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 Dodge unveiled what it claims is the fastest muscle car ever: the 2018 Challenger SRT Demon with a devil of a kick—808 horsepower and 717 lb-ft of torque on 91 octane gas for the street and a ridiculous 840 hp and 770 lb-ft of torque on 100-plus high-octane race fuel for the track. 
 
 There is enough launch power to pull a wheelie, and Guinness World Records certified the production car as traveling 2.92 feet with the front wheels off the ground. 
 
 Dodge is touting the Demon, a street-legal factory track car that goes on sale this fall, as the world’s quickest quarter-mile production car certified by the National Hot Rod Association. Dodge execs also say the Demon is quicker than the Tesla Model S that Motor Trend crowned acceleration champ when we clocked the electric car reaching 60 mph in 2.28 seconds. The Demon recorded a time of 2.1 seconds, but that comes with a huge asterisk: The Tesla was tested on regular dry asphalt, but the Demon was on a regulation drag strip. Drag strips are coated in sticky resin, and the extra traction can shave a couple tenths of a second. So we will hold out on any pronouncements until we get a Demon for testing ourselves on our usual surface. 
 
 Some Dodge-generated stats to chew on: 
 
 Zero to 60 mph in 2.1 seconds, which beats the Tesla Model S—again, on a stickier surface, which improves launch grip. Zero to 100 mph in 5.1 seconds. 
 
 Quarter mile in 9.65 seconds and 140 mph, which means it is legally banned from racing on a track without a rollcage. 
 
 It leaves the start line accelerating at 1.8 g, hitting 30 mph in 1.0 second. 
 
 Horsepower peaks at 6,300 rpm, torque at 4,500 rpm. 
 
 Brakes from 60 to 0 mph in 97 feet. 
 
 Eco mode limits it to 500 horsepower, starts in second gear, and short-shifts subsequent gears. 
 
 Dodge plans to build 3,300 Demons at its plant in Brampton, Ontario, with 3,000 allocated for the U.S. and 300 for Canada. It is far less exclusive than the Ford GT, which will be limited to 1,000 supercars over four years and cost more than $400,000. That price isn’t even in the same ballpark as the Demon, which won’t hit six figures when order books open in a few months. 
 
 The Demon is wider than the Hellcat, and the engine has been modified with 97 new parts. The block is the same but is machined differently. The cylinder heads carry over, but almost everything else has changed. There is a new, larger 2.7-liter supercharger (up from 2.4 liters in lesser Hellcats), a new crankshaft, new connecting rods, new pistons, a new steel camshaft, and a new valvetrain. Boost pressure also increases to 14.5 psi from 11.6 psi. The software of the eight-speed automatic transmission was changed to provide a transbrake function to build and hold more power for launch in Drag mode. No manual transmission is available. 
 
 What possesses an automaker to invest time, energy, and passion into a low-volume car for a limited customer base when there are so many ways to spend money on future products? To stand out from the pack, become a talking point, and raise awareness for a brand that had lost its way and was sliding under the radar until executives at Fiat Chrysler Automobiles decided to go big or go home. 
 
 First they unleashed the Hellcat, which put 707 horses and 650 lb-ft of torque under the hood of some large sedans that were getting long in the tooth. People took notice. Awareness spiked. Hellcat sales are low volume, but Scat Pack sales jumped from less than 1 percent to 17 percent of Challenger sales. 
 
 Dodge is doubling down with the Demon, a car with even more horsepower and torque that can drive to the track and then unleash all its power once it gets there. “Sometimes you need to ignore the data, disregard the focus groups, and build a car that can define itself,” says Dodge President Tim Kuniskis. “A lot of halos don’t have the greatest business cases.” The goal of the Demon is to be the fastest, to make everyone talk about Dodge, and to stretch the boundaries of the brand at a time when everyone is talking about emotionless, driverless pods. Kuniskis’ goal: tattoo the Dodge name into the subconscious of every performance enthusiast and draw people into the showroom where they might leave with another Dodge. 
 
 The Demon is a great drag car, Kuniskis says. But he insists it is not just a gutted-out drag racing special. Features can be optioned back in, such as the front passenger seat for $1, the rear seats for another $1, or 19 speakers to the base stereo system. Kuniskis says it will handle beautifully in Street mode. In Sport mode, it will handle like today’s Hellcat but with higher-sidewall tires for a more refined ride. And the upside is what it can do at the track. 
 
 Dealers will be told how many they will get and when in an attempt to avoid price gouging or having customers put down money far in advance of delivery. Once customers order, they will be in the queue and get a personalized leather-bound manual with pages to record track runs. 
 
 Here are some of the things to know about the Demon: 
 
 At 4,250 pounds and with body flares and stronger parts, it is a wider and heavier version of the Challenger. The team dropped 200 pounds with smaller brakes and hollow anti-roll bars, by removing carpeting and all but the driver’s seat, and by going with a basic two-speaker stereo. There will be no missing the whine of the supercharger; much of the sound dampening was removed. Kuniskis expects customers will buy the front seat for $1 (it will likely cost about $1,500 to buy an aftermarket seat later) just to have it. He doubts anyone will buy the rear seat. He also thinks there will be a high take rate on the upgraded stereo. 
 
 Wheels are 18 by 11 inches with Demon-branded 315/40R18 Nitto street-legal drag radial tires with specific NTO 5R compound you can only get by buying this car. Dodge says the improved grip means 40 percent more launch force compared with SRT Hellcat tires. 
 
 The rear-wheel-drive car gets 315s at all four corners, so the fronts serve as spares. The car comes with a coupon to order a personalized, serialized Demon Crate with the buyer’s name, VIN, and serial number. The crate contains narrow front runner aluminum drag wheels for the track, performance parts, tools, jacks—everything you need once you reach the track in a foam case that fits into the trunk and holds everything in place. Parts include a powertrain control module to switch to high-octane gas, a switch module with a big, round button to push to switch gas and remap the engine, an air filter, tools, and a tire pressure gauge. 
 
 Lock and load with the transbrake to address wheel spin on launch. The car can be staged with a foot only on the gas because the transbrake mechanically locks the output shaft of the transmission as the engine revs to the torque converter’s 2,350-rpm stall speed. With the touch of a paddle shifter, the transmission unlocks and sends full power to the rear. With so much built-up boost, the car launches with more than 500 lb-ft—or five times as much torque as a nonbrake-torque launch. 
 
 It comes with the largest functional hood scoop on a production car at 42.5 square inches. There are three air vents in total for massive airflow, and the air drops in temperature by 30 degrees through the air inlets. A liquid-to-air intercooler chiller system and after-run chiller cool it even more. 
 
 A heavy-duty torque converter upgrades the launch capability, increasing stall speed by 11 percent on top of better traction from the tires to launch harder. 
 
 The screen displays updated performance pages with a real-time dyno to log data, and there is a leather-bound track book to teach you how to set the car up for the track and log your performance and track conditions. You can track the intercooler coolant temperature so you know when the car is sufficiently cooled for another run. 
 
 It’s the first factory production car with Drag mode suspension tuning, which is firm-firm in the back and firm-soft in the front, for complete weight transfer. When you launch hard, the front lifts and traction control is turned off, but it keeps ESP working if the car gets loose. 
 
 Drag mode launch assist uses wheel-speed sensors to watch for wheel hop. Electronic mitigation pulls back the torque to regain grip and continue acceleration. With the rear seat taken out, there are nets in the back to hold helmets and a hole for a harness bar, which can be purchased aftermarket and easily bolted on. 
 
 Race fuel: if you buy the Crate, there is a hard button on the new switch plate. Push it to remap the engine to run on race fuel. The Demon uses two fuel pumps and increased-flow fuel injectors. You drive to the track on 91 octane then you put in your high-octane at the track. It will mix, and if it is not rich enough, the car will tell you. 
 
 To reduce heat, the car has a chilled intercooler system with two evaporator circuits. In Drag mode, the intercooler fluid is cooled by ambient airflow then goes through a second loop and evaporator to get supercooled before going into the intercooler, so your car thinks it’s running in Alaska. 
 
 Listen for the two-step at the line when ready to launch. The car runs on four cylinders, and you hear a misfire and chatter, which is the spark to the other four cylinders to get full airflow through the supercharger. 
 
 The SRT team of about 25 people has been working on the Demon for about two years. It’s 50-state emissions compliant, meets all regulations, and has a three-year/36,000-mile vehicle warranty and five-year/60,000-mile powertrain warranty. Buyers also get a full day at the Bondurant Racing School. ||||| CLOSE You've got one seat, 840 horsepower -- and 0-60 m.p.h. in 2.3 seconds. Detroit Free Press 
 
 Behold, the Dodge Challenger SRT Demon: 'Highly capable on the street, absolutely dominating at the drag strip' 
 
 2018 Dodge Challenger SRT Demon (Photo: FCA US) 
 
 NEW YORK — The wait is over. 
 
 After 13 weeks of hype, Dodge said Tuesday that the Challenger SRT Demon will go on the market with 840 horsepower and 770 pound-feet of torque — the ultimate halo car that car buffs across the country have been awaiting for months. 
 
 "This is a car unlike anything we’ve ever done," Tim Kuniskis, head of passenger car brands for Fiat Chrysler Automobiles, said as he reveled the car before about 500 fans and members of the media ahead of the New York International Auto Show. "This car, for the people who race it, who build it and develop it ... will share that pride across more than a track. Demon is another halo that will transcend a core group of enthusiasts." 
 
 Related: 
 
 The reveal of the Dodge Demon brought the racing world, the movie industry, hip-hop and the auto industry together on one stage for a night that those who attended are unlikely to forget. 
 
 Race car driver Leah Pritchett, who worked with Dodge engineers to perfect the car, said the hardest thing about her involvement in the Demon project was keeping quiet about it. 
 
 “It is fast, it is quick. …this car is the epitome of power,” she said. “Everything has been beefed up. Its sturdy, its stout.” 
 
 Dodge said the Demon is the world’s fastest 0-60 production car: It can get there in 2.3 seconds. And from 0-30 m.p.h: 1 second. 
 
 Olivier Francois, Fiat Chrysler’s chief marketing officer, talked about Dodge’s partnership with its cars that have appeared in the “Fast and Furious” movies and then brought rapper Wiz Khalifa to the stage. 
 
 Then, after the Demon screamed across giant stage in a demonstration of its drag-racing prowess, actor Vin Diesel, star of those movies, walked onto the stage. 
 
 "As you know, I have been related to the Dodge family for some time now," Diesel said. "Cars like Demon are why I'm proud to be the new ambassador of Dodge." 
 
 Pricing won't be disclosed for a couple months, but Kuniskis, said he expects it will be well under $100,000. 
 
 As such, he doesn't say it will be a big moneymaker. Rather, the Demon is designed to bring more shoppers into Dodge dealers, where they will end up looking at other cars as well. "We'll sell more Hellcats as a result of having a Demon," he said at a warehouse event here ahead of the New York Auto Show where the car was introduced. "That's just how it works." 
 
 In part, that's because the car is barely street legal. In fact, it's basically designed to be driven — rather than hauled — to the local drag strip. To save weight, Dodge removed the front passenger seat and the rear seat. Customers can still buy them as options — for $1 each. 
 
 It also consumes premium gasoline and won't run so well on regular gas. Fuel-economy figures were not provided. 
 
 Among the unique options: “Front-runner” wheels for use at drag strips, a foam case for those wheels and track tools to help the owner change the wheels. 
 
 Production of the limited-edition, single-model-year Challenger SRT Demon is to beginthis summer, with 3,000 planned for the U.S. and 300 for Canada. Deliveries to Dodge/SRT dealers will begin this fall. 
 
 The Dodge Demon will appeal to only a small number of buyers but will be of interest to car enthusiasts everywhere. It fits squarely into the strategic direction of the Dodge brand, which is to epitomize an "American performance brand." 
 
 What's under the hood 
 
 Under the hood of the 2018 Dodge Challenger SRT Demon is a 6.2-liter supercharged HEMI Demon V-8 engine. (Photo: FCA US) 
 
 Dodge has been promoting the Demon with teaser videos and pieces of information each week. The Demon is expected to make its movie debut Friday in the "Fate of the Furious," the eighth movie in the "Fast and Furious" franchise. 
 
 Still, a good bit of the Demon isn't new at all. The Demon — like the Challenger Hellcat before it — is adapted from the existing Challenger. Assembled in Brampton, Ontario, it is built on a platform that is about a decade old. 
 
 Still, the stalwart car has given Fiat Chrysler a muscle car that has stood the test of time and has proven itself to be adaptable to a number of trim levels. 
 
 The most important part of the Dodge Challenger SRT Demon is under the hood. It is powered by a supercharged 6.2-liter HEMI Demon V8. 
 
 It would be easy to assume that the engine in the Demon is just a tweaked version of the Hellcat engine that debuted in 2014. Dodge says that assumption would be wrong. The Demon's V8 does share its architecture with the 707-horsepower, 6.2-liter V-8 Hemi that powers the Hellcat engine. However, more than 50% of the components in the Demon V8 differ from those of the Hellcat V8. 
 
 The engine has a larger supercharger, a higher limit on the revolutions per minute, strengthened connecting rods and pistons, and an improved lubrication system. It also has three sources of intake air that include an "Air-Grabber" hood, a driver-side air catcher and an inlet in the wheel liner. 
 
 Who dares to take it on? 
 
 Dodge says the Hemi Demon V8 is the highest horsepower V8 production-car engine ever produced. But Fiat Chrysler's Dodge brand isn't the first to push the outer limits of horsepower. 
 
 Just last week Hennessey Performance, a custom car builder, announced it had built the Exorcist — "Hennessey's answer to the Demon." 
 
 It is based on the 2017 Chevrolet Camaro ZL1. Hennessey said it radically increased Chevy’s LT4 V8 engine power to 1,000 horsepower. But Hennessey is taking a car that costs about $61,000 when it comes off of an automaker's assembly line with 640 horsepower and is adding $55,000 in upgrades. So, technically, its not a "production car." 
 
 The Bugatti Veyron pounded out 1,001 horsepower until it was discontinued last year. But the Veyron super-car was equipped with two V8 engines and cost $1.7 million. Bugatti is now working on the Chiron, which is expected to have 1,500 horsepower. 
 
 And while Dodge didn't release pricing, it's a good bet that the Demon will sell for a fraction of either Bugatti. 
 
 How does it roll? 
 
 At 840 horsepoewer, the risk is that drivers are going to shed their tires quickly. 
 
 The Challenger SRT Demon is equipped with Nitto NT05R street-legal, drag-race tires. Dodge says that is a first for a factory-production car. The 315/40R18 tires were specifically designed and developed for the SRT Demon, with a new compound and specific tire sidewall construction. 
 
 The drag radials give the SRT Demon a 15% larger tire contact patch and more than twice the grip of the Challenger SRT Hellcat. 
 
 How dangerous is it? 
 
 For those wondering if this car is safe to be driven on the streets, well, Dodge has been thinking about that, as well. 
 
 Just last week, a man was arrested in Indiana for going 158 m.p.h. in his Dodge Challenger Hellcat. The driver told police he knew he was going much more than twice the posted speed limit. But, he said, he had recently bought the car and wanted to show his friends — also in the car — what the powerful engine could do. 
 
 For the Dodge Challenger Demon, Dodge said, Hagerty will be the official insurance provider. Hagerty is a company for people who love cars, and it already protects many of the rarest high-performance cars in the world. 
 
 Also, all customers who buy the Dodge Demon will get one full-day session at the Bob Bondurant School of High-performance Driving. The school is in Chandler, Ariz., near Phoenix. Dodge will cover the cost of the school, but it will not pay for travel and hotel accommodations. 
 
 Speak of the devil... 
 
 Anyone who is uneasy about tossing around the word "demon" should know that the company is resurrecting the name from the early 1970s. 
 
 Dodge added a Demon model to its Dodge Dart lineup in 1971. The Demon shared a body with the Plymouth Duster, according to Dodgedemon.net. The Demon featured a different grille and rear taillight assembly. It was offered as two models: the Demon two-door coupe and the Demon 340 two-door coupe, both with V8 engines. 
 
 The logo was the word “Demon” in yellow with a devil and a fork in the center over the “M,” according to the website. 
 
 Contact Brent Snavely: 313-222-6512 or bsnavely@freepress.com. Follow him on Twitter @BrentSnavely. Chris Woodyard of USA TODAY and Holly V. Hays of the Indianapolis Star contributed to this report. 
 
 Read or Share this story: http://on.freep.com/2onCC1f ||||| The Dodge Demon is both the world’s fastest production car, and a gauntlet thrown down by Dodge, allowing the company to declare itself as the home of the “Muscle Brotherhood.” It’s a new tagline inspired by the Fast and the Furious franchise and Dodge’s new pitchman, Vin Diesel — the actor was onstage tonight at a noisy, tire smoke-filled press event to launch the Demon ahead of the start of the New York Auto Show tomorrow. 
 
 To hear Dodge’s Tim Kuniskis describe it, the Demon is meant to show that Dodge isn’t like other car companies. I’ve long said that the 707-horsepower Hellcat, launched by Dodge a few years ago, would have gotten killed off at most automakers — who needs a car with more than 700 horsepower? That’s crazy. No one should have bought it. But they kept it alive, brought it to market, and buyers flocked to Dodge showrooms. And now, they’ve done it again. 
 
 840 horsepower and 0–60 in 2.3 seconds 
 
 Look up “more” in the dictionary and you’ll find a picture of the new Demon. It has the most powerful V8 ever fit to a production car, making 840 horsepower and 770 pound-feet of torque. Dodge says it has the hardest launch of any production car, pulling 1.8g off the line. Thanks to some trick suspension that shifts half a ton of weight to the back wheels for the launch, the Demon even lifts the front wheels off the ground for a Guinness-certified 2.92 feet at takeoff — another first for a production car. 
 
 You can buy the Demon without a passenger or rear seat — to save weight, and drop that quarter-mile time a little further. It also comes with barely legal, ultra-sticky 315/40R18 drag radials. Dodge calls it the world’s only “purpose-built street legal production drag car” and “a lady in the streets, but a freak in the sheets.” Really. (It’s a reference to the drag racing log sheets that drivers use to keep track of their race times.) 
 
 It runs the 0 to 60 mph in 2.3 seconds, and then onto 100 mph in a total of 5.1 seconds. Both are tops for a production car, says Dodge. And with a nod to a famous line from the first Fast and the Furious film, the Demon does the quarter mile in 9.65 seconds — here’s your 10-second car, Dom. 
 
 Perhaps the most incredible thing about the Demon is that it includes a three-year / 36,000 mile limited warranty, with five-year / 60,000-mile limited powertrain coverage. Unlike the Hellcat, the Demon is production limited, with 3,000 destined for the US and another 300 for Canada. They’ll begin hitting dealers this fall. 
 
 Pricing was not disclosed. 
 
 Photography by Jordan Golson / The Verge
– "A lady in the streets, but a freak in the sheets." That's how Dodge is describing its 2018 Challenger SRT Demon. While there are more than a few who'd grin at the double entendre, Dodge says that "sheets" in this case is actually in reference to race log sheets—and for good reason, per the Verge. Dodge says the Demon is the world's fastest production car, able to go from zero to 60 in 2.3 seconds, just beating Tesla's Model S P100D sedan, reports the AP. Motor Trend points out, however, that the Model S was tested on dry asphalt and the Demon on a coated drag strip. The Demon can also complete a quarter-mile in 9.65 seconds, making it one of the "10-second cars" so coveted in the Fast and the Furious franchise. It's no surprise, then, that Dodge enlisted Vin Diesel to help reveal the street-legal car Tuesday, ahead of the New York Auto Show. The car is also expected to appear in Fate of the Furious out Friday, per the Detroit Free Press. It's "unlike anything we've ever done," says Tim Kuniskis of Fiat Chrysler, noting the Demon's 840 horsepower and 770 pound-feet of torque give it enough power to pop a wheelie. "This car is the epitome of power," adds race car driver Leah Pritchett, who worked on the car with Dodge. The car is expected to have a price tag well under $100,000 when it hits the market this fall, with 3,000 available in the US and another 300 in Canada, Kuniskis says.