Pflueger reels sit under the corporate umbrella of Pure Fishing Inc. Despite them being an American company, the reels are manufactured in China. Pflueger is targeted mainly at a budget-driven angling market, with the majority of their product firmly based on the entry-level price point, or a touch beyond. Pflueger is not top-of-the-line fishing gear, however, nor do they pretend to be. Pflueger fishing reels are accessible in price and are a joy to fish for your average angler. If you take care of your gear, you will also find your Pflueger reel will have a fair bit of stamina, with occasional use.  If you’re chasing 20-pound drum every other weekend from the surf, in the rain, the Pflueger is not really for you. For a modest outlay, you can pick up a 30 size Pflueger Trion or President and cast cranks at bass all year long, and you'll get more than your money's worth, along with a lifetime of memories.  And that’s what it’s all about!