You can optimize a website for a one-time cost – this is called “on site optimization”. In many cases, our team can get into your site, spend a handful of hours and fix several issues so that your website can index better with Google and other search engines. That said, we find that companies that invest in SEO over time see the best fruit from their SEO efforts. If your company is new to SEO or hasn’t seen tangible results from it, a great place to start is to complete a comprehensive SEO audit for your business and your competitors. Free SEO audits are a dime a dozen. We have a good one that we’ll give you for free. But our comprehensive SEO audit is a deep dive that takes about a week to complete. It saves tens of thousands of dollars in costs and wasted effort. The audit identifies the nature of the organic traffic you and your competitors own. It provides a laser-focused strategy so that you’ll know how much relevant SEO traffic and revenue your company can own with a specific strategy for actually owning it!