Jones AT & T Stadium Jones AT & T Stadium ( previously known as Clifford B . and Audrey Jones Stadium and Jones SBC Stadium ) is an outdoor athletic stadium on the campus of Texas Tech University in Lubbock , Texas , United States built in the style of Spanish Renaissance architecture . It is the home field of the Texas Tech Red Raiders football team of the Big 12 Conference . History . Planning and funding . Clifford B . and Audrey Jones Stadium opened in 1947 . The original seating capacity was 27 , 000 . Expansion . In 1959 the stadium ' s first expansion raised the seating to 41 , 500 . The existing east stands were placed on railroad ties and moved further east , and the playing surface was lowered below street level , to accommodate the new lower bowl . It was expanded again in 1972 with new red , metal seats on the north side bringing capacity of 48 , 000 . Modernization . On November 17 , 1999 , the school announced a $ 20 million donation by SBC for construction of a new press box and west side club seating building to raise capacity to 52 , 882 . The stadium name was changed to Jones SBC Stadium in 2000 due to a naming rights agreement with SBC Communications , which funded a large part of the stadium ' s West Stadium Club expansion . On April 6 , 2006 , the facility officially changed names again , this time to Jones AT & T Stadium as a result of SBC ' s purchase of AT & T Corporation and adoption of AT & T as its new corporate name . In May 2009 , it was announced an additional 6 , 100 seats would be added in the north - east and north - west end zones by mid - season . The additional general admission seating was opened in the north end of the stadium on October 24 , 2009 , bringing capacity at that time to 58 , 930 . The new East Side Building expansion is complete , bringing the total amount of suites to 89 and seating capacity to 60 , 454 . The largest renovation project to date was the $ 51 . 9 million , press box that included luxury suites , club seating and decks for television cameras and the press . This added 2 , 000 seats and was completed during the 2003 season . For 2006 , the stadium was upgraded with a $ 2 - million - dollar inner field wall that matches the traditional Texas Tech style brick façade . An inscribing of the Matador Song at the Double T in the north and south endzones was also added . In February 2006 , the university announced plans to add $ 60 million worth of upgrades including additional luxury suites , a 1 , 000 - car parking garage , an upper deck , a facade on the east side of the stadium and more seating . The entire project was set to begin following the 2006 season but was cancelled . On August 7 , 2008 , the Texas Tech Board of Regents announced a $ 25 million expansion project . The planned expansion added a Spanish Renaissance - themed façade to the east side of the stadium . In addition to the improvements to the exterior of the facility , the expansion added 1 , 000 general - admission seats , 550 club seats , and 26 suites . Texas Tech allocated a total of $ 19 million to the expansion and added another $ 6 million through fund - raising initiatives . On November 20 , 2008 , university officials announced that the project ' s fundraising goal had been exceeded . Most of the money came from private donations , including a large contribution from AT & T and a $ 1M matching gift from Texas Tech System Board of Regents member , Larry Anders . A small amount of the funds was delegated to come from future ticket sales . Groundbreaking ceremonies for the expansion took place on November 29 , 2008 . Construction began following the 2008 season . In May 2009 , the university confirmed that additional money raised in the initial fundraising would be going to expand the north endzone seating by an additional 6 , 100 seats . Overall from 1999 to 2009 the school spent $ 84 million for ongoing renovation and expansion to the stadium and the football program . In doing so , seating capacity increased by about 10 , 000 seats to a capacity of 60 , 454 seats . In January 2013 , construction began adding another 368 seats in the north endzone , in addition to an observation deck that will hold 40 . The $ 16 million dollar project also includes a significantly upgraded jumbotron with a new sound system , a Spanish Renaissance - themed colonnade , and a new north end zone concourse connecting the two stadium halves . Along with the other additions , 157 feet of ribbon board will be added on the north end zone , more than 160 linear feet in the northeast and northwest corners of the stadium , and 94 lineal feet in the south end zone over the athletic offices . The construction is scheduled to be completed before the beginning of the 2013 season . Features . Scoreboard . The unique Double T scoreboard modeled in the fashion of Texas Tech ' s logo is emplaced on the roof of the athletic department offices in the south endzone was installed prior to the beginning of the 1978 season . The scoreboard has remained in place through multiple stadium renovations due to its iconic and symbolic value . Playing surface . The playing field runs in the traditional north - south configuration and sits at an elevation of above sea level . When Jones AT & T Stadium opened in 1947 , the playing field featured a grass playing surface until it was replaced with AstroTurf in 1971 . In 2006 , FieldTurf replaced the AstroTurf playing field . Seating and tickets . After numerous renovations and expansions , Jones AT & T Stadium currently seats 60 , 862 . The capacity makes the stadium the 44th largest college football stadium in the United States . Officially , Jones AT & T Stadium has the third - highest seating capacity of any college - specific venue in Texas behind Darrell K . Royal Texas Memorial Stadium in Austin and Kyle Field in College Station , but when referred to by actual seating capacity the stadium drops to fifth behind San Antonio ' s Alamodome and Houston ' s Rice Stadium . There are 12 , 548 seats are designated for students between 13 sections . There were 46 , 546 season tickets were sold for the 2010 season , surpassing the previous season ticket record of 30 , 092 that were purchased prior to the start of the 2008 season . For the 2011 season , season tickets in the stadium ' s bowl range from a maximum of $ 429 , to as low as $ 189 . Only the highest priced season - tickets include personal seat license fees , which range from a maximum of $ 300 , to as low as $ 100 . Twenty sections do not require a PSL . Donations to the Red Raider Club , a fundraising organisation for the athletic department , ranging from a maximum of $ 300 , to as low as $ 100 , also are required to purchase season tickets in twenty - two of the stadium sections . Season tickets in the stadium ' s club level are $ 649 . Eleven stadium sections do not require a seat - license fee or Red Raider Club donation . Jumbotron . Due for completion prior to the commencement of the 2013 season , the $ 11 million dollar jumbotron mounted in the north endzone of the stadium is one of the largest in the country . The high - definition jumbotron will measure 100 feet wide by 38 feet tall with 3 , 800 square feet of screen space , placing it at a ranking of 16th nationally by square footage in purely NCAA football stadiums . Additionally , the board ranks 3rd in the Big 12 Conference in square footage behind the University of Texas ' s Darrell K Royal – Texas Memorial Stadium and the University of Oklahoma ' s Gaylord Family Oklahoma Memorial Stadium . The entire support structure measures 190 feet wide and 57 feet tall , making it the largest overall in the Big 12 . The entire project includes 275 tons of steel above ground and 54 tons below ground , embedded in about 400 cubic yards of concrete . Six piers on each side of the structure plunge to a depth of near 50 feet . The video board , with a pixel pitch of 16mm and 4 megapixels , will also include sound banks 38 feet tall and 16 feet wide . The video board will be covered with a matching Spanish Renaissance architecture facade . Usage . Coaches All - America Game . The Coaches All - America Game , a postseason college football all - star game that served as the concluding game of the college football season , was hosted at Jones AT & T Stadium from 1970 - 1975 . The all - star game was sponsored by the American Football Coaches Association ( AFCA ) and profits from ticket sales and television rights went to fund AFCA scholarships . Prior to the Coaches All - America Game relocating to Lubbock , from 1961 to 1965 , War Memorial Stadium in Buffalo , New York , served as host and prior to relocating to Lubbock due to attendance issues , Atlanta Stadium hosted the game from 1966 to 1969 . Lubbock won the bid to host the game over newer stadiums in larger cities , Memorial Stadium in Memphis , Tennessee and San Diego Stadium in San Diego , after the AFCA was convinced that Lubbock ' s advantages as a college town without competing entertainment would fill the stands with existing college football fans from West Texas . The first game held at Jones Stadium took place only 47 days after downtown Lubbock was hit by a tornado in 1970 . The stadium ' s newly installed AstroTurf was unharmed , but some of the light towers on the west side — which had recently been fitted with extra lights for the color telecast of the All - America Game — were bent or snapped off . Even with the surrounding circumstances , the inaugural Jones Stadium game drew 42 , 150 in attendance , a record attendance that broke set in any prior Coaches All - America Game in Buffalo or Atlanta . The game finally found success by an attendance standard , drawing 285 , 786 attendees over 7 years . By the time of the final Coaches All - America Game in 1976 , more players declined to participate in the all - star game as rookies and NFL owners had little to gain , and much to lose due to injury risks . The AFCA reluctantly dropped the Coaches All - America Game , but continued to bestow All - America honors . Texas Tech Red Raiders . The Texas Tech Red Raiders played their first game in Jones AT & T Stadium on November 29 , 1947 — a 14 – 6 win against the Hardin – Simmons Cowboys . The Red Raiders have a posted a 326 - 156 - 13 ( ) record at Jones AT & T Stadium record through the 2010 season . Dave Curtis , a writer for " Sporting News " listed the stadium as having the number one ranking amongst college stadiums in home field advantage . The attendance record of 60 , 879 , over the capacity of the stadium , was set during the 2012 season against the Texas Longhorns . The 2012 Texas Tech Red Raiders football team set a season average attendance record of 57 , 108 , breaking the record set previously in 2010 . A 34 - 27 win over the Oklahoma Sooners on November 17 , 2007 , was the start of a 12 game winning streak , the longest Red Raider winning streak at Jones AT & T Stadium that lasted through October 24 , 2009 , with a 52 - 30 loss to Texas A & M Aggies . Texas Tech has gone undefeated at Jones AT & T Stadium in 14 seasons , with the most recent coming in 2005 and 2008 . Attendance records . The 18 most attended Texas Tech football games at Jones AT & T Stadium :