Dooley, Jaime; Kiser, Michael Kiser; Lightner, Robert "Rob"; and Phillips, Steven "Steve"
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 263.34 Megabytes (Total Running Time: 01:11:55, audio/wav)
unitdate: label: Date
content: 2020-05-22
container: label: Container
content: Item NMAH-AC1595-BDA0028
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Jaime Dooley, marketing manager, Robert "Rob" Lightner, co-founder, and Steven "Steve" Phillips, taproom manager of East Brother Beer Company in Richmond, California, as well as Michael Kiser, co-founder of Good Beer Hunting, in Chicago, Illinois. Topics covered include the interviewees' childhoods and their initial interests in beer; the inspiration to found East Brother Beer Co. in 2016; the company's focus on classic styles of beer, especially lagers, and emphasis on the city's industrial and blue-collar roots; and their approach to creating a welcoming atmosphere in their taproom. Much of the conversation focuses on the brewery's experiences of and adaptations to the initial weeks of the COVID-19 pandemic, shifting to online sales and delivery and introducing a beer, "Pride & Purpose," inspired by the city of Richmond's motto, and focused on raising funds for those affected by the crisis. The team also shares the story behind a Pride & Purpose poster series that featured professional photographs of community members who were taproom regulars at East Brother Beer Co.