Grape Crate Label, Fresno Bella
date: label: date made
content: before 1950
notes: label: Description
content: By the 1880s, fruit growers and shippers were marking the ends of their wooden shipping crates with colorful paper labels made possible by advances in lithographic printing. The labels identified the source of the fruit, while the designs, images, and names helped encourage brand recognition among buyers. California growers used such labels on grape crates until the 1950s, when printed labels on corrugated cardboard boxes replaced the old wooden crates.
label: Description
content: This label, depicting a woman with beauty-queen looks and a basket full of gorgeous grapes, begs the question: who is the “Fresno Bella,” the lady, the grapes, or both? Distributed by the Heggblade-Marguleas-Tenneco Corporation, Fresno Bella brand grapes were shipped using labels like this out of Del Rey, California, a crossroads town located in the Central Valley’s Fresno County.
setName: label: See more items in
content: Work and Industry: Agriculture
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content: Food
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content: FOOD: Transforming the American Table 1950-2000
label: Exhibition
content: Food: Transforming the American Table
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Nanci Edwards
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2010.3091.03
label: nonaccession number
content: 2010.3091
label: catalog number
content: 2010.3091.03
label: accession number
content: 2010.3091
objectType: label: Object Name
content: fruit crate label
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 4 3/8 in x 12 7/8 in; 11.1125 cm x 32.7025 cm