Here any Power BI report designers or consumers or developers or admins can suggest ideas(that could be anything new feature, or enhancement etc.) which can improve user Experience and currently that is what Microsoft is listening to User Voice”. Once this is posted in ideas page, then different users across the world, possible needs similar or same kind requirements and they start supporting idea by Voting it. No of votes increases then your idea has got demand which is called “Hot Idea”. Then Microsoft product team will consider it and releases that feature in subsequent releases.