eCommerce order management system is the back-end procedure for managing and fulfilling online orders. Everything is handled, from order routeing to shipping label printing to refunds.
Order management has always depended on cumbersome ERPs and manually updated spreadsheets. Today’s brands and marketplace sellers cannot be supported by these old systems and outmoded procedures. Brands need flexible, scalable, and adaptive solutions to be competitive. They require operational technology that can scale in response to changes in demand and the industry. An order management system can help with this.
Order management systems (OMS) enable automation and integration at every stage of the order journey. As a result, businesses can deliver consistent consumer experiences across all channels at scale. Operators can use eCommerce order management systems to manage orders that come in from a variety of sales channels and leave from a variety of fulfilment locations. It unifies service provider automation and data into a single user interface.
A successful order management strategy relies on real-time data. Data is being passed via many levels of sales channels, technological platforms such as BigCommerce, and operational infrastructure in the retail industry. It’s hard to rely on static spreadsheets with that much data.
Order management solutions have become increasingly important as firms adopt multichannel shopping.