Client Files
name: label: Collection Creator
content: Caples, John, 1900-1990 (advertising executive)
label: Collection Creator
content: Caples, Dorothy
setName: label: See more items in
content: John Caples Papers
unitdate: label: Date
content: 1925-1970
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0393, Series 4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for  scores of  clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented.  Files are arranged alphabetically by client name.  

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation.  Several sets of lantern slides illustrating copy-testing results are also included.