Bruce Prichard Bruce Prichard ( March 7 , 1963 ) is a professional wrestling personality , best known as a producer and manager for World Wrestling Entertainment ( formerly the WWF ) , where he portrayed the role of Brother Love , the original manager of The Undertaker . After leaving WWE Prichard was the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling until July 2013 . Career . Beginnings . Prichard began his career working for Paul Boesch out of Houston Texas as a ring announcer and sometimes referee . Due to Boesch ' s working relationship with Bill Watts ' Universal Wrestling Federation in the 1980s , Prichard would also act as ring announcer for some UWF shows . After Boesch sold his Houston territory to the WWF , Prichard would move there , initially as a color commentator for televised WWF events from the Houston area . World Wrestling Federation . After entering the World Wrestling Federation , he first occasionally worked as an announcer for the WWF ' s television programs before creating the Brother Love character . Brother Love Show . In June 1988 , Prichard debuted as Brother Love , a red - faced , smarmy , boisterous " preacher " dressed in a white suit and tight red shirt , who claimed to preach not the word of God , but " the word of " love . " " He was best known for his catchphrase " I love you ! " The gimmick was inspired by controversial televangelists of the time . Introduced to the WWF by Bobby " The Brain " Heenan , Love hosted a segment on the World Wrestling Federation ' s syndicated and cable television programs ( called " The Brother Love Show " ) , in which he would interview wrestlers . The segment debuted on the June 19 , 1988 airing of " Wrestling Challenge " , and would be " promoted " to the WWF ' s " A - show , " " Superstars of Wrestling " , by early that fall . The segment was patterned largely after the legendary " Piper ' s Pit , " where Brother Love — dressed in a white suit and tie with a red shirt , with fingers full of gold jewelry — would berate face wrestlers ( especially Hulk Hogan and the Ultimate Warrior ) and openly support such heels as " The Million Dollar Man " Ted DiBiase and Bobby Heenan . In fact , DiBiase was Brother Love ' s main " benefactor . " More than once , a wrestling feud was set up because of what occurred on " The Brother Love Show " ( including Hulk Hogan ' s feuds vs . Big Boss Man ( 1988 – 1989 ) and Earthquake ( 1990 ) , and the Jake " The Snake " Roberts - Rick Martel feud from late 1990 to early 1991 ) . Brother Love also featured prominently in " WrestleMania V " in 1989 where Roddy Piper " de - skirted " Brother Love of his " kilt " after taking over " Piper ' s Pit " . A year later , Sgt . Slaughter bestowed a medal upon Brother Love during " SummerSlam 1990 " for being the " greatest American . " Manager of The Undertaker . On November 19 , 1990 , Brother Love managed The Undertaker , who at the time was known as " Cain the Undertaker , " for his in - ring debut during a taping of WWF Superstars . That match , and another one for a taping of WWF Wrestling Challenge the following night , aired on television after his appearance live at the 1990 Survivor Series in which he was part of a Survivor Series style match between a team led by Dusty Rhodes and a team led by Ted DiBiase . DiBiase would reveal the mystery partner as The Undertaker , who had dropped the " Cain " from his name . This was the first time Brother Love appeared on television as The Undertaker ' s manager . Brother Love continued to manage The Undertaker until February 1991 , when he sold the contract of The Undertaker to Paul Bearer . The Undertaker has since continued to wrestle for the company to this day as one of their most high profile wrestlers . Controversy . The character of Brother Love was controversial , since he was introduced around the time of the late 1980s scandals involving televangelists including Jim Bakker and Jimmy Swaggart ( upon both of whom Prichard ' s character was based ) . Several of his segments also bordered on the lines of taste ; one particular segment involved Love playing the part of a charlatan " faith healer " ( where he induced an actor , pretending to be blind and crippled , to " see " and " walk " on command ) . The actor would proclaim , " I can see ! " and " I can walk ! " after obeying Love ' s commands . Release . Prichard was released from the WWF shortly after the " I Can See ! " segment aired ( he was " offed " when the Ultimate Warrior attacked him and beat him nearly unconscious ) , although his departure was due to personal problems Prichard was having at the time . Global Wrestling Federation . After his release from the WWF , Prichard eventually joined the Dallas - based Global Wrestling Federation , where he worked as a manager and ringside interviewer between 1992 and 1993 , using his real name . He began as a babyface color commentator , but eventually turned heel right in the middle of calling a match with Craig Johnson . He managed Barry Horowitz in the GWF , and gave him the nickname " The Winner " . Horowitz and Prichard feuded with GWF Light Heavyweight champion Chaz Taylor . Prichard said mockingly of Taylor , " He may be a lightweight but he ' s no champion ! " After failing to win the title from Taylor , both Horowitz and Prichard left the GWF . World Wrestling Federation / Entertainment . Prichard returned to the WWF in 1993 and portrayed two short - lived characters . He first appeared as The Wizard , a heel color commentator on " All - American Wrestling " , and then as Reo Rodgers , a satire on Dusty Rhodes . Rodgers did commentary from time to time in his short stint , and his interview segment , " Reo ' s Roundup , " lasted only two segments ( including the infamous December 4 , 1993 segment with Shawn Michaels and Razor Ramon ) before the character was dropped . After this , he remained behind the scenes , working as Vince McMahon ' s " right hand man " and also as a writer for some of WWE ' s shows . However , Prichard has reprised his Brother Love character on occasion : Brother Love returned to the WWF in November 1995 . He hosted the Brother Love Show once again , this time on " Monday Night Raw " . In what would prove to be a monumental moment in WWF history , Brother Love hosted Ted DiBiase introducing The Ringmaster into the World Wrestling Federation , who would eventually transform into Stone Cold Steve Austin . Brother Love disappeared again in January 1996 . Brother Love resurfaced once again for one night in January 1997 , making a surprise appearance on the debut episode of " Shotgun Saturday Night " , helping the Flying Nuns defeat The Godwinns . Love then named the team The Sisters of Love . The gimmick was quickly scrapped , with the team later finding more success as The Headbangers . In 2001 , Brother Love participated in the gimmick battle royal at " WrestleMania X - Seven " . On a February 2003 airing of " SmackDown ! " , Brother Love confronted The Undertaker , then portraying a biker gimmick , in his feud against The Big Show . Brother Love pleaded with The Undertaker to forgive Big Show for his recent actions , but The Undertaker however wasn ' t pleased and gave Brother Love a tombstone piledriver in the middle of the ring . Love later appeared in the Bar Room Brawl at Vengeance 2003 , lasting all the way to the end before being knocked out by Bradshaw . " The Brother Love Show " made a short - term return on several SmackDown ! brand house show s in the summer of 2003 as a replacement for planned " Piper ' s Pit " segments ( Roddy Piper had been released from his contract ) . These segments saw Love and Mr . McMahon attempt to humiliate Zach Gowen , only to get their comeuppance in the end . On December 1 , 2008 , Bruce Prichard was released from the WWE by Stephanie McMahon because she felt that it was time for him to move on , which Vince McMahon mutually agreed to . Prichard had spent 22 years with the company . Total Nonstop Action Wrestling ( 2010 - 2013 ) . It was reported on October 7 , 2010 , that Prichard had been hired by Total Nonstop Action Wrestling to presumably reprise the role he had in WWE working as a backstage agent and producer . In May 2011 , Prichard was promoted to Vice President of Talent Relations to replace Terry Taylor . On October 17 , 2011 , Total Nonstop Action Wrestling sent out a press release stating that Prichard was promoted to Senior Vice President , Programming & Talent Relations . In this new role , Prichard oversees talent relations , talent scouting and development , as well as , overseeing the creative direction of the company . In May 2012 , Prichard began appearing as a judge in the monthly Gut Check segment on " Impact Wrestling " . TNA released Prichard from his contract on July 17 , 2013 .