Sid McMath Sidney Sanders McMath ( June 14 , 1912October 4 , 2003 ) was a decorated U . S . Marine , attorney and the 34th Governor of Arkansas ( 1949 – 1953 ) who , in defiance of his state ' s political establishment , championed rapid rural electrification , massive highway and school construction , the building of the University of Arkansas for Medical Sciences , strict bank and utility regulation , repeal of the poll tax , open and honest elections and broad expansion of opportunity for black citizens in the decade following World War II . McMath remained loyal to President Harry S . Truman during the " Dixiecrat " rebellion of 1948 , campaigning throughout the South for Truman ' s re - election . As a former governor , McMath led the opposition to segregationist Governor Orval Faubus following the 1957 Little Rock school crisis . He later became one of the nation ' s foremost trial lawyers , representing thousands of injured persons in precedent - setting cases and mentoring several generations of young attorneys . Early life . McMath was born in a dog - trot log cabin on the old McMath home place near Magnolia , Columbia County , Arkansas , the son of Hal Pierce and Nettie Belle Sanders McMath . His paternal grandfather , Columbia County Sheriff Sidney Smith McMath , grand nephew of his Goliad namesake , had himself been killed in the line of duty the previous year , leaving a pensionless widow and eight children , Hal being the eldest . After years of wrangling horses and bad - luck wildcatting in the Southwest Arkansas oil fields , Hal McMath moved his family by wagon to Hot Springs in June 1922 . There , he sold the last of his horses and took a job as a barber . Nettie went to work as a manicurist and for the Malco theatre as a ticket vendor . Sid and his sister , Edyth , attended Hot Springs public schools , where the boy excelled in boxing and drama and became an Eagle Scout , while shining shoes and hawking newspapers to supplement the family ' s meagre income . He was elected president of his class each of his high school years , the last of which he won the state Golden Gloves welterweight boxing title . He attended Henderson State College and the University of Arkansas , where he was elected president of the student body . He was also a member of the Arkansas Pershing Rifles Military Fraternity , Blue Key , and Sigma Alpha Epsilon . He graduated from the University ' s School of Law in 1936 . Military service . McMath received a reserve ROTC commission as a second lieutenant in the Marines upon graduation from college . During World War II he served with the Marines after voluntarily returning to active duty in 1940 . Assigned to train officer candidates at Quantico , Virginia , he was promoted to captain , then to major , and in 1942 he was ordered to American Samoa in command of the combined forces jungle warfare school . From late 1942 to early 1944 , he led the 3rd Marine Regiment in battle as operations officer and acting CO in the Pacific Theatre , including New Georgia , Vella Lavella , Guadalcanal and Bougainville , during which he directed the Battle of Piva Forks , the pivotal action , single handedly rallying troops pinned down by enemy mortar and machine gun fire . He received a battlefield promotion to Lieutenant Colonel and was awarded the Silver Star and Legion of Merit . The citation for the former , personally signed by Admiral W . F . " Bull " Halsey , lauded McMath ' s " extraordinary heroism . . . and disregard for his own safety above and beyond the call of duty [ which ] was an inspiration to the officers and men who observed him . " Shortly afterward , McMath was stricken with malaria and filariasis and hospitalized for several months in New Zealand and in San Diego . He then served in the Marine Corps headquarters in Washington , D . C . planning an amphibious invasion of the Japanese home islands . Lt . Col . McMath was discharged from active duty in December 1945 . He resumed his activity with the Marine Corps Reserve following his tenure as governor and commanded VTU 8 – 14 in Little Rock until 1964 . He held the office of National President of the 3d Marine Division Association 1960 – 61 . Following his promotion to brigadier general in June 1963 , with date of rank from July 1962 , he performed active service as Assistant Commanding General , Marine Corps Base , Camp Pendleton , California , in the summer of 1963 ; Assistant Commanding General , Landing Force Training Unit , Pacific , at Coronado , California , in the summer of 1964 ; Assistant Division Commander , 2nd Marine Division , FMF , at Camp Lejeune , North Carolina , in the summer of 1965 ; President , Marine Corps Reserve Policy Board , USMC , in the summer of 1966 , and in addition served at Fleet Marine Force , Pacific , including the 3rd Marine Amphibious Force in Vietnam . He was promoted to Major General on November 7 , 1966 . In 1967 , the general served as Assistant Deputy Commander , Fleet Marine Force , Atlantic , during the summer training period . He served a second brief Reserve tour in Vietnam , with the 3rd Marine Division , in 1969 . In 1967 , he helped found the Marine Corps JROTC at Catholic High School for Boys in Little Rock , Arkansas , which became one of the top JROTC units in the country . Ever since , cadets there have been known as " Sid ' s Kids . " Awards . McMath was the recipient of the following awards : Early career in politics . In early 1946 , McMath and other veterans returning from World War II banded together to fight corruption in the Hot Springs city government , which was dominated by illegal gambling interests . Hot Springs at the time was a national gambling mecca frequented by organized crime figures from Chicago , New York City , and other metropolitan areas . Casinos flourished and hotels advertised the availability of prostitutes . Mobsters maintained political control by purchasing and holding hundreds of poll tax receipts , often in the names of deceased or fictitious persons , which would be used to cast multiple votes in different precincts . Law enforcement officers were on the payroll of the local " organization " headed by long - serving Mayor Leo McLaughlin . A former sheriff who attempted to have the state ' s anti - gambling laws enforced was murdered in 1937 ; no one was ever charged with the killing . McMath headed a " GI Ticket " , which , except for McMath himself , was defeated in the Democratic primary election . However , the others resigned from the party and ran again as independents in the 1946 general election after McMath persuaded a federal judge to toss out the fraudulent poll tax receipts . Most won their offices . Among them were noted combat aviators Earl T . Ricks and I . G . Brown who were elected mayor and sheriff , respectively . McMath served as prosecuting attorney for the 18th Judicial District ( Garland and Montgomery Counties ) starting in 1947 . The newly installed GI officials , led by McMath , shut down the casinos and other rackets and a grand jury indicted a number of owners , pitchmen and politicians , including the former mayor . With the development of Las Vegas in the years afterward , Hot Springs lost its premier gaming status . A casino revival during the administration of Governor Orval Faubus ( 1955 – 1967 ) was ended in 1967 by Republican Governor Winthrop Rockefeller ( 1967 – 1971 ) . Governor of Arkansas . After success as a prosecutor , McMath was elected governor in 1948 in a close Democratic runoff election against conservative Jack Holt , a former state attorney general . Holt accused McMath of " selling out to the Negro vote . " McMath then defeated the Republican Charles R . Black of Corning , Arkansas . McMath entered office January 11 , 1949 as the nation ' s youngest governor . He was easily reelected in 1950 over his immediate predecessor , Benjamin Travis Laney of Camden , who attacked McMath for having supported Truman in 1948 , when Laney and a number of other southern Democrats bolted the Democratic party over its civil rights plank . The walk - outs switched their allegiance to Governor Strom Thurmond of South Carolina , who ran as a " Dixiecrat " . McMath wrested control of the Arkansas party from Laney . He campaigned vigorously across the region and was credited by Truman with helping to save most of the South for the Democratic column , providing the electoral margin for a stunning upset victory . The two developed a lifelong friendship ; McMath was mentioned early as a possible vice - presidential choice in 1952 . In the 1950 general election , McMath faced a Republican candidate , Jefferson W . Speck , a young planter and businessman from Frenchmans Bayou in Mississippi County in eastern Arkansas , who also had a notable war record . Speck later became the unofficial head of the Dwight D . Eisenhower partisans within the Arkansas GOP . He challenged McMath to a debate and accused the Democrat of advocating " Truman socialism " . McMath not only ignored Speck ' s challenge but went into Oklahoma to campaign for the successful reelection bid of Democratic U . S . Senator A . S . " Mike " Monroney . McMath hailed his fellow Democrats as representatives of " liberty and hope for all mankind , " whereas the GOP , he claimed , was " isolationist " and had kept the United States from joining the League of Nations and the International Court of Arbitration during the 1920s . McMath ' s administration focused on infrastructure improvements , including the extensive paving of farm - to - market and primary roads " to get Arkansas out of the mud and the dust " , rural electrification , and the construction of a medical center in the capital city . McMath supported anti - lynching statutes and appointed African Americans to state boards for the first time . His administration consolidated hundreds of small school districts and built the University of Arkansas for Medical Sciences ( financed with a two - cent tax on cigarettesa significant innovation ) . McMath worked tirelessly , often clandestinely , with Dr . Lawrence Davis , Sr . to save the state ' s all - black college , Arkansas Agricultural , Mechanical , & Normal , now the University of Arkansas at Pine Bluff . McMath also reformed the state ' s mental health system and increased the minimum wage . McMath was elected by the governors of other petroleum producing states to chair the Interstate Oil and Gas Compact Commission , which improved pricing structures and broadened federal support for exploration . He was elected chairman of the Southern Governor ' s Conference . McMath invited muckraking " Arkansas Gazette " editor Harry Ashmore to speak to the governors . His topic was the waste of scarce public funds in maintaining separate school systems for white and black pupils . Defeat for third term and U . S . Senate . McMath ran afoul of the energy and other extractionist sectors who had long dominated Arkansas politics but for whom McMath was not a compliant agent . These included Arkansas Power & Light , headed by utility magnate C . Hamilton Moses ; wealthy bankers and bond dealers ; piney woods timber companies ; the Murphy Oil conglomerate and its retainers ; and old - family planters in the Mississippi Delta . All feared that McMath ' s progressive politics would increase labor costs and break up the sharecropping farm economy . The utility feared loss of territory to rural electric cooperatives . These interests put aside their differences to work in concert to defeat McMath ' s bid for a third term in the 1952 election . McMath ran unsuccessfully for the U . S . Senate in 1954 and again for Governor in 1962 , with largely the same opposition united against him — although , by 1962 , Moses had been displaced by bond and gas tycoon W . R . " Witt " Stephens as principal kingmaker . In 1962 , McMath came within 500 votes of forcing Governor Orval Faubus , who had once been his Executive Secretary and Highway Director , into a runoff . McMath ' s voting base among the working class was neutralized by the $ 2 poll tax ( roughly $ 40 in 2004 dollars ) which had to be paid a year prior to an election , effectively disenfranchising thousands of those voters . McMath strove in vain to repeal the tax , which remained a relic of Jim Crow until the 24th Amendment to the U . S . Constitution in 1964 . Trial law practice . Following his 1952 defeat , McMath returned to the practice of law and over the next half - century became one of the leading consumer trial attorneys in the United States . His cases set a broad range of legal precedents , including the first million - dollar personal injury verdict in a U . S . District Court ( for an injured Arkansas River barge crewman , in 1968 ) , a woman ' s right to recover for the loss of her husband ' s consortium ( an element of damage previously limited to men ) , manufacturers ' responsibility for harm caused by defective products and negligent advertising encouraging their misuse , the chemical industry ' s liability for crop and environmental damage , drug companies ' responsibility for fatal vaccine reactions in children , gun dealers ' fault for the negligent sale of firearms , and the right of workers to sue third - party suppliers for job injuries . He and his partner Henry Woods , who had served as his gubernatorial chief of staff and later was appointed U . S . District Judge , became nationally known for their effective use of powerful demonstrative evidence , such as detailed models of accident scenes and the human anatomy . In 1976 , he was elected president of the International Academy of Trial Lawyers , a select group of 500 of the world ' s most distinguished barristers , taking office February 22 , 1977 at the group ' s annual convention in Nairobi , Kenya . McMath ' s courtroom victories were all the more remarkable for being won in an era of " blue ribbon " juries handpicked by commissioners , themselves selected by state court judges beholden to insurance defense law firms from whom they received thousands of dollars in non - reportable ( and non - refundable ) campaign contributions for re - election races in which few were ever opposed . Factory workers , blacks , union members , ordinary laborers and other wage earners were often excluded from panels which were heavily weighted with bank and insurance company employees , mid - level managers , realtors , small business owners , salaried professionals , country club members and others hostile to claimants . Federal court juries were somewhat more diverse , but U . S . district judges , invariably former corporate counsel , had broader powers to dismiss cases summarily , overturn verdicts , and to withhold evidence favorable to the plainitff — rulings which often occurred , necessitating lengthy appeals before some cases could be fully tried . Many did not survive this gauntlet . McMath wrote a memoir , " Promises Kept " ( University of Arkansas Press , 2003 , ISBN 1 - 55728 - 754 - 6 ) detailing his rural upbringing , public schooling , family tragediesincluding the death of his first wife , Elaine , during the war and the shooting to death of his father , who had become an enraged alcoholic , by his second wife , Anne , in 1947as well as his years of military service and as governor . The Arkansas Historical Association awarded the autobiography its 2003 John G . Ragsdale Prize as the year ' s most outstanding historical work . In April 2006 the book was awarded the Booker T . Worthen Medal for literary excellence by the Arkansas Library System . An appendix discusses McMath ' s more significant cases from the citizen ' s point of view . These include " Franco v . Bunyard " , which held gun merchants liable for negligently selling a pistol to escaped convicts who kidnapped and murdered store clerks ; " Fitzsimmons v . General Motors " , which pioneered the rule of consumer induced misuse through seductive advertising ( the first of three " Smokey and the Bandit " Trans Am cases handled by the firm in which it was shown that clips and outtakes from scofflaw motion pictures were spliced by GM into TV commercials aimed at adolescent males ) ; " Miller v . Missouri Pacific Ry . Co . " , which established a woman ' s right to sue for the loss of her husband ' s society , companionship and sexual relations ; " Brinnegar v . San Ore Construction Co . " , a landmark admiralty case ; " Harrod v . E . I . Du Pont de Nemours & Co . , " and Work v . Tyson Foods , Inc . and a number of other actions resulting in multi - million dollar recoveries for farmers and homeowners whose crops and ground water were poisoned by defective pesticides and poultry effluent . The Harrod case involved the issue of whether tomato crops had been damaged by cold weather or by du Pont ' s fungicide , Benlate , which plaintiffs contended was contaminated with the weed killer , Atrazine . Bruce McMath , lead counsel at trial , successfully confronted rumors that his clients ' claims were dishonest by openly asking jurors on voir dire , " How many of you have ever cheated on your taxes ? " The synopsis of the case in " Promises Kept " is written from the perspective of plaintiffs ' attorneys and stresses their contention that du Pont had intentionally contaminated their product , a claim vehemently denied by the defense . In 1991 , McMath and his firm proposed suit against tobacco companies to recover Medicaid funds spent caring for smokers . Rejected by Arkansas authorities , who had close ties to tobacco lobbyists and law firms , the idea was used by Florida , Mississippi and Minnesota , which won billion dollar settlements . Forty - six other states soon brought their own claims . Texas recovered $ 18 billion in a Texarkana federal court claim which Arkansas officials refused to join . Arkansas finally concluded a $ 60 million per year tag - along settlement in 1999 . These , and the federal government ' s own recoveries which followed in their wake , will eventually exceed $ 1 trillion , representing the largest public interest litigation result in American legal history . Later life . Sid McMath remained active into his 90 ' s , continuing to speak at Arkansas schools and events , particularly at his first alma mater , Henderson State University , whose faculty established a history and political science lecture series in his honor , and at the University of Arkansas for Medical Sciences , to whose scholarship fund he was a substantial contributor . He also supported local civic organizations , including the Union Rescue Mission , the Scottish Rite Masons ( who awarded him its highest honor of the Grand Cross ) , and the Lions World Services for the Blind , whose training school in Little Rock he completed in 1999 following the loss of his vision due to macular degeneration . A video commercial featuring McMath has been aired nationally by the school in recent years . McMath was elected president of the Third Marine Division Association and in 1994 he narrated " The Battle of Bauxite " , a television documentary recounting the story of the miners who excavated thousands of tons of aluminum ore from pits near Bauxite , Arkansas which was used for military aircraft production during World War II . Aluminum workers and their families were among his most ardent supporters during his many campaigns . McMath taught a senior Bible study class for 26 years at Little Rock ' s Pulaski Heights United Methodist Church , with emphasis on the Old Testament prophets . Historical evaluation . In a 1999 opinion poll of political science professors , McMath placed fourth on a list of top Arkansas governors of the 20th century . However , in a December 2003 forum of historians and journalists sponsored by the Old State House Museum in Little Rock , there was a consensus that McMath ' s historic highway and school building programs , his early commitment to civil rights , particularly his support of U . S . President Harry S . Truman in the 1948 presidential election against Dixiecrat Strom Thurmond , the abolition of the so - called " white primary " in Arkansas ( 1949 ) , the opening of the state ' s medical and law schools to African - Americans ( Fall 1948 , but only after Governor - elect McMath ' s express approval ) , his championship of rural electrification and his relentless opposition to segregationist Governor Orval Faubus , a former McMath ally ( Faubus had served as McMath ' s Director of Highways . ) , during the 1957 Little Rock Central High School desegregation turmoil and throughout Faubus ' subsequent nine years in office , could well result in his elevation by future historians to first placenot only among Arkansas governors , but among all southern governors of the time . During the Little Rock Integration Crisis , McMath called upon U . S . President Dwight D . Eisenhower to take over the Arkansas National Guard if Faubus used it improperly tro obstruct the implementation of federal court orders . " Sid McMath might have laid legitimate claim to have been the most courageous and far - sighted Southern leader of the 20th century " , wrote " Arkansas Times " columnist Ernest Dumas on October 10 , 2003 . " What separated McMath from every other leader of that grim time in the South was courage , the moral as well as physical variety . " Concluded Dumas : " [ T ] he real test of courage was how he handled the defining issue of the century for every Southern political leader . [ I ] n a field crowded by frenzied men trying to outdo each other in their zeal to keep the Negro in his place , McMath deplored race - baiting . … Had onejust one ! major elected Southern official broken ranks on civil rights , early on , before the racist opposition began to metastasize , history might have been so different . The tragedy of Faubus and Fulbright was that they lacked the courage to do so . The tragedy of Sid McMath was that corporate vengeance denied him the opportunity to do what they would not . " George Arnold , Northwest Arkansas opinion editor of the " Arkansas Democrat - Gazette " , observed in a March 2004 column that , " If [ McMath ] had been able to take Arkansas further down the path to modernization and racial harmony , Arkansas history would have been quite different . Arkansas paid a big price when the public utilities muscled him out of office . [ It is ] still paying . " See Further Reading , below , for continued utility pricing disparity in Arkansas compared to neighboring states . Harry Ashmore , whose " Arkansas Gazette " editorials during the Little Rock school crisis won dual