Generative AI models (eg ChatGPT) that create text, images, and other output based on users’ prompts are becoming increasingly ubiquitous. They offer efficiency, inspiration, and intelligence that can help many businesses to optimise their activities and improve their productivity.
However, this rapidly developing area of technology does bring risks. For example, the risk of breaching data protection, intellectual property (IP), advertising and marketing, or discrimination laws. Having an AI Policy in place helps you to mitigate the risk of litigation, ethical issues, and commercial disadvantages arising due to breaches of these areas of law or of other AI best practice requirements.