Jogbra
date: label: date made
content: 1985
name: label: inventor
content: Lindahl, Lisa Z.
label: inventor
content: Miller, Hinda
notes: label: Description (Brief)
content: Bright blue Jogbra with white trim and broad elastic band at the bottom. The Jogbra label is attached to this band in the front. The Jogbra came in the original packaging with a paper label explaining how Jogbra is made and what makes them work better than other products.
label: Description (Brief)
content: Lisa Lindahl, Hinda Miller, and Polly Palmer Smith, made their prototype of the jogbra from a pair of men's jock straps in the Costume Department at the University of Vermont. Lindahl started the company Jogbra, Inc. in 1977 and then re-named it SLS, Inc. (for Smith, Lindahl, Schreiber) in early 1978. The name changed again to Jogbra Inc., for a brief time, before finally becoming JBI, Inc. in the early 1980s. JBI, Inc. was bought by Playtex Apparel, Inc. in 1990. Playtex Apparel was sold to the Sara Lee Corporation in 1991. Lindahl, Miller, and Smith received US Patent 4,174,717 for an athletic brassiere on November 20, 1979. The Jogbra was the first example of the garments now known generally as sports bras, an industry that has grown in direct proportion to the increased participation of women in athletics since the passing of Title IX in 1972. Lisa Lindahl originally wanted to solve the problem of having sore breasts after running, resulting in the invention of the jog bra which has evolved into the sports bra as we know it today.
label: Location
content: Currently not on view
topic: label: name of sport
content: Exercise
label: web subject
content: Women
setName: label: See more items in
content: Culture and the Arts: Sport and Leisure
label: See more items in
content: Sports & Leisure
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2022.0027.01
label: accession number
content: 2022.0027
label: catalog number
content: 2022.0027.01
objectType: label: Object Name
content: jogbra
label: Object Name
content: jogbra, exercise
physicalDescription: label: Physical Description
content: fabric, cotton (overall material)
label: Physical Description
content: elastic (overall material)
label: Measurements
content: overall: 12 1/2 in x 12 in; 31.75 cm x 30.48 cm