Aunt Jemima Salt Shaker
name: label: maker
content: F. F. Mold & Die Works, Inc.
notes: label: Description
content: In the United States manufacturers and advertisers solidified, circulated, and sustained racial stereotypes through millions of objects and images produced and sold during the 19th and 20th centuries. These distorted images reinforced discrimination and segregation, casting people of color not as producers or consumers, but as servants and second-class citizens. Manufacturers, advertisers, and retailers designed these images and objects to make white consumers feel secure about their social status. With the power to amuse and to sell, these things remained rooted in American commerce and lived as a divisive and harmful part of American culture into the late 20th century.
label: Description
content: This object is part of the manufacturing, business, and advertising collections. We're currently doing more research on the individual stories of design, production and consumption of these objects. Stay tuned for a more detailed accounting of the history of this collection.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
creditLine: label: Credit Line
content: Gift of Winifred M. Fiedler
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0076.03.01
label: accession number
content: 2012.0076
label: catalog number
content: 2012.0076.03.01
objectType: label: Object Name
content: salt shaker
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: green; yellow; brown; white; blue; red (overall color)
label: Measurements
content: overall: 5 1/8 in x 2 1/2 in x 2 in; 13.0175 cm x 6.35 cm x 5.08 cm