Ans: Sports marketing can be broadly divided into three categories: ⦿ Sponsorship deals: at times, sports companies would enter into contracts with entire teams or individuals. Like Nike did with Harmanpreet Kaur for breaking stereotypes. ⦿ Advertising campaigns: Teams and sporting events are used as the focus of an advertisement campaign for a product. This would enable the respective company to push their products to the sporting fan with more ease. ⦿ Social Media campaigns: In recent times, every business, regardless of its scale, has tried to maintain some sort of social media presence to increase brand value. Brands use athletes’ social media presence to push products. Like for example, NBA’s official Instagram handle has around 50 million followers. Therefore brands like Nike, Puma, etc., could use this following as a platform to influence the market.