With artificial intelligence, a computer is able to perform tasks that, in the past, would have required a human. AI has been used to bring the world self-driving cars, virtual assistants, and more. And it also has a place in beauty. At NYX Professional Makeup, we utilize AI beauty technology to help improve your makeup routine. MYAIA is our artificial intelligence assistant that provides in-depth personal facial structure reports and custom makeup looks and techniques. It’s everything an expert makeup artist could help you with, but it’s available anywhere, anytime. Oh yeah, and it’s free!