natgillin/translations-raw huggingface dataset:
As an example, the reputation acquired by a figurative mark may, but will not automatically, benefit a word mark with which it is subsequently used. 
Kot primer, ugled, ki ga pridobi figurativna znamka, lahko koristi, vendar ne samodejno, besedni znamki, s katero se pozneje uporablja.
To establish the reputation of a trade mark on the basis of evidence relating to the use and well-known nature of a different trade mark, the former must be included in the latter and play therein ‘a predominant or even significant role' (21/05/2005, T55/13, F1H20 / F1 et al., EU:T:2015:309 § 47). 
Za ugotovitev ugleda blagovne znamke na podlagi dokazov, ki se nanašajo na uporabo in znano naravo druge blagovne znamke, mora biti prva vključena v slednjo in imeti v njej prevladujočo ali celo pomembno vlogo (21/05/2005, T55/13, F1H20 / F1 et al., EU:T:2015:309 § 47).
When the earlier mark has been used as part of another mark, it is incumbent on the opponent to prove that the earlier mark has independently acquired a reputation (12/02/2015, T505/12, B, EU:T:2015:95, § 121). 
Če se je prejšnja znamka uporabljala kot del druge znamke, mora vložnik ugovora dokazati, da je prejšnja znamka samostojno pridobila ugled (12/02/2015, T505/12, B, EU:T:2015:95, § 121).
The examples below give guidance. 
Primeri v nadaljevanju predstavljajo smernice.
3.1.3 Assessment of reputation - relevant factors 
Presoja ugleda - upoštevni dejavniki
Apart from indicating that ‘[i]t cannot be inferred from either the letter or the spirit of Article 5(2) of the [TMD] that the trade mark must be known by a given percentage of the public', the Court also held that all the relevant facts must be considered when assessing the reputation of the earlier mark, ‘in particular the market share held by the trade mark, the intensity, geographical extent and duration of its use, and the size of investment made by the undertaking in promoting it' (14/09/1999, C375/97, Chevy, EU:C:1999:408, § 25, 27). 
Sodišče je navedlo, da niti na podlagi besedila niti bistva člena 5(2) [direktive o približevanju zakonodaje držav članic v zvezi z blagovnimi znamkami] ni mogoče sklepati, da mora znamko poznati določen odstotek javnosti, in poleg tega odločilo, da je treba pri presoji ugleda prejšnje znamke upoštevati vsa pomembna dejstva, zlasti tržni delež znamke, intenzivnost, geografski obseg in trajanje njene uporabe ter obseg naložb podjetja v njeno promocijo“ (14/09/1999, C375/97, Chevy, EU:C:1999:408, § 25, 27).
If these two statements are taken together, it follows that the level of knowledge required for the purposes of Article 8(5) EUTMR cannot be defined in the abstract, but should be evaluated on a case-by-case basis, taking into account not only the degree of awareness of the mark, but also any other fact relevant to the specific case, that is, any factor capable of giving information about the performance of the mark in the market. 
Če se ti dve izjavi upoštevata skupaj, sledi, da ravni poznanosti, ki se zahteva za namene člena 8(5) Uredbe o blagovni znamki EU, ni mogoče opredeliti v abstraktnem smislu, ampak jo je treba ovrednotiti za vsak posamezen primer, ob upoštevanju stopnje poznavanja znamke in vseh drugih dejstev, pomembnih za posamezen primer, torej vseh dejavnikov, ki lahko zagotovijo informacije o uspešnosti znamke na trgu.
The list of factors to be taken into consideration in order to ascertain the reputation of an earlier mark (such as the market share held by the trade mark, the intensity, geographical extent and duration of its use, and the amount spent by the undertaking in promoting it) only serve as examples. 
Seznam dejavnikov, ki jih je treba upoštevati pri ugotavljanju ugleda prejšnje znamke (npr. tržni delež znamke, intenzivnost, geografski obseg in trajanje njene uporabe ter znesek, ki ga je podjetje porabilo za njeno promocijo), se uporablja samo kot primer za ponazoritev.
The conclusion that the mark enjoys reputation does not necessarily have to be reached on the basis of indications regarding all those factors. 
Ugotovitve, da ima znamka ugled, ni treba nujno doseči na podlagi podatkov v zvezi z vsemi temi dejavniki.
Moreover, the relevant factors should be assessed with a view not only to establishing the degree of recognition of the mark amongst the relevant public, but also to ascertaining whether the other requirements related to reputation are fulfilled, for example, whether the alleged reputation covers a significant part of the territory concerned or whether the reputation had indeed been acquired by the filing/priority date of the contested EUTM application. 
Upoštevne dejavnike je treba presojati ne samo za opredelitev stopnje prepoznavnosti znamke pri upoštevni javnosti ampak tudi za ugotavljanje, ali so izpolnjene druge zahteve v zvezi z ugledom, na primer ali se domnevni ugled nanaša na znaten del zadevnega ozemlja in ali je bil resnično pridobljen do datuma vložitve/prednostne pravice izpodbijane prijave znamke EU.
The same kind of test is applied to ascertain whether the trade mark has acquired enhanced distinctiveness through use for the purposes of Article 8(1)(b) EUTMR, or whether the mark is well known within the meaning of Article 6bis of the Paris Convention, since what has to be proven in all these cases is in substance the same, namely the degree to which the mark is known by the relevant public, without prejudice to the threshold required in each case. 
Enak preizkus se uporablja za ugotavljanje, ali je znamka z uporabo pridobila povečani razlikovalni učinek za namene člena 8(1)(b) Uredbe o blagovni znamki EU in ali je znamka dobro znana v smislu člena 6bis Pariške konvencije, saj je predmet dokazovanja v vseh teh primerih vsebinsko enak, tj. stopnja poznanosti znamke pri upoštevni javnosti, ne da bi to vplivalo na prag, ki se zahteva v vsakem primeru.
3.1.3.1 Trade mark awareness 
Poznanost znamke
The statement of the Court that it is not necessary for the mark to be ‘known by a given percentage of the public', cannot be taken in itself as meaning that figures of trade mark awareness are irrelevant, or should be given a lower probative value, when assessing reputation. 
Izjave Sodišča, da znamka ni nujno „znana določenemu odstotku javnosti“, ni mogoče razlagati, kot da sama po sebi pomeni, da so podatki v zvezi s poznavanjem znamke brez pomena ali da bi jim bilo treba pripisati manjšo dokazno vrednost pri presoji ugleda.
It only implies that percentages of awareness defined in the abstract may not be appropriate for all cases and that, consequently, it is not possible to fix a priori a generally applicable threshold of recognition beyond which it should be assumed that the mark is reputed (04/05/1999, C108/97 & C109/97, Chiemsee, EU:C:1999:230, § 52; 22/06/1999, C342/97, Lloyd Schuhfabrik, EU:C:1999:323, § 24; 16/11/2011, T500/10, Doorsa, EU:T:2011:679, § 52). 
Pomeni samo, da odstotek poznanosti, določen v abstraktnem smislu, ni ustrezen za vse primere in da posledično ni mogoče vnaprej določiti splošno veljavnega praga prepoznavnosti, nad katerim bi bilo treba domnevati, da ima znamka ugled (04/05/1999, C108/97 in C109/97, Chiemsee, EU:C:1999:230, § 52; 22/06/1999, C342/97, Lloyd Schuhfabrik, EU:C:1999:323, § 24; 16/11/2011, T500/10, Doorsa, EU:T:2011:679, § 52).
Therefore, even though not expressly listed by the Court among the factors to be taken into account for assessing reputation, the degree of recognition of the mark amongst the relevant public is directly relevant and can be particularly helpful in evaluating whether the mark is sufficiently known for the purposes of Article 8(5) EUTMR, provided of course that the method of its calculation is reliable. 
