claim: SpongeBob SquarePants is a media franchise.
evidence: The 2013 Philippine Basketball Association -LRB- PBA -RRB- Governors ' Cup was the third and last conference of the 2012 -- 13 PBA season .. 2012–13 PBA season. Philippine Basketball Association. Philippine Basketball Association. Due to the preparations for the 2013 FIBA Asia Championship , the conference started on August 14 , 2013 , and finished on October 25 , 2013 .. 2012–13 PBA season. 2013 FIBA Asia Championship. 2013 FIBA Asia Championship. The tournament is an import-laden format , which allows an import or a pure-foreign player for each team and with a height limit of 6-foot-5 .. The finals is sponsored by PLDT Telpad .. PLDT Telpad. PLDT