natgillin/translations-raw huggingface dataset:
Upon delivery of the result, the Technology Program Managers support the implementation of the tool together with the operational teams of LuxOpCo and the EU Local Affiliates.
Brez individualnega prispevka evropskih povezanih družb, ki temelji na poznavanju lokalnega trga, algoritem za izračun cen ne bi deloval učinkovito.
Through this process, the Technology used by LuxOpCo is continuously developed and adapted to the local market .
Cene izdelkov, ponujenih na spletiščih skupine Amazon, so lokalne cene in vsaka država uporablja drugačen pristop na področju določanja cen .
Amazon argues that the majority of its global technology employees (approximately [60-65] %) are based in the US and the rest in the international development centres.
To je posledica obstoja posebnih lokalnih konkurentov in edinstvenega konkurenčnega okolja ter obstoja cenikov: različni dobavitelji namreč določijo različne cene glede na ozemlje, razlikujejo pa se tudi lokalni zakoni in predpisi (na primer uporaba fiksnih cen) .
In comparison to those operations, the technical resources based in LuxOpCo are rather limited.
Glavni element algoritma za izračun cen v skupini Amazon je […].
While the Commission does not contest that the Technology is continually developed in the US or by Amazon's international development centres, it recalls that the development centres are remunerated at a cost + [0-10] % basis for conducting R & D projects contracted to them by ATI.
Glede na […] stalno spreminjanje cen na trgu mora skupina Amazon […] tesno spremljati cene […].V Evropi je za to odgovorna družba LuxOpCo ob podpori evropskih povezanih družb.
This cost +[0-10] % remuneration tends to indicate that Amazon does not associate a high added value to the encoding process.
V priročniku skupine Amazon o politikah in postopkih v EU je poleg tega podrobno določena vloga družbe LuxOpCo in evropskih povezanih družb, kar zadeva določanje cen.
The unique value of new technology would therefore rather seem to result from local know-how, identification of new business needs, and their translation into the software project, not from the coding itself.
V njem je pojasnjeno, da je odbor za določanje maloprodajnih cen v Uniji izključno pristojen za določanje smernic na področju cen za izdelke, ki jih skupina Amazon ponuja na svojih evropskih spletiščih.
The presence of technical program managers at LuxOpCo indicates that functional and technical specifications of the tools and adaptations needed in Europe were prepared in proximity to the local markets, where the local know-how is based and local needs and requirements could be identified.
Njegovih odločitev ne morejo spreminjati zaposleni, ki ne delajo za družbo LuxOpCo, ki morajo (vključno s prvimi podpredsedniki) za kakršno koli prilagajanje cen dobiti njegovo odobritev.
In addition, LuxOpCo and its EU Local Affiliates specifically developed significant technology for use in the European retail and service business.
Družba LuxOpCo zaposluje tudi evropskega referenta za določanje cen, ki mora odobriti cene, zlasti kadar odstopajo od tistih, ki jih določi algoritem.
An example of such a technology is the EFN.
Ker se z orodjem za določanje cen izvršujejo odločitve odbora v zvezi s politiko in pravili na področju določanja cen, ni presenetljivo, da mora družba LuxOpCo izvesti zelo malo poznejših popravkov cen izdelkov, ki izhajajo iz njegove uporabe.
The EFN was developed in Europe in 2007/2008 and launched in 2009 by a designated team of LuxOpCo .
Nazadnje, vzpostavljena je ekipa, odgovorna za spremljanje […] na svetovni ravni.
The EFN sought to address the problem of multiple websites with country-specific fulfilment centres located in multiple countries by having a single seller of record in Luxembourg and pooling inventory and serving customers on a pan-European basis.
Ta ekipa, ki ima sedež v Luksemburgu v družbi LuxOpCo, skrbno spremlja cene […], preučuje cene, ponujene na svetovni ravni, vključno s tistimi v ZDA.
Through the EFN, all European fulfilment centres were combined and a network was created.
Vpliv družbe LuxOpCo in njenih evropskih povezanih družb na odločitve na področju določanja cen je viden tudi v cenovnih promocijah na spletiščih v Uniji.
The EFN enables customers from each EU country to purchase items from any Amazon country website in Europe.
Tako so pri Amazon.de v prvih letih dejavnosti v Nemčiji iznašli „jamstvo nizke cene“, da bi stranke skupine Amazon spodbudili k posredovanju povratnih informacij o cenah v zameno za popust na nakup.
Through the establishment of a common pool of inventory between all European geographies where Amazon is active, selection is increased.
Poleg tega so pri Amazon.de, ker so cene knjig v Nemčiji in Franciji fiksne, vzpostavili sistem brezplačne dostave.
In addition, Amazon could reduce the risk of some inventories running out of stock and was able to ship faster .
Izkazalo se je, da je imel ta sistem, ki je deloval kot posredni popust na cene knjig, znaten vpliv na prodajo knjig v Nemčiji in Franciji.
This reduced the delivery time for customers, reduced logistic costs and costs of acquiring the goods from suppliers, prices decreased and selection increased.
V Združenem kraljestvu je bilo zaradi nekaterih vrst cenovnih promocij, ki so pogoste na trgu, kot je […], konkuriranje […] težje […].
None of Amazon's competitors in Europe had a solution similar to the EFN.
Družba Amazon.co.uk se je morala torej zanesti na lokalne zaposlene, da so te promocije našli in opredelili način, kako jim učinkovito konkurirati.
The EFN encompassed new developments on many levels.
Enostavnost uporabe
As regards technology, new functionalities were introduced, [description of EFN's functionalities] with additional enhancements, which did not previously exist in the worldwide network.
V skladu z internimi podatki skupine Amazon na podlagi anketiranja strank je nemškim strankam všeč […] ([50–60] %), […] ([50–60] %), […] ([50–60] %) in […] [50-60 %], medtem ko je francoskim strankam všeč tudi […] [50–60] %), […] ([40–50] %) in politika skupine Amazon na področju […]([40–50] %) .
Test runs for the EFN were run in the European environment using European data, such as the product category ‘Baby’.
Naloga družbe LuxOpCo je ob podpori njenih evropskih povezanih družb zagotoviti, da stranke najdejo, kar iščejo na evropskih spletiščih.
In addition, the EFN enabled optimising source costs through a better vendor selection and centralising category management.
Brez človekovega posredovanja bi stranke izgubili .
To enable a pan-European shopping it was necessary to merge the different catalogues, which required also translation work, which was previously neither considered nor organised.
Pomembno je tudi, da služba za pomoč strankam govori lokalni jezik in razume lokalne preference, kot je dejstvo, da nemške stranke pričakujejo hitro dostavo naročenih izdelkov .
Finally, the EFN enabled a pan-European inventory purchasing and the creation of a ‘European Seller Network’, where Marketplace merchants could get listed on other European websites and sell their products across Europe.
Enostavnost uporabe pomeni tudi poceni, hitro in predvidljivo dostavo.
The EFN was an important business driver.
Hitrost, enostavnost uporabe in storitev povečujejo zadovoljstvo strank in zato predstavljajo dejavnike rasti.
In 2014, [5-10] % of all sales in France and more than [15-20] % of all sales in Italy and Spain were made through the EFN.
Ker so logistični stroški skupine Amazon ter hitrost, zanesljivost in natančnost pošiljanja izdelkov v vsaki državi različni, je treba imeti logistično strokovno znanje na lokalni ravni.
Finally, the EU Local Affiliates also played a role in the development of new technology.
Za Evropo to strokovno znanje posedujejo in razvijajo družba LuxOpCo in njene evropske povezane družbe.
For example, the German affiliate developed the low price guarantee, Packstation, and a scheduling calendar to facilitate the fulfilment of large consumer goods, such as washing machines .
Delovanje centrov za obdelavo naročil se razlikuje glede na to, ali so v Evropi ali v ZDA, razlikuje pa se celo po posameznih državah v Evropi .
Moreover, before Amazon Prime went online, the Prime team, based in the US, sought input from local category teams, such as local fulfilment centre and transportation teams in the UK, because the local teams understood the complexities of implementing Prime in the UK versus the US, Germany or elsewhere.
Razlikujejo se zasnova in postopki, pa tudi standardi, ki jih je treba upoštevati .
In sum, during the relevant period, LuxOpCo undertook significant developments and enhancements in relation to the Technology, which it also managed and controlled.
Na začetku skupini Amazon ni bilo lahko najti poslovodje, ki bi poznali delovanje centrov za obdelavo naročil v Evropi.
It did not merely exploit the Technology for the operation of the EU websites, but actively contributed to its development, enhancement and management during the relevant period.
Pri načrtovanju in naložbah družba LuxOpCo tesno sodeluje z ekipami za obdelavo naročil in ekipami za maloprodajo evropskih povezanih družb, ki zagotavljajo najpomembnejše informacije, in sicer pričakovane količine in vrste izdelkov ali družin izdelkov, ki bodo vključeni v ponudbo in v centre za obdelavo naročil.
Customer data
Podatki, ki so jih zbrale evropske povezane družbe, so vplivali tudi na kapitalske naložbe v centre za obdelavo naročil ter izračun stroškov in stopenj dobička .
Collecting data from customers is a key value driver for Amazon's online retail business.
Te informacije se pridobijo samo na podlagi poznavanja lokalnega trga, kot so odnosi z lokalnimi prodajalci in večjimi trgovci.
It increases the conversion rate, it makes the purchase process faster, and it reduces friction costs, also increasing the probability of a future purchase, e.g. by offering the customer a new customised deal every time the client visits Amazon's EU websites.
Nazadnje, enostavnost uporabe za potrošnike vključuje tudi zanesljivo službo za pomoč strankam, ki govori jezik strank in razume njihovo kulturo (kot je na primer navada, da se vrne precejšen delež kupljenih izdelkov).
Company X also identified customer data as a key value driver for online retailers.
V Združenem kraljestvu [opis posebnosti britanskega trga].
As shown in Table 19, the number of customers of Amazon of the three EU domains increased from 17 million in 2005 to [70-80] million in 2014.
Zato je družba Amazon.co.uk […], da bi se prilagodila ponudbi konkurentov, kot je dostava istega dne ali v določenem časovnem terminu.
Table 19
V Nemčiji [opis posebnosti nemškega trga].
Unique customers counts by referring site and year
Družba Amazon.de, ki se je morala nekako spopasti z […], je morala vzpostaviti sistem, ki je njenim centrom za obdelavo naročil v Nemčiji omogočal […].
(in million)
Sredstva, ki jih je uporabljala družba LuxOpCo
[10-20]
V obravnavanem obdobju so zaloge, knjižene v njeni bilanci stanja, znašale do [1,5–2] milijard EUR.
Prior to the 2006 restructuring, customer data was accumulated by AIS and AIM.
Družba LuxOpCo je imela tudi vse delnice družb ASE, AMEU in evropskih povezanih družb, ki jim zagotavlja financiranje za naložbe v razvoj infrastrukture, potrebne za izvajanje maloprodajne dejavnosti, kot sta izgradnja in opremljanje centrov za obdelavo naročil ter povečanje zmogljivosti evropskega podatkovnega centra.
Upon restructuring, LuxSCS obtained the right to the data accumulated through the EU websites.
Z nakupom skupine LoveFilm Group je pridobila tudi nekatere neopredemetena sredstva, ki jih potrebuje za izvajanje dela svojih storitvenih dejavnosti, in sicer pretočnega videa.
However, while the legal ownership of the customer data for the EU websites lay with LuxSCS, LuxOpCo actively accumulated that data as a service to LuxSCS .
Struktura stroškov družbe LuxOpCo kaže, da se znatna sredstva namenjajo absorbiranju stroškov v zvezi z razvojem, izboljševanjem in upravljanjem neopredmetenih sredstev v okviru izvajanih funkcij.
LuxOpCo was solely in charge of accumulating customer data in Europe and responsible for its maintenance and ensuring compliance with applicable data protection laws .
Komisija je analizirala stroške, ki jih je imela družba LuxOpCo ali so bili navzkrižno fakturirani, da bi določila njihov potencialni pomen za razvoj neopredmetenih sredstev.
In addition, LuxOpCo used the customer data to conduct Amazon's European operations.
Kar zadeva tehnologijo, stroški vključujejo stroške zaposlenih na delovnih mestih, povezanih s tehnologijo.
Thus, it is LuxOpCo that performed active and critical functions in relation to the development, enhancement and management of the Customer Data during the relevant period.
Vključujejo tudi stroške strežnikov v Luksemburgu in na Irskem, ki omogočajo delovanje evropskih spletišč.
Trademark
Kategoriji stroškov „Stroški razvoja aplikacij“ in „Podatkovni center“ iz preglednice 8 prispevata tudi k tehnološki komponenti neopredmetenih sredstev.
As regards the Trademark, while the TP Report claims that the Amazon brand is well recognised and that strong global brand recognition is a major asset in attracting customers, Amazon employees testified that the brand name is not the focus of Amazon's business model.
Kar zadeva registrirano blagovno znamko, je družba LuxOpCo imela visoke stroške neposrednega trženja, kot je prikazano v preglednici 7, med katerimi so bili promocijski stroški v obliki brezplačne dostave, ki se izvaja na račun dobičkonosnosti družbe LuxOpCo.
Information provided by Amazon indicates that the value of Amazon's brand name is of subordinate importance to the proper execution of the three key drivers in the operation of its European retail business: selection, price, and convenience.
Take promocije spodbujajo prodajo in povečujejo zadovoljstvo strank, s čimer povečujejo tudi vrednost blagovne znamke Amazon v Evropi.
That means that the brand is only valuable if it is associated with a good selection, price and convenience , since customers would only be inclined to shop at Amazon's website so long as they experience a reliable service meeting clients' expectations in that respect .
Program „Amazon Prime“, ki ga je družba LuxOpCo dejansko izvajala za evropske trge, je kot ključno trženjsko strategijo opredelila tudi družba x.
Any disappointment quickly leads to a loss of customers, since customers can easily switch between competitors.
Primerjava med prevoznimi stroški družbe LuxOpCo in stroški, prefakturirani strankam, kaže, da je na potrošnike prenesen samo majhen delež.
This indicates that the Amazon brand and reputation is strongly reliant on the consistent delivery of a highly satisfactory service to customers.
Nazadnje, družba X meni tudi, da stroški pošiljanja naročenih izdelkov, ki jih prav tako absorbira družba LuxOpCo, krepijo blagovno znamko Amazon.
The value generation for the Amazon brand in Europe must therefore be said to take place at the level of LuxOpCo and the EU Local Affiliates.
Skupina Amazon priznava, da je del stroškov trženja evropskih delujočih družb koristil njenim neopredmetenim sredstvom za trženje na svetovni ravni.
It is not acquired from LuxSCS under the License Agreement or from A9 and ATI under the CSA, since it is LuxOpCo and the EU Local Affiliates that take all relevant strategic decisions pertaining to selection, price and convenience in Europe, as explained in Recitals 478 to 499.
Vendar trdi, da ima družba LuxSCS pravice za vse registrirane blagovne znamke, ki jih uporablja v okviru maloprodajnih dejavnosti skupine Amazon, tako da neposredno ali posredno povrne stroške, ki jih imajo evropske delujoče družbe.
In any event, Amazon's brand value is not only established by Amazon.com.
Vendar družba LuxOpCo nobenega od teh stroškov ni zaračunala neposredno družbi LuxSCS.
Amazon.co.uk, Amazon.de, Amazon.fr, etc. are all perceived as local brands and contribute to the value of the Trademark in Europe.
Niti ni mogoče šteti, da so bili stroški trženja posredno povrnjeni z znižanjem licenčnin, ki jih je družba LuxOpCo plačevala družbi LuxSCS.
Moreover, while Amazon was known as a seller of books and media when it entered the European market, that reputation did not help with the launch of other product categories or Amazon's third party business.
V obravnavanem obdobju ni bilo ugotovljenih odstopanj od metode za izračun licenčnin, kot je bila odobrena v zadevnem vnaprejšnjem davčnem stališču, v korist družbe LuxOpCo.
It required additional efforts by the local teams to communicate to customers that Amazon launched a new product category, which customers only realise over time .
Ker ni bilo nobenega ugotovljivega povračila družbe LuxSCS družbi LuxOpCo, je treba šteti, da je stroške v korist neopredmetenih sredstev za trženje na svetovni ravni, ki so nastali v Evropi – ter druge stroške razvoja pravic intelektualne lastnine iz preglednice 6 in preglednice 8 –, absorbirala družba LuxOpCo.
Amazon also claims that its marketing activities are highly reliant on technology.
Niti tega, da lahko družba LuxOpCo v skladu z uporabo zadevnega vnaprejšnjega davčnega stališča zadrži finančna sredstva, ki zadostujejo za kritje stroškov in določeno stopnjo dobička, ni mogoče šteti za kakršno koli povračilo stroškov s strani družbe LuxSCS.
According to Amazon, its main marketing activities consist of sponsored links, the Associates Programme, and email marketing.
Ta ne ustvarja nobenega prometa s povezanimi ali neodvisnimi osebami in, če ne bi bilo zadevnega davčnega stališča, ne bi mogla izvesti nobenega plačila v korist družbe LuxOpCo (ali Amazon US) iz lastnih sredstev.
However, as explained in Recital 173, the recruitment of local partner websites for Amazon's Associates Program is done by local teams.
Prihodke, ustvarjene s prodajo in storitvami, prejme družba LuxOpCo, ki je torej sposobna absorbirati stroške, nastale v okviru izvajanja svoje dejavnosti.
In Europe, it is LuxOpCo and the EU Local Affiliates that ensure Amazon's online marketing based on their local know-how, such as which partner websites are relevant for their retail businesses in the local markets.
Skratka, za noben strošek, ki ga je imela družba LuxOpCo v okviru svojih funkcij, povezanih z razvojem, izboljševanjem, upravljanjem in uporabo neopredmetenih sredstev, ni mogoče šteti, da je nastal v imenu družbe LuxSCS.
LuxOpCo employs an EU Head of Marketing in Traffic for this purpose.
V takem primeru bi bili ti stroški prefakturirani družbi LuxSCS in vključeni med stroške na podlagi dogovora o delitvi stroškov kot prispevek skupine LuxSCS k tem stroškom.
The EU Local Affiliates have their own deals and associates' fees which differ in terms of makeup of the associates' pool and fee structure from the US pool.
Iz strukture stroškov je nasprotno razvidno, da je družba LuxSCS v resnici delovala kot ponudnik storitev družbi LuxOpCo, pri čemer je imela za njen račun v lasti neopredmetena sredstva.
Functions performed by LuxOpCo in the operation of Amazon's European retail and service business
Tako je bila družba LuxOpCo subjekt, ki je dejansko izvajal dejavnosti v zvezi z neopredmetenimi sredstvi v lastnem imenu in na lastno tveganje, medtem ko so bili pristopnine družbe LuxSCS in plačila na podlagi dogovora o delitvi stroškov v korist subjektov skupine Amazon, ustanovljenih v ZDA, kriti z licenčninami, ki jih je plačevala družba LuxOpCo in so bili glavni vir prihodkov družbe LuxSCS.
According to the TP Report, LuxOpCo was to act as the headquarters and principal operator of Amazon's European retail and service business.
Družba LuxOpCo je torej dejansko nosila zadevne stroške v zvezi z gospodarsko uporabo neopredmetenih sredstev ter njihovim razvojem, izboljševanjem in upravljanjem, prav tako pa je prevzemala s tem povezana tveganja.
This means that LuxOpCo was responsible for strategic decisions in relation to the Amazon's business operations in Europe, as well as managing the key physical components of that business.
Tveganja, ki jih je prevzela družba LuxOpCo
The minutes of LuxOpCo's management meetings include resolutions related to the headquarter function and strategic decision-taking by LuxOpCo, such as the acquisition of certain companies (inter alia, [acquisition X, Q, Y, R, Z]), including their IP; the setting up of joint ventures with third parties; the partial sale of LuxOpCo's business or assets to other companies, e.g. to [acquisition Q] or [another Amazon company]; and the provision of guarantees to related parties.
Skupina Amazon trdi, da „se je družba LuxOpCo v sektorju, ki ga poganja tehnologija, ki omogoča visoko avtomatizirane procese, pri upravljanju ali prevzemanju poslovnih tveganj močno naslanjala na tehnologijo“, ne da bi to trditev utemeljila s konkretnimi primeri.
In Europe, all strategic functions for Amazon's online retail and service business during the relevant period were entrusted to LuxOpCo, including the retail business itself, the third-party business, logistics, customer service, human resources and finance.
V resnici je družba LuxOpCo tako pogodbeno kot v praksi prevzela tveganja v zvezi z razvojem, izboljševanjem, upravljanjem in uporabo neopredmetenih sredstev.
LuxOpCo was the principal operator of that business, meaning that LuxOpCo took the strategic decisions and was responsible for the management of the entire European operations.
Družba LuxOpCo je obvladovala in upravljala tudi vsa zadevna poslovna in podjetniška tveganja v zvezi z maloprodajnimi in storitvenimi dejavnostmi skupine Amazon v Evropi, med njimi kreditno tveganje, tveganje, povezano z izterjavami, tveganje pri upravljanju zalog, tržno tveganje, tveganje izgube ali tveganja v zvezi z ohranjanjem kadrov, ki so sposobni učinkovito in pravočasno prodajati izdelke in zagotavljati storitve.
LuxOpCo also took all the strategic decisions concerning the merchandise and pricing (affecting the sales), recorded the sales and acted as the counterparty to the costumers.
S trditvijo skupine Amazon se nikakor ni mogoče strinjati iz naslednjih razlogov.
LuxOpCo also absorbed the relevant costs (see Table 6), and assumed the risks of sales and inventories .
Prvič, tveganja, ki jih je „prevzela“ družba LuxOpCo, niso izhajala iz uporabe tehnologije.
The most senior employees of the Amazon group responsible for strategic decision-taking and coordination of the European retail and service business were employed by LuxOpCo.
Izhajala so iz določitve družbe LuxOpCo kot evropskega sedeža in podjetja, odgovornega za maloprodajne in storitvene dejavnosti skupine Amazon v Evropi.
LuxOpCo employed over [500-600] FTEs who ensured the pan-European and strategic management of the European retail business, coordinating the efforts of the EU Local Affiliates, as well as the adaptation and further development of the Intangibles for the European market.
Družba LuxOpCo je prevzemala še druga tveganja v zvezi z neopredmetenimi sredstvi, ki so izhajala iz njenih pogodbenih dogovorov z družbo LuxSCS (prek licenčne pogodbe) in njenega dejanskega ravnanja v okviru teh dogovorov.
LuxOpCo was supported in those operations by the EU Local Affiliates, which acted as service providers.
Kar zadeva neopredmetena sredstva, je družba LuxOpCo dejansko zagotovila upravljanje in obvladovanje tveganj, ki jih je na podlagi dogovora o delitvi stroškov na koncu pogodbeno prevzela družba LuxSCS (glej preglednico 13) .
The EU Local Affiliates provided certain support services to LuxOpCo, e.g. in relation to marketing, fulfilment, and customer service, but did not assume responsibility for the sales or for the inventories, as those risks were assumed by LuxOpCo .
Drugič, tehnologija je prav gotovo lahko bila koristno orodje za zmanjšanje in optimizacijo nekaterih tveganj, da se je dosegla raven, nujno potrebna za izvajanje dejavnosti v Evropi.
To substantiate its claim that LuxOpCo only performs routine management functions, Amazon argued that ‘technology lies at the core of its business model.
S tehnologijo za upravljanje zalog bi lahko družba LuxOpCo na primer vzdrževala zaloge na ravneh, ki zadostujejo za odzivanje na povpraševanje, hkrati pa bi čim bolj zmanjšala tveganje, da nekateri izdelki ne bi bili na voljo ali jih ne bi bilo mogoče prodati.