Dolores Valdes-Zacky Papers
name: label: Sponsor
content: Coors Brewing Company
label: Creator
content: Valdes Zacky, Dolores
label: Names
content: Arrowhead Puritas Waters, Inc.
label: Names
content: Mitsubishi
label: Names
content: Partnership for a Drug-Free America
label: Names
content: Thompson, J. Walter (advertising agency).
label: Names
content: Vons Grocery Company
topic: label: Topic
content: Advertising history
label: Topic
content: Minorities in advertising
label: Topic
content: Advertising campaigns
label: Topic
content: Advertising agencies
label: Topic
content: Advertising executives
label: Topic
content: Women in advertising
label: Topic
content: Marketing -- 1950-2000
acqinfo: label: Provenance
content: Collection donated by Dolores Valdes Zacky, 2016.
creator: label: Sponsor
content: Coors Brewing Company
label: Creator
content: Valdes Zacky, Dolores
setName: label: See more items in
content: Dolores Valdes-Zacky Papers
abstract: label: Summary
content: The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
bioghist: label: Biographical / Historical
content: Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
physdesc: label: Extent
content: 2 Cubic feet (2 boxes, 3 oversize folders)
unitdate: label: Date
content: 1955 - 1999
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1394
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Magazines (periodicals)
label: Type
content: Oral history
label: Type
content: Storyboards
label: Type
content: Proposals
label: Type
content: Commercials
label: Type
content: E-mail
label: Type
content: Press releases
label: Type
content: Newsletters
label: Type
content: Correspondence
label: Type
content: Articles
label: Type
content: Awards
label: Type
content: Books
label: Type
content: Dvds
label: Type
content: Photographs
label: Type
content: Advertisements
label: Type
content: Clippings
arrangement: label: Arrangement
content: The collection is divided into two series. 

Series 1: Background Materials, 1955-1999

Series 2: Advertising and Marketing Materials, 1989-1999
processinfo: label: Processing Information
content: Collection processed by María Daniela Jiménez, LMSP Fellow, Summer 2017, under the direct supervision of Alison Oswald.
genre_format: label: Genre/Form
content: Magazines (periodicals) -- 20th century
label: Genre/Form
content: Oral history -- 20th century
label: Genre/Form
content: Storyboards
label: Genre/Form
content: Proposals -- 20th century
label: Genre/Form
content: Commercials -- 20th century
label: Genre/Form
content: E-mail
label: Genre/Form
content: Press releases -- 20th century
label: Genre/Form
content: Newsletters -- 20th century
label: Genre/Form
content: Correspondence -- 20th century
label: Genre/Form
content: Articles -- 20th century
label: Genre/Form
content: Awards
label: Genre/Form
content: Books -- 20th century
label: Genre/Form
content: DVDs
label: Genre/Form
content: Photographs -- 20th century
label: Genre/Form
content: Advertisements -- 20th century
label: Genre/Form
content: Clippings -- 20th century
scopecontent: label: Scope and Contents
content: The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.