Promotional and Marketing Materials
name: label: Collection Donor
content: Lindahl, Lisa
label: Collection Donor
content: Miller, Hinda
label: Collection Donor
content: Smith, Polly Palmer
setName: label: See more items in
content: Jogbra, Inc. Records
unitdate: label: Date
content: 1978-2008
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1315, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The materials in this series consist of press releases, product literature, advertisements, marketing plans, research studies, packaging and newspaper and magazine articles about Jogbra, JBI, Inc., and Hinda Miller and Lisa Lindahl. The "History Book," 1978-1985, represents a chronological overview of Jobgra, Inc. and later, JBI, Inc. promotional materials. Many of the photographs, packaging, advertisements and product literature assembled in the History Book can also be found elsewhere in the collection. Additional product literature includes the motion control requirements (MCR) which refers to the amount of support required to control breast motion (bounce). This guide, in the form of a wheel, provides a quick assessment of the best sports bra and size for a customer based on control levels of high, medium and low.  The research studies undertaken by JBI, Inc. include a 1991 telephone survey of customer attitudes and opinions about sports bras.  Information about an organization called the Mother's Brain Trust, a consulting firm that examines and studies working mothers broadly, is also found here.  Notes and an eleven-page questionnaire targeting working mothers is included. Presumably JBI was working with this group to develop a questionnaire specific to the Jogbra.