CLIO Award Certificate
date: label: date made
content: 1987
notes: label: Description
content: In 1987, advertising woman, Sara Sunshine won the first Clio Award given for work in the new category of the “Hispanic Market.” The golden Clio award came with this certificate. As a historical document, the certificate tells us who created the commercial, the name of the ad, and the year it was released. Sunshine won this award for a Pepsi commercial titled “Drummer,” that she wrote while at Siboney Advertising in New York in 1986-87.
label: Description
content: Sunshine began her career in advertising with Publicidad Siboney in Havana, then immigrated to New York where she joined the newly-formed SAMS, Spanish Advertising and Marketing Services, in 1962. The fledgling agency, created by Luis Diaz Albertini, had four staff, all Cuban refugees. At SAMS, Sunshine quickly assumed all of the duties of chief creative officer and then some, from writing copy and directing art to producing radio and print advertising. She even did market research. She would later co-found Siboney Advertising in New York and then join Bravo Advertising in the late 1990s. She won the Clio while at Siboney, a testament to her creative work but also symbol that marked the rise of Hispanic advertising in the United States.
label: Description
content: The Clio Awards date to 1960, when American TV and Radio Commercials Festival awarded the first ones for outstanding advertising in broadcasting. The golden statuette, reminiscent of Hollywood’s Oscar but designed in the late 1950s by African-American graphic artist and advertiser, George Olden. In later decades the award would become known as the “Oscars of advertising.” Advertising has always been more than a way to communicate and sell things; since its earliest years, it has also been a commercial art form and a craft. Awards such as the Clio have been important ways for advertisers to judge and reward the most innovative, effective, and creative work in the field.
label: Location
content: Currently not on view
topic: label: Subject
content: Latino
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: Gift of Sara Sunshine
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.0209.14
label: catalog number
content: 2015.0209.14
label: accession number
content: 2015.0209
objectType: label: Object Name
content: award certificate
physicalDescription: label: Measurements
content: overall: 18 3/4 in x 12 in; 47.625 cm x 30.48 cm
label: Measurements
content: certificate:;