The $20 Miracle
name: label: Collection Creator
content: National Cotton Council
setName: label: See more items in
content: National Cotton Council of America (NCC) Photographs, Film, and Publications
label: See more items in
content: National Cotton Council of America (NCC) Photographs, Film, and Publications / Series 4: Films
physdesc: label: Extent
content: 1 Motion picture film (color; composite optical soundtrack; print, 16mm; 400 feet; total running time: 10 minutes, 30 seconds)
unitdate: label: Date
content: circa 1966
container: label: Container
content: Reel OF 1177.141
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: The following description is taken from a National Cotton Council brochure: "The story of the dress that did for fashion what Henry Ford's car did for transportation - The American woman is without question the best dressed—and most dressed—woman in the world. Each year her wardrobe costs 16 billion dollars, an average of 4 ½ new dresses hung in each closet. Largely, this is possible because of that phenomenon of Yankee ingenuity — the fashionable, well-made dress priced to sell for $20 or less. This is a look at that dress and how it came to be."