CLOSE There probably won’t be much of a frenzy at the mall this upcoming Black Friday. Veuer's Natasha Abellard(@NatashaAbellard) has the story. Buzz60 
 
 Black Friday doesn't have the shopping power it once had, a new analysis says (Photo: Andres Kudacki, AP) 
 
 When it comes to holiday shopping sprees, Black Friday is no longer the prime event. 
 
 A new analysis finds that more shoppers are choosing to spread out their holiday purchases rather than stick with the ritual of rising before dawn the morning after Thanksgiving in order to stand in line outside a store and then shop until they drop. 
 
 During the week that includes Thanksgiving, 35% of shoppers say they intend to do most of their shopping on Black Friday this year, down from 59% in 2015, according to the analysis released Tuesday by consultancy PwC. 
 
 Retailers are rolling out deep-discount deals, the "doorbusters" that were once the biggest drawing cards of Black Friday, earlier in the season to get first dibs on consumer dollars. Sears and Kmart launched a sale on Nov. 1 that offers their loyalty members 10% to 50% off all items through Nov. 25. Walmart's seasonal discounts began rolling out last weekend. And Target's special weekend offers will kick off Saturday. 
 
 But all that early activity has made Black Friday, the one-time busiest shopping day of the year, less of a draw. Since 2014, the Saturday before Christmas, known as "Super Saturday" has surpassed Black Friday in sales. 
 
 CLOSE The psychology behind Black Friday shopping. Time 
 
 "We're definitely seeing a decreased significance in Black Friday,'' says Dawn Eber, PwC’s U.S. consumer markets risk assurance leader and partner. "Consumers . . . know when the sales are. They're becoming more adept at their online shopping and walking into the stores on that particular day doesn't bear as much of a return in terms of pricing, which still is the number one driver.'' 
 
 More: Black Friday: Target already has deals, and stores will be open Thanksgiving Day 
 
 More: 'Fixer Upper' fans heart Chip and Joanna Gaines' Hearth & Hand line at Target 
 
 More: Leave the drumsticks and head to the mall: Toys R Us will be open on Thanksgiving 
 
 Tina Macker, 50, a stay-at-home mother who lives in Brooklyn, will often stop in a store to try on an outfit but then make her final purchase online where she might snag a better price. And she doesn't bother with Black Friday. 
 
 “I’ve never done it and will never do it,'' she says. "It’s more hype than a deal. Why would I be in such a huge crowd for $20 in savings?” 
 
 CLOSE Best Buy CEO Hubert Joly greeted customers as they entered a store in Minnesota on Thanksgiving night. Joly shook hands with shoppers and repeatedly shouted 'welcome to Best Buy!' (Nov. 24) AP 
 
 Among those surveyed by PwC, 63% of shoppers said price is what most moves them to take out their wallet. That compares to 39% who said they are spurred to make a purchase by free shipping. And 37% will fill their cart based on promotions. 
 
 CLOSE Experts pointed out the top trends for Black Friday this year. Buzz60 
 
 As Black Friday's appeal has faded, it has given rise to a new tradition of shopping before the Thanksgiving dinner dishes have been cleared. Some 58% saying they will shop on the holiday, compared to 40% who planned to do so last year. 
 
 They'll have plenty of Thanksgiving shopping options: 
 
 •Kmart. Stores will open at 6 a.m. on Thanksgiving and some stores won't close until 10 p.m. the next day. 
 
 •Toys R Us. The toy emporiums will host their own holiday shopping marathon, welcoming crowds at 5 p.m. on Thanksgiving and allowing them to browse and buy for 30 hours straight. 
 
 •Sears. It'll be open on the feast day. "Every year we ask (customers) basically for permission to be open,'' says Kelly Cook, chief marketing officer for Sears and Kmart. "And we keep getting the answer that says 'Yes, please be there for me.' '' 
 
 •Target. The chain, too, will once again be open. 
 
 Being open on a day that used to be reserved for feasting and football is just one of the ways retailers are luring shoppers in order to grab a chunk of the up to $1.05 trillion in sales that consultancy Deloitte is forecasting for this holiday season. Merchants are also featuring events and services that make a visit to an actual store worthwhile, instead of leaving shoppers to their home computer keyboards. 
 
 CLOSE Shoppers hit the stores early to snatch up the Black Friday deals. USA TODAY 
 
 Walmart hosted the first round of more than 20,000 holiday parties last Saturday, handing out catalogs and stickers to the youngest shoppers. Sears is guaranteeing loyalty members who head to a store to pick up an online purchase that they will get a $5 coupon off a future in-store purchase if they have to wait longer than five minutes. 
 
 And Target is offering cookies, hot cocoa, toy demonstrations and a photo op of a chimney made of Lego bricks to make its stores destinations. 
 
 Such experiences are necessary to grab shoppers who can now get much of what they need from online giant Amazon and other e-commerce sites. 
 
 "I buy clothes and shoes in the stores,'' says Carlitos Ramirez, 32, a mechanic who lives in Port Washington, N.Y. "At Amazon, I buy car parts.” 
 
 But Black Friday still has its fans. 
 
 It's a day "that's more of a social event with friends,'' says Coco Kulle, 19, a college student who lives in Manhattan. 
 
 Consumers are expected to spend roughly 6% more this holiday season as compared to last year, PwC says. And registers should keep ringing long after Thanksgiving week, with 70% of shoppers saying they won’t be done ticking off their holiday lists until after Cyber Monday. 
 
 "I should start earlier, but I never do,'' says Jared Accettura, 26, who works in software sales and lives in Manhattan. "I usually wait until the week before (Christmas) and buy everything.'' 
 
 Contributing: Kellie Ell 
 
 Read or Share this story: https://usat.ly/2hOHtq3 ||||| (Editor’s note: This article was updated with information for 2018.) 
 
 You know how it is: Every Black Friday, you are bombarded with lousy shopping deals that do not offer as much of a discount on an item as you think. But there is a bright spot: If you are shopping for a television, it really is the best time to buy one. 
 
 To stoke sales, electronics manufacturers typically slash prices of popular TV sets during Black Friday to the lowest all year. This week, you will be able to buy high-quality televisions for $500 to $1,500 after discounts of 15 percent to 30 percent. That’s a deal considering that typically, many TVs in the $500 range are just O.K. and high-end sets cost upward of $2,000. 
 
 But as always, there will be duds to watch out for. Many TV brands take this opportunity to sell sets with exaggerated features that have subpar picture quality. And inside stores, TVs often look different from the way they would at home, because you probably don’t have gigantic lights in your ceilings like the showrooms at Best Buy. 
 
 “A lot of Black Friday marketing is designed to get the consumer interested in something, sometimes with not a lot of facts but a gut feeling of ‘I need to buy this,’ ” said Raymond Soneira, president of DisplayMate, a consulting firm that studies TV and smartphone screens. ||||| “It’s like a haunted house,” she said. “But I think the point of that is to disorient you and scare you, so maybe this is the same tactic.” 
 
 The Polizzis have been shopping on Thanksgiving night for the last few years. 
 
 “Thanksgiving’s so low-key for us, so this is what we look forward to,” Jessica Polizzi said. “We have turkey, and then this is our evening activity.” 
 
 Also in line was Mohit Mundra, 37, of Hauppauge; but for Mr. Mundra, the shopping trip was nothing special. 
 
 “I was here for some general purchases,” said Mr. Mundra, who came with his wife and two daughters. “I just saw people outside who were in queue. Out of curiosity, I joined the queue.” — ARIELLE DOLLINGER 
 
 People may spend less this year than last. 
 
 The millions of deal-seeking shoppers who jam malls and store aisles over the next few days will be doing so in what is by most measures the best economy in a decade. The unemployment rate, at 4.1 percent, is at its lowest level since the Clinton administration. 
 
 But two questions loom over the holiday shopping season: How free will Americans be with their spending when wage growth remains anemic? And how much of that money will they spend in stores, given the continuing shift toward online shopping? 
 
 Over all, Americans appear confident in their economic prospects. The University of Michigan on Wednesday said consumer sentiment ticked down in November but remained close to its highest level since 2004. A separate survey conducted for The New York Times this month by the online polling firm SurveyMonkey likewise found that confidence was high and stable — neither survey has moved much in response to political turmoil in Washington or crises overseas. ||||| It’s that time of year. With Thanksgiving comes Black Friday: the annual holiday for shoppers hoping to score massive deals on products from retailers around the country. 
 
 Every year, stores like Best Buy, Target and Walmart offer stunning deals on high-priced items like televisions and phones, as well as markdowns on other products that could make good gifts for the holidays. 
 
 Black Friday is also a major test for retailers — many of which have struggled in the deteriorating brick-and-mortar landscape. The kinds of deals these retailers offer could give them a leg-up on the competition — and it appears Best Buy, Walmart, Target and Toys ‘R’ Us are here to play. 
 
 According to the National Retail Federation, About 164 million Americans plan to shop or have considered shopping during the Thanksgiving weekend — which over the years has extended beyond Black Friday and into Cyber Monday. 
 
 Still, most of the shopping will be done on Friday, Nov. 24. To get a sense of the biggest deals available, here are some of the most stunning mark-downs offered. 
 
 Best Buy 
 
 If you’re looking for a deal on a new TV, Best Buy is your best bet. 
 
 The consumer technology store is selling the Sharp 50″ LED 4K Ultra HD 2160p Smart Roku TV for $179.99. That’s a staggering $320 off. 
 
 Additionally, Best Buy is selling the Toshiba 55″ LED 4K Ultra HD 2160p Chomecast TV for $279.99 — a mark-down by $220. 
 
 Both of these products will only be available in stores. 
 
 Walmart 
 
 With the purchase of select iPhones or Samsung phones under a Verizon or AT&T plan in stores only, you can get a $300 Walmart gift card. 
 
 Toys ‘R’ Us 
 
 For parents with kids, Toys ‘R’ Us is selling the popular Barbie Pink Passport 3-Story Townhouse for $59.99. That’s 50% off its original price of $119.99. 
 
 Target 
 
 One of Target’s best offerings is on its Xbox One S 500GB. For just $189.99, shoppers can snag it for $90 off — and get a $25 Target gift card along with their purchase. ||||| Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 You don’t need to stand in line at the crack of dawn or risk being trampled to death to score the best Black Friday deals; they’re all available online, and we’re collecting the best ones right here. 
 
 In a rush? Here are our 40 favorite deals that you can still buy. 
 
 We’ll be updating this post throughout the day as Black Friday discounts go live, so bookmark this page, follow us on Twitter and Facebook, join our Kinja Deals Community group, and sign up for our Kinja Deals messenger bot for the latest updates! 
 
 
 
 This post will get pretty long as more deals are added, so keep an eye out for these navigation links throughout the post to jump to your favorite category. 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 With 5% back on all Amazon purchases, you should probably have one of Amazon’s credit cards anyway. Now though, they’re boosting that to an astounding 20% on a wide array of items from throughout the store. You can find all of the eligible products, and also apply for the card, here. If you’re instantly approved, you’ll be able to use the card and score the cash back deals immediately. 
 
 An SSD is the best upgrade you can give your older computer, and Samsung’s 850 EVO line is the most popular one there is. A worldwide NAND shortage has reversed the previously inexorable downward price trend on these things over the past year or so, but today on Amazon, the 250GB, 500GB, and 1TB models are all down to the best prices of the year. 
 
 The Fire 7, Fire HD 8, and Fire HD 10 aren’t ever going to be confused with iPad Pros, and that’s fine. They have good-enough screens, can play videos from all of the major online video services, and can handle basic gaming and web browsing with ease. Anecdotally, I’ve found that they’re also extremely popular devices for kids. So if you’ve had an inkling that you might want to buy one, Today’s the day to do it. 
 
 
 
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 The Fire 7 is down to a ridiculously low $30, but it’s probably worth spending $20 more for the HD 8, which has a better screen, twice the storage, and 50% better battery life. If you’re going to primarily use the device as a portable TV screen, the 1080p HD 10 is a great bargain at $100. 
 
 Amazon’s breakthrough Echo smart speaker has spawned an entire family of products, and a whole bunch of them are down to all-time low prices for Black Friday, including a $20 discount on the brand new flagship Echo, a $30 discount on the smart home-ready Echo Plus, and a whopping $50 discount on the touchscreen Echo Show. 
 
 
 
 Amazon’s first-party gadgets are always hot commodities come the holidays, and all of their Black Friday deals (that we know of) are available now. 
 
 Home Theater 
 
 
 
 The full-size (and 4K-compatible) Fire TV isn’t discounted, but the compact and very capable Fire TV Stick is impulse-priced at $25. 
 
 Kindles 
 
 
 
 The two entry level Kindles are both $30 off, with additional savings available on Kids and Essentials bundles. Our advice - get the Paperwhite. The extra $40 is well worth a screen that’s twice as sharp, and includes a backlight. If you don’t mind buying a refurb, you can also get the Kindle Voyage, complete with an ambient light sensor and pressure-sensitive page-turning bezels, for $120. 
 
 Cloud Cam 
 
 Amazon only came out with the Cloud Cam about a month ago, but that won’t stop them from offering a $20 discount. 
 
 Amazon’s entire selection of Dash buttons is 50% off, bringing them all down to $2.50. The first time you use them though, you’ll still get a $5 account credit, so you actually stand to (sort of) make money here. 
 
 Have someone on your holiday list that’s difficult to shop for? I guarantee they’ll get use out of a good USB battery pack, because who doesn’t need extra battery power from time to time? Anker’s PowerCores are our readers’ favorites, and several models are on sale for Black Friday. 
 
 
 
 I’m partial to the PowerCore Fusion, because it has fold-out AC prongs, so you can plug it straight into the wall and use it as a regular wall charger. 
 
 If your giftee already has a big battery pack, it’s worth owning a pocket-sized model as well. 
 
 The PowerCore II 20000 features Anker’s newest technology, which ensures your phone will get the fastest possible charging speed. 
 
 And the classic PowerCore 10000 strikes a great balance between size (it can fit in a jacket pocket or small purse with ease) and capacity: About 2-3 full phone charges. 
 
 After teasing us with some appetizers earlier in the week, Anker just opened up the floodgates on their Black Friday deals, including several that our exclusive to our readers. 
 
 
 
 Your Favorite Anker Products Readers have purchased more than 10 million products through links on our network since 2012, and… Read more Read 
 
 There are too many deals to include them all here, but head over to this post for a complete roundup. 
 
 Whether you’re building a new gaming PC, buying one pre-made, or upgrading your existing rig, Amazon’s Black Friday PC gaming deal has something for you. 
 
 
 
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 You can find all of the deals by heading to Amazon, but we also highlighted some of our favorites here. 
 
 Today only, the Google Home Mini is down to $29 from its usual $49, and if you buy it from Bed Bath & Beyond, you’ll get a bonus $10 BB&B gift card thrown in top. 
 
 
 
 Whether you need a new Wi-Fi router, more ethernet ports, a modem to call your own, or some smart switches to start automating your home, Amazon’s TP-Link Black Friday sale has you covered. 
 
 
 
 There are two pages of deals here spanning nearly all of TP-Link’s product line. A few of our favorite deals are below, but be sure to head over to Amazon to see the full selection. Just remember that these deals are only available today, so lock in your orders before Amazon pulls the plug. 
 
 Lenovo’s ThinkPad X1 tablets are a lot like Surface Pros on the inside, except they come with they keyboard cover (sporting the iconic ThinkPad key design, of course), work with some unique add-on modules, and are a lot cheaper, at least with today’s deal. Prices range from $500 to $950 depending on the specs you choose, but they’re all solid values if you like the idea of a convertible Windows hybrid computer. 
 
 
 
 Anker has long been our readers’ go-to manufacturer for inexpensive mobile phone accessories, but now they’re stretching their tentacles into higher-end markets, and you can save $150 on one of their most ambitious products to date, today only with promo code P1NEBULA. 
 
 Your Favorite Anker Products Readers have purchased more than 10 million products through links on our network since 2012, and… Read more Read 
 
 Marketed under their Nebula home theater brand, the Mars Portable Cinema is a projector that you can take anywhere. Packing a 19,500mAh battery, the Mars can project a 150" image at 720p for up to three hours away from a power outlet; more than enough for an outdoor movie night, or even a watch party for a big game. Its built-in JBL speakers should also be sufficiently loud and clear, but you can of course plug in any sound system you want with a 3.5mm cable. 
 
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 The Mars even runs Android (a weird version of it, admittedly) with support for a few popular streaming apps. But of course, any streaming stick like the Fire TV Stick can plug right into its HDMI port, and utilize the Mars’ USB port for power. And if you have an iPhone or iPad, you can even skip all of that and stream your content directly to the projector over AirPlay, no Apple TV required. 
 
 Today’s deal is $150 less than usual, $50 less than Prime Day, and a match for the best deal ever. 
 
 If you’re going to turn outdoor movie nights into a regular occurrence, you’ll also want to invest in a good screen. There are tons of outdoor-friendly options on Amazon, but Camp Chef’s seem to be the most popular. 
 
 You can never have enough hard drive space, especially when it’s this cheap. This Black Friday only, Amazon’s discounting a wide array of Seagate internal and external hard drives to great low prices. 
 
 
 
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 You’ll want to head over to Amazon to see them all, but I suspect that the most popular items will be a 2TB portable drive for $60 (there are several colors available), or the 2TB FireCuda, which can speed up your PS4's loading times with a small amount of built-in flash storage. 
 
 23andMe’s Health + Ancestry DNA test kit would make for a unique holiday gift, and it’s half off its usual price today for Black Friday. You just provide them with some saliva, and they send you back over 75 reports about your ancestry, your genetic health risks, and a lot more. It’s a bit more to take in than the ancestry-only tests out there, but knowledge is power. 
 
 
 
 It should go without saying that digital photo frames make great gifts for parents and grandparents. But even I, a tech-savvy millennial, am pretty enamored with the Nixplay Iris. It usually sells for $200, but the Peach Copper model is down to $150 today. 
 
 
 
 For $122, you can also opt for the larger Nixplay Seed in a few different colors, though it’s not nearly as nice looking as the Iris. 
 
 Tile is the ultimate device for anyone who can’t stop losing their things, and you can get four Tiles (in two different designs) for $60 today, an all-time low. Plus, if you add this $10 gift card to your cart as well, you’ll get it for free! 
 
 
 
 You’ll get two Tile Slims, which are designed to slide into a wallet or stick to objects, and two Tile Mates, which you can attach to keychains or keep in bags. Once you have your Tiles in place, the Tile app on your phone can ping them over Bluetooth and cause them to beep until you find what you’re looking for. And if your lost item is outside of your phone’s Bluetooth range, it’ll show up on a map automatically any time another Tile user comes into range. 
 
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 Buying these Tiles a la carte would set you back about $100, so if you can think of four things you want to track, this is a fantastic bargain. 
 
 It’s the most wonderful time of the year...to buy Sonos stuff. A bunch of the high-end audio gear is on sale for Black Friday, including the first ever discount on the Alexa-equipped Sonos One, $50 off the still-great PLAY:1 and PLAY:3, and $100 savings on the PLAYBAR and PLAYBASE. 
 
 4K monitors might be the new hotness, but if you just want to collect 1080p displays to build out a multi-monitor setup, two great discounts from ASUS are included in Amazon’s Black Friday deals today. Get a 23.6" screen for $95, or 27" for $145. 
 
 
 
 Sony’s WH1000XM2s put the noise-canceling headphone world on notice when they were released earlier this year, and now, you can get them at a discount for the first time ever. They’re still an investment at $298, but if you spend any significant amount of time in planes, trains, or just a noisy office, they’ll probably be the best thing you buy this year. 
 
 
 
 Last year’s model is also down to $228, though its battery only lasts 20 hours compared to 30 on the new one, and its noise-cancelling engine and sound quality aren’t quite as good. 
 
 If these are out of your price range, Sony’s extra bass noise canceling cans are also on sale for $123. They won’s sound nearly as good, and don’t have all the advanced features of the 1000XM2s, but that’s still a great deal. 
 
 Don’t need noise cancelation at all? Sony’s standard wireless over-ears and on-ears are on sale for Black Friday too. 
 
 Want noise cancellation in a pocket-sized package? Sony’s brand new noise-canceling true wireless headphones are on sale, down to $178 from their usual $200. They don’t have great battery life, so you can’t use them continuously all day at work, but their included charging case makes it easy to top them off. And hey, they’re freaking noise-cancelling truly wireless earbuds. That’s amazing! 
 
 
 
 If price has been the barrier to entry keeping you from better audio, here’s the first opportunity since Prime Day to grab Status Audio’s CB-1s for their lowest price ever, $55, beating the previous best deals by $8. 
 
 
 
 Status is a direct-to-consumer headphone company, building great cans in proven form factors without the markup that comes with popular brands. In fact, there’s no branding here whatsoever. 
 
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 The CB-1s are extremely comfortable out of the box, more so (for me) than the ATH-M50X, MDR7506, SR60e, or V-MODA Crossfade Wireless, just to name a few off the top of my head (ha!). 
 
 The CB-1s have a (relatively) flat frequency response that’s great for listening to a variety of music or audio/video editing, with a wide sound stage in a closed back design. I get good isolation/seal with the updated pads. The inclusion of two detachable cables- coiled and straight, is also generous and welcome. Even better that they smartly attach with a twist lock. 
 
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 We know from five years of Kinja Deals that great over-ear, closed back headphones for under $60 is no joke. Depending on what you’ve shelled out for in the past, they might even blow away your much more expensive pairs. 
 
 Yesterday’s big SanDisk sale is expired, but a few items remain at or near their all-time low prices for Black Friday, including some microSD cards that’ll work with your new action cam or Nintendo Switch. 
 
 
 
 It’s the best time of year to buy a Fitbit, as most of the lineup is on sale for Black Friday. Fitbit Alta HR for $100 is probably the one you want to buy, unless you’re interested in a full-featured smart watch, in which case the Fitbit Ionic comes with a $50 Amazon gift card today. For the rest of the deals, head below. 
 
 
 
 Fitbit Ionic | $300 | Amazon | Plus $50 gift card 
 
 We see deals on leaf-style HDTV antennas pretty frequently, but if you won’t settle for anything less than the brand that started the trend, you can score a huge deal on the Mohu Leaf 30 and amplified Leaf 50 today. 
 
 
 
 The the Leaf 30 is rated for the 30 miles, and the Leaf 50 for 50 miles, but keep in mind that those figures are only under ideal circumstances, and your actual range will likely be lower. But still, it’s just about the most powerful omnidirectional antenna you can get that doesn’t require outdoor or attic installation, and these are the best prices we’ve seen. Just be sure to use promo code MOHUBLACK at checkout to maximize your savings. 
 
 DJI’s Spark is the most exciting new drone of the year. It’s roughly the size and weight of those cheap toy drones you see out there, but with significantly better flight time and performance, an automatic follow-me mode, and most crucially of all, a gimbal-stabilized 1080p camera that shoots some seriously great footage. 
 
 
 
 It was already a bargain at its $500 launch price, but its Black Friday deal just took flight, bringing it down to $397, so go earn your wings. 
 
 Ultimate Ears’ water-resistant Bluetooth speakers are some of the best looking and best sounding options out there, and two different models are on sale for all-time low prices for Black Friday. 
 
 
 
 It’s not quite as cool looking as Ultimate Ears’ offerings, but the JBL Charge 3 is our readers’ favorite waterproof speaker, and it’s also on sale for $90. 
 
 The budget-friendly Anker SoundCore 2 also remains on sale for $32, complete with its 24 hour battery life, and surprisingly great bass. 
 
 The Greenco G Pen Elite was already one of the best vaporizers for the money at its usual $150, but for Black Friday, you can get it for an all-time low $85 with promo code KINJA-BFCM. 
 
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 Of, for just $66 with the same code, you can also opt for the smaller G Pen Pro, which should perform similarly, but with a smaller chamber capacity and less precise temperature adjustment. Either way, these deals aren’t available for long, so get in before they go up in a puff of smoke. 
 
 From Gizmodo’s review: 
 
 “Pleasant” has come to define much of my time with the Grenco G Pen Elite. It charges quickly via USB and has battery life that last for days of regular use. It also feels great in my tiny hands and fits easily in a coat pocket or a purse. The thing that takes it from “perfectly pleasant” to near outstanding is the price. It’s just $170. That’s damn cheap compared to it’s competitors. The Firefly 2 costs $329.95 and the Crafty retails for $339. Sure those products heat via convection instead of roasting a ceramic chamber, they’re much easier to pull on, and the clouds they produce are enough to fishbowl someone sitting with you, but for nearly half the price the Grenco G Pen Elite is a fantastic deal. 
 
 The Roku Streaming Stick+ packs more features than you’d ever think was possible in such a small dongle. You get 4K, HDR, advanced Wi-Fi, a voice remote, basically anything else you could want in a larger streaming box. It’s only about a month old, but you can already get it for $48 for Black Friday, a ~$20 discount. 
 
 
 
 What started with the reader-favorite and budget-friendly Yi action cam has since grown into an entire lineup of cameras, and they’re all on sale right now for Black Friday, from the original on up to the 4K+, which features 4K/60 capture for an all-time low $210. Personally, I think most people should go for the Yi Lite at $73, which features a built-in screen, and 1080/60 capture, or 4K up to 20 frames per second. 
 
 
 
 LG’s OLED TVs seem to have cornered the high-end market this year, and four different models are down to their lowest prices ever on Amazon right now, in anticipation of Black Friday. Choose from 55" or 65", and between the B7A and C7 line. The picture quality between the two will be identical (i.e. completely stunning), but the C7 has a higher quality industrial design and onboard Dolby Atmos audio processing. 
 
 
 
 If you’re still listening to your TV through its built-in speakers, it’s time to drop what you’re doing and grab a sound bar on sale. 
 
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 For just $75, you can get an AmazonBasics sound bar with a built-in subwoofer. The bass won’t be as deep as it would be from a discrete woofer, but it’s better than nothing. 
 
 If you’d prefer a little more bass, for $158, you can step up to a 2.1 channel model from Samsung with a wireless subwoofer, or go for a 3.1 channel system for $218. Both of those prices are all-time lows. 
 
 The cool thing about those Samsung systems is that you can turn them into wireless 4.1 and 5.1 surround sound systems (respectively) with this expansion set, which is actually also on sale right now for $68. 
 
 Brother is our readers’ favorite printer brand and it’s easy to see why: they basically never jam, the toner is relatively cheap, and it prints fast (up to 32 pages per minute). The one trade off is that they don’t print in color, which when I think back to the last couple of things I’ve printed, it’s been a bunch of boring forms, so I don’t think it would be too hard of a pill to swallow. 
 
 
 
 Plus, this refurbished EHLL2360DW includes the ability to print from your mobile device. At $55, what are you waiting for? 
 
 If you really need to be able to print in color, the 3170CDW is also on sale for $160, its lowest price of the year. 
 
 
 
 VPNs are in the news these days, and with good reason. So if you’re curious to sign up and start protecting your browsing history and personal data (or, you know, getting around websites’ geoblocks), NordVPN charges less per month than a typical trip to Starbucks. 
 
 NordVPN has long been one of the most popular and reliable VPN providers out there, and if you sign up for a one-year membership, promo code VIP70 will drop your annual price from $69 to $48. If you’re sure you want to commit, use this link to get a special two year plan for $79 with code 2YSpecial2017, or this link to get three years for $99 with code 3ydeal. Lifehacker has recommended Nord in some previous guides, but if you have any firsthand experience with the service, sound off in the comments! 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 Nest’s iconic thermostats don’t go on sale often, and sizable discounts their other products are even rarer still, so Black Friday really is the best time of year to join the ecosystem, or expand your collection. Save $50 on the third generation Nest Learning Thermostat, $20 on the Protetct smoke detector (both the battery and wired versions), $50 on the outdoor Nest Cam, or $60 on the indoor one. 
 
 
 
 Weighted blankets can work wonders for your anxiety, or at the very least keep you warm and cozy all winter long, and you can save 10% on both kid and adult-sized blankets today with promo code INYARD10. These burst onto the scene recently, and we haven’t really seen any deals before this one, so you should take advantage if you want to give one as a gift this holiday season. 
 
 
 
 It might look like something Rey would wear while scouring for spare parts on Jakku, but this neck wrap is actually a travel pillow, and a top-selling one at that. 
 
 
 
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 The Trtl pillow uses a hidden ribs to support your neck as you doze off in your tiny coach airline seat. Just wrap Trtl around your neck, placing the ribs on whichever side you want to lay your head (including directly under your chin) pop on some noise-cancelling headphones, and try your darnedest to get some shut-eye. 
 
 In case it wasn’t obvious, the big advantage of this design is size; Trtl weighs less than 1/3 of a pound, can attach to your luggage, and is far less bulky than a memory foam pillow. Amazon’s got it marked down to $21 today for Black Friday, a rare discount from its usual $30, so if you have any holiday travel on the horizon, I wouldn’t sleep on this discount. 
 
 The Breville Smart Oven is our readers’ favorite toaster oven, and the 650XL model is one of my personal favorite possessions. If I would normally cook something in the oven, I’ll try everything in my power to make it fit into the Breville instead, which usually isn’t hard, because it can fit a lot. 
 
 
 
 It’s worth every penny at its usual $180, so you’d be making a terrible mistake to miss it at $110. 
 
 If you live in a city with Amazon’s same-day Prime Now delivery service, but haven’t gotten around to using it yet, they’re running a fantastic promotion for new members to celebrate Black Friday 
 
 
 
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 For a limited time, you can save $10 on your first Prime Now order with promo code BFCMGET10, and receive an additional $10 credit to use within a month. Prime Now requires you to spend $35 per order, so that means you can basically save 50% on snacks, ice cream, household essentials, and more brought right to your front door. Or, if you’ve used Prime Now before, you’ll get 25% off select items. 
 
 If you don’t own a pressure cooker, today’s a great day to fix that. The newest, pint sized 3Qt Instant Pot Mini wants a permanent home on your kitchen counter, and it just got its biggest ever discount down to just $49, the first time it’s ever been under $50. 
 
 
 
 If you’re cooking for a larger family, the extra large 8Qt model is incredibly down to $82. For context, the previous all-time low price was $112, so this is a massive discount, and one that we likely won’t see again for some time. 
 
 This is also our readers’ favorite slow cooker, and one of their favorite rice cookers too. To put a fine point on it: It’s one of the most versatile kitchen gadgets you can own. Even if you already have one, I don’t need to tell you that these make great gifts. 
 
 
 
 It’s like AmazonBasics is having a garage sale. This giant Gold Box is full of a bunch of random AmazonBasics and Pinzon brand products, like bedding, pet supplies, cables, telescopes, and more. I’ve highlighted a couple of stand-out products below but you’re going to have just go check out and start scrolling for yourself. Thankfully, they you can navigate between categories at the top. 
 
 
 
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 Some highlights: Your favorite velvet hangers, 6-pack of dimmable light bulbs, a whole bunch of flannel and microfiber sheets, resistance bands, these steering wheels for Nintendo Switch, these microfiber car wash mitts, and more. 
 
 One of the easiest home upgrades you can make is replacing that crappy shower head that came with your house or apartment. This Delta two-in-one was ranked as your absolute favorite, and today it is at its lowest price ever at $88. I bought this exact shower head six months ago and it has been worth every penny. You (probably) shower everyday, might as well make it as enjoyable as possible. 
 
 If your tires are about due for a replacement, Discount Tire Direct is offering up to $100 in Visa gift card rebates (in addition to any manufacturer rebates) when you order four new tires, plus an additional $100 if you order wheels as well, plus an extra $60 on each if you use a Discount Tire credit card. Just enter your make and model, click the options to see tires on promotion, and you’ll see the rebate amount (either $25, $75, or $100) on the right hand side. 
 
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 http://lifehacker.com/205651/macgyver-tip—check-your-tire-tread-with-a-penny#_ga=1.17413883.319711706.1471388436 
 
 Hands down, Nespresso is the easiest way to make decent espresso at home. Their space-saving Inissia model with included milk frother is down to $66 and the Nepresso VertuoPlus is down to $80 for Black Friday. Those deals ought to perk you right up, because these two are some of the best we’ve ever seen. 
 
 
 
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 If you’re trying to decide between the two, the VertuoPlus is a little more powerful and larger, holding about double the amount of water, and can make three different sized drinks (espresso, coffee, and 14-ounce alto). The Inissia only weighs 5 pounds with a much smaller footprint and has two available coffee sizes. 
 
 Anova dominates the sales charts, but in many ways (raw heating power, looks, size, software quality), the Joule sous-vide circulator is actually the superior product, and Amazon’s running an unprecedented $30 discount on it for Black Friday 
 
 
 
 The Joule White is actually a new model of the Joule, swapping the original’s stainless steel top and base with white plastic to match the rest of the unit. Otherwise, it’s exactly the same as the Joule White/Stainless, and usually retails for $20 less at $179. Today’s Black Friday sale though is a great chance to save a bit more. 
 
 The steel version is also $30 off, but at $169, there’s really no reason to buy it over the white model, unless the white sells out. 
 
 The Anova circulator is on sale for $119, and it might be the right choice for you. I’d encourage you to read the Lifehacker showdown post to help decide. 
 
 If you don’t have any idea what I’m talking about or why you might want to buy this, Lifehacker has a great sous-vide explainer here. Spoiler alert: It’s incredibly simple, and the results are fantastic. 
 
 If you’ve consumed so much coffee in your life that you’re now desensitized to the caffeine (hi), Insomnia Coffee might be the solution best option other than getting more sleep. 
 
 
 
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 Insomnia claims to be the world’s strongest coffee blend, boasting 702mg of caffeine per 12 ounce cup. For comparison, a 12 ounce Red Bull has about 115mg, so...yeah, Insomnia probably isn’t super healthy. But hey, I’m not here to judge. You can get a pound of ground for $15, or whole bean for $14 right now on Amazon, the best prices we’ve ever seen. 
 
 WeMo products have long been the simplest way to get started with home automation, and both the light switch and mini smart plug are on sale for all-time low prices today. These are dead simple to use, and allow you to control any light fixture or power outlet with your phone, IFTTT recipes, or even Alexa. 
 
 
 
 It’s never been easier to outsource vacuuming to a robot, and with today’s Amazon Gold Box, it’s basically never been cheaper, either. 
 
 
 
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 While they lack the brand recognition of Roombas, and we can’t personally vouch for them like we can for the Eufy RoboVac 11, these ECOVACS vacuums have solid reviews, and are insanely affordable. 
 
 The $140 Slim model is just over 2" tall, so it can fit under most furniture that you probably only move to clean under a couple of times per year. It also has Wi-Fi control, which is insane at that price. 
 
 For $10 more, you can get the M79, which is slightly bigger, slightly more powerful, and includes an extra cleaning mode. 
 
 For just $170, the DEEBOT M80 adds an optional wet mopping system for your hard floors, in addition to pulling standard vacuum duties. 
 
 This sale also comes with a special surprise: A window cleaning robot! Its utility will obviously vary depending on how your windows are set up in your house (generally speaking, these become more useful as your window panes get bigger, obviously), but it could be a worthwhile splurge. 
 
 Dremels make great gifts, because they can be many different things to many different people, and a whole bunch are on sale for Black Friday today. That includes everything from the Dremel pet nail grooming kit to a 30-piece variable speed starter kit to a damn butane torch, and everything in between. Be sure to head over to Amazon to see the complete list before these deals are ground away. 
 
 
 
 simplehuman makes our readers’ favorite trash cans, the only paper towel holders that don’t suck, next level shower caddies, and are just generally great at making beautiful and functional pieces for your home. The caveat is that they’re normally pretty expensive and very rarely do any kind of sale. But, today is one of those rare days! So check out the deals below the image above, or on this post. Most items are around 20% off their usual prices, and we likely won’t see a sale like this for a long time. 
 
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 http://deals.kinja.com/grab-rare-discounts-on-highly-rated-simplehuman-trash-c-1820702846#[ks|nativestream 
 
 Make your holiday cocktails with better tools. A whole bunch of boozy OXO gear is on sale for Black Friday, including the innovative Press & Pour shaker. 
 
 
 
 Worx Landroid Robotic Lawnmower | $649 | Amazon 
 
 Robotic vacuums have finally started to catch on in the mainstream, but mowing the lawn might actually be the more odious chore, especially when it’s hot out. Luckily, the Roomba for your yard exists, and it’s on sale right now for $649, an all-time low by about $100. 
 
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 The Worx Landroid runs seven days per week to keep your lawn perfectly manicured at all times, and like a robotic vacuum, it can park itself back on its charging base whenever its battery runs low, or if it starts to rain. The biggest catch is that you’ll have to peg down or bury a guide wire along the perimeter of your lawn, which prevents Landroid from escaping into the wilderness of Ms. Jenkins’ backyard herb garden. 
 
 $649's still a lot of money, but it’s a small price to pay to reclaim your Saturday afternoons. 
 
 If your spring cleaning doesn’t involve revamping your home goods, what are you even doing? Add some awesome infographics to your walls with 25% off sitewide at Pop Chart Lab. Get everything from the Connected Characters of Seinfeld to every single bird in North America. Enter the code BFWEEKEND at checkout to see your discount. 
 
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 And if you need an attractive and easy way to hang your new posters, the 25% also works on poster rails and map corners. 
 
 Everyone has fond memories of smelling the Yankee Candle store from halfway down the shopping mall’s hallways. It’s a rite of passage to attempt to walk by without getting a headache. But their candles really are great, and with this sale from Amazon, you can have those scents in your home for even less. Choose holiday or classic candle smells, including the bestselling Cedar & Balsam scent for just $12. 
 
 See all the candles included in the sale in this post. 
 
 In case you didn’t notice, we really like Chase’s Ultimate Rewards program. Back in 2015, Chase offered an incredible 10% back on Amazon purchases over the holidays- a promotion we’ve been longing for ever since that’s finally returned, with Best Buy and Walmart as the partner retailers this time. 
 
 Of course, you’ll need a Chase card to take advantage of this offer, but it doesn’t need to be a premium one. The high-end Chase Sapphire Reserve and the no-fee Freedom and Freedom Unlimited are all eligible. These are all must-own cards anyway, so if you don’t already have one, this deal is a great pot sweetener to stack with both your Black Friday/Cyber Monday savings and your sign-up bonuses. 
 
 Walmart’s half of the promotion runs through Dec. 14, with a max applicable spend of $325, while Best Buy’s goes all the way to Christmas Eve with a ceiling of $400. You can use Chase Pay to check out online to take advantage of the Walmart offer, but with Best Buy you’ll have to... go to a store. 
 
 You don’t need a yard, or even any gardening skills to grow your own food at home; you just need one of these countertop gardens. These fully-integrated, soil-free indoor gardens can grow herbs, vegetables, and salad greens up to five times faster than regular soil, and they’re all on sale for Black Friday. 
 
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 First up, Click and Grow makes beautifully-design gardens that create the perfect environment that your plants need to thrive. With sensors that tell the Click and Grow when to turn the LED lights on, you simply fill the container with water once a month and the Click and Grow (and the plants themselves) does the rest of the work. They have two options on sale today, a 3-plant size garden for 40%, or $60, and a 9-plant size garden at 30% off or $140. 
 
 Amazon also has a countertop garden on sale, the AeroGarden Harvest. Very similar to the Click and Grows, you simply pop in the seed pods, some water, occasionally add nutrients, and it does the rest. This AeroGarden has accommodations for six plants so its a good middle ground between the two Click and Grows. It normally sells for $140 and is down to only $100 today. 
 
 The Click and Grow sale only lasts through the weekend and the AeroGarden can change in price at all time, so harvest these deals now. They make great gifts. 
 
 It’s FINALLY that time of year where it’s socially acceptable to have a Christmas tree up in your house. If you’re in the market for a new artificial one, Amazon is discounting a bunch of trees made by National Tree. These are top-of-the-line trees that look convincingly real and come in a variety of tree species. Most of these are at or very near their all-time low prices so get yourself one of these and go ahead and blast that Christmas music. 
 
 Alexa, ask Garmin to get me directions to a good deal. 
 
 
 
 The Garmin Speak lets you bring Alexa along for the ride in your car, and works as a unique, unobtrusive GPS device to boot. If you’ve been waiting on a deal to pick one up, it’s down to $100 for Black Friday, or $50 less than usual. 
 
 Black Friday’s here to brighten your day with an array of Philips Hue smart lighting deals. 
 
 
 
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 In my opinion, the Hue White starter kit for $60 is a better way to get started than the more popular color bulbs. Most people won’t turn their living room various shades of blue, but everyone can benefit from regular light bulbs that you can control with your phone or your voice. This kit gets you four bulbs and a Bridge, which can support up to 50 Hue products. 
 
 If you really do want the classic Hue colorful bulbs, they’re on sale for $32 each, which is about as cheap as they ever get. 
 
 Hue can also accent your molding, or go under your kitchen cabinets with the Hue LightStrip Plus, which has never been this cheap before. 
 
 Keurigs and drip coffee makers are convenient, sure, but the coffee they produce can’t hold a candle to what you’ll get from these discounted gadgets. 
 
 
 
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 First up, the legendary Aerobie Aeropress is down to $24, an extremely rare discount from its usual $30. Even at full price, it’s easily the cheapest and easiest way to make terrific coffee, and it would make a great gift for any coffee lover. It also has one of history’s all-time great product videos. 
 
 Buying Guide: Gear for Better Coffee Good coffee tastes amazing, can be a great comfort, and is fun and easy to make well with the right … Read more Read 
 
 While you’re at it, we highly recommend picking up a reusable stainless steel filter to go with your new toy. It’s only $9, and it’ll pay for itself over time. 
 
 
 
 If, like me, you prefer the smoothness and concentration of cold brew, OXO’s Cold Brew maker is also $10 off today, down to $40. Just add coffee, add water, and walk away. You can read Shane’s review of it on Gear, and also see a video of how it works. 
 
 Cooking eggs isn’t exactly rocket science, but I’d say the ability to make soft, medium, and hard boiled eggs, plus omelettes and poached eggs at the touch of a button is worth $16. The Dash is Amazon’s top-selling egg cooker, and carries a stellar 4.5 star review average from nearly 4,500 customers, so get it while it’s on sale. 
 
 Bestsellers: Dash Egg Cooker An item has to sell 10,000 units to join our Bestseller club. The Dash Egg cooker can cook six eggs … Read more Read 
 
 If you cook rice regularly, you can save $40 off the normal price of this highly-rated Zojirushi rice cooker. You may be thinking that $201 is still a big chunk of change for a rice cooker, but it’s not when you learn about how this machine uses fuzzy logic to cook your rice precisely and perfectly every time. 
 
 “Fuzzy logic” is a way of describing situations that cannot be described in absolutes: yes or no, true or false, white rice or brown. Fuzzy logic is used in automated technology that must sense and adjust for various factors, like mixing cement (depends on humidity) and changing traffic lights (depends on traffic). In rice cookers, fuzzy logic can take into account the type of grain, its age and hardness and its desired consistency. Frequent rice cooks who work with a variety of grains and have room on the countertop will not be disappointed by the performance of these machines. 
 
 This is a larger model that can cook up to 1 liter of rice at a time, has a killer 4.4-star rating, and has extended keep warm features to keep your rice perfect for hours. 
 
 Irwin’s GrooveLock pliers are exceptionally popular, and at $16 less than its usual $80, this 8-piece set would make a great gift. 
 
 
 
 Grabbing breakfast or lunch with coworkers can be a great way to break up the day, but more often than not you’ll just wallow in your own indecision before ordering a bad $17 sandwich. 
 
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 Break the cycle with Soylent, a nutritionally complete meal replacement shake that now comes in six flavors (Coffiest is good!). Clip the coupon to save 35% off the 12-pack of your choice. 
 
 The original flavor also comes in powdered form now, which is also available with the aforementioned coupon. 
 
 
 
 So you want to try a standing desk, but you’re not ready to commit to it for eight hours a day...what do you do? You buy this Lorell monitor riser for as little as $136, an all-time low. 
 
 
 
 This riser arrives fully assembled, and just sits on top of your existing desk. Put your monitor(s) on the top shelf, your keyboard and mouse on the bottom, and use its integrated spring system to raise the entire setup from a sitting to standing position within seconds. You can also opt for the larger deluxe model for $227, which is also an all-time low. I own a very similar product from Varidesk (which was much more expensive, by the way), and I absolutely love it. 
 
 When compared to traditional blenders, stick blenders are 1,000x easier to clean. You can skip the blender work bowl and just place this stick blender in whatever container you were already using to make your sauce, smoothie, or whatever else needs to be pureed. That means less dishes, and more time to do whatever else you need to do. 
 
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 This Cuisinart Smart Stick Blender is just $25 today, which is the lowest price its been since July. 
 
 Spend $50 on the stuff everyone needs, like laundry detergent, paper towels, and body wash, and Amazon will give you a $10 gift card. Free money. 
 
 Remember to add the gift card to your cart before you check out. 
 
 While not nearly as ubiquitous as Nest’s Learning Thermostats, Ecobee’s smart thermostats one-up the competition by pairing with wireless remote sensors that you can place elsewhere in your house, giving the thermostat a more accurate picture of your home’s overall temperature. 
 
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 The new Ecobee4 is especially notable in that it doesn’t just work with Google Assistant and Alexa...it actually is a fully-featured Alexa device, just like an Echo Dot that lives on your wall. It’s rarely been discounted from its usual $250 since it launched earlier this year, but today on Amazon, you can get it (plus a remote sensor) for an all-time low $199. 
 
 Eight Sleep Black Friday Sale 
 
 There are seemingly dozens of internet mattress companies these days, but Eight Sleep sets itself apart by piling on smart features, and you can try out most of their mattresses for $100 off, plus a $100 bonus Amazon gift card. 
 
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 The mattresses themselves are basically what you’ve come to expect from internet mattresses these days: They’re blocks built from multiple layers of different types of foam. With Eight Sleep though, you do get to pick from three different tiers, including one with innersprings that should be more breathable. Whichever mattress you choose, you’ll probably like it just fine, and if you don’t like it, Eight Sleep offers the industry standard 100 night trial period, so you can return it for any reason. 
 
 Eight Sleep’s real magic comes from its unique mattress cover, which has smart features built in that you’ll actually want to use. It can track your restfulness, heart rate, and other sleep stats independently for each side of the bed, wake you up with a smart alarm when you’re not deep in a REM cycle, and even integrate with other smart home appliances. So you could conceivably change your thermostat temperature automatically when you get into bed, and start brewing coffee whenever you’re about to wake up. 
 
 The best feature though, without question, is dual zone temperature control. Yes, the mattress pad doubles as a smartphone-connected electric blanket to warm each side of the bed independently, which may not seem appealing right now, but you’ll thank the stars for it come winter. 
 
 Spend your money where you spend your time: in bed. We’ve been sleeping through the gauntlet of Internet mattresses, and not only is Leesa’s three-layer mattress our reigning champ, but the free pillow you get as part of this deal is our new favorite pillow. 
 
 The discounted mattress and pillow bundle starts at $665 for a full with code BFCM2017. The pillow is normally $75. Note the split date range this is valid for: 11.18-11.24 and 11.27. 100-night trial as always. 
 
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 This deal is even bigger if you’re in the market for Leesa’s hybrid (foam + springs) Sapira mattress: $250 off with the same code. 
 
 Dyson dominates the list of our readers’ favorite vacuums, and two of their most popular uprights are on sale on Amazon. 
 
 
 
 First up, the Ball Multi Floor 2 features a smart cleaning head that automatically raises and lowers itself based on the kind of floor you’re on, ensuring that the vacuum always maintains tight suction for optimum cleaning. $250 is by far the best price Amazon’s ever offered on it. 
 
 If you have pets, you should probably spend $50 more to get the Animal version. 
 
 The Dyson Cinetic features the same cleaning head, but doesn’t require any filter maintenance, instead relying on oscillating tips inside the motor to separate dust, making it perfect for homes with pets. $450 is actually $50 less than we’ve seen it in Black Friday ads, so you can buy with confidence. 
 
 If you’re looking for a lightweight cord-free option, they have Dyson V6 Animal for $249, which is $120 off its usual price. 
 
 Black Friday’s $275 deal on the Roomba 690 is an all-time low, and a great deal considering it has Wi-Fi to enable app and Alexa control from anywhere. That means once you leave the house, you can use your phone to start your Roomba, and come home to clean floors. 
 
 
 
 The high-end Roomba 980 and 960 has also dropped to its Black Friday price of $800 and $600, respectively. Needless to say, those aren’t cheap, but they both include a suite of sensors that can map your house, and even show you on an app which rooms it’s cleaned, and which it still needs to get to. The main difference is that the 980 has more powerful suction, but honestly, the 960 will be good enough for most people. 
 
 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 Zappos is basically a one-stop shoe destination already, but right now, they’re having an actual sale, something they haven’t done in years. It’s ending on Saturday, so you’d better hurry and grab discounted shoes and apparel from Columbia, Sam Edelman, Frye, SOREL, Asics, Nike, The North Face, Hunter and more for men and women. And, if you’re part of their rewards program, get free expedited shipping on the over 70,000 items on sale. 
 
 You need jeans. Everyone needs jeans. Right now, get some from premium brands like Levi’s, NYDJ, J Brand, 7 For All Mankind, and more for a lot less during Amazon’s one-day sale. The best part is that these pricey premium brands are mostly marked down to under $100. 
 
 I’m firmly in the camp of never having too many bags, especially when they all serve different purposes. If you’ve been putting off replacing the one you’ve been using for far too long, Amazon’s handbag Gold Box has more than a handful of options from both Rebecca Minkoff and Kate Spade, all from Shopbop’s Amazon storefront. 
 
 Part of their massive Black Friday deal list, Amazon is taking up to 30% off a ton of best-selling beauty and grooming products. Pick up your favorite liquid eyeliner, Stila Stay All Day, for under $16. Or Crest 3D Whitestrips on sale, plus an extra $5 off coupon. And if you need a really great hair tool, try out the Beachwaver. 
 
 In my opinion, a classic wristwatch still looks better than any smartwatch, any day. Today only for Black Friday, pick up the a new timepiece from brands like Casio, Daniel Wellington, Timex (including the popular Weekender), and more for men, women, and kids. But time’s a-tickin’ on this deal and these prices only last until the end of the day. 
 
 
 
 Sunglass Warehouse has some of the best pricing out there, but they’ve amped it up this week. Their Black Friday Sale is basically a free-for-all. Use the code FRIDAY40 and take 40% off everything on the site, including sale styles. I mean, you can grab pairs for as low as $2, so you really have no excuse not to get a backup. 
 
 Anthropologie will always be a good destination to start looking for something unique. Right now, they’re taking 30% off everything in the store, including sale items and their insane home section. No code is needed to get the discount, just add all your stuff to your cart and checkout. 
 
 Sephora isn’t known for their discounts and deals like other retailers, but for Black Friday, they launched over 20 exclusive deals and sets, all for under $15. It’s not just single items either, it’s kits and sets that are perfect for de-stressing for the holidays, or the answer to your stocking stuffer inquiries. My recommendation is picking up the Bite Beauty Mini Multistick Duo or the Becca Wake Up Call set. 
 
 For as ridiculously cheap as e.l.f. Cosmetics is, they have some outstanding products. Right now, they’re even cheaper because the code CELEBRATE gets you half off orders of $30+ (excluding new and sale items), plus there’s automatically free shipping on orders of $25 or more. I highly recommend the Hydrating Bubble Mask and the Liquid Highlighter, and even though it’s not part of the sale, the Beauty Shield Magnetic Mask Kit is too cool to pass up. 
 
 For me, the most common answer to “Where did you get that?” is H&M. The stores are mad houses and the clearance sections are disorganized, but digging through them is so worth it. Right now, they’re having three sales in one. First, they have a massive, up to 70% off section, starting at $3. Second, they’re taking an extra 20% off, plus free shipping, with the code 1662. And third, they have an entire Black Friday Collection, which means limited edition items and prices. 
 
 In a twist of fate, Nordstrom Rack is having a clearance sale for Black Friday that’s even better than Clear the Rack. Starting today and going through Monday, you can get an additional 30% off Nordstrom Rack’s entire sale section, which is chock full of designer clothing in all styles. 
 
 You probably already got your Bean boots from last year and are ready for whatever 2017 throws at you (weather-wise, at least). But if you need to replace them, or if you somehow haven’t gotten a pair, they’re 25% off right now with the code FRIDAY25. Or, if you don’t need new boots, you can grab 20% off everything else with the code THANKS20, plus get a $10 gift card when you spend $50+. 
 
 LifeStraws are great backpack staples for hiking, or nice gifts for the outdoorsmen in your life. And right now, they’re just $14, which is about as cheap as you’re likely to see them. 
 
 
 
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 If you aren’t familiar, these allow you to sip directly from basically any source of fresh water you find in nature, and the filters will catch 99.9999% of bacteria, and 99.9% of parasites. That could come in handy during camping trips, or as you cling to life in a future post-nuclear hellscape. 
 
 If you need anything for the outdoors, Backcountry has it on sale. With up to 40% off a ton of stuff, plus use the code ARC30 on any one single Arc’teryx item (which is great seeing as they’re always way too expensive) and get 30% off. Outerwear, boots, bags, and more are discounted, so maybe it’s time to think about going for a winter camping trip 
 
 Every person should have a good pair of sneakers and workout clothes in their closet that can actually function during athletic activities. If you haven’t gotten around to getting an actual pair of athletic shoes or need to layer up for your runs, Amazon is marking down New Balance gear today only, with everything coming in under $50. 
 
 Uniqlo’s affordability is sometimes thwarted by the shipping costs, so when there’s free shipping, you know it’s a big deal. But with Black Friday sales upon us, they’re marking down outwear, denim, HEATTECH, socks, sweaters, basically everything for the fall, and there’s free shipping. Is there such thing as a Thanksgiving miracle? 
 
 Nordstrom may not have all the deals that Nordstrom Rack does, but an extra 25% off isn’t something to scoff at. This early Black Friday discount spans every category, from men’s shoes, to beauty deals, to home goods. No code is needed to get the discount, but you’ll need to take some time to dig through because there are hundreds of deals. 
 
 The Philips Norelco OneBlade is the shaver of choice for every guy on our staff, and Amazon’s offering an unprecedented 50% discount on it for Black Friday. 
 
 
 
 If you aren’t familiar with this thing yet, Shane shared his thoughts about it on Lifehacker Gear: 
 
 I’m pretty blown away by the Philips OneBlade. I was expecting a deconstructed electric razor or a souped up Gillette Power-style situation, but the OneBlade is more like the next evolution of beard trimmers. The OneBlade can be used to get a close shave, edge, or trim down to your preferred length. It’s also washable and rechargeable, and the replaceable blades that last an estimated four months are already available on Subscribe and Save. The OneBlade can be used in the shower or over the sink, with or without shaving cream or oil. To be clear, this is not going to give you a straight razor-close shave, but it’s going to get you 99.5% of the way there in no time and with no irritation. 
 
 The OneBlade usually sells for $35, and occasionally sees modest discounts to $25-$35, but $17 blows away every previous promotion. I paid full price for it back in March of this year (I’m still on my original blade, for the record), and have zero regrets. 
 
 You voted Indochino your favorite custom clothing company by a wide margin, and this week you can dress yourself in a bunch of different suits for all-time low prices of $289-$329 with promo code KINJA17. 
 
 
 
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 You do not have to go through the measurement and customization process to lock in this discount. You can checkout now and submit later, which makes it very easy to gift a suit. 
 
 Having a suit that fits perfectly is great, but the little details Indochino lets you customize, from your jacket lapels to pocket flaps to accent stiching around your buttons, are where things get fun. 
 
 How It Works 
 
 Measure and customize from home... 
 
 Follow the directions on Indochino’s site to submit your measurements and customize your suit. Once the suit arrives, if anything doesn’t fit quite right, Indochino will provide directions for your local tailor, along with a $75 credit to cover their work. If for whatever reason your tailor cannot resolve the issues, Indochino will remake your suit. Shipping and return shipping are free. 
 
 If you live near a showroom... 
 
 Purchase your suit online with our discount and take your receipt/account info into an Indochino showroom. They’ll do your measurements, walk you through your customization options, and have your suit delivered to the showroom. Return once it arrives for any final alterations if they’re needed. 
 
 Those who already have a closet full of suits may want to opt for something more interesting like the Slate Blue Plaid Suit, while the rest of us should go for something versatile. 
 
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 Let us know what you’ll be wearing to your next event (or day at the office) in the comments. 
 
 Amazon’s ability to carry a multitudes of fashion brands and styles (and even launch their own lines) is impressive. Their ability to mark things down these things in an orderly fashion is...not. Black Friday Deals Week has made its way to the apparel and accessories section of Amazon, with brands like Fossil, Adidas, Levi’s, Calvin Klein, Ted Baker, PUMA, and more included. The prices are a bit all over the place, so just keep an eye out. 
 
 Yeah, this is a mess, sorry. 
 
 GAP launched their 50% off deal Wednesday, and now Banana Republic and Old Navy followed suit. Right now, pick up 50% off everything full-price at BR or head over to Old Navy and grab 50% off your entire order. Plus, GAP’s sale is still happening and you can take advantage of all three sales at once, with one checkout. What a time to be alive. 
 
 Sperry is ready to outfit your feet in fall styles with a couple deals for you to choose from. Right now, they’re taking 50% off a ton (seriously, over 300) of styles, no code needed. That includes the boat shoes we all know and sometimes love, snow and rain boots, and even some coats and sweaters for the upcoming weather. 
 
 ThinkGeek is helping the nerds in your life get ready for the holidays. Score up to 75% off of a ton of products and apparel during their Black Friday Sale. There are seriously hundreds of items to choose from, which means every corner of geekdom is covered by this sale. 
 
 If you don’t know about REI Garage and you’re a gearhead, you’re missing out on a ton of savings. REI Garage is full of last-seasons styles and close-our gear, and right now, it’s all up to 50% off. Think boots, bags, outerwear, layers, sleeping bags, and more that are discounted to prices your wallet will appreciate it. 
 
 “No-iron shirts” have been around for so long that it seems almost ridiculous to buy anything else. Twillory takes that notion one step further by taking that no-iron notion and adding a bespoke feel. 
 
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 Their holiday deals are live now, and it’s the best pricing they’ve ever offered: 
 
 Two shirts for $89 with code SAVE2 (~$45 per shirt) 
 
 
 
 (~$45 per shirt) Four shirts for $169 with code SAVE4 (~$42 per shirt) 
 
 (~$42 per shirt) Five shirts for $199 with code SAVE5 (~$40 per shirt) 
 
 Those codes should work with all the shirts they sell, so mix, match, and get creative. Shane reviewed these shirts over on Gear, so head over there to learn about what makes them so great. 
 
 It’s about time you do some cleaning out of your drawers. Get rid of those laundry-day-only undies in favor of something you’ll actually like wearing. Aerie is giving you 10 undies for only $35, no code needed, which is kind of insane seeing as they usually sell them for $12+. 
 
 BioLite CampStove 2 Bundle | $150 | Amazon | Promo code BLKEARLY 
 
 It’s impossible to describe the BioLite CampStove 2 without sounding like a lunatic, but here goes nothing... 
 
 
 
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 So you find some sticks just laying on the ground, toss them into the stove and press a button to light them on fire. Then, you plug your phone into the USB port on the side of the stove, which is connected to a battery that is recharged by the flames. It’s completely bonkers, and yet it works. 
 
 
 
 Of course, this also works as a regular old camp stove, and at full power it can boil a liter of water in under five minutes. It’s also super light, and is about the size of a large water bottle, so it won’t take up too much space in your camping bag. 
 
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 Our readers can get early access to the CampStove 2's Black Friday deal today with promo code BLKEARLY, which brings the bundle down to $150. In addition to the stove, you get a USB-powered LED light, the KettlePot (which doubles as a carrying case for the stove), and the grill attachment. 
 
 Gone are the days where you started sweating just getting dressed in the moring (hopefully). It’s time to prepare for the temperature to drop. Columbia is giving you up to 35% off select styles, no code needed, during their Early Bird Special. Choose from over 100 styles for men, women, and kids. Pick up layering pieces, t-shirts, and outerwear that’s perfect for the fluctuating temperatures, for a lot less than normal. 
 
 Whether you’re hopping onto a bandwagon or you need a gift for the sport-obsessed person in your life, Fanatics has something you’ll like. And right now, they’re launching a bunch of daily deals leading up to Black Friday. Today, it’s 25% off sitewide with promo code BLACKFRI, no minimum purchase required. 
 
 
 
 Update: Black Friday is here early for the shoe brand, so now you can get 50% off a ton of styles (plus the 30% still applies to everything else). 
 
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 If reliability is something you crave in a pair of shoes (if it isn’t, you may need to reconsider), I bet you have Cole Haan in your closet. And if you’re looking for a new pair but don’t want to spend the normal asking price, Cole Haan is taking 30% off their entire site, no code needed. Finally get a pair of ZERØGRAND’s (or the newer 2.ZERØGRAND’s) or waterproof boots that you’ll probably need in less than a month. 
 
 
 
 Philips Sonicare DiamondClean 9300 [White] $133 | Amazon | After $30 coupon 
 
 The Philips Sonicare DiamondClean attempts to fix the biggest problem with every other electric toothbrush: The person operating it. 
 
 I know people are skeptical about Bluetooth-connected apps for devices that have existed without them for decades, but the Sonicare app is actually really cool. From Shane’s Gear review: 
 
 It’s good then the app is amazing, and changes the toothbrushing game if you actually use it. The Connected app tracks where you’re brushing (and not brushing), how long you brush for, where you’re using too much force, and more. The app will also keep track of when you need to replace brush heads, and your dentist can even use the app to view your brushing data and make notes of where you need to make changes. 
 
 In terms of the brush itself, you get basically every feature under the sun—this is the top-of-the-line in the Sonicare family, after all—including that awesome wireless charging cup. 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 Need the perfect gift for the pretentious music lover in your life? How about BOGO 50% off vinyl records? This seems to apply sitewide on Amazon for any vinyl shipped and sold by Amazon.com directly, so just find two albums, stick them in your cart, and enjoy the discount. 
 
 
 
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 Need some inspiration? Our readers voted on their must-own albums a few months ago, and let me tell you, people had opinions. 
 
 Need something to play them with? Amazon’s also running a Black Friday sale on select record players. 
 
 
 
 h/t Josh Reynolds 
 
 These Harry Potter movie box sets drank some polyjuice potion and temporarily turned into discounted versions of themselves. You can snag all eight movies for $24, or just $30 for the Blu-ray discs. 
 
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 To separate the true Potterheads from the muggles, they’re also selling this Hogwarts special edition box set with 45 hours of special features, Blu-ray discs of all eight movies, and a bonus documentary, Creating the World of Harry Potter. It’s typically priced at $160, but is at $86 today so grab it before it disappears. 
 
 It’s time for your Kindle library to get in on the Thanksgiving gluttony with this Gold Box from Amazon today. They have over 100 titles to pick from, all under $5, with the selection ranging from books about Elon Musk and Jeff Bezos, to psychological thrillers, and tear-jerking love stories. 
 
 For the first time since Prime Day, Amazon’s offering a sitewide discount on all physical books they sell; save $5 on any order of $20 or more with code GIFTBOOK17. 
 
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 Just like previous, similar deals, this deal excludes Kindle titles and audiobooks, but if there are any commemorative coffee table-type books or collector’s editions that you’ve been eyeing, this is a great opportunity. Just choose carefully; you can only use the code once per Amazon account. 
 
 You can buy multiple books to meet the $20 threshold, but here are a few $20+ suggestions to get you started. Again, this works on any physical book Amazon sells (shipped and sold by Amazon directly), so you shouldn’t have any trouble finding a use for it. Let us know in the comments what you got! 
 
 Fandango gift cards make great gifts, because no matter what theater the recipient goes to, they can almost definitely use it to buy tickets. For a limited time, you can save 20% on any $100+ gift card order from Fandango with code DEAL2017. That applies to $100 gift cards, or any combination of smaller gift cards that add up to $100. We won’t tell anyone if you’re just gifting them to yourself. 
 
 If you just bought (or are about to buy) a new 4K or OLED TV and want to watch something that shows off that ultra HD or superior display, look no further. This Planet Earth II 4K Blu-ray is down to its lowest price ever of $30. 
 
 Amazon is discounting DC Rebirth and Essential collections up to 65% off today through Black Friday. There are 1,600 graphic novels included in the sale, like Wonder Woman, V for Vendetta, Justice League and many more, so what are you waiting for? 
 
 
 
 You don’t need to be a Lannister today to afford Game of Thrones seasons 1 - 6 on Blu-ray. This normally sells for $140 and has never been below $90 so grab this before it turns it goes cold. 
 
 
 
 At $8 per month for Prime members, Amazon Music Unlimited was already more affordable than Spotify Premium or Apple Music, but Amazon’s sweetening the pot for new members by offering three months for just $1, for a limited time. 
 
 
 
 This is one of the best deals they’ve ever offered on the service, so if you haven’t signed up for Music Unlimited before, what’s $.33 per month to try it out? 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
 Wolfenstein II: The New Colossus only just came out (and it’s really good unless you think Nazis are very fine people), but you can already get it for $25. 
 
 
 
 Need to get caught up? The Wolfenstein 2-pack (which includes Wolfenstein: The New Order and the standalone add-on The Old Blood) is just $15 for PS4 and Xbox One. 
 
 If you still haven’t picked up a copy of Final Fantasy XV (and you definitely should), Amazon’s marked PS4 digital copies down to $20 today, and physical Xbox One discs to $19, the best prices we’ve seen so far. 
 
 Whether you’re re-upping your own subscription or giving them out as gifts, both PlayStation Plus and Xbox Live Gold are on sale for Black Friday. 
 
