Reputation management costs vary depending on many factors, including your unique online situation, campaign difficulty and the services needed to improve your online standing. Anything from monitoring and content removal to long-term suppression, content creation, public relations and guest posting are often essential elements of ORM and ultimately impact the cost of online repair. While monitoring and reputation management software companies may promise a cheap and easy way to fix your reputation, they don’t include the resources or expertise needed to solve online problems or provide long-term protection. In fact, using such services will likely leave your brand exposed to threats and even make the situation worse, putting you in a highly vulnerable position that creates even more damage to your reputation. Comprehensive reputation management solutions require the ongoing work of removal and brand-building experts to ensure long-term success. A reputation team has the experience, knowhow and relationships not just to stop threats in their tracks, but to build a brand that offers protection and peace of mind for the foreseeable future.