AI can be used in a variety of ways when it comes to website design. By leveraging AI-powered design software such as Canva, clients are able to create websites that are more tailored and optimized for their user experience (UX). AI-driven website design tools provide users with the ability to use data analysis and machine learning to help them optimize their websites, which enables them to better understand what works best for their target market. AI is also being used by web designers as an assistant during the creative process, allowing them to focus on other aspects of the project. For example, AI is often used alongside traditional visual systems such as Adobe Photoshop or SketchUp by analyzing images from multiple sources and giving recommendations accordingly. By using this method, web designers can easily identify patterns in designs and make critical changes quickly without having to spend hours manually making those changes on their own. Another way that AI can assist with website design is through UX optimization. With its powerful algorithms, artificial intelligence can track user behavior and suggest improvements based on data collected throughout the entire customer journey — from information searches all the way up until checkout or subscription forms — in order to pinpoint areas where customers may need extra assistance or further guidance for optimal experiences. This helps web designers create a truly personalized experience tailored specifically for each customer's needs without neglecting any details along the way.