The expectation for every brand when advertising on LinkedIn is to implement the most successful strategy that can deliver outstanding performance. While this is possible to realize through a combination of methods, the best way to be sure your strategy will achieve the desired results within budget is to employ A/B testing. A/B tests allow you to compare and contrast two advertising approaches by giving you different sets of results to work with. This way, you’re able to tell which strategy promises better results.
A good A/B test yields results that are easy to interpret. For this reason, the best way to approach it is to test one variable at a time, whether it’s on your landing page, app, ad creative, copy, lead form etc. It may sound laborious and time-consuming, but by approaching the test step-by-step, you will be able to spot discrepancies and implement the small tweaks needed to enhance your campaign and maximize your ROI.