It is scientifically proven that visuals are processed faster by the brain than text—no wonder every content creator wants to employ them on a large scale. Visuals are pivotal in grabbing attention, conveying information, and creating a memorable experience for your audience. Three different types of visuals are employed extensively to engage the audience: Images are perhaps the most basic visual tool. They capture attention and can convey complex information in a simple format. Infographics are something content creators swear by today! They are engaging content that combines text, images, and data to present information in an easy-to-understand format. Videos generate the most impact. They combine audio, visual effects, and storytelling to create an immersive experience for your audience.