What you share on LinkedIn is just as important as how you interact with your audience. After all, sharing relevant, engaging content will help you to increase your visibility and bolster your relationship with your target market.
Your strategy should go beyond creating a constant stream of interesting articles, blog posts, videos, and presentations that are specific to your industry or niche. It should be driven by a strategy that is designed to amplify your voice and make you a part of the conversations that matter.
A great way to do this is to follow this four-step process at least a few times each week:
Take a look at what the thought leaders in your space are sharing. Notice the hashtags they are using.
Click on those hashtags and review some of the most engaging posts. Spend at least a few minutes each day commenting on some of your favorites.
Pick one that you find particularly interesting, and re-share it to your own profile, adding your own thoughts and insights in the caption.
Don't forget to add even more relevant hashtags before you hit 'publish.'