Event games can be used to educate attendees about a company's products or services in the following ways: Product demonstrations; Gamification of educational content; Interactive quizzes and surveys; Storytelling; Mixed reality experiences. Overall, event games can be a powerful tool for educating show attendees about a company's products or services. By incorporating educational content, product demonstrations, interactive quizzes and surveys, storytelling, and augmented reality experiences into the game, attendees can learn about the brand in a fun and engaging way.