Cali is Salsa! Although this music genre is not native to Cali, it is no secret that tropical fusion captivated Cali, but salsa needed to be infected by Cali's culture. Since it arrived it has become popular and now many people who come to this city in Valle del Cauca, are looking for the taste of our salsa. Since 2000, unique groups, singers and dancers were born, salsa dancing was declared a Cultural Heritage of the city and in 2006 the World Salsa Festival was born.