Internal communication with your employees is important for numerous reasons:
Improved teamwork and collaboration: When it's easy for employee to communicate with each other, they'll share ideas, information and feedback more efficiently, which can lead to better problem-solving, improved decision-making, and increased productivity.
Improved organizational goal alignment: Regular communication about what your organizational goals are and why they are important will help ensure your employees at all levels stay aligned on their priorities and strategy. It also helps employees understand how their individual role contributes to the larger corporate picture too.
Increased employee engagement and satisfaction: Research has shown that transparent communication contributes to higher levels of employee engagement, satisfaction, and well-being, with one study citing a 66% increase overall. When employees feel they are informed about what's going on in their organization, they're more likely to form a deeper connection to their employer and feel more valued.
It will increase the attractiveness of your workplace: Employees are your biggest brand ambassadors, and they talk about their work issues with friends and family all the time. You may be shocked to hear that 60% of companies don’t have a long-term internal communication strategy in place. However, this makes the organizations that do communicate effectively stand out in the talent marketplace. If your turnover is running high, solving your internal communication issues might be just what you need to turn things around.