Loestrin 1.5/30 Oral Contraceptive
date: label: date made
content: ca 1974
name: label: maker
content: Parke, Davis and Company
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Parke-Davis and Company of Detroit, Michigan, produced this Loestrin 21 1.5/30 brand oral contraceptive around 1974. The packaging of the Loestrin features a photograph of a young woman. To maintain the routine of taking a daily pill, many manufacturers began including a fourth week of pills that were supplements or inert. This Loestrin regimen contains 28 pills, including 7 tablets that were iron supplements. Included is a packet entitled “What you should know about ‘the pill.’” The pills came in a white plastic compact case decorated with a raised floral design.
label: Location
content: Currently not on view
place: label: place made
content: United States: Michigan, Detroit
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
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content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1981.0760.031
label: accession number
content: 1981.0760
label: catalog number
content: 1981.0760.031
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: Contraceptives; Patent Medicines; Drugs; Non-Liquid
physicalDescription: label: Physical Description
content: norethindrone acetate, 1.5 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 30 mcg. (drug active ingredients)
label: Physical Description
content: ferrous fumarate, 75 mg (drug active ingredients)
label: Measurements
content: overall: 8.4 cm x 13.7 cm x 1.5 cm; 3 5/16 in x 5 13/32 in x 19/32 in
label: Measurements
content: overall, box: 3 1/4 in x 5 3/8 in x 5/8 in; 8.255 cm x 13.6525 cm x 1.5875 cm
label: Measurements
content: overall, pill case: 2 3/4 in x 4 1/2 in x 3/8 in; 6.985 cm x 11.43 cm x .9525 cm