Analysts will be paying attention to how the new iPhones and Apple Watches are priced, as inflation and market factors have driven up the price of popular devices like Sony's PlayStation 5 and Meta's Quest 2 VR headset in recent months.  Analysts expect the base iPhone 14 to match the $799 launch price of the iPhone 13. The iPhone 12 debuted at the same price, while the iPhone 11 was $699 at launch. However, the iPhone 14 Pro and Pro Max may cost more than their predecessors, according to analyst Ming-Chi Kuo. Apple Watch Series 7 cost $399 at launch last year.