Getting noticed on TikTok means creating TikTok content that is relevant to your target audience in a style that they are already familiar with. You can increase brand awareness by following content creators with similar followings to your product or business, and even hosting brand takeovers on your account.
For some products, it may make sense to engage with a TikTok marketing agency or an influencer marketing agency to get branded content to appear on other channels with the help of influencer and TikTok creator partnerships and influencer marketing campaigns.