IBM "THINK" Sign
name: label: maker
content: IBM
notes: label: Description
content: This rectangular orange plastic desk sign reads "THINK" in black lettering. “THINK” was the slogan developed by Thomas Watson Sr. when he was a sales manager for the National Cash Register Company, exhorting his salesmen to use their heads, not their feet—their job was to think. As IBM CEO during the 1920s, Watson continued to encourage innovation and “THINK” became a ubiquitous slogan in IBM paraphernalia including notepads, advertising, products—even the title of the company magazine. By the 1950s, IBM sales staffs distributed “THINK" signs like this one to their customers. An IBM customer representative gave the donor this sign.
label: Location
content: Currently not on view
place: label: place made
content: United States
setName: label: See more items in
content: Medicine and Science: Mathematics
label: See more items in
content: Computers & Business Machines
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content: American Enterprise
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of Milton Schwartzbart
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1995.0248.02
label: accession number
content: 1995.0248
label: catalog number
content: 1995.0248.02
objectType: label: Object Name
content: sign
physicalDescription: label: Physical Description
content: plastic (backing and support material)
label: Physical Description
content: metal (marked piece material)
label: Measurements
content: overall: 6.5 cm x 22.6 cm x 2.8 cm; 2 9/16 in x 8 29/32 in x 1 3/32 in