Orange Crate Label
name: label: referenced business
content: MUPU Citrus Assn.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Mupu brand oranges crate label was used by the Mupu Citrus Association of Santa Paula, California during the early 20th century. The lithographed label has a blue and yellow background, with an image of a Native American on the right. Mupu was the name of a Chumash Native American village in what is now the town of Santa Paula, in Ventura County, California. The label has the Sunkist orange logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: California, Santa Paula
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
label: See more items in
content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.096
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.096
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm