This is a very individual decision and can vary hugely depending on factors such as your skin type and lifestyle. Many people are now choosing to start “baby botox” in their twenties and thirties. This scaled down treatment at our London clinic reduces the strength of your facial expressions without limiting movement, so wrinkles don’t have an opportunity to form. While the popularity of botox in younger generations is growing, most people start in their forties or fifties when they notice a visible increase in facial wrinkles.