Advertising & Promotion Commission — Fayetteville, AR
Date: 2026-04-27
Time: 14:00

Fayetteville Advertising and
 Promotion Commission
 April 27, 2026

 Location: Fayetteville Town Center, 15 W. Mountain Street


 Commissioners: Elvis Moya, Chair, Tourism & Hospitality Representative
 Katherine Kinney, Tourism & Hospitality Representative
 Elliot Hunt, Tourism & Hospitality Representative
 Megan Tyree, Tourism & Hospitality Representative
 Sterling Hamilton, Commissioner at-large
 Bob Stafford, City Council Representative
 Mike Wiederkehr, City Council Representative

 Staff: Ryan Hauck, CEO


 Agenda

I. Call to order at 2:00p.m., Chair Elvis Moya

II. Administration

 A. Welcome new commissioner, Megan Tyree, Chair Elvis Moya

 B. Additions or changes to the agenda may be added upon request from a
 majority of the commissioners, Chair Elvis Moya

 C. Review and approval of March meeting minutes, Chair Elvis Moya

 D. Commissioner retreat – October date selection, CEO Ryan Hauck


III. Reports

 A. Meet the Team, CEO Ryan Hauck
 • Steve Harrelson, Tourism Services Coordinator
 • Julie Pennington, VP of Destination Services & Group Sales
 • Tyler Wilson, VP of Strategic Initiatives, Executive Director of FTC

 B. CEO Report, An executive overview of the previous month, CEO Ryan Hauck

 C. Financial Report, CEO Ryan Hauck


IV. Old Business

 A. Discussion and Vote Financial Policies. Revision proposal from Commissioner Hamilton


V. New Business

 A. Discussion and Vote. Roof replacement for Experience Fayetteville, 21 S. Block
 Avenue. CEO Ryan Hauck. Memo and quotes included.
 B. Discussion and Vote. Favoriteville Fund Application – Prairie Street Block Party -
 $11,656.80 Request, Commissioner Hamilton

 C. Discussion and Vote. Favoriteville Fund Application – TougeCon - $5,000
 Request, Commissioner Hamilton

 D. Vote. TheatreSquared 2026 Capital Campaign Installment. CEO Ryan Hauck.
 Memo and invoice included.

 E. Discussion and Vote. 4th of July Fireworks. Chair Moya. Memo Included



VI. Good of the Order/ Adjournment, Chair Moya and CEO Hauck
Fayetteville A&P Commission Meeting, March 16th, 2026


Meeting Minutes
• Meeting held March 16, 2026 at 2:00 p.m. at the Fayetteville Town Center.
• Present: Chair Elvis Moya; Commissioners Hamilton, Stafford, Sanderson, Hunt. Kinney,
  Wiederkehr
• Absent: None
• Staff Present: CEO Ryan Hauck.

I. Call to Order
• Chair Moya called the meeting to order at 2:00 p.m.
II. Administration
• Additions or changes to agenda:
 • Chair Moya proposes to add a financial policies approval authority item and
 Commissioner Stafford made the motion to add this to the agenda at the end of the
 existing policies items with Commissioner Kinney seconded this and it was approved
 unanimously.
 • Commissioner Hamilton proposed to add an item related to financial policies, To allow
 the City of Fayetteville to have an opportunity to audit our P&L every year. After
 discussion, Commissioner Stafford made the motion which was seconded by
 Commissioner Sanderson and it passed unanimously to add this item after Chair
 Moya’s.
• Motion to approve February 16, 2026 minutes made by Commissioner Stafford; seconded
 by Commissioner Hamilton and approved unanimously.
• Vote. Engagement Letter with Forvis, LLP for 2025 audit services. CEO Hauck presented
 this item with discussion stating that we use the same auditor as the City of Fayetteville as
 our information rolls up into the city’s audit. The cost of the audit, $33,250, was discussed
 with remarks that certain qualifications were necessary for a city audit and this audit firm
 certainly met those. Commissioner Wiederkehr made a motion to authorize the CEO to
 execute the engagement letter with Commissioner Hunt seconding it and it was approved
 unanimously.

III. Reports

A. Team Introductions
• Team introductions included: Chris Lankford (EF, Director of Brand Strategy), Tina Archer
 (EF, VP of Sales) and A.C. Day, (FTC Marketing Manger and Contract Content Creator for
 EF)

B. CEO Report – Ryan Hauck
• CEO Hauck stated that 13 staff and Chair Moya attended the Governor’s Conference on
 Tourism in Little Rock. This was a professional development tool for all with 3 of attendees
serving or leading a panel discussion and VP Julie Pennington being honored with a Henry
Award nomination for Hospitality. Next year’s Governor’s Conference will be in Rogers,
allowing for many staff and hopefully commissioners to attend.

• CEO Hauck discussed the E-Bikes purchased in November with input from former VP of
 Finance Jennifer Walker
 o Support tourism efforts by showcasing outdoor recreation and attracting event
 partners
 o Improve accessibility for individuals with limited mobility
 o Useful for site visits and mapping event routes (e.g., Fayetteville Traverse)
 o Serve as an operational tool for staff; purchased locally
 o Commissioners can use them with training from CEO Hauck
 o Expected lifespan: up to a decade
 o Classified as a capital asset (~$17K total for 2 E-bikes and helmets)
 o Covered under insurance in case of staff injury or asset loss or damage
• Our 2025 Impact Report has been released with copies given to each Commissioner. It
 was designed all in house by Chris Lankford, Director of Brand Strategy.
• Marketing and Communications: VERB, our Agency of Record, launched the 2026 paid
 strategy with February ads generating over 1 million impressions and 54K website clicks.
 AM Group secured 42 press mentions generating an Advertising Value Equivalency
 (AVE) of $3.7 million.
• Visitors Center saw 472 visitors in February with $1,305 in sales and 2 completed Ale
 Trail passports. Commissioner Wiederkehr proposed the idea of doing a Coffee House
 Trail. It was mentioned that DFC just completed a Coffee House promotion and perhaps
 we partner with them on expanding that.
• Destination Services
 o Julie had a busy, successful month; conducted 36 one-on-one interviews for
 Bank Select event
 o Working with NWA Equality on pre-FAM efforts for NWA Pride
 o Leading CTA (Certified Tourism Ambassadors) rollout this spring (Little Rock is
 the only other AR CVB with this program)
• Sales
 o Tina is leading our America250 committee with a launch plan, website, and
 event branding to be completed by end of March. Our role is to coordinate
 partner efforts
 o Tina is also leading a Make Music Day (June 21 – Summer Solstice) for
 Fayetteville
 o Business Development – he shared both prospective and confirmed leads (see
 packet for list)
 o He highlighted SCAR conference (training to identify and prevent human
 trafficking)
• FTC
 o 19 events hosted since last report, including Mayor’s State of the City which
 received numerous compliments
 o February revenue was $65,052
 o 26 additional events secured for 2026
• Additional Updates

 o New HMR partners opening and closures shared along with upcoming events
 o Quarterly business license report from City shared (includes opening dates)
C. Finance Report
• CEO Hauck shared the HMR slide and then noted the financials are inaccurate due to
 updated figures from the City of Fayetteville and will be shared later. Chair Moya confirmed
 with Director Hunt that no capital purchases were made during this period.

D. Marketing and Communications Quarterly Report

• VP of Marketing and Communications Brannon Pack presented to the commission.

• Brand Campaign & Strategy
 • New creative brand campaign launching Summer 2026 with website refresh
 • Community input shaped campaign; strong focus on University of Arkansas (1 of 5
 pillars)
 • Exploring NIL partnerships with U of A athletes
 • Revamping MICE strategy to strengthen Town Center positioning
• Paid Media
 • Over 1M impressions in Feb; low cost-per-click (~$0.33)
 • Fall Razorback campaigns aimed at encouraging overnight stays
 • Events & Opportunities
 • Highlighted major U of A events (e.g., Post Malone/Jelly Roll concert) as opportunities
 for local businesses
• Organic Social
 • Strong performance on Facebook and Instagram
 • TikTok launching in April; Pinterest relaunch planned
 • Increased engagement tied to better alignment, new assets, and new AOR
• Communications & PR
 • New EF newsletter format; goal to grow subscriptions and better target audiences
 • Partnered with AM Group for PR support
 • 67 media mentions; 2.9B reach; May press trip planned (Chefs in the Garden)
• Digital Strategy & Insights
 • Enhancing SEO and GEO (AI-driven search visibility) through blog restructuring
 • Partnering with Zartico for visitor insights (demo planned next month)
• Additional
 • Request to share presentation slides with commissioners

IV. New Business
A. Discussion and Vote. Commissioner applicants, Commissioner Mike Wiederkehr

• Wiederkehr shared a recap of the two Tourism and Hospitality applicant interviews
 conducted to replace Commissioner Sanderson who is stepping down after 9 years.

• He shared about Megan Tyree first, she is the District Manager for Penguin Eds and has
 been for several years.

• He then shared information from Alex Jerde, Director of Operations, with KHG Hotels who
 previously served on the A&P Commission several years ago.
• The interview selection committee made the recommendation to the commission to select
 Alex Jerde with KHG Hotels due to his understanding of the role and the industry and CVB.

• Discussion ensued including some commissioners (Hunt, Sanderson) stating they’d like the
 new commissioner to be from the restaurant industry as the Commissioner leaving is from
 the restaurant industry and that is a large portion of the HMR revenue. Commissioner
 Hamilton also pointed out that we may want to consider the gender makeup of the
 commission which would change with this position. Commissioner Stafford also leaned
 towards the candidate with restaurant experience.

• Commissioner Hamilton asked CEO Hauck for his perspective, and he stated that we had
 two great candidates and that the reason CEO Hauck would consider Alex Jerde over
 Megan Tyree is that KHG is a great partner and the largest hotel partner in NWA.

• It was noted by several that we had two qualified candidates for the position.

• Commissioner Wiederkehr reframed the recommendation from the interview selection
 committee to state that they would like to nominate Megan Tyree for the open commissioner
 position.

• Before the vote was taken, more discussion and input was solicited and it was noted that
 many commissioners wanted to replace a restaurant position with another restaurant
 position.

• Chair Moya called for a motion and Commissioner Kinney moved to nominate Megan Tyree
 for our open commission seat and this was seconded by Commissioner Hunt. A roll call
 vote was taken which was unanimously in favor of Megan Tyree.


B. Discussion and Vote: Policy Revisions
 • Employee Recognition & Appreciation (Handbook + Financial Policies)
 CEO Hauck presented new policies, including IRS considerations. Motion by Commissioner
 Hunt, second by Commissioner Stafford—approved unanimously.
 • LWOP Policy Update
 Adds language to include caring for family (medical, birth, adoption, foster). Motion by
 Commissioner Hunt, second by Commissioner Kinney—approved unanimously.
 • Parental Leave Update
 Adds reference to LWOP policy. Motion by Commissioner Hunt, second by Commissioner
 Hamilton—approved unanimously.
 • Company Credit Card Policy (Chair Moya)
 Updates include guidance on alcohol and gift cards. Clarified Chair reviews CEO expenses
 monthly. Motion by Commissioner Hunt, second by Commissioner Stafford—approved
 unanimously.
 • Financial Policy: Approval Authority (Chair Moya)
 Lowers CEO approval limit from $20K to $15K; contracts over $15K require Commission
 approval regardless of payment schedule. Motion by Commissioner Stafford, second by
 Commissioner Hunt—approved unanimously.
 • Proposed Audit Policy (Commissioner Hamilton)
 Suggests allowing City of Fayetteville to audit finances (as a gesture). Discussion held; no
 formal motion. Commissioner Hamilton will send Chair Moya, CEO Hauck a revised version
 to be presented at next meeting.


V. Good of the Order/ Adjournment, Chair Moya and CEO Hauck

 • Thank you to outgoing commissioner, Chrissy Sanderson.
 • Commissioner Sanderson has served 9 years and we recognize her for this service at
 her last meeting. She was presented with a certificate and an Experience Fayetteville
 shirt and received appreciation from all of the attending.
 • With no further business, Chair Moya called for a motion to adjourn and Commissioner
 Hamilton made a motion with Commissioner Stafford seconding. The meeting was
 adjourned at 4:09 pm.

 Minutes provided by Amy Stockton, Experienced Fayetteville
April CEO Update



Marketing & Communications

 • Collaborated with U of A Athletics to align marketing efforts around special events and
 the 2026 Razorback football schedule
 • Fayetteville received strong brand visibility during the 4-day Walmart Pro Cup, including
 livestream coverage and ~1.2M social views
 • Mobile Visitors Center engaged diverse audiences at Pro Cup (8 countries, 43 states)
 and Club America match (~18,400 attendees)
 • VERB’s paid media performance improved significantly, with referrals increasing from
 481 to 1,641 and display impressions reaching 1.16M while maintaining budget
 • Organic social continues to grow, with link clicks up +211% (Facebook) and +293%
 (Instagram)
 • Zartico data shows top visitor markets as Dallas, Tulsa, Kansas City, Houston, and
 Oklahoma City; F&B led spending at 51%, with visitor share up to 23% YoY
 • AM Group’s PR efforts generated 21 placements, 134M audience reach, and $270K
 AVE
 • Website traffic totaled ~101K sessions (+85% YoY), with 87% new users and 74%
 mobile; top markets included Fayetteville, Dallas, and Kansas City
 • Favoriteville Trademarks acquired for marketing and commerce

Upcoming Initiatives

 • Launched Fayetteville’s A250 initiative (April 16), including branding, website, and
 campaign rollout
 • Supporting Walton Arts Center’s Levon Helm exhibit announcement
 • Fayetteville Restaurant Week returns July 17–26 (expanded to 10 days), registration to
 open in May
 • Hosting ESPN Argentina press trip tied to FIFA World Cup host markets
 • VERB content shoot scheduled May 4–8 with local production partner
 • In Partnership with VERB, AM Group, we are hosting complimentary F&B Marketing
 Workshops for local industry (May 5)
 • Website Performance Report | March – Pixel Perfect
 • Paid, Earned, and Social Media Report | March – VERB
 • Media Report | March – AM Group



Visitor Center

 • 1,144 visitors in March, including guests from England, Brazil Ireland, Denmark
 • Sales: $2,269 Ale Trail: 9 completed passport under the new format.
 • Soft/Baseball in full swing, busy spring break
Destination Services

 • Planning Committee for April 29th CTA Kickoff
 • Several meetings with attractions and tour operators

Experience Fayetteville Sales

Key Highlights

 • Jose led Club America media + LOC efforts; named Fastest 15 honoree
 • Tina leading America 250 Committee and Make Music Day (3 events confirmed;
 announcement pending)
 • Dell earned PDM certification – Professional in Destination Management program

Sales Activity (March)

 • Meetings/Groups: $154K direct / $238K total EI
 • Sports:
 o US Pro Cup: $2.0M EI
 o Club America vs Tigres: $1.95M EI

Pipeline

 • Prospective:
 o Key meetings: Fulbright 80th, ARPA Conference, NWA Fashion Week (~$264K
 EI combined)
 o Active sports leads across 2026–2028 (softball, soccer, golf, martial arts, running
 events)

Bookings (Definite)

 • 3 meetings booked (~$226K EI, 495 RN)
 • Sports leads pending post-Sports ETA

Other Activity

 • March site visits: 2 (NWA Fashion Week, River Symposium)
 • Upcoming: Sports ETA (Jose), DI Summit (Tina/Dell)
 • LinkedIn: 6K+ followers (goal: 8K)

Fayetteville Town Center

Bookings & Operations

 • 17 bookings completed in March; 30 confirmed for April
 • Event Execution: 21 events held with total attendance of more than 10K
 • 26 additional bookings secured for 2026.
Accomplishments

 • Added NWA Fashion Week as a last-minute booking
 • Accepted Outstanding Business award from Children’s Safety Center at annual
 Handprints for Hope Luncheon at FTC with 700 in attendance
 • Added/Trained a contract worker for weekly Farmer’s Market ADA access

Monthly Sales Report (Town Center)

Activity: 15 incoming calls | 33 outgoing | 105 emails | 4 meetings

Pipeline:

 • 6 contracts in negotiation; 29 tentative/hold.
 • Prospective value of contracts: $593,031
 • 3 key opportunities to close next month.

Sales Priorities:

 • Converting tentative contracts and holds into bookings
 • Re-engage past clients

Hotel, Motel Restaurant, Bars & Attraction News:

 • Big Daddy’s Burgers to open May 1st on Nelson Hackett Boulevard
 • Moff’s Pizza has plans to move from its truck to the space formally occupied by Dirty
 Apron Bakery on Dickson Street
 • Benny’s Bagel’s is now open at 826 N. Leverett (former Eureka Pizza)
 • Goodcents, a new sandwich shop, is open in Fiesta Square
 • Foxglove, a new craft brewery and craft cocktail bar will open this summer at 37 E.
 Center Street, (former Damgoode Pies)

Upcoming

 • April 24th Red and White Game at Razorback Stadium – come see Vanny
 • April 27th Wheel the World site visit begins
 • April 29th Kick off for CTA (Certified Tourism Ambassador) Program
 • May 4-8th VERB here for Content Shoot
 • May 16th – Strawberry Festival Street Dance
 • May 17th – Strawberry Festival – Strawberry Shortcake returns!
 3333 Pinnacle Hills Parkway, Suite 510 Rogers, AR 72758-8960 Main 479.986.0888 Fax 479.986.8932 wlj.com

 Meredith K. Lowry
 ATTORNEY

 Direct: 479.631.3282 | mlowry@wlj.com


March 25, 2026

Via Email: rhauck@experiencefayetteville.com

Ryan Hauck
Fayetteville Advertising and Promotion Commission
21 South Block Ave., Suite 100
Fayetteville, AR 72701

Re: Trademark } FAVORITEVILLE
 Owner } Fayetteville Advertising and Promotion Commission
 Registration No. } 8,185,409
 Country } U.S.
 Term } 10 years
 Registration Date } March 24, 2026
 Class/Goods } Class 35: Advertising, promotion and marketing
 services in the nature of e-mail blast campaigns for others;
 Promoting the goods and services of others over the
 Internet; Advertising and marketing services, namely,
 promoting the goods and services of others; Convention and
 visitors bureau services, namely, promoting tourism,
 business and conventions in and around the Fayetteville,
 Arkansas area; Promoting recreation and tourism in and
 around the Fayetteville, Arkansas area

 Trademark } FAVORITEVILLE
 Owner } Fayetteville Advertising and Promotion Commission
 Registration No. } 8,185,404
 Country } U.S.
 Term } 10 years
 Registration Date } March 24, 2026
 Class/Goods } Class 25: Clothing, namely, pullovers, hooded
 sweatshirts, shirts, pants, t-shirts, and sweatshirts;
 Headwear, namely, hats

Dear Ryan:

We are pleased to enclose the digital Certificates of Registration for the above marks.
All trademark certificates are now provided to trademark registrants as digital
copies. If you wish to have a printed version with the gold seal of the Trademark Office,


 Wright, Lindsey & Jennings LLP
3594881-v1
WRIGHT LINDSEY JENNINGS


March 25, 2026
Page 2

presentation copies can be ordered for $25. Please let us know if you are interested in
ordering a presentation copy.

DEADLINES:

If you will note that each registration date is March 24, 2026, which means they may be
renewed between March 24, 2035, and March 24, 2036. In addition, you must provide
the Trademark Office with evidence of your continuing use of the marks sometime
between March 24, 2031, and March 24, 2032. We have noted these dates in our
tracking system, but you should record them as well, since the owner of the registration
is ultimately responsible for making any required filings.

USE OF THE ® SYMBOL:

As you know, the grant of the registration entitles you to use the registration symbol ®
in connection with this mark. Although use of the symbol is not required, we strongly
encourage you to use it, since its use conveys enhanced rights. In particular, should
you ever need to pursue an infringer, you will find it easier to collect damages if you
have consistently used the ® symbol in connection with your mark.

You may continue to receive spam solicitations regarding your registration.
The Trademark Office will send you notification later today of the
registration, but all other official correspondence will come from our office. If
you wish to verify the authenticity of any mail, please do not hesitate to
contact us.

As always, should you have any comments or questions about this registration please
let me know.

 Sincerely,

 WRIGHT, LINDSEY & JENNINGS LLP



 Meredith K. Lowry
MKL/sdj
Enclosures
c. Janet Borders




3594881-v1
Reg. No. 8,185,404 Fayetteville Advertising and Promotion Commission (Arkansas Commission
 established under state law), Experience Fayetteville
Registered Mar. 24, 2026 21 S. Block Avenue
Int. Cl.: 25 Fayetteville, ARKANSAS 72701
 CLASS 25: Clothing, namely, pullovers, hooded sweatshirts, shirts, pants, t-shirts, and
Trademark sweatshirts; Headwear, namely, hats
Principal Register FIRST USE 8-15-2025; IN COMMERCE 8-15-2025

 THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO
 ANY PARTICULAR FONT STYLE, SIZE OR COLOR

 SER. NO. 99-340,433, FILED 08-15-2025
 REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

 WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THE
 DOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.


Requirements in the First Ten Years*
What and When to File:


 • First Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th
 years after the registration date. See 15 U.S.C. §§1058, 1141k. If the declaration is accepted, the
 registration will continue in force for the remainder of the ten-year period, calculated from the registration
 date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.


 • Second Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) and an Application
 for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.


Requirements in Successive Ten-Year Periods*
What and When to File:

 • You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal
 between every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above with the
payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS: The holder of an international registration with an
extension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use (or
Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO). The
time periods for filing are based on the U.S. registration date (not the international registration date). The
deadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those for nationally
issued registrations. See 15 U.S.C. §§1058, 1141k. However, owners of international registrations do not file
renewal applications at the USPTO. Instead, the holder must file a renewal of the underlying international
registration at the International Bureau of the World Intellectual Property Organization, under Article 7 of the
Madrid Protocol, before the expiration of each ten-year term of protection, calculated from the date of the
international registration. See 15 U.S.C. §1141j. For more information and renewal forms for the international
registration, see http://www.wipo.int/madrid/en/.

NOTE: Fees and requirements for maintaining registrations are subject to change. Please check the
USPTO website for further information. With the exception of renewal applications for registered
extensions of protection, you can file the registration maintenance documents referenced above online at
http://www.uspto.gov.

NOTE: A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademark
owners/holders who authorize e-mail communication and maintain a current e-mail address with the
USPTO. To ensure that e-mail is authorized and your address is current, please use the Trademark
Electronic Application System (TEAS) Correspondence Address and Change of Owner Address Forms
available at http://www.uspto.gov.




 Page: 2 of 2 / RN # 8185404
Reg. No. 8,185,409 Fayetteville Advertising and Promotion Commission (Arkansas Commission
 established under state law), Experience Fayetteville
Registered Mar. 24, 2026 21 S. Block Avenue
Int. Cl.: 35 Fayetteville, ARKANSAS 72701
 CLASS 35: Advertising, promotion and marketing services in the nature of e-mail blast
Service Mark campaigns for others; Promoting the goods and services of others over the Internet;
Principal Register Advertising and marketing services, namely, promoting the goods and services of
 others; Convention and visitors bureau services, namely, promoting tourism, business
 and conventions in and around the Fayetteville, Arkansas area; Promoting recreation
 and tourism in and around the Fayetteville, Arkansas area

 FIRST USE 8-15-2025; IN COMMERCE 8-15-2025

 THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO
 ANY PARTICULAR FONT STYLE, SIZE OR COLOR

 SER. NO. 99-340,477, FILED 08-15-2025
 REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

 WARNING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THE
 DOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.


