It’s the quality — not the number of backlinks — that matters the most when building a B2B SaaS backlinking strategy. If you’re a new industry player, you’ll need to reach out to others actively in order to get backlinks to your site. However, if you do not have quality content, the chances of you getting collaboration agreeance are slim. Conversely, if you’ve got great pieces of content (blog posts, white papers, webinars etc.), activating existing industry partners and PR channels is the best course of action.