Many companies are now considering taking the necessary step of digitization. But this does not change the fact: your (potential) customers must first learn and understand that there is now an online store from you. Communicate with the customer and bring them closer with every channel that you are now to be found in the digital world. This means testing as much and as often as possible! And just do not blow the advertising budget too quickly. But again and again advertise, then serve the reactions, make sales and then again from the beginning. The learning loop, an important tip to conclude.