A paid media agency is a company that specializes in managing and optimizing advertising campaigns across multiple digital channels. They provide services such as:
* Planning and executing effective digital marketing strategies
* Creating, testing, and refining content for the target audience
* Analyzing data to identify trends and opportunities for growth
* Optimizing ad delivery across platforms like search engines, social media sites, programmatic networks etc.
In short, paid media agencies help clients maximize their return on investment by driving more traffic to their website or product offerings through effective online advertising.