Counter Display, Superman Bubble Gum
date: label: Date made
content: 1948
name: label: maker
content: Fo-Lee Gum Corn
label: maker
content: Fo-Lee Gum Corn
notes: label: Description (Brief)
content: 1948 Cardboard counter box lid for Fo-Lee Gum's Superman brand bubble gum. It was originally part of a store display that held individually wrapped pieces of chewing gum. The card indicates that the purchaser of the last piece of gum would receive an image of Superman found printed on the bottom of the box. It also provides instructions on how to receive a special premium badge.
label: Description (Brief)
content: The character of Superman first flew into action in 1938. The costumed superhero was created by Jerry Siegel and Joe Shuster, two Jewish teenagers from Cleveland Ohio, who used, among other things, classical mythology and the era's popular science fiction and adventure writing for inspiration.
label: Description (Brief)
content: With his debut in Action Comics #1, Superman became an instant sensation with audiences, inspired by the "Man of Tomorrow's" virtue and heroics at time when the Nation was slowly emerging from the economic catastrophe of the Great Depression and moving closer to World War.
label: Description (Brief)
content: Born on the doomed planet Krypton, Superman was sent to Earth as a child, where our world's yellow sun granted him extraordinary powers such as flight, super-strength, near-invulnerability, as well as other extraordinary abilities including heat and X-Ray vision. As an adult living in the city of Metropolis, the alien, born Kal-El, protects his identity by assuming the persona of Clark Kent, a "mild-mannered" journalist.
label: Description (Brief)
content: Fighting for "Truth and Justice," Superman birthed a cultural fascination with superheroes, and has become one of the most recognizable and influential fictional characters in history. In addition to comic books, the character has been explored in all forms of media, including radio, television, and film, and has been used to promote a variety of successful consumer products, educational initiatives and public service campaigns.
label: Location
content: Currently not on view
place: label: place made
content: United States: Pennsylvania, Philadelphia
topic: label: Subject
content: Radio
label: Subject
content: Superman
label: Subject
content: Food Culture
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: DC Comics, Incorporated
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1987.0213.121
label: accession number
content: 1987.0213
label: catalog number
content: 1987.0213.121
objectType: label: Object Name
content: Counter Card, Bubble Gum
physicalDescription: label: Physical Description
content: cardboard (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 14 in x 9 in; 35.56 cm x 22.86 cm