natgillin/translations-raw huggingface dataset:
Pretirano poudarjeno promocijsko prikazovanje izdelkov neizogibno vpliva na uredniško svobodo, ki jo ima ponudnik medijske storitve pri načrtovanju programov.
Protection of minors must be achieved through a multi-level approach with all stakeholders involved.
Če bomo pri promocijskem prikazovanju izdelkov omejili "pretirano poudarjanje", se bomo laže izognili prikritemu oglaševanju in nezaželenim oblikam promocijskega prikazovanja izdelkov.
Through self-regulation, industry players such as ISPs have pioneered measures to protection of minors.
Avdiovizualnih medijskih storitev ne smejo sponzorirati podjetja, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
This will contribute to Europe ’s cultural diversity objectives and preserve a fair and competitive environment between all actors in the sector.
Člen 3h, odstavek 3 (Direktiva 89/552/EGS)
Article 3f, paragraph 3 (Directive 89/552/EEC)
Kadar avdiovizualne medijske storitve sponzorirajo podjetja, katerih dejavnosti vključujejo izdelavo ali prodajo zdravil in zdravljenje, se lahko promocijsko uveljavlja ime ali podoba podjetja, ne sme pa se uveljavljati določenih zdravil ali zdravljenja, ki so na voljo le na recept v državi članici, pod katere jurisdikcijo spada ponudnik medijskih storitev.
Member States shall report to the Commission, no later than the end of the fourth year after adoption of this Directive and every three years thereafter on the implementation of the measure set out in paragraph 1.
Značilnosti zdravila morajo biti jasno navedene in razumljive.
The two year period fits better in the whole timetable.
Člen 3h, odstavek 4 (Direktiva 89/552/EGS)
Article 3f, paragraph 4 (Directive 89/552/EEC)
Poročila in aktualne informativne oddaje ne smejo biti sponzorirane.
The Commission shall, on the basis of the information provided by Member States, report to the European Parliament and the Council on the application of paragraph 1, taking into account the market and technological developments and the objective of cultural diversity .
Izkušnje v različnih državah so pokazale, da promocijsko prikazovanje izdelkov povzroča veliko tveganje za potrošnike ter svobodo izražanja avtorjev in producentov.
As the Commission also stresses in its explanatory statement (and in Recital 3) audiovisual media services have not only a high importance for economic and technological development but a high impact as well in democracy and cultural diversity.
Države članice predložijo Komisiji vsaki dve leti nacionalna poročila o izvajanju tega člena.
(i) include any discrimination on grounds of race, sex , or nationality;
Poročila morajo vključevati zlasti statistične podatke o napredku pri doseganju dostopnosti v okviru odstavka 1, razloge za nedoseganje tega napredka ter ukrepe, sprejete ali predvidene za njegovo doseganje
(i) be offensive on grounds of discrimination by race, gender , nationality , disability, age, or sexual orientation ;
Dostopnost avdiovizualnih medijskih storitev je pomemben element pravilnega delovanja notranjega trga.
The current Commission proposal would forbid, for example, a documentary on racial hatred whereas the intention is really to forbid audio visual media content which is offensive.
Ti ljudje predstavljajo trg, ki ga je treba upoštevati.
(iv) encourage behaviour prejudicial to the protection of the environment.
Obveza za zagotovitev dostopnih avdiovizualnih medijskih storitev bi nedvomno spodbudila zdravo konkurenco ponudnikov storitev in okrepila delovanje notranjega trga.
(iv) encourage behaviour grossly prejudicial to the protection of the environment.
Člen 3h b (novo) (Direktiva 89/552/EGS)
Article 3g, point (d) (Directive 89/552/EEC)
ČLEN 1, TOČKA 6 A (novo)
ARTICLE 1, POINT 6
Člen 4, odstavek 1 (Direktiva 89/552/EGS)
Article 3g, point (f) (Directive 89/552/EEC)
Države članice z ustreznimi sredstvi zagotovijo, da izdajatelji televizijskih programov rezervirajo za evropska dela v smislu člena 6 večinski delež svojega časa oddajanja, v katerega ni vštet čas, namenjen novicam, športnim prireditvam, igram, oglaševanju, storitvam teleteksta in televizijski prodaji.
Therefore they shall not directly exhort minors to buy a product or service by exploiting their inexperience or credulity, directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons, or unreasonably show minors in dangerous situations.
Ob upoštevanju odgovornosti izdajatelja televizijskega programa do gledalcev glede informativnih, izobraževalnih, kulturnih in razvedrilnih vsebin, se ta delež doseže postopoma in sicer na osnovi ustreznih meril”.
Does not affect English version
Zato ni nobenega razloga, zakaj države članice ne bi mogle vložiti potrebnega truda v spodbujanje evropske produkcije.
Linguistic amendment
Države članice pri opredeljevanju pojma neodvisnega proizvajalca ustrezno upoštevajo naslednja tri merila: lastništvo produkcijske družbe, količino programov, zagotovljenih istemu izdajatelju televizijskih programov in lastništvo prenesenih avtorskih pravic."
Therefore they shall not directly exhort minors to buy a product or service by exploiting their inexperience or credulity , directly encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons , or unreasonably show minors in dangerous situations.
Dejstvo, da je trg nasičen in da pristojnosti izvaja nekaj akterjev, v smislu pridobitve pravic pomeni, da neodvisna proizvodna podjetja ne morejo v celoti izkoristiti novih oblik širjenja vsebin in ne morejo ohraniti pravic, poleg tega ne morejo privabiti kapitala in rasti ter zato še vedno težko dobijo finančna sredstva in imajo raven zasičenosti, ki preprečuje inovacije.
Therefore they shall not exhort minors to buy a product or service, encourage them to persuade their parents or others to purchase the goods or services being advertised, exploit the special trust minors place in parents, teachers or other persons or show minors in dangerous situations .
Televizijsko oglaševanje in televizijska prodaja morata biti jasno razpoznavna kot takšna in ju je mogoče z optičnimi in/ali akustičnimi sredstvi razločiti od drugih delov programskih storitev.
Audiovisual media services that are sponsored or that contain product placement shall meet the following requirements:
Predlog Komisije spreminja člen 11 tako, da izloči nekatere predpise, ki v sedanjem besedilu učinkovito omejujejo prekomerno oglaševanje.
(b) they must not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services;
Utemeljitve, ki upravičujejo tako oblikovan predlog s strani Komisije, niso prepričljive.
(c) viewers must be clearly informed of the existence of a sponsorship agreement and/or the existence of product placement .
Zlasti domnevna "svobodna izbira", to je povečanje števila razpoložljivih kanalov za uporabnika, ni povezana s številom in pogostnostjo prekinjanja programskih vsebin z oglasi.
Sponsored programmes must be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in a appropriate way for programmes at the beginning , during and/or the end of the programmes.
Predvajanje nogometne tekme za katero ima izključne pravice prenosa splošen televizijski kanal, na primer, bodo za šport navdušeni uporabniki spremljali, čeprav bo med prenosom ogromno oglasov: uporabniki se zagotovo ne bodo odpovedali spremljanju tekme in izbrali drugih kanalov, ki tekme ne predvajajo.
Programmes containing product placement must be appropriately identified at the start of the programme in order to avoid any confusion on the part of the viewer.
Člen 11, odstavek 2 a (novo) (Direktiva 89/552/EGS)
The sponsorship of audiovisual media services or programmes by undertakings whose activities include the manufacture or sale of medicinal products and medical treatment may promote the name or the image of the undertaking but may not promote specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.
Predvajanje programskih vsebin, ki niso navedene v prejšnjem odstavku, se lahko prekine z oglaševalni vložki in/ali televizijsko prodajo največ trikrat v eni uri.
News and current affairs shall not be sponsored and not contain product placement.
Člen 15, točka (a) (Direktiva 89/552/EGS)
Audiovisual media services that contain product placement shall meet the following requirements:
(11a) Člen 15, točka (a) se nadomesti z naslednjim besedilom:
(a) the scheduling, where appropriate, and the content of such audiovisual media services may in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
Mladoletniki so še posebej dovzetni za televizijsko oglaševanje in iz očitnih razlogov alkoholne pijače zanje niso primerne.
(c) viewers must be clearly informed of the existence of product placement.
Poglavje 3 in člen 11 (pravila o vstavljanju oglasov) ter člen 18 (dolžina oglasov in televizijske prodaje) se ne uporabljajo za te programske vsebine.”
According to the Institute of Hearing Research , over 81 million Europeans live with a hearing loss; moreover, there are over 30 million Europeans who are blind or vision impaired.
Določbe te direktive se smiselno uporabljajo za televizijske programske vsebine, namenjene izključno oglaševanju in televizijski prodaji, in televizijske programske vsebine, namenjene izključno samooglaševanju , ki morajo biti jasno razpoznavne kot takšne z optičnimi in/ali akustičnimi sredstvi.
The research has shown that an overwhelming number of people with sensory disabilities and/or older people watch television.
Poglavje 3 in člen 11 (pravila o vstavljanju oglasov) ter člen 18 (dolžina oglasov in televizijske prodaje) se ne uporabljajo za te programske vsebine.”
This represents a market that must be catered for.
Da se zagotovi upoštevanje načel pluralizma, konkurence in prostega poslovanja s prihodki od oglaševanja, mora biti merjenje kazalcev spremljanja v skladu z naslednjimi merili:
Television advertising and teleshopping shall be readily recognizable and distinguishable from editorial content .
(b) vodstveni organi morajo biti reprezentativni (tehnično-znanstveni odbori in/ali nadzorni odbori): vključevati morajo predstavnike vseh zainteresiranih in obravnavanih strani (izvajalci, trg, potrošniki) in ne smejo biti omejeni na platforme za radiodifuzijo;
Without prejudice to the use of new advertising techniques, television advertising and teleshopping shall be kept quite distinct from other parts of the programme service by optical and/or acoustic and/or spatial means.
Glede na pomen merjenja spremljanja medijev za oglaševalske namene je nujno izvajanje merjenja na enotni osnovi po vsej Uniji v skladu z načeli svobode izražanja, neodvisnosti, preglednosti in reprezentativnosti.
The principle that advertising shall be distinguishable from editorial content needs to be strongly established but its implementing means should be broadened to allow the development of new and creative advertising techniques while offering clarity and protection to viewers.
ČLEN 1, TOČKA 17 B (novo)
ARTICLE 1, POINT 9
Člen 22 (Direktiva 89/552/EGS)
Article 10, paragraph 2 (Directive 89/552/EEC)
Ukrepi, določeni v odstavku 1, veljajo tudi za druge programe, ki bi utegnili škodovati telesnemu, duševnemu ali moralnemu razvoju mladoletnikov, razen kadar se z izbiro časa avdiovizualne medijske storitve ali s tehničnimi sredstvi zagotovi, da mladoletniki na območju prenosa v normalnih razmerah ne bodo videli ali slišali takšnih avdiovizualnih medijskih storitev.
The transmission of films made for television (excluding series, serials, light entertainment programmes and documentaries), cinematographic works, children’s programmes and news programmes may be interrupted by advertising and/or teleshopping once for each period of 35 minutes.
Države članice tudi vselej, kadar se takšne storitve prenašajo v nekodirani obliki, zagotovijo, da je pred njihovim predvajanjem akustično opozorilo ali da so ves čas trajanja označene z vizualnim simbolom."
The transmission of cinematographic works (excluding series, serials, light entertainment programmes , documentaries and films made for television ), children’s programmes and news programmes, provided their scheduled duration is more than 30 minutes , may be interrupted by advertising and/or teleshopping once for each period of 30 minutes.
Ta člen mora vključiti tudi nelinearne storitve.
The introduction of a 35-minute rule would lead to loss in revenues for those investing in less profitable formats.
Neizpodbitno dejstvo je, da pri tej vrsti storitev, ki so danes mladoletnikom najlažje dostopne, srečamo zlasti pornografijo in nasilje.
To prevent these formats from being imported more frequently from non-European countries, restrictions should be based on periods of 30 minute schedule duration.
Razširjanje televizijskih programov je večinoma že urejeno tako, da so mladoletniki zaščiteni.
In addition, they should apply only to specific genres such as children’s programmes, news programmes and cinematographic works.
Ukrepati je treba na področju te nove vrste storitev.
Restrictions on films made for television which can only be financed by advertising revenues unlike cinematographic works which also sell merchandising should be lifted to offer a powerful incentive to investments in original European productions.
ČLEN 1, TOČKA 17 C (novo)
ARTICLE 1, POINT 17
Člen 22, odstavek 1 (Direktiva 89/552/EGS)
Article 20 (Directive 89/552/EEC)
V primeru škodljive vsebine sta odgovorna tako izdajatelj televizijskih programov kot ponudnik medijske storitve".
In order to ensure legal certainty the term broadcast should be replaced by “television broadcasts” and the reference to “broadcasts having no…” should be deleted.
Države članice jamčijo za neodvisnost nacionalnih regulativnih organov in zagotovijo, da svoja pooblastila izvajajo nepristransko in pregledno .
Member States shall guarantee the independence of national regulatory authorities and ensure that they exercise their powers impartially and transparently.
Če države članice ustanovijo nacionalne regulativne organe , jamčijo za njihovo neodvisnost in zagotovijo, da svoja pooblastila izvajajo nepristransko in pregledno.
Where Member States have established national regulators, they shall guarantee their independence and ensure that they exercise their powers impartially and transparently.
ČLEN 1, TOČKA 20
ARTICLE 1, POINT 22
Člen 23b, odstavek 1 a (novo) (Direktiva 89/552/EGS)
Article 26 (Directive 89/552/EEC)
ČLEN 1, TOČKA 20
ARTICLE 3, POINT 1
"Člen 23ba
They shall forthwith communicate to the Commission the text of those provisions and a correlation table between those provisions and this Directive.
Države članice z ustreznimi ukrepi zagotovijo pluralnost informacij v radiotelevizijskem sistemu.
Member States shall bring into force the laws, regulations and administrative provisions necessary to comply with this Directive by ...* at the latest.
Pravica do obveščenosti mora vedno biti v skladu s pravico do zasebnosti in ne sme nikoli kršiti pravice do človekovega dostojanstva, zlasti mladoletnikov.
* Two years after the entry into force of this Directive.
Direktiva Sveta 89/552/EGS z dne 3. oktobra 1989 o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov: členi 3c in 3g do 3h in členi 10 do 20.
After two years of its implementation, Member States will need to report to the Commission about their implementing measures for certain provisions of this Directive.
Predlog Direktive Evropskega parlamenta in Sveta o spremembi Direktive Sveta 89/552/EGS z dne 3. oktobra 1989 o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov
Proposal for a directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities
Šarūnas Birutis, Jerzy Buzek, Jorgo Chatzimarkakis, Giles Chichester, Gianni De Michelis, Nicole Fontaine, Adam Gierek, Umberto Guidoni, András Gyürk, Fiona Hall, David Hammerstein Mintz, Rebecca Harms, Erna Hennicot-Schoepges, Ján Hudacký, Romana Jordan Cizelj, Werner Langen, Anne Laperrouze, Vincenzo Lavarra, Pia Elda Locatelli, Eugenijus Maldeikis, Eluned Morgan, Reino Paasilinna, Umberto Pirilli, Miloslav Ransdorf, Vladimír Remek, Teresa Riera Madurell, Mechtild Rothe, Paul Rübig, Andres Tarand, Catherine Trautmann, Nikolaos Vakalis, Alejo Vidal-Quadras Roca
Charlotte Cederschiöld, Janelly Fourtou, Evelyne Gebhardt, Malcolm Harbour, Anna Hedh, Edit Herczog, Henrik Dam Kristensen, Kurt Lechner, Arlene McCarthy, Toine Manders, Manuel Medina Ortega, Béatrice Patrie, Zita Pleštinská, Giovanni Rivera, Zuzana Roithová, Luisa Fernanda Rudi Ubeda, Heide Rühle, Andreas Schwab, József Szájer, Marianne Thyssen, Jacques Toubon, Bernadette Vergnaud, Glenis Willmott
María del Pilar Ayuso González, Satu Hassi, Edit Herczog, Lambert van Nistelrooij, Vittorio Prodi, John Purvis, Dirk Sterckx
Maria Badia I Cutchet, Benoît Hamon, Filip Andrzej Kaczmarek, Gisela Kallenbach, Syed Kamall, Othmar Karas, Joseph Muscat, Gary Titley
Alessandro Battilocchio, Giovanni Berlinguer, Iles Braghetto, Mario Mauro, Marianne Mikko, Guido Sacconi, Antonio Tajani, Yannick Vaugrenard, Stefano Zappalà
Sharon Bowles, Den Dover, Harald Ettl, Ruth Hieronymi, John Purvis
o predlogu Direktive Evropskega parlamenta in Sveta o spremembi direktive Sveta 89/552/EGS o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov
on the proposal for a directive of the European Parliament and of the Council amending Council Directive 89/552/ECC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities
Poročevalka pozdravlja predlog Komisije, zlasti ker linearne in nelinearne storitve uvršča v enako zakonsko ureditev.
The Draftswoman welcomes the proposal of the Commission, in particular to bring linear and non-linear services within the same regulatory framework.
Kljub temu pa bi bilo treba vključiti nekatere vidike enakosti med spoloma in zaščite mladoletnikov, da bi direktivo uskladili s prednostnimi nalogami Unije.
However, some aspects of gender equality as well as protection of minors ought to be inserted in order to have a directive in line with the priorities of the Union .
V Evropi je med novo delovno silo več žensk, vendar se izvaja premalo ukrepov za uskladitev dela in družinskega življenja.
In a European context where more women enter the workforce but not enough measures are being implemented to reconcile working and family life.
Z direktivo bi bilo treba tudi jasno in odločno zaščititi mladoletnike.
Also, a clear and strong protection of minors ought to be defined in the directive.
