Steamwheedle Cartel The Steamwheedle Cartel is the largest and most successful of the Goblin Cartels in Undermine . It is a neutral organization that controls several cities and towns around the world , and has allied themselves with a number of other groups such as the Blackwater Raiders in Booty Bay . The Steamwheedle Cartel has made a great deal of profit from maintaining neutrality in the conflict between the Horde and the Alliance . Their services are always available to the highest bidder , and they employ anyone regardless of their affiliation if they can produce results . During the Second War , a Horde ambassador met with a single trade prince and convinced him and his subordinates to join the Horde ( while the rest of the goblin race stayed neutral ) . This may have been Trade Prince Steamwheedle . Some Horde members have tried to improve relations with the Steamwheedle Cartel . Perhaps with enough persuasion , the goblins could be convinced to rejoin the Horde for the first time since the Second War . This is unlikely to happen however , as the trade prince realized his mistake and left the Horde , and the goblin race remembers the mistake and remains neutral to this day . History . In World of Warcraft . As a neutral faction , the Steemwheedle Cartel tasked Security Chief Bilgewhizzle with teaching pirates in Tanaris an important lesson . In Cataclysm . Despite the Bilgewater Cartel - the new playable Goblin race in Cataclysm - joining the Horde , the Steamwheedle Cartel still retains its neutrality . They have a footbomb team called the Steamwheedle Sharks . They later leave their cartel to join Gallywix . Playable Goblin Death Knights appear to originally be part of the Steamwheedle Cartel , as evidenced by Gally Lumpstain in , although they later join the Bilgewater Cartel . In Warlords of Draenor . During the war against the Iron Horde , the Steamwheedle Cartel , led by Gazlowe , traveled back to the alternated - version of Draenor , which was thirty - five years in the past . Arriving to Nagrand , the Steamwheedle Goblins established their first base at the Ring of Trials , but had been having problems with the native saberon . Places under their control . They also control Smokywood Pastures . Arenas . The Steamwheedle Cartel also runs the Arena PvP System with the battlemaster s all being goblins and the Arena Rewards vendor s being located in Gadgetzan , Area 52 aswell as in neutral cities . Relationship with the Bloodsail Buccaneers . Steamwheedle Cartel is closely allied with the pirate organization , the Blackwater Raiders , who help protect Booty Bay from their rivals , the Bloodsail Buccaneers . Because of this relationship , an increase in reputation with the Bloodsail Buccaneers usually means an equivalent decrease with the Steamwheedle Cartel , so adventurers should be careful with dealing with the Bloodsail Buccaneers , if they want to maintain good relations with the Blackwater Raiders and consequently the Steamwheedle Cartel . Speculation . Relationship with the Venture Company . The Steamwheedle Cartel runs Ratchet . The Venture Company has also been said to run Ratchet . The Venture Trading Company may be a subsidiary of the Steamwheele Cartel . If so , some fans speculate that the Steemwheedle Cartel has some members with internal conflicts of interest . Members of the Cartel sometimes give quests that go against some Venture Company ' s operations , and also are not as hostile as Venture employees . However in the RPG the Venture Co is not as hostile as it is portrayed in the game , and is an independent group that has its hands in almost everything including a sizeable ownership of Ratchet , and Undermine . However , even in the RPG , it also has branches in various locations that are hostile to other groups ( or rather other groups are hostile to it ) , usually in Horde lands . Naming . It was likely named after Trade Prince Steamwheedle ( who may be the Goblin Tinker Ratso Steamwheedle , a neutral hero in Warcraft III ) . Insane in the Membrane . In Patch 3 . 1 . 0 , a new Feat of Strength was added . which when with the four Steamwheedle Cartel cities , with Bloodsail Buccaneers , and with Ravenholdt , Darkmoon Faire , and Shen ' dralar ( removed with Cataclysm ) will give the player the title " " < name > the Insane " " Callahan of Ysera has taken the time to write an extensive guide on how to do this achievement : Insane in the Membrane FoS Guide - By Callahan of Ysera - US There is a section dedicated to reaching with all of the Steamwheedle Cartel factions . It is recommended that you read this guide ( in addition to this page ) if you are serious about attempting to get " the Insane " title .