Norlutin Oral Contraceptive
date: label: date made
content: ca 1960
name: label: maker
content: Parke, Davis and Company
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Parke-Davis and Company of Detroit, Michigan, manufactured this Norlutin brand oral contraceptive during the early 1960s. Norlutin was a very early progestin hormone that was synthesized from Mexican yams. The 30 white tablets are contained in a small amber glass bottle with tan label and red cap. This is a very early oral contraceptive, indicated by the high dosage (five milligrams) and lack of memory-aid packaging.
label: Location
content: Currently not on view
place: label: place made
content: United States: Michigan, Detroit
label: associated place
content: United States: Louisiana, Saint Martinville
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: The Fournet Drugstore Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0475.141
label: catalog number
content: 1985.0475.141
label: accession number
content: 1985.0475
objectType: label: Object Name
content: pharmaceutical, bottle of
label: Object Name
content: contraceptive, oral
label: Other Terms
content: pharmaceutical, bottle of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablets
physicalDescription: label: Physical Description
content: norethindrone, 5.0 mg (overall material)
label: Measurements
content: overall: 6 cm x 3 cm x 3 cm; 2 3/8 in x 1 3/16 in x 1 3/16 in
label: Measurements
content: overall: 2 in x 7/8 in; 5.08 cm x 2.2225 cm