Content management is an ongoing process. Going viral should never be the goal. It’s about steady engagement and growth.
When you create high-quality social media content ideas, your followers will take notice of what you have to say and engage with your brand more often. Over time, they’ll build up a relationship with your business and defer to you as their go-to — and they might even promote your business for free by sharing your posts with their friends. However, like any good relationship, this process takes time. It may be months before your content starts generating consistent engagement and driving traffic back to your website.
Social media algorithms also come into play here. Platforms like Facebook and Instagram have a complex algorithm for determining the type of content that appears on the newsfeed, depending on a user’s interests and their engagement with previous content from that brand. As your customers continue to engage with you, more of your posts will appear in their newsfeed — and the effect compounds over time.
At AdVisible, we help you see results sooner. We use our vast experience and industry expertise to craft valuable content for your followers. Then we optimise your content to achieve maximum engagement and shares.
Take a look at some of our previous case studies here.