No, Alexa can't perform as a Hive hub, but it can operate Hive devices by using the Hive skill. This is an explanation: Hive Hub: To connect and control Hive devices, it needs its hub. The Hive app or other smart home systems can communicate with Hive devices and vice versa through utilizing this hub. Alexa skills allow you to use voice control to facilitate your Hive devices through Echo or other Alexa devices by connecting from your Hive account to Alexa.