Colonel Sanders Weathervane
date: label: date made
content: 1960s
notes: label: Description
content: This weathervane is topped by a two-sided lithographed steel image of Harland Sanders in his genteel image as “Colonel Sanders”—a white suit, black string tie, and cane. The use of the image was meant to reinforce brand loyalty by featuring the company’s iconic founder at restaurants he franchised. The image sat atop the red and white steel cupola made by the Trachte Metal Buildings Company during the 1970s, sold to franchisees to present a unified image.
label: Description
content: Harland Sanders began selling his fried chicken at his filling station in North Corbin, Kentucky in 1934. Two years later the governor granted Sanders the honorary title of “Kentucky Colonel,” a title that was renewed in 1950 by Governor Lawrence Weatherby. Around then Sanders adopted the persona of a genteel Colonel with his suit, string tie, and cane. In 1952, Colonel Sanders licensed his chicken to Salt Lake City restaurant owner Peter Harman, and in 1955 he sold his store and traveled the country full-time selling franchises. By 1964 there were more than 600 franchisees, and Sanders sold his interest in the company for $2 million dollars.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Food
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of Kentucky Fried Chicken
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.0120.01
label: accession number
content: 2014.0120
label: catalog number
content: 2014.0120.01
objectType: label: Object Name
content: weathervane
physicalDescription: label: Physical Description
content: metal (overall material)
label: Measurements
content: overall: 69 3/4 in x 40 1/2 in; 177.165 cm x 102.87 cm