Your attribution reports are a set of reports with data about your conversions. Attribution reports include:
Top Paths
Model Comparison
Assisted Conversions
Path Metrics
The Top Paths reports shows you the most common paths customers take to complete a conversion, based on which ad they have engaged with. This can tell you how your Display ads are working with your ads in search (or not) and/or YouTube ads to drive conversions.
The Model Comparison report can also be helpful. It shows you how your Display ads are affecting conversions. In turn, this helps you determine if you’ve chosen the most relevant attribution model.