Choosing the right PPC agency is crucial for the success of your campaigns. When evaluating potential agencies, consider factors such as their experience, expertise, and track record of success. Look for agencies that specialize in your industry or niche, and ask for case studies or references to demonstrate their effectiveness.
It's also important to consider the agency's approach to communication and reporting. Choose an agency that is transparent and responsive, and that provides regular updates and insights on the performance of your campaigns.