Elite Tauren Chieftain Elite Tauren Chieftain ( abbreviated for simplicity as ETC ) , previously : < nowiki > Level 90 Elite Tauren Chieftain , ' < / nowiki > The Artists Formerly Known as Level 80 Elite Tauren Chieftain < nowiki > ( ' < / nowiki > TAFKAL80ETC ) , Level 80 Elite Tauren Chieftain ( L80ETC ) , Level 70 Elite Tauren Chieftain ( L70ETC ) , Level 60 Elite Tauren Chieftain ( L60ETC ) , and originally Tenth Level Tauren Chieftain ( L10TC ) , is an American band composed of employees of Blizzard Entertainment . The band ' s virtual alter ego , The Tauren Chieftains , appear in " World of Warcraft " as a band comprised of members of the Horde , and retain the logo used by the Level 70 Elite incarnation of the real - life band . Their gimmick revolves around writing content that is based on mainly subjects related to the Warcraft universe , though they have more recently extended into StarCraft and Diablo lore as well . The band debuted in 2003 with their first song , " Power of the Horde " , which was featured in the credits of " " . History . The band has been known by several monikers since it was established ; originally being known as Tenth Level Tauren Chieftain — level 10 being the highest level a tauren chieftain hero could be in " " and its expansion . The name was changed to Level 60 Elite Tauren Chieftain for BlizzCon 2005 — level 60 then being the highest level attainable in " World of Warcraft " . The band was later dubbed Level 70 Elite Tauren Chieftain following the release of World of Warcraft ' s expansion , " " — as The Burning Crusade raised the game ' s level cap to 70 . They were then renamed to their title , Level 80 Elite Tauren Chieftain , to comply with World of Warcraft ' s second expansion , " " — which once again has raised the game ' s level cap to 80 . With the coming of the third expansion , " " , and the raising of the game ' s level cap to 85 , the band has eschewed traditionals labels to become The Artists Formerly Known as Level 80 Elite Tauren Chieftain . During BlizzCon 2011 , the band announced that with the new expansion " " that they had done another name change to the band ' s current title , Level 90 Elite Tauren Chieftain . In the distant future of StarCraft II , a TV advertisement viewable in the " Hyperion ' s " Cantina shows that they will rename themselves " Level 800 Elite Tauren Chieftain " , and will actively tour the galaxy . On July 16 , 2007 , the band , then known as Level 70 Elite Tauren Chieftain , released their second song , " I Am Murloc . " On August 4 , 2007 at that year ' s BlizzCon , the band performed two new songs , " Rogues Do it from Behind " and " Terran Up the Night " . On June 29 , 2008 at the Worldwide Invitational in Paris , France , Level 70 Elite Tauren Chieftain performed " Power of the Horde " , " Rogues Do it from Behind " , " Terran Up the Night " ( a new song ) , " Raise Some Hell " ( referring to Blizzard ' s newly announced development of " Diablo III " ) , and " I Am Murloc . " After each song , the band " levelled up " twice before ending their set as Level 80 Elite Tauren Chieftain . The band has yet to release any studio recordings under their current name . On November 8 , 2014 as part of the BlizzCon 2014 closing ceremony set , the band introduced a new Alliance - themed song called " We Never Shall Fall " . Final name change at BlizzCon 2014 ? During the closing ceremony of BlizzCon 2014 , Samwise declared the band would be known simply as " Elite Tauren Chieftain " with the simplified " ETC " logo after several failed attempts to get an " L100ETC " logo working by the gnome and goblin engineers tasked at working on it . The Tauren Chieftains ' current locations . World ' s End Tavern . The virtual incarnation of the band , The Tauren Chieftains , perform " Power of the Horde " inside the World ' s End Tavern in Shattrath City every three hours on the hour , eight shows per day . Several minutes prior to their show , Shattrath Saul will announce the band ' s upcoming performance . In addition , every night at 8 : 00 PM server time , The Tauren Chieftains perform a five - minute concert inside Blackrock Depths ' Grim Guzzler . Anyone who has Direbrew ' s Remote from the Brewfest event can trigger a performance here at any time by talking to the roadie in charge , Ognip Blastbolt . As of Patch 4 . 