Newspaper and Magazine Advertising Information
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1926-1971; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.7
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Contain schedules for advertisements prepared by NW Ayer & Sons Advertising Agency for the Chicago, Denver, Kansas City, Los Angeles, Minneapolis, Portland, and San Francisco offices.  The schedules provide useful information, for both newspaper and magazine advertisements, including publication title, cost, and time frame.  Advertising estimates also prepared by NW Ayer document the management of printed advertisements, noting where they appeared, the date, length of publication and cost. Hills Bros. correspondence to salesmen and grocers discuss advertising campaigns and suggest ways to sell more coffee.  In addition, there are recapitulations of newspaper advertising costs and circulation for the Chicago, Denver, Los Angeles, Minneapolis, Portland, and San Francisco offices.  Other materials include a report, typescripts of newspaper advertisements, dealer materials for coffee guide newspaper advertisements, press releases, mailers to dealers, samples of newspaper advertisements for the Chicago market and newspaper advertising circulation for the mid-west market.  Materials are arranged in chronological order.