Foster Farms "Say No to Plumping" Toy
notes: label: Description
content: Faced with increasing price competition from national poultry producers, California poultry producer Foster Farms, the largest West Coast producer, commissioned a humorous ad campaign that promoted their chicken by redefining the word natural and building upon customer’s fears of food purity. The campaign coined the term “Plumping” to describe the widespread industry practice of saline water injection. Seeking to differentiate their “all natural” chicken from competitors’ “all natural” chicken Foster Farms created ads that proclaimed that they did not plump.
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: American Enterprise
label: See more items in
content: Agriculture
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Foster Farms through Ron Foster
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.3080.05
label: catalog number
content: 2014.3080.05
label: nonaccession number
content: 2014.3080
label: accession number
content: 2014.3080
objectType: label: Object Name
content: stuffed animal
physicalDescription: label: Physical Description
content: plush fabric (overall material)
label: Measurements
content: overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm