natgillin/translations-raw huggingface dataset:
SUMMARY OF THE VIEWS OF INTERESTED THIRD PARTIES
POVZETEK STALIŠČ ZAINTERESIRANIH TRETJIH STRANI
In its comments, TV2 first refers in general to what it considers to be key points in the assessment of the restructuring plan.
se v svojih pripombah na splošno sklicuje na tisto, kar obravnava kot ključne točke v oceni načrta prestrukturiranja.
Public service obligations of TV2 and legal basis
Obveznosti javnih storitev TV2 in pravna podlaga
claims that its principal activity lies in extensive and expensive public service obligations that govern the enterprise’s main channel.
trdi, da so njena osnovna dejavnost obširne in drage obveznosti javnih storitev, ki urejajo glavni program podjetja.
states that such activity currently accounts for more than […] % of the costs of the main channel.
navaja, da taka dejavnost trenutno predstavlja več kot […] % stroškov glavnega programa.
refers to the political decision that led to the current situation.
se sklicuje na politično odločitev, ki je privedla do trenutnega stanja.
The Danish Government and the parties that supported the current Media Policy Agreement agreed that under the restructuring plan, public compensation would not be reintroduced for expenses that TV2 bears in discharging its public service obligations.
Danska vlada in strani, ki so podprle veljavni sporazum o medijski politiki, so se strinjale, da v okviru načrta prestrukturiranja javno nadomestilo ne bo ponovno uvedeno za stroške, ki jih nosi TV2 pri izvajanju svojih obveznosti javnih storitev.
It was decided, on the other hand, to introduce a sustainable market-based business model for TV2 which would ensure that the enterprise could compete on the relevant markets despite its public service obligations, a decision welcomed by TV2.
Po drugi strani je bila sprejeta odločitev, da se za TV2 uvede trajnosten tržni poslovni model, ki bi zagotovil, da bi podjetje lahko konkuriralo na ustreznih trgih kljub svojim obveznostim javnih storitev, to odločitev pa je pozdravila tudi TV2.
argues that its main channel cannot be seen in isolation, as both the main channel and the niche channels underpin the group’s financial result.
navaja, da se njen glavni program ne sme obravnavati ločeno, saj tako glavni program kot tudi nišni programi podpirajo finančne rezultate skupine.
cannot, in any case, fail to discharge its public service mission, which should be acknowledged when applying the Guidelines or Article 106(2) TFEU.
ne sme v nobenem primeru opustiti svoje naloge izvajanja javne storitve, kar naj se upošteva pri izvajanju Smernic ali člena 106(2) PDEU.
The competition situation
Konkurenčne razmere
notes that despite the fact that it dominates the Danish television advertising market, competition in this market is strong and is characterised by the presence of financially robust multinational groups.
navaja, da je konkurenca kljub dejstvu, da ima TV2 vodilni položaj na danskem trgu televizijskega oglaševanja, močna in da je zanjo značilna prisotnost finančno trdnih večnacionalnih skupin.
also claims that its main competitors are not prevented from entering the market, since they have launched a number of new channels in the Danish television market (e.g. SBS 6 (Pro 7), TV3 Puls (MTG) and Canal 9 (Bonnier)).
prav tako trdi, da se njenim konkurentom ne preprečuje vstopa na trg, saj so na danskem televizijskem trgu uvedli številne nove programe (npr. SBS 6 (Pro7), TV3 Plus (MTG) in Canal 9 (Bonnier)).
As regards the pay-TV market, TV2 points out that the group does not have a dominant position on this market, while also noting that the only major Danish commercial TV channel not operating on the market is TV2’s public service channel.
v zvezi s trgom plačniške televizije poudarja, da skupina na tem trgu nima vodilnega položaja, pri čemer opozarja tudi na to, da je edini večji danski komercialni televizijski program, ki ne deluje na trgu, javni televizijski program TV2.
Furthermore, TV2 estimates that the niche channels currently have a share of approximately […] % of the pay-TV market, and expect the station’s total market share to rise to around […]-[…] % once TV2 can start levying user charges for the main public service channel in 2012.
Poleg tega TV2 ocenjuje, da si nišni programi trenutno lastijo približno […]-odstotni delež trga plačniške televizije, pričakuje pa, da bo skupni tržni delež postaje narasel na približno […]–[…] %, ko bo TV2 leta 2012 lahko začela zaračunavati uporabniška nadomestila za glavni javni televizijski program.
Firm in difficulty/duration of the restructuring plan
Podjetje v težavah/čas trajanja načrta prestrukturiranja
points out that it was not able to obtain any loans from banks and that it was not even easy to get a mortgage for its property in Kvaegtorvet.
poudarja, da od bank ni dobila nobenega posojila in da prav tako ni bilo lahko pridobiti hipoteke na njeno posestvo v kraju Kvaegtorvet.
points out that the uncertainty resulting inter alia from the open State aid cases has deterred banks from providing the necessary financing.
Poudarja tudi, da je negotovost, ki med drugim izhaja iz nerešenih zadev glede državne pomoči, banke odvrnila od tega, da bi zagotovile potrebno financiranje.
considers the duration of the restructuring plan to be appropriate and points out that any improvement in its financial situation will only affect its draws on the credit facility, and not its business model, which should ensure TV2’s profitability in the medium and long term.
čas trajanja načrta prestrukturiranja šteje za ustreznega in poudarja, da bo kakršno koli izboljšanje njenega finančnega položaja vplivalo samo na njeno črpanje kreditnih sredstev, ne pa na njen poslovni model, ki naj bi zagotovil srednjeročno in dolgoročno dobičkonosnost TV2.
argues that the introduction of end-user charges for the main public service channel does not entail State aid, but merely gives the channel the same opportunities as its competitors to use the market’s most conventional means of operating on the market, namely charging users who choose to use its services.
trdi, da uvedba nadomestil za končne uporabnike za glavni javni televizijski program ne pomeni državne pomoči, ampak programu daje samo enake priložnosti, kot jih imajo njeni konkurenti, da uporabijo najbolj konvencionalna tržna sredstva za delovanje na trgu, in sicer bremenitev uporabnikov, ki se odločijo za uporabo njenih storitev.
Distortion of competition could be remedied by applying Article 101 or 102 TFEU.
Izkrivljanje konkurence se lahko odpravi z uporabo člena 101 ali 102 PDEU.
According to TV2, the end-user charge, among other elements of the restructuring plan, does not entail any distortion of competition on the relevant markets.
Nadomestilo za končne uporabnike po mnenju TV2 poleg drugih elementov načrta prestrukturiranja na ustreznih trgih ne povzroča izkrivljanja konkurence.
argues in this respect that the plan will ensure that the TV2 group, particularly the main public service channel, will have the necessary liquidity until the introduction of end-user charges.
v zvezi s tem trdi, da bo načrt zagotovil, da bo imela skupina TV2, zlasti glavni javni televizijski program, potrebno likvidnost do uvedbe nadomestil za končne uporabnike.
also states that an alternative re-introduction of non-market based funding as public service compensation would not be preferable to the introduction of end-user charges, in terms of State aid law.
tudi trdi, da glede na zakon o državni pomoči alternativna možnost ponovne uvedbe netržnega financiranja kot javnega nadomestila ne bi bila bolj zaželena kot uvedba nadomestil za končne uporabnike.
stresses that being prevented from launching new channels is a real sacrifice.
poudarja, da je prepoved uvajanja novih programov velika izguba.
It points out that with the digital switchover and sale of its network, it loses the advantage it has hitherto enjoyed via its co-ownership of the network.
Opozarja, da z digitalnim preklopom in prodajo svojega omrežja izgublja prednost, ki jo je doslej imela prek solastništva omrežja.
In response to the opening decision’s question of whether the sale of certain programmes to third parties or restrictions on broadcasting (e.g. sports) should be considered, TV2 responds that the standard contracts bar TV2 from assigning rights to third parties.
na vprašanje iz odločitve o začetku postopka o tem, ali je treba proučiti možnost prodaje določenih programov tretjim stranem ali omejitve oddajanja (npr. šport), odgovarja, da tipske pogodbe družbi TV2 prepovedujejo dodeljevanje pravic tretjim stranem.
