Software, America Online Version 7.0
date: label: date made
content: 2001
name: label: maker
content: America Online, Inc.
notes: label: Description
content: This promotional CD has America Online Version 7.0. The CD has a color painting of a toucan sitting on a branch in front of leaves. The promotion offered 1025 hours free for forty-five days.
label: Description
content: In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed floppy disks then CDs through various mechanism to get people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but including them with magazines, promotional materials at stores like Blockbusters, and other methods. The introduction of CDs made production significantly cheaper contributing the explosion. Jan Brandt on Quora states that at one point 50% of the CDs produced worldwide had an AOL logo on it. This campaign went on for years and led to the creation of a variety of discs to appeal to individuals to try online services.
label: Location
content: Currently not on view
setName: label: See more items in
content: Medicine and Science: Computers
creditLine: label: Credit Line
content: Gift of Kathryn Eberhart
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2016.3019.08
label: model number
content: AM702R1
label: catalog number
content: 2016.3019.08
label: nonaccession number
content: 2016.3019
objectType: label: Object Name
content: promotional disc
label: Object Type
content: compact discs
label: Object Type
content: software
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 1/16 in x 4 3/4 in; .15875 cm x 12.065 cm