Coors
date: label: date made
content: 1959
notes: label: Description
content: This is a 1959 Coors aluminum can with a flip top opening. It is painted with a yellow background and black and red lettering and details. It is a 7 ounce can.
label: Description
content: Coors was founded in 1873 by Adolph Coors and Jacob Schueler who immigrated to the United States from Prussia. The brewery was established in Golden City, Colorado Territory (today Golden, Colorado). In 1880, Coors bought out Schueler’s share and became the sole owner of the brewery.
label: Description
content: In 1916, Colorado Prohibition laws prevented the production of anything stronger than malted milk so Coors became one of the leading producers of malted milk. In April 1933, Coors was able to return to producing beer. Of the state’s forty-four pre-Prohibition breweries, only four survived the dry times. And only Coors continued making beer through the rest of the twentieth century.
label: Description
content: Throughout the late twentieth century, Coors' marketing and the mystique born of its rarity outside the seven states where it was sold made Coors beer practically synonymous with the Rocky Mountain West.
label: Description
content: By the 2000s, Coors was near the top of its popularity, regularly outselling offerings from bigger volume brewers like Budweiser and Miller. Even with the rise of craft beer, Coors maintained its mystique and enjoyed a massive sales lead over all of the most popular of Colorado’s craft competitors.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Manufacturing
creditLine: label: Credit Line
content: Coors Brewing Company through Ms. Linda Hartman
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0153.01
label: accession number
content: 1998.0153
label: catalog number
content: 1998.0153.01
objectType: label: Object Name
content: Can
physicalDescription: label: Measurements
content: overall: 11 cm x 5.5 cm; 4 5/16 in x 2 3/16 in