Publicity and Advertising Scrapbooks
name: label: Collection Donor
content: Nickse, Hugo
label: Collection Donor
content: Johnson, Hanford
label: Collection Creator
content: Comstock, Cheney and Co.
label: Collection Creator
content: Pratt, Read and Company
label: Collection Donor
content: Steinway, Henry Ziegler
setName: label: See more items in
content: Pratt, Read Corporation Records
label: See more items in
content: Pratt, Read Corporation Records / Series 3: Pratt, Read and Company, Pratt, Read and Company, Inc., and Pratt-Read Corporation
unitdate: label: Date
content: 1902 - 1988
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0320, Subseries 3.4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The collection contains many ADVERTISING RECORDS.  These materials document the company's efforts to keep its name and products prominently before its customers in the piano industry.  The majority of these advertisements appeared in trade journals such as the Music Trade Review, Music Trades, the Piano Technician's Journal, and the Piano Trade Magazine.  In addition to clipped out copies of Pratt, Read's advertisements, the PUBLICITY AND ADVERTISING SCRAPBOOKS, 1902-1988, contain news clippings about competing firms, developments in piano technology, articles about prominent individuals in the trade, and the activities of various organizations and associations, such as the Piano Tuners' Guild.  Other clippings provide details on Pratt, Read's latest technological innovations and the company's efforts to promote the use of pianos in school music programs.  The majority of these scrapbooks date from 1934-1935 and 1953-1988; they are arranged chronologically from the back of the book forward.  Another scrapbook, dating from 1902-1985, contains miscellaneous news clippings and advertisements.  Also included in this subseries are two publicity scrapbooks, 1952-1974, which contain news releases put out by Pratt, Read.