Open an official account first 2. Open an online store: Before you open your online store, you need to choose the type of business model that your company will run on the platform. There are two options: 3. Xiaohongshu supports your products and buys them in advance 4. The company creates its own store Below we list the steps leading to the opening of your store on Xiaohongshu 1. Sign up for Xiaohongshu via company email. 2. Fill in registration information, including: o Basic information about the company (responsible person, trading model, headquarters address) o Company qualification (business registration or registration certificate) o Financial information (bank name and address, currency for calculation, SWIFT code and IBAN) o Additional documents for companies selling products of various brands: power of attorney from brand owners to sell products on Xiaohongshu (with the official seal of the company) 3. Once these steps are complete, Xiaohongshu will analyze your registration application and process it. 4. The final step is to sign the agreement online and the paper version. 5. The company has access to its online store, as well as to various training modules on the management platform Xiaohongshu Continue reading our full guide about opening an online store on Xiaohongshu, its costs and logistics!