natgillin/translations-raw huggingface dataset:
Nacionalni regulativni organi predložijo drug drugemu in Komisiji informacije, potrebne za uporabo določb te direktive.
Short news reports may be chosen freely by the broadcasters from the transmitting broadcaster’s signal with at least the identification of their source.
Člen 23c
Member States shall ensure that media service providers under their jurisdiction promote, where practicable and by appropriate means, production of and access to European works within the meaning of Article 6.
Države članice z ustreznimi ukrepi zagotovijo pluralnost informacij v sistemu oddajanja televizijskih programov.
Human dignity must be included in the list in Article 3g(c) as the paramount and fundamental value to be protected.
Vloga organizacij potrošnikov je osnovnega pomena pri oblikovanju teh poročil.
They are subject to significantly differing requirements.
Predlog Direktive Evropskega parlamenta in Sveta o spremembi Direktive Sveta 89/552/EGS o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov
Sponsored programmes must be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in a appropriate way for programmes at the beginning, during and/or the end of the programmes.
Mnenje pripravil Datum razglasitve na zasedanju
ARTICLE 1, POINT 6 Article 3h, paragraph 2 (Directive 89/552/EEC)
Poslanci, navzoči pri končnem glasovanju
The sponsorship of audiovisual media services by undertakings whose activities include the manufacture or sale of medicinal products and medical treatment may promote the name or the image of the undertaking but may not promote specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.
Genowefa Grabowska, Ignasi Guardans Cambó, Luis Herrero-Tejedor, Sophia in 't Veld, Sylvia-Yvonne Kaufmann, Katalin Lévai, Javier Moreno Sánchez, Antonio Tajani, Kyriacos Triantaphyllides, Rainer Wieland
In the interests of clarity and systematic presentation, the rules on sponsorship and product placement should be set out in separate paragraphs.
Luigi Cocilovo, Alessandro Foglietta, Roberto Musacchio
ARTICLE 1, POINT 6 Article 3h, paragraph 4 (Directive 89/552/EEC)
za Odbor za kulturo in izobraževanje
News and current affairs programmes shall not be sponsored.
Karsten Friedrich Hoppenstedt
Article 3h a (new) (Directive 89/552/EEC)
KRATKA OBRAZLOŽITEV
Article 3ha
Z oblikovanjem pravnega okvira za avdiovizualne medije je treba določiti osnovne pogoje za uspešen razvoj čezmejnih medijskih storitev, da se okrepi evropska konkurenčnost na tem področju.
Product placement shall in principle be prohibited.
V okviru napredujočega tehnološkega razvoja trga na avdiovizualnem področju, zlasti digitalne konvergence komunikacijskih mrež in s tem povezanega predvajanja medijskih vsebin prek tehnoloških platform, kot sta mobilna telefonija in internet, so bile ustvarjene možnosti oddajanja, ki imajo podobno funkcijo oblikovanja mnenja kot televizija.
Product placement shall be admissible on an exceptional basis in the following circumstances:
Ob upoštevanju tega razvoja je treba pozdraviti pristop iz predloga Komisije, ki je tesno povezan z vsebinsko in funkcionalno primerljivostjo storitev ter ustvarja enake konkurenčne pogoje („level playing field“) in pravno varnost.
(a) in cinematographic works, films and series made for television, sports broadcasts and reality shows; or
Tehnološko nevtralen pristop je nujen za vključitev nadaljnjega razvoja, ki poteka vedno hitreje.
(b) in cases where little or no consideration has been provided for the product placement.
To prispeva k pravni varnosti, ki je zlasti pomembna za naložbe v nove medijske storitve.
I t is useful to have an affirmative list which authorises product placement in cases where influencing opinion is not the paramount function, or where there is no risk of influencing the editorial content.
Močno načelo države izvora je jedro direktive in ga ne bi smeli oslabiti, saj je koristno za učinkovito delovanje notranjega trga.
