Azteca Fiesta Ad, 1991
name: label: maker
content: Azteca Foods, Inc.
notes: label: Description
content: Chicago entrepreneur Art Velasquez founded Azteca Foods in 1970, which sold Mexican and Central American foods in supermarkets across the country. By adding a preservative into the masa (dough) to extend shelf life, the company enabled supermarkets to sell more flour and corn tortillas.
label: Description
content: Azteca sought to attract new customers by providing recipes for traditional Mexican foods as well as ideas for using tortillas with other types of cuisines. This magazine ad from 1991 “presents two short courses to a fiesta,” including recipes for “Chicken Enchilada Bake” and “Baked Ice Cream” using the company’s soft tortillas and crispy salad shells.
topic: label: Subject
content: Food Culture
setName: label: See more items in
content: Home and Community Life: Ethnic
label: See more items in
content: Food
label: See more items in
content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Azteca Foods, Inc.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.3012.01
label: catalog number
content: 2012.3012.01
label: nonaccession number
content: 2012.3012
objectType: label: Object Name
content: samples of Azteca foods and packaging advertisments
label: Object Name
content: samples, advertising, group of
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: ink (overall material)
label: Physical Description
content: cardboard (overall material)
label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 8 1/2 in x 11 in; 21.59 cm x 27.94 cm