natgillin/translations-raw huggingface dataset:
Der bør iværksættes en særlig informationskampagne rettet mod mere specifikke mål grupper som de ældre, blinde og svagtseende, analfabeter, økonomisk dårligt stillede grupper osv. De offentlige myndigheder bærer et særligt ansvar i forbindelse med indsatsen over for disse befolkningsgrupper og kan bl.a. gøre brug af specialiserede formidlere, der disponerer over særlige informationsværktøjer.
Lastly, if all European citizens are to find, in their daily lives, information which is in tune with their concerns, it is essential that communication activities should give pride of place to decentralised work at grass-roots level.
Der bør iværksættes en særlig informationsindsats over for de små og mellemstore virksomheder (især indenfor handel og håndværk)
Many large firms have set the ball rolling, too. All these operators are actively engaged in preparations.
Omstillingen i de små og mellemstore virksomheder forudsætter som for den brede befolknings vedkommende en bevidstgørelse om og forberedelse af euroens indførelse.
The communication effort must continue and build on these achievements by concentrating on a number of priority target groups:
Visse større virksomheder har i kraft af deres struktur, størrelse (analyse- og planlægningsenheder) og medvirken i erhvervsnetværk skaffet sig oplysning om euroen og har opbygget en struktur til forberedelse af denne begivenhed.
The general public (and all its component groups, such as consumers, wage-earners, savers, pensioners, recipients of welfare benefits, women and young people) is hungry for information about the changeover process and its consequences, and the success of the single currency will ultimately depend on public acceptance.
Dette er ikke generelt tilfældet med SMV og blandt disse i endnu mindre grad med mikrovirksomhederne, enmandsvirksomhederne og håndværksvirksomhederne, for hvem euroens indførelse stadig forekommer at ligge langt ude i fremtiden.
But public enthusiasm for the euro cannot be created by a decision from on high: it must be nurtured through unstinting efforts to provide information on highly practical aspects of the single currency at grass-roots level.
Lederne af SMV bør have et generelt minimumskendskab til scenariet for overgangen til euroen og betingelserne for brug af euroen.
The initial objective is to make the entire population aware, ahead of 1 January 1999, of the impending arrival of the euro, the key dates in the scenario (1 January 1999 and 1 January 2002) and how the euro will be used during the transitional period (e.g. payments, cheques, continuity of contracts, tax matters and relations with administrative bodies, particularly those responsible for welfare).
Ud over denne indsats, som ikke adskiller sig meget fra den indsats, der bør rettes mod EU-borgerne generelt, bør SMV opfordres til at indlede tekniske forberedelser.
From the beginning of the transitional period, the education system - and teachers in particular - will have a major role to play in informing and communicating with young people.
Gennem en særlig informationskampagne, der bør forstærkes fra og med 1998, bør SMV bringes til at indse, at indførelsen af euroen kræver strategiske overvejelser fra deres side (konkurrencemål og -strategier, nye markeder) og et forberedelsesarbejde, der bør indledes i god tid inden den 31. december 2001.
Young people will often in practice act as go-betweens with the older generations, helping them to familiarise themselves with and embrace the euro. The Commission plans shortly to launch an initiative in this area.
Eftersom SMV er krumtappen i det økonomiske liv, er dette forberedelsesarbejde en af de afgørende faktorer for, at Den Økonomiske og Monetære Union bliver en succes.
Information will also have to be provided which is tailored to the needs of more specific target groups, such as senior citizens, blind and partially sighted persons, illiterate people or the poorest sections of society.
Desuden kan SMV, som tegner sig for næsten to tredjedele af samtlige arbejdspladser i Europa, spille en betydelig multiplikatorrolle over for deres ansatte og kunder.
The public administrations have a major role to play in communicating with these groups of people, notably via trusted intermediaries who are suitably trained and possess appropriate information tools.
Dette gælder i særlig grad inden for handelen, som står i daglig kontakt med den brede befolkning.
The need for a special effort towards SMEs (particularly in the retail and craft sectors)
Handelen kan derved deltage direkte i indsatsen med at informere og berolige forbrugerne vedrørende overgangen til euroen og derved sikre opbakning til den nye valuta.
Like the general public, small and medium-sized enterprises need to be made aware that the euro is coming and to plan ahead for its arrival.
Bankerne, revisorerne, handelskamrene og erhvervsorganisationerne, herunder også EF-Rådgivningskontorerne og de øvrige erhvervsnetværk, har en vigtig rolle at spille over for de små og mellemstore virksomheder i den generelle og tekniske oplysningsindsats.
Thanks to their structure or size (existence of a forward studies or planning unit) or their membership of an industry network, some larger firms have become conscious of the arrival of the single currency and have been able to set up their own preparatory structures.
Tilsvarende hviler der et særligt ansvar på de store virksomheder i forhold til de små og mellemstore virksomheder, som er deres kunder og leverandører.
This is not usually the case with SMEs, and even less so micro-businesses, single member companies and craft businesses, which still see the euro as a distant prospect.
Dette gælder især i forbindelse med underleverancer, hvor overgangen til euroen i de store virksomheder vil trække deres underleverandører i samme retning og videregive omstillingen til euroen til disse.
Small businesses should have a general grounding in the changeover scenario and how the euro is to be used.
Endelig bør etableringen af edb-serviceselskaber til betjening af SMV fremmes, så der undgås flaskehalsproblemer i år 2001 og en mætning inden for denne sektor, som vil kunne medføre omkostningsstigninger for brugervirksomhederne.
Over and above this effort, which differs little from the drive to inform all Union citizens, SMEs should be urged to embark on technical preparations.
Møder som rundbordskonferencen Bruxelles den 2. oktober 1997 om informationsteknologierne ("Euro IT forum") med edb-serviceselskaberne og deres brugere yder et stort bidrag hertil.
A special communication effort, which should be stepped up from 1998, should make them realise that the arrival of the euro requires them to do some strategic thinking (targets and competitive strategy and possibly new markets) and to make preparations well ahead of the 31 December 2001 deadline.
Kommissionen støtter og viderefører relationerne med informationsformidlerne om indsatsen over for de små og mellemstore virksomheder og edb-serviceselskaberne.
Since SMEs play an essential role in the economy, such preparations will constitute one of the keys to the success of economic and monetary union.
Disse står dog i særlig nær kontakt med den brede befolkning og vil hurtigt blive stillet over for forespørgsler om problematikken.
And as SMEs provide over two thirds of total employment in Europe, they can exert an important multiplier effect on their employees and customers.
Hvis der offentliggøres planer for omstillingen til euroen i alle medlemsstaternes centraladministrationer med klare og faste betingelser for overgangen til euroen på nationalt plan, vil dette være en stor hjælp for lokalpolitikerne og de regionale og lokale myndigheder i deres forberedelser.
This applies particularly to the retail trade, which is in daily contact with members of the public: retailers can contribute directly to informing and reassuring consumers about the changeover to the euro and hence to their acceptance of the new currency.
De ansatte i medlemsstaternes centraladministrationer skal fortsat være målet for målrettet information og uddannelse om euroen ved brug af administrationernes traditionelle hjælpemidler.
Banks, the accountancy professions, chambers of commerce and trade associations, including Euro Info Centres and other specialised networks, will have a key role to play in providing SMEs with general and technical information.
En særlig uddannelsesindsats bør gennemføres for alle ansatte, der er i direkte kontakt med offentligheden.
Likewise, large firms will have special responsibility towards SMEs among their suppliers and customers.
Nogle medlemsstater har f.eks. allerede udarbejdet uddannelsespakker om overgangen til euroen til specielt dette formål.
This will apply in particular in all subcontracting relationships where the fact that large firms have already switched to the euro will prompt them to encourage and assist their subcontractors to follow suit.
De ansatte i centraladministrationerne bør inden for deres ansvarsområde råde over et informationsmateriale, som de kan uddele til de personer i befolkningen, de kommer i berøring med (virksomheder, foreninger, den brede befolkning).
Lastly, IT service providers, who will have to respond to the demand from SMEs, should be urged to prepare themselves in order to avoid bottlenecks in 2001 and saturation of demand which would generate extra costs for user firms.
Det samme bør være tilfældet med ansatte i de regionale og lokale forvaltninger.
Meetings such as the Euro IT forum held in Brussels on 2 October 1997 with IT service providers and their users will contribute to that objective.
Kommissionen vil medvirke ved medlemsstaternes udarbejdelse af de nødvendige værktøjer til at nå dette mål.
The Commission will facilitate and develop relations initiated with groups channelling information to SMEs and IT service providers.
De fastansatte og øvrige ansatte i EU-institutionerne
4.2.3 Local and regional authorities, elected representatives and national and local officials
Eftersom de har en central placering i hele apparatet for overgangen til euroen, bør Europa-Kommissionens fastansatte og øvrige ansatte være ordentligt informeret om omstændighederne i forbindelse med og konsekvenserne af indførelsen af euroen. Dette er i særlig grad nødvendigt for de ansatte, der står i direkte kontakt med offentligheden; disse ansatte skal i disse relationer kunne redegøre for ØMU og dens fordele.
Compared with the central administrations, preparations are much less advanced among local and regional authorities and elected representatives, although this tier of administration is in a privileged position for communicating with the general public and will be called upon at an early stage.
Kommissionen agter at udarbejde en informationskampagne rettet mod sine egne ansatte ved brug af samtlige de instrumenter, der står til dens rådighed i så henseende (informationsnoter, baggrundsmateriale, de gængse interne kommunikationskanaler og især dens interne net "Europa Plus"). Det er hensigten at udvide denne kampagne til at omfatte de øvrige EU-institutioner.
Publication of the public administration's changeover plans in all Member States should, by laying down clearly and irrevocably the precise conditions in which the changeover is to take place in each country, facilitate preparations by elected representatives and local and regional authorities, which should also be stimulated by means of a specific information and communication effort.
Kommissionen agter at gøre en særlig uddannelses- og informationsindsats over for de fastansatte og øvrige ansatte i EU-institutionerne.
National civil servants should continue to be covered by targeted information and training campaigns on the euro using the administrations' traditional tools.
Endelig er det af afgørende betydning, at kommunikations- informationsindsatsen tillige rettes mod tredjelande
A particularly important training effort should be undertaken for all officials who are in direct contact with the public.
Indførelsen af den fælles mønt i EU har til følge, at euroen bliver valutaen for en af de største handelsblokke i verdensøkonomien.
Civil servants should, in their own area of activity, have access to and be able to provide the information which their partners (businesses, associations, members of the public, etc.) need.
At europæerne er fast besluttet politisk på at
The same approach should be taken towards preparing local officials.
indføre den fælles mønt betvivles ikke længere, og Europa-Kommissionens delegationer i tredjelande kan konstatere en klart øget interesse for euroen og for information i denne forbindelse.
The Commission will assist the Member States in developing the tools necessary for achieving this objective.
Dels bør de som EU-borgere nyde godt af en fyldig information om overgangen til den fælles valuta, og dels vil de i forbindelse med deres arbejde og i privatlivet direkte komme ud for spørgsmål om euroen, som de bør være i stand til at besvare.
At the heart of the machinery for the changeover to the euro, European Commission officials and other staff should themselves be fully conversant with the arrangements for introducing the euro and its consequences.
Kommissionen vil i samarbejde med medlemsstaterne bidrage til at redegøre for og fremme euroen i tredjelande.
This is all the more necessary in the case of officials in direct contact with the public, who should be able to explain EMU and its beneficial effects to the people they speak to.
Dette vil konkret kunne ske inden for rammerne af det normale lokale samarbejde mellem EU-Kommissionens delegationer, specielt presse- og informationskontorerne, og medlemsstaternes ambassader og konsulater.
The Commission is preparing an information plan for its own staff which will use all the tools at its disposal (information memos and booklets, the usual in-house communication channels and especially its intranet, Europa/?lus).
Denne indsats indebærer, at de udstationerede diplomatiske medarbejdere forinden bør modtage systematisk information og uddannelse.
The Commission will offer to extend the programme to cover the other Community institutions.
Mødet mellem lederne af medlemsstaternes informationskampagner i Bruxelles den 30. oktober 1997 viste, hvor vanskeligt det er at fastlægge kommunikationsmidler og budskaber, som vil kunne fremkalde den samme positive virkning i alle medlemsstaterne.
Now that the credibility of Europe's political determination to create a single currency is no longer doubted anywhere in the world, the Commission's delegations in non-member countries are noting a marked increase in interest in and demand for information on the euro.
Vigtigheden af konkret information
• the applicant countries and the EU's Mediterranean partners;
Det er ikke muligt at opnå den brede befolknings accept af euroen, hvis den ikke får klare svar på spørgsmålene hvorfor, hvornår og hvordan.
This outward-looking campaign should also cover Union citizens living in non-member countries, since not only are such people entitled as Europeans to be fully informed about the changeover, but they will also personally face in their business or private lives questions about the euro which they should be able to answer properly.
Det er ikke muligt at sikre opbakning bag euroen, før den brede befolkning har forstået, hvad den går ud på, har lært at bruge den og har taget den til sig.
The Commission will contribute to the drive to explain and promote the euro in non-member countries, in liaison with the Member States.
Med henblik herpå bør informationskampagnen formidle konkrete og præcise budskaber: fremstillinger af euroen i form af tegninger af sedlerne og mønterne, de praktiske muligheder for og følger af at bruge euroen i det daglige (lønninger, pensioner, opsparing, kontrakter osv.) og tilvænningen til euroens værdi, når
In practical terms, this activity can be developed through the routine cooperation that has been established on the spot between the Commission's delegations, and particularly its press and information services, and the Member States' embassies and consulates.
Dette skaber forvirring i befolkningen og er skadelig for overgangen til euroen.
Upstream, this action requires systematic briefing and training of diplomatic staff posted abroad.
Det er klart, at der kan gives mere og mere konkret information, efterhånden som de sidste tekniske forskrifter i forbindelse med indførelsen af euroen fastlægges på EU-plan eller nationalt plan (dobbelt prismærkning, udgifter til omveksling, varigheden af tidsrummet for tilbagetrækning af de nationale valutaer, betingelserne for brug af euroen i relationerne med de offentlige myndigheder osv.).
The general public (including certain specific groups), small and medium-sized enterprises, local and regional authorities and elected representatives, national civil servants and non-member countries should from now on be the main targets of information campaigns mounted by the Commission, the Member States and information multipliers.
For at de ikke skal blive stillet ugunstigt i denne situation, bør de råde over faktuel og konkret information om den fælles valuta.
The meeting of heads of national information services held in Brussels on 30 October 1997 showed how difficult it is to devise tools or messages which can have a similar positive impact in all Member States.
Den kommende kommunikations- og informationsstrategi om euroen bør udbygges grad vis og være fleksibel.
When? and How? Enthusiasm for the single currency can be generated only if the public at large understands, learns to use and embraces the euro.
En effektiv handlingsplan bør ledsages af evalueringsinstrumenter, der giver mulighed for at vurdere kvaliteten og konsekvenserne af de initiativer, der er taget.
With that end in view, the information campaign should convey practical, precise messages: depiction of the euro in the form of coins and banknotes, possibilities for and practical consequences of using the euro in daily life (incomes, pensions, savings, contracts, etc.) and development of a "feel" for prices in euros once conversion rates have been fixed on 1 January 1999.
En konsekvensanalyse giver derved mulighed for bedre at fastlægge kommende initiativer og opnå bedre resultater med disse.
This information should be useful, usable and put to practical use.
Erfaringen viser, at det er vanskeligt at fastlægge instrumenter og budskaber om euroen, som vil fremkalde den samme positive virkning i alle medlemsstaterne.
Information disseminated should also be correct: inaccurate information sometimes circulates as a result of unfamiliarity with the subject. This would create confusion in the minds of the public and would be detrimental to the entire changeover process.
Der kan dog fremdrages visse fælles hovedprincipper:
The Commission will ensure that reference material is available to all information providers to enable them to check the reliability of the information they disseminate.
• vigtigheden af en praktisk orienteret og konkret information
Clearly, it will become increasingly simple to issue practical information as the remaining technical arrangements for introducing the euro are established at Community and/or national level (dual price displays, conversion costs, duration of the period in which national currencies are withdrawn, conditions in which the euro is used in dealings with the public administrations, etc.).
• vigtigheden af at bane vej for accept af euroen i den brede befolkning
4.3.2 Dissemination of specific messages for the "pre-ins"
• nødvendigheden af at formidle meget specifikke budskaber i de lande, der ikke fra starten indfører euroen
Those Member States which are not on the list of countries in the first wave drawn up by the Heads of State or Government meeting within the Council in early May 1998 will have to contemplate preparing specific messages for their citizens: according to circumstances, these messages could explain the practical consequences of the country's non-participation in the euro zone, inform the public about the ground to be made up before they can join the countries in the first wave, and provide information about the euro.
_· vigtigheden af opinionsmåling og konsekvensanalyse af de initiativer, der
This is because, quite apart from the choice or possibility of adopting the euro, even if a Member State does not form part of the first wave its economic and trading links with its partners already in the euro zone will involve its citizens and businesses in
tages.
transactions in euros.
Radio og tv er afgørende kommunikationsmidler i informationsindsatsen over for den brede befolkning.
Radio and television are essential tools in any campaign aimed at the general public.
De bør være en integreret del af enhver kommunikationsplan, især hvis planen er underlagt en aftale med EU om samfinansiering.
These media should form an integral part of all communication plans, and particularly those covered by a Community joint-financing agreement.
Formlerne varierer dog efter de enkelte nationale målgruppers særlige karakteristika og de offentlige myndigheders praksis.
The format of broadcasts and advertising spots will of course vary according to the specific features of national audiences and the approaches followed by public authorities.
Supplerende støtteaktioner fra EU's side vil kunne påtænkes, f.eks. satellittransmissioner via "Europe by Satellite" (der sender direkte til næsten 700 tv-stationer i Europa), interview, studietid, levering af billeder osv.
The Community could contemplate providing more active support: "Europe by Satellite" broadcasts (received by nearly 700 television stations in Europe), organisation of interviews, provision of broadcasting studios, pictures, etc.
Undersøgelser viser, at der er en konstant interesse blandt borgerne for publikationer i papirform (brochurer, foldere).
Surveys have demonstrated the public's steady interest in having information in hard-copy form (brochures and leaflets).
De medlemsstater, der har iværksat informationskampagner, gør alle brug af denne form for kommunikation, enten lokalt (rådhuse, posthuse, banker osv.) og/eller i form af tillæg i de større dagblade og de landsdækkende eller regionale ugeblade.
All the Member States which have already launched their communication plans intend to use this medium, distributing brochures and leaflets through local intermediaries (town halls, post offices, banks, etc.) and/or through inserts in the major national or regional daily and weekly newspapers.
Kommissionen agter ikke på grund af hensynet til subsidiaritetsprincippet, jf. ovenfor, at udsende stort opsatte brochurer til den brede offentlighed. I stedet agter den at udsende informationsmateriale i mindre udbygget form til informationsformidlerne.
Owing to the subsidiarity considerations mentioned earlier, the Commission will not produce brochures for the general public on a large scale, but it will provide useful raw information input for multipliers.
Internettet, cd-rommer, disketter
It will assist all Member States which plan to publish
Konferencer og seminarer
The Internet, CD-ROMs and diskettes
Kommissionen deltager i disse konferencer og seminarer, hvoraf der afholdes mere end 1 000 om året, via egne embedsmænd, der kommer med indlæg, eller via foredragsholderne i foredragsgruppen "Group€uro".
The Quest database in particular, which contains answers to a host of practical, concrete questions frequently asked by members of the public and also certain specialised users, will also be accessible, notably on the Europa Internet site.
Besøgsprogrammerne i Bruxelles omfatter fra nu af desuden som oftest et modul om euroen.
Sites set up by Member States, central banks, the Commission, the European Monetary Institute or private bodies should be interlinked so as to offer users gateways to all the information on the euro available in Europe.
Kommunikationsmidler tæt på borgerne
Answering services
Den oplysning, der formidles lokalt og tæt på borgerne, giver størst mulig garanti for at nå direkte ud til borgerne.
Member States should be encouraged to set up systems for answering, swiftly and personally, questions about the euro asked by members of the public via special telephone or fax numbers, the Internet, the Minitel, etc.