Incoherent sentence constructions Unnecessary repetitions An uninteresting introduction The most important aspect of the introduction is the place and date so these two should be mentioned first. Even after an interesting and pleasing headline, you must keep your readers intrigued and engaged through the whole content. When writing a press release, half of the work is in the introduction. The first sentence after the headline should be able to connect the readers seamlessly to the other parts of the content. The introduction shouldn’t be too long otherwise it would cut across as boring. At most, your introduction should not be more than two sentences and it should encapsulate the most important things.  These are what makes perfect content: Include the place and date in the content. Write an interesting and engaging introduction. The opening sentence should be captivating and engaging The content should be long enough to contain all necessary information, and short enough to not bore the reader. Arouse interest. Avoid grammatical blunders Identify the target group If possible, include links and reference sources.