Personal branding is a concept that refers to the way others perceive our personality and our skills. Nowadays, such recognizable brands as Apple or Nike are not only products, but also some kind of personal values and attributes that are associated with given companies. Personal branding works similarly - it creates our identity in the eyes of our environment, whether in the professional or personal sphere. It is worth getting acquainted with this concept and taking care of your personal brand in order to stand out on the labor market and gain the respect and trust of others.