natgillin/translations-raw huggingface dataset:
There can be various reasons for not offering the same conditions to all airlines.
Mogu postojati različiti razlozi zašto se isti uvjeti ne nude svim zračnim prijevoznicima.
In particular, it can be rational to offer specific financial incentives (including in the form of marketing grants) and specific discounts to the published airport charges to airlines that bring a high number of passengers to the airport.
Posebno može biti opravdano odobriti određene financijske poticaje (i u obliku dodataka za marketing) i posebne popuste na objavljene pristojbe zračne luke zračnim prijevoznicima koji zračnoj luci donose velik broj putnika.
Those favourable conditions can be objectively justified by the expected additional traffic, in view of the non-aeronautical revenues brought about by that additional traffic [105] and also because, even if the margin per passenger generated by the airport charges paid by the airline is reduced by the discounts and financial incentives, this margin may be significant in absolute terms in light of the numbers of passengers at stake.
Takvi povoljni uvjeti objektivno se mogu opravdati očekivanim dodatnim prometom zbog nezrakoplovnih djelatnosti nastalih na temelju tog dodatnog prometa [105] i zato što ta marža može biti velika u apsolutnim okvirima u odnosu na broj putnika čak i ako se marža po putniku zajamčena pristojbama zračne luke koju plaća zračni prijevoznik smanji popustima i financijskim poticajima.
For the purposes of assessing whether such discounts and financial incentives confer an economic advantage, it must be determined whether, when the airport manager took the decision to offer them, it could reasonably expect this decision to be profitable, or in other words, to lead to a higher profit (or lower losses) than would be achieved in the counterfactual situation.
Kako bi se odredilo ostvaruje li se takvim popustima i financijskim poticajima gospodarska prednost, potrebno je utvrditi je li upravitelj zračne luke u trenutku donošenja odluke o ponudi popusta i poticaja nakon razumnog promišljanja mogao pretpostaviti da je ta odluka isplativa ili, drugim riječima, da ona u usporedbi s hipotetskom situacijom za posljedicu ima veću dobit (ili niže gubitke).
Besides, the Commission notes that the agreements concluded by So.Ge.A.AL with the airlines operating at the airport were part of the long term strategy of the airport.
Osim toga, Komisija napominje da su ugovori koje je društvo So.Ge.A.AL sklopilo sa zračnim prijevoznicima koji obavljaju usluge prijevoza iz zračne luke dio dugoročne strategije zračne luke.
It is evident from So.Ge.A.AL's business plans (see recitals 59-75) that it relied on low-costs airlines as major growth driver and that it was expected to reverse previous declines and return to viability once it was awarded the comprehensive concession for the management of Alghero airport.
Očito je iz poslovnih planova društva So.Ge.A.AL (vidjeti uvodne izjave 59. – 75.) da se ono oslanjalo na niskotarifne zračne prijevoznike kao glavnog pokretača rasta i da se očekivalo da će, kada mu bude dodijeljena opća koncesija za upravljanje zračnom lukom Alghero, prekinuti prethodni pad i ponovno postati održivo.
Therefore, the condition mentioned at recital 399 is satisfied by all contracts under assessment.
Prema tome, uvjet iz uvodne izjave 399. zadovoljili su svi ugovori koji su predmet ocjenjivanja.
It results from all that precedes that for each agreement under investigation, if it can be established that at the time when it was concluded, a MEO guided by profitability prospects and acting in lieu of So.Ge.A.AL could have expected the future incremental costs to be generated by the agreement to be offset by future incremental revenues, then this agreement complies with the MEOP and does not constitute State aid.
Iz svega prethodno navedenog može se zaključiti da je svaki ugovor koji je predmet istrage, ako se može utvrditi da je u trenutku kada je on sklopljen subjekt u tržišnom gospodarstvu koji je predvođen izgledima profitabilnosti i koji djeluje umjesto društva So.Ge.A.AL mogao očekivati da će temeljem ugovora nastati budući dodatni troškovi koji će se pokriti budućim dodatnim prihodima, u skladu s načelom subjekta u tržišnom gospodarstvu i ne čini državnu potporu.
