Piccadilly Circus Piccadilly Circus was a street corner in London which was covered in various advertisements . It existed from the 20th century ( PROSE : " Time and Relative " et al ) until at least the age of the Earth Empire . ( COMIC : " Pirates of Vourakis " ) A statue of Eros was in the middle of Piccadilly Circus . ( PROSE : " Davarrk ' s Experiments " , " Revolution Man " ) It was located at the intersection of Regent Street and Shaftesbury Avenue , ( PROSE : " Endgame " ) near Totter ' s Lane ( GAME : " Dalek Attack " ) History . In 1934 , London was stormed by an Incato invasion force . Iris Wildthyme landed her Celestial Omnibus in Piccadilly Circus with an army of Mods in it . From Piccadilly Circus , the Mods began pushing back the Incato until they were cornered at Charing Cross Road and defeated by Iris . ( PROSE : " The Colour Scheme " ) In 1951 , the Eighth Doctor had a nap in a News Theatre in Piccadilly Circus . ( PROSE : " Endgame " ) In March 1963 , the Cold woke up and covered London in snow and ice . On 1 April , it attacked Piccadilly Circus , killing many people . The general public rationalised the attack as an avalanche caused by the cold - snap . ( PROSE : " Time and Relative " ) In 1967 , the Eighth Doctor , Samantha Jones , and Fitz Kreiner visited Piccadilly Circus to go to " The Revolution " . There , they shared several coffees with Jean - Pierre Rex . Rex was eventually offended by the conversation and he stormed off on a bus towards Trafalgar Square . ( PROSE : " Revolution Man " ) In 1973 , the Third Doctor and Jo Grant saw Piccadilly Circus from the second floor of the Moxon Collection . ( PROSE : " The Spear of Destiny " ) In 1977 , the Ninth Doctor and Rose Tyler visited a record shop in Piccadilly Circus where Rose bought an album by the Stranglers . ( PROSE : " The Red Bicycle " ) On 4 March 2005 , Rose Tyler got to work in the morning by taking a bus that went past Piccadilly Circus . ( TV : " Rose " ) In 2013 , when the Promethean s attacked humanity with their neuronic extractor , the screens of Piccadilly Circus were affected and they displayed a symbol of the sun . The crowd that was in Piccadilly Circus mentally devolved and began attacking each other . By the end of this rampage , smoke was billowing from the road and somebody had climbed half - way up the statue of Eros . The Eleventh Doctor took control of the neural extractor and used the symbol of his TARDIS to return higher thought patterns to humanity . The screens were also affected by this signal and displayed an image of a police box . ( COMIC : " Hunters of the Burning Stone " ) In 2015 , the Eleventh Doctor materialised his TARDIS in Piccadilly Circus . Along with Alice Obiefune and John Jones , he walked around the area and discovered that people were being mind controlled by a living story called Zzagnar . The advertisements on Piccadilly Circus ' screens were changed to messages worshipping Zzagnar . Everything went back to normal after the Doctor brought Zzagnar out of fiction and into reality . ( COMIC : " Give Free or Die " ) In 2254 , the Dalek s invaded Earth . When the Seventh Doctor liberated London from the Daleks , he went into the city through the sewers and came out near Piccadilly Circus . ( GAME : " Dalek Attack " ) Piccadilly Circus was still around during the age of the Earth Empire , although a few changes had been made since the early 21st century . Two large screens were placed on top of the advertisement building . These screens were used to broadcast Galactic News . After defeating the Skink s on Vourakis 3 , the Twelfth Doctor took Heddy Garber back to Earth . They landed near Piccadilly Circus and said their goodbyes in the crowd . ( COMIC : " Pirates of Vourakis " ) Known advertisements . In 2005 , McDonald ' s , Samsung , TDK , and Coca - Cola each had a screen at Piccadilly Circus . ( TV : " Rose " ) In 2015 , Lutz , Lowreal , Tessier , Hokey Coke , and a company that claimed to have " probably the best ginger beer in the world " advertised at Piccadilly Circus . There was also an ad for a musical adaptation of " The Birds " . The message , " call your mother " , was among the advertisements . ( COMIC : " Give Free or Die " ) Several centuries later , Coca - Cola and TDK were once again advertising . Sanyo also had an ad . ( COMIC : " Pirates of Vourakis " )