As with any paid advertising activity, the first step in Remarketing is assessing your data and creating a strategy. Next, you’ll need to decide which visitors you’d like to retarget with ads. Using Excel, make a list of all the URLs on your site that you want to target. Name the audience and add the URL for future reference.
Include all of your unique audience combinations. Analyze and locate points in the consumer route to remarket depending on the data once you’ve set up Google Analytics funnels.