Back in 2015, the Ford Energi ran around $35,000. Right now, the prices appear to be pretty similar to what you see for standard gas powered vehicles. The Lighting looks like it'll range between $39-90,000, which is pretty much what I'd expect a big truck to cost. The 2021 Ford F150 starts at $29k for the base model. From what I've heard, electric vehicles are less expensive to make and cost less to maintain so there's some evidence that prices could fall under what you'd pay for a gas powered vehicle. You also qualify for tax incentives when you purchase an electric vehicle which can help offset some of the cost.