Ed Reimers Edwin Warren " Ed " Reimers was an American actor and veteran television and commercial announcer who played Admiral Fitzpatrick in the episode . He filmed his scene on Wednesday at Desilu Stage 9 . Reimers was perhaps best known as the spokesman for the insurance company from 1957 through 1979 . Early life and career . Reimers was born in Moline , Illinois on 26 October 1912 . He began a career in radio in the 1930s , which included stints in cities such as Des Moines , Iowa . While serving as a Marine in the Pacific during World War II , he set up radio communications and broadcast to the troops . In 1950 , Reimers began working at KTTV Channel 11 in Los Angeles , California , which at the time was an affiliate of CBS ( though it became an affiliate for the now - defunct DuMont Television Network the following year and became an independent station in 1954 ) . During his time at KTTV , Reimers ' duties ranged from reporting the news to hosting an afternoon film presentation known as " Movieland Matinee . " Allstate . Reimers was perhaps best known as the spokesman for Illinois - based insurance company , a job he held for twenty - two years starting in 1957 . He appeared in many television commercials for Allstate during that time , in which he delivered the company ' s famous slogan , " " You ' re in good hands with Allstate " " while his hands were cupped together . A blooper from one commercial has Reimers saying " " And Captain , you ' re in good hands with Tribbles " " as someone tosses him a tribble which he catches in his cupped hands during filming of the episode . For their commercials , Allstate would bring Reimers to areas hit by natural disasters such as floods and hurricanes to promote their brand of insurance . Reimers also did Allstate commercials for radio and appeared in print advertising for the company in which he is shown making the cupped - hand gesture . According to his daughter , Reimers continued to receive pension checks from Allstate up to his death . Announcing and narrating . Besides his appearances in Allstate commercials , Reimers was an announcer on several television programs , including the CBS game show " Do You Trust Your Wife ? " and early Warner Bros . western series " Cheyenne " and " Maverick " . In addition , he narrated shows such as " Thunderbolt the Wondercolt " ( which featured the voice of Walker Edmiston in the title role ) and " Crusader " ( which starred Brian Keith ) . Reimers also did commercials for such products as Skippy peanut butter and Crest toothpaste . He even filled in for Hugh Downs on " The Tonight Show " in New York City when Downs took his vacations . In addition , he narrated industrial films for Lockheed Missiles & Space Company and Aerojet - General Corporation . Film and television appearances . In addition to his on - screen appearance on " Star Trek " , Reimers has been seen on such television shows as " Jane Wyman Presents The Fireside Theatre " ( including an episode with Anthony Caruso ) , " M Squad " ( with John Hoyt ) , and " The Munsters " . Reimers made a number of film appearances , as well . In the 1951 film " On the Loose " , Reimers played a prosecuting attorney in a court case opposite Lawrence Dobkin , who played the defense attorney . He later appeared in the 1965 comedy " The Loved One " , along with Robert Easton and Paul Williams . In 1971 , Reimers appeared in two films from Walt Disney Productions : " The Barefoot Executive " , with Hal Baylor and Vince Howard and directed by Robert Butler , and " The Million Dollar Duck " , directed by Vincent McEveety and also featuring James Gregory and Jack Perkins . Later years and death . Reimers lived in Los Angeles for most of his life , but moved to Saratoga Springs , New York , after his wife Katherine ' s death in 2007 . Reimers died of age - related causes at his daughter ' s home in Saratoga Springs on 16 August 2009 . He was 96 years old . He was survived by his daughter , Kathryn , and two grandsons .