Big Data has the potential to significantly transform any business. It has patterns, trends, and insights hidden in it. These insights when discovered help any business to formulate their current and future strategies. It helps to reduce unnecessary expenses and increase efficiency. It helps to reduce losses. By exploiting Big Data, you can understand the market in general and your customers in particular in a very personalized way and accordingly customize your offerings. The chances of conversion and adoption increase manyfold. The use of Big Data reduces the efforts/budget of marketing and in turn, increases the revenue. It gives businesses an added advantage and an extra edge over their competitors. If you do not harness the potential of Big Data, you may be thrown out of the market.