Great question! 1. We use Magnesium sourced from The Dead Sea (not the Tibetan Plateau which actually means it's from China) because this is where all the evidence lies for the benefits of Magnesium absorbed through your skin. We don't cut corners and ensure all our products align with our brand values of bringing the best Clean, Green and Safe products to help our customers. 2. All the products we use are 100% natural, no Sulphates, Parabens, Pegs or Mineral Oils. They are Vegan friendly not tested on animals and made in Australia. 3. Our products are developed by Health Care Professionals and Cassie our founder is a Pharmacist who is passionate about wellness. You can feel safe she has stringently tested, researched and ensures The Base Collective products are the best for you and your family. 4. We list all of the ingredients on the label, not just the active ones! We believe you should know what's in your products and value transparency.