natgillin/translations-raw huggingface dataset:
Viniportugal also promotes the publication of books, prospectuses and practical guides to wine in order to popularise wine culture; it concludes agreements with higher education establishments to promote the training of professionals in the wine and restaurant business; it supports the Portuguese Association of Sommeliers in order to raise the quality of wines served on public premises and to guarantee familiarity with the properties of wine in general; finally, Viniportugal promotes the moderate and responsible consumption of wine through collaboration with health bodies by organising seminars on combating high blood alcohol levels and on road safety and proposing a code of good practices for wine advertising in order to promote wine in a dignified way and prevent the promotion of pre-adolescent alcohol consumption.
Viniportugal spodbuja tudi objavljanje knjig, prospektov in turističnih vodnikov o vinu, da bi potrošnikom približal kulturo vina; sklepa sporazume z višješolskimi ustanovami za spodbujanje usposabljanja strokovnjakov za vino in gostinstvo; podpira portugalsko združenje sommelierjev, da bi se izboljšala kakovost vin, ki se strežejo v lokalih, in zagotovilo poznavanje lastnosti vina na splošno; nazadnje pa Viniportugal spodbuja zmerno in odgovorno uživanje vina, pri čemer sodeluje z zdravstvenimi ustanovami, tako da organizira seminarje o boju proti alkoholiziranosti in o varnosti v cestnem prometu ter predlaga kodeks dobrih praks pri oglaševanju vina za dostojanstveno oglaševanje vina in preprečevanje spodbujanja uživanja alkohola pred adolescenco.
The Portuguese authorities have also provided samples of their advertising which demonstrate compliance with these principles.
Portugalski organi so predložili tudi vzorce oglasov, ki dokazujejo upoštevanje teh načel.
Promotion of Portuguese wine on the markets of other Member States and third countries
Promocija portugalskega vina na trgih drugih držav članic in tretjih držav
As regards campaigns for the promotion of Portuguese wine and wine products on the territory of other Member States and third countries, the Portuguese authorities have indicated that the activities conducted on the markets of other Member States and third countries seek to promote Portuguese wines and take the practical form of the publication of advertisements in specialist magazines, the distribution of newsletters, participation in specialist exhibitions and the promotion of visits by specialist journalists to Portugal.
Po drugi strani so portugalski organi v zvezi s kampanjami za promocijo portugalskega vina in proizvodov iz grozdja in vina na ozemlju drugih držav članic in tretjih držav navedli, da je namen dejavnosti, ki se izvajajo na trgih drugih držav članic in tretjih držav, promocija portugalskih vin, vključujejo pa objavljanje oglasov v specializiranih revijah, razpošiljanje „biltenov“, sodelovanje na specializiranih razstavah in spodbujanje specializiranih novinarjev k obiskom na Portugalskem.
The authorities assure the Commission that these campaigns are not intended to discourage consumers from buying products from other Member States or disparage the abovementioned products and they do not benefit a trademark of a particular undertaking or an individual producer.
Ti organi zagotavljajo, da namen teh kampanj ni odvračati potrošnike od nakupa proizvodov iz drugih držav članic ali zaničevati navedene proizvode in da te kampanje poleg tega ne koristijo znamki posameznega podjetja ali proizvajalca.
In this connection, the Portuguese authorities have provided examples and samples of advertising in the specialist foreign press.
V tem okviru so portugalski organi predložili primere in vzorce oglaševalskih kampanj v tujem specializiranem tisku.
Training measures
Ukrepi usposabljanja
The IVV is the organisation responsible for promoting and carrying out activities for the technical training of, and imparting awareness to, economic agents in the wine sector in order to guarantee the quality of wines and wine products.
IVV je odgovoren za spodbujanje in izvajanje tehničnega usposabljanja in ozaveščanja gospodarskih subjektov v vinskem sektorju, da bi se zagotavljala kakovost vina in proizvodov iz grozdja in vina.
During the period from 1997 to 2002, this service arranged various training schemes for officials of the IVV (1449 officials), other public officials and, to a lesser extent (135 agents), for operators in the sector.
V obdobju 1997–2002 je organiziral različna usposabljanja za svoje uslužbence (1449 uslužbencev), druge javne uslužbence in – čeprav v manjšem obsegu (135 akterjev) – gospodarske subjekte v sektorju.
The Portuguese authorities point out that the cost of the training schemes arranged by the IVV in this period was, with the exception of the general training session ‘Sistema de Informaçao e Gestão Vitivinícola 2000’, the total cost of which was EUR 367,12, entirely borne by the Support Programmes for the Modernisation of Agriculture and Forestry (PAMAF) 6 and by the Agro/Measure 7 Programme, both co-financed by the European Social Fund.
Portugalski organi poudarjajo, da so se stroški usposabljanj, ki jih je IVV organiziral v tem obdobju, razen usposabljanja v splošnem interesu „Sistema de Informaçao e Gestão Vitivinícola – 2000“, ki je stalo 367,12 EUR, v celoti krili iz Programov pomoči za posodabljanje kmetijstva in gozdarstva (PAMAF) 6 in Programa Agro/Mesure 7, ki jih je sofinanciral Evropski socialni sklad.
They state that, accordingly, neither the IVV nor the economic agents had to contribute towards the funding of these training schemes.
Pojasnjujejo, da zato niti IVV niti gospodarskim subjektom ni bilo treba prispevati za financiranje teh usposabljanj.
The wine promotion charge
Dajatev za promocijo vina
The measure at issue relates to the use of revenue from a parafiscal charge levied by the Vine and Wine Institute (hereinafter ‘the IVV’) on operators in the sector since 1995 [9].
Obravnavani ukrep zadeva uporabo prihodkov od davkom podobne dajatve, ki jo je Inštitut za vinogradništvo in vino pobiral od subjektov v sektorju od leta 1995 [9].
This charge is intended to confer on that public body sufficient resources for the performance of coordination tasks in the wine sector in Portugal and represents over 62 % of the budget allocated to running the IVV.
Namen dajatve je zagotoviti temu javnemu organu zadostna sredstva za razvoj usklajevanja vinskega sektorja na Portugalskem, obsega pa več kot 62 % proračuna, povezanega z delovanjem IVV.
According to Article 1(1) of Decree-Law No 119/97, wines and wine products produced on national territory, together with products from outside the country and marketed in Portugal, are subject to the application of a promotion charge by way of compensating IVV for the services it provides in relation to the generic promotion and general coordination of the sector or, in the Autonomous Regions of the Azores and Madeira, by the respective regional services.
V skladu s členom 1(1) zakonskega odloka št. 119/97 se za vina in proizvode iz grozdja in vina, proizvedene na nacionalnem ozemlju, ter proizvode iz tujine, ki se tržijo na Portugalskem, uporablja dajatev za promocijo, ki je nadomestilo za storitve, ki jih v zvezi s splošno promocijo in usklajevanjem sektorja opravlja IVV, v avtonomnih regijah Azori in Madeira pa ustrezne regionalne službe.
This promotion charge is levied not only on wine products which are produced and marketed in Portugal but also on those produced in Portugal and marketed in other Member States or in third countries (exports), and also on wine products originating from other Member States or third countries which are marketed in Portugal (imports).
Dajatev za promocijo se ne uporablja le za proizvode iz grozdja in vina, ki se proizvajajo in tržijo na Portugalskem, temveč se uporablja tudi za proizvode, pridelane na Portugalskem, ki se tržijo v drugih državah članicah in tretjih državah (izvoz), ter za proizvode iz grozdja in vina iz drugih držav članic ali tretjih držav, ki se tržijo na Portugalskem (uvoz).
The amount to be paid is laid down yearly by the competent authorities of the Ministry of Agriculture.
Znesek, ki ga je treba plačati, vsako leto določijo pristojni organi ministrstva za kmetijstvo. Ta znesek se razlikuje glede na to, ali je proizvod pakiran ali ne, in glede na prostornino embalaže.
The revenue from the promotion charge is intended, despite its name, firstly to fund services for the general coordination of the wine sector performed by the IVV and secondly for activities for the promotion of wine and wine products.
Prihodki od dajatve za promocijo so kljub njenemu imenu namenjeni, prvič, financiranju storitev splošnega usklajevanja vinskega sektorja, ki jih opravlja IVV, ter drugič, dejavnostim promocije vina in proizvodov iz grozdja in vina.
ARGUMENTS PUT FORWARD BY THE COMMISSION ON THE INITIATION OF THE FORMAL EXAMINATION PROCEDURE
TRDITVE KOMISIJE OB SPROŽITVI FORMALNEGA POSTOPKA PREISKAVE
On the initiation of the procedure, the Commission considered that, in the exercise of the activities for the general coordination of the wine sector conferred by Community and domestic legislation and also when it organises the allocation of aid for the promotion of wine, the IVV is acting not as a private operator but as a public authority and that there is therefore no State aid in regard to it (see point 66 of the procedure initiation decision).
Komisija je ob sprožitvi postopka menila, da kadar IVV opravlja dejavnosti splošnega usklajevanja vinskega sektorja, dodeljene z zakonodajo Skupnosti in nacionalno zakonodajo, ter kadar organizira dodelitev pomoči za promocijo vina, ne deluje kot zasebni subjekt, temveč kot javni organ, zato ne gre za državno pomoč, kar zadeva ta inštitut (glej točko 66 odločitve o sprožitvi postopka).
As regards the activities of the IVV as a provider of certain services to third parties according to the conditions of the market (see recital 15 above), no economic advantage existed for the IVV on account of its position on the market and therefore no State aid existed in regard to it (see point 70 of the procedure initiation decision).
Kar zadeva dejavnosti, ki jih IVV opravlja kot ponudnik nekaterih storitev za tretje osebe pod tržnimi pogoji (glej uvodno izjavo 15 zgoraj), zaradi njegovega položaja na trgu ne gre za gospodarsko prednost zanj in torej ne gre za državno pomoč, kar zadeva ta inštitut (glej točko 70 odločitve o sprožitvi postopka).
On the basis of the information at its disposal, the Commission also considered that there was no economic advantage and therefore no aid in favour of Viniportugal.
Komisija je na podlagi informacij, ki jih je imela na voljo, tudi sklepala, da ni bilo gospodarske prednosti in torej pomoči za Viniportugal.
The joint trades association is merely a provider of services which was selected according to objective criteria and by means of a public, transparent and non-discriminatory procedure to supply such services (see point 87 of the procedure initiation decision).
To medpanožno združenje je le ponudnik storitev, ki je bil za opravljanje takih storitev izbran po objektivnih merilih ter po odprtem, preglednem in nediskriminatornem postopku (glej točko 87 odločitve o sprožitvi postopka).
However, when the Commission initiated the examination procedure, it considered there was State aid within the meaning of Article 107(1) of the TFEU in favour of economic operators in the wine sector as regards the funding of campaigns for the promotion and advertising of wine and wine products (see point 80 of the procedure initiation decision).
Vendar je Komisija ob sprožitvi postopka preiskave sklepala, da gre za državno pomoč v smislu člena 107(1) PDEU za gospodarske subjekte v vinskem sektorju, kar zadeva financiranje promocijskih in oglaševalskih kampanj za vino in proizvode iz grozdja in vina (glej točko 80 odločitve o sprožitvi postopka).
As regards training activities, the Commission also considered there was State aid within the meaning of Article 107(1) of the TFEU (see points 79 and 80 of the procedure initiation decision).
Komisija je tudi v zvezi z usposabljanji sklepala, da gre za državno pomoč v smislu člena 107(1) PDEU (glej točki 79 in 80 odločitve o sprožitvi postopka).
