natgillin/translations-raw huggingface dataset:
Н. като има предвид, че концепцията за полово стереотипизиране е противопоказна и допринася за разделяне на професиите на пазара на труда по полове, като жените по принцип печелят по-малко от мъжете,
N. whereas the concept of gender stereotyping is counterproductive and contributes to dividing the labour market into professions by gender, with women generally earning less than men,
О. като има предвид, че цялото общество трябва да участва в усилията за избягване на възпроизвеждането на половото стереотипизиране; като има предвид, че отговорността за това трябва да се подели между всички,
O. whereas the whole of society has to be involved in efforts to avoid the reproduction of gender stereotyping; whereas responsibility for doing so should be shared by all parties,
П. като има предвид, че следва да се премахнат пречките пред представянето на положителен образ на мъжете и жените в различните социални ситуации,
P. whereas the barriers to a positive image of men and women being conveyed in all social situations need to be removed,
Р. като има предвид, че децата са особено уязвима група, която вярва не само на авторитети, но и на герои от митове, телевизионни програми, комикси, включително и образователни материали, телевизионни игри, реклами на играчки и др.; като има предвид, че децата се учат чрез имитиране и подражаване на това, което са преживели; като има предвид, че по тази причина половото стереотипизиране в рекламите влияе върху развитието на личността и засилва факта, че полът диктува какво е възможно и какво не,
Q. whereas children are a particularly vulnerable group that places its trust not just in authority but also in characters from myths, TV programmes, picture-books, including education material, TV games, toy advertising, etc.; whereas children learn by imitation and mimicking what they have just experienced; whereas gender stereotyping in advertising for that reason influences individual development and accentuates the fact that a person's gender dictates what is possible and what is not,
С. като има предвид, че рекламите посредством различните медии са вездесъщи в нашето ежедневие; като има предвид, че независимо от възрастта или пола, ние сме изложени на рекламни паузи в ежедневните телевизионни програми както и на други видове реклама; като има предвид, че е особено важно рекламите в медиите да бъдат обект на етични и/или правни норми, с които да се избягват реклами, чието послание е половото стереотипизиране и дискриминация въз основа на пол, както и подстрекаване към насилие и сексизъм; като има предвид, че законодателството на много държави-членки не отговаря в нужната степен на ситуацията и че националните етични кодекси за дейността в областта на рекламите не се спазват, а в някои случаи и не съществуват такива;
R. whereas advertising through different types of media is omnipresent in our daily lives; whereas, regardless of our age and gender, we are exposed to commercial breaks in daily TV programmes as well as to other types of advertising; whereas it is of particular importance that advertising through media be subject to ethically and/or legally binding rules to prevent adverts communicating gender stereotypes and sex-based discrimination as well as incitement to violence and to sexism; whereas the law of many Member States is inadequate and national codes of ethics applicable to advertising are not respected or in some cases do not even exist;
Т. като има предвид, че отговорното рекламиране може да има положително влияние върху общественото възприемане на теми като: „представа за тялото“, „роли, свързани с пола“ и „представа за нормално“; като има предвид, че рекламите могат да бъдат силен инструмент за оспорване и оборване на стереотипи,
S. whereas responsible advertising can have a positive influence over society's perceptions of such issues as: 'body image', 'gender roles' and 'normality'; whereas advertising can be a strong tool in challenging and tackling stereotypes,
Бъдещият Европейски институт за равенство между половете би могъл да предприеме изследвания допълнително;
In addition, research may be undertaken by the future European Gender Institute;
15. отбелязва с изключителна загриженост рекламите на секс услуги, които укрепват стереотипите за жените като предмети, публикувани например в местни вестници, които са лесно забележими и достъпни за деца;
Notes with extreme concern the advertising of sexual services, which reinforce stereotypes of women as objects, in publications, such as local newspapers, which are readily visible and available to children;
Видео игри, дискриминация и насилие срещу жени.
Video games, discrimination and violence against women.
