Oral History Interviews
name: label: Collection Creator
content: Ellsworth, Scott, Dr.
label: Collection Creator
content: Archives Center, National Museum of American History
setName: label: See more items in
content: The "Pepsi Generation" Oral History and Documentation Collection
unitdate: label: Date
content: 1984 - 1985
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0111, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The oral history interviews form the bulk of the collection. They contain rich material on the relationship between Pepsi and its ad agency, how television commercials are produced, the early days of television and the bottlers' role in advertising. Approximately 100 television advertisements, 1946-1984, which illustrate many subjects that the interviewees mention in the interviews. These commercials also show developments in television such as changes in editing techniques, greater spontaneity in acting, and the increased use of action scenes. A list of the commercial titles and running times is available.