Amethyst Floral Ortho Personal Pak
date: label: date made
content: 2000
name: label: maker
content: Ortho Pharmaceutical Corporation
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Ortho Pharmaceutical Corporation of Raritan, New Jersey, marketed the Personal Pak pill case in 2000. Women could choose from six different cases, including this “Amethyst Floral” style. The Personal Pak was used in conjunction with the Ortho Cyclen and Ortho Tri-Cyclen brand birth control pills, which came in a blister pack ring that allowed the Personal Pak to be refilled every month.
label: Location
content: Currently not on view
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Ortho-McNeil Pharmaceutical Company, Inc
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2000.0090.15.4
label: accession number
content: 2000.0090
label: catalog number
content: 2000.0090.15.4
objectType: label: Object Name
content: oral contraceptive tablet dispenser
label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: plastic (compact material)
label: Physical Description
content: plastic (blister pack holder material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: paper (box material)
label: Physical Description
content: foil (blister pack material)
label: Measurements
content: overall: 9.1 cm x 8.3 cm x 1.8 cm; 3 9/16 in x 3 1/4 in x 11/16 in
label: Measurements
content: overall: 3/4 in x 3 1/4 in x 3 5/8 in; 1.905 cm x 8.255 cm x 9.2075 cm