Drivers are not always aware of pedestrians and cyclists on the road. They may fail to notice a child riding his bike or a jogger on the side of the road. This is due in large part to a form of driver inattentiveness and negligence.
Specifically, common factors in pedestrian accidents include:
Distracted driving
Texting and driving
Cellphone use and driving
Drunk driving
Reckless driving
Speeding
Driving into the sun
Poor weather conditions and visibility