Regular blog posts are not only a great way to showcase your expertise in your field or area of concentration, but also one of the prime avenues for boosting organic traffic. It provides both the opportunity to rank higher for more keywords and to build links, both internally (between the post and other pages) and externally (when it is shared on other blogs or social media). Beyond content marketing, blogs are a terrific example of relationship marketing, as you cultivate a community around your brand and products or services.