How much you spend on Instagram Advertising is completely up to you. The cost is flexible, depending on what time of campaign you’re running. A brand awareness campaign will cost based on how many people see it. Whereas a conversion campaign (including shopping) will charge your account every time someone actually engages with it. For any type of campaign, you can set a daily, weekly or monthly budget, and your campaigns will automatically adhere to that, pausing when they reach the limit. While we do recommend minimum budgets, depending on your goals- it’s different for every business and campaign.