This is a fairly subjective question, which can only really be answered by those who are already in the trade.
Scott Shapiro, Director and Head of Global Product Marketing at Secure Code Warrior said:
“At the company I work for, product marketing sits in a unique situation - departments want to know how product marketing can add value. However, right now, it’s about taking that seat at the table and showing the value that we bring.
“Product marketing is playing catch up to product at many companies, but in my case, we’re partners and lean on each other to lead more effectively.
“One of our main benefits is that the Chief Marketing Officer has a strong product marketing background that can help drive home the value at the strategic leadership team level.
“This helps drive my credibility as Head of Product Marketing cross-company and helps me to return that favor in support of my team. It’s an ongoing journey to communicate and create that value.”
Product marketing is indispensable when it comes to influencing internal goals and strategies to reach that company-wide end goal.