There are 3 primary phases to making a video: pre-production, production and post-production. At the Pre-Production phase, we begin with a thorough audit / interview session to best understand the client’s audience, goals, competitive advantage, strengths and weaknesses, how the video will be shown and a host of other variables. This discovery informs the writing and approach. Casting, location scouting, scheduling crew and prepping gear, if necessary, all also occur during pre-production. The Production phase is when the original shooting, if any, will occur. Once production is completed, or immediately after pre-pro, if no original production is required, is the Post-Production phase. This is when all editorial, animation/effects, graphics, music and narration (if necessary) are completed. When post-production is done, so is the video!