Target Stores Collection of Fashion Advertising Using Models with Disabilities
name: label: Creator
content: Target Stores
topic: label: Topic
content: People with disabilities
label: Topic
content: Consumers with disabilities
label: Topic
content: Disabilities
label: Topic
content: advertising
label: Topic
content: Fashion merchandising
label: Topic
content: Fashion
acqinfo: label: Provenance
content: Immediate source of acquisition unknown.
creator: label: Creator
content: Target Stores
abstract: label: Summary
content: Documents Target Stores use of disabled models in their advertisements from 1990-1991.
bioghist: label: Biographical / Historical
content: The Dayton Company, founded in 1902 as the Dayton Dry Goods Company by American banker and real estate investor, George Draper Dayton (March 6, 1857-February 18, 1938) opened its first Target store in Roseville, Minnesota on May 1, 1962. The new subsidiary was intended to be a discount store chain as opposed to the family run department store chain of its parent company.  Company leadership sought a mass market approach to offering consumers quality merchandise at a good price; family-oriented amenities: wide aisles, accessible displays, swift checkout, improved parking; while serving the cultural, social, and economic needs of the community. In the 1990s, the pioneering spirit of the company furthered its goal of serving a more inclusive consumer base and its commitment to the community by using models with disabilities in its advertisements.

Source: corporatetarget.com
physdesc: label: Extent
content: 1 Folder
unitdate: label: Date
content: 1990-1991
container: label: Container
content: Box 1 (Shared box)
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0436
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
arrangement: label: Arrangement
content: Collection arranged in one series.
processinfo: label: Processing Information
content: Collection processed by Vanessa Broussard- Simmons, 1998
scopecontent: label: Scope and Contents
content: Collection documents Target Stores's pioneering use of featuring disabled models in their advertisements. It consists of seven sales circulars dating from 1990-1991 and is contained in one folder.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center, National Museum of American History


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Disability Reference Collection (NMAH.AC.1319)