who actually like what you’re writing about. If you’re still stuck in the I-write-boring-content-because-I-have-nothing-else-to-write-about-stage-so-I-can’t-get-links, expect to continue the smack down from the recent Panda and Penguin updates. If your content is only borderline-boring, either your headlines and page titles lack forethought, the platform you use leaves much to be desired or