Drene Shampoo, Medium
date: label: date made
content: ca 1952-1954
name: label: maker
content: Procter and Gamble
notes: label: Description
content: Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called <i>Drene Time</i> which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
label: Description
content: This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.
label: Location
content: Currently not on view
place: label: place made
content: United States: Ohio, Cincinnati
topic: label: web subject
content: Hair Care Products
setName: label: See more items in
content: Medicine and Science: Medicine
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content: Health & Medicine
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content: American Enterprise
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content: Beauty and Health
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content: Beauty and Hygiene Products: Hair Care and Enhancement
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content: Hair Care Products
creditLine: label: Credit Line
content: Gift of Procter & Gamble Company
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1984.0718.107
label: catalog number
content: 1984.0718.107
label: accession number
content: 1984.0718
objectType: label: Object Name
content: shampoo
label: Object Name
content: hair care product
label: Other Terms
content: Hair Care Product; Cosmetics
physicalDescription: label: Physical Description
content: glass (container material)
label: Physical Description
content: cardboard (packaging material)
label: Measurements
content: overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm