Package design, undated
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.1: Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (316 feet, 16mm color composite optical track print, )
container: label: Container
content: Item RV Tape 24
label: Container
content: Box 170, Video MV500.10
label: Container
content: Item RV 500.10
label: Container
content: Reel OF 500.10
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images
label: Type
content: Moving Images [31983000009415]
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: Landor Associates
Content Description: Film begins with an animated, humorous history of marketing, and then switches to live action at a supermarket. There is a man onscreen and a woman's voice off-screen.  They discuss how a package design helps the consumer to choose between products. 

Digital reference copy in Smithsonian Institution Digital Asset Management System (DAMS).