More or less. The way bidding works with Google Local Service Ads is that you set both a max cost per lead and a maximum weekly budget.So, a high max bid per lead might ensure that you are highly visible for a certain period of time. However, if your weekly max budget is relatively low, you may run out of budget quickly with a high max bid per lead, in which case your ads wouldn’t show altogether after you hit your weekly max budget.At Juris Digital we can help develop a bidding strategy that will balance these two interests, where your ad not only shows frequently and prominently, but also shows consistently over time.