Instagram (and Facebook) ads are often compared to Google ads (SEM, or search engine marketing). This is because both are effective digital marketing strategies that can help you make sales and grow your business. Despite their similarities, ads on Facebook or Instagram are different from those on search engines like Google. The primary reason for this is due to the nature of the platforms themselves: Google is a search engine, whereas Facebook and Instagram are social media platforms.
All Instagram, Facebook, and Google ads can benefit your business and help you generate more leads and sales. However, digital marketers typically turn to social media platforms to advertise when they want to generate more brand awareness or attract a brand following. If they’re going to drive sales further down the marketing funnel, they will typically use SEM. For this reason, First Page typically suggests running a diversified digital marketing campaign that can effectively capture users at all stages of the customer journey. This, however, will depend on your unique business goals as well as your product or service – so we always recommend you talk to a specialist to craft a personalized marketing plan for your business.