Publications
name: label: Collection Creator
content: Caples, John, 1900-1990 (advertising executive)
label: Collection Creator
content: Caples, Dorothy
setName: label: See more items in
content: John Caples Papers
unitdate: label: Date
content: 1931-1980s
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0393, Series 2
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry.  Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and  Printer's Ink, and for business publications like Saturday Review.  The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts.  Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers.  There are also letters of congratulation from friends and letters of praise from readers.