There are really a variety of reasons for Apple's popularity, aside from the sleek, modern brand appeal. Apple are known to have user-friendly interfaces, which make getting to grips with the software and navigation of things like Mac and iPad much simpler. Apple also offers a comprehensive ecosystem where its devices and software seamlessly integrate with each other. This integration allows students to easily sync their data, documents, and files across multiple devices, such as syncing notes from an iPhone to a MacBook or using Handoff to continue working on a document seamlessly between devices. For those in a creative field, – like design, music or film – software like Final Cut Pro, Logic Pro and GarageBand offer professional-level tools for production, too.