Orange Crate Label
name: label: referenced business
content: Gold Buckle Association
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Lochinvar brand orange crate label was used by the Gold Buckle Association of East Highlands, California during the early 20th century. The lithographed label was produced by the Schmidt Lithograph Company of San Francisco, California. The label has the Sunkist logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange. The label has a red background, with an illustration of a Knight and maiden astride a horse. Lochinvar is a knight from Sir Walter Scott’s poem <i>Marmion</i>.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: California, East Highlands
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
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content: Crate Labels
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content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.060
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.060
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm