natgillin/translations-raw huggingface dataset:
There is no evidence that the STER is increasing its market share by possible price dumping, or even maintaining its market share despite the decrease in the audience share of its client broadcasters.
Ni dokaza, da STER povečuje svoj tržni delež z morebitnim dampingom cen ali vsaj ohranja ta delež kljub zmanjšanju deleža gledalcev radiotelevizijskih postaj, ki so njegove stranke.
On the contrary, the STER is losing advertising market share at a similar pace as the public service broadcasters are losing audience.
Nasprotno, STER izgublja svoj oglaševalski tržni delež približno tako hitro, kot javne radiotelevizijske postaje izgubljajo gledalce.
Table 9:
Preglednica 9
Audience and advertising market shares
Tržni deleži gledalcev in oglaševanja
Commercial broadcasters' audience
Gledalci komercialnih radiotelevizijskih postaj
Commercial broadcasters' advertising
Oglaševanje na komercialnih radiotelevizijskih postajah
Public service broadcasters' audience
Gledalci javnih radiotelevizijskih postaj
Public service broadcasters' advertising
Oglaševanje na javnih radiotelevizijskih postajah
Finally, there is no evidence of the STER losing advertising revenues in order to increase its market share.
Ni dokaza, da STER izgublja oglaševalske prihodke, da bi tako povečal svoj tržni delež.
Development of gross and net revenues
Razvoj bruto in neto prihodkov
From Table 7 and Figure 1 it can be concluded that the STER has offered considerable discounts.
Na podlagi preglednice 7 in grafa 1 lahko ugotovimo, da je STER ponujal precejšnje popuste.
Nevertheless, from Figure 1 it can also be concluded that, despite these discounts, the net revenues from the sale of advertising space remained relatively constant.
Vendar pa je iz grafa 1 prav tako mogoče sklepati, da so kljub tem popustom neto prihodki iz oglaševanja ostali relativno konstantni.
The use of discounts has not led to a major change in revenues.
Uporaba popustov ni povzročila večje spremembe v prihodkih.
Consequently, none of the circumstances which typically accompany price undercutting behaviour — that is: lower prices, increase in market share and temporary loss of revenues — seems to have taken place in the Dutch advertising market.
Zato se zdi, da na nizozemskem oglaševalskem trgu niso nastopile okoliščine, ki običajno spremljajo nelojalno nižanje cen – to so: nižje cene, povečanje tržnega deleža in začasna izguba prihodkov.
Again it should be emphasised that the STER is a company independent of the public service broadcasters and its revenues go directly into the media budget.
Znova je treba poudariti, da je STER podjetje, ki je neodvisno od javnih radiotelevizijskih postaj, katerih prihodki gredo neposredno v medijski proračun.
Accordingly, the Commission must conclude that there are no indications that the STER has undercut prices to an extent which has led to an undue loss of revenues which increased the need for additional state funding of the public service broadcasting system.
Zato mora Komisija ugotoviti, da ni znakov, da je STER nelojalno znižal cene do obsega, ki je povzročil neupravičeno izgubo prihodkov, kar je povečalo potrebo bo dodatnem državnem financiranju sistema javne radiodifuzije.
Benchmark for advertising prices
Merilo uspešnosti za primerjavo cen oglaševanja
SBS Broadcasting BV argued that ‘just the price comparison between the prices of GRP 20-49 paid to the STER or to the IP and/or SBS cannot be an exclusive criterion for establishing whether or not the STER undercuts the price’.
SBS Broadcasting BV je trdil, da „samo primerjava cen za rating GRP 20–49, ki se plačajo STER-u ali IP in/ali SBS, ne more biti izključno merilo pri odločitvi, ali STER nelojalno znižuje cene ali ne“.
SBS also states that, first of all, advertisers are willing to pay an additional premium for the GRP 20-49 offered by the STER because it also reaches people outside the target group.
SBS še navaja, da so oglaševalci pripravljeni plačati dodatno premijo za rating GRP 20–49, ki ga ponuja STER, predvsem zato, ker doseže tudi ljudi zunaj ciljne skupine.
In addition, the prices of the STER for GRP 13+ (the category of teenagers) for real delivery are actually much lower than the prices of the commercial competitors for GRP 13+.
Cene STER-a za rating GRP 13+ (kategorija najstnikov) za dejansko objavo so dejansko mnogo nižje od cen komercialnih tekmecev za rating GRP 13+.
These issues were submitted by the Commission to the Dutch authorities.
Ta vprašanja je Komisija predložila nizozemskim organom.
Regarding the first issue, it should be made clear from the outset that marketing companies intend to reach a target group when advertising their products.
Glede prvega vprašanja je treba takoj na začetku pojasniti, da želijo marketinška podjetja pri oglaševanju svojih izdelkov doseči ciljno skupino.
Audiences outside the target group are irrelevant.
Občinstvo zunaj ciljne skupine ni pomembno.
One of the criteria for acquiring advertising time is selectivity of the target audience.
Eno od meril za pridobitev oglaševalskega časa je selektivnost ciljnega občinstva.
If the advertising slot is not selective, i.e. there is a lot of so-called ‘waste’ (advertising reaching people outside the target group), then the advertising slot becomes less interesting.
Če oglaševalski časovni blok ni selektiven, tj. če je v njem veliko tako imenovanih „smeti“ (oglaševanje, ki doseže ljudi zunaj ciljne skupine), potem postane oglaševalski časovni blok manj zanimiv.
Due to the fact that the advertising space sold by STER has a low selectivity — it attracts a broad range of viewers — it is, according to the Dutch authorities, actually difficult for the STER to maintain its advertising tariffs.
Ker ima oglaševanje, ki ga prodaja STER, nizko selektivnost, privablja širok razpon gledalcev, zato STER po mnenju nizozemskih organov dejansko težko ohrani svoje oglaševalske tarife.
Secondly, the GRP 13+ is of less importance than GRP 20-49.
Drugič, rating GRP 13+ je manj pomemben od GRP 20–49.
The information in Table 5 shows the relatively low importance of GRP 13+ and clearly indicates that the GRP 13+ is not decisive when establishing a comparison of prices.
Informacije iz preglednice 5 kažejo sorazmerno majhno pomembnost ratinga GRP 13+ in jasno nakazujejo, da rating GRP 13+ pri primerjavi cen ni odločilen.
As the Dutch authorities stated, the GRP 20-49 is much more relevant.
V skladu z navedbami nizozemskih organov je rating GRP 20–49 veliko pomembnejši.
The fact that the price of GRP 13+ is lower at the STER does not in itself prove that there is a general undercutting of prices by public service broadcasters.
Dejstvo, da so cene ratinga GRP 13+ pri STER-u nižje, še ne dokazuje, da gre za splošno nelojalno zniževanje cen javnih radiotelevizijskih postaj.
Conclusion on advertising
Sklepne ugotovitve o oglaševanju
Consequently, despite the fact that the STER has offered considerable discounts, the total revenue stemming from advertising space has not decreased but has remained stable.
Zato se kljub dejstvu, da je STER ponudil znatne popuste, skupni prihodki, ki izhajajo iz oglaševanja, niso znižali, temveč so ostali nespremenjeni.
Having assessed the other arguments and the answers of the Dutch authorities, the Commission concludes that there is currently no evidence that the STER did not attempt to maximise its advertising revenues and that its behaviour would have led to an increased need for state funding.
Po presoji drugih argumentov in odgovorov nizozemskih organov je Komisija sklenila, da trenutno ni dokazov, da si STER ni prizadeval doseči čim višjih prihodkov iz oglaševanja in da bi njegovo ravnanje povečalo potrebo po državnem financiranju.
Football rights
Pravice za prenos nogometnih tekem
When it initiated the procedure, the Commission stated that there were no clear indications to conclude that broadcasters paid a price for football transmission rights which was structurally above the market value.
Ko je Komisija sprožila postopek, je ugotovila, da ni jasnih kazalnikov za ugotovitev, da radiotelevizijske postaje plačujejo pravice za prenos nogometnih tekem po ceni, ki je strukturno nad tržno vrednostjo.
One of the reasons was that public service broadcasters offered higher amounts during the negotiations than the commercial broadcasters were willing to offer.
Eden od razlogov je bil, da so javne radiotelevizijske postaje med pogajanji ponudile višje zneske, kot so jih bile pripravljene ponuditi komercialne radiotelevizijske postaje.
CLT-UFA complained that the Dutch public broadcasters paid high prices for football rights.
CLT-UFA se je pritožila, da nizozemske javne radiotelevizijske postaje plačujejo za pravice za prenos nogometnih tekem visoke cene.
The Commission indicated that it would assess this situation further.
Komisija je nadela, da bo dodatno ocenila te razmere.
The subsequent investigation did not provide evidence that the public broadcasters have outbid the commercial broadcasters, nor that public service broadcasters have acquired rights to a football event to an extent liable to close the market off to the competitors.
Preiskava, ki je sledila, ni zagotovila dokazov, da so javne radiotelevizijske postaje ponudile boljše cene kot komercialne, niti da so javne radiotelevizijske postaje pridobile pravice za prenos nogometnih prireditev v obsegu, ki bi lahko na trgu povzročil izključitev tekmecev.
Indeed, examples were found of important football rights held by commercial broadcasters during the period under investigation (see paragraph 55).
Dejansko se je ugotovilo, da so imele v nekaterih primerih komercialne radiotelevizijske postaje v obdobju preiskave pravice za prenos pomembnih nogometnih tekem (glej odstavek 55).
However, as no specific anti-competitive practices could be identified in the present procedure, the issue of whether the system as such offers sufficient safeguards against the possibility of anticompetitive behaviour will be examined in procedure E-5/2005 on existing aid.
Toda med trenutnim postopkom ni bilo mogoče ugotoviti določenih protikonkurenčnih dejavnosti, bo vprašanje, ali sistem kot takšen zagotavlja dovolj nadzornih ukrepov, da se prepreči možnost protikonkurenčnega ravnanja, predmet postopka E-5/2005 o veljavni pomoči.
For the reasons set out above, the Commission concludes that there has been over-compensation of the NOS for the functions it performs as PO amounting to €98,365 million and that this sum was granted through state aid measures that cannot be considered compatible with the common market on the basis of Article 86(2) of the EC Treaty and should therefore be recovered from the NOS.
Zaradi zgoraj navedenih razlogov je Komisija ugotovila, da je bilo zavodu NOS izplačano prekomerno nadomestilo za naloge, ki jih opravlja v okviru PO, in sicer v višini 98,365 milijona EUR, ter da je bil ta znesek dodeljen z ukrepi državne pomoči, ki se ne morejo obravnavati kot združljivi s skupnim trgom na podlagi člena 86(2) Pogodbe ES, in ga je treba zato izterjati od zavoda NOS.
Nevertheless, because the over-compensation exceeds the total ad hoc payments to the NOS for the functions it performs as PO, which amounted to a total of €76,327 million, the recovery would have to be capped at €76,327 million plus interest, because the ‘remaining’ over-compensation was granted through existing aid and cannot be recovered,
Ker prekomerno nadomestilo presega skupna ad hoc plačila zavodu NOS za naloge, ki jih opravlja v okviru PO, v skupnem znesku 76,327 milijona EUR, bi bilo treba povračilo omejiti na 76,327 milijona EUR s pripadajočimi obrestmi, ker je bil „preostanek“ prekomernega nadomestila dodeljen z veljavno pomočjo in ga ni mogoče izterjati –
The ad hoc state aid which the Netherlands has granted to the NOS for the functions it performs as PO is incompatible with the common market.
Ad hoc državna pomoč, ki jo je Nizozemska odobrila zavodu NOS za naloge, ki jih opravlja v okviru PO, združljiva s skupnim trgom.
The incompatible ad hoc state aid shall be recovered from the NOS. The amount to be recovered is €76,327 million, plus interest.
Nezdružljivo ad hoc državno pomoč je treba od zavoda NOS izterjati. Znesek, ki ga je treba izterjati, znaša 76,327 milijona EUR skupaj s pripadajočimi obrestmi.
The ad hoc state aid granted by the Netherlands to the individual public service broadcasters is compatible with the common market provided that, insofar as such aid results in over-compensation of the public service mission, the surplus is held in a special purpose reserve, the amount of which does not exceed 10 % of the broadcaster's annual budget and provided that compliance with this limitation is regularly monitored by the Netherlands.
