One of the ways competitor advertising takes place is by companies targeting Facebook users. Even though Facebook does not offer keyword targeting, it is still possible to target Facebook users. On Facebook, you can target consumers by their interests. This is great for brands because they can easily find consumers that are looking for the products they are selling.
In addition to interests, you can enter your competitor’s name. To do this most effectively, you should enter several of your competitors’ names. This will ensure that when your competitors’ name is searched, your brand appears reasonably high up in the results. In addition, you should also copy and paste the URL to their website. This will direct consumers to your brand whenever they are trying to visit another brand's website. You can also add any version or abbreviation of your competitor’s name just to ensure that you are able to maximize the returns you receive from this strategy.