Cookies are the most widely used tool for monitoring website visits. They are also used to gather and distribute data for other uses, such as storing information about shopping cart contents or login credentials, putting targeted advertisements on your website, or giving users performance statistics for your website. There are four types of uses for cookies: marketing, preference, statistics, and essential. The only cookies that are excluded from data privacy regulation requirements are those that are absolutely required for your website to operate. The other cookies are controlled and necessitate either opt-in (also known as prior consent) or opt-out choices, dependent on the global location of your end users and the legal protections that apply to them.