In 2016, Fluicell was following a sales approach which leveraged exclusive distributors to gain a global reach for the products. The results of this approach were found to be unsatisfactory, and as such, a more direct model was employed by the end of 2018, establishing an in-house sales force to connect Fluicell to its customers. Established distributor agreements were renegotiated to maintain the global reach, while allowing Fluicell to retain control and access to all markets.
A professional sales team is now in place, which has greatly increased our sales capacity and continuing to foster new relationships. The sales pipeline is now in constant growth and we have confidence in future expansion.