Lingerie Bowl The Lingerie Bowl is an annual Super Bowl halftime alternative shown on pay - per - view TV . It features a game of full - contact American football with female athletes playing seven - on - seven tackle football . Lingerie Bowl I aired during Super Bowl XXXVIII in 2004 with Team Euphoria losing to the Team Dream by a score of 6 - 0 . The players in the game wear helmets , shoulder pads , elbow pads , knee pads , garters , bras , and panties . Lingerie Bowl II ( 2005 ) and Lingerie Bowl III ( 2006 ) were played . Lingerie Bowl IV ( 2007 ) , Lingerie Bowl V ( 2008 ) and Lingerie Bowl VI ( 2009 ) were cancelled . The halftime special has also included celebrities , national recording artists and former NFL players such as Jenny McCarthy , Dennis Rodman , Chingy , Eric Dickerson , Lawrence Taylor , Cindy Margolis , Traci Bingham , and Jim McMahon . Previous Lingerie Bowls have taken place at the Los Angeles Memorial Coliseum drawing thousands of fans . Past marketers have included Daimler / Chrysler , Miller Brewing , Universal Pictures , Vivendi Games , Dodge , and Oakley . Producer Horizon Productions has expanded the concept into a ten team league called the Lingerie Football League ( LFL ) that played its first season from September 2009 to January 2010 on Friday nights in major arenas and stadiums . Past events . Lingerie Bowl I . Team Dream 6 - 0 Team Euphoria Lingerie Bowl II . Los Angeles Temptation defeated New York Euphoria Lingerie Bowl III . New York Euphoria 13 - 12 Los Angeles Temptation Lingerie Bowl IV . Cancelled Lingerie Bowl V . Cancelled Lingerie Bowl VI . Lingerie Bowl VI , between the Miami Caliente and the Tampa Breeze , was scheduled for January 31 , 2009 to be played at Caliente Resorts , which is a nudist resort in Pasco County , Florida , but it was cancelled due to concerns that nudists would attend the game and be on television . Lingerie Bowl VII . Lingerie Bowl VII featured the winners of the LFL ' s Western and Eastern Conference in a game played on February 6 , 2010 , at the Seminole Hard Rock Hotel and Casino in Hollywood , Florida . The game was intended to be webcast opposite Super Bowl XLIV ' s halftime show in Miami Gardens , Florida , on February 7 , 2010 . The Western Conference Los Angeles Temptation defeated the Eastern Conference Chicago Bliss by the score of 27 - 14 . Server problems and " overwhelming internet demand " kept fans from streaming the Lingerie Bowl game video until more than an hour after the conclusion of the Super Bowl . Lingerie Bowl VIII . Lingerie Bowl VIII featured the defending champion Los Angeles Temptation , winners of the Western Conference , against the Eastern Conference winning Philadelphia Passion . The Temptation defeated the Passion , 26 - 25 , at the Thomas & Mack Center in Las Vegas , Nevada . Approximately 3 , 000 fans attended the game . The game returned to traditional pay - per - view television instead of the failed Internet broadcast from the previous year . Lingerie Bowl IX . The Orleans Arena was selected as the host venue for Lingerie Bowl IX played on February 5 , 2012 . The game moved to before the Super Bowl , instead of its usual halftime , to allow a full game to be played instead of the abbreviated games of previous years ; the game also aired on MTV2 instead of on pay - per - view . Lingerie Bowl X . The tenth annual Lingerie Bowl ( and , presumably , all future events ) will not take place on Super Bowl Sunday ; the LFL is moving to a spring schedule in 2013 that will not begin until April .