Mr. Peanut® Statue
date: label: date made
content: 1920s
notes: label: Description
content: This is a cast iron figure in the shape of Mr. Peanut®, the Planters® Nut and Chocolate Company spokes character. This object weighs over 300lbs and was placed on a fence post surrounding the Planters® factory in Wilkes-Barre, Pennsylvania. The Planters® company has been using Mr. Peanut® as their trademark since 1916 when they held a contest asking participants to draw a logo they thought best represented the company. A young school boy, Antonio Gentile, drew the winning character, a peanut with arms, legs and in some instances a cane performing different tasks. The drawings were refined by a graphic artist, a top hat, monocle and spats were added and Mr. Peanut® was born.
label: Description
content: Planters® was founded in 1906 by Amedeo Obici and his partner, Mario Peruzzi in Wilkes-Barre, Pennsylvania. Obici got his start working at a local store selling peanuts, before casting out on his own, selling nuts from a cart. Two years later, they incorporated the business as Planters® Nut and Chocolate Company. They eventually moved to Suffolk, Virginia to be closer to the peanut farms. In 1961, the company was sold to Standard Brands, which merged with Nabisco in 1981. In 2000, Kraft Foods acquired Nabisco, but the Planters® brand is still in use today (2014).
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Kraft Foods Group, Inc.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2013.0308.01
label: catalog number
content: 2013.0308.01
label: accession number
content: 2013.0308
objectType: label: Object Name
content: statue
physicalDescription: label: Physical Description
content: iron (overall material)
label: Physical Description
content: brown (overall color)
label: Physical Description
content: black (overall color)
label: Physical Description
content: white (overall color)
label: Measurements
content: overall without base: 38 in x 18 1/2 in x 8 in; 96.52 cm x 46.99 cm x 20.32 cm