Mahler Product Packaging and Advertising Collection
name: label: Donor
content: Mahler, Steven
topic: label: Occupation
content: Packaging designers -- United States
label: Topic
content: Food -- Packaging
label: Topic
content: Packaging
label: Topic
content: Packaging -- Design
acqinfo: label: Provenance
content: Collection donated to the Archives Center in 2019 by Steven Mahler.
creator: label: Donor
content: Mahler, Steven
setName: label: See more items in
content: Mahler Product Packaging and Advertising Collection
abstract: label: Summary
content: The collection consists of examples of product packaging designed by Mahler and others.  The packaging is for products such as snack foods, motor oil, tobacco products, and sport equipment.
physdesc: label: Extent
content: 1.5 Cubic feet (5 boxes)
unitdate: label: Date
content: 1946-2018
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1482
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Advertising
label: Type
content: Color photographs
label: Type
content: Packaging
genre_format: label: Genre/Form
content: Advertising
label: Genre/Form
content: Color photographs
label: Genre/Form
content: Packaging -- 20th century
scopecontent: label: Content Description
content: The collection consists of examples of product packaging designed by Mahler and others.  The packaging is for products such as snack foods, motor oil, tobacco products, and sport equipment. Also included are marketing guidelines and design parameters regarding particular product packaging, with photographs.