As most news and children’s programmes are no longer than 30 minutes, this may effectively eliminate advertising from these programmes.
Pravica do kratkega poročanja ne sme biti omejena na nediskriminacijski značaj iz predloga Komisije in mora veljati kot pravica za celotno Skupnost v vseh državah članicah Evropske unije enako, da se zagotovi čezmejni pretok informacij.
Paragraph 1 does not apply to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, sponsorship announcements and product placement.”
Pomemben je pozitiven seznam, ki dopušča promocijsko prikazovanje izdelkov za oblike, katerih funkcija oblikovanja mnenja nima nadrejene vloge, in za primere, ko za promocijsko prikazovanje izdelkov ni bilo ponujeno nadomestilo ali je bilo neznatno, tako da ni nevarnosti vplivanja na uredniško vsebino.
The seller’s market, as it once was, has gradually turned to a consumer’s market; having once been passive recipients of a supply determined de facto solely by the distributor, consumers have come to occupy a position – and, most importantly, will do so more and more in the future – in which they alone can decide what they will consume.
Razen tega je pomembno, da se iz promocijskega prikazovanja izdelkov v celoti izključijo posebno občutljivi programi, kot so otroške oddaje.
The revision of Directive 89/552/EEC will need to move in that direction and hence be couched in terms serving to reconcile the interests of the public as a whole, consumers, and the industry.
Mehanizme koregulacije in samoregulacije je treba okrepljeno uporabljati, zlasti instrument samoregulacije je treba izrecno vključiti v člen 3(3) direktive.
This general context ought, therefore, to be taken into account in the appropriate quarters, and the aims of the directive under consideration here should be dovetailed into it.
Končno odgovornost države je treba ohraniti ne glede na to.
· Finally, we should like to make out a case for self-regulation, even in addition to co-regulation.
V zvezi s konkretnim oblikovanjem morajo države članice ohraniti delno prilagodljivost, da lahko še naprej zagotavljajo dobro delujoče sisteme.
We are aware that the possibility of legislating in this direction is greatly limited by the Interinstitutional Agreement on Better Law-making , adopted on 31 December 2001.
Odbor za ekonomske in monetarne zadeve poziva Odbor za kulturo in izobraževanje kot pristojni odbor, da v svoje poročilo vključi naslednje predloge sprememb:
The Committee on Industry, Research and Energy calls on the Committee on Culture and Education, as the committee responsible, to incorporate the following amendments in its report:
UVODNA IZJAVA 1 A (novo)
RECITAL 1
(1a) Osnovni cilj revizije Direktive 89/552/EGS mora biti predvsem prilagajanje spremembam in okrepitev konkurenčnosti industrije avdiovizualnih medijskih storitev na globalnem trgu.
(1) Directive 89/552/EEC coordinates certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of broadcasting activities.
(3) Pomen avdiovizualnih medijskih storitev za družbo, demokracijo in kulturo upravičuje uporabo posebnih pravil za te storitve.
RECITAL 3
(3) Pomen avdiovizualnih medijskih storitev za družbo, demokracijo in kulturo upravičuje uporabo omejenega števila posebnih pravil za te storitve, vendar samo, kadar so ta res nujno potrebna .
(3) The importance of audiovisual media services for societies, democracy and culture justifies the application of specific rules to these services.
Avdiovizualne medijske storitve smejo biti preobremenjene s predpisi, če naj bodo konkurenčne.
Audiovisual services should be considered in terms of both their market value and their cultural value.
Da bi okrepili konkurenčnost avdiovizualnega industrijskega sektorja, je treba znotraj primernega regulativnega okvira spodbujati ustrezne načine financiranja.
Facilitating technical access for all, particularly vulnerable population groups such as disabled persons and the elderly, to audiovisual services will help to make the sector dynamic and competitive.
Bistveno je, da je avdiovizualni sektor dinamičen in donosen, za dosego tega cilja pa mora biti njegovo urejanje čim bolj nevsiljivo.
Supporting firms which recognise this will serve not only the objective of inclusiveness but also that of promoting research and employment.
Avdiovizualne medijske storitve smejo biti preobremenjene s predpisi, če naj bodo konkurenčne.
The promotion of growth and productivity in all industrial sectors is one of the most important goals of the European Community.
UVODNA IZJAVA 13
RECITAL 5
UVODNA IZJAVA 14
RECITAL 6
UVODNA IZJAVA 17
RECITAL 6 A (new)
(17) Pojem uredniška odgovornost je bistven za opredelitev vloge ponudnika medijskih storitev in s tem za opredelitev avdiovizualnih medijskih storitev.
The Lisbon Strategy was relaunched in 2005 during the mid-term review as an essential component for improving welfare, promoting competition and fostering productivity in the European Union.
Z opredelitvijo uredniške odgovornosti je pojasnjeno, da to ne zadeva gostiteljskih ponudnikov, ki zagotavljajo le platformo za vsebine.
The Lisbon strategy has been the major action tool of the EU for boosting the competitiveness of European enterprises and improving welfare and living conditions.
Na splošno je to merilo namenjeno izključitvi vsebin, ki jih zasebniki ponujajo občasno.
It forms the basis for the promotion of the productivity of European industry and the European broadcasting industry is a part of it.
UVODNA IZJAVA 18
RECITAL 6 B (new)
(18) Poleg oglaševanja in televizijske prodaje je uvedena še širša opredelitev avdiovizualnih komercialnih sporočil.
(6b) Promoting the competitiveness of European industry, of which the audiovisual sector forms an important part, is crucial to attaining the policy goals of the Lisbon Strategy.
Vključuje slike z zvokom ali brez njega, ki so del programov ali jih spremljajo in so namenjene neposredni ali posredni promociji blaga, storitev ali podobe fizične ali pravne osebe, ki opravlja gospodarsko dejavnost, in zato ne vključuje brezplačnega prenosa oglaševanja javnih storitev in dobrodelnih akcij.
Therefore, in order to strengthen the competitiveness of the audiovisual sector, adequate means of financing should be promoted within the appropriate regulatory framework.
Pojasniti je treba, da je z odobritvijo promocijskega prikazovanja izdelkov v programe mogoče vključiti tudi avdiovizualno komercialno sporočilo.
An addition to Mr De Michelis' amendment number 6.
Razen tega ni jasno, zakaj bi morale biti v opredelitev avdiovizualnega komercialnega sporočila vključene samo gibljive slike.
In order to be competitive, audiovisual media services should not be overburdened with regulation.
UVODNA IZJAVA 19 A (novo)
RECITAL 6 C (new)
(19a) Da se spodbuja močna, konkurenčna in integrirana evropska avdiovizualna industrija ter okrepi pluralnost medijev po vsej Evropski uniji, je še vedno bistveno, da je za posameznega ponudnika avdiovizualnih medijskih storitev pristojna ena sama država članica.
(6c) The country of origin principle is crucial to the emergence of a pan-European audiovisual market with a strong industry producing European content.
Zato morajo merila za ustanavljanje, ki se uporabljajo za določanje te pristojnosti, ostati takšna, kot je določeno v Direktivi 97/36/ES.
Moreover, the principle safeguards the viewer's rights to choose from a wide variety of European programmes.
UVODNA IZJAVA 25
RECITAL 6 D (new)
UVODNA IZJAVA 25 a (novo)
RECITAL 6 E (new)
UVODNA IZJAVA 27
RECITAL 6 F (new)
- ne smejo biti daljši od 90 sekund in morajo trajati le toliko časa, kolikor je upravičeno zaradi namena in je v skladu z značajem dogodka;
(6f) The creation of a strong, competitive European industry was one of the major goals set in the Lisbon Strategy.
Obveznosti iz tega člena nimajo prednosti pred določbami prava o avtorskih pravicah države članice, vključno z Direktivo 2001/29/ES, Bernsko konvencijo in Rimsko konvencijo.
To that end, productivity and technological leadership in all sectors of the economy, including the audiovisual sector, can be achieved through strong investments, research and powerful information.
Kratka informativna poročila lahko izdajatelji televizijskih programov bodisi prosto izberejo iz signala izdajatelja, ki jih prenaša, pri čemer navedejo vsaj vir, bodisi v skladu z zakonodajo zadevne države članice in za namene prenosa sami dobijo dostop do dogodka.
The use of ICT in a competitive environment will strike the right regulatory balance, so as to build confidence for consumers and for job-creating enterprises and to complete the internal market.
UVODNA IZJAVA 28
RECITAL 6 G (new)
UVODNA IZJAVA 35
RECITAL 6 H (new)
(35) Mogoče je, da bodo nelinearne avdiovizualne medijske storitve delno nadomestile linearne storitve.
(6h) Within the context of the Lisbon Strategy, it is important to take into account the development of European content production by drawing up a policy framework with regard, in particular, to the ownership and exploitation of rights.
Treba bo redno preverjati uporabo določb v zvezi z uveljavljanjem evropskih del z avdiovizualnimi medijskimi storitvami.
A framework should be drawn up to deal with rights, as the dominance of the distributors in this respect is detrimental.
UVODNA IZJAVA 36
RECITAL 7
(36) Pri izvajanju določb iz člena 4 Direktive 89/552/EGS, kot je bila nazadnje spremenjena, morajo države članice zagotoviti, da izdajatelji televizijskega programa vanj vključijo ustrezen delež evropskih del, ustvarjenih v koprodukciji, ali evropskih del nedomačega izvora.
(7) The Commission has adopted the initiative “i2010: European Information Society” to foster growth and jobs in the information society and media industries. i2010 is a comprehensive strategy designed to encourage European content production, the development of the digital economy and the uptake of ICT , against the background of the convergence of information and media services, networks and devices, by modernising and deploying all EU policy instruments: regulatory instruments, research and partnerships with industry.
UVODNA IZJAVA 40
RECITAL 10
Za ohranitev sorazmernosti pri ciljih splošnega interesa mora Uredba omogočiti določeno stopnjo prilagodljivosti v zvezi z linearnimi avdiovizualnimi medijskimi storitvami: načelo ločevanja mora biti omejeno na oglaševanje in televizijsko prodajo, promocijsko prikazovanje izdelkov se mora omogočiti za nekatere primere v skladu s pozitivnim seznamom v določenih okoliščinah, odpraviti je treba nekatere količinske omejitve.
The provisions of Directive 2000/31/EC, notably those relating to the country of origin principle, the obligation to provide information and the rules governing responsibility (liability exemptions), also apply.
Pojasniti je treba, da promocijsko prikazovanje izdelkov ni dovoljeno na splošno, ampak le v določenih okoliščinah za primere s pozitivnega seznama.
The recitals should make it clear that the Member States retain the power to take measures under Article 3(3) to (5) of Directive 2000/31/EC of the European Parliament and the Council (eCommerce Directive) on grounds of public policy.
UVODNA IZJAVA 41
RECITAL 11
(41) Direktiva 2005/29/ES se razen za prakse, ki jih zajema ta direktiva, uporablja za nepošteno poslovno prakso, kot sta zavajajoče in agresivno oglaševanje, ki se pojavljata v avdiovizualnih medijskih storitvah.
(11) Directive 2002/21/EC of the European Parliament and the Council according to its Article 1(3) is without prejudice to measures taken at Community or national level, to pursue general interest objectives, in particular relating to content regulation and audiovisual policy.
(41) Direktiva 2005/29/ES se razen za prakse, ki jih zajema ta direktiva, uporablja za nepošteno poslovno prakso, kot sta zavajajoče in agresivno oglaševanje, ki se pojavljata v avdiovizualnih medijskih storitvah.
