RCA Victor “Television” sales display binder
date: label: date made
content: 1948
notes: label: Description (Brief)
content: RCA Victor “Television” sales display binder, 1948. A standing flipbook with 31 pages advertising television receivers made by RCA. “RCA Victor / Television” on cover; “Tumble Top Binder / 54 QC 73 / Pat. 2,258,282 / The Barrett Bindery Co. Chicago” printed inside the back cover. Patent was issued 7 October 1941 to Elmer W. Ericson, assigned to the Barrett Bindery Co. “Form 1A 18052" on first page. This book was used in Ferrara Radio, a retail and service shop founded by Salvatore “Thomas” Ferrara (1900-1970) in 1931. Located in Yonkers, NY, Ferrara added television sales and service to his business in the late 1940s.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Electricity
creditLine: label: Credit Line
content: from Thomas Macur, in memory of Thomas Ferrara
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2020.0021.01
label: accession number
content: 2020.0021
label: catalog number
content: 2020.0021.01
objectType: label: Object Name
content: advertising
physicalDescription: label: Measurements
content: open: 15 in x 12 5/8 in x 14 1/2 in; 38.1 cm x 32.0675 cm x 36.83 cm
label: Measurements
content: closed: 16 1/8 in x 12 5/8 in x 2 in; 40.9575 cm x 32.0675 cm x 5.08 cm