Failure to identify your target audience accurately and personalise your video material to their requirements and tastes. Making videos that are too long, uninteresting or do not have a clear message or call to action. Failure to optimise your video material for search engines or social media platforms might diminish its visibility and reach. Ignoring the significance of video quality, sound, and lighting which can have a detrimental impact on your viewer’s experience. Failure to track and measure the performance of your video content, making it impossible to assess its effectiveness and make educated decisions regarding your Video Marketing plan.