The Chocolate Factory gives guests the opportunity to explore Gingerbread Town, The Cupcake Room, The Bubblegum Room and of course, The Chocolate Factory. Guests will have chances in each room to earn ingredients through immersive games, while also being able to stop for multiple photo opportunities with their friends and families. The experience concludes with a large free-roam area with a giant cupcake trampoline, a ball pit, and more immersive sweet-related games.