It’s no secret that organic social media reach is falling on every platform. With so many brands on social media, it’s becoming more difficult to stand out and reach your audience with your content. Social media advertising supports your organic efforts and allows you to maximize your visibility with relevant users online. The beauty of social media advertising is that it’s incredibly targeted. People spend countless hours on social media every day, and platforms like Facebook and Instagram collect much data. This data lets you get incredibly granular with your advertising efforts: you can target by age, behavior, and interest or even serve up ads to people browsing your competitors. With so many targeting options at your fingertips, it’s also easier to put your brand in front of the right people at the right time — increasing brand visibility, engagement, and conversions.