In 1950, the head of the company, Alberto Pirelli, a descendant of the founder of the company, decided to build the tallest building in the country. According to his idea, the skyscraper was to be located on the very spot where in 1872 his famous ancestor built his first factory. Ten years later, architects Gio Ponti, Pierluigi Nervi, and Arturo Danusso completed the construction of a 127.1 m high concrete building. The Pirelli skyscraper became a symbol of the final recovery of the Italian economy after World War II and the main attraction of Milan.