Facebook advertising campaigns have many advantages. Among them, we find that Facebook ads are among the most profitable on the market. The return on investment is therefore unprecedented, especially since they are very effective on mobile. They also offer advanced parameters that allow to target potential customers precisely. Moreover, Facebook is the most used social network in the world and therefore gives you an extreme visibility to the market you are targeting. It is also a very interesting tool for merchants because it shows you a lot of data about the people who have seen your ads or clicked on them.