Any question or doubt by the customer can lead to a chargeback, so ensuring simple, clear communication on all purchase and fulfillment details can help alleviate any issue before it starts. It’s also worth having free and straightforward return policies, considering the potentially high costs of chargebacks.The factors that create a great business are the same factors that minimize chargebacks. Delivering amazing customer experiences from awareness through onboarding and fulfillment and ongoing support has always been the path to business success. While technology has expanded the opportunities, knowing and taking care of the customer will always be the primary goal.