Now that you know why you should track ad metrics, it's time to look at which ad metrics you'll want to monitor. Here are the advertising metrics to watch in 2024: 1) Bounce rate; 2) Website traffic; 3) Impressions; 4) Cost per thousand (CPM); 5) Clicks; 6) Cost per click (CPC); 7) Click-through rate (CTR); 8) Cost per view (CPV); 9) Engagement rate; 10) Return on investment (ROI); 11) Conversion rate; 12) Return on ad spend (ROAS); 13) Cost per acquisition (CPA); and 14) Customer lifetime value (CLV).