Google Performance Max Campaign is a new goal-based advertising campaign that allows advertisers to set up an automated campaign that intelligently targets audiences based on their intent and behavior. Google Performance Ads takes advantage of real-time Google's machine-learning algorithms, automation, and proprietary data to bid smartly, optimize ad budget, and target audiences as never before. It's possible to find your target audience anywhere they are online with a single Google Performance Max Campaign; this is possible because you have access to all Google Ads inventory where you can place an ad on Google Ad platforms and networks.