The objective of giving rewards and recognition in an organization is multifaceted and encompasses several key goals: 1) Motivation: One of the primary objectives of rewards and recognition is to motivate employees to perform at their best. By acknowledging and rewarding employees for their efforts, achievements, and contributions, organizations aim to inspire them to continue striving for excellence in their work. 2) Retention: Rewards and recognition programs are designed to increase employee retention rates by making employees feel valued and appreciated. When employees receive recognition for their contributions, they are more likely to remain loyal to the organization and less likely to seek opportunities elsewhere. 3) Engagement: Another objective of rewards and recognition is to enhance employee engagement. Engaged employees are more committed, enthusiastic, and invested in their work, leading to higher levels of productivity, satisfaction, and loyalty. 4) Performance Improvement: Rewards and recognition are used to drive performance improvement by aligning employee behavior with organizational goals and objectives. By linking rewards to specific performance metrics or outcomes, organizations incentivize employees to focus their efforts on activities that contribute to the overall success of the organization. 5) Culture Building: Rewards and recognition programs help reinforce the organization's culture and values by publicly acknowledging and rewarding behaviors and achievements that align with them. This promotes a positive work environment where employees feel connected to the organization's mission and goals. 6) Attraction of Talent: Companies use rewards and recognition programs as a tool for attracting top talent in the job market. A reputation for valuing and rewarding employees makes the organization more attractive to prospective employees seeking opportunities for growth and advancement. 7) Customer Satisfaction: Engaged and motivated employees who feel appreciated are more likely to deliver excellent customer service. By recognizing and rewarding employees for their efforts in serving customers, organizations can improve customer satisfaction and loyalty. The objective of giving rewards and recognition is to create a positive work environment where employees feel motivated, engaged, valued, and appreciated, leading to improved performance, retention, and organizational success.