Heel In wrestling , a heel is a villain character . Heels are portrayed as behaving in an immoral manner , breaking rules or otherwise taking advantage of their opponents outside of the bounds of the rules of the match . In non - wrestling jargon , heels are often the " bad guys " in pro wrestling storylines . They are typically opposed by a face ( crowd favorite ) . Some tweener s exhibit heel mannerisms . The term " heel " is most likely is derived from a slang usage of the word that first appeared around 1914 , meaning " contemptible person " . The Spanish term , used in lucha libre , is " " rudo " " . Common heel behaviour includes cheating to win ( e . g . , using the ropes for leverage while pinning or attacking with foreign objects such as folding chairs while the referee is looking away ) , attacking other wrestlers backstage , interfering with other wrestlers ' matches , and acting in a haughty or superior manner . Once in awhile , faces who have recently turn ed from being heels will still exhibit some heel characteristics . For example , in TNA , The Naturals , though they turned face after the death of manager Chris Candido , sometimes still used the ropes for pins and used the megaphone of former manager Jimmy Hart to gain victories . Kurt Angle is also a good example ; even after turning face for his feud with Mark Henry , at the Royal Rumble 2006 , Angle used a steel chair , an exposed steel ring peg , and leverage from the ropes during his pin to get the victory over Henry . It is possible to use aspects of different types of heels in one character to add dimensions to the character . Examples . While behaving as a heel is often part of a wrestler ' s gimmick , many successful heels fall into one or more categories : Crazy heel . Definition : A raging madman , dangerous and unpredictable - may attack others for no apparent reason , or blame others for being " held back " from championship opportunities and other privileges . Sometimes psychotic behaviour is displayed . Comic heel . Definition : A person with a dark comic gimmick . Monster heel . Definition : An unstoppable juggernaut who squashes his or her opponents . Facts . Sometimes , monster heels violently " injure " other wrestlers ( sometimes through rulebreaking tactics ) , terrorize valets ( injuring them on occasion ) , and commit other extremely heinous acts in order to set up a feud with a promotion ' s lead face . One example is the feud between The Giant and Hulk Hogan in 1995 when The Giant broke Hogan ' s neck . Another example is when The Undertaker was behind a reign of terror that led to his feud with Steve Austin in 1999 . Also , during Kane ' s heel runs , he often targeted innocent people such as Jim Ross , Linda McMahon , and Lilian Garcia . Egotistical heel . Definition : An obnoxious and self - important character who is arrogant or cocky ; some wrestlers play on their own fame , achievements , or good looks . Sinister heel . Definition : A cold , calculating , sociopathic heel , one step short of being a crazy heel . Often a cunning mastermind , and calmer than a crazy heel ( though it is possible for a Sinister heel to be a crazy heel at the same time too . ) Also can be wrestlers with a gothic or related gimmick . Popular heel . Definition : a term in which the fans cheer for a wrestler who competes as a heel . Facts . The Road Warriors , originally booed by the fans , gained new fans worldwide and eventually became faces around 1985 after they lost the AWA World Tag Team title to the team of Jimmy Garvin and Steve Regal due to interference by the Fabulous Freebirds . Chris Adams was booed heavily when facing any of the Von Erichs , but was wildly cheered when wrestling other heels during his September 1984 - January 1986 heel run ; Adams would still greet fans afterwards and sign autographs . He eventually became Texas ' most popular wrestler after turning face in 1986 , and the 5th most popular wrestler in the world overall by 1987 . Shawn Michaels is cheered by the fans in show of respect , as well as his " HeartBreak Kid " persona ( except in Canada ) . Triple H is extremely popular despite displaying classic heel tactics and is cheered upon appearing . Kurt Angle is widely considered as having been a heel for most of his career , but he wrestled a number of the best technical matches in the World Wrestling Entertainment ( WWE ) and was often cheered out of respect . Chants of " wooooooo " always echoed during Ric Flair ' s entrance even though he was a heel member of the Four Horsemen and Evolution . Kane has also received cheers upon appearing or when delivering his chokeslam finisher , despite being a morbid and violent character . The Undertaker has a large following despite his tendency to rough up opponents after a match has ended , especially if he is the loser . The Rock is also frequently cheered ( most notably at WrestleMania XIX ) whether he ' s a face or heel , in large part due to his natural charisma . Delinquent heel . Definition : A troublesome and disrespectful character who verbally and visually displays uncivilized conduct such as profanity , vandalism , violence and associated " criminal " behaviour . Sometimes the wrestler will harass or bully opponents and rebel against authority . Foreign heel . Definition : in United States wrestling , foreign heels are often portrayed as being anti - American Common heel tactics . The tactics of a kayfabe heel were perhaps best summed up by Jesse Ventura ' s famous quote : " Win if you can , lose if you must , but always cheat . " However , it can backfire and eventually lead to the heel ' s defeat . Such tactics include : Despite all the information given above , a face can also use some of these heel tactics as well as a form of counterattacking .