Electric Company ( football ) The Electric Company was the nickname of the offensive line of the Buffalo Bills during the mid - 1970s that helped running back O . J . Simpson establish numerous National Football League ( NFL ) all - time records and earn numerous statistical titles . The nickname is sometimes more loosely used to refer to the " Electric Company Offense " for the Bills offensive unit or the " Electric Company Buffalo Bills " for the teams of this era . During these years , Simpson established NFL records for single - season rushing yards ( 1973 ) , single - season yards from scrimmage ( 1973 ) , single - season rushing yards per game ( 1973 ) , single - season touchdown s ( 1975 ) , single - season 200 - yard games ( 1973 ) , consecutive 100 - yard games ( 1972 – 73 ) , single - game rushing yards ( 1973 & 1976 ) and career 200 - rushing yard games . His single - season rushing yards per game and career 200 - yard rushing games records still stand . Simpson was selected to the Pro Bowl team and as an All - Pro performer each year between 1972 and 1976 . He won the rushing title in four of those five seasons . During this time period , Simpson became the only running back to twice have 200 - yard rushing efforts in back - to - back games . Simpson was elected to the Pro Football Hall of Fame for his exploits . Although the Buffalo Bills had winning records during the 1973 , 1974 and 1975 seasons , only the 1974 Buffalo Bills made the NFL playoffs during the 8 - team format era . However , in the 1974 – 75 NFL playoffs they were eliminated by the eventual Super Bowl IX champion 1974 Pittsburgh Steelers . Members . Pro Football Hall of Fame r Joe DeLamielleure played right offensive guard and was selected to the Pro Bowl for the 1975 Buffalo Bills – 1979 Buffalo Bills ( and the 1980 Cleveland Browns ) and was All - Pro the first three of those seasons . College Football Hall of Fame r Reggie McKenzie , who was the left guard , was selected to the All - Pro team following the 1973 NFL season and played for the Bills from 1972 – 1982 . Paul Seymour had been a member of the 1972 College Football All - America Team as an offensive tackle for the Michigan Wolverines after having played two season at tight end . He returned to the tight end position as a professional and became the team ' s starting tight end for five seasons starting in 1973 . Dave Foley started at left tackle during all of Simpson ' s five consecutive Pro Bowl years and remained with the team through the 1977 season . Mike Montler started half the games at center in 1973 and remained the starter through the 1976 season . Right tackle Donnie Green was drafted by the Bills in the 1971 NFL Draft and remained with the Bills through 1977 . Lou Saban was coach of the team from 1972 through part of the 1976 season , when he gave way to Jim Ringo who was the offensive line coach for the Bills . Other members of the Electric Company included center Bruce Jarvis who started 8 games in 1973 , but suffered a career - ending knee injury that season . During Simpson ' s first All - Pro season and first rushing title in 1972 , before DeLamielleure was drafted in the 1973 NFL Draft , Bob Penchion and Dick Hart were listed at right guard . Jan White was listed at tight end before Seymour was drafted in the same 1973 draft . Also in 1972 , Remi Prudhomme and John Matlock were listed at center . The beginning of the Electric Company era is often considered to be 1973 . That year the Bills moved to Rich Stadium and broke a skid of six consecutive losing seasons , and Simpson started breaking records . When the nickname is expanded to include the whole offense , quarterback Joe Ferguson who was part of the Bills ' 1973 NFL Draft class along with DeLamielleure and Seymour is also considered to be a member . Fullback Jim Braxton , who became the starter in 1972 , is also mentioned as part of the Electric Company . Even wide receivers Bob Chandler and J . D . Hill are associated with the Electric Company . Records and titles . Simpson ' s single - season rushing yards ( 2003 set in 1973 ) and single - season yards from scrimmage ( 2243 set in 1973 ) records were eclipsed in Eric Dickerson ' s 1984 season , but have not been eclipsed on a yards per game basis yet because they were set in 14 games . Simpson ' s 1975 single - seasons touchdowns record ( 23 set in 14 games ) lasted until John Riggins posted 24 in 1983 in 16 games . However , the first person to post more touchdowns per game was Priest Holmes who totaled 27 in 2003 . On September 16 , 1973 , Simpson broke Willie Ellison ' s 247 - yard single game record with a 250 - yard effort against the New York Jets . On November 25 , 1976 , Simpson broke his own single - game rushing yards record by posting 273 yards . Walter Payton then recorded a 275 - yard effort less than a year later on November 20 , 1977 . Simpson ' s six career 200 - yard games remains an NFL record . Earl Campbell and Ricky Williams have also posted back - to - back 200 - yard games , but unlike Simpson they each only have done so once . When Simpson rushed for 100 yards in each of the first five games of the 1973 season it gave him seven consecutive 100 - yard games , which was an NFL record . That record has been broken several times including back - to - back seasons when Payton took the record to 9 in 1985 and Marcus Allen increased it to 11 in 1986 . Finally in 1997 , Barry Sanders posted 14 consecutive 100 - yard efforts . O . J . Simpson 200 - yard rushing game career log < / div > Simpson earned the NFL rushing titles in 1972 , 1973 , 1975 and 1976 . He led the league in total touchdowns and total points scored in 1975 , and he led in rushing touchdowns in both 1973 and 1975 . He led the league in yards from scrimmage in 1973 , 1975 and 1976 and in all - purpose yards in 1973 and 1976 . Also in 1972 , 1973 and 1975 he had the longest run in the NFL for the year , including a career - high 94 - yard run in 1972 . Background . The nickname for the offensive line was a reference to O . J . " Juice " Simpson . The offensive line earned its nickname for its ability to " turn on the juice , " which was a metaphor for unleashing Simpson , who at the time was the best running back in the National Football League and the first running back to eclipse 2000 yards ' rushing in a single season . Simpson gave the offensive line its nickname .