SEO is a long-term strategy to rank for keywords organically. Successful SEO isn’t something businesses turn on and off based on busy seasonality. If you want to rank at the top of the organic results, it requires constant effort both on and off of your website. At Outpace we build credibility for our clients year-round so when their busy season hits, they’re reaping the benefits of their SEO investment.
Seasonality may not impact when SEO is implemented, but it does impact our SEO strategy. Let’s say a new client just started an SEO campaign with us and their busy season is just around the corner. Rather than targeting the highly competitive terms that might take a year to rank for, we may decide to build credibility for less competitive keywords. This allows us to get some quick wins for the client as we ramp up for their busy season. Once the busy season is over, we may shift efforts to go after the more competitive keywords. We take into consideration all the possible factors before building an SEO campaign.