Keyword mapping is the process of identifying which keyword each page of your website will target. It’s a complex undertaking that can evade or fix cannibalization issues, identify content gaps, and assess existing content to determine whether it meets user intent.
One of the biggest challenges with keyword mapping is making sure to avoid keyword cannibalization, where various pages on a website are targeting the same keywords and competing for the same search results. We see this frequently in the legal industry, and keyword cannibalization can be solved with the right keyword mapping strategy.