Cord Radiator Emblem
notes: label: Description
content: Errett Lobban (E. L.) Cord began his career in automobiles when he became the manager of the fading Auburn Automobile Company in Auburn, Indiana in 1924. Through business maneuvers like taking stock options and profit percentages instead of a salary, Cord built the Cord Corporation, a holding company for such automobile companies including Auburn, Dusenburg Incorporated, and Cord Automobile. This radiator emblem features the Cord Automobile logo, the Cord family coat-of-arms. Cord Automobiles were manufactured from 1929 until Cord sold the corporation in 1937, dating the emblem to this time. The emblem is similar to the Scottish “McCord” heraldry. This logo has a knight’s helm at the top, a shield with two hearts and an arrow at the top, a dividing black line, and two arrows and a heart at the bottom, with a banner that reads “CORD.”
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.062
label: accession number
content: 260303
label: catalog number
content: 325528.062
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile