There are many aspects considered and included such as your goals and objectives, considering utilising search engine optimisation (SEO), programmatic advertising, content marketing, social media marketing, website development, graphic design and more.
Within a digital marketing strategy, it is important to consider your business’s audience and how you are going to connect and communicate with them with content that is engaging and relevant to their interests and behaviours. All of the techniques you implement within your digital marketing strategy will be heading towards the same objectives in order to reach the same goals and see results within your business.