In the first few years of running my business, I learned that nothing makes for better design work than boundaries! It’s important to me to strike an appropriate work/life balance that includes time with my family, a healthy lifestyle, plenty of rest and decompression. That’s why I don’t spend nights (EST time zone) and weekends on client work, and I don’t hold capacity for “rush” jobs. For this reason I do encourage all of my clients to plan ahead and give themselves plenty of time to build their brand identity and get their ducks in a row before “launching”, even if it’s a rebrand. I’m sure you’ve heard the Bob Carter quote, “your urgency is not my emergency”! I don’t hold space in my business or my life for this urgency, which demands I compromise my peace of mind and quality-time with loved ones. Please be mindful of this when reaching out to me with a tight deadline! I appreciate it.