The first step in understanding the importance of analyzing user behavior is recognizing that every user is different. They have different needs and various reasons for visiting your website. That being said, each user follows a pattern that sums up their behavior.
Drivers – Drivers are initial attraction points that pull a user to your website. It can be a promotional campaign, endorsement, unique adverts, or even the company logo. Drivers are the initial touchpoints users come in contact with.
Hooks – Hooks are what convinces the users to stay. Hooks can be entirely different depending on the kind of website. Some users might like the design of the site or the content throughout the site. A hook can be anything that convinces a user to stay and come back to your website. In the long run, hooks persuade users to convert into customers and repeat buyers.
Barriers – Barriers are what prevent the conversion. Much like hooks, a barrier can be anything that is on a website. A website is built from different components, and users generally rank the features from the most important to the least important. For some users, the layout of a website can be the most important, but it might be the content that matters for some. If a user feels that a website is not paying attention to the component they value the most, they will avoid conversion.