There’s a lot of confusing information about what ‘natural’ really means. Most conventional candle and fragrance brands use petroleum wax, synthetic fragrance and scent boosters. This means they can make a small amount of fragrance go a lot further, which makes producing candles much cheaper. Unfortunately, synthetic candles are full of toxic compounds and when burned, they can release acetone, benzene and toluene – all known carcinogens.
For a fragrance brand to be 100% natural, it needs to use only 100% natural fragrance or 100% pure essential oils.
Essential oils are basically plant extracts. They're made by steaming or pressing various parts of a plant (flowers, bark, leaves or fruit) to capture the compounds that produce fragrance.
Natural fragrance is clean, isn’t overwhelming or intense, it doesn’t give you a headache or make you feel nauseous. We like the analogy that the difference between natural and synthetic fragrance is like comparing a pine scented air freshener to walking through a pine forest. No brainer, we'd take the forest any day!