J.S. Silvers, Bro. & Co.
name: label: advertiser
content: J. S. Silvers, Bro. & Company
label: maker
content: Whitehead & Hoag Company
notes: label: Description (Brief)
content: Blotter pad with celluloid cover. An advertisement for J. S. Silvers, Bro. & Company, the cover is attached via a metal button bearing the image of a running pig. The cover also shows images of pigs running from a barn, and a logo for "Lion Brand Flavoring Extracts."
label: Description (Brief)
content: The originator of the J. S. Silvers & Bro. Company was a man named J. V. Davison. He created the company, orginally called American Mills, in 1866.
label: Description (Brief)
content: The company roasted coffee, which was brought in green. The coffee was then packaged and labeled, and was sold under the names Middlesex #7 and White Diamond.
label: Description (Brief)
content: The company also packaged spices purchased from the American Can Company and bottles from Star Glass Works of Medford, N.J. Besides teas, coffees, spices, and extracts, the company mixed its own brand of mayonnaise and sold a complete line of groceries.
label: Description (Brief)
content: In December 1927, a fire destroyed the main building but the records were saved. The new building was constructed in Hightstown, N.J. making it easier to get to the railroads. Trucks were now making deliveries.
label: Description (Brief)
content: The company covered Monmouth, Mercer, and Middlesex counties and some South Jersey areas as well. When large grocery store chains began to open, the need for wholesale grocers declined. The company closed in 1935.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Newark
label: referenced
content: United States: New Jersey, Cranbury
topic: label: Subject
content: Pigs
setName: label: See more items in
content: Medicine and Science: Chemistry
label: See more items in
content: Celluloid
label: See more items in
content: Advertising
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2006.0098.0774
label: accession number
content: 2006.0098
label: catalog number
content: 2006.0098.0774
objectType: label: Object Name
content: blotter
physicalDescription: label: Physical Description
content: cellulose nitrate (overall material)
label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 19.6 cm x 7.8 cm; 7 11/16 in x 3 1/16 in
label: Measurements
content: overall: 3 1/8 in x 7 3/4 in x 1/8 in; 7.9375 cm x 19.685 cm x .3175 cm