Market Research
name: label: Collection Creator
content: Magellan GPS
setName: label: See more items in
content: Magellan Systems Corporation GPS Records
label: See more items in
content: Magellan Systems Corporation GPS Records / Series 4: Marketing and Promotional Materials
unitdate: label: Date
content: 1985-1993 and undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1214, Subseries 4.1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Subseries 1 consists of market research data in the form of reports prepared by Merrill Lynch, Simmons Market Research Bureau, J & H Instruments, and others, directed interviews and focus group data. There are directed interviews and discussion documentation from 1986 with Coast Guard Rescue, survival trainers, surveyors, hunters, harbor patrols, expeditionists, and mountaineer trainers providing detailed feedback into experiences with the product. The focus group information consists of transcribed interviews, survey text, selection criteria, participant lists, invoices, and technical drawings and mock-ups for the marine, outdoor and hunting markets.