A local SEO audit is an analysis of your name, address, and phone number (NAP) - and its accuracy across the internet, therefore affecting your Google Business Profiles (GBPs) ability to rank in local search results. There are a number of factors that go into local SEO, including your NAP (name, address, and phone number) information, reviews, citations (online business profiles), backlinks, and more. A local SEO audit will take all of these factors into account and give you a report on where your online presence stands and what needs to be improved.