Since Google is an international platform, you will find that the organic search results will vary drastically in terms of where they came from. Websites rank on Google from all over the world. In contrast, Baidu is exclusively a Chinese search engine. All results are in simplified Chinese, and websites hosted in mainland China are given ranking preference over websites hosted in other parts of the world.
Because of all this, it’s essential to understand that the kind of content that works on Baidu is Chinese content. This means content written by, and for, a mainland Chinese audience. Baidu’s dominance in China is accredited to many things, but possibly above all is the fact that its algorithm has the deepest understanding of the Chinese language and culture. So for your content to be successful in China, it must be done in a high-quality way and authentic to the local culture. That’s how you will get higher rankings on Baidu.