and Nazi affiliation: 1930s through 1950s Evening couture dresses from Chanel evolved into an elongated feminine style. [1] Summer dresses had contrasting scintillating touches (e.g. rhinestone straps and silver eyelets). [1] Coco designed a line for petite women in 1937. [1] Throughout the 1930s, Elsa Schiaparelli was competing more strongly with