I always like to start with the font. I choose a selection and play around with the balance, sizing, and boldness, I make bespoke changes so it’s unique. There’s so much importance placed on the font that you use and what that represents.
Having worked with many clients on rebrands, the most important successful element for me is putting it all together and making it feel right.
In my profession, you know when you’ve created something that has really great balance. It must have that eye-catching nature that elevates the business by representing it beautifully.