is an alloy, which is created by mixing pure gold with copper. Many alloys also contain silver, which helps to soften the colour and create the beautiful blush hue that makes rose gold so loved. Rose gold is genuine gold, just like yellow or white gold. Its unique colour is achieved simply by using different metals in the alloy. Choosing jewellery crafted in at least 10ct rose gold, means you are purchasing a precious piece of real gold jewellery. It also means that your rose gold jewellery will never fade or lose its pink colour.