Less Rainbow. More Human. We create everyday Pride wear for everyday people! We are a mainstream Pride brand that you can proudly wear anywhere all-year-long. Instead of the obvious rainbow and sexualized shirts, we created a logo that carries your Pride and create meaningful designs. Seven represents the seven colors of the rainbow, and E represents equality. We're not trying to take away what the rainbow means to the queer community, but we're adding another layer to it. Now, queer people can wear their Pride through our 7E logo and unique designs all-year-long!