Choosing and buying the best option isn't just about finding an available domain. There are some standard best practices to keep in mind before you look up a domain name and register it. Length. Keep it short. Two to three words is ideal. Simple. Don’t use any lengthy or hard-to-spell words. Keywords. Include a keyword from your niche. For example, if you sell coffee beans in Seattle, try Seattlecoffeebeans.com. Avoid numbers. Numbers are hard to remember and make everything more complex. Brand name. Register a domain with your brand name in it for maximum recognition.