World Bodybuilding Federation The World Bodybuilding Federation ( WBF ) was a bodybuilding organization founded in 1990 by Vince McMahon that lasted until 1992 . It was a subsidiary of Titan Sports which owned and operated the World Wrestling Federation . History . Creation . Vince McMahon created the WBF as competition to the long established International Federation of BodyBuilders ( IFBB ) . In 1990 , McMahon initially denied that he was starting a bodybuilding organization , instead stressing that he was only starting a magazine called " Bodybuilding Lifestyles " . He hired famed bodybuilding personality Tom Platz to oversee the publication . The magazine secured a booth at the IFBB Mr . Olympia contest held on September 15 , 1990 in Chicago . At the conclusion of that competition , the booth handed out press releases announcing the WBF ' s formation . The press release stated that the WBF would " revamp professional bodybuilding with dramatic new events and the richest prize money in the history of the sport . " It also mentioned that Tom Platz would be Director of Talent Development for the organization . 1991 . McMahon announced at the company ' s unveiling on January 30 , 1991 in New York ' s Plaza Hotel that the WBF had signed thirteen competitors , many IFBB regulars , to long - term contracts : Aaron Baker , Mike Christian , Vince Comerford , David Dearth , Berry DeMey , Johnnie Morant , Danny Padilla , Tony Pearson , Jim Quinn , Mike Quinn , Eddie Robinson , Gary Strydom , and Troy Zuccolotto . They were dubbed the " WBF BodyStars . " The first competition aired June 15 , 1991 live on pay - per - view from Atlantic City , New Jersey . Regis Philbin was brought in to co - host the event with McMahon and Bobby Heenan . The show was met with mixed reviews : critics noted that the WBF ' s attempt at developing characters for each BodyStar went against Vince McMahon ' s initial promise to keep professional wrestling away from bodybuilding . To promote the show , both the WBF BodyStars and the WWF Superstars appeared on a series of " Family Feud " episodes . 1992 . McMahon made a deal with Lou Ferrigno , to bring him in as a competitor . He was billed as " The Legend " Lou Ferrigno , and a contender for Gary Strydom ' s WBF Championship . As the appearance date approached , McMahon and Ferrigno couldn ' t reach a final agreement and the appearance was scrapped . The June 13 , 1992 competition was broadcast live on pay - per - view from Long Beach , California . Professional wrestler Lex Luger was scheduled to participate on this show as a guest performer but was involved in a motorcycle accident prior to the event . He was instead interviewed via satellite during the live pay - per - view broadcast . After the event received a low buyrate , Vince McMahon called the owners of IFBB on July 15 , 1992 and announced that the WBF was disbanding . " The situation is very bad , " he was quoted as saying . A few months later , McMahon was indicted ( and later acquitted ) on steroid charges . Home video . Both the 1991 and 1992 WBF Championship events were released by Coliseum Video . " WBF BodyStars " . " WBF BodyStars " was a weekly television program that aired weekends in 1992 on USA Network . Matt Lauer was advertised as the show ' s host prior to its première , but he never made an appearance . Instead , it was co - hosted by Vince McMahon , Cameo Kneuer , and Lex Luger . The show followed the training lifestyles of the bodybuilders , featured a variety of skits and humorous quips , and offered general bodybuilding and health - related advice . The program changed its title to " BodyStars " in late 1992 after the WBF had disbanded . At that point , the program was primarily used to promote McMahon ' s ICOPRO line of bodybuilding supplements . Having lost much of its appeal , the show was soon taken off the air . ICOPRO . ICOPRO ( Integrated Conditioning Program ) was a line of bodybuilding supplements developed by Frederick C . Hatfield , Ph . D . , Director of Research & Development , and marketed by Vince McMahon from 1992 through 1995 . The commercial slogan for ICOPRO was " You ' ve Gotta Want It ! " " WBF BodyStars " and " WWF Superstars " helped promote the product ; the " ICOPRO " banner can be seen on footage of WWF events from 1992 through 1995 .