Tourism Advisory Committee — Lynnwood, WA
Date: 2026-05-14

LYNNWOOD TOURISM ADVISORY COMMITTEE - regular Tourism
 Advisory Committee meeting
 Lynnwood Recreation Center
 Conference Room 105
 18900 44th Avenue W Lynnwood, WA 98036

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 THURSDAY, APRIL 9, 2026 8:00 AM



1. Call to Order

2. Roll Call

 2.A Roll Call:

 Chairperson Isabel Mata
 Committee Member Chip Peterson
 Committee Member Janet Pope
 Committee Member Frank Percival
 Committee Member Anthony Angel
 Committee Member Jerry Irwin
 Committee Member Brian Pouch
 - 0 minutes

3. Approval of Minutes

 3.A Approval of Minutes, February 12, 2026 - 5 minutes
 Ryan Bush, Tourism Project Manager

4. Public Comments

5. Reports from Committee Members

 5.A Committee Member Reports - 20 minutes

6. General Discussion


 04/09/2026
 1
 6.A TPA Application Brainstorm - 20 minutes
 Ryan Bush, Tourism Project Manager

 6.B 2027-2028 Budget Brainstorm - 30 minutes
 Ryan Bush, Tourism Project Manager

7. Staff Reports

 7.A April Staff Report - 15 minutes
 Ryan Bush, Tourism Project Manager

8. New Business

Adjournment




 04/09/2026
 2

ACTION MINUTES
 LYNNWOOD TOURISM ADVISORY COMMITTEE
 Lynnwood Development & Business Services
 April 9, 2026, | 8:00 AM


 1. Call to Order

 Chairperson Mata called the meeting to order at 8:00 A.M.


 2. Roll Call

 2.A Roll Call

 Committee Members Present: Committee Members Absent:
 Chairperson Isabel Mata Committee Member Frank Percival
 Committee Member Chip Peterson
 Committee Member Janet Pope Staff:
 Committee Member Jerry Irwin Tourism Manager Ryan Bush
 Committee Member Anthony Angel Development & Business Services Director Ben
 Committee Member Brian Pouch Wolters

 Public Attendees:
 Emily Sorenson, Courtyard Marriott and
 LTAC Applicant

 3. Approval of Minutes

 3.A Approval of Minutes, February 12, 2026

 Committee Member Pope motioned to approve the minutes as written and was
 seconded by Committee Member Peterson.

4. Public Comments

 There were no public comments during this meeting.

5. Reports from Committee Members

 5.A Committee Member Reports

 Committee Member Irwin shared of some recent openings at Alderwood Mall
 including Gorjana and Untuckit. He also shared projects scheduled to open
 including Supreme Dumplings, Sugo Sushi and others.

 Committee Member Pope shared that the Lynnwood Event Center had a successful
 first quarter with 4,300 attendees thus far. The Public Facilities District continues to
 push their master plan forward and recently announced their full team. She also
 shared that Geek Fest is coming in July and working closely with event organizers.

 Committee Member Peterson shared that travel continues to be difficult and have
 not seen any significant bookings for World Cup timeframe for Lynnwood.

 Committee Member Angel highlighted that the restaurant industry has been steady
 but as the weather gets nice, restaurant business will begin to slow. Dave &
 Buster’s are preparing for increased visitors to watch the World Cup games at their
 restaurant.

6. General Discussion

 6.A TPA Application Brainstorm

 Tourism Manager Bush presented the committee with two marketing strategies that
 could be used to apply for Tourism Promotion Area (TPA) grant funding from
 Snohomish County. The options included funds to support group sales missions or
 to expand our digital marketing efforts. Bush shared that for our next budget cycle,
 we may need to consider further exploring TPA funds to continue our work. The
 committee supported applying for TPA funds.


 6.B 2027-2028 Budget Brainstorm

 Tourism Manager Bush shared with the committee that later this summer they will
 be responsible for recommending a 2027-2028 budget to City Council for Fund 101.
 This fund covers all aspects of the tourism program, marketing, and debt payments
 to the Public Facilities District. The presentation outlined how the budget is used,
 historical revenues, and the required amount of funds that are directed to the PFD.

 Director Wolters pointed out to the committee that the PFD debt service increases
 each year and revenues remain stable. He encouraged the committee to consider
 pursuing TPA funding to cover our work to ensure we can continue to maintain the
 PFD debt payment. Bush and Wolters encouraged the committee to consider
 attending meetings with the County or submit letters of support for the funding.

 Chair Mata suggested that the committee should consider building the reserve
 funds back up to cover debt service and staff time.

 Committee member Peterson recommended that the 2027-2028 budget projections
 should remain low or stable to previous periods.

 Tourism Manager Bush will return to a future meeting with updated budgets and
 recommendations for the committee to review.
 Committee Member Irwin suggested considering a TPA application that targets
 British Columbian travelers and remind them that Lynnwood hotels are still here and
 Canadian friendly.


 7. Staff Reports

 7.A April Staff Report

 Tourism Manager Bush provided an update on the only tourism legislation that
 successfully passed, which was a funding assessment for the State of Washington
 Tourism program.

 Director Wolters informed the committee of a short-term paid parking ordinance that
 the city is working on to help alleviate some parking congestion at the light rail
 station. This ordinance would allow for property owners to charge for parking in their
 lots during a six-month trial basis. The planning department will be giving Council
 some options to consider in May and will keep this group in the loop as this
 progresses.


8. New Business

 There was no new business during this meeting.

 Adjournment

 The meeting was adjourned at 9:22 A.M.

 Next Meeting: The next meeting is scheduled for May 14, 2026.