and temperance advocate John Cassell (1817-1865) became Cassell's Family Magazine in 1874, Cassell's Magazine in 1897, and, after 1912, Cassell's Magazine of Fiction , a pulp . The magazine was edited by H.G. Bonavia Hunt 1874-1896, Max Pemberton 1896-1905, David Williamson 1905-Nov 1908, Walter Smith Dec 1908-1912, and Newman Flower 1912-1922.