Social media and Google ads are the most common paid online advertising conduits for businesses. Despite both posing as giants in the online space, several distinct features might make one a more feasible option over the other. For example, the Lookalike Audience feature on Facebook ensures that your ads will reach new audiences that might be interested in your business.
On the other hand, Google ads are more likely to spur on conversions compared to individuals scrolling through social media platforms for fun. However, there are space limitations on Google’s SERP real estate, making for a highly competitive environment. Either way, First Page in Singapore will carefully tailor an ad campaign that will help you reach your objectives.