Elsie Borden® Cow Premium
name: label: maker
content: F. F. Mold & Die Works, Inc.
notes: label: Description
content: This cup is an Elsie the Cow® coupon or box-top premium, a prize used to incentivize purchase. Elsie the Cow® was created as a mascot for Borden Dairy Company in 1936. Borden Dairy Company was started in 1857 in Connecticut by Gail Borden, Jr. to sell condensed milk. Before the company closed in the 1990s, the company had expanded into various types of milk and food products, as well as household items as glue and plastics. In the mid-1990s, Borden’s was sold to a competitor which eventually became part of the J. M. Smucker Company where products with the Borden name and Elsie image are still sold today (2014).
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Advertising
label: See more items in
content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Winifred M. Fiedler
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0076.44.01
label: accession number
content: 2012.0076
label: catalog number
content: 2012.0076.44.01
objectType: label: Object Name
content: creamer
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: brown (overall color)
label: Physical Description
content: beige (overall color)
label: Physical Description
content: yellow (overall color)
label: Physical Description
content: red (overall color)
label: Physical Description
content: black (overall color)
label: Physical Description
content: white (overall color)
label: Measurements
content: overall: 4 1/4 in x 4 1/2 in x 4 in; 10.795 cm x 11.43 cm x 10.16 cm