izbiranje ciljnih skupin oseb, ovire pri dostopu in izkrivljanje notranjega trga),
whereas some advertising practices may nevertheless have a negative impact on the internal market and on consumers (owing to unfair practices, intrusion into public spaces and the private arena, targeting of individuals, entry barriers and distortion of the internal market),
ker se je treba na področju oglaševanja še vedno boriti proti nepošteni poslovni praksi, saj je iz posebne izdaje Eurobarometra 29 jasno razvidno, da je pogosta,
whereas it is still necessary to combat unfair commercial practices in the advertising field, as Special Eurobarometer 29 makes it clear that they are still common,
ker razvoj sredstev komunikacije pomembno vpliva na oglaševanje, zlasti razvoj interneta, socialnih omrežij, forumov, spletnih dnevnikov, čedalje večja mobilnost uporabnikov in razmah digitalnih izdelkov,
bearing in mind the significant impact on advertising of the development of communications media, particularly through development of the internet, social networks, forums and blogs, the rising mobility of users and the rapid growth of digital products,
ker so potrošniki do neke mere naveličani množičnega širjenja oglaševalskih sporočil, je prisotna skušnjava, da se uporabijo nove oblike komuniciranja za pošiljanje sporočil v komercialne namene, čeprav kot takšna niso jasno opredeljena, zato lahko zavajajo potrošnike,
whereas in view of a degree of consumer fatigue at the proliferation of advertising messages there is a temptation today to use the new communications technologies to disseminate commercial messages even when they are not clearly designated as such and are thus likely to mislead consumers,
ker se z razvojem novih oblik oglaševanja prek spleta in mobilnih aparatov pojavlja problematika, na katero moramo biti pozorni, da bi zagotovili visoko raven varstva uporabnikov,
whereas the development of new advertising practices online and via mobile devices is generating a range of problems that need dealing with in order to safeguard a high level of protection for users,
ker ima spletno oglaševanje pomembno ekonomsko vlogo, zlasti s financiranjem brezplačnih storitev, in je eksponentno naraslo,
whereas online advertising plays an important economic role, particularly by financing free services, and whereas it has grown exponentially,
ker ciljano oglaševanje (kontekstualno, na podlagi analize osebnega profila, vedenjsko), ki se prilagaja interesom internetnih uporabnikov, močno ogroža varovanje zasebnosti, kadar temelji na sledenju posameznikov (s pomočjo piškotkov, ustvarjanjem profilov, na podlagi geolociranja) in zanj potrošnik ni predhodno prostovoljno in izrecno podal svojega soglasja,
bearing in mind that the development of targeted (contextual, personalised and behavioural) advertising, supposedly tailored to internet users' interests, constitutes a serious attack on the protection of privacy when it involves tracking individuals (through cookies, profiling and geolocation) and has not first been freely and explicitly consented to by the consumer,
ker oglaševanje na podlagi specifičnih osebnih profilov ne sme privesti do vsiljivega oglaševanja, ki krši zakonodajo o varstvu osebnih podatkov in zasebnosti,
whereas the personalisation of advertising messages must not lead to the development of intrusive advertising infringing legislation on the protection of personal data and privacy,
priznava, da še vedno ni informacij o natančnih družbeno-psiholoških učinkih novih, prodornejših in bolj razširjenih oblik oglaševanja, zlasti na položaj tistih, ki si ne morejo privoščiti dobrin in storitev, ki so predmet teh oglaševanj,
recognising that there is still a lack of information on the precise socio-psychological effects of new, more pervasive and more widespread forms of advertising, particularly in respect of the position of those who cannot afford to buy the goods and services promoted by these advertisements,
ker je zaradi posebnosti nekaterih proizvodov, kot so tobak, alkohol, zdravila in spletne stave, potrebna ustrezna pravna ureditev spletnega oglaševanja, namenjena preprečevanju zlorab, odvisnosti in ponarejanja,
whereas the specific nature of certain products – such as tobacco, alcohol, medicines and online gambling – calls for proper regulation of internet advertising with a view to avoiding abuses, dependence and counterfeiting,
ker oglaševanje lahko deluje kot pobudnik v boju proti stereotipom in predsodkom, ki temeljijo na rasizmu, seksizmu in ksenofobiji,
bearing in mind that advertising can act as a powerful catalyst in combating stereotypes and prejudices based on racism, sexism and xenophobia,
ker oglaševanje pogosto prenaša pristranska in/ali poniževalna sporočila, ki ohranjajo stereotipne predsodke o spolih in s tem ogroža strategije za enakost spolov, katerih namen je odprava neenakosti,
bearing in mind that advertising often transmits biased and/or derogatory messages which perpetuate stereotyped prejudices regarding gender, thereby undermining equality strategies aimed at eradicating inequalities,
meni, da direktiva o nepoštenih poslovnih praksah podjetij zagotavlja ustrezen pravni okvir za boj proti zavajajočemu in agresivnemu oglaševanju v odnosih med podjetji in potrošniki; priznava, da še ni mogoče opraviti izčrpne ocene, vendar so že vidne nekatere težave pri izvajanju in razlagi te direktive (predvsem pri novih, prodornejših oblikah oglaševanja), kot so pokazale sodbe Sodišča, ki je razsodilo, da obstoječi nacionalni ukrepi presegajo določbe direktive o nepoštenih poslovnih praksah podjetij, kar lahko postavi pod vprašaj učinkovitost te direktive;
Maintains that the Unfair Commercial Practices Directive provides an essential legal framework for combating misleading and aggressive advertising, in relations between companies and consumers; recognises that although it is not yet possible to undertake a comprehensive evaluation, several difficulties with implementation and interpretation are already apparent (especially regarding the new, more pervasive forms of advertising), as demonstrated by European Court of Justice judgements ruling against existing national measures for going beyond the provisions of the Unfair Commercial Practices Directive, which may call into question the efficacy of the Directive;
poudarja, da zaradi različne razlage in izvajanja te direktive na nacionalni ravni ni bilo doseženo načrtovano usklajevanje, posledica tega pa je pravna negotovost in ogrožanje čezmejnega trgovanja na notranjem trgu;
Emphasises that differences in its interpretation and implementation at national level have precluded the desired level of harmonisation, creating legal uncertainty and undermining cross-border trade in the single market;
poziva Komisijo, naj zelo redno posodablja, pojasni in okrepi svoje smernice o izvajanju omenjene direktive in poskrbi za prevod v uradne jezike Evropske unije, države članice pa, naj jih čim dosledneje upoštevajo;
Calls on the Commission to update, clarify and strengthen its guidelines on the implementation of the Unfair Commercial Practices Directive on a very regular basis and ensure that they are translated into the EU's official languages, and calls on the Member States to take those guidelines into account as far as possible;
pozdravlja namen Komisije, da novembra 2010 dokonča in objavi bazo podatkov o nacionalnih ukrepih, sprejetih v sklopu prenosa direktive o nepoštenih poslovnih praksah podjetij, zadevne sodne prakse in drugih s tem povezanih dokumentov;
Welcomes the Commission's intention of finalising and publishing in November 2010 a database of national measures adopted to transpose the Unfair Commercial Practices Directive, the applicable case law and other relevant documents;
poudarja, da je področje uporabe direktive o nepoštenih poslovnih praksah omejeno na odnose med podjetji in potrošniki, direktiva o zavajajočem in primerjalnem oglaševanju pa obravnava odnose med podjetji; poudarja, da določeni subjekti, na primer nevladne organizacije ali interesne skupine, niso zajeti v področju uporabe direktive o nepoštenih poslovnih praksah podjetij niti v direktive o zavajajočem in primerjalnem oglaševanju; zato poziva Komisijo, naj izvede ločeno analizo o vplivu zavajajočih oblik oglaševanja, pri čemer naj se osredotoči na kategorije, ki očitno niso urejene z nobeno od teh direktiv; poziva države članice, naj izboljšajo medsebojno usklajevanje in zagotovijo ustrezne rešitve za kategorije, ki so predmet čezmejnih zavajajočih oblik oglaševanja znotraj EU;
