Your logo, like your shop’s name, should reflect your unique style. And, with competition so fierce, a unique logo can help you stand out.  Rather than go with the traditional image of a mug of coffee, try thinking outside the box. Your logo could feature a mascot that represents your company. Or, you may choose an abstract design that incorporates your company name in its art. You want a logo that makes a statement. But, it’s important to keep your design somewhat timeless. Changing a logo and rebranding a business is no small task.