White..floating..pure...gives skin a clear, fresh look...That Ivory Look" [Print advertising.] McCall's
odd: label: Local Numbers
content: Ivorydata4 1231

 0307910036 (Scan No.)
name: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
label: Collection Creator
content: Procter & Gamble Company
label: Collection Creator
content: Leyendecker, J. C., 1874-1951
label: Collection Creator
content: Smith, Jessie Willcox, 1863-1935
label: Collection Creator
content: Elliott, Elizabeth Shippen Green
topic: label: Topic
content: Soap
label: Topic
content: Children in advertising
label: Topic
content: Women in advertising
label: Topic
content: Skin -- Care and hygiene
label: Topic
content: Purity
label: Topic
content: Complexion
creator: label: Advertiser
content: Procter & Gamble Company
label: Donor
content: Procter & Gamble Company
setName: label: See more items in
content: Ivory Soap Advertising Collection
label: See more items in
content: Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
physdesc: label: Extent
content: 1 Item (col., 33.5 x 26.5 cm.)
phystech: label: Condition
content: Soiled; shows surface wear; some paper scraped away near top.
unitdate: label: Date
content: 1958
container: label: Container
content: Box 10, Folder 19
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Print advertising
label: Type
content: Photographs
genre_format: label: Genre/Form
content: Print advertising
label: Genre/Form
content: Photographs -- Reproductions
scopecontent: label: Scope and Contents
content: Reproduction from photograph: Blonde woman in white with floating Ivory bars around her. Smaller image of baby at bottom.
label: Scope and Contents
content: Published Oct. 1958.