In the majority of the cases the SEO work starts with an audit of the current website to establish how well the site is optimised and built according to SEO best practice A technical audit is a review and technical assessment of a website where a SEO specialist methodically goes through a comprehensive list of tasks and checks to address issues which may reduce potential rankings negatively affect customer experience and to ensure the website adheres to industry best practice Here is when things like redirects error pages information architecture of the website internal links broken links title tags descriptions heading tags canonical tags duplicate content page load speed size of the images structured data and much more get thoroughly checked and analysed A technical audit can be a lengthy task but luckily there are numerous tools that can help with the process amongst these some are Screaming Frog Google s PageSpeed Insights W3C Markup Validation Service and Google s Structured Data Testing Tool All of which are offered in our SEO services