Ortho-Novum 7/7/7 Oral Contraceptives
date: label: date made
content: 1999-2000
label: product expiration date
content: 2002-09
name: label: maker
content: Ortho-McNeil Pharmaceutical
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Ortho-McNeil Pharmaceutical of Raritan, New Jersey, produced this Ortho-Novum 7/7/7 oral contraceptive around 2000. The pills are contained in a peach and white plastic compact. There is a black arrow in the center that points to the various days of the week around the wheel. This allowed the user to set the day of her first pill and track her daily use from there. The prescription includes directions for use. The 7/7/7 in the brand name referred to the three weeks of taking active pills. Each week consisted of varying doses of norethindrone and ethinyl estradiol, followed by seven inert pills to finish the 28 pill cycle. Each week of pills is differentiated by color.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Raritan
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Ortho-McNeil Pharmaceutical Company, Inc
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2000.0090.11
label: accession number
content: 2000.0090
label: catalog number
content: 2000.0090.11
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: norethindrone, 0.5 mg (drug (white tablet) active ingredients)
label: Physical Description
content: norethindrone, 0.75 mg (drug (light peach tablet) active ingredients)
label: Physical Description
content: norethindrone, 1 mg (drug (peach tablet) active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.035 mg (drug active ingredients)
label: Physical Description
content: plastic (packaging material)
label: Physical Description
content: foil (packaging material)
label: Physical Description
content: paper (insert material)
label: Measurements
content: overall: 9.3 cm x 8.6 cm x 1.3 cm; 3 11/16 in x 3 3/8 in x 1/2 in
label: Measurements
content: overall: 5/8 in x 3 3/8 in x 3 5/8 in; 1.5875 cm x 8.5725 cm x 9.2075 cm