If you're new to the world of coffee, you might feel a little overwhelmed by all the fancy words and foreign terminology. Don't worry. Shopping for a coffee that fits your taste preference is actually pretty straight forward.
Roast
A good place to start is with the coffee's roast which will be light, medium, medium dark and dark. The longer a coffee is roasted the darker it will become. Lighter roasted coffees will typically allow you to taste more of the natural coffee flavor. Darker coffees will have almost a refined burnt flavor which many coffee drinkers love.
Region
The flavor of a coffee bean is largely determined by the climate in which it's grown. So you can really get an idea of what to expect when you chose your coffee by region. For example, Sumatran coffees which are Indonesian islands typically have an earthen, grounded, smooth, and low-acid flavor. African coffees, on the other hand, will often have a bright, floral, and pleasing acidity.
Feel free to print out our handy coffee infographic to help you choose your coffee.