Buick Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Buick automobile that was manufactured by the General Motors Corporation from 1913 until the late 1930s. Early Buick cars had a stand-alone cursive Buick logo until around 1913 when this cursive Buick on a blue background was used until the 1930s. Around 1937 the company adopted the Scottish coat of arms of its founder, David Dunbar Buick as its logo. In 1960 the company revised this shield into their “Trishield” design seen in contemporary cars. Buick was incorporated in 1903 after a brief history as an engine maker dating to 1899. In 1904 the company was sold to William Durant, who used Buick as the basis for founding General Motors in 1908. Buick is still a model produced by General Motors, making it the oldest still-active American vehicle make.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.036
label: accession number
content: 260303
label: catalog number
content: 325528.036
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile