From an accessibility perspective, poor color contrast impacts the readability of your content, especially for individuals with low vision. From a marketing perspective, contrast helps your content stand out to end users. Resources are provided below:
Additional Information:
Colors and Social Media Images opens a new window (Doyouspeakfreedom.com)
Contrast and Color Accessibility opens a new window (WebAIM)
Tools to help with testing color contrast:
Colour Contrast Analyser opens a new window (Paciello Group)
Colorblinding opens a new window (Chrome Extension)