Public Television Development Techniques Station Comparison Reports
date: label: date made
content: 1994
notes: label: Description
content: This booklet includes a set of benchmarking reports created by Target Analysis Group for public television fundraising. Target Analysis Group analyzed and provided comparative financial data to clients at public television stations to use in developing their fundraising plans. The practice of measuring one’s performance against an industry standard is known as benchmarking.
label: Description
content: Charles (Chuck) Longfield, the founder of Target Analysis Group and Target Software, Inc., helped pioneer the practice of benchmarking in public broadcast stations’ fundraising. Starting in the late 1970s, Longfield built software systems and conducted research to enhance nonprofits’ fundraising capabilities and donor data management systems. Around 2007, Blackbaud, a business providing software and data management to nonprofit organizations, acquired his companies and Longfield became Blackbaud’s chief data scientist until his retirement.
label: Description
content: In addition to his work in the fundraising industry, Longfield helped to develop the Case-Schiller home price index. He is a philanthropist in his own right, with a focus on education.
label: Location
content: Currently not on view
place: label: place made
content: United States: Massachusetts, Cambridge
label: Associated Place
content: China
setName: label: See more items in
content: Work and Industry: Philanthropy
creditLine: label: Credit Line
content: Charles Longfield
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2018.0236.02
label: accession number
content: 2018.0236
label: catalog number
content: 2018.0236.02
objectType: label: Object Name
content: report
physicalDescription: label: Physical Description
content: paper; plastic (overall material)
label: Measurements
content: overall: 21.5 cm x 28 cm x 1.07 cm; 8 15/32 in x 11 1/32 in x 13/32 in