AppsFlyer’s Privacy Cloud allows our customers and partners to keep up and comply with all the various privacy regulations and guidelines, while still getting the accurate insights they need in order to grow their business.
Other existing data clean rooms have certain limitations. For example, data clean rooms from walled gardens have no cross-channel access, meaning first party data is mostly shared with their own data sets. Other independent data clean room solutions may be limited to first party data granularity and have small partner ecosystems. But mostly, they lack the expertise of generating insights that the marketer needs, which is what AppsFlyer has been doing successfully for the last decade.
The AppsFlyer Privacy Cloud is cross-channel and offers best in class measurement features needed by the marketer, access to the ecosystem of AppsFlyer’s integrated partners, aggregated reporting, and is suited for both business users and marketers.
As part of this, we have entered into a long-term collaboration with Intel to work on privacy-preserving cryptographic solutions such as homomorphic encryption (HE) and private set intersection (PSI).