Halo Shampoo
date: label: date made
content: 1937-1953
name: label: collection
content: Reid Drugstore
label: maker
content: Colgate-Palmolive-Peet Company
notes: label: Description
content: In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double your money-back-guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
label: Description
content: Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s the product jingle,"Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
label: Description
content: The Halo bottle did not change much from 1939 into the 1950s. This example dates to that period.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Jersey City
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Beauty and Hygiene Products: Hair Care and Enhancement
label: See more items in
content: Beauty and Health
label: See more items in
content: Hair Care Products
creditLine: label: Credit Line
content: Gift of Blanche E. Reid
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1984.0351.325
label: accession number
content: 1984.0351
label: catalog number
content: 1984.0351.325
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
label: Other Terms
content: Cosmetics; Drugs
physicalDescription: label: Physical Description
content: cardboard (packaging material)
label: Physical Description
content: glass (container material)
label: Physical Description
content: plastic (container material)
label: Physical Description
content: paper (container material)
label: Measurements
content: overall, box: 4 1/8 in x 1 3/4 in x 1 in; 10.4775 cm x 4.445 cm x 2.54 cm
label: Measurements
content: overall, bottle: 3 1/2 in x 1 5/8 in x 1 in; 8.89 cm x 4.1275 cm x 2.54 cm