Advertising and Marketing Materials
name: label: Collection Creator
content: United Shoe Machinery Corporation
setName: label: See more items in
content: United Shoe Machinery Corporation Records
unitdate: label: Date
content: 1902 - 1981
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0277, Series 16
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This series consists of advertisements, sales and marketing information, scrapbooks, news releases, publicity, and newsclippings.   

The advertising and sales materials include plans, style guides, presentations, seminars and  meeting notes for United Shoe's strategy in promoting it's products within the footwear industry.  The market studies and plans provide detailed analyses of materials, financial shares of the market, competiton in dollar terms, and the viability of their product in the U.S. market. 

The United Shoe scrapbooks, 1902-1951, contain advertisements primarily for United Shoe Machinery Company.  They consist of scrapbook pages with mounted ads, but there is one folder of loose ads. The scrapbooks are arranged using a numeric and later, alpha-numeric pagination system. The majority of the ads feature shoe making equipment, but there is some ethnic imagery such as the "Orientel Shoe Manufacturer" (ad number 371), box 133, folder 3. Some ads are in color and feature images of women. 

The competitor's scrapbooks, 1914-1917, are arranged chronologically and contain advertisements from American Shoe Machinery, Campello Machine Company,  Fortuna Machine Company, and others.  Indices for each year provide an alphabetical index and access to specific companies and ads. 

The majority of news releases consist of documentation for promotions, appointments, and retirements at USM Corporation. In some instances, black and white copy prints of the United Shoe Machinery employee or employees are included. 

The publicity materials consist primarily of trade magazine publicity featuring USM Corporation, although there is some correspondence and news releases. Some publications include Leather and Shoe, The Boston Globe, the Boston Herald American, Beverly Times, Journal of the British Boot and Shoe Institution, American Shoemaking, Modern Plastics, and Footwear News. 

The newsclippings consist of materials from trade journals and newspapers that reference United Shoe Machinery Corporation, its divisions, or shoemaking in general. There is a small album of photographs containing images of shoe manufacturing executives. The materials are arranged chronologically.