The interviewer will ask this question to see if you are familiar with unconventional marketing terms. If rightly answered, it will create a positive impact that you have done deep research on marketing and management. Ambush marketing has another name called Guerrilla marketing. It is a technique where businesses align their services or products to a popular event or property they are not sponsoring. It is a form of associative marketing that is highly effective and demands minimal expenses. It is best effective for startups and provides a high ROI with low investment.