Business Journals and Datebooks
name: label: Collection Creator
content: Jones, Caroline Robinson, 1942-2001 (advertising executive)
setName: label: See more items in
content: Caroline R. Jones Papers
label: See more items in
content: Caroline R. Jones Papers / Series 2: Business Papers
unitdate: label: Date
content: 1969-1995
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0552, Subseries 2.5
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Primarily notes on advertising work, including ideas for slogans and jingles and notes on campaign strategies and execution.  Notes on clients may include analyses of client products and their competitors.   Occasionally the notes include names and addresses, drafts of letters and memoranda, information on potential clients.  There also are notes on meetings of agency staff and meetings with clients, outlines for client presentations, and reminders of tasks to be done.  Notes vary from short phrases to near-drafts for more formal reports, letters, and memoranda.  Some notes appear to be out of date order, many notes are undated, and notes seem to be missing for 1973-1976 and 1985.  The notes are very legible, handwritten in pen, pencil, and marker on three hole punched, lined paper, approximately four by eight inches. 

An undated draft memo from Caroline Jones – probably written in 1970 – objected to "the policy of not 'allowing' white staff members to work openly on the Clairol account…."(box 72).  Extensive notes on a trip to Taipei end of May, 1989 (box 83).  February and March, 1990 (box 84) – and at many other times -- extensive notes on publicity and publications for Trump City, a Westside Manhattan real estate development and, briefly, a Jones client.