Reports and Studies
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 6: Sales and Marketing Records
unitdate: label: Date
content: 1912-1978
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 6.6
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Materials inform the company about the sales of the various coffee products by division, territory, or state. Included is a study that compares the sales of ground and instant coffee by division, and an exploratory study concerning consumer attitudes toward freeze-dried coffee.  In addition, two studies from the 1970s relating to sales force capacity and high yield coffee can be found among the materials.  The materials are arranged in chronological order.