The MITA movement, represents a new way of approaching fashion through environmental consciousness. Through our designs, we want to engage older and new generations on ways of helping protect our environment when buying eyewear. This is how the “million bottle challenge” is born.
Every bottle counts! So for every purchase made, MITA eyewear donates 2% of each sale to its partner Ocean Blue Project in an effort to help clean up our oceans and create consciousness through sustainable fashion.