Just like the way local businesses use Google Maps as a fantastic tool to reach their local audience, display ads – when executed correctly – are an immensely powerful way to reach highly targeted audiences.
Here are some tips to make an effective Google display ad:
Determine clear and concise goals you’re looking to achieve with the campaign.
Next, have a firm grasp on who you want to speak to.
Then, conduct a substantial amount of research and competitor analysis to help create your strategy.
Once you have a solid strategy, develop attention-grabbing creative (ideally 2 or more variants for A/B testing). This should include the name of your business, your unique value proposition, and most definitely a call-to-action. Use compelling copy that drives people to find out more and convert.
Designing ads is not something to be taken lightly, either. Do it badly and you’ll see poor results, do it well and watch the leads roll in. If you don’t have experience creating ads, it’s absolutely imperative to speak with an agency that does – like First Page!