Rich product content is a crucial factor in providing customers with a complete pre-purchase product experience (PX). To create it, you need several pillars:
1. Product content that engages and educates your website visitors. It includes many formats: meaningful written product descriptions, high-quality images, videos, virtual tours, manuals, and brochures with product details.
2. Content strategy for your website including content audit, content gap analysis and SEO strategy.
3. Detailed developed buyer personas and buyer journey to get to know your visitors better and understand what they are looking for.
4. Technological tools such as product information management software enable collecting, enriching, and syndicating product data in one place.
By following these steps, you can present your products to the right people at the right time. And that's the key to lead generation success.