McDonald's Clam Shell Container
date: label: Associated Date
content: 1975-1990
notes: label: Description
content: This off-white, polystyrene clam shell food container held one McDonald’s Big Mac™. Writing on overall container is brown for “Big Mac™” and the name “McDonald’s®” with McDonald’s® golden double arches logo. The Big Mac™, introduced in 1968 to the national market, consists of two regular beef patties with an extra bun slice separating them. The Big Mac™ was created as a way to compete with a similar sandwich offered at Big Boy®.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Food
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content: Advertising
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0349.06
label: accession number
content: 1998.0349
label: catalog number
content: 1998.0349.06
objectType: label: Object Name
content: container
physicalDescription: label: Physical Description
content: polystyrene (overall material)
label: Measurements
content: overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in