In our opinion, link building is over-egged; this is backed by years of evidence.nnWe focus on ensuring all the websites we work on are technically sound before we start building the content.nnLink building adds the cherry on the cake, and our approach is very white and ethical. We use a variety of tactics, including:nnDigital PRnStatistics insight pagesnImage link buildingnnWith the absence of link building as a core tactic, we adopt a robust and tested internal linking strategy. You can read more about internal linking here.