Moving Images
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 13: Audiovisual Materials
unitdate: label: Date
content: 1930-1984
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 13.1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Documents television commercials and programs, promotional materials, and company activities. The company had an in-house photography and filming unit that began creating materials in the early 1930s.  This effort resulted in a detailed documentation of the construction of the San Francisco-Oakland Bay Bridge (Bridging the Bay, 1938/39) and a promotional film that was shown at the Golden Gate International Exposition Fair (Behind the Cup, 1939). In addition, Hills Bros. became involved with television advertising in the early 1950s. The collection includes a substantial number of television commercials dating from 1951-1984, as well as television programs that were sponsored in part by Hills Bros., including Shirley Temples Storybook Theater (1958) and Meet Me at Disneyland (1962).  The series is arranged in six subseries: Subseries 13.1, Television commercials, Subseries 13.2, Television programs, Subseries 13.3, Promotional materials, Subseries 13.4, Hills Bros. activities, Subseries 13.5, Miscellaneous film and video, and Subseries 13.6, Cardboard discs.