Social media is crucial because it has the power to propel an artist’s career to the forefront. Another of its mighty powers is that a considerable percentage of the population has a presence on at least one social media platform. This ultimately means opportunities for potential audiences everywhere on these platforms. If used correctly, social media marketing can get you to places and heights you've never expected before! Most aspects of media rely heavily on social media promotion to gain the attention of their target audience, and rightfully so! And contrary to popular belief, you actually don't need to go viral to make it on social media, you quite literally just need to use your platforms correctly, efficiently and to play by the rules of their own algorithms! Using the algorithm to your advantage is enough to gain you a large audience that can be vital for your career. And that’s why social media is important!