natgillin/translations-raw huggingface dataset:
L. priznava, da še vedno ni informacij o natančnih družbeno-psiholoških učinkih novih, prodornejših in bolj razširjenih oblik oglaševanja, zlasti na položaj tistih, ki si ne morejo privoščiti dobrin in storitev, ki so predmet teh oglaševanj,
L. recognising that there is still a lack of information on the precise socio-psychological effects of new, more pervasive and more widespread forms of advertising, particularly in respect of the position of those who cannot afford to buy the goods and services promoted by these advertisements,
M. ker je zaradi posebnosti nekaterih proizvodov, kot so tobak, alkohol, zdravila in spletne stave, potrebna ustrezna pravna ureditev spletnega oglaševanja, namenjena preprečevanju zlorab, odvisnosti in ponarejanja,
M. whereas the specific nature of certain products – such as tobacco, alcohol, medicines and online gambling – calls for proper regulation of internet advertising with a view to avoiding abuses, dependence and counterfeiting,
N. ker oglaševanje lahko deluje kot pobudnik v boju proti stereotipom in predsodkom, ki temeljijo na rasizmu, seksizmu in ksenofobiji,
N. bearing in mind that advertising can act as a powerful catalyst in combating stereotypes and prejudices based on racism, sexism and xenophobia,
O. ker oglaševanje pogosto prenaša pristranska in/ali poniževalna sporočila, ki ohranjajo stereotipne predsodke o spolih in s tem ogroža strategije za enakost spolov, katerih namen je odprava neenakosti,
O. bearing in mind that advertising often transmits biased and/or derogatory messages which perpetuate stereotyped prejudices regarding gender, thereby undermining equality strategies aimed at eradicating inequalities,
Ocena obstoječega zakonodajnega in nezakonodajnega okvira
Evaluation of the existing legislative and non-legislative framework
2. poudarja, da zaradi različne razlage in izvajanja te direktive na nacionalni ravni ni bilo doseženo načrtovano usklajevanje, posledica tega pa je pravna negotovost in ogrožanje čezmejnega trgovanja na notranjem trgu;
Emphasises that differences in its interpretation and implementation at national level have precluded the desired level of harmonisation, creating legal uncertainty and undermining cross-border trade in the single market;
7. poziva države članice, naj svojim pristojnim organom v ta namen zagotovijo potrebna finančna, kadrovska in tehnološka sredstva in vire za njihovo učinkovitost; poziva Komisijo, naj na podlagi izkušenj z mrežo za sodelovanje na področju varstva potrošnikov še naprej lajša sodelovanje med nacionalnimi organi in izboljšuje učinkovitost njihovih kontrol;
Calls on the Member States to provide the competent national authorities with the necessary financial, human and technological means and resources for their effective action; urges the Commission, on the basis of the Consumer Protection Cooperation network experience, to further facilitate the cooperation between national authorities and improve the effectiveness of their control;
9. poziva Komisijo, naj razširi področje uporabe Uredbe (ES) št. 2006/2004 na ponarejanje in nezakonite izdelke ter izboljša izmenjavo informacij med državami članicami v okviru te uredbe, da bi izboljšala preprečevanje goljufij, povezanih z nezakonitim oglaševanjem;
Calls on the Commission to extend the scope of Regulation (EC) No 2006/2004 to include counterfeiting and illegal products, and to boost the exchange of information between Member States under that Regulation, so as to improve the fight against fraud connected with illegal advertising;
11. vendar poudarja, da je sistem samoregulacije omejen in da ne more nikakor nadomestiti zakonodaje, zlasti za oblikovanje standardov na področju varstva osebnih podatkov potrošnikov in sankcioniranje v primeru nespoštovanja teh standardov;
Emphasises nevertheless the limits of self-regulation, which cannot in any case take the place of legislation, particularly as regards the establishment of rules to protect the personal data of consumers and the penalties applicable if such rules are not respected;
13. poudarja družbeno odgovornost, ki jo prinašata vpliv ter razsežnost obsežnega in prodornega oglaševanja, in vlogo oglaševalskih podjetij pri širjenju kulture družbene zavesti in odgovornosti gospodarskih družb;
Underlines the societal responsibility that comes with the impact and reach of widespread and pervasive advertising, and emphasises the role of advertising companies in cultivating a culture of corporate awareness and responsibility;
16. poziva države članice, ki še ne izvajajo direktive o avdiovizualnih medijskih storitvah, naj to nemudoma storijo; z zanimanjem pričakuje objavo poročila Komisije o izvrševanju te direktive ter poudarja, da je treba upoštevati rabo novih tehnologij (na primer televizija prek naslova IP);
Calls on those Member States that have not yet implemented the Audiovisual Media Services Directive to do so immediately; awaits with interest the publication by the Commission of the report on the application of the Audiovisual Media Services Directive, and stresses the need to address the use of new technologies (such as IPTV);
Težave zaradi razvoja interneta in novih tehnologij
Issues arising from the development of the internet and new technologies
20. izraža zaskrbljenost, ker je vedenjsko oglaševanje postalo splošen pojav in ker se pojavljajo vsiljujoče oblike oglaševanja (branje elektronske pošte, uporaba socialnih omrežij in geolociranja, ponovno vedenjsko ciljanje), ki vdirajo v zasebnost potrošnikov;
Voices its concern about the routine use of behavioural advertising and the development of intrusive advertising practices (such as reading the content of e-mails, using social networks and geolocation, and retargeted advertising) which constitute attacks on consumers' privacy;
24. poudarja potrebo po vključitvi vprašanj zasebnosti kot standarda v prihodnjih tehnoloških rešitvah, ki vključujejo osebne podatke; meni, da morajo razvijalci nove tehnologije že od samega začetka procesa razvijanja vključiti varnost in zaščito podatkov v skladu z najvišjimi standardi in ob upoštevanju zasebnosti;
Underlines the need to incorporate privacy issues as standard in future technological solutions which involve personal data; considers that developers of new technology must, from the very beginning of the development process, incorporate data security and protection in line with the highest standards and with reference to ‘Privacy by Design’;
– izvedla poglobljeno študijo o novih oblikah oglaševanja na spletu in preko mobilnih naprav; Parlamentu poročala o rezultatih te študije;
– carry out an in-depth study of new advertising practices involving online communication or portable devices; report the results of the study to Parliament;
– čim prej prepovedala sistematično in masovno pošiljanje oglaševalskih sporočil na mobilne telefone vsem uporabnikom, ki se nahajajo v območju dosega oglaševalskega plakata in ki uporabljajo tehnologijo Bluetooth, brez njihovega predhodnega soglasja;
– prohibit as soon as possible the systematic, indiscriminate sending of text message advertisements to all mobile phone users within the coverage area of an advertising poster equipped with Bluetooth technology without their prior consent;
– zagotovila, da oglaševalska praksa spoštuje zaupnost zasebnega dopisovanja in zakonodajo, ki se uporablja na tem področju; čim prej prepovedala branje zasebne elektronske pošte s strani tretjih oseb, zlasti za oglaševalne ali komercialne namene;
– ensure that advertising practices respect the confidentiality of private correspondence and legislation applicable in this area; prohibit as soon as possible the reading by a third party, particularly for advertising or commercial purposes, of the content of private e-mails;
– čim prej zahtevala, da morajo oglasi, poslani po elektronski pošti, obvezno vsebovati povezavo, preko katere bo mogoče avtomatsko zavrniti nadaljnje pošiljanje tovrstnih oglasov;
– require as soon as possible advertisements sent by e-mail to contain an automatic link enabling the recipient to refuse all further advertising;
– zagotovila uporabo metod, s katerimi bo mogoče spletne piškotke, ki se uporabljajo za sledenje uporabnikom v oglaševalne namene in s katerimi mora uporabnik predhodno, prostovoljno in izrecno obvezno soglašati, ločevati od drugih piškotkov;
– ensure as soon as possible the application of techniques making it possible to distinguish advertising tracking cookies, for which free and explicit prior consent is required, from other cookies;
– zagotovila sistematično vzpostavitev samodejne nastavitve računalniških sistemov v javni prodaji in storitev socialnega mreženja po najstrožjih merilih varovanja podatkov („privacy by design“);
– ensure that the use of default settings for computer systems sold to the public and for social networking services is systematically established in accordance with the strictest data protection standards (‘privacy by design’);
– vzpostavila sistem Skupnosti za označevanje spletnih strani po vzoru modela projekta Evropski pečat zaupnosti (European Privacy Seal), ki bo potrjeval njihovo skladnost z zakonodajo o varovanju podatkov; meni, da mora to obsegati temeljito oceno vpliva in se izogibati podvajanju obstoječih sistemov označevanja;
– develop an EU website labelling system, modelled on the European Privacy Seal, certifying a site’s compliance with data protection laws; considers that this should include a thorough impact assessment and must avoid duplication of existing labelling systems;
– v sodelovanju z nacionalnimi organi, pristojnimi za področje oglaševanja, in/ali samoregulativnimi organi namenila posebno pozornost zavajajočim oblikam oglaševanja, vključno s spletnim oglaševanjem, v specifičnih sektorjih, kot so prodaja živil, farmacevtskih izdelkov in izdelkov za zdravniško oskrbo, če je lahko poleg ekonomskih interesov potrošnikov prizadeto tudi njihovo zdravje zaradi morebitnih resnih posledic;
– pay particular attention, in cooperation with national advertising authorities and/or self-regulatory bodies, to misleading advertising, including online, in specific sectors such as the selling of food products, pharmaceuticals and medical care, where the health of consumers, on top of their economic interests, is likely to be affected, with potential serious consequences;
– pregledala ureditev omejene odgovornosti storitev informacijske družbe za zagotovitev, da prodajo imena blagovne znamke prek ključne besede v iskalniku za oglaševalne namene predhodno odobri lastnik znamke;
– modify the limited liability regime for information society services in order to make the sale by search engines of registered brand names as advertising keywords subject to prior authorisation from the owner of the brand name in question;
Zaščita ranljivih skupin
Protecting vulnerable groups
Zagotavljanje enakost med spoloma in človeškega dostojanstva pri oglaševanju
Guaranteeing gender equality and human dignity in advertising
35. poziva Evropsko komisijo in države članice, naj spodbujajo vlogo združenj uporabnikov oziroma potrošnikov, ki se ukvarjajo z vplivom oglaševanja z vidika spola, ter spodbujajo posvetovanje z njimi;
Urges the Commission and Member States to consolidate the role and encourage the consultation of user and/or consumer organisations responsible for evaluating the impact of advertising on gender outlook and elsewhere;
37. poudarja, da je oglaševanje potrošniškega blaga neposredno povezano s tiskom, radiom in televizijo, katere neločljiv del je, in posredno s filmsko industrijo ter televizijskimi nadaljevankami v obliki promocijskega prikazovanja izdelkov, zato lahko ustrezno oglaševanje in spodbujanje zdravih vzorov pozitivno vplivata na to, kako družba dojema vprašanja, kot so vloge spolov, telesni videz in normalnost; spodbuja oglaševalce, naj bodo pri svojem delu bolj konstruktivni in naj spodbujajo pozitivno vlogo ženk in moških v družbi, na delovnem mestu ter v družinskem in javnem življenju;
Stresses that, since the advertising of consumer goods is associated directly with the press, radio and television media, of which it is an inseparable component, and indirectly with the film industry and television series in the form of product placement, it follows that reliable advertising and the promotion of healthy role models may have a positive influence on society’s perceptions of issues such as gender roles and the human body image and normality; encourages advertisers to be more constructive in their advertisements, in order to promote the positive role of women and men in society, at work, in the family and in public life;
Izobraževanje in obveščanje posameznih akterjev
Educating and informing the various stakeholders
P7_TA-PROV(2010)0051 . , v skladu s katerimi bo mogoče dodatne kazalnike vključiti, ko bo na dovolj visoki ravni razvitih pet temeljnih kazalnikov in z njimi povezana metodologija;
P7_TA-PROV(2010)0051 . stipulating that adding further indicators may be useful when the five basic indicators and the associated methodology have been developed to a sufficiently high level;
– oblikuje informacijske kampanje o pravicah potrošnikov na področju oglaševanja, zlasti pri uporabi njihovih osebnih podatkov, in razvije pedagoška orodja, ki bodo potrošnike ozaveščala o metodah za zaščito njihovega zasebnega življenja na spletu ter o tem, kaj lahko storijo, da prekinejo razmere, ki ogrožajo njihovo zasebnost ali dostojanstvo;
– devise information campaigns on consumers’ rights in respect of advertising, including the use of their personal data, and to develop educational material explaining how they can protect their privacy on the internet and what they can do to put a stop to any situation that undermines their privacy or dignity;
– razvije program EU za zagotovitev, da bodo otroci znali biti previdni pri komercialnem sporočanju po vzoru britanske pobude Media Smart;
– develop an EU programme designed to teach children to be wary of advertising, modelled on the United Kingdom’s Media Smart initiative;
– čim prej zahteva vključitev jasno čitljivega napisa „vedenjsko oglaševanje“ v tovrstne spletne oglase in sporočilno okence, ki bo vsebovalo osnovne informacije o tem sporočilu;
– require, as soon as possible, the insertion of the clearly readable words ‘behavioural advertisement’ into the relevant online advertisements, as well as a window containing a basic explanation of this practice;
Poročilo obravnava nepoštene poslovne prakse na področju oglaševanja, kot so opredeljene v direktivi o nepoštenih poslovnih praksah, s poudarkom na problematiki pojavljanja novih oblik in tehnologij oglaševanja.
This report deals with unfair commercial practices in the advertising field, as defined in the Unfair Commercial Practices Directive (UCPD), and concentrates on issues arising from the development of new advertising practices and technologies.
Ne zajema odnosov med podjetji, ki jih zajema na primer Direktiva 2006/114/ES.
It does not discuss B2B relations, which are covered inter alia by Directive 2006/114/EC.
Poročevalec se je želel izogniti socialnofilozofskemu pristopu k tej temi ter se je raje osredotočil na specifične teme.
Rather than adopting a socio-philosophical approach to the subject, the rapporteur has chosen to focus on specific issues.
Oglaševanje je instrument, od katerega imajo koristi notranji trg, saj spodbuja gospodarsko dejavnost (spodbuja konkurenco, konkurenčnost, inovativnost in ustvarjalnost), pa tudi potrošniki (raznolikost ponudbe, znižanje cen).
Advertising is a tool that benefits both the internal market (oiling the wheels of economic activity by stimulating competition, competitiveness, innovation and creativity) and consumers (by increasing choice and lowering prices).
Gre za pomemben gospodarski sektor, saj že samo spletno oglaševanje na evropskem trgu ustvarja več kot 14 milijard evrov.
It is a key economic sector: the EU online advertising market alone is worth more than EUR 14 billion.
Pa vendar ga ne smemo idealizirati: nepoštena praksa, vdiranje v javni (npr. z oglasnimi panoji) in zasebni prostor (npr. prek neželene elektronske pošte), ciljanje ranljivih oseb (npr. otrok, prezadolženih oseb), ustvarjanje možnih ovir pri dostopu na notranji trg (ko je strošek pri oglaševanju previsok), izkrivljanje notranjega trga (nakup blaga/storitev, ki jih potrošniki drugače ne bi kupili).
