natgillin/translations-raw huggingface dataset:
There is a noticeable lack of interest among consumers under 35, which is even more apparent among the school-age population.
Opaziti je pomanjkanje zanimanja med potrošniki, ki so mlajši od 35 let, kar je še bolj izrazito pri šoloobvezni populaciji.
Goals
Cilji
The aim is to improve the image of the products as being ‘fresh’ and ‘natural’ and to bring down the average age of consumers, chiefly by encouraging young people to consume the products concerned.
Cilj je izboljšati podobo proizvodov kot „svežih“ in „naravnih“ ter znižati povprečno starost potrošnikov, predvsem s spodbujanjem mladih ljudi k uživanju teh proizvodov.
Target groups
Glavne ciljne skupine
Young households under 35
Mlade družine pod 35 leti
School-age children, adolescents and their parents
Šoloobvezni otroci, mladostniki in njihovi starši
Mass caterers and school canteens
Obrati družbene prehrane in šolske menze
Doctors and nutritionists.
Zdravniki in strokovnjaki za prehrano
Main messages
Glavna sporočila
To promote a ‘five-a-day’ type approach (recommendation to eat at least five servings of fruit and/or vegetables per day)
Spodbujanje načina prehranjevanja „5 na dan“ (priporočilo o zaužitju vsaj petih obrokov sadja ali zelenjave dnevno)
The products are natural and fresh
Proizvodi so naravni in sveži
Quality (safety, nutritional value and taste, production methods, environmental protection, link with the product's origin)
Kakovost (varnost, hranilna vrednost in okus, proizvodne metode, varstvo okolja, povezava s poreklom proizvoda)
Enjoyment
Užitek
Balanced diet
Uravnotežena prehrana
Variety and seasonal nature of the supply of fresh products; information on their flavours and uses
Raznolikost in sezonska narava ponudbe svežih proizvodov; informacije o njihovih okusih in uporabi
Accessibility and ease of preparation: many fresh fruit and vegetables require no cooking.
Dostopnost in enostavna priprava: mnogih vrst svežega sadja in zelenjave ni treba kuhati
Main channels
Najpomembnejša sredstva
Electronic channels (Internet sites presenting available products, with online games for children)
Elektronska orodja (spletne strani s predstavitvijo ponujenih proizvodov in s spletnimi igrami za otroke)
Telephone help lines
Telefonske informacijske linije
PR contacts with the media and advertising (e.g. specialised journalists, women's press, youth magazines and papers)
Odnosi z mediji in oglaševalci (npr. specializirani novinarji, ženski časopisi, revije in časopisi za mlade)
Contacts with doctors and nutritionists
Odnosi z zdravniki in strokovnjaki za prehrano
Educational measures targeting children and adolescents by mobilising teachers and school canteen managers
Izobraževalni ukrepi, usmerjeni k otrokom in mladostnikom z vključevanjem učiteljev in upraviteljev šolskih menz
Point-of-sales information actions to consumers
Informacijski ukrepi na prodajnih mestih, namenjeni potrošnikom
Other channels (leaflets and brochures with information on the products and recipes, children's games, etc.)
Druga sredstva (letaki in brošure z informacijami o proizvodih in recepti, otroške igre itd.)
Visual media (cinema, specialised TV channels)
Vizualni mediji (kino, specializirani televizijski kanali)
Radio spots
Radijske reklame
Participation in trade fairs.
Udeležba na trgovinskih sejmih
Duration of the programmes
Trajanje programov
12 to 36 months, giving priority to multi-annual programmes that set objectives for each phase.
12 do 36 mesecev, ob dajanju prednosti večletnim programom, ki določajo cilje za vsako fazo
Indicative annual budget for the sector
Okvirni letni proračun za sektor
EUR 4 million.
4 milijoni EUR
While demand is gradually increasing, in particular because of the ease of consumption of these products, it is important for the Community industry to be able to benefit from this potential.
Čeprav povpraševanje postopoma narašča, zlasti zaradi preprostega zaužitja teh proizvodov, je pomembno, da bo sektor zmožen izkoristiti te možnosti.
Therefore support for information and promotion actions is justified.
Zato je podpora informacijskim in promocijskim ukrepom upravičena.
Quality (safety, nutritional value and taste, preparation methods)
Kakovost (varnost, hranilna vrednost in okus, metode priprave)
Ease of use
Preprosta uporaba
Variety of supply and availability throughout the year
Raznolikost ponudbe in razpoložljivost skozi vse leto
Traceability.
Sledljivost
Electronic (Internet sites)
Elektronska orodja (spletne strani)
PR contacts with the media and advertising (e.g. specialised journalists, women's press, culinary and trade press)
Odnosi z mediji in oglaševalci (npr. specializirani novinarji, ženski časopisi, kulinarični časopisi itd.)
Demonstrations at points of sale
Predstavitve na prodajnih točkah
Other channels (leaflets and brochures featuring products and recipes)
Druga sredstva (letaki in brošure s predstavitvijo proizvodov in recepti)
Visual media
Vizualni mediji
EUR 2 million.
2 milijona EUR
The liberalisation of international trade in textiles and clothing has brought Community flax into sharp competition with flax from outside the Community offered at very attractive prices.
Liberalizacija mednarodne trgovine s tekstilom in oblačili je pripeljala do ostre konkurence med proizvodnjo lana v Skupnosti in proizvodnjo zunaj nje, ki dosega na trgu zelo privlačne cene.
At the same time, consumption of fibre flax is tending to stagnate.
Poleg tega zastaja tudi poraba tekstila.
To develop the image and reputation of Community flax and to capitalise on its distinctive qualities
Razvoj podobe in ugleda lanu Skupnosti ter izkoriščenje njegovih posebnih lastnosti
To increase consumption of this product
Povečanje porabe tega proizvoda
To inform consumers about the characteristics of new products placed on the market.
Informiranje potrošnikov o značilnostih novih proizvodov, ki prihajajo na trg
Leading professionals in the sector (stylists, designers, makers, editors)
Naročniki (stilisti, oblikovalci, izdelovalci, uredniki)
Distributors
Distributerji
Textiles, fashion and interior design education circles (teachers and students)
Izobraževalni krogi na področju tekstila, mode in oblikovanja notranje opreme (učitelji in študenti)
Opinion leaders
Oblikovalci javnega mnenja
Consumers.
Potrošniki
The quality of the product comes from the conditions in which the raw material is produced, the use of suitable varieties and the know-how brought to bear all along the production chain
Kakovost proizvodov je odvisna od pogojev, v katerih se surovina proizvaja, od uporabe primernih sort ter znanja in izkušenj, uporabljenih v vsej proizvodni verigi
Community flax offers a wide range of products (clothing, decoration, household linen) and a wealth of creativity and innovation.
Lan Skupnosti omogoča širok izbor izdelkov (oblačila, okraski, gospodinjsko perilo) ter obilico ustvarjalnosti in inovativnosti
Electronic channels (Internet sites)
Elektronska orodja (spletne strani)
Trade shows and fairs
Strokovne razstave in sejmi
Information measures targeting users downstream (designers, makers, distributors, editors)
Informacijski ukrepi, namenjeni naknadnim uporabnikom (oblikovalci, izdelovalci, distributerji, uredniki)
Information at points of sale
Informacije na prodajnih točkah
Relations with the specialist press
Odnosi s specializiranimi časopisi
Educational information measures in fashion colleges, textile engineering courses, etc.
Izobraževalni informacijski ukrepi v šolah za modno oblikovanje, izobraževalnih programih tekstilnih inženirjev itd.
EUR 1 million.
1 milijon EUR
The supply situation of the sector is characterized by increasing competition between products from the Community and products from third countries.
Stanje ponudbe v sektorju zaznamuje naraščajoča konkurenca med proizvodi iz Skupnosti in proizvodi iz tretjih držav.
The evaluation studies of the promotion campaigns carried out between 1997and 2000 suggest that, in order to facilitate the sale of Community production within the Community, the whole chain from producer to distributor needs to be better organised and rationalised, and consumers should be better informed about the intrinsic qualities and varieties of Community products.
Ocenjevalne študije promocijskih kampanj, izvedenih v obdobju 1997-2000, kažejo, da je treba za pospešitev prodaje skupnostnih proizvodov v Skupnosti bolje urediti in racionalizirati celotno verigo od proizvajalca do distributerja, potrošnike pa bolje informirati o posebnih lastnostih in vrstah proizvodov Skupnosti.
To increase the consumption of flowers and plants of Community origin
Povečanje porabe cvetja in rastlin s poreklom iz Skupnosti
To encourage practices which benefit the environment and increase knowledge about environmentally-friendly production methods
Spodbujanje dejavnosti, ki koristijo okolju in poglabljajo znanje o okolju prijaznih metodah proizvodnje
To strengthen the partnership between professionals from several Member States, allowing, among other things, the most advanced knowledge in the sector to be shared, and to better inform all participants in the production chain.
Krepitev partnerstva med strokovnjaki iz več držav članic, s čimer bo med drugim omogočena izmenjava najbolj naprednih znanj v sektorju in boljše informiranje vseh udeležencev v proizvodni verigi
Producers, nurseries, distributors and other operators of the sector
Proizvajalci, vrtnarije, distributerji in ostali podjetniki v sektorju
Students and schoolchildren
Študenti in otroci v šolah
Opinion multipliers: journalists, teachers
Oblikovalci javnega mnenja: novinarji, učitelji
Consumers
Potrošniki
Information on the quality and varieties of Community products
Informacije o kakovosti in vrstah proizvodov Skupnosti
Environmentally-friendly production methods
Okolju prijazne proizvodne metode
Techniques aiming for more durable products
Tehnike, ki vodijo k trajnejšim proizvodom
An optimum mix of varieties of plants and flowers
Optimalni izbor različnih vrst rastlin in cvetja
The role of plants and flowers in well-being and quality of life.
Vloga rastlin in cvetja pri dobrem počutju in kakovosti življenja
Fairs and exhibitions: stands representing products of several Member States
Sejmi in razstave: stojnice, ki predstavljajo proizvode več držav članic
Training measures for professionals, consumers and students
Ukrepi za usposabljanje strokovnjakov, potrošnikov in študentov
Actions for sharing knowledge about greater product durability
Ukrepi za izmenjavo znanja o večji trajnosti proizvodov
Consumer information measures through the press, and also through initiatives such as catalogue publishing, gardener's calendars and possibly ‘plant of the month’ campaigns.
Ukrepi za informiranje potrošnikov preko tiskanih medijev in pobud, kot so izdajanje katalogov, setveni koledarji in morebiti tudi kampanje za „rastlino meseca“
Increased use of electronic media (Internet, CD-ROM, etc.)
Povečana uporaba elektronskih medijev (internet, CD-ROM itd.)
12 to 36 months, giving priority to multi-annual programmes presenting a strategy and properly justified objectives for each phase.
Od 12 do 36 mesecev, ob dajanju prednosti programom, ki za vsako fazo predstavljajo strategijo in ustrezno utemeljene cilje
EUR 3 million.
3 milijoni EUR
While the supply of olive oil and table olives is on the increase, the outlets on the internal and international markets are important to safeguard the Community market equilibrium.
Čeprav ponudba oljčnega olja in namiznih oljk narašča, je prodaja na notranjem in mednarodnih trgih pomembna za ohranitev tržnega ravnotežja Skupnosti.
The situation at the level of domestic demand for these products varies widely between traditional consumer markets and those where they are a relatively new phenomenon.
Stanje domačega povpraševanja po teh proizvodih se precej razlikuje med tradicionalnimi potrošniškimi trgi in tistimi, kjer so ti proizvodi razmeroma nov pojav.
In the ‘traditional consumer’ Member States (Spain, Italy, Greece and Portugal), the products concerned are generally well-known and consumption is high.
V državah članicah „tradicionalne porabe“ (Španija, Italija, Grčija in Portugalska) so zadevni proizvodi na splošno dobro znani, njihova poraba pa je visoka.
In the ‘new consumer’ Member States, per capita consumption has progressed but is still substantially lower (in the Community as constituted on 30 April 2004) or marginal (in the majority of the new Member States which joined on 1 May 2004).
V državah članicah „novih porabnikih“ se je poraba na prebivalca povečala, vendar je še vedno precej nizka (v Skupnosti pred 30. aprilom 2004) ali neznatna (v večini novih držav članic, ki so se pridružile 1. maja 2004).
As a priority: to increase consumption in the ‘new consumer’ Member States by increasing market penetration and to intensify use by diversifying the use of these products and by providing necessary information
Prednostni cilji: povečanje porabe v državah članicah „novih porabnikih“ s povečanjem uveljavitve na trgu, krepitev uporabe z raznoliko uporabo teh proizvodov in zagotavljanje potrebnih informacij
To consolidate and develop consumption in the ‘traditional consumer’ Member States by improving information to consumers about less known aspects and getting young people into the habit of buying the products.
Utrditev in razvoj porabe v državah članicah „tradicionalne porabe“ z izboljšanjem informiranja potrošnikov o manj znanih vidikih ter navajanje mladih na kupovanje teh proizvodov
Persons responsible for purchases: in the case of ‘traditional consumer’ Member States mainly those between 20 and 40 years of age.
Osebe, ki izvajajo nakupe: v državah članicah „tradicionalne porabe“ so to večinoma osebe, stare od 20 in 40 let.
Opinion leaders (food critics, chefs, restaurants, journalists) and general and specialised press (gastronomy, women's, various lifestyle magazines)
Oblikovalci javnega mnenja (gastronomi, glavni kuharji, restavracije, novinarji) ter splošni in specializirani časopisi (gastronomija, ženski časopisi, različni stili)
Medical and paramedical press
Medicinski in paramedicinski časopisi
Distributors (in the ‘new consumer’ Member States).
Distributerji (v državah članicah „novih porabnikih“)
The gastronomic qualities and organoleptic characteristics of virgin olive oil (flavour, colour, taste) have nuances connected with the varieties, areas, harvests, PDOs/PGIs etc. This diversity offers a wide range of culinary sensations and possibilities
Gastronomska kakovost in organoleptične značilnosti deviškega oljčnega olja (vonj, barva, okus) so povezani s sortami, območji, obiranjem, ZOP/ZGO itd. Ta raznolikost ponuja širok spekter kulinaričnih okusov in možnosti uporabe
The different categories of olive oil
Različne kategorije oljčnega olja
Olive oil, due to its nutritional qualities, is a major element in a healthy and balanced diet: it succeeds in combining culinary pleasures with the requirements of a balanced and healthy diet
Oljčno olje je zaradi svojih hranilnih lastnosti pomemben element zdrave in uravnotežene prehrane: kulinarični užitek združuje z zahtevo po uravnoteženi in zdravi prehrani
Information on the rules concerning control, certification of quality and of labelling of olive oils
Informacije o pravilih v zvezi z nadzorom, potrjevanjem kakovosti in označevanjem oljčnih olj
Information on all olive oils and/or table olives registered as PDOs/PGIs throughout the Community
Informacije o vseh vrstah oljčnega olja in/ali namiznih oljk, registriranih kot ZOP/ZGO v vsej Skupnosti
Table olives constitute a healthy and natural product, adapted both for a user-friendly consumption and for the preparation of elaborate dishes
Namizne oljke so zdrav in naraven proizvod, ki je primeren tako za uporabniku prijazno porabo kot tudi pripravo zahtevnih jedi
Varietal characteristics of table olives
Širok izbor namiznih oljk
More specifically in the ‘new consumer’ Member States:
Podrobneje v državah članicah „novih porabnikih“:
Olive oil, and in particular the extra virgin category, is a natural product, resulting from tradition and ancient know-how, which is appropriate for a modern cooking style emphasising flavour; it can easily be associated with both Mediterranean cuisine and with any contemporary cooking
oljčno olje, in zlasti ekstra deviško oljčno olje, je naraven proizvod, ki izhaja iz tradicije in starodavnega znanja ter izkušenj in je primerno za sodobno kuhinjo, polno okusov, poleg sredozemske kuhinje ga je mogoče enostavno povezati s sodobnimi načini kuhanja,
Advice concerning use in cooking
nasveti v zvezi z uporabo pri kuhanju.
More specifically in the ‘traditional consumer’ Member States:
Podrobneje v državah članicah „tradicionalne porabe“:
The advantages of purchase of bottled olive oil (with labelling containing useful information to the consumer)
prednosti nakupa ustekleničenega oljčnega olja (z oznako, ki vsebuje uporabne informacije za potrošnika),
Modernisation of the image of a product with a long history and a major cultural dimension.
posodobitev podobe proizvoda, ki ima dolgo zgodovino in pomembno kulturno razsežnost.
Without prejudice to Article 4(3), information on the nutritional qualities of olive oil and table olives must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC of the European Parliament and of the Council [1].5.
Informacije o hranilnih lastnostih oljčnega olja in namiznih oljk morajo brez poseganja v člen 4(3) temeljiti na splošno sprejetih znanstvenih podatkih in izpolnjevati zahteve, določene v Direktivi 2000/13/ES Evropskega parlamenta in Sveta [1].5.
Internet and other electronic means (e.g. CD-ROM, DVDs)
Internet in ostala elektronska sredstva (npr. CD-ROM, DVD)
Promotion at points of sale (tasting, recipes, information)
Promocija na prodajnih točkah (pokušanje, recepti, informacije)
Press relations and public relations (events, participation in consumer fairs etc.)
Odnosi s tiskanimi mediji in z javnostjo (prireditve, udeležba na potrošniških sejmih itd.)
Publicity (or publicity editorials) in the press (general, women's, gastronomy, lifestyle)
Oglaševanje (ali oglaševalski uvodniki) v časopisih (splošnih, ženskih, gastronomskih, o življenjskem slogu...)
Joint actions with the medical and paramedical profession (medical public relations)
Skupni ukrepi z medicinsko in paramedicinsko stroko (odnosi s strokovno medicinsko javnostjo)
Audio-visual media (TV and radio)
Avdiovizualni mediji (televizija in radio)
Duration and scope of the programmes
Trajanje in obseg programa
12 to 36 months, giving priority to multi-annual programmes, presenting for each phase a strategy and duly justified objectives.
12 do 36 mesecev, ob dajanju prednosti večletnim programom, ki za vsako fazo predstavljajo strategijo in ustrezno utemeljene cilje.
Priority will be given to programmes to be implemented in at least two ‘new consumer’ Member States.
Prednost bodo imeli programi, ki se bodo izvajali v vsaj dveh državah članicah „novih porabnikih“
SEED OILS
SEMENSKA OLJA
Indicative annual budget for the seed oil sector:
Okvirni letni proračun za sektor:
rapeseed oil
OLJE OLJNE OGRŠČICE
Following the reform of the common agricultural policy rapeseed production does not receive any specific support and has to become market-oriented.
Proizvodnja olja oljne ogrščice zaradi reforme skupne kmetijske politike ne prejema nikakršne posebne pomoči in mora postati tržno usmerjena.
With increased possibilities for production and as an alternative to cereal production, which is characterised by structural overproduction, promotion of rapeseed oil will contribute to the balance in the arable corps market and the consumption of different vegetable oils in the Community.
Promocija olja oljne ogrščice bo s povečanimi možnostmi za proizvodnjo in kot nadomestek za proizvodnjo žit, za katero je značilna strukturna prekomerna proizvodnja, prispevala k ravnotežju na trgu poljščin in k porabi različnih rastlinskih olj v Skupnosti.
The Community is currently a net exporter of rapeseed oil.
Trenutno je Skupnost neto izvoznica olja oljne ogrščice.
New products such as cold-pressed rapeseed oils with a particular nutty taste have been developed.
Na trg so prišli posebni novi proizvodi, kot so hladno stiskana olja oljne ogrščice s posebnim okusom po orehu.
The nutritional value of rapeseed oil has been the subject of worldwide research with results confirming the beneficial dietary and physiological characteristics of the product.
Hranilna vrednost olja oljne ogrščice je bila predmet raziskav po vsem svetu, izsledki pa so potrdili koristne prehranske in fiziološke značilnosti proizvoda.
General practitioners, nutritionists and consumers should be informed about these latest research results.
Splošni zdravniki, strokovnjaki za prehrano in potrošniki bi morali biti obveščeni o izsledkih teh najnovejših raziskav.
To improve awareness of the characteristics of rapeseed oil and its recent evolution
Izboljšanje poznavanja značilnosti olja oljne ogrščice in njegovega najnovejšega razvoja
To increase consumption by informing consumers and the medical and paramedical professions about the use and nutritional value of rapeseed oil.
Povečanje porabe z informiranjem potrošnikov ter medicinske in paramedicinske stroke o uporabi in hranilni vrednosti olja oljne ogrščice
Households, in particular persons responsible for purchases
Gospodinjstva in zlasti osebe, ki izvajajo nakupe
Opinion leaders (journalists, chefs, medical and nutritional professions)
Oblikovalci javnega mnenja (novinarji, glavni kuharji, medicinska in prehranska stroka)
Agro-food industry.
Agroživilska industrija
The nutritional value of rapeseed oil makes it an important part of a balanced and healthy diet
Olje oljne ogrščice je zaradi svoje hranilne vrednosti pomemben del uravnotežene in zdrave prehrane
The beneficial fatty acids composition of rapeseed oil
Ugodna sestava maščobnih kislin olja oljne ogrščice
Advice for use in cooking
Nasveti za uporabo pri kuhanju
Information on the evolution of the product and its varieties.
Informacije o razvoju proizvoda in njegovih sortah
Without prejudice to Article 4(3), information on the nutritional qualities of rapeseed oil must be based on generally accepted scientific data and fulfil the requirements laid down in Directive 2000/13/EC.
Informacije o hranilnih lastnostih olja oljne ogrščice morajo brez poseganja v člen 4(3) temeljiti na splošno sprejetih znanstvenih podatkih in izpolnjevati zahteve, določene v Direktivi 2000/13/ES.
Public relations (events, participation in food fairs)
Odnosi z javnostjo (prireditve, udeležba na živilskih sejmih)
Joint actions taken with the medical and paramedical profession
Skupni ukrepi z medicinsko in paramedicinsko stroko
Joint actions with restaurants, the catering business and chefs
Skupni ukrepi z restavracijami, podjetji za pripravo in dostavo hrane ter glavnimi kuharji
sunflower oil
SONČNIČNO OLJE
Programmes for sunflower oil will be given priority only if and when justified by market conditions.
Programi za sončnično olje bodo imeli prednost samo če in ko bodo to upravičevali pogoji na trgu.
Over two million ha in the Community are used to grow sunflowers, and production of sunflower seeds exceeds 3,5 million tonnes per year.
V Skupnosti se sončnice goji na več kot 2 milijona ha, proizvodnja sončničnih semen pa presega 3,5 milijona ton na leto.
Sunflower oil consumed in Community has mainly been produced from seeds grown in the Community.
Sončnično olje, porabljeno v Skupnosti, je v glavnem proizvedeno iz semen, pridelanih v Skupnosti.
However, the decline in crushing will reduce EU sunflower oil production during marketing year 2004/05.
Vendar se bo v tržnem letu 2004/2005 zaradi nazadovanja stiskanja zmanjšala proizvodnja sončničnega olja v Skupnosti.
As world prices are on the increase and shortages of supply are possible, priority is not given to programmes concentrating on sunflower oil alone.
Ker se svetovne cene povečujejo in lahko pride do pomanjkanja ponudbe, programi, osredotočeni samo na sončnično olje, nimajo prednosti.
It can, nevertheless, be presented as part of programmes introducing different seed oils of Community origin.
Vendar lahko ti programi vseeno predstavljajo del programov, ki uvajajo različna semenska olja s poreklom iz Skupnosti.