Marketing campaigns are the bridge between what your business offers and what value in those offerings your audience perceives. A successful marketing campaign promotes brand awareness, generates revenue, and forms the backbone of your brand’s relationship with your customers.
Take Nike’s 1988 “Just Do It” marketing campaign. Not only did the campaign showcase professional athletes sharing their inspiring success stories, but it encouraged their audience to do the same… and in the process created a brand identity with an iconic tagline that has stood the test of time.