KCOR Beer Mug
date: label: date made
content: 1955-1961
notes: label: Description
content: Beer mug inscribed with the KCOR-TV and radio call letters, and the image of the station's iconic Aztec mask. The Aztec mask, created by artist Pedro Teran for the station's studio in San Antonio, Texas, greeted employees and guests at the entrance.
label: Description
content: The beer mug represents the early career of station founder, Raoul A. Cortez, who worked as a beer broker and distributor as a young man. It also represents an early advertising sponsor of the station, the local Pearl Brewery. This mug may have been an advertising premium given to audiences or as a gift to station employees.
topic: label: Subject
content: Radio and television broadcasting
label: Subject
content: Latino
setName: label: See more items in
content: Work and Industry: Production and Manufacturing
label: See more items in
content: KCOR Radio and Television
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Emilio and Irma Nicolas
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.0320.02
label: catalog number
content: 2014.0320.02
label: accession number
content: 2014.0320
objectType: label: Object Name
content: mug
physicalDescription: label: Physical Description
content: glass; wood (overall material)
label: Measurements
content: overall: 5 in x 3 in x 4 3/4 in; 12.7 cm x 7.62 cm x 12.065 cm