natgillin/translations-raw huggingface dataset:
Besedilo, ki ga predlaga Komisija
(iii) not exploit the special trust minors place in parents, teachers or other persons;
Še neobjavljeno v UL.
(iv) not show, without reason, minors in dangerous situations.
Zlasti je širjenje IKT sprožilo nadaljnji tehnični razvoj, ki je spremenil strukture in funkcijo številnih poslovnih modelov.
(c) viewers must be clearly informed of the existence of a sponsorship agreement and/or the existence of product placement.
Avdiovizualne storitve je treba obravnavati tako z vidika njihove tržne kot kulturne vrednosti.
The specific characteristics of the medicinal product should be clearly understandable.
(4) Tradicionalne avdiovizualne medijske storitve in nastajajoče storitve na zahtevo ponujajo veliko možnosti za zaposlitev v Skupnosti, zlasti v malih in srednje velikih podjetjih, ter spodbujajo gospodarsko rast in naložbe.
This would appear to undermine a fundamental principle of television broadcasting, the strict separation between commercial broadcasting and other programmes in order to ensure not only the integrity of the programmes and the editorial autonomy of the broadcasters, but also the interests of viewers for whom an indication at the beginning or the end of the programme is by no means sufficient to ensure that they are properly informed concerning the influence of producers of goods and services on the making of the programme.
Podpora podjetjem, ki se tega zavedajo, bo pripomogla k doseganju cilja vključenosti ter tudi spodbujala raziskovanje in zaposlovanje.
These reports shall include in particular statistical data on the progress made with a view to achieving accessibility within the meaning of paragraph 1, the reasons for any failure to achieve progress and the measures adopted or envisaged in order to achieve this.
Ustvarjanje delovnih mest in veliko možnosti za zaposlitev sta izredno pomembna dejavnika za spodbujanje industrijskega sektorja v Evropi.
According to the Institute of Hearing Research , over 81 million Europeans live with a hearing loss; moreover, there are more than 30 million blind and partially sighted Europeans.
UVODNA IZJAVA 5
ARTICLE 1, POINT 6
UVODNA IZJAVA 6 A (novo)
ARTICLE 1, POINT 7, POINT (D A) (new)
Lizbonska strategija je bila najpomembnejše orodje EU za spodbujanje konkurenčnosti evropskih podjetij s povečanjem blaginje in življenjskih pogojev.
The reference to independence is of importance and very closely related to the concept of rights.
Lizbonska strategija je osnova za spodbujanje produktivnosti evropske industrije, katere del je tudi radiotelevizijska industrija.
The fact that the market is concentrated and power exercised by a few players in the acquisition of rights means that independent production companies are unable to fully exploit new forms of content distribution and to retain rights, and independent production companies are unable to attract capital and growth, remaining thus heavily funded with a level of concentration which is blocking innovation.
UVODNA IZJAVA 6 B (novo)
Article 10, paragraph 1 (Directive 89/552/EEC)
Zato je treba za povečanje konkurenčnosti v avdiovizualnem sektorju s primernim regulativnim okvirom spodbujati ustrezne načine financiranja.
Television advertising and teleshopping shall be readily recognizable and distinguishable from other parts of the programme service by optical and/or acoustic means.
UVODNA IZJAVA 6 C (novo)
ARTICLE 1, POINT 10
Poleg tega načelo varuje pravice gledalcev, da izbirajo iz široke ponudbe evropskih programov.
In programmes consisting of autonomous parts, or in sports programmes and similarly structured events and performances comprising intervals, advertisements shall only be inserted between the parts or in the intervals.
UVODNA IZJAVA 6 D (novo)
Article 11, paragraph 1 b (new) (Directive 89/552/EEC)
UVODNA IZJAVA 6 E (novo)
No convincing grounds appear to exist for the Commission proposal.
Predlog spremembe
Amendment 84
V ta namen je s pomočjo velikih naložb, raziskovanja in vplivnih informacij možno doseči vodilni položaj na področju produktivnosti in tehnologije v vseh sektorjih gospodarstva, vključno z avdiovizualnim.
The transmission of films made for television (excluding series, serials, light entertainment programmes and documentaries), cinematographic works, children’s programmes and news programmes may be interrupted by advertising and/or teleshopping once for each period of 35 minutes.
UVODNA IZJAVA 6 G (novo)
Article 11, paragraph 2 a (new) (Directive 89/552/EEC)
UVODNA IZJAVA 6 H (novo)
Article 11, paragraph 2 b (new) (Directive 89/552/EEC)
Komisija se je zavezala k oblikovanju skladnega okvira notranjega trga za informacijsko družbo in medijske storitve s posodabljanjem pravnega okvira za avdiovizualne storitve, ki se je začelo s predlogom Komisije leta 2005 o posodobitvi Direktive o televiziji brez meja.
