One of the critical terms that can help you understand the audience in search intent. It refers to the real reason why someone chose to search or query a particular keyword on a search engine. Over the years search engines have learnt and updated their search algorithms to display relevant results to their users. As a Internet marketing agency, our performance marketing team can help you optimize your website and content for the right search intent so that you can reach the right people with the right content. There are mainly four types of search intent: informational, navigational, transactional and commercial. Understanding your users, potential target audience, their mindset and search intentions is critical in optimizing your website. This can be important in optimizing your website, so as to reach the right audience.