At first, Nolan Bushnell (the founder) planned to use the image of a coyote because he wanted to call the company Coyote Pizza. But for the first performance, he mistakenly bought a rat costume and not a coyote costume. As a result, the businessman decided to call the chain Rick Rat's Pizza, but the employees advised him to use the current version of the name. Therefore, from 1977 to 1993, the Chuck E. Cheese logo featured a rat, and only then did a mouse appears.