IBM DENKE (THINK) Sign
name: label: maker
content: IBM
notes: label: Description
content: This rectangular plastic desk sign reads "DENKE" in black lettering. “Denke” is German for “Think,” the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By 1950 IBM had offices in seventy-nine countries and created “THINK” signs in local languages.
label: Description
content: References:
label: Description
content: IBM 100, <i>A Culture of Think</i>, accessed September 4, 2014, <a href="http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/think_culture/transform"> A Culture of Think</a>
label: Description
content: Kevin Maney, <i>The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM</i> (Hoboken, New Jersey: John Wiley & Sons, 2003), 147–160.
label: Location
content: Currently not on view
setName: label: See more items in
content: Medicine and Science: Computers
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content: Computers & Business Machines
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content: American Enterprise
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of Tim Bergin
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2013.3049.02
label: nonaccession number
content: 2013.3049
label: catalog number
content: 2013.3049.02
objectType: label: Object Name
content: sign
physicalDescription: label: Physical Description
content: plastic (backing material)
label: Physical Description
content: metal (marked piece material)
label: Measurements
content: overall: 7 cm x 23 cm x 3 cm; 2 3/4 in x 9 1/16 in x 1 3/16 in