To effectively launch a new product during the holiday season, it's important to plan ahead and utilize Facebook ads. Here are some tips: Create eye-catching and engaging ad creative, including current photography and trendy visuals. Use the right platform, such as Facebook, to reach your target audience. Optimize your ads for mobile to capture the attention of busy shoppers. Consider partnering with niche influencers or brands to increase your reach and credibility. Offer limited deals or incentives for early adopters to create a sense of urgency. Utilize Facebook's ad tools like Campaign Budget Optimization to maximize your ad spend.