First of all, challenge-based hiring allows you to stand out from other employers and draw bigger attention. Interesting online activities related to your Employer Brand act as a magnet for talented candidates. Secondly our challenges are reaching both active and so-called passive job seekers. Those who do not browse job ads at all. With engaging challenges they dedicate their time to solve assignments and in the process they get to know your company. It's a great starting point to build relationships with otherwise unavailable people.