When a client asks this question, it’s best to recommend up to 3 to 4 months for low season, and 9 to 12 months for shoulder/high season. During the peak season in your destination, you’ll often find that the more exclusive luxury lodges are in high demand and have limited accommodation options, so you will want to book well in advance for your clients to avoid disappointment. For bucket list safaris that are month dependent, like the Great Wildebeest Migration in either Kenya or Zanzibar it is recommended to book more than 12 months in advance. However, it is important to let your client know that it is never too early to start the conversation and get plans in motion to make their travel dreams a reality. Sometimes the most unforgettable trips are the ones that happen at the spur of the moment – depending on flights of course.