Hank Stram Henry Louis " Hank " Stram ( ; January 3 , 1923 – July 4 , 2005 ) was an American football coach . He is best known for his 15 - year tenure with the American Football League ' s Dallas Texans / Kansas City Chiefs and the Chiefs of the NFL . Stram won three AFL Championships ( more than any other coach in the league ' s history ) and Super Bowl IV with the Chiefs . He also coached the most victories ( 87 ) , had the most post - season appearances ( 6 ) and the best post - season record in the AFL ( 5 – 1 ) . Stram is largely responsible for the introduction of Gatorade to the NFL due to his close association with Ray Graves , coach at the University of Florida during Gatorade ' s development and infancy . Hank Stram never had an offensive coordinator , defensive coordinator , or special teams coach during his legendary career with the Dallas Texans / Kansas City Chiefs . Biography . Early life and career . Stram was born Henry Louis Stram in Chicago in 1923 . His Polish - born father , Henry Wilczek , wrestled professionally under the name Stram and the family name was changed accordingly . He later grew up in Gary , Indiana , and graduated from Lew Wallace High School class of 1941 . ( The football stadium press box was renamed after him in his honor . ) He earned seven letters playing football and baseball and joined the Sigma Chi Fraternity at Purdue in the 1940s , playing in 1942 and again in 1946 and 1947 . Stram served in the US military during World War II interrupting his university career . He was an assistant football coach for the Boilermaker s from 1948 to 1955 and the head baseball coach from 1951 to 1955 . In 1996 , Stram and Len Dawson were inducted into the Purdue Athletic Hall of Fame . After coaching at Purdue , Stram was an assistant at Notre Dame , Southern Methodist University , and Miami . Professional football coaching career ( 1960 – 1977 ) . Stram was an innovator , a shrewd judge of talent , and an excellent teacher . He helped develop Hall of Fame rs Len Dawson , Bobby Bell , Buck Buchanan , Willie Lanier , Jan Stenerud and many others like Johnny Robinson , Ed Budde and Otis Taylor . He was also the first coach in professional football to use Gatorade on his sidelines and run both the I formation and two - tight end offense , still used in professional football today . On defense , the Chiefs employed a triple - stack defense , hiding the three linebackers behind defensive linemen . He was considered a motivational genius , and his emphasis on the Chiefs ' wearing of a patch commemorating the AFL in Super Bowl IV was one of his typical ploys , extracting maximum effort from players who had been derided by proponents of the NFL . Stram was inducted into the Pro Football Hall of Fame in 2003 , ironically , nine years " after " Bud Grant , the man whose team he had convincingly defeated in Super Bowl IV , had been enshrined . At the Hall of Fame ceremonies , Stram was so weakened by the effects of diabetes that Len Dawson pushed his former coach onto the stage in a wheelchair . Stram ' s induction speech was then played from a previously - recorded videotape . Stram ' s contributions to the game , like those of other AFL pioneers , helped to change the face of professional football . Dallas Texans . In 1959 , Lamar Hunt recruited Stram to coach his Dallas Texans in the new AFL , which commenced play in 1960 . Hunt had previously been a bench player at SMU when Stram had been coaching there and the Texans ' position had been turned down by Bud Wilkinson and Tom Landry , then an assistant at the New York Giants . The Texans played their first game in the new AFL in September 1960 and proved to be successful from the beginning . In 1962 , the Texans won the AFL Western Division and the AFL championship . The Texans won the championship against the Houston Oilers 20 - 17 in what was the longest professional football championship game ever played . Tommy Brooker kicked a field goal after nearly 16 minutes of overtime to win the game for the Texans and stop the Oilers from winning their third straight title . Kansas City Chiefs . The Dallas Texans became the Kansas City Chiefs in 1963 and continued their success . In 1966 , they won the AFL title again on the back of one of the best defensive teams in the history of professional football featuring three hall - of - famers and eight all star players . The Chiefs defeated the Buffalo Bills 31 – 7 in Buffalo . The Chiefs played the Green Bay Packers in Super Bowl I with the Packers winning 35 – 10 . Packers coach Vince Lombardi used a short passing game to overcome the Chiefs defense which proved successful with quarterback Bart Starr becoming the first Super Bowl MVP . In a 1968 game against the Oakland Raiders in Kansas City , the Chiefs entered the game without a healthy wide receiver ready to play . Stram went in to pro football ' s past and resurrected the T formation . The Chiefs won the game 24 - 10 running the ball 60 times for over 300 yards while passing only three times for 16 yards . The Kansas City Chiefs won the AFL championship again in 1969 . In Super Bowl IV , his ingenious innovations , the " moving pocket " and the " triple - stack defense " , dominated the Minnesota Vikings on both sides of the ball . In the Super Bowl , Stram became the first professional football coach to wear a microphone . Stram ' s recorded comments from that game have become classics : " " Just keep matriculatin ' the ball down the field , boys . " " , " " How could all six of you miss that play ? " " " " 65 Toss Power Trap " " , " " Kassulke was running around there like it was a Chinese fire drill " " , and his assessment of the Vikings ' ineffectual play : " " You can ' t do that in OUR league ! " " . In the clip where he asks to a referee " " How could all six of you miss that play ? " " the referee ' s response leads the confused Stram to mutter , " " No . What ? " " The Super Bowl victory was the second straight by a team from the AFL and added credibility to the newer league , which would complete a planned merger with the NFL the following season . In 1971 , the Chiefs won the AFC Western Division championship . The Miami Dolphins defeated the Chiefs on Christmas Day 1971 . The teams played the longest game in the history of professional football . After that , the Chiefs did not enjoy the same success , resulting in Stram leaving the franchise . Stram ' s tenure in Kansas City ended with a 35 – 15 loss at home to the same Viking team the Chiefs defeated in Super Bowl IV . New Orleans Saints . Stram became the head coach of the New Orleans Saints in 1976 , but posted losing records in his two seasons , 4 – 10 & 3 – 11 . Hampering Stram ' s efforts to rebuild the typically pathetic Saints was a severe elbow injury to quarterback Archie Manning , who missed the entire 1976 season and parts of the 1977 campaign . Stram also had to deal with continuous discipline problems caused by his leading rusher , Chuck Muncie , who was in the early stages of a cocaine addiction which would lead to his trade in 1980 from New Orleans to the San Diego Chargers . Perhaps the biggest highlight of his New Orleans tenure was a 27 – 17 win over his former team , the Kansas City Chiefs , at Arrowhead Stadium in 1976 , Stram ' s first victory with the Saints . The 1977 campaign culminated in an historic home loss to the previously winless Tampa Bay Buccaneers who were riding a 26 game losing streak over two seasons . Stram took the loss hard ; he burned the game film . He was fired after the final game of the season . Broadcasting career . Following his retirement from coaching , Stram enjoyed a long and successful career as a color commentator on CBS ' television and radio broadcasts of NFL games . Stram began broadcasting games for CBS in 1975 , originally calling games with Frank Glieber . After a brief hiatus so he could return to coaching , Stram returned to call games with Gary Bender in 1978 . His other broadcast partners were Jack Buck , Vin Scully , Curt Gowdy , Dick Stockton , Tim Brant , Steve Zabriskie , Sean McDonough , and Jim Nantz , along with various others . From 1979 through 1989 he also called Tampa Bay Buccaneers preseason football games for WTOG - TV in Tampa , Florida . As a broadcaster , he was best remembered for his near 20 year stint ( beginning in 1978 and lasting through the 1995 season ) with Jack Buck on radio broadcasts of " Monday Night Football " games . Stram ' s key broadcasting trademark was his habit of predicting the next play before it happened . On January 10 , 1982 , Stram , along with Vin Scully , called the famous between the San Francisco 49ers and the Dallas Cowboys . The game in question was immortalized by Dwight Clark ' s touchdown catch which elevated the 49ers into their first Super Bowl appearance ( the first of four during the 1980s ) . During a 1988 broadcasting trip to Indianapolis for a Chicago Bears – Colts game , Stram collapsed with a severely blocked aortic valve and underwent open heart surgery . He was hospitalized in Indianapolis for a week and later resumed his career with CBS . He remained a part of CBS ' television broadcast team until 1993 . His last game as a broadcaster was Super Bowl XXX for CBS Radio . Later life and death . Stram made a guest appearance as himself on the TV show " Coach " . In the episode , Stram was attending a coaching convention with fellow coaches Barry Switzer and George Allen . Hayden Fox , the fictional protagonist of the show , also attended the conference . Hank Stram retired to New Orleans , Louisiana , where he built a home in the town of Covington . He died at St . Tammany Parish hospital in Covington , from complications due to diabetes , on July 4 , 2005 .