Business is not run for a social cause; it is to bring home the bacon. To do so, it is necessary that before starting a business, some homework is done. Performing assiduous groundwork is the first step. Conduct detailed research by identifying the target audience. Pin down their needs, demands, and traits. Business is not about making a product or service available but about being able to sell it at the desired price. For that, stand firm to the mission and discover an optimal structure. Whether to run it as a sole proprietorship, partnership, a private company, etc., is to be determined beforehand. Amount and source of funds are paramount for any business, even before it is set.