Yes, you can negotiate prices at the Apple Store. Aside from regular qualified discounts (business, educational, government, etc.), Apple can price-match competitor stores up to 10% off on products with the same SKU. That means if a store like Amazon or Best Buy is offering a 7% discount on an Apple product, the Apple Store can match the sale price. But if a competitor is offering a bigger discount of let's say 15% off, Apple can only offer you a 10% discount due to the limitations of the company's price-matching policy.