Rustcraft Presents: Design for Sentiment - short version
name: label: Collection Collector
content: Norcross, Arthur Dickinson, d. 1968
label: Collection Designer
content: Tuck, Raphael, fl. 1880s
label: Collection Manufacturer
content: Norcross Greeting Card Company (New York (N.Y.))
label: Collection Manufacturer
content: Rust Craft Publishers (Boston, Mass.)
label: Collection Collector
content: Rust, Fred Winslow, 1877?-1949
label: Collection Designer
content: Prang, Louis, fl. 1880-1900
label: Collection Designer
content: Chase, Ernest Dudley, fl. 1920s
label: Collection Collector
content: Rust Craft Greeting Card Company (Dedham (Mass.))
setName: label: See more items in
content: Norcross Greeting Card Collection
label: See more items in
content: Norcross Greeting Card Collection / Series 3: Rust Craft Card Company Records / 3.11: Film
physdesc: label: Extent
content: 1 Film reel (black and white, composite optical track, print, 16mm, 620 feet)
unitdate: label: Date
content: circa 1955
container: label: Container
content: Reel OF 58.3
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Moving Images [31983000027581]
label: Type
content: Film reels
scopecontent: label: Scope and Contents
content: Promotional film showing the process of creating a greeting card from its inception to its shipment out of the factory.  The film begins with a boy, Jimmy, going into a store to buy a birthday card for his mother.  Nancy, the new sales representative helps him find a card while Mr. Johnson, the store owner, discusses why his small shop is better than a large, department store shop.  Johnson is also a card collector and he leads the viewer through a history of greetings cards prior to modern times.  The viewer learns that in 1906 Fred Rust created his first greeting card in his book shop.  Fred and his brother Dan have set high standards in greeting cards. The film then shows the process of making a Rustcraft card, from inception to shipment all over the world.