natgillin/translations-raw huggingface dataset:
Some materials were also translated into even more languages .
Nekaj gradiv je bilo prevedenih celo v več jezikov .
In Spain , for example , there were translations into the co-official languages of the Balearic islands , the Basque country , Catalonia , Galicia and Valencia ; and in Ireland , some materials were published in the Irish language .
V Španiji na primer so bili na voljo prevodi v drugi uradni jezik Balearskih otokov , Baskije , Katalonije , Galicije in Valencije , na Irskem pa so bila nekatera gradiva na voljo tudi v irskem jeziku .
A number of dilemmas , identified at the start of the campaign , had to be resolved .
Na začetku kampanje so se avtorji soočili z vrsto zahtevnih vprašanj , na katera so morali najti odgovore .
The main one concerned the security features of the euro banknotes .
Glavno težavo so predstavljali zaščitni elementi eurobankovcev .
On the one hand , the public had to be able to recognise them , but on the other hand those features should not be revealed too early and give counterfeiters plenty of time to prepare . As a result ,
Po eni strani so se ljudje z njimi morali seznaniti , da bi jih lahko prepoznali , po drugi pa v javnost niso smeli priti prezgodaj , saj bi s tem ponarejevalci dobili dovolj časa , da pripravijo svoje ponarejevalske postopke .
Partnership Programme logo .
Logotip partnerskega programa
two sets of materials were produced for the Euro 2002 Information Campaign : those containing images of euro banknotes without their security features ( dummy designs ) , and those showing the actual euro banknotes .
Tako sta bila za informacijsko kampanjo Euro 2002 izdelana dva niza gradiv . V enem so bile podobe eurobankovcev brez zaščitnih elementov ( imitacije bankovcev ) , v drugem pa so bila gradiva s slikami pravih eurobankovcev .
The total budget allocated by the ECB for this campaign was Euros 80 million .
Celoten proračun , ki ga je za kampanjo namenila ECB , je znašal 80 milijonov EUR .
In the end , more than 30 different publications had been developed and produced , with quantities ranging from one single master copy to over 17 million ( the public information leaflet ) in various languages and distributed across the euro area and beyond .
Na koncu je bilo oblikovanih in izdelanih več kot 30 različnih publikacij v različnih jezikih v obsegu od ene same glavne kopije do 17 milijonov izvodov ( informacijska zloženka za javnost ) , ki so bile razdeljene v vsem euroobmočju in zunaj njega .
information about the new banknotes and coins that they could communicate to staff , customers and the public .
zaposlenim in strankam ter javnosti .
Partners had a choice of materials to which they could add their own logo alongside that of the ECB or their respective national central bank under the partnership programme logo .
Na izbiro so imeli različna gradiva , v katera so pod logotipom partnerskega programa in vzporedno z logotipom ECB ali nacionalne centralne banke lahko dodali svoj logotip .
The success of both the national and international partnership programmes was largely due to the fact that partners recognised the value of receiving accurate , first-hand information .
Nacionalni in mednarodni partnerski programi so bili uspešni predvsem zato , ker so partnerji spoznali , kako pomembno je , da so informacije , ki jih prejmejo , vsebinsko pravilne in da prihajajo iz prve roke .
They were kept in touch with developments throughout the campaign via newsletters , meetings and training sessions .
Z dogajanji so se lahko ves čas kampanje sproti seznanjali iz različnih glasil , na sestankih in usposabljanjih .
Partners in the international programme passed information on to 300,000 cash handlers through the training sessions alone .
Tako so partnerji nacionalnega programa samo na teh usposabljanjih informacije posredovali 300.000 uporabnikom gotovine .
Additional news , examples of best practice and materials for downloading were made available from a restricted area of the campaign 's dedicated website .
Dodatne novice ter primeri najboljše prakse in gradiva za prenos z interneta so bila partnerjem na voljo tudi na posebnem delu spletne strani kampanje , ki ni bil dostopen splošni javnosti .
By the end of the campaign , the partnership programme had more than 2,400 national partners and 100 international partners .
Ob koncu kampanje je partnerski program povezoval več kot 2400 nacionalnih in 100 mednarodnih partnerjev .
Partnership programme The partnership programme , which was the cornerstone of the campaign , emerged from the « megaphone » idea of using partners to pass on information to others .
PARTNERSKI PROGRAM Partnerski program , ki je bil temelj kampanje , se je razvil iz ideje o » učinku megafona «, po kateri naj bi informacije širili partnerji .
Official partners had access to
Uradni partnerji so imeli dostop do informacij o novih bankovcih in kovancih , ki so jih lahko posredovali svojim
National communication efforts The Euro 2002 Information Campaign focused on issues that affected everyone : the denominations of the euro banknotes and coins and their appearance and security features .
DEJAVNOSTI OBVEŠČANJA NA NACIONALNI RAVNI Informacijska kampanja Euro 2002 je obravnavala predvsem vprašanja , ki so pomembna za vsakogar : apoeni eurobankovcev in eurokovancev , njihov videz in zaščitni elementi .
General information on the changeover was also provided , but in less detail .
Posredovala je tudi splošne informacije o zamenjavi gotovine , vendar je tem namenjala manj pozornosti .
Each euro area country also undertook its own communication activities in parallel with , but complementing , the Euro 2002 Information Campaign .
Zato so vzporedno z vseevropsko kampanjo in kot njeno dopolnilo različne dejavnosti obveščanja izvajale tudi posamezne države euroobmočja .
In general , the national central bank , the ministry of finance and the government as a whole played an essential part in each country .
Glavno vlogo v posamezni nacionalni kampanji so imele centralna banka , ministrstvo za finance in vlada ustrezne države .
Chambers of commerce and the banking and retail sectors also played a role .
K obveščanju javnosti so pomembno prispevale tudi gospodarska zbornica , bančni sektor in trgovina na drobno .
The changeover arrangements varied considerably from country to country because of the specific cash supply infrastructures and cultures .
Zaradi razlik v infrastrukturi za oskrbo z gotovino in poslovni kulturi so se postopki zamenjave valute od države do države precej razlikovali .
No harmonised dates for the early delivery of cash were set and the composition of the coin starter kits was at each country 's discretion . In some countries , the changeover period was very short or even nonexistent ( e.g. in Germany ) ;
Prav tako niso bili določeni nikakršni usklajeni roki za zgodnjo dobavo gotovine in vsaka država se je sama odločila , katere kovance bo vključila v začetni paket eurokovancev .
in others , it covered the maximum period of eight weeks . National currencies could , and in some cases still can , be exchanged for euro by the national central banks and commercial banks .
V nekaterih državah , na primer v Nemčiji , je bilo obdobje zamenjave valute zelo kratko oziroma ga sploh ni bilo , v drugih pa je trajalo največje dovoljeno število dni , torej osem tednov . Nacionalne valute je bilo v eure mogoče zamenjati v nacionalnih centralnih bankah in v poslovnih bankah .
Public relations and press activities were a prominent part of the communication mix and ranged from press releases and press conferences to information designed for specific target groups , such as banks and retailers , since they were important channels for introducing the new cash .
V obveščanju so pomembno vlogo imeli odnosi z javnostmi in sodelovanje z mediji , obsegali pa so sporočila za javnost , tiskovne konference ter informacije , namenjene določenim ciljnim skupinam , na primer bankam in trgovcem , ki so zagotavljali pomemben kanal za uvedbo novega denarja .
Dedicated call centres and websites reinforced the communication measures in each country and many of the national central banks complemented the Euro 2002 Information Campaign mass media campaign with television commercials and print adverts .
V vsaki državi sta delovala klicni center ter spletno mesto o euru in mnoge nacionalne centralne banke so ob informacijski kampanji Euro 2002 pripravile dodatne televizijske in tiskane oglase .
There was concern in many countries that unused coins stored in homes could result in long queues at banks during the changeover period .
Številne države je skrbelo , da bodo v obdobju zamenjave valute zaradi neuporabljenih kovancev , ki so jih ljudje hranili doma , v bankah nastale dolge čakalne vrste .
Various campaigns were organised to encourage households to return their coins early .
Zato je bilo organiziranih več kampanj , ki so prebivalce spodbujale , naj kovance vrnejo čim prej .
The « Operation Piggy Bank » campaign in Belgium , for example , appeared on television , in the press and in schools , as a means of getting families , through their children , to exchange Belgian francs in piggy banks for euro .
V Belgiji na primer je na televiziji , v tiskanih medijih in šolah potekala kampanja z imenom » Operacija šparovček «, ki je družine prek njihovih otrok spodbujala , da belgijske franke iz hranilnikov zamenjajo v eure .
Campaigns to attract hoarded coins were also run in Austria , Finland , Germany and Ireland .
Podobne kampanje za vračanje kovancev so potekale tudi v Avstriji , na Finskem , v Nemčiji in na Irskem .
The conversion rates for 11 of the 12 countries were agreed on 31 December 1998 and came into force on 1 January 1999 .
Menjalni tečaji za 11 od 12 držav so bili sporazumno določeni 31 . decembra 1998 in so začeli veljati 1 .
For some countries , conversion was simple ( e.g. Euros 1 ≈ DM 2 ) , but for other countries , such as Greece , which joined the euro area on 1 January 2001 , it was more complicated : 340.75 drachmas equalled Euros 1 .
V nekaterih državah je bila zamenjava preprosta ( 1 Euros je bil na primer vreden približno 2 DEM ) , v drugih , na primer v Grčiji , ki je v euroobmočje vstopila 1 . januarja 2001 , pa je bila bolj zapletena , saj je bil 1 euro vreden 340,75 drahme .
Each of the euro area countries therefore produced information on converting the national currency into the euro .
Vsaka država euroobmočja je prebivalce zato obveščala , kako nacionalno valuto pretvoriti v eure .
For instance , in France credit card-sized leaflets made of tear-proof and stain-resistant material were distributed ; they showed the values of different amounts of euro in francs , and vice versa .
V Franciji so tako razdeljevali letake iz trpežne plastike v velikosti kreditnih kartic , na katerih so bile prikazane različne vrednosti v eurih in pripadajoči zneski v frankih ter obratno .
In Ireland , a calculator and an information leaflet were distributed to each household .
Na Irskem je vsako gospodinjstvo prejelo žepni računalnik in informacijsko zloženko .
Students promoting the new currency at a shopping centre in Dublin .
Študentje predstavljajo novo valuto v nakupovalnem središču v Dublinu .
Campaign research From the outset , the effectiveness of the Euro 2002 Information Campaign was tested by means of qualitative research , which was used to define the creative style of the campaign , and quantitative research , which identified gaps in knowledge that needed to be filled as well as public attitudes towards the changeover and the new banknotes and coins . This made it easier to fine-tune the campaign strategy .
RAZISKAVE V OKVIRU KAMPANJE Povsem na začetku kampanje Euro 2002 sta bili izvedeni dve raziskavi o njeni pričakovani učinkovitosti : kvalitativna raziskava , na podlagi katere je bil določen kreativni slog kampanje , ter kvantitativna raziskava o tem , katere informacije si občani želijo in kakšen odnos imajo do zamenjave valute ter do novih bankovcev in kovancev .
Given that the campaign was not only important but also unprecedented , research was for obvious reasons a vital part of the strategy .
Ti dve raziskavi sta olajšali kasnejše prilaganje posameznih elementov v strategiji kampanje .
After all , there would be no time to redesign and relaunch the campaign if the messages were not getting through to the general public .
Glede na pomen kampanje in dejstvo , da je bila prva te vrste , so bile raziskave nujne , saj za preoblikovanje in ponovno izvedbo ne bi bilo dovolj časa , če sporočila na javnost ne bi imela pozitivnega vpliva .
Qualitative research started immediately , testing ideas that would be used in all campaign materials .
Kvalitativna raziskava se je začela takoj in je preverjala sporočila , ki naj bi bila uporabljena v vseh gradivih kampanje .
As these materials would be used throughout the euro area , they had to appeal to people from very different countries , from Finland to Portugal , from Ireland to Greece .
Ker so bila ta gradiva namenjena ljudem v celotnem euroobmočju , so morala ustrezati pričakovanjem prebivalcev zelo različnih držav , od Finske do Portugalske ter od Irske do Grčije .
Themes were needed that would catch the attention of as many people as possible without alienating anyone .
Treba je bilo najti teme , ki bi pritegnile čim več ljudi in hkrati ne bi nikogar odvrnile .
To meet this goal , research was conducted with focus groups ; small groups of adults , elderly people , children and managers of small businesses were interviewed .
Raziskave so zato potekale v obliki fokusnih skupin , pri katerih so raziskovalci opravili pogovore v manjših skupinah odraslih , starejših ljudi in otrok ter vodij manjših podjetij .
The responses from all these groups showed that the campaign needed to become much more engaging .
Odgovori v vseh skupinah so pokazali , da mora biti kampanja bistveno bolj privlačna in zanimiva , kot je bilo sprva zamišljeno .
In addition , messages had to be kept simple and only one should be used per advertisement , whether on TV or in print , to avoid confusion .
Poleg tega bi morala biti sporočila bolj preprosta in razumljiva , v enem televizijskem ali tiskanem oglasu pa naj bi bilo naenkrat objavljeno samo eno sporočilo , da ne bi prišlo do zmede .
These findings formed part of the creative development process and a second wave of research started in November 2000 .
Te izsledke so avtorji upoštevali pri razvoju kampanje in novembra 2000 se je tako začel drugi val raziskav , ki so pokazale , da so spremenjena gradiva dosti boljša .
It revealed that the campaign material had been significantly improved . But it also became evident that a more human touch was still necessary , with people looking at or using the euro banknotes , and overall stronger sound and visuals , to produce a more dynamic image .
Toda hkrati je postalo tudi očitno , da kampanji še vedno manjka osebna nota , s slikami ljudi , ki si ogledujejo bankovce ali jih uporabljajo , ter z močnejšim poudarkom na zvočnih in vizualnih elementih , ki dajejo vtis dinamičnosti .
The final creative materials included a « speech bubble » with the campaign slogan : « the EURO . OUR money » .
V končnih gradivih so bili uporabljeni » besedilni oblački « z geslom kampanje : » EURO .
This slogan too was tested in the campaign 's quantitative research . The general feeling was that its simplicity conveyed the message that euro banknotes and coins « belonged » to ordinary people .
NAŠ denar «. Tudi za to geslo je bila izvedena kvantitativna raziskava , ki je pokazala , da po splošnem občutku to preprosto in neposredno geslo sporoča , da eurski bankovci in kovanci » pripadajo « navadnim ljudem .
The quantitative research programme assessed the knowledge and attitudes of people in the euro area towards the introduction of the euro cash , particularly the practical aspects of the changeover .
Program kvantitativnih raziskav je preverjal , koliko ljudje v euroobmočju vedo o postopku uvedbe eurogotovine in kakšen odnos imajo do nje , ter zlasti , koliko so seznanjeni s praktičnimi vidiki zamenjave valute .
Four waves of quantitative research took place between September 2000 and February 2002 .
Od septembra 2000 do februarja 2002 so se zvrstili štirje valovi kvantitativnih raziskav .
The first wave was intended to serve as a starting point for the campaign , followed by a mid-term review in February 2001 . A third wave , carried out in November 2001 , served primarily as a spot check before the introduction of the new cash , and also as a partial evaluation of the campaign .
Prvi je zaznamoval začetek kampanje , temu je februarja 2001 sledil vmesni pregled , tretji val , ki je bil izveden novembra 2001 , pa je bil zamišljen predvsem kot pregled naključnih vzorcev gradiv pred uvedbo nove gotovine , pa tudi kot priložnost za prve ocene kampanje .
In February 2002 , the final wave of research took place to evaluate both the overall campaign and the changeover .
Zadnji val raziskav je potekal februarja 2002 , ko sta bili ocenjeni celotna kampanja in sama zamenjava valute .
Fieldwork for each wave of research took place in all euro area countries .
V vseh državah euroobmočja so v vsakem od štirih valov potekale tudi terenske raziskave .
Random face-to-face interviews were conducted with 500 people from each country , including adults , children and cashiers . For each of the first three waves of research , the aim was to find out how much people knew about the new currency .
Opravljenih je bilo 500 naključnih osebnih intervjujev s prebivalci iz vseh držav . Med anketiranimi so bili odrasli , otroci in blagajniki .
For example , knowledge of the security features of the banknotes had increased by 12 % among adults and 17 % among managers of small businesses by the end of the third wave .
Cilj vsakega od prvih treh valov raziskav je bil ugotoviti , koliko ljudje vedo o novi valuti . Poznavanje zaščitnih elementov na primer se je ob koncu tretjega vala pri odraslih povečalo za 12 %, pri vodjih malih podjetij pa za 17 %.
The campaign slogan , which was translated into 23 languages .
Geslo kampanje , ki je bilo prevedeno v 23 jezikov .
Specialists from Publicis , the agency chosen by the ECB to organise the Euro 2002 Information Campaign , prepare adverts .
Strokovnjaki iz agencije Publicis , kateri je ECB zaupala organizacijo kampanje Euro 2002 , med pripravo oglasov .
Screenshot of the Euro 2002 Information Campaign 's dedicated website .
Spletna stran informacijske kampanje Euro 2002 .
Campaign website The Euro 2002 Information Campaign 's dedicated website was launched on 1 March 2001 .
SPLETNA STRAN KAMPANJE Spletna stran kampanje Euro 2002 je začela delovati 1 . marca 2001 .
It provided information on the euro and in particular highlighted the key messages of the campaign .
Posredovala je informacije o euru in poudarjala ključna sporočila kampanje .
In addition , the site hosted special sections for key target groups , such as the media , partnership programme members at national or international level , and children .
Vsebovala je tudi posebne razdelke za ključne ciljne skupine , kot so mediji , člani partnerskega programa na nacionalni in mednarodni ravni ter otroci .
The site had seven different sections in the colours of the seven euro banknotes .
Vsega skupaj je bilo na strani sedem različnih razdelkov , ki so bili oblikovani v barvah sedmih apoenov eurobankovcev .
In line with other campaign materials , the site was in the EU 's eleven official languages at that time , and provided links to the websites of the national central banks .
Tako kot ostala gradiva kampanje je tudi spletna stran obstajala v vseh takratnih 11 uradnih jezikih EU in je vsebovala povezave na spletne strani nacionalnih centralnih bank .
Each section had a particular focus .
Vsak razdelek je obravnaval drugo temo .
Euro banknotes & coins contained the most important information in the campaign : the appearance , denominations and security features of the new cash .
Najpomembnejše informacije kampanje -- videz novih bankovcev in kovancev , apoeni in zaščitni elementi -- so bile v razdelku Euro banknotes & coins ( eurobankovci in eurokovanci ) .
Another section , Getting ready for the euro , concerned the different cash changeover arrangements and included a subsection Travelling in the euro area .
Razdelek Getting ready for the euro ( priprave na euro ) je obravnaval različne postopke zamenjave valute in vključeval tudi podrazdelek Travelling in the euro area ( potovanje v euroobmočju ) .
Three sections were aimed at specific audiences . Information for organisations helped business people to prepare their staff and to deal with early cash deliveries , as well as offering communication materials that could be downloaded .
Razdelek Information for organisations ( informacije za organizacije ) je bil namenjen poslovnežem pri usposabljanju zaposlenih in upravljanju zgodnje dostave gotovine . Tu so bile za prenos na voljo tudi datoteke različnih komunikacijskih gradiv .
News and events was mainly for journalists and provided press releases , press kits and media contacts , as well as a campaign overview .
Predvsem za novinarje je obstajal razdelek News and events ( novice in dogodki ) , v katerem so bila sporočila za javnost , gradiva za novinarje in kontaktni podatki medijev ter pregled celotne kampanje .
The Children 's zone featured a game to help children learn about the banknotes and coins , and those between the ages of eight and twelve could take part in an online competition , « Be a Euro SuperStar » .
V razdelku Children 's zone ( otroški kotiček ) so otroci lahko igrali igrico , v kateri so spoznavali bankovce in kovance , fantje in dekleta med 8 .
The website received a steady stream of visits in the run-up to the changeover , with most of the hits -- over one million -- occurring in December 2001 and January 2002 .
Stran je ves čas pred uvedbo nove valute beležila dober obisk , največ zadetkov -- čez milijon -- pa je imela v decembru 2001 in januarju 2002 .
The site played a vital supporting role in the campaign , particularly for the partnership programme , for which it served as a low-cost distribution channel , in addition to providing the PR and press programme .
S tem je pomembno prispevala k uspehu kampanje , zlasti partnerskega programa , saj je zagotavljala cenovno nezahteven distribucijski kanal , hkrati pa je izvajala tudi piarovske dejavnosti odnosov z javnostjo in mediji .
Press activities and public relations A PR and press programme , a key part of the Euro 2002 Information Campaign , featured coordinated activities which made both the press and public more aware of the new banknotes and coins .
ODNOSI Z JAVNOSTMI IN MEDIJI V programu za odnose z javnostmi in mediji kot ključnim elementom kampanje Euro 2002 so potekale usklajene dejavnosti , prek katerih so se mediji in javnost podrobneje seznanjali z novimi bankovci in kovanci .
A « countdown calendar » was drawn up to provide the media with authoritative information at specific dates .
Za medije je deloval » koledar odštevanja «, v katerem so bile ob pomembnih datumih objavljene uradne informacije .
Media kits were put together for seven key dates , starting on Euros - 365 , i.e. 1 January 2001 , and ending on Euros - 1 , 31 December 2001 .
Za sedem ključnih datumov , od začetnega Euros - 365 ( 1 . januar 2001 ) do končnega Euros - 1 ( 31 .
Each kit contained a range of written and illustrative materials , such as leaflets and CD-ROMs , and was sent to approximately 300 national and international media contacts , mainly in the euro area .
december 2001 ) , so bili pripravljeni kompleti za novinarje , ki so vsebovali celovit izbor tekstovnih in slikovnih gradiv , kot so letaki , zloženke in zgoščenke . Te komplete je prejelo približno 300 novinarjev nacionalnih in mednarodnih medijev predvsem iz euroobmočja .
There was also a series of campaign conferences , which took place in 11 of the 12 countries in the euro area .
V okviru kampanje so bile v 11 od 12 držav euroobmočja organizirane tudi številne konference .