THE PEOPLE AT LARGE. 53-PROPAGANDA: A TECHNIQUE OF PERSUASION AIMED AT INFLUENCING INDIVIDUAL OR GROUP BEHAVIORS, CREATING A PARTICULAR POPULAR BELIEF (TRUE OR FALSE). 54- LOBBYING : THOSE ACTIVITIES BY WHICH INTEREST GROUPS TRY TO PRESSURE LEGISLATORS (MONEY, VOTES, CERTAIN PRIVILEGES) TO SUPPORT THEIR INTERESTS. 55-CANDIDATE-CENTERED vs. PARTY-CENTERED POLITICS. 56- INCUMBENT