When your social media properties are managed appropriately, you’ll see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources and captivating imagery. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just anyone with a Facebook account. Avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant, consistent and engaging content, quality followers grow naturally.