2010 Rose Bowl The 2010 Rose Bowl , the 96th edition of the annual game , was a college football bowl game played on Friday , January 1 , 2010 at Rose Bowl Stadium in Pasadena , California . It featured the Ohio State Buckeyes against the Oregon Ducks . The Buckeyes won 26 – 17 . Because of sponsorship by Citi , the first game in the 2010 edition of the Bowl Championship Series was officially titled the " Rose Bowl Game presented by Citi " . The contest was televised on ABC with a radio broadcast on ESPN Radio and XM Satellite Radio ( Mike Tirico , Jon Gruden and Shelley Smith ) , which began at 1 : 30 PM ( PST ) with kickoff at 2 : 10 PM ( PST ) . The game was also broadcast on the Ohio State Sports Network WBNS 97 . 1 FM and Oregon Sports Network KUGN 590 AM . Ticket prices for all seats in the Rose Bowl were listed at $ 145 . The Rose Bowl Game was a contractual sell - out , with 64 , 500 tickets allocated to the participating teams and conferences . The remaining tickets went to the Tournament of Roses members , sponsors , City of Pasadena residents , and the general public . This was the 22nd and final Rose Bowl televised by ABC . Corporate sibling ESPN will take over coverage beginning in 2011 . This game was a separate BCS game from the National Championship Game , which the Pasadena Tournament of Roses also hosted . The 2010 Citi BCS National Championship Game was held on January 7 at 5 : 00 PM ( PST ) . Pre - game activities . The Pasadena Tournament of Roses Association announced the 2010 Royal Court on Monday , October 12 , 2009 and the Rose Queen on Tuesday , October 20 , 2009 at the Tournament House . The Queen , Natalie Innocenzi , and the Royal Court presided over the game . Also presiding at the game was Captain Chesley B . " Sully " Sullenberger III who was selected as the 2010 Rose Parade grand marshal , which was announced on Thursday , November 5 , 2009 . After the teams ' arrival in Southern California , they participated in the traditional Lawry ' s Beef Bowl in Beverly Hills and the Disney Media Day at Disneyland in nearby Anaheim . The 20th Anniversary of the Rose Bowl Hall of Fame induction ceremony was held at the Brookside golf club clubhouse on December 30 , 2009 . It was hosted by the Pasadena Quarterbacks Club , and Keith Jackson was the Master of Ceremonies . The honorees were former Wisconsin head coach Barry Alvarez , former Pac - 10 commissioner Tom Hansen , and former Ohio State offensive tackle John Hicks . The Rose Bowl Game Kickoff Luncheon on December 31 , 2009 , presented by Trader Joe ' s , was a celebration of the game by featuring the university coaches , athletes , marching bands and pep squads of the teams participating in the game , and the Rose Queen with her princesses and the 2009 Rose Bowl Game Hall of Fame inductees . The bands and cheerleaders from both schools participated in the early morning Rose Parade on Colorado Boulevard in Pasadena , California along with the floats from the two conferences . A salute to the men and women serving America throughout the world was scheduled before kickoff , with a flyover of four F - 18 jets . The flyover was performed by pilots of the Fighting Redcocks of Strike Fighter Squadron 22 ( VFA - 22 ) from the Naval Air Station at Lemoore , California . Teams . The teams were formally selected by the football committee of the Tournament of Roses on December 6 , 2009 . Ohio State represented the Big Ten Conference in the Rose Bowl as the conference ' s automatic bid after winning their 5th consecutive Big Ten championship by defeating Iowa 27 – 24 on November 14 , 2009 . Oregon represented the Pac - 10 as the conference ' s automatic bid after defeating Oregon State 37 – 33 in the Civil War on December 3 , 2009 . The pairing of the two conferences in the Rose Bowl is the oldest college football agreement between two major conferences in the United States . Ohio State had previously played in thirteen Rose Bowl Games with a record of 6 – 7 , winning their previous appearance over Arizona State 20 – 17 in the 1997 Rose Bowl . Oregon had previously played in four Rose Bowl Games with a record of 1 - 3 , being defeated in their previous appearance by Penn State Nittany Lions 38 – 20 in the 1995 Rose Bowl . In its only Rose Bowl win , Oregon defeated the Penn Quakers 14 – 0 in the 1917 Rose Bowl . The two teams had met seven times prior to this game , with the last coming on September 19 , 1987 , in Columbus , Ohio , where Ohio State defeated Oregon 24 – 14 . This was the second time the two teams faced one another in the Rose Bowl . Ohio State defeated Oregon 10 – 7 in the 1958 Rose Bowl . Prior to the 2010 game , Ohio State was 7 – 0 all time against Oregon in football . It was the first time the outright Big Ten champion met the outright Pac - 10 champion in the Rose Bowl since the 2004 Rose Bowl between Michigan and Southern California . Ohio State wore its white jerseys on the west sideline while Oregon wore its dark jerseys on the east . Game notes . Oregon won the coin toss to begin the game and decided to defer to the second half . Ohio State quarterback Terrelle Pryor was selected the game ' s offensive Most Valuable Player . His performance included passing for a season - high 266 yards and rushing for 72 yards . Oregon defensive end Kenny Rowe was the game ' s defensive Most Valuable Player . He recorded 3 sacks , tying a Rose Bowl Record . The game lasted from 2 : 11 pm to 5 : 22 pm PT for a total elapsed time of 3 hours 11 minutes . The officials were Scott Novak ( referee ) , John Mascarello ( umpire ) , George Gusman ( linesman ) , Walt Coleman ( line judge ) , Terry Jones ( back judge ) , Joe Blubaugh ( field judge ) , Eugene Hall ( side judge ) . The game time temperature was 71 deg , wind at 5 mph ESE , on a sunny afternoon . Following the game in June , Citi decided to end the sponsorship of the Rose Bowl game .