Nuka - Cola Corporation The Nuka - Cola Corporation was a pre - War beverage corporation , best known for its flagship product , Nuka - Cola . By the Great War it was the single largest beverage corporation in the United States , recognizable nation - wide . Beyond the family - friendly facade , the corporation was a cutthroat entity that had perfected corporate espionage and was also involved in weapons research with the United States military , through its world - class team of organic chemists , the beverageers ( Doctors Rex Meacham , Kate Leavitt , Edmund Medford and Kevin Bennell ) . Background . The Nuka - Cola Corporation entered the beverage market in 2044 , with the invention of the soft drink by John - Caleb Bradberton after two years of experimentation . Though strictly unhealthy ( containing 120 % of the recommended daily allowance of sugar ) , it took the United States market by storm and within a year it could be purchased nationwide . Its popularity rapidly increased and within several years it was the most popular beverage across the globe . Inspired by his brand ' s success , Bradberton decided to open an amusement park dedicated to soft drink . Nuka - World opened on May 1 , 2050 , less than a year after ground was broken for its construction . The constant drive to improve and innovate the formula resulted in numerous flavor variations , with the most popular ones like Cherry , Grape , and Orange released just a few years after the corporation was founded . Whenever the company encountered competition , it would attempt to deal with it aggressively . Cherry and Grape variants of the Nuka - Cola were patents acquired by the company after identifying individual competitors . In other cases , the Corporation would attempt to buy out competitors , as was the case with Sunset Sarsaparilla in 2058 and Vim ! Pop Incorporated in 2077 . Failing that , it would attempt to release a competing drink accompanied by a massive promotional campaign . After attempts to acquire Sunset Sarsaparilla failed , Nuka - Cola attempted to directly compete with it through Nuka - Cola Wild and the opening of Dry Rock Gulch at Nuka - World . Though it gained a respectable popularity in the American Southwest , it failed to match that of the Sarsaparilla . Despite the setbacks , the popularity of the brand only continued to grow as time went by . For example , when the Nuka - Girl rocketsuit was released in 2062 , the costumes sold out immediately and stores couldn ' t keep up with the demand . By 2067 , Nuka - Cola was omnipresent , available from vending machines on almost every street in the United States . Even the outbreak of the Sino - American War failed to stop Nuka - Cola Corporation ' s expansion . In fact , it continued apace , with a fourth park opening on schedule in Nuka - World . Safari Adventure was commonly considered at the time to be a crowning achievement of Bradberton ' s company , having taken seven years to build and housing several hundred exotic animal specimens from around the world , including polar bears , alligators , gorilla s , and venomous snake s . The completion of the park also marked the start of covert experimentation at Nuka - World . The underground facilities of Safari Adventure contained a Nuka - Gen genetic replicator unit , capable of creating perfect genetic copies of animals or even growing new creatures based on the genetic sequence provided ( faulty genetic sequences will be accepted , but can result in creatures coming out inside out and then exploding ) . In 2072 , Nuka - World opened its last attraction , Galactic Zone . While ostensibly showcasing the future of the United States and all the technologies that would usher it in , Bradberton used the Zone as a bargaining chip to turn Nuka - World into a refuge in case of the looming nuclear war . Through a sponsorship deal with the military and cooperation with RobCo Industries at the Battlezone , Nuka - World was permitted to use military - grade robot ics at the Galactic Zone , ranging from the humble protectron to the sentry bot and assaultron series , disguised as demilitarized replicas . Every robot was controlled by a cutting - edge STAR mainframe , which would allow Bradberton to maintain a robotic army to defend Nuka - World and himself from outside forces . To bolster his personal security , a private sanctuary was built beneath Nuka - Town USA by Vault - Tec , using the latest in Vault construction technology . Bradberton went beyond corporate deals and favors when it came to ensuring his own survival . On March 13 , 2076 , when General Braxton requested the services of Bradberton ' s Beverageers , a team of world - class organic chemists developing new tastes and additives to the soft drink , Bradberton made a bargain : In exchange for his chemists aiding the military ' s chemical weapons program , he would be provided with access to the military LEAP - X ( Life Extension And Prolongation ) Program . He pooled his immense fortune and embezzled funds from Nuka - World ' s budget to cover the expense of the LEAP - X project , including the salaries of the researches he hired to ensure the prototype device works . Though the park staff complained about the cutbacks and the resulting decrease in park safety , Bradberton prioritized his own safety over that of the visitors or his staff . The military did not complain , as in October , the head of the chemical weapons program reported that his team created an isotope of strontium - 90 that could be reliably weaponized , as coating for power armor , a custom munition for the prototypical M42 Fat Man , or even an area effect weapon that could be safely deployed from something as simple as a Thirst Zapper . It could also be used " somewhat safely " in a new kind of Nuka - Cola . Bradberton ordered it to be put into production , as the Nuka - Cola Quantum ( named after the isotope designation in the Beverageer ' s system ) . Quantum was fast - tracked through the approval process , presented as the culmination of a three year research program . To create an isotope safe for human consumption , focus groups were used to test various variants of the Quantum isotope . After numerous casualties ( at least 62 test subjects died as a result of organ failure , with many more hospitalized with radiation burns ; families were provided with Nuka Condolences Fruit and Cheese Packages that contained liability waivers ) , a safe isotope was created and the first cases of Nuka - Cola Quantum hit the market in select cities on the East Coast , like Boston and Washington , D . C . . As the drink landed on the shelves , Bradberton took the last step in attaining immortality : He was beheaded . The LEAP - X program couldn ' t preserve more than 15 pounds ( roughly 7 kg ) of organic mass , corresponding to the weight of a human head . Permanently installed in his personal Vault beneath Nuka - Town , the now immobile Nuka - Cola CEO handed over corporate affairs to Peyton Huxley , his Executive Assistant . The Nuka - Cola Corporation ceased to exist six months later , although its legacy would live on : Nuka - Cola would continue to be the most popular soft drink on the North American continent , available in almost limitless quantities . Despite being warm and flat , it holds the allegiance of many and continues to addict wastelander s . Business . The principal focus of the Nuka - Cola Corporation was , naturally , the sales and promotion of Nuka - Cola . Their flagship soft drink was commonly considered to be the most popular drink in the United States , partly due to its own merits and partly due to the aforementioned policy of aggressive expansion and eliminating the competition . In most cases , this policy relied on acquiring patents and then rebranding and repackaging them as new Nuka - Cola flavors , as was the case with Nuka - Cherry ( originally Merle ' s Very Cherry Soda by Merle Haverston ) , Nuka - Grape ( Grape - Pearl Soda by Joannie Cheng ) , Nuka - Cola Clear ( Sharon ' s Downhome Country Lemon by Sharon Lawrence ) , and Nuka - Boost ( Packed Full of Joe by William Lee ) . In cases where acquisition would be resisted , the company would attempt to compete with rival brands with their own drinks ( as was the case with Nuka - Cola Wild going toe to toe with Sunset Sarsaparilla in 2058 ) . However , as time went by , aggressive expansion became downright criminal . By 2077 , Nuka - Cola ' s deep ties with the military - industrial complex allowed it to act with impunity . When Doyle Reed , CEO of Vim ! Pop Incorporated , rejected buyout offers from Nuka - Cola and frustrated attempts at a hostile takeover , Vernon Conroy hired mercenaries to start targeting Vim ! operations , including sabotaging the production line at Southwest Harbor in Maine , stealing military equipment loaned to the company as part of its partnership with the U . S . military , targeting loyal workers , shooting up company trucks , all in an attempt to acquire Maine ' s most popular drink . The company did occasionally suffer setbacks , as was the case in 2077 , when it lost the rights to use its traditional curved bottle . A rival corporation successfully sued for patent infringement , but the attempt backfired : The new rocket - shaped bottle proved to be popular with consumers and sales of the drink increased even further . Known products . The company also offered a very broad catalog of corporate merchandise , including crockery , fridges , stools , banners , clocks , lamps , posters , and of course , the Thirst Zapper . Nuka - Cola truck . The Nuka - Cola truck is a red die - cast metal toy delivery truck labeled with the corporate logo of Nuka - Cola on the right side . Nuka - Cola trucks are found in the Capital Wasteland and Vault - Tec Vault s . A number of trucks can also be found in the Mojave Wasteland , inside Miguel ' s Pawn Shop , at The Fort , and two inside a locker at the lab in Vault 11 . They also appear randomly in letterboxes outside of houses , particularly in the Freeside area surrounding New Vegas . Appearances . The products of the Nuka - Cola Corporation appear in all " Fallout " games except for " " . Its plant in Washington , DC appears in " Fallout 3 " , and its theme park in the " Fallout 4 " add - on " Nuka - World " . 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