Sonny Cumbie Sonny Jack Cumbie ( born August 8 , 1981 in Abilene , Texas ) is an American football assistant coach . He is currently the co - offensive coordinator and inside receivers coach for the Texas Tech Red Raiders . Cumbie was the starting quarterback for Texas Tech during the 2004 season , where he led the nation in passing and total offense , a win in the 2004 Holiday Bowl , and MVP honors for the game . High school years . Cumbie attended Snyder High School in Snyder , Texas , and was a three - sport letterman in football , basketball , and baseball . In football , as a senior , he won first team All - District honors , Honorable Mention All - South Plains honors , and was named the District M . V . P . In basketball , he won All - District honors and All - Big Country honors . In baseball , he was named the District MVP as a senior . Cumbie graduated from Snyder High School in 2000 . He received scholarship offers from Tarleton State University and West Texas A & M University . College career . Cumbie walked on at Texas Tech , where he enrolled as a student in 2000 . He often battled against other scholarship quarterbacks , whom he would later beat out for the starting job such as Cody Hodges and later turned receiver Robert Johnson . He served as 3rd stringer from 2000 – 2002 , back up to record setter B . J . Symons in 2003 , and won the starting job in 2004 over Hodges and Johnson . He delivered two big blowouts , a 70 – 35 win over TCU , and a 70 – 10 drubbing of Nebraska . Tech was upset by New Mexico 27 – 24 . In Big 12 play Tech defeated Kansas State , Kansas ( 31 – 30 ) , Nebraska ( 70 – 10 ) , Oklahoma State ( 31 – 15 ) , and Baylor . They played eventual National finalist Oklahoma to a 28 – 13 loss and also played at Texas A & M , losing in overtime 32 – 25 . The Red Raiders finished 5 – 3 in conference play , 7 – 4 overall , for third in the Big 12 South , and were invited to the Holiday Bowl . Cumbie lead # 23 ranked Texas Tech to a win in the 2004 Holiday Bowl over then # 4 California Golden Bears . Cumbie went 39 – 60 ( 65 % ) and a career high 520 yards and three touchdowns . His performance in that game earned him M . V . P . honors . Professional career . Cumbie was signed as a free agent by the Indianapolis Colts after college , but later released . And as of the 2006 season he briefly signed with the Baltimore Ravens , but was released . Cumbie was the starting quarterback for the San Angelo Stampede Express of the Indoor Football League . Cumbie then joined the Los Angeles Avengers in the Arena Football League . He started 12 games his first season as a rookie , returns as the Avengers starting quarterback in 2007 . He agreed to a two - year contract on Oct . 19 , 2005 , which kept him in Los Angeles through the 2007 AFL season . Playing in a total of 13 games in 2006 , Cumbie completed 268 - of - 450 for 3 , 241 yards and 59 touchdowns in 2006 . He also scored three touchdowns on the ground . In 2007 Cumbie led the Avengers to the playoffs while throwing for 83 touchdown passes and 4 , 370 yards . Coaching career . In 2008 , Cumbie began his coaching career at Texas Tech as a graduate assistant under head coach Mike Leach where he was in charge of the defensive scout team and coaching the quarterbacks . Cumbie served in this capacity for two seasons . After Leach ' s departure , Tommy Tuberville was hired as the head coach for the team . He promoted Cumbie to inside receivers coach , a post held formerly by current East Carolina Pirates football offensive coordinator Lincoln Riley . In 2009 , Cumbie served as the head coach and director of player personnel for the San Angelo Stampede Express of the Indoor Football League . Four games into the season , Cumbie became the starting Quarterback and lead the team to the playoffs for the first time in franchise history . Following the hiring of coach Kliff Kingsbury after the subsequent departure of Tommy Tuberville from Texas Texas , Cumbie was the only assistant retained by Kingsbury . Cumbie was promoted to co - offensive coordinator prior to the start of the 2013 season . Personal . Cumbie was a color commentator for the Texas Tech Football Radio network for 3 seasons ( 2005 – 2008 ) , shortly before joining the Tech coaching staff . He currently resides in Lubbock , Texas , and is married to his wife , Tamra . Cumbie graduated from Texas Tech with a bachelor ' s degree in History . Tamra , who is an alumna of Texas Tech , has a master ' s degree in Technical Communication and a PhD in Marriage and Family Therapy .