UVwise is owned and operated by Drs. Ben and Lize Wiese. Drs. Ben and Lize also own and operate the Kelowna Skin Cancer Clinic where they diagnose and treat patients with skin cancer. A proactive step in avoiding skin cancer is UPF (UV) protective clothing. However, finding this clothing can be difficult. To help solve this problem, they created UVwise.com to help make affordable, quality UV protective clothing accessible to Canadians.