In order to maximize the company’s bottom line, marketing departments are responsible for the following tasks:
Branding: Your brand explains who you are in the marketplace. It’s more like a culmination of your company’s actions, messages, and outreach efforts to attract new customers. What they remember most about you is your brand.
Customer Relationship Management: The marketing department can conduct surveys and interviews, among other feedback collection methods and activities, to ascertain whether or not the company is delivering on its consumers’ expectations.
Budgeting: A marketing team strives to keep its expenses in check. It uses historical data to set realistic goals for its marketing budget, and monitors spending closely to ensure that all marketing endeavors remain within that budget. Everything they do is done to achieve the return on investment needed to keep the business solvent.