Foote, Cone & Belding Advertising Agency
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1963-1968; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.11
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Consist of advertising campaign materials created by the agency for various Hills Bros. coffee products. The materials include printed advertisements, radio commercial scripts, and television storyboards. The bulk of this subseries is storyboards created for television commercials to advertise instant coffee from 1965-1967. These materials are arranged in alphabetical order by title. In addition, there are also consumer reports for competitor brands including, Butter-Nut, Chase & Sanborn, Folgers, Maxim, Maxwell, MJB, Nescafe, Tasters Choice and, Yuban.  These materials are arranged in alphabetical order by the name of the company.