Story highlights On Thursday, Thailand's military announced it had taken control of the government in a coup 
 
 Military imposed an overnight curfew between 10 p.m. and 5 a.m. in Bangkok 
 
 Thailand's ongoing political situation has hit the country's tourism industry hard 
 
 In most capital cities, waking up to images of armed soldiers, military vehicles and blockades on the streets -- as the army gears up for what it would later declare a coup -- might be cause for alarm. 
 
 But Bangkok isn't your average city. 
 
 Since 1932 -- the year Thailand became a constitutional monarchy -- there have been at least 18 actual or attempted military takeovers. 
 
 Since November 2013, widespread protests and the threat of violence have been a constant presence in Bangkok, as two divided sides passionately battle over the country's future leadership. 
 
 As a result, very little surprises residents in this city. 
 
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 Thailand's military chief announced in a national address Thursday that the Thai military has taken control of the government in a coup after rival factions were unable to come up with a suitable agreement to govern. 
 
 An overnight curfew between 10 p.m. and 5 a.m. was imposed nationwide, though the military chief told citizens that it should be business as usual for the public. 
 
 It also said it will provide security to foreigners, including vacationers. 
 
 The latest announcement followed a declaration by the army of martial law in the early hours of Tuesday. 
 
 This week saw Bangkok operating almost as usual, despite the developments. 
 
 The morning commute to work was normal, residents getting stuck in the usual traffic jams. Elbowing for space with school kids in the crowded buses and BTS Skytrain cars was as challenging as ever. 
 
 During a wander along popular streets, locals could be seen snapping photos of the soldiers and their guns, a few of the bold ones asking military personnel to pose for selfies. 
 
 On social media, a Thai hashtag on Twitter that roughly translates to " Show me a cute soldier " quickly grew in popularity, with locals sharing pics of those they deemed pin-up worthy. 
 
 Thailand tourism takes a dive 
 
 But for international tourists looking to visit Thailand for a seasonal winter getaway, it's hard to be blase about the situation. 
 
 Street protests, grenade attacks, martial law and military coups just aren't part of their daily vernacular and the recent months of political conflict have taken their toll on Thailand's tourism industry. 
 
 International bookings for inbound Thailand vacations are down 17% year-on-year (YOY) for the November 1, 2013 to March 18, 2014 period, and 21% since January 1st (YOY), says Olivier Jager, CEO of travel data intelligence firm ForwardKeys. 
 
 Though he says they won't know for a few days whether the new martial law is impacting bookings, the industry was showing strong positive signs in recent weeks, suggesting slow but sure recovery. 
 
 "In fact, April was just 6% down when compared to last year," says Jager. 
 
 Now, with Thailand's low-season underway and this past high-season (November-February) a write-off, those in the industry are hoping things will resolve quickly so they can avoid a repeat in the coming winter. 
 
 "Many in Thailand are just waiting, watching and hoping that political stability returns to the Kingdom sooner than later," says Mason Florence, executive director of the Mekong Tourism Coordinating Office 
 
 "Over the years Thailand has proved itself resilient, a survivor, time and time again bouncing back from coups, natural disasters and self-inflicted political woes. 
 
 "Some are beginning to question, however, whether Thailand truly understands, appreciates and values the ... die hard group of fans around the world who, despite all of the ongoing troubles, have continued to return here again and again and again," he says. 
 
 Florence adds that many travelers are expanding their horizons beyond Thailand to explore places like Cambodia, Laos and Myanmar. 
 
 "In the past nearly any trip around the Mekong countries would begin and end in Bangkok, but in recent years improved air connectivity as well as overland travel opportunities are giving travelers more options. 
 
 "Thailand will need to work harder than ever to retain its competitive edge in the region." 
 
 According to the World Travel and Tourism Council , travel and tourism contributed 2.4 trillion baht ($73.8 billion) to Thailand's GDP in 2013, about 20% of the total GDP. 
 
 The industry generated 2,563,000 jobs directly in 2013 (6.6% of total employment) and this is forecast to fall by 7.2% in 2014 to 2,377,500. 
 
 Bangkok hit particularly hard 
 
 Though some Bangkok tourists CNN spoke with say it's easy to avoid the protests by keeping abreast of the news, in recent months many opted to follow the advice of the dozens of countries that issued warnings to its citizens about the situation in the Thai capital and avoid it altogether. 
 
 Instead, they're heading for the country's other popular destinations like Chiang Mai, Koh Samui or Phuket. 
 
 As a result, Bangkok hotels reported significant performance decreases during the first quarter of 2014, affecting Thailand's overall performance, according to data from STR Global. 
 
 Occupancy rates in the capital fell to 55.2% in Q1 2014 (compared to 79.7% in Q1 2013). 
 
 "2013 was a good year for hotels in Bangkok; however, 2014 is off to a rough start," says Elizabeth Winkle, managing director of STR Global, in a statement. 
 
 "In February and March, Bangkok reported the lowest occupancy figures since August 2010. The greatest concern is the uncertainty of how long the conflict will last." 
 
 Turmoil in Thailand hasn't necessarily discouraged all travelers. 
 
 Maeve Nolan, general manager of Asia travel specialist Backyard Travel, says they've had no cancellations since Thailand's political situation began to heat up last November. 
 
 "However we've had concerned clients asking what the situation is like on the ground and when we expect a resolution," she says. 
 
 "I think certain hotels dependent on Asian business, or incentives/conferences may be affected, however our clients are more seasoned travelers flying in long haul so we've yet to see any negative impact on our business. 
 
 "Another factor is that as we sell multiple-day tailor-made tours all over Thailand, rather than single room nights, clients can be flexible and change their itineraries to avoid Bangkok as needs be." 
 
 In the United States, Asia Transpacific Journeys (ATJ), a travel agency that specializes in trips to Asia, says its bookings to Thailand have remained steady throughout this and other recent political ordeals. 
 
 "For travel to Thailand, our numbers are exactly the same now as they've been for the last two years," says Eric Kareus, director of sales for the Boulder, Colorado-based company. 
 
 On Tuesday the company said it had received no cancellation requests for trips to Thailand as a result of the current political situation, according to Kareus. 
 
 "We've heard (anecdotally) that a lot of the European business to Thailand has really suffered but we're unchanged," he says. 
 
 Kareus says that of the 3,000 or so itineraries ATJ books to Asia each year, about 40% go through Thailand, "using Thailand either as a gateway to other countries in Asia -- they might stay in Bangkok for three or four nights -- or going to Thailand as a final destination and spending several weeks." 
 
 The company, founded in 1987 with Thailand as its primary market, is advising clients to take a "wait and see" approach. 
 
 It's also cautiously optimistic about how recent developments might affect the travel trade. 
 
 "People have had concerns about where the political situation is heading in Thailand for some time and this [martial law] should introduce some stability in the country, at least in the short term," says Kareus. 
 
 "I'm not commenting on what it's like for people living in Thailand and their situation. But for people traveling to Thailand, we see this as a good thing." 
 
 Kareus, who has twice been named a Top Travel Specialist by Condé Nast Traveler, guesses that more Europeans may be canceling or changing details of trips to Thailand because they're more likely to book package trips, which can be more easily canceled or modified. 
 
 "In 2008, when (Thai protestors) shut down the airport, that was a nightmare for us, not in terms of traveler safety, but the travel hassles were huge," says Kareus. 
 
 "But during the protests last year and into this year, between November 2013 and March 2014, we didn't have a single cancellation. We had a lot of people traveling and we were concerned for them but it turned out all right. 
 
 "You don't want to be cavalier and you always have to be careful, but we've been through this before." 
 
 On the ground in Thailand 
 
 Like the rest of Thailand, Bangkok's hotels, airports and major tourist attractions remain open. 
 
 Following the announcement of a 10 p.m.-5 a.m. nationwide curfew on Thursday evening, major malls in Bangkok announced they would be closing early, while the city's BTS Skytrain and MTR subway also halted service earlier than normal. 
 
 There were widespread reports of traffic jams in city streets, as residents rushed to get home before the 10 p.m. curfew. 
 
 A number of countries have updated their travel warnings since martial law was declared on Tuesday. 
 
 "U.S. citizens are advised to stay alert, exercise caution, and monitor media coverage," says a security message issued by the U.S. Embassy in Bangkok. 
 
 "You are advised to avoid areas where there are protest events, large gatherings, or security operations and follow the instructions of Thai authorities." 
 
 Tourists in Thailand can seek assistance by calling the following hotlines. 
 
 Tourism Authority of Thailand: 1672. 
 
 Thai Tourist Police: 1155. 
 
 Twitter is one of the best ways to get real-time information on the situation in Bangkok. 
 
 Richard Barrow, a full-time travel blogger based in Bangkok, is a top source for those seeking news about the protests as well as travel advice. He can be followed at Twitter.com/richardbarrow ||||| Soldiers stand guard at the vicinity of the Victory Monument in Bangkok. The military junta running Thailand has drawn up a list of emergency measures such as price caps on fuel and loan guarantees for small firms to kick-start an economy threatened by recession after months of political turmoil. 
 
 June 2, 2014 Soldiers stand guard at the vicinity of the Victory Monument in Bangkok. The military junta running Thailand has drawn up a list of emergency measures such as price caps on fuel and loan guarantees for small firms to kick-start an economy threatened by recession after months of political turmoil. Erik De Castro/Reuters 
 
 Soldiers dispersed hundreds of anti-coup activists who defied a ban on assembly to protest the army's seizure of power. 
 
 The surprise announcement came after six months of sometimes violent political unrest. The military has denied a coup. 
 
 The surprise announcement came after six months of sometimes violent political unrest. The military has denied a coup. 
 
 Soldiers swept into the streets of Bangkok, protest leaders were rounded up and international TV networks went dark Thursday after a military coup pitched Thailand into an unsettling new period of political uncertainty. 
 
 The coup was bloodless as of Friday morning, but it marked a risky play by the Thai military to take over a polarized country with an already feeble democracy and a beloved but ailing king. 
 
 In launching the coup, the Thai military swiftly detained or marginalized the key players in months of turmoil. The military has ordered recently deposed prime minister Yingluck Shinawatra, as well as dozens of her powerful relatives, to appear at an army facility Friday morning. 
 
 U.S. officials quickly condemned the takeover and warned that they were reviewing military and other assistance to Thailand. The coup could inflame tensions by eliminating an elected government and sidelining a boisterous opposition group. 
 
 Months of tensions have already battered Thailand’s tourism-based economy, but the coup quickly darkened one of Southeast Asia’s most vibrant capitals. The army announced a nationwide curfew from 10 p.m. until 5 a.m., in effect until further notice. Commuters scrambled to get home Thursday, and soon after dinner, only a few confused tourists were still out on the streets. 
 
 In a televised announcement, Gen. Prayuth Chan-ocha, commander in chief of the Royal Thai Army, said the coup would help a fractious country “return to normal quickly” after months of political instability. “The military has to return peace and order to the country as soon as possible,” Prayuth said. 
 
 [Read: Here are the last 11 coups staged by Thailand’s military.] 
 
 Soon after the coup, the military said it had suspended the constitution, dismissed the caretaker government and ordered cabinet ministers to turn themselves in. Prayuth was proclaimed the head of a council that will temporarily run the country. 
 
 Meanwhile, soldiers went to various pro- and anti-government sites across the capital, Bangkok, detaining some of the leaders deemed responsible for Thailand’s protracted political crisis. 
 
 Although the extent of military control of the country was not immediately evident, initial reports indicated that troops were able to clear protest sites in a fairly orderly manner. 
 
 In Washington, Secretary of State John F. Kerry said that “there is no justification for this military coup” and warned that there would be “negative implications for the U.S.-Thai relationship, especially for our relationship with the Thai military.” 
 
 In a statement, Kerry said he was concerned by reports that senior political leaders had been detained and that news media outlets had been shut down. “I urge the restoration of civilian government immediately, a return to democracy, and respect for human rights and fundamental freedoms, such as press freedoms,” he said. 
 
 State Department spokeswoman Jen Psaki said $10 million in annual U.S. aid to Thailand was under review. 
 
 Thailand is notorious for its political instability and periodic military takeovers. Since the establishment of a constitutional monarchy in 1932, there have been 12 successful coups and seven attempted ones. But Thailand now finds itself at a particularly dangerous moment, and some analysts warn that its intensifying divisions could lead to armed clashes or, in the worst case, civil war. 
 
 Seized at peace talks 
 
 The Thai military launched its coup Thursday under the guise of peace talks, which it was brokering. For the second day in a row, representatives from both sides of the country’s main political divide showed up at a military site in the afternoon. This time, according to local media reports, at least some were not allowed to leave, and other protest leaders were soon rounded up across Bangkok. 
 
 Among those detained was Suthep Thaugsuban, the leader of the anti-government movement. The pro-government group, known as the “red shirts,” said on Twitter that some of its leaders were also detained. 
 
 The coup comes two days after the military declared martial law, pledging that it would not remove the government. In imposing martial law, the military cited a century-old law that gave it broad powers to censor the media, detain civilians and outlaw meetings or assemblies. 
 
 For the past half-year, Thailand has been nearly paralyzed by a conflict that has left about 
 
 30 people dead and hundreds injured. The conflict, at its core, is a power struggle between rural voters in the vast northern part of the country and urban elites in Bangkok. The rural voters outnumber the urban ones, and over the past 13 years, they have found a political party they love. Again and again they vote it into office, even as the party cycles through leaders. And again and again, those leaders are ousted by court rulings or coups. 
 
 The conflict is testy, because both sides have major grievances. Those who oppose the ruling party, now known as the Pheu Thai, say it is ruled by a de facto strongman, Thaksin Shinawatra, who has let corruption run rampant and consolidated power in his family and cronies. 
 
 Thaksin’s supporters say the country has found dubious ways to oust a democratically elected party. He was removed as prime minister by a military coup in 2006 and now lives in Dubai. 
 
 His sister, Yingluck Shinawatra, became prime minister in 2011 when Pheu Thai won general elections. But she was booted from office two weeks ago after Thailand’s Constitutional Court found her guilty of abuse of power. 
 
 Coups in Thailand are often bloodless, but this is the first to come at a time when the country’s beloved king, Bhumibol Adulyadej, 86, appears too ill to play his traditional mediator role. 
 
 Opposition to Yingluck mounted late last year when the parliament attempted to pass legislation that would have given amnesty to Thaksin and others facing political charges. 
 
 After the implementation of martial law Tuesday, the military set up what it described as a “Peace and Order Maintaining Command.” A day later, the military summoned representatives from the caretaker government as well as the two major rival political factions for supposed peace talks. 
 
 On Thursday, the attendees were taken into custody. Video from the scene shows Suthep, the anti-government protest leader, being hustled into a white van and driven away.Thailand’s caretaker prime minister — Niwattumrong Boonsongpaisan, who replaced Yingluck — did not attend the meetings. Niwattumrong was not detained in any of the subsequent roundups, but some news media reports said he had been ordered to turn himself in. 
 
 Early Friday, Bangkok was business as usual, as Thais drove, biked, taxied and took public transportation to work. The only hints that something was awry were the comparatively minor traffic jams and the fact that schools and educational institutions are closed through Sunday. 
 
 Locals and foreigners alike were out and about, many seemingly oblivious to the coup. 
 
 Three 20-something Americans, Texans who teach English in Thailand, strolled around the central business district Two had arrived the day the coup was launched. 
 
 “If you didn’t have the news on you’d never know there was a coup,” said Michael, who has been in Thailand one year and did not want to reveal his last name. 
 
 Samuels reported from Bangkok. Karen DeYoung in Washington contributed to this report. ||||| Media playback is unsupported on your device Media caption The moment Jonah Fisher and other reporters realised a coup was under way 
 
 Thailand's military has announced it is taking control of the government and has suspended the constitution. 
 
 In a TV statement, army chief Gen Prayuth Chan-ocha vowed to restore order and enact political reforms. 
 
 The cabinet has been told to report to the military, TV broadcasting is suspended and political gatherings are banned. A nationwide curfew will operate from 22:00 to 05:00 local time. 
 
 The coup follows months of political turmoil in Thailand. 
 
 On Tuesday the army imposed martial law. Talks were then held between the main political factions, but the army announced the coup on Thursday. 
 
 Key political figures, including opposition protest leader Suthep Thaugsuban and pro-government protest leader Jatuporn Prompan, were taken away from the talks venue after troops sealed off the area. 
 
 Media playback is unsupported on your device Media caption Thailand's coup explained - in 60 seconds 
 
 Troops fired into the air to disperse a pro-government protest camp on the outskirts of Bangkok but there are no reports of major violence. 
 
 The broadcast media have been told to suspend all normal programming. 
 
 The BBC's Jonah Fisher, in Bangkok: 
 
 What we're hearing is that soldiers have moved rapidly to consolidate their position, moving in on the "red shirt" camp, the broad protest movement linked to the government, on the outskirts of Bangkok. They are also moving towards the anti-government demonstrators' camp in the centre of town. 
 
 A curfew has just been declared, so the military is obviously making efforts to make sure there is no immediate response to its announcement. Those people who voted for what is still the elected government here will feel extremely annoyed and frustrated by what has happened. 
 
 Most people are expecting the "red shirts" to rally now and are extremely concerned about the possibility of confrontation. 
 
 Why is Thailand under military rule? 
 
 Gen Prayuth said he had taken over power because "of the violence in Bangkok and many parts of the country that resulted in loss of innocent lives and property, [which] was likely to escalate". 
 
 He added: "We ask the public not to panic and to carry on their lives normally." 
 
 Media playback is unsupported on your device Media caption Footage showed the moment political leaders were driven away from the talks 
 
 In a later a statement read on television the military said that "in order to run the country smoothly, [it has] suspended the constitution of 2007, except for the chapter on the monarchy". 
 
 The statement said Gen Prayuth would head a ruling military body - the National Peace and Order Maintaining Council - but that the upper house of parliament and courts would continue to function. 
 
 Image copyright AP Image caption Journalists were ushered away from the area where talks had been held 
 
 Image copyright Reuters Image caption Troops enter a pro-government protest camp in Nakhon Pathom province 
 
 Image copyright AFP Image caption Anti-government protesters pack up their camp in Bangkok ahead of the 22:00 curfew 
 
 The army has ordered acting PM Niwatthamrong Boonsongphaisan and his ministers to report to the military on Thursday "in order to keep peace and order". 
 
 The TV statement also carried a ban on "political gatherings" of more than five people, adding: "Anyone who violates the ban will be subject to a one-year jail term, 10,000 baht ($307) fine, or both." 
 
 The UN human rights office has urged the new Thai authorities "to take all necessary measures to ensure fundamental human rights are respected". 
 
 The first curfew has now begun, but as the 22:00 (15:00 GMT) deadline loomed there was heavy traffic on the streets of the capital with people trying to get home. 
 
 Yingluck removed 
 
 The army has staged at least 12 coups since the end of the absolute monarchy in 1932. 
 
 The latest unrest began in the Thai capital late last year, when then-Prime Minister Yingluck Shinawatra dissolved the lower house of parliament. 
 
 Demonstrators have blockaded several areas of Bangkok for months. 
 
 Earlier this month, a court ordered Ms Yingluck's removal for alleged abuse of power. 
 
 Thailand has faced a power struggle since Ms Yingluck's brother, Thaksin Shinawatra, was ousted by the military as prime minister in 2006. 
 
 Mr Thaksin and Ms Yingluck have strong support in rural areas and among poorer voters. 
 
 Correspondents say they are hated by an urban and middle-class elite who accuse them of corruption. ||||| General Prayuth Chan-ocha announces takeover of country, claiming deadlock in talks to end six months of political turmoil 
 
 Thailand's military has seized control of the country and suspended the constitution after rival factions failed in negotiations to end six months of political turmoil – resulting in the nation's 19th coup in 82 years. 
 
 While the head of the army, General Prayuth Chan-ocha, did not use the word "coup" in his televised statement, he said the takeover was necessary "in order for the country to return to normality quickly". He added that the army, armed forces, air force and police would seize power as of 4.30pm local time on Thursday and would help "reform the political structure, the economy and society". 
 
 He said: "It is necessary for the Peace and Order Maintaining Command – which includes army, navy, armed forces and police – to take control of governing the country." 
 
 In a separate televised statement, an army spokesman told the acting prime minister, Niwatthamrong Boonsongphaisan, and his ministers to report to a military compound in the north of Bangkok. 
 
 Winthai Suvaree said the country's constitution was being suspended but the senate and all courts would continue to function. 
 
 Thursday's sudden announcement followed an unexpected enactment of martial law just two days earlier after the military cited the need to "restore and maintain order" following six months of sometimes bloody protests that have left Thailand in legislative paralysis. 
 
 The political fighting has seen 28 people killed and more than 700 injured since November when anti-government protesters began calling for the removal of the Pheu Thai government. 
 
 Rival political factions have spent the past two days at Bangkok's Army Club, where they attempted to come to a compromise over the future of the country. Despite various options reportedly being floated at the Prayuth-mediated talks, no agreement was reached, although the rival leaders did tweet "selfies" of themselves smiling and laughing together at the round-table discussions. 
 
 On Thursday afternoon, witnesses said, hundreds of extra troops arrived at the venue and took away the leader of the anti-government protests, Suthep Thaugsuban. It remains unclear who else was detained. Members of the government, opposition party, senate, election commission and pro-government forces had been attending the talks. 
 
 The military announced a curfew from 10pm-5am. National television stations were off air, although social media and the internet seemed unaffected by any censorship. 
 
 Mark Kent, the British ambassador, tweeted: "The Thai military have announced a coup. British citizens should exercise extreme caution and follow travel advice and media updates." 
 
 Prayuth's announcement was met with a warning by the pro-government "redshirt" activists' group. The United Front for Democracy against Dictatorship (UDD) vowed "retaliation" shortly after the televised statement. 
 
 "NOW it is COUP – stand by for a retaliation from the UDD," the group tweeted. 
 
 Soldiers later fired into the air to disperse thousands of redshirt activists who had gathered in Bangkok's western outskirts. 
 
 For the past six months, protesters have taken to the streets, taken over government buildings and threatened political kidnappings in an attempt to remove the "Shinawatra clan" from power – a reference to the former prime minister Thaksin Shinawatra, who was deposed by a military coup in 2006 and whose party, or variations of it, have won every election in Thailand since 2001. 
 
 Thailand has seen 19 real or attempted coups since the end of absolute monarchy in 1932. 
 
 Thursday's coup follows a softer so-called "judicial coup" this month in which Thaksin's sister, Yingluck Shinawatra, was removed as prime minister after a controversial court ruling found her, and nine of her ministers, guilty of abusing their power. 
 
 Prayuth said Thursday's announcement should not induce any kind of panic and that life would continue as normal, adding that the army would take care of the foreigners, and foreign embassies, currently in Thailand. ||||| BANGKOK — The Thai military seized control of the country on Thursday and detained at least 25 leading politicians in a culmination of months of maneuvering by the Bangkok establishment to sideline a populist movement that has won every national election since 2001. 
 
 It was the second time in a decade that the army had overthrown an elected government, but there were signs that this takeover could be more severe and include sharp curbs on Thailand’s freewheeling news media. 
 
 The coup was seen as a victory for the elites in Thailand who have grown disillusioned with popular democracy and have sought for years to diminish the electoral power of Thaksin Shinawatra, a former prime minister who commands support in the rural north. Unable to win elections, the opposition has instead called for an appointed prime minister, and pleaded with the military for months to step in. 
 
 As soldiers spread out throughout Bangkok on Thursday, the generals issued a series of announcements, declaring most of the Constitution “terminated,” banning gatherings of more than five people, imposing a curfew and shutting schools.
– Two days after Thailand's military instituted martial law in what it said was decidedly not a coup, the army chief took to national television today to announce that now it's staging a coup d'etat. The move abruptly ended two days of meetings between political rivals that had failed to break the impasse, reports the AP. Gen. Prayuth Chan-ocha said the military staged the coup "in order to bring the situation back to normal quickly," adds the New York Times. He cited the need to quickly push through reforms to "the political structure, the economy, and the society." Hours later, he announced that the country's constitution had been suspended, notes the BBC. The military detained at least some of the political leaders who showed up for talks today, including anti-government protest leader Suthep Thaugsuban, the Guardian reports. Interim premier Niwattumrong Boonsongpaisan's whereabouts are unknown. Soldiers reportedly moved into position at protest sites across Bangkok, according to the Washington Post. On the outskirts of the city, they fired shots into the air to disperse thousands of redshirt activists. Television stations have stopped broadcasting—a military spokesman said that TV and radio must only air army-approved programming. A 10pm curfew has also been instituted. But Thailand is accustomed to coups, CNN points out; in the wake of Tuesday's takeover, a hashtag started trending that roughly translates to "Show me a cute soldier," with locals snapping pics of dreamy enforcers.