Photographs
name: label: Collection Creator
content: Johnson, Victor S., Sr., 1882-1943
label: Collection Creator
content: Johnson, Victor, Jr., 1906-
label: Collection Creator
content: Aladdin Industries, Inc. (Nashville, Tenn.).
setName: label: See more items in
content: Aladdin Industries, Inc. Records
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The photographs are divided into seven subseries: buildings and plants, displays and shows, employees, company events, school lunch kits, the Mantle Lamp Company of America, and general images.  The images are predominately black and white, 
8" x 10" prints.  There are some negatives and a few framed photographs.   There is some water damage scattered throughout the series and some photographs are stuck together.

Many company activities are well documented, for example the Tennessee State Fair of 1949 and 1950.  In conjunction with WMAC Radio, Aladdin had a booth at the fair.  During five, fifteen-minute programs, announcer Jim Williams interviewed visitors to the fair who gathered around the booth.  The interview questions and answers were typed on 3 x 5 index cards included with the photographs.  Prizes were given daily to visitors who answered the simple questions correctly.  Additionally, Aladdin had thirty-second commercial spots on the radio to advertise various Aladdin products. Company officials—including Victors S. Johnson Jr.—spoke daily for approximately two minutes.  Modern Materials Handling published a series of articles on "handling at the work place" in 1959 featuring Aladdin.  The photographs used in the article, along with captions and some correspondence, are included.  Other areas well documented include factory scenes--particularly assembly line work, company events such as picnics, banquets and other celebrations and products such as school lunch kits and thermoses.