Dixie Carter Dixie Lee Carter ( October 6 , 1964 ) is an American businesswoman , currently serving as president of the limited liability company TNA Entertainment . Based in Nashville , Tennessee , TNA Entertainment produces Professional wrestling television programs , live events , pay - per - views and associated merchandise such as video games . Career . Carter was born in Dallas , Texas . She graduated from The Hockaday School in 1982 and subsequently attended the University of Mississippi , graduating in 1986 with a Bachelor of Business Administration . While a student , Carter was active on the Student Programming Board , and was a member of the Kappa Kappa Gamma Sorority . In addition , Carter worked as an intern with Levenson & Hill , a marketing and advertisement firm in the Las Colinas suburb of Dallas , Texas . Upon graduating , Carter became a full - time employee of Levenson & Hill , receiving a promotion to the position of vice president at the age of 27 . In 1993 , she started her own business in Nashville , focusing primarily on sport and music representation . In 2002 , the president of Monterey Peninsula Talent ( a booking agency ) contacted Carter and informed her that Total Nonstop Action Wrestling , a fledgling Professional wrestling promotion , required a marketing and publicity outlet . Carter began working with TNA , but , two months later , was informed by Jeff Jarrett ( a part - owner of TNA ) that a key financial backer ( HealthSouth Corporation , which was having its own financial problems due to its being investigated for accounting irregularities ) had withdrawn support from TNA , and that the company was in dire straits as a result . Carter , claiming to " [ See ] the potential in a marketplace that had one company with a $ 900 million USD market cap and no competitor " , contacted her parents , the owners of Panda Energy International , a Dallas - based energy company . In October 2002 , Panda Energy purchased 71 % of TNA from the HealthSouth Corporation for $ 250 , 000 USD . On October 31 , 2002 , TNA ( which originally traded as " J Sports and Entertainment " ) was renamed " TNA Entertainment " , and Carter was appointed president . Originally , Carter had ruled out any possibility of becoming an on - screen character , as numerous owners of wrestling promotions have done . Carter was instrumental in securing a television deal with Fox Sports Net in 2004 , and in July 2005 she announced that she and several other TNA employees , including vice - president Jeff Jarrett , had negotiated a more lucrative television deal with Spike TV . Carter brought a bottle of champagne to the meeting in order to celebrate . Her creative influence on TNA storylines has been less publicized , although she is known to be a fan of Jonny Fairplay , a reality television contestant who has worked for TNA in the past as a manager . She has also expressed admiration for the work of Vince Russo , a controversial booker . In September 2006 , Carter personally negotiated a contract with wrestler Kurt Angle . On - screen roles ( 2009 - 2013 ) . After making only occasional appearances on pay - per - view s , Carter made her first appearance on " TNA Impact ! " on August 27 , 2009 , interviewing new signee Bobby Lashley . In early 2010 , after the debuts of Hulk Hogan and Eric Bischoff , Carter became a regular authority figure on " Impact ! " , before losing her on - screen power to the two of them , on the October 14 , 2010 , edition of " Impact ! " . However , Carter would make another appearance on the November 25 , 2010 edition of " Reaction " when , in storyline , she informed Hogan and Bischoff that a judge filed an injunction against the two on behalf of Carter over not having signatory authority . On the March 3 , 2011 , edition of " Impact ! " , the result of the court battle between Carter and Hogan was revealed , with Hogan declaring himself as the new head of TNA Wrestling . Carter returned to TNA on [ [ [ [ October 16 ] ] ] ] at Bound for Glory , when Sting defeated Hogan to bring her back to power . Carter made an appearance on the December 8th edition of " Impact Wrestling " , along with Sting to confront TNA World Heavyweight Champion , Bobby Roode . The segment ended with Roode spitting in Carter ' s face . In the summer of 2012 Carter was also the focal point in a storyline where Kazarian and Christopher Daniels accused her of having an affair with company TNA mainstay A . J . Styles . The duo provided compromising footage of Carter and Styles entering a hotel together as well as photographs of them embracing . Carter ' s real - life husband Serg Salinas made a televised appearance on " Impact Wrestling " where he knocked Styles to the ground with a punch . It was ultimately revealed that Carter and Styles were merely helping a mutual friend , Claire Lynch , work through drug addiction issues . Heel Turn ; Dixieland ( 2013 - 2014 ) . Carter appeared at the ending segment of " Impact Wrestling " on September 19 , 2013 to confront AJ Styles over the remarks he has made about the way she is the running the company . Carter responded by saying that Styles is not of a great wrestler and that she is the one who created the Phenomenal One persona to get marketing for the company . She added that Styles would be still be living in poverty if her father didn ' t pay him and she was the one who created this house ( TNA ) . She was about to leave when Styles was going to respond , she decided to end the show by cutting off the microphones and turning off the lights , thus turning into a villainess . On the September 26 episode of " Impact " , Carter ripped up AJ Styles ' new contract as awarded by Hulk Hogan , then gave the latter an ultimatum to join forces with her by next week . The following week , Hulk quit instead of siding with Carter . On the October 17 edition of " Impact Wrestling " , the evil Carter placed a $ 50 , 000 bounty on Styles ; with the added promise that whoever took him out would replace him as Bully Ray ' s opponent at Bound For Glory . The bounty went unclaimed , and the contract signing later that evening ended with Styles tossing the money toward the direction of Carter and her security guards . To get back at Styles , Carter made his main event match against Bully Ray a No Disqualification Match . At Bound For Glory , Carter interfered in the main event and ordered referee Earl Hebner not to count Styles ' pin , however Styles would ultimately defeat Bully Ray to become the TNA World Heavyweight Champion . On the following week , she tried to convince Styles to sign a new contract with TNA , but Styles refused , leaving the company with the title . On October 29 , 2013 , Carter vacated the title . However , Styles announced a title defense in Asistencia , Asesoría y Administración promotion . When Dorian Roldán , AAA owner , announced Judas Mesias as AJ ' s rival , Carter said that she talked with Roldán attempting to cancel the match . Meanwhile , Dixie announced a tournament to crown a new TNA Champion , as she refused to recognize Styles ' reign . Magnus eventually won the tournament and the championship at " Impact Wrestling : Final Resolution " by defeating Jeff Hardy in the eponymous Dixieland match , with the help of Rockstar Spud and Dixie ' s storyline nephew Ethan Carter III , forming " Team Dixie " in the process . Magnus defeated AJ Styles upon his return to TNA , unifying the titles . Styles left TNA after the match . In January 2014 , Montel Vontavious Porter debuted in TNA as an investor and entered into a feud with Carter . At Lockdown 2014 , Dixie Carter ' s team of Bobby Roode , Austin Aries , and The BroMans ( Robbie E and Jessie Godderz ) lost to MVP ' s team of himself , The Wolves , and Willow in a Lethal Lockdown match after interference from the special referee , Bully Ray , who was initially intended to be the " insurance " for Dixie ' s team . As a result of her team ' s defeat , MVP took control of TNA as the ( storyline ) Director of Wrestling Operations . Following the events of Lockdown , Dixie feuded with Bully Ray , who promised that he would put her through a table . On the June 27th tapings of " Impact " that aired August 7 , Carter is put through a table by Team 3D . Carter has not been an active participant in company storylines since , aside from a few short segments updating viewers on her condition following her being put through the table . Return ( 2015 – present ) . Carter made her first televised appearance after a nearly year long absence on the July 8 , 2015 episode of " Impact Wrestling " . After her nephew , TNA World Heavyweight Champion Ethan Carter III finished his match with Kurt Angle , Carter admitted that she was a monster on a power trip whose ego got the best of her , she also admitted that the company doesn ' t belong to her or her nephew , but to the fans and apologized for her actions for the past year and a half saying that she would not make those same mistakes again . In the process , Dixie turned into a fan favorite once again . Dixie also announced that a new person will be in charge of Impact Wrestling , and it won ' t be her or EC3 . Personal life . Carter is married to Serg , with whom she has two children , a daughter born in 2005 and a son born in 2006 .