natgillin/translations-raw huggingface dataset:
Consequently, applying the second approach envisaged in recitals 316 to 321 would lead to the conclusion that the marketing services agreements confer an economic advantage on the undertakings having provided these services and on the airlines having directly benefited from the marketing services.
Ob upoštevanju navedenega Komisija meni, da je treba v obravnavanem primeru uporabiti pristop, ki ga nove smernice na splošno priporočajo za uporabo preskusa udeleženca v tržnem gospodarstvu v zvezi z odnosi med letališči in letalskimi prevozniki, in sicer predhodno analizo dodatne donosnosti.
As a result, based on this approach, the marketing services agreements signed with AMS would constitute aid to AMS as the provider of the marketing services and aid to Ryanair as the direct and main beneficiary of these services.
Ta pristop je utemeljen z dejstvom, da ima lahko upravljavec letališča objektiven interes za sklenitev transakcije z letalskim prevoznikom, če lahko razumno pričakuje, da bo ta transakcija povečala njegove dobičke (ali zmanjšala njegove izgube) v primerjavi z nasprotnim položajem, v katerem se transakcija ne sklene, ne glede na kakršno koli primerjavo s pogoji, ki jih letalskim prevoznikom ponujajo drugi upravljavci letališč, ali celo s pogoji, ki jih isti upravljavec letališča ponuja drugim letalskim prevoznikom.
Furthermore, when a public entity makes purchases in the exercise of its general interest missions, it is normally expected to minimise its expenditure by organising an invitation to tender, or at the very least by consulting several providers and comparing their offers.
Glede te zadnje trditve velja, kot je Komisija poudarila v novih smernicah: „da je razlikovanje cen standardna poslovna praksa, če je to v skladu z vsem ustreznim konkurenčnim pravom in sektorsko zakonodajo.
This is particularly the case with highly individual goods or services for which there are no clear market price benchmarks, which is plainly the case with marketing services.
Kljub temu morajo biti take različne politike določanja cen komercialno upravičene, da bodo v skladu s preskusom [udeleženca v tržnem gospodarstvu]“ (opombe izpuščene).
However, in the present case, the marketing agreements were not the result of an invitation to tender.
V zvezi s tem je treba opozoriti, da pripombe nekaterih tretjih strani, ki zbornico v bistvu kritizirajo, ker svojega splošnega sistema določanja cen ni uporabila enako za vse letalske prevoznike, niso pomembne za uporabo preskusa udeleženca v tržnem gospodarstvu.
A call for proposals launched by the CCIPB did not find an airline prepared to operate from Pau airport under the envisaged conditions.
Pripomba družbe Air France, ki je povzeta v uvodni izjavi 169 in v kateri družba trdi, da bi morala zbornica družbi Ryanair v nekaterih okoliščinah zaračunati „pristojbino za razsvetljavo“, je na primer neutemeljena.
This finding confirms that the second approach is unsuitable.
Upravljavec letališča letalskemu prevozniku ne daje nujno gospodarske prednosti, če se s tem prevoznikom dogovori za pogoje, ki so izven okvira njegovega splošnega sistema določanja cen, ali celo za sistem določanja cen, ki se razlikuje od tega splošnega sistema.
This unsuitability also appears to be confirmed by the comments submitted by the CCIPB on the extension decision.
Skupna ocena ravnanja upravljavca letališča in zbornice kot celote
It is in fact notable that, in comparing its own conduct to that of various private undertakings in order to prove that the MEO test is satisfied, the CCIPB mainly compares itself to airport operators.
Komisija je v predhodni ugotovitvi v sklepu o začetku postopka menila, da je treba ravnanje zbornice kot celote oceniti skupaj z ravnanjem upravljavca letališča in, kjer je to primerno, z ravnanjem države ali drugih javnih organov, ki nadzorujejo upravljavca letališča ali sodelujejo pri njegovem financiranju.
It therefore refers to a number of large private British airports, an Italian airport and six French airports.
Francija se je strinjala s skupno oceno ravnanja službe, ki upravlja letališče, ravnanja zbornice kot celote in ravnanja drugih javnih organov.
This approach tends to confirm the conclusion that the CCIPB signed the marketing services agreements primarily as an airport operator and not as a public authority acting in the context of its local economic development mission.
Pri uporabi preskusa udeleženca v tržnem gospodarstvu je treba upoštevati ravnanje zbornice kot celote in ne le ravnanje njene službe, ki upravlja letališče.
Furthermore, France has indicated that the tourism promotion of Béarn is the responsibility of the Béarn-Basque Country departmental tourism committee and that the CCIs generally conduct specific actions to promote tourism through their participation in various regional and departmental structures in this area, particularly through the regional and departmental tourism committees.
