Anonymous Raw General Manager The Anonymous Raw General Manager was one of many General Manager s of Monday Night Raw . He / she is also referred to in shorter form , such as the Anonymous Raw GM , or Anonymous GM . WWE ( Monday Night Raw ) . 2010 . The June 21 , 2010 after Vince McMahon removed Bret Hart from the position . Messages would be delivered via flashing lights and an instant messenger sound . Michael Cole would generally read the " e - mails " on his lap - top or iPad . Others such as Jerry Lawler , Chris Jericho and Josh Matthews have also done it . Chris Jericho took issue with the GM over being cheated out of a title shot . On September 13 he sat in the ring and threatened to quit , and learn who the GM was . Jericho ' s quest was halted after he was punted in the skull by Randy Orton . 2011 . The position lasted continuously over a year , until July 18 , 2011 when Triple H took over the position as the COO ( eventually being replaced by John Laurinaitis ) . 2012 . After Laurinaitis was fired from both Raw and Smackdown ( he had later also taken over that position from Teddy Long ) due to The Big Show losing to John Cena at No Way Out , a series of former GMs began hosting both shows . On July 9 , 2012 , the GM that returned was the Anonymous Raw GM . Santino Marella took up Chris Jericho ' s quest to unearth the GM ' s identity , based on a rumor that the GM was in the building . He eventually reached the conclusion that the GM was not backstage , and so determined that the GM must be under the ring . The Anonymous GM denied this via e - mail , but as Santino walked up to the stage , he was pulled under the ring . As he was rescued , Hornswoggle was clutching his ankles . After Jerry Lawler threatened to spank Hornswoggle , Hornswoggle kicked Jerry in the shin . He then evaded Santino as Santino tried to grab him , and bit Santino in the posterior . Michael Cole , thinking Hornswoggle was an ally , went to shake his hand , but he was also defeated . This event has led some organizations ( such as Wikipedia and Bleacher Report ) to jump to the conclusion that Hornswoggle was the Anonymous GM , although there is not any actual proof of that . 2014 . On November 24 at the end of the episode where Daniel Bryan was the guest - host , the Anonymous GM ' s bleep rang and Michael Cole went back to the laptop and announced that next week would be " Cyber Monday " and that the Anonymous Raw GM would be resuming his duties . For how long is unknown . Bryan and Anonymous ' power followed the Authority ' s loss of power at Survivor Series 2014 . True identity . It is unknown if the Anonymous Raw GM was a single individual , or a series of individuals who may have taken over the role . Although Hornswoggle might have been the GM on the 2012 appearance , but it may not be true that he was the GM during previous years ' episodes . It is not even clear , despite people ' s affirmative assumptions , that he ever held any power , and he may have been a red herring or patsy to draw suspicion away from the true GM ' s identity . The role of " anonymous GM " simply means that whoever is serving the post is not named , and there is no guarantee that it is a single individual . During some shows , the Anonymous GM would include well - known catch phrases of various prominent WWE figures , as a tease at various people who might be the identity . For example : when confronting Jericho in 2010 , the GM used the phrase " no chance in hell " , which is the theme song of Vince McMahon . Other references have teased Steve Austin with " and that ' s the bottom line " as well as others ' catch phrases . These could all be red herrings , or possibly various people who were fulfilling the role at various moments . As of 2014 the GM is still referred to as " Anonymous " , so no consistent identity has been affirmed for the role .