Dr. West's Flexite "Exton" Brand Bristling, Hard
date: label: date made
content: after 1938
name: label: maker
content: Weco Products co.
notes: label: Description
content: “The West Products Company, Chicago, will launch an intensive national advertising campaign about Oct. 15 for its new toothbrush made of synthetic bristles produced by Du Pont. The product, to be known as Dr. West’s Miracle-Tuft tooth brush will carry four guarantees: ‘No bristle shedding, 100 percent waterproofed, longer life, greater cleaning power.’” This according to an announcement in New York Times (Aug. 2, 1938), p. 26. “Until now, all good toothbrushes were made with animal bristles. Today, Dr. West’s new Miracle Tuft is the single exception. It is made of EXTON, a unique bristle-like filament produced exclusively for Dr. West’s.” So proclaimed a Dr. West ad in Life Magazine (Nov. 21, 1938).
label: Location
content: Currently not on view
place: label: place made
content: United States: Illinois, Chicago
topic: label: Subject
content: Dental Products
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
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content: Beauty and Hygiene Products: Oral Care
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content: Beauty and Health
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2005.0100.076
label: catalog number
content: 2005.0100.076
label: accession number
content: 2005.0100
objectType: label: Object Name
content: oral hygiene product
label: Object Name
content: toothbrush
physicalDescription: label: Physical Description
content: plastic (container material)
label: Physical Description
content: glass (container material)
label: Measurements
content: overall: 3/4 in x 6 3/8 in x 1 1/8 in; 1.905 cm x 16.1925 cm x 2.8575 cm