Benjamin Franklin 4-tone breakdown advertisement for Martin J. Weber Studio
date: label: date made
content: 1950s-1980s
name: label: graphic artist
content: Weber, Martin J.
notes: label: Description
content: This photographic proof is a black and white copy of the 4-tone poster illustration made for Productionwise journal. The 4-tone process was one of the most popular of Martin J. Weber Studios' printing techniques used here as an advertisement for the Martin J. Weber Studios and the process. The advertisement shows how different tones printed in progressively off-set layers could produce a more realistic three-dimensional effect.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York
topic: label: Subject
content: Technology
setName: label: See more items in
content: Work and Industry: Graphic Arts
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content: Communications
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content: Advertising
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content: Art
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0071.091
objectType: label: Object Name
content: proof, photographic
label: Object Type
content: Photomechanical Lithographic Processes
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 28.1 cm x 35.4 cm; 11 1/16 in x 13 15/16 in