S.M. The Ballad  or  S.M. THE BALLAD ) is a  South Korean   ballad  project group formed by S.M. Entertainment.  >> The group's members are:  TRAX 's Jay,  Super Junior 's  Kyuhyun ,  Shinee 's  Jonghyun  and new member Jino. They are described as their label's  Vocal Unit Group . History