Los Angeles Rams The Los Angeles Rams are a professional American football team based in Los Angeles , California . They are currently members of the West Division of the National Football Conference ( NFC ) in the National Football League ( NFL ) . The Rams have won three NFL Championships ( two pre - merger , and one Super Bowl ) . The Rams began playing in 1936 in Cleveland , Ohio . The NFL considers the franchise as a second incarnation of the previous Cleveland Rams team that was a charter member of the second American Football League . Although the NFL granted membership to the same owner , the NFL considers it a separate entity since only four of the players ( William " Bud " Cooper , Harry " The Horse " Mattos , Stan Pincura , and Mike Sebastian ) and none of the team ' s management joined the new NFL team . The team then became known as the Los Angeles Rams after the club moved to Los Angeles , California in 1946 , opting not to compete with Paul Brown ' s Cleveland Browns of the All - America Football Conference . Following the 1979 season , the Rams moved south to the suburbs in nearby Orange County , playing their home games at Anaheim Stadium in Anaheim for fifteen seasons ( 1980 – 94 ) , keeping the Los Angeles name . The club moved east to St . Louis prior to the 1995 season . In 2016 , they relocated back to Los Angeles . Franchise history . Cleveland Rams ( 1936 – 1945 ) . The Cleveland Rams were founded by attorney Homer Marshman in 1936 . Their name , the Rams , comes from the nickname of Fordham University . " Rams " was selected to honor the hard work of the football players that came out of that university . They were part of the newly formed American Football League and finished the 1936 regular season in second place with a 5 – 2 – 2 record , trailing only the 8 – 3 record of league champion Boston Shamrocks . The following year the Rams joined the National Football League on February 12 , 1937 , and were assigned to the Western division to replace the St . Louis Gunners , who had left the league after a three - game stint in the 1934 season . From the beginning , they were a team marked by frequent moves , playing in three stadiums over several losing seasons . In June 1941 , the Rams were bought by Dan Reeves and Fred Levy , Jr . ; Reeves , the principal owner , was an heir to his family ' s grocery - chain business ; when the company was purchased by A & P , he used some of his inheritance to buy the team . in April 1943 , Reeves bought out Levy ( who later rejoined Reeves in the ownership of the Rams ) . The franchise suspended operations and sat out the 1943 season because of a shortage of players during World War II and resumed playing in 1944 . The team finally achieved success in 1945 , which proved to be their last season in Ohio . Quarterback Bob Waterfield , a rookie from UCLA , passed , ran , and place - kicked his way to the league ' s Most Valuable Player award and helped the Rams achieve a 9 – 1 record and winning their first NFL Championship , a 15 – 14 home field victory over the Washington Redskins on December 16 . The victory was provided by a safety ; Redskins great Sammy Baugh ' s pass caromed off the goal post and bounded through his own end zone . The next year rules were changed that made this a mere incomplete pass . Los Angeles Rams ( 1946 – 1994 ) . Los Angeles Rams : Los Angeles Era ( 1946 - 1979 ) . 1946 - 1948 : Starting over in Los Angeles . On January 11 , 1946 , Reeves pressured the NFL to allow his team to relocate to Los Angeles and its 92 , 000 seat Los Angeles Memorial Coliseum in 1946 , despite the fact that the closest NFL city was over away in Chicago . At the time , the NFL did not allow African - American s to play in the league . The commissioners of the Los Angeles Coliseum stipulated as part of the agreement that the team be integrated , and the team signed UCLA players Kenny Washington and Woody Strode , who became the first two blacks to play in the NFL , post World War II . The Rams were the second NFL team to represent Los Angeles but the first to actually play there ; the Los Angeles Buccaneers , a traveling team stocked with Southern California natives , played in 1926 . The Rams played their first pre - season game against the Washington Redskins in front of a crowd of 95 , 000 fans . The team finished their first season in LA with a 6 - 4 - 1 record , second place behind the Chicago Bears . At the end of the season Walsh was fired as head coach . The Coliseum , built in 1922 and used in the 1932 Summer Olympics , was the home of the Rams for more than thirty years . In 1948 , halfback Fred Gehrke painted horns on the Rams ' helmets , making the first modern helmet emblem in pro football . The next year , the Rams merged with fellow Coliseum tenants , the Los Angeles Dons . 