natgillin/translations-raw huggingface dataset:
(h) „prikrito oglaševanje “ pomeni besedno ali slikovno predstavitev blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programskih vsebinah, kadar izdajatelj televizijskega programa uporabi takšno predstavitev za oglaševanje in bi javnost lahko bila zavedena glede narave te predstavitve.
(h) ‘surreptitious advertising’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the broadcaster to serve advertising and might mislead the public as to its nature.
Takšna predstavitev velja za namerno zlasti tedaj, kadar se opravlja za plačilo ali podobno nadomestilo;
Such representation is considered to be intentional in particular if it is done in return for payment or for similar consideration;
(h) „prikrito oglaševanje“ pomeni besedno ali slikovno predstavitev blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programskih vsebinah, kadar ponudnik medijskih storitev uporabi takšno predstavitev za oglaševanje in bi javnost lahko bila zavedena glede narave te predstavitve.
(h) ‘surreptitious advertising’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve advertising and might mislead the public as to its nature.
Prikrito oglaševanje je treba prepovedati tudi pri nelinearnih storitvah .
Surreptitious advertising should be prohibited in non-linear services too.
člen 1, točka (h a) (novo) (Direktiva 89/552/EGS)
Article 1, point (h a) (new) (Directive 89/552/EEC)
(ha) „Vključevanje izdelkov“ in „tematsko prikazovanje“ pomenita posredovanje katerega koli podjetja ali organa v zgodbi filma ali igranega programa z izključnim namenom uveljavljanja izdelka, storitve ali blagovne znamke;
(ha) ‘product integration’ and ‘thematic placement’ mean the intervention of any undertaking or body in the plot of a film or fictional programme seeking to promote in particular a product, service or brand;
Ta opredelitev je bistvena za pojasnitev, kaj pomeni tematsko prikazovanje.
This definition is essential in order to clarify what is meant by thematic placement.
člen 1, točka (i) (Direktiva 89/552/EGS)
Article 1, point (i) (Directive 89/552/EEC)
(i) „sponzorstvo“ pomeni vsak prispevek, ki ga javno ali zasebno podjetje, ki se ne ukvarja z zagotavljanjem avdiovizualnih medijskih storitev ali produkcijo avdiovizualnih del, nameni za financiranje avdiovizualnih medijskih storitev zaradi uveljavljanja svojega imena, blagovne znamke, ugleda, dejavnosti ali proizvodov;
(i) ‘sponsorship’ means any contribution made by a public or private undertaking not engaged in providing audiovisual media services or in the production of audio-visual works, to the financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products;
(i) „sponzorstvo“ pomeni vsak prispevek, ki ga javno ali zasebno podjetje ali fizična oseba , ki se ne ukvarja z zagotavljanjem avdiovizualnih medijskih storitev ali produkcijo avdiovizualnih del, nameni za posredno ali neposredno financiranje avdiovizualnih medijskih storitev zaradi uveljavljanja svojega imena, blagovne znamke, ugleda, dejavnosti ali proizvodov;
(i) ‘sponsorship’ means any contribution made by a public or private undertaking or natural person not engaged in providing audiovisual media services or in the production of audio-visual works, to the direct or indirect financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products;
člen 1, točka (i a) (novo) (Direktiva 89/552/EGS)
Article 1, point (i a) (new) (Directive 89/552/EEC)
(ia) „televizijska promocija“ pomeni obliko oglaševanja, ki zajema prikazovanje blaga ali storitev ali govorno ali vizualno predstavitev blaga oziroma storitev proizvajalca blaga ali ponudnika storitev kot del programa z namenom promocije blaga ali storitev, predstavljenih ali prikazanih za plačilo;
(ia) ‘telepromotion’ means a form of advertising consisting of the display of goods or services or a spoken or visual presentation of the goods and services of a goods producer or services supplier, transmitted as part of a programme to promote the supply of the goods or services presented or displayed in return for payment;
Pojem televizijske promocije je posebna oblika avdiovizualnega komercialnega sporočila, zato je potrebna posebna opredelitev.
The concept of ‘telepromotion’ represents a particular form of audiovisual commercial communication which therefore requires a specific definition.
V zvezi s tem je treba pripomniti, da je bil ta pojem okvirno sprejet v razlagalnem sporočilu aprila 2004, v katerem je bil vključen.
With regard to the definition, it should be noted that telepromotion was given tentative recognition through its inclusion in the interpretative communication of April 2004.
Tako kot za druge oblike oglaševanja mora tudi za televizijsko promocijo veljati časovna omejitev; ker pa je v predlogu spremembe odpravljena dnevna omejitev, je treba televizijsko promocijo vključiti v urno omejitev.
