Through Social Media Marketing, Businesses now have the scope to reach, interact and engage with their potential customers. With a plethora of information available on Social Media, your Target Audience is aware of most business and services around them. What we need to do is to make them aware of your presence and create an identity in the market and amongst your Target Audience. While doing so, you need content that is relevant, informative, entertaining, creative, attractive and lastly but most importantly engaging. But in an era of creative communication, along with creativity and engaging messages, you need a well-built and thoroughly thought strategy.