natgillin/translations-raw huggingface dataset:
The aim of those measures, such as the use of personal identification numbers (PIN codes), filtering systems or labelling, should thus be to ensure an adequate level of protection of the physical, mental and moral development of minors and human dignity, especially with regard to on-demand audiovisual media services.
Zato bi moral biti namen teh ukrepov, kakršni so uporaba osebnih identifikacijskih številk (PIN-kod), sistemov filtriranja ali označevanja, zagotoviti ustrezno raven zaščite telesnega, mentalnega in moralnega razvoja mladoletnikov in človekovega dostojanstva, zlasti v zvezi z avdiovizualnimi medijskimi storitvami na zahtevo.
The Recommendation on the protection of minors and human dignity and on the right of reply already recognised the importance of filtering systems and labelling and included a number of possible measures for the benefit of minors, such as systematically supplying users with an effective, updatable and easy-to-use filtering system when they subscribe to an access provider or equipping the access to services specifically intended for children with automatic filtering systems.
V Priporočilu o varstvu mladoletnikov in človeškega dostojanstva ter o pravici do odgovora je že priznan pomen sistemov filtriranja in označevanja, v katerem so navedeni tudi številni možni ukrepi v korist mladoletnikom, kot na primer sistematično vzpostavljanje učinkovitega, posodobljenega in enostavnega sistema filtriranja ob vpisu novega naročnika pri ponudniku dostopa ali opremljanja dostopa do storitev, ki so izrecno namenjene otrokom, s sistemi avtomatskega filtriranja.
Media service providers under the jurisdiction of the Member States should in any case be subject to a ban on the dissemination of child pornography according to the provisions of Council Framework Decision 2004/68/JHA of 22 December 2003 on combating the sexual exploitation of children and child pornography [23].
Za ponudnike medijskih storitev v pristojnosti držav članic bi morala v vsakem primeru v skladu z določbami Okvirnega sklepa Sveta 2004/68/PNZ z dne 22. decembra 2003 o boju proti spolnemu izkoriščanju otrok in otroški pornografiji [23] veljati prepoved razširjanja otroške pornografije.
None of the provisions introduced by this Directive that concern the protection of the physical, mental and moral development of minors and human dignity necessarily requires that the measures taken to protect those interests should be implemented through prior verification of audiovisual media services by public bodies.
Nobena od določb te direktive o zaščiti telesnega, mentalnega in moralnega razvoja mladoletnikov in človekovega dostojanstva ne zahteva, da bi morali biti ukrepi, sprejeti za zaščito teh interesov, izvedeni s predhodnim nadzorom avdiovizualnih medijskih storitev s strani javnih organov.
On-demand audiovisual media services have the potential to partially replace television broadcasting.
Mogoče je, da bodo avdiovizualne medijske storitve na zahtevo delno nadomestile razširjanje televizijskih programov.
Accordingly, they should, where practicable, promote the production and distribution of European works and thus contribute actively to the promotion of cultural diversity.
Zato morajo, kjer je ustrezno, spodbujati produkcijo in distribucijo evropskih del in tako aktivno prispevati k spodbujanju kulturne raznolikosti.
Such support for European works might, for example, take the form of financial contributions by such services to the production of and acquisition of rights in European works, a minimum share of European works in video-on-demand catalogues, or the attractive presentation of European works in electronic programme guides.
Takšna podpora evropskim delom bi lahko bila denimo v obliki finančnega prispevka takih storitev k produkciji in pridobitvi pravic do evropskih del, minimalnega deleža evropskih del v katalogih videa na zahtevo ali privlačne predstavitve evropskih del v elektronskih sporedih televizijskih programov.
It is important to regularly re-examine the application of the provisions relating to the promotion of European works by audiovisual media services.
Treba je redno preverjati uporabo določb v zvezi z uveljavljanjem evropskih del z avdiovizualnimi medijskimi storitvami.
Within the framework of the reports set out under this Directive, Member States should also take into account notably the financial contribution by such services to the production and rights acquisition of European works, the share of European works in the catalogue of audiovisual media services, and in the actual consumption of European works offered by such services.
V okviru poročil na podlagi te direktive bi morale države članice upoštevati finančni prispevek takih storitev k produkciji in pridobitvi pravic do evropskih del in delež evropskih del v katalogu avdiovizualnih medijskih storitev in v dejanski potrošnji evropskih del, ki jih nudijo take storitve.
When defining ‘producers who are independent of broadcasters’ as referred to in Article 5 of Directive 89/552/EEC, Member States should take appropriate account notably of criteria such as the ownership of the production company, the amount of programmes supplied to the same broadcaster and the ownership of secondary rights.
Države članice bi morale pri opredelitvi „producentov, neodvisnih od izdajateljev televizijskih programov“ iz člena 5 Direktive 89/552/EGS ustrezno upoštevati zlasti merila, kakršna so lastništvo produkcijske hiše, količina programov, zagotovljenih istemu izdajatelju televizijskih programov, in lastništvo prenesenih avtorskih pravic.
When implementing the provisions of Article 4 of Directive 89/552/EEC, Member States should encourage broadcasters to include an adequate share of co-produced European works or of European works of non-domestic origin.
Pri izvajanju določb člena 4 Direktive 89/552/EGS bi morale države članice izdajatelje televizijskih programov spodbujati, da vanje vključijo ustrezen delež evropskih del, ustvarjenih v koprodukciji, ali evropskih del nedomačega izvora.
It is important to ensure that cinematographic works are transmitted within periods agreed between right holders and media service providers.
Pomembno je zagotoviti, da se kinematografska dela oddajajo v terminih, o katerih se dogovorijo imetniki avtorskih pravic in ponudniki medijskih storitev.
The availability of on-demand audiovisual media services increases the choice of the consumer.
Razpoložljivost avdiovizualnih medijskih storitev na zahtevo pomeni večjo izbiro za potrošnike.
Detailed rules governing audiovisual commercial communication for on-demand audiovisual media services thus appear neither to be justified nor to make sense from a technical point of view.
Podrobna pravila, ki urejajo avdiovizualna komercialna sporočila za avdiovizualne medijske storitve na zahtevo, so tako očitno neupravičena in s tehničnega stališča nesmiselna.
Nevertheless, all audiovisual commercial communication should respect not only the identification rules but also a basic tier of qualitative rules in order to meet clear public policy objectives.
Kljub temu pa bi morala vsa avdiovizualna komercialna sporočila upoštevati tako pravila o prepoznavnosti kakor tudi osnovna pravila o kakovosti, da se izpolnijo jasni cilji javne politike.
The right of reply is an appropriate legal remedy for television broadcasting and could also be applied in the on-line environment.
Pravica do odgovora je ustrezno pravno sredstvo za razširjanje televizijskih programov, ki bi ga bilo mogoče uporabiti tudi v spletnem okolju.
The Recommendation on the protection of minors and human dignity and on the right of reply already includes appropriate guidelines for the implementation of measures in national law or practice so as to ensure sufficiently the right of reply or equivalent remedies in relation to on-line media.
V Priporočilu o varstvu mladoletnikov in človeškega dostojanstva ter o pravici do odgovora so že navedene ustrezne smernice za izvajanje, na nacionalni ravni, ukrepov v nacionalnem pravu ali praksi, da se zagotovi pravica do odgovora ali enakovredna pravna sredstva v zvezi s spletnimi mediji.
As has been recognised by the Commission in its interpretative communication on certain aspects of the provisions on televised advertising in the ‘Television without frontiers’ Directive [24], the development of new advertising techniques and marketing innovations has created new effective opportunities for audiovisual commercial communications in traditional broadcasting services, potentially enabling them better to compete on a level playing-field with on-demand innovations.
Kakor je potrdila Komisija v Razlagalnem sporočilu o nekaterih vidikih določb o oglaševanju v Direktivi o „televiziji brez meja“ [24], je razvoj novih tehnik oglaševanja in inovacij v trženju ustvaril nove učinkovite možnosti za avdiovizualna komercialna sporočila v tradicionalnih storitvah prenosa, in jim tako v enakih pogojih omogočil večjo konkurenčnost pri enakih pogojih glede inovacij na zahtevo.
Commercial and technological developments give users increased choice and responsibility in their use of audiovisual media services.
Zaradi poslovnega in tehnološkega razvoja imajo uporabniki večjo izbiro in odgovornost pri uporabi avdiovizualnih medijskih storitev.
In order to remain proportionate with the goals of general interest, regulation should allow a certain degree of flexibility with regard to television broadcasting.
Za ohranitev sorazmernosti s cilji splošnega interesa bi morala ureditev omogočiti določeno stopnjo prilagodljivosti v zvezi z razširjanjem televizijskih programov.
The principle of separation should be limited to television advertising and teleshopping, product placement should be allowed under certain circumstances, unless a Member State decides otherwise, and some quantitative restrictions should be abolished.
Načelo ločevanja bi moralo biti omejeno na televizijsko oglaševanje in televizijsko prodajo, v določenih okoliščinah bi bilo treba omogočiti promocijsko prikazovanje izdelkov, razen če država članica ne odloči drugače, odpraviti pa bi bilo treba nekatere količinske omejitve.
However, where product placement is surreptitious, it should be prohibited.
Toda kadar je promocijsko prikazovanje izdelkov prikrito, bi ga bilo treba prepovedati.
The principle of separation should not prevent the use of new advertising techniques.
Načelo ločevanja ne bi smelo preprečiti uporabe novih tehnik oglaševanja.
Apart from the practices that are covered by this Directive, Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market [25] applies to unfair commercial practices, such as misleading and aggressive practices occurring in audiovisual media services.
Direktiva 2005/29/ES Evropskega parlamenta in Sveta z dne 11. maja 2005 o nepoštenih poslovnih praksah podjetij v razmerju do potrošnikov na notranjem trgu [25] se poleg za prakse, ki jih zajema ta direktiva, uporablja za nepoštene poslovne prakse, kakršne so zavajajoče in agresivne prakse, ki se pojavljajo v avdiovizualnih medijskih storitvah.
Moreover, as Directive 2003/33/EC of the European Parliament and of the Council of 26 May 2003 on the approximation of the laws, regulations and administrative provisions of the Member States relating to the advertising and sponsorship of tobacco products [26], which prohibits advertising and sponsorship for cigarettes and other tobacco products in printed media, information society services and radio broadcasting, is without prejudice to Directive 89/552/EEC, in view of the special characteristics of audiovisual media services, the relation between Directive 2003/33/EC and Directive 89/552/EEC should remain the same after the entry into force of this Directive.
Poleg tega, upoštevajoč, da Direktiva 2003/33/ES Evropskega parlamenta in Sveta z dne 26. maja 2003 o približevanju zakonov in drugih predpisov držav članic o oglaševanju in sponzorstvu tobačnih izdelkov [26], ki prepoveduje oglaševanje in sponzoriranje cigaret in drugih tobačnih izdelkov v tiskanih medijih, storitvah informacijske družbe in radijskih oddajah, ne posega v Direktivo 89/552/EGS, bi moralo zaradi posebnih značilnosti avdiovizualnih medijskih storitev razmerje med Direktivo 2003/33/ES in Direktivo 89/552/EGS po začetku veljavnosti te direktive ostati enako.
Article 88(1) of Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community code relating to medicinal products for human use [27] which prohibits advertising to the general public of certain medicinal products applies, as provided in paragraph 5 of that Article, without prejudice to Article 14 of Directive 89/552/EEC.
Člen 88(1) Direktive 2001/83/ES Evropskega parlamenta in Sveta z dne 6. novembra 2001 o zakoniku Skupnosti o zdravilih za uporabo v humani medicini [27], ki prepoveduje oglaševanje nekaterih zdravil širši javnosti, se, kakor to določa odstavek 5 navedenega člena, uporablja brez poseganja v člen 14 Direktive 89/552/EGS.
The relation between Directive 2001/83/EC and Directive 89/552/EEC should remain the same after the entry into force of this Directive.
Razmerje med Direktivo 2001/83/ES in Direktivo 89/552/EGS bi moralo ostati nespremenjeno tudi po začetku veljavnosti te direktive.
Furthermore, this Directive should be without prejudice to Regulation (EC) No 1924/2006 of the European Parliament and of the Council of 20 December 2006 on nutrition and health claims made on foods [28].
Poleg tega ta direktiva ne bi smela posegati v Uredbo (ES) št. 1924/2006 Evropskega parlamenta in Sveta z dne 20. decembra 2006 o prehranskih in zdravstvenih trditvah na živilih [28].
Given the increased possibilities for viewers to avoid advertising through use of new technologies such as digital personal video recorders and increased choice of channels, detailed regulation with regard to the insertion of spot advertising with the aim of protecting viewers is no longer justified.
Ker imajo gledalci več možnosti, da se z uporabo novih tehnologij, kakršne so digitalni osebni video zapisovalniki, in večjo izbiro programov izognejo oglaševanju, podrobnejša ureditev v zvezi z vstavljanjem oglasov, ki želi zaščititi gledalce, ni več upravičena.
While this Directive should not increase the hourly amount of admissible advertising, it should give flexibility to broadcasters with regard to its insertion where this does not unduly impair the integrity of programmes.
Čeprav ta direktiva ne bi smela povečevati količine dovoljenega oglaševanja na uro, mora prav tako izdajateljem televizijskega programa omogočati prožnost pri vstavljanju oglasov, če to bistveno ne moti celovitosti programov.
This Directive is intended to safeguard the specific character of European television, where advertising is preferably inserted between programmes, and therefore limits possible interruptions to cinematographic works and films made for television as well as interruptions to some categories of programmes that still need specific protection.
Ta direktiva je namenjena varovanju posebnega značaja evropske televizije, kjer se oglaševanje po možnosti vstavlja med posamezne programe, in zato omejuje možne prekinitve pri kinematografskih delih in televizijskih filmih ter pri prekinitvah nekaterih vrst programov, ki še naprej potrebujejo posebno zaščito.
The limitation that existed on the amount of daily television advertising was largely theoretical.
Nekdanja omejitev trajanja dnevnega televizijskega oglaševanja je bila v veliki meri teoretična.
The hourly limit is more important since it also applies during ‘prime time’.
Urna omejitev je pomembnejša, saj prav tako velja za čas, ko je gledanost največja.
Therefore the daily limit should be abolished, while the hourly limit should be maintained for television advertising and teleshopping spots.
Zato bi bilo treba dnevno omejitev opustiti, urno omejitev pa bi bilo treba obdržati za televizijsko oglaševanje in vložke televizijske prodaje.
The restrictions on the time allowed for teleshopping or advertising channels seem no longer justified given increased consumer choice.
Prav tako se zaradi povečane potrošniške izbire ne zdijo več upravičene količinske omejitve časa, dovoljenega za televizijsko prodajo ali oglaševalske kanale.
However, the limit of 20 % of television advertising spots and teleshopping spots per clock hour remains applicable.
Kljub temu pa se 20-odstotna omejitev za televizijske oglaševalske vložke in za vložke televizijske prodaje na uro še naprej uporablja.
The notion of a television advertising spot should be understood as television advertising in the sense of Article 1(i) of Directive 89/552/EEC as amended by this Directive having a duration of not more than 12 minutes.
Pojem televizijskega oglaševalskega vložka bi bilo treba razumeti kakor televizijsko oglaševanje v smislu člena 1(i) Direktive 89/552/EGS, kakor je bila spremenjena s to direktivo, ki ne traja več kakor 12 minut.
Surreptitious audiovisual commercial communication is a practice prohibited by this Directive because of its negative effect on consumers.
Prikrito avdiovizualno komercialno sporočilo je praksa, ki jo ta direktiva prepoveduje zaradi negativnega vpliva na potrošnike.
The prohibition of surreptitious audiovisual commercial communication should not cover legitimate product placement within the framework of this Directive, where the viewer is adequately informed of the existence of product placement.
Prepoved prikritega avdiovizualnega komercialnega sporočila ne bi smela zajemati zakonitega promocijskega prikazovanja izdelkov v okviru te direktive, če je gledalec ustrezno obveščen o promocijskem prikazovanju izdelkov.
This can be done by signalling the fact that product placement is taking place in a given programme, for example by means of a neutral logo.
To se lahko stori s poudarjanjem dejstva, da v danem programu poteka promocijsko prikazovanje izdelkov, na primer s pomočjo nevtralnega logotipa.
Product placement is a reality in cinematographic works and in audiovisual works made for television, but Member States regulate this practice differently.
Promocijsko prikazovanje izdelkov je stvarnost v kinematografskih delih in avdiovizualnih delih za televizijo, vendar pa države članice to prakso različno urejajo.
In order to ensure a level playing field, and thus enhance the competitiveness of the European media industry, it is necessary to adopt rules for product placement.
Za zagotovitev enakih konkurenčnih pogojev in s tem konkurenčnosti evropske medijske industrije je torej treba sprejeti pravila za promocijsko prikazovanje izdelkov.
The definition of product placement introduced by this Directive should cover any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration.
Opredelitev pojma promocijskega prikazovanja izdelkov, uvedena s to direktivo, bi morala zajemati katero koli obliko avdiovizualnega komercialnega sporočila, ki vključuje izdelek, storitev ali njegovo oz. njeno blagovno znamko ali jih navaja, tako da jih pokaže v oddaji, za plačilo ali podobno nadomestilo.
