Lack of keyword research: Not conducting proper keyword research can lead to targeting the wrong keywords. This result's in low traffic and poor search engine rankings.
Ignoring product pages: Many ecommerce websites focus on optimizing their homepage and category pages but neglect their product pages. This can lead to poor visibility and rankings for specific products.
Not optimizing for mobile: With the growing number of mobile users, it is important to ensure that an ecommerce website is optimized for mobile devices.
Duplicate content: Having duplicate content on an ecommerce website can harm search engine rankings and lead to penalties.
Not using structured data: Structured data, also known as schema markup, can help search engines understand the content on an ecommerce website. This allows them to display it in a more informative way in search results.
Not building backlinks: Backlinks are a key factor in determining a website's search engine rankings. Not building backlinks can hurt an ecommerce website's visibility and rankings.
Not tracking and measuring results: Tracking and measuring the results of an ecommerce SEO strategy is essential. It enables us to identify which strategies are working and which are not. This further helps to make necessary adjustments.
Not optimizing for voice search: As voice search is becoming more common, ecommerce websites should optimize their content and website to be more voice search friendly.
Not leveraging social media: Social media can be a great way to drive traffic to an ecommerce website. It plays an important role in building brand awareness and building backlinks.
Not having a blog: A blog can be a great way to drive genuine traffic to an ecommerce website. It can help to build credibility and authority in the eyes of search engines.