The team responsible for developing and monitoring our proprietary sampling algorithm is led by our co-CEO Nathan Lynch, who already had more than 20 years’ experience in online sample platform development when he created Full Circle’s automated attention algorithm, HoNoR (Holistic Next-Level Research). HoNoR uses qualitative and quantitative measures to analyze real-time responses and generate a FC+ Quality Score. By doing so, HoNoR ensures that our sample is correctly stratified, verifies that demographic and profile information is current and monitors that each respondent is paying attention and is ready to participate in a market research study. Every member of our frontline team boasts 15+ years’ experience in online sampling operations, undergoes extensive training when they join Full Circle and is routinely reviewed thereafter. Our ISO 20252:2019 certification requires that we maintain a formal training manual that covers sampling techniques, data security, quality control and more.