The five most important metrics for evaluating a website’s performance are page load time, user experience, server response time, content optimization, and overall website health index. Page load time is the time it takes for a web page to display content on a browser fully. User experience is how users interact with your site and should be assessed for ease of use and responsiveness. Server response time measures the round-trip communication between a visitor’s computer and the server which hosts the website. Content optimization determines whether or not your website has been optimized for the search engines so it can improve in rankings. Lastly, an overall website health index gives a comprehensive overview of your website’s performance related to page speed and implementation of best practices.