This is the best post news for all of the data nerds out there. Now, it is possible to access Big Query without Google Analytics 360. For your GA4 account to be linked to BigQuery: 1.Select BigQuery connecting in the property column on the admin panel. 2.In the top left corner, click Link. 3.Choosing a BigQuery project is done. 4.Select the project you wish to link to from a list of BigQuery projects to which you have at least "read" permission. 5.Decide where to put the data. 6.The data streams you want to export must be specified. 7.The frequency of data export is your choice. 8.Review adjustments and submit them. You now have a connection between GA4 and BigQuery.