WINNEMUCCA, Nev., Oct. 9 (UPI) -- A legal sex-trade operator in Nevada has listed two of the three brothels he's selling on Craigslist for $2,000,000 for both businesses and all liquor and vice licenses. 
 
 The Wild West Saloon & Brothel and the Villa Joy Brothel, both located in Winnemucca, Nev., are being sold as "turn key" operations according to the ad posted on Craigslist. 
 
 "FOR SALE 2 million dollars Licensed and legal bar/brothel in North Central Nevada I have Two brothels that are turn key, Wild west saloon and brothel and Villa Joy brothel and a all [sic] nude gentlemen's club. with three more brothel licenses available with about 9 acres of land in the city of Winnemucca Nevada. l We [sic] are one of the busiest houses in the state (Winnemucca Nevada) It's Legal in Nevada" 
 
 The owner is also selling the Pussycat Ranch, another Winnemucca bordello, for an undisclosed amount. The Pussycat Ranch has a five-star rating on Yelp!, with the only written review describing the business as "petting-friendly and kind to strays." ||||| During a recent staff meeting at Sheri’s Ranch in Pahrump, Nevada, a sex worker named Erin educated her colleagues on the ins and outs of using, then cleaning, a prostate massager. It was a routine meeting, even if wielding the S-shaped device would be anything but. 
 
 At Sheri’s, the madam asks one of her courtesans to give a skill-sharing seminar every two weeks. More than 75 women tour through the bordello’s 25 slots – some commuting from as far away as Florida, Hawaii, Germany, South Africa, Thailand – even Fiji. It’s a diverse and worldly group, which allows for some interesting cross-pollination – it’s akin to a conference of carnal knowledge, 60 miles outside Sin City. 
 
 Erin, a ginger-haired 26-year-old, used to sell sex toys for a living, so erotic gadgets are her specialty. The bondage experts show the other girls the ropes. Veteran ladies of the night give coaching on the finer points of providing an “experience”. 
 
 As a US marine corps veteran, Erin needed advice on expressing herself when she first arrived. 
 
 “In a party, you want the customer to know you’re enjoying what’s happening,” she said. “Once I started being more vocal, the customer was more satisfied.” 
 
 I have to admit, I didn’t expect this much polish and savvy from a small-town brothel. The establishment employs a PR man, and a madam who sounded like she attended Stanford Business School. The ranch, it turned out, is the Yankee Stadium of sex work. 
 
 Facebook Twitter Pinterest Sheri’s Ranch workers in Playland. Photograph: Daniel Hernandez 
 
 To hear about the recent hardships in the Nevada brothel industry I needed to travel further north, to the proverbial bush leagues in rural areas, where several houses of iniquity have closed down in recent years – including Angel’s Ladies, Bikini’s Brothel, and the celebrated Shady Lady in late 2014. 
 
 In 1985 – the industry’s heyday – there were 34 licensed brothels in Nevada. The number now stands at 19. A lobbyist named George Flint speculated that websites have allowed escorts in Las Vegas to take over the market. He believes, too, that the truckers and other working-class men who brothels rely on haven’t recovered from the recession. 
 
 But those theories don’t hold up to Sheri’s success. Despite sitting an hour’s drive from the escort capital of the world, it manages to enjoy a steady stream of blue-collar and middle-class clientele. One-percenters too. 
 
 The simplest explanation for the recent closures is that the industry is experiencing a Darwinian, survival-of-the-freakiest moment. The ranches with a wherewithal to embrace sexual trends and online marketing are thriving, while their competitors languish or die. 
 
 I caught a glimpse of what a hyper-ambitious brothel looks like when I toured Sheri’s. You walk through their doors, into a foyer with a grand piano and Victorian furniture. Would you care to be locked in a cage, then flogged? Lusting to receive a Japanese nuru massage, or exercise latent student-teacher fantasies? There are rooms catering to all three of those. In a building named Playland, they have a classroom stocked with rulers and paddles, a cheerleader locker room, and a secretary’s desk adjacent to a boss’s office. 
 
 Even the mundane “girlfriend experience” (a popular request on Christmas Day) is catered to, with a room set up for games of naked Wii. 
 
 “Smaller rural brothels just can’t compete,” said Christina Parreira, a former working girl who now studies the sex trade as a doctoral student at the University of Nevada, Las Vegas. “They don’t have dungeons or hot tub rooms, just bedrooms and maybe a massage room. The other problem with the places that closed is that they had a fixed-price menu. At a bigger place, each individual girl charges whatever she wants – the sky’s the limit.” 
 
