In short, yes. If your law firm has an existing website that’s ranking well in search engines and generating valuable, relevant organic traffic and leads then you will want to proceed with caution during a website redesign.
When approached correctly, with an initial SEO audit and thorough understanding of your website’s content and architecture, a successful redesign can lead to a positive increase in organic search rankings and at the very least negate any negative impacts of a website redesign.
Whatever your practice’s case may be, part of our process for every website design involves intelligence gathering, which entails understanding how to approach your business’ website and page design from strategic and technically successful standpoints – including its impact on your existing marketing channels, such as SEO.