The Commission initiated the procedure provided for in Article 108(2) of the TFEU because it entertained doubts as regards the compatibility of these two types of aid with the internal market.
Komisija je sprožila postopek iz člena 108(2) PDEU, ker je dvomila o združljivosti teh dveh vrst pomoči z notranjim trgom.
Thus as regards the support for Portuguese wine advertising on the market of other Member States and third countries, the Commission did not, at the initiation stage, have sufficient information enabling it to conclude that these campaigns, although mentioning the origin of the wines, only conveyed information on the objective characteristics of the products concerned and did not contain subjective claims regarding the quality of the products based simply on their origin (see point 119 of the procedure initiation decision).
Tako, kar zadeva pomoč za oglaševanje portugalskega vina na trgih drugih držav članic in tretjih držav, Komisija ob sprožitvi postopka ni imela zadostnih podatkov, na podlagi katerih bi lahko sklepala, da te kampanje, čeprav je v njih omenjen izvor vina, prinašajo le informacije o objektivnih lastnostih zadevnih proizvodov in ne vsebujejo subjektivnih trditev o kakovosti proizvodov samo zaradi njihovega izvora (glej točko 119 odločitve o sprožitvi postopka).
As regards the funding of aid for promotion and training, the Commission considered, in accordance with the case law of the Court of Justice, that aid for domestic producers could only be funded by parafiscal charges applicable also to imports from producers of the same product in other Member States when there are assurances that these can benefit from these advantages in the same way as domestic producers.
Komisija je v zvezi s financiranjem pomoči za promocijo in usposabljanje v skladu s sodno prakso Sodišča sklepala, da se pomoč za nacionalne proizvajalce lahko financira z davkom podobnimi dajatvami, ki bremenijo tudi uvoz proizvajalcev enakega proizvoda iz drugih držav članic, le če obstajajo zagotovila, da so lahko upravičeni do teh ugodnosti enako kot nacionalni proizvajalci.
The Commission did not, at the procedure initiation stage, have sufficient information enabling it to conclude that in the present case there had not been any discrimination between domestic and imported products.
Vendar pa Komisija ob sprožitvi postopka ni imela zadostnih podatkov, na podlagi katerih bi lahko sklepala, da v obravnavanem primeru ni bilo diskriminacije med nacionalnimi in uvoženimi proizvodi.
Accordingly, it is unable to conclude that the products from other Member States, on which the charge also had to be paid, benefited in the same way and to the same extent as domestic products from all the advantages arising from the charge (see point 135 of the procedure initiation decision).
To pomeni, da ni mogla sklepati, da so bili proizvodi iz drugih držav članic, za katere je tudi bilo treba plačati dajatev, enako in v istem obsegu kot nacionalni proizvodi upravičeni do vseh ugodnosti, ki izhajajo iz dajatve (glej točko 135 odločitve o sprožitvi postopka).
The Commission thus asked the Portuguese authorities to provide any information it could which might be useful for the evaluation of the measures in question, particularly as regards the non-discriminatory nature of the method of funding the aid in question (i.e. the aid for the promotion and advertising of wine and wine products, both in Portugal and on the territory of other Member States and third countries and also training aid), and with regard to the objective nature of the advertising campaigns conducted on the markets of Member States and third countries.
Komisija je takó portugalske organe zaprosila, naj ji pošljejo vse koristne podatke za ocenitev zadevnih ukrepov, zlasti o nediskriminatornosti metode financiranja obravnavanih pomoči (tj. pomoči za promocijo in oglaševanje vina in proizvodov iz grozdja in vina na Portugalskem in na ozemlju drugih držav članic in tretjih držav ter pomoči za usposabljanje) in objektivnosti oglaševalskih kampanj, ki so se izvajale na trgih držav članic in tretjih držav.
