Another day, and another record for Apple's stock. 
 
 Shares of Apple (AAPL) topped their day-old all-time high, hitting $696.82 Friday amid strong enthusiasm for the iPhone 5. 
 
 Apple unveiled its new faster and thinner iPhone earlier this week, and pre-orders for the new device sold out in less than an hour when they began Friday at 12:01 a.m. Pacific (3 a.m. ET). Last year, it took 22 hours for pre-orders to sell out. 
 
 Analysts on Wall Street are predicting the new smartphone will be a major success. 
 
 Related: 4G iPhone 5 sounds death knell for 3G ||||| We recently wrote that following all the leaks and rumors leading up to the iPhone 5 unveiling, the only thing more predictable than the new iPhone itself was people’s reactions to it. Well, the only thing even more predictable than response to the iPhone 5 was the fact that preorders would sell out quickly. Apple (AAPL) made preorders of its new iPhone available on apple.com at 3:01 a.m. EDT, 12:01 a.m. PDT and in less than one hour, the company’s initial stock of new iPhones for Verizon Wireless (VZ), AT&T (T) and Sprint (S) was depleted. Disappointing indeed. Shipping time for new orders placed on Apple’s website slipped to two weeks just before 4:00 a.m. EDT, where it remained at the time of this writing. Verizon, AT&T and Sprint each still quoted launch-day delivery for new iPhone 5 preorders placed as of 8:15 a.m. EDT Friday morning. 
 
 UPDATE: Verizon ran out of launch-day stock late Friday morning, and AT&T sold out of its preliminary iPhone 5 inventory just before 1:00 p.m. EDT on Friday. 
 
 UPDATE 2: Sprint is now quoting delivery times of up to 2 weeks for new iPhone 5 preorders.
– We're not sure if this means it's going to save the economy or anything, but the new iPhone looks like a sales hit; it sold out in less than an hour on Apple.com, BGR reports, despite bellyaching from pundits that it was too incremental an upgrade. The feat is especially impressive given that preorders went up at 3:01am Eastern. Of course, there are other places online where the phones will be available. As of this writing, preorders still appear to be available from AT&T, Verizon, and Sprint. Not surprisingly, Apple shares hit a record high today, CNN reports: $696.82.