Campaign Headquarters Sign Post, 2004
date: label: Date made
content: 2004
notes: label: Description
content: Gearing up for the 2004 New Hampshire primary, campaign volunteers for Democratic presidential candidate John Kerry made this sign for the Manchester, New Hampshire, headquarters. The sign’s arrows give the distances in miles to eight New Hampshire cites the campaign would regularly visit, as well as the distance to the White House. Kerry’s sign was modeled after the “swamp sign” seen in the M*A*S*H television series set during the Korean War, and it evoked signs posted by American forces in Vietnam—where Kerry had seen combat. Kerry won the Democratic primary in New Hampshire and went on to become the party’s presidential nominee. Kerry lost the general election to incumbent President George W. Bush.
place: label: place made
content: United States: New Hampshire
label: referenced
content: United States: New Hampshire
topic: label: used
content: Political Campaigns
label: related event
content: Presidential Campaign of 2004
setName: label: See more items in
content: Political History: Political History, Campaign Collection
label: See more items in
content: Government, Politics, and Reform
label: See more items in
content: American Democracy: A Great Leap of Faith
label: Exhibition
content: American Democracy
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2004.0024.001
label: accession number
content: 2004.0024
label: catalog number
content: 2004.0024.001
objectType: label: Object Name
content: Signpost
physicalDescription: label: Physical Description
content: wood (overall material)
label: Physical Description
content: natural wood; black (overall color)
label: Measurements
content: overall: 74 in x 21 in x 19 in; 187.96 cm x 53.34 cm x 48.26 cm