Norlestrin Fe Oral Contraceptive
name: label: maker
content: Parke Davis
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Parke-Davis and Company of Detroit, Michigan, produced this Norlestrin Fe brand oral contraceptive around 1968. The white and olive green cardboard box contains five white and olive green paper envelopes. Each contains a blister pack refill with 28 tablets. The blister pack contained 21 yellow Norlestrin tablets and 7 iron supplements and could be inserted into the Petipac tablet dispenser.
label: Location
content: Currently not on view
place: label: place made
content: United States: Michigan, Detroit
label: associated place
content: United States: Louisiana, Saint Martinville
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: The Fournet Drugstore Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0475.139
label: catalog number
content: 1985.0475.139
label: accession number
content: 1985.0475
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: norethindrone acetate, 1 mg (drug (yellow tablet) active ingredients)
label: Physical Description
content: ferrous fumarate, 75 mg (drug (brown tablet) active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.05 mg (drug (yellow tablet) active ingredients)
label: Physical Description
content: paper (envelope material)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: plastic (packaging material)
label: Measurements
content: overall: 9.5 cm x 5.3 cm x 3 cm; 3 3/4 in x 2 1/16 in x 1 3/16 in
label: Measurements
content: overall, box: 2 1/4 in x 3 7/8 in x 1 1/8 in; 5.715 cm x 9.8425 cm x 2.8575 cm
label: Measurements
content: overall, envelope: 2 in x 3 5/8 in x 1/4 in; 5.08 cm x 9.2075 cm x .635 cm