Influencer marketing is the most popular crypto marketing strategy, where influential individuals promote cryptocurrencies to their large audiences. Social media platforms like Twitter, YouTube, and Instagram are often used for these campaigns. Crypto projects also rely on airdrops, where they distribute free tokens to generate interest and attract new users. Content marketing plays a significant role, with blogs, articles, and educational materials created to inform and engage the community. Community building through forums, Telegram groups, and online communities fosters a sense of belonging and loyalty. Additionally, partnerships with other crypto projects or businesses help expand the reach of a particular cryptocurrency. Bounty programs are used to incentivize users to perform tasks like content creation, social sharing, and bug reporting. Finally, participating in events, conferences, and webinars allows crypto projects to showcase their potential to a broader audience.