Clicker, Richard Nixon, 1960
name: label: associated person
content: Nixon, Richard M.
notes: label: Description
content: Metal clickers, sometimes called crickets, had been a familiar toy and advertising gimmick for many years before they became a popular giveaway in the 1960 presidential campaign. “Click with Dick” seemed a natural rhyme for the Republican nominee, Richard “Dick” Nixon, and appeared on a variety of metal toys and in a campaign song:
label: Description
content: Come on and click with Dick!
label: Description
content: The one that none can lick
label: Description
content: He’s the man to lead the U.S.A.
label: Description
content: In Dick we have the one,
label: Description
content: who truly gets things done,
label: Description
content: Ev’ry time he has the say,
label: Description
content: He’s a man of peace and reason,
label: Description
content: On the job in ev’ry season;
label: Description
content: But he knows how to fight
label: Description
content: when he is sure he’s right,
label: Description
content: So let’s all click with Dick!
label: Description
content: Nixon supporters did not make quite enough noise. Even though he carried more states than his Democratic opponent John F. Kennedy, Nixon lost in the Electoral College and lost the popular vote nationwide by less than two tenths of one percentage point.
topic: label: general subject association
content: Political Campaigns
setName: label: See more items in
content: Political History: Political History, Campaign Collection
label: See more items in
content: Government, Politics, and Reform
label: See more items in
content: American Democracy: A Great Leap of Faith
label: Exhibition
content: American Democracy
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Ralph E. Becker
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: PL.227739.1960.X029
label: catalog number
content: 227739.1960.X029
label: accession number
content: 227739
objectType: label: Object Name
content: Clicker
physicalDescription: label: Physical Description
content: metal (overall material)
label: Physical Description
content: blue, white (overall color)
label: Measurements
content: overall: 1 1/4 in x 2 1/2 in x 1/2 in; 3.175 cm x 6.35 cm x 1.27 cm