While Funeralwise is essentially a funeral resource with everything you need to know about funerals, funeral planning is the core content of the site. Thousands of individuals have created funeral plans in the Funeralwise Wise Planning System. To provide these funeral planners a financial solution for their plans, Funeralwise established an Independent Marketing Association (IMO) to offer funeral insurance policies. Through the Funeralwise IMO, agents can offer final expense and preneed insurance options in their markets.