The FCC does not allow LPFM to run “ads.” However, an LPFM radio station can air “underwriting announcements.”  Underwriting announcements can be similar to ads, however they do not include a call to action, such as “get here for the best deals.”   We can advise on the grey area between ads and underwriting.The FCC does not allow LPFM to run “ads.” However, an LPFM radio station can air “underwriting announcements.”  Underwriting announcements can be similar to ads, however they do not include a call to action, such as “get here for the best deals.”   We can advise on the grey area between ads and underwriting.