A digital PR agency is a collection of individuals who work to get their clients featured in top-tier press and industry publications, using a mix of popular digital PR techniques and strategies.  The digital PR agency will use a mix of activity, like data collection and journalist outreach, to earn high authority backlinks for their client websites. They may also report on other metrics, like readership of the publications that their clients get featured on and/or referral traffic sent to the client website.