Real Life Campaign
name: label: Collection Interviewee
content: Murphy, W.B.
label: Collection Interviewee
content: Norris, Alice
label: Collection Interviewee
content: Norris, E. E.
label: Collection Interviewee
content: Prior, Joseph
label: Collection Interviewee
content: Meehan, Vincenta
label: Collection Interviewee
content: Mercer, Richard
label: Collection Interviewee
content: Meyers, Peter H.
label: Collection Interviewee
content: Mulcahy, Paul
label: Collection Interviewee
content: Welsh, Dick
label: Collection Interviewer
content: Griffith, Barbara S., Dr.
label: Collection Interviewee
content: White, Richard
label: Collection Interviewee
content: Rindlaub, Jean
label: Collection Interviewee
content: Rombach, Scott
label: Collection Interviewee
content: Shaub, Harold
label: Collection Creator
content: Archives Center, National Museum of American History
label: Collection Interviewee
content: Weir, Chris
label: Collection Interviewee
content: Coulson, Zoe
label: Collection Interviewee
content: Gearon, Dan
label: Collection Interviewee
content: Cronin, Betty
label: Collection Interviewee
content: Conill, Alicia
label: Collection Creator
content: Campbell Soup Company
label: Collection Interviewee
content: Conlon, Robert
label: Collection Interviewee
content: Conill, Rafael
label: Collection Interviewee
content: Jordan, James
label: Collection Interviewee
content: McNutt, James
label: Collection Interviewee
content: McGovern, R. Gordon
label: Collection Interviewee
content: Goerke, Donald E.
label: Collection Interviewee
content: Holmes, Martha
label: Collection Interviewee
content: Haber, Bernie
label: Collection Interviewee
content: Jones, Caroline Robinson, 1942-2001 (advertising executive)
label: Collection Interviewee
content: Adams, Anthony
label: Collection Interviewee
content: Baum, Herbert M.
label: Collection Interviewee
content: Bergin, John F.
label: Collection Interviewee
content: Bair, Dean
setName: label: See more items in
content: The Campbell Soup Advertising Collection
physdesc: label: Extent
content: 111 Digital images
unitdate: label: Date
content: 2015
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0367, Series 9
objectType: label: Type
content: Archival materials
label: Type
content: Digital images
scopecontent: label: Scope and Contents
content: All materials from the Real Life campaign were born digital and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS). Ask reference archivist for assistance.
label: Scope and Contents
content: "Real Life" Campaign, 2015. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son.  This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars.  The materials in this series includes: storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign.