Opening Sequence Artwork from As the World Turns
date: label: date made
content: 1967-1981
name: label: Associated Name
content: CBS Television Network
label: Associated Name
content: Procter & Gamble Company
notes: label: Description
content: Graphic used in the opening sequence of the television soap opera <i>As the World Turns.<i> Artwork feaures an image of the Earth with "AS [/] THE WORLD TURNS" printed across it. Attached is a clear plastic overlay marked "A PRESENTATION OF / PROCTER & GAMBLE / PRODUCTIONS" .
label: Description
content: The soap opera <i>As the World Turns </i> aired on CBS television from 1956-2010. Set in the same universe as CBS’ other long running soap opera, <i>Guiding Light (1952-2009) </i>, the program was a melodrama focusing on the lives of the professional classes in the fictional town of “Oakdale, Illinois”. The show was the most-viewed daytime drama between 1958-1978.
label: Location
content: Currently not on view
topic: label: Subject
content: Television
label: web subject
content: Entertainment
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Popular Entertainment
creditLine: label: Credit Line
content: Proctor and Gamble Productions, Inc., through Fred Bartholomew
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1984.0198.11
label: catalog number
content: 1984.0198.11
objectType: label: Object Name
content: artwork
label: Object Name
content: graphic
label: Object Name
content: graphic, television
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 14 1/4 in x 17 3/4 in; 36.195 cm x 45.085 cm