Letter written by Jan Faltum stating that Bionicle will end in 2010 The Letter written by Jan Faltum stating that BIONICLE will end in 2010 was a letter published on November 24th , 2009 discussing the future of the BIONICLE line . The letter was written by Jan Faltum , the Global BIONICLE Director and BIONICLE Team Member since 2002 . The Content . Review . The letter specifically states that the BIONICLE sets will end production in 2010 with the subtheme being BIONICLE Stars . However the Storyline will continue , according to the letter . It says a new , more flexible product created by the BIONICLE Team will replace it . Jan Faltum also explains his wonderful experiences with BIONICLE , what BIONICLE means to him and its fans , and his final words of gratitude . The Letter , Unaltered . Dear BIONICLE Fans , In reviewing the business across all of its play patterns and properties , the LEGO Group faced a tough question : should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001 ? BIONICLE re - invented the way consumers think of and play with the LEGO system . Through many chapters of compelling story and innovative product development , BIONICLE became a very strong property and an important part of The LEGO Group ’ s business . We think there is a significant opportunity to grow the buildable figure category , but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver . The easy decision would be to stick with a known entity in BIONICLE ; but as history has proven , The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings . After all , BIONICLE almost never launched because it was such a big risk to the company ’ s way of doing business . Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans , we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future . Beginning in summer 2010 , The LEGO Group will debut a new , more flexible buildable figure property created by the same people who brought you BIONICLE . At the same time , we are also expanding the category to appeal to a younger audience through an established third - party property , starting in January . Since its beginning , BIONICLE has reflected the union of great product and a compelling story . Although there presently are no plans for more sets , the BIONICLE story is not ending . BIONICLEstory . com will remain an active site , with new story content updated by long - time BIONICLE writer Greg Farshtey . In addition , LEGO Group hopes to work with you , the fans , to continue to grow and expand the BIONICLE story universe . This was an extremely difficult decision for all involved . But as seen in the tales of the Toa , striving for success in any mission requires imagination , new ways of thinking , and the willingness to take risks . We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category . We invite you to remain a part of the BIONICLE universe — a universe you have helped to build , and that we are confident that you will continue to build — in the future . Thank you for your continued support and dedication to the BIONICLE and LEGO brands . With our very best regards , Jan Faltum , Global BIONICLE Director Lincoln Armstrong , Senior Brand Manager , BIONICLE Team Member since 2002 Replacement for BIONICLE . The unspecified third party property in the part of the letter stating " through an established " third - party property " , starting in January " has created debate in the LEGO Fan Community . Many believe it is a latter reference to the Ben 10 line . This has been proven false , since the BEN 10 figures are not necessary being created by the team that created BIONICLE and the BEN 10 sets were already in production for a while when the letter was written , and it would make no sense for the writer to keep an already created theme a secret . As of 2010 , the main substitute for BIONICLE has been revealed to be Hero Factory . Publishing . This letter was published on FBTB . net , under the URL name http : / / www . fbtb . net / 2009 / 11 / 24 / the - end - of - an - era - bionicle - to - end - january - 2010 / . It was titled The End of an Era : BIONICLE To End January 2010 .