Joe Profit Joe Profit ( born August 13 , 1949 ) is a former American football running back with the Atlanta Falcons in the National Football League ( NFL ) . He spent two seasons , plus part of a third , on the Atlanta Falcons before moving to the New Orleans Saints . He was selected in the first round with the seventh overall pick in the 1971 NFL Draft . In his three seasons in the NFL , he rushed 133 times for 471 yards and three touchdowns . He spent the 1974 season with the Birmingham Americans and 1975 with the Birmingham Vulcans , both of the World Football League . He played college football at Northeast Louisiana University . For the past three decades , Profit has enjoyed the innovation in management within the information technology industry , where he has established and succeeded in building stable and competitive information technology firms . Profit , founder of his own technology firm , has extensive experience in the multi - media industry , and has provided leadership in the integration of wireless networks , broadcasting , advertising , marketing and sales , product branding , e - commerce , on - line provisioning , and capital funding . Profit is also the founder of " INC . Magazine " , ranked as one of the fastest growing privately held companies in America , for three consecutive years . Profit holds a Bachelor ’ s Degree in Education , from University of Louisiana and a Doctor of Philosophy from Haywood University and an honorary doctorate from Logos Graduate School . In addition to his contributions to the information technology world , he has served on the Federal Communications Commission ( FCC ) , White House Small Business Advisory committee , serves on the U . S . Department of Transportation Advisory Board , the GOP Advisory Business Board , the National Alliance of Business Task Force , Chairman of the National Association of Minority Telecom Executives and Companies , ( NAMTEC ) , and other political and philanthropic organizations . In 1994 Dr . Profit was inducted into the Business and Professional Hall of Fame , and the Louisiana Sports Hall of Fame in 1999 . Dr . Profit has received numerous awards , including America ' s Best and Brightest Businessman Award , the National Minority Supplier Development Council ' s Award , the Nevada Chamber of Commerce Businessman of the Year Award and the recipient of the " Granville T . Woods Award for Outstanding CEO " ; he has also been featured in " USA Today " , and the Money Section in the " Wall Street Journal " . Profit was appointed by President Ronald Reagan to serve on the International Trade Commission for policy , to which he was later re - appointed by President George Bush . Profit was named " Entrepreneur of the Year " in 1988 by Ernst & Young and inducted into the Institute of American Entrepreneurs as a lifetime member . Profit developed many key disciplines and relationships during his twenty seven year performance of federal " turn - key " projects for the Departments of Defense , Army , Navy ; Veterans Administration ; Federal Aviation Administration ; Immigration and Naturalization ; State Department ; U . S . Agency for International Development , etc . Of particular note , in the aftermath of the Persian Gulf War , in 1991 his company was one of the first to be awarded a contract in the Persian Gulf Region ( Kuwait , Saudi Arabia , and the United Arab Emirates ) . In the performance of those contracts , Dr . Profit was granted top - secret status for his person as well as facility security clearances . For the past ten years , Profit has dedicated the majority of his professional career with furthering the interest of Youth United for Prosperity ( YUP ) a national 501© ( 3 ) non - profit Organization . Founded in 1995 by Dr . Profit , he serves as its Chairman and CEO . The PRIDE Institute a division of YUP and promotes the " Legends & Kids " program through the NFL Alumni as a benefactor . Profit is also the President and CEO of the NFL Alumni Atlanta chapter . In his professional capacity , Profit is the founder , President and CEO of Multimedia Digital Broadcast Corporation .