Each social network has its own requirements, demographics, type of content, audiences, interest, and timings, varying from platform to platform. So ideally you should tailor posts according to each social network. However, posting the same content on multiple platforms is widely used since no one has enough time to generate completely different content for each platform. Even if cross-posting could not deliver the best results if measured for each platform separately, the overall result of cross-posting will be better than not posting at all for some platforms. Postus is an AI-powered automated tool that can schedule and post content on multiple platforms.