McDonald's Employee Name Badge
notes: label: Description
content: This black plastic badge is embossed with McDonald’s® and the double arches logo in gold on the front. It was worn by the donor in 1973 while working for McDonald’s®. The donor’s primary position was cashier/clerk, but each employee was trained to be able to perform each task in the restaurant in the event someone called off and they had to fill in for the day. The location where the donor worked was located close to a college campus and the staff pool primarily consisted of college students.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Food
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Debbie Schaffer-Jacobs
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0091.02
label: catalog number
content: 2011.0091.02
label: accession number
content: 2011.0091
objectType: label: Object Name
content: badge, uniform name
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 1 1/4 in x 3 1/4 in x 3/32 in; 3.175 cm x 8.2296 cm x .23812 cm