Research Aim: There are tons of investment strategies available for businesses. Companies should make investment-related decisions based on their financial inflow and the position of their business. Considering both these aspects while investing is critical. If they fail to do so, they will invest without a clear idea of how the investment might turn out, thus putting their company and its money in jeopardy. The investment strategies play a huge role in the company’s success, as they help in earning more profits. Thus, if the investment strategies are suitable for the business, they will be favourable for all. This research will discuss the different types of investment strategies that companies in the retail sector can take advantage of. Furthermore, this research will talk about the various investment strategies available for companies in the retail sector and how they can utilise them to their advantage.