In the industry, we talk about SMART goals. S, you want your goal to be specific. You want it to be measurable in a meaningful way. A, it needs to be achievable. For example, it's not possible to lose 30 pounds in three weeks. You didn't gain 30 pounds in three weeks and you're not going to lose 30 pounds in three weeks. R, it needs to be relevant in that it's reasonable and realistic. T, there needs to be a time limit on it. We cannot control results, we can control processes. People should make process goals and not physical goals. A physical goal is, "I want to lose 10 pounds in three weeks." A process goal is, "I want to work out four days a week." If you put the right process goals in place, then the physical goals will develop.