This decision is limited to examining the application of the parafiscal charge from its entry into force until 31 December 2006, the date of the entry into force of the Community’s new Guidelines on State aid in the agricultural and forestry sector 2007-2013, without prejudice to the position which the Commission will take in relation to application of the promotion charge beyond that date.
Ta odločitev je omejena na preučitev uporabe davkom podobne dajatve od začetka njene veljavnosti do 31. decembra 2006, ko so začele veljati nove Smernice Komisije o državni pomoči v kmetijskem in gozdarskem sektorju 2007–2013, in brez poseganja v stališče, ki ga bo Komisija sprejela o uporabi dajatve za promocijo po tem datumu.
OBSERVATIONS SUBMITTED BY PORTUGAL
PRIPOMBE PORTUGALSKE
As regards aid for training, the Portuguese authorities stated the following.
Portugalski organi so v zvezi s pomočjo za usposabljanje navedli naslednja dejstva.
Between 1997 and 2000, the IVV undertook training activities relating to essential questions in the wine sector in Portugal which were directed mainly at employees of the IVV and other public bodies and, to a lesser extent, operators in the wine sector.
IVV je v obdobju 1997–2000 izvajal usposabljanja o temeljnih vprašanjih vinskega sektorja na Portugalskem, ki so bila namenjena predvsem uslužbencem IVV in drugih javnih organov, manj pa gospodarskim subjektom v vinskem sektorju.
The cost of all these activities promoted and organised by the IVV in the period in question was entirely supported by the ‘Support Programmes for the Modernisation of Agriculture and Forestry’ (PAMAF 6) and the programme ‘Agro/Medida 7’, which is co-financed by the Community by means of the European Social Fund (ESF) – and the ‘Programme of Investment and Development Expenditure of Central Government’ (PIDDAC).
Stroški vseh dejavnosti, ki jih je IVV spodbujal in izvedel v zadevnem obdobju, so bili v celoti pokriti iz „programov pomoči za posodabljanje kmetijstva in gozdarstva“ (PAMAF) 6 in programa „Agro/Mesure 7“, ki sta jih financirala delno Skupnost, tj. Evropski socialni sklad (ESS), in delno država, ter iz „načrta za naložbe in izdatke za razvoj centralne uprave“ (PIDDAC).
The only activity in the period in question whose cost was actually covered by the IVV’s budget was the general training ‘Sistema de Informação e Gestão Vitivinícola 2000’, which took place in 2000 at a total cost of EUR 367,12; it was aimed at staff of the Regional Agriculture Departments (the regional services of the Ministry of Agriculture itself) and of the Regional Viticulture and Wine Committees, which are the competent bodies for guaranteeing the authenticity and quality of wines from specific regions.
Edina dejavnost v zadevnem obdobju, katere stroški so bili v resnici pokriti iz proračuna IVV, je bilo usposabljanje v splošnem interesu „Sistema de Informação e Gestão Vitivinícola 2000“, ki je bilo izvedeno leta 2000 in katerega celotni stroški so bili 367,12 EUR, namenjeno pa je bilo zaposlenim v regionalnih oddelkih za kmetijstvo (regionalne službe ministrstva za kmetijstvo) in v regionalnih odborih za vinogradništvo, ki so pristojni organi za zagotavljanje pristnosti in kakovosti vin iz posebnih regij.
Finally, they point out that the negligible cost of this activity – only EUR 367,12 – makes its impact on competition in the common market non-existent, or at most minimal.
Nazadnje, portugalskim organom se zdi potrebno poudariti, da je učinek te dejavnosti na konkurenco na notranjem trgu zaradi zanemarljivega stroška – samo 367,12 EUR – neobstoječ ali vsaj „de minimis“.
Aid for the promotion and advertising of Portuguese wine on markets of other Member States and third countries
Pomoč za promocijo in oglaševanje portugalskega vina na trgih drugih držav članic in tretjih držav
As regards the doubts entertained by the Commission concerning the support granted to the advertising of Portuguese wine on the market of other Member States and third countries, the Portuguese authorities have provided the following information.
Kar zadeva dvom Komisije o pomoči, dodeljeni za oglaševanje portugalskega vina na trgih drugih držav članic in tretjih držav, so portugalski organi predložili naslednje informacije.
Viniportugal’s promotion and advertising activities in Portugal and in the territory of other Member States and third countries are of a general nature, do not relate to specific trademarks and are not aimed at the promotion of particular undertakings or individual producers.
Promocijske in oglaševalske dejavnosti, ki jih je Viniportugal izvajal na Portugalskem in na ozemlju drugih držav članic in tretjih držav, naj bi bile splošne ter naj ne bi niti zadevale posebnih panog niti naj ne bi bil njihov namen promocija določenih podjetij ali posameznih proizvajalcev.
These campaigns are not intended to disparage the wine products of other Member States or discourage consumers from buying wine products from other Member States, moreover they conform to applicable Community legislation (namely the legislation on the labelling, presentation and advertising of foodstuffs).
Namen teh kampanj naj ne bi bilo zaničevanje proizvodov iz grozdja in vina iz drugih držav članic, prav tako naj ne bi odvračale potrošnikov od nakupa proizvodov iz grozdja in vina iz drugih držav članic, bile pa naj bi v skladu z veljavno zakonodajo Skupnosti (in sicer z zakonodajo o označevanju, predstavitvi in oglaševanju živil).
Accordingly, Viniportugal’s advertising activities in other Member States of the European Union and in third countries respect the negative criteria laid down in paragraphs 18 to 30 of the Community guidelines for State aid for advertising of products listed in Annex I to the EC Treaty and of certain non-Annex I products [11] (hereinafter ‘Guidelines for State aid for advertising’), which were in force during the application of the aid in question.
Zato naj bi se pri oglaševalskih dejavnostih, ki jih je Viniportugal izvajal v drugih državah članicah Evropske unije in tretjih državah, upoštevala negativna merila, določena v odstavkih od 18 do 30 Smernic Skupnosti o državni pomoči za oglaševanje proizvodov iz Priloge I k Pogodbi ES in nekaterih proizvodov, ki niso zajeti v Prilogi I [11] (v nadaljnjem besedilu: Smernice o državni pomoči za oglaševanje), ki so veljale med izvajanjem zadevne pomoči.
Similarly, these activities fulfil the positive criteria set out in paragraphs 31 et seq. of the Guidelines for State aid for advertising.
Te dejavnosti naj bi izpolnjevale tudi pozitivna merila, določena v odstavku 31 in naslednjih Smernic o državni pomoči za oglaševanje.
These activities are intended to familiarise the consumers of other Member States with Portuguese wines, thereby facilitating the development of activities of the Portuguese wine sector within the meaning of 107(3)(c) of the TFEU.
Njihov namen naj bi bil namreč seznanjanje potrošnikov v drugih državah članicah s portugalskimi vini, kar naj bi pospeševalo razvoj dejavnosti portugalskega vinskega sektorja v smislu člena 107(3)(c) PDEU.
Viniportugal’s campaigns outside Portugal are intended to publicise the basic characteristics of Portuguese wine, inviting consumers in other Member States and third countries to taste these unfamiliar products.
Namen kampanj, ki jih je Viniportugal izvajal zunaj Portugalske, naj bi bilo seznaniti potrošnike v drugih državah članicah in tretjih državah z osnovnimi lastnostmi portugalskega vina, tako da so jih pozivale, naj pokusijo te proizvode, ki jih ne poznajo.
The campaigns contain no subjective statement as to the quality of the products based solely on their origin; this is in accordance with the Guidelines for State aid for advertising.
Kampanje naj ne bi vsebovale nobene subjektivne izjave o kakovosti proizvodov, ki bi temeljile le na njihovem izvoru, kar je v skladu s Smernicami o državni pomoči za oglaševanje.