The last thing any site owner or entrepreneur wants to see is an error message preventing visitors from accessing the website. The bleak screens are an embarrassing red flag that a brand underestimated its performance and wasn’t ready for success. However, unless your website is on a flexible platform like cloud hosting, bandwidth isn’t often a feature you can add à la carte. Regardless of your server environment, the best way to more or less create additional bandwidth is by actually reducing your site’s bandwidth usage. Bandwidth is like water — there’s only so much to go around, so conservation is key. Some ways you can accomplish that include: Look for external sources or storage for images and videos (or optimize image files for web) Enable compression for HTTP, CSS, and JavaScript Implement caching and a content delivery network to store static content on servers closest to your audience Outsource RSS feeds to third-party applications or plugins If you’re regularly running out of bandwidth, your hosting provider will probably be knocking on your door and asking you to upgrade to a bigger plan. For shared hosting customers outgrowing their allotted resources, top VPS hosting packages clearly spell out how much bandwidth is available and give you more tools to manage and measure its consumption.