Graphic animations are definitely what make people stay longer on your marketing channels and platforms as they become more engaging. For example, digital surrealism brings to life “crazy” ideas where existing laws of physics cannot limit your message. And that’s what makes it fascinating.
Every trend boasts a positive impact on a brand, had it been implemented in its marketing strategy. Let’s overview each of the animation styles in terms of business goals.
Vertical animations and animated ads are indispensable on social media platforms to stay competitive and fight for viewers’ attention in general.
Creative storytelling conveys stories in an accessible way, helps support interest, and expresses meaning. The approach often sets organizations apart from their competitors.
Kinetic typography and bold fonts make sense when there’s a lot of information and there’s a need to emphasize a key message. The techniques are in demand in explainer videos to deliver people an excellent customer experience.
Mixed media style allows combining different formats to deliver informative yet fun and playful content. Here, the brands can demonstrate their uniqueness on the market.
2D and 3D mix delivers an incredible viewing experience, works for budgets of any scale, and affects positively ROI.
Animated logos make a brand memorable and recognizable amongst thousands of others on the market. When created correctly, it can serve as a “name card” for the business.
Morphing entertains customers in a way they don’t want to leave the website until they find what’s the transition was about. While they are ‘contemplating’ the scene, Google awards the platform for that.