A review of Scorpion’s web designs shows that the internet marketing company believes attorney websites must be professional and beautiful looking. Our digital marketing specialists agree. In fact, with both firms, you’ll get a professionally designed legal website. Both agencies leverage the following best practices:
Beautiful web designs. Your law firm’s website is the first impression that prospective clients get about your law firm, and both Scorpion and GoEngine excel at developing websites that make the right impression.
Responsive web designs. Responsive web design technology ensures that your website is viewable with full access to your law firm’s content on all mobile devices.
Easy contact methods. Touch-enabled phone numbers, along with calls to action to contact your law firm, are placed in the right locations to catch your potential client’s attention without getting in the way.
Horizontal navigation. Attorney websites must have intuitively located horizontal top-level navigation. This kind of navigation is what many prospective clients expect, and it makes it easier for them to locate what they’re looking for.
Appropriately sized images and fonts. Fonts on a legal website mustn’t be too small that they’re difficult to read or understand. Nor should they be too large that they look goofy. Some WordPress web designers have recently started using oversized images and fonts on attorney websites, which is a bad idea. Further, images on a legal website must be exciting and easily understood, and shouldn’t overwhelm or take away from the ability to read and understand your content. Both agencies strike a perfect balance in the sizing of both of these crucial features.
We believe that most of Scorpion’s lawyer websites provide well-designed experiences that make attorneys look good. But, the one place where we differ is in the way Scorpion internet marketing approaches some style elements and animations.
Most of the Scorpion websites we reviewed had motion graphics. These motion graphics are counterproductive on legal websites. They distract prospective clients and make it challenging for them to find and absorb information on a legal website. Examples we’ve seen in the past include sub-menus that dramatically slide in from the top or take over the entire screen.
At GoEngine, we take a simple approach when creating law firm website design. We know how prospective clients and referral sources consume information on legal websites. We know what influences their decision to contact or hire a law firm. That approach is baked into all our web designs, so lawyers don’t need not worry about the web design elements of a high-converting website.