Goya Ground Cloves
date: label: date made
content: 1990s
notes: label: Description
content: Goya Foods, an historic Hispanic-owned company, produced this glass jar of ground cloves in the 1990s. The jar carries the distinctive Goya trademarked label of white letters, known as the Goya Heavy font, on a dark blue background with a yellow line. Goya created a strong brand that used trademaked name, font, and catchy slogan -- "If it's Goya, it has to be good," -- to compete in crowded supermarket isles and remind consumers that they offered both a unique range of products designed for Latin American recipies.
label: Description
content: Don Prudencio Unanue Ortiz and Carolina Casal, who immigrated from Spain to Puerto Rico and then to New York, started a small market that carried products associated with Latin foods in the 1930s. This was a risky undertaking in the Great Depression, but Unanue's instincts were right; there was a large and growing market for their products. The family eventually moved the corporate headquaters to New Jersey in the 1970s and had manufacturing facilities across the United States.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: Exhibition
content: Inventing in America
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1999.0322.64
label: accession number
content: 1999.0322
label: catalog number
content: 1999.0322.64
objectType: label: Object Name
content: Jar
physicalDescription: label: Measurements
content: overall: 5 in x 2 1/2 in x 2 1/2 in; 12.7 cm x 6.35 cm x 6.35 cm