Ann Moore Interview
name: label: Collection Creator
content: Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
label: Collection Creator
content: Berger, Sondra
label: Collection Creator
content: Moore, Ann, 1940-
label: Collection Creator
content: Moore, Mike
setName: label: See more items in
content: Ann Moore Innovative Lives Presentation
label: See more items in
content: Ann Moore Innovative Lives Presentation / Series 4: Reference videos (viewing copies)
physdesc: label: Extent
content: 1 Video recording (Total Running Time: 33:04)
unitdate: label: Date
content: 1999-10-15
container: label: Container
content: Box 4, Item RV 706.1
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Video recordings
scopecontent: label: Scope and Contents note
content: An interview with Ann Moore at her home in Colorado. She discusses her childhood in Ohio and how her experiences in nurse camps in Germany and Morocco inspired her to join the Peace Corps. Recounts her experience in Togo and how impressed she was by the calm babies. The way the mothers carried their babies on their backs inspired her to do the same thing when she gave birth to her daughter, Mandela. Elaborates on how she developed the Snugli with her mother, Lucy Aukerman. Outlines how the Snugli business grew throughout the 60s, 70s, and 80s, thanks to good press reviews and word of mouth advertising among mothers. Invention of the Snugli coincided with growing popularity of breast feeding and natural childbirth.