SEO’s get very excited by organic traffic growth however not all traffic growth is of value to a client.
What matters to every business is leads, conversions and sales.
An SEO campaign only becomes successful when it delivers a positive return on your investment.
How I measure your SEO campaign growth will depend on what you are looking for but for most busineses the primary metrics tracked will be your conversions, ranking improvements and organic traffic growth delivered in a data studios report.
My focus will be on ensuring that your investment delivers significant ROI.