Like other forms of advertising, telepromotion must be subject to time limits and, since the amendment of the directive abolishes daily limits, telepromotions need to be included in the hourly limits.
člen 1, točka (k) (Direktiva 89/552/EGS)
Article 1, point (k) (Directive 89/552/EEC)
(k) „promocijsko prikazovanje izdelkov“ pomeni katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali podatke o izdelku, storitvi ali njegovi/njeni blagovni znamki, tako da jih pokaže v avdiovizualni medijski storitvi običajno za plačilo ali podobno nadomestilo.”
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, normally in return for payment or for similar consideration.
(k) „promocijsko prikazovanje izdelkov“ pomeni katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali podatke o izdelku, storitvi ali njegovi/njeni blagovni znamki, tako da jih pokaže v avdiovizualni medijski storitvi proti plačilu ali brez plačila ali podobnega nadomestila ponudniku avdiovizualnih medijskih storitev .
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, with or without payment or similar consideration to the media service provider.
Vendar ne vključuje sporočil, ki izhajajo iz neodvisne uredniške odločitve za uporabo izdelkov, vendar brez pretiranega poudarjanja, ki so naravni del programa in lajšajo njegovo pripravo, na primer nagrade, ki so podeljene v oddajah, postranski predmeti in rekviziti;
It does not include, however, communications resulting from independent editorial decisions to use products, without undue prominence, which are integral to a programme and facilitate its production, such as prizes awarded in programmes, branded merchandising products and incidental objects and props;.
Promocijsko prikazovanje izdelkov se navadno izvaja za plačilo ali podobno nadomestilo.
It is a characteristic of product placement that it is carried out in return for payment or for similar consideration.
Opredelitev "promocijskega prikazovanja izdelkov" ne sme vključevati primerov, v katerih so izdelki neodvisen del programa (npr. postranski predmeti) in katerih vključitev temelji na neodvisnih in nekomercialnih uredniških odločitvah.
The definition of ‘product placement’ should exclude cases where the products form an independent part of a programme (for instance, as casual objects) and their inclusion is based on an independent and non-commercial editorial decision.
V nasprotnem primeru bi pravila o promocijskem prikazovanju izdelkov negativno vplivala na uredniško odločitev, da se v avdiovizualnih produkcijah uporabljajo predmeti iz vsakdanjega življenja.
Otherwise the rules on product placement would adversely affect editorial decisions to use objects from daily life in audiovisual productions.
Poleg tega je pomembno, da novi predpisi o promocijskem prikazovanju izdelkov nenamerno ne izključijo že obstoječih in zakonito izvajanih oblik programa.
Moreover, it is important that the new regulations on product placement do not accidentally outlaw already existing and legitimately practiced formats in programming.
Z zdajšnjo opredelitvijo bi bila na primer uporaba izdelkov z blagovno znamko za nagrado v otroških programih še naprej prepovedana .
Under the current definition, for example, the use of branded prizes would remain prohibited in children's programmes .
člen 1, točka (k a ) (novo) (Direktiva 89/552/EGS)
Article 1, point (k a ) (new) (Directive 89/552/EEC)
(ka) ‚pomoč pri produkciji‘ pomeni blago ali storitve, ki se brez plačila ali drugega nadomestila uporabljajo zaradi uredniških razlogov;
(ka) ‘production aids' means goods or services made available without payment or other consideration and used for editorial reasons;
Predlog spremembe določa razliko med proizvodno pomočjo in promocijskim prikazovanjem izdelkov.
Draws the distinction between production aids and product placement.
člen 1, točka (k b) (novo) (Direktiva 89/552/EGS)
Article 1, point (k b) (new) (Directive 89/552/EEC)
(kb) ‚program‘ pomeni niz gibljivih slik z zvokom ali brez njega, ki predstavlja posamezno točko znotraj sporeda ali kataloga, ki ga oblikuje ali sestavi ponudnik medijskih storitev;
(kb) ‘programme’ means a set of moving images with or without sound constituting an individual item within a schedule or a catalogue established or compiled by a media service provider;
člen 1, točka (k c) (novo) (Direktiva 89/552/EGS)
Article 1, point (k c) (new) (Directive 89/552/EEC)
(kc) ‚koregulacija‘ pomeni obliko ureditve, ki temelji na sodelovanju med javnimi organi in samoregulativnimi organi.
(kc)'co-regulation' means a form of regulation based on cooperation between public authorities and self-regulating bodies.
Potrebne so dodatne opredelitve .
It is important to give additional definitions .
člen 1, točka (k d) (novo) (Direktiva 89/552/EGS)
Article 1, point (k d) (new) (Directive 89/552/EEC)
(kd) ‚uredniška odgovornost‘ pomeni odgovornost za strokovno sestavo sporeda ali programskih vsebin, namenjenih širši javnosti, z namenom, da se medijske vsebine predvajajo v določenem časovnem okviru ali da jih je mogoče naročiti iz kataloga.
(kd) ‘editorial responsibility’ means responsibility for the composition of the schedule or the compilation of programmes intended for the general public, in a professional capacity, in order to deliver the media content within a set time frame or to allow it to be ordered from a catalogue.
Izraz „uredniška odgovornost“ je zelo pomemben za področje uporabe direktive in ga je zato treba posebej opredeliti.
The term ‘editorial responsibility’ is very important for the scope of the directive and therefore requires a definition.
ČLEN 1, TOČKA 3, TOČKA (F)
ARTICLE 1, POINT 3, POINT (F)
člen 2, odstavek 6 (Direktiva 89/552/EGS)
Article 2, paragraph 6 (Directive 89/552/EEC)
Ta direktiva se ne uporablja za avdiovizualne medijske storitve, ki so namenjene izključno sprejemu v tretjih državah in ki jih javnost v eni ali več državah članicah posredno ali neposredno ne sprejema s standardno potrošniško opremo.“
This Directive does not apply to audiovisual media services intended exclusively for reception in third countries and which are not received with standard consumer equipment directly or indirectly by the public in one or more Member States.”
Ta direktiva se ne uporablja za avdiovizualne medijske storitve, ki jih javnost v eni ali več državah članicah posredno ali neposredno ne sprejema s standardno potrošniško opremo.“
This Directive does not apply to audiovisual media services which are not received with standard consumer equipment directly or indirectly by the public in one or more Member States.”
Namen te direktive je (med drugim) zagotoviti dobre standarde storitev za evropske uporabnike avdiovizualnih medijskih storitev.
This Directive is intended (among other issues) to provide good service standards for European consumers of audiovisual media services.
Ni razloga, da bi državljanom drugih držav zagotovili evropske avdiovizualne medijske storitve s standardi, nižjimi od tistih, ki se uporabljajo v EU.
There is no reason to consider that citizens in other countries should be granted European audiovisual media services with lower standards than the ones that apply to EU.
Dober zgled iz EU glede tega lahko ima pozitiven učinek na svetovni razvoj v tem sektorju.
A good example from EU in this matter can have a global positive impact on the evolution of this sector.
ČLEN 1, TOČKA 3, TOČKA (G)
ARTICLE 1, POINT 3, POINT (G)
člen 2, odstavki 7, 8, 9 in10 (novo) (Direktiva 89/552/EGS)
Article 2, paragraphs 7, 8, 9 and10 (new) (Directive 89/552/EEC)
(g) Dodajo se naslednji novi odstavki 7, 8, 9 in 10:
(g) The following new paragraphs 7, 8, 9 and 10 are added:
Država članica lahko, da se prepreči zloraba ali goljufivo ravnanje, sprejme ustrezne ukrepe proti ponudniku medijske storitve s sedežem v drugi državi članici, ki vse svoje dejavnosti ali njihov večji del usmerja na ozemlje prve države članice.
A Member State may, in order to prevent abuse or fraudulent conduct, adopt appropriate measures against a media service provider established in another Member State that directs all or most of its activity to the territory of the first Member State .
To dokaže prva država članica za vsak primer posebej.
This shall be proven on a case by case basis by the first Member State .
Države članice lahko sprejmejo ukrepe v skladu z odstavkom 7, samo če so izpolnjeni vsi naslednji pogoji:
Member States may take measures pursuant to paragraph 7 only if all of the following conditions are met:
(a) država članica sprejemnica zaprosi državo članico, v kateri ima ponudnik medijske storitve sedež, da sprejme ukrepe;
(a) the receiving Member State asks the Member State in which the media service provider is established to take measures;
(b) slednja država članica ne sprejme takšnih ukrepov;
(b) the latter Member State does not take such measures;
(c) prva država članica obvesti Komisijo in državo članico, v kateri ima ponudnik medijske storitve sedež, o svoji nameri sprejeti ukrepe;
(c) the first Member State notifies the Commission and the Member State in which the media service provider is established of its intention to take such measures and
(d) Komisija odloči, da so ukrepi v skladu z zakonodajo Skupnosti.
(d) the Commission decides that the measures are compatible with Community law.
