Campbell's Soup Kid Shaker, Male
notes: label: Description
content: This is a shaker modeled after the Campbell’s Soup Kids. The Campbell’s Soup Company was formed in 1869 by Joseph Campbell and Abraham Anderson selling various canned products. In 1897, a chemist working for the company named John T. Dorrance invented the process of condensing soup which removed half the water and meant the packaging and storage required for it would be much smaller and lighter. The iconic red and white packaging was introduced a year later in 1898 after a company executive was inspired by Cornell University’s school colors.
label: Description
content: The Campbell’s Kids were created in 1904 by Grace Drayton and quickly became the face of the company. “Spokes characters” became the face of national brands beginning in the 1890s.They pitched all kinds of products and asked consumers to buy based on emotion. As friendly faces, they connected through humor, reached kids, and built brand loyalty. The Campbell’s Kids have been portrayed in many different roles, from army doctors to Olympic athletes, in order to better connect with their audience.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.3087.03
label: catalog number
content: 2015.3087.03
label: nonaccession number
content: 2015.3087
objectType: label: Object Name
content: shaker
physicalDescription: label: Physical Description
content: red (overall color)
label: Physical Description
content: yellow (overall color)
label: Physical Description
content: brown (overall color)
label: Physical Description
content: plastic (overall material)
label: Physical Description
content: white (overall color)
label: Measurements
content: overall: 4 3/8 in x 2 in x 1 5/8 in; 11.1125 cm x 5.08 cm x 4.1275 cm