Today’s students are digital natives. They are highly networked and most of the students contact alumni through social channels at least once before enrolling for a course. Using digital platforms like u003ca href=u0022https://www.leadsquared.com/higher-education-admissions-crm/u0022u003eenrolment management systems and CRMsu003c/au003e, college and trade school administrators can track a student’s interest in their institution and accordingly engage with them.