Press Clippings and Publicity
name: label: Collection Creator
content: Fuller Brush Company
setName: label: See more items in
content: Fuller Brush Company Records
unitdate: label: Date
content: 1921-2010
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1459, Series 12
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series includes press clippings as well as some complete issues of magazines and newspapers containing articles related to the Fuller Brush Company. 

Most general clippings refer to articles excerpted from newspapers, although some are derived from in-house publications. Common topics include Alfred C. Fuller, with coverage of his history, public appearances, and political aspirations; Fuller Brush Company conventions; and sales records, awards, and other achievements by the Fuller Brush Company. Of particular note are press clippings covering the Fuller Brush Company's contribution of brushes to clean war equipment during World War II.

Publicity may refer to sponsored content stories about products; coverage of the Fuller Brush Company's history or current sales tactics, such as the Fullerette program, in complete issues of magazines; and casual mentions of the Fuller Brush Company in unrelated articles. The series includes substantial clippings from various districts (1953), containing a sponsored and nationally distributed article, as promoted by public relations firm Elser & Cothran. Note that although file naming conventions attempt to mirror  original file naming conventions, it is probable that the Fuller Brush Company was responsible for articles appearing as "publicity" as well as in "general clippings."

Also of interest in this series are clippings from comic strips and related illustrations, mostly referencing the Fuller Brush Man and his relationship with housewives.