SEC Contract Filing

Filing Date: 2024-08-20

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<TYPE>EX-10.2
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<FILENAME>ex10-2.htm
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: right"><B>Exhibit 10.2</B></P>

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 <TD STYLE="text-align: left; width: 40%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">FOR</FONT> <FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">OFFICIAL
 RELEASE</FONT></TD></TR>
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 <TD STYLE="text-align: left">&nbsp;</TD>
 <TD STYLE="text-align: left">20808 State Highway 71 W Unit B</TD></TR>
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 <TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Spicewood,
TX 78669-6824</FONT></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>LOTTERY.COM
FINALIZES ACQUISITION OF S&amp;MI LTD</B></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>LONDON,
August 14, 2024</B> &mdash; Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (&ldquo;Lottery.com&rdquo; or the &ldquo;Company&rdquo;), a leading
online lottery services provider announces the finalization of the acquisition of S&amp;MI Ltd., the technology company behind the SportLocker
brand and app, with the transaction set to close on September 1, 2024.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">SportLocker
has already been rebranded as <I>Sports.com</I>, and is now set to develop a premier platform for sports fans worldwide over the course
of 2024/25. Sports.com is fast becoming a digital sports entertainment platform, introducing an immersive experience that combines innovative
technology, expansive content, and community-driven features.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Launching
into New Streaming Markets and Sports</B></FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">In
2024 and 2025, Sports.com plans to venture into new streaming markets, covering a broader spectrum of sports. This includes not only
traditional sports, such as soccer, but also emerging arenas in esports like sim racing, which are increasing in popularity with real
world racing fans of Formula One, IndyCar and NASCAR. Fans can look forward to live streams of high-octane events, exclusive behind-the-scenes
content, and in-depth analyses across a variety of sports disciplines. Sports.com has also lined up strategic acquisitions that aim to
bolster the platform&rsquo;s content offerings, providing fans with unparalleled access to exclusive events, teams, and personalities.</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Introducing
Fully Immersive Streaming Technology</B></FONT></P>

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