Readers who were stuck at home in 2020 gathered on TikTok under the hashtag #BookTok. In this new community, they posted video reviews, recommendations, book-related memes and clips of themselves bawling over a sad book ending. Two years later, with over 46 billion views and counting, the BookTok community is skyrocketing books to the top of bestseller lists, and its influence on the publishing industry is undeniable.