New improved Marlboro filter [35mm slide of color proof sheet]
odd: label: Local Numbers
content: AC0198-0000009 (AC Scan)
name: label: Advertiser
content: Philip Morris, Inc.
label: Creator
content: Leo Burnett Co.
label: Collection Creator
content: Ellsworth, Scott, Dr.
label: Collection Creator
content: Zinn, Manfredo
label: Collection Creator
content: Marx, Dick
label: Collection Creator
content: Nunez, Raul
label: Collection Creator
content: Winfield, Darrel
label: Collection Creator
content: Kwan, William
label: Collection Creator
content: Kwong, Goddard
label: Collection Creator
content: Adams, Hall
label: Collection Creator
content: Landry, Jack
label: Collection Creator
content: Arguelles, Rafael
label: Collection Creator
content: Fockler, Knut
label: Collection Creator
content: Philip Morris, Inc.
label: Collection Creator
content: Gil, Felipe
label: Collection Creator
content: Jarrard, Tom
place: label: Place
content: Tour Eiffel (Paris, France)
topic: label: Topic
content: Cigarettes -- 1950-2000
label: Topic
content: Smoking
label: Topic
content: advertising -- Cigarettes
creator: label: Advertiser
content: Philip Morris, Inc.
label: Creator
content: Leo Burnett Co.
setName: label: See more items in
content: Marlboro Oral History and Documentation Project
label: See more items in
content: Marlboro Oral History and Documentation Project / Series 4: Advertising / 4.3: Print Ads, Outdoor Ads, and International Ads / Print Ads, Outdoor Ads, and International Ads
physdesc: label: Extent
content: 1 Item (35mm slide on film in paper mount., 2" x 2".)
unitdate: label: Date
content: Circa 1960
container: label: Container
content: Box 16
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Proofs
genre_format: label: Genre/Form
content: Proofs -- 1960-1990
scopecontent: label: Scope and Contents
content: Slide of color proof sheet (reproduction of photograph) image of man in a suit and cowboy hat holding a cigarette with the Eiffel Tower in the background.