Define goals: Start by defining the goals you want to track and measure. These can be anything from sales to website visits, lead generation, and more.
Select an attribution model: Next, choose an attribution model that best reflects your business goals and objectives. There are several models to choose from, including last-click, first-click, linear, and time decay.
Implement tracking: Set up tracking systems to measure the performance of each marketing channel and activity. This could include website analytics, email marketing, or any other platform or software that you use.
Set up reporting: Configure your reporting systems to view the data in a way that is useful for making decisions. This will likely include setting up dashboards, creating reporting templates, and more.
Monitor and adjust: Monitor the data over time to identify trends and areas of improvement. Make adjustments to your campaigns and strategies as needed to meet.