Lead enrichment relates to the process of enhancing and enriching the lead data stored within the CRM system. CRM systems are designed to centralise and manage customer and lead information, and lead enrichment serves to augment the existing data with additional details to provide a more comprehensive view of each lead.
Lead contact enrichment in a CRM involves gathering external data from various sources and appending it to the lead records within the CRM system. This additional data can include firmographic information, demographic details, technographic data, social media profiles, intent signals, geographic information, behavioural insights, and more.
The purpose is to enhance the quality and depth of the lead data to give you a better understanding of your leads.