My Mask Protects You
date: label: date made
content: 2020-06 through 2020-07
label: date made
content: 2020
name: label: maker
content: Robertson, Jennifer Ann Forbes
notes: label: Description
content: On March 11, 2020, the World Health Organization (WHO) declared that the COVID-19 outbreak had become a pandemic. On April 3rd, the Centers for Disease Control and Prevention (CDC) issued recommendations that Americans wear face masks. Throughout the pandemic, when discussing the benefits of wearing a mask, the CDC and local health departments emphasized that “when you wear a mask, you protect others as well as yourself.” In fact, this statement was deemed so important that it was listed as the first bullet point on the CDC’s website page, Guidance for Wearing Masks as of at least the spring of 2021.
label: Description
content: Despite this attempt to encourage mask wearing as a form of neighborliness, tensions over mask wearing became widespread almost immediately after the CDC’s announcement. Between March of 2020 and August of 2021, these tensions sometimes erupted into violence, with the first death over a request to wear a mask occurring in Flint, Michigan in May 2020 when Calvin Munerly, a security guard at a Dollar General store, was shot and killed after denying entry to a woman whose daughter was not wearing a face mask. Violence such as this, as well as the widespread politicization over mask wearing, made many Americans wary about directly requesting others to wear a mask.
label: Description
content: When the pandemic began, Jennifer Robertson, a resident of Norman, Oklahoma, was a graphic artist working in web design as well as social media and marketing communications. Like many others, Robertson lost her job as a result of the pandemic. Because she had, as she put it, “empty pockets and time on my hands,” she started a small marketing campaign to encourage mask-wearing. As Robertson noted, “masks were being politicized and people in my town weren’t wearing them.”
label: Description
content: Eager to change the narrative, Robertson created what she described as short, non-confrontational messages about mask wearing. She created seven designs and asked friends and neighbors to help her refine the message. The key aspect of Robertson’s ultimate message was “My Mask Protects You.” She originally created stickers with this message but because these items were not re-usable, she ultimately decided to share her message through pins/buttons and yard signs.
label: Description
content: Between June 2020 and July 2020, she used the fund-raising site, Kickstarter, to raise funds. After she had received the funds needed, she used her Kickstarter sponsors as a distribution system; sponsors received and distributed her products to their customers.
label: Description
content: Manufacturing yard signs became a booming business during the pandemic—as people used these signs to celebrate events such as birthdays, graduations, and weddings. During the pandemic, people also used yard signs to celebrate health care workers and promote public health messages. Yard signs became so popular that some companies which created yard signs saw an increase of over 700% in their business. This increase in yard signage meant that Robertson was able to easily find a local company which agreed to make the yard signs she had designed.
label: Description
content: In designing and distributing these materials, Robertson was building on a long-standing tradition in public health, specifically the use of pins and posters to promote public health messages. Historically, most of these pins and posters were created by governments or non-governmental organizations such as the Red Cross. But by 2020, when the COVID-19 pandemic emerged, easy access to commercial-grade printers as well as the ability to design and manufacture items such as pins through sites such as Café Press and Zazzle allowed many Americans to design, manufacture, and distribute their own public health messages. Robertson’s pin and yard signs are typical of this national trend in which Americans developed and shared their own public health messages.
label: Location
content: Currently not on view
place: label: place made
content: United States: Oklahoma, Norman
topic: label: Subject
content: Community
label: Subject
content: Health
label: general subject association; used; web subject
content: COVID-19 (Disease)
label: related event
content: COVID-19 Pandemic, 2020-2023
setName: label: See more items in
content: Medicine and Science: Medicine
creditLine: label: Credit Line
content: Gift of Jennifer Ann Forbes Robertson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2021.0172.02
label: catalog number
content: 2021.0172.02
label: accession number
content: 2021.0172
objectType: label: Object Name
content: yard sign
label: Object Type
content: Yard Sign
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 45 cm x 60 3/16 in x .4 cm; 17 23/32 in x 152.908 cm x 5/32 in