The penalties for violating the Telephone Consumer Protection Act (TCPA) can be severe, ranging from substantial fines to long-term reputational damage. TCPA violations occur when companies send unsolicited communications, such as calls or texts, to consumers without obtaining proper consent. Each violation can result in fines ranging from $500 to $1,500 per call or message, depending on whether the violation is found to be willful or negligent.
Given the scale of many marketing campaigns, the costs can quickly escalate into millions of dollars, making TCPA compliance critical for businesses of all sizes. But the financial burden isn’t the only concern—TCPA violations can lead to class-action lawsuits and significantly damage a company's reputation.