There are several ways to attract listeners to your podcast: Create a podcast trailer, much like a movie trailer, that highlights what your podcast is about and why your target audience should listen to it. Have calls to action within your podcast. This can be as simple as asking people to subscribe, or you can draw people to your website, have them fill out a form for email marketing, etc. Promote. Promote. Promote. You can’t draw in listeners if they don’t know you exist. Promote your podcast as often as you can throughout your social media channels, in your email marketing, by word of mouth, or any other means of communication with your audience. Have good Podcast SEO, and target specific keywords that your audience is already searching for. Create episode topics around these keywords, and use these keywords when you market your podcast. Invite guests that are leaders in the industry. Although this may be a bit more tough when you are just starting out, you can reach out to other businesses that are non-competitors, or related businesses to guest on your podcast. It also helps if you are a guest on similar podcasts and are allowed the opportunity to promote your own on their show.