Photographs, Slides and Negatives
name: label: Collection Creator
content: Wood, Arthur Bernie, 1921-1986
setName: label: See more items in
content: A. Bernie Wood Papers
unitdate: label: Date
content: 1963 - 1975
label: Date
content: undated
dataSource: label: Archival Repository
content: Archives Center, National Museum of American History
identifier: label: Identifier
content: NMAH.AC.0962, Series 6
objectType: label: Type
content: Archival materials
scopecontent: label: Scope and Contents
content: The series is divided into three subseries: Subseries 6.1: Biographical, 1964, 1975, undated; Subseries 6.2: Client Files, 1963-1968; and Subseries 6.3: Slide presentations, 1953-1969, undated and includes slides, negatives, transparencies, black-and-white prints and color prints. The majority of documentation consists of slides created and assembled by Wood for presentations he presumably gave to prospective clients highlighting his work and promoting the idea of "franchising." The slide presentations depict interior and exterior shots of various restaurants, restaurant employees, signage, and staged images of food products and packaging. This series also contains Minox film--strips of film 9.2mm wide, or less--of McDonald's billboards, other signage, food products, and packaging. Minox is both a type of camera and the name of a company. The camera associated with the Minox name is the sub-miniature series using the 8 x 11mm film format, first designed by Walter Zapp in the 1930s. The film is held in a small cartridge, and the strips can be up to 50 frames in length.