Gamification event planning can include creative games such as virtual escape rooms, virtual scavenger hunts, and polls. Whatever you choose, make sure that all the event buzz created with gamification drives sponsor engagement, session attendance, and other ROI-positive actions.
Once you have your gaming strategy in place, track each touchpoint where the attendee interacts with the event management software or app. It will help you identify which elements of your virtual event are the most successful and improve your future events.