IMG College IMG College , is a nation ' s largest collegiate sports marketing company , representing more than 200 of the nation ' s top collegiate properties including the NCAA and its 89 championships , NCAA Football , leading conferences , and many of the most prestigious colleges and universities in the country . Headquartered in Winston Salem , N . C . , IMG College employs more than 700 people in nearly 100 offices throughout the U . S . IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007 . Additionally ISP Sports was acquired in 2010 . In 2012 , a joint venture with Learfield created IMG Learfield Ticket Solutions , now representing 25 universities . The IMG College Audio Network consists of more than 2 , 100 radio stations airing primarily football and men ' s basketball games along with weekly call - in coaches ' shows . The media network also includes over 100 television stations airing weekly half hour coaches ' shows for most of the universities represented by the company . Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the University of Kentucky . ISP Sports was founded in 1992 in Winston - Salem , North Carolina providing sports marketing and broadcast services for collegiate athletics across the United States . In addition to the Winston - Salem headquarters , the company operates more than 90 regional offices . The organization also co - owns the Longhorn Network . Leadership . George Pyne , President , IMG Worldwide , Sports & Entertainment Ben Sutton , President , IMG College Jim Connelly , Senior Vice President , Special Projects Tony Crispino , Senior Vice President , Chief Operating Officer Mark Dyer , Senior Vice President , Chief Innovation Officer Andrew Giangola , Vice President , Strategic Communications Hunter Nickel , Senior Vice President , Partnership Management and Business Development Roger VanDerSnick , Chief Sales and Marketing Officer Role in Transforming Sports Marketing . IMG College has aggregated sponsorship and multi - media rights for universities in 49 of the top 50 U . S . markets , in effect creating the first national sponsorship platform for college sports . Large companies which previously had to negotiate with each university to utilize its intellectual property now can attain a national footprint of schools coast to coast . UPS , Lowe ’ s , Hershey , and MillerCoors were the first major brands to utilize this groundbreaking platform to reach 173 million college sports fans . ( http : / / www . sponsorship . com / iegsr / 2013 / 04 / Inside - The - Evolving - World - Of - College - Sports - Sponso . aspx ) Markets and schools . At the conference level , IMG represents the ACC , Big East , Conference USA , MAC and Sun Belt and also individually represents the NCAA , the Heisman Trophy and 26 Bowl games . The company also maintains the IMG Academy , a premier school for preparing student - athletes for their next step in life in Bradenton , FL . IMG represents more than 90 universities in multi - media rights and more than 200 universities in trademark licensing , including , but not limited to :