natgillin/translations-raw huggingface dataset:
H. ker imajo ženske, moški, deklice in dečki zaradi spolnih stereotipov v oglaševanju zvezane roke, saj posameznike omejujejo na vnaprej določene umetne vloge, ki so za oba spola pogosto ponižujoče, zaničevalne in preveč poenostavljene, ker je ta negativni vpliv še večji zaradi narave oglaševanja, saj se sporočilo nenehno ponavlja in razširja,
H. whereas gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes; whereas the nature of advertising also reinforces this negative impact as the message is constantly reiterated and reproduced,
I. ker je diskriminacija na podlagi spola v medijih še zmeraj zelo razširjena; ker lahko spolne stereotipe v oglaševanju in medijih obravnavamo kot del te diskriminacije,
I. whereas gender discrimination in the media is still widespread; whereas gender stereotyping advertising and media can be considered part of this discrimination,
J. ker spolni stereotipi v oglaševanju tako odražajo neenako razporeditev moči med spoloma,
J. whereas gender stereotyping in advertising thus echoes the unequal distribution of gender power,
K. ker spolni stereotipi v oglaševanju ne samo omejujejo posameznike na razne vnaprej določene vloge, ampak tudi izločajo tiste, ki izstopajo,
K. whereas gender stereotyping in advertising not only restricts individuals to playing various predetermined roles, but also excludes individuals who do not fit the norm,
L. ker se je treba ustvarjanju spolnih stereotipov upreti na vseh ravneh družbe, da bi spodbudili enakost in sodelovanje med ženskami in moškimi tako na zasebnem kot javnem področju,
L. whereas gender stereotyping must be opposed at all levels of society in order to foster equality and cooperation between women and men in both the private and public domains,
M. ker lahko spolni stereotipi že od prvih let otrokove socializacije prispevajo k diskriminaciji na podlagi spola, ki krepi trajanje vseživljenjske neenakosti med ženskami in moškimi in oblikovanje klišejev na podlagi spola,
M. whereas right from the first years of a child’s socialisation gender stereotyping may contribute towards the gender discrimination which reinforces the perpetuation of lifelong inequalities between women and men and the emergence of gender-specific clichés,
N. ker ima koncept spolnih stereotipov nasproten učinek in prispeva k razdelitvi trga dela na poklice na podlagi spola, pri čemer ženske na splošno zaslužijo manj od moških,
N. whereas the concept of gender stereotyping is counterproductive and contributes to dividing the labour market into professions by gender, with women generally earning less than men,
O. ker je treba v prizadevanja, da bi preprečili širjenje spolnih stereotipov, vključiti vso družbo; ker bi morali odgovornost za to nositi vsi vpleteni,
O. whereas the whole of society has to be involved in efforts to avoid the reproduction of gender stereotyping; whereas responsibility for doing so should be shared by all parties,
P. ker je treba odstraniti ovire za prenašanje pozitivne podobe moških in žensk v vseh družbenih okoliščinah,
P. whereas the barriers to a positive image of men and women being conveyed in all social situations need to be removed,
Q. ker so otroci posebej ranljiva skupina, ki ne zaupa le avtoriteti, temveč tudi likom iz mitov, televizijskih oddaj, slikanic, vključno z izobraževalnimi gradivi, televizijskih iger, oglasov za igrače itd.; ker se otroci učijo s posnemanjem in oponašanjem tega, kar so ravnokar doživeli; ker iz tega razloga spolni stereotipi močno vplivajo na razvoj posameznika in poudarjajo dejstvo, da spol določa, kaj je mogoče in kaj ne,