Vsi ukrepi v skladu z odstavkom 7 so objektivno potrebni, se uporabljajo na nediskriminacijski način, so primerni za uresničitev želenih ciljev in ne smejo preseči tega, kar je potrebno za njihovo uresničitev.
Any measures pursuant to paragraph 7 shall be objectively necessary, applied in a non-discriminatory manner, be suitable for attaining the objectives which they pursue and may not go beyond what is necessary to attain them.
Komisija odloči v treh mesecih po prejemu obvestila iz odstavka 8.
The Commission shall decide within three months following notification under paragraph 8.
Če Komisija odloči, da ukrepi niso v skladu z zakonodajo Skupnosti, zadevna država članica ne sprejme nobenega predlaganega ukrepa.“
If the Commission decides that the measures are incompatible with Community law, the Member State in question shall refrain from taking the proposed measures.”
ČLEN 1, ODSTAVEK 4, TOČKA (B)
ARTICLE 1, POINT 4, POINT (B)
člen 2a, odstavek 2 (Direktiva 89/552/EGS)
Article 2a, paragraph 2 (Directive 89/552/EEC)
(b) v odstavku 2 se „člen 22a“ nadomesti s „člen 3e“.
(b) In paragraph 2 "Article 22a" is replaced by "Article 3e".
(b) odstavek 2 se nadomesti z naslednjim besedilom:
(b) Paragraph 2 is replaced by the following:
Države članice smejo začasno odstopati od odstavka 1, če so izpolnjeni naslednji pogoji:
Member States may, provisionally, derogate from paragraph 1 if the following conditions are fulfilled:
(a) avdiovizualna medijska storitev , ki prihaja iz druge države članice, očitno, resno in huje krši člen 22(1) ali (2) in/ali člena 3d in 3e;
(a) an audiovisual media service coming from another Member State manifestly, seriously and gravely infringes Article 22 (1) or (2) and/or Articles 3d or 3e;
(b) v zadnjih 12 mesecih je ponudnik medijskih storitev kršil določbo(e) iz točke (a) vsaj še v dveh predhodnih primerih;
(b) during the previous 12 months, the media service provider has infringed the provision(s) referred to in (a) on at least two prior occasions;
(c) zadevna država članica je ponudnika medijskih storitev , državo članico, v kateri ima ta sedež, in Komisijo pisno obvestila o domnevnih kršitvah in o ukrepih, ki jih namerava sprejeti, če se takšna kršitev ponovi;
(c) the Member State concerned has notified the media service provider , the Member State in which it is established and the Commission in writing of the alleged infringements and of the measures it intends to take should any such infringement occur again;
(d) posvetovanja z državo članico, v kateri je sedež, in s Komisijo se v 15 dneh od obvestila iz točke (c) niso končala z mirno poravnavo, domnevna kršitev pa ostaja. “
(d) consultations with the Member State of establishment and the Commission have not produced an amicable settlement within 15 days of the notification provided for in (c), and the alleged infringement persists."
Možnost odziva na izjemno hude kršitve, ki je zdaj veljajo za televizijo, mora biti na voljo tudi pri nelinearnih medijskih storitvah.
It should be possible to react in the event of serious infringements in non-linear media services, as it is now for TV broadcasts.
člen 2a, odstavek 2a (novo) (Direktiva 89/552/EGS)
Article 2a, paragraph 2a (new) (Directive 89/552/EEC)
Države članice smejo v nujnih primerih začasno sprejeti ukrepe za odstopanje od odstavka 1 brez izpolnitve pogojev iz točk 2(b), 2(c) in 2(d) zgoraj.
Member States may, in urgent cases, provisionally take measures to derogate from paragraph 1 without fulfilling the conditions set out in points 2(b), 2(c) and 2(d) above.
Če to storijo, je treba o ukrepih čim prej uradno obvestiti Komisijo in državo članico, v kateri ima ponudnik medijskih storitev sedež, ter navesti razloge, zaradi katerih država članica meni, da gre za nujen primer.
If they do so, the measures shall be notified in the shortest possible time to the Commission and to the Member State in which the media service provider is established, with an indication of the reasons for which the Member State considers that the case is urgent.
člen 2a, odstavek 2b (novo) (Direktiva 89/552/EGS)
Article 2a, paragraph 2b (new) (Directive 89/552/EEC)
Komisija v dveh mesecih po tem, ko so jo države članice obvestile o sprejetih ukrepih, odloči, ali so ti ukrepi skladni z zakonodajo Skupnosti.
The Commission shall, within two months following notification of the measures taken by the Member State, take a decision on whether the measures are compatible with Community law.
Če Komisija odloči, da niso, se od države članice zahteva, naj zadevne ukrepe nemudoma opusti.
If it decides that they are not, the Member State shall be required to withdraw the measures in question as a matter of urgency.
člen 2a, odstavek 3 (Direktiva 89/552/EGS)
Article 2a, paragraph 3 (Directive 89/552/EEC)
Odstavek 2 ne vpliva na noben postopek, pravno sredstvo ali sankcijo, ki se uporablja za zadevne kršitve v državi članici, pod katere jurisdikcijo je zadevni izdajatelj televizijskega programa .
Paragraph 2 shall be without prejudice to the application of any procedure, remedy or sanction to the infringements in question to the Member State which has jurisdiction over the broadcaster concerned.
Odstavek 2 ne vpliva na uporabo nobenega postopka, pravnega sredstva ali sankcije, ki se uporablja za zadevne kršitve v državi članici, pod katere jurisdikcijo je zadevni ponudnik medijskih storitev .
Paragraph 2 shall be without prejudice to the application of any procedure, remedy or sanction to the infringements in question in the Member State which has jurisdiction over the media service provider concerned.
ČLEN 1, TOČKA 5 člen 3, odstavek 1 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 5 Article 3, paragraph 1 (Directive 89/552/EEC)
Države članice lahko od ponudnikov medijskih storitev pod svojo jurisdikcijo zahtevajo, da na področjih, ki jih zajema ta direktiva, ravnajo v skladu z natančnejšimi ali strožjimi pravili.
Member States shall remain free to require media service providers under their jurisdiction to comply with more detailed or stricter rules in the areas covered by this Directive.
Države članice lahko od ponudnikov medijskih storitev pod svojo jurisdikcijo zahtevajo, da na področjih, ki jih zajema ta direktiva, ravnajo v skladu z natančnejšimi ali strožjimi pravili, če ta pravila niso v nasprotju s splošnimi načeli zakonodaje EU .
Member States shall remain free to require media service providers under their jurisdiction to comply with more detailed or stricter rules in the areas covered by this Directive, provided that such rules do not conflict with general principles of EU law .
ČLEN 1, TOČKA 5 člen 3, odstavek 1a (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 5 Article 3, paragraph 1a (new) (Directive 89/552/EEC)
Ko je država članica:
Where a Member State :
(a) izkoristila možnost na podlagi odstavka 1 za sprejetje natančnejših ali strožjih pravil v splošnem javnem interesu ter
(a) has exercised its freedom under paragraph 1 to adopt more detailed or stricter rules in the general public interest; and
(b) meni, da ponudnik medijskih storitev pod jurisdikcijo druge države članice usmerja vso svojo dejavnost ali njen večji del proti njenemu ozemlju,
(b) considers that a media service provider under the jurisdiction of another Member State directs all or most of its activity towards its territory
lahko vzpostavi stik z državo članico, ki ima jurisdikcijo, da bi prišli do obojestransko zadovoljive rešitve vseh izpostavljenih problemov.
it may contact the Member State having jurisdiction with a view to achieving a mutually satisfactory solution to any problems posed.
Ob prejemu utemeljene zahteve prve države članice država članica z jurisdikcijo od zadevnega ponudnika medijskih storitev zahteva, naj spoštuje zadevna pravila splošnega javnega interesa.
On receipt of a substantiated request by the first Member State , the Member State having jurisdiction shall request the media service provider concerned to comply with the rules of general public interest in question.
Država članica z jurisdikcijo v dveh mesecih obvesti prvo državo članico o rezultatih, ki jih je dosegla v zvezi s to zahtevo.
The Member State with jurisdiction shall inform the first Member State of the results obtained following this request within two months.
1(b) Kadar prva država članica meni:
Where the first Member State considers:
(a) da rezultati, doseženi z uporabo odstavka 1a, niso zadovoljivi ter
(a) that the results achieved through the application of paragraph 1a are not satisfactory; and
(b) da je zadevni ponudnik medijskih storitev registriral sedež v državi članici z jurisdikcijo, da bi se izognil strožjim pravilom na področjih, ki jih usklajuje ta direktiva, in ki bi zanj veljala, če bi sedež registriral v prvi državi članici,
(b) that the media service provider concerned has established itself in the Member State having jurisdiction in order to avoid the stricter rules, in the fields coordinated by this Directive, to which it would be subject if it were established in the first Member State,
lahko sprejme ustrezne ukrepe proti njemu, da se prepreči zloraba ali goljufivo ravnanje.
it may adopt appropriate measures against the media service provider concerned, in order to prevent abuse or fraudulent conduct.