We collect various types of data from you, as described below. Identifiers, including certain data defined as “personal information” in the California Customer Records law or as a protected classification under California or federal law. This data includes:Personal Contact Data: Any data you provide to Us that would allow Us to contact you, such as your name, postal address, e-mail address, social network details, or phone number. Account Login Data: Any data that is required to give you access to your specific account profile. Examples include your login ID/email address, screen name, password in unrecoverable form, and/or security question and answer. Certain Data from Your Computer/Mobile Device: Data about the computer system or other technological device that you use to access one of our websites or apps, such as the Internet protocol (IP) address used to connect your computer or device to the Internet and other online identifiers. If you access a Nestlé website or app via a mobile device such as a smartphone, the collected data will also include, where permitted, your phone’s unique device ID, advertising ID, and other similar mobile device data. Payment and Financial Data: Any data that We need in order to fulfil an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). In any case, We or our payment processing provider(s) handle payment and financial data in a manner compliant with applicable laws, regulations, and security standards such as PCI DSS. Demographic Data & Interests: Any data that describes your demographic or behavioural characteristics. Examples include your date of birth, age or age range, gender, geographic location (e.g., ZIP code), favorite products, hobbies and interests, and household or lifestyle data. This may include data about your health, medical conditions, nutrition, and exercise habits and goals. It may include data about your children’s genders, feeding styles, birthdates, or expected due dates. It may also include data about work status or professional credentials. In some cases, this could include data that you give Us about someone else. For example, if you provide a friend’s email address for a tell-a-friend program. It may also include data about your pets and pet preferences. If you are a health care professional, We may collect data about your practice. Third-Party Social Network Data: Any data that you share publicly on a third-party social network or data that is part of your profile on a third-party social network (such as Facebook) and that you allow the third-party social network to share with Us. Examples include your basic account data (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional data or activities that you permit the third-party social network to share. We receive your third-party social network profile data (or parts of it) every time you download or interact with a Nestlé web application on a third-party social network such as Facebook, every time you use a social networking feature that is integrated within a Nestlé site (such as Facebook Connect), or every time you interact with Us through a third-party social network. To learn more about how your data from a third-party social network is obtained by Nestlé, or to opt out of sharing such social network data, please visit the website of the relevant third-party social network. We use this data for a number of purposes, such as (1) consumer service purposes, including responding to your inquiries; (2) to provide you with information about goods or services; (3) personalization, such as to analyse your preferences and habits, anticipate your needs, improve and personalise your experience on our websites and apps, provide you with targeted advertising and content, and allow you to participate in interactive features; (4) order fulfilment; and (5) other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below. Internet or Other Similar Network Activity. This data includes websites and communication usage data. As you navigate through and interact with our websites/apps or emails, We use automatic data collection technologies to collect certain data about your device(s) and your actions. This includes data such as which links you click on, which pages or content you view and for how long, and other similar data and statistics about your interactions, such as content response times, download errors, and length of visits to certain pages, as well as operating system type and web browser type and version. This data is captured using automated technologies such as cookies and web beacons and is also collected through the use of third-party tracking for analytics and advertising purposes. We use this data for a number of purposes, such as personalization and other general business purposes, like internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below. Commercial Information. This data includes data described in the “Demographic Data & Interests” section above, data relating to your purchasing or consuming histories or tendencies, and the following: Market Research & Consumer Feedback: Any information that you share with Us about your experience of using our products and services. Consumer-Generated Content: Any content that you create and then share with Us on third-party social networks or one of our websites or apps. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third-party social networking. We use this data for a number of purposes, such as (1) consumer service purposes, including responding to your inquiries; (2) personalization, such as to analyse your preferences and habits, anticipate your needs, improve and personalise your experience on our websites and apps, provide you with targeted advertising and content, and allow you to participate in interactive features; (3) other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below. Biometric Information. This data may include information about your health and medical conditions, as well as photos and videos that you share with us as consumer-generated content, as described above. This data is used and shared in the same way as the “Identifiers” and “Commercial Information” described above. Geolocation Data. This data is used and shared in the same way as the “Identifiers” and “Commercial Information” described above. Audio, Electronic, Visual, or Similar Information. This data may include photos and videos that you share with us as consumer-generated content or via third-party social networks, as described above, as well as recordings of and information you provide during your conversations with consumer affairs. We may also visually record your interactions with our website, including your mouse clicks, movement, scrolling, and navigation through our website. This data is used and shared in the same way as the “Commercial Information” described above. Inferences. We may draw inferences from the data We collect from and about you to create a profile reflecting your preferences, characteristics, and behaviour. We use this data for personalization and other general business purposes, such as internal or market research, analytics, and security. To learn more about these uses, visit Section 4, below. We disclose this data within the Nestlé S.A. family of companies, as well as with our service providers and third parties, as described in Section 5, below.