Lozier Radiator Emblem
notes: label: Description
content: The Lozier company manufactured bicycles before branching out to automobiles. Lozier experimented with designs and styles for three years, including the building of a steam car, before producing its first auto. In 1911 when chief designer Frederick C. Chandler left the company with two engineers to start his own firm, Lozier's sales began to fall. Lozier responded by cutting prices and trying to negotiate a takeover with Ford, but the company had to close in 1917.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblems is part of the collection that was donated by Hubert G. Larson in 1964.
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: America on the Move
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content: Transportation
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content: Road Transportation
label: Exhibition
content: America On The Move
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.150
label: accession number
content: 260303
label: catalog number
content: 325528.150
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile