Joseph Magnin Poster Collection
name: label: Creator
content: Magnin, Ellen Newman
label: Creator
content: Magnin (Joseph) Stores
label: Creator
content: Magnin, Donald
label: Creator
content: Brader-Ashley, Betty, 1924-1986
topic: label: Topic
content: advertising
label: Topic
content: Fashion merchandising
label: Topic
content: Costume design
acqinfo: label: Provenance
content: This collection was donated to the Archives Center of the National Museum of American History in November 1984 by members of the Magnin family.
creator: label: Creator
content: Magnin, Ellen Newman
label: Creator
content: Magnin (Joseph) Stores
label: Creator
content: Magnin, Donald
label: Creator
content: Brader-Ashley, Betty, 1924-1986
setName: label: See more items in
content: Joseph Magnin Poster Collection
bioghist: label: Biographical / Historical
content: In 1913, Joseph Magnin (son of Isaac Magnin, founder of the I. Magnin stores) founded a department store bearing his name  in San Francisco, California.  In 1967, the chain reached its peak popularity with over thirty-two stores. It had become one of the premier luxury department store chains in the country. The Magnin family sold the chain to Amfac Corporation in 1969.  In September 1984, bankruptcy closed the remaining twenty-four stores.

During the 1960s, Betty Brader (born 1923) became one of the chief illustrators of Joseph Magnin posters; this collection is comprised primarily of her work.  She also worked for Neiman-Marcus, Saks, Franklin Simon, and various advertising agencies.  Brader won numerous awards throughout her career for her innovative illustrations.  Her style of fashion illustration is copied widely today by fashion illustrators.  The posters she produced for Joseph Magnin were highly acclaimed in the San Francisco Bay Area.  Brader died in 1986 after a long illness.
physdesc: label: Extent
content: 0.3 Cubic feet (1 oversized folder)
unitdate: label: Date
content: 1963-1968
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0355
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Posters
arrangement: label: Arrangement
content: The collection is arranged in three series.


Series 1, Merchandise, 1963-1968


Series 2, Fashion Perspectives, 1967


Series 3, Events, circa 1963-1968
processinfo: label: Processing Information
content: Processed by Jennifer Snyder, archives technician, 1997; supervised by Vanessa Broussard-Simmons, archivist.
genre_format: label: Genre/Form
content: Posters
scopecontent: label: Scope and Contents
content: Collection primarily consists of 103 color and black and white illustrations advertising merchandise for the store. There are also illustrations promoting the staff and store events. In addition, store decorations are also included among the materials. Collection is arranged in three series: Series 1, Merchandise, 1963-1968; Series 2, Fashion Perspectives, 1967; and Series 3, Events and Holidays,1963-1968.,
relatedmaterial: label: Related Materials
content: Archives Center, National Museum of American History


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