Služba zbornice, ki upravlja letališče, dejansko nima lastne pravne osebnosti, ločene od zbornice.
However, the marketing services agreements, which, according to the CCIPB, are mainly intended to promote the tourist and business attractions of Pau and its region, were signed directly by the CCIPB, without the intervention of local structures responsible for tourism promotion.
Čeprav je pogodbe o letaliških storitvah sklenilo letališče, ki je prejelo letališke pristojbine, ki so jih plačali družba Ryanair in drugi letalski prevozniki, so se stroški pogodb o storitvah trženja večinoma krili iz splošnega proračuna zbornice in niso bili nujno izraženi v računovodskih izkazih letališča.
This is an additional factor that tends to confirm that the CCIPB signed the marketing services agreements primarily as an airport operator.
Tudi Francija v zvezi s tem navaja, da je zbornica neposredno pokrila te stroške.
In order to apply the MEO test, the first approach referred to in recital 315 should therefore be used, which involves comparing the conduct of the CCIPB to a hypothetical MEO, motivated by the prospect of profits and operating Pau airport in place of the CCIPB.
Zato Komisija meni, da je treba za uporabo preskusa zasebnega udeleženca v tržnem gospodarstvu ravnanje upravljavca letališča in zbornice kot celote oceniti skupaj v smislu njunih odnosov z letalskimi prevozniki in njihovimi hčerinskimi družbami.
This conclusion, determined for the agreements signed with Ryanair and AMS, is equally valid, for the same reasons, for the agreement signed with Transavia, particularly as, in the latter case, the airport services and marketing services were covered by one and the same agreement.
Sklepne ugotovitve o pogojih za uporabo preskusa udeleženca v tržnem gospodarstvu
Benefits that an MEO could have expected from the marketing services agreements and price that it would have been willing to pay for those services
Iz vsega navedenega izhaja, da mora Komisija za uporabo preskusa udeleženca v tržnem gospodarstvu v zvezi z obravnavanimi pogodbami vsako pogodbo o storitvah trženja analizirati skupaj s pripadajočo pogodbo o letaliških storitvah in presoditi, ali bi hipotetični udeleženec v tržnem gospodarstvu, ki ga motivirajo obeti za dobičke in upravlja letališče Pau namesto zbornice, sklenil te transakcije.
It is clear from all the above that, in order to apply the MEO test to the marketing services agreements in question, these agreements must be analysed together with the corresponding airport services agreements, as they form a single transaction with the latter, and that the CCIPB’s conduct must be assessed in relation to the conduct of a hypothetical MEO operating Pau airport in its place.
Zato mora Komisija opredeliti dodatno donosnost pogodb, kot bi jo udeleženec v tržnem gospodarstvu ocenil ob sklenitvi teh pogodb, in sicer z oceno naslednjih elementov za celotno obdobje izvajanja pogodb:
When analysing each of the transactions in question, the benefits that this hypothetical MEO, motivated by the prospect of profits, could expect from the marketing services should be determined.
pričakovanega prihodnjega dodatnega prometa, ki naj bi nastal zaradi izvajanja teh pogodb, po možnosti ob upoštevanju učinkov storitev trženja na faktorje zasedenosti na rutah, zajetih v pogodbah,
This analysis should not take into account the general impact of such services on the region’s tourism and economic activity.
pričakovanih prihodnjih dodatnih prihodkov, ki naj bi nastali zaradi izvajanja teh pogodb, vključno s prihodki od letaliških pristojbin in storitev zemeljske oskrbe, ki naj bi jih ustvarile rute, zajete v teh pogodbah, ter neletalskimi prihodki iz dodatnega prometa, ustvarjenega zaradi izvajanja teh pogodb, ter
Only the effects of these services on the airport’s profitability may be considered, as it is these alone that would be taken into account by the hypothetical MEO used in this analysis.
pričakovanih prihodnjih dodatnih stroškov, ki naj bi nastali zaradi izvajanja teh pogodb, vključno z operativnimi stroški in morebitnimi dodatnimi naložbenimi stroški, nastalimi v zvezi z rutami, zajetimi v teh pogodbah, ter stroški storitev trženja.
Marketing services may boost passenger traffic on the routes covered by the marketing services agreements and corresponding airport services agreements, as they are designed to promote these routes.
S temi izračuni bodo pridobljeni prihodnji letni tokovi, ki ustrezajo razliki med dodatnimi prihodki in stroški, ki se po potrebi diskontirajo po stopnji, ki izraža stroške kapitala upravljavca letališča.
Although this effect primarily benefits the airline, it does also benefit the airport operator.
Pozitivna neto sedanja vrednost načeloma kaže, da obravnavane pogodbe ne dajejo gospodarske prednosti, medtem ko negativna neto sedanja vrednost kaže na prisotnost take prednosti.
An increase in passenger traffic may lead, for the airport operator, to an increase in revenue from certain airport charges and from the provision of groundhandling services, as well as an increase in non-aeronautical revenue from car parks, restaurants and other businesses.
V zvezi s to oceno je treba opozoriti, da so trditve zbornice in družbe Ryanair, da je cena storitev trženja, ki jih je kupila zbornica, enaka ali nižja od cene, ki se lahko šteje za „tržno ceno“ za take storitve, neutemeljene.
There can therefore be no doubt that an MEO operating Pau airport in place of the CCIPB would have taken this positive effect into account when considering entering into a marketing services agreement and the corresponding airport services agreement.
Hipotetični udeleženec v tržnem gospodarstvu, ki ga motivirajo obeti za dobičke, ne bi bil pripravljen kupiti takih storitev, tudi po ceni, ki je enaka ali nižja od „tržne cene“, če bi napovedi kljub pozitivnim učinkom takih storitev na potniški promet na zadevnih rutah kazale, da bodo dodatni stroški, ustvarjeni zaradi pogodb, presegali dodatne prihodke po sedanji vrednosti.
This effect would have been assessed for the entire operating period of the routes in question, as set out in the airport services agreement and marketing services agreement.
Zaradi istih razlogov bi bilo dejstvo, da so lahko cene letaliških storitev, določene v pogodbi o letaliških storitvah, enake ali višje od cen, ki jih zaračunavajo vsaj nekoliko primerljivi upravljavci letališč za primerljive storitve, nepomembno v tej analizi, če se za te cene ne bi pričakovalo, da bodo ustvarile dovolj dodatnih prihodkov za pokritje dodatnih stroškov po sedanji vrednosti.
The Commission accepted this point during the procedure as, when it invited France to reconstruct the revenue and cost forecasts that an MEO would have made before entering into marketing services agreements and airport services agreements, it proposed that France take into account the effects of the marketing services agreements on expected traffic.
Uporaba preskusa udeleženca v tržnem gospodarstvu
When an airport operator enters into an agreement for the promotion of certain routes, a fairly high load factor may be predicted for the routes in question, which may be taken into account when assessing future revenues.
Za namene ocene obravnavanih pogodb in glede na navedene ugotovitve je treba opozoriti, da je treba obstoj in znesek pomoči v teh pogodbah oceniti ob upoštevanju prevladujočih okoliščin v času sklenitve pogodb ter, natančneje, ob upoštevanju informacij, ki so bile takrat na voljo, in razvoja, ki ga je bilo mogoče takrat predvideti.
In this respect, the Commission notes Ryanair’s opinion that marketing services agreements do not generate only a cost for the airport operator, but also a potential benefit.
Francija je v svojem dopisu z dne 30. maja 2011 navedla, da v času sklenitve pogodb iz leta 2005 z družbama Ryanair in AMS ni bilo nobene tržne raziskave ali poslovnega načrta, v katerem bi bile ocenjene in ekonomsko podprte obveznosti do družbe Ryanair, ki jih je sprejelo letališče.
It should be determined whether a hypothetical MEO operating Pau airport in place of the CCIPB could reasonably expect and quantify benefits other than those resulting from the positive effect on passenger traffic of the routes covered by the marketing services agreement for the operating period of those routes, as set out in the marketing services agreement or airport services agreement.
Glede na informacije, ki jih je predložila Francija, se zdi tudi, da zbornica ni pripravila nobene tržne raziskave, poslovnega načrta ali izračuna donosnosti, preden je sklenila druge pogodbe, zajete v formalnem postopku preiskave, razen pred sklenitvijo pogodbe z družbo Transavia leta 2006, za katero je bil decembra 2005 pripravljen poslovni načrt (v nadaljnjem besedilu: poslovni načrt za družbo Transavia).
Certain interested third parties support this argument, in particular Ryanair in its study of 17 January 2014.
Po mnenju družbe Ryanair odsotnosti poslovnega načrta v času sklenitve pogodb, kot so pogodbe, zajete v formalnem postopku preiskave, ni mogoče uporabiti kot dokaz, da pogoji preskusa udeleženca v tržnem gospodarstvu niso izpolnjeni.
This study of 17 January 2014 is based on the theory that marketing services purchased by an airport operator, such as the CCIPB, may help to improve the airport’s brand image and, as a result, sustainably increase the number of passengers using this airport, and not just the numbers on the routes covered by the marketing services agreement and airport services agreement over the operating period of these routes, as set out in these agreements.
Komisija meni, da je odsotnost poslovnega načrta resen znak, da pogodbe, sklenjene z družbama Ryanair in AMS, ne izpolnjujejo pogojev preskusa udeleženca v tržnem gospodarstvu, zlasti ker Francija in zbornica v zvezi s temi pogodbami nista mogli zagotoviti nobenega izračuna verjetnosti, niti nepopolnega, ki bi bil pripravljen pred sklenitvijo pogodb.
In particular, Ryanair found in its study that these marketing services may have sustainable positive effects on passenger traffic at the airport even after the marketing services agreement has expired.
Francija na splošno ni predložila nobenih informacij, ki bi kazale, da je upravljavec letališča analiziral prevzeto tveganje v zvezi z morebitnimi koristmi pogodb v času, ko so bile te pogodbe sklenjene z družbama Ryanair in AMS.
It should first be noted that there is nothing in this case to suggest that, when the marketing services agreements covered by the formal investigation procedure were signed, the CCIPB ever considered, and still less quantified, any positive effects of the marketing services agreements going beyond the routes covered by these agreements or, in terms of time, going beyond the expected operating period of the routes in question.
Nasprotno, Francija trdi, da je zbornico vodil cilj regionalnega razvoja.
Moreover, neither France nor the CCIPB has proposed any method for estimating the possible value that a hypothetical MEO operating Pau airport in place of the CCIPB would have given to these effects when assessing whether to enter into the marketing services agreements and airport services agreements.
To še potrjuje, da pogodbe z družbama Ryanair in AMS ne izpolnjujejo pogojev preskusa udeleženca v tržnem gospodarstvu.
As indicated previously, the marketing services purchased from AMS are targeted at those people visiting the Ryanair website and, more specifically, either the Pau destination page on this website or the English homepage (for the marketing services agreements covering the Pau-London and Pau-Bristol routes), Belgian and Dutch homepage (for the agreements covering the Pau-Charleroi route) or French homepage (for the agreement covering the Pau-Beauvais route) of the website.
Kot je pojasnjeno v nadaljevanju, so te navedbe podprte z oceno Komisije v zvezi z analizo donosnosti, ki bi jo opravil hipotetični udeleženec v tržnem gospodarstvu.
With regard to Transavia, all the marketing services on the www.transavia.com website were focused on the Pau destination page.
Komisija je med postopkom pozvala Francijo, naj ponovno pripravi analizo donosnosti, ki bi jo udeleženec v tržnem gospodarstvu opravil pred sklenitvijo pogodb z družbama Ryanair in AMS, na podlagi objektivnih informacij, s katerimi je bila seznanjena zbornica, ko je sklenila pogodbe, in na podlagi predvidenega razvoja.
The marketing services in question were therefore mainly targeted at those people likely to use the routes covered by the marketing services agreement.
V odgovor na ta poziv je Francija predložila rekonstrukcijo napovedanih dodatnih stroškov in prihodkov, povezanih s posameznimi pogodbami z družbama Ryanair in AMS.
Their positive effect on passenger traffic on other routes to Pau therefore seems to be much more hypothetical and, in any event, too uncertain to be taken into account and quantified by a prudent MEO assessing the value in signing the marketing services agreement.
Ta analiza temelji predvsem na naknadnih podatkih, tj. podatkih, zabeleženih po sklenitvi pogodb.
Furthermore, the sustainability of these effects also seems very doubtful.
Ker ta analiza temelji predvsem na podatkih o stroških in prihodkih, zabeleženih po sklenitvi različnih pogodb, in ne nujno na informacijah, ki jih je bilo mogoče predvideti ob sklenitvi pogodb, ta metoda ne more izražati analize donosnosti, ki bi jo udeleženec v tržnem gospodarstvu opravil pred odločitvijo glede sklenitve teh pogodb.
It is possible that advertising Pau and its region on the Ryanair website may have encouraged people visiting this website to buy Ryanair tickets to Pau when this advertising was first posted or just after.
V zvezi z dodatnimi operativnimi stroški metoda, ki jo je uporabila Francija, dejansko temelji na skupnih stroških na enoto, tj. skupnih stroških letališča na potnika, namesto na dodatnih stroških, tj. stroških na potnika, ki jih je posebej ustvarila posamezna pogodba.
However, it is highly unlikely that the effect of this advertising on visitors lasted or had an influence on their ticket purchases for more than a few weeks after it was posted on the Ryanair website.
Vendar se lahko dodatni stroški razlikujejo od skupnih stroškov na enoto in so praviloma bistveno nižji, saj je delež stalnih stroškov na letališču velik.
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which consumers are regularly exposed over a given period.
Uporaba skupnih stroškov na enoto je torej druga pomanjkljivost metode, ki jo je predlagala Francija.
For example, an advertising campaign on general television and radio stations, various websites and/or various billboards displayed outdoors or inside public places may have a sustainable effect if consumers are passively and repeatedly exposed to these media.
Jasno je tudi, da metoda zmanjša donosnost nekaterih pogodb in s tem prikrajša zadevne letalske prevoznike, ki so podpisali obravnavane pogodbe.
However, promotional activities limited to certain pages of Ryanair’s website alone are unlikely to have an effect that lasts much beyond the end of the promotion.
Zato je Komisija za uporabo preskusa udeleženca v tržnem gospodarstvu opravila svojo analizo z rekonstrukcijo dodatnih stroškov in prihodkov, povezanih z različnimi pogodbami, kot bi jih predhodno izračunal udeleženec v tržnem gospodarstvu.
It is in fact very likely that most people do not visit Ryanair’s website often enough to leave them with a lasting impression of the advertising for this region.
Uporabljene predpostavke in rezultati analize so navedeni v uvodnih izjavah 393 do 440.
This argument is well supported by two factors.
V zvezi s pogodbo z družbo Transavia je Komisija za oceno neposredno uporabila poslovni načrt za družbo Transavia.
Firstly, under the various marketing services agreements, the promotion of the Pau region on Ryanair’s homepage was limited to the presence of a single link to a website designated by the CCIPB for limited and, in some cases, very brief periods (42 days per year over 5 years for the 2005 agreement, one continuous year for the 2007 agreement, 8 days for the 2008 agreement, 9 days for the 2009 agreement, and 45 days on the English homepage, 25 days on the Belgian and Dutch homepage and 25 days on the French page for the 2010 agreement).
Časovni okvir
Both the nature of these promotional activities (presence of a single link with limited promotional value) and their short lifespan would have significantly limited the effect of these activities beyond the end of the promotion, particularly as these activities were limited to Ryanair’s website alone and were not supported by any other media.
Udeleženec v tržnem gospodarstvu bi pri oceni vrednosti sklenitve pogodbe o letaliških storitvah in/ali pogodbe o storitvah trženja za časovni okvir izbral trajanje zadevnih pogodb.
Secondly, the other marketing activities set out in the agreements signed with AMS were only in relation to the Pau destination page of Ryanair’s website.
Z drugimi besedami, ocenil bi dodatne stroške in prihodke za obdobje izvajanja pogodb.
It is highly likely that most people do not visit this page very often, and only do so because they are already potentially interested in this destination.
Zdi se, da ni nikakršnih razlogov za uporabo daljšega obdobja.
The above findings equally apply to the 2006 agreement signed with Transavia.
Preudaren udeleženec v tržnem gospodarstvu se ob sklenitvi pogodb ne bi zanašal na to, da bodo pogodbe ob izteku podaljšane, bodisi pod istimi ali drugačnimi pogoji, zlasti ker so nizkocenovni letalski prevozniki, kot sta Ryanair in Transavia, veljali in še veljajo za zelo dinamične v smislu uvajanja in ukinjanja rut ali celo povečevanja in zmanjševanja pogostosti letov.
The marketing services set out in this agreement simply entailed inserting messages and links on the Pau destination page of the Transavia website, and emailing offers advertising the attractions of Pau as a destination to regular subscribers of the electronic magazine transavia.com.
Morebitno podaljšanje teh pogodb bi bilo zato možnost v daljni prihodnosti, ki je preveč negotova, da bi udeleženec v tržnem gospodarstvu na njej utemeljil razumne gospodarske odločitve.
As a result, although the marketing services may have increased passenger traffic on the routes covered by the marketing services agreements for the period of those services, it is very likely that this effect after this period or on other routes was zero or negligible.
Poleg tega je treba opozoriti, da razen pri nekaterih pogodbah datum začetka dejavnosti, zajetih v pogodbi, ni sovpadal z datumom podpisa pogodbe.
The Ryanair studies of 17 and 31 January 2014 also indicate that the likelihood of the benefits of the marketing services agreements going beyond the routes covered by these agreements or lasting beyond the operating period of these routes, as set out in the marketing services agreements and airport services agreements, was very small and could not be quantified with a degree of reliability that would be considered sufficient by a prudent MEO.
V tem primeru je bil za izhodišče uporabljen datum začetka izvajanja dejavnosti in ne datum podpisa.