The business needs to have a unique point of view to stand out from competitors and communicate the brand's personality and values to its target audience. An approach to this content marketer interview questions question can be:  “Having a unique perspective can also make your content more engaging and interesting to your audience. To ensure that your point of view is unique, consider the following:  Identify what makes your business unique: Your company culture, values, or the specific products or services you offer.  Determine your target audience: Knowing your target audience can help you tailor your message and point of view to their interests and needs.  Understand your competition: Research what other businesses in your industry are saying and doing, and identify areas where you can differentiate yourself.  Communicate your unique point of view consistently: Once you have identified your unique perspective, make sure to communicate it consistently through all of your marketing channels, including your website, social media, and content marketing.  Taking these steps ensures that your business stands out from competitors and effectively communicates your unique point of view to your target audience.”