List of Final Fantasy and Coca - Cola marketing campaigns Square Enix ' s " Final Fantasy " brand joined forces with in numerous joined marketing campaigns in between the years 1999 - 2001 in Japan . The first such campaign started with collectible " Final Fantasy " figurines given away attached to Coke bottles . List of marketing campaigns . Collectible figurines . The first campaign started after Square and Coca - Cola joined forces in a marketing campaign to bring " Final Fantasy " figurines attached to Coca - Cola products sold in shops . The first edition contained characters from " Final Fantasy VII " and " Final Fantasy VIII " , but once the last five playable characters in " Final Fantasy IX " were announced , Coca - Cola released Volume 2 , which contained the characters from all three games . Later , Volume 3 was released with characters from " Final Fantasy X " . Each 500mL bottle of Coca - Cola included one of the 1 . 5 " plastic figurines with stands . Underneath every figurine there is a Coca - Cola logo as well as the character ' s name and its variant . The variants were " deformed " ( big head , disproportionate body ) , " real " ( more realistically proportioned ) and " crystal " ( solid red figurines ) . Volume 1 . Volume 1 contains 24 " deformed " style figurines , of which 12 are from " Final Fantasy VII " , and 12 from " Final Fantasy VIII " . Two versions of each figurine exist , a colored one , and a solid red " crystal " version . Characters in Volume 1 are : Volume 2 . Volume 2 introduced the " Final Fantasy IX " characters to the collection , and featured realistically proportioned characters as opposed to the deformed ones in Vol 1 . The Vol 2 series consists of 48 figurines , of which 16 are from " Final Fantasy VII " , 16 from " Final Fantasy VIII " and 16 from " Final Fantasy IX " . Each character has two versions , full - color and red crystal . The figurines of Vol 2 are considered more popular , rare and expensive among collectors than the Vol 1 figurines . Characters in Volume 2 are : Volume 3 . Though there are fewer characters featured than in previous volumes , each character has four different versions of their figurine : colored normal ( proportional ) and deformed versions , and crystal versions of both , adding up to 32 unique pieces . The deformed versions of the characters are holding some sort of Coca - Cola memorabilia on them . Characters in Volume 3 are : Draw prize items . During the campaign at 2000 a contest was held where customers sending in seals taken from Coca - Cola bottles could enter a draw for a set of prizes . The " Final Fantasy " Coca Cola Special Box was a Christmas - time promotional set limited to 10 , 000 pieces only acquired by winning in the special lottery . The set consists of a display case for the figurines , 36 figurines with yellow bases ( as opposed to red bases in the regular edition ) , a video tape , two T - shirts ( a black Shinra one and a yellow chocobo one ) and a small hard - cover book . A " Final Fantasy VIII " theme JVC minidisc player could only be won as a reward by entering the prize draw , limited to 5 , 000 pieces . The unit is manufactured by Victor Japan / JVC . It has the Griever symbol embossed on the metallic plate on the front of the player , with the " Final Fantasy " logo in the corner , and the Coca - Cola logo on the back . The earphones have the Griever symbol on the outside . Art Museum trading cards . Nine Coca - Cola " Final Fantasy Art Museum Trading Card Collection " cards exist , and used to come attached to 1 . 5 L Coca - Cola bottles in the year 2000 in Japan . The sealed card packs contained one card and Square merchandise advertisements . The cards belong to the first edition of " Final Fantasy Art Museum " cards , and could not be obtained in any other way than as part of the Coca - Cola campaign . The Coca - Cola cards have a clear background . Promotional bottles . In year 2000 Coca - Cola released " Final Fantasy " Coca - Cola bottles featuring Cloud from " Final Fantasy VII " and Squall from " Final Fantasy VIII " drinking Coke . " Final Fantasy IX " television advert . " Final Fantasy IX " was heavily marketed before and after its release . Starting on March 6 , 2000 , months before its July 7 release date , " Final Fantasy IX " characters were used in a computer - generated Coca - Cola commercial produced by Squaresoft ( now Square Enix ) , made in similar style as the game ' s in - game FMVs . The commercial was aired in Japan . The deal of Square to join forces with Coca - Cola to promote both their products was revealed in the Tokyo Game Show . In the commercial , the protagonist of " Final Fantasy IX " , Zidane , is seen in Alexandria chasing a bottle cap from a Coca - Cola bottle . Magical pink sparks erupt along the bottle cap ' s way causing miraculous changes in objects and people it passes . Zidane is joined by Garnet , Vivi and , eventually , Steiner . In the end , the bottle cap reaches the market square where it erupts in a large pink explosion sending balloons lifting to the sky with people celebrating . The music for the commercial is included on the " " .