Benefits administration is a core element in any good HR organization. Some businesses may be satisfied with the features provided by some of the highlighted HR management systems, but others have more complex BA requirements and need specialized software. After all, flush benefits packages are a major selling point in attracting top talent to your start-up, small to midsize business (SMB), or enterprise. The ease and efficiency through which your business administers its various benefits packages is how you keep those employees happy, and show them they're valued. BA software should do two things: It should make it easy for HR administrators to choose and customize plans, and it should make it even simpler for employees to register for those benefits via an automated enrollment process (as well as easily access their benefits and insurance information). The standalone BA capabilities you choose within your HR suite should be able to handle basic medical, dental, vision, life insurance, and disability, with customizable plans. On top of that, leading all-in-one BA and HR platforms such as Zenefits, the Editors' Choice winner in this category, also add the ability to manage payroll and retirement benefits such as a 401(k), plus additional perks for start-ups such as a stock option module. BA software should make people's lives easier when enrolling in the plans that best suit their needs. It should also add enough special features via an intuitive interface to keep employees confident that their employer is taking good care of them.