WhatsApp marketing is a new type of marketing in which businesses use WhatsApp Business for promotional purposes. They send marketing messages to customers through the WhatsApp Business messenger service. These marketing messages could be discounts, competitions, product launches or even surveys. A WhatsApp marketing channel typically sits beside (increasingly, ahead of) email marketing and may replace an SMS marketing channel entirely (more in Europe than the US where WhatsApp is more popular). You may hear other terms used for WhatsApp marketing, including: - WhatsApp campaigns - WhatsApp promotional messages - WhatsApp advertising - Conversational marketing - Chat marketing - Social marketing In the DACH region (Germany (D), Austria (A) and Switzerland (CH)), WhatsApp marketing messages are often called “WhatsApp newsletters.”