natgillin/translations-raw huggingface dataset:
Države članice bi morale v svojih posameznih nacionalnih učnih načrtih in študijskih programih spodbujati kritično ocenjevanje medijev.
Member States should ensure that their respective national curricula and further education courses provide for a critical appreciation of the media.
Ukrepi, sprejeti za varstvo mladoletnikov in človekovega dostojanstva, morajo biti pazljivo usklajeni s temeljno pravico do svobodnega izražanja, kot je določena v Listini o temeljnih pravicah
Measures taken to protect minors and human dignity must be carefully balanced with the fundamental right to freedom of expression as laid down in the Charter on Fundamental Rights of the European Union.
in človekovega dostojanstva
and human dignity,
, zlasti v zvezi z nelinearnimi storitvami, ne pa prepoved vsebin za odrasle kot takšnih
especially with regard to non-linear services
, prek obveznosti, da je treba jasno opozoriti na poseben značaj nekaterih programov, preden se predvajajo, kar je v skladu tako s členom 1 Listine o temeljnih pravicah Evropske unije, ki določa, da je treba spoštovati in varovati nedotakljivost človeškega dostojanstva, kakor s členom 24 Listine, ki navaja, da imajo otroci pravico do varstva in nege, ki sta potrebna za njihovo dobrobit, ter da je treba pri vseh ukrepih v zvezi z otroki, pa naj jih sprejmejo javni organi ali zasebne ustanove, najprej upoštevati koristi otroka.
, by means of an obligation to draw attention clearly to the specific nature of certain programmes before they are transmitted and in accordance both with Article 1 of the Charter of Fundamental Rights of the European Union, recognising that human dignity is inviolable and must be respected and protected, and with Article 24 of that Charter, which states that children shall have the right to such protection and care as is necessary for their well-being, and that in all actions relating to children, whether taken by public authorities or private institutions, the child's best interests must be a primary consideration.
Mladoletniki, ranljive ali invalidne osebe, vključno z osebami z duševnimi motnjami, so lahko še posebej prizadeti ter fizično ali psihološko pretreseni in razburjeni zaradi programov, ki prikazujejo prizore verbalnega, fizičnega ali moralnega nasilja ali kršijo človekovo dostojanstvo ali spodbujajo nestrpnost zaradi rase ali kakršno koli diskriminacijo.
Minors and the vulnerable and disabled, including the mentally disabled, may be particularly undermined and psychically or psychologically upset and disturbed by programmes which feature scenes of verbal, physical or moral violence or by scenes which offend against human dignity, or incite racial hatred or any other form of discrimination.
Člen 151(4) Pogodbe zahteva, da Skupnost pri svoji dejavnosti na podlagi
Article 151(4) of the Treaty requires the Community to take cultural aspects into account in its action under other provisions of
in jezikov ter medsebojno razumevanje
and languages
bi se morala spoštovati in spodbujati
should be respected and promoted
Mogoče je, da bodo nelinearne avdiovizualne medijske storitve delno nadomestile linearne storitve.
Non-linear audiovisual media services have the potential to partially replace linear services.
Takšna podpora evropskim delom je lahko na primer v obliki minimalnega deleža evropskih del, sorazmernega z ekonomskim učinkom, minimalnega deleža evropskih del v katalogu videa na zahtevo ali privlačne predstavitve evropskih del v elektronskih sporedih televizijskih programov.
Such support for European works might for example take the form of a minimum share of European works proportionate to economic performance, a minimum share of European works in video-on-demand catalogues, or the attractive presentation of European works in electronic programme guides.
V sklopu poročil iz člena 3f(3)
Within the framework of the reports
V teh poročilih bi bilo treba na ustrezen način upoštevati tudi dela neodvisnih producentov.
In those reports, appropriate account should also be taken of the works of independent producers.
Osebe, ki samo združujejo ali prenašajo avdiovizualne medijske storitve ali ponujajo naprodaj pakete takšnih storitev, za katere ne nosijo nikakršne uredniške odgovornosti, ne bi smeli veljati za ponudnike medijskih storitev.
Persons who merely bundle or transmit audiovisual media services or offer for sale packages of such services, for which they do not have any editorial responsibility, should not be considered as media service providers.
sprejeti ustrezne ukrepe, s katerimi bodo spodbudile
adopt appropriate measures to encourage
Ponudniki medijskih storitev bi morali v svoje storitve vključiti tudi dela neodvisnih producentov ter pri tem upoštevati pravice, povezane s ponovitvami takih del, in pravično porazdelitev pravic avtorjev.
Media service providers should also include in their services the works of independent producers, while respecting the rights attaching to repeat showings of such works and the fair apportionment of contributors' rights.
Države članice bi morale zato v svojih nacionalnih učnih načrtih in študijskih programih predvideti zadostno vzgojo za kritično uporabo medijev, da za avdiovizualna komercialna sporočila ne bi bilo treba uvesti podrobnih predpisov.
Member States should therefore make provision in their national curricula and further education courses for sufficient education in critical use of the media, to avoid the need to introduce detailed rules governing audiovisual commercial communication.
Pravica do ugovora je zlasti v spletnem okolju ustrezno pravno sredstvo, ker omogoča takojšnje popravljanje spornih informacij.
The right of reply is a particularly appropriate legal remedy in the online environment, since it is possible to correct the contested information immediately.
Kljub temu bi bilo treba to pravico uveljavljati v razumnem roku po prejetju zahteve, in sicer v takšnem času in na tak način, ki sta ustrezna glede na program, za katerega zahteva velja.
However, the right should be exercised within a reasonable period after receipt of the request, at a time and in a form which appears appropriate in view of the particular programme to which the request relates.
, je razvoj novih tehnik oglaševanja in inovacij v trženju ustvaril nove učinkovite možnosti za komercialna sporočila v tradicionalnih storitvah prenosa, in jim tako v enakih pogojih omogočil večjo konkurenčnost pri enakih pogojih glede inovacij na zahtevo.
, the development of new advertising techniques and marketing innovations has created new effective opportunities for commercial communications in traditional broadcasting services, potentially enabling them to better compete on a level playing field with on-demand innovations.
To razlagalno sporočilo ostaja veljavno, dokler se nanaša na določbe Direktive
This interpretative communication remains valid to the extent that it refers to provisions of Directive
, ki jih
that are unaffected by
Zaradi poslovnega in tehnološkega razvoja imajo uporabniki večjo izbiro in odgovornost pri uporabi avdiovizualnih medijskih storitev.
Commercial and technological developments give users increased choice and responsibility in their use of audiovisual media services.
za določene primere, določene na podlagi pozitivnega seznama
in certain cases determined on the basis of a positive list,
, odpraviti je treba nekatere količinske omejitve.
and some quantitative restrictions should be abolished.
Treba je zagotoviti skladnost med to direktivo in obstoječo zakonodajo Skupnosti.
It is necessary to ensure coherence between this Directive and existing Community law.
Z ato bi morali v primeru neskladja med predpisi te direktive in predpisi drugih aktov Skupnosti, ki urejajo posebne vidike dostopa do dejavnosti avdiovizualnih medijskih storitev ali izvajanja, prevladati predpisi te direktive.
Accordingly, in the event of conflict between the provisions of this Directive and a provision of another Community act governing specific aspects of access to or exercise of an audiovisual media service activity, the provisions of this Directive should prevail.
Direktiva 2005/29/ES Evropskega parlamenta in Sveta z dne 11. maja 2005 o nepoštenih poslovnih praksah podjetjih v razmerju do potrošnikov na notranjem trgu ter o spremembi Direktive Sveta 84/450/EGS, direktiv Evropskega parlamenta in Sveta 97/7/ES, 98/27/ES in 2002/65/ES ter Uredbe (ES) št. 2006/2004 Evropskega parlamenta in Sveta (Direktiva o nepoštenih poslovnih praksah) (UL L 149, 11.6.2005, str.
Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council ("Unfair Commercial Practices Directive") (OJ L 149, 11.6.2005, p.
se razen za prakse, ki jih zajema ta direktiva, uporablja za nepošteno poslovno prakso, kot sta zavajajoče in agresivno oglaševanje, ki se pojavljata v avdiovizualnih medijskih storitvah.
applies to unfair commercial practices, such as misleading and aggressive practices occurring in audiovisual media services.
Poleg tega ker Direktiva 2003/33/ES
Moreover, as Directive 2003/33/EC
Direktiva 2003/33/ES Evropskega parlamenta in Sveta z dne 26. maja 2003 o približevanju zakonov in drugih predpisov držav članic o oglaševanju in sponzorstvu tobačnih izdelkov (UL L 152, 20.6.2003, str.
Directive 2003/33/EC of the European Parliament and of the Council of 26 May 2003 on the approximation of the laws, regulations and administrative provisions of the Member States relating to the advertising and sponsorship of tobacco products (OJ L 152, 20.6.2003, p.
Ne glede na člen 14 Direktive 89/552/EGS se uporablja člen 88(1) Direktive 2001/83/ES
Article 88(1) of Directive 2001/83/EC
Direktiva 2001/83/ES Evropskega parlamenta in Sveta z dne 6. novembra 2001 o zakoniku Skupnosti o zdravilih za uporabo v humani medicini (UL L 311, 28.11.2001, str.
Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community code relating to medicinal products for human use (OJ L 311, 28.11.2001, p.
Poleg tega ta direktiva ne posega v Uredbo (ES) št. 1924/2006 Evropskega parlamenta in Sveta z dne 20. decembra 2006 o prehranskih in zdravstvenih trditvah na živilih
Furthermore, this Directive is without prejudice to Regulation (EC) No 1924/2006 of the European Parliament and of the Council of 20 December 2006 on nutrition and health claims made on foods
Direktiva je namenjena ohranitvi posebnega značaja evropske televizije.
Directive is intended to safeguard the specific character of the European television landscape.
Reklamni oglasi in vložki televizijske prodaje se med oddajo lahko vstavljajo le tako, da se upoštevajo njihovi naravni premori, trajanje in narave ter da se ne posega v njihovo celovitost in pomen ali v pravice imetnikov pravic.
Advertising and teleshopping spots may be inserted during programmes only in such a way as not to prejudice the integrity and value of the programme, taking into account natural breaks and the duration and nature of the programme, or the rights of the rights-holders.
bi bilo treba
Therefore the daily limit should be abolished, while the hourly limit should be maintained for advertising and teleshopping spots; also the quantitative restrictions on the time allowed for teleshopping or advertising channels
20-odstotna omejitev oglaševanja na uro ostaja v veljavi za vse oglase razen tistih, ki zahtevajo več časa, kot so npr. televizijske promocije in televizijska prodajna okna, ki potrebujejo več časa zaradi svojih značilnosti in načina predstavitve Zadeve
However, the limit of 20% of advertising per clock hour remains applicable, except for more time-consuming forms of advertising such as telepromotions and teleshopping windows that require more time on account of their inherent characteristics and method of presentation Case C-320/94;
Reti Televisive Italiane
Reti Televisive Italiane SpA
Rete A
Rete A Srl
Vallau Italiana Promomarket
Vallau Italiana Promomarket Srl
Radio Italia Solo Musica in drugi
Radio Italia Solo Musica Srl and Others
C-338/94 in
and Case C-339/94
Zajema lahko tudi dajanje storitev in predmetov, ki imajo denarno vrednost, na razpolago osebi, ki bi sicer za njihov nakup morala uporabiti lastne finančne, osebne ali materialne vire.
may consist in placing at a person's disposal services or items having a monetary value, for the acquisition of which the recipient would otherwise have had to use his own financial, personal or material resources.
veljajo enaka pravila o kakovosti in omejitve kot za oglaševanje.
is subject to the same qualitative rules and restrictions applying to advertising.
Poleg tega pa bi moral izpolnjevati posebne zahteve.
It should, furthermore, meet specific requirements.
Uredniška odgovornost in neodvisnost ponudnika medijskih storitev ne smeta biti ogroženi.
The editorial responsibility and independence of the media service provider must not be jeopardised.
Način vključevanja izdelka v programsko vsebino predvsem ne sme ustvariti vtisa, da program ali voditelji podpirajo izdelek.
In particular, the way the product is included in the programme must not create the impression that the product is endorsed by the programme or its presenters.
Poleg tega izdelek ne sme biti "pretirano poudarjen", kar pomeni takšen poudarek, ki ni upravičen na podlagi uredniških potreb programa ali potreb po prikazovanju stvarnosti.
Furthermore, the product must not be given "undue prominence" which means such prominence as is not justified by the editorial requirements of the programme, or the need to lend verisimilitude.
Pretirana poudarjenost je tudi ponavljajoče se pojavljanje blagovnih znamk, blaga ali storitev ali način, kako so postavljeni v ospredje.
Undue prominence may also mean the repeated appearance of the brands, goods or services in question or the manner in which they are given prominence.
"Produkcijski rekviziti" pomeni, da se zaradi uredniških razlogov brez plačila ali podobnega nadomestila omeni ali predstavi določeno blago ali storitev.
"Production props" means the mentioning or presentation of goods or services for editorial reasons without payment or similar consideration.
Da se doseže razločevanje od promocijskega prikazovanja v smislu te direktive, bi bilo treba pojasniti pravni režim za uporabo produkcijskih rekvizitov, dovoljene v vseh programskih oblikah.
In order to draw the distinction between production props and product placement within the meaning of this Directive, the legal framework for the use of production props permitted in all programme formats should be clarified.
"Pretirano poudarjanje" pomeni, da se s ponavljajočim predstavljanjem ali načinom, kako je predstavljen izdelek v smislu produkcijskega rekvizita, ali promocijsko prikazovanje, pretirano poudarja blagovna znamka, blago ali storitev glede na vsebino programa, v katerem se pojavijo.
"Undue prominence" is given when the repeated representation of the brand, good or service or the nature of its presentation is such as to feature such products to an inordinate extent in the context of production props or product placement, taking account of the content of the programmes in which they appear.
Tudi tesno sodelovanje med državami članicami in med regulativnimi organi držav članic je posebej pomembno glede na vpliv, ki bi ga izdajatelji televizijskih programov s sedežem v eni državi članici lahko imeli v drugi državi članici.
Similarly close cooperation between Member States and between Member States' regulatory authorities is particularly important with regard to the impact which broadcasters established in one Member State might have in another Member State.
Kjer so postopki za izdajanje dovoljenj predvideni v nacionalni zakonodaji in če to zadeva več kot eno državo članico, je zaželeno, da zadevni organi stopijo v stik, preden podelijo dovoljenja.
Where licensing procedures are provided for in national law and if more than one Member State is involved, it is desirable that contacts between the respective authorities should take place before licences are granted.
To sodelovanje naj zajema vsa področja, ki jih usklajuje Direktiva 89/552/EGS, zlasti členi 2, 2a in 3 Direktive.
Such cooperation should cover all the fields coordinated by Directive 89/552/EEC and in particular Articles 2, 2a and 3 thereof.
Kulturna raznolikost, svoboda izražanja in pluralnost medijev spadajo med pomembne vidike evropskega avdiovizualnega sektorja in so tako nujni predpogoj za zagotovitev demokracije in raznolikosti.
Cultural diversity, freedom of expression and pluralism of means of communication are some important aspects of the European audiovisual sector and are therefore indispensable preconditions for democracy and diversity.
Pravica invalidov, starejših oseb in oseb, ki niso državljani EU in katerih materni jezik je drugačen od jezika njihove države gostiteljice, do udeležbe v kulturnem in družbenem življenju Skupnosti ter vključevanja vanj v skladu s členoma 25 in 26 Listine o temeljnih pravicah Evropske unije je neločljivo povezana z zagotavljanjem dostopnih avdiovizualnih medijskih storitev.
The right of persons with disabilities, the elderly and non-EU nationals whose mother-tongue is different from the language of their host country to participate and integrate in the social and cultural life of the community in accordance with Articles 25 and 26 of the Charter of Fundamental Rights of the European Union is inextricably linked with the provision of accessible audiovisual media services.
To vključuje znakovni jezik, podnaslavljanje, zvočne opise in preproste menije, vendar ni nujno omejena zgolj na to
The accessibility of audiovisual media services includes, but is not limited to, sign language, subtitling, audio-description and easily understandable menu navigation,
SPREJELA NASLEDNJO DIREKTIVO: Člen 1
Article 1
89/552/EGS se
89/552/EEC is
Naslov se nadomesti z naslednjim:
The title is replaced by the following:
Člen 1 se nadomesti z naslednjim besedilom:
Article 1 is replaced by the following:
Za namene te direktive:
For the purpose of this Directive:
ki jo izvaja ponudnik medijske storitve in zanjo nosi uredniško odgovornost,
provided under the editorial responsibility of a media service provider
in katere glavni namen je zagotavljanje
the principal purpose of which is the provision of
programskih vsebin, ki sestojijo iz
programmes consisting of
gibljivih slik z zvokom ali brez za obveščanje, zabavo ali izobraževanje splošne javnosti po elektronskih komunikacijskih mrežah v skladu s členom 2(a) Direktive 2002/21/ES
moving images with or without sound, in order to inform, entertain or educate, to the general public by electronic communications networks within the meaning of Article 2(a) of Directive 2002/21/EC
, in/ali avdiovizualnih komercialnih sporočil.
and/or of audiovisual commercial communications
pomeni fizično ali pravno osebo, ki odgovarja za izbiro avdiovizualne vsebine avdiovizualne medijske storitve in določa, kako bo ta organizirana.
audiovisual media service and determines the manner in which it is organised.
"linearna storitev"
or 'linear service' means an
pomeni linearno avdiovizualno medijsko storitev, pri kateri
audiovisual media service where a
"storitev na zahtevo" ali
"on-demand service" or
sestavljeno iz ponudbe avdiovizualne vsebine, ki jo uredniško oblikuje in pripravi ponudnik medijskih storitev ter
consisting of an offer of audiovisual content, edited or compiled by a media service provider, and
pri kateri uporabnik
where the user
na podlagi vsebinske izbire individualno zahteva prenos določenega programa ob izbranem času, ali storitev, ki ni zajeta v opredelitvi linearnih storitev v točki (c)
, on an individual basis, requests the transmission of a particular programme from a choice of content and at a time of his choice, or which is not covered by the definition of a linear service in point (c)
neposredno ali posredno uveljavljanje
, directly or indirectly, the goods, services or image of a natural or legal
"vključevanje izdelkov" in "tematsko prikazovanje" pomenita posredovanje katerega koli podjetja v zgodbi filma ali igranega programa z namenom uveljavljanja zlasti izdelka, storitve ali blagovne znamke;
"product integration" and "thematic placement" mean the intervention in the plot of a film or fictional programme of any undertaking seeking to promote in particular a product, service or brand;
ali fizična oseba
or natural person
, ki se ne ukvarja z zagotavljanjem avdiovizualnih medijskih storitev ali produkcijo avdiovizualnih del, nameni za
not engaged in providing audiovisual media services or in the production of audio-visual works, to the
posredno ali neposredno
direct or indirect
financiranje avdiovizualnih medijskih storitev zaradi uveljavljanja svojega imena, blagovne znamke, ugleda, dejavnosti ali proizvodov;
financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products;
"televizijska promocija" pomeni obliko oglaševanja, ki zajema prikazovanje blaga ali storitev ali govorno ali vizualno predstavitev blaga in storitev proizvajalca blaga ali ponudnika storitev kot del programa z namenom promocije blaga ali storitev, predstavljenih ali prikazanih za plačilo;
"telepromotion" means a form of advertising consisting of the display of goods or services or of a spoken or visual presentation of the goods and services of a goods producer or services supplier, transmitted as part of a programme to promote the supply of the goods or services presented or displayed in return for payment;
proti ali brez
with or without
ponudniku avdiovizualnih medijskih storitev
to the media service provider.
"produkcijski rekviziti" pomeni blago ali storitve, ki se brez plačila ali drugega nadomestila uporabljajo zaradi uredniških razlogov;
"production props" means goods or services made available without payment or other consideration and used for editorial reasons;
"program" pomeni niz gibljivih slik z zvokom ali brez njega, ki predstavlja posamezno točko znotraj sporeda ali kataloga, ki ga oblikuje ali sestavi ponudnik medijskih storitev;
"programme" means a set of moving images with or without sound constituting an individual item within a schedule or a catalogue established or compiled by a media service provider;
"koregulacija" pomeni obliko ureditve, ki temelji na sodelovanju med javnimi organi in samoregulativnimi organi;
"co-regulation" means a form of regulation based on cooperation between public authorities and self-regulating bodies;
"uredniška odgovornost" pomeni odgovornost za strokovno sestavo sporeda ali programskih vsebin, namenjenih širši javnosti, da bi se medijske vsebine predvajale v določenem časovnem okviru ali da jih je mogoče naročiti iz kataloga.
"editorial responsibility" means responsibility for the composition of the schedule or the compilation of programmes intended for the general public, in a professional capacity, in order to deliver the media content within a set time frame or to allow it to be ordered from a catalogue.
Šteje se, da ponudniki medijske storitve, za katere se določbe odstavka 3 ne uporabljajo, spadajo pod jurisdikcijo države članice v naslednjih primerih:
Media service providers to whom the provisions of paragraph 3 are not applicable shall be deemed to be under the jurisdiction of a Member State in the following cases:
uporabljajo satelitsko dovodno povezavo v tej državi članici;
they use a satellite up-link situated in that Member State;
Ta direktiva se ne uporablja za avdiovizualne medijske
This Directive does not apply to audiovisual media
jih javnost v eni ali več državah članicah posredno ali neposredno ne sprejema s standardno potrošniško
are not received with standard consumer equipment directly or indirectly by the public in one or more Member
2a se
2a is
Države članice smejo začasno odstopati od odstavka 1, če so izpolnjeni naslednji pogoji:
A Member State may, provisionally, derogate from paragraph 1 if the following conditions are fulfilled: