The Manufacturer: They are at the top of the chain of distribution, which makes them the first likely candidate to be liable in a defective product lawsuit. The Retailer: You may also have a product liability case against the retailer who sold the defective product, for simply selling a dangerous product. The Wholesaler or Distributor: Finally, you may be able to pursue a product liability lawsuit against any other “middlemen” in the chain of distribution, such as the wholesalers and distributors.