Nielsen TV Viewing Diary, 1977
date: label: date made
content: 1977
notes: label: Description
content: This TV viewing diary was part of the Nielson Company system for gathering information from households about media listening and viewing habits from 1949 until the early 1970s. The data gleaned from sample homes enabled campaign pollsters to track viewing patterns during candidates’ television appearances and to refine schedules of paid political advertising.
topic: label: general subject association
content: Television broadcasts
label: used
content: Television
setName: label: See more items in
content: Political History: Political History, General History Collection
label: See more items in
content: Government, Politics, and Reform
label: See more items in
content: American Democracy: A Great Leap of Faith
label: Exhibition
content: American Democracy
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Nielsen Media Research
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0825.09
label: catalog number
content: 1988.0825.09
label: accession number
content: 1988.0825
objectType: label: Object Name
content: Diary, Television Viewing
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: white, red, black (overall color)
label: Measurements
content: overall: 5 3/4 in x 7 in; 14.605 cm x 17.78 cm