The Divas of Doom The Divas of Doom was a villainous professional wrestling stable consisting of Beth Phoenix and Natalya in WWE , with Phoenix assigned to the Raw brand and Natalya assigned to the SmackDown brand . However , they appear on either show due to Phoenix being the current WWE Divas Champion and " Raw " being billed as a " Supershow " featuring " SmackDown " superstars . Phoenix and Natalya first began teaming together when the latter was Divas Champion and was feuding with LayCool in late September 2010 . Their careers diverged again after the end of this feud , until both women turned heel in early August 2011 , developing the character of anti - divas violently opposed to the acceptance of " cute " / " perky " / " Barbie doll " divas in the company . Their slogan of " Pin - Up Strong " is also the name of Natalya ' s new submission maneuver used to torture the divas during this gimmick . History . Early history ( 2010 ) . In late 2010 , following the split of Natalya ' s stable The Hart Dynasty , Natalya set her sights on LayCool ( Michelle McCool and Layla ) and the Divas Championship . After coming up short twice due to LayCool ' s machinations , Natalya finally defeated the duo in a handicap match for the Divas Championship at Survivor Series on November 21 . She was attacked after the match by LayCool , but Beth Phoenix , returning from an injury she ' d suffered in May which was credited to LayCool , made the save and then congratulated Natalya . From there , the two formed an alliance against LayCool , and at the pay - per - view in December , Phoenix and Natalya defeated Lay - Cool in the first Divas tag team tables match in WWE history . The alliance quietly ended a month later when Natalya lost the Divas Championship to Eve Torres at the 2011 Royal Rumble and went back to competing exclusively on the " Raw " brand . Divas Championship ( 2011 – 2012 ) . On the August 1 episode of " Raw " , both Divas competed in a Divas battle royal to determinate who will receive a WWE Divas Championship match against Kelly Kelly at the Summerslam pay - per - view , which was ultimately won by Phoenix . After the match , she turned heel by attacking Kelly , stating that her " days as the perky blonde little bimbo are officially over . " On the August 5 episode of " SmackDown " , Natalya faced her recent protégé AJ in singles competition in a winning effort , and afterward also turned heel brutally attacking AJ and telling Phoenix " I ' m with you sister . The days of the cute perky little princesses are over . " Beth Phoenix and Natalya officially debuted together as " The Divas of Doom " on the August 12 episode of " SmackDown " defeating The Chickbusters ( AJ and Kaitlyn ) , who they continued to assault after the match . Natalya then accompanied Phoenix to her Divas Championship match at the SummerSlam pay - per - view against Kelly Kelly who was accompanied by Eve Torres . Phoenix failed to retrieve the title from Kelly after she reversed the " Glam Slam " into a roll - up . On the August 30 episode of the " SmackDown " , defeating Kelly Kelly and Alicia Fox . On the September 5 episode of " Raw " , Phoenix defeated Eve Torres to earn another title shot at the Night of Champions pay - per - view against Kelly Kelly . Phoenix then faced Kelly Kelly in her hometown Buffalo , New York in another loss to Kelly . On the September 19 episode of " Raw " , Kelly and Eve pinned The Divas of Doom after Eve pinned Natalya . On the September 23 episode of " SmackDown " , The Divas of Doom defeated The Chickbusters . On the September 26 episode of " Raw " , Beth Phoenix pinned Kelly in a tag team match , to earn another title shot at the Hell in a Cell pay - per - view . On the September 30 episode of " SmackDown " , Kelly defeated Natalya , but was attacked by Beth before being mocked and put in " Pin - Up - Strong " by Natalya . At Hell in a Cell , Beth Phoenix defeated Kelly , after Natalya hit Kelly with the microphone to win her first WWE Divas Championship . The next night on the October 3 episode of " Raw " , The Divas of Doom faced Kelly and Eve ending in a no contest after Kelly Kelly attacked Beth Phoenix . Beth Phoenix defeated Alicia Fox in a non - title match on the October 7 episode of " SmackDown " . After the match , Fox was put in the " Pin - Up - Strong " by Natalya . On the October 14 episode of " SmackDown " , Phoenix defeated Kelly . On the October 17 episode of " Raw " , Natalya was accompanied by Phoenix who was on commentary in a match against Eve who was accompanied by Kelly Kelly in a losing effort . After the match , it was announced that Phoenix would defend the Divas Championship against Eve at the Vengeance pay - per - view . On the October 21 episode of " SmackDown " , The Divas of Doom held a segment with Eve , which ended with Eve shoving Phoenix down and escaping from the ring . At the Vengeance pay - per - view , Phoenix defeated Eve to retain the Divas Championship . On the October 23 episode of " Raw " , Phoenix was on commentary supporting Natalya in a match against Alicia Fox in a losing effort . On the November 14 episode of " Raw " , Phoenix accompanied Natalya in a lossing effort to Kelly Kelly . On the November 18 episode of " SmackDown " , The Divas of Doom defeated The Chickbusters . At the Survivor Series pay - per - view , Natalya accompanied Beth Phoenix to a successful lumberjill Divas Championship match against Eve . The Divas of Doom returned to the November 25 episode of " Smackdown " , in a victory over The Chickbusters . On the December 5 episode of " Raw " , The Divas of Doom lost a tag team match against Eve and Kelly Kelly , who were both accompanied by Alicia Fox . On the December 9 episode of " SmackDown " , the Divas of Doom again defeated The Chickbusters in tag team action , and after the match ended , Kaitlyn turned villainous and left AJ to join Phoenix and Natalya . However , WWE cut the match and Kaitlyn ' s heel turn from the broadcast . At the 2011 Slammy Awards , Beth Phoenix tried to steal Kelly Kelly ' s " " Divalicious Moment of the Year " " award ; but was slapped by Kelly , and failed to take her award . On the December 19 edition of " Raw " , Beth was defeated by Alicia Fox in a non - title match , getting a minor injury after the match . Phoenix then made her in - ring return on the January 26 episode of " WWE Superstars " defeating Brie Bella in a singles match . At the Royal Rumble pay - per - view , the Divas of Doom competed in an eight diva tag team match with The Bella Twins and defeating the team of Eve , Kelly , Fox , and Tamina . The next night on the January 30 edition of " Raw " , Phoenix successfully defended her Divas Championship against Eve . At the Elimination Chamber 2012 she successfully defended her championship against Tamina Snuka .