To have a successful venture in the virtual marketplace, you must first decide what you want to deliver, who you want to deliver it to, and how you plan to deliver it. These three factors, the product, the locality, and the mode of delivery is what forms the crux of launching a hyperlocal strategy. After making these decisions, you can create a user-friendly platform for people to place such orders, or, if you're a merchant, you can partner up with such platforms to provide your services.