Advertising & Promotion Commission — Fayetteville, AR
Date: 2025-10-27
Time: 09:00

Fayetteville Advertising and
 Promotion Commission
 October 27, 2025

 Location: Fayetteville Town Center, 15 W. Mountain Street


 Commissioners:
 Elvis Moya, Chair, Tourism & Hospitality Representative
 Katherine Kinney, Tourism & Hospitality Representative
 Elliot Hunt, Tourism & Hospitality Representative
 Chrissy Sanderson, Tourism & Hospitality Representative
 Sterling Hamilton, Commissioner at-large
 Sarah Bunch, City Council Representative
 Staff: Mike Wiederkehr, City Council Representative

 Ryan Hauck, CEO
 Sarah King, VP of Marketing & Communications
 Chris Lankford, Director of Brand Strategy
 Melissa Freeman, Marketing Manager
 Amy Stockton, Director of Organizational Services

 Agenda

I. Call to order at 9:00am.

II. Administration
 A. Additions or changes to the agenda may be added upon request from a
 majority of the commissioners.

III. Briefing of Commission Orientation Binders and Agency Proposals, CEO Ryan Hauck

IV. Presentations from Public Relations Agencies
 A. 9:30 – 9:45am - AM Group presents
 B. 9:50 – 10:05am - C + C presents

V. Presentations from Agency of Record Agencies
 A. 10:10 – 10:25am - Verb Interactive Presents
 B. 10:40 – 10:55am - Envision Presents

VI. 11:00 – 11:10am - Break

VII. 11:10 – 11:55am - Discussion on PR and Agency of Record RFPs

VIII. 12:00 – 12:45pm - Lunch and Discussion of Downtown Fayetteville Coalition

IX. 12:45-1:00pm - Break

X. 1:00-2:00pm - Asset Tour

XI. 2:00-2:15pm - Policy Evaluation Standards for Fiscal and Community Return

XII. 2:15-4:00pm - Discuss FY26

XIII. Good of the Order/ Adjournment

Fayetteville A&P Commission Retreat Minutes
October 27, 2025 – Fayetteville Town Center – 9am to 4pm.

Present: Chair Elvis Moya, Sterling Hamilton, Mike Wiederkehr, Sarah Bunch,
Chrissy Sanderson, Elliot Hunt, Katherine Kinney

Staff: Ryan Hauck, CEO

I. Call to Order
Chair Moya called the meeting to order at 9:10am.

II. Administration
There were no additions or changes to the agenda requested.

III. Briefing on Commission Orientation Binders and Agency Proposals
CEO Hauck reviewed the contents of the orientation binders and handouts each
commissioner received and then gave an overview of the RFQ and RFP used to
secure applications for a new Agency of Record and a Public Relations agency.

The Commission heard from 4 agencies, 2 each in response to the RFQ for
Public Relations and the RFQ for AOR. Discussion ensued with a staff
recommendation to be made at the November meeting.

IV. Downtown Fayetteville Coalition

The commission discussed the Downtown Fayetteville Coalition during lunch with
several funding and staffing options reviewed with more discussion to happen in
November.

V. Asset Tour

After lunch, the commission went on an asset tour which included the Fayetteville
Town Center, Experience Fayetteville, Walker Stone House and Art Court.

VI. FY2026 Budget and Planning

Following the asset tour, an introduction to the draft FY2026 budget was
presented by Hauck with an opportunity for commissioners to make suggestions
for initiatives that fit our focus and destination master plan. The FY2026 budget
will be presented in more depth at the November meeting.

The retreat concluded at 4pm.

Minutes prepared by: Amy Stockton, Experience Fayetteville