If you regularly buy LEGO from the official LEGO store or website, you might want to sign up to the LEGO VIP loyalty scheme - known as LEGO Insiders.
Founder and editor of pop culture blog Merch Mates, George Patient, explains: “It's a free program where you earn points for every pound spent on LEGO products, either in LEGO stores or online at Lego.com. These points can then be redeemed for discounts on future purchases. Additionally, VIP members often get early access to new sets, exclusive promotions, and special gifts.
“If you are a LEGO enthusiast or have children who are, the LEGO VIP loyalty program can provide significant benefits and savings over time.”
Just be aware that making your purchase through the LEGO website won’t necessarily mean you’re getting the cheapest deal - even if you’ve earned reward points to give you a discount.