Gordon & Smith Skateboarding sticker
date: label: date made
content: 2015
notes: label: Description (Brief)
content: Gordon & Smith Skateboarding sticker is a red and white rectangle with a black border and black printing. Larry Gordon and Floyd Smith co- founded G&S Surfboards in the late 1950s but by the late 1960s it had grown into one of the largest skateboard manufacturers selling 500 Fibreflex skateboards a day. In 1964 they developed an innovative new board manufacturing technique that combined “Bo-Tuff, a fiberglass-reinforced epoxy with a maple wood core to create the Fibreflex skateboard.” This first laminated board revolutionized the skateboard industry and G&S became one of the first companies to sponsor a professional skateboard team. Skateboard stickers have always played an important role in skateboard advertising especially in the late 1980s and early 90s when small skate companies were emerging. Skate companies used this inexpensive and visually appealing media to advertise their companies, board models, skate contests, and skate teams. The stickers were often offered free through magazine offers and at skate shops where the most sought after were kept behind the counter.
label: Location
content: Currently not on view
topic: label: web subject
content: Sports
label: name of sport
content: skateboarding
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Advertising
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.0263.02
label: accession number
content: 2015.0263
label: catalog number
content: 2015.0263.02
objectType: label: Object Name
content: sticker, skateboarding
label: Object Name
content: skateboarding sticker
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 1 1/4 in x 6 1/4 in; 3.175 cm x 15.875 cm