Grossman, Ken
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 596.51 Megabytes (Total Running Time: 00:54:18, audio/wav)
unitdate: label: Date
content: 2017-03-29
container: label: Container
content: Item NMAH-AC1595-BDA0039
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Ken Grossman, founder of Sierra Nevada Brewing Company in Chico, California. Topics covered include Grossman's early homebrewing experiments and homebrewing culture in suburban Los Angeles, California, in the late 1960s and early 1970s; moving to Chico, California, in 1972; running The Home Brew Shop in Chico; founding Sierra Nevada Brewing Co. in 1797; communicating with other figures in the early microbrewing scene, like Fritz Maytag, Jack McAuliffe, and Michael Lewis; procuring ingredients and emphasizing hops; the brewery's approaches to marketing, environmental sustainability, and growth; and evolutions in consumers' preferences and the future of craft beer.