Of course, if you use it correctly, it is worthwhile. Because social media is used by everyone all over the world, working according to the needs of the audience will be more than useful. The only thing you have to think about is the clients' demands and feelings. The whole point is that if the audience thinks it is fascinating and valuable, you will get more clicks and sales. It will surely be worthwhile to market on Facebook if your target demographic is there. One of the most successful strategies to locate your audience is to use Facebook as your primary social media network for marketing purposes.