A corporation may use one of many ways to increase its market share. First, it may launch new technologies to entice clients who might otherwise buy from a rival. Second, cultivating customer loyalty is a strategy that may result in both a strong existing client base and word-of-mouth growth. Third, recruiting exceptional workers saves the organization money on staff turnover, enabling it to focus on its core capabilities. Finally, an acquisition allows a corporation to lower the number of competitors while also acquiring its client base.