[Promotional Film-Hills Bros. Coffee. Bat  Masterson and Walt Disney, circa 1960]
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 13: Audiovisual Materials / 13.1: Moving Images / 13.1.3: Promotional Materials
physdesc: label: Extent
content: 1 Film reel (16mm black and white composite optical track print , (855 feet))
unitdate: label: Date
content: circa 1960
container: label: Container
content: Reel OF 395.8
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images [31983000017277]
label: Type
content: Film reels
scopecontent: label: Scope and Contents
content: These promotional films were produced for Hills Bros. employees probably to be shown at some sort of annual meeting. The two portions may have been separate films shown at separate times. They were donated to the Archives Center as a single film. In the first section Gene Barry, star of BAT MASTERSON and spokesman for Hills Bros., speaks to the employees of Hills Brothers about plans for the series in the coming year. Includes a partial episode of BAT MASTERSON in which the Hills Bros.' Coffee commercials are shown. The commercial jingles include "Richer, stronger, pound lasts longer" and "Head for the hills ... Hills Bros."

In the second section of this film Walt Disney speaks to Hills Brothers employees about Disney's plans for 1962 including the Hills Bros. Coffee Garden at Disneyland, new attractions at Disneyland, and excerpts from upcoming shows on the Disney television series including The Swamp Fox and Moochie and the Little League.