Brevinor Oral Contraceptive
date: label: date made
content: ca 1980
name: label: maker
content: Syntex Pharmaceuticals Ltd.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Syntex Pharmaceutical Company of Maidenhead, England, manufactured this Brevinor brand oral contraceptive during the late 20th century. The purple cardboard container features an image of a rose on the exterior. The folded container opens to reveal 21 blue tablets arranged in a racetrack pattern with the day of the week above each pill on the lower half. The upper half of the insert contains detailed instructions on how to take the Brevinor tablets. The packet also includes information about Brevinor in a paneled comic-style fold-out page.
label: Location
content: Currently not on view
place: label: place made
content: United Kingdom: England, Maidenhead
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Syntex Corporation, Syntex Corporate Archives
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1990.3201.03
label: catalog number
content: 1990.3201.03
label: nonaccession number
content: 1990.3201
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: paper (container material)
label: Physical Description
content: plastic (container material)
label: Physical Description
content: norethisterone B.P., 0.5 mg. (drug active ingredients)
label: Physical Description
content: ethinyloestradiol B.P., 0.035 mg. (drug active ingredients)
label: Measurements
content: overall: 15 cm x 6.3 cm x 5 cm; 5 7/8 in x 2 1/2 in x 1 15/16 in
label: Measurements
content: overall: 3/8 in x 6 in x 2 5/8 in; .9525 cm x 15.24 cm x 6.6675 cm