For a coffee shop, especially a new one, marketing is everything. Being able to run an effective marketing campaign can make a coffee shop more successful than you may have ever thought possible. An effective marketing campaign should consist of several ads all aimed at a target audience to increase sales revenue and therefore increase profits. If you as a coffee shop owner are not very familiar with marketing, it may be a good idea to hire either a marketing consultant or a marketing firm to take over your marketing strategy. These experts will ensure that your marketing campaign will be as successful as possible. Although these experts can be rather costly, the value they bring to your business is invaluable.