A post is a piece of material you publish on social media and allow your followers to naturally see it. An advertisement is a sponsored post that uses demographic and interest data to target a group of people other than your followers. Because the number of followers who see your company's material on social media is often limited by algorithm changes, we advise boosting significant or relevant posts to ensure that more people will see them. One of the best signs that an article needs to be promoted is when it performs well naturally. If it's succeeding on its own, adding financial support will broaden its audience.