Amazon offers sellers a variety of different advertising methods, including:
• Sponsored Products – PPC (Auto and Manual)
• Sponsored Brands – PPC
• Coupons
• Promotions (Bundle Deals, Buy-One-Get-One, Etc.)
• Third-Party Advertising
• Prime-Exclusive Discounts
• Demand-Side Program (DSP)
Each option comes with its own unique advantages and requirements, so it’s best to work with a skilled Amazon strategist to determine which is most beneficial for your brand.
To learn more about advertising on Amazon, click here.