natgillin/translations-raw huggingface dataset:
This code shall be composed of a number identifying the farming method (0=organic, 1=free range, 2=barn, 3=cage), the ISO code of the Member State where the production centre is situated and a number allocated to the production centre by the relevant authority.
Ta oznaka je sestavljena iz številke, ki označuje način reje (0=ekološka reja, 1=prosta reja, 2=talna reja, 3=reja v kletkah), ISO oznake države članice kjer je proizvodni center in številke, ki jo ustrezni organ dodeli proizvodnemu centru.
To inform the consumer of the new standards for marking eggs and fully explain the meaning of the code printed on eggs
Informiranje potrošnikov o novih standardih za označevanje jajc in popolna obrazložitev pomena oznake, ki je odtisnjena na jajcih.
To provide information on egg-production systems by means of the code printed on eggs
Zagotavljanje informacij o sistemih proizvodnje jajc z oznako, ki je odtisnjena na jajcih.
To provide information about existing traceability systems.
Zagotavljanje informacij o obstoječih sistemih sledenja.
Consumers and distributors
Potrošniki in distributerji.
Opinion leaders.
Oblikovalci javnega mnenja.
To publicise and explain the new code printed on eggs in compliance with Directive 2002/4/EC [2], and the characteristics of the different categories of eggs to which this code refers.The messages should not express preferences of one production method over another and not include claims concerning the nutritional value and health impacts of the consumption of eggs.
Obveščanje in obrazložitev nove oznake, ki je v skladu z Direktivo 2002/4/ES [2] odtisnjena na jajcih ter značilnosti različnih kategorij jajc na katere se ta oznaka nanaša.Sporočila ne smejo dajati prednosti eni od proizvodnih metod in vsebovati trditev v zvezi s hranilno vrednostjo in vplivi, ki jih ima poraba jajc na zdravje.
There should be no discrimination between eggs originating from different MS.
Med jajci z izvorom iz različnih držav članic ne sme biti razlikovanja.
Electronic channel (website, etc.)
Elektronska orodja (spletne strani itd.).
Printed material (brochures, leaflets, etc.)
Tiskano gradivo (brošure, letaki itd.).
Advertising in the press and in food magazines, women's magazines, etc.
Oglaševanje v časopisih in revijah v zvezi s hrano, v ženskih revijah itd.
Relations with the media.
Odnosi z mediji.
DURATION OF THE PROGRAMME
TRAJANJE PROGRAMA
12 to 24 months.
12 do 24 mesecev.
Honey and beekeeping products
Med in čebelarski proizvodi
The sector of Community quality honey and beekeeping products which receives very little Community support, faces increasing global competition.
Sektor kakovostnega medu in kakovostnih čebelarskih proizvodov Skupnosti, ki prejema zelo malo pomoči Skupnosti, se spopada z naraščajočo svetovno konkurenco.
The fact that production costs are high in Community makes the situation even more difficult.
Zaradi visokih proizvodnih stroškov v Skupnosti pa je stanje še težavnejše.
Since 2001 the sector is subject to Directive No (EC) 2001/110 relating to honey [3], making obligatory labelling which links quality and origin.
Od leta 2001 je sektor predmet Direktive Sveta 2001/110/ES z dne 20. decembra 2001 o medu [3], ki pri označevanju predvideva povezavo kakovosti in porekla.
Supported programmes must concentrate on Community honeys and beekeeping products with complementary indication concerning the regional, territorial or topographical origin, or quality labels certified either by the Community (PDO, PGI, TSG or organic) or by a Member State.2.
Podprti programi se morajo osredotočiti na med in čebelarske proizvode Skupnosti z dodatno označbo, ki se nanaša na regionalno, teritorialno ali topografsko poreklo ali z označbami kakovosti, ki jih potrdi bodisi Skupnost (ZOP/ZGO/ZTP ali ekološko kmetijstvo) bodisi država članica.2.
Inform the consumers on the diversity, on the organoleptic qualities and the conditions of production of the Community bee-keeping products
Informiranje potrošnikov o raznolikosti, organoleptičnih lastnostih in pogojih proizvodnje čebelarskih proizvodov Skupnosti.
Inform consumers of the qualities of non filtered and non pasteurised community honeys
Informiranje potrošnikov o lastnostih nefiltriranega in nepasteriziranega medu Skupnosti.
Help consumers understand the labelling of Community honey and encourage producers to develop the clarity of their labels
Potrošnikom pomagati razumeti označevanje medu Skupnosti in spodbuditi proizvajalce, da razvijejo jasnost svojih označb.
Orient consumption of honey towards quality products by drawing attention to their traceability.
Usmerjanje porabe medu proti kakovostnim proizvodom z opozarjanjem na njihovo sledljivost.
PRINCIPAL TARGETS
GLAVNE CILJNE SKUPINE
Consumers with particular focus on those between 20 to 40 years
Potrošniki, s posebnim poudarkom na osebah starih od 20 do 40 let.
Elderly people and children
Starejši ljudje in otroci.
PRINCIPAL MESSAGES
GLAVNA SPOROČILA
Information on the Community legislation on safety, hygiene in production, on certification of quality and on labelling
Informacije o zakonodaji Skupnosti glede varnosti, higiene pri proizvodnji, potrjevanja kakovosti in označevanja.
Honey is a natural product based on tradition and established know-how, which has various uses in a modern kitchen
Med je naraven proizvod, ki temelji na tradiciji ter uveljavljenem znanju in izkušnjah, v sodobni kuhinji pa ga je mogoče uporabiti na različne načine.
The great diversity of honeys of different geographical and botanical origins and/or of different seasons
Velika raznolikost medu z različnim geografskim in botaničnim izvorom in/ali iz različnih letnih časov.
Advice on use and nutritional value
Nasveti o uporabi in hranilni vrednosti.
Safeguarding pollination is essential to the maintenance of biodiversity.
Varovanje opraševanja je bistveno za ohranjanje biotske raznovrstnosti.
PRINCIPAL INSTRUMENTS
GLAVNA SREDSTVA
Advertisements in general in specialised press (gastronomy — life style)
Oglaševanje v splošnih in specializiranih časopisih (gastronomija – življenjski slog).
Internet, cinema and other audiovisual media (TV, radio)
Internet, kino in drugi avdiovizualni mediji (televizija, radio).
Point of sales
Prodajna mesta.
Participation in exhibitions and in fairs
Udeležba na razstavah in sejmih.
Public relations for the general public, organisation of events for actions in restaurants and for the catering business
Odnosi z javnostjo za splošno javnost, organiziranje prireditev za restavracije ter podjetja za pripravo in dostavo hrane.
Information in schools (instructions for teachers and to hotel and restaurant school students).
Informiranje v šolah (navodila za učitelje in študente gostinstva).
DURATION AND SCOPE OF PROGRAMME
TRAJANJE IN OBSEG PROGRAMA
From 12 to 36 months with a preference for programmes which present, for each phase, a strategy and duly justified objectives.
Od 12 do 36 mesecev, ob dajanju prednosti programom, ki za vsako fazo predstavljajo strategijo in ustrezno utemeljene cilje.
Quality wines PSR, table wines with a geographical indication
Kakovostna vina, pridelana na določenem pridelovalnem območju, namizna vina z navedbo geografske označbe
Wine production is ample but consumption is static or even in decline for certain types of wine, while supply from third countries is on the increase.
Proizvodnja vina je obilna, toda poraba miruje ali za nekatere vrste vina celo upada, medtem ko ponudba iz tretjih držav raste.
To increase the consumption of Community wines
Povečanje porabe vina Skupnosti.
To inform consumers about the variety, quality and production conditions of Community wines and the results of scientific studies.
Obveščanje potrošnikov o raznolikosti, kakovosti in pogojih pridelave vin Skupnosti ter o rezultatih znanstvenih študij.
Consumers, excluding young people and adolescents referred to the Council Recommendation 2001/458/EC of 5 June 2001 [4]Opinion leaders: journalists, gastronomic experts
Porabniki z izjemo mladih in mladostnikov, na katere se nanaša Priporočilo Sveta 2001/458/ES z dne 5. junija 2001 [4].Oblikovalci javnega mnenja: novinarji, strokovnjaki za gastronomijo.
Educational institutes of the hotel and restaurant sector.
Izobraževalni inštituti sektorja hotelov in restavracij.
Community legislation strictly regulates production, quality indications, labelling and marketing, so guaranteeing for consumers the quality and traceability of the wine on offer
Zakonodaja Skupnosti strogo ureja pridelavo, označbe kakovosti, označevanje in trženje ter s tem porabnikom zagotavlja kakovost in sledljivost prodajanega vina.
The attraction of being able to choose from a very wide selection of Community wines of different origins
Privlačnost možnosti izbiranja med obsežno ponudbo vin Skupnosti z različnim poreklom.
Information on Community wine cultivation and its links with regional and local conditions, cultures and tastes.
Informacije o pridelavi vina v Skupnosti in njenih povezavah z regionalnimi in lokalnimi razmerami, kulturami in okusi.
Information and public relations measures:
Ukrepi za informiranje in odnose z javnostjo.
training for distributors and caterers,
Usposabljanje distributerjev in gostincev.
contacts with the specialised press,
Odnosi s specializiranimi časopisi.
other channels (Internet site, leaflets and brochures) to guide consumers in their choice and to develop ideas for consumption at family events and festive occasions,
Druga sredstva (spletne strani, letaki in brošure) za usmerjanje potrošnikov pri njihovi izbiri in za razvijanje zamisli za porabo ob družinskih praznovanjih in prazničnih priložnostih.
fairs and exhibitions: stands grouping together products from several Member States.
Sejmi in razstave: stojnice, ki združujejo proizvode iz več držav članic.
Products with a protected designation of origin (PDO), a protected geographical indication (PGI) or traditional speciality guaranteed (TSG)
Proizvodi z zaščiteno označbo porekla (ZOP), zaščiteno geografsko označbo (ZGO) ali zajamečeno tradicionalno posebnostjo (ZTP)
The Community system for protecting product names provided for in Regulations (EEC) No 2081/92 and (EEC) No 2082/92 are a priority in the implementation of the quality chapter of the common agricultural policy.
Sistem Skupnosti za zaščito imen proizvodov, določen z Uredbama (ES) št. 2081/92 in 2082/92, ima prednost pri izvajanju poglavja o kakovosti skupne kmetijske politike.
It is therefore necessary to continue previous efforts to run campaigns by which the denominations and the products bearing the protected names are made known to all potential actors in the chain of production, preparation, marketing and consumption of these products.
Zato je treba nadaljevati s predhodnimi prizadevanji za izvajanje kampanj, s katerimi se bodo vsi morebitni udeleženci v verigi proizvodnje, priprave, trženja in porabe proizvodov seznanili z označbami in proizvodi, ki nosijo zaščitena imena.
Promotion and information campaigns should not focus on one or only a very limited number of product names, but rather on groups of names either of certain product categories or of products produced in one or several regions in one or several Member States.
Promocijske in informacijske kampanje ne bi smele biti osredotočene le na eno ali na zelo omejeno število imen proizvodov, ampak bolj na skupine imen bodisi določenih kategorij proizvodov bodisi proizvodov pridelanih v eni ali več regijah ene ali več držav članic.
