There are several reasons why talent management is so important and needs to be integrated into talent management policies: CEOs now see talent management as an important source of contribution to the company's economic performance. Talent management policies are no longer limited to the individuals with the most potential, but to all employees. There is a strong desire for training in this area within the HR function: 7% say they are "experts" in anticipatory talent management skills, compared to 25% for recruitment.