The short answer is no. Although you might see your organic results spike after running ads on a platform like Google Ads, it is probably because more people know about your business now. A search engine’s algorithm does not favor those who spend money on advertising by giving website owners improved organic results. However, there is a caveat. If you employ a dual strategy of SEO and PPC, prospective clients may recognize your website’s authority as you occupy more space on the search results page. In addition, using a platform such as Google Ads to run PPC advertising will give you access to more keywords you can use to optimize your organic content. Organic results receive 90% of all first-page clicks, so although running PPC ads may give you access to quick leads, it is better to ensure your SEO is of a high standard, so PPC complements your overall search marketing strategy.