natgillin/translations-raw huggingface dataset:
Dermed bekræfter resultaterne af den fælles komparative analyse af aftalerne om lufthavnstjenester og AMS-aftalerne den fortolkning, at aftalerne mellem Ryanair, AMS og KLU var i overensstemmelse med markedsøkonomiprincippet og konklusionerne i Oxera-rapporten fra 2012.
Ryanair submitted further reports by its consultant Oxera.
Notat 13 fra Oxera — »The impact of Ryanair's operations on airports« non-aeronautical revenues (indvirkningen af Ryanairs aktiviteter på lufthavnenes ikkeluftfartsrelaterede indtægter, den 4. december 2015)
In these reports, Oxera discusses the principles which, according to the airline, should be taken into account as part of the MEO test in the profitability analysis of, on the one hand, airport services agreements between Ryanair and airports and, on the other hand, the marketing services agreements between AMS and the same airports.
I denne rapport undersøgte Oxera indvirkningen af Ryanairs aktiviteter på lufthavnenes ikkeluftfartsrelaterede indtægter, i hvilken forbindelse indtægterne pr. passager blev lagt til grund.
Ryanair emphasises that those reports do not in any way change its position presented earlier that the airport services agreements and the marketing services agreements should be analysed under separate MEO tests.
Efter Oxeras opfattelse havde Ryanairs åbninger af ruter væsentlig positiv indvirkning på niveauet af ikkeluftfartsrelaterede indtægter pr. passager.
The reports indicate that the profits generated by AMS should be included as revenues in a joint analysis regarding profitability while the expenses of AMS would have to be incorporated in the costs.
På denne baggrund erklærede Oxera sin hidtidige tilgang i forbindelse med rentabilitetsanalysen efter markedsøkonomiprincippet samt tilgangen i Kommissionens analyse for konservativ, da der ikke var blevet taget hensyn til denne stigning i lufthavnsindtægterne.
To do this, the reports suggest the application of a cash-flow-based methodology to the joint profitability analysis, meaning that the expenditure by airports on AMS could be treated as incremental operating expenses.
Oxera gennemførte en empirisk analyse under anvendelse af en stikprøve på 57 europæiske lufthavne, i hvilken forbindelse der blev lagt vægt på en størst mulig lighed med de lufthavne, der skulle vurderes i henhold til statsstøttereglerne.
The reports emphasise that marketing activities contribute to the creation and support of the brand's value, which helps to generate effects and benefits not only for the duration of the contract, but also after its termination.
Oxera bemærkede, at Ryanairs åbninger af ruter i 29 af lufthavnene havde medført en stigning i de ikkeluftfartsrelaterede indtægter pr. afrejsende passager på ca. 12,0-13,7 % i reelle priser (inflationskorrigerede), og at der var tale om en statistisk signifikant effekt.
This would especially be the case if, due to the fact that Ryanair has concluded an agreement with this airport, other airlines establish themselves at the airport, which will in turn attract more shops to install themselves there and therefore bring in more non aeronautical revenues for the airport.
Dette skyldes sandsynligvis, at Ryanair-passagerer bruger flere penge end passagerer fra andre luftfartsselskaber, hvilket til dels skyldes et begrænset gastronomisk udbud om bord på lavprisselskabernes fly, og/eller at Ryanairs åbning af ruter giver anledning til udbygning af terminaler, fordi dette eksempelvis tiltrækker flere detailhandlere.
According to Ryanair, if the Commission proceeds to undertake a joint analysis of profitability, those benefits have to be taken into account by treating the expenses of AMS as incremental operating costs, net of AMS payments.
Derudover fastslog Oxera, at det er en effekt, der generelt kan iagttages hos lavprisflyselskaber.
Furthermore, Ryanair is of the opinion that a terminal value has to be included in the projected incremental profits at the end of the airport services agreement in order to take into account the value generated after the termination of the agreement.
På grund af væksten i lavprisflysektoren, hvor stærke varemærker med stor passagervolumen er repræsenteret, kan åbningen af lavprisruter være startskuddet til en væsentlig udbygning af den pågældende lufthavn og dermed resultere i højere ikkeluftfartsrelaterede indtægter pr. passager.
The terminal value could be adapted on the basis of a ‘renewal’-probability, measuring the expectation that profits will persist after the termination of the agreement with Ryanair or if similar conditions are agreed with other airlines.
Med udgangspunkt i lufthavnsstikprøven konkluderer Oxera, at regulære luftfartsselskabers åbninger af ruter i modsætning hertil ikke har nogen signifikante indvirkninger på de ikkeluftfartsrelaterede indtægter pr. passager.
Ryanair considered that it would then be possible to calculate a lower limit for benefits generated jointly by the agreement with AMS and the airport services agreement, reflecting the uncertainties of incremental profits after the termination of the airport services agreement.
Ifølge Oxera fremhæver disse resultater den konservative karakter af den tilgang, der indtil videre er anvendt i dets egen rentabilitetsanalyse i forbindelse med testen af det markedsøkonomiske investorprincip samt i Kommissionens analyse.
To supplement this approach, the reports present a synthesis of the results of studies on the effects of marketing on the value of a brand.
Disse analyser har ikke taget udgangspunkt i en øget vækst i de ikkeluftfartsrelaterede indtægter pr. passager og ville således ikke omfatte de mere vidtgående fordele ved Ryanairs tilstedeværelse i lufthavnene, men derimod er det kun skønnene for de ikkeluftfartsrelaterede indtægter pr. afrejsende passager, der er fremskrevet med den langt lavere inflationsrate.
Those studies recognise that marketing can support the value of a brand and can help to build a customer base.
Derfor går Oxera ud fra, at den forventede rentabilitet af Ryanair-aftalerne med lufthavnen i forbindelse med dens analyse efter det markedsøkonomiske investorprincip og i forbindelse med Kommissionens analyse er blevet fastsat for lavt.
According to the reports, in the case of an airport, marketing on ryanair.com increases the visibility of the brand in particular.
AMS fremsendte følgende bemærkninger.
The reports moreover state that smaller regional airports wishing to increase their air traffic can therefore especially increase the value of their brand by concluding marketing services agreements with AMS.
Om AMS og Ryanairs websted
The reports lastly indicate that a cash-flow-based approach is to be preferred over a capitalisation approach, in which the costs of marketing services provided by AMS would be treated as capital expenditure on an intangible asset (that is, the value of the brand).
AMS fremfører, at Kommissionen ikke behandler Ryanair og AMS som en enhed, og at de mellem AMS og DMG indgåede markedsføringsaftaler ikke må ses som et supplement til aftalen mellem lufthavnen og Ryanair.
The capitalisation approach would only take into account the proportion of marketing expenditure that is attributable to the intangible assets of an airport.
AMS tilbyder markedsføringsydelser, der har et specifikt separat formål og er værdiansat til deres markedsværdi, og som blev forhandlet og indgået særskilt mellem Ryanair og den pågældende lufthavn.
The marketing expenses would be treated as capital expenditure in an intangible asset, and then depreciated for the duration of the contract, taking into consideration a residual value at the foreseen termination of the airport services agreement.
Ryanairs beslutning om at engagere en mellemmand til at sælge reklameplads på sit websted ville heller ikke være usædvanlig.
This approach would not take into account the incremental profits which the conclusion of the airport services agreement with Ryanair would bring in and it is also difficult to calculate the value of the intangible asset due to the expenses of the brand and the time period of use of the asset.
AMS har haft succes med at fremme og sælge reklameplads til en række virksomheder i hele Europa, både private og offentlige.
The cash-flow method is more appropriate than a capitalisation approach, since the latter would not capture the positive benefits to the airport that are expected to arise as a result of signing the airport services agreement with Ryanair.
I markedsføringsmæssig henseende er Ryanairs websted særligt attraktivt på grund af følgende forhold: Det er en af de mest populære rejseportaler i verden, den gennemsnitlige opholdstid på Ryanairs websted er usædvanlig lang, reklame for en lufthavn på Ryanairs websted henvender sig udelukkende til potentielle passagerer i denne lufthavn, og dermed er tidstab enten udelukket eller begrænset til et lavt niveau (til forskel fra reklamer i aviser, radio, TV og i andre mindre stærkt fokuserede medier, der henvender sig til den brede offentlighed).
Oxera Note 8 — Allocation of investment costs, prepared for Ryanair, 12 September 2014
Om fravær af fordele for AMS og Ryanair
The note discusses how airport infrastructure investment costs should be allocated to airline agreements, in the circumstances where it is appropriate to treat such costs as relevant to an incremental profitability assessment of an airline agreement, when applying the market economy operator principle (MEOP).
AMS indgår markedsføringsaftaler med både offentlige og private lufthavne, turistorganisationer, biludlejningsfirmaer, websteder for hotelreservation, forsikringsselskaber og udbydere af telekommunikationstjenester.
Oxera states that the appropriate way to allocate investment costs is in relation to the expected share of capacity represented by a given airline agreement.
Offentlige og private annoncører kan købe reklameplads hos AMS til tilsvarende priser og i samme mængder.
Thus, the consultancy company highlights the critical difference of measuring utilisation with respect to capacity, by reporting the cases of Alghero, Västerås, Reus and Girona.
På baggrund heraf kan AMS' aftaler med statsligt drevne lufthavne eller deres datterselskaber ikke indeholde statsstøtte.
Oxera Note 9 — Evaluating the wider impact of AMS Agreements on airport traffic, prepared for Ryanair by Oxera, 26 September 2014
AMS har indgået aftaler med flere privatejede eller privatkontrollerede lufthavne (heriblandt […] og […]) samt med andre private parter på sammenlignelige, ikkediskriminerende vilkår.
This report sets out how to empirically test whether AMS Agreements have wider benefits in terms of enhancing an airport's brand value and generating network externalities.
Med hensyn til spørgsmålet om forretningsmæssig interesse, som en lufthavn havde i at reklamere på ryanair.com, kritiserer AMS den i åbningsafgørelsen indeholdte konklusion fra Kommissionen.
Oxera has underlined that the Commission has so far never concluded through an empirical analysis that the only benefits of advertising on ryanair.com are to increase levels of Ryanair traffic.
Da AMS tilbyder sine tjenesteydelser til markedspriser, er der intet retligt grundlag for at sætte spørgsmålstegn ved DMG's og lufthavnens økonomiske bevæggrunde for at reklamere på Ryanairs websted.
Oxera discusses the possible wider benefits of the AMS agreements in light of the qualitative evidence provided by the Alghero Airport.
AMS fremførte adskillige grunde til, at DMG købte markedsføringsydelser fra AMS for at reklamere på ryanair.com.
In fact, it is understood that the increase in levels of non-Ryanair traffic operating from Alghero Airport is thought to be at least partly due to the benefits of advertising on ryanair.com.
Disse grunde kan grupperes som følger:
Oxera states that it is therefore plausible that advertising on ryanair.com could have a wider long-term impact on traffic levels at airports, beyond increasing levels of Ryanair traffic.
For det første er reklame på Ryanairs websted en investering i varemærkegenkendelse.
However, the consultancy firm recognises that, due to information asymmetry, it is not possible to appropriately control for all the changes happening in the market at the same time.
Lufthavnsoperatører i perifere lufthavne står over for betydelige udfordringer med hensyn til at få deres brand ud til passagerer, luftfartsselskaber og salgschefer uden for luftfartssektoren, som alle er potentielle indtægtskilder for lufthavne.
Oxera therefore highlights the need for a more robust analysis of the long-term impact of advertising on ryanair.com on traffic at the airports.
Øget varemærkegenkendelse kan være til gavn for lufthavne på en række gensidigt inkluderende og supplerende måder; navnlig kan det tiltrække i) indrejsende passagerer fra det flyselskab, som reklamerer for lufthavnen på sit websted, ii) potentielle kunder, som browser et luftfartsselskabs websted, hvor en lufthavn reklamerer med at flyve til den pågældende lufthavn via et andet luftfartsselskab, der har ruter til lufthavnen, iii) andre flyselskaber til at flyve til den pågældende lufthavn, og iv) salgschefer (f.eks. detailforretningskæder i lufthavne).
Oxera suggests different statistical approaches that could be followed by the Commission to examine the impact of advertising on ryanair.com on both non-Ryanair and Ryanair traffic at airports.
For det andet øger reklamer på Ryanairs websted andelen af indrejsende passagerer.
Oxera outlines that, if the empirical analysis demonstrates that there are wider benefits of advertising on ryanair.com, it would be important to account for these benefits appropriately within the Airport Services Agreement and the AMS ex ante profitability analysis under the Commission's approach.
Lufthavne genererer typisk godt halvdelen af deres indtægter fra ikkeluftfartsrelaterede aktiviteter.
As a suggestion, the benefits could be included through the incorporation of the terminal value within the profitability analysis to reflect the value created by marketing activities.
For det tredje er det blevet almindelig praksis at foretage markedsføring og annoncering på alle luftfartsselskabers websteder.
The report analyses the expected profitability of the 2006 Airport Services Agreement on an ex ante basis.
Ryanair.com har særlig værdi som et forum for markedsføring af en bred vifte af rejserelaterede produkter og tjenesteydelser.
The document also presents sensitivity checks on the results from the 2011 MEOP Report regarding the expected profitability of the 2002 Airport Services Agreement.
Men selv hvis Ryanair var pionér på dette område, er det fejlagtigt at antage, at lufthavnene ikke også udnytter andre luftfartsselskabers websteder til selvpromoverende aktiviteter.
Oxera has examined the expected profitability of each agreement under several scenarios around the base case.
AMS' priser på tjenesteydelser
Oxera affirms that the base case aims to reflect Klagenfurt's assumptions in so far as these are verified by information from the airport, at the time of signing the Airport Services Agreements.
AMS bemærker, at dets tjenesteydelser prissættes til markedspris.
The expected profitability of each agreement has been measured by Oxera with the Net Present Value (NPV) methodology.
Som begrundelse herfor fremfører AMS, at i) en række privatkunder fra forskellige brancher uden for lufthavnssektoren som f.eks. […] køber markedsføringsydelser hos AMS, hvilket i sig selv er tilstrækkelig dokumentation for, at der med hensyn til AMS' priser er tale om faktiske markedspriser, ii) afgørelsen fra Tribunal Administratif de Marseille og Bratislava-sagen dokumenterede værdien af AMS' markedsføringsprodukter og de fordele, som modparten kan opnå ved indgåelsen af sådanne aftaler, og at iii) de af AMS beregnede priser var baseret på objektive kriterier og blev offentliggjort gennemskueligt på dets websted.
The NPVs of each of the agreements were expected to be positive, thus the results from the profitability analysis indicate that the 2002 Airport Services Agreement and the 2006 Airport Services Agreement were sufficiently profitable such that an MEO investor would have been likely to offer similar terms.
AMS henviser desuden til rapporten fra Zenobie Conseil og en undersøgelse fra et uafhængigt konsulentfirma, som Kommissionen har forelagt, for at illustrere, at AMS' ydelser hverken er værdiløse eller for dyre, som det antydes af Kommissionen.
The analysis of the expected profitability of the 2002 Airport Services Agreement presented in the report demonstrates that the overall conclusions from Oxera's 2011 report are robust to a number of sensitivity checks.
I åbningsafgørelsen dokumenteres det ikke, at DMG's beslutninger kan tilregnes staten, idet Kommissionen blot henholder sig til det organisationsretlige kriterium om statsejerskab i sidste ende, der stammer fra dens analyse af aftalen med LV (som igen har afsæt i KFBG's beslutninger).
These sensitivity checks include changes to the discount rate, incremental costs, non-aeronautical revenues and investment costs.
Derfor opfordrer AMS Kommissionen til at fremlægge en velfunderet analyse.
Combined with the results from the comparator analysis, the provided evidence shows that the arrangements are in line with the MEOP.
ØSTRIGS BEMÆRKNINGER TIL INTERESSEREDE PARTERS BEMÆRKNINGER
Furthermore the arrangements at Klagenfurt appear to be market-conform, even under a number of sensitivities regarding the assumptions underlying the analysis.
Østrigs bemærkninger til interesserede parters bemærkninger — Austrian Airlines, Lufthansa, Germanwings
The evidence indicates that, under similar circumstances, a MEO investor would have found it profitable to have offered similar arrangements to those agreed between Ryanair and KLU.
Til den første og anden bemærkning fra de tre luftfartsselskaber af 23. juli 2012 og 18. september 2012 anførte de østrigske myndigheder, at de kun havde været i kontakt med KFBG og Lufthansa i forbindelse med læseligheden af bestemte tabeller i de dokumenter, der skal vurderes.
Finally, Oxera refers to the cost-benefit analysis undertaken by the Austrian Authorities — covering the period from 27 June 2002 to 29 October 2005 — and claims that the analysis should not be relied on for assessing the compatibility with the MEOP since; (i) the analysis appears to model the conditions of the public tender for the operation of a direct route between Klagenfurt and London issued by DMG in November 2011, rather than the conditions in the 2002 Airport Services Agreement; (ii) the analysis does not appear to be on a fully ex ante basis, as it covers only the period during which Ryanair actually operated at the airport, rather the term specified in the 2002 Airport Services Agreement; and (iii) the implied aeronautical charges from the cost-benefit analysis submitted by the Austrian Authorities are significantly lower than those specified in the 2002 Airport Services Agreement.
Henvisningen til afgiftsordningerne i de første østrigske bemærkninger fra 2008 har udelukkende været tænkt som en generel henvisning til eksistensen af afgiftsordninger i andre lufthavne.
Oxera Note 11 — Why is comparator analysis an important supplement to profitability analysis in MEOP assessments?, prepared for Ryanair by Oxera, 26 January 2015
Lufthavnene Frankfurt/Hahn og Lübeck kan på grund af deres anderledes økonomiske struktur ikke sammenlignes med KLU.
