ad
date: label: date made
content: 1987-12
notes: label: Description
content: Performer Gilda Mirós had this newspaper advertisement mounted to commemorate the kickoff of her weekday morning show “Amorosamente” meaning “With Love.”
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: La artista Gilda Mirós hizo enmarcar este anuncio publicitario para conmemorar el inicio de su programa matutino diario titulado "Amorosamente".
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: Associated Place
content: United States: New York, New York City
topic: label: general subject association
content: Latino
label: general subject association
content: Hispanics
label: used
content: Spanish
setName: label: See more items in
content: Work and Industry: Work
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content: Work
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content: Advertising
creditLine: label: Credit Line
content: Gift of Gilda Miros
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2016.0233.05
label: catalog number
content: 2016.0233.05
label: accession number
content: 2016.0233
objectType: label: Object Name
content: ad
physicalDescription: label: Physical Description
content: brown; black (overall color)
label: Physical Description
content: paper; wood (overall material)
label: Measurements
content: overall: 17 in x 12 1/4 in x 1/4 in; 43.18 cm x 31.115 cm x .635 cm