Introduce the topic of your essay.Explain why the topic matters.Provide a thesis statement that outlines your argument.For example, you're writing an essay about the importance of social media in today's world. Your intro might look something like this:“With more than 2 billion active users, social media is now a critical part of our daily lives. It's a powerful tool for connecting with friends and family, sharing news and experiences, and building relationships with brands. But as with any technology, there are risks involved as well.”