Apple Crate Label
name: label: referenced business
content: George F. Joseph Co.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This My Treat brand apple crate label was used by George F. Joseph of Yakima, Washington during the early 20th century. The lithographed label has an image of two red apples and a golden apple all still on a branch. The label calls the apples “Your Tasty Treat to Health.” Apple advertising would often focus on the health benefits of apples, (an apple a day keeps the doctor away!) a strategy that is seen on this label.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Washington, Yakima
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
label: See more items in
content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.139
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.139
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 8 3/4 in x 10 3/4 in; 22.225 cm x 27.305 cm