Content marketing must be part of a marketing strategy for small business owners in Australia. If you do not want to keep spending money on paid advertising, don't have the time or energy to create unique social media content & don't have any other awareness generation activities in place then creating unique content on your website can help you get found for the things you do and the problems you solve. Any product or service solves problems that consumers will be searching for online whether that is to fix something, improve something or achieve something. The list goes on and people want information about it.  Therefore if all you have on your website is "we are experienced", "we have great reviews", "our team is the best" and there is no other content then you will never get found by new customers. You are presenting the same information as hundreds of other businesses.