This is a very common issue with men. They start to experience hair loss or thinning either at the temples or at the hairline. The easiest way to apply it is to start from behind the hairline where you have normal hair growth pattern. Now start blending it properly towards the hairline by taking shorter strokes. Try not to cross the hairline area as it might end up looking artificial. However, if you used excess product by mistake, you can comb it over in the backward direction where you don’t have hair thinning issue.