BS: The very first movie I watched at the cinema was The Little Mermaid. I watched it repeatedly and knew all the songs, so growing up I was a big fan of Ariel. Therefore, it was quite special to me, that I got to design the first two products for LEGO Disney based on Ariel, back when I was a product designer myself.
And of course, the new LEGO Disney Castle has a very special place in my heart. Getting to work with my amazing design team and seeing how much fun they had creating it and incorporating all the references to 14 of Disney’s classic movies from across 100 years of Disney was very special.