LinkedIn is by far the most effective way to connect with new B2B clients, far outperforming cold-calling, cold email, running ads, or any other method based on our tests. This isn’t to say that you shouldn’t use other methods, just don’t neglect LinkedIn. There are over 900 million users on LinkedIn, and most business owners regardless of your niche will be on it. We have helped clients connect with markets as specific as festival owners in the US to large & well-known brands. So if you’re targeting B2B, rest assured that your niche can be found on LinkedIn!