Our recipes are just that – recipes, created in a kitchen, not a lab but we get this question a lot, so let’s talk science for just a moment. ‘Concentrate’ is made by heating juice under a vacuum, to remove up to 80% of the water. Then enzymes are added, to make it clear rather than cloudy. This whole process changes the colour and flavour of the juice. Before it’s bottled and sold, the water is added back in, along with extra flavours to make up for the ones that were lost. ‘Not from concentrate’ juice (like ours), is made just by pressing the fruit. That’s it. We just flash pasteurise it to kill off the natural yeasts and bacteria, so far more of the flavour and goodness stays in. We think that when you have the best ingredients, they should be handled with care. The more you process them, the less you can taste their true flavour. That’s why we only use pressed fruit juice. Nothing else comes close.