It is likely that ranking on the front page is difficult, but not impossible. If ranking for this keyword is vital to your business, you should still stick with it. Just keep in mind that you probably won't rank quickly and that you may have to create far more backlinks than your competition to rank.Giant retailers can spend up to $ 50 million annually on paid search in Google Ads. The average small to medium-sized company spends $ 1,000 to $ 10,000 per month on Google's paid search campaigns. This is $ 12,000 to $ 120,000 per year.