A more important KPI you should look into is organic search growth. You should track how your overall SEO traffic grows over time. You should also be tracking your conversions like sales or inquiries.u003cbr/u003eu003cbr/u003eHaving tons of keywords ranked on Google page 1 doesn’t necessarily bring you traffic and sales. Your site user experience and content play a role in turning visitors into customers.u003cbr/u003eu003cbr/u003eWe’re not saying you should neglect keyword rankings at all. But you should use several KPIs to make more informed decisions.