ABM or account-based marketing is a more targeted and personalised form of marketing that defines your organisation’s go-to-market strategy around your most valuable target accounts.nnHere we work with your sales and marketing teams to run campaigns focused on specific stakeholders from target accounts.nnABM has gained a lot of traction in the last decade and can reap tremendous returns on your business's marketing investments. 56% of companies now leverage ABM. 80% of marketing teams worldwide have confirmed a higher return on investment from ABM initiatives. So ABM can help your business achieve higher deal closing rates, promote better and relevant brand awareness and much more.