No, SEO is not a waste of money. In fact, it is an effective long-term investment for businesses looking to improve their online presence and drive organic traffic. SEO helps increase visibility in search engine results, which can lead to higher website traffic, brand exposure, and potential customer acquisition. By optimizing your website and content for search engines, you can attract relevant, organic traffic that is more likely to convert into customers. While SEO results may take time to manifest, the benefits of improved search rankings and organic traffic can have a significant and lasting impact on your business's online success.