Paid search strategies can include more than one type of ad, such as text ads or Google Ads, display ads, and call-only ads. Here is a brief explanation of each:
Text ads contain text. They are often used as retargeting ads, which automatically display for users who have previously searched for a healthcare provider.
Display ads appear along the sides, in the footer, or at the top of a web page.
Call-only ads are displayed only on devices that can place a call.