Community Manager A Community Manager is a Blizzard Entertainment employee that monitors the World of Warcraft forums , acting as a liaison between the player s and the developers , along with other community - related responsibilities . Community Managers should not be confused with the MVP ( Most Valuable Poster ) program , or with GMs ( Game Masters ) . Since forum posts by Community Manangers , or CMs , appear in blue text , the CMs are more often referred to by players with the colloquial title ' Blue ' . Official Info . From Blue Appreciation Day ! by Nethaera : We also do many other things from contests , contact with Fan Sites , news posts , internal meetings , reading through the forums and other news sites , F . A . Q . information , helping the moderators with moderation as we see it necessary , and we also each have other internal tasks that we handle . Our jobs aren ' t strictly on the forums . We also did a lot of work on BlizzCon recently . As we ' ve said before , there are many aspects of our job that you don ' t see or if you do see it , you don ' t realize it came from us . While it ' s nice when someone sees our work and appreciates it , we ' re more focused on just getting the job done and we work with many teams within the company with funneling information . From My Role by Eyonix ( Shaman specific parts in gray ) : One of my functions a community manager is to provide information as it becomes available and is approved for posting . When I receive information , or am able to extract information from an appropriate source , I begin the approval process to make it public . I don ' t have control over the content of the information , nor do I have control over any aspect of the approval process . Also , it ' s not uncommon for me to post information and due to circumstances well out of my control , a decision is made which makes the information I provided erroneous . Another purpose I serve is to provide player feedback to the development team . This feedback is gathered from numerous locations , which include but are certainly not limited to these forums , in - game chat , fan sites , guild sites , and third - party discussion forums . Also , it ' s important to note that I focus on providing feedback concerning all areas of this game , not just that which is offered from a specific class , or that which pertains only to a specific avenue of this game . I can assure you , I ' ve expressed the feedback of this class to the design team . I ' ve also provided everything that I ' m able to in terms of content information and direction . Beyond all of this , as a Community Manager I ' m also here to moderate discussions , provide personal insight , offer humor , spotlight community related items , and silently absorb much of what our players are expressing and feeling . In addition , I work very closely with PR and Web on a variety of tasks and projects . Much of my work goes unnoticed to the player , yet its effects are felt and would be missed if I wasn ' t around to provide it . My team also operates as a source of information for nearly every department within the company , due to our collective knowledge , which is vast as a result of our eyes and ears being allowed in places which are restricted to many others . I wrote this post primarily because I ' ve seen threads requesting clarification on what my role within the company was , and in general see a great deal of expectation surrounding the opinion of what I should be doing , and how I ' m failing . I also wrote this post to state that if you ' re unhappy with the game or your chosen class and wish to blame me for some reason - - that ' s fine . I ' m not in the least bit unfamiliar with this type of misdirected emotion , however , if you cross a line in expressing your dissatisfaction , please don ' t be surprised when you find you can no longer access our boards . When new Shaman information presents itself , you ' ll hear about it . In the meantime , discuss the game and keep matters civil . This is a game , and if you ' re constantly feeling hostile , I ' d strongly recommend a break . Providing Feedback . To provide feedback on a Blizzard Community Manager , send an email to wowcmfeedback @ blizzard . com . From How do I send feedback on a CM by Drysc : Other US - based Blizzard Posters . Although not officially CMs , various other Blizzard employees post on the forums , including : " It should be noted that Jeff Kaplan has recently begun working on Blizzards ' new unnamed MMO . "