Television commercial, Kaiser
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.4: Television Commercials, Advertising and Public Service Announcements
physdesc: label: Extent
content: 1 Motion picture film (354 feet, 16mm black and white composite optical track print)
unitdate: label: Date
content: circa 1964
container: label: Container
content: Item RV Tape 25
label: Container
content: Reel OF 500.34
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Production Company: Communications Film
Sponsor: Kaiser
Content Description: Compilation reel of ten commercials.  The advertising agency was Peterson Co.  The commercials are for a new aluminum foil packaging called Rol-a pak.  Scenes include how the new package works and of supermarkets.