Beyond the website’s appearance, the theme also determines how the content displays in the browser. Through the theme, you decide where and how the content is presented in the front-end of your website. Thus, there are endless options to building and customizing your WordPress theme. For instance, when it comes to your website’s layout, you can choose to have a static or a responsive one; you can have one or two columns, or a layout designed for specific devices. Furthermore, if you want your theme to reflect your business’ brand identity, you can customize fonts, colors, and images through your theme as well.
Effective website design, functionality and user engagement all go hand in hand. Hence, themes are incredibly important in web design, development and in marketing your business.