As Bill was about to launch his new business idea, coming up with a name was the next step. With his career adventure unfolding Bill was also searching for a new vehicle. Always thinking very highly of the name Cadillac and their performance like most people do, Bill took that into consideration with wanting to stick out from every other swimming pool company with water and blue hues associating with their names. Then after purchasing the Cadillac Escalade it all came to Bill.. Being that he thought Cadillacs were top of the line Bill knew then, that was a good mindset to start his business off with and came up with the name Cadillac Pools.