Philip Morris Tin Advertisement Sign
name: label: associated person
content: Altieri, Albert
label: associated institution
content: Philip Morris
notes: label: Description (Brief)
content: Tin sign with an enamel advertisement reading “Call for Philip Morris” with a picture of “Johnny” holding an oversize pack of cigarettes. Johnny Roventini, popularly known as Johnny Philip Morris, was an American actor with dwarfism who was a spokesperson for Philip Morris for over 40 years until his retirement in 1974.
label: Location
content: Currently not on view
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: Albert (Johnny) and Raymond C. Altieri
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1983.0391.04
label: accession number
content: 1983.0391
label: catalog number
content: 1983.0391.04
objectType: label: Object Name
content: Sign
physicalDescription: label: Physical Description
content: tin (overall material)
label: Physical Description
content: enamel (overall material)
label: Measurements
content: overall: 14 7/8 in x 27 in; 37.7825 cm x 68.58 cm