Software as a service (SaaS) works on a licensing and delivery model in which software is available on a subscription basis. A customer can purchase a SaaS solution in monthly, quarterly, and yearly packages. SaaS products have a different customer life cycle. It consists of awareness, consideration, free account signup/free trial, purchase, renewal, and referral. Awareness- When a customer identifies a need or a problem. Consideration- When the customer evaluates the various options available to her. Free account signup/ free trial- The customer selects a solution and wants to check its value. Purchase- The customer moves from a free plan to a paid plan. Renewal- The customer continues using the solution. Referral- A happy customer willing to refer a company or a solution to your family and friends.