Google Analytics provides a variety of goals that you can track, including: 1. Sales: This goal tracks when a purchase is made on your site. 2. Inquiries: This goal tracks when a visitor sends an inquiry through a contact form on your site. 3. Signups: This goal tracks when a visitor signs up for a newsletter or other email list on your site. 4. Downloads: This goal tracks when a visitor downloads a file from your site.