It takes a very collaborative process to create an experience like Hilton’s Delivering on Our Customer Promise. We needed Hilton stakeholders to go through the experience multiple times to help us vet the accuracy of the AI coach’s responses and refine the prompt accordingly. In more traditional modalities, such as ILTs, VILTs, videos, or eLearning modules, stakeholders only need to review milestone deliverables like presentation materials, storyboards, prototypes, and the final build. With AI simulations like these, though, more robust stakeholder involvement is required to ensure accuracy.