Advertising and Sales Materials
name: label: Collection Donor
content: Jeffers, Grace
label: Collection Creator
content: Formica Corporation.
setName: label: See more items in
content: Formica Collection
unitdate: label: Date
content: 1913-2000
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0565, Series 5
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The advertising materials are divided into two subseries: Subseries 5.1, Advertising materials, 1913-2000 and Subseries 5.2, Sales materials, 1922-1993.  The series contains scripts for television commercials such as  Beauty and the Bath  and King-TVS , and the Formica Kitchen Face-Lift Contest. Together with material found in This Formica World , the advertisements are most comprehensive for the years 1948-1962. Many of the oversized advertisements feature recurring characters including Mrs. America of the 1940s, Mr. and Mrs. Consumer of the 1950s, and the Formica Girl of the 1960s.

Information relating to Formica's sales force can be found in campaigns and sales conferences. Material from 1953-1954 and 1986-1993 includes binders distributed to the Formica sales force which describe various product lines and national marketing campaigns. This series also contains a photo album documenting the 1953-1954 sales conference. Over eighty photographs document the company's annual convention dinner celebration, convention booths entitled Do-It Your-Self with Formica, Bill Reilly's Mobile Demonstration Unit, introduction of Formica's  Sunrise Line, the Formica runway show featuring models carrying Formica samples, sales skits, and the Formica Ad Rodeo.