natgillin/translations-raw huggingface dataset:
G. ob upoštevanju, da resolucija št. 2 Sveta Evrope z naslovom „Kulturna raznolikost in medijski pluralizem v času globalizacije“, sprejeta v Kijevu na evropski ministrski konferenci o medijski politiki, poudarja, da je „vloga javnih storitev oddajanja v novem digitalnem okolju zlasti pomembna kot element socialne kohezije, odsev kulturne raznolikosti in odločujoč dejavnik za vsem dostopno pluralno komuniciranje“;
G. whereas the Council of Europe Resolution No. 2, entitled 'Cultural diversity and media pluralism in times of globalisation', which was adopted in Kiev at the European Ministerial Conference on Mass Media Policy, stresses 'the particularly important role of public service broadcasting in the digital environment, as an element of social cohesion, a reflection of cultural diversity and an essential factor for pluralistic communication accessible to all',
H. ker evropski avdiovizualni model temelji na učinkovitem ravnovesju med trdnimi in neodvisnimi javnimi službami in dinamičnim komercialnim sektorjem ter je treba ta model zagotoviti tudi pri uporabi digitalne tehnologije;
H. whereas the European audiovisual model is based on a healthy balance between a strong and independent public service and a dynamic commercial sector, and whereas this model must continue to be safeguarded when digital technology is introduced;
V splošnem okviru prehoda z analognega k digitalnemu oddajanju
In the general context of the transition from analogue to digital broadcasting
5. ugotavlja, da bo neomejena raba celotnega spektra vseevropskih in čezmejnih storitev možna le pod pogojem, da bo na digitalno oddajanje prešla vsa Evropa;
Recognises that it will only be possible to make full use of the whole range of pan-European and cross-frontier services if there is wholesale transition to digital broadcasting in Europe;
Akcijski načrti in posebni nacionalni ukrepi
National action plans and specific measures
– postopek prehoda sovpada z iskanjem ustreznega ravnovesja ponudbe storitev, ki bodo prebivalstvu ponujale dodatno vrednost;
– the transition process is geared to seeking a balanced range of services offering added value to the public;
– se potrošnikom zagotovi več podatkov o možnostih, ki jih nudijo digitalne platforme, in o potrebni opremi;
– consumers are provided with more information about the possibilities offered by digital platforms and the requisite equipment;
– potrošniki zaradi prehoda ne bodo imeli dodatnih stroškov in da bo prehod potekal brez izpada storitev;
– the transition does not involve increased costs for the consumer, or any loss of service;
– bodo imeli vsi državljani možnost uporabljati širšo in bolj raznoliko ponudbo storitev ter da se sprejmejo ukrepi za spodbujanje izobraževanja na področju digitalne tehnologije ("digitalna alfabetizacija");
– it is possible for everyone to use the increasing number and range of services on offer, and efforts are made to educate the public about digital technologies ('digital literacy');
– javni organi oblasti spodbujajo ponudbo kakovostnih vsebin na televizijskih mrežah in zagotovijo razširjanje javnih informacij;
– the public authorities encourage the provision of quality content by television networks and guarantee that public information is broadcast;
– podpirajo vlogo, ki bi jo lahko imele lokalne in regionalne skupnosti pri razvoju lokalnih televizij na področju izobraževanja, poklicnega usposabljanja, zdravja in pri spodbujanju kulturnih in turističnih vsebin ter ponudbi na lokalnem in regionalnem trgu delovne sile;
– support is provided for the role which local and regional authorities can play in the development of local television in the education, vocational training and health sectors, in the promotion of cultural and tourism-oriented content and with regard to offers on the local and regional labour markets;
– se posebno pozornost nameni dostopu za invalide, da se vsako leto ovrednotijo programi služb za pomoč invalidom (podnaslavljanje, zvočni opis, jezik znakov itd.) in se določijo akcijski načrti za povečanje teh storitev;
– particular attention is paid to access for people with disabilities and a list of all the services designed to assist them (subtitling and captions, audio descriptions, signing, etc.) is published every year, and action plans are drawn up to develop and extend the services in question;
– se omogoči oddajanje programov in se vsem območjem, vključno z obrobnimi in zelo obrobnimi območji Unije, zagotovi enakovreden dostop do infrastruktur, ki bodo olajšale dostop do avdiovizualnih storitev;
– broadcasting is facilitated by ensuring equal access throughout their territory - including the Union's peripheral and outermost regions - to infrastructures designed to facilitate access to audiovisual services;
Na ravni Unije
At Union level
– pluralizem informacij s pomočjo predpisov na evropski in nacionalni ravni, ki zagotavljajo spoštovanje svobode obveščanja in izražanja ter spoštovanje uredniške avtonomije in neodvisnosti sredstev komuniciranja od političnih in gospodarskih organov oblasti,
– media pluralism by means of legislation at European and national level to guarantee that the freedom of information and the freedom of expression are upheld, together with the independence and editorial freedom of the media vis-à-vis those wielding political and economic power,
– ustrezna raven konkurence in raznolikosti lastništva sredstev komuniciranja, stroga ločitev politične oblasti od interesov medijskih koncernov in koncernov elektronskih komunikacij;
– an adequate level of competition and diversification of media ownership and strict separation between the political authorities and the interests of media and electronic communications groups;
15. poudarja, da mora Komisija podpirati države članice v primeru javnega posega tako, da jim čim prej pojasni, pod kakšnimi pogoji so javni posegi združljivi s konkurenčnim pravom EU, in ne tako, da določi obveznost za uvedbo posebnega standarda;
Stresses that it is the Commission's task to support the Member States in the event of public-sector intervention, not by a commitment to introduce a specific standard but by clarifying, at an early stage, the conditions under which public-sector intervention is compatible with EU competition law;
19. izrecno zahteva, naj se prerazdelitev sredstev celotnega spektra ne prepusti samemu zakonu konkurence in naj se sprejmejo ustrezni ukrepi, da se sproščene frekvence prvotno namenijo inovativnim storitvam, ki ponujajo kakovostno ponudbo in raznolike vsebine;
Stresses that the redistribution of spectrum resources must not be left to the free play of competition and that appropriate measures must be envisaged to ensure that the frequencies released are used primarily for innovatory services offering high quality and diversity of content;
Ugotavlja, da bo to vedno težje zaradi drobitve distribucijskega omrežja in načinov dostopa; meni, da morajo zaradi tega po prehodnem obdobju določbe o prednostnem dostopu do distribucijskih omrežij za storitve, ki morajo ponuditi splošen dostop, in zlasti pravila obveznosti prenosa še naprej imeti pomembno vlogo in prispevati k pluralizmu medijev;
Points out that public-service broadcasting has an obligation to ensure access for all; notes that this remit will become increasingly difficult owing to the fragmentation of distribution networks and methods of access; considers that the provisions on preferential access to distribution networks for services which have a universal access obligation and, in particular, the 'must carry' rules must therefore continue to play an important role after the transition, and contribute to media pluralism;
Javne avdiovizualne storitve
Public audiovisual services
23. opozarja, da bi postavljanje pod vprašaj močnih in neodvisnih javnih radijskih postaj ogrozilo pluralizem, svobodo izražanja, kulturno raznolikost, dostop do avdiovizualnih storitev in demokracijo;
Draws attention to the fact that placing a strong and independent public broadcasting system in jeopardy involves risks to pluralism, freedom of expression, cultural diversity, access to audiovisual services and democracy itself;
Kultura je spomin naroda,
A people’s culture is its memory,
kolektivna zavest zgodovinske kontinuitete,
its collective awareness of historical continuity,
način razmišljanja in življenja.
its way of thinking and living
Televizija je v približno petdesetih letih postala najpomembnejši vir razširjanja informacij po vsem svetu, osrednje mesto javnih razprav ter glavni prenašalec razvedrila in znanja.
In the course of fifty years, television has become the main means of disseminating information throughout the world, the main arena of public debate, the main means of providing entertainment and acquiring knowledge.
Poleg tega je televizija cvetoča industrija, ki posredno in neposredno ustvarja na tisoče delovnih mest ter v kateri se bodo uveljavljali novi akterji, ki se bolj kot za pluralizem, izobraževanje in kulturo zavzemajo za dobrobit svojih podjetij in zaslužke njihovih delničarjev.
It is also a flourishing industry which, directly or indirectly, generates thousands of jobs and is being increasingly dominated by new players who are more concerned with the wellbeing of their business and shareholders’ profits than pluralism, education or culture.
Ali prehod z analognega k digitalnemu oddajanju, ki je sicer velik tehnični napredek, predstavlja možnost za kulturno raznolikost, kot to zagovarjajo nekateri, ali, kot menijo drugi, ogroža naš evropski avdiovizualni model?
The transition from analogue to digital broadcasting marks a great technological advance, but is it, as some argue, an opportunity to ensure cultural diversity or, as others fear, will it endanger the European audiovisual model?
Evropski avdiovizualni model
The European audiovisual model
Drugi pol je zasebni sektor, ki zajema profitne komercialne postaje.
The competition between the two sectors has been healthy for the audiovisual system as a whole, and should be maintained.
Izkazalo se je, da je konkurenčnost med tema dvema sektorjema koristna za celotni avdiovizualni sistem, zato jo je treba ohraniti.
The transition to digital broadcasting will greatly increase the number of niche or general-purpose television channels available to the public, and favour the development of 'on-demand' television.
Ali prehod z analognega k digitalnemu oddajanju s povečanjem učinka splošnih in tematskih televizijskih postaj, ki so na voljo prebivalcem, ter s spodbujanjem televizije glede na povpraševanje, ne bo povzročil konec tega ravnotežja v korist komercialnih postaj?
Might this not tip the balance in favour of commercial channels?
Ugotavlja se, da so novi zasebni akterji, veliki koncerni na področju telekomunikacij in internetnih storitev, ki so v primerjavi z običajnimi velikimi koncerni avdiovizualne komunikacije finančno veliko bolj močni, preplavili trg programov in se bodo nedvomno hitro razvili.
After all, new commercial players, in the form of big telecommunications and Internet companies which have far greater financial resources than the traditional audiovisual communications companies, have entered the programme market and will no doubt rapidly expand there.
V zelo tekmovalnem in izredno raznolikem okolju evropske televizije prevladuje prepričanje, da bo novo bogastvo digitalne avdiovizualne ponudbe omogočilo uresničitev cilja, ki je v splošnem interesu televizije.
In the very competitive and diversified environment of European television, it seems to be generally accepted that the abundant supply offered by digital broadcasting will enable the market to fulfil television’s public-interest role.
Do takega razmišljanja moramo biti previdni.
We should treat this argument with caution.
Za poznavalca bogastvo programov še zdaleč ne zagotavlja kakovosti in raznolikosti, razen če ne plačuje naročnine za številne in drage kodirane televizijske programe.
For discerning viewers, a multiplicity of programmes is no guarantee of quality and diversity, unless they have taken out a number of expensive subscriptions for encrypted channels.
Politični cilji
Political objectives
Evropska komisija priznava, da opustitev analognega in prehod na digitalno oddajanje ni zgolj « enostavna sprememba infrastrukture, od katere prebivalci ne bodo imeli dodatne koristi» temveč «je izziv ta, da se spodbudi povpraševanje in proces izhaja iz ponudbe storitev».
The Commission recognises that the switch from analogue to digital should not simply involve an infrastructure change with no added value for the public; rather, the challenge lies in stimulating demand to ensure that the process is led by the range of services on offer.
Če je razvoj digitalnega okolja z vidika tehnološkega razvoja neizogiben, potem to še zdaleč ni le vprašanje infrastrukture, kot ugotavlja Komisija.
Although the development of the digital environment is an inevitable consequence of technological progress, it is far from simply being a question of infrastructural change, as the Commission recognises.
Glede na družbene posledice razvoja ga je treba obravnavati ob upoštevanju političnih ciljev, pri čemer si je treba vseskozi prizadevati za zagotovitev dodane vrednosti za potrošnike in tudi za zagotovitev trajnosti naših demokratičnih sistemov in praks za državljane.
Given its social implications, the changing digital environment must be approached from the standpoint of policy objectives, with the aim being constantly to seek to ensure added value for consumers, while at the same time safeguarding our democratic systems and practices on behalf of Europe's citizens.
V tem tehnološkem svetu, ki se pospešeno spreminja, je bistvenega pomena ohraniti veliko ravnotežje in funkcije našega avdiovizualnega sektorja.
In this rapidly changing technological world, it is essential to maintain the overall balance of our audiovisual sector and the important purposes it serves.
To pomeni, da je treba na evropski ravni kot tudi na ravni držav članic preprečiti, da bi na odločitve o delovanju vplivali samo konkurenca in tržni zakoni.
This requires the introduction, at both European and national level, of safeguards to ensure that the important decisions to be made are not determined solely by the free play of competition and the law of the market.
To tudi pomeni, da se v akcijskih načrtih držav članic, ki jih Komisija na žalost še vedno ni prejela, podpirajo predvsem določeni ukrepi.
It will also require particular encouragement to be given to certain measures forming part of the Member States’ action plans, which the Commission has unfortunately been slow to address up to now.
Televizija, ki služi vsem državljanom
Television broadcasting for the benefit of all citizens
Pri prehodu morajo biti prisotni predvsem ukrepi, ki zadevajo interese državljanov in potrošnikov.
The measures accompanying the switch-over must be mainly geared towards protecting the interests of citizens and consumers.
Ta prehod jih ne sme postaviti v slabši položaj, potekati mora brez dodatnih stroškov za potrošnike, njim časovno ustrezno in brez izpada storitev.
The transition must not be carried out at their expense: it must not involve increased costs, and must be completed at a pace that suits them, without causing any loss of service.
Zadevati mora vse potrošnike: posebno pozornost je treba nameniti dostopu za invalide in najbolj ranljivim skupinam ljudi.
It must take all consumers into account: particular attention should be paid to ensuring access for people with disabilities, and to the most vulnerable sectors of the population.
Digitalna televizija bo ne glede na medij oddajanja (satelit, kabel ali žični sistem), verjetno, in to je tudi cilj, omogočila večjemu številu ljudi dostop do več programov, ki bo kakovostnejši s tehničnega vidika in interaktiven.
Whatever type of network is used, whether satellite, cable or terrestrial, digital television is likely - and designed - to allow an increasing number of people access to more programmes, improved technical quality and interactive services.
Dosledna uporaba vseevropskih in čezmejnih storitev in celoten prehod na evropski ravni k digitalnemu oddajanju bosta mogoča le na podlagi usklajenega dostopa z vseh ozemelj, tudi z oddaljenih in zelo oddaljenih območij.
It is only be ensuring that the whole of Europe switches to digital broadcasting, and that there is equal access to it throughout European territory - including the peripheral and outermost regions - that it will be possible for full use to be made of pan-European and transfrontier services.
Nova informacijska tehnologija ponuja nešteto možnosti za odprtost do kultur in kulturnih raznolikosti.
The new information technologies offer immense possibilities for opening up our society to culture and to cultural diversity.
Vendar bo treba biti pozoren, da v globaliziranem svetu, v katerem veljajo tržni zakoni, od možnosti, ki jo nudi nova tehnologija, ne bodo imeli koristi le nekateri potrošniki, medtem ko bodo razvedrilni programi poneumljali preostalo večino gledalcev, t.j. tistih, ki si ne morejo privoščiti velike izbire plačljivih programov.
But, in a global governed by the law of the market, care must be taken to ensure that the huge potential offered by IT is not restricted to a limited number of consumers, while the great majority of viewers - i.e. those who cannot afford the wide choice offered by pay-TV - are offered only debased and mindless forms of entertainment.
Zato je poglavitnega pomena, da javni organi oblasti spodbujajo ponudbo kakovostnih vsebin na televizijskem omrežju in zagotavljajo oddajanje javnih informacij.
It is essential, therefore, for the public authorities to encourage the provision of high-quality content on television networks and ensure that public information is broadcast.
Kljub temu je malo verjetno, če sledimo razvoju, ki ga je opazoval vaš poročevalec v Združenih državah Amerike, da bi postaje s splošno vsebino sčasoma izginile na račun programov à la carte .
It is unlikely, judging by the trends observed by your rapporteur in the US, that the multi-purpose channels will disappear, with individual consumers choosing programmes from across a wide range of channels.
Vendar bodo nove tehnologije nedvomno močno vplivale na naše avdiovizualne sisteme in posamezne prakse.
But is it inevitable that the new technologies will profoundly change our audiovisual systems and individual viewing habits.
Digitalno izobraževanje
Digital education
Poročevalec želi, da Komisija v zvezi s tem hitro organizira razpravo z mednarodnimi strokovnjaki glede družbenih, političnih, kulturnih sprememb, ki jih bodo povzročile nove tehnologije.
Your rapporteur hopes that the Commission will take rapid action to consider, together with international experts, the social, political and cultural changes likely to be produced by the new technologies.
Prehod z analognega k digitalnemu oddajanju ne sme še bolj poudariti novega vira neenakosti, t.j. digitalnega razkoraka med "digitalnimi bitji"
The transition from analogue to digital must not further exacerbate this latest source of inequality, the 'digital divide' between 'digital beings'
Carlos Negroponte, Davos, januar 2006. , ki bodo imeli na voljo nove tehnologije iz "nove roke"
Carlos Negroponte Davos - January 2006 who will be capable of using the new technologies as a ‘new pair of hands’
Isto. , in tistimi, ki ne bodo imeli niti dostopa do novih tehnologij niti znanja, kako imeti od njih koristi.
Idem and those who will have neither access to digital technology nor the knowledge to take advantage of it.
Poročevalec tudi priporoča, naj se močno prizadeva za to, da bo lahko imel vsak posameznik morebitne koristi od novih informacijskih in komunikacijskih tehnologij, z izobraževanjem na podlagi novih informacijskih in komunikacijskih tehnologij (NIKT), kar so nekateri poimenovali " digitalna alfabetizacija ".
Your rapporteur considers that considerable efforts must be made to ensure that everyone can enjoy the potential benefits of the new information and communication technologies (NICT) by providing education in the new means of communication, or ‘digital literacy’.
Učenje novih tehnologij se mora začeti že od majhnih nog.
This education in the new technologies must begin at the earliest possible age.
Zato je skrajni čas, da se šolski sistemi karseda hitro in kar najbolje prilagodijo kulturnim in družbenim spremembam, ki jih bodo uvedle NIKT, prehod in digitalizacija.
The time has come for school systems to adapt as quickly and effectively as possible to the cultural and social changes brought about by the NICT, convergence and digitalisation.
Tudi pri tem lahko Komisija utre pot.
Here again, the Commission could show the way.
Družbeno-politične posledice
Social and political impact
Ob upoštevanju nadvse pomembnih družbeno-političnih posledic televizije je treba seveda paziti, da bo zagotovljen pluralizem informacij.
Given the very important social and political impact of television, it is obvious that care must be taken to ensure media pluralism.
Predpisi na evropski in nacionalni ravni morajo zagotoviti spoštovanje svobode obveščanja in izražanja, spoštovanje uredniške avtonomije in neodvisnosti avdiovizualnih medijev od političnih in gospodarskih oblasti.
European and national legislation must guarantee respect for freedom of information and expression, and the independence and editorial freedom of the audiovisual media vis-à-vis those wielding political and economic power.
Prav tako je treba nadzorovati spoštovanje ustrezne ravni konkurence in diverzifikacije lastništva sredstev komunikacije ter strogo ločiti politične oblasti ter interese medijskih koncernov in koncernov elektronskih obveščanj.
Care must be taken, also to ensure an adequate level of competition and diversification in the ownership of communications media, and to establish a strict separation between the political authorities and the interests of the electronic communications and media groups.
V nekaterih državah članicah je bilo ugotovljeno, da obstajajo dvomljive prakse.
Doubtful practices in this area have been noted in certain Member States.
Porazdelitev digitalne dividende
Distribution of the digital dividend
Poročevalec želi, da se čimprej ugotovi natančno stanje mest digitalne dividende, nastale zaradi prehoda.
Your rapporteur would like to see action taken as soon as possible to precisely establish the digital dividend released by the switch-over to digital technology.
Nato se bo treba o sproščenih virih spektra posvetovati na evropski ravni, da se zbere najboljše pogoje in da njihova dodelitev ustvari najboljše pogoje za skladen in uravnotežen razvoj novih avdiovizualnih in telekomunikacijskih storitev (televizija visoke ločljivosti, mobilna televizija ter žične in brezžične storitve visoke ločljivosti);
There must be consultation at European level concerning the spectrum resources released, to ensure that the optimum conditions are established for their distribution to create the most favourable possible environment for the balanced and harmonious development of new audiovisual and telecommunications services (high-definition television, mobile television and high-speed fixed and mobile services).
Prerazporeditev ne sme biti prepuščena samim zakonom o konkurenci.
This redistribution of resources must not be left to the mercy of competition.
Treba je izkoristiti priložnost prehoda in dati prednost najbolj inovativnim storitvam, ki ponujajo kakovostno ponudbo in raznovrstne vsebine.
We must seize the opportunity offered by the switch-over to give priority to the most innovative services offering a high quality range of products and diversity of content.
Socialna in teritorialna kohezija
Social and territorial cohesion
Poročevalec meni, da lahko ustrezno voden prehod k novim oblikam oddajanja okrepi socialno in teritorialno kohezijo.
Your rapporteur considers that the transition to new broadcasting systems can, if it is properly managed, also help increase social and territorial cohesion.