Reels are the perfect place for brands to let their hair down and connect with their audience. As it is usually people-focused, Reels make it easy to build genuine relationships with your customer base, strengthen the community you’re trying to build, and create a buzz for your brand. Many businesses are already using Reels realizing greater brand awareness, new audience every time a video is posted, and even the potential to go viral on the platform. So it’s definitely worth a shot in a social media marketing strategy.