If executed well, PPC is ideal for all businesses, irrespective of the industry. Through PPC marketing, you can achieve objectives like brand awareness, lead generation, demand generation, and so much more. What’s great about PPC is that it gets you results quickly. However, running a PPC campaign requires expertise and a data-driven approach to get the results. If you tackle all these things strategically, pay-per-click advertising yields great results for your business.