A lead magnet or an optin bribe is a valuable piece of content or resource that you can offer to potential customers in exchange for their contact information, like their email address or phone number.
Lead magnets are highly effective in attracting new leads and growing your email list.
Some common types of lead magnets include ebooks, whitepapers, checklists, templates, webinars, quizzes, case studies, video tutorials, podcasts, free trials, discounts, and more.
If you want to grow your email list with a lead magnet, then you will need to make it relevant to your target audience and provide valuable information or insights that they can’t easily find elsewhere.