Here 'It' is - try 'It' [black & white advertisement; tear sheet]
odd: label: Local Numbers
content: AC0059-0000137 (AC Scan)
name: label: Advertiser
content: Genesee Pure Food Co.
label: Collection Creator
content: Ayer (N W) Incorporated.
topic: label: Topic
content: Breakfast cereals
label: Topic
content: advertising
creator: label: Advertiser
content: Genesee Pure Food Co.
setName: label: See more items in
content: N W Ayer Advertising Agency Records
label: See more items in
content: N W Ayer Advertising Agency Records / Series 2: Proof Sheets / Korn Krisp cereal, food
physdesc: label: Extent
content: 2 Items (glued to sheet of colored paper; Ink on paper, 10.0" x 4.5".)
unitdate: label: Date
content: Circa 1902
container: label: Container
content: Box 7 (Series 2), Folder cereal and Food Companies 1902-1903
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Tear sheets
label: Type
content: Advertisements
genre_format: label: Genre/Form
content: Tear sheets
label: Genre/Form
content: Advertisements -- 1900-1910
scopecontent: label: Scope and Contents
content: Illustrated with a woman holding a box of "It" cereal.