Michelle D . Wilson Michelle D . Wilson joined WWE in February 2009 as Executive Vice President of Marketing and was elevated to Chief Marketing Officer in 2011 . In 2013 , Wilson was promoted to Chief Revenue & Marketing Officer . In this role , Wilson oversees all of the company ’ s revenue lines , including Consumer Products , Sponsorship Sales , Pay - Per - View and New Business Development . Wilson also oversees Marketing , Corporate Communications , Creative Services , Entertainment Relations , Special Events , Research and Community Relations . In addition , Wilson spearheaded the company ’ s efforts to launch WWE Network . Wilson has transformed the Company ’ s approach to WrestleMania and other annual tent pole events including SummerSlam , Royal Rumble and Survivor Series . These “ Classic Four ” pay - per - views , as they are known , have grown from single - day occurrences into multi - day , revenue - generating events that attract attendees from across the county and around the world and that leave positive , lasting impressions on host cities . Additionally , Wilson has ushered in a new approach for WWE in sales and sponsorships and has worked to secure key partnerships with blue - chip brands and companies including Post Foods , General Mills , Frito - Lay , Kraft Foods , General Motors , Mars , Colgate , Nestle and 7 - Eleven . She has also continued to expand WWE ’ s partnership with the Make - A - Wish Foundation in which WWE performers have granted more than 3 , 500 wishes for children with life - threatening illnesses . Wilson has been instrumental in forging new partnerships with Susan G . Komen , 2014 Special Olympics USA Games , Special Olympics CT , KaBOOM ! and Hire Heroes USA . Prior to WWE , Wilson was the Chief Marketing Officer of the United States Tennis Association , where she was instrumental in making the US Open the highest attended annual sporting event in the world . Wilson developed innovative advertising and promotional campaigns — It ’ s Showtime and The Greatest Road Trip in Sports — that significantly elevated the image and awareness of tennis in the United States resulting in record television viewership and ticket sales . She was also a pivotal player in the implementation of several innovations for the sport , including in - stadium video screens , blue courts , instant replay , celebrity entertainment and the 2004 launch of the US Open Series . Wilson oversaw all marketing efforts for the launch of the XFL football league , a partnership between WWE and NBC , prior to working for the USTA . She also held positions at the National Basketball Association ( NBA ) in its domestic and international consumer products groups . Before her career in the sports industry , Wilson held brand management positions at Nabisco . She is a past recipient of BrandWeek ' s “ Marketer of the Next Generation ” award and a winner of the American Marketing Association ’ s " Effie " award for outstanding advertising . In 2009 , Wilson was among the “ Next Wave of Leaders ” recognized by Broadcasting & Cable and was named one of the " Most Powerful Women in Cable " by CableFAX magazine . In 2010 , Continental Magazine called Wilson a “ Wonder Woman and Driving Force Behind WWE ’ s Success . ” In October 2011 , Wilson was also recognized as a " Game Changer : Women in Sports Business " by SportsBusiness Journal and was honored as one of Multichannel News ’ s “ Women to Watch . ” In 2013 , Wilson was recognized on Sports Illustrated ’ s list of the 10 most influential women in sports . Wilson sits on the Board of Directors for the Ad Council and the Stamford , Connecticut Chamber of Commerce . Wilson is a cum laude graduate of the University of Pennsylvania and holds an MBA from Harvard Business School .