Some people think there’s no difference between graphic design agencies, creative agencies, branding agencies, and a specialist communication design agency, but that simply isn’t true.
Unlike general graphic design agencies, communication design is all about the most effective communication of a defined message using visual communication design techniques. In many cases, a branding and design agency will focus on the aesthetic layout and design of imagery in combination with written words, but they are merely dressing up information for the viewer. The leading creative agencies such as Percept, who specialise in communication design will drill deeper, firstly into defining the right messaging to be delivered, and secondly in the way that messaging is delivered to achieve the best result. This involves objectives analysis, communication design strategy and a specialisation in communication design. These are the differences that distinguish the creative agencies with expertise in communication design from your average branding and design agency.
Communication design may include a core creative concept, infographics, typography and photography. But it’s just not enough for brand agencies and design agencies to make these visuals look aesthetically pleasing. They need to be well thought out, so they convey the appropriate information efficiently while ensuring the strategic design of the marketing communications will resonate with the audience.
Often, the communication design strategy is just one element of a broader marketing or branding strategy. Just look at how often we use emoticons, gifs and images to express information or emotions, and you can understand how much of an impact communication design strategy and symbolic imagery can have on everyday life, let alone your business, when executed by strategic branding agencies like Percept.