Suspensions can last anywhere from one day to forever, depending on how well they’re handled.
Ideally, you appeal for reinstatement and they accept your Plan of Action on the first try. More often these days, they ask for “greater details” when you’re missing some expected POA content. Or, they take a quick glance at it and decide that it’s not worth studying in-depth, so they stop reading and move on to the next one.
Some sellers fail to revise their appeal even when it’s desperately required, instead choosing to assume that Seller Performance failed to read it at all. They resubmit it over and over, and even send it to Jeff’s email, begging for relief or insisting on escalation to Executive Seller Relations. If the plan is strong enough and investigators simply ignored it, then this occasionally works.
But all other times, they’ll either refuse to respond or automatically reject it, indicating that you haven’t provided sufficient information for reinstatement. Don’t consider your POA fully viable unless you know that nobody at Amazon can pick it apart. When in doubt, find a real expert to go over it with you. Then listen to what they say and make the right changes!