What compels most creators to create is rarely money. It’s the thought of making something for the world to enjoy. But ironically, that puts them in a great position to actually make money in a content-obsessed world. While the hard part for many businesses is getting and keeping their audience’s attention, YouTubers have already figured that bit out. All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.