Regardless of brand or solution, a spray tan will last a maximum of 7 days. Spray tans only change the outermost layer of your skin. Generally, most people will lose that outer layer of skin between 5-6 days. When that skin naturally sloughs off, so does your tan. Spray tans and sunless tanning creams only penetrate the top epidermis (top layer of skin) so it can only last as long as the skin is present on the body. Solutions claiming to last longer, are simply advertising falsely and we encourage you to be wary. Some clients can experience a longer result with a spray tan if their skin is well hydrated, they don’t sweat or bath very often. Rubbing of skin in baths and showers or with towels will rapidly deteriorate a spray tan. The same goes for pools, spas, massages, and frequent rubbing of skin with a towel.