Google Ads Management is the on-going maintenance and fine-tuning of an advertiser’s Google Ads pay-per-click (PPC) advertising campaigns with the purpose of generating the best return on advertising spend (ROAS). Google Ads Management usually occurs after a full Google Ads Account Audit and PPC Optimisation, which ensure that everything is in place to achieve the best results. Rather than managing their own digital advertising, many business owners opt for professional Google Ads Management services offered by industry experts with the skills to make the right decisions.