To choose a marketing agency to work with, you’ll want to consider three things: Experience Skills Values First, make sure the marketing agency you’re interested in working with has experience working with similar businesses to yours. Most marketing agencies have specialties in areas like food and beverage, B2B, tech, healthcare and more. So choosing a marketing agency that has relevant experience they can leverage for your business. Next, you’ll need to ensure they have the skills that you’re looking for. Marketing is a broad term that encompasses everything from Google Ads to SEO, billboards to social media, websites to PR, and so much more. Every business needs something different from a marketing agency so choose one that has the right skills for you. Finally, it’s important the marketing agency you choose matches your values. Let’s face it – there are many ways to run a business and we’d guess that not all of them are the way you’d run your own. Sit down with your potential marketing agency and ensure they have a track record of honesty and integrity. You’ll have a better chance of creating a smooth working relationship if your values are clear from the start