Čeprav Sodišče stopnje prepoznavnosti znamke pri upoštevni javnosti ni izrecno navedlo med dejavniki, ki jih je treba upoštevati pri presoji ugleda, je zato neposredno pomembna in je lahko zlasti koristna pri presoji, ali je znamka dovolj znana za namene člena 8(5) Uredbe o blagovni znamki EU, če je seveda metoda njenega izračuna zanesljiva.
As a rule, the higher the percentage of trade mark awareness, the easier it will be to accept that the mark has a reputation. 
Praviloma velja, da je lažje sprejeti, da ima znamka ugled, če je odstotek poznavanja znamke višji.
However, in the absence of a clear threshold, only if the evidence shows a high degree of trade mark awareness, will percentages of recognition be persuasive. 
Vendar so odstotki prepoznavnosti brez jasnega praga prepričljivi samo, če je iz dokazov razvidna visoka stopnja poznanosti znamke.
Percentages alone are not conclusive. 
Odstotki niso odločilni.
Rather, as explained before, reputation has to be evaluated by making an overall assessment of all the factors relevant to the case. 
Kot je bilo že pojasnjeno, je treba ugled ovrednotiti s skupno presojo vseh dejavnikov, pomembnih za posamezni primer.
The higher the degree of awareness, the less additional evidence may be required to prove reputation and vice versa. 
Višja ko je stopnja poznavanja, manj dodatnih dokazov je potrebnih za dokazovanje ugleda in obratno.
Where the evidence shows that the mark only enjoys a lesser degree of recognition, it should not automatically be assumed that the mark is reputed; this means that, most of the time, mere percentages will not be conclusive in themselves. 
Kadar je iz dokazov razvidno, da ima znamka samo nižjo stopnjo prepoznavnosti, ni mogoče samodejno sklepati, da je znamka ugledna, kar pomeni, da v večini primerov odstotki sami po sebi niso odločilni.
In such cases, only if evidence of awareness is coupled with sufficient indications of the overall performance of the mark in the market will it be possible to evaluate with a reasonable degree of certainty whether the mark is known by a significant part of the relevant public. 
V takih primerih je mogoče z ustrezno stopnjo gotovosti presoditi, ali je znamka znana znatnemu delu upoštevne javnosti samo, če dokaze glede poznavanja spremljajo zadostni znaki skupne uspešnosti znamke na trgu.
3.1.3.2 Market share 
Tržni delež
The market share enjoyed by the goods offered or sold under the mark and the position it occupies in the market are valuable indications for assessing reputation, as they both serve to indicate the percentage of the relevant public that actually buys the goods and to measure the success of the mark against competing goods. 
Tržni delež blaga, ki se ponuja ali prodaja pod znamko, in njegov položaj na trgu sta dragocena podatka za presojo ugleda, saj oba kažeta odstotek upoštevne javnosti, ki dejansko kupuje to blago, in merita uspeh znamke v primerjavi s konkurenčnim blagom.
Market share is defined as the percentage of total sales obtained by a brand in a particular sector of the market. 
Tržni delež je opredeljen kot odstotek celotne prodaje, ki ga ima znamka v določenem tržem sektorju.
When defining the relevant market sector, the goods and services for which the mark has been used must be taken into account. 
Pri opredelitvi upoštevnega tržnega sektorja je treba upoštevati blago in storitve, za katere se ta znamka uporablja.
If the scope of such goods and services is narrower than those for which the mark is registered, a situation of partial reputation arises, similar to the one where the mark is registered for a variety of goods, but has acquired a reputation only for part of them. 
Če je obseg takega blaga in storitev ožji od tistega, za katerega je znamka registrirana, je posledica tega delni ugled, kar je podobno kot v primeru, kadar je znamka registrirana za raznovrstno blago, vendar je pridobila ugled samo za del tega blaga.
This means that, in such a case, only the goods and services for which the mark has actually been used and acquired a reputation will be taken into account for the purposes of the examination. 
To pomeni, da se v takem primeru za preizkušanje upoštevajo samo blago in storitve, za katere se je znamka dejansko uporabljala in v zvezi s katerimi je pridobila ugled.
Therefore, a very substantial market share, or a leader position in the market, will usually be a strong indication of reputation, especially if combined with a reasonably high degree of trade mark awareness. 
Zato je zelo znaten tržni delež ali vodilni položaj na trgu navadno dober znak ugleda, zlasti skupaj z ustrezno visoko stopnjo poznavanja znamke.
Conversely, a small market share will in most cases be an indication against reputation, unless there are other factors that suffice on their own to support such a claim. 
Nasprotno pa je majhen tržni delež v večini primerov znak pomanjkanja ugleda, razen če ne obstajajo drugi dejavniki, ki že sami zadostujejo za potrditev take trditve.
Another reason why a moderate market share will not always be conclusive against reputation is that the percentage of the public that in reality knows the mark may be much higher than the number of actual buyers of the relevant goods. 
Naslednji razlog, zakaj zmerni tržni delež ni vedno odločilen za ugotovitev pomanjkanja ugleda, je, da je lahko odstotek javnosti, ki resnično pozna znamko, veliko višji od števila dejanskih kupcev zadevnega blaga.
This would be the case, for example, for goods that are normally used by more than one user (e.g. family magazines or newspapers) (06/07/2012, T60/10, Royal Shakespeare, EU:T:2012:348, § 35-36; 10/05/2007, T47/06, Nasdaq, EU:T:2007:131, § 47, 51) or for luxury goods, which many may know, but few can buy (e.g. a high percentage of European consumers know the trade mark ‘Ferrari' for cars, but only few own one). 
To na primer velja za blago, ki ga navadno uporablja več kot en uporabnik (npr. družinske revije ali časopisi) (06/07/2012, T60/10, Royal Shakespeare, EU:T:2012:348, § 35-36; 10/05/2007, T47/06, Nasdaq, EU:T:2007:131, § 47, 51), ali luksuzno blago, ki ga lahko poznajo mnogi, le redki pa ga lahko kupijo (npr. velik odstotek evropskih potrošnikov pozna znamko avtomobilov „Ferrari“, le redki pa jih imajo v lasti).
For this reason, the market share proved by the evidence should be assessed taking into account the particularities of the specific market. 
Zato je treba tržni delež na podlagi dokazov presoditi ob upoštevanju posebnosti specifičnega trga.
In certain cases it will not be easy to define the market share of the earlier mark, for example when the exact size of the relevant market cannot be measured accurately, owing to peculiarities of the goods or services concerned. 
V nekaterih primerih ni lahko opredeliti tržnega deleža prejšnje znamke, kadar na primer ni mogoče natančno izmeriti velikosti upoštevnega trga zaradi posebnosti zadevnega blaga ali storitev.
In such cases, other similar indications may be relevant, such as TV audience ratings, as in the case of motor racing and other sporting or cultural events. 
V takih primerih so lahko pomembni drugi podobni znaki, na primer ocene televizijskega občinstva v primeru motociklističnih dirk in drugih športnih ali kulturnih dogodkov.
3.1.3.3 Intensity of use 
Intenzivnost uporabe
The intensity of use of a mark may be demonstrated by sales volumes (i.e. the number of units sold) and turnover (i.e. the total value of those sales) attained by the opponent for goods bearing the mark. 
Intenzivnost uporabe znamke se lahko dokaže z obsegom prodaje (tj. številom prodanih enot) in prometom (tj. skupno vrednostjo te prodaje), ki ju je dosegel vložnik ugovora v zvezi z blagom, ki ga označuje znamka.
Usually, the relevant figures correspond to sales in 1 year, but there may be cases where the time unit used is different. 
Ustrezni podatki se navadno nanašajo na prodajo v enem letu, vendar pa lahko obstajajo primeri, kjer je časovna enota drugačna.
In evaluating the importance of a given turnover or sales volume, account should be taken of how large the relevant market is in terms of population, as this has a bearing on the number of potential purchasers of the products in question. 
Pri ovrednotenju pomena prometa ali obsega prodaje je treba upoštevati, kako velik je upoštevni trg glede na prebivalstvo, saj to vpliva na število morebitnih kupcev zadevnih izdelkov.
For example, the relative value of the same number of sales will be much bigger, for example, in Luxembourg than in Germany. 
Na primer, relativna vrednost istega obsega prodaje bo veliko večja v Luksemburgu kot v Nemčiji.
Moreover, whether or not a given sales volume or turnover is substantial will depend on the kind of product concerned. 
Ali sta obseg prodaje in promet dovolj znatna, je poleg tega odvisno od vrste zadevnega izdelka.
For example, it is much easier to achieve a high sales volume for everyday mass consumption goods than for luxury or durable products that are bought rarely, without this meaning that in the former case more consumers have come into contact with the mark, as it is likely that the same person has bought the same product more than once. 
Na primer, veliko lažje je doseči velik obseg prodaje vsakdanjega blaga za široko porabo kot luksuznih ali trajnih izdelkov, ki se redko kupujejo, pri čemer to ne pomeni, da je v prvem primeru več potrošnikov prišlo v stik z znamko, saj je verjetno ista oseba večkrat kupila enak izdelek.
It follows that the kind, value and durability of the goods and services in question should be taken into consideration in determining the significance of a given sales volume or turnover. 
Iz tega sledi, da je treba pri ugotavljanju pomembnosti obsega prodaje ali prometa upoštevati vrsto, vrednost in trajnost zadevnega blaga in storitev.
Turnover and sales figures will be more useful as indirect indications, to be assessed in conjunction with the rest of the evidence, than as direct proof of reputation. 
Podatki o prometu in prodaji so koristnejši, če se uporabijo kot posredni znaki, ki jih je treba presojati skupaj z ostalimi dokazi, in ne kot neposreden dokaz o ugledu.
In particular, such indications can be especially helpful for completing the information given by percentages as regards market share and awareness, by giving a more realistic impression of the market. 
Taki znaki so lahko koristni zlasti za dopolnitev informacij, razvidnih iz odstotkov, v zvezi s tržnim deležem in poznanostjo, saj prikazujejo realnejšo podobo trga.
For example, they may reveal a very large amount of sales behind a not-so-impressive market share, which may be useful in assessing reputation in the case of competitive markets, where it is in general more difficult for a single brand to account for a substantial portion of the overall sales. 
Razkrijejo lahko na primer zelo velik obseg prodaje, kljub ne tako velikemu tržnemu deležu, kar je lahko koristno pri presoji ugleda na konkurenčnih trgih, kjer ena sama znamka navadno težje doseže znaten delež celotne prodaje.
By contrast, where the market share of the products for which the mark is used is not given separately, it will not be possible to determine whether a given turnover corresponds to a substantial presence in the market or not, unless the opponent also submits evidence showing the overall size of the relevant market in monetary terms, so that the opponent's percentage of the market can be inferred. 
Kadar pa tržni delež izdelkov, za katere se uporablja znamka, v nasprotju s tem ni naveden ločeno, ni mogoče opredeliti, ali promet ustreza znatni navzočnosti na trgu, razen če vložnik ugovora ne predloži tudi dokazov o velikosti celotnega upoštevnega trga v denarnem smislu, tako da je mogoče iz tega povzeti ustrezen odstotek vložnika ugovora.
This does not mean that the importance of turnover figures or volume of sales should be underestimated, as both are significant indications of the number of consumers that are expected to have encountered the mark. 
To ne pomeni, da se lahko podcenjuje pomen podatkov o prometu ali prodaji, saj so oboji pomembni kazalniki števila potrošnikov, za katere se pričakuje, da so bili v stiku z znamko.
Therefore, it cannot be excluded that a substantial amount of turnover or sales volume may, in certain cases, be decisive for a finding of reputation, either alone, or in conjunction with very little other evidence. 
