Supermarket Sushi Counter Photograph, 1991
date: label: date made
content: ca 1991
name: label: maker
content: Kodak Corp.
notes: label: Description
content: The color photograph displays one of Advanced Fresh Concepts Corporation’s many sushi counters in supermarkets nationwide. There is a white noren (Japanese room divider) with the AFC logo and a “Sushi” written in the center. Here, the noren is used not as a room or space divider, but as a tool to advertise their sushi products. It is hung on a green stick that is held up by two strings and secured above. Similar to other AFC sushi counters, the pre-packaged products are displayed in the open refrigerated space alongside containers of wasabi and gari (ginger), and the fresh fish displayed in a closed glass cooler.
label: Description
content: The AFC employee is wearing a white chef hat with the original AFC logo on it, which consists of the print “AFC” with an image of two nigiri below. He is also wearing a white short-sleeved collared t-shirt and an apron with the same AFC logo printed in the center. Though the refrigerated area holds plenty of pre-packaged sushi that are available for immediate purchase, the sushi chef is there to satisfy special orders that are not available in the pre-packaged selection and guarantees that they are freshly made. The sushi chef stands behind the bar and prepares the sushi in a space that is visible to the curious customers. If a certain pre-packaged product is running low, the sushi chef assures that more are made. With a systematic management and training process, AFC is able to maintain consistency in their products regardless of store location and employee. The counter is operated by one AFC employee.
label: Location
content: Currently not on view
place: label: place made
content: United States
topic: label: Subject
content: Business
setName: label: See more items in
content: Work and Industry: Asian Pacific American Business
label: See more items in
content: Food
label: See more items in
content: Sushi
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0182.13c
label: accession number
content: 2012.0182
label: catalog number
content: 2012.0182.13c
objectType: label: Object Name
content: photograph
physicalDescription: label: Physical Description
content: photograph paper (overall material)
label: Measurements
content: overall: 6 in x 4 in; 15.24 cm x 10.16 cm