Naper Settlement Museum Board — Naperville, IL
Date: 2023-12-14

400 S. Eagle Street
 City of Naperville Naperville, IL 60540



 Meeting Agenda

 Naper Settlement Museum Board

Thursday, December 14, 2023 8:00 AM Meeting Room B




A. CALL TO ORDER:

B. ROLL CALL:

C. PUBLIC FORUM:

D. OLD BUSINESS:
 23-1415 Receive an update on the 2024 budget


E. NEW BUSINESS:
 23-1416 Approve 2024 NSMB meeting dates

 23-1417 Receive introduction of new board member and student representatives

 23-1418 Receive update on October events

 23-1419 Receive marketing updates


F. REPORTS:
 23-1420 Receive and approve the minutes from the September 22, 2023 NSMB
 board meeting

 23-1421 Receive and approve the Naper Settlement financial reports as of October
 2023

 23-1423 Receive update on upcoming exhibit, Santas Around the World

 23-1424 Receive CY23 Attendance Demographic Tracking report for October




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Naper Settlement Museum Board Meeting Agenda December 14, 2023



G. ADJOURNMENT:
 Any individual with a disability requesting a reasonable accommodation in order to
 participate in a public meeting should contact the Communications Department at least
 48 hours in advance of the scheduled meeting. The Communications Department can
 be reached in person at 400 S. Eagle Street, Naperville, IL., via telephone at
 630-420-6707 or 630-305-5205 (TDD) or via e-mail at info@naperville.il.us. Every effort
 will be made to allow for meeting participation.


H. CLOSED SESSION:




City of Naperville Page 2 Printed on 12/8/2023

City of Naperville

 400 S. Eagle Street
 Naperville, IL 60540




 Meeting Minutes - Final

 Thursday, December 14, 2023

 8:00 AM



 Meeting Room B



Naper Settlement Museum Board
Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023


A. CALL TO ORDER:


 Mayor Scott Wehrli called the meeting to order at 8:10am and
 acknowledged lack of quorum. He requested the meeting continue
 with no formal business, votes or motions until quorum is
 obtained. Quorum was obtained at 8:26am with Alan Tang joining
 in person.
B. ROLL CALL:


 Also Present - Marcie Schatz, Assistant to the City Manager; Phillip
 Petti, NHS Board Member; Creighton Getting, NSMB student
 representative


 Staff Attendees - Macarena Tamayo-Calabrese, President & CEO;
 Harriet M. Pistorio, Chief Operating Officer; Alexandra A. Atkinson,
 Director of Finance; Brittany Tepper, Director of Marketing; Diane
 Fornek, Administrative Specialist


 Present 4- Josh McBroom, Lee Quillinan, Alan Tang, and Scott Wehrli

 Absent 3- Erik Long, Leanne Meyer-Smith, and Julie Schremser


C. PUBLIC FORUM:

 None
D. OLD BUSINESS:




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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023



 Receive an update on the 2024 budget
 Attachments: - NS 2024 Operating Plan as of 112123 - FINAL for NSMB
 NS 2024 Operating Plan Expanded as of 103023 - FINAL for NSMB
 NS Planning Assumptions 112123 - FINAL for NSMB
 Expenses over $10K NS for NSMB



 Alexandra Atkinson explained that City Council approved the Naper
 Settlement budget with the following changes.


 Removal of the two requested full-time positions (Preservation
 Specialist, and the Grant Specialist) reducing salaries by $200K.
 Also removed was $92K for R&D bus tours. Totaling a $292K
 reduction in the operational budget. City Council approved the
 operational transfer of $1M from the food and beverage to meet
 the budgeting needs of NS without increasing the tax levy. The tax
 levy approved was $3,897,251.


E. NEW BUSINESS:

 Approve 2024 NSMB meeting dates
 Attachments: NSMB Meeting Dates.1


 Quorum was met with the arrival of Alan Tang at 8:26am; Mayor
 Scot Wehrli asked the board to entertain a motion to approve the
 2024 meeting dates.


 Motion to approve by Al Zucco, seconded by Lee Quillian. Motion
 carries 5-0
 This matter was approved

 Aye: 5- McBroom, Quillinan, Tang, Wehrli, and Zucco

 Absent: 3- Long, Meyer-Smith, and Schremser




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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023



 Receive introduction of new board member and student representatives


 Macarena Tamayo-Calabrese informed the board of Al Zucco’s
 departure and thanked him for his years of service.


 Tamayo-Calabrese then introduced Phillip Petti, Chief Intellectual
 Property Council for USG, who is replacing Al. Phillip is a long-time
 resident who has raised his three sons in Naperville, and has been
 engaged in the community through Boy Scouts, the Naperville Park
 District, and others.


 Both Al Zucco and Phillip Petti took a few moments to thank the
 board. Al Zucco said it has been an honor to serve on both boards
 and a pleasure to see the growth and progress of Naper Settlement
 over the past 10 years. Zucco indicated the NHS team has been
 wonderful to work with and that he feels that NS is set up for a
 great future. Philip Petti expressed his excitement at being asked to
 join the NSMB board and the importance of the unique
 relationship. Mayor Scot Wehrli thanked Al Zucco for his years of
 service and welcomed Phil to the NSMB board.


 Tamayo-Calabrese then introduced Creighton Getting (CJ) the
 student representative for the NSMB board. CJ thanked the board
 and expressed his excitement at what’s ahead. CJ is an 11-year
 resident and a Junior at Naperville Central High School. CJ
 expressed that Naper Settlement is at the top of his list of what
 makes Naperville so great. Mayor Wehrli took a few moments to
 thank CJ for his participation and eagerness to serve.




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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023



 Receive update on October events
 Attachments: 2023 Event Season Recap_FINAL



 Harriet Pistorio provided an update on Oktoberfest, All Hallows Eve
 and Howlin at the Moon. October events met or exceeded revenue
 goals.


 The Marketing department performs market research and analytics
 after each event. Feedback was positive and NS is currently
 working on the 2024 lineup. Mayor Wehrli asked if it possible to
 determine the cost per patron. Brittany Tepper, Marketing
 Director, will do so in the future.


 Oktoberfest and Howlin at the Moon exceeded revenue goals and
 All Hallows Eve broke even. All Hallows Eve has seen a change in
 demographics in recent years. The age group attending has shifted
 from pre-teens to younger children with families.


 NS is doing its due diligence for the future of the event. In 2023 NS
 did receive a DCEO grant for $187K, half the funds were used to
 support 2023 events. NS will be using the remaining balance in
 2024 and has also applied for the DCEO tourism grant again this
 year. If awarded the grant NS will look at possibly having a
 free-standing haunted house on site to draw the older crowds and
 increase revenues.




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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023



 Receive marketing updates
 Attachments: Museum Board Summary_Exhibit and Camp Naper_Final


 Macarena Tamayo-Calabrese then introduced the Director of
 Marketing, Brittany Tepper who provided marketing updates.


 Brittany Tepper has experience with tourism and with
 private/public partnerships. Tepper worked with the Walt Disney
 Company and for the Chicago Loop Alliance in the SSA district
 which focused on State Street and Wabash Ave under the
 downtown alliance for the City of Chicago.


 Tepper referenced the material in the packet that the marketing
 team does which includes pre-emptive research before exhibits
 and camps even begin. The review surveys reflect the
 demographics, likes and dislikes, etc., to see what PR and
 advertising opportunities best align with the exhibit and camps.


 She referenced the Infrastructure 19th Century Clothing Then and
 Now exhibit as a perfect example of the impact of changing the
 marketing strategy. The focus for this exhibit was on partnership
 opportunities. Marketing worked with Fox Valley mall who
 provided Naper Settlement a $22K in kind opportunity to advertise
 the exhibit with a huge banner in the middle of the mall and
 window displays. In turn NS listed Fox Valley Mall as a sponsor. The
 partnership yielded 1.7 million people viewing the exhibit through
 the mall in a 5-month period.


 Additionally, NS partnered with Bernina Corporate and Bernina
 local. They lent NS sewing machines and the local Naperville
 chapter of Bernina came to NS and offered sewing classes.
 Tamayo-Calabrese added that part of this exhibit timing was
 strategic to tie into the popularity of some period shows on Netflix,
 like Bridgerton.


 Camp Naper was very successful this year. Camps sold out by April.
 Marketing focused on themes of the camps and partnered with the

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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023


 Naperville Moms Network. The moms network expanded their
 reach throughout the western suburbs sending dedicated emails
 and social media posts on NS’s behalf. Naper Settlement provided
 goody bags at the Mom’s Network events and listed them as a
 sponsor. Lee Quillian asked about partnering with the Naperville
 Library. Tepper stated she will look into that, especially for the
 upcoming fire department exhibit scheduled for 2024.
F. REPORTS:

 Receive and approve the minutes from the September 22, 2023 NSMB board meeting
 Attachments: 9.22.23 NSMB Board Minutes Legistar Format


 Mayor Wehrli asked for a motion to approve the minutes from the
 September 22, 2023, NSMB board meeting.


 Motion to approve by Al Zucco, seconded by Lee Quillinan. Motion
 carries 5-0
 A motion was made approved. The motion carried by the following vote:

 Aye: 5- McBroom, Quillinan, Tang, Wehrli, and Zucco

 Absent: 3- Long, Meyer-Smith, and Schremser


 Receive and approve the Naper Settlement financial reports as of October 2023
 Attachments: NS Notes for month ending October 31, 2023
 NS Operating P&L Oct
 10. NS 2023 projections as of October 31 through December


 Alexandra Atkinson highlighted a few areas within the Naper
 Settlement financial reports. Operating revenue has exceeded the
 annual budget by close to $60K, which is approximately a 16%
 increase. Savings are projected at roughly 4% for 2023. Mayor
 Wehrli asked where that money goes, and Harriet Pistorio
 explained it goes to the City.


 Mayor Wehrli asked to entertain a motion to approve the financial
 reports. Motion to approve by Al Zucco, seconded by Lee Quillinan.
 Motion carried 5-0
 This matter was approved


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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023


 Aye: 5- McBroom, Quillinan, Tang, Wehrli, and Zucco

 Absent: 3- Long, Meyer-Smith, and Schremser


 Receive update on upcoming exhibit, Santas Around the World
 Attachments: Santas Around the World Exhibit Reception Invite Electronic


 The new holiday exhibit Santas Around the World opened on
 December 6th. The opening had a great turnout. This exhibit will
 run from December 6th through the end of the year. Mayor Wehrli
 suggested NS work with DNA for cross promotion.


 Lee Quillinan wanted to take this opportunity to recognize Naper
 Settlements front page cover story in the Naperville Sun
 newspaper regarding the new exhibit.


 Tamayo-Calabrese shared that Naper Settlement received a
 national award from the National Agri-Marketers Association
 (NAMA), for the Field Watcher Program offered in the Mary &
 Richard Benck Family Agricultural Center.

 Receive CY23 Attendance Demographic Tracking report for October
 Attachments: CY23_Master_Attendance


 Harriet Pistorio noted that partly due to the Fox Valley Mall
 partnership Naper Settlement has exceeded the projected
 attendance numbers for the 2023 year.
G. ADJOURNMENT:

 Mayor Wehrli asked for a motion to adjourn the NSMB Board
 meeting at 8:40am.


 A motion to adjourn by Al Zucco, seconded by Councilman Josh
 McBroom. Motion carried 5-0
 This matter was approved

 Aye: 5- McBroom, Quillinan, Tang, Wehrli, and Zucco

 Absent: 3- Long, Meyer-Smith, and Schremser




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Naper Settlement Museum Board Meeting Minutes - Final December 14, 2023




 /S/ Diane Fornek
 Diane Fornek
 Administrative Specialist

H. CLOSED SESSION:

 None




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