Maxwell Motor Company Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a vehicle manufactured by the Maxwell Motor Company of Detroit, Michigan between 1914 and 1925. Jonathan Maxwell and Benjamin Briscoe teamed up to produce vehicles as the Maxwell-Briscoe Motor Company from 1904 until 1914. In 1910 Briscoe founded his United States Motor Company, and corporation producing several different makes and models. When the USMC collapsed in 1914, Maxwell reorganized as the Maxwell Motor Company and moved production to Detroit. Maxwell produced a variety of cars in various body types until the company merged with Chrysler and ceased producing Maxwell makes in 1925. This red, white, and blue shield-shaped emblem has a blue upper and red and white-striped lower. The white stripe in the center reads “Maxwell” in black, encircled by a white band that reads “MOTOR/COMPANY” in silver.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: America on the Move
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content: Transportation
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content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.156
label: accession number
content: 260303
label: catalog number
content: 325528.156
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile