Poster for the 1984 Summer Olympic Games held in Los Angeles, California
date: label: date made
content: 1984
name: label: maker
content: Winogrand, Garry
notes: label: Description (Brief)
content: Garry Winogrand’s poster is part of a fifteen poster set commissioned by the Los Angeles Olympic Organizing Committee (LAOOC) for the Games of the XXIIIrd Olympiad in 1984. The signed limited edition (750) prints were created by both internationally known American artists and young emerging local artists selected by the Committee to commemorate the Games, and Los Angeles’ and the United States’ unique contribution to the contemporary art scene.
label: Description (Brief)
content: The modern Olympic movement, founded by Baron de Coubertin, emphasized the development of a ‘total person’ and included art and a cultural Olympiad as a creative complement to athletic demonstrations. Posters have acted as a primary expression of the Games since the modern revival in 1896; each represented by an official poster. They have also served as announcements, souvenirs, fine art prints, and visual reminders throughout the history of the Olympics, ancient and modern.
label: Description (Brief)
content: Winogrand (1928-1984) was born in New York City and studied painting, photography, and photojournalism at various institutions there including City College, Columbia University, and The New School for Social Research. He traveled often and taught at a number of institutions in New York City, Chicago, Boston, Austin, and Los Angeles in the mid-1970s. Known for his street photography and urban documentation, Winogrand often claimed to photograph, not to make good pictures, but to capture what life looked like photographed. Prolifically photographing after World War II, Winogrand is often credited with capturing the complexity of postwar society in the United States.
label: Description (Brief)
content: Winogrand’s documentary and photojournalist influences contributed to both his artistic and commercial successes which included a number of grants and acclaimed exhibitions, and contributions to magazines such as Sports Illustrated and Life. Although photography makes up elements of some of the other LA poster commissions, Winogrand is the only artist selected that used photography as his primary medium. Winogrand moved to the Los Angeles area in the late 1970s and was fascinated by Southern Californian culture. Familiar motifs from this time period include the Farmer’s Market, Hollywood Boulevard, Grauman’s Chinese Theater, and as seen in his poster, Muscle Beach.
label: Description (Brief)
content: The 1984 Summer Olympics, also known as the Games of the XXIII Olympiad were held in Los Angeles, California with 140 countries, 5,263 men and 1,566 women athletes participating. These Games were boycotted by fourteen countries, including the Soviet Union because of America’s boycott of the 1980 Summer Olympics due to the Soviet invasion of Afghanistan. American Carl Lewis won four gold medals in track and field while Joan Benoit won gold for the U.S. in the first women’s marathon. Mary Lou Retton dominated women’s gymnastics becoming the first American to win the gymnastics all-around competition and the American men won the gold in the gymnastics team competition. With the addition of women’s only events of rhythmic gymnastics and synchronized swimming and the addition of women’s events in track and field, shooting and cycling, women athletes were just beginning to see results from Title IX legislation of twelve years prior. The United States won the medal count with 174.
label: Location
content: Currently not on view
topic: label: web subject
content: Sports
label: level of sport
content: Olympics
label: Subject
content: weightlifting
label: related event
content: Olympic Summer Games: Los Angeles, 1984
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
creditLine: label: Credit Line
content: Gift of Los Angeles Olympic Organizing Committee (through Carol Daniels)
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1985.0297.18.02
label: accession number
content: 1985.0297
label: catalog number
content: 1985.0297.18.02
objectType: label: Object Name
content: poster, summer olympics
label: Object Name
content: poster, olympics
label: Object Name
content: poster
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 24 in x 36 in; 60.96 cm x 91.44 cm