The design process for branding is all about creating a unique and consistent identity for a company or product. It starts with research, which can include everything from analysing the competition to conducting customer surveys.  Once the research is complete, the design team will start working on concepts and ideas that will ultimately be used to create the brand’s visual identity. This identity will be reflected in everything from the logo and colour scheme to the typography and design of marketing materials.  The goal is to create a cohesive look that accurately reflects the brand’s personality and message. With careful planning and execution, the design process for branding can result in powerful and enduring brand identity.