just called  "S.H.I.E.L.D."  After the credits, S.H.I.E.L.D. Director  Nick Fury  ( Samuel L. Jackson ) appears, informing Stark of the Avenger Initiative. In the 2008  The Incredible Hulk  film, S.H.I.E.L.D. again appears. During the opening credits, Nick Fury's name appears briefly on a government document, and General  Thunderbolt Ross  uses S.H.I.E.L.D. to help