Business-to-consumer (B2C) e-commerce refers to the process of a business selling its products or services directly to consumers through an online platform. In other words, B2C e-commerce is the practice of companies selling their products to people like you and me over the internet, through websites or mobile apps. This allows consumers to easily purchase products from their homes or on-the-go, without the need to visit a physical store. B2C e-commerce has revolutionized the way people shop, making it faster, more convenient, and accessible for all.