As the saying goes, good things come in small packages. That’s true with public relations firms as well. You don’t need a big internal PR department or to sign with a large global firm to receive excellent PR services. A small or mid-sized boutique agency can offer a lot, and sometimes in a more nimble and productive manner. Flexibility – With a smaller and nimbler team, boutique firms have the flexibility to turn on a dime. The CEO is often the senior team leader as well. They’re involved with strategy every step of the way, so the flexibility to try something or change plans is right there on the conference call with you. Innovation – Boutique firms are able to provide innovation in ways big firms might not. A large firm has a lot of employees, often with very defined roles. A smaller firm is able to act on an innovative idea quickly because it’s all-hands-on-deck. The entire team is constantly thinking about and reaching for innovative ideas. Attention – There’s a level of personalized service that comes with being at a boutique firm. Everyone will know what’s happening with your account, and leadership is involved on a daily basis. Your PR team is a vital part of your success. At a boutique firm, the team is also a vital part of their success. The owner has personally hired each employee to make a well-rounded team, with everyone invested in the success of your business.