The tourism sector in Turkey is seen as a foreign exchange reserve and a source of employment that has grown significantly in the last two decades. Izmir, which is seen as one of the main centers of tourism, has potential in terms of tourism with its historical, cultural values ​​, and nature. In this context, for example, the Bornova district of Izmir, with its urban functions and economic structure, has undergone a continuous renewal in the last 10 years. On the other hand, the industry and service sectors have left their mark on Bornova. This data shows us that Izmir is increasing its tourism potential by improving itself today.
The number of relatively large-scale investment projects throughout the city, which is one of the other most effective determining factors that push investors to invest or live in Izmir, is the development of the city, which is increasing day by day. Looking back over the past decade, the city has rapidly improved its road and rail network, as well as improved pedestrianization and traffic management.