1966 Green Bay Packers season The 1966 Green Bay Packers season was their 46th in the NFL and resulted in a 12 - 2 record , coached by Vince Lombardi and led by quarterback Bart Starr . The team beat the Dallas Cowboys in the 1966 NFL Championship Game , the Packers ' 10th NFL title . The Packers recorded a 35 - 10 victory over the Kansas City Chiefs in the inaugural AFL - NFL Championship Game . In 2007 , the 1966 Packers were ranked as the 6th greatest Super Bowl champions on the NFL Network ' s documentary series " " . Offseason . The Washington Redskins made overtures to Vince Lombardi about becoming their new head coach . Lombardi refused their offer and the Redskins had to settle for Otto Graham as their new head coach . NFL Draft . In the first round of the 1966 NFL Draft the Packers selected running back Jim Grabowski out of the University of Illinois . The Packers would find themselves in a bidding war for Grabowski . With the first pick overall , the Dolphins selected Grabowski in the AFL Draft . Lombardi ' s plan was to groom Grabowski so that he could take over for Jim Taylor . Despite being offered more money by the Dolphins , Grabowski said it was an honor to be drafted by the Packers . Grabowski would sign with the Packers and land on the cover of Sports Illustrated . The signing of Grabowski upset Taylor . He felt that he was underpaid and made it publicly known that he would leave Green Bay once his contract expired . Taylor had been given an offer by the Atlanta Falcons but would honor his contract before moving to another team . Regular season . The Packers finished the regular season with a league best record of 12 - 2 , advancing them to the NFL Championship game . Postseason . NFL championship game . Green Bay took an early 14 - 0 lead on two first - quarter scores ; a 17 - yard touchdown pass from Bart Starr to Elijah Pitts and a 17 - yard fumble return by Jim Grabowski on the ensuing kickoff . The Cowboys tied the score with two touchdowns towards the end of the quarter . Starr ' s third touchdown pass of the game gave the Packers a 34 - 20 lead with 5 : 20 left in the game , but the Cowboys responded with a 68 - yard touchdown pass from Don Meredith to Frank Clarke . Dallas advanced to the Green Bay 22 - yard line on their next drive , when a pass interference penalty gave the Cowboys a first down at the Packer 2 - yard line . But Green Bay ' s Tom Brown intercepted a Meredith pass in the end zone with 28 seconds left to play to preserve the victory for the Packers . With the win , the Packers earned their 10th NFL championship . It was their second in a row and fourth in six seasons . Super Bowl I . The first ever AFL - NFL World Championship Game in professional American football , later to be known as Super Bowl I , was played on January 15 , 1967 at the Los Angeles Memorial Coliseum in Los Angeles , California . The Packers faced the Kansas City Chiefs from the AFL who finished their season 11 - 2 - 1 . The Packers jumped out to an early 7 - 0 lead with Bart Starr ' s 37 - yard touchdown pass to reserve receiver Max McGee , who had been put into the game just a few plays earlier to fill in for injured starter Boyd Dowler . Early in the second quarter , Kansas City marched 66 yards in 6 plays to tie the game on a 7 - yard pass from quarterback Len Dawson to Curtis McClinton . But the Packers responded on their next drive , advancing 73 yards down the field and scoring on fullback Jim Taylor ' s 14 - yard touchdown run with the team ' s famed " Power Sweep " play . The Chiefs then cut the lead with a minute left in the half , 14 - 10 , on Mike Mercer ' s 31 - yard field goal . Early in the second half Dawson was intercepted by defensive back Willie Wood . He returned the interception 50 yards to the Kansas City 5 - yard line . On the next play Elijah Pitts rushed 5 - yards for a touchdown , giving the Packers a 21 - 10 lead . Max McGee scored his second touchdown of the game with a 13 - yard reception from Bart Starr . The Packers held the Chiefs ' offense to 12 yards in the third quarter . Elijah Pitts scored another touchdown for the Packers in the third quarter on a one yard touchdown run . The Packers would win the game 35 - 10 . Quarterback Bart Starr was name the MVP of the game , completing 16 of 23 passes for 250 yards and two touchdowns .