Production drawing of Snoopy for Metropolitan Life Insurance Company advertisement
date: label: date made
content: ca 1987
name: label: Associated Name
content: MetLife
label: Associated Name
content: Schulz, Charles M.
notes: label: Description
content: Production drawing used in the making of an animated 1987 MetLife (Metropolitan Life Insurance) television commercial featuring "Snoopy" from the comic strip <i> Peanuts .</i>
label: Description
content: Charles Schulz’s <i>Peanuts</i> was a syndicated newspaper comic that ran from 1950-2000. Originating from Schultz’s original cartoon <i>Lil Folks </i>, <i>Peanuts</i> became one of the most popular comic strips ever, running in over 2,6000 newspapers, developing into a massive multi-media franchise and marketing juggernaut. The strip, whose 17,897 cartoons were all written and drawn by Schulz, was noted its psychological depth and a philosophical bent, as well as for providing a humorous yet honest window into interpersonal relationships and life’s myriad challenges. Featuring only children and animals as characters, including the depressed yet perseverant Charlie Brown his joyful, imaginative pet dog Snoopy, the security blanket wielding Linus and his “crabby” older sister Lucy, <i>Peanuts</i> established reoccurring stories and motifs that have become part of the world’s shared popular culture.
label: Location
content: Currently not on view
topic: label: Subject
content: Animation
label: Subject
content: Insurance
label: Subject
content: Snoopy
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Popular Entertainment
label: See more items in
content: Advertising
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2017.0170.03.2
label: accession number
content: 2017.0170
label: catalog number
content: 2017.0170.03.2
objectType: label: Object Name
content: drawing, animation production
physicalDescription: label: Physical Description
content: paper, pencil (overall material)
label: Measurements
content: overall: 10 1/2 in x 12 1/2 in; 26.67 cm x 31.75 cm