natgillin/translations-raw huggingface dataset:
For reasons of clarity and simplification, it is appropriate to incorporate the themes in Annex I(a) and the products in Annex I(b) to Regulation (EC) No 94/2002 into one single list which will cover both themes and products and to include, for each product and theme, provisions related to these in the corresponding guidelines for promotion on the internal market in Annex III to that Regulation.
Zaradi jasnosti in poenostavitve je teme iz Priloge I(a) in proizvode iz Priloge I(b) k Uredbi (ES) št. 94/2002 primerno združiti v enoten seznam, ki bo zajemal tako teme kot tudi proizvode ter za vsak proizvod in temo vključiti določbe, povezane s tistimi iz ustreznih smernic za promocijo na notranjem trgu iz Priloge III k navedeni uredbi.
Products with a protected designation of origin (PDO), with a protected geographical indication (PGI) or with a traditional specialty guaranteed (TSG) in accordance with Council Regulation (EEC) No 2081/92 of 14 July 1992 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs [3] or Council Regulation (EEC) No 2082/92 of 14 July 1992 on certificates of specific character for agricultural products and foodstuffs [4], and products from organic farming, in accordance with Council Regulation (EEC) No 2092/91 of 24 June 1991 on organic production of agricultural products and indications referring thereto on agricultural products and foodstuffs [5], are quality products the production and consumption of which are considered a priority in the context of the common agricultural policy.
Proizvodi z zaščiteno označbo porekla (ZOP), z zaščiteno geografsko označbo (ZGO) ali z zajamčeno tradicionalno posebnostjo (ZTP) v skladu z Uredbo Sveta (EGS) št. 2081/92 z dne 14. julija 1992 o zaščiti geografskih označb in označb porekla za kmetijske proizvode in živila [3] ali Uredbo Sveta (EGS) št. 2082/92 z dne 14. julija 1992 o certifikatih o posebnih lastnostih za kmetijske proizvode in živila [4] ter proizvodi ekološkega kmetijstva v skladu z Uredbo Sveta (EGS) št. 2092/91 z dne 24. junija 1991 o ekološki pridelavi kmetijskih proizvodov in označevanju tovrstno pridelanih kmetijskih proizvodov in živil [5] so kakovostni proizvodi, katerih proizvodnja in poraba veljata kot prednostni v okviru skupne kmetijske politike.
Those products should therefore be included in Annex I to Regulation (EC) No 94/2002, so as to ensure that they can benefit from all promotion and information measures provided for in the internal market promotion regime.
Zato je treba te proizvode vključiti v Prilogo I k Uredbi (ES) št. 94/2002, da bo zagotovljena korist vseh promocijskih ukrepov in ukrepov za informiranje, določenih v promocijskem režimu notranjega trga.
It is necessary to draw new guidelines concerning the newly added products in order to achieve the expected results of the promotional measures, and to revise existing guidelines in order to take account of developments in the market situation and in the common agricultural policy, as well as available experience from the evaluation of the most recent promotion and information measures.
Za doseganje pričakovanih rezultatov je treba določiti nove smernice v zvezi z na novo dodanimi proizvodi, zaradi upoštevanja razvoja razmer na trgu in v skupni kmetijski politiki kot tudi razpoložljivih izkušenj iz ocenjevanja najnovejših promocijskih ukrepov in ukrepov za informiranje pa je treba pregledati obstoječe smernice.
Regulation (EC) No 94/2002 should therefore be amended accordingly.
Uredbo (ES) št. 94/2002 je zato treba ustrezno spremeniti.
The next deadline after the adoption of these measures for the submission of applications for Community support for promotional programmes is 31 January.
Po sprejetju teh ukrepov je 31. januar določen kot naslednji rok za predložitev zahtevkov za podporo Skupnosti v zvezi s promocijskimi programi.
There is limited time for the proposing organisations and Member States to adjust or prepare proposals taking into account the rules of the newly amended Regulation.
Ob upoštevanju predpisov na novo spremenjene uredbe imajo organizacije predlagateljice in države članice malo časa za prilagoditev ali pripravo predlogov.
Therefore it is necessary that this Regulation enters into force after 31 January.
Zato mora ta uredba začeti veljati po 31. januarju.
The measures provided for in this Regulation are in accordance with the opinion delivered at the meeting of the joint management committee for the promotion of agricultural products,
Ukrepi, določeni s to uredbo, so skladni z mnenjem, podanim na zasedanju Skupnega upravljalnega odbora za promocijo kmetijskih proizvodov –
Annex I is replaced by the text in Annex I to this Regulation.
Priloga I se nadomesti z besedilom iz Priloge I k tej uredbi.
Annex III is replaced by the text in Annex II to this Regulation.
Priloga III se nadomesti z besedilom iz Priloge II k tej uredbi.
It is applicable from 1 February 2005.
Uporablja se od 1. februarja 2005.
Regulation as last amended by Regulation (EC) No 2060/2004 (OJ L 357, 2.12.2004, p. 3).
Uredba, kakor je bila nazadnje spremenjena z Uredbo (ES) št. 2060/2004 (UL L 357, 2.12.2004, str. 3).
Regulation as last amended by Regulation (EC) No 806/2003(OJ L 122, 16.5.2003, p. 1).
Uredba, kakor je bila nazadnje spremenjena z Uredbo (ES) št. 806/2003 (UL L 122, 16.5.2003, str. 1).
Regulation as last amended by Commission Regulation (EC) No 2254/2004 (OJ L 385, 29.12.2004, p. 20).
Uredba, kakor je bila nazadnje spremenjena z Uredbo Komisije (ES) št. 2254/2004 (UL L 385, 29. 12. 2004, str. 20).
LIST OF PRODUCTS AND THEMES
SEZNAM PROIZVODOV IN TEM
fresh fruit and vegetables,
sveže sadje in zelenjava,
processed fruit and vegetables,
predelano sadje in zelenjava,
fibre flax,
lan za vlakna,
live plants and products of ornamental horticulture,
žive rastline in proizvodi okrasnega vrtnarstva,
olive oil and table olives,
oljčno olje in namizne oljke,
seed oils,
semenska olja,
milk and milk products,
mleko in mlečni izdelki,
fresh, chilled or frozen meat, produced in accordance with a Community or a national quality scheme,
sveže, ohlajeno ali zamrznjeno meso, pridobljeno v skladu z nacionalno in skupnostno shemo kakovosti,
labelling of eggs for human consumption,
označevanje jajc za prehrano ljudi,
honey and beekeeping products,
med in čebelarski proizvodi,
quality wines psr, table wines with a geographical indication,
kakovostna vina, pridelana na določenem pridelovalnem območju, namizna vina z navedbo geografske označbe,
graphic symbol for the most remote regions as laid down in agricultural legislation,
grafični simbol za najbolj oddaljene regije, kakor je določeno v kmetijski zakonodaji,
OJ L 198, 22.7.1991, p. 1.’
UL L 198, 22.7.1991, str. 1.“
GUIDELINES FOR PROMOTION ON THE INTERNAL MARKET
SMERNICE ZA PROMOCIJO NA NOTRANJEM TRGU
The following guidelines give an orientation for the messages, target groups and channels that should have a central position in the promotion or information programmes for the different product categories.
Naslednje smernice podajajo usmeritve za sporočila, ciljne skupine in sredstva, ki bi morali zavzemati osrednje mesto pri promocijskih in informacijskih programih za različne kategorije proizvodov.
Without prejudice to the priorities presented in Article 6(4) of Regulation (EC) 2826/2000, programme proposals should in general be prepared taking into account the following principles:
Brez poseganja v prednostne programe iz člena 6(4) Uredbe (ES) št. 2826/2000, bi bilo ob pripravi predlogov programov na splošno treba upoštevati naslednja načela:
when programmes are proposed by more than one Member State they should have coordinated strategies, actions and messages,
kadar programe predloži več kot ena država članica, morajo biti strategije, ukrepi in sporočila usklajeni,
programmes should preferably be multiannual and with a sufficient scope to have a significant impact on the targeted markets.
zaželeno je, da so programi večletni in z zadostnim obsegom, da bodo imeli znaten vpliv na ciljne trge.
Where appropriate, they should be operated on the markets of more than one Member State,
Po potrebi se izvajajo na trgih več držav članic,
the messages of the programmes should provide objective information about the intrinsic characteristics and/or nutritional value of the products as part of a balanced diet, of their production methods or environmental friendliness,
sporočila programov morajo vsebovati objektivne informacije o pravih značilnostih in/ali hranilni vrednosti proizvodov v okviru uravnotežene prehrane, načinov njihove pridelave ali prijaznosti okolju,
programmes should have central messages, which are of interest to the consumers, professionals and/or the trade of several Member States.
programi morajo imeti osrednja sporočila, ki so aktualna za potrošnike, strokovnjake in/ali trgovino v več državah članicah.
Fresh fruit and vegetables
Sveže sadje in zelenjava
OVERVIEW OF THE SITUATION
PREGLED STANJA
While the Community production of fruit and vegetables is increasing, their consumption is on the whole static.
Kljub naraščajoči proizvodnji sadja in zelenjave v Skupnosti ostaja celotna poraba nespremenjena.
There is a noticeable lack of interest among consumers under 35, which is even stronger among the school age population.
Opaziti je pomanjkanje zanimanja med porabniki, ki so mlajši od 35 let, kar je še bolj izrazito pri šoloobvezni populaciji.
This is not in the interests of a balanced diet.
To je v nasprotju z uravnoteženo prehrano.
GOALS
CILJI
The aim is to improve the image of the products as being “fresh” and “natural” and to bring down the average age of consumers, chiefly by encouraging young people to consume the products concerned.
Cilj je izboljšati podobo proizvodov kot ‚svežih‘ in ‚naravnih‘ ter znižati povprečno starost porabnikov, predvsem s spodbujanjem mladih ljudi k uživanju teh proizvodov.
MAIN TARGETS
GLAVNE CILJNE SKUPINE
Young households under 35
Mlade družine pod 35 leti.
School-age children, adolescents and their parents
Šoloobvezni otroci, mladostniki in njihovi starši.
Mass caterers and school canteens
Obrati družbene prehrane in šolske menze.
Doctors and nutritionists.
Zdravniki in strokovnjaki za prehrano.
MAIN MESSAGES
GLAVNA SPOROČILA
To promote the “five a day” type approach (recommendation to eat at least five servings of fruit or vegetable per day)
Spodbujanje načina prehranjevanja ‚5 na dan‘ (priporočilo o zaužitju vsaj petih obrokov sadja ali zelenjave dnevno).
The products are natural and fresh
Proizvodi so naravni in sveži.
Quality (safety, nutritional value and taste, production methods, environmental protection, link with the product’s origin)
Kakovost (varnost, hranilna vrednost in okus, proizvodne metode, varstvo okolja, povezava s poreklom proizvoda).
Enjoyment
Užitek.
Balanced diet
Uravnotežena prehrana.
Variety and seasonal nature of the supply of fresh products; information on their tastes and uses
Raznolikost in sezonska narava ponudbe svežih proizvodov; informacije o njihovih okusih in uporabi.
Traceability
Sledljivost.
Accessibility and ease of preparation: many fresh fruit and vegetables require no cooking.
Dostopnost in enostavna priprava: mnogih vrst svežega sadja in zelenjave ni treba kuhati.
MAIN CHANNELS
NAJPOMEMBNEJŠA SREDSTVA
Electronic channels (Internet sites presenting available products, with online games for children)
Elektronska orodja (spletne strani s predstavitvijo ponujenih proizvodov in s spletnimi igrami za otroke).
Telephone information line
Telefonske informacijske linije.
PR contacts with the media and advertising (e.g. specialised journalists, women’s press, youth magazines and papers)
Odnosi z mediji in oglaševalci (npr. specializirani novinarji, ženski časopisi, revije in časopisi za mlade).
Contacts with doctors and nutritionists
Odnosi z zdravniki in strokovnjaki za prehrano.
Educational measures targeting children and adolescents by mobilising teachers and school canteen managers
Izobraževalni ukrepi usmerjeni k otrokom in mladostnikom z vključevanjem učiteljev in upraviteljev šolskih menz.
Point-of-sales information actions to consumers
Informacijski ukrepi na prodajnih mestih, namenjeni potrošnikom.
Other channels (leaflets and brochures with information on the products and recipes, children’s games, etc.)
Druga sredstva (letaki in brošure z informacijami o proizvodih in recepti, otroške igre itd.).
Visual media (cinema, specialised TV channels)
Vizualni mediji (kino, specializirani televizijski kanali).
Radio spots
Radijske reklame.
Participation in trade fairs.
Udeležba na trgovinskih sejmih.
DURATION OF THE PROGRAMMES
TRAJANJE PROGRAMOV
12 to 36 months, giving priority to multiannual programmes that set objectives for each phase.
12–36 mesecev, ob dajanju prednosti večletnim programom, ki določajo cilje za vsako fazo.
INDICATIVE ANNUAL BUDGET FOR THE SECTOR
OKVIRNI LETNI PRORAČUN ZA SEKTOR
EUR 4 million.
4 milijoni eurov.
Processed fruit and vegetables
Predelano sadje in zelenjava
The sector faces increasing competition from several third countries.
Sektor se sooča z naraščajočo konkurenco iz več tretjih držav.
While demand is gradually increasing, in particular because of the ease of consumption of these products, it is important that the Community industry will be able to benefit of this potential.
Čeprav povpraševanje postopoma narašča, zlasti zaradi preprostega zaužitja teh proizvodov, je pomembno, da bo industrija Skupnosti zmožna izkoristiti te možnosti.
Therefore support to information and promotion actions is justified.
Zato je podpora informacijskim in promocijskim ukrepom upravičena.
The image of the product needs to be modernised and made more youthful, giving the information needed to encourage consumption.
Podobo proizvoda je treba posodobiti in pomladiti ob zagotavljanju informacij, ki so potrebne za spodbujanje porabe.
Households
Gospodinjstva.
Quality (safety, nutritional value and taste, preparation methods)
Kakovost (varnost, hranilna vrednost in okus, metode priprave).
Ease of use
Preprosta uporaba.
Variety of supply and availability throughout the year
Raznolikost ponudbe in razpoložljivost skozi vse leto.
Electronic channels (Internet site)
Elektronska orodja (spletna stran).
PR contacts with the media and advertising (e.g. specialised journalists, women’s press, culinary and professional press)
Odnosi z mediji in oglaševalci (npr. specializirani novinarji, ženski časopisi, kulinarični in strokovni časopisi).
Demonstrations at points of sale
Predstavitve na prodajnih mestih.
Other channels (leaflets and brochures featuring products and recipes)
Druga sredstva (letaki in brošure s predstavitvijo proizvodov in recepti).
Visual media
Vizualni mediji.
EUR 2 million
2 milijona eurov.
The liberalisation of international trade in textiles and clothing has brought Community flax into sharp competition with flax from outside the Community offered at very attractive prices.
Liberalizacija mednarodne trgovine s tekstilom in oblačili je pripeljala do ostre konkurence med proizvodnjo lana iz Skupnosti in proizvodnjo zunaj nje, ki dosega na trgu zelo privlačne cene.
It is also in competition with other fibres.
Prav tako mu konkurirajo druge vrste vlaken.
At the same time, consumption of textiles is tending to stagnate.
Poleg tega zastaja tudi poraba tekstila.
To develop the image and reputation of Community flax and to capitalise its distinctive qualities
Razvoj podobe in ugleda lanu iz Skupnosti ter izkoriščenje njegovih prepoznavnih lastnosti.
To increase consumption of this product
Povečanje porabe tega proizvoda.
To inform consumers about the characteristics of new products placed on the market.
Informiranje potrošnikov o značilnostih novih proizvodov, ki prihajajo na trg.
Leading professionals in the sector (stylists, designers, makers, editors)
Vodilni strokovnjaki v sektorju (stilisti, oblikovalci, izdelovalci, uredniki).
Distributors
Distributerji.
Textiles, fashion and interior design education circles (teachers and students)
Izobraževalni krogi na področju tekstila, mode in oblikovanja notranje opreme (učitelji in študenti).
Opinion leaders
Oblikovalci javnega mnenja.
Consumers.
Potrošniki.
The quality of the product comes from the conditions in which the raw material is produced, the use of suitable varieties and the know-how brought to bear all along the production chain
Kakovost proizvodov je odvisna od pogojev, v katerih se surovina proizvaja, od uporabe primernih sort ter znanja in izkušenj, uporabljenih v vsej proizvodni verigi.
Community flax offers a wide range of products (clothing, decoration, household linen) and a wealth of creativity and innovation.
Lan iz Skupnosti omogoča širok izbor izdelkov (oblačila, okraski, gospodinjsko perilo) ter obilico ustvarjalnosti in inovativnosti.
Electronic channels (Internet sites)
Elektronska orodja (spletne strani).
Professional shows and fairs
Strokovne razstave in sejmi.
Information measures targeting users downstream (designers, makers, distributors, editors)
Ukrepi za informiranje, namenjeni naknadnim uporabnikom (oblikovalcem, izdelovalcem, distributerjem, urednikom).
Information at sales points
Informacije na prodajnih mestih.
Relations with the specialist press
Odnosi s specializiranimi časopisi.
Educational information measures in fashion schools, textile engineer courses, etc.
Izobraževalni ukrepi za informiranje v šolah za modo, na izobraževalnih ustanovah za tekstilne inženirje itd.
DURATION OF PROGRAMMES
TRAJANJE PROGRAMOV
EUR 1 million.
1 milijon eurov.
Live plants and products of ornamental horticulture
Žive rastline in proizvodi okrasnega vrtnarstva
The supply situation of the sector is characterised by increasing competition between products from the Community and products from third countries.
Stanje ponudbe v sektorju zaznamuje naraščajoča konkurenca med proizvodi iz Skupnosti in proizvodi iz tretjih držav.
The evaluation studies of the promotion campaigns carried out between 1997-2000 suggest that, in order to facilitate the sale of Community production within the European Union, the whole chain from producer to distributor needs to be better organised and rationalised, and consumers should be better informed about the intrinsic qualities and varieties of Community products.
Ocenjevalne študije promocijskih kampanj izvedenih med letoma 1997-2000 kažejo, da je treba za pospešitev prodaje proizvodov Skupnosti v Evropski uniji bolje urediti in racionalizirati celotno verigo od proizvajalca do distributerja, potrošnike pa bolje informirati o resničnih lastnostih in vrstah proizvodov Skupnosti.
To increase the consumption of flowers and plants of Community origin
Povečanje potrošnje cvetja in rastlin s poreklom iz Skupnosti.
To encourage practices which benefit the environment and increase knowledge about environmentally-friendly methods
Spodbujanje dejavnosti, ki koristijo okolju in poglabljajo znanje o okolju prijaznih metodah.
To strengthen the partnership between professionals from several Member States, allowing, among other things, most advanced knowledge in the sector to be shared, and to better inform all participants in the production chain.
Krepitev partnerstva med strokovnjaki iz več držav članic, s čimer bo med drugim omogočeno izmenjevanje najbolj naprednih znanj v sektorju in boljše informiranje vseh udeležencev v proizvodni verigi.
Producers, nurseries, distributors and other operators of the sector
Proizvajalci, vrtnarije, distributerji in ostali podjetniki v sektorju.
Students and school children
Študenti in otroci v šolah.
Opinion multipliers: journalists, teachers
Oblikovalci javnega mnenja: novinarji, učitelji.
Information on the quality and varieties of Community products
Informacije o kakovosti in vrstah proizvodov Skupnosti.
Environmentally-friendly production methods
Okolju prijazne proizvodne metode.
Techniques aiming for more durable products
Tehnike, ki vodijo k trajnejšim proizvodom.
An optimum mix of varieties of plants and flowers
Optimalni izbor različnih vrst rastlin in cvetja.
The role of plants and flowers in well-being and quality of life.
Vloga rastlin in cvetja pri dobrem počutju in kakovosti življenja.
Media contacts
Odnosi z mediji.
Fairs and exhibitions: stands representing products of several Member States
Sejmi in razstave: stojnice, ki predstavljajo proizvode več držav članic.
Training measures for professionals, consumers and students
Ukrepi za usposabljanje strokovnjakov, potrošnikov in študentov.
Actions for sharing knowledge about greater product durability
Ukrepi za izmenjavo znanja o večji trajnosti proizvodov.
Consumer information measures through the press, and also through initiatives such as catalogue publishing, gardener's calendars and possibly “plant of the month” campaigns
Ukrepi za informiranje potrošnikov preko tiskanih medijev in pobud, kot so izdajanje katalogov, setveni koledarji in morebiti tudi kampanje za „rastlino meseca“.
Increased use of electronic media (Internet, CD-ROM, etc.).
Povečana uporaba elektronskih medijev (internet, CD-ROM itd.).
DURATION OF PROGRAMME
TRAJANJE PROGRAMA
12 to 36 months, giving priority to multiannual programmes presenting a strategy and properly justified objectives for each phase.
12 do 36 mesecev, ob dajanju prednosti večletnim programom, ki predstavljajo strategijo in ustrezno utemeljene cilje za vsako fazo.
EUR 3 million.
3 milijoni eurov.
While the supply of olive oil and table olives is on the increase the outlets on the internal and international markets are important to safeguard the Community market equilibrium.
Čeprav ponudba oljčnega olja in namiznih oljk narašča, je prodaja na notranjem in mednarodnih trgih pomembna za ohranitev tržnega ravnotežja Skupnosti.
The situation at the level of domestic demand for these products varies widely between traditional consumer markets and those where they are a relatively new phenomenon.
Stanje domačega povpraševanja po teh proizvodih se precej razlikuje med tradicionalnimi porabniškimi trgi in tistimi, kjer so ti proizvodi razmeroma nov pojav.
In the “traditional consumer” Member States (Spain, Italy, Greece and Portugal), the products concerned are generally well-known and consumption is high.
V državah članicah ‚tradicionalne porabe‘ (Španija, Italija, Grčija in Portugalska) so zadevnih proizvodi na splošno dobro znani, njihova poraba pa je visoka.
These are mature markets where the prospects for any overall increase in demand are limited, but taking into account their current share of the consumption of olive oil they continue to be of great interest to the sector.
To so zreli trgi, kjer so možnosti za kakršno koli skupno povečanje povpraševanja omejene, vendar ob upoštevanju njihovega trenutnega deleža v porabi oljčnega olja še naprej predstavljajo velik interes za ta sektor.
In the “new consumer” Member States, per capita consumption has progressed but is still substantially lower (in the Community as constituted before 1 May 2004) or marginal (in the majority of the new Member States).
V državah članicah ‚novih porabnikih‘ se je poraba na prebivalca povečala, vendar je še vedno znatno nižja (v Skupnosti pred 1. majem 2004) ali neznatna (v večini novih držav članic).
Many consumers are not aware of the qualities or of the various uses of olive oil and table olives.
Številni potrošniki ne poznajo lastnosti ali različnih vrst uporabe oljčnega olja in namiznih oljk.
This is thus a market with major scope for increasing demand.
Zato je to trg z velikimi možnostmi za povečanje povpraševanja.
As a priority: to increase consumption in the “new consumer” Member States by increasing market penetration and to intensify use by diversifying the use of these products and by providing necessary information.
Prednostni cilji: povečanje porabe v državah članicah ‚novih porabnikih‘ s povečanjem uveljavitve na trgu, krepitev uporabe z raznoliko uporabo teh proizvodov in zagotavljanje potrebnih informacij.
To consolidate and develop consumption in the “traditional consumer” Member States by improving information to consumers about less known aspects and getting young people into the habit of buying the products.
Utrditev in razvoj porabe v državah članicah ‚tradicionalne porabe‘ z izboljšanjem informiranja potrošnikov o manj znanih vidikih ter navajanje mladih na kupovanje teh proizvodov.