Orange Crate Label
name: label: referenced business
content: McDermont Fruit Company
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Blue Circle brand orange crate label was used by the McDermont Fruit Company of Riverside, California during the early 20th century. The label was lithographed by the Western Lithograph Company of Los Angeles, California. The label has a blue background with different size light blue circles, and an image of an orange labeled Sunkist. The label also has the Sunkist logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: California, Riverside
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
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content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.120
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.120
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm