There are a number of things you can do to manage your franchise's reputation. First, you should make sure you are providing quality products and services. Second, you should make sure you are responsive to customer feedback and complaints. Third, you should make sure you are regularly monitoring your online reputation and addressing any negative reviews or comments. Finally, you should make sure you are promoting positive reviews and testimonials. Preventing reputation damage to your franchise starts with clear and consistent messages, and franchise marketing software such as Marvia helps, because it lets you quickly create on-brand marketing materials.