You'll instinctively want to appeal to as many people as possible, but this is a common mistake in marketing. This broad approach rarely works - it often makes for a bland and unfocused marketing strategy that doesn't appeal to anyone.
So, it’s important to face the facts: not everyone is going to be interested in what you have to offer. No amount of effort is going to change that. Instead, it would help if you focused on finding people who you can convert and marketing to them specifically. This will help you develop better marketing strategies on all platforms, including social media.