Recalls that the scope of the Unfair Commercial Practices Directive is limited to business-to-consumer relations while the Misleading and Comparative Advertising Directive deals with business-to-business relations; underlines that certain entities do not fall within the scope either of the Unfair Commercial Practices Directive or of the Misleading and Comparative Advertising Directive, such as NGOs or interest groups; therefore calls on the Commission to conduct a separate analysis of the impact of misleading advertising practices targeting those categories apparently not covered by either Directive; calls on the Member States to improve coordination between themselves and to provide adequate solutions for those categories that have been subjected to intra-EU cross-border misleading advertising practices;
pozdravlja usklajene kontrolne ukrepe, ki so jih izvedle države članice (t. i. „sweep“ – pometanje), ter poziva k ponovitvi in razširitvi področja uporabe tovrstnih ukrepov; poziva Komisijo, naj Parlamentu poroča o rezultatih omenjenih ukrepov in po potrebi pripravi nadaljnje korake za izboljšanje notranjega trga za potrošnike;
Welcomes the joint investigations undertaken by the Member States (‘EU sweeps’); calls for further such investigations, the scope of which should be broadened; calls on the Commission to report to Parliament results of the sweeps and prepare, if necessary, further steps to improve the internal market for consumers;
poziva države članice, naj svojim pristojnim organom v ta namen zagotovijo potrebna finančna, kadrovska in tehnološka sredstva in vire za njihovo učinkovitost; poziva Komisijo, naj na podlagi izkušenj z mrežo za sodelovanje na področju varstva potrošnikov še naprej lajša sodelovanje med nacionalnimi organi in izboljšuje učinkovitost njihovih kontrol;
Calls on the Member States to provide the competent national authorities with the necessary financial, human and technological means and resources for their effective action; urges the Commission, on the basis of the Consumer Protection Cooperation network experience, to further facilitate the cooperation between national authorities and improve the effectiveness of their control;
poziva Komisijo, naj pripravi analizo obveznosti in kontrolnih funkcij nacionalnih organov, pristojnih za področje potrošnikov, ter zagotovi izmenjavo najboljših praks, da bi se izboljšala učinkovitost njihovega dela;
Asks the Commission to prepare an analysis of the obligations and control functions of the national consumer authorities and to share best practices so as to improve the effectiveness of their work;
poziva Komisijo, naj razširi področje uporabe Uredbe (ES) št. 2006/2004 na ponarejanje in nezakonite izdelke ter izboljša izmenjavo informacij med državami članicami v okviru te uredbe, da bi izboljšala preprečevanje goljufij, povezanih z nezakonitim oglaševanjem;
Calls on the Commission to extend the scope of Regulation (EC) No 2006/2004 to include counterfeiting and illegal products, and to boost the exchange of information between Member States under that Regulation, so as to improve the fight against fraud connected with illegal advertising;
meni, da je praksa samoregulacije dinamičen, fleksibilen in odgovoren način za dopolnjevanje obstoječega zakonodajnega okvira; meni, da bi morale države članice, ki še nimajo samoregulativnih organov, spodbujati njihovo vzpostavitev, na podlagi izkušenj v drugih državah članicah, in/ali jih uradno priznati;
Considers the practice of self-regulation as a dynamic, flexible and responsible adjunct to the existing legislative framework; suggests that those Member States that do not yet have self-regulatory bodies should facilitate the establishment of such bodies, on the basis of best practices from other Member States, and/or grant them formal recognition;
vendar poudarja, da je sistem samoregulacije omejen in da ne more nikakor nadomestiti zakonodaje, zlasti za oblikovanje standardov na področju varstva osebnih podatkov potrošnikov in sankcioniranje v primeru nespoštovanja teh standardov;
Emphasises nevertheless the limits of self-regulation, which cannot in any case take the place of legislation, particularly as regards the establishment of rules to protect the personal data of consumers and the penalties applicable if such rules are not respected;
