The Package and the Product
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.2: Educational and Training Acquired by Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (533 feet, 16mm color composite optical track print )
unitdate: label: Date
content: circa 1975
container: label: Container
content: Reel OF 500.17
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: Communications Film
Sponsor: Danfoods
Content Description: Animated and live action. Humorous film on how to brand a product and market it.  Illustrates how package design is developed.  Includes scenes of a supermarket.