natgillin/translations-raw huggingface dataset:
Similarly, Member States should be encouraged to ensure that self- and co-regulatory codes of conduct are used to effectively reduce the exposure of children and minors to audiovisual commercial communications for alcoholic beverages.
Države članice bi bilo treba spodbujati tudi k zagotavljanju, da se pravila ravnanja za samoregulacijo in koregulacijo uporabljajo za učinkovito zmanjšanje izpostavljenosti otrok in mladoletnikov avdiovizualnim komercialnim sporočilom za alkoholne pijače.
Certain self- or co-regulatory systems exist at Union and national level in order to market alcoholic beverages responsibly, including in audiovisual commercial communications.
Na ravni Unije in nacionalni ravni obstajajo določeni sistemi samoregulacije ali koregulacije za odgovorno oglaševanje alkoholnih pijač, tudi v avdiovizualnih komercialnih sporočilih.
Those systems should be further encouraged, in particular those aiming at ensuring that responsible drinking messages accompany audiovisual commercial communications for alcoholic beverages.
Te sisteme, zlasti tiste, ki so usmerjeni v zagotavljanje, da avdiovizualna komercialna sporočila za alkoholne pijače spremljajo sporočila za odgovorno pitje, bi bilo treba nadalje spodbujati.
It is important that minors are effectively protected from exposure to audiovisual commercial communications relating to the promotion of gambling.
Pomembno je, da so mladoletniki učinkovito zaščiteni pred izpostavljenostjo avdiovizualnim komercialnim sporočilom za promoviranje iger na srečo.
In this context, several self- or co-regulatory systems exist at Union and national level for the promotion of responsible gambling, including in audiovisual commercial communications.
V zvezi s tem obstaja na ravni Unije in nacionalni ravni več sistemov samoregulacije ali koregulacije za spodbujanje odgovornega ravnanja pri igrah na srečo, tudi v avdiovizualnih komercialnih sporočilih.
In order to remove barriers to the free circulation of cross-border services within the Union, it is necessary to ensure the effectiveness of self- and co-regulatory measures aiming, in particular, at protecting consumers or public health.
Da bi se odstranile ovire za prost pretok čezmejnih storitev v Uniji, je treba zagotoviti učinkovitost ukrepov za samoregulacijo in koregulacijo, predvsem z namenom varstva potrošnikov ali javnega zdravja.
The market for television broadcasting has evolved and there is, therefore, a need for more flexibility with regard to audiovisual commercial communications, in particular for quantitative rules for linear audiovisual media services and product placement.
Trg za razširjanje televizijskih programov se je spremenil, zato bi bilo treba omogočiti več prožnosti v zvezi z avdiovizualnimi komercialnimi sporočili, zlasti glede kvantitativnih pravil za linearne avdiovizualne medijske storitve in promocijsko umeščanje izdelkov.
The emergence of new services, including those without advertising, has led to a greater choice for viewers, who can easily switch to alternative offers.
Pojav novih storitev, tudi brez oglaševanja, je omogočil več izbire za gledalce, ki lahko preprosto preklopijo na druge ponudbe.
The liberalisation of product placement has not brought about the expected take-up of this form of audiovisual commercial communication.
Liberalizacija promocijskega umeščanja izdelkov ni povzročila pričakovane razširitve te oblike avdiovizualne komercialne komunikacije.
In particular, the general prohibition of product placement, albeit with some exceptions, has not created legal certainty for media service providers.
Zlasti splošna prepoved promocijskega umeščanja izdelkov, kljub nekaterim izjemam, ni zagotovila pravne varnosti za ponudnike medijskih storitev.
Product placement should thus be allowed in all audiovisual media services and video-sharing platform services, subject to exceptions.
Promocijsko umeščanje izdelkov bi torej moralo biti dovoljeno v vseh avdiovizualnih medijskih storitvah in storitvah platform za izmenjavo videov, pri čemer bi morale veljati nekatere izjeme.
Product placement should not be allowed in news and current affairs programmes, consumer affairs programmes, religious programmes and children's programmes.
Promocijsko umeščanje izdelkov ne bi smelo biti dovoljeno v poročilih in dnevnoinformativnih programih, programih za varstvo potrošnikov ter verskih in otroških programih.
In particular, evidence has shown that product placement and embedded advertisements can affect children's behaviour as children are often not able to recognise the commercial content.
Iz dokazov je zlasti razvidno, da lahko promocijsko umeščanje izdelkov in umeščeni oglasi vplivajo na vedenje otrok, saj otroci pogosto ne morejo prepoznati komercialnih vsebin.
There is thus a need to continue to prohibit product placement in children's programmes.
Zato bi moralo biti promocijsko umeščanje izdelkov v otroških programih še naprej prepovedano.
Consumer affairs programmes are programmes offering advice to viewers or including reviews on the purchase of products and services.
Programi za varstvo potrošnikov so programi, ki gledalcem zagotavljajo nasvete ali vključujejo ocene o nakupu izdelkov in storitev.
Allowing product placement in such programmes would blur the distinction between advertising and editorial content for viewers who may expect a genuine and honest review of products or services in such programmes.
Če bi se promocijsko umeščanje izdelkov omogočilo v takih programih, bi to zabrisalo ločnico med oglaševanjem in uredniško vsebino za gledalce, ki pričakujejo pristno in odkrito oceno izdelkov ali storitev v takih programih.
Providers of on-demand audiovisual media services should promote the production and distribution of European works by ensuring that their catalogues contain a minimum share of European works and that they are given sufficient prominence.
Ponudniki avdiovizualnih medijskih storitev na zahtevo bi morali promovirati produkcijo in distribucijo evropskih del z zagotavljanjem, da njihovi katalogi vsebujejo minimalni delež evropskih del in da ta dela zadostno postavijo v ospredje.
The labelling in metadata of audiovisual content that qualifies as a European work should be encouraged so that such metadata are available to media service providers.
Označevanje avdiovizualne vsebine, ki velja za evropsko delo, v metapodatkih bi bilo treba spodbujati, tako da bi bili ti metapodatki na voljo ponudnikom medijskih storitev.
Prominence involves promoting European works through facilitating access to such works.
Postavljanje v ospredje pomeni, da se evropska dela promovirajo z omogočanjem lažjega dostopa do njih.
Prominence can be ensured through various means such as a dedicated section for European works that is accessible from the service homepage, the possibility to search for European works in the search tool available as part of that service, the use of European works in campaigns of that service or a minimum percentage of European works promoted from that service's catalogue, for example by using banners or similar tools.
Postavljanje v ospredje je mogoče zagotoviti na različne načine, na primer s posebnim razdelkom za evropska dela, do katerega je mogoče dostopati z domače strani storitve, možnostjo iskanja evropskih del v iskalniku, ki je na voljo v okviru te storitve, uporabo evropskih del v kampanjah te storitve ali najmanjšim deležem evropskih del, ki se promovirajo v katalogu te storitve, na primer z uporabo pasic ali podobnih orodij.
In order to ensure adequate levels of investment in European works, Member States should be able to impose financial obligations on media service providers established on their territory.
Za zagotovitev ustrezne ravni naložb v evropska dela bi države članice morale imeti možnost, da ponudnikom medijskih storitev s sedežem na njihovem ozemlju naložijo finančne obveznosti.
Those obligations can take the form of direct contributions to the production of and acquisition of rights in European works.
Te obveznosti so lahko v obliki neposrednih prispevkov k produkciji evropskih del in pridobitvi pravic za ta dela.
The Member States could also impose levies payable to a fund, on the basis of the revenues generated by audiovisual media services that are provided in and targeted towards their territory.
Države članice bi lahko naložile tudi dajatve, ki se plačajo v sklad, na podlagi prihodkov, nastalih z avdiovizualnimi medijskimi storitvami, ki se zagotavljajo na njihovem ozemlju in so vanj ciljno usmerjene.
This Directive clarifies that, given the direct link between financial obligations and Member States' different cultural policies, a Member State is also allowed to impose such financial obligations on media service providers established in another Member State that target its territory.
V tej direktivi je pojasnjeno, da je državi članici glede na neposredno povezavo med finančnimi obveznostmi in različnimi kulturnimi politikami držav članic dovoljeno naložiti take finančne obveznosti tudi za ponudnike medijskih storitev s sedežem v drugi državi članici, če so ti ponudniki ciljno usmerjeni v njeno ozemlje.
In that case, financial obligations should only be charged on the revenues generated through the audience in the targeted Member State.
V tem primeru bi se morale finančne obveznosti nanašati le na prihodke, ki so nastali na podlagi občinstva v ciljni državi članici.
Media service providers that are required to contribute to film funding schemes in a targeted Member State should be able to benefit in a non-discriminatory way, even in the absence of an establishment in that Member State, from the aid available under respective film funding schemes to media service providers.
Ponudniki medijskih storitev, ki morajo prispevati k shemam za financiranje filmov v ciljni državi članici, bi morali imeti možnost na nediskriminatoren način koristiti pomoč, ki je na voljo v okviru ustreznih shem za financiranje filmov, tudi kadar nimajo podružnice v tej državi članici.
Broadcasters currently invest more in European audiovisual works than providers of on-demand audiovisual media services.
Izdajatelji televizijskih programov trenutno vlagajo več v evropska avdiovizualna dela kot pa ponudniki avdiovizualnih medijskih storitev na zahtevo.
Therefore, if a targeted Member State chooses to impose a financial obligation on a broadcaster that is under the jurisdiction of another Member State, the direct contributions to the production and acquisition of rights in European works, in particular co-productions, made by that broadcaster, should be taken into account, with due consideration for the principle of proportionality.
Zato bi morala ciljna država članica, kadar se odloči, da bo naložila finančno obveznost izdajatelju televizijskih programov, ki je pod pristojnostjo druge države članice, upoštevati neposredne prispevke tega izdajatelja televizijskih programov k produkciji in pridobitvi pravic do evropskih del, zlasti koprodukcij, ob ustreznem upoštevanju načela sorazmernosti.
This is without prejudice to the Member States' competence to establish, in accordance with their cultural policy and subject to compatibility with State aid rules, the level of financial contributions payable by media service providers under their jurisdiction.
To ne posega v pristojnost držav članic, da v skladu s svojo kulturno politiko in pravili glede državne pomoči določijo raven finančnega prispevka, ki ga morajo plačati ponudniki medijskih storitev, ki so pod njihovo pristojnostjo.
A Member State, when assessing, on a case-by-case basis, whether an on-demand audiovisual media service established in another Member State is targeting audiences in its territory, should refer to indicators such as advertisement or other promotions specifically aiming at customers in its territory, the main language of the service or the existence of content or commercial communications aiming specifically at the audience in the Member State of reception.
Ko država članica od primera do primera ocenjuje, ali je ponudnik avdiovizualnih medijskih storitev na zahtevo, ki ima sedež v drugi državi članici, ciljno usmerjen v občinstvo na njenem ozemlju, bi morala upoštevati kazalnike, kot so oglaševanje ali druge promocijske dejavnosti, ki so izrecno namenjeni potrošnikom na njenem ozemlju, glavni jezik storitve ali obstoj vsebine ali komercialnih sporočil, ki so izrecno namenjena občinstvu v državi članici sprejemanja.
Where a Member State imposes financial contributions on media service providers, such contributions should strive for an adequate promotion of European works while avoiding the risk of double imposition for media service providers.
Kadar država članica ponudnikom medijskih storitev naloži finančne prispevke, bi si bilo treba s takimi prispevki prizadevati za ustrezno promocijo evropskih del, hkrati pa bi bilo treba preprečiti možnost, da se ti prispevki ponudnikom medijskih storitev naložijo dvakrat.
In this way, if the Member State where the media service provider is established imposes such a financial contribution, it should take into account any financial contributions imposed by targeted Member States.
Zato bi morala država članica, v kateri ima ponudnik medijskih storitev sedež, pri nalaganju finančnega prispevka upoštevati morebitne finančne prispevke, ki so jih naložile ciljne države članice.
In order to ensure that obligations relating to the promotion of European works do not undermine market development and in order to allow for the entry of new players in the market, providers with no significant presence on the market should not be subject to such requirements.
Za zagotovitev, da obveznosti glede promocije evropskih del ne ogrožajo razvoja trga in da se novim udeležencem omogoči vstop na trg, take zahteve ne bi smele veljati za ponudnike, ki nimajo pomembnega tržnega deleža.
This is particularly the case for providers with a low turnover or low audience.
To zlasti velja za ponudnike z nizkim prometom ali majhnim občinstvom.
A low audience can be determined, for example, on the basis of a viewing time or sales, depending on the nature of the service, while the determination of low turnover should take into account the different sizes of audiovisual markets in Member States.
Majhno občinstvo je glede na naravo storitve mogoče ugotoviti na primer na podlagi časa gledanja ali na podlagi prodaje, pri ugotavljanju nizkega prometa pa bi bilo treba upoštevati različno velikost avdiovizualnih trgov v državah članicah.
