Easy to remember:  Initially, domains are hosted on IP addresses and after that, they are put on a name. Let, the IP address of a domain is 188.122.54.6. Until one redirects the domain name to the allotted IP address, the website will not function on the given domain name and the people will not get access to the website.  Assigning domain names to the allotted IP address is the primary thing of a domain name which makes it easy to remember and that’s why it is that important. Also, domain names also deliver a good number of options when it comes to branding and marketing of the products and connecting to the visitors.  Online Presence: Domain name of the websites are the primary thing to find online and make sure of its presence online. People will search the company using its brand names on the search engines like Google, Bing, Facebook, Linkedin, Twitter and Pinterest, Instagram and others.  There is an important thing about choosing the brand name, because brand names show the values, goals, missions, products, services and the overall industry domain the brand delivers solutions for.