(October 2010) Axe/Lynx Type Men's grooming products Owner Unilever Country France Introduced 1983 Related brands Dove Markets World Website http://www.theaxeeffect.com/ http://www.lynxeffect.com/ Axe (or Lynx in Ireland , the UK , South Africa and Australia ) is a brand of male grooming products, owned by the British – Dutch company Unilever and