We are not dealing much with location management directly. What we always do is capturing location on top of other data being shared by the user. It might sound simple, but today you often buy a certain data of consumer behaviour like how people spend, etc, and you don’t know where did the transaction happen. There are dozens of use cases where location together with another type of data can be applied. It can be a retail products or services company, an advertisement industry, travel, finance and many others.