Tourism Advisory Committee — Lynnwood, WA
Date: 2025-12-11

LYNNWOOD TOURISM ADVISORY COMMITTEE - regular Tourism
 Advisory Committee meeting
 Development and Business Services Department Conference Room
 located at 20816 44th Avenue West, Suite 200, Lynnwood, WA 98036

 Or Meet Via Zoom:
 https://lynnwoodwa.zoom.us/j/89057980672
 TUESDAY, OCTOBER 14, 2025 8:00 AM



1. Call to Order

2. Roll Call

 2.A Roll Call:

 Chairperson Patrick Decker
 Committee Member Chip Peterson
 Committee Member Leilani Kamala
 Committee Member Janet Pope
 Committee Member Frank Percival
 Committee Member Anthony Angel
 Committee Member Jerry Irwin
 Committee Member Brian Pouch
 Tourism Manager Ryan Bush
 - 5 minutes

3. Approval of Minutes

 3.A Approval of Minutes, August 14, 2025 - 5 minutes

4. Public Comments

5. Reports from Committee Members

6. Staff Reports

 6.A Overview of PFD Agreement and Future Tax Commitments - 10 minutes
 Ryan Bush, Tourism Project Manager

 6.B 2025 Lodging Tax Revenue Update - 10 minutes
 Ryan Bush, Tourism Project Manager


 10/14/2025
 1
 6.C Quarterly Stakeholder Meetup Update - 5 minutes
 Ryan Bush, Tourism Project Manager

7. General Discussion

Adjournment




 10/14/2025
 2

ACTION MINUTES
 LYNNWOOD TOURISM ADVISORY COMMITTEE
 Lynnwood Development & Business Services
 October 14, 2025, | 8:00 AM


 1. Call to Order

 Tourism Manager Bush called the meeting to order at 8:03 AM.


 2. Roll Call

 Committee Members present: Committee Members Absent:
 Committee Member Pope Chairperson Decker
 Committee Member Angel Committee Member Percival
 Committee Member Irwin Committee Member Pouch
 Committee Member Kamala
 Committee Member Peterson Staff:
 Tourism Manager Bush
 Development & Business Services Director Wolters


 3. Approval of Minutes

 3.A Approval of Minutes, August 14, 2025

 Committee Member Peterson motioned to approve the minutes as written and was
 seconded by Committee Member Pope. The committee approved the August
 minutes unanimously.

4. Public Comments

 There were no public comments during this meeting.

5. Reports from Committee Members

 Committee Member Pope shared that the Event Center is working on finalizing a
 contract with a client who reached out to the city for a festival with 4,000 hotel room
 nights. She also announced that the City of Lynnwood approved the master plan for
 the 194th Street development project.

 Committee Member Peterson shared that, despite the difficult first half of the year,
 September revenues were higher than last year. Committee Member Kamala and
 Committee Member Angel reported that they were experiencing the same shift in
 revenues and traffic that Peterson reported.
 The committee discussed a potential half-marathon event that would be starting and
 ending at the mall but was having difficulties getting the route approved by the city’s
 Traffic Control Engineers. Development & Business Services Director Wolters
 agreed to investigate the situation further and report back to the committee once he
 has more information.

6. Staff Reports

 6.A Overview of PFD Agreements and Future Tax Commitments

 Tourism Manager Bush explained the history behind the PFD agreement and why it
 is important to ensure that there are always reserves to cover those expenditures.

 6.B 2025 Lodging Tax Revenue Update

 Tourism Manager Bush shared that the Lodging Tax Revenue started to rebound in
 August and September, but that the impact from the first nine months of the year
 kept the 2025 revenues at 11% below 2024.

 6.C Quarterly Stakeholder Meetup Update

 Tourism Manager Bush informed the committee that he was working on scheduling
 the last 2025 Quarterly Stakeholder Meetup in November, and that it will likely take
 place at Homewood Suites at Cassandra’s request. The goal of this meetup will be
 for partners to network and support each other’s projects as needed.

7. General Discussion

 Tourism Manager Bush shared that he and Committee Member Pope attended the
 State Tourism Conference, and that there wasn’t a lot of news regarding the World
 Cup shared there except that they were confident that the games would still be
 happening in Seattle. The committee discussed the high fees associated with
 hosting a watch party for the World Cup and how they are choosing to explore other
 ideas as a result. Committee Member Angel said that the Boys and Girls Clubs are
 interested in hosting watch parties because they wouldn’t need to pay the fee since
 their watch parties would be open to the public.

 Adjournment

 The meeting was adjourned at 8:45 AM.

 Next Meeting: The next meeting is scheduled for December 11, 2025.