Mandarin Restaurant Matchbook
notes: label: Description
content: Original silky-textured, metallic-red matchbook from The Mandarin, in San Francisco, California, a restaurant owned by Cecilia Chiang. Features the restaurant’s original logo, in black, of a Chinese woman in Qing dynasty regalia, framed within a circular design.
label: Description
content: In black lettering, the back of the matchbook says “SAN FRANCISCO AND BEVERLY HILLS.” In the bottom left-hand corner is a drawing of a telephone with, “673-8812—SAN FRANCISCO,” “272-0267—BEVERLY HILLS,” to the right of the drawing.
label: Description
content: A matchbook is a small paper board folder to encompass a quantity of matches. The manufacturing of matchbooks peaked in the 1940s and 1950s, but declined with the arrival of the lighter. Matchbooks serve as a popular form of advertisement for an establishment. They have become a popular customer freebie at a dine-in restaurant. Cecilia Chiang offered matchbooks at her restaurant The Mandarin, with a customized logo and name. Although the ban on smoking in restaurants was placed into effect in 1998, making the ashtray more insignificant in the restaurant setting, matchbooks have not declined in restaurant culture but have gained popularity.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Asian Pacific American Business
label: See more items in
content: Food
creditLine: label: Credit Line
content: Cecilia Chiang
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0115.05
label: catalog number
content: 2011.0115.05
label: accession number
content: 2011.0115
objectType: label: Object Name
content: Matchbook
label: Object Name
content: matchbook
physicalDescription: label: Measurements
content: overall: .7 cm x 5 3/32 in x 5 3/32 in; 9/32 in x 12.954 cm x 12.954 cm