Key people Dr. Norbert Reithofer, Chief Executive Officer Industry Automotive Products Automobiles Motorcycles Revenue €49 billion (2006) Employees 106,179 (First quarter 2006)105,798 (2005) Subsidiaries Mini Rolls-Royce Slogan DE : Freude am Fahren UK / US : The Ultimate driving machine Website http://www.bmw.com/ BMW (abbreviation of Bayerische Motoren Werke, or in English