An online storefront is a website dedicated solely to selling products from a specific brand. It is essentially the online version of a traditional brick-and-mortar store. The business has full control over the website's design, layout, and branding. Customers can browse through the products, add them to their cart, and make purchases directly on the website. On the other hand, an online marketplace is a platform where multiple businesses can sell their products in one place. Popular examples of online marketplaces include Amazon, eBay, and Etsy. The marketplace sets the rules and regulations for selling on the platform, and businesses must follow them in order to make sales. The marketplace typically takes a percentage of each sale as a commission.