Lord & Taylor Operations
name: label: Collection Creator
content: Shaver, Dorothy, 1893-1959
label: Collection Donor
content: Shaver, Elsie
setName: label: See more items in
content: Dorothy Shaver Papers
label: See more items in
content: Dorothy Shaver Papers / Series 2: Professional Papers
unitdate: label: Date
content: undated
label: Date
content: 1927-1959
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0631, Subseries 2.1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This subseries includes correspondence, clippings, policy statements, press releases, travel itineraries, speeches, advertisements, souvenir publications and other papers related to Lord &Taylor operations.  These materials document Lord & Taylor's selling techniques and philosophies on store aesthetics, their corporate standards and goals, employee relations, store openings, awards, and their views and strategies regarding fashion, marketing, and consumer trends.

Correspondence in this subseries is both incoming and outgoing; topics discussed include upcoming promotions and events, possible locations for new Lord &Taylor stores, advertising ideas, VIP visits, meetings with other department store executives, and public relations.  Also present in this subseries is a minimal number of clippings, itineraries, and correspondence related to Shaver's travel on official company business to view fashion shows, learn about fashion trends, and attend corporate board meetings.  Materials in this subseries are arranged alphabetically by type of document or subject.