<i>Hopalong Cassidy</i> Lunch Box
date: label: Date made
content: 1950
name: label: maker
content: Aladdin
notes: label: Description (Brief)
content: This heavy-gauge steel lunch box was made by Aladdin Industries in 1950. It was the first lunch box to bear a licensed image, and helped Aladdin Industries launch a new product line that would last for decades. <i>Hopalong Cassidy</i> was a TV, radio, and comic series in 1950, and the frenzy for Hopalong Cassidy merchandise led to more than 100 companies manufacturing more than $70 million dollars worth of Hopalong Cassidy products, earning the star William Boyd more than $800,000 in 1950 alone.
topic: label: general subject association
content: School Personal Equipment
label: Subject
content: Television
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Popular Entertainment
label: See more items in
content: Family & Social Life
label: See more items in
content: Lunch Boxes
label: Exhibition
content: Taking America To Lunch
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Aladdin Industries (through Lillian B. Jenkins)
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2003.3070.07
label: nonaccession number
content: 2003.3070
label: catalog number
content: 2003.3070.07
objectType: label: Object Name
content: lunch box
physicalDescription: label: Physical Description
content: steel (overall material)
label: Measurements
content: overall: 21 cm x 19 cm x 8.5 cm; 8 1/4 in x 7 1/2 in x 3 3/8 in