1969 Los Angeles Rams season The 1969 Los Angeles Rams season was the team ' s 32nd year with the National Football League and the 24th season in Los Angeles . Regular season . Summary . In 1967 and 1968 , the Rams and Colts waged season long battles for the Coastal Division title , with the Rams winning on the season ' s final day in 1967 and the Colts clinching on the next to last week of the season in 1968 . 1969 was expected to be no different , thus the opening game in Baltimore vs . the Colts would be a big one . The Colts were coming off a 13 - 1 season but had been upset in Super Bowl III by the Jets . In the opener in Baltimore , the Rams , aided by 4 Colts ' turnovers , came back from a 20 - 17 deficit to win 27 - 20 and immediately get the upper hand in the division race . Week after week , the Rams continued to win , although they got a scare in a 27 - 21 week 4 win in San Francisco and a 9 - 7 week 6 win in Chicago vs . the Bears . After 8 weeks the Rams were 8 - 0 - 0 . Meanwhile , the Colts , affected by age and injuries , were 5 - 3 , including a 52 - 14 loss in week 2 vs . Minnesota . In week 9 , the Rams survived a comeback attempt by the Eagles in a 23 - 17 win , while the Colts lost for the 2nd time in the season to the San Francisco 49ers ( who won only 4 games all year ) . Week 10 featured a showdown between the 9 - 0 Rams and the 8 - 1 Dallas Cowboys . The Rams won a thriller 24 - 23 , aided in part by a Bob Hayes fumble while he was running untouched in the clear and seemingly headed for a touchdown ( the Cowboys recovered but had to settle for a field goal ) . The following week the Rams clinched the division title with a 24 - 13 win in Washington vs . the Redskins . With 3 games left , the Rams were 11 - 0 and the Colts were 7 - 4 . Week 12 was another showdown , this time between the 11 - 0 Rams and the 10 - 1 Vikings , who had lost their opener and then won 10 straight . The Rams dream of an undefeated season was dashed in a 20 - 13 loss to Minnesota , in a game that was not as close as the score indicated . Coach George Allen decided to rest a lot of his older veterans in weeks 13 and 14 ( back then home field advantage in the playoffs was rotated and not determined by best record , so the Rams knew they would open the playoffs in Minnesota regardles of their record ) and the Rams lost in a Detroit snowstorm to the Lions , 28 - 0 , and then they dropped a 13 - 7 game to the Colts in the final game . Playoffs . The Rams vetured into a cold weather city ( Bloomington , MN ) just as they had in 1967 when they dropped a 28 - 7 game to the Packers . This time they would be facing the 12 - 2 Vikings who had beaten the Rams in L . A . in week 12 . But the Rams started off well and led 17 - 7 at halftime . However , they were stopped inside the 5 yard line and had to settle for a field goal ; otherwise the lead would have been 21 - 7 . The Vikings cut the lead to 17 - 14 but the Rams mounted a responding drive of their own but again were stopped inside the 5 yard line and had to settle for a field goal to lead 20 - 14 . Led by the passing and running of Joe Kapp , the Vikings took the lead 21 - 20 , and then sacked Gabriel in the end zone for a safety and a 23 - 20 lead late in the 4th quarter . The Rams forced a Viking punt and began to March down filed in the final minute when Gabriel was intercepted near midfield , ensuring the Vikings win .