Norcross Creates a Greeting Card
name: label: Collection Collector
content: Norcross, Arthur Dickinson, d. 1968
label: Collection Designer
content: Tuck, Raphael, fl. 1880s
label: Collection Manufacturer
content: Norcross Greeting Card Company (New York (N.Y.))
label: Collection Manufacturer
content: Rust Craft Publishers (Boston, Mass.)
label: Collection Collector
content: Rust, Fred Winslow, 1877?-1949
label: Collection Designer
content: Prang, Louis, fl. 1880-1900
label: Collection Designer
content: Chase, Ernest Dudley, fl. 1920s
label: Collection Collector
content: Rust Craft Greeting Card Company (Dedham (Mass.))
setName: label: See more items in
content: Norcross Greeting Card Collection
label: See more items in
content: Norcross Greeting Card Collection / Series 1: Norcross Company Records / 1.11: Film
physdesc: label: Extent
content: 1 Film reel (color, composite optical track, print, 16mm, 700 feet)
label: Extent
content: 1 Film reel (color, composite optical track, reference print, 16mm, 700 feet)
unitdate: label: Date
content: circa 1950s
container: label: Container
content: Reel OF 58.1
label: Container
content: Reel RF 58.1
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images [31983000027557]
label: Type
content: Moving Images [31983000027565]
label: Type
content: Film reels
scopecontent: label: Scope and Contents
content: Promotional film showing how a greeting card is created at Rustcraft. The viewer is taken through the process of an art staff creating a greeting card.  The "three ingredients" for creation are: good ideas, an art department, and an editorial department.  The viewer watches an artist mock up a design featuring a purple Hippo.  This design is followed until it is seen in the store.  The only process not shown is the printing and cutting of the cards.