Strategic Campaigns
name: label: Collection Creator
content: Fuller Brush Company
setName: label: See more items in
content: Fuller Brush Company Records
label: See more items in
content: Fuller Brush Company Records / Series 3: Marketing
unitdate: label: Date
content: 1942, 1974-1989
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1459, Subseries 3.2
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This subseries mostly documents the Fuller Brush Company's relationship with external marketing and public relations agencies. The subseries predominately features proposed campaigns and marketing programs by external agencies, particularly Stanley Arnold and Associates, Inc. and Maxwell Scroge Company, Inc. Agreements and executive correspondence with various advertising agencies are also included. It also includes documentation related to public relations and media campaigns by L. C. Williams & Associates, Inc., including impression figures and press clippings. The subseries also includes limited in-house strategic marketing material.