An excellent online reputation management service will tell you upfront that it won't eliminate all of the negative reviews at once. It will give you ways for turning those negative comments or evaluations into positive ones. It could take up to a week to complete. It will take two more weeks to turn the negative ratings into positive ones. Some businesses will expect you to deal with viewers patiently. When dealing with trolls, don't be passive with your speech. This is something that several o