CRM (customer relationship management) is a method or system that handles customer interactions with your brand and data throughout your customers’ journeys. A CRM’s purpose is to help you nurture relationships with your customers and understand customers’ needs and pains to improve marketing and sales strategies. On the other hand, SRMs are all about managing your relationships with suppliers to help your business enhance collaborations and develop win-win partnerships. SRMs will help your business establish efficient supply chains so you can save costs and improve your products’ quality.