If you are running an eCommerce store, then Google analytics can cater to all your business needs and help you make informed decisions, thus making your business venture a success. It provides you with a wholesome solution and turns you into a marketing expert ultimately.
The foolproof data you get through Google analytics let you understand customer behavior, you can track how effective your strategy is working, and can even work on the suggestions from the marketing expert to get a good search engine ranking. The deeper you look into data provided by the Google sheet the more you enhance your digital marketing skill sets. Starting off by creating a Google Analytics account is what you should be doing.