Promotional Materials
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 13: Audiovisual Materials / 13.1: Moving Images
unitdate: label: Date
content: 1939-1977
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 13.1.3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Contains material created by the company to promote their products and activities. Materials include two films of interest. Behind the Cup: The Story of Hills Bros. Coffee (1939), created for the Golden Gate International Exposition Fair, was produced in 35mm Cinecolor for theatrical screening.  Also, of note are two short films probably produced for screening at a meeting of Hills Bros. employees. In the first Gene Barry, star of Bat Masterson and Hills Bros.' spokesman describes the next seasons plans for Bat Masterson and presents a portion of a proposed episode. In the second film Walt Disney talks about his company's plans for the next year including additions to Disneyland and planned episodes of Walt Disney Presents.