Amazon has built a brand that is synonymous with convenience, selection, and low prices. This has put immense pressure on brick-and-mortar retailers, who are struggling to keep up with Amazon’s customer-centric approach. In order to compete, many retailers are adopting Amazon’s marketing strategy, which includes aggressive discounts and customer loyalty programs. While this may help them stay afloat in the short term, it’s not a sustainable long-term solution. Ultimately, Amazon’s marketing strategy is putting immense pressure on traditional retail stores, and it’s unclear how they will survive in the long run.