Danish fiction and sports are part of TV2’s public service programming.
Danski igrani filmi in šport so del izbora javnih programov TV2.
SBS sees no reason why a series of possibly bad management decisions should lead to a change in the financing model with significant distortive effects on competition.
SBS ne vidi nobenega razloga, zakaj bi morala vrsta verjetno slabih upravljavskih odločitev privesti do spremembe modela financiranja, kar bi imelo znatne izkrivljajoče učinke na konkurenco.
SBS asserts that leaving bad investment decisions aside, TV2 had positive results in the 2004-2008 period and enjoys a dominant position on the TV advertising market.
SBS zatrjuje, da je imela TV2 v obdobju 2004–2008 pozitivne rezultate in ima vodilni položaj na trgu televizijskega oglaševanja, če se odmislijo slabe naložbene odločitve.
It is furthermore of the opinion that the restructuring plan goes far beyond what is necessary.
Poleg tega meni, da načrt prestrukturiranja bistveno presega tisto, kar je potrebno.
The net present value of the right to charge end-user fees is much greater than the estimated optimal equity as identified in the recapitalisation decision.
Trenutna neto vrednost pravice do zaračunavanja naročnin končnim uporabnikom je bistveno večja od ocenjenega optimalnega kapitala, kot je bil določen v odločbi o dokapitalizaciji.
SBS also raises the point that aid granted to the regional channels in the form of licence fees of some DKK 400 million annually should be included in the assessment of the impact of the restructuring plan.
SBS poudarja tudi dejstvo, da bi bilo treba v oceno učinka načrta prestrukturiranja vključiti pomoč, dodeljeno regionalnim programom v obliki naročnin v vrednosti okoli 400 milijonov DKK letno.
SBS claims that neither TV2, nor any of its subsidiaries, is eligible for aid under the restructuring guidelines.
SBS trdi, da v okviru smernic prestrukturiranja do pomoči ni upravičena niti TV2 niti nobena od njenih podružnic.
In this respect, SBS points out that TV2 Denmark, in its first half-yearly report for 2009, had a net equity of DKK 644,9 million, and that the company does not fulfil the criteria for insolvency proceedings.
SBS v zvezi s tem poudarja, da je neto lastniški kapital danske TV2 v njenem poročilu iz leta 2009 za prvo polletje znašal 644,9 milijona DKK in da družba ne izpolnjuje meril za postopke zaradi nesolventnosti.
Any loss resulting from the public service obligation should be analysed under Article 106(2) TFEU, which has not been invoked by the Danish Government.
Kakršno koli izgubo zaradi obveznosti javne storitve bi bilo treba analizirati v okviru člena 106(2) PDEU, čemur danska vlada ni sledila.
SBS argues that the cost allocation between the different parts of the TV2 group must be properly assessed, especially since the costs of the niche channels are very low compared to those of competitors.
SBS trdi, da je treba porazdelitev stroškov med različnimi deli skupine TV2 ustrezno oceniti, zlasti zato, ker so stroški nišnih programov v primerjavi s stroški konkurentov zelo nizki.
The main channel was regarded as a stand-alone operation which could be made profitable by proper pricing standards.
Glavni program se je obravnaval kot samostojna dejavnost, ki bi z ustreznimi standardi določanja cen lahko postala dobičkonosna.
SBS asserts that the TV2 Group was profitable in the 2004-2008 period, if the now abandoned loss-making activities such as TV2 Radio and the impact of the Commission’s recovery decision are taken out of the equation.
SBS zatrjuje, da je bila skupina TV2 v obdobju 2004–2008 dobičkonosna, če se izvzamejo zdaj opuščene deficitne dejavnosti, na primer TV2 Radio, in učinek odločbe Komisije o vračilu.
In any event, TV2 could become profitable, e.g. by reducing costs.
Vsekakor bi lahko TV2 postala dobičkonosna, npr. z zmanjšanjem stroškov.
