In marketing presentations marketing funnel is used to showcase the stages a customer goes through in order to make a purchase from a business. By understanding the marketing funnel, businesses can tailor their best marketing templates at each stage and move them through the funnel toward a purchase. The stages of a marketing funnel typically include
This is the initial stage where potential customers become aware of a product or service offered by a business. This can be through various means of marketing such as advertising, social media, or word of mouth.
In this stage, potential customers start to show interest in the product or service and begin to gather more information about it.
In this stage, potential customers evaluate the product or service and compare it to other options. They may also seek out reviews or testimonials to help inform their decision.
In this stage, potential customers make a purchase decision.
After making a purchase, customers evaluate their experience and decide whether they will make future purchases or recommend the product or service to others.