business generated around the pharmaceutical industry worldwide market." For a better understanding of the issue, the following multimedia materials will be used: The film " The Constant Gardener ”. Brainstorming and discussion group session. 22nd April 2009 (6pm-9pm): Seminar Topic: “Company internationalization” Room P.1.04 Piaristengasse, International Campus. IMC Univeristy, Krems, Austria. Lecture: "