Most websites can be optimized and start seeing positive results within 1-2 weeks. There are many factors that will impact the loading speed of your website. For example, the type of hosting, the quantity (and quality) of WordPress plugins, the number of 3rd party services, whether you’re serving ads and more. Basically, the more things your website tries to do the slower it will load. This makes speed optimization a balancing act. It’s about finding the middle ground. Your website is a key business asset so it has to fulfill your business needs. Everything beyond that needs to be carefully weighed because it incurs a cost – speed. As a general rule, we target a load time of 1-3 seconds. At less than 1-second, your pages will feel like they load instantly. Anything higher than 4-5 seconds will begin to hurt your business. While many perf/opt services will simply install a caching plugin and call it a day, we take more comprehensive approach. Our speed optimization service is extensive and involves a number of steps, done properly. We understand the value and importance of your website. Your business deserves a website that’s fast and performs well. We’ll do our best to achieve that goal.