Microgynon 30 ED Starter Kit Oral Contraceptive
date: label: date made
content: ca 1996
name: label: maker
content: Schering A. G.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Schering AG of Berlin, Germany, produced this Microgynon 30 ED oral contraceptive starter kit around 1996. The 28 pills are arranged in a racetrack pattern with arrows directing the patient which pill to take. The blister pack is in a cardboard box with a floral print. These pills were distributed by an Australian subsidiary of Schering located in Alexandria, New South Wales, Australia.
label: Location
content: Currently not on view
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Dr. Linda S. Potter
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1997.0360.05
label: catalog number
content: 1997.0360.05
label: accession number
content: 1997.0360
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: ethinyloestradiol, .030 mg. (drug (light yellow) active ingredients)
label: Physical Description
content: cardboard (box material)
label: Physical Description
content: paper (booklet material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: lactose, 48.25 mg. (drug active ingredients)
label: Physical Description
content: levonorgestrel, .15 mg. (drug (light yellow) active ingredients)
label: Measurements
content: overall: 15.2 cm x 5.7 cm x 1.5 cm; 5 31/32 in x 2 1/4 in x 19/32 in
label: Measurements
content: overall: 2 1/8 in x 6 1/4 in x 1/2 in; 5.3975 cm x 15.875 cm x 1.27 cm