Levlen 28 Oral Contraceptive
date: label: date made
content: ca 1985
name: label: maker
content: Berlex Laboratories, Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Berlex Laboratories, Inc. of Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1985. The monthly dosage of 28 pills is arranged in 4 weekly rows labeled by day of the week and dispensed in a plastic compact case. Included in this physician's sample is a booklet entitled “What you should know about your new oral contraceptive.”
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Wayne
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0655.08
label: catalog number
content: 1988.0655.08
label: accession number
content: 1988.0655
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: oral contraceptive, case of; box; Contraceptive; Oral Contraceptive
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: levonorgestrel, 0.15 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.03 mg (drug active ingredients)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: plastic (slidecase material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: paper (booklet, sheet material)
label: Measurements
content: overall: 1.7 cm x 10.6 cm x 13.8 cm; 11/16 in x 4 3/16 in x 5 7/16 in
label: Measurements
content: overall: 3/4 in x 4 1/4 in x 5 1/2 in; 1.905 cm x 10.795 cm x 13.97 cm