UX (User Experience) and UI (User Interface) are critical concepts in website design. UX refers to the overall experience of users when they interact with a website, including their perceptions, emotions, and satisfaction. On the other hand, UI refers to the visual and interactive elements of a website, such as colors, layout, typography, and buttons. The synergy between UX and UI can create websites with excellent ease of use and usability, enhancing the user’s experience and driving engagement and conversion.