Marketing professionals can use Adjust to gain insights into their mobile app campaigns by tracking user acquisition, engagement, retention, and revenue across multiple channels and campaigns. Marketers can use this data to optimize their campaigns for maximum impact and ROI. Adjust's platform offers built-in fraud prevention features to help marketers detect and prevent fraudulent activity in their mobile app campaigns. This ensures that campaigns reach real users and maximize their return on investment. The platform also provides audience segmentation capabilities, allowing marketers to target specific user segments based on their behaviors, interests, and demographics. By tailoring their messaging and creative to each segment, marketers can improve their campaign performance and increase engagement and conversion rates.