Gynovlar Oral Contraceptive
date: label: date made
content: 1966
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Schering Chemical Ltd. of Argentina produced this Gynovlar brand oral contraceptive in 1966. Originally founded in Berlin in 1851, Schering had a variety of subsidiaries in Latin America, including a large presence in Argentina. In 1961 Schering released Anovlar, the company’s first oral contraceptive, followed by Gynovlar in 1966. Gynovlar was packaged in a pink and white cardboard box containing a 21-dose silver blister pack and a sheet of paper bearing instructions in Spanish.
label: Location
content: Currently not on view
place: label: place made
content: Argentina
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
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content: Birth Control
creditLine: label: Credit Line
content: Gift of Margaret Sanger Center
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1982.0531.022
label: accession number
content: 1982.0531
label: catalog number
content: 1982.0531.022
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: Contraceptives; Patent Medicines; Drugs; Non-Liquid
physicalDescription: label: Physical Description
content: acetato de nor-etisterona, 3 mg (drug active ingredients)
label: Physical Description
content: etinilestradiol, 0.05 mg (drug active ingredients)
label: Measurements
content: overall: 6.1 cm x 15.7 cm x 1.3 cm; 2 3/8 in x 6 3/16 in x 1/2 in
label: Measurements
content: overall: 5/8 in x 6 1/4 in x 2 1/2 in; 1.5875 cm x 15.875 cm x 6.35 cm