Many investors like to rely on hard numbers, such as earnings or production numbers, when evaluating a stock or other asset. Fundamental analysis can give these traders the hard numbers they need in order to make comparisons and judgments regarding the future price of the asset being studied. So, fundamental analysis is important because it gives us concrete, objective data to work with. By using fundamental analysis, the intrinsic value of a company or an asset type can be fairly evaluated, allowing better trading decisions to be made.