Carey, Deborah "Deb"
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 454.21 Megabytes (Total Running Time: 00:41:21, audio/wav)
unitdate: label: Date
content: 2018-06-15
container: label: Container
content: Item NMAH-AC1595-BDA0020
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Deborah "Deb" Carey, founder and president of New Glarus Brewing Company in New Glarus, Wisconsin. Carey talks about her early affection for Wisconsin; jobs prior to the brewery; meeting Dan Carey and living in Fort Collins, Colorado, when he worked for Anheuser-Busch; steps involved in writing a business plan and founding New Glarus Brewing Co.; methods for naming, marketing, and selling beer and designing the logo and label art; the decision to limit distribution to Wisconsin; evolutions in consumers' preferences; balancing family and work; and thoughts for the future of the craft beer industry.