USO boonie Hat
date: label: date made
content: ca 1971
name: label: related
content: United Service Organizations
notes: label: Description
content: Rivera gave this hat to USO performer Gilda Mirós when she toured Vietnam in 1971. The infantryman shared his hat out of appreciation and a sense of common cultural heritage with Mirós, who was born in Puerto Rico.
label: Description
content: Gilda Mirós moved from Santurce, Puerto Rico to New York City with her mother at a young age. Intrigued by film and theater, in 1957 she left home after graduating high school and moved to Mexico City to work in the Mexican film industry. A multi-talented performer, she had careers not only on film and in the theater but also on radio and television. She hosted her own call-in program on WADO in NY and worked in front and behind the cameras at WXTV-41 (SIN and Univision) and WNJU-47 (Telemundo) She also promoted talent, working with stars such as Celia Cruz, and made several documentaries. The objects in her collection illustrate her transnational career.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: Un soldado de apellido Rivera le obsequió este sombrero a Gilda Mirós durante una gira de la artista de USO por Vietnam en 1971. El soldado le regalo su sombrero en agradecimiento y en reconocimiento su herencia cultural común con Mirós, nacida en Puerto Rico.
label: Description (Spanish)
content: Gilda Mirós se mudó de Santurce, Puerto Rico a la ciudad de Nueva York con su madre, aun siendo una niña. Intrigada por el cine y el teatro, en 1957 dejó el hogar después de graduarse de la escuela secundaria y se mudó a la Ciudad de México para trabajar en la industria cinematográfica mexicana. Intérprete de múltiples talentos, se destaco en el cine y el teatro al igual que en la radio y la televisión. Condujo su propio programa radial con llamadas al aire en la radio WADO de Nueva York y trabajó detrás y frente a las cámaras en WXTV-41 (SIN y Univision) y WNJU-47 (Telemundo). Se dedicó a promover el talento artístico, trabajando con estrellas como Celia Cruz, y realizó varios documentales. Los objetos que integran su colección ilustran su carrera internacional.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: place made
content: United States: California
label: Associated Place
content: Viet Nam
label: Associated Place
content: Puerto Rico
topic: label: general subject association
content: Latino
label: general subject association
content: Hispanics
label: general subject association
content: Spanish
label: classified
content: Gifts & Presents
label: general subject association
content: Entertainment
label: classified
content: Headgear
label: general subject association
content: Women's History
label: Subject
content: Vietnam War
label: related event
content: Vietnam War
setName: label: See more items in
content: Work and Industry: Work
label: See more items in
content: Military
label: See more items in
content: Work
creditLine: label: Credit Line
content: Gift of Gilda Miros
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2016.0233.02
label: catalog number
content: 2016.0233.02
label: accession number
content: 2016.0233
objectType: label: Object Name
content: hat, boonie
label: Object Type
content: Jungle Hat
physicalDescription: label: Physical Description
content: cotton (overall material)
label: Physical Description
content: green (overall color)
label: Measurements
content: overall: 11 in; 27.94 cm