The Trade Princess Movement The Trade Princess Movement is an entirely fan and player powered movement to create a Female Trade Prince for the Bilgewater Cartel , the playable faction of goblins added in the expansion World of Warcraft : Cataclysm . It started as a thread on the World of Warcraft : Cataclysm forum back in January 2010 by the player Sarpa and was originally inspired by the forum ’ s MVP moderator Frejya . The movement grew in support from countless players , broke multiple post limits , had mountains of fan art and fiction created , and was one of longest - lived threads in the Cataclysm forums before they became read - only and ultimately deleted at the thread ’ s 391st page . Frejya herself has shown support for the idea . There is now a facebook group of over 400 members and an official RP guild called < For Her Tallest > on . It is the oldest and most likely the largest movement to overthrow Trade Prince Gallywix , with the movement pre - dating him altogether or any widespread knowledge of Trade Prince Maldy . The first 100 pages of the original thread are now available for download here . The Trade Princess . Originally nothing more than a vague concept , the once nameless female Trade Prince has now been well defined within the movement . There have been limitless ideas put forth , but these are the most important to the character players have already come to know and love . A quote from the original post says : Many other characters have developed out of this thread . The first was Her Tallest ’ s administrative assistant and secretary . Taken from the original post : Her office is also one of the primary defining factors of Mida ’ s character , as seen in the original post : Other minor pieces of her character include : What About Gallywix ? The Trade Princess Movement began , and Mida Silvertongue was created , long before Trade Prince Gallywix had even been created by Blizzard Entertainment . We within the movement are well aware of the fact that Gallywix has been appointed Trade Prince by former Warchief Thrall . As Thrall himself says , however , he only made Gallywix Trade Prince “ for now . ” An overwhelming majority of players that have experienced the goblin starting zone , and many who haven ’ t , now agree with what members of our movement have been saying for over a year and a half ( though Gallywix was named Maldy when we first began objecting to him ) , which is the simple fact that Gallywix is a terrible , unfit leader . A larger list of offenses and grievances has been written ( see By Decree of the Bilgewater ) , but in the goblin starting zone alone , Gallywix : But perhaps most importantly , yet often overlooked , is the fact that Gallywix is only Trade Prince by the orders of FORMER Warchief Thrall . Warchief Hellscream has made no official appointment to Trade Prince or leader for the Bilgewater Cartel . These things together , along with a growing distaste for him by characters and players , all seem to foreshadow his downfall as Trade Prince sometime in the future . This is now further indicated by the fact that he does not exist in game beyond the goblin starting zone , and further more by the fact that among his voice set is a quote that implies Gallywix is supposed to be inside the Gallywix Pleasure Palace , but for some reason Blizzard decided not to put him there . On June 23rd , 2011 , Blizzard posted its second “ Ask Creative Development ” answers . Among many was this question : Based on this answer , it would seem Blizzard Entertainment has plans for the story regarding Trade Prince Gallywix , and even talking about him could “ spoil the plot . ” Given everything we ’ ve seen thus far , and then this response directly from Blizzard , his removal from power seems virtually inevitable . Her Tallest and Feminism . A very large portion of the support for this idea comes from those players that wish to see more females in positions of power and portrayed in more positive lights . Right now , many of the in - game female leaders either aren ’ t independent leaders ( Jaina and Tyrande ) , are emotionally unstable and more resemble foils to their male partners ( Tyrande and Malfurion , Jaina and Arthas , Sylvanas and Arthas ) or play very much to sex appeal at the expense of characterization and involvement in the game . For more of the arguments of feminism , please visit our guild website or facebook group . We have had many in - depth conversations about proper female portrayal in - game and the consensus is that it could and needs to be drastically improved . Because of this , support has been overwhelming for a woman who is neither a stereotype nor sex symbol ; but rather powerful , independent , very intelligent , witty , physically strong and an overall complex , fully - involved character with a highly active role in the storyline . In Cataclysm . Mida has been put into the game as Boss Mida , < Her Tallness > , and is located in the Goblin Slums of Orgrimmar . Bowie , it seems , has been renamed Kazit . Three other goblins accompany Her Tallness in the slums ; Kazit , Bruiser Janx , and Engineer Niff . Influential Contributors . Fanart Gallery . Please visit the official guild website to view the entire fan art gallery , located here .