As an important component of Content on Amazon, Amazon A+ Content (formerly EBC, stands for Enhanced Brand Content) offers the opportunity to convince customers of your product with additional texts, images and table modules. According to Amazon, good A+ content lifts product listing sales by up to 5%.
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Amazon A+ content offers the advantage of providing space for important product information and underlining it with text and images. Additionally, the brand can be brought into focus and convey its values to the customer. In particular, the product comparison tables offer the unique advantage of referring to various other products from the brand's range, thus promoting cross-selling and upselling.