natgillin/translations-raw huggingface dataset:
In any event, even if it would be assumed that a benchmarking exercise could be carried out with similar arrangements in force at comparable airports, which would lead the Commission to conclude that the ‘prices’ in question are equivalent or even superior to the ‘market price’, the Commission could not conclude on this basis that the arrangements under investigation are market-conform if it would turn out that at the moment the arrangements in question were entered into by the airport manager, the later could have reasonably expected that they would result in incremental costs in excess of incremental revenues.
Planul de afaceri din 2000 elaborat de întreprinderea So.Ge.A.AL a fost utilizat în cadrul analizei reconstituite a rentabilității preconizate a contractelor de servicii aeroportuare din 2000, 2002 și 2003, în timp ce planurile de afaceri din 2004 și 2009 au fost utilizate în analiza reconstituită a contractelor de servicii aeroportuare din 2006 și 2010.
Indeed, a MEO would not have had any interest in offering its goods or services at ‘market price’ if this was expected to result in incremental losses.
Cu toate acestea, nu a fost posibil să se deducă toate veniturile și costurile marginale asociate fiecărui contract încheiat cu Ryanair din planurile de afaceri ale întreprinderii So.Ge.A.AL.
Therefore the Commission considers that the airline arrangements at airports put forward by Ryanair as allegedly relevant comparators cannot constitute an appropriate benchmark to establish the market price for services provided by So.Ge.A.AL to the different airlines at Alghero airport.
Pentru aceste categorii de venituri și costuri marginale care nu ar fi putut fi deduse din planurile de afaceri, Italia și-a bazat analiza privind profitul marginal obținut în urma contractelor încheiate de întreprinderea So.Ge.A.AL cu Ryanair pe dispozițiile contractelor de servicii aeroportuare și ale contractelor de marketing.
In the absence of an identifiable market benchmark, the Commission considers that the ex ante incremental profitability analysis is the relevant criterion for the assessment of arrangements concluded by the airport with individual airlines.
Tabelul 8
In this analysis, all the relevant incremental revenues and costs associated with the transaction must be taken into account.
VAN ale fluxurilor de numerar preconizate în urma contractelor încheiate cu Ryanair – raportul din 2014privind respectarea principiului operatorului economic privat în economia de piață [108]
The various elements (discounts to airport charges, marketing grants, other financial incentives) must not be assessed separately.
VAN pe durata contractului (în milioane EUR) [109]
Indeed, as stated in the Charleroi judgment: ‘It is […] necessary, when applying the private investor test, to envisage the commercial transaction as a whole in order to determine whether the public entity and the entity which is controlled by it, taken together, have acted as rational operators in a market economy.
Contractul de servicii aeroportuare din 2000
The Commission must, when assessing the measures at issue, examine all the relevant features of the measures and their context […]’ [104].
[4-8] [110]
The expected incremental revenues must include in particular the revenues from airport charges, taking into account the discounts as well as the traffic expected to be generated by the agreement, and the non-aeronautical revenues expected to be generated by the additional traffic.
Contractul de servicii aeroportuare din 2002
The expected incremental costs must include in particular all the incremental operating and investment costs that would not be incurred absent the agreement such as incremental personnel, equipment and investment costs induced by the presence of the airline at the airport as well as the costs of the marketing grants and other financial incentives.
[3-6]
On the contrary, costs which the airport would have to incur anyway independently from the arrangement with the airline should not be taken into account in the MEOP assessment.
[9-12]
The Commission also notes in this context that price differentiation (including marketing support and other incentives) is a standard business practice.
Ipotezele luate în considerare în scopul analizei reconstituite a profitabilității sunt detaliate în considerentele 459-471.
There can be various reasons for not offering the same conditions to all airlines.
Venituri din activități aeronautice
In particular, it can be rational to offer specific financial incentives (including in the form of marketing grants) and specific discounts to the published airport charges to airlines that bring a high number of passengers to the airport.
Italia a luat în considerare diferitele categorii de venituri aeronautice, în special veniturile din tarife precum cele de aterizare, de handling la sol și de eliberare a biletelor.
Those favourable conditions can be objectively justified by the expected additional traffic, in view of the non-aeronautical revenues brought about by that additional traffic [105] and also because, even if the margin per passenger generated by the airport charges paid by the airline is reduced by the discounts and financial incentives, this margin may be significant in absolute terms in light of the numbers of passengers at stake.
În cazul în care au fost disponibile, s-au utilizat tarifele stabilite în contractele de servicii aeroportuare.
For the purposes of assessing whether such discounts and financial incentives confer an economic advantage, it must be determined whether, when the airport manager took the decision to offer them, it could reasonably expect this decision to be profitable, or in other words, to lead to a higher profit (or lower losses) than would be achieved in the counterfactual situation.
Pentru tarifele care nu sunt specificate în contractele de servicii aeroportuare, ipotezele s-au bazat pe datele de facturare furnizate de Ryanair.
Besides, the Commission notes that the agreements concluded by So.Ge.A.AL with the airlines operating at the airport were part of the long term strategy of the airport.
Cu toate acestea, Italia a explicat că factura emisă de Ryanair pentru tarife este în concordanță cu tarifele publicate ale întreprinderii So.Ge.A.AL pentru toate serviciile aeroportuare, în afară de handling.
It is evident from So.Ge.A.AL's business plans (see recitals 59-75) that it relied on low-costs airlines as major growth driver and that it was expected to reverse previous declines and return to viability once it was awarded the comprehensive concession for the management of Alghero airport.
Ryanair a beneficiat de o reducere a tarifelor de handling, care reflectă amploarea operațiunilor transportatorului pe aeroport și care s-a reflectat în contractele de servicii aeroportuare.
Therefore, the condition mentioned at recital 399 is satisfied by all contracts under assessment.
Pentru a determina veniturile marginale provenite din activități aeronautice, So.Ge.A.AL a completat informațiile privind numărul de pasageri și de escale ale Ryanair din contractele de servicii aeroportuare cu informații extrase din planurile de afaceri.
It results from all that precedes that for each agreement under investigation, if it can be established that at the time when it was concluded, a MEO guided by profitability prospects and acting in lieu of So.Ge.A.AL could have expected the future incremental costs to be generated by the agreement to be offset by future incremental revenues, then this agreement complies with the MEOP and does not constitute State aid.
Contractele de servicii aeroportuare din 2000, 2002 și 2003 nu conțin nicio prognoză privind traficul.
On the joint assessment of the ASAs with Ryanair and marketing agreements with AMS
Prin urmare, prognozele privind traficul care stau la baza analizei contractelor de servicii aeroportuare din 2000, 2002 și 2003 provin din planul de afaceri pentru 2000 elaborat de So.Ge.A.AL, care conținea previziuni referitoare la traficul Ryanair pe aeroport.
In the 2012 Decision, the Commission considered that for the purpose of application of the MEOP, the ASAs with Ryanair and the marketing services agreements with Ryanair and AMS and their financial consequences had to be assessed together as one single measure.
Deși contractele de servicii aeroportuare din 2006 și 2010 stipulau anumite obiective de trafic pentru Ryanair, Italia a explicat că obiectivele respective nu reflectă estimările întreprinderii So.Ge.A.AL privind nivelul general al traficului Ryanair pe aeroport.
Ryanair did not dispute that the marketing agreements concluded directly between Ryanair and So.Ge.A.AL in 2002 and 2003 should be assessed together with the 2002 and 2003 ASAs.
Mai degrabă, întreprinderea So.Ge.A.AL a luat în considerare obiectivele ca reprezentând angajamente contractuale minime din partea Ryanair.
However, Ryanair rejected the preliminary conclusion of the Commission that Ryanair and AMS must be considered as a single entity and a given ASA entered into by So.Ge.A.AL and Ryanair, and a marketing service agreement entered into by So.Ge.A.AL and AMS at the same time should be assessed jointly for the purpose of assessment of the existence of an economic advantage.
Prin urmare, pentru contractele de servicii aeroportuare din 2006 și 2010, prognozele privind traficul se bazează pe planurile de afaceri întocmite de întreprinderea So.Ge.A.AL în cel mai apropiat punct în timp înainte de data încheierii contractelor de servicii aeroportuare din 2006 și 2010 (și anume, prognozele privind traficul se bazează pe planurile de afaceri din 2004 și 2009 ale întreprinderii So.Ge.A.AL).
