Deciding whether to work with a Facebook advertising agency depends on various factors, such as your business goals, budget, expertise, and available resources. Here are some points to consider:
Expertise: Facebook advertising agencies typically have specialised knowledge and experience in running effective ad campaigns on the platform. If you lack the expertise or time to manage your Facebook ads effectively, an agency can be a valuable partner.
Budget: Hiring an agency may involve additional costs, as they often charge fees for their services. Consider whether your budget allows for this expense and whether the potential returns from improved advertising performance justify the investment.
Time constraints: Managing successful Facebook ad campaigns can be time-consuming. If you have other core responsibilities or a small team, outsourcing the ad management to an agency can free up your time to focus on other aspects of your business.
Results: Before hiring an agency, ask for case studies or references to gauge their past performance and success rates. Ensure they have a track record of delivering results similar to what you aim to achieve.
In-house expertise: If you already have skilled individuals or a team well-versed in Facebook advertising, it might not be necessary to hire an agency. In such cases, you can allocate your resources internally.
Alignment with business objectives: Ensure that the agency understands your business goals and target audience, and that their strategies align with your long-term objectives.
Communication and collaboration: Choose an agency that maintains open and transparent communication and is willing to collaborate with your team to create and optimise campaigns.
Adaptability: Social media advertising is dynamic, and platforms like Facebook frequently update their algorithms and ad features. Make sure the agency stays up-to-date with the latest trends and can adapt their strategies accordingly.