Ta moko is a central facet of Maori culture and an outward visual expression of commitment, respect, and honor. It is the traditional permanent marking of the body and face by Maori with chisel and sharp implement to leave the skin with textured, colored grooves rather than the smooth surface of a normal tattoo.
A facial Ta moko is the ultimate statement of identity in Maori culture, because the head is believed to be the most sacred part of the body. Through wearing the moko on your face you make a visually recognizable declaration of who you are and a constant reminder to the significance of Maori culture on your own identity.
Non-Maori are not allowed to get Ta moko. However, Kirituhi is a Maori style tattoo either made by non-Maori tattooists or made for non-Maori subjects. Kirituhi has its own spirit (mana) and tells the story of its bearer in the Maori visual language.