Dear Beer Friends
date: label: date made
content: ca 2020
label: date made
content: 2020
notes: label: Description
content: Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
label: Description
content: New safety features listed on this sign include:
label: Description
content: - availability of curbside pick-up
label: Description
content: - options for online ordering and contactless payment
label: Description
content: - touchless faucets and hand-dryers and hands-free bathroom door openers
label: Description
content: - plexiglass shields at indoor bars
label: Description
content: - distanced tables
label: Description
content: - reduced hours for the business
label: Description
content: - daily health screenings for employees
label: Description
content: Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
label: Location
content: Currently not on view
place: label: place made
content: United States: North Carolina, Asheville
topic: label: associated subject
content: Infectious diseases
label: associated subject
content: COVID-19 (Disease)
label: associated subject
content: Public Health
label: associated subject
content: 2019-nCoV disease
label: associated subject
content: Disease prevention
label: associated subject
content: 2019 novel coronavirus disease
label: related event
content: COVID-19 Pandemic, 2020-2023
setName: label: See more items in
content: Work and Industry: Food Technology
creditLine: label: Credit Line
content: Gift of Highland Brewing Company through Leah Ashburn
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2021.0108.07
label: accession number
content: 2021.0108
label: catalog number
content: 2021.0108.07
objectType: label: Object Name
content: sign
physicalDescription: label: Physical Description
content: laminated paper (overall material)
label: Measurements
content: overall: 44.5 cm x 29.15 cm x .02 cm; 17 17/32 in x 11 15/32 in x in