Cheerios Millennios Cereal Box
date: label: date made
content: 1999
notes: label: Description
content: The coming of the new millennium generated few examples of themed merchandise. There was speculation that the negativity associated with the Y2K bug would do little to produce strong sales. This notion was supported by JC Penney’s failed attempt to sell pillows, throws, dresses, and countdown clocks carrying the “01-01-00” graphic. General Mills, Inc., however, came up with the idea of adding a sweetened cereal in the shape of the numeral “2” to their standard Cheerios brand. They packaged this cereal in a shiny purple box and called it Millennios. Printed on the back of the box were seven predictions of future events, with space left to fill in the year. Predictions include “By ___ everyone will be driving electric cars” and “By ___ people will be able to teleport from one place to another.” This box, made for sale in Canada, is written in English and French.
label: Description
content: References: [last accessed 2019-09-18]
label: Description
content: https://www.sfgate.com/business/article/Y2K-Angst-Spooks-Merchandisers-Companies-avoid-2906421.php
label: Location
content: Currently not on view
place: label: place made
content: Canada
topic: label: Subject
content: Y2K
setName: label: See more items in
content: Medicine and Science: Computers
label: See more items in
content: Advertising
label: See more items in
content: Computers & Business Machines
label: See more items in
content: Y2K
creditLine: label: Credit Line
content: Joan Krammer
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2007.3054.01
label: catalog number
content: 2007.3054.01
label: nonaccession number
content: 2007.3054
objectType: label: Object Name
content: box
label: Object Name
content: box, cereal
physicalDescription: label: Physical Description
content: cardboard (overall material)
label: Measurements
content: overall: 27.1 cm x 20 cm x 5 cm; 10 21/32 in x 7 7/8 in x 1 31/32 in