There are several reasons why you might want to use a URL shortener. Maybe you want to make a long, complicated URL easier to share with others. Or maybe you want to be able to track how many people click on your link. Either way, a URL shortener can be a helpful tool. Some URL shorteners also allow you to customize your links. For example, you can choose a custom alias for your link, which can be helpful if you're trying to brand your links. And some URL shorteners even allow you to add tracking parameters to your links so that you can see how many people click on them and where they came from.