There are two aspects of the HUUNU prediction market methodology that ensure the accuracy of qualitative responses. Firstly, participants are only asked to make predictions in areas in which they are already knowledgeable, drawing on their tacit knowledge. Secondly, participants are asked to make predictions about how they believe others will behave (something humans are much better at). Because they are not being asked to predict their own behavior, they are less likely to be influenced by rational response bias and social desirability bias, meaning they’re free to give more truthful responses.
Years of retroactive validation have shown HUUNU’s behavior-based algorithm to be 90% accurate 3 years out and beyond, delivering qualitative insights you can trust.