natgillin/translations-raw huggingface dataset:
Magazines are generally more time-critical than advertisements or catalogues due to the topicality of their content and the late deadlines for the insertion of advertisements.
Revije so zaradi aktualnosti svoje vsebine in poznih rokov za vstavljanje oglasov na splošno bolj časovno kritične kot oglasi ali katalogi.
Magazine printing is, moreover, connected to higher requirements with respect to the finishing process, in particular for inserts and add-ons of sample products.
Poleg tega je tiskanje revij povezano z višjimi standardi glede zaključnega postopka, zlasti za priloge ter dodane vzorce proizvodov.
The relevant finishing machines are in most cases installed at the printing site or close to it in order to allow for a timely finishing of the magazines whereas the finishing of catalogues for example is more often done by third parties.
Ustrezni stroji končne izdelave so v večini primerov nameščeni na kraju tiskanja ali v njegovi bližini, da bi se omogočila pravočasna objava revij, medtem ko je objava katalogov, na primer, bolj pogosto v rokah tretjih strank.
Furthermore, the distribution system for magazines differs considerably from the distribution of catalogues and advertisements, and the printing process has thus to be adapted to these specific requirements of magazines.
Poleg tega se distribucijski sistem za revije bistveno razlikuje od distribucije katalogov in oglasov, zato mora biti postopek tiskanja prilagojen tem posebnim zahtevam revij.
With respect to catalogues and advertisements, it can be left open whether they constitute one single or separate product markets as no competition concerns arise under any market delineation.
Glede katalogov in oglasov lahko ostane nedoločeno, ali sestavljajo en sam ali ločene proizvodne trge, saj sum glede konkurence ne izhaja iz nobenega opisa trga.
At least for Germany, a national geographic market for magazine printing has to be assumed.
Nacionalne geografske trge za tiskanje revij je potrebno opredeliti vsaj za Nemčijo.
For the rest of the EEA, the geographic market for magazine printing can be left open since even under the narrowest market definition (national markets) no competition concerns arise.
Za preostali del EGP lahko geografski trgi za tiskanje revij ostanejo nedoločeni, saj celo iz najožje opredelitve trga (nacionalni trgi) ni nobenega suma glede konkurence.
German magazines are almost exclusively printed in Germany.
Nemške revije so skoraj izključno tiskane v Nemčiji.
One reason for this is the time-criticalness of magazines as the risk of delays in delivery increases with the distance between the printing site and the distribution area.
En razlog za to je časovna kritičnost revij, saj bi razdalja med krajem tiskanja in distribucijskim območjem povzročala zamude pri dostavi.
Moreover, many printers abroad currently encounter some difficulties to supply German publishers.
Poleg tega ima mnogo tiskarjev v tujini težave z dobavo nemškim založnikom.
The German magazine distribution system is comparatively complicated due to its decentralised structure (as opposed to the French one, for example, where Paris is the centralised distribution hub).
Nemški sistem distribucije revij je zaradi svoje decentralizirane strukture relativno zapleten (v nasprotju s francoskim, na primer, kjer je Pariz centralizirano distribucijsko središče).
In addition, publishers divide Germany into different so-called ‘Nielsen-areas’ which exhibit different compositions of target groups for advertisement.
Poleg tega založniki delijo Nemčijo na tako imenovana „Nielsen-območja“, ki pomenijo različno sestavljene ciljne skupine za oglase.
The printing process has to be adjusted accordingly which is difficult for many printers located outside of Germany.
Postopek tiskanja je potrebno ustrezno prilagoditi, kar je za številne tiskarje, ki se nahajajo izven Nemčije, težko.
As to catalogues, the market investigation showed that print orders are regularly split among several printers in order to ensure security of supply and a timely delivery of the required high volumes.
Glede katalogov je raziskava trga pokazala, da so naročila za tiskanje praviloma razdeljena med več tiskarjev, da bi se tako zagotovili varnost dobave in pravočasna dostava zahtevanih velikih količin.
It was broadly confirmed that not only catalogue customers in other countries import printing services, mostly from Germany, but also German customers regard foreign printers as viable alternatives.
Potrjeno je bilo, da tiskarskih storitev iz Nemčije ne uvažajo samo samo naročniki katalogov v drugih državah, ampak da tudi nemški naročniki smatrajo tuje tiskarje za uresničljivo/izvedljivo možnost.
The relevant geographic market for catalogues can be defined as Germany plus the neighbouring countries (France, Belgium, Netherlands, Luxemburg, Switzerland, Austria, Czech Republic, Poland, Denmark) as well as Italy and Slovakia, covering the large foreign printers in this areas such as Quebecor, RotoSmeets, Mondadori, Ilte, Rotocalcografica and Ringier.
Upoštevni geografski trg za kataloge se lahko opredeli kot Nemčija in sosednje države (Francija, Belgija, Nizozemska, Luksemburg, Švica, Avstrija, Češka, Poljska in Danska), ter tudi Italija in Slovaška, zajema pa velike tuje tiskarje kot so Quebecor, RotoSmeets, Mondadori, Ilte, Rotocalcografica in Ringier, na teh območjih.
Advertisement printing for German customers is apparently to a large extent done in Germany.
Tiskanje oglasov je za nemške naročnike očitno v veliki meri opravljeno v Nemčiji.
However, in spite of a lower import ratio for advertisement printing than for catalogue printing, German customers can easily turn to credible foreign printers.
Vendar kljub nizkemu uvoznemu deležu tiskanja oglasov v primerjavi z uvoznim deležem tiskanja katalogov, se lahko nemški naročniki zlahka obrnejo na verodostojne tuje tiskarje.
The printing of advertisement does not create any specific difficulties comparable to those in the magazine printing market, such as the special finishing or specific conditions of distribution.
Tiskanje oglasov ne povzroča posebnih težav, primerljivih s tistimi na trgu tiskanja revij, kot je posebnost končne faze tiskanja ali posebni pogoji distribucije.
Moreover, advertisements are generally not as time-critical as magazines.
Poleg tega oglasi na splošno niso tako časovno kritični kot so revije.
Since most publishers of main catalogues also issue advertisements, it would in addition be easy for them to use their already existing links to foreign printers also for advertisement orders.
Ker večina založnikov glavnih katalogov izdaja tudi oglase, bi bilo za njih lažje, če bi tudi za naročila oglasov uporabljali že obstoječe povezave s tujimi tiskarji.
For this reason, the geographic scope of the market for rotogravure advertisement printing can be considered to be the same as for catalogues, i.e. comprising Germany, its neighbouring countries, and Italy and Slovakia.
Zato je geografski obseg trga za globoki tisk oglasov isti kot za kataloge, tj. obsega Nemčijo, njene sosednje države ter Italijo in Slovaško.
For the rest of the EEA the geographic market for catalogue and/or advertisement printing can be left open since even under the narrowest geographic market definition (national markets) no competition concerns arise.
Za preostali del EGP lahko geografski trgi za tiskanje katalogov in/ali oglasov ostanejo nedoločeni, saj celo iz najožje opredelitve trga (nacionalni trgi) ni nobenega suma glede konkurence.
ASSESSMENT
OVREDNOTENIE
The proposed joint venture will be active in the markets for the rotogravure printing of magazines, catalogues and advertising in a number of countries belonging to the EEA.
Predlagano skupno podjetje bo delovalo na trgih za globoki tisk revij, katalogov in oglasov v nekaterih državah EGP.
The most serious effects of the proposed concentration — due to the location of the five exiting printing facilities contributed to the joint venture — will be felt in Germany.
Najresnejši učinek predlagane koncentracije – zaradi lokacije petih obstoječih tiskarskih obratov, prispevanih v skupno podjetje – bo občutiti v Nemčiji.
Market for the rotogravure printing of catalogues and advertising
Trg za globoki tisk katalogov in oglasov
The Commission found that in the market for rotogravure printing of catalogues and advertising, the market shares of NewCo would amount to [20-25] % [4] on a market including Germany, its neighbouring countries, and Italy and Slovakia according to the estimations of the parties on the basis of the volumes for 2003.
Komisija je ugotovila, da bo, glede na ocene, ki jih bodo dale stranke na podlagi količin iz leta 2003, tržni delež NewCo na trgu za globoki tisk katalogov in oglasov znašal do [20–25] % [4] na trgu, ki vključuje Nemčijo, njene sosednje države ter Italijo in Slovaško.
On the basis of distinct markets for catalogues and advertising, the proposed joint venture would have a share of [15-20] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Na osnovi samostojnih trgov za kataloge in oglase, bo imelo predlagano skupno podjetje [15–20]-odstotni [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
in a market for catalogue printing and of [20-25] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
delež na trgu za tiskanje katalogov in [20–25]-odstotni [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
in one for advertising printing.
delež na trgu za tiskanje oglasov.
On separate markets as well as on a combined catalogue and advertisement market, Schlott and Quebecor would follow in short distance with market shares between [10-15] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Tako na ločenih trgih kot tudi na sestavljenem trgu katalogov in oglasov bosta v kratkem času sledili podjetji Schlott and Quebecor s tržnimi deleži med [10–15] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
and [10-15] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
in [10–15] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
and TSB with approximately [10-15] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
in podjetje TSB s približno [10–15] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
On such a market, competition concerns therefore neither arise for a market combining catalogue and advertising prints nor for distinct markets for catalogue and advertising printing.
Zato na takem trgu ni sumov glede konkurence, kot tudi ne na sestavljenem trgu tiskanja katalogov in oglasov ter na samostojnih trgih za tiskanje katalogov in oglasov.
Apart from this, in all other possible geographic markets in the EEA the market shares of the joint venture do not give rise to competition concerns [5].
Poleg tega tržni deleži skupnega podjetja tudi na vseh ostalih možnih geografskih trgih v EGP ne povzročajo suma glede konkurence [5].
Market for the rotogravure printing of magazines
Trg za globoki tisk revij
The market share of the joint venture in the German merchant market for rotogravure printing of magazines will be around [0-50] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Tržni delež skupnega podjetja na nemškem prodajnem trgu za globoki tisk revij bo okoli [0–50] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
The next players are TSB and Schlott with around [20-25] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Naslednja akterja sta TSB in Schlott z okoli [20–25] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
each and Burda with a share of [0-5] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
vsak in Burda z [0–5]-odstotnim [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
Apart from these imports only one German magazine is printed abroad by the Dutch printer RotoSmeets.
Poleg teh uvozov je samo ena nemška revija tiskana v tujini, v nizozemski tiskarni RotoSmeets.
In other affected national markets in the EEA the market shares of the joint venture do not give rise to competition concerns.
Tržni deleži skupnega podjetja ne povzročajo suma glede konkurence na drugih prizadetih nacionalnih trgih v EGP.
Therefore, the Commission only analysed the German market.
Zato je Komisija analizirala samo nemški trg.
In a German market for rotogravure printing of magazines, customers (the publishers) could be harmed if NewCo were able to raise prices and customers were not able to counter such price increases by switching to other printers due to a lack of available capacity.
Če bi NewCo lahko dvignili cene in naročniki ne bi mogli preprečiti takega povišanja cen, saj zaradi pomanjkljive razpoložljive zmogljivosti ne bi mogli zamenjati tiskarjev, bi bili naročniki (založniki) na nemškem trgu za globoki tisk revij lahko oškodovani.
The volume supplied by the parties to the merchant market amounted to [150-200 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Količina, ki so jo stranke dobavile na prodajni trg, je znašala [150–200 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
([100-150 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
([100–150 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
for Bertelsmann; [45-50 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
za Bertelsmann; [45–50 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
for Springer) in 2003, and further [10-15 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
za Springer) leta 2003 in nadaljnih [10–15 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
of this supply have become captive in the meantime due to the acquisition of publishing houses by the parties.
te dobave je, zaradi nakupa založniških hiš s strani strank, medtem postalo omejenih.
Taking this into account, the volume supplied by the parties to the merchant market totalled [100-150 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Ob upoštevanju tega znaša skupna količina, ki so jo stranke dobavile na prodajni trg, [100–150 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
The Commission has analysed whether: (1) competitors currently have sufficient spare capacity to replace these sales to a significant extent; (2) competitors could make such capacity available by shifting their capacity to the printing of magazines; (3) planned capacity extensions will make available additional capacity; and (4) whether potential competitors could contribute to making available further capacity for the printing of magazines in case of a price increase.
Komisija je analizirala, ali: 1. imajo konkurenti trenutno dovolj dodatnih zmogljivosti, da bi v znatni meri nadomestili te prodaje; 2. bi konkurenti lahko dosegli tako zmogljivost, če bi svoje zmogljivosti prenesli v tiskanje revij; 3. bo načrtovano povečanje zmogljivost omogočilo dodatno zmogljivost; in 4. ali bi potencialni konkurenti lahko prispevali k zagotavljanju nadaljnje zmogljivosti tiskanja revij v primeru povišanja cen.
Current spare capacity: Capacity utilisation was quite high in this industry in recent years.
Trenutna dodatna zmogljivost: Izkoriščenost zmogljivosti je bila kar visoka v tej industriji v zadnjih letih.
On the basis of a careful approach of a maximum capacity utilisation of 95 % and the figures submitted for 2003, it appears safe to assume a spare capacity for magazine printing of the German competitors of 17 kt.
Na podlagi previdnega pristopa z najvišjo izkoriščenostjo zmogljivosti 95 % in predloženih številk za leto 2003, se lahko domneva 95-odstotna dodatna zmogljivost nemških konkurentov v višini 17 kt.
Capacity by shifting: Rotogravure printers can switch their capacity from catalogue and advertising printing to magazine printing only to a limited extent.
Zmogljivost s prenosom: Rotacije za globoki tisk lahko samo v omejenem obsegu preusmerijo svojo zmogljivost iz tiskanja katalogov in oglasov v tiskanje revij.
This results in particular from the differences in periodicity, printing time and volume of the different print products.