This is in line with the principle of technological neutrality, which justifies a separation between transmission regulation and content regulation .
UVODNA IZJAVA 42
RECITAL 13
(42) Ker imajo gledalci zaradi povečanja števila novih storitev večjo izbiro, ni več upravičena podrobnejša ureditev v zvezi z vstavljanjem oglasov, ki želi zaščititi gledalce.
(13) The definition of audiovisual media services covers all audiovisual mass-media services, whether scheduled or on-demand.
Medtem ko Direktiva ne povečuje količine dovoljenega oglaševanja na uro, pa izdajateljem televizijskega programa omogoča prožnost pri vstavljanju oglasov, če to bistveno ne moti celovitosti programskih vsebin.
However, its scope is limited to services as defined by the Treaty and therefore covers any form of economic activity, including that of public service enterprises, but does not cover non-economic activities, such as purely private websites.
(42) Ker imajo gledalci zaradi povečanja števila novih linearnih in nelinearnih storitev večjo izbiro, ni več upravičena podrobnejša ureditev v zvezi z vstavljanjem oglasov, ki želi zaščititi gledalce.
(13) The definition of audiovisual media services covers all audiovisual mass-media services, whether scheduled or on-demand.
Medtem ko Direktiva ne povečuje količine dovoljenega oglaševanja na uro, pa izdajateljem televizijskega programa omogoča prožnost pri vstavljanju oglasov, če to bistveno ne moti celovitosti programskih vsebin.
However, its scope is limited to services as defined by the Treaty and therefore covers any form of economic activity, including that of public service enterprises, but does not cover activities which are primarily non-economic , such as purely private websites , the distribution and exchange of audiovisual material for the expression of personal opinions and services which distribute audiovisual content produced by users for exchange within communities of interest or other non-linear services which do not have a clear impact on a significant number of members of the public .
V digitalni dobi je in bo vedno večja izbira tudi na področju linearnih storitev.
Clarification would help reassure users about the fact that the Directive will not change the way in which they exploit the creative potential of the Internet, including online audiovisual material, subject only to respecting criminal law.
UVODNA IZJAVA 43
RECITAL 14
(43) Direktiva je namenjena ohranitvi posebnega značaja evropske televizije in zato omejuje možne prekinitve pri kinematografskih delih in filmih za televizijo ter pri nekaterih kategorijah programov, ki še vedno potrebujejo posebno zaščito.
(14) The definition of audiovisual media services covers mass media in their function to inform, entertain and educate, but excludes any form of private correspondence, such as e-mails sent to a limited number of recipients.
(43) Direktiva je namenjena ohranitvi posebnega značaja evropske televizije.
The definition also excludes all services not intended for the distribution of audiovisual content, i.e. where any audiovisual content is merely incidental to the service and not its principal purpose.
Reklamni oglasi in vložki televizijske prodaje se med oddajami lahko vstavljajo le tako, da se ob upoštevanju naravnih premorov ter trajanja in narave programov ne posega niti v njihovo celovitost in pomen niti v pravice imetnikov pravic.
Examples include websites that contain audiovisual elements only in an ancillary manner; such as animated graphical elements, small advertising spots or information related to a product or non-audiovisual service.
Ker je vrhunska vsebina draga in zelo pomembna za blagovno znanko podjetja, se reklamni oglasi vstavijo zelo preudarno in odgovorno, tako da ta vsebina ni razvrednotena zaradi preštevilnih ali napačno vstavljenih oglasov.
The definition also excludes all services not intended for the distribution of audiovisual content, i.e. where any audiovisual content is merely incidental to the service and not its principal purpose.
UVODNA IZJAVA 46
RECITAL 15
Uredniška odgovornost in neodvisnost ponudnika medijskih storitev ne smeta biti ogroženi.
(15) This Directive does not cover electronic versions of newspapers and magazines.
UVODNA IZJAVA 47
RECITAL 16
(47) Regulativni organi morajo biti neodvisni od nacionalnih vlad in ponudnikov avdiovizualnih medijskih storitev, da lahko opravljajo svoje delo nepristransko in pregledno ter prispevajo k pluralnosti.
(16) The term “audiovisual” refers to moving images with or without sound, so includes silent films but does not cover audio transmission or radio.
(47) Regulativni organi in člani regulativnih teles morajo biti neodvisni od nacionalnih vlad in ponudnikov avdiovizualnih medijskih storitev, da lahko opravljajo svoje delo nepristransko in pregledno ter prispevajo k pluralnosti.
(16) For the purposes of this Directive, the term “audiovisual” refers to moving images with or without sound, so includes silent films but does not cover audio transmission or radio.
Ta dodatek zagotavlja vključitev različnih organizacijskih oblik služb, pristojnih za regulacijo v zadevnih državah članicah.
A clarification since the term "audiovisual" includes radio in other legal acts, such as the classification of services in the WTO/GATS.
Člen 1, točka (a) (Direktiva 89/552/EGS)
RECITAL 16 A (new)
(a) „avdiovizualna medijska storitev“: pomeni storitev, kakor je opredeljena v členih 49 in 50 Pogodbe ES in katere glavni namen je zagotavljanje programskih vsebin, ki vključujejo gibljive slike z zvokom ali brez za obveščanje, zabavo ali izobraževanje splošne javnosti in za katere nosi uredniško odgovornost ponudnik medijskih storitev ter ki se razširjajo po elektronskih komunikacijskih mrežah, in/ali avdiovizualnih komercialnih sporočil v skladu s členom 2(a) Direktive 2002/21/ES Evropskega parlamenta in Sveta;
(16a) An audiovisual media service consists of programmes, a programme being a discrete succession of moving images with or without sound which are subject to editorial responsibility and are disseminated by a media service provider in accordance with a fixed programme schedule or are compiled in a catalogue .
- negospodarskih dejavnosti, kot so spletni dnevniki in zasebne spletne strani.
Amendment clarifying an audiovisual media service.
ČLEN 1, TOČKA 2
RECITAL 17 A (new)
Člen 1, točka (c) (Direktiva 89/552/EGS)
RECITAL 19 A (new)
(c) ‚razširjanje televizijskih programov‘ ali „televizijska programska vsebina“ pomeni linearno avdiovizualno medijsko storitev, pri kateri ponudnik medijske storitve odloči o času prenosa določenega programa in določi programski spored ;
(19a) To promote a strong, competitive and integrated European audiovisual industry and enhance media pluralism throughout the European Union, it remains essential that only one Member State has jurisdiction over any audiovisual media service provider.
ČLEN 1, TOČKA 2
RECITAL 19 B (new)
Člen 1, točka (f) (Direktiva 89/552/EGS)
RECITAL 21 A (new)
(f) „avdiovizualno komercialno sporočilo“ pomeni gibljive slike z zvokom ali brez, ki spremljajo avdiovizualne medijske storitve in so namenjene neposrednemu ali posrednemu uveljavljanju blaga, storitev ali ugleda fizične ali pravne osebe, ki opravlja gospodarsko dejavnost;
(21a) The definition of the term ‘standard consumer equipment’ should include functionalities to ensure that audiovisual media services are accessible to people with disabilities and the elderly.
ČLEN 1, ODSTAVEK 2 Člen 1, točka (h) (Direktiva 89/552/EGS)
RECITAL 24
(h) „prikrito oglaševanje“ pomeni besedno ali slikovno predstavitev blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programskih vsebinah, kadar izdajatelj televizijskega programa uporabi takšno predstavitev za oglaševanje in bi javnost lahko bila zavedena glede narave te predstavitve.
(24) Under this Directive, notwithstanding the application of the country of origin principle, Member States may still take measures that restrict the freedom of movement of television broadcasting , but only under certain conditions listed in Article 2a of this Directive and following the procedure laid down in this Directive.