Godzillatron " Godzillatron " or " Adzillatron " is the nickname given to the scoreboard at the University of Texas at Austin ' s Darrell K . Royal - Texas Memorial Stadium . The official name of the board has not yet been decided ; it is simply referred to as the " Darrell K Royal - Texas Memorial Stadium Scoreboard " by the Texas Longhorn Athletics department . It is one of the largest high definition video screens in the world . It was manufactured by Daktronics in Brookings , South Dakota , the largest producer of large - screen video displays in the world . Dimensions . The scoreboard measures at tall and wide with a pixel resolution of 2064 x 848 . The scoreboard was installed as part of a US $ 150 million stadium renovation , $ 8 million of which is being spent on audiovisual improvements . The new high definition screen is the centerpiece of these improvements and debuted at the start of the 2006 football season . Previously , two scoreboards were in place , one in the south end , the Freddie Steinmark Memorial Scoreboard and Jumbotron , and one in the north end , a video matrix screen . Both were removed after the 2005 season . The new scoreboard replaces the one in the south end . The north end no longer features a scoreboard as it was removed for the 2008 stadium expansion . The giant Longhorn symbol at the very top was sold on eBay . At the time of its creation , Godzillatron was called the largest high - definition video screen in the world , though it was quickly surpassed by a larger screen in Tokyo . It is the largest high - definition video screen in college football . In 2006 , the Big 12 Conference held the three largest screens in college football by surface area , with Nebraska and Texas A & M at numbers 2 and 3 respectively . Since 2006 , however , Mississippi State University has added a high definition video board at Davis Wade Stadium measuring by , or . Godzillatron is 84 % larger than the screen at Nebraska ( 7 , 370 square feet vs 4 , 012 square feet ) . At the time of creation , it was the largest HD screen in the western hemisphere , but has since been surpassed by the HD screens at Cowboys Stadium ( 11 , 520 sq ft ) , and several others for various sports . Criticism . A downside for fans is that the screen can be used to allow more obtrusive advertising to be displayed during games . It has been controversial among fans because at some times a large portion ( more than 50 % ) of the screen is being used for advertising and other non - game related graphics . This has led to some fans ( including " Austin American - Statesman " commentator Kirk Bohls ) calling the new screen " Adzillatron " . Complaints have also been made about the scoreboard being too loud and about it broadcasting advertisements to those in the stadium , even over the top of the band playing in the stadium . In its first usage , the portion of the new screen that was typically used for showing replays and film highlights was approximately the same size as the old video screen . More recent games have featured a 16 : 9 format image centered in a ring of advertisement and score / clock related information . Nevertheless , complaints continue about the advertising , with some fans shouting out " We won ' t shop / eat / bank there " when advertisements are played loudly in the stadium .