Rob and Julie Strasser Collection
name: label: Collector
content: Strasser, Julie
label: Creator
content: Nike, Inc.
label: Collector
content: Strasser, Robert (marketing executive)
label: Names
content: Blue Ribbon Sports
topic: label: Topic
content: Sporting goods industry
label: Topic
content: Athletic shoes -- 1970-1990
label: Topic
content: Marketing -- Asia
label: Topic
content: advertising -- Sporting goods
label: Topic
content: Marketing -- U.S.
acqinfo: label: Provenance
content: Collection donated by Julie Strasser,1995.
creator: label: Collector
content: Strasser, Julie
label: Creator
content: Nike, Inc.
label: Collector
content: Strasser, Robert (marketing executive)
setName: label: See more items in
content: Rob and Julie Strasser Collection
abstract: label: Summary
content: Collection of records about Nike's domestic and international promotions and marketing.
bioghist: label: Biographical / Historical
content: Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful,  anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger.  Rob Strasser was [title] at Nike from [197x] until his resignation in 1987.  He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he  worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of  Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
physdesc: label: Extent
content: 2.5 Cubic feet (9 boxes)
unitdate: label: Date
content: 1970-1989
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0525
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Sales catalogs
label: Type
content: Manufacturers' catalogs
label: Type
content: Business records
label: Type
content: Videotapes
arrangement: label: Arrangement
content: The collection is arrangedinto three series. 

Series 1: Videotapes, 1983-1992

Series 2: U.S. Marketing and Promotion, 1970-1989

Series 3: International Marketing and Promotion, 1979-1989
processinfo: label: Processing Information
content: Collection processed by NMAH Staff, undated.
genre_format: label: Genre/Form
content: Sales catalogs
label: Genre/Form
content: Manufacturers' catalogs
label: Genre/Form
content: Business records -- 1950-2000
label: Genre/Form
content: Videotapes
scopecontent: label: Scope and Contents
content: Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center

Nike Advertising History Collection (AC0448)