[Apollo 8 flight to moon 1969 stamp promoting Hasselblad camera]
date: label: date made
content: 1968-05-05
notes: label: Description
content: This is an addressed and mailed postcard for the May 5, 1969 first day of issue/first day cover of the United States to commemorate Apollo 8's December 24, 1968 circumnavigation of the moon.
label: Description
content: The front of the postcard is vertically oriented and depicts an image of the Earth rising above the moon, taken from Apollo 8, along with two illustrations of Hasselblad cameras and text below. The text reads: "The design of the new U.S. postage stamp is based on this photograph taken with a Hasselblad 500EL by NASA astronauts."
label: Description
content: The back of the postcard contains text on the left, a postmark, the stamp, a post cancellation mark, and an address label.
label: Description
content: The text reads: "To celebrate the historic Apollo 8 flight, we are pleased to send you this First Day Cover of the new 6 ¢ U.S. Postage Apollo 8 commemorative stamp. The picture and stamp clearly demonstrate the thrilling role Hasselblad and its 500EL camera played in recording man's first closeup views of the moon and the earth as seen from the moon.
label: Description
content: The space 500 EL looks very much like the earth photographer's electrically driven Hasselblad 500EL. The earth EL is a bit fancier, of course. But both Hasselblads are brothers under teh skin. Which only goes to prove that Hasselblad excellence is the same sixty miles above the moon as it is on earth.
label: Description
content: Hasselblad has been bringing perfect photographs back from space since 1962. (It estaglished its reputation on earth long before that!) All Hasselblad owners naturally take pride in the thrilling visual record of Apollo 8. But have you seen the 500 EL, and read about its capabilities? Or may we send you a special folder on the earth E? Or a complete catalog describing the 500 EL and all other Hasselblad producs? Simply write a post card to Paillard Incorporated, 1900 Lower Road, Linden, N.J., 07036."
label: Description
content: The postmark reads: "Houston, TX May 5 1969"
label: Description
content: The stamp is vertically oriented and depicts the image taken from Apollo 8 of the Earth rising above the moon. Yellow text in the middle of the image reads: "In the beginning God..." The bottom of the stamp contains text in blue ink: "APOLLO 8," and below that "SIX CENTS UNITED STATES"
label: Location
content: Currently not on view
topic: label: Subject
content: Stereography
label: Subject
content: Space Travel
label: Subject
content: Moon
label: Subject
content: Mail
setName: label: See more items in
content: Work and Industry: Photographic History
label: See more items in
content: Photography
creditLine: label: Credit Line
content: Wayne Hill Photographica Collection
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2016.0066.064
label: accession number
content: 2016.0066
label: catalog number
content: 2016.0066.0064
objectType: label: Object Name
content: postcard
label: Object Name
content: picture postcard
label: Object Name
content: postage stamp