To get User-Generated Content (UGC) from influencers for your brand, it’s important to establish a relationship with the right influencers who align with your brand’s values and aesthetics. We start by identifying influencers who are already fans of your brand or whose style and audience match your brand persona. We reach out to them with a personalised message, explaining why we think a collaboration is mutually beneficial.
When we’ve identified potential influencers, we can send them free products or offer a paid partnership, asking them to create content featuring your products. It’s important to give them creative freedom to ensure the content is authentic and resonates with their audience.
The key is to build a genuine relationship with the influencer. This not only increases the chances of them creating content for your brand but also opens up opportunities for long-term collaborations.