SEC Contract Filing

Filing Date: 2024-04-18

Document Content:
<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>3
<FILENAME>ea020403101ex10-1_agba.htm
<DESCRIPTION>AGBA SHAREHOLDER SUPPORT AGREEMENT DATED APRIL 16, 2024
<TEXT>
<HTML>
<HEAD>
 <TITLE></TITLE>
</HEAD>
<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="text-align: right; margin: 0"><B>Exhibit 10.1</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SHAREHOLDER SUPPORT AGREEMENT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-size: 10pt">This
SHAREHOLDER SUPPORT AGREEMENT, dated as of April, 2024 (this &ldquo;<U>Agreement</U>&rdquo;), is entered into by and among (i)&nbsp;<B>AGBA
Group Holding Ltd.</B>, a British Virgin Islands business company (&ldquo;<U>Parent</U>&rdquo; or the &ldquo;<U>Company</U>&rdquo;), (ii)&nbsp;</FONT><B>AGBA
Social Inc.</B><FONT STYLE="font-size: 10pt">, a Delaware corporation and wholly owned subsidiary of Parent (&ldquo;<U>Merger Sub</U>&rdquo;),
(iii) <B>Triller Corp.</B>, a Delaware corporation (the &ldquo;<U>Corporation</U>&rdquo;), and&nbsp;(iv) the undersigned shareholders
of the Company (the &ldquo;<U>Shareholders</U>&rdquo;). Capitalized terms used but not defined in this Agreement shall have the meanings
ascribed to them in the Merger Agreement (as defined below).</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, Parent, Merger Sub
and the Corporation, among others, are parties to that certain agreement and plan of merger, dated as of the date hereof (as it may be
amended, modified or supplemented from time to time in accordance with the terms thereof, the &ldquo;<U>Merger Agreement</U>&rdquo;),
pursuant to which, the separate existence of Merger Sub shall cease and Merger Sub shall be merged with and into the Corporation (the
&ldquo;<U>Merger</U>&rdquo;), with the Corporation as the surviving corporation ;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, as of the date hereof,
the Shareholders collectively own 56,671,386 Parent Ordinary Shares (the &ldquo;<U>Shares</U>&rdquo;), which comprise over 75% of the
aggregate issued and outstanding Parent Ordinary Shares; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, in order to induce
the Corporation to enter into the Merger Agreement, the Shareholders are executing and delivering this Agreement to the Corporation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">NOW, THEREFORE, in consideration
of the foregoing and of the mutual covenants and agreements contained herein, and intending to be legally bound hereby, the parties hereby
agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">1. <U>Agreement
to Vote</U>. During the period commencing on the date hereof and ending on the earlier to occur of (x) the Closing, and (y) such date
and time as the Merger Agreement shall be terminated in accordance with the terms thereof (such period, the &ldquo;<U>Voting Period</U>&rdquo;),
each of the Shareholders, with respect to his Shares, hereby irrevocably agrees to vote:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 1in">(a) &#8239;&#8239;<U>In&#8239;&#8239;Favor
of the Transactions and the Requisite Company Vote</U>. At any meeting of the shareholders of the Company or any class of shareholders
of the Company called to seek the Requisite Company Vote (as defined below), or at any adjournment or postponement thereof, or in connection
with any written consent of the shareholders of the Company or any class of shareholders of the Company or in any other circumstances
upon which a vote, consent or other approval is sought with respect to any of the Parent Transaction Proposals, the Shareholder shall:
(i) if a meeting is held, appear at such meeting in person or by proxy or otherwise cause his Shares to be counted as present at such
meeting for purposes of establishing a quorum; and (ii) vote or cause to be voted (including by class vote and/or written consent, if
applicable) his Shares in favor of each of the Parent Transaction Proposals such that each of the Parent Transaction Proposals shall be
approved by the vote of the holders of Shares as required by the Company&rsquo;s memorandum and articles of association (the &ldquo;<U>Requisite
Company Vote</U>&rdquo;), or, if there are insufficient votes in favor of granting the Requisite Company Vote, in favor of the adjournment
or postponement of such meeting of the shareholders of the Company to a later date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify"></P>

<!-- Field: Page; Sequence: 1 -->
 <DIV STYLE="margi