DeSoto Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to the De Soto brand of cars that were produced by Chrysler from 1928 until 1961. The brand was named after 16th century Spanish explorer Hernando De Soto, credited as being the first modern European to cross the Mississippi River. De Soto’s helmeted visage appeared on many radiator emblems or hood ornaments on the De Soto line. This radiator emblem merely reads De Soto above a coat of arms. The emblem is a stylized version of the traditional Soto heraldry, the coat of arms is quartered, with eagles on the first and fourth, three locks in the second, and two locks in the third.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: Transportation
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content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.070
label: accession number
content: 260303
label: catalog number
content: 325528.070
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile