Sugar cosmetics is a very popular brand in India, and it owes its popularity to multiple factors. They are; 1. it is made for Indian skin and Indian climate, 2. it fills the gap that exists between the mass brands and the luxury brands, 3. its products have a very good quality and thumb stopping packaging, 4. it is very creative and innovative in nature, 5. it takes care of the health consciousness of its customers, apart from other reasons.