For ongoing care of your hair and its colour, it is recommended to use shampoos and conditioners specifically formulated to protect your hair and prolong your colour’s radiance. Regular deep conditioning masques and treatments will help maintain and retain your hairs moisture and vitality so that when you do colour, your hair absorbs the colour evenly and the end result is perfect from root to tip. The L'Oréal Paris ELVIVE Colour-Protect range is specifically formulated to protect your hair and prolong your colour’s radiance and shine. This range ensures your hair and its colour is in the best condition before and after colouring your hair. For more hair care tips, discover our FAQs here. Regular trims to remove dry and split ends will also assist in keeping your colour looking rich and shiny.