The bottom line is: you can’t manage what you can’t measure. You’ve chosen the right SEO company if they are focused on providing you with measurable results for your business. Without discussing company goals and metrics that can help you reach them, there’s really no way to know for sure that you’re moving the mark with SEO.
You can feel confident you’re partnered with the right SEO company and that they’re doing a good job if:
You are partnered with a strategist who has laid out a plan for your website to get results for your business.
You understand the established measures for success.
You’re clear on the expectations for what kind of results SEO can bring you.
They help connect the technical stuff and the numbers will real life success for your business.
You’re receiving monthly reports that are simple, clear and meaningful to you.