It's already on the big screen, but now a 3D image is being used on the streets of West Vancouver in an attempt to jolt reckless drivers into reality. 
 
 Motorists travelling on 22nd Street in West Vancouver will be confronted with a 3D image of a little girl chasing a ball in the street starting next Tuesday. The girl will be an optical illusion, but the scenario is very real, according to David Dunne of the BCAA Traffic Safety Foundation. 
 
 'We need to expect the unexpected because anything could happen, whether it is a 3D image on the road ... or whether it's a live child or a dog running in front of the car, these are all things that we have to be able to control for in a vehicle," Mr. Dunne said. 
 
 The foundation is partnering with Preventable, a safety advocacy group, and the District of West Vancouver to install Canada's first ever 3D image aimed at driver safety. 
 
 The display, which costs $15,000 to run, will be installed in a school zone on 22nd Street, just north of Inglewood Avenue, and very close to École Pauline Johnson Elementary School. It will be in place for one week. 
 
 The 3D image will look like an indistinguishable mark from far away, but by the time the driver is within 30 metres, the image of the girl and ball will become clear. 
 
 "You'll see this image start to rise off the pavement and it will look like a little child is crossing the street. As you get closer to the image, the image recedes into the pavement," Mr. Dunne said. 
 
 The back-to-school season was chosen because September and October are the months that see the most child fatalities, Mr. Dunne said. Plus, parents are often the worst offenders, speeding, pulling u-turns and talking on cellphones, he said. 
 
 The key to prevention is changing attitudes, according to Mr. Dunne. The image is meant to provide a surprising physical reminder that drivers need to have an attitude of safety and caution. 
 
 Traditional safety messaging just does not seem to be getting the job done, according to both Mr. Dunne and the District of West Vancouver. 
 
 "It's been an ongoing challenge for traffic-safety engineers to try and get vehicles to slow," said Brent Dozzi, manager of roads and transportation. "The static messaging that we do becomes part of the landscape and it's on the periphery." 
 
 The city has also planned some safety parameters around the 3D image, which adds another potential distraction for drivers. 
 
 Mr. Dozzi said the drivers will be able to tell something is on the road at a far distance and will have enough time to stop safely when they realize it is an image of a little girl - if they are travelling at the posted speed limit of 30 km/h. 
 
 The city and Preventable will also have a sign notifying drivers that there is a traffic safety program ahead, he said. The West Vancouver Police, who support the initiative, will also be on hand to patrol the area. 
 
 Drivers should be driving defensively at all times, according to Mr. Dozzi. 
 
 "As a driver, pay attention and drive like a ball, or a car pulling out of a side street, or a child could run out on the road at any given time." ||||| Open records requests found at least 10 truck rollovers or sideswipes in the last year and a half 
 
 At least 25,000 drivers use the ramp from Interstate 285 southbound onto Interstate 20 eastbound each day. But thousands more feel the impact when trucks tip over during the nearly 180-degree curve. 
 
 A Channel 2 Action News investigation found it's not just coincidence. 
 
 Investigative reporter Jodie Fleischer filed open records requests and found at least 10 truck rollovers or sideswipes in the last year and a half. Five trucks rolled over between this past November and January in the same location. 
 
 "It's like deja vu," said WSB traffic reporter Mark Arum, "That interchange has kept me in business for 18 years." 
 
 Arum says has seen everything from beer, to eggs, to cattle, to auto parts tumble onto that DeKalb County ramp. 
 
 It has as many tire marks on the walls as it does on the roadway. 
 
 Our camera rolled as even cars struggled to say in their own lane. 
 
 "I'm not an engineer," said Arum, "But common sense says there's something wrong there." 
 
 So Fleischer asked an actual engineer to go out and take a look. 
 
 Herman Hill worked for Georgia's Department of Transportation for 15 years, and now works as a road engineering consultant. 
 
 "We have other ramps like this in the Atlanta area, so it's not that this is a horrible design," said Hill. 
 
 First he checked to make sure the ramp was constructed properly, and to the specifications that GDOT wanted. 
 
 Next, he measured the slope to see if resurfacing projects over the years had made the ramp steeper. 
 
 But the two problems he did find didn't require any fancy equipment ... just a car. 
 
 "If you have that straightaway entrance into it, it can confuse people," said Hill. 
 
 The first problem 
 
 Hill says more than half a mile of straightaway leads into the curve, which typically makes drivers drive faster. 
 
 Plus, the view is blocked by trees, so the curve doesn't really come into view until you're already in it. 
 
 "We're coming off 285, we're probably going 70-75," remarked Hill. 
 
 The warning signs recommend 35 miles per hour. 
 
 "I'm down to 30 right now," said Herschel Evans, a North Georgia trucker who allowed Channel 2 to ride along on that ramp. 
 
 He pointed out some of the same issues. 
 
 "This sign coming up to this ramp, where it says I-20 Augusta-Atlanta, it's showing a straight line," said Evans, "It doesn't allude to that it's going to be almost a 180 [degree curve.]" 
 
 Most of the rollovers happen in the first few feet, meaning the curve is catching truckers by surprise. 
 
 A higher center of gravity and a heavy load can make a truck more difficult to maneuver at the last minute, so truck drivers cannot typically react as quickly as car drivers can. 
 
 "The priority there is to get that message to the people approaching a half a mile away here that we've got a problem ahead," said Hill. 
 
 GDOT plans to install six truck tipover signs at the beginning of that straightaway, along with new speed advisory signs, including flashing lights. 
 
 The second problem 
 
 "Your driver expectancy can be that I'm going straight ahead," said Hill. 
 
 There is one lane of highway to the drivers' right that does continue straight. 
 
 If the driver can't see the curve, they might think the straight lane is theirs. 
 
 GDOT says a state engineer spotted it too. 
 
 "There's a bit of an optical illusion when you're taking that straightaway into that ramp where if you don't notice the curve coming, and you're looking straight ahead it looks as if the road continues," acknowledged Dale. 
 
 She says GDOT plans to install reflective panels along the median wall to block that view, so drivers will slow down and concentrate on the coming curve. 
 
 Dale said, "We really hope that will be another step we can take in increasing safety here." 
 
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– Between November and January, five trucks rolled over on a single highway ramp in Georgia's DeKalb County. "I'm not an engineer," says a WSB-TV traffic reporter, "but common sense says there's something wrong there." Now experts may be able to explain it. There are two key issues, says a road engineering consultant. For one thing, the curve on the ramp linking Interstate 285 southbound and Interstate 20 eastbound comes right after more than half a mile of straight highway—and drivers tend to speed up on straightaways, meaning they're in some cases going as fast as 75mph when the curve (recommended speed 35mph) comes upon them. Trees add to the problem, making it hard to spot the curve in advance. The second issue is that drivers' eyes seem to trick them, and it's something a state engineer noticed. A lane to the right of drivers (on the other side of a low median barrier wall) keeps going straight as the ramp's lanes curve. "There's a bit of an optical illusion … where if you don't notice the curve coming, and you're looking straight ahead, it looks as if the road continues," says a rep for GDOT. It plans to take action: GDOT says it will install six truck tip-over signs and new speed warnings. As for the optical illusion, officials will shield the problematic lane from view by placing reflective panels atop the median wall. Interestingly, optical illusions have also been used to achieve the opposite effect: safer driving. These have ranged from a 3D image of a girl chasing a ball into the street, as the Globe and Mail reported in 2012, to "hash marks" spaced to trick drivers.