Warner Bro's. [sic] Coraline Corset advertisement [trade card
odd: label: Local Numbers
content: 00006011.jpg (AC Scan no.)

 AC0060-0000901.tif (AC scan no.)

 87-10515 (OPPS Neg.)
label: General
content: Two examples in collection: the one shown in neg. no. 87-10515 bears the maker's identification, but it is partly cut off in the other copy. This one also has a black-and-white Warner Brothers advertisement on the verso, with sale imprint of "F. Carpenter & Co., Tiffin, O." shown, while the other copy shows "J. P. Keefer, Chambersburg, Pa." as the seller.
label: Exhibitions Note
content: Selected for use in NMAH virtual (Web) exhibit, "America Wired" (originally called "American Expressions"), 2001/07, at http://historywired.si.edu/object.cfm?ID=273.
name: label: Advertiser
content: Warner Brothers (353 Broadway, New York, N.Y.)
label: Advertiser
content: Carpenter, F., & Co. (Tiffin, Ohio)
label: Advertiser
content: Keefer, J.P. (Chambersburg, Pa.)
label: Creator
content: Trautmann, Bailey, & Blampey, N.Y.
label: Series Creator
content: Warshaw, Isadore, 1900-1969
topic: label: Topic
content: Corsets
label: Topic
content: Cameras
label: Topic
content: View cameras -- 1890-1910
label: Topic
content: Photography -- Apparatus and supplies
label: Topic
content: Angels
label: Topic
content: Putti
creator: label: Advertiser
content: Warner Brothers (353 Broadway, New York, N.Y.)
label: Advertiser
content: Carpenter, F., & Co. (Tiffin, Ohio)
label: Advertiser
content: Keefer, J.P. (Chambersburg, Pa.)
label: Creator
content: Trautmann, Bailey, & Blampey, N.Y.
setName: label: See more items in
content: Warshaw Collection of Business Americana Subject Categories: Corsets
label: See more items in
content: Warshaw Collection of Business Americana Subject Categories: Corsets / 1: Manufacturers and Distributors / Warner Brothers Company, Bridgeport, Connecticut
physdesc: label: Extent
content: 1 Item (3-1/8" x 5".)
unitdate: label: Date
content: [ca. 1890-1900]
container: label: Container
content: Box 4, Folder 6
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Advertising cards
label: Type
content: Trade cards
genre_format: label: Genre/Form
content: Advertising cards -- 19th century.
label: Genre/Form
content: Trade cards -- 19th century
scopecontent: label: Scope and Contents
content: Color illustration shows two cherubs or putti with a view camera, photographing a corset with a long-leafed plant growing from it. Mark of "Trautmann, Bailey & Blampey, N.Y." (printers?) below image. Coraline, a substitute for whalebone, was manufactured from ixtle, a plant grown in Mexico. "Scattered through the centre of these pulpy leaves are a number of round, tough, elastic fibres like bristles, which average about two feet in length. These leaves are gathered by the natives, and in a crude manner they are pounded and bruised until these fibres are separated from the pulpy portion. This is then dried and put into bales, in which condition it is shipped to our factory. Here we go over it again, carefully hackling and combing it until we have separated all the waste material, leaving only the long and perfect fibres. These fibres are then fed into the winding machine and are bound by stout thread into a firm, continuous cord, This cord, or "coraline," as it is now called, is then ready to be stitched into the corset, which is done in the same manner that ordinary cord is stitched between the folds of cloth. After the Coraline is stitched into the cloth, it passes through a tempering process by passing between heated dies. This is the most wonderful part of the invention, and it is its ability to receive a temper that makes Coraline so valuable as a stiffener for corsets. There is not more difference between soft iron and tempered steel, than between Coraline in its natural state and the same article after it has passed through this tempering process. No starch or artificial sizing of any kind is used, but it is a development of the natural elastic quality already existing in the Coraline, and this elasticity is therefore permanent. Corsets boned with cord may be so loaded with starch or glue that they will seem stiff when new, but this will disappear after a few days' use. Those stiffened with Coraline, on the other hand, grow more elastic with use. This is particularly noticeable in our bosom pads, and in the bust of the Health corsets, both of which are stiffened with Coraline cloth. Rub these until the starch is out of the cloth, and they are much more elastic than when new." (From another Coraline corsets advertisement, quoted in Wikipedia, http://en.wikisource.org/wiki/Warner_Bros._Coraline_Corsets.