Interviewees, Andrew Butler, Stuart McFaul, 
Marilyn Crowell and Ronald Wisnia
name: label: Collection Interviewer
content: Shayt, David H.
label: Collection Creator
content: Wedge Innovations
setName: label: See more items in
content: Wedge Innovations Records
label: See more items in
content: Wedge Innovations Records / Series 7: Corporate Culture
physdesc: label: Extent
content: 1 Sound recording (Duration 1 hour)
unitdate: label: Date
content: 1995 June 20
container: label: Container
content: Box 26, Item 534.3
label: Container
content: Box 25, Item 534.3
label: Container
content: Box 24, Item 534.3
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images
label: Type
content: Sound recordings
scopecontent: label: Scope and Contents
content: Location: Palo Alto, California

This tape contains the remarks of Stuart McFaul and Andrew Butler, with occasional comments by Marilyn Crowell and Ronald Wisnia. McFaul was responsible for public relations at Wedge, while Butler founded the company [in 1985]. Butler related how he had been fired by the Board of Directors in June 1992, took back control of Wedge in August 1992, fired the replacement president, Richard Couch, and finally sold the company on November 16, 1992 [to Macklanburg-Duncan]. 

McFaul and Butler together described what they did before coming to Wedge Innovations, how their formal education influenced their work at Wedge, the company's New Product Development Conference [in 1991], Smart tools technology, potential consumer markets for SmartLevel and brand name recognition.

Butler alone discussed his reasons for founding Wedge, the limitations of traditional construction tools, marketing the SmartLevel, hiring Ron Wisnia, the process of building Wedge, and the origin of the Wedge name.

McFaul alone discussed the issues involved in the promotion of SmartLevel, Wedge's direct marketing survey, the cultivation of SmartLevel users, Butler's efforts in the promotion of SmartLevel, and the design of the products and store displays.