Unfortunately we don’t have much control over pricing, since we don’t have volume contracts like Best Buy we cant actually get GPUs at reasonable prices direct from manufactures and instead have to acquire GPUs through various distributors and middle-men, so as our cost increases that unfortunately has to be passed along to the consumer.
A lot of this is a combination of ongoing supply and demand issues combined with general inflation in the economy. We wish we could sell GPUs at or near MSRP but unfortunately vendors have been unwilling or unable to provide parts to us at prices that would make that possible.
We always strive to provide the best price we can.
For a detailed explanation of all the factors involved in GPU pricing and current trends, checkout this excellent video by Hardware Unboxed.