AliExpress is a global online retail service that was launched in 2010 and in less than a
decade, it is one of the
world’s largest e-commerce platforms, a worthy adversary of Amazon and eBay. A business
initially launched as a B2B
shopping platform, it later expanded to cover B2C and C2C shopping options. At present,
the company services clients
across the globe; the overwhelming majority of merchants on the platform are Chinese,
but Chinese consumers cannot
purchase goods from it.