Public bettors are bettors that are not betting for a living. They are not professionals and, most often, are not serious about it. They bet because they love the game and want to get in on the action. The problem is they are not very knowledgeable and they tend to bet based on bias. They bet on popular teams, star players, and Overs. When you fade the public, you are betting against them, which is a strong option many times. The public losing bets is why sportsbooks are in business. Public bettors would be wise to check out Week 4 NCAA football picks at Sports Hub.