natgillin/translations-raw huggingface dataset:
While the hourly amount of admissible advertising should not be increased, this Directive should give flexibility to broadcasters with regard to its insertion where this does not unduly impair the integrity of programmes.
Čeprav količine dovoljenega oglaševanja na uro ne bi smele biti povečane, mora ta direktiva prav tako izdajateljem televizijskega programa omogočati prožnost pri vstavljanju oglasov, če to bistveno ne moti celovitosti programov.
This Directive is intended to safeguard the specific character of European television, where advertising is preferably inserted between programmes, and therefore limits possible interruptions to cinematographic works and films made for television as well as interruptions to some categories of programmes that need specific protection.
Ta direktiva je namenjena varovanju posebnega značaja evropske televizije, kjer se oglaševanje po možnosti vstavlja med posamezne programe, in zato omejuje možne prekinitve pri kinematografskih delih in televizijskih filmih ter pri prekinitvah nekaterih vrst programov, ki potrebujejo posebno zaščito.
A limit of 20 % of television advertising spots and teleshopping spots per clock hour, also applying during ‘prime time’, should be laid down.
Določi se 20-odstotna omejitev za televizijske oglaševalske vložke in za vložke televizijske prodaje na uro, ki se uporablja tudi za časovni pas, ki ima največjo gledanost.
The concept of a television advertising spot should be understood as television advertising in the sense of point (i) of Article 1(1) having a duration of not more than 12 minutes.
Pojem televizijskega oglaševalskega vložka bi bilo treba razumeti kakor televizijsko oglaševanje v smislu člena 1(1)(i), ki ne traja več kakor 12 minut.
It is necessary to prohibit all audiovisual commercial communication promoting cigarettes and other tobacco products including indirect forms of audiovisual commercial communication which, whilst not directly mentioning the tobacco product, seek to circumvent the ban on audiovisual commercial communication for cigarettes and other tobacco products by using brand names, symbols or other distinctive features of tobacco products or of undertakings whose known or main activities include the production or sale of such products.
Nujno je prepovedati vsakršno avdiovizualno komercialno obveščanje cigaret in drugih tobačnih izdelkov, vključno s posrednimi oblikami avdiovizualnega komercialnega obveščanja, ki tobačnega izdelka sicer ne omenjajo neposredno, a skušajo prepoved avdiovizualnega komercialnega obveščanja cigaret in drugih tobačnih proizvodov zaobiti z uporabo imen blagovnih znamk, simbolov ali drugih značilnih lastnosti bodisi tobačnih izdelkov bodisi podjetij, katerih poznane ali poglavitne dejavnosti vključujejo proizvodnjo ali prodajo takšnih izdelkov.
It is also necessary to prohibit all audiovisual commercial communication for medicinal products and medical treatment available only on prescription in the Member State within whose jurisdiction the media service provider falls and to lay down strict criteria relating to the television advertising of alcoholic products.
Prav tako je nujno prepovedati vsakršno avdiovizualno komercialno obveščanje zdravil in zdravljenja, ki jih je mogoče dobiti le na recept v tisti državi članici, pod katere jurisdikcijo je ponudnik medijske storitve, ter določiti stroga merila v zvezi s televizijskim oglaševanjem alkoholnih izdelkov.
Product placement is a reality in cinematographic works and in audiovisual works made for television.
Promocijsko prikazovanje izdelkov je stvarnost v kinematografskih delih in avdiovizualnih delih za televizijo.
In order to ensure a level playing-field, and thus enhance the competitiveness of the European media industry, rules for product placement are necessary.
Za zagotovitev enakih konkurenčnih pogojev in s tem konkurenčnosti evropske medijske industrije so nujna pravila za promocijsko prikazovanje izdelkov.
The definition of product placement laid down in this Directive should cover any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration.
Opredelitev pojma promocijskega prikazovanja izdelkov, določena s to direktivo, bi morala zajemati katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali njegovo oz. njeno blagovno znamko ali jih navaja, tako da jih pokaže v oddaji, za plačilo ali podobno nadomestilo.
The decisive criterion distinguishing sponsorship from product placement is the fact that in product placement the reference to a product is built into the action of a programme, which is why the definition in point (m) of Article 1(1) contains the word ‘within’.
