HubSpot offers both free and paid marketing tools. The free version of HubSpot includes basic marketing features, such as email marketing, lead management, and social media scheduling. It is designed for small businesses and individuals who need essential marketing tools without the cost.
However, HubSpot also offers a range of paid plans with advanced features and capabilities. These paid plans cater to larger businesses and organizations with more extensive marketing needs. The paid versions include additional features like marketing automation, A/B testing, advanced analytics, and integrations with other tools and platforms.