Sushi Kit, 2011
date: label: date made
content: ca 2011
name: label: maker
content: Advanced Fresh Concepts Franchise Corp.
notes: label: Description
content: 2011 sushi kit produced by the Advanced Fresh Concepts Corporation of California.
label: Description
content: The lid advertises the product as having 'everything you need to start making sushi," and displays images of the ingredients within the kit. The company promotes the kit as a gift item. The kit also comes with a "How to Sushi Kit" booklet. The booklet has bamboo in the background with a platter of sushi in the foreground. The platter of sushi consists only of ‘hybrid sushi’, as coined by AFC’s founder Ryuji Ishii, otherwise known as “specialty rolls,” a type of sushi that combines both traditional and non-traditional ingredients. “Rainbow roll,” “California roll,” and “Dragon roll” are only some examples of this type of sushi that were popularized by 2011.
label: Description
content: In 1986, AFC Corporation was born with a mission to market fresh packaged sushi to supermarkets in America, a concept revolutionary at the time. The differences in the advertised sushi variety on these kits reflect the changes in consumers’ taste as well as AFC’s marketing strategy based on their understanding of consumer taste. While the differences between the 2001 edition and the 2006 edition suggest a trend towards traditional sushi, the 2011 edition reveals a reversion back to the colorful non-traditional types, which include a variety of mayonnaise based sauces.
place: label: place made
content: United States
topic: label: Subject
content: Business
setName: label: See more items in
content: Work and Industry: Asian Pacific American Business
label: See more items in
content: Food
label: See more items in
content: Sushi
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0182.07
label: accession number
content: 2012.0182
label: catalog number
content: 2012.0182.07
objectType: label: Object Name
content: kit
physicalDescription: label: Physical Description
content: cardboard (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 15 in x 9 7/8 in x 4 in; 38.1 cm x 25.0825 cm x 10.16 cm
label: Measurements
content: part: 8 5/8 in x 5 3/8 in; 21.9075 cm x 13.6525 cm