It takes a lot of effort to make an ecommerce business successful. In fact, the current success rate of ecommerce businesses is around 20%. This means that 80% of businesses fail. One of the major reasons behind many failed businesses is the lack of market understanding. Ecommerce websites collect a lot of customer data, which could be the key to succeeding. With properly segmented information, ecommerce businesses could improve their targeting and build a good business strategy.