A hotel website should include items that help customers determine if this hotel provides them with their desired experience. The hotel should focus on creating a website that makes it easy for people to navigate and find the information they need. This includes providing information such as: Appealing pictures that show customers why they want to say at this hotel Information about amenities that make the hotel look even more appealing Destination and local content , information about local sites and places of interest Strong calls-to-action and easy opportunities to convert Reviews and information from past customers about the quality of their stay The contact information for the hotel Other important features will depend highly upon the audience targeted. For example, a resort that hosts weddings and similar major events as a big part of their business strategy will want to make sure their website helps to capture the mood and appeal of using their location for these events. Businesses can gauge the effectiveness of their website design by tracking data that lets them know how customers behave on the website. Looking at how people engage on the site, conversion numbers, and the type of pages and information that interest them the most can provide valuable insight into their priorities and interests.