There are several different types of eyeshadow, with most shadows falling into one of three categories: powder, cream, or liquid eyeshadow. Powder shadows are available in singles and palettes, while cream and liquid shadows are usually sold individually. As far as benefits go, powder shadows are usually formulated to be pigmented and long-lasting. Cream and liquid shadows, on the other hand, tend to be easy to apply and often come with their own applicators, making them great for quick looks (and on-the-go touch-ups).