Advertising and marketing materials
name: label: Collection Creator
content: Wood, Arthur Bernie, 1921-1986
setName: label: See more items in
content: A. Bernie Wood Papers
label: See more items in
content: A. Bernie Wood Papers / Series 3: McDonald's Corporation
unitdate: label: Date
content: 1957 - 1978
label: Date
content: undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0962, Subseries 3.4
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: This subseries contains specialty pieces for specific McDonald's products such as the Bopper Balloon or the All American Advertising Campaign. The campaign materials include product differentiation flyers, yet all the pieces were intended to influence demand. This series demonstrates the wide variety of advertising pieces Wood created--balloons, matchbooks, puzzles, coupons, placemats, paper bags, and a calendar--to convey the McDonald's message and image.