The outreach team may have several team members in its ranks, and its composition varies depending on the scale of the project and the number of deliverables.
Primarily, it will be made up of one or two link prospectors tasked with finding link opportunities. Link prospectors work hand-in-hand with the outreach manager who produces outreach templates used to establish first contact. If there is a need for negotiations, the outreach manager may step in and will also coordinate with other team members such as content creators.
An SEO specialist performs technical duties such as website analysis, setting up analytics, and keyword tracking. The outreach team may work with the campaign manager who oversees other SEO optimization tasks for the clients.