Many people see the word 'Cricut' and pronounce it "cry cut". However, the correct pronunciation is using a weak 'i', like in 'cricket'. The company have even featured a cricket in many of its logos to ram the point home. That's unlikely to stop people pronouncing it wrongly, of course, as other brands like Nike, Adidas and Sony have historically found. But at least you know, and you can now correct other people and look smart.