The responsibilities of a social media manager include developing a social media strategy for the business, managing day-to-day handling of various social media channels, overseeing performance of posts on every social media channel, creating engaging multimedia content, analysing competitor activity, undertaking audience research and setting targets on social media to increase brand awareness and customer engagement
Whereas, a media coordinator is the communication professionals who are responsible for implementing targeted communication and advertising content on various social media channels.
Other responsibilities include developing content for broadcast, print and various social media channels, negotiating with different media channels to get an attractive deal and ensuring that the key message is properly communicated in the advertisement.