Breast Cancer Research Foundation
date: label: date made
content: 1993
notes: label: Description
content: This press kit is an example of the press kits distributed to news media to announce the creation of the Breast Cancer Research Foundation (BCRF) in 1993. Evelyn Lauder, an executive with the Estée Lauder cosmetic company and a breast cancer survivor, and her associates including Dr. Larry Norton of Memorial Sloan Kettering Hospital established BCRF to fund research on the disease and its treatment. In 1992, the company used the power of its global brand to launch a campaign to bring attention to breast cancer. The company’s use of the pink ribbon helped to popularize pink ribbons as a symbol of concern about breast cancer.
label: Description
content: This is a white folder with a pink ribbon and "THE BREAST CANCER RESEARCH FOUNDATION" printed on the front. The contents are as follows:
label: Description
content: (1) Self Magazine's Breast Cancer Handbook
label: Description
content: (1) letter from Amy S. Langer to Evelyn Lauder, September 15, 1993
label: Description
content: (1) NABCO fact sheet - Facts about Breast Cancer in the USA, August 1993
label: Description
content: (1) biography of Larry Norton, M.D.
label: Description
content: (1) biography of James N. Ingle, M.D., September 21, 1993
label: Description
content: (1) press release - Statement Regarding Breast Cancer Research Activities of James N. Ingle, M.D., September 21, 1993
label: Description
content: (1) Media Backgrounder Breast Cancer Research at Memorial Sloan-Kettering Cancer Center
label: Description
content: (1) biography of Dr. Daniel F. Hayes
label: Description
content: (1) Profile of Dana-Farber Cancer Institute
label: Description
content: (1) biography of Susan Flamm Honig, M.D.
label: Description
content: (1) Highlights from Remarks by Dr. Susan Flamm Honig, September 23, 1993
label: Description
content: (1) Swedish Medical Center Tumor Institute document
label: Description
content: (1) Mount Sinai Medical Center Foundation document, September 20, 1993
label: Description
content: (1) Current Breast Cancer related Research at UCSF document, September 1993
label: Description
content: (1) University of Texas M.D. Anderson Cancer Center document
label: Description
content: (1) press release with pink ribbon pin - Campaign at 5,000 Cosmetic Counters Inaugurates Fundraising for New Breast Cancer Research Foundation
label: Description
content: (1) donor list
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, New York City
label: Associated Place
content: China
setName: label: See more items in
content: Work and Industry: Philanthropy
creditLine: label: Credit Line
content: Estee Lauder Companies Archives
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0232.03
label: accession number
content: 2018.0232
label: catalog number
content: 2018.0232.03
objectType: label: Object Name
content: press kit
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 29.7 cm x 22.8 cm x .6 cm; 11 11/16 in x 8 31/32 in x 1/4 in