H. A. Lozier Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to the H. A. L. Twelve automobile manufactured by the H. A. Lozier Company of Cleveland, Ohio from 1916 until 1918. Harry A. Lozier left the Lozier Motor Company founded by his father in protest over the down-market direction the company was taking the luxurious Lozier automobile. The H. A. L. Twelve was named for its V-12 engine, contained in a variety of models including a touring car, roadster, sedan, town car, and limousine. The factory price of the cars ranged from $2100 to $4500, but a dearth of materials due to World War I ultimately doomed the company in January, 1918. The circular emblem has a white center that reads “HAL/TWELVE” in aqua letters, the aqua rim reads “THE H. A. LOZIER CO./CLEVELAND, OHIO.” in silver letters.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.119
label: accession number
content: 260303
label: catalog number
content: 325528.119
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile