After the initial efforts, it is time to start looking at how this will be put together. A first proposal for a new site structure is set up by us in a digital tool. You will receive an invitation to a shared view where we can discuss and comment together. For more in-depth projects or applications, it is particularly important to have a detailed flowchart. In connection with the site structure, we also address the website's various conversion points and goals. A sitemap, site map or site structure shows the overall cornerstones, which is of course very important for the design and content work. When we weave in the UX research, target groups, visitor types and SEO data, we get an overall picture of how visitors need to move through the site, from different entrances and landing pages to different goals and completely different unique customer journeys.