While spreadsheets are always an option, mapping software offers all kinds of advantages. The speed of the process is highly accelerated with the use of filtering and segmentation technology developed expressly for the mapping process. It also allows for ease of collaboration allowing multiple users to add and update without the concern of version control. Finally, unlike spreadsheets, the mapping software is connected to content briefs, workflow screens, and reporting, making an update in one area instantly synchronized across the system.