Both are precious metals and great options for jewelry, but the choice is yours. Platinum is a naturally white metal and will always maintain its color while white gold is a mix of different alloys and will eventually show a slight yellow tint over time (keep in mind it can always be re-plated). Also, platinum is a denser metal which gives it a weightier feel and contributes to it being more expensive than gold. In terms of look, platinum may have a slightly duller appearance while white gold will appear brighter. We usually recommend platinum for our designs because it is more resistive to damage, but if price is a concern you cannot go wrong with white gold either.