One of the popular PPC interview questions and answers 2023 A catchy and engaging headline is a must-have for any good PPC landing page, and this is not it. Implementing a persuasive copy also plays a crucial role in the page's success. Apart from that, some other checkpoints should be covered while ensuring a powerful and effective PPC landing page. These include:  Engaging content in different forms like images, videos, etc.  Incorporating elements like testimonials, statistics, etc., to depict credibility  Creating a design that speaks and connects to the user  Leave sufficient white space to gain the user's attention to certain elements on the page  Never forget to bring in a Call-to-Action (CTA)   These essential components add immense value to a PPC landing page.