It depends on what usage you're looking for in it. For example, if you're focused on staying fit and need a smartwatch to help you with your workouts and track your calories and steps, then getting a Fitbit would be a much better choice. While Apple Watch does offer great workout features and helps a person live an active lifestyle, it also provides a ton of other features, which, if you don't use them, can prove to be a waste. Plus, the Apple Watch has an 18 hours battery life, and you would need to recharge it every day, but a Fitbit works for days before needing a charge.