If you decide to purchase the Business plan (or better), you can easily start selling with Jimdo. Along with special templates that will help you to design your online store, you will have access to all of the necessary features for running a successful store. However, keep in mind that eCommerce wasn't the main priority for Jimdo. So, although having a store is possible, Jimdo eCommerce options will be suitable only for those with a few products to sell. For anything more serious, you will want a more robust platform like WordPress, or even Shopify.