Account-based advertising is a strategy we advise our industrial clients to try. Instead of targeting anyone who can fit your ideal target demographic, you instead target specific individuals at specific companies. Account-based advertising helps your manufacturing company target people at companies you'd like to become clients or companies you're already in sales discussions with.
We've seen the most success targeting contacts that sales teams are already nurturing to increase effectiveness, reduce sales losses, and increase win rates while keeping advertising costs low. It's a great way to get started in manufacturing advertising and can help convince C-Suite members that advertising is worthwhile and has a positive, proven ROI.
We offer account-based advertising services as well as demographic targeting style advertising services.