The word "aman" means peace, security, safety, shelter, protection, in several languages. We use that prefix and adapt the second part of the name to the location.
The Aman brand has become associated with tranquility and serenity, much like the original meaning behind the name. The brand is not pretentious - the resorts are located in pristine places where there’s not a large hospitality industry; it’s relevant to the location, it has consistency.
Consistency doesn’t mean sameness, but rather a sense that you look at whatever the element is and you see a common link, a common identity and feeling. Every element is an ingredient in the perception of the product.