The Exter competes with the Citroen C3, Tata Punch, Maruti Ignis, Nissan Magnite, Renault Kiger, and the Maruti Fronx in the Indian market. The Exter has an edge over its rivals in terms of safety features, dashboard camera, wireless charging, rear AC vents, and petrol-CNG option. However, some of its rivals offer more engine choices, turbo-petrol option, larger boot space, and lower prices.