Gentry, Peter
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 479.16 Megabytes (Total Running Time: 00:43:37, audio/wav)
unitdate: label: Date
content: 2018-06-13
container: label: Container
content: Item NMAH-AC1595-BDA0037
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Peter Gentry, founder and president of One Barrel Brewing Company in Madison, Wisconsin.  Topics covered include Gentry's awareness of Wisconsin's beer culture and tavern culture while growing up in Madison; beginning to homebrew around 2002; his idea to found a nanobrewery; his collaboration with his friends and family, including his father, to construct One Barrel Brewing Co.; changes in consumer tastes over time; Gentry's strategy for growing the business; and his thoughts about the future of craft beer.