They’re better, duh! ;-)
The first thing you’ll notice is how much better our protein bar tastes and feels in your mouth. It’s fresh, moist, and chewable, and many customers say it tastes more like a candy bar than a protein snack.
We’ve also taken special care to ensure our bars are easy on your stomach, which is often a problem with other naturally sweetened, high-fiber protein bars.
And while you may not realize it, your body and muscles will appreciate that we’ve used only high-quality sources of protein (whey concentrate, milk protein isolate, and whey isolate) instead of cheaper options like calcium caseinate and soy protein.