If we just wanted to ‘sell you something’ – we’d say; Yes! However, the challenge comes the moment your client asks a question about the origin of the data, why it matters to them and its meaning. With just the software tool, you have no basis for explanation and you’ll inevitably lose all credibility in the eyes of your client. You need to understand the software platform and how this feeds into the Ionology Frameworks. There’s no point talking about ‘data-driven insights if the consultant doesn’t understand the data! (So no – you can’t just ‘buy the software’).