Krueger, Cole; Steinhardt, Mark; and Zirngible, Robert "Bob"
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 623.77 Megabytes (Total Running Time: 00:56:47, audio/wav)
unitdate: label: Date
content: 2018-06-12
container: label: Container
content: Item NMAH-AC1595-BDA0047
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Cole Krueger, art director; Mark Steinhardt, general manager, and Robert "Bob" Zirngible, sales director, of AJS Tap Handles in Random Lake, Wisconsin. Topics covered include the processes for designing and producing tap handles; the function of the tap handle in the beer industry; differences in design preferences among small, craft breweries and large breweries; the impacts of the proliferation of craft breweries on their business model; and their thoughts about the future of craft beer.