It is … and you might not. Analysing the strategic importance of China to your business and then assessing if you have the resources to execute your plan is generally the best way to determine if a presence in China makes sense. Remember, a “China plan” is not limited to setting up a company. You could begin by working with distributors in the market to ascertain if sufficient demand exists for your products before committing to a presence in the market, or you could hire a sourcing firm to assist with finding suitable and reliable contract manufacturers to produce your products to sell in your home country.