Pelé Soccer Jersey
date: label: date made
content: 2004
name: label: maker
content: Nike, Inc.
notes: label: Description
content: Soccer star Pelé gave this signed Brazilian Football Confederation (CBF) yellow jersey to advertising agent Tony Dieste, of Dieste, Inc. after performing in a television commercial titled "World Cup" promoting Sierra Mist, in 2004. In the commercial, 14-year old soccer phenom Freddy Adu takes a break from practice and both players crack open a cooler and reach for the last Sierra Mist at the same time. The two duke it out with a series of highly skilled and elaborate tricks to win the drink. Though Adu wins the show off, Pelé snags the bottle while Adu circles the field in celebration.
label: Description
content: Dieste, Inc., founded in 1995 by Tony Dieste and Warren Hamel, is a leader in mutlicultural marketing and has won multiple awards including several Cannes Lions, the highest award possible in the field of creative advertising and communications. The national collections hold a sampling of their work.
label: Description
content: Originally planned as Spanish-only, the commerical also ran in English. Signed by Pelé in black ink on the front.
label: Description (Spanish)
content: La estrella de fútbol Pelé le dio esta camiseta amarilla firmada por la Confederación Brasileña de Fútbol (CBF) al agente de publicidad Tony Dieste, de Dieste, Inc. después de hacer un comercial de televisión titulado "World Cup" promocionando Sierra Mist, en el 2004. En el comercial, el fenómeno del fútbol de solo 14 años de edad, Freddy Adu toma un descanso de la práctica y ambos jugadores abren una hielera y tratan de agarrar el último Sierra Mist al mismo tiempo. Los dos compiten con una serie de trucos de fútbol para ganar la bebida. Aunque Adu gana la competencia, Pelé agarra la bebida mientras Adu da vueltas en el campo para celebrar.
label: Description (Spanish)
content: Dieste, Inc., fue fundada en 1995 por Tony Dieste y Warren Hamel. Dieste, Inc. es líder en marketing multicultural y ha ganado múltiples premios, incluyendo varios Cannes Lions, el premio más prestigiado en el área de publicidad y las comunicaciones. La colección nacional de NMAH tiene muestras de su trabajo de marketing.
label: Description (Spanish)
content: Originalmente planeado solo en español, el comercial también se transmitió en inglés. Firmada por Pelé en tinta negra al frente.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
creditLine: label: Credit Line
content: Gift of Dieste, Inc.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.0307.01
label: catalog number
content: 2015.0307.01
label: accession number
content: 2015.0307
objectType: label: Object Name
content: Shirt
label: Object Name
content: jersey
physicalDescription: label: Physical Description
content: fabric (overall material)
label: Physical Description
content: yellow; green (overall color)
label: Measurements
content: overall: 30 in x 38 in x 1/2 in; 76.2 cm x 96.52 cm x 1.27 cm