The answer is – technology! Thanks to AI and a high degree of automation, the category strategy creation process can be completed in a fraction of the time it used to take. A basic category strategy can be developed in less than an hour once all time-consuming tasks are automated (i.e., eliminated) and the embedded AI guides the user towards high-quality results. Recommendations are generated within split seconds, visualizations are created in real-time, and a formatted strategy document is available any time, ready for export to PDF or Excel.