natgillin/translations-raw huggingface dataset:
Prikrito oglaševanje je treba prepovedati tudi pri nelinearnih storitvah v vsaki obliki (neposredni ali posredni).
Surreptitious advertising should also be prohibited in non-linear services in any form (direct or indirect).
ČLEN 1, TOČKA 2 Člen 1, točka (k) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 2 Article 1, point (k) (Directive 89/552/EEC)
(k) „promocijsko prikazovanje izdelkov“ pomeni katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali podatke o izdelku, storitvi ali njegovi/njeni blagovni znamki, tako da jih pokaže v avdiovizualni medijski storitvi običajno za plačilo ali podobno nadomestilo.”
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, normally in return for payment or for similar consideration.”
Člen opredeljuje nov izraz "pomoč pri produkciji".
The article defines this newly introduced term "production aid".
ČLEN 1, TOČKA 2 Člen 1, točka (k a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 2 Article 1, point (k a) (new) (Directive 89/552/EEC)
(ka) "pomoč pri produkciji" pomeni odobritev sredstev za produkcijo avdiovizualnih medijskih storitev ali drugih materialnih prispevkov brez plačila ali po znižani ceni.
(ka) 'production aid' entails the acceptance without payment or at a reduced price of means of production or other non-pecuniary inputs for the production of audiovisual media services without any payment or similar consideration in return.
Člen 1, točka (k b) (novo) (Direktiva 89/552/EGS)
Article 1, point (k b) (new) (Directive 89/552/EEC)
(kb) "koregulacija" pomeni obliko ureditve, ki temelji na sodelovanju med javnimi organi in organi samoregulacije.
(kb)'Co-regulation' means a form of regulation that is based on cooperation between public authorities and self-regulation bodies.
Pomembno je podati dodatne opredelitve.
It is important to give additional definitions
ČLEN 1, ODSTAVEK 4, TOČKA (B) Člen 2 a, odstavek 2, pododstavek 1, točke a, b, c in d (Direktiva 89/552/EGS)
ARTICLE 1, POINT 4, POINT (B) Article 2 a, paragraph 2, subparagraph 1, points a, b, c and d (Directive 89/552/EEC)
(b) v odstavku 2 se „člen 22a“ nadomesti s „člen 3e“.
(b) In paragraph 2 “Article 22a” is replaced by “Article 3e”.
(b) v zadnjih 12 mesecih je ponudnik medijske storitve določbo (določbe) iz točke (a) kršil v vsaj še dveh primerih;
(b) during the previous 12 months, the media service provider has infringed the provision(s) referred to in (a) on at least two prior occasions;
(glej besedilo člena 2 a Direktive 89/552/EGS)
( See wording of Article 2 a of Directive 89/552/EEC)
Tukaj je treba poskrbeti za natančno izbiro besed, da bi bila možnost za nesporazume čim manjša.
Care must be taken with the precise choice of words here, so as to reduce misunderstandings.
ČLEN 1, ODSTAVEK 4, TOČKA (B A) (novo) Člen 2 a, odstavek 3 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 4, POINT (B A) (new) Article 2 a, paragraph 3 (Directive 89/552/EEC)
(ba) odstavek 3 se nadomesti z naslednjim besedilom:
(ba) Paragraph 3 is replaced by the following:
Odstavek 2 ne vpliva na noben postopek, pravno sredstvo ali sankcijo, ki se uporablja za zadevne kršitve v državi članici, pod katere jurisdikcijo je zadevni ponudnik medijske storitve."
Paragraph 2 shall be without prejudice to the application of any procedure, remedy or sanction to the infringements in question in the Member State which has jurisdiction over the media service provider concerned."
ČLEN 1, TOČKA 5 Člen 3 odstavek 3 a (novo)
ARTICLE 1, POINT 5 Article 3 paragraph 3 a (new)
Države članice z ustreznimi sredstvi spodbujajo razvoj medijske pismenosti med potrošniki.
Member States shall, by appropriate means, advance the development of media literacy amongst consumers.
Medijska pismenost pomeni spretnosti, znanje in razumevanje, ki jih imajo potrošniki, in jim omogočajo učinkovito uporabo medijev.
Media literacy refers to the skills, knowledge and understanding of consumers to enable them to use media effectively.
Medijska pismenost postaja vedno bolj temeljna sestavina evropskih in nacionalnih programov politike, saj dejavno dopolni in podpira ureditev.
It is increasingly becoming a fundamental component of European and national communications policy agendas since it actively complements and underpins regulation.
Razvijajo se pomembne pobude za širjenje medijske pismenosti ljudi, tako da ti lahko polno izkoristijo prednosti digitalne tehnologije.
Important initiatives are being developed at European and national levels to advance people’s media literacy, so that they can take full advantage of the benefits brought about by digital technologies.
Direktiva o medijskih storitvah bi morala priznati ta prizadevanja in jih usmeriti.
The audiovisual media services directive should recognise and provide direction to such efforts.
ČELN 1, TOČKA 6 Člen 3 b, odstavek 1 a (novo)
ARTICLE 1, POINT 6 Article 3 b, paragraph 1 a (new)
1a Države članice pravično sprejmejo vse potrebne ukrepe, da zagotovijo, da imajo izdajatelji televizijskih programov pod njihovo jurisdikcijo dostop do dogodkov velikega javnega interesa za namen kratkega poročanja.
1a The Member States shall take all necessary measures to ensure that broadcasters under their jurisdiction have access to events of great public interest for the purpose of short reporting .
Predlog Komisije o pravici do kratkega poročanja državljanom ne zagotavlja dostopa do informacij o dogodkih velikega javnega interesa.
The proposal by the European Commission on the right of short reporting does not guarantee access by citizens to information on events of importance to society.
Zato je treba torej v celotni Skupnosti uveljaviti pravico do kratkega poročanja.
It is therefore necessary to establish a Community-wide right to short reporting.
Tak ukrep bi pripomogel tudi k še vedno aktualnemu usklajevanju direktive ES z ustrezno konvencijo Sveta Evrope.
Moreover, such a provision would also serve the still valid objective of bringing the EC Directive into line with the respective Convention by the Council of Europe .
Nov odstavek 1 je treba torej vstaviti v člen 3b.
A new paragraph 1 must therefore be inserted into Article 3b.
ČLEN1, TOČKA 6 Člen 3 b, odstavek 2 a (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 b, paragraph 2 a (new) (Directive 89/552/EEC)
2a izdajatelji televizijskih programov imajo pravico do kratkega poročanja neodvisno od nosilca izključne pravice in so torej upravičeni do samostojnega dostopa do dogodkov večjega javnega interesa.
2a The broadcasters have the right of short reporting irrespective of the holder of exclusive rights and are thus entitled to independent access to events of major public interest.
ČLEN 1, TOČKA 6 Člen 3 d (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 d (Directive 89/552/EEC)
Države članice z ustreznimi ukrepi zagotovijo, da zaradi dostopa do avdiovizualnih medijskih storitev pod njihovo jurisdikcijo ni resno ogrožen duševni, moralni ali telesni razvoj mladoletnikov .
Member States shall take appropriate measures to ensure that audiovisual media services under their jurisdiction are not made available in such a way that might seriously impair the physical, mental or moral development of minors.
Države članice in Komisija spodbujajo trgovska, poklicna in potrošniška združenja ali organizacije k oblikovanju kodeksov ravnanja, da zagotovijo, da zaradi dostopa do avdiovizualnih medijskih storitev pod njihovo jurisdikcijo ni resno ogrožen duševni, moralni ali telesni razvoj mladoletnikov, vključno z majhnimi otroki, zlasti zaradi programov, ki vsebujejo pornografske prizore, oziroma uprizoritve, ki spodbujajo nestrpnost zaradi spola, neupravičeno nasilje, spodbujanje k nasilju nad ženskami in dekleti ali k nestrpnosti .
