to the 2005 Malayalam hit 'Udhayananu Thaaram'(which was later remade in Tamil as 'Vellithirai ' and in Hindi as 'Shortkut-the con is on ').With   Sreenivasan himself penning the script(and playing the title role of Saroj) 'PSK' was tauted as a sure shot winner.But it seems Sreeni and co have failed