The Bobcat vs. Copycats (circa 1972)
name: label: Collection Donor
content: Nelson, Scott
label: Collection Creator
content: Bobcat Company
setName: label: See more items in
content: Bobcat Company Records
label: See more items in
content: Bobcat Company Records / Series 10: Audiovisual Materials / 10.3: Sales
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents note
content: 16 mm composite optical track print, 925 feet, 25 minutes

Shows a salesman how to respond when a potential customer compares the Bobcat to other models on the market through a conversation between two salesmen and two customers. Additionally, demonstration of competitors' models is shown in combination with techniques to showcase the Bobcat's superiority.