Marketing Research
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 6: Sales and Marketing Records
unitdate: label: Date
content: 1956-1978; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 6.7
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Consists of reports, research studies, and surveys created by the company and outside organizations relating to various aspects of the coffee trade and consumer market.  Subjects include criteria for label design, packaging, types of coffee consumed, brand images, how advertising affects consumption, and marketing plans.  In addition, there is a study investigating the economic and financial aspects of the United States coffee industry created in 1978 and an undated copy of the Brazilian coffee performance marketing plan.  The materials are arranged in chronological order.