DeVaux Motors Company Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a De Vaux automobile that was manufactured by the De Vaux-Hall Motors Company of Grand Rapids, Michigan in 1931. The car was powered by a six cylinder engine, and came in five body types, selling from $545 to $795. The Depression of 1931 proved disastrous for car sales, and De Vaux was purchased in 1932 by Continental Motors, a large manufacturer of engines that supplied many assembled automobiles of the time. Continental rebranded the remaining De Vaux stock as the De Vaux Continental, before manufacturing their own vehicles in 1932-1935. The emblem shield-shaped emblem has the letters “DE” at the top with the overlapping letters “VAUX” vertically down the center of the emblem.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: Transportation
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content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.074
label: accession number
content: 260303
label: catalog number
content: 325528.074
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile