Beacon Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to an Ace model automobile that was manufactured by the Continental Automobile Company of Grand Rapids, Michigan during 1933 and 1934. The Continental Motors Corporation manufactured a variety of engines for numerous automobile manufacturers during the early 20th century. In 1932 Continental Motors took over the De Vaux-Hall Company and produced the Continental-De Vaux brand automobile. In 1933 the Continental Automobile Company began to produce their own vehicles. Three models were produced at three different price points, the budget ($395) Beacon, the mid-range ($510) Flyer, and the high-end ($816) Ace. The curved emblem has a blue background and reads “BEACON” in silver lettering.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.023
label: accession number
content: 260303
label: catalog number
content: 325528.023
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile