It’s typically in your best interest to respond to all Facebook reviews, including bad ones. Responding to negative Facebook reviews shows the dissatisfied customer that you care and can help restore their faith in your brand. This small step can prevent you from losing them as a customer altogether.  Replying to bad reviews on Facebook also shows prospective customers that your brand is active, engaging, and taking the right steps to make customers happy. For additional tips and best practices, check out our guide on how to respond to negative reviews.