QVC The Muppets were involved in a major publicity campaign on the cable home shopping network QVC in February and March 2014 to promote " Muppets Most Wanted " . Two announcement videos were posted on the QVC website and later to their YouTube account , along with an entry form for a " Muppets Most Wanted " sweepstakes . The network announced in February that Miss Piggy would be featured on " Red Carpet Style - Live from L . A . " , a February 28th , 2014 , QVC special celebrating the Academy Awards ( 2014 ' s awards show was held a few days later , on March 2nd . ) A Piggy - themed bag , " Miss Piggy ' s Haute Tote " , was available for sale during this broadcast . In a video clip posted on the QVC website , Miss Piggy announced : Miss Piggy and the rest of the " Muppets Most Wanted " cast ( including Kermit the Frog , Constantine , Fozzie Bear , Gonzo , Rizzo , Pepe , Dr . Bunsen Honeydew , Beaker , Bobo the Bear , Animal , Sam the Eagle , Zoot , Link Hogthrob , Big Mean Carl and the chickens ) appeared on QVC for a period of nine hours on March 16th . Announcement . In the QVC press release , Doug Rose , senior vice president of marketing and programming said , " Miss Piggy is a brilliant businesswoman with a provocative personality and an impeccable sense of style . We ' re honored to work with someone of her stature . Miss Piggy uniquely understands the aspirations of the modern American woman , and to have the opportunity to bring her fierce and fearless fashion sense to her millions of adoring fans is a thrill for all of us here at QVC . " Red Carpet Style . On February 28 , Miss Piggy appeared on QVC ' s " Red Carpet Style - Live from L . A . " special , being carried on a divan to the red carpet by a team of muscular models . Photos from the special were posted on Miss Piggy ' s Instagram account . Feud with Joan Rivers . On February 28 , Miss Piggy announced in " Us Weekly " that she was launching her own lifestyle brand , and she was planning to take the title " Queen of Shopping " away from Joan Rivers , who has a Classics Collection jewelry line on QVC . Piggy told Us , " As a world class diva , it ' s not just a good idea to have your own lifestyle brand - - it ' s the law . Many people don ' t realize it , but if you don ' t turn yourself into an empire , you can lose your diva ' s license . " Directly baiting Rivers , Piggy said , " Moi will be the greatest thing to come to QVC , and I look forward to being the reigning queen of shopping . If Joan Rivers can do it , I can do it better . How do you like them apples , Joannie ! ? " That night , news leaked that Miss Piggy had a public fight with Joan Rivers at the QVC Red Carpet party . A cameraphone video was posted on YouTube , showing Piggy and Rivers arguing about their collections . When the video begins , the two divas have already started arguing . Rivers quips , " What are they selling , honey - baked hams ? " Piggy retorts , " Oh ! A pork joke . How original , Joan . Here , let me try . Plastic surgery , plastic surgery , plastic surgery , old ! " Miss Piggy tries to walk away , but Rivers grabs her , and Piggy pushes her away . Rivers yells , " Did you just touch my breasts ? Joke ' s on you . They ' re down there now ! " Piggy snaps , " Oh ! Next time I ' ll kick you in the shins . " There ' s a brief scuffle , and Piggy pushes Rivers into a cake . Paparazzi photos taken outside the party show Rivers emerging with cake smeared on her face and dress . The two stars also engaged in an ongoing Twitter feud over the next couple of days . Reports of the feud appeared in newspapers and online around the world , including New York Daily News , Zap2it , E ! Online , The Daily Mail and Us Weekly . On March 6 , 2014 , " E ! " published a short documentary - style video looking at the history of the celebrity fight titled " Behind the Feud : Joan Rivers and Miss Piggy " . The video features interviews with Sarah Silverman , Jane Lynch , Gene Simmons , Melissa Rivers , Pat O ' Brien , Garry Marshall , Gabourey Sidibe , Joan Rivers , Miss Piggy , and Kermit the Frog . The video purports that Piggy and Rivers started out doing stand - up comedy together , and they both auditioned for " The Muppet Show " . Doctored photos with Liza Minelli and Ruth Westheimer are included as well as a fake sitcom in which they starred together called " Bjørnbots " where Piggy played a Swedish robot . Moi by Miss Piggy . On March 10 , QVC released a video for Piggy ' s " lifestyle brand " teasing the March 16th launch . The spot was directed by Kirk Thatcher and brands the product as " Moi " ( Piggy had previously released a fragrance under that name in 1998 ) .