GI Joe Figure
date: label: copyright date
content: 1974
name: label: maker
content: Hasbro
notes: label: Description
content: Hasbro introduced the GI Joe action figure in 1964. By 1968, declining sales, probably tied to the controversy surrounding the American war effort in Vietnam, led Hasbro to reinvent its product line by downplaying the "military" aspects of the GI Joe character. This "land adventurer" is a 12-inch action figure from the GI Joe Adventure Team toy series released in 1970. The new figures came with civilian-style beards and round dog tags with logos that conspicuously resembled peace signs. The Adventure Team Club magazine marketed alongside the toy envisioned these GI Joes taking part in archaeological or scientific missions rather than military ones. These fully articulated 12-inch figures were among the last of their kind. Owing to laggard sales and rising plastic prices, GI Joe figures thereafter would be produced in smaller sizes.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Rhode Island, Pawtucket
topic: label: Subject
content: Toys
label: Subject
content: Dolls
label: depicted
content: Man
setName: label: See more items in
content: Home and Community Life: Domestic Life
label: See more items in
content: Military
label: See more items in
content: Artifact Walls exhibit
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1977.0575.05
label: accession number
content: 1977.0575
label: catalog number
content: 1977.0575.05
objectType: label: Object Name
content: Doll
label: Object Name
content: doll
label: Other Terms
content: Doll; Dolls; Male; Plastic
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: rubber (overall material)
label: Physical Description
content: metal (overall material)
label: Physical Description
content: fabric (overall material)