Q. whereas children are a particularly vulnerable group that places its trust not just in authority but also in characters from myths, TV programmes, picture-books, including education material, TV games, toy advertising, etc.; whereas children learn by imitation and mimicking what they have just experienced; whereas gender stereotyping in advertising for that reason influences individual development and accentuates the fact that a person's gender dictates what is possible and what is not,
R. ker je oglaševanje preko različnih medijev vsenavzoče v našem vsakodnevnem življenju; ker smo ne glede na starost in spol izpostavljeni oglasom v dnevnem televizijskem programu in drugim vrstam oglaševanja; ker je zlasti pomembno, da za oglaševanje preko medijev veljajo etično in/ali pravno zavezujoča pravila, da bi preprečili oglase s spolnimi stereotipi in diskriminacijo na podlagi spola, pa tudi hujskanje k nasilju in seksizmu; ker je pravo številnih držav članic neustrezno, nacionalni etični kodeksi za oglaševanje pa se ne spoštujejo, v nekaterih primerih pa jih celo ni,
R. whereas advertising through different types of media is omnipresent in our daily lives; whereas, regardless of our age and gender, we are exposed to commercial breaks in daily TV programmes as well as to other types of advertising; whereas it is of particular importance that advertising through media be subject to ethically and/or legally binding rules to prevent adverts communicating gender stereotypes and sex-based discrimination as well as incitement to violence and to sexism; whereas the law of many Member States is inadequate and national codes of ethics applicable to advertising are not respected or in some cases do not even exist;
S. ker ima odgovorno oglaševanje lahko pozitiven učinek na družbeno zaznavanje tem, kot so: "telesna podoba", "spolne vloge" in "normalnost". ker je oglaševanje lahko uporabno orodje za izpodbijanje stereotipov in spopadanje z njimi,
S. whereas responsible advertising can have a positive influence over society's perceptions of such issues as: 'body image', 'gender roles' and 'normality'; whereas advertising can be a strong tool in challenging and tackling stereotypes,
7. poziva institucije EU, naj spremljajo izvajanje obstoječih določb evropskega prava o spolni diskriminaciji in hujskanju k sovraštvu na podlagi spola;
Calls on the EU institutions to monitor the implementation of existing provisions in European law on sex discrimination and incitement to hatred on the grounds of sex;
11. se zaveda, da morajo prizadevanja za odpravo stereotipov v medijih in oglaševanju spremljati izobraževalne strategije in ukrepe za osveščanje od zgodnje starosti in za razvoj kritičnega mišljenja od adolescence dalje;
Notes that efforts to combat gender stereotypes in the media and advertising should be accompanied by education strategies and measures to cultivate awareness from an early age and develop the critical faculties as from adolescence;
15. z izredno zaskrbljenostjo spremlja oglaševanje spolnih storitev, ki podkrepljuje stereotipe žensk kot objektov, v publikacijah, kot so lokalni časopisi, ki so brez težav vidne in dostopne otrokom;
Notes with extreme concern the advertising of sexual services, which reinforce stereotypes of women as objects, in publications, such as local newspapers, which are readily visible and available to children;
17. ugotavlja, da je treba izvajati ukrepe trajnega usposabljanja za zaposlene v medijih in v sodelovanju z njimi akcije osveščanja družbe o negativnih posledicah spolnih stereotipov;
Notes the need to conduct continuous training actions for media professionals and, in collaboration with them, awareness training actions for society on the negative effects of gender stereotypes;
Video igre, diskriminacija in nasilje nad ženskami.
Video games, discrimination and violence against women.
20. želi opozoriti, da se raba televizije in novih tehnologij med otroki in najstniki povečuje, da se prične v zgodnji starosti in je vedno več tudi nenadzorovanega gledanja televizijskih programov;
Draws attention to the fact that use of the television and new technologies is increasing among children and adolescents, that such use starts at a very early age and that unsupervised television viewing is on the rise;
23. ugotavlja, da je v pravilih o ravnanju v množičnih medijih in novih informacijskih in komunikacijskih tehnologijah vidik spola redkokdaj upoštevan in da je to težava, ki jo je treba rešiti;
Notes that the codes of conduct in the mass media and new information and communications technologies (ICTs) rarely include gender considerations, and that this is a problem that needs to be solved;
25. poziva Komisijo in države članice, naj oblikujejo pravila o ravnanju za oglaševanje, v katerem bi se v tržnih sporočilih spoštovalo načelo enakosti med moškimi in ženskami ter se izogibalo spolnim stereotipom in izkoriščanju ali poniževanju moških in žensk;
Calls on the Commission and the Member States to develop a 'Code of Conduct' for advertising in which marketing communications respect the principle of equality between men and women and in which sex stereotyping and any exploitation or demeaning of men and women are avoided;
Komisijo želi spomniti, da je prej omenjena direktiva Sveta 2004/113/ES, ko jo je Komisija prvič predlagala, pokrivala tudi diskriminacijo v medijih; Komisijo poziva, naj pospeši prizadevanja proti diskriminaciji;
Reminds the Commission that the above-mentioned Council Directive 2004/113/EC, when first proposed by the Commission, also covered discrimination in the media; calls on the Commission to step up its efforts against this discrimination;
Načrt za enakost med ženskami in moškimi (2006–2010) zajema šest prednostnih področij, med katerimi je tudi boj proti spolnim stereotipom.
A roadmap for equality (2006-2010) contains six priority areas, one of which is to combat gender stereotypes.
Namen tega poročila je opozoriti, kako oglaševanje podžiga in utrjuje spolne stereotipe ter da to negativno vpliva na enakost.
The purpose of this report is to highlight how advertising fuels and consolidates gender stereotypes and how this has a negative impact on equality.
Izraz oglaševanje zajema vsa besedilna, slikovna ali zvočna sporočila v elektronski ali tiskani obliki, katerih namen je promocija komercialne dejavnosti podjetja.
The term advertising encompasses all text, picture or sound messages, in electronic or printed form, aimed at promoting a company's commercial activity.
Cilj trženja ni več prepričati potrošnike v nakup, ampak jih pripraviti do tega, da vzajemno sodelujejo z drugimi objekti na trgu, zato da bi sami sebe poustvarili ali namensko umestili
Marketing no longer aims to persuade consumers to buy something but to get consumers to interact with other objects on a market in order to create or produce themselves or to purposefully position themselves
Firat, Dholakia in Venkatesh: Marketing in a postmodern world , 1995, str.
Firat, Dholakia and Venkatesh: "Marketing in a postmodern world", 1995, p.
Potrošnja vedno bolj velja za usmerjen in pomemben ustvarjalni proces.
Consumption is viewed more and more as a targeted and meaningful productive process.
Trg in tržniki si prizadevajo za socializacijo potrošnikov
The market and marketers work together in socialising consumers
Cova, The Postmodern Explained To Managers : Implications For Marketing , 1996, str.
Cova, "The Postmodern Explained To Managers: Implications For Marketing", 1996, p.
Osnovno načelo pri raziskavah na tem področju je opisati potrošnjo kot pomemben vidik pri oblikovanju človekove identitete
It is now a key tenet of research into consumption to describe consumption as an important aspect in the construction of human identity
Arnould & Thompson, Consumer Culture Theory (CCT): Twenty Years of Research, Journal of Consumer Research, 2005, str.
Arnould & Thompson, "Consumer Culture Theory (CCT): Twenty Years of Research, Journal of Consumer Research 2005, pp. 868-882 .
868–882. , kar še posebej velja za mlade potrošnike
This can be seen as especially true of young consumers
Gianneschi, Varor och märken - om att vara och märkas , študija o gospodarskem poslovanju, Oddelek za gospodarsko poslovanje, Univerza v Göteborgu, 2007. .
Gianneschi, "Varor och märken - om att vara och märkas", Thesis on business administration, Department of Business Administration, University of Gothenburg, 2007 .
Raziskava, ki jo je združenje UEAPME
Research conducted in Germany
Monika Ksieniewicz, Oddelek za ženska vprašanja, družino in preprečevanje diskriminacije, Ministrstvo za delo in socialno politiko: Adulthood: Living and Managing Gender Stereotypes. in drugod, je bila neprecenljiva za pripravo tega poročila.
European Association of Craft, Small and Medium-Sized Enterprises: “Living and Managing Gender Stereotypes in Adulthood: Employer’s point of view. , in Poland
Eva-Maria Svensson.
Professor Eva-Maria Svensson.
Namen oglaševanja je vplivati na prav vsakega od nas – ženske in moške.
The very purpose of advertising is to influence each and every one of us - women and men alike.
Svojih odločitev o izobrazbi, karieri, odnosih ter družbenih in kulturnih interesih nikoli ne sprejemamo v vakuumu.
Whenever we make choices in life, such as on our education, career, relationships and social and cultural affinities, this is not done in a vacuum.
Oglaševanje vpliva tako na našo zavedno kot nezavedno raven, morda predvsem na slednjo.
Advertising influences us on both a conscious and, perhaps primarily, subconscious level.
Način posredovanja komercialnih sporočil se je s tehnološkim napredkom korenito spremenil.
Technological progress has radically changed the way in which the commercial message is conveyed.
To je bistveno, kar zadeva količino, dostopnost in obseg oglaševanja v našem vsakdanjem življenju.
This is of major significance in terms of the volume, accessibility and extent of advertising in our everyday lives.
Spolni stereotipi utrjujejo ozke vloge spolov, s čimer se omejujejo manevrski prostor in življenjske priložnosti za ženske in dekleta, pa tudi za moške in fante.
Gender stereotypes consolidate narrow gender roles, thus restricting the room for manoeuvre and life opportunities for women and girls, but also for men and boys.
Ker je to sporočilo vseprisotno v našem vsakdanjem življenju – na televiziji, v časopisih, filmih in spletu –, je postalo norma, od nas pa se pričakuje in zahteva, da jo spoštujemo.
As this message is omnipresent in our everyday lives - on TV, in newspapers, in films, and on the Internet - it becomes the norm to which we are expected and required to conform.
Oglaševanje je posebej oblikovano, da se ga razume na določen način.
Advertising is specifically designed to be interpreted in a given way.
Eden osnovnih pogojev za enotno razlago in domnevno enotno poslovno prakso je torej, da oblika temelji na splošnih konceptih ali predsodkih v družbi ciljne skupine.
One of the preconditions for uniform interpretation and, presumably, uniform commercial practice, is therefore that the form is based on general concepts or prejudices in its target group's society.
Biti ženska ali moški v današnji družbi pomeni izpolnjevanje umetnih pričakovanj, kar je v praksi pogosto težko ali celo nemogoče doseči.
To be a woman or a man in today's society involves living up to artificial expectations, and this can, in practice, often be difficult or even impossible to achieve.
Vendar tega cilja predvsem ni vredno uresničiti.
Above all, however, it is not an aim worth attaining.
Neuspeh je nenehna grožnja, ki terja svoj davek: motnje v prehranjevanju, duševne bolezni, slabo samospoštovanje itd.
Failure is a constant threat, and failure demands its sacrifice: eating disorders, mental illness, low self-esteem, etc.
Samospoštovanje je zmanjšano na izpolnjevanje vnaprej določenega okvira za spol.
Self-dignity is reduced to conforming to a pre-established gender framework.
Raziskave kažejo, da norme v oglaševanju, ki nastanejo zaradi spolnih stereotipov, popredmetijo ljudi, saj so tako ženske kot moški predstavljeni kot predmeti – čeprav je to doslej veliko bolj veljalo za ženske.
Research shows that the norms created by gender stereotypes in advertising objectify people, in the sense that both women and men - although women have suffered more up until now - are represented as objects.
Z enačenjem človeka s predmetom je posameznik izpostavljen nasilju in žalitvam.
Reducing a human to an object leaves the individual exposed to violence and insults.
Popredmetenje v oglaševanju je bistveno za proces, v katerem posameznik gradi svojo identiteto, in za določitev podob, ki veljajo za „normalne“.
Objectification in advertising is of key importance for the process by which an individual builds his/her identity and for how an image is perceived as 'normal'.
Komercialna sporočila imajo v otroški in mladinski kulturi vedno večjo vlogo.
Commercial messages are playing an ever more dominant role in child and youth culture.
Znano je, da ta vpliv presega nakupovanje blaga.
We know that this influence extends way beyond the purchase of goods.
Ta sporočila določajo način, na katerega otroci dojemajo sebe, svoje okolje, kulturo in zlasti nasilje.
They condition children's views about themselves, their environment, their culture and, especially, violence.
Obstaja nevarnost, da se bomo od samozaupanja, ki ga pridobimo prek medosebnih odnosov in ljubezni, oddaljili do izključno ekonomskega stanja, v katerem si posamezniki s posedovanjem predmetov kupijo lažen občutek varnosti.
We run the risk of moving away from a self-reliance built up through human relationships and love to a strictly economic condition in which individuals purchase a false sense of security through the possession of objects.
Temu vplivu so najbolj izpostavljeni otroci, ki so že v ranljivem položaju.
Children already in vulnerable situations are those most open to this influence.
Vsaka družba ima svoja pričakovanja, vključno s pričakovanji in podobami, povezanimi s spolom.
Each society has its expectations, including expectations and images that are tied to gender.
Model že obstaja, koncept ustvarjanja spolnih stereotipov pa vsebuje pretirano poudarjanje izmišljenih razlik med spoloma.
There is already a model there and the very concept of gender stereotyping involves exaggerating fabricated differences between the sexes.
Gre za razmišljanje, da je en spol pri izpolnjevanju nekaterih nalog v družbi boljši od drugega, ter zanemarjanje razlik med posamezniki.
It is to consider that one sex is "better" than the other at carrying out certain tasks in society and to ignore differences between individuals.
S tem nastane velik problem, saj se ustvari okvir, ki določa, kaj je „normalno“ za posamezni spol.
It creates a major problem by establishing the frameworks for what is "normal" for the respective sexes.
Izbira poti, ki ne ustreza spolu, npr. v izobraževanju, lahko močno omeji odločitve posameznika.
Choosing a path that does not correspond to one's gender, in the field of education for example, can seriously restrict the choices made by an individual.
Vsi sprejmemo nekatere stereotipe ali predsodke pri svojem dojemanju obdajajočega sveta, vendar se tega zaveda le malo ljudi, zato se lahko s spolom povezani predsodki ali pričakovanja neovirano širijo.
Everybody adopts some form of stereotype or prejudice in their view or interpretation of the world around them, but very few people are conscious of doing so, and gender-related prejudices or expectations can be reproduced uncontested.
Vzorec je težko spremeniti, zato se je treba boriti proti strukturno zakoreninjenim stereotipnim podobam žensk in moških, ki jih najdemo povsod okoli nas.
It is therefore difficult to change the template.
To je mogoče doseči z obveščanjem in ukrepi za povečanje ozaveščenosti.
This is why it is necessary to combat the structurally embedded stereotype images of women and men we find all around us.
Načinov za dosego tega cilja je veliko, vendar je treba vključiti vse družbene sloje ter sprejeti strukturni pristop, ki analizira porazdelitev moči med spoloma.
There are many ways of doing this, but the action has to permeate all levels of society, by adopting a structural approach that analyses gender power relations.
Spolni stereotipi se v oglaševanju pogosto uporabljajo za finančni dobiček velikih podjetij, saj je posameznikovo iskanje identitete povezano z naravo in obsegom blaga in storitev, ki jih kupi.
