There are a few common mistakes people make with email marketing: - Not segmenting their list. This leads to sending irrelevant content to people who are not interested. - Not personalizing their emails. This makes the email seem like a mass blast and not a personal message. - Sending too many emails. This leads to subscribers becoming overwhelmed and eventually tuning out your messages. - Not including a call to action. This leaves subscribers wondering what they’re supposed to do with the information in the email. - Not testing their email campaigns. This can lead to errors in the campaign that could have been easily avoided.