Magi Madoka Magica (魔法少女まどか☆マギカ Mahō Shōjo Madoka Magika ? , "Magical Girl Madoka of the Magus ") is a Japanese anime television series produced by Shaft and Aniplex . The series is directed by Akiyuki Shinbo and written by Gen Urobuchi with original character designs by Ume Aoki , character design