Scott D ' Amore Scott Francis D ' Amore ( August 8 , 1974 ) is a Canadian wrestler , manager , promoter , booker and entrepreneur . He formerly managed Team Canada in Total Nonstop Action Wrestling . He was also the former head of the creative team . He also owns and books Border City Wrestling and Prime Time Wrestling . D ' Amore is also the co - founder of Maximum Pro Wrestling . Career . D ' Amore began training with Doug Chevalier in 1991 at the age of sixteen . He debuted on June 14 , 1992 , defeating Otis Apollo in Amherstburg , Ontario . In 1993 he underwent further training under " Irish " Mickey Doyle , Denny Kass and Al Snow . He went on to work for World Championship Wrestling and the World Wrestling Federation as an enhancement talent from June 1993 to early 1996 . While working for WCW , he frequently trained at the WCW Power Plant . D ' Amore worked for a range of independent promotions . In 1995 D ' Amore toured Germany with the World Cup of Wrestling . In 1996 he toured Japan with Wrestle Association R and England with the English Wrestling Federation . Later that year he formed a tag team with Dave Clark as " Scott Hunter " known as " Gross Misconduct " , with the duo depicting ice hockey players . In 1996 he briefly traded his hockey stick for a Golf club and became " Chip Birdy " , a golfer . D ' Amore began working as a booker and producer for promotions throughout Canada . Border City Wrestling ( 1993 - 2003 , 2004 - 2007 ) . D ' Amore founded Border City Wrestling in 1993 along with Doug Chevalier and Chuck Fader . He began booking in 1994 when Chevalier left the area , and took over the promotion of the company when Fader resigned in 2000 , leaving D ' Amore as the sole owner . In February 2000 , D ' Amore formed a stable known as The Syndicate when he allied himself with Rhino to defeat D ' Lo Brown . The Syndicate eventually expanded to include " Arrogant " Otis Apollo , Johnny Swinger , Fantasy and Don Callis . BCW ceased operations for several months in late 2000 , before coming back in 2001 . The first show of 2001 was held on March 7 , and featured former Extreme Championship Wrestling talent including Tommy Dreamer , Johnny Swinger , Mikey Whipwreck , Sabu , Don " Cyrus " Callis and Nova ( D ' Amore had a tryout match with ECW in 1998 , and befriended many ECW employees ) . All the aforementioned held titles in BCW . In addition to promoting and wrestling , D ' Amore operates the Can - Am Wrestling School and trained dozens of wrestlers . He later turned face and began a heated feud with one of his students , A - 1 , in January 2005 after A - 1 interrupted a Hall of Fame ceremony . After being mostly inactive from 2004 – 2007 , D ' Amore started running events again regularly under the Border City Wrestling banner in 2008 . Total Nonstop Action Wrestling ( 2003 - 2010 ) . D ' Amore began working with Total Nonstop Action Wrestling , TNA as a road agent in 2003 , and brought in Chris Sabin , one of his former pupils . In 2004 , D ' Amore took an onscreen role as the coach of Team Canada . The propensity of the TNA character of " Coach D ' Amore " to interfere on Team Canada ' s behalf led to commentator Mike Tenay often referring to him as a " big fat load " and " Canadian bacon " . D ' Amore led Team Canada to numerous victories , feuding with Jerry Lynn , Dusty Rhodes and Dustin Rhodes . He also began working backstage as a creative team member and trainer , operating the TNA Academy along with Terry Taylor . On December 12 , 2004 , D ' Amore organised a benefit show for Sabu , who was incapacitated with a serious back injury . " A Night of Appreciation for Sabu " was held in Belleville , Michigan and featured wrestlers from TNA , BCW and ECW . In May 2005 , D ' Amore was appointed head of the TNA booking team . As a result of his increased offscreen workload , D ' Amore opted to reduce his onscreen appearances . To explain his absence , D ' Amore was attacked by Lance Hoyt at the Slammiversary PPV . Hoyt choke - slammed D ' Amore and then hit him with a moonsault . D ' Amore was taken on a stretcher as Team Canada spent weeks afterward talking about him being in the hospital . He came back as an on - screen force , however , when he used his BCW promotion in a plot to get Jeff Jarrett back the NWA World Heavyweight Championship . After that , he and Team Canada became fixtures in the Planet Jarrett stable . On November 13 at Genesis 2005 , D ' Amore tried to get the premiering Christian Cage , a longtime friend , to join Team Canada , and gave him a T - shirt to signify membership . At the end of the night , when Team Canada came out to help Jeff Jarrett beat down Team 3D , Christian came down . Under his Captain Charisma jacket , he was wearing the Team Canada shirt . After hugging D ' Amore , however , he gave him the Unprettier and helped Team 3D put Jarrett through a table , doublecrossing his former friend . An all - or - nothing 8 - man tag team match happened on the July 13 edition with them going against Rhino , Team 3D , and Jay Lethal , with a stipulation that the disbanding order would be null and void if Team Canada won ; Jay Lethal pinned A - 1 , ending Team Canada ' s run as a group in TNA . Afterwards at Victory Road , D ' Amore would say goodbye to the team once and for all , saying his farewells to all 4 members while blaming Young saying it was his fault they are disbanded . D ' Amore has not been seen on " Impact ! " until two years later on June 19 , 2008 , billed simply as a TNA Road Agent discussing Gail Kim . D ' Amore then appeared on the July 17 episode of " Impact ! " , only to get whipped by James Storm and Robert Roode . In July 2008 D ' Amore ' s contract with TNA expired and he left to work in Border City Wrestling . However , in August 2009 D ' Amore was hired back to TNA as the primary road agent for the Knockouts division . D ' Amore left TNA on February 3 , 2010 , just as it was announced that BCW would be merging with BSE Pro to form Maximum Pro Wrestling . Global Force Wrestling ( 2014 - present ) . On June 21 , 2014 , it was announced GFW close a working agreement with New Japan Pro Wrestling . On August 10 , D ' Amore made an appearance for NJPW . Later in the event , he joined the villainous Bullet Club stable .