Local keyword research is a vital part of local SEO. It helps local-focused businesses to understand how their target local audience searches and for which terms to show up in search results for people in a specific geographic area. The steps to follow are the same as for a traditional keyword research but while including local focused keywords -including terms that specify the target location, such as the name of the city, neighborhood, or other local identifiers, as well as “Near Me” queries used to find local businesses.