Pepsi Aims to Spice Up Your Soda With This New Flavor 
 
 Cinnamon -flavored Pepsi is on the way to spice up your local grocery aisle. 
 
 Starting May 22, the company will launch Pepsi Fire, a spicier version of its original cola soft drink. The limited-edition soda will be available for eight weeks. The added cinnamon kick appears to emulate Fireball Whisky, minus the alcohol. 
 
 "Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste," Pepsi director of marketing Lauren Cohen said in a statement . 
 
 The special soda will also be transformed into a Pepsi Fire Slurpee at various 7-Eleven locations across the country. Early reviews suggest the flavor might miss the mark, at least in Slurpee form. According to one self-described "soda enthusiast" on Instagram , the Slurpee received "4 thumbs down." 
 
 Pepsi Fire will be sold in 20-ounce bottles and 12-ounce cans in packs of 12. ||||| To break up your regularly scheduled summer trends content, here we have something that definitely won't be the hit of the summer. 
 
 Pepsi has announced a new cinnamon-flavored soda that will be in stores nationwide for eight weeks starting May 22. According to the press release, the new Pepsi Fire is supposed add "an unexpected and spicy twist to our classic cola taste." 
 
 SEE ALSO: Someone threw a Pepsi can at police IRL during a protest 
 
 Image: PepsiCo Image: PepsiCo 
 
 This is either Pepsi's attempt to get back into our good graces after the Kendall Jenner ad fiasco or their attempt to make a non-alcoholic version of fireball whiskey. But it really doesn't matter what Pepsi was trying to go for because the result is just bad. Unequivocal bad. 
 
 Why does Japan get refreshing, delicious flavors like @pepsi Sakura but we get this cinnamon Pepsi Fire trash? — Kat (@LoveFoodSims) May 15, 2017 
 
 I just tried @Pepsi Fire. I had a sip. It’s like someone was like “Let’s mix Pepsi & Fireball, but take out the fun of Fireball.” #ifeelsick — Stephanie Miller (@thegingerpire) May 15, 2017 
 
 And as if it couldn't get worse, Pepsi Fire is available in Slurpee form. 
 
 Have you ever gotten a whiff of a certain liquor & it reminds you of the time you almost died. That's what the new @pepsi FIRE did to me 🙅🏻 pic.twitter.com/eEbdGcElx1 — Z104 Ashley (@ashleyz104) May 11, 2017 
 
 7/11, WTF Slurpee flavor is Pepsi Fire... 
 
 
 
 You got rid of Piña Colada for that shit? — Brianna Larkin (@brimarielarkin) May 3, 2017 
 
 If you choose "Pepsi fire" as a slurpee flavor at 711, chances are we wouldn't get along — Stella Psomias (@stella_pso) May 14, 2017 
 
 We never thought we would say this, but we hope the unicorn frappuccino comes back. Anything to save us from this.
– Strike two for Pepsi? A month after becoming the laughingstock of advertising, the company has debuted a new soda flavor for summer that Mashable describes as "unequivocal bad." Pepsi Fire, which will be stocked in stores for eight weeks beginning May 22, is a cinnamon-infused soda that tastes like "Fireball Whisky, minus the alcohol," reports Time. And consumers aren't too sweet on it. As one tester puts it, it's "the most disgusting drink I've ever had." The soda, which Pepsi says has "an unexpected and spicy twist," will be sold in 12-packs of cans and 20-ounce bottles, and as a Slurpee flavor at 7-Eleven.