Resource Materials
name: label: Collection Donor
content: Thomas, John E.
setName: label: See more items in
content: John Thomas Collection of Television Commercials
unitdate: label: Date
content: 1959-1998, undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1324, Series 1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Include materials relating to television commercials consisting of magazine articles, a language guide, and suggested readings for classroom use.  In addition, there is a kit created by the German automobile manufacturing company Volkswagen of America in cooperation with Newsweek Magazine.  The kit, Volkswagen Advertising: A Case History for College Lecture Use, includes lecture notes; slides of printed advertisements; suggested scripts for television and radio commercials; an overview of Volkswagen media strategy; an oral interview on an audio cassette tape with DDB Worldwide Communications Group LLC (DDB) art director Helmut Krone; and a bibliography covering the time period August 1959-December 1972.