Variation Maidenform Bra
date: label: date made
content: 1936
name: label: maker
content: Maidenform
notes: label: Description
content: This 1936 peach-colored Variation bra had separate cups for each breast, providing support with an elastic band below. In the early 1920s, New York dressmakers Enid Bissett and Ida Rosenthal began selling bras like these that created a more ‘natural’ look than the contemporary flat-chested styles. The look caught on and sales rose quickly. Their company, Maiden Form, sold over 1 million Variation bras and remained profitable throughout the Depression.
place: label: place made
content: United States: New York, New York City
setName: label: See more items in
content: Home and Community Life: Costume
label: See more items in
content: Clothing & Accessories
label: See more items in
content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Maidenform, Inc.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1997.0117.18
label: design patent number
content: 98.090
label: accession number
content: 1997.0117
label: catalog number
content: 1997.0117.18
objectType: label: Object Name
content: brassiere
label: Object Type
content: Underwear
label: Object Type
content: Woman
label: Object Type
content: Brassiere
label: Object Type
content: Upper Body
physicalDescription: label: Physical Description
content: cotton (overall material)
label: Physical Description
content: elastic (overall material)