Yes, they are. Hashtags are at the core of any successful social media marketing or content marketing campaign.
However, to succeed with them, you need to correctly place them in your captions, avoid using too many, and accompany them with relevant social media content. Also, don’t forget to add engaging graphics to make your social media content more interesting.
Additionally, your social media marketing teams should regularly track the performance of the hashtags to know if they deliver tangible results or not.