Reviews are highly important to a seller’s rankings on the Walmart platform. Reviews provide social proof and show that your product is as you have described it. The Walmart platform allows for two types of reviews: Retailer and customer product reviews.nnRetail reviews focus on the service of the seller and how the product arrived. Customer product reviews focus on the item themselves and how they compared to the listing. Walmart will automatically send follow up emails to get a review…so you are left to focus on excellent service.nnSo, the more reviews you have, the more trustworthy your product is. This then garners more sales and in turn better rankings.