A conversion tracking pixel is a graphic of 1×1 size that tracks web traffic, website conversions, consumer behavior, and more at the site's server level. This informs eCommerce store owners of how users interact and take action on their ads. With tracking, businesses gain a better understanding of their form fill-outs, email campaigns, and their site as a whole. This measuring process functions via a pixel-based tracking system which instantaneously records quantitative actions.