Key chain made by Rookie Skateboards
date: label: date made
content: 2000
label: date made
content: 1996
notes: label: Description (Brief)
content: Key chain consisting of a silver colored, metal skateboard with "Rookie" engraved on the surface, on a circular key ring. Rookie skateboards, a company owned and operated by women was founded in New York City in 1996 by Jung Kwan, Elska Sandor and Catherine Lyons supplying skate gear and fashion specifically to women. The entrepreneurial skaters were tired of wearing clothes designed for women by men. Sandor explained, ''All the designs made for girls were being made by guys, so you either end up with something that was either porn or really cutesy.'' Skirts, form fitted pants and comfortable shirts became Rookies signature look along with the ‘no pink’ mantra. Rookie was often heralded for having both their boards and apparel manufactured in the United States but after 911 they struggled, due to their close proximity to ground zero, and began manufacturing their goods in Canada. Catering to street skaters in their urban New York City setting, Rookie sponsored some of the best pro street skaters of the era - Sean Kelling, Tino Razo and Jamie Reyes to name a few. No longer in business, Rookie left their mark on the NYC skate scene and continue to influence the skate market which has fostered its relationship with the growing number of female skaters.
label: Location
content: Currently not on view
topic: label: name of sport
content: skateboarding
label: web subject
content: Fashion
label: web subject
content: Women
label: web subject
content: Business
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Sports & Leisure
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0271.04
label: accession number
content: 2018.0271
label: catalog number
content: 2018.0271.04
objectType: label: Object Name
content: key chain, skateboarding
label: Object Name
content: key chain
physicalDescription: label: Physical Description
content: silver, sterling (overall material)
label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 2 3/4 in x 1 in x 1/4 in; 6.985 cm x 2.54 cm x .635 cm
label: Measurements
content: container: 2 in x 2 in x 1/2 in; 5.08 cm x 5.08 cm x 1.27 cm