Willys Six Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Willys Six automobile manufactured by the Willys Corporation of Toledo, Ohio during the 1930s. In 1907 John North Willys, an automobile dealer, became a partner in the Overland Automotive Division of the Standard Wheel Company. The Willys company tree is very complicated, emblematic of the many merges and separations that occurred among automobile companies during the early 1900s, but in general the Willys Corporation was founded by John North Willys to produce Willys, Willys-Overland, and Willys-Knight vehicles. A variety of Willys automobiles with six-cylinder engines had been manufactured since 1909, but the “Willys Six” model that this radiator emblem likely belonged to was produced during the 1930s. The blue emblem has a large red six in the center, with the silver text “Willys” on top of it. In smaller text on the rim the emblem reads “REG. U.S. PAT. OFF.”
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
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content: Radiator Emblems
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content: Transportation
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content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.252
label: accession number
content: 260303
label: catalog number
content: 325528.252
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile