Shifting business models from linear to circular, where products are reused and materials are kept in circulation, is essential. Leasing phones instead of selling them allows for recovery and refurbishment of materials. Deposit schemes incentivize the return of purchased phones, while phone-as-a-service models enable regular upgrades and device return for refurbishment. Consumers embracing longer phone lifespans and prioritizing repairs over replacements further contribute to the circular economy. Government support through regulations and tax incentives can help drive these changes.