On the joint assessment of the ASAs with Ryanair and marketing agreements with AMS
O zajedničkoj ocjeni ASA-ova s društvom Ryanair i ugovora o marketingu s društvom AMS
In the 2012 Decision, the Commission considered that for the purpose of application of the MEOP, the ASAs with Ryanair and the marketing services agreements with Ryanair and AMS and their financial consequences had to be assessed together as one single measure.
U odluci iz 2012. Komisija je smatrala da su se, u svrhe primjene načela subjekta u tržišnom gospodarstvu, ASA-ovi i ugovori o marketinškim uslugama s društvima Ryanair i AMS i njihove financijske posljedice morali ocjenjivati zajedno kao jedinstvena mjera.
Ryanair did not dispute that the marketing agreements concluded directly between Ryanair and So.Ge.A.AL in 2002 and 2003 should be assessed together with the 2002 and 2003 ASAs.
Ryanair nije osporavao da će se ugovor o marketingu sklopljen 2002. i 2003. izravno između društava Ryanair i So.Ge.A.AL ocjenjivati zajedno s ugovorom o pristojbama zračne luke.
However, Ryanair rejected the preliminary conclusion of the Commission that Ryanair and AMS must be considered as a single entity and a given ASA entered into by So.Ge.A.AL and Ryanair, and a marketing service agreement entered into by So.Ge.A.AL and AMS at the same time should be assessed jointly for the purpose of assessment of the existence of an economic advantage.
Međutim, društvo Ryanair odbacilo je preliminarni zaključak Komisije da se društva Ryanair i AMS moraju smatrati jednim subjektom i da bi ASA-ove i ugovore o marketinškim uslugama koje su društva So.Ge.A.AL i AMS sklopila istodobno trebalo ocjenjivati zajedno u svrhe procjene postojanja gospodarske prednosti.
According to Ryanair, the ASAs concluded with Ryanair and the marketing services agreements concluded with AMS would be separate and independent, they would relate to different services and would not be subject to any contractual or other link between them justifying their consideration as a single set of measures.
Društvo Ryanair tvrdi da su ASA-ovi sklopljeni s društvom Ryanair i ugovori o marketinškim uslugama sklopljeni s društvom AMS bili odvojeni i neovisni, da se odnose na različite usluge i da između njih ne postoje ugovorne ili druge veze zbog kojih bi se mogli smatrati jedinstvenim skupom mjera.
That view was supported by AMS.
To je stajalište podržalo društvo AMS.
In that sense, the Commission notes that there are several indications clearly pointing towards the fact that the agreements are to be evaluated as one single measure since they were concluded within the framework of a single transaction.
U tom smislu komisija napominje da postoji nekoliko naznaka koje upućuju na to da ugovore treba ocjenjivati kao jednu mjeru jer su sklopljeni u okviru jedne transakcije.
First, the agreements were concluded by the same parties at the same time:
Prvo, ugovore su iste stranke sklopile istodobno:
For the purpose of the application of State aid rules, AMS and Ryanair are considered to be a single undertaking, in the sense that AMS acts in the interest and under the control of Ryanair.
U svrhe primjene pravila o državnim potporama, društvo AMS i Ryanair smatraju se jedinstvenim poduzetnikom u smislu da društvo AMS djeluje kao posrednik i pod kontrolom društva Ryanair.
For the present agreements, this can also be inferred from the fact that the respective marketing agreement states in its preamble that ‘AMS has the exclusive license to offer marketing services on the travel website www.ryanair.com, the website of the Irish low fares airline Ryanair.’ Therefore, if So.Ge.A.AL intended to promote a Ryanair destination and the surrounding regions, then this can only be done via AMS;
U svrhe postojećih ugovora, to se također može zaključiti iz činjenice da je u preambuli ugovora o marketingu navedeno da „AMS ima isključivu licencu ponuditi marketinške usluge na web-mjestu za putovanja www.ryanair.com, koje je web-mjesto irskog niskobudžetnog zračnog prijevoznika društva Ryanair.” Stoga, ako je društvo So.Ge.A.AL planiralo promovirati odredište Ryanaira i okolne regije, onda se to može učiniti samo putem društva AMS;
The respective agreements in all cases were concluded on the same dates.
Odgovarajući ugovori u svim su slučajevima sklopljeni na iste datume.
Second, the preambles of the 2006 and 2010 marketing agreements with AMS state that the ‘website www.ryanair.com provides a unique opportunity for targeting millions of potential Ryanair passengers and presents extensive information about airports, cities and regions that Ryanair operates to’.
Drugo, u preambulama ugovora o marketingu s društvom AMS iz 2006. i 2010. navedeno je da se na „web-mjestu www.ryanair.com pruža jedinstvena prilika za usmjeravanje na milijune mogućih putnika i da su na njemu navedene opsežne informacije o zračnim lukama, gradovima i regijama u koje leti Ryanair”.
This indicates that the purpose of the marketing agreement is not generally to promote Sardinia, but more specifically to maximise ticket sales for the Ryanair destination Alghero.
To upućuje da svrha ugovora o marketingu nije općenito promicati Sardiniju već povećati prodaju karata za odredište prijevoznika Ryanair, Alghero.
Indeed, the preambles state that So.Ge.A.AL is to target Ryanair passengers in order to promote tourism and business opportunities in the region, and in particular Alghero airport as a destination.
U preambuli je dalje navedeno da društvo So.Ge.A.AL planira putem putnika društva Ryanair promicati turizam i poslovne mogućnosti u regiji, a posebno zračnu luku Alghero kao odredište.
Third, the marketing agreements with AMS state in their first section, entitled ‘Purpose of the Agreement’, that they are ‘rooted in the Ryanair's commitment to operate on routes between Alghero and EU destinations’ (the 2006 agreement mentions London-Stansted, Barcelona Gerona, Frankfurt Hahn, Pisa, Liverpool and Rome).
Treće, u ugovorima o marketingu s društvom AMS navedeno je u prvom odjeljku pod nazivom „Svrha ugovora” da su „ukorijenjeni u obvezi društva Ryanair da obavlja usluge prijevoza na linijama između Alghera i odredišta EU-a” (u ugovoru iz 2006. spominju se London-Stansted, Barcelona Gerona, Frankfurt Hahn, Pisa, Liverpool i Rim).
This wording establishes an unambiguous direct link between the airport service agreements and the marketing agreements in the sense that one would not have been concluded without the other.
Tom je formulacijom uspostavljena jasna veza između ugovora o uslugama zračne luke i ugovora o marketingu u smislu da jedan ne bi bilo sklopljen bez drugoga.
The marketing agreements are based on the conclusion of the airport services agreements and the services provided by Ryanair.
Ugovori o marketingu temelje se na sklapanju ugovora o uslugama zračne luke i o uslugama koje pruža društvo Ryanair.
Fourth, the marketing agreements state in their preamble that So.Ge.A.AL has decided to ‘actively promote the city of Alghero and the region as a holiday destination for international air travellers and also as an attractive business centre.’ This is an indication that the conclusion of the marketing agreements has as its primary and specific purpose to promote specifically Alghero airport and the surrounding region and is therefore linked to the conclusion of the airport services agreement by Ryanair.
Četvrto, u preambuli ugovora o marketingu navedeno je da je društvo So.Ge.A.AL odlučilo „aktivno promicati grad Alghero i regiju kao turističko odredište za međunarodne putnike u zračnom prijevozu i kao privlačno poslovno središte.” To je znak da je glavna i posebna svrha sklapanja ugovora o marketingu promicati posebno zračnu luku Alghero i okolnu regiju i stoga je on povezan sa sklapanjem ugovora o uslugama zračne luke s društvom Ryanair.
Fifth, the marketing agreements can be terminated immediately by So.Ge.A.AL in the event that Ryanair stops operating the abovementioned routes.
Peto, društvo So.Ge.A.AL može odmah raskinuti ugovore o marketingu ako društvo Ryanair prestane obavljati usluge prijevoza na navedenim linijama.
This demonstrates again that the marketing agreements and the ASAs are inseparably linked.
To opet pokazuje da su ugovori o marketingu i ASA-ovi nerazdvojno povezani.
In conclusion, the marketing service agreements concluded by So.Ge.A.AL and AMS are indivisibly linked to the ASAs signed by Ryanair and So.Ge.A.AL.
Zaključno, ugovori o marketingu koje su sklopila društva So.Ge.A.AL i AMS neodvojivo su povezani s ASA-ovima koje su potpisali društva Ryanair i So.Ge.A.AL.
The considerations in recitals 421 to 426 demonstrate that without the ASAs, the marketing services agreements would not have been concluded.
Iz razmatranja u uvodnim izjavama 421. do 426. može se zaključiti da bez ASA-ova ugovori o marketinškim uslugama ne bi bili sklopljeni.
For those reasons, the Commission concludes that the ASAs and the marketing services agreements are not severable and therefore finds it necessary to analyse each marketing service agreement together with the ASA that was concluded at the same time, with a view to determining whether such a transaction constitutes State aid.
Iz tih razloga Komisija zaključuje da su ASA-ovi i ugovori o marketinškim uslugama neodvojivi i stoga smatra nužnim analizirati svaki ugovor o marketinškim uslugama zajedno s ASA-om koji je sklopljen istodobno kako bi mogla utvrditi čini li takva transakcija državnu potporu.
On the benefits that an MEO could have expected to gain from marketing service agreements and the price that it would have been willing to pay for these services
O koristima koje bi subjekt u tržišnom gospodarstvu mogao očekivati od ugovora o marketinškim uslugama i cijeni koju bi bio voljan platiti za te usluge
For the purpose of application of the MEO test in this case the conduct of RAS and So.Ge.A.AL has to be compared with that of a prudent MEO entrusted with the management of the Alghero airport, guided by profitability prospects.
U svrhe primjene testa subjekta u tržišnom gospodarstvu u ovom se slučaju postupanje društava RAS i So.Ge.A.AL mora usporediti s postupanjem razumnog subjekta u tržišnom gospodarstvu kojem je povjereno upravljanje zračnom lukom Alghero i koji postupa u skladu s izgledima profitabilnosti.
This assessment should leave aside any positive repercussions on the economy of the region in which the airport is located, since the Court has clarified that the relevant question for applying the MEO test is whether ‘in similar circumstances a private shareholder, having regard to the foreseeability of obtaining a return and leaving aside all social, regional-policy and sectoral considerations, would have subscribed the capital in question’ [106].
U okviru procjene treba zanemariti sve pozitivne posljedice na gospodarstvo u regiji u kojoj se nalazi zračna luka jer je Sud objasnio da je relevantno pitanje za primjenu testa subjekta u tržišnom gospodarstvu „bi li privatni dioničar u sličnim okolnostima, uzimajući u obzir predvidljivost ostvarivanja povrata i ako se stave sa strane sva socijalna, regionalna i sektorska pitanja, prihvatio predmetni kapital” [106].
When analysing the measures in question, it is necessary to examine the benefits that this hypothetical MEO, motivated by the prospect of profits, could gain from purchasing marketing services.
Kod analize predmetnih mjera nužno je preispitati koristi koje bi od marketinških usluga mogao ostvariti taj hipotetski subjekt u tržišnom gospodarstvu potaknut izgledima za ostvarivanje dobiti.
This analysis should not take into account the general impact of such services on tourism and the region's economic performance.
U toj bi se analizi trebao uzeti u obzir opći učinak takvih usluga na turizam i gospodarske rezultate regije.
Only the impact of those services on the airport's profitability should be taken into account, as this would be the only concern for a hypothetical MEO.
Treba uzeti u obzir samo učinak tih usluga na profitabilnost zračne luke jer bi hipotetskog subjekta u tržišnom gospodarstvu zanimalo jedino to.
Marketing services have in principle the potential to stimulate passenger traffic on the air routes covered by marketing service agreements and the ASAs, as the marketing services are designed to promote those air routes.
Marketinškim uslugama može se u načelu promicati putnički promet na zračnim linijama obuhvaćenim ugovorima o marketinškim uslugama i ASA-ima, jer je svrha marketinških usluga promicati te zračne linije.
Although this impact will mainly benefit the airline concerned, it may also be of benefit to the airport manager.
Iako će učinak većinom osjetiti predmetni zračni prijevoznik, mogao bi koristiti i upravitelju zračne luke.
In addition, an increase in passenger traffic may lead to an increase in revenues generated by certain airport charges for the airport manager, as well as an increase in non-aeronautical revenues, in particular from car parks, restaurants and other businesses located at the airport, and whose turnover fully or partly accrue to the airport manager.
Osim toga, povećanje putničkog prometa može uzrokovati povećanje prihoda koje upravitelj zračne luke ostvaruje temeljem određenih pristojbi zračnih luka te povećanje prihoda od nezrakoplovnih usluga, posebno od parkirališta, restorana i ostalih djelatnosti koje se nalaze u zračnoj luci i čiji promet u potpunosti ili djelomično pripada upravitelju zračne luke.
Therefore, an MEO operating Alghero airport instead of So.Ge.A.AL and RAS would have taken this possible positive effect into account when considering entering into a marketing service agreement and the corresponding ASA.
Stoga, subjekt u tržišnom gospodarstvu koji bi upravljao zračnom lukom Alghero umjesto društava So.Ge.A.AL i RAS uzeo bi taj mogući učinak u obzir kada bi razmatrao mogućnost sklapanja ugovora o marketinškim uslugama i odgovarajućih ASA-ova.
The MEO would have taken into account the impact of the air route in question on future revenues and costs by, in this case, estimating the increase in the number of passengers using those routes, which would have reflected the possible positive effect of marketing services in the form of a higher expected load ratio (or load factor) [107] for those air routes.
Subjekt u tržišnom gospodarstvu uzeo bi u obzir učinak predmetne zračne linije na buduće prihode i troškove procjenjujući, u ovom slučaju, povećanje broja putnika pomoću tih linija, u čemu bi se odrazio mogući pozitivni učinak marketinških usluga u obliku većeg očekivanog omjera opterećenja (ili faktora opterećenja) [107] za te zračne linije.
Moreover, this effect would have been evaluated for the entire term of operation of the air routes in question, as set out in the airport service agreement and the marketing service agreement.
Osim toga, ovaj bi se učinak ocjenjivao za cijelo razdoblje rada predmetnih zračnih linija, kako je navedeno u ugovoru o uslugama zračne luke i u ugovoru o marketinškim uslugama.
The Commission agrees with Ryanair on this issue, namely that marketing service agreements do not just generate costs for the airport manager, they can also be expected to bring benefits with them.
Komisija se slaže s društvom Ryanair po tome pitanju, odnosno, da ugovorima o marketinškim uslugama ne nastaju samo troškovi za upravitelja zračne luke već se može očekivati da će donijeti i koristi.
In addition, it has to be determined whether other benefits such as brand image could reasonably be expected and quantified for a hypothetical MEO operating Alghero airport, that is to say, other than the benefits from the positive effect on passenger traffic on the air routes covered by the marketing service agreement during the term of operation of these routes, as set out in the marketing service agreement or the airport service agreement.
