company owns the Kellogg’s, Keebler (acquired in 2001), Morningstar Farms , and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It , Murray, Austin , Famous Amos , Eggo’s Waffles , Carr’s, Gardenburger (acquired 2007) and Plantation brands. http://en.wikipedia.org/wiki/Kelloggs A list of their cerials: A list of cereal products