Ally and Gargano, Inc., Print Advertisements
name: label: Creator
content: Gargano, Amil
label: Creator
content: Ally & Gargano, Inc.
label: Creator
content: Ally, Carl
label: Names
content: Bank of New York
label: Names
content: Canadair
label: Names
content: Dunkin' Donuts, Inc.
label: Names
content: Federal Express Corporation
label: Names
content: Fiat.
label: Names
content: Hertz Corporation.
label: Names
content: International business machines corporation
label: Names
content: Karastan.
label: Names
content: Kobrand Corporation.
label: Names
content: MCI Communications Corporation.
label: Names
content: Northeast Airlines
label: Names
content: Pan American World Airways, Inc.
label: Names
content: Pearl Brewing.
label: Names
content: Pentax Precision Instrument Corporation.
label: Names
content: Pharmacraft.
label: Names
content: Piper Aircraft Corp.
label: Names
content: Saab (Svenska Aeroplan Aktiebolaget AB)
label: Names
content: Scandinavian Airlines System
label: Names
content: Volvo.
topic: label: Topic
content: Advertising agencies
label: Topic
content: advertising
acqinfo: label: Provenance
content: This collection was donated by Emil Gargano, a partner in Ally and Gargano, Inc.
creator: label: Creator
content: Gargano, Amil
label: Creator
content: Ally & Gargano, Inc.
label: Creator
content: Ally, Carl
setName: label: See more items in
content: Ally and Gargano, Inc., Print Advertisements
abstract: label: Summary
content: In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
bioghist: label: Biographical / Historical
content: After seven years as a rising star in the advertising business, Carl Ally (1925-1999) created his own advertising agency in 1962, bringing with him former colleague and art director Amil Gargano. In 1976, Carl Ally, Inc., became Ally and Gargano, and three years later, Ally withdrew from active participation in the firm. In 1983, the agency, with a roster of nearly 300 employees, went public; in 1986 the Marketing Corporation of America (MCA) purchased Ally and Gargano for $26.6 million; in 1991 Amil Gargano left the firm which went out of business in 1995.

During its years as an independent advertising agency, (1962-1987), Ally and Gargano created highly successful and widely recognized advertising campaigns for over ninety clients. Carl Ally was especially known for an aggressive advertising style, most notably his work for Hertz in the late 1960s and early 1970s, in which he used in a competitor's name, Avis, in advertisements.

Ally and Gargano also made invaluable contributions to two new firms that quickly became leading American businesses --Federal Express and MCI. Founded in 1971, Federal Express had accrued $26 million in losses by 1974, after only eighteen months in operation; its nightly package delivery count was 210 items. Ally and Gargano advertising, beginning with a budget of only $150,000, was critical to the rapid Federal Express turnaround. MCI selected Ally and Gargano to introduce its residential long distance service in 1979. Within a year, new customer enrollment reached three times the expected level, and four years after the launch of the advertising campaign, MCI's total sales rose from $95 million to $2.7 billion.
physdesc: label: Extent
content: 14.6 Cubic feet
unitdate: label: Date
content: 1962-1987
custodhist: label: Custodial History
content: Donated to the Archives Center in 2007 by Amil Gargano.
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0938
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Advertisements
label: Type
content: Print advertising
arrangement: label: Arrangement
content: Collection is arranged into one series.
processinfo: label: Processing Information
content: Collection processed by Amy Sanderson (intern); supervised by Alison Oswald, archivist, November 2007.
genre_format: label: Genre/Form
content: Advertisements
label: Genre/Form
content: Print advertising
scopecontent: label: Scope and Contents
content: Advertising portfolios including copies of print advertisements published for fifty-two accounts over a twenty-five year period. Some clients include Hertz, Federal Express, International Business Machines Corporation.
relatedmaterial: label: Related Materials
content: Advertising documentation may be found in the following collections in this repository: N.W. Ayer Advertising Agency Records and the Federal Express Advertising History Collection.