Zato ni mogoče izključiti, da je lahko znaten obseg prometa ali prodaje v nekaterih primerih odločilen za ugotavljanje ugleda, bodisi sam bodisi skupaj z omejenim številom drugih dokazov.
However, as this would deviate from the rule that reputation has to be evaluated by making an overall assessment of all factors relevant to the case, findings of reputation based almost exclusively on such figures should be generally avoided, or at least confined to exceptional cases in which such a finding would really be justified. 
Ker bi to odstopalo od pravila, da je treba ugled presoditi s skupno oceno vseh dejavnikov, pomembnih za posamezen primer, se je treba na splošno izogibati ugotovitvam glede ugleda, ki temeljijo skoraj izključno na takih podatkih, ali jih vsaj omejiti na izjemne primere, v katerih bi bila taka ugotovitev resnično utemeljena.
3.1.3.4 Geographical extent of use 
Geografski obseg uporabe
Indications of the territorial extent of use are mainly useful for determining whether the alleged reputation is widespread enough to cover a substantial part of the relevant territory, within the sense given in paragraph 3.1 above. 
Podatki o ozemeljskem obsegu uporabe so koristni predvsem pri ugotavljanju, ali je domnevni ugled dovolj razširjen, da zajema znaten del upoštevnega ozemlja v smislu odstavka 3.1 zgoraj.
In this assessment, account should be taken of the population density in the areas concerned, as the critical criterion is the proportion of consumers knowing the mark, rather than the size of the geographical area as such. 
Pri tej presoji je treba upoštevati gostoto prebivalstva na zadevnih območjih, saj je kritično merilo delež potrošnikov, ki poznajo znamko, in ne velikost geografskega območja kot takega.
Similarly, what is important is public awareness of the mark rather than availability of the goods or services. 
Podobno je pomembna poznanost znamke v javnosti, in ne razpoložljivost blaga ali storitev.
A mark may, therefore, have a territorially widespread reputation on the basis of advertising, promotion, media reports, etc. 
Znamka lahko ima torej razširjen ugled na nekem ozemlju zaradi oglaševanja, promocije, poročanja v medijih itd.
In general, the more widespread the use, the easier it will be to conclude that the mark has passed the required threshold, whereas any indication showing use beyond a substantial part of the relevant territory will be a positive indicator of reputation. 
Čim bolj je uporaba razširjena, tem lažje je ugotoviti, da je znamka presegla zahtevani prag, vsi podatki, da uporaba presega meje znatnega dela upoštevnega ozemlja, pa so pozitiven kazalnik ugleda.
Conversely, a very limited amount of use in the relevant territory will be a strong indication against reputation, as for example where the vast majority of the goods are exported to a third jurisdiction in sealed containers directly from their place of production. 
Nasprotno je zelo omejena uporaba na upoštevnem ozemlju pomemben znak pomanjkanja ugleda, kadar se na primer velika večina blaga izvozi iz kraja izdelave neposredno v tretjo državo v zapečatenih kontejnerjih.
However, evidence of actual use in the relevant territory should not be regarded as a necessary condition for the acquisition of reputation, as what matters most is knowledge of the mark and not how it was acquired. 
Vendar se dokazi o dejanski uporabi na upoštevnem ozemlju ne smejo obravnavati kot nujni pogoj za pridobitev ugleda, saj je najpomembnejša poznanost znamke, in ne to, kako je bila dosežena.
Such knowledge may be generated by, for example, intensive advertising prior to the launching of a new product or, in the case of high levels of cross-border shopping, it may be fuelled by a significant price difference in the respective markets, a phenomenon often referred to as ‘territorial spill-over' of reputation from one territory to another. 
Taka poznanost je lahko na primer posledica intenzivnega oglaševanja pred dajanjem novega izdelka na trg, v primeru obsežnega čezmejnega nakupovanja pa jo lahko spodbudi pomembna cenovna razlika na zadevnih trgih, tj. pojav, ki se pogosto imenuje „ozemeljska razširitev“ ugleda z enega ozemlja na drugo.