Advertising and Marketing
name: label: Collection Donor
content: Blum, Morris
label: Collection Creator
content: WANN Radio Station (Annapolis, Maryland)
setName: label: See more items in
content: WANN Radio Station Records
unitdate: label: Date
content: undated
label: Date
content: 1947 - 1999
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0800, Series 5
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Materials provide valuable insight into the African American community as a consumer market.  These materials include market analysis, research studies and reports and magazine articles defining this group as a viable targeted audience beginning in the 1950s and 1960s. WANN Radio used this data to generate revenue from recommended businesses advertising their services and products on the air. There is also information relating to WANN Radio's advertising rates for these businesses and sales reports. In addition, there are some WANN Radio merchandising and in house advertisements. The materials are arranged in chronological order.