Meta data is an umbrella term that summarizes the points Meta Title, Meta Description and Meta Keywords. All three factors are important to help your website rank well. Meta Title or Title Tag: The Meta Title is your title text that is displayed in the search engines. You assign a unique title for your main page and for each subpage. When choosing the title, you can include your main keyword in a meaningful way. Each URL of your website should have a unique meta title. Offer your user an added value by choosing a meaningful title text. The meta title should not be longer than 70 characters. Meta Description: The Meta Description is the summary or description of your website. Show your visitor with a short and concise text excerpt, what your site has to offer for him. On the subject of the character length of a meta description, we at eology have created an analysis: Google recognizes the punctuation mark "dot" as the end of the meta description and takes everything up to there. According to our tests (as of July 2021), the text description in the desktop version can be a maximum of 1,009 pixels. In the mobile version, it is 754 pixels (+/- 5 pixels). Longer texts are often not read or scored in the SERPs. This means that not all information is transmitted to the reader. In your meta description you can also use icons, smileys or special characters. This makes you stand out from the crowd and attracts the attention of potential visitors. Meta keywords: Before 2009, the meta keywords functioned as keywords in the meta data. Unfortunately, keyword stuffing took over in this area. For this reason, the meta keywords are no longer considered relevant by Google to a great extent. You can still include your main keyword and your secondary keyword in your meta title. Always act according to the motto: As little as possible, as much as necessary.