Recruitment video ("The Fuller Story")
name: label: Collection Creator
content: Fuller Brush Company
setName: label: See more items in
content: Fuller Brush Company Records
label: See more items in
content: Fuller Brush Company Records / Series 8: Distributors / 8.1: Recruitment
unitdate: label: Date
content: 1991
container: label: Container
content: Box 63
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images
scopecontent: label: Scope and Contents
content: VHS. Color and sound. Total running time: 00:25:52. Includes two segments. 

First segment, "The Fuller Story" (until approximately 00:10:12) covers the history of the Fuller Brush Company; sound bites from Chairman of the Board H. Lee Turner, other executives, and Fuller Brush Company distributors; footage of employees at the manufacturing plant in Great Bend, Kansas; some still images and footage from employee enrichment programs (the Fuller Family Picnic), and information about "the Fuller Institute" product information database.

Second segment, "Welcome to the Fuller Life," explains the profit-making potential of the Fuller Brush Company to potential distributors.  It explains network marketing as a sales technique, the "Full-Share Marketing" multi-level distribution system, and the advantages offered to distributors through the Fuller Brush Company reputation. This section also includes testimonials from Fuller Brush distributors.

Content of video duplication of recruitment video ("Fuller Brush corporate video"), 1991.