We’ve seen the reports that state that too. And, in some cases, it may be true. In others, far from it. And the same is also true across marketing in general. The ‘impulse’ B2B buyer, for example, is a rare creature. They exist, but they are in the minority. Most people need time to think, to process the information they’ve been given and then make a buying decision.nnWhat we do know is that according to extensive research conducted with decision makers on LinkedIn 68% of B2B sales were found to involve some form of human interaction, and one of the primary ways that interaction occurred was via a telemarketing phone call.nnWhat’s more B2B telesales calls at work were voted as the least annoying form of advertising. Only 4% of the business decision makers polled said it was the most annoying form, while eight other options were all voted more annoying.