Bob Toledo Bob Toledo ( born March 4 , 1946 ) is a former American football coach and player . Toledo served as the head coach at University of California , Riverside ( 1974 – 1975 ) , the University of the Pacific ( 1979 – 1982 ) , the University of California , Los Angeles ( 1996 – 2002 ) , and Tulane University ( 2007 – 2011 ) . He resigned as head football coach at Tulane on October 18 , 2011 . On January 10 , 2013 , he was named offensive coordinator at San Diego State . Playing career . Toledo played football at Lincoln High School in San Jose , California . He was the starting quarterback from 1961 to 1963 . Toledo played for during the 1964 season . In 1965 , Toledo transferred to San Jose City College , where he was the starting quarterback and was a junior college All - American . Toledo was the starting quarterback for the San Francisco State Gators during the 1966 and 1967 seasons . While at SFSU , the team went 16 – 5 and played in the 1967 Camellia Bowl , a defeat against Don Coryell ' s . Toledo graduated from San Francisco State in 1968 and then tried out for the San Francisco 49ers . Coaching career . Prior to coaching at the University of California , Riverside , Toledo was a head coach at Archbishop Riordan High School in San Francisco , California . He coached the freshman team in 1969 , and the varsity team from 1970 to 1972 . Toledo was the offensive coordinator for UC - Riverside in the 1973 season . In his first collegiate head coaching job , Toledo led UC - Riverside to a 15 – 6 record from 1974 to 1975 . When UC - Riverside ended its football program after the 1975 season , Toledo worked as an assistant to John Robinson at USC . Toledo ' s second head coaching position was at the University of the Pacific from 1979 to 1982 . At Pacific , his teams compiled a 14 – 30 overall record in those four years . After leaving the Pacific program , he worked from 1983 to 1988 as the assistant head coach and offensive coordinator at the University of Oregon . He assisted R . C . Slocum as the offensive coordinator and quarterbacks coach at Texas A & M , starting in 1989 , until he was hired as offensive coordinator at UCLA for the 1994 and 1995 seasons . As the head coach at UCLA from 1996 until 2002 , Toledo went 49 – 32 overall and 32 – 24 in conference play . The 2003 football season represented the first time since before high school that Toledo was neither playing nor coaching football . Toledo was the assistant head coach and offensive coordinator for the University of New Mexico in 2006 , and was the head coach at Tulane from 2007 to 2011 . UCLA . In 1996 , his first season as head coach with UCLA , the team finished with a mediocre 5 – 6 record . The highlight of the season was a comeback win over USC . The 1997 team finished as co - champions of the Pacific - 10 Conference with Washington State . However with Washington State defeating the Bruins in the season opener , the Cougars earned the right to play in the Rose Bowl . The highlights of that season were a 66 – 3 win over the University of Texas and a victory at the Cotton Bowl Classic over Texas A & M , and a victory over USC . The 1998 season started out as one of the best in the history of UCLA football . The team was high enough in the BCS standings to merit entry to the national championship game , and all UCLA needed to do was beat unranked University of Miami , who were major underdogs after a 66 – 13 loss to the week before . UCLA was also coming off of their eighth consecutive victory over USC and 20th straight win overall . However , Miami won 49 – 45 , ending UCLA ' s chances of playing in the national championship game . They instead settled for a trip to the Rose Bowl as Pac - 10 champions , but lost to Wisconsin . This is seen as the turning point for both UCLA and USC ' s football programs . The 1999 season was a major disappointment , with the team finishing 4 – 7 . This was the first year that USC had defeated them in the annual Battle for the Victory Bell since 1990 . The year also had the dubious distinction of a 55 – 7 loss to Pac - 10 foe Oregon State , the worst defeat of the Bruins in 69 years . In 2000 , the Bruins finished 6 – 6 with a loss in the Sun Bowl , again against Wisconsin . The 2001 season started with promise as the Bruins got off to a fast start with a 6 – 0 record . However , four straight losses to Stanford , Washington State , Oregon , and USC , the Bruins faded out of postseason contention . UCLA finished off 8 – 5 in Toledo ' s final season in 2002 . The team finished 7 – 5 in the regular season , but Toledo was fired after a fourth straight loss to USC . The Bruins did reach the Las Vegas Bowl , but interim coach Ed Kezirian coached — and won — his only game in charge of the program . Toledo was the head coach at UCLA for seven years from 1996 to 2002 . He finished with a record of 49 wins and 32 losses , for a winning percentage of . 605 , including one winning streak of 20 consecutive victories , a school record . Toledo ' s greatest accomplishment with the team may have been in the 1997 season , where the team finished 10 – 2 with a victory over Texas A & M in the Cotton Bowl Classic . Toledo was 3 – 4 against UCLA ' s cross - town rival , the USC Trojans in the UCLA - USC rivalry . New Mexico . In 2006 , Toledo returned to college football after a three year absence becoming the offensive coordinator of the University of New Mexico Lobos , under head coach Rocky Long who had previously been Toledo ' s defensive coordinator at UCLA from 1996 to 1998 . In addition to being the offensive coordinator , Toledo was also the assistant head coach and quarterbacks coach . Tulane . In December 2006 , Toledo was named the new head football coach at Tulane , replacing Chris Scelfo . The team finished with a record of four wins and eight losses in Toledo ' s first season as coach . His first year also saw the development of Matt Forte , who came off a knee injury to rush for 2 , 127 yards and 23 touchdowns . Toldeo resigned as head football coach at Tulane on October 18 , 2011 , and was replaced on an interim basis by co - offensive coordinator Mark Hutson .