California Raisins Placemat
date: label: Date made
content: 1986 - 1991
name: label: user
content: California Raisins Advisory Board
label: maker
content: Will Vinton Productions
notes: label: Description (Brief)
content: Plastic placemat with California Raisin figures, puzzles, recipes and more. It was part of California Raisins advertising campaign, 1986-1991. The clay-animated California Raisin television commercial series, produced by Will Vinton Productions for the Raisin Growers Association, was a spoof on rhythm and blues groups of the 1960s and 1970s with their highly choreographed stage acts. Marvin Gaye’s hit song, “Heard it Through the Grapevine,” was the theme song for the campaign.
label: Location
content: Currently not on view
place: label: place made
content: United States: Oregon, Portland
topic: label: Subject
content: Motion Pictures
label: Subject
content: Animation
label: Subject
content: Consumerism
label: Subject
content: Food Culture
label: Subject
content: Music
label: Subject
content: Blacks
label: Subject
content: African American
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: Will Vinton Productions
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1991.3182.30
label: catalog number
content: 1991.3182.30
label: nonaccession number
content: 1991.3182
objectType: label: Object Name
content: Placemat
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 37.5 cm x 28 cm; 14 3/4 in x 11 1/32 in