UX design is not just about the user; it also brings huge value to the business providing the product or service. Experience strategy is all about devising a holistic business strategy, incorporating both the customer's needs and those of the company. If you choose to focus on experience strategy, you might find yourself in the role of UX strategist. UX strategists work closely with both the design team and key business stakeholders; it's their job to make sure that everyone is serving the right users while simultaneously aligning with the strategic goals of the business. In short, UX strategists see to it that all the moving parts of a business work together in harmony.