1stBank Center The 1stBank Center ( originally the Broomfield Event Center and formerly the Odeum Colorado ) is a multi - purpose arena located 17 miles northwest of Denver , Colorado , in the city of Broomfield . It is located near the Rocky Mountain Metropolitan Airport and the Flatiron Crossing Mall . Opening in 2006 , the arena naming rights belong to 1stBank , a local financial institution since 2010 . The venue is typically used for mid - sized concerts in the Denver Metro area , seating up to 7 , 500 patrons . From June 2010 until May 2014 , the arena housed the Colorado Music Hall of Fame before it moved to its permanent home at the Red Rocks Amphitheatre . For sports , it is the current home of the Denver Roller Dolls and former home of the Rocky Mountain Rage and Colorado 14ers . History . The City and County of Broomfield unveiled plans for a new sports facility in the Denver Metro area , in May 2005 . Lead by Jim Wiens and John Few , the venue is an anchor for the 215 - acre commercial and residential development , Arista Metropolitan District ( also called Arista Broomfield ) . The facility would serve as competition for several mid - sized venues in Colorado , including the : Magness Arena , Bellco Theatre , Fillmore Auditorium , Budweiser Events Center , World Arena and the ( now defunct ) City Lights Pavilion . To set it apart from its competition , the arena was designed to give an arena - sized show a theatre ( intimate ) feeling . Construction began in October 2006 to a rocky start . Six months after construction began , the venue ’ s owner ’ s faced a lawsuit regarding noise control . Before opening , the facility saw several staff and management changes . Despite pushbacks , the venue opened on November 9 , 2005 , with a concert by Bonnie Raitt . However , the facility proved it couldn ’ t stand against its competitors . Many patrons complained of lack of parking and street sign leading to the venue . Others complained about the acoustics , describing the arena as a concrete barn . For its first two years of operation , the venue did not see a profit . It was unable to pay bills and staff salaries . Until 2009 , the arena was operated by Broomfield Sports and Entertainment ( created by Wiens and Frew ) . Management ceased when the company could no longer financially afford to maintain the failing venue . The Broomfield Urban Renewal Authority ( BURA ) began seeking a new management company in January 2009 . AEG Live , VenuWorks and SMG all placed bids . Operations were passed off to Peak Entertainment — a joint venture between Kroenke Sports Enterprises and AEG Live Rocky Mountains , in June 2009 , for 28 years . Chuck Morris , President and CEO or AEG Live Rocky Mountains , was responsible to the revitalization of the Fillmore Auditorium . Under the new management , the venue saw over one million dollars in renovations . This included a new paint job , window treatments , terrace balconies , improvements to lighting and acoustics . Over two thousand parking spaces were added , along with a pedestrian bridge connecting patrons to RTD ’ s US 36 and Broomfield Park - n - Ride . During this construction period , the facility was given a temporary name change of Odeum Colorado . In February 2010 , it was announced local financial institution , FirstBank Holding Company of Colorado , Inc . ( known simply as 1stBank ) purchased naming rights for five years , at an undisclosed amount . The agreement began on March 1 , 2010 . The arena reopened on March 5 , 2010 , with a concert by Furthur . Since its reopening , the arena has hosted numerous concerts by popular artists , alongside family shows and sporting events .