To find the right platforms, you need to find your target audience on social media sites. The demographics of social media platforms vary greatly. You want to match your target audience demographics to the demographics of the social media platform. For example, let’s say your business’s target audience is young adults. It would be beneficial to use Instagram, Snapchat, TikTok, and YouTube as your social media platforms. All of these sites’ users are heavily concentrated in that age group. By matching the demographics, you can be sure you are reaching the right audience for your company and brand.