McDonald's Clam Shell Container
date: label: Associated Date
content: 1975-1990
notes: label: Description
content: This polystyrene clam shell food container held one McDonald’s® Filet-O-Fish™. It is primarily light blue in color with darker blue writing, which says “Filet-O-Fish™” as well as the McDonald’s® double arches logo in the same darker blue writing. The Filet-O-Fish™ was developed and sold in markets during the early 1960s which had large Catholic populations who could not eat meat on Fridays. The sandwich ended up being so popular, McDonald’s® made it available in 1965 to the national market every day of the week.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Food
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content: Advertising
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Peter M. Warner
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1998.0349.09
label: accession number
content: 1998.0349
label: catalog number
content: 1998.0349.09
objectType: label: Object Name
content: container
physicalDescription: label: Physical Description
content: polystyrene (overall material)
label: Measurements
content: overall: 12.5 cm x 13 cm x 5.4 cm; 4 15/16 in x 5 1/8 in x 2 1/8 in