Identifying and fixing broken links is essential for maintaining a healthy website and optimising Perth SEO performance. Broken links negatively impact user experience and can lead to lower search engine rankings. Tools like Google Search Console or third-party link checkers will help you identify broken links on your website. Once identified, update or remove the broken links to ensure a smooth navigation experience for users. Regularly conducting link audits and implementing best practices for link management contributes to a well-optimised website, positively impacting both user satisfaction and SEO performance.