 Yet, it’s not as though the mom-and-pop brothels have failed to innovate. 
 
 The Shady Lady was celebrated last year as the first of its kind to employ a male gigolo, or “prosti-dude”. The young man occupied a “rooster’s cottage” in the back of the ranch where he stipulated that he receive only female clientele. Working girls rarely discriminate against same-sex patrons, so this bothered his cohorts, and indeed may have been his downfall. Despite receiving exhaustive media attention, including a visit from an undercover New York Post reporter, the prosti-dude had fewer than 10 appointments in two months. He quit to pursue a career in porn. 
 
 When the Shady Lady closed down this past December, its owner told the Pahrump Valley Times that her heart wasn’t in it any more. In 2007 she had complained to the same newspaper that big houses of ill repute make all the money while the small operations are “dying on the vine”. 
 
 I got on the phone with Phil Maita, a gruff 72-year-old brothel man who said he’d been in the “girly business” since the age of 17. He acquired the Wild Cat Brothel in Mina, Nevada, out of foreclosure two years ago. “I’m having a tough go of it,” he said. 
 
 He then proceeded to blame the women. 
 
 “When I have the right girls I do fine, but these girls aren’t schooled very well,” Maita said. “They don’t know how to talk to customers, they don’t know how to present themselves. They just walk in a place and hope to God someone will want to have sex with them for money.” 
 
 Maita doesn’t employ a madam, and it seemed fair to assume there were no skill-sharing seminars going on. He claimed that when he gives the prostitutes advice, they rebel and do the opposite. 
 
 “I’m better off not talking to them at all,” Maita said. 
 
 I asked about changes to the facility or its business model. Instead of having the women line up, which conjured images of a slave trade, he said, the prostitutes now mingle with customers. Maita installed new signage, fixed a Jacuzzi, keeps the place clean and well lit. He installed televisions showing pornographic movies. 
 
 “I got music playing throughout the building,” he added, “so that when you walk in it’s not totally dead. You’re walking into some sort of life.” 
 
 But how would that allow him to compete with the likes of Sheri’s? I asked. Or with Denis Hof, the mogul whose establishments are featured on HBO? 
 
 “I don’t think I’m getting high-rollers. My dumpy little place is not that sharp, to tell the truth,” Maita said. “I got a flat-back joint more so than a high-end whorehouse.” 
 
 I asked him to explain the term “flat-back joint”. A question that inspired a groan. 
 
 “Flat-back joint! Where the girl lays on her back and gets the money. In other words, she ain’t got nothing else to offer,” he said. “She doesn’t have any charm, any looks. No conversation. No jewelry. No rhinestones. No flash. 
 
 “How old are you?” Maita asked. “Jesus Christ, you act like you never heard nothin’ before.” 
 
 As unpleasant as he sounds, at least the septuagenarian said he will “take a beating” for a prostitute if a customer gets out of line. It’s a dangerous business, Maita noted, and so there are cameras throughout the property, a security measure lacking in the illegal sex trade. 
 
 Facebook Twitter Pinterest Allissa in a ’60s-themed party room. ‘You get to play characters you wouldn’t get to play anywhere else.’ Photograph: Daniel Hernandez 
 
 For better or worse, there are fewer controlled environments where women can do sex work now. And while most prostitutes would prefer to be at a pleasure palace such as Sheri’s, the bordello license allows for only 25 working girls at a time. The competition is stiff. 
 
 “I started out as an escort in Seattle, where I came from,” said Allissa, a 26-year-old brunette. “I left because of the sketchiness, just the constant worry that something was going to happen. And I never looked back.” 
 
 She and the other courtesans at Sheri’s Ranch seemed genuinely happy with their arrangement, which allows them to take extended vacations since they have to work a minimum of only 10 days a month. 
 
 They were also grateful to do more than engage in sex. “You get to play characters you wouldn’t get to play anywhere else,” Allissa said. “I get to be the naughty student or secretary or cheerleader. You get to kind of act.” 
 
 An Australian courtesan, Emma, said working in Nevada was superior to her home country, where prostitution is also legal. Places like Sheri’s make more of an effort, she said, to make the experience a special event. “In Australia, people come in on their lunch break for 20 minutes then leave. We don’t get the chance to get to know them”, Emma said. 
 
 Women at Sheri’s communicate with incoming customers for months, organizing in minute detail how the occasion will unfold. It’s staggering how theatrical the work can be. Some men write scripts for courtesans to memorize and act out – and even mail in costumes. Allissa dressed as Cat Woman for a party with a Clark Kent-Superman. Others have played Wonder Woman, Poison Ivy, or Princess Leia. 
 
 This level of service attracts many a first-timer, I’m told. Once, a terrified 58-year-old virgin walked through their doors, an adventure he blogged about for Sheri’s website. He’s a regular now. 
 
 Sheri’s courtesans are lucky too, they say, not to be struggling to save money to do something different with their futures, working in some dusty hovel off a lonely stretch of desert highway. 
 
 Christina Parreira, a former sex worker working on a doctorate in sociology, visited one of those beleaguered sites with her husband. They spent a day at the brothel’s pool, and were shocked not be offered so much as a tour. They left saddened by the scene. 
 
 “We were only there for research, but they didn’t know that,” Parreira said. “At the brothel where I worked, that is unheard of. A client comes in, you go and greet them. You start the hustle. What they do in my opinion is bad business.” 
 
 Then there’s Sheri’s – where in the middle of a serious interview, Allissa looked at me and recommended booking a session with her. I declined, announcing that my partner and my journalistic integrity wouldn’t allow it. There would be no special massage for me. ||||| 24 
 
 10551 Homestead Rd 
 
 Pahrump , NV 89061 
 
 
 
 (866) 820-9100 
 
 The women are gorgeous and friendly for the most part but make sure you mortgage your house before you go because you'll need the cash. 
 
 The girls here are pretty cool. Some of them will sit and talk. I will say this, if you're going to uber, they will drop you off for about $80. Good luck getting back. A taxi will cost you twice as much, easily. Make plans to drive yourself. Don't get drunk and it'll be the best decision you've made. Otherwise,you can use the limo service, but the girls will charge you more for that. Oh and hit up Bunnie, if you can. Her eyes alone make it all worthwhile. 
 
 Been there few times. Womens are friendly and fun loving. Once you are in the room with one or more ladies, It is very expensive!! Nice bungelows!! Staying in hotel is ok. Some women are willing to take whatever you can afford, some arent. Food is a must, so delicious!! Please shop and make the decisions. 
 
 We ate in the restaurant/bar. I always order water cause I'm not a big soda fan... when we ordered water the bartender said, "We charge the same for water as soda, do you want soda?" That was a turn off from the get and she just was not very friendly. I had chicken wings and they were tasty and the price was good. My friend had a burger and fries. She said the burger was nothing to write home about but the fries were good. And the price was right. We were approached by a lady asking if we wanted to take a tour of the brothel and we declined. The restaurant was dark and the bartender was less than friendly. The gift shop was pricey and sparse. OH and as you enter there is a sign that says no cell phones or photographs. Well that means you cannot use your cell phone for anything. Our "friendly" waitress let me know when I looked at my phone. Two stars for an experience, but I would not recommend the restaurant/bar... maybe the brothel is more exciting... but I'll never know LOL 
 
 This review is for couples. I want to break down the prices here we got from the madam (in person), because coming in we had no way of knowing in advance, and hence our guesses were off. Sure, if you're single you can get something basic in the hundreds. But if you're a couple looking to menage with a lady there, realistically you'll need an hour. In that case, you're looking at a minimum of $1200, or $1500 if you're interested in anything more specific -- again, prices from the madam. There will be just a couple women at any given time who are willing to work at that rate. In conversation with a different lady, we found out that the average the ladies charge for such a service is $3000/hour, and that a couple of ladies charge $5000. They set their prices based on largely on experience and demand, so someone newer will likely charge less. We spent time talking with two ladies, and in this case the less discriminating one was friendlier. My partner and I are young, attractive, courteous, communicative and were both totally game, plus we had sent a gift and prepared a tip in advance, but none of that altered the bottom line. It's understandable, because as one lady explained to us, they split their earnings with the house, pay to rent their rooms, and pay for their doctor's appointment and sheriff's license (besides travel to and from wherever they live at the start and end of their stays). Use of the specialty rooms (dungeon, nuru) starts at $1500, and booking out the "playland" starts at $5000/person. I can't remember about use of the bungalows. The good news is that the regular hotel and bar are affordable, and services at the place next door are more reasonable. Interestingly, we didn't see any other female clients the whole weekend. 
 
 Beautiful gals here. Prices are good too. Paid $750 for half hour once and $600 for half hour another time. You can get $800 - $900 an hour with a good bargain. Keep your options open. 
 
 I went July 2016. I took a Greyhound bus from L.A. to Las Vegas for $50 round trip, plus free Sheri's Ranch shuttle there and back. I was there about 6:20 PM on a wednesday, and I only saw one other customer other than myself and I saw about 6 working girls there outside of the locked bedrooms. By 9:20 PM, there were about 4 other customers other than myself. So if you get there early, you get a wider choice of women it seems. For those who don't know, the brothel and resteraunt/bar are connected to each other. Most of the women you can see and pick up are in the resteraunt/bar part, so it doesn't matter which front door you enter. Another interesting fact: You can't use your camera phone inside. For $300, I got a 10-minute BJ. $300 is the house minimum price for any sex act here. House minimum is higher price here than other legal brothels. If you say your budget is $300, they send you to a waiting room where there is porn playing on a big screen TV, while they find a women or women there who are willing to perform a $300 sex act with you. The choices for $300 are: BJ, 7 minutes of sex, or a massage & handy. After the BJ, she gave me a card for a free drink. The BYOB (burger) and fries were great. 
 
 Well being a woman of course I was hesitant to go into a place like this having people see you walk in and thinking ok why is she here? Well many people do not know Prostitution is not legal in Vegas even though...... but.. There are a few places located in Pahrump,NV approx 45-50 min ride from Blue Diamond Road in Vegas. I remember taking a ride years ago just to see where these places were of course they were on a lonely road nothing around, now it is crazy to see how it has built up with many many homes and casinos near by, Anyway one night we went to the winery had a great time met 2 other couples we all went through the tour together and the wine tasting and the young couple started asking if we knew where the brothels were. Of course we did and we asked if they all wanted to go see it. The young couple was very excited to say they wanted to the other couple was like SURE we will go too! So they followed us, They were real nervous about going in but we explained that there is a bar and they even serve food and they won't be uncomfortable at all. So we all walked in and sat at a table together and we all ordered a drink, The place was dimly lit and bright enough. The place was not lacking customers. There were many other couples and older men and younger men alone just having a drink. The bartender was very friendly. We noticed a few younger women walking around talking to customers and you could tell they came from the other side. A couple of them walked up and said hello to us, The younger couple was asking questions to one of the girls and she said she would be more than happy to show us girls around. I guess she thought it was too much to take us all or did not feel comfortable taking us with the guys, We had a nice tour of the place. It was clean and very nice the way they had the rooms The girl taking us through was very nice, not too young she had kids and said she just did this to make some good money then she was leaving. There are cameras around for the safety of the women. When we got back into the bar we told the guys what it looked like. The younger couple was talking to her more saying they maybe interested sometime to go just the 2 of them with one of the girls, maybe a fantasy of his or hers. Many people have come here to just look with curiosity. If you did not know what this place was you would not know being in the bar it was laid back and they were not pushy at all. The girls that did stop by the table to say hi were all very nice and friendly. We did not have any food but we heard they have the best Hamburgers in town. We have talked about going back to get dinner sometime maybe when we have another couple to go with to make it a little more comfortable.I don't think it is a place I would feel comfortable alone with just my husband then they may think were interested lol Not me! lol If your curious take a ride, don't be afraid your not going in the brothel part your walking into the bar just like any other bar. And you will not feel like your someplace you don't want to be it is very casual. Have fun if your on Vacation remember what Happens in Pahrump says in Pahrump lol 
 
 Okay, so I took the dive and visited here on my last night in Vegas. Ended up spending some quality time with a gorgeous young lady (Eva, thank you!) and, while I ended up spending a bit more than I'd intended to, I gotta admit that it was loads of fun. Cheers. 
 
 My buddy & I found ourselves 80 miles into out off road trip from Red Rock & now south of Pahrump. All by it self, this sports bar was good to find. My rating is based on food only. The girls in here when very nice & pleasant to talk to. The selection of beer was a little sad & food acceptable, just not great. If you find yourself this far out. Buy the burger. Best thing we had & recommended by the staff. 
 
 Glad I came here! I went here with my mom and friend for my birthday. I have no experience with the sex here, but this place makes you wanna. We are in their bar area and it was great food! Had some appetizers and some drinks. Bartender was very nice and they even have a store! Hehe. We asked for a tour and a great girl showed us around. Forgot her name but she seemed very enthusiastic and happy to be working. Great area, loved their suites and just the property in general. Much more friendly and clean than the brothel next door. 
 
 Now before you make too many assumptions and come to the wrong conclusion, READ this to the bitter end, please? My wife and I were scheduled to attend firearms training outside of Pahrump for eleven days, and at the end of a long, exhausting drive from (more or less) the Bay area of California, the LAST thing on my mind when we arrived at our intended hotel to spend the week recovering from long days in class was that we didn't have a room to stay in. WHAT? Apparently some large family renting three rooms became very ill early on the morning we left on our trip to Pahrump and were so ill, they could scarcely demand the family leave in such a condition... In all the years we've come to Pahrump to attend training, we've always had excellent service from the hotel we always stay at, so all we could do was to accept that sometimes, stuff happens, accept this as being one-of-those-things that makes life an adventure, and look for other accommodations. The problem was that most accommodations were no doubt reserved by other people attending the firearms training, and people more than likely were on 'wait lists' to grab a room where a vacancy might be created. Good luck... especially when the firearms training school has 500+ people starting class in less than 12 hours, most of whom made reservations a year prior for this particular weekend. The nearest rooms were likely in Las Vegas. I was on the phone with American Express trying to find a Lost Wages hotel that wouldn't mind their guests dragging six rifles (in cases, of course) to their room, when someone I knew from previous firearms training came into the lobby, saw us, heard what happened, and was thinking about our dilemma. After all, it wasn't the fault of our hotel which I'm reluctant to name (which rhymes with Best Western)... Our acquaintance suggested Sheri's Ranch. Were's that? On the outskirts of Pahrump! Yay! I was given the phone number of Sheri's. Yes, they had a nice room that we could reserve for twelve days, so after getting their address, we drove there, paid for the room, got our vehicle unpacked, took a quick shower to get the trail dust off. We went over to the sports bar to grab a cold brew and something to eat. I noticed the unusual number of gorgeous women in the sports bar that wandered in, who seemed to be very friendly with the patrons and chatted with them. All of them. Was the fleet in town? Just what the hell is going on? I didn't make a point of being my normal inquisitive self. The women were being sociable with men in the bar and didn't seem to care who was watching. Well, I've heard stories about Nevada being pretty loose, but I really had no idea what was going on. Was this the way that the hotel hustled business? No one seemed to be doing anything wrong, no one was bothering us, so I didn't give it any further thought. At least until we got up to pay the bill and leave. A very enticing young woman approached and asked if this was our first time here. No, I responded: I've been here numerous times before. [I was referring to Pahrump: she wasn't (oh, the assumptions we make!).] My wife nodded 'Yes.' Looking at my wife, the woman asked her if she'd like a tour. Before I could think of something clever to say to excuse ourselves, my curious wife (maybe a little more than curious) indicated that, yes, she'd like a tour. We went all around to look at suites and cabins: I was very tired from the long drive and wasn't paying much attention; we walked here and there, yada yada yada, and eventually ended up in a small bedroom. The conversation went sideways when our tour guide asked if we wanted to do a threesome, or if one of us wanted to have sex with one of the girls while the other one watched. It's funny now, but the look my wife gave me could have killed a clock. Dead silence. Oh, crap. I stammered out a question that was none-too-convincing. "Uh, what the hell kind of hotel is this?" Our tour guide smiled "This isn't the hotel: this -- Sheri's Ranch -- is a licensed bordello." Oh damn. "This isn't a hotel?" "Well, yes... uh, didn't you say you've been here before?" "Yes, to Pahrump. Not to Sheri's Ranch." I didn't want to look at my wife. "Oh." The walk back to our room was like walking from Death Row to the electric chair. My wife was a better shot than I am. I know: I trained her. I don't think I slept a wink that night, waiting for the inevitable 'discussion' about my prior travels to Pahrump. I know that every time I got up from bed to get something to drink or use the bathroom, my wife asked if I was going out for a stroll. The rooms were clean; the bar had reasonable drinks (a limit on the number of drinks?); the beer was cold; the hamburger was better than McDonald's (but what food isn't?); and generally, the food in the sports bar was passable. Hotel guests and bordello clients use some of the same facilities. It was a very long, quiet, 8 hour drive home. 
 
 Ok so when in Pahrump for the winery or the Mountain Springs Saloon or whatever haphazard day trip finds you in this part of Nye county, a brothel pit stop is a must, if only to say you've been and Sheri's is a ton of fun. No pressure from the girls who were all very sweet and the bartender was fun. There's a free tour available but I didn't want to feel obligated to buy a service so I declined. It was quite the trip since it was one of the girls birthdays (but I won't name her since I don't think they're technically allowed to drink while working), so I had a drink with her and she gave me a little goody bag of party favors, super cute and fun. And hey? When else can you say you got to celebrate a working girls birthday?! Way fun. Don't be a square and don't miss out. 
 
 It is nice that they offer tours. The tour was super short, but free. They say there are several theme rooms, six new ones that replaced their old non-sexual massage & spa area (Classroom, Geisha room, etc.) and yelp shows photos of several themed rooms also. We got to see four themed areas: a dark black dungeon area (with a stripper pole, bondage gear, and a cage), a jacuzzi room, a bathtub room, and a small restaurant looking room with a table for two. The tour guide was cute, and smiley, and she was very low pressure as far as trying to make a sale. I was very impressed with the low pressure attitude! She did ask for a tip though, which we gave. She didn't know a lot about the prices of the hotel rooms, or anything like that, and I left with more questions than I came in with, but a quick look at their website forum answered all of them. Actual conversation: "You can't have sex in the jacuzzi, but you can in the bathtub. Also, you can fill the bathtub with whatever you like, like even spaghetti and meatballs if you want." "And have sex in them?" Chuckle. "It is a real fetish. It's called..." Sorry readers, I didn't find the word important enough to add to my vocabulary. I was mostly impressed that their restaurant (which had a dark smokey bar casino decor) had an incredibly delicious black bean burger. It was marked as their vegan speciality. I had it, plus the zucchini chips which may have been more vegetarian than vegan, but it came out hot and yummy! 
 
 I stopped by Sheri's Ranch for a tour in July 2014. I am a libertarian, and I just had to take a tour. The grounds are beautiful, and the building is beautiful. The facility is very clean and classy. I met a few staff members, and all are very friendly. I also went to the sports bar and had a lunch and a drink with a very beautiful, kind, and intelligent young lady. We had a great conversation, and I had a lot of fun during my brief visit to Sheri's. The food was very good, and very reasonably priced. I'd highly recommend stopping by and taking a tour! 
 
 The 3 stars are for the food in the bar, and if it wasn't for one of my previous experiences it would have been higher. I'm not rating the brothel because I didn't experience anything except the tour, but it probably would be a 4 or 5 star experience. When bring out of town friends to a place that they can't experience back home this is the first place that comes to mind. Officially it's called the "Village Inn" (at least that's what shows up on the credit card statement.) but it's the bar and grill that's part of a legal brothel. The food is reasonable. A New York Strip Steak sandwich with fries is just under $9. They also serve other typical diner food (sandwiches, burgers, steak dinners). Normally the food is very good with large portions for the price, but the last time I ate there my food was cold, and the people at the table next to us ordered steak dinners and made a formal complaint that the food was cold, but the server didn't do anything to correct the problem. I really hope that was a one time deal. Of course, some of the ladies from the attached brothel hang out in the bar, but there's never any pressure to hang out with them or have them take you to their rooms. They all seem to be friendly (we've shot a few rounds of pool with a couple of them). It's kind of surprising how many retirees of both sexes come from the RV park down the street for the food, and I think that I know more females that have visited Sheri's than I men that have been there. The Red Hat Society (an activity organization for little old ladies) even came to Sherri's for a field trip and had a blast! A popular attraction for the tourists stopping by is to take a tour of the brothel. The brothel is nothing short of immaculately clean. The girls are considered contractors and not employees so they pretty much make their own prices, terms, and conditions, The girls aren't allowed to discuss prices in the bar or even in most of the brothel. They can only discuss prices in their private rooms, otherwise the law considers it to be 'solicitation', so please keep that in mind and be respectful of that fact if you're intereested in hiring one of the girls. I've never experienced anything other than the food and a tour, but I ran into one of the girls in Las Vegas when she was off duty and she said the basic full service usually starts @ $200. 
 
 Expensive, they get the tourist starting at $500 up, for even a happy ending massage. Read that: starting at $500 so eyes and wallet wide open. "Locals" around the valley are $150 to $200 for all services. If you ask around at the casinos you can find them. When ever one of my friends buys a new car or truck, it's a tradition to drive out & visit Sheri's. They love the place. Sheri's is divided with two front entrances. One for the "Sports Bar" the other front door leads you straight into the brothel. Most the girls working here we've met one time or another in the casinos of 'Vegas, it's all legal here though. Not in Las Vegas BTW. The food in the sports bar is D- quality. Kind of a Grandmother on a very tight food budget fare because it is a Grandmother on a very tight food budget running the kitchen. The sell for the girls in the brothel is always on. They do frequent the bar and chat with everyone too. Many of them are fine looking, but the better looking the more money. Conversations about anything will most always lead back to sex-for-sale of some sort. This place is super friendly and chatty. Very warm and relaxing easy going atmosphere. If you're not using the brothel their is a 2 drink max limit at the bar. Read that: 2 drink MAX limit every time we visit. I have a young attractive wife that takes super good care of me and would tie a knot in my wiener if I dared tryst with a soiled dove,,, so I wait at the bar and choke on the food while my friends use the brothel. A big, thick glow-in-the-dark red Yokahama condom must be worn. Some have advertising on them like Zumanity. It'll say Zuma when you're done BTW. The "working girls" welcome couples (or single women) for their services too, but the people that I know that went that route ruined their marriage. Sheri's is a resort with motel rooms, a pool, activities beyond the brothel and a non-happy ending masseur for far less money. 
 
 Great time, go in for a drink and if you have 2,000 bucks get the massage. It'll treat you right. 
 
 So, yeah, I went to a brothel with my mom. And the rest of my family. On July 4th. "Merica. Anyway, after downing some wine at the Pahrump winery, we decided to tour the famous Sheri's Ranch brothel. Going with your family to a brothel, I must say, is majorly awkward. But, Sheri's Ranch was totally cool about it! We entered on the sports bar side (as opposed to the brothel side) and my mom immediately tracked down an employee to give us a tour. The bar side is super dark, no windows (obviously), and was sparsely populated by a few girls, some random dudes, and a Rudy movie poster. A few minutes later, a brothel worker came out and started us on the tour. She showed us the brothel parlor, where they do the lineup, and pointed out the resort pool (complete with topless dude) and bungalows (where the VIPs "party"). We also got to check out the dungeon (where my mom asked about the "forced masturbation" chair) and client dining room (where they eat naked). I was also surprised to find out they have a hotel. So, if you need a room in Pahrump, this place is an option! The tour was really, really interesting and our guide happily answered all questions. Not once did she act like we were wasting her time. She even gave my mom her business card! P.S. - The tour is free but make sure you tip!
– Nevada brothels aren't the hot commodity they used to be: Where there were once 34 licensed brothels in the state, there are now only 19, the Guardian reports, with bordellos closing down on a fairly regular basis—one owner even tried to dump two of his venues on Craigslist, per UPI. Some speculate the shutterings are due to residual effects from the recession or competition from illegal escorts, but Daniel Hernandez writes for the Guardian that it could be something else entirely: a failure to "innovate" and offer polished customer service. What Hernandez calls "the survival of the freakiest" could mean anything from theatrical sex sessions and workspaces (e.g., rooms set up to play naked Wii) to "skill-sharing seminars" (e.g., a sex worker teaching colleagues how to use a prostate massager). Examples of fornication frontrunners include the famous Moonlite Bunny Ranch and what Hernandez calls the "Yankee Stadium of sex work": Sheri's Ranch, which Hernandez notes boasts "a madam who sounded like she attended Stanford Business School." Sheri's attracts a diverse clientele—blue collar, middle class, one percenters—and is said to offer stellar service (one 58-year-old client, a virgin, raves about Sheri's in a blog post). The "courtesans" correspond with clients about scripts and costumes, often dressing up in cheerleader get-ups or as fictional characters like Princess Leia or Wonder Woman. The food seems good, too: In a four-star Yelp review, customers gush about Sheri's tasty burgers and wraps. Bordellos that don't think outside the box? They'll likely die off as "flat-back joints," what one crotchety owner calls a place "where the girl lays on her back and gets the money. … She doesn't have any charm, any looks. ... No jewelry. ... No flash." (Animal brothels are a thing of the past in Denmark.)