Business Files
name: label: Collection Creator
content: Caples, John, 1900-1990 (advertising executive)
label: Collection Creator
content: Caples, Dorothy
setName: label: See more items in
content: John Caples Papers
unitdate: label: Date
content: 1946-1982
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0393, Series 5
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series includes BBDO files and correspondence from the 1930s through the 1980s.  This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples.  This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement.  Also found here are Caples' many awards and honors from advertising and direct marketing organizations.