While a company’s reputational issues could be the subject of a digital PR campaign, for example, employer branding is not limited to this aspect. In fact, most of our clients are looking to run a PR campaign in order to gain competitive advantage: get better qualified personnel, improve company culture, understand the needs of their staff and reduce churn rates, and more.
In some industries, such as the tech industry, hiring senior staff means that employers not actually buying but selling. To find and convince the right hires companies need to up their game and really look at things from the perspective of the employee.