Pulitzer Prizes for him and the paper , wrote in an April 1977 book review that , " McMath ' s … return to active politics in the Faubus era was pro bono , an act of integrity undertaken when he knew the chances of winning were slight and the personal cost would be high . [ O ] ne who did not always see eye to eye with him could say of Sid McMath : ' He was there when the people needed him and didn ' t know it . He is a far better man than any of those who came out ahead of him at the polls . ' " The " Arkansas Democrat - Gazette " , in an October 7 , 2003 editorial ( " Greatness Passed This Way " ) written by editorial page editor Paul Greenberg , himself a recipient of the Pulitzer Prize , lauded McMath as , " [ T ] he greatest [ man ] of his eraand of a few others . " " Sid McMath " , the newspaper said , " never believed in testing the political winds before speak [ ing ] out for principle . He remained a true , old - fashioned Harry Truman Democrat even as that breed gradually disappeared . When others in the party argued that America could safely co - exist with evil , Sid McMath knew betterand said so . He also knew there are far worse things than losing electionslike winning them for the wrong reasons … He would not accept the expansion of evil in the world , no matter how inevitable that was said to be by distinguished statesmen at the time . Instead he would defy itand urge others to join him . " The belatedness of McMath ' s recognition as one of the South ' s great political leaders has undoubtedly been due to lingering detraction from an ersatz " highway scandal " ( see below ) contrived by opponents to defeat his 1952 re - election bid as well as his steadfast support of a tough anti - communist foreign policy throughout the Cold War , including the Vietnam War ( in which he served two short reserve tours ) , which McMath , while condemning its micromanagement by the Johnson and Nixon administrations , saw as a critical holding action necessary to give the emerging nations of the Asian rim , most of whom were fending off their own communist insurgencies , time to build market economies and some form of democracy . In " Promises Kept " he suggests that this goal was in fact achieved , in spite of the 1975 North Vietnamese victory over the south , which McMath saw as pyrrhic in light of the subsequent collapse of the Soviet empire and the emergence of the rest of Southeast Asia as a free - trading powerhouse . Nevertheless , these views , presented in scores of speeches to school , civic and veterans ' groups , were bitterly resented by many of McMath ' s erstwhile supporters , particularly academics , editorial writers and liberal activists ( including some members of his own law firm , who left on this account ) , for whom an aggressive Cold War stance became heresy during the late 1960s onwardindeed , until the fall of the Berlin Wall in 1989 . In spite of his towering credentials as a social and economic progressive , many of these persons never forgave McMath for his anti - communist , national defense positions , mentioning him , if at all , in detraction or with condescension and omitting him altogether from lists of historical notables . The former governor ' s stances on these questions ( and the anathema with which he came to be held by liberal elites ) contrasted sharply with those of popular Arkansas Senator William Fulbright , who , as chairman of the U . S . Senate Foreign Relations Committee , vigorously opposed a hardline policy toward the Soviet Union generally and the U . S . commitment to South Vietnam in particular . McMath ' s grit ( some would say stubbornness ) in the face of sustained unpopularity and virtually certain defeat at the polls , when compromise with his opponents might have assured his survival " to fight another day " , has caused some commentators to question his commitment to a political career rather than to a valiant but naive Arthurian chivalryor perhaps a fatalistic resignation . However , one participant at a Southern Arkansas University forum on McMath held November 3 , 2003 in Magnolia , Arkansas put it another way : " When Sid McMath stood for civil rights in the 1940s and 1950s he stood virtually alone among the South ' s political leaders , most of whom were waving the bloody shirt . By the 1970s every Southern pol was supporting full citizenship for African - Americans . It was by then politically correct . But for McMath , it took unprecedented courage . And in fact it later cost him whatever chance he had to salvage his political career . He certainly deserves a chapter in the next " Profiles in Courage " . He was a true hero , not only to the South , but also to the Nation . He ranks with John Peter Altgeld [ of Illinois ] , James Stephen Hogg [ of Texas ] and Robert M . La Follette [ of Wisconsin ] as the greatest of the American state governors . His stands on principle undoubtedly denied him a genuine chance to contend for the presidency . His life can be summed up in one word : Valor . " Bold positions & political consequences . McMath ' s standing has been enhanced by contemporary re - examinations of his administration ' s extraordinary accomplishments , given the poverty and parsimony of the era . These included the use of an unprecedented bond issue to secure the paving of more hard surface roads than all previous administrations combined ( and more than those paved by any other Southern state during the period ) , taxing cigarettes to build the state ' s medical college , a policy of openness and inclusion toward African - Americans generally and a concerted public school improvement program , including a reduction of the number of school districts from 1 , 753 to 425a measure begun by others but heartily endorsed by McMath in the 1948 general election and rigorously enforced by his administration after passage under the leadership of Dr . A . B . Bonds , Jr . , one of the country ' s top young educators , a former training director for the Atomic Energy Commission , and a native Arkansan whom McMath persuaded to return to the state as director of the Department of Education . Most significant was McMath ' s politically fatal but ultimately successful war against Middle South Utilities ( now Entergy Corporation ) , the then - dominant political force in state politics , which operated locally as Arkansas Power & Light ( a subsidiary of Entergy ) Co . ( AP & L ) . The corporation and its affiliates opposed extension of Rural Electrification Administration ( REA ) - generated electrical power to rural areas , which its directors and chief shareholders saw as a captive territory for AP & L ' s own eventual expansion . Fewer than half of Arkansas farm homes had electricity in 1948 . REA - affiliated cooperatives , however , guided by Harry L . Oswald , for 25 years their Arkansas general manager and a fervent McMath loyalist , were able to open service to those areas by 1956 as the result of Co - op - enabling legislation , including authorization for the building of steam generating plants , which was enacted by Congress in large part at McMath ' s behest . Middle South led the combination that defeated McMath in his 1952 re - election bid and in his 1954 effort to unseat then - Senator John L . McClellan . McClellan , who maintained a lucrative law practice with Middle South ' s chairman C . Hamilton Moses , referred to the REA co - ops as " communistic " during the campaign , which was conducted at the height of the " red scare " heightened by U . S . Senator Joseph McCarthy ' s claims of communist influence in the Truman administration . McClellan was the ranking member of the Army - McCarthy subcommittee , whose hearings were televised live during the lead - up to the election . Liberal senators Hubert Humphrey , Stuart Symington and others , as well as Senate Majority Leader Lyndon Johnson , signed newspaper ads supporting McClellan . Moses had similarly partnered with McClellan ' s predecessor , Joe T . Robinson , who prior to his death in 1937 had used his considerable power as Senate majority leader to divert the New Deal ' s showcase Tennessee Valley Authority ( TVA ) public electricity generating project away from the Arkansas River , the basin for which it was originally proposed . Moses , who had supported McMath in 1948 but had since cooled toward him , brought AP & L ' s entire board of directors to the governor ' s office just prior to the 1952 candidate filing deadline to lobby McMath against the building of the initial steam generating plant , at Ozark , Arkansas . They promised to aid McMath ' s third - term re - election bid , in spite of past differences , if he would withdraw his support for the plant . The governor heard the businessmen out , but reaffirmed his commitment to Co - op power . Shortly afterward , four heavily AP & L - funded gubernatorial candidates filed against McMath , one of whom , Chancery Judge Francis Cherry of Jonesboro , defeated him in the August primary run - off during which Cherry hosted a round - the - clock radio " talkathon " lambasting " the McMath Highway Scandal . " ( See below . ) Cherry was elected in November but served only one term , being defeated by Faubus in the 1954 run - off . McClellan narrowly defeated McMath in the 1954 senatorial race , an election now generally recognized to have been marked by widespread fraud . For example , record numbers of black voters , for whom McMath had only five years before secured the right to vote in Democratic primaries , were trucked to the polls ( usually plantation stores or gin offices ) in Eastern Arkansas by McClellan supporters among the planters of that region who held their workers ' poll tax receipts and recorded how they voted . McMath lost some of those precincts by better than 9 to 1 margins as election officials in Lee , Crittenden , Phillips , Mississippi , Desha and Chicot counties delayed completion of vote counts for a full day after the election — allegedly to see how many more fraudulent votes McClellan needed to win without a run - off . AP & L ' s ( and McClellan ' s ) enmity toward McMath did not end with his defeat in the senatorial election . Nine years later , when President John F . Kennedy suggested McMath ' s possible appointment as a replacement Secretary of the Interior , McClellan quickly used his special relationship with Attorney General Robert Kennedy , a former counsel to the Permanent Subcommittee on Investigations of the U . S . Senate Committee on Government Operations , of which McClellan had become chairman in 1955 , to nip the idea in the bud . A similar suggestion in 1964 by then - President Lyndon Johnson met the same fate . Some of McMath ' s most stalwart support was from organized labor , whose abuses , particularly by national leaders of the Teamsters , were a focus of the committee ' s investigations in the late 1950s . No Arkansas union members or officials , however , figured prominently in these probes . Allegations of corruption in McMath ' s highway department , brought by a grand jury dominated by utility minions , were eventually proven unfounded in three separate proceedings . Two grand juries returned no indictments , but a third on which several Middle South managers served returned three , each alleging shakedowns of highway contractors for campaign contributions . All of the accused were acquitted . There was no allegation of personal wrongdoing by McMath . However , the assertions against his administration dogged him for the rest of his life and " Promises Kept " includes a chapter in which McMath refutes the charges and chastises his opponents for abusing the judicial system to fabricate them . The former governor ' s October 22 , 1954 sworn statement before the U . S . Senate committee investigating monopoly influence over the distribution of the nation ' s electrical power , in which he recounts Middle South - AP & L ' s manipulation of the Arkansas " Highway Audit Commission " and the grand jury process , warrants inclusion in any anthology of significant state papers of the 20th century . The truthfulness of McMath ' s testimony describing in detail this use of raw corporate power to defeat reform and destroy the reformer was never disputed and no rebuttal was offered . See Further Reading , below . McMath opposed the " Southern Manifesto " , a March 1956 pronouncement of 19 U . S . Senators , including Fulbright and McClellan , and 81 Congressmen from former Confederate states decrying the Supreme Court ' s 1954 desegregation ruling in " Brown v . Board of Education " as : " [ C ] ontrary to the Constitution … creating chaos and confusion … destroying the amicable relations between the white and Negro races … plant [ ing ] hatred and suspicion [ and an ] explosive and dangerous condition [ which is being ] inflamed by outside meddlers … " The document encouraged public officials to use " all lawful means " to thwart the enforcement of the ruling . According to McMath at the time , " This [ manifesto ] only serves to encourage demagogues to set fires of racial hatred that could consume our people . " It was this Congressional manifesto , McMath laments in " Promises Kept " , that gave Faubus the impetus and political cover to call out the National Guard in September 1957 to bar the entry of nine black students to Little Rock Central High School . " Emboldened by this support " , McMath wrote , " Faubus played his racial card . " McMath strenuously opposed this action as well as Faubus ' closure of the public schools the following year rather than obey federal court desegregation orders . McMath counseled President Dwight D . Eisenhower against the use of regular U . S . Army troops , suggesting instead that the U . S . Marshals Service be used to enforce the court ' s orders . However , this advice was not accepted and paratroopers from the elite 101st Airborne Division were sent to Little Rock after Eisenhower nationalized the Guard and disbanded it . The soldiers forced the admission of " The Little Rock Nine " , as the black students became known , but the troops ' presence , as McMath foretold , stirred states - rights sentiment to a frenzy , made Faubus a hero to a majority of Arkansas voters , and ensured his re - election to a record six terms in officeeach time , ironically , with an increasing percentage of the African - American vote , of which he garnered more than 80 % in the 1964 Democratic primary . McMath became the acknowledged leader of the Faubus opposition and supported insurgent gubernatorial candidates in the 1958 and 1960 Democratic primaries . His law firm was often referred to as resembling " a South American government in exile . " McMath , himself , finally ran against Faubus in 1962 under the slogan , " Let ' s get Arkansas Moving Again . " He placed second in a field of five , splitting the black vote with Faubus , while running on a platform of fresh business investment ( many firms had fled the state during the years of racial strife or avoided it altogether ) , stricter regulation of gas and electric utility pricing , and the charging of interest on state revenues , which were held in private banks interest free but which the banks then loaned out at standard commercial ratesa windfall bankers justified as a " fee " for keeping the state ' s funds . Faubus narrowly avoided a runoff when Marvin Melton , a Jonesboro banker widely seen as the second strongest challenger after McMath , was persuaded by Faubus operatives ( who suggested that state funds could be withdrawn from his bank and questions raised about his selling of allegedly inflated insurance company stock ) to quit the race . The 1962 election cemented the ascendancy of " Witt " Stephens , Faubus ' primary financial backer , as the state ' s undisputed kingmaker . Stephens ' banks held the lion ' s share of state funds . His Arkansas Louisiana Gas Company charged Arkansas homeowners ( whom Stephens contemptuously referred to as " the biscuit cookers " ) the highest residential rates by volume in the Southwest , thanks to Faubus ' complaisant Public Service Commission — an advantage that continues today . ( See Further Reading , below . ) Additionally , Stephens ' brokerage firm handled most state bond issues during the 12 - year Faubus reign . The Stephens empire today controls more than one hundred billion dollars in investments . " Stephens , Inc " , its brokerage arm , was until recently the largest off - Wall Street securities trading firm in the United States . A sign of its political cloutand warinessis the firm ' s portfolio of newspaper and other communication holdings , the second largest in Arkansas after the Palmer - Hussman chain , which operates the only statewide newspaper and a spawn of local dailies . Between them , the two interests control , directly or through subsidiaries or associates , more than two - thirds of the state ' s famously quiescent print and broadcast media . Many of McMath ' s staunchest supporters turned out in 1966 for Winthrop Rockefeller in his successful bid to become the state ' s first GOP governor since Reconstruction . Rockefeller soundly defeated the Democratic nominee , an avowed segregationist supreme court justice , Jim Johnson . The 1966 election was the first full general election cycle since the repeal of the poll tax and passage of the Voting Rights Act . These developments accelerated an already growing shift in influence over black voters from white bosses toward African - American clergy , due in part to the gradual displacement of plantation labor by mechanized agriculture , swelling the unemployment and welfare rolls . Rockefeller ' s campaign took full advantage of this dynamic by wooing hundreds of black ministers with church improvement contributions and cash get - out - the - vote payments , setting a precedent for future candidates of both parties and considerably raising the cost of electioneering . Some ministers , themselves locally elected officials , hire out as " consultants " to congressional and gubernatorial candidates , often renting their church buildings and vehicles to a campaign and hiring congregants as canvassers and drivers . Early - voting laws now permit even Sunday balloting , facilitating the busing of entire congregations to polling places after services . In some instances , the churches themselves are designated as early voting precincts . Funding this cornucopia of " walking around money " , which can exceed $ 1 million per election cycle for each major statewide candidate , has substantially increased the power of the state ' s corporate vested interests , whose large bundled and PAC contributions , many from lawyers , managers and agents of out - of - state parents and affiliates , as well as from international labor union political action funds , are critical in meeting such demanding overhead . Bundling has become even more important in view of individual donation limits imposed following Watergate and subsequent scandals . When rising front - end charges for television advertising ( essential for reaching white voters but to which African - American voters are largely unresponsive ) are added , Arkansas campaign expenditures , per voter , are among the nation ' s highest . The Rockefeller administration resumed and expanded the post - war reforms begun by McMath , particularly with regard to civil rights , which , borne on a national tide of rejection of bigotry as public policy , resulted not merely in blacks ceasing to be excluded from public services but able , in significant part , to control their allocation through the franchiseusually by bloc voting for Democratic candidates , but always as a credible threat against any racist isolate . Rather than altering the status quo with some 18 % to 22 % of the vote statewide ( 40 % to 60 % in some counties ) , blacks have been absorbed into it through disproportionate hiring as lower level public employees and as low wage " associates " of mega - retailing enterprises , poultry processing emporia , tertiary health and casualty insurers , the utility monopolies and other concerns buoyed by the state ' s parochial , right - to - work economy . Bereft of Rockefeller ' s eleemosynary capacity or McMath ' s disdain for barony , later administrations have comfortably reconciled themselves to the exigencies of this quaint realpolitik . Although Faubus died a pariah in 1994 , the example of his agility in placating a credulous electorate , now multiracial , with a veneer of populism and dashes of largesse , while simultaneously accommodating the forces of extractionwhom Sid McMath illustriously , if momentarily , challenged half - a - century agoremains the guidepost for political survival in 21st century Arkansas . Legacy . Sid McMath served a bare six years in public office , only four as governor . He left behind no powerful political organization or claque of partisans . Gambling in Hot Springs , though subdued from its brazen heyday , returned sporadically for another 20 years . Every Arkansas home eventually would have been wired for electricityalthough up to a decade later and under AP & L monopoly pricing rather than lower Co - op rates . The Interstate highway system was mostly completed through Arkansas by 1980tying into the thousands of miles of farm - to - market roads built or begun by McMath . National repeal of the poll tax was achieved by Constitutional Amendment , the adoption of which was enhanced by the support of a few Southern moderates , including McMath . The Civil Rights acts of the 1960s and changing cultural attitudes ultimately ameliorated , but did not end , discrimination against African - Americans . More problematical is whether President Truman would have won re - election had the Laney forces prevailed and Arkansas and the majority of the remaining Southern and Border states gone for the Dixiecrat Thurmond , thus throwing the election to the Republican candidate , Thomas E . Dewey , or into the U . S . House of Representatives , where mischief deal making by vested interests , particularly the tidelands oil lobby who were among Thurmond ' s primary contributors , would have shadowed any result . The support of McMath and a handful of other stalwarts was almost certainly determinative . And although McMath was not successful in his decade - long contest with Faubus , his vigorous , reasoned opposition during those years of upheaval may well have foreclosed a more violent outcome . It can be said with near certainty that without McMath ' s foresight and