natgillin/translations-raw huggingface dataset:
Večina kulturnih del, kot so opere in gledališke igre, se pogosto prenašajo na televiziji.
Most pieces of cultural works such as operas, theatre plays are often broadcasted on television.
Da bi ohranili celovitost takih del, je pomembno prilagoditi avdiovizualna komercialna sporočila naravnim prekinitvam teh programov.
In order to preserve the coherence of such works, it is of importance to adapt audiovisual commercial communications for the natural breaks of the programmes.
ČLEN 1, TOČKA 6 člen 3g, točka (b) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3g, point (b) (Directive 89/552/EEC)
(b) avdiovizualna komercialna sporočila ne smejo uporabljati subliminalnega oglaševanja;
(b) audiovisual commercial communications must not use subliminal techniques;
(b) avdiovizualna komercialna sporočila ne smejo uporabljati subliminalnega oglaševanja .
(b) audiovisual commercial communications must not use subliminal techniques .
Skladno s tem zvočna jakost oglasov ter programov ali zaporedij pred njimi in za njimi ne presega jakosti zvoka drugih delov programske storitve.
Accordingly, the sound volume of advertisements, and of the programmes or sequences which precede and follow them, shall not exceed the average sound volume of other parts of the programme service.
Za to dolžnost so odgovorni tako oglaševalci kot izdajatelji televizijskih programov, ki morajo zagotoviti, da jo oglaševalci izpolnjujejo, ko priskrbijo oglaševalski material;
This obligation shall be as much the responsibility of advertisers as it is of broadcasters, which must ensure that advertisers comply with it when supplying their advertising material ;
Povprečna glasnost oglaševanja navadno občutno presega povprečno glasnost preostale programske storitve; to je precej moteče in lahko šteje kot sredstvo, ki ga oglaševalci uporabijo za opozarjanje na svoje izdelke ali storitve, ne da bi se gledalci tega zavedali.
The average difference between advertising and programmes is usually significantly above the average volume for the rest of the programme service; this is a source of annoyance and may be regarded as a means used by advertisers to draw attention to their products or services without viewers being aware of this.
člen 3g, točka (c) (Direktiva 89/552/EGS)
Article 3g, point (c) (Directive 89/552/EEC)
(c) avdiovizualna komercialna sporočila ne smejo:
(c) audiovisual commercial communications must not:
(-i) žaliti človekovega dostojanstva;
(- i) offend against human dignity;
(i) vsebovati diskriminacije zaradi rase, spola ali državljanstva;
(i) include any discrimination on grounds of race , sex, or nationality;
(i) biti žaljiva zaradi diskriminacije na podlagi rase, spola, državljanstva, invalidnosti, starosti ali spolne usmerjenosti ;
(i) be offensive on grounds of discrimination by race, ge n der , nationality , disability, age, or sexual orient a tion ;
(ii) biti žaljiva do verskih ali političnih prepričanj;
(ii) be offensive to religious or political beliefs;
(iii) spodbujati vedenja, škodljivega za zdravje ali varnost;
(iii) encourage behaviour prejudicial to health or to safety;
(iv) spodbujati vedenja, škodljivega za okolje,
(iv) encourage behaviour prejudicial to the protection of the environment.
(iv) spodbujati vedenja, izjemno škodljivega za okolje,
(iv) encourage behaviour grossly prejudicial to the protection of the environment.
ČLEN 1, TOČKA 6 člen 3g, točka (d) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3g, point (d) (Directive 89/552/EEC)
prepovedane so vse oblike avdiovizualnih komercialnih sporočil in televizijske prodaje za cigarete in druge tobačne izdelke;
(d) all forms of audiovisual commercial communications and teleshopping for cigarettes and other tobacco products shall be prohibited;
(d) prepovedane so vse oblike avdiovizualnih komercialnih sporočil za cigarete in druge tobačne izdelke;
(d) all forms of audiovisual commercial communications for cigarettes and other tobacco products shall be prohibited;
ČLEN 1, TOČKA 6 člen 3 g, točka (d a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3 g, point (d a) (new) (Directive 89/552/EEC)
(da) pornografija s prizori, ki bi lahko spodbujali nestrpnost zaradi spola, je prepovedana v vseh oblikah avdiovizualnih komercialnih sporočil in televizijske prodaje.
