natgillin/translations-raw huggingface dataset:
The reply provided by the Austrian authorities on 14 September 2012 did not contain sufficient information to allow a compatibility assessment (the Austrian authorities just referred to the annual reports for the years 1995 to 2001).
Ena od obeh različic logotipa ni vsebovala sklica na poreklo proizvoda.
In the latter, the Austrian authorities stated that the advertising campaigns concerned surplus agricultural products and/or the advertising of high quality products.
Pri prvem logotipu se niso pojavljale težave glede morebitne kršitve člena 30 Pogodbe EGS (zdaj člen 34 PDEU).
Therefore the positive criteria set out in point 3 of the 1987 Advertising Framework were complied with.
Pri drugem so bili izpolnjeni pogoji iz točke 2.3.1 sporočila iz leta 1986, ker:
According to the information provided by the Austrian authorities, the advertising did not make any reference to particular firms.
je bilo v logotipu ohranjeno primerno ravnotežje med sklicem na lastnosti proizvoda (npr. bio) na eni strani in na opredelitev države proizvajalke z besedo ali znakom na drugi,
As regards the maximum aid intensity, the levies from the sector constituted more than 50 % of the aid amount (see also recitals 43 and 56).
sklic na nacionalno poreklo je bil glede na glavno sporočilo, ki ga je potrošnikom zagotavljala kampanja, stranskega pomena in ni bilo glavni razlog, zaradi katerega se je potrošnikom svetoval nakup proizvoda,
Therefore, the criterion of point 4 of the 1987 Advertising Framework regarding the aid intensity is fulfilled.
lastnosti proizvoda so se nanašale na objektivne lastnosti proizvoda in uporabljeni niso bili nobeni presežniki, zaradi katerih bi se promovirani proizvod primerjal s proizvodi iz drugih držav članic,
In the opening decision the Commission expressed doubts as regards a potential infringement of Article 30 of the EEC Treaty (now Article 34 TFEU).
sklici na nadzor kakovosti so bili navedeni, kadar je bil proizvod ocenjen v dejanskem in objektivnem sistemu nadzora svojih lastnosti v okviru organa AMA.
In the preliminary view of the Commission the reference to the national origin in the quality label did not appear to be subsidiary (see recital 65).
Oglaševanje zunaj Avstrije.
Moreover, the Commission noted that in many advertising materials, the reference to the origin of the product was not limited to the quality label but appeared also elsewhere in the advertisement (see recital 83).
Oglaševalske kampanje, organizirane zunaj Avstrije, niso vsebovale posebnih sklicev na nacionalno poreklo proizvoda razen tistega, ki je lahko razviden iz sklicev na zadevne lastnosti ali sorte ali običajno označbo proizvoda.
Therefore, in the opening decision, the Austrian authorities were asked to describe the appearance of the quality and the bio labels in the period 1995-2001 and to provide representative examples of promotion material in which the labels were used.
Te kampanje so bile torej skladne s točko 2.1 sporočila iz leta 1986 in niso kršile člena 30 Pogodbe EGS (zdaj člen 34 PDEU).
On 14 September 2012, the Austrian authorities replied that the annual reports on State aid provided for the years 1995-2004 already contained this information.
POMOČ ZA OGLAŠEVANJE V OBDOBJU OD 1.
By letter of 19 February 2014, the Commission replied that this information was not sufficient for a compatibility analysis and asked for a detailed account (i.e. notification sheets) on the basis of the applicable rules at the time of the measure.
JANUARJA 2002 DO 31.
This assessment was provided with the reply of 5 May 2014.
DECEMBRA 2006: ZNAK KAKOVOSTI IN ZNAK BIO
The specific compatibility criteria for the different types of advertising are analysed below.
Od 1. januarja 2002 naprej so se uporabljale smernice o državni pomoči za oglaševanje iz leta 2001, ki so nadomestile sporočilo iz leta 1986 in okvir o državni pomoči za oglaševanje iz leta 1987 (točki 69 in 75 iz smernic o državni pomoči za oglaševanje iz leta 2001).
Aid for generic advertising
Komisija bo zato svojo oceno za obdobje od 1. januarja 2002 do 31. decembra 2006 utemeljila na smernicah o državni pomoči za oglaševanje iz leta 2001.
As regards the reference to particular firms in some advertising campaigns (recital 90, the Commission notes that according to point 2.2 of the 1987 Advertising Framework, aid for advertising related to particular firms is prohibited.
Da bi se pomoč, dodeljena za oglaševanje kmetijskih in drugih proizvodov, štela za združljivo s skupnim trgom, v skladu s točko 12 smernic o državni pomoči za oglaševanje iz leta 2001 ne sme posegati v trgovino v tolikšni meri, da bi to škodovalo skupnemu interesu (negativna merila), ter mora olajšati razvoj nekaterih gospodarskih dejavnosti ali nekaterih gospodarskih področij (pozitivna merila).
In their submission of 14 September 2012, the Austrian authorities argued that the firms mentioned had contributed to some of the costs of the campaign (Druck und Werbeeinschaltung).
Negativna merila
Nevertheless, such campaigns referring to particular firms cannot be cleared under the State aid rules (point 2.2 of the 1987 Advertising Framework).
V točki 18 smernic o državni pomoči za oglaševanje iz leta 2001 je določeno, da se pomoč ne sme dodeliti oglaševalskim kampanjam, ki kršijo člen 28 PES (zdaj člen 34 PDEU), ki med državami članicami prepoveduje količinske omejitve pri uvozu in vse ukrepe z enakim učinkom.
The fact that the firms contributed partially to the costs related to the campaign does not change this assessment.
Pomoč se ni smela dodeliti za oglaševanje, ki se nanaša neposredno na proizvode enega določenega podjetja ali več določenih podjetij.
From the available information it appears that some of the generic advertising campaigns explicitly referred to the origin of the product (i.e. Austria) (see the examples provided in recitals 84 and 90).
Če so bila za izvajanje javno financiranih oglaševalskih dejavnosti pooblaščena zasebna podjetja, so morala biti taka podjetja izbrana na podlagi tržnih načel (točki 29 in 30 smernic o državni pomoči za oglaševanje iz leta 2001).
Therefore, the measures did not comply with points 2.1 [83], 2.2 of the 1987 Advertising Framework and infringed Article 30 of the EEC Treaty (now Article 34 TFEU).
Poleg tega kampanje niso smele biti v nasprotju s sekundarno zakonodajo Skupnosti in so morale zlasti upoštevati določbe Direktive 2000/13/ES (točke od 25 do 28 smernic o državni pomoči za oglaševanje iz leta 2001).
Therefore, the Commission considers the aid for advertising measures in the period 1 January 1995 to 31 December 1999 referring to the origin of the products or to particular companies to be incompatible with the common market [84].
Pozitivna merila
Therefore, for this latter period the campaigns did not infringe Article 30 of the EEC Treaty and thus complied with the 1987 Advertising Framework.
V poglavju 4 smernic o državni pomoči za oglaševanje iz leta 2001 je podrobno navedeno, kako uporabljati navedena pozitivna merila pri določeni vrsti oglaševanja, in sicer pri pomoči za oglaševanje, kadar je poreklo del sporočila (oddelek 4.1), in pomoči za oglaševanje kakovostnih proizvodov (oddelek 4.2).
Therefore, the Commission considers them to be compatible with the common market.
Oglaševanje, pri katerem je poreklo del sporočila
Aid for the quality label
V skladu s točko 23 smernic o državni pomoči za oglaševanje iz leta 2001 se lahko država proizvajalka opredeli z besedo ali znakom pod pogojem, da se ohrani ustrezno ravnotežje med sklici na lastnosti in sorte proizvoda na eni strani ter njegovo nacionalno poreklo na drugi.
Therefore, the Austrian authorities concluded that the reference to the national origin had a subordinated role.
Štelo se je, da oglaševanje, pri katerem se je (regionalno) poreklo proizvoda omenjalo kot stransko sporočilo, ne krši člena 28 PES (zdaj člen 34 PDEU).
As shown above (recital 65), another logo was used for the quality label in the period 1995 to 1999.
Oglaševanje kakovostnih proizvodov
In this logo the reference to the origin is not subsidiary to the quality message of the logo.
