High quality, targeted traffic. The Google AdWords platform allows you target consumers in a variety of ways and through keywords research. You can make sure your ads appear where you want them to when you want them to, and who you want them to. This results in clicks from interested leads that can quickly convert on your landing page. You’ll never pay for a poor quality lead again with Google AdWords if your campaign is set up correctly and executed properly.
2. Instantaneous. Processes in home buying and selling property may be long and arduous, but not PPC real estate campaigns! Your ads are shown instantaneously after they are created, and your target audience can find you any time they’re searching for related keywords. You get the perks of both instant promotion and 24/7 results, so there is no downtime and no money wasted when you use Google AdWords for real estate marketing.
3. Control. There are many things in the real estate industry and the housing market that you or your agency have absolutely no control of, but your Google AdWords for real estate campaign is not one of them. Google AdWords is a pay-per-click platform that allows you to control how much you want to spend per click, per campaign, and in the lifetime of your campaign. No overpaying for leads you don’t want or that have no value. You control who sees your ads and how much you pay for them to be seen.