Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
odd: label: Brand Name Index
content: The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey.

Brand Name Index

Brand Name -- Manufacturer

Adam Schneider's Dutch -- Seagram Distillery

Alleghany -- Phoenix Mills Dist.Co.

Ambassador -- Taylor & Ferguson

Ancestor -- John Dewar & Sons 

Anderson Co. Club -- Phoenix Mills Dist. Co.

Angostura Bitters -- Philip Goldberg

Antiquary -- Jas. Hardie

Apry -- Schieffein & Co.

Arkansas Traveler -- Seagram Distillers

B & B -- Wright & Taylor

Bailey' s -- Huey & Christ

Banquet -- Ginter Co.

Barton -- Revere Distilling Co.

Bay State -- Revere Distilling Co.

Beechwood -- Applegate & Sons

Beefeater -- Kobrand Corp.

Big Cat -- General Distillers Corp.

Black & White -- Fleischmann Dist.

Black Warrior, The -- Seagram Distillers

Blue Blood Club -- Kentucky Liquor Co.

Blue Ribbon -- Altschul Distilling Co.

Bombay -- A. M. Penrose

Bond & Lillard -- W.H. McBrayer

Bonnie Brae -- Cobb Hersey Co.

Bos -- Pease Son & Co.

Bottoms Up -- Brown-Forman Distillery Co.

Briar Mint -- Cincinnati Distillers

Briar Mint -- General Distillers Corp.

Brunswick Club -- H.& H.W. Catherwood

Buckingham -- Venable & Heyman

Burks Spring -- Thos. L. Smith & Sons

Cabinet -- Woodrow & George

Canadian Club -- Hiram Walker & Son

Cap'n Jack -- Cincinnati Distillers

Carioca  -- Schenley Co.

Carstairs  -- Stewart Distilling Co. 

Cedar Brook -- Wm.H. McBrayer

Cedar Valley -- Weideman, Holmes & Co.

Cee Bee Sloe Gin  -- Cook & Bernheimer Co.

Celery -- Cook & Bernheimer Co. 

Charteuse -- Shieffein & Co.

Cherry Heering  -- Schenley Import Co.

Chivas Regal -- General Wine & Spirits Co.

Churchill 88  -- Fleischmann Distilling Corp.

Clover Club  -- Boyle & McGlinn

Club, The  -- G.F. Heublein & Bros.       

Club House -- M. Shaughnessy & Co.

Cold Spring Jockey Club -- John Kissel & Son

Commodore  -- J. Brown & Co.

Commonwealth Club  -- Cobb Hersey Co.

Corby's -- Jas. Barclay & Co.

Cordon Bleu  -- Martell

Coates Plymouth  -- Schiefflin & Co.

County Chairman  -- General Distillers Corp.

Courvoisier  -- W.A. Taylor & Co.

Crcaker Jack  -- General Distillers Corp.

Creme Yvette  -- Sheffield Co.

Cuckoo -- Rex Distilling Co.

Cutty Shark  -- Berry Bros . & Rudd Ltd.

Dekuyper -- National Distillers Products

Dewey's Victory  -- A.B. Sheaffer

Dews of Erin  -- Cobb Hersey Co.

D.J.A. -- David & John Anderson Ltd.

D.O.M. Benedictine -- Julius Wile Sons

Drambuie  -- W.A.Taylor & Co.

Drip Rock  -- Cold Spring Distilling 

Duff Gordon  -- Munson G. Shaw Co.

Eagle Liqueur  -- Rheinstrom Bros .

Early Times -- Brown-Forman Distillery 

Gold Dust -- A.R. Champney Co.

El Bart  -- Camberwell Distillery 

Embassy Club  -- Continental Distilling 

Empire Club -- G.F. Coshland & Co. 

Everett Spring  -- Cobb Hersey Co.

Fairfax County  -- Austin, Nichols & Co. 

Fairview  -- Schmidt & Ziegler, Ltd.

Fellsglen  -- John E. Fells

Fenbrook -- Charles S. Gove Co. 

Fig Rye  -- F. Madlener

Four Roses  -- Frankfort Distilleries

Fulton  -- Myers & Co.

Fundador  -- Canada Dry Import Co. 

Gair Loch  -- Stromness Dist. Co.

Galliano -- McKesson & Robbins

Gaston Fontaine's  -- Cobb Hersey Co.

Geneva -- United Dist. Co.

George Mills  -- Woodrow & George

Geyser -- Peoples Distilling Co.

Gilbey' s Gin -- National Distillers Prod.ucts

Gold Fax -- Clune & Torpy

Golden Seal -- W. Scott Gillespie

Golden Truth -- Despres Distilling Co.

Grand Marnier -- Carillon Importers Ltd.

Grant 63 -- Revere Distilling Co.

Grandpa' s Delight -- Pembrook Distilling Co.

Grant's Stand Fast -- Austin, Nichols & Co.

Green River -- McCulloch

Greensboro -- Cobb Hersey Co.

Grouse -- Seggerman Slocum

Harrisville -- Cobb Hersey Co.

Harvest Home -- Seagram Distillers

Hazel Dell -- Rheinstrom Bros.

Heather Blossom -- B.H.R. Distilling Co.

Hennessy -- Schieffein & Co.

Hillside -- Steinhardt Bros.  & Co.

Hine Cognac -- 21 Brands Inc.

Hoffman House -- P.H. Hamburger

Holland Process -- Rosenberger Bros.

Home Comfort -- Max Stiner & Co.

House of Lords -- Wm.Whitely & Co.

House of Lords -- W.A. Taylor  & Co.

Hunter -- Wm. Lanaham & Sons          

Imperial -- Hiram Walker & Sons         

Inverness Club        -- J.W. Cheesman Co.

Irish Mist -- Munson G. Shaw Co.

Jackson Club          -- O'Bryan Bros.

Jefferson -- Seagram Distillers

Jessie Moore          -- General Distillers Corp

Joel Hill -- Woodrow & George

Jockey Club -- Excelsior Distilling Co.

J.& F. Martell's Brandy -- G.S.Nicholas & Co.

Kenton Belle -- Simon Kenton Co.

Kentucky Favorite -- United Dist. Co. 

Kentucky Gentleman -- Barton Distilling Co.

Kentucky Nectar -- General Distillers Corp

Kentucky Tavern -- Glenmore Distillers

Keuka Club -- O'Dea Home Supply Co.

Keystone -- Wm.H.Graham & Co.

Kilty -- R.Thorne & Sons, Ltd.

King -- Brown-Forman Distillery 

King's Ransom -- Edradour Distillery

King's Ransom -- Wm. Whitely  & Co.

Kuban -- General Distillers Corp

Laganda Club -- Altschul Distilling Co

Lamplighter -- J.& w . Nicholson Co. 

Latonia Club -- Sheldon Co.

La Rojena (Jose Cuervo) -- Young' s Market

Lechmere  -- Doyle, F.M. & Co. 

Lemon Hart  -- Julios Wile Sons 

Lick Run  -- General Distillers Co. 

Lindenwood  -- Spiess & Bachenheimer

London Dry  -- Sir Robert Burnett & Co

London Gin -- Wm. Reed

Lorraine Club  -- Felix Coblentz & Co. 

MacNaughton  -- Schenley Co.

Maker' s Mark -- Star Hill Distilling Co

Mammoth Cave Springs  -- Seagram Distillers

Manhattan Club  -- Mac Stiner & Co. 

Maryland Club  -- John Belt & Co. 

Mentor -- Ginter Co.

Monitor  -- J.C. Childs & Co. 

Mosaic -- People's Distilling Co. 

Mount Vernon  -- Cook & Bernheimer 

Mount Vernon  -- Mannis Distilling 

Mouquin -- Austin, Nichols & Co. 

Myers -- General Wine & Spirits Co. Thos. Smith Co.

M & Z -- Thos. Smith Co.

Nectar -- Woodrow & George 

Nelson County  -- Wm.S.Turner Dist.Co. 

Novena  -- Rheinstrom Bros. 

Number 30  -- General Distillers Corp. 

O.F.C. -- Geo. T. Stagg Co. 

O.F.C.  -- Schenley Co. 

Old Amor Rye  -- H.W .Huguley Co. 

Old Angus  -- Train & Mcintrye, Ltd. 

Old Anvil  -- General Distilleries Corp. 

Old Benton  -- Excelsior Distilling C

Old Boone -- Wm.S.Turner Dist.Co.

Old Charter  -- Wright & Taylor

Old Chuck -- General Distilleries Corp. 

Old Crow -- Hermitage Distillery

Old Crow -- H.B.Kirk & Co. 

Old Elk -- Stoll, Vanatta & Co. 

Old Fitzgerald  -- Stitzel-Wellwe Distillery

Old Forester -- Brown-Forman Distillery Co.

Old Goodenough  -- United Distributing Co.

Old Grain Belt -- Pure Food Dist. Co.

Old Grist Mill -- John F.Gillespie

Old Hickory Hollow -- Wm. S.Turner Dist.Co.

Old Homestead  -- Seagram Distillers 

Old Home Still  -- Sheldon co. Cocktail

Old Hundred -- Wm.S.Turner Dist.Co. 

Old Judge  -- Altschul Distilling Co. 

Old Lanark  -- York Distilling 

Old Maid  -- Irene Parker Co. 

Old Maysville  -- Manufacturer Unknown

Old Minden  -- Revere Distilling

Old Pilgrim -- Revere Distilling Co.

Old Prentice -- J.T.S.Brown & Sons

Old Pugh  -- R.S.Strader & Son

Old Rampart -- General Distillers Corp. 

Old Richmond  -- Thos. L. Smith Co

Old Rip  -- J.C. Childs & Co

Old Saratoga -- Rosskam, Gerstley & Co.

Old '67 Rye -- Wm.S.Turner Dist. Co

Old Star  -- A & G J.Caldwell

Old Talent -- Cobb Hersey Co

Old Time -- John N.Thomas & Co. 

Old Tom -- Wm.Reed

Old Tom Gin -- DuVivier & Co.

Old Underoof -- Chas.Dennehy & Co

Old Valley -- Woodrow & George

Owl Club  -- Wm.S.Turner

Oxford  -- Simon Kenton Co. 

Paddy -- Cork Distributer

Paddy -- York Distilleries

Paddy -- Austin, Nichols & Co

Paul Jones -- Frankfort Distilleries 

Perfection -- D.& J. Mc Callum's

Pernod -- Julius Wile Sons 

Pilgrimage  -- W.H.McBrayer 

Pioneer, The  -- Seagram Distillers

Pimm's Cup -- Julius Wile Sons

Pointer  -- Gottschalk Co. 

Pot Still Gin  -- Milshire

Prince Hurbert Polignac  -- Dennis & Hippert 

Private Stock  -- Cincinnati Distillers

Queen Louise -- Rose City Importing Co

Ramshead  -- Hannah & Hogg 

Red Top Rye -- Ferdinand Westheimer & Sons 

Remy Martin -- Renfield Importers Ltd

Richwood -- W.H. McBrayer

Robin Olg -- Geo. Beer & Son

Rock Hill  -- Wm.S.Turner

Rock Spring  -- Dudley P.Ely

Rock & Rye -- Sheldon co. 

Rogers -- United Distributing Co

Ronrico -- General Wine & Spirits Co

Rose Annoo -- Henry Hollander

Rosebud  -- Applegate & Sons

Rose Wood  -- General Distillers Corp. 

Royal Club -- John N.Thomas & Co.

Secrestat Bitters -- G.S.Nicholas & Co. 

Sheridan Club -- Despres Distilling Co

Silver Lake -- Seagram Distillers

Silver Thistle -- Hannah & Hogg

Stag -- A.M. Bininger & Co

Stand Fast  -- Grant's

Standard -- Steinhardt Bros. & Co. 

Sterling -- Steinhardt Bros, & Co. 

Storm King  -- J.C. Childs & Co. 

Strega -- Canada Dry Imprt Co. 

Summerfield -- Cobb Hersey Co.

Sunbeam -- Cobb Hersey Co

Sunny Valley -- Revere Distilling Co. 

Susquehanna -- W.H. McBrayer 

Swan Gin  -- Ferd.Ruttman & Son

Sweet Home  -- Altschul Distilling Co

Tea Kettle -- W.H.McBrayer 

Tia Maria -- W.A.Taylor & Co. 

Trimble -- White, Hentz & Co. 

Tullamore Dew  -- Munson G.Shaw Co. 

Upper Ten  -- H.& H.W Catherwood

Usher's Whiskey -- G.S.Nicholas & Co. 

Virginia Gentleman -- Austin, Nichols & co. 

Waterfill & Frazier -- W.H. McBrayer 

Whipple Creek -- General Distillers Corp

 White Dove -- Revere Distilliing Co.

White Label  -- John Krissel & Son

White Label  -- John Dewar & Sons 

White Lily -- Cobb Hersey Co. 

White Horse  -- Mackie & Coy 

White Seal  -- Carstairs 

Wild Cat -- Seagram Distillers 

Wolf Creek -- Frankfort Distilleries

Woodland  -- Crigler and Crigler

w.w.w  -- Angela Myers
name: label: Creator
content: Warshaw, Isadore, 1900-1969
topic: label: Topic
content: advertising -- Alcoholic beverages
label: Topic
content: advertising -- Beverages
label: Topic
content: Alcohol
label: Topic
content: Alcoholism
label: Topic
content: Bars (Drinking establishments)
label: Topic
content: Beverages
label: Topic
content: Beverages -- 20th century
label: Topic
content: Beverages -- advertising -- 1940-1990
label: Topic
content: Consumer goods -- Catalogs
label: Topic
content: Dining
label: Topic
content: Distilleries
label: Topic
content: Drinking of alcoholic beverages -- Law and legislation
label: Topic
content: Drinking behavior
label: Topic
content: Food
label: Topic
content: Labels -- Alcoholic beverages
label: Topic
content: Labels -- Design
label: Topic
content: Medicine
label: Topic
content: Restaurants
label: Topic
content: Retail trade
label: Topic
content: Restaurants -- United States
label: Topic
content: Taverns (Inns)
label: Topic
content: Trade associations
acqinfo: label: Provenance
content: Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
creator: label: Creator
content: Warshaw, Isadore, 1900-1969
setName: label: See more items in
content: Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits
abstract: label: Summary
content: A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
physdesc: label: Extent
content: 7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
unitdate: label: Date
content: 1743-1963
label: Date
content: bulk 1846-1962
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0060.S01.01.Whiskey
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Advertising
label: Type
content: Advertising fliers
label: Type
content: Advertising cards
label: Type
content: Advertising mail
label: Type
content: Advertisements
label: Type
content: Beverage labels
label: Type
content: Business cards
label: Type
content: Business letters
label: Type
content: Business ephemera
label: Type
content: Business records
label: Type
content: Caricatures
label: Type
content: Catalogues
label: Type
content: Commercial catalogs
label: Type
content: Commercial correspondence
label: Type
content: Correspondence
label: Type
content: Ephemera
label: Type
content: Invoices
label: Type
content: Illustrations
label: Type
content: Labels
label: Type
content: Instructional materials
label: Type
content: Legal documents
label: Type
content: Legislation (legal concepts)
label: Type
content: Letterheads
label: Type
content: Mail order catalogs
label: Type
content: Manuals
label: Type
content: Manufacturers' catalogs
label: Type
content: Menus
label: Type
content: Periodicals
label: Type
content: Printed ephemera
label: Type
content: Print advertising
label: Type
content: Publications
label: Type
content: Recipes
label: Type
content: Receipts
label: Type
content: Sales catalogs
label: Type
content: Sales letters
label: Type
content: Sales records
label: Type
content: Signs (declaratory or advertising artifacts)
label: Type
content: Trade catalogs
label: Type
content: Trade cards
label: Type
content: Trade literature
arrangement: label: Arrangement note
content: Whiskey, Liquor, and Spirits is arranged in five subseries.

Business Records and Marketing Material

Genre

Subject

Warshaw's Whiskey and Wine Survey and Collecting Campaign Records

Oversize Material
processinfo: label: Processing Information note
content: In 2016, with funding provided by the Smithsonian Institution's Collections Care and Preservation Fund, the Archives Center at the National Museum of American History implemented the use of minimal level processing standards to increase information about and facilitate access to more of our collections.

For this subject, minimal processing included arrangement to the folder level, based on prior processing and preservation action, with retention of the pre-existing arrangement when possible, if applicable. Otherwise, an order was imposed by the Processing Archivist. Some materials were consolidated to eliminate excess bulk but items within folders were not arranged further. The guide may or may not include a more refined list of folder contents. Nonarchival housing was replaced for long-term stability, but staples and other fasteners have not
all been removed.

The name of this subject category was modified from "Whiskey" to "Whiskey, Liquor, and Spirits" to better reflect the content. 

Minimal level processing and machine-readable finding aid completed by Nicole Blechynden, September 2016.
genre_format: label: Genre/Form
content: Advertising
label: Genre/Form
content: Advertising fliers
label: Genre/Form
content: Advertising cards
label: Genre/Form
content: Advertising mail
label: Genre/Form
content: Advertisements
label: Genre/Form
content: Beverage labels
label: Genre/Form
content: Business cards
label: Genre/Form
content: Business letters
label: Genre/Form
content: Business ephemera
label: Genre/Form
content: Business records
label: Genre/Form
content: Caricatures
label: Genre/Form
content: Catalogues
label: Genre/Form
content: Commercial catalogs
label: Genre/Form
content: Commercial correspondence
label: Genre/Form
content: Correspondence
label: Genre/Form
content: Ephemera
label: Genre/Form
content: Invoices
label: Genre/Form
content: Illustrations
label: Genre/Form
content: Labels
label: Genre/Form
content: Instructional materials
label: Genre/Form
content: Legal documents
label: Genre/Form
content: Legislation (legal concepts)
label: Genre/Form
content: Letterheads
label: Genre/Form
content: Mail order catalogs
label: Genre/Form
content: Manuals
label: Genre/Form
content: Manufacturers' catalogs
label: Genre/Form
content: Menus
label: Genre/Form
content: Menus -- 20th century
label: Genre/Form
content: Menus -- 21st century
label: Genre/Form
content: Menus -- 1940-1950
label: Genre/Form
content: Periodicals
label: Genre/Form
content: Printed ephemera
label: Genre/Form
content: Print advertising
label: Genre/Form
content: Publications
label: Genre/Form
content: Publications -- Business
label: Genre/Form
content: Recipes
label: Genre/Form
content: Receipts
label: Genre/Form
content: Sales catalogs
label: Genre/Form
content: Sales letters
label: Genre/Form
content: Sales records
label: Genre/Form
content: Signs (declaratory or advertising artifacts)
label: Genre/Form
content: Trade catalogs
label: Genre/Form
content: Trade cards
label: Genre/Form
content: Trade literature
scopecontent: label: Scope and Contents note
content: In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.

The bulk of the content is print material  in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880.  The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.

The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.

See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
relatedmaterial: label: Forms Part Of
content: Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material