JUUL programs targeted children as young as those in third grade by funding summer camps, visiting schools and paying community and church groups to distribute their materials.
The hearings included testimonies from two high school students and their mothers about a class presentation from a JUUL representative, supposedly focusing on addiction and wellness, who said JUUL was "totally safe."
Members of Congress also presented evidence that JUUL misappropriated Stanford University’s educational materials about youth prevention programs to the point of receiving a cease-and-desist order from the school. JUUL claimed they had no prior knowledge of how Big Tobacco used similar programs despite evidence indicating that they carefully studied the topic.
At the same time as the JUUL executives admit to what they called marketing and education program “mistakes” and “missteps” in the U.S., they are implementing similar efforts in Canada, the United Kingdom and other parts of the world.