"I Want My MTV" Button
date: label: date made
content: 1982
notes: label: Description
content: This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Popular Entertainment
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of William L. Bird
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.3076.01
label: catalog number
content: 2015.3076.01
label: nonaccession number
content: 2015.3076
objectType: label: Object Name
content: button
physicalDescription: label: Physical Description
content: metal (overall material)
label: Measurements
content: overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm