A landing page is different from a website, as both contain content for different objects. A website's home page service is for prospects to browse and search. Whereas in a landing page the prospect is introduced to compelling content with copywriting techniques created to sell the product or service to the visitors on the website landing page. A prospect with a mere objective to search for surf on the page is led by the copywriting and compelling set of sales tools, to the ultimate call to action button. For example, if an individual was brought by advertisements to a landing page he or she is often accompanied by the content ultimately going for the company's a product/service.