Micronor Oral Contraceptives
date: label: date made
content: 1981-1984
label: product expiration date
content: 1984-04
name: label: maker
content: Ortho Pharmaceutical Corporation
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this Micronor brand oral contraceptive around 1978. This monthly prescription of 28 pills are contained in Ortho’s trademarked DialPak dispenser. The DialPak, introduced in 1963, was the first oral contraceptive package to incorporate a “memory aid,” and Ortho advertised it as “the package that remembers for her.”
label: Location
content: Currently not on view
place: label: place made
content: United States: New Jersey, Raritan
topic: label: Subject
content: Birth Control/Contraception
label: collection
content: Georgetown Pharmacy
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Matthew E. Donahue, M.D., in memory of Francis Donahue
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2002.0136.001
label: accession number
content: 2002.0136
label: catalog number
content: 2002.0136.001
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: Contraceptives
physicalDescription: label: Physical Description
content: foil (package material)
label: Physical Description
content: paper (leaflet material)
label: Physical Description
content: norethindrone, 0.35 mg (drug active ingredients)
label: Measurements
content: overall: 13.7 cm x 9.5 cm x 1.5 cm; 5 13/32 in x 3 3/4 in x 19/32 in
label: Measurements
content: overall, as stored: 7/8 in x 3 7/8 in x 5 5/8 in; 2.2225 cm x 9.8425 cm x 14.2875 cm