How to answer: Different agencies and organisations have different ways of approaching their content strategy. For the purposes of a content writing interview, you can utilise the following simple and smart process:
Step 1. Define the marketing objectives.
Step 2. Identify the audience (their personality, behaviour, demographics, etc.).
Step 3. Define how the client/brand should be perceived by the audience (positioning).
Step 4. Brainstorm ideas (creating the topic/subject pool, creating a keyword list, etc.).
Step 5. Map a rollout plan.