Pepsi ad in Ebony magazine, "Refreshes without filling... Have a Pepsi"
date: label: Date
content: March 1957
name: label: Published by
content: Johnson Publishing Company, American, 1942 - 2019
label: Subject of
content: PepsiCo Inc., American, founded 1898
notes: label: Description
content: A Pepsi-Cola color advertisement in Ebony magazine with a young, middle-class couple: “Refreshes without filling… Have a Pepsi.”
label: Description
content: A full-page, color advertisement for Pepsi-Cola from an issue of Ebony magazine. The advertisement features a photograph of a young couple, a man and a woman, each holding a bottle of Pepsi and examining prepared food on a serving trolley. The man wears a tie and striped grey sports coat and grey trousers. He is looking down as the woman lifts the lid off a small chafing dish. He holds the Pepsi in his proper right hand and his left is around the woman's waist. She stands on the other side of the trolley, wearing a white eyelet blouse, red pants, and sandals. A Pepsi is held at her side in her proper left hand and her proper right hand holds the dish lid. The bottom tier of the trolley holds a prepared lettuce salad with tomatoes, a stack of bowls, and set of a salt and pepper mills. To the left, large text reads [Refresh / without / filling / Have a Pepsi] followed by a short paragraph of text about the trend for "lighter, less-filling food and drink." An illustration of a bottle cap with the Pepsi logo is set into a small yellow square beneath the text.
label: Description
content: The back of the page is a full-page, color advertisement for a 1957 Chevy Bel Air that features a tourist family with their Chevrolet parked next to a totem pole.
place: label: Place printed
content: Chicago, Cook County, Illinois, United States, North and Central America
topic: label: Topic
content: African American
label: Topic
content: Advertising
label: Topic
content: Black Press
label: Topic
content: Business
label: Topic
content: Cooking and dining
label: Topic
content: Health
label: Topic
content: Mass media
setName: label: See more items in
content: National Museum of African American History and Culture Collection
label: Classification
content: Memorabilia and Ephemera - Advertisements
creditLine: label: Credit Line
content: Collection of the Smithsonian National Museum of African American History and Culture, Gift of Stephanie Capparell, author of The Real Pepsi Challenge
dataSource: label: Data Source
content: National Museum of African American History and Culture
identifier: label: Object number
content: 2011.35.2.72
objectType: label: Type
content: advertisements
objectRights: label: Restrictions & Rights
content: Unknown – Restrictions Possible
label: Restrictions & Rights
content: Rights assessment and proper usage is the responsibility of the user.
physicalDescription: label: Medium
content: ink on paper (fiber product)
label: Dimensions
content: H x W: 13 1/4 x 10 1/8 in. (33.7 x 25.7 cm)