We gain efficiency and are able to give better pricing the more we print the same image. New images (even if the difference is something as minor as a single digit or color) will require a new set up both for graphics dept and for production and efficiency is lost. For this reason images are priced separately. So, for example if you want to place an order for 100 game mats total but have two images you want to order 50 playmats each of it will be priced as 2 orders of 50 not a single order of 100 mats. We are occasionally able to offer a bulk discount for images grouped together based on quantities, numbers of designs and types of playmats ordered, ask your representative for options and details.