Counter Card, Superman Bread
date: label: Date made
content: 1940
notes: label: Description (Brief)
content: Store advertisement for Superman Bread. This poster was used by various bakeries to sell the licensed product and invite membership into the "Superman Junior Defense League" a World War 2 era promotional program. Children were offered membership in the League by collecting cards found in bread packages, as well as getting confirmation that they had gotten adults to try the product.
label: Description (Brief)
content: The character of Superman first flew into action in 1938. The costumed superhero was created by Jerry Siegel and Joe Shuster, two Jewish teenagers from Cleveland Ohio, who used, among other things, classical mythology and the era's popular science fiction and adventure writing for inspiration.
label: Description (Brief)
content: With his debut in Action Comics #1, Superman became an instant sensation with audiences, inspired by the "Man of Tomorrow's" virtue and heroics at time when the Nation was slowly emerging from the economic catastrophe of the Great Depression and moving closer to World War.
label: Description (Brief)
content: Born on the doomed planet Krypton, Superman was sent to Earth as a child, where our world's yellow sun granted him extraordinary powers such as flight, super-strength, near-invulnerability, as well as other extraordinary abilities including heat and X-Ray vision. As an adult living in the city of Metropolis, the alien, born Kal-El, protects his identity by assuming the persona of Clark Kent, a "mild-mannered" journalist.
label: Description (Brief)
content: Fighting for "Truth and Justice," Superman birthed a cultural fascination with superheroes, and has become one of the most recognizable and influential fictional characters in history. In addition to comic books, the character has been explored in all forms of media, including radio, television, and film, and has been used to promote a variety of successful consumer products, educational initiatives and public service campaigns.
label: Location
content: Currently not on view
topic: label: Subject
content: Radio
label: Subject
content: Superman
label: Subject
content: Civil Defense
label: related event
content: World War II
setName: label: See more items in
content: Culture and the Arts: Entertainment
label: See more items in
content: Advertising
creditLine: label: Credit Line
content: DC Comics, Incorporated
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 1987.0213.043
label: accession number
content: 1987.0213
label: catalog number
content: 1987.0213.043
objectType: label: Object Name
content: Card, Counter
physicalDescription: label: Physical Description
content: cardboard (overall material)
label: Physical Description
content: ink (overall material)
label: Measurements
content: overall: 12 1/4 in x 13 in; 31.115 cm x 33.02 cm