Rauch & Lang Radiator Emblem
notes: label: Description
content: This Rauch & Lang radiator emblem belonged to a vehicle manufactured by Rauch & Lang, Incorporated of Chicopee Falls, Massachusetts between 1920 and 1928. Originally founded in 1905 in Cleveland, Ohio, Rauch & Lang was one of the larger manufacturers of electric vehicles in the United States. When the company moved to Chicopee Falls in 1920, its production was shifted taxicabs, while still producing some electric versions, the passing years saw the focus change to gasoline vehicles. This black emblem reads “RAUCH & LANG, INC./R & S/CHICOPEE FALLS, MASS., U.S.A.” in silver lettering.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.199
label: accession number
content: 260303
label: catalog number
content: 325528.199
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road; Automobile