Apple Crate Label
name: label: referenced business
content: Standard Fruits, Inc.
notes: label: Description (Brief)
content: Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
label: Description (Brief)
content: This Headline brand apple crate label was used by Standard Fruits Inc. of Wenatchee, Washington during the early 20th century. The label has a dark background, with an inset illustration of a young boy cupping his hand over his mouth and shouting, and various newspapers with headlines that read “All About Northwest Apples,” “Northwest Apples are Here!” and “Apple for Health!” The Northwest apple growing region would often advertise their apples by touting their health benefits, especially for young children.
label: Location
content: Currently not on view
place: label: Place Made
content: United States: Washington, Wenatchee
setName: label: See more items in
content: Work and Industry: Agriculture
label: See more items in
content: Food
label: See more items in
content: Crate Labels
label: See more items in
content: Agriculture
creditLine: label: Credit Line
content: L.E. Leininger
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1979.0441.073
label: accession number
content: 1979.0441
label: catalog number
content: 1979.0441.073
objectType: label: Object Name
content: crate label
physicalDescription: label: Physical Description
content: paper (crate label material)
label: Physical Description
content: wood (substrate material)
label: Measurements
content: crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm