Halo Shampoo
date: label: date made
content: ca 1959
label: product launch date
content: 1938
name: label: maker
content: Colgate-Palmolive Company
notes: label: Description
content: In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
label: Description
content: Over the years, the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
label: Description
content: In 1959, Colgate-Palmolive introduced this special formula for dry-hair. Both the new formula product and the "famous liquid gold Halo (America’s Favorite Shampoo)" received new bottle shapes. They were advertised as "the modern shampoo with extra shining action." Halo was still being sold into the late 1970s, although the packaging had changed a few more times over the years.
label: Location
content: Currently not on view
place: label: place made
content: United States: New York, New York City
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: Beauty and Health
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content: Beauty and Hygiene Products: Hair Care and Enhancement
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content: Hair Care Products
creditLine: label: Credit Line
content: Gift of Alan & Elaine Levitt
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0460.126
label: accession number
content: 1985.0460
label: catalog number
content: 1985.0460.126
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
label: Object Type
content: Cosmetics
physicalDescription: label: Physical Description
content: glass (container material)
label: Physical Description
content: plastic (container material)
label: Physical Description
content: paper (container material)
label: Measurements
content: overall: 4 1/2 in x 1 7/8 in x 1 1/8 in; 11.43 cm x 4.7625 cm x 2.8575 cm