Motorists need to be especially wary when driving through areas that are likely to have more children present, such as:
Residential neighborhoods
School zones
Shopping areas
Parks and playgrounds
Recreational areas
This is critical, as young children are often less aware of their surroundings and of the dangers posed by moving vehicles. Also, it's difficult for drivers to spot kids because of their small stature.
It is also important for parents to educate their children about the dangers of vehicles and roadways. In particular, the dangers inherent in walking through parking lots (such as back-over accidents) and crossing streets. Parents accompanying their young toddlers along roadways should always have them by the hand or carry them, if at all possible.