Zorane 1/50 Oral Contraceptive
date: label: date made
content: 1980
name: label: maker
content: American Cyanamid Company. Lederle Laboratories Division
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Lederle Laboratories Division of the American Cyanimid Company produced this Zorane 1/50 brand oral contraceptive in 1974. The green and white packaging has a cover with a floral print and an image of a butterfly. The 28-pill regimen consists of 21 hormone pills and 7 inert pills. The pills are contained in a rectangular green plastic compact. A booklet entitled “What you should know about ‘the pill,’” with an image of a man and a woman on the cover, is included.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Pearl River
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1981.0760.070
label: catalog number
content: 1981.0760.070
label: accession number
content: 1981.0760
objectType: label: Object Name
content: pharmaceutical, dispenser of
label: Object Name
content: contraceptive, oral
label: Other Terms
content: pharmaceutical, dispenser of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablet
physicalDescription: label: Physical Description
content: norethindrone acetate, 1.0 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 50 mcg (drug active ingredients)
label: Physical Description
content: green (overall color)
label: Physical Description
content: white (overall color)
label: Measurements
content: overall: 2.6 cm x 11.8 cm x 13.9 cm; 1 in x 4 5/8 in x 5 1/2 in
label: Measurements
content: overall, pill pack: 7 in x 3 3/8 in x 1/4 in; 17.78 cm x 8.5725 cm x .635 cm
label: Measurements
content: overall, envelope: 5 1/2 in x 4 5/8 in x 1/8 in; 13.97 cm x 11.7475 cm x .3175 cm