Yes, Athleta will offer a price adjustment option, although the process is not yet quite as straightforward as it is with some of its competitors. In order to obtain a price match, you will need to write an email to custserv@athleta.com explaining the basis on which you are making your request and proof that the item in question is in stock both at Athleta and at the store of the said competitor. You can do the same by phoning 1-877-328-4538 in the US.