A circular economy is based on the principles of reducing waste and pollution, keeping products and materials in use, and regenerating natural systems. The current system is no longer effective for businesses, people, or the environment. We take resources from the ground to make products we use. When we no longer want them, we throw them away: take-make-waste. This is called a linear economy. It is imperative to transform all the elements of the take-make-waste system, including how we manage resources, how we make and use products, and what we do with the materials afterwards. Only then will we be able to create a thriving economy that can benefit everyone within the limits of our planet. Shifting the system involves everyone and everything—from businesses, governments, and individuals to our cities, our products, and our jobs. By designing to minimize waste and pollution, recycling and reusing products and materials, and preserving our natural resources, we can drive a truly circular economy.