To determine whether your marketing efforts have paid off, there are many key performance indicators (KPIs) that can be counted and measured.Of course, because a developer’s decision to purchase your product can be due to many different factors, it may be impossible to attribute the accurate weight of every action you took.But whether you’re running a paid ad or offering a platform for developers to explore your software tool, there are certain ways to measure how successful your developer-centric marketing plan is.You can look at the number of active users in your dev community, for example, to see if it’s growing and if people are engaged, or check how much traffic your website is getting (which can tell you if your brand awareness campaign is working).You may also choose to look at the customer lifetime value, which is the money a person will spend on your business from the moment they buy something until they’re no longer a customer.There are so many measures that it’d be impossible to name them all, but here are some other KPIs you can consider:
Page views
Unique visitors
Number of event attendees
Social media followers
Bounce rate of a page
Net Promoter Score
Backlinks
Number of newsletters open