Face Value
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.3: Promotional Films Acquired by Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (709 feet, 16mm color composite optical track print)
unitdate: label: Date
content: circa 1968
container: label: Container
content: Reel OF 500.24
label: Container
content: Item RV Tape 4
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: Communications Film
Sponsor: Falstaff
Content Description: Animation interspersed with live action film about the importance of packaging.  Shows the process Landor Associates used to develop a new design for Falstaff beer.  The history of Falstaff is traced.  There are scenes in supermarkets, of product testing, Walter Landor talking about the design process and using a woman's face to illustrate his point, the various size bottles and an outdoor home pool.