Above all, the Superneat team is mindful and respectful of your team’s time—we produce content as efficiently and painlessly as possible. Our #1 goal is to handle the content and keep your resources focused on other high priorities. Still, the best content is created collaboratively so we work together with your team. We must work with a dedicated point person at your organization who is the content owner. This person might be the Chief Product Officer, CEO, marketing/sales manager, marketing/sales director, or a principal or junior consultant. Then, the level of involvement with content production depends on the type of content we are producing. For more straightforward how-to content, our writers take content creation from end-to-end. For more in-depth content (i.e. thought leadership and technical how-to’s), we collaborate with subject matter experts.