iTunes Gift Card
notes: label: Description
content: James Klein gave his sister Katharine this iTunes gift card as a Christmas present. A large consumer of music, Katharine, and many other millennials, turned to digital files for her music collection rather than previous generations that had purchased records, tapes, and CDs.
label: Description
content: Distributing music through computer networks transformed the music industry. Apple Computer became the leader through its iPod media players and iTunes store. Traditional “brick and
label: Description
content: mortar” companies had to adapt to online shopping by creating websites and offering gift cards that could be used online as well as in stores.
label: Description
content: The use of gift cards began in the 1990s and took off quickly. Gift givers liked the cards because it helped them avoid gift mistakes and gift receivers enjoyed the cards because they could use the card to get what they want. Retailers liked gift cards because they lower the gift return rate, bring in additional business, and often don’t get redeemed.
setName: label: See more items in
content: Work and Industry: Production and Manufacturing
label: See more items in
content: Industry & Manufacturing
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content: Computers & Business Machines
label: See more items in
content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Katharine Klein
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2013.0230.01
label: serial number
content: PBH6063300000729891502
label: catalog number
content: 2013.0230.01
label: accession number
content: 2013.0230
objectType: label: Object Name
content: gift card
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: green (overall color)
label: Physical Description
content: red (overall color)
label: Measurements
content: overall: 2 1/8 in x 3 3/8 in x 1/32 in; 5.3975 cm x 8.5725 cm x .07938 cm