The cost of PPC management services depends on several factors. For example, you need to consider the average bid for PPC ads in your industry. If you're in the real estate industry, you can expect to pay an average of $1.55 per click. Attorneys pay an average of $9.21 per click, making it more expensive for law firms to use Google Ads and Microsoft ads. You also need to consider your budget, goals, and pay-per-click advertising strategy. If you have a low budget, your PPC management service will have to adjust your strategy accordingly. You may need to increase your ad spend if your goal is generating leads versus increasing brand awareness. The number of ad networks you use has a major impact on the cost of PPC advertising. If you want to rely solely on Google Ads, you can dedicate a much bigger portion of your budget to buying PPC ads. If you plan to use multiple platforms, you'll have to pay more for PPC management, as your partner will have to spend more time setting up and monitoring campaigns.