This is something that clients often think, and I seriously think that it does more harm than financial good for the your business in the long run. Your logo is not your brand, not entirely, atleast. You need more than just a good logo, and if I design you the logo that you want, that logo will only take you so far. Remembering a single logo is tricky as it is, and using the same logo across everything as a small business is not helping your message get across your target audience. But if you create an entire experience through illustrations, colors, patterns, and fonts, you’ve got a brand that’s memorable, is more likely to stay on top of the audience it attracts’ minds, and perpetuates awareness for your brand. A brand is more than a logo and more than just visual identification. It is an emotion generated from what someone feels, sees and tastes when they interact with your business on any level. Your brand is the culmination of what your business believes and hopes to accomplish. By this, your brand becomes your personality and along with that personality comes much more than just a pretty logo. So I highly recommend enlisting the branding strategy and identity package to take into consideration your business goals, message and target markets and incorporate it to your business’ comprehensive branding strategy and identity, resulting to a logo that is not just a graphic element with your name on it, but a culmination of all the important aspects behind the foundations of your brand.