Your Google Search Console (previously called Google Webmaster Tools) is a vital source to help you know how GoogleBot sees your site. It makes it easy to find andfix technical errors and then resubmit those pages to be recrawled. It offers ways to test and submit sitemaps, see backlinks, and know where you stand with rich featured snippets in Google SERPs. There are very compelling reasons why webmasters should use the Google Search Console as a tool to build visibility as Google Search incorporates more machine learning. By syncing many Google platforms, it allows the online digital marketer’s life to be lived with a higher degree of confidence and planning to take place. All of the tips we will cover here assume that you have your site and it's a version already verified. There are many great tutorials on how to accomplish that; now that you are ready to dive into its many useful tools, I will cover my favorites.