Marti, Jace
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 431.8 Megabytes (Total Running Time: 00:42:47, audio/wav)
unitdate: label: Date
content: 2019-10-19
container: label: Container
content: Item NMAH-AC1595-BDA0050
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Jace Marti, assistant brewmaster at August Schell Brewing Company in New Ulm, Minnesota. Topics covered include Marti's childhood in Minnesota, growing up in a brewing family; his studies and early career in graphic design and marketing; studying brewing in Germany and Austria; the history of August Schell Brewing Co.; and the challenge of introducing innovation to an older, traditional brewery with unique equipment. Marti also discusses the growing interest in craft beer in Germany; Schell's commitment to tradition and localism; the importance of family and community in their operations; the evolving nature of consumer preferences, and the potential future directions of the craft beer industry.