natgillin/translations-raw huggingface dataset:
In Poland’s view, since even cautious forecasts for the 2008-09 season indicate such a significant share of catalogue printing that projected production capacity for magazine printing would fall below the 5 % threshold, paragraph 24(b) of the MSF would be complied with even if the relevant market were restricted to rotogravure printing alone.
Ker celo previdne napovedi za obdobje 2008–2009 kažejo tako velik delež tiskanja katalogov, da bi se predvidena proizvodna zmogljivost za tiskanje revij znižala pod 5-odstotni prag, Poljska meni, da bi bili pogoji iz odstavka 24(b) večsektorskega okvira izpolnjeni tudi, če bi bil upoštevni trg omejen samo na rotacijski globoki tisk.
Geographic market for rotogravure printing is EEA-wide
Geografski trg za rotacijski globoki tisk zajema celoten EGP
Poland first noted that transport costs did not constitute a significant amount of the total costs as, by the beneficiary’s own calculations, they constituted only [4 to 15] % of the total service costs.
Poljska je najprej navedla, da transportni stroški niso predstavljali bistvenega deleža skupnih stroškov, ker so glede na lastne izračune upravičenca dosegali le [4–15] % skupnih stroškov za storitve.
Transport costs to individual countries are as follows:
Stroški za prevoz v posamezne države so:
BVG (beneficiary’s printing house) to France (external customer): [4-10] %;
iz BVG (tiskarna upravičenca) v Francijo (zunanja stranka): [4–10] %,
BVG to Austria (external customer): [4-10] %;
iz BVG v Avstrijo (zunanja stranka): [4–10] %,
BVG to Switzerland (external customer): [4-10] %;
iz BVG v Švico (zunanja stranka): [4–10] %,
BVG to the UK (associated customer): [10-15] %;
iz BVG v Združeno kraljestvo (povezana stranka): [10–15] %,
BDC (Bauer Verlag Publishing in Ciechanów) to the UK (associated customer): [10-15] %;
iz BVG (Bauer Verlag Publishing v Ciechanówu) v Združeno kraljestvo (povezana stranka): [10–15] %.
BDC to Russia (associated customer): [10-15] %.
iz BDC v Rusijo (povezana stranka): [10–15] %.
In Poland’s view, the fact that these orders can be carried out means that transport costs do not represent a significant obstacle.
Glede na mnenje Poljske dejstvo, da je ta naročila mogoče izpolniti, pomeni, da transportni stroški niso bistvena ovira.
As such, they do not justify accepting a more restrictive definition of the geographical market than the EEA.
Zato ne upravičujejo sprejetja bolj omejevalne opredelitve geografskega trga, kot je EGP.
The Polish authorities have also pointed out that most magazine and catalogue printing works have customers from all over Europe (inside and outside the EU).
Poljski organi so poudarili tudi, da ima večina tiskarn za revije in kataloge stranke po vsej Evropi (v EU in zunaj nje).
These printing works [20] have sales offices specialising in customer services abroad which offer up-to-the-minute advice and support for specific agreements and orders.
Te tiskarne [20] imajo v tujini prodajne službe, ki so specializirane za zagotavljanje podpore strankam ter ponujajo takojšnje nasvete in podporo v zvezi s posameznimi sporazumi in naročili.
One of the largest printing works in Poland, Winkowski (an independent printing works with three production units in Radzymin, Piła and Wyszków), uses a central office for orders from abroad which employs 15 persons whose task is to win orders from abroad and provide customer service to individual foreign markets.
Ena od največjih tiskarn na Poljskem, Winkowski (neodvisna tiskarna s tremi proizvodnimi obrati v Radzyminu, Piłi in Wyszkówu), za naročila iz tujine uporablja osrednjo službo, v kateri je zaposlenih 15 oseb, katerih naloga je pridobivanje naročil iz tujine in zagotavljanje podpore strankam na posameznih tujih trgih.
Other employees provide services to the domestic market.
Drugi uslužbenci zagotavljajo storitve za domači trg.
The company also supplies the Ukraine, Russia, Slovenia, Romania and other countries.
