Instagram also plans to help content creators get paid for promoting content in the app.
“Creators should be able to get a cut of the sales of things that they’re recommending and we should build up an affiliate recommendation marketplace to enable that to all happen,” Zuckerberg said.
Basically, this will make it easier for creators to find opportunities to earn commission by recommending products. An affiliate recommendation marketplace can help creators find the products to recommend that align with their values. Since the marketplace will be run by Instagram, the possibility exists that it will offer more favorable terms for creators than other affiliate programs.