Ivy Lee is credited with being responsible for the Red Cross becoming the major organization Americans contribute to for disaster relief. He saved the Rockefellers’ reputation following the Ludlow Massacre, by distributing ‘fact sheets’ to the press, and was the first to suggest to Rockefeller Jr. that he give the Rockefeller Center his family name. For advising the Bethlehem Steel managers to list and work on tasks by priority, company head Charles M. Schwab paid him $25,000. Lee was also PR representative for General Mills and Lucky Strike, and adviser to George Westinghouse, Charles Lindbergh, John W. Davis, Otto Kahn, and Walter Chrysler.