Apple Crate Label
name: label: referenced business
content: Apple Capital Growers, Inc.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Apple Capital brand apple crate label was used by Apple Capital Growers, Inc. of Wenatchee, Washington around 1933. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a silhouetted image of a domed building, similar to the U.S. Capitol, and an image of a red apple in the foreground. Wenatchee claimed to be the “Apple Capital of the World,” a name that was appropriated for this companies branding.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Washington, Wenatchee
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
label: See more items in
content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.140
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.140
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm