Airlines that have earned a badge, certificate, and social templates are permitted to use the assets to promote their services. The KAYAK Travel Award badges can be embedded and displayed on an airline's website to show travelers that they've been recognized in the Travel Awards. Each visitor to your website is a potential customer, so be sure to let them know that travelers have rated you as a top airline. The KAYAK Travel Award certificate can be printed and displayed where you want or it can be added to the website to be displayed digitally.