Pored toga, mora se utvrditi mogu li se razumno očekivati i izmjeriti druge koristi kao što je imidž trgovačke marke za hipotetskog subjekta u tržišnom gospodarstvu koji obavlja usluge prijevoza u zračnoj luci Alghero, pored koristi pozitivnog učinka na putnički promet na zračnim linijama obuhvaćenim ugovorom o marketinškim uslugama tijekom pružanja tih linija, kako je utvrđeno u ugovoru o marketinškim uslugama ili u ugovoru o uslugama zračne luke.
In particular, Ryanair argued in its study that these marketing services will have sustainable positive effects on passenger traffic in the airport even after the marketing service agreement has expired.
Društvo Ryanair posebno je tvrdilo u svojoj studiji da će te marketinške usluge imati održive pozitivne učinke na putnički promet u zračnoj luci čak i nakon isteka ugovora o marketinškim uslugama.
This view is shared by Italy and the benefits of the marketing services have been taken into consideration in the reconstructed ex ante profitability analysis of the agreements with Ryanair as summarised in Table 8 below.
To stajalište dijeli Italija i koristi marketinških usluga uzeti su u obzir u rekonstruiranoj ex ante analizi profitabilnosti ugovora s društvom Ryanair kako je sažeto u Tablici 8. u nastavku.
It should first be noted that there is nothing to suggest that, when the marketing service agreements covered by the formal investigation procedure were entered into, the airport manager or RAS ever considered, still less quantified, the marketing service agreements' possible beneficial effects on air routes additional to those covered by the agreements, or the possibility of such effects continuing after the agreements had expired.
Prvo treba napomenuti da ništa ne upućuje na to da su, u trenutku kada su sklopljeni ugovori o marketinškim uslugama obuhvaćeni formalnim istražnim postupkom, upravitelj zračne luke ili društvo RAS ikad razmatrali, a još manje odredili, moguće korisne učinke ugovora o marketinškim uslugama na druge zračne linije pored onih obuhvaćenih ugovorima ili mogućnost da će se takvi učinci nastaviti nakon isteka ugovora.
In addition, the sustainable nature of those effects cannot be assessed based on the information available.
Osim toga, održiva priroda takvih učinaka ne može se ocjenjivati na temelju dostupnih informacija.
It is possible that advertising Alghero airport and the Sardinian region on Ryanair's internet site may have encouraged people visiting this site to buy Ryanair tickets to Alghero airport as long as the advertising was posted or just thereafter.
Moguće je da su se oglašavanjem zračne luke Alghero i regije Sardinije na web-mjestu društva Ryanair potakli ljudi koji posjećuju to web-mjesto da kupuju karte Ryanaira do zračne luke Alghero sve dok je oglas stajao na web-mjestu ili neposredno nakon toga.
However, it is highly unlikely that the effect of this advertising on visitors lasted or had an influence on plane ticket purchases for more than a few weeks after its being posted on the Ryanair internet site.
Međutim, ne postoji velika vjerojatnost da je učinak tog oglašavanja na posjetitelje trajao ili utjecao na kupnju zrakoplovnih karata duže od nekoliko tjedana nakon postavljanja na web-mjesto društva Ryanair.
An advertising campaign is more likely to have a sustainable effect when the promotional activities involve one or more advertising media to which the consumers are regularly exposed over a given period.
Veća je vjerojatnost da će promidžbena kampanja imati održivi učinak kada promidžbene aktivnosti uključuju jedan ili više medija kojima su potrošači redovito izloženi u određenom vremenskom razdoblju.
For example, an advertising campaign involving general TV and radio stations, popular internet sites and/or various advertising posters displayed outside or inside public places could have a sustainable effect if consumers are regularly exposed to these media.
Na primjer, promidžbena kampanja na općim televizijskim i radijskim postajama, popularna web-mjesta i/ili različiti promidžbeni plakati postavljeni izvan javnih mjesta ili u njima mogli bi imati održivi učinak ako su potrošači redovito izloženi tim medijima.