Our customers create merch shops for a variety of reasons:
1. Companies want to allow employees to buy good-quality company merch, instead of offering them free but cheap merch.
2. B2B businesses with a supplier-distributor model or affiliate-partner model launch a merch shop for their distributors and partners to have access to their merch at discounted rates, so it can help them with sales and marketing.
3. Companies that have a global offices, and therefore fragmented budgets for each office, may launch a merch shop for their internal teams to use their budgets in one place, so that their merch is always consistent and consolidated.