"White label content" is content that is created by one company which is then rebranded and resold by another company as their own content. This service is common in industries like digital marketing, where agencies or service providers create content such as articles, blog posts, templates, or reports for other businesses. Hence the term "white label" because the content provided is like a blank slate that can be customized with the buyer's branding, logo, and messaging, giving the impression that the buyer created the content themselves.