Beauty influencers can be a valuable part of any online or social media marketing strategy. Influencers come in a variety of shapes and sizes, but can be most easily categorized in two ways: mass-market influencers and micro-influencers.  Mass-market influencers Mass-market influencers can help get your brand in front of a, you guessed it, mass-market audience. The only issue with these kinds of influencers is that their net might be a bit too wide for your products and get a wider, less intentional audience of beauty shoppers. Micro-influencers Micro-influencers may cast a smaller net than their mass-market counterparts, but brands can partner with these influencers for a much more targeted campaign, directed at a smaller, more pointed audience.