JM: That’s a very good question; it’s so important. It’s one of the things which keeps me interested in working in this field, using VFX not just to be visually impressive, but to support the storytelling. Every visual effect shot we create has a meaning that is an important part of the story telling. We need that context to understand the purpose of each shot, its wider role in telling the story. I often ask that question about shot intention and purpose to the client up front because that is both our starting and end point; we should always be working with that vision, that story-based motivation in mind.