When running ad campaigns, you want to spend exactly what you budgeted for them. Unfortunately, we tend to play a guessing game and fail to predict a daily total for a particular campaign. That results in bitter disappointment over the received ad bills. Call tracking software like Dialics solves those issues. It provides users with instant analytics about the current campaigns. This analytical data shows the amount of money spent and the number of inbound calls with high conversion rates. With this information, you are able to optimize your campaigns, turn off those that are not productive, and focus on profitable ones. The possibility to tune IVR into the calls guarantees you will not lose customers even if they call outside your business hours or the lines are busy.