natgillin/translations-raw huggingface dataset:
However, for smaller print runs rotogravure’s cost efficiency is reduced by the relatively high cost of preparing cylinders compared with preparing a printing form in offset.
Vendar se pri manjših nakladah stroškovna učinkovitost rotacijskega globokega tiska zmanjša zaradi sorazmerno visokih stroškov za pripravo valjev, če jih primerjamo s pripravo tiskarske forme v ofsetni tehniki.
Therefore rotogravure is particularly suited for large print volumes [25], while the offset method is largely restricted to smaller volumes.
Zato je rotacijski globoki tisk posebej primeren za velike naklade [25], medtem ko je ofsetna metoda večinoma omejena na manjše naklade.
Because of the higher and more stable quality of rotogravure printing, there is also a difference for the demand side.
Zaradi višje in stabilnejše kakovosti rotacijskega globokega tiska se razlike pojavljajo tudi na strani povpraševanja.
As regards the arguments submitted by Poland concerning convergence of rotogravure and offset technologies, it should be noted that the market investigation carried out in a previous merger case [26] confirmed that the capacity of offset printing machines was constantly increasing.
Kar zadeva trditve Poljske v zvezi s približevanjem tehnologij rotacijskega globokega tiska in ofsetnega tiska, je treba opozoriti, da je tržna raziskava, opravljena pri prejšnji odločbi o združitvi [26], potrdila, da se zmogljivosti ofsetnih tiskarskih strojev stalno povečujejo.
However, at present they represent a credible substitute in magazine printing only for those magazines currently printed in rotogravure with the lowest number of copies and pages.
Vendar so trenutno verodostojno nadomestilo pri tiskanju revij le za tiste revije, zdaj tiskane na podlagi rotacijskega globokega tiska, ki imajo najmanjšo naklado in najmanjše število strani.
The aforementioned merger decision does not define the exact thresholds, in terms of either volume or number of pages, above or below which the use of offset or rotogravure is preferred.
V navedeni odločbi o združitvi niso natančno opredeljeni pragovi v smislu naklade ali števila strani, nad oziroma pod katerimi se daje prednost uporabi ofsetnega ali rotacijskega globokega tiska.
The exact definition of the market was thus left open and the market was analysed at the narrowest possible level (i.e. as being restricted to rotogravure printing).
Natančna opredelitev trga torej ni bila oblikovana, zato je bil trg analiziran na najožji mogoči ravni (tj. kot omejen na rotacijski globoki tisk).
An equally cautious approach is also justified in the present case.
Enako previden pristop je upravičen tudi v tem primeru.
It should also be noted that, according to the information available on the website of the European Rotogravure Association [27], rotogravure still maintains its edge as regards quality: ‘As gravure, unlike any other print process, guarantees constant high quality throughout long print runs it continues to play a leading role as key print process for magazines, catalogues and brand articles in a more and more internationalised market place.’
Treba je poudariti tudi, da rotacijski globoki tisk na podlagi informacij, ki so na voljo na spletni strani Evropskega združenja za rotacijski globoki tisk [27], še naprej ohranja svojo visoko kakovost: „Ker globoki tisk v nasprotju z vsemi drugimi tiskarskimi postopki zagotavlja stalno visoko kakovost med dolgotrajnim tiskanjem, ima še naprej vodilno vlogo kot ključni tiskarski postopek za revije, kataloge in označevanje blaga na vse bolj mednarodnem trgu.“
Thus, despite the apparent competition in some segments of the publication printing market between the offset and rotogravure technologies, the Commission considers that in this case market analysis should be restricted to rotogravure printing in line with a worst-case scenario approach.
Zato Komisija kljub očitni konkurenci med tehnologijama ofsetnega in rotacijskega globokega tiska na nekaterih delih trga za tisk revij meni, da je treba v tem primeru tržno analizo omejiti na rotacijski globoki tisk v skladu s pristopom najslabšega mogočega izida.
Rotogravure printing
Rotacijski globoki tisk
Rotogravure is used for printing two major graphic products: publications and flexible packaging.
Rotacijski globoki tisk se uporablja za tiskanje dveh glavnih grafičnih proizvodov, in sicer publikacij in pregibnega embalažnega materiala.
Since presses designed for the printing of magazines and catalogues cannot be used to print packaging material and the aided printing works will only be involved in publication printing, the relevant market in this case is limited to publication rotogravure.
Ker tiskarskih strojev, namenjenih tiskanju revij in katalogov, ni mogoče uporabiti za tiskanje embalažnega materiala in bo tiskarna, ki prejema pomoč, tiskala samo publikacije, je upoštevni trg v tem primeru omejen na rotacijski globoki tisk publikacij.
Publication rotogravure supplies the magazine and catalogue market.
Rotacijski globoki tisk publikacij oskrbuje trg za revije in kataloge.
A merger decision [28] concluded that there is a distinct product market for the rotogravure printing of magazines on account of the time constraints associated with printing these products and special requirements with regard to finishing and distribution.
V odločbi o združitvi [28] je bilo določeno, da za rotacijski globoki tisk revij obstaja ločen proizvodni trg, in sicer zaradi časovnih omejitev, povezanih s tiskanjem teh proizvodov, ter posebnih zahtev v zvezi s končno obdelavo in distribucijo.
Separate treatment of the magazine market is also warranted as the bulk of the sales of the printing works in Nowogrodziec will consist of magazines, which means that the project primarily targets this submarket.
Ločeno obravnavanje trga za revije je upravičeno tudi, ker bodo večino prodaje tiskarne v Nowogrodziecu predstavljale revije, kar pomeni, da je projekt posebej usmerjen k temu delu trga.
In light of these considerations, market investigations will be performed on three plausible relevant markets in this case:
Glede na te ugotovitve bodo tržne raziskave v tem primeru opravljene na treh domnevnih upoštevnih trgih:
publication rotogravure printing (broad market definition);
rotacijski globoki tisk publikacij (široka opredelitev trga),
rotogravure printing of magazines;
rotacijski globoki tisk revij,
rotogravure printing of catalogues and inserts.
rotacijski globoki tisk katalogov in prilog publikacijam.
Although the market investigation in a previous merger case [29] did not enable a precise threshold to be defined below which all rotogravure presses would be competitive, it was confirmed that the market is larger than national because of cross-border trade flows and competition.
Čeprav tržna raziskava v prejšnji odločbi o združitvi [29] ni omogočila opredelitve natančnega praga, pod katerim bi bile vse tiskarne, ki izvajajo rotacijski globoki tisk, konkurenčne, je bilo potrjeno, da trg presega nacionalne okvire zaradi čezmejnih trgovinskih tokov in konkurence.
This is all the more evident given that there are no rotogravure presses in some countries (e.g. Sweden, where several customers have indicated that Polish presses could also be competitive).
To je še očitneje, če upoštevamo dejstvo, da v nekaterih državah ni tiskarn za rotacijski globoki tisk (na primer na Švedskem, kjer je več strank navedlo, da so lahko tudi poljske tiskarne konkurenčne).
Therefore the merger decision concluded that, in case of Belgium and Sweden (i.e. the countries where the merger leads to significant overlaps), the geographic market definition of rotogravure printing of magazines should include all rotogravure printing facilities located in neighbouring countries [30].
Zato je bilo v odločbi o združitvi opredeljeno, da mora v primeru Belgije in Švedske (tj. držav, kjer združitev povzroča znatna prekrivanja) opredelitev geografskega trga za rotacijski globoki tisk revij vključevati vse tiskarne iz sosednjih držav, ki izvajajo rotacijski globoki tisk [30].
It was concluded that the scope of the market for rotogravure printing of catalogues could be even larger because time constraints were not particularly significant and there were no specific distribution difficulties.
Ugotovljeno je bilo, da bi lahko bil obseg trga za rotacijski globoki tisk katalogov še širši, ker časovne omejitve niso bile posebej pomembne in ni bilo posebnih težav z distribucijo.
In this case the Polish authorities have provided examples showing that the long-distance supply of magazine printing services is feasible provided that appropriate distribution systems are put in place.
V tem primeru so poljski organi navedli primere, ki dokazujejo, da je ponudba storitev tiskanja revij na daljavo izvedljiva, če so vzpostavljeni ustrezni distribucijski sistemi.
Such long-distance distribution networks and supply monitoring systems seem to be more conducive to supplying magazines in a timely manner than the benefits resulting from the integrated organisational structure of the companies concerned.
Zdi se, da taka distribucijska omrežja in sistemi za nadzor oskrbe na daljavo prinašajo več koristi za pravočasno dobavo revij od koristi, ki jih zagotavlja integrirana organizacijska struktura zadevnih družb.
Moreover, Poland has provided examples of the transport costs incurred by the beneficiary when supplying magazines.
Poleg tega je Poljska navedla primere transportnih stroškov, ki jih je imel upravičenec pri dostavi revij.
These costs can be regarded as relatively low even when longer distances have to be covered.
Ti stroški se lahko obravnavajo kot sorazmerno nizki tudi v primeru daljših razdalj.
The beneficiary currently has customers even beyond the neighbouring countries (in Austria, Switzerland, the UK and France).
Upravičenec ima zdaj stranke tudi zunaj sosednjih držav (v Avstriji, Švici, Združenem kraljestvu in Franciji).
This also indicates that the beneficiary is able to compete across a substantial proportion of the EEA.
To kaže tudi, da je upravičenec lahko konkurenčen v precejšnjem delu EGP.
Examples of Polish presses (other than the beneficiary’s) providing services to distant customers constitute further proof that it is possible to offer magazine printing services on distant markets without prohibitive distribution costs.
Primeri poljskih tiskarn (poleg tiskarne upravičenca), ki opravljajo storitve za oddaljene stranke, dodatno dokazujejo, da je mogoče ponujati storitve tiskanja revij na oddaljenih trgih, ne da bi to povzročalo previsoke distribucijske stroške.
Polish printing works are able to compete in non-EEA markets as well (e.g. Ukraine or Russia).
Poljske tiskarne so lahko konkurenčne tudi na trgih zunaj EGP (na primer v Ukrajini ali Rusiji).
Data compiled by MillwardBrown SMG/KRC [31] and submitted by the Polish authorities indicate that there are rotogravure printing houses in only 14 of the EEA countries.
Podatki, ki so bili zbrani v inštitutu MillwardBrown SMG/KRC [31] in so jih predložili poljski organi, kažejo, da tiskarne, ki izvajajo rotacijski globoki tisk, obstajajo samo v 14 državah EGP.
Chart 1 shows the breakdown of capacity per country.
Diagram 1 kaže razčlenitev zmogljivosti po državah.
Rotogravure capacity in Europe, 1000 tonnes/year (estimates for 2006)
Zmogljivosti rotacijskega globokega tiska v Evropi, 1000 ton/leto (ocene za leto 2006)
As can be seen from Chart 1, Germany accounts for 43 % of all rotogravure capacity in the EEA, whereas its population (and hence its estimated share of magazine/catalogue consumption) is only about 17 % of the EEA total.
Kot kaže diagram 1, Nemčija dosega 43 % vseh zmogljivosti rotacijskega globokega tiska v EGP, medtem ko njeno prebivalstvo (in torej ocenjeni delež potrošnje revij/katalogov) predstavlja samo približno 17 % vsega prebivalstva v EGP.
The shared capacity of the four biggest producers (Germany, Italy, France and the UK) is 78 %, whereas their population represents 53 % of the EEA total.
Skupne zmogljivosti štirih največjih proizvajalcev (Nemčija, Italija, Francija in Združeno kraljestvo) dosegajo 78 %, medtem ko njihovo prebivalstvo predstavlja 53 % vsega prebivalstva v EGP.
This also suggests that production is concentrated and that there is a significant cross-border trade in rotogravure printing services within the EEA.
To kaže tudi, da je proizvodnja koncentrirana in da znotraj EGP poteka obsežna čezmejna trgovina s storitvami rotacijskega globokega tiska.
Therefore, on the basis of the information currently available to it and in view of the lack of a recognised alternative geographic segmentation and the absence of comments from third parties, the Commission considers that in this case the relevant geographic market is the EEA.
Zato Komisija na podlagi informacij, ki so ji zdaj na voljo, ter glede na to, da ni nobene druge priznane geografske razdelitve in da tretje strani niso predložile nobenih pripomb, meni, da v tem primeru upoštevni geografski trg zajema EGP.
It should also be noted that under the MSF apparent consumption is determined at EEA level for the purposes of applying paragraph 24(b) of the MSF.
Treba je opozoriti tudi, da se na podlagi večsektorskega okvira domnevna potrošnja določi na ravni EGP za namene izvajanja odstavka 24(b) večsektorskega okvira.
To examine whether the project is compatible with paragraph 24(a) of the MSF, the Commission has to analyse the beneficiary’s market share at group level before and after the investment.
Za preučitev, ali je projekt združljiv z odstavkom 24(a) večstranskega okvira, mora Komisija analizirati tržni delež upravičenca na ravni skupine pred naložbo in po njej.
As the investment started in 2004 and should be completed in 2009, the Commission will examine BVG’s market share in 2003 and 2010.
Ker se je naložba začela leta 2004 in bi se morala zaključiti leta 2009, bo Komisija preučila tržni delež družbe BVG v letih 2003 in 2010.
To establish BVG’s market share at group level, the Commission compared its sales in volume terms at EEA level against the total amount of rotogravure paper consumed in the EEA.
Komisija je za ugotovitev tržnega deleža družbe BVG na ravni skupine primerjala njeno prodajo v količinskem smislu na ravni EGP s skupno količino potrošnje papirja, tiskanega z rotacijskim globokim tiskom, v EGP.
No data in value terms are available, but Poland has confirmed that prices are set by the beneficiary at, or very close to, average market prices.
Na voljo ni nobenih podatkov v smislu vrednosti, vendar je Poljska potrdila, da upravičenec cene določa na ravni povprečnih tržnih cen ali zelo blizu tej ravni.
This means that market shares (and the capacity increase) in value terms are very similar to shares in volume terms, and therefore it is justified to base the analysis on data in volume terms alone.
To pomeni, da so tržni deleži (in povečanje zmogljivosti) v smislu vrednosti zelo podobni deležem v količinskem smislu, zato je upravičeno, da analiza temelji samo na količinskih podatkih.
The figures for overall EEA consumption in volume terms (i.e. the amount of paper printed using rotogravure technology) are based on data from the European Rotogravure Association [32] (ERA) submitted by the Polish authorities.
Podatki za splošno potrošnjo v količinskem smislu za celoten EGP (tj. količina papirja, ki se tiska na podlagi tehnologije rotacijskega globokega tiska) temeljijo na podatkih Evropskega združenja za rotacijski globoki tisk [32] (ERA), ki so jih predložili poljski organi.
ERA has also confirmed the capacity of the […] production lines to be installed by the beneficiary.
ERA je potrdila tudi zmogljivosti proizvodnih linij […], ki naj bi jih vzpostavil upravičenec.
The breakdown of overall consumption/sales into the sub-segments for magazines and catalogues/inserts has been provided by MillwardBrown SMG/KRC.
Razčlenitev celotne potrošnje/prodaje na pododdelke za revije in kataloge/priloge publikacijam je zagotovil inštitut MillwardBrown SMG/KRC.
This percentage breakdown (60,2 % for magazines and 39,8 % for other publications) concerned 2006 and was expected to remain stable.
Ta odstotna razčlenitev (60,2 % za revije in 39,8 % za druge publikacije) je zadevala leto 2006 in naj bi ostala stabilna.
The Polish authorities submitted ERA data covering 2002-06.