Za razlikovanje med sponzorstvom in promocijskim prikazovanjem izdelka je odločilno merilo to, da je pri promocijskem prikazovanju izdelkov sklicevanje na izdelek vključeno v vsebino programa; iz tega razloga opredelitev v členu 1(1)(m) vsebuje dikcijo „v programu“.
A Member State should be able to opt out of these derogations, totally or partially, for example by permitting product placement only in programmes which have not been produced exclusively in that Member State.
Država članica bi morala imeti možnost, da se odloči za popolno ali delno izvzetje iz teh odstopanj, npr. tako, da dovoli promocijsko prikazovanje izdelkov samo v programih, ki niso bili ustvarjeni izključno v tej državi članici.
In accordance with the duties imposed on Member States by the Treaty on the Functioning of the European Union, they are responsible for the effective implementation of this Directive.
Države članice so v skladu z nalogami, ki jim jih podeljuje Pogodba o delovanju Evropske unije, odgovorne za učinkovito izvajanje te direktive.
They are free to choose the appropriate instruments according to their legal traditions and established structures, and, in particular, the form of their competent independent regulatory bodies, in order to be able to carry out their work in implementing this Directive impartially and transparently.
Same lahko izberejo primerne instrumente v skladu s svojimi pravnimi tradicijami in ustaljenimi strukturami, zlasti pa obliko svojih pristojnih neodvisnih regulatornih organov, da lahko delo pri izvajanju te direktive opravljajo nepristransko in pregledno.
Close cooperation between competent regulatory bodies of the Member States and the Commission is necessary to ensure the correct application of this Directive.
Tesno sodelovanje med pristojnimi regulatornimi organi držav članic in Komisijo je potrebno za zagotovitev pravilne uporabe te direktive.
Similarly close cooperation between Member States and between their regulatory bodies is particularly important with regard to the impact which broadcasters established in one Member State might have on another Member State.
Podobno je tesno sodelovanje med državami članicami in med njihovimi regulatornimi organi zlasti pomembno glede na vpliv, ki ga imajo izdajatelji televizijskih programov s sedežem v eni državi članici na drugo državo članico.
This cooperation should cover all fields coordinated by this Directive.
To sodelovanje bi moralo zajemati vsa področja, ki jih usklajuje ta direktiva.
It is necessary to make clear that self-promotional activities are a particular form of advertising in which the broadcaster promotes its own products, services, programmes or channels.
Nujno je treba pojasniti, da so samopromocijske dejavnosti posebna oblika oglaševanja, v katerem izdajatelj televizijskega programa promovira svoje lastne proizvode, storitve, programske vsebine ali kanale.
In particular, trailers consisting of extracts from programmes should be treated as programmes.
Zlasti napovednike, ki jih sestavljajo odlomki iz programa, bi bilo treba obravnavati kot program.
Daily transmission time allotted to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from these, or to public service announcements and charity appeals broadcast free of charge, should not be included in the maximum amounts of daily or hourly transmission time that may be allotted to advertising and teleshopping.
Dnevnega oddajnega časa, odmerjenega bodisi napovedim, ki jih izdajatelj televizijskega programa opravlja v zvezi s svojimi lastnimi oddajami in pomožnimi proizvodi, ki izhajajo neposredno iz njih, bodisi javnim napovedim in dobrodelnim pozivom, ki se oddajajo brezplačno, se ne bi smeli vključiti v največje obsege dnevnega ali urnega oddajnega časa, ki se sme nameniti oglaševanju in televizijski prodaji.
In order to avoid distortions of competition, this derogation should be limited to announcements concerning products that fulfil the dual condition of being both ancillary to and directly derived from the programmes concerned.
Zaradi preprečevanja izkrivljanja konkurence bi bilo treba to odstopanje omejiti le na napovedi v zvezi s proizvodi, ki ustrezajo dvema pogojema, t. j., da so hkrati pomožni in da neposredno izhajajo iz zadevnih oddaj.
The term ‘ancillary’ refers to products intended specifically to allow the viewing public to benefit fully from, or to interact with, these programmes.
Izraz pomožni se nanaša na proizvode, ki so posebej namenjeni temu, da gledalcem omogočijo vse koristi od takšnih programskih vsebin ali interakcijo z njimi.
In view of the development of teleshopping, an economically important activity for operators as a whole and a genuine outlet for goods and services within the Union, it is essential to ensure a high level of consumer protection by putting in place appropriate standards regulating the form and content of such broadcasts.
