The brilliance of sentiment analysis is that it has the potential to take any organization to the next level, but only if we know how to make use of this tool in a way that accomplishes its intended purpose. Below are a range of ways to effectively leverage sentiment analysis in your organization: Use it to conduct market research by gauging consumer sentiment in real time Use it for optimized effectiveness in customer service and support Use it for brand and social media monitoring and adjustment Use it to execute crisis management as crises arise, and as a preventative tool Use it to segment different buyer groups by sentiment and opinion Use it to better plan product and service improvements Use it to conduct analysis of competitors’ products and services Use it to drive productivity and collaboration in company’s intranet