Kiehl's Pharmacy Records
name: label: Creator
content: Kiehl's Pharmacy
label: Creator
content: Morse Laboratories. Kiehl's Pharmacy
topic: label: Topic
content: Pharmaceutical industry
label: Topic
content: Pharmacies
label: Topic
content: Laboratories
label: Topic
content: Penicillin
label: Topic
content: Herbs -- Therapeutic use
label: Topic
content: Herbal medicine
acqinfo: label: Provenance
content: Donated by Aaron Morse of Kiehl's Pharmacy on November 19, 1989.
creator: label: Creator
content: Kiehl's Pharmacy
label: Creator
content: Morse Laboratories. Kiehl's Pharmacy
setName: label: See more items in
content: Kiehl's Pharmacy Records
abstract: label: Summary
content: The collection consists of formulas and prescriptions for Morse Laboratories and Kiehl's Pharmacy products.
bioghist: label: Biographical / Historical
content: Kiehl's Pharmacy, located on the corner of Third Avenue and East 13th Street, New York, New York, was originally owned by German immigrant Louis Brunswick, who sold herbs and oils at his Brunswick Apotheke in 1851. About thirty years later, Brunswick sold the store to apothecaries Englehardt and Huber. When John Kiehl (born 1868) was around twenty years old, he began working at the Englehardt & Huber Apothecary, eventually taking ownership of the company. Kiehl was known for his unique tonics and remedies inspired by old-world, botanical recipes, including virility creams, medicinal salves, curative oils, baldness cures, and exotic concoctions like Attraction Powder, Life Everlasting, Money Drawing Oil, and Love Oil. Beginning in 1921, Kiehl's offered a variety of essences that were blended by hand for customers, including Musk Oil, Grapefruit, Amber, Gardenia, Cucumber, and Pour Homme.


The Morse family immigrated to the United States from Russia before World War One, and son Irving A. Morse, or "Doc Morse," (died 1980) worked as an apprentice to John Kiehl while also serving in the U.S. Army during World War One and earning a pharmacology degree from Columbia University. In 1921, Morse bought the company from Kiehl, continuing his tradition of providing homeopathic cures and herbal remedies from the old country while expanding the company into a full-service, modern pharmacy. Like Kiehl, Morse valued the personal relationships he had with his customers and encouraged them to experiment with the products before choosing which would best suit their needs. "Try before you buy" became the company motto, and this principle of personalized customer service established by Irving Morse continues to this day.


Irving Morse's son Aaron (1923-1996) followed in his father's footsteps in business, studying pharmacology at the Columbia University School of Pharmacy and joining the army as a pilot during World War Two. After graduation, Aaron began Morse Laboratories Inc. in Hoboken, New Jersey to develop manufactured products for Kiehl's Pharmacy. Morse Laboratories operated from the late 1940s until 1961, and its first product was Ostrocal, a fluoride therapy product sold at Kiehl's. Starting in 1948, Morse expanded the company's product line to include a variety of penicillin and antibiotic products. Morse Laboratories Inc. supplied the New York City Hospital System and sanatoriums throughout New York State with paramino salicylic acid for the treatment of tuberculosis and supplied the U.S. government with aloe vera cream "for use against radiation burns."


In 1961, Aaron Morse took over Kiehl's Pharmacy from his father and sold Morse Laboratories Inc. in 1964. Pharmacy operations moved to Paterson, New Jersey, and were renamed Biocraft Laboratories. Aaron Morse shifted the purpose of Kiehl's Pharmacy from providing homeopathic cures and chemicals to developing and selling natural skin and hair care products. In 1988, after having been diagnosed with cancer, Aaron Morse gave ownership of the company to his daughter, Jami Morse Heidegger. Jami and her husband Klaus modernized the company and computerized the mail-order business, in addition to developing marketing strategies, including brochures and newsletters. Like her father, Jami Morse also expanded the product line, introducing baby, equine, and athletic products to the company's inventory.


In 2000, L'Oréal purchased the company from Jami Morse who, along with her husband, continued to serve as co-presidents until 2001.

References


Berger, Meyer, "About New York; 3d Ave. Apothecary Shop Does Big Business in Love Philters and Conjure Medicines," New York Times, January 7, 1959, 30.


"Brunswick Apotheke, Englehardt & Huber, Kiehl's Since 1851," Greenwich Village Society for Historic Preservation, http://gvshp.org/blog/2011/03/11/brunswick-apotheke-englehardt-huber-kiehl%E2%80%99s-since-1851/ (accessed July 8, 2011).


Frank, Deborah, "Shopping at the Original Kiehl's," Departures.com, http://www.departures.com/articles/shopping-at-the-original-kiehls, last accessed July 8, 2011.


"Her Hair Turned Green," New York Times, December 25, 1900.


"Kiehl's," BlueMercury.com, http://www.bluemercury.com/brandFC.asp?qid=4&brand=50, last accessed July 8, 2011.


"Kiehl's Since 1851, Inc.," FundingUniverse.com, http://www.fundinguniverse.com/company-histories/Kiehls-Since-1851-Inc-Company-History.html, last accessed July 8, 2011.


"Our Story," Keihl's.com, http://www.kiehls.com/Our-Story/history,default,pg.html, last accessed July 8, 2011.
physdesc: label: Extent
content: 6.5 Cubic feet ( 8 boxes)
phystech: label: Physical Characteristics and Technical Requirements
content: Collection stored off-site.  Arrangements must be made with the Archives Center staff two weeks prior to a scheduled research visit. Some materials damaged by water with inert mold.
unitdate: label: Date
content: 1920-1973
label: Date
content: bulk 1960-1970
custodhist: label: Custodial History
content: Transferred to the Archives Center by the Division of Medicine and Science in 2002.
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0819
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Formulae, chemical
label: Type
content: Prescriptions
label: Type
content: Card files
arrangement: label: Arrangement
content: The collection is arranged into two series.

Series 1, Formulas, 1954-1973

Series 2, prescriptions, 1920-1922, 1935-1936
processinfo: label: Processing Information
content: Processed by Erin Molloy (volunteer), Lydia Chiro (intern), and Allyssa Tidwell (intern), July, 2011. Finding aid authored by Erin Molloy (volunteer), supervised by Alison Oswald, archivist.
genre_format: label: Genre/Form
content: Formulae, chemical
label: Genre/Form
content: Prescriptions
label: Genre/Form
content: Card files
scopecontent: label: Scope and Contents
content: The collection documents formulas and prescriptions for Morse Laboratories and Kiehl's Phramacy products. 

Series 1, Formulas, 1954-1973, consists of specific formulas developed by Kiehl's Pharmacy and Morse Laboratories, Inc. Individual files are loosely arranged by lot number order. The information includes drug name, date and form (e.g. cream, tablet). In some instances, the ingredients and quantity are provided. In addition to formula cards, there are requests for pharmaceutical certification, penicillin certificates, invoices, and some correspondence.

Series 2, Prescriptions, 1920-1922, 1935-1936, contains written prescriptions from local doctors, primarily the New York City metropolitan area, that were filled at Kiehl's Pharmacy between 1920-1922. These materials also contain order forms for opium and other-habit forming drugs, an envelope that once contained a packet of medicinal herbal tea, and cancelled prescription blank forms that were produced in accordance with the National Prohibition Act.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center

Parke, Davis Research Laboratory Records (AC0001)

Norwich Eaton Pharmaceuticals, Inc. Records (AC0329)

Syntex Collection of Pharmaceutical Advertisements (AC0821)

Materials in the Division of Medicine and Science 

Artifacts related to this collection include glassware and a homeopathic medicine chest (Accession #1981.0589).