Local SEA is a helpful tool in the battle for customer attention. If the ads are placed with expertise and good understanding, the investment can develop into a profitable means of effectively increasing sales.   High local visibility   Mobile First has become the motto of prominent search engines in recent years. 80 percent of users use mobile devices to filter out local information from the internet. Subsequently, 75 percent of consumers decide to use the presented offers from the search results and visit the associated premises.   It can be concluded that both Local SEO and Local SEA play an important role in the visibility of businesses. If users start a search on their smartphone to find a nearby bookshop, craft shop or boutique, local search engine advertising can help you get into the field of vision of your target group.   Little wastage   Online marketing is important - no question about it. With the help of Local Google Ads, high wastage can be avoided. Let's assume that a customer from Dresden uses Google to search for the term "restaurant", then it can be ruled out with a high degree of certainty that gastronomic establishments throughout Germany have relevance for the customer. SEA therefore ensures that customers are addressed in the immediate vicinity of your business.   Lower advertising costs   With local search engine advertising, you limit your target group enormously. What sounds like a disadvantage at first, however, has strong arguments. Through target group targeting, only those customers are addressed who are seriously interested in your company. Through their location and the search terms they entered, they are compatible with your offer and a purchase is within reach. The remaining consumers who have fallen through the cracks need not bother you. As a rule, they represent wastage, which only costs money unnecessarily in online marketing campaigns.   Furthermore, it should be emphasised that popular keywords are highly competitive. For this reason, it may make sense to focus less on the general search terms and more on specific keywords. Your chances of success increase while your expenses decrease.