One of the biggest reasons that lead generation telemarketing fails is because the sales staff only know how to read from preset sales scripts, and once the conversation deviates from that – which most do very quickly – the salespeople become flustered and can barely continue the call, let alone keep trying to sell.nnIn the ‘real world’ of in person, face to face B2B selling and lead generation no top salesperson makes use of a script. Instead, they do their research and homework on their prospect market, have a good understanding of what they are selling and conduct a conversation rather than make a sales pitch. Pearl Lemon Sales’ telemarketers do the same. The only difference is that they do it on the phone rather than across a desk or in a boardroom.n