Gas lighters are still an extremely popular tool for a wide range of uses, including but not limited to smoking, lighting candles and fireworks, starting campfires, and can even be used in emergency situations, so it's always great to have one on hand. With that in mind, the Promotional Lighter Amiral would make a clever marketing and promotional strategy, such as for giveaways at events, upselling products, and more ways to put your brand in the spotlight.