Gender stereotypes often exist in advertising to the financial gain of big business, in that an individual's search for identity is linked to the nature and volume of the goods and services he/she consumes.
o predlogu Uredbe Sveta o uporabi sheme splošnih tarifnih preferencialov v obdobju od 1. januarja 2009 do 31. decembra 2011 in spremembi uredb (ES) št. 552/97, št. 1933/2006 in uredb Komisije (ES) št. 964/2007 in (ES) št. 1100/2006
on the proposal for a Council regulation applying a scheme of generalised tariff preferences for the period from 1 January 2009 to 31 December 2011 and amending Regulations (EC) No 552/97, No 1933/2006 and Commission Regulations (EC) No 964/2007 and No 1100/2006
MNENJE Odbora za razvoj ...........................................................................................30
OPINION of the Committee on Development ......................................................31
– ob upoštevanju predloga Komisije Svetu (KOM(2007) 0857),
– having regard to the Commission proposal to the Council ( COM(2007)0857 ),
– ob upoštevanju člena 133 Pogodbe ES, v skladu s katerim se je Svet posvetoval s Parlamentom ( C6-0051/2008 ),
– having regard to Article 133 of the EC Treaty, pursuant to which the Council consulted Parliament ( C6‑0051/2008 ),
– ob upoštevanju poročila Odbora za mednarodno trgovino in mnenja Odbora za razvoj ( A6-0200/2008 ),
– having regard to the report of the Committee on International Trade and the opinion of the Committee on Development ( A6‑0200/2008 ),
(1a) Od samega začetka je splošni sistem preferencialov (GSP) eden ključnih instrumentov trgovinske in razvojne politike EU za pomoč državam v razvoju pri odpravljanju revščine, tako da jim z mednarodno trgovino pomaga ustvariti dohodek in prispevek k njihovemu trajnostnemu razvoju s spodbujanjem industrijskega razvoja in diverzifikacijo gospodarstva.
(1a) Since its creation, the Generalised System of Preferences (GSP) has been one of the key EU trade and development policy instruments to assist developing countries reduce poverty by generating revenue through international trade and to contribute to their sustainable development by promoting industrial development and the diversification of their economies.
Prvi in splošni cilj sheme je pomagati državam v razvoju pri zmanjševanju revščine.
The first and overall objective of the scheme is to assist developing countries to reduce poverty.
(2a) Glavni cilj razvojne politike Evropske unije in torej sheme splošnega sistema preferencialov – z večjo diverzifikacijo gospodarstev držav v razvoju in njihovim večjim vključevanjem v svetovno trgovino – je prispevati k doseganju razvojnih ciljev tisočletja, izkoreninjenju revščine, spodbujanju trajnostnega razvoja in dobremu upravljanju v državah v razvoju.
(2a) The chief objective of EU development policy and, therefore, of the GSP scheme is to contribute - through a greater diversification of the economies of developing countries and their increased participation in global trade - to the achievement of the Millennium Development Goals (MDGs), eradication of poverty, promotion of sustainable development and good governance in developing countries.
Shema splošnega sistema preferencialov ni namenjena krepitvi trgovine EU, ampak pomoči državam v razvoju, zlasti najmanj razvitim državam preko pobude Vse razen orožja.
The GSP scheme is not designed with the objective of furthering EU trade but with the aim of supporting the developing countries and, in particular, the Least-Developed Countries (LDCs) via the Everything But Arms (EBA) preferences.
Na začetku nove uredbe je treba posebej poudariti, da sta doseganje razvojnih ciljev tisočletja in zmanjšanje revščine glavna cilja razvojne politike EU in torej tudi nove uredbe o splošnem sistemu preferencialov.
It should be specifically underlined at the beginning of the new regulation that the achievement of the MDGs and the reduction of poverty are the chief objective of EU development policy and, therefore, also of the new GSP regulation.