WhatsApp chat-ins or the “click to chat feature” allows (potential) customers to start a conversation with you via your WhatsApp Business account. A WhatsApp link removes the need for saving your phone number on their private devices. Instead, customers access the chat through a link or a QR code you share on your website, social media channels, or print material. It makes reaching out a smooth and effective experience for users that will positively impact their experience with your brand. For example, when you add your WhatsApp link to your Instagram bio. You can boost this effect – and your business – by making sure the customer encounters great service: in form of pre-written messages, automized flows, and trained sales personnel that converses with them quickly and efficiently.