It must not be idealised, however: advertising can also involve unfair practices, intrude into public spaces (e.g. advertising billboards) and the private arena (e.g. unsolicited e-mails), target vulnerable groups of people (such as children and those in excessive debt), create potential entry barriers to the internal market (where the outlay required is too high) and distort the internal market (by causing consumers to buy goods or services they would not normally have purchased).
Ocena obstoječe zakonodaje
Evaluation of existing legislation
Poročevalec izpostavlja težave v zvezi z izvajanjem direktive o nepoštenih poslovnih praksah in poziva:
The rapporteur highlights problems in the implementation of the UCPD, and calls on:
– države članice, naj državnim organom zagotovijo potrebne kadrovske, finančne in tehnološke vire;
– the Member States to provide national authorities with the necessary human, financial and technological resources;
– Komisijo, naj redno posodablja svoje smernice za izvajanje te direktive.
– the Commission to update its guidelines on the implementation of the UCPD on a regular basis.
Poročevalec predlaga, da se razširi njeno področje delovanja in da se izvaja pogosteje.
The rapporteur suggests broadening the scope and increasing the frequency of such sweeps.
Poročevalec tudi spodbuja koregulacijo , ki povezuje posamezne interesne strani v razvoju zakonodaje, s čimer bi se izboljšala učinkovitost in uporabnost ukrepov.
The rapporteur also supports co-regulation , whereby the various stakeholders are involved in legislative developments, so that the resulting measures are more effective and easier to apply.
Kar zadeva avdiovizualno področje , poročevalec poudarja, da dvanajst držav članic še vedno ne izvaja direktive o avdiovizulanih medijskih storitvah.
In the audiovisual sector , the rapporteur points out that 12 Member States have yet to implement the AMSD.
Zdi se mu priporočljivo, da bi v prihodnje poročilo o izvrševanju te direktive vključili analizo vpliva novih tehnologij (npr. televizija preko naslova IP).
In his view, the forthcoming report on the application of this directive should include an analysis of the impact of new technologies (such as IPTV).
Samoregulacija je na področju oglaševanja zelo razširjena, čeprav ima v posameznih nacionalnih tradicijah različen pomen.
Self-regulation is very common in the advertising field, although its extent varies depending on national traditions.
Gre za dinamičen in fleksibilen pristop, ki se odziva na hiter napredek v oglaševalnem sektorju s poudarkom na prevzemanju odgovornosti akterjev in razširjanju dobre prakse.
This is a dynamic, flexible approach conducive to addressing rapid developments in the advertising sector; it is based on instilling responsible attitudes and disseminating good practices.
Poročevalec želi spodbuditi samoregulacijo, da bi se ustalila tradicija samodiscipline in odgovornega komuniciranja, čeprav se zaveda omejitev tovrstnega pristopa (npr. možnost sankcioniranja).
The rapporteur wishes to encourage self-regulation with a view to establishing a tradition of self-discipline and responsible communication, while being mindful of the inherent limitations of such an approach (the scope for imposing penalties, for example).
Sistem samoregulacije zakonodajo dopolnjuje, ne more pa je nadomestiti.
Self-regulation supplements legislation, but cannot take its place.
Težave zaradi uporabe novih tehnologij
Issues raised by the use of new technologies
Razvoj novih tehnologij in oblik oglaševanja je privedel do temeljitih sprememb (internet, socialna omrežja, forumi, spletni dnevniki, čedalje večja mobilnost uporabnikov, razmah digitalnih izdelkov).
The development of new technologies and advertising practices has brought about far-reaching changes (including the internet, social networks, forums, blogs, growing user mobility and the boom in digital products).
Internet se bistveno razlikuje od drugih sredstev komunikacije (zaradi anonimnosti, hitrosti izmenjav, izredno širokega dosega, kombinacije besedila, videa, glasbe itd., državni organi pa ga težko nadzirajo) in je postal glavno sredstvo oglaševanja.
The internet, which differs radically from other means of communication (owing to its anonymity, the speed of exchanges, its extensive reach, the combination of text, video and music and the fact that it is difficult for national authorities to monitor), has become an important advertising medium.
Poročevalec meni, da je potrebna temeljita raziskava o oglaševanju na internetu in mobilnih telefonih , ter poziva Komisijo, naj opravi študijo o novih oblikah oglaševanja.
The rapporteur is of the opinion that advertising via the internet and portable devices requires in-depth analysis, and calls on the Commission to study these new practices.
Poročevalec opozarja na ciljano oglaševanje , ki je lahko različnih oblik:
The rapporteur highlights the issue of targeted advertising , which can take a number of forms:
– kontekstualno oglaševanje, vezano na neposredno vsebino, ki je na voljo internetnemu uporabniku, in uporabljene ključne besede;
– contextual advertising, based on the immediate content provided to internet users and the keywords entered;
– oglaševanje na podlagi osebnih profilov, vezano na znane podatke o uporabniku, kot so starost, spol, lokacija itd.
– personalised advertising, based on internet users’ known characteristics, such as age, gender and location;
– vedenjsko oglaševanje, vezano na analizo vedenja internetnega uporabnika v danem obdobju (obiskane spletne strani, spletni nakupi itd.).
– behavioural advertising, based on an analysis of internet users’ behaviour over time (sites visited, online purchases, etc.).
Oglaševanje na podlagi specifičnih osebnih profilov samo po sebi sicer ni problematično (ponudba izdelkov/storitev po okusu potrošnika itd.), vendar ne sme privesti do vsiljivega oglaševanja na podlagi sledenja potrošnikom, saj bi bila s tem kršena načela varstva podatkov in zasebnega življenja.
While personalised advertising (offers of products or services tailored to consumers’ tastes, for example) is not in itself a problem, it must not lead to the development of intrusive advertising based on consumer tracking, which breaches the principles of data protection and privacy.
Zato poročevalec predlaga naslednje ukrepe za zaščito potrošnikov:
Accordingly, the rapporteur proposes the following measures to protect consumers:
– prepoved masovnega pošiljanja neželenih oglasov na mobilne telefone preko tehnologije Bluetooth brez predhodnega soglasja;
– prohibiting the indiscriminate sending of unsolicited advertising to mobile phones – by means of Bluetooth technology – without prior consent;
– obveščanje potrošnikov na jasen, razumljiv in jedrnat način o zbiranju, obdelavi in uporabi njihovih osebnih podatkov;
– providing consumers with clear, accessible and comprehensive information about how their data are collected, processed and used;
– v primeru pošiljanja oglasov po elektronski pošti zagotovitev, da lahko uporabnik zavrne nadaljnje pošiljanje tovrstnih oglasov s klikom na direktno in delujočo povezavo;
– requiring advertisements sent by e-mail to contain a direct, working hyperlink that enables consumers to refuse all further advertising;
– prepoved branja zasebne elektronske pošte internetnih uporabnikov v oglaševalne namene (ta praksa temelji na metodah, podobnim filtrom za neželeno elektronsko pošto, vendar se razlikuje v namembnosti);
– prohibiting the content of private e-mails being read for advertising purposes (although this practice is based on a technique similar to those used by anti-spam filters, it serves a different purpose);
– zagotavljanje neprepustnosti podatkov, zbranih v okviru zagotavljanja storitev (npr. elektronski poštni predal), in tistih, ki se zbirajo v okviru oglaševalskih akcij.
– ensuring that data collected in the course of supplying a service (such as an e-mail account) are kept wholly separate from those collected in the course of advertising activities;