Pepsi-Cola Advertising Collection
name: label: Funder
content: Pepsi-Cola USA (Purchase, N.Y.)
topic: label: Topic
content: Signs and signboards -- 20th century
label: Topic
content: Prize contests in advertising
label: Topic
content: Sex in advertising
label: Topic
content: Comic strips in advertising
label: Topic
content: Carbonated beverages
label: Topic
content: Beverages -- 20th century
label: Topic
content: Soft drink industry -- 20th century
label: Topic
content: Bottling
label: Topic
content: Radio advertising
label: Topic
content: Packaging
label: Topic
content: Point-of-sale
acqinfo: label: Provenance
content: Collection donated by Pepsi-Cola USA, May 4, 1984.
creator: label: Funder
content: Pepsi-Cola USA (Purchase, N.Y.)
setName: label: See more items in
content: Pepsi-Cola Advertising Collection
physdesc: label: Extent
content: 4.5 Cubic feet (9 boxes, 5 map foldersd)
unitdate: label: Date
content: 1902-1982
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0092
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Cartoons (humorous images)
label: Type
content: Advertisements
arrangement: label: Arrangement
content: The materials have been arranged in two series.  

Series 1: Print Ads 

Series 2: Marketing and Promotional Materials

Contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and  thermometers. 

Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
processinfo: label: Processing Information
content: Collection processed by Mimi Minnick, archivist, 1993.
genre_format: label: Genre/Form
content: Cartoons (humorous images) -- 20th century
label: Genre/Form
content: Advertisements -- 20th century
scopecontent: label: Scope and Contents
content: The collection consists largely of print ads, signs, decals and other marketing and promotional materials.  Virtually all of the print ads are for the U.S. audience.  The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier.  Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market.  The international materials date primarily to the late 1960s and 1970s.
relatedmaterial: label: Related Materials
content: This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.

Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111).  The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages."  The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.