We change it to enhance readability and contrast, ensuring content is accessible against various backgrounds. It also highlights important information, drawing the reader’s attention to key areas. Font shade is essential for aesthetics and branding, helping align the site’s appearance with the brand’s palette. Additionally, hues can evoke emotions and set the tone of content, influencing the mood or message conveyed to the audience. Knowing why we change font colors aids in making informed decisions about website design and user experience.