Metadata is the little data that help your videos to be discovered through the video title, description, tags etc. Let’s look at some of these factors in detail: · Video Title: Title is one of the major factors, which describes what is in the video in a nutshell.
· Description: use all powerful keywords along with links to your other social media accounts in description. · Hashtags: use relevant words related to your video only. · Category: Categorizing your video can play a good role in how it gets discovered by the audience. · Thumbnail: Choose a thumbnail of good quality, resolution and size, that represents your video in a single shot. · End screens: This will direct viewers to other videos from your channel and encourage them to subscribe to your channel. · Strong Call-to-action: you can guide the viewer to what you would like them to watch next, ask them to subscribe, turn on notifications and suggest another entertaining video of interest to them. Alternatively, check out this article to know amazing ideas to increase subscribers on YouTube.