Sometimes it's not clear what's included in the scope of our campaign. First, start by looking at the article What's Included In Your PPC Campaign Management.
The sales funnel graphic that we create together when planning your campaign will give you a good idea of what's included in your campaign.
Keep in mind the following items will increase the scope/fees with your campaign:
Additional campaigns/PPC platforms Regular strategy meetings Writing for landing pages/emails/websites Landing page design Email automation management Additional reports (monthly reports are included in your campaign)