According to fastcompany.com, poor reputations often stem from one of three reasons: your attitude, behaviour, or lack of professionalism.   58% of companies have received fake reviews, in addition to monitoring genuine reviews.   Negative fake reviews are no doubt devastating for a business. However, fake reviews can be equally harmful – if a business endorses the review or leaves it up and the customer discovers it is fake, the business could be outed.   One of our clients received a 1 Star review complaint on Google. The owner was devastated, but knew deep down it wasn’t anything they had done wrong. Prior to this review, our customer received nothing lower than 5 stars, so this was an enormous blow to their score.   Still, the business bounced back by focusing on their active customers, and as soon as possible gained ten new 5-star reviews within a week on Google to counteract one negative feedback. You can only do this if you have the right reputation management service tools to keep your reputation in place.