We have run several ad campaigns for clients across TikTok and we think it's been pretty great for general advertising! We can target specific demographics of people per our ad content and we are able to take advantage of new features they are adding like interactive polls.
We still believe that any good social media campaign will take advantage of Facebook and Instagram in addition to using TikTok. Sure, TikTok is a great resource for advertising, but it takes a multi-pronged effort across multiple platforms to really hit your target demographic.