(11a) In Article 15, point (a) is replaced by the following:
Komisija se je zavezala k oblikovanju skladnega okvira notranjega trga za informacijsko družbo in medijske storitve s posodabljanjem pravnega okvira za avdiovizualne storitve, ki se je začelo s predlogom Komisije leta 2005 o posodobitvi Direktive o televiziji brez meja.
"(a) it may not be aimed specifically at, or have any indirect access to, minors or, in particular, depict minors consuming these beverages; it should not be broadcast between 6 a.m. and 9 p.m.;"
(10) S to uredbo je uveden minimalni niz usklajenih obveznosti v členih 3c do 3h za vse avdiovizualne medijske storitve v zvezi z varstvom mladoletnikov, potrošnikov in zaščito človekovega dostojanstva.
A comprehensive regulation of alcohol advertisement aiming at minors should thus also comprise indirect forms of appeal to them.
Veljajo tudi določbe Direktive 2000/31/ES, zlasti tiste, ki se nanašajo na načelo države izvora, zahteve glede podatkov in pravila o odgovornosti (izjeme v zvezi z odgovornostjo).
A flat prohibition of all advertisements of alcoholic beverages aiming at minors is a proportionate measure of protection assessable by objective criteria.
UVODNA IZJAVA 11
ARTICLE 1, POINT 13
To je v skladu z načelom tehnološke nevtralnosti, ki upravičuje ločevanje med urejanjem področja prenosa in področja vsebine.
The broadcasting time devoted to advertising shall not exceed 15% of daily transmission time.
Vendar je njeno področje uporabe omejeno na storitve, kot so opredeljene s Pogodbo, in zato zajema vse vrste gospodarskih dejavnosti, vključno z dejavnostmi podjetij za javne storitve, ne zajema pa negospodarskih dejavnosti, kot so izključno zasebne spletne strani.
Paragraph 1 does not apply to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, sponsorship announcements and product placement.”
S takim pojasnilom bi bili uporabniki bolj pomirjeni, da direktiva ne bo spremenila njihovega načina izrabe ustvarjalnega potenciala interneta, vključno s spletnimi avdiovizualnimi gradivom, ki mora spoštovati le kazensko pravo.
The text of the current directive includes all forms of advertising and provides data protection for the editorial integrity of programmes.
(14) Opredelitev avdiovizualnih medijskih storitev zajema množične medije v njihovi vlogi obveščanja, zabavanja in izobraževanja, vendar izključuje vse oblike zasebnega dopisovanja, kot je elektronska pošta, poslana omejenemu številu prejemnikov.
The provisions of this Directive shall apply mutatis mutandis to television broadcasts exclusively devoted to advertising and teleshopping as well as to television broadcasts exclusively devoted to self-promotion.
Opredelitev izključuje tudi vse storitve, ki niso namenjene širjenju avdiovizualne vsebine, tj. kadar je avdiovizualna vsebina le naključno povezana s storitvijo in ni njen glavni namen.
Chapter 3 as well as Article 11 (rules on insertion) and Article 18 (duration of advertising and teleshopping) do not apply to these broadcasts.”
Sem sodijo spletne strani, pri katerih so avdiovizualni elementi le pomožna dopolnitev, na primer animirani grafični elementi, majhni oglaševalski vložki ali informacije, povezane z izdelkom ali neavdiovizualno storitvijo.
The provisions of this Directive shall apply mutatis mutandis to television broadcasts exclusively devoted to advertising and teleshopping as well as to television broadcasts exclusively devoted to self-promotion , which shall be readily recognisable as such by optical and/or acoustic means .
(14) Opredelitev avdiovizualnih medijskih storitev zajema množične medije v njihovi vlogi obveščanja, zabavanja in izobraževanja splošne javnosti , vendar izključuje vse oblike zasebnega dopisovanja, kot je elektronska pošta, poslana omejenemu številu prejemnikov.
Chapter 3 as well as Article 11 (rules on insertion) and Article 18 (duration of advertising and teleshopping) do not apply to these broadcasts.”
Ena glavnih značilnosti opisanih storitev v tej direktivi, omenjena tudi v opredelitvi, je posredovanje splošni javnosti.
Advertising, teleshopping, and self-promotion in television broadcasts exclusively devoted to these purposes should explicitly be signalled as such, as well.
(15) Ta direktiva ne zajema elektronskih različic časopisov in revij.
(17a) The following Article 20a is inserted:
UVODNA IZJAVA 16
In order to guarantee the principles of pluralism, competition and business freedom in advertising revenue, the activity of drawing up viewing figures should meet the following criteria:
(16) Izraz „avdiovizualni“ velja za gibljive slike z zvokom ali brez njega, zato vključuje neme filme, vendar ne zajema zvočnega ali radijskega oddajanja.
(a) the bodies carrying out surveys on audience, quality, popularity and broadcasting ratings of the various media must be independent of all the entities surveyed;
(16) Za namene te direktive izraz „avdiovizualni“ velja za gibljive slike z zvokom ali brez njega, zato vključuje neme filme, vendar ne zajema zvočnega ali radijskega oddajanja.
(c) transparency of the technical committees, to which real powers must be assigned as regards the survey, without any interference - either technical or managerial - from the board of directors.’
Pojasnilo, ker izraz "avdiovizualni" zajema radijske in druge pravne akte, na primer klasifikacijo storitev v Splošnem sporazumu o trgovini s storitvami STO.
In view of the importance of compiling viewing figures for the purposes of advertising revenue, there should be uniformity throughout the Union in accordance with the principles of freedom of expression, independence, transparency and representativeness.
Predlog spremembe razjasni opredelitev avdiovizualne medijske storitve.
Television broadcasting is already regulated more or less in respect to minors' protection.
UVODNA IZJAVA 17 A (novo)
ARTICLE 1, POINT 17 C (new)
Pomembno je poudariti, da je treba merila, ki jih je predstavila Komisija v uvodnima izjavama 13 in 17, izpolniti sočasno.
Responsibility for programmes of this kind, which are judged to be harmful, shall be deemed to lie with the television broadcaster and the media services’ supplier.’
UVODNA IZJAVA 19 A (novo)
Article 23b, paragraph 1 (Directive 89/552/EEC)
UVODNA IZJAVA 19 B (novo)
Article 23b, paragraph 1 a (new) (Directive 89/552/EEC)
Respect for pluralism of information must be reflected in appropriate provisions such as the ‘must carry’ rules.
The information necessary for the application of the provisions of this Directive shall be made available at Member State and Commission level. ”
UVODNA IZJAVA 21 A (novo)
ARTICLE 1, POINT 20 A (new)
Vendar si je treba v skladu z ustaljeno sodno prakso Evropskega sodišča vsako omejitev prostega pretoka storitev, kot je denimo vsako odstopanje od temeljnega načela Pogodbe, razlagati omejujoče.
The Member States shall prohibit holders of government office, their spouses or first or second degree relatives, as well as companies controlled by them, from taking up or maintaining positions of control in businesses operating in the radio and television market and related markets.
Vendar si je treba v skladu z ustaljeno sodno prakso Evropskega sodišča vsako omejitev prostega pretoka storitev, kot je denimo vsako odstopanje od temeljnega načela Pogodbe, razlagati omejujoče.
In the latter case, reference should always be made to the international conventions on the subject, as well as the ethical codes and other forms of self-regulation which information sector operators have drawn up in individual European states. "
Predlog spremembe
Annex ‘Directives and Regulations’, Article 3(a), Number 4 (Regulation (EC) No 2006/2004)
Izkušnje so pokazale, da lahko instrumenti koregulacije in samoregulacije v skladu z raznimi pravnimi tradicijami držav članic igrajo pomembno vlogo pri doseganju visoke ravni varstva potrošnikov.
Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities: Articles 3c and 3g to 3h and Articles 10 to 20 .
Ukrepi, namenjeni doseganju ciljev javnega interesa na področju novih avdiovizualnih medijskih storitev, bodo učinkovitejši, če se bodo izvajali z aktivno podporo samih ponudnikov storitev.
Proposal for a directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities
Predlog spremembe
Gianni De Michelis
UVODNA IZJAVA 25 A (novo)
Substitute(s) present for the final vote
UVODNA IZJAVA 25 B (novo)
RECITAL 1
(25b) Prizadevanje za dosego ciljev javnega interesa na področju nelinearnih storitev bo učinkovitejše ob dejavni podpori samih ponudnikov storitev.
(1) Directive 89/552/EEC coordinates certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of broadcasting activities.
Države članice se spodbuja k obširni uporabi preglednih in splošno sprejetih sistemov samoregulacije in koregulacije.
The laws, regulations and administrative measures should be as unobtrusive and simple as possible to allow new and existing AVMS to develop and flourish, thus allowing for job creation, economic growth, innovation and cultural diversity to be nurtured.
UVODNA IZJAVA 26
RECITAL 3
(26) Izdajatelji televizijskega programa lahko pridobijo izključne pravice do prenosa dogodka javnega interesa.
(3) The importance of audiovisual media services for societies, democracy and culture justifies the application of specific rules to these services.
Države članice bi morale same presoditi, kateri dogodki imajo velik pomen za družbo, kako bodo opredelile večji delež javnosti in katera vrsta poročanja naj bo omogočena.
Rules should only be imposed if necessary and not needlessly stifle innovation and development of the European audiovisual media sector and increased cultural diversity.
UVODNA IZJAVA 27
RECITAL 4
(27) Zaradi zaščite temeljne pravice do prejemanja informacij in zagotavljanja celostnega in ustreznega varstva interesov gledalcev v Evropski uniji, morajo izdajatelji, ki imajo izključne pravice prenosa dogodka javnega interesa, dovoliti drugim izdajateljem televizijskega programa in posrednikom , če delujejo v imenu izdajateljev televizijskega programa, da uporabijo kratke odlomke za namene priprave splošnih informativnih oddaj, in sicer na podlagi pravičnih, razumnih in nediskriminacijskih pogojev ob upoštevanju izključnih pravic.
(4) Traditional audiovisual media services and emerging on-demand services offer significant employment opportunities in the Community, particularly in small and medium-sized enterprises, and stimulate economic growth and investment.
Predlagane omejitve, ki so odgovor na pomisleke evropskih športnih organov in drugih, bi tudi preprečile "ponovno zavijanje" vsebin, pridobljenih s pravico do kratkega poročanja, za uporabo v storitvah zabavnih programov na zahtevo.
It is impossible for to predict precisely which new services will evolve in the future and to predict disruptive technologies.
UVODNA IZJAVA 28
RECITAL 6
(28) Nelinearne storitve se razlikujejo od linearnih po izbiri in nadzoru, ki ju ima uporabnik, ter po vplivu, ki ga imajo na družbo.
(6) The Commission has adopted a Communication on the future of European regulatory audiovisual policy, in which it stresses that regulatory policy in the sector has to safeguard certain public interests, such as cultural diversity, the right to information, the protection of minors and consumer protection, now and in the future.
To upravičuje lažjo ureditev nelinearnih storitev, ki morajo biti skladne samo z osnovnimi pravili iz členov 3c do 3h.
Such public interests and safeguards may in principal be best found through limited regulation, self-regulation and subsidiarity.
UVODNA IZJAVA 30
RECITAL 7
(30) V skladu z načelom sorazmernosti so ukrepi iz te direktive strogo omejeni na najnujnejše, ki je potrebno za uresničitev cilja o ustreznem delovanju notranjega trga.
(7) The Commission has adopted the initiative “i2010: European Information Society” to foster growth and jobs in the information society and media industries. i2010 is a comprehensive strategy designed to encourage the development of the digital economy, against the background of the convergence of information and media services, networks and devices, by modernising and deploying all EU policy instruments: regulatory instruments, research and partnerships with industry.
Kadar je potrebno ukrepanje na ravni Skupnosti in da se zagotovi območje, ki je, kar zadeva avdiovizualne medijske storitve, dejansko brez notranjih meja, mora Direktiva zagotoviti visoko stopnjo zaščite ciljev splošnega interesa, zlasti varstvo mladoletnikov in človekovega dostojanstva.
The Commission has committed itself to creating a consistent internal market framework for the information society and media services by modernising the legal framework for audiovisual services, starting with a Commission proposal in 2005 to modernise the Television without Frontiers Directive.
Ker na ravni EU ne obstaja skupna opredelitev izrazov „otroci“ in „otroški programi“, morajo za namene te direktive nacionalni regulativni organi jasno določiti časovni okvir, znotraj katerega mora veljati višja raven zaščite.
Small enterprises across the European Union do not have the staff or finances to be aware of, comply with and adhere to all regulations.
UVODNA IZJAVA 35
RECITAL 13
(35) Mogoče je, da bodo nelinearne avdiovizualne medijske storitve delno nadomestile linearne storitve.
(13) The definition of audiovisual media services covers all audiovisual mass-media services , whether scheduled or on-demand.
V sklopu poročil iz člena 3f(3) države članice upoštevajo finančni prispevek takih storitev k produkciji in pridobitvi pravic do evropskih del in delež evropskih del v katalogu avdiovizualnih medijskih storitev in v efektivni potrošnji uporabnikov evropskih del, ki jih predlagajo take storitve.
(13) The definition of audiovisual media services covers all audiovisual mass-media services that are identical in nature to scheduled broadcast television irrespective of the delivery platform, whether or not the editorial approach and responsibility of the provider are reflected in a programme schedule or in a selection catalogue , in their function to inform, entertain and educate.
(35) Mogoče je, da bodo nelinearne avdiovizualne medijske storitve delno nadomestile linearne storitve.
It therefore covers any form of economic activity, including that of public service enterprises .
Zato morajo, kjer je ustrezno, spodbujati produkcijo in distribucijo evropskih del in tako aktivno prispevati k spodbujanju kulturne raznolikosti.
The economic character may be relevant to the application of the Directive.
Takšno spodbujanje je lahko v obliki okrepljene podpore naložbam v evropsko produkcijo, zlasti neodvisno, v obliki minimalnega prispevka, sorazmernega s prometom, in večje opaznosti del z določitvijo minimalnega deleža evropskih del v katalogih ali njihovo navedbo v elektronskih sporedih televizijskih programov.
Economic activities are normally provided for remuneration, intended for a certain period and characterised by a certain continuity; the assessment is to be made in accordance with the criteria and rules of the country of origin.
Treba bo redno preverjati uporabo določb v zvezi z uveljavljanjem evropskih del z avdiovizualnimi medijskimi storitvami.
Accordingly, the definition of audiovisual media services does not cover non-economic activities which are normally not provided for remuneration , such as blogs and other user-generated content or any form of private correspondence, such as e-mails or private websites .
UVODNA IZJAVA 35 A (novo)
RECITAL 14
(35a) poudarja, da bodo razlike med linearnimi in nelinearnimi storitvami za občinstvo postopoma čedalje manj pomembne, saj bodo linearne storitve s pomočjo razvoja digitalnih storitev in opreme dostopne gledalcem na njihovo neposredno zahtevo.
(14) The definition of audiovisual media services covers mass media in their function to inform, entertain and educate, but excludes any form of private correspondence, such as e-mails sent to a limited number of recipients.
V ta namen je treba zagotoviti, da tradicionalni izdajatelji televizijskih programov z linearnimi storitvami ne bodo v slabšem finančnem položaju v primerjavi z novimi izdajatelji in ponudniki medijskih storitev, ki uporabljajo obstoječe nelinearne storitve.
The definition also excludes all services not intended for the distribution of audiovisual content, i.e. where any audiovisual content is merely incidental to the service and not its principal purpose.
UVODNA IZJAVA 43 A (novo)
RECITAL 14 A (new)
Z direktivo je treba zaščititi uporabo avdiovizualnih sistemov s strani mladoletnikov bodisi z zagotavljanjem ustreznih informacij o programu, na podlagi katerih lahko starši odločajo, ali s sistemi za filtriranje, ki tudi brez prisotnosti staršev omogočajo, da mladoletniki varno uporabljajo storitev.
Unlike traditional broadcasting, Internet services are not necessarily restricted as to their territorial scope, the level of control of Internet service providers over the dissemination of the content is substantially higher that that of traditional broadcasters, and the architecture of the two categories of services, as well as their nature differ to such an extent that the assimilation of Internet services with broadcasting services would in most cases be unrealistic and therefore impossible to apply and implement in practice.
UVODNA IZJAVA 44
RECITAL 16
(44) Omejitev trajanja dnevnega oglaševanja je obstajala samo teoretično.
(16) The term “audiovisual” refers to moving images with or without sound, so includes silent films but does not cover audio transmission or radio.
Urna omejitev je pomembnejša, saj prav tako velja za čas, ko je gledanost največja.
(16) For the purpose of this Directive, the term “audiovisual” refers to moving images with or without sound, so includes silent films but does not cover audio transmission or radio broadcasting services .
UVODNA IZJAVA 45
RECITAL 17
(45) Prikrito oglaševanje je praksa, ki jo ta direktiva prepoveduje zaradi negativnega vpliva na potrošnike.
(17) The notion of editorial responsibility is essential for defining the role of the media service provider and thereby for the definition of audiovisual media services.
Prepoved prikritega oglaševanja ne zajema zakonitega promocijskega prikazovanja izdelkov v okviru te direktive.
This Directive is without prejudice to the liability exemptions established in Directive 2000/31/EC.
S tem se pojasni predlog spremembe uvodne izjave 40.
Specifies the notion of editorial responsibility, which involves decision-making power.
Pod pogoji iz predloga spremembe 14 k členu 3h (novo) uporaba „pomoči pri produkciji“ ni zajeta v prepovedi prikritega oglaševanja, promocijsko prikazovanje izdelkov ostaja prepovedano.
Furthermore, the notion of editorial responsibility does not embrace those that provide inputs to AVMS and requires a more intervention in scheduling than merely organising a catalogue of audiovisual items.
UVODNA IZJAVA 47
RECITAL 18