Coach's earlier repair policy did not include free maintenance: You may send your bag out for a repair at any point in its life for $20. While this made sense when bags were extremely robust, it no longer applies to every Coach bag. Following the acquisition of the firm by Miles and Lillian Cahn in 1961 (they'd later become purveyors of Coach Farm goat cheese), one of the first hit bags manufactured by Coach was a leather tote designed by Lillian in the style of a normal paper shopping bag. He collaborated with six artisans to produce a series of 12 handbags. These bags, like a baseball glove, were fashioned of tan, soft, high-quality leather with exceptional stitch work and craftsmanship. The Coach (r) logo is stamped above the credo, and the phrase "LEATHERWARE" is inscribed in all capitals within the logo beneath the word "Coach." All bags with the Coach (r) emblem but no serial number were made in New York City at the original Coach (r) factory. Coach's earlier repair policy did not include free maintenance: You may send your bag out for a repair at any point in its life for $20. While this made sense when bags were extremely robust, it no longer applies to every Coach bag.