The provision of goods or services free of charge, such as production props or prizes, should only be considered to be product placement if the goods or services involved are of significant value.
Zagotovitev brezplačnega blaga ali storitev, kakršni so produkcijski rekviziti ali nagrade, bi se morala šteti za promocijsko prikazovanje izdelkov samo, če imajo zadevno blago in storitve znatno vrednost.
Product placement should be subject to the same qualitative rules and restrictions applying to audiovisual commercial communication.
Za avdiovizualno promocijsko prikazovanje izdelkov bi se morala uporabljati enaka pravila o kakovosti in omejitve kakor za avdiovizualno komercialno sporočilo.
The decisive criterion distinguishing sponsorship from product placement is the fact that in product placement the reference to a product is built into the action of a programme, which is why the definition in Article 1(m) of Directive 89/552/EEC as amended by this Directive contains the word ‘within’.
Za razlikovanje med sponzorstvom in promocijskim prikazovanjem izdelka je odločilno merilo to, da je pri promocijskem prikazovanju izdelkov sklicevanje na izdelek vključeno v vsebino programa; iz tega razloga opredelitev v členu 1(m) Direktive 89/552/EGS, kakor je bila spremenjena s to direktivo, vsebuje dikcijo „v programu“.
In contrast, sponsor references may be shown during a programme but are not part of the plot.
Nasprotno pa je navajanje sponzorjev med programom dovoljeno, če to ne predstavljala sestavnega dela osrednje vsebine.
Product placement should, in principle, be prohibited.
Promocijsko prikazovanje izdelkov bi načeloma moralo biti prepovedano.
However, derogations are appropriate for some kinds of programme, on the basis of a positive list.
Vendar pa so odstopanja na podlagi pozitivnega seznama primerna za nekatere vrste programov.
A Member State should be able to opt-out of these derogations, totally or partially, for example by permitting product placement only in programmes which have not been produced exclusively in that Member State.
Država članica bi morala imeti možnost, da se odloči za popolno ali delno izvzetje iz teh odstopanj, npr. tako, da dovoli promocijsko prikazovanje izdelkov samo v programih, ki niso bili ustvarjeni izključno v tej državi članici.
Furthermore, sponsorship and product placement should be prohibited where they influence the content of programmes in such a way as to affect the responsibility and the editorial independence of the media service provider.
Poleg tega sta sponzorstvo in promocijsko prikazovanje izdelkov prepovedana, če na vsebino programov vplivata tako, da to posega v odgovornost in uredniško neodvisnost ponudnika medijskih storitev.
This is the case with regard to thematic placement.
To velja za promocijsko prikazovanje.
The right of persons with a disability and of the elderly to participate and be integrated in the social and cultural life of the Community is inextricably linked to the provision of accessible audiovisual media services.
Pravica invalidov in starejših oseb do udeležbe v kulturnem in družbenem življenju Skupnosti je neločljivo povezana z zagotavljanjem dostopnih avdiovizualnih medijskih storitev.
The means to achieve accessibility should include, but need not be limited to, sign language, subtitling, audio-description and easily understandable menu navigation.
Načini zagotavljanja dostopnosti bi morali med drugim vključevati znakovni jezik, podnaslavljanje, zvočne opise in preproste menije.
According to the duties conferred upon Member States by the Treaty, they are responsible for the transposition and effective implementation of this Directive.
Države članice so v skladu z nalogami, ki jim jih podeljuje Pogodba, odgovorne za prenos in učinkovito izvajanje te direktive.
They are free to choose the appropriate instruments according to their legal traditions and established structures, and notably the form of their competent independent regulatory bodies, in order to be able to carry out their work in implementing this Directive impartially and transparently.
Same lahko izberejo primerne instrumente v skladu s svojimi pravnimi tradicijami in ustaljenimi strukturami, zlasti pa obliko svojih pristojnih neodvisnih regulatornih organov, da lahko delo pri izvajanju te direktive opravljajo nepristransko in pregledno.
More specifically, the instruments chosen by Member States should contribute to the promotion of media pluralism.
Zlasti bi morali instrumenti, ki jih izberejo države članice, prispevati k spodbujanju pluralnosti medijev.
Close cooperation between competent Member States’ regulatory bodies and the Commission is necessary to ensure the correct application of this Directive.
Tesno sodelovanje med pristojnimi regulatornimi organi držav članic in Komisijo je potrebno za zagotovitev pravilne uporabe te direktive.