Oracon-28 Oral Contraceptive
date: label: date made
content: 1974
name: label: maker
content: Mead Johnson and Company
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Mead Johnson & Company of Evansville, Indiana, produced this Oracon-28 brand oral contraceptive in 1974. Oracon was a 28-pill sequential oral contraceptive. The blister pack contains 16 white estrogen pills, 6 pink combination estrogen and progesterone pills, and 6 green inert pills. The monthly dosage is organized into four weekly rows of pills that are numbered 1–28.
label: Description (Brief)
content: In 1971 Mead Johnson introduced Oracon-28 as the "first 28-day sequential oral contraceptive." Advertising emphasized that the "uninterupted 28-day regimen simplifies dosage instruction, reduces risk of missed tablets."
label: Location
content: Currently not on view
place: label: place made
content: United States: Indiana, Evansville
label: associated place
content: United States: Louisiana, Saint Martinville
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: The Fournet Drugstore Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0475.143
label: catalog number
content: 1985.0475.143
label: accession number
content: 1985.0475
objectType: label: Object Name
content: pharmaceutical, dispenser of
label: Object Name
content: contraceptive, oral
label: Other Terms
content: pharmaceutical, dispenser of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablet
physicalDescription: label: Physical Description
content: paper (leaflet material)
label: Physical Description
content: ethinyl estradiol, 0.1 mg (drug (white and pink tablets) active ingredients)
label: Physical Description
content: dimethisterone, 25 mg (drug (pink tablets) active ingredients)
label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: paper (box material)
label: Physical Description
content: paper (blister pack holder material)
label: Physical Description
content: plastic (blister pack material)
label: Measurements
content: overall: 9.1 cm x 6.7 cm x 9.5 cm; 3 9/16 in x 2 5/8 in x 3 3/4 in
label: Measurements
content: overall: 3 7/8 in x 2 5/8 in x 1 1/4 in; 9.8425 cm x 6.6675 cm x 3.175 cm