 
 
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 The PlayStation Plus deal has been available for a few days, and is pretty straightforward: A year for $40. Buy it. 
 
 The Xbox Live deal isn’t quite as good, but paying $50 now sure beats paying $60 once your membership unexpectedly expires. 
 
 If you’re looking to grab an Xbox One S this holiday season, Microsoft has a ton of selection, and great incentives. Pretty much every console bundle is discounted by $50, with prices starting at a paltry $189, plus you get to pick an extra game of your choice, albeit from a fairly uninspiring selection. 
 
 Whether you already own a game console, or you’re buying a new one today, it never hurts to grab some extra controllers for under $40. The Xbox One S gamepad is on sale for $40 in both black and white, while the DualShock 4 is $38 in a whole array of colors. 
 
 
 
 Adorn your desk with your favorite light-up pixelated video game characters, now just $10 each. 
 
 
 
 What Do You Meme? is a game created by people behind Fuckjerry. It sounds very similar to Cards Against Humanity where a rotating judge picks the funniest caption that corresponds to a blank meme card. As far as we know, this game has only ever sold for $30 but is down to just $21 today. 
 
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 I’ve only played the original version of Exploding Kittens and it was very entertaining, so I can only imagine the NSFW version would be even better. It was created by the same people who write The Oatmeal comics and was the most-backed Kickstarter project of all time. Discounts on this game are very rare, but today is one of them, so pick this up for only $16. 
 
 There’s never a bad time to buy Nerf guns, but Black Friday just happens to be a particularly good time to buy them. You’ll find all the deals on this post, so go gear up. 
 
 While you may mess up an entire plot point of an epic franchise, you can pick up this droid littleBits set and make your own R2 unit the way you want. These sets are basically like if LEGO and K’nex had a baby and added a battery. 
 
 
 
 Update: Back in stock! 
 
 LEGO’s brand new Women of NASA set just launched, and we suspect it’ll be hard to find this holiday season. So if you want one for yourself, or to give as a gift, blast off to Amazon and get your order in. 
 
 
 
 Black Friday’s PlayStation VR bundles promised to be the best deals yet on the excellent virtual reality system, and two of them are live now. 
 
 
 
 $250 gets you the headset and the PS4 camera , or you can add $50 to add a copy of Gran Turismo Sport, or $100 to add a pair of Move controllers and Skyrim . 
 
 Though you’ll still need an expensive-ass computer to run it, Black Friday has brought out the best pricing ever on Oculus Rift. Get the headset and the Touch VR controllers for an all-time low $349, about $50 less than the usual going rate (which was itself a steep discount from its initial price). 
 
 Buying digital usually isn’t the way to get the best video game prices on Black Friday, but these PS4 download deals are as good or better than the physical disc deals we expect to see this weekend, and they’re available right now. 
 
 
 
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 Update: Crash Bandicoot physical copies will actually be $25 at certain retailers, sorry about that. 
 
 If you were hoping for a discount on the Nintendo Switch for Black Friday, I think you’re probably going to be disappointed. But you can still get the official Joy-Con charging dock for $19, or the AA battery pack for $15, which are both all-time lows. Hey, it’s better than nothing. 
 
 Many of you won’t bat an eye in spending $50+ on a good gaming mouse, but don’t neglect the mouse pad! This extra long model from Corsair is available for $12 today, an all-time low. 
 
 The smaller version of this same mouse pad is also available for $8. 
 
 $99 is a really good price for the Blue Yeti USB microphone, one of the most popular computer mics out there. And today, that price also includes a copy of Ghost Recon Wildlands, so you’ll have something to occupy yourself when you aren’t recording America’s next hit podcast. 
 
 
 
 If you have any Razer gaming gear on your holiday shopping list, a bunch of their Black Friday sales are already live. For all of the deals, head over to this post. 
 
 The PS4 Gold headset won our Kinja Co-Op for favorite gaming headset, and it’s down to $65 on Amazon right now, the best price they’ve listed in nearly a year. 
 
 
 
 For about the same price, you can also opt for the HyperX Cloud II, which isn’t wireless, but it will work with basically any gaming system, and simulates 7.1 surround sound. 
 
 
 
 The Humble Monthly subscription plan delivers you a selection of new games (to keep!) every month, gives you 10% off everything in the Humble Store, and donates 5% of each month’s proceeds to charity. If you prefer to play your games on PC, it might just be the best deal in gaming. 
 
 
 
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 For a limited time, if you prepay for a full year at $11 per month, they’ll throw in a $20 Humble Store gift card that you can spend on pretty much any game that you’d find on Steam. Can’t argue with that. 
 
 I didn’t know it was possible to improve upon the handheld white board, but Boogie Board might have done it. This $16 gadget includes a stylus to draw on its LCD display, and will keep its image indefinitely without any power until you hit the erase button, and of course, the “pen” will never dry out. 
 
 
 
 If you were not one of the fortunate few to get their hands on a Cozmo during the holidays last year, this is your second chance to be a gift-giving god. You’ll even save $30 doing it with Amazon’s early Black Friday Pricing. 
 
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 After nearly a year of regular play through frequent updates and new features, and there’s not stop in sight for my kids. As grueling as it was last year to stalk online and brick-and-mortar stores just to have the opportunity to pay $180 for this fist-sized forklift robot with a personality, he’s been worth every penny, every moment of effort, and then some. At $150, buying this smart robot toy for your kids is a no-brainer. 
 
 
 
 Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. 
 
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 Toys ||||| Getty/George Frey (Reuters) - U.S. shoppers had splurged more than $1.52 billion online by Thanksgiving evening, and more bargain hunters turned up at stores this year after two weak holiday seasons as retailers opened their doors early on the eve of Black Friday. 
 
 At the start of the holiday season consumer spending rose 16.8 percent year-over-year until 5 p.m. ET on Thursday, according to Adobe Analytics, which tracked 80 percent of online transactions at the top 100 U.S. retailers. 
 
 Surging online sales and a shift away from store shopping have thinned the crowds typically seen at stores on Thanksgiving evening and the day after, Black Friday, for the past two years. But a strong labor market, rising home prices and stock markets at record highs have improved shopper appetite this year. 
 
 Crowds at stores in many locations around the country were reported to be strong, according to analysts and retail consultants monitoring shopper traffic across the U.S. 
 
 "The turnout is clearly better than the last couple of years," said Craig Johnson, president of Customer Growth Partners. "The parking lots are full and the outlet malls are busy." 
 
 The retail consultancy has 20 members studying customer traffic in different parts of the country. 
 
 Moody's retail analyst Charlie O' Shea, who was in Bucks County, Pennsylvania, reported healthy traffic at local stores including consumer electronics chain Best Buy, clothing store Old Navy and retailer Kohl's Corp. 
 
 "The weather is cooperating and people here are out," he said. 
 
 The National Retail Federation is projecting that sales for November and December will rise 3.6 percent to 4 percent this year, versus a 4 percent increase last year. Non-store sales, which include online sales and those from kiosks, are expected to rise 11 percent-15 percent to about $140 billion. 
 
 In New Jersey, around 50 people lined up a Macy's at the Westfield Garden State Plaza mall before it opened and around 200 people stood outside the Best Buy store, many to pick up their online orders. 
 
 An employee check computer inventory that is part of a 'Black Friday' sale at a Best Buy on November 24, 2016 in Orem, Utah. George Frey/Getty 
 
 "Me and my husband have a bigger place and we need a bigger TV for the living room," said Jenipher Gomes, who bought a 50-inch Samsung TV at Best Buy for $399.99. Shopper Hammad Farooq said he waited at the store for an hour to shop for laptops and monitors. 
 
 In Chicago, shoppers appeared to be slightly less enthusiastic to emerge from their turkey slumber and crowds were thin along the city's popular shopping destination, State Street. 
 
 "There's a few more people than normal but I wouldn't call this crowded at all," Deloitte auditor Eugenia Liew said as she shopped at discount retailer Target. "I expected a lot more people." 
 
 The holiday season spanning November and December is crucial for retailers because it can account for as much as 40 percent of annual sales. Retailers try to attract shoppers with deep discounts. 
 
 Average discounts ranged between 10 and 16 percent with the best deals online on Thanksgiving evening available for computers, sporting goods, apparel and video games, according to date from Adobe. 
 
 The number of customers shopping on their smartphones surged, accounting for 46 percent of the traffic on retail websites, while traffic from desktop and laptop computers declined 11 percent and nearly 6 percent respectively, according to the data.
– Black Friday is here, and 2017's version looks like it might be the strongest one in recent years, reports Business Insider. Generally speaking, crowds are looking larger, perhaps thanks to metrics such as low unemployment and a rising stock market. "The turnout is clearly better than the last couple of years," says an analyst at Customer Growth Partners. Still, the frenzied madness of the day itself appears to be on the wane, as stores spread out sales to "Super Saturday" and, of course, online. During Thanksgiving week, 35% of holiday shoppers planned to get most of their shopping done on Black Friday, down from 59% in 2015, reports USA Today, citing a survey from PwC. Best online deals: Kinja is among the sites rounding up the best online deals for Black Friday, including Amazon tablets: the Fire 7 is $30, the Fire HD 8 is $50, and the Fire HD 10 is $100. Brick-and-mortar deals: Fortune has a guide to some of the best deals at the likes of Best Buy, Target, and Walmart. Target, for instance, is selling the Xbox One S 500GB for $189.99, a discount of $90. Thrillist looks specifically at Walmart. TVs: The New York Times thinks the best deals awaiting customers might be on high-end TV sets that typically run $2,000 or more. Discounts of 15% to 30% can save big money, and the Times has a guide on what to look for here.