Remember that most of the appeal of buying handcrafted products comes from the handcrafting itself, so the competition isn't exactly the same as it would be if you were running the usual type of business. Instead of focusing on marketing tactics that are better suited to regular retail stores, emphasize your story as a crafter and an individual artisan with an interesting history and process. Share everything that makes you unique! You can also branch out into other ways to make your crafting more special, like using traditional styles based on your heritage, using high-quality or natural materials, and more.