William D . Cochran William Duscharme " Pink Cheeks " Cochran ( March 22 , 1894 – December 5 , 1951 ) was an American football player . He played guard and tackle for the University of Michigan from 1913 to 1915 . He was a first - team All - Western lineman and the captain of Michigan ' s 1915 football team . He later operated a freight trucking line based in the Upper Peninsula of Michigan . He also served as a director of the Federal Reserve Bank of Minneapolis from 1936 to 1950 , including five years as the Deputy Chairman from 1946 to 1950 . Early years . A native of Houghton in Michigan ' s Upper Peninsula , Cochran played football at Houghton High School and was the Upper Peninsula shot put and discus champion . University of Michigan . He enrolled at the University of Michigan as a student in the College of Pharmacy . While at Michigan , Cochran played as a tackle or guard in every game for Fielding H . Yost ' s Michigan Wolverines football teams from 1913 to 1915 . He was known among his teammates by the nickame " Pink Cheeks . " Playing at the tackle position , Cochran established himself as one of the stars of the 1914 Michigan Wolverines football team . The authors of " Spalding ' s Official Foot Ball Guide " dubbed Cochran one of the three stars of the 1914 Michigan team ( along with John Maulbetsch and James Raynsford ) : " Michigan has two other stars in Capt . Raynsford , at center , and Cochran , at tackle . Both big , powerful men , they had the real foot ball intuition and worked wonders with an otherwise green line . " At the end of the 1914 season , Cochran was unanimously elected as the captain of the 1915 Michigan Wolverines football team . Upon his election as captain , " The Michigan Alumnus " reported : " Michigan ' s new captain starred on defense all during the season just past , and was also effective in opening up holes for his backs . " Cochran was also selected as a 1914 first - team All - Western player by Walter Eckersall in the " Chicago Daily Tribune " . In January 1915 , newspapers across the country ran a story about the Michigan football captain ' s inability to defeat his father in a wrestling match . According to the story , Cochran had long hoped to be stout enough to throw his father in a wrestling match . The story continued : " Bill Cochran weighs fifty pounds more than his father and he is at least twenty years younger , but he said today that the wrestling honors of the family will remain secure in the capable hands of the head of the family . " During his senior year , Cochran was 5 feet , 8 inches tall and weighed 235 pounds . Prior to the start of the 1915 season , " The Michigan Alumnus " commented on his weight gain : " Captain William D . Cochran has been shifted from his old post at tackle into the hole left when McHale completed his three years of play last season . Cochran has increased many pounds in weight since the fall of 1914 , and his additional avoirdupois is to be made use of next to the lighter Howe , who will probably play center . " Cochran credited ginger ale as the secret to his weight gain . Cochran also participated in ice hockey and track at Michigan . Later years . After graduating from Michigan , Cochran returned to the Upper Peninsula . He was the owner of William D . Cochran Freight Lines in Iron Mountain , Michigan , and he also served a director of the Commercial Bank . In 1936 , he acquired a motor freight line in Minnesota , extending his operations into Ontonagon , Rockland , Calumet , and nearby towns . In June 1936 , he was also named a director of the Federal Reserve Bank of Minneapolis . He served for eight years as a Class C director of the Minneapolis Federal Reserve Bank before being appointed the Deputy Chairman in 1946 . He served as the Deputy Chairman for five years from 1946 to 1950 . In 1998 , Cochran was inducted into the Upper Peninsula Sports Hall of Fame .