McDonald's Double Clam Shell Container
notes: label: Description
content: The McDonald’s Double Clam Shell Container was designed for the McD.L.T., the McDonald’s Lettuce and Tomato Hamburger. The idea was to separate the sandwich’s hot and cold elements until the consumer was ready to eat them. One side held the bottom half of the bun and the meat, while the other held the lettuce, tomato, American cheese, pickles, sauces, and top half of the bun. The packaging boasts. ‘The Lettuce & Tomato on this side stay COOL!’ while ‘The ¼ lb*. Beef Patty on this side stays HOT! *Weight before cooking 4oz.’ The double compartment polystyrene container features images of how the elements of the sandwich were separated into the two compartments. McDonald’s use of polystyrene packaging became the subject of environmental controversy in the 1980s, and the McD.L.T, with its double container, was removed from the menu. McDonald's and other fast food chains replaced polystyrene packaging with coated paper.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brother to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
place: label: place made
content: United States
title: label: Title
content: McDonalds Container
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Food
label: See more items in
content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Peter M. Warner
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0349.01
label: accession number
content: 1998.0349
label: catalog number
content: 1998.0349.01
objectType: label: Object Name
content: container
physicalDescription: label: Physical Description
content: polystyrene (overall material)
label: Measurements
content: overall: 26.5 cm x 13 cm x 6.5 cm; 10 7/16 in x 5 1/8 in x 2 9/16 in