Image copyright Matt Cox/Facebook Image caption This was the second time his daughter had been reprimanded for bullying on the bus, the father said 
 
 An Ohio father who made his daughter walk five miles (8km) to school as punishment for bullying has provoked a debate on parenting. 
 
 After 10-year-old Kirsten was suspended for three days from the school bus for a second-time bullying offence, Matt Cox decided to teach her a life lesson. 
 
 He made her trudge to school on a cold day while he followed behind in a car. 
 
 The video of the father's punishment has garnered over 15m views on Facebook and thousands of comments. 
 
 In the viral clip, Mr Cox's daughter is seen walking alongside a road, carrying a backpack and school supplies, in 2C (36F) temperatures. 
 
 Mr Cox follows behind her in his car in the town of Swanton, offering commentary on entitlement and bullying. 
 
 "Bullying is unacceptable," he said. "This is my small way of trying to stop it in my household." 
 
 Mr Cox added that many children feel entitled to privileges like being taken to school in the morning by car or bus. 
 
 "I know a lot of you parents are not going to agree with this and that's alright," he says. 
 
 "I am doing what I feel is right to teach my daughter a lesson and to stop her from bullying." 
 
 You may also be interested in: 
 
 In a Facebook update shared on Wednesday, Mr Cox said his daughter had taken his words to heart. 
 
 According to WTVG News, Mr Cox broke up Kirsten's walk over her three-day school bus suspension this week. 
 
 The 10-year-old told WTVG she herself had been bullied and now knows to be kind. 
 
 Many of the 63,000 comments that have since popped up on his video have been positive, with parents of bullies and bullied alike thanking Mr Cox for his parenting. 
 
 "As the grandparent of an autistic boy who has been the victim of neighbourhood bullies, I applaud you! Too many parents do nothing," read one reply. 
 
 Read another: "Wish more parents took the time to hold their children accountable for unacceptable behaviour." 
 
 However, others pointed out that by shaming her with the punishment video, the girl was arguably being bullied by her father. 
 
 "Humiliate her by putting her on Facebook being punished. Irony," one user commented. 
 
 "Ok but wait, is she bullying other kids or did you stop to hear her explanation?" said another. 
 
 "Was she reacting to being bullied and just got caught? If public shaming is your idea of punishment no wonder she's acting out." 
 
 Prof Dorothy Espelage of the University of Florida, a psychology researcher and expert on youth bullying, told the BBC it is far more common for parents of bullies to not admit their child is in the wrong. 
 
 "So in some ways, this father is doing the right thing of admitting and accepting his daughter's behaviour," she said. 
 
 Prof Espelage says that children are less likely to act out if behaviours have consequences, but she would suggest a different approach than walking in the cold. 
 
 "I, like many of the folks who commented on the video, would like to know more about the bullying, the origins." 
 
 What our readers think 
 
 We asked BBC readers to tell us what they thought of Mr Cox's parenting strategy. 
 
 Here's what they had to say: 
 
 "I admire this father for his action. It's not just the bullying he is addressing, it's the fact that kids nowadays think they are being owed privileges." - Claudia Grotkamp 
 
 "Awful. Any parent that betrays their child's privacy so they can get their moment of fame and pat on the back is appalling. This isn't about his daughter, it's about getting people to say how good a parent he is. Poor girl." - Lucy Wardle 
 
 "It's good to see that some parents still control their children instead of the other way round." - Jenny Heffernon 
 
 "Some people may think that this punishment of a bully is hypocritical, as it seems like bullying itself. The hypocrisy lies with those who would let bullies go unpunished when a dose of their own medicine is the very best cure." - D West 
 
 "Good measure! My son was bullied too. Too many parents cop out and blame their school for not bringing up their children right." - Rasmus Langaard 
 
 "There has to be ongoing conversations about bullying and the impact it has," Prof Espelage added. 
 
 "This type of punishment is short-term and will not address the culture in the school or on the bus that is lending itself to bullying." 
 
 Mr Cox told News 5 Cleveland that he had shown Kirsten and his two other children the video and people's comments on it. 
 
 They "seem to show a great deal of empathy towards some of the sad stories that I read with them," Mr Cox said. 
 
 He added that he hoped parents would "start holding their kids accountable". ||||| An Ohio father's message about bullying has gone viral. 
 
 Matt Cox's daughter was suspended from riding the school bus on Nov. 30 due to bullying. 
 
 Cox said his daughter told him that he had to drive her to school the following week, but he decided to teach her lesson instead. 
 
 "I realized she viewed the privilege of riding the bus and or car rides to and from school as a right and not a privilege," Cox said. 
 
 On Monday, Cox made his daughter walk to school and posted a video on Facebook saying, "Life lessons." 
 
 In the video, Cox said a lot of children today feel that the things their parents do for them are a right and not a privilege. 
 
 Cox said his daughter was upset when she first started walking on Monday. 
 
 During the walk, Cox talked to his daughter about how her actions were the reason she was walking. He said by the end of the walk she calmed down and realized that if she hadn't bullied others she would still be on the bus. 
 
 The video has been shared more than 200,000 times. 
 
 Cox said he was shocked when he found out the video went viral. 
 
 "I was in complete shock that so many people responded when I originally posted it. I just thought friends and family would see it, and then a friend asked me to make it public so that they could share it," Cox said. "By the time I woke up the next day I had hundreds of messages in my inbox and saw that there were quite a few views." 
 
 Cox said he sat down with his children to show them the comments on the video so that they could understand the effects of bullying. 
 
 "She, along with my other two children, seem to show a great deal of empathy towards some of the sad stories that I read with them," Cox said. 
 
 He believes his daughter learned her lesson about bullying and will now appreciate the bus ride to school. 
 
 Cox hopes that when others view the video, they will learn just how much words can hurt others. 
 
 "I just hope that through the video being shared kids can take a look and read some of the comments and tutorials on the post and see just how much words can hurt and cut deep and can have lasting effects on those involved sometimes in the most awful cases life-ending effects," Cox said. 
 
 "I also hope that parents see the video and start holding their kids accountable for their actions and stop sweeping their child's actions under the rug with the ideology that kids will be kids. We as parents need to stop the bullying on the home front because bullying only breeds bullying," Cox said. ||||| It's a video that's been viewed millions of times of a girl walking to school. Her dad is behind the camera and says it was her punishment after she was suspended from the bus for bullying another student. 
 
 "This is my small way of trying to stop it in my household," Matt Cox, of Swanton said. 
 
 He says this was the second time his 10 year old ran into this problem and he was determined to make sure she thought twice before ever doing it again. 
 
 "I know a lot of you parents are not going to agree with this and that's alright," he said in the roughly two minute video. "I am doing what I think is right to teach my daughter a lesson to stop her from bullying." 
 
 The clip was posted on social media and received an overwhelming response. Millions of people have viewed it and hundreds of thousands more have left a comment. 
 
 To some the punishment fits the crime, but others say it seems harsh. Cox says he recognizes how it could be perceived but he says he had to correct her behavior. 
 
 "Parents need to hold their kids accountable. That was me showing how I hold my kid accountable," Cox said. "I'm not going to be another parent that's just going to brush things under the rug and say kids will be kids." 
 
 In the video, you see his daughter walking along the side of the road. Cox is following behind in his truck. 
 
 "My beautiful daughter is going to walk 5 miles to school in 36 degree weather," he says. 
 
 He says he hopes that other kids will see this and make the choice to be kind instead. 
 
 His daughter, Kirsten, says she's learned her lesson, especially since she knows how it feels when people aren't nice. 
 
 "I was bullied many times by kids bigger than me," she said. 
 
 Cox says he's received a lot of support from other parents, though some expressed anger and concern over his decision. 
 
 He says he would do it all over again because he believes it's made a difference. 
 
 "I just want the kids to know that words truly do hurt. They cut very deep and have lasting effects. I hope that parents hold their kids accountable," he said. 
 
 That five-mile walk to school was broken up over Kirsten's three-day suspension. She finished the last two miles on Wednesday.
– When Matt Cox's daughter got suspended from riding the school bus for bullying—for the second time this school year—the Ohio father decided to take drastic action. Instead of driving her to school as she expected him to, Cox made her walk the five miles in 36-degree weather in Swanton, News 5 Cleveland reports. (He broke up the miles over her three-day suspension, 13 ABC explains.) In a video filmed while he followed slowly behind her in his car, Cox says, "So children, if you're watching this, please understand that bullying is unacceptable." Cox posted the video to Facebook—where it has been shared more than 350,000 times since Monday. Cox says that while the 10-year-old was upset when she started the walk, he talked to her during it, and by the end she had calmed down. "UPDATE: lesson learned!" he later wrote in the video caption. "Still has all her extremities intact is happy and healthy and seems to have a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted." He tells News 5 he was "shocked" when the video went viral. He had initially only shared it with friends and family, but made the post public after a friend asked to share it. He later read all three of his children some of the comments on the video that related stories of bullying and the impact it can have. Though many are on board with Cox's disciplinary strategy, not all are, reports the BBC, which rounds up some of the comments on Cox's video. "Humiliate her by putting her on Facebook being punished. Irony," wrote one person.