Breast Cancer Awareness Campaign
date: label: date made
content: 1993
notes: label: Description
content: This pledge card is an example of the cards the Estée Lauder cosmetic company distributed at make-up counters to raise awareness about breast cancer. In 1992, the company used the power of its global brand to launch a campaign to bring attention to breast cancer. The company’s use of the pink ribbon helped to popularize pink ribbons as a symbol of concern about breast cancer.
label: Description
content: A pink enamel ribbon pin is pinned to the top of the card. Text on front of card reads "THE BREAST CANCER RESEARCH FOUNDATION, sponsored by ESTEE LAUDER, CLINIQUE, PRESCRIPTIVES, and ORIGINS is committed to increasing awareness and raising money for breast cancer research." Inside the card is a list of the institutions that the donation will support.
label: Location
content: Currently not on view
place: label: place made
content: United States
label: Associated Place
content: China
setName: label: See more items in
content: Work and Industry: Philanthropy
creditLine: label: Credit Line
content: Estee Lauder Companies Archives
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0232.02
label: accession number
content: 2018.0232
label: catalog number
content: 2018.0232.02
objectType: label: Object Name
content: card
physicalDescription: label: Physical Description
content: enamel, metal (pin material)
label: Physical Description
content: paper (card material)
label: Measurements
content: overall (closed): 9 cm x 6.9 cm x 1.1 cm; 3 17/32 in x 2 23/32 in x 7/16 in
label: Measurements
content: overall (open): 17.5 cm x 6.9 cm x 1.1 cm; 6 7/8 in x 2 23/32 in x 7/16 in