Member States and the Commission shall encourage the drawing up of codes of conduct by trade, professional and consumer association or organisations to ensure audio visual media services under their jurisdiction are not made available in such a way that might seriously impair the physical, mental or moral development of minors, including young children, in particular through programmes containing scenes of pornography, meaning depictions to incite hatred based on sex, gratuitous violence, incitation to violence against women and girls or to intolerance. .
Varstvo mladoletnikov na področju novih medijev je najlažje doseči s pristopom na več ravneh, ki temelji na partnerstvu, pri čemer morajo biti udeležene vse interesne skupine, kakor določa člen 16 Direktive o elektronskem poslovanju.
Protection of minors in the new media environment is best achieved through a multi-level partnership-based approach involving all stakeholders as provided for in Article 16 of the E-commerce Directive.
ČLEN 1, TOČKA 6 Člen 3 d a (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 d a (new) (Directive 89/552/EEC)
Article 3d a
Article 3d a
Države članice z ustreznimi ukrepi zagotovijo, da avdiovizualne medijske storitve pod njihovo jurisdikcijo niso dostopne v obliki, ki spodbuja ali krepi prikazovanje stereotipov, povezanih z vlogo spolov.
Member States shall take appropriate measures to ensure that audiovisual media services under their jurisdiction are not made available in such a way that promotes or reinforces the portrayal of gender stereotypes.
Stereotipi, povezani z vlogo spolov, prikazani v medijih pomembno vplivajo na obstoj diskriminacije na podlagi spola.
Gender stereotypes portrayed in the media are a key factor in the continued existence of sex discrimination.
ČLEN 1, TOČKA 6 Člen 3 e (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 e (Directive 89/552/CEE)
Države članice s primernimi sredstvi zagotovijo, da avdiovizualne medijske storitve in avdiovizualna komercialna sporočila, ki jih omogočajo ponudniki pod njihovo jurisdikcijo, ne spodbujajo nestrpnosti zaradi spola, rasne ali etnične pripadnosti, vere ali prepričanja, invalidnosti, starosti ali spolne usmerjenosti.
Member States shall ensure by appropriate means that audiovisual media services and audiovisual commercial communications provided by providers under their jurisdiction do not contain any incitement to hatred based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation.
ČLEN 1, TOČKA 6 Člen 3 e a (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 e a (new) (Directive 89/552/EEC)
Člen 3 ea
Article 3 ea
Države članice morajo s primernimi sredstvi zagotoviti, da avdiovizualne medijske storitve in avdiovizualna komercialna sporočila, ki jih omogočajo ponudniki v okviru njihove jurisdikcije:
Member States must ensure through appropriate means that the audiovisual media services and audiovisual commercial communications delivered by providers within their jurisdictions:
(a) ne vsebujejo diskriminacije zaradi spola, rase ali etnične pripadnosti, vere ali prepričanja, invalidnosti, starosti ali spolne usmerjenosti;
(a) do not include any discrimination on grounds of sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation;
(b) ne vsebujejo spodbujanja k nasilju iz zgoraj omenjenih razlogov;
(b) do not contain any incitation to hatred based on the above-mentioned grounds;
(c) invalidov ne prikazujejo stigmatizirajoče in ne kršijo njihovega človekovega dostojanstva in intergritete;
(c) do not portray persons with disabilities in a stigmatising manner that violates their human dignity and integrity.
Države članice sprejmejo vse ustrezne ukrepe, bodisi splošne ali posamične, da zagotovijo, da avdiovizualne medijske storitve postopoma postanejo obče dostopne, zlasti invalidom in starejšim osebam, ter vsaki dve leti predložijo poročilo Komisiji.
Member States shall take all appropriate measures, both general and specific, to ensure that the audiovisual media services within their jurisdictions gradually become accessible universally, and in particular to persons with disabilities and the elderly, and present a report to the Commission every two years.
V skladu z uvodno izjavo 30, je dostopnost avdiovizualnih medijskih storitev pomemben dejavnik za pravilno delovanje notranjega trga.