1949 - 1955 : Three - end formation . Between 1949 and 1955 , the Rams played in the NFL championship game four times , winning once ( in 1951 ) . During this period , they had the best offense in the NFL , led by quarterbacks Bob Waterfield and Norm Van Brocklin ( from 1951 ) . Wide receiver Elroy Hirsch , teamed with fellow Hall - of - Famer Tom Fears , helped create the style of Rams football as one of the first big play receivers . During the 1951 Championship season , Hirsch posted 1 , 495 receiving yards with 17 touchdowns . The popularity of this wide - open offense enabled the Los Angeles Rams to become the first pro football team to have all its games televised ( in 1950 ) . 1956 - 1962 : Tanking out . The Rams posted losing records in all but two seasons between 1956 and 1966 . In those two seasons , the club finished with a 6 and 6 record in 1957 followed by an 8 and 4 mark and a strong second place showing the next year . Led by business executive Pete Rozelle and his use of television , the Rams remained a business success despite the team ' s poor record . In a 1957 game against the San Francisco 49ers , the Rams set a record for attendance for a regular season NFL game with 102 , 368 . The Rams drew over 100 , 000 fans twice the following year . 1963 - 1969 : The Fearsome Foursome . The 1960s were defined by the Rams great defensive line of Rosey Grier , Merlin Olsen , Deacon Jones , and Lamar Lundy , dubbed the " Fearsome Foursome " . This group was put together by then head coach Harland Svare . It was this group of players who restored the on - field luster of the franchise in 1967 when the Rams reached ( but lost ) the conference championship under legendary coach George Allen . That 1967 squad would become the first NFL team to surpass one million spectators in a season , a feat the Rams would repeat the following year . In each of those two years , the L . A . Rams drew roughly double the number of fans that could be accommodated by their current stadium for a full season . George Allen led the Rams from 1966 – 70 and introduced many innovations . These included hiring a young Dick Vermeil as one of the first special teams coaches . Though Allen would enjoy five straight winning seasons and win two divisional titles in his time with the Rams he never won a playoff game with the team , losing in 1967 to Green Bay 28 - 7 and in 1969 23 - 20 to Minnesota . Allen would leave after the 1970 season to take the head coaching job for the Washington Redskins . 1970 - 1972 : Changes . Quarterback Roman Gabriel played eleven seasons for the Rams dating from 1962 - 72 . From 1967 - 71 , Gabriel led the Rams to either a first - or second - place finish in their division every year . He was voted the MVP of the entire NFL in 1969 , for a season in which he threw for 2 , 549 yards and 24 TDs while leading the Rams to the playoffs . During the 1970 season , Gabriel combined with his primary receiver Jack Snow for 51 receptions totaling 859 yards . This would prove to be the best season of their eight seasons as teammates . In 1972 Chicago industrialist Robert Irsay purchased the Rams for $ 19 million and then traded the franchise to Carroll Rosenbloom for his Baltimore Colts and cash . The Rams remained solid contenders in the 1970s , winning seven straight NFC West championships between 1973 - 79 . Though they clearly were the class of the NFC in the 1970s along with the Dallas Cowboys and Minnesota Vikings , they lost the first 4 conference championship games they played in that decade , losing twice each to Minnesota ( 1974 , 1976 ) and Dallas ( 1975 , 1978 ) . 1973 - 1979 : NFC West Champs . The Rams ' coach for this run was Chuck Knox , who led the team through the 1977 season . The Chuck Knox - coached Rams featured an unremarkable offense carried into the playoffs annually by an elite defensive unit . The defining player of the 1970s L . A . Rams was Jack Youngblood . Youngblood was called the ' Perfect Defensive End ' by fellow Hall - of - Famer Merlin Olsen . His toughness was legendary , notably playing on a broken leg during the Rams ' run to the 1980 Super Bowl . His blue - collar ethic stood in opposition to the perception that the Rams were a soft " Hollywood " team . However , several Rams players from this period took advantage of their proximity to Hollywood and crossed over into acting after their playing careers ended . Most notable of these was Fred Dryer , who