Duncan, Brady
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 528.16 Megabytes (Total Running Time: 00:52:20, audio/wav)
unitdate: label: Date
content: 2019-03-14
container: label: Container
content: Item NMAH-AC1595-BDA0031
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Brady Duncan, co-founder of MadTree Brewing Company in Cincinnati, Ohio. Topics covered include Duncan's early interest in the humanities; his initial encounters with craft beer while living in Alabama; earning an MBA; and co-founding MadTree Brewing in 2012. Duncan also discusses early challenges at the brewery, including securing financing; the process of recipe development there; the brewery's name, branding, and label art; MadTree's decision to can their beer, thus becoming one of the first breweries in Ohio to do so; and factors that could contribute to creating a more diverse and inclusive beer industry.