Send Survey or Feedback Requests
This is the most effective means of knowing your subscribers. First, your subscribers will be glad that you care to know their experience with your SaaS products. Secondly, their response will help you understand their needs and scale your SaaS business.
Reason for Their Subscription
Here, you should check the subscriber's route onto your email list. For instance, it could be from a lead magnet or a blog post. If so, identify the specific one. This gives you insight into the customer's problem they were looking to solve when they subscribed.
Track Their Email Engagement
To identify your subscribers' pain points and interests, trace the email content that delights them. They often open and engage with such emails. Check also the links they follow to get to know them better!