It’s important to do your keyword research and use those keywords throughout your site content. This helps Google understand what your page is about so it can place your site in front of the people who are searching for what you offer.
But integrating keywords needs to flow naturally. It’s not just a matter of including as many keywords as possible. This is known as keyword stuffing and can really hurt your ranking.
Back in the day, “hidden text” used to be a viable strategy. People would add in as many keywords as possible and set the text color as the same color as the website background so that valuable keywords were added but hidden from the user. These days are long gone due to Google’s algorithms growing more complex.
All of the various digital marketing channels and how they continue to evolve can be overwhelming. Those who are willing to be consistent as well as shake and shift with the times will reap the rewards. You and your team don’t have (and shouldn’t) try to navigate it alone. If you’re needing a marketing partner, this would be a good time to chat.