Sosa, Bromley and Aguilar and Associates Records
name: label: Advertiser
content: Procter & Gamble Company
label: Advertiser
content: Mars, Incorporated
label: Creator
content: Sosa, Lionel
label: Creator
content: Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
label: Advertiser
content: American Airlines
label: Creator
content: Aguilar, Adolfo
label: Advertiser
content: Burger King Corporation
label: Advertiser
content: Coca-Cola Company
label: Advertiser
content: Anheuser-Busch, Inc.
label: Creator
content: Bromley, Ernest W.
place: label: Place
content: Texas -- 20th century
label: Place
content: San Antonio (Tex.)
topic: label: Topic
content: Advertising campaigns
label: Topic
content: Advertising agencies -- 1980-2000
label: Topic
content: Advertising executives
label: Topic
content: advertising -- Soft drinks
label: Topic
content: advertising -- Food
label: Topic
content: advertising -- Confectionery
label: Topic
content: advertising -- Beverages
label: Topic
content: advertising -- Brand name products
label: Topic
content: advertising -- Audio-visual materials
label: Topic
content: advertising -- Alcoholic beverages
label: Topic
content: advertising -- 1980-2000
label: Topic
content: advertising -- Airlines
label: Topic
content: Minorities in advertising
label: Topic
content: Television advertising -- 1980-2000
label: Topic
content: advertising -- History
acqinfo: label: Provenance
content: Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
creator: label: Advertiser
content: Procter & Gamble Company
label: Advertiser
content: Mars, Incorporated
label: Creator
content: Sosa, Lionel
label: Creator
content: Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
label: Advertiser
content: American Airlines
label: Creator
content: Aguilar, Adolfo
label: Advertiser
content: Burger King Corporation
label: Advertiser
content: Coca-Cola Company
label: Advertiser
content: Anheuser-Busch, Inc.
label: Creator
content: Bromley, Ernest W.
setName: label: See more items in
content: Sosa, Bromley and Aguilar and Associates Records
abstract: label: Summary
content: The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
bioghist: label: Biographical / Historical
content: Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates.  Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
physdesc: label: Extent
content: 14 Cubic feet (31 boxes and 1 map folder)
unitdate: label: Date
content: 1981-1997
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1351
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Oral history
label: Type
content: Newsletters
label: Type
content: Marketing records
label: Type
content: Ephemera
label: Type
content: Photographs
label: Type
content: Commercials
label: Type
content: Awards
label: Type
content: Advertisements
label: Type
content: Ledgers (account books)
label: Type
content: Articles
label: Type
content: Magazines (periodicals)
arrangement: label: Arrangement
content: This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
processinfo: label: Processing Information
content: Collection processed by Sandy Enriquez, Latino Museum Studies Fellow Summer 2018, under the supervision of Alison Oswald.
genre_format: label: Genre/Form
content: Oral history
label: Genre/Form
content: Newsletters
label: Genre/Form
content: Marketing records
label: Genre/Form
content: Ephemera -- 20th century
label: Genre/Form
content: Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
label: Genre/Form
content: Commercials
label: Genre/Form
content: Awards
label: Genre/Form
content: Advertisements -- 1980-2000
label: Genre/Form
content: Ledgers (account books)
label: Genre/Form
content: Articles -- 20th century
label: Genre/Form
content: Magazines (periodicals) -- 20th century
scopecontent: label: Scope and Contents
content: The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers. 

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
relatedmaterial: label: Related Materials
content: Materials in the Archives Center: 

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
separatedmaterial: label: Separated Materials
content: Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).