And the brands launched in the 1920s were no less luminary: Kenco (1923), Brylcreem (1928), Durex (1929), Fyffes (1929), as well as impulse brands Smith's crisps (1920), Star Cigarettes (1923), Fry's Crunchies (1929) and Lucozade (1929). These treats no doubt helped distract from post-war depression.