A scam is a scheme that attempts to steal either money or personal information from an unsuspecting party (either an individual or a business) through lies, manipulation and false pretences. Scammers are able to reach more people now than ever due to evolving communication technologies – you can be scammed in person, on the phone, through text messages or emails, across social media or simply by visiting a fake website. Each and every year there are new scams popping up, though these typically fall under one of seven major categories.