We do not use sugar, color additives, chemicals, and artificial ingredients. MulZi-collagen is a high-quality collagen powder and is known for its pure and natural taste. When mixed with hot water, it tastes like a broth, not ideal if you want to add it into your coffee or tea, but when consumed cold, it is tasteless and can easily be mixed with your favorite beverage or recipe. The key to the flavor of MulZi-collagen is its use of high-quality ingredients without any additives, sugar, or artificial flavors, ensuring that you are getting a high-quality product that is free from any harmful additives. The result is a product that has a subtle, natural bone broth taste that is not overbearing or overwhelming. If you are particularly sensitive to taste, it's worth noting that while MulZi-collagen is known for its subtle and natural flavor, it may still not be suitable for everyone.