of branded placements, but like any fast growing industry, there are very little rules and best practices in place to guide the initiatives. Farhan Akhtar’s Don featured Tag Heuer watches, Motorola, Garnier, Citibank, Oakley sunglasses and Louis Philippe apparel. Dhoom:2 promoted Coke, Pennzoil, Pepe, Sony, Disney channel, Sugar Free, McDonald’s, Speed,