Once the areas have been marked and a special gel pad is placed over the treated area, the CoolSculpting applicator will gently draw in the tissue and then the cooling will begin. The skin will feel quite cold for the first 4-5 minutes before it becomes slightly numb for the remainder of the treatment. After the treatment is complete, a 2-minute massage of the area is performed to finish off, which is essential as it enhances your results by over 70%!