Keeping your agent availability up to par is critical as it has a direct correlation to happy customers. These agents can sell products, endorse political campaigns or political organizations, and gather research using a list of leads provided by the software. Obviously, the goal of an agent is to have high conversion ratios, create opportunities, and leave with happy customers. Manual calling campaigns are a thing of the past as software automatically completes the most trivial of processes, manually telephone dialing. With Bright Pattern, the personal connection agents have with customer success rate is primarily based on an intelligent business strategy implemented to target to correct people. To service customers and match customer expectations, agents need to be well-informed on how to interact and be knowledgeable about the product they are trying to sell. Thus, a proper business strategy is critical to success rate and the sales operation. The dialing technology used by Bright Pattern software will help reach a vast amount of prospective customers, but the agent themselves must be aware of how to make the sale and where the customer is at in their journey.  Teaching your agents to be kind, intelligent, and informative will provide a personalized customer journey, exceed customer expectations, improve morale with both the customer and agent.