Yes, small businesses participate in Black Friday and Cyber Monday. In fact, Business.org recommends preparing weeks in advance for this extra special post-Thanksgiving weekend. Overlooking these two important days is a serious mistake and opportunity cost for small businesses in the United States. Keep in mind there is also Small Business Saturday. This falls the day after Black Friday, and shoppers are more likely to visit tiny, often locally-owned entities. Still, Business.org recommends planning for the trifecta: Black Friday, Small Business Saturday, and Cyber Monday. That way, you can maximize your sales and scoop up as many new and returning customers as possible.