Before we start any digital advertising campaign with you, we conduct comprehensive evaluation of the opportunities present across many different channels to determine where the best probability of an excellent outcome for your business model. There are numerous factors that influence what will be the best platform for your ads. To keep it simple for now, let’s address what are typically the two most important: your objective, and your ideal customers. Your objective may be a simple as driving more leads and sales, or it may be more nuanced such as building awareness in other markets such as Far North Queensland or Western Australia. Whilst a measurable return on your advertising spend is the cornerstone of evaluating performance, other valuable outcomes for the business are important to consider. Some platforms are more suitable for specific purposes, for example, Google Ads can be excellent at capturing sales for people searching for a product, whereas, LinkedIn may be more suitable if you’re pitching your B2B service to key decision makes that may not even know your service is a solution that exists to their problems.  Depending on where your ideals customers spend their time online will influence which platforms work best. With our research, we may find that your customers spend a lot of time in a particular Reddit community, or spend more time on facebook and virtually no time on LinkedIn. Depending on where we can reach your customer base will affect our recommended solution.