There's only one leading shampoo that isn't mostly detergent: Gold Formula Breck. [Print advertising, Women's publications.]
odd: label: Local Numbers
content: Ivorydata4 1117

 03065105 (Scan No.)
name: label: Advertiser
content: Breck, John H., Inc.
label: Artist
content: Williams, Ralph William
label: Names
content: Smith, Jaclyn
label: Collection Creator
content: Williams, Ralph William
label: Collection Creator
content: Breck Company.
label: Collection Creator
content: Dial Corporation.
label: Collection Creator
content: American Cyanamid Company
label: Collection Creator
content: Sheldon, Charles
topic: label: Topic
content: Hair -- Care and hygiene
label: Topic
content: Women in advertising
label: Topic
content: Shampoos
creator: label: Advertiser
content: Breck, John H., Inc.
label: Artist
content: Williams, Ralph William
setName: label: See more items in
content: Breck Girls Collection
label: See more items in
content: Breck Girls Collection / Series 3: Print Ads / Breck Girls
physdesc: label: Extent
content: 1 Item (col., 32 x 25 cm.)
phystech: label: Condition
content: Good condition.
unitdate: label: Date
content: 1973
container: label: Container
content: Box 9, Folder 4
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Print advertising
genre_format: label: Genre/Form
content: Print advertising
scopecontent: label: Scope and Contents
content: Reproduction of pastel portrait of Jaclyn Smith.