X Wrestling Federation Xcitement Wrestling Federation - commonly known as XWF - was a short lived professional wrestling promotion from late 2001 to early 2002 . XWF ' s slogan was " " No more prima donnas , no more politics , in your face ! " " . They looked to promote a product that the whole family can watch and enjoy by bringing back pro - wrestling with a 21st Century spin as an alternative to sports entertainment . As such , the letter " " X " " in XWF stood for the missing variables from the current wrestling scene and not " " Xtreme " " as sometimes written . History . XWF was founded by infomercial guru Kevin Harrington , when he started the federation with a couple of his pro - wrestling friends . The XWF was chiefly run by Jimmy Hart and boasted an impressive array of wrestlers , announcers and other wrestling related individuals . This included many major stars such as Hulk Hogan , The Road Warriors and Curt Hennig , alongside young up - and - comers like A . J . Styles , Carly Colón , Christopher Daniels and many more . It also includes an early appearance of the current NWA - UK Champion , Conscience . Chris Adams was scheduled to compete in this federation upon its debut , but was killed a month before the federation began operations . Additionally , Tony Schiavone and Jerry Lawler were the commentator s , along with the talents of Gene Okerlund and Bobby Heenan . Rena Mero was the " on - screen " XWF chief executive officer , with Rowdy Roddy Piper being the XWF Commissioner . Gene Simmons of KISS , also taped vignettes with The Demon Dale Torborg and former editor and publisher of WCW Magazine , Colin Bowman was the head writer . Here , the XWF taped over ten hours worth of wrestling at Universal Studios , Orlando , Florida , of November 13 and 14 , 2001 . Primarily , these tapings were pilot episodes to show television executives in the hope of securing a major TV contract . The stage , lighting and overall production was considered to be of the highest quality , said to be like that of the World Wrestling Federation . While the XWF awaited finalization of a national television contract , the promotion also experimented with live arena shows , likely to enhance their pitch to television executives . The first show was held at the Civic Center , Hammond , Indiana , on December 28 , 2001 , with a reported two - thirds attendance . Other shows of late December , 2001 , were in Milwaukee , Wisconsin , and Green Bay , Wisconsin . Further dates for the end of February , 2002 , in Amarillo , Texas , and Lubbock , Texas , went ahead but planned dates for early January , 2002 , at Port Huron , Michigan , Toledo , Ohio and Battle Creek , Michigan were canceled but rescheduled for late March , 2002 . These shows however were again cancelled . Downfall . The major problem of the XWF was the much anticipated national TV deal did not materialize . This was in - part due to the like of Hulk Hogan , Curt Hennig , Roddy Piper , Rena Mero , Jerry Lawler and many more being quickly snapped up by the World Wrestling Federation . While those wrestlers were under contract with the XWF , Hart did not want to have wrestlers who did not want to be there and let them leave . Jimmy Hart had said jokingly during one interview that at least the WWF left him the ring . As such , the XWF could not promote their pilot tapings to TV executives as they were no longer able to deliver the same big star wrestlers as seen on their pilot shows . XWF was rumored to be considering paying a network to air a few XWF shows , since they felt so strongly on the product . By mid - 2002 , the promotion was said to be focusing on the European market rather than the United States market , with the promotion pursuing a television deal in Europe . None of this happened and the promotion looked to be at its end . WWC and Memphis , Tennesse . XWF ' s In Your Face television program did however air in Puerto Rico of August , 2002 , with the promotion also invading the local World Wrestling Council promotion in a wrestling story to promote their product . As part of the heel angle , XWF wrestlers attacked the WWC roster and subsequently spray painted " XWF " on the back of their wrestlers . The two companies ran various WWC versus XWF events and also had a show named Invasion of October , 2002 . Starting May , 2003 , the XWF appeared on United States television via a second invasion angle , this time in the Memphis Wrestling promotion . The second XWF invasion , this time with a much reduced XWF roster , included XWF Championship matches , Jimmy Hart changing the Memphis Wrestling opening title credits to XWF opening credits , and XWF ring announcer David Penzer replacing Memphis Wrestling ' s announcer . When the invasion angle came to an end however , XWF more or less came to an end as well . Infamy / The Future . While there were several non - wrestling investors in the company , it is believed to have been run by Jimmy Hart , Brian Knobbs and Greg Valentine . Jimmy Hart acquired the rights for the XWF for $ 100 , 000 in 2004 . In September 2004 , the idea of bringing a special television series about the XWF to The Wrestling Channel and likely other channels thereafter was explored by Jimmy Hart . During July 2005 , the XWF released a three DVD series called " " . It featured 19 matches from the original Universal Studios tapings with extras including an interview with Hulk Hogan . The series is hosted by Jimmy Hart and Brian Knobs . In 2006 , WWE licensed a match from the XWF tape library for use on the Hulk Hogan Anthology DVD .