The Story of Reddy Kilowatt, 1963
name: label: Collection Creator
content: Northern States Power Company
label: Collection Creator
content: Hooks, Benjamin, Dr.
label: Collection Creator
content: Xcel Energy
label: Collection Creator
content: Reddy Communications, Inc.
label: Collection Creator
content: Reddy Kilowatt, Inc.
label: Collection Creator
content: Gofman, John W.
label: Collection Creator
content: Commoner, Barry, 1917-
label: Collection Creator
content: Collins, Ashton B.
setName: label: See more items in
content: Reddy Kilowatt Records
label: See more items in
content: Reddy Kilowatt Records / Series 8: Audiovisual Materials / 8.5: Filmstrips
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0913, Subseries 8.5.6
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents note
content: 35 mm color single-frame filmstrips, 166 frames; 

 33 1/3 RPM vinyl discs, 30:00; 

 OD 913.50: 33 1/3 RPM 16 inch vinyl disc 

 RD 913.50: 33 1/3 RPM 10 inch vinyl disc, (2 copies) 

 Audio cassette tape, 30:00 

 Copyright: 1963 

 Corporate Creator: Reddy Kilowatt, Inc. 

 Narrator: Ashton B. Collins, Sr. 

 Content Description: This filmstrip promotes the company's services to other power companies. Narrated by the creator of Reddy Kilowatt, Ashton B. Collins, the filmstrip describes how he created Reddy Kilowatt. He suggests that the cartoon can be used to help electric companies interact with their customers, creating a softer image for the respective company. Collins describes how Reddy Kilowatt can be used in sales programs for brand names and products. He specifically mentions the Cuban Electric Company and their annual party (Una Noche con K-Listo), which is documented in OF 913.1. Collins also notes that the character can be used in conjunction with youth clubs to create relationships with future customers. He describes further customer interaction with Reddy through letters and stories. See reference CD 2 for reference copy of audio.