Allen B. DuMont Laboratories, Inc.: Marketing and Sales
name: label: Collection Creator
content: Du Mont, Allen B. (Allen Balcom), 1901-1965
setName: label: See more items in
content: Allen Balcom Du Mont Collection
unitdate: label: Date
content: 1939-1961 and undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0018, Series 9
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series documents how the DuMont company marketed its television receivers, which it called "Telesets"; "Teletrons" were the cathode ray picture tubes. There are two subseries: Records, and Sales Publications.  The first subseries provides information on sales and distribution, dealer profit margins and teleset prices, and advertising plans.  The second subseries consists of publications for dealers and sales employees. Information and Guidelines for Sales Employees and another folder of information for salesmen provided salesmen with basic
technical knowledge about television and outlined the DuMont marketing focus: high quality.  A sign intended for a TV set store emphasizes quality.  "In New Jersey, It's Teldisco!" is a scrapbook about a New Jersey DuMont distributor and its marketing strategies.  Materials labeled as "binders" were grouped together in binders, ostensibly for sales seminars.  There is also a record, and a cassette tape copy, of "The DuMont Song," an advertising jingle.  Materials are arranged chronologically; there are a number of undated items at the end of the series.