natgillin/translations-raw huggingface dataset:
However it is not possible to establish from an analysis of prices whether or not the price trend actually contributed to reducing the total income from advertising, thereby increasing the need for state funding.
Vendar na podlagi analize cen ni mogoče ugotoviti, ali je trend cen dejansko prispeval k zmanjšanju skupnega prihodka iz oglaševanja ali ne, pri čemer se je povečala potreba po državnem financiranju.
To address this issue, the Commission has analysed TV2’s pricing behaviour and the impact this had on its overall level of advertising income.
Da bi Komisija obravnavala to vprašanje, je analizirala oblikovanje cen pri TV2 in učinek, ki ga je to imelo na skupno raven prihodkov iz oglaševanja.
As the following recitals show, TV2 applied a number of price increases and price reductions (by granting higher discounts) during the period under investigation.
Kot je pojasnjeno v naslednjih uvodnih izjavah, je TV2 v preiskovanem obdobju večkrat zvišala in znižala cene (z dodelitvami večjih popustov).
The table below gives an overview of the trend in TV2’s overall level of advertising income (million DKK) from 1998 to 2002, the period during which the complainant alleges that TV2 was forcing down prices on the Danish market:
Spodnja preglednica vsebuje pregled nad gibanjem skupne ravni dohodka TV2 iz oglaševanja (v milijonih DKK) v obdobju 1998–2002, tj. v obdobju, za katero pritožnik trdi, da je TV2 zniževala cene na danskem trgu:
In 2000, TV2 expected competition to intensify and did not raise its prices.
Leta 2000 je TV2 pričakovala, da se bo konkurenca močno okrepila, zato ni zvišala svojih cen.
Actual prices did indeed fall because of the new rebate scheme introduced by TV2.
Dejanske cene so se res znižale zaradi novega sistema popustov, ki ga je uvedla TV2.
As a result, TV2 expanded its capacity utilisation by 33 % over the previous year.
Tako je TV2 od leta poprej povečala izkoriščenost svojih zmogljivosti za 33 %.
However, the pricing measures led to an 8,4 % increase in its nationwide advertising turnover.
Toda cenovni ukrepi so pripeljali do 8,4-odstotnega povečanja prometa TV2 iz oglaševanja po celotni državi.
In 2001, TV2 again raised its prices.
Leta 2001 je TV2 spet zvišala svoje cene.
However, overall turnover in the advertising market shrank even more.
Vendar se je promet na celotnem oglaševalskem trgu zmanjšal še bolj.
From the above it can be concluded that the use of extensive rebates brought about a reduction in the actual price level.
Na podlagi zgoraj navedenega je mogoče sklepati, da je uporaba obsežnih popustov povzročila znižanje dejanske ravni cen.
was able to offset the fall in prices by expanding its capacity utilisation.
je lahko izravnala to znižanje cen s povečanjem izkoriščenosti svojih zmogljivosti.
As its competitors did not have the same capacity reserve, they did not have that option.
Ker konkurenti niso imeli na razpolago enake rezerve zmogljivosti, niso imeli enakih možnosti.
In order to gain market acceptance, they had to follow TV2’s lead.
Da bi bili uspešni na trgu, so morali slediti TV2.
During years when TV2 increased prices, its total advertising turnover fell.
V letih, ko je TV2 zvišala cene, je doživela upad svojega skupnega prometa iz oglaševanja.
By contrast, when TV2 reduced prices, it was able to increase its total turnover.
Ko pa je TV2 znižala svoje cene, je lahko povečala svoj skupni promet.
The Commission therefore concludes that TV2’s price cuts actually resulted in higher overall income.
Komisija zato sklepa, da so znižanja cen, ki jih je uvedla TV2, dejansko pripeljala do višjega skupnega prometa.
Consequently, TV2’s pricing behaviour cannot be said to suggest that it did not seek to maximise revenue.
Posledično oblikovanje cen pri TV2 ne kaže, da podjetje ni poskušalo kar najbolj povečati svojih prihodkov.
TV advertising spending in Denmark compared with the EU as a whole
Izdatki za televizijsko oglaševanje na Danskem v primerjavi z EU kot celoto
Comparing prices between the Danish operators and analysing TV2’s pricing gives no indication of whether or not overall prices on the Danish television advertising market were too low.
Primerjava cen med danskimi operaterji in analiza oblikovanja cen TV2 ne kažeta, ali je bila raven cen na danskem trgu za televizijsko oglaševanje prenizka ali ne.
A depressed level of prices could stem from TV2 having used its stronger position to bring down the overall level of spending on television advertising below what it would have been under normal competition.
Taka nizka raven cen bi lahko izhajala iz dejstva, da je TV2 izkoristila svoj superiorni položaj, da je spravila skupno stopnjo izdatkov za televizijsko oglaševanje pod običajno konkurenčno raven.
To address this issue, the Commission has analysed economic data on the advertising market in all EU countries and compared them with Denmark.
Komisija je z namenom, da bi obravnavala to vprašanje, analizirala gospodarske podatke, dobljene na oglaševalskem trgu v vseh državah EU, in jih primerjala z Dansko.
As Danish television advertising is most closely comparable with other Nordic countries, the Commission also compared the data for Denmark and the other Nordic countries (Finland, Sweden and Norway) [92].
Ker je danski oglaševalski trg najbolj primerljiv z drugimi nordijskimi državami, je Komisija opravila tudi primerjavo podatkov med Dansko in drugimi nordijskimi državami (Finsko, Švedsko in Norveško) [92].
The key figures on television advertising spending that were analysed were: (1) television advertising expenditure as a percentage of total advertising expenditure; (2) television advertising expenditure per capita; (3) television advertising expenditure as a proportion of GDP.
Ključne analizirane številke za izdatke za televizijsko oglaševanje so bile: (1) izdatki za televizijsko oglaševanje kot odstotek skupnih izdatkov za oglaševanje; (2) izdatki za televizijsko oglaševanje na osebo; (3) izdatki za televizijsko oglaševanje kot del BDP.
The table below gives an overview of these key figures:
Spodnja preglednica je pregled teh ključnih številk:
Key figures on television advertising spending in Denmark, the EU and other Nordic countries
Ključne številke za izdatke za televizijsko oglaševanje na Danskem, v EU in drugih nordijskih državah
Source: European Audiovisual Observatory, Eurostat.
Vir: European Audiovisual Observatory, EuroStat.
TV advertising spending as % of total advertising spending
Izdatki za televizijsko oglaševanje kot % skupnih izdatkov za oglaševanje
Nordic
nordijske države
TV advertising spending per capita (million EUR)
Izdatki za televizijsko oglaševanje na osebo (v milijonih EUR)
TV advertising spending as ‰ of GDP
Izdatki za televizijsko oglaševanje kot ‰ BDP
The table above shows that television advertising accounted for a smaller proportion of total advertising expenditure in Denmark (27 %) than the EU average (37 %).
Zgornja preglednica kaže, da je bil delež televizijskega oglaševanja iz skupnih izdatkov za oglaševanje na Danskem manjši (27 %) v primerjavi s povprečjem EU (37 %).
However, the figures show that there is a general north-south divide in Europe [93].
Vendar podatki kažejo, da obstaja splošna delitev med severno in južno Evropo [93].
In the southern Member States, spending on television advertising is considerably higher than in the northern Member States [94].
V državah članicah na jugu so izdatki za televizijsko oglaševanje bistveno večji kot v državah članicah na severu [94].
The same pattern can be seen for television advertising spending as a proportion of GDP [95].
Enak vzorec je mogoče opaziti za izdatke za televizijsko oglaševanje kot delež BDP [95].
Television advertising expenditure per capita also shows a marked difference between the Member States [96].
Tudi izdatki za televizijsko oglaševanje na osebo kažejo veliko razliko med državami članicami [96].
Looking at the Nordic figures, the Danish spending pattern is in line with the other Nordic countries.
Glede na podatke nordijskih držav je danski vzorec izdatkov v skladu z vzorcem drugih nordijskih držav.
In view of the above, the Commission concludes that there is no clear, unequivocal evidence that the Danish television advertising market was systematically and consistently depressed as a result of TV2’s pricing behaviour.
Ob upoštevanju navedenega Komisija sklepa, da ni jasnih in nedvoumnih dokazov o tem, da bi bil danski trg za televizijsko oglaševanje sistematično in stalno v krizi zaradi oblikovanja cen pri TV2.
The complainant also submitted comparative data on contact prices (expressed in CPM [97]) across borders for one media type and across all media types in one particular country.
Pritožnik je predložil tudi primerjalne podatke o povezanih cenah (izražene v CPM [97] onkraj meja za eno vrsto sredstev javnega obveščanja in po vseh vrstah sredstev javnega obveščanja v neki državi.
The data submitted by the complainant compares the cost for contacting 1000 individuals by an advertisement either in print or on television in Denmark, Norway and Sweden [98].
Podatki, ki jih je predložil pritožnik, primerjajo stroške, s katerimi oglas doseže 1000 posameznikov bodisi z uporabo tiskanih medijev ali televizije na Danskem, Norveškem in Švedskem [98].
The data shows that television advertising is less expensive in Denmark than it is in Sweden and Norway [99], whereas the opposite is true for print media [100].
Podatki kažejo, da je televizijsko oglaševanje na Danskem cenejše kot na Švedskem in Norveškem [99], obratno pa velja za tiskane medije [100].
However, the Commission cannot verify the reliability of the data provided and no such data are publicly available.
Vendar pa Komisija ne more preveriti zanesljivosti predloženih podatkov in ti podatki niso javno objavljeni.
Since the information is rather limited and does not take possible cultural differences into account, the Commission cannot draw any valid conclusions on the level of contact prices for the different media in the Scandinavian countries.
Glede na dejstvo, da so podatki razmeroma omejeni in ne upoštevajo morebitnih kulturnih razlik, Komisija ne more sprejeti tehtnih sklepov o ravni povezanih cen za različne medije v skandinavskih državah.
The Commission therefore concludes that TV2 had the highest price on the Danish market during the period under investigation, being able to price its product 15-40 % higher than its competitors depending on the reach in the relevant target group.
Komisija zato sklepa, da je imela TV2 v preiskovanem obdobju najvišje cene za oglaševanje na danskem trgu, ker je imela možnost postaviti 15–40 % višjo ceno za svoj proizvod kot njeni konkurenti, odvisno od dostopa do zadevne ciljne skupine.
Compared with Sweden and Norway, prices are approximately 20 % lower in Denmark.
V primerjavi s Švedsko in Norveško so cene na Danskem približno 20 % nižje.
In the light of the above analyses, the Commission concludes that, from a State aid perspective, there is no clear evidence that TV2 did not attempt to maximise its advertising revenue or that its behaviour in the advertising market led to an increased need for State funding.
Glede na zgornje analize Komisija sklepa, da z vidika državne pomoči ni jasnih dokazov o tem, da TV2 ni poskušala kar najbolj povečati svojih prihodkov iz oglaševanja ali da bi njeno ravnanje na oglaševalskem trgu pripeljalo do večje potrebe po državnem financiranju.
The Commission finds that Denmark unlawfully implemented the aid in question in breach of Article 108(3) of the Treaty on the Functioning of the European Union.
Komisija ugotavlja, da je Danska nezakonito izvajala zadevno pomoč s kršitvijo člena 108(3) Pogodbe o delovanju Evropske unije.
However, in the light of the Court’s judgment and on the basis of the considerations set out above, the Commission considers that the aid is compatible with the internal market on the basis of Article 106(2) of the Treaty on the Functioning of the European Union.
Vendar glede na sodbo Sodišča in na podlagi zgornjih premislekov Komisija meni, da je pomoč združljiva z notranjim trgom na podlagi člena 106(2) Pogodbe o delovanju Evropske unije.
In the light of the Court’s order, the question has to be examined whether the above finding might result in overcompensation of TV2, since the DKK 628 million reclaimed from TV2 by the Danish State with interest in 2004 is now deemed compatible with the internal market and might be repaid to TV2 by the State.
Glede na sklep Sodišča je treba preučiti, ali bi zgoraj navedeno financiranje lahko povzročilo prekomerna nadomestila TV2, saj se 628 milijonov DKK, ki jih je danska država zahtevala od TV2 z obrestmi leta 2004, trenutno obravnava kot združljivi z notranjim trgom in jih bo danska država morda povrnila TV2.
Repayment of that sum could conceivably result in overcompensation in view of the recapitalisation measures that were actually implemented in 2004 (case N 313/2004) because of TV2’s financial needs following recovery.
Povračilo bi verjetno lahko povzročilo prekomerno nadomestilo z vidika ukrepov za dokapitalizacijo, ki so se dejansko izvedli leta 2004 (zadeva N 313/2004) zaradi finančnih potreb TV2, ki so sledile vračilu.
As paragraphs 34 and 35 of the Court order indicate, the recovery obligation was indeed a necessary prerequisite for the 2004 recapitalisation measures, given that the Danish authorities chose not to allow TV2 to go into bankruptcy.
Kot kažeta odstavka 34 in 35 sklepa Sodišča, je bila obveznost glede vračila dejansko potreben predpogoj za ukrepe za dokapitalizacijo za leto 2004, glede na to, da so se danske oblasti odločile, da ne bodo dovolile, da gre TV2 v stečaj.
After the recovery decision, the Danish authorities actually recovered DKK 1050 million (i.e. more than the DKK 628 million plus interest).
Po odločbi o vračilu so danske oblasti dejansko dobile povrnjenih 1050 milijonov DKK (tj. več kot 628 milijonov DKK z obrestmi).
As indicated in the Court order, following the Court’s annulment of the recovery decision, the reason for recovering the DKK 628 million plus interest ceased to exist.
Kot je navedeno v sklepu Sodišča, ki je sledil razglasitvi ničnosti odločbe o vračilu, ni bilo več razloga za povračilo 628 milijonov DKK.
However, the Danish authorities submitted a declaration undertaking not to repay the sum recovered to TV2, or if certain cumulative conditions were met, to repay TV2 a sum equivalent at most to the difference between the amount (including interest) that was actually recovered from TV2 in respect of the period 1995-2002 and the amount of the recapitalisation measures.
Vendar so danske oblasti predložile izjavo, na podlagi katere postaji TV2 ne bi povrnili zneska, ki je bil vrnjen oblastem, ali pa bi, če bi bili izpolnjeni določeni kumulativni pogoji, postaji TV2 povrnile znesek, ki bi bil v najboljšem primeru enak razliki med zneskom (vključno z obrestmi), ki ga je TV2 dejansko vrnila za obdobje 1995–2002, in zneskom za ukrepe za dokapitalizacijo.
In line with the Court Order, given the above commitment, there is no risk of TV2 being overcompensated in terms of the State aid for the years 1995-2002 seen in conjunction with the 2004 recapitalisation measures,
V skladu s sklepom Sodišča glede na zgoraj navedeno zavezo ne obstaja nevarnost, da bi TV2 prejela prekomerno nadomestilo v smislu državne pomoči za leta 1995–2002, obravnavano skupaj z ukrepi za dokapitalizacijo za leto 2004 –
The measures implemented by Denmark in favour of TV2/Danmark between 1995 and 2002 in the form of the licence fee resources and other measures discussed in this Decision are compatible with the internal market within the meaning of Article 106(2) of the Treaty on the Functioning of the European Union.
Ukrepi, ki jih je Danska izvedla v korist TV2/Danmark med letoma 1995 in 2002 v obliki prihodkov iz naročnin, in drugi ukrepi, obravnavani v tem sklepu, so združljivi z notranjim trgom v smislu člena 106(2) Pogodbe o delovanju Evrope unije.
With effect from 1 December 2009, Articles 87 and 88 of the EC Treaty have become Articles 107 and 108, respectively, of the TFEU.
Z začetkom veljavnosti 1. decembra 2009 sta člena 87 in 88 Pogodbe ES postala člena 107 in 108 PDEU.
For the purposes of this Decision, references to Articles 107 and 108 of the TFEU should, where appropriate, be understood as references to Articles 87 and 88 of the EC Treaty.
Za namene tega sklepa se sklicevanja na člena 107 in 108 PDEU po potrebi razumejo kot sklicevanja na člena 87 in 88 Pogodbe ES.
In 2003, TV2 was converted into a limited liability company and its name changed to TV2/Danmark A/S.
Leta 2003 se je TV2 preoblikovala v družbo z omejeno odgovornostjo in se preimenovala v TV2/Denmark A/S.
For the sake of simplicity, ‘TV2’ will be used in this decision to refer to the Danish public service television broadcaster TV2/Danmark, irrespective of its legal form.
Zaradi jasnosti se bo v tem sklepu ime ‚TV2‘ uporabljalo za sklicevanje na dansko javno radijsko in televizijsko postajo TV2/Denmark ne glede na njeno pravno obliko.
Commission decision of 21 January 2003, ‘State financing of Danish public broadcaster TV2 by means of licence fee and other measures’ ( OJ C 59, 14.3.2003, p. 2).
Odločba Komisije z dne 21. januarja 2003, Državno financiranje danske javne radijske in televizijske postaje TV2 iz naročnine in z drugimi ukrepi (UL C 59, 14.3.2003, str. 2).
Commission Decision 2005/217/EC of 19 May 2004 on measures implemented by Denmark for TV2/Danmark (OJ L 85, 23.3.2006, p. 1).
Odločba Komisije 2005/217/ES z dne 19. maja 2004 o ukrepih, ki jih izvaja Danska za TV2/Danmark (UL L 85, 23.3.2006, str. 1).
The DKK 1050 million included not only the DKK 628 million plus interest up to the date of recovery, but also a corresponding amount for 2003, which the Danish Government reclaimed on its own initiative.
1050 milijonov DKK je vključevalo 628 milijonov DKK z obrestmi do datuma vračila, pa tudi ustrezno vsoto za leto 2003, ki jo je danska vlada zahtevala na lastno pobudo.
Commission decision C(2004) 3632 of 6 October 2004 on the recapitalisation of TV2/Danmark A/S.
Odločba Komisije C(2004) 3632 z dne 6. oktobra 2004 o dokapitalizaciji TV2/Danmark A/S.
Joined Cases T-309/04, T-317/04, T-329/04 and T-336/04.
Združene zadeve T-309/04, T-317/04, T-329/04 in T-336/04.
Case T-12/05, Order of the Court of First Instance of 24 September 2009.
Zadeva T-12/05, sklep Sodišča prve stopnje z dne 24. septembra 2009.
Paragraph 43 of the grounds of the order.
Odstavek 43 obrazložitve sklepa.
Commission decision of 4 August 2009 (OJ C 9, 14.1.2009, p. 2).
Sklep Komisije z dne 4. avgusta 2009 (UL C 9, 14.1.2009, str. 2).
Case T-114/09, Order of the President of the Fifth Chamber of the General Court, 17 May 2010.
Zadeva T-114/09, sklep predsednika petega senata Splošnega sodišča, 17. maja 2010.
OJ C 207, 2.9.2009, p. 2.
UL C 207, 2.9.2009, str. 2.
By Act No 335 of 4 June 1986, which entered into force on 1 July 1986.
Z Zakonom št. 335 z dne 4. junija 1986, ki je začel veljati 1. julija 1986.
Act No 578 of 24 June 1994, as amended by Act No 666 of 5 July 1996, Act No 75 of 29 January 1997, Act No 138 of 19 February 1998, Act No 208 of 6 April 1999, Act No 551 of 20 June 2000, Act No 203 of 22 March 2001, Act No 701 of 15 July 2001, Act No 1052 of 17 December 2002.
Zakon št. 578 z dne 24. junija 1994, kakor je bil spremenjen z Zakonom št. 666 z dne 5. julija 1996, Zakonom št. 75 z dne 29. januarja 1997, Zakonom št. 138 z dne 19. februarja 1998, Zakonom št. 208 z dne 6. aprila 1999, Zakonom št. 551 z dne 20. junija 2000, Zakonom št. 203 z dne 22. marca 2001, Zakonom št. 701 z dne 15. julija 2001, Zakonom št. 1052 z dne 17. decembra 2002.
Paragraph 18 of the Broadcasting Act (1994 version).
Odstavek 18 Zakona o oddajanju (različica iz leta 1994).
Paragraph 119.
Odstavek 119.
Broadcasting Act, Section 30 (1994 version).
Zakon o oddajanju, oddelek 30 (različica iz leta 1994).
See recitals 79 ff. of the present decision.
Glej uvodno izjavo 79 in naslednje tega sklepa.
Executive Order No 874 of 9 December 1998 concerning radio and television services by way of satellite or cable; Executive Order No 1349 of 18 December 2000 concerning local radio and television services.
Odredba št. 874 z dne 9. decembra 1998 o radijskih in televizijskih storitvah prek satelita ali kabla; Odredba št 1349 z dne 18. decembra 2000 o lokalnih radijskih in televizijskih storitvah.
Executive order 658 of 18 August 1997, Sections 12-13.
Odredba št. 658 z dne 18. avgusta 1997, oddelka 12–13.
Order No 740 of 21 August 2001, implementing Directive 2000/52/EC on separate accountancy between Danmarks Radio’s and TV2’s public service undertaking and any other undertakings.
Odredba št. 740 z dne 21. avgusta 2001 o izvajanju Direktive 2000/52/ES o ločenem računovodstvu za izvajanje javnih storitev in za izvajanje drugih storitev Danmarks Radio in TV2.
Sections 61-63 of the Broadcasting Act (1994 version).
Oddelki 61–63 Zakona o oddajanju (različica iz leta 1994).
Section 38 of the Danish Act on Radio Communications and Allocation of Radio Frequencies and section 48 of the Danish Act on Radio Frequencies.
Oddelek 38 danskega Zakona o radijskih komunikacijah in dodeljevanju radijskih frekvenc ter oddelek 48 danskega Zakona o radijskih frekvencah.
Introduced by Act 1208 of 27.12.1996 and incorporated in Section 60(a) of the 1997 version of the Broadcasting Act; abolished on 1 January 2002 by Act No 259 of 8.5.2002.
Uvedeno z Zakonom št. 1208 z dne 27.12.1996 in vključeno v oddelek 60(a) različice Zakona o oddajanju iz leta 1997; razveljavljeno 1. januarja 2001 z Zakonom št. 259 z dne 8.5.2002.
Advertisers can purchase advertising time on the Danish TV stations in two ways: on the basis of gross rating points (GRPs), which relate to the total audience aged 12 years and over, or on the basis of target rating points (TRPs), which relate to a narrower target group.
Oglaševalci lahko zakupijo oglaševalski čas na danskih televizijskih postajah na dva načina: na podlagi točk bruto gledanosti (Gross Rating Points – GRP), ki se nanašajo na celotno število gledalcev od starosti 12 let naprej, ali na podlagi točk ciljne gledanosti (Target Rating Points – TRP), ki se nanašajo na ožjo ciljno skupino.
is the only station in Denmark to sell GRP as well.
je edina televizijska postaja na Danskem, ki prodaja tudi GRP.
Case C-280/00 Altmark Trans und Regierungspräsidium Magdeburg [2003] ECR I-7747.
Zadeva C-280/00 Altmark Trans und Regierungspräsidium Magdeburg, [2003] Recueil I-7747.
Case T-289/03 BUPA and Others v Commission (OJ C 79, 29.3.2008, p. 25).
Zadeva T-289/03 BUPA in drugi proti Komisiji. [UL C 79, 29.3.2008, str. 25].
Joined Cases C-83/01 P, C-93/01 P and C-94/01 P.
Združene zadeve C-83/01 P, C-93/01 P in C-94/01 P.
Paragraphs 158 and 159 of the grounds.
Odstavka 158 in 159 obrazložitve.
Paragraph 165 of the judgment.
Odstavek 165 sodbe.
Paragraph 167.
Odstavek 167.
Case C-379/98 PreussenElektra AG v Schleswag AG [2001] ECR p. I-02099; judgment delivered on 13 March 2001.
Zadeva C-379/98 PreussenElektra AG proti Schleswag AG, [2001] Recueil str. I-02099; sodba z dne 13. marca 2001.
Section 31, Broadcasting Act (1994 version).
Oddelek 31, Zakon o oddajanju (različica iz leta 1994).