poziva Komisijo in države članice, naj ocenijo izvajanje nacionalnih kodeksov ravnanja na področju javnih občil ter novih informacijskih in komunikacijskih tehnologij; poziva države članice, naj ocenijo učinkovitost nacionalnih samoregulativnih organov;
Calls on the Commission and the Member States to evaluate the implementation of national codes of conduct relating to the media and new information and communication technologies; calls on the Member States to assess the effectiveness of national self-regulatory bodies;
poudarja družbeno odgovornost, ki jo prinašata vpliv ter razsežnost obsežnega in prodornega oglaševanja, in vlogo oglaševalskih podjetij pri širjenju kulture družbene zavesti in odgovornosti gospodarskih družb;
Underlines the societal responsibility that comes with the impact and reach of widespread and pervasive advertising, and emphasises the role of advertising companies in cultivating a culture of corporate awareness and responsibility;
spodbuja posvetovanje z različnimi interesnimi stranmi v procesu oblikovanja zakonodaje;
Encourages consultation of the various stakeholders involved in legislative developments;
poziva Komisijo in države članice, naj z ustreznimi sredstvi zagotovijo, da bodo strokovnjaki s področja trženja in oglaševanja zagotavljali spoštovanje človekovega dostojanstva in da bodo nasprotovali neposrednim in posrednim diskriminatornim ali stereotipnim podobam oziroma vsakršnemu spodbujanju sovraštva na podlagi spola, rasnega ali etičnega porekla, vere ali prepričanja, spolne usmerjenosti, invalidnosti ali družbenega statusa;
Calls on the Commission and the Member States to ensure by appropriate means that the media and advertising professionals guarantee respect for human dignity and that they oppose direct or indirect discriminatory or stereotyping images or any incitement to hatred based on sex, race, ethnic origin, age, religious or other beliefs, sexual orientation, disability and social status;
poziva države članice, ki še ne izvajajo direktive o avdiovizualnih medijskih storitvah, naj to nemudoma storijo; z zanimanjem pričakuje objavo poročila Komisije o izvrševanju te direktive ter poudarja, da je treba upoštevati rabo novih tehnologij (na primer televizija prek naslova IP);
Calls on those Member States that have not yet implemented the Audiovisual Media Services Directive to do so immediately; awaits with interest the publication by the Commission of the report on the application of the Audiovisual Media Services Directive, and stresses the need to address the use of new technologies (such as IPTV);
obsoja pojav „prikritega“ spletnega oglaševanja, ki ni zajeto v direktivi o nepoštenih poslovnih praksah podjetij (odnosi med potrošniki), in sicer z objavo komentarjev na socialnih omrežjih, forumih ali spletnih dnevnikih, ki jih je vsebinsko težko razlikovati od preprostega mnenja; meni, da obstaja nevarnost, da se bodo potrošniki napačno odločili v veri, da so informacije, na katerih temelji njihova odločitev, iz objektivnega vira; obsoja primere, v katerih poslovni akterji posredno ali neposredno financirajo dejavnosti, s čimer spodbujajo pošiljanje elektronskih sporočil ali komentarje o izdelkih in storitvah, za katere je videti, kot da bi jih poslali potrošniki, v resnici pa gre za sporočila v oglaševalne ali komercialne namene, zato poziva Komisijo in države članice, naj zagotovijo ustrezno izvrševanje direktive o nepoštenih poslovnih praksah;
Denounces the development of ‘hidden’ internet advertising that is not covered by the Unfair Commercial Practices Directive (consumer-to-consumer relationships), in the form of comments posted on social networks, forums and blogs, the content of which is difficult to distinguish from mere opinion; considers indeed that there is a risk that consumers will make wrong decisions in the belief that the information on which they are based stems from an objective source; denounces cases in which certain business operators finance directly or indirectly any action to encourage the dissemination of messages or comments appearing to emanate from consumers themselves when in reality these are messages of an advertising or commercial nature, and calls on the Commission and the Member States to ensure proper application of the Unfair Commercial Practices Directive in this regard;
