Set Objectives
Before drafting a lead generation strategy for the brand, it’s important to think about the results to achieve and objectives to hit. Setting goals helps one measure progress, aligning them with the organization. Digital natives often use the OKRs methodology to ensure everyone moves in the same direction. It engages every team and is simple to implement.
Generally, one sets the goals, tracks progress, and re-evaluates everything quarterly as needed. However, it’s possible to adapt the framework to any company’s needs. For example, Spotify realized that OKRs slowed it down. The tech company set priorities at corporate levels, letting teams determine how to achieve them.
Define the Target Audience and Adapt It
Technology lead generation requires one to define the ideal buyer persona. This simple technique gives companies concrete and clear insight into the prospect’s challenges, interests, and buying habits.
Tech companies also appeal to the clients enough to share contact information via sign-up forms to learn more about an offer. If the brand provides many products, it might have different buyer personas, but they should all fit.
The greatest challenge technology companies have with lead generation is adapting to constantly changing customers. Therefore, it’s best to capture the client’s voice frequently through use cases and testimonials.