Once you’ve created content for your B2B blog, it’s important to ensure that it reaches as many potential customers as possible. This is where repurposing and recycling your content comes in handy. By taking existing pieces of content and transforming them into different formats, you can reach a wider audience and maximize the impact of your content. For example, you could take a blog post and turn it into an infographic or take a video and turn it into a podcast – the possibilities are endless!