According to Ryanair, the ASAs concluded with Ryanair and the marketing services agreements concluded with AMS would be separate and independent, they would relate to different services and would not be subject to any contractual or other link between them justifying their consideration as a single set of measures.
Având în vedere faptul că planurile de afaceri ale întreprinderii So.Ge.A.AL nu acoperă întreaga perioadă a acordurilor sale contractuale cu respectivele companii aeriene, pentru a extinde analiza rentabilității pe parcursul întregii durate a contractelor încheiate cu Ryanair, prognozele privind traficul aerian (rotații) și plecările pasagerilor au fost elaborate pentru anii care nu fac obiectul planurilor de afaceri, în două etape.
That view was supported by AMS.
În primul rând, numărul de escale Ryanair a fost estimat prin actualizarea numărului de escale pentru ultimul an prevăzut în planul de afaceri, presupunând o creștere anuală a numărului de escale de 19 %.
In that sense, the Commission notes that there are several indications clearly pointing towards the fact that the agreements are to be evaluated as one single measure since they were concluded within the framework of a single transaction.
Venituri provenite din activități non-aeronautice
First, the agreements were concluded by the same parties at the same time:
Ipotezele privind veniturile provenite din activitățile non-aeronautice s-au bazat pe planurile de afaceri întocmite de întreprinderea So.Ge.A.AL în cel mai apropiat punct de data încheierii fiecărui contract de servicii aeroportuare, astfel cum este indicat în tabelul 9:
For the purpose of the application of State aid rules, AMS and Ryanair are considered to be a single undertaking, in the sense that AMS acts in the interest and under the control of Ryanair.
Tabelul 9
For the present agreements, this can also be inferred from the fact that the respective marketing agreement states in its preamble that ‘AMS has the exclusive license to offer marketing services on the travel website www.ryanair.com, the website of the Irish low fares airline Ryanair.’
Estimări privind veniturile preconizate provenite din activități non-aeronautice
Therefore, if So.Ge.A.AL intended to promote a Ryanair destination and the surrounding regions, then this can only be done via AMS;
Venituri non-aeronautice pe pasager care pleacă
The respective agreements in all cases were concluded on the same dates.
Sursă
Second, the preambles of the 2006 and 2010 marketing agreements with AMS state that the ‘website www.ryanair.com provides a unique opportunity for targeting millions of potential Ryanair passengers and presents extensive information about airports, cities and regions that Ryanair operates to’.
1,96-2,38
This indicates that the purpose of the marketing agreement is not generally to promote Sardinia, but more specifically to maximise ticket sales for the Ryanair destination Alghero.
Planul de afaceri din 2000
Indeed, the preambles state that So.Ge.A.AL is to target Ryanair passengers in order to promote tourism and business opportunities in the region, and in particular Alghero airport as a destination.
2,17-2,38
Third, the marketing agreements with AMS state in their first section, entitled ‘Purpose of the Agreement’, that they are ‘rooted in the Ryanair's commitment to operate on routes between Alghero and EU destinations’ (the 2006 agreement mentions London-Stansted, Barcelona Gerona, Frankfurt Hahn, Pisa, Liverpool and Rome).
4,31-4,64
This wording establishes an unambiguous direct link between the airport service agreements and the marketing agreements in the sense that one would not have been concluded without the other.
Planul de afaceri din 2004
The marketing agreements are based on the conclusion of the airport services agreements and the services provided by Ryanair.
6,02-6,47
Fourth, the marketing agreements state in their preamble that So.Ge.A.AL has decided to ‘actively promote the city of Alghero and the region as a holiday destination for international air travellers and also as an attractive business centre.’
Planul de afaceri din 2009
This is an indication that the conclusion of the marketing agreements has as its primary and specific purpose to promote specifically Alghero airport and the surrounding region and is therefore linked to the conclusion of the airport services agreement by Ryanair.
Pentru durata fiecărui contract de servicii aeroportuare care nu este acoperită de respectivele planuri de afaceri, au fost reportate ultimele previziuni disponibile privind veniturile obținute din activități non-aeronautice pentru fiecare pasager care pleacă anual, până la încetarea contractului.
Fifth, the marketing agreements can be terminated immediately by So.Ge.A.AL in the event that Ryanair stops operating the abovementioned routes.
Costuri marginale
This demonstrates again that the marketing agreements and the ASAs are inseparably linked.
În lipsa informațiilor cu privire la costurile marginale estimate asociate companiei aeriene Ryanair la momentul încheierii fiecărui contract de servicii aeroportuare, costurile marginale au fost estimate de Italia pe baza relației dintre costurile de exploatare ale aeroportului și numărul de pasageri.
Finally, the Commission notes that it is clear from the analysis of So.Ge.A.AL's 2000 annual report that the marketing support had been asked by Ryanair as a condition for the operation of the London route at the time the 2000 ASA was entered into.
A fost urmată o abordare de regresie pentru a identifica modul în care variază costurile de exploatare ca urmare a modificării numărului de pasageri, pentru a estima costurile marginale care ar fi putut fi anticipate în mod rezonabil de întreprinderea So.Ge.A.AL la momentul încheierii contractelor de servicii aeroportuare cu Ryanair.
This reading is also confirmed by the fact that the marketing support costs were considered by So.Ge.A.AL an operational cost of the Ryanair route, rather than an investment in brand development as claimed by Ryanair and AMS.
În prima etapă, a fost efectuată analiza de regresie pentru a determina impactul unei modificări a numărului de pasageri de pe aeroport asupra costurilor de exploatare a aeroportului.
In conclusion, the marketing service agreements concluded by So.Ge.A.AL and AMS are indivisibly linked to the ASAs signed by Ryanair and So.Ge.A.AL.
În a doua etapă, a fost realizată o estimare a costurilor de exploatare suplimentare ca urmare a încheierii contractelor cu Ryanair pe baza rezultatelor obținute în prima etapă, în combinație cu previziunile privind numărul de pasageri Ryanair.
The considerations in recitals 421 to 426 demonstrate that without the ASAs, the marketing services agreements would not have been concluded.
Au fost luate în considerare următoarele componente de costuri:
For those reasons, the Commission concludes that the ASAs and the marketing services agreements are not severable and therefore finds it necessary to analyse each marketing service agreement together with the ASA that was concluded at the same time, with a view to determining whether such a transaction constitutes State aid.
costuri marginale cu personalul;
On the benefits that an MEO could have expected to gain from marketing service agreements and the price that it would have been willing to pay for these services
costuri marginale legate de bunuri și servicii, securitate, stocuri și materiale;
For the purpose of application of the MEO test in this case the conduct of RAS and So.Ge.A.AL has to be compared with that of a prudent MEO entrusted with the management of the Alghero airport, guided by profitability prospects.
plăți legate de stimulente pentru deservirea de rute noi, tarife de marketing și/sau comisioane de succes pentru Ryanair și AMS;
This assessment should leave aside any positive repercussions on the economy of the region in which the airport is located, since the Court has clarified that the relevant question for applying the MEO test is whether ‘in similar circumstances a private shareholder, having regard to the foreseeability of obtaining a return and leaving aside all social, regional-policy and sectoral considerations, would have subscribed the capital in question’ [106].
costuri de concesionare.
When analysing the measures in question, it is necessary to examine the benefits that this hypothetical MEO, motivated by the prospect of profits, could gain from purchasing marketing services.
În vederea obținerii unor estimări ale costurilor cu personalul care au caracter marginal în raport cu contractele încheiate cu Ryanair după anul 2006, a fost efectuată o analiză statistică pe baza datelor privind costurile cu personalul totale ale aeroportului, pentru a stabili proporția costurilor care variază odată cu modificarea numărului de pasageri [111].
This analysis should not take into account the general impact of such services on tourism and the region's economic performance.
Estimarea costurilor de personal suplimentare a fost efectuată pe baza rezultatelor analizei de regresie alături de numărul estimat al pasagerilor Ryanair.
Only the impact of those services on the airport's profitability should be taken into account, as this would be the only concern for a hypothetical MEO.
Alte costuri: în mod similar, a fost efectuată o analiză de regresie pentru a estima costurile marginale legate de bunuri și materiale [112], servicii [113], securitate, stocuri, întrucât costurile respective nu au fost menționate în planurile de afaceri.
