There are a few reasons why you may not want to hire someone on your team to handle your paid advertising: Lack of Expertise: Even if you have an employee who is skilled in marketing, paid advertising is a highly specialized field that requires specific knowledge and experience to be effective. Hiring someone who is not a specialist in this area may result in suboptimal results and wasted advertising spend. Resource Allocation: Hiring an employee to handle paid advertising means allocating a portion of your budget to salary, benefits, and training. It may be more cost-effective to work with a specialized agency that can provide a team of experts and resources at a lower cost. Scalability: Paid advertising is not a one-time task. It requires ongoing optimization, monitoring, and testing to achieve the best results. If you have a small team, it may be challenging to scale your advertising efforts as your business grows. Opportunity Cost: Your employees have limited time and resources, and by assigning them to paid advertising, you are taking away from other important tasks that they could be working on, such as product development or customer service. Working with a specialized agency allows you to focus on core business activities while leaving the advertising to the experts. High fixed costs in uncertain economic environments: During such periods, you may be obligated to continue paying them even if you don't have enough work to keep them busy. This means that you could be paying for idle time, which is a waste of resources and can quickly eat into your profits. In addition, if you have to lay off employees during difficult economic times, you may incur significant costs related to severance packages, unemployment insurance, and legal fees. This can further strain your finances and make it more difficult to weather the economic storm. By hiring an agency or contractor for your marketing needs, you can avoid many of these fixed costs and only pay for the services that you need when you need them. This can provide more flexibility and financial stability during challenging economic times. Overall, while it is possible to hire someone on your team to handle your paid advertising, there are several factors to consider. Working with a specialized agency that can provide a team of experts and resources may be a better option to achieve the best results and scalability, while freeing up your time and resources to focus on your core business activities.