When you hear blog, the first thing you think of might be your niece in college who is majoring in creative writing sharing her stories online. But blogging has tremendous value for businesses, as well.
A blog post is essentially an article posted online as part of your website. These can be educational and authority building for your target market, and, more importantly, Google looks for frequent and consistent updates to your website to demonstrate your business is active and operational. Blog posts do just that.
While those blog posts are helping your company rise on the search results page, they also show your target market your value and authority within your industry.