Apple Crate Label
name: label: referenced business
content: Standard Fruits, Inc.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This A-plus brand apple crate label was used by Standard Fruits, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a red background, with an illustration of a young woman wearing a white tank top with the U.S. shield on it, similar to what an Olympic athlete would wear. Apple advertising often focused on the health benefits of eating apples, an idea that was supported by depictions of healthy young people on apple crate labels.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Washington, Wenatchee
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
label: See more items in
content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.123
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.123
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm