Lowney's Breakfast Cocoa Tin
notes: label: Description
content: This small, brown and rectangular container with multi-colored design was used to store and market Lowney's drinking cocoa. The front and back of the product show a woman in half length portrait drinking chocolate, while the lid is stamped "Lowney's Cocoa."
label: Description
content: Walter M. Lowney learned the candy trade while working for the Philadelphia Candy Company, starting his own business in Boston in 1883. His business grew so quickly that by 1890, he was adding a third building to his plant. By 1900, he had opened another plant in Boston and one in Chicago. The same year he shipped 42,000lbs of chocolate to US troops in the Philippine American War. After Lowney passed away in 1921, his business passed on to his wife and children. By the 1930s, it was bank owned and sold to Rexall Drug Company.
label: Description
content: Chocolate had been known and treasured by Native Americans in Central and South America for thousands of years prior to the arrival of the first Spanish explorers in the late 1400s and early 1500s. Cacao beans were so highly prized by Mayans and Aztecs that they were used as currency in many areas of the Americas. When first taken back to Europe by the Spanish, the chocolate drink continued to be produced exclusively for the enjoyment of royalty or the extremely wealthy. As the cacao bean gradually made its presence known throughout Europe, it still remained trapped in this exclusive section of society well into the 19th century.
label: Description
content: The chocolate trade to North America began more than 300 years ago, primarily centered in or near major port cities of the time, such as New York City, Boston, Philadelphia and Newport, RI. Due to lower transportation costs, chocolate was often less expensive in the Americas than in Europe and therefore had a broader consumer base. The Industrial Revolution radically changed chocolate production and helped propel it into the hearts and stomachs of the working class. Instead of being a labor intensive product, it became entirely machine made reducing costs even further in the late 19th and early 20th century. During this time, chocolate went from being something a person drank to being something to eat, finally becoming a treat for the masses.
label: Location
content: Currently not on view
place: label: place made
content: United States: Massachusetts, Boston
setName: label: See more items in
content: Work and Industry: Food Technology
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content: Food
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content: Advertising
creditLine: label: Credit Line
content: Can Manufacturers Institute
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: AG.77-FT-15.0047A
label: catalog number
content: 77-FT-15.0047A
label: accession number
content: 283681
objectType: label: Object Name
content: Container, food
label: Object Name
content: Can, Tobacco
label: Object Name
content: can
physicalDescription: label: Physical Description
content: tin (overall material)
label: Measurements
content: overall: 4.1 cm x 2.3 cm x 3.4 cm; 1 5/8 in x 7/8 in x 1 5/16 in