Hardman, Gregory "Greg"
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 499.51 Megabytes (Total Running Time: 00:49:29, audio/wav)
unitdate: label: Date
content: 2019-03-13
container: label: Container
content: Item NMAH-AC1595-BDA0042
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Gregory "Greg" Hardman, "beer baron" of Christian Moerlein Brewing Company, in Cincinnati, Ohio. Topics covered include Hardman's early career working for a beer distributor, the imported and domestic brands that were popular before the arrival of microbrewed beer, and his decision around 2001 to purchase the rights to historic Cincinnati beer brands to revive them. Hardman also talks about customers' emotional connections to heritage brands; feeling a responsibility to invest in underserved neighborhoods like Over-the-Rhine; and Cincinnati's distinctive brewing history.