Dietene, Instant, Reducing Formula, Chocolate Flavor
date: label: date made
content: mid-1960s
label: trademark registration date (DIETENE)
content: 1963-09-24
notes: label: Description
content: Yellow, blue, and white one pound can of Dietene with an opening key and instructions attached to the top of the can. Instuction sheet reads in part: "Dietene-The Hunger-Satisfaction Reducing Plan" and "Why You Will Like the Dietene Hunger-Satisfaction Reducing Plan: Satisfies your between-meal hunger; Controls your meal-time appetite; Establishes sound eating habits for permanent weight control; Provides professionally balanced nutrition necessary for energy and a feeling of well-being." Menus for the 100 calorie-a-day plan are printed on the back. The plan includes two 8-ounce Dietene milkshakes per day which provide 50% of the daily nutrition.
label: Description
content: Dietene was introduced in early 1934. The trademark was not registered until 1963, possibly because a Dietene fetilizer product was also on the market by the late 1950s. Dietene remained on the market at least until 1990. This specimen dates to about 1964 when a one pound can sold for about 2 dollars or a little less when on sale.
label: Location
content: Currently not on view
place: label: place made
content: United States: Minnesota, Minneapolis
setName: label: See more items in
content: Medicine and Science: Medicine
creditLine: label: Credit Line
content: Gift of Richard Peckman, R.Ph.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1993.0384.038
label: catalog number
content: 1993.0384.038
label: accession number
content: 1993.0384
objectType: label: Object Name
content: Diet Aid, weight loss
label: Object Name
content: diet aid, weight loss
label: Other Terms
content: Diet Aid, weight loss; Nutritional Products; Weight Loss; Powders
physicalDescription: label: Physical Description
content: protein (product ingredient)
label: Physical Description
content: vitamins (product ingredient)
label: Physical Description
content: minerals (product ingredient)
label: Physical Description
content: metal (container material)
label: Physical Description
content: paper (instructions material)
label: Physical Description
content: white (overall color)
label: Measurements
content: average spatial: 10.1 cm x 10.8 cm; 4 in x 4 1/4 in
label: Measurements
content: overall: 4 in x 4 1/4 in; 10.16 cm x 10.795 cm