Arjun Ray Arjun Ray is an Indian businessman and former army general . He is chief executive officer of the Indus Trust . Ray is a graduate of the Staff College at Camberley , England — the Higher Command Course and the National Defence College . He has served as India ' s deputy military advisor in London . In his last assignment , Ray commanded the newly raised 14 Corps in Ladakh . As part of Operation Sadbhavana ( Goodwill ) , he set up 13 Sadhbhavana schools , 11 Women ' s Empowerment Centres , and 60 Adult Education Centres for non - literate women along the Line of Control in Jammu and Kashmir . H was awarded the Param Vishisht Seva Medal for distinguished service . Early life . Arjun Ray was born 1 January 1944 in Calcutta . He completed his schooling at St Xavier School , Jaipur , and graduated from the University of Rajasthan with a degree in humanities . Before joining the Indian Military Academy in 1963 , he was sponsored by Rotary International to visit New Zealand and Australia for three months , as a member of the Indian universities ' debating team . Army . Ray was commissioned into the 8th Battalion of the Kumaon Regiment in February 1964 . Thereafter , he participated in the 1965 and 1971 Indo - Pakistan Wars . As a young major , he was selected to attend the Scientific Reorientation Course at Shrivenham , England ; and the Staff College at Camberley ) . He holds a Master ' s Degree in Defence Studies from the University of Madras , and he has attended the Higher Command Course and the National Defence Course at the National Defence College , New Delhi . Before commanding a mechanized brigade on the Western front , he was posted in London as the Deputy Military Advisor from 1986 to 1989 . During this tenure , as a member of the International Institute for Strategic Studies and the Royal United Services Institution , he was a participant in national and international seminars and symposiums on international security . Ray ’ s command assignments varied : from armored formations – 13 Mechanized Infantry , 39 Mechanized Brigade and 33 Armored Division , to commanding 14 Corps in high altitude in Ladakh . For distinguished command of the brigade , he was awarded the Vishist Sewa Medal . After attending the National Defence College , he served as the Brigadier General Staff in 15 Corps in the Kashmir Valley . It was during this period that he wrote his first book , " Kashmir Diary , The Psychology of Militancy " . As a major general , he was also responsible for tactical training of company and squadron commanders in junior command at the College of Combat . After commanding 33 Armored Division ( October 1996 to March 1998 ) , he was posted as Major General with the General Staff in charge of doctrine in Headquarters Army Training Command ( ARTRAC ) . During this period ( March 1998 to June 2000 ) , he organized and conducted army , national and international - level seminars on war and conflict , including strategies and structures for higher defence organization . During the Kargil War ( June to August 1999 ) , Ray was responsible for conducting the information campaign , including media relations , on behalf of the Army . On 12 June 2000 , Ray was promoted to the rank of lieutenant general and was given command of the newly raised 14 Corps in Ladakh . Its troops were deployed at the Line of Control opposite Pakistan and the Line of Actual Control in Western Tibet . Operation Sadhbhavana . Soon after taking over the Corps , Ray decided on winning over alienated communities , and thus forestall insurgency from spilling over into Ladakh from the rest of Jammu and Kashmir . He saw that security and development were key elements of border management . He selected as his centre of gravity the people of Ladakh . Towards this end he launched Operation Sadbhavna ( Goodwill ) , a mass campaign to win the hearts of the local population . These areas included primary education , health care up to tertiary level , women ’ s empowerment , community development and information technology for peace . For his contribution to nation building and command of troops in Ladakh , he was honoured with the Param Vishisht Seva Medal , the highest award in the military for distinguished service . He was also India ' s entry in 2002 - 2003 for the Commonwealth Award on Women ' s Empowerment . Retirement . Ray is presently the CEO of the Indus Group of international schools .