"Advertising Research Responsibilities to Management and Management Responsibilities to Advertising Research," New York City
name: label: Collection Creator
content: Ayer (N W) Incorporated.
label: Collection Creator
content: Cummings, Barton A., 1914-1994 (advertising executive)
label: Collection Creator
content: Brower, Charles H.
label: Collection Creator
content: Bolte, Brown
label: Collection Creator
content: Bond, Edward L., Jr.
label: Collection Creator
content: Bernbach, William
label: Collection Creator
content: Ogilvy, David
label: Collection Creator
content: O'Toole, John
label: Collection Creator
content: Seaman, Alfred J.
label: Collection Creator
content: Schultz, Arthur W.
label: Collection Creator
content: Matthews, Len
label: Collection Creator
content: Marsteller, William
label: Collection Creator
content: O'Conner, Neal W.
label: Collection Creator
content: Mithun, Raymond O.
label: Collection Creator
content: Meyer, Ed
label: Collection Creator
content: Harper, Marion, 1916-1989 (advertising executive)
label: Collection Creator
content: Healy, Robert
label: Collection Creator
content: Hagopian, Lewis T.
label: Collection Creator
content: Jacoby, Robert F.
label: Collection Creator
content: Fatt, Arthur
label: Collection Creator
content: Fitzgerald, Clifford
label: Collection Creator
content: Foote, Emerson
label: Collection Creator
content: Gilliatt, Neal
label: Collection Creator
content: Foley, Paul
label: Collection Creator
content: Thiele, Edward
label: Collection Creator
content: Tinker, Jack
setName: label: See more items in
content: Barton Cummings Papers
label: See more items in
content: Barton Cummings Papers / Series 1: Speeches and Publicity
unitdate: label: Date
content: 1963-10-01
container: label: Container
content: Box 1, Folder 7B
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Defines areas in copy testing and media penetration where management needs more help from research. Acknowledges the need for management to provide the funding and environment which will permit research to flourish.