Love's a Little Cover, Beachy
date: label: date made
content: 1969-1980
name: label: maker
content: Menley and James
notes: label: Description
content: Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, "Love’s A Little Cover” makeup, claimed to be "translucent" and "to give your face a soft natural finish.” It came in several shades; this one is "Beachy." Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.
label: Location
content: Currently not on view
place: label: place made
content: United States: Pennsylvania, Philadelphia
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Beauty and Health
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content: Beauty and Hygiene Products: Make-up
creditLine: label: Credit Line
content: Gift of Robert J. Locurto
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1981.0219.018
label: accession number
content: 1981.0219
label: catalog number
content: 1981.0219.018
objectType: label: Object Name
content: cosmetic
label: Object Name
content: make-up
label: Other Terms
content: Cosmetics; Patent Medicines; Drugs; Liquid
physicalDescription: label: Measurements
content: overall: 3 1/2 in x 1 1/2 in; 8.89 cm x 3.81 cm