Sierra Nevada Pale Ale
date: label: date made
content: 1981
notes: label: Description
content: In the 1970s and 1980s, northern California became a hotbed of growth for brewing. The region’s dairies and wineries supplied equipment that brewers repurposed. Anchor Brewing Company in San Francisco and New Albion Brewing Company in Sonoma, together with the library and brewing science program at the University of California, Davis, provided practical and intellectual inspiration. Simultaneously, the culinary ferment of California Cuisine cultivated consumers eager for innovation in the glass as well as on the plate.
label: Description
content: In 1979, Ken Grossman and Paul Camusi founded Sierra Nevada Brewing Company in Chico, California. When the brewery’s Pale Ale debuted in 1981, many consumers rejected it as too bitter. Nevertheless, the beer initiated a craving for American Cascade hops and would become an icon of the early “craft” era. The label features illustrations of hops, barley, and the Sierra Nevada mountains.
place: label: place made
content: United States: California, Chico
setName: label: See more items in
content: Work and Industry: Food Technology
creditLine: label: Credit Line
content: Gift of Sierra Nevada Brewing Company
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.0289.02
label: catalog number
content: 2017.0289.02
label: accession number
content: 2017.0289
objectType: label: Object Name
content: label
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: printing ink (overall material)
label: Measurements
content: overall: 3 in x 4 in; 7.62 cm x 10.16 cm