Content marketing is a branch of inbound marketing. The underlying idea of both inbound and content marketing is to offer your targeted audience valuable and educational content without being invasive.
There’s a simple method for content and inbound marketing. You publish online content related to your brand, product, or service, highlighting its benefits to users. By integrating keywords in your content, your web pages become discoverable to individuals using Google and other search engines.
When your marketing channels offer solutions to common problems, customers will naturally gravitate towards your company and willingly support it. This expression of support for your brand also signifies their agreement to receive marketing communications, allowing you to serve them relevant content throughout their customer journey.