The note explains why comparator analysis should be relied on in MEOP assessments of airport-airline deals, at least as a cross-check of the results from the profitability analysis.
For så vidt angår antagelsen om et »proformaudbud« anfører de østrigske myndigheder, at der ifølge myndighederne i Kärnten meget vel kan have været planlagt en procedure for indgåelse af en offentlig kontrakt, nemlig etableringen af en ruteflyforbindelse mellem London og Klagenfurt.
In fact, Oxera highlights that, in line with the approach advocated by the Commission in its notion of aid notice and in other sectors (e.g. sea ports sector), comparator analysis should play an important role in MEOP assessments of airport-airline deals.
Udbuddet vedrørte helt generelt en rute til London.
This is particularly the case when no assessment of the efficiency of the airport's costs is undertaken as part of the profitability analysis.
Der var ingen indikation af, at den efterspurgte rute var begrænset til Stansted eller en anden bestemt lufthavn i London.
In fact, as a market economy operator would be expected to manage their costs efficiently, in order for the MEOP assessment to deliver a robust conclusion, it is important to examine the efficiency of the airport's costs.
Endvidere gør Østrig opmærksom på, at der også kan gennemføres udbud, selv om det ikke er obligatorisk.
Furthermore, Oxera argues that it is possible for an airline to pay the same level of charges at two airports with similar characteristics.
Argumentet om, at et udbud ikke har været nødvendigt, er således irrelevant.
However, if one of the airports is not efficient, it could be concluded that the airport-airline agreement is not in line with the MEOP.
Østrig henviser fortsat til udbuds økonomiske funktion.
Oxera underlines that, when signing deals with the airport, Ryanair is not in a position to be able to observe the efficiency of the airport's costs, while the airport can assess whether a deal is likely to be profitable.
Et udbud skaber gennemsigtighed med hensyn til eksistensen af efterspørgsel og betingelserne for efterspørgslen.
In conclusion, it is understood that the current approach of the Commission to assess the compatibility of airport-airline deals with the MEOP, provides Ryanair with insufficient legal certainty when signing deals with airports.
Dette giver markedsmodparten mulighed for at formulere et bud, som så indikerer en markedspris.
Oxera Note 12 — Economic MEOP assessments: comparator analysis, including AMS, Addendum to Oxera's 2010 report, 10 April 2015
Den kendsgerning, at der ikke indkom nogen bud, viser, at de af efterspørgeren formulerede prisforventninger lå under markedsprisen.
The note examines the impact of undertaking a joint Airport Services Agreement and AMS comparator analysis at KLU, in light with the Commission's approach.
En korrekt gennemført udbudsprocedure forudsætter, at udbuddet blev behørigt offentliggjort, og at potentielle bydende havde tilstrækkelig tid til at formulere et bud.
Oxera underlines that the analysis does not prejudices Ryanair's position of treating the Airport Services Agreements and AMS agreements separately.
KLU's udbud havde opfyldt disse krav.
The analysis has been based on the same set of comparator airports as in Oxera's 2012 report at KLU.
Østrigs bemærkninger til interesserede parters bemærkninger — Ryanair og AMS
The stability of the ownership and funding structure of the airports has been checked in order to ensure the accuracy of the comparison.
Østrig anfører, at reklamen på ryanair.com kun gav mening for Kärnten og KLU, hvis Ryanair befløj KLU, fordi den tilsigtede kundekreds kun herigennem kunne omsætte sin interesse i praksis med et faktisk køb.
Over the period under consideration, net charges paid by Ryanair at KLU net of marketing payments received by Ryanair and AMS have been higher than average net charges at the comparator airports, on both a per departing passenger and a per turnaround basis.
Det samme gælder for trafikken til London, idet den lokale befolknings mobilitet hermed forbedres.
This implies that a market economy operator would have been likely to have offered similar arrangements to Ryanair.
Derudover støtter Østrig en række udtalelser fra Ryanair:
The results from the joint Airport Services Agreement and AMS comparator analysis are therefore consistent with the interpretation that the arrangements between Ryanair, AMS and KLU were in line with the MEOP test and with the findings from Oxera's 2012 report.
Der er ikke foretaget nogen investeringer, som vil kunne tilskrives Ryanairs tilstedeværelse i lufthavnen.
Oxera Note 13 — The impact of Ryanair's operations on airports' non-aeronautical revenues, 4 December 2015
Som allerede nævnt i det foreliggende tilfælde er rabatter og incitamenter i overensstemmelse med det markedsøkonomiske investorprincip.
In this report, Oxera examined the impact of Ryanair's operations on airports' non-aeronautical revenues, on a per passenger basis.