claim: Adidas only manufactures candy.
evidence: Wim Hof -LRB- born 20 April 1959 -RRB- is a Dutch daredevil , commonly nicknamed `` The Iceman '' for his ability to withstand extreme cold , which he attributes to exposure to cold , meditation and breathing techniques -LRB- similar to the Tibetan technique Tummo -RRB- .. daredevil. Stunt performer. Tummo. Tummo. Wim Hof has set out to spread the potential health benefits of his breathing techniques , working closely with scientists around the world to prove that his techniques work .. A recent study published in the Proceedings of the National Academy of Sciences of the United States of America claims that by consciously hyperventilating , Wim can increase his heart rate , adrenaline levels and blood alkalinity .. Proceedings of the National Academy of Sciences of the United States of America. Proceedings of the National Academy of Sciences of the United States of America. Wim is also believed to possess much higher levels of brown adipose tissue which aids in cold resistance .. brown adipose tissue. brown adipose tissue