Oocha Brew kombucha
date: label: date made
content: 1998
notes: label: Description
content: Kombucha is twice-fermented tea, made by adding a live yeast and bacteria culture to tea. The beverage is tart, slightly sweet, and carbonated. Depending on the production method, it may contain trace amounts of caffeine and alcohol. Kombucha was first brewed and bottled in the United States in the 1990s. In subsequent decades, the beverage's varying popularity has rested on a wide spectrum of potential health benefits, all widely debated.
label: Description
content: Histories of kombucha production and consumption in the U.S. are related to histories of homebrewing and microbrewing beer; winemaking; the natural foods movement; and the relationship between food, drink, and health and wellness.
label: Description
content: U.S. media coverage of kombucha has often exoticized it, portraying it as an "ancient" elixir from the Far East. Kombucha's initial popularity in California and the Pacific Northwest links its history to those of other food, drink, and wellness trends or fads associated with the region. In particular, these materials help document the conversion of food and medicine traditions originating with marginalized populations into American health trends. Elements of Asian cultural practices and cuisine--such as acupuncture, botanical supplements, galangal, lemongrass, Sichuan peppercorn, etc.--have long enjoyed popularity in the U.S. Pacific Northwest. Americans have celebrated, enjoyed, and also appropriated these things. Kombucha offers another example, with the unique, added lens of fermentation.
label: Description
content: Robert Deering, a microbiologist, founded Oocha Brew in Portland, Oregon, in 1995. Oocha Brew was one of the first companies to brew and bottle kombucha for American consumers. Deering and his colleagues repurposed used dairy and beer brewing equipment to make their kombucha. At first, they bottled their kombucha in long-necked brown glass beer bottles, which were available because of the region's flourishing microbrewery scene. Whole Foods Market soon invited Oocha Brew to sell at its stores, but this opportunity forced Oocha Brew to rapidly scale up their operation and pasteurize their product. To these ends, they collaborated with Bert Grant, one of the nation's first microbrewers, at Yakima Brewing & Malting Co. in Yakima, Washington. Oocha Brew did not survive these modifications to its business model and closed in 1998.
label: Location
content: Currently not on view
place: label: place made
content: United States: Oregon, Portland
setName: label: See more items in
content: Work and Industry: Food Technology
creditLine: label: Credit Line
content: Gift of Robert Deering
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2022.0126.4
label: accession number
content: 2022.0126
label: catalog number
content: 2022.0126.4
objectType: label: Object Name
content: bottle
physicalDescription: label: Physical Description
content: glass, liquid; stainless steel; paper (overall material)
label: Measurements
content: overall: 19 cm x 6.5 cm x 6.5 cm; 7 15/32 in x 2 9/16 in x 2 9/16 in
label: Measurements
content: overall: 7 1/2 in x 2 1/2 in; 19.05 cm x 6.35 cm