Wendy’s ensures that physical evidence, including store appearance, packaging, and overall presentation, contributes to a positive brand image. Wendy’s stores are designed to create a positive and inviting atmosphere, with well-decorated interiors and organized dine-in areas. The mascot girl outside each outlet serves as both a branding element and an attraction for children. The employees and staff at Wendy’s are well-dressed and groomed, reinforcing the brand’s professionalism and dedication to quality.