For a start – to sign a contract and get access to ads accounts and analytics, if any. If no – we will create them and get them connected to your website/application. Some time is needed to do the analysis. If it depends on developing a strategy, we need to “feel” the business, to get a deep insight into it, to check the customer path to real purchases, to talk to sellers, management and clients.The last but not least – you must be ready for the launch: have all the business processes, logistics fine-tuned, the call-centre staff trained. We oftentimes face situations when a client asks to “turn down” advertising, as the call-centre is snowed under with work, or the goods cannot be timely supplied. Though we have not reached the ceiling, conversions are cheap and we clearly see there is much space for improvement within the approved budget.