Among the essential skills a good marketing manager must have are strong leadership and communication abilities to effectively manage teams and interact with clients. Analytical skills are crucial for interpreting data and making data-driven decisions. A marketing manager should also be creative and demonstrate strategic thinking to develop innovative campaigns. Proficiency in digital marketing, social media, SEO, and content creation is essential in today's online-focused landscape. Additionally, adaptability and the ability to stay updated with industry trends are crucial to succeeding in this dynamic field.