natgillin/translations-raw huggingface dataset:
Zaradi tehnološkega napredka je nastala nujna potreba po izobraževanju ne le mladoletnikov, ampak tudi oz. še posebej učiteljev in strokovnih delavcev na področju šolstva, za izobraževalne naloge, ki jih potrebuje družba, s pravilno uporabo sredstev komunikacije in zlasti avdiovizualnih medijskih storitev, ne glede na to, kako se jih razširja.
Technological progress creates an urgent need to educate not only minors and their parents but also, particularly, teachers and educationalists for the educative tasks that society requires, in using the communication media and especially audiovisual media services properly, however they may be disseminated.
(31a) Države članice morajo v svojih posameznih nacionalnih učnih načrtih in študijskih programih spodbujati kritično ocenjevanje medijev.
(31a) The Member States should ensure that their respective national curricula and further education courses provide for a critical appreciation of the media.
Odnos naših državljanov do medijev mora biti zrel in poučen, saj sicer ne bo mogoče obvladati učinkov eksplozije medijev, ki jih prinaša digitalizacija.
We need our citizens to have a mature and educated attitude towards the media, as otherwise it will be impossible to cope with the effects of the media explosion brought about by digitalisation.
Želja po samoregulaciji ali koregulaciji temelji na predpostavki, da državljani znajo uporabljati medije in poznajo njihovo delovanje, da vedo, kaj lahko počnejo in katere interese zastopajo.
Any hope of self- and co-regulation is based on the assumption that citizens are practised in the use of the media, and know how they work, what they can do and what interests they represent.
(32) Ukrepi, sprejeti za varstvo mladoletnikov in človekovega dostojanstva, morajo biti pazljivo usklajeni s temeljno pravico do svobodnega izražanja, kot je določena v Listini Evropske unije o temeljnih pravicah.
(32) Measures taken to protect minors and human dignity must be carefully balanced with the fundamental right to freedom of expression as laid down in the Charter on Fundamental Rights of the European Union.
Cilj teh ukrepov mora biti zato zagotovitev ustrezne ravni zaščite mladoletnikov, zlasti v zvezi z nelinearnimi storitvami, ne pa prepoved vsebin za odrasle kot takšnih.
The aim of these measures should thus be to ensure an adequate level of protection of minors especially with regard to non-linear services but not to ban adult content as such.
Cilj teh ukrepov pa mora biti zagotovitev ustrezne ravni zaščite mladoletnikov in človekovega dostojanstva , zlasti v zvezi z nelinearnimi storitvami, ne pa prepoved vsebin za odrasle kot takšnih, prek obveznosti, da je treba jasno opozoriti na poseben značaj nekaterih programov, preden se predvajajo, kar je v skladu tako s členom 1 Listine o temeljnih pravicah Evropske unije, ki določa, da je treba spoštovati in varovati nedotakljivost človeškega dostojanstva, kot s členom 24 te listine, ki navaja, da imajo otroci pravico do varstva in nege, ki sta potrebna za njihovo dobrobit, ter da je treba pri vseh ukrepih v zvezi z otroki, pa naj jih sprejmejo javni organi ali zasebne ustanove, najprej upoštevati koristi otroka.
The aim of these measures should however be to ensure an adequate level of protection of minors and human dignity, especially with regard to non-linear services , by means of an obligation to clearly draw attention to the specific nature of certain programmes before they are transmitted and in accordance both with Article 1 of the Charter of Fundamental Rights of the European Union, recognising that human dignity is inviolable and must be respected and protected, and with Article 24 of the Charter, which states that children shall have the right to such protection and care as is necessary for their well-being, and that in all actions relating to children, whether taken by public authorities or private institutions, the child’s best interests must be a primary consideration.
(32a) Mladoletniki, ranljive ali invalidne osebe, vključno z osebami z duševnimi motnjami, so lahko še posebej prizadeti ter fizično ali psihološko pretreseni in razburjeni zaradi programov, ki prikazujejo prizore verbalnega, fizičnega ali moralnega nasilja oziroma kršijo človekovo dostojanstvo ali spodbujajo nestrpnost zaradi rase ali kakršno koli diskriminacijo.
(32a) Minors and the vulnerable and disabled, including the mentally disabled, may be particularly undermined and psychically or psychologically upset and disturbed by programmes which feature scenes of verbal, physical or moral violence or by scenes which offend against human dignity, or incite racial hatred or any other form of discrimination.
Ker je eden od ciljev te direktive zaščititi te osebe na splošno, se države članice spodbuja, da opozorijo ponudnike avdiovizualnih medijskih storitev na to zapoved ter da od njih zahtevajo jasno navedbo posebne narave takšnih programov, preden jih predvajajo.
Insofar as one of the objectives of this Directive is to protect such persons in general, Member States are strongly encouraged to remind audiovisual media service providers of this overriding need and to require them to clearly indicate the particular nature of such programmes prior to their being broadcast.
Varstvo mladoletnikov, ranljivih in invalidnih oseb mora biti še naprej eden glavnih ciljev tako za evropske kot za nacionalne zakonodajalce.
The protection of minors and the vulnerable and disabled must remain one of the main focuses of concern for both European and national law-makers.
To mora biti tudi cilj ponudnikov avdiovizualnih medijskih storitev, katerih dolžnost je, da uporabnike svojih storitev opozorijo na negativne učinke nekaterih prizorov ali programov na občutljivo publiko.
It must also be the concern of audiovisual media service providers, whose duty it is to forewarn the users of their services of the harmful effect that certain scenes or programmes might have on vulnerable members of the public.
To očitno sodi na področje samoregulacije in koregulacije.
There is clear scope for self regulation and co-regulation in this area.
(33) Nobena določba te direktive, ki zadeva varstvo mladoletnikov in javnega reda, ne zahteva nujno, da je treba zadevne ukrepe izvajati s predhodnim nadzorom avdiovizualnih medijskih storitev.
(33) None of the provisions of this Directive that concern the protection of minors and public order necessarily requires that the measures in question be implemented through prior control of audiovisual media services.
(33) Nobena določba te direktive, ki zadeva varstvo mladoletnikov in javnega reda, ne zahteva nujno, da je treba zadevne ukrepe izvajati s predhodnim nadzorom avdiovizualnih medijskih storitev , niti ne upravičuje takega nadzora .
(33) None of the provisions of this Directive that concern the protection of minors and public order necessarily requires that the measures in question be implemented through prior control of audiovisual media services , nor do they justify such control .
Države članice je treba spodbujati k uvedbi sistemov koregulacije in samoregulacije.
Member States should be encouraged to establish co- and self-regulation systems.
(34) Člen 151(4) Pogodbe zahteva, da Skupnost pri svoji dejavnosti na podlagi določb te Pogodbe upošteva kulturne vidike, zlasti zato, da se spoštuje in spodbuja različnost kultur.
(34) Article 151(4) of the Treaty requires the Community to take cultural aspects into account in its action under other provisions of this Treaty, in particular in order to respect and to promote the diversity of its cultures.
(34) Člen 151(4) Pogodbe zahteva, da Skupnost pri svoji dejavnosti na podlagi določb te Pogodbe upošteva kulturne vidike, zlasti zato, da se spoštuje in spodbuja različnost kultur in jezikov ter medsebojno razumevanje .
(34) Article 151(4) of the Treaty requires the Community to take cultural aspects into account in its action under other provisions of this Treaty, in particular in order to respect and to promote the diversity of its cultures and languages, and also to encourage mutual understanding .
Zaščita in spodbujanje kulturne raznolikosti lahko prispevata k medkulturnemu dialogu in boljšemu medsebojnemu razumevanju z odpravljanjem predsodkov, ki so ponavadi glavni vzroki današnjih sporov.
The protection and promotion of the cultural diversity can encourage the intercultural dialogue and help to achieve a better mutual understanding, withdrawing the prejudices which are usually major causes of today´s conflicts.
To je ključnega pomena za mirnejše sobivanje.
This is crucial to achieve a more peaceful coexistence.
UVODNA IZJAVA 35
RECITAL 35
(35) Mogoče je, da bodo nelinearne avdiovizualne medijske storitve delno nadomestile linearne storitve.
(35) Non-linear audiovisual media services have the potential to partially replace linear services.
Zato morajo, kjer je ustrezno, spodbujati produkcijo in distribucijo evropskih del in tako aktivno prispevati k spodbujanju kulturne raznolikosti.
Accordingly, they should where practicable promote the production and distribution of European works and thus actively contribute to the promotion of cultural diversity.
Treba bo redno preverjati uporabo določb v zvezi z uveljavljanjem evropskih del z avdiovizualnimi medijskimi storitvami.
It will be important to regularly re-examine the application of the provisions relating to the promotion of European works by audiovisual media services.
V sklopu poročil iz člena 3f(3) države članice upoštevajo finančni prispevek takih storitev k produkciji in pridobitvi pravic do evropskih del in delež evropskih del v katalogu avdiovizualnih medijskih storitev in v efektivni potrošnji uporabnikov evropskih del, ki jih predlagajo take storitve.
Within the framework of the reports set out in Article 3f paragraph 3, Member States shall also take into account notably the financial contribution by such services to the production and rights acquisition of European works; the share of European works in the catalogue of audiovisual media services as well as in the effective users’ consumption of European works proposed by such services.
Nelinearne avdiovizualne medijske storitve se lahko spodbujajo na primer z najnižjim deležem, sorazmernim glede na gospodarski uspeh, z najmanjšim deležem evropskih del v katalogih videa na zahtevo ali s privlačno predstavitvijo evropskih del v elektronskih sporedih programov.
In the promotion of non-linear audiovisual media services, support for European works might for example take the form of a minimum share of European works proportionate to economic performance, a minimum share of European works in video-on-demand catalogues, or the attractive presentation of European works in electronic programme guides.
V teh poročilih je treba na ustrezen način upoštevati tudi dela neodvisnih producentov.
In these reports, appropriate account should also be taken of the works of independent producers.
Dopolnitve kažejo možnost spodbujanja nelinearnih avdiovizualnih medijskih storitev, ki je v skladu z obveznim poročanjem .
These additions demonstrate possible ways in which non-linear audiovisual media might be promoted while also complying with the reporting requirement .
UVODNA IZJAVA 35 A (novo)
RECITAL 35 A (new)
(35) Akterji, ki samo združujejo ali prenašajo avdiovizualne medijske storitve ali ponujajo naprodaj pakete teh storitev, za katere ne nosijo nikakršne uredniške odgovornosti, ne bi smeli veljati za ponudnike medijskih storitev.
(35a) Parties who merely bundle or transmit audiovisual media services or offer for sale packages of such services, for which they do not have any editorial responsibility, should not be considered as media service providers.
Zato zgolj združevanje, prenos ali preprodaja ponudb vsebin, za katero ne nosijo nikakršne uredniške odgovornosti, ne sodi v področje uporabe te direktive.
Thus, mere bundling, transmission or onward selling of content offers, for which they do not have any editorial responsibility, do not fall within the scope of this Directive.
Jasno mora biti navedeno, da samo združevanje, prenos ali preprodaja ponudb vsebin, za katero tretje strani ne nosijo uredniške odgovornosti kot ponudniki medijskih storitev, ne sodi v področje uporabe te direktive.
It should be made clear that – as to date – pure bundling, transmission or reselling of content offers for which third parties do not have the editorial responsibility as media service providers are not included in the scope of the Directive.
Pojasnilo je potrebno, ker ponudniki nimajo nobenega vpliva na to vsebino in zato nimajo nadzora nad njo.
As providers have no influence on and therefore no control over such content such a clarification is necessary
(36) Pri izvajanju določb iz člena 4 Direktive 89/552/EGS, kot je bila nazadnje spremenjena, morajo države članice zagotoviti, da izdajatelji televizijskega programa vanj vključijo ustrezen delež evropskih del, ustvarjenih v koprodukciji, ali evropskih del nedomačega izvora.
(36) When implementing the provisions of Article 4 of Directive 89/552/EEC as amended, Member States should make provision for broadcasters to include an adequate share of co-produced European works or of European works of non-domestic origin.
(36) Pri izvajanju določb iz člena 4 Direktive 89/552/EGS, kot je bila nazadnje spremenjena, morajo države članice sprejeti ustrezne ukrepe, s katerimi bodo spodbudile izdajatelje televizijskega programa , da vanj vključijo ustrezen delež evropskih del, ustvarjenih v koprodukciji, ali evropskih del nedomačega izvora.
(36) When implementing the provisions of Article 4 of Directive 89/552/EEC as amended, Member States should adopt appropriate measures to encourage broadcasters to include an adequate share of co-produced European works or of European works of non-domestic origin.
Države članice so tiste, ki lahko sprejmejo ukrepe, s katerimi bodo spodbujale predvajanje tako evropskih del domačega izvora kot tudi evropskih del nedomačega izvora .
It is the Member States who can take measures in order to promote not only the broadcasting of European works of domestic origin, but also of European works of non-domestic origin .
UVODNA IZJAVA 36 A (novo)
RECITAL 36 A (new)
(36a) Ponudniki medijskih storitev morajo v svoje storitve vključiti tudi dela neodvisnih producentov ter pri tem upoštevati pravice, povezane s ponovitvami takih del, in pravično določitev pravic avtorjev.
(36a) Media service providers should also include in their services the works of independent producers, while respecting the rights attaching to repeat showings of such works and the fair apportionment of contributors' rights.
Večkratna uporaba programov neodvisnih producentov ne spoštuje intelektualnih pravic avtorjev.
The multiple use of programmes of independent producers does not respect the intellectual rights of contributors.
UVODNA IZJAVA 38
RECITAL 38
(38) Razpoložljive nelinearne storitve večajo izbiro za potrošnike.
(38) The availability of non-linear services increases the choice of the consumer.
Podrobni predpisi, ki urejajo avdiovizualna komercialna sporočila za nelinearne storitve, so tako očitno neupravičeni in s tehničnega stališča nesmiselni.
Detailed rules governing audiovisual commercial communication for non-linear services thus appear neither to be justified nor to make sense from a technical point of view.
Države članice morajo zato v svojih nacionalnih učnih načrtih in študijskih programih predvideti zadostno vzgojo za kritično uporabo medijev, da za avdiovizualna komercialna sporočila ne bi bilo treba uvesti podrobnih predpisov.
The Member States should therefore make provision in their national curricula and further education courses for sufficient education in critical use of the media, to avoid the need to introduce detailed rules governing audiovisual commercial communication.
Odnos državljanov do medijev mora biti zrel in poučen, saj sicer ne bo mogoče obvladati učinkov eksplozije medijev, ki jih prinaša digitalizacija.
We need our citizens to have a mature and educated attitude towards the media, as otherwise it will be impossible to cope with the effects of the media explosion brought about by digitalisation.
Kakršno koli upanje na možnost samoregulacije ali koregulacije temelji na predpostavki, da so državljani izurjeni v uporabi medijev, poznajo njihovo delovanje, vedo, kaj lahko počnejo in katere interese zastopajo.
Any hope of self- and co-regulation is based on the assumption that citizens are practised in the use of the media, and know how they work, what can do and what interests they represent.
UVODNA IZJAVA 38 A (novo)
RECITAL 38 A (new)
(38a) Pravica do ugovora je zlasti v spletnem okolju ustrezno pravno sredstvo, ker omogoča takojšnje popravljanje spornih informacij.
(38a) The right of reply is a particularly appropriate legal remedy in the online environment, since it is possible to correct the contested information immediately.
Kljub temu je treba to pravico uveljavljati v razumnem roku po prejetju zahteve, in sicer v takšnem času in na tak način, ki sta ustrezna glede na program, za katerega zahteva velja.
However, the right should be exercised within a reasonable period after receipt of the request, at a time and in a form which appears appropriate in view of the particular programme to which the request relates.
Ugovor mora zlasti vsebovati enak pomen kot sporna informacija, zato da isti uporabniki občutijo iste vplive.
The reply must in particular be given the same weight as the contested information, so as to reach the same circle of users with the same effects.
Pri pravici do ugovora je treba ustrezno upoštevati posebnost nelinearnih avdiovizualnih medijskih storitev .
The specific characteristics of non-linear audiovisual media services must be taken appropriately into account in connection with the right of reply.
(40) Zaradi poslovnega in tehnološkega razvoja imajo uporabniki večjo izbiro in odgovornost pri uporabi avdiovizualnih medijskih storitev.
(40) Commercial and technological developments give users increased choice and responsibility in their use of audiovisual media services.
Za ohranitev sorazmernosti pri ciljih splošnega interesa mora Uredba omogočiti določeno stopnjo prilagodljivosti v zvezi z linearnimi avdiovizualnimi medijskimi storitvami: načelo ločevanja mora biti omejeno na oglaševanje in televizijsko prodajo, promocijsko prikazovanje izdelkov se mora omogočiti v določenih okoliščinah, odpraviti je treba nekatere količinske omejitve.
To remain proportionate with the goals of general interest, regulation must allow a certain degree of flexibility with regard to linear audiovisual media services: the separation principle should be limited to advertising and teleshopping, product placement should be allowed under certain circumstances and some quantitative restrictions should be abolished.
Toda kadar je plasiranje izdelkov prikrito, ga je treba prepovedati.
However, where product placement is surreptitious, it should be prohibited.
Načelo ločevanja ne sme preprečiti uporabe novih tehnik oglaševanja.
The separation principle should not prevent the use of new advertising techniques.
Za ohranitev sorazmernosti pri ciljih splošnega interesa mora uredba omogočiti določeno stopnjo prilagodljivosti v zvezi z linearnimi avdiovizualnimi medijskimi storitvami: načelo ločevanja mora biti omejeno na oglaševanje in televizijsko prodajo, promocijsko prikazovanje izdelkov se mora v določenih okoliščinah omogočiti za primere, določene na podlagi pozitivnega seznama , odpraviti je treba nekatere količinske omejitve.
To remain proportionate with the goals of general interest, regulation must allow a certain degree of flexibility with regard to linear audiovisual media services: the separation principle should be limited to advertising and teleshopping, product placement should be allowed under certain circumstances in certain cases determined on the basis of a positive list, and some quantitative restrictions should be abolished.
Pojasniti je treba, da promocijsko prikazovanje izdelkov ni dovoljeno na splošno, ampak le za primere s pozitivnega seznama in v določenih okoliščinah.
It needs to be made clear that product placement is not allowed generally, but only under certain circumstances in cases set out in the positive list.
UVODNA IZJAVA 41
RECITAL 41
(41) Direktiva 2005/29/ES se razen za prakse, ki jih zajema ta direktiva, uporablja za nepošteno poslovno prakso, kot sta zavajajoče in agresivno oglaševanje, ki se pojavljata v avdiovizualnih medijskih storitvah.
(41) Apart from the practices that are covered by the present Directive, Directive 2005/29/EC applies to unfair commercial practices, such as misleading and aggressive practices occurring in audiovisual media services.
Poleg tega ker Direktiva 2003/33/ES, ki prepoveduje oglaševanje in sponzoriranje cigaret in drugih tobačnih izdelkov v tiskanih medijih, storitvah informacijske družbe in radijskih oddajah, ne posega v Direktivo Sveta 89/552/EGS z dne 3. oktobra 1989 o usklajevanju nekaterih zakonov in drugih predpisov držav članic o opravljanju dejavnosti razširjanja televizijskih programov, mora zaradi posebnih značilnosti avdiovizualnih medijskih storitev odnos med Direktivo 2003/33/ES in Direktivo 89/552/EGS ostati enak po začetku veljavnosti sedanje direktive.
Moreover, as Directive 2003/33/EC, which prohibits advertising and sponsorship for cigarettes and other tobacco products in printed media, information society services and radio broadcasting, is without prejudice to Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities, in view of the special characteristics of audiovisual media services, the relation between Directive 2003/33/EC and Directive 89/552/EEC should remain the same after the entry into force of the present Directive.
(41) Treba je zagotoviti skladnost med to direktivo in obstoječo zakonodajo Skupnosti.
(41) It is necessary to ensure coherence between this Directive and existing Community law.
Zato morajo v primeru neskladja med predpisi te direktive in predpisi drugih aktov Skupnosti, ki urejajo posebne vidike dostopa do dejavnosti avdiovizualnih medijskih storitev ali izvajanja, prevladati predpisi te direktive.
Accordingly, in the event of conflict between the provisions of this Directive and a provision of another Community act governing specific aspects of access to or exercise of an audiovisual media service activity, the provisions of this Directive should prevail.
Ta direktiva torej dopolnjuje pravni red Skupnosti.
This Directive consequently complements the Community acquis.
Zato se Direktiva 2005/29/ES razen za prakse, ki jih zajema ta direktiva, uporablja za nepošteno poslovno prakso, kot sta zavajajoče in agresivno oglaševanje, ki se pojavljata v avdiovizualnih medijskih storitvah.
Thus , apart from the practices that are covered by the present Directive, Directive 2005/29/EC applies to unfair commercial practices, such as misleading and aggressive practices occurring in audiovisual media services.
Zaradi pravne varnosti je treba razjasniti razmerje med to direktivo in veljavnim pravnim okvirom .
To provide legal certainty, the relationship between this Directive and the existing legal framework has to be clarified .
UVODNA IZJAVA 42
RECITAL 42
(42) Ker imajo gledalci zaradi povečanja števila novih storitev večjo izbiro , ni več upravičena podrobnejša ureditev v zvezi z vstavljanjem oglasov, ki želi zaščititi gledalce.
(42) As the increase in the number of new services has led to a greater choice for viewers , detailed regulation with regard to the insertion of spot advertising with the aim of protecting viewers is no longer justified.
Medtem ko Direktiva ne povečuje količine dovoljenega oglaševanja na uro, pa izdajateljem televizijskega programa omogoča prožnost pri vstavljanju oglasov, če to bistveno ne moti celovitosti programskih vsebin.
While the Directive does not increase the hourly amount of admissible advertising, it gives flexibility to broadcasters with regard to its insertion where this does not unduly impede the integrity of programmes.