As a lifestyle expert, or influencer, your earning potential is virtually unlimited. According to Forbes, an Instagram user with 100,000 followers can command $5,000 for a social media post made in partnership with a company or brand. For example, fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000 per post.