Frank Broyles John Franklin Broyles ( born December 26 , 1924 ) is a former American football player and coach , athletics administrator , and broadcaster . He served as the head football coach at the University of Missouri in 1957 and at the University of Arkansas from 1958 to 1976 . Broyles also was Arkansas ' athletic director from 1974 until his retirement on December 31 , 2007 . As a head football coach , Broyles compiled a record of 149 – 62 – 6 . His mark of 144 – 58 – 5 in 19 seasons constitutes the record number of wins by a coach in Arkansas Razorbacks football history . With Arkansas , Broyles won seven Southwest Conference titles and his 1964 team was named a national champion by a number of selectors including the Football Writers Association of America . He was inducted into the College Football Hall of Fame in 1983 . Playing career . After his graduation from Decatur Boys High School , Broyles studied at Georgia Tech , where he was a quaterback from 1944 - 1946 . He graduated from Georgia Tech with a degree in Industrial Management . He led the Georgia Tech football team to four bowl appearances as quarterback . He was named Southeastern Conference Player of the Year in 1944 . Until Michigan quarterback Tom Brady broke his record in 2000 , Broyles held the Orange Bowl record for most passing yards in a game and is a member of the Orange Bowl , Gator Bowl , and Cotton Bowl Classic Halls of Fame and the Georgia Tech Hall of Fame . Broyles was later drafted by the Chicago Bears in the 3rd round of the 1946 NFL Draft . Coaching career . Broyles entered coaching in 1947 as an assistant coach under head coach Bob Woodruff at Baylor University . In 1950 Broyles followed Woodruff when the latter took the head coach position at the University of Florida . In 1951 he left Florida and returned to Georgia Tech as an offensive coordinator under coach Bobby Dodd . Broyles sought the head coaching position at Northwestern University in 1954 , and ultimately left Georgia Tech in 1957 when he was offered the position of head coach at the University of Missouri . Broyles stayed at Missouri only one season when he was offered the head coaching job at Arkansas . During his many decades there he was offered other major coaching and leadership positions , but remained at Arkansas . During his tenure at Arkansas Broyles coached the Razorbacks to seven Southwest Conference championships and two Cotton Bowl Classic wins . His 1964 team was proclaimed national champions by the Football Writers Association of America , and to date is the last Razorback team to go undefeated and untied in a season . He still holds the record for most wins by a head coach in the history of Arkansas football . During the 1960s and 1970s one of college football ' s most intense rivalries was between Broyles ' Razorbacks and the University of Texas Longhorns under legendary coach Darrell Royal . Broadcasting career . After his retirement from coaching , but concurrent with the early part of his tenure as Arkansas Athletic Director , Broyles served as the primary color commentator for ABC Sports television coverage of College Football , normally alongside top play - by - play man Keith Jackson . Broyles ' time as a broadcaster at ABC lasted from 1977 to 1985 . Broyles was often assigned games involving Southeastern Conference or Southwest Conference teams , but if the primary game of a particular week involved the Arkansas Razorbacks , Broyles was paired with another play - by - play man , many times Al Michaels or Chris Schenkel , while Jackson called the game with another color commentator , many times Ara Parseghian . Broyles ' commentary was normally focused on play calling and coaching strategy , and while paired with Jackson , resulted in an all - Georgian booth at ABC . Athletic director . In 1974 Broyles was appointed Men ' s Athletic Director of the University of Arkansas . ( Arkansas had a completely separate women ' s athletics department from 1971 until the men ' s and women ' s programs were merged in 2008 . ) Broyles continued as head football coach for three years . Since stepping down as head coach , the University of Arkansas men ' s athletic programs , under his leadership as athletic director , have won 43 national championships . The Razorbacks have won 57 Southwest Conference championships and 27 Southeastern Conference championships while he has been men ' s athletic director . On February 17 , 2007 , Broyles announced his plans to retire as Men ' s Athletic Director at the University of Arkansas , effective December 31 , 2007 , which ended the 50 years of association with the Arkansas athletic programs as either head football coach or men ' s athletic director . Criticism . Broyles was known for being very hands - on with the football program . Indeed , at least one head coach , Ken Hatfield , left the school because he couldn ' t abide Broyles ' meddling . After Hatfield left , at least one booster doubted whether the Razorbacks would ever attract a top - tier head coach as long as Broyles was athletic director . In 2000 , following an expansion of Razorback Stadium , Broyles announced that one home game would move from War Memorial Stadium in Little Rock to Fayetteville , and that , in the near future , all home games might be played on campus . This move , known in Arkansas as the " Great Stadium Debate , " drew heavy fire from the politicians in Little Rock , as well as businessmen and Razorback boosters Warren Stephens ( Stephens , Inc . ) and Joe Ford ( CEO of Alltel ) . Broyles held meetings in Little Rock to try to persuade his case , and the University Board of Trustees even took student responses to the Great Stadium Debate on the Fayetteville campus . In the end , a long term agreement was reached to keep 2 - 3 games in Little Rock , while the rest would be played in Fayetteville . Broyles ' relationship with Ted Herrod , a wealthy booster in Dallas , came under fire after Herrod was accused of overcompensating Razorback athletes who worked part - time jobs at his trucking company . A lengthy NCAA investigation followed , and the University was sanctioned and penalized by the NCAA . Legacy . Over thirty of his former players have also become college or professional football coaches . Broyles is known for producing high quality coaches and the prestigious " Broyles Award " , the annual award for best assistant coach , is named after him . Barry Switzer , Johnny Majors , Joe Gibbs and Jimmy Johnson all served under Broyles and have combined to win five collegiate national championships and six Super Bowls . Broyles ' assistants have won more than 40 conference titles . Broyles ' tenure as men ' s athletic director has seen the construction of world - class facilities for basketball , football , track and field ( indoor and outdoor ) , golf , and baseball at Arkansas . Broyles was selected as the 20th century ' s most influential Arkansas sports figure . Broyles is known as a fierce competitor both as a head coach and athletic director . Broyles led Arkansas out of the Southwest Conference and into the Southeastern Conference . In 1983 Broyles was inducted into the College Football Hall of Fame , and in 1996 , the Broyles Award was established to recognize the top assistant coach es in college football . He is a member of the Augusta National Golf Club .