Newsweek LC 788 Light Powered Handheld Electronic Calculator
date: label: date made
content: ca 1984
notes: label: Description
content: In the mid-1980s many magazine publishers sought to increase the number of subscribers, and thus the advertising rates they could charge, by offering electronic equipment such as radios, digital watches, and calculators as premiums. In the second half of 1986, <I>Newsweek</I> used premiums on 41% of its sales. This is such a premium.
label: Description
content: The handheld electronic calculator has a folding black plastic case, with the display and solar battery in the inside of the lid and the array of twenty-four square and rectangular plastic keys on the base. In addition to ten digit keys, a decimal point key, four arithmetic function keys and a total key, the calculator has a square root key, a change sign key, a % key, a clear entry/clear key, three memory keys, and an AC key. The battery is below the eight-digit display. A mark inside the lid near the fold reads: Newsweek. Another mark near this reads: LIGHT POWERED CALCULATOR. Text on the top of the lid reads: LC-788 LIGHT POWERED CALCULATOR.
label: Description
content: A sticker on the back reads: Model LC788 (/) Electronic Calculator (/) Solar Powered (/) Made in Hong Kong F X.
label: Description
content: References:
label: Description
content: Sandra Sugawara, “U.S. News & World Report Says Strategy Is Working,” <I>Washington Post</I>, June 22, 1987, p. WB3.
label: Description
content: Albert Scardino, “Premiums Losing Favor as Circulation Costs Rise,” <I>New York Times</I>, October 23, 1989, p. D11.
label: Location
content: Currently not on view
place: label: place made
content: China: Hong Kong
setName: label: See more items in
content: Medicine and Science: Computers
label: See more items in
content: Computers & Business Machines
label: See more items in
content: Handheld Electronic Calculators
creditLine: label: Credit Line
content: Gift of John B. Priser
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1986.0988.150
label: catalog number
content: 1986.0988.150
label: accession number
content: 1986.0988
objectType: label: Object Name
content: electronic calculator
label: Other Terms
content: electronic calculator; Handheld
physicalDescription: label: Physical Description
content: plastic (case; keys material)
label: Physical Description
content: glass (solar battery cover material)
label: Physical Description
content: metal (trim material)
label: Measurements
content: overall: 1/2 in x 2 3/4 in x 4 3/4 in; 1.27 cm x 6.985 cm x 12.065 cm