Zorane 1.5/30 Oral Contraceptive
date: label: date made
content: 1974-08
name: label: maker
content: American Cyanamid Company. Lederle Laboratories Division
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Lederle Laboratories Division of the American Cyanimid Company produced this Zorane 1.5/30 brand oral contraceptive in 1974. The blue and white packaging has a cover with a floral print and an image of a butterfly. There are no pills included in this packet, but it contains a booklet entitled “What you should know about ‘the pill.’” An image of a man and a woman appears on the cover.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Pearl River
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1981.0760.069
label: accession number
content: 1981.0760
label: catalog number
content: 1981.0760.069
objectType: label: Object Name
content: contraceptive, oral
label: Object Name
content: contraceptive, oral
label: Other Terms
content: contraceptive, oral; Contraceptives; Patent Medicines; Drugs; Non-Liquid
physicalDescription: label: Physical Description
content: cardstock paper (envelope material)
label: Physical Description
content: paper (booklet material)
label: Physical Description
content: paper (request form material)
label: Physical Description
content: paper (small instructions sheet material)
label: Physical Description
content: norethindrone acetate (drug active ingredients)
label: Physical Description
content: ethinyl estradiol (drug active ingredients)
label: Measurements
content: envelope: 13.5 cm x 11.8 cm; 5 5/16 in x 4 5/8 in
label: Measurements
content: booklet: 13.3 cm x 8.4 cm; 5 1/4 in x 3 5/16 in
label: Measurements
content: request form: 10.5 cm x 13.4 cm; 4 1/8 in x 5 1/4 in
label: Measurements
content: instructions paper: 14.8 cm x 5.2 cm; 5 13/16 in x 2 1/16 in
label: Measurements
content: overall, pill pack: 7 in x 3 3/8 in x 1/4 in; 17.78 cm x 8.5725 cm x .635 cm
label: Measurements
content: overall, envelope: 5 3/8 in x 4 1/2 in x 1/8 in; 13.6525 cm x 11.43 cm x .3175 cm