SaaS analytics software is a tool that pulls data in from multiple data sources and provides insights into the financial health metrics that SaaS businesses need most. Nearly all SaaS analytics platforms will offer reporting functionality for basic stats such as churn rate, annual and/or monthly recurring revenue (ARR/MRR), customer acquisition cost (CAC), customer retention, and customer lifetime value (LTV), among others.
More thorough platforms will also offer actionable, real-time reports such as advanced revenue summaries,, ARR/MRR tracking, projections for future performance, accounts receivable aging health trends, and average revenue per user. These comprehensive insights enable executive teams to clearly visualize the overall health of their business, make informed decisions, optimize their operations, and forecast their growth more accurately.