Bright golden to reddish yellow is a good thing, a VERY good thing because it’s a strong indication that a formula is absolutely loaded with antioxidants and anti-inflammatory properties. These will help protect and nourish your skin and help it recover from mild irritations like dryness, itching, burning, and chapping. We don’t use natural OR artificial colors in our formulas, it’s all pure herbal extracts causing that deep brilliant color and pleasant yet invigorating aroma.