Norcross Company Records
name: label: Collection Collector
content: Norcross, Arthur Dickinson, d. 1968
label: Collection Designer
content: Tuck, Raphael, fl. 1880s
label: Collection Manufacturer
content: Norcross Greeting Card Company (New York (N.Y.))
label: Collection Manufacturer
content: Rust Craft Publishers (Boston, Mass.)
label: Collection Collector
content: Rust, Fred Winslow, 1877?-1949
label: Collection Designer
content: Prang, Louis, fl. 1880-1900
label: Collection Designer
content: Chase, Ernest Dudley, fl. 1920s
label: Collection Collector
content: Rust Craft Greeting Card Company (Dedham (Mass.))
setName: label: See more items in
content: Norcross Greeting Card Collection
unitdate: label: Date
content: 1920 - 1981
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0058, Series 1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series includes six cubic feet of greeting cards not in volumes and other materials.  In 1924 company executives instituted the practice of mounting one printed sample of each card produced.  This sample along with the original artwork was maintained in the permanent files (the Permanent Files for Norcross constitute Series five). Materials consists mainly scrapbooks of greeting cards, permanent files and additional greeting cards not in volumes.  The permanent files listed here constitute a small portion of the total number of these files.  The remainder is located in off site storage and waits processing.  Other materials in this series include various products of the Norcross Company such as gift wrapping paper and gift tags, signature notes, almanacs, and calendars; advertising and promotional materials; sample books and a few unbound scrapbooks of cards; a small amount of artwork; and two motion picture films.

The scrapbooks of greeting cards, circa 1940 1970, are marked "service book," "solid pack," "etchings," and "Holiday Ensembles."  The permanent files, 1925 1965, document the production of the cards, giving the serial number, the dates of sale of most cards, and samples of each card.  Occasionally, more detailed sales information is included such as number of cards sold and a rating of each card based on its total sales.  The permanent files mainly include Valentine cards and are roughly arranged by serial number.  The greeting cards that are not in volumes, circa 1920 1973, primarily are arranged by season or occasion.  Also included are a few cards that were personalized, used in promotions or as samples, or mounted.