Optimized web content is prepared web material that meets specific web searchers' needs. It provides valuable, unique, and wanted curated content that is optimized so that search engines can better understand it, catalog it, and use it to match related search queries. Some call it persuasive sales writing techniques based on proven direct-response and predictive search studies. It makes it easy for site visitors to respond by taking a specific action that helps them move through a sales funnel.