A new and fresh approach...Martin J. Weber Studio
date: label: date made
content: 1950s-1960s
name: label: graphic artist
content: Weber, Martin J.
notes: label: Description
content: This photographic proof for a poster advertisement for the Martin J. Weber Studio, demonstrates the 14 different printing processes developed by Weber. Each process could be printed in color, however, most of these techniques, with the exception of 4-tone, 3-tone, and two-tone poster renderings, were usually used for black and white printing.
label: Description
content: Advertisements of this sort were not produced for the general public. Many of the Martin J. Weber Studio advertisements were placed in advertising industry magazines and art direction magazines, which were geared toward the advertising agencies and graphic design studios of the 1950s and 1960s. Some of his Studio advertisements did find their way into large newspapers, such as the New York Times, which tended to advertise one printing technique, such as fine line. Full page spreads, such as the one here, were often found inside the front or back covers of the magazine.
label: Description
content: From top, left to right: 4-tone poster rendering, 3-tone poster rendering, two-tone poster rendering, one-tone (black and white), wavy line combination, cross line (straight), fine line rendering, scratch board rendering, wavy line, straight line, mezzotint, circle line, photo medallion engraving, and cross line (curved).
label: Location
content: Currently not on view
place: label: place made
content: United States: New York
topic: label: Subject
content: Technology
setName: label: See more items in
content: Work and Industry: Graphic Arts
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content: Advertising
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content: Communications
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content: Art
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0071.092
objectType: label: Object Name
content: proof, photographic
label: Object Type
content: Photomechanical Lithographic Processes
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 28 cm x 35.4 cm; 11 1/32 in x 13 15/16 in