Rising Haze IPA
date: label: date made
content: ca 2019
label: date made
content: 2020
notes: label: Description
content: This menu board hung behind the bar in the taproom of Highland Brewing Company, in Asheville, North Carolina. It advertised one pint of Rising Haze IPA for $6.00. The menu board is made of wood, likely sycamore, harvested from the brewery's 40-acre property.
label: Description
content: Highland Brewing Co. debuted this beer in 2020, as the COVID-19 pandemic was impacting all sectors of the American economy and American social life. The style of beer is a hazy India Pale Ale (IPA), the most popular style of craft beer in the U.S. in 2020. Typically, these beers are opaque ("hazy") and feature aromatic, fruity flavor profiles due to the abundant quantities of hops used. The beer's name and the can design reference the brewery's location in the Blue Ridge Mountains. The brewery owner explained that "Rising Haze" also came to symbolize the need to rise out of the haze of the COVID-19 pandemic and the other challenges of 2019 and 2020.
label: Description
content: The brewery describes this beer as "naturally hazy, with vibrant and juicy notes of citrus, pineapple, and apricot." It contained 7.0% alcohol by volume. In 2021, the recipe included Mosaic, Ekuanot, Galaxy, Citra, Centennial, and Apollo hops. Malts were 2-Row, Malted Wheat, Flaked Wheat, Carapils, and Malted Rye.
label: Description
content: Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
label: Location
content: Currently not on view
place: label: place made
content: United States: North Carolina, Asheville
topic: label: associated subject
content: Infectious diseases
label: associated subject
content: COVID-19 (Disease)
label: associated subject
content: Public Health
label: associated subject
content: 2019-nCoV disease
label: associated subject
content: Disease prevention
label: associated subject
content: 2019 novel coronavirus disease
label: related event
content: COVID-19 Pandemic, 2020-2023
setName: label: See more items in
content: Work and Industry: Food Technology
creditLine: label: Credit Line
content: Gift of Highland Brewing Company through Leah Ashburn
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2021.0108.03
label: accession number
content: 2021.0108
label: catalog number
content: 2021.0108.03
objectType: label: Object Name
content: menu board
physicalDescription: label: Physical Description
content: wood, clalk paint (overall material)
label: Measurements
content: overall: 25.5 cm x 45.3 cm x 8.5 cm; 10 1/32 in x 17 27/32 in x 3 11/32 in