Lewis Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Lewis automobile manufactured by the Lewis Motor Company (or L.P.C. Motor Car Company) in Racine, Wisconsin from 1914-1916. Originally called the Lewis Motor Company, the presence of the Mitchell-Lewis Motor Company prompted the named change to L. P. C., the surname initials of company founders William Mitchell Lewis, Rene M. Petard, and James M. Cram. Lewis produced several automobiles with six-cylinder engines in both the touring and roaster body models. Both models had a $1600 factory price. The shield-shaped emblem has a blue background with a white fleur-de-lis and a silver plaque that reads “LEWIS” in red lettering.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.143
label: accession number
content: 260303
label: catalog number
content: 325528.143
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile