Search engine optimization (SEO) is the process of improving a website’s ranking in search engine results pages (SERPs) for relevant keywords and phrases. For businesses in New York, having a strong SEO strategy is crucial for increasing online visibility and attracting more organic traffic to their website. With an increasing number of consumers searching for products and services online, having a strong online presence is essential for businesses looking to attract new customers and grow their business. Investing in SEO can help to improve your search engine rankings, enhance brand awareness, and ultimately drive more leads and sales.