Once you sign up for an EZ Texting account, sending promotions to thousands of customers at once can be achieved in a matter of a few minutes. Unlike email, a promotional text can be composed quickly and easily, and it still has a bigger impact. Research reveals that customers are 4.5 times more likely to respond to a promo sent via SMS than email. Yet, like email, text message marketing is an opt-in-only activity; therefore, recipients have to subscribe to receive your SMS for construction, landscaping, or any other home services.