Bad Andy Bad Andy was a mischievous Muppet character created for a Domino ' s Pizza advertising campaign , " Bad Andy . Good Pizza . " The spots were created by advertising firm Deutsch Inc . The character was " specially conceived for Domino ' s by The Jim Henson Company , " and the puppet was built by Tennessee puppet workshop Animax Designs . In the ads , which launched in May 2000 , Bad Andy was a bad Domino ' s employee who interfered with various aspects of the pizza baking and delivery process . By correcting his mistakes , the other employees in the ads would highlight the importance of those elements . For example , according to a Domino ' s press release , " in the ad spot titled " Sockets " , a Domino ' s Pizza team member notices that all the " Domino ' s HeatWave Hot Bags " have been unplugged , and the electrical sockets have been filled with other plugs . After following a tangle of electrical cords , the team member discovers Andy relaxing in a massage chair surrounded by a fan , blender , two televisions , a lava lamp and a stereo . As the Domino ' s team member explains to Andy the importance of the HeatWave Hot Bag for delivering hot , great - tasting pizza , Andy turns up the intensity of the chair until he blows the fuse . " Reception . The ad campaign was not well received by the public , and generated bad press . A " New York Magazine " article in July 2000 pointed out : " For a while there , any schmo could get a job at a dot - com . But now that that particular gravy train has derailed , the barely competent are left to work at . . . Domino ' s . That seems to be the message of the pizza chain ' s new campaign , which stars Bad Andy , a mischief - making puppet and Domino ' s employee . " In one spot , Andy offers a co - worker a rolling pin , defying the boss ' s order not to use shortcuts because Domino ' s policy is to hand - stretch pizza crust . ( Tag line : bad andy . good pizza . ) In another , he rearranges the letters on a signboard , changing it from today ' s special : lg or med pizza , any crust to today ' s special : big man trouserz . ( Does Andy know something about why we shouldn ' t eat Domino ' s pizza ? ) In a third , he unplugs all the pizza - warming HeatWave Hot Bags so he can plug in a fan , two TVs , and a lava lamp . " As it happens , Domino ' s could use some heat - - its same - store sales increased just 2 percent in the first quarter of 2000 - - and if a dog - harassing sock puppet can raise the profile of a pet - supplies purveyor , why can ' t a fuzzy brown layabout generate buzz for a pizza - maker ? But Andy ' s continued employment at Domino ' s raises troubling questions : If he can prance around undetected long enough to unplug all the HeatWave Hot Bags , what ' s keeping him from , say , licking the pepperoni or peeing in the tomato sauce ? In other words , just how bad is Bad Andy ? And does Domino ' s liability insurance cover puppet sabotage ? " Another common criticism was that viewers couldn ' t tell what kind of animal Bad Andy was supposed to be . In " The Detroit News " , columnist Neal Rubin asked : " What is Bad Andy , exactly ? A monkey ? A bear ? An extremely furry California raisin ? " The " Bad Andy " campaign was dumped in March 2001 , and replaced with a new campaign , " Get the Door , It ' s Domino ' s " . " We needed a back - to - basics approach , " said Patrick Doyle , acting Domino ' s executive vice president of brand marketing , in a " Detroit Free Press " article . " Bad Andy simply didn ' t get the job done for us . " The article went on to say that Domino ' s Pizza sales at stores open at least one year dropped 2 percent during the last half of 2000 , and Domino ' s officials lay part of the blame at Bad Andy ' s furry feet . Marketing consultant Elizabeth Goodgold reported on the story on her website : " Domino ’ s Pizza unceremoniously pulled its Bad Andy campaign early this year , and while the company website said the move was based on a shift in advertising focus from pizza preparation to delivery , TV viewers knew the real reason : Bad Andy was annoying . He was obnoxious . ' Bad Andy got some of the highest dislikability ratings of any spokescharacter in the history of advertising , ' admits Tim McIntyre , vice president of corporate communications at Domino ’ s . ' Sales didn ’ t respond . ' " Bad Andy , a brown critter who looked like a cross between a monkey and a rat ( ' He wasn ’ t really meant to be anything specific , ' McIntyre says . ' He was undefined even for us . ' ) was shown to live in the back of a Domino ’ s Pizza store , and his voracious appetite muddled up the store ’ s operations . Despite the comic possibilities , the ads did little to highlight the quality of Domino ’ s pizza or service , and Bad Andy ’ s cavorting was more irritating that endearing . Besides , the notion of a squirrel - like animal being holed up in the back of a pizza joint was unappetizing to say the least . " Domino ' s Pizza dropped advertising company Deutsch Inc . in January 2002 , and hired a competing agency , J . Walter Thompson , to continue the " Get the Door , It ' s Domino ' s " campaign . According to an article on Pizzamarketplace . com , " While McIntyre declined to comment on whether Domino ’ s was dissatisfied with Deutsche ’ s work , the short - lived and often - criticized " Bad Andy " campaign has been fingered by media critics as a key source of tension between the two companies . " Despite the poor public appeal for " Bad Andy " , a plush version of the puppet was created and available in limited supply . In 2004 , the Muppets were enlisted in competitor Pizza Hut ' s marketing campaign , appearing in a string of commercials that debuted during the Super Bowl . _ _ NOWYSIWYG _ _