Nelova 0.5/35 Oral Contraceptive
date: label: date made
content: 1989
name: label: maker
content: Warner-Lambert Company. Warner Chilcott Laboratories Division
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Warner Chilcott Laboratories division of the Warner-Lambert Company from Morris Plains, New Jersey, produced this Nelova .5/35 brand oral contraceptive around 1989. The 28-pill monthly dosage is arranged in four rows of 7 pills. There are 21 yellow active pills consisting of .5 mg of norethindrone and 35 mcg of ethinyl estradiol, and 7 white pills that are inert.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Morris Plains
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1989.0224.023
label: catalog number
content: 1989.0224.023
label: accession number
content: 1989.0224
objectType: label: Object Name
content: pharmaceutical, dispenser of
label: Object Name
content: contraceptive, oral
label: Other Terms
content: pharmaceutical, dispenser of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablet
physicalDescription: label: Physical Description
content: paper (blister pack material)
label: Physical Description
content: foil, aluminum (blister pack material)
label: Physical Description
content: norethindrone, 0.5 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 35 mcg (drug active ingredients)
label: Physical Description
content: cardboard (sleeve material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: paper (insert material)
label: Measurements
content: overall: .7 cm x 10.2 cm x 7.2 cm; 1/4 in x 4 in x 2 13/16 in
label: Measurements
content: overall: 2 3/4 in x 4 in x 1/4 in; 6.985 cm x 10.16 cm x .635 cm