The value of antique Life magazine copies is determined mostly by the text and images, as well as their condition. And 1960 was a watershed year in news, with the Cold War, the buildup of hostilities in Vietnam, and, most importantly, the presidential primaries and election struggle between Richard Nixon and John F. Kennedy. Thus, issues from that year are highly sought after by historians and collectors. Life magazine began as a photo-laden publication focused on entertainment and celebrity news. But over time it became known for its in-depth reporting and its coverage of important social issues. By 1960, when this copy went to press, photographs accounted for 70% of the content in Life's monthly issues. The remaining 30% were articles, including many written by renowned journalists such as E. W. Kenworthy, who covered international affairs. In 1960, Life published an issue that focused on the problem of nuclear war. The cover story was called "The Issue of Life: Nuclear War". It included articles by noted scientists, politicians, and writers, including Albert Einstein, Isaac Newton Sarokin, Bertrand Russell, and George Orwell. Many believed at the time that nuclear war was a real possibility; thus, they saw merit in raising awareness about the dangers of nuclear conflict. Also in 1960, Life published an issue that focused on racism. The cover story was called "Racism: The American Way".