The biggest benefit of a MAM system is the ability to perform automation tasks and workflow orchestration. Being able to do this across digital files that are typically difficult to manipulate, store, and manage makes life much easier.
For example, using workflow orchestration, you could build out workflows where:
Every new audio file that contains a certain person’s voice is also added to a backup file storage solution
Video content that depicts violence or inappropriate language is automatically sorted to require age-verified user access permissions
Photos are watermarked before you can distribute media files to external parties
Many MAM systems have built-in workflow orchestration tools, although other solutions simply offer an open API for building your own automations.
Read about workflows