Sachin. [110] Reliance Communications  sub-licensed brand 'Sachin Tendulkar' to update the user of the latest  2007 Cricket World Cup  scores and news in Sachin's voice.  Hutch  – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies. [111] Britannia : 2001–2007 [112] HomeTrade: 2001–2002