Hang Tags
name: label: Collection Creator
content: Maidenform, Inc.
setName: label: See more items in
content: Maidenform Collection
label: See more items in
content: Maidenform Collection / Series 5: Sales and Marketing Materials
unitdate: label: Date
content: 1984-1996
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0585, Subseries 5.8
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents note
content: Subseries 5.8, Hang Tags, 1994-1996, used to help sell lingerie. Lingerie was not always sold "self-service" as it is today. Initially, bras and girdles were sold behind the counter with assistance from sales personnel. In the 1950s, Maidenform moved to packaged, self-service "bra bars." By the 1960s, bras increasingly were sold off the rack, with hang-tags offering price and product information.
label: Scope and Contents note
content: Note: Additional hang tags may be found in the sales kits starting in the 1960s