Straight Edge Society The Straight Edge Society was a professional wrestling faction in World Wrestling Entertainment created by CM Punk . CM Punk created the group when he turned into a heel and began acting like a cult - like " savior " , proclaiming that his Straight - Edge lifestyle was the best way to live , and that anything below it was " the enemy " . The faction officially took shape when Luke Gallows formerly known as " Festus " made his WWE debut as Punk ' s bodyguard and " Striaght - Edge disciple " . Early in the group ' s run , Punk would take planted fans in the crowd into the ring and " cleanse " them of their " old , drug - filled , alcohol - driven lives " . A month later , Serena joined the group as a manager after willingly accepting Punk ' s invite from the crowd and having her head shaved . History . Formation . The formation began on the November 27 , 2009 of SmackDown where CM Punk transformed the formerly mentally retarded and unresponsive Festus into the focused and driven Luke Gallows . Gallows explained that his friends got him hooked on prescription pain medication , which explained his behavior as Festus . Gallows credited Punk with cleaning him up and " showing him the way , " and became Punk ' s main enforcer . A few weeks later , a ( plant ed ) fan named Serena came from the crowd , rushing to Punk and Gallows who had called security . Serena then revealed her desire to join the SES and willingly had her head shaved . On February 23 , 2010 it was revealed on NXT that Punk would be mentoring the " South Beach Party Boy " Darren Young . A few weeks later , Young became fascinated with the SES and decided to join them , only to quickly change his mind after finding out he had to shave his head as initiation . Feud with Rey Mysterio . The SES would begin a feud with Rey Mysterio after Mysterio defeated Punk in a match to qualify for the World Heavyweight Championship Elimination Chamber match . The SES would attack Mysterio after the match . At Elimination Chamber on February 21 , 2010 , Punk was eliminated from the chamber match by Mysterio . . The feud would then intensify when they cost each other qualifiers for the Money in the Bank ladder match at Wrestlemania XXVI . The SES would then interrupt Mysterio ' s daughter ' s ninth birthday party on the March 12 , 2010 episode of SmackDown . The following week Mysterio challenged Punk to a match at WrestleMania , where if Mysterio lost , he would have to join the SES . At WrestleMania , Mysterio and Punk competed , with a mystery masked man coming in trying to interfere on Punk ' s behalf , but Punk eventually lost . A rematch was made for the Extreme Rules PPV where Mysterio said if Punk lost he would have to shave his head . Punk won the match with interference from the mystery man . On the following episode of Smackdown , after getting assaulted by Mysterio during a match with Luke Gallows against MVP , the two agreed to face each other at the Over the Limit PPV in May , in a match which combined the stipulations of their previous two PPV matches . ( if Punk lost he would shave his head , while if Mysterio lost he would join the SES ) . At Over the Limit , Punk was defeated , and wound up getting his head shaved after interference from Kane . To conceal his baldness , Punk then began to wear a mask . In June , Punk participated in a Fatal - 4 - Way match at the Fatal - 4 - Way PPV for Jack Swagger ' s World Heavyweight Championship that also featured eventual winner Rey Mysterio ( a late replacement for the injured Undertaker ) and The Big Show . Punk and the Society were chased away from the match by Kane . Feud with Kane . On the June 25 , 2010 edition of Smackdown , Punk faced Kane in a No DQ match , where Punk injured his arm and left the building , resulting in a no contest . Two weeks later , after an ultimatum by Kane to show Punk ' s innocence concerning the Undertaker ' s attack , Serena ( through security camera footage ) showed herself breaking the Straight Edge code by drinking at a bar on the same night The Undertaker had been attacked . The following week , Serena ( facing expulsion from the SES ) told Punk that he was the whole world to her , and told him she showed the video to protect him from Kane and promised to never break the code again , and Punk would eventually forgive her . Feud with the Big Show . The next week , Punk was in the ring discussing being the only man to win two Money in the Bank ladder matches , and if he weren ' t injured , he would have made it three at the Money in the Bank PPV . Big Show then came out , saying he was tired of Punk ' s mouth and calling the SES boring . The SES then attacked Show and climbed the custom made ladder that Show had brought out , but Show retaliated , and pulled Punk ' s mask off revealing his bald head . On the July 23 , 2010 edition of SmackDown , the mystery man wrestled ( and was defeated by ) Show . His mask was then pulled off , revealing that it was Joey Mercury . The following week the Straight Edge Society viciously attacked Big Show together , causing him to pass out , At SummerSlam , Big Show defeated the Straight Edge Society in a 3 - on 1 handicap match by pinning Punk . Serena wrestled her first match as part of the SES , teaming with Gallows to face Show and Kelly Kelly . Punk would face Big Show in a singles rematch at Night of Champions , where he was once again unsuccessful . Split . On the August 27th edition of Smackdown , after his match with JTG , Punk ordered the society to beat Big Show very viciously during a Gallows vs Big Show match , but Show defeated Gallows , showing signs of discontinuity in the Society . Later on in the night , WWE . com announced that Serena was released from her contract , severing her ties to The SES . On the September 3 edition of " SmackDown " after losing a handicap match to The Big Show , a visibly frustrated CM Punk executed a GTS to Luke Gallows and left the ring . The end of the group was solified on the September 24 airing of " SmackDown " when Gallows confronted Punk , saying he would have a beer after he defeats Punk and the two had a match which Punk won .