Амнести интернешънъл, Испания, 2004 г. (http://www.es.amnesty.org/esp/docs/videojuegos_2004.pdf). .
Amnesty International, Spain, 2004 (http://www.es.amnesty.org/esp/docs/videojuegos_2004.pdf). .
Докладът показва как новите електронни медии представят стереотипен, сексистки и често унизителен образ на жените.
The report shows how a stereotyped, sexist, and often degrading image of women is presented by the new electronic media.
20. обръща внимание на факта, че нараства използването на телевизията и новите технологии от децата и юношите, че това започва в много ранна възраст и че се увеличава гледането на телевизия без наблюдение;
Draws attention to the fact that use of the television and new technologies is increasing among children and adolescents, that such use starts at a very early age and that unsupervised television viewing is on the rise;
23. отбелязва, че етичният кодекс в медиите и новите информационни и комуникационни технологии рядко включва вземане предвид на половете и това е проблем, който се нуждае от разрешаване;
Notes that the codes of conduct in the mass media and new information and communications technologies (ICTs) rarely include gender considerations, and that this is a problem that needs to be solved;
A roadmap for equality (2006-2010) contains six priority areas, one of which is to combat gender stereotypes.
A roadmap for equality (2006-2010) contains six priority areas, one of which is to combat gender stereotypes.
The purpose of this report is to highlight how advertising fuels and consolidates gender stereotypes and how this has a negative impact on equality.
The purpose of this report is to highlight how advertising fuels and consolidates gender stereotypes and how this has a negative impact on equality.
The term advertising encompasses all text, picture or sound messages, in electronic or printed form, aimed at promoting a company's commercial activity.
The term advertising encompasses all text, picture or sound messages, in electronic or printed form, aimed at promoting a company's commercial activity.
Some research - although not enough - has been conducted in this field and a conference was held during the Slovenian Presidency in Brdo (Slovenia) in January 2008 to look into the limitations and problems regarding gender stereotypes.
Some research - although not enough - has been conducted in this field and a conference was held during the Slovenian Presidency in Brdo (Slovenia) in January 2008 to look into the limitations and problems regarding gender stereotypes.
Marketing no longer aims to persuade consumers to buy something but to get consumers to interact with other objects on a market in order to create or produce themselves or to purposefully position themselves
Marketing no longer aims to persuade consumers to buy something but to get consumers to interact with other objects on a market in order to create or produce themselves or to purposefully position themselves
Firat, Dholakia and Venkatesh: "Marketing in a postmodern world", 1995, p.
Firat, Dholakia and Venkatesh: "Marketing in a postmodern world", 1995, p.
Consumption is viewed more and more as a targeted and meaningful productive process.
Consumption is viewed more and more as a targeted and meaningful productive process.
The market and marketers work together in socialising consumers
The market and marketers work together in socialising consumers
Cova, "The Postmodern Explained To Managers: Implications For Marketing", 1996, p.
Cova, "The Postmodern Explained To Managers: Implications For Marketing", 1996, p.
It is now a key tenet of research into consumption to describe consumption as an important aspect in the construction of human identity
It is now a key tenet of research into consumption to describe consumption as an important aspect in the construction of human identity
This can be seen as especially true of young consumers
This can be seen as especially true of young consumers
Gianneschi, "Varor och märken - om att vara och märkas", Thesis on business administration, Department of Business Administration, University of Gothenburg, 2007 .
Gianneschi, "Varor och märken - om att vara och märkas", Thesis on business administration, Department of Business Administration, University of Gothenburg, 2007 .
Research conducted in Germany
Research conducted in Germany
European Association of Craft, Small and Medium-Sized Enterprises: “Living and Managing Gender Stereotypes in Adulthood: Employer’s point of view. , in Poland
European Association of Craft, Small and Medium-Sized Enterprises: “Living and Managing Gender Stereotypes in Adulthood: Employer’s point of view. , in Poland
Monika Ksieniewicz, Department for Women, Family and Counteracting Discrimination, Ministry of Labour and Social Policy: “ Adulthood: Living and Managing Gender Stereotypes”. and elsewhere has been invaluable for this report, as has a recently published study by the Swedish Government that documents and establishes the effects of gender stereotyping in advertising
Monika Ksieniewicz, Department for Women, Family and Counteracting Discrimination, Ministry of Labour and Social Policy: “ Adulthood: Living and Managing Gender Stereotypes”. and elsewhere has been invaluable for this report, as has a recently published study by the Swedish Government that documents and establishes the effects of gender stereotyping in advertising
Professor Eva-Maria Svensson.
Professor Eva-Maria Svensson.
SOU 2008:5. http://www.regeringen.se/content/1/c6/09/59/16/388425af.pdf .
SOU 2008:5. http://www.regeringen.se/content/1/c6/09/59/16/388425af.pdf .
The very purpose of advertising is to influence each and every one of us - women and men alike.
The very purpose of advertising is to influence each and every one of us - women and men alike.
Whenever we make choices in life, such as on our education, career, relationships and social and cultural affinities, this is not done in a vacuum.
Whenever we make choices in life, such as on our education, career, relationships and social and cultural affinities, this is not done in a vacuum.
We are influenced by a whole range of factors, with social class and gender being two of the most important.
We are influenced by a whole range of factors, with social class and gender being two of the most important.
Then there are the images and concepts of gender and gender roles that are ever present around us through advertising.
Then there are the images and concepts of gender and gender roles that are ever present around us through advertising.
Advertising influences us on both a conscious and, perhaps primarily, subconscious level.
Advertising influences us on both a conscious and, perhaps primarily, subconscious level.
Technological progress has radically changed the way in which the commercial message is conveyed.
Technological progress has radically changed the way in which the commercial message is conveyed.
This is of major significance in terms of the volume, accessibility and extent of advertising in our everyday lives.
This is of major significance in terms of the volume, accessibility and extent of advertising in our everyday lives.
Gender stereotypes consolidate narrow gender roles, thus restricting the room for manoeuvre and life opportunities for women and girls, but also for men and boys.
Gender stereotypes consolidate narrow gender roles, thus restricting the room for manoeuvre and life opportunities for women and girls, but also for men and boys.
As this message is omnipresent in our everyday lives - on TV, in newspapers, in films, and on the Internet - it becomes the norm to which we are expected and required to conform.
As this message is omnipresent in our everyday lives - on TV, in newspapers, in films, and on the Internet - it becomes the norm to which we are expected and required to conform.
Advertising is specifically designed to be interpreted in a given way.
Advertising is specifically designed to be interpreted in a given way.
One of the preconditions for uniform interpretation and, presumably, uniform commercial practice, is therefore that the form is based on general concepts or prejudices in its target group's society.
One of the preconditions for uniform interpretation and, presumably, uniform commercial practice, is therefore that the form is based on general concepts or prejudices in its target group's society.
To be a woman or a man in today's society involves living up to artificial expectations, and this can, in practice, often be difficult or even impossible to achieve.
To be a woman or a man in today's society involves living up to artificial expectations, and this can, in practice, often be difficult or even impossible to achieve.
Above all, however, it is not an aim worth attaining.
Above all, however, it is not an aim worth attaining.
Failure is a constant threat, and failure demands its sacrifice: eating disorders, mental illness, low self-esteem, etc.
Failure is a constant threat, and failure demands its sacrifice: eating disorders, mental illness, low self-esteem, etc.
Self-dignity is reduced to conforming to a pre-established gender framework.
Self-dignity is reduced to conforming to a pre-established gender framework.
Research shows that the norms created by gender stereotypes in advertising objectify people, in the sense that both women and men - although women have suffered more up until now - are represented as objects.
Research shows that the norms created by gender stereotypes in advertising objectify people, in the sense that both women and men - although women have suffered more up until now - are represented as objects.
Reducing a human to an object leaves the individual exposed to violence and insults.
Reducing a human to an object leaves the individual exposed to violence and insults.
Objectification in advertising is of key importance for the process by which an individual builds his/her identity and for how an image is perceived as 'normal'.
Objectification in advertising is of key importance for the process by which an individual builds his/her identity and for how an image is perceived as 'normal'.
Stereotyping relates to ideas about women and men and the relationships between them.
Stereotyping relates to ideas about women and men and the relationships between them.
Stereotyping in advertising is also seen as an instrument of power.
Stereotyping in advertising is also seen as an instrument of power.
The objective of gender equality policy is for everyone to have the power to shape society and their own existence.
The objective of gender equality policy is for everyone to have the power to shape society and their own existence.
Constant exposure to objectifying and stereotyped messages impedes this objective.
Constant exposure to objectifying and stereotyped messages impedes this objective.
Commercial messages are playing an ever more dominant role in child and youth culture.
Commercial messages are playing an ever more dominant role in child and youth culture.
We know that this influence extends way beyond the purchase of goods.
We know that this influence extends way beyond the purchase of goods.
They condition children's views about themselves, their environment, their culture and, especially, violence.
They condition children's views about themselves, their environment, their culture and, especially, violence.
The image of gender roles conveyed by advertising is especially significant in that children are at the stage of developing their values and attitudes regarding gender roles, and of seeking their own identity.
The image of gender roles conveyed by advertising is especially significant in that children are at the stage of developing their values and attitudes regarding gender roles, and of seeking their own identity.
We run the risk of moving away from a self-reliance built up through human relationships and love to a strictly economic condition in which individuals purchase a false sense of security through the possession of objects.
We run the risk of moving away from a self-reliance built up through human relationships and love to a strictly economic condition in which individuals purchase a false sense of security through the possession of objects.
Children already in vulnerable situations are those most open to this influence.
Children already in vulnerable situations are those most open to this influence.
"Is it a boy or a girl" is the first question asked when a child is born.
"Is it a boy or a girl" is the first question asked when a child is born.
This already kicks off the education process for the newborn child that will now grow and develop into a member of society.
This already kicks off the education process for the newborn child that will now grow and develop into a member of society.
Each society has its expectations, including expectations and images that are tied to gender.
Each society has its expectations, including expectations and images that are tied to gender.
There is already a model there and the very concept of gender stereotyping involves exaggerating fabricated differences between the sexes.
There is already a model there and the very concept of gender stereotyping involves exaggerating fabricated differences between the sexes.
It is to consider that one sex is "better" than the other at carrying out certain tasks in society and to ignore differences between individuals.
It is to consider that one sex is "better" than the other at carrying out certain tasks in society and to ignore differences between individuals.
It creates a major problem by establishing the frameworks for what is "normal" for the respective sexes.
It creates a major problem by establishing the frameworks for what is "normal" for the respective sexes.
Choosing a path that does not correspond to one's gender, in the field of education for example, can seriously restrict the choices made by an individual.
Choosing a path that does not correspond to one's gender, in the field of education for example, can seriously restrict the choices made by an individual.
Everybody adopts some form of stereotype or prejudice in their view or interpretation of the world around them, but very few people are conscious of doing so, and gender-related prejudices or expectations can be reproduced uncontested.
Everybody adopts some form of stereotype or prejudice in their view or interpretation of the world around them, but very few people are conscious of doing so, and gender-related prejudices or expectations can be reproduced uncontested.
It is therefore difficult to change the template.
It is therefore difficult to change the template.
This is why it is necessary to combat the structurally embedded stereotype images of women and men we find all around us.
This is why it is necessary to combat the structurally embedded stereotype images of women and men we find all around us.
This should be achieved through information and awareness-raising measures.
This should be achieved through information and awareness-raising measures.
There are many ways of doing this, but the action has to permeate all levels of society, by adopting a structural approach that analyses gender power relations.
There are many ways of doing this, but the action has to permeate all levels of society, by adopting a structural approach that analyses gender power relations.
Gender stereotypes often exist in advertising to the financial gain of big business, in that an individual's search for identity is linked to the nature and volume of the goods and services he/she consumes.
Gender stereotypes often exist in advertising to the financial gain of big business, in that an individual's search for identity is linked to the nature and volume of the goods and services he/she consumes.
It is self evident that real, e.g. biological, differences between the sexes should to be taken into consideration and individual needs also play a role, but the point of departure must be the realisation that we as humans have more similarities than differences.
It is self evident that real, e.g. biological, differences between the sexes should to be taken into consideration and individual needs also play a role, but the point of departure must be the realisation that we as humans have more similarities than differences.
Edit Bauer, Emine Bozkurt, Hiltrud Breyer, Věra Flasarová, Claire Gibault, Zita Gurmai, Esther Herranz García, Lívia Járóka, Rodi Kratsa-Tsagaropoulou, Urszula Krupa, Siiri Oviir, Marie Panayotopoulos-Cassiotou, Zita Pleštinská, Karin Resetarits, Teresa Riera Madurell, Raül Romeva i Rueda, Eva-Britt Svensson, Corien Wortmann-Kool, Anna Záborská
Edit Bauer, Emine Bozkurt, Hiltrud Breyer, Věra Flasarová, Claire Gibault, Zita Gurmai, Esther Herranz García, Lívia Járóka, Rodi Kratsa-Tsagaropoulou, Urszula Krupa, Siiri Oviir, Marie Panayotopoulos-Cassiotou, Zita Pleštinská, Karin Resetarits, Teresa Riera Madurell, Raül Romeva i Rueda, Eva-Britt Svensson, Corien Wortmann-Kool, Anna Záborská
Gabriela Creţu, Iratxe García Pérez, Lidia Joanna Geringer de Oedenberg, Mary Honeyball, Kartika Tamara Liotard, Marusya Ivanova Lyubcheva, Zuzana Roithová, Petya Stavreva, Bernadette Vergnaud
Gabriela Creţu, Iratxe García Pérez, Lidia Joanna Geringer de Oedenberg, Mary Honeyball, Kartika Tamara Liotard, Marusya Ivanova Lyubcheva, Zuzana Roithová, Petya Stavreva, Bernadette Vergnaud
Armando França, Ewa Tomaszewska
Armando França, Ewa Tomaszewska
PE 404.790v02-00
PE 404.790v02-00
ИЗЛОЖЕНИЕ НА МОТИВИТЕ.............................................................................................29
EXPLANATORY STATEMENT..............................................................................................27
СТАНОВИЩЕ на комисията по развитие .............................................................33
OPINION of the Committee on Development ......................................................31
– като взе предвид предложението на Комисията до Съвета ( COM(2007)0857 ),
– having regard to the Commission proposal to the Council ( COM(2007)0857 ),
– като взе предвид член 133 от Договора за ЕО, съгласно който Съветът се е консултирал с него ( C6‑0051/2008 ),
– having regard to Article 133 of the EC Treaty, pursuant to which the Council consulted Parliament ( C6‑0051/2008 ),
– като взе предвид член 51 от своя правилник
– having regard to Rule 51 of its Rules of Procedure,
– като взе предивд доклада на комисията по международна търговия и становището на комисията по развитие ( A6‑0200/2008 ),
– having regard to the report of the Committee on International Trade and the opinion of the Committee on Development ( A6‑0200/2008 ),
(1а) От своето създаване общата система от преференции (ОСП) е един от ключовите инструменти на политиката в областта на търговията и политиката за развитие на ЕС за подпомагане на развиващите се страни за намаляване на бедността чрез генериране на приходи от международна търговия, както и за оказване на съдействие за устойчивото им развитие, като се насърчава развитието на промишлеността и диверсификацията на икономиките им.
(1a) Since its creation, the Generalised System of Preferences (GSP) has been one of the key EU trade and development policy instruments to assist developing countries reduce poverty by generating revenue through international trade and to contribute to their sustainable development by promoting industrial development and the diversification of their economies.
The first and overall objective of the scheme is to assist developing countries to reduce poverty.
The first and overall objective of the scheme is to assist developing countries to reduce poverty.