natgillin/translations-raw huggingface dataset:
Formålet med markedsføringsaftalerne var ifølge Tyskland at indkøbe markedsføringstjenester til markedspris, som primært ville promovere delstaten Rheinland-Pfalz som destination for turisme og erhvervsaktiviteter.
According to Germany, even if, however, the Commission were to find that no entrustment act existed, the operating aid to the Airport would nevertheless comply with the principles of the SGEI rules and would therefore have to be considered to be compatible with the internal market.
Da markedsføringsaftalen ikke specifikt havde til formål at promovere lufthavnen, er der ifølge Tyskland ingen forbindelse mellem markedsføringsforanstaltningerne og passagertallene.
Germany furthermore rejected the Commission's suggestion that the duty to operate pursuant to the airport's operating licence would automatically come to an end if the airport was to cease its operations.
Tyskland anførte, at markedsføringsforanstaltningerne tilfældigvis også havde til formål at promovere Zweibrücken lufthavn.
It asserted that the financial support granted to the airport serves to enable the airport to continue operating and thereby to fulfil its duty to operate, that is to say, to provide the SGEI with which it has been entrusted.
Tyskland understregede, at delstaten ved at indgå markedsføringsaftalen blot indkøbte markedsføringstjenester til markedspris, og at aftalen ikke indebar statsstøtte og ikke skulle vurderes som en støtteforanstaltning til fordel for et luftfartsselskab i henhold til retningslinjerne for luftfart fra 2005.
Germany argued further that preventing the closure of the facility is the essence of the duty to operate.
BEMÆRKNINGER FRA INTERESSEREDE PARTER
Referring to the wide discretion of Member States to define what constitutes a SGEI, Germany pointed out that it had discretion to determine the necessity and extent of entrusting the airport with an SGEI.
NEDSATTE LUFTHAVNSAFGIFTER
In as far as the Commission had referred to the proximity to Saarbrücken Airport, Germany again stressed that without the two airports the region would suffer from a severe under-supply of airport services, necessitating the entrustment of both airports with an SGEI.
Ryanair hævdede, at de rabatter, som FZG indrømmede forskellige luftfartsselskaber, ikke indebar statsstøtte, da de var i overensstemmelse med det markedsøkonomiske princip.
Sections 4.2 and 4.3 of the 2005 Aviation Guidelines
Når det markedsøkonomiske princip anvendes på forholdet mellem lufthavn og luftfartsselskaber, burde det ifølge Ryanair kun undersøges, om aftalen sikrede lufthavnen bedre rentabilitet.
Germany asserted that even if the operating aid were to be considered not to have been exempted from notification under the 2005 SGEI Decision, it would be compatible pursuant to the 2005 Aviation Guidelines.
Ryanair fandt, at alle infrastrukturomkostninger og faste driftsomkostninger skulle behandles som irreversible omkostninger (»sunk costs«).
At the outset, Germany stressed that a large part of the losses covered result from the Airport performing activities falling within the public policy remit.
Ifølge Ryanair burde Kommissionen ved vurderingen af, om aftalen var i overensstemmelse med det markedsøkonomiske princip, derfor udelukkende tage de ekstraomkostninger, som knytter sig direkte til lufthavnens levering af lufthavnstjenester til det pågældende luftfartsselskab, i betragtning og undersøge, om de samlede indtægter, som følger af aftalen, overstiger disse ekstraomkostninger.
In addition, it pointed out that the P&L Agreement does not cover costs that an airport operator ‘normally’ would have to bear.
I denne sammenhæng understregede Ryanair, at ingen af infrastrukturomkostningerne var opstået i forbindelse med aftalen mellem Ryanair og FZG, og at de derfor ikke burde medregnes som meromkostninger i forbindelse med denne aftale.
It argued in this context that a large part of the costs not related to the performance of activities falling within the public policy remit stem from the particular history of Zweibrücken airport and are, in this sense, not ‘normal costs’.
Ryanair forklarede videre, at rabatterne ikke selektivt begunstigede Ryanair.
Germany submitted that the Airport has the obligation to cater to general aviation and had to incur costs to convert the existing military infrastructure.
Ryanair hævdede, at den rabat, der blev givet i det første driftsår, blev indrømmet som anerkendelse af den betydelige kommercielle risiko, selskabet påtog sig, da det planlagde ruter året rundt til en lufthavn, der på daværende tidspunkt var ukendt.
In any event, Germany asserted that the conditions of Sections 4.2 and 4.3 of the 2005 Aviation Guidelines were fulfilled ‘in fact’.
I forbindelse med Zweibrücken havde Ryanair ingen grund til at påtage sig en sådan kommerciel risiko uden incitamentsmekanismer.
In particular, Germany stated that, as only the actual losses are covered, the presence of overcompensation can be excluded.
Ryanair anførte desuden, at lignende mekanismer blev tilbudt andre luftfartsselskaber, dvs. at rabatten på lufthavnsafgifter i det første driftsår blev indrømmet alle luftfartsselskaber, der åbnede nye ruter fra Zweibrücken.
With respect to the bank loan, Germany submitted that the Sparkasse Südwestpfalz, which granted the loan, operates as a normal commercial bank and acted as such in granting the loan, so that the decision to grant the loan is not imputable to the State.
Ryanair understregede navnlig, at dets aftale med FZG indeholdt en klausul om, at »[D]enne aftale indgås på et ikke-eksklusivt grundlag.
Germany stated further that when taking up the loan, the FZG compared offers from various banks, and the Sparkasse loan complied with market terms.
Parterne er enige om, at de betingelser, der gives Ryanair i henhold til aftalen, også på et gennemsigtigt og ikkediskriminerende grundlag er tilgængelige for andre luftfartsselskaber, der forpligter sig til et tilsvarende omfang af luftfartsaktiviteter i lufthavnen« [24].
As regards the 100 % guarantee of the loan granted by the Land, Germany submitted that it is normal commercial practice for a shareholder to guarantee the loans taken out by its subsidiaries.
Ryanair anførte, at aftalerne mellem selskabet og FZG under ingen omstændigheder indebærer statsstøtte, da de ikke kan tilregnes staten.
In any event, Germany argued that the loan was used exclusively for the modernisation of the runway, necessitated by safety concerns and thus falling within the public policy remit.
Ryanair hævdede, at de beviser, Kommissionen havde anvendt til at påvise tilregnelse til staten, ikke er tilstrækkelige, da de afspejler de offentlige myndigheders interesse i lufthavnens forretningsforbindelser og fremtid, men ikke påviser, at de offentlige myndigheder rent faktisk har været involveret i FZG's forhandlinger og aftaler med Ryanair.
As the measure financed by the loan was thus not subject to State aid rules, it argued that the guarantee granted by the Land does not constitute aid either.
Ryanair fremlagde endvidere en række notater udarbejdet af Oxera og en analyse foretaget af professor Damien P. McLoughlin.
Finally, Germany asserted that even if the guarantee were to be considered to be subject to State aid rules, no advantage was conferred on FZG, since the interest rate on the guaranteed loan was still higher than comparable loans granted to FGAZ that were not secured by a guarantee.
Statsstøttesager vedrørende Ryanair, udarbejdet for Ryanair af Oxera, 9. april 2013
Concerning the internal cash pool, Germany claimed that the Land's internal cash-pool is a normal financing mechanism used in the relationship between mother companies and subsidiaries.
Oxera fandt, at Kommissionens fremgangsmåde, som består i kun at acceptere referencelufthavne, som ligger inden for det samme forretningsområde som den lufthavn, undersøgelsen drejer sig om, er forkert.
Germany stated that the cash-pool is a financial instrument which was established by the Land in 2002.
Oxera hævdede, at markedsreferencepriserne hos referencelufthavnene ikke påvirkes af den statsstøtte, der er tildelt de omkringliggende lufthavne.
The Land's institutions and foundations and all undertakings governed by private law of which the Land owns more than 50 %, can participate in the cash pooling facility.
Det er derfor muligt at anslå en pålidelig referencemarkedsværdi i forbindelse med vurderingen af markedsøkonomiprincippet.
Germany explained that the daily account balance of the cash pool is managed by the ‘Landeshauptkasse’ of the Land.
Ifølge Oxera:
According to Germany, the cash pool is not financed directly out of the budget of the Land, but from the surplus cash of the participants.
anvendes referenceanalyser ofte i forbindelse med vurdering af markedsøkonomiprincippet inden for andre områder end statsstøtte
Germany explains further that any surplus of cash in the cash pool is invested on the capital markets;
udøver virksomhederne kun indflydelse på hinandens afgørelser, når produkterne er substituerbare eller komplementære
in the same way, a deficit is balanced by loans obtained on the capital market.
er de lufthavne, der ligger inden for det samme forretningsområde, ikke nødvendigvis i konkurrence med hinanden, og de referencelufthavne, der anvendes i de fremlagte rapporter, møder begrænset konkurrence fra de statsejede lufthavne i deres forretningsområde (under en tredjedel af de erhvervslufthavne, der ligger inden for referencelufthavnenes forretningsområde, er 100 % statsejede, og ingen af dem var omfattet af en statsstøtteprocedure (i april 2013))
Thus, Germany was of the opinion that any financial support from the cash-pooling facility is not granted through State resources, and is also not imputable to the State.
er der, selv når referencelufthavnene møder konkurrence fra statsejede lufthavne i det samme forretningsområde, anledning til at formode, at deres adfærd er i overensstemmelse med det markedsøkonomiske princip (f.eks. hvis den private sektor har store kapitalinteresser, eller hvis lufthavnen forvaltes privat)
Germany pointed out that even though no collateral is required from the undertakings benefiting from the cash-pool, they are under the Land's supervision and as majority shareholder of FGAZ the Land could always request securities.
fastsætter de lufthavne, der overholder det markedsøkonomiske princip, ikke deres priser til under marginalomkostningerne.
In Germany's opinion it makes economic sense that the mother company enables its subsidiaries to finance themselves at rates comparable to those available to the mother company — in this case the Land Rhineland-Palatinate — itself.
Notat 2 fra Oxera — Principper, som ligger til grund for rentabilitetsanalysen i forbindelse med undersøgelser af markedsøkonomiprincippet.
According to Germany, the financing derived from the cash pool could therefore not be compared to a classical loan.
Oxera hævdede, at rentabilitetsanalysen, som det har foretaget i sine rapporter, der er blevet forelagt Kommissionen, følger de principper, som en fornuftig privat investor ville vælge, og afspejler den tilgang, som udspringer af Kommissionens tidligere afgørelser.
Germany finally asserted that the Land has never injected resources from its regular budget into the cash-pool, but has rather taken up capital on the market where necessary.
Følgende principper understøtter rentabilitetsanalysen:
Asserting that the loan, the guarantee and the cash-pool do not constitute State aid, Germany did not submit any arguments concerning their compatibility.
Vurderingen foretages trinvist.
Germany submitted that the contracts between Zweibrücken Airport and the various airlines did not contain any State aid, as they were not imputable to the State in the first place.
En forretningsplan er ikke nødvendigvis påkrævet på forhånd.
It asserted that the negotiation and conclusion of those agreements was the responsibility of FZG, falling within the scope of its purely commercial tasks.
Kun indtægterne fra den opererende lufthavns økonomiske virksomhed bør tages i betragtning.
Germany stated further that the Land did not directly participate in any negotiations on discounts with the airlines.
Hele aftalens løbetid, herunder eventuelle forlængelser, bør tages i betragtning.
Germany submitted that imputability could, finally, not stem from the fact that the schedule of charges had to be approved by a public supervisory authority according to § 43a LuftVZO, which is a general regulatory requirement applying to public and private airports alike.
De fremtidige pengestrømme bør tilbagediskonteres for at vurdere aftalernes rentabilitet.
Germany was further of the opinion that the discounts granted to various airlines did not confer any selective advantage upon them, as the discounts were equally available to all interested airlines.
Den gradvist stigende rentabilitet, som aftalerne mellem Ryanair og lufthavnene indebærer, bør vurderes med udgangspunkt i et overslag over det interne afkast eller foranstaltninger baseret på nettonutidsværdien.
It submitted that the discounts would only have granted a selective advantage if they had not been available on a non-discriminatory basis and if one airline had paid higher or lower charges than others, without there being any objective reason for this differentiation.
Analyse udarbejdet af professor Damien P. McLoughlin — Brand building:
According to Germany, at the same time, granting the discounts is said to have made economic sense for FZG, as it allowed the airlines to establish themselves at an airport that was new to commercial aviation.
why and how small brands should invest in marketing, for Ryanair, 10. april 2013
Germany submitted that by granting the discounts, the Airport distributed the risk involved in establishing a new route between itself and the airlines, while also allowing both sides to profit from increasing passenger numbers.
Denne rapport har til formål at beskrive den forretningsmæssige logik, der ligger til grund for de regionale lufthavnes beslutninger om at købe annonceplads på Ryanair.com fra AMS.
Germany asserted that without the discounts, the airlines would not have been willing to establish themselves in Zweibrücken.
I henhold til rapporten findes der et stort antal meget stærke, kendte og ofte anvendte lufthavne.
Germany stated that the rebates for the airlines have to be regarded as a possibility to generate additional income for FZG, as the fixed costs for operating the airport had to be incurred in any event (to serve general and military aviation) while the establishment of new airlines only causes very marginal additional variable costs.
De mindre, regionale lufthavne skal finde en blivende måde at viderebringe budskabet om deres mærke til så stort et publikum som muligt.
According to Germany the reduced airport fees are not selective because they were granted on a non-discriminatory basis.
De traditionelle former for markedsføringskommunikation kræver udgifter, som overstiger deres midler.
Therefore, Germany was of the opinion that there was no distortion of competition.
Notat 3 og 4 fra Oxera — »How should AMS Agreements be treated within the profitability analysis as part of the market operator test?«, 17. og 31. januar 2014
Germany asserted that the airlines were not able to create a stronger position on the market based on these fees.
Ryanair indgav yderligere rapporter udarbejdet af dets rådgiver Oxera.
Asserting that the discounts to various airlines do not constitute State aid, Germany did not submit any arguments concerning their compatibility.
I disse rapporter beskrev Oxera de principper, der ifølge luftfartsselskabet bør tages i betragtning i forbindelse med vurderingen af opfyldelsen markedsøkonomiprincippet i rentabilitetsanalysen af på den ene side aftalen om lufthavnstjenester mellem Ryanair og lufthavne og på den anden side markedsføringsaftalerne mellem AMS og de samme lufthavne [25].
Germany stressed that the marketing contracts concluded between the Land and AMS are independent from FZG.
Ryanair understregede, at disse rapporter ikke på nogen måde ændrer selskabets holdning, ifølge hvilken aftalerne om lufthavnstjenester og markedsføringsaftalerne bør vurderes i særskilte vurderinger af markedsøkonomiprincippet.
German asserted that the objective of the marketing contracts was to buy marketing services at market price that would primarily promote Land Rhineland-Palatinate as a destination for tourism and economic activities.
I henhold til disse rapporter bør de af AMS genererede indtægter opføres på indtægtssiden med henblik på en analyse under ét af rentabiliteten, og AMS' udgifter bør opføres på udgiftssiden.
According to Germany, as the marketing services agreement was not directed specifically at promoting the airport, there was no link between the marketing measures and passenger numbers.
Til dette formål foreslås det i rapporterne at anvende en pengestrømsbaseret metode, hvor udgifterne vedrørende AMS behandles som supplerende driftsudgifter.
Germany stated that the marketing measures incidentally also aimed at promoting Zweibrücken Airport.
I rapporterne understreges det, at markedsføringsaktiviteterne er med til at skabe og styrke varemærkets værdi, hvilket kan forventes at skabe aktivitet og udbytte, ikke blot i markedsføringsaftalens løbetid, men også efter dens udløb.
Stressing that by concluding the marketing services agreement the Land simply purchased marketing services at market price, Germany submitted that the marketing contract did not contain State aid and did not have to be assessed as an aid measure benefiting an airline pursuant to the 2005 Aviation Guidelines.
Det er bl.a. tilfældet, når en aftale indgået med Ryanair får andre luftfartsselskaber til at etablere sig i lufthavnen, hvilket igen tiltrækker forretninger og dermed øger lufthavnens indtægter, der ikke er luftfartsindtægter.
COMMENTS FROM INTERESTED PARTIES
Ifølge Ryanair skal dette udbytte tages i betragtning, hvis Kommissionen foretager en samlet analyse af rentabiliteten, idet udgifterne vedrørende AMS skal opfattes som supplerende driftsudgifter, og det supplerende udbytte skal beregnes efter fradrag af AMS-betalingerne.
DISCOUNTED AIRPORT CHARGES
Ryanair mener desuden, at der kan indregnes en endelig værdi i det supplerende udbytte, der kan forventes ved udløbet af aftalen om lufthavnstjenester, for at tage højde for den værdi, der skabes efter aftalens udløb.
Ryanair asserted that the discounts granted to various airlines by FZG did not contain State aid, as they complied with the MEO principle.
Den endelige værdi kan beregnes med udgangspunkt i en »fornyelsessandsynlighed«, der måler forventningen om, at udbyttet opnås efter udløbet af aftalen med Ryanair, eller hvis der indgås aftaler med andre luftfartsselskaber på tilsvarende vilkår.
First, Ryanair argued that in applying the MEO principle to the relationship between airport and airlines, it should only be asked whether the contract was incrementally profitable for the airport.
Der kan ifølge Ryanair på denne måde beregnes en nedre grænse for det udbytte, som aftalen med AMS og aftalen om lufthavnstjenester genererer tilsammen, idet der tages højde for uvisheden omkring det supplerende udbytte efter aftalen om lufthavnstjenesters udløb.
Ryanair considered that all infrastructure and fixed operating costs should be treated as sunk costs.
