A negative option practice is where a supplier: provides goods or services to consumer (or enhances a service the consumer is already receiving) that the consumer did not ask for and requires the consumer to pay for the goods or services unless the consumer tells the supplier they do not want the goods or services. Negative option practices are not allowed in Alberta. A consumer does not have to pay for any goods or services they receive under a negative option practice.     Last Reviewed: March 2022