When it comes to finding the best and cheapest watch brand, there are a few factors to consider. Firstly, you should look for quality craftsmanship and materials in order to ensure that your watch will last for years. Secondly, you should also consider the reputation of the brand as well as customer reviews. Lastly, price is an important factor when looking for a good deal on watches; however, it‣s important not to sacrifice quality over cost. With these criteria in mind, some popular brands that offer great value include Seiko, Citizen and Timex. Each of these brands offers reliable timepieces at affordable prices without compromising on quality or style.