#NCBeer Pledge
date: label: date made
content: ca 2020
label: date made
content: 2020
notes: label: Description
content: The COVID-19 pandemic forced many breweries to make changes to their operations and the arrangement of public gathering spaces like taprooms. This sign was displayed in the taproom of Highland Brewing Company in Asheville, North Carolina. It informed customers that the brewery was adhering to safety guidelines recommended by the North Carolina Craft Brewers Guild and the North Carolina Department of Health and Human Services.
label: Description
content: Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
label: Location
content: Currently not on view
place: label: place made
content: United States: North Carolina, Asheville
topic: label: associated subject
content: Infectious diseases
label: associated subject
content: COVID-19 (Disease)
label: associated subject
content: Public Health
label: associated subject
content: 2019-nCoV disease
label: associated subject
content: Disease prevention
label: associated subject
content: 2019 novel coronavirus disease
label: related event
content: COVID-19 Pandemic, 2020-2023
setName: label: See more items in
content: Work and Industry: Food Technology
creditLine: label: Credit Line
content: Gift of Highland Brewing Company through Leah Ashburn
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2021.0108.16
label: accession number
content: 2021.0108
label: catalog number
content: 2021.0108.16
objectType: label: Object Name
content: sign
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 28 cm x 21.6 cm x .01 cm; 11 1/32 in x 8 1/2 in x in