You need a mobile app for your business if you want: 1. Widen the reach of your target audience. As an example, even though Amazon has got a website, the company also created a mobile app version. 2. Embody your business as mobile apps. Some types of businesses are extremely good for this - e-commerce, taxi/delivery services, etc. 3. Use mobile device functions to provide additional value to the customers - fintech apps, telemedicine, etc. 4. Automate some business processes. You can automate processes or significantly save time on routines - self-storage management, QR-scanner app for retail or warehouses, smart house systems, and thousands of other tasks limited only by your imagination. What’s important, the potential of apps is still unfolding version.