An o365 backup solution such as SkyKick Cloud Backup provides a number of benefits both to MSP partners and their downstream end customers – the small businesses they serve. For partners, it helps them provide a critical and highly valued service to their end customers – one that operates much like an insurance policy for critical productivity data – and which extends Microsoft native data retention policies. Specifically, it gives these partners a powerful backup tool for key productivity assets used by small businesses – including Exchange Online, SharePoint and OneDrive and the latest collaboration tools such as Office 365 Groups and Microsoft Teams. Small business customers can thus quickly and accurately recover from unfortunate data loss incidents involving this productivity data with minimal disruption, mitigating possible data loss costs.