Lady Wildroot Shampoo
date: label: date made
content: ca 1950s
name: label: maker
content: Wildroot Company
notes: label: Description
content: Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
label: Description
content: Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, Buffalo
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Beauty and Hygiene Products: Hair Care and Enhancement
label: See more items in
content: Beauty and Health
label: See more items in
content: Hair Care Products
creditLine: label: Credit Line
content: Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1980.0698.127
label: accession number
content: 1980.0698
label: catalog number
content: 1980.0698.127
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
label: Other Terms
content: Cosmetics; Patent Medicines; Drugs; Liquid
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: glass (container material)
label: Physical Description
content: paper (container material)
label: Physical Description
content: plastic (container material)
label: Measurements
content: overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cm
label: Measurements
content: overall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm