The March of 7 Up
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.3: Promotional Films Acquired by Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (551 feet, 16mm color composite optical track print)
unitdate: label: Date
content: circa 1977
container: label: Container
content: Reel OF 500.32
label: Container
content: Item RV Tape 24
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: The FilmMakers of Minneapolis, MN
Content Description: Film traces the history of 7Up from the 1920s through the 1960s.  Scenes include WWI soldiers, the Depression, dancing, 7Up billboards, drugstore lunch counters, WWII factories and soldiers, rationing, youth in the 1950s, supermarkets in the 1960s and the new marketing beginning in 1968 of "the uncola."