natgillin/translations-raw huggingface dataset:
(47) Regulativni organi morajo biti neodvisni od nacionalnih vlad in ponudnikov avdiovizualnih medijskih storitev, da lahko opravljajo svoje delo nepristransko in pregledno ter prispevajo k pluralnosti.
(18) In addition to advertising and teleshopping, the wider definition of audiovisual commercial communication is introduced.
Tesno sodelovanje med nacionalnimi regulativnimi organi in Komisijo je potrebno za zagotovitev pravilne uporabe te direktive –
It comprises moving images with or without sound which accompany audiovisual media services and are designed to promote, directly or indirectly, the goods, services or image or a natural or legal entity pursuing an economic activity and therefore it does not include public service announcements and charity appeals broadcast free of charge.
ČLEN 1, TOČKA 2
RECITAL 25
Člen 1, točka (a) (Direktiva 89/552/EGS)
For co-regulation and self-regulation, the Interinstitutional Agreement on Better Law-making 1 provides agreed definitions, criteria and procedures.
(a) ‚avdiovizualna medijska storitev‘ pomeni storitev, kakor je opredeljena v členih 49 in 50 Pogodbe in katere glavni namen je zagotavljanje gibljivih slik z zvokom ali brez za obveščanje, zabavo ali izobraževanje splošne javnosti po elektronskih komunikacijskih mrežah v skladu s členom 2(a) Direktive 2002/21/ES Evropskega parlamenta in Sveta.
Experience showed that co- and self-regulation instruments implemented in accordance with different legal traditions of Member States can play an important role in delivering a high level of consumer protection.
(a) ‚avdiovizualna medijska storitev‘ pomeni storitev, ki jo izvaja ponudnik medijske storitve in zanjo nosi uredniško odgovornost, kakor je opredeljeno v členih 49 in 50 Pogodbe, in katere glavni namen je zagotavljanje programskih vsebin, ki sestojijo iz gibljivih slik z zvokom ali brez za obveščanje, zabavo ali izobraževanje splošne javnosti po elektronskih komunikacijskih mrežah v skladu s členom 2(a) Direktive 2002/21/ES Evropskega parlamenta in Sveta;
(25) In its Communication to the Council and the European Parliament on Better Regulation for Growth and Jobs in the European Union the Commission stressed that a careful analysis on the appropriate regulatory approach, in particular whether legislation is preferable for the relevant sector and problem, or whether alternatives such as co-regulation or self regulation should be considered.
Ta izraz ne zajema publikacij v tiskani ali elektronski obliki ali katere koli storitve, v katerih avdiovizualni del ni glavna sestavina;
Furthermore, experience showed that both co- and self-regulation instruments implemented in accordance with different legal traditions of Member States can play an important role in delivering a high level of consumer protection.
(c) ‚razširjanje televizijskih programov‘ ali „televizijska programska vsebina“ pomeni linearno avdiovizualno medijsko storitev, pri kateri ponudnik medijske storitve odloči o času prenosa določenega programa in določi programski spored ;
Thus, self-regulation constitutes a type of voluntary initiative which gives the possibility to economic operators, the social partners, non-governmental organisations or associations to adopt amongst themselves and for themselves common guidelines.
(c) ‚linearna storitev‘ ali televizijska programska vsebina‘ pomeni avdiovizualno medijsko storitev, pri kateri se programske vsebine v kodirani ali nekodirani obliki, urejene po časovnem zaporedju, prenašajo nedoločenemu številu potencialnih gledalcev v času, ki ga v skladu s stalno programsko shemo določi ponudnik medijskih storitev;
Member States should, in accordance with their different legal traditions, recognise the effective role that effective self-regulation can play as an additional complement to legislation and the judicial and/or administrative mechanisms in place and its useful contribution to the achievement of the objectives of this Directive.
(e) „nelinearna storitev“ pomeni avdiovizualno medijsko storitev, ki sestoji iz ponudbe avdiovizualne vsebine, ki jo je uredil in pripravil ponudnik medijske storitve, in pri kateri uporabnik individualno zahteva predvajanje programa ;
To this end, where Member States are permitted to draw up lists of events of substantial social interest which must not be broadcast on an exclusive basis, it is for the individual Member State to decide whether to draw up such a list, which events it regards as having substantial social interest, how the term ‘a substantial proportion of the public’ is defined and what type of reporting should be made available.
V pojasnitev, da je "nelinearna storitev" medijska storitev na zahtevo.
It should remain at the discretion of the Member States what events they regard as having substantial social interest, how they define a substantial proportion of the public and what type of reporting is made available.
