Businesses can track the effectiveness of their push notification campaigns using analytics tools and metrics such as open rates, click-through rates, and conversion rates. By analyzing these metrics, businesses can optimize their messaging strategy and improve the ROI of their campaigns. Check our guide to understanding push notification performance for more information about what metrics to track and how to interpret results.
OneSignal provides built-in notification analytics in our user dashboard so that you can craft, automate, analyze, and optimize notifications in one intuitive interface.
For more tips to optimize push notification performance, watch our video on push notification best practices and ROI.