Jerry Moore Gerald Hundley " Jerry " Moore ( born July 18 , 1939 ) is the former head football coach of the Appalachian State University Mountaineers located in the town of Boone in Watauga County , North Carolina . He served as head coach since 1989 , and was forced to step down following the 2012 season . In his 24 years in Boone , Moore posted a losing season only once . He led the Mountaineers to the NCAA Division I - AA Football Championship in 2005 . This was the third national championship for any collegiate football team in the state of North Carolina and the first of any team at the NCAA Division I level . Moore and the Mountaineers repeated as champions in 2006 and 2007 , for the first " three - peat " in Division I FCS / I - AA history . He was forced out as head coach at the conclusion of the 2012 season on December 3 , 2012 . Playing career . Moore played wide receiver for the Baylor Bears . He was coached by Sam Boyd in 1958 and John Bridgers in 1959 and 1960 . Moore captained the 1960 Gator Bowl team that ended the year as the nation ' s eleventh - ranked squad . Moore received degrees from Baylor University in finance and economics . Coaching career . Moore began his coaching career at Corsicana High School under Texas high school coach Jim Acree . In 1965 , he became assistant coach at SMU . After the 1972 season , he joined the Nebraska Cornhuskers as receivers coach , becoming offensive coordinator under coach Tom Osborne in 1978 . In 1979 , at North Texas State ( now North Texas ) , Moore got his first head coaching job . After two seasons he left North Texas for Texas Tech , where he spent five seasons and garnered a record of 16 – 37 – 2 before being replaced by David McWilliams . After three years away from football , Moore joined the coaching staff at Arkansas where he remained for two seasons before taking the head coaching position at Appalachian State in 1989 . On September 1 , 2007 , Jerry Moore led Appalachian State to score one of the biggest upsets in college football history , defeating the then fifth - ranked Michigan Wolverines 34 – 32 at Michigan Stadium . This marked the first time a team in a lower subdivision defeated a ranked team in a higher subdivision . It was also the first game and loss for Michigan against a Division I FCS team . Moore had learned the spread offensive scheme that enabled him to defeat Michigan from then - West Virginia coach Rich Rodriguez , whom Michigan hired to succeed Lloyd Carr the following season . Moore became the 28th head coach in Division I history to reach 200 wins after the Mountaineers defeated the Furman Paladins on October 25 , 2008 . On December 2 , 2012 after a first round home playoff loss to Illinois State , athletics director Charlie Cobb announced that Moore would not return for the 2013 season . According to a press release issued by the ASU athletic department , Cobb stated that he and Moore agreed after the end of the 2011 season that the 2012 season would be Moore ' s last as head coach , but chose not to make an announcement until that time . However , several days later , Moore claimed that there had been a communication gap , and that he had wanted to coach for one more season ( i . e . , 2013 ) . Cobb announced that assistant head coach Scott Satterfield , who played quarterback under Moore at Appalachian from 1993 - 1995 and served as an assistant at ASU from 1998 - 2008 , would serve as interim head coach while a national coaching search was conducted . Satterfield was given the permanent job on December 14 , 2012 .