Flex-O-Moulds / Philco "No Stoop" sales decoration with male figure
date: label: date made
content: 1938
notes: label: Description (Brief)
content: Wall plaque showing a mature male figure tuning a radio. Printed on reverse: "Flex-O-Moulds Inc. / 38-42 Pearl St., Buffalo, N.Y." In 1938 Philco conducted a sales campaign for their product line that centered on a new automatic tuning feature. The main pitch-line of the campaign was “No Squat, No Stoop, No Squint,” referring to the necessity for some people to do just those things in order to accurately tune older model radios. This commercially-manufactured plaque was made and used in association with the sales campaign as a retail point-of-sale display decoration. This unit and two other plaques in this accession match line art used in advertisements from the sales campaign, depicting people from the same perspectives and matching the physical appearances.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Electricity
creditLine: label: Credit Line
content: from Betty M. Castle
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.0340.03
label: accession number
content: 2015.0340
label: catalog number
content: 2015.0340.03
objectType: label: Object Name
content: plaque
label: Object Name
content: advertisement
physicalDescription: label: Measurements
content: overall: 9 3/4 in x 9 1/2 in x 1 1/4 in; 24.765 cm x 24.13 cm x 3.175 cm