Advertisement for Amos 'n' Andy Television Show sponsored by Blatz
date: label: Date
content: June 25, 1951
name: label: Commissioned by
content: Valentin Blatz Brewing Company, American, 1851 - 1959
label: Published by
content: Life Magazine, 1883 - 2007
label: Subject of
content: Amos 'n' Andy, American, 1928 - 1960
label: Subject of
content: Alvin Childress, American, 1907 - 1986
label: Subject of
content: Spencer Williams, American, 1893-1969
label: Subject of
content: CBS Broadcasting, Inc., American, founded 1927
notes: label: Description
content: A black and white magazine advertisement for the television show “The Amos 'n Andy Show” from Life Magazine, Volume 30, Number 26, pages 98–99. The advertisement features images of the head of Alvin Childress as cabdriver Amos Jones on page 98 (2015.64.4a) and the head of Spencer Williams as Andy Brown on page 99 (2015.64.4b). Childress is wearing a New York City taxi driver hat, while Williams is wearing a dark derby hat with a silk band and is smoking a cigar. The top third of the advertisement runs across both pages and reads, [Blatz / presents… / Amos ‘n’] on 2015.64.4a, and [Andy on TV!] on 2015.64.4b, with an image of a taxi cab driver hat hanging on the “A” over [Amos] and a derby hat hanging on the “A” over [Andy]. On the bottom of 2015.64.4b, the left half of the page text reads, [Meet a legend / face to face… / World premiere, / week of June 24th / At last, you can see America’s / most heartwarming cast of comedians / in the finest entertainment television / has ever produced. See them all… / Amos, Andy, Kingfish, Lightenin’, / Tune in…meet a legend face to face! / Proudly presented by / Blatz Beer…Milwaukee’s finest / on behalf of its dealers everywhere. / Blatz Brewing Company, Milwaukee, Wis.]. The text on the bottom right corner reads [Another TV triumph from CBS / Consult your local newspaper / for date, time, and channel.]. 2015.64.4a also includes pages 23, 24 and 97. 2015.64.4b also includes pages 21, 22, and 100. Page 21 indicates that this issue dates to June 25, 1951.
label: Statement
content: Objects depicting racist and/or stereotypical imagery or language may be offensive and disturbing, but the NMAAHC aims to include them in the Collection to present and preserve the historical context in which they were created and used. Objects of this type provide an important historical record from which to study and evaluate racism.
topic: label: Topic
content: African American
label: Topic
content: Comedy
label: Topic
content: Men
label: Topic
content: Segregation
label: Topic
content: Sitcoms
label: Topic
content: Stereotypes
setName: label: See more items in
content: National Museum of African American History and Culture Collection
label: Classification
content: Racist and Stereotypical Objects
label: Classification
content: Memorabilia and Ephemera - Advertisements
creditLine: label: Credit Line
content: Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kathleen M. Kendrick
dataSource: label: Data Source
content: National Museum of African American History and Culture
identifier: label: Object number
content: 2015.64.4ab
objectType: label: Type
content: advertisements
objectRights: label: Restrictions & Rights
content: No Known Copyright Restrictions
label: Restrictions & Rights
content: Proper usage is the responsibility of the user.
physicalDescription: label: Medium
content: ink on paper
label: Dimensions
content: H x W (2015.64a: unfolded): 14 1/16 × 20 3/4 in. (35.7 × 52.7 cm)
label: Dimensions
content: H x W (2015.64a: folded): 14 1/16 × 10 3/8 in. (35.7 × 26.4 cm)
label: Dimensions
content: H x W (2015.64b: unfolded): 14 1/16 × 20 3/4 in. (35.7 × 52.7 cm)
label: Dimensions
content: H x W (2015.64b: folded): 14 1/16 × 10 3/8 in. (35.7 × 26.4 cm)