Small Business SEO
Just as the name suggests, small business SEO is made up of SEO tactics that are implemented for a small business and small website, containing just a few, or few hundred pages.
Small business SEO is more traditional, and focuses on long-tail, more achievable keyword acquisition and usually localized searches. An example of small business SEO would be targeting the search term 'Calgary mechanic'.
Enterprise SEO
Enterprise SEO is made up of SEO tactics that are implemented for a large enterprise and website, usually containing thousands of webpages.
Enterprise SEO focuses more on targeting highly competitive, short-tail keywords across a global, multilingual presence. It requires a scalable, smart and strategic approach with a lot more planning, reporting, analytics, automation, processes and proactivity and is designed to withstand fluctuations in Google’s algorithm.