"Edison Mazda" lamp package
date: label: date made
content: ca 1930
name: label: maker
content: General Electric Company
notes: label: Description (Brief)
content: House-shaped, cardboard package for Edison Mazda Lamps, made around 1930. A retail sales package made to hold six general purpose, household incandescent lamps for consumer purchase. Scenes on the back depict the various places in a home that might require replacement lamps. A series of these packages were created as a marketing strategy to encourage people to buy lamps in quantity for uses throughout the home. According to GE's Terry McGowan, each package was modeled on an actual house in the Cleveland area. (GE Nela Park is located on Noble Road in Cleveland.) It is not known if the house for this package still stands. See GE catalog, "Stepping Ahead 1931" pages 34-36 for house designs and sales campaign. This particular object was never used.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Electricity
creditLine: label: Credit Line
content: from Harold D. Wallace, Jr.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2019.0252.09
label: accession number
content: 2019.0252
label: catalog number
content: 2019.0252.09
objectType: label: Object Name
content: package
physicalDescription: label: Measurements
content: flat: 17 in x 14 1/4 in x 5/8 in; 43.18 cm x 36.195 cm x 1.5875 cm