natgillin/translations-raw huggingface dataset:
Respondenterne er bosiddende i en dansk provinsby med ca. 40.000 indbyggere udvisende en for danske forhold typisk butiksstruktur.
The respondents live in a Danish provincial town with a population of about 4o 000 and showing a retail outlet structure typical of Danish conditions.
Samtlige deltagere kender og frekventerer mere eller mindre hyppigt et større supermarked, som i anden sammenhæng er anvendt i nærværende rapport.
All the participants know and shop more or less frequently at a large supermarket which has been discussed elsewhere in this report.
Nævnte supermarked har en af de p.t. mest avancerede kasseteknologier, idet man har kasseterminaler med price-look-up og udskrivning af bon'er med fuld tekst.
The super market referred to has point-of-sale technology which ranks among the most advanced currently available, having terminals with price look-up and issue of receipts with detailed printout.
Antal butikker besøgt jævnligt.
Number of shops visited frequently
11 Antal supermarkeder besøgt jævnligt*
Total number of shops
Selve indkøbets organisering er karakteristisk ved, at hovedparten af respondenterne foretager et stort ugentligt indkøb og et eller to supplerende indkøb, samt at den dominerende transportform i forbindelse med det store indkøb er egen bil. Dette mønster er også nationalt særdeles typisk.
The organization of shopping itself is characterized by the fact that the majority of the respondents make a major weekly shopping trip and one or two "topping-up" trips, and that the main form of transport used for the major shopping trip is the family car.
Interessen i at indkøbe dagligvarer må for hovedparten af respondenterne beskrives som ringe.
The interest taken in shopping for food and groceries must for the majority of the respondents be described as small.
Man betragter det som noget, der skal overstås.
It is seen as something which one just has to get over and done with.
"Det er jo en livsnødvendighed."
"It is one of the necessities of life, after all."
På den anden side skyldes respondenternes svar, at der er et tidspres, idet man også gav udtryk for, at det kunne være sjovt, hvis man selv havde tid - og personalet havde tid.
The statement that there is pressure of time runs coun­ter to this, since the view was also expressed that it could be fun if the shopper had time - or if the staff had time.
Samtidig med, at man anser sig for rimelig kompetent som indkøber af dagligvarer, efterlyser man bedre vareinformation.
While the respondents consi­der themselves to be reasonably competent shoppers for food and groceries, they state that there is a need for better information on merchandise.
Forbrugernes synspunkter på ny teknologi, generelt.
The consumers' views on new technology in general It was a feature common to all the panel members that they were very con­cerned over new technology and the changes it brings about, both for society
Deres interesse var altovervejende koncentreret om to problemer: arbejdsløsheden og den afmagt/fremmedgørelse, de følte på grund af de hastige ændringer i samfundet.
Their concern was concentra ted overwhelmingly on two problems: unemployment, and the powerlessness and alienation they feel in the face of the rapid changes in society.
Man mente, at ny teknologi, enten den anvendes i detailhandelen, i bankvæsenet eller i produktionsvirksomheder, ville medføre ned læggelse af mange arbejdspladser.
They thought that new technology, whether it was applied in the retail trade, in the banking sector or in industrial production, would lead to the loss of many jobs.
Kun 3 af paneldeltagerne frem hævede, at der kunne skabes mere beskæftigelse gennem oprettelsen af nye produktions- og servicevirksomheder baseret på den ny tek nologi.
Only three of the panel members thought that more jobs could be created by the settingup of new firms in manufacturing and services based on the new technology.
Paneldeltagerne understregede, at de tekniske ændringer, man havde set i det danske samfund de sidste ti år, havde gjort borgerne isolerede og fremmede over for hverandre.
The panel members stressed that the technical changes which had been experienced in Danish society over the past 10 years had isolated and alienated people from one another.
Dette kombineret med
This, coupled with a general feeling of impotence in the face of "development", had increased alienation and reduced the quality of life.
Ovenstående betyder ikke, at man er modstandere af tekniske frem skridt.
What has been said above does not mean that the panel members are opposed to technical progress.
Det blev af flere fremhævet, at disse fremskridt havde positive sider i retning af at mindske anstrengelser og hårdt ar bejde.
Many affirmed that technical progress has its positive sides in that it can reduce the burden of effort and strenuous physical work.
Utilfredsheden var blandt andet rettet mod måden, man introducerer den ny teknologi på.
The dissatisfaction was directed, amongst other things, at the manner in which new technology is introduced.
Respondenterne fandt således, at almindelige mennesker ikke har større indflydelse på valget af de konkrete teknologier, ligesom man var af den opfattelse, at teknologiernes uheldige konsekvenser ikke i større udstrækning søgtes afbødet.
The respondents felt, for instance, that ordinary people had no great influence over the specific choice of technologies, and many thought that little attempt was made to avert the negative effects of technology.
Man kritiserede, altså, at almindelig mennesker ikke har indflydelse på det konkrete valg af ny teknologi, og man var helt klar over, at der er en vifte af teknologiske muligheder, hver med sine særlige fordele og ulemper.
There was criticism, therefore, that ordinary people had no influence on the concrete choice of new technology, and the panel members were fully aware that there was a range of technological possibilities, each with its particular advantages and disadvantages.
Det andet kritiske punkt var som sagt, at de uheldige konsekvenser af ny teknologi ikke af bødedes i tilstrækkeligt omfang, fordi fordele og ulemper ikke faldt på de samme mennesker.
The other critical point was, as has already been said, that not enough was done to counteract the negative con sequences of technology, because the advantages and disadvantages did not fall upon the same people.
"Nogle har fordelene, andre betaler for dem."
"Some enjoy the advantages, others pay for them."
Beslutningstagerne i det offentlige og virksomhederne får de.fleste af fordelene - personale og forbrugere de fleste af ulemperne.
The decision-makers in public administration and in industry get most of the benefits, while the workforce and the consumers get most of the disadvantages.
Der savnedes relevant information om ny teknologi, og man følte, tingene blev trukket ned over hovedet på folk.
There was a lack of relevant information on new technology, and it was felt that things were done over people's heads.
Udover disse indvendinger blev det mange gange sagt, at den tek nologiske udvikling foregår med en sådan hast, at man - navnlig i sin forbrugerrolle - hele tiden skal sætte sig ind i "nye systemer".
Apart from these objections, it was repeatedly said that technological de velopment proceeded at such a pace that people - particularly in their role of consumers - were having to familiarize themselves with "new systems" all
Synspunkter på ny kasseteknologi.
-69- the time.
Respondenterne er bekendt med og havde prøvet et nyt kasseterminalsystem med price-look-up, den heraf affødte reducerede pris mærkning på en række varer, samt en kassebon (print-out) med klar tekst, der med indtil 8 positioner angiver varebetegnelse samt varens pris.
Views on new point-of-sale technology The respondents were familiar with and had tried a new point-of-sale terminal system with price look-up, the associated absence of price-labelling on certain items and a customer receipt with printout giving a designation of the item with up to 8 characters and its price.
Det pågældende kassesystem er endvidere karakteriseret ved, at varerne, når kassedamen har registreret disse, af båndet føres hen på et bord, der har den ergonomisk rigtige højde for kundens nedpakning, hvilket i dag er forholdsvis usædvanligt
The check-out system con cerned is also characterized by the fact that, when the cashier has recorded them, the goods are moved by the conveyor onto a table of the ergonomically correct height for the customer to pack them away, which is relatively un usual in Denmark at present.
65 i Danmark. Kassesystemet er indført i den pågældende butik i 1982.
The point-of-sale system was installed in the store in question in I982.
Alle respondenter kender som nævnt systemet og har herudover sammenligningsmuligheder, idet de dels kan huske andre systemer, dels for hovedpartens vedkommende også handler i butikker med ældre typer af kasser og kassesluser.
All the respondents are familiar with the system referred to and, moreover, are able to make comparisons since, on the one hand, they can remember other systems and, on the other hand, the majority of them also shop at stores with older types of cash register and check-out.
Respondenterne var alle særdeles positive over for det konkrete ny kassesystem sammenlignet med de andre systemer, de kendte.
The respondents were all particularly appreciative of the specific new point-of-sale system in question, compared with the other systems known to them.
Især fremhævedes, at bon'erne var et stort plus, idet den klare tekst (varebetegnelsen) gjorde det nemt at kontrollere indkøbet både på stedet, og når man stod hjemme med varerne.
In particular they considered the detailed receipts a great boon, since the printed text (item designation) made it easy to check the shopping both on the spot and after getting it home.
Endvidere fremhævedes den såkaldte varetype- og beløbindikator ved kassen, som var bekvemt anbragt for kvinderne, og som gjorde det muligt for disse at følge kassedamens indtastninger og hermed opnå en yderligere kontrolmulighed.
They also liked the display panel on the cash register, which is conveniently located for customers and gives an indication of item type and amount, enabling them to follow the entries made by the cashier and thus offering them a further means of check ing.
Respondenterne fandt, at det - sammenlignet med andre kasseslusetyper - var et stort plus for nedpakningen at få varerne op i den rigtige arbejdshøjde.
The respondents found that - compared with other types of check-out - it was a big improvement for the purpose of packing goods away to receive them at the right height for handling.
Dog var det konkrete system udformet, så flere kunders varer "løb sammen" på pakkebordet, hvilket man fandt øvede et pres på den enkelte kunde for at skynde sig med nedpakningen.
But this particular system was designed in such a way that the shopping of several customers "converged" on the packing table, which was felt to put pressure on the individual customer to hurry with the packing process.
Man var ikke umiddelbart utilfreds med, at pris mærkningen af den enkelte enhed var fjernet for de hurtigst om sættelige varer, og man havde forskellige vurderinger af, hvor vidt en generel fjernelse af prismærkningen ville være negativ.
They were not unequivocally dissatisfied with the abolition of price-labelling for the goods with the quickest turnover, and opinions differed as to whether a general abolition of price-labelling would be a negative development.
Nogle mente, det ville være en forringelse og gøre det vanskeligt at udnytte bon'ens informative værdi hjemme, idet rigtigheden af prisen på bon*en da ikke kunne checkes.
Some thought that it would be a loss and would make it difficult to benefit from the informative value of the printout when they were back home, since it would not then be possible to check
Andre var til fredse med, at varens pris var anført på hyldeforkant, så man kunne se prisen, før man tog varen, forudsat at mærkning på hyldeforkant var klar og entydig.
Others were happy with the indication of the price of the item on the front edge of the shelf, so that they could see the price before they took the item, provided the label on the shelf edge was clear and unmistakable.
Endelig skal nævnes, at respondenterne ingen mening havde om selve price-look-up-systemet.
Finally, it should be mentioned that the respondents had no opinion on the price look-up system itself.
Teknikken "bag apparaterne" som sådan var dem ligegyldig.
The technology "behind the machines" as such was of no interest to them.
Kassesystemer i supermarkeder, generelt.
Supermarket point-of-sale systems in general
Ovenstående er et referat af respondenternes vurdering af et konkret nyt system i forhold til de gængse i supermarkederne.
The foregoing represents the respondents' opinions of a specific new system compared with existing conventional systems in supermarkets.
Adspurgt generelt om moderne kasseteknologier var holdningen betydelig mere skeptisk og negativ. Man fandt, at systemerne kun blev indført af rationaliserings-
When they were questioned in general terms on modern point-of-sale technologies, their attitudes were considerably more sceptical and negative.
66 hensyn - både personale og forbruger blev ladt ude af betragtning.
It was felt that the systems were installed solely for reasons of rationali zation - neither staff nor consumers were considered.
Generelt så man nye systemer som arbejdskraftbesparende og tempoforøgende.
In general, new sys tems were regarded as a means of saving manpower and increasing the pace of work.
Og dette blev sat lig ringere vilkår for for brugerne, idet muligheder for kontakt mellem kassepersonale og forbruger blev reduceret.
And the conditions resulting for the consumers were equally impaired, since the opportunities for contact between check-out staff and customers were reduced.
Man følte, at mindre kvalificeret kassepersonale gik hånd i hånd med ny teknologi, hvorfor varekendskab og informationgivning blev forringet til ugunst for forbrugeren.
It was felt that a downgrading of the skill status of check-out staff went hand in hand with new technology: their knowledge of stock items was less extensive, to the disadvantage of the consumer.
Hertil kommer, at respondenterne fandt, at de nye systemer var stressende for kassepersonalet og dermed belastende for hele afviklingen af kassebetjeningen.
In addition, the respon dents found that the new systems were a source of stress to check-out staff and hence a burden on the check-out process as a whole.
