Halo Shampoo
date: label: date made
content: ca 1955
label: product launch date
content: 1938
label: packaging change date
content: 1954
name: label: maker
content: Colgate-Palmolive Company
notes: label: Description
content: In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
label: Description
content: Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
label: Description
content: While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Jersey City
label: associated place
content: United States: Louisiana, Saint Martinville
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Beauty and Health
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content: Beauty and Hygiene Products: Hair Care and Enhancement
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content: Hair Care Products
creditLine: label: Credit Line
content: The Fournet Drugstore Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0475.187
label: accession number
content: 1985.0475
label: catalog number
content: 1985.0475.187
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
label: Object Type
content: Cosmetics
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: glass (container material)
label: Physical Description
content: plastic (container material)
label: Physical Description
content: paper (container material)
label: Measurements
content: overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
label: Measurements
content: overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm