The digital-native businesses represent a nascent group of organizations that originated during the digital-native era (post-2000). IDC defines digital native businesses (DNBs) as “companies built from the start around modern, cloud-native technologies, leveraging data and AI across all aspects, from product development to logistic operations and customer engagement.” These entities exhibit a marked emphasis on technology and allocate a significant portion of their budget towards it, given its integral role in their business model. With the exponentially growing number of digital-native businesses across the world, worldwide digital-native tech spend is forecasted to reach $500bn in 2026