predlaga državam članicam, naj spodbujajo vzpostavitev opazovalcev/moderatorjev na forumih, ki bodo pozorni na tveganja, povezana s prikritim oglaševanjem, in informacijske kampanje za opozarjanje potrošnikov na te „prikrite“ oblike oglaševanja;
Suggests that the Member States encourage the emergence of forum observers/moderators who are alert to the dangers of hidden advertising, as well as the development of information campaigns aimed at warning consumers of these ‘hidden’ forms of advertising;
opozarja, da je kampanja na evropski ravni za boj proti tej prikriti obliki oglaševanja pomembna za saniranje trga in povečanje zaupanja potrošnikov, saj je lahko za nekatere poklicne strokovnjake način za izmikanje pravilom konkurence ter umetno in brezplačno precenitev lastnega podjetja ali celo nepošteno očrnitev konkurentov;
Points out that the campaign at European level against this hidden advertising is of great importance for cleaning up the market and boosting consumer confidence, as to some professionals it may be a means of bending the competition rules and artificially over-valuing, without cost, their own company or even unfairly maligning a competitor;
izraža zaskrbljenost, ker je vedenjsko oglaševanje postalo splošen pojav in ker se pojavljajo vsiljujoče oblike oglaševanja (branje elektronske pošte, uporaba socialnih omrežij in geolociranja, ponovno vedenjsko ciljanje), ki vdirajo v zasebnost potrošnikov;
Voices its concern about the routine use of behavioural advertising and the development of intrusive advertising practices (such as reading the content of e-mails, using social networks and geolocation, and retargeted advertising) which constitute attacks on consumers' privacy;
opozarja na nevarnost, ki jo predstavljajo podjetja, ki istočasno ponujajo vsebine in oglašujejo (možnost križanja podatkov, zbranih v obeh dejavnostih), ter poziva Komisijo in države članice, naj zagotovijo ločenost podatkov, pridobljenih na različnih ravneh zbiranja;
Emphasises the risk presented by companies that are both content providers and advertising sales houses (owing to the potential for cross-referencing data collected in the course of each of these activities); calls on the Commission and Member States to ensure that different levels of data collection are kept wholly separate;
poudarja potrebo po jasnem, razumljivem in jedrnatem obveščanju potrošnikov o zbiranju, obdelavi in uporabi njihovih osebnih podatkov ter poziva oglaševalce naj si prizadevajo za standardno uporabo potrošnikom prijazne možnosti sodelovanja; ugotavlja, da bi se morali osebni podatki hraniti in uporabljati samo z izrecnim soglasjem potrošnika;
Stresses that consumers must receive clear, accessible and comprehensive information about how their data are collected, processed and used and urges advertisers to work towards a standard use of the consumer-friendly opt-in format; notes that this personal data should be kept and used only with the explicit agreement of the consumer;
poudarja, da mora biti potrošnik popolnoma obveščen, ko se strinja, da se mu pošiljajo oglaševalna sporočila v zamenjavo za spremembo nakupne cene, ki izhaja iz vedenjskih metod;
Stresses the need for consumers to be informed fully when they accept advertising in exchange for discounts based on behavioural marketing techniques;
poudarja potrebo po vključitvi vprašanj zasebnosti kot standarda v prihodnjih tehnoloških rešitvah, ki vključujejo osebne podatke; meni, da morajo razvijalci nove tehnologije že od samega začetka procesa razvijanja vključiti varnost in zaščito podatkov v skladu z najvišjimi standardi in ob upoštevanju zasebnosti;
Underlines the need to incorporate privacy issues as standard in future technological solutions which involve personal data; considers that developers of new technology must, from the very beginning of the development process, incorporate data security and protection in line with the highest standards and with reference to ‘Privacy by Design’;
poziva Komisijo, naj preuči različna sredstva (zakonodajna ali druga) in preveri tehnične možnosti, da bi na ravni Evropske unije učinkovito:
Calls on the Commission to explore the various means (whether legislative or not) and ascertain the technical options at European Union level to effectively implement the following measures: