A key component of affiliate success is the ability to scale up your marketing and get more traffic. One of the ways to achieve this is to “buy traffic” which could be running a campaign with an ad network, buying media, or running PPC campaigns.
If you are an experienced affiliate marketer, that understands your audience, then scaling with paid campaigns can be an excellent way to take things to the next level.
However, if you are still figuring things out and don’t have knowledge and experience with paid media, then you will want to first make sure you know your viewers, what they want, what will work for them, and that things are running smoothly with your chosen beauty affiliate programs.
Once you have a good handle on things, pick a paid media option, such as Facebook ads, and master the art of building and managing campaigns. Then, open your budget and scale. When you know what works and delivers commissions, pick the next network.