Sara Lee Poppyseed Roll Box
notes: label: Description
content: In 1939, Walter Landor arrived in the United States to help install the British training pavilion at the New York World’s Fair. At twenty-six years old, Landor had left his home in Germany to study art and design in Britain, where he became the youngest Fellow of the Royal Society of Industrial Artists. With whispers of war circulating around Europe, Landor decided to stay in the United States and travelled to the West Coast in search of design work. In 1941, Landor and his new wife Josephine Martinelli founded Walter Landor and Associates (today Landor) in their San Francisco apartment. The company specialized in packaging and label design for a number of iconic brands ranging from Marlboro cigarettes to Aunt Jemima to Sara Lee. As the company expanded, Landor’s base of operations moved from his home through several locations until it settled in 1962 on the Klamath, a docked ferryboat in the San Francisco Bay that would become an iconic part of Landor’s own brand.
label: Description
content: In 1951, the Sara Lee Corporation (formerly Consolidated Foods) purchased the Kitchens of Sara Lee from a local Chicago baker and entrepreneur, Charles Lubin. As the 1950s progressed towards consumer convenience, consumers increasingly chose to purchase frozen bakery products from grocery stores rather than fresh from local bakeshops. In an effort to maintain its prominence in grocery stores filled with competition, Sara Lee consulted Landor. Landor suggested unifying the company’s products, over 70 different items, with enticing and related packaging. The newly designed packages included the famous red Sara Lee ribbon, food illustrations, recipes, and related product suggestions. Landor served as Sara Lee’s consultants for over 14 years.
label: Location
content: Currently not on view
creditLine: label: Credit Line
content: Bequest of Walter and Josephine Landor
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1993.0393.069
label: accession number
content: 1993.0393
label: catalog number
content: 1993.0393.-69
objectType: label: Object Name
content: Box
label: Object Name
content: food box
physicalDescription: label: Measurements
content: overall: 18 cm x 14.5 cm x 6.5 cm; 7 1/16 in x 5 11/16 in x 2 9/16 in