LTV stands for Life Time Value of each patient. For example 1 if Susan (a patient) stayed with you for 6 years as a patient, and she spent $600 per year on routine dental services, her LTV is $3600 For example 2 if Bob (a patient) stayed with you for 6 years as a patient, and he spent $1600 per year on routine dental services, his LTV is $9600 If you take an average of your dental patients, you should find that each patient's LTV is approx $5000 - For a general dentist. This is different for each type of dental practice. For example if you a dentist who focuses on dental implants, and specifically All-on-4 implants, each patient is $20K to $30K . Learn more about dental patient LTV.