natgillin/translations-raw huggingface dataset:
Najpozneje do […] in vsaki dve leti zatem Komisija predloži Evropskemu parlamentu, Svetu ter Ekonomsko-socialnemu odboru poročilo o uporabi te direktive, kakor je bila spremenjena, in, če je potrebno, nadalje ponudi predloge za njeno prilagoditev razvoju na področju avdiovizualnih medijskih storitev, zlasti ob upoštevanju tehnološkega razvoja in konkurenčnosti sektorja.“
Not later than […] , and every two years thereafter, the Commission shall submit to the European Parliament, the Council and the Economic and Social Committee a report on the application of this Directive as amended and, if necessary, make further proposals to adapt it to developments in the field of audiovisual media services, in particular in the light of recent technological developments and the competitiveness of the sector.
Najpozneje do ...* in potem vsaki dve leti Komisija predloži Evropskemu parlamentu, Svetu ter Ekonomsko-socialnemu odboru poročilo o uporabi te direktive, kakor je bila spremenjena, vključno s poročili iz členov 3f(3) in 3k(2), zlasti pa, kar zadeva izvajanje ukrepov iz členov 3f(i) in 3h(b), in če je potrebno, nadalje ponudi predloge za njeno prilagoditev razvoju na področju avdiovizualnih medijskih storitev, zlasti ob upoštevanju tehnološkega razvoja, konkurenčnosti sektorja in spodbujanja kulturne raznolikosti .
Not later than ...* , and every two years thereafter, the Commission shall submit to the European Parliament, the Council and the Economic and Social Committee a report on the application of this Directive as amended , including the reports referred to in Article 3f(3) and Article 3k(2) and in particular with regard to the implementation of the measures set out in Article 3f(i) and in Article 3h(b), and, if necessary, make further proposals to adapt it to developments in the field of audiovisual media services, in particular in the light of recent technological developments, the competitiveness of the sector and the promotion of cultural diversity .
Države članice sprejmejo zakone in druge predpise, potrebne za uskladitev s to direktivo, najpozneje do […].
Member States shall bring into force the laws, regulations and administrative provisions necessary to comply with this Directive by at the latest.
Države članice sprejmejo zakone, predpise in druge določbe, potrebne za uskladitev s to direktivo, najpozneje ...* .
Member States shall bring into force the laws, regulations and administrative provisions necessary to comply with this Directive by ...* at the latest.
*dve leti od začetka njene veljavnosti
* Two years after the entry into force of this Directive.
Rok za prenos te direktive je bil v besedilu Komisije izpuščen.
A deadline for transposition of this Directive has been omitted in the Commission's text.
Hitro izvajanje je zaželeno, da se zagotovijo celovito delovanje notranjega trga avdiovizualnih medijskih storitev in enaki pogoji za vse ponudnike medijskih storitev.
A speedy implementation is desirable in order to ensure a full functioning internal market for audiovisual media services and a level playing field for all media service providers.
Po dveh letih njenega izvajanja bodo morale države članice poročati Komisiji o svojih izvedbenih ukrepih za nekatere določbe te direktive.
After two years of its implementation, Member States will need to report to the Commission about their implementing measures for certain provisions of this Directive.
Podobno bo morala Komisija poročati Svetu in Parlamentu o uporabi te direktive po treh letih njenega izvajanja (ali pet let po njenem sprejetju).
Similarly, the Commission will need to report to Council and Parliament about the application of this Directive after three years of its implementation (or five years after its adoption).
Povzetek predloga Komisije
Summary of the Commission proposal
Namen revizije uspešne direktive EU o televiziji brez meja je oblikovati najboljše pogoje za razvoj obstoječih in novih avdiovizualnih medijskih storitev v Evropi.
The objective of the review of the EU’s successful “TV Without Frontiers” Directive is to create the best possible conditions for the development of existing and new audiovisual media services in Europe.
Predlog Komisije KOM (2005)646 z dne 13. decembra 2005 je osredotočen na temeljni načeli veljavne direktive – načelo države izvora in uskladitev minimalnih standardov – ter ju na tehnološko nevtralen način posodablja z direktivo o avdiovizualnih medijskih storitvah.
The Commission proposal COM (2005)646 of 13 December 2005 focuses on the fundamental principles of the existing directive – the country of origin principle and the harmonisation of minimum standards – and brings them up to date, in a technology-neutral manner, with the Directive on Audiovisual Media Services.
Bistveni razlog za nujno revizijo direktive so tehnološke spremembe:
A review of the TV directive is necessary chiefly owing to technological changes:
1. ker velja direktiva o televiziji brez meja le za analogni prenos televizijske vsebine, splošni prehod na novo digitalno tehnologijo pa naj bi se v EU zaključil do leta 2010,
1. the TV Directive applies only to analogue TV transmission, whereas the comprehensive switchover of TV broadcasting to new digital technology is scheduled to be completed in the EU by 2010.
2. in ker tehnološke novosti, kot sta na primer hiter širokopasovni internet ali mobilni telefoni tretje generacije, omogočajo nove medijske storitve, podobne televiziji, kar povzroča veliko novih poslovnih modelov.
2. these technological developments, such as rapid broadband Internet and 3G mobile telephony, permit the emergence of new TV-like media services, and hence of a large number of new business models.
Te nove avdiovizualne storitve so tako kot televizijske storitve kulturne in gospodarske dobrine.
These new audiovisual services, like TV services, are both cultural and economic goods.
Na področju gospodarskega prava jih urejajo evropski predpisi, na kulturnem pa medijska zakonodaja v državah članicah.
They are subject to European rules as regards economic law, while in the cultural sphere they fall within the scope of the media legislation of the Member States.
Predlog Evropske komisije zaradi prilagajanja obstoječih predpisov EU sodobnemu tehnološkemu razvoju ločuje med „linearnimi“ storitvami, med katere spadajo prenosi prek tradicionalne televizije, interneta ali mobilnih omrežij, ki gledalcem priskrbijo vsebino v skladu z redno programsko shemo, in „nelinearnimi“ storitvami, med katere spadajo storitve, podobne televiziji, ki jih gledalec dobi iz mreže na zahtevo.
In order to broaden the current EU legislation to cover new technological developments, the Commission proposal distinguishes between ‘linear’ services, i.e. broadcasts via traditional television, the Internet or mobile phone networks, which provide the viewer with content running on a fixed programme schedule, and ‘non-linear services’, i.e. TV-like services called up by the viewer from the network on demand.
Za linearne storitve bodo še naprej veljali obstoječi, vendar sodobnejši in prilagodljivejši predpisi za televizijo.
For linear services the current rules governing TV are to continue in force, in a more modern and more flexible form.
Za nelinearne storitve pa je treba določiti minimalne osnovna pravila, na primer za zaščito mladoletnikov, proti spodbujanju rasnega sovraštva in za preprečitev prikritega oglaševanja.
For non-linear services, on the other hand, only minimum basic rules are laid down, e.g. for the protection of minors, against incitement to racial hatred and for the prevention of surreptitious advertising.
Na podlagi teh skupnih pravil bodo tudi ponudniki novih medijskih storitev v prihodnosti upoštevali le še predpise države članice, v kateri imajo sedež, in ne več različnih predpisov s področja medijskega prava v vseh državah članicah, v katerih so njihove storitve dostopne.
These common rules mean that in future the providers of audiovisual services too should be subject only to the legislation of the Member State in which they are established, and no longer to the diverse media legislation of all the Member States in which their services can be received.
Tako direktiva o avdiovizualnih medijskih storitvah oblikuje pogoje za dokončanje enotnega trga po načelu države izvora, kar je bistveno za gospodarsko rast in zagotavljanje delovnih mest ter hkrati upošteva kulturne vidike.
In this way the Directive on Audiovisual Media Services creates the conditions for the completion of the internal market using the country of origin principle - essential in terms of economic growth and jobs - while at the same time doing justice to cultural aspects.
Ocena poročevalke
Your rapporteur’s evaluation
Zaradi tehnoloških sprememb na področju televizije Parlament že več let zahteva revizijo direktive o televiziji brez meja.
In the light of the technological changes in the television sector, the European Parliament has been calling for the review of the TVWF Directive for several years.
Zato poročevalka pozdravlja predlog Komisije, ki je dobra podlaga za posodobitev direktive.
Your rapporteur therefore welcomes the Commission's proposal, as it represents a good basis for the revision of the directive.
Posamezne točke je kljub temu treba dodatno pojasniti.
However, a number of individual points still require further clarification.
Sem spadajo zlasti področje uporabe, opredelitev koregulacije in samoregulacije, kvantitativna pravila o oglaševanju, predlagano promocijsko prikazovanje izdelkov in pravica do kratkega poročanja.
These include in particular the scope of the directive, the definition of co-regulation and self-regulation, the quantitative advertising rules, the proposal to allow product placement and the right to broadcast short news reports.
Opredelitev področja uporabe ter razmejitev med avdiovizualnimi storitvami na splošno in avdiovizualnimi medijskimi storitvami sta za direktivo bistveni.
The definition of the scope of the directive, and thus of the dividing line between audiovisual services in general and audiovisual media services in particular, is of crucial importance for the directive.
- biti storitev, kot je določeno v členih 49 in 50 Pogodbe o ES,
- be a service as defined by Articles 49 and 50 of the Treaty
- katere glavni namen
- the principal purpose of which
- je zagotavljanje gibljivih slik z zvokom ali brez njega
- is the provision of moving images with or without sound,
- za obveščanje, zabavo ali izobraževanje
- in order to inform, entertain or educate,
- splošne javnosti in
- to the general public
- ki se prenaša po elektronskih komunikacijskih mrežah.
- by electronic communications networks.
Poročevalka predlaga, da se tej opredelitvi za večjo jasnost dodata merilo „uredniške odgovornosti“ in izraz „programska vsebina“, kot je to Komisija storila že na več mestih v svojem osnutku direktive.
For further clarification your rapporteur proposes adding to this set of criteria that of ‘editorial responsibility’ and a definition of ‘programme’, as the Commission has already done in other places in its proposal for a directive.
Dopolnitev določa, da na področje uporabe direktive spadajo le avdiovizualne medijske storitve, pri katerih je poklicni ponudnik medijskih storitev odgovoren za uredniško oblikovanje in končno sestavo programskih vsebin, ki se predvajajo po določenem razporedu ali na zahtevo iz kataloga.
This addition makes it clear that the directive covers only audiovisual media services in which a professional media service provider is responsible for the editorial design and final compilation of a programme for broadcasting in accordance with a fixed programme schedule or for viewing on demand from a catalogue.
Storitve, pri katerih avdiovizualni del ni glavni namen, in tiste, ki opravljajo le tehnično posredovanje, morajo biti izrecno izvzete s področja uporabe direktive.
Services in which the audiovisual element is not the principal purpose of the service, and services which consist merely in the technical transmission of the content, should by way of clarification be expressly excluded from the scope of the directive.
Koregulacija in samoregulacija
Co-regulation and self-regulation
Pozdraviti je treba, da Evropska komisija s tem predlogom prvič priporoča državam članicam, naj pri izvajanju direktive uporabljajo instrument koregulacije in samoregulacije.
It is very gratifying to see the Commission recommending for the first time in this proposal that, in the transposition of this directive, the Member States should in principle make use of co-regulation and self-regulation instruments.
S predlogi sprememb tega poročila je pojasnnjeno, da nacionalni zakonodajalec sam odloči, pod katerimi pogoji se bodo na nacionalni ravni uporabljali instrumenti koregulacije in/ali samoregulacije, kako bodo zadevne strani prevzele naloge in kakšne sankcije bo določil zakonodajalec, če bodo pooblaščeni samoregulativni organi neuspešni.
The amendments in this report seek to make clear that each national legislature should decide under what conditions co-regulation and/or self-regulation instruments are used at national level, how the interested parties should be appointed to form the relevant bodies and what penalties the legislature imposes in the event of failure by the appointed self-regulation bodies.
Kvantitativna pravila o oglaševanju
Quantitative advertising rules
Prilagoditve kvantitativnih pravil o oglaševanju, ki jih je predlagala Komisija, so upravičene, vendar jih je treba razširiti, da bodo v prihodnosti – tudi v interesu uporabnikov – ohranile enake gospodarske priložnosti za televizijske vsebine, ki so prosto dostopne, in nelinearne storitve na zahtevo, podobne televiziji, za katere kvantitativna pravila o oglaševanju ne veljajo.
The Commission's proposals to increase the flexibility of quantitative advertising rules are correct, but should be extended – and this is also in the user's interest – so as to preserve equality of economic opportunities between free-to-air TV and non-linear TV-like services which are not subject to any quantitative advertising regulations.
Poročevalka zato predlaga, da bi bilo pravilo o oglaševalskih blokih (ki prepoveduje posamične oglaševalske spote) sicer dopustno, vendar prepuščeno odločitvi držav članic.
Your rapporteur therefore suggests that the advertising block rule (prohibiting isolated advertising spots) should also be allowed as an option, though at the discretion of the Member States.
Blokiranje zaradi varstva mladoletnikov
Emergency blocking in the interest of the protection of minors
Kot pri televiziji morajo imeti tudi pri storitvah, podobnih televiziji, države članice možnost, da v primeru resnega kršenja varstva mladoletnikov hitro blokirajo vsebino programa.
As is already the case with TV, the Member States should also have the right to rapidly block broadcasts in TV-like services in the event of an extreme violation of rules on the protection of minors.
Poročevalka predlaga preverjeni postopek iz člena 3(5) Direktive 2000/31/ES.
To this end your rapporteur proposes the tried and tested procedure under Article 3(5) of Directive 2000/31/EC.
Sponzorstvo – promocijsko prikazovanje izdelkov – vključevanje izdelkov – pomoč pri produkciji
Sponsoring – Product placement – Product integration – Production aids
Parlament je zelo kritičen do zakonske ureditve za promocijsko prikazovanje izdelkov, kot jo predlaga Komisija, saj ta način oglaševanja razveljavlja temeljno načelo ločevanja med oglaševanjem in uredniško vsebino, zaradi česar bi se lahko zmanjšala uredniška neodvisnost in okrnila celovitost uredniške vsebine.
Parliament is highly critical of the Commission’s proposal to legalise product placement, as this advertising instrument breaches the separation in principle between advertising and editorial content, risking an increasing loss of editorial independence and of the integrity of editorial content.
Poročevalka se močno strinja s tem kritičnim stališčem, zato predlaga ločevanje med sponzorstvom, pri katerem se ohrani ločevanje med vsebino in oglaševanjem, ter promocijskim prikazovanjem izdelkov.
Your rapporteur strongly agrees with this critical attitude, and therefore proposes that a distinction be drawn between sponsoring – in which the separation between content and advertising is maintained – and product placement.
Komisija je v svojem predlogu oba načina oglaševanja obravnavala v enem členu.
In the Commission's proposal, both advertising instruments are dealt with together in a single article.
Poleg tega se morajo različne oblike, pri katerih za razliko od sponzorstva obstaja možnost, da se oglaševanje poveže s programsko vsebino, jasneje opredeliti in omejiti.
In addition, the various conceivable ways in which – in contrast to sponsoring – a link could be made between advertising and programme content need to be more clearly defined and demarcated.
Vključevanje izdelkov, pri čemer se vsebina ravna po namenu oglaševanja, mora biti še naprej prepovedano.
Product integration, in which the content is guided by the advertising, should remain prohibited.
Tematsko prikazovanje , pri katerem se v programsko vsebino kot oglaševanje vključijo teme in ne izdelki, mora ostati prepovedano.
Thematic placement, in which not products but topics are incorporated into the programme by way of advertising, should remain prohibited.
Poročevalka predlaga, da ostane praviloma prepovedano tudi promocijsko prikazovanje izdelkov in se dovoli le takrat, ko v Evropi dejansko – kot pri filmih za kinematografe ali v televizijskih filmih – obstaja konkurenca z izdelki iz Združenih držav, ter v športu.
Product placement should also, your rapporteur suggests, remain prohibited in general, and only permitted in specific cases where – as in cinema and TV films – there is competition with US products in Europe, and in sports programmes.
Poročevalka na novo uvaja možnost pomoči pri produkciji v obliki blaga ali storitev.
One new proposal by your rapporteur is that production aids in the form of goods or services should be allowed.
Za to dovoljeno pomoč se za razliko od promocijskega prikazovanja izdelkov ne sme zahtevati plačila in se sme uporabiti le v skladu z uredniškimi potrebami.
Unlike product placement, these permitted production aids must be provided free of charge and only in accordance with editorial needs.
Pravica do kratkoročnega poročanja – pravica do odgovora – odpravljanje ovir pri dostopu
Right to broadcast short news reports – Right of reply – Dismantling barriers to access
Da se okrepi svoboda informiranja za vse državljanke in državljane, poročevalka predlaga,
In order to enhance freedom of information for all EU citizens, your rapporteur proposes that:
– da se pravica do kratkoročnega poročanja ne le omogoči, ampak zagotovi v vseh državah članicah v skladu z nacionalnimi zakoni,
- the right to broadcast short news reports should not just be allowed as an option but should be guaranteed in all Member States in accordance with national law,
– da se pravica do odgovora ne omeji le na tradicionalne storitve prenosa, ampak uporablja tudi pri novih medijskih storitvah,
- the right of reply should not be confined to traditional TV but extended to new media services,
– da se invalidnim osebam postopoma zagotovi neomejen dostop do avdiovizualnih medijskih storitev.
- unimpeded access to audiovisual media services should gradually be guaranteed for people with disabilities.
Spodbujanje evropske vsebine in neodvisnih producentov
Promotion of European content and independent producers
Nove avdiovizualne medijske storitve imajo veliko možnosti za posredovanje evropske vsebine.
The new audiovisual media services have great potential in terms of the transmission of European content.
Poročevalka natančneje opredeljuje možnost, kako lahko države članice tudi v dobro neodvisnih producentov spodbujajo ta razvoj in pri tem ne ogrozijo novih poslovnih modelov.
Your rapporteur sets out specific ways in which the Member States could promote this trend, which among other things would benefit independent producers, without endangering the new business models.
Nacionalni regulativni organi
National regulatory bodies
o predlogu Direktive Evropskega parlamenta in Sveta o spremembi Direktive Sveta 89/552/EGS o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov
on the proposal for a directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities
Predlog Komisije, primarni cilj katerega je, "da se zagotovijo najboljši pogoji konkurenčnosti za evropsko informacijsko tehnologijo", razločuje med linearnimi in nelinearnimi storitvami.
The Commission proposal, whose prime objective is to 'ensure optimal conditions of competitiveness for Europe’s information technologies' makes a distinction between linear services and non-linear services.
Za prve predlaga modernizacijo in poenostavitev trenutne zakonodaje, za druge pa predvideva uporabo nekaterih pravil, ki urejajo linearne storitve ("skupna pravila"), predvsem za vprašanja, ki se tičejo varstva mladoletnikov, preprečevanja rasnega sovraštva ali prikritega oglaševanja.
In the case of the former, it suggests updating and simplification of the current regulations, while for the latter it simply envisages applying some of the rules to which linear services are subject (the 'common rules'), notably in relation to issues surrounding the protection of minors and the prevention of racial hatred and surreptitious advertising.
Žal se je Komisija zaradi težavne ali nemogoče tehnične izvedbe omejila na minimalna skupna pravila za nelinearne storitve tudi pri vprašanjih, ki zadevajo boj proti diskriminaciji ali varstvo mladoletnikov.
It is regrettable that the Commission has confined itself to minimal common rules for non-linear services, even as regards the combating of discrimination and the protection of minors, on the grounds of a difficult or impossible technological implementation.
Zaradi svoboščin se na tem področju priznane pravice in dolžnosti za linearne storitve razširijo, kolikor je le mogoče, na nelinearne storitve, ki postajajo v avdiovizualnem svetu vedno bolj pomembne.
In order to protect freedoms, the rights and obligations recognised in this field for linear services should be extended insofar as possible to non-linear services, which are becoming an increasingly important part of the audiovisual landscape by the day.
Poleg tega želi Komisija v svojem predlogu spodbuditi države članice, da zagotovijo neodvisnost regulativnih organov, ki so med drugim zadolženi za nadziranje izvajanja direktive, zlasti kar zadeva spoštovanje načel, ki jih le-ta nalaga.
Furthermore, the Commission seeks in its proposal to encourage Member States to guarantee the independence of the regulatory authorities, which are responsible among other things for ensuring that the Directive is implemented in accordance with the principles it enshrines.
Namera Komisije je pohvalna.
That intention is quite laudable.
Svoboda in pluralnost medijev sta bistvena pogoja za polno spoštovanje pravice do svobode izražanja in obveščanja, sodna praksa Sodišča Evropskih skupnosti za človekove pravice pa obvezuje države članice, da varujejo pluralnost medijev in po potrebi to zagotovijo z ustreznimi ukrepi.
(2a) Media freedom and pluralism is a prerequisite for full respect for the right to freedom of expression and information and the case-law of the European Court of Human Rights recognises that States have a duty to protect media pluralism and, where necessary, take the measures required to guarantee it.
Na podlagi stališč, ki jih je EP že sprejel, je treba dodati uvodno izjavo o svobodi in pluralnosti medijev (glej obrazložitev predloga spremembe 30, člen 23 (novo)).
It is essential to insert a recital on media freedom and pluralism based on the positions adopted by the EP in the past (see justification for Amendment 30, Article 23 c (new).