Chopsticks, Second Generation
date: label: date made
content: unknown
name: label: maker
content: Advanced Fresh Concepts Franchise Corp.
notes: label: Description
content: Wooden chopsticks packaged in green and white slip-cover displays the logo and information of the manufacturer, Southern Tsunami, which produces sushi products for supermarkets. These are the second generation package design for the AFC Corporation. There were various changes made to the first generation AFC packaging. The first generation AFC logo, which contains an image of two pieces of nigiri sushi, is replaced by the Southern Tsunami logo, and a large white italicized “Sushi” is printed in the center. The printed “Sushi” links the concept of chopsticks with sushi, teaching the consumer that they are to be used when eating sushi.
label: Description
content: The pair of chopsticks are actually one piece that the customer easily splits into two. The corporation’s decision to manufacture disposable chopsticks is intended to provide a more authentic sushi eating experience. Chopsticks are versatile utensils but require skill, and are particularly useful in picking up fine garnishes. These types of disposable chopsticks are often widely distributed and used for packaged lunch at supermarkets in Japan, holding not only a convenience value but also a cultural one. The lack of instructions or directional images on these chopsticks assumes the consumer to have enough knowledge of its use.
label: Location
content: Currently not on view
place: label: place made
content: United States
topic: label: Subject
content: Business
setName: label: See more items in
content: Work and Industry: Asian Pacific American Business
label: See more items in
content: Food
label: See more items in
content: Sushi
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0182.08a
label: accession number
content: 2012.0182
label: catalog number
content: 2012.0182.08a
objectType: label: Object Name
content: chopsticks
physicalDescription: label: Physical Description
content: wood (overall material)
label: Physical Description
content: paper (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 8 in x 1 1/8 in; 20.32 cm x 2.8575 cm