Tako ne bi smelo biti dovoljeno promocijsko prikazovanje izdelkov, saj ni dokazov, da krepi konkurenčnost, hkrati pa obstaja jasno tveganje ogrožanja kakovosti vsebine kot tudi neodvisnosti avtorjev, kar ima lahko negativne posledice za potrošnike avdiovizualnih storitev in tudi za javnost.
On the same line, product placement should not be allowed since it is not proven that it enhances competitiveness while there is a clear risk to jeopardise the quality of content as well as the independence of authors, with possible negative consequences on consumers of audiovisual services as well as on the public.
Zaradi uvedbe minimalnega niza usklajenih obveznosti v členih 3c do 3h ter na področjih, usklajenih v tej direktivi, države članice ne smejo več odstopati od načela države izvora v zvezi z varstvom mladoletnikov in bojem proti podžiganju sovraštva zaradi rase, spola, veroizpovedi ali narodnosti, ter kršitev človekovega dostojanstva v zvezi s posameznikom ali varstva potrošnikov, kot določa člen 3(4) Direktive Evropskega parlamenta in Sveta 2000/31/ES.
(10) Because of the introduction of a minimum set of harmonised obligations in Articles 3c to 3h and in the areas harmonised in this Directive Member States can no longer derogate from the country of origin principle with regard to protection of minors and fight against any incitement to hatred on grounds of race, sex, religion or nationality, and violation of human dignity concerning individual persons or protection of consumers as provided in Article 3(4) of Directive 2000/31/EC of the European Parliament and the Council.
(10) Zaradi uvedbe minimalnega niza usklajenih obveznosti v členih 3c do 3h ter na področjih, usklajenih v tej direktivi, države članice ne smejo več odstopati od načela države izvora v zvezi z varstvom mladoletnikov in bojem proti podžiganju sovraštva zaradi rase, etnične pripadnosti, spola, veroizpovedi, narodnosti, starosti, spolne usmerjenosti ali invalidnosti ter kršitev človekovega dostojanstva v zvezi s posameznikom ali varstva potrošnikov, kot določa člen 3(4) Direktive Evropskega parlamenta in Sveta 2000/31/ES.
(10) Because of the introduction of a minimum set of harmonised obligations in Articles 3c to 3h and in the areas harmonised in this Directive Member States can no longer derogate from the country of origin principle with regard to protection of minors and fight against any incitement to hatred on grounds of race, ethnic origin, sex, religion, nationality, age, sexual orientation or disability and violation of human dignity concerning individual persons or protection of consumers as provided in Article 3(4) of Directive 2000/31/EC of the European Parliament and the Council.
Ne sme biti diskriminacije zaradi etnične pripadnosti, starosti, spolne usmerjenosti ali invalidnosti.
There should be no discrimination because of ethnic origin, age, sexual orientation or disability
(13) Opredelitev avdiovizualnih medijskih storitev zajema vse avdiovizualne storitve množičnih medijev, redne ali na zahtevo.
(13) The definition of audiovisual media services covers all audiovisual mass-media services, whether scheduled or on-demand.
Vendar je njeno področje uporabe omejeno na storitve, kot so opredeljene s Pogodbo, in zato zajema vse vrste gospodarskih dejavnosti, vključno z dejavnostmi podjetij za javne storitve, ne zajema pa negospodarskih dejavnosti, kot so izključno zasebne spletne strani .
However, its scope is limited to services as defined by the Treaty and therefore covers any form of economic activity, including that of public service enterprises, but does not cover non-economic activities, such as purely private websites
Vendar je njeno področje uporabe omejeno na storitve, kot so opredeljene s Pogodbo, in zato zajema vse vrste gospodarskih dejavnosti, vključno z dejavnostmi podjetij za javne storitve, ne zajema pa negospodarskih dejavnosti, kot so izključno zasebne spletne strani ; gospodarski element mora biti pomemben, da je upravičena uporaba te direktive.
However, its scope is limited to services as defined by the Treaty and therefore covers any form of economic activity, including that of public service enterprises, but does not cover non-economic activities, such as purely private websites ; the economic element must be of some significance to justify application of the Directive .
Pojem "avdiovizualne medijske storitve" bi moral veljati samo za storitve, ki se praviloma opravljajo za plačilo; če spletna stran ali video spletni dnevnik vsebujeta informacije, na primer, o uporabljeni programski opremi to še ne pomeni, da ju je treba uvrstiti med gospodarske dejavnosti.
The notion of "audiovisual media services" should apply only to services which are normally provided against remuneration; the fact that a website or videoblog contains information credits for, for example, the software used does not necessarily mean that it is to be qualified as an economic activity.