natgillin/translations-raw huggingface dataset:
En gentagen forekomst af de pågældende varemærker, varer eller tjenesteydelser eller den måde, de bliver eksponeret på, kan være grundlag for et forbud.
The repeated appearance of the brands, goods or services in question, or the way in which they are presented can be grounds for prohibition.
I den forbindelse skal der også tages hensyn til indholdet i de programmer, som de bringes i.
The content of the programmes into which they are inserted must also be borne in mind in this connection.
Forbrugerbeskyttelsen og gennemsigtigheden tilgodeses af en omfattende identifikationspligt.
The requirements of consumer protection and transparency are met by a comprehensive duty to label.
Den identifikation, som indblændes under programmet, må ikke svare til firmalogoet for ikke at medføre yderligere reklameeffekter.
The label incorporated into the programme must not be identical to the product logo, in order to avoid any additional advertising effects.
Derfor skal der vælges et neutralt logo.
For this reason a neutral logo should be chosen.
Hvad angår regulering af produktplacering, er det formålstjenligt med en positivliste, hvor man kan se, hvad der er tilladt i de tilfælde, hvor den meningsdannende funktion ikke indtager en større rolle, eller hvor der ikke er stor fare for, at den vil have nogen indflydelse på det redaktionelle indhold.
A useful approach to regulating product placement is a positive catalogue which allows of its use in cases where the opinion-formation function is not of overriding importance, or where the danger of influence on the editorial content is slight.
Det karakteristiske ved ulovlig fremhævelse defineres analogt med redegørelsen i Kommissionens meddelelse om fortolkningsspørgsmål med hensyn til visse aspekter af direktivet "fjernsyn uden grænser" om fjernsynsreklame (2004C 102/02).
The characteristic of undue prominence will be based on the arguments in the Commission interpretative communication on certain aspects of the provisions on televised advertising in the "Television without frontiers" Directive (2004C 102/02).
(47) Tilsynsmyndighederne og medlemmerne af tilsynsførende organer bør være uafhængige af både de nationale regeringer og udbyderne af audiovisuelle medietjenester, således at de kan udføre deres arbejde upartisk og gennemsigtigt og bidrage til pluralismen.
(47) Regulators and the members of regulatory bodies should be independent from national governments as well as from audiovisual media service providers in order to be able to carry out their work impartially and transparently and to contribute to pluralism.
Det er nødvendigt for at direktivet kan blive anvendt korrekt, at de nationale tilsynsmyndigheder og Kommissionen samarbejder tæt.
Close cooperation among national regulatory authorities and the Commission is necessary to ensure the correct application of this Directive.
Hvad angår den konkrete organisation af tilsynsmyndighederne og –organerne, kan de pågældende nationale særtræk i overensstemmelse med mediebestemmelserne fortsat opretholdes, hvis dette ikke forringer upartiskheden og gennemsigtigheden.
As regards the practical organisation of the regulatory authorities and bodies, special national features based on media law may be retained, provided that they do not compromise the impartiality and transparency of those authorities and bodies.
Denne tilføjelse sikrer, at de i medlemsstaterne eksisterende forskellige organisationsformer vedrørende de instanser, som er ansvarlige for tilsynet, bliver omfattet.
This addition is intended to ensure that special features of the organisation of the regulatory authorities and bodies in the Member States can be retained.
(a) "audiovisuel medietjeneste": En tjeneste i overensstemmelse med definitionen af tjenesteydelser i traktatens artikel 49 og 50, hvis hovedformål er at udbyde informerende, underholdende eller oplysende levende billeder med eller uden lyd til offentligheden via elektroniske kommunikationsnet som defineret i Europa-Parlamentets og Rådets direktiv 2002/21/EF, stk. 2, litra a.
(a) ‘audiovisual media service’ means a service as defined by Articles 49 and 50 of the Treaty the principal purpose of which is the provision of moving images with or without sound, in order to inform, entertain or educate, to the general public by electronic communications networks within the meaning of Article 2(a) of Directive 2002/21/EC of the European Parliament and of the Council.
(a) "audiovisuel medietjeneste": En tjeneste i overensstemmelse med definitionen af tjenesteydelser i traktatens artikel 49 og 50, hvis hovedformål er at udbyde programmer, som består af informerende, underholdende eller oplysende levende billeder med eller uden lyd, til offentligheden , er underlagt en medietjenesteudbyders redaktionelle ansvar og distribueres via elektroniske kommunikationsnet som defineret i Europa-Parlamentets og Rådets direktiv 2002/21/EF, stk. 2, litra a , og/eller audiovisuel kommerciel kommunikation .
(a) ‘audiovisual media service’ means a service as defined by Articles 49 and 50 of the Treaty the principal purpose of which is the provision of programmes that consist of moving images with or without sound, in order to inform, entertain or educate the general public , that are subject to the editorial responsibility of a media service provider, and that are distributed by electronic communications networks within the meaning of Article 2(a) of Directive 2002/21/EC of the European Parliament and of the Council and/or audiovisual commercial communication.
Definitionen omfatter ikke:
This definition does not cover:
- tjenester, hvis audiovisuelle indhold blot er en biomstændighed ved tjenesten og ikke dens hovedformål
- services where audiovisual content is merely incidental to the service and not its principal purpose;
- elektroniske udgaver af aviser og blade og
- electronic versions of newspapers and magazines; and
- ikke-økonomiske aktiviteter såsom blogs og private websteder.
- non-economic activities such as blogs and private websites.
Artikel 1, litra a a (nyt) (direktiv 89/552/EØF)
Article 1, point (a a) (new) (Directive 89/552/EEC)
aa)”program”: En kombination af levende billeder med eller uden lyd, der udgør en individuel bestanddel af en programflade eller et indholdstilbud sammensat af medietjenesteudbyderen, og hvis hovedformål at give seerne information, underholdning eller oplysning.
(aa) ‘programme’ means a combination of moving images with or without sound, which constitutes an individual component of a programme schedule or content offer compiled by a media service provider, and the main purpose of which is to inform, entertain or educate viewers.
The Amendment supports the approach by the Rapporteur but adds a further defintion of ”programme” (”information, entertainment or education of viewers” as ”the main purpose”).
The Amendment supports the approach by the Rapporteur but adds a further definition of ”programme” (”information, entertainment or education of viewers” as ”the main purpose”).
It is important to avoid confusion between programmes in the “traditional” sense, and substantial items of content (e.g, 30 minutes in length) which are produced by companies with a view to promoting their products and services.
It is important to avoid confusion between programmes in the “traditional” sense, and substantial items of content (e.g. 30 minutes in length) which are produced by companies with a view to promoting their products and services.
Such items of content – which may form a significant element of some non-linear services and which viewers may choose to watch on demand because of their own merits – should be regulated as “audiovisual commercial communications”.
Such items of content – which may form a significant element of some non-linear services and which viewers may choose to watch on demand because of their own merits – should be regulated as “audiovisual commercial communications”.
(c) "tv-spredning" og "fjernsynsudsendelse": En lineær audiovisuel medietjeneste, hvor medietjenesteudbyderen fastlægger sendetidspunktet for et givet program og tilrettelægger programfladen.
(c) ‘television broadcasting’ or ‘television broadcast’ mean a linear audiovisual media service where a media service provider d e cides upon the moment in time when a sp e cific programme is transmitted and esta b lishes the programme schedule.
(c) "fjernsynsudsendelse" eller "lineær tjeneste" : Den kodede eller ukodede førstegangsudsendelse af forskellige programmer i kronologisk rækkefølge uanset teknikken, således at seerne kan følge programmer samtidigt på basis af programfladen.
(c) 'television broadcast' or 'linear service' means the initial transmission by any technical means, in encoded or unencoded form and in a chronological sequence of different programmes for simultaneous viewing of programmes on the basis of the programme schedule.
(e) "ikke-lineær tjeneste": En audiovisuel medietjeneste, hvor brugeren afgør sendetidspunktet for et program på grundlag af medietjenesteudbyderens programudbud.
(e) ´non-linear service´ means an audiovisual media service where the user decides upon the moment in time when a specific programme is transmitted on the basis of a choice of content selected by the media service provider.
(e) ”selvvalgstjeneste” (dvs. en ikke-lineær audiovisuel medietjeneste): En audiovisuel medietjeneste, hvor en medietjenesteudbyder leverer programmer, som kan ses på et tidspunkt valgt af brugeren på grundlag af medietjenesteudbyderens programudbud , idet det økonomiske element er væsentligt .
(e) ´on-demand television service´ (i.e. a non-linear audiovisual media service) means an audiovisual media service provided by a media service provider for viewing of programmes at the moment chosen by the user on the basis of a choice of content selected by the media service provider, . the economic element of which is significant.
(f) "audiovisuel kommerciel kommunikation": Levende billeder med eller uden lyd, som følger med audiovisuelle medietjenesteydelser og har til formål direkte eller indirekte at fremme afsætningen af varer eller tjenesteydelser eller promovere et image for en fysisk eller juridisk person, der udøver økonomisk virksomhed.
(f) ‘audiovisual commercial communication’ means moving images with or without sound which accompany audiovisual media services and are designed to promote, directly or indirectly, the goods, services or image of a natural or legal entity pursuing an economic activity;
(f) "audiovisuel kommerciel kommunikation": Billeder med eller uden lyd, som transmitteres som en del af audiovisuelle medietjenesteydelser og har til formål direkte eller indirekte at fremme afsætningen af varer eller tjenesteydelser eller promovere et image for en fysisk eller juridisk person, der udøver økonomisk virksomhed.
(f) ‘audiovisual commercial communication’ means images with or without sound which are transmitted as part of audiovisual media services and are designed to promote, directly or indirectly, the goods, services or image of a natural or legal entity pursuing an economic activity;
(h) "skjult reklame": Præsentation i ord eller billeder af varer, tjenesteydelser, en vareproducents eller tjenesteyders navn, varemærke eller aktiviteter i programmer, når præsentationen efter tv-spredningsforetagendets hensigt skal tjene som reklame og vil kunne vildlede offentligheden om sin karakter af reklame.
(h) ‘surreptitious advertising’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the broadcaster to serve advertising and might mislead the public as to its nature.
(h) "skjult reklame": Præsentation i ord eller billeder af varer, tjenesteydelser, en vareproducents eller tjenesteyders navn, varemærke eller aktiviteter i programmer, når præsentationen efter medietjenesteudbyderens hensigt skal tjene som reklame og vil kunne vildlede offentligheden om sin karakter af reklame.
(h) ‘surreptitious advertising’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve advertising and might mislead the public as to its nature.
På grund af de uheldige virkninger af skjult reklame for forbrugerne bør forbuddet omfatte alle udbydere af audiovisuelle medietjenester.
Because of the negative effects of surreptitious advertising on consumers, this prohibition should extend to all providers of audiovisual services.
Udvidelsen af forbuddet mod skjult reklame til også at omfatte ikke-lineære tjenester er desuden i overensstemmelse med det i 3g, litra a), erklærede forbud mod skjult reklame for enhver audiovisuel kommerciel kommunikation.
Extending the prohibition of surreptitious advertising to non-linear services is also in line with the surreptitious advertising prohibition laid down in 3g(a) for all audiovisual commercial communication .
(i) "sponsorering": Ethvert bidrag fra en offentlig eller privat virksomhed, der ikke udbyder audiovisuelle medietjenester eller producerer audiovisuelle værker, til finansieringen af programmer, der udbydes af audiovisuelle medietjenester, med henblik på at fremme virksomhedens navn, varemærke, image, aktiviteter eller produkter.
(i) ‘sponsorship’ means any contribution made by a public or private undertaking not engaged in providing audiovisual media services or in the production of audio-visual works, to the financing of audiovisual media services, with a view to promoting its name, its trade mark, its image, its activities or its products;
(i) "sponsorering": Ethvert bidrag fra en offentlig eller privat virksomhed, der ikke udbyder audiovisuelle medietjenester eller producerer audiovisuelle værker, til finansieringen af audiovisuelle medietjenester eller programmer med henblik på at fremme virksomhedens navn, varemærke, image, aktiviteter eller produkter.
(i) ‘sponsorship’ means any contribution made by a public or private undertaking not engaged in providing audiovisual media services or in the production of audio-visual works, to the financing of audiovisual media services or programmes , with a view to promoting its name, its trade mark, its image, its activities or its products;
Tilføjelsen har det formål at præcisere.
The addition gives greater precision.
Artikel 1, litra k (Direktiv 89/552/EØF)
Article 1, point (k) (Directive 89/552/EEC)
(k) "produktplacering": Enhver form for audiovisuel kommerciel kommunikation, hvorved der vises en vare, en tjenesteydelse eller et varemærke for en vare eller tjenesteydelse i et program, der udbydes af en audiovisuel medietjeneste, normalt mod vederlag eller lignende betaling.
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, normally in return for payment or for similar consideration.
(k) "produktplacering": Enhver form for audiovisuel kommerciel kommunikation, hvorved der vises en vare, en tjenesteydelse eller et varemærke for en vare eller tjenesteydelse i et program, der udbydes af en audiovisuel medietjeneste, mod vederlag eller lignende betaling."
(k) ‘product placement’ means any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within audiovisual media services, in return for payment or for similar consideration.
Den juridiske definition af produktplacering omfatter ikke præmier, som uddeles i programmer, eller varemærkemerchandising i programmer.
The legal defin i tion of product placement shall not cover prizes awarded in pr o grammes and branded merchandising products in pr o grammes.
Applying the term “normally” would lead to a legal assumption of such a payment – even if there was not any - and have as a consequence that the specific regime for product placement including identification etc. would have to be followed.
Applying the term “normally” would lead to a legal assumption of such a payment – even if there was not any - and have as a consequence that the specific regime for product placement including identification etc. would have to be followed.
Artikel 2a, stk. 1 (direktiv 89/552/EØF)
Article 2a, paragraph 1 (Directive 89/552/EEC)
Medlemsstaterne skal sikre modtagefrihed og må ikke hindre retransmissioner på deres område af audiovisuelle medietjenester fra andre medlemsstater af grunde, der falder inden for områder, der er samordnet ved dette direktiv."
Member States shall ensure freedom of reception and shall not restrict retransmissions on their territory of audiovisual media services from other Member States for reasons which fall within the fields coordinated by this Directive.”
Medlemsstaterne skal sikre modtagefrihed og må ikke hindre retransmissioner på deres område af audiovisuelle medietjenester fra andre medlemsstater af grunde, der falder inden for områder, der er samordnet ved dette direktiv.
Member States shall ensure freedom of reception and shall not restrict retransmissions on their territory of audiovisual media services from other Member States for reasons which fall within the fields coordinated by this Directive.
Oprindelseslandsprincippet er det bærende element i en succesrig europæisk tv-spredningsbranche som en naturlig del af det indre marked.
The country of origin principle is the backbone of a successful European broadcasting industry as a natural part of the internal market.
Desuden er dette princip til fremme for informationsfriheden.
Moreover, the principle encourages freedom of information.
Princippet om oprindelsesland er af afgørende betydning for et nyt paneuropæisk marked med en stærk industri, der producerer europæisk indhold.
The principle of country of origin is crucial for the emergence of a pan-European audiovisual market with a strong industry producing European content.
Desuden beskytter det seernes rettigheder til at deltage i spektret af europæiske programmer.”
Furthermore it safeguards the viewer's rights to take part in the variety of European programs."
Artikel 2a, stk. 2 (direktiv 89/552/EØF)
Article 2a, paragraph 2 (Directive 89/552/EEC)
Medlemsstaterne kan midlertidigt fravige stk. 1, hvis følgende betingelser er opfyldt:
(2) Member States may, provisionally, derogate from paragraph 1 if the following conditions are fulfilled:
(a) en fjernsynsudsendelse fra en anden medlemsstat udgør en åbenlys, væsentlig og alvorlig overtrædelse af artikel 22, stk. 1 eller 2, og/eller artikel 22a, eller en ikke-lineær medietjeneste fra en anden medlemsstat udgør en åbenlys, væsentlig og alvorlig overtrædelse af artikel 3e eller 3d.
(a) a television broadcast coming from another Member State manifestly, seriously and gravely infringes Article 22(1) or (2) and/or Article 22a or a non-linear media service coming from another Member State manifestly, seriously and gravely infringes Article 3e or 3d;
(b) medietjenesteudbyderen har i løbet af de foregående 12 måneder allerede overtrådt de bestemmelser, der er omhandlet i litra a, mindst to gange
(b) during the previous 12 months, the media service provider has infringed the provision(s) referred to in (a) on at least two prior occasions ;
(c) den berørte medlemsstat har skriftligt underrettet medietjenesteudbyderen og Kommissionen om de påståede overtrædelser og om de foranstaltninger, den agter at træffe, hvis der igen sker en overtrædelse
(c) the Member State concerned has notified the media service provider and the Commission in writing of the alleged infringements and of the measures it intends to take should any such infringement occur again;
(d) konsultationer med den medlemsstat, der tilvejebringer den audiovisuelle medietjeneste, og Kommissionen ikke har ført til en mindelig ordning inden 15 dage efter underretningen i litra c, og den påståede overtrædelse fortsætter.
(d) consultations with the Member State providing the audiovisual media service and the Commission have not produced an amicable settlement within 15 days of the notification provided for in letter (c), and the alleged infringement persists .
Kommissionen træffer senest to måneder efter underretningen om de foranstaltninger, der er truffet af medlemsstaten, afgørelse om, hvorvidt disse foranstaltninger er forenelige med fællesskabsretten.
The Commission shall, within two months following notification of the measures taken by the Member State , decide whether or not the measures are compatible with Community law.
I benægtende fald skal medlemsstaten straks bringe dem til ophør.
If not, the Member State will be required to put an end to the measures in question as a matter of urgency.
Der Jugendschutz und der Schutz der Menschenwürde sind elementare Werte der europäischen audiovisuellen Politik und sind ein Kernanliegen der vorliegenden Richtlinie.
The protection of young people and human dignity are fundamental values of European audiovisual policy and a principal concern of this directive.
Die diesen Werten dienenden Ziele müssen ausnahmsweise und unter bestimmten engen Voraussetzungen auch zur Einschränkungen des Grundsatzes des freien Empfangs führen können.
Exceptionally and under certain narrowly defined conditions, measures taken to achieve objectives relating to these values must also involve restrictions regarding the principle of free reception.
Nicht-lineare Dienste, deren freier Empfang bisher entsprechend der Regeln der e-Commerce Richtlinie eingeschränkt werden konnten, unterfallen in Zukunft der Richtlinie über audiovisuelle Mediendienste.
Non-linear services, the free reception of which could previously be restricted in accordance with the provisions of the E-Commerce Directive, will in future be governed by the Audiovisual Media Services Directive.
Aus diesem Grund müssen Regelungen festgeschrieben werden, unter welchen Umständen der freie Empfang eingeschränkt werden darf.
For this reason, it will be necessary to establish rules setting out the conditions under which free reception may be restricted.
Es empfiehlt sich, diese Regelungen analog zu den Regelungen für lineare Dienste auszugestalten, denn nicht-lineare Dienste nähern sich in ihrem Charakter den linearen Diensten mehr und mehr an.
It is advisable to make these rules analogous to the rules for linear services, given that non-linear services are becoming increasingly similar to linear services.
Artikel 2a, stk. 3 (direktiv 89/552/EØF)
Article 2a, paragraph 3 (Directive 89/552/EEC)
Se begrundelsen til ændringsforslag 117.
See justification to amendment 117.
Artikel 3, stk. 3 (direktiv 89/552/EØF)
Article 3, paragraph 3 (Directive 89/552/EEC)
Medlemsstaterne fremmer ordninger for samregulering på de områder, der samordnes ved dette direktiv .
Member States shall encourage co-regulatory regimes in the fields coordinated by this Directive.
Disse ordninger tilrettelægges, så de nyder bred accept blandt de vigtigste berørte parter i den pågældende medlemsstat og rummer midler til effektiv håndhævelse."
These regimes shall be such that they are broadly accepted by the main stakeholders and provide for effective enforcement.”
Med henblik på gennemførelse og håndhævelse af bestemmelserne i dette direktiv fremmer medlemsstaterne systemer til selv- og samregulering .
To implement and enforce the provisions of this Directive, Member States shall encourage co and self-regulatory systems.
Disse ordninger tilrettelægges, så de nyder bred accept og rummer midler til effektiv håndhævelse.
Such systems shall be such that they are broadly accepted by the main stakeholders and provide for effective enforcement.
Gennemførelse af direktivet ved hjælp af selvregulerings- og selvkontrolsystemer bør fortsat være muligt.
It should continue to be possible to implement the Directive on the basis of self-regulatory and self-supervisory systems.