Mayor McCheese Doll
name: label: trademark holder
content: McDonald's Corporation
notes: label: Description
content: This object is a Mayor McCheese stuffed doll dressed in purple pants, pink jacket and a yellow shirt sporting a purple sash that says “Mayor” but the “M” is a golden arches logo. The doll is made of two pieces of fabric, sewn together in a single seam. The “clothing” has been screened directly onto the fabric. He has a cheeseburger head and is wearing a purple and yellow hat with the double arches logo on it. On his back, “Mayor McCheese” is written in yellow lettering. Mayor McCheese joined the McDonaldland crew in 1971 as part of McDonald’s® advertising campaign aimed at children.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Food
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: James E. Maros
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1983.0366.02
label: accession number
content: 1983.0366
label: catalog number
content: 1983.0366.02
objectType: label: Object Name
content: doll
physicalDescription: label: Measurements
content: overall: 15 1/2 in x 11 1/2 in x 4 1/4 in; 39.37 cm x 29.21 cm x 10.795 cm