What happens when companies fail to make their websites and apps accessible is up to the AGID. The AGID is the Digital Italy Agency. AGID will confirm violations and assign deadlines for accessibility remediation. If it comes down to it, the AGID is likely to fine organizations with violations.
Besides facing fines, non-compliant companies can expect harm to their brand's reputation. Companies with inaccessible websites miss out on a large population of potential customers.