A Cake Pop business makes money by selling the tasty treats to customers. They can be sold either in person or online, allowing for a variety of customers. For example, a Cake Pop business could target a younger audience by creating fun and vibrant designs that appeal to kids and teens, or they could target an older audience by creating more classic, antique designs. Whatever the target audience, the Cake Pop business can make money by providing a product that is both delicious and visually appealing.