Most lawyers are fantastic at writing for legal purposes but aren't very talented at the nuances of writing for the web, for search engines, or to convert website visitors into leads.
Instead, content marketing for lawyers should typically be done by skilled writers who understand the ins and outs of legal topics and can write search engine optimized content that converts. Each piece of content should be reviewed by licensed attorneys for quality.
At Orsanna, our legal content marketing process centers on creating meaningful content that grows the firm, not just filling your blog with the latest news that doesn't help your firm succeed. Our content is reviewed by our in-house legal team before being sent to you for review and posting.