A B2B cx strategy is the organization's roadmap to delivering a perfect customer experience. It accounts for every step in the customer's journey, from lead generation to closing deals to post-sales follow-up. Its goal is to ensure a consistent customer experience that surpasses customer expectations. The steps in developing a robust B2B cx strategy include: Finding out your customer health score, Collecting customer feedback on their experiences, Understanding their customer journeys, Creating a strategy based on analyzing this customer data.