natgillin/translations-raw huggingface dataset:
Unlike in the Charleroi case, in the present case there is no control relationship, in the sense of ownership, between the SMAN and VTAN.
To ugotovitev nedvomno potrjujejo tudi upravljavci v naslednjem odlomku svojih pripomb: „zbornica je v obravnavanem primeru analizirane sklepe sprejela kot upravljavec letališča Nîmes, določajo pa pogoje glede poslovnih razmerij med letalskimi prevozniki“.
However, as shown in paragraph 275 et seq., there are sufficiently close economic links between these two entities, likely to substantially influence VTAN’s conduct towards Ryanair/AMS, for the measures in question to be regarded as the result of the conduct of both these two entities.
Za uporabo načela udeleženca v tržnem gospodarstvu je torej treba primerjati ravnanje zbornice in družbe VTAN z ravnanjem hipotetičnega udeleženca v tržnem gospodarstvu, ki ga motivirajo obeti za dobiček in ki upravlja letališče Nîmes namesto njih.
For the purposes of applying the MEO test, the Commission must determine whether the airport services agreements and marketing services agreements should be assessed together.
Koristi, ki bi jih udeleženec v tržnem gospodarstvu lahko pričakoval na podlagi pogodb o tržnih storitvah, in cena, ki bi jo bil za te storitve pripravljen plačati
In the opening decision, the Commission considered as a preliminary point that each marketing services agreement should be assessed jointly with the airport services agreement signed at the same time, for the purposes of applying the MEO test.
Na podlagi vsega navedenega je jasno, da je treba za uporabo načela udeleženca v tržnem gospodarstvu za obravnavane pogodbe o tržnih storitvah te pogodbe analizirati skupaj s pripadajočimi pogodbami o letaliških storitvah, saj tvorijo eno samo transakcijo, in da je treba ravnanje upravljavcev oceniti glede na ravnanje hipotetičnega udeleženca v tržnem gospodarstvu, ki letališče Nîmes upravlja namesto njih.
This approach particularly involves each of the following sets of agreements being treated as a single measure:
Pri analizi posamezne tako ugotovljene transakcije je treba določiti koristi, ki bi jih lahko ta hipotetični udeleženec v tržnem gospodarstvu, ki ga motivirajo obeti za dobiček, pričakoval od tržnih storitev.
CCI operating period (2000-2006):
Pri tej analizi se ne sme upoštevati splošni vpliv takih storitev na turizem in gospodarsko dejavnost regije kot tak.
airport services agreement signed on 10 October 2005 with Ryanair and marketing services agreement signed on the same date with AMS,
Upoštevajo se lahko samo učinki teh storitev na donosnost letališča, saj bi hipotetični udeleženec v tržnem gospodarstvu, ki se uporablja v tej analizi, upošteval samo te učinke.
VTAN operating period (2007-2012):
Tržne storitve lahko povečajo pogostost letov na rutah, zajetih v pogodbah o tržnih storitvah in pripadajočih pogodbah o letaliških storitvah, saj so namenjene promociji teh rut.
airport services agreement signed on 2 January 2007 with Ryanair and marketing services agreement signed on the same date with AMS,
Čeprav ta učinek koristi predvsem letalskemu prevozniku, koristi tudi upravljavcu letališča.
amendment of 1 August 2007 to the marketing services agreement of 2 January 2007 and implicit airport services agreement applying the terms of the airport services agreement of 2 January 2007 to the Nîmes-Charleroi route, the operation of which during the 2007-2008 winter season constituted, according to France, the counterpart to the payment for the additional marketing services stipulated by this amendment,
Zaradi povečanja števila potnikov se namreč lahko povečajo prihodki upravljavca letališča od nekaterih letaliških pristojbin in njegovi prihodki iz neletalskih dejavnosti parkirišč, restavracij in drugih podjetij itd.
airport services agreement signed on 1 November 2007 with Ryanair and marketing services agreement signed on the same date with AMS,
Zato ni nobenega dvoma, da bi lahko hipotetični udeleženec v tržnem gospodarstvu, ki upravlja letališče Nîmes, upošteval te pozitivne učinke pri odločanju glede sklenitve pogodbe o tržnih storitvah in pripadajoče pogodbe o letaliških storitvah.
airport services agreement signed on 27 August 2008 with Ryanair and marketing services agreement signed on the same date with AMS,
Udeleženec v tržnem gospodarstvu bi upošteval vpliv zadevnih rut na njegove prihodnje prihodke in stroške, in sicer bi v zvezi s tem predvidel število potnikov na letih na teh rutah, ki bi izražalo pozitiven učinek tržnih storitev.
amendment of 25 August 2009 to the airport services agreement of 27 August 2008 and amendment of 25 August 2009 to the marketing services agreement of 27 August 2008,
Ta učinek bi ocenil za celotno obdobje opravljanja letov na zadevnih rutah, kot je določeno v pogodbi o letaliških storitvah in pogodbi o tržnih storitvah.
amendment of 30 November 2010 to the marketing services agreement of 27 August 2008 and implicit airport services agreement applying the terms of the airport services agreement of 27 January 2008 to the Nîmes-Liverpool route, the operation of which constituted, according to France, the counterpart to the payment for the additional marketing services stipulated by this amendment.(312) France has stated that it agrees with the approach taken in the opening decision to analyse together the airport services agreements and marketing services agreements signed at the same time.
Komisija je med postopkom sprejela ta pristop, saj je Franciji predlagala, naj upošteva učinke pogodb o tržnih storitvah na pričakovani promet, ko jo je pozvala, naj na novo pripravi ocene prihodkov in stroškov, ki bi jih udeleženec v tržnem gospodarstvu ustvaril pred sklenitvijo pogodb o tržnih storitvah in pogodb o letaliških storitvah.
On the other hand, certain interested third parties, particularly the Operators and Ryanair, question this approach as they consider that the marketing services agreements should be analysed separately.
Ko upravljavec letališča sklene pogodbo za promocijo nekaterih rut, je namreč običajno, da za zadevne rute napove razmeroma visok koeficient zasedenosti (ali faktor zasedenosti) in ga upošteva pri oceni prihodnjih prihodkov.
However, the facts on record confirm that the approach taken in the opening decision, and approved by France, is well-founded.
V zvezi s tem je Komisija seznanjena z mnenjem družbe Ryanair, da pogodbe o tržnih storitvah za upravljavca letališča ne ustvarjajo samo stroškov, ampak tudi morebitne koristi.
Firstly, each marketing services agreement was signed on the same date as an airport services agreement, except in the case of certain amendments to existing marketing services agreements.
Ugotoviti je treba, ali bi lahko hipotetični udeleženec v tržnem gospodarstvu razumno pričakoval in količinsko opredelil koristi, razen tistih, ki izhajajo iz pozitivnega učinka na pogostost letov na rutah, zajetih v pogodbi o tržnih storitvah, v obdobju opravljanja letov na teh rutah, kot je določeno v pogodbi o tržnih storitvah ali pogodbi o letaliških storitvah.
However, the amendments in question amended marketing services agreements that were themselves signed at the same time as airport services agreements.
Družba Ryanair je v navedeni študiji zlasti menila, da bi lahko imele te tržne storitve trajen pozitiven učinek na pogostost letov na letališču tudi po izteku pogodbe o tržnih storitvah.
Furthermore, certain amendments to marketing services agreements were concluded in return for Ryanair’s operation of certain routes or frequencies.
V zvezi s tem je najprej treba opozoriti, da iz nobene informacije v dokumentaciji ni razvidno, da so upravljavci pred sklenitvijo pogodb o tržnih storitvah, zajetih v formalnem postopku preiskave, upoštevali in a fortiori količinsko opredelili morebitne pozitivne učinke pogodb o tržnih storitvah zunaj okvira samih rut, zajetih v teh pogodbah, ali, v časovnem smislu, zunaj obdobja izteka pogodb.
This was the case, for example, with the amendment of 30 November 2010, which provided for additional marketing payments that, according to France, were the counterpart to Ryanair’s operation of a route to Liverpool.
Poleg tega Francija in upravljavci niso predlagali nobene metode za oceno morebitne vrednosti, ki bi jo hipotetični udeleženec v tržnem gospodarstvu, ki upravlja letališče Nîmes, pripisal tem učinkom pri odločanju glede sklenitve pogodb o tržnih storitvah in pogodb o letaliških storitvah.
In the light of the general reasoning developed in this section, an implicit airport services agreement applying, to the routes or frequencies in question, the airport charges and ground handling charges resulting from the existing airport services agreement corresponding to the marketing services agreement amended by the amendment in question can be associated with this amendment.
Kot je bilo predhodno navedeno, so bile tržne storitve, kupljene od družbe AMS, usmerjene zlasti na ljudi, za katere je bilo verjetno, da bodo leteli na rutah, zajetih v pogodbi o tržnih storitvah, to je edinih rednih rutah, ki so bile na voljo v smeri Nîmesa.
Moreover, the two types of agreement were signed by the same parties.
Poleg tega se trajnost teh učinkov prav tako zdi zelo vprašljiva.
AMS is a wholly-owned subsidiary of Ryanair and its managers are senior Ryanair executives.
Mogoče je, da je oglaševanje Nîmesa in njegove regije na spletnem mestu družbe Ryanair obiskovalce tega spletnega mesta spodbudilo k nakupu vozovnic za lete družbe Ryanair v Nîmes, ko so lahko videli ta oglas ali kmalu po tem.
AMS acts in Ryanair’s interests and under its control, and AMS’s profits go to Ryanair in the form of dividends or increased company value.
Vendar ni verjetno, da je bil učinek tega oglasa na obiskovalce dolgotrajen in je vplival na nakup letalskih kart več kot nekaj tednov po njegovi objavi na spletnem mestu družbe Ryanair.
Moreover, as will be detailed further on, the various marketing services agreements were connected with the operation of certain air routes by Ryanair from Nîmes airport.
Oglaševanje bo bolj verjetno imelo dolgotrajen učinek, če promocijske dejavnosti obsegajo en oglaševalski medij ali več, ki so mu potrošniki v posameznem obdobju redno izpostavljeni.
The marketing services agreements in fact indicate that they are rooted in Ryanair’s commitment to operate these routes, and they were also signed at the same time as airport services agreements with Ryanair for these same routes.
Oglaševalska kampanja na splošno razširjenih televizijskih ali radijskih postajah, različnih spletnih mestih in/ali različnih oglaševalskih panojih na prostem ali v javnih prostorih ima na primer lahko tak dolgotrajni učinek, če so potrošniki večkrat pasivno izpostavljeni tem medijem.
Consequently, the fact that the marketing services agreements were signed by the airport’s operators with AMS and not Ryanair cannot prevent a marketing services agreement and an airport services agreement that were signed at the same time from being regarded as forming a single transaction, particularly for the purpose of analysing these agreements in the light of the MEO test, and in the context of this analysis, Ryanair and AMS from being regarded as forming a single economic entity.
Nasprotno promocijska dejavnost, omejena le na nekatere strani spletnega mesta družbe Ryanair, verjetno nima učinka, ki bi trajal dolgo po koncu promocije.
Lastly, a number of other facts, set out in recitals 313 to 314, reveal additional very close links between, on the one hand, each marketing services agreement and, on the other hand, the corresponding airport services agreement.
Zelo verjetno je namreč, da večina ljudi spletnega mesta družbe Ryanair ne obiskuje dovolj pogosto, da bi se jim že samo s tem vtisnila v spomin promocija regije na navedenem mestu.
Firstly, France has itself highlighted the link between the marketing payments and the routes operated by Ryanair: ‘The marketing aid formed an integral part of the route development plan put in place by the CCI and relevant authorities.
To ugotovitev pomembno podpirata dva dejavnika.
