Customer journey mapping is the ideal area to combine cutting-edge technologies, such as Artificial Intelligence (AI) and Advanced Data Analytics, as customer satisfaction is both a requirement and a gauge for success. Business executives may strengthen the relationship between customers and brands by using data analytics to take the guesswork out of the Customer Experience (CX). Even the most basic data analysis (like Pareto Analysis) can give businesses insights that can help them improve transactional customer satisfaction across all channels and touchpoints, hence enhancing the entire CX.Any small improvements in customer satisfaction have the potential to have a big influence on KPIs for brand loyalty and customer experience. Organizations can use data analytics to measure the relative importance and impact of each of these customer initiatives in relation to the key business indicators.