Tweet with a location 
 
 You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more ||||| On Thursday, notoriously social media-shy Apple revealed a new Twitter account, @AppleSupport, which responds to technical questions from users and tweets out tips and tutorials. 
 
 24 hours later, Apple Support has over 121,000 followers, and has tweeted over 2,200 times directly to Apple users with instructions for how to fix their problems. Turns out, there was quite a bit of pent-up demand for Apple support on social media. 
 
 That works out to between 2 and 3 responses per minute, given that Apple Support only works for 15 hours per day. In addition, Apple's support representatives have to filter out joke tweets: 
 
 @AppleSupport I think you guys should unlock that iPhone — Zac Hall (@apollozac) March 3, 2016 
 
 Apple already had a robust online support service with lots of customer service tutorials. Users could also schedule a phone call with Apple Support. Plus, Apple's network of retail stores serve as contact points for technical support as well. 
 
 Apple retail boss Angela Ahrendts tweeted she was "thrilled to have another wonderful support option for customers." 
 
 Among tech giants, Apple is late to embrace Twitter. For example, Microsoft's Xbox Support accounts have been on Twitter since 2009 and are famous for fast response times. 
 
 Twitter CEO Jack Dorsey welcomed Apple Support and used the account to make a point that he believes that Twitter is well-suited for real-time customer service. 
 
 And more broadly, companies using Twitter for customer service see a +19% lift in customer satisfaction. — Jack (@jack) March 3, 2016 
 
 The Apple Support Twitter account appears to be managed with the help of Sprinklr, a social media software from a high-flying New York startup. Other Apple social media accounts tweet through Sprinklr, including iBooks. 
 
 However, despite the new account, Apple continues to have a relatively light presence on social media in general. Although most of its top executives tweet, the @Apple handle on Twitter is dormant, and the company does not have an overall Facebook page.
– "We’re here to provide tips, tricks, and helpful information when you need it most," reads the bio for the @AppleSupport Twitter account, which launched Thursday. Many, many people needed it. Business Insider reports that within 24 hours Apple's new customer service account had more than 121,000 followers and had tweeted them more than 2,200 times. Since it's only operational 15 hours a day, that's two to three hopefully helpful tweets per minute. "Turns out, there was quite a bit of pent-up demand for Apple support on social media," Business Insider concludes. Apple's nascent Twitter account is already outpacing similar support accounts from Comcast and Dell, though it trails the 300,000 followers of @MicrosoftHelps, Network World reports. The existence of @AppleSupport is a bit of a surprise, as Apple as a company tends to avoid social media, lacking both a main Twitter account and Facebook page. But Twitter CEO Jack Dorsey claims companies who use Twitter for customer service show a 19% improvement in customer satisfaction. Plus it gives bored Twitter pranksters an outlet. "I need help unlocking an iPhone 5c running iOS 9 that I forgot the passcode to," @JamesComeyFBI tweeted @AppleSupport on Thursday.