Revlon, Incorporated Advertising Collection
name: label: Manufacturer
content: Revlon, Inc.
label: Donor
content: Stevens, Martin
topic: label: Topic
content: Beauty culture
label: Topic
content: Women in advertising
label: Topic
content: Cosmetics
label: Topic
content: Broadcast advertising
label: Topic
content: Television advertising
label: Topic
content: Cosmetics -- advertising
acqinfo: label: Provenance
content: The collection was donated by Martin Stevens in 2007.
creator: label: Manufacturer
content: Revlon, Inc.
setName: label: See more items in
content: Revlon, Incorporated Advertising Collection
abstract: label: Summary
content: Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated, 1936-1986.
accruals: label: Accruals
content: Additional materials were donated by Martin Stevens in 2008.
bioghist: label: Historical
content: Revlon began as a single product company in New York in 1932. The founders of the company American businessmen Charles Haskell Revson (October 11, 1906- August 24, 1975), Joseph Haskell Revson (October 11, 1906-August 24, 1975), and chemist Charles Lachman started the business with a desire to create a mainstream market for nail enamel. With an innovative manufacturing process and the introduction of new colors every year the company was able to build a successful brand and dedicated market. Revlon introduced lipstick in 1940 and continued to expand its product line to include skincare, cosmetics, hair color, fragrances, and beauty tools.  

Source: New York Times obituary for Charles Revson, August 25, 1975.
physdesc: label: Extent
content: 2 Cubic feet (4 boxes)
unitdate: label: Date
content: 1936-1986
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0939
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Tear sheets
label: Type
content: Advertisements
label: Type
content: Commercials
label: Type
content: Compact discs
arrangement: label: Arrangement
content: The collection is arranged in two series. 

Series 1, Revlon Advertisements, 1936-1986

Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986
processinfo: label: Processing Information
content: Collection processed by Kiley Orchard, intern, 2008; supervised by Vanessa Broussard-Simmons, archivist, 2008.
genre_format: label: Genre/Form
content: Tear sheets
label: Genre/Form
content: Advertisements -- 20th century
label: Genre/Form
content: Commercials
label: Genre/Form
content: Compact discs
originalsloc: label: Existence and Location of Originals
content: Revlon, Incorporated maintains the original television commercials.
scopecontent: label: Scope and Contents
content: Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated for its products dating from 1936 to 1986. Revlon experienced substantial growth using these materials and semi-annual promotions to become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified on the materials. The collection is arranged in two series: Series 1, Revlon Advertisements, 1936-1986; and Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center

Warshaw Collection of Business Americana (NMAH.AC.0060)

Albert W. Hampson Commercial Artwork (NMAH.AC.0561)

Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)

NW Ayer Advertising Agency Records (NMAH.AC.0059)