VARI-VUE Alka-Seltzer Ad
notes: label: Description
content: This is a small, 1960s flicker advertisement created by the Vari-Vue Company. The ad is selling Alka-Seltzer and it features a smiling mascot standing in front of a cup with bubbling Alka-Seltzer tablet in it. The mascot is wearing a suit that likens the medicine company’s signature fizzing tablets and a hat that reads “Pron-Tito” or, speedy, in Spanish.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.3087.01
label: catalog number
content: 2015.3087.01
label: nonaccession number
content: 2015.3087
objectType: label: Object Name
content: ad
physicalDescription: label: Physical Description
content: yellow (overall color)
label: Physical Description
content: aqua (overall color)
label: Physical Description
content: black (overall color)
label: Physical Description
content: plastic (overall material)
label: Physical Description
content: white (overall color)
label: Measurements
content: overall: 3 cm x 3.5 cm; 1 3/16 in x 1 3/8 in