3 . 0 , the band now also performs at the Darkmoon Island during the Darkmoon Faire at the top of every hour . Darkmoon Island . At the beginning of the month ( starting with Patch 4 . 3 ) , the Tauren Chieftains play a regular gig for one week on stage at the southern end of Darkmoon Island , on the west side of the Faire right before the boardwalk , as " Level 90 Elite Tauren Chieftain " . At the half - hour , 15 - minute and 5 - minute marks prior to their show , an announcement by their manager , , will go out to all Faire - goers . For L90ETC , this is one of the larger venues that usually attracts a healthy audience . At rest . The Tauren Chieftains can otherwise be found at rest in Silvermoon City ' s Walk of Elders on a balcony overlooking the walk . Their stage manager and stage tech , Michael Schweitzer and Roitau respectively , both sit below the band . Their purpose in Silvermoon City was initially uncertain , but it has since been learned that the band is placed there as part of the Children ' s Week quest chain for Horde players , which begins in Shattrath City . Performing emote s to them , such as cheer , will cause them to respond in turn . The band and their manager remain friendly to Alliance players and will still respond to emotes . Band - related announcements . BlizzCon 2005 . Level 60 Elite Tauren Chieftain ( L60ETC ) is undoubtedly best known for their multimillion - selling single , " The Power of the Horde , " a track that appeared on their 2003 album " Warcraft III : The Frozen Throne . " In addition to the hard - rocking , heart - thumping tunes it contained , that album might best be remembered by music lovers everywhere for the popular little computer game that was included as a bonus feature on the disc . The band performed at BlizzCon 2005 on October 29 , 2005 . This performance was recorded and included on the Burning Crusade Behind - the - Scenes DVD . BlizzCon 2007 . Comin ' straight outta Outland : Level 70 Elite Tauren Chieftain invades Southern California once again to perform at BlizzCon . Taking a break from their massive multi - world tour of Azeroth and Outland , Level 70 Elite Tauren Chieftain is gracing the mortals in Anaheim , California with another evening of power , majesty , and metal ! The group ' s last non - Azerothian performance , the final show of the highly successful Storm , Earth , and Fire World Domination tour , took place at BlizzCon 2005 , where they received a hero ' s welcome and even had the multi - platinum recording artists , The Offspring , close the show for them . Now , having levelled past their previous name - - Level 60 Elite Tauren Chieftain - - the crunching chords and pounding war drums of the newly dubbed Level 70 Elite Tauren Chieftain will once again be echoing throughout the Anaheim Convention Center ' s main arena at BlizzCon 2007 . Exclusive to BlizzCon attendees , the concert will start at 7 : 30pm on Saturday , August 4 , preceding the other live entertainment that evening . Get there early because seating will be first - come , first - served . Outside Shattrath City . To celebrate the upcoming BlizzCon event on August 3rd and 4th , Level 70 Elite Tauren Chieftain will be making a guest appearance beginning tonight at midnight at the new Darkmoon Faire location outside of Shattrath city ! They ’ ll be shaking Shattrath to the ground with their performances at the top of every hour for the duration of BlizzCon , and showing everyone the true Power of the Horde ! In Heroes of the Storm . Elite Tauren Chieftain is a Warrior in " Heroes of the Storm " . In Hearthstone . Elite Tauren Chieftain appears as a Legendary card in Hearthstone . The card summons one of three random " Power Chord " cards for both players - I am Murloc , Rogues Do It . . . , or Power of the Horde . Elite Tauren Chieftain is most notable for the outrageous and unprecedented visual and audio effects upon playing the card . Each of the Power Chord cards also feature unique sounds and animations . Possibility of quests . The possibility of quest s related to The Tauren Chieftains has been suggested due to comments by the band ' s manager , Michael Schweitzer , who has alluded to the possibility by saying , " We ' re not currently hiring for the show or the crew , but you can always check back later . Who knows what will arise ? " .