Somers Bros. Rule and Paper Cutter, Advertising Horlick's Malted Milk
date: label: date made
content: 1885–1901
name: label: advertiser
content: Horlick's Corporation
label: maker
content: Somers Brothers
notes: label: Description
content: This yellow-coated tin combination rule and paper cutter has a 9" scale divided to eighths of an inch along one long edge. The other long edge is shaped into a tube, which may serve as a handle while cutting paper. The rule is marked: Compliments (/) of HORLICK'S FOOD Co (/) RACINE, WIS. It is also marked: HORLICK'S FOOD (/) IS THE BEST DIET (/) for INFANTS (/) and INVALIDS (/) &c. Advertising text also appears around the tube, including the information that 18 ounces of the product cost 75¢. The back of the rule is marked: SOMERS BROS. BROOKLYN, N.Y. Compare to MA.293320.2814.
label: Description
content: William Horlick (1846–1936) and his brother, James, emigrated from England in 1869 and settled in Racine, Wis. In 1872 the men moved to Chicago, where they established Horlick's Food Company before moving the firm back to Racine in 1876. They worked on dried milk powders, leading to William's patent for the first malted milk powder in 1883. This product is the one advertised on this object, for use as a baby formula and to provide easily-digestible nutrition to nursing mothers, people with stomach problems, and the like.
label: Description
content: Joseph L. and Guy A. Somers began manufacturing tin products in Brooklyn, N.Y., in 1862. When a third brother, Daniel McLean, joined the firm in 1869, the business was renamed Somers Bros. It became known for lithographing designs onto tinware. In 1901 American Can Company took over the firm's operations. A three-acre factory building constructed in 1884 still stands. Richard S. Thain of Oak Park, Ill., patented the design for this combination ruler and paper cutter in 1885.
label: Description
content: References: James Horlick and William Horlick, "Improvement in Concentrated Extracts for Food" (U.S. Patent 163,493 issued May 18, 1875); William Horlick, "Granulated Food for Infants and Process of Preparing the Same" (U.S. Patent 278,967 issued June 5, 1883); Wisconsin Historical Society, "'That's Meat and Drink to Me': Wisconsin's Malted Milk Story," 1996–2004, http://www.wisconsinhistory.org/museum/exhibits/horlicks/; Oak Clearing Farm and Museum, "Racine Time Line: Tid-Bits of History 1699–1899," 2000, http://www.racinehistory.com/timeline.htm; "Somers, Joseph L.," <i>National Cyclopaedia of American Biography</i> (New York: James T. White and Company, 1922), xviii:85; "Daniel McL. Somers Dead," <i>New York Times,</i> August 30, 1912.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Brooklyn
label: place distributed
content: United States: Wisconsin, Racine
topic: label: Subject
content: Mathematics
label: Subject
content: Advertising Devices
setName: label: See more items in
content: Medicine and Science: Mathematics
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content: Science & Mathematics
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content: Scale Rules
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content: Measuring & Mapping
creditLine: label: Credit Line
content: Warshaw Collection of Business Americana
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: MA.293320.2815
label: accession number
content: 293320
label: catalog number
content: 293320.2815
objectType: label: Object Name
content: rule
label: Object Name
content: scale rule
physicalDescription: label: Physical Description
content: tin (overall material)
label: Measurements
content: overall: 1.2 cm x 24 cm x 4.5 cm; 15/32 in x 9 7/16 in x 1 25/32 in