Stanley Lomas Television Commercial Collection
name: label: Collector
content: Lomas, Stanley
label: Manufacturer
content: Coca-Cola Company
label: Manufacturer
content: Colgate-Palmolive Company
label: Manufacturer
content: DuMont
label: Manufacturer
content: R.J. Reynolds Tobacco Company
label: Actor
content: Heston, Charlton
label: Actor
content: Keith, Brian, 1921-1997
label: Actor
content: Moore, Garry, 1915-1993
label: Actor
content: Wayne, John, 1907-1979
topic: label: Topic
content: Baseball players -- 1950-1960 -- United States
label: Topic
content: Athletes -- 1950-1960 -- United States
label: Topic
content: Celebrities -- 1950-1960 -- United States
label: Topic
content: Television advertising -- 1950-1960 -- United States
label: Topic
content: Broadcast advertising
label: Topic
content: Cigarettes -- advertising -- 1950-1960 -- United States
label: Topic
content: Beer -- 1950-1960 -- United States
label: Topic
content: Carbonated beverages -- 1950-1960 -- United States
label: Topic
content: Cereals, prepared -- 1950-1960 -- United States
label: Topic
content: Television cameras -- 1950-1960 -- United States
label: Topic
content: Soap -- 1950-1960 -- United States
acqinfo: label: Provenance
content: Donated by Stanley Lomas, January 18, 1990.
creator: label: Collector
content: Lomas, Stanley
setName: label: See more items in
content: Stanley Lomas Television Commercial Collection
bioghist: label: Biographical / Historical
content: Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for  William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
physdesc: label: Extent
content: 7 Motion picture films
unitdate: label: Date
content: 1947-1990
label: Date
content: bulk 1950-1956
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0342
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Motion picture films
label: Type
content: Commercials
arrangement: label: Arrangement
content: The collection is arranged in two series.

Series 1: Supporting Documentation, 1947-1990

Series 2: Audiovisual, 1950-1990

Subseries 2.1: Television Commercials, 1950-1956


Subsubseries 2.1.1: Reel 1

Subsubseries 2.1.2: Reel 2

Subseries 2.2: Oral History
processinfo: label: Processing Information
content: Processed by Barbara Humphreys, audiovisual archivist, 1991.
genre_format: label: Genre/Form
content: Commercials
scopecontent: label: Scope and Contents
content: The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.