Apple paying Sam Bankman-Fried and FTX is a big endorsement. It shows that Apple believes that FTX is a major player in the cryptocurrency industry and that Sam Bankman-Fried is a respected figure in the space. However, it is important to note that the book is still in the early stages of development, and it is possible that the final product will not be as favorable to Bankman-Fried as Apple is hoping.