Social media is one of the best mediums to advertise, promote, and raise awareness around a brand. Optimising your social media activities can help you connect, expand your reach, drive traffic to your website and make people who are looking for your products or services aware of your brand. It helps businesses connect to their potential customers at the right time through the right channel. You can post informative, how-to-do videos, unboxing videos, collaborate with other brands, live chat with your followers, and more such activities to raise your brand awareness.