Moses Annenberg "Wisconsin" Spoon, 1915
date: label: date made
content: 1915
notes: label: Description
content: Moses Annenburg left Prussia to immigrate to America in 1885. In 1913, he asked his wife, Sadie, "What is the one thing you're always running out of?" "Teaspoons" she replied. This remark was the inspiration for the wildly popular souvenir promotion campaign across America. He developed a subscription circulation promotion idea which was literally worth its weight in gold. The simple idea was to offer limited edition collectible "state" teaspoons redeemable only through a coupon published in his newspaper. Several million spoons representing the then 48 states and Canadian provinces were sold on the North American continent and by 1917 he was a millionaire.
label: Location
content: Currently not on view
place: label: place made
content: United States
setName: label: See more items in
content: Work and Industry: Retail and Marketing
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0047.01
label: catalog number
content: 2018.0047.01
label: accession number
content: 2018.0047
objectType: label: Object Name
content: spoon
physicalDescription: label: Physical Description
content: metal (overall material)
label: Physical Description
content: silver (overall color)
label: Measurements
content: overall: 6 in x 1 1/4 in x 1 in; 15.24 cm x 3.175 cm x 2.54 cm