Almost any business can buy ads on Google, though there are some restrictions for certain kinds of businesses. All that's required to buy ads on Google is a Google Ad account and a payment method, like a credit card. We advise setting up a traditional Google Ads account, not an Express account, which helps you gain full control over your ad account more quickly and easily. As part of our pay per click services, we help small businesses get a Google Ads account setup for the first time and walk them through the process.
Once you get your account set up, the next step is to develop a list of keywords you want to buy ads for and create ads and landing pages to direct traffic to your site from search engine clicks. Once you turn your ads on, you've bought ads from Google.
The process of choosing the right keywords, demographic targeting, and creating ads and landing pages that are effective is the most difficult part of running a Google Ad campaign for your small business. While you don’t have to work with an Adwords management company to be able to buy ads on Google, it can be a huge help to navigate through the complex choices small business owners must make on Google ads. We help guide our clients through that process to make the right choices for their business, as well as create ads and landing pages on their behalf. If you'd like to get started, contact us to schedule a free consultation to learn how PPC can work for you.