Chalmers Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Chalmers automobile that was manufactured by the Chalmers Motor Car Company of Detroit, Michigan in 1910. Chalmers produced very popular cars, with production rates hitting 20,000 units in 1915, but by the 1920s the auto industry was facing financial difficulties due to over-expansion and recession, and Chalmers was purchased by Maxwell, which was soon subsumed by Chrysler.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: America on the Move
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content: Transportation
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content: Road Transportation
label: Exhibition
content: America On The Move
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.043
label: accession number
content: 260303
label: catalog number
content: 325528.043
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile