Social selling is an effective way to build relationships with potential and current customers through social media. It allows you to build a personal connection with people, which can help you better understand their needs and wants. It, in turn, can help you provide them with the best possible solutions and products. Social selling can also help boost your brand's visibility and credibility. When customers see that you are engaged on social media and active in conversations with potential and current customers, they will be more likely to trust your brand and consider your products or services.