We use a blend of qualitative and quantitative data to create comprehensive Attraction Plans. This includes:
Demographic Information: Age, income, education, and family composition data to understand who lives in or may be interested in your community.
Market Trends: Insights into industry growth, housing demand, and economic shifts to align your community’s offerings with current opportunities.
Behavioural Data: Information on how target audiences engage with content, make decisions, and what motivates them to take action.
Economic Indicators: Data on employment rates, business development potential, and investment trends to showcase your community’s economic appeal.
Local Insights: Input from relevant stakeholders like employers, realtors, or tourism operators who can provide insights into relevant attraction data points from their business.
Psychographic Data: Understanding the values, lifestyles, and preferences of your target audiences to develop messaging that resonates on a deeper level.
By combining this wide range of data sources, we ensure your Attraction Plan is not just strategic but also actionable, data-driven, and aligned with your community’s goals and the expectations of your target audiences.