See also TP Report, p. 13; see also, Deposition [Vice President and Country Manager Germany, Amazon Deutschland Services GmbH, Munich, Germany], 13 June 2014, p. 209, par. 20-25, p. 210, par. 2-18: ‘Germans know how to purchase food for hundreds of years, right? They're not waiting for online store to sell, you know, there's supermarket for them. They're all well fed. They all know how to feed their families. So, if you entered the segment, the selection is one of the most attractive points, because if you picture your store where you buy your noodles, for example, then this store would only have like ten, 50 different kinds of noodles, but I can tell you here in Europe we have 6000 different kind of noodles. So, when I tasked my team to launch consumer products food, I said please, go build the biggest noodle shelf in Germany, so at least in one area customers can be sure whenever they think about noodles, I go to Amazon because they have all the noodles. They have the organic noodle, they have the Italian handmade, they have the fresh, they have the dry, they have the Japanese rice noodle. They have the import. You know, there's a thousand kinds of noodles.’; and Deposition [Vice President and Country Manager Germany, Amazon Deutschland Services GmbH, Munich, Germany], 13 June 2014, p. 227, par. 16-25: ‘People know how to buy shoes, apparel, everything, so it only makes sense to bring something where I believe I can win the customer. I can win the customer with having a larger selection or better customer service, more convenience, that's, that's my main goal, right? And that's different by country, because it's depending on size, on topics and all that stuff and that's more important than the pure when did you launch the tools category’.
Vidjeti i Izvješće o transfernim cijenama, str. 13.; Vidjeti i Iskaz [Potpredsjednika i voditelja njemačkog tržišta, Amazon Deutschland Services GmbH, Munchen, Njemačka], 13. lipnja 2014., str. 209, točke 20. – 25., str. 210., točke 2.-18.: „Nijemci već stotinama godina znaju kako kupovati hranu, zar ne? Oni neće čekati da im internetska trgovina proda hranu kad postoji supermarket. Oni su dobro uhranjeni. Svi znaju kako nahraniti svoje obitelji. Stoga je, ako uđete u neki segment, izbor jedan od najprivlačnijih elemenata jer ako zamislite trgovinu u kojoj kupujete tjesteninu, na primjer, u njoj postoji deset ili 50 različitih vrsta tjestenine, ali ja znam gdje u Europi mi imamo 6000 različitih vrsta tjestenine. Kada sam tražio od svog tima da stavi na tržište hranu rekao sam im da izgrade najveću policu s tjesteninom u Njemačkoj kako bi barem u jednom području kupci mogli biti sigurni da kada žele kupiti tjesteninu, mogu postjetiti Amazon jer on ima svu tjesteninu. Ima ekološku tjesteninu, talijansku domaću tjesteninu, svježu i suhu tjesteninu i japansku tjesteninu od riže. Ima uvezenu tjesteninu. Postoji tisuće vrsta tjestenina.”; i Iskaz [Potpredsjednika i voditelja njemačkog tržišta, Amazon Deutschland Services GmbH, Munchen, Njemačka], 13. lipnja 2014., str. 227, točka 16. – 25.: „Ljudi znaju kako kupovati cipele, odjeću, sve, pa ima smisla donijeti nešto s čim vjerujem da možemo privući kupce. Kupce mogu privući većim izborom ili boljom podrškom, većom praktičnošću, odnosno, to je moj glavni cilj, zar ne? To se razlikuje među zemljama jer ovisi o veličini, temi i ostalom i to je važnije od čiste kategorije pokretanja alata”.