As an influencer, your first concern should be the amount of time, effort, and resources that will be required for any particular collaboration. You need to make sure that you get fair compensation for your services.
However, that’s just the minimum rate that you can get. You should also check how much you’re worth based on your reach, engagement, and the market rate of what other similar influencers are charging.
Your influencer rate should be somewhere between the minimum requirement and the best rate that you can get. The goal is to arrive at a rate that is fair for both the influencer and the brand so that both parties are happy and excited about the partnership so it can continue long term.