Publicity
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 5: Photographs
unitdate: label: Date
content: 1933-1936; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 5.10
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Include photographs and correspondence maintained by the company for publicity purposes.  A large portion of the photographs consist of Hollywood movie stills with scenes using Hills Bros. coffee, primarily from the 1930s. There is a substantial amount of material on Metro-Goldwyn-Mayer Studios, Incorporated polar expedition in 1933 to produce the movie Eskimo.  Based on the novel of the same name by Peter Freuchen, a Scandinavian surveyor, the movie chronicles his experiences charting the North Arctic Zone for use in maps put out by the Danish government. The Metro-Goldwyn-Mayer Studios, Incorporated crew was sent above the Arctic Circle to film the production using natives. A supply of Hills Bros. coffee was included among the food provisions to last the crew for a year.  Photographs of the expedition and movie stills were later used by Hills Bros. for advertising in grocery stores.  In addition, there is also a newspaper article from the Citizen News dated January 1934 that discusses the adventures of the cast and crew of Eskimo. The materials are arranged in chronological order.