Here are some ways to conduct a competitor analysis on TikTok:
Identify your competitors: Use industry-specific hashtags to find competitors and explore the "For You" page.
Analyze their profiles: Look at their bio, profile pictures, and link in bio. Note follower count and identify popular content types.
Examine content performance: Measure engagement metrics and posting frequency.
Understand content style and trends: Pay attention to the style, effects, and recurring themes.
Utilize TikTok analytics tools: Use analytics tools to track performance and get access to metrics.
SWOT analysis: Find your strengths, weaknesses, opportunities, and threats.
Optimize strategy: Gather all the insights and make changes in your strategy.