There’s a lot of reasons a startup should consider applying for a startup accelerator program, but the general rule here is that you should already be starting to see the business become a reality. What we mean by that is your concept is strong, you’ve done basic market research, you’ve got a founding team, the first draft of your business model is written, and maybe you’re already talking to prospective customers.nnThis is the general middle ground we have found that has been successful in our program. If you’re too early in the process, you’ll easily get overwhelmed in the process and will feel left behind, if you’re too far ahead, it might be hard to get as much value from the program as you can.