1967 Green Bay Packers season The 1967 Green Bay Packers season was their 47th season in the NFL and resulted in a 9 - 4 - 1 record and a victory in Super Bowl II . The team beat the Dallas Cowboys in the 1967 NFL Championship Game , a game commonly known as the " Ice Bowl , " which marked the second time the Packers had won an NFL - record third consecutive NFL championship , having also done so in 1929 - 30 - 31 under team founder Curly Lambeau . The Packers were coached by Vince Lombardi and led by quarterback Bart Starr . Green Bay ' s victory in Super Bowl II over the Oakland Raiders was the fifth world championship for the Packers under Lombardi and the last game he coached for the Packers . Offseason . NFL Draft . In the first round of the 1967 NFL Draft the Packers selected running back center Bob Hyland and quarterback Don Horn . Expansion draft . With the New Orleans Saints entering the league , the Packers had to leave 11 players unprotected for the 1967 expansion draft . One of the players that Lombardi left unprotected was a future hall of famer , halfback Paul Hornung . Lombardi was distraught when the Saints selected Hornung in the draft . In later years , Hornung revealed that he spoke to Saints coach Tom Fears prior to the draft . Fears was a former assistant in Green Bay and Fears felt that Hornung would help sell tickets in New Orleans . Several weeks later , the Saints also signed Jim Taylor , the Packers fullback . Taylor , a Louisiana native and future hall of famer , had felt underpaid and underappreciated under Lombardi . Regular season . The Packers finished the regular season 9 - 4 - 1 . The 1967 NFL season , for the first time in NFL history , included four divisions of four teams with two conferences . The Packers played in the Western Conference and in the Central Division . The Packers competed against Central Division teams ( Lions , Bears , and Vikings ) twice in the season and played every team in the Century Division and Coastal Division . Post season . Western Conference Championship . The Green Bay Packers defeated the Los Angeles Rams 28 - 7 on December 23 , 1967 at Milwaukee County Stadium , in Milwaukee , Wisconsin . The Rams scored the first points of the game on a 29 - yard pass from Roman Gabriel . The Packers scored the next four touchdowns , including two touchdown runs by Travis Williams . With the win the Packers advanced to the NFL Championship game . NFL Championship ( Ice Bowl ) . The Packers advanced to the NFL Championship game and faced the Dallas Cowboys in the NFL Championship Game . The game was played on December 31 , 1967 at Lambeau Field in Green Bay , Wisconsin . The official game - time temperature was - 13°F / - 25°C , with a wind chill around - 48°F / - 44°C . The bitter cold overwhelmed Lambeau Field ' s new turf heating system , leaving the playing surface hard as a rock and nearly as smooth as ice . The officials were unable to use their whistles after the opening kickoff when a whistle stuck to a referee ' s lips . Early in the game , the Packers jumped to a 14 - 0 lead with a pair of touchdown passes from Bart Starr to wide receiver Boyd Dowler . Green Bay committed two costly turnovers in the second quarter that led to ten Dallas points . Neither team was able to score any points in the third quarter , but then on the first play of the final period , the Cowboys took a 17 - 14 lead with running back Dan Reeves ' 50 - yard touchdown pass to wide receiver Lance Rentzel on a halfback option play . Starting from his own 32 - yard line with 4 : 54 left in the game , Starr led his team down the field to the one yard line . Running back Donny Anderson attempted two runs into the end zone , but fell short . Facing a third down with sixteen seconds left in the game , Starr executed a quarterback sneak behind center Ken Bowman and guard Jerry Kramer ' s block through defensive tackle Jethro Pugh , scoring a touchdown that gave the Packers a 21 - 17 win and their unprecedented third consecutive NFL championship . Super Bowl II . After beating the Cowboys in the NFL Championship game , the Packers advanced to the AFL - NFL World Championship Game to face the American Football League champions , the Oakland Raiders . The Packers scored early with two field goals from kicker Don Chandler . Later in the second quarter , quarterback Bart Starr threw a 62 - yard touchdown pass to receiver Boyd Dowler to give the Packers a 13 - 0 lead . Oakland struck back on their next possession when quarterback Daryle Lamonica completed a 23 - yard touchdown pass to receiver Bill Miller . At the end of the half , Don Chandler added another field goal , making the score 16 - 7 . In the second half , Starr completed a 35 - yard pass to receiver Max McGee , which was the last reception of McGee ' s career . The pass helped set up Donny Anderson ' s two yard touchdown run . Early in the fourth quarter , Chandler kicked his fourth field goal , making the score 26 - 7 . After the field goal , Starr was injured on a sack and was replaced by Zeke Bratkowski . Later in the fourth quarter , Packers defensive back Herb Adderley intercepted a Raiders pass and returned it 60 yards for a touchdown , making the score 33 - 7 . The Raiders managed to score a second touchdown on a 23 - yard touchdown pass from Lamonica to Bill Miller late in the fourth quarter . The Packers went on to win the game 33 - 14 . Coaching his last game for the Packers , Vince Lombardi was carried off the field in victory .