natgillin/translations-raw huggingface dataset:
Second, the four agreements were also all concluded at the same point in time, as they were all four signed on 22 January 2002.
V študiji je predlagan 30-odstotni koeficient verjetnosti, ki naj bi bil preudaren.
Third, the airport services agreement between Ryanair and KFBG refers directly to the marketing payments of EUR […] per year by DMG to Ryanair's duly authorised professional media consultants, i.e. LV: ‘KLU shall procure the payment by DMG to Ryanair's duly authorised professional media consultants of an amount of […] Euro per annum, in respect of the daily rotation of the Services commenting on 27 June 2002[…]’.
Vendar v tej zelo teoretični študiji niso predloženi nobeni resni kvalitativni ali kvantitativni dokazi za ta koeficient.
This statement clearly links the marketing payments to the daily services of Ryanair.
Študija ne temelji na nobenem dejstvu, povezanem z dejavnostmi družbe Ryanair, trgi zračnega prevoza ali letališkimi storitvami, ki bi utemeljil to 30-odstotno stopnjo.
Fourth, according to the first marketing agreement, ‘in case the airport services should fall below the stated minimum level in any quarter, DMG shall be entitled to inform LV forthwith in writing that it intends to suspend payment of the amounts […] and that if the service level has not been restored to such minimum level during such quarter this Agreement shall terminate forthwith[…]’ This demonstrates yet again that the marketing services agreement and the airport services agreement are inseparably linked.
Ni vzpostavljene povezave med to stopnjo in dejavniki, ki jih omenja mimogrede (ugled, uveljavljena znamka, zunanji mrežni učinki in potniki, ki se vračajo) in ki naj bi koristi sporazuma o letaliških storitvah in sporazuma o storitvah trženja razširili na obdobje po njunem prenehanju veljavnosti.
The decision to conclude a marketing contract with LV/AMS was directly linked to the decision to conclude also an airport services agreement with Ryanair.
Poleg tega ne dokazuje, da obstaja verjetnost, da se bodo po prenehanju veljavnosti sporazuma o letaliških storitvah in sporazumov o storitvah trženja dobički upravljavca letališča, ustvarjeni na podlagi teh sporazumov v zadnjem letu njihovega izvajanja, nadaljevali v prihodnje.
In conclusion, the marketing services agreements concluded by DMG and LV as well as AMS are indivisibly linked to the airport service agreement signed by Ryanair and KFBG.
Prav tako ne dokazuje, da je stopnja rasti trga zračnega prevoza v Evropi uporaben kazalnik za merjenje učinkov sporazuma o letaliških storitvah in sporazumov o storitvah trženja za zadevno letališče.
The above considerations demonstrate that without the airport services agreement, the marketing services agreements would not have been concluded.
Zato je zelo malo verjetno, da bi preudaren udeleženec v tržnem gospodarstvu pri oceni interesa za sklenitev sporazuma upošteval „končno vrednost“, izračunano po metodi, ki jo je predlagala družba Ryanair.
Indeed, the marketing services agreements state explicitly that they are based on a new airport service form the United Kingdom to Klagenfurt, and essentially envisage marketing services using the travel website www.ryanair.com aimed at promoting that service.
Iz študije z dne 31. januarja 2014 je torej razvidno, da bi bili rezultati pri pristopu na podlagi denarnega toka tako kot pri metodi na podlagi kapitalizacije zelo nenatančni in nezanesljivi.
At the same time, it appears that the conclusion of the airport services agreement was also closely linked to the marketing services agreements: under the obligations of Ryanair the airport services agreement states that ‘Ryanair, in conjunction with DMG, will produce a periodic marketing plan for the services for discussion with information of KLU […] linking the appropriate tourist websites to Ryanair's website and incorporating appropriate logos whenever feasible.’
Poleg tega je končna vrednost, izračunana z metodo, ki jo je predlagala družba Ryanair, samo pozitivna (in zato samo poveča donosnost sporazuma o letaliških storitvah in sporazumov o storitvah trženja), če je dodatni dobiček, ki se pričakuje iz teh sporazumov v zadnjem letu izvajanja sporazuma o letaliških storitvah, pozitiven.
This statement clearly links the airport services agreement with the marketing agreements of DMG and AMS as well as LV of the same date.
Če je negativen, se z upoštevanjem končne vrednosti donosnost sporazumov običajno zmanjša.
These elements of the various marketing services agreements show that the marketing services stipulated in these agreements are, in terms of both their duration and their nature, closely linked to the air transport services offered by Ryanair, as defined in the marketing services agreements and covered by the corresponding airport services agreement.
V nadaljevanju je prikazano, da sta sporazuma iz leta 2002 ustvarila negativne dodatne denarne tokove.
The marketing services agreements even indicate that they are rooted in Ryanair's commitment to operate the transport services in question.
Poleg tega so storitve trženja, kot je navedeno zgoraj, usmerjene v ruto iz sporazuma o storitvah trženja.
The marketing services agreements are therefore indissociable from the airport services agreement that they echo and that forms their purpose.
Če se ta ruta po prenehanju sporazuma o letaliških storitvah ne obnovi, je malo verjetno, da bodo imele storitve trženja po datumu prenehanja veljavnosti sporazuma še naprej pozitiven učinek na potniški promet na letališču.
For those reasons, the Commission considers it appropriate to analyse the airport services agreement and the marketing services agreements of 22 January 2002 jointly, with a view to determining whether they constitute State aid.
Upravljavec letališča zelo težko oceni, kakšna je verjetnost, da bo letalski prevoznik še naprej opravljal storitve na ruti po končanem obdobju, h kateremu se je zavezal v sporazumu o letaliških storitvah.
Austria has agreed in its comments to the extension decision with the approach taken in the extension decision to analyse together the airport services agreement and marketing services agreements signed at the same time.
Zlasti nizkocenovni letalski prevozniki so se glede na pogosto zelo hitro spreminjajoče se tržne razmere izkazali za zelo dinamične v smislu uvajanja in ukinjanja rut.
On the other hand, certain interested parties, particularly Ryanair and AMS, question this approach as they consider that the marketing services agreements should be analysed separately.
Zato se preudaren udeleženec v tržnem gospodarstvu ob sklenitvi transakcije, kot je ta, ki se proučuje v tem primeru, ne bi zanašal na to, da bo letalski prevoznik po prenehanju veljavnosti sporazuma podaljšal opravljanje storitev na zadevni ruti.
In its comments to the extension decision Ryanair objected to the joint assessment of the airport services agreements and the marketing services agreements (referring also to previous submissions on that subject) as they were signed by different entities and were not linked with each other.
Glede na navedene trditve je edina korist, ki bi jo preudaren udeleženec v tržnem gospodarstvu pričakoval na podlagi sporazuma o storitvah trženja in bi jo pri odločanju, ali naj sklene tak sporazum skupaj s sporazumom o letaliških storitvah, količinsko opredelil, ta, da bi storitve trženja v času opravljanja storitev na rutah, kot je določeno v sporazumih, pozitivno vplivale na število potnikov, ki bi uporabljali rute iz zadevnih sporazumov.
Ryanair claimed that the conclusion of a marketing agreement was not a condition for the operation of routes by Ryanair to and from an airport.
Komisija meni, da so druge morebitne koristi preveč negotove, da bi se lahko količinsko opredelile in upoštevale, ter da take koristi v obravnavanem primeru niso bile konkretno dokazane.
This approach however is not in line with a statement of Sean Coyle, a director of Ryanair, in an email of 4 August 2005 to Mr Johannes Gatterer, CEO of KFBG at the time: ‘[…]the operation is currently loss making and these losses are not sustainable into the future.
Izvedljivost primerjave letališča Celovec z drugimi evropskimi letališči
I appreciate you have 5-year agreement in relation to the marketing amount of EUR […] and naturally on cessation of the services no further quarterly payment falls due and this agreement ceases in line with main contract[…]’.
V zvezi z izvedljivostjo primerjave v primerjavi s predhodno analizo dodatne donosnosti sporazumov iz leta 2002 je naveden sklic na oceno iz uvodnih izjav od 262 do 278.
This statement clearly links the marketing services agreement to its main contract, the airport services agreement.
Študija ni upoštevala specifičnih sporazumov o storitvah trženja na letališču KLU v primerjavi s storitvami, ki se verjetno ponujajo na drugih letališčih.
Moreover, the facts on record confirm that the approach taken in the extension decision and approved by Austria, is well-founded as it has been demonstrated in recitals 324 to 333 et seq.
Vendar je bilo treba za vsako ruto iz obravnavanih sporazumov zadevni sporazum o storitvah trženja oceniti skupaj s pripadajočim sporazumom o letaliških storitvah.
Therefore, the airport service agreements and marketing services agreements should be assessed jointly.
Elementi iz študije družbe Oxery z dne 4. julija 2011 torej niso izpolnili najosnovnejšega pogoja za primerjalno analizo, tj. „zagotovitev dovolj natančne opredelitve zadevnih gospodarskih dejavnosti“, da bi se lahko opredelili primerljivi udeleženci v tržnem gospodarstvu.
Austria also submitted in its comments to the extension decision, that the second marketing services agreement between DMG and AMS of 22 January 2002 was never executed by the parties.
Poleg tega v študiji družbe Oxera z dne 4. julija 2011 ni bila določena zanesljiva referenčna točka za tržne cene letaliških storitev.
Austria claimed that this agreement never materialised, i.e. AMS never undertook the marketing services mentioned therein and DMG never paid for these services EUR […] per annum as stipulated in the agreement.
Čeprav so izbrana primerljiva letališča v študiji opisana kot „večinoma v zasebni lasti in financirana iz zasebnih virov ali kot letališča, ki kako drugače delujejo kot vlagatelji v tržnem gospodarstvu“, je letališče […] v lasti družbe Manchester Airports Group, ki je sama večinoma v državni lasti, pri čemer v študiji družbe Oxera z dne 4. julija 2011 ni navedeno, da letališče […] deluje na podlagi tržnega gospodarstva.
As proof for this statement, Austria submitted a letter of the tax consultant of DMG stating that following intensive research in the book keeping of the years 2002-2005 no trace could be found of a payment of EUR […] per annum on the basis of the second marketing services agreement.
Kar zadeva letališče […], je v študiji navedeno, da je bilo stalno v zasebni lasti, ni pa omenjeno, da je letališče […] poslovalo z izgubo, preden je bilo leta 2013 prodano, pri čemer bi ta podatek ustvaril pomisleke glede tega, ali so bile nizke letališke pristojbine, ki so bile v tem primeru navedene kot referenčna točka, vzdržne za udeleženca v tržnem gospodarstvu.
Austria could however not reply to the question why the third marketing services agreement supposedly was to replace the second marketing services agreement, as there is no documentation available from that time in the archives of KFBG and no employee available of that time that could reconstruct the events that led to the signature of the third marketing services agreement.
Sklepna ugotovitev o pravilih za uporabo preskusa udeleženca v tržnem gospodarstvu
Ryanair has not supported this argument in its submission of comments to the extension decision, as it has not mentioned an eventual replacement of the second marketing services agreement.
Iz vsega navedenega izhaja, da mora Komisija za uporabo preskusa udeleženca v tržnem gospodarstvu v zvezi z obravnavanimi sporazumi vsak sporazum o storitvah trženja analizirati skupaj s pripadajočim sporazumom o letaliških storitvah in presoditi, ali bi hipotetični udeleženec v tržnem gospodarstvu, ki ga motivirajo obeti za dobičke in upravlja letališče KLU namesto družbe KFBG, sklenil te transakcije.
The Commission notes that in the wording of the third marketing is no indication that it replaces or supersedes the second marketing agreement.
Zato mora Komisija opredeliti dodatno donosnost sporazumov, kot bi jo udeleženec v tržnem gospodarstvu ocenil ob sklenitvi teh sporazumov, in sicer z oceno naslednjih elementov za celotno obdobje izvajanja sporazumov:
As there is no documentation on the alleged replacement apart of the attestation of the absence of a payment on the grounds of the second marketing services agreement, the Commission comes to the conclusion that the evidence available does not prove Austria's view.
pričakovanega prihodnjega dodatnega prometa, ki naj bi nastal zaradi izvajanja teh sporazumov, po možnosti ob upoštevanju učinkov storitev trženja na koeficiente zasedenosti na rutah, zajetih v sporazumih,
Moreover, the Commission notes, that even when assuming that the second marketing services agreement was never executed, this would have no impact on the assessment of the costs that a reasonable MEO would have expected: there was no reason that a reasonable MEO would have expected at the moment of the signature of the three marketing services agreements that one of them would not be executed in the future.
pričakovanih prihodnjih dodatnih prihodkov zaradi izvajanja teh sporazumov, vključno s prihodki iz letaliških pristojbin in storitev zemeljske oskrbe, ustvarjenih na rutah iz teh sporazumov, ter prihodki iz neletalskih dejavnosti iz dodatnega prometa, ustvarjenega z izvajanjem teh sporazumov, ter
Therefore, even when assuming that the second agreement indeed was not executed this would not have any impact on the assessment of the incremental costs.
pričakovanih prihodnjih dodatnih stroškov, ki naj bi nastali zaradi izvajanja teh sporazumov, vključno z operativnimi stroški in morebitnimi dodatnimi naložbenimi stroški, nastalimi v zvezi s rutami iz teh sporazumov, ter stroški storitev trženja.
Regarding the benefits that an MEO could have expected to gain from marketing services agreements and the price that it would have been willing to pay for those services
S temi izračuni bodo pridobljeni prihodnji letni tokovi, ki ustrezajo razliki med dodatnimi prihodki in stroški, ki se po potrebi diskontirajo po stopnji, ki izraža stroške kapitala upravljavca letališča.
In order to be able to apply the MEO principle to the case at hand, the behaviour of KFBG/DMG as signatories of the airport services agreement with Ryanair and the marketing services agreements with AMS and LV must be compared to that of a hypothetical MEO in charge of operating KLU.
Pozitivna neto sedanja vrednost načeloma kaže, da zadevni sporazumi ne omogočajo gospodarske prednosti, negativna neto sedanja vrednost pa kaže na obstoj takšne prednosti.
When analysing the transaction in question, it is necessary to assess the benefits that this hypothetical MEO, motivated by the prospect of profits, could gain from purchasing marketing services.
Udeleženec v tržnem gospodarstvu bo pri odločanju, ali naj sklene sporazum o letaliških storitvah in/ali sporazum o storitvah trženja, za časovni okvir svoje ocene izbral trajanje zadevnih sporazumov ali trajanje, ki je določeno v posameznem sporazumu.
This analysis should not take into account the general impact of such services on tourism and the region's economic performance.
Drugače rečeno, ocenil bo dodatne stroške in prihodke med veljavnostjo sporazumov.
Only the impact of these services on the airport's profitability should be taken into account, as this would be the only concern for a hypothetical MEO.
Nič ne kaže na to, da bi bila izbira daljšega obdobja upravičena.
Thus, marketing services should stimulate passenger traffic on the air routes covered by marketing services agreements and the corresponding airport services agreements, as the marketing services are designed to promote those air routes.
Na datum podpisa sporazumov se preudaren udeleženec v tržnem gospodarstvu ne bo zanašal na to, da bodo sporazumi po prenehanju veljavnosti obnovljeni pod enakimi ali novimi pogoji.
An increase in passenger traffic may lead to an increase in revenues generated by certain airport charges for the airport operator, as well as an increase in non-aeronautical revenues, in particular from car parks, restaurants and other businesses.
Poleg tega se na splošno preudaren gospodarski subjekt zaveda, da so nizkocenovni letalski prevozniki, kot je družba Ryanair, vedno bili in so še vedno poznani po svoji odzivnosti na razvoj trga, kadar začenjajo ali prenehajo opravljati svoje storitve na rutah in kadar povečajo ali zmanjšajo število letov.
The MEO would have taken into account the impact of the air route in question on future revenues and costs by, in this case, estimating the number of passengers using these routes, which would have reflected the positive effect of marketing services.
Sporazumi so bili podaljšani samodejno pod pogojem, da družba Ryanair v celoti izpolnjuje svoje obveznosti, kot so določene v sporazumu.
Moreover, this effect would have been evaluated for the entire term of operation of the air routes in question, as set out in the airport services agreement and the marketing services agreements.
Podaljšanje je bilo torej odvisno od prihodnjega ravnanja družbe Ryanair, zato preudaren udeleženec v tržnem gospodarstvu v enakem položaju kot družba KFBG na datum podpisa ne bi mogel pričakovati, da bi bilo to samodejno podaljšanje v vsakem primeru izvedeno.
When an airport operator enters into an agreement for the promotion of certain air routes, it is standard practice to estimate the load ratio (or the load factor) for the air routes in question and to take this into account when assessing future revenues.
To stališče potrjuje dejstvo, da so se vsi štirje sporazumi med družbami KFBG, DMG, Ryanair, LV in AMS predčasno končali 29. oktobra 2005, ko je družba Ryanair zaradi gospodarskih razlogov nehala izvajati storitve zračnega prevoza potnikov med letališčema KLU in STN.
The Commission agrees with Ryanair on this issue, that is to say, that marketing services agreements do not just generate costs for the airport operator, they also bring benefits with them.
Tudi ob upoštevanju podaljšanja sporazumov za nadaljnjih pet let to ne bi spet vodilo do rezultata predhodne ocene.
In addition, it has to be determined whether other benefits could reasonably be expected and quantified for a hypothetical MEO operating KLU in the stead of KFBG/DMG, that is to say, other than the benefits from the positive effect on passenger traffic on the air routes covered by the marketing services agreement during the term of operation of these routes, as set out in the marketing services agreements or the airport services agreement.
Ocena takega podaljšanja pod enakimi pogoji kot v prvih petih letih bi prinesla enake rezultate, tj. negativne dodatne denarne tokove.
Certain interested third parties support this argument, in particular Ryanair in its study of 17 January 2014.
Za namene presoje obravnavanih sporazumov in glede na navedene ugotovitve je treba opozoriti, da je treba obstoj in znesek pomoči v teh sporazumih oceniti ob upoštevanju prevladujočih okoliščin v času sklenitve sporazumov ter, natančneje, ob upoštevanju informacij, ki so bile takrat na voljo, in razvoja, ki ga je bilo mogoče takrat predvideti.
The study of 17 January 2014 is based on the theory that marketing services acquired by an airport operator, such as KFBG/DMG, will help to improve the airport's brand image and, as a result, to sustainably increase the number of passengers using the airport and not just the numbers on the air routes covered by the marketing services agreements and the airport services agreement for the term of operation set out in those agreements.
Avstrija trdi, da družbi KFBG in DMG pred sklenitvijo posameznih sporazumov o letaliških storitvah z različnimi letalskimi prevozniki ni pripravila nobene predhodne tržne študije, poslovnega načrta ali izračuna donosnosti ter da takšne študije, načrta ali izračuna ni pripravila niti pred sklenitvijo posameznih sporazumov o storitvah trženja.
In particular, Ryanair found in its study that the marketing services will have sustainable positive effects on passenger traffic in the airport even after the marketing services agreements have expired.
Po mnenju družbe Ryanair neobstoja poslovnega načrta ob sklenitvi sporazumov, kot so sporazumi, zajeti v formalnem postopku preiskave, ni mogoče uporabiti kot dokaz, da ni bil izpolnjen preskus udeleženca v tržnem gospodarstvu.
It should first be noted that there is nothing to suggest that, when the marketing services agreements were entered into, the airport operator ever considered, still less quantified, the marketing services agreements' possible beneficial effects on air routes additional to those covered by the agreement, or the possibility of such effects continuing after the agreements had expired.
Ker ni bil predložen poslovni načrt, sporazumi med družbami Ryanair, LV in AMS ne izpolnjujejo preskusa udeleženca v tržnem gospodarstvu, zlasti ker niti Avstrija niti družba KFBG v zvezi s temi sporazumi nista predložili nobenega izračuna donosnosti, tudi nepopolnega, ki je bil izveden pred podpisom sporazumov.
Moreover, Austria did not suggest any method for estimating the possible value that a hypothetical MEO operating KLU in the stead of KFBG/DMG could have placed on such effects when assessing whether to enter into the agreements in 2002.
Komisija je zato med postopkom pozvala Avstrijo, naj ponovno pripravi kvantitativno analizo donosnosti, ki bi jo udeleženec v tržnem gospodarstvu opravil pred sklenitvijo sporazumov z družbami Ryanair, LV in AMS leta 2002, na podlagi objektivnih informacij, s katerimi sta bili družbi KFBG in DMG seznanjeni ob sklenitvi sporazumov, in na podlagi predvidenega razvoja.
In addition, the sustainable nature of these effects cannot be assessed based on the information available.
Avstrija je na zahtevo Komisije pripravila pregled dodatnih stroškov in prihodkov, ki jih je bilo mogoče pričakovati v času sklenitve ustreznih sporazumov.
It is possible that advertising Klagenfurt and the region on Ryanair's internet site may have encouraged people visiting that site to buy Ryanair tickets to Klagenfurt when the advertising was first posted or just thereafter.
Te podatke je pripravila v zvezi z vsakim sklenjenim sporazumom, kot so povzeti v preglednici 9.
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which consumers are regularly exposed over a given period.
Dodatna donosnost sporazumov z družbami Ryanair, LV in AMS iz leta 2002 na podlagi podatkov Avstrije
For example, an advertising campaign involving general TV and radio stations, popular internet sites and/or various advertising posters displayed outside or inside public places could have a sustainable effect if consumers are regularly exposed to those media.
5 let
However, promotional activities limited to just Ryanair's internet site are unlikely to have an effect that lasts much past the end of that promotion.
Obrestna mera:
Thus, even if the marketing services increased passenger traffic on the air routes covered by the marketing services agreements for the period of their implementation, it is likely that this effect was negligible after that period and that the effect on other air routes was similarly insignificant.
Spodbuda za potnike:
It also follows from the Ryanair studies of 17 and 31 January 2014 that the generation of benefits going beyond the air routes covered by marketing services agreements or lasting after the period of their implementation for these routes, as set out in the marketing services agreements and airport services agreement, was extremely uncertain and could not be quantified with a degree of reliability that would be considered sufficient by a prudent MEO.
Vmesni leti za zvezo na dan:
Thus, for example, according to the study of 17 January 2014, ‘future incremental profits beyond the scheduled expiry of the airport services agreement are inherently uncertain’.
Obračanja na leto