The Grass Roots Impact Plan, 1950
name: label: Collection Creator
content: Northern States Power Company
label: Collection Creator
content: Hooks, Benjamin, Dr.
label: Collection Creator
content: Xcel Energy
label: Collection Creator
content: Reddy Communications, Inc.
label: Collection Creator
content: Reddy Kilowatt, Inc.
label: Collection Creator
content: Gofman, John W.
label: Collection Creator
content: Commoner, Barry, 1917-
label: Collection Creator
content: Collins, Ashton B.
setName: label: See more items in
content: Reddy Kilowatt Records
label: See more items in
content: Reddy Kilowatt Records / Series 8: Audiovisual Materials / 8.5: Filmstrips
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0913, Subseries 8.5.3
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents note
content: 35 mm black and white single-frame filmstrips, 94 frames; 

 16 inch vinyl disc, 33 1/3 RPM 

 Copyright: 1950 

 Corporate Creator: Reddy Kilowatt 

 Content Description: Possibly narrated by Ashton B. Collins, Sr. Discusses the company's Grass Roots Impact Plan, which is meant to help utility companies with their local public relations. States companies need grass roots action with emotional ties (with the help of Reddy Kilowatt). Suggests trademarked cartoon characters can add popularity to products and can appear in newspapers, on bills, and on trucks, all as a logo for the utility company. This plan is meant to help keep government out of the local utility companies, and the narrator claims that government involvement in business is socialism.