[Needham, Harper & Steers Television Commercials. Borden Historical Reel]
name: label: Collection Creator
content: National Museum of American History (U.S.). Division of Medical Sciences
label: Collection Creator
content: National Museum of American History (U.S.). Division of Medical Sciences
setName: label: See more items in
content: Medical Sciences Film Collection
label: See more items in
content: Medical Sciences Film Collection / Series 5: Advertisements
physdesc: label: Extent
content: 1 Film reel (color and black and white segments; composite optical soundtrack, compilation reel, 16mm; 652 feet)
unitdate: label: Date
content: circa 1970s
container: label: Container
content: Reel OF 222.86
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Film reels
scopecontent: label: Scope and Contents
content: Contents: Thirty three commercials of varying lengths for snack foods manufactured by Borden's.

Summary and footage of each commercial:

1. 000-037. Dipsy Doodles.  "Triple Rippled;" jingle, corn chip with snap.  Old London Foods, Inc., 1960.

2. 039-075. Cheez Doodles.  "Oodly, doodly." Old London. Animated.

3. 077-113. Corn Doodles.  Jingle—won't spoil your appetite. Animated.

4. 116-151. Cheese Wafflies.  New snack, bite size. Animated.

5. 154-189. Pretz-L.-Nuggets.  Jingle—Golden Good Nuggets, bite size. Animated.

6. 192-228. Tortilla chips.  Triangle, good with guacamole, chili, etc.,. Animated.

7. 230-266. Dipsy Doodles,  Cocktail party.

8. 268-304. Tortilla chips.  Same as No. 6.

9. 309-321. Tortilla chips.  Same as No. 6, except cut some of man dressed as Mexican.

10. 324-336. Natty Doodles.  With comedian.

11. 340-374. Old London products.  Snacks more fun with Old London; mentions all products.

12. 379-413. Old London products.  Same as No. 11.

13. 417-428. Old London products.  Same as first third of No. 11.

14. 432-443. Old London products.  Same as first third of No. 11.

15. 446-451. Old London products.  Same as middle portion of No. 11.

16. 455-460. Old London products.  Same as No. 15.

17. 464-499. Old London products.  Same as No. 15.

18. 501-506. Cheez Doodles.  Hard hat construction worker with Cheez Doodles and lunch.

19. 508-514. Cheez Doodles first to arrive at a party and first to leave,  (note: color faded.)

20. 516-522. Cheez Doodles.  David Doyle (Bosley in Charley's Angels') is beset by dhildren in park trying to take his Cheez Doodles, (note: color faded.)

21. 523-529. Cheez Doodles.  Child with Cheeze Doodles.

22. 532-538. Onion rings and two men.

23. 539-545. Onion rings.  Little boy dressed up as man with beard and moustache, with onion rings.

24. 546-551. Onion rings.  Couple with onion rings.

25. 553-559. Onion rings. Man eating onion rings.

26. 560-566. Onion rings. Man and woman eating onion rings.

27. 568-586. Cheez Doodles. Wedding, "Cheez Doodles make everything alright."

28. 588-605. Cheez Doodles. Woman crying at movie. "Cheez doodles make everything alright."

29. 607-624. Cheez Doodles. Bill Ford takes son to Shay Stadium.  Save Mets coupons on Cheez Doodles to get in Stadium free.

30. 625-631. Cheez Doodles. Two little girls share secrets and Cheez Doodles.

31. 633-639. Cheez Doodles.  "Man who does not like children should not eat Cheez Doodles in public places."

32. 641-645. Cheez Doodles. Little boy dressed as cowboy eats Cheez Doodles.

33. 647-652. Cheez Doodles. Father and son fixing son's bike eat Cheez Doodles.