Extreme Rules 2010 Extreme Rules 2010 was a professional wrestling pay - per - view ( PPV ) event produced by World Wrestling Entertainment ( WWE ) , which took place on April 25 , 2010 at the 1st Mariner Arena in Baltimore , Maryland . It was sponsored by KFC . It was the second event promoted under the Extreme Rules name . There were eight matches scheduled on the event ' s card , all of which featured an ' extreme ' stipulation , with no regular singles matches on the card . The event received 182 , 000 pay - per - view buys , the same as the figure achieved by Backlash 2009 . Background . Extreme Rules featured professional wrestling matches involving different wrestlers from pre - existing scripted feuds and storylines which were played out on World Wrestling Entertainment ' s ( WWE ) television programs and culminated in a wrestling match or series of matches . Wrestlers portrayed either a villainous or heroic character . The main storyline from the Raw brand featured John Cena and Batista feuding over the WWE Championship . The feud had begun several months previously and been a feature of several pay - per - views , including WrestleMania XXVI , where Cena defeated Batista to win the championship . Following WrestleMania , on the April 5 episode of " Raw " , Batista attacked Cena after a match , and it was announced that Batista would receive his rematch in a Last Man Standing match at Extreme Rules . World Heavyweight Champion Jack Swagger from the SmackDown brand was scheduled to face Raw wrestler Randy Orton . Swagger won the Money in the Bank ladder match at WrestleMania , earning a contract for a guaranteed championship match at the time and place of his choosing . He utilized the contract on the April 2 episode of " SmackDown " , defeating Chris Jericho to win the World Heavyweight Championship . After a number one contender ' s match between Jericho and Edge ended in a double countout , Raw guest host David Hasselhoff announced that Swagger would face Orton , who had beaten Swagger on two occasions , in an Extreme Rules match . Chris Jericho and Edge also had a scheduled match on the card . Edge returned from injury at the Royal Rumble , winning the Royal Rumble match , and earning a match for a championship of his choosing at WrestleMania . Edge elected to wrestle the World Heavyweight Champion Jericho , but lost . On the following episode of " SmackDown " , Edge attacked Jericho , allowing Jack Swagger to cash in his Money in the Bank contract and win the championship . After a number one contender ' s match between Jericho and Edge went to a double countout , it was announced that they would face each other in a steel cage match . The secondary rivalry from the Raw brand heading into Extreme Rules was between Triple H and Sheamus . Sheamus felt that Triple H was responsible for him losing the WWE Championship at Elimination Chamber pay - per - view , and so challenged him at WrestleMania , but lost . As a result , the following night on " Raw " , Sheamus attacked Triple H with a lead pipe , and it was announced that the two would meet in a Street Fight at Extreme Rules . CM Punk and Rey Mysterio had been feuding for several months prior to Extreme Rules , which included Punk tormenting Mysterio in front of his wife and children . They wrestled at WrestleMania , with Mysterio winning , and so avoiding being forced to join Punk ' s stable , The Straight Edge Society . When inducting members into The Straight Edge Society , Punk shaved their hair , while retaining long hair himself . As a result , Mysterio challenged him over it , and it was announced that the stipulation for their match at Extreme Rules was that if Punk lost , he would have his head shaved . Also announced for the card was a match for the WWE Women ' s Championship between the champion , Michelle McCool , and Beth Phoenix . The feud began when Phoenix objected to SmackDown Consultant Vickie Guerrero , aligned with Team Lay - Cool ( McCool and Layla ) , and refused to grant Phoenix a title match . After earning her championship match , Phoenix was attacked on the April 23 episode of " SmackDown " by Team Lay - Cool , who hit her with an ironing board and drew on her with lipstick to set up an Extreme Makeover match . The final match on the card was between former tag team partners , Shad Gaspard and JTG . After Cryme Tyme lost a tag team match on the April 2 episode of " SmackDown " , Gaspard turned on JTG and attacked him , setting up a strap match between the two . Aftermath . Since The Hart Dynasty was the winning team at Extreme Rules , they got a tag team championship match the next night on Raw and won . After the match Big Show turned face and attacked The Miz . Big Show became number one contender for the World Heavyweight championship at Over The Limit . He won the match via disqualification . The feud between CM Punk and Rey Mysterio continued . A match was set up between the two at Over The Limit and if Mysterio lost , he would have to join the Straight Edge Socitity and if Punk lost , he would have to shave his head . At Over The Limit , Mysterio won the match so Punk had to shave his head . After Extreme Rules , Randy Orton started a feud with Edge . A match was set up between the two at Over The Limit , which ended in a double countout . Jack Swagger held on to the World Heavyweight Championship for two more months . He retained it at Over The Limit against The Big Show but lost the match when he got disqualified . And he lost it to Rey Mysterio at Fatal 4 Way . Triple H was sidelined for the rest of the year and came back in February 2011 . When he returned , he attacked Sheamus to end the feud . Sheamus began to feud with John Cena . After Cena retained the title at Over The Limit , he was attacked by Sheamus . Cena held on to the title when he lost it to Sheamus at Fatal 4 Way . Batista got a rematch ( defeating Randy Orton and Sheamus in a # 1 Contender ' s Match at the WWE Draft ) for the WWE championship against Cena at Over The Limit but failed to win in an " I Quit " Match . The next night , Raw general manager Bret Hart told Batista he had to qualify for the WWE Championship Fatal - 4 - Way at the eponymous pay - per - view , but he refused and lost to Randy Orton by forfeit . Batista then quit WWE . After capturing the WWE Women ' s Championship , Beth Phoenix tore her ACL on the May 6 edition of " WWE Superstars " during a singles match against the evil Rosa Mendes , which Phoenix won with a roll - up . Phoenix eventually dropped the WWE Women ' s Championship to Layla in a 2 - on - 1 handicap match on the May 14 edition of " SmackDown " . Reception . The event received mixed reviews from critics . In a mixed review , " The Sun " praised the quality of the matches but was disappointed in the lack of weapon use , stating that " the event failed to live up to its name " . Overall they awarded the event a 6 . 5 out of 10 . In August 2010 , WWE reported that the event had received 182 , 000 pay - per - view buys , down on what last year had .