Charro Ceñidor - Orange
date: label: date made
content: ca 1990
label: date used
content: 1990-09-15
label: dates used
content: 1990-2000
notes: label: Description
content: Edgardo Gazcón was born into a family of cinema entertainers and producers in Mexico. After completing his BA and MA in Mexico City, he was drawn to television and worked as an actor on telenovelas produced by Televisa. He travelled to Colombia, Puerto Rico, and the US to work on telenovelas and movies. Eventually he was offered a job to join Univision in Los Angeles to work on daytime television after several years he left for Telemundo. In addition to his career in television and movies, he also developed a career as a recording artist. He became so well known that he was often asked to perform in festivals and celebrations, appearing in traditional Mexican charro attire for these events. Gazcón chronicled his experience through his scrapbook, which is in the National Museum of American History's Archives Center.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: Edgardo Gazcón creció en el seno de una familia de artistas y productores de cine en México. Después de completar su licenciatura y maestría en la Ciudad de México, se sintió atraído por la televisión y trabajó como actor en telenovelas producidas por Televisa. Viajó a Colombia, Puerto Rico y Estados Unidos para trabajar en telenovelas y películas. Más adelante, le ofrecieron un trabajo en Univision en Los Ángeles para participar en programas diurnos; después de varios años se pasó a Telemundo. Además de su carrera en televisión y cine, también desarrolló una carrera como artista de grabaciones. Se hizo tan conocido que a menudo se le pedía que actuara en festivales y celebraciones, presentándose a estos eventos con el atuendo tradicional de charro mexicano. Gazcón registró sus experiencias en un álbum de recortes, que se encuentra en el Centro de Archivos del Museo Nacional de Historia Americana.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: Associated Place
content: United States: California, Los Angeles
topic: label: classified
content: Latino
label: general subject association
content: Journalism
label: general subject association
content: Actors
label: general subject association
content: Immigrants
label: general subject association
content: Entertainment
label: general subject association
content: Hispanics
label: general subject association
content: Music
setName: label: See more items in
content: Work and Industry: Work
label: See more items in
content: Clothing & Accessories
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.0340.01
label: catalog number
content: 2017.0340.01
label: accession number
content: 2017.0340
objectType: label: Object Name
content: sash, ceñidor
physicalDescription: label: Physical Description
content: orange (overall color)
label: Physical Description
content: fabric (overall material)
label: Measurements
content: overall: 60 in x 17 in; 152.4 cm x 43.18 cm