Alesse -28 Oral Contraceptive Starter Pack
date: label: date made
content: ca 1998
name: label: maker
content: Wyeth Laboratories Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Wyeth Laboratories Inc. of Philadelphia, Pennsylvania, produced this Alesse-28 brand oral contraceptive starter pack around 1998. Alesse-28 is in a soft blue plastic zippered pouch that contains two foil-wrapped dial dispensers. This dial dispenser contains 21 pink combination hormone pills and 7 green inert pills. The starter pack includes five paper inserts detailing patient and product information including the booklet “Starting Out Right with New Alesse.”
label: Location
content: Currently not on view
place: label: place made
content: United States: Pennsylvania, Philadelphia
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Dr. Linda S. Potter
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1997.0360.11
label: accession number
content: 1997.0360
label: catalog number
content: 1997.0360.11
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: ethinyl estradiol, .0.02 mg (drug active ingredients)
label: Physical Description
content: plastic (case material)
label: Physical Description
content: foil (sealed packages (2) material)
label: Physical Description
content: vinyl (credit-card sleeves (2) material)
label: Physical Description
content: paper (booklet material)
label: Physical Description
content: paper (inserts (4) material)
label: Physical Description
content: levonorgestral, 0.1 mg (drug active ingredients)
label: Measurements
content: overall: 12 cm x 21.5 cm x 3.5 cm; 4 23/32 in x 8 15/32 in x 1 3/8 in
label: Measurements
content: overall: 8 1/4 in x 4 3/4 in x 1 5/8 in; 20.955 cm x 12.065 cm x 4.1275 cm