Macro Space Planning plays an essential part in the retail space planning process. The term macro space relates to your store layout, the location, and size of departments or categories within the store, and the associated fixtures and equipment.  Imagine taking the roof off a store and looking down into the shop – that’s macro space.
The location of categories is informed by the customer journey and anticipated shopper missions which in turn defines the flow of categories within the store.
The process of optimising store layouts for customer experience and sales performance is called macro space planning and is measured in sales and profit per linear metre or linear foot.
Most retailers who are successfully optimising their macro space use AutoCAD to plan their stores in conjunction with a macro space planning platform like StoreSpace to deliver planning efficiencies and valuable insights.