Sampling Campaigns
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1928-1941
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.8
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Consists primarily of materials related to the sampling campaign conducted in the fall of 1941.  The plan for the campaign was developed by the Reuben H. Donnelley Corporation and consisted of mailings and home-to-home coffee distribution. Sampling territories were divided into three geographical locations. Section one, the Michigan campaign, consisted of Detroit and its suburbs including Wayne County, and the cities of Jackson, Ann Arbor, Ypsilanti, Pontiac, Port Huron, Lansing, Flint, Saginaw, Bay City, and Midland. Section two, the Ohio, and Indiana campaign included Cleveland and its suburbs, Toledo, and suburbs (including Adrian and Monroe, Michigan), Indianapolis and suburbs, and Fort Wayne. Section three, North Dakota, Minnesota, and upper Michigan peninsula campaign included the towns around Fargo and Grand Forks, North Dakota from Houghton, and Calumet, down to Escanaba and over to Sault Ste. Marie in the upper Michigan peninsula. The procedures for conducting the campaign; information relating to sampling territories; shipping schedules for coffee samples from the warehouse in Edgewater, New Jersey; notes relating to sampling figures; instructions for carriers; letters and booklets to grocers; radio announcements; coffee grams; pages from telephone directories for Grand Rapids, Michigan, Peoria, Illinois and Milwaukee, Wisconsin and an article from the Detroit News Booster are included among the materials. In addition, there is a small amount of material related to sampling campaigns conducted from 1928-1934.  Materials are arranged in chronological order.