Advertising & Promotion Commission — Fayetteville, AR
Date: 2025-09-29
Time: 14:00

Fayetteville Advertising and
 Promotion Commission
 September 29, 2025

 Location: Fayetteville Town Center, 15 W. Mountain Street


 Commissioners: Elvis Moya, Chair, Tourism & Hospitality Representative
 Katherine Kinney, Tourism & Hospitality Representative
 Elliot Hunt, Tourism & Hospitality Representative
 Chrissy Sanderson, Tourism & Hospitality Representative
 Sterling Hamilton, Commissioner at-large
 Sarah Bunch, City Council Representative
 Mike Wiederkehr, City Council Representative

 Staff: Ryan Hauck, CEO

 Agenda

 I. Call to order at 2:00p.m.

 II. Administration
 A. Additions or changes to the agenda may be added upon request from a
 majority of the commissioners.

 B. Review and approval of August and September meeting minutes.

 C. Collections Contract with City of Fayetteville.

 III. Reports
 A. Meet the Team
 • Miletus Callahan-Barile, Maintenance Supervisor, Fayetteville Town Center
 • Robbie Courtway, Event Services Coordinator II, Fayetteville Town Center
 • Melissa Freeman, Marketing Manager, Experience Fayetteville

 B. CEO Report, Ryan Hauck. An executive overview of the previous month

 C. Financial Report, Jennifer Walker, VP of Finance

 D. Music Cities Recap, Tina Archer-Cope, VP of Sales

 E. Downtown Fayetteville Coalition Update, Kelly Rich, DFC Executive Director

 F. Ozark Folkways, Abby Hollis, President Elect

IV. Old Business

 A. Discussion and Vote. Lease Agreement with Ozark Folkways.

V. New Business

 A. Discussion. Downtown Fayetteville Coalition Funding Request

VI. Good of the Order/ Adjournment

 A. FTC Ballroom Airwalls – a sight to behold, they are amazing! 1
Fayetteville A&P Commission Meeting Minutes – August 25, 2025
Location: Fayetteville Town Center, 15 W. Mountain St.


Commissioners Present:
Chair Elvis Moya, Elliot Hunt, Chrissy Sanderson, Sterling Hamilton, Sarah Bunch, Mike
Wiederkehr

Absent:
Katherine Kinney

Staff:
CEO Ryan Hauck

I. Call to Order
• Meeting called to order by Chair Moya at 3:00 p.m., delayed one hour due to UA
 lockdown.
• Roll call: all commissioners present except Kinney.

II. Administration
• Approval of July Minutes – Motion: Hunt, Second: Bunch. Approved unanimously.
• Agenda Changes (Hauck): Town Center office survey results added; Walker Stone
 House address corrected; DFC item moved to September agenda.
• Visitor Guide Invoice – Invoice ~$7,000 higher than initial approval due to addition of
 a detailed map. Still under the total project budget. Motion: Hamilton, Second: Hunt.
 Approved unanimously.

III. Reports
• CEO Report (Hauck): EF event calendar redesign (AI), 'Favoriteville' trademark filed,
 sales funnel data added. LinkedIn +163 followers; hotel occupancy down, ADR up.
 Several new restaurants announced. Town Center secured 5 events, strong
 revenue. Griffin Stroupe in Leadership Class 39. HMR +3%.
• Finance Report (VP Walker): Revenue +1% over, expenses -6% under July targets;
 overall 1.7% above seasonal budget. Operating income $412,137. Cash &
 investments $5.2M. TC unearned revenue: $272K (2025), $334K total.
• Updated FOIA Overview (Blake Pennington, City of Fayetteville attorney): Clarified
 polling rules, remote participation requirements, roll call identity checks. Reviewed
 prohibited scenarios
• Clinton House Museum (Joshua Youngblood, Clinton House Museum board
 president): Avg. 60–65 weekly visitors (120+ summer). 10K social followers, 15K
 website visits. Partnerships: Shiloh Museum, UA Special Collections, FHS. Current
 exhibit by Andrew Kilgore. Open Wed–Sun with intern/board coverage. Preparing
 fundraising campaign, diversifying board. Request for continued A&P funding.
 Youngblood was asked about the museum being used as event space, what the UA



 2
 does for maintenance, and grants (being explored). Commissioner Bunch asked if
 the A&P funded this request if the museum planned for this to be the last request for
 funding and Youngblood affirmed that.
• Ozark Folkways (Abby Hollis, incoming board president): $60K in free programming,
 strong music/arts history. Transition plan with Folk School Fayetteville & Experience
 Fayetteville includes visual arts and expanded programming. Community support
 expressed through several letters/testimony. Request: (1) favorable lease terms in
 2026, (2) below-market lease + revenue share + signature event beginning 2027.

IV. Old Business
• Bylaws Update presented at July meeting (CEO Transition policy + FOIA language)
 – Motion: Wiederkehr, Second: Sanderson. Approved unanimously.
• Favoriteville Festival Fund – Discussion: unused funds roll to next year; fund
 supports sustaining large events; cap at 30% event budget; staff recommend events
 to commission. Motion: Sanderson, Second: Hunt. Approved unanimously.
• Walker Stone House – Hauck reviewed appraisal ($975K value, purchased for
 $750K in 2016). Total investment to date ~$1M; expected maintenance $500–600K
 over 5 years. Tax credits have not been pursued. Renter makes minor repairs only.
• Ozark Folkways Letter of Intent (Walker Stone House) – Year 1–2 lease $1/year;
 Years 3–5 below-market rent + event requirement. Motion: Wiederkehr, Second:
 Bunch. Approved unanimously.

V. New Business
• Clinton House Museum Funding – Hauck recommended $17,500 for FY2026.
 Motion: Sanderson, Second: Hamilton. Approved unanimously.
• FTC Office Lease Renewal – Lease up Oct. 29; new rate $19/sq ft (+$20K, still
 below market). Commissioners supported 3-year renewal. Conflict noted in property
 offerings: alternative property owned by Hamilton would not be considered. Motion:
 Wiederkehr, Second: Hunt. Approved unanimously for CEO to negotiate and execute
 3-year lease.

VI. Good of the Order
• Updates: FTC mural and ballroom airwalls.
• Baum Walker 'Party Animals' event: Fri – 10,600 tickets (9,200 scanned); Sat –
 10,200 tickets (9,200 scanned).

VII. Adjournment
• Motion: Sanderson, Second: Hamilton. Approved unanimously.
• Meeting adjourned at 5:28 p.m.

 Minutes prepared by Amy Stockton, Experience Fayetteville




 3
Fayetteville A&P Commission Special Public Meeting Minutes
September 4, 2025 – Fayetteville Town Center – 2:00 p.m.

Present: Chair Elvis Moya, Sterling Hamilton, Mike Wiederkehr, Sarah Bunch, Chrissy
Sanderson, Elliot Hunt, Katherine Kinney


I. Call to Order

Chair Moya called the meeting to order at 2:02 p.m.

II. New Business

Chair Moya called the meeting to order and asked for a motion to move into executive session to
discuss the continued employment or discipline of an employee. Commissioner Kinney made the
motion with Commissioner Bunch seconding it.

Executive session began at 2:08pm.

At 6:09 p.m. the commission concluded executive session and Chair Moya called the public
meeting back to order.

Chair Moya requested a motion to make a temporary suspension of the executive session with the
plan to reconvene at 8:30am tomorrow in person in this room and there is no action to be taken at
this time. Commissioner Sanderson made the motion which was seconded by Commissioner
Bunch.

The meeting was adjourned at 6:15 p.m.

Minutes submitted by Amy Stockton, Experience Fayetteville




 4
Fayetteville A&P Commission Special Public Meeting Minutes
September 5, 2025 – Fayetteville Town Center – 8:30 a.m.

Present: Chair Elvis Moya, Sterling Hamilton, Mike Wiederkehr, Sarah Bunch, Chrissy
Sanderson, Elliot Hunt
Absent: Katherine Kinney


I. Call to Order

Chair Moya called the meeting to order at 8:30 a.m.

II. New Business

Chair Moya asked for a motion to move back into executive session to discuss the
continued employment or discipline of an employee. Commissioner Sanderson made
the motion with Commissioner Bunch seconding it.

Commissioner Hunt requested that the commission take roll call. Chair Moya took roll
call and confirmed that all commissioners were present with the exception of
Commissioner Katherine Kinney,

Chair Moya asked for another motion to move back into executive session to discuss
the continued employment or discipline of an employee and Commissioner Sanderson
made the motion with Commissioner Bunch seconding it.

The commission concluded the executive session and reconvened the public meeting at
10:07 a.m.

Chair Moya asked if there was a motion to place the CEO on paid administrative leave
effective immediately pending the outcome of an internal personnel matter.
Commissioner Bunch made the motion which was seconded by Commissioner
Sanderson. It was approved unanimously by a roll call vote by Commissioners Moya,
Hamilton, Wiederkehr, Bunch, Sanderson and Hunt.

Chair Moya stated that at this time the commission would be placing the CEO on paid
administrative leave pending the outcome of an internal personnel matter. He stated
that the commission would not be making any further comments at this time.

Chair Moya asked for a motion to adjourn with Commissioner Bunch making the motion
and Commissioner Hamilton seconded it.

The meeting was adjourned at 10:10 a.m.

Minutes prepared by Amy Stockton, Experience Fayetteville




 5
Fayetteville A&P Commission Meeting Minutes – September 18, 2025
Location: Fayetteville City Hall, Room 101, 113 W. Mountain Street

Commissioners Present:
Chair Elvis Moya, Chrissy Sanderson, Sterling Hamilton, Sarah Bunch, Mike Wiederkehr

Absent:
Elliot Hunt

I. Call to Order
• Meeting called to order by Chair Moya at 2:00pm
• Roll call: all commissioners present except Hunt

II. New Business
• Motion was made by Hamilton to reschedule September 22nd meeting to September
 29 at the Fayetteville Town Center; it was seconded by Sanderson and passed
 unanimously.

III. Executive Session
• Chair Moya called for a motion to move into executive session to discuss the
 continued employment or discipline of a current employee. Commissioner Kinney
 made the motion which was seconded by Commissioner Sanderson which was
 passed unanimously via roll call vote.
• The Commission entered executive session at 2:05pm.

IV. New Business
• The Commission reconvened after executive session at 5:47pm and Chair Moya
 asked for a motion to remove the CEO from paid administrative leave and return to
 the office on Tuesday, September 23rd. Commissioner Bunch made the motion
 which was seconded by Commissioner Sanderson. It was passed unanimously via a
 roll call vote.

VII. Adjournment
• Motion: Commissioner Sanderson, Second: Commissioner Hamilton. Approved
 unanimously.
• Meeting adjourned at 5:50 p.m.

 Minutes prepared by Amy Stockton, Experience Fayetteville




 6
Memo
 To: Fayetteville Advertising & Promotion Commissioners

 From: Ryan Hauck, CEO

Date: September 24, 2025

 Re: Collections Contract with City of Fayetteville




Background

The proposed contract with the City of Fayetteville continues the longstanding procedure
followed by the City of Fayetteville and the A&P Commission for the collection of Hotel,
Motel and Restaurant taxes. This agreement would remain in effect for an initial term of
five years with a renewal procedure.

This agreement outlines the duties and obligations to be performed by the City of
Fayetteville and outlines that A&P agrees to pay the city 2% of the A&P portion of the
HMR taxes collected for performing the duties and obligations.

This contract was approved during the November 18, 2024 A&P Commission meeting by
a vote of 6-1. The signed contract was not received by the city; thus it has been
recommended to present the contract for approval at this time due to new commission
and staff signatories.

Budgetary Impact:

The 2026 budgetary impact is projected to be $108,000. The fee for collecting is 2% of
A&P collections and budgetary impact varies depending on the amount of HMR revenue
collected.

Recommendation:
The staff recommends the commission approve the contract with the City of
Fayetteville, as presented, and authorize Chair Moya and CEO Ryan Hauck to sign it.




 7
 AGREEMENT

 This Agreement, made and entered into this _____ day of ________________, 2025, by
and between the City of Fayetteville, Arkansas, a municipal corporation, and the Fayetteville
Advertising and Promotion (A&P) Commission.

 WITNESSETH, IN CONSIDERATION of mutual promises of the parties contained
herein and other good and valuable consideration, the parties agree as follows:

 1. This agreement continues the longstanding procedure followed by the City and the A&P
Commission for the collection of Hotel, Motel & Restaurant taxes. This agreement shall remain in
full force and effect for an initial term of five years from the above date. Upon completion of the
initial term, this agreement will automatically be renewed for an additional five year term unless
either party notifies the other party in writing at least sixty (60) days prior to the expiration of the
initial term that no renewal is desired.

 2. The A&P Commission agrees to pay 2% of the A&P portion of the Hotel, Motel,
Restaurant (HMR) taxes collected by the City in consideration of the following duties and
obligations to be performed by the City:

 a. Provide reporting forms and handle all communications with the
 tax remitters concerning the HMR tax;

 b. Receive tax reports and remittance forms from the tax remitters;

 c. Check tax reports for accuracy and timely reporting;

 d. Invoice tax remitters for underpaid taxes and/or penalties and
 interest if applicable;

 e. Perform collection efforts in accordance with established
 procedures as described in Exhibit “A”;

 f. Disburse funds to Bond Trustees for debt service on outstanding
 bonds supported by the A&P Commission’s portion of the HMR
 taxes;

 g. Provide a monthly accounting of all revenues collected for the
 previous month and remit the collections less the bond payments
 and collection fees to the A&P Commission by the 15th of the
 month;

 h. Invest funds not needed for immediate expenditures as part of
 the City’s pooled investments and allocate interest on the basis
 of percentage of ownership in the pool.




 8
 3. The City of Fayetteville and the Fayetteville Advertising and Promotion Commission
agree to work collaboratively to develop necessary rules and regulations to implement Sections
35.26 and 35.27 of the Code of Fayetteville.

 4. Neither party may assign any of its rights or obligations under this agreement, without
the express written consent of the other.

 5. The parties agree and understand that this Agreement is exclusive of any and all other
agreements, and that it in no way alters, amends or abridges any rights, obligations or duties of the
parties contained in such agreements.

 6. A waiver by either party of any of the terms or conditions herein shall be limited to that
particular instance, and shall not be construed as a general waiver of any other breaches by either
party.

 7. This Agreement constitutes the entire understanding of the parties, and no modification
or variation of the terms of this agreement shall be valid unless made in writing and signed by the
duly authorized agents of the City and the A&P Commission.

 IN WITNESS WHEREOF, the City of Fayetteville and the Fayetteville Advertising and
Promotion Commission have executed this Agreement on or as of the date first written above.


FAYETTEVILLE CITY OF FAYETTEVILLE,
ADVERTISING & PROMOTION ARKANSAS
COMMISSION


By: _________________________________ By: _____________________________
 Elvis Moya, Chairperson Molly Rawn, Mayor


Witness: Attest:


By: ________________________________ By: _____________________________
 Ryan Hauck, Chief Executive Officer Kara Paxton, City Clerk Treasurer




 9
 Exhibit “A”

 HMR COLLECTION PROCEDURES

 ACCOUNTING DIVISION


 At the end of each month, after balancing collections with General Ledger accounts:

 1. Analyze listing of payments received for the year to determine which
establishments are delinquent.

 2. Prepare a list of all establishments that are delinquent. If an establishment has
had to be prosecuted within the last two years, immediately refer to the City Prosecutor.
Indicate on the list if the delinquent establishment also has an alcoholic beverage permit.
If an establishment has a private club or an on premises consumption permit, also indicate
if they are delinquent in their supplement beverage tax payments.

 3. Send notices to all establishments that are delinquent in their HMR remittances.
This notice shall advise each establishment of the date (21 days after notice mailed)
delinquent taxes must be paid to avoid referring the case to the City Prosecutor.

 4. If delinquent taxes are not paid by the stated date, refer the case to the City
Prosecutor’s Office.

 CITY PROSECUTOR’S OFFICE

 5. Upon receipt of the delinquent HMR file, the City Prosecutor may send a
letter/notice that charges will be filed unless delinquent taxes are paid within thirty (or
fewer) days. The City Prosecutor shall be authorized to commence prosecution anytime
after thirty days from the initial delinquency discovered by the Accounting Department.




 10
Executive Updates

August Updates for September A&P Commission Meeting

Marketing & Communications

 • Visitors Guide distributed to 13 Welcome Centers, local hotels/attractions, plus 341
 mailed requests.
 • Paid media: Arrivalist shows 31.5% Arrival Lift.
 • Social media audience (Meta): 122,654 (+11% YoY).
 • Vanny attended multiple summer events; new Ale Trail passport launches Oct. 5 at
 Falltoberfest.
 • RFQ Process for Agency of Record and Public Relations
 o Currently reviewing RFQ responses with Marketing Team. Would a
 commissioner like to be included in this process?
 • Paid and Earned Media Report – Outright
 • Web Traffic Report – Pixel Perfect
 • Social Media Report – AM Group


Hotel occupancy (August 2025): 65.3% (-4% YoY); ADR: $140.87 (+8% YoY).

Visitor Center & Destination Services

 • 1,422 visitors (+35% vs. 2024).
 • Sales: $2,592 vs. $2,757 in 2024.
 • International visitors from 10 countries.
 • Prep underway for Julie Pennington and Ryan to attend American Bus Association
 (Jan. 2026) – 50 appointments requested.
 • Upcoming:
 o Prep to host NWA Travel and Meeting Professionals in November at Walton
 Arts Center,
 o Terra Studios to facilitate the spotlight artist program in the Visitors Center
 o Researching the possibility of adding a CTA hospitality program – training
 program for front-line hospitality staff and volunteers

Special Events

 • U of A football & soccer season launched, Washington County Fair, Warbirds at
 Arkansas Air & Military Museum, Party Animals Tour, Ozark Vintage Market, Sundays
 on the Square.



Sales & Events

 • Tradeshow: Connect Marketplace – 40+ association track appointments.



 11
 • Prospective Business: TakeOff North America 2026 (450 attendees) & Adventure
 Travel Trade Association 2027 (450 attendees, 636 room nights, $329k estimated EI).

 • Definite Business in August: Fayetteville Enduro (200 participants & $40K estimated
 EI) & Party Animals Tour (24,000 spectators, estimated 2,200 room nights, $5.5M
 estimated EI). Outrigger Cup (estimated 320 room nights, $152K estimated EI)

 • Lost: 2025 Youth Residential Summit & two junior golf tournaments (ROI concerns).

 • LinkedIn +136 followers in August; strong engagement leading up to MCC.



Town Center

 • 18 events in August (5,700 total attendees); revenue $60,712 vs. $40,421 last year.
 • 24 September events confirmed; 37 contracts in negotiation ($477k).
 • Milestones: airwall installation, alcohol service training, River Management
 Symposium 2027 booking.
 • Ongoing focus on rebranding FTC and outreach to attract new business.



New Restaurant welcomes:

Now Open:
Moonhouse Coffee Bar & Bistro - 129 W Lafayette St
Osaka House now open at 32 W Joyce Blvd.
Folklore Ice Cream shop now open inside Folklore of Fayetteville on the square at 16 W
Center Street
The Collective now open at 216 W Dickson Street for dinner service
Plomo Quesadillas - Moved locations on Dickson

Coming Soon:
KDK’s Chicken & Waffles set to open a brick-and-mortar location at 1772 N College Avenue
in September
Handshake restaurant to open in café space at Fayetteville Public Library by year end
Confident Coffee Roasters to open October 1st, on the corner of Rolling Hills Drive and Old
Missouri Road
Todd and Nickki Golden plan to open a new event space, “the Golden Venue “ at Citizens
Drive (former locations of Girls Gone BBQ and El Sol)


Looking Ahead

 • Falltoberfest, Sunday October 5th, presented by DFC
 • Possible October Commission retreat (Oct. 27) to discuss 2026 budget, programming
 and planning


 12
 2025 Monthly A&P Tax Collections**
 $405,262 5.93%

 August Collections $369,258 5.58%
 (July Activity)
 $387,971
 $401,088 -3.15%
 -3.27%
 $44,839 + $325,546 $416,573$448,150 -4.31%
 0.44%
 Lodging Restaurant
 $410,352 $465,579 -6.09%
 1.87%
 $18,884
 Prior Dues Collected $444,020 $487,346 0.89%
 4.56%

 $419,784$449,440 2.09%
 7.06%
 $389,269 $394,928
 $389,269 1.89%
 -1.43%
 Total HMR Collected
 $453,844 11.86%

 $476,619 3.24%
Previous YTD (Jan-Aug) HMR A&P Tax Collection Totals
2021 2022 2023 2024 2025 $546,090 24.04%
$2,498,513 $2,940,050 $3,255,882 $3,317,425 $3,402,274
 $473,720 9.79%
29.58% 17.67% 10.74% 1.89% 2.56% % change
 from
 Change over previous year 2024

 **This represents half of total HMR tax collections. The other half goes to Fayetteville Department of Parks, Natural Resources, and Cultural Affairs 13
  Memo
 To: Jennifer Walker, Interim CEO, Experience Fayetteville
 Fayetteville Advertising & Promotion Commissioners
 From: Jennifer Walker, VP Finance, Experience Fayetteville

Date: September 15, 2025

 Re: Financial Statements – August 2025


This packet contains Experience Fayetteville Financial Statements for the month ended
August 31, 2025. The following reports are included in the packet:

  Summary P&L Financials for month ended August 31, 2025
  Balance Sheet for month ended August 31, 2025

Target Budget August – 67%
 Revenue target 67% of budget or higher by the end of August 2025.
 Expenditures target 67% or lower at August 2025.

Total Revenue YTD: $4,133,569 or 66%; We are 1% below target.
 Tax Receipts - $3,402,275 (2% below budget ytd)
 Town Center - $439,129 (5% below budget ytd)
 Other - $292,166

Total Operating Expenditure YTD: $3,814,488 or 61%; this is 6% under budget.
 EF Main - $3,136,062
 Town Center - $678,426

HMR tax – YTD August Collections (July activity) are 1.0% above the seasonally
adjusted budget.

Operating Net Income is $319,081 year to date.




 14
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ August 31, 2025


 CONSOLIDATED
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget

 Revenue
 Hotel, Motel, Restaurant Taxes Revenue 3,402,275 5,231,140 (1,828,865) 65.0%
 Rental Revenue 409,673 650,500 (240,827) 63.0%
 Event Revenue 71,307 53,700 17,607 132.8%
 Visitor Center Store Revenue 17,179 30,000 (12,821) 57.3%
 Parking Revenue 25,867 48,000 (22,134) 53.9%
 Advertising Revenue 2,275 3,500 (1,225) 65.0%
 Grant/Other Revenue 156,100 206,000 (49,900) 75.8%
 Interest and Investment Revenue 48,893 50,100 (1,207) 97.6%
 Total Revenue 4,133,569 6,272,940 (2,139,371) 65.9%


 Expenses
 Operating Expenses
 Rental Expenses 48,804 126,000 (77,196) 38.7%
 Event Expenses 47,976 146,175 (98,199) 32.8%
 Visitor Center & Museum Store 13,669 27,750 (14,081) 49.3%
 Personnel 1,309,134 2,228,707 (919,573) 58.7%
 Sales & Marketing 942,054 1,481,925 (539,871) 63.6%
 Office and Administrative 494,507 913,133 (418,626) 54.2%
 Bond Payments 465,200 702,000 (236,800) 66.3%
 Contribution to Capital Reserves 100,000 100,000 - 0.0%
 Other Tourism Support - Community, Art Court, DFC 193,143 347,250 (154,107) 55.6%
 TheatreSquared Contribution 200,000 200,000 - 100.0%
 Total Operating Expenses 3,814,488 6,272,940 (2,458,452) 60.8%


 Net Operating Income/(Loss) 319,081 - 319,081 0.0%


 Other Income
 Unrealized Gain/(Loss) on Investments (106,421) 0.0%
 Other Expenses
 FFE & Improvements 757,548 1,081,500 (323,952) 70.0%
 Depreciation Expense 192,803 0.0%
 Cost of Goods Sold - 0.0%

 Net Income/(Loss) (without CX Grants) (737,691) (1,081,500) 450,230 68.2%




 15
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ August 31, 2025


 Experience Fayetteville
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget

 Revenue
 Hotel, Motel, Restaurant Taxes Revenue 3,402,275 5,231,140 (1,828,865) 65.0%
 Rental and Event Revenue 67,800 45,000 22,800 150.7%
 Visitor Center Store Revenue 17,179 30,000 (12,821) 57.3%
 Advertising Revenue 2,275 3,500 (1,225) 65.0%
 Grant & Other Revenue 156,100 206,000 (49,900) 75.8%
 Interest and Investment Revenue 48,812 50,000 (1,188) 97.6%
 Total Revenue 3,694,441 5,565,640 (1,871,199) 66.4%


 Expenses
 Operating Expenses
 Event Expenses 42,206 121,175 (78,969) 34.8%
 Visitor Center & Museum Store 13,669 27,750 (14,081) 49.3%
 Personnel 852,651 1,419,605 (566,954) 60.1%
 Sales & Marketing 937,659 1,460,305 (522,646) 64.2%
 Office and Administrative 331,534 541,593 (210,059) 61.2%
 Bond Payments 465,200 702,000 (236,800) 66.3%
 Contribution to Capital Reserve 100,000 100,000 - 0.0%
 Other Tourism Support - Community, Art Court, DFC 193,143 347,250 (154,107) 55.6%
 TheatreSquared Contribution 200,000 200,000 - 0.0%
 Total Operating Expenses 3,136,062 4,919,678 (1,783,616) 63.7%


 Net Income/(Loss) Before Other Revenue and Expenses 558,379 645,962 (87,583) 86.4%


 Other Income
 Unrealized Gain/(Loss) on Investments (106,421) - (106,421) 0.0%
 Other Expenses
 FFE & Improvements 345,011 460,000 (114,989) 75.0%
 Depreciation Expense 65,051
 Cost of Goods Sold -


 Net Income/(Loss) 41,896 185,962 (37,645) 22.5%




 16
Modified Accrual Fayetteville A and P Commission
 Statement of Budget, Revenue and Expense
 Year-to-Date @ August 31, 2025


 Town Center
 Year-to-Date
 Over/(Under)
 Actual Budget % of Budget
 Budget

 Revenue
 Rental Revenue 409,673 650,500 (240,827) 63.0%
 Event Revenue 3,507 8,700 (5,193) 40.3%
 Parking Revenue 25,867 48,000 (22,134) 53.9%
 Interest and Investment Revenue 82 100 (18) 81.5%
 Total Revenue 439,129 707,300 (268,171) 62.1%


 Expenses
 Operating Expenses
 Rental Expenses 48,804 126,000 (77,196) 38.7%
 Event Expenses 5,770 25,000 (19,230) 23.1%
 Personnel 456,483 809,102 (352,619) 56.4%
 Sales & Marketing 4,395 21,620 (17,225) 20.3%
 Office and Administrative 162,973 371,540 (208,567) 43.9%
 Total Operating Expenses 678,426 1,353,262 (674,836) 50.1%


 Net Income/(Loss) Before Other Revenue and Expenses (239,297) (645,962) 406,665 37.0%


 Other Expenses
 FFE & Improvements 412,538 621,500 (208,963) 33.6%
 Depreciation Expense 127,752 0.0%
 Net Income/(Loss) (779,587) (1,267,462) 487,875 61.5%




 17
 Fayetteville A&P Commission
 Balance Sheet
 As of August 31, 2025
ASSETS
  Current Assets
 Cash 3,960,759
 Investments 1,197,420
 Accounts Receivable 614,886
 Prepaid Expenses 51,561
 Deposits 40,838
 Inventory Asset 21,449
  Total Current Assets 5,886,913

  Other Assets
 Capital Assets
 Furniture & Fixtures 300,660
 Equipment 761,581
 EF/CVB Building 940,410
 EF/CVB Land 198,621
 Building Additions 1,844,537
 Walker-Stone House 1,179,152
 Vehicles 122,860
 Construction in Progress 456,456
 Accumulated Depreciation (1,938,202)
  Total Other Assets 3,866,074

TOTAL ASSETS 9,752,987

LIABILITIES AND EQUITY
 Current Liabilities
 Accounts Payable 537,338
 Unearned Revenue 341,032
 Total Liabilities 878,371

  Long Term Liabilities
 Notes Payable - City of Fayetteville Solar 386,825.75
  Total Liabilities 386,825.75

  Equity
 Unreserved Fund Balance 8,091,663
 Operating Reserve 1,000,000
 Capital Reserve -
 Temporarily Restricted Funds 45,558
 Net Revenue
 Gain/(Loss) on Investments (106,421)
 Net Revenue (543,009) (649,430)
  Total Equity 8,487,791

TOTAL LIABILITIES AND EQUITY 9,752,987



 18
Memo
 To: Fayetteville Advertising & Promotion Commissioners

 From: Ryan Hauck, CEO

Date: September 24, 2025

 Re: Walker Stone House Lease Agreement with Ozark Folkways




Background

This document is a Letter of Intent (LOI) concerning a proposed Lease Agreement
between A&P Commission and Ozark Folkways. The LOI outlines terms for leasing
the Walker-Stone House, including rent, responsibilities, and capital improvements.
The LOI is non-binding and subject to approval by A&P Commission’s
commissioners.

The lease is for sixty (60) months, commencing on the 1st day of October, 2025 and
ending the 30th day of September 2030.


Budgetary Impact:

Rent for years 1 and 2 is $1.00 a year. Rent for years 3-5 is 10% of tenant’s net income
for that year. Tenant is responsible for utilities and regular lawn care.

Recommendation:
The staff recommends the commission authorize the CEO to enter into this lease
agreement with Ozark Folkways




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 LEASE AGREEMENT
 This Lease Agreement (hereinafter the “Lease”) made on the _____ day of
____________, 2025, between the Fayetteville Advertising and Promotion Commission, a
governmental agency of the City of Fayetteville, Arkansas created pursuant to City of Fayetteville
Ordinance 2310 pursuant to Arkansas Code Anno. § 26-75-605 (referred to herein as “Landlord”)
and Ozark Folkways, an Arkansas nonprofit corporation (referred to herein as “Tenant”).
 WHEREAS, Landlord is the sole owner of certain land, a building and other facilities
located at 207 W. Center Street, Fayetteville, Arkansas 72701 and more fully described herein, which
it desires to lease to Tenant; and
 WHEREAS, Tenant is a nonprofit corporation that desires and is authorized to lease said
property; and
 WHEREAS, the parties desire to enter into a lease agreement to define their respective
rights, duties, and liabilities concerning such a lease;
 NOW, THEREFORE, for and in consideration of the mutual covenants contained in this
agreement, and other good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:
 1. Description of Premises. Landlord hereby leases to Tenant property located at 207 W.
 Center St., Fayetteville, Arkansas 72701, known colloquially as the "Walker-Stone House,"
 comprising land and a building, together with the improvements on such property (the
 "Premises"). A full legal description of the property is attached hereto as Exhibit A and is
 incorporated herein as if set out word for word.

 2. Term. The term of the Lease shall be sixty (60) months, commencing on the 1st day of
 October, 2025, and terminating on the 30th day of September, 2030 (the “Duration”), unless
 sooner terminated under the provisions of this Lease.

 3. Rent. During the term of this Lease, Tenant shall pay to Landlord rental as follows:
 a. Year 1 (October 1, 2025, through September 30, 2026): One Dollar ($1.00) annually,
 to be paid on or before December 31, 2025.
 b. Year 2 (January 1, 2026, through December 31, 2026): One Dollar ($1.00) annually,
 to be paid on or before December 31, 2026.
 c. Years 3-5 (January 1, 2027, through September 30, 2030): Ten percent (10%) of
 Tenant’s Net Income for that particular year. The rental for years 3 and 4 shall be paid
 on or before December 31 of each respective year. The rental payment for year 5 shall
 be paid on or before September 1, 2030, and shall be calculated as 10% of Tenant's Net
 Income for that year up to and including August 31, 2030.
 Rent payments shall be made payable to Landlord and mailed to the address for Landlord
 shown in the Notices paragraph of this Lease or at such other address as Landlord shall
 notify Tenant of in writing. For the purposes of this Lease, “Net Income” shall be defined
 as Tenant's total revenues from programming and events occurring at the Premises, less all



 20
 ordinary and necessary operating expenses attributable to the Premises, determined in
 accordance with Generally Accepted Accounting Principles (GAAP). Tenant shall provide
 Landlord with a financial statement certified by its treasurer or accountant to substantiate the
 calculation.
4. Tenant's Right to Terminate for Financial Hardship. Notwithstanding anything herein
 to the contrary, during Years 1 through 5 of the Lease Duration, Tenant shall have a one-
 time right to terminate this Lease upon the occurrence of a Financial Hardship. For the
 purposes of this Lease, “Financial Hardship” shall be defined as a condition where the
 Tenant’s total ordinary and necessary operating expenses attributable to the Premises exceed
 its total revenues from all programming and events occurring at the Premises for two (2)
 consecutive fiscal quarters, as determined in accordance with Generally Accepted
 Accounting Principles (GAAP). To exercise this right, Tenant must provide Landlord with at
 least thirty (30) days prior written notice of termination, which notice shall include a financial
 statement certified by its treasurer or accountant substantiating the Financial Hardship.
 Upon the effective date of termination, this Lease shall be null and void, and Tenant shall
 surrender the Premises in accordance with the “Surrender and Holding Over” provision,
 having paid all sums due up to the date of termination.

5. Use of Premises. Tenant shall use the Premises for the purpose of operating a folk arts
 school, artisan market, and for related administrative, educational, and community functions.
 Use of the Premises not in keeping with the foregoing description shall not be permitted
 without the prior written consent of Landlord. In no event shall Tenant use or permit the
 Premises to be used for any purpose that is unlawful, that would invalidate required
 insurance policies, or that would constitute a nuisance.

6. Insurance.
 a. Property Insurance: The Premises shall be included on Landlord’s fire and casualty
 insurance policy, and the premium charges shall be paid by Landlord.
 b. Renter's and Liability Insurance: Tenant shall, at Tenant's sole expense, provide and
 keep in force renter’s insurance coverage on Tenant’s personal property and equipment.
 Tenant shall also provide and keep in force, for the benefit of Tenant and Landlord,
 commercial general liability insurance against claims for personal injury, bodily injury or
 death, and property damage or destruction occurring in, on or around the Premises in
 amounts no less than $1,000,000.00 per occurrence, with an aggregate not less than
 $2,000,000.00. Landlord shall be named as an Additional Insured on such policy. Tenant
 shall provide Landlord with a certificate of insurance evidencing this coverage prior to
 taking possession of the Premises. The policy shall require that the insurer provide
 Landlord with at least thirty (30) days' written notice prior to any cancellation or material
 change in coverage.
 c. Termite Contract: Throughout the Duration of the Lease and any renewal periods,
 Landlord shall maintain at its sole expense a termite contract with a reputable, licensed,
 and insured pest control operator registered to do business in the state of Arkansas.




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 d. Hold Harmless: Tenant acknowledges and agrees that Tenant shall hold Landlord
 harmless for any loss or damage to Tenant’s personal property for any reason.

7. Utilities and Refuse Removal. Tenant shall be responsible for both the procurement and
 payment of all utilities including, but not limited to, water, sewer, electricity, gas, internet,
 telecommunications, and other data services, and for all charges connected with removal of
 refuse from the Premises.

8. Repairs and Maintenance.
 a. Tenant's Responsibilities: Tenant, at Tenant’s sole expense, shall be responsible for
 ordinary repairs and maintenance to keep the Premises in good condition. Tenant shall
 also be responsible for providing regular lawn/grounds care and maintenance, including
 landscaping and mowing.
 b. Landlord's Responsibilities (Major Repairs): Landlord shall be responsible for any
 costs associated with major structural improvements, system failure, or improvements
 necessary to resolve life safety issues. This responsibility includes the heating and air
 conditioning system, roof, exterior walls, exterior plumbing, foundation, structural
 components of the Premises, and pavement that becomes defective or damaged during
 the Duration due to ordinary wear and tear and not due to the negligence of Tenant or
 Tenant’s agents or invitees. Upon notice from Tenant, Landlord will promptly cause
 repairs to be made and restore the defective or damaged portions to good condition.

9. Climate Control. Landlord will maintain the internal heating and air conditioning system of
 the Premises between 65 to 75 degrees Fahrenheit from the date the current tenant vacates
 the Premises until Tenant assumes possession of the Premises.

10. Alterations and Improvements. Tenant may not make any changes, alterations, additions
 or major repairs to the Premises, including any existing or future structures and existing
 artistic pieces, unless all plans and specifications for such work have been approved by
 Landlord or its agent and by any agency of the state of Arkansas required by law to approve
 such projects. Such projects shall be performed by persons, companies or agencies which are
 properly trained and licensed and approved in advance by Landlord’s facilities management
 department, provided that such approval will not be unreasonably withheld. Landlord may
 inspect any such project to ensure compliance with plans, specifications, and applicable law.
 Landlord may inspect the Premises at any time upon adequate notice and without
 interruption of Tenant’s use, and may, if necessary, designate necessary maintenance and
 repairs to be made by Tenant.

11. Capital Improvements
 a. Definitions:
 i. “Capital Improvements” means material repairs, replacements, restorations,
 or upgrades to the Building or Premises with a useful life exceeding one (1)
 year.




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 ii. “Grants” means public or private historic preservation/building grants, tax
 credits, incentives, or similar funding sources.
 iii. “Fiscal Year” means Tenant’s fiscal year, which runs from January 1st
 through December 31st of a given calendar year.
 iv. “Five-Year Plan” means the rolling five-year capital improvements plan
 agreed by the parties, as may be updated and amended from time to time.

b. General Agreement: Beginning on January 1, 2027, Tenant acknowledges that Capital
 Improvements may be required to accommodate Tenant’s contemplated use, comply
 with applicable law, or maintain the Premises in a first-class condition. Tenant agrees to
 cooperate with and provide reasonable assistance to Landlord in the planning,
 permitting, scheduling, and completion of all such Capital Improvements. Without
 limiting the foregoing, Tenant shall (i) promptly furnish Landlord with all operational
 information, space plans, and technical specifications reasonably requested by Landlord;
 (ii) designate a single point of contact empowered to confer with Landlord’s architects,
 engineers, and contractors; (iii) review and either approve or provide detailed written
 comments on all plans and cost estimates within five (5) business days after receipt; and
 (iv) coordinate its own improvements, fixturing, and move-in activities so as not to
 interfere unreasonably with Landlord’s completion of the Capital Improvements.
 Landlord shall have sole discretion with respect to the selection of contractors, the
 sequencing of the work, and construction means and methods, provided that Landlord
 shall perform the Capital Improvements in a diligent and commercially reasonable
 manner.

c. Grant Funding: Commencing January 1, 2027, Tenant shall use diligent, good-faith
 efforts to identify, apply for, and secure Grants to fund Capital Improvements. Within
 thirty (30) days after the start of each Fiscal Year, the parties shall meet to update the
 Five-Year Plan, to prioritize projects, and confirm roles, schedules and deliverables.
 Tenant shall endeavor to obtain not less than fifty percent (50%) and up to one hundred
 percent (100%) of Capital Improvement costs from Grants. Tenant has no obligation
 whatsoever to contribute its own funds toward Capital Improvements, and a failure to
 obtain Grants shall not constitute a default. If Grants do not fully fund a project,
 Landlord may elect (but is not obligated) to fund any shortfall, or the project may be
 deferred, rescoped, or reprioritized.

