There’s a whole host of reasons that your organic traffic might have dropped ranging from an algorithmic penalty, through to a technical issue, through to a loss of authority. Regardless of the reason, diagnosing the drop & then taking effective steps to rectify it is key to SEO success.
Organic traffic drops can be diagnosed with a range of tools ranging from common industry insights tools such as AHREFs, SEMRush & Majestic SEO through to website data tools such as Google Analytics. By combining this data along with your data in Google Search Console we can identify keywords which are no longer driving traffic through to the website & analyse why this might be, creating a strategy that allows you to not only recover but also capitalise on new traffic.