Designing landing pages for competitive advantages requires optimization tactics that propel visitors to take the desired action. There is no standard method list of must-haves when it comes to a landing page as it is driven by the experience of the digital marketing agency, exposure to multiple campaign formats, and data analytics capabilities. Some essential elements are Headlines, Visuals (images, videos), Content that engages with ease, smart forms that make for an easy user journey, Multiple CTA’s, etc.