claim: 1997 was the year No Way Out was released.
evidence: Product Red , stylized as -LRB- PRODUCT -RRB- RED , is a licensed brand owned by -LRB- RED -RRB- that seeks to engage the private sector in raising awareness and funds to help eliminate HIV / AIDS in eight African countries .. brand. brand. African. HIV / AIDS in Africa. It is licensed to partner companies including Nike , American Express -LRB- UK -RRB- , Apple Inc. , The Coca-Cola Company , Starbucks , Converse , Electronic Arts , Head , Buckaroo , Penguin Classics -LRB- UK & International -RRB- , Gap , Armani , Hallmark -LRB- US -RRB- , SAP , Beats Electronics , Supercell and the YouTube personality PewDiePie .. Nike. Nike, Inc.. American Express. American Express. The Coca-Cola Company. The Coca-Cola Company. Starbucks. Starbucks. Converse. Converse ( company ). Electronic Arts. Electronic Arts. Head. Head ( company ). Penguin Classics. Penguin Classics. Gap. Gap ( clothing retailer ). Armani. Emporio Armani. Hallmark. Hallmark Cards. SAP. SAP SE. Beats Electronics. Beats Electronics. Supercell. Supercell ( video game company ). PewDiePie. PewDiePie. The concept was founded in 2006 by U2 frontman and activist Bono , together with Bobby Shriver of the ONE Campaign and DATA .. ONE Campaign. ONE Campaign. frontman. frontman. Bono. Bono. Bobby Shriver. Robert Sargent Shriver III. DATA. DATA. The Global Fund to Fight AIDS , Tuberculosis and Malaria is a recipient of Product Red 's money .. As part of a new business model , each partner company creates a product with the Product Red logo .. In return for the opportunity to increase revenue through the Product Red license , up to 50 % of profits gained by each partner is donated to the Global Fund .. As Product Red is owned by Red , a portion of the contributions received from the partner brands is assigned as profit .. profit. Profit ( accounting ). Such an amalgamation of humanitarian aid and for-profit businesses is one example of `` ethical consumerism '' .. profit. Profit ( accounting ). humanitarian aid. humanitarian aid. ethical consumerism. ethical consumerism. In 2012 , ONE acquired -LRB- RED -RRB- as a division of ONE .. Both organizations were co-founded by Bono and Bobby Shriver .. Bono. Bono. Bobby Shriver. Robert Sargent Shriver III