Advertising and Marketing Records
name: label: Collection Creator
content: Park-Brannock.
label: Collection Creator
content: Park, Ernest N.
label: Collection Creator
content: Brannock, Otis C.
label: Collection Creator
content: Brannock, Charles F., 1903-1992
label: Collection Creator
content: Brannock Device Company.
setName: label: See more items in
content: Brannock Device Company Records
label: See more items in
content: Brannock Device Company Records / Subgroup 2: Park-Brannock Shoe Store Records
unitdate: label: Date
content: 1933 - 1962
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0672, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Like the Advertising and Marketing Records series in the Brannock Device Company subgroup, this series contains records from the company which contributed toward the goal of making a sale.  Correspondence documents the arrangements made by the company to create and post advertisements.  Ideas and copy display early moments of this process.  Materials printed with the Park-Brannock logo represent what the customers were given to remember their purchases: stationery, receipts, gift cards, bags, and box designs.  Printed advertisements, radio advertisements, and form letters brought customers into the store.  The Junior League of Syracuse file documents photographic advertising campaigns surrounding this group of fresh-faced young girls, as well as Park-Brannock's efforts to edge into this consumer group with advertisements in their newsletter.  Correspondence with and reports from Alice Buxton have to do with her visits with doctors and nurses to promote the store along with evaluations of the company's advertising campaigns.  The "Betsey Budget" lawsuit resulted from Park-Brannock copyrighting a commissioned advertising booklet which the artist would rather have had in her own name.