natgillin/translations-raw huggingface dataset:
Sky argues that these advantages are selective in that Sky's commercial freedom was limited because its growth rate was low and, as a consequence, its capital costs increased.
Družba Sky trdi, da so te prednosti selektivne, saj je bila komercialna svoboda družbe Sky omejena, ker je bila njena stopnja rasti nizka, kar je posledično pomenilo povečanje njenih stroškov kapitala.
Sky provides figures to support the argument that the increase in DTT decoder sales — sales subsidised by the State — had a negative impact on sales of its Premium Sports package.
Družba Sky je predložila številke v podporo argumenta, da je povečanje prodaje sprejemnikov DTT, prodaje, ki jo je subvencionirala država, negativno vplivalo na prodajo njenega paketa Premium Sports.
Similarly, Europa7 maintains that there was an advantage to broadcasters and other operators in the DTT sector.
Družba Europa7 podobno trdi, da je obstajala prednost za izdajatelje televizijskega programa in druge operaterje v sektorju DTT.
quotes AGCM, which acknowledged that the measure has had the following effects on the market: half of the decoders were bought using the subsidy; the penetration of DTT doubled in the first half of 2005 thanks to DDT pay-TV, whereas pay satellite TV increased by only 1 percentage point.
Družba Europa7 navaja organ AGCM, ki je potrdil, da je imel ukrep naslednje učinke na trg: polovica sprejemnikov je bila kupljena z uporabo subvencije; v prvi polovici leta 2005 se je razširjenost DTT podvojila zaradi plačljive televizije DDT, medtem ko je plačljiva satelitska televizija narasla samo za eno odstotno točko.
The advantage is selective in that the subsidy did not favour access to Europa7's market, which has not yet been allocated the transmission frequencies, but simply allowed Mediaset and RAI to saturate demand and investment and extend their market power to digital TV.
Prednost je selektivna, saj subvencija ni dala prednosti dostopu na trg družbe Europa7, ki ji še niso bile dodeljene prenosne frekvence, temveč je preprosto dovolila družbi Mediaset in javni radioteleviziji RAI, da zasičita povpraševanje in naložbe ter razširita svojo tržno moč na digitalno televizijo.
Secondly, Europa7 maintains that there are no general interest reasons that justify the measure because (i) incentives for consumers to buy DTT decoders are linked to access to commercial activities; (ii) the switchover has already been delayed and (iii) although the measure is pro-competitive in the sense that it limits Sky's market power, it nonetheless helps incumbent oligopolist operators on the analogue TV market, who were granted licences.
Drugič, družba Europa7 trdi, da ne obstajajo razlogi splošnega interesa, ki upravičujejo ukrep, ker (i) so spodbude za uporabnike za nakup sprejemnikov DTT povezane z dostopom do komercialnih dejavnosti; (ii) je bil prehod že odložen in (iii) čeprav je ukrep naklonjen konkurenčnosti v smislu, da omejuje tržno moč družbe Sky, pa vseeno pomaga prvotnim oligopolnim operaterjem na analognem televizijskem trgu, ki so jim bile dodeljene licence.
Finally, Europa7 emphasises that recovery is the logical consequence of the elimination of the aid and that difficulties in the quantification of the aid do not justify its non-recovery.
Nazadnje, družba Europa7 poudarja, da je vračilo logična posledica ukinitve pomoči in da težave pri količinski opredelitvi pomoči ne upravičujejo njenega nevračila.
If it proved impossible to quantify exactly the amount of aid, Italy could pay compensation to competitors.
Če bi se izkazalo, da je nemogoče količinsko opredeliti znesek pomoči, bi lahko Italija plačala odškodnino konkurentom.
ESOA maintains that the satellite platform has been put at a disadvantage — even if it is in a better position as regards use of the frequency spectrum for TV broadcasting — and that satellite operators have borne the entire cost of the introduction of digital transmission.
Združenje ESOA trdi, da je bila satelitska platforma postavljena v slabši položaj, čeprav je v boljšem položaju glede uporabe frekvenčnega spektra za televizijsko radiodifuzijo, in da so satelitski operaterji krili vse stroške uvedbe digitalnega prenosa.
ESOA therefore considers that the subsidies in question, which ultimately favour DTT, are a illegal aid out of proportion to the market failure they claim to address.
Združenje ESOA zato meni, da so zadevne subvencije, ki v končni fazi dajejo prednost DTT, nezakonita pomoč, nesorazmerna s tržno nepopolnostjo, ki naj bi jo odpravljala.
COMMENTS FROM ANIE
PRIPOMBE ZDRUŽENJA ANIE
ANIE did not have specific observations on the measure in question, but it submitted the text of a complaint which ANIE itself sent to AGCM against Sky Italia for abuse of a dominant position.
Združenje ANIE ni imelo posebnih pripomb o zadevnem ukrepu, vendar pa je predložilo besedilo pritožbe, ki jo je poslalo organu AGCM zoper družbo Sky Italia zaradi zlorabe prevladujočega položaja.
AGCM has not yet taken any decision.
Organ AGCM še ni sprejel nobene odločitve.
Allegedly, Sky was requested by certain producers of decoders to issue licenses for certain aspects of NDS technology for encrypting satellite signals, of which Sky has exclusive ownership and use in Italy.
Določeni proizvajalci sprejemnikov so domnevno od družbe Sky zahtevali, naj izda licence za določene vidike tehnologije NDS za kodiranje satelitskih signalov, ki jih ima družba Sky v izključni lasti in uporabi v Italiji.
These licenses are essential for producing decoders with a so-called ‘common interface’, i.e. which can decrypt both terrestrial and satellite digital signals if NDS technology is used.
Te licence so bistvene za proizvodnjo sprejemnikov s tako imenovanim „skupnim vmesnikom“, tj. ki lahko odkodira prizemne in satelitske digitalne signale, če se uporablja tehnologija NDS.
In 2005 Sky started codifying its message exclusively with the NDS system.
Leta 2005 je družba Sky začela kodirati svoj signal izključno s sistemom NDS.
The owner of this technology for the Italian market is a subsidiary of the Newscorp group, i.e. Sky's parent company.
Lastnik te tehnologije za italijanski trg je odvisna družba skupine Newscorp, tj. matičnega podjetja družbe Sky.
According to Sky, the aim of this changeover to NDS is to combat piracy.
Po navedbah družbe Sky je namen tega prehoda na NDS boj proti piratstvu.
This type of technology is a proprietary, closed technology because unlike common interface decoders, access to NDS decoders requires provision of access to the technology or to certain components of the decoders.
Tovrstna tehnologija je zaščitena in zaprta, ker v nasprotju z običajnimi vmesniškimi sprejemniki dostop do sprejemnikov NDS zahteva zagotovitev dostopa do tehnologije ali določenih komponent sprejemnikov.
Sky refuses to share its technology with producers of common interface decoders on the grounds that the final arrangement would not be sufficiently piracy-proof.
Družba Sky noče deliti svoje tehnologije s proizvajalci običajnih vmesniških sprejemnikov zato, ker dokončna ureditev ne bi bila dovolj varna pred piratstvom.
According to ANIE, Sky's claims of possible piracy are unfounded and the reason it uses proprietary decoders is to defend its monopolistic position in the pay-TV market.
Združenje ANIE meni, da so trditve družbe Sky o možnem piratstvu neutemeljene in da je razlog za njeno uporabo zaščitenih sprejemnikov ohranitev njenega monopolnega položaja na trgu plačljive televizije.
ANIE claims that as a result of this choice, Sky can capture its customers and also limit market possibilities for the producers of decoders and, consequently hinder technological developments in this sector.
Združenje ANIE trdi, da lahko družba Sky zaradi te izbire ujame svoje stranke in tudi omeji tržne možnosti za proizvajalce sprejemnikov ter posledično ovira tehnološki razvoj v tem sektorju.