starred in the TV series " Hunter " from 1984 - 1991 . Ironically , it was the Rams ' weakest divisional winner ( an aging 1979 team that only achieved a 9 - 7 record ) that would achieve the team ' s greatest success in that period . Led by third - year quarterback Vince Ferragamo , the Rams shocked the heavily - favored and two - time defending NFC champion Dallas Cowboys 21 - 19 in the Divisional Playoffs , then shut out the Tampa Bay Buccaneers 9 - 0 in the conference championship game to win the NFC and reach their first Super Bowl . Along with Ferragamo , key players for the Rams were halfback Wendell Tyler , offensive lineman Jackie Slater , and Pro Bowl defenders Jack Youngblood and Jack " Hacksaw " Reynolds . The Rams ' opponent in their first Super Bowl was the defending champion Pittsburgh Steelers . The game would be a virtual home game for the Rams as it was played in Pasadena at the Rose Bowl . Although some oddsmakers set the Rams as a 10½ point underdog , the Rams played Pittsburgh very tough , leading at halftime 13 - 10 and at the end of the 3rd quarter 19 - 17 . In the end , however , the Steelers finally asserted themselves , scoring two touchdowns in the 4th quarter and completely shutting down the Rams offense to win their 4th Super Bowl , 31 - 19 . Los Angeles Rams : Anaheim Era ( 1980 - 1994 ) . 1979 - 1981 : Starting over in Anaheim . Prior to the 1979 Super Bowl season , owner Carroll Rosenbloom died in a drowning accident and his widow , Georgia Frontiere , inherited 70 % ownership of the team . Frontiere then fired stepson Steve Rosenbloom and assumed total control of Rams operations . As had been planned prior to Rosenbloom ' s death , the Rams moved from their longtime home at the Coliseum to Anaheim Stadium in nearby Orange County in 1980 . The reason for the move was twofold . First , the Los Angeles Memorial Coliseum was exceedingly difficult to sell out with a capacity of 100 , 000 . Former Rams executive Pete Rozelle had since become NFL commissioner , creating a ' black - out rule ' preventing any unsold - out game from being broadcast in its local market . Second , this move was following the population pattern in Southern California , which was causing rapid growth of affluent suburbs in greater Orange County . Anaheim Stadium was originally built in 1965 to be the home of the California Angels . To accommodate the Rams ' move , the ballpark was reconfigured with luxury suites and enclosed to accommodate crowds of about 65 , 000 for football . In 1982 , the Los Angeles Memorial Coliseum was occupied by the erstwhile Oakland Raiders . The combined effect of these two moves was to divide the Rams ' traditional fanbase in two . This was coupled with the early 1980s being rebuilding years for the club , while the Raiders were winners of Super Bowl XVIII in 1983 . Meanwhile , the Los Angeles Lakers won championships in 1980 and 1982 en route to winning five titles in that decade , the Los Angeles Dodgers won the World Series in 1981 and 1988 , and even the Los Angeles Kings made a deep run in the playoffs in 1982 . 1983 - 1991 : Robinson takes over the Rams . The hiring of coach John Robinson in 1983 provided a needed boost for pro football in Orange County . The former USC coach led the Rams to the playoffs six times in his nine seasons . They made the NFC Championship Game in 1985 , where they would lose to the eventual Champion Chicago Bears . The most notable player for the Rams during that period was running back Eric Dickerson , who was drafted in 1983 out of SMU and won Rookie of the Year . In 1984 , Dickerson rushed for 2 , 105 yards , setting a new NFL record . Dickerson would end his five hugely successful years for the Rams in 1987 by being traded to the Indianapolis Colts for a number of players and draft picks after a bitter contract dispute , shortly after the players ' strike that year ended . Dickerson would remain as the Rams ' career rushing leader with 7 , 245 yards until the 2010 season . Despite the Dickerson trade , the Rams remained contenders due to the arrival of the innovative offensive leadership of Ernie Zampese . Zampese used the intricate timing routes he had used in making the San Diego Chargers a state - of - the - art offense . Under Zampese , the Rams rose steadily from 28th - rated offense in 1986 to 3rd in 1990 . In the late 1980s the Rams featured a gifted young QB in Jim Everett , a solid rushing attack , and a fleet of talented WRs . After an 11 - 5 record during the 1989 regular season , it was a team that seemed destined for greater things , until a crushing defeat at the hands of the San Francisco 49ers in the 1989 NFC Championship game . 1990 - 1994 : Georgia ' s Endgame for the LA Rams . The Rams never recovered from the humiliation . The first half of the 1990s featured losing records , no playoff appearances for the Rams and waning fan interest . The return of Chuck Knox as head coach , after Knox ' s successful stints as head coach of the Buffalo Bills and Seattle Seahawks , would not boost the Rams ' fortunes . His run - oriented offense marked the end of the Zampese tenure in 1993 . Georgia Frontiere ' s strategy was to hire Knox whose offensive philosophy of " Ground Chuck " had long since become ineffective ; especially in light of the fact that John Shaw , the team ' s general manager , continued to waste draft picks on substandard talent . The offensive scheme was unsteady and unspectacular . This porous offense continued to alienate fans . In the years preceding the relocation , management traded Jim Everett and released Kevin Greene , an all - pro defensive linebacker . This furthered the chasm between success and the Rams organization . The losing seasons increased . At this point , Georgia Frontiere blamed poor front office decisions on their stadium situation . Neither Orange County , nor the city of Los Angeles was prepared to build a publicly financed stadium for the team in light of the fact that there were at least 3 perfectly suitable stadiums at the time . Georgia Frontiere attempted to relocate the Rams to Baltimore , Maryland . That deal was eventually nixed . Mrs . Frontiere then sought to relocate the team to the city of St . Louis . NFL owners initially voted to oppose the move . Owners of the Buffalo Bills , New York Jets and Giants , the Washington Redskins , the Phoenix Cardinals and the Minnesota Vikings opposed the move and argued that Mrs . Frontiere , who pleaded poverty as a basis for relocation , had " horribly mismanaged " the team . Nevertheless , Mrs . Frontiere threatened legal action and NFL Commissioner Paul Tagliabue acquiesced to Mrs . Frontiere ' s demands . The team eventually bolted for St . Louis . As part of the agreement , the city agreed to build a publicly financed stadium and guaranteed that the stadium would be in the top 25 % of all stadiums in the National Football League . Georgia Frontiere waived the clause after the 10 year threshold , as the city implemented a later plan to improve the stadium . Nevertheless , the move left many in the Los Angeles area and many of those indifferent to the situation to be embittered toward the NFL . That sentiment was best expressed by Fred Dryer , who at the time said " I hate these people [ the Rams and their owner , Georgia Frontiere ] for what they did , taking the Rams logo with them when they moved to St . Louis . That logo belonged to Southern California . " Steve Rosenbloom , formerly the general manager of the team during Carroll Rosenbloom ' s tenure , opined that teams come and go , but for a team to leave Los Angeles ( the second largest market in the country ) for St . Louis ( approximately the eighteenth largest market in the country ) was simply irresponsible and foolish . St . Louis Rams ( 1995 – present ) . Under the terms of the Rams ' deal with Anaheim , they were to receive the rights to develop plots of land near the Stadium . When nothing came of these plans Georgia Frontiere got permission to relocate the team . This permission was only granted after the building of the Arrowhead Pond , a multi - use sports arena for hockey and basketball now known as Honda Center , in close proximity to Anaheim Stadium . The Rams agreed to let the Pond be built within miles of Anaheim Stadium with an ' out clause ' to pay the City of Anaheim an amount of money in millions to release them from the lease . After an aborted move to Baltimore , the Rams moved from Los Angeles to St . Louis in early 1995 , initially playing at Busch Memorial Stadium until the ( TWA ) Trans World Dome ( now the Edward Jones Dome ) was completed . The NFL owners originally rejected the move — until Frontiere agreed to share some of the permanent seat license revenue she was to receive from St . Louis . That same year the then - Los Angeles Raiders were threatening to relocate as well — and did , back to Oakland , leaving the second - largest market with no NFL team . 