Tony the Tiger™ Premium Cup
date: label: date made
content: 1964
name: label: maker
content: F. F. Mold & Die Works, Inc.
notes: label: Description
content: This cup is a plastic Tony the Tiger™ coupon or box-top premium, a prize used to incentivize purchase, made in 1964 by F. F. Mold & Die Works, Inc. Tony the Tiger™ made his advertising debut in 1952 as the cartoon mascot for Kellogg’s Frosted Flakes®. The Kellogg’s company was formed in 1906 by Will Keith Kellogg and the introduction of Kellogg’s Corn Flakes®. Since then, Kellogg’s has grown into a multi-national company, owing much of its success on growing and expanding their product base as consumer demands changed through the years.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Advertising
label: See more items in
content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Winifred M. Fiedler
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0076.30
label: accession number
content: 2012.0076
label: catalog number
content: 2012.0076.30
objectType: label: Object Name
content: cup
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: white (overall color)
label: Physical Description
content: orange (overall color)
label: Physical Description
content: black (overall color)
label: Physical Description
content: green (overall color)
label: Physical Description
content: red (overall color)
label: Measurements
content: overall: 3 1/2 in x 3 1/4 in x 2 3/4 in; 8.89 cm x 8.255 cm x 6.985 cm