30 minutes
Overview
Backlinks from referring websites can be valuable or harmful to your rankings, depending on the source. This course will teach you how to make sure backlinks lead to the most appropriate pages of your site, as well as how to use Target Page Metrics to show information specific to an activity plan and Search Engine Analytics to show how your website is performing with different search engines and in different timeframes.
Course Objectives
Understand why good backlinks are important
Understand how undesirable backlinks can affect SEO
Learn how to use Search Engine Analytics and Target Page Metrics