Microgynon 30 ED Oral Contraceptive
name: label: maker
content: P. T. Schering Indonesia
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: P. T. Schering of Indonesia produced this Microgynon 30 ED brand oral contraceptive around 1996. The back lists the abbreviations for the days of the week in Bahasa. The 28 pills are arranged in a racetrack pattern with arrows directing the patient which pill to take. These pills were distributed by an Indonesian subsidiary of Schering.
label: Location
content: Currently not on view
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Dr. Linda S. Potter
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1997.0360.06
label: catalog number
content: 1997.0360.06
label: accession number
content: 1997.0360
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: ethinyloestradiol, .030 mg. (drug active ingredients)
label: Physical Description
content: levonorgestrel, .15 mg. (drug active ingredients)
label: Measurements
content: overall: 3.8 cm x 11 cm x .4 cm; 1 1/2 in x 4 11/32 in x 5/32 in
label: Measurements
content: overall: 1 1/2 in x 4 1/4 in x 1/4 in; 3.81 cm x 10.795 cm x .635 cm