are viewing: Che Guevara Ads Advertising world’s obsession with Che Guevara February 21, 2009 – 12:02 pm by Bibhuti | 4 Comments » Ernesto “ Che ” Guevara, commonly known as Che Guevara, El Che, or simply Che, was an Argentine Marxist revolutionary, politician, author, physician, military theorist, and guerrilla leader.