Donold Lourie Donold B . Lourie ( August 22 , 1899 – January 15 , 1990 ) was an American businessman , government official , and college football player . He served for many years as the president of the Quaker Oats Company , and held various other executive positions there and for several other businesses . President Dwight D . Eisenhower appointed Lourie to a position in the State Department , and he served in that capacity for one year . Lourie attended Princeton University where he was a star quarterback , and he was named a consensus All - American as a junior . Lourie was inducted into the College Football Hall of Fame in 1974 . Early life . Lourie was born on August 22 , 1899 in Decatur , Alabama . He grew up in Peru , Illinois where he attended LaSalle - Peru High School . He then attended boarding school at the prestigious Phillips Exeter Academy , but was constantly bullied . He played football there , and in his junior season in 1916 , scored the winning touchdown against his school ' s " ancient rival " , Andover . On the first play in the fourth quarter , he went around the left end to rush 33 yards for the game ' s only score . Education and college football . He attended college at Princeton University where he played football and competed in track and field . In track , he won a broad jump ing championship in the United Kingdom . In football , he played as a quarterback and was named a consensus All - American as a junior in 1920 . Teammate and fellow All - American Stan Keck wrote a few years later that the 1920 Princeton – Yale game " stands out in my mind as that which offered the most stirring spectacle of my career . " Princeton led in the last minute of the first half , 3 – 0 , during which they had struggled against their opponent . With the ball on the Yale 40 - yard line and only enough time remaining for one play , the Elis assumed that Princeton would attempt a field goal . Keck was set to be the kicker and Lourie the holder . When it became apparent Yale would attempt to block the kick , Lourie made an audible to fake a kick attempt and run the ball himself . Keck threw a block and allowed Lourie to run to the end zone for a touchdown . Princeton later extended their lead and won , 20 – 0 , and finished the season with a 6 – 0 – 1 record . Walter Camp described Lourie as " the remarkable little general , disclosing every weak point of the opposition . " Lourie missed half of his senior season in 1921 because of an injury . He was awarded the Poe Memorial Cup for services rendered to the team both as a junior and a senior . Lourie was named to the all - time Princeton team in 1948 , and in 1964 , the National Football Foundation bestowed upon him its Gold Medal for lifetime achievement . He was inducted into the College Football Hall of Fame in 1974 . In his honor , Princeton created the Donold B . Lourie Award , which is awarded annually to the team ' s most outstanding freshman . Lourie graduated as the president of his class in 1922 . He declined an offer to play for the Chicago Bears in the fledgling National Football League , and instead , remained at his alma mater as its backfield coach . Professional career . Lourie then went to work for the Quaker Oats Company . In 1923 , he married Mary Edna King with whom he later had a son , Donold K . Lourie who became an attorney , businessman , and novelist . He became the president of Quaker Oats in 1947 . In 1953 , he took a leave of absence from Quaker when President Dwight D . Eisenhower appointed him as the Under Secretary of State for Administration where Lourie oversaw a reorganization of the department . He returned to Quaker the following year , and in 1956 , he became the chief executive officer , and in 1961 , the chairman . At different times , Lourie also acted as director for Illinois Central Industries , the International Paper Company , International Harvester , and the Northern Trust Company . In 1970 , Lourie retired from Quaker and moved to Longwood , Florida . He died on January 15 , 1990 at the age of 90 in Wilmette , Illinois .