The results of a behavior tracking session are usually a bunch of graphs and charts that need deciphering. Even though tracking campaigns are tailor-made for websites, all campaigns utilize custom parameters to define a campaign’s effectiveness. Here’s an example of how we can utilize behavior tracking to enhance a website –
A user begins exploring a website from a page and navigates through a series of pages. If several users go from Page X to Page Y, creating internal links across the two pages may increase engagement. As long as users are engaged with your website, the chances of conversion increase.