1995 – 1999 : Starting over in St . Louis . The 1995 and 1996 seasons the Rams were under the direction of head coach Rich Brooks . Their most prolific player from their first two seasons was the fan - favorite Isaac Bruce . Then in 1997 , Dick Vermeil was hired as the head coach . In 1997 , the Rams traded up in the draft to select future All - Pro offensive tackle Orlando Pace . The Rams were very well known for their high powered offense in 1999 . Prior to the season , the Rams traded a second and a fourth round draft pick for future league MVP , Marshall Faulk . The season started with Trent Green injuring his leg in preseason that would sideline him for the entire season . Vermeil told the public that the Rams would " Rally around Kurt Warner , and play good football . " Kurt Warner , a QB that played for the Iowa Barnstormers just a few years prior , synced up with Marshall Faulk and Isaac Bruce to lead the Rams to one of the most historic Super Bowl offenses in history , posting 526 points for the season . This was the beginning of what would later become known around the league as " The Greatest Show On Turf . " 2000 – 2005 : Greatest Show on Turf . Following the Rams win in Super Bowl XXXIV against the Tennessee Titans , Dick Vermeil retired and Vermeil ' s Offensive Coordinator Mike Martz was hired . He managed to take the Rams to Super Bowl XXXVI , losing to the New England Patriots . Mike Martz helped the Rams establish a pass - first identity that would post an NFL record amount of points forged over the course of 3 seasons ( 1999 – 2001 ) . However , in the first round in the 2004 draft , the Rams chose Oregon State running back Steven Jackson as the 24th pick of the draft . Jackson has been one of the Rams ' most successful running backs since the Rams ' arrival in St . Louis . Martz was criticized by many as careless with game management and often feuding with several players as well as team president and general manager , Jay Zygmunt . However , most of his players respected him and went on record saying they enjoyed him as a coach . In 2005 , Mike Martz was ill and hospitalized for several games , allowing assistant head coach Joe Vitt to coach the remainder of the season , although Martz was cleared later in the season , team president John Shaw would not allow him to come back to coach the team . 2006 – 2008 : Struggles . After the Rams fired Mike Martz , Scott Linehan took control of an 8 – 8 team in 2006 . In 2007 , Linehan led the Rams to 3 – 13 . Following the 2007 season , Georgia Frontiere died January 18 , 2008 after a 28 - year ownership commencing in 1979 . Ownership of the team passed to her son Dale " Chip " Rosenbloom and daughter Lucia Rodriguez . Chip Rosenbloom was named the new Rams majority owner . Linehan was already faced with scrutiny from several players in the locker room , including Torry Holt and Steven Jackson . Linehan was then fired on September 29 , 2008 , after the team started the season 0 – 4 . Jim Haslett , Defensive Coordinator under Linehan , was interim head coach for the rest of the 2008 season . John Shaw then resigned as president , and personnel chief Billy Devaney was promoted to general manager on December 24 , 2008 , after the resignation of former president of football operations and general manager Jay Zygmunt on December 22 . 2009 – present : Dawn of a new era . On January 17 , 2009 Steve Spagnuolo , formerly the Defensive Coordinator of the New York Giants , was named the new head coach of the franchise . Spagnuolo hired Pat Shurmur and Ken Flajole as his offensive and defensive coordinator respectively . In Spagnuolo ' s first off season with the Rams , they offered Baltimore Raven center Jason Brown a record contract to come play center for the Rams . On May 31 , 2009 , the " St . Louis Post - Dispatch " reported that the majority owners Chip Rosenbloom and Lucia Rodriguez officially offered their majority share of Rams for sale . They retained the services of Goldman Sachs , a prominent investment banking firm , to help facilitate the sale of the Rams by evaluating bids and soliciting potential buyers . The sale price was unknown , but at the time " Forbes " magazine ' s most recent estimate listed the Rams ' value at $ 929 million . In February 2010 it was reported that Shahid Khan , a businessman from Urbana , Illinois , had signed an agreement to acquire the 60 % ownership interest of Rosenbloom and Rodriguez , subject to approval by NFL owners . However , a month later , on the final day to do so , then - minority owner Stan Kroenke announced that he would invoke his right of first refusal to buy the 60 percent of the team that he did not already own , which had the potential be complicated by NFL rules prohibiting NFL teams from owning other teams in markets where there is already an NFL team ( through Kroenke Sports Enterprises , his family owns the Denver Nuggets , the Colorado Avalanche , their home arena , the Pepsi Center , and Altitude Sports and Entertainment ) . On August 25 , 2010 , NFL owners unanimously approved Stan Kroenke as the owner of the franchise , on the condition that Kroenke eventually divest his Colorado sports interests - a move that was done by transferring ownership of the Nuggets , Avalanche , the Pepsi Center , and Altitude to his son Josh Kroenke . The Rams earned the first pick in the 2010 NFL Draft after finishing the 2009 season with a 1 - 15 record . The team used the pick to select quarterback Sam Bradford from Oklahoma . The Rams finished the 2010 season second in the NFC West with a record of 7 - 9 . Rookie quarterback Sam Bradford started all 16 games for the Rams after earning the starting position during the preseason . On October 24 , 2010 , running back Steven Jackson passed Eric Dickerson as the franchise ' s career rushing leader . On January 18 , 2011 the Rams hired Josh McDaniels as the Offensive Coordinator which offers the team a new style of offense . McDaniels has been known to create superstar Quarterbacks in league with such players such as Tom Brady , Matt Cassel , and Kyle Orton . On February 4 , 2011 , Rookie quarterback Sam Bradford was named the NFL ' s Offensive Rookie of the Year . Sam Bradford received 44 of the 50 possible from the nationwide panel of media members . Bradford finished the 2010 season off with a 60 % completion percentage , 18 touchdowns , and 15 interceptions . The last three quarterbacks to win this award are Ben Roethlisberger of the Pittsburgh Steelers in 2004 , Vince Young of the Tennessee Titans in 2006 , and Matt Ryan of the Atlanta Falcons . Logo and uniforms . The Rams were the first professional American football team to have a logo on their helmets . Ever since halfback Fred Gehrke , who worked as a commercial artist in off - seasons , painted ram horn s on the team ' s leather helmets in 1948 , the logo has been the club ' s trademark . When the team debuted in 1937 , the Rams ' colors were red and black , featuring red helmets , black uniforms with red shoulders and sleeves , tan pants , and red socks with black and white stripes . One year later they would switch their team colors to gold and royal blue , with gold helmets , white pants , royal blue uniforms with gold numbers and gold shoulders , white pants with a royal stripe , and solid royal blue socks . By the mid - 1940s the Rams had adopted gold jerseys ( with navy blue serif numerals , navy blue shoulders , gold helmets , white pants with a gold - navy - gold stripe , and gold socks with two navy stripes ) . The uniforms were unchanged as the team moved to Los Angeles . The helmets were changed to navy in 1947 . When Gehrke introduced the horns , they were painted yellow - gold on navy blue helmets . In 1949 the team adopted plastic helmets , and the Rams ' horns were rendered by the Riddell company of Des Plaines , Illinois , which baked a painted design into the helmet at its factory . Also in 1949 the serif jersey numerals gave way to more standard block numbers . Wider , bolder horns joined at the helmet center front and curving around the earhole appeared in 1950 ; this design was somewhat tapered in 1954 – 1955 . Also in 1950 a blue - gold - blue tri - stripe appeared on the pants and " Northwestern University - style " royal blue stripes were added to jersey sleeves . A white border was added to the blue jersey numerals in 1953 . So - called " TV numbers " were added on jersey sleeves in 1956 . In accordance with a 1957 NFL rule dictating that the home team wear dark , primary - colored jerseys and the road team light shirts , the Rams hurriedly readied for the regular season new royal - blue home jerseys with golden striping and golden front and back numerals with a white border . The white border was removed in 1958 . The Rams continued to wear their golden jerseys for 1957 road games , but the following year adopted a white jersey with blue numerals and stripes . In 1962 – 63 the team ' s road white jersey featured a UCLA - style blue - gold - blue crescent shoulder tri - stripe . In 1964 , concurrent with a major remodeling of the team ' s Los Angeles Memorial Coliseum home , the colors were changed to a simpler blue and white . The new helmet horns were white , wider , and separated at the helmet center front . The blue jersey had white numerals with two white sleeve stripes . The white jersey featured blue numerals and a wide blue crescent shoulder stripe . A 1964 league rule allowed teams to wear white jerseys for home games and the Rams were among several teams to do so ( the Dallas Cowboys , who introduced their