1955 Cadillac Dealer Promotional Model
notes: label: Description
content: In America’s expanding consumer culture of the 1950s, buying a new car symbolized increased purchasing power and a desire for beauty, comfort, horsepower, and mobility. Big luxury cars sold well. General Motors, like other manufacturers, kept supplies of model cars in showrooms as teasers and as a color selection guide. Sales representatives gave dealer promotional models to prospective customers, and the same models or similar models were available in stores. This model, which the donor purchased in a toy store, highlighted the latest Cadillac styles and fashions for 1955. A small but popular marketing tool, model cars accentuated the annual model change as auto makers discarded last year’s features in favor of this year’s novelties and advances.
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: American Enterprise
label: See more items in
content: Transportation
label: See more items in
content: Road Transportation
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Paul B. McCracken III
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.0032.01
label: catalog number
content: 2014.0032.01
label: accession number
content: 2014.0032
objectType: label: Object Name
content: model car
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 2 1/2 in x 3 in x 8 3/8 in; 6.35 cm x 7.62 cm x 21.2725 cm