Venture Trading Company The Venture Trading Company , also known as the Venture Company and Venture Co . , is the most notorious goblin organization , deforesting and plundering the world for its natural resources to an extent that concerns even regular goblins . Well , some of them , anyway . Mogul Razdunk owns and runs the Venture Company . It is an independent faction ( although most of its members are hostile to everyone in - game for quest purposes . Mainly tauren and night elves are hostile to them in published lore ) that operates in Undermine , Ratchet , Mulgore , The Barrens , Azuremyst Isle , and the Stonetalon Mountains regions of Kalimdor — as well as Stranglethorn Vale in the Eastern Kingdoms and Sholazar Basin and Grizzly Hills in Northrend . Largely run and managed by goblin s , it employs a few gnome s in high engineering positions . It provides employment ( and possibly shanghaiing ) to all of the sentient races of Azeroth as laborers , even ( perhaps " especially " ) the less intelligent ones such as ogre s and gnoll s . Background . The Trade Coalition is huge , far - reaching and massively complicated . In addition , numerous other , smaller goblin companies , created and run by entrepreneurs called mogul s ( the hands of the trade prince s , ) operate throughout Azeroth . Perhaps the most ( in ) famous of these smaller businesses is the Venture Company , founded and ruled by Mogul Razdunk . The corporate group is a collection of greedy entrepreneurs who keep both eyes on the bottom line at all times . The headquarters of the Venture Company is located in Undermine . Ratchet also serves as a base of operations for many members of the company . Though the city is governed from Undermine by the trade princes , Ratchet is ( or was ) run by members of the Venture Company . The Venture Company is in competition with Gazlowe of the Steamwheedle Cartel who is the ruler and Overseer of the city . While the city operates under the watchful eyes of the trade princes , Gazlowe has considerable free rein . The Venture Company employs a complex device known as a Truth Detector in the City of Ratchet when they were making an important deal with a new supplier and wanted to ascertain whether or not the supplier is trustworthy . The Venture Company is known for spearheading the efforts to reestablish trade routes across eastern Azeroth , to connect isolated goblin trading posts . A growing number of shops in Azeroth have signs declaring that they are owned and operated by the “ Venture Company , ” which the proprietors claim is headquartered in a faraway city ruled by goblins . The Venture Company sometimes hires heroes to build new trading posts in the wilderness — a job that could take them anywhere in the world . The Venture Company is infamous for its massive numbers of goblin shredders . The trade princes have recently caused problems for the Venture Company , and it is looking increasingly likely that the goblins will turn on each other soon . Ziz Fizziks , a goblin who works with the trade princes , works to retrieve plans that a disloyal goblin stole and sold to the Venture Company . Projects in Central Kalimdor . The goblins of the Venture Company threaten to reduce the entire Central Kalimdor section into an uninhabitable wasteland . Mulgore is rich with iron and tin , which has attracted the attention of the Venture Company . With the centaur gone , the Venture Company has taken advantage of the tauren ’ s peaceful nature and have set up most unwelcome mining operations throughout the region . The Venture Company ’ s presence here is for profit , plain and simple . Driven by profit , the Venture Company mines for the iron and tin in eastern Mulgore , depleting the land ’ s natural resources , and hoarding the region ’ s water supplies . They are disturbing the balance of nature in the region , and drawing the anger of the tauren . Although the tauren have tried to share their land , the continuous encroachment and lack of respect shown by the Venture Company has resulted in escalating conflict in the region . The Venture Company buys poached hides from Palemane gnolls near Palemane Rock . The goblins intended to capitalize on the peaceful nature of the tauren and steal the resources of their home , and that plan has begun to fall apart only recently . It is believed if the goblins are pressed hard enough , they will eventually get the picture and withdraw . Quest s relating to the struggle between the two factions are found early on for Tauren PCs , in and around Bloodhoof Village . Baine Bloodhoof , the son of Cairne , leads an investigation into Venture Company operations to the east of the village . Agents of the goblin - run Venture Company have also been sighted in the Stonetalon Peak area , searching for potential tracts to deforest and streams of precious ore to plunder with their mining machines . They have a significant presence in the Stonetalon Mountains , chopping down trees and burning huge stretches of forest in the Windshear Crag basin . The goblins of Stonetalon are among the finest engineers of their race , and their inventions have allowed them to remove massive chunks of the forest in a few short months . The Venture Company is gradually destroying the remaining trees and taking the remaining resources from the earth There has been a near - complete annihilation of sections of the Stonetalon Mountains ( the Charred Vale in particular ) with lumber - cutting machine by the Venture Company . The Venture Company ’ s expeditions and mining operations changed much of the landscape to dusty , barren canyons and desolate cliffs . If this process continues , Stonetalon could soon become as much a wasteland as Desolace in the south or the Barrens in the east . This endeavor draws ire from the night elves and tauren alike , who find the deforestation barbaric and dangerous . Many of the tauren still hold the unrealistic hope that the Venture Company can be reasoned with , and this belief prevents progress . While the majority of the night elves and tauren take defensive roles , the Grimtotem tribe strikes back against the goblins . The Venture Company has an operation in the Sludge Fen , in the Barrens ’ northern hills . They also can be seen in Boulder Lode Mine , close to the shores of the Southfury River ( and the oft - overlooked western entrance to Orgrimmar ) . Other projects . The Venture Company activities can also be discovered in Northern Stranglethorn , where it is involved in various savage logging operations . By Cataclysm , it has deforested the whole area around its base . While the nearby Darkspear Trolls are troubled , they currently have other problems . Also , The Venture Trading Company is known to trade with various shady groups . The Defias Brotherhood is especially known for trading for a powerful poison Venture Co . " acquired " from Zanzil the Outcast , such as in the quest chain of . Elements of the Venture Company have also entered into the service of , via his agent , the emissary of the gnomish High Tinker who accompanied . Kael , via Overgrind , hired the Venture Company to recover the crashed Exodar , a portion of the Tempest Keep Draenei were able to escape with when the aforementioned was hijacked by Blood Elves under Kael ' Thas ' command . Wrath of the Lich King . The Venture Co . is present in the Grizzly Hills of Northrend as they try to deforest the land . They also appear at a small site in the Sholazar Basin , mining the crystals at the base of the Suntouched Pillar . Cataclysm . With the evacuation of Kezan by the Bilgewater Cartel goblins , it is unknown what role the Venture Co has after the events of the Cataclysm . Ranks . The Barrens . These members of the Venture Co . are found in the northeast part of the Barrens , the Sludge Fen . Relationship to Steamwheedle Cartel . Members of the Venture Trading Company are said to " run Ratchet " , and that one of their major operations is in the city . It is also said that the trade princes govern the city , and allow Gazlowe free reign to rule under their watchful eye . Thus Gazlowe is affiliated with the Steamwheedle Cartel , and the trade princes . It is also said that the trade princes have recently caused problems for the Venture Company , and that it looked increasingly likely that the goblins would turn on other . Thus it appears that the Venture Company is a powerful competitor in the city , but how they " run " the city is unclear . It is more likely that this is a boast and they merely have strong interests and contacts in Ratchet , although some form of Goblin Mafia is not impossible . In addition as noted above the Venture Company is run by a mogul , the hand of a trade prince . This would imply that Razdunk and the venture company has either betrayed its trade prince or one of the princes has betrayed the others .