Shirt Advertising UUNET A WorldCom Company 2000 Japan Legend
date: label: Date made
content: 1990s
label: Date made
content: 2000
name: label: maker
content: WorldCom
label: manufacturer
content: Uniqlo
notes: label: Description
content: This white 100% cotton man's long-sleeved button- down dress shirt seems to of broadcloth with a shirttail hem. There is a pocket on the left upper side. It is a size XL. Embroidered in dark blue thread above the shirt pocket are the UUNET logo and the words: A WorldCom Company (/) 2000 JAPAN Legend. The WorldCom starburst logo is embroidered above the UUNET and is done in orange. The inner label with care instruction is written in Japanese and carries three spare buttons.
label: Description
content: According to the donor, Japan was considered an important market for the early Internet servce provider UUNET to enter because the population was educated. PC ownership was high, and there were few entrants competing in the market for Internet services. UUNET made significant investment building its network, customer base, and employee base in Japan from 1998 - 2000. From 1998 -2000 employee delegations from Japan visited UUNET's US offices and in connection with their visits, collected various corporate-logo garments from US counterparts. On a visit to Japan in 2000, UUNET executives were given this shirt. US executives were not sure what the reference to "Legend" signified. It was common for UUNET's Japanese marketing team to include English words in UUNET Japanese materials -- an example was a product line called UUdirect Smart service. When questioned on why the word "smart" was used, UUNET's Japanese marketing personnel told US executives were that the English word had no particular connection to the UUNET service but had general positive conotations with Japanese consumers.
label: Location
content: Currently not on view
place: label: place made
content: Japan
setName: label: See more items in
content: Medicine and Science: Computers
creditLine: label: Credit Line
content: Clint N. Smith
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2002.3114.01
label: catalog number
content: 2002.3114.01
label: nonaccession number
content: 2002.3114
objectType: label: Object Name
content: Dress Shirt
label: Object Name
content: Shirt
physicalDescription: label: Measurements
content: unfolded, flat: 85 cm x 71 cm; 33 15/32 in x 27 15/16 in