Over the years, marketing techniques have evolved. From radio and TV advertising to internet advertising, we’ve come a long way. The COVID-19 pandemic ushered in a new reality and made it almost mandatory for brands to shift their business online. With people staying home, the only way they could connect with a brand was by way of the internet. This made digital marketing the centre of all marketing activities. Now and in the future, the scope of digital marketing in India looks promising. Small, medium and large companies have taken their business online which has increased the demand for skilled professionals in areas such as SEO, SEM, content marketing, social media and PPC. Companies are also looking for people who have expertise in allied areas including video marketing, AR, VR and artificial intelligence. If you’re someone who is planning to start a career in digital marketing in 2021, the opportunities are limitless.