JogBra sample
name: label: maker
content: Miller, Hinda
notes: label: Description (Brief)
content: Sample for a pink colored JogBra with nylon straps and a wide elastic band at the bottom. The heat press “JB” logo on the upper left strap was added by Mel [Arbesfeld?], a factory manager in Puerto Rico with whom JBI, Inc. worked in the 1980s. Tags were never put on the inside because they caused chafing.
label: Description (Brief)
content: Lisa Lindahl, Hinda Miller, and Polly Palmer Smith, made their prototype of the jogbra from a pair of men's jock straps in the Costume Department at the University of Vermont. Lindahl, Miller, and Smith received US Patent 4,174,717 for an athletic brassiere on November 20, 1979. The Jogbra was the first example of the garments now known generally as sports bras, an industry that has grown in direct proportion to the increased participation of women in athletics since the passing of Title IX in 1972. Lisa Lindahl originally wanted to solve the problem of having sore breasts after running, resulting in the invention of the jog bra which has evolved into the sports bra as we know it today. Lindahl started the company Jogbra, Inc. in 1977 and then re-named it SLS, Inc. (for Smith, Lindahl, Schreiber) in early 1978. The name changed again to Jogbra Inc., for a brief time, before finally becoming JBI, Inc. in the early 1980s. JBI, Inc. was bought by Playtex Apparel, Inc. in 1990. Playtex Apparel was sold to the Sara Lee Corporation in 1991.
label: Location
content: Currently not on view
topic: label: web subject
content: Sports
label: name of sport
content: Running
label: web subject
content: Women
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2013.0322.03
label: accession number
content: 2013.0322
label: catalog number
content: 2013.0322.03
objectType: label: Object Name
content: bra, sports
physicalDescription: label: Physical Description
content: cotton (overall material)
label: Physical Description
content: nylon (overall material)
label: Measurements
content: overall: 12 1/2 in x 11 in; 31.75 cm x 27.94 cm