By integrating your PBX with the company's CRM and carrying out statistical process control, all those advantages mentioned above are enhanced, they reach their optimum efficiency point.
Therefore, the desired results of increasing profitability, achieving full user satisfaction and reducing the costs of carrying out these tasks will be achieved. And as a final result, more productive and error-free decisions can be made.
We must not forget that the integration of CRM in the switchboard allowed companies to link all the data relating to their customers (incoming and outgoing calls) with their internal departments, thus enabling the calculation of the:
Number of sales made
Response times
Percentages of calls attended
Economic value generated by conducting marketing campaigns (ROI)
Performance measurement or employee key performance indicator (KPI).
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