SEO for CBD companies is important for a few reasons, including the following: Targeting: With search engine optimization, you can target the search queries (or keywords) most relevant to your business and its products or services. For example, you’ll target keywords to reach consumers vs. business buyers if you sell vs. manufacture CBD products. Relevancy: Search engine optimization also allows you to reach your target market at the perfect moment — when they need you. Instead of pushing users to consider your business, you’re pulling them in by offering them the relevant information they need. Results: CBD search engine optimization also delivers bottom-line results, whether by generating a lead, in-store visit, or purchase. Even though SEO can take three to six months to work, it’s incredibly effective at delivering the results businesses want from search. With most people relying on search to find what they need, SEO is becoming essential for businesses.