Social media marketing has been developing using four fundamental pillars. The first step involves strategy building which includes the kind of content that you wish to share with your audience. Planning and publishing come next where you figure out the exact text, the creative accompanying it and which channel to publish it on. Once the post is out in the public domain it is important to measure the engagement levels by listening to what your customers are talking about. Deep dive into the analytics tool to understand if your strategy is working or not.