Lather up America... [Print advertising, in general circulation publications.]
odd: label: Local Numbers
content: Ivorydata4 26

 0207910014 (Scan No.)
name: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
label: Collection Creator
content: Procter & Gamble Company
label: Collection Creator
content: Leyendecker, J. C., 1874-1951
label: Collection Creator
content: Smith, Jessie Willcox, 1863-1935
label: Collection Creator
content: Elliott, Elizabeth Shippen Green
topic: label: Topic
content: African Americans in advertising
label: Topic
content: Endorsements in advertising
label: Topic
content: Family
label: Topic
content: Men in advertising
label: Topic
content: Women in advertising
label: Topic
content: Soap
creator: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
setName: label: See more items in
content: Ivory Soap Advertising Collection
label: See more items in
content: Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
physdesc: label: Extent
content: 1 Item (col., 34 x 23.5 cm.)
phystech: label: Condition
content: Good condition.
unitdate: label: Date
content: 1976
container: label: Container
content: Box 10, Folder 44 (1976)
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Print advertising
label: Type
content: Photographs
genre_format: label: Genre/Form
content: Print advertising
label: Genre/Form
content: Photographs -- Reproductions
scopecontent: label: Scope and Contents
content: Caption: "Lather up America--and discover that Ivory Free Fresh Feeling of Clean." Testimonial ad with portraits and quotations about Ivory soap from Peter Goetsch, Ron and Mary O'Neal, Scott Cawood, and Regina Steele. Steele is a young African American woman, and this advertisement seems to represent a comparatively early inclusion of an African American with whites in a product advertisement.