Lots of it! Often, app publishers don't tap into the sheer amount of data generated by ad creatives promoted in numerous ad campaigns. For every ad launched in the market, there are thousands of data points to extract and analyze. You may want to analyze performance-related data (e.g. KPIs and metrics such as clicks and impressions), or creative details' data (e.g. specific video features and elements, such as voice tonality, pace or colour temperature). Besides, creative data can be combined and filtered with ad campaign data, such as country location or targeting.