Businesses of all sizes, from one person start-ups to small and mid-size businesses to international conglomerates, will benefit from using good illustrations online and offline. Freelance illustrators can help a company to more effectively market its products or services to customers by providing graphical elements that reinforce the text on a webpage or the text on paper, such as in a magazine or newspaper, or in a marketing brochure.
Studies show that regardless of whether the marketing materials are in print or online, people generally react better when words are accompanied by graphics and illustrations. One of the biggest strengths of using illustration is that it is based on ideas and not reality, as photographs tend to be. They can be crafted to communicate exactly what you want to convey and can often make complex ideas easier to understand. It’s also easier to create a very individual style and feel using illustration than it is with photography.
Illustration is a communication tool that provides clarity to a complex concept. It allows us to link an abstract concept with a specific vision. It's effective in communicating the values and personality of your brand in a compelling and engaging way because it speaks directly to the consumer.