Selia was founded in 2007 by Rafael Museri and Daniel Rudasevski. They were originally from Pedasi, a small fishing town in Panama. Both Rafael and Daniel are well-travelled people and they believe that this project can change the face of hospitality around the world. They did some real estate projects in developing towns and they then started to create a tight-knit circle of locals and travelers alike. The very first Selina was born in 2014 in Venao, a surf town near Pedasi, Panama.