Farmers Market (poster)
date: label: date made
content: 1991
name: label: maker
content: Goines, David Lance
notes: label: Description
content: David Lance Goines is known as a writer and lecturer as well as an illustrator and printer of both letterpress and offset lithography, his work much exhibited and collected throughout the country. But his Arts and Crafts influenced design is best known on his posters and in books. Goines was a recognized activist in Berkeley, associated with the Free Speech and Anti-War movements, and he did poster and book work for these movements.
label: Description
content: Alice Waters, who founded the Berkeley restaurant, Chez Panisse, was a founding inspiration of the fresh, local, and organic food movement. She met David Goines in the Berkeley Free Speech movement. They began to collaborate on a column, “Alice’s Restaurant” for the local alternative paper. She wrote the recipes and he provided the artwork. He collected and printed each column as Thirty Recipes for Framing and the entire set and individual prints from the set began to appear on Berkeley walls and beyond, establishing him with enough profits to buy the Berkeley Free Press, rechristened the St. Hieronymus Press.
label: Description
content: He issued his first Chez Panisse poster, "Red-Haired Lady," in 1972 and his most recent, "41st Anniversary," in 2012. In between is a series of anniversary posters, plus occasional others celebrating the restaurant's book releases, such as the Chez Panisse Café Cookbook, and other ventures. These works established his place as the primary artist associated with food and wine in the so-called Gourmet Ghetto. His early posters for Chez Panisse were soon followed by requests from other food and wine related sites and events, as well as from many other commercial entities.
label: Description
content: His 1991 poster, “Farmers Market” (number 148 in the Goines repertory) was commissioned by Chez Panisse on its twentieth anniversary, and made to honor their purveyors, those who supplied Chez Panisse with the fresh and local food for which they were famous. Goines was inspired by the 16th century portrait, “The Laughing Cavalier” by Franz Hals, a Dutch painter. In this instance, the Cavalier’s stand-in is a beautiful Afro-Caribbean woman, Jennifer Caminetti, with the bounty of nature drawn into and around her magnificent head wrap.
label: Description
content: Reimagining American cuisine, which was Water’s dream, involved reviving an old food-distribution system, the farmers market. Chefs, consumers, food producers (of produce, meats, chocolate, cheese, bread), and small farmers came together, marketing to and buying directly from each other. The new farmers markets helped create a community of shared values around the quality of food, inviting collaborations. Between 1960 and 2000, the number of farmers markets grew from around 100 to over 3,000. Increasingly, market organizers are also sponsoring food education programs in their local communities. The maturation of their inspirations into environmental and societal sustainability around food has established a solid foundation for good food to appear throughout the country.
place: label: place made
content: United States: California, Berkeley
setName: label: See more items in
content: Work and Industry: Graphic Arts
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content: Food
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content: Communications
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content: Art
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0089.01
label: accession number
content: 2012.0089
label: catalog number
content: 2012.0089.01
objectType: label: Object Name
content: print
label: Object Name
content: lithograph
label: Object Type
content: Lithograph
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 61 cm x 41.7 cm; 24 1/32 in x 16 13/32 in