natgillin/translations-raw huggingface dataset:
In the extension decision, the Commission considered that the two types of agreement covered by the formal investigation procedure, namely the airport services agreements and the marketing services agreements, should be analysed together, for each period in question, at the time when each of the agreements was signed.
Vendar v obravnavanem primeru pogodbe o storitvah trženja niso bile sklenjene na podlagi javnega razpisa.
This approach particularly involves each set of agreements below, entered into by the CCIPB, being treated as a single measure:
Na razpis za zbiranje predlogov, ki ga je objavila zbornica, se ni prijavil noben letalski prevoznik, ki bi bil pripravljen delovati na letališču Pau pod predvidenimi pogoji.
airport services agreement signed on 30 June 2005 with Ryanair and marketing services agreement signed on the same date with AMS, with regard to the Pau-London Stansted route,
Ta ugotovitev potrjuje, da je drugi pristop neustrezen.
letter from the CCIPB to Ryanair of 25 September 2007 extending the terms of the airport services agreement of 30 June 2005 to the Pau-Charleroi route, and the marketing services agreement signed on the same date with AMS,letter from the CCIPB to Ryanair of 17 March 2008 extending the terms of the airport services agreement of 30 June 2005 to the Pau-Bristol route, and the marketing services agreement signed on 31 March 2008 with AMS with regard to this same route,
Zdi se, da to neustreznost potrjujejo tudi pripombe zbornice glede sklepa o razširitvi postopka.
letter from the CCIPB to Ryanair of 16 June 2009 extending the terms of the airport services agreement of 30 June 2005 to the Pau-Bristol route, and the marketing services agreement signed on the same date with AMS with regard to this same route,
Poudariti je treba, da se zbornica pri primerjavi svojega ravnanja z ravnanjem različnih javnih podjetij z namenom dokazati, da so izpolnjeni pogoji preskusa udeleženca v tržnem gospodarstvu, primerja zlasti z upravljavci letališč.
marketing services agreement signed on 28 January 2010 with AMS with regard to the Pau-London, Pau-Charleroi and Pau-Beauvais routes.
Navaja več velikih zasebnih britanskih letališč, italijansko letališče in šest francoskih letališč.
However, an ‘implicit’ airport services agreement can be identified.
Poleg tega je Francija navedla, da je za turistično promocijo regije Béarn odgovoren odbor za turizem departmajev Béarn-Basque in da gospodarske zbornice na splošno izvajajo posebne ukrepe za promocijo turizma prek sodelovanja v različnih regionalnih in departmajskih strukturah na tem področju, zlasti prek regionalnih in departmajskih odborov za turizem.
This implicit agreement stems from the general airport charges, adopted following discussions within the airport’s economic advisory committee, and the charges for groundhandling services stipulated by the airport services agreement of 30 June 2005 continuing to be applied to Ryanair for the three routes described in the marketing services agreement.
Vendar je pogodbe o storitvah trženja, ki so po navedbah zbornice namenjene predvsem promociji turističnih in poslovnih zanimivosti mesta Pau in njegove regije, neposredno podpisala zbornica brez posredovanja lokalnih struktur, odgovornih za promocijo turizma.
France has in fact indicated that, when the airport services agreement of 30 June 2005 expired on 30 June 2010, this was not renewed and the charges applied thereafter to Ryanair continued to be those adopted by the airport’s economic advisory committee for the regulated charges and those stipulated by the agreement of 30 June 2005 for the groundhandling services.
To je dodaten dejavnik, ki potrjuje, da je zbornica pogodbe o storitvah trženja sklenila predvsem kot upravljavec letališča.
France has stated that it agrees with the approach taken in the extension decision to analyse together the airport services agreements and marketing services agreements signed at the same time.
Zato je treba za uporabo preskusa udeleženca v tržnem gospodarstvu uporabiti prvi pristop, ki je naveden v uvodni izjavi 315 in vključuje primerjavo ravnanja zbornice z ravnanjem hipotetičnega udeleženca v tržnem gospodarstvu, ki ga motivirajo obeti za dobiček in ki upravlja letališče Pau namesto zbornice.
On the other hand, certain interested third parties, particularly the CCIPB and Ryanair, question this approach as they consider that the marketing services agreements should be analysed separately.
Ta ugotovitev v zvezi s pogodbami, sklenjenimi z družbama Ryanair in AMS, zaradi istih razlogov enako velja za pogodbo, sklenjeno z družbo Transavia, zlasti ker so bile v primeru slednje letališke storitve in storitve trženja zajete v eni pogodbi.
However, the facts on record confirm that the approach taken in the extension decision, and approved by France, is well-founded.
Koristi, ki bi jih lahko udeleženec v tržnem gospodarstvu pričakoval od pogodb o storitvah trženja, in cena, ki bi jo bil pripravljen plačati za take storitve
This is clear in the case of Transavia and the agreement signed with Ryanair in 2003, as the marketing services and airport services are the subject of a single agreement.
Na podlagi navedenega je jasno, da je treba za uporabo preskusa udeleženca v tržnem gospodarstvu za obravnavane pogodbe o storitvah trženja te pogodbe analizirati skupaj s pripadajočimi pogodbami o letaliških storitvah, saj tvorijo eno samo transakcijo, in da je treba ravnanje zbornice oceniti glede na ravnanje hipotetičnega udeleženca v tržnem gospodarstvu, ki letališče Pau upravlja namesto zbornice.
For the reasons given in recitals 289 to 313, this is also valid for the other agreements signed with Ryanair and AMS.
Pri analizi posamezne obravnavane transakcije je treba določiti koristi, ki bi jih lahko ta hipotetični udeleženec v tržnem gospodarstvu, ki ga motivirajo obeti za dobičke, pričakoval od storitev trženja.
Firstly, each marketing services agreement was signed at virtually the same time as an airport services agreement.
Ta analiza ne sme upoštevati splošnega vpliva takih storitev na turizem in gospodarsko dejavnost regije.
Moreover, the two types of agreement were signed by the same parties.
Storitve trženja lahko povečajo potniški promet na rutah, zajetih v pogodbah o storitvah trženja in pripadajočih pogodbah o letaliških storitvah, saj so namenjene promociji teh rut.
AMS is actually a wholly-owned subsidiary of Ryanair and its managers are senior Ryanair executives.
Čeprav ta učinek koristi predvsem letalskemu prevozniku, koristi tudi upravljavcu letališča.
As a result, Ryanair and AMS form a single economic entity, in the sense that AMS acts in Ryanair’s interests and under its control, and AMS’s profits go to Ryanair in the form of dividends or increased company value.
Zaradi povečanja potniškega prometa se lahko povečajo prihodki upravljavca letališča od nekaterih letaliških pristojbin in zagotavljanja storitev zemeljske oskrbe ter njegovi neletalski prihodki od parkirišč, restavracij in drugih podjetij.
Moreover, as will be detailed further on, the various marketing services agreements are connected with the operation of certain routes by Ryanair from Pau airport.
Zato ni nobenega dvoma, da bi udeleženec v tržnem gospodarstvu, ki upravlja letališče Pau namesto zbornice, upošteval te pozitivne učinke pri odločanju glede sklenitve pogodbe o storitvah trženja in pripadajoče pogodbe o letaliških storitvah.
The marketing services agreements in fact indicate that they are rooted in Ryanair’s commitment to operate these routes, and they were also signed at the same time as airport services agreements between the CCIPB and Ryanair for these same routes.
Udeleženec v tržnem gospodarstvu bi upošteval vpliv obravnavanih rut na njegove prihodnje prihodke in stroške, in sicer bi v zvezi s tem predvidel število potnikov na letih na teh rutah, ki bi izražalo pozitiven učinek storitev trženja.
