Elizabeth Arden Velva Leg Film, Sun Copper
date: label: date made
content: ca 1943
label: product launch
content: 1933
name: label: maker
content: Elizabeth Arden Inc.
notes: label: Description
content: While leg makeup was commercially available since the 1920s, it wasn't until rationing was introduced during the Second World War that leg makeup became an essential commodity for many American women.
label: Description
content: Silk and nylon became virtually unatainable, so, unable to procure silk or nylon stockings, many women resorted to painting their legs with products such as this Velva Leg Film. Some industrious ladies even painted black lines down the back of their legs to mimic the seams of hosiery.
label: Description
content: Velva Leg film was manufactured in the Nineteen Forties by Elizabeth Arden, a Canadian-born American businesswoman known for her beauty salons and cosmetic products.
label: Description
content: This object is one of over 700 items from Glaser’s Drug Store of Sayre, Pennsylvania. In 1921, Simon Glaser (1860-1936), an immigrant from Russian Poland, established the drug store at 121 West Packer Avenue in Sayre, PA. His son, Sidney Glaser (1899-1992), soon joined him in the business and continued to operate the store until 1961. After retiring, Sidney Glaser retained thousands of products dating from the 1920s – 1960s, including pharmaceuticals, cosmetics, personal care products, and vitamins, and donated many of them to the Smithsonian in 1985.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, New York City
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Clothing & Accessories
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content: Beauty and Health
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content: Beauty and Hygiene Products: Make-up
creditLine: label: Credit Line
content: Gift of Sidney Glaser
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0481.384
label: catalog number
content: 1985.0481.384
label: accession number
content: 1985.0481
objectType: label: Object Name
content: cosmetic
label: Object Name
content: leg make-up
physicalDescription: label: Physical Description
content: plastic (container material)
label: Physical Description
content: glass (container material)
label: Measurements
content: overall: 5 3/4 in x 2 5/8 in x 1 3/8 in; 14.605 cm x 6.6675 cm x 3.4925 cm