owever, Shopify is an e-commerce platform while Amazon is an online marketplace. Since both come with their own benefits as well as costs, it’s important to look into them to help you decide what selling platform will be best for you. Amazon also provides extra services as well to help sellers organize inventory and keep track of their sales. It may be harder to establish a customer base at first with Shopify, as it’s more personal for customers. With Amazon, the marketplace is large and buyers are less personable when it comes to who they buy from.