The Electronic World Trade Platform (eWTP) in Ethiopia is a collaborative initiative led by Alibaba Group, aimed at enhancing global trade through the use of technology and public-private partnerships. The platform, established through multiple Memoranda of Understanding (MoUs) between the Ethiopian government and Alibaba, focuses on creating a comprehensive digital ecosystem that includes a digital hub, smart logistics, and fulfillment services. It is designed to support Ethiopian small and medium-sized enterprises (SMEs) by facilitating cross-border trade with China and other markets. Additionally, the eWTP in Ethiopia includes capacity building and training programs, implemented by Alibaba Business School, to develop local entrepreneurs, business leaders, and academic professionals.
This initiative is part of a broader effort to strengthen trade relations between Ethiopia and China, with the Ethiopian government taking various steps to boost collaboration. The eWTP will feature advanced technology, infrastructure, and a customized regulatory framework intended to foster innovation in trade and the digital economy. The platform is expected to play a significant role in integrating Ethiopian businesses into global markets, thereby promoting economic growth and development in the country.