natgillin/translations-raw huggingface dataset:
For this agreement, this can also be inferred from the fact that the marketing services agreement refers in its preamble several times to the website of Ryanair: ‘DMG wishes to appoint AMS to provide internet links to the highly successful travel website www.ryanair.com. […] AMS has successfully developed and continues to operate the travel website www.ryanair.com. […] the parties have decided involving the use of the www.ryanair.com website as a marketing tool[…].’
Însă, pentru fiecare rută acoperită de acordurile în cauză, a fost necesar să se analizeze acordul de servicii de marketing împreună cu acordul de servicii aeroportuare aferent.
These statements show the identical interest of AMS and Ryanair in this agreement.
Ca atare, elementele invocate în studiul Oxera din 4 iulie 2011 nu au îndeplinit cerința cea mai elementară pentru evaluarea comparativă, și anume „o definire suficient de precisă a activităților economice în cauză”, astfel încât să se poată identifica operatorii de pe piață comparabili.
DMG is a 100 % subsidiary of KFBG.
În plus, studiul Oxera din 4 iulie 2011 nu a stabilit un punct de referință fiabil pentru prețurile serviciilor aeroportuare de pe piață.
As it was noted in recital 313 et seq., the decisions of KFBG to conclude airport services agreements with airlines such as Ryanair were imputable to the State.
Deși studiul descrie aeroporturile de referință alese ca fiind „cu capital și finanțare majoritar private, sau care, în alte condiții, funcționează ca investitori în economia de piață”, aeroportul […] este deținut de Manchester Airports Group, care este, la rândul său, deținut majoritar de către stat, în timp ce în studiul Oxera din 4 iulie 2011 nu se susține că aeroportul […] este operat în condițiile unei economii de piață.
The controlling influence over KFBG/DMG was, in this regard, exercised by the State of Carinthia.
În ceea ce privește aeroportul […], studiul arată că aeroportul s-a aflat în proprietate privată în mod constant, dar omite să menționeze că aeroportul […] a fost pe pierdere înainte de a fi vândut în 2013, un factor care ar aduce în discuție problema dacă taxele de aeroport reduse invocate ca punct de referință în acest caz ar fi durabile pentru un operator economic privat în economia de piață.
Considering, however, that it was always the State of Carinthia which appointed KFBG's and DMG's supervisory boards, and that the State of Carinthia effectively financed part of the losses of KFBG/DMG (thereby having significant influence on both and a larger financial interest in these undertakings), it can safely be considered that the State of Carinthia had effective control over KFBG/DMG.
Concluzii privind modalitățile de aplicare a testului operatorului economic privat în economia de piață
As regards the commercial relationship between Ryanair and KFBG on the one hand, and LV and DMG on the other hand, the Commission finds that the interest of KFBG and DMG in entering into the respective agreements converged to a very large degree: both were interested in increasing traffic at the Airport, and it made little difference whether KFBG concluded both contracts or whether DMG concluded the marketing contract instead.
Din toate cele de mai sus reiese că, pentru a aplica testul operatorului economic privat în economia de piață pentru acordurile în cauză, Comisia trebuie să analizeze fiecare acord de servicii de marketing, alături de acordul de servicii aeroportuare aferent și trebuie să stabilească dacă un operator economic privat ipotetic în economia de piață, ghidat de perspective ale profitabilității și operând aeroportul KLU în locul KFBG, ar fi încheiat aceste tranzacții.
In this light, the fact that the airport service agreement was concluded with KFBG while the marketing services agreement was concluded with its dependent subsidiary cannot militate against assessing the agreements as one commercial transaction.
În acest scop, Comisia trebuie să stabilească profitabilitatea marginală a acordurilor, astfel cum ar fi fost evaluată de către operatorul economic privat în economia de piață în momentul încheierii acordurilor, estimând, pe întreaga durată de executare a contractelor:
Second, the four agreements were also all concluded at the same point in time, as they were all four signed on 22 January 2002.
traficul marginal viitor preconizat în urma punerii în aplicare a acestor acorduri, ținând seama eventual de efectele serviciilor de marketing asupra factorului de încărcare a rutelor care fac obiectul acordurilor;
Third, the airport services agreement between Ryanair and KFBG refers directly to the marketing payments of EUR […] per year by DMG to Ryanair's duly authorised professional media consultants, i.e. LV: ‘KLU shall procure the payment by DMG to Ryanair's duly authorised professional media consultants of an amount of […] Euro per annum, in respect of the daily rotation of the Services commenting on 27 June 2002[…]’.
veniturile marginale viitoare preconizate ca urmare a punerii în aplicare a acestor acorduri, inclusiv veniturile din taxele de aeroport și din serviciile de handling la sol, generate pe rutele care fac obiectul acestor acorduri, precum și veniturile din activități non-aeronautice, generate din traficul suplimentar ca urmare a punerii în aplicare a acestor acorduri;
This statement clearly links the marketing payments to the daily services of Ryanair.
costurile marginale viitoare preconizate în urma punerii în aplicare a acestor acorduri, inclusiv cheltuielile de funcționare și orice costuri de investiții marginale generate pe rutele care fac obiectul acestor acorduri, precum și costurile aferente serviciilor de marketing.
Fourth, according to the first marketing agreement, ‘in case the airport services should fall below the stated minimum level in any quarter, DMG shall be entitled to inform LV forthwith in writing that it intends to suspend payment of the amounts […] and that if the service level has not been restored to such minimum level during such quarter this Agreement shall terminate forthwith[…]’ This demonstrates yet again that the marketing services agreement and the airport services agreement are inseparably linked.
Din aceste calcule vor rezulta fluxuri anuale viitoare aferente diferenței dintre veniturile și costurile marginale, care vor fi actualizate, dacă este necesar, cu aplicarea unei rate care reflectă costul de capital pentru operatorul aeroportuar.
The decision to conclude a marketing contract with LV/AMS was directly linked to the decision to conclude also an airport services agreement with Ryanair.
Atunci când decide dacă să încheie un acord de servicii aeroportuare și/sau un acord de servicii de marketing, un operator economic privat în economia de piață va alege un termen pentru evaluarea sa în funcție de durata acordurilor în cauză sau de durata prevăzută în fiecare acord individual.
In conclusion, the marketing services agreements concluded by DMG and LV as well as AMS are indivisibly linked to the airport service agreement signed by Ryanair and KFBG.
Cu alte cuvinte, acesta va evalua costurile și veniturile marginale pentru întreaga durată de aplicare a acordurilor.
The above considerations demonstrate that without the airport services agreement, the marketing services agreements would not have been concluded.
Nu pare să existe nicio justificare pentru alegerea unei perioade mai lungi.
Indeed, the marketing services agreements state explicitly that they are based on a new airport service form the United Kingdom to Klagenfurt, and essentially envisage marketing services using the travel website www.ryanair.com aimed at promoting that service.
La data încheierii acordurilor, un operator economic privat prudent în economia de piață nu va conta pe faptul că acordurile vor fi reînnoite la expirare, în aceleași condiții sau în condiții diferite.
At the same time, it appears that the conclusion of the airport services agreement was also closely linked to the marketing services agreements: under the obligations of Ryanair the airport services agreement states that ‘Ryanair, in conjunction with DMG, will produce a periodic marketing plan for the services for discussion with information of KLU […] linking the appropriate tourist websites to Ryanair's website and incorporating appropriate logos whenever feasible.’
În plus, un operator în general prudent ar fi conștient de faptul că unele companii aeriene low-cost, precum Ryanair, au fost dintotdeauna și sunt cunoscute ca fiind foarte reactive la evoluțiile pieței, atât la deschiderea, cât și la închiderea unor rute, precum și la creșterea sau reducerea numărului de zboruri.
This statement clearly links the airport services agreement with the marketing agreements of DMG and AMS as well as LV of the same date.
Posibilitatea de a prelungi acordurile, astfel cum este prevăzut în două dintre acestea, nu ar fi luată în considerare de către un operator economic privat prudent în economia de piață.
These elements of the various marketing services agreements show that the marketing services stipulated in these agreements are, in terms of both their duration and their nature, closely linked to the air transport services offered by Ryanair, as defined in the marketing services agreements and covered by the corresponding airport services agreement.
Prelungirea acordurilor s-a realizat automat cu condiția ca Ryanair să își îndeplinească în totalitate obligațiile prevăzute în acord.
The marketing services agreements even indicate that they are rooted in Ryanair's commitment to operate the transport services in question.
Astfel, prelungirea a depins de comportamentul viitor al Ryanair și, din acest motiv, la data semnării un operator economic privat prudent în economia de piață aflat în aceeași situație ca KFBG nu ar fi fost în măsură să se aștepte ca această prelungire automată să se producă neapărat.
The marketing services agreements are therefore indissociable from the airport services agreement that they echo and that forms their purpose.
Acest punct de vedere pare să fie confirmat de faptul că toate cele patru acorduri dintre KFBG, DMG, Ryanair, LV și AMS au fost reziliate anticipat, la 29 octombrie 2005, atunci când Ryanair a încetat să mai presteze servicii de transport aerian de pasageri între KLU și STN din motive economice.
For those reasons, the Commission considers it appropriate to analyse the airport services agreement and the marketing services agreements of 22 January 2002 jointly, with a view to determining whether they constitute State aid.
Chiar dacă s-ar lua în considerare o prelungire a acordurilor pentru încă cinci ani, acest lucru nu ar conduce la un alt rezultat al unei evaluări ex ante.
Austria has agreed in its comments to the extension decision with the approach taken in the extension decision to analyse together the airport services agreement and marketing services agreements signed at the same time.
Atunci când o astfel de prelungire este analizată în aceleași condiții ca pentru primii cinci ani, ar fi obținute același rezultate, și anume fluxuri de numerar marginale negative.
On the other hand, certain interested parties, particularly Ryanair and AMS, question this approach as they consider that the marketing services agreements should be analysed separately.
Pentru a analiza acordurile în cauză și având în vedere constatările de mai sus, trebuie să se precizeze că atât existența, cât și valoarea ajutorului în cadrul acestor acorduri trebuie să fie analizate prin prisma situației prevalente la momentul semnării acestora și, mai concret, prin prisma informațiilor disponibile și a evoluțiilor previzibile la momentul respectiv.
In its comments to the extension decision Ryanair objected to the joint assessment of the airport services agreements and the marketing services agreements (referring also to previous submissions on that subject) as they were signed by different entities and were not linked with each other.
Austria susține că KFBG/DMG nu a elaborat niciun studiu de piață, plan de afaceri sau calcul al profitabilității ex ante, înainte de a încheia acorduri de servicii aeroportuare individuale cu diferite companii aeriene, și nici nu a elaborat vreun studiu de piață, plan de afaceri sau calcul al profitabilității ex ante, înainte de încheierea acordurilor de servicii de marketing.
Ryanair claimed that the conclusion of a marketing agreement was not a condition for the operation of routes by Ryanair to and from an airport.
Potrivit companiei Ryanair, lipsa unui plan de afaceri la momentul încheierii unor acorduri precum cele care fac obiectul procedurii oficiale de investigare nu poate fi utilizată ca dovadă a neîndeplinirii testului operatorului economic privat în economia de piață.
This approach however is not in line with a statement of Sean Coyle, a director of Ryanair, in an email of 4 August 2005 to Mr Johannes Gatterer, CEO of KFBG at the time: ‘[…]the operation is currently loss making and these losses are not sustainable into the future.
Lipsa unui plan de afaceri indică faptul că acordurile încheiate cu Ryanair, LV și AMS nu îndeplinesc testul operatorului economic privat în economia de piață, cu atât mai mult cu cât nici Austria, nici KFBG nu au fost în măsură să furnizeze, în privința acestor acorduri, niciun calcul al profitabilității, chiar și incomplet, care să fi fost efectuat înainte de încheierea acordurilor.
I appreciate you have 5-year agreement in relation to the marketing amount of EUR […] and naturally on cessation of the services no further quarterly payment falls due and this agreement ceases in line with main contract[…]’.
