Tourism Advisory Committee — Lynnwood, WA
Date: 2026-02-13

LYNNWOOD TOURISM ADVISORY COMMITTEE - regular Tourism
 Advisory Committee meeting

 Lynnwood Recreation Center
 Conference Room 105
 18900 44th Avenue W
 Lynnwood, WA 98036

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 THURSDAY, DECEMBER 11, 2025 8:00 AM



1. Call to Order

2. Roll Call

 2.A Roll Call:

 Chairperson Patrick Decker
 Committee Member Chip Peterson
 Committee Member Leilani Kamala
 Committee Member Janet Pope
 Committee Member Frank Percival
 Committee Member Anthony Angel
 Committee Member Jerry Irwin
 Committee Member Brian Pouch
 Tourism Manager Ryan Bush
 - 0 minutes

3. Approval of Minutes

 3.A Approval of Minutes, October 14, 2025 - 5 minutes

4. Written Communications


 12/11/2025
 1
5. Public Comments

6. Staff Reports

 6.A Mayor's Comments - 5 minutes

 6.B Q4 Tourism Meetup Recap - 5 minutes
 Ryan Bush, Tourism Project Manager

7. General Discussion

 7.A The District / Lynnwood PFD Update - 15 minutes
 Janet Pope, Executive Director, LPFD

 7.B Snohomish County Sports Commission Briefing - 15 minutes
 Tammy Dunn, Executive Director, Snohomish County Sports Commission

 7.C 2026 Meeting Schedule - 15 minutes
 Ryan Bush, Tourism Project Manager`

8. Reports from Committee Members

9. Resolutions and Action Items

Adjournment




 12/11/2025
 2

ACTION MINUTES
 LYNNWOOD TOURISM ADVISORY COMMITTEE
 Lynnwood Development & Business Services
 December 11, 2025, | 8:00 AM


 1. Call to Order

 Tourism Manager Bush called the meeting to order at 8:04 AM.


 2. Roll Call

 Committee Members present: Committee Members Absent:
 Committee Member Percival Chairperson Decker
 Committee Member Pope
 Committee Member Pouch Staff:
 Committee Member Angel Mayor Christine Frizzell
 Committee Member Irwin Tourism Manager Ryan Bush
 Committee Member Kamala Development & Business Services Director Ben
 Committee Member Peterson Wolters


 Other Attendees:
 Tammy Dunn, Snohomish County Sports
 Commission

 3. Approval of Minutes

 3.A Approval of Minutes, October 14, 2025

 Committee Member Pope motioned to approve the minutes as written and was
 seconded by Committee Member Peterson. Committee Member Percival recused
 himself as he did not attend the meeting in October.

4. Written Communications

 There were no written communications during this meeting.

5. Public Comments

 There were no public comments during this meeting.

6. Staff Reports

 6.A Mayor’s Comments
 Mayor Frizzell took a few minutes to express her appreciation to the committee for
 the consistent effort they make to improve tourism within Lynnwood, connect with
 partners within the region and the city, and proactively embrace FIFA World Cup
 opportunities.

 6.B Q4 Tourism Meeting Recap

 Tourism Manager Bush summarized the Quarter four Tourism Meeting, noting that
 there was some great conversation among 25 attendees, including 6
 representatives from 6 hotels (plus a hotel from Edmonds). Some topics that were
 highlighted included: World Cup shuttle services, lodging tax rate, special
 assessments or tours and promotion areas, the per diem rate for the Lynnwood
 market, and visitor data. Survey feedback confirmed that attendees found these
 meetings valuable, and they wanted to continue with them in 2026.

 Committee Member Percival shared that he met with someone from Community
 Transit, and they discussed the idea of having a shuttle services, even after FIFA,
 that would have stops at the Event Center, Alderwood Mall, and other locations,
 and would be funded by both public and private funds. The Community Transit
 representative agreed to report back in a week, after she brought the idea to the
 relevant teams within Community Transit.

7. General Discussion

 7.A The District / Lynnwood PFD Update

 Committee Member Pope reviewed the plan for the Public Facilities District property
 surrounding the Event Center with the committee members. Pope shared that the
 Master Plan’s goal is to address the concerns of their customers. Those concerns
 included not having an on-site hotel, no walkability, and not enough venue space.
 To address those concerns, they are proposing adding local retail shops, workforce
 housing, restaurants, hotels, a parking garage, and thoughtfully expanding the
 convention center to include a concert space and ballroom. They are also working
 with the existing tenants to try to retain them through all the construction.

 Committee Member Pope shared that they are looking into designing a building to
 be a disaster resilience center, and that they are already a new Red Cross site. The
 City of Lynnwood is assisting with the project by spearheading the building of the
 new Ring Road that would go around The District’s property. Pope went over the
 history and benefits of the PFD, noting that of the $40 million given to all the
 Washington PFDs, over a billion dollars are returned back to the state.

 7.B Snohomish County Sports Commission Briefing

 Executive Director Tammy Dunn of the Snohomish County Sports Commission
 provided an update the committee on sports tourism within the County and
 Lynnwood. Dunn shared a study showing that sport-related tourism generated a
 $128 billion economic impact in the US in 2025. Both the economic impact and total
 room nights booked associated with sports tourism have increased substantially
 year-over-year since 2020. She highlighted that the same is true within District 3,
 which Lynnwood is part of. Dunn shared various ideas she and her team have to
 enhance sports-related tourism attraction and tracking, including discount codes
 and collaborative events for the World Cup.

 7.C Meeting Schedule

 This agenda item was skipped due to the meeting running late. Tourism Manager
 Bush encouraged committee members to review the schedule for the next year and
 let him know if there are any major conflicts.


8. Reports from Committee Members

 This agenda item was skipped due to the meeting running late.


9. Resolutions and Action Items

 This agenda item was skipped due to the meeting running late.

 Adjournment

 The meeting was adjourned at 9:23 AM.

 Next Meeting: The next meeting is scheduled for February 12, 2026.