President ' s Hundred Tab The President ' s Hundred Tab / Brassard is a badge awarded by the Civilian Marksmanship Program ( CMP ) to the 100 top - scoring military and civilian shooters in the President ' s Pistol and President ' s Rifle Matches . The tab is authorized for wear on military uniforms of the U . S . Army ( all ranks ) and U . S . Coast Guard ( enlisted only ) . The brassard version is authorized for wear on enlisted uniforms of the U . S . Navy . The tab is long and high , with the word " PRESIDENT ' S HUNDRED " centered in tall letters . The brassard is a long by high curved bronze metallic arm patch with an enameled representation of the Flag of the President of the United States flanked by the Seal of the President of the United States to the left and the seal of the CMP to the right . At the top of the brassard are the raised words “ PRESIDENT ’ S ” to the left and “ HUNDRED ” to the right . The President ' s Hundred Tab is currently one of four permanent individual skill / marksmanship tabs authorized for wear by the U . S . Army . History . The National Rifle Association ' s ( NRA ) President ' s Match was instituted at the NRA matches of 1878 , as the American Military Rifle Championship Match . It was patterned after an event for British Volunteers called the Queen ' s Match , a competition started by Queen Victoria and initiated by the National Rifle Association of Great Britain in 1860 , in order to increase the ability of Britain ' s marksmen following the Crimean War . In 1884 , the name was changed to the President ' s Match for the Military Rifle Championship of the United States . It was fired at Creedmoor , New York until 1891 . In 1895 , it was reintroduced at Sea Girt , New Jersey . The tradition of making a letter from the President of the United States the first prize began in 1904 when President Theodore Roosevelt , at the conclusion of the President ' s Match , personally wrote a letter of congratulations to the winner , Private Howard Gensch of the 1st Regiment of Infantry of the New Jersey National Guard . It cannot be ascertained as to when the President ' s Match was discontinued ; however , it is known that it was not fired during World Wars I and II . It appears to have disappeared during the 1930s and during the Depression when lack of funds severely curtailed the holding of matches of importance . The President ' s Match was reinstated in 1957 at the National Matches as " The President ' s Hundred . " The 100 top - scoring competitors in the President ' s Match were singled out for special recognition in a retreat ceremony in which they passed in review before the winner and former winners of this historic match . On 27 May 1958 , the NRA requested the Deputy Chief of Staff for Personnel ' s approval of a tab for presentation to each member of the " President ' s Hundred . " NRA ' s plan was to award the cloth tab together with a metal brassard during the 1958 National Matches . The cloth tab was of high level interest and approved for wear on the uniform on 3 March 1958 . The first awards were made at Camp Perry , Ohio , in early September 1958 . Only the U . S . Navy has authorized the wear of the metal brassard on the uniforms of enlisted sailors . However , the NRA issued the metal brassard to all military and civilian personnel for wear on the shooting jacket . In 1977 , the National Board for the Promotion of Rifle Practice ( NBPRP ) assumed responsibility for the President ’ s Match from the NRA . Today the CMP manages and awards the President ' s Hundred Tab / Brassard to the top 100 shooters in those matches . In September 2008 , the Department of the Army authorized a miniature metal tab to be worn on the new Army Service Uniform . This is a scaled down replica of the President ' s Hundred full - color embroidered tab .