Soybean Souvenir, Lucite Block
name: label: maker
content: Monsanto Corporation
notes: label: Description
content: This marketing souvenir was used to promote the release of Roundup Ready soybeans in 1996. These soybeans, resistant to the weed killer Roundup, were the first widely successful genetically engineered crop. While expensive, the new seeds made cultivating (plowing weeds) or hand-weeding unnecessary solving a major labor problem for farmers. In 2000, only four years after introduction, over fifty percent of American soybean acreage was planted in GMO beans and by 2007 the figure was 91 percent. While most scientists thought the biotech seed posed no greater danger to the environment than conventional seeds, some members of the public worried about the safety of the new product.
setName: label: See more items in
content: Work and Industry: Production and Manufacturing
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content: Industry & Manufacturing
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content: American Enterprise
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content: Agriculture
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of Monsanto Corporation through Douglas W. Rushing
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2013.0024.01
label: catalog number
content: 2013.0024.01
label: accession number
content: 2013.0024
objectType: label: Object Name
content: lucite block
physicalDescription: label: Physical Description
content: lucite (overall material)
label: Measurements
content: overall: 3 3/4 in x 2 3/4 in x 1 in; 9.525 cm x 6.985 cm x 2.54 cm