Nike T-Shirt
date: label: date made
content: 1988-1990
name: label: maker
content: Nike, Inc.
notes: label: Description
content: This is a black cotton Nike t-shirt emblazoned with the “Just Do It” slogan in yellow and “Nike” with the “swoosh” underneath it in pink. The Nike “swoosh” became the trademark of the brand in the early 1970s, while “Just Do It” was first used during a 1988 ad campaign.
label: Description
content: Nike was founded in 1964 as Blue Ribbon Sports. Bill Bowerman, a track and field coach for the University of Oregon, and Phil Knight, a former student athlete of Bowerman’s, formed the company to distribute athletic shoes from a Japanese company. In 1971, the name was changed to Nike and the company changed from being a distributor of shoes to manufacturing and selling their own shoes. Nike debuted with the iconic “swoosh” logo in 1972, just in time for the U.S. Track and Field trials.
label: Location
content: Currently not on view
setName: label: See more items in
content: Home and Community Life: Costume
label: See more items in
content: Clothing & Accessories
label: See more items in
content: American Enterprise
publisher: label: Related Publication
content: Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
creditLine: label: Credit Line
content: Gift of Todd Alan Kinser
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1995.0085.002
label: accession number
content: 1995.0085
label: catalog number
content: 1995.0085.2
objectType: label: Object Name
content: t-shirt