Our business model is unique: we operate a functioning economy on our platform. We sell virtual currency to our players; our creators sell things in their games (cars, clothing, accessories, gear) and Roblox takes a fraction of these earnings. This economy is self-correcting. If creators are too aggressive with monetization, players will avoid the experience. When creators find engaging ways to monetize, those ideas quickly take off and inspire others.
We also make it really simple for our creators to make constant updates to their games. Top game creators are updating aspects of their games weekly or monthly which creates a dynamic experience for our users. Every time they log in they’re experiencing something different which keeps them coming back!