Fake influencers are people who use unethical methods to boost their number of followers and engagement to win brand partnerships.
However, their followers are mostly fake accounts and bots, so hiring these types of social media influencers is a waste of money for brands.
You can spot fake influencers by looking at the following: Unusually high engagement rates Sudden spikes in the number of followers Types of comments and whether they’re authentic or not Types of followers: do they have weird names like #$I&IOPIO If you don’t want to do it manually, you can use influencer marketing tools to speed up the process. You can also hire an influencer marketing agency that can find and vet influencers for you.