To comply with the GDPR and the DPA 2018, Google allows publishers to select which ad technology providers are allowed to serve and measure ads in the EEA and the UK to support ad delivery, ad measurement, and other functions. See the list of Google Ad Tech Providers. You can select the default or a custom set of Google ad technology providers by using a Consent Management Platforms (CMP), that has the IAB TCF 2.2 integration. Select Google Ad Tech Providers using the CookieScript CMP!