Requirements in the First Ten Years*
What and When to File:


 • First Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th
 years after the registration date. See 15 U.S.C. §§1058, 1141k. If the declaration is accepted, the
 registration will continue in force for the remainder of the ten-year period, calculated from the registration
 date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.


 • Second Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) and an Application
 for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.


Requirements in Successive Ten-Year Periods*
What and When to File:

 • You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal
 between every 9th and 10th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above with the
payment of an additional fee.

*ATTENTION MADRID PROTOCOL REGISTRANTS: The holder of an international registration with an
extension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use (or
Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO). The
time periods for filing are based on the U.S. registration date (not the international registration date). The
deadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those for nationally
issued registrations. See 15 U.S.C. §§1058, 1141k. However, owners of international registrations do not file
renewal applications at the USPTO. Instead, the holder must file a renewal of the underlying international
registration at the International Bureau of the World Intellectual Property Organization, under Article 7 of the
Madrid Protocol, before the expiration of each ten-year term of protection, calculated from the date of the
international registration. See 15 U.S.C. §1141j. For more information and renewal forms for the international
registration, see http://www.wipo.int/madrid/en/.

NOTE: Fees and requirements for maintaining registrations are subject to change. Please check the
USPTO website for further information. With the exception of renewal applications for registered
extensions of protection, you can file the registration maintenance documents referenced above online at
http://www.uspto.gov.

NOTE: A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademark
owners/holders who authorize e-mail communication and maintain a current e-mail address with the
USPTO. To ensure that e-mail is authorized and your address is current, please use the Trademark
Electronic Application System (TEAS) Correspondence Address and Change of Owner Address Forms
available at http://www.uspto.gov.




 Page: 2 of 2 / RN # 8185409
  Memo
 To: Ryan Hauck, CEO, Experience Fayetteville
 Fayetteville Advertising & Promotion Commissioners
 From: Gretchen Hunt, Director of Finance, Experience Fayetteville

Date: April 16, 2026

 Re: Financial Statements – March 2026




This packet contains Experience Fayetteville Financial Statements for the month ended
March 31, 2026.

The following reports are included in the packet:

  Summary P&L Financials for month ended March 31, 2026
  Balance Sheet for month ended March 31, 2026

Target Budget March – 25%

Total Revenue YTD: $ 1,354,139 or 20.9%
 Tax Receipts - $1,243,305 or 22.7%
 Town Center - $89,883 or 10.6%
 Other - $20,949

Total Operating Expenditure YTD: $1,331,131 or 21.8%
 EF Main - $1,088,003
 Town Center - $243,128

HMR tax – YTD March Collections (February activity) are 2.6 % above the seasonally
adjusted budget.

Operating Net Income is $5,662 year to date.
 PRELIMINARY DATA
 2026 Monthly A&P Tax Collections**
 $398,610 -1.64%

 March Collections $408,447 10.61%
 (February Activity)
 $401,088$436,249 -3.15%
 12.44%
 $51,280 + $357,783 $416,573 -4.31%
 Lodging Restaurant
 $410,352 -6.09%
 $27,186
 Prior Dues Collected $444,020 0.89%

 $419,784 2.09%

 $436,249 $394,928 1.89%
 Total HMR Collected
 $453,844 11.86%

 $476,619 3.24%
 Previous YTD (Mar) HMR A&P Tax Collection Totals
2022 2023 2024 2025 2026 $546,090 24.04%
$974,831 $1,152,677 $1,133,413 $1,162,491 $1,243,306
 $473,720 9.79%
24.77% 18.24% -1.67% 2.57% 6.95% % change
 from
 Change over previous year 2025

 **This represents half of total HMR tax collections. The other half goes to Fayetteville Department of Parks, Natural Resources, and Cultural Affairs
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ March 31, 2026


 CONSOLIDATED
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget
 Revenue
 Hotel, Motel, Restaurant Taxes Revenue 1,243,305 5,466,542 (4,223,237) 22.7%
 Rental Revenue 89,452 784,000 (694,548) 11.4%
 Event Revenue 432 9,500 (9,068) 4.5%
 Visitor Center Store Revenue 4,406 44,000 (39,594) 10.0%
 Parking Revenue - 58,000 (58,000) 0.0%
 Grant/Other Revenue - 81,800 (81,800) 0.0%
 Interest and Investment Revenue 16,543 50,100 (33,557) 33.0%
 Total Revenue 1,354,137 6,493,942 (5,139,805) 20.9%

 Expenses
 Operating Expenses
 Rental Expenses 6,950 127,000 (120,050) 5.5%
 Event Expenses 26,846 46,000 (19,154) 58.4%
 Visitor Center 6,518 40,575 (34,057) 16.1%
 Personnel 424,856 2,096,260 (1,671,404) 20.3%
 Sales & Marketing 373,461 1,888,636 (1,515,175) 19.8%
 Office and Administrative 231,985 476,099 (244,114) 48.7%
 Bond Payments 174,450 700,500 (526,050) 24.9%
 Disaster Contingency 10,000 (10,000) 0.0%
 COF Energy Improvement Repayment 20,000 (20,000) 0.0%
 Contribution to Capital Reserves - 100,000 (100,000) 0.0%
 Other Tourism Support - Community, Art Court, DFC 86,064 412,140 (326,076) 20.9%
 TheatreSquared Contribution - 200,000 (200,000) 0.0%
 Total Operating Expenses 1,331,131 6,117,210 (4,786,079) 21.8%


 Net Operating Income/(Loss) 23,006 376,732 (353,726) 0.0%

 Other Income
 Unrealized Gain/(Loss) on Investments (17,344) 0.0%
 Other Expenses
 FFE & Improvements - 240,000 (240,000) 0.0%
 Depreciation Expense - 0.0%
 Cost of Goods Sold - 0.0%

 Net Income/(Loss) (without CX Grants) 5,662 136,732 (113,726) 4.1%
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ March 31, 2026


 Experience Fayetteville
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget
 Revenue
 Hotel, Motel, Restaurant Taxes Revenue 1,243,305 5,466,542 (4,223,237) 22.7%
 Visitor Center Store Revenue 4,406 44,000 (39,594) 10.0%
 Grant & Other Revenue - 81,800 (81,800) 0.0%
 Interest and Investment Revenue 16,525 50,000 (33,475) 33.0%
 Total Revenue 1,264,236 5,642,342 (4,378,106) 22.4%

 Expenses
 Operating Expenses
 Event Expenses 26,500 44,000 (17,500) 60.2%
 Visitor Center 6,518 40,575 (34,057) 16.1%
 Personnel 273,090 1,240,876 (967,786) 22.0%
 Sales & Marketing 372,118 1,866,136 (1,494,018) 19.9%
 Office and Administrative 149,263 525,995 (376,732) 28.4%
 Bond Payments 174,450 700,500 (526,050) 24.9%
 Disaster Contingency 10,000 (10,000) 0.0%
 COF Energy Improvement Repayment 20,000 (20,000) 0.0%
 Contribution to Capital Reserve - 100,000 (100,000) 0.0%
 Other Tourism Support - Community, Art Court, DFC 86,064 412,140 (326,076) 20.9%
 TheatreSquared Contribution - 200,000 (200,000) 0.0%
 Total Operating Expenses 1,088,003 5,160,222 (4,072,219) 21.1%


 Net Income/(Loss) Before Other Revenue and Expenses 176,233 482,120 (305,887) 36.6%

 Other Income
 Unrealized Gain/(Loss) on Investments (17,344) - (17,344) 0.0%
 Total Other Income (17,344)
 Other Expenses
 FFE & Improvements - 70,000 (70,000) 0.0%
 Depreciation Expense -

 Net Income/(Loss) 158,889 412,120 (235,887) 38.6%
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ March 31, 2026

 Town Center
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget
 Revenue
 Rental Revenue 89,452 784,000 (694,548) 11.4%
 Event Revenue 432 9,500 (9,068) 4.5%
 Parking Revenue - 58,000 (58,000) 0.0%
 Interest and Investment Revenue 18 100 (82) 18.4%
 Total Revenue 89,902 851,600 (761,698) 10.6%


 Expenses
 Operating Expenses
 Rental Expenses 6,950 127,000 (120,050) 5.5%
 Event Expenses 346 2,000 (1,654) 17.3%
 Personnel 151,766 855,384 (703,618) 17.7%
 Sales & Marketing 1,343 22,500 (21,157) 6.0%
 Technology 14,098 15,750 (1,652) 89.5%
 Facilities 66,047 217,500 (151,453) 30.4%
 Office and Administrative 2,577 93,586 (91,009) 2.8%
 Total Operating Expenses 243,128 1,333,720 (1,090,592) 18.2%


 Net Income/(Loss) Before Other Revenue and Expenses (153,226) (482,120) 328,894 31.8%


 Other Expenses
 FFE & Improvements - 170,000 (170,000) 100.0%
 Depreciation Expense 0.0%
 Total Other Expenses - 170,000 (170,000)
 Bad Debt Expense -
 Net Income/(Loss) (153,226) (652,120) 498,894 23.5%
 Fayetteville A&P Commission
 Balance Sheet
 As of March 31, 2026
ASSETS
  Current Assets
 Cash 3,813,644
 Investments 1,293,193
 Accounts Receivable 648,836
 Prepaid Expenses 13,855
 Deposits 40,838
 Inventory Asset 13,159
  Total Current Assets 5,823,525

  Other Assets
 Capital Assets
 Furniture & Fixtures 300,660
 Equipment 761,581
 EF/CVB Building 940,410
 EF/CVB Land 198,621
 Building Additions 1,844,537
 Walker-Stone House 1,179,152
 Vehicles 122,860
 Construction in Progress 456,456
 Accumulated Depreciation (2,102,982)
  Total Other Assets 3,701,295

TOTAL ASSETS 9,524,820

LIABILITIES AND EQUITY
 Current Liabilities
 Accounts Payable 96,870
 Unearned Revenue 368,402
 Total Liabilities 465,272

  Long Term Liabilities
 Notes Payable - City of Fayetteville Solar 366,466.50
  Total Liabilities 366,466.50

  Equity
 Unreserved Fund Balance 8,446,381
 Operating Reserve 1,000,000
 Capital Reserve -
 Temporarily Restricted Funds 45,558
 Net Revenue
 Gain/(Loss) on Investments (17,344)
 Net Revenue 26,594 9,250
  Total Equity 9,501,188

TOTAL LIABILITIES AND EQUITY 10,332,926
Memo
 To: Fayetteville Advertising & Promotion Commissioners

 From: Ryan Hauck, CEO

Date: April 27, 2026

 Re: Replacing Experience Fayetteville’s Offices and Visitor Center Roof



Background

The roof at Experience Fayetteville’s office and Visitor Center has exceeded its expected
lifespan of 15–20 years. Following evaluations by three independent roofing
professionals, all confirmed that the roof is well beyond its usable life.

While temporary patchwork repairs have been made over several years, these
measures are no longer sufficient. The roof’s current condition is allowing water intrusion
into the building, resulting in damage to multiple interior areas. Over the past year, this
has impacted offices, the Visitor Center, main hallway, and storage areas.

The Director of Facilities engaged three qualified vendors to assess the roof and provide
recommendations. All three vendors independently concluded that full roof replacement
is necessary, noting areas of water pooling and structural wear. Subsequently, three
formal quotes were obtained.

