Following are some of the key KPIs for marketing:
Cost Per Lead (CPL): It calculates all marketing expenditures and the total number of new leads driven to the market. It is the average cost incurred on one lead, considering the total marketing and advertising spend that went into CPL as an activity.
Customer Retention: Once you acquire new customers, the next move is to ensure they don't leave you. Customer retention is turning your current customers into long-term and loyal customers. It is a set of practices and procedures that mean customers repeatedly buy and use your products and services.
Cost per Customer Acquisition: It defines the total cost spent in advertising to get a new customer or a set of customers to buy for the first time.
Revenue per Client: This KPI tracks the number of repeat customers of the company and the revenue generated by such customers. It's calculated by taking revenue divided by the number of customers in that period.
Marketing Qualified Leads (MQLs): An MQL is a potential lead that is deemed to become a customer, compared to other kinds of leads. This qualification is based on factors like web page visits, the number of downloads of an e-book, and other predetermined variables before the Ad and marketing campaigns had started. Marketing ROI: In simple terms, Market ROI is the profit earned from any investment in marketing or advertising.
Sales Qualified Leads (SQLs): A qualified lead is someone who fills out a digital form or contacts your company and meets the company's criteria for ensuring that they have the basics to become a customer.
Sales Revenue: Revenue indicates the total number of sales/ cash the company generates from its diverse range of selling activities.