natgillin/translations-raw huggingface dataset:
Oxera argues that market benchmark prices obtained from comparator airports are not affected by State aid granted to surrounding airports.
Novim letalskim prevoznikom bodo omogočile, da plačajo samo dodatne stroške, povezane z njihovo dejavnostjo, in s tem diskriminirale obstoječe izvajalce na letališču, ki bodo morali plačati višje pristojbine.
It is therefore possible to robustly estimate a market benchmark when applying the MEO test.
Nazadnje družba Air France poudarja, da je kljub temu, da se v teoriji morda zdi, da je mogoče pogoj nediskriminatornega dostopa do letališke infrastrukture zlahka izpolniti, položaj v praksi precej drugačen, saj so nekateri modeli poslovanja zavestno zapostavljeni.
In fact:
Zbornica se je sklicevala na svoje prejšnje pripombe in predložila analizo razlogov, zakaj bi bile subvencije za opremo, če bi se štele za pomoč za tekoče obratovanje, združljive z določbami iz oddelka 5.1.2 novih smernic, ki omogočajo retroaktivno odobritev pomoči za tekoče poslovanje, ki je bila letališčem izplačana pred začetkom veljavnosti novih smernic.
comparator analyses are widely used when applying the MEO test outside the field of State aid;
Ta nevladna organizacija je v svojih pripombah kritizirala nove smernice in dosedanje sklepe Komisije v zvezi z letališkim sektorjem zaradi njihovih domnevno škodljivih posledic za okolje.
companies influence each other’s decisions only to the extent that their products are substitutable or complementary;
PRIPOMBE FRANCIJE
airports in the same catchment area do not necessarily compete with each other, and the comparator airports used in the reports submitted face limited competition from public airports in their catchment area (less than one-third of the commercial airports in the catchment area of the comparator airports are fully state-owned, and none of the airports in the same catchment area as the comparator airports was the subject of a State aid procedure (in April 2013));
PRIPOMBE, KI JIH JE FRANCIJA PREDLOŽILA PO ZAČETKU FORMALNEGA POSTOPKA PREISKAVE
even where the comparator airports face competition from public airports in the same catchment area, there is reason to believe that their conduct satisfies the MEO test (for example, where the private sector holds a large stake or where the airport is privately operated);
POGODBA O LETALIŠKIH STORITVAH IZ LETA 2005
airports that satisfy the MEO test will not set prices below the marginal cost.
Francija poudarja, da pogodba o letaliških storitvah iz leta 2005 zgolj določa letališke pristojbine, ki so javne in se uporabljajo enako za vse letalske prevoznike, ki delujejo na letališču.
Second Oxera note — Principles underlying the profitability analysis for the MEO test.
V zvezi s pristojbino za parkiranje pravila letališča določajo, da se ta pristojbina plača šele po tem, ko je bilo letalo parkirano na letališču več kot dve uri.
Oxera argues that its profitability analysis in its reports submitted to the Commission uses the principles that would be adopted by a rational private sector investor and reflects the approach taken in previous Commission decisions.
Zato Francija meni, da je glede na to, da so postanki letal družbe Ryanair na splošno omejeni na 25 minut, normalno, da se pristojbina za parkiranje temu letalskemu prevozniku ne zaračunava.
The principles underlying the profitability analysis are as follows:
Podobno se pristojbina za razsvetljavo zaračuna le, kadar se uporabijo luči (tj. ponoči ali ob slabi vidljivosti).
the assessment is undertaken on an incremental basis;
Po navedbah Francije družba Ryanair opravlja lete samo podnevi, ko ne potrebuje luči, zato ji ni treba plačati s tem povezane pristojbine.
an ex ante business plan is not necessarily required;
PRISTOJBINA ZA CIVILNO LETALSTVO
in the case of an uncongested airport, the single-till approach is the appropriate pricing methodology;
Francija je predložila dodatne informacije o letališkem davku, ki je opisan v oddelku 4.3.2, in pristojbini za civilno letalstvo.
only those revenues associated with the airport’s economic activity should be taken into account;
Pristojbino za civilno letalstvo iz člena 302a K splošnega davčnega zakonika pobira država od letalskih prevoznikov, uporablja pa se za financiranje nekaterih nalog generalnega direktorata za civilno letalstvo, ki se ne financirajo z dajatvami za opravljene storitve.
the entire term of the agreement, including any extensions, should be taken into account;
Temelji na številu potnikov ter teži tovora in pošte, ki sta natovorjena pred odhodom iz Francije.
future financial flows should be discounted in order to assess the profitability of the agreements.
Stopnja te pristojbine, ki velja znotraj Skupnosti, je določena v navedenem členu in je enaka po vsej Franciji.
The incremental profitability resulting from Ryanair agreements with airports should be assessed on the basis of internal rate of return estimates or net present value measures.
Država določi stopnjo pristojbine in tudi pobira to pristojbino, upravljavci letališč pa v tem postopku ne sodelujejo.
Analysis by Professor Damien P. McLoughlin — Brand building:
POGODBA MED ZBORNICO IN DRUŽBO AMS
why and how small brands should invest in marketing, note prepared for Ryanair, 10 April 2013
V zvezi s pogodbo med zbornico in družbo AMS, ki je podlaga za postopek priglasitve, francoski organi ugotavljajo, da ta pogodba določa, da ima družba AMS izključno dovoljenje za ponujanje storitev trženja na potovalnem spletnem mestu www.ryanair.com.
This document aims to set out the commercial logic underlying regional airports’ decisions to purchase advertising space on ryanair.com from AMS.
Francija ugotavlja, da to spletno mesto ponuja tudi lete s številnih letališč v Evropi.
There is a large number of very robust, well-known and regularly used airports.
Francija poudarja, da je zbornica predložila dokumente, ki so del poslovne ponudbe spletnega mesta www.voyages-sncf.com, ki ponuja storitve, ki se zdijo precej podobne storitvam iz pogodbe z družbo AMS.
Weaker competitors have to overcome the static purchasing behaviour of consumers to grow their business.
Cena teh storitev brez davkov je znašala […] EUR, tj. […] EUR z davki, kar se zdi primerljivo s ceno, ki jo je zaračunala hčerinska družba družbe Ryanair.
Smaller regional airports need to find a way to continuously communicate their brand message to as wide an audience as possible.
Francija meni, da bi bilo treba upoštevati tudi druge lastnosti te pogodbe, zlasti:
Traditional forms of marketing communication require expenditure beyond their means.
njeno petletno obdobje trajanja,
Advertising via AMS:
okoliščine, v katerih je bila sklenjena, zlasti odsotnost predhodnega javnega razpisa v zvezi z nakupom storitev v tržnem sektorju,
offers an opportunity to reach a significant number of people already considering a travel purchase;
plačilo za te storitve trženja, ki je bilo vnaprej določeno kot enkratno plačilo in ne temelji na statistiki v zvezi s številom obiskov spletnega mesta www.ryanair.com, ter
entails relatively low costs (prices in line with commercial rates for online communication);
klavzule o izključnosti, ki se nanašajo na zagotavljanje pomožnih storitev (najem avtomobila, nastanitev) in ki zagotavljanje teh storitev dovolijo samo podjetjem, s katerimi ima skupina Ryanair sklenjene poslovne pogodbe.
allows communication at the point of purchase;
KOMENTAR FRANCIJE NA PRIPOMBE, KI SO JIH ZAINTERESIRANE TRETJE STRANI PREDLOŽILE PO ZAČETKU FORMALNEGA POSTOPKA PREISKAVE
offers the possibility of creative advertising.
Francija ni odgovorila na pripombe, ki so jih zainteresirane tretje strani predložile po začetku formalnega postopka preiskave.
