Founded in 2005, BoatCrazy attracts boat buyer traffic in many ways. Organic - search engines Google, Bing, Yahoo etc have increased our organic traffic 30%+ year on year growth. Our 15,000 keyword search phrases are responsible for 70% of our organic traffic. Referrals - from links on other websites 11% of site traffic. 12% go directly to BoatCrazy and Social is around 7% but growing rapidly.