Ad hoc državna pomoč, ki jo Nizozemska odobri posameznim javnim radiotelevizijskim postajam je združljiva s skupnim trgom, če je posledica take pomoči prekomerno nadomestilo za opravljanje javnih storitev, presežek se zadrži v rezervi za določen namen, a ne sme znašati več kot 10 % letnega proračuna radiotelevizijske postaje, upoštevanje te omejitve pa mora redno spremljati Nizozemska.
The Netherlands shall take all necessary measures to recover from the PO the aid referred to in Article 1 and unlawfully made available to the beneficiary.
Nizozemska sprejme vse potrebne ukrepe, s katerimi od PO izterja pomoč iz člena 1, ki je bila nezakonito dana na voljo upravičencu.
Recovery shall take effect without delay and in accordance with the procedures of national law, provided that they allow the immediate and effective execution of the decision.
Izterjava se izvede nemudoma in v skladu s postopki iz nacionalne zakonodaje, če omogočajo neposredno in učinkovito izvajanje odločbe.
The aid to be recovered shall include interest from the date on which it was made available to the beneficiaries until the date of its recovery.
Pomoč, ki jo je treba izterjati, vključuje obresti od dneva, ko je bila dana na razpolago upravičencem, do dneva njene izterjave.
The interest to be recovered under paragraph 2 shall be calculated in accordance with the procedures laid down in Articles 9 and 11 of Commission Regulation (EC) No 794/2004.
Obresti, ki se izterjajo v skladu z odstavkom 2, se izračunajo po postopku iz členov 9 in 11 Uredbe (ES) št. 794/2004.
Within two months of the notification of this Decision, the Netherlands shall enjoin the beneficiary referred to in Article 1 to reimburse the unlawful and incompatible aid and the interest due.
V dveh mesecih po uradni objavi te odločbe mora Nizozemska od upravičenca iz člena 1 zahtevati, naj povrne nezakonito in nezdružljivo pomoč skupaj s pripadajočimi obrestmi.
The Netherlands shall inform the Commission, within two months of notification of this Decision, of the measures it has already taken and plans to take in order to comply with it.
Nizozemska v dveh mesecih po razglasitvi te odločbe obvesti Komisijo o ukrepih, ki jih je sprejela ali jih namerava sprejeti za uskladitev s to odločbo.
It will provide this information using the questionnaire attached in Annex 1 of this Decision.
Te informacije zagotovi z vprašalnikom, ki je priložen v Prilogi 1 te odločbe.
The Netherlands shall, within the same period of time, submit all documents giving evidence that the recovery proceedings have been initiated against the beneficiary of the unlawfully granted and incompatible aid.
Nizozemska mora v istem roku predložiti vse dokumente z dokazili, da so bili uvedeni postopki za izterjavo proti upravičencu nezakonito dodeljene in nezdružljive pomoči.
Done at Brussels, 22 June 2006.
V Bruslju, 22. junij 2006
OJ C 61, 10.3.2004, p. 8.
UL C 61, 10.3.2004, str. 8.
By letter of 24 May 2002 from CLT-UFA S.A. and the associated subsidiaries RTL/Holland Media Groep S.A. and Yorin TV BV; by letter of 10 October 2002 from SBS Broadcasting; by letter of 28 November 2002 from VESTRA.
V dopisu z dne 24. maja 2002, ki so ga poslali CLT-UFA SA in združeni podružnici RTL/Holland Media Groep SA in Yorin TV BV; v dopisu z dne 10. oktobra 2002, ki ga je poslal SBS Broadcasting; v dopisu z dne 28. novembra 2002, ki ga je poslal VESTRA.
By letter of 3 June 2003 from the Dutch Newspaper Publishers Association and by letter of 19 June 2003 from publishing company De Telegraaf.
V dopisu z dne 3. junija 2003, ki ga je poslalo Nizozemsko združenje izdajateljev časopisov, in v dopisu z dne 19. junija 2003, ki ga je poslala založniška družba „De Telegraaf“.
By letters of 29 June 2002, 28 October 2002, 21 February 2003 and two letters dated 19 June 2003.
V dopisih z dne 29. junija 2002, 28. oktobra 2002, 21. februarja 2003 in dveh dopisih z dne 19. junija 2003.
By letters of 12 September 2002 and 18 September 2002, in response to an information request from the Commission of 24 June 2002.
V dopisih z dne 12. septembra 2002 in 18. septembra 2002, kot odgovor na zahtevo po podatkih, ki jo je Komisija poslala 24. junija 2002.
Association of Commercial Television in Europe (ACT), by letter dated 15 April 2004; Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland (ARD), by fax dated 8 April 2004; Broadcast Partners, final version by letter dated 27 April 2004; CLT-UFA, RTL/HMG and Yorin (hereinafter ‘CLT-UFA’), by letter dated 14 April 2004; De Telegraaf, by letter dated 5 April 2004; Groep Nederlandse Dagbladpers, by letter dated 21 April 2004; Publieke Omroep, by letter dated 21 April 2004; SBS Broadcasting BV, by letter dated 26 April 2004; Branchevereniging van Nederlandse kabelbedrijven (VECAI) by letter dated 8 April 2004; Vereniging van Commerciële Radio (VCR), by letter dated 13 April 2004.
Združenje komercialnih televizij v Evropi (ACT) v dopisu z dne 15. aprila 2004; Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland (ARD) s telefaksom z dne 8. aprila 2004; Broadcast Partners, končna različica v dopisu z dne 27. aprila 2004; CLT-UFA, RTL/HMG in Yorin (v nadaljnjem besedilu „CLT-UFA“) v dopisu z dne 14. aprila 2004; De Telegraaf v dopisu z dne 5. aprila 2004; Groep Nederlandse Dagbladpers v dopisu z dne 21. aprila 2004; Publieke Omroep v dopisu z dne 21. aprila 2004; SBS Broadcasting BV v dopisu z dne 26. aprila 2004; Branchevereniging van Nederlandse kabelbedrijven (VECAI) v dopisu z dne 8. aprila 2004; Vereniging van Commerciële Radio (VCR) v dopisu z dne 13. aprila 2004.
Case NN 32/91 approved by the Commission in July 1991.
Zadeva NN 32/91, ki jo je Komisija odobrila julija 1991.
The associations with members are KRO, AVRO, NCRV, EO, TROS, BNN, VARA and VPRO.
Združenja s člani so KRO, AVRO, NCRV, EO, TROS, BNN, VARA in VPRO.
The organisations without members are: NPS, Teleac/NOT, RVU, VKZ, RKK, HOS, NMO, OHM, NIK, BOS.
Samostojne zasebne organizacije so: NPS, Teleac/NOT, RVU, VKZ, RKK, HOS, NMO, OHM, NIK, BOS.
Nederland 1, 2 and 3.
Nederland 1, 2 in 3.
Cf. Article 90 of the Media Act.
Prim. člen 90 Zakona o medijih.
Cf. Articles 50 and 54 of the Media Act.
Prim. člena 50 in 54 Zakona o medijih.
See the NOS's Policy Plan 2000-2010.
Glej Načrt politike zavoda NOS za obdobje 2000–2010.
Sponsoring, but also revenues from sales of tickets, subscriptions, SMS service etc. (See Financial Reporting Manual, version 2005, p. 18).
Sponzorstvo, vendar tudi prihodki od prodaje vstopnic, naročnin, storitev SMS itd. (Glej Finančni priročnik, različico iz leta 2005, str. 18).
Introduced in the Media Act by an Act of 5 July 1997.
V Zakon o medijih uvedeno z zakonom z dne 5. julija 1997.
The AOR is a reserve which is earmarked for public broadcasting and which is managed by the Media Authority.
AOR je rezerva, ki je namenjena za javno razširjanje programov in jo upravlja Organ za medije.
The AOR serves to cover deficits caused by lower advertising revenues during the financial year.
AOR se uporablja za kritje primanjkljajev, ki jih povzročijo nizki prihodki od oglaševanja v proračunskem letu.
It also acts as a reserve in the event of the liquidation of a public broadcaster which does not have any reserves of its own, and serves as a current account between the Minister and the Media Authority.
Prav tako se uporablja kot rezerva v primeru likvidacije javne radiotelevizijske postaje, ki nima nobenih svojih sredstev, in kot bilanca tekočih transakcij med ministrom in Organom za medije.