It might also be inappropriate to impose such requirements in cases where, given the nature or theme of the audiovisual media services, they would be impracticable or unjustified.
Take zahteve bi bilo lahko neprimerno naložiti tudi, kadar bi bile glede na naravo ali področje avdiovizualne medijske storitve neizpolnljive ali neupravičene.
It is important that broadcasters have more flexibility and are able to decide when to place advertising in order to maximise advertisers' demand and viewers' flow.
Pomembno je, da imajo izdajatelji televizijskih programov večjo prožnost in da se lahko odločajo, kdaj bodo predvajali oglase, da bi zagotovili čim večje povpraševanje oglaševalcev in čim večji pretok gledalcev.
It is also necessary, however, to maintain a sufficient level of consumer protection in that regard because such flexibility could expose viewers to an excessive amount of advertising during prime time.
Pri tem bi bilo treba tudi ohraniti ustrezno raven varstva potrošnikov, ker bi bili lahko gledalci zaradi take prožnosti izpostavljeni prekomernemu oglaševanju v časovnem pasu z največjo gledanostjo.
Specific limits should therefore apply within the period from 6.00 to 18.00 and from 18.00 to 24.00.
Zato bi bilo treba uporabljati posebne omejitve med 6.00 in 18.00 ter med 18.00 in 24.00.
Neutral frames separate editorial content from television advertising or teleshopping spots, as well as separate individual spots.
Za ločitev uredniških vsebin od televizijskih oglaševalskih ali prodajnih vložkov ter za ločitev posameznih vložkov med seboj so uporabljeni nevtralni okviri.
They allow the viewer to clearly distinguish when one type of audiovisual content ends and the other begins.
Ti gledalcem omogočajo, da jasno razločijo konec posamezne vrste avdiovizualne vsebine od začetka druge.
It is necessary to clarify that neutral frames are excluded from the quantitative limit set out for television advertising.
Treba je pojasniti, da so nevtralni okviri izvzeti iz količinske omejitve, določene za televizijsko oglaševanje.
This is in order to ensure that the time used in neutral frames does not impact on the time used for advertising and that revenues generated from the advertising are not negatively affected.
Namen tega je zagotoviti, da čas, porabljen za nevtralne okvire, ne vpliva na čas, porabljen za oglaševanje, in nima negativnega učinka na prihodke od oglaševanja.
Transmission time allotted to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, or to public service announcements and charity appeals broadcast free of charge, with the exception of the costs incurred for the transmission of such appeals, should not be included in the maximum amounts of transmission time that may be allotted to television advertising and teleshopping.
Oddajnega časa, odmerjenega bodisi napovedim, ki jih izdajatelj televizijskega programa predvaja v zvezi s svojimi lastnimi programi in pomožnimi proizvodi, ki izhajajo neposredno iz teh programov, bodisi javnim obvestilom in dobrodelnim pozivom, ki se oddajajo brezplačno, razen stroškov, ki nastanejo zaradi prenosa takih pozivov, ne bi smeli vključiti v največje obsege oddajnega časa, ki se smejo nameniti televizijskemu oglaševanju in televizijski prodaji.
In addition, many broadcasters are part of larger broadcasting groups and make announcements not only in connection with their own programmes and ancillary products directly derived from those programmes, but also in relation to programmes and audiovisual media services from other entities belonging to the same broadcasting group.
Poleg tega je veliko izdajateljev televizijskih programov del večjih skupin za razširjanje televizijskih programov, zato njihove napovedi niso povezane samo z njihovimi programi in pomožnimi proizvodi, ki izhajajo neposredno iz teh programov, ampak tudi s programi in avdiovizualnimi medijskimi storitvami drugih subjektov, ki pripadajo isti skupini za razširjanje televizijskih programov.
Transmission time allotted to such announcements should also not be included in the maximum amounts of transmission time that may be allotted to television advertising and teleshopping.
Oddajnega časa, odmerjenega takšnim napovedim, tudi ne bi smeli vključiti v največje obsege oddajnega časa, ki se sme nameniti televizijskemu oglaševanju in televizijski prodaji.
The video-sharing platform providers covered by Directive 2010/13/EU provide information society services within the meaning of Directive 2000/31/EC of the European Parliament and of the Council.
Ponudniki platform za izmenjavo videov, ki so zajeti v Direktivi 2010/13/EU, zagotavljajo storitve informacijske družbe v smislu Direktive 2000/31/ES Evropskega parlamenta in Sveta.
Those providers are consequently subject to the provisions on the internal market set out in that Directive, if they are established in a Member State.
Za navedene ponudnike zato veljajo določbe o notranjem trgu, ki so opredeljene v navedeni direktivi, če imajo sedež v državi članici.
It is appropriate to ensure that the same rules also apply to video-sharing platform providers which are not established in a Member State with a view to safeguarding the effectiveness of the measures to protect minors and the general public set out in Directive 2010/13/EU and ensuring as much as possible a level playing field, in so far as those providers have either a parent undertaking or a subsidiary undertaking which is established in a Member State or where those providers are part of a group and another undertaking of that group is established in a Member State.
Ustrezno je zagotoviti, da enaka pravila veljajo tudi za ponudnike platform za izmenjavo videov, ki nimajo sedeža v državi članici, da se zaščiti učinkovitost ukrepov za zaščito mladoletnikov in splošne javnosti, določenih v Direktivi 2010/13/EU, in se zagotovijo čim bolj enaki konkurenčni pogoji, če imajo ti obvladujoče podjetje ali odvisno podjetje s sedežem v državi članici ali so del skupine, v kateri ima drugo podjetje sedež v državi članici.
Therefore, the definitions set out in Directive 2010/13/EU should be principles-based and should ensure that it is not possible for an undertaking to exclude itself from the scope of that Directive by creating a group structure containing multiple layers of undertakings established inside or outside the Union.
Zato bi morale opredelitve iz Direktive 2010/13/EU temeljiti na načelih in zagotoviti, da se podjetje ne more izključiti iz področja uporabe navedene direktive, tako da ustanovi skupino podjetij na različnih ravneh s sedežem v Uniji ali zunaj nje.
The Commission should be informed of the providers under each Member State's jurisdiction pursuant to the rules on establishment set out in Directives 2000/31/EC and 2010/13/EU.
Komisijo bi bilo treba obvestiti o ponudnikih, ki so na podlagi pravil o sedežu, določenih v direktivah 2000/31/ES in 2010/13/EU, v pristojnosti vsake države članice.
There are new challenges, in particular in connection with video-sharing platforms, on which users, particularly minors, increasingly consume audiovisual content.
Obstajajo novi izzivi, predvsem v zvezi s platformami za izmenjavo videov, na katerih uporabniki, zlasti mladoletniki, vedno bolj dostopajo do avdiovizualne vsebine.
In this context, harmful content and hate speech provided on video-sharing platform services have increasingly given rise to concern.
V tem okviru sta škodljiva vsebina in sovražni govor, ki se pojavljata v okviru storitev platform za izmenjavo videov, vedno bolj zaskrbljujoča.
In order to protect minors and the general public from such content, it is necessary to set out proportionate rules on those matters.
Za zaščito mladoletnikov in splošne javnosti pred tako vsebino je treba določiti sorazmerna pravila za ta področja.
Commercial communications on video-sharing platform services are already regulated by Directive 2005/29/EC of the European Parliament and of the Council, which prohibits unfair business-to-consumer commercial practices, including misleading and aggressive practices occurring in information society services.
Komercialna sporočila v zvezi s storitvami platform za izmenjavo videov že ureja Direktiva 2005/29/ES Evropskega parlamenta in Sveta, ki prepoveduje nepoštene poslovne prakse podjetij v razmerju do potrošnikov, vključno z zavajajočimi in agresivnimi praksami, ki se pojavljajo pri storitvah informacijske družbe.
As regards commercial communications concerning tobacco and related products in video-sharing platforms, the existing prohibitions provided for in Directive 2003/33/EC of the European Parliament and of the Council, as well as the prohibitions applicable to commercial communications concerning electronic cigarettes and refill containers pursuant to Directive 2014/40/EU of the European Parliament and of the Council, ensure that consumers are sufficiently protected from tobacco and related products.
Kar zadeva komercialna sporočila v zvezi s tobačnimi in povezanimi izdelki na platformah za izmenjavo videov, obstoječe prepovedi iz Direktive 2003/33/ES Evropskega parlamenta in Sveta ter prepovedi, ki se uporabljajo za komercialna sporočila v zvezi z elektronskimi cigaretami in posodicami za ponovno polnjenje na podlagi Direktive 2014/40/EU Evropskega parlamenta in Sveta, zagotavljajo, da so potrošniki dovolj zaščiteni pred tobačnimi in povezanimi izdelki.