The elements of packaging include:
Structure: The physical shape, size, and format of the packaging.
Materials: The choice of materials used in the packaging, such as paper, plastic, glass, or metal.
Graphics: The visual elements, including logos, typography, colours, and imagery, used to communicate the brand and product information.
Labelling: The information provided on the packaging, such as product name, ingredients, usage instructions, warnings, and legal requirements.
Functionality: The design features that ensure the packaging is easy to open, use, and store, while also providing protection for the product.
Sustainability: The consideration of eco-friendly materials, recyclability, and overall environmental impact in the packaging design.
Branding: The incorporation of brand elements to create a consistent and recognizable identity across different products and packaging.