Al Snow Allen Ray Sarven ( July 18 , 1963 ) , is a semi - retired American professional wrestler better known by his ring name of Al Snow . He is best known for his work in Extreme Championship Wrestling and World Wrestling Entertainment . Snow is currently wrestling on the independent circuit , but is also employed to Total Nonstop Action Wrestling as a road agent . Career history . World Wrestling Federation ( 1990s ) . In the mid - 1990s , following a notable run in Smoky Mountain Wrestling , Sarven began working for the World Wrestling Federation ( WWF ) when he signed a contract in August 1995 . Sarven wrestled under numerous gimmicks in the WWF , such as Avatar ( a superhero gimmick with Sarven putting on his mask right before starting a match ) and Shinobi ( a generic Ninja - style gimmick ) . He also competed in and lost a match against Marty Jannetty under the name Steve Moore . Sarven received his first mainstream exposure with the WWF as Leif Cassidy , the heel tag team partner of Marty Jannetty . The duo was promoted as " The New Rockers " , a throwback to the original Rockers of Shawn Michaels and Marty Jannetty . Eventually , the storyline was dropped , and Sarven was reduced to job bing for mid - carders . In the late 1990s , WWF and ECW began to cross - promote their organizations to counteract the success of WCW ; Sarven was one of the wrestlers sent to ECW . Extreme Championship Wrestling ( late 1990s ) . Within this new environment , Sarven found success as the character Al Snow . In this role , Sarven received a lot of fan and management support for his J . O . B . Squad storyline , which promoted him as being angry with and driven mad by his years as a job ber for the WWF . He would come to the ring with a mannequin head that he talked to as if it were a real person , which prompted ECW crowds to chant " " We want head " " , an intentional double entendre . ECW promoters handed out styrofoam mannequin heads at wrestling shows , and audience members started waving them and shouting , " Head ! Head ! Head ! " in time to his entrance music . The entire audience would then throw the heads into the ring before the match started . Once in his ECW career , he wrestled for the ECW Heavyweight title , losing to Shane Douglas at Wrestlepalooza 1998 . World Wrestling Federation / Entertainment . 1998 - 2000 . Just two days before he was booked to win the ECW Heavyweight Championship , Sarven was recalled to the WWF , where he continued his gimmick of talking to " Head , " creating some of the more memorable humorous skits of the " Attitude Era . " He was a face during this period . Snow received some mainstream publicity in 1999 when Wal - Mart pulled his action figure from their shelves after Sabrena Parton , a professor at Kennesaw State University , complained that " Head " was a " decapitated woman ' s head " that sent an inappropriate message about violence towards women . Parton was quoted as saying " My sons are 6 and 11 . What kind of message would this toy send them about brutalization of women ? " Snow used the story as part of an angle in which the controversy caused him to suffer from depression . In one skit , Snow called his mother ( kayfabe ) , observing that the stores wouldn ' t sell his action figures , but would sell shotguns and ammunition . This led Snow to dump Head and his ECW persona , eventually overhauling his gimmick but not before an infamous feud and match with the Big Bossman during the autumn of 1999 . In early 2000 , he began to team with Steve Blackman as an " odd couple " tag team called Head Cheese ( so called because of Snow ' s attempt to get Blackman , a Wisconsin native , to wear a Green Bay Packers " Cheese " hat ) . Later Snow would side with real life friend Mick Foley , but turn ed heel by betraying him due to Foley joking about him in his autobiography , " " . He would later turn face again due to fan reaction . Snow was often the butt of Mick Foley ' s jokes during Foley ' s tenure as WWF Commissioner in 2000 . However , they are close friends in real life . Foley continued to use Snow as the butt of many jokes in his second book , " " . Also in 2000 , he won the European Championship from Perry Saturn . He would then start to enter the ring to certain European countries ' native music and wearing attire which would suit the stereotype of that country . Before long , he lost the title to William Regal . 2002 - 2007 . He was drafted to " SmackDown ! " as part of the 2002 brand extension , where he teamed up with former student Maven . After taking time off again for another season of " Tough Enough " , Snow returned as a member of the " RAW " roster and eventually became a commentator for " Sunday Night Heat " alongside Jonathan Coachman . When the Coach sided with Eric Bischoff , Snow followed suit , turning heel . The two feuded with Jim Ross and Jerry Lawler , and briefly replaced them at the " RAW " announce table . When " Tough Enough IV " came to " SmackDown ! " , Snow was on the scene and turned face once again . Prior to returning to WWE ' s active roster , Snow was pinned by MWF Heavyweight Champion " Sudden Impact " Dylan Kage of Paul Bearer ' s Trifecta at " MWF Fireworks On The 4th " . In 2006 , Snow returned to wrestling full - time as a member of the new ECW brand of World Wrestling Entertainment . His first appearance in the new brand was in the WWE vs ECW battle royal at the " WWE vs . ECW Head to Head " special , where he was accompanied by Head . He was eliminated from the match . On the June 13 2006 debut of " ECW on Sci - Fi " , Snow participated in an Extreme Battle Royal , which was won by Sabu . Over the next six months , he was used sporadically , mostly as a job ber , losing to people such as Test and Kevin Thorn . On January 18 2007 , Snow was released from his wrestling contract with WWE , along with several other superstars . However , he remained with the company as a trainer at OVW . He resides in the Louisville Kentucky area with his girlfriend pro wrestler Cynthia Lynch . On the February 3 2007 OVW TV tapings , Al Snow was named the new OVW Troubleshooter by Danny Davis in response to Danny Basham ' s WWE release . Total Nonstop Action Wrestling ( 2008 , 2010 - present ) . In the lead - up to the December 7 , 2008 , TNA show Final Resolution , Mick Foley assigned himself as the special guest enforcer for the match between Kurt Angle and Rhino . Angle said he had hired " another former World Champion " and someone who had co - held a world tag team title with Foley . This person would debut during Angle ' s match to " take care of Foley " . And on the night in question , Al Snow revealed himself to be the mystery ally of Angle , who interrupted the match by slapping Foley . The distraction allowed Angle to beat Rhino . In March 2010 , Sarven received a tryout as an agent for TNA Wrestling . He made his return to television on the July 15 , 2010 , edition of " Impact ! " , aligning himself with fellow ECW alumni Tommy Dreamer , Raven , Stevie Richards , Rhino , Brother Devon , Pat Kenney and Mick Foley in their invitation by Dixie Carter to TNA . The following week , TNA president Dixie Carter agreed to give the ECW alumni their own reunion pay – per – view event , Hardcore Justice : The Last Stand , as a celebration of hardcore wrestling and a final farewell to the company . At the event Snow was defeated by Rhino in a three - way match , which also included Brother Runt . Since then , he has appeared onscreen in his real - life role as company agent on multiple occasions , often alongside fellow agents Ace " D ' Lo Brown " Conner and Pat Kenney . Sarven currently holds the title of producer for the company . In spring 2011 , Snow returned to OVW , dividing his time between his TNA duties and work as a show producer for OVW . In November of that year , OVW became TNA ' s official developmental territory . In May 2012 , Snow began appearing as a judge in the monthly Gut Check segment on Impact Wrestling . The following July , Snow started a storyline rivalry with Joey Ryan , who had been denied a spot on the TNA roster , following his appearance on TNA Gut Check . After Snow tricked Ryan into signing a contract for a match , the two met on October 14 at Bound for Glory , where Snow wrestled only his second match for TNA , losing to Ryan , following interference from Matt Morgan . On January 12 , 2013 , Snow took part in Joker ' s Wild on May 3 , teaming with recent rival Joey Ryan , in a loss against Matt Morgan and Robbie T . On the August 7 , 2014 edition of " Impact Wrestling " , Snow returned to team with Team 3D ( Bully Ray and Devon ) and Tommy Dreamer against EC3 , Rhino , Big Rycklon and Gene Snitsky in an eight - man Hardcore War in a winning effort .