Recommendation

It is the recommendation of the Director of Facilities and the CEO that the Commission
accept the proposal from Harness Roofing, Inc. in the amount of $65,950.00.

The Harness Roofing proposal provides a comprehensive scope of work, detailed cost
breakdown, and warranty coverage. In addition to offering a competitive price, the
company has established a positive working history with our facilities team.

Motion to Pass

Motion to approve the allocation of $65,950.00 for the replacement of the roof at
Experience Fayetteville’s offices and Visitor Center, and authorize CEO Ryan Hauck to
enter into an agreement with Harness Roofing, Inc. to complete the project as outlined in
their proposal.
 HARNESS ROOFING, INC.
 C² C ustomer C ommitted
 www.harnessroofing.com
 Arkansas Contractor's License #0018900621
 Oklahoma Roofing Contractor Registration #8000044

 4185 Treadco Drive * Springdale, AR 72762 * Phone 479.751.6649 * Fax 479.750.9081

DATE: 3.24.26 PROPOSAL # 26-20-0049

Harness Roofing, Inc. (hereinafter referred to as "HRI") proposes to perform and furnish the labor, materials, insurance, supervision, equipment and
warranty (herein together referred to as the "Work") described herein for:

OWNER/CUSTOMER: Experience Fayetteville
ADDRESS: 21 S. Block Ave, Fayetteville, AR
PROJECT: 26-20-0049

SCOPE OF WORK:
1. The existing Roof system and ISO insulation board to remain in place as is. No replacement of wet ISO included.
2. Mechanically attach 1" HD ISO insulation over existing roof system that remines in place with Rhino Bond fasteners and plates.
3. Weld 60 mil TPO single ply membrane to Rhino Plates in the field.
4. Flash walls with 60 mil TPO up to concrete coping. (Coping to remain in place as is)
5. Install pipe boots and wrap vents as needed. Condensate line and electrical supports to remain in place.
6. Flash in existing roof curbs and roof drains per manufacture's recommendations.
7. Furnish 15 year manufactures warranty and 2 year HRI warranty.
8. Work contingent on deck passing pull test.
9 Work conducted during normal working hours.

EXCLUSIONS:
Electrical, plumbing and HVAC. Any wet poly-ISO that is to remain, wood blocking, gas pipe stands, decking, interior protection of any kind, masonry
cap or any masonry, EFIS wall system, siding, moisture in the existing roof.

PROJECT SPECIFIC QUALIFICATION:
All work to be performed during normal business hours, Monday - Friday, 8:00 AM - 4:00 PM

CONTRACT PRICE: HRI shall perform the Work for: Sixty Five Thousand, Nine Hundred Fifty and 00/100
 Dollars $ 65,950.00 , in current funds.
TERMS AND CONDITIONS: The terms and conditions set forth on the following pages are a part of this proposal.
This Proposal is subject to revision or withdrawal by HRI for any reason until communication of acceptance, and may be revised after communication of acceptance where
an inadvertent error by HRI has occurred. This Proposal expires thirty (30) days after the date stated above unless otherwise agreed if not earlier withdrawn. Acceptance
shall be subject to approval of credit department.
THIS CONTRACT CONTAINS A BINDING ARBITRATION PROVISION WHICH MAY BE ENFORCED BY THE PARTIES.

By: Title:

ACCEPTANCE:
The undersigned hereby accepts this Proposal and, intending to be legally bound hereby, agrees that this writing shall be a binding contract and shall
constitute the entire contract.
Owner/Customer: By:
Title: Date:




 Page 1 of 4 Initials _____
 TERMS AND CONDITIONS
1. Nature of Work. Harness Roofing, Inc. (“HRI”) shall furnish the labor and material necessary to perform the work described herein or in the referenced
contract documents. HRI does not provide design, engineering, consulting or architectural services. It is the Owner’s responsibility to retain a licensed architect
or engineer to determine proper design and code compliance, including a determination as to whether and what type of a vapor or air retarder is needed. If
plans, specifications or other design documents have been furnished to HRI, Customer warrants that they are sufficient and conform to all applicable laws and
building codes. HRI is not responsible for any loss, damage or expense due to defects in plans or specifications or building code violations unless such damage
results from a deviation by HRI from what is specified. HRI is not responsible for condensation, moisture migration from the building interior or other building
components, location or size of roof drains, adequacy of drainage, ponding on the roof, structural conditions or the properties of the roof deck or substrate on
which HRI’s roofing work is installed.



2. . Deck. Customer warrants that structures on which HRI is to work are in sound condition and capable of withstanding roofing construction, equipment
and operations. HRI’s commencement of roof installation indicates only that HRI has visually inspected the surface of the roof deck for visible defects. HRI is
not responsible for the structural sufficiency, quality of construction (including compliance with FMG criteria), undulations, fastening or moisture content of the
roof deck or other trades’ work or design.


3. Concrete Decks. In the event that roofing is to be installed over a concrete or other wet deck or substrate, the determination as to when the concrete or wet
substrate is sufficiently cured and dried so that roofing materials can be installed without potential future adverse effect shall be made by the General Contractor
in consultation with the concrete subcontractor, concrete manufacturer and design professional. HRI is not responsible to test or assess moisture content of the
deck or substrate.


4. Asbestos and Toxic Materials. This proposal is based on HRI’s not coming into contact with asbestos-containing or toxic materials (“ACM”). HRI is not
responsible for expenses, claims or damages arising out of the presence, disturbance or removal of ACM. HRI shall be compensated for additional expenses
resulting from the presence of ACM. Customer agrees to indemnify HRI from and against any liability, damages, losses, claims, demands or citations arising out
of the presence of ACM.

5. Payment. Unless stated otherwise on the face of this proposal, Customer shall pay the contract price plus any additional charges for changed or extra work
within ten (10) days of substantial completion of the Work. If completion of the Work extends beyond one month, Customer shall make monthly progress
payments to HRI by or before the fifth (5th) day of each month for the value of Work completed during the preceding month, plus the value of materials
suitably stored for the project. All sums not paid when due shall earn interest at the rate of 1-1/2% per month. HRI shall be entitled to recover from Customer
all costs of collection incurred by HRI, including attorney's fees, resulting from Customer's failure to make proper payment when due. HRI’s entitlement to
payment is not dependent upon criteria promulgated by Factory Mutual Global, including wind uplift testing. Collection matters may be handled through
litigation.


6. . Right to Stop Work. The failure of Customer to make proper payment to HRI when due shall, in addition to all other rights, constitute a material breach
of contract and shall entitle HRI, at its discretion, to suspend all work and shipments, including furnishing warranty, until full payment is made. The time period
in which HRI shall perform the work shall be extended for a period equal to the period during which the Work was suspended, and the contract sum to be paid
HRI shall be increased by the amount of HRI’s reasonable costs of shut-down, delay and start-up.



7. Insurance. HRI will carry worker's compensation, automobile and commercial general liability insurance. HRI will furnish a Certificate of Insurance,
evidencing the types and amounts of its coverages, upon request. Customer shall purchase and maintain builder's risk and property insurance, including the labor
and materials furnished by HRI, covering fire, extended coverage, malicious mischief, vandalism and theft on the premises to protect against loss or damage to
the Work and the building where the Work is performed. Moneys owed to HRI shall not be withheld by reason of any damage or claim against HRI covered by
liability or property damage insurance maintained by HRI or claims covered under builder’s risk insurance.



8. Additional Insured. If Customer requires and HRI agrees to name Customer or others as additional insureds on HRI’s liability insurance policy, Customer
and HRI agree that the naming of Customer or others as additional insureds is intended to apply to claims made against the additional insured to the extent the
claim is due to the negligence of HRI and is not intended to make HRI’s insurer liable for claims that are due to the fault of the additional insured.



9. Interior Protection. Unless expressly stated in the Scope of Work, interior protection by HRI is not included in this proposal and contract. Customer
acknowledges that re-roofing of an existing building may cause disturbance, dust, debris or fireproofing to fall into the interior. Customer agrees to remove or
protect property directly below the roof in order to minimize potential interior damage. HRI shall not be responsible for disturbance, damage, clean up or loss to
interior property that Customer did not remove or protect prior to commencement of roofing operations. Customer shall notify tenants of re-roofing and the
need to provide protection underneath areas being re-roofed. Customer agrees to hold HRI harmless from claims of tenants who were not so notified and did
not provide protection.




 Page 2 of 4 Initials _____
 TERMS AND CONDITIONS
10. Deck Repairs and Unforeseen Conditions. Any work required to replace rotten or missing wood or deteriorated decking to make the deck suitable for
roof installation shall be done on a labor and material or unit price basis as an extra unless specifically included in the scope of work. Deck repairs or replacement
shall be performed as needed to provide an adequate substrate for the roofing materials. When re-roofing over an existing roof, replacement of visible wet or
deteriorated insulation shall be an extra or billed at unit prices unless otherwise stated on the face of this proposal. Unforeseen conditions that may affect the
work will be reported to Owner and authorization requested prior to permanent repairs being performed.

11. Damages and Delays. HRI will not be responsible for damage done to HRI’s work by others, including damage to temporary tie-offs. Any repairing of the
same by HRI will be charged as an extra. HRI shall not be liable for liquidated or delay damages due to a delay in completion of the Project unless the delay was
caused by HRI. HRI shall not be responsible for loss, damage or delay caused by circumstances beyond its reasonable control, including but not limited to acts
of God, accidents, epidemics, pandemics, snow, fire, weather, vandalism, regulation, strikes, jurisdictional disputes, failure or delay of transportation, shortage of
or inability to obtain materials, equipment or labor. In the event of any of these occurrences, HRI’s time for performance shall be extended for a time sufficient
to permit completion of the Work and HRI’s contract price shall be increased to compensate HRI for any additional costs incurred due to any of these
occurrences.

12. Roof Projections. HRI will flash roof projections that are in place prior to installation of roofing or shown on the architectural plans provided to HRI.
Penetrations not shown on the plans provided to HRI prior to submittal of this proposal or required after installation of roofing shall be considered an order for
extra work, and HRI shall be compensated at its customary time and material rates for additional expense resulting from additional penetrations.



13. . Tolerances. All labor and materials shall be furnished in accordance with normal industry standards and industry tolerances for uniformity, color,
variation, thickness, size, weight, finish and texture. Specified quantities are intended to represent an average over the entire roof area.



14. Wind Loads or Uplift Pressures. Design Professional is responsible to design the work to be in compliance with applicable codes and regulations and to
specify or show the work that is to be performed. HRI is not responsible for design, including calculation or verification of wind-load design. To the extent
minimum wind loads or uplift pressures are required, HRI’s bid is based solely on manufacturer’s printed test results. HRI itself makes no representation
regarding wind uplift capacity and assumes no liability for wind uplift.


15. Fumes and Emissions. Customer acknowledges that odors and emissions from roofing products will be released as part of the roofing operations to be
performed by HRI. Customer shall be responsible for interior air quality, including controlling mechanical equipment, HVAC units, intake vents, wall vents,
windows, doors and other openings to prevent fumes and odors from entering the building. Customer is aware that roofing products emit fumes, vapors and
odors during the application process. Some people are more sensitive to these emissions than others. Customer shall hold HRI harmless from claims from third
parties relating to fumes and odors that are emitted during the normal roofing process.



16. Material Cost Escalation. Steel products, asphalt, polyisocyanurate and other roofing products are sometimes subject to unusual price volatility due to
conditions that are beyond the control or anticipation of HRI. If there is a substantial increase in these or other roofing products between the date of this
proposal and the time when the work is to be performed, the amount of the contract may be increased to reflect the additional cost to HRI, upon submittal of
written documentation and advance notice to Customer.


17. Backcharges. No backcharges or claims for payment of services rendered or materials and equipment furnished by Customer to HRI shall be valid unless
previously authorized in writing by HRI and unless written notice is given to HRI within five (5) days of the event, act or omission which is the basis of the
backcharge.

18. Safety. Owner warrants there will be no live power lines on or near the roof servicing the building where HRI will be working and that Owner will turn off
any such power supplies to avoid an electrocution risk to HRI’s employees. HRI’s price is based upon there not being electrical conduit or other materials
embedded within the roof assembly or attached directly to the underside or topside of the roof deck upon which HRI will be installing the new roof. Owner will
indemnify HRI from personal injury and other claims and expenses if Owner fails to turn-off power so as to avoid injury to HRI’s personnel or resulting from
the presence of concealed electrical conduit and live electrical power. HRI is not responsible for costs of repair or damages, including disruption of service,
resulting from damage to undisclosed or concealed electrical or other utility lines. Owner shall shut down roof located electronic equipment that emits or receives
radio frequency waves while roofing contractor is to be working on the roof so that roofing personnel will not be subject to radio frequency waves or
electromagnetic radiation while working on the roof and shall indemnify and hold HRI and its personnel harmless from any personal injury claims resulting from
a failure by Owner to do so. HRI is not responsible for the safety of persons on the roof other than its own employees. Owner and general contractor agree to
indemnify and hold HRI harmless, including attorney’s fees, from claims for personal injury by persons or entities whom owner or general contractor have
allowed or authorized to be on the roof.



19. Availability of Site. HRI shall be provided with direct access to the work site for the passage of trucks and materials and direct access to the roof. HRI
shall not be required to begin work until underlying areas are ready and acceptable to receive HRI’s work and sufficient areas of roof deck are clear and available
and free from snow, water or debris to allow for continuous full operation. The expense of any extra trips by HRI to and from the job as a result of the job not
being ready for the Work after HRI has been notified to proceed will be charged as an extra.




 Page 3 of 4 Initials _____
 TERMS AND CONDITIONS

20. Warranty. HRI’s work will be warranted by HRI in accordance with its standard warranty, which is made a part of this proposal and contract and
incorporated by reference. A facsimile of HRI’s standard warranty is attached or, if not, will be furnished upon request. HRI SHALL NOT BE LIABLE FOR
SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES. The acceptance of this proposal by the Customer signifies his agreement that this warranty
shall be and is the exclusive remedy against HRI.
A manufacturer's warranty shall be furnished to Customer if a manufacturer's warranty is called for on the face of this proposal. It is expressly agreed that in the
event of alleged defects in the materials furnished pursuant to this contract, Customer shall have recourse only against the manufacturer of such material.



21. Existing Conditions. HRI is not responsible for leakage through the existing roof or other portions of the building that have not yet been reroofed by
HRI.


22. Mold. HRI and Owner are committed to acting promptly so that roof leaks are not a source of potential interior mold growth. Owner will make periodic
inspections for signs of water intrusion and act promptly including prompt notice to HRI if Owner believes there are roof leaks, to correct the condition. Upon
receiving notice, HRI will make roof repairs. Owner is responsible for monitoring any leak areas and for indoor air quality. HRI is not responsible for indoor air
quality. Owner shall hold harmless and indemnify HRI from claims due to indoor air quality and resulting from a failure by Owner to maintain the building in a
manner to avoid growth of mold. Customer agrees to indemnify and hold harmless HRI from claims brought by tenants and third parties arising from mold
growth.


23. Material References. HRI is not responsible for the actual verification of technical specifications of product manufacturers; i.e., R-value or ASTM or UL
compliance, but rather the materials used are represented as such by the material manufacturer.

24. Oil-canning. Metal roofing and especially lengthy flat-span sheet-metal panels often will exhibit waviness, commonly referred to as “oil-canning.” The
degree of oil-canning and the appearance of the panels will vary depending on factor such as the length and color of the panels, alloy, gauge, galvanizing process,
substrate condition, and exposure to sunlight. Oil-canning pertains to aesthetics and not the performance of the panels and is not controlled by HRI. HRI is
not responsible for oil-canning or aesthetics. Oil-canning shall not be grounds to withhold payment or reject panels.



25. Dispute Resolution. If a dispute shall arise between HRI and Customer with respect to any matters or questions arising out of or relating to this
Agreement or the breach thereof, HRI and Customer will seek to mediate the dispute. If mediation is not successful, arbitration shall be administered by and
conducted in accordance with the Construction Industry Arbitration Rules of the American Arbitration Association unless the parties mutually agree otherwise.
This Agreement to arbitrate shall be specifically enforceable under the prevailing arbitration law. The award rendered by the arbitrators shall be final, and
judgment may be entered upon it in any Court having jurisdiction thereof. Any legal claim against HRI alleging any breach of this contract or negligence by HRI
must be initiated no later than two (2) years after HRI performed the roofing installation covered by this contract.




 Page 4 of 4 Initials _____
 03/17/2026
 Superior Roofing Claim Information
 4211 Dixie Industrial Ave.
 Springdale, AR. 72762
 Phone: (479) 684-6060

 Company Representative
 Jacob Briscoe
 Phone: (479) 520-3479
 jacob@superiorroofingnwa.com




Miletus Callahan-Barile Job: Miletus Callahan-Barile
21 South Block Avenue
Fayetteville, AR 72701
(512) 470-8808

TPO Replacement

 Qty Unit Price
  TPO Replacement 54.00 SQ $67,691.91
 ***The estimate is packaged to cover everything replaced for TPO Roofing:***

 1. Remove and dispose of (1) existing layer of rolled roofing

 2. Inspect roof and replace any deteriorated substrate as needed

 3. Install 1" polyisocyanurate (ISO) insulation board, mechanically fastened or
 adhered per specifications

 4. Install 60 mil TPO roofing membrane, fully adhered or mechanically attached
 per manufacturer specifications

 5. Heat-weld all seams to ensure a watertight seal

 6. Install TPO flashing at all penetrations, curbs, walls, and transitions

 7. Install new pipe boots, pitch pans, and penetration flashings as needed

 8. Install termination bars and sealant at all vertical tie-ins

 9. Install new drip edge and edge metal where required

 10. Ensure proper drainage and tie-in to existing drains/scuppers


 - Our Crews are licensed and insured.
 - They will perform a 10 point clean up when the work is done.
 - Crews will maintain safety requirement at all times during the construction
 process
 - 2 year workmanship warranty


 $67,691.91

Parapet Cap (Optional)

 Qty Unit Price
  R&R Parapet Cap 358.00 LF $13,560.61
 replace the existing parapet cap around the entire building (358 LF). Install a new
 metal parapet cap system, properly sized and fabricated to fit the wall
 dimensions. Secure the cap using cleats and fasteners per manufacturer
 specifications


 $13,560.61

Additional Tear off
 Qty Unit Price
Remove extra layer 54.00 SQ $2,045.45
  The cost for this section is based on the potential need to remove an additional
  layer of rolled roofing, if present.


 $2,045.45


 TOTAL $83,297.97
 E S T I M A T E

 T. F. Thompson Co. Sales Representative
 PO Box 1198 Tyler Kerley
 Bentonville, AR Tyler.Kerley@TFThompson.com
 (479) 226-7188




 Experience Fayetteville
 Estimate # 1765
 Job #2346 - 21 Block Reroof
 21 s Block Date 9/3/2025
 Fayetteville, AR 72701




 Item Description

  Slip Sheet We shall install a layer of slip sheet that will lay between the two layers of roofs.

  60 Mil TPO We shall install a layer of 60 mil TPO membrane across the roof surface.

  Pipe Flashings We shall install new TPO pipe flashings on all roof penatrations.

  Curb Flashing We shall install up to 2 custom mad TPO curb flashing's.

  Termination Bar We shall install up to 300 feet of termination bar to terminate the TPO roof
 membrane.

  Roof Drain Flashing We shall install flashing to all roof drain and overflow drain

  Lift Charge

  Warranty This roof includes a 20 year NDL warranty that is backed by the manufacture.




 Sub Total $61,800.00

 Total $61,800.00




 S P E C I A L I N S T R U C T I O N S




Document ID: 2E7A4CCE-2272-42F9-8635-1F70F9327B0D Page 1 of 1
The Favoriteville Festival Fund is a new initiative designed to support festivals and events that
enrich Fayetteville’s cultural life and strengthen our local tourism economy—especially during
seasons when visitor activity tends to slow. By offering post-event financial support to a small
number of high-impact events each year, the program helps mitigate risk for organizers with
bold ideas and a strong plan, encouraging innovation and inclusivity in our city’s event
landscape.

This program supports our Mission to elevate the quality of life for the community of Fayetteville
through tourism promotion, partnerships, and programs.

Aligned with the “Bring Out the Best” Imperative of the Experience Fayetteville Master Plan,
the Favoriteville Festival Fund affirms our role as champions of Fayetteville’s most vibrant
assets. By encouraging and incentivizing signature events that make Fayetteville shine, this
initiative helps fulfill our commitment to enhance what makes our city a compelling, world-class
destination.

Priority consideration will be given to events that:

 • Occur during slower seasons (e.g., late June – early August, late January–early February)
 to maximize economic and cultural activation. No blackout dates (to be provided)
 • Demonstrate economic impact and financial responsibility
 • Celebrate the unique identity and creativity of Fayetteville

How It Works
The Favoriteville Festival Fund is administered through an annual application process.
Organizers submit proposals detailing event plans, budget, and community impact. Applications
are reviewed using a transparent evaluation framework with the following key criteria:

 • Event Viability
 • Economic & Cultural Impact
 • Financial Responsibility
 • Organizer Track Record
 • Access & Inclusion
 • Seasonal Activation & Blackout Considerations

This is not a traditional grant or upfront funding program. Instead, the Fund provides margin
protection – a form of post-event financial support designed to reduce the risk of hosting bold,
high-impact festivals.
During the application process, organizers will submit a projected event budget and establish a
reasonable profit margin target. After the event, staff will review the actual income and expenses.
If the event does not meet the agreed-upon profit margin, the Festival Fund may reimburse part
of the shortfall – up to 30% of eligible expenses or a maximum of $30,000 – to help close the
gap.

A selection committee consisting of two Commissioners and two staff members uses a
standardized scoring rubric to evaluate submissions. Final recommendations are presented to
the Fayetteville Advertising and Promotion Commission for approval. Selected events will be
required to execute an MOU and complete post-event reporting procedures.

By lowering financial barriers and encouraging bold, community-focused ideas, the Favoriteville
Festival Fund invites new traditions to take root and ensures that Fayetteville continues to grow
as a place of connection, creativity, and celebration.
Evaluation Framework

Category Max Points Scoring Criteria

Event Viability 20 Clear, well-planned concept, achievable
 logistics, fits Fayetteville's vibe

Economic & Cultural Impact 20 Anticipated attendance, community
 activation, community/cultural relevance,
 mutli-year commitments

Financial Responsibility 20 Detailed and realistic budget, credible
 revenue expectations, risk assessment
 included

Organizer Track Record 15 Prior experience with event(s),
 demonstrated ability to manage logistics and
 finances

Access & Inclusion Efforts 15 Concrete strategies to welcome underserved
 groups, accessibility plans, inclusive
 representation

Seasonal Activation / 15 Event occurs during slow season (late Jan –
Blackout Dates early Feb; late June – early Aug), addresses
 local downtime. Event does not occur during
 specified blackout dates.

Financial Risk Justification 10 Justified, clear ask; request aligns with
 identified risks and needs

Sustainability 10 Clear plans to reduce environmental impact
 through waste reduction, recycling, or other
 eco-friendly practices.

Bonus (Innovation, +5 Extra credit for strong community
Partnerships) partnerships, unique event concepts, or
 efforts that fill a gap in Fayetteville’s current
 event landscape.
 Reviewer
 Category Max Points Description Helpful Hints / Considerations Comments
 Score


 Is the event clearly defined, feasible, Look for detail, practicality,
Event Viability 20 and aligned with Fayetteville’s cultural and alignment with local
 and logistical landscape? values or culture.

 Does the event attract visitors and/or
 locals, generate cultural activity, and
 Does it drive overnight stays,
 align with community values? Is there
Economic & Cultural Impact 20 benefit local businesses, or
 a measurable economic impact with
 feature local artists?
 attendance, muti year commitments,
 etc.?
 Check for itemized budgets,
 Are the budget and financial plan
 credible revenue sources,
Financial Responsibility 20 realistic? Do they show sound
 and clear use of margin
 projections and risk assessment?
 protection.


 Does the applicant or team have Look for event history,
Organizer Track Record 15 relevant experience managing events, references, or prior examples
 finances, and logistics? of successful execution.


 Does the event include intentional Note sliding scale pricing,
 outreach and accommodations for accessible venues, language
Access & Inclusion Efforts 15
 underserved or marginalized inclusivity, and ADA
 populations? compliance.
 Does the event occur during
 Is the timing helping to fill a
 traditionally slow tourism seasons
 gap in the calendar or
Seasonal Activation 15 (e.g., late Jun-early Aug or late Jan-
 energizing a typically quiet
 early Feb)? Event must not occur
 season?
 during specified blackout dates.
 Do they understand and
 Is the margin protection request
 communicate how the
Margin Protection Justification 10 reasonable and directly tied to specific
 funding mitigates risk
 financial risks or needs?
 effectively?

 Examples: green practices,
 Extra credit for innovative formats,
Bonus (Innovation, co-hosting with local orgs,
 5 sustainability practices, and local
Partnerships, Sustainability) bilingual signage, fresh
 collaborations or partnerships.
 formats.



Totals 120 0
Festival Fund Application


APPLICANT INFORMATION


Name:

Organization:

Address:

Phone:

Email:

Website (if applicable):


EVENT OVERVIEW
Event Name

Event Date(s)

Location (Venue & Address)

Estimated Attendance (Total & Breakdown by Local/Visitor)

Event Description:
(Provide a 3–5 sentence summary of your event, its mission, target audience, and notable
activities or headliners.)
FINANCIAL SUMMARY
Total Projected Budget: $

Expected Revenue (itemize major sources): $



Expected Expenses (itemize major categories): $



Anticipated Net Profit/Loss: $

Margin Protection Request:
Amount Requested: $

Describe how margin protection will be used and what specific outcomes it will guarantee.
Would the event occur without this protection? Why or why not?




RISK ASSESSMENT & CONTINGENCY PLANNING
(List 3–5 key risks to your event’s success and what steps you are taking to mitigate them.)
ORGANIZER EXPERIENCE & PAST PERFORMANCE
(Highlight your event or team’s relevant experience. Attach resumes or bios and any
available financials from previous years/events.)




ECONOMIC & COMMUNITY IMPACT
Estimated hotel room nights generated:



Estimated spend at local restaurants/retail:



Cultural or social benefits to Fayetteville:




ACCESS & INCLUSION
(Describe how your event is intentionally welcoming to all audiences, especially
underserved or underrepresented communities.)
SEASONALITY & TIMING
(Explain how your event adds energy to Fayetteville’s quieter periods.)




SUPPORTING DOCUMENTS
� Detailed Event Budget

� Marketing/PR Plan (2 page max)

� Historical Financials or Prior P&L (if applicable)




DECLARATION
I declare that all information provided is true and complete.



Signature: ____________________________________________



Date: __________________________________________________
Prairie Street Block Party Favoriteville Fund Application

Name: April Lee
Organization: Prairie Street Block Party
Address: 509 W Prairie St
Phone: 479-236-2404
Email: prairiestreetblockparty@gmail.com
Website (if applicable): NA

Event Overview
Event Name: Prairie Street Block Party
Event Date(s): May 2, 2026 noon to 6
Location (Venue & Address): Prairie Street
Estimated Attendance (Total & Breakdown by Local/Visitor): 500-1000
Event Description: Just a lovely little community event highlighting the talents of and
beyond Prairie Street & The Mill District with art, music, yoga, local flavors, junk, kids
activities, all with a good ol front porch vibe.

Financial
Total Projected Budget: See attached budget
Expected Revenue (itemize major sources): See attached budget
Expected Expenses (itemize major categories): See attached budget
Anticipated Net Profit/Loss: See attached budget
Margin Protection Amount Requested: See attached budget
Describe how margin protection will be used and what specific outcomes it will guarantee.
Would the event occur without this protection? Why or why not?: By projecting for items
like vendor fees, rentals, advertising & entertainment , the organizers use margin
protection to ensure that the planned budget is protected. The event will occur, but artist
may not be paid for performing.
Risk Assessment & Contingency Planning: Traffic hazards-vehicles attemping to enter the
blocked off areas. Secure city street closure permits and volunteers at barricades and only
allowing emergency vehicles pass.
Adverse Weather-extreme heat or rain. Plenty of water available and shaded areas.
Alternative rain date.
Noise complaints- Maintain music at or below city decibel levels.

Organizer Experience & Past Performance
Highlight your event or team’s relevant experience.: Dana Dever with Trailside Yoga is
passionate about building community and connecting people together. Her strong
organizational skills and being task oriented have been an great asset in setting deadlines
for the event.
Jonathon Holder — founder of Natural Threads. With a background in art and design, he
handles social media and crafts the event T-shirt designs.

Trey Marley —owner of ARECO. His journalism and photography skills as well as
experience with past street closure events adds value to executing city requirements.
He will capture the event using drone footage and images.

April Lee — owner of Prairie Street Live. Experienced in event planning and music events.

Economic Impact & Community Impact
Estimated hotel room nights generated:: NA
Estimated spend at local restaurants/retail: 15000
Cultural or social benefits to Fayetteville: The event will promote local shopping,
independent art and music by transforming Prairie Street into a fun outdoor gathering
space

� Access & Inclusion
Describe how your event is intentionally welcoming to all audiences, especially
underserved or underrepresented communities.: Prairie Street Block Party is a free event
and all are welcome.

Seasonality & Timing
Explain how your event adds energy to Fayetteville’s quieter periods.: Something new and
exciting offering a daytime event and alternative to Dickson street

Supporting Documents
Detailed Event Budget: 69e5abaca283c-2026 Budget for Prairie Street Block Party.pdf
Marketing/PR Plan (2-page max): 69e5abaca3f15-Prairie_Street_Block_Party_-
_Press_Release.pdf
Historical Financials or Prior P&L (if applicable): 69e5abaca49b3-2026 Budget for Prairie
Street Block Party.pdf

Declaration
I declare that all information provided is true and complete.
Signature: April Lee
Date: 04/19/2026
Prairie Street Block Party Income Statement Proforma

 Revenue
 Sponsorship $1,500.00
 Other $250.00
 Donations $2,000.00

 Total Potential Revenue $3,750.00
 Expenses

 Marketing (Physical) $1,505.00
 Food & Drink $650.00
 Supplies $720.00
 Rentals $642.00
 Entertainment $7,360.00
 Decorations $0.00
 Permits $0.00
 Donations $0.00
 Cleanup $300.00
 Insurance/Security $1,662.00



 Total Expenses $12,839.00
 Profit Margin 20% $2,567.80



 Total Gap -$11,656.80

 Total Favoriteville Fund Ask $11,656.80
FOR IMMEDIATE RELEASE
April 2026


 Prairie Street Block Party Emerges May 2nd
  Live, all-local music. Yoga and wellness. Artists, makers, vintage curators, and neighbors. A
 free, community-driven block party on a single downtown Fayetteville street.




FAYETTEVILLE, AR // On Saturday, May 2nd from noon to 6 p.m., a quiet stretch of Prairie
Street in downtown Fayetteville transforms into something the city hasn’t quite seen in a while: a
free, all-ages block party built entirely by the small businesses, artists, and neighbors who call
this block home. With two stages of live music, hands-on art experiences, kids’ activities, local
makers, vintage finds, and the best local food, organizers are expecting 1,000 people and
growing.

Organizers say. “It’s a real neighborhood gathering. Come as you are, bring the family, and
enjoy what Fayetteville does best. Celebrate each other and our lovely town.”

What to Expect
The block party is loaded with things to see, do, and take home. BYOTee Live Screen Printing
invites attendees to bring a tee from the drawer and get a custom print pulled live on the street.
The “Art Dump” Community Mural is a collaborative, all-ages art installation where anyone
can contribute, with proceeds benefiting FIRA (Fayetteville Independent Restaurant Alliance). A
University of Arkansas art student community booth will showcase emerging talent from
one of the region’s top programs.

Local independent artists, makers, and vintage vendors line the block with handmade goods,
original artwork, curated vintage gear, and the kind of one-of-a-kind finds you won’t get from
anywhere else. This is a celebration of the people who make things with their hands and sell
them face-to-face.

For families, there are dedicated kids’ activities running throughout the afternoon out on the
street. Inside, the block’s own businesses are getting in on the energy too. Prairie Street Pub &
Tap will be running Kentucky Derby watch parties for the adults while the block party rolls on
outside.

The block party lands on the same day as the Square to Square bike event, which brings
thousands of cyclists through Northwest Arkansas. With Prairie Street sitting directly along the
Razorback Greenway trail, the timing could amplify foot traffic and visibility well beyond what
organizers originally imagined.
Two Stages, Six Acts
Live music runs all afternoon across two stages, featuring a mix of original artists spanning a
kids band, rock, alt, folk, and more:

Natural Threads Stage: Jett Boyett & Sailor Byers (12:00 p.m.), Benjamin Del Shreve (2:00
p.m.), Ashtyn Barbaree (4:00 p.m.)
Prairie Street Live Stage: Goldstar Neurotic (1:00 p.m.), Avery Lee & The Sweeties (3:00
p.m.), Sad Palomino (5:00 p.m.)

Low-Waste, Trail-Side
The Prairie Street Block Party is committed to sustainability, partnering with the City of
Fayetteville’s Recycling & Trash Collection division to operate low-waste stations throughout the
event. Attendees are encouraged to bring reusable water bottles, ride their bikes, and walk the
Greenway. The block party sits right on the trail.

Rooted in the Neighborhood
The event is organized by a volunteer committee of Prairie Street business owners and
neighbors, with support from the Fayetteville Advertising & Promotion Commission, Experience
Fayetteville, and the Downtown Fayetteville Coalition.

Prairie Street sits in a pocket of downtown that’s easy to miss if you’re not looking, tucked
between the trail and South Gregg, lined with small businesses that have built real relationships
with one another and with the people who walk, bike, and live nearby. What started as a
conversation between neighbors has become one of the most anticipated community events of
the spring. This block party is an extension of that front-porch energy. Scaled up, but still
homegrown.

“We didn’t set out to build a festival,” says the organizing committee. “We set out to throw a
block party. The kind where your neighbor’s band is on stage, you’re getting a tee printed in the
street, kids are painting on a community mural, and the whole block feels like your front yard.
The fact that it’s taken off the way it has just proves how ready this city is for something real.”




EVENT DETAILS
What: Prairie Street Block Party: Free, family-friendly community celebration
When: Saturday, May 2, 2026 | 12:00 p.m. – 6:00 p.m.
Where: Prairie Street (between School St. / S. Gregg Ave. and Church Ave. / Gregg Ave.), Downtown
Fayetteville, AR
Cost: Free
Highlights: Live music (two stages), BYOTee Live Screen Printing, “Art Dump” Community Mural
(proceeds to FIRA), UofA art student booth, kids’ activities, local makers & artists, vintage vendors, food
trucks, wellness offerings
Expected Attendance: 2,000 – 3,000+
Note: Falls on the same day as the Square to Square bike event; Prairie Street is located directly on the
Razorback Greenway trail




MEDIA CONTACT
Prairie Street Block Party Organizing Committee
Email: prairiestreetblockparty@gmail.com
Instagram: @prairiestreetblockparty
Facebook: Prairie Street Block Party


 ###
TougeCon 2026 Favoriteville Fund Application



Name: Caleb Yam

Organization: TougeCon LLC

Address: 17737 Twin Maple Dr, Fayetteville AR 72704

Phone: 5302829977

Email: caleb@tougecon.com

Website (if applicable): tougecon.com

Event Overview

Event Name: TougeCon 2026

Event Date(s): October 2-3

Location (Venue & Address): 325 N West Ave, Fayetteville, AR 72701

Estimated Attendance (Total & Breakdown by Local/Visitor): 20,000 (48% local / 52% visitor
-- based on 2025 stats)

Event Description: TougeCon is a two-day Japanese inspired automotive lifestyle event
held annually in Fayetteville, Arkansas, on a mission to build and unite the grassroots car
community through shared passion for Japanese car culture and mountain driving. The
event targets driving enthusiasts, aftermarket builders, sim racers, and content creators —
primarily ages 18–40, including young families with children.

Friday's Underground transforms a secret Fayetteville location into a night meet with DJs,
breakdancers, custom lighting, and curated car displays, while Saturday's Special Stage
sends participants across ﬁve mountain routes before culminating in a car show, vendor
village, and raffle. With over 15,000 attendees from 19 states and 169 cities in 2025,
TougeCon has become the region's premier destination for the Japanese car community
and a proven driver of tourism to Fayetteville.

Financial Summary

Total Projected Budget: 54,000 in expenses (ALL FINANCIAL DATA IS FROM 2025)

Expected Revenue (itemize major sources): $20,000 - Sponsorships
$18,500 - Vehicle Entry Ticketing
$20,000 - Underground General Admission
$23,000 - Merch Sales
Expected Expenses (itemize major categories): Facility Rentals - $16,900
Merchandise - $11,000
Employee Pay - $8,400 (security, event staff, etc)
Event Activations & Equipment - $7,400
Fees - $2,600

Anticipated Net Proﬁt/Loss: +$27,000

Margin Protection Amount Requested: 5,000

Describe how margin protection will be used and what speciﬁc outcomes it will guarantee.
Would the event occur without this protection? Why or why not?: Margin protection funds
would be allocated to event marketing targeted at non-resident attendees and critical
production costs — speciﬁcally advertising spend in neighboring states and route safety
infrastructure for Special Stage. TougeCon will occur regardless, as the event has run
successfully in prior years. However, margin protection from Experience Fayetteville
directly ampliﬁes our ability to market beyond the region and invest in the quality of the
attendee experience, which in turn drives hotel stays, restaurant spend, and repeat
tourism. This funding acts as an accelerator, not a lifeline.

Risk Assessment & Contingency Planning: 1. Weather — October in Northwest Arkansas
can bring rain.
Mitigation: Underground is held under the parking deck canopy; Special Stage routes have
rain-or-shine protocols; we communicate weather plans in advance via social channels.

2. Attendance shortfall — Economic uncertainty or scheduling conﬂicts could suppress
turnout.
Mitigation: Diversiﬁed revenue streams across sponsorships, entry fees, and merchandise;
early-bird registration incentives; 25%+ year-over-year growth trend provides a buffer above
breakeven.

3. Sponsor revenue shortfall — A key partner could pull out late.
Mitigation: Sponsor portfolio is diversiﬁed across 13+ partners at multiple tiers; backup
targets identiﬁed for each category; no single sponsor represents a make-or-break share of
revenue.

4. Safety incident on mountain routes — Driving events carry inherent risk.
Mitigation: Staff drivers lead and follow every group, mandatory driver brieﬁng, pace-car
protocols, full event insurance, and coordinated safety planning with local law
enforcement.
5. Permit or venue complications — Regulatory delays or venue changes.
Mitigation: Permit applications ﬁled well in advance; established relationship with City of
Fayetteville.

Organizer Experience & Past Performance

Highlight your event or team’s relevant experience.: TougeCon has been produced annually
in Fayetteville since 2022, growing from a grassroots meetup to a 15,000+ attendee event
drawing enthusiasts from 19 states and 169 cities. The 2025 event generated $750K in
overall local economic impact and secured partnerships with 13 sponsors including local
and national brands. Our team has a proven track record of executing complex multi-
venue, multi-day events with mountain driving routes, nightlife programming, and large-
scale car shows — all while maintaining a strong safety record and deep community trust.

Economic & Community Impact

Estimated hotel room nights generated:: 200+

Estimated spend at local restaurants/retail: $150k-200k

Cultural or social beneﬁts to Fayetteville: TougeCon puts Fayetteville on the map as the
premier destination for Japanese and grassroots car culture in the central United States.
The event brings together driving enthusiasts, builders, creators, and families around a
shared passion — creating a space where longtime car people and newcomers alike feel
like they belong. Friday's Underground activates downtown Fayetteville with music, art, and
energy that spills into local bars and restaurants, while Saturday's Special Stage
showcases the Ozark mountain roads as a regional asset. The event also introduces
thousands of out-of-town visitors to Fayetteville's food, culture, and community — many of
whom return on their own throughout the year.

Access & Inclusion

Describe how your event is intentionally welcoming to all audiences, especially
underserved or underrepresented communities.: TougeCon is intentionally built as an entry
point into car culture, not a gatekept space. There is no minimum car modiﬁcation
requirement, no judged-entry barrier, and no exclusive "inner circle" — anyone with a car
and curiosity is welcome. Our community spans ﬁrst-generation car owners, working-class
builders, sim racers who've never tracked a real car, and seasoned enthusiasts — and the
culture reﬂects that mix. We actively promote the event through channels that reach
beyond traditional automotive spaces, including local Fayetteville community groups, local
networks, and regional lifestyle media.
Seasonality & Timing

Explain how your event adds energy to Fayetteville’s quieter periods.: October sits between
Fayetteville's peak summer tourism and the holiday season — a window where hotel
occupancy and downtown foot traffic naturally dip. TougeCon ﬁlls that gap by bringing
15,000+ visitors into town during a shoulder period, directly boosting hotel stays,
restaurant revenue, and retail activity when the city needs it most. The event also extends
the economic tail of fall tourism in the Ozarks, giving visitors a reason to travel to
Fayetteville speciﬁcally rather than passing through to other regional destinations.

Supporting Documents

Detailed Event Budget: 69e1c498c9b64-TougeCon P&L Forecast.pdf

Marketing/PR Plan (2-page max): 69e1c498cb30f-TougeCon-2026-Marketing-PR-Plan.pdf

Historical Financials or Prior P&L (if applicable): 69e1c498cc0ea-TougeCon P&L Sheet.xlsx
- 2024.pdf

Declaration

I declare that all information provided is true and complete.

Signature: Caleb Yam

Date: 4/16/26
TougeCon P&L Forecast

Sales Forecast
 Sponsorships ($4500) ($ 14,500.00)
 Outdoor Reserved Underground (40 @ $50) ($ 600.00)
 Pre-Sale General Admission Underground ($ 7,155.00)
 At Gate (Card) General Admission Underground ($ 6,720.00)
 At Gate (Cash) General Admission Underground ($ 5,791.00)
 Show Car Tickets (90 @ $75) ($ 5,714.45)
 Special Stage Tickets (150 @ $75) ($ 12,300.00)

 Clearance Items ($ 1,234.00)
 T-Shirts (500 @ $35) ($ 15,785.00)
 Hoodies (Backstock) ($ 2,580.00)
 Nobori Flags (40 @ $35) ($ 1,085.00)
 Jet Tags / Lanyards (50 @ $5) ($ 760.00)
 Posters (100 @ $10) ($ 330.00)
 Sunglasses (30 @ $10) ($ 150.00)
 TougeCon Stickers (100 @ $5) ($ 1,105.00)
 Raffle ($ 5,010.00)
 Gross Sales ($ 80,819.45)
 Less: Sales Discounts
 Net Sales ($ 80,819.45)

Expenses
 Rentals
 TougeCon Shop 2025 ($ 5,512.50)
 Town Center Rental ($ 9,182.57)
 Underground Venue Rental ($ 2,000.00)
 Uhaul Rental ($ 234.71)
 Contracts
 Production ($ 200.00)
 Lighting & Audio ($ - )
 DJ ($ 543.75)
 Breakdancing ($ 1,600.00)
 Police Staffing ($ 1,200.00)
 Videographer ($ 2,300.00)
 Photographers ($ 1,500.00)
 Merch Booth Staff (64 hrs @ $20/hr) ($ 1,020.00)
 Employee Expenses
 Hotel Stays for Staff ($ 338.98)
 Hotel Stays for Special Guests ($ 847.45)
 Staff Meals ($ 599.84)
 Marketing
 Business Card & Flier Printing ($ - )
 Ads ($ 162.45)
 Show Enhancements
 TougeCon Booth Setup ($ 1,592.60)
 Blow Up Glowing Archways + Custom Lighting Panels ($ 1,094.42)
 Awards ($ - )
 RC Drifting ($ - )
 Printed Goods (Route Cards, Posters, Signs) ($ 140.00)
 Misc Items ($ 3,194.50)
 Paint & Scissor Lifts ($ 1,358.76)
 Fees
 Credit Card/Paypal Fees ($ 2,058.17)
 Shopify POS Pro ($ 89.00)
 Evey Ticketing App Fees (1,500 Tickets @ $0.50) ($ 386.27)
 Easify Bundle App Fees ($ 67.96)
 Insurance
 General Liability Insurance ($ 1,122.00)
 Event Insurance ($ 2,130.00)
 Merchandise
 T-Shirt Blanks (600 @ $4.17 + 400 @ $0.00 + Staff ) ($ 2,645.80)
 T-Shirt Printing (1000 @ $5/print) ($ 5,106.00)
 Nobori Flags (110 @ $5.73) ($ 630.65)
 Posters (100 @ $0.70) ($ - )
 TougeCon Stickers (900 @ $1.50) ($ 1,455.00)
 Shipping ($ 1,158.35)
 Taxes
 Sales Tax (9.75%) on Merch ($ 2,245.33)
 Total Expenses ($ 53,717.06)

Gains
 N/A ($ - )
 Total Gains ($ - )

Losses
 N/A ($ - )
 Total Losses ($ - )



Net Income ($ 27,102.39)
TougeCon 2026 · Marketing & PR Plan
Overview
TougeCon 2026 (October 2·3, Fayetteville, AR) targets 20,000+ attendees · a 33% increase over 2025's 15,000+.
This plan drives out-of-state registration, maximizes sponsor visibility, and positions Fayetteville as the premier
Japanese car culture destination in the central United States.

Social Media Strategy
Platforms: Instagram (primary), Facebook

- May: Launch phase. Event announcement, route reveal, sponsor spotlights (2/week). Repurpose 2025 aftermovie
and UGC to build anticipation.
- Jun·Jul: Registration push. Early-bird promos, influencer reposts, "Who's coming?" map updates showing states
represented.
- Aug·Sep: Peak momentum. Weekly content drops, sponsor product giveaways, route preview content, countdown
posts.
- Oct (event week): Real-time coverage · live stories, attendee takeovers, result reels.
- Post-event: Aftermovie within 1 month. Recap reels, sponsor thank-yous, attendance stats. Sustains audience into
next year's cycle.

EF Tagging: Most posts will tag @fayettevillear and use #expfaymyway, with EF tagged in all major
announcements, sponsor content, and event-weekend coverage.