Kadar je bila pomoč dodeljena za proizvode, ki so izpolnjevali posebna merila glede kakovosti, jo je bilo treba uporabljati pri vseh proizvodih, proizvedenih v Skupnosti, ne glede na njihovo poreklo.
Both the visual message (Austrian flag) and the text used indicate Austria as the main message.
Države članice so morale tudi priznati rezultate primerljivih nadzorov, ki so bili izvedeni v drugih državah članicah (točka 49 smernic o državni pomoči za oglaševanje iz leta 2001).
Therefore, point 2.3.1 of the 1986 Communication which required that references to national origin should be subsidiary to the main message conveyed to consumers by the campaign and not constitute the principal reason why consumers are being advised to buy the product was not complied with.
Oglaševanje zlasti proizvodov ekološkega kmetovanja
Therefore, the Commission considers the aid for the quality label for the period 1 January 1995 to 31 December 1999 to be incompatible with the common market.
V skladu s točko 55 smernic o državni pomoči za oglaševanje iz leta 2001 se je pomoč lahko dodelila šele, ko so proizvodi z oznakami, ki so se nanašale na metode ekološkega kmetovanja, izpolnjevali pogoje Uredbe (EGS) št. 2092/91.
As regards the period 1 January 2000 to 31 December 2001, the Commission considers that the new logos, which were the same as those assessed in the Commission's decision in case N 589/2008, comply with the conditions of the 1987 Advertising Framework and thus considers the related aid compatible with the common market.
Vsi proizvajalci in predelovalci proizvodov ekološkega kmetovanja so morali biti vključeni v sistem nadzora, določen v Uredbi.
Aid for the bio label
Komisija je glede uporabe navedenih določb pri oglaševalskih ukrepih za znak kakovosti in znak bio v obdobju od 1. januarja 2002 do 31. decembra 2006 ugotovila naslednje:
In the advertising measures for the bio logo, as shown above at recital 65, the same logos were used as in the period after 2002.
Znak kakovosti in ena od različic znaka bio (glej uvodno izjavo 64) sta vsebovala sklic na poreklo proizvoda, vendar tega sporočila ni mogoče šteti za stranskega glede na glavno sporočilo, ki se je nanašalo na (organsko) kakovost proizvoda.
As this type of advertising draws the attention to the varieties or qualities of products produced within a Member State, they fall under point 2.3.1 of the 1986 Communication which required that no undue emphasis had to be placed on the national origin of the product.
Sklic na poreklo proizvoda je imel v grafičnem sporočilu (ozadje) in besedilu logotipa stransko vlogo.
One of two versions of the logo did not make any reference to the origin of the products.
Komisija je glede zasnove znakov opazila, da je bilo v osrednjem prostoru znakov polje, na katerem je bilo napisano besedilo „AMA Gütesiegel“ ali „BIO“, poreklo proizvoda pa je bilo navedeno s precej manjšimi črkami.
The other one indicated the origin of the product as a secondary message.
Stranska polja so bila zapolnjena z nacionalnimi barvami (npr. rdeča in bela za Avstrijo) in niso vsebovala dodatnih simbolov, s katerimi bi se opredelila država proizvajalka.
The former did not raise any problems as regards a potential breach of Article 30 of the EEC Treaty (now Article 34 TFEU).
Osrednje polje ni imelo le vizualno prevladujočega prostora v znakih, temveč je obsegalo približno 65 % celotne širine znaka (glej uvodno izjavo 64).
As for the latter, the conditions of point 2.3.1 of the 1986 Communication were met because:
Avstrijski organi so nadalje pojasnili, da je bilo v vseh oglasih, ki so se nanašali na oba znaka, kot glavno sporočilo omenjena kakovost proizvoda, medtem ko je bilo poreklo proizvoda, kadar je bilo omenjeno, stransko sporočilo (glej uvodno izjavo 79).
the logo kept a reasonable balance between a reference, on the one hand, to the qualities of the product (i.e. bio) and, on the other hand, to the identification of the producing country by word or symbol,
Po njihovih trditvah je bil znak bio dodeljen le organskim proizvodom, ki so izpolnjevali merila iz Uredbe (EGS) št. 2092/91 (glej uvodno izjavo 69).
the reference to the national origin was subsidiary to the main message conveyed to consumers and did not constitute the principal reason why consumers were being advised to buy the product,
Zatrdili so, da so bile v subvencioniranem oglaševanju izpolnjene določbe Direktive 2000/13/ES (glej uvodno izjavo 68).
the qualities of the products referred to objective qualities of the product and no superlatives resulting in the product promoted being compared with the products of other Member States were used,
Oglaševanje se ni nanašalo na proizvode enega določenega podjetja ali več določenih podjetij.
references to quality control were made where the product was subjected to a genuine and objective system of control of its qualities through AMA.
Avstrijski organi so navedli, da se pri oglaševanju na prodajnem mestu niso oglaševala poimensko navedena podjetja ali proizvodi ter da lastnik prodajnega mesta ni imel koristi od pomoči (glej uvodno izjavo 78).
Therefore, the advertising aid for the bio logo for the period 1 January 1995 to 31 December 2001 complied with the conditions of the 1986 Communication.
Pojasnili so, da so vse oglaševalske dejavnosti, ki jih je financirala družba AMA Marketing, izvajala zasebna podjetja, ki so bila izbrana z javnim razpisom (glej uvodno izjavo 52).
Therefore, the Commission considers that aid to be compatible with the common market.
Po njihovih trditvah se je lahko znak kakovosti uporabljal na vseh proizvodih, proizvedenih v Uniji, če so izpolnjevali posebne zahteve za uporabo znaka.
Advertising outside Austria
Te posebne zahteve so se nanašale bodisi na kakovost proizvoda bodisi so bile omejene na zagotavljanje označenega geografskega porekla proizvoda.
The advertising campaigns organised outside Austria made no specific references to the national origin of the product other than the one which may be evident from the references made to the qualities or varieties concerned or to the normal designation of the product.
V vsakem primeru so bile lahko posebne zahteve izpolnjene ne glede na geografsko poreklo proizvoda (glej uvodno izjavo 161).
These campaigns were thus in line with point 2.1 of the 1986 Communication and did not infringe Article 30 of the EEC Treaty (now Article 34 TFEU).
Komisija je v sklepu o začetku postopka opozorila, da ni imela informacij glede vprašanja, ali je bil enakovreden nadzor, opravljen v drugih državah članicah, priznan.
Therefore, the aid for advertising outside Austria for the period 1 January 1995 to 31 December 2001 complied with the conditions of the 1986 Communication.
Avstrijski organi so v dopisu, predloženem 14. septembra 2012 potrdili, da je bil tak nadzor priznan, in za to predložili ustrezna dokazila.
Therefore, the Commission considers that aid to be compatible with the common market.
Čeprav so avstrijski organi potrdili, da sta se lahko znak kakovosti in znak bio od leta 2002 uporabljala na vseh proizvodih, ne glede na njihovo poreklo, je Komisija v sklepu o začetku postopka izrazila pomisleke, saj je bilo sklicevanje na nacionalne proizvode v glavni pravni podlagi za ukrepe, tj. zakonu o organu AMA, odpravljeno šele leta 2007 (glej uvodno izjavo 161).
ADVERTISING AID IN THE PERIOD 1 JANUARY 2002 TO 31 DECEMBER 2006: QUALITY AND BIO LABELS
Komisija je v sklepu o začetku postopka opozorila, da ni bilo jasno, ali so se novi notranji predpisi organa AMA začeli izvajati že s 26. septembrom 2002 ali je bilo po tem datumu prehodno obdobje, med katerim se je pomoč še naprej dodeljevala v skladu s starimi predpisi.
For the period 1 January 2002 to 31 December 2006 aid for advertising activities had to comply with the conditions set out in the 2000-2006 Guidelines.
Avstrijski organi so v dopisu z dne 14. septembra 2012 izjavili, da prehodnega obdobja ni bilo.
According to point 18 of the 2000-2006 Guidelines, measures for the promotion and advertising of agricultural products had to be assessed in accordance with the 1987 Advertising Framework.
Komisija je v uvodni izjavi 175 sklepa o začetku postopka navedla, da ni imela dovolj informacij, da bi proučila, ali se pravila o državni pomoči uporabljajo za sofinancirane promocijske ukrepe za znak bio iz uvodne izjave 80.
From 1 January 2002 onwards the 2001 Advertising Guidelines were applicable and replaced the 1986 Communication and the 1987 Advertising Framework (points 69, 75 of the 2001 Advertising Guidelines).
Zato so bili avstrijski organi pozvani, naj zagotovijo več informacij o odobritvi državne pomoči za ukrepe ter o trajanju programskega obdobja.
The Commission will therefore base its assessment for the period 1 January 2002 to 31 December 2006 on the 2001 Advertising Guidelines.
Avstrijski organi so v dopisu z dne 14. septembra 2012 navedli, da so bili promocijski ukrepi za znak bio del avstrijskega sofinanciranega informacijskega in promocijskega programa za bio proizvode.
According to point 12 of the 2001 Advertising Guidelines, aid granted for the advertising of agricultural and other products, in order to be compatible with the common market, should not interfere with trade to an extent contrary to the common interest (negative criteria), and should facilitate the development of certain economic activities or of certain economic areas (positive criteria).
V odgovoru z dne 14. septembra 2012 so navedli tudi naslednje: V obdobju 2002–2008 (od 20. septembra 2002 do 15. septembra 2005) je potekal sofinanciran informacijski in promocijski program za ekološke proizvode.
Negative criteria
OGLAŠEVALSKE KAMPANJE ZUNAJ AVSTRIJE IN SPLOŠNO OGLAŠEVANJE V AVSTRIJI V OBDOBJU 2002–2004 [87]
Point 18 of the 2001 Advertising Guidelines laid down that no aid could be granted for advertising campaigns that infringed Article 28 EC (now Article 34 TFEU) prohibiting quantitative restrictions on imports and all measures having equivalent effect between Member States.
Oglaševalske kampanje so lahko bile dovoljene, če jih je neposredno ali posredno organizirala država članica na trgu druge države članice ali na domačem trgu države članice podpornice ter se je proizvod oglaševal povsem na splošno brez kakršnega koli sklicevanja na njegovo nacionalno poreklo (točka 19(a) in (b) smernic o državni pomoči za oglaševanje iz leta 2001).
The aid could not be granted for advertising relating directly to the products of one or more particular firm or firms.
Komisija je bila v skladu s smernicami o državni pomoči za oglaševanje iz leta 2001 naklonjena oglaševalskim kampanjam, organiziranim zato, da bi potrošnikom predstavile kmetijske ali druge proizvode posamezne države članice ali regije.
If the conduct of publicly financed advertising activities was entrusted to private firms such firms had to be chosen on market principles (points 29 and 30 of the 2001 Advertising Guidelines).
Osnovni poudarek takih kampanj je lahko bil namenjen poreklu proizvoda pod pogojem, da so potekale zunaj države članice ali regije, v kateri so se kmetijski ali drugi proizvodi proizvajali.
Furthermore, campaigns could not contravene secondary Community legislation and in particular had to comply with the provisions of Directive 2000/13/EC (points 25 to 28 of the 2001 Advertising Guidelines).
Omejiti so se morale na predstavljanje objektivnih lastnosti zadevnih proizvodov in načeloma niso smele vsebovati subjektivnih trditev o kakovosti proizvodov (točke od 35 do 39 smernic o državni pomoči za oglaševanje iz leta 2001).
Positive criteria
Na podlagi informacij, ki so bile na voljo ob sprejetju sklepa o začetku postopka za obdobje 2002–2004 v zvezi s splošnim oglaševanjem in oglaševanjem zunaj Avstrije (glej oddelka 2.7.1.2 in 2.7.1.3 sklepa o začetku postopka), ni bilo mogoče oceniti, ali so ukrepi združljivi s pogoji iz točke 19(b) ter točk 29, 30 in 39 smernic o državni pomoči za oglaševanje iz leta 2001.
Points 31 and 32 of the 2001 Advertising Guidelines stated that, in order to qualify for a derogation under Article 87(3)(c) EC (now Article 107(3)(c) TFEU), advertising had to concern surplus products or underexploited species, new products or replacement products not yet in surplus, high quality products, the development of certain regions or the development of SMEs.
Zato so bili avstrijski organi v sklepu o začetku postopka pozvani, naj zagotovijo potrebne informacije v zvezi z zgornjimi pogoji.
Chapter 4 of the 2001 Advertising Guidelines detailed the application of the above mentioned positive criteria to particular types of advertising, namely to aid for advertising where origin is part of the message (section 4.1) and advertising aid for quality products (section 4.2).
Pri oglaševalskih kampanjah zunaj države članice in splošnem oglaševanju v državi članici je bilo treba upoštevati pozitivna merila smernic o državni pomoči za oglaševanje iz leta 2001 (glej uvodni izjavi 227 in 228).
Advertising where origin is a part of the message
Poleg tega je bilo v točki 47 smernic o državni pomoči za oglaševanje iz leta 2001 določeno, da morajo pri oglaševanju proizvodov, ki izpolnjujejo posebna merila glede kakovosti, taki proizvodi izpolnjevati posebne standarde ali specifikacije, ki so bile očitno višje ali bolj specifične kot tiste, ki so bile določene v zadevni zakonodaji Skupnosti ali nacionalni zakonodaji.
According to point 23 of the 2001 Advertising Guidelines, identification of the producing country by word or by symbol could be made providing that a reasonable balance was struck between references to, on the one hand, qualities and varieties of the product and, on the other hand, its national origin.
V točki 60 smernic o državni pomoči za oglaševanje iz leta 2001 je bilo določeno, da v primeru pomoči za oglaševanje stopnja neposredne pomoči praviloma ne sme preseči 50 %, podjetja iz sektorja pa so morala prispevati vsaj 50 % stroškov, pri čemer je morala neposredna pomoč izhajati iz splošnega državnega proračuna.
Advertising which mentioned the (regional) origin of the product as a subsidiary message was deemed not to infringe Article 28 EC (now Article 34 TFEU).
Glede splošnega oglaševanja in oglaševanja zunaj Avstrije na podlagi informacij, ki so bile Komisiji na voljo ob sprejetju sklepa o začetku postopka za obdobje 2002–2004, ni bilo mogoče oceniti združljivosti ukrepov z navedenimi predpisi.
In order to assess whether the origin was indeed a subsidiary message, the Commission would take into account the overall importance of text and/or symbol, including pictures and general presentation, referring to origin and the importance of text and/or symbol referring to the unique selling point of the advertisement, i.e. the part of the advertising message which does not focus on origin (points 40 and 41 of the 2001 Advertising Guidelines).
Zato so bili avstrijski organi pozvani, naj pošljejo potrebne informacije v zvezi s pogojem iz točke 32 smernic o državni pomoči za oglaševanje iz leta 2001 (uvodna izjava 174 sklepa o začetku postopka).
Advertising for quality products
Zato je Komisija v zahtevi po informacijah z dne 19. februarja 2014 avstrijske organe prosila, naj dopolnijo ustrezne obrazce za priglasitev in jih pošljejo Komisiji.
When aid was granted towards products meeting special quality requirements it had to be open to all products produced in the Community irrespective of their origin.
V odgovoru z dne 30. aprila 2014 so avstrijski organi poslali zahtevane obrazce za priglasitev.
Member States were also required to recognise the results of comparable controls carried out in other Member States (point 49 of the 2001 Advertising Guidelines).
Vendar so se informacije, navedene na obrazcih, nanašale le na splošne opise pogojev sheme in niso zadostovale za ustrezno oceno ukrepov.
Advertising for products of organic farming, in particular
Komisija je v zahtevi po informacijah z dne 17. decembra 2014 zahtevala dodatne informacije o tem ukrepu.
In applying the above provisions to the advertising measures for the quality and bio label in the period 1 January 2002 to 31 December 2006 the Commission comes to the following conclusions:
pomoč ni bila dodeljena za oglaševanje, ki se je nanašalo neposredno na proizvode enega določenega podjetja ali več določenih podjetij (točka 29 smernic o državni pomoči za oglaševanje iz leta 2001);