In marketing campaigns, there are several types of analytics that you should focus on to gain valuable insights and optimize your strategies. Here are some key analytics types to consider:
Conversion Analytics: Understand how effectively your marketing campaigns are driving desired actions, such as form submissions, purchases, or downloads
Engagement Analytics: How your audience interacts with your campaigns, including click-through rates, time spent on page, social media engagement, or email open rates
Customer Acquisition Cost (CAC) Analytics: Understand the cost-effectiveness of your marketing campaigns in acquiring new customers
Customer Lifetime Value (CLV) Analytics: Understanding the long-term value that each customer brings to your business by analyzing customer behavior, purchase history, and retention rates
Attribution Analytics: Identify the impact of each marketing touchpoint in the customer journey so you can allocate credit to different marketing channels
Social Media Analytics: Tracking the performance and impact of your campaigns on social media platforms including metrics like reach, engagement, shares, and sentiment analysis