A VIP program is aimed at high rollers who spend a lot at the online casinos. They aim to give preferential treatment to these players and reward them with additional gifts and bonuses for playing there. Although they are often coupled with loyalty programs, and VIP club can also be very exclusive.
Loyalty programs are usually available to all players. Most of these loyalty programs work with points that are collected by the players, and that can be exchanged for rewards. Sometimes these points are coupled with the VIP program, and determine the level of the player.