Trunks worn by Charles Atlas in his "97 Pound Weakling" Advertisements
notes: label: Description (Brief)
content: Black and white zebra print trunks with brown lining and tape trim. Worn by Charles Atlas in his "97 Pound Weakling" advertisements. Charles Atlas began his career in the 1910s as a Coney Island strongman which led to his mail order fitness course in the mid-1920s. His ingenious "97 Pound Weakling" advertising campaign transformed the fitness world throughout the following decades.
label: Location
content: Currently not on view
topic: label: web subject
content: Sports
label: name of sport
content: fitness
label: level of sport
content: Professional
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: Charles Atlas, Ltd. (through Jeffrey C. Hogue)
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0150.01
label: accession number
content: 1998.0150
label: catalog number
content: 1998.0150.01
objectType: label: Object Name
content: trunks
physicalDescription: label: Physical Description
content: fabric, synthetic fur (overall material)
label: Physical Description
content: fabric, cotton (overall material)
label: Measurements
content: overall: 40 cm x 35 cm; 15 3/4 in x 13 25/32 in