natgillin/translations-raw huggingface dataset:
IN was asked to expand the website and increase its support to the tourism industry.
Družba IN je izvedla več potrebnih sprememb funkcij in funkcionalnosti na spletnem mestu visitnorway.com, da bi posodobila tehnologijo in omogočila učinkovito upravljanje platforme tudi v prihodnje.
The objective was to offer web marketing services to reach both national and international audiences on the official website visitnorway.com [32].
Leta 2013 je začela ponujati nekatere funkcionalnosti sistema za upravljanje destinacij (v nadaljnjem besedilu skupaj imenovane: spletna infrastruktura in povezane storitve) norveškim regionalnim turističnim uradom in organizacijam za upravljanje destinacij, ki so želeli vsebino s svojih spletnih mest preseliti na platformo visitnorway.com.
Taking into account this objective, IN initiated a project called ‘visitnorway's new structure’ (the ‘new structure’) [33].
Ta vključitev vsebine na platformo visitnorway.com je v skladu s cilji, ki so jih norveški organi določili v novi turistični strategiji, da bi se med drugim izognili množitvi spletnih mest, namenjenih turizmu, na Norveškem (glej uvodno izjavo 29).
The new structure offered the RTBs and DMOs not only marketing and promotion services (as done through the standard agreements, see recital 28), but also additional services.
Tako so bile leta 2014 vsem regionalnim turističnim uradom in organizacijam za upravljanje destinacij ponujene elitne pogodbe o partnerstvu z možnostjo, da namesto razvoja ali ohranitve lastne domače strani kot svojo domačo stran uporabljajo kar platformo visitnorway.com.
IN has made a number of necessary changes to features and functionalities on the visitnorway.com platform, in order to remain up to date on technology and to be able to efficiently operate the platform over time.
Selitev na platformo visitnorway.com je pomenila ukinitev njihovih spletnih mest.
In 2013, IN started to offer some of the DMS functionalities (hereby collectively defined as ‘web infrastructure and related services’) to Norwegian RTBs and DMOs, that wished to migrate the content from their own websites to visitnorway.com.
Te storitve so bile ponujene samo regionalnim turističnim uradom in organizacijam za upravljanje destinacij in ne splošnemu trgu, tj. ne vsem morebitnim uporabnikom, vključno z delničarji ali zunanjimi strankami regionalnih turističnih uradov in organizacij za upravljanje destinacij [34].
This integration of content on the visitnorway.com platform is in line with the objectives laid down by the Norwegian authorities in their new tourism strategy, inter alia, to avoid a diversification of websites dealing with tourism in Norway (see recital 29 above).
Po selitvi so nekatere storitve, ki so jih regionalni turistični uradi in organizacije za upravljanje destinacij pred tem kupile od družb, kakršna je pritožnik, postale odvečne.
Consequently, in 2014 all RTBs and DMOs were offered premium partnership agreements with the possibility to use visitnorway.com as their homepage instead of developing or maintaining their own homepage.
Nasprotno pa so bile druge funkcije – kot je funkcija ponudba destinacij – še vedno potrebne za oblikovanje in ohranjanje turističnih zanimivosti ali jedrnatih informacij, ki se objavijo na spletnem mestu visitnorway.com.
These services were only offered to RTBs and DMOs and not to the general market; i.e. not to all potential users including the shareholders or external customers of the RTBs and DMOs [34].
Nekateri regionalni turistični uradi in organizacije za upravljanje destinacij so zato obdržali standardne pogodbe, na podlagi katerih jim družba IN zagotavlja promocijske in tržne storitve (glej uvodno izjavo 28).
Once migrated, some of the services that the RTBs and DMOs had previously purchased from companies such as the Complainant, became redundant.
Projekt „nove strukture“ turizma v okviru platforme visitnorway.com (glej uvodno izjavo 32) je leta 2013, pred podpisom elitnih pogodb o partnerstvu leta 2014, vključeval tudi dva pilotna projekta – Alfa in Beta –, kot je opisano v uvodni izjavi 34.
In particular, the search functionality would be redundant for the RTBs and DMOs, and the licensee contracts with companies such as New Mind _BAR_ tellUs would normally be terminated.
To bo podrobneje opisano v nadaljevanju.
On the contrary, other functionalities — such as the destinator functionality — were still required to create and maintain the points of interest or information flash to be published on visitnorway.com.
Pilotni projekt „Pilot Alfa“
Despite premium partnership agreements having been offered to all RTBs and DMOs, not all of them were/are interested in the new services, since migrating to visitnorway.com implied, inter alia, accepting the editorial conditions and restrictions imposed by IN [35].
Družba IN je marca 2013 začela pilotni projekt, imenovan „Pilot Alfa“, skupaj z dvema strankama pilotnega projekta – družbama VisitSørlandet in VisitTrondheim.
Therefore, some of the RTBs and DMOs maintain standard agreements by means of which IN provides to them promotion and marketing services (see recital 28 above).
Projekt Pilot Alfa se nanaša na selitev spletnih mest družb Visit Sørlandet AS [36] (regionalni turistični urad) in Visit Trondheim AS [37] (organizacija za upravljanje destinacij) na platformo visitnorway.com.
The tourism ‘new structure’ project within visitnorway.com (see recital 32 above) also encompassed two pilot projects — Alfa and Beta — in 2013, prior to the signing of the premium partnership agreements in 2014 as described in the recital 34 above.
Obe podjetji sta bili izbrani kot udeleženca v pilotnem projektu in sta z družbo IN podpisali elitno pogodbo o partnerstvu, da bi lahko uporabljali platformo visitnorway.com.
This will be further described in the following.
Zaradi navedenih pogodb sta obe družbi svoja URL [38] preusmerili na spletno mesto visitnorway.com in prenehali uporabljati svoji domači strani.
Project ‘Pilot Alfa’
Informacije, ki so bile na voljo na navedenih straneh (tj. splošne turistične informacije in posamezne turistične vsebine), so se preselile na spletno mesto visitnorway.com.
In March 2013, IN launched a project called ‘Pilot Alfa’ together with two pilot customers — VisitSørlandet and VisitTrondheim.
Ko sta družbi upravljali svoji spletni mesti, sta bili stranki pritožnika.
Pilot Alfa refers to the migration of the websites of Visit Sørlandet AS [36] (RTB) and Visit Trondheim AS [37] (DMO) to the visitnorway.com platform.
Tako sta uporabljali funkciji ponudbe destinacij in iskanja tellUs ter pritožniku za to uporabo plačevali licenčnino.
The two undertakings were selected as pilot project participants and signed a premium partnership agreement with IN in order to use visitnorway.com.
Vendar sta navedeni družbi po preusmeritvi svojih URL na visitnorway.com in ukinitvi svojih spletnih mest prekinili pogodbi za funkcijo iskanja, saj se iz tehničnih razlogov na spletnem mestu visitnorway.com lahko uporablja samo funkcija iskanja družbe IN (edini iskalnik na spletnem mestu je razvila družba IN in ga namestila na platformo).
As a consequence of those agreements, both companies redirected their URL [38] to visitnorway.com and discontinued the use of their own homepages.
Obe družbi sta morali za funkcijo ponudbe destinacij še vedno skleniti pogodbo s pritožnikom ali podobnim podjetjem.
The information available on those pages (i.e. general tourism information and specific tourism contents) migrated to visitnorway.com.
Družba IN te funkcije ne zagotavlja.
When the two companies operated their own websites, they were clients of the Complainant.
Pritožnik je bil nekoč edini ponudnik storitev sistema za upravljanje destinacij na norveškem trgu.
Accordingly, they used tellUs destinator and tellUs search functionalities and paid a licence fee to the Complainant for this use.
V obdobju 2012–2013 pa je na trg vstopil mednarodni konkurent, Citybreak, ki je ponudil funkcijo ponudbe destinacij, tj. omogočil turističnim ponudnikom, da ustvarijo podatkovno zbirko turističnih zanimivosti [39].
However, upon redirecting their URL to visitnorway.com and terminating their own websites, these companies ended their contracts for the search functionality, since, for technical reasons, only IN's search functionality can be used on visitnorway.com (the only search engine on the website is the one developed by IN and installed on the platform).
Regionalni turistični uradi in organizacije za upravljanje destinacij, ki so se preselili na spletno mesto visitnorway.com, so tako lahko izbirali med različnimi družbami, ki so ponujale funkcijo ponudbe destinacij (New Mind _BAR_ tellUs ali CityBreak ali kateri koli drug subjekt, ki je morda vstopil na trg), medtem ko so lahko stranke, ki so uporabljale storitve iskanja tellUs, uporabljale samo funkcije ponudbe destinacij tellUs.
Both companies still had to contract with the Complainant or a similar firm for the destinator functionality.
Ko je bila družba New Mind _BAR_
IN is not providing this functionality.
Uporabe različnih funkcij pred projektom Pilot Alfa in po njem so predstavljene v naslednjem grafičnem prikazu: Lastno spletno mesto organizacije za upravljanje destinacij (pred projektom Pilot Alfa)
The Complainant used to be the sole supplier of DMS services on the Norwegian market.
Iskanje družbe tellUs
When New Mind _BAR_
Potovalna družba
The uses of the different functionalities, before and after Pilot Alfa, are presented in the following graphic:
Ponudba destinacij tellUs
DMO’s own website (prior to Pilot Alfa)
Podatkovna zbirka družbe CityBreak
DMO’s own website
Podatkovna zbirka družbe tellUs
tellUs’ search
Podatkovna zbirka družbe IN
tellUs’database
Iskanje platforme VisitNorway
tellUs’ destinator
Visitnorway.com
Destination company
Vir: Nadzorni organ, na podlagi informacij, ki so jih zagotovili norveški organi (dokument št. 688213).
Visitnorway.com (after Pilot Alfa)
Storitve, ki jih je družba IN ponujala regionalnim turističnim uradom in organizacijam za upravljanje destinacij pred izvedbo projekta nove strukture (tj. storitve spletnega trženja in promocije na spletnem mestu visitnorway.com), so se ponujale po ceni, izračunani na podlagi njihovega letnega prometa in ne na podlagi tržne cene opravljenih storitev (glej uvodno izjavo 28).
VisitNorway’s search
Ta sistem oblikovanja cen se je uporabljal tudi v okviru projekta Pilot Alfa, pri čemer se dodatne storitve, ki jih je zagotavljala družba IN, niso zaračunavale (spletna infrastruktura in povezane storitve).
Visitnorway.com
Norveški organi pojasnjujejo [40], da se dodatne storitve niso zaračunavale, ker so se nove storitve še razvijale, ter da sta obe družbi, vključeni v pilotni projekt, vložili veliko časa in napora v razvoj novih funkcij družbe IN, tako da sta se ji z zagotavljanjem koristnih povratnih informacij in prispevka v zvezi z novimi storitvami oddolžili.
Destination Company
Projekt „Pilot Beta“
CityBreak destinator
Družba IN je od julija 2013 do novembra 2013 izvajala projekt „Pilot Beta“.
CityBreak’s database
Med tem pilotnim projektom je preučila nove poslovne modele, vključno z možnostjo spodbujanja novih elitnih pogodb o partnerstvu pri vseh regionalnih turističnih uradih in organizacijah za upravljanje destinacij.
tellUs’ database
Družba IN je od 1. januarja 2014 na nediskriminacijski podlagi ponujala elitne pogodbe o partnerstvu vsem zainteresiranim organizacijam za upravljanje destinacij in regionalnim turističnim uradom.
IN’s database
Uvedla je nov model oblikovanja cen za te storitve, pri čemer naj bi po navedbah norveških organov zaračunana cena izražala stroške storitev, ki jih zagotavlja družba IN, in razumni dobiček.
Source: the Authority, based on the information provided by the Norwegian authorities (Document No 688213).
Novi model oblikovanja cen se je od 1. januarja 2014 uporabljal tudi za oba pilotna projekta, tj. VisitSørlandet in VisitTrondheim.
The services that IN was offering to RTBs and DMOs before the implementation of the new structure project (i.e. online marketing and promotion services on the visitnorway.com website), were offered for a fee calculated on the basis of their annual turnover rather than on the market price of the services obtained (see recital 28 above).
Zato je družba IN, kot je prikazano na sliki 2 v nadaljevanju, regionalnim turističnim uradom in organizacijam za upravljanje destinacij ponudila dve različni možnosti [41]: (i) storitve na podlagi elitnih pogodb o partnerstvu [42] in (ii) promocijo na podlagi neelitnih pogodb [43].
This pricing system was also applied under Pilot Alfa, with no additional charges made for the additional services provided by IN (web infrastructure and related services).
Spletno mesto visitnorway.com ne glede na njegovo razmerje z regionalnimi turističnimi uradi in organizacijami za upravljanje destinacij promovira Norveško kot turistično destinacijo, pri čemer zagotavlja splošne informacije o državi [44].
The Norwegian authorities have explained [40] that the reason for not charging extra for the additional services was that the new services were under development, and that the two companies involved in the pilot project invested significant time and effort in helping to develop IN's new functionalities, thereby compensating IN by providing valuable feedback and input on the new services.
Elitne pogodbe o partnerstvu so bile podpisane z regionalnimi turističnimi uradi in organizacijami za upravljanje destinacij, ki so se želeli preseliti na spletno mesto visitnorway.com.
Project ‘Pilot Beta’
Tistim regionalnim turističnim uradom in organizacijam za upravljanje destinacij, ki svojih spletnih mest niso hoteli preseliti na platformo visitnorway.com (neelitni partnerji), je družba IN ponudila enake tržne in promocijske storitve kot pred tem na podlagi standardnih pogodb.
From July 2013 to November 2013, IN undertook ‘Pilot Beta’.
Slika 2
During this pilot project, IN studied new business models, including the possibility of promoting new premium partnership agreements to all RTBs and DMOs.
Sedanja struktura platforme visitnorway.com
From 1 January 2014, IN offered premium partnership agreements to all interested DMOs and RTBs on a non-discriminatory basis.
Vir: Družba IN.
IN introduced a new pricing model for these services, where, according to the Norwegian authorities, the price charged was intended to reflect the costs of the services provided by IN, plus a reasonable profit.
PRITOŽBA
The new price model also applied to the two pilot projects, i.e. VisitSørlandet and VisitTrondheim as of 1 January 2014.
Družba New Mind _BAR_
Consequently, as illustrated in figure 2 below, IN offered two different possibilities to the RTBs and the DMOs [41]: (i) services under the premium partnership agreements [42], and (ii) promotion under non-premium agreements [43].
tellUs v pritožbi trdi, da je mogoče promocijske dejavnosti družbe IN in njene naloge v zvezi s platformo visitnorway.com kot nacionalnim turističnim portalom obravnavati kot storitev splošnega gospodarskega pomena (v nadaljnjem besedilu: SSGP) v skladu s pravili EGP o državni pomoči.
Irrespective of its relationship with the RTBs and the DMOs, visitnorway.com promotes Norway as a tourism destination, providing general information on the country [44].
Vendar je družba IN leta 2013 vstopila na nov trg [45], pri čemer je regionalnim turističnim uradom in organizacijam za upravljanje destinacij ponudila nove gospodarske storitve in jim dovolila, da svoja spletna mesta preselijo na platformo visitnorway.com (tj. spletna infrastruktura in povezane storitve).
Premium partnership agreements were signed with RTBs and DMOs that wanted to migrate to visitnorway.com.
tellUs meni, da navedene storitve ne spadajo v okvir pooblastil, ki jih je prejela družba IN, in se ne opravljajo v skladu s sodno prakso v zadevi Altmark [46].
In relation to those RTBs and DMOs that did not want to migrate their websites to visitnorway.com (non-premium partners), IN offered the same promotion and marketing services as before by means of the standard agreements.
Pritožnik poudarja, da družba IN med opravljanjem gospodarskih storitve ne bi smela prejeti državne pomoči [47].
Figure 2
Natančneje, v pritožbi so navedene štiri različne oblike domnevne državne pomoči:
Current structure of visitnorway.com
neuvedba ločenih računovodskih izkazov za komercialne dejavnosti v družbi IN;
(Source: IN)
odpoved dobičkom z nepridobitno usmerjenostjo gospodarskih dejavnosti družbe IN;
THE COMPLAINT
domnevna pomoč regionalnim turističnim uradom in organizacijam za upravljanje destinacij, ki jo je družba IN dodelila v obliki spletne infrastrukture in povezanih storitev po cenah, nižjih od tržne, ter
New Mind _BAR_
splošna oprostitev plačila davka na dohodek, priznana družbi IN, ki je veljala tudi za njene gospodarske dejavnosti.
tellUs argues in its complaint that IN's promotion activities and its tasks in relation to visitnorway.com, as a national tourism portal, can be considered a service of general economic interest (‘SGEI’) in line with the EEA State aid rules.
Nazadnje, družba New Mind _BAR_
However, in 2013, IN entered a new market [45], offering new economic services to the RTBs and the DMOs allowing them to migrate their websites to visitnorway.com (i.e. the web infrastructure and related services).
tellUs tudi trdi, da družba IN svoje stranke spodbuja k prekinitvi njihovih pogodb z družbo New Mind _BAR_
tellUs considers that those services are not part of the mandate received by IN and are not provided in line with the Altmark [46] case-law.
tellUs, pri čemer regionalnim turističnim uradom in organizacijam za upravljanje destinacij, ki se preselijo na spletno mesto visitnorway.com, ponuja brezplačne prevajalske storitve [48].
The Complainant underlines that while providing economic services, IN should not receive State aid [47].
RAZLOGI ZA ZAČETEK FORMALNEGA POSTOPKA PREISKAVE
In particular, the complaint refers to four different forms of alleged State aid:
Nadzorni organ se je 16. julija 2014 odločil začeti formalni postopek preiskave iz člena 1(2) dela I Protokola 3.
the non-implementation of a separation of accounts for commercial activities within IN;
Vendar je Nadzorni organ predmet formalne preiskave omejil na tri izmed ukrepov, ki jih navaja pritožnik: (i) neuvedba ločenih računovodskih izkazov za komercialne dejavnosti v družbi IN in neobstoj mehanizma razporejanja stroškov, (ii) odpoved dobičkom z nepridobitno usmerjenostjo gospodarske dejavnosti ter (iii) domnevna pomoč, ki jo je družba IN regionalnim turističnim uradom in organizacijam za upravljanje destinacij dodelila v obliki cen, ki niso zadoščale za pridobitev razumnih donosov iz naložb, ko jim je zagotavljala spletno infrastrukturo in povezane storitve.
the profits foregone through the non-profit orientation of IN's economic activities;
Splošna oprostitev plačila davka na dohodek, priznana družbi IN, je bila izključena iz sklepa o začetku postopka [49].
alleged aid to the RTBs and DMOs, granted by IN in the form of web infrastructure and related services at prices below market price; and
V zvezi s tem je bil začet postopek v zvezi z obstoječo pomočjo.
the general exemption from the income tax granted to IN, also applicable to IN's economic activities.
Nadzorni organ je v zvezi z ukrepi, ki so predmet sklepa o začetku postopka, predhodno ugotovil, da zagotavljanje spletne infrastrukture in povezanih storitev pomeni gospodarsko dejavnost, ki jo je mogoče ločiti od promocije Norveške kot turistične destinacije.
Finally, New Mind _BAR_
Te nove storitve so bile vsem regionalnim turističnim uradom in organizacijam za upravljanje destinacij ponujene šele od 1. januarja 2014.
tellUs also alleges that IN encourages its clients to terminate their previous contracts with New Mind _BAR_
Nadzorni organ je zato sklepal, da bi ti ukrepi, če bi jih bilo treba šteti za državno pomoč, pomenili novo pomoč [50].
tellUs, offering free translation services to the RTBs and DMOs migrating to visitnorway.com [48].
Nadzorni organ je poleg tega menil, da če bi bilo dokazano, da družba IN ni zaračunavala konkurenčne tržne cene za storitve, ki jih je zagotavljala regionalnim turističnim uradom in organizacijam za upravljanje destinacij, ne bi bilo mogoče izključiti obstoja nove državne pomoči za navedene subjekte.
