Contextual targeting is a form of online marketing where a business can target advertisements for certain websites and online content. This is usually based upon the user's history of visiting websites, the users' search history and often the content of the website itself. Additionally, contextual targeting is different from behavioural targeting, where a user's online activity is recorded and then using this data, the user is shown highly relevant advertising at a later date. Hope you've well-versed in the concept of what is contextual targeting.