McDonald ' s McDonald ' s Corporation is the world ' s largest chain of fast food restaurants . In McDonald ' s ran promotional ads that tied in the release of with their " Star Trek " Meal . The offer was valid at participating McDonald ' s and lasted until ( or until supplies lasted ) . When the production of " The Motion Picture " ran into financial difficulties in February 1979 , Paramount Vice - president of Marketing and Licensing , Dawn Steel , was charged with creating another revenue stream to help cover the ballooning production costs . She did so by organizing a merchandising and licensing fund drive , which climaxed in a highly imaginative presentation , held in the largest theater on the Paramount lot . A resounding success , the presentation was met with enthusiasm by the attending prospective licensee companies , which included McDonald ' s . Signed on together with beverage company Coca - Cola , " The Motion Picture " constituted one of the first times that a non - Disney motion picture production was involved in a tie - in merchandising campaign with products from the the food industry and subsequently , crudely drawn comic strips ( as no other imagery was yet available ) were featured on the containers of both companies , a legendary one featured on those of McDonald ' s , featuring Klingons eating hamburgers and drinking Coca - Cola . When Steel showed studio head Barry Diller concept commercials featuring Klingons gobbling up two of America ' s largest brand names , he laughed out loud . Steel had never seen Diller laugh , before or after . ( " New York " magazine , 29 May 1989 , p . 45 ; " " , pp . 108 - 109 ; " The Keys to the Kingdom " , 2000 , Chapter 6 ) Often incorrectly credited as McDonalds ' s very first outing in their " " concept , which was introduced a few months after the presentation in June 1979 , " The Motion Picture " was nevertheless their first movie themed one , starting its run in December 1979 . McDonald ' s ran several thirty second television commercials , promoting the " Motion Picture " Happy Meals , one of them presented by an actor dressed as a Klingon speaking in , what was supposed to be , Klingonese ( at the time the language consisted only of a few exclamations , and it took until before the language was somewhat beefed out by linguist Marc Okrand ) , with a voice - over " translator " endorsing the Happy Meal , consisting of a regular hamburger , fries , soft drink , a cookie sampler , and a " Star Trek " prize . Reportedly , McDonald ' s sunk $ 20 million dollar in the television ads to promote their 50 million " Star Trek " Happy Meal boxes . ( " Playboy " magazine , January 1980 , p . 310 ) Six different Happy Meal boxes were released ( officially , the count is five , but there were two versions of the box featuring Spock ) , each featuring movie - inspired artwork , puzzles , and a short comic strip , created by artist Ron Villani , depicting a key action scene in the film . Each box had two jokes , including , for example : The prize included with the meal consisted of a black or gray plastic " video communicator " that , when assembled , could be used to scroll the comic strip that was included , " secret compartment " rings ( molded with images of Kirk , Spock and the movie Starfleet insignia ) , iron - on sheets featuring movie - inspired graphics and characters , toy versions of the , cruiser , long range shuttle , drydock , air tram , orbital office complex , travel pod , and the Epsilon IX station , and the board game " " . Video communicator comics . Each installment was eight illustrated panels in length and concluded with " " Thus ends another chapter in the saga of the U . S . S . " Enterprise " . " " In each strip , the " Enterprise " is depicted in its pre - refit configuration . # 1 - " " Star Trek " Stars " . This comic was a brief introduction to the " Enterprise " , its crew , and its mission . The " Enterprise " is described as the " command ship of the Federation " . Decker and Ilia are aboard , and the ship is en route to stop an alien force speeding toward Earth , likely " V ' Ger " . # 2 - " A Pill Swallows the " Enterprise " " . Captain Kirk is awakened from sleep and informed that the " Enterprise " has been enveloped in a capsule . Spock is at a loss to explain it , and the construct is impervious to phaser s . Suddenly , the crew see a " heavy Delphus meteor " approaching . Concluding that a " retro blast " would be ineffective , the crew braces for impact . The meteor is stopped by the capsule , which then dematerializes , and Spock concludes that they have a good friend out there . # 3 - " Time . And Time . And Time Again . " . Kirk and Spock prepare to beam Uhura down to the planet Turages . The equipment malfunctions , and she materializes in 172 billion BC , confronted by a gigantic beast . She then appears in a rectangular construct drifting near a star in the year 21 , 000 , using her communicator to send the message that she is " three solar system s ahead " . Spock discovers that the transporter has been sabotaged . Uhura appears on home plate in Yankee Stadium in the year 1940 , holding a bat , and surmising that the Klingons must be behind her predicament . She is then beamed back to the transporter pad of the " Enterprise " , along with her bat , with Spock quipping that " it was just a matter of time . " # 4 - " Votec ' s Freedom " . Kirk and Spock beam down and meet Votec . He recalls how he fought in a war against the Nozda , and stayed behind to allow his people to escape . He was captured , and determined never to tell where his people were . Spock says that he can break Votec ' s chains with his new " ultra laser " , and Votec plans to rejoin his people . # 5 - " Starlight , Starfright " . On a viewscreen , Kirk shows McCoy subplanet 897 - JOJ . McCoy is then abducted by transporter and is informed that a Doctor is needed for experiments . Spock offer that the Argontrons are afraid of darkness , so the " Enterprise " arranges for darkness and rescues McCoy with a shuttlecraft . Other info . A derelict McDonald ' s ( or possibly another recognizable chain ) turned into a blacksmith shop was mentioned to be featured in , according to the script .