1967 NFL playoffs The NFL playoffs following the 1967 NFL season culminated in the 1967 title game on New Year ' s Eve , and determined who would represent the league against the American Football League champions in Super Bowl II . This was the first season that the NFL used a four - team playoff tournament . The four division winners advanced to the postseason , with the two division winners in each conference meeting in the first round ( effectively being conference championship games ) . The Championship Game was the famous Ice Bowl , played in Green Bay on December 31 . Although the Baltimore Colts ( 11 – 1 – 2 ) had tied for the best record in the league , they lost the new division tie - breaker to the Los Angeles Rams and were excluded from the playoffs . Home field in the playoffs was still determined by a yearly rotation . Seeding the playoff teams by regular season records did not occur until the 1975 season . This is why the Rams ( 11 – 1 – 2 ) played a road game against the Packers ( 9 – 4 – 1 ) . Conference championships . Like the Dallas Cowboys , the wildly inconsistent Cleveland Browns underachieved themselves to a 9 – 5 record . The Browns featured one of the best running games in the league with Leroy Kelly , while the Cowboys had one of the best run defenses in the game . " Dandy " Don Meredith , the Cowboys quarterback , had been hampered by injuries all year , but Meredith was fully for the contest with Browns , completing 10 of his 12 pass attempts for 212 yards . Trailing 14 – 0 early , the Browns drove down into field goal range , only to have Lou Groza ' s attempt fail due to a fumbled snap . The Cowboys responded immediately , as Meredith found the former Olympic sprinter Bob Hayes for an 86 - yard score , the longest scoring play at the time in NFL Playoff history . Hayes also set up three other touchdowns in the game with two spectacular punt returns and a 36 - yard reception . Hayes finished the game with five receptions for 144 yards and 3 punt returns for 141 . His 141 punt return yards was an NFL playoff record and would remain so until broken by Anthony Carter in the 1987 - 88 playoffs . The Rams came into the Western Conference Championship with all the momentum , possessing the NFL ' s best record , but having barely beaten the Packers two weeks earlier by a score of 27 - 24 . In that game in Los Angeles , the Rams blew a 4th quarter lead , and needed a last - second touchdown set up by a blocked punt to pull out the game and keep their division title hopes alive , while the Packers had already clinched their division and were playing only for pride . In this postseason affair , however , Green Bay would be playing for more than pride . The weather was expected to be cold and snowy , but it was unusually warm in Milwaukee ( mid - 30s ) on this December day . However , the field condition was poor , and the Rams had accused the Packers of over watering the field to slow down the devastating pass rush of the Rams ' Fearsome Foursome , who sacked Starr 6 times in the game in L . A . Playing with a backfield depleted by injuries , the Packers made the early mistakes of the game . A fumble set up the first score of the game , a 29 - yard pass from Roman Gabriel to Bernie Casey . The Rams were unable to capitalize on a subsequent interception of Bart Starr when Dave Robinson blocked Bruce Gossett ' s 19 yard field goal attempt , and the Packers took over in the second quarter . The speedy rookie Travis Williams raced 46 yards for Green Bay ' s first touchdown , and Starr followed up with a pass to Carroll Dale before the half was over . Led Jerry Kramer and Forrest Gregg , the Packers ' offensive line neutralized the vaunted " Fearsome Foursome " of Los Angeles . Where they had thoroughly harassed Starr in the Rams victory two weeks before , Starr was sacked only once in the Playoff contest . The Packers defensive line took Gabriel down five times and pressured him into throwing inaccurate passes all day . Short runs by Chuck Mercein and Williams in the second half , the latter set up by a 48 yard touchdown pass from Starr to Dale , closed the scoring for the Packers , in the only NFL playoff game ever held at Milwaukee County Stadium . .