Leading Edge: June 1990 (1990 June)
name: label: Collection Donor
content: Nelson, Scott
label: Collection Creator
content: Bobcat Company
setName: label: See more items in
content: Bobcat Company Records
label: See more items in
content: Bobcat Company Records / Series 10: Audiovisual Materials / 10.3: Sales
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents note
content: VHS, 36 minutes

Company-distributed video for dealers and salesmen that provides information from Melroe such as tips for sales, changes in products, etc. 

1. Sales techniques for the 843. 843s are shown moving dirt, bricks, gravel, and pipes, loading trucks, and using attachments. The 843B option kit is also shown.

2. Reg's Words to Remember: montage of Reg Stansfield's sales talks created in honor of his retirement.

3. Details about the replacement of the Bobcat Club with the Bobcat Sales masters Club.

4. Promotion of the special applications kit: a clear front door that can be attached to the operator's cab on most models.

5. Information about new attachments.

6. An episode of Kopykat Kommandos entitled "Don't Toy Around with Bobcat," during which the commandos save a customer from buying a competitor's loader. Flaws in design and function of a Toyota loader are explained in a way that salesmen can showcase the Bobcat's advantages.

7. An explanation of the benefits of an in-house parts department and the use of official Bobcat parts.

8. Information about the Bobcat diesel low noise option.

9. A change in pricing for excavator models and other equipment updates.