Joe Avezzano Joe Avezzano ( 17 November 1943 – 5 April 2012 ) was an American football player and coach . He was the head coach at Oregon State University from 1980 to 1984 , compiling a record of 6 – 47 – 2 ( . 127 ) . Avezzano was later an assistant coach with the Dallas Cowboys and Oakland Raiders of the NFL . He died of a heart attack while exercising on a treadmill in Italy . Attempts to resuscitate Avezzano were unsuccessful . Playing career . Avezzano graduated from Jackson High School in Miami , Florida , in 1961 . He played college football at Florida State University , where he was a center . He was drafted and played professionally in the American Football League for the Boston Patriots in 1966 . Avezzano wore # 50 and played in three regular season games for the Patriots during the 1966 AFL Season . He was also on the 1967 preseason roster of the Pittsburgh Steelers , wearing # 50 . Coaching career . Avezzano began his coaching career at Washington High School in Massillon , Ohio , and then coached at Florida State , his alma mater , in 1968 and at Iowa State University from 1969 to 1972 under head coach Johnny Majors . He followed Majors to the University of Pittsburgh , where he was offensive line coach from 1973 to 1976 , helping the 1976 Panthers to the national championship . Avezzano went with Majors to the University of Tennessee in 1977 , where he was the offensive coordinator for three seasons in the SEC . Oregon State . In December 1979 , Avezanno was hired as a head coach for the first time at Oregon State University in the Pac - 10 Conference . He succeeded Craig Fertig and signed a four - year contract at $ 40 , 000 per year . Avezzano ' s time with the Beavers was less than successful ; he managed two 14 - game losing streaks , separated only by a 31 – 28 come - from - behind win over Fresno State in 1981 ( at the time the greatest comeback in NCAA history , giving him his first victory at OSU ) which followed a 0 – 11 campaign in 1980 . In his five years as head coach , Avezzano posted a record of 6 – 47 – 2 ( . 127 ) ; he was fired after the 1984 season . Texas A & M . Avezzano ' s next job was the offensive line coach at Texas A & M from 1985 – 1988 under head coach Jackie Sherrill , during which time the Aggies won three Southwest Conference titles and two Cotton Bowls . He also served as offensive coordinator for Texas A & M in 1988 . Dallas Cowboys . In 1990 , Avezanno was hired by Jimmy Johnson to be the special teams coach for the Dallas Cowboys . Avezzano was one of the best special teams coaches to ever coach . He was honored by his NFL special teams coaching peers for the first time in 1991 , being named Special Teams Coach of the Year , when the Cowboys : Avezzano won his second NFL Special Teams Coach of the Year award in 1993 when his units helped the Cowboys finish as the only team in the NFL to rank in the Top 10 in the league in all four major kicking game categories . In 1998 , the Cowboys were one of only two teams in the NFL to be ranked in the top 12 in all four major kicking game categories , including leading the league in kickoff coverage ( 18 . 5 ) , earning Avezzano his third Special Teams Coach of the Year award . In 2002 , Avezzano served as both the special teams coach of the Cowboys and as the head coach of the Dallas Desperados of the Arena Football League . He was the inaugural coach of the Desperados and remained in that capacity through the 2003 season . Avezzano posted a record of 17 – 13 , and guided the club to two post - season appearances and a division title in the franchise ' s first two years of existence . Avezzano was not retained by the Cowboys when Bill Parcells became head coach in 2003 . Oakland Raiders . Avezzano was hired by Norv Turner as the special teams coach for the Oakland Raiders in 2003 . He and Turner coached together with the Cowboys from 1991 to 1993 where they helped Dallas win back - to - back Super Bowl s following the 1992 and 1993 seasons . He coached with the Raiders until Turner ' s dismissal in 2005 . Seamen Milano . In September 2011 , Avezzano was announced as the new head coach of the Seamen Milano of the Italian Football League . Accomplishments . Avezzano is the only three - time winner of the NFL Special Teams Coach of the Year award voted on by NFL special teams coaches . His units consistently finished near the top of league rankings in all four major kicking game categories — punt return average , kickoff return average , punt coverage and kickoff coverage — while having a penchant for making big plays , blocking 23 kicks and returning 18 punts and kickoffs for touchdowns . Outside of football . Avezzano was a member of Delta Tau Delta fraternity . Avezzano was owner of " Coach Joe ' s " bar and grill in Frisco , Texas . The restaurant opened in 2007 , directly next door to " Randy White ' s Hall of Fame BBQ " owned by former Dallas Cowboy Randy White . Hat Tricks was another one of Avezzano ' s establishments , located in Lewisville , Texas .