Wills Sainte Claire Radiator Emblem
notes: label: Description
content: This radiator emblem belonged to a Wills Sainte Claire automobile that was manufactured by C. H. Wills & Company of Marysville, Michigan from 1921 until 1927. The company was owned by Childe Harold Wills, who originally worked as a metallurgist for Henry Ford before starting his own company. This radiator emblem features a Canadian geese flying over a wooded lake. Wills chose the geese as his company’s mascot due to its ability to travel, and it appeared on the company’s emblems and advertising.
label: Description
content: Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Transportation, Road
label: See more items in
content: Radiator Emblems
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content: Transportation
label: See more items in
content: Road Transportation
creditLine: label: Credit Line
content: Hubert G. Larson
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: TR.325528.273
label: accession number
content: 260303
label: catalog number
content: 325528.273
objectType: label: Object Name
content: emblem, radiator
label: Other Terms
content: emblem, radiator; Road