Slack was originally launched in response to an overloaded enterprise collaboration market. The clear goal was to win over enterprise users and management with the most pronounced user experience and integration capabilities possible – and it did. The previously available platforms usually proved to be rather cumbersome. They caused so much dissatisfaction among users in terms of usability that many switched to using unapproved tools or proprietary developments, resulting in many individual “data islands” that were unknown to each other. These islands did not result in improved collaboration processes – as users of each app remained and did not share all information. Slack is intuitive to use, you can easily and spontaneously communicate in ad hoc groups, with individuals on the corporate network, or even across social networks in a topic-oriented way – whether through the messaging feature or video conferencing and audio calls. This is the big plus point of Slack, which at the beginning saw itself purely as a tool for communication and wanted to speed it up – and also managed to do so successfully (see Salesforce’s purchase price). The full effects of a collaboration tool like Slack can be expected after the acquisition of Salesforce. The acquisition makes it easier to integrate into a CRM – at least Salesforce’s. Successful integration across different areas allows business processes to be more collaborative internally. The results of this collaboration can then be automatically mapped into CRM and connected systems. This enables business teams to react quickly to new processes, which increases their productivity enormously. And the will to leverage these benefits is also evident in Salesforce’s recent efforts to align itself as a “Slack first” company. For example, Slack helped to significantly improve the Salesforce Service Cloud. The time it takes to close a case in the system has decreased by 26%. The Service Cloud performed extremely well last quarter, and the area had extreme growth. Meanwhile, this area or product is the largest customer service product in the world.