Glede na razvoj televizijske prodaje, ki za operaterje na splošno velja za ekonomsko pomembno dejavnost in v resnici predstavlja tržišče za blago in storitve znotraj Unije, je bistvenega pomena, da se z uveljavljanjem ustreznih standardov v zvezi z obliko in vsebino takšnih programov zagotovi visoka raven varstva potrošnikov.
It is important for the competent national authorities, in monitoring the implementation of the relevant provisions, to be able to distinguish, as regards channels not exclusively devoted to teleshopping, between transmission time devoted to teleshopping spots, advertising spots and other forms of advertising on the one hand and, on the other, transmission time devoted to teleshopping windows.
Za pristojne nacionalne organe je pomembno, da so pri spremljanju izvajanja ustreznih določb pri kanalih, ki niso namenjeni izključno televizijski prodaji, sposobni razlikovati med oddajnim časom, namenjenim vložkom televizijske prodaje, oglaševalnim vložkom in drugim oblikam oglaševanja, na eni strani, ter oddajnim časom, namenjenim izložbenim oknom televizijske prodaje, na drugi.
It is therefore necessary and sufficient that each window be clearly identified by optical and acoustic means at least at the beginning and the end of the window.
Torej je nujno in zadostno, da je vsako izložbeno okno jasno označeno z optičnimi in akustičnimi sredstvi vsaj na svojem začetku in koncu.
This Directive should apply to channels exclusively devoted to teleshopping or self-promotion, without conventional programme elements such as news, sports, films, documentaries and drama, solely for the purposes of this Directive and without prejudice to the inclusion of such channels in the scope of other Union instruments.
Ta direktiva bi morala veljati za kanale, ki so namenjeni izključno televizijski prodaji ali samopromociji in ki ne obsegajo običajnih programskih elementov, kot so poročila, športne prireditve, filmi, dokumentarci ali drame, zgolj za namene te direktive in ne vpliva na vključevanje takšnih kanalov v sklop drugih instrumentov Unije.
Although television broadcasters are normally bound to ensure that programmes present facts and events fairly, it is nevertheless important that they should be subject to specific obligations with respect to the right of reply or equivalent remedies so that any person whose legitimate interests have been damaged by an assertion made in the course of a broadcast television programme may effectively exercise such right or remedy.
Kljub temu da so izdajatelji televizijskih programov običajno dolžni zagotoviti, da njihovi programi dejstva in dogodke predstavljajo pošteno, je prav tako pomembno, da zanje veljajo posebne obveznosti v zvezi s pravico do odgovora ali enakovrednimi pravnimi sredstvi, tako da lahko vsaka oseba, katere zakoniti interesi so bili oškodovani s trditvijo, podano med predvajanjem televizijskih programskih vsebin, učinkovito uresničuje takšno pravico ali pravno sredstvo.
Since the objectives of this Directive, namely the creation of an area without internal frontiers for audiovisual media services whilst ensuring at the same time a high level of protection of objectives of general interest, in particular the protection of minors and human dignity as well as promoting the rights of persons with disabilities, cannot be sufficiently achieved by the Member States and can therefore, by reason of the scale and effects of this Directive, be better achieved at Union level, the Union may adopt measures in accordance with the principle of subsidiarity as set out in Article 5 of the Treaty on European Union.
Ker ciljev te direktive, in sicer oblikovanja območja brez notranjih meja za avdiovizualne medijske storitve s hkratnim zagotavljanjem visoke ravni zaščite ciljev v splošnem interesu, zlasti varstva mladoletnikov, človeškega dostojanstva in spodbujanja pravic invalidnih oseb, države članice ne morejo doseči v zadostni meri in ker se ga zaradi obsega in učinkov te direktive laže doseže na ravni Unije, lahko Unija sprejme ukrepe v skladu z načelom subsidiarnosti iz člena 5 Pogodbe o Evropski uniji.
In accordance with the principle of proportionality, as set out in that Article, this Directive does not go beyond what is necessary in order to achieve those objectives.
Skladno z načelom sorazmernosti iz navedenega člena ta direktiva ne presega tistega, kar je potrebno za doseganje teh ciljev.
This Directive is without prejudice to the obligations of the Member States relating to the time limits for transposition into national law of the Directives set out in Annex I, Part B,
Ta direktiva ne posega v obveznosti držav članic glede rokov za prenos v nacionalno pravo direktiv, ki so določeni v delu B Priloge I –
‘audiovisual media service’ means:
„avdiovizualna medijska storitev“ pomeni:
a service as defined by Articles 56 and 57 of the Treaty on the Functioning of the European Union which is under the editorial responsibility of a media service provider and the principal purpose of which is the provision of programmes, in order to inform, entertain or educate, to the general public by electronic communications networks within the meaning of point (a) of Article 2 of Directive 2002/21/EC.
storitev, kakor je opredeljena v členih 56 in 57 Pogodbe o delovanju Evropske unije, ki sodi pod uredniško odgovornost ponudnika medijskih storitev in katere glavni namen je zagotavljanje programov za obveščanje, zabavo ali izobraževanje splošne javnosti po elektronskih komunikacijskih mrežah v smislu člena 2(a) Direktive 2002/21/ES.
Such an audiovisual media service is either a television broadcast as defined in point (e) of this paragraph or an on-demand audiovisual media service as defined in point (g) of this paragraph;
Tovrstna avdiovizualna medijska storitev je bodisi razširjanje televizijskih programov, kakor je opredeljeno v točki (e) tega odstavka, bodisi avdiovizualna medijska storitev na zahtevo, kakor je opredeljena v točki (g) tega odstavka;
audiovisual commercial communication;
avdiovizualno komercialno sporočilo;
‘programme’ means a set of moving images with or without sound constituting an individual item within a schedule or a catalogue established by a media service provider and the form and content of which are comparable to the form and content of television broadcasting.
„program“ pomeni niz gibljivih slik z ali brez zvoka, ki predstavlja posamezno točko znotraj sporeda ali kataloga, ki ga oblikuje ponudnik medijskih storitev, in katerega oblika in vsebina sta primerljivi z obliko in vsebino razširjanja televizijskih programov.
‘editorial responsibility’ means the exercise of effective control both over the selection of the programmes and over their organisation either in a chronological schedule, in the case of television broadcasts, or in a catalogue, in the case of on-demand audiovisual media services.
„uredniška odgovornost“ pomeni izvrševanje učinkovitega nadzora tako nad izborom programov kakor tudi njihovo organizacijo kot nad časovnim sporedom v primeru razširjanja televizijskih programov ali v katalogu v primeru avdiovizualnih medijskih storitev na zahtevo.
‘media service provider’ means the natural or legal person who has editorial responsibility for the choice of the audiovisual content of the audiovisual media service and determines the manner in which it is organised;
„ponudnik medijske storitve“ pomeni fizično ali pravno osebo, ki nosi uredniško odgovornost za izbiro vsebine avdiovizualne medijske storitve in določa način, na katerega bo ta organizirana;
‘television broadcasting’ or ‘television broadcast’ (i.e. a linear audiovisual media service) means an audiovisual media service provided by a media service provider for simultaneous viewing of programmes on the basis of a programme schedule;
„razširjanje televizijskih programov“ (tj. linearna avdiovizualna medijska storitev) pomeni avdiovizualno medijsko storitev, ki jo opravlja ponudnik medijskih storitev za sočasno gledanje programov na podlagi programskega sporeda;
‘broadcaster’ means a media service provider of television broadcasts;
„izdajatelj televizijskega programa“ pomeni ponudnika medijskih storitev razširjanja televizijskih programov;
‘on-demand audiovisual media service’ (i.e. a non-linear audiovisual media service) means an audiovisual media service provided by a media service provider for the viewing of programmes at the moment chosen by the user and at his individual request on the basis of a catalogue of programmes selected by the media service provider;
„avdiovizualna medijska storitev na zahtevo“ (tj. nelinearna avdiovizualna medijska storitev) pomeni avdiovizualno medijsko storitev, ki jo opravlja ponudnik medijskih storitev za gledanje programov v trenutku, ki ga izbere uporabnik in na svojo osebno zahtevo na podlagi kataloga programov, ki ga izbere ponudnik medijskih storitev;
‘audiovisual commercial communication’ means images with or without sound which are designed to promote, directly or indirectly, the goods, services or image of a natural or legal entity pursuing an economic activity.
„avdiovizualno komercialno sporočilo“ pomeni slikovne podobe z ali brez zvoka, ki so namenjene neposredni ali posredni promociji blaga, storitev ali podobe fizične ali pravne osebe, ki opravlja gospodarsko dejavnost.
