TISDALE, Saskatchewan, April 22 (UPI) -- The Canadian town of Tisdale, Saskatchewan is asking residents to weigh in on changing the town's slogan from "The Land of Rape and Honey." 
 
 The phrase, which actually refers to rapeseed, a source of animal feed, vegetable oil and biodiesel fuels, is printed on the town's welcome sign and officials are surveying residents to determine whether the slogan should be changed. 
 
 Officials said the word "rape" is associated by many with sexual assault more than the city's crop, which has actually decreased in recent years to less than 1 percent of crops grown in the area. 
 
 The Economic Development Office's online survey for residents said honey production has also "decreased significantly." 
 
 "Do you believe it is time for Tisdale to update our Town brand?" the survey asks. ||||| The small Saskatchewan town of Tisdale is taking another look at the slogan it has used for 60 years — "Land of Rape and Honey." 
 
 The community of about 3,200 people is asking residents via a survey whether that brand still works in 2015. 
 
 "There's passionate people who believe it should be changed and passionate people who believe it shouldn't be changed," said Sean Wallace, the town's director of economic development. 
 
 "It's been both famous and infamous." 
 
 People driving by Tisdale on Highway 3 see this sign. Town council is asking residents whether the slogan should be changed. (Ign.com) 
 
 Rape in the slogan refers to rapeseed, which has a number of varieties, including canola. 
 
 However, seeing the word on the Welcome to Tisdale sign has upset some people, who point out that, fair or not, it evokes sexual assault. 
 
 The Tisdale survey does not deal with that aspect of the controversy, but notes that today, organic rapeseed accounts for less than one per cent of the crops grown in the region. Canola is now king. 
 
 For that matter, honey production has decreased significantly, too. 
 
 So town council is asking residents for advice. It wants to know if business people feel comfortable with Land of Rape and Honey on their business cards. 
 
 The survey also suggests some alternative slogans: 
 
 Hub of the Northeast. 
 
 A Place to Grow. 
 
 A Place to Bee. 
 
 Land of Canola and Honey. 
 
 To encourage participation in the survey, there are prizes, with the top one being a barbecue.
– Scroll down to questions 6 and 7 on the town of Tisdale's survey, and you'll realize this isn't just any ho-hum community-rebranding effort. After asking for the participant's basic stats (age, gender, etc.) and general thoughts on one's impression of the rural Saskatchewan town, the queries focus on which slogan is the most preferable one for Tisdale. Among the choices: "Hub of the Northeast," "A Place to Bee," "Land of Rape and Honey," "A Place to"—wait, what? Per UPI, the Canadian town's Economic Development Office is reconsidering its long-held slogan (the rape one) for pretty obvious reasons. The word "rape," however, actually refers to a one-time town staple, the rapeseed, which is used in animal feed and biodiesel fuels, the news agency notes. Still, the tagline has upset some people because of the word's association with sexual assault, the CBC reports. Although there are "passionate people who believe it should be changed and passionate people who believe it shouldn't be changed," Tisdale's economic development director tells the CBC, the town decided to rethink the slogan because (a) production of organic rapeseed (and honey, for that matter) has declined substantially in the region in recent years, and (b) visitors like this guy keep shining an unwanted spotlight on the word's other meaning. (This well-known slogan has very strange origins.)