Facebook ads can benefit a number of businesses, with their model being especially effective for the likes of B2C e-commerce businesses. If you have a website that sells and ships products directly to customers without a storefront, Facebook ad services will be especially beneficial for you. For those in the service industry, Facebook can also help by converting in a slightly different way. Whether it’s aiding brand awareness or gaining conversions through online booking platforms or through enquiry forms, Facebook can help you find people who need services just like yours.