El Teatro Puerto Rico jacket
date: label: date made
content: ca 1970s-1990s
label: date made
content: ca 1970s - 1990s
notes: label: Description
content: This “theater jacket” is from El Teatro Puerto Rico, or Puerto Rico Theatre, a landmark performance center and music hall in the Puerto Rican community of the Bronx in New York City. The theater was active from the 1940s until its first closure in 1970. Performer, Gilda Mirós received the jacket from Puerto Rican entrepreneur James Sánchez, who had purchased the Teatro Puerto Rico. Mirós also hosted radio shows from 1970s through the 1990s which attracted many top Latino artists. Many artists gave Mirós souvenir pins, which became part of the jacket, and added their signatures. The garment became an autograph book and living document of her relationship with Puerto Rican artists and actors.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: Esta “chaqueta de teatro” es del Teatro Puerto Rico, un centro de espectáculos y salón de música emblemático de la comunidad puertorriqueña del Bronx en la ciudad de Nueva York. El teatro funcionó desde la década de 1940 hasta su primer cierre en 1970. La intérprete Gilda Mirós recibió la chaqueta del empresario puertorriqueño James Sánchez, quien había comprado el Teatro Puerto Rico. Mirós también fue presentadora de programas radiales desde la década de 1970 hasta la de 1990, a los que atrajo a muchos de los mejores artistas latinos. Varios de ellos le obsequiaron broches de recuerdo que pasaron a formar parte de su chaqueta, junto con sus firmas. La prenda se convirtió en libro de autógrafos y documento su relación con artistas y actores puertorriqueños.
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
place: label: place made
content: United States
label: Associated Place
content: Puerto Rico
label: Associated Place
content: United States: New York, New York City
topic: label: general subject association
content: Latino
label: general subject association
content: Hispanics
label: general subject association
content: Spanish
label: general subject association
content: Costume
label: classified
content: Theater
label: general subject association
content: Entertainment
label: classified
content: Women's History
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Work
creditLine: label: Credit Line
content: Gift of Gilda Miros
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2016.0233.03
label: catalog number
content: 2016.0233.03
label: accession number
content: 2016.0233
objectType: label: Object Name
content: jacket
physicalDescription: label: Physical Description
content: white; black (overall color)
label: Physical Description
content: metal (pins material)
label: Physical Description
content: nylon (shell material)
label: Physical Description
content: polyester; nylon (lining material)
label: Measurements
content: overall flat: 27 in x 25 in; 68.58 cm x 63.5 cm
label: Measurements
content: waist: 16 3/4 in; 42.545 cm
label: Measurements
content: sleeve: 29 1/2 in; 74.93 cm
label: Measurements
content: shoulders: 21 in; 53.34 cm