In accordance with recital 30, the accessibility of audiovisual media services is an important factor in the correct functioning of the internal market.
Invalidne in/ali starejše osebe predstavljajo pomemben delež uporabnikov avdiovizualni storitev.
Persons who suffer from disabilities and/or are elderly represent a significant proportion of audiovisual service consumers.
Glede na izsledke inštituta za raziskovanje motenj sluha ima več kot 81 milijonov Evropejcev težave s sluhom; poleg tega v Evropi živi več kot 30 milijonov slabovidnih.
According to the Institute of Hearing Research , over 81 million Europeans have hearing difficulties; Europe is also home to over 30 million people with impaired vision.
Raziskave je kažejo, da zelo veliko število invalidnih in/ali starejših oseb gleda televizijo.
Research shows that a very large number of people who suffer from disabilities and/or are elderly watch television.
Te osebe predstavljajo trg, ki ga je treba oskrbeti.
That represents a market which must be covered.
Pogoj zagotovitve dostopnih avdiovizualnih medijskih storitev bi jamčil spodbujanje konkurence med ponudniki storitev in spodbudil delovanje notranjega trga.
A requirement to provide accessible audiovisual media services would be bound to stimulate competition between service providers and fuel the internal market.
ČLEN 1 TOČKA 6 Člen 3 g, točka (c) (i) (Direktiva 89/552/EGS)
ARTICLE 1 POINT 6 Article 3 g, point (c) (i) (Directive 89/552/EEC)
(i) vsebovati diskriminacije zaradi rase, spola ali državljanstva;
(i) include any discrimination on grounds of race, sex, or nationality;
ČLEN 1, TOČKA 6 Člen 3 g , točka (c)(ii) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g , point (c)(ii) (Directive 89/552/EEC)
Glej predlog spremembe člena 3 g, točka c, pododstavek (i).
See amendment on Article 3 g , point c, subparagraph (i)
ČLEN 1, TOČKA 6 Člen 3 g, točka (d a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g, point (d a) (new) (Directive 89/552/EEC)
(da) v vseh oblikah avdiovizualnih komercialnih sporočil in televizijske prodaje se prepove pornografijo, ki vključuje uprizoritve, ki spodbujajo nestrpnosti zaradi spola.
(da) Pornography including depictions to incite hatred based on sex shall be prohibited in all forms of audiovisual commercial communications and teleshopping ;
Prepoved pornografije ne sme pomeniti, da niso več dovoljeni vsi erotični filmi in uprizoritve, ampak, da so prepovedani tisti prizori, ki so uporabljeni za spodbujanje nestrpnosti zaradi spola.
A prohibition of pornography shall not mean that all erotic movies and depictions are no longer allowed, but that those depictions which are used to incite hatred based on sex are forbidden.
Na temelju spremenjene Evropske konvencije o čezmejni televiziji Sveta Evrope, zlasti člena 7, je treba pornografijo dodati na seznam prepovedanih avdiovizualnih komercialnih sporočil v točki (d).
Based on the revised European Convention on Transfrontier Television of the Council of Europe, in particular its Article 7, pornography must be added to the list of banned audiovisual commercial communications in point (d).
Člen 7 Konvencije določa: "Vsi deli programov spoštujejo, kar zadeva njihovo predstavitev in vsebino, človekovo dostojanstvo in temeljne pravice drugih.
Article 7 of the Convention states that: “All items of programme services, as concerns their presentation and content, shall respect the dignity of the human being and the fundamental rights of others.
Zlasti ne smejo: a) biti nespodobni in predvsem vsebovati pornografije; b) pretirano poudarjati nasilja ali spodbujati rasne nestrpnosti.
