Revere Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a ReVere automobile that was manufactured by the ReVere Motor Car Corporation of Logansport, Indiana between 1918 and 1926. The company adopted the image of Paul Revere for its advertising and emblem, but often spelled its name “ReVere” in advertising and trade literature. ReVere produced a variety of car models including a touring car, roadster, and sedan and fold from between $3850 and $4650. The emblem has a blue rim that reads “REVERE MOTOR CAR CORP. LOGANSPORT, IND.” The center of the emblem has a red background, with an image of Paul Revere riding his horse inside bronze shield. The top of the shield reads “REVERE” in bronze on a white background.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
label: See more items in
content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.205
label: accession number
content: 260303
label: catalog number
content: 325528.205
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile