Cloud-based software is usually available for a monthly subscription fee. There’s no upfront cost, and you’ll often get the chance to pay month by month or opt for discounted yearly plans. You can expect the following to be included within your monthly fee:
A maximum allowance for subscribers or email sends (you can move to higher plans to increase these limits)
Email templates + editor
Autoresponders/marketing automation
Drip campaigns
Registration forms
Reporting
Storage for emails and files (e.g. images)
Mail delivery and technical maintenance
Some support