American Artists Group records
name: label: Creator
content: American Artists Group
label: Names
content: Golden, Samuel, 1895-1963
topic: label: Topic
content: Art -- Marketing -- New York (State) -- New York
label: Topic
content: Art -- Reproduction
label: Topic
content: Greeting cards industry
label: Topic
content: Greeting cards
acqinfo: label: Provenance
content: Materials on reels NAG1-12 lent for microfilming by the American Artists Group, 1966-1968. Unmicrofilmed material donated 1994 by Allen P. Golden, son of Samuel Golden who founded the American Artists Group.
creator: label: Creator
content: American Artists Group
setName: label: See more items in
content: American Artists Group records
bioghist: label: Biographical / Historical
content: The American Artists Group, a greeting card company, was founded by Samuel Golden in 1934 in New York City. One of its aims was to popularize contemporary American art by publishing fine reproductions of original etchings, lithographs, drawings, and paintings on greeting cards.
physdesc: label: Extent
content: 12 Microfilm reels
label: Extent
content: 0.4 Linear Feet (Unmicrofilmed)
unitdate: label: Date
content: 1931-1966
dataSource: label: Archival Repository
content: Archives of American Art
identifier: label: Identifier
content: AAA.amerartg
objectType: label: Type
content: Collection descriptions
label: Type
content: Archival materials
label: Type
content: Microfilm reels
arrangement: label: Arrangement
content: The collection is arranged as 3 series:

Series 1: Correspondence and Subject Files, 1931-1966 (Reels NAG01-NAG12)

Series 2: Christmas Cards, 1935 (.4 linear feet; Box 2-5)

Series 3: Publications, 1935-circa 1944 (1 folder)
altformavail: label: Existence and Location of Copies
content: 35mm microfilm reels NAG 1 through NAG 12 available at Archives of American Art offices and through interlibrary loan.
originalsloc: label: Existence and Location of Originals
content: Reels NAG1-NAG12: Originals returned to American Artists Group after microfilming.
scopecontent: label: Scope and Contents
content: The records of the American Artists Group include 12 microfilm reels, plus 0.4 linear feet of printed material, and date from 1931 to 1966. The collection documents the organization's attempt to provide a market for artists affected by the Great Depression by using original artwork for greeting cards. Microfilmed materials include correspondence, photographs, clippings, biographical data on artists, and press notices. 

Christmas Card material includes a portfolio of 106 Christmas cards, with the envelopes and original packing materials, printed and distributed by the American Artists Group in 1935. This is a nearly complete set (missing only two cards) and the first set published by the group. 

Publication material includes three publications: "Handbook of the American Artists Group," 1935, "Original Etchings, Lithographs, and Woodcuts Published by the American Artists Group, Inc.," 1937, and "Ten Years, A Christmas Card Adventure," circa 1944.