Chalmers Motor Company Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Chalmers-Detroit automobile that was manufactured by the Chalmers-Detroit Motor Car Company of Detroit, Michigan from 1908 until 1910. Bothe the automobile and the company dropped the Detroit from their name in 1910, as Chalmers-Detroit was reorganized into the Chalmers Motor Car Company. Chalmers produced very popular cars, with production rates hitting 20,000 units in 1915, but by the 1920s the auto industry was facing financial difficulties due to over-expansion and recession, and Chalmers was purchased by Maxwell, which was soon subsumed by Chrysler. This radiator emblem has a blue enamel background with a white interlocked “CD” in the center. The rim of the badge has gold lettering that reads “CHALMERS-DETROIT MOTOR CO./DETROIT, MICH. U.S.A.”
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: Transportation
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content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.044
label: accession number
content: 260303
label: catalog number
content: 325528.044
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile