Advertisement for Coke from Ebony Magazine
date: label: Date
content: 1979
name: label: Commissioned by
content: Coca-Cola Company, American, founded 1892
label: Published by
content: Ebony, American, founded 1945
label: Subject of
content: Ray McIver, American, 1911 - 1984
label: Created by
content: Burrell Communications Group, American, founded 1971
label: Created by
content: Lowell Thompson, American
label: Photograph by
content: Don Getsug, American
notes: label: Description
content: A one-page advertisement for Coca-Cola created by Burrell Communications Group (art direction by Lowell Thompson, photography by Don Getsug) published in Ebony Magazine. The advertisement features actor Raphael "Roy" McIver as a shopkeeper. McIver stands in the doorway of a store, holding a broom and enjoying a Coca-Cola with two young boys. McIver wears an apron and the boys wear red and white baseball caps. All three are holding a bottle of Coke and smiling. The boy on the left side of the man is holding a baseball bat while the boy on the right is wearing a baseball glove. Printed at the bottom right corner is "Coke / adds life... / ...when old friends drop by." The reverse side has an advertisement for Virginia Slims.
topic: label: Topic
content: African American
label: Topic
content: Advertising
label: Topic
content: Black Press
label: Topic
content: Business
label: Topic
content: Cooking and dining
setName: label: See more items in
content: National Museum of African American History and Culture Collection
label: Classification
content: Memorabilia and Ephemera - Advertisements
creditLine: label: Credit Line
content: Collection of the Smithsonian National Museum of African American History and Culture, Gift of the Strait Family
dataSource: label: Data Source
content: National Museum of African American History and Culture
identifier: label: Object number
content: 2016.103.1
objectType: label: Type
content: advertisements
objectRights: label: Restrictions & Rights
content: Restrictions likely apply. Proper usage is the responsibility of the user.
physicalDescription: label: Medium
content: ink on paper
label: Dimensions
content: H x W: 13 × 10 in. (33 × 25.4 cm)