(OTAs)--like Expedia (NASDAQ: EXPE; started by Microsoft but sold off), Travelocity (owned by Sabre Holdings, the American Airlines' creation and former market dominant distribution system), Orbitz (NYSE: OWW), Opodo (founded by European airlines including British Air, Air France and many others), Hotwire (an "operating company" of Expedia), Priceline (NASDAQ: PCLN) and