Once you've made a profile for your car on Motorway, the team at Motorway will review your profile and give you a reserve price. This is a price that the platform expects your vehicle to achieve and essentially means that your car will be sold if an offer is received that is more than this price.  This reserve price may be less than the initial estimated sale price as it's considered the minimum that you'll be able to get. When dealers bid on your car, they won't know the reserve price to stop them from offering low-value amounts.