It's been missing in action since 1931, when the company incorporated, and we simplified the logo. Believe it or not, adding an apostrophe to the sign on the front of each of our stores would cost more than a half million dollars! Not to mention changing the logo on all our products, bags, etc. Just think of it as the plural Wegmans, as in the many generations of Wegman family members that have built the company! Check here for more information on Wegmans history.