Trademarking creates a standardized protocol to ensure the procedures you get from one provider are the same as another. Dr. Charles Runels, the inventor of the procedures trains each member the same way; the same treatment you’d get in New York City is the same treatment you get in Miami.   Dr. Runels' treatments are recognized, demanded and trusted across the world. The trademarks that protect them are an invaluable business asset of the ACCMA's, and yours too if you become an approved provider.    In a nutshell, trademarking allows the Cellular Medicine Association to:   Prevent anyone from pricing the procedures too low, thereby lowering the market price. Prevent anyone from damaging the brands reputation by performing a procedure incorrectly. Protect you as a provider (as well as the patient) from competing with those who haven't been properly trained to provide the treatments with a high degree of efficacy.