Start with your immediate network, and incentivize them with a free trial or group workshops. Utilize social media platforms (Instagram, Facebook Groups, etc.) to showcase knowledge and provide value to prospective clients. Engage in fitness communities, both in-person and online. Showcase any client testimonials. Pass out business cards, start a newsletter, develop working relationships with chiropractors (who combine chiropractic services with personal training), massage therapists, physical therapists, etc. A great way to generate future business is by doing a great job with existing clients and getting word-of-mouth marketing. Don’t be afraid to ask for referrals!