"Thoughts about Advertising; Mediocrity is Killing America," Annual Communicators Conference, University of Missouri
name: label: Collection Creator
content: Ayer (N W) Incorporated.
label: Collection Creator
content: Cummings, Barton A., 1914-1994 (advertising executive)
label: Collection Creator
content: Brower, Charles H.
label: Collection Creator
content: Bolte, Brown
label: Collection Creator
content: Bond, Edward L., Jr.
label: Collection Creator
content: Bernbach, William
label: Collection Creator
content: Ogilvy, David
label: Collection Creator
content: O'Toole, John
label: Collection Creator
content: Seaman, Alfred J.
label: Collection Creator
content: Schultz, Arthur W.
label: Collection Creator
content: Matthews, Len
label: Collection Creator
content: Marsteller, William
label: Collection Creator
content: O'Conner, Neal W.
label: Collection Creator
content: Mithun, Raymond O.
label: Collection Creator
content: Meyer, Ed
label: Collection Creator
content: Harper, Marion, 1916-1989 (advertising executive)
label: Collection Creator
content: Healy, Robert
label: Collection Creator
content: Hagopian, Lewis T.
label: Collection Creator
content: Jacoby, Robert F.
label: Collection Creator
content: Fatt, Arthur
label: Collection Creator
content: Fitzgerald, Clifford
label: Collection Creator
content: Foote, Emerson
label: Collection Creator
content: Gilliatt, Neal
label: Collection Creator
content: Foley, Paul
label: Collection Creator
content: Thiele, Edward
label: Collection Creator
content: Tinker, Jack
setName: label: See more items in
content: Barton Cummings Papers
label: See more items in
content: Barton Cummings Papers / Series 1: Speeches and Publicity
unitdate: label: Date
content: 1986-10-31
container: label: Container
content: Box 2, Folder 25A
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: As honoree feted by the University of Missouri at the end of his career Cummings talks about the future of advertising and his concerns about contemporary America. Huge expenditures by agencies caught up in the merger trend have upset clients, and will result in tighter control over agency compensation. Sees a narrowing role for agencies and an end to lavish compensation for agency executives. The second part of the talk mediocrity in labor, business leadership and government. Calls on the press to move the souls of the American people.