Yes, absolutely. Mobile push notifications can be a crucial component in catching user attention and fostering long-term user engagement. Transactional messages (like abandoned cart notifications or order updates) and marketing messages (like seasonal promotions) can both be used contextually to enhance the user experience and drive in-app purchases.
Remember, mobile users have become wary of overly communicative apps that clog their devices with irrelevant marketing efforts. Your messaging flows should be personalized, well-timed, and relevant to the needs of your target audience.