Employee Magazines
name: label: Collection Creator
content: Carvel, Tom (Thomas Andreas Carvelas), 1906-
label: Collection Creator
content: Carvel Corporation.
setName: label: See more items in
content: Carvel Ice Cream Records
unitdate: label: Date
content: 1956-1989
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0488, Series 4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Series 4: Employee Magazines, 1956-1989

Includes the Shopper's Road, Carvel News, and Carvel Way. These magazines address both store owners and customers. The magazines feature articles about store owners, general articles about the ice cream industry, and ways to improve the image of the Carvel Corporation within the community. They also feature sections intended for the customers, including "Teen Talk with Sven Teen," a section of jokes called "Have a Smile," and recipes.

Carvel News and Carvel Way focus on the Carvel franchise system and items used to increase revenue and name recognition, such as menu boards and sales promotions. In addition, the magazines talk about expansion into states like California, Florida, and Ohio. Another purpose was to boost the morale of the store owners and create a "family type atmosphere" within the corporation. They showcase new members of the "Carvel Family" who graduated from the Carvel College. A regular section was the "Dealer of the Month," which gave a brief biographical description which also describes how the dealers had increased their sales revenue.