Tuesday
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.3: Promotional Films Acquired by Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (991 feet, 16mm color composite optical track print)
unitdate: label: Date
content: circa 1967
container: label: Container
content: Reel OF 500.22
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: Communications Film
Sponsor: Danfoods
Content Description: The film begins with an animated history of marketing.  It then tells the story of moving the product to market from Denmark via the AROSIA cargo ship to Danfoods' meat processing plant in California.  The plant is toured and the testing of a new design by Landor Associates is shown.  Finally there is a description of the sales process.