ČLEN 1, TOČKA 2
RECITAL 27
Člen 1, točka (f) Direktiva 89/552/EGS)
As a general rule, such short extracts should not exceed 90 seconds.
(f) „avdiovizualno komercialno sporočilo“ pomeni gibljive slike z zvokom ali brez, ki spremljajo avdiovizualne medijske storitve in so namenjene neposrednemu ali posrednemu u fizične ali uveljavljanju blaga, storitev ali ugleda pravne osebe, ki opravlja gospodarsko dejavnost;
(27) Therefore, in order to safeguard the fundamental freedom to receive information and to ensure that the interests of viewers in the European Union are fully and properly protected, those exercising exclusive rights concerning an event of public interest should grant other broadcasters and intermediaries, where they are acting on behalf of a broadcaster , the right to use short extracts for the purposes of general news programming, but not for the purposes of entertainment programme.
ČLEN 1, TOČKA 2
RECITAL 28
Člen 1, točka (h) (Direktiva 89/552/EGS)
(28) Non-linear services are different from linear services with regard to choice and control the user can exercise and with regard to the impact they have on society.
Takšna predstavitev velja za namerno zlasti tedaj, kadar se opravlja za plačilo ali podobno nadomestilo;
This justifies imposing lighter regulation on non-linear services, which only have to comply with the basic rules provided for in Articles 3c to 3h.
Takšna predstavitev velja za namerno zlasti tedaj, kadar se opravlja za plačilo ali podobno nadomestilo;
As a consequence, services such as repetitive loops of content and live streaming must be considered as non linear.
ČLEN 1, TOČKA 2
RECITAL 29
Člen 1, točka (k) Direktiva 89/552/EGS)
(29) Because of the specific nature of audiovisual media services, especially the impact of these services on the way people form their opinions, it is essential for users to know exactly who is responsible for the content of these services.
V praksi ponudniki medijske storitve redno zagotavljajo vsebine, ki jih pripravijo tretje osebe.
It is increasingly difficult to identify a single player in the media value chain which does not exercise some degree of editorial judgment, either in aggregating content or in filtering it out.
Tako večkrat ne morejo določiti, ali zadevni program vsebuje promocijsko prikazovanje izdelkov in na to ne morejo vplivati.
As the definition of a single editorial control becomes elusive, obligations on Member States to ensure transparency should be affirmed in a general way.
ČLEN 1, TOČKA 2
RECITAL 30
(iii) dela, ki nastanejo v koprodukciji v okviru sporazumov, ki so povezani z avdiovizualnim sektorjem in jih sklenejo Skupnost in tretje države, ter izpolnjujejo pogoje iz vsakega od teh sporazumov.
Where action at Community level is necessary, and in order to guarantee an area which is truly without internal frontiers as far as audiovisual media services are concerned, the Directive must ensure a high level of protection of objectives of general interest, in particular the protection of minors and human dignity.
Uporaba določb točk (ii) in (iii) je pogojena za dela z izvorom iz držav članic, ki niso predmet diskriminatornih ukrepov v zadevnih tretjih državah.
(30) In accordance with the principle of proportionality, the measures provided for in this Directive are strictly limited to the minimum needed to achieve the objective of the proper functioning of the internal market.
(vi) prispevek koproducentov iz teh držav k skupnim koprodukcijskim stroškom je večinski, koprodukcije pa ne kontrolirajo eden ali več producentov s sedežem zunaj teh držav;
Action at the community level is unable to ensure a high level of protection, but it can encourage it through a combination of co-and self-regulation.
Dela, ki niso evropska dela v smislu točk (i), (ii) in (iii), ampak so nastala v okviru dvostranskih koprodukcijskih pogodb, sklenjenih med državami članicami in tretjimi državami, se štejejo za evropska dela, če koproducenti iz Skupnosti
Furthermore, today, the audiovisual media, and especially television, are a channel to obtain information, educational training, cultural contents and access to leisure time in a rather significant manner.
prispevajo večinski delež skupnih stroškov produkcije in če produkcije ne nadzira eden ali več producentov s sedežem zunaj držav članic."
For this reason, it is indispensable that any progress that occurs should take fairly into account the possible needs of all European citizens, especially the handicapped, because otherwise they would remain excluded from the wide range of benefits that modern society and in particular digital TV can provide.
Opredelitev evropskih del je treba vključiti v ta člen in ne v poseben člen.
(33) None of the provisions of this Directive that concern the protection of minors and public order requires that the measures in question be implemented through prior control of audiovisual media services.
ČLEN 1, TOČKA 2
RECITAL 35
Člen 1, točka (k b) (novo) (Direktiva 89/552/EGS)
(35) Non-linear audiovisual media services have the potential to partially replace linear services.
