The most important thing to do is to start planning your event as early as possible. Depending on the size and scope of your event, you'll likely need anywhere from 2-10 weeks to effectively prepare materials and speakers, create content, advertise your event, and gain registrations.  Additional webinar best practices include:  Practice in a virtual practice room before the event Keep attendees engaged with Q&A and breakout sessions, along with virtual handouts, and gamification Develop an effective registration landing page Create several hyper-focused and segmented virtual sales events tailored to specific audiences as opposed to one large general sales event Make live event recordings available, and offer on-demand webinars for training materials especially Aim for and highlight event sponsorships to defray webinar costs Always ask for and review attendee feedback