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name: label: Collection Creator
content: Grepke, Donald, 1932-
label: Collection Creator
content: Grepke, Carolyn, 1937-1995
setName: label: See more items in
content: The Carolyn and Donald Grepke Paper Doll Collection
unitdate: label: Date
content: circa 1800-1980
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0752, Series 1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Consists of some of the earliest examples from the late 19th century of paper dolls used to sell products and services. Businesses used the reverse side of the doll to print pertinent information relating to the product or service, location of the company, and brand messages. Clothing companies first used dolls in women's magazines and then later in clothing catalogues to promote ready to wear apparel and sewing patterns. Businesses involved in the food and beverage, personal care products, patent medicine, household goods, and sporting goods industries also used paper dolls to sell products and to create brand loyalty by offering different sets with purchases.  Some of the earliest major American companies to use paper dolls as advertisements include Atlantic and Pacific Tea Company (A&P), Behr-Manning Company, Campbell's Soup Company, Coco-Cola Company, General Electric Company, and Quaker Oats Company. In addition, there is information about antique advertisements. Materials are arranged in alphabetical order by the name of the company.