Mila and Rose Retailers agree to follow and maintain the Mila & Rose Suggested Retail Pricing (MSRP) guidelines. We have a pricing policy in place to protect the integrity of the brand to benefit you and Mila & Rose. Retailers agree to maintain at or above retail pricing found on the retail site of MilaandRose.com Retailers are allowed to offer below MSRP sales for a short period of time to promote and sell certain products.