By adding a short piece of code called Facebook Pixel to your website, you can measure and evaluate the results of your Facebook Ad campaign and make adjustments that will help you better reach your target audience. This powerful tool will enable you to narrow down customers who visited your website or completed specific actions so that you can improve your strategy and generate higher conversion rates.
Facebook Pixel uses cookies to keep track of your website’s visitors and their actions, such as revisiting or completing specific actions. It will help you better understand your customers and the overall customer journey and provide insights on conversions and results. Using Facebook Pixel will ensure that your campaign is not only profitable but consistently improve results over time.