"Reduce, Reuse, Recycle" Button
notes: label: Description
content: To combat the proliferation of consumer waste, environmentalists encouraged everyone to embrace the “3 R’s”: Reduce, Reuse, and Recycle. This button entwined that message with the universal recycling symbol, a logo created in 1970 by University of Southern California senior Gary Anderson.
label: Description
content: The button is among the more than 1,500 pin-backed environmental buttons that Gerald H. Meral donated to the National Museum of American History. Meral spent his career addressing natural resource concerns for the California state government and California-based non-governmental organizations. He began assembling his button collection in 1970.
topic: label: Subject
content: Environmental Movement
setName: label: See more items in
content: Medicine and Science: Biological Sciences
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content: Government, Politics, and Reform
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content: Health & Medicine
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content: American Enterprise
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content: Environmental Buttons
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2003.0014.0286
label: accession number
content: 2003.0014
label: catalog number
content: 2003.0014.0286
objectType: label: Object Name
content: button
physicalDescription: label: Physical Description
content: metal (overall material)
label: Measurements
content: overall: .33 cm x 3.5 cm; 1/8 in x 1 3/8 in