To write a great blog post: Choose a topic and use an SEO tool to find the best keywords to target. Go for a topic that might convert readers into customers down the line. Define your target readers. Search the topic on Google. See the type of posts ranking for the topic. It’ll guide you on the type of blog post templates you should use to meet search intent. Do thorough research and create a blog post outline. Start writing an engaging blog post and include lots of visuals. Proofread your content after you finish writing.