Love is in the Air " Love is in the Air " is a seasonal event that takes place around Valentine ' s Day ( around first week of February and lasts about 2 weeks ) . The first " Love is in the Air " event occurred in 2006 , and was repeated each year since . 2010 saw this event significantly changed . See Love is in the Air 2009 for details of the previous version of this event . In 2012 , as one of their most romantic gestures ( / sarcasm ) , Blizz ard announced some specific customer support policies for this event . From Battle . net : From the old official site : Dates . It appears that Blizzard moves the dates of this event to happen around the real - life on which this event is based . However , the date ranges sometimes vary whereas Valentine ' s Day is always on February 14th . When the event was introduced it lasted for 6 days , but was increased to roughly 2 weeks in 2010 . New for 2017 . Updates for this year : Items . The Crown Chemical Co . is in town ! Items can be purchased from the in each major city for . Tokens can be purchased with and are rewarded by several quests . The bracelets are created from ten . To collect Lovely Charms , players must have the in their inventory , which is available from . Then go kill mobs and / or players that would grant honor or XP . You need not loot these mobs to gain the Lovely Charm ; it will appear in your inventory automatically . Quests . There are several daily quests and a quest chain during the holiday . A Gift for . . . . A daily quest from offering a gift ( a Lovely Charm Bracelet ) to the leader of the capital city . Receive 5x and a consumable card that provides a buff to a core stat for an hour . Sampling . Throw out 10 samples and receive 5x Event boss . For 2010 , the Love is in the Air event now also features an event boss : ( with and ) As of 2011 , to queue for the dungeon , you can use Dungeon Finder or talk to the in Stormwind City ( outside Trade District Auction House ) or in Orgrimmar ( near Grommash Hold ) . You will receive a for defeating the daily holiday boss ( and his helpers ) . The optional quest leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations . There you can find a goblin agent who gives you . When turning that quest in at , he and his two companions will aggro . They are all level 82 ( elite ) and have about 260k health . When the proper strategy is followed , these should not pose a problem for a well - geared 5 - man group . Bouquet of Roses . During the 2009 event of " Love is in the Air " , the was introduced for those characters with access to Northrend . The showers the character with black rose petals and drops from : Due to an issue not allowing the Ebon Roses to get the Fistful of Love achievement as intended , there was a hotfix that replaced them with the . Achievements . The meta - achievement for Love is in the Air is . It requires the completion of most of the achievements listed in the table below . Media . Commercial . In 2007 , Blizzard created a " Burning Crusade " commercial that featured the " Love is in the Air " event as well as the new jewelcrafting profession . From the official website , the ad was described as follows : " What do you get the blood elf who has everything ? This Valentine ' s Day , make it an epic jewel ! Yes , the industrial empires of Azeroth aren ' t about to let anyone escape the relentless marketing campai - er , bloom of true love associated with this time of year ! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you ' ve saved for your epic mount . "