Wildroot Hair Dressing, New Formula
date: label: date made
content: ca 1962
label: trademark date
content: 1932
label: brand purchased date
content: 1959
name: label: maker
content: Colgate-Palmolive Company
notes: label: Description
content: The indications or uses for this product as provided on its packaging:
label: Description
content: Directions: Squeeze a little Wildroot Hair Dressing into one hand. Rub hands together and apply to wet or dry hair. Massage vigorously.
label: Description
content: The Wildroot Company of Buffalo, New York originally trademarked Wildroot hair tonic in 1920 and sold it in bottles. The product was marketed mainly to women, both to use on their own hair and to buy for their husbands. Early advertising claimed the hair tonic would cure dandruff, prevent balding, and produce thick, lustrous hair. In 1959 Wildroot sold its concerns to Colgate-Palmolive, and in 1962 the product was repackaged in a “new formula” and sold in a tube. The tag line "Grooms Clean as a Whistle, Quick as a Wink" introduced the new tube formula Wildroot. Advertising copy read, the "long lasting tube formula keeps your hair in place. Maybe your girl will mess up your hair, but not much else will."
place: label: place made
content: United States: New York, New York City
label: associated place
content: United States: Louisiana, Saint Martinville
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: American Enterprise
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content: Beauty and Hygiene Products: Hair Care and Enhancement
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content: Beauty and Health
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: The Fournet Drugstore Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0475.231
label: catalog number
content: 1985.0475.231
label: accession number
content: 1985.0475
objectType: label: Object Name
content: hair dressing
label: Object Name
content: hair care product
label: Object Type
content: Cosmetics
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: metal (container material)
label: Measurements
content: overall: 1 3/4 in x 6 7/8 in x 1 1/2 in; 4.445 cm x 17.4625 cm x 3.81 cm