Kenner Products Kenner Products was a post - era American toy company founded in 1947 by brothers Albert , Phillip , and Joseph L . Steiner , in Cincinnati , Ohio . Under subsequent ownership of the Kenner Products acquired a master license from Lucasfilm Ltd . to produce all toys , games , and crafts based on the 1977 " " film . Kenner , named after the street where the original corporate offices were located , manufactured a wide range of " Star Wars " – branded toys , with the most popular being their line of basic 3¾ - inch action figures . In 1995 , new Kenner brand owner Hasbro , Inc . reintroduced the " Star Wars " basic figure line , which has been in constant production since . Hasbro closed the Cincinnati offices of Kenner in 2000 , and Kenner ' s product lines were merged into Hasbro ' s . History . As a division of CPG Products Corporation , a subsidiary of the General Mills conglomerate , Kenner Products created several lines of " Star Wars " toys during its run , the most popular being a unique set of 96 colorful 3¾ - inch ( approx . 95mm ) action figures , produced between 1977 and 1985 , modeled after characters appearing in the original trilogy . Kenner acquired the license to produce " Star Wars " toys when the Mego Corporation rejected it in 1976 , and upon the success of the line , popularized the 3¾ - inch scale , which became an industry standard that dominated the action figure toy market for years . In addition to producing action figures based on " " , " " , and " " , the toy company also produced more - stylized figures for the " " and " " cartoon series . After several changes of ownership , Kenner was purchased by the toy company Hasbro in mid - 1991 . Following a long hiatus , Hasbro relaunched its " Star Wars " line under the Kenner brand in 1995 , with the release of a revived " The Power of the Force " collection . Table of Kenner " Star Wars " action figures . The table below takes information as given on the cards with which each action figure debuted . After the debut of an action figure , details in the packaging , the shape of the action figure , and the name of the action figure were subject to change . No one characteristic ( name , shape , or product number ) completely defines the list , rather all the characteristics taken together form a clear list . There are 96 action figures listed below , though the final card back promoted a full line of 93 action figures . This is because when Kenner produced new versions ( with new , unique product numbers ) of R2 - D2 and C - 3PO action figures , they discontinued previous versions . Two versions of R2 - D2 were discontinued . One version of C - 3PO was discontinued . The identical name " Bespin Security Guard " is given to two action figures . The first figure ( No . 39810 ) is white , the second figure ( No . 69640 ) is black . On card backs , the two Bespin Security Guards are shown separately , but labeled with the same name . In popular culture . In the 1982 film " " , " Star Wars " action figures are included in a scene in which Elliot introduces E . T . to objects in his everyday life . The scene begins with and extends to fish , candy , a peanut bank , money , and a car : Elliot : " Coke . You see , we drink it . It ' s a , it ' s a drink . You know , food . These are toys . These are little men . [ Elliot shows E . T . several " Star Wars " action figures . ] This is Greedo , and then this is Hammerhead . See , this is Walrus Man , and this is Snaggletooth and this is Lando Calrissian . See ? And this is Boba Fett . See . . . and look , they can even have wars . Look at this . [ Elliot has the action figures shoot each other . ] Look , fish . . . " In the 1994 " " episode " , " Ralph Wiggum says " I bent my Wookiee " when he falls on his figure of Chewbacca . Ralph also enters a diorama of repackaged " Star Wars " action figures in a contest . His collection includes Luke Skywalker , Obi - Wan Kenobi and Chewbacca .