Doughnut Machine Company Scrapbooks
name: label: Creator
content: Vorchheimer, Bert
label: Creator
content: Wertheimer, Frederick P.
label: Creator
content: Vorchheimer, Carol
label: Names
content: Doughnut Machine Company.
topic: label: Topic
content: Doughnut making machine
label: Topic
content: Doughnuts
acqinfo: label: Provenance
content: Collection donated by Bert and Carol Vorchheimer.
creator: label: Creator
content: Vorchheimer, Bert
label: Creator
content: Wertheimer, Frederick P.
label: Creator
content: Vorchheimer, Carol
setName: label: See more items in
content: Doughnut Machine Company Scrapbooks
abstract: label: Summary
content: Two scrapbooks dating from 1927-1928 documenting Frederick Philip Wertheimer's advertising and marketing work for the Doughnut Machine Corporation.
bioghist: label: Historical
content: The Doughnut Machine Corporation operated out of New York City in 1927 and 1928. They manufactured doughnut machines, which they sold to individual bakeries. They also provided selling strategies to the bakeries to improve doughnut sales. The brand name they were marketing was "Downyflake Doughnuts." In 1927, Frederick Philip Wertheimer, a newly minted New York University liberal arts graduate with a major in advertising, was employed by Doughnut Machine Corporation as the assistant to the advertising manager, George LeRoy. The output was a number of concurrent sales campaigns designed and implemented by Wertheimer.
physdesc: label: Extent
content: 0.6 Cubic feet (2 boxes)
unitdate: label: Date
content: circa 1928
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0662
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Advertisements
label: Type
content: Scrapbooks
arrangement: label: Arrangement
content: The collection is arranged into one series.

Series 1, Scrapbooks, 1927-1928
processinfo: label: Processing Information
content: Collection processed by Lynell De Wind, 2003.
genre_format: label: Genre/Form
content: Advertisements -- 20th century
label: Genre/Form
content: Scrapbooks -- 20th century
scopecontent: label: Scope and Contents note
content: The collection contains sales and marketing plans for doughnut machines, as well as, plans for advertisements and devices to sell "Downyflake Doughnuts" to consumers. There are catalogs for bakery equipment, print advertisements and promotional items. There are also detailed plans for sales and marketing include scripted dialog to assist local bakeries in selling more doughnuts. Most items are black ink on white paper, but there are some in full color. There is also an interesting recipe book showing how to utilize doughnuts in several dessert variations. There are promotional items showing then current views on nutrition and gender roles.