jacket
date: label: date made
content: 1990 - 2000
label: date made
content: 1990 - 2000
name: label: referenced
content: Univision 34 Los Angeles
notes: label: Description
content: Jacket worn by engineer Sal Castillo at KMEX-TV (Univision) in Los Angeles. Jackets marked with the call letters for television stations identified wearers as affiliated with the station when they were on location in the community. Castillo served as Chief Engineer and Director of Technology/ Engineering at KMEX-TV, where he worked for over 30 years. The engineers at KMEX-TV had to be innovative and ingenious adapters of technology, often working with lower budgets for equipment than English-language stations.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: Esta chaqueta usada por el ingeniero Sal Castillo en KMEX-TV (Univision) en Los Ángeles. Las chaquetas marcadas con las letras de identificación de las estaciones de televisión distinguían a quienes las vestían como afiliados a la estación cuando se trasladaban dentro de la comunidad. Castillo se desempeñó como y director de tecnología / ingeniería en KMEX-TV, donde trabajó durante más de 30 años. Los ingenieros de KMEX-TV tenían que ser adaptadores de tecnología, innovadores e ingeniosos, ya que a menudo debían trabajar con presupuestos para equipo más bajos que las estaciones que transmitían en inglés.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: place made
content: United States
label: Associated Place
content: United States: California, Los Angeles
topic: label: general subject association
content: Latino
label: general subject association
content: Hispanics
label: general subject association
content: Spanish
label: general subject association
content: Television broadcasts
label: general subject association
content: News
label: general subject association
content: Media
setName: label: See more items in
content: Work and Industry: Work
label: See more items in
content: Clothing & Accessories
label: See more items in
content: Work
creditLine: label: Credit Line
content: Gift of Sal Castillo
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.0343.01
label: catalog number
content: 2017.0343.01
label: accession number
content: 2017.0343
objectType: label: Object Name
content: jacket
physicalDescription: label: Physical Description
content: blue (overall color)
label: Physical Description
content: denim (overall material)
label: Measurements
content: overall: 27 in x 21 in; 68.58 cm x 53.34 cm
label: Measurements
content: sleeves: 23 in; 58.42 cm