d. Cooperation and Administration: Landlord shall reasonably cooperate with Tenant’s
 Grant efforts, including but not limited to executing applications and related documents,
 and providing information reasonably required by Grant sources. If Landlord must be
 the applicant, it shall apply and make funds available for the project, provided Tenant
 complies with Grant conditions. Tenant shall not accept Grant terms that impose liens,
 easements, restrictive covenants, or other encumbrances without Landlord’s prior
 written consent, which shall not be unreasonably withheld, conditioned, or delayed.
 Scopes, budgets, and schedules are subject to Landlord’s reasonable approval. Grant
 proceeds shall be used solely for approved Capital Improvements and allowable related



 23
 costs, and the recipient shall comply with all applicable Grant requirements. Tenant shall
 maintain reasonable books and records regarding Grant applications and expenditures,
 and shall provide status updates upon Landlord’s reasonable request. Capital
 Improvements funded in whole or in part by Grants shall be designed and constructed
 in compliance with applicable law and Grant requirements.

 e. Ownership of Improvements: Upon installation, all Capital Improvements shall
 become Landlord’s property and part of the Premises, subject to any Grant conditions
 consented to by Landlord.

12. Destruction of Premises.
 a. Minor Damage: If the Premises are damaged by fire or other casualty but not rendered
 wholly untenantable, Landlord shall repair the damage with reasonable diligence. Rent
 shall be abated in a just and proportionate amount based on the extent to which the
 damage and repairs interfere with Tenant's use of the Premises.
 b. Major Damage: If the Premises are damaged by fire or other casualty to such an extent
 that they are rendered wholly or substantially untenantable, or if repairs cannot
 reasonably be completed within one hundred eighty (180) days from the date of the
 casualty, either Landlord or Tenant may terminate this Lease by providing written notice
 to the other party within thirty (30) days of the casualty. Upon such termination, Tenant
 shall pay all rent due up to the date of the casualty, and this Lease shall be null and void.
 If neither party terminates, Landlord shall repair the damage with reasonable diligence,
 and rent shall be fully abated from the date of the casualty until the repairs are
 substantially complete.

13. Condemnation. In the event the Premises, or any part thereof, are taken in condemnation
 proceedings, Tenant may cancel this Lease and all condemnation moneys shall belong to the
 Landlord.

14. Subletting or Assignment. Tenant shall not assign this Lease or any interest herein, or
 sublet the Premises or any part thereof, without first obtaining Landlord's written consent.

15. Folk School Assets. Landlord agrees to keep the assets being left by the former tenant,
 Folk School of Fayetteville, Inc., stored in the Walker-Stone House pending the execution of
 this Lease. Should this Lease not be executed, Landlord shall provide Tenant access to
 remove said assets upon twenty-four hours' written notice from Tenant at a mutually
 agreeable time.

16. Peaceful Use. Landlord covenants that if the Tenant shall pay the rental and perform all of
 the covenants of this Lease, the Tenant shall during the Lease Term peaceably and quietly
 occupy and enjoy the full possession of the Premises without hindrance.

17. Surrender and Holding Over. Upon the expiration or earlier termination of this Lease,
 Tenant shall surrender the Premises to Landlord in as good a condition and repair as they



 24
 were at the commencement of the Lease Term, reasonable wear and tear excepted. Tenant
 shall remove all of its personal property and trade fixtures and shall repair any damage to the
 Premises caused by such removal. If Tenant holds over after termination, a month-to-month
 tenancy shall be created at a rental of no less than 110% of the rent applicable during the last
 year of the written term.

18. Taxes and Assessments. Landlord represents that the Premises are currently exempt from
 ad valorem real estate taxes. Landlord shall be responsible for any real estate taxes that may
 be assessed against the Premises during the Lease Term. However, Tenant shall be solely
 responsible for and shall pay before they become delinquent all taxes, licenses, fees, and
 assessments levied or assessed upon Tenant’s personal property, business operations, or
 trade fixtures located at the Premises.

19. Liens. Tenant shall keep the Premises free from any mechanic, materialman, or other liens
 arising out of any work performed or materials furnished for which the Tenant is legally
 responsible to the provider for payment. Tenant shall notify Landlord in writing within ten
 (10) days of the filing of any such lien. If Tenant fails to discharge such lien within thirty (30)
 days of its filing, Landlord may, at its option, pay to discharge the lien, and the amount paid,
 including reasonable attorneys' fees, shall be deemed Additional Rent due from Tenant to
 Landlord on demand.

20. Waste. Tenant shall not commit or suffer to be committed any waste upon the Premises or
 any nuisance or other act which may disturb the quiet enjoyment of any neighboring
 property.

21. Space Heaters. Tenant shall not use any portable electric or kerosene space heaters within
 the Premises without obtaining the prior written consent of the Landlord, which may be
 withheld in Landlord's sole discretion due to fire safety concerns.

22. Default and Remedies.
 a. Events of Default: The occurrence of any of the following shall constitute an "Event of
 Default" by Tenant:
 i. Failure to pay rent or any other sum required under this Lease when due, if
 such failure continues for ten (10 days after written notice from Landlord.
 ii. Failure to perform any other covenant or condition of this Lease, if such
 failure continues for fifteen (15) days after written notice from Landlord,
 provided that if the cure cannot reasonably be completed in fifteen (15) days,
 an Event of Default shall not occur if Tenant begins to cure within that
 period and diligently prosecutes the cure to completion.
 iii. Abandonment or vacation of the Premises for a continuous period of forty-
 five (45) days.
 b. Landlord's Remedies: Upon any Event of Default, Landlord shall have the right, at its
 option and without further notice, to exercise any one or more of the following
 remedies:



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 i. Terminate this Lease, in which case Tenant shall immediately surrender the
 Premises to Landlord and promptly pay all sums due under this Lease.
 ii. Repossess the Premises by suit for unlawful detainer, forcible entry and
 detainer or otherwise, without demand or notice of any kind to Tenant,
 except as required by applicable law, and without terminating this Lease.
 Landlord may enter upon and take possession of the Premises and expel or
 remove Tenant and any other person who may be occupying the Premises or
 any part thereof, subject to applicable law, without being liable for
 prosecution or any claim for damages therefor unless solely caused by
 Landlord’s gross negligence or intentional misconduct. Furthermore,
 without demand or notice, except as required by applicable law and subject
 to applicable law, Landlord may alter locks or other security devices at the
 Premises or deprive Tenant of access to the Premises. Landlord shall not be
 required to provide a new key or right of access to Tenant, subject to the
 limitations of applicable law.
 iii. Re-let the Premises on behalf of Tenant and receive the rent therefrom, with
 Tenant remaining liable for any deficiency between the rent due under this
 Lease and the net amount received from re-letting.
 iv. Pursue any other remedy now or hereafter available to Landlord under the
 laws of the state of Arkansas.
 c. Limitation on Liability: Notwithstanding any other remedy available to Landlord, in
 the event of a Tenant default resulting directly from a "Force Majeure" event or a
 termination by Tenant due to "Financial Hardship" as defined herein, Tenant's total
 liability to Landlord shall be capped and limited to all rent and other sums due and
 payable under this Lease as of the date of the default or termination. A "Force Majeure"
 event shall mean any cause beyond Tenant's reasonable control, including but not limited
 to, acts of God, fire, flood, epidemic, pandemic, war, governmental action or order,
 national emergency, riot, or terrorism, which prevents Tenant from performing its
 obligations under this Lease.

