Educational Psychology by Daniel Starch
date: label: date made
content: 1927
name: label: publisher
content: MacMillan Co.
notes: label: Description
content: This textbook presents the terms and issues related to educational psychology. The author’s aim is to maintain a “strictly experimental, scientific viewpoint.” As such, he dwells less on topics of instinct and imagery, and includes then-new topics such as intelligence tests (e.g., Binet-Simon and Stanford) and the transference of training in school subjects. It also includes a discussion on gender education differences, such as was understood in the 1920s.
label: Description
content: Author Daniel Starch (1883-1979) was a pioneer of modern marketing and consumer research. He received an M.A. degree (1904) and a PhD. in psychology (1906) from the State University of Iowa. Starch was a professor of experimental psychology at the University of Wisconsin (1908-1919) and professor of business psychology at Harvard (1920-1926). His <i>Educational Psychology</i> (1919) was the most widely used text in the field for many years.
label: Description
content: In 1923, he founded the business consulting firm of Daniel Starch & Staff, which became the largest in its field in the country. Among his groundbreaking studies was one in 1926 that advanced the principle of stabilization in determining the size of samples in research. His market research techniques had a major influence on advertising.
label: Description
content: Macmillan was founded in London in 1843 by Daniel and Alexander MacMillan, two brothers from Scotland. George Edward Brett opened the first Macmillan office in the United States in 1869. Macmillan later sold its U.S. operations to the Brett family in 1896, resulting in the creation of an American company, Macmillan Publishing, also called the Macmillan Company. In 1998, Pearson acquired the Macmillan name in America, following its purchase of the Simon & Schuster educational and professional group (which included various Macmillan properties).
label: Description
content: Today, Macmillan is a global trade publishing company operating in over 70 countries, with imprints in the United States, Germany, the United Kingdom, Australia, South Africa, and India. Macmillan is a division of the Holtzbrinck Publishing Group headquartered in Stuttgart, Germany, which purchased it in 2001. McGraw-Hill continues to market its pre-kindergarten through elementary school titles under its Macmillan/McGraw-Hill brand.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, New York City
setName: label: See more items in
content: Home and Community Life: Education
creditLine: label: Credit Line
content: Gift of Dr. Richard Lodish American School Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.3049.17
label: nonaccession number
content: 2017.3049
label: catalog number
content: 2017.3049.17
objectType: label: Object Name
content: book
label: Object Type
content: instructional materials
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Physical Description
content: printed (overall production method/technique)
label: Measurements
content: overall: 8 in x 5 1/2 in x 1 1/4 in; 20.32 cm x 13.97 cm x 3.175 cm