natgillin/translations-raw huggingface dataset:
The quality label and one of the two versions of the bio label (see recital 64) contained a reference to the origin of the product, but this message may be considered secondary to the main message concerning the (organic) quality of the product.
so bila zasebna podjetja, pooblaščena za javno financiranje oglaševalskih dejavnosti, izbrana na podlagi tržnih meril (točka 30 smernic o državni pomoči za oglaševanje iz leta 2001);
The reference to the origin of the product had a subordinate position both in the graphic message (background) and in the text of the logo.
so bile kampanje omejene na predstavljanje objektivnih lastnosti zadevnih proizvodov in načeloma niso vsebovale subjektivnih trditev o kakovosti proizvodov (točke od 35 do 39 smernic o državni pomoči za oglaševanje iz leta 2001);
Regarding the design of the labels the Commission notices that the central space of the labels was occupied by the field in which the text ‘AMA Gütesiegel’ or ‘BIO’ dominated and the origin of the product was indicated in considerably smaller letters.
se je zadevno oglaševanje nanašalo na promocijo visokokakovostnih proizvodov (točki 31 in 32 smernic o državni pomoči za oglaševanje iz leta 2001).
The side fields were presented in national colours (e.g. red and white for Austria) without any additional symbols identifying the production country.
Ti standardi ali specifikacije so bili očitno višji ali bolj specifični kot tisti, ki so bili določeni v ustrezni zakonodaji Skupnosti ali nacionalni zakonodaji.
The central field not only occupied the visually dominant space in the labels but constituted ca.
POMOČ ZA OGLAŠEVANJE V OBDOBJU 2007–2008
65 % of the total width of the label (see recital 64).
Pri ocenjevanju državne pomoči za oglaševanje kmetijskih proizvodov, dodeljene po 1. januarju 2007, Komisija uporablja oddelek VI.D smernic za obdobje 2007–2013.
The Austrian authorities have further specified that in all advertising relating to both labels the product quality was the main message and the origin of the product, where mentioned, was only a secondary message (see recital 79).
Oglaševanje kakovosti
According to the Austrian authorities, the bio label was only granted to organic products satisfying the criteria laid down in Regulation (EEC) No 2092/91 (see recital 69).
V skladu s točko 153 smernic za obdobje 2007–2013 se lahko državna pomoč za oglaševalske kampanje v Skupnosti razglasi za združljivo s Pogodbo, če so izpolnjeni naslednji pogoji:
The Austrian authorities have given assurances that the provisions of Directive 2000/13/EC were complied with in the subsidised advertising (see recital 68).
oglaševalska kampanja se nameni za kakovostne proizvode, ki so opredeljeni kot proizvodi, ki izpolnjujejo merila, določena v skladu s členom 32 Uredbe (ES) št. 1698/2005 [88], za priznana poimenovanja EU (zaščitene označbe porekla (ZOP), zaščitene geografske označbe (ZGO) ali ostale označbe porekla, ki so zaščitena po zakonodaji Skupnosti) ali za nacionalne ali regionalne znake kakovosti;oglaševalska kampanja ni namenjena proizvodom enega ali več določenih podjetij;
The advertising did not relate to the products of one or more particular firm or firms.
oglaševalska kampanja je v skladu z določbami člena 2 Direktive 2000/13/ES in, kjer je ustrezno, s posebnimi pravili označevanja, ki so bila določena za različne proizvode, kot so vino, mlečni izdelki, jajca in perutnina smernic za obdobje 2007–2013 (glej točko 152(j)).
The Austrian authorities have specified that in advertising at a point of sale no named firms or products were advertised and that the owner of the point of sale did not benefit from the aid (see recital 78).
Na podlagi informacij avstrijskih organov z dne 30. aprila 2014 so bili izpolnjeni pogoji iz točke 153 smernic za obdobje 2007–2013.
The Austrian authorities have specified that all advertising activities funded by AMA Marketing were carried out by private firms selected by means of a public tender (see recital 52).
V točki 155 smernic za obdobje 2007–2013 je določeno, da se v primeru nacionalnih ali regionalnih znakov kakovosti poreklo proizvodov lahko omeni (le) kot stransko sporočilo.
These special requirements either concerned product quality or were limited to ensuring the indicated geographical origin of the product.
Avstrijski organi so v dopisu z dne 30. aprila 2014 potrdili, da so bili znaki, ki so se uporabljali leta 2007, enaki znakom, ki so bili odobreni z odločbo Komisije iz leta 2004 (glej uvodno izjavo 233).
In any case the special requirements could be fulfilled irrespective of the geographical origin of the product (see recital 161).
Komisija se sklicuje na to oceno in meni, da so izpolnjeni pogoji iz točke 155 smernic za obdobje 2007–2013.
In the opening decision the Commission pointed out that it did not have information regarding the question whether equivalent controls carried out in other Member States were recognised.
V točki 156 smernic za obdobje 2007–2013 je navedeno, da stopnja neposredne pomoči ne sme preseči 50 %.
In their submission of 14 September 2012, the Austrian authorities confirmed that such controls were recognised and provided supporting evidence for this.
Če podjetja iz sektorja prispevajo vsaj 50 % stroškov, lahko stopnja pomoči naraste na 100 % upravičenih stroškov, ne glede na obliko prispevka.
Although the Austrian authorities confirmed that as from 2002 the quality and the bio label were open to all products regardless of their origin, in the opening decision the Commission expressed doubts since the reference to national products in the main legal basis for the measures, the AMA Act, was abolished only in 2007 (see recital 161).
Kot je prikazano zgoraj (uvodna izjava 200), je ta pogoj izpolnjen.
In their submissions, the Austrian authorities provided the new internal rules according to which the labels were open to all products as well as data showing that a number of non-Austrian products had indeed obtained the labels after 2001.
V točki 158 smernic za obdobje 2007–2013 je določeno, da se oglaševalske dejavnosti z letnim proračunom, ki presega 5 milijonov EUR, priglasijo posebej.
They also confirmed again that since 2002 the rules were applied to all products irrespective of their origin.
Na podlagi informacij, ki so jih poslali avstrijski organi (uvodna izjava 45), se lahko ugotovi, da je ta pogoj izpolnjen, saj letni proračun, dodeljen za znak kakovosti za leti 2007 in 2008, ni presegel 5 milijonov EUR.
In the opening decision, the Commission noted that it was not clear whether the new AMA internal rules had been put into effect already as from 26 September 2002 or whether there was a transitional period after 26 September 2002 during which aid continued to be granted according to the old rules.
Zaradi navedenih razlogov oglaševalski ukrepi, izvedeni v obdobju 2007–2008, izpolnjujejo smernice za obdobje 2007–2013, in so torej združljivi z notranjim trgom.
In their submission of 14 September 2012, the Austrian authorities declared that there was no such transitional period.
Komisija v zvezi s tem ugotavlja, da so oglaševalski ukrepi za znak bio prenehali veljati konec leta 2006 in zato niso vključeni v oceno v okviru smernic za obdobje 2007–2013 (glej uvodno izjavo 15).
In recital 175 of the opening decision, the Commission stated that it did not have enough information to assess whether the State aid rules are applicable to the co-financed bio-label promotion measures mentioned in recital 80 above.
Splošno oglaševanje
To that end the Austrian authorities were invited to provide more information on the State aid clearance of the measures as well as about the duration of the programming period.
Določbe o splošnem oglaševanju v tretjih državah niso pomembne za obdobje 2007–2008, saj so ukrepi pomoči, ki so se nanašali na navedene dejavnosti, prenehali veljati leta 2004, ko je bila sprejeta shema pomoči N 239/2004, kot je opisano v uvodni izjavi 39.
In their reply of 14 September 2012 the Austrian authorities also stated the following: In the period 2002-2008 (20 September 2002-15 September 2005) a co-financed information and promotion programme for organic products was run.
PROMOCIJA V ŠIRŠEM SMISLU IN UKREPI ZA TEHNIČNO PODPORO V OBDOBJU 1995–1999
This programme had been approved by Commission Decision C (2002) 3116 of 22 August 2002 [85].
Promocijske dejavnosti v širšem smislu, kot so razširjanje znanstvenih informacij splošni javnosti, organizacija sejmov ali razstav, sodelovanje na takšnih sejmih in razstavah in podobne pobude na področju odnosov z javnostmi, vključno z raziskavami javnega mnenja in raziskavami trga so bile izključene s področja uporabe okvira o državni pomoči za oglaševanje iz leta 1987 na podlagi točke 1.1 tega okvira.
Furthermore, Commission Decision C (2007) 3299 of 10 July 2007 approved another 3-year programme for the bio label (1 October 2007-30 September 2010) [86].
V skladu z ustaljeno prakso Komisije se je glede odhodkov za te dejavnosti štelo, da je do 100-odstotna pomoč združljiva s skupim trgom v skladu s členom 92(3)(c) Pogodbe (zdaj člen 107(3)(c) PDEU) [89].
ADVERTISING CAMPAIGNS OUTSIDE AUSTRIA AND GENERIC ADVERTISING IN AUSTRIA, 2002-2004 [87]
V te kategorije spadajo ukrepi trženja organa AMA, opisani v poglavju 4.3.
Advertising campaigns could be authorised if they were organised directly or indirectly by one Member State on the market of another Member State or on the home market of the supporting Member State and advertise the product in a purely generic manner making no reference whatsoever to its national origin (point 19(a)-(b) of the 2001 Advertising Guidelines).
Cilj zadevnih ukrepov je razširjanje splošnega znanja z organizacijo projektov splošnega informiranja.
According to the 2001 Advertising Guidelines the Commission took a favourable view of advertising campaigns that were undertaken in order to introduce consumers to the agricultural and other products of a particular Member State or region.
Njihov namen je bil predstaviti potrošnikom dejanske informacije, ne pa jih spodbujati k nakupu posebnega izdelka.
The primary focus of such campaigns could be the origin of the product provided the campaign was undertaken outside the Member State or region in which the agricultural and other products were produced.
Ukrepi so bili zato skladni s tedanjo prakso Komisije, ki je menila, da je bil cilj, ki so ga poskušali doseči, zakonit.
The campaigns had to be limited to presenting the objective characteristics of the products concerned and should in principle not include subjective claims about the quality of the products (points 35-39 of the 2001 Advertising Guidelines).
Intenzivnost pomoči v višini 100 % je bila prav tako združljiva s tedaj največjo intenzivnostjo pomoči, da bi bila sorazmerna v skladu s tem ciljem ter omejenim negativnim vplivom na konkurenco in trgovino.
On the basis of the information available at the time of the opening decision for the period 2002-2004 regarding generic advertising and advertising outside Austria (see sections 2.7.1.2 and 2.7.1.3 of the opening decision) it was not possible to assess the compatibility of the measures with the conditions set out in points 19(b), 29, 30 and 39 of the 2001 Advertising Guidelines.
Pomoč za promocijo v širšem smislu v obdobju 1995–1999 je bila skladna s tedaj ustaljeno prakso Komisije in Komisija meni, da so bili ti ukrepi zato združljivi s skupnim trgom v skladu s členom 92(3)(c) ES (zdaj člen 107(3)(c) PDEU).
Therefore, in the opening decision, the Austrian authorities were invited to provide the necessary information in respect of the above provisions.
TEHNIČNA POMOČ, STORITVE SVETOVANJA IN NADZORNI UKREPI, KI SE NANAŠAJO NA KAKOVOSTNE PROIZVODE V OBDOBJU 1995–1999
Advertising campaigns outside the Member State and generic advertising within the Member State had to comply with the positive criteria of the 2001 Advertising Guidelines (see recitals 227 and 228).
Komisija je glede pomoči za tehnično pomoč in storitve svetovanja v povezavi z oblikovanjem sistemov zagotavljanja kakovosti menila, da take storitve pomenijo obliko „majhne pomoči“, s katero se je poskušal doseči cilj skupnega interesa, ter da je bila sorazmerna (zlasti ob upoštevanju, da ni bistveno vplivala na pogoje konkurence) in zato združljiva s skupnim trgom.
In addition, point 47 of the 2001 Advertising Guidelines provided that for advertising of products meeting particular quality requirements such products should meet standards or specifications which were clearly higher or more specific than those which were laid down in the relevant Community or national legislation.
Ukrepi, opisani v poglavju 4.3, se lahko obravnavajo kot taka majhna pomoč, ki se je v skladu s tedaj ustaljeno prakso Komisije štela za združljivo s skupnim trgom.
Point 60 of the 2001 Advertising Guidelines provided that in the case of aid for advertising, the rate of direct aid should, as a general rule, not exceed 50 % and undertakings from the sector had to contribute at least 50 % of the cost, where the direct aid came from a general purpose government budget.
Komisija je glede ukrepov za nadzor, s katerimi se zagotavlja skladnost s standardi kakovosti ali sledljivosti, ki jih upravlja industrija, na podlagi pristopa, ki ga je sporočila državam članicam v dopisu o živinoreji [90], dosledno dovoljevala pomoč v višini do 100 % stroškov za obvezne kontrole.
The sector contribution could also come from parafiscal levies or compulsory contributions.
Tudi to je temeljilo na zamisli, da se s tako pomočjo poskuša doseči cilj skupnega interesa in da je sorazmerna, pri čemer se upošteva zlasti omejen negativen vpliv na konkurenco in trgovino take posredne podpore.
Regarding generic advertising and advertising outside Austria, on the basis of the information available to the Commission at the time of the opening decision for the period 2002-2004 it was not possible to assess the compatibility of the measures with the above rules.
Avstrijski organi so bili v zvezi s temi ukrepi pozvani, naj pojasnijo, ali so bile kontrole organa AMA obvezne ali ne, in da v tem primeru navedejo, ali se je upoštevala meja intenzivnosti pomoči.
Therefore, the Austrian authorities were invited to provide the necessary information in respect of the condition stipulated in point 32 of the 2001 Advertising Guidelines (recital 174 of the opening decision).
V svojem dopisu z dne 30. aprila 2014 so odgovorili, da so bile zadevne kontrole v skladu z izvedbenimi pravnimi akti organa AMA obvezne in da se je upoštevala meja intenzivnosti pomoči.
In the reply of 14 September 2012 Austria referred to its submission of 13 December 2002.
Pogoji za združljivost pomoči so zato izpolnjeni.
This submission, however, only contains concrete examples and the national legal basis for the measures.
DRŽAVNA POMOČ ZA KAKOVOSTNE PROIZVODE V OBDOBJU 2000–2006
Therefore, in its request for information of 19 February 2014 the Commission asked the Austrian authorities to complete the relevant notification forms and to submit them to the Commission.
Dejavnosti, povezane z razvojem sistemov kakovosti in nadzora kakovosti, so bile upravičene do pomoči v zvezi z znakom bio in znakom kakovosti.
In their reply of 30 April 2014, the Austrian authorities submitted the requested notification forms.
To pomeni pomoč za proizvodnjo in trženje kakovostnih proizvodov, ki se bo ocenila v skladu s točko 13 smernic za obdobje 2000–2006.
However, the information filled in the forms only referred to general descriptions of the conditions of the scheme and was not sufficient for the proper assessment of the measures.
Pravila, ki se uporabljajo
In its reply of 25 February 2015, Austria confirmed that:
Podpora se lahko v skladu s točko 13.2 smernic za obdobje 2000–2006 med drugim dodeli za stroške svetovanja, tehnične študije, študije izvedljivosti in načrtov, tržne raziskave ter uvajanje sistemov zagotavljanja kakovosti.
the advertising campaigns advertised the products in a purely generic manner making no reference whatsoever to their national origin (point 19(a)-(b) of the 2001 Advertising guidelines);
V primeru MSP stroški ne bi smeli preseči 100000 EUR na upravičenca v triletnem obdobju ali 50 % upravičenih stroškov, kar koli je višje.
the aid was not granted for advertising relating directly to the products of one or more particular firm or firms (point 29 of the 2001 Advertising Guidelines);
Za velika podjetja se je uporabljala samo prva meja.
the private firms entrusted with the public financing of advertising activities were chosen on market principles (point 30 of the 2001 Advertising Guidelines);
Kot je navedeno v točki 13.3 smernic za obdobje 2000–2006, je Komisija menila, da se pomoč ne bi smela dodeliti za redni nadzor kakovosti, ki ga izvaja proizvajalec.
the campaigns were limited to present the objective characteristics of the products concerned and did not include subjective claims about the quality of the products (points 35-39 of the 2001 Advertising Guidelines);
Dodeli se lahko le za kontrole, ki jih izvajajo tretje strani ali ki se izvajajo v imenu tretjih strani, kot so regulativni organi ali organizacije, pristojni za nadzor znakov.
the advertising in question concerned the promotion of high-quality products (points 31 and 32 of the 2001 Advertising Guidelines).
V točki 13.4 smernic za obdobje 2000–2006 je navedeno, da je dovoljena pomoč za nadzor postopkov ekološke pridelave, ki se izvajajo v okviru Uredbe (EGS) št. 2092/91, in sicer v višini do 100 % nastalih stroškov.
These standards or specifications were clearly higher or more specific than those which are laid down in the relevant Community or national legislation.
V točki 13.5 smernic za obdobje 2000–2006 je navedeno, da lahko pomoč na začetni stopnji znaša do 100 % stroškov za kontrole, ki jih izvajajo organi, pristojni za nadzor uporabe oznak in znakov kakovosti v okviru priznanih sistemov zagotavljanja kakovosti.
For the reasons stated above the aid for advertising campaigns outside Austria and generic advertising in Austria carried out in the period 2002 to 2004 complied with the 2001 Advertising Guidelines and thus the 2000-2006 Guidelines.
Take pomoči je bilo treba postopoma zmanjševati, tako da so se do sedmega leta po uvedbi ukinile.
Therefore, the Commission considers this aid to be compatible with the common market.
Pomoč za stroške priprave in razširjanja dokumentov o zagotavljanju kakovosti ter razvoj informacijskih sistemov v družbi AMA Marketing je bila namenjena financiranju upravnih stroškov družbe AMA Marketing (ki je javni organ in ne gospodarski subjekt), zato ne pomeni državne pomoči za proizvodnjo, distribucijo ali trženje proizvodov iz Priloge I Pogodbe.
ADVERTISING AID IN THE PERIOD 2007-2008
Kot je opisano v uvodni izjavi 98, je bila pomoč za nadzor kakovosti na voljo za zunanje kontrole, ki jih izvajajo za ta namen izbrani organi, če se uporablja znak bio ali znak kakovosti.
When assessing State aid for advertising of agricultural products granted after 1 January 2007 the Commission applies Section VI.D of the 2007-2013 Guidelines.
Nadzor nad uporabo znaka bio in znaka kakovosti je bil 100-odstotno subvencioniran, stroške rednega nadzora pa so krili imetniki dovoljenj in torej niso bili subvencionirani.
Quality advertising
Avstrijski organi so v dopisu, predloženem 14. septembra 2012, potrdili, da pomoč za nadzor kakovosti ni nikoli presegla praga 100000 EUR na upravičenca v triletnem obdobju.
At the stage of the opening decision, the Commission did not have sufficient information to assess whether these measures were in line with the 2007-2013 Guidelines.
S tem so bili izpolnjeni pogoji iz točke 13.2 smernic za obdobje 2000–2006.
In this respect the Commission expressed certain doubts regarding the fulfilment of the conditions which differed from the requirements of the 2000-2006 Guidelines.
Avstrijski organi v dopisih, predloženih 14. septembra 2012 in 30. aprila 2014, niso poslali dovolj informacij za oceno pogojev iz točk 13.3, 13.4 in 13.5 smernic za obdobje 2000–2006.
In particular, the Commission drew the attention of the Austrian authorities to the modifications set out in point 153(c), second half of sentence, point 155, second sentence, and point 158 of the 2007-2013 Guidelines.
Zato je Komisija v zahtevi po informacijah z dne 17. decembra 2014 ponovno zahtevala dodatne informacije o tem ukrepu.
Therefore, the Austrian authorities were invited to provide the necessary information to show that the quality advertising measures complied with the above mentioned conditions of the Guidelines.
Avstrija je v odgovoru s februarja 2015 potrdila, da:
Under point 153 of the 2007-2013 Guidelines, State aid for advertising campaigns within the Community could be declared compatible with the Treaty if the following conditions were fulfilled:
pomoč ni bila dodeljena za redni nadzor kakovosti, ki ga izvaja proizvajalec (točka 13.3 smernic za obdobje 2000–2006);
the advertising campaign was earmarked for quality products, defined as products fulfilling the criteria to be established pursuant to Article 32 of Council Regulation (EC) No 1698/2005 [88], for Community-recognised denominations (protected designations of origin (PDOs), protected geographical indications (PGIs) or other designations of origin which are protected under Community legislation) or for national or regional quality labels,the advertising campaign was not earmarked for products of a particular company or companies,
pomoč je bila dodeljena le za kontrole, ki jih izvajajo tretje strani ali ki se izvajajo v imenu tretjih strani, kot so regulativni organi ali organizacije, pristojne za nadzor znakov (točka 13.3 smernic za obdobje 2000–2006);
the advertising campaign complied with Article 2 of Directive 2000/13/EC, as well as with the specific labelling rules laid down for various products, such as wine, dairy products, eggs and poultry (see point 152(j) of the 2007-2013 Guidelines).
pomoč je bila dodeljena za nadzor postopkov ekološke pridelave, ki se izvajajo v okviru Uredbe (EGS) št. 2092/91, in sicer v višini do 100 % nastalih stroškov (točka 13.4 smernic za obdobje 2000–2006).
According to the information provided by the Austrian authorities on 30 April 2014, the conditions of point 153 of the 2007-2013 Guidelines were complied with.
Vendar ker so bile te pomoči dodeljene tudi po 1. januarju 2007 (in sicer v letih 2007 in 2008), se za to obdobje uporabljajo smernice za obdobje 2007–2013.
Point 155 of the 2007-2013 Guidelines provided that, in the case of national or regional quality labels, the origin of the products could (only) be mentioned as a subsidiary message.
Glede zadnjega pravnega instrumenta so se pogoji v primerjavi s smernicami za obdobje 2000–2006 spremenili v dveh vidikih: izboljšal se je seznam vrst pomoči [91] in tovrstna pomoč je bila na voljo le primarnim proizvajalcem [92].
In assessing whether or not the origin was a subsidiary message, the Commission had to take into account the overall importance of the text and/or symbol, including pictures and general presentation, referring to origin and the importance of the text and/or symbol referring to the unique selling point of the advertisement, i.e. the part of the advertising message which did not focus on origin.
Zato so navedeni ukrepi, do katerih so upravičeni primarni proizvajalci, ki so se nadaljevali po letu 2007, skladni s smernicami za obdobje 2007–2013 in so združljivi z notranjim trgom.
In their submission of 30 April 2014, the Austrian authorities confirmed that the labels used in 2007 were identical with those approved in the 2004 Commission decision (see also recital 233).
Avstrija je v odgovoru iz februarja 2015 navedla, da v skladu s smernicami organa AMA (znak kakovosti ali znak bio) niti standard ISO 9001:1994 niti kateri koli drug certifikat ni bil nikoli obvezen.
The Commission refers to this assessment and considers therefore that the conditions of point 155 of the 2007-2013 Guidelines are fulfilled.
Avstrijski organi nadalje trdijo, da se sistem zagotavljanja kakovosti ISO 9002 ni niti zahteval niti se ni uporabljal.
Point 156 of the 2007-2013 Guidelines stated that the rate of direct aid intensity could not exceed 50 %.
DRŽAVNA POMOČ ZA KAKOVOSTNE PROIZVODE V OBDOBJU OD 1.