Postinor Oral Contraceptive
date: label: date made
content: before 1990-04
name: label: maker
content: Chemical Works of Gedeon Richter Ltd.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Gedeon Richter Ltd. of Budapest, Hungary, produced this Postinor brand oral contraceptive beginning in 1979. Most oral contraceptives come in 21 or 28 pill varieties that are made to be taken once a day for a month. Postinor was a 10-pill regimen containing .75mg of levonorgestrel intended to be used as post-coital contraception, to be taken only after intercourse instead of daily. It appealed to many women because it is meant to be taken only as needed. The Postinor is in a silver blister pack containing 10 pills in two rows of five. Presently, Postinor is marketed as an emergency contraceptive pill (Plan B), containing two pills of .75 mg of levonorgestrel meant to be taken 12 hours apart.
label: Location
content: Currently not on view
place: label: place made
content: Hungary: Budapest, Budapest
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Dr. Linda S. Potter
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1997.0360.09
label: catalog number
content: 1997.0360.09
label: accession number
content: 1997.0360
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: levonorgestrel, 0.75 mg (drug active ingredients)
label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: paper (insert material)
label: Measurements
content: overall: 3 cm x 7.8 cm x 1.6 cm; 1 3/16 in x 3 1/16 in x 5/8 in
label: Measurements
content: overall, box: 1 1/4 in x 3 1/8 in x 5/8 in; 3.175 cm x 7.9375 cm x 1.5875 cm
label: Measurements
content: overall, pills: 1 in x 2 5/8 in x 1/8 in; 2.54 cm x 6.6675 cm x .3175 cm