NW Ayer Advertising Agency
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1958
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.10
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Contain scrapbooks created by the agency in 1958 for the television program Shirley Temple's Storybook.  This program was a series of sixteen hour-long children's programs on National Broadcasting Company (NBC).  Hills Bros. Coffee sponsored the programs which included Beauty and the Beast, Rumpelstiltskin, Nightingale, Legend of Sleepy Hollow, Dick Whittington and his Cat, Land of Green Ginger, Sleeping Beauty, Rip Van Winkle, Little Lame Prince, Magic Fishbone, Wild Swans, Hiawatha, Rapunzel, Ali Baba, Emperor's New Clothes, and Mother Goose.  The scrapbooks were assembled in the order that the programs aired and included clippings for the public and the trade.  In addition, there is a menu for an event for Hills Bros. and NW Ayer employees in 1943.  The materials are arranged in chronological order.