The campaign will launch July 2023, to coincide with the International AIDS Society HIV Science Conference being held in Brisbane.The campaign will be featured on roadside adverts like billboards and bus shelters, in print, digitally on social media, radio, and some of the imagery will be used in a TV commercial featured on major television stations. Don't worry, no speaking to camera required. We are expecting that the campaign will be seen across Queensland, Australia and internationally.The campaign is for the public and will be seen by the public. We don't want to hide anymore.