In 2018, Capital One purchased the Wikibuy platform. It's worth noting that Capital One also owns Paribus — a tool that helps users claim compensation for late deliveries or get partial refunds when prices on past purchases drop. While the acquisition saw the banks's logo added to Wikibuy, it wasn't until 2020 that the company began changing the branding to Capital One Shopping. Despite the swap in moniker, little else has changed about the tool itself.