We work with architects from a wide variety of architectural practices in Britain and now, thanks to Zoom and Teams training, increasingly worldwide. Journalists covering architecture, design, infrastructure, and civic planning are always interested in hearing from architects. The challenge for architects is to make their comments relevant to the audience and ensure that they get their message across during the interview. Journalists will often complain that architects and designers don’t come to the point quickly enough or don’t provide them with the kind of stories, case studies and even simple human anecdotes they’re always looking for. The benefits of Media Training for architects, we find in our media training workshops for architecture practices, are that architects and others within the firm learn what the journalist is looking for and develop skills and techniques to deliver an interview that will help them and the journalist. Their confidence grows as we also look at how they can gain more control of the interview. Subsequently, when they see the final report, it has covered all of the points they wanted to cover. We help architects gain more control over media interviews to focus on their key message and avoid getting drawn to issues that might be difficult or irrelevant.