Content Marketing
Content marketing is the process of creating and distributing content online to generate interest in a brand or product, as opposed to explicitly promoting the brand. A content marketing strategy can include blogs, videos, social media posts, etc.
2. AI (Artificial Intelligence)
AI stands for artificial intelligence and is any human-like intelligence that is performed by your computer and other machines. Artificial intelligence is increasingly being used in marketing to automate tasks.  In fact, you might be using AI right now via Netflix, Google Maps, Amazon, or Siri.
3. E-Commerce Businesses
E-commerce (short for electric commerce) businesses are businesses involving the buying and selling of goods and services that are conducted over the internet. For example, you might run an e-commerce business over Amazon or Shopify. E-commerce businesses have grown in popularity, especially since the COVID-19 pandemic began.
4. Conversion Rate
Conversion rate is the percentage of customers (or potential customers) who take a specific action on your website, whether it’s buying a product or signing up for a newsletter.
5. Paid Search
Paid search is a form of digital marketing where advertisers pay for ads on search engines like Google and Bing. When a search result on the SERPs has a little “ad” box next to it, this is the result of paid search. Paid search is an alternative to SEO. Instead of waiting for your web page to rank organically on Google, you can simply pay to appear higher in the search engine results with an ad.