Once you have everything set up and a good level of stock ready to sell, you need to let people know about your product. The easiest and cheapest way to start is through social media, with Instagram and Facebook being the best platforms, as wax melts are a visual product. They both allow you to list and sell items directly to customers through a shop feature, so you don’t have to worry about setting up a website initially. Etsy and eBay are also good alternatives to an e-commerce website, as you can set up a shop and sell to customers on their platforms. If you want to create a website, you can do so fairly easily through the likes of Squarespace and Shopify, although they do cost a little more and require more ongoing maintenance. Also, give some thought to return policies and refunds, as this will likely be something you’ll have to contend with at some point. It’s helpful to provide this information alongside the product information online or include it with the item when it’s sent out to the customer. A 14-day return period for unused and undamaged products is fairly standard, but it is entirely up to you.