Namen dodatne opredelitve je, da se natančneje pojasni in omeji obseg predlagane "pravice kratkega poročanja" v členu 3(b).
The market for non-linear services is at a very early stage it is development.
Še posebej omejuje izraz "posredniki" v prvotnem predlogu storitev tiskovnih agencij, in sicer samo takrat, kadar posredujejo storitve izdajateljem televizijskih programov.
Imposing cultural quotas or financial contribution risks undermining the development of these new services.
Opredelitev temelji na opredelitvi izdajatelja televizijskih programov v predlaganem členu 1(d) in na klasifikaciji storitev tiskovnih agencij v Splošnem sporazumu o trgovini s storitvami STO.
In any case, lower barriers to distribution should have a positive effect on cultural diversity, in particular by creating markets for so-called “tail” content.
ČLEN 1, TOČKA 3, TOČKA (A A) (novo)
RECITAL 35 A (new)
Države članice in Komisija zagotavljajo (ob spoštovanju recipročnih pristojnosti) pluralnost avdiovizualnih komunikacijskih storitev, njihovo svobodo in neodvisnost.
It should be made clear that – as to date – pure bundling, transmission or reselling of content offers for which third parties do not have the editorial responsibility as media service providers are not included in the scope of the Directive.
ČLEN 1, TOČKA 3, TOČKA (E)
RECITAL 38
Člen 2, odstavek 5 (Direktiva 89/552/EGS)
(38) The availability of non-linear services increases the choice of the consumer.
ČLEN 1, TOČKA 3, TOČKA (G)
RECITAL 41
Država članica lahko, da se prepreči zloraba ali goljufivo ravnanje, sprejme ustrezne ukrepe proti ponudniku medijske storitve s sedežem v drugi državi članici, ki vse svoje dejavnosti ali njihov večji del usmerja na ozemlje prve države članice.
Moreover, as Directive 2003/33/EC, which prohibits advertising and sponsorship for cigarettes and other tobacco products in printed media, information society services and radio broadcasting, is without prejudice to Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities, in view of the special characteristics of audiovisual media services, the relation between Directive 2003/33/EC and Directive 89/552/EEC should remain the same after the entry into force of the present Directive.
Država članica lahko, da se prepreči zloraba ali goljufivo ravnanje na področju javnega reda, ki ga ta direktiva ne obravnava , sprejme ustrezne ukrepe proti ponudniku medijske storitve s sedežem v drugi državi članici, ki vse svoje dejavnosti ali njihov večji del usmerja na ozemlje prve države članice.
Accordingly, in case of conflict between the provisions of this Directive and a provision of another Community act governing specific aspects of access to or exercise of an audiovisual media service activity, the provisions of this Directive should prevail.
To dokaže prva država članica za vsak primer posebej.
This Directive consequently complements the Community acquis.
Države članice prostega pretoka storitev ne ovirajo z utemeljitvami, ki spadajo na področja, ki jih ureja ta direktiva.
Furthermore, this Directive is without prejudice to Regulation .../... of the European Parliament and of the Council on nutrition and health claims made on foods.
Državam članicam dovoljuje, da blokirajo storitve, ki prihajajo v državo, tudi če so popolnoma skladne s pravili direktive, torej bi z uskladitvijo teh predpisov zagotovili delovanje enotnega trga.
While the Directive does not increase the hourly amount of admissible advertising, it gives flexibility to broadcasters with regard to its insertion where this does not unduly impede the integrity of programmes.
V skladu s Pogodbo in sodno prakso Sodišča ES bi se takšno blokiranje lahko izvajalo le v primerih, ko je ogrožen javni red.
(42) Given the increased use of new technologies such as personal video recorders and increased choice of channels, detailed regulation with regard to the insertion of spot advertising with the aim of protecting viewers is no longer justified.
ČLEN 1, TOČKA 4, TOČKA (B)
RECITAL 44
Države članice smejo začasno odstopati od odstavka 1, če so izpolnjeni naslednji pogoji:
The hourly limit is more important since it also applies during prime time.
(c) zadevna država članica je ponudnika medijske storitve in Komisijo pisno obvestila o domnevnih kršitvah in o ukrepih, ki jih namerava sprejeti, če se takšna kršitev ponovi;
However, the limit of 20% of advertising per clock hour remains applicable, except for more time consuming forms of advertising such as telepromotions and teleshopping windows that require more time on account of their inherent characteristics and method of presentation.
(d) v 15 dneh od obvestila iz točke (c) se posvetovanje z državo članico, v kateri poteka oddajanje, in s Komisijo ni končalo z mirno rešitvijo spora, domnevna kršitev pa ostaja.
(44) The limitation on the amount of daily advertising and the restriction on advertising time per clock hour should, with a few exceptions, be abandoned.
Če Komisija odloči, da niso, bo morala država članica nemudoma opustiti zadevne ukrepe.
It is sufficient for quality control to be retained.
Odstopanja v prvem odstavku in pogoji, ki morajo biti izpolnjeni skladno s tem, zajemajo vse avdiovizualne medijske storitve in ne le televizijskega oddajanja.
It is sufficient that quality control of advertising is ensured.
Še posebej zaradi zaščite mladoletnikov mora ta člen obravnavati tudi nelinearne storitve.
The quantitative requirements may be abandoned in the interest of deregulation, particularly since consumers are only willing to tolerate a certain amount of advertising.
ČLEN 1, TOČKA 5
RECITAL 47
Člen 3, odstavek 2 a (novo) (Direktiva 89/552/EGS)
The specific features of the organisation of regulators in the national media systems should be safeguarded.
Države članice enkrat letno institucijam Skupnosti posredujejo informacije o izvajanju direktive.
This wording takes account of the varying national organisational forms of supervision in the Member States.
Člen 3, odstavek 3 (Direktiva 89/552/EGS)
RECITAL 47 A (new)
Te ureditve so takšne, da jih glavne interesne skupine na splošno sprejemajo ter da zagotavljajo učinkovito izvajanje.“
Moreover, a non-exhaustive list of accessibility features necessary to respect the provisions of the charter is proposed.
ČLEN 1, TOČKA 6
ARTICLE 1, POINT 2
Člen 3b, odstavek 1 (Direktiva 89/552/EGS)
Article 1, point (a) (Directive 89/552/EEC)
Države članice pravično, primerno in nediskriminatorno zagotovijo, da za namene kratkega poročanja izdajatelji televizijskih programov in tiskovne agencije, ki delujejo v njihovem imenu, ki imajo sedež v drugih državah članicah, niso prikrajšani za dostop do dogodkov velikega javnega interesa.
(b) ‘media service provider’ means the natural or legal person who has editorial responsibility for the choice of the audiovisual content of the audiovisual media service and determines the manner in which it is organised;
Omemba tiskovnih agencij v členi 3(b) bi zagotovila, da izdajatelji televizijskih programov prejemajo neobdelane mednarodne novice v za njihove namene najučinkovitejšem formatu.
(c) ‘television broadcasting’ or ‘television broadcast’ mean a linear audiovisual media service where a media service provider decides upon the moment in time when a specific programme is transmitted and establishes the programme schedule;
Omejevanje pravice izdajateljev televizijskih programov z izključitvijo tiskovnih agencij bi vzpostavila bolj teoretične kot dejanske pravice zaradi praktičnih vprašanj pri hitrem doseganju čezmejnega sodelovanja, zlasti kadar gre za novice o nepričakovanih dogodkih.
(c) 'television broadcast' or 'linear service' means an audiovisual media service where a chronological sequence of programmes is transmitted to an indeterminate number of potential viewers at a point in time decided upon by the media service provider according to a fixed programming schedule;
Člen 3b, odstavek 1 b (novo) (Direktiva 89/552/EGS)
Article 1, point (f) (Directive 89/552/EEC)
1(b) Države članice pravično, primerno in nediskriminatorno sprejmejo potrebne ukrepe, s katerimi zagotovijo, da pooblaščeni izdajatelji televizijskih programov pod njihovo jurisdikcijo in tisti s sedežem v drugi državi članici niso prikrajšani za dostop do dogodkov velikega javnega interesa, ki jih prenašajo izdajatelji pod njihovo jurisdikcijo, ter da za to prejmejo primerno plačilo.
(f) ‘audiovisual commercial communication’ means moving images with or without sound which accompany audiovisual media services and are designed to promote, directly or indirectly, the goods, services or image of a natural or legal entity pursuing an economic activity;
Člen 3b, odstavek 2 (Direktiva 89/552/EGS)
Article 1, point (h) (Directive 89/552/EEC)
Dostop do samega dogodka je lahko alternativa za pridobivanje materiala, potrebnega za pravico do kratkega poročanja.
