Ovocon-35 Oral Contraceptive
date: label: date made
content: 1978
name: label: maker
content: Mead Johnson and Company
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Mead Johnson & Company of Evansville, Indiana, produced this Ovocon-35 brand oral contraceptive in 1978. The packaging consists of a white pouch decorated with a purple flower. The 28-pill regimen is in a cardboard blister pack, divided into four rows of seven. To maintain the routine of taking a daily pill, many manufacturers began including a fourth week of inert pills. Ovocon included a fourth week of seven green tablets that were inert. A booklet entitled “Information about the Pill” was included with this oral contraceptive starter pack.
label: Location
content: Currently not on view
place: label: place made
content: United States: Indiana, Evansville
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1981.0760.045
label: accession number
content: 1981.0760
label: catalog number
content: 1981.0760.045
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: Contraceptives; Patent Medicines; Drugs; Non-Liquid
physicalDescription: label: Physical Description
content: norethindrone, 0.4 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.035 mg (drug active ingredients)
label: Physical Description
content: paper (packaging material)
label: Physical Description
content: plastic (packaging material)
label: Measurements
content: overall: 14 cm x 10.3 cm x .3 cm; 5 1/2 in x 4 1/16 in x 1/8 in
label: Measurements
content: overall: 3/8 in x 5 1/2 in x 4 1/8 in; .9525 cm x 13.97 cm x 10.4775 cm