Levlen 28 Oral Contraceptives
date: label: date made
content: ca 1997
name: label: maker
content: Berlex Laboratories, Inc.
label: maker
content: Wyeth Laboratories Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Berlex Laboratories, a subsidiary of Wyeth Laboratories Inc. in Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1997. The object consists of a white paper box containing a physician’s sample of Levlen 28 with two user information leaflets. Levlen 28 came in Wyeth’s patented Slidecase dispenser. The monthly dosage consists of 21 orange hormonal pills and 7 pink inert pills.
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Wayne
label: place made
content: United States: Pennsylvania, Philadelphia
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2004.0118.02
label: catalog number
content: 2004.0118.02
label: accession number
content: 2004.0118
objectType: label: Object Name
content: contraceptive, oral
physicalDescription: label: Physical Description
content: levonorgestrel, 0.15 mg (drug active ingredients)
label: Physical Description
content: ethinyl estradiol, 0.03 mg (drug active ingredients)
label: Physical Description
content: paper (box material)
label: Measurements
content: overall: 13.75 cm x 10.5 cm x 2 cm; 5 7/16 in x 4 1/8 in x 13/16 in
label: Measurements
content: overall: 1 7/8 in x 4 1/4 in x 5 1/2 in; 4.7625 cm x 10.795 cm x 13.97 cm