Speeches and Lectures
name: label: Collection Creator
content: Caples, John, 1900-1990 (advertising executive)
label: Collection Creator
content: Caples, Dorothy
setName: label: See more items in
content: John Caples Papers
unitdate: label: Date
content: 1930-1978
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0393, Series 3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year.