Fred Cusick Frederick Michael Cusick ( November 7 , 1918 - September 15 , 2009 ) was an American ice hockey broadcaster who served as the Boston Bruins play - by - play announcer from 1971 until 1997 on WSBK - TV ( Channel 38 ) in Boston , and from 1984 until 1995 on NESN . Counting his radio broadcasts , he was a Bruins ' announcer for an unprecedented 45 years , and was an active sports announcer for over seven decades . He is best known for yelling " " SCORE ! " " when a Boston player scored a goal . Biography . Early life and career . Fred Cusick was born in the Brighton section of Boston . A graduate of ( and former hockey player at ) Northeastern University in Boston , Cusick began broadcasting sports at WCOP in Boston in 1941 while a senior at Northeastern , crediting his hockey background as the entree to the position . He subsequently went into the United States Navy in World War II , rising to lieutenant in command of a subchaser . After the war , he worked for several radio stations , hosting the popular " Irish Hour " on WVOM in Brookline , which focused on sports , especially hockey . After a brief time in Washington during the Korean War and upon the retirement of Bruins ' radio broadcaster Frank Ryan , Cusick - paired with ex - Bruin Jack Crawford - became the radio play - by - play broadcaster of the Bruins from 1952 to 1970 , during which time he was also Sports Director for WEEI radio in Boston . Cusick was the announcer for the first US network NHL broadcast ( CBS - TV in January 1957 ) ; he would spend four years in all working the " NHL Game of the Week " for CBS . 1960s - 1970s . In the early 1960s , Cusick was responsible for getting Boston Bruins ' games on local television on a regular basis . Beginning in the 1963 / 1964 season , he edited tapes of Saturday night Bruins games which would be seen on Sunday , first on WMUR - TV in Manchester , New Hampshire ( the signal of which covered most of the Boston area ) , then on the old WCVB - TV in Boston . Within a few years , games would be shown live on WKBG and later began a long run at WSBK . From 1969 through 1971 , Cusick was the radio voice of the Boston Bruins on WBZ - AM 1030 ( Bob Wilson replaced him on WBZ - AM starting in 1972 ) when they reached the pinnacle of their popularity , winning their first Stanley Cup in 29 years in 1970 , and setting a regular - season record for points and goals scored in 1970 – 71 . His broadcasting partners were former NHL players Johnny Peirson in 1969 – 70 and Cal Gardner in 1970 – 71 . In 1971 , Cusick returned to television , succeeding Don Earle , who had been hired by WSBK when they began covering the Boston Bruins , as play - by - play man for Bruins ' games on WSBK with Peirson as his color man ; when NESN was formed in 1984 , he did double duty for a few years , calling games for both channels . In his last years before he retired from broadcasting the Bruins , Cusick did games only for WSBK . 1980s - 1990s . He was inducted into the Hockey Hall of Fame in the first wave of media honorees in 1984 , and in that year was also named the first winner of the Foster Hewitt Memorial Award ( along with Danny Gallivan , Rene Lecavalier and Hewitt himself ) , " " in recognition of members of the radio and television industry who made outstanding contributions to their profession and the game during their career in hockey broadcasting . " " He has also won the Lester Patrick Trophy in 1988 for outstanding service to hockey in the United States . It was Cusick who did the television play - by - play of the last Bruins ' game at the old Boston Garden ( a pre - season game against Montreal in 1995 ) and the first Bruins ' game in the Fleet Center , the 1995 – 96 season - opener against the New York Islanders . 2000s . After retiring from the Bruins ' broadcasts in 1997 , he began broadcasting home games for the AHL Lowell Lock Monsters with former Bruin Brad Park as his partner . He retired for good as a hockey sportscaster after the 2002 season at the age of 83 . His autobiography , " Fred Cusick : Voice of the Bruins " ( ISBN 1 – 58261 – 981 – 6 ) , was published in October 2006 . Death . Fred Cusick died in his sleep on September 15 , 2009 at his home in Barnstable , Massachusetts from complications from bladder cancer . The following day he was posthumously inducted into the Massachusetts Broadcasters Hall of Fame .