As baobab is a pure fruit powder, it does not contain cholesterol and is less than 1% fat. High-fiber foods and specifically those with soluble fiber (like baobab) are very effective in lowering levels of “bad cholesterol” i.e. LDL (Low Density Lipoprotein). Cholesterol is usually reabsorbed in the gut, but soluble fiber prevents the reabsorption of cholesterol; therefore, more cholesterol must be drawn from the blood and subsequently the level of bad cholesterol in the blood decreases. Baobab is nearly 50% fiber, two thirds of which is soluble, so it is likely to have a positive impact on cholesterol levels.