The first thing you will need is an agent licensed to do business in Canada for representation. Officially speaking, it is only the respective provincial governments that are permitted to sell alcohol wholesale in Canada. In almost all instances, each province will only deal with an agent who has been commissioned to represent the product and its interests in Canada. That agent may do things such as initiate purchase orders, canvass sales or lead marketing campaigns on behalf of the product. Provincial liquor boards do not permit multiple representation of the same brand within its borders.