A brand management framework is a set of guidelines and processes that businesses use to establish and maintain their brand identity. It's like a roadmap that helps businesses navigate the complex world of branding and ensure that they are consistently presenting their brand in the best possible light. A good brand management framework should include elements such as a clear brand strategy, brand positioning, target audience identification, and communication guidelines. It should also include a process for monitoring and measuring brand performance, as well as guidelines for responding to and addressing any negative mentions or feedback.