International Journal of Project Management, Vol. 23 (2005), No. 8, pp. 575-583. http://dx.doi.org/10.1016/j.ijproman.2005.06.005 I am quite fascinated by Richard Dawkin’s ideas and among them the Meme (cultural analogy to Darwin’s genes) is quite an old and a bit controversial one. When I studied Knowledge Management at university a meme was an