Building an email list ethically involves gaining subscribers through transparent and consent-based methods. Offer a clear and compelling reason for users to subscribe, such as access to exclusive content, discounts, or newsletters. Use sign-up forms on your website, blog, and social media channels. Ensure these forms are easy to find and use. Clearly inform subscribers about the type of content they will receive. It’s crucial to comply with laws like GDPR, which require explicit consent for collecting and using personal data. Always provide an easy option to unsubscribe, maintaining trust and transparency with your audience.