Poppin’ Fresh Doughboy® Premium
name: label: maker
content: F. F. Mold & Die Works, Inc.
notes: label: Description
content: This is a Poppin’ Fresh Doughboy® coupon or box-top premium fashioned after a Pillsbury dough container with a Poppin’ Fresh® figurine housed inside. Poppin’ Fresh®, aka the Pillsbury Doughboy®, was created in 1965 as an animated spokesperson for the Pillsbury line of products. Pillsbury created the doughboy to pitch that their products were ‘poppin’ fresh. Within two years, the Pillsbury Doughboy® had an 87% recognition rate among consumers.
label: Description
content: The Pillsbury Company was founded in 1869 when Charles Alfred Pillsbury bought a share of a local mill in Minneapolis. In 1872, he reorganized the firm into C. A. Pillsbury and Company. In 1935, after being acquired by a British firm and then reacquired by the family, the company was incorporated as the Pillsbury Flour Mills Company. With the acquisition of a competing firm in the 1950s, Pillsbury gained the rights to the process of packaging biscuit dough and launched one of its more successful line of products. In 2001, General Mills purchased Pillsbury and split off its baking products and sold the line to Smuckers. Both companies produce different brands under the Pillsbury label today (2014).
setName: label: See more items in
content: Work and Industry: Retail and Marketing
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content: Advertising
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content: American Enterprise
label: Exhibition
content: American Enterprise
label: Exhibition Location
content: National Museum of American History
creditLine: label: Credit Line
content: Gift of Winifred M. Fiedler
dataSource: label: Data Source
content: National Museum of American History
identifier: label: ID Number
content: 2012.0076.10
label: accession number
content: 2012.0076
label: catalog number
content: 2012.0076.10
objectType: label: Object Name
content: container
physicalDescription: label: Physical Description
content: plastic (overall material)
label: Physical Description
content: grey (container color)
label: Physical Description
content: white (figure color)
label: Physical Description
content: blue (figure color)
label: Physical Description
content: blue (container color)
label: Physical Description
content: orange (container color)
label: Physical Description
content: white (container color)
label: Measurements
content: container: 5 in x 2 3/8 in; 12.7 cm x 6.0325 cm
label: Measurements
content: figure: 4 in x 1 1/2 in x 1 3/8 in; 10.16 cm x 3.81 cm x 3.4925 cm