Email support is a platform used to provide customer service. An email support representative sends emails as part of a marketing campaign or to resolve customer concerns relating to a product or service.
They respond directly to customers’ questions via email to send information based on clients’ needs, complaints or issues.
Email support also creates a unique opportunity to gather valuable feedback and consumer information. Studies show that customers prefer to submit service-related questions via email, becoming a gateway to strengthening customer relations.
Additionally, this forum generates digital records of all written inquiries and interactions submitted in support of customer service, which can be a great tool or guide to measuring productivity and the success of a product or service.