General Files
name: label: Collection Creator
content: Hills Bros. Coffee, Inc.
setName: label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records
label: See more items in
content: Hills Bros. Coffee Company, Incorporated Records / Series 4: Advertising Materials
unitdate: label: Date
content: 1923-1978; undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0395, Subseries 4.9
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: Includes the history of the National Broadcasting Company (NBC) advertising, correspondence from the advertising department, scrapbook of competitor's instant coffee advertisements, reports, television advertising history literature, advertising plans for ground and instant coffee, budget proposals,  outdoor advertising; radio scripts for commercials, advertising plans for instant coffee, and dealers information on radio and television advertisements. The materials are arranged in chronological order.