Association of Hispanic Advertising Agencies Collection
name: label: Creator
content: Sunshine, Sara
label: Creator
content: Spanish Advertising and Marketing Service
label: Creator
content: Association of Hispanic Advertising Agencies
topic: label: Topic
content: Advertising executives -- 1950-2000
label: Topic
content: Advertising agencies -- 1950-2000
label: Topic
content: Television advertising -- 1950-2000
label: Topic
content: advertising -- History -- 1950-2000
label: Topic
content: Advertising campaigns -- 1950-2000
label: Topic
content: Minorities in advertising -- 1950-2000
label: Topic
content: Marketing -- 1950-2000
acqinfo: label: Provenance
content: Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
creator: label: Creator
content: Sunshine, Sara
label: Creator
content: Spanish Advertising and Marketing Service
label: Creator
content: Association of Hispanic Advertising Agencies
setName: label: See more items in
content: Association of Hispanic Advertising Agencies Collection
abstract: label: Summary
content: The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
accruals: label: Accruals
content: The initial donation was made by AHAA in 2015 and related to from SAMS (Spanish Advertising and Marketing Services).  The first addendum, the records of Casanova, Pendrill Publicidad, were donated by AHAA in 2016.
bioghist: label: Biographical / Historical
content: Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
physdesc: label: Extent
content: 3.5 Cubic feet (3 boxes)
unitdate: label: Date
content: 1962 - 2000
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.1343
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Storyboards
label: Type
content: Video recordings
label: Type
content: Posters
label: Type
content: Photographs
label: Type
content: Advertisements
label: Type
content: Audio cassettes
label: Type
content: Clippings
arrangement: label: Arrangement
content: The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
processinfo: label: Processing Information
content: Collection processed by Maggie McCready, intern, fall 2016.
genre_format: label: Genre/Form
content: Storyboards
label: Genre/Form
content: Video recordings -- 1950-2000
label: Genre/Form
content: Posters -- 1950-2000
label: Genre/Form
content: Photographs -- 1950-2000
label: Genre/Form
content: Advertisements -- 1950-2000
label: Genre/Form
content: Audio cassettes -- 1950-1990
label: Genre/Form
content: Clippings -- 1950-2000
scopecontent: label: Scope and Contents
content: The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
relatedmaterial: label: Related Materials
content: Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)