Absolutely, and many small businesses and sole traders choose to do so. However, it is a huge investment of time, money and energy – often much more so than many realize at first. The rules that govern how social media works for marketing purposes are ever-changing, and it makes sense to leverage the expertise of industry insiders. In order to make the most of your time, we’d suggest you outsource to social media marketing professionals who know exactly how to get your business in front of the audiences you need. It’s quick, easy and free to request quotes from SMM companies, so you’ve got nothing to lose by exploring your options here.