REPLY BY ITALY
ODGOVOR ITALIJE
Italy did not comment on the third parties’ submissions.
Italija ni predložila pripomb na stališča tretjih strank.
STATE AID ASSESSMENT PURSUANT TO ARTICLE 87(1) OF THE EC TREATY
OCENA DRŽAVNE POMOČI NA PODLAGI ČLENA 87(1) POGODBE ES
The Commission has examined whether the measure in question can be characterised as State aid within the meaning of Article 87(1) of the EC Treaty, which lays down the following conditions for the presence of State aid.
Komisija je proučila, ali je mogoče zadevni ukrep označiti za državno pomoč v smislu člena 87(1) Pogodbe ES, ki določa naslednje pogoje za obstoj državne pomoči.
Third, it must distort or threaten to distort competition.
Tretjič, izkrivljati mora konkurenco ali pa mora obstajati možnost za to.
Fourth, the intervention must be liable to affect trade between Member States.
Četrtič, ukrep mora prizadeti trgovino med državami članicami.
The measure in question is contained in the 2004 and 2005 Finance Acts and funded from the State budget.
Zadevni ukrep je vključen v finančna zakona iz let 2004 in 2005 in se financira iz državnega proračuna.
It is therefore clearly imputable to the state and involves the use of state resources, as already stated in the decision to initiate the procedure.
Zato ga je mogoče jasno pripisati državi, vključuje pa uporabo državnih sredstev, kot je že navedeno v odločitvi o sprožitvi postopka.
The Commission therefore confirms its previous assessment that this state resources criterion is met.
Komisija zato potrjuje svojo predhodno oceno, da je to merilo za državna sredstva izpolnjeno.
Neither Italy nor the third parties contested this conclusion.
Niti Italija niti tretje stranke niso oporekale tej ugotovitvi.
In the decision to initiate the procedure, the Commission maintained that, even if the direct beneficiaries of the grant are final consumers, the measure may benefit indirectly (i) the television broadcasters operating on digital terrestrial and cable platforms; (ii) the operators of the networks that carry the signal; and (iii) the producers of decoders.
V odločitvi o sprožitvi postopka je Komisija trdila, da tudi če so neposredni upravičenci subvencije končni uporabniki, lahko ukrep posredno koristi (i) izdajateljem televizijskega programa, ki delujejo na digitalnih prizemnih in kabelskih platformah; (ii) operaterjem omrežij, ki prenašajo signal, in (iii) proizvajalcem sprejemnikov.
In the decision to initiate the procedure the Commission established that an indirect advantage may fall within Article 87(1) EC and referred to case-law in this respect.
V odločitvi o sprožitvi postopka je Komisija ugotovila, da posredna prednost lahko spada na področje uporabe člena 87(1) Pogodbe ES, in se v zvezi s tem sklicevala na sodno prakso.
As for the broadcasters using T-DVB/C-DVB, the Commission considered that the measure in question helps those broadcasters to create and develop their audience, by relieving them of a cost that they would have normally borne had they wanted to develop their digital audience in the same way and also reduces the costs that the broadcasters emitting in simulcast would normally have to bear.
Glede izdajateljev televizijskega programa, ki uporabljajo tehnologijo T-DVB/C-DVB, je Komisija menila, da zadevni ukrep pomaga tem izdajateljem televizijskega programa pri oblikovanju in razvoju njihovega gledalstva tako, da jih razbremeni stroška, ki bi ga običajno krili, če bi želeli razvijati svoje digitalno gledalstvo na isti način, ter zmanjša stroške, ki bi jih običajno morali kriti izdajatelji televizijskega programa, ki hkrati oddajajo v analogni in digitalni tehniki.
As for the network operators, the advantage consists of the potential increased demand that can be generated by the broadcasters using the ‘privileged’ platform.
V zvezi z omrežnimi operaterji je prednost morebitno povečanje povpraševanja, ki ga lahko povzročijo izdajatelji televizijskega programa z uporabo „privilegirane“ platforme.
Finally, the Commission, after acknowledging that the selective advantage cannot be easily measured, invited all parties to provide comments on the possible quantification of, or methodology for estimating the advantage accrued to the various indirect beneficiaries of the measure.
Nazadnje, Komisija je po priznanju, da selektivne prednosti ni mogoče z lahkoto izmeriti, pozvala vse stranke, naj predložijo pripombe o možni količinski opredelitvi ali metodologiji za ocenitev prednosti, ki so jo imeli različni posredni upravičenci ukrepa.
After receiving comments from the interested parties, the Commission, for the reasons given below, remains of the opinion that the measure entails a selective advantage in favour of the terrestrial and cable pay-TV operators.
Po prejetju pripomb zainteresiranih strank Komisija iz spodaj navedenih razlogov še vedno meni, da ukrep daje selektivno prednost prizemnim in kabelskim operaterjem plačljive televizije.
Broadcasters
Izdajatelji televizijskega programa
In the case of broadcasters, this advantage mainly involves the possibility of developing an audience, in particular for expanding pay-per-view activities.
Pri izdajateljih televizijskega programa ta prednost v glavnem vključuje možnost razvoja gledalstva, zlasti za razvijajoče se dejavnosti „plačilo po ogledu“.
Without the measure, the digital audience would not have developed at the same pace, unless broadcasters themselves had financed the reception costs of their own potential viewers.
Brez ukrepa se digitalno gledalstvo ne bi razvilo v istem tempu, razen če bi izdajatelji televizijskega programa sami financirali stroške sprejema svojih morebitnih gledalcev.
Developing an audience is a crucial part of the business for a pay-TV company or a broadcaster that wishes to develop its pay-TV services as the number of customers is crucial for generating revenues and for setting low prices for the pay-per-view offers.
Razvoj gledalstva je bistven del poslovanja za družbe, ki ponujajo storitve plačljive televizije, ali izdajatelje televizijskega programa, ki želijo razvijati svoje storitve plačljive televizije, saj je število uporabnikov bistveno za proizvajanje prihodkov in določanje nizkih cen za ponudbe „plačilo po ogledu“.
This can also be seen from the costs incurred by satellite operators in building up this client base and, once they have switched to digital technology, the further costs borne by them to keep this base.
To je razvidno tudi iz stroškov, ki nastanejo satelitskim operaterjem pri izgradnji te baze strank in dodatnih stroškov, ki jih krijejo za vzdrževanje te baze po tem, ko preidejo na digitalno tehnologijo.
For example, one of the complainants — Sky Italia — claims that it provided its subscribers with a free decoder and satellite dish.
Eden od pritožnikov, družba Sky Italia, na primer trdi, da je svojim naročnikom zagotovila brezplačen sprejemnik in satelitski krožnik.
It should also be added that the main effect of the measure was to reduce the price of decoders offering interactivity, bringing it more into line with the price of ‘zappers’.
Pri tem je treba tudi dodati, da je bil glavni učinek ukrepa znižanje cene sprejemnikov, ki ponujajo interaktivnost, in jo bolj uskladiti s ceno sprejemnikov „zapper“.
The type of decoder being subsidised here allows consumers to take advantage of the standard free-to-air supply of channels currently available in the analogue mode and of the offer of pay-TV and interactive services by a whole range of broadcasters and content providers.
Vrsta sprejemnika, ki se subvencionira s tem ukrepom, strankam omogoča, da izkoristijo standardno brezplačno ponudbo kanalov, ki so trenutno na voljo v analogni tehniki, in ponudbo plačljive televizije ter interaktivnih storitev cele vrste izdajateljev televizijskih programov in ponudnikov vsebin.
Interactive services can include e-government services accessible through a ‘smart card’.
Interaktivne storitve lahko vključujejo storitve e-vlade, ki so dostopne prek „pametne kartice“.
The subsidy therefore allows consumers to enjoy a much wider offer at the same price as a previously available, much simpler decoder giving access to a smaller number of services.
Subvencija tako strankam omogoča, da uživajo precej širšo ponudbo po isti ceni v primerjavi s prej razpoložljivim, precej enostavnejšim sprejemnikom, ki je omogočal dostop do manjšega števila storitev.
Accordingly, the measure has created an incentive for consumers to switch from the analogue to the digital terrestrial mode.
V skladu s tem je ukrep ustvaril spodbudo za uporabnike za prehod iz analognega na digitalni prizemni način.
This has been to the advantage of broadcasters, especially as regards the services that were not available in the analogue mode.
Od tega so imeli korist izdajatelji televizijskega programa, zlasti v zvezi s storitvami, ki niso bile na voljo v analogni tehniki.
In other words, the government subsidy has allowed the T-DVB broadcasters to avoid the cost of a business practice (subsidising decoders) that is widespread on the market and instrumental in developing an audience.
Z drugimi besedami, vladna subvencija je izdajateljem televizijskega programa T-DVB omogočila, da se izognejo strošku poslovne prakse (subvencioniranja sprejemnikov), ki je zelo razširjena na trgu in pomaga pri razvoju gledalstva.
The Deutsche Bank document, which illustrates to investors the profit opportunities of buying Mediaset shares, indirectly confirms the relevance of this argument.
Dokument Deutsche Bank, ki investitorjem prikazuje možnosti dobička iz nakupa delnic družbe Mediaset, posredno potrjuje pomen tega argumenta.
The research division of Deutsche Bank demonstrates in the paper that because of its special position, favourable market conditions, its market strategy and subsidies to consumers, Mediaset can develop DTT as a low risk/low cost way of entering the pay-TV market.
Oddelek za raziskave Deutsche Bank v dokumentu dokaže, da lahko družba Mediaset zaradi svojega posebnega položaja, ugodnih tržnih pogojev, svoje tržne strategije in subvencij uporabnikom razvije DTT na način, ki zagotavlja majhno tveganje in nizke stroške pri vstopu na trg plačljive televizije.
Another advantage to incumbent terrestrial operators is that the measure allows them to consolidate their early presence on the digital terrestrial platform in terms of image branding and customer retention.
Druga prednost za prvotne prizemne operaterje je, da jim ukrep omogoča utrditi njihovo zgodnjo prisotnost na digitalni prizemni platformi v smislu krepitve ugleda blagovne znamke in ohranitve strank.
This advantage refers to the new services — in particular pay-TV services — that are offered on the digital platform.
Ta prednost se nanaša na nove storitve, zlasti storitve plačljive televizije, ki se ponujajo na digitalni platformi.
The measure in question can therefore reinforce the effects of the existing legislation, i.e. the fact that the main broadcasters control network operators and that a digital licence can only be obtained in connection with an existing analogue licence.
Zadevni ukrep lahko zato okrepi učinke veljavne zakonodaje, tj. dejstva, da glavni izdajatelji televizijskega programa nadzorujejo omrežne operaterje in da je mogoče digitalno licenco pridobiti le v povezavi z obstoječo analogno licenco.
Incumbents can easily transform their analogue licences into digital ones, whereas entrants need to purchase analogue licences on the market before being able to transmit digitally.
Prvotni operaterji lahko z lahkoto preoblikujejo svoje analogne licence v digitalne, medtem ko morajo novi operaterji kupiti analogne licence na trgu, preden lahko začnejo digitalni prenos.
The time disadvantage suffered by new entrants can be further compounded by measures, like the one in question, which increase the audience of incumbents.
Časovno prikrajšanost, ki jo utrpijo novi operaterji, lahko še dodatno otežijo ukrepi, kot je zadevni ukrep, ki povečujejo gledalstvo prvotnih operaterjev.
The above arguments do not apply to services already provided on the analogue platform and with which consumers are familiar.
Zgornji argumenti ne veljajo za storitve, ki se že zagotavljajo na analogni platformi in jih uporabniki že poznajo.
Moreover, early transition to the digital platform is unlikely to have increased to any significant degree the total number of viewers (analogue plus digital) for those programmes/services.
Poleg tega ni verjetno, da je zgodnji prehod na digitalno platformo bistveno povečal skupno število gledalcev (analognih in digitalnih) za te programe/storitve.
The arguments put forward by Italy and Mediaset that there is no advantage because without the State subsidy the beneficiaries would not have subsidised the purchase of decoders by consumers is not convincing.
Argumenti, ki sta jih izpostavili Italija in družba Mediaset, da ne obstaja prednost, saj upravičenci ne bi subvencionirali nakupa sprejemnikov uporabnikom brez državne subvencije, niso prepričljivi.
If consumers had not been willing to purchase open decoders without the subsidies in question, or if the size of the pay-per-view market were too small, the effect of granting the subsidy is precisely to create a customer base for the terrestrial broadcasters which would not have otherwise developed.
Če uporabniki ne bi bili pripravljeni kupiti odprtih sprejemnikov brez zadevnih subvencij ali če bi bil trg storitev „plačilo po ogledu“ premajhen, je učinek dodelitve subvencije prav oblikovanje baze uporabnikov za prizemne izdajatelje televizijskega programa, ki se sicer ne bi razvili.
If terrestrial broadcasters had not subsidised the purchase of interoperable decoders — the only decoders that currently allow pay-TV via pay-per-view with the prepaid card system — for fear of free riding by other broadcasters, this would have held up the launch of pay-TV services.
Če prizemni izdajatelji televizijskega programa ne bi subvencionirali medobratovalnih sprejemnikov, edinih sprejemnikov, ki trenutno omogočajo plačljivo televizijo prek sistema „plačilo po ogledu“ na podlagi predplačilnih kartic, zaradi strahu pred parazitiranjem drugih izdajateljev televizijskega programa, bi to zadržalo uvedbo storitev plačljive televizije.
The measure has therefore helped terrestrial broadcasters to overcome this externality and create a business opportunity.
Ukrep je zato prizemnim izdajateljem televizijskega programa pomagal premagati ta zunanji dejavnik in ustvariti poslovno priložnost.
Furthermore, the Commission disagrees that the beneficiaries' readiness or interest in mimicking the effects of the aid, even without the aid, are relevant criteria for deciding whether or not the measure provides an advantage.
Poleg tega se Komisija ne strinja, da sta pripravljenost ali interes upravičencev za posnemanje učinkov pomoči, celo brez pomoči, ustrezni merili za odločanje, ali ukrep daje prednost.
In fact, in the case in question, the advantage to the terrestrial broadcasters is simply the result of an effect of the measure.
V zadevnem primeru je dejansko prednost za prizemne izdajatelje televizijskega programa le rezultat nekega učinka tega ukrepa.
Once the measure is put in place the beneficiaries' behaviour is simply aimed at maximising profits in the situation thus created, by achieving an expansion of their business activity that would not have been possible without the subsidy.
Ko je ukrep vzpostavljen, je obnašanje upravičencev usmerjeno le k povečevanju dobička v tako ustvarjenem položaju z dosego širitve njihove poslovne dejavnosti, ki je ne bi bilo mogoče doseči brez subvencije.
Moreover, this is clearly the case here, as according to AGCOM's Annual Report the increase in the revenue from pay-TV offers in 2005, especially for digital terrestrial pay-per-view, was very high, although still at a low level in absolute terms.
Poleg tega to jasno drži v tem primeru, saj je bilo glede na letno poročilo organa AGCOM povečanje prihodkov iz naslova ponudb plačljive televizije v letu 2005, zlasti za digitalno prizemno „plačilo po ogledu“, zelo visoko, čeprav je bilo v absolutnem merilu še vedno nizko.