T-shirt, No Wimpy Wines
name: label: maker
content: Hanes Corporation
notes: label: Description
content: This gold-colored T-shirt from Ravenswood Winery in Sonoma, California, features the company’s unofficial motto “No Wimpy Wines!” above the well-known logo of three interlocking ravens.
label: Description
content: Joel Peterson, Ravenswood’s founder and inspired winemaker, is said to have uttered the phrase ““no pink, sweet, wimpy wines, no way” when asked in the late 1970s why he wasn’t making the wildly popular and lucrative “White Zinfandel” at his winery. He promoted the motto across the country to an audience that quickly became fans of his red, dry, non-wimpy Zinfandel.
label: Description
content: Besides a great ad campaign that continues to run successfully, the “No Wimpy Wines!” T-shirt stands for the very modern movement among some California winemakers to bring a new audience into a world once considered stuffy and too serious.
topic: label: Subject
content: Wine
setName: label: See more items in
content: Work and Industry: Food Technology
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content: Food
label: See more items in
content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Joel Peterson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2011.0150.16
label: catalog number
content: 2011.0150.16
label: accession number
content: 2011.0150
objectType: label: Object Name
content: t-shirt