This capsule cost 2,500,000 dollars [color advertisement; tear sheet]
odd: label: Local Numbers
content: AC0059-0000067 (AC Scan)
name: label: Advertiser
content: Pharmaceutical Manufacturers Association
label: Collection Creator
content: Ayer (N W) Incorporated.
topic: label: Topic
content: Pharmaceutical industry
label: Topic
content: Drugs
label: Topic
content: advertising
creator: label: Advertiser
content: Pharmaceutical Manufacturers Association
setName: label: See more items in
content: N W Ayer Advertising Agency Records
label: See more items in
content: N W Ayer Advertising Agency Records / Series 4: 2001 Addendum / Pharmaceutical Manufacturing Association, pharmaceuticals
physdesc: label: Extent
content: 1 Item (Ink on paper., 13.7" x 10.4".)
unitdate: label: Date
content: 1962
container: label: Container
content: Box 68 (Series 4), Folder 7
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Tear sheets
label: Type
content: Advertisements
genre_format: label: Genre/Form
content: Tear sheets
label: Genre/Form
content: Advertisements -- 1960-1970
scopecontent: label: Scope and Contents
content: Red capsule held between index finger and thumb. Text describes the costs to develop a new drug.