Visual Aid, Ross Perot, 1992
date: label: date made
content: 1992
label: used date
content: 1992
name: label: user
content: Perot, H. Ross
notes: label: Description
content: Texas entrepreneur Ross Perot, an independent candidate in the presidential race of 1992, is credited with delivering the 1st presidential campaign infomercials. From early October to just a day before the election, Perot bought several primetime slots to air 30 to 60 minute programs on the 3 major television networks, the first presidential candidate to adopt this strategy. Most of these programs featured Perot sitting at a desk speaking directly to the American people. Because he believed “America needs more than six-second answers,” Perot relied heavily on physical visual aids like this map titled "Ordinary Income Taxes." Although he didn’t win, Perot received almost 19% of the popular vote, making him the most successful non-major party candidate since Theodore Roosevelt in 1912.
label: Location
content: Currently not on view
topic: label: Subject
content: Political Campaigns
label: related event
content: Presidential Campaign of 1992
setName: label: See more items in
content: Political History: Political History, Campaign Collection
label: See more items in
content: Government, Politics, and Reform
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1993.0109.05
label: accession number
content: 1993.0109
label: catalog number
content: 1993.0109.05
objectType: label: Object Name
content: Map
physicalDescription: label: Physical Description
content: paper (overall material)
label: Measurements
content: overall: 15 in x 10 in; 38.1 cm x 25.4 cm