Educational Information for Franchise Owners
name: label: Collection Creator
content: Carvel, Tom (Thomas Andreas Carvelas), 1906-
label: Collection Creator
content: Carvel Corporation.
setName: label: See more items in
content: Carvel Ice Cream Records
unitdate: label: Date
content: 1954-1984
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0488, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Series 3: Educational Information for Franchise Owners

Includes materials to help the franchise owners, both new and old, improve their business and increase sales, 1954-1984. The "Why Carvel?" sales brochure is aimed at potential franchise owners. It explains the concept of the 36 flavor, 60 variety ice cream store and lists 83 reasons why a potential franchise owner would be interested in owning a Carvel franchise. In letters to store owners, 1956-1957, Tom Carvel wrote about the increases and decreases in revenue and the benefits of the educational seminars, among other topics. The Annual Educational Seminar packet is a folder containing a list of daily events and meetings, computer print-out commissary order forms, and promotional items. The collection contains an incomplete set of educational seminar packets, 1963-1977. The educational seminars reinforce the material written in the employee magazines.