The objectives of these campaigns should be to:
Cilji teh kampanj bi morali biti:
provide comprehensive information on the content, the functioning and the Community nature of the regimes and, in particular, of their effects on the commercial value of the products with protected names which after registration benefit from the protection granted by these regimes,
zagotavljanje izčrpnih informacij o vsebini, delovanju ter naravi režimov v Skupnosti in zlasti njihovih vplivih na tržno vrednost proizvodov z zaščitenimi imeni, ki skladno s temi režimi po registraciji uživajo zaščito,
enhance the knowledge of consumers, distributors and food professionals of the Community logos for PDO/PGI and TSG products,
poglobitev znanja potrošnikov, distributerjev in strokovnjakov za živila o logotipih Skupnosti za proizvode z ZOP/ZGO in ZTP,
encourage producer/processor groups not yet taking part in these regimes to use the system by registering the names of products which satisfy the basic requirements for obtaining registration,
spodbujanje skupin proizvajalcev/predelovalcev, ki še niso udeležene v teh režimih, k uporabi sistema in sicer prek registracije imena proizvodov, ki izpolnjujejo osnovne zahteve za pridobitev registracije,
encourage producers/processors of the regions concerned but not yet taking part in the regimes, to participate in the production of the products bearing the registered names by conforming to the approved specifications and inspection requirements laid down for the various protected names,
spodbujanje proizvajalcev/predelovalcev zadevnih regij, ki še niso udeleženi v režimih, da sodelujejo v pridelavi proizvodov z registriranimi imeni, tako da se uskladijo z odobrenimi specifikacijami in inšpekcijskimi zahtevami, določenimi za različna zaščitena imena,
stimulate demand for the products concerned by informing consumers and distributors of the existence, significance and benefits of the regimes, as well as by informing them on the logos, the conditions under which designations are awarded, the relevant checks and controls, the traceability system.
spodbujanje povpraševanja po zadevnih proizvodih z informiranjem potrošnikov in distributerjev o obstoju, pomenu in koristih režimov kot tudi z informiranjem o logotipih, pogojih, pod katerimi se označbe podeljujejo, ustreznem preverjanju in nadzoru ter sistemu sledljivosti.
Producers and processors
Proizvajalci in predelovalci.
Distributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)
Distributerji (veleblagovnice, trgovci na debelo, trgovci na drobno, gostinci, gostinski obrati, restavracije).
Consumers and associations thereof
Potrošniki in zveze potrošnikov.
Opinion multipliers.
Oblikovalci javnega mnenja.
The products bearing the protected names have specific characteristics associated with their geographical origin; in the case of products with a PDO, the quality or characteristics of the products are essentially or exclusively linked to the particular geographical environment (with its inherent natural and human factors); in the case of products with a PGI, the products possess a specific quality or reputation which can be attributed to the geographical origin and the geographical link must occur in at least one of the stages of production, processing or preparation
V primeru proizvodov z ZOP so kakovost ali značilnosti proizvodov bistveno ali izključno povezane z določenim geografskim okoljem (s pripadajočimi naravnimi in človeškimi dejavniki). V primeru proizvodov z ZGO imajo proizvodi posebno kakovost ali ugled, ki ju je mogoče pripisati geografskemu poreklu, geografska povezava pa mora nastati v vsaj eni od stopenj proizvodnje, predelave ali priprave.
The products with a TSG have specific characteristics associated with their particular traditional methods of production or with the use of traditional raw materials
Proizvodi z ZTP imajo posebne značilnosti, povezane s posebnimi tradicionalnimi metodami proizvodnje ali z uporabo tradicionalnih surovin.
The Community logos for PDO, PGI and TSG are the symbols that are understood throughout the Community as products meeting specific conditions of production linked to their geographical origin or to their tradition and being subject to control
Logotipi Skupnosti za ZOP, ZGO in ZTP so simboli, ki po vsej Skupnosti zaznamujejo proizvode, ki ustrezajo posebnim pogojem proizvodnje povezane z njihovim geografskim poreklom ali tradicijo in so podvrženi nadzoru.
Other quality aspects (safety, nutritional value, taste, traceability) of the products concerned
Drugi vidiki kakovosti (varnost, hranilna vrednost, okus, sledljivost) zadevnih proizvodov.
The presentation of some PDO, PGI or TSG products as examples for the potential of successful commercial enhancement of products whose names are registered under the protection regimes
Predstavitev nekaterih proizvodov z ZOP, ZGO ali ZTP kot primerov za možnosti uspešne tržne krepitve proizvodov, katerih imena so registrirana v skladu z zaščitnimi režimi.
These protection regimes support Community’s cultural heritage and support the diversity of agricultural production as well as the maintenance of the countryside.
Ti zaščitni režimi podpirajo kulturno dediščino Skupnosti in raznolikost kmetijske proizvodnje kot tudi ohranjanje podeželja.
Electronic (Internet sites)
Elektronska orodja (spletne strani).
PR contacts with the media (specialised, women’s and culinary press)
Odnosi z mediji (specializirani, ženski in kulinarični časopisi).
Point of sale information and demonstrations
Informacije in predstavitve na prodajnih mestih.
Audiovisual media (inter alia, focussed TV spots)
Avdiovizualni mediji (npr. televizijski oglasi, usmerjeni k določeni ciljni skupini).
Written documents (leaflets, brochures, etc.)
Pisni dokumenti (brošure, letaki itd.).
Participation at trade fairs and shows
Udeležba na trgovinskih sejmih in razstavah.
Information and training seminars/actions on the functioning of the Community regimes for PDOs, PGIs and TSGs.
Seminarji/ukrepi o informiranju in usposabljanju za delovanje režimov Skupnosti za ZOP, ZGO in ZTP.
Priority will be given to multiannual programmes with clearly defined objectives and strategy for each phase.
Prednost bodo imeli večletni programi z jasno opredeljenimi cilji in strategijo za vsako fazo.
Information on the graphic symbol for the most remote regions
Obveščanje o grafičnih simbolih za najbolj oddaljene regije
This guideline refers to the most remote regions of the Community as defined in Article 299(2) of the Treaty.
Ta smernica se nanaša na najbolj oddaljene regije Skupnosti, kot je opredeljeno v členu 299(2) Pogodbe.
The outside evaluation study shows that the Community’s 1998/1999 information campaign on the graphic symbol (logo) for the most remote regions was received with a great deal of interest on the part of those operating in that sector.
Zunanja ocenjevalna študija kaže, da je bila informacijska kampanja o grafičnem simbolu (logotipu) za najbolj oddaljene regije, ki jo je Skupnost izvedla v letih 1998/99, deležna precejšnjega zanimanja tistih, ki delujejo v tem sektorju.
As a result, some producers and processors sought approval for their quality products, so that they could use the logo.
Rezultat je bil, da so nekateri proizvajalci in predelovalci zaprosili za odobritev uporabe logotipa pri svojih visoko kakovostnih izdelkih.
In view of the short run of this first campaign, it is appropriate to continue improving the various target-groups’ awareness of the logo by continuing the measures to inform them about its meaning and benefits.
Zaradi časovne omejenosti prve kampanje je zdaj primeren čas, da bi pri raznih ciljnih skupinah izboljšali poznavanje logotipa z nadaljnjimi ukrepi za obveščanje teh skupin o njegovem pomenu in koristih.
To publicise the existence, meaning and benefits of the logo
Oglaševati obstoj, pomen in koristi logotipa.
To encourage producers and processors in the regions concerned to use the logo
Spodbujati proizvajalce in predelovalce na zadevnih regijah k uporabi logotipa.
To improve awareness of the logo among distributors and consumers.
Izboljšati poznavanje logotipa med distributerji in potrošniki.
Local producers and processors
Lokalni proizvajalci in predelovalci.
Distributors and consumers
Distributerji in potrošniki.
The product is typical and natural
Proizvod je značilen in naraven.
It originates in a Community region
Izvira iz regije Skupnosti.
Quality (safety, nutritional value and taste, production method, link with origin)
Kakovost (varnost, hranilna vrednost in okus, proizvodna metoda, povezava s poreklom).
The product’s exotic nature
Eksotična narava proizvoda.
Variety of the supply, including out of season
Raznolikost ponudbe, tudi zunaj sezone.
