natgillin/translations-raw huggingface dataset:
Third, the airport services agreement between Ryanair and KFBG refers directly to the marketing payments of EUR […] per year by DMG to Ryanair's duly authorised professional media consultants, i.e. LV: ‘KLU shall procure the payment by DMG to Ryanair's duly authorised professional media consultants of an amount of […] Euro per annum, in respect of the daily rotation of the Services commenting on 27 June 2002[…]’.
S druge strane, određene zainteresirane strane, posebno Ryanair i AMS, osporavaju taj pristup jer smatraju da bi sporazume o marketinškim uslugama trebalo analizirati zasebno.
This statement clearly links the marketing payments to the daily services of Ryanair.
U svojim primjedbama na odluku o proširenju postupka Ryanair je prigovorio zajedničkoj procjeni sporazuma o uslugama zračne luke i sporazuma o marketinškim uslugama (pozivajući se i na prethodne podneske u vezi s tim pitanjem) s obrazloženjem da su ih potpisali različiti subjekti i da nisu međusobno povezani.
Fourth, according to the first marketing agreement, ‘in case the airport services should fall below the stated minimum level in any quarter, DMG shall be entitled to inform LV forthwith in writing that it intends to suspend payment of the amounts […] and that if the service level has not been restored to such minimum level during such quarter this Agreement shall terminate forthwith[…]’ This demonstrates yet again that the marketing services agreement and the airport services agreement are inseparably linked.
Ryanair tvrdi da sklapanje sporazuma o marketingu nije bilo uvjet za obavljanje prijevoza na linijama prema zračnoj luci i iz nje od strane društva Ryanair.
The decision to conclude a marketing contract with LV/AMS was directly linked to the decision to conclude also an airport services agreement with Ryanair.
Kao dokaz za tu tvrdnju Austrija je dostavila dopis poreznog savjetnika DMG-a u kojem se navodi da nakon opsežnog istraživanja knjigovodstva u razdoblju od 2002. do 2005. nisu pronađeni nikakvi tragovi plaćanja iznosa od […] EUR godišnje na temelju drugog sporazuma o marketinškim uslugama.
In conclusion, the marketing services agreements concluded by DMG and LV as well as AMS are indivisibly linked to the airport service agreement signed by Ryanair and KFBG.
Međutim, Austrija nije mogla odgovoriti na pitanje zašto je treći sporazum o marketinškim uslugama navodno trebao zamijeniti drugi sporazum o marketinškim uslugama, jer u arhivima KFBG-a nije dostupna dokumentacija iz tog razdoblja i nisu dostupni zaposlenici iz tog razdoblja koji bi mogli rekonstruirati događaje koji su doveli do potpisivanja trećeg sporazuma o marketinškim uslugama.
The above considerations demonstrate that without the airport services agreement, the marketing services agreements would not have been concluded.
U Ryanairovom očitovanju na odluku o proširenju postupka nema potvrde za tu tvrdnju budući da u njemu nije spomenuta moguća zamjena drugog sporazuma o marketinškim uslugama.
Indeed, the marketing services agreements state explicitly that they are based on a new airport service form the United Kingdom to Klagenfurt, and essentially envisage marketing services using the travel website www.ryanair.com aimed at promoting that service.
Komisija napominje da u formulaciji trećeg tržišnog sporazuma nema nikakvih naznaka da se njime zamjenjuje drugi tržišni sporazum ili da on slijedi iza njega.
At the same time, it appears that the conclusion of the airport services agreement was also closely linked to the marketing services agreements: under the obligations of Ryanair the airport services agreement states that ‘Ryanair, in conjunction with DMG, will produce a periodic marketing plan for the services for discussion with information of KLU […] linking the appropriate tourist websites to Ryanair's website and incorporating appropriate logos whenever feasible.’
S obzirom na to da ne postoji dokumentacija o navodnoj zamjeni – osim potvrde da u okviru drugog sporazuma o marketinškim uslugama nije bilo isplata – Komisija zaključuje da dostupni dokazi ne dokazuju stajalište Austrije.
This statement clearly links the airport services agreement with the marketing agreements of DMG and AMS as well as LV of the same date.
Štoviše, Komisija napominje da čak i kada bi se pretpostavilo da drugi sporazum o marketinškim uslugama nije izvršen, to ne bi utjecalo na procjenu troškova koje bi razuman subjekt u tržišnom gospodarstvu mogao očekivati: nema razloga zašto bi razuman subjekt u tržišnom gospodarstvu u trenutku potpisivanja triju sporazuma o marketinškim uslugama očekivao da jedan od njih u budućnost neće biti izvršen.
