Baiting is performed by leaving physical pieces of media to be collected by you or your employees.
Any device you connect to your computer, be it a USB drive and lattely even USB charging cables, can be infected and weaponized to drop malicious files and take over your system. This attack is commonly executed close to your office (building lobby for example) or at a professional event, it works by leaving such pieces of hardware where you or your staff will pick them up and out of curiosity, will plug into your computer systems. (imagine the hacker drops a usb drive labelled “Private Office Party Sexy Pics” near your office entrance) .