When it comes to off-the-shelf eCommerce platforms, there are quite a few options available. As you might expect, large companies build their own proprietary platforms and plug-in whatever features and tools they wish. Smaller companies, those with fewer resources to invest in a customized platform will typically go with one of the pre-packages plugs and play eCommerce providers. These platforms are very popular and have become very easy to use. The companies that built them have invested in upgrading the various tools and features the platform offers and the prices for using these platforms have decreased as demand has increased. The providers of these infrastructures have done a masterful job at keeping the technology associated with using these sites to a minimum so that pretty much anyone with basic computer knowledge can navigate through launching on one of these platforms with little outside technical support.
Do a Google search for the best eCommerce platforms and you’ll likely see a Top 5, Top 10, Top this or that list for this category and each and every list will have the same platforms in a different order. The bottom line is that they are all good. You are not going to lose with any of the top 10, really! They are all great platforms with slightly different features and tools. A few are more flexible in one set of functions than the others and the others do a better job with a different set of features. At the end of the day, a consumer is not going to know if you use Shopify, WooCommerce, WIX or Magento. If you are looking to purchase one, you can spend hours and hours studying each feature only to arrive at the same answer you likely had when you first look at it. First impressions are a powerful tool, trust your gut. In this case, it's hard to go wrong. eCommerceCEO.com ranks the top 10 according to several categories including ease of use, design & themes, performance, integrations, etc.