For these authorities, this was a support tool aimed at attracting new passengers through new services.
Prvi je, da je bila promocija regije Nîmes na domači strani na spletnem mestu družbe Ryanair na podlagi različnih pogodb o tržnih storitvah omejena zgolj na objavo povezave na spletno mesto po izbiri upravljavcev v omejenih in v nekaterih primerih zelo kratkih obdobjih:
Moreover, the airline made commitments in terms of both the number of aircraft made available and the number of passengers carried.
7 dni na leto pet let v skladu s pogodbo iz leta 2005, pri čemer se je to obdobje podaljšalo za 26 in 3 dni na leto glede na uvedbo tretje in četrte rute, določene z navedeno pogodbo,
The achievement of these load factor targets ensured a direct return on these sums for the local economy’.
27 dni na angleški strani ter 60 dni na belgijski in nizozemski strani v skladu s pogodbo z dne 2. januarja 2007,
It is clear from this statement that the marketing payments were an integral part of the commercial relationship between the CCI and Ryanair for the operation and development of routes.
33 dni na angleški strani ter 60 dni na belgijski in nizozemski strani v skladu s pogodbo z dne 1. novembra 2007 in
It is also clear that their purpose was not to generally promote travel to Nîmes and its region, but to specifically promote the use of Ryanair’s transport services, which was the only airline offering scheduled flights from Nîmes airport from 2003 onwards.
32 dni na angleški strani ter 60 dni na belgijski in nizozemski strani v skladu s pogodbo z dne 27. avgusta 2008.
This logic is also valid for VTAN, which clearly pursued the same policy as the CCI, spurred on by the SMAN.
Narava teh promocijskih dejavnosti (gola objava povezave omejene promocijske vrednosti) in njihova kratkotrajnost bi lahko zelo omejili učinek teh dejavnosti po koncu promocije, zlasti ker so bile te dejavnosti omejene le na spletno mesto družbe Ryanair in niso bile podprte z drugimi mediji.
Moreover, the Commission notes that the provisional operating accounts, based on which the flat-rate contribution granted to VTAN from 1 January 2007 was calculated, take into account the payments made to Ryanair and AMS, with fixed amounts of around EUR 1,6 million per year on average throughout the term of the CDSP, in the reference scenario.
Z drugimi besedami, zelo malo verjetno je, da bi se lahko ljudem, izpostavljenim navedenim promocijskim dejavnostim, zadevni oglas trajno vtisnil v spomin zadevni oglas ter jim vzbudil trajno zanimanje za Nîmes in njegovo regijo.
The Commission therefore understands that the marketing payments made to Ryanair/AMS were regarded by VTAN and the SMAN as an integral part of the commercial framework between the airport and Ryanair.
Drugič, druge tržne dejavnosti iz pogodb, sklenjenih z družbo AMS, so bile povezane le s spletno stranjo za namembni kraj Nîmes ter stranjo „Discover Europe“ („Odkrij Evropo“), na kateri je bila predvidena samo namestitev „gumba“ in je vključevala tudi oglaševanje po elektronski pošti.
An examination of each marketing services agreement signed by AMS also reveals the extremely close link between each of these agreements and the airport services agreement signed in parallel by Ryanair.
Ta zadnja vrsta promocijske dejavnosti je praviloma usmerjena na uporabnike, katerih število je po definiciji omejeno, poleg tega ji naslovniki niso pogosto izpostavljeni.
Accordingly, the marketing services agreement signed between the CCI and AMS on 10 October 2005 was concluded for a term of five years, just like the airport services agreement signed on the same date.
Poleg tega posameznik stran za namembni kraj Nîmes na spletnem mestu družbe Ryanair verjetno obiskuje še redkeje kot domačo stran tega spletnega mesta, saj je namenjena predstavitvi točno določenega namembnega kraja družbe Ryanair in ne vseh navedenih dejavnosti.
Moreover, it stipulates, in relation to its object, that it ‘is based on Ryanair’s commitment’ to operate certain routes, which are identical to those referred to in the airport services agreement.
Malo je torej verjetno, da bo se bodo ljudem, ki imajo do dostop do zadevne strani, trajno vtisnile v spomin zanimivosti Nîmesa in njegove regije.
This wording unequivocally shows that the marketing services agreement would very likely not have existed if Ryanair had not operated the routes covered by the airport services agreement.
Poleg tega je zelo verjetno najpogostejši razlog za odprtje strani o Nîmesu na spletnem mestu Ryanair morebitno zanimanje za ta namembni kraj ali za polete družbe Ryanair v ta namembni kraj.
The preamble to the marketing services agreement also states as follows:‘… [Airport Marketing Services] is the only company that has the potential and technical ability to target large numbers of potential Ryanair passengers in order to promote the tourist and business attractions in the region’.
Malo je torej verjetno, da bo oglas na tej spletni strani zbudil ponovno zanimanje za navedeni namembni kraj pri ljudeh, ki ga ne bi poznali ali ki jih sploh ne bi zanimal.
This wording tends to confirm that the primary objective of the marketing services agreement is not to promote Nîmes and its region in general, but, much more specifically, to maximise sales of Ryanair tickets to Nîmes by promoting this region.
Na spletni strani „Discover Europe“ („Odkrij Evropo“) so s povezavami prek „gumbov“ promovirani zelo številni namembni kraji.
Furthermore, according to the marketing services agreement, the services to be provided by AMS consist in inserting messages and links on the Nîmes destination page of the Ryanair website, and inserting a link to the website designated by the CCI on the English homepage of the same website.
Čeprav morebitnim potnikom nedvomno omogoča, da kratkoročno izbirajo med več namembnimi kraji potovanj, je malo verjetno, da bo med vsemi predstavljenimi namembnimi kraji zbudila trajno zanimanje za prav določen namembni kraj.
However, the Nîmes destination page of the Ryanair website is mainly targeted at people who have already decided to use or are likely to consider using Ryanair’s services to Nîmes.
Tudi če bi torej tržne storitve v obdobju njihovega izvajanja spodbudile potniški promet na rutah, zajetih v pogodbah o tržnih storitvah, je zelo verjetno, da tega učinka po tem obdobju ni bilo ali pa je bil zanemarljiv.
As for the website homepage, this is certainly targeted at a much wider audience, but only its English version is covered by the marketing services agreement.
Poleg tega je bilo v študijah družbe Ryanair z dne 17. in 31. januarja 2014 ugotovljeno, da je verjetnost, da se bodo te koristi razširile na rute, ki niso zajete v teh pogodbah, ali da bodo trajale po prenehanju obratovanja teh rut, kot je določeno v pogodbah o tržnih in o letaliških storitvah, izredno majhna in je ni mogoče dovolj zanesljivo količinsko opredeliti, da bi to zadoščalo preudarnemu udeležencu v tržnem gospodarstvu.
If they were designed to promote Nîmes and its region to all tourists and business travellers likely to be interested in the region, the CCI would in all likelihood have asked for the link to a website of its choosing to be placed on all, or at least several versions of, the Ryanair website homepage, and not just the English version.
Poleg tega sta v tej študiji predlagani dve metodi za predhodno oceno pozitivnih učinkov pogodb o tržnih storitvah, in sicer pristop, ki temelji na denarnem toku, in pristop kapitalizacije.
Lastly, the marketing services agreement of 10 October 2005 stipulates about itself as follows: ‘As it is rooted in Ryanair presence in Nimes airport, this agreement will be terminated if Ryanair ceases to be present in Nimes airport for any reason or if the airport services agreement between Ryanair and [CCI] dated 10 October 2005 is terminated’.
Pristop na podlagi denarnega toka obsega vrednotenje koristi pogodb o tržnih in o letaliških storitvah z ocenjevanjem prihodnjih prihodkov, ki bi jih upravljavec letališča lahko ustvaril s tržnimi storitvami in s pogodbo o letaliških storitvah, brez ustreznih stroškov.
This provision clearly links the applicability of the two agreements and therefore highlights the link between them.
Pri pristopu kapitalizacije se izboljšanje celostne podobe letališča prek tržnih storitev obravnava kot neopredmeteno sredstvo, pridobljeno po ceni, določeni v pogodbi o tržnih storitvah.
Similar elements can be found in the marketing services agreements signed by VTAN and AMS on 2 January 2007, 1 November 2007 and 27 August 2008.
V študiji je navedeno zlasti: „Pri pristopu na podlagi kapitalizacije bi bilo treba upoštevati le delež stroškov trženja, ki ga je mogoče pripisati neopredmetenim sredstvom letališča.
Each of these agreements was in fact concluded for an identical term to that of the airport services agreement signed on the same date.
Vendar morda ne bo mogoče zlahka opredeliti deleža izdatkov za trženje, ki naj bi ustvaril prihodnje prihodke za letališče (to je naložbo v osnovna neopredmetena sredstva letališča), v nasprotju s tistim, ki ustvarja tekoče prihodke za letališče“.
Moreover, each of these agreements explicitly stipulates that it is rooted in Ryanair’s commitment to operate certain routes, accompanied by certain frequencies, which are identical to those indicated in the corresponding airport services agreement.
V njej je poudarjeno tudi, da „je treba za izvajanje pristopa na podlagi kapitalizacije oceniti povprečno obdobje, v katerem lahko letališče zadrži stranke zaradi tržne kampanje družbe AMS.
The preamble of each of these agreements also states as follows: ‘… [Airport Marketing Services] is the only company that has the potential and technical ability to target large numbers of potential Ryanair passengers in order to promote the tourist and business attractions in the region’.
Zaradi pomanjkanja ustreznih podatkov bi bilo v praksi zelo težko oceniti povprečno trajanje obdobja po tržni kampanji družbe AMS, v katerem se zadržijo stranke“.
Furthermore, according to these marketing services agreements, the services to be provided by AMS consist in inserting messages and links on the Nîmes destination page of the Ryanair website, inserting a link to the website designated by the CCI on the English, Belgian and Dutch homepages of the same website (quite clearly reflecting the points of origin of the Ryanair air routes to Nîmes airport) and, in certain cases, inserting a ‘button’ on the ‘Discover Europe’ page of the website.
V študiji z dne 31. januarja 2014 je predlagana praktična uporaba pristopa, ki temelji na denarnem toku.
The ‘Discover Europe’ page is easily accessible from all versions of the Ryanair homepage.
V okviru tega pristopa so koristi na podlagi pogodb o tržnih in o letaliških storitvah, ki trajajo celo po izteku pogodbe o tržnih storitvah, izražene kot „končna vrednost“, izračunana na datum izteka pogodbe.
Although it promotes the attractions of various destinations by means of ‘buttons’, it specifically promotes Ryanair flights to those destinations.
Ta končna vrednost se izračuna na podlagi pričakovanih dodatnih dobičkov, ki naj bi nastali zaradi pogodb o letaliških storitvah in storitvah trženja v zadnjem letu izvajanja pogodbe o letaliških storitvah.
The marketing services are therefore, once again, primarily targeted at those people who are most likely to use Ryanair’s services to Nîmes.
Ti dobički se prenesejo v naslednje obdobje, ki traja enako dolgo kot pogodba o letaliških storitvah, ter se prilagodijo glede na stopnjo rasti trga zračnih prevozov v Evropi.
On reading the amendment of 30 November 2010 and the email exchanges between Ryanair and VTAN that gave rise to this amendment, and in the light of the explanations provided by France, it appears that Ryanair made the operation of three weekly services instead of two on the Nîmes-Liverpool route during the 2011 summer season conditional upon the additional marketing payment of EUR [35000-65000] stipulated in the amendment.
Prilagodijo se tudi s koeficientom verjetnosti, ki je oblikovan tako, da izraža zmogljivost pogodbe o letaliških storitvah in pogodbe o tržnih storitvah, da po svojem izteku prispevata k dobičkom letališča.