Dieste and Partners Advertising Collection
name: label: Creator
content: Dieste and Partners
topic: label: Topic
content: advertising -- Food
label: Topic
content: advertising -- Beverages
label: Topic
content: Minorities in advertising
acqinfo: label: Provenance
content: Collection donated by Dieste and Partners, 2015
creator: label: Creator
content: Dieste and Partners
setName: label: See more items in
content: Dieste and Partners Advertising Collection
abstract: label: Summary
content: Materials from the Pepsi Spanish-language ad campaign in 1996 with emphasis on the "Gooal" commercial featuring Andres Cantor.
bioghist: label: Biographical / Historical
content: Dieste and Partners is a Spanish language advertising agency in Dallas, Texas. This collection contains materials from the Pepsi Spanish-language ad campaign in 1996, including "Harrier," "Dog Dreams," and the hit "Gooal" commercials. The "Gooal" commercial featured the Univision sports announcer Andres Cantor, who was famous for his extended, enthusiastic yell of "GOOAL" when a futbol team scored. This ad campaign was a success, and Cantor's catch-phrase became a part of 1996 popular culture.
physdesc: label: Extent
content: 0.15 Cubic feet (1 box)
unitdate: label: Date
content: 1996
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1368
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
arrangement: label: Arrangement
content: Collection is arranged into five series.

Series 1: Correspondence, 1996

Series 2: Newspaper and Magazine Clippings, 1996

Series 3: Press Release, 1996

Series 4: Scripts and Storyboards, 1996

Series 5: Futbol de Primera Catalog, 1996
processinfo: label: Processing Information
content: Collection processed by Holly Nelson, intern, 2016.
scopecontent: label: Scope and Contents
content: The collection consists of internal business documents relating to the Dieste and Partners advertising firm's Spanish language Pepsi Cola ad campaign, 1996. Also included are print advertisements for the "Futbol de Primera" radio show, and for the Dieste firm itself.
relatedmaterial: label: Materials in the Archives Center
content: The "Pepsi Generation" Oral History and Documentation Collection, 1938-1986 (AC0111)

Pepsi-Cola Advertising Collection, 1902-1982 (AC0092)