A statement of purpose is basically a statement of one or two pages in length, which indicates to the university why it is that you are interested in the program. It also indicates what makes you qualified and motivated to complete them. You have to convince them to accept you over the thousands of other applications they’ve received. It is better to include some of your personal experiences along with the factual details, so that your story seems compelling. Try to ensure that it does not exceed the word limit and is readable font-type and size. Use simple and clear language and do not be repetitive.