REO Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to an REO Flying Cloud automobile manufactured by REO in Lansing, Michigan around 1927. This vehicle takes its name from the initials of its founder, Ransom Eli Olds, who left Oldsmobile in 1905 to start his new company. REO made a variety of cars, which were steady sellers up through the Depression. Although the last private car was manufactured in 1936, trucks and buses were made sporadically through the 1950s as a division of White. This circular, winged emblem has a red center with the white initials “REO” overlaid in the middle.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.204
label: accession number
content: 260303
label: catalog number
content: 325528.204
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road