Advertising Portfolios
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1919-1985; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Packets of material created by the company for retailer grocers.  Salesmen utilized these portfolios as a means of introducing advertising campaigns and showing grocers how well supported the products were.  The portfolios often included printed advertisements; instructions for window and store displays; price lists; suggested stocking requirements and/or guidelines; schedules for newspaper, radio or television coverage; advertising forms; story boards; illustrations of colorful outdoor advertisements; coupons and premiums, and literature explaining the theme of each campaign.  Researchers will find these materials useful in understanding product advertising from the point of view of the retail grocer.  The materials document Hills Bros. suggestions for selling their products, display methods and customer satisfaction techniques. Materials are arranged in chronological order.