When you first start to learn about popular link building methods, you might think your team can take care of link building internally. However, any SEO professional can tell you that proper link building is a very time-consuming process that takes time and skill to secure valuable links to actually help your site's ranking. Poor quality links could end up hurting your website, rather than helping it, so it's essential to invest in getting high-quality links. This is where a link building agency comes in.
A link building agency has the tools, expertise and resources required to get the job done for you. However, no two link building agencies are the same, and you need to know how to find the best agency for your needs.