Ajax Six Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to an Ajax Six automobile that was manufactured by the Nash Motor Car Company in Racine, Wisconsin from 1925 until 1926. Charles Nash decided to call his $1000, six-cylinder engine, 40 horsepower car the Ajax in reference to the mythological hero. This negated the use of the trusted Nash brand name, and early ads stressed that “Ajax is Nash and Nash is Ajax.” The message did not get through to the consumers, and by 1926 the car was renamed the Nash Light Six and new nameplates and hubcaps were shipped to dealers to make the name change immediately. This emblem has a black enamel background with the text “AJAX/SIX” in white with a white banner below that reads “NASH-BUILT” in black.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.006
label: accession number
content: 260303
label: catalog number
content: 325528.006
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile