Red Berenson Gordon Arthur " Red " Berenson ( born December 8 , 1939 in Regina , Saskatchewan ) is a former Canadian professional ice hockey centre and is currently in his twenty - fourth year as NCAA head coach of the Michigan Wolverines . < br > Playing career . Berenson played junior hockey with the Regina Pats , participating in the 1955 - 56 Memorial Cup Final and the 1957 - 58 Memorial Cup Final . In 1959 , Berenson played for the World Champion Belleville McFarlands . Berenson moved on to , and a graduated from Michigan ' s Ross School of Business and played collegiately at the University of Michigan , winning All - American honors there with an NCAA - leading 43 goals in his final year . He signed thereafter with the Montreal Canadiens , playing five years in their system before being traded to the New York Rangers , where he played parts of two seasons without success . Seven weeks into the 1967 / 1968 NHL season the St . Louis Blues acquired Red Berenson along with Barclay Plager from the New York Rangers . It was with the Blues where he became one of the new Western Division ' s first great stars , leading the Blues to three straight Stanley Cup finals and being named the division ' s best player by his peers in The Sporting News ' annual poll each of those years . His most notable scoring feat came on November 7 , 1968 , in a road game against the Philadelphia Flyers . Berenson scored six goals , including four over a nine - minute span . The six - goal total was one shy of the all - time NHL record ( set by Joe Malone in 1920 ) , and has been accomplished only once since . Berenson was named team captain in 1970 ; however , already 31 years old , the Blues felt his skills could only decline , and traded him in what was considered a shocking deal to the Detroit Red Wings , a multi - player trade receiving centre Garry Unger in return . He was an impact player for Detroit for four seasons , but was having a poor fifth season when he was dealt back to the Blues . The trade rejuvenated him , and he was an effective player for three and a half more seasons before he retired after the 1977 – 1978 campaign . Berenson played in the legendary eight - game Summit Series for Team Canada against the Soviet Union in 1972 . He played in six NHL All - Star Games . Altogether , in 17 NHL seasons , Berenson recorded 261 goals and 397 assists in 987 games . Coaching career . Berenson retired from playing in 1978 and joined the Blues ' coaching staff . He became the team ' s head coach midway through the 1979 – 80 season . A year later , he won the Jack Adams Award as the NHL ' s coach of the year . He returned to his alma mater as head coach in 1984 and has remained in the position ever since . Berenson has led the Wolverines to ten Frozen Four appearances , and NCAA championships in 1996 and 1998 . In CCHA competition , his teams have won nine regular - season and 8 tournament titles , and the Wolverines have not failed to secure a winning record since Berenson ' s second year at the helm . In addition , Berenson ' s squad has qualified for the NCAA Tournament in each of the last 18 seasons . This marks the longest streak ever in college hockey . His all - time record as Michigan ' s coach is 611 – 292 – 64 * , a record which currently places him eighth in NCAA history for career victories . The Wolverines have also won 11 Great Lakes Invitational titles under Berenson . " * record through the 2006 – 07 season "