Attributes are an effective way to distinguish your listing from the competition by highlighting the unique characteristics of your business. It's what makes your business great and it's what customers love you for.
From free WiFi to family friendliness, you have full control over the attributes and highlights you choose to highlight in your listing. Remember that your Business Category determines the attributes available to your Business Profile. You'll find available strengths and attributes to choose from in the "Info" tab of your GMB listing. Click on the pencil icon and you will see the options available to you.
Below is an example from a consulting firm's GMB listing, so you can see the options available. Be sure to choose all that apply to your business and showcase all that you have to offer to customers.