Simply put, keyword mapping is the process of planning which keyword to assign to which page of a website. It is the process of clubbing together relevant keywords so that the correct pages show up on searches. After the keyword research process is over, you will have a list of different keywords. Some topics may have more keywords while others may have less. Once the number has been finalized, the SEO Expert will create a carefully-planned combination of keywords for the page so that it looks natural and yet makes sense from an SEO perspective. For instance, they may use a combination of 2-3 primary keywords (“plumbers and HVAC experts,”“plumbing services,” “HVAC experts”), a few secondary keywords(“plumbing contractors in Miami,” “cooling experts in Miami”) and some long-tail keywords (“how to fix a plumbing leak in the kitchen”).