Norton’s top competitors include well-established names in the cybersecurity industry, such as McAfee, Bitdefender, and TotalAV. These companies provide various antivirus solutions that compete closely with Norton in terms of malware protection, security features, and pricing. Each has strengths: McAfee is excellent for families, Bitdefender appeals to those requiring detailed security configurations, and TotalAV balances performance and cost-effectiveness. These alternatives provide diverse options that cater to different security needs and user preferences.