There is a lot of information that can be gleaned from well-placed pixels, giving you a high degree of freedom when targeting users for display ad campaigns. The most effective targeting options include:
• Demographic targeting, such as gender, age, profession, or income
• Behavioral targeting based on web searches, browsing and shopping behavior, social media involvement, and other online activities
• Geotargeting to reach users who are in a specific location
• Content targeting that personalizes ad content for users around their interests
• Channel targeting to identify common themes and topics across channels