To conduct a manual SEO audit, start by checking for indexing issues to ensure that your website is being properly crawled and indexed by search engines. Next, look for any duplicate versions of your site, as this can negatively impact your search rankings. Running a site crawl will help identify any technical issues or broken links that need to be fixed.
In addition, check for manual actions taken against your site by search engines, as this can indicate any penalties or warnings that need to be addressed. Assess the mobile-friendliness of your site, as mobile optimization is crucial for SEO success. Analyzing your site's speed is essential, as slow loading times can significantly impact your search rankings.
Lastly, analyze your core web vitals, which includes metrics like page load time, interactivity, and visual stability. These factors are increasingly important for search rankings. Additionally, evaluating your internal links is crucial for SEO, as they help search engines understand the structure and relevance of your content. By conducting a thorough manual SEO audit, you can identify and rectify any issues that may be hindering your website's search performance.