blue - white - silverblue uniform that season , have worn white at home ever since ) . The pants were white with a thick blue stripe . In 1970 , in keeping with the standards of the fully - merged NFL and AFL , names appeared on the jersey backs for the first time . The sleeve " TV numbers , " quite large compared to those of other teams , were made smaller in 1965 . From 1964 to early 1972 the Rams wore white jerseys for every home league game and exhibition , at one point not wearing their blue jerseys at all from 1967 to 1971 ; it was a tradition that continued under coaches Harland Svare , George Allen , and Tommy Prothro . But new owner Carroll Rosenbloom did not particularly like the Rams ' uniforms , so in pursuit of a new look the team wore its seldom - used blue jerseys for most home games in 1972 . During that season Rosenbloom ' s Rams also announced an intention to revive the old blue - and gold colors for 1973 , and asked fans to send in design ideas . The colors returned to yellow - gold and blue in 1973 . The new uniform design consisted of yellow - gold pants and curling rams horns on the sleeves – yellow gold horns curving from the shoulders to the arms on the blue jerseys , which featured golden numerals ( a white border around the numerals , similar to the 1957 style , appeared for two exhibitions and was then removed ) . Players ' names were in contrasting white . The white jersey had similarly - shaped blue horns , blue numerals and names . The white jerseys also had yellow gold sleeves . The gold pants included a blue - white - blue tri - stripe , which was gradually widened through the 1970s and early 1980s . The blue socks initially featured two thin golden stripes , but these were rarely visible . From 1973 - 1976 the Rams were the only team to wear white cleats on the road and royal blue cleats at home . The new golden helmet horns were of identical shape , but for the first time the horn was not factory - painted but instead a decal applied to the helmet . The decal was cut in sections and affixed to accommodate spaces for face - mask and chin - strap attachments , and so the horn curved farther around the ear hole . Jersey numerals were made thicker and blunter in 1975 . The Rams primarily wore blue at home with this combination , but after 1977 would wear white on occasion at home , notably for games against the Dallas Cowboys ( who usually do not wear their blue jerseys due to the popular notion that the Cowboys ' blue jerseys are jinxed ) and selected AFC teams . The team wore its white jerseys for most of its 1978 home dates , including its post - season games with the Minnesota Vikings and Cowboys . Standard gray face masks became dark blue in 1981 . The Rams wore white jerseys exclusively in the 1982 and 1993 seasons , as well as other selected occasions throughout their 15 seasons in Anaheim . The team ' s colors were changed from yellow gold and blue to " New Century Gold " ( old gold ) and " Millennium " ( navy ) blue in 2000 following the Super Bowl win . A new logo of a ram ' s head was added to the sleeves and gold stripes were added to the sides of the jerseys . The new gold pants no longer featured any stripes . Blue pants and White pants with a small gold stripe ( an extension off the jersey stripe that ended in a point ) were also an option with the Rams only electing to wear the white set in a pre - season game in San Diego in 2001 . The helmet design essentially remains the same as it was in 1948 , except for updates to the coloring , navy blue field with gold horns . The 2000 rams ' - horn design features a slightly wider separation at the helmet ' s center . Both home and away jerseys had a gold stripe that ran down each side , but that only lasted for the 2000 and 2001 seasons . In 2003 , the Rams wore blue pants with their white jerseys for a pair of early - season games , but after losses to the New York Giants and Seattle Seahawks , the Rams reverted to gold pants with their white jerseys . In 2005 , the Rams wore the blue pants again at home against Arizona and on the road against Dallas . In 2007 , the Rams wore all possible combinations of their uniforms . They wore the Blue Tops and Gold Pants at home against Carolina , San Francisco , Cleveland , Seattle , and on the road against Dallas . They wore the Blue Tops and Blue Pants at home against Arizona , Atlanta , and Pittsburgh on Marshall Faulk night . They wore the Blue Tops and White Pants on the road in Tampa Bay and at home against Green Bay . They wore White Tops and Gold Pants at New Orleans and San Francisco . They wore White Tops and White Pants at Seattle