Before you begin the pitch process, it’s useful to know the audience you’re pitching to. Traditional media and influencers, such as bloggers, might have slightly different motivations for covering certain topics.
The modern convenience of media databases means that email pitches make it easy to spam hundreds (or even thousands) of journalists and influencers at the click of a button. If you’re tempted to do this, take a deep breath and reconsider. You can now create a list of journalists who are writing about topics like yours and in the cities or regions in which they are relevant.