Ortho-Novum 7/7/7 21 Oral Contraceptive
date: label: date made
content: ca 1984
label: product expiration date
content: 1988-07
name: label: maker
content: Ortho Pharmaceutical Corporation
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this Ortho-Novum 7/7/7 brand oral contraceptive around 1984. The monthly dosage is in a 21-pill DialPak dispenser. The 7/7/7 referred to the three weeks of 7 active pills. Each week consists of varying ratios of norethindrone and ethinyl estradiol. This monthly regimen consists of only 21 pills, omitting the 7 inert pills at the end of the month. The contraceptive pack was distributed as a physician’s sample, not for sale.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Raritan
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0655.05
label: catalog number
content: 1988.0655.05
label: accession number
content: 1988.0655
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: Pharmaceutical; Contraceptive; Oral Contraceptive
physicalDescription: label: Physical Description
content: ethinyl estradiol, 0.035 mg (drug (all tablets) active ingredients)
label: Physical Description
content: foil, aluminum (package material)
label: Physical Description
content: plastic (dispenser material)
label: Physical Description
content: norethindrone, 0.5 mg (drug (white tablet) active ingredients)
label: Physical Description
content: norethindrone, 0.75 mg (drug (light peach tablet) active ingredients)
label: Physical Description
content: norethindrone, 1 mg (drug (peach tablet) active ingredients)
label: Physical Description
content: paper (insert material)
label: Measurements
content: overall: 1.2 cm x 7.7 cm x 13 cm; 1/2 in x 3 1/16 in x 5 1/8 in
label: Measurements
content: overall: 5/8 in x 3 3/8 in x 5 3/8 in; 1.5875 cm x 8.5725 cm x 13.6525 cm