Channel 2 umbrella
date: label: date made
content: 1975-03-03
name: label: maker
content: Boston Globe
notes: label: Description
content: This is a full page advertisement for a Channel 2 umbrellawith an image of an umbrella at the top right. The bolded heading below the image reads "We'd like you to buy this sweetheart of a Channel 2 umbrella for over four times what it cost us." The advertisement was published by the Boston Evening Globe on March 3, 1975
label: Description
content: In the 1970s, the Boston-area public broadcasting service began offering umbrellas as thank you gifts, also known as premiums, to supporters. Lo Hartnett, a longtime member of the WGBH Development (fundraising) staff, recalled that “one of the first major premiums within public broadcasting was the umbrella” and that the idea came from university fundraising efforts and proved very popular. The service’s television channel is known as Channel 2.
label: Location
content: Currently not on view
place: label: place made
content: United States: Massachusetts, Boston
label: Associated Place
content: China
setName: label: See more items in
content: Work and Industry: Philanthropy
creditLine: label: Credit Line
content: Henry Becton
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0274.03
label: accession number
content: 2018.0274
label: catalog number
content: 2018.0274.03
objectType: label: Object Name
content: advertisement
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 58 cm x 36.7 cm x .01 cm; 22 27/32 in x 14 7/16 in x in