(da) Pornography, including depictions likely to incite hatred on the grounds of sex, shall be prohibited in all forms of audiovisual commercial communications and teleshopping ;
Prepoved pornografije ne pomeni, da niso več dovoljeni nobeni erotični filmi in uprizoritve, ampak da so prepovedani tisti prizori, ki so uporabljeni za spodbujanje nestrpnosti zaradi spola.
A prohibition of pornography shall not mean that all erotic movies and depictions are no longer allowed, but that those depictions which are used to incite hatred based on sex are forbidden.
Na podlagi spremenjene Evropske konvencije Sveta Evrope o čezmejni televiziji, zlasti člena 7, je treba pornografijo dodati na seznam prepovedanih avdiovizualnih komercialnih sporočil v točki (d).
Based on the revised European Convention on Transfrontier Television of the Council of Europe, in particular its Article 7, pornography must be added to the list of banned audiovisual commercial communications in point (d).
Člen 7 te konvencije določa: „Vse sestavine programov naj po načinu predstavitve in vsebini spoštujejo človekovo dostojanstvo in temeljne pravice drugih.
Article 7 of the Convention states that: “All items of programme services, as concerns their presentation and content, shall respect the dignity of the human being and the fundamental rights of others.
Še zlasti ne smejo: a) biti nespodobne in zlasti ne vsebovati pornografije; b) po nepotrebnem poudarjati nasilja ali morebiti vzbujati rasnega sovraštva.“
In particular, they shall not: a) be indecent and in particular contain pornography; b) give undue prominence to violence or be likely to incite to racial hatred
člen 3g, točka (e a) (novo) (Direktiva 89/552/EGS)
Article 3g, point (e a) (new) (Directive 89/552/EEC)
(ea) avdiovizualna komercialna sporočila za zdravila in zdravljenje, ki so v državi članici, pod katere jurisdikcijo je ponudnik avdiovizualnih storitev, na voljo le na recept, so prepovedana;
(ea) audiovisual commercial communications for medicinal products and medical treatment available only on prescription in the Member State within whose jurisdiction the provider of audiovisual services falls shall be prohibited.
ČLEN 1, TOČKA 6 člen 3g, točka (f) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3g, point (f) (Directive 89/552/EEC)
ČLEN 1, TOČKA 6 člen 3g, točka (f a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3g, point (f a) (new) (Directive 89/552/EEC)
(fa) v skladu z načeli, določenimi v uredbi o zdravstvenih trditvah, avdiovizualne medijske storitve, namenjene otrokom, ne smejo vključevati nikakršnih avdiovizualnih komercialnih sporočil za hrano in pijačo ali njihove televizijske prodaje.
(fa) Audiovisual media services directed at children may not contain any form of audiovisual commercial communications or teleshopping for food or drink in accordance with the principles laid down in the Health Claims Regulation.
Debelost v Evropi zaskrbljujoče narašča.
Obesity is growing alarmingly in Europe .
Še posebej zaskrbljujoče je, da je čedalje več debelosti pri otrocih.
The increase in child obesity is particularly worrying.
Znanstveno je dokazano, da je oglaševanje nezdrave hrane v avdiovizualnih medijskih storitvah pri otrocih odločilno, ko izbirajo hrano.
There is scientific evidence that shows that the promotion of unhealthy foods to children over audiovisual media services is decisive in children's diet choices.
Zato se taka hrana ne bi smela oglaševati, vsaj ne pred otroškimi oddajami, med njimi in po njih.
There fore there should be no advertising of such food at least before, during and after children's programmes .
ČLEN 1, TOČKA 6 člen 3h, odstavek 1 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3h, paragraph 1 (Directive 89/552/EEC)
Avdiovizualne medijske storitve, ki so sponzorirane ali vsebujejo promocijsko prikazovanje izdelkov, morajo izpolnjevati naslednje zahteve:
Audiovisual media services that are sponsored or that contain product placement shall meet the following requirements.
Avdiovizualne medijske storitve ali programi , ki so sponzorirani , morajo izpolnjevati naslednje zahteve:
Audiovisual media services or programmes that are sponsored shall meet the following requirements:
V osnutku Komisije sta sponzorstvo in promocijsko prikazovanje izdelkov skupaj določena v členu 3h.
The Commission proposal deals with sponsoring and product placement together in Article 3h.
Poročevalka meni, da to ni ustrezno, ker se pri sponzorstvu ohrani ločevanje oglaševanja in uredniške vsebine, pri promocijskem prikazovanju izdelkov pa se to osnovno ločevanje odpravi.
Your rapporteur considers this inappropriate, since sponsoring retains the separation of advertising and editorial content, while in the case of product placement that fundamental separation is removed.
Spremenjeni člen 3h zato zajema le določbe o sponzorstvu.
Accordingly, Article 3h as amended includes only the provisions on sponsoring.
Določbe o promocijskem prikazovanju izdelkov vsebuje novi člen 3i.
The new Article 3i contains the provisions on product placement.
ČLEN 1, TOČKA 6 člen 3h, odstavek 1, točka (a) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3h, paragraph 1, point (a) (Directive 89/552/EEC)
(a) na spored in, kjer je ustrezno, vsebino takšnih avdiovizualnih medijskih storitev se nikakor ne sme vplivati tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijske storitve;
(a) the scheduling, where appropriate, and the content of such audiovisual media services may in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
(a) na njihovo vsebino in v primeru razširjanja televizijskih programov na njihov spored se nikakor ne sme vplivati tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijske storitve;
(a) their content and, in the case of television broadcasting, their scheduling, may in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
(c) gledalci morajo biti nedvoumno seznanjeni s sporazumom o sponzorstvu in/ali promocijskim prikazovanjem izdelka .
(c) viewers must be clearly informed of the existence of a sponsorship agreement and/or the existence of product placement.
Sponzorirani programi morajo biti kot taki jasno označeni z imenom, logotipom in/ali katerim koli drugim simbolom sponzorja, na primer z navedbo njegovega izdelka/njegovih izdelkov ali storitve/storitev ali njihovim razpoznavnim znakom na začetku, med in/ali na koncu oddaje.
Sponsored programmes must be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in a appropriate way for programmes at the beginning, during and/or the end of the programmes.
Oddaje s promocijskim prikazovanjem izdelkov je treba ustrezno opredeliti na začetku oddaje in tako preprečiti zmedenost gledalcev.
Programmes containing product placement must be appropriately identified at the start of the programme in order to avoid any confusion on the part of the viewer.
(c) gledalci morajo biti nedvoumno seznanjeni s sporazumom o sponzorstvu.
(c) viewers must be clearly informed of the existence of a sponsorship agreement.
Sponzorirani programi morajo biti kot taki jasno označeni z imenom, logotipom in/ali katerim koli drugim simbolom sponzorja, na primer z navedbo njegovega izdelka/njegovih izdelkov ali storitve/storitev ali njihovim razpoznavnim znakom na začetku oddaje , med njo in/ali na koncu oddaje.
Sponsored programmes must be clearly identified as such by the name, logo and/or any other symbol of the sponsor such as a reference to its product(s) or service(s) or a distinctive sign thereof in an appropriate way for programmes at the beginning, during and/or the end of the programmes.
Opozarjanje na sponzorstvo je dovoljeno le na začetku in koncu oddaje, zato da se prepreči vključevanje oglaševanja.
The reference to sponsoring should be permitted only at the beginning and end of the programme, in order to prevent the insertion of advertising .
ČLEN 1, TOČKA 6 člen 3h, odstavek 2 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3h, paragraph 2 (Directive 89/552/EEC)
Avdiovizualne medijske storitve ne smejo sponzorirati podjetja, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
Audiovisual media services must not be sponsored by undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products.
Poleg tega avdiovizualne medijske storitve ne smejo vsebovati promocijskega prikazovanja tobačnih izdelkov ali cigaret ali promocijskega prikazovanja izdelkov podjetij, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
Further, audiovisual media services must not contain placement of tobacco products or cigarettes or product placement from undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products.
Avdiovizualnih medijskih storitev ali programov ne smejo sponzorirati podjetja, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov.
Audiovisual media services or programmes must not be sponsored by undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products.
ČLEN 1, TOČKA 6 člen 3h, odstavek 3 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3h, paragraph 3 (Directive 89/552/EEC)
Kadar avdiovizualne medijske storitve sponzorirajo podjetja, katerih dejavnosti vključujejo izdelavo ali prodajo zdravil in zdravljenje, se lahko promocijsko uveljavlja ime ali podoba podjetja, ne sme pa se uveljavljati določenih zdravil ali zdravljenja, ki so na voljo le na recept v državi članici, pod katere jurisdikcijo spada ponudnik medijskih storitev.
The sponsorship of audiovisual media services by undertakings whose activities include the manufacture or sale of medicinal products and medical treatment may promote the name or the image of the undertaking but may not promote specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.
Kadar avdiovizualne medijske storitve ali programe sponzorirajo podjetja, katerih dejavnosti vključujejo izdelavo ali prodajo zdravil in zdravljenje, se lahko promocijsko uveljavlja ime ali podoba podjetja, ne sme pa se uveljavljati posameznih zdravil ali zdravljenja, ki so v državi članici, pod katere jurisdikcijo spada ponudnik medijskih storitev, na voljo le na recept .
The sponsorship of audiovisual media services or programmes by undertakings whose activities include the manufacture or sale of medicinal products and medical treatment may promote the name or the image of the undertaking but may not promote specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.
ČLEN 1, TOČKA 6 člen 3h, odstavek 4 (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3h, paragraph 4 (Directive 89/552/EEC)
Poročila in aktualne informativne oddaje ne smejo biti sponzorirane in ne smejo promovirati izdelkov.
News and current affairs shall not be sponsored and shall not contain product placement.
Avdiovizualne medijske storitve za otroke in dokumentarne oddaje ne smejo promovirati izdelkov.
Audiovisual media services for children and documentaries may not contain product placement.
Poročila in aktualne informativne oddaje ne smejo biti sponzorirane.
News and current affairs programmes shall not be sponsored.
ČLEN 1, TOČKA 6 člen 3ha, odstavek 1 (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 1 (new) (Directive 89/552/EEC)
„Člen 3ha
"Article 3ha
Promocijsko prikazovanje izdelkov je prepovedano.
Product placement shall be prohibited.
Zlasti poročila in aktualnoinformativne oddaje, otroški program, dokumentarni filmi in svetovalne oddaje ne smejo promovirati izdelkov.“
In particular news and current affairs programmes, children's programmes, documentaries and pr o grammes of advice may not contain product placement.
Vključevanje izdelkov in promocijsko prikazovanje tem sta načeloma prepovedana.
Product integration and thematic placement shall be prohibited in principle.
ČLEN 1, TOČKA 6 člen 3ha, odstavek 2 (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 2 (new) (Directive 89/552/EEC)
Ne glede na odstavek 1 lahko države članice izrecno prepovedo promocijsko prikazovanje izdelkov:
By way of derogation from paragraph 1, Member States may choose to expressly permit product placement
– pri kinematografskih delih, televizijskih filmih in nadaljevankah ter športnih prenosih; ali
- in cinematographic works, films and series made for television and sports broadcasts; or
– za pomoč pri produkciji, ko ni plačila, vendar se izdelki ali storitve ponudijo brezplačno z namenom, da bi bili vključeni v program.
- in cases of production aid where no payment is made but certain goods or services are merely provided free of charge with a view to their inclusion in a programme.
Oddaje, ki vsebujejo promocijsko prikazovanje izdelkov, izpolnjujejo naslednje zahteve:
The programmes containing product placement shall meet all of the following requirements:
ČLEN 1, TOČKA 6 člen 3ha, odstavek 2, točka (a) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 2, point (a) (new) (Directive 89/552/EEC)
(a) na vsebino in – kadar gre za razširjanje televizijskih programov – na spored se nikakor ne sme vplivati tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijske storitve;
(a) [their content and, in the case of television broadcasting, their scheduling, shall in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
ČLEN 1, TOČKA 6 člen 3ha, odstavek 2, točka (b) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 2, point (b) (new) (Directive 89/552/EEC)
(b) ne smejo neposredno spodbujati nakupa ali najema blaga in storitev, zlasti ne s posebnim promocijskim navajanjem tega blaga ali storitev;
(b) they shall not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services;
ČLEN 1, TOČKA 6 člen 3ha, odstavek 2, točka (c) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 2, point (c) (new) (Directive 89/552/EEC)
(c) izdelek ne sme biti pretirano poudarjen;
(c) they shall not give undue prominence to the product in question;
ČLEN 1, TOČKA 6 člen 3ha, odstavek 2, točka (d) (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 2, point (d) (new) (Directive 89/552/EEC)
(d) gledalci morajo biti nedvoumno seznanjeni, da gre za promoviranje izdelkov.
(d) viewers shall be clearly informed of the existence of product placement.
Če oddaje vsebujejo promocijsko prikazovanje izdelkov, mora to biti ustrezno označeno na začetku in koncu oddaje s posebnim obvestilom in vsaj vsakih 20 minut med oddajo, da se tako pri gledalcih prepreči vsakršen nesporazum.
Programmes containing product placement shall be appropriately identified at the start and the end of the programme and by a signal a least every 20 minutes during the programme in order to avoid any confusion on the part of the viewer.
ČLEN 1, TOČKA 6 člen 3ha, odstavek 3 (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 3 (new) (Directive 89/552/EEC)
Oddaje v nobenem primeru ne smejo vsebovati promocijskega prikazovanja:
In any event programmes shall not contain product placement for:
– tobačnih izdelkov ali cigaret ali izdelkov podjetij, katerih glavna dejavnost je izdelava ali prodaja cigaret in drugih tobačnih izdelkov, ali
- tobacco products or cigarettes or product placement from undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products; or
– zdravil in zdravljenja, ki so je v državi članici, pod katere jurisdikcijo je ponudnik medijskih storitev, na voljo le na recept.
- specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.
ČLEN 1, TOČKA 6 člen 3ha, odstavek 4 (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3ha, paragraph 4 (new) (Directive 89/552/EEC)
Določbe odstavkov 1, 2 in 3 se nanašajo na oddaje, pripravljene po datumu, ko bodo države članice začele izvajati to direktivo.
The provisions of paragraphs 1, 2 and 3 shall apply only to programmes produced after the date by which this Directive is required to be brought into force by the Member States.
člen 3hb (novo) (Direktiva 89/552/EGS)
Article 3hb (new) (Directive 89/552/EEC)
„Člen 3hb
"Article 3hb
Delež kratkih oblik oglaševanja, kot so oglaševalski vložki in vložki televizijske prodaje, ne sme preseči 20 % dane ure.
The proportion of short forms of advertising such as advertising spots and teleshopping spots within a given clock hour shall not exceed 20%.
Odstavek 1 se ne uporablja za napovedi, ki jih izdajatelj televizijskih programov predvaja v zvezi s svojimi programskimi vsebinami in pomožnimi proizvodi, ki izhajajo neposredno iz njih, ter napovedi sponzorjev.“
Paragraph 1 shall not apply to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes or to sponsorship announcements."
Da bi gledalci lahko nemoteno spremljali program, bi morala za linearne in nelinearne storitve veljati vsaj urna omejitev oglaševalskega časa.
In order not to disturb viewers' viewing, linear and non-linear services should at least be subject to an hourly limit on advertising time.
Zato je potrebno vstaviti nov člen 3ha, ki bo ponovil določbe novega člena 18(2), tako da bodo zapisane med splošnimi določbami.
It is therefore necessary to insert a new Article 3ha, reproducing the provisions of the new Article 18(2), so that those provisions appear among the common provisions.
člen 3hc (novo)(Direktiva 89/552/EGS)
Article 3hc (new) (Directive 89/552/EEC)
„Člen 3hc
“Article 3hc
Države članice sprejmejo ustrezne ukrepe, da osebam z izgubo vida ali sluha postopoma zagotovijo dostop do avdiovizualnih medijskih storitev pod njihovo jurisdikcijo.
The Member States shall take appropriate measures to ensure that audio-visual media services under their jurisdiction are gradually made accessible to people with a visual or hearing disability.
Države članice najpozneje konec tretjega leta po sprejetju te direktive in nato vsaki dve leti predložijo Komisiji nacionalno poročilo o uporabi tega člena.
No later than the end of the third year after the adoption of this Directive, the Member States shall submit a national report to the Commission every two years on the application of this Article.
Poročilo vključuje zlasti statistične podatke o napredku pri doseganju dostopnosti, kot je opisano v odstavku 1.
The report shall include, in particular, statistics on the progress made towards achieving the goal of accessibility, as described in paragraph 1.
V njem so opisane vse ovire in ukrepi, ki so potrebni, da se te premagajo.“
It shall describe any obstacles and describe the measures needed to overcome them.”
ČLEN 1, TOČKA 6 člen 3hd (novo) (Direktiva 89/552/EGS)
ARTICLE 1, POINT 6 Article 3hd (new) (Directive 89/552/EEC)
„Člen 3hd
“Article 3hd