Supima cotton is a superior type of cotton grown in the USA. It represents less than 1% of cotton grown in the world. What makes Supima unique to other cottons is the extra-long staple fiber that gives the cotton its premium properties: Strength, softness and color retention. Supima cotton is farmed using state-of-the-art technology and processes. From GPS navigation used on tractors to plant and harvest the cotton, to satellite technology and soil monitors, Supima farmers ensure they are growing the best quality cotton in the world with as little impact on the environment as possible. Products made with Supima cotton ensure that you are buying a premium product that will last for years to come. With its indulgently soft touch, natural resilency and rich deep color, Supima cotton is a luxury fiber that improves the quality and life of your product.