Consequently, the fact that the marketing services agreements were signed by the CCIPB with AMS and not Ryanair cannot prevent a marketing services agreement and an airport services agreement that were signed at the same time from being regarded as forming a single transaction, particularly for the purpose of analysing these agreements in the light of the MEO test, and in the context of this analysis, Ryanair and AMS from being regarded as forming a single economic entity.
Ta učinek bi ocenil za celotno obdobje opravljanja letov na zadevnih rutah, kot je določeno v pogodbi o letaliških storitvah in pogodbi o storitvah trženja.
Lastly, a number of other facts, set out in recitals 292 to 313 for each agreement, reveal additional very close links between, on the one hand, each marketing services agreement and, on the other hand, the airport services agreement signed at the same time as the latter.
Komisija je med postopkom sprejela ta pristop, saj je Franciji predlagala, naj upošteva učinke pogodb o storitvah trženja na pričakovani promet, ko jo je pozvala, naj na novo pripravi napovedi glede prihodkov in stroškov, ki bi jih udeleženec v tržnem gospodarstvu pripravil pred sklenitvijo pogodb o storitvah trženja in pogodb o letaliških storitvah.
Accordingly, the marketing services agreement of 30 June 2005 was signed for a term of 5 years, just like the airport services agreement signed on the same date, through which Ryanair undertook to offer a daily service between London and Pau.
Ko upravljavec letališča sklene pogodbo za promocijo določenih rut, se lahko za zadevne rute napove precej visok faktor zasedenosti, ki se lahko upošteva pri oceni prihodnjih prihodkov.
Moreover, the marketing services agreement establishes an explicit link between itself and the air transport services covered by the airport services agreement:
V zvezi s tem je Komisija seznanjena z mnenjem družbe Ryanair, da pogodbe o storitvah trženja ne ustvarjajo samo stroškov za upravljavca letališča, ampak tudi morebitne koristi.
‘This Agreement is rooted in Ryanair’s commitment to operate on a daily basis a route between Pau and London Stansted’.
Ugotoviti je treba, ali bi lahko hipotetični udeleženec v tržnem gospodarstvu, ki upravlja letališče Pau namesto zbornice, razumno pričakoval in količinsko opredelil koristi, razen tistih, ki izhajajo iz pozitivnega učinka na potniški promet na rutah, zajetih v pogodbi o storitvah trženja, v obdobju obratovanja teh rut, kot je določeno v pogodbi o storitvah trženja ali pogodbi o letaliških storitvah.
The marketing services agreement of 30 June 2005 also indicates as follows in its preamble:
Kot je bilo navedeno, so storitve trženja, kupljene od družbe AMS, usmerjene na obiskovalce spletnega mesta družbe Ryanair in, natančneje, obiskovalce strani, posvečene destinaciji Pau, na tem spletnem mestu ali angleške domače strani (za pogodbe o storitvah trženja, ki se nanašajo na ruti Pau–London in Pau–Bristol), belgijske in nizozemske domače strani (za pogodbe, ki se nanašajo na ruto Pau–Charleroi) ali francoske domače strani (za pogodbo, ki se nanaša na ruto Pau–Beauvais) tega spletnega mesta.
This wording tends to confirm that the primary objective of the marketing services agreement is not to promote the Pau-Béarn region in general, but, much more specifically, to maximise sales of Ryanair tickets to Pau by promoting this region.
Obravnavane storitve trženja so bile torej usmerjene zlasti na ljudi, za katere je bilo verjetno, da bodo leteli na rutah, zajetih v pogodbi o storitvah trženja.
Furthermore, according to the marketing services agreement, the services to be provided by AMS consist in inserting messages and links on the Pau destination page of the Ryanair website, and inserting a link to the website designated by the CCIPB on the English homepage of the same website.
Njihov pozitivni učinek na potniški promet na drugih rutah v Pau se zato zdi veliko bolj hipotetičen in v vsakem primeru preveč negotov, da bi ga preudaren udeleženec v tržnem gospodarstvu upošteval in količinsko opredelil v okviru ocene vrednosti pri sklenitvi pogodbe o storitvah trženja.
However, the Pau destination page of the Ryanair website is mainly targeted at people who have already decided to use or are likely to consider using Ryanair’s services to Pau.
Poleg tega se trajnost teh učinkov prav tako zdi zelo vprašljiva.
As for the website homepage, this is certainly targeted at a much wider audience, but only its English version is covered by the marketing services agreement.
Mogoče je, da je oglaševanje mesta Pau in njegove regije na spletnem mestu družbe Ryanair obiskovalce tega spletnega mesta spodbudilo k nakupu vozovnic za lete družbe Ryanair v Pau, ko so bili ti oglasi prvič objavljeni ali kmalu po tem.
This further indicates that the marketing services are essentially designed to promote Ryanair’s services between Pau and London, and not equally travel to Pau and its region.
Vendar je zelo malo verjetno, da je učinek teh oglasov na obiskovalce trajal ali vplival na njihove nakupe vozovnic več kot nekaj tednov po objavi na spletnem mestu družbe Ryanair.
If they were designed to promote Pau and its region to all tourists and business travellers likely to be interested in the region, the CCIPB would in all likelihood have asked for the link to a website of its choosing to be placed on all, or at least several versions of, the Ryanair website homepage, and not just the English version.
Za oglaševalsko kampanjo je verjetneje, da bo imela trajnostni učinek, če promocijske dejavnosti vključujejo enega ali več oglaševalskih medijev, katerim so potrošniki v določenem obdobju redno izpostavljeni.
Lastly, the marketing services agreement of 30 June 2005 stipulates as follows:
Oglaševalska kampanja na splošnih televizijskih ali radijskih postajah, različnih spletnih mestih in/ali različnih panojih na prostem ali v javnih prostorih ima na primer lahko trajnostni učinek, če so potrošniki večkrat pasivno izpostavljeni tem medijem.
‘If any of the material conditions of trading change substantially following the signature of this agreement, including the level of inbound passengers generated as a result of this Agreement, the Parties will in good faith undertake to amend the contract so as to reflect such a change’.
Vendar promocijske dejavnosti, omejene le na določene strani spletnega mesta družbe Ryanair, verjetno nimajo učinka, ki bi trajal dolgo po koncu promocije.
The level of inbound passengers is therefore presented as a ‘material condition of trading’ of the marketing services agreement, which once again confirms that it is not so much travel to Pau and its region in general that is primarily pursued by the marketing services but, much more specifically, the maximisation of the number of passengers on Ryanair flights to Pau.
Pravzaprav je zelo verjetno, da večina ljudi spletnega mesta družbe Ryanair ne obišče dovolj pogosto, da bi oglasi v zvezi s to regijo pustili dolgotrajen vtis.
Similar elements can be found in the other marketing services agreements.
To trditev dobro podpirata dva dejavnika.
The marketing services agreement of 25 September 2007 was concluded for a term of 5 years, which corresponds to the period for which the letter from the CCIPB to Ryanair of the same date extended the terms of the airport services agreement of 30 June 2005 to the Pau-Charleroi route.
Prvi je, da je bila promocija regije Pau na spletnem mestu družbe Ryanair na podlagi različnih pogodb o storitvah trženja omejena na prisotnost ene povezave na spletno mesto, ki ga je določila zbornica, v omejenem in v nekaterih primerih zelo kratkem obdobju (42 dni na leto v petletnem obdobju za pogodbo iz leta 2005, neprekinjeno eno leto za pogodbo iz leta 2007, 8 dni za pogodbo iz leta 2008, 9 dni za pogodbo iz leta 2009 ter 45 dni na angleški, 25 dni na belgijski in nizozemski ter 25 dni na francoski domači strani za pogodbo iz leta 2010).
Moreover, the marketing services agreement indicates as follows:
Tako narava teh promocijskih dejavnosti (prisotnost ene same povezave z omejeno promocijsko vrednostjo) kot njihova kratkotrajnost bi bistveno omejili učinek teh dejavnosti po koncu promocije, zlasti glede na to, da so bile te dejavnosti omejene na spletno mesto družbe Ryanair in niso bile podprte z drugimi mediji.
‘This Agreement is rooted in Ryanair’s commitment to operate on a route between PAU and CHARLEROI with a weekly service (3 frequencies per week) subject to force Majeure per full year of operation.
Drugi dejavnik pa je, da so bile druge dejavnosti trženja, določene v pogodbah z družbo AMS, povezane zgolj s stranjo, posvečeno destinaciji Pau, na spletnem mestu družbe Ryanair.
CCIPB, therefore, has the potential to advertise the business and tourist attractions of the PAU BEARN and its region to large numbers of tourists and business travellers accessing www.ryanair.com, and to attract an increased number of BELGIUM-originating passengers with high spending ability to PAU BEARN’.
Zelo verjetno je, da večina ljudi te strani ne obišče pogosto in da jo obiščejo le, če jih ta destinacija že zanima.
The agreement’s preamble also states as follows:
Zgornje ugotovitve veljajo tudi za pogodbo iz leta 2006, sklenjeno z družbo Transavia.
‘… [Airport Marketing Services] is the only company that has the potential to target large numbers of potential Ryanair passengers in order to promote the tourist and business attractions in the region’.
Storitve trženja, določene v tej pogodbi, so vključevale zgolj objavo sporočil in povezav na strani, posvečeni destinaciji Pau, na spletnem mestu družbe Transavia ter pošiljanje ponudb, ki oglašujejo zanimivosti mesta Pau kot destinacije, po elektronski pošti rednim naročnikom elektronske revije transavia.com.
These statements tend to confirm that the primary objective of the agreement is not to promote travel to the Pau-Béarn region in general, but, much more specifically, to maximise sales of Ryanair tickets on its Charleroi-Pau route.
Čeprav so storitve trženja morda povečale potniški promet na rutah, zajetih v pogodbah o storitvah trženja, v obdobju izvajanja teh storitev, je zelo verjetno, da je bil ta učinek po koncu tega obdobja ali na drugih rutah zanemarljiv ali pa ga ni bilo.
Furthermore, according to the marketing services agreement, the services to be provided by AMS consist in inserting a link to the website designated by the CCIPB on the Belgian and Dutch homepage of the Ryanair website.
Študiji družbe Ryanair z dne 17. in 31. januarja 2014 prav tako kažeta, da je bila verjetnost, da bodo koristi pogodb o storitvah trženja presegale rute, zajete v teh pogodbah, ali trajale tudi po koncu obdobja opravljanja letov na teh rutah, ki je določeno v pogodbah o storitvah trženja in pogodbah o letaliških storitvah, zelo majhna in je ni bilo mogoče količinsko opredeliti s stopnjo gotovosti, ki bi jo preudaren udeleženec v tržnem gospodarstvu štel za zadostno.
The marketing services are not therefore targeted at anyone who might be convinced to stay in Pau or its region, but specifically at those people who are most likely to use Ryanair’s services between Charleroi and Pau, namely inhabitants of Belgium and the Netherlands.
Študija z dne 17. januarja 2014 na primer navaja, da so „prihodnji dodatni dobički po načrtovanem izteku pogodbe o letaliških storitvah sami po sebi negotovi“.
The marketing services agreement of 31 March 2008 was concluded for a period between 16 May and 13 September 2008, which corresponds to the period for which Ryanair undertook to operate a route to Bristol, as indicated by the following wording in said agreement:
Poleg tega sta v tej študiji predlagani dve metodi za predhodno oceno pozitivnih učinkov pogodb o storitvah trženja, in sicer pristop, ki temelji na denarnem toku, in pristop kapitalizacije.
‘This Agreement is rooted in Ryanair’s commitment to operate on a route between PAU and BRISTOL with a weekly service (3 frequencies per week), from May 16th 2008 to September 13th 2008 subject to force Majeure, for one year of operation.
Pristop, ki temelji na denarnem toku, vključuje oceno koristi pogodb o storitvah trženja in pogodb o letaliških storitvah v obliki prihodnjih prihodkov upravljavca letališča, ustvarjenih s storitvami trženja in pogodbo o letaliških storitvah, od katerih se odštejejo ustrezni stroški.
CCIPB, therefore, has the potential to advertise the business and tourist attractions of the PAU BEARN and its region to large numbers of tourists and business travellers accessing www.ryanair.com, and to attract an increased number of ENGLISH-originating passengers with high spending ability to PAU BEARN’.
Pri pristopu kapitalizacije se izboljšanje podobe blagovne znamke letališča prek storitev trženja obravnava kot neopredmeteno sredstvo, pridobljeno po ceni, določeni v pogodbi o storitvah trženja.
The agreement’s preamble also states as follows:‘… [Airport Marketing Services] is the only company that has the potential to target large numbers of potential Ryanair passengers in order to promote the tourist and business attractions in the region’.
V študiji je navedeno zlasti:
Furthermore, according to the marketing services agreement, the services to be provided by AMS consist in inserting a link to the website designated by the CCIPB on the English homepage of the Ryanair website.
„Pristop kapitalizacije bi moral upoštevati samo delež izdatkov za trženje, ki jih je mogoče pripisati neopredmetenim osnovnim sredstvom letališča.
The marketing services agreement of 16 June 2009 was concluded for a period between 1 April and 24 October 2009, which corresponds to the period for which Ryanair undertook to operate a Pau-Bristol route, as indicated by the following wording in said agreement:
Vendar bi lahko bilo težko opredeliti delež izdatkov za trženje, ki je usmerjen v ustvarjanje pričakovanih prihodnjih prihodkov za letališče (tj. naložba v neopredmetena osnovna sredstva letališča) in ne v ustvarjanje sedanjih prihodkov za letališče“.
‘This Agreement is rooted in Ryanair’s commitment to operate on a route between PAU and BRISTOL with a weekly service (2 frequencies per week), from April 1st 2009 to October 24th 2009, that is 60 projected flights for the complete 2009 schedule, subject to force Majeure, for one year of operation.
Poleg tega študija poudarja, da „je treba za izvedbo pristopa, ki temelji na kapitalizaciji, oceniti povprečni čas, za katerega bi lahko letališče obdržalo stranko zaradi oglaševalske kampanje družbe AMS.
CCIPB, therefore, has the potential to advertise the business and tourist attractions of the PAU BEARN and its region to large numbers of tourists and business travellers accessing www.ryanair.com, and to attract an increased number of ENGLISH-originating passengers with high spending ability to PAU BEARN’.
Zaradi pomanjkljivih podatkov bi bilo v praksi zelo težko oceniti, za koliko časa bi lahko letališče v povprečju obdržalo stranko po kampanji družbe AMS“.
The marketing services agreement of 28 January 2010 stipulated that it would apply for one year from the launch of the air transport services that Ryanair had undertaken to operate from Pau to London, Charleroi and Beauvais according to Article 1 of this same agreement.
V študiji z dne 31. januarja 2014 je predlagana praktična uporaba pristopa, ki temelji na denarnem toku.
This provision in itself reveals a clear link between the marketing services agreement and these air transport services.
V skladu s tem pristopom se koristi pogodb o storitvah trženja in pogodb o letaliških storitvah, ki trajajo tudi po izteku pogodbe o storitvah trženja, izrazijo kot „končna vrednost“, izračunana na datum izteka pogodbe.
Moreover, Article 1 of the marketing services agreement stipulates as follows:
Ta končna vrednost se izračuna na podlagi pričakovanih dodatnih dobičkov, ki naj bi nastali zaradi pogodb o letaliških storitvah in storitvah trženja v zadnjem letu izvajanja pogodbe o letaliških storitvah.