A sizeable market share – although Google is the search engine marketing leader, Bing still accounts for a large share of the market. It’s the second-largest search engine in the US, and, according to Alexa rankings, one of the 50 most visited sites on the Internet. If you are only advertising on Google, you are missing out on approximately 17% of the search engine market on Bing! A large network – Bing PPC ads are not only displayed on Bing search engine results, but also on Yahoo! and Microsoft Network Partners. Collectively, this network has 9.6 billion searches per month, which is no small number. It’s audience’s buying power – research has shown that one-third of the Bing Ads audience has a household income of $100,000/R1,427,264 or more. The Bing audience is also more likely to spend more than other search engine audiences. Bing PPC ads can potentially be highly profitable, especially if you are marketing to an older, more educated audience between the ages of 55 and 64. Unique advertising features – while Bing’s advertising products are similar to Google’s, they do offer features Google does not, like ad extensions. Multi-image extensions, for example, allow you to add visual elements to your ad, while structured snippet extensions highlight extra products and services. This is a great resource for retailer or eCommerce websites looking to generate more leads and sales. If you lack the time, expertise and tools required to run profitable PPC campaigns, contact us to enquire about our Bing Ads Management services. Robot-TXT’s PPC professionals will take advantage of the less competitive market on Bing so your business can gain the upper hand in generating leads and retaining active customers.