The GDPR has for sure a big impact on the way you do your marketing not to mention who you can target, and that goes whether you’re in B2C or B2B. The consent requirements ask of you to collect clear consent from each targeted individual that makes it clear that he or she is happy for you to use their data and market to them. Before, you could collect contacts and put them in your database and then use their data to further market to them on platforms and with purposes differing from where and for what the data was originally collected. With the GDPR, the consent has to be specific to that particular processing operation, meaning that you cannot request open-ended or blanket consent to cover future processing. If you want to market to someone in a new way, you will have to collect a new consent for this specific purpose. Furthermore, you need to properly manage all of these consents to be able to document it towards authorities upon request.