"Man mister kontakt med personalet, og personalet kan ikke gøre for det."
"We lose contact with the staff, and the staff cannot do anything about it."
Endelig er kasserne generelt konstrueret og/eller placeret, så kunderne føler sig presset både af kasse personalets arbejdsrutine og andre kunder i kassekøen.
Lastly, the systems are generally designed and/or positioned in such a way that custo mers feel under pressure both from the work routine of the cashiers and from other customers in the check-out queue.
Mere plads ved kasserne, flere sluser og eventuelt "hurtigkasser" for små indkøb fandt respondenterne ville kunne afbøde nogle af de nævnte problemer.
The respondents thought that more room at the cash desks, more check-outs and possibly "express check-outs" for a limited number of purchases could solve some of the problems men tioned.
Synspunkter på nyt tilbehør til kassen.
Views on ancillary equipment for new point-of-sale systems
Respondenterne blev videre spurgt om kreditkortlæsere, in casu Dankortet, og om scannere.
Dankort card, and about scanners.
Alle Var fra dagspresen bekendt med Dankortet, ligesom man havde hørt om scanneren, men det skal understreges, at ingen af respondenterne i sagens natur har er faringer hermed.
All had read about Dankort in the news papers, and they had heard of the scanner, but it should be emphasized that none of the respondents, in the nature of things, had had experience of them.
For så vidt angår scanneren, havde respondenterne ingen synspunkter herpå.
As far as scanners are concerned, the respondents had no opinion;;.
Antagelig fordi omtalen i danske medier har været meget sparsom.
This was presumably because they had received little mention in the Danish media.
Helt anderledes forholdt det sig med kreditkort, i dette tilfælde de danske pengeinstitutters forslag om et fælles Dankort.
Things were very different where credit cards were concerned, in this case the proposals of the Danish financial institutions for the jointly spon­sored Dankort card.
Man sammenlignede Dankortet med checkene og fremhævede, at det næppe ville blive hurtigere med Dankortet, der skulle gennem kortlæser, og hvor der skulle ske indtastning af pinkode.
They compared Dankort with cheques and thought that it would not be much quicker to use Dankort, which would have: to be inserted into a card reader and for which a PIN code would have to be entered.
"Det bliver ikke bedre.
"It will not be any improvement.
Så kan man ikke huske sin pinkode og skal rode i tasken ..."
If you can't remember your personal identi­fication number, you have to root around in your bag ..."
En enkelt anførte betænkeligheder med hensyn til systemets hastighed, idet pågældende var den den mening, at en kunde skulle være helt færdig med betaling, inden en ny kunde kunne betjenes. De øvrige mente ikke, at dette ville være tilfældet.
One person voiced misgivings in regard to the speed of the system; the respondent con­cerned thought that a customer would have to have completely finished pay­ing before the next customer could be served.
Man var enige i en stærk negativ holdning til indkøb ved hjælp af købe kort.
They were agreed in adopting a highly nega­tive attitude to shopping by debit card.
67 end checks fristede forbrugerne til at købe over evne ­ i særde­leshed, hvis der til købekortet knyttes kreditmuligheder.
To begin with, it was thought that the debit card could tempt consumers even more than cheques to spend beyond their means - particularly if credit facilities are attached to the card.
For det andet gav flere af respondenterne udtryk for bekymring for, at nogle forbrugere skulle blive "sortlistet" og dermed diskrimi­neret i indkøbssituationen.
Secondly, several of the respondents voiced concern that some con­sumers would be "black-listed" and hence suffer discrimination in the shop­ping situation.
Man var bange for, at systemet ville blive sådan udformet, at alle i butikken kunne se, at man havde overtrukket sin konto.
They were afraid that the system would be designed in such a way that everyone in the shop would be able to see that the customer had overdrawn his account.
Enkelte udtrykte frygt for, at kunderne fremover blev opdelt i A og Β mennesker: dem, der kunne benytte Dankort, og dem, der var henvist til at betale med kontanter.
Some expressed the fear that customers would in future be divided into A people and Β people: those who could use the Dan­kort card and those who were obliged to pay cash.
Nogle af respondenterne gav direkte udtryk for, at forbrugerne slet ikke var interesserede i Dankortet.
Some of the respondents even expressed the opinion that consumers were just not interested in Dan­kort.
"Det skal bare indføres af hensyn til banker og sparekasser."
"It will only be introduced in the interests of the banks and sav­ings schemes."
Respondenterne var alle ­ på én nær ­ bekendt med disse vægte, og hovedparten kommer desuden jævnligt både i butikker med og uden disse vægte.
Views on customeroperated electronic scales The respondents were all - save one - familiar with these scales, and the majority frequently patronized stores both with and without such scales.
Man var meget glade for vægtene.
They were very pleased with the scales.
Som argument blev anført, at man selv kunne bestemme mængden, at man følte, at varerne var mere friske, end hvis de var "pre­packed", samt at man kunne udvælge sig ensartede enheder, "bare små kartofler."
An argument put forward was that it was possible for the customer to decide what quantity to take, and they felt that the goods were fresher than when they were pre-packed and that it was possible to select self-sorted units, "small potatoes only".
Man var med andre ord glad for, at man her havde chancen for in­dividualisering, når det drejer sig om indkøb og forbrug.
In other words they were happy to be able to personalize their purchases and consump­tion.
Respondenterne var enige om, at ny teknologi accellererer butiks­døden.
Views on the influence of technology on shop structure, etc The respondents were agreed that new technology hastened the demise of shops.
Vurderingen blev indirekte baseret på, at det kun var de store butikker, der havde råd til den ny teknologi.
This opinion was based indirectly on the fact that only the large stores had access to the new technology.
Der blev draget en parallel til tilbudsvarerne og discountideen, som man fandt, at den lille nærbutik ikke kunne få del i. Nærbutikken kunne nemlig ikke aftage kvanta, der var store nok til at ind­høste rabatfordelene.
A parallel was drawn with special offers and the discount system, which they felt the small neighbourhood shop could not go in for.
Det var tydeligt, at respondenterne be­tragtede ny teknologi som væsentlig også for distributionssyste­mets ændringer og dermed indflydelse på butikstypernes overlevel­sesmuligheder.
It was clear that the respondents also considered that new technology was of crucial importance to change in the distributive system and would therefore also in fluence the chances of survival of the various types of shop.
"Grossisterne vil ikke mere besøge de små nærbu­tikker, der kun kan købe lidt ad gangen.
"The whole salers will cease to visit the small neighbourhood shops, which can buy only a small amount at a time.
Deres systemer er ind­rettet på store butikker."
Their systems are geared to the large stores."
68 ville ødelægge den lille butik, og at man ville fortryde dette, men det var lige så tydeligt, at man ikke mente, at dette kunne forhindres, medmindre der blev grebet ind fra offentlig side.
It was clear that the respondents thought the small shop would eventually die out; they would regret this but did not think it could be prevented, unless there were public intervention.
Risikoen for, at ny teknologi i supermarkederne ville øge ensomhedsfølelsen, mindske den sidste rest af menneskelig kontakt i indkøbssituationen og for forbrugerne skabe sociale problemer, var meget nærværende i respondenternes bevidsthed.
Views on human relations The risk that new technology in supermarkets will increase the sense of isolation, reduce the last remaining element of human contact in the shop ping situation and, for consumers, create social problems was very prominent in the minds of the respondents.
Disse risici blev fremhævet adskillige gange.
These risks were mentioned several times.
Man var klart af den opfattelse, at allerede de seneste års ændringer i supermarkederne havde betydet stadig forringelse af kontaktmulighederne, ligesom forventningerne til fremtiden var, at forringelsen ville fortsætte.
They held the definite opinion that the changes of recent years in super markets had already meant a steady decline in opportunities for contact, and it was expected that this decline would continue in the future.
Dette ville både være tilfældet med kontakten mellem butikspersonale og kunde og også mellem for brugerne indbyrdes.
This would apply to both contact between store staff and customer and contact between shoppers themselves.
I den forbindelse blev television-shopping nævnt som kulminationen af en uheldig udvikling.
In that connection, television shopping was put for ward as the culmination of an undesirable trend.
Synspunkter på, hvad der kan gøres for at afbøde uheldige virkninger af ny teknologi.
Views on what can be done to avert the negative consequences of new technology
Som det allervæsentligste og nærmest et krav blev anført, at butikkerne i det mindste kunne informere forbrugerne.
The most important and immediate requirement was said to be that the stores should at least provide their customers with information.