The short answer â absolutely. Many providers offer a free CRM trial to give businesses the time to evaluate whether the platform and tools suit their needs. Test driving a CRM system gives you first-hand knowledge of what works best for your customer relationship strategy, with no commitment to purchase. However, long term this will be a critical part of your business and worth the investment. Now that you know what it is and what it does, itâs time to start looking at your options.