Tri-Leven 28 Oral Contraceptive
date: label: date made
content: ca 1985
name: label: maker
content: Berlex Laboratories, Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Berlex Laboratories, Inc. of Wayne, New Jersey, produced this Tri-Leven 28 brand oral contraceptive around 1985. The monthly dosage of 28 pills consists of 6 brown, 5 white, 10 yellow, and 7 green tablets in a blister pack. The blister pack is contained in a grey compact case. Included in the physician’s sample was a booklet entitled “What you should know about your new oral contraceptive” that has a profile image of a woman with flowers in her hair on the cover.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Wayne
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0655.07
label: catalog number
content: 1988.0655.07
label: accession number
content: 1988.0655
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: box; oral contraceptive, case of; Contraceptive; Oral Contraceptive
physicalDescription: label: Physical Description
content: levonorgestrel, 0.050 mg; ethinyl estradiol, 0.030 mg (drug (brown tablet) active ingredients)
label: Physical Description
content: levonorgestrel, 0.075 mg; ethinyl estradiol, 0.040 mg (drug (white tablet) active ingredients)
label: Physical Description
content: levonorgestrel, 0.125 mg; ethinyl estradiol, 0.030 mg (drug (yellow tablet) active ingredients)
label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: plastic (slidecase material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: paper (booklet, inserts material)
label: Measurements
content: overall: 1.6 cm x 10.6 cm x 13.6 cm; 5/8 in x 4 3/16 in x 5 3/8 in
label: Measurements
content: overall: 7/8 in x 4 1/4 in x 5 1/2 in; 2.2225 cm x 10.795 cm x 13.97 cm