Apple Crate Label
name: label: referenced business
content: Royal Fruit and Produce Co.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Laurie brand apple crate label was used by the Royal Fruit & Produce Company of Los Angeles, California during the early 20th century. The label was lithographed by the Western Lithograph Company of Los Angeles, California. The label has a dark blue background, with an image of a young girl holding an apple in one hand and reaching to pluck another from the name “Laurie.” Apple advertising would often promote the health benefits of apples. This young girl with healthy red cheeks reaching for a second apple to reinforced that idea.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: California, Los Angeles
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
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content: Crate Labels
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content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.113
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.113
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 8 1/8 in x 10 1/4 in; 20.6375 cm x 26.035 cm