Agency Records
name: label: Collection Creator
content: Jones, Caroline Robinson, 1942-2001 (advertising executive)
setName: label: See more items in
content: Caroline R. Jones Papers
unitdate: label: Date
content: 1963-1987
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0552, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Materials created by Caroline Jones as an employee at various advertising agencies and consisting primarily of files on individual clients but also correspondence files and agency credentials describing company capabilities and listing clients.  Clients include some non-profit organizations and Democratic Party campaigns.  In addition to advertising assignments, Jones did "community relations" work for clients including Miller Brewing Company.  The most extensive and information-rich client files are found in subseries 7: Mingo-Jones, Guilmenot.  For example, the Kentucky Fried Chicken materials include strategy documents, campaign proposals, advertisement mock-ups, consumer surveys and analyses, budget materials, and correspondence.