Advertising Materials
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
unitdate: label: Date
content: circa, 1890s-1987, undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Series 4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Comprises the largest series in the collection and includes  scrapbooks, advertising cards, postcards, letterhead stationery, labels, proof sheets, advertising forms, portfolios, printed advertisements, newspaper advertising schedules, television commercial storyboards, and packaging. Researchers can trace the evolution of Hills Bros. advertising campaigns using a variety of formats promoted through newspaper, magazine, radio, and television. In addition, there are materials that document the decision-making process.  Records show the amount of money allocated on an annual basis for advertising and budget proposals. This information supports evidence of the percentage of advertising costs versus the total overall operating budget. Correspondence between Hills Bros. and NW Ayer Advertising Agency provides insight into the client and advertising agency relationship. The series is arranged into eleven subseries: Subseries 4.1, Scrapbooks, Subseries 4.2, Historical albums, Subseries 4.3, Ephemera, Subseries 4.4, Portfolios, Subseries 4.5, Proof sheets, Subseries 4.6, Advertising forms, Subseries 4.7, Newspaper and magazine advertising, Subseries 4.8, Sampling campaigns, Subseries 4.9, General files, Subseries 4.10, NW Ayer Advertising Agency, and Subseries 4.11, Foote, Cone & Belding Advertising Agency.