Our model is to take websites and “rehab” them; like digital real estate. We buy websites that have great fundamentals (but not great revenue) and increase their revenue. We do this through a combination of digital marketing techniques which rank the sites higher in search engines. Our goal is to increase a website’s revenue by 5x-7x in 3-5 years.
The next important part of our model is to acquire a portfolio of websites. This gives us the benefit of economies of scale. It also hedges any risk that any single site may have.
We think of our model as being similar to a REIT, but with websites.