Crest Advanced Formula Tooth Paste with Fluoristat, Mint Flavor
date: label: date made
content: before 1982-09-24
name: label: maker
content: Procter and Gamble
notes: label: Description
content: In early 1955, the Proctor & Gamble Co. announced that it would introduce Crest, a new toothpaste containing fluoride. A large ad campaign begun the following year boasted that “Crest Toothpaste with Fluoristan strengthens tooth enamel to lock out decay from within.” In 1981, facing competition from other manufacturers, Procter & Gamble changed the formula from stannous fluoride to sodium fluoride, and changed the trademark from Fluoristan to Fluoristat. The firm donated this example to the Smithsonian a few years later.
label: Description
content: Ref: “FLUORIDE TOOTHPASTE,” New York Times (Feb. 17, 1955), p. 33.
label: Description
content: Proctor & Gamble ad in New York Times (Feb. 9, 1956), p. 21.
label: Description
content: “Fighting Decay and Each Other,” New York Times (April 6, 1981), p. D1.
label: Location
content: Currently not on view
place: label: place made
content: United States: Ohio, Cincinnati
topic: label: Subject
content: Dental Products
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Beauty and Hygiene Products: Oral Care
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content: Beauty and Health
creditLine: label: Credit Line
content: Gift of Procter & Gamble Company
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1984.0718.130
label: catalog number
content: 1984.0718.130
label: accession number
content: 1984.0718
objectType: label: Object Name
content: oral hygiene product
label: Object Name
content: toothpaste
label: Other Terms
content: Toothpaste; Oral Hygiene; Personal Hygiene Products
physicalDescription: label: Physical Description
content: sodium fluoride (product active ingredients)
label: Physical Description
content: sorbitol (product active ingredients)
label: Measurements
content: overall: 1 3/8 in x 6 1/8 in x 1 1/4 in; 3.4925 cm x 15.5575 cm x 3.175 cm