Guild Services Guild Services ( also called " Guild Master Services " ) is a feature introduced by Blizz ard in late October 2011 to make it easier to relocate a guild to a new realm , rename a guild or change the faction of a guild in " World of Warcraft " . World of Warcraft Guild Services FAQ . From a combination of FAQs from both the US and EU official sites : Q . What are the guild services for World of Warcraft ? A . Three guild services are available : Guild Master Realm Transfer , Guild Master Faction Change , and Guild Name Change . These services can only be initiated by a character who is a Guild Master . Q . How much do these services cost ? US → A . When purchased individually , the Guild Master Faction Change costs $ 40 US , the Guild Master Realm Transfer costs $ 35 US , and the Guild Name Change costs $ 20 US . You will receive a $ 10 discount when purchasing Guild Transfer and Faction Change in the same transaction , for a new total of $ 65 US . In addition , one Guild Name Change is free with the purchase of either a Guild Master Faction Change or Guild Master Realm Transfer . All sales of guild services are final - - no refunds will be given once a purchase is made . EU → A . When purchased individually , the Guild Master Faction Change costs £30 GBP , the Guild Master Realm Transfer costs £25 GBP , and the Guild Name Change costs £15 GBP . You will receive a bundle discount when purchasing Guild Transfer and Faction Change in the same transaction , £50 GBP . In addition , one Guild Name Change is free with the purchase of either a Guild Master Faction Change or Guild Master Realm Transfer . All sales of guild services are final — no refunds will be given once a purchase is made . US - only → Q . Do taxes apply to these services ? US - only → A . Players in select states in the U . S . may be subject to taxation when using a guild service . This includes but is not limited to : Q . Aside from being a Guild Master , are there any other requirements for the character that initiates a guild service ? A . The Guild Master must meet the same requirements governing the equivalent character - level service ( such as Character Transfer ) , including being at least level 10 ( except for Guild Name Change ) on an account in good standing . View the Character Transfer FAQ ( US , EU ) or the Faction Change FAQ ( US , EU ) for more details . US → In addition , the Guild Master ' s Battle . net account must be protected by a Battle . net Authenticator or a Battle . net Mobile Authenticator that has been active for " at least seven days " ( starting at the time of the first Authenticator - protected login to the game ) before a guild service can be initiated . If additional security - related requirements apply to your character , they will be brought to your attention when you initiate a guild service . EU → In addition , if the Guild Master ’ s Battle . net account is protected by an Authenticator , that Authenticator must have been active for " at least three days " ( starting at the time of the first Authenticator - protected login to the game ) before you can initiate a guild service . If additional security - related requirements apply to your character , they will be brought to your attention when you initiate a guild service . Q . Are there any requirements for the guild to be able to undergo a guild service ? US → A . A guild must be at least " level 2 " to undergo a Guild Master Realm Transfer or Faction Change . There is no level requirement for a Guild Name Change . EU → A . A guild must be at least " level 3 " to undergo a Guild Master Realm Transfer or Faction Change . There is no level requirement for a Guild Name Change . Q . How do the two " Guild Master " services work ? A . When performing a Guild Master Realm Transfer or Guild Master Faction Change , only the Guild Master character transfers realms or switches factions . The Guild Master takes the framework of the guild as well , including the guild vault , level , perks , and achievements . Q . What happens to my guild members ? A . Your guild members remain in the original guild . The original guild will be reset to level 1 and will not retain its guild bank or any of its achievements , reputation , or progression . You will also select a new Guild Master from the guild roster to replace you after your character leaves . Your guild members will be eligible to follow you to the guild ’ s new location by performing their own character service ( such as a Character Transfer [ US , EU ] ) . If they do so , they will automatically rejoin the guild and retain their guild reputation . Guild members who plan to transfer to the guild ’ s new location should not quit the original guild – otherwise , they will not regain their guild reputation after transferring to guild ’ s new location . Q . What happens to my guild bank , level , and so on ? A . The guild bank , level , perks , and achievements transfer with the Guild Master character to the new realm and / or faction . Q . Will individual members ’ guild reputation be retained when they rejoin the guild ? A . The Guild Master character will retain his or her reputation after transferring , and guild members who decide to transfer will regain their guild reputation when they rejoin the guild at its new location . However , there are two notable exceptions where this does not occur : if the guild member transfers realms before the Guild Master , or if the guild member quits the guild on the original realm before transferring realms . US - only ? → Also note that if a guild member leaves a guild that has moved to a new location , the member ’ s reputation with that guild will be wiped after 30 days . The member ’ s reputation will be completely reset if the character joins a new guild . Q . Is there anything that doesn ’ t transfer with the Guild Master ? A . Besides your guild members , the only thing that doesn ’ t transfer is your guild rank structure . You will have to reassign ranks at the new location . Q . How will my guild members know when this happens and how to follow me ? US → A . After a Guild Master service is complete , your guild members will receive an in - game mail with instructions on how to follow you . They will be directed to Battle . net account management to initiate their own character service ( s ) , which will need to be purchased separately . This process will be streamlined , so options such as the destination realm and / or faction will be preconfigured . EU → A . After a Guild Master service is complete , " the Guild Message of the Day will automatically be updated to indicate the guild has moved , " and your guild members will receive an in - game mail with instructions on how to follow you . They will be directed to Battle . net account management to initiate their own character service ( s ) , which will need to be purchased separately . This process will be streamlined , so options such as the destination realm and / or faction will be preconfigured . Q . Will there be an out - of - game notification of a guild realm transfer or faction change ? A . No , the only notification will be the in - game mail delivered to your guild members . Q . How long will a player be eligible to follow a Guild Master after a realm transfer or faction change ? A . There is no time limit on following a Guild Master to a new location , as long as the guild member does not leave the current guild before Guild Master Realm Transfer or Faction Change is complete . US - only ? → If a guild member leaves a guild that has moved to a new location , or joins a new guild , the member ’ s reputation with that guild will be wiped after 30 days . Q . Are there any requirements for a guild member who wants to follow a Guild Master Realm Transfer or Faction Change ? A . The guild member must meet the requirements of the character service they are undergoing ( Character Transfer or Faction Change ) , including being at least level 10 and on an account in good standing . For the complete list of requirements , refer to the Character Transfer FAQ ( US , EU ) or the Faction Change FAQ ( US , EU ) . Q . How long does a guild service take ? A . Under normal conditions , a guild service takes one to two hours to complete , but please allow up to several days . Q . Is there a cooldown period for guild Realm Transfers , Faction Changes , or Name Changes ? A . The cooldown periods for guild services are the same as their related character - level services . For more information on these services , please refer to the Character Transfer FAQ ( US , EU ) or the Faction Change FAQ ( US , EU ) . Q . What happens if I transfer my guild to a realm where my guild name is taken ? A . If your guild name is taken on the destination realm , you ' ll be prompted to pick a new name for your guild during the realm transfer process on the Battle . net website . Q . Can I customize my character and name when doing a faction change ? A . Yes , the same character customization options offered in the Appearance Change service are included in a Guild Master Faction Change . US - only ? → Q . I ' m ready to move my guild ! How do I initiate a Guild Master Realm Transfer or Guild Master Faction Change ? US - only ? → A . Before initializing a guild service , make sure you ' ve created a Billing Profile ( US - only ? ) . ( [ http : / / us . blizzard . com / support / article / 27045 Learn how to create one . ) Step - by - step instructions on performing a guild service can be found here :