Loyalty programs are the widely used method for retail industries to collect data. However, with the scales tilting towards other aspects, credit cards, user login, and IP addresses are other means to work with users’ data. Retail businesses collect this information to educate themselves about market insights. Moreover, they also gain knowledge about how customers are shopping and the areas they are spending the maximum of their money. All of this helps businesses to present curated recommendations for their customer base. Plus, it also assists retailers in manipulating the future expenses of their consumers.