Pregnant women may be expecting a baby and body dissatisfaction. In a culture that prioritizes thinness as a standard for beauty, any weight gain is experienced with dread, even if it has a healthy purpose, such as providing nourishment for a developing fetus. Instead of measuring themselves against impossible beauty standards, pregnant women would be better served by growing positive feelings about their body based on what it can do (give birth to new life) rather than what it looks like.