Norcross Company Permanent Files
name: label: Collection Collector
content: Norcross, Arthur Dickinson, d. 1968
label: Collection Designer
content: Tuck, Raphael, fl. 1880s
label: Collection Manufacturer
content: Norcross Greeting Card Company (New York (N.Y.))
label: Collection Manufacturer
content: Rust Craft Publishers (Boston, Mass.)
label: Collection Collector
content: Rust, Fred Winslow, 1877?-1949
label: Collection Designer
content: Prang, Louis, fl. 1880-1900
label: Collection Designer
content: Chase, Ernest Dudley, fl. 1920s
label: Collection Collector
content: Rust Craft Greeting Card Company (Dedham (Mass.))
setName: label: See more items in
content: Norcross Greeting Card Collection
unitdate: label: Date
content: 1911 - 1981
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0058, Series 5
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The series consists of 672 cubic feet of greeting cards and other products such as decorations, ribbons and labels; however, greeting cards make up the bulk of the collection.  Norcross had three series of cards, the standard, informal and studio lines.  Within these series, the cards are arranged alphabetically by occasion or topic.  Two samples of each card are mounted on a stiff paper page.  This page also gives information on serial number, release date and drop date; also provided are the names of the finisher, sketcher, letterer, checker, proofreader and persons responsible for plate, verse, idea and litho.  The original serial number system established by Norcross has been maintained:  all occasions or topics are abbreviated into a lettering system (i.e. "A" and "AN" indicate Anniversary, "AF" denotes April Fool's Day, "B" encompasses Birthday, etc.); preceding this/these letter(s) is the price at which the card was sold, and following the letter(s) is the actual "serial" number, indicating the order in which each card was produced.  For example, 35 AN 69 is assigned to an Anniversary card sold for 35 cents, with sixty-nine being the actual number assigned to this particular card.  By the release and drop dates, one is able to determine when the card was in circulation.