Here are some steps to guide you in selecting suitable KPIs for your product: 1. Start by establishing clear and specific business objectives for your product. Understand what you aim to achieve and how success will be measured. 2. Evaluate the current stage of your product's lifecycle — whether it's in the early phases of introduction, experiencing growth, or reaching maturity. 3. Use a mix of lagging and leading indicators for a comprehensive view of your product's health. Lagging indicators, such as revenue and customer satisfaction, reflect past performance. Leading indicators, like user engagement and conversion rates, provide insights into future trends. 4. Identify a few key metrics that directly align with your business objectives. Avoid overwhelming yourself with a plethora of metrics.  5. Ensure that the chosen metrics are practical and feasible to track. Utilize tools and systems that align with your product infrastructure and capabilities.