A micro-study looking at 5,000 Google Search queries shows the following rates based on the position on the first page. As people are in a hurry to get the information they’re looking for and don’t want to take the time to scroll, you can see why the first position gets most of the traffic. Position 1 - 20.5% Position 2 - 13.32% Position 3 - 13.14% Position 4 - 8.98% Position 5 - 9.21% Position 6 - 6.73% Position 7 - 7.61% Position 8 - 6.92% Position 9 - 5.52% Position 10 - 7.95%