SIN Pays
date: label: date made
content: ca 1960s
name: label: maker
content: Spanish International Network
notes: label: Description
content: SIN Pays” was a clever way to get tell big US brands that they would see a return on their investment if they bought airtime on the network. This advertising campaign, one of the earliest adopted by the Spanish International Network sold the network to big brands, or US companies who financed television through buying advertising. Spanish-language stations faced the challenge of ingrained discrimination against Spanish-speaking Americans, as not having consumer power or money to spend on goods and services. They had to convince brands in every sector to advertiser to their viewers.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: “SIN Pays” (SIN paga) promocionó el Spanish International Network la idea que empresas podrían vender mas productos através de comerciales en la red. Se trató de una campaña publicitaria de empresa a empresa con un eslogan memorable, el cual garantizaba a las grandes compañías como Ford o Coca-Cola un retorno de su inversión. Las estaciones en español enfrentaban la percepción errónea que la comunidad habla hispana no tenia poder de consumo ni dinero para gastar en bienes y servicios. Los ejecutivos del SIN tuvieron que convencer a las empresas de todos los sectores económicos para que hicieran publicidad entre sus espectadores.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
topic: label: associated community
content: Latino
label: associated subject
content: Broadcasting
label: associated subject
content: Journalism
setName: label: See more items in
content: Work and Industry: Work
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.0213.04
label: accession number
content: 2017.0213
label: catalog number
content: 2017.0213.04
objectType: label: Object Name
content: pin
label: Object Name
content: button
physicalDescription: label: Physical Description
content: metal (overall material)
label: Physical Description
content: black, white (overall color)
label: Measurements
content: overall: 3/8 in x 3 1/8 in; .9525 cm x 7.9375 cm