Sims Pure Juice skateboarding sticker
date: label: date made
content: 1970s
notes: label: Description (Brief)
content: Sims Pure Juice skateboarding sticker is oval with a red ground and white printing in the center of the sticker. Tom Sims created his Sims brand in 1963 with his innovative snowboards. Sims Skateboarding came along in the mid 1970s during the first substantial technological surge in skateboarding equipment and design. His Pure Juice label became synonomous with the board sportd of snowboarding, surfing and skateboarding.
label: Description (Brief)
content: Skateboard stickers have played an important role in skateboard advertising especially in the late 1980s and early 90s when small, independent skate companies were emerging. Skate companies used this inexpensive and visually appealing media to advertise their companies, board models, skate contests, and skate teams. The stickers were often offered free through magazine offers and at skate shops where the most sought after were kept behind the counter.
label: Location
content: Currently not on view
topic: label: name of sport
content: skateboarding
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Sports & Leisure
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2021.3038.06
label: nonaccession number
content: 2021.3038
label: catalog number
content: 2021.3038.06
objectType: label: Object Name
content: sticker, skateboarding
label: Object Name
content: skateboard sticker
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: adhesive (overall material)
label: Measurements
content: overall: 4 1/4 in x 5 3/4 in; 10.795 cm x 14.605 cm