While influencers and UGC creators both contribute to social media marketing, there’s a key difference: UGC creators don’t need a large audience. Influencers often use their platform to promote products, relying on their reach to sell. UGC creators, however, focus on making content for the brand to use on its own channels.
You read that right – the content created by a UGC creator is content created for YOU. Freeing up your time to create your OWN content. This allows more diverse creators to shine, no matter how many followers they have. It focuses on the quality of the content instead of the size of the creator’s audience.