Advertisement for Jogbra
name: label: inventor
content: Lindahl, Lisa Z.
label: inventor
content: Miller, Hinda
notes: label: Description (Brief)
content: Black and white advertisement for Jogbra with a black and white photograph of two women joggers wearing Jogbras in the bottom left corner. The text explains how Jogbra came about and how they are made.
label: Description (Brief)
content: Lisa Lindahl, Hinda Miller, and Polly Palmer Smith, made their prototype of the jogbra from a pair of men's jock straps in the Costume Department at the University of Vermont. Lindahl started the company Jogbra, Inc. in 1977 and then re-named it SLS, Inc. (for Smith, Lindahl, Schreiber) in early 1978. The name changed again to Jogbra Inc., for a brief time, before finally becoming JBI, Inc. in the early 1980s. JBI, Inc. was bought by Playtex Apparel, Inc. in 1990. Playtex Apparel was sold to the Sara Lee Corporation in 1991. Lindahl, Miller, and Smith received US Patent 4,174,717 for an athletic brassiere on November 20, 1979. The Jogbra was the first example of the garments now known generally as sports bras, an industry that has grown in direct proportion to the increased participation of women in athletics generally since 1977. Lisa Lindahl originally wanted to solve the problem of having sore breasts after running, resulting in the invention of the jog bra which has evolved into the sports bra as we know it today.
label: Location
content: Currently not on view
topic: label: name of sport
content: Exercise
label: web subject
content: Women
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Sports & Leisure
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2022.0027.04
label: accession number
content: 2022.0027
label: catalog number
content: 2022.0027.04
objectType: label: Object Name
content: advertisement, exercise
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 11 in x 8 1/2 in; 27.94 cm x 21.59 cm