The wireframing process tends to take place during the exploratory phase of the product life cycle. During this phase, the designers are testing the scope of the product, collaborating on ideas, and identifying business requirements. A wireframe is usually the initial iteration of a webpage, used as a jumping-off point for the product’s design. Armed with the valuable insights gathered from the user feedback, designers can build on the next, more detailed iteration of the product’s design—such as the prototype or mockup.