Here on State of Digital Publishing, you can find very useful SEO resources and we also covered quite a lot in our lengthy resource on newsroom SEO.More and more online newsrooms and media organizations invest in SEO because the way we consume news has changed greatly in the digital era. There is a good chance that today’s media consumers will encounter some piece of news long before they start surfing the web or land on your website. Maybe they find it somewhere on social media or someone from their circles shares a link directly. Readers are not just passive recipients of news but they actively participate in critically assessing information and they search for additional resources via Google to get the full story and understand the context better.And that’s why SEO for publishers matters.Now, to get back to traffic analysis and SEO.You want to know not only how much organic traffic you manage to attract, but also the value of search traffic for your publication. Again, with Content Insights, you can analyze this source of traffic in-depth and by looking at different dimensions.But the things you’ll pay attention to depend on your chosen business model and the editorial policy you’ve established. For instance, some publications still rely heavily on display ads to fund themselves, which is why they care primarily about volume.