To je predvsem posledica razlik v periodičnosti, času tiskanja in količini različnih tiskarskih proizvodov.
Magazines are printed periodically (weekly, fortnightly or monthly).
Revije so tiskane periodično (tedensko, na dva tedna in mesečno).
Due to their long-term and periodical publication, they constitute the ‘base load’ for the printing facility which fills the presses over the entire year.
Zaradi svoje dolgoročnosti in periodičnosti objave pomenijo „osnovno obremenitev“ za tiskarske obrate, ki čez celo leto zapolnjuje tiskarske stroje.
By contrast, catalogues for mail-order companies or tour operators etc are usually released only twice per year with very high printing volumes (number of copies as well as number of pages) and longer printing times (up to several weeks).
V nasprotju s tem pa se katalogi podjetij za prodajo po pošti ali organizatorjev potovanj izdajo dvakrat na leto v velikih tiskanih količinah (število izvodov kot tudi število strani) in z daljšim časom tiskanja (več tednov).
They are normally printed in May/June and October till December and constitute a ‘peak load’ for the printing presses.
Ponavadi se tiskajo maja/junija in od oktobra do decembra in pomenijo „najvišjo obremenitev“ tiskarskih strojev.
The third category of print products, advertising, is in essence used to fill the printing capacity between the catalogue printing seasons and on the days of the week when fewer magazines are to be printed.
Tretja kategorija tiskanih proizvodov, oglasi, se v bistvu uporablja za izpolnitev zmogljivosti tiskanja med sezono tiskanja katalogov in za dneve v tednu, ko je potrebno natisniti manj revij.
Due to these time characteristics, the majority of printing companies indicated that an unlimited switch from catalogues/advertisements to magazines would not be feasible.
Zaradi teh časovnih lastnosti je večina tiskarskih podjetij poudarila, da neomejena preusmeritev iz katalogov/oglasov v revije ne bo izvedljiva.
As a result, the competitors who replied to the Commission’s market investigation by stating a figure indicated switching rates from the printing of advertisements and catalogues to magazines of up to [15-20] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Zato so konkurenti odgovorili na raziskavo trga Komisije tako, da so določili številko, ki je pokazala odstotek preusmeritve iz tiskanja oglasov in katalogov v revije, in sicer do [15–20] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
of their total capacity.
njihove skupne zmogljivost.
One German printer did not provide any figure; as a cautious approach and in line with the other results of the market investigation, the Commission assumed that this printer, who currently has a comparatively low share of magazine printing, could dedicate another [10-15] % [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
En nemški tiskar ni predložil nobene številke; kot previden pristop in Komisija je v skladu z drugimi rezultati raziskave trga domnevala, da bi ta tiskar, ki ima trenutno razmeroma nizek delež tiskanja revij, lahko namenil dodatnih [10–15] % [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
of its capacity to magazine printing.
svoje zmogljivosti tiskanju revij.
On this basis, the three German printers could make available together approximately 130 kt for magazine printing which would account for a very large share of the entire capacity used by the parties for printing third parties’ magazines ([150-200 kt] [4] Parts of this text have been edited to ensure that confidential information is not disclosed; those parts are enclosed in square brackets and marked with an asterisk.
Na podlagi tega bi lahko trije nemški tiskarji skupaj omogočili približno 130 kt za tiskanje revij, kar bi pomenilo zelo velik delež celotne zmogljivosti, ki jo stranke uporabljajo za tiskanje revij tretjih strank ([150–200 kt] [4] Deli tega besedila so bili prilagojeni, da zaupni podatki ne bi bili razkriti; ti deli so navedeni v oglatih oklepajih in označeni z zvezdico.
Magazine printing is generally more profitable than both advertisement printing and a mixture of advertisement and catalogue printing.
Tiskanje revij je na splošno bolj profitno kot tiskanje oglasov in mešanica tiskanja oglasov in katalogov.
The competitors would therefore not only have the possibility but also the incentive to shift their capacity to magazine printing.
Konkurenti bi tako imeli ne samo možnost, ampak tudi spodbudo za preusmeritev svoje zmogljivosti v tiskanje revij.
Potential competition: The likelihood of a price increase on the German market for magazine printing is further limited by the presence of several credible potential competitors, in particular RotoSmeets (Netherlands), Quebecor (France), Mondadori (Italy), and to a lower extent Ringier (Switzerland) who have printing sites which are fairly close to the German border.
Potencialna konkurenca: Verjetnost povišanja cene na nemškem trgu za tiskanje revij je nadalje omejena s prisotnostjo več verjetnih potencialnih konkurentov, zlasti RotoSmeets (Nizozemska), Quebecor (Francija), Mondadori (Italija), in v manjši meri Ringier (Švica), ki imajo kraje tiskanja precej blizu nemške meje.