Balms, creams and lotions all have fairly similar benefits. They all work to soothe the skin after shaving, and protect it against excess dirt and debris clogging up your pores. Your skin can become irritated by the blade cutting across the skin, and post-shave products calm the skin and heal any cuts or nicks from the razor.
Most creams, balms and lotions gently moisturise the skin and leave a fresh, smooth texture. The most distinguished brands also lace their formulas with aromatic ingredients, leaving you finely scented if you're planning on heading out. A balm is probably best if you prioritise a crisp scent, whereas creams and lotions are better if you're concentrating on achieving that silky-smooth skin.
Check out our blog on the best post-shave products for sensitive skin to help find what's right for you.