Alitalia 70
name: label: Collection Creator
content: Landor Associates
label: Collection Creator
content: Landor, Walter, 1913-1995
setName: label: See more items in
content: Landor Design Collection
label: See more items in
content: Landor Design Collection / Series 5: Motion Picture Films / 5.3: Promotional Films Acquired by Landor Associates
physdesc: label: Extent
content: 1 Motion picture film (993 feet, 16mm color composite optical track print)
unitdate: label: Date
content: circa 1969
container: label: Container
content: Reel OF 500.25
label: Container
content: Item RV Tape 24
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
label: Type
content: Motion picture films
scopecontent: label: Scope and Contents
content: Sponsor: Alitalia
Content Description: Film made for employees of Alitalia.  An Alitalia representative and Peter MacDonald of Landor Associates explain why a new design is needed for Alitalia's new fleet of 747s, and how the new design was created. This film was made so that the Alitalia employees would be the first to see the new design.