Electronic channels (Internet site, etc.)
Elektronska orodja (spletne strani itd.).
PR contacts with the media (e.g. specialised journalists, women’s press, culinary press)
Odnosi z mediji (npr. specializirani novinarji, ženski časopisi, kulinarični časopisi).
Demonstrations at points of sale, fairs and shows, etc.
Predstavitve na prodajnih mestih, sejmih in razstavah itd.
Other channels (leaflets, brochures, recipes, etc.)
Druga sredstva (letaki, brošure, recepti itd.).
Publicity in the specialised and local press.
Oglaševanje v specializiranih in lokalnih časopisih.
Products from organic farming
Proizvodi ekološkega kmetijstva
The consumption of products from organic farming is particularly popular among urban populations, but the market share of these products is still fairly limited.
Poraba proizvodov ekološkega kmetijstva je zlasti priljubljena pri mestnih prebivalcih, vendar je tržni delež teh proizvodov še vedno precej omejen.
The level of awareness among consumers and other interested groups about the characteristics of the organic farming production method is increasing but is still fairly low.
Stopnja ozaveščenosti med potrošniki in drugimi zainteresiranimi skupinami o značilnostih proizvodne metode ekološkega kmetijstva se povečuje, vendar je še vedno precej nizka.
In the Community Action Plan for Organic Food and Farming, promotion and information actions are considered as a key instrument to further develop the demand for organic food.
V akcijskem načrtu Skupnosti za ekološko pridelano hrano in kmetijstvo se promocijski in informacijski ukrepi štejejo za ključno sredstvo nadaljnjega razvoja povpraševanja po ekološko pridelani hrani.
Promotion and information campaigns should not focus on one or a few selected products, but rather on groups of products or on the organic farming regime as applied in one or more regions in one or more Member State.
Promocijske in informacijske kampanje ne bi smele biti osredotočene le na enega ali nekaj izbranih proizvodov ampak na skupine proizvodov ali režim ekološkega kmetijstva, kakor se uporablja v eni ali več regijah ene ali več držav članic.
encourage the consumption of organic food,
spodbujanje porabe ekološko pridelane hrane,
enhance the knowledge of consumers of the labelling including the Community logo for organic products,
poglobitev znanja potrošnikov o označevanju vključno z logotipom Skupnosti za ekološke proizvode,
provide comprehensive information and broaden awareness on the benefits of organic farming in particular with regard to environment protection, animal welfare, maintenance of the countryside and the development of rural areas,
zagotavljanje izčrpnih informacij in ozaveščanje o koristih ekološkega kmetijstva, zlasti glede varstva okolja, dobrega počutja živali, ohranjanja podeželja in razvoja podeželskih območij,
provide comprehensive information on the content and the functioning of the Community regime on organic farming,
zagotavljanje izčrpnih informacij o vsebini in delovanju režima Skupnosti o ekološkem kmetijstvu,
encourage individual producers, processors and producer/processor/retailer groups not yet taking part in organic farming to convert to this production method; encourage retailers, retailer groups and restaurants to sell organic products.
spodbujanje posameznih proizvajalcev, predelovalcev in skupin proizvajalcev/predelovalcev/trgovcev, ki še niso udeleženi v ekološkem kmetijstvu, da se preusmerijo k tej proizvodni metodi; spodbujanje trgovcev, skupin trgovcev in restavracij k prodaji ekoloških proizvodov.
Consumers in general, consumer associations and specific subgroups of consumers
Potrošniki na splošno, zveze potrošnikov in posebne podskupine potrošnikov.
Opinion multipliers
Oblikovalci javnega mnenja.
Distributors (supermarkets, wholesalers, specialised retailers, caterers, canteens, restaurants), food processors
Distributerji (veleblagovnice, trgovci na debelo, specializirani trgovci na drobno, gostinci, gostinski obrati, restavracije), predelovalci hrane.
Teachers and schools.
Učitelji in šole.
MAIN MESSAGES.
GLAVNA SPOROČILA