Client Files and Related Research
name: label: Collection Creator
content: Jones, Caroline Robinson, 1942-2001 (advertising executive)
setName: label: See more items in
content: Caroline R. Jones Papers
label: See more items in
content: Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records
unitdate: label: Date
content: 1987-1995
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0552, Subseries 4.1
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Files may include correspondence, internal agency memoranda, print advertisements and radio ad scripts, planning materials, and publicity.  The extensive files for Anheuser-Busch include an analysis of African American consumers for a corporate affairs advertising campaign.  Jones's work as a public relations advisor to the government of the Bahamas included advertising campaign development and advice on handling publicity surrounding drug activities in the country.  Non-commercial clients included Healthy Start, an organization promoting newborn health.  There are extensive files on Jones's work for the Washington Lawyer's Committee's in its suit against the Denny's restaurant chain.