1.4.2 More specifically, the EESC believes that systematic changes are needed to make working conditions favourable for older people, based on a package of measures including in particular: incentives for companies to create jobs that accommodate older workers and to stabilise employment among older workers, a pro-active labour market policy to reintegrate older unemployed people into the labour market providing a full range of advisory and support services for job-seekers, measures to ensure that people are physically and mentally able to remain in work longer, measures to increase the inclusiveness of workplaces for older people with disabilities, measures to increase people's willingness to work for longer which must include a positive attitude to lifelong learning and preventive healthcare, developing health-enhancing working time models that are negotiated between the social partners and apply over the entire career span, measures introduced by companies, through collective agreements or by law to achieve more participation of older people in continuing training, awareness-raising measures in support of older workers, including broad-based social awareness-raising campaigns to combat stereotyping and prejudice against older workers and make "ageing" a positive concept, advice and support for companies, particularly SMEs, in forward-looking human resource management and developing work organisation so as to accommodate older workers , creating appropriate incentives for recruiting older people and keeping them in employment, without distorting competition, creating socially acceptable incentives to stay in work longer, for all those who can find work and are fit to work and, where possible or desirable, developing innovative and attractive models to facilitate the transition from work to retirement within statutory pension systems.
1.4.2 Konkretneje pa EESO meni, da so za vzpostavitev ugodnih delovnih pogojev za starejše potrebne sistematične spremembe na podlagi svežnja ukrepov, zlasti: spodbude za podjetja, da ustvarjajo starejšim delavcem prilagojena delovna mesta in stabilizirajo obstoječo zaposlenost starejših; proaktivna politika trga dela s celovitimi storitvami za svetovanje in podporo iskalcem zaposlitve za ponovno vključitev starejših brezposelnih oseb na trg dela; ukrepi za zagotavljanje daljše fizične in umske zmožnosti za delo; ukrepi za bolj vključujočo naravo delovnih mest za starejše invalide; ukrepi za večjo pripravljenost ljudi za daljše delovno aktivno obdobje, ki morajo vključevati pozitiven odnos do vseživljenjskega učenja in preventivnega zdravstvenega varstva; razvoj modelov delovnega časa, ki so ugodni za zdravje skozi celotno delovno aktivno življenjsko obdobje; ukrepi, ki jih določijo podjetja s kolektivnimi pogodbami ali v skladu z zakonom za zagotavljanje večje udeležbe starejših v stalnem usposabljanju; ukrepi za ozaveščanje v podporo starejšim delavcem, vključno s široko zasnovanimi kampanjami ozaveščanja za boj proti stereotipom in predsodkom o starejših delavcih in uveljavitev "staranja" kot pozitivnega koncepta; nasveti in podpora za podjetja, zlasti mala in srednja, pri upravljanju človeških virov, usmerjenem v prihodnost, in razvoju organizacije dela, ki je prilagojena starejšim delavcem; oblikovanje ustreznih spodbud za zaposlovanje starejših in njihovo ohranjanje na delovnem mestu brez izkrivljanja konkurence; oblikovanje socialno sprejemljivih spodbud, da bi ljudje delali dlje, za vse, ki lahko najdejo zaposlitev in so sposobni delati; ter – kjer je možno ali zaželeno – razvoj inovativnih in privlačnih modelov za lažji prehod iz delovno aktivnega življenja v upokojitev v okviru zakonskih pokojninskih sistemov.