Let's say you work as a content writer for a corporation and you just finished writing a blog that was published on the online publication. The social media team added an Instagram swipe up for that blog, and the YouTube team created a video on that blog.
Additionally, your paid media department used that blog to run Google ads. That is what is meant by integrated digital marketing. Simply put, integrated digital marketing happens when several departments work together to market the same piece of content on online marketing platforms.