Néctar de Papaya / Papaya Nectar
name: label: maker
content: Goya Foods, Inc.
notes: label: Description
content: Goya Foods, an historic Hispanic-owned company, produced this papaya juice in the early 2000s. The jar carries the distinctive Goya trademarked label of white letters, known as the Goya Heavy font, on a dark blue background with a yellow line. Goya created a strong brand that used trademarked name font, and catchy slogan – “If it’s Goya, it’s got to be good,” – to compete in a crowded supermarket isles and remind consumers that they offered both a unique range of products designed for Latin American recipes.
label: Description
content: Don Prudencio Unanue Ortiz and his wife Carolina Casal, who immigrated from Spain to Puerto Rico and then to New York, started a small market that carried products associated with Lain foods in the 1930s. This was a risky undertaking in the Great Depression, but Unanue’s instincts were right; there was a large and growing market for their products. The family eventually moved the corporate headquarters to New Jersey in the 1970s and had manufacturing facilities across the United States.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: Exhibition
content: Inventing in America
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2000.0198.28
label: accession number
content: 2000.0198
label: catalog number
content: 2000.0198.28
objectType: label: Object Name
content: Can
physicalDescription: label: Measurements
content: overall: 7.6 cm x 6.5 cm; 3 in x 2 9/16 in