These elements of the various marketing services agreements show that the marketing services stipulated in these agreements are, in terms of both their duration and their nature, closely linked to the air transport services offered by Ryanair, as defined in the marketing services agreements and covered by the corresponding airport services agreement.
Stoga, čak i uz pretpostavku da drugi sporazum doista nije izvršen, to ne bi utjecalo na procjenu dodatnih troškova.
The marketing services agreements even indicate that they are rooted in Ryanair's commitment to operate the transport services in question.
O koristima koje bi subjekt u tržišnom gospodarstvu mogao očekivati od sporazuma o marketinškim uslugama i cijeni koju bi bio voljan platiti za te usluge
The marketing services agreements are therefore indissociable from the airport services agreement that they echo and that forms their purpose.
Kako bi se na ovaj slučaj moglo primijeniti načelo subjekta u tržišnom gospodarstvu, ponašanje KFBG/DMG-a kao potpisnika sporazuma o uslugama zračne luke s Ryanairom i sporazuma o marketinškim uslugama s AMS-om i LV-om mora se usporediti s ponašanjem pretpostavljenog subjekta u tržišnom gospodarstvu zaduženog za upravljanje KLU-om.
For those reasons, the Commission considers it appropriate to analyse the airport services agreement and the marketing services agreements of 22 January 2002 jointly, with a view to determining whether they constitute State aid.
Kod analize predmetnih transakcija nužno je procijeniti koristi koje bi od marketinških usluga mogao ostvariti taj hipotetski subjekt u tržišnom gospodarstvu motiviran izgledima za ostvarivanje dobiti.
Austria has agreed in its comments to the extension decision with the approach taken in the extension decision to analyse together the airport services agreement and marketing services agreements signed at the same time.
U toj se analizi ne bi trebao uzeti u obzir opći učinak takvih usluga na turizam i gospodarske rezultate regije.
On the other hand, certain interested parties, particularly Ryanair and AMS, question this approach as they consider that the marketing services agreements should be analysed separately.
Trebalo bi uzeti u obzir samo učinak tih usluga na profitabilnost zračne luke jer bi hipotetskog subjekta u tržišnom gospodarstvu zanimalo jedino to.
In its comments to the extension decision Ryanair objected to the joint assessment of the airport services agreements and the marketing services agreements (referring also to previous submissions on that subject) as they were signed by different entities and were not linked with each other.
Stoga bi marketinške usluge trebale stimulirati posjećenost na zračnim linijama obuhvaćenima sporazumima o marketinškim uslugama i odgovarajućim sporazumima o uslugama zračne luke, jer marketinške usluge osmišljene su kako bi promicale te zračne linije.
Ryanair claimed that the conclusion of a marketing agreement was not a condition for the operation of routes by Ryanair to and from an airport.
Povećanje broja putnika može dovesti do povećanja prihoda koje upravitelj zračne luke ostvaruje od određenih naknada zračne luke te povećanja prihoda od nezrakoplovnih usluga, posebno od parkirališta, restorana i ostalih trgovina u zračnoj luci.
This approach however is not in line with a statement of Sean Coyle, a director of Ryanair, in an email of 4 August 2005 to Mr Johannes Gatterer, CEO of KFBG at the time: ‘[…]the operation is currently loss making and these losses are not sustainable into the future.
Stoga je neporecivo da bi subjekt u tržišnom gospodarstvu koji bi upravljao KLU-om umjesto KFBG/DMG-a uzeo u obzir taj pozitivni učinak u trenutku razmatranja sklapanja sporazuma o marketinškim uslugama i odgovarajućeg sporazuma o uslugama zračne luke.
I appreciate you have 5-year agreement in relation to the marketing amount of EUR […] and naturally on cessation of the services no further quarterly payment falls due and this agreement ceases in line with main contract[…]’.
Subjekt u tržišnom gospodarstvu uzeo bi u obzir učinak predmetne zračne linije na svoje buduće prihode i troškove tako što bi, u ovom slučaju, procijenio broj putnika koji bi letjeli na tim linijama kao rezultat pozitivnog učinka marketinških usluga.
This statement clearly links the marketing services agreement to its main contract, the airport services agreement.
Osim toga, ovaj bi se učinak procijenio za cijelo razdoblje obavljanja prijevoza na predmetnim zračnim linijama prema sporazumu o uslugama zračne luke i sporazumima o marketinškim uslugama.
Moreover, the facts on record confirm that the approach taken in the extension decision and approved by Austria, is well-founded as it has been demonstrated in recitals 324 to 333 et seq.
Kada upravitelj zračne luke sklapa sporazum u cilju promicanja određenih zračnih linija, standardna je praksa procijeniti stopu popunjenosti (ili faktor opterećenja) na predmetnim zračnim linijama i uzeti je u obzir pri procjeni budućih prihoda.
Therefore, the airport service agreements and marketing services agreements should be assessed jointly.
Komisija se po tom pitanju slaže s društvom Ryanair, odnosno s time da iz sporazumi o marketinškim uslugama ne proizlaze samo troškovi za upravitelja zračne luke, nego i koristi.
Austria also submitted in its comments to the extension decision, that the second marketing services agreement between DMG and AMS of 22 January 2002 was never executed by the parties.
Nadalje, mora se utvrditi jesu li se mogle razumno očekivati te kvantificirati i druge koristi za pretpostavljenog subjekta u tržišnom gospodarstvu koji upravlja KLU-om umjesto KFBG/DMG-a, osim onih koje proizlaze iz pozitivnog učinka sporazuma o marketinškim uslugama na broj putnika na predmetnim zračnim linijama za vrijeme opsluživanja tih zračnih linija prema sporazumima o marketinškim uslugama i sporazumu o uslugama zračne luke.
Austria claimed that this agreement never materialised, i.e. AMS never undertook the marketing services mentioned therein and DMG never paid for these services EUR […] per annum as stipulated in the agreement.
Konkretno, društvo Ryanair utvrdilo je u svojoj studiji da će te marketinške usluge imati održive pozitivne učinke na putnički promet u zračnoj luci čak i nakon isteka sporazuma o marketinškim uslugama.
As proof for this statement, Austria submitted a letter of the tax consultant of DMG stating that following intensive research in the book keeping of the years 2002-2005 no trace could be found of a payment of EUR […] per annum on the basis of the second marketing services agreement.
Prvo treba napomenuti da ništa ne upućuje na to da je u vrijeme sklapanja sporazuma o marketinškim uslugama upravitelj zračne luke razmatrao, a kamoli kvantificirao, moguće korisne učinke sporazuma o marketinškim uslugama na druge zračne linije (osim onih obuhvaćenih sporazumom) ili mogućnost da će se takvi učinci nastaviti nakon isteka sporazuma.
Austria could however not reply to the question why the third marketing services agreement supposedly was to replace the second marketing services agreement, as there is no documentation available from that time in the archives of KFBG and no employee available of that time that could reconstruct the events that led to the signature of the third marketing services agreement.
Štoviše, Austrija nije predložila metodu procjene eventualne vrijednosti koju bi pretpostavljeni subjekt u tržišnom gospodarstvu koji upravlja KLU-om umjesto KFBG/DMG-a pripisao tim učincima u vrijeme razmatranja treba li sklopiti sporazume iz 2002.
Ryanair has not supported this argument in its submission of comments to the extension decision, as it has not mentioned an eventual replacement of the second marketing services agreement.
Osim toga, održiva priroda tih učinaka ne može se procijeniti na temelju dostupnih informacija.
The Commission notes that in the wording of the third marketing is no indication that it replaces or supersedes the second marketing agreement.
Moguće je da je promidžba grada Klagenfurta i njegove regije na web-mjestu društva Ryanair mogla potaknuti posjetitelje tog web-mjesta da kupe karte društva Ryanair do Klagenfurta kad je oglas tek objavljen ili nešto poslije.
As there is no documentation on the alleged replacement apart of the attestation of the absence of a payment on the grounds of the second marketing services agreement, the Commission comes to the conclusion that the evidence available does not prove Austria's view.
Međutim, malo je vjerojatno da je učinak tog oglašavanja na posjetitelje trajao ili utjecao na kupnju zrakoplovnih karata duže od nekoliko tjedana od njegova postavljanja na web-mjesto društva Ryanair.
Moreover, the Commission notes, that even when assuming that the second marketing services agreement was never executed, this would have no impact on the assessment of the costs that a reasonable MEO would have expected: there was no reason that a reasonable MEO would have expected at the moment of the signature of the three marketing services agreements that one of them would not be executed in the future.
Promidžbena kampanja može imati trajniji učinak kada se za promidžbene aktivnosti koristi jedan ili više medija oglašavanja kojima su potrošači u određenom razdoblju redovno izloženi.
Therefore, even when assuming that the second agreement indeed was not executed this would not have any impact on the assessment of the incremental costs.
Na primjer, promidžbena kampanja na općim televizijskim i radijskim postajama, popularnim web-mjestima i/ili raznim promidžbenim plakatima postavljenima na javnih mjestima (na otvorenom ili u zatvorenim prostorima) mogla bi imati održivi učinak ako su potrošači redovito izloženi tim medijima.
