St . Louis All - Stars St . Louis All - Stars was a professional football team that played in the National Football League during the 1923 season . The team played at St . Louis , Missouri ' s Sportsman ' s Park . Ollie Kraehe owned , managed , coached and played guard for the team . History . Origins . The idea came for the All - Stars came to Ollie Kraehe , while he was still a substitute offensive lineman playing for the Rock Island Independents . Kraehe figured that if small towns markets , like Green Bay and Rock Island , could be successful operating a professional football , then operating in a larger market , like St . Louis would bring in even more income . He was a local football hero in St . Louis since he had played college football at Washington University in St . Louis , alongside Jimmy Conzelman and had captained the 1921 team . Building the franchise . Team . In 1923 , NFL President Joe Carr gave Kraehe an NFL franchise . He paid $ 100 for the franchise and began organizing a team , about a month before the 1923 season was to start . He also named his club the " All - Stars , " however he soon discovered that there was a lack of All - American talent available . Many of the players were locals who came from St . Louis University and Washington University . Kraehe alater stated that , " There were some players who didn ' t want their parents to know they were in the game and some of them used fictitious names . " He also admitted that , " there were some who pretended to be All - Americans from the East just to get a chance to play . " However some established players like Bub Weller , an all - American from Nebraska and Dick King , an all - American from Harvard , did play for the team . The All - Stars were big but slow , very much defense - oriented . They would give up on 15 points in their first five games , but on the other hand , they would fail to score a touchdown . Stadium . Kraehe also needed a home field for his All - Stars to play . In 1923 , the St . Louis Browns owned Sportsman ' s Park . Kraehe was able to work out an agreement where the Browns would receive 20 percent of the gross of each game . However , if that amounted to less than $ 10 , 000 , in which case they ' d settle for 15 percent . However , there were two stimpulations for using the field . First the All - Stars could practice on the outfield grass from October 10 to December 2 only if it does not interfere with the St . Louis University team ' s practice . The second stipulation stated that ended the All - Stars stadium deal if there was a World Series game played in St . Louis . 1923 season . The All - Stars began the 1923 season with a 25 – 0 defeat of a team from Murphysboro , Illinois in a non - league game . For the second game , the All - Stars played the Green Bay Packers to a scoreless tie at Bellevue Park . They followed up with another scoreless tie against the Hammond Pros . However , the All - Stars were losing money . Kraehe lost more than $ 2 , 000 , as only 719 spectators attended the team ' s home opener at Sportsman ' s Park . He blamed the low attendance on rainy weather and the fact that most sports fans were concentrating on the World Series being played in New York City . However the lack of offense from the All - Stars made the St . Louis fans reluctant to spend their money to see a team that had not scored a touchdown in their first four NFL games . The All - Stars lost their second and third NFL games to the Cleveland Indians and the Milwaukee Badgers . Both scores resulted in 6 – 0 losses . The team also lost a fifth game to the Packers in front of a home crowd of only 750 . The All - stars held the Packers scoreless for most of the game until Cub Buck kicked a 28 - yard field goal to give the Packers a 3 - 0 win . Things did take a turn for the better when the All - Stars played the Oorang Indians , featuring Jim Thorpe , in front of 5 , 000 fans the following week . The Indians were a popular attraction in the early NFL . They were more of a novelty team and not considered very good . This raised the All - Stars hopes for a victory , or at least a touchdown . Al Casey scored both of St . Louis ' touchdowns in a 14 - 7 All - Stars win . Meanwhile , Thorpe threw a touchdown pass to put the Indians on the scoreboard . The Indians ' visit helped ease the team ' s financial losses . Two weeks later , The All - Stars played the Milwaukee Badgers in a rematch at Sportsman ' s Park . The Badgers ' Jimmy Conzelman was one of St . Louis ' most popular athletes and Kraehe hoped that his presence would put fans in the stands . However , only 2 , 395 paid to see Conzelman and the Badgers win 17 – 0 . The end . Kraehe estimated the financial losses for the All - Stars at $ 1 , 300 for the Badgers ' game and $ 6 , 300 for the season . He was forced to cancel his final NFL game of the season against the Cleveland Indians , due to injuries . Afterwards he took what was left of his team to Benld , Illinois , and lost to a local team 9 - 7 . In September 1924 , the NFL canceled the All - Stars franchise . Jack Gray . After the All - Stars second game with the Packers , Ollie Kraehe traded Jack Gray who was a former all - American end from Princeton for cash to Curly Lambeau and the Packers . It appeared as if Kraehe gave away one of his best players . However , this Jack Gray was an impostor who never played at Princeton . Lambeau discovered this after watching his new end perform so badly the next game that he addressed Kraehe on the matter . Kraehe told Lambeau that trading away the impostor was meant as a " joke " and that he would return the money paid for Gray to Lambeau .