Lady Wildoot Shampoo
date: label: date made
content: 1950s
name: label: maker
content: Wildroot Company
notes: label: Description
content: Wildroot Hair Tonic was introduced by the Wildroot Company of Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy. Advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
label: Description
content: Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the smaller of the two. Lady Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest that Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
label: Description
content: This object is one of over 700 items from Glaser’s Drug Store of Sayre, Pennsylvania. In 1921, Simon Glaser (1860-1936), an immigrant from Russian Poland, established the drug store at 121 West Packer Avenue in Sayre, PA. His son, Sidney Glaser (1899-1992), soon joined him in the business and continued to operate the store until 1961. After retiring, Sidney Glaser retained thousands of products dating from the 1920s – 1960s, including pharmaceuticals, cosmetics, personal care products, and vitamins, and donated many of them to the Smithsonian in 1985.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Buffalo
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Beauty and Hygiene Products: Hair Care and Enhancement
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content: Beauty and Health
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content: Hair Care Products
creditLine: label: Credit Line
content: Gift of Sidney Glaser
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0481.323
label: catalog number
content: 1985.0481.323
label: accession number
content: 1985.0481
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: paper (container material)
label: Physical Description
content: glass (container material)
label: Physical Description
content: plastic (container material)
label: Measurements
content: overall, box: 4 1/4 in x 2 1/2 in x 1 1/8 in; 10.795 cm x 6.35 cm x 2.8575 cm
label: Measurements
content: overall, bottle: 4 in x 2 1/8 in x 7/8 in; 10.16 cm x 5.3975 cm x 2.2225 cm