When it comes to digital marketing, branding is pretty similar to graphic design. But there are some key differences you should be aware of. For example, your experienced graphic designer will handle all the visual elements of your company: the logo design, packaging, custom patterns, etc. Branding can include all of that, as well as your company’s voice, mission statements, and more. To sum it up, graphic design is an aspect of your brand, but it’s not the whole picture. It’s all about the aesthetics!