For small businesses, money is the number one concern for not hiring a PR agency to build the company's reputation. However, doing your own PR can be tricky as you don't know which aspects of your brand needs attention.
A PR agency will come in handy, especially in managing press releases and other essential components of public relations. Having a dedicated PR agency will not only give your brand's personality a positive image, but also reach out to your target audience using many kinds of PR strategies.
Engaging a professional PR person to do your PR campaign often is the best approach as you can then focus on doing what you do best, while they help you grow your business. Also it will be a lot quicker to get a professional to do the PR work for you, generating you sales and leads in no time at all.