SEC Contract Filing

Filing Date: 2022-07-28

Document Content:
<DOCUMENT>
<TYPE>EX-10.4
<SEQUENCE>6
<FILENAME>ea163401ex10-4_athenacon.htm
<DESCRIPTION>SPONSOR LETTER AGREEMENT
<TEXT>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Exhibit 10.4</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SPONSOR LETTER AGREEMENT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">This SPONSOR LETTER AGREEMENT
(this &ldquo;<U>Agreement</U>&rdquo;), dated as of July 28, 2022, is made by and among Athena Consumer Acquisition Sponsor LLC, a Delaware
limited liability company (the &ldquo;<U>Sponsor</U>&rdquo;), Athena Consumer Acquisition Corp., a Delaware corporation (&ldquo;<U>Athena</U>&rdquo;),
Next.e.GO Mobile SE, a European public company (<I>Societas Europae</I>) (the &ldquo;Company&rdquo;) and Next.e.GO B.V., a Dutch private
limited liability company, to be converted into a Dutch public limited liability Company and renamed Next.e.GO N.V. promptly following
the Exchange (&ldquo;<U>TopCo</U>&rdquo;), and Isabelle Freidheim, Jane Park, Jennifer Carr-Smith, and Angelina Smith (such individuals,
collectively, the &ldquo;<U>Insiders</U>&rdquo; and together with the Sponsor, the &ldquo;<U>Sponsor and Insider Parties</U>&rdquo;).
The Sponsor, Athena, the Company and TopCo and the Insiders shall be referred to herein from time to time collectively as the &ldquo;<U>Parties</U>&rdquo;
and individually as a &ldquo;<U>Party</U>&rdquo;. Capitalized terms used but not otherwise defined herein shall have the meanings ascribed
to such terms in the Business Combination Agreement (as defined below).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS</B>, Athena, the
Company, TopCo, and Time is Now Merger Sub Inc., a Delaware corporation (&ldquo;<U>Merger Sub</U>&rdquo;), entered into that certain Business
Combination Agreement, dated as of the date hereof (as it may be amended, restated or otherwise modified from time to time in accordance
with its terms, the &ldquo;<U>Business Combination Agreement</U>&rdquo;) pursuant to which the parties thereto will consummate the Transactions
on the terms and subject to the conditions set forth therein&#894; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS</B>, the Business
Combination Agreement contemplates that the Parties will enter into this Agreement concurrently with the entry into the Business Combination
Agreement by the parties thereto, pursuant to which, among other things, each Sponsor and Insider Party will agree to (a) vote in favor
of approval of all of the Transaction Proposals, (b) waive (if applicable) certain adjustments to the conversion ratio set forth in Athena&rsquo;s
Governing Documents, (c) be bound by certain transfer restrictions with respect to its SPAC Shares prior to Closing, (d) terminate certain
lock-up provisions of that certain Letter Agreement dated as of October 19, 2021 by and among Sponsor and Athena and the Insiders (the
&ldquo;<U>Letter Agreement</U>&rdquo;) and (e) be bound by certain lock-up provisions with respect to the TopCo Ordinary Shares to be
issued pursuant to the Business Combination Agreement (the &ldquo;<U>TopCo Covered Shares</U>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><B>NOW, THEREFORE</B>, in
consideration of the premises and the mutual promises contained herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Parties, each intending to be legally bound, hereby agree as follows:</P>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in"><FONT STYLE="font-size: 10pt">1.</FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-size: 10pt"><B><U>Agreement
to Vote</U></B>. Prior to the Termination Date (as defined herein), each Sponsor and Insider Party, in its capacity as a shareholder
of Athena, irrevocably and unconditionally agrees that at the meeting of Athena&rsquo;s shareholders to be convened for the purpose of
obtaining the requisite shareholder approval of the proposals in connection with the Transactions or any other meeting of Athena&rsquo;s
shareholders (whether annual or special and whether or not an adjourned or postponed meeting, however called and including any adjournment
or postponement thereof), such Sponsor and Insider Party shall:</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(a)</TD><TD STYLE="text-align: justify">if and when such meeting is held, appear at such meeting or otherwis