AdvoCare V100 Bowl The AdvoCare V100 Bowl is a post - season NCAA - sanctioned Division I college football bowl game that is played annually at Independence Stadium in Shreveport , Louisiana . It was known as the Independence Bowl prior to 2013 , and was so named because it was inaugurated in the United States bicentennial year , 1976 . Conference tie - ins / matchups . For its first five years , the game pitted the champion of the Southland Conference against an at - large opponent . It then moved to inviting two at - large teams , until 1995 when it began featuring a Southeastern Conference school against an at - large opponent . From 1998 to 2009 the game normally featured a matchup between teams representing the Big 12 Conference and the SEC . Teams from other conferences were included only if one of those leagues did not have enough bowl - eligible teams to fill its spot , such as in 2004 when Miami ( Ohio ) played instead of an SEC squad . In 2008 neither the SEC nor the Big 12 had enough bowl - eligible teams to fill their respective spots resulting in a matchup of Louisiana Tech and Northern Illinois . From 2010 - 2011 , the Independence Bowl held the third selection from the Mountain West Conference and the seventh selection from the Atlantic Coast Conference . It was announced that in 2012 , the Mountain West Conference team would be replaced by the tenth selection from the Southeastern Conference . One of the most memorable games in Independence Bowl History was the 2000 " snow bowl " game between Texas A & M and Mississippi State . The game was originally publicized as a reunion game , since Mississippi State coach Jackie Sherrill had served as A & M ' s coach for six seasons in the 1980s and led them to three conference titles . However , the weather quickly dominated the storyline as a rare and significant snowstorm hit Shreveport . In the midst of the snow , Mississippi State rallied to an overtime win over A & M . Title sponsor . In 1990 , the contest became one of the earliest college bowl games to use a title sponsor , becoming the Poulan Weed - Eater Independence Bowl . ( The name gave rise to the term Weedwhacker Bowl , which is sometimes used to refer to a second - rank bowl game , especially by fans of top - ranked teams who expect their squads to compete in BCS contests . ) Although it has been many years since Poulan Weed - Eater has been a sponsor , many still use their name when referring to this bowl . Poulan ( then a division of AB Electrolux Home Products , now Husqvarna AB ) sponsored the game until 1996 . Newell Rubbermaid ' s Sanford brand of writing products took over sponsorship from 1998 until 2000 , while MainStay Investments sponsored from 2001 to 2003 . In January 2005 , in what was widely perceived as a publicity stunt , the Deja Vu chain of " gentlemen ' s clubs " offered to become the title sponsor . The offer was rejected . The Independence Bowl ' s three - year search for a title sponsor ended on August 21 , 2006 when PetroSun Inc . , a Phoenix , Arizona - based company that provides services and products to suppliers of oil and gas , agreed to become the bowl ' s sponsor . The deal , changing the game ' s full name to the PetroSun Independence Bowl , was to have run through 2008 with an option for 2009 ; however the deal was discontinued prior to the 2008 game . On May 21 , 2009 , AdvoCare became the fifth title sponsor since the bowl ' s inception . The bowl was then renamed the AdvoCare V100 Independence Bowl . The new title sponsor makes energy drink s and nutritional supplement s sold through multilevel marketing . On February 28 , 2013 , AdvoCare and the Independence Bowl Foundation announced that the Independence Bowl name would be dropped . The bowl will be known as the AdvoCare V100 Bowl beginning with the 2013 game .