‘television advertising’ means any form of announcement broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking or natural person in connection with a trade, business, craft or profession in order to promote the supply of goods or services, including immovable property, rights and obligations, in return for payment;
„televizijsko oglaševanje“ pomeni vsako obliko obvestila, ki ga javno ali zasebno podjetje ali fizična oseba predvaja bodisi za plačilo ali podobno nadomestilo bodisi za samooglaševalske namene in ki zadeva trgovino, poslovno dejavnost, obrt ali stroko ter želi v zameno za plačilo spodbuditi preskrbo z blagom in storitvami, vključno z nepremičninami, pravicami in obveznostmi;
‘surreptitious audiovisual commercial communication’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve as advertising and might mislead the public as to its nature.
„prikrito avdiovizualno komercialno sporočilo“ pomeni besedno ali slikovno predstavljanje blaga, storitev, imena, blagovne znamke ali dejavnosti proizvajalca blaga ali ponudnika storitev v programih, kadar takšno predstavljanje ponudniku medijskih storitev služi kot oglaševanje in bi utegnilo zavajati javnost glede svoje narave.
‘sponsorship’ means any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services or in the production of audiovisual works, to the financing of audiovisual media services or programmes with a view to promoting their name, trade mark, image, activities or products;
„sponzorstvo“ pomeni vsak prispevek, javnih ali zasebnih podjetij ali fizičnih osebe, ki se ne ukvarjajo z opravljanjem avdiovizualnih medijskih storitev ali produkcijo avdiovizualnih del, za financiranje avdiovizualnih medijskih storitev ali programov, da bi uveljavile svoje ime, blagovno znamko, podobo, dejavnosti ali izdelke;
‘teleshopping’ means direct offers broadcast to the public with a view to the supply of goods or services, including immovable property, rights and obligations, in return for payment;
„televizijska prodaja“ pomeni neposredne ponudbe, ki se v zameno za plačilo predvajajo javnosti zaradi preskrbe z blagom ali storitvami, vključno z nepremičninami, pravicami in dolžnostmi;
‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration;
„promocijsko prikazovanje izdelkov“ pomeni kakršno koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali njuno blagovno znamko ali sklicevanje nanje, tako da se jih pokaže v programu, v zameno za plačilo ali podobno nadomestilo;
‘European works’ means the following:
„evropska dela“ pomenijo:
works originating in Member States;
dela, ki izvirajo iz držav članic;
works originating in European third States party to the European Convention on Transfrontier Television of the Council of Europe and fulfilling the conditions of paragraph 3;
dela z izvorom iz evropskih tretjih držav, ki so podpisnice Evropske konvencije o čezmejni televiziji Sveta Evrope in izpolnjujejo pogoje iz odstavka 3;
works co-produced within the framework of agreements related to the audiovisual sector concluded between the Union and third countries and fulfilling the conditions defined in each of those agreements.
dela, ki nastanejo v koprodukciji v okviru sporazumov, povezanih z avdiovizualnim sektorjem, ki jih sklenejo Unija in tretje države, ter izpolnjujejo pogoje iz vsakega od teh sporazumov.
The application of the provisions of points (n)(ii) and (iii) of paragraph 1 shall be conditional on works originating in Member States not being the subject of discriminatory measures in the third country concerned.
Uporaba določb odstavka 1(n)(ii) in (iii) je odvisna od del, ki izvirajo iz držav članic, za katera ne veljajo diskriminatorni ukrepi v zadevni tretji državi.
The works referred to in points (n)(i) and (ii) of paragraph 1 are works mainly made with authors and workers residing in one or more of the States referred to in those provisions provided that they comply with one of the following three conditions:
Dela iz odstavka 1(n)(i) in (ii) so večinoma dela avtorjev in delavcev, ki prebivajo v eni ali več državah iz navedenih določb, če je izpolnjen eden od naslednjih treh pogojev:
they are made by one or more producers established in one or more of those States;
ustvarili so jih en ali več producentov s sedežem v eni ali več teh držav;
the production of the works is supervised and actually controlled by one or more producers established in one or more of those States;
proizvodnjo del nadzirajo in dejansko kontrolirajo en ali več producentov s sedežem v eni ali več teh držav;