N.E.E. 1/35 Oral Contraceptive
date: label: date made
content: ca 1988
name: label: maker
content: Lexis Pharmaceuticals, Inc.
label: maker
content: Schering Canada, Inc.
notes: label: Description (Brief)
content: The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
label: Description (Brief)
content: Lexis Pharmaceuticals of Austin, Texas, produced this N.E.E. 1/35 brand oral contraceptive around 1988. The 21-pill monthly dosage is in a blister pack arranged in three weekly rows of seven pills. The columns are labeled with the days of the week. The blister pack slips into a grey plastic sleeve. N.E.E. was a generic prescription. This object is a promotional pack that was mailed to doctors. It includes a booklet that introduces the new pill with “added physician and patient value” and calls itself “The OC brand for today’s generation.”
label: Location
content: Currently not on view
place: label: place made
content: United States: Texas, Austin
label: place made
content: Canada: Quebec, Québec
topic: label: Subject
content: Birth Control/Contraception
label: Subject
content: Women's Health
setName: label: See more items in
content: Medicine and Science: Medicine
label: See more items in
content: Health & Medicine
label: See more items in
content: Birth Control
creditLine: label: Credit Line
content: Gift of Gladys Abell Johnson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1988.0655.12
label: catalog number
content: 1988.0655.12
label: accession number
content: 1988.0655
objectType: label: Object Name
content: contraceptive, oral
label: Other Terms
content: oral contraceptive kit; box; Flat; 3 Dimensional; Advertising
physicalDescription: label: Physical Description
content: foil (blister pack material)
label: Physical Description
content: norethindrone, 1 mg (drug active ingredients)
label: Physical Description
content: cardboard (shipping box material)
label: Physical Description
content: paper (blister pack holder material)
label: Physical Description
content: plastic (blister pack material)
label: Physical Description
content: plastic (blister pack sleeves material)
label: Physical Description
content: paper (booklet, inserts material)
label: Physical Description
content: ethinyl estradiol, 0.035 mg (drug active ingredients)
label: Measurements
content: overall: 2 cm x 28.5 cm x 22.5 cm; 13/16 in x 11 1/4 in x 8 7/8 in
label: Measurements
content: overall: 11 1/4 in x 9 1/2 in x 3 1/8 in; 28.575 cm x 24.13 cm x 7.9375 cm