Prin urmare, Comisia a invitat Austria, în cursul procedurii, să reconstituie analiza profitabilității, pe care un operator economic privat în economia de piață ar fi efectuat-o înainte de a încheia acordurile cu Ryanair, LV și AMS în 2002, pe baza informațiilor obiective cunoscute de către KFBG/DMG la momentul semnării acestor acorduri și a evoluțiilor previzibile.
This statement clearly links the marketing services agreement to its main contract, the airport services agreement.
La cererea Comisiei, Austria a elaborat o prezentare generală a costurilor și veniturilor marginale care ar fi putut fi preconizate la momentul încheierii acordurilor relevante.
Moreover, the facts on record confirm that the approach taken in the extension decision and approved by Austria, is well-founded as it has been demonstrated in recitals 324 to 333 et seq.
Austria a pregătit datele respective pentru fiecare dintre acordurile încheiate, astfel cum sunt prezentate pe scurt în tabelul 9.
Therefore, the airport service agreements and marketing services agreements should be assessed jointly.
Tabelul 9
Austria also submitted in its comments to the extension decision, that the second marketing services agreement between DMG and AMS of 22 January 2002 was never executed by the parties.
Profitabilitatea marginală a acordurilor încheiate cu Ryanair, LV și AMS în 2002, elaborată de Austria
Austria claimed that this agreement never materialised, i.e. AMS never undertook the marketing services mentioned therein and DMG never paid for these services EUR […] per annum as stipulated in the agreement.
5 ani
As proof for this statement, Austria submitted a letter of the tax consultant of DMG stating that following intensive research in the book keeping of the years 2002-2005 no trace could be found of a payment of EUR […] per annum on the basis of the second marketing services agreement.
Dobânda de capitalizare:
Austria could however not reply to the question why the third marketing services agreement supposedly was to replace the second marketing services agreement, as there is no documentation available from that time in the archives of KFBG and no employee available of that time that could reconstruct the events that led to the signature of the third marketing services agreement.
Stimulent pentru pasageri:
Ryanair has not supported this argument in its submission of comments to the extension decision, as it has not mentioned an eventual replacement of the second marketing services agreement.
Legături zilnice
The Commission notes that in the wording of the third marketing is no indication that it replaces or supersedes the second marketing agreement.
Rotații pe an
As there is no documentation on the alleged replacement apart of the attestation of the absence of a payment on the grounds of the second marketing services agreement, the Commission comes to the conclusion that the evidence available does not prove Austria's view.
Locuri
Moreover, the Commission notes, that even when assuming that the second marketing services agreement was never executed, this would have no impact on the assessment of the costs that a reasonable MEO would have expected: there was no reason that a reasonable MEO would have expected at the moment of the signature of the three marketing services agreements that one of them would not be executed in the future.
Model de calcul
Therefore, even when assuming that the second agreement indeed was not executed this would not have any impact on the assessment of the incremental costs.
Valori empirice conform acordurilor
Regarding the benefits that an MEO could have expected to gain from marketing services agreements and the price that it would have been willing to pay for those services
Rotație
In order to be able to apply the MEO principle to the case at hand, the behaviour of KFBG/DMG as signatories of the airport services agreement with Ryanair and the marketing services agreements with AMS and LV must be compared to that of a hypothetical MEO in charge of operating KLU.
Încărcare
When analysing the transaction in question, it is necessary to assess the benefits that this hypothetical MEO, motivated by the prospect of profits, could gain from purchasing marketing services.
Pasageri la plecare
This analysis should not take into account the general impact of such services on tourism and the region's economic performance.
Perioada de cinci ani
Only the impact of these services on the airport's profitability should be taken into account, as this would be the only concern for a hypothetical MEO.
Pe rotație
Thus, marketing services should stimulate passenger traffic on the air routes covered by marketing services agreements and the corresponding airport services agreements, as the marketing services are designed to promote those air routes.
pe pasager la plecare
An increase in passenger traffic may lead to an increase in revenues generated by certain airport charges for the airport operator, as well as an increase in non-aeronautical revenues, in particular from car parks, restaurants and other businesses.
Pe pasager la plecare – taxa de securitate
The MEO would have taken into account the impact of the air route in question on future revenues and costs by, in this case, estimating the number of passengers using these routes, which would have reflected the positive effect of marketing services.
Administrația fiscală din Viena
Moreover, this effect would have been evaluated for the entire term of operation of the air routes in question, as set out in the airport services agreement and the marketing services agreements.
Excedent din activități nonaeronautice pe pasager
When an airport operator enters into an agreement for the promotion of certain air routes, it is standard practice to estimate the load ratio (or the load factor) for the air routes in question and to take this into account when assessing future revenues.
Excedent din activități aeronautice
The Commission agrees with Ryanair on this issue, that is to say, that marketing services agreements do not just generate costs for the airport operator, they also bring benefits with them.
Contribuția landului Carintia la costurile de publicitate
In addition, it has to be determined whether other benefits could reasonably be expected and quantified for a hypothetical MEO operating KLU in the stead of KFBG/DMG, that is to say, other than the benefits from the positive effect on passenger traffic on the air routes covered by the marketing services agreement during the term of operation of these routes, as set out in the marketing services agreements or the airport services agreement.
Contribuția orașului Klagenfurt la costuri
Certain interested third parties support this argument, in particular Ryanair in its study of 17 January 2014.
Contribuția landului Carintia la costuri
The study of 17 January 2014 is based on the theory that marketing services acquired by an airport operator, such as KFBG/DMG, will help to improve the airport's brand image and, as a result, to sustainably increase the number of passengers using the airport and not just the numbers on the air routes covered by the marketing services agreements and the airport services agreement for the term of operation set out in those agreements.
Previzionare venituri
In particular, Ryanair found in its study that the marketing services will have sustainable positive effects on passenger traffic in the airport even after the marketing services agreements have expired.
Acord de marketing Leading Verge prin
It should first be noted that there is nothing to suggest that, when the marketing services agreements were entered into, the airport operator ever considered, still less quantified, the marketing services agreements' possible beneficial effects on air routes additional to those covered by the agreement, or the possibility of such effects continuing after the agreements had expired.
Previzionarea costurilor pe baza costurilor marginale
Moreover, Austria did not suggest any method for estimating the possible value that a hypothetical MEO operating KLU in the stead of KFBG/DMG could have placed on such effects when assessing whether to enter into the agreements in 2002.
Gestionarea traficului – terți 51 %
In addition, the sustainable nature of these effects cannot be assessed based on the information available.
Austro Control – siguranța aeronavelor
It is possible that advertising Klagenfurt and the region on Ryanair's internet site may have encouraged people visiting that site to buy Ryanair tickets to Klagenfurt when the advertising was first posted or just thereafter.
Previzionarea costurilor (2002)
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which consumers are regularly exposed over a given period.
În funcție de pasager
For example, an advertising campaign involving general TV and radio stations, popular internet sites and/or various advertising posters displayed outside or inside public places could have a sustainable effect if consumers are regularly exposed to those media.
Costuri/cheltuieli preconizate
However, promotional activities limited to just Ryanair's internet site are unlikely to have an effect that lasts much past the end of that promotion.
Excedent
Thus, even if the marketing services increased passenger traffic on the air routes covered by the marketing services agreements for the period of their implementation, it is likely that this effect was negligible after that period and that the effect on other air routes was similarly insignificant.
Factor de actualizare
It also follows from the Ryanair studies of 17 and 31 January 2014 that the generation of benefits going beyond the air routes covered by marketing services agreements or lasting after the period of their implementation for these routes, as set out in the marketing services agreements and airport services agreement, was extremely uncertain and could not be quantified with a degree of reliability that would be considered sufficient by a prudent MEO.
Analiza cost-beneficiu indică un rezultat pozitiv actualizat în valoare de
Thus, for example, according to the study of 17 January 2014, ‘future incremental profits beyond the scheduled expiry of the airport services agreement are inherently uncertain’.
Taxe conform acordului din 22.1.2002
Moreover, that study suggests two methods for evaluating the positive effects of marketing service agreements: a ‘cash flow’ approach and a ‘capitalisation’ approach.
Tarif total pe rotație