Video and moving images are pretty much the same thing. They are subcategories for different formats. For example, a video can consist of real-image acquisition and/or animations. Both are moving images.
Animations are graphic elements – letters, text, and graphic elements that are simple or of greater complexity. These are then set in motion by a designer. A classic example of a (complex) animation is a cartoon. Depending on the type and size of the animation, a lot of work is involved.
In cleo, we can capture animations as something like a recipe for your content. For example, we can define how a certain text block (e.g. a product price) should behave in your video. This recipe will then always be applied, no matter what text you define.
In this way you can quickly and easily work with videos that contain animations without having to animate them yourself.