1957 Tupperware Jubilee Wishing Well Plate
date: label: date made
content: ca 1957
label: associated dates
content: 1957 07 / 1957 07
name: label: maker
content: unknown
notes: label: Description
content: This commemorative plate marks the 1957 Tupperware Jubilee and was presented to the dealers and distributors attending the jubilee. It depicts the Wishing Well that was installed at the Tupperware headquarters.
label: Description
content: Beginning in the 1930s, chemist Earl S. Tupper (1907–1983) experimented with polyethylene slag, a smelly, black waste product of oil refining processes, to develop uses for it. He devised translucent and opaque colored containers that he first marketed in 1942 as "Welcome Ware," then added lids with a patented seal later in the decade.
label: Description
content: Modeled after the lid of a paint can, the lid to a Tupperware container was to be closed with a "burp," to create a partial vacuum and make the seal tight. The product was designed to appeal to the growing number of housewives who worked in suburban kitchens with modern appliances, including large refrigerators that allowed once-a-week trips for grocery shopping at the supermarket. These women formed a market for new and effective methods of food storage. Tupperware's water-tight, airtight seal promised preservation of freshness and limited spills or spoilage.
label: Description
content: Yet the capabilities of the new product were not obvious to consumers at first, and Tupper's containers did not sell well in retail stores. A Michigan woman named Brownie Wise thought of marketing Tupperware through the home-sales method. Wise developed the system of Tupperware parties, at which a demonstrator could show the uses and advantages of Tupperware. As Tupperware became a staple of many American kitchens, some women found job opportunities in Tupperware sales.
place: label: associated place
content: United States: Florida, Orlando
topic: label: related event
content: Tupperware Jubilee
setName: label: See more items in
content: Home and Community Life: Ceramics and Glass
label: See more items in
content: American Enterprise
label: See more items in
content: Domestic Furnishings
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Jerry Wise
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1994.0124.01
label: catalog number
content: 1994.0124.01
label: accession number
content: 1994.0124
objectType: label: Object Name
content: plate
physicalDescription: label: Physical Description
content: ceramic, earthenware, refined (overall material)
label: Measurements
content: overall: 10 1/4 in; 26.035 cm