Regarding the benefits that an MEO could have expected to gain from marketing services agreements and the price that it would have been willing to pay for those services
Međutim, ako su promidžbene aktivnosti ograničene samo na web-mjesto društva Ryanair, nije vjerojarno da njihov učinak može potrajati dulje vrijeme nakon njihova završetka.
In order to be able to apply the MEO principle to the case at hand, the behaviour of KFBG/DMG as signatories of the airport services agreement with Ryanair and the marketing services agreements with AMS and LV must be compared to that of a hypothetical MEO in charge of operating KLU.
Prema tome, čak i ako su marketinške usluge povećale broj putnika na zračnim linijama obuhvaćenima sporazumima o marketinškim uslugama u razdoblju njihove provedbe, vrlo je vjerojatno da je taj učinak nakon tog razdoblja ili na drugim zračnim linijama bio zanemariv ili neznatan.
When analysing the transaction in question, it is necessary to assess the benefits that this hypothetical MEO, motivated by the prospect of profits, could gain from purchasing marketing services.
Iz studija društva Ryanair od 17. i 31. siječnja 2014. može se zaključiti i da je stvaranje koristi koje nadilaze zračne linije obuhvaćene sporazumima o marketinškim uslugama ili koje traju nakon razdoblja njihove provedbe za te linije, kako je utvrđeno u sporazumima o marketinškim uslugama i sporazumu o uslugama zračne luke, bilo vrlo nesigurno i da se nije moglo kvantificirati s onim stupnjem pouzdanosti koji bi razuman subjekt u tržišnom gospodarstvu smatrao dovoljnim.
Thus, marketing services should stimulate passenger traffic on the air routes covered by marketing services agreements and the corresponding airport services agreements, as the marketing services are designed to promote those air routes.
Pristup „novčanog toka” znači da se koristi od sporazuma o marketinškim uslugama i sporazuma o uslugama zračne luke procjenjuju tako što se procijene budući prihodi koje bi upravitelj zračne luke mogao ostvariti na temelju marketinških usluga i sporazuma o uslugama zračne luke i od njih potom oduzmu odgovarajući troškovi.
An increase in passenger traffic may lead to an increase in revenues generated by certain airport charges for the airport operator, as well as an increase in non-aeronautical revenues, in particular from car parks, restaurants and other businesses.
U pristupu „kapitalizacije” poboljšanje imidža trgovačke marke zračne luke putem marketinških usluga smatra se nematerijalnom imovinom kupljenom po cijeni utvrđenoj u sporazumu o marketinškim uslugama.
The MEO would have taken into account the impact of the air route in question on future revenues and costs by, in this case, estimating the number of passengers using these routes, which would have reflected the positive effect of marketing services.
U studiji je osobito navedeno sljedeće:
Moreover, this effect would have been evaluated for the entire term of operation of the air routes in question, as set out in the airport services agreement and the marketing services agreements.
„Pristupom kapitalizacije uzeo bi se u obzir samo udio rashoda za marketing koji se može pripisati nematerijalnoj imovini zračne luke.
When an airport operator enters into an agreement for the promotion of certain air routes, it is standard practice to estimate the load ratio (or the load factor) for the air routes in question and to take this into account when assessing future revenues.
Moglo bi međutim biti teško odrediti koliki je udio ukupnih rashoda za merkiteing namijenjen stvaranju očekivanih budućih prihoda za zračnu luku (tj. ulaganju u osnovu nematerijalne imovine zračne luke), a koliki stvaranju tekućih prihoda zračne luke.”
The Commission agrees with Ryanair on this issue, that is to say, that marketing services agreements do not just generate costs for the airport operator, they also bring benefits with them.
Ističe se i sljedeće:
In addition, it has to be determined whether other benefits could reasonably be expected and quantified for a hypothetical MEO operating KLU in the stead of KFBG/DMG, that is to say, other than the benefits from the positive effect on passenger traffic on the air routes covered by the marketing services agreement during the term of operation of these routes, as set out in the marketing services agreements or the airport services agreement.
„Kako bi se proveo pristup na osnovi kapitalizacije potrebno je procijeniti prosječno vrijeme tijekom kojeg bi zračna luka mogla zadržati klijenta zahvaljujući marketinškoj kampanji AMS-a.
Certain interested third parties support this argument, in particular Ryanair in its study of 17 January 2014.
U praksi bi, zbog pomanjkanja podataka, bilo vrlo teško procijeniti prosječno vrijeme zadržavanja klijenta nakon kampanje AMS-a.”
The study of 17 January 2014 is based on the theory that marketing services acquired by an airport operator, such as KFBG/DMG, will help to improve the airport's brand image and, as a result, to sustainably increase the number of passengers using the airport and not just the numbers on the air routes covered by the marketing services agreements and the airport services agreement for the term of operation set out in those agreements.
U studiji od 31. siječnja 2014. predlaže se praktična primjena pristupa „novčanog toka”.
In particular, Ryanair found in its study that the marketing services will have sustainable positive effects on passenger traffic in the airport even after the marketing services agreements have expired.
U skladu s tim pristupom, koristi od sporazuma o marketinškim uslugama i sporazuma o uslugama zračne luke koje traju čak i nakon isteka sporazuma o marketinškim uslugama izražavaju se kao „terminalna vrijednost” koja se izračunava na dan isteka sporazuma.
It should first be noted that there is nothing to suggest that, when the marketing services agreements were entered into, the airport operator ever considered, still less quantified, the marketing services agreements' possible beneficial effects on air routes additional to those covered by the agreement, or the possibility of such effects continuing after the agreements had expired.
Ova se terminalna vrijednost izračunava na temelju dodatne dobiti koja se očekuje od sporazuma o uslugama zračne luke i sporazuma o marketinškim uslugama u posljednjoj godini primjene sporazuma o uslugama zračne luke.
Moreover, Austria did not suggest any method for estimating the possible value that a hypothetical MEO operating KLU in the stead of KFBG/DMG could have placed on such effects when assessing whether to enter into the agreements in 2002.
Ta se dobit produljuje za onoliko koliko je trajao sporazum o uslugama zračne luke, a potom usklađuje prema stopi rasta tržišta zračnog prijevoza u Europi i faktoru vjerojatnosti koji bi trebao odražavati potencijal sporazuma o uslugama zračne luke i sporazuma o marketinškim uslugama da pridonose dobiti zračne luke i nakon što isteknu.
In addition, the sustainable nature of these effects cannot be assessed based on the information available.
Prema studiji od 31. siječnja 2014., potencijal za ostvarivanje dugotrajnih koristi ovisi o različitim čimbenicima, „uključujući veći ugled i snažniju trgovačku marku te vanjske mrežne učinke i putnike koji se vraćaju”, pri čemu međutim o tim čimbenicima nisu date nikakve pojedinosti.
It is possible that advertising Klagenfurt and the region on Ryanair's internet site may have encouraged people visiting that site to buy Ryanair tickets to Klagenfurt when the advertising was first posted or just thereafter.
U toj se metodi osim toga uzima u obzir diskontna stopa koja odražava kapitalne troškove.
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which consumers are regularly exposed over a given period.
Međutim, u toj vrlo teoretskoj studiji za taj faktor nisu dati nikakvi ozbiljni dokazi, ni kvantitativni ni kvalitativni.
For example, an advertising campaign involving general TV and radio stations, popular internet sites and/or various advertising posters displayed outside or inside public places could have a sustainable effect if consumers are regularly exposed to those media.
Ona se ne temelji na činjenicama koje se odnose na aktivnosti društva Ryanair, tržišta zračnog prometa ili usluge zračne luke a kojima bi se potkrijepila ta stopa od 30 %.
However, promotional activities limited to just Ryanair's internet site are unlikely to have an effect that lasts much past the end of that promotion.
U njoj nije utvrđena veza između te stope i usput spomenutih čimbenika (ugled, snažna trgovačka marka, vanjski mrežni učinci i putnici koji se vraćaju) i za koje se očekuje da će produljiti koristi sporazuma o uslugama zračne luke i sporazuma o marketinškim uslugama i nakon datuma njihova isteka.
Thus, even if the marketing services increased passenger traffic on the air routes covered by the marketing services agreements for the period of their implementation, it is likely that this effect was negligible after that period and that the effect on other air routes was similarly insignificant.
Naposljetku, ta se studija uopće ne temelji na konkretnom sadržaju marketinških usluga predviđenih različitim ugovorima s društvom AMS u analizi pitanja u kojoj bi mjeri te usluge mogle utjecati na navedene čimbenike.
It also follows from the Ryanair studies of 17 and 31 January 2014 that the generation of benefits going beyond the air routes covered by marketing services agreements or lasting after the period of their implementation for these routes, as set out in the marketing services agreements and airport services agreement, was extremely uncertain and could not be quantified with a degree of reliability that would be considered sufficient by a prudent MEO.
„Terminalnu vrijednost” izračunatu prema metodi koju je predložio Ryanair razborit subjekt u tržišnom gospodarstvu stoga vrlo vjerojatno ne bi uzeo u obzir pri odlučivanju o sklapanju sporazuma.