Yes! While the big tech giants undoubtedly have a significant responsibility to make their infrastructure sustainable, it’s important to consider two things.  1. In some ways, having such large operations – and the resources and purchasing power that comes with it – makes it easier to scale more sustainable technologies assuming there is the sheer will to do so.  2. More importantly, even small websites can have a meaningful carbon output over time. As you can see from this analysis of the USA Today news website by Chris Adams, one of the organisers of ClimateAction.Tech. He calculated that, given the daily traffic their website experienced at the time, it produced just under a quarter of a tonne of CO2 per day, which is “comparable to something like taking a short-haul flight from New York to Chicago”. Even if a website gets far fewer hits per day, it’s important to remember that there are approximately more than 1.5 billion websites on the Internet. This all adds up over time, especially if you also consider things like the energy required to transfer data from a server to your device, often over long distances.