You might think that a more targeted search term would be more affordable. But, alas, you’d be wrong.
Those broad search terms, with high volume and relatively low conversions ‘Holiday home’/’marketing tools’, actually tend to be cheaper than long tail keywords.
Using Keywords Everywhere for my data here, the search terms for holiday homes look like this:
• Holiday home: vol, 110,000 cost $0.98
• Holiday home Tuscany: vol, 480 cost $3.10
• Villas for rent in Italy: vol, 5,400 cost $2.95
Get specific, pay more per click.