Here’s a list of the most apparent benefits of having a DBA: Privacy Protection: Sole proprietors and entrepreneurs working as part of a partnership often choose to register a DBA to protect their privacy and eliminate unwanted contact.  Simple registration procedure: The process of registering for an assumed name is pretty straightforward. Although the requirements may vary slightly from state to state, the general procedure involves filling out the registration paperwork and paying a filing fee.  Branding benefits: Considering that it lets you choose any name that you like, a DBA simplifies your business branding efforts. This is particularly important if you want to brand for various target markets and offer a few different ranges of products or services.  Business bank account: One of the most common reasons why sole proprietors and partnerships decide to start a DBA is to open a dedicated business bank account under the assumed name.