SBS furthermore takes issue with the market analysis supplied by Denmark.
Poleg tega SBS kritizira tržno analizo, ki jo je posredovala Danska.
SBS particularly disagrees with the outlook for the advertising market, which it expects to grow from 2010 [78].
SBS se zlasti ne strinja s pogledom na oglaševalski trg, v zvezi s katerim pričakuje, da se bo z letom 2010 začel širiti [78].
SBS states that the restructuring plan, if it is to be approved at all, should be limited to the time it would take to sell off assets to address liquidity issues.
SBS navaja, da bi moral biti načrt prestrukturiranja v primeru, če bo odobren, omejen na čas, potreben za odprodajo premoženja za obravnavanje vprašanj o likvidnosti.
SBS states that the introduction of end-user charges will in practice have the same effect as an increase in licence fees, and should be classified as State aid in line with Case C-206/06 Essent Netwerk Noord BV.
SBS navaja, da bo imela uvedba nadomestil za končne uporabnike v praksi enak učinek kot zvišanje naročnin in bi se morala v skladu z zadevo C-206/06 Essent Netwerk Noord BV opredeliti kot državna pomoč.
There are significant differences from Case C-345/02 (Pearle), because the measure was introduced on the sole initiative of Denmark and TV2, and because user fees are not earmarked for specific purposes chosen by the viewers.
Obstajajo bistvene razlike v primerjavi z zadevo C-345/02 (Pearle), ker je bil ukrep uveden samo na pobudo Danske in družbe TV2 in ker naročnine niso namenjene za posebne namene, ki jih izberejo gledalci.
SBS stresses the importance of analysing end-user charges within the framework of the restructuring aid.
SBS poudarja pomembnost analiziranja nadomestil za končne uporabnike v okviru pomoči za prestrukturiranje.
An agreement to introduce end-user charges is likely to affect TV2’s market behaviour and that of relevant third parties such as banks, as of the date of approval of the restructuring plan rather than the date of implementation of the end-user charges.
Sporazum za uvedbo nadomestil za končne uporabnike bo na ravnanje TV2 na trgu in tržno ravnanje zadevnih tretjih strani, kot so banke, verjetno začel učinkovati z datumom odobritve načrta prestrukturiranja, ne pa z datumom začetka izvajanja nadomestil za končne uporabnike.
It further criticised the fact that there is no cap on the amount of end-user charges which TV2 is able to levy, nor any conditions regarding its use.
Nadalje je kritizirala dejstvo, da ni nobene omejitve zneska nadomestil za končne uporabnike, ki jih lahko zaračunava TV2, in nobenih pogojev v zvezi z njihovo porabo.
End-user charges can also be used to finance commercial activities.
Nadomestila za končne uporabnike se lahko porabijo tudi za financiranje komercialnih dejavnosti.
SBS states further that the introduction of end-user charges cannot be reconciled with the concept of public service.
SBS nadalje navaja, da uvedba nadomestil za končne uporabnike ni skladna s pojmom javne storitve.
This means that the restructuring aid as such cannot be justified under Article 106(2) TFEU unless the plans for user charges are dropped.
To pomeni, da pomoči za prestrukturiranje ni mogoče upravičiti s členom 106(2) PDEU, razen če se opustijo načrti za uporabniška nadomestila.
SBS also states that the anticompetitive effects of the user charges are clear, and particularly that it may lead to some operators having to leave the market and that it will also allow TV2 to invest even more aggressively in new content.
SBS tudi navaja, da so protikonkurenčni učinki uporabniških nadomestil jasni ter da lahko vodijo zlasti do tega, da bodo morali nekateri operaterji zapustiti trg, TV2 pa bodo omogočili, da bo v nove vsebine vlagala na agresivnejši način.
This is a bad thing, particularly because TV2 is exceptional in that it holds a dominant position on the advertising market.
To je slabo zlasti zato, ker je TV2 posebna zaradi svojega vodilnega položaja na oglaševalskem trgu.
SBS claims that there is a need for sufficiently strict compensatory measures.
SBS trdi, da obstaja potreba po zadostno strogih izravnalnih ukrepih.
It therefore suggests that TV2, firstly, should not be allowed to introduce user charges.
Zato predlaga, da družbi TV2, prvič, ne bi smelo biti dovoljeno, da uvede uporabniška nadomestila.
Secondly, public tendering should be introduced to ensure more correct internal transfer pricing when programmes are sold from TV2 to its subsidiaries.
Drugič, uvedejo naj se javni razpisi za zagotavljanje pravilnejšega določanja cen notranjih transferjev, kadar TV2 programe proda svojim podružnicam.
Thirdly, TV2 regional channels could be transferred to Danmarks Radio, since the regional channels receive substantial amounts of State aid and because households paying a licence fee and also receiving pay-TV would be paying twice for the TV2 regional channels.
Tretjič, regionalni programi TV2 bi se lahko prenesli na Danmarks Radio, ker regionalni programi prejemajo precejšnje zneske državne pomoči ter zato, ker bi gospodinjstva, ki plačujejo naročnino in sprejemajo tudi plačniško televizijo, za regionalne programe TV2 plačevale dvojno ceno.
Fourthly, TV2 should be required not only to not launch new commercial channels, but also to sell at least some of the existing channels.
Četrtič, od TV2 se ne bi smela zahtevati samo prepoved uvedbe novih programov, ampak tudi prodaja vsaj nekaterih obstoječih programov.
Lastly, TV2 should be obliged to allow advertising from competing operators on its network.
In ne nazadnje, TV2 bi morala konkurenčnim operaterjem omogočiti oglaševanje na svojem omrežju.
SBS also suggests that a number of safeguards should be put in place so as to ensure that TV2 does not use the aid and/or user charges to distort competition.
SBS tudi predlaga, da bi bilo treba uvesti številne zaščitne ukrepe, s čimer bi se zagotovilo, da TV2 pomoči in/ali uporabniških nadomestil ne bo porabila za izkrivljanje konkurence.
Firstly, Denmark should not be allowed to apply discriminatory user charges.
Prvič, Danski ne bi smelo biti dovoljeno, da uporabi diskriminatorna uporabniška nadomestila.
Secondly, TV2 should not be allowed to bundle the main channel with the other channels on the distribution market, and TV2 should be obliged to supply TV2 as a stand-alone channel.
Drugič, TV2 ne bi smelo biti dovoljeno, da glavni program združi z drugimi programi na distribucijskem trgu, družba TV2 pa bi morala biti zavezana k temu, da program TV2 oskrbuje kot samostojni program.
Thirdly, TV2 should be barred from using the aid or user charges for any activity other than the main channel, and from dumping prices in the advertising market.
Tretjič, družbi TV2 bi bilo treba prepovedati uporabo pomoči ali uporabniških nadomestil za kakršno koli dejavnost, ki ni glavni program, in dampinških cen na oglaševalskem trgu.
Fourthly, TV2 should be obliged to give an undertaking that it will not use non-transparent rebates.
Četrtič, TV2 bi morala podjetju, ki ga ne bo uporabila, dati nepregledna povračila.
As concerns the losses in 2007, Viasat points out that these are mainly due to TV2 Radio, which has subsequently been sold off. TV2 did have a decrease in turnover in 2008, but so did most firms, and TV2 still managed to increase its pre-tax profits.
Viasat v zvezi z izgubami leta 2007 poudarja, da so te nastale predvsem zaradi radia TV2 Radio, ki je bil pozneje prodan. Promet TV2 se je leta 2008 zmanjšal, vendar se je to zgodilo v večini podjetij, družbi TV2 pa je kljub temu uspelo povečati svoje dobičke pred obdavčitvijo.
Viasat claims that there is no evidence of short-term cash flow needs.
Viasat trdi, da ni dokazov o kratkoročnih potrebah denarnega toka.
has, on the contrary, recently spent a considerable amount on new film acquisitions, and has also increased its costs, which according to Viasat is due to an increase in its programming stock, a cost increase in the area of general fiction and over-investment in expensive Danish fiction [79].
V nasprotju s tem je TV2 pred nedavnim porabila znaten znesek za nove pridobitve na področju filma in povečala tudi svoje stroške, razlog za to pa je po mnenju zainteresirane strani Viasat v povečanju njene zaloge izbora programov, povečanju stroškov na področju igranega filma na splošno ter prevelikih naložbah na področju dragega danskega igranega filma [79].
In more detail, Viasat stresses that even though a large part of TV2’s interest-bearing debt is still short-term, this is not a problem as long as TV2 can refinance it.
Podrobneje Viasat poudarja, da kljub temu, da je velik del dolga TV2 z obrestmi še vedno kratkoročen, to ni težava, če ga lahko TV2 refinancira.
TV2’s financial costs dropped in 2009 from DKK 49,2 million to DKK 19 million.
Finančni stroški TV2 so se leta 2009 znižali z 49,2 milijona DKK na 19 milijonov DKK.
has also spent substantial funds on new content acquisition.
je precejšnja sredstva porabila tudi za pridobitev novih vsebin.
Furthermore, the negative cash flow in the 2006-2008 period was mainly due to unusually large investment activities, and not costs related to TV2’s operating activities.
Poleg tega je bil razlog za negativen denarni tok v obdobju 2006–2008 v glavnem v neobičajno velikih naložbenih dejavnostih, ne pa v stroških, povezanih z operativnimi dejavnostmi TV2.
The negative cash flow could thus have been eliminated by postponing or reducing investments.
Tako bi se lahko negativen denarni tok odpravil z odložitvijo ali zmanjšanjem naložb.
In the same vein, the reason why TV2 had an increase in its debt was that TV2 invested heavily during 2006-2008.
Hkrati se je dolg TV2 povečal zaradi velikih naložb družbe TV2 v obdobju 2006–2008.
Viasat also points out that the interest burden seems to have decreased as of 2008.
Viasat tudi poudarja, da se je breme obresti od leta 2008 zmanjšalo.
Viasat also questions whether TV2 has problems in obtaining loans, since it seems that TV2 sought to obtain loans from Danske Bank only.
Viasat prav tako dvomi, da ima TV2 težave pri pridobivanju posojil, saj se zdi, da je za posojila zaprosila samo banko Danske Bank.
Moreover, this took place at a time when it was more difficult to obtain a loan than it is now.
Poleg tega se je to dogajalo v času, ko je bilo težje pridobiti posojilo kot zdaj.
Regarding the exogenous factors, Viasat agrees with the assumption in the opening decision of a 1,02 % GDP growth per year.
Viasat se v zvezi z zunanjimi dejavniki strinja s predpostavko iz sklepa o začetku postopka glede 1,02-odstotne letne rasti BDP.
Viasat especially notes that the forecasts concerning the growth of the advertising market made by PWC, on which the Danish Government relies, are substantially more conservative than those by others, especially forecasts made by firms that are active on the market.
Viasat zlasti opozarja, da so napovedi v zvezi s širitvijo oglaševalskega trga, ki jih je objavilo podjetje PWC in na katere se zanaša danska vlada, precej bolj konzervativne od napovedi, ki so jih objavila druga podjetja, zlasti tista, ki so dejavna na trgu.
In its comments on the opening decision, Viasat provides its own forecast for the TV2 group for the 2009-2019 period (report Audon Partners), which shows that TV2 will not be condemned to going out of business in the short or medium term.
Viasat v svojih pripombah k sklepu o začetku postopka zagotavlja lastno napoved za skupino TV2 za obdobje 2009–2019 (poročilo podjetja Audon Partners), ki kaže, da obstoj družbe TV2 kratkoročno ali srednjeročno ne bo ogrožen.
As regards the profitability of the public service channel, Viasat stresses that the TV2 Group consist of such synergies that it is impossible to consider the profitability of each activity in isolation.
Viasat v zvezi z dobičkonosnostjo javnega televizijskega programa poudarja, da je družba TV2 sestavljena iz takih sinergij, da dobičkonosnosti vsake od dejavnosti ni mogoče obravnavati ločeno.