To help you decide on the best paper choice for your custom brochures, here are descriptions of best uses for each one: 70 lb. text is bright white, uncoated paper that’s excellent for writing and is 3.5x heavier than regular copy paper. 80 lb. text is an economical, lightweight coated paper suitable for distribution and handing out at an event. 100 lb. text is a thick, premium coated paper with high durability. The brochure is more likely to have less creases and no tears even after being stored in the receiver's bag. 100 lb. cover is the thickest cardstock and material available. It’s recommended for those who want a premium finish and high-end look to their brochure.