A political campaign is not just about promotion, broadcasting, and delivering persuasive election speeches. Still, it includes a broader area that focuses on the positioning of the party in the electoral area. Almost all political parties and politicians use advertising methods to transmit their ideas all the time. It could be to improve the reputation of the government or about a new strategy or even to promote an individual politician.
Whatever the reason could be, there must be a strategy for its promotion. With the advent of social media, advertising is straightforward, real-time, interactive, and firmly concentrated on building relationships.
Campaign strategies should primarily consider digital public relations strategy too. Getting the politicians’ websites ready and easily accessible, optimizing candidate social channels, building email lists, and constructing attractive social media advertorials are some of the most important PR tactics. All strategies towards this should concentrate on the campaign goals.