Unfortunately, there are no reliable figures on how much the average Etsy seller makes per year. Earnings vary widely depending on the type of product you sell, how much time and money you invest in marketing your Etsy business and how long you’ve been a seller on Etsy. According to a 2021 survey of Etsy sellers, 32% say their creative business (on and off Etsy) is their full-time occupation, while the rest run a side hustle for supplemental income. Like most marketplaces, landing that first sale on Etsy is difficult because most buyers will only purchase from well-reviewed shops. Unlike other marketplaces, Etsy storefronts automatically display the number of sales a seller has made since joining the ecommerce platform, which can be disadvantageous to new merchants.