Henry Booth Collection
name: label: Creator
content: Booth, Henry, 1895-1969
label: Names
content: Amalgamated Textiles Limited.
label: Names
content: Eastman Kodak Co.
label: Names
content: Hillandale Farms
label: Names
content: Hillandale Handweavers
label: Names
content: PhotoMetric Corporation
label: Names
content: Richard Bennett Associates, Inc.
label: Names
content: Booth, Virginia
topic: label: Topic
content: Tailoring
label: Topic
content: Fashion
label: Topic
content: advertising -- 20th century
label: Topic
content: Garment cutting
label: Topic
content: Inventions -- 1920-2000 -- United States
label: Topic
content: Inventors -- 1940-1990
label: Topic
content: PhotoMetric (camera system)
label: Topic
content: Photography -- Equipment and supplies
acqinfo: label: Provenance
content: This collection was donated by Henry Booth's son, Robert Booth, in April 2000.
creator: label: Creator
content: Booth, Henry, 1895-1969
setName: label: See more items in
content: Henry Booth Collection
abstract: label: Summary
content: Papers document Henry Booth's invention, use, and marketing of the PhotoMetriC custom tailoring system.
bioghist: label: Biographical / Historical
content: Henry Booth was a textile jobber who invented the PhotoMetriC custom tailoring system in the 1940s, an innovation which temporarily revolutionized a small corner of the custom clothing industry.

Henry Booth (1895-1969), son of a Methodist minister, was born in Canada and raised in England where his grandfather, General William Booth, founded the Salvation Army. In 1911, Henry Booth came to the United States from England on the Lusitania. He worked in the textile industry for a few years; specifically as a manager for John B. Ellison jobbing offices in Portland and Seattle. In 1922 he formed his own firm with Harry Kemp and Robert Walker. By 1929, Booth moved east to New York City in order to pursue his career in the textile industry. He formed Amalgamated Textiles Limited with John and Blake Lawrence. In 1938, Booth met Curt Erwin Forstmann and entered into an agreement whereby Amalgamated Textiles Limited became fabric stylists and sole agents for the Forstmann Woolen Companies.

In the early 1940s, Booth came up with the idea for the PhotoMetriC camera system to be used in the custom tailoring industry. The system consisted of a specially-designed arrangement of nine mirrors. Eight mirrors reflected separate views of the customer and one mirror reflected the customer's name and other information. These angled mirrors allowed a photograph to be taken which showed the customer from the front, back, side, and top. A slide of this photographic measurement would be sent, along with the customer's garment order, to the manufacturer. When the order arrived, the tailor would project the customer's image on a special screen which facilitated the taking of certain physical measurements. With the aid of the PhotoMetriC calculator, the tailor translated the measurements into specifications for a customer-specific garment. When finished, the garment would be mailed directly to the customer's home. According to testimonials in the collection, the garments fit perfectly the first time, every time. The PhotoMetriC system both saved the tailor money and relieved the customer of the inconvenience of having to return to the tailor again and again for time-consuming fittings, alterations, and adjustments.

The camera which supported this invention needed to be virtually foolproof, enabling the average shop clerk to reliably collect the necessary data. To this end, Booth took his idea to the Eastman Kodak Company, where he worked with Dr. Kenneth Mees, Director of Research and Fred Waller, a camera expert. Waller designed the camera; the remainder of the system design was done by Booth. The PhotoMetriC system made its debut in two Richard Bennett stores in New York City on May 17, 1948. It was subsequently licensed to other select retailers such as: The Custom Gentleman (Englewood, NJ); Nathan's (Richmond, VA); The Golden Fleece (Point Pleasant Borough, NJ); and Joseph's (Terre Haute, IN).

Hillandale, a Brooklyn, CT farm which Booth purchased about 1940, was later used to produce hand woven wool fabrics. These fabrics were used extensively by various PhotoMetriC retail outlets. Henry Booth's son, Robert (b. 1924), took over farm operations circa 1960 and opened a retail outlet on the premises which featured a PhotoMetriC fitting room which provided custom tailoring until the mid-1970s. Robert Booth, with his wife, Jimmie, operated the Golden Lamb Buttery Restaurant in Brooklyn, Connecticut. It closed in 2017.

Patents of Henry Booth:

United States Patent: #2,037,192/RE #20,366, "Visible inventory and sales recording device, April 14, 1936

United States Patent: #2,547,367, "Method and apparatus for testing fabrics, April 3, 1951

United States Patent: #2,547,368, "Cloth rack," April 3, 1951

United States Patent: #2,563,451, "Photographic fitting method," August 7, 1951

United States Patent: #2,624,943, "Proportionally balancing garments," January 13, 1953

United States Patent: #2,664,784,"Apparatus for measuring objects by photography," January 5, 1954

United States Patent: #2,688,188, "Apparatus for proportionally balancing garments," September 7, 1954
physdesc: label: Extent
content: 2.5 Cubic feet (7 boxes)
unitdate: label: Date
content: 1942 - 1974
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0726
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Scrapbooks
label: Type
content: Glass plate negatives
label: Type
content: Pamphlets
label: Type
content: Photographs
arrangement: label: Arrangement
content: The collection is organized into five series.

Series 1: PhotoMetriC Apparatus Materials, 1948-1965

Series 2: PhotoMetriC Advertising and Press Materials, 1942, 1948

Series 3: PhotoMetriC Retail Materials, 1958-1974

Series 4: PhotoMetriC General Business Materials, 1947-1974

Series 5: Hillandale Handweavers, 1960-1962
processinfo: label: Processing Information
content: Processed by Jennifer Hecker, August 2000; supervised by Alison Oswald, archivist.
genre_format: label: Genre/Form
content: Scrapbooks -- 20th century
label: Genre/Form
content: Glass plate negatives
label: Genre/Form
content: Pamphlets -- 1950-2000
label: Genre/Form
content: Photographs -- Black-and-white photoprints -- 1940-2000
label: Genre/Form
content: Photographs -- Glass -- Silver gelatin -- 20th century
scopecontent: label: Scope and Contents
content: The Henry Booth Collection, 1942-1974, focuses primarily on the PhotoMetriC custom tailoring system. It consists of advertisements, brochures, photographs, glass slides, a 16mm film, correspondence, financial records, meeting minutes, an operating manual, scrapbooks, magazines, and a guest register.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center

Virginia "Jimmie" Booth Collection, 1936-1998 (AC0729). Jimmie Booth is the wife of Robert Booth and she was a buyer for Lord and Taylor.

Materials in the National Museum of American History

The Division of Work and Industry  holds a PhotoMetric camera, stand, and measuring harness in the Photographic History collection.