Here are some foundational ideas to get you started in conversion rate optimization, though there are hundreds of potential tests:
Headline Variations: See which headlines are most compelling.
CTA Button Experiments: Test different colors, sizes, and texts.
Landing Page Design: Try varying layouts and structures.
Form Optimization: Simplify forms to encourage completions.
Visual Content Adjustments: Assess the impact of different images and videos.
For a comprehensive approach and to explore the full range of possibilities, consider contacting our CRO experts to get started on optimizing your website.