Each influencer contract should be individually tailored to the needs of a given campaign. This way, the advertiser and influencer can be confident that everyone’s on the same page and know exactly what both parties expect. However, as we have run numerous influencer campaigns for our clients, we are confident to say that some common sections and specific terms should find a place in every agreement. These are:
Campaign timelines, Content requirements and deliverables, Cancellation policy, Things that the influencer should avoid in their content, Approval process, Confidentiality and exclusivity, Compensation, FTC responsibility, Additional sections.
All of these sections have been extensively explained in our article, in common sections.