Marketing services have in principle the potential to stimulate passenger traffic on the air routes covered by marketing service agreements and the ASAs, as the marketing services are designed to promote those air routes.
Stimulentele pentru rute noi, tarifele de marketing și/sau comisioanele de succes datorate companiei aeriene Ryanair au fost incluse drept costuri suportate de aeroport.
Although this impact will mainly benefit the airline concerned, it may also be of benefit to the airport manager.
Costurile marginale de concesiune [114] au fost calculate pe baza costurilor unitare la nivel de aeroport, înmulțite cu prognozele privind traficul pentru Ryanair.
In addition, an increase in passenger traffic may lead to an increase in revenues generated by certain airport charges for the airport manager, as well as an increase in non-aeronautical revenues, in particular from car parks, restaurants and other businesses located at the airport, and whose turnover fully or partly accrue to the airport manager.
Potrivit Italiei, întreprinderea So.Ge.A.AL nu a urmărit să recupereze costurile noului terminal pentru pasageri din tarifele plătite de Ryanair.
Therefore, an MEO operating Alghero airport instead of So.Ge.A.AL and RAS would have taken this possible positive effect into account when considering entering into a marketing service agreement and the corresponding ASA.
Cu alte cuvinte, costurile de investiție legate de terminalul nou nu sunt imputabile niciunui contract încheiat cu Ryanair și, prin urmare, nu sunt incluse în costurile marginale.
The MEO would have taken into account the impact of the air route in question on future revenues and costs by, in this case, estimating the increase in the number of passengers using those routes, which would have reflected the possible positive effect of marketing services in the form of a higher expected load ratio (or load factor) [107] for those air routes.
Plățile pentru serviciile de marketing furnizate de AMS au fost luate în considerare drept costuri suportate de aeroport.
Moreover, this effect would have been evaluated for the entire term of operation of the air routes in question, as set out in the airport service agreement and the marketing service agreement.
În același timp, a fost adăugată o „valoare finală” ca venit pentru aeroport, pentru a ține seama de avantajele asociate contractelor de servicii de marketing și contractelor de servicii aeroportuare care, în opinia Italiei, au continuat chiar și după expirarea contractului de servicii de marketing.
The Commission agrees with Ryanair on this issue, namely that marketing service agreements do not just generate costs for the airport manager, they can also be expected to bring benefits with them.
„Valoarea finală” se calculează pe baza aceleiași abordări urmate de Ryanair și este detaliată în considerentele 443-446.
Ryanair supports this argument, in particular in its study of 17 January 2014.
Tabelul 10
The study is based on the theory that marketing services acquired by an airport manager will help to improve the airport's brand image and, as a result, to sustainably increase the number of passengers using this airport and not just the numbers on the air routes covered by the marketing service agreement and the airport service agreement for the term of operation set out in these agreements.
VAN ale fluxurilor de numerar preconizate în urma încheierii contractelor cu Ryanair – raportul din 2014 privind respectarea principiului operatorului economic privat în economia de piață
In particular, Ryanair argued in its study that these marketing services will have sustainable positive effects on passenger traffic in the airport even after the marketing service agreement has expired.
VAN pe durata contractului (în milioane EUR) [116]
This view is shared by Italy and the benefits of the marketing services have been taken into consideration in the reconstructed ex ante profitability analysis of the agreements with Ryanair as summarised in Table 8 below.
22 iunie 2000-21 iunie 2010
It should first be noted that there is nothing to suggest that, when the marketing service agreements covered by the formal investigation procedure were entered into, the airport manager or RAS ever considered, still less quantified, the marketing service agreements' possible beneficial effects on air routes additional to those covered by the agreements, or the possibility of such effects continuing after the agreements had expired.
[4-8]
In addition, the sustainable nature of those effects cannot be assessed based on the information available.
1 ianuarie 2002-31 decembrie 2012
It is possible that advertising Alghero airport and the Sardinian region on Ryanair's internet site may have encouraged people visiting this site to buy Ryanair tickets to Alghero airport as long as the advertising was posted or just thereafter.
[3-6]
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which the consumers are regularly exposed over a given period.
1 ianuarie 2010-31 decembrie 2013