Success Story
name: label: Collection Creator
content: National Museum of American History (U.S.). Division of Medical Sciences
label: Collection Creator
content: National Museum of American History (U.S.). Division of Medical Sciences
setName: label: See more items in
content: Medical Sciences Film Collection
label: See more items in
content: Medical Sciences Film Collection / Series 4: Pharmaceutical Films
physdesc: label: Extent
content: 1 Film reel (black and white, composite optical soundtrack, print, 16mm; 800 feet)
unitdate: label: Date
content: 1956
container: label: Container
content: Reel OF 222.81
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Film reels
scopecontent: label: Scope and Contents
content: Credits:  Henry Strauss Productions; Johnson and Johnson 

Summary: Johnson and Johnson presents this film, a merchandizing story, to a pharmaceutical association meeting. It is divided into three parts. The first, "Design for Selling," pushes the reorganization of a typical drug store to keep up with the times changing buying and shopping habits. The second part, "Look to Your Store Front," suggests detailed plans for making the store front more light, open, attractive, and appealing to people. The third part is a summary of the effect these changes have made on the store owner.