117th Rose Parade
date: label: date made
content: 2006
label: date made
content: 2006-01-02
notes: label: Description
content: Eduardo Kachskovsky had a long career at KMEX-TV (Univision) starting in 1980 and serving the Latino community. He worked from 1989 to 2004 in various roles from producer/director to creative director of live news and events. Such events ranged from award shows and political debates to the annual Rose Parade. Spanish-language TV stations were committed to co-sponsoring and televising events that promoted education, health, and civic understanding among communities of viewers. In addition, they invested in the needed staff, reporters, and technology to go on location and connect audiences to live events. If there was an event in LA, “Kach” was probably there. His collection includes not only press badges and a KMEX jacket, but also photographs and an oral history.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: Eduardo Kachskovsky desarrolló una extensa carrera en KMEX-TV (Univision) a partir de 1980 y sirvió a la comunidad latina. Se desempeñó en distintas funciones de 1989 a 2004, desde productor / director hasta como director creativo de noticias y eventos en vivo. Dichos eventos iban desde entregas de premios y debates políticos hasta el Desfile de las Rosas anual. Los canales de televisión en español se comprometieron a copatrocinar y televisar eventos que promovieran la educación, la salud y el entendimiento cívico entre las comunidades de televidentes. Además, invirtieron en el personal, los reporteros y la tecnología necesaria para trasladarse hasta los lugares y conectar a las audiencias con los eventos en vivo. Allí donde hubiera un evento en Los Ángeles, probablemente estaría "Kach". Su colección incluye insignias de prensa y una chaqueta KMEX, al igual que fotografías y una historia oral.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: related
content: United States: California, Pasadena
topic: label: general subject association
content: Hispanics
label: general subject association
content: Latino
label: general subject association
content: Spanish
label: referenced
content: Parades
label: general subject association
content: Broadcasting
setName: label: See more items in
content: Work and Industry: Work
label: See more items in
content: Work
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0007.07
label: catalog number
content: 2018.0007.07
label: accession number
content: 2018.0007
objectType: label: Object Name
content: button
physicalDescription: label: Physical Description
content: circular (overall shape)
label: Physical Description
content: white; black; red (overall color)
label: Physical Description
content: metal (overall material)
label: Measurements
content: overall: 1/2 in x 1 1/2 in; 1.27 cm x 3.81 cm