In the marketing world, customer lifetime value (CLTV) is the most important aspect of the business. CLTV tells marketers how much revenue they can expect from one customer over the course of a business relationship. In this post, we showcase how Tellius can be leveraged to perform a performance deep dive using Retail data combined with transactions and customer demographics. Our goal is to understand the different personas among the customers — the first step to effective targeting and personalization.