The Financial Planning Association (FPA) is the largest membership organization for personal financial planning experts in the U.S. and includes professionals from all backgrounds and business models. They help connect thousands of consumers to competent and ethical planners who uphold the FPA Standard of Care. FPA members are those who commit to the highest standards of professional competence, ethical conduct, and clear, complete disclosure to those they serve. They deliver advice using an objective, client-centered, ethical process.