Poljski organi so predložili podatke organizacije ERA za obdobje 2002–2006.
Detailed overall forecasts for 2010 are not available, but ERA expects modest growth of around 1 % to continue over the coming years.
Podrobne splošne napovedi za leto 2010 niso na voljo, vendar ERA pričakuje, da se bo v prihodnjih letih nadaljevala majhna rast v višini približno 1 %.
However, in the worst-case scenario, the market is assumed to be stagnant and therefore the 2006 data have been used to estimate total consumption in 2010.
Vendar se v najslabšem primeru pričakuje, da bo trg stagniral, zato so se podatki za leto 2006 uporabili za oceno skupne potrošnje v letu 2010.
BVG’s market share has been assessed at EEA level on the basis of the three plausible relevant product markets defined in paragraph 101.
Tržni delež družbe BVG je bil ocenjen na ravni EGP na podlagi treh domnevnih upoštevnih proizvodnih trgov, opredeljenih v uvodni izjavi 100.
Market shares at group level (i.e. including Heinrich Bauer Verlag’s printing works) the year before and after the investment are provided in Table 3 below.
Tržni deleži na ravni skupine (tj. vključno s tiskarno družbe Heinrich Bauer Verlag) v letu pred naložbo in po njej so navedeni v tabeli 3.
Market shares in volume terms in the EEA
Tržni deleži v količinskem smislu v EGP
Market share in publication rotogravure printing (broad market definition)
Tržni delež za rotacijski globoki tisk publikacij (široka opredelitev trga)
Market share in rotogravure printing of magazines
Tržni delež za rotacijski globoki tisk revij
Market share in rotogravure printing of catalogues and inserts
Tržni delež za rotacijski globoki tisk katalogov in prilog publikacijam
Data compiled by MillwardBrown SMG/KRC on rotogravure print capacity also indicate that the Bauer group has a modest share in the EEA market and that it faces strong competitors.
Podatki, ki jih je zbral inštitut MillwardBrown SMG/KRC o zmogljivostih za rotacijski globoki tisk, kažejo tudi, da ima skupina Bauer skromen delež na trgu EGP in se srečuje z močno konkurenco.
Chart 2
Diagram 2
Print capacity of rotogravure companies in Europe — % of total rotogravure capacity (estimates for 2006)
Tiskarske zmogljivosti družb za rotacijski globoki tisk v Evropi – % skupnih zmogljivosti rotacijskega globokega tiska (ocene za leto 2006)
As Table 3 shows, for all market definitions, BVG’s market share at group level remains substantially below the 25 % threshold indicated in paragraph 24(a) of the MSF.
Kot je prikazano v diagramu 3, je pri vseh opredelitvah trga tržni delež družbe BVG na ravni skupine precej nižji od 25-odstotnega praga iz odstavka 24(a) večsektorskega okvira.
The Commission therefore considers that, even allowing for the margin of error inherent in the estimates presented above, the aid measure is compatible with paragraph 24(a) of the MSF.
Zato Komisija meni, da je kljub dovoljenemu odstopanju pri zgornjih ocenah ukrep pomoči združljiv z odstavkom 24(a) večsektorskega okvira.
Capacity increase
Povečanje zmogljivosti
Pursuant to paragraph 24(b) of the MSF, a project is not eligible for investment aid if the capacity created exceeds 5 % of the size of an underperforming market (i.e. where sectoral growth is below EEA growth).
V skladu z odstavkom 24(b) večsektorskega okvira projekt ni upravičen do pomoči za naložbe, če ustvarjene zmogljivosti presegajo 5 % velikosti trga, ki deluje pod svojimi zmogljivostmi (tj. kjer je sektorska rast pod rastjo na ravni EGP).
The full capacity to be created by the project will be achieved in 2010.
Polne zmogljivosti, ki jih ustvarja projekt, bodo dosežene leta 2010.
As the CAGR of the market in 2001-06 (2,03 %), calculated on the basis of the figures Poland submitted, exceeds the CAGR for GDP within the EEA (2,00 %), there is no need to examine whether the capacity created is more than 5 % of the market.
Ker sestavljena letna stopnja rasti na trgu v obdobju 2001–2006 (2,03 %), izračunana na podlagi podatkov, ki jih je predložila Poljska, presega sestavljeno letno stopnjo rasti BDP znotraj EGP (2,00 %), ni treba preučiti, ali ustvarjene zmogljivosti presegajo 5 % velikosti trga.
However, data for 2001, i.e. the most important year for the calculation of the CAGR in 2001-06, was not directly available but was estimated by Poland on the basis of the growth recorded by the magazine market as a whole in 2001-02.
Vendar podatki za leto 2001, ki je najpomembnejše leto za izračun sestavljene letne stopnje rasti v obdobju 2001–2006, niso bili neposredno na voljo, ampak jih je Poljska ocenila na podlagi rasti, ki je bila zabeležena na celotnem trgu za revije v obdobju 2001–2002.
This might not be representative of growth in rotogravure printing of magazines, and therefore some caution should be exercised.
To morda ni reprezentativno za rast na področju rotacijskega globokega tiska revij, zato je potrebno nekaj previdnosti.
For that reason the Commission has also checked whether the capacity created by the project constitutes more than 5 % of the market.
Zato je Komisija preverila tudi, ali zmogljivosti, ustvarjene na podlagi projekta, presegajo 5 % velikosti trga.
Total capacity created by the project (including all […] new production lines) amounts to 152000 tonnes per annum, on the assumption that one production line accounts for […] thousand tonnes per annum.
Skupne zmogljivosti, ustvarjene na podlagi projekta (vključno z vsemi novimi proizvodnimi linijami […]), znašajo 152000 ton na leto ob predpostavki, da ena proizvodna linija prispeva […] tisoč ton na leto.
This estimate refers to actual capacity, taking account of factors such as downtime for repairs and maintenance (the maximum working time for production machines was estimated at 61 % of the total theoretical time) and of factors specific to rotogravure printing technology.
Ta ocena zadeva dejanske zmogljivosti ob upoštevanju dejavnikov, kot so izpadi zaradi popravil in vzdrževanja (najdaljši delovni čas proizvodnih strojev je bil ocenjen na 61 % celotnega teoretičnega časa), in dejavnikov, ki so specifični za tehnologijo rotacijskega globokega tiska.
Theoretical capacity is based on the maximum capacity obtainable from the cylinder with the largest circumference — in case of the beneficiary this would correspond to printing capacity for magazines with exactly […] pages only.
Teoretične zmogljivosti temeljijo na največjih zmogljivostih, ki jih je mogoče doseči pri valju z največjim obsegom; v primeru upravičenca to ustreza le zmogljivostim za tiskanje revij z natančno […] stranmi.
In reality, magazines of different volumes are printed, and machine capacity varies accordingly.
V praksi se tiskajo revije z različnimi nakladami, pri čemer se ustrezno spreminjajo tudi zmogljivosti strojev.
Therefore, the estimate also took account of the fact that production takes place at various press widths and various cylinder circumferences, i.e. not always at maximum capacity.
Pri oceni je bilo torej upoštevano tudi dejstvo, da proizvodnja poteka pri različnih širinah tiska in različnih obsegih valjev, tj. ne vedno pri največji mogoči zmogljivosti.
The estimate was made with reference to planned printing capacity on the basis of contractual orders.
Ocena je bila pripravljena ob sklicevanju na načrtovane tiskarske zmogljivosti na podlagi pogodbenih naročil.
According to the Polish authorities, since magazines and catalogues/inserts are printed on the same production lines it is difficult to provide an unambiguous breakdown of the capacity created by the project between magazine printing and catalogue/insert printing.
Glede na navedbe poljskih organov je težavno izdelati nedvoumno razčlenitev zmogljivosti, ki jih ustvarja projekt, na tiskanje revij in tiskanje katalogov/prilog publikacijam, ker se revije in katalogi/priloge publikacijam tiskajo na istih proizvodnih linijah.