The competitive advantage of LA Fitness lies in various aspects of its business model. Firstly, it boasts a wide range of fitness equipment and facilities, allowing members to engage in various forms of exercise from cardiovascular workouts to strength training. Additionally, LA Fitness provides amenities like swimming pools, saunas, and basketball courts, which adds to the overall variety and appeal for its members. Moreover, the company focuses on offering affordable membership options and flexible contract terms, making it accessible to a wider audience compared to some of its competitors. Lastly, their extensive network of locations across multiple states allows members to access their facilities conveniently wherever they may be.