In particular, they shall not: a) be indecent and in particular contain pornography; b) give undue prominence to violence or be likely to incite to racial hatred
ČLEN 1, TOČKA 6 Člen 3 g, točka (e) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g, point (e) (Directive 89/552/EEC)
(e) Avdiovizualna komercialna sporočila za alkoholne pijače ne smejo biti namenjena mladoletnikom in ne smejo spodbujati čezmernega uživanja takšnih pijač;
(e) Audiovisual commercial communications for alcoholic beverages must not be aimed at minors and may not encourage immoderate consumption of such beverages;
(e) Avdiovizualnih komercialnih sporočil za alkoholne pijače se ne sme predvajati pred 21 uro;
(e) Audiovisual commercial communications for alcoholic beverages should not be broadcast before 9 p.m .;
Zmanjšati izpostavljenost mladoletnikov oglasom za alkohol.
Reduce exposure of minors to alcohol advertising.
Alkohol ni običajen proizvod.
Alcohol is not an ordinary commodity.
Poleg tega, da je droga, ki lahko povzroči telesno in psihološko odvisnost, je alkohol strupena snov in je vzrok za približno 60 bolezni in stanj.
Apart from being a drug that can lead to both physical and psychological dependence, alcohol is a toxic substance and a cause of some 60 diseases and conditions.
Alkohol je ključni dejavnik zdravja, odgovoren za 7,4 % vseh smrti zaradi slabega zdravja in predčasnih smrti v EU, zaradi česar se uvršča med tri vodilne dejavnike tveganja, za povišanim krvnim tlakom in tobakom.
Alcohol is a key health determinant, responsible for 7,4 % of all ill-health and premature death in the EU, which makes it the third leading risk factor, after high blood pressure and tobacco.
V EU povzroči skoraj 195.000 smrti vsako leto (več kot 25 % moških starih od 15 - 29 let umre zaradi alkohola).
It causes nearly 195,000 deaths each year in the EU (over 25 % of male deaths in the age group 15-29 years are caused by alcohol.
Nadalje, smrti, ki se jih lahko pripiše alkoholu, poškodbam in nasilju stanejo zdravstveni, socialni in zaposlitveni sektor ter sektor kazenskega prava v EU približno 125 milijard EUR na leto.
Further, alcohol-attributable disease, injury and violence cost the health, welfare, employment and criminal justice sectors across the EU some €125 billion a year.
Ta znesek predstavlja 1,3 % BNP (tj.
Equivalent to 1,3% GDP (i.e. €650 for each household).
Vedno več raziskav kaže, da zaradi izpostavljenosti oglasom za alkohol in uživanju v njih mladi razvijejo pozitivnejša pričakovanja in odnose do alkohola, kar posledično vpliva na to, kdaj začnejo uživati alkohol, kot tudi na njihove navade in količine užitega alkohola.
A growing body of research shows that exposure to and enjoyment of alcohol commercials cause minors to develop more positive expectancies and attitudes towards alcohol, which in turn influences the onset of drinking age, as well as their patterns and levels of alcohol consumption.
V nasprotju z omejitvami, ki zadevajo vsebino oglasov, je prepoved oglaševanja alkohola pred 21 uro preprosta in praktična za izvajanje in nadziranje sredstev za zmanjšanje količine oglasov za alkohol, ki so jim mladoletniki izpostavljeni.
In contrast with restrictions on the content of advertisements, a 9 p.m. watershed ban on alcohol advertising offers an easy and practical to implement and to monitor means to reducing the volume of alcohol advertising to which minors are exposed.
ČLEN1, TOČKA 6 Člen 3 g, točka (f) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g, point (f) (Directive 89/552/EEC)
ČLEN 1, TOČKA 6 Člen 3 g, točka (f a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g, point (f a) (new) (Directive 89/552/CCE)
(fa) avdiovizualne medijske storitve za otroke ne vsebujejo ali niso prekinjene z oglaševanjem, sponzoriranjem ali trženjem hrane in pijače z visoko vsebnostjo maščob, sladkorja in soli na podlagi profila hranilne vrednosti, ob upoštevanju enakih načel, kot so razvita v uredbi o zdravstvenih trditvah, ter alkoholnih pijač.
(fa) audiovisual media services for children shall not contain or be interrupted by advertising, sponsorship or any marketing of foods and drinks high in fat, sugar and salt based on nutrition profiles, following the same principles as developed in the Health Claims Regulation and of alcoholic beverages.
Treba je urediti okrepljeno varstvo mladoletnikov, ker je vedno večje število žensk zaposlenih in puščajo mladoletnike nenadzorovane pred televizijo.
A reinforced protection of minors ought to be settled, since a growing number of women enter the workforce and leaving minors unattended in front of the television
Člen 3h, odstavek 1 (Direktiva 89/552/EGS)
Article 3h, paragraph 1 (Directive 89/552/CEE)
Avdiovizualne medijske storitve, ki so sponzorirane ali vsebujejo promocijsko prikazovanje izdelkov , morajo izpolnjevati naslednje zahteve:
Audiovisual media services that are sponsored or that contain product placement shall meet the following requirements:
Avdiovizualne medijske storitve, ki so sponzorirane, morajo izpolnjevati naslednje zahteve:
Audiovisual media services that are sponsored shall meet the following requirements:
Glej obrazložitev predloga spremembe uvodne izjave 40.
See justification to the amendment on recital 40
Člen 3h, odstavek 1, točka (c) (Direktiva 89/552/EGS)
Article 3h, paragraph 1, point (c) (Directive 89/552/CEE)
Oddaje , nastale v tretjih državah, s promocijskim prikazovanjem izdelkov je treba ustrezno opredeliti na začetku oddaje in tako preprečiti zmedenost gledalcev.
Programmes produced in third countries containing product placement must be appropriately identified at the start of the programme in order to avoid any confusion on the part of the viewer.
ČLEN 1, TOČKA 6 Člen 3 h, odstavek 2 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 h, paragraph 2 (Directive 89/552/EEC)
(2) Avdiovizualne medijske storitve ne smejo sponzorirati podjetja, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
(2) Audiovisual media services must not be sponsored by undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products.
(2) Avdiovizualnih medijskih programskih vsebin in storitev ne smejo sponzorirati podjetja, katerih glavna dejavnost je bodisi izdelava ali prodaja cigaret in drugih tobačnih izdelkov ali proizvodnja in prodaja alkohola.
(2) Audiovisual media programmes and services must not be sponsored by undertakings whose principal activity is either the manufacture or sale of cigarettes and other tobacco products or the manufacture or sale of alcohol .
Sponzoriranje je nesprejemljivo za vse dejavnosti, povezane s tobakom in alkoholom.
Sponsorship is inadmissible for any activities associated with tobacco or alcohol.
Člen 3h, odstavek 4 (Direktiva 89/552/EGS)
Article 3h, paragraph 4 (Directive 89/552/CEE)
Poročila in aktualne informativne oddaje ne smejo biti sponzorirane in ne smejo promovirati izdelkov .
News and current affairs shall not be sponsored and not contain product placement .
Avdiovizualne medijske storitve za otroke in dokumentarne oddaje ne smejo promovirati izdelkov .“
Audiovisual media services for children and documentaries may not contain product placement.”
Poročila in aktualne informativne oddaje ne smejo biti sponzorirane.“
News and current affairs shall not be sponsored."
ČLEN 1, TOČKA 6 Člen 3 ha (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 ha (new) (Directive 89/552/EEC)
Člen 3ha
Article 3ha
Uporaba pomoči pri produkciji za avdiovizualne medije je dopustna samo pod naslednjimi pogoji:
The utilisation of production aid for audiovisual media services shall only be admissible under the following conditions:
a) ne sme predstavljati omejite za novinarsko in umetniško svobodo izražanja,
a) it must not entail any restriction on journalistic or artistic freedom of expression,
b) če sta omemba ali prikazovanje proizvodov, storitev, imen, blagovnih znamk ali dejavnosti proizvajalca proizvodov ali ponudnika storitev potrebna iz uredniških razlogov, mora to biti opravljeno brez posebne ali nepotrebnega poudarka,
b) if in this connection the mentioning or showing of commodities, services, names, trade marks or activities of a producer of commodities or provider of services is required for editorial reasons, this must be done without any special or undue emphasis,