Loremaster ' s Archive : A Trader ' s Eye For Fashion Loremaster ' s Archive : A Trader ' s Eye For Fashion is part of the " Loremaster ' s Archive " series written by Lawrence Schick , the Loremaster of . This entry was published on 07 / 21 / 2014 . Content . A Trader ' s Eye for Fashion By Madam Firilanya When you ’ ve traveled all over Tamriel , especially if you ’ re an established trader like me , you learn more than you might want to know about clothing . Every province — even every city — has its own tastes , styles , and unspoken rules . Since you ’ ve wisely chosen to purchase this book , you know fashion is more than just a pastime of the idle rich . Understanding which colors and styles mean what and who wears them can help you blend in , get better deals , or even save your life . First , the obvious : if you ’ re traveling in Cyrodiil during the tumultuous time of this writing , be careful what you wear ! Only don the colors of one of the warring alliances if you know for sure the status of your destination — towns and keeps change hands so frequently . Why , once I was porting a cart of fine casks of Dream Madeira from Castle Alessia to Sejanus Outpost , knowing the Dominion forces there would appreciate ( and pay well for ) a good drink , but by the time I arrived , they ’ d been driven out by the Pact . Already in view of the outpost , I knew I ’ d been spotted in my brilliant yellow tabard , so I made no move to flee when a band of Pact soldier s began to approach . Luckily for me , the rowdy Nord s who led the assault were in a festive mood , and though they commandeered the wine , they let me leave with my life . You can tell quite a bit about someone by what they wear , of course . The more you know about a potential customer , the better , so pay close attention and you ’ ll get better deals and have an idea of what someone might be looking for . Did you know that master anglers favor pinkish - purple tones ? I ’ ve been told they wear them because the fish are unable to see that particular shade , making the fishers practically invisible to poor , tasty creatures . Prominent alchemists wear an earthy grey tone supposedly made of a secret Nirnroot concoction that protects the cloth from stains , and high - ranking Mages Guild members wear an unmistakable dusky blue . If you know who you ’ re dealing with , you know what to sell them ! Another good tip is to keep your eyes open for colors and styles you haven ’ t seen before . If you find someone wearing a bold , iridescent color and ornate armor or dress , find an excuse to talk to them . Anyone who stands out has a great story to tell at the very least , so buy them a drink or entice them with your rarest goods . I once met a dangerous - looking Khajiit clothed head to toe in a shining bronze color I ’ d never seen . After some friendly banter and a few mugs of aged sweetmilk , he gave up the locations of several dangerous ruins chock - full of Dwarven relics he couldn ’ t carry out . Quite profitable , if you have the right connections . So there you have it : fashion matters . Pay attention to local customs and dress as you travel , learn who wears what , and profit ! There ’ s much more to learn beyond my advice here , but you ’ ve got a good start now . Keep your eyes open , wear the right thing , and seek out the bold and you ’ ll improve your margins substantially ! WARNING : The following lore book contains spoilers for the story revealed in Madam Firilanya ’ s hireling mails in - game . Dream Journal Of Firilanya " 3rd Second Seed " I ’ ve got to start writing these down or I feel I ’ ll go mad . They have to go somewhere . The Telvanni potions that were supposed to quiet the dreams did no more than make my tongue blue and give me the hiccups . I can almost feel them laughing at my back as we set out on the long journey to Wrothgar . I ’ ll have to remember to tell Low - Neck to stop all transactions with those untrustworthy wizards . Last night the song was red . Browned and dried at the edges . Flaking off . They chased me through the halls , always gaining . Great heroes battled them and fell in pools of blood that rang out with sickly chords . Ever - Open Eye . The Terror of Kora - Dur . Son of the Fire Stone . My stomach churns remembering their gibbering , telling me what they would do when they caught up , untold numbers of voices screaming to form their words . I woke sweating and tear - stained , as always . " 16th Mid Year " Just when I thought they were over . Another dream . I ’ d almost turned from the path to Wrothgar and the only lead I have that might be able to stop them , so I suppose it ’ s a blessing of a twisted sort . All was green , the green of the wavering bands of Skyrim ’ s night sky . Only there were no stars , there was no sky and no ground . A star descended towards my head , a grain of sand in a gigantic hourglass . 12 stones ringed my body , floating and colliding with enemies that assaulted me from all sides , lunging from the Aetherial mist . The sound of cracking bones formed the rhythm , the hum of the star growing louder every second . What would happen if it reached my skull ? I am relieved I never found out . One of the Nord traders in the caravan heard me sobbing and roused me . " 1st Sun ’ s Height " I wonder how my former employer fares . I hope Low - Neck has kept up the deliveries . I ’ ve been too sick to travel , too weary . Last night ’ s was worse than usual . I have to get back on the road . The darkness was breathing . Hissing against sharpened teeth . " 8th Sun ’ s Height " Purple . An ocean of words telling unimaginable tortures . The innocent crying out for salvation in the void , the curses from Daedric tongues lingering on their flesh , uncured . The heroes again , the last shred of their hope bleeding out as their leader fell . Machines rust beneath the ground — even they cannot escape the decay . There is no protection , no beetle - shell to fend off the growing nothingness . The dead are four and four and four then three , students of the crawling weft and warp left to live . The void looms .