MacDonald's Clam Shell Container
date: label: Associated Date
content: 1975-1990
notes: label: Description
content: This polystyrene clam shell food container held one McDonald’s Quarter Pounder®. It is white with gold writing, which says “Quarter Pounder®” and “100% pure beef. Wgt. ¼ lb. before cooking.” There is also the McDonald’s double arches logo in red all over the top, sides and bottom of the container. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Food
label: See more items in
content: Advertising
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Peter M. Warner
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0349.03
label: accession number
content: 1998.0349
label: catalog number
content: 1998.0349.03
objectType: label: Object Name
content: container
physicalDescription: label: Physical Description
content: polystyrene (overall material)
label: Measurements
content: overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in