The skyscraper strategy boils down to four steps:  - Step 1: Find linkable assets by keyword, content or authoritative site.  - Step 2: When you already have a list of relevant content, identify their weaknesses and create something better. Make your content more updated and visually appealing by enhancing your page design. - Step 3: Write your outreach email. Make sure that it doesn’t sound too generic and refrain from using spam trigger words. - Step 4: Get in touch with the right people and propose your newly written content. They should be in the same industry as you and have linked to similar posts.