Software, America Online for Windows Version 3.0
date: label: date made
content: 1997
name: label: maker
content: America Online, Inc.
notes: label: Description
content: This installation disk for Version 2.5 of America Online is in a folding paper and plastic mailer with an advertising leaflet.
label: Description
content: In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed disks (later CDs) through various channels to get people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but including them with magazines, promotional materials at stores like Blockbusters, and other methods. This campaign went on for years and led to the creation of a variety of discs to appeal to individuals to try online services. (see the remainder of this acquisition, as well as acquisition 2016.3019).
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Virginia, Vienna
setName: label: See more items in
content: Medicine and Science: Computers
creditLine: label: Credit Line
content: Gift of Bernard S. Finn
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2010.3015.07
label: catalog number
content: 2010.3015.07
label: nonaccession number
content: 2010.3015
objectType: label: Object Name
content: software
physicalDescription: label: Measurements
content: overall: 30 cm x 15.3 cm x .7 cm; 11 13/16 in x 6 in x 1/4 in