and Arizona . And they wore White Tops and Blue Pants at Baltimore and Cincinnati . In 2008 , the Rams went away with the gold pants . The gold pants were used for only one regular season game at Seattle . The blue jerseys with white pants and white jerseys with blue pants combination were used most of the time . For the 2009 season , the Rams elected to wear the white pants with both jerseys for the majority of the time except the games against the Vikings and Texans ( see below ) where they wore the throwback jerseys from the 1999 season , week 2 in Washington when they wore gold pants with the blue jersey , and week 12 against Seattle when the wore blue pants with the blue jersey . Since moving to St . Louis , the Rams have always worn blue at home . Like most other teams playing in a dome , the Rams do not need to wear white to gain an advantage with the heat despite the team ' s midwestern geographic location . The Rams wore their white jerseys and blue pants in St . Louis against the Dallas Cowboys , on October 19 , 2008 , forcing the Cowboys to wear their " unlucky " blue uniforms , and won the game 34 - 14 . The NFL has approved the use of throwback uniforms for the club during the 2009 season to celebrate the 10th anniversary of the 1999 World Championship Team . The Rams wore the throwback uniforms for two home games in 2009 - October 11 against the Minnesota Vikings and December 20 against the Houston Texans . The Rams wore their 1999 throwbacks again on October 31 , 2010 , when they beat the Carolina Panthers 20 - 10 . In 1994 , the team ' s last season in Southern California , the Rams wore jerseys and pants replicating those of their 1951 championship season for their September games with the San Francisco 49ers and Kansas City Chiefs . Players of note . Pro Football Hall of Famers . Former Rams in the Pro Football Hall of Fame include Joe Namath ( 12 ) , Ollie Matson ( 33 ) , Andy Robustelli ( 81 ) , Dick " Night Train " Lane ( also 81 ) , coach Earl " Dutch " Clark , and general manager Tex Schramm . GM and later NFL Commissioner Pete Rozelle and coach Sid Gillman are also members of the Hall of Fame , but were elected on the basis of their performances with other teams or ( in the case of Rozelle ) NFL administration . St . Louis Football Ring Of Fame . Former Rams are included in the Ring Of Fame in the Edward Jones Dome . Most players are Hall of Famers , but there are a few exceptions , as well as some team executives and coaches . Former Rams Former Team Executives and Coaches Retired numbers . Numbers that have been retired by the Rams . Radio and television . The Rams were the first NFL team to televise their home games ; in a sponsorship arrangement with Admiral television , all home games of the 1950 NFL season were shown locally . The Rams also televised games in the early 1950s . The 1951 NFL Championship Game was the first championship game televised coast - to - coast ( via the DuMont Network ) . During the team ' s years in Los Angeles all games were broadcast on KMPC radio ( 710 AM ) ; play - by - play announcers were Bob Kelley ( who accompanied the team from Cleveland and worked until his death in 1965 ) , Dick Enberg ( 1966 – 77 ) , Al Wisk ( 1978 – 79 ) , Bob Starr ( 1980 – 89 , 1993 ) , Eddie Doucette ( 1990 ) , Paul Olden ( 1991 – 92 ) , and Steve Physioc ( 1994 ) . Analysts included Gil Stratton , Steve Bailey , Dave Niehaus ( 1968 – 72 ) , Don Drysdale ( 1973 – 76 ) , Dick Bass ( 1977 – 86 ) , Jack Youngblood ( 1987 – 91 ) , Jack Snow ( 1992 – 94 ) , and Deacon Jones ( 1994 ) . The Rams ' flagship radio station is 101 . 1 FM WXOS , a sports station in St . Louis with ESPN Radio Affiliation . Steve Savard , is the play - by - play man with D ' Marco Farr in the color spot and Brian Stull reporting from the field . From 2000 – 08 KLOU FM 103 . 3 was the Rams ' flagship station with Savard as the play - by - play announcer . Until October 2005 , Jack Snow had been the color analyst since 1993 , dating back to the team ' s days in the Los Angeles area . Snow left the booth after suffering an illness and died in January 2006 . Former Rams offensive line coach and former St . Louis Football Cardinals head coach Jim Hanifan joined KLOU as the color analyst the year after Jack Snow ' s departure . Before the Rams moved to KLOU , from 1995 – 99 the Rams games were broadcast on KSD 93 . 7 FM . On Television , games are either broadcast on Fox , CBS , ESPN , or NFL Network . Preseason games not shown on a national broadcast network are seen on KTVI , FOX 2 St . Louis , and are also seen in Los Angeles on KCOP , " MyNetworkTV Channel 13 . "