IN-N-OUT Lap Mat, 1988
date: label: date made
content: 1988
notes: label: Description
content: This 1988 IN-N-OUT Burger lap mat is made of white paper with the company logo printed in the top left corner. “Your Choice Made Fresh!” heads the list of menu items. IN-N-OUT used this lap mat to explain their menu items, and to reinforce their message about the quality of their food.
label: Description
content: While fast-food restaurants have been around since the 1920s, drive-thru dining came of age in car-crazy California in the 1950s. IN-N-OUT Burger was an early part of this trend, opening in 1948 at the intersection of Francisquito and Garvey in Baldwin Park, California. In the beginning, founders Harry Snyder and his wife Esther did all of the shopping, preparation, and accounting themselves. They also adopted a two-way speaker system, enabling customers to place their order without leaving their cars.
label: Description
content: Eating in the car quickly caught on in the United States and IN-N-OUT’s decision in 1961 to offer customers paper “lap mats” to protect their clothing reflects the popularity of the practice. Harry Snyder began hand cutting the brown paper used by bakeries for packaging buns into rectangular mats. He soon switched to pink butcher paper thinking it would make dashboard dining a more enjoyable experience. When a printing company contacted Snyder in 1971 about replacing the butcher paper with printed lap mats, Snyder saw an opportunity to provide consumers with more information. Early versions of the lap mats featured maps of the local area and information on other IN-N-Out Burger locations. By the 25th anniversary in 1973, IN-N-Out Burger had 13 restaurants in Los Angeles County, all featuring a two-lane drive-thru and a limited amount of outdoor seating. In 1979, IN-N-Out opened its first single lane drive-thru facility with a large open dining room, a design that became the model for future expansion. In 2012, IN-N-OUT Burger had 281 locations in California, Nevada, Arizona, Texas, and Utah and remains a popular destination for both locals and tourists who want to eat on the go.
setName: label: See more items in
content: Work and Industry: Food Technology
label: See more items in
content: Food
label: See more items in
content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of In-N-Out Burger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0087.02
label: catalog number
content: 2012.0087.02
label: accession number
content: 2012.0087
objectType: label: Object Name
content: place mat
label: Object Name
content: placemat
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 10 1/8 in x 14 in; 25.7175 cm x 35.56 cm