Self & Estee Lauder "Count Me In"
date: label: date made
content: 1992
notes: label: Description
content: This petition card is an example of the cards the Estée Lauder cosmetic company distributed at make-up counters to raise awareness about breast cancer. In 1992, the company used the power of its global brand to launch a campaign to bring attention to breast cancer. The company’s use of the pink ribbon helped to popularize pink ribbons as a symbol of concern about breast cancer.
label: Description
content: The text on the petition reads: "Yes. Count me in. Here's my commitment to Breast Cancer Awareness. Please send my name to the President of the United States. / Name / Address / City / State / Zip / Phone / SELF & ESTEE LAUDER"
label: Description
content: There is a Pink Ribbon pinned at the top right corner of the petition.
label: Location
content: Currently not on view
place: label: place made
content: United States
label: Associated Place
content: China
setName: label: See more items in
content: Work and Industry: Philanthropy
creditLine: label: Credit Line
content: Estee Lauder Companies Archives
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0232.01
label: accession number
content: 2018.0232
label: catalog number
content: 2018.0232.01
objectType: label: Object Name
content: petition
physicalDescription: label: Physical Description
content: paper (petition material)
label: Physical Description
content: metal (pin material)
label: Physical Description
content: fabric (ribbon material)
label: Measurements
content: petition: 13.6 cm x 10 cm; 5 11/32 in x 3 15/16 in
label: Measurements
content: ribbon: 10 cm x 5.5 cm; 3 15/16 in x 2 5/32 in