Metal Stencil, Pedroncelli Winery
notes: label: Description
content: Shipping bulk wine in wooden barrels was widely practiced in the period following the Repeal of Prohibition in 1933, since many wineries did not have bottling operations in place at the time. Each barrel had to be marked with the winery’s name and bonded number, as well as its contents, before shipment.
label: Description
content: This hand-cut tin stencil was made to fit on the head of a standard barrel; once paint was applied and the stencil removed, the identifying information was left on the surface. This stencil provided a wealth of information: “Produced and Packed by John Pedroncelli / B.W. [bonded winery] No. 113 / 14th Dist. Cal. / Gyserville [sic] Calif. / Serial No. / California Claret / Alcohol 13% by Volume / Geyserville Sonoma Co. Cal.” Of note is the “California Claret” designation, which was a generic term used for red wine before labeling of varietals (specific grape types) became the norm in the 1970s.
topic: label: Subject
content: Wine
setName: label: See more items in
content: Work and Industry: Food Technology
label: See more items in
content: Food
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Pedroncelli Family
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.0019.04
label: catalog number
content: 2014.0019.04
label: accession number
content: 2014.0019
objectType: label: Object Name
content: stencil
physicalDescription: label: Physical Description
content: brass (overall material)
label: Physical Description
content: metal (overall material)
label: Measurements
content: overall: 18 1/2 in x 18 in x 3/4 in; 46.99 cm x 45.72 cm x 1.905 cm