There’s so many platforms marketers can use to leverage a business/brand’s appearance and promote messages to particular audiences. With new sites and apps releasing so often, offering different messaging capabilities, a marketing agency is only as effective as their ability to recognise new platforms/audience trends, and incorporate them into campaigns.   Generally, if your audience is more likely to be reached on LinkedIn, then the content being created for these users needs to be approached differently compared to what works well on more casual social media platforms like Instagram or TikTok. It’s a science, but one we know all too well at Hustle Agency.