In company digital transformation, many digital technologies are often used: Cloud computing enables organisations to remotely access and store data, apps, and services, allowing for scalability, flexibility, and cooperation. Big data analytics: Assists organisations in gaining insights from enormous amounts of data, allowing for better decision-making, predictive analytics, and tailored consumer experiences. Internet of Things (IoT): A network that connects physical things to the internet, allowing for real-time data collecting, process automation, and improved monitoring and management of operations. Machine learning and artificial intelligence (AI) provide automation, predictive analysis, natural language processing, and tailored experiences, boosting productivity and consumer relations. Robotic Process Automation (RPA): This technology employs software robots to automate repetitive and rule-based processes, freeing human resources for more sophisticated and strategic work. Blockchain technology: Offers secure, transparent, and decentralised transactional platforms that improve trust, traceability, and efficiency in various business activities.