Woman's Dress, 1968–69
date: label: Date made
content: 1968-1969
name: label: user
content: Stuart, Jean
label: maker
content: Poster Dress
notes: label: Description
content: This particular paper dress was known as a “Poster Dress,” being the invention of Harvey Gordon, an American artist who was living in England. He thought that paper could be treated as if it were cloth. When these dresses were introduced in the United States in 1968 they sold for $3.00. This dress was purchased and worn by Jean Stuart, wife of the donor, in Washington, D.C. She liked the idea of paper dresses and was particularly drawn to this one because the cat depicted in the design resembled her own cat. This cat dress was featured, along with some of the other Poster Dresses, in <I>Life</I> magazine on April 5, 1968.
label: Description
content: The disposable dress was a short-lived phenomenon from about 1966 to 1968. It started when the Scott Paper Company came up with an idea to sell its paper towels by demonstrating that the paper was attractive enough to be worn. With a mail-in promotion in magazines, the company invited consumers in 1966 to send a coupon from a Scott product, along with $1.25, in order to receive a paper dress of either a black and white Op Art pattern or a red bandana print. The campaign became an overnight sensation, with over 500,000 dresses shipped. The demand for the dresses spurred other companies to develop new textures, finishes, and colorful prints. The big appeal for these dresses was their eye-catching patterns and images. People hosted paper parties in their home and for charity balls, which were called “paper balls.” Some wore disposable paper wedding dresses, bathing suits, jewelry, and underwear. By 1968, however, paper dresses lost their appeal. Wearers found them to be ill-fitting and uncomfortable, the painted surfaces were often unstable, and there were concerns about flammability. Most importantly, their novelty had worn off due to overexposure.
label: Description
content: This one-piece paper dress is a black and ecru print of a blown-up cat photo. The image of the cat’s face is off center and covers most of the upper portion of the dress. The same photo is positioned on both the front and the back. The dress is a sleeveless A-line cut with a scooped neckline in the front and the back. It is constructed with shoulder and side seams and darts for fitting. The neckline, armholes, and bottom edge are left raw with no finishing. The dress measures 34 inches at the center back.
label: Location
content: Currently not on view
place: label: made in
content: United Kingdom: England, London
label: used in
content: United States: District of Columbia
label: purchased in
content: United States: District of Columbia
setName: label: See more items in
content: Home and Community Life: Costume
label: See more items in
content: Clothing & Accessories
creditLine: label: Credit Line
content: Gift of George E. Stuart
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1996.0365.001
label: accession number
content: 1996.0365
label: catalog number
content: 1996.0365.001
objectType: label: Object Name
content: Dress, 1-piece
label: Object Type
content: Main Dress
label: Object Type
content: Woman
label: Object Type
content: Dress
label: Object Type
content: Entire Body
physicalDescription: label: Measurements
content: center back: 34 in; 86.36 cm