Archives Center Ethnic Imagery Collection
name: label: Collector
content: National Museum of American History (U.S.). Division of Culture and the Arts
label: Collector
content: National Museum of American History (U.S.). Division of Music, Sports and Entertainment
label: Seller
content: Tom's Hoard House
topic: label: Topic
content: advertising -- Business ephemera
label: Topic
content: Ethnic imagery
label: Topic
content: Ethnic relations
label: Topic
content: Race discrimination
label: Topic
content: Stereotypes (Social psychology) in advertising
acqinfo: label: Provenance
content: Collected from various donors and vendors by the Division of Music, Sports and Entertainment (now the Division of Culture and the Arts). Donors include Richard E. Ahlborn and Alice M. Miles; vendors include Tom's Hoard House.
creator: label: Collector
content: National Museum of American History (U.S.). Division of Culture and the Arts
setName: label: See more items in
content: Archives Center Ethnic Imagery Collection
abstract: label: Summary
content: Advertising cards, postcards, and stereographs documenting the use of stereotypical images of African Americans dating from the late nineteenth century.
physdesc: label: Extent
content: 0.05 Cubic feet (1 box)
unitdate: label: Date
content: 1883-1889, undated
custodhist: label: Ownership and Custodial History
content: Transferred to the Archives Center in 2008.
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1138
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Advertisements
label: Type
content: Advertising
label: Type
content: Advertising cards
label: Type
content: Postcards
label: Type
content: Stereographs
label: Type
content: Trade cards
arrangement: label: Arrangement
content: Collection is arranged in one series.
processinfo: label: Processing Information
content: Collection processed by Vanessa Broussard Simmons, archivist, 2024; and Meredith Clowse, intern, 2024.
genre_format: label: Genre/Form
content: Advertisements -- 19th century
label: Genre/Form
content: Advertisements -- 1890-1900
label: Genre/Form
content: Advertising
label: Genre/Form
content: Advertising cards
label: Genre/Form
content: Postcards
label: Genre/Form
content: Stereographs
label: Genre/Form
content: Trade cards
scopecontent: label: Scope and Contents
content: Advertising cards, postcards, and stereographs documenting stereotypical images of African Americans. These materials were commonly used during this time period. The images were intended to appeal to a mainstream audience and reflect acceptable perceptions during the late nineteenth century. The advertising cards, often created in a series to encourage brand loyalty, were used to sell products such as coffee, patent medicines, thread, stove polish, and yeast. Postcards, a popular form of communication, reflected the attitutes of the society that created them. Stereographs, cards with two similar images side by side, created an impression of a single, three-dimensional image when viewed through a set of lenses. Materials are arranged by genre.
relatedmaterial: label: Related Materials
content: Archives Center, National Museum of American History

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Sam DeVincent Collection of Illustrated American Sheet Music, Series 6: Moving Pictures and Movie Stars, NMAH.AC.0300.S06


Sam DeVincent Collection of Illustrated American Sheet Music, Series 3: African-American Music, 
NMAH.AC.0300.S03


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Dennis Manochio Fireworks Collection, NMAH.AC.0533

Ronald S. Korda Collection of Sports and Trading Cards, NMAH.AC.0545


Coon Chicken Inn Records and Graham Family Papers, NMAH.AC.1153


B. Thomas Smith Minstrel Show Posters, NMAH.AC.1409