The great thing about digital PR is that it can be done for any business in any industry, as it’s all about understanding the core audience. Once you have gained that understanding through detailed onboarding and wider industry research, then we can highlight which publications hold the most topical relevancy and are actually engaged with by your potential customers. The team here at SEO Sherpa has a wide variety of experience ranging from more consumer friendly industries such as fashion, beauty, automotive, and sports through to more niche industries where more in-depth understanding is required, such as cryptocurrency, fintech, pharma, and construction. No industry is off limits with digital PR, as long as you take the time to understand the customer, the brand, and the industry.