Search Engin Optimization is taught as a part of Digital Marketing strategies. Topics learned as a part of SEO modules include,
Introduction to SEO: Understanding the concept of SEO, its importance, and the different search engines available.
Keyword Research: Conducting keyword research to identify and implement relevant and high-traffic keywords for a website or web page.
On-Page Optimization: Optimizing website content and structure for search engines, including title tags, meta descriptions, and header tags.
Technical SEO: Optimizing website structure and technical elements, including website speed, mobile-friendliness, and website architecture.
Link Building: Creating high-quality backlinks to a website to improve its domain authority and search engine rankings.
Content Marketing: Creating high-quality content, including blog posts, articles, and videos, to attract and engage audiences and improve search engine rankings.
Analytics and Reporting: Analyzing website traffic and search engine rankings to evaluate the success of SEO strategies and identify areas for improvement.
Local SEO: Optimizing website content for local search results, including Google My Business listings and local directories.
These topics provide a comprehensive understanding of SEO, enabling learners to optimize websites and web pages for search engines, drive traffic, and achieve business objectives