Jeff Cullen Jeff Cullen was a model agent and boss of Rosie Webster . While having a drink at the Rovers , he approached Sally Webster and Gail McIntyre and offered to buy them a drink . However he was more attracted to Sally ( not knowing that she was Rosie ' s mother ) , and took her out for a meal . A few days later when Rosie was doing a modelling shoot , she refused and walked out , telling her mother that she was sacked . Sally went round to confront " Alfie " ( a name which Jeff used ) and was shocked to see it was him . Jeff told her Rosie wasn ' t sacked , and she had resigned and walked out . Sally sided with him and they continued their relationship with each other , much to the annoyance of Sally ' s estranged husband Kevin . Jeff later spent the night with Sally in March 2011 and when Kevin knocked on the door in the morning , he guessed by Sally ' s reaction that Jeff was there . Kevin sent Sally some flowers although Sally thought they were from Jeff and thanked him , but she was furious when she found out they were from Kevin . Jeff and Sally went to Paris together for a fortnight in May . Shortly after they returned , Kevin was injured after the lift broke down at the garage and Sally let him stay at No . 4 . Jeff surprised Sally with a marriage proposal but she declined because she had only recently split up with Kevin , causing Jeff to walk out and end their relationship . Shortly after his split from Sally , Jeff shared a kiss with Rosie ' s modelling rival Stacey Bigsby , and Rosie filmed them and threatened to reveal it to his current girlfriend if he didn ' t let her appear on " Lorraine " . Stacey was left puzzled when Jeff gave Rosie the job instead of her . Jeff consoled her by offering her a job on the show too . When Stacey appeared on live television , Rosie made a scene by attacking her and ripping her hat off , causing her to be pulled away by security guards . Jeff fired Rosie for the incident . However , she was asked to appear on " Loose Women " and Rosie agreed to work for Jeff again with a pay rise . Sally saw Jeff again in September 2011 when he was escorting Rosie back from her modelling trip . His and Sally ' s spark was instantly reignited and Jeff invited Sally out to Nick ' s Bistro . Sally had recently spent the night with Kevin who jealously saw them kissing . In October 2011 , Rosie suspected Jeff was having a fling with Stacey again when he offered the blonde a top job , so she vowed to get him out of her mother ' s life for good . She told her sister Sophie that she had decided she was going to seduce Jeff in a bid to break him and Sally up , so that the latter could get back together with Kevin . Rosie ' s plan was to have Sally see her and Jeff in a compromising position and dump him . The plan worked but Jeff protested his innocence to Sally , who believed her daughter ' s story and told him to leave . However , Sally discovered the truth when a guilty Sophie confessed and told her about Rosie ' s plan . Sally broke up with Jeff again in November 2011 when he persuaded Rosie to let him have the " Weatherfield Gazette " newspaper interview her about her ordeal at the hands of John Stape who had recently kidnapped her . Jeff told the paper about Sophie ' s lesbian relationship with Sian Powers and Kevin ' s affair with Molly Dobbs and baby Jack , and they ended up publishing the sordid tittle tattle under the headline " Kidnap made me feel sexy " . Kevin and Sally were furious when they found out and Sally threw him out of No . 4 during Sophie ' s birthday party and told him she never wanted to see him again . List of appearances . 2011