Salesforce stores marketing data in safe data cloud in compliance with important regulations for each of the regions:
GDPR for European Union,
CCPA for the United States,
PIPA for Japan,
LGPD for Brazil,
PIPEDA for Canada.
Salesforce provides guidance on common privacy principles and offer tools to help companies adhere to data protection and privacy regulations. It enables data deletion, providing examples and considerations for deleting personal data according to the regulations.
Salesforce facilitates data access and portability, allowing customers to request and export their data to comply with regulations. The Privacy Center helps manage data privacy laws and fulfills customer requests related to the storage, deletion, and transfer of personally identifiable information.