To design a good newsletter, consider taking some basic style guidelines and marketing principles into account. Using Mailchimp’s email template design software, you can consistently produce visually appealing newsletters that viewers will want to read. Nevertheless, here are some things that every good newsletter should have: A header: A header appears at the top of a newsletter and should include your company’s name and logo. Brand consistency: Everything from the colors you use to the font you pick should be consistent with your brand. Consider going with a color palate your brand regularly uses or matching the colors on your brand’s logo. In any case, make sure you pick colors and fonts that make the newsletter easy to read. Contact information: At the very least, your newsletter should include a link to your company website. Additionally, it can be a good idea to include your brand’s social media links somewhere in the email. Compelling imagery: If you include imagery, make sure you use high-quality photos or videos. Also, make sure any imagery is compatible with the color scheme you’re using. A call to action: Encourage readers to take action, whether it’s visiting your company website, purchasing a particular product, or following you on social media.