V.D., Easy to Pick Up, Don't get Burned ... Use Cover
date: label: date made
content: 1940-1945
name: label: maker
content: Universal Match Company
notes: label: Description
content: Blue and white cardboard matchbook cover featuring an illustration of a cartoonish GI leering at a woman in a low-cut knee-length dress -- presumably a prostitute. A large "V.D." accompanies the illustration. On the other side the words: "EASY TO PICK UP" and below "DON'T GET BURNED . . . USE COVER."
label: Description
content: One of three different matchbook designs distributed to troops during World War II as part of the army's campaign to reduce the incidence of V.D. (venereal disease). After the war, surplus matchbooks were distributed publicly.
label: Location
content: Currently not on view
place: label: place made
content: United States: Missouri, St. Louis
topic: label: Subject
content: Public Health
label: Subject
content: Communicable Diseases
label: Subject
content: STD Prevention
label: related event
content: World War II
setName: label: See more items in
content: Medicine and Science: Pharmacy
label: See more items in
content: Health & Medicine
creditLine: label: Credit Line
content: Gift of William H. Helfand
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1993.3002.02
label: catalog number
content: 1993.3002.02
label: nonaccession number
content: 1993.3002
objectType: label: Object Name
content: Matchbook Cover
label: Other Terms
content: Matchbook Cover; Flat; Advertising
physicalDescription: label: Physical Description
content: paper (overall material)
label: Physical Description
content: blue (overall color)
label: Physical Description
content: white (overall color)
label: Measurements
content: average spatial: 11.3 cm x 3.9 cm; 4 7/16 in x 1 9/16 in