Our content plans are kind of like a monthly retainer for "catch-all" website work. Every client uses them differently. Some clients use them for training, maintenance, page updates, organic SEO and other common web design/development services. The content plans do not include paid search ads or social media marketing as those services are included in completely different plans. Using a content plan means that you prepay for a specified amount of hours (we start at 5 hours and only add more on a case-by-case basis) per month. The hours do not roll over into the next month if they are not used in the previous month. We don't offer rollover because we really want you to use those hours for our services. When you are engaged with us, that means that we are regularly making your website better, which makes your edge-rank better and reflects well on our business. It's kind of like a "lift all boats" philosophy.