Business Records
name: label: Collection Donor
content: Lewis, Byron E., Sr., 1931-
setName: label: See more items in
content: Byron Lewis Papers
unitdate: label: Date
content: 1969-2023, undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1583, Series 2
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Primarily documents the business activities of UniWorld Group, Incorporated, (UWG), through sales reports, articles, meeting notes, investor agreements, booklets, magazine articles, memoranda, and correspondence. Marketing and publicity materials created by the company for clients such as Ebony Magazine; American Telephone & Telegraph, Incorporated (AT&T); Eastman Kodak; Colgate-Palmolive Company; BINGWA; Nutrament; TLC Beatrice International Holdings, Incorporated; Kraft Foods; the United Negro College Fund (UNCF); Metro-Goldwyn-Mayer Studios, Incorporated (MGM) 1971 film Shaft, and the American Black Film Festival (ABFF) are also found among these materials. UniWorld Group, Incorporated, (UWG) employee David Dilgrim's file of print advertisements from campaigns dating from 1997-2008 serves as examples of work during that period. A small amount of material relating to businesspeople and community leaders including Caroline Jones, Black marketing agency owner; Mason B. Starring, original investor in UniWorld Group, Incorporated; Felix Kent, UniWorld Group, Incorporated's (UWG) chief legal counsel; and Jesse Jackson, American civil rights activist, politician, and ordained Baptist minister are also included. In addition, information relating to marketing summits and councils that worked with UniWorld Group, Incorporated (UWG) forms a small part of this group of materials. 


The value in this group of materials is in its documentation of the growth of UniWorld Group, Incorporated (UWG) from its creation in 1969 through periods of economic growth and instability. Relevant materials relating to stock buybacks in the late 1980s and the role of investors in the company are also included. Employee experiences are documented in profile articles of the company from publications including the New York Times and Advertising Age. These materials also provide significant insight into the strategies UniWorld Group, Incorporated (UWG) used to increase Black and Hispanic consumer interest and their marketing campaigns through detailed campaign pitches and press relations kits. Materials are arranged in chronological order.