23. Notices. All notices required under this Lease shall be deemed to be properly served if
 delivered in writing personally or sent by certified mail with return receipt requested to
 Tenant at:
 Ozark Folkways
 22733 N. Highway 71
 Winslow, AR 72959
 Attn: Sarah Jones, Executive Director
 and to Landlord at:
 Fayetteville A&P Commission
 21 South Block Ave.
 Fayetteville, AR 72701
 Attn: ___________________




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24. Governing Law. This Lease shall be governed by, construed, and enforced in accordance
 with the laws of the state of Arkansas. Any legal action taken pursuant to this Lease shall be
 filed in Washington County, Arkansas.

25. Authority to Enter Into Agreement. Each party represents and warrants to the other that
 it has the full right, power, and authority to enter into this Lease and to perform all of its
 obligations hereunder. The individual(s) executing this Lease on behalf of each party
 represents and warrants that they are duly authorized to do so and to thereby bind the party
 for whom they are signing.

26. Entire Agreement. This Agreement constitutes the entire agreement between the parties
 with respect to the subject matter hereof and supersedes all previous proposals, both oral
 and written. This Agreement may not be changed or modified except by an instrument in
 writing signed by a duly authorized representative of each of the parties.
WITNESS our signatures as of the day and date first above stated.
 [SIGNATURE PAGE TO FOLLOW]




 27
LANDLORD:
FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION


By: ___________________________________
Name:_________________________________
Its:____________________________________
Date: __________________________________
TENANT:
OZARK FOLKWAYS, an Arkansas nonprofit corporation


By: ___________________________________
Name: ______________________________
Title: ________________________________
Date: ___________________________________




 28
 EXHIBIT A
Part of Block 25 in the original plat of the town (now city) of Fayetteville, Washington County,
Arkansas, more particularly described as beginning at a point 100 feet West of the Northeast corner
of Block 25, thence South 102 feet, thence West 154 feet to a point 3 feet North of the East end of
a stone retaining wall, thence South 3 feet to the East end of said retaining wall, thence West with
the top of said retaining wall 71.9 feet more or less, to the West boundary of Block 25, thence North
105 feet, more or less, to the Northwest corner of Block 25, thence East 225.9 feet to the point of
beginning. Subject to easements and restrictions of record.




 29

Fayetteville A&P Commission Meeting Minutes
September 29, 2025 – Fayetteville Town Center – 2:00 p.m.

Present: Chair Elvis Moya, Sterling Hamilton, Mike Wiederkehr, Sarah Bunch, Chrissy
Sanderson, Elliot Hunt, Katherine Kinney

Staff: Ryan Hauck, CEO

I. Call to Order
Chair Moya called the meeting to order at 2:00 p.m.

II. Approval of Minutes
Motion: Bunch | Second: Hamilton | Approved via roll call.

III. Collections Contract with City of Fayetteville
CEO Hauck presented the previously approved (Nov. 2024) collections contract, re-
submitted for updated signatories and to provide a signed copy to the city. The fee remains
2% of collections, with a projected 2026 cost of $108,000. Motion: Wiederkehr | Second:
Bunch | Approved unanimously.

IV. Reports
A. Meet the Team

Hauck introduced staff members Miletus Callahan-Barille (Maintenance Supervisor),
Robbie Courtway (Event Services Coordinator II at FTC), and Melissa Freeman (Marketing
Manager at EF).

B. CEO Report – Ryan Hauck

• New Visitors Guide distributed to 13 Welcome Centers, hotels, and attractions, plus 300+
mailed copies.
• Ale Trail Passport launching at Falltoberfest.
• Reviewing RFQs for Agency of Record and Public Relations; commission requested top
2–3 staff recommendations.
• Growth in group bus tours; exploring Certified Tourism Hospitality program for front-line
staff and volunteers.
• FTC hosted 18 August events and 24 in September; 37 new contracts in negotiation;
rebranding & refreshing underway.
• Discussion on new restaurants, upcoming events, and an October all-day planning
retreat (approved).

C. Financial Report – VP Jennifer Walker
• YTD revenue: 66% of budget (1% under target); expenses: 61% (6% under).
• HMR collections: $3.4M; net income: $319K; cash/investments: $5.2M; FTC unearned
revenue: $275K.

D. Music Cities Recap – VP of Sales Tina Archer
Archer shared event highlights and a recap video, thanking community partners including
Brian Crowne with George’s Majestic Lounge who was attending this meeting. She noted
strong outcomes from Arkansas Music Week and emphasized the event’s international
reach and tourism impact. Hauck commended the team’s work.

E. Downtown Fayetteville Coalition Update – Kelly Rich

Rich provided an overview of DFC’s progress over the past 2.5 years, including
establishing its structure, securing funding, and collaborating with the City on downtown
ordinances. She outlined the coalition’s strategic pillars—Common Voice, Welcoming,
Place Keeping and Capacity—and reviewed key annual events and discussed estimated
economic impact.

Rich noted that DFC’s current goal is to transition into a self-standing nonprofit
organization (501c3), allowing it to attract additional donors and funding sources. DFC is
requesting a three-year funding agreement from both the City of Fayetteville and the A&P
Commission and Rich discussed potential staffing models to support the transition.

DFC Board President Brian Crowne added insight into the coalition’s governance and
long-term sustainability plans. Commissioners discussed the proposed funding structure,
staffing, and continued A&P representation on the DFC board. Crowne confirmed A&P
would retain board seats. CEO Hauck reiterated that this meeting was informational only;
no vote was taken.

F. Ozark Folkways Lease – Abby Hollis

Hollis expressed appreciation for the finalized lease agreement and offered to answer
questions.

V. Old Business
Ozark Folkways Lease Approval – Final revisions included language on political activity,
hold harmless terms, and landlord notice. Motion to approve the lease with these final
revisions was made by Commissioner Kinney | Second: Hunt | Approved unanimously to
commence Oct. 1, 2025–Sept. 30, 2030.

VI. Adjournment
Meeting adjourned at 3:47 p.m.

Minutes prepared by: Amy Stockton, Experience Fayetteville