perseverance , Arkansas AM & N would not have survived and the University of Arkansas for Medical Sciences would not have become the world - renowned institution that it is today . Whatever fame McMath once had fled well before his death . In recent years he sometimes had to spell his name for bank tellers , reservations clerks , state employeesonce even for a newspaper reporter . He accumulated no great wealth , owning at the end a modestly upscale condominium and a small residual interest in his law firm . The latter , though no longer occupying the field alone , remains the state ' s premier personal injury practice . Ironically , some of its major cases are referred by competitors , many of whom appear amongst the swarms of television , billboard and yellowpage advertisements directed at " victims " and the " hurt " now common throughout America . A key to McMath ' s ultimate legacy may be found in the memory of those who knew him , if only for a time . " You always left Sid McMath with the feeling , not that you had been with someone important , but that you were important , that your life had been uplifted " , Arkansas Circuit Judge John Norman Harkey has said of McMath . " Sid took your cares away . He refreshed your spirit . No matter how down you were before , he made you want to charge back into the battle , but with a smile , knowing , by gosh , we can really win this thing . And we did win . " But , of course , McMath did not always win . A stock remark he would offer following a loss was , " The bastards know they ' ve been in a fight . You have to let them know you ' re not afraid to leave your blood on the courtroom floor . I ' ve left a lot of blood on the courtroom floor . " There was also the matter of honor , the upholding of which by a public officer amidst great tumult and peril ( and against the most persuasive and enticing machiavellian temptation to do otherwise ) , and at the risk not only of one ' s career and personal fortune but , in the darkest days , of one ' s life and those of his loved ones — may prove to be McMath ' s singular legacy . Once a noted collegiate thespian , McMath on occasion would recite lines dealing with honor from roles in which he had acted ( or aspired to act ) in his youth . He was high - school cast in " The Valiant " and as Hamlet , Romeo and Henry V at university . But among his favorites , which he had not played but often wished he had done , was the lead in Rostand ' s " Cyrano de Bergerac " , a work he knew practically by heart , particularly the closing scene , in which the grenadier is dying alone except for his beloved Roxanne , to whom he confides that his paucity of means and acclaim , and his unconsummated loveall are nothing beside his intact honor , " and that is … my white . . . plume . " Death . McMath died at his home in Little Rock on Saturday , October 4 , 2003 . He had been released from a hospital stay on the previous Wednesday after being treated for severe dehydration , malnourishment and an irregular heartbeat . He is survived by his third wife , Betty Dorch Russell McMath , three sons : Sandy , Phillip and Bruce McMath ; two daughters , Melissa Hatfield and Patricia Bueter ; ten grandchildren and one great grandchild . His first wife and childhood sweetheart , Elaine Braughton McMath , died at Quantico , Virginia in 1942 . His second wife , of 49 years , Anne Phillips McMath , died at Little Rock in 1994 . McMath was given a full military funeral by a U . S . Marine Corps Honor Guard . He lay in state for a day in the Capitol rotunda , following which his closed , flag - draped coffin was transported by motorcade to Pulaski Heights United Methodist Church in Little Rock for services attended by more than 2 , 000 persons . He was eulogized by Former Governor David Pryor as , " the best friend Arkansas ever had . " The ceremony included hymns by the combined Methodist and University of Arkansas at Pine Bluff Vespers choirs , concluding with " Onward , Christian Soldiers . " Following the firing of a salute by the Honor Guard , McMath was interred at Pinecrest Memorial Cemetery in Saline County , Arkansas , a few yards from a survey marker denoting the geographical center of the state . Sid McMath Avenue in Little Rock is named for him and in December 2004 the Central Arkansas Library System dedicated a new branch in his honor . A statue of McMath , waving his trademark Panama campaign hat , was commissioned by the library from sculptor Bryan Massey . It was unveiled September 26 , 2006 as the centerpiece of a sculpture plaza and nature trail . In December 2006 , Electric Cooperatives of Arkansas announced the presentation of the first Sidney S . McMath Award for Outstanding Leadership and Courage by a Public Official to U . S . Representative Marion Berry ( D - Ark ) . Former congressmen Mike Ross ( D - Ark ) and John Paul Hammerschmidt ( R - Ark ) have also received the award . Henderson State University has established the Sidney S . McMath Pre - Law Lecture Series Fellowship and the University of Arkansas for Medical Sciences recently received a $ 1 million private endowment for the Sidney S . McMath professorship in public health . On September 19 , 2012 , UAMS dedicated a life - sized painting of McMath above a plaque paying tribute to him as " Founder of the College of Nursing " , " Founder of the College of Pharmacy " and " Founder of the University of Arkansas for Medical Sciences . " The Governor Sidney Sanders McMath Memorial Scholarship for an Outstanding Pre - Law Junior was established at Southern Arkansas University by the Columbia County Democratic Central Committee on April 5 , 2008 . Lions World Services for the Blind presents an annual Sidney McMath Award for a Lifetime of Outstanding Public Service . The Arkansas Prosecuting Attorneys Association , in conjunction with Henderson State University , presents an annual Sid McMath Sword of Justice award to the District Attorney who best exemplifies courage and tenacity in that office . The former governor ' s autobiography , " Promises Kept " , posthumously was awarded the Arkansas Historical Association ' s highest accolade , the John G . Ragsdale Prize . In April 2006 it received the Booker T . Worthen Medal for literary excellence from the Arkansas Library System . The week of June 14 , 2012 , McMath ' s 100th birthday , was celebrated by the library whose Butler Center presented lectures by 24 historians , educators , community leaders and others on various aspects of the former governor ' s political , legal and military careers . On June 7 , 2013 , Little Rock ' s Main Post Office building was re - named in McMath ' s honor . There is no plaque or other memorial in Hot Springs , Arkansas , mentioning McMath or the GI reform movement he led . Further reading . For detailed accounts of McMath ' s campaigns and administration , as well as historical perspectives of his impact on regional and national politics , see " Sid McMath Lives OnSixty years later , a governor who still defines the state , " by John Brummett , Talk Business Quarterly ( TBQ , Fall 2008 ) ; " A president from Arkansas " , by Ernest Dumas in the November 14 , 2003 edition of " Arkansas Times " magazine at arktimes . com and an expanded review in the August 13 , 2012 issue of the same publication , with numerous additional photographs ; Professor Jim Lester ' s biography , " A Man for Arkansas : Sid McMath and the Southern Reform Tradition " , ISBN 0 - 914546 - 11 - 2 ( Rose , 1976 ) ; Professor James Woods ' monograph , " The Era of Sid McMath , Arkansas Political Leader , 1946 – 1954 " ( privately published , 1975 ) ; Robert Sherrill , " Gothic Politics of the Deep South : Stars of the New Confederacy " ( Grossman , 1968 ) ; and Professor V . O . Key ' s classic , " Southern Politics in State and Nation " ( Alfred Knopf Co . , 1949 ; University of Tennessee Press , 1984 , ISBN 0 - 87049 - 435 - X , and various subsequent editions ) , and sources and materials cited in those publications . McMath ' s own account , " Promises Kept " , ISBN 1 - 55728 - 754 - 6 ( University of Arkansas Press , 2003 ) contains a wealth of primary source material including , in addition to the author ' s personal recollections , photocopies of correspondence exchanged between him and President Truman and others . Citations in the Appendix refer readers interested in the details of some of McMath ' s more significant cases to state and federal appellate court reporters and to law review case notes and articles . However , due to their sheer number , many cases are not cited and some citations contain typographical errors . Online and back - issue index searches of Arkansas Reports , Southwestern Reporter , Federal Reports , Federal Supplement , the " ATLA Law Reporter " ( formerly the " NACCA Law Journal " ) , " TRIAL " magazine , Matthew Bender ' s " Art of Advocacy " series ( particularly Baldwin , " The Art of Direct Examination " ) , the " Arkansas Law Review " , " UALR Law Review " , " Inside Litigation " , " Westlaw " and " Lexis " would assist the reader in developing a more complete list of McMath ' s cases , their correct citations , and commentary . Indeed , one could trace the development of the American common law of torts over the second half of the 20th century with a chronological analysis of reported ( or law - reviewed ) cases in which the plaintiff was represented by McMath or a member of his firm . A rich source of historical and trial practice commentary would be the video archives of the School of Trial and Appellate Advocacy , Hastings College of the Law , University of California , San Francisco , the nation ' s earliest sustained CLE program and the model for many that followed , which McMath and Woods were instrumental in founding and on whose visiting faculty they or members of their firm served from its inception in 1971 unti its closure in 2001 . McMath ' s historical impact on the practice of law is surveyed by six authors , among them two federal judges , in " A Tribute to Governor Sidney S . McMath " , " UALR Law Review " , Vol . 26 , pp 515 – 542 ( Spring 2004 ) . McMath ' s 3 - year struggle to secure funding for the University of Arkansas for Medical Sciences and his key role in opening the school to African American students is discussed at length by Dr . W . David Baird , Chair of the Department of History , Oklahoma State University , in his extensive " Medical Education in Arkansas , 1879 – 1978 " , ISBN 0 - 87870 - 052 - 8 ( Memphis State University Press , 1979 ) . U . S . District Judge Henry Woods , McMath ' s partner of 27 years , was a prolific legal writer and his articles on their cases occasionally appeared in the " Arkansas Law Review " . Woods ' treatise , " Comparative Fault " ( Lawyers Publishing Co . , 3d Ed . 1996 ) is the hornbook authority on that area of injury law . His papers , including personal letters and memoranda on a variety of matters dating from McMath ' s governorship through their years of practice together , were donated in 1998 to the special collections section of the University of Arkansas library in Fayetteville . For an intimate family portrait and a behind - the - scenes narrative , see " First Ladies of Arkansas : Women of Their Times " , by Anne McMath , ISBN 0 - 87483 - 091 - 5 ( August House , 1989 ) . " A Ribbon and a Star " ( Henry Holt , Inc . , 1945 ) is an eye - witness memoir of the Bougainville campaign by one of McMath ' s staff officers , Capt . John Monks Jr . , written immediately after the engagement . Monks later became a noted playwright and film producer . For a colorful local history of Hot Springs , Arkansas during the McLaughlin period , including the mayor ' s 1947 indictment and trial , see " Leo & Verne : The Spa ' s Heyday " , by Orval Allbritton , with a foreword by McMath , ISBN 0 - 929604 - 87 - 3 ( Garland County Historical Society , 2003 ) . For another perspective , see P . H . Ramsey , " A Place at the Table : Hot Springs and the GI Revolt " , " Arkansas Historical Quarterly " , Vol . 49 , No . 4 ( Winter 2000 ) . McMath ' s testimony before the U . S . Senate Anti - Monopoly Subcommittee on October 22 , 1954 dealing with the Highway Audit Commission and subsequent grand jury charges and trials may be found in the Congressional Record for that date . It is also replicated at the Sid McMath web site at www . mcmathlaw . com . The McMath - Faubus relationship is noted in " Faubus : Life and Times of an American Prodigal " , by Roy Reed , ISBN 1 - 55728 - 457 - 1 ( University of Arkansas Press , 1997 ) . The results of continuing utility influence over rate regulation in Arkansas may be seen by comparing regional pricing . For example , the Natural Gas Price Reports of the Energy Information Administration reveal that for the period ending July 1 , 2005 Arkansans paid $ 19 . 23 per — more than $ 3 . 00 greater than the average price charged residents of all six neighboring states . Mississippi residents paid $ 12 . 85 , those in Louisiana , $ 15 . 79 , and Texas homeowners , $ 15 . 97 . Articles and notes in the " Arkansas Historical Quarterly " dealing with McMath or his administration are found in Volumes 6 , 9 , 11 , 12 , 15 , 21 , 25 , 26 , 30 , 37 , 39 , 40 , 43 , 44 , 47 , 48 , 49 , 51 , 53 , 54 , 57 , and 59 of that publication . Shortly after his first inauguration , McMath candidly discussed his political thinking and legislative goals in a widely syndicated interview with Joseph Driscoll , national correspondent for the " St . Louis Post - Dispatch " . See " Sidney McMath , New Governor of Arkansas , Wants Civil Rights Protected by States " , on page 1 - B of that paper ' s Sunday , January 23 , 1949 edition . Certain of the former governor ' s personal and public papers , including Elaine Braughton McMath ' s 1940 – 1942 diary , numerous letters ( including an immense volume of correspondence between McMath and his sons while they were serving in the Marines and traveling overseas ) , several oversized volumes of news cuttings , recordings of 1940s stump speeches and radio interviews , 1950s and later television footage , a 30 - minute June 1962 campaign film , " A Man for Arkansas " , shot by 4 - time Academy Award winning documentary producer Charles Guggenheim , the James Woods ' monograph , and a 60 - minute June 2000 AETN television interview with McMath by former governor David Pryor , as moderator , are held by the historical records section of the University of Arkansas Library in Fayetteville . The Henderson State University Library in Arkadelphia retains others . Photographs , films , flags , uniforms , campaign ribbons , medals and citations from McMath ' s Marine Corps service are kept at the Arkansas Military Museum , the Old State House Museum , and the Sidney S . McMath Memorial Public Library , all in Little Rock . Readers are also referred to the Harry S . Truman Library in Independence , Missouri and the U . S . Marine Corps archives in Quantico , Virginia , St . Louis , Missouri and Washington , D . C .