SonyLIV offers a diverse audience with a strong appeal across various demographics. While the platform enjoys significant popularity among young adults aged 25-34, it caters to a broader spectrum of viewers with diverse interests and preferences. Factors such as age, gender, location, income, occupation, and lifestyle play a crucial role in defining the target audience for your ad campaign.
SonyLIV's advanced targeting capabilities allow you to precisely define your ideal customer profile. By leveraging demographic, geographic, interest-based, and behavioral targeting options, you can reach specific audience segments with tailored messaging. This precision ensures that your ad investment is maximized by delivering your message to the most relevant viewers.