Jim Jensen ( running back ) James Douglas " Jim " Jensen was born November 28 , 1953 , in Waterloo , IA and later moved to Davenport , IA where he attended Davenport Central High School . He is a former professional American football running back in the National Football League for the Dallas Cowboys , Denver Broncos , and the Green Bay Packers . He played college football at the University of Iowa . Early years . Jensen attended Davenport Central High School where he was a multiple state champion in track and field winning the indoor high and low hurdles , the pentathlon , outdoor high hurdles and was a member of the state champion mile medley relay team . He received a scholarship from the University of Iowa . Measuring 6 ' 3 " , 230 lbs . and running a 4 . 4 40 yard dash , he earned 8 varsity letters , 4 in football and 4 in track & field . He was inducted into the Iowa High School Sports Hall of Fame in 1988 and the Quad Cities Sports Hall of Fame in 2002 . Professional career . Dallas Cowboys . Jensen was drafted in the second round of the 1976 NFL draft by the Dallas Cowboys . As a rookie he played mainly in special teams , and because his versatility and size , he was moved between running back and tight end . In 1977 , he became expendable when Tony Dorsett was drafted and was traded to the Denver Broncos in exchange for a sixth round draft choice . Denver Broncos . He was a versatile running back for the Broncos , and in 1977 helped them reach Super Bowl XII , playing against his former teammates . In 1978 he was placed on injured reserve with a knee injury . He led the team in rushing and receptions in 1980 . The next year he was released before the season started . Green Bay Packers . In 1981 he signed as a free agent with the Green Bay Packers , playing there for two seasons . Bart Starr was his head coach and in 1982 the Packers made their first appearance in the playoffs after a 10 year drought . Personal life . Following his retirement from the National Football League , he made his home in Colorado and entered the advertising / marketing / public relations field . He has three children : Jessica , Cody and Jack , and one brother Andy . He currently lives in Minnesota at Rose Lake near Vergas , and is a consultant for advertising , public relations , communications , marketing and special events projects . He also is a corporate motivational speaker and paints , writes and pursues life adventures in his spare time . Jensen is an avid motorcyclist and enjoys traveling into MX and to other off - the - beaten - path places . He also enjoys fishing , upland bird hunting , archery and running . He created the annual Run ' Round the Rose 12 Mile Run for Diabetes in Vergas , MN in honor of his mother , Lois , who had adult onset diabetes for her entire adult life . He has competed in this race since its inception and finished third in the Masters category in 2009 . He also is an accomplished , and published , photographer , columnist and artist . He has written for the Rocky Mountain News , Greeley Tribune , WindsorNOW ! and Thunder Press magazine . he credits a lot of his accomplishments in life to the influence of several key people : his father , John , a WWII veteran and son of a Danish immigrant , his high school coaches Jim Fox and Ira Dunsworth , Broncos Head Coach Red Miller and assistant coach Paul Roach , and Bill Reichardt ( Univ . of Iowa Big Ten MVP running back in 1951 ) .