Small business relationship managers play dual roles: customer-oriented salesperson and risk-averse lending professional. Effective Credit Conversations equips them with a systematic approach for balancing these roles as they meet with business owners to uncover needs, develop and share financial insights, and discuss solutions. , This blended learning solution begins with a short eLearning course that introduces the Credit Conversation Strategy, our unique approach to building high-value relationships. After they have successfully completed the eLearning course, participants are eligible to attend the two-day Effective Credit Conversations: Skills Application Lab, a facilitated training event where they’re able to devote their time to intensive practice.