Gary Beban Gary Joseph Beban ( born August 5 , 1946 ) is a former American football player . Son of an Italian - born mother and a first generation Croatian - American father , Beban won the 1967 Heisman Trophy , and the Maxwell Award while playing quarterback for the University of California , Los Angeles ( UCLA ) Bruins . Beban is a graduate of Sequoia High School in Redwood City , CA . UCLA Bruins quarterback . Beban , known as " The Great One " , excelled in both academics and athletics , majoring in European history while quarterbacking the Bruins across three straight winning seasons . As UCLA quarterback , he was named to the all - conference team three times , and led the Bruins to a 24 - 5 - 2 record . His school record for total offense lasted for 15 years . As a sophomore , he threw two touchdown passes in the last four minutes to rally the Bruins over crosstown arch - rival , USC , 20 - 16 . In the 1966 Rose Bowl , Beban scored both UCLA ' s touchdowns in the Bruins ' 14 - 12 victory over # 1 ranked Michigan State . In his senior year , Beban played in the 1967 USC vs . UCLA football game , widely regarded as one of the best college football games of all time . The game pitted # 4 AP / # 2 UPI ranked USC , and their Heisman Trophy candidate running back O . J . Simpson , against the # 1 ranked Bruins and Beban - — also a Heisman Trophy candidate - — with both the AAWU and national championships on the line . Badly injured with torn rib cartilage and in great pain , he still threw for over 300 yards and two touchdown passes to lead the Bruins in scoring . Although USC eventually won the game 21 - 20 on a blocked PAT , and went on to the Rose Bowl , Beban would go on to win the Heisman Trophy . Both Beban and Simpson were featured on the cover of the November 20 issue of " Sports Illustrated " magazine . Commenting on Beban ' s heroic effort playing through injury , famed L . A . Times columnist Jim Murray wrote that if " Gary Beban wins the Heisman Trophy , they ought to fill it with aspirin " In addition to the ' 67 Heisman , Beban was unanimously named to the All - America Team , won the Maxwell Trophy ( given annually to the college football player judged best in the United States by a committee of college head coaches , sportscasters , sportswriters and members of the Maxwell Football Club ) , and was awarded the Washington Touchdown Club Trophy and the 1967 W . J . Voit Memorial Trophy as the outstanding football player on the Pacific Coast . He was also named a National Football Foundation Scholar - Athlete and received the Dolly Cohen award , given to the player best combining academic and football achievement . UCLA became the first school to have a winner in both basketball and football in the same year , with Gary Beban winning the Heisman Trophy and Lew Alcindor winning the U . S . Basketball Writers Association player of the year award in 1968 . For one week in November 1967 , UCLA had the # 1 ranked football and men ' s basketball teams , with the chance of landing national championships in both sports , an unprecedented feat until Florida actually collected both crowns in 2006 . UCLA did ultimately garner the 1968 basketball championship . Beban was inducted into the Rose Bowl Hall of Fame in 1991 . He is a charter member of the UCLA Hall of Fame , and his uniform number 16 has been retired . Although the UCLA football program has turned out dozens of highly successful NFL players through the years , including Troy Aikman , Bob Waterfield , Mel Farr , Billy Kilmer , Jay Schroeder , Freeman McNeil , Steve Bono , John Sciarra , Jamir Miller , Donnie Edwards , Jerry Robinson , Kermit Alexander , Dave Dalby , Jonathan Ogden , Cade McNown , Carnell Lake , Ken Norton Jr . , Kenny Easley , Tommy Maddox and Maurice Jones - Drew , Gary Beban was — and remains — the only Bruin to win the Heisman . Professional career . After graduating from UCLA , Beban played in the NFL for the Washington Redskins in 1968 and 1969 . But , sitting behind veteran quarterback and future NFL Hall - of - Famer Sonny Jurgensen , Beban was not given much game time , and the professional stardom portended by his college career was not forthcoming . In 1970 , Gary Beban retired from professional football . Post - NFL career . In 1971 , Beban joined the Los Angeles office of CB Richard Ellis , a global real estate services company . Beginning in 1975 , he worked to establish offices in the Chicago area . Beban was named president and general manager of the company in 1985 , and in 1998 became senior executive managing director of the company ' s Global Corporate Services unit . For several years in the 70 ' s , he also provided unique color commentary for UCLA football telecasts . In 2007 , Beban participated in the national UCLA alumni commercial entitled " My Big UCLA Moment . " The UCLA commercial is featured on YouTube . In 2009 , UCLA scheduled a special " Throwback Jersey " day in honor of Heisman Trophy Winner Gary Beban for the UCLA - Washington homecoming game at the Rose Bowl , where the team dressed in the resplendid powder blue and white shoulder stripe jerseys with pure gold helmets ( no decals ) of UCLA ' s storied days of Beban ' s great ' 65 - ' 66 - 67 seasons , uniforms first devised by the legendary coach Red Sanders for his national power teams of the 50 ' s , including the 1954 National Championship team . Fans were able to purchase Beban ' s # 16 jersey to wear en masse that day .