The specifics of any software dictate what features must be realized at its core, and CRM software is no exception. Your CRM needs to provide contact management, interaction tracking, and lead management features as a must.
There is also the market that sets certain standards for custom CRM systems, generating features that your CRM system could have. For instance, you can add email integration, document management, pipeline management, workflow automation, and communication tools integration features.
However, the prime detectors for the features to add to your CRM software are your business requirements, your employees’ and other stakeholders’ needs, and the time and budget you’re able to allocate to your CRM system development.