TNA World Beer Drinking Championship The TNA World Beer Drinking Championship was a professional wrestling championship owned by the Total Nonstop Action Wrestling ( TNA ) promotion . The championship was introduced on November 11 , 2007 at TNA ' s Genesis pay - per - view ( PPV ) event . It was active until February 26 , 2008 when the title belt was destroyed at the taping of the March 6 , 2008 episode of TNA ' s television program TNA Impact ! . It debuted as a part of a feud between James Storm and Eric Young ; they were involved in a storyline that revolved around drinking beer . Like most professional wrestling championships , the title was won as a result of a scripted match or backstage segment . There were three reigns among two wrestlers in the title ' s brief history . Storm was the first and last champion . History . The TNA World Beer Drinking Championship was unveiled on November 11 , 2007 at TNA ' s Genesis PPV event , during a backstage segment involving James Storm , Ms . Jackie , and Eric Young . The storyline behind this title began on the October 25 , 2007 episode of Impact ! , where Storm defeated Young to advance in the 2007 Fight for the Right Tournament . During the contest , Ms . Jackie , who was accompanying Storm , interfered and helped Storm by standing on the ring apron and distracting Young . When Storm was about to attack Young from behind , Young jumped out of the way causing Storm to knock Ms . Jackie off the apron and to the floor . Afterwards , Young went to check on Ms . Jackie , thereby allowing Storm to gain the upper hand and win the match . Following the contest , Ms . Jackie and Storm gave Young a beer , which he guzzled down hastily . Leading up to Genesis , Young and Storm had a beer drinking contest on the November 1 , 2007 episode of Impact ! , after Storm lost to Kaz in a semi - final match of The 2007 Fight for the Right Tournament . Young won the championship at Genesis , after Storm passed out during the segment . This led to a bout between Storm and Young at TNA ' s Turning Point PPV event on December 2 , 2007 , which Young won . Storm challenged Young to another drinking contest on the January 3 , 2008 episode of Impact ! . On January 6 , 2008 at TNA ' s Final Resolution PPV event , Storm and Young competed in what was called the Beer Drinking Championship Series , which was a series of drinking contests . The first round was a " never have I ever " round , in which the participants had to admit to experiences they had never been involved in . If the opponent had partaken in a similar action he was forced to drink a shot . Storm was the victor of this round . The second round was contested with both participants having beer bottles taped to their hands and neither being allowed to go to the bathroom . Young won after Storm wet himself , which was confirmed by Ms . Jackie , now named Jackie Moore . The third round involved the two drinking shots ; it was won by Storm after Young passed out because Storm had drugged him . With Storm winning two contests to one , he earned the ability to determine their match at TNA ' s Against All Odds PPV event on February 10 , 2008 . At Against All Odds , Young defeated Storm to retain the TNA World Beer Drinking Championship after Rhino interfered attacking Storm . On the February 28 , 2008 episode of Impact ! , a Ladder match for the World Beer Drinking Championship was held between Storm and Young . In a ladder match , an object is hung above the ring with the only way to win is by climbing a ladder and retrieving the object . Storm won the bout after Moore climbed a ladder and retrieved the championship for Storm without the referee seeing . On the March 6 , 2008 episode of Impact ! , Rhino stole the title belt from Storm and bashed the belt across a ring post , thus destroying it and ending the storyline surrounding it . Belt design . When the title was revealed at Genesis , Chris Sokol of the Canadian Online Explorer spoke of its design in his review of the event . Sokol stated it looked like " a plastic spinner belt with a beer bottle attached to it . "