Durant Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Durant automobile that was manufactured by Durant Motors, Inc. of Lansing, Michigan around 1928. Durant was founded by William Durant inn 1921 after his second outing from General Motors, and lasted until 1932, when Durant had to declare bankruptcy. The shield-shaped emblem has a dragon on the crest, with a quartered shield below, and a red banner that reads “DURANT” in white.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.085
label: accession number
content: 260303
label: catalog number
content: 325528.085
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile