We are dealing with a highly competitive market, thus to go ahead of the crowd needs a lot of effort and unique ideas. Initially do in-depth research in your business niche, analyze the competitors, market trends, etc. Analyze the location of the potential customer base and geographically segment them because you need to reach the right audience. After segmenting, find the actual goal behind the purchase, you can do an actual survey. Develop your MVP and understand the future success of your product. After feedback analysis and rectifications, make it to a full-scale product.