natgillin/translations-raw huggingface dataset:
Takšna predstavitev velja za namerno zlasti tedaj, kadar se opravlja za plačilo ali podobno nadomestilo;
However, the European Court of Justice has consistently held that any restriction of the freedom to provide services, such as any derogation from a fundamental principle of the Treaty, must be interpreted restrictively.
(h) „prikrito oglaševanje“ pomeni besedno ali slikovno predstavitev blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programskih vsebinah, kadar ponudnik medijskih storitev uporabi takšno predstavitev za oglaševanje in bi javnost lahko bila zavedena glede narave te predstavitve.
(24) Under this Directive, notwithstanding the application of the country of origin principle, Member States may still take measures that restrict the freedom of movement of audiovisual media services , but only under certain conditions listed in Article 2a of this Directive and following the procedure laid down in this Directive.
Zaradi slabega vpliva prikritega oglaševanja na potrošnike morajo njegovo prepoved upoštevati vsi ponudniki avdiovizualnih storitev.
Article 2a should cover all audiovisual media services.
ČLEN 1, ODSTAVEK 2 Člen 1, točka (i) (Direktiva 89/552/EGS)
For co-regulation and self-regulation, the Interinstitutional Agreement on Better Law-making provides agreed definitions, criteria and procedures.
(i) „sponzorstvo“ pomeni vsak prispevek, ki ga javno ali zasebno podjetje, ki se ne ukvarja z zagotavljanjem avdiovizualnih medijskih storitev ali produkcijo avdiovizualnih del, nameni za financiranje avdiovizualnih medijskih storitev zaradi uveljavljanja svojega imena, blagovne znamke, ugleda, dejavnosti ali proizvodov;
(25) In its Communication to the Council and the European Parliament on Better Regulation for Growth and Jobs in the European Union the Commission stressed that a careful analysis on the appropriate regulatory approach, in particular whether legislation is preferable for the relevant sector and problem, or whether alternatives such as co-regulation or self regulation should be considered.
Ta dodatek je namenjen pojasnitvi.
This amendment makes clear the complementarity between regulation stemming from the directive and applied in the Member States on the one hand and co- and self-regulation on the other.
Člen 1, točka (k) (Direktiva 89/552/EGS)
RECITAL 25 A (new)
(k) „promocijsko prikazovanje izdelkov“ pomeni katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali podatke o izdelku, storitvi ali njegovi/njeni blagovni znamki, tako da jih pokaže v avdiovizualni medijski storitvi običajno za plačilo ali podobno nadomestilo.”
(25a) Self-regulation is a type of voluntary initiative which allows economic operators, the social partners and non-governmental organisations or associations the possibility of adopting amongst themselves and for themselves common guidelines at European level.
(k) „promocijsko prikazovanje izdelkov“ pomeni katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali podatke o izdelku, storitvi ali njegovi/njeni blagovni znamki, tako da jih pokaže v avdiovizualni medijski storitvi za plačilo ali podobno nadomestilo.
Self-regulation is an alternative method of fulfilling the existing provisions and cannot completely substitute the obligation of the legislature.
Pravna opredelitev promocijskega prikazovanja izdelkov ne zajema nagrad, podeljenih v okviru programov, in izdelkov z blagovno znamko, ki so vključeni v programe.
Co-regulation can mean that compliance with the provisions of this Directive is entrusted to self-regulating bodies, without prejudice to the Member States’ Treaty obligations.
Bistveno je, da nova pravila o promocijskem prikazovanju izdelkov nenamerno ne prepovedujejo že obstoječih in zakonito izvajanih oblik programa, v katerem so predstavljene igre z nagradami za zmagovalce, kar gledalce spodbuja k sodelovanju in jim daje zadovoljstvu ob gledanju.
The explanation of the concepts of ‘co-regulation’ and ‘self-regulation’ in the recitals is necessary in order to allow for the highest level possible of self-regulation in the European Community.
ČLEN 1, TOČKA 4, TOČKA (A)
RECITAL 25 B (new)
Načelo države izvora je odločilno za nastanek vseevropskega avdiovizualnega trga z močno industrijo, ki pripravlja evropske vsebine.
Member States are encouraged to make extensive use of transparent and widely-shared self-regulatory and co-regulatory schemes.
ČLEN 1, TOČKA 4, TOČKA (B)
RECITAL 26
(b) v zadnjih 12 mesecih je ponudnik medijske storitve določbo (določbe) iz točke (a) kršil v vsaj še dveh primerih;
(26) Entertainment rights for events of public interest may be acquired by broadcasters on an exclusive basis.
(c) zadevna država članica ponudnika medijske storitve in Komisijo pisno obvestila o domnevnih kršitvah in o ukrepih, ki jih namerava sprejeti, če se takšna kršitev ponovi;
However, it is essential to promote pluralism through the diversity of news production and programming across the European Union and to respect the principles recognised by Article 11 of the Charter of Fundamental Rights of the European Union.
ČLEN 1, TOČKA 4, TOČKA (B A) (novo)
RECITAL 27
Člen 2a, odstavek 3 (Direktiva 89/552/EGS)
As a general rule, such short extracts should not exceed 90 seconds.
(b) odstavek 3 se nadomesti z naslednjim besedilom:
As a general rule, such short extracts should not :
Glej obrazložitev k predlogu spremembe 117.
The amendment draws on, inter alia, Germany ’s Interstate Broadcasting Treaty.
ČLEN 1, TOČKA 5
RECITAL 28
Te ureditve so takšne , da jih glavne interesne skupine na splošno sprejemajo ter da zagotavljajo učinkovito izvajanje.“
This justifies imposing lighter regulation on non-linear services, which only have to comply with the basic rules provided for in Articles 3c to 3h.
ČLEN 1, TOČKA 6
RECITAL 30
ČLEN 1, TOČKA 6 Člen 3c, točka (d) (Direktiva 89/552/EGS)
RECITAL 33 A (new)
Ta predlog spremembe zagotavlja vključitev različnih organizacijskih oblik regulativnih institucij v zadevnih državah članicah.
In the absence of a uniform EU-wide definition of "children" and "children's programmes" for the purposes of this directive, it is necessary that NRAs clearly define the time-zones where a higher level of protection rules should apply.
Države članice z ustreznimi ukrepi zagotovijo, da zaradi dostopa do avdiovizualnih medijskih storitev pod njihovo jurisdikcijo ni resno ogrožen duševni, moralni ali telesni razvoj mladoletnikov.
Accordingly, they should where practicable promote the production and distribution of European works and thus actively contribute to the promotion of cultural diversity.
Države članice z ustreznimi sredstvi zagotovijo, da zaradi dostopa do avdiovizualnih medijskih storitev pod njihovo jurisdikcijo ni resno ogrožen duševni, moralni ali telesni razvoj mladoletnikov.
It will be important to regularly re-examine the application of the provisions relating to the promotion of European works by audiovisual media services.
To velja zlasti za programe, ki vsebujejo pornografijo in neupravičeno nasilje.
Accordingly, they should where practicable promote the production and distribution of European works and thus actively contribute to the promotion of cultural diversity.
Komisija in države članice si kar najbolj prizadevajo, da spodbujajo zadevne akterje v medijski industriji, da kot nadaljnji ukrep za varstvo mladoletnikov podprejo sistem identifikacije, vrednotenja in filtriranja v celotni Skupnosti.
Such promotion could take the form of increased support for investment conducive to European production, in particular independent production, in the form of a minimum contribution proportionate to turnover, and better visibility for those works by requiring catalogues to include a minimum share of European works or a reference promoting the works in electronic programme guides.
Države članice spodbujajo ukrepe, ki staršem in drugim skrbnikom omogočajo boljši nadzor nad programi, ki vsebujejo neupravičeno nasilje in pornografijo.
It will be important to regularly re-examine the application of the provisions relating to the promotion of European works by audiovisual media services.
Zato je treba spodbujati sisteme identifikacije, vrednotenja in filtriranja v celotni Skupnosti ter boljše možnosti nadzora za starše in drugih skrbnike.
It is not enough simply to assert the need to promote cultural diversity; practical provisions need to be laid down.
Člen 3e (Direktiva 89/552/EGS)
RECITAL 35 A (new)
Države članice s primernimi sredstvi zagotovijo, da avdiovizualne medijske storitve in avdiovizualna komercialna sporočila, ki jih omogočajo ponudniki pod njihovo jurisdikcijo, ne spodbujajo nestrpnosti zaradi spola, rasne ali etnične pripadnosti, vere ali prepričanja, invalidnosti, starosti ali spolne usmerjenosti.
(35a) Underlines that the differences between linear and non-linear services will gradually become less relevant to the audience as the development of digital services and hardware will make linear services accessible to viewers on direct demand.
Zaradi enotnega standardnega varstva za vse avdiovizualne medijske storitev in avdiovizualna komercialna sporočila je treba uskladiti vsebino seznama, predpisanega v členu 3e in členu 3g(c).
That would deter European broadcasters from producing European high-quality content and from developing global competitiveness.
Obenem bi se zdelo primerno, da bi besedilo uskladili z določbami primarne zakonodaje, kot je določeno v členu 13 Pogodbe ES.
For the same reason it is important that European rules for financing programme-making do not deter new media service providers from developing in Europe.
Poleg tega je treba vključiti tudi človekovo dostojanstvo in mu nameniti posebno pozornost po vzoru Listine Evropske unije o temeljnih pravicah.
This calls for flexible, simple and general rules for linear services as well as for non-linear services with less importance being given to the different technological natures of media services.
Člen 3f, odstavek 1 (Direktiva 89/552/EGS)
RECITAL 43 A (new)
Države članice spodbujajo ponudnike medijskih storitev, da pod njihovo jurisdikcijo ustrezno uveljavljajo, kadar je to izvedljivo, produkcijo in dostop do evropskih del iz člena 6.
(43a) Certain categories of programmes, such as those for minors, should be adequately protected by means of appropriate information on the content or effective filtering systems.
ČLEN 1, TOČKA 6 Člen 3g, točka c, točka (-i) (novo) (Direktiva 89/552/EGS)
RECITAL 44
Človekovo dostojanstvo je treba kot glavno zapoved vključiti na seznam iz člena 3g(c).
The hourly limit is more important since it also applies during prime time.
Ta razširitev varstva je v skladu s členom 1 Listine Evropske unije o temeljnih pravicah, v kateri je nedotakljivosti človekovega dostojanstva navedena na prvem mestu kot najpomembnejša zapoved.
However, the limit of 20% of advertising per clock hour remains applicable, except for more time consuming forms of advertising such as telepromotions and teleshopping windows that require more time on account of their inherent characteristics and method of presentation.
ČLEN 1, TOČKA 6 Člen 3g, točka (d) (Direktiva 89/552/EGS)
RECITAL 45
prepovedane so vse oblike avdiovizualnih komercialnih sporočil in televizijske prodaje za cigarete in druge tobačne izdelke;
(45) Surreptitious advertising is a practice prohibited by this Directive because of its negative effect on consumers.
prepovedane so vse oblike avdiovizualnih komercialnih sporočil za cigarete in druge tobačne izdelke;
(45) Surreptitious advertising is a practice prohibited by this Directive because of its negative effect on consumers.
Televizijska prodaja je vključena v avdiovizualno komercialno sporočilo, zato samostojna omemba ni potrebna.
On the conditions stipulated in Amendment 14 to Article 3h) (new), the use of "production aids" does not fall under the prohibition of surreptitious advertising, product placement remains forbidden .
ČLEN 1, TOČKA 6 Člen 3g, točka (f) (Direktiva 89/552/EGS)
RECITAL 47
(Ne zadeva slovenske različice.)
(47) Regulators should be independent from national governments as well as from audiovisual media service providers in order to be able to carry out their work impartially and transparently and to contribute to pluralism.
[Beseda ‘komercialen’ že obstaja v slovenski različici predloga Komisije.]
This wording takes account of the varying national organisational forms of supervision in the Member States.
Predpisi o sponzoriranju in promocijskem prikazovanju izdelkov se morajo zaradi sistematičnosti in jasnosti določiti v različnih odstavkih.
(a) ‘audiovisual media service’ means a service provided under the editorial responsibility of a media service provider as defined by Articles 49 and 50 of the Treaty the principal purpose of which is the provision of programmes consisting of moving images with or without sound, in order to inform, entertain or educate, to the general public by electronic communications networks within the meaning of Article 2(a) of Directive 2002/21/EC of the European Parliament and of the Council;
Zanje namreč veljajo zelo različne zahteve.
The term does not include the press in printed or electronic form of which the audiovisual element is not the primary constituent;
ČLEN 1, TOČKA 6 Člen 3h, odstavek 1, točka (c) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 2 Article 1, point (c) (Directive 89/552/EEC)
ČLEN 1, TOČKA 6 Člen 3h, odstavek 2 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 2
Poleg tega avdiovizualne medijske storitve ne smejo vsebovati promocijskega prikazovanja tobačnih izdelkov ali cigaret ali promocijskega prikazovanja izdelkov podjetij, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
(e) ‘non-linear service’ means an audiovisual media service where the user decides upon the moment in time when a specific programme is transmitted on the basis of a choice of content selected by the media service provider ;
Zanje namreč veljajo zelo različne zahteve.
Clarifies the term “non-linear service” as an on-demand media service.
Kadar avdiovizualne medijske storitve sponzorirajo podjetja, katerih dejavnosti vključujejo izdelavo ali prodajo zdravil in zdravljenje, se lahko promocijsko uveljavlja ime ali podoba podjetja, ne sme pa se uveljavljati določenih zdravil ali zdravljenja, ki so na voljo le na recept v državi članici, pod katere jurisdikcijo spada ponudnik medijskih storitev.
(f) ‘audiovisual commercial communication’ means moving images with or without sound which accompany audiovisual media services and are designed to promote , directly or indirectly , the goods , services or image of a natural or legal entity pursuing an economic activity;
Avdiovizualne medijske storitve za otroke in dokumentarne oddaje ne smejo promovirati izdelkov.
Such representation is considered to be intentional in particular if it is done in return for payment or for similar consideration;
Predpisi o sponzoriranju in promocijskem prikazovanju izdelkov se morajo zaradi sistematičnosti in jasnosti določiti v različnih odstavkih.
Such representation is considered to be intentional in particular if it is done in return for payment or for similar consideration;
(c) izdelek ne sme biti pretirano poudarjen;
Article 1, point (k) (Directive 89/552/EEC)
S specifičnimi ukrepi bi pripomogli k odpravi nejasnosti v zvezi s promocijskim prikazovanjem izdelkov in k izboljšanju pravne varnosti.
In practice media service providers regularly procure ready-made content from third parties.
Koristno je imeti pozitiven seznam upravičenega promocijskega prikazovanja izdelkov v primerih, ko vplivanje na mnenje ni glavni namen, ter v primerih, ko ni nevarnosti za vplivanje na uredniško vsebino.
They then frequently have no chance to determine whether such a programme includes product placement content.
Oddaje s posebej občutljivo vsebino so v celoti izključene.
Nor do they have any chance to exert influence on it.
ČLEN 1, TOČKA 10
ARTICLE 1, POINT 2
Člen 11, odstavek 2, pododstavek 1 (Direktiva 89/552/EGS)
Article 1, point (k b) (new) (Directive 89/552/EEC)
Predvajanje televizijskih filmov (pri čemer so izvzeti nadaljevanke, nanizanke, lažje zabavne oddaje in dokumentarni filmi), kinematografskih del, programov za otroke, poročil lahko prekine premor z oglasi in/ali televizijsko prodajo enkrat na vsakih 30 minut .
(kb) 'news agency' means a wholesale supplier of audiovisual news to providers of linear audiovisual media services, but not of services supplied directly to the general public.”
Če bi spremenili pravilo, s katerim so premori dovoljeni vsakih 30 minut, kar se trenutno uporablja za poročila in otroške programe, in premore dopustili vsakih 35 minut, bi močno negativno vplivali na izvajalčeve dohodke iz oglaševanja in posledično na njegovo sposobnost financirati produkcijo avdiovizualne vsebine.
The additional definition is intended to clarify and narrow the scope of the proposed “short news right” in Article 3(b).
Ker večina poročil in otroških programov ni daljša od 30 minut, bi ti programi ostali brez oglaševanja.
In particular, it limits the term “intermediaries” in the original proposal to news agency services, and only where they are providing services to broadcasters.
V predlogu Komisije ali v regulativni presoji vpliva ni razlage ali obrazložitve za ta ukrep.
The definition is based on the definition of broadcaster in proposed Article 1(d) as well as the classification of news agency services used for the purposes of the WTO’s General Agreement on Trade in Services.
ČLEN 1, TOČKA 13
ARTICLE 1, POINT 3, POINT (A A) (new)
Člen 18, odstavek 2 (Direktiva 89/552/EGS)
Article 2, paragraph 1 a (new) (Directive 89/552/EEC)
Lastno in navzkrižno promocijsko prikazovanje programov je treba podobno obravnavati v "večkanalnem okolju", kjer morajo izdajatelji televizijskega programa gledalce obveščati o programskih vsebinah, ki so na voljo na drugih kanalih.
The Member States and the Commission, in accordance with their respective competences, shall guarantee the pluralism, freedom and independence of audiovisual communication services."
Države članice jamčijo za neodvisnost nacionalnih regulativnih organov in zagotovijo, da svoja pooblastila izvajajo nepristransko in pregledno.
Article 2, paragraph 5 (Directive 89/552/EEC)
ČLEN 1, TOČKA 20 Člen 23b, odstavek 2 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 3, POINT (G)
Nacionalni regulativni organi in institucije predložijo drug drugemu in Komisiji informacije, potrebne za uporabo določb te direktive.
It allows Member States to block incoming services even if they fully comply with the rules of the Directive, i.e. with those rules harmonised to ensure the functioning of the Single Market.
Ta dodatek zagotavlja vključitev različnih organizacijskih oblik služb, pristojnih za regulacijo v zadevnih državah članicah.
The mere fact that a company has been established in Member State A for the sole purpose to enjoy the benefit of a more favourable legislation, does not constitute an abuse in itself, even if that company conducts activities entirely or mainly in Member State B.
Referenčni dokumenti
ARTICLE 1, POINT 4, POINT (B)
Okrepljeno sodelovanje – datum razglasitve na zasedanju
(b) during the previous 12 months, the media service provider has infringed the provision(s) referred to in (a) on at least two prior occasions;
Nadomeščeni/-a pripravljavec/-ka mnenja
Article 3, paragraph 2 a (new) (Directive 89/552/EEC)
Obravnava v odboru
Amendment 55
Datum sprejetja
ARTICLE 1, POINT 6
Poslanci, navzoči pri končnem glasovanju
Article 3c, paragraph 1, introductory part (Directive 89/552/EEC)
Namestniki (člen 178(2)), navzoči pri končnem glasovanju
Article 3c, paragraph 1, point (b) (Directive 89/552/EEC)
Christopher Heaton-Harris, Luis Herrero-Tejedor, Toine Manders.
(b) the geographic address at which the media service provider is established;
Pripombe (na voljo samo v enem jeziku)
(b) the geographic and postal address at which the media service provider is established;
MNENJE Odbora za industrijo, raziskave in energetiko
Article 3c, point (d a) (new) (Directive 89/552/EEC)
KRATKA OBRAZLOŽITEV
ARTICLE 1, POINT 6
· Direktiva, ki nam je bila predložena v razpravo in odobritev, posodablja Direktivo 89/552/EGS iz leta 1989, katere cilj je bil omogočiti prosto razširjanje televizijskih programov na celotnem ozemlju EGS.
Article 3d, paragraph 1 a (new) (Directive 89/552/EEC)
· V primerjavi s takratnim stanjem se je s tehnološkim razvojem občutno povečalo število različnih platform, prek katerih je možno širiti in sprejemati avdiovizualne vsebine, zlasti pa je prišlo do strukturnih sprememb v značilnostih poslovnega modela zadevnega sektorja.
In particular, they shall ensure that they do not authorise commercial communications, sponsorship, advertising or product placement for goods manufactured under conditions which contravene international law prohibiting child labour.
· Ena od posledic takega novega gospodarskega modela, ki bo - poudarjamo - v prihodnosti zagotovo še bolj odločilna, je korenita sprememba v zvezi z viri financiranja sektorja avdiovizualne industrije tako kar zadeva proizvodnjo kot tudi distribucijo.
Member States shall ensure by appropriate means that audiovisual media services and audiovisual commercial communications provided by providers under their jurisdiction do not contain any incitement to hatred based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation.
V primerjavi z dvema tradicionalnima oblikama financiranja, tj. naročninami in prihodki iz oglaševanja, je vedno pomembnejši plačilni sistem, določen glede na naravo in kakovost avdiovizualnih storitev, za katere uporabniki zaprosijo.
Member States shall ensure by appropriate means that audiovisual media services and audiovisual commercial communications provided by providers under their jurisdiction do not contain any incitement to hatred based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation.
Zato lahko pričakujemo znatno in trajno porast gospodarskega pomena tega industrijskega sektorja, svetovna konkurenca pa se bo povečala.
Conversely, they shall ensure that media service providers are encouraged and supported in their efforts to promote accessibility for persons with physical or mental disabilities .
Glede na to je jasno, da je prihodnost gospodarskega sektorja, na katerega se nanaša direktiva, bistvenega pomena za uspeh te strategije.
It is essential that the directive contain provisions requiring non-linear services to participate in the support and promotion of European works.
Pravzaprav poudarjamo, da je treba sprejeti pristop, ki bo uspel uskladiti te različne interese.
(a) audiovisual commercial communications must be clearly identifiable as such.
Cilj opredeliti t.i.
(c) audiovisual commercial communications must not:
V tem smislu je treba razumeti predloge sprememb, ki jih predlagamo v tem poročilu.
(ii) violate children's rights, according to the UN Convention on the Rights of the Child;
Zato je zaželeno, da se to splošno sliko, v skladu s cilji omenjene direktive, upošteva na ustreznih mestih.
(d) all forms of audiovisual commercial communications and teleshopping for cigarettes and other tobacco products shall be prohibited;
Taka sprememba potreb in pričakovanj uporabnikov zmanjša potrebo po nadzoru s strani javnih organov.
(e) audiovisual commercial communications for alcoholic beverages must not be aimed at minors and may not encourage immoderate consumption of such beverages;
· Na koncu bi želeli izraziti večjo naklonjenost samoregulaciji kot koregulaciji.
(f) audiovisual commercial communications must not cause moral or physical detriment to minors.
Zavedamo se, da možnost izglasovati zakone v tej smeri močno omejuje "Medinstitucionalni sporazum o boljši zakonodaji" z dne 31.12.2001.
(f) audiovisual commercial communications must not cause moral or physical detriment to minors.
PREDLOGI SPREMEMB
ARTICLE 1, POINT 6
Odbor za industrijo, raziskave in energetiko poziva Odbor za kulturo in izobraževanje kot pristojni odbor, da v svoje poročilo vključi naslednje predloge sprememb:
(fa) television advertising must not cause moral or physical detriment to minors and must therefore respect the following criteria in order to protect them: