McDonald's Toy Story 2 Premium Bag
date: label: date made
content: ca 1999
notes: label: Description
content: This clear plastic McDonald’s® premium toy bag was used to distribute toy #17, “RC Car.” The bags were used to package McDonald’s toys inside the Happy Meal® box. The premium bag has Ronald McDonald and the golden arches logo printed on one side and pertinent toy information printed inside a blue box. On the reverse, warning information regarding the toys has been printed for consumers. The Happy Meal® was released in 1979 as a way to package a meal together in a fun, collectible container that appealed to children. Happy Meals® have since become progressively more elaborate in the type of food offered (with various healthier options) and the premiums available with the meal. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the <i>Toy Story 2</i> Happy Meal® premiums.
label: Description
content: The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
label: Description
content: In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
label: Location
content: Currently not on view
setName: label: See more items in
content: Work and Industry: Retail and Marketing
label: See more items in
content: Food
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content: Popular Entertainment
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content: Advertising
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.3045.07
label: catalog number
content: 2012.3045.07
label: nonaccession number
content: 2012.3045
objectType: label: Object Name
content: bag
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Measurements
content: overall: 6 3/4 in x 6 in x 1/16 in; 17.145 cm x 15.24 cm x .15875 cm