The main difference between a B2B (business-to-business) sales funnel and a B2C (business-to-consumer) sales funnel lies in the target audience and the sales process. In a B2B sales funnel, the focus is on selling to other businesses, and the sales cycle tends to be longer and more complex. The buying decision is often made by a team or a committee, and the purchase can involve significant investments of time, money and resources. A B2C sales funnel is typically shorter and more straightforward, as the buying decision is made by individual consumers rather than a team.