Chinese Coca-Cola Ad, about 1936
notes: label: Description
content: Part of the appeal of Coca Cola has always been cultural not just taste. In the early 1900s Coca Cola expanded to international markets creating a Foreign Department in 1926. This ad promotes the notion that consuming Coca Cola is sophisticated and modern. Close inspection of this “Shanghai lady” style advertising poster reveals many symbols (hair style, plate of food, shoes, etc.) of modern Western life. In a piece of retro advertising a copy of this ad appeared in popular tourist locations in Chung Du, China in 2013.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Industry & Manufacturing
label: See more items in
content: American Enterprise
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of The Coca-Cola Company
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2014.0072.15
label: accession number
content: 2014.0072
label: catalog number
content: 2014.0072.15
label: collector/donor number
content: FF-044B
label: collector/donor number
content: WO0561-05
objectType: label: Object Name
content: advertisement
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 23 1/2 in x 14 1/2 in; 59.69 cm x 36.83 cm