Internet marketing can be extremely cost-effective. In fact, it can even give you the highest ROI compared to all other marketing channels. However, while implementing a digital marketing strategy, it’s important to keep your focus on the metrics that matter — leads generated, conversions, total sales etc. Companies sometimes get into the trap of “vanity metrics” — the number of likes, clicks, impressions, etc — only to find that they have invested a lot of money without seeing significant outcomes.