Publications
name: label: Collection Creator
content: Bird, William L.
setName: label: See more items in
content: William L. Bird Holidays on Display Collection
unitdate: label: Date
content: 1938-1989, 2007
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1288, Series 12
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Series 12, Publications, 1938-1989, is divided into eighteen subseries. 

The materials consist of publications produced by department stores and other businesses and organizations related to parade float design, window displays at department stores, and amusements. Many of the publications are internal department store publications for employees.  These include the Fellow Worker (Jordan Marsh Company) The Hudsonian (J.L. Hudson Company), Sparks (R.H. Macy and Company), and Store Chat (Strawbridge and Clothier). These employee publications provided news about the store and employees' accomplishments. Some of the publications contain holiday related information, especially Christmas.  Featured are toyland and Santa-related displays and installations and images depicting parades sponsored by the department stores.  The materials are arranged alphabetically by the title of the publication.  If known, the department store or business name that produced the publication is provided. 

There are several childrens souvenir booklets in this series.  These books were produced by the department store and were given to visitors. For example,the Jolly Book for Boys and Girls produced by John Wanamaker stores consists of a collection of songs, stories, poems and puzzles for children. The store used the booklet to advertise and market items to children. 

Also in this series are the International Correspondence Schools (ICS) booklets. The ICS was an educational institute established in 1891 in Scranton, Pennsylvania that provided correspondence and distance learning courses. Arranged by serial number, the booklets were written by personnel in sales and promotional departments at Marshall Field's; N.W. Ayer and Son, Inc;  J.M. Hickerson, Inc.; Schwab and Beatty, Inc. Advertising Agency; JIT Harrison Advertising; Hugo Wagenseil and Associates, The May Company; Security and Mutual Life Insurance Company of New York; Kretschmer Advertising Agency; D'Arcy Advertising Agency; The Bresnick Company, Advertising Agency; faculty at various universities; and International Correspondence Schools staff. Each booklet provided a lesson in a certain area of advertising follwoed by an examination.