One of the pros of reselling Nike shoes is the potential to make money, as Nike is the biggest and most lucrative shoe brand, with over 100 million loyal customers worldwide and strong growth momentum year over year. However, for legal resale of Nike products, one must submit an application to become an authorized marketplace partner, which is highly selective. Nike also prohibits its product sales on digital marketplaces like Amazon and eBay, and obtaining proper authorization for advertising and expanding sales channels is challenging. Additionally, it could be tough to convince customers that the shoes are authentic, and the risks and drawbacks could outweigh the advantages.