Denne tilgang understøttes i ovennævnte rapporter af et sammendrag af undersøgelsesresultater vedrørende markedsføringskampagners indvirkning på et varemærkes værdi.
According to Ryanair, when assessing whether the contract complied with the MEO principle, the Commission should thus only take the incremental costs of the airport, which are directly related to providing airport services to the airline in question, into account, and examine whether the total revenue derived from the contract outweighs those incremental costs.
Disse undersøgelser bekræfter, at markedsføringskampagner kan øge værdien af et varemærke og yderligere hjælpe med at fastholde kunderne.
In this context, Ryanair emphasised that none of the infrastructure costs were incurred in connection with the agreement between Ryanair and FZG, and they could thus not count as incremental costs connected to that agreement.
Ifølge rapporterne forbedrer reklamer på Ryanair.com navnlig mærkets synlighed, når der er tale om en lufthavn.
In assessing the revenue, on the other hand, Ryanair asserted that the Commission must also take account of network externalities that would have been expected to materialise when FZG and Ryanair concluded the services contract in 2008.
I rapporterne tilføjes det, at de mindre regionale lufthavne, der ønsker at øge luftfarten, bl.a. kan styrke værdien af deres varemærke ved at indgå markedsføringsaftaler med AMS.
Ryanair stated that the fact that those network externalities did not materialise, in the end, could not have been foreseen and is therefore of no relevance.
Endelig er en pengestrømsbaseret tilgang ifølge rapporterne at foretrække frem for en kapitaliseringstilgang, hvor udgifterne vedrørende AMS behandles som kapitaludgifter under immaterielle anlægsaktiver (dvs. værdien af lufthavnens varemærke) [26].
Ryanair further explained that the discount did not selectively favour Ryanair.
En kapitaliseringstilgang tager kun højde for den andel af markedsføringsudgifterne, der kan tilregnes en lufthavns immaterielle anlægsaktiver.
Ryanair asserted that the discount available for the first year of operations was offered in recognition of the significant commercial risk it took when establishing scheduled year-round operations to an airport that was unknown at that time.
Markedsføringsudgifterne opføres som immaterielle anlægsaktiver og afskrives derefter over aktivets økonomiske levetid, idet der fastsættes en restværdi ved det forventede udløb af aftalen om lufthavnstjenester.
According to Ryanair, in the case of Zweibrücken it would have made no sense for Ryanair to accept such a commercial risk without an incentive scheme.
Denne tilgang ville dog ikke tage højde for det supplerende udbytte, som indgåelsen af aftalen om lufthavnstjenester med Ryanair bibringer lufthavnen, og det ville ligeledes være vanskeligt at vurdere værdien af det immaterielle anlægsaktiv som følge af udgifterne i forbindelse med varemærket og aktivets økonomiske levetid.
Ryanair furthermore stated that a similar arrangement was open to any other airline, that is to say, the discount on airport services fees for the first year of operation was available to all airlines starting new routes from Zweibrücken.
Den pengestrømsbaserede tilgang er mere hensigtsmæssig end en kapitaliseringstilgang, da sidstnævnte ikke tager højde for det udbytte, lufthavnen forventes at opnå ved at indgå en aftale om lufthavnstjenester med Ryanair.
In particular, Ryanair stressed that its contract with FZG contained a clause providing that ‘[t]his Agreement is entered into on a non-exclusive basis.
MARKEDSFØRINGSAFTALER
The Parties agree that the conditions granted to Ryanair according to the Agreement are also available, on a transparent and non-discriminatory basis, to any other airline that would commit itself to an equivalent volume of airline activity at the Airport’ [24].
Ryanair understregede, at AMS' markedsføringsaftaler er isolerede i forhold til Ryanairs aftaler med lufthavne og bør vurderes separat, da de ikke kan betragtes som én støttemodtager.
In any event, Ryanair put forward that the agreements between itself and FZG cannot contain State aid as they are not imputable to the State.
Aftalerne blev forhandlet uafhængigt, vedrørte forskellige tjenester og var uden en sammenhæng, som kan berettige, at de betragtes som en enkelt kilde til påstået statsstøtte.
Ryanair claimed that the evidence used by the Commission in order to show imputability to the State is not sufficient, as it may reflect the public authorities' interest in the airport's commercial relations and future, but does not show any actual involvement of any of the public authorities in FZG's negotiations and agreements with Ryanair.
Indgåelsen af en markedsføringsaftale med AMS er ikke en betingelse for, at Ryanair kan drive flyruter til og fra en lufthavn.
Furthermore, Ryanair submitted a series of notes prepared by Oxera, and an analysis prepared by Professor Damien P. McLoughlin.