KWEX-TV Fujifilm Umatic Videocassette
name: label: maker
content: 3M Company
notes: label: Description
content: KWEX-TV (Univision) had a long history of airing local and regional music and dance programs, and promoting local artists. In the 1990s, the station produced Tejano USA that showcased Tejano artists, many of whom were just starting their careers. The recordings documented here are from one program from 1994 and records luminaries such as Selena Quintanilla-Perez, Shelly Lares, La Mafia, as well as artist and record label founder, Alfredo Ricardo “Freddie” Martinez, Sr. KWEX-TV donated this videocassette to the museum as part of the effort to document the history of Spanish-language television in the United States.
label: Description
content: In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
label: Description (Spanish)
content: KWEX-TV (Univision) cuenta con una larga trayectoria en la emisión de programas locales y regionales de danza y música, así como en la promoción de artistas locales. En la década de 1990, la estación produjo “Tejano USA”, donde se presentaban artistas tejanos, muchos de los cuales se hallaban al inicio de sus carreras. Las grabaciones documentadas aquí corresponden a un programa de 1994 con luminarias discográficas como Selena Quintanilla-Perez, Shelly Lares, La Mafia, así como del artista y fundador del sello discográfico, Sr. Alfredo Ricardo “Freddie”. KWEX-TV donó este videocasete al museo como parte del esfuerzo por documentar la historia de la televisión en español en Estados Unidos
label: Description (Spanish)
content: En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.
label: Location
content: Currently not on view
topic: label: associated community
content: Latino
setName: label: See more items in
content: Work and Industry: Production and Manufacturing
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content: Communications
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content: American Enterprise
creditLine: label: Credit Line
content: Gift of Univision Communications, Inc.
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2015.3001.01
label: catalog number
content: 2015.3001.01
label: nonaccession number
content: 2015.3001
label: accession number
content: 2015.3001
objectType: label: Object Name
content: videocassette
physicalDescription: label: Physical Description
content: red (overall color)
label: Physical Description
content: plastic (overall material)
label: Physical Description
content: brown (overall color)
label: Measurements
content: overall: 1 1/4 in x 7 1/4 in x 4 3/4 in; 3.175 cm x 18.415 cm x 12.065 cm