Finally, the AOR in general covers the extra costs incurred as a result of price increases.
AOR na splošno krije tudi dodatne stroške, ki nastanejo zaradi zvišanja cen.
The annual payments take the price increase into account only two years after the increase.
V letnih plačilih se zvišanje cen upošteva šele dve leti po zvišanju.
The AOR acts as a buffer for that period.
AOR se uporablja kot rezerva za to obdobje.
Covered by the obligation of professional secrecy.
Poslovna skrivnost.
Letter of 24 February 2006, pp. 3 and 4.
Dopis z dne 24. februarja 2006, str. 3. in 4.
Letter of 27 January, telephone conversation of 3 February 2005 and response to additional request on 25 July 2005.
Dopis z dne 27. januarja, telefonski pogovor z dne 3. februarja 2005 in odgovor na dodatno zahtevo dne 25. julija 2005.
There have been a few exceptions to this rule.
Obstaja nekaj izjem od tega pravila.
Some transfers to the association reserves have been made in cases were previously association reserves had been used for the financing of public service activities.
Do nekaterih prenosov v društvene rezerve je prišlo, ko so se predhodne društvene rezerve uporabile za financiranje dejavnosti javnih storitev.
See also paragraph 141 ff.
Glej tudi odstavek 141 in naslednje odstavke.
The Foundation Reserves are €2,288 million (NPS), €0,832 million (NOS) and €39,119 million (PO).
Fundacijske rezerve znašajo 2,288 milijona EUR (NPS), 0,832 milijona EUR (NOS) in 39,119 milijona EUR (PO).
Like for example Talpa, Nickelodeon, Jetix, TMF and MTV.
Kot na primer Talpa, Nickelodeon, Jetix, TMF in MTV.
Cf. letter of 23 February.
Prim. dopis z dne 23. februarja.
These include the final round of the 2002 World Cup, the Champions League 2002/2003, the summary/highlights rights for the Dutch premier league 2003/2004, the 2004 European Championship, most of the European cup matches involving Dutch clubs, and the 2006 World Cup.
To vključuje finale Svetovnega prvenstva v nogometu leta 2002, Ligo prvakov 2002/2003, pravice do prenosov povzetkov/najboljših delov tekem za prvo nizozemsko ligo 2003/2004, Evropsko prvenstvo 2004, večino evropskih pokalnih tekem, v katerih so igrali nizozemski klubi, in Svetovno prvenstvo v nogometu 2006.
Some of these events appear on the list of events in the Media Decree, pursuant to Directive 97/36 of the European Parliament and of the Council (OJ L 307, 30.07.1997, p. 60).
Nekatere od teh prireditev so na seznamu dogodkov v Odloku o medijih v skladu z Direktivo Evropskega parlamenta in Sveta 97/36 (UL L 307, 30.7.1997, str. 60).
Letter of the Dutch authorities dated 18.9.2002.
Dopis nizozemskih organov z dne 18. septembra 2002.
Case C-280/00 Altmark Trans [2003] ECR I-7747.
Zadeva C-280/00, Altmark Trans [2003], Recueil, I-7747.
This calculation model considers a number of factors in calculating the potential revenue which can be earned from the sports transmission rights: expected growth of expenditure in the whole television market and the expectations regarding potential advertising revenue following meetings with advertisers; impact of the broadcasting of the sports event on the market share of the commercial broadcaster (strategic positioning considerations); number of Dutch clubs (for international events such as the Champions League).
Ta model za izračun upošteva številne dejavnike pri izračunu potencialnega prihodka, ki se lahko zasluži s pravicami od prenosa športnih prireditev: pričakovana rast odhodkov na celotnem televizijskem trgu in pričakovanja v zvezi s potencialnim prihodkom od oglaševanja po sestanku z oglaševalci; vpliv prenašanja športnih prireditev na tržni delež komercialnih radiotelevizijskih postaj (premisleki o strateškem pozicioniranju); število nizozemskih klubov (za mednarodne prireditve, kot je Liga prvakov).
Summary of the response dated 30 April 2004, by the Dutch authorities to the decision to open the formal investigation procedure.
Povzetek odgovora nizozemskih organov na odločitev o sprožitvi formalnega postopka preiskave z dne 30. aprila 2004.