Gucci is a luxury fashion brand that was founded in Florence, Italy, in 1921. While Gucci is certainly associated with wealth and high-end fashion, it is not necessarily associated with Old Money specifically.
Gucci has gone through several phases and changes in ownership over the years, and it is currently owned by the French luxury goods conglomerate Kering. The brand has evolved over time to appeal to a wide range of customers, including those with new money as well as those with old money.