Wheatpasting is an outdoor marketing technique that involves plastering advertising posters to walls barricades and fences in popular areas. To get the most exposure static signs known as wheatpasting posters are plastered all over densely populated urban areas in an effort to attract as much traffic as possible. The entertainment business in particular (record releases concerts appearances) have traditionally been the biggest users of wheatpasting marketing campaigns as it delivers a low cost high return alternative to digital marketing.
Few kinds of media encourage viewers to engage directly with the content by snapping pictures of it such as wheatpastings. With this degree of engagement the message may be spread to more places including homes garages and basements parties dorm rooms garage sales and more.