Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
name: label: Creator
content: Baden, Gary
label: Creator
content: Baden, Sandra
topic: label: Topic
content: Celebrities
label: Topic
content: Endorsements in advertising
label: Topic
content: advertising
acqinfo: label: Provenance
content: The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
creator: label: Creator
content: Baden, Gary
label: Creator
content: Baden, Sandra
setName: label: See more items in
content: Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
abstract: label: Summary
content: An extensive collection of magazine advertisements featuring celebrities from entertainment, sports, royalty, and the arts.
bioghist: label: Biographical / Historical
content: The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century.  Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement.  These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products.  The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
physdesc: label: Extent
content: 2 Cubic feet
unitdate: label: Date
content: circa 1897-1979
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0611
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Tear sheets
label: Type
content: Magazines (periodicals)
arrangement: label: Arrangement
content: The collection is arranged into five series.

Series 1: Performing Arts

Series 2: Business/Politics

Series 3: Sports

Series 4: Society, fashio, Royalty

Series 5: Writers, Musicians, Artists, Singers
processinfo: label: Processing Information
content: Collection processed by Franklin A. Robinson, Jr., volunteer, August, 1999, supervised by Mimi Minnick.
genre_format: label: Genre/Form
content: Tear sheets
label: Genre/Form
content: Magazines (periodicals) -- 20th century
scopecontent: label: Scope and Contents
content: A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979.  The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue.  They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society."  The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating.  The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s.  The majority are in color.  

Advertisements are filed according to the profession or background of the endorser  Thereunder, ads are arranged alphabetically by the last name of the endorser.  Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.