Ryanair’s comments of 20 December 2013
PRIPOMBE, KI JIH JE FRANCIJA PREDLOŽILA PO RAZŠIRITVI FORMALNEGA POSTOPKA PREISKAVE
On 20 December 2013 Ryanair submitted comments on the payments made to AMS.
DOMNEVNA POMOČ, DODELJENA LETALSKIM PREVOZNIKOM
Ryanair disagrees with the Commission’s preliminary assessment that the payments made to AMS constitute costs for the airport, as this approach disregards the value of AMS’s services to the airport.
Francija meni, da je treba pogodbe o letaliških storitvah in pogodbe o storitvah trženja oceniti skupaj za vsako obravnavano obdobje, da se ugotovi obstoj gospodarske prednosti.
Ryanair also takes the view that, for the purpose of the MEO test, a distinction should be made between the purchase of marketing services charged at market rates and a related airport-airline agreement.
Francija meni tudi, da je treba ravnanje zbornice na splošno, ravnanje zbornice kot upravljavca letališča ter ravnanje države ali drugih javnih organov, ki nadzorujejo upravljavca letališča ali sodelujejo pri njegovem financiranju, oceniti skupaj v smislu njihovih odnosov z družbama Ryanair in AMS, da se lahko opravi preskus zasebnega udeleženca v tržnem gospodarstvu.
In support of its arguments, Ryanair submits an analysis comparing the prices charged by AMS with prices for comparable services offered by other travel websites.
Vendar Francija poudarja, da premisleki, na katerih temeljijo odločitve javnih organov glede sodelovanja pri določenem financiranju, ne vključujejo zgolj merila donosnosti letališča, temveč širše tudi gospodarske in družbene koristi dejavnosti letališča za regijo, ki jih zasebni udeleženec v tržnem gospodarstvu ne upošteva pri utemeljitvi svojih odločitev.
The analysis concludes that the prices charged by AMS were either lower than the average or within the mid-range of prices charged by comparator websites.
Francija v zvezi s tem navaja dve študiji zbornice iz let 2005 in 2011 o vplivu prometa, ki ga prinaša družba Ryanair.
According to Ryanair, this shows that AMS’s prices are in line with market prices and that the decision by a public airport to purchase AMS’s services satisfies the MEO test.
Ti študiji kažeta pomembne gospodarske koristi za regijo, ki jih je ustvaril letalski prevoznik.
Ryanair also produces evidence of the services provided to airports under the AMS agreements in order to prove the value of these services to the airports.
V zvezi s pomisleki, ki jih je Komisija v sklepu o razširitvi postopka izrazila v zvezi z združljivostjo morebitnih ukrepov pomoči, dodeljenih s pogodbo z družbo Ryanair iz leta 2003 in pogodbama iz leta 2005, z notranjim trgom, Francija opozarja, da je te razmere priglasila januarja 2007, da bi sporočila svoje dvome in da bi Komisija sprejela sklep o skladnosti teh morebitnih ukrepov pomoči, dodeljenih s pogodbama iz leta 2005, s pravili Skupnosti o državni pomoči.
According to Ryanair, if the Commission insists on subjecting the AMS agreements and the Ryanair airport services agreements to one and the same MEO test (an approach with which Ryanair disagrees), the value of AMS’s services to the airports should not be underestimated.
Francija ne more dokazati združljivosti teh ukrepov.
In addition, Ryanair refers to the conclusions of various reports confirming that Ryanair has a strong pan-European brand capable of generating value for its advertising services.
Francija potrjuje, da dejavnosti letališč, ki jih financira zbornica, pomembno vplivajo na regionalni gospodarski razvoj.
Ryanair’s comments of 17 January 2014
Vendar ne more zaključiti, da je to združljivo z notranjim trgom na podlagi člena 107(3)(c) PDEU ali pravil o storitvah splošnega gospodarskega pomena.
Ryanair submitted a report prepared by its economic advisor concerning the principles that it believes should be applied in an MEO profitability test encompassing both the airport services agreements concluded between Ryanair and airports and the marketing services agreements concluded between AMS and the same airports.
