CBS News nameplate
date: label: date made
content: 1930s-1951
name: label: Associated Name
content: CBS
label: graphic artist
content: Weber, Martin J.
notes: label: Description
content: The black and white nameplate of CBS News before the network started using its "eye" logo. CBS News started broadcasting in 1920s as a radio broadcast. It was not until July 21, 1931that CBS began its first regularly scheduled television broadcast on an experimental station, W2XAB, in New York City. On October 20, 1951, the CBS "Eye" logo was introduced to the public and replaced the nameplate originally used as the network identification piece during station breaks. Martin J. Weber Studio produced the graphic nameplates for NBC and CBS before they switched to their recognizable logos. Even after CBS switched to its new logo, CBS still went to Weber to produce graphic designs based on the new logo which resulted in the film positives and proofs found in this collection.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York
topic: label: Subject
content: News
label: Subject
content: Technology
label: general subject association
content: Television
setName: label: See more items in
content: Work and Industry: Graphic Arts
label: See more items in
content: Advertising
label: See more items in
content: Communications
label: See more items in
content: Art
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0071.155
objectType: label: Object Name
content: proof, photographic
label: Object Type
content: Photomechanical Lithographic Processes
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 16 cm x 19.2 cm; 6 5/16 in x 7 9/16 in