Such representation is considered to be intentional in particular if it is done in return for payment or for similar consideration;
Člen 3c, odstavek 1, uvodni del (Direktiva 89/552/EGS)
Article 1, point (i) (Directive 89/552/EEC)
Države članice zagotovijo, da ponudniki avdiovizualnih medijskih storitev pod njihovo jurisdikcijo omogočijo prejemnikom storitve lahek, neposreden in stalen dostop vsaj do naslednjih informacij:
(i) ‘sponsorship’ means any contribution made by a public or private undertaking not engaged in providing audiovisual media services or in the production of audio-visual works, to the financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products;
Člen 3c, odstavek 1, točka (b) (Direktiva 89/552/EGS)
Article 1, point (k) (Directive 89/552/EEC)
(b) geografski naslov, na katerem ima ponudnik medijske storitve svoj sedež;
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, normally in return for payment or for similar consideration;
(b) geografski in poštni naslov, na katerem ima ponudnik medijske storitve svoj sedež;
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, with or without payment or similar consideration to the media service provider.
Besedišče mora biti dosledno in državam članicam zagotoviti prožnost pri uporabi koregulacije.
This shall be proven on a case by case basis by the first Member State.
ČLEN 1, TOČKA 6
ARTICLE 1, POINT 3, POINT (G) Article 2, paragraph 8 (Directive 89/552/EEC)
Člen 3d, odstavek 1 a (novo) (Direktiva 89/552/EGS)
(b) the latter Member State does not take such measures;
Države članice s primernimi sredstvi zagotovijo, da avdiovizualne medijske storitve in avdiovizualna komercialna sporočila, ki jih omogočajo ponudniki pod njihovo jurisdikcijo, ne spodbujajo nestrpnosti zaradi spola, rasne ali etnične pripadnosti, vere ali prepričanja, invalidnosti, starosti ali spolne usmerjenosti.
If the Commission decides that the measures are incompatible with Community law, the Member State in question shall refrain from taking the proposed measures.
Države članice zagotovijo, da ponudniki medijskih storitev pod njihovo jurisdikcijo ustrezno uveljavljajo, kadar je to izvedljivo, produkcijo in dostop do evropskih del iz člena 6.
Member States shall remain free to require media service providers under their jurisdiction to comply with more detailed or stricter rules in the areas covered by this Directive.
ČLEN 1, TOČKA 6
ARTICLE 1, POINT 5
Člen 3f, odstavek 1, pododstavek 1 a (novo) (Direktiva 89/552/EGS)
Article 3, paragraph 3 (Directive 89/552/EEC)
V okviru zakonskih obveznosti, ki so vključene v direktivo, morajo nelinearne storitve sodelovati pri podpori evropskim delom in njihovem uveljavljanju.
These regimes shall be such that they are broadly accepted by the main stakeholders and provide for effective enforcement.
Če bi izpolnjevanje obveznosti, ki so povezane s kulturno raznolikostjo, zahtevali samo od izdajateljev televizijskega programa, bi lahko resno ogrozili evropsko ustvarjalno produkcijo.
These regimes shall be such that they are broadly accepted by the main stakeholders in the Member States concerned and provide for effective enforcement.
(i) biti žaljiva zaradi diskriminacije na podlagi spola, rase, etničnega izvora, invalidnosti, starosti ali spolne usmerjenosti oziroma kako drugače kršiti človeškega dostojanstva;
Giving free access to a broadcaster’s signal causes significant problems with regards to copyrights and infringes the broadcasters´ and/or rights holders’ property rights.
(iv) spodbujati vedenja, škodljivega za okolje,
ARTICLE 1, POINT 6 Article 3b, paragraph 2 a (new) (Directive 89/552/EEC)
(e) avdiovizualna komercialna sporočila za alkoholne pijače ne smejo biti namenjena mladoletnikom in ne smejo spodbujati čezmernega uživanja takšnih pijač;
Clarifies that the existing obligations of copyright law are not affected by the directive.
Člen 3g, točka (f a) (novo) in odstavek 1 a (novo) (Direktiva 89/552/EGS)
Article 3c, point (c) (Directive 89/552/EEC)
(iv) ne sme brez razloga prikazovati mladoletnikov v nevarnih situacijah.
Does not affect the English version
Poleg tega je v primerjavi z novim besedilom, ki ga je predlagala Komisija, ustreznejše sedanje besedilo (člen 16), ki bolje ščiti mladoletnike.
Linguistic amendment
"Pretirano poudarjanje" se opredeli kot ponavljajoča se prisotnost izdelka, storitve ali njegove/njene blagovne znamke oziroma na podlagi načina, na katerega je predstavljen/predstavljena, ob upoštevanju vsebine programov, v katerih se pojavlja.
Member States and the Commission shall encourage the drawing up of codes of conduct by trade, professional and consumer association or organisations to ensure audio visual media services are not made available in such a way that might seriously impair the physical, mental or moral development of minors.