Nor-Q.D. Oral Contraceptive
date: label: date made
content: ca 1972
name: label: maker
content: Syntex Laboratories
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Syntex Laboratories of Palo Alto, California, produced this Nor-Q.D. brand oral contraceptive around 1972. The white paper sleeve has a profile image of a young woman with multicolored floral design around her head. The package contains 42 yellow tablets in six groups of 7, with each labeled for a day of the week. This pills were taken daily without interruption, and contained progestin only, no estrogen.
label: Location
content: Currently not on view
place: label: place made
content: United States: California, Palo Alto
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Syntex Corporation, Syntex Corporate Archives
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1990.3201.04
label: catalog number
content: 1990.3201.04
label: nonaccession number
content: 1990.3201
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: paper (container material)
label: Physical Description
content: plastic (container material)
label: Physical Description
content: norethindrone, 0.35 mg. (drug active ingredients)
label: Measurements
content: overall: 14 cm x 10.7 cm; 5 1/2 in x 4 3/16 in
label: Measurements
content: overall: 1/4 in x 4 1/4 in x 5 5/8 in; .635 cm x 10.795 cm x 14.2875 cm