Social commerce - Websites that contain integrated components of recommended posts/products from existing website visitors and friends. Or essentially a user-generated website platform that allows people to express their opinions and therefore validating other peoples opinions in the shopping process. Websites with native advertisement integration - use of widget integration into existing content  from providers such as Outbrain for recommended posts or products. Digital Magazine - An adoption of the traditional magazine format with engaging assets i.e. video. In Inspire Conversations words, it is through regular features, such as Q&A interviews, celebrity style pages and travel guides as well as cutting-edge video and design, with seamless shopping links throughout.Each model has it's own advantages and disadvantages, however as mentioned above, the continual decentralisation of content is what will help digital publisher brands and ecommerce websites help bridge the gap between inspiration and transaction.Now is the time for more publishers and ecommerce companies to take the leap towards adopting these hybrid approaches in order to make their products discoverable with the bonus of making it shoppable.