Grape Crate Label, Mont’Elisa
date: label: date made
content: before 1950
notes: label: Description
content: By the 1880s, fruit growers and shippers were marking the ends of their wooden shipping crates with colorful paper labels made possible by advances in lithographic printing. The labels identified the source of the fruit, while the designs, images, and names helped encourage brand recognition among buyers. California growers used such labels on grape crates until the 1950s, when printed labels on corrugated cardboard boxes replaced the old wooden crates.
label: Description
content: This label for Zinfandel grapes, branded “Mont’Elisa Beauty” along with an image of a pretty young girl, was used by the Riolo Brothers, Italian Americans who packed and shipped grapes out of Roseville, California, near Sacramento. The label boasts that the grapes were not irrigated, indicating a traditional approach to vineyard management called “dry farming,” a practice that concentrates the flavors in fruit.
setName: label: See more items in
content: Work and Industry: Agriculture
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content: Food
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content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Nanci Edwards
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2010.3091.02
label: nonaccession number
content: 2010.3091
label: catalog number
content: 2010.3091.02
label: accession number
content: 2010.3091
objectType: label: Object Name
content: fruit crate label
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 4 7/16 in x 13 in; 11.27125 cm x 33.02 cm