Seeking out cost-conscious consumers who have gravitated toward inexpensive Android phones, Apple unveiled a much-anticipated cheap model in its popular iPhone series, dubbed the iPhone 5c, at a media event at its Cupertino, Calif. headquarters on Tuesday. 
 
 The iPhone 5c is the first of its kind, coming in a variety of bright colors rather than just white and black. Its casing is made of plastic, rather than the high-strength metal that protects its more expensive cousin, the iPhone 5s, which was also shown to the public in Cupertino. The 5c will be available in white, blue, green, rose and yellow. 
 
 "The entire back and sides are made from a single part," Phil Schiller, Apple's senior vice president of worldwide marketing, said at Tuesday's event. There are no seams, and the casing is made of polycarbonate reinforced with steel, and is described as "solid" and "dense" feeling. 
 
 The iPhone 5c measures 4 inches diagonally, the same as the iPhone 5, and has an 8-megapixel camera like the iPhone 5. 
 
 This 16G iPhone 5c will cost $99 and the 32G will cost $199 with a two year contract. While it's not actually "cheap," it is definitely less expensive than Apple's other new phone, the iPhone 5s. There are also six different colored cases will cost $29, which you can mix and match with different colored iPhone 5c's to create different color combinations. The cases have circular cutouts so you can see the color of the iPhone. 
 
 The iPhone 5c will be similar to the iPhone 5 in many ways, with a 4-inch display and and 8-megapixel camera. It does not have the fingerprint sensor that is featured on the iPhone 5s. Like the iPhone 5s, the 5c will feature Apple's new operating system, iOS 7. 
 
 Apple said that pre-orders for both lines of iPhone begin on Sept. 13. The two phones will go on sale to the public one week later, on Sept. 20. 
 
 With the iPhone 5c, Apple hopes to break into markets it has yet to conquer, specifically in China and India, where Apple has been losing out to cheaper, Android-powered smartphones made by Samsung and others. With a less expensive iPhone, Apple hopes to grow its popularity in less developed and poorer areas of the world. 
 
 Last week, a factory making parts of the iPhone 5c was tied to labor abuses in China. The China Labor Watch, a non-profit group, found that a U.S.-owned factory was not providing safe and fair environment for its workers. Many of the factory's workers are expected to stand over 11 hours a day and work up to 110 hours of unpaid overtime a month. 
 
 More news from Apple's big event: 
 
 
 
 See some photos of the iPhone 5c from Apple's presentation below: 
 
 More photos on HuffPost: ||||| 14.45: Marc Rogers, Principal Security Researcher at Lookout, has put together a list of the pros and cons of fingerprint technology. He says: 
 
 Fingerprints can be a useful addition to security but their value depends highly on the type of fingerprint reader and how it’s is being used - for example the best use of a fingerprint is to provide a convenient way to unlock something in a medium to low security scenario. 
 
 Pros: - You always have your finger print with you. - A high entropy fingerprint reader is better than a 4 digit pin code. - It’s easy to use. 
 
 Cons: 
 
 - It is already possible to lift and duplicate fingerprints and this technology is only going to improve with time. As such its suggested that fingerprints should not be used as the sole credential in a high security scenario unless enhanced through the use of a PIN code or other secondary factor of authentication. 
 
 - Thieves in some regions have worked out that you can force a victim to unlock a secured device, and in some extreme cases have also mutilated victims in order to steal their fingerprint. 
 
 - Low entropy fingerprint readers provide little benefit over a 4 digit pin code. 
 
 The best way for a manufacturer to leverage biometric security features such as a fingerprint would be for them to use this as a foundation from which additional security can be built into device features. Unlocking a device with a fingerprint, if done right, can be much more convenient than entering a pin code multiple times a day. However as mentioned in the "cons" above, the risk of a replay attack cannot be ruled out and as such it would be best to see this feature offered as an enhancement to existing pin/passphrase security. 
 
 15.39: Commenting on iOS 7 back in June, The Telegraph's Consumer Technology Editor Matt Warman said: 
 
 What Apple has done is show that it can cater to its own loyal fan base as well as they demand, and what that means in practice is that it's a beautiful operating system, there is now almost no reason why an Apple user would want to go somewhere else for something that looks on screen as lovely as the hardware feels in the hand. 
 
 15.35: The iPhone 5S will run Apple's iOS 7, which is a striking departure from previous versions of the operating system. The new software has been designed to make the iPhone appear bigger, as its features take up the entirety of the screen. A new "control centre" on the phone will enable users to adjust its settings with just one swipe from the bottom of the screen, and text will appear sharper. 
 
 Jason Jenkins, editor of CNET, says: 
 
 In many ways, the most exciting part of Apple's launch has already happened. The new version of the phone's operating system, iOS 7, was announced a while ago, and whatever the new hardware looks like, the new software will make it feel very different to what you buy today. 
 
 In fact, there is a danger existing owners may hate the new look: it's a very big change, and I'm not sure people that buy iPhones are the same people that enjoy learning completely new menu systems. 
 
 More details on Apple's iOS 7 operating system are available here: iOS 7: Apple unveils new operating system 
 
 15.29: Watch out for camera announcements later. According to SlashGear, we can expect the iPhone 5S to have an 8-megapixel camera with a wider f/2.0 aperture lens and support for 1080p HD video recording. However, earlier leaks suggested a possible 12- or even 13-megapixel camera. 
 
 15.25: The iPhone 5S is expected to include a 64-bit A7 processor, which would mean that the new iPhone will run approximately 31 percent faster then previous models. The model will also have 2GB of RAM, keeping up with most of the premium offerings in the Android markets, and faster 4G LTE connectivity, according to reports. 
 
 15.16: Several Telegraph readers have expressed concerns that the fingerprint reader feature would allow Apple to pass on biometric information to the US National Security Agency (NSA). 
 
 Biometrics have been used in consumer electronics for several years, although their mainstream adoption has been very low. A fingerprint sensor on the next iPhone could massively boost uptake of the technology. 
 
 15.12: David Webber, managing director of financial services software provider Intelligent Environments, predicts that Apple’s new iPhone fingerprint scanner is set to trigger a huge upswing in the number of Brits accessing their bank accounts via a mobile phone: 
 
 According to our research, two fifths (40%) of UK consumers would be more likely to access their bank accounts via a smartphone if it had a built-in fingerprint scanner, that’s equivalent to over 18.4 million UK consumers. 
 
 Currently, more than a quarter of Brits (27%) avoid using digital banking altogether due to the hassle of using a pin sentry or card reader to access their account. In fact, as many one in eight (13%) are effectively locked out of their account as they’ve lost their pin sentry. 
 
 Biometric authentication will change all this. The new iPhone will do for passwords what iTunes did for CDs. It won’t be long before the majority of mobile devices incorporate biometric authentication and with banks keen to ensure the highest levels of security for their customers, it will be interesting to see which bank will be the first to integrate it into its mobile banking apps. 
 
 15.08: Separate high-resolution images published last week by Australian teenager Sonny Dickson, (who has been behind a number of high-profile Apple leaks), show a circular component that is presumed to fit underneath the iPhone home button, with a fingerprint scanning mechanism at its centre. 
 
 15.07: One of the more controversial features expected in the iPhone 5S is a fingerprint sensor, which could be used for unlocking the homescreen or confirming identity for payment from the App Store or other outlets. 
 
 The latest leaked images of the hotly anticipated iPhone 5S appear to show a silver ring encircling the home button, which is thought to be part of the fingerprint sensor: 
 
 15.00: It is though that the cheaper iPhone 5C model could help Apple mount an assault on the massive and booming Chinese smartphone market. Telegraph Media, Telecoms and Technology Editor Chris Williams reports: 
 
 In a signal of intent, Apple will hold its first media event in Beijing, nine hours after the global showcase at its headquarters in Cupertino, California. The company has been preparing the ground for a big push in China for some months. In April, it bowed to Chinese government pressure and issued a public apology over its iPhone warranty policies. 
 
 In an open letter, Cook said: "We always bear immense respect for China and the Chinese consumers are always our priority among priorities." 
 
 Read his full analysis here: New iPhone: Will Apple take on China? 
 
 14.50: We're also expecting a gold version of the iPhone 5S. The device is unlikely to be "a totally blinged-out gold," according to TechCrunch's MG Siegler, but a more subtle "champagne" colour - similar to the previously released gold iPod Mini. Here is a mock-up of what it could look like by iMore: 
 
 More info here: Apple iPhone 5S: 'new champagne gold colour coming' 
 
 14.46: Some new colours in Apple's iPhone line-up could be refreshing. Until now, Apple has only offered the iPhone in black and white, (or 'slate' and 'silver' for the iPhone 5). However, a number of photos showing colourful plastic rear shells alleged to be for Apple's rumored lower-cost iPhone 5C have surfaced in recent weeks: 
 
 14.42: As usual, rumours and leaks about the new iPhone started surfacing months ago. Apple is expected to launch at least two devices today – one a high-end replacement for the iPhone 5, and one a low-end cheaper model with a plastic case, aimed exclusively at developing markets. 
 
 14.35: The notoriously secretive company that started the new era of touchscreen mobile phones faces criticism that it has lost its ability to innovate, and is failing to address the burgeoning Chinese market. It is also under growing pressure to fight back against Samsung’s ever-growing range of products that now includes a smart watch, the Galaxy Gear, and an improved tablet featuring handwriting recognition. 
 
 14.30: Apple's iPhone launch event is due to start in Cupertino, California in about three and a half hours. The Telegraph will be bringing you all the news, as it happens, here. ||||| Members of the media and Apple employees wait outside Apple headquarters in Cupertino, Calif., for the company’s news conference. 
 
 Sept. 10, 2013 Members of the media and Apple employees wait outside Apple headquarters in Cupertino, Calif., for the company’s news conference. Marcio Jose Sanchez/AP 
 
 The consumer device maker introduces its latest smartphone models, this time including a discount version, and tells users when they can download iOS 7, the new operating system. 
 
 The consumer device maker introduces its latest smartphone models, this time including a discount version, and tells users when they can download iOS 7, the new operating system. 
 
 The consumer device maker introduces its latest smartphone models, this time including a discount version, and tells users when they can download iOS 7, the new operating system. 
 
 Apple unveiled two new versions of its flagship iPhone on Tuesday, including a lower-cost smartphone aimed at price-conscious customers in fast-growing overseas markets. 
 
 Six years after it entered the smartphone market, Apple is shifting strategies to appeal to a more fragmented audience and threats from low-cost competitors. With the introduction of the cheaper phone, the iPhone 5C, Apple is targeting a younger, less-affluent audience. It is also offering a traditional upgrade, the high-end iPhone 5S, for its core audience of gadget lovers. 
 
 The entire smartphone industry is grasping at ways to lure buyers for their most expensive — and most profitable — models as U.S. and Western European markets become saturated with established smartphone owners. 
 
 “It’s not a growth market as it was five years ago,” said Gartner analyst Carolina Milanesi. 
 
 In key markets, Apple, which traditionally releases one premium smartphone model per year, has been losing market share to low-cost smartphone makers such as ZTE, Lenovo and Xiaomi. Estimates from Gartner showed that, in the most recent quarter, Samsung picked up 31.7 percent of the global market, compared with Apple’s 14.2 percent. 
 
 The iPhone 5C will come in several new colors, including yellow, blue and pink, which should appeal to younger buyers. It will start at $99 on a two-year contract — the same price point that Apple used to offer for its older phones. 
 
 But Apple’s downmarket strategy comes with risks. By offering a lower-cost version of the iPhone, Apple could cheapen its brand or cannibalize demand for its more expensive model, analysts have said. 
 
 In this case, the iPhone 5C may not be cheap enough to attract true bargain hunters. In many overseas markets, wireless providers do not subsidize the cost of the phone, which will retail at $549. 
 
 Still, because the phone, which is made of plastic rather than glass and aluminum, is cheaper to make, Apple should be able to boost its profit margin, Milanesi said. 
 
 “It’s more about margins and longevity than uplifting their place in the market,” she said. 
 
 As for the iPhone 5S, which will start at a contract price of $199, Apple is offering several upgrades from its previous model, including a new gold color. That phone comes with a chip that measures motion and environmental information, which Apple is using for health and fitness apps. 
 
 It also includes a new fingerprint sensor known as “Touch ID.” Users will be able to teach the iPhone to recognize fingerprints and even use that information to authenticate App Store purchases. Apple is marketing the fingerprint technology as a step forward in security — an attribute that could help it appeal to business consumers. 
 
 But it’s unclear whether the fingerprint sensor is any more secure than a four-digit PIN number, said Scott Matsumoto, a principal consultant for the software security firm, Cigital. “It just substitutes one thing for another,” he said. 
 
 The new technology could also raise privacy concerns. Apple has said that it won’t store fingerprint data on its servers — only on the devices themselves. But consumers may still want to think carefully before allowing their phone, and Apple’s App Store, to gain access to such unique identifying information, said Jeff Chester of the Center for Digital Democracy. 
 
 “Apple’s new product should spark a much-needed debate on how much personal information has to be collected from us and the need for comprehensive privacy legislation,” he said. 
 
 The new phones were announced Tuesday afternoon at an Apple event in California. They will be available for sale Sept. 20 in more than 100 countries and on 270 carriers — including in the all-important China. 
 
 Following Apple’s announcement, company shares dipped nearly 3 percent. It closed down about 2 percent at $494.64 per share.
– Apple is hoping its new, cheaper iPhone can make plastic cool. As expected, Apple unveiled two new iterations on its popular smartphone today, the premium 5S, and the budget-friendly 5C. "The iPhone 5C is beautifully, unapologetically plastic," designer Jonathan Ive said, according to the Washington Post. Here's everything you need to know from the unveiling: The advent of the new iPhones will put the iPhone 5 out to pasture, but, curiously enough, not the 4S. As predicted, the 5S will come with a new stainless steel fingerprint-reading home button. You'll be able to use it to unlock the phone or make purchases. The fingerprint data will not be stored on Apple's servers, which means that "presumably the NSA can't tap it," the Telegraph observes. The 5S will be available in not just gold, but silver and "space gray" as well. Black will no longer be an option. The 5C, meanwhile, will come in what the Huffington Post quips are "candy colors": white, blue, green, rose, and yellow. The 5S will boast a powerful A7 chipset, and run 64-bit software. It's five times as fast as the iPhone 5 and 40 times faster than the original iPhone released six years ago. But not everyone's impressed: "They're talking about specs because they fear smartphones are becoming Good Enough," Matthew Yglesias argues. The 5C will have the same screen, camera, and A6 chip of the iPhone 5. "Looking at the specs of the 5C, it becomes clear why the 5 was retired," analyst Carolina Milanesi observes. "This is NOT the cheap product that many expected." The 5C will start at $99, while the 5S will start at $199, with a new contract. The 4S will be available for free, again, with a new contract. Apple stock is plunging following the event, and Business Insider writer Steve Kovach thinks it's because the market is disappointed that the 5C, which will cost $549 without a contract, will be too expensive for emerging markets.