bring more video online. PRESS RELEASE: http://www.marketwatch.com/story/major-industry-players-unite-to-promote-new-adaptive-streaming-standard-2012-02-22 The online video industry is accelerating with more devices, more content and more monetization opportunities. Standards such as SMPTE , MPEG , SCTE have been the foundation of the traditional video broadcast industry. These standards show up in broadcast production workflows, hardware, play out