Družba dobavlja tudi v Ukrajino, Rusijo, Slovenijo, Romunijo in druge države.
A similar strategy and sales method is used by RR Donnelley, another large printing works, which has four branches in Poland (two in Cracow, one in Starachowice and one in Kielce).
Podobno strategijo in prodajno metodo uporablja še ena velika tiskarna, RR Donnelley, ki ima na Poljskem štiri podružnice (dve v Krakovu, eno v Starachowicah in eno v Kielcah).
The company supplies the most important markets in Europe from its base in Poland.
Družba iz svojega glavnega obrata na Poljskem dobavlja na najpomembnejše trge v Evropi.
RR Donnelley also owns sales offices in the Benelux countries, Germany, Switzerland, the UK, Hungary, Scandinavia and Russia.
Družba RR Donnelley ima v lasti tudi prodajne podružnice v državah Beneluksa, Nemčiji, Švici, Združenem kraljestvu, Madžarski, Skandinaviji in Rusiji.
Its printing works in Poland produce magazines and catalogues for export to all these countries.
Njene tiskarne na Poljskem proizvajajo revije in kataloge za izvoz v vse navedene države.
RR Donnelley also owns a specialist international transport and logistics unit.
Družba RR Donnelley ima tudi poseben oddelek za mednarodni prevoz in logistiko.
An example of a Western European printing works which proves that long-distance transport need not constitute an obstacle to trade on the printing market if appropriate distribution systems are in place is Prinovis of Germany.
Primer zahodnoevropske tiskarne, ki dokazuje, da prevoz na velike razdalje ni nujno ovira trgovanju na tiskarskem trgu, če so vzpostavljeni ustrezni distribucijski sistemi, je Prinovis iz Nemčije.
According to freely available information [21], some French magazine titles are printed for Prisma Presse in Germany and supplied to Paris for further finishing or distribution, i.e.:
V skladu s splošno dostopnimi informacijami [21] se nekatere francoske revije za družbo Prisma Presse tiskajo v Nemčiji in dobavljajo v Pariz za nadaljnjo končno obdelavo ali distribucijo, in sicer:
the women’s weekly ‘Femme Actuelle’ in Dresden (the Polish authorities have pointed out that the distance between Dresden and Paris is 1035 km approx. The distance from BDN would be another 120 km);
tedenska revija za ženske „Femme Actuelle“ v Dresdnu (poljski organi so poudarili, da je razdalja med Dresdnom in Parizom približno 1035 kilometrov, medtem ko je tiskarna BDN oddaljena dodatnih 120 kilometrov),
the women’s monthly ‘Prima’ in two formats (magazine and pocket) in Itzehoe (the distance between Itzehoe and Paris is 942 km);
tedenska revija za ženske „Prima“ v dveh formatih (revija in žepna izdaja) v Itzehoeju (razdalja med Itzehoejem in Parizom je 942 kilometrov),
the special interest monthlies ‘Ça m’intéresse’, ‘Guide Cuisine’ and ‘Cuisine Actuelle’ in Itzehoe;
specializirani mesečniki „Ça m’intéresse“, „Guide Cuisine“ in „Cuisine Actuelle“ v Itzehoeju,
special edition for ‘Cuisine Actuelle’ in Dresden;
posebna izdaja mesečnika „Cuisine Actuelle“ v Dresdnu,
the pocket edition of the women’s monthly ‘Bien dans ma vie’ in Itzehoe;
žepna izdaja mesečne revije za ženske „Bien dans ma vie“ v Itzehoeju,
in addition, Prisma Presse signed an agreement recently with Prinovis to print a French magazine tied in with the TV programme ‘Télé Loisirs’ which is published once a week with a print run of 1,6 million issues; each issue has 140 pages on average.
poleg tega je družba Prisma Presse pred kratkim podpisala sporazum z družbo Prinovis o tiskanju francoske revije v zvezi s televizijskim programom „Télé Loisirs“, ki izhaja enkrat tedensko in se tiska v nakladi 1,6 milijona; vsaka številka ima povprečno 140 strani.
In Poland’s view, this shows that an appropriate distribution network guarantees supplies on time for those magazines where this is particularly important, notwithstanding the fact that Prinovis’ French customer is not an external entity.
Po mnenju Poljske to kaže, da ustrezno distribucijsko omrežje zagotavlja pravočasno dobavo teh revij, kjer je to posebej pomembno, ne glede na dejstvo, da francoska stranka družbe Prinovis ni zunanji subjekt.
The success of this operation is due in particular to the creation of appropriate long-distance distribution networks and supply monitoring systems These are being introduced by all publishers and printers which work together over long distances.
Uspeh te operacije se lahko pripiše zlasti vzpostavitvi ustreznih omrežij za distribucijo na dolge razdalje in sistemov za nadzor oskrbe, ki jih uvajajo vsi založniki in tiskarji, ki sodelujejo na daljavo.
In the light of these examples of entities serving customers in various countries all over the EEA and Eastern Europe, the Polish authorities take the view that time, costs and distribution issues do not represent significant obstacles for cooperation with publishers over long distances.
Ob upoštevanju teh primerov, ko subjekti oskrbujejo stranke v različnih državah po celotnem EGP in v vzhodni Evropi, poljski organi menijo, da čas, stroški in vprašanja distribucije ne pomenijo bistvenih ovir za sodelovanje z založniki na daljavo.
The common practice of printing magazines and catalogues in the EEA for the Russian market would justify an even wider definition of the market to embrace the EEA and Russia.
Običajna praksa tiskanja revij in katalogov v EGP za ruski trg bi lahko upravičila še širšo opredelitev trga, ki bi vključevala EGP in Rusijo.
The Polish authorities also stressed that publishers with headquarters outside those countries where most printing capacity is located and where market supply is better than in other parts of Europe usually choose printing works from a wide range of companies, and the fact that they may belong to the same group is not a deciding factor.
Poljski organi so poudarili tudi, da založniki s sedežem zunaj tistih držav z največ zmogljivostmi za tiskanje, kjer je ponudba na trgu boljša kot v drugih delih Evrope, običajno izbirajo tiskarne veliko različnih družb, pri čemer dejstvo, da morda pripadajo isti skupini, ni odločilni dejavnik.
Since geographical location is not an issue, publishers usually choose printing works on the basis of competitive offers and the benefits of permanent cooperation.
Ker geografski položaj ni odločilen, založniki običajno izberejo tiskarno na podlagi konkurenčnih ponudb in koristi, ki jih zagotavlja stalno sodelovanje.
In view of technological developments in offset presses and the possibility of using press technologies interchangeably irrespective of the size of the order, the number of potential competitors able to participate in the same tender has now increased significantly.
Ob upoštevanju tehnološkega razvoja na področju ofsetnega tiska in možnosti za medsebojno zamenljivost tiskarskih tehnologij ne glede na obseg naročila, se je število potencialnih konkurentov, ki lahko sodelujejo na istem razpisu, zdaj bistveno povečalo.
The aid is provided in the form of exemption from corporate income tax, which represents a loss of revenue for the Polish authorities.
Pomoč je zagotovljena v obliki oprostitve davka od dohodkov pravnih oseb, kar povzroča izgubo dohodkov poljskih organov.
It constitutes state resources within the meaning of Article 87(1) of the EC Treaty.
Pomeni državna sredstva v smislu člena 87(1) Pogodbe ES.
As the aid is granted to a single company, the measure is selective.
Ker se pomoč dodeljuje eni družbi, je ukrep selektiven.
The aid relieves the beneficiary of costs which it would have to bear under normal market conditions, therefore the company benefits from an economic advantage over its competitors which threatens to distort competition.
Na podlagi pomoči je upravičenec oproščen plačila stroškov, ki bi jih moral kriti v običajnih tržnih razmerah, zato ima družba v primerjavi s svojimi konkurenti gospodarsko prednost, kar povzroča tveganje za izkrivljanje konkurence.
In so far as the products concerned by the project are traded, there is a risk that the aid could affect trade between Member States.
Ker se proizvodi, ki jih zadeva projekt, tržijo, obstaja tveganje, da bi pomoč negativno vplivala na trgovino med državami članicami.
Therefore the Commission finds that the restructuring plan constitutes aid within the meaning of Article 87(1) of the EC Treaty.
Zato Komisija ugotavlja, da načrt prestrukturiranja pomeni pomoč v smislu člena 87(1) Pogodbe ES.
By notifying the aid measure, the Polish authorities complied with the individual notification requirement of paragraph 24 of the MSF.
Poljski organi so s priglasitvijo ukrepa pomoči izpolnili zahtevo po posamični priglasitvi iz odstavka 24 večsektorskega okvira.
Any aid in excess of the individual notification threshold will not be put into effect until such time as the Commission has given its approval.
Kakršna koli pomoč, ki presega prag za posamično priglasitev, se lahko dodeli šele, ko to odobri Komisija.
Pursuant to paragraph 63 and footnote 58 of the Guidelines on national regional aid for 2007-13 [22], the Commission assessed the aid measure under the provisions of the 1998 Guidelines on national regional aid [23] (‘the RAG’) and the MSF.
Komisija je v skladu z odstavkom 63 in opombo 58 Smernic o državni regionalni pomoči za obdobje 2007–2013 [22] ocenila ukrep pomoči na podlagi določb Smernic o državni regionalni pomoči iz leta 1998 [23] (v nadaljnjem besedilu: smernice iz leta 1998) in večsektorskega okvira.
Compatibility of the aid with the RAG
Združljivost pomoči s smernicami iz leta 1998
As indicated in the decision to initiate the formal investigation procedure, the aid has been granted in accordance with authorised scheme PL 39/2004 and as such the standard compatibility criteria laid down in the RAG (e.g. initial investment in regions eligible for regional aid, eligible costs, own contribution, incentive effect, maintenance of the investment, cumulation) have been complied with.
Kot je bilo navedeno v odločitvi o sprožitvi formalnega postopka preiskave, se je pomoč dodelila v skladu z odobreno shemo PL 39/2004, zato so bila izpolnjena standardna merila združljivosti, določena v smernicah iz leta 1998 (na primer začetna naložba v regijah, upravičenih do regionalne pomoči, upravičeni stroški, lastni prispevek, spodbujevalni učinek, ohranitev naložbe, kumulacija).
Compatibility with the MSF
Združljivost z večsektorskim okvirom
With eligible expenditure of PLN 734,031 million (approx. EUR 157,95 million) (discounted value) and an applicable standard regional aid ceiling of 50 % in net grant equivalent (NGE), the adjusted maximum aid intensity permitted under paragraph 21 of the MSF is 29,98 % NGE.
Ob upravičenih izdatkih v višini 734,031 milijona PLN (približno 157,95 milijona EUR) (diskontirana vrednost) in veljavni standardni zgornji meji regionalne pomoči v višini 50 % v neto ekvivalentu dotacije je prilagojena najvišja intenzivnost pomoči, dovoljena na podlagi odstavka 21 večsektorskega okvira, 29,98 % neto ekvivalenta dotacije.
The envisaged aid amount of PLN 220,057 million (EUR 47,35 million) (discounted value), which represents an aid intensity of 29,98 % NGE [24], complies with this ceiling.
Predvideni znesek pomoči v višini 220,057 milijona PLN (47,35 milijona EUR) (diskontirana vrednost), ki pomeni intenzivnost pomoči v višini 29,98 % neto ekvivalenta dotacije [24], ne presega te zgornje meje.
Therefore the proposed aid intensity is in line with the scaling-down mechanism provided for in paragraph 21 of the MSF.
Zato je predlagana intenzivnost pomoči v skladu z mehanizmom zmanjšanja iz odstavka 21 večsektorskega okvira.
Compatibility with the rules under paragraph 24(a) and (b) of the MSF
Združljivost s pravili iz odstavka 24(a) in (b) večsektorskega okvira
Since the proposed total aid amount of approximately EUR 47,35 million exceeds the notification threshold of EUR 37,5 million, compliance of the proposed aid with paragraph 24(a) and (b) of the MSF has to be assessed.
Ker predlagani skupni znesek pomoči v višini približno 47,35 milijona EUR presega prag za priglasitev v višini 37,5 milijona EUR, je treba oceniti skladnost predlagane pomoči z odstavkom 24(a) in (b) večsektorskega okvira.
The Commission’s decision to allow regional aid to large investment projects covered by paragraph 24 of the MSF is contingent on the beneficiary’s market share before and after the investment and on the capacity created by the investment.
Odločitev Komisije, da omogoči regionalno pomoč za večje naložbene projekte iz odstavka 24 večsektorskega okvira, je odvisna od tržnega deleža upravičenca pred naložbo in po njej ter zmogljivosti, ustvarjenih na podlagi naložbe.
To carry out the relevant tests under paragraph 24(a) and (b) of the MSF, the Commission has first to identify the products concerned by the investment, and to define the relevant product and geographic markets.
Da bi Komisija lahko izvedla ustrezne preskuse iz odstavka 24(a) in (b) večsektorskega okvira, mora najprej opredeliti proizvode, ki jih zadeva naložba, ter upoštevni proizvodni in geografski trg.
According to paragraph 52 of the MSF, ‘product concerned’ means the product envisaged by the investment project and, where appropriate, its substitutes considered to be such, either by the consumer (by reason of the product’s characteristics, prices and intended use) or by the producer (in terms of the flexibility of the production installations).
„Upoštevni proizvod“ v skladu z odstavkom 52 večsektorskega okvira pomeni proizvod, predviden v naložbenem projektu, ali po potrebi nadomestne proizvode, ki jih kot take štejejo potrošniki (zaradi značilnosti, cene in predvidene uporabe proizvoda) ali proizvajalci (v smislu prilagodljivosti proizvodnih obratov).
When a project concerns an intermediate product and a significant part of the output is not sold on the market, the product concerned may be deemed to include the downstream products.
Kadar projekt zadeva vmesni proizvod in se znaten delež proizvodnje ne prodaja na trgu, se lahko šteje, da upoštevni proizvod vključuje tudi proizvode v nadaljnjih proizvodnih fazah.
Downstream products
Proizvodi v nadaljnjih proizvodnih fazah
The investment project under scrutiny concerns the printing of magazines, commercial catalogues and inserts using rotogravure technology.
Naložbeni projekt, ki se pregleduje, zadeva tiskanje revij, prodajnih katalogov in prilog publikacijam na podlagi tehnologije rotacijskega globokega tiska.
The beneficiary is linked to Heinrich Bauer Verlag, a major publishing house, by virtue of its ownership structure.
Upravičenec je zaradi svoje lastniške strukture povezan z veliko založniško hišo Heinrich Bauer Verlag.
The Heinrich Bauer Verlag Group will be the new printing works’ most important customer, accounting for an estimated […] % of the new plant’s sales.
Skupina Heinrich Bauer Verlag bo najpomembnejša stranka nove tiskarne, ki ji bo glede na ocene namenjeno […] % prodaje novega obrata.
Therefore it should first be established whether sales of the print products concerned by the investment to Heinrich Bauer Verlag are taking place under market conditions.
Zato je treba najprej ugotoviti, ali prodaja tiskarskih proizvodov, ki jih zadeva naložba, skupini Heinrich Bauer Verlag poteka pod tržnimi pogoji.
The Polish authorities have confirmed that transactions between the Partnership operating the new printing works and Heinrich Bauer Verlag will take place on an arm’s length basis (Bauer Verlag takes at least 3 offers from leading European rotogravure printing works and the price charged by the Partnership is set as the average of these).
Poljski organi so potrdili, da bodo transakcije med družbo, ki upravlja novo tiskarno, in družbo Heinrich Bauer Verlag potekale po tržnih načelih (Bauer Verlag sprejme vsaj tri ponudbe vodilnih evropskih tiskarn, ki izvajajo rotacijski globoki tisk, pri čemer se cena, ki jo zahteva družba, določi kot povprečje teh ponudb).
The tax authorities are entitled to verify this calculation and to demand additional supporting documentation.
Davčni organi so pooblaščeni, da preverijo ta izračun in zahtevajo dodatno dokazno dokumentacijo.
Furthermore, the share of sales to the Heinrich Bauer Verlag Group is expected to decrease as production capacity increases.
Poleg tega je pričakovano, da se bo s povečevanjem proizvodnih zmogljivosti zmanjševal delež prodaje skupini Heinrich Bauer Verlag.
The reason for this is that with more production lines installed, the consequences of malfunction are less severe, and this in turn enables the acquisition of new external customers in a market where timely delivery and reliability are essential.
Razlog za to je, da so zaradi več vzpostavljenih proizvodnih linij posledice napak pri delovanju manj resne, kar na drugi strani omogoča pridobivanje novih zunanjih strank na trgu, kjer sta pravočasna dostava in zanesljivost bistveni.
In the light of the above, the Commission takes the view that BVG’s products will be sold under market conditions and that therefore the relevant product market in this case should be defined as the market for printing activities and not the downstream product market (publishing).
Ob upoštevanju navedenega Komisija meni, da se bodo proizvodi družbe BVG prodajali po tržnih pogojih, zato je treba v tem primeru upoštevni proizvodni trg opredeliti kot trg za tiskarske dejavnosti in ne trg proizvodov v nadaljnjih proizvodnih fazah (založništvo).
Printing technology
Tiskarska tehnologija
The investment project concerns rotogravure printing technology whereby a steel printing cylinder engraved by laser transfers the printing ink onto a surface (e.g. paper).
Naložbeni projekt zadeva tehnologijo rotacijskega globokega tiska, pri kateri jekleni tiskarski valj, ki je lasersko graviran, tiskarsko črnilo prenese na površino (na primer papir).
As opposed to rotogravure, offset printing is a technique in which both the printing and non-printing areas are on the same plane as the image carrier.
V nasprotju z rotacijskim globokim tiskom je ofsetno tiskanje tehnika, pri kateri so tiskane in netiskane površine na isti ravnini kot nosilec slike.
The non-printing areas are kept free of ink by being ink-repellent while, on the other hand, the printing areas are ink-receptive.
Netiskane površine ostanejo prazne, ker odbijajo črnilo, medtem ko ga tiskane površine sprejemajo.
This is achieved by the offset ink being oil-based and the non-printing areas being kept clean with water or water-based solutions, as water and oil repel each other.
To se doseže, ker je črnilo za ofsetni tisk izdelano na oljni osnovi, netiskane površine pa ostanejo prazne s pomočjo vodnih raztopin ali raztopin na vodni osnovi, saj se voda in olje ne mešata.
There are significant differences between the two technologies.
Med obema tehnologijama obstajajo precejšnje razlike.
First, the investment costs for a rotogravure press are twice as much as for comparable offset presses.
Prvič, investicijski stroški tiskarskih strojev za rotacijski globoki tisk so enkrat višji kot stroški primerljivih tiskarskih strojev za ofsetni tisk.
This is counterbalanced by the capacity of rotogravure to ensure uniform quality even in long print runs, whereas offset printing quality is quite variable because of the difficulty in maintaining a balance between water and ink during the printing process.
To se izravna zaradi zmožnosti rotacijskega globokega tiska, da zagotavlja enotno kakovost celo pri dolgotrajnem tiskanju, medtem ko je kakovost pri ofsetnem tisku precej spremenljiva, ker je težko ohraniti ravnovesje med vodo in črnilom med celotnim postopkom tiskanja.
Also, rotogravure presses are more efficient (a large number of copies can be completed in a shorter period of time on a rotogravure press than on an offset press) and their lifespan is longer.
Tiskarski stroji za rotacijski globoki tisk so tudi učinkovitejši (na takem tiskarskem stroju je v primerjavi z ofsetnim tiskarskim strojem mogoče v krajšem času izdelati več izvodov), njihova življenjska doba pa je daljša.
Consequently, above a certain print volume rotogravure has lower production costs.
Zato rotacijski globoki tisk nad določeno naklado pri tiskanju omogoča nižje proizvodne stroške.
The higher the print volume, the lower the production costs compared with other processes.
Več kot je izvodov, nižji so proizvodni stroški v primerjavi z drugimi procesi.