United Farmworkers Poster
name: label: depicted (sitter)
content: Chavez, Cesar
label: associated; direct
content: United Farm Workers
label: maker
content: Lithographers and Photoengravers International Union
notes: label: Description
content: Cesar Estrada Chavez, the founder of the United Farm Workers of America, is one of the most recognized Latino civil rights leaders in the United States. A Mexican American born in Yuma, Arizona, his family lost their small farm in the Great Depression (1930s). Like many Americans, they joined the migration to California and worked for low wages in its great agricultural fields. The agricultural industry in the West was a modern, market-driven phenomenon. In 1965, the United Farm Workers of America, led by Cesar Chavez and Dolores Huerta, began its five-year Delano grape strike against area grape growers for equal wages for foreign workers. Filipino and Mexican Americans who labored in California vineyards were suddenly visible in the eyes of American consumers. The movement to boycott table grapes mobilized students and educated consumers across America. The text on this poster, printed around 1970, describes Chavez's vision of political and economic emancipation for farm workers. <i>La Causa</i>, or <i>The Cause</i>, as it was known among Mexican Americans, was the political and artistic touchstone of the Chicano movement.
label: Description (Spanish)
content: César Estrada Chávez, fundador del Sindicato de los Trabajadores Agrícolas de América (UFW, por sus siglas en inglés) es uno de los líderes más reconocidos de los derechos civiles de los latinos en Estados Unidos. Mexicoamericano, nacido en Yuma, Arizona, la familia perdió su pequeña granja durante la Gran Depresión (década de 1930). Al igual que muchos americanos, emigró hacia California para trabajar en los grandes campos agrícolas por un sueldo mínimo. La industria agrícola en el oeste era un fenómeno moderno, regido por el mercado. En 1965, el Sindicato de Trabajadores Agrícolas, conducido por César Chávez y Dolores Huerta, inició la huelga de la uva de Delano, la cual se prolongó durante cinco años, contra los productores de uva en pro de los derechos de paga de los trabajadores migratorios. Como consecuencia, los filipinos y mexicanoamericanos que trabajaban en los viñedos de California adquirieron una repentina presencia ante los ojos de los consumidores americanos. El movimiento de boicot a la producción de uva fresca movilizó a estudiantes y consumidores en toda América. El texto que se observa en este póster, impreso alrededor de 1970, describe la visión política de Chávez acerca de la emancipación política y económica de los trabajadores agrícolas. <i>La Causa</i>, como se la conocía entre los mexicoamericanos, era el pedernal político y artístico del movimiento chicano.
label: Location
content: Currently not on view
place: label: associated place
content: United States: California
label: Associated Place
content: Colombia: Caquetá, Puerto Rico
title: label: Title (Spanish)
content: Póster del Sindicato de los Trabajadores Agrícolas de América (UFW)
topic: label: general subject association
content: History
label: general subject association
content: Reform Movements
label: general subject association
content: Economic Protest
label: general subject association
content: Labor Unions
label: general subject association
content: Latino
label: general subject association
content: Migrant Workers
label: general subject association
content: Hispanics
label: general subject association
content: Race Relations
label: general subject association
content: Strikes and Boycotts
setName: label: See more items in
content: Political History: Political History, Women's History Collection; Political History, Reform Movements Collection
label: See more items in
content: Government, Politics, and Reform
label: See more items in
content: Work
label: See more items in
content: Mexican America
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content: Princeton Posters
creditLine: label: Credit Line
content: John A. Armendariz
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: PL.296849.35
label: catalog number
content: 296849.35
label: accession number
content: 296849
objectType: label: Object Name
content: poster
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: black; blue; brown; white; green (overall color)
label: Measurements
content: overall: 23 in x 17 1/2 in; 58.42 cm x 44.45 cm