Genora 1/35 Oral Contraceptive
date: label: date made
content: ca 1987
name: label: maker
content: Syntex
label: maker
content: Rugby Laboratories, Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Syntex General Products, Inc. manufactured this oral contraceptive for Rugby Laboratories, Inc. of Rockville Centre, New York, around 1987. The 21-pill blister pack is contained inside a clamshell-shaped plastic compact case. The packaging contains a pamphlet with illustrations of various women with the claim “manufactured with 25 years of norethindron/estrogen combinations experience.” Another insert touts the low cost of Genora as compared to the brand-name Ortho-Novum. The "Genora" brand name refers to this as a less expensive, generic product.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Rockville Centre
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0655.11
label: catalog number
content: 1988.0655.11
label: accession number
content: 1988.0655
objectType: label: Object Name
content: oral contraceptive
label: Object Name
content: contraceptive, oral
label: Other Terms
content: box; Contraceptive; Oral Contraceptive
physicalDescription: label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: paper (folder, sheets material)
label: Physical Description
content: plastic (compact dispenser material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: norethindrone, 1 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.035 mg (drug active ingredients)
label: Measurements
content: overall: 2.2 cm x 17.3 cm x 24.8 cm; 7/8 in x 6 13/16 in x 9 3/4 in
label: Measurements
content: overall: 1 in x 7 in x 9 7/8 in; 2.54 cm x 17.78 cm x 25.0825 cm