FINANČNI PRISPEVKI ZA LETALIŠČE
Ryanair stresses that this does not in any way prejudice its position that the AMS agreements and the airport services agreements should be subject to separate MEO tests.
V zvezi z vprašanjem, ali finančni prispevki, ki jih je prejelo letališče Pau, pomenijo državno pomoč, Francija za to letališče in večino drugih enako velikih letališč meni, da naložbene odločitve javnih organov, ki zagotovijo prispevke, ne temeljijo na neposrednih nadomestilih koncesionarja, ampak na gospodarskih in družbenih koristih za regijo, ki nastanejo zaradi dejavnosti letališča.
The report states that AMS-associated income should be included on the revenue side in a joint profitability analysis where AMS expenditure is included on the cost side.
Francija navaja tudi pravni mehanizem za financiranje nalog, povezanih z varnostjo in zaščito, ki je opisan v oddelku 4.3.2.
In order to do this, the report proposes a cash-flow-based method in which AMS expenditure is treated as additional recurrent expenditure.
Meni, da ta mehanizem izključuje kakršno koli prekomerno nadomestilo stroškov, ki jih ustvarijo upravljavci letališč pri opravljanju nalog, povezanih z varnostjo in zaščito, ki so državne naloge.
The report argues that marketing activities contribute to creating and enhancing brand value, which is likely to generate business and profits not only during the term of the marketing services agreement, but also after its expiry.
Po mnenju Francije zneski, ki jih plačuje država za pokritje stroškov, povezanih z zaščito (osebje in oprema ali vozila za gašenje požarov, preprečevanje nevarnosti v zvezi s prostoživečimi živalmi, ograje) in varnostjo (osebje in oprema za varnostne preglede potnikov in njihove prtljage), zato ne pomenijo državne pomoči.
This is particularly the case when, due to an agreement with Ryanair, other airlines are attracted to the airport, in turn attracting commercial operators and thus increasing the airport’s non-aeronautical revenue.
KOMENTAR FRANCIJE NA PRIPOMBE, KI SO JIH ZAINTERESIRANE TRETJE STRANI PREDLOŽILE PO RAZŠIRITVI FORMALNEGA POSTOPKA PREISKAVE
According to Ryanair, if the Commission carries out a joint profitability analysis, these profits should be taken into account by treating the AMS expenditure as additional recurrent expenditure, with the additional profits being calculated net of the AMS payments.
Francija ni odgovorila na pripombe, ki so jih zainteresirane tretje strani predložile po razširitvi formalnega postopka preiskave.
Ryanair believes in addition that a terminal value could be included in the projected additional profits at the end of the term of the airport services agreement in order to take account of the value generated after the expiry of the agreement.
PRIPOMBE FRANCIJE GLEDE UPORABE NOVIH SMERNIC V TEM PRIMERU
The terminal value could be set based on a conservative assumption as to the probability of the agreement with Ryanair being renewed or similar terms being agreed with other airlines.
Francija ugotavlja, da so nove smernice bolj prilagodljive glede pomoči za tekoče poslovanje kot prejšnje smernice.
Ryanair takes the view that this would enable a lower bound for the profits generated jointly by the AMS agreement and the airport services agreements to be estimated, taking into account the uncertainty of the additional profits after the expiry of the airport services agreement.
Meni, da bo njihova retroaktivna uporaba za vse pomoči zato pomenila, da se bodo prejšnje razmere na nekaterih letališčih obravnavale manj strogo.
In support of this approach, the report summarises the results of studies on the effect of advertising on brand value.
Vendar Francija ugotavlja, da se bo na podlagi novih smernic pomoč za naložbe ocenjevala strožje kot prej, saj te smernice določajo največje dovoljene intenzivnosti pomoči, ki so odvisne od velikosti letališča.
These studies recognise that advertising can build brand value and improve customer loyalty.
KOMENTAR FRANCIJE NA PRIPOMBE ZAINTERESIRANIH TRETJIH STRANI O UPORABI NOVIH SMERNIC V TEM PRIMERU
In particular, according to the report, advertising on ryanair.com increases brand visibility in the case of an airport.
Francija ni odgovorila na pripombe zainteresiranih tretjih strani o uporabi novih smernic v tem primeru.
The report adds that smaller regional airports aiming to increase their traffic can particularly build their brand value by entering into advertising agreements with AMS.
OCENA
The report indicates that the cash-flow-based approach is preferable to a capitalisation approach in which the AMS expenditure would be treated as capital expenditure on an intangible asset (namely, the brand value of the airport).
Za oceno zadevnih ukrepov je treba razlikovati med morebitno pomočjo, dodeljeno letalskim prevoznikom (oddelek 8.1 tega sklepa), in morebitno pomočjo, dodeljeno upravljavcu letališča Pau v obliki finančnih prispevkov (oddelek 8.2 tega sklepa).
The marketing expenditure would be capitalised as an intangible asset and then amortised over the useful life of this asset, with a projected residual value on the planned expiry of the airport services agreement.
UKREPI V KORIST LETALSKIH PREVOZNIKOV
This approach would not, however, take into account additional profits made by the airport as a result of signing the airport services agreement with Ryanair, and estimating the intangible asset value due to brand expenditure and the length of the asset’s useful life would also be difficult.
OBSTOJ POMOČI V SMISLU ČLENA 107(1) PDEU
AMS states that it has not benefited from State aid and that the CCIPB has acted towards it in accordance with the MEO principle.
V skladu s členom 107(1) PDEU je vsaka pomoč, ki jo dodeli država članica, ali kakršna koli oblika pomoči iz državnih sredstev, ki izkrivlja ali bi lahko izkrivljala konkurenco z dajanjem prednosti posameznim podjetjem ali proizvodnji posameznega blaga, nezdružljiva z notranjim trgom, če vpliva na trgovino med državami članicami.
AMS argues that the amounts payable by the CCIPB to AMS for marketing services corresponded to the market price for services having a real value to the airport.
Da bi ukrep pomenil državno pomoč, morajo biti izpolnjeni vsi naslednji pogoji:
AMS states that the following three claims made in the consultant’s report, as set out in the extension decision, are flawed for the following reasons:
zadevni ukrep se financira iz državnih sredstev in ga je mogoče pripisati državi, (2) ukrep daje gospodarsko prednost, (3) ta prednost je selektivna, (4) zadevni ukrep izkrivlja ali bi lahko izkrivljal konkurenco ter vplival na trgovino med državami članicami in (5) upravičenec je podjetje v smislu člena 107(1) PDEU, kar pomeni, da opravlja gospodarsko dejavnost.
‘The Ryanair website seems to be comparable to those of other airlines that, as a general rule, do not host paid advertising and on which airports do not advertise’ — AMS maintains that it is incorrect to claim that other airlines do not host paid advertising on their websites.
Državna sredstva v pogodbah med zbornico in letalskimi prevozniki v obravnavanem obdobju
According to AMS, other airlines do host such advertising, but ryanair.com was simply the first to take this approach.
Pogodbe o storitvah trženja in letaliških storitvah so bile sklenjene med letalskimi prevozniki na eni strani in zbornico na drugi strani.
AMS argues that the Ryanair website is different because its popularity makes it a particularly interesting proposition for advertisers.
Francoska zakonodaja določa, da so gospodarske zbornice javni organi.
AMS notes that, for airports, advertising on ryanair.com is especially advantageous since it uniquely targets potential passengers, increases non-aeronautical revenue and enhances the airport’s international brand recognition.
Ista določba določa naslednje:
‘Airports are not comparable to other potential advertisers on the websites of airlines such as Ryanair because the services provided by an airport to Ryanair passengers are by nature indissociable from the services of Ryanair itself, unlike other services such as accommodation or car rental’ — AMS states that the services provided by airports to passengers (such as retail stores, car parks, restaurants, etc.) are easily dissociable from the services provided to passengers by Ryanair.
podporo in svetovanje za spodbujanje mednarodnega razvoja podjetij in izvoza njihovih proizvodov, pri tem pa sodeluje s francosko agencijo za mednarodni razvoj podjetij;
AMS adds that whether or not the airport’s services to passengers can be ‘associated’ with those provided by Ryanair does not in any way diminish the value of such advertising for the airport.
Člen L.710-1 trgovinskega zakonika določa tudi:
According to AMS, the same reasoning applies to private airports that pay for the company’s services and to Ryanair’s partner hotels and car rental companies, whose services could also be described as associated (or not) with those provided by Ryanair.
Združenje francoskih gospodarskih zbornic, regionalne in lokalne gospodarske zbornice ter medzborniške skupine so javni organi, ki jih nadzoruje država in upravljajo izvoljeni direktorji.
‘It is not rational behaviour for airports to spend their own money with airlines in order to encourage passengers to use the flights of the said airlines to those airports, when these extra passengers will directly benefit the said airlines’ — AMS argues that airports advertise on ryanair.com because they want to increase the number of inbound passengers who are generally the source of higher non-aeronautical revenue for the airports.
V celotnem navedenem obdobju so gospodarske zbornice, kot je obravnavana zbornica, ostale javni organi, ustanovljeni z zakonom, ki jih upravljajo izvoljeni direktorji in nadzoruje država.
AMS adds that airports also need to advertise in order to establish their international brand recognition, and that their approach is similar to the advertising carried out by leading multinational corporations such as Coca-Cola, McDonald’s, Nike, etc.
Poleg tega je njihov razlog za obstoj in glavni cilj (v skladu s členom L.710-1 trgovinskega zakonika) kot posredniških državnih organov opravljati naloge splošnega pomena, ki so jim dodeljene z zakonom, tj. zlasti zastopati interese na področju industrije, trgovine in storitev pred javnimi organi, podpirati lokalna podjetja, povečevati privlačnost svojih območij ter prispevati k načrtovanju rabe zemljišč na teh območjih.
According to AMS, Ryanair is indifferent as to whether or not an airport advertises on its website since this makes no difference to the overall number of Ryanair passengers and, in any case, the fact that Ryanair may or may not also benefit from an airport’s advertising on ryanair.com is commercially irrelevant to the airport.
Industrijske in komercialne dejavnosti gospodarskih zbornic so pomožne glede na njihove naloge splošnega pomena in naj bi prispevale k opravljanju teh nalog.
AMS stresses that there is no reason to question the commercial logic underlying a decision by an airport to advertise on ryanair.com where the services are offered at market price.
Omeniti je treba tudi, da nacionalni zakoni, zlasti člen L.710-1 trgovinskega zakonika, določajo posebne ureditve financiranja za gospodarske zbornice.
It adds that regional airports need such advertising for their survival and growth.
Sredstva gospodarskih zbornic so sestavljena predvsem iz davčnih prihodkov (davek za kritje stroškov gospodarskih zbornic, ki je bil uveden s členom 1600 splošnega davčnega zakonika), subvencij ali celo sredstev, ki izhajajo iz izobraževalnih dejavnosti in dejavnosti upravljanja prometne infrastrukture.
AMS considers that advertising on the Ryanair website increases the number of inbound passengers who are much more likely to generate non-aeronautical revenue for the airport than outbound passengers travelling abroad.
Zato se gospodarskim zbornicam pri kritju stroškov ni treba zanašati izključno na komercialne prihodke.
It concludes that it is therefore more prudent to advertise on the Ryanair website to attract inbound passengers than to use advertising targeting local passengers in newspapers or other media.
To podpira ugotovitev, da so industrijske in komercialne dejavnosti gospodarskih zbornic pomožne glede na njihove naloge splošnega pomena in da je namen teh dejavnosti prispevati k izvajanju navedenih nalog.