Lucian Bernhard Advertising Art Collection
name: label: Creator
content: Hollander, Bernard
label: Creator
content: Bernhard, Lucian
topic: label: Topic
content: Patent medicines
label: Topic
content: Commercial art -- 1940-1990
label: Topic
content: Graphic design
label: Topic
content: Industrial design
label: Topic
content: advertising
acqinfo: label: Provenance
content: Collection donated by Bernard Hollander.
creator: label: Creator
content: Hollander, Bernard
label: Creator
content: Bernhard, Lucian
setName: label: See more items in
content: Lucian Bernhard Advertising Art Collection
abstract: label: Summary
content: This collection documents Bernhard's career as an REM advertisement artist in the 1920s as well as his pursuit of canvas painting following his retirement. It contains REM advertisements and materials from posthumous exhibitions of Bernhard's paintings, as well as writings from Bernhard himself and researchers.
bioghist: label: Biographical / Historical
content: Lucian Bernhard (1883-1972) was a German-American graphic artist, interior designer, industrial designer, and professor. His work in advertising art, especially his designs for Rem Cough Syrup, was highly influential and he designed several popular type fonts. Born in Germany, he moved to New York City in the early 1920s and worked prolifically in both German and American advertising. His artistic style is defined by straightforwardness, color, and simplicity. Bernhard is known as the creator of the Sachplakat poster style, which features a bold lettering style paired with a simple central image and unique, non-primary colors. This style is designed to attract the viewer's eye amidst a barrage of advertising posters. Following his career as a commercial artist, he turned to canvas painting and created works until his death in 1972.

Sources

"Lucian Bernhard." ADC • Global Awards & Club. (http://adcglobal.org/hall-of-fame/lucian-bernhard/)
Last accessed on July 05, 2016.

"Plakatstil." (http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/Lecture06/Plakastil.html
Last accessed on July 5, 2016
physdesc: label: Extent
content: 0.6 Cubic feet (1 box, 3 rolled items)
unitdate: label: Date
content: 1920s-2000
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1161
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Posters
label: Type
content: Design drawings
label: Type
content: Advertisements
label: Type
content: Articles
arrangement: label: Arrangement
content: Collection is arranged into four series. 

Series 1: Exhibitions, 1999-2000

Series 2: Publications, 1956 November


Series 3: Miscellaneous, 1920-2000


Series 4: REM Cough Syrup Advertising, 1920-2000
processinfo: label: Processing Information
content: Collection processed by Holly Nelson, 2016.
genre_format: label: Genre/Form
content: Posters
label: Genre/Form
content: Design drawings
label: Genre/Form
content: Advertisements
label: Genre/Form
content: Articles
scopecontent: label: Scope and Contents
content: The collection consists of archival materials relating to the graphic artist and designer Lucian Bernhard, including a water color design drawing, five subway car cards advertising the cough syrup Rem, five advertising proofs for Rem, a 1956 magazine called PRODUCTIONWISE with an article about Bernhard, a folio of color reproductions advertising the sale of Bernhard's artworks, an exhibit announcement, two oversize posters, and miscellaneous printed material.