With over 800 million videos on YouTube, there's no shortage of video ideas to go around. Here are some of the most popular video types: Tutorial videos: There’s an audience searching YouTube for your expertise. Give viewers what they want with how-to videos that educate, inspire, and generate traffic to your business. Challenge videos: Viewers love a good challenge, even if that "challenge" is perhaps a bit nonsensical. Take literally anything related to your business and then throw "challenge" into the video title. Product videos: Product videos are hugely popular on YouTube. Cash in on your reviews and recommendations with affiliate marketing, and get people familiar with your brand or business at the same time. Business videos: Start a YouTube brand account and create videos that show what your business is all about. Give a demo of how your product is made or create a customer testimonial that builds trust. Video ads: Get more eyes on your business by making a YouTube video ad. Drive traffic to your website, increase leads, and build brand awareness with our YouTube video editor. The list goes on, too: company culture videos, explainer videos, unboxings, behind the scenes, sketch comedies, rants and raves... Just poke around a few YouTube channels in your niche to get even more ideas.