Oh Mama, we feel your pain. If we had a time machine, we’d definitely go back to drop off some Tummy Butter under your pillow. However, stretch marks are very much like wounds or scars: the earlier you treat them, the better they’ll be. In the case of stretch marks, new ones that are raised in texture and red/purple in color is prime time for treatment. However, once they’ve healed over into scar tissue (silvery white), it will be very hard for any topical solution to help -- especially gentle, toxin-free solutions like ours.