SEO, or Search Engine Optimization, is a multifaceted strategy aimed at achieving several key goals to enhance your online presence and drive business growth.Increase online visibility: one of the primary goals of SEO is to boost your website’s visibility in search engine results pages (SERPs). This involves optimizing your content and website structure to appear prominently for specific keywords relevant to your business.Enhance click-through rates (CTR): SEO is not just about appearing in search results; it’s also about persuading users to click through to your website. E.g. by optimizing your meta titles and descriptions, you can improve your click-through rates.Enhance user engagement: keeping visitors on your website and providing a valuable experience is crucial. SEO can increase the time spent on your site by ensuring that your content is informative, helpful and engaging.Generate more enquiries: ultimately, the primary goal of SEO is to generate more leads and conversions for your business. Whether it’s inquiries via telephone, email, other contact methods or sales, SEO can play a significant role in attracting potential customers to your website.