Sugar Smacks Cereal Premium, “The Superman Time Capsule” Comic Book
date: label: Date made
content: 1955
name: label: maker
content: National Comics Publications Inc.
notes: label: Description
content: This miniature comic book featuring Superman was included in boxes of Kellog's Sugar Smacks Cereal in 1955. It is one of three comics that Kellog's, a long-time sponsor of the "Adventures of Superman" radio and television programs, provided as premiums that year. "The Superman Time Capsule" was written by Jerry Coleman, with art by Win Mortimer. Sugar Smacks was introduced in 1953, undergoing numerous name changes since that time. It is now known in the U.S. as "Honey Smacks."
label: Description
content: The character of Superman first flew into action in 1938. The costumed superhero was created by Jerry Siegel and Joe Shuster, two Jewish teenagers from Cleveland Ohio, who used, among other things, classical mythology and the era's popular science fiction and adventure writing for inspiration.
label: Description
content: With his debut in Action Comics #1, Superman became an instant sensation with audiences, inspired by the "Man of Tomorrow's" virtue and heroics at time when the Nation was slowly emerging from the economic catastrophe of the Great Depression and moving closer to World War.
label: Description
content: Born on the doomed planet Krypton, Superman was sent to Earth as a child, where our world's yellow sun granted him extraordinary powers such as flight, super-strength, near-invulnerability, as well as other extraordinary abilities including heat and X-Ray vision. As an adult living in the city of Metropolis, the alien, born Kal-El, protects his identity by assuming the persona of Clark Kent, a "mild-mannered" journalist.
label: Description
content: Fighting for "Truth and Justice," Superman birthed a cultural fascination with superheroes, and has become one of the most recognizable and influential fictional characters in history. In addition to comic books, the character has been explored in all forms of media, including radio, television, and film, and has been used to promote a variety of successful consumer products, educational initiatives and public service campaigns.
label: Location
content: Currently not on view
topic: label: Subject
content: Comics
label: Subject
content: Superman
label: Subject
content: Food Culture
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content: Culture and the Arts: Entertainment
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content: Advertising
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content: Comic Books
creditLine: label: Credit Line
content: DC Comics, Incorporated
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1987.0213.119
label: accession number
content: 1987.0213
label: catalog number
content: 1987.0213.119
objectType: label: Object Name
content: Booklet, Cereal Box
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 3 1/2 in x 7 in; 8.89 cm x 17.78 cm