When choosing the ad agency for your business, consider taking these steps:
Study your company's requirements to determine the project’s scope and completion target.
Know your company's budget for the project.
Research and check company reviews. Check their track record, portfolio, references, and pricing. Look for an agency that understands your brand's goals and needs.
Set expectations early.
Gauge their communication style (as the agency must provide sufficient engagement throughout the project)
Leave room for new ideas and routines.
Ask how they determine to price and deliver their performance reporting and data analysis.