Not Understanding How SEO Works: One of the most common mistakes made when trying to generate leads through SEO is a lack of understanding of how the process works. Many businesses assume that they can simply purchase a few keywords and their website will magically appear at the top of Google search results. However, SEO is a complex process that takes time, effort, and expertise to achieve desired results. Not Optimizing for the Right Keywords: Another common mistake is not optimizing for the right keywords. It’s important to target keywords that are relevant to your business and have a high search volume. Otherwise, you’ll be wasting your time and money on keywords that no one is searching for. Not Creating High-Quality Content: In order to rank well on search engine results pages, your website must offer high-quality, relevant content. This means creating content that is informative, keyword-rich, and shareable. If you don’t have great content on your site, no amount of keyword optimization will help you achieve top rankings. Not Promoting Your Content: Once you’ve created great content, you need to promote it in order to generate leads. There are a number of ways to promote your content, such as through social media, email marketing, and paid advertising. Make sure you’re taking advantage of all the available channels to get your content in front of as many people as possible. Not Tracking Your Results: Finally, one of the most common mistakes made when doing SEO lead generation is not tracking your results. It’s important to track your progress so you can see what’s working and what isn’t. This will help you fine-tune your strategy and eventually achieve the results you’re looking for.   By avoiding these common mistakes, you can set yourself up for success with SEO lead generation. Remember, it takes time, effort, and dedication to generate leads through SEO, but it’s well worth it. We would love to help you with this process and take away all of the guessing. We are experts in SEO and are happy to provide our insight if you need it.