We tailor our content marketing strategy to fit your company’s target audience and the channels they frequent within the budget that you have in mind. This involves doing our own market research and content ideation to fill your calendar.
We also conduct content gap analysis by looking at the top competitors in your niche to find out the kind of content their audiences deem useful and discover any gaps in their content. From the data we’ve gathered, we can then brainstorm topics that would make for great content.
We then measure visibility and engagement with your content to understand how it’s serving your overall SEO strategy as well as creating exposure for your business across other channels.