The most effective account-based marketing tactics will vary depending on your business and its target customers. However, some general tips that may be useful include: 1. Develop a detailed customer profile for each of your target accounts. It should include company size, industry, buying process, etc. 2. Use this customer data to create targeted content and messaging that resonates with each account's unique needs and interests. 3. Tailor your lead generation and sales processes to win business from your target accounts. 4. Monitor and analyze the results of your ABM efforts closely, so you can continuously improve your campaigns.