The "Toll" Is Light / On This Highway To / Guest Satisfaction. [Print advertising.] Motel industry publications
odd: label: Local Numbers
content: Ivorydata4 1221

 0307910026.tif (AC Scan No.)
name: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
label: Collection Creator
content: Procter & Gamble Company
label: Collection Creator
content: Leyendecker, J. C., 1874-1951
label: Collection Creator
content: Smith, Jessie Willcox, 1863-1935
label: Collection Creator
content: Elliott, Elizabeth Shippen Green
topic: label: Topic
content: Value
label: Topic
content: Motels
label: Topic
content: Motel management
creator: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
setName: label: See more items in
content: Ivory Soap Advertising Collection
label: See more items in
content: Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
physdesc: label: Extent
content: 1 Item (b&w, 31 x 21.5 cm.)
phystech: label: Condition
content: Severe glue stains throughout.
unitdate: label: Date
content: 1954
container: label: Container
content: Box 10, Folder 15
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Print advertising
genre_format: label: Genre/Form
content: Print advertising
scopecontent: label: Scope and Contents
content: With cartoon illustration of toll operator and man in car. The text advises motel operators to buy Ivory Soap for their guests.
label: Scope and Contents
content: Published May & Apr. 1954.