GROUNDS FOR INITIATING THE FORMAL INVESTIGATION PROCEDURE
Nazadnje je Nadzorni organ izrazil dvom, da bi se lahko domnevni ukrepi državne pomoči šteli za združljive s Sporazumom EGP na podlagi člena 61(3)(c) kot pomoč za spodbujanje turističnih dejavnosti [51].
On 16 July 2014, the Authority decided to initiate the formal investigation procedure provided for in Article 1(2) of Part I of Protocol 3.
Nadzorni organ je ob upoštevanju teh predhodnih ugotovitev menil, da nima dovolj informacij, da bi lahko izključil obstoj državne pomoči ali njeno nezdružljivost s Sporazumom EGP.
However, the Authority limited the scope of the formal investigation to three of the measures identified by the Complainant: (i) the non-implementation of a separation of accounts for commercial activities within IN and the lack of a costs allocation mechanism, (ii) the profits foregone through the non-profit orientation of economic activity, and (iii) the alleged aid granted by IN to the RTBs and DMOs in form of prices not sufficient to obtain a reasonable return on investment, while providing them web infrastructure and related services.
Zato je bil začet formalni postopek preiskave.
The general exemption from the income tax granted to IN was excluded from the opening decision [49].
PRIPOMBE TRETJIH OSEB K SKLEPU O ZAČETKU POSTOPKA
An existing aid procedure has been initiated regarding this issue.
Pripombe k sklepu o začetku postopka je predložila samo družba New Mind _BAR_
Regarding the measures within the scope of the opening decision, the Authority considered, on a preliminary basis, that the provision of web infrastructure and related services constituted an economic activity, separable from the mere promotion of Norway as a tourism destinations.
tellUs, tj. pritožnik.
These new services were offered to all the RTBs and DMOs only as of 1 January 2014.
Kar zadeva vsebino, pritožnik poudarja, da je družba IN vstopila na že dobro delujoč trg za spletno infrastrukturo in povezane storitve, ki so gospodarske storitve.
Hence, the Authority concluded that if the measures were to constitute State aid, they would amount to new aid [50].
Vstop na ta trg ne ustreza navodilu države in naj bi bil v nasprotju z glavno nalogo družbe IN, ki je spodbujati zasebno podjetništvo.
Moreover, the Authority was also of the opinion that if it were established that IN was not charging a competitive market price for the services provided to the RTBs and DMOs, the existence of new State aid in favour of those entities could not be excluded.
tellUs se strinja s predhodnimi ugotovitvami Nadzornega organa o obstoju državnih sredstev, odgovornosti, selektivnosti in morebitnem izkrivljanju konkurence.
Finally, the Authority doubted that the alleged State aid measures could be considered compatible with the EEA Agreement under Article 61(3)(c) as aid to promote tourism activities [51].
Kar zadeva obstoj prednosti, pritožnik meni, da je družba IN navzkrižno subvencionirala njihovo spletno infrastrukturo in povezane storitve.
Taking into account these preliminary conclusions, the Authority considered that it did not have sufficient information to exclude the existence of State aid or its incompatibility with the EEA Agreement.
To pa zato, ker družba IN računovodskih izkazov nima ustrezno ločenih in ker se pri zagotavljanju teh gospodarskih storitev regionalnim turističnim uradom in organizacijam za upravljanje destinacij odpoveduje dobičku.
The formal investigation procedure was therefore initiated.
Pritožnik trdi tudi, da družba IN ponuja brezplačne prevajalske storitve (glej uvodno izjavo 54).
COMMENTS FROM THIRD PARTIES TO THE OPENING DECISION
Kar zadeva domnevno pomoč za regionalne turistične urade in organizacije za upravljanje destinacij, pritožnik navaja, da jih norveški organi niso obvestili o sklepu o začetku postopka.
Only New Mind _BAR_
Poleg tega trdi, da izbrani stranki pilotnih projektov med trajanjem pilotnih projektov nista plačevali za opravljene storitve.