A lot of the work of creating Google Posts is nicely done for you. Search marketing strategists now have the ease of an updated Google My Business API which adds ways to make creating and editing Google Posts easier. This feature supports digital marketers and the businesses they represent when seeking to create content directly on the Google platform, which typically is highly ranked in Google search results. It helps your brand name come up more often in SERPs. The API 4.0 version prompted a statement from Google saying that “you can now create Posts on Google directly through the API.” Its changelog provides additional features, but Google Posts seems to have a commanding focus. Technically, this can enable third-party developers and tool designers to automate a lot of the posting in the Google Posts interface, in much the same way that competing brands manage their social media accounts with Instagram, Twitter, LinkedIn, Facebook, etc.