Egelston, Peter and Francis, Joanne
name: label: Collection Creator
content: Brewers Association
label: Collection Interviewer
content: Harry, John
label: Collection Interviewer
content: Johnson, Paula, Curator
label: Collection Interviewer
content: McCulla, Theresa
label: Collection Creator
content: National Museum of American History (U.S.)
setName: label: See more items in
content: American Beer Brewing Oral History Collection
label: See more items in
content: American Beer Brewing Oral History Collection / Series 1: Born-Digital Interviews
physdesc: label: Extent
content: 602.22 Megabytes (Total Running Time: 01:49:38, audio/wav)
unitdate: label: Date
content: 2018-04-07
container: label: Container
content: Item NMAH-AC1595-BDA0033
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Audio
label: Type
content: Megabytes
scopecontent: label: Scope and Contents
content: Oral history interview with Peter Egelston, founder and president of the Portsmouth Brewery, and Joanne Francis, marketing and creative director of the Portsmouth Brewery, in Portsmouth, New Hampshire. Egelston and Francis are also former owners of Smuttynose Brewing Company. Topics covered include Francis and Egelston's childhoods in Massachusetts and California; their early experiences with microbrewed beer, especially Anchor Steam Beer, and, for Egelston, day trips to Mexico and Mexican beers; Egelston's early experience as a teacher in New York City; his start in homebrewing; his collaboration with his sister Janet to open Northampton Brewery, one of the nation's early brewpubs, in 1987; and Francis's and Egelston's founding of Portsmouth Brewery in 1991 and Smuttynose Brewing Co. in 1994. Other topics covered include Francis's work to develop the Smuttynose brand, including her innovative use of photography on the label art; the industry's persistent lack of attention to women beer consumers; and changes in consumer demands and industry structure, which led to the sale of Smuttynose Brewing Co. shortly before this interview was recorded.