Bad Blood 2003 Bad Blood 2003 was a professional wrestling pay - per - view ( PPV ) event produced by World Wrestling Entertainment ( WWE ) , which took place on June 15 , 2003 at the Compaq Center in Houston , Texas . It was the second event produced under the Bad Blood name and starred wrestlers from the Raw brand . This event marked the beginning of pay - per - views ( with the exception of the older and more significant Royal Rumble , Wrestlemania , SummerSlam and Survivor Series pay - per - views ) being brand exclusive . This has now since been discontinued , beginning with Backlash 2007 . The main event was a Hell in a Cell match , featuring wrestlers fighting in a ring surrounded by a steel structure of metal . In this match , World Heavyweight Champion Triple H defeated Kevin Nash to retain his title . Two predominant bouts were featured on the undercard ; in respective singles matches , Ric Flair defeated Shawn Michaels and Goldberg defeated Chris Jericho . The event marked the second time the Hell in a Cell format was used by WWE in a Bad Blood event ; the first was at in 1997 . The 2003 Bad Blood event grossed over $ 500 , 000 ticket sales from an attendance of 10 , 000 and received about 285 , 000 pay - per - view buys , which was more than the following year ' s event . This event helped WWE increase its yearly pay - per - view revenue by $ 6 . 2 million from the previous year . When the event was released on DVD , it reached a peak position of second on Billboard ' s DVD Sales Chart . Background . The event featured eight professional wrestling matches that involved different wrestlers from pre - existing scripted feuds , plots and storylines . Wrestlers portrayed either villains or fan favorites as they followed a series of events which built tension , leading to a wrestling match . All wrestlers were from the Raw brand – a storyline division in which WWE assigned its employees to a different program , the other being SmackDown ! . The main event at Bad Blood featured World Heavyweight Champion Triple H defending the title against Kevin Nash in a ring surrounded by a steel structure of metal dubbed as the Hell in a Cell match . The buildup to the match began two months prior at Backlash , where Triple H nailed Kevin Nash with the sledgehammer during the Six man Tag team match , enabling Triple H to Pin Nash for the victory . The following month at Judgment Day , Nash defeated Triple H in a standard wrestling match , also called a singles match , via disqualification but didn ' t win the championship . The following night on an episode of " Raw " , one of WWE ' s primary television programs , after Triple H successfully defended the World title against Ric Flair , General Manager Steve Austin , a fictitious match maker and rules enforcer , announced that due to Kevin Nash winning the match at Judgment Day by disqualification , Nash would face Triple H again at Bad Blood for the World Heavyweight title in a Hell in a Cell match to avoid disqualifications . On the May 26 , 2003 episode of " Raw " , the staged rivalry between the two wrestlers intensified when Randy Orton and Triple H , both of whom were members of Evolution , an alliance of wrestlers that also consisted of Ric Flair , attacked Nash . The following week during an episode of " Raw " , Nash gained redemption over the previous week ' s attack when he alongside Shawn Michaels and The Hurricane defeated Evolution in a tag team match . After the match , Nash lifted and sat Triple H on his shoulders and then slammed him back - first down to the mat , a maneuver Nash calls the Jacknife powerbomb . On June 9 , 2003 during an episode of " Raw " , Austin announced that Mick Foley , a professional wrestler who had retired three years prior at No Way Out 2000 , would officiate the Hell in a Cell match as the guest referee . One of the featured preliminary matches was Shawn Michaels versus Ric Flair in a singles match . The hype to this match began on May 26 , 2003 during an episode of " Raw " , where Michaels challenged Flair to a singles match for later during the show , which Flair accepted . As the match was about to take place , the other General Manager , Eric Bischoff , announced that the Flair versus Michaels match was to take place at Bad Blood instead of on the broadcast of " Raw " . Later on that episode , Flair and Michaels lost to World Champion Triple H in a Handicap match after Flair cheap shoted Michaels , enabling Triple H to finish him off with the Pedigree . The following Monday on an episode of " Raw " , Michaels and Flair were in a promotional in - ring segment , where they both discussed who was the better wrestler . Later during the program , Michaels , along with Kevin Nash and The Hurricane defeated Evolution . The feud between Flair and Michaels enhanced on the June 9 , 2003 episode of " Raw " . During the show , Flair and Michaels managed Randy Orton and The Hurricane , respectively ; after Orton defeated The Hurricane , Flair and Michaels were scripted to brawl until the program went into a commercial break . The other featured preliminary match was Goldberg versus Chris Jericho in a singles match . The buildup to the match began on May 12 , 2003 during an episode of " Raw " , where a " mystery assailant " attempted to run Goldberg over with a vehicle , though Goldberg was able to avoid it . Later that night , Goldberg went on to defeat Christian in a Steel Cage match . The following Monday on " Raw " , it was determined that Lance Storm was the " mystery assailant " . He , however , told Austin that he was only hired to run Goldberg over and that Jericho conspired the attack . On the May 26 , 2003 episode of " Raw " , Jericho held a promotional in - ring segment titled " The Highlight Reel " . During the segment he explained that he conspired the attack because he grew jealous towards Goldberg ' s success in WCW , disliking Goldberg ' s ego and felt that since joining the WWE , he had achieved everything he had ever wanted in his career esp . becoming the first WWE Undisputed Champion in history and all that was left was to defeat Goldberg and challenged him to a singles match at Bad Blood . Afterwards , Goldberg came down to the ring and accepted Jericho ' s challenge , and as he was about to perform a spear , Jericho sprayed Goldberg ' s eyes with pepper spray . A non - physical rivalry developed between the General Managers , Austin and Bischoff , who were feuding over who was the better authority . On the June 2 , 2003 episode of " Raw " , it was announced that both men would face each other in a series of non - wrestling contests labeled the " Redneck Triathlon " at Bad Blood . The contests would include a belching contest , a pie eating contest , and a singing contest .