Takes The Lead. [Advertising card.]
odd: label: Local Numbers
content: Ivorydata4 872

 0300600027 (Scan No.: both sides of card.)
name: label: Advertiser
content: Babbitt, B.T.
label: Artist
content: Bufford
label: Series Creator
content: Warshaw, Isadore, 1900-1969
topic: label: Topic
content: Sleds
label: Topic
content: Children in advertising
label: Topic
content: Women in advertising
label: Topic
content: Play
label: Topic
content: Winter
creator: label: Advertiser
content: Babbitt, B.T.
label: Artist
content: Bufford
setName: label: See more items in
content: Warshaw Collection of Business Americana Subject Categories: Soap
label: See more items in
content: Warshaw Collection of Business Americana Subject Categories: Soap / Business Records, Marketing Material, and Other
bioghist: label: Biographical / Historical
content: Benjamin Talbot Babbitt (1809-1889), according to Wikipedia, "was a self-made American businessman and inventor who amassed a fortune in the soap industry, manufacturing Babbitt's Best Soap." He held more than one hundred patents and invented his own processes to manufacture various types of soap, including the first soap in the form of individual bars. He was also considered an advertising genius, and his soap was among the first nationally advertised products. Unfortunately, his name became sullied when Sinclair Lewis chose "Babbitt" for the name of a vulgar businessman in his eponymous novel of 1922.
physdesc: label: Extent
content: 1 Item (col., 10 x 13.5 cm.)
phystech: label: Condition
content: Good condition.
container: label: Container
content: Box 1, Folder 10
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Advertising cards
genre_format: label: Genre/Form
content: Advertising cards
scopecontent: label: Scope and Contents
content: Advertising card for B.T. Babbitt's Best Soap and Soap Powder. Text on verso is captioned "Beautiful Tribute to Women." Image on front of children sledding in sleds built with Babbitt's soap powder boxes. Text is entitled "Beautiful Tribute to Women." Image of two children in balloon, dropping bars of soap over the side. The text is quoted from a short story by Ann Sophia Stephens, "The Queen of a Week," published in "The Ladies' Companion," Jan. 1839, pp. 144-146.