Creating a digital campaign strategy can help you present your SEM optimization to your employees or customers. When creating your campaign, you should have a clear understanding of your target audience and your business goals. You should also include information about your bidding strategy, ad testing, and automation techniques. It's also important to include data and analytics from previous campaigns to show how your SEM optimization has improved the effectiveness and performance of your ads. When creating your ppt, you should also use clear and concise images and diagrams to help visualize your SEM optimization in a simple and easy-to-understand way.