American Motors Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to an American Mors automobile that was manufactured by the St. Louis Car Company of St. Louis, Missouri from 1906 until 1909. Émile Mors developed his Mors automobile in France around 1987, and the St. Louis Car Company decided to license his design in their attempt to branch out from their railway car manufacturing. The American Mors had a four-cylinder engine and sold for $2000 to $6250 depending on the body model. This emblem reads “NO./AMERICAN MORS/AM/ST. LOUIS CAR COMPANY/LICENSES UNDER PATENTS THE SOCIETE ANONYME D'ELECTRICITE ET D'AUTOMOBILES "MORS" PARIS, FRANCE."
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.011
label: accession number
content: 260303
label: catalog number
content: 325528.011
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile