The goals of social media marketing are varied: from building brand awareness to finding new customers and engaging them regularly while distributing relevant content. But social media marketing is extremely fast-paced. With less than two seconds to grab a viewer’s attention and a never-ending supply of visual content, posts become outdated in a matter of minutes.
The challenges that social media marketers face more often are:
Very short production cycles
The need for endless content variations
Maintaining consistency across channels
Communicating effectively with external agencies and stakeholders
Meeting the demands of creative optimization
Populating channels manually