Sheridan Motor Car Company Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Sheridan automobile manufactured by the Sheridan Motor Car Company (a General Motors company) of Muncie, Indiana in 1920 and 1921. The car was produced in four-cylinder and eight-cylinder model. Sheridan was the first brand William Durant launched (rather than acquired) at General Motors, but his firing from G.M. left his pet project in the lurch, and Sheridan folded on year later. The emblem has a large stylized white “S” at the top with “Sheridan” below in red raised text.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.218
label: accession number
content: 260303
label: catalog number
content: 325528.218
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road