TikTok stands out from other social media platforms, emphasizing short-form, vertical videos. It fosters a highly engaging and immersive user experience driven by its algorithm that promotes content discovery.
Unlike platforms like Instagram and Facebook, TikTok offers a level playing field for content creators to gain visibility, often resulting in viral sensations. Additionally, its younger user base and creative, trend-driven culture make TikTok a unique and rapidly growing platform in the social media landscape.