Wine clubs offer a great opportunity to both customers and merchants: buyers get to discover new and exciting wines, while sellers get long-term customers and the additional profits involved. To create a wine club, you need to make a subscription wine box available on your website so customers can receive select wines on a regular basis (usually monthly). You can also make an exclusive newsletter for wine club members and offer them other rewards, like points in your loyalty program, exclusive coupon codes, special pricing, and more.