Jon Stewart realized that Koch Industries (of David and Charles Koch fame/infamy) had been running ads during the Daily Show, and, unsurprisingly, decided to address it. The ad isn't political, it highlights the company's work and the people working there. Many wondered if the ads were designed to counter negative reactions to the Kochs' political activity when they debuted in June. An executive at Koch Industries denied that in a Washington Post story last month. 
 
 Holden disputed that notion, saying the ads are aimed at spotlighting jobs available because of Koch’s continued growth. “We have not been impacted by the political attacks in our recruiting, hiring or retention, nor have our businesses been impacted,” he said. Where the toll has been felt, Holden said, is personally by the Kochs, who have faced harassment from opponents, including death threats. The vitriol has affected Koch Industries employees as well, Cohlmia said. “The collateral damage is something important that should be spoken about,” she said, adding: “We know the family. We know the businesses. And they are very good people. So the effect of that on us as employees, it’s very hard.” 
 
 Those buying ad time for the commercial likely saw the Daily Show's young audience as a perfect one to reach out to. However, it was also inevitable that Stewart would address the ad at some point. He didn't just point it out on Wednesday, though — he offered ideas on how he thought the ad could be improved. 
 
 The lesson: Make sure that the content surrounding your ad buy doesn't disagree with you and have the ability to try and neutralize the effectiveness of your ad. Because they probably will. 
 
 Watch it above. 
 
 Related: An amazing map of the Koch brothers' amazing political network 
 
 17 things you don't know about the Koch brothers 
 
 Daniel Schulman: How the Koch brothers could save the Republican Party ||||| >> Jon: HEY! WELCOME BACK TO THESHOW! 
 
 YOU KNOW WHAT? I WANTED TO TELLYOU, FOR THE PAST COUPLE NIGHTS, 
 
 FOR THE PAST COUPLE OF NIGHTS,WE HAVE NOTICED, 
 
 THERE IS A NEW ADVERTISER ON THE"DAILY SHOW" PROGRAM. 
 
 NO, IT'S NOT ARBY'S. 
 
 THEY KNOW THEY DON'T HAVE TO PAYUS FOR THEIR NUMEROUS MENTIONS. 
 
 ( LAUGHTER )ARBY'S-- FOR WHEN YOU'RE 
 
 WONDERING WHAT IT TASTES LIKEWHEN A COW DIES. 
 
 ( LAUGHTER )ANYWAY, LET'S MEET OUR NEW 
 
 SPONSOR. 
 
 >> KOCH INDUSTRIES STARTED INTHE HEARTLAND. 
 
 WE HELP MAKE BETTER FOOD,CLOTHING, SHELTER, TECHNOLOGY, 
 
 AND OTHER NECESSITIES. 
 
 WE BUILD ON EACH OTHER'S IDEASTO CREATE MORE OPPORTUNITIES FOR 
 
 PEOPLE EVERYWHERE. 
 
 WE ARE KOCH. 
 
 >> Jon: WOW, THAT'S THEKIND OF AN AD THAT A COMPANY 
 
 USUALLY MAKES WHEN IT TURNS OUTA BY-PRODUCT OF THEIR 
 
 MANUFACTURING PROCESS IS GIVINGYOUNG PUBESCENT MALES TALKING 
 
 NIPPLES. 
 
 BUT YOU KNOW, WHO ARE THESELOVABLE SCAMP KOCH BROTHERS? 
 
 >> TWO OF THE WORLD'S RICHESTBILLIONAIRES, DAVID KOCH AND HIS 
 
 BROTHER, CHARLES, CONTROL KOCHINDUSTRIES, A 
 
 GLOBAL ENERGY ANDMANUFACTURING GIANT. 
 
 >> Jon: SO IT'S A FAMILYBUSINESS, KIND A MOM AND POP, 
 
 SECOND LARGEST PRIVATELY HELDCORPORATION IN THE COUNTRY. 
 
 THE POINT IS THIS, TWO BROTHERSWORKING TOGETHER, I LIKE THAT-- 
 
 UNLESS, IT'S OBVIOUSLY,THE THEMENENDEZ BROTHERS, AND THEN 
 
 IT'S -- THESE ARE NOT THOSEKINDS OF BROTHERS AM I RIGHT? 
 
 >> THEY'VE USE THAT WEALTH TOBACK CONSERVATIVE CAUSES. 
 
 THE BILLIONAIRE BROTHERS AREEXPECTED TO SPEND SOME $290 
 
 MILLION THESE MIDTERMS, MOSTLYTHROUGH THEIR COMPLICATED WEB OF 
 
 DARK MONEY ORGANIZATIONS. 
 
 >> Jon: WOW, I CAN SEE WHYTHEY WANT TO PORTRAY THEIR 
 
 PEOPLE AS WORKING IN A SMILEFACTORY OR AS BABY TAILGATERS. 
 
 ( LAUGHTER )"IF YOU CAN SMELL THIS, YOU'RE 
 
 TOO CLOSE. 
 
 1-800-HOW'S MY POOPY DIAPER?WOW, SO NOW THAT WE KNOW THE 
 
 KOCH BROTHER ARE POURING ANUNENDING WATERFALL OF MONEY 
 
 THROUGH A CLEVERLY MASKEDNETWORK OF UNACCOUNTABLE 
 
 ORGANIZATIONS TO PEDDLEELECTORAL INFLUENCE, 
 
 THE AD SOUNDS LESS INSPIRING. 
 
 >> WE'VE EXPANDED TO NEARLYEVERY STATE. 
 
 TOGETHER, WE ARE KOCH. 
 
 >> Jon: ALL THOSE WHOAREN'T KOCH WILL BE ASSIGNED TO 
 
 DISTRICT "B." 
 
 THE POINT IS, CLEARLY, THE KOCHBROTHERS ARE TRYING TO SAY TO 
 
 OUR AUDIENCE OFNOT-YET-DYING-OFF VOTERS, EVEN 
 
 THOUGH YOU MAY HAVE HEARDCERTAIN THINGS ABOUT THE KOCH 
 
 BROTHERS, HOW BAD COULD THEY BE? 
 
 I MEAN, IF THEY WERE EVIL,WOULD A BABY AGREE TO APPEAR IN 
 
 ONE OF THEIR ADVERTISEMENTS? 
 
 ( LAUGHTER )BUT, OF COURSE, THEIR AD DID 
 
 LEAVE OUT A COUPLE OF VERY, VERYSMALL POINTS, MOST LIKELY FOR 
 
 LACK OF TIME. 
 
 SO TO WELCOME THEM TO THE THE"DAILY SHOW" ADVERTISING FAMILY, 
 
 WE DID MAKE SOME MINORADJUSTMENTS. 
 
 >> WE'RE KOCH INDUSTRIES, NOTJUST AN ENERGY COMPANY, WE'RE IN 
 
 YOUR FOOD, IN YOUR PANTS, AND INYOUR HOME. 
 
 AND IF THERE'S A WAY TO MONETIZEYOUR THOUGHTS, WE'LL FIND IT. 
 
 ALL WHILE BACKING 17 SHADOWORGANIZATIONS TO BUY ELECTIONS 
 
 FROM PENNSYLVANIA AVE. TO MAINSTREET. 
 
 YOU WON'T ALWAYS SEE OUR NAMESON OUR CAMPAIGN ADS BECAUSE THE 
 
 POLITICIANS WE OWN SAY THAT'SOKAY. 
 
 WITH OUR HEARTFELT DEVOTION TOFOSSIL FUELS, WE MAKE YOUR 
 
 PLANET WARMER, AND YOUR WATERMORE FLAMMABLE, WHILE 
 
 LUBRICATING YOUR BIRDS, ANDREARRANGING YOUR POLAR BEARS. 
 
 WE CAN'T RAISE YOUR LITTLE GIRLFOR YOU, BUT WE CAN HAND PICK 
 
 HER SCHOOL BOARD, AND APPROVEHER TEXT BOOKS. 
 
 AND WHEN SHE LANDS HER FIRSTJOB, WE'LL BE FIGHTING TO REDUCE 
 
 THE MINIMUM WAGE BECAUSE WEACTUALLY BELIEVE IT COULD LEAD 
 
 TO NAZISM. 
 
 YEAH, NAZISM. 
 
 WE'RE THAT ( BLEEP ) OUT THERE. 
 
 WE'RE KOCH INDUSTRIES, THE NEXTGENERATION OF ROBBER BARONS 
 
 BENDING THE DEMOCRATIC PROCESSTO OUR WILL SINCE 1980. 
 
 OH, AND OUR BROTHER DAVID LIKESBALLET. 
 
 ( LAUGHTER )( APPLAUSE ) 
 
 >> Jon: WELCOME. WE'LL BE RIGHTBACK.
– Jon Stewart just realized the Koch brothers have been running ads for Koch Industries during the Daily Show—so Wednesday night he ran the ad in full ... then ran a slightly different version: "We're Koch Industries: not just an energy company, we're in your food, in your pants, and in your home. And if there's a way to monetize your thoughts, we'll find it. ... You won't always see our names on our campaign ads, because the politicians we own say that's OK. ... We can't raise your little girl for you, but we can hand-pick her school board and approve her textbooks. And when she lands her first job, we'll be fighting to reduce the minimum wage, because we actually believe it could lead to Nazism. Yeah, Nazism. We're that f---ing out there. We're Koch Industries, the next generation of robber barons, bending the democratic process to our will since 1980." As the Washington Post points out, the Koch ads started airing in June, and an exec insisted last month they're not intended as part of a PR war, but rather to highlight jobs available as the company grows. At the Consumerist, Laura Northrup raises some questions: "Will Koch Industries fire back? Will they keep running their ad, even though it’s sure to give many regular viewers giggle fits now? Did Comedy Central and its corporate parent Viacom know ahead of time that one of its most popular programs was about to bite one of the many hands that fund it?"