Advertising and Marketing Records
name: label: Collection Creator
content: Park-Brannock.
label: Collection Creator
content: Park, Ernest N.
label: Collection Creator
content: Brannock, Otis C.
label: Collection Creator
content: Brannock, Charles F., 1903-1992
label: Collection Creator
content: Brannock Device Company.
setName: label: See more items in
content: Brannock Device Company Records
label: See more items in
content: Brannock Device Company Records / Subgroup 1: Brannock Device Company Records
unitdate: label: Date
content: 1926-1980, 1998
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0672, Series 4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series contains records from the company which contributed toward the goal of making a sale.  It is divided into seven subseries: Correspondence, 1926-1974, 1998; Mailing Lists, 1947-1949; Ideas and Copy; Materials Printed with the Brannock Device Name; Advertisements and Product Information, 1934-1980; Measuring Device Instructions; and Advertising and Merchandising Plans, 1938, 1956, and undated.

The Correspondence, 1926-1974, 1998, contains letters between Brannock and various advertising agencies, printers, and magazines.

The Mailing Lists, 1947-1949, are partial listings of stores Brannock sent advertisements to.

The Ideas and Copy subseries consists of advertising ideas sketched by Brannock or proposed by the Proctor and Collier advertising agency or others.  Also included are preliminary versions of advertisements and product information booklets.

Printed Materials with the Brannock Device Name, provides examples of stationery, business cards, and leases seen by potential customers.

The Advertisements and Product Information, 1934-1980, subseries contains various advertisements which appeared in magazines, newspapers, and displays, and product information leaflets which were mailed to customers.  Also represented are advertisements by shoe stores which feature the Brannock Device and examples of the Brannock Device being used to advertise other products such as insurance, apartments, magazines, carpets, floorings, and die castings.

The Instructions subseries contains: Ideas and Copy, and Completed Instructions.  Ideas and Copy are preliminary versions of the instruction sheets of individual models, including the Bran-X-Stick and a Sock-Measuring Device.  The Completed Instructions are finished copies of the instruction sheets of many models.

The Advertising and Merchandising Plans, 1938, 1956, undated subseries contains information on three promotional schemes employed by the company: an early advertising plan, a Brannock Device Company merchandising campaign in 1938, and a cooperative effort with Miles Shoes in 1956.