Montedison Group S.p.A.
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 1: Landor Associates Business Records / 1.16: Client Files
unitdate: label: Date
content: 1971-1980, undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0500, Subseries 1.16.2
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Montedison was an Italian industrial conglomerate created by merger in 1966.  Its major holdings included chemicals, pharmaceuticals, and synthetic fibers.  Eugenio Cefis became head of the firm in 1971 and established a new management team to re-organize the firm and revive its economic condition.  Landor Associates created a basic communications system for the Mondedison in 1972.  An introduction to the communications manual stated: "The basic purposes for this system are to relate visually and unify the identification of the Corporation, Sectors and Affiliates or Companies so they will be recognized as comprising one corporate family."    Landor did additional design projects for Montedison's DUCO/Varmont paint brands, for Standa, a retail store chain subsidiary, and for De Rica food products.  Aldo Ricci was coordinator of the identity program at Mondedison.  These files are the most detailed record of work for a client in the entire collection.  The  correspondence files include letters, memos, transcriptions of phone calls, and telex messages detailing interactions among Landor Associates and with Montedison officials on the various projects undertaken over some five years.  There also are project proposals by Landor Associates, billing information, and reports.