Influencer & Creator Partnerships
- VIP Creator Invites: Targeted outreach to automotive content creators (e.g., ThatDudeInBlue, Evan Shanks) with
comped access and dedicated content windows. Creators produce organic content before, during, and after the
event.
- Creator Deliverables: Invited creators produce content across the event weekend · stories, posts, and recaps ·
with referral codes to track registrations.

Paid Advertising
- Geo-targeted Instagram & Facebook ads running May·September, focused on 18·35 automotive enthusiasts
within a 500-mile radius of Fayetteville.
- Google Search ads on "Japanese car events 2026," "car shows Arkansas," "mountain drives near me."
- Retargeting campaigns to website visitors and Instagram engagers with registration CTAs.

PR & Media Outreach
- Targeted outreach to automotive media outlets (e.g., Speedhunters, Hooniverse, Grassroots Motorsports) with
personal invitations to attend and cover the event.
- Post-event: attendance numbers, economic impact, sponsor highlights, and photo packages available for media.

Metrics & Reporting
Attendance: 15,000+ (2025) -> 20,000+ (2026 target)
Social impressions (campaign): 1.2M (2025) -> 1.5M+ (2026 target)
Out-of-state attendees: 19 states (2025) -> 24+ states (2026 target)
Hotel room nights: 72 (hotels only) (2025) -> 200+ (2026 target)
Local economic impact: $750K (2025) -> $1M+ (2026 target)
 TougeCon 2024 Income Statement
Sales Actual
 Sponsorships ($ 17,450.00)
 Reserved Underground ($30) ($ 2,910.00)
 Show Tickets ($40) ($ 3,320.00)
 Drive Tickets ($35 donation @ 40% rate) ($ 3,099.00)
 Vendor Fee ($200-300) ($ 1,400.00)
 Merchandise ($ 20,558.00)
 Raffle $3,009.00
 Gross Sales ($ 51,746.00)
 Less: Sales Discounts

 Net Sales ($ 51,746.00)


Expenses
 Venue Rental ($ 8,343.94)
 T-shirts ($ 5,439.09)
 Lighting & Audio ($ 531.60)
 DJ ($ 450.00)
 Nobori Flags ($ 687.55)
 Stickers & Sticker Packs ($ 346.14)
 Awards ($ - )
 RC Drifting ($ 110.34) [1]
 TougeCon Booth Setup ($ 3,523.00) [2]
 Business Card & Flier Printing ($ 340.75)
 Staff Meals ($ 488.00)
 Police ($ 600.00)
 Day of Show Misc Items ($ 353.60) [3]
 Compensation for Media Coverage ($ 3,809.77)
 Compensation for Merch Booth Staff ($ 995.00) [4]
 Credit Card/Paypal Fees ($ 1,043.73)
 Insurance (non-moving) ($ 2,478.00)
 Total Expenses ($ 29,540.51)


Gains
 N/A ($ - )
 Total Gains ($ - )


Losses
 N/A ($ - )
 Total Losses ($ - )



Net Income ($ 22,205.49)
Memo
 To: Fayetteville Advertising & Promotion Commissioners

 From: Ryan Hauck, CEO

 Date: April 27, 2026

 Re: TheatreSquared 2026 Capital Campaign Installment



Background

The Fayetteville Advertising & Promotion Commission has previously committed to
supporting TheatreSquared’s capital campaign, which plays a significant role in
enhancing Fayetteville’s cultural infrastructure and visitor economy. TheatreSquared
continues to serve as a key driver of tourism, economic impact, and national recognition
for the city.

As part of this ongoing commitment, the Commission has received an invoice dated
March 31, 2026, for the 2026 Capital Campaign installment in the amount of $200,000,
with a due date of April 30, 2026.

This investment aligns with the Commission’s strategic priorities to support high-impact
cultural assets that attract visitors, generate overnight stays, and elevate Fayetteville’s
profile as a premier arts and entertainment destination.

Recommendation

It is the recommendation of the CEO that the Commission approve the 2026 Capital
Campaign installment payment to TheatreSquared in the amount of $200,000, as
budgeted.

This continued investment ensures the successful completion and sustainability of a
transformational cultural asset that directly contributes to tourism growth and community
vibrancy.

Motion to Pass

Motion to approve the allocation of $200,000 for the TheatreSquared 2026 Capital
Campaign installment.
TheatreSquared
PO Box 4188
 Invoice
Fayetteville, AR 72702 3/31/2026

 Invoice #

 21602


  Payer
Fayetteville A&P Commission
P.O. Box 4157
Fayetteville, AR 72702




 Due Date

 4/30/2026

 Description Quantity Rate Amount
Capital Campaign 2026 Installment 200,000.00 200,000.00




 Total $200,000.00

 Payments/Credits $0.00


 Balance Due $200,000.00
Memo
 To: Fayetteville Advertising & Promotion Commissioners

 From: Ryan Hauck, CEO

 Date: April 27, 2026

 Re: Funding Fireworks for America 250th Celebration



Background

As Experience Fayetteville continues to expand its America 250 (A250) programming,
we have a unique opportunity to elevate our community-wide efforts with a culminating
fireworks display. This initiative would serve as a unifying, high-impact celebration that
complements the series of events already planned across the city.

Our current A250 activations intentionally span multiple key areas of Fayetteville
including Gulley Park, the Ramble and Downtown, and with this, Uptown. This will create
energy, economic impact, and engagement throughout the community. A fireworks
display would act as the capstone moment, tying these activations together and
reinforcing a sense of shared community pride.

This effort aligns directly with our Destination Master Plan imperative, Keeping
Community at Heart. Our message will center around demonstrating how local HMR tax
collections are reinvested into meaningful, engaging, and accessible experiences for
residents. It also provides Experience Fayetteville with a visible and memorable way to
give back to the community while strengthening local connection to our work.

Additionally, this initiative aligns with the intent of the Favoriteville Fund by supporting a
high-impact, community-focused event that enhances Fayetteville’s cultural vibrancy,
drives community engagement, and contributes to the overall experience of place. While
the Fund is designed to mitigate risk and encourage bold programming, this fireworks
display represents a strategic investment in a signature moment that elevates an
existing series of events and delivers broad community value.

The total cost for this initiative is not to exceed $30,000 and would be funded through the
Favoriteville Fund line item

Recommendation

It is the recommendation of the CEO that the Commission approve up to $30,000 from
the Favoriteville Fund to support a fireworks display as part of Experience Fayetteville’s
America 250 programming. This investment will enhance the overall impact of our A250
efforts, provide a signature closing moment for our series of events, and reinforce the
value of tourism-generated funding in creating vibrant community experiences.

Motion to Pass

Motion to approve the allocation of up to $30,000 from the Favoriteville Fund for a
fireworks display as part of Experience Fayetteville’s America 250 celebration efforts,
and authorize CEO Ryan Hauck to execute all necessary agreements related to this
initiative.

Fayetteville A&P Commission Meeting Minutes, April 27, 2026

Fayetteville Town Center

Commissioners Present: Chair Moya, Commissioners Kinney, Hunt, Tyree, Hamilton,
Stafford and Wiederkehr

Absent: None

Staff Present: CEO Ryan Hauck

I. Chair Moya called the meeting to order at 2 pm

II. Administration

 A. New commissioner Megan Tyree introduced herself.

 B. CEO Hauck noted the July 4 ﬁreworks memo included Chair Moya’s support.

 C. Motion to approve March 16th meeting minutes was made by Commissioner
 Kinney and seconded by Commissioner Stafford and was approved unanimously.

 D. Commissioners set an all-day retreat for October 12th.

III. Reports

 A. Meet the Team – CEO Ryan Hauck

 CEO Hauck introduced staff members Steve Harrelson, Julie Pennington, and Tyler
 Wilson.

 B. CEO Report

 CEO Hauck reported updates on UA Athletics, Trailgating, the US Pro Cup,
 paid media, and PR results.

 He also noted updates on Favoriteville, America’s 250, Restaurant Week,
 tourism outreach, Visitors Center traffic, staff recognitions, and Town Center
 bookings.

 C. Financial Report – CEO Hauck

 CEO Hauck reported March ﬁnancials were in good order and above the seasonally
 adjusted budget.

 In response to a question from Chair Moya, Director of Finance Gretchen Hunt said
 the E-Bikes are listed under Fixed Assets.

IV. Old Business
 A. Discuss and Vote. Financial Revision Proposal from Commission Hamilton.

 Commissioner Hamilton did not have a revised proposal. Commissioner
 Wiederkehr offered this as a motion: The city has and has always had full access to
 review or audit A&P commission ﬁnancial records at any time. Commissioner
 Stafford made this motion, Commissioner Kinney seconded, and it was approved
 unanimously.

V. New Business

 A. Discussion and Vote. Roof replacement for Experience Fayetteville, 21 S Block
 Avenue.

 CEO Hauck said the roof needs replacement and staff recommended Harness
 Rooﬁng.

 Hauck said an engineer will review building cracks and staff will report back.

 In response to questions, Hauck said the building is about 5,400 square feet and the
 roof warranty is 15 years. Commissioner Stafford moved to approve the allocation of
 $65,950.00 for the replacement of the roof at Experience Fayetteville’s office and
 Visitors Center and authorize CEO Ryan Hauck to enter into an agreement with
 Harness Rooﬁng, Inc. to complete the project as outlined in their proposal.
 Commissioner Hunt seconded the motion, and it was approved unanimously.
 Hauck said he would return to the commission if costs exceed this amount.

 B. Discussion and Vote. Favoriteville Fund Application – Prairie Street Block Party -
 $11,656.80 Request, Commissioner Hamilton

 Commissioner Hamilton said the request would cover any gap between
 event revenue and expenses.

 The Favoriteville Fund balance was reported at $45,000.

 CEO Hauck noted that this event had also received an additional $2,000
 Community Incentive Fund award. Commissioner Hamilton made a
 motion to guarantee up to $11,656.80 should the difference in their cost
 and revenue warrant it. Commissioner Stafford seconded. The motion
 passed unanimously.

 C. Discussion and Vote. Favoriteville Fund Application – TougeCon -
 $5,000 Request, Commissioner Hamilton

 Organizer Caleb Yam who was present described TougeCon as a regional
 Japanese car event drawing attendees from multiple states.
 Commissioner Hamilton made a motion to guarantee $5,000 of the net
 income of Tougecon 2026 and this was seconded by Commissioner
 Hunt. CEO Hauck noted payment is unlikely based on last year’s
 income. It passed unanimously.

 D. Vote. TheatreSquared 2026 Capital Campaign Installment. CEO Ryan
 Hauck. Memo and invoice included.

 Commissioner Hunt made the motion to approve the allocation of
 $200,000 for the TheatreSquared 2026 Capital Campaign Installment,
 which was seconded by Commissioner Stafford. It was approved
 unanimously.

 E. Discussion and Vote. 4th of July Fireworks. Chair Moya , Memo
 included.

 Chair Moya and CEO Hauck recommended utilizing the Favoriteville Fund.

 Guests Brian Crowne and Todd Martin spoke in support.

 Commissioners discussed funding, sponsors, show length, and police
 detail, noting they did not want to utilize the Favoriteville Fund to pay for
 all of this event.

 Chair Moya made a motion to approve the allocation of $30,000 from the
 operating budget of EF with no more than $5,000 coming from the
 Favoriteville Fund for firework celebration on July 4th. Hamilton seconded
 it. It was approved unanimously.

VI. Good of the Order/ Adjournment, Chair Moya and CEO Hauck

The Q1 report from Ozark Folkways was noted.

Commissioner Stafford moved to adjourn, Commissioner Kinney seconded, and it was
approved unanimously. The meeting ended at 3:41 p.m.