Fritz Seyferth John F . " Fritz " Seyferth ( born May 18 , 1950 ) is a former American football player . He played college football at the University of Michigan from 1969 to 1971 . He also played professional football for the Calgary Stampeders in the Canadian Football League from 1972 to 1973 . He later worked for 21 years for the University of Michigan Athletic Department , retiring in 2000 as the executive associate athletic director . University of Michigan . A native of Darien , Connecticut , Seyferth was reportedly " a good , but not great football player " in high school . In 1968 , he enrolled at the University of Michigan as an engineering student and not as a scholarship athlete . He tried out for the Michigan Wolverines football team as a walk - on and made the roster of the 1969 team led by first - year head coach Bo Schembechler . He ultimately earned a scholarship as well . Seyferth started seven games at fullback and one at left halfback for the 1970 Michigan team that finished the season with a 9 - 1 record and ranked No . 7 and No . 9 in the final UPI and AP polls . On October 3 , 1970 , in Michigan ' s 14 - 7 victory over Texas A & M , he gained 45 yards on seven carries during the game - winning drive in the fourth quarter . Three weeks later , on October 24 , 1970 , he scored four touchdowns in a 39 - 13 victory over Minnesota . He finished the 1970 season with 333 rushing yards and scored eight touchdowns , including two touchdown catches . He ranked third in the Big Ten Conference in scoring . Following the 1970 season , Seyferth won accolades for the work ethic that allowed him to progress from a walk - on to one of the top scorers in the Big Ten . Bo Schembechler noted , " It ' s pretty obvious he wants to play . His determination is something to see " . John Hannen , sports editor of the " Toledo Blade " , wrote : Seyferth responds to a challenge and he wants very badly to play footbal . . . It ' s like David conquering Goliath all over again . It ' s great , that ' s what it is . " As a senior , Seyferth started all 12 games for the 1971 Michigan team that finished the regular season with a perfect 11 - 0 record before losing by one point to Stanford in the 1972 Rose Bowl . The Rose Bowl was Seyferth ' s final game for Michigan , and he scored the Wolverines ' only touchdown on a one - yard run in the fourth quarter . Seyferth ' s touchdown gave Michigan a 10 - 3 lead , but Stanford scored 10 points in the fourth quarter and won the game . With the development of Billy Taylor as a star in 1971 , Seyferth ' s role at fullback was principally as a blocker . He helped lead the way as Taylor rushed for 1 , 297 yards and became Michigan ' s all - time career leader in rushing yardage . Seyferth also rushed for 194 yards and five touchdowns on 55 carries . While attending Michigan , Seyferth served as the treasurer of the Druids Senior Literary Society and maintained a " consistently high grade point average " in Michigan ' s engineering program while also competing in football . In December 1972 , Seyferth received the Besser - Lindsey Award from Sigma Alpha Epsilon " in recognition of achievement in scholarship , fraternity and athletics . " Professional football . Seyferth was drafted by the New York Giants in the 17th round ( 419th overall pick ) of the 1972 NFL Draft . He remained part of the Giants team during the 1972 pre - season and exhibition games , but he was cut at the end of August , before the start of the regular season . He was then signed by the Calgary Stampeders of the Canadian Football League . In his first game for Calgary on September 10 , 1972 , he gained 38 rushing yards , caught five passes for 72 yards and scored a touchdown . He also was credited with " 80 hard earned yards and some crunching blocks " in an October 1 , 1972 victory over the Saskatchewan Roughriders . He finished the 1972 season as the Stampeders ' second leading rusher with 283 yards on 67 carries . He also caught 16 passes for 216 yards . He continued to play for the Stampeders in 1973 , but retired from professional football at the end of the season . Later years . Seyferth was married to Lynn Groves in 1973 . They met while both were students at the University of Michigan . After retiring from football , Seyferth worked for Arthur Young & Company . He later returned to Ann Arbor and worked for the University of Michigan Athletic Department for 21 years . He was the recruiting director for the Michigan football team in the 1980s and led the campaign to raise $ 12 million for the program ' s new building . He later served as Michigan ' s assistant athletic director during the 1990s . In 1998 , he became the No . 2 person in Michigan ' s athletic department . He retired in January 2000 as the executive associate athletic director . After retiring from the University of Michigan , Seyferth formed a consulting firm known as Fritz Seyferth & Associates .