As with the above, it depends what you’re trying to achieve.
For us and our Sanctus Coaches, we’re working with individuals as individual humans. Not as “Jane from Sales” or “Tom from Operations”. We’re just working with “Jane” or “Tom”. Therefore, our coaches don’t need to be a business culture fit.
If you’re looking to run something like a resilience workshop or talk, then it makes sense that there’s more of a cultural match there.
The best thing to do is ask yourself what you’re trying to achieve with your mental health strategy, and then work backwards from there.