HEETS are an innovative tobacco product designed specifically for heated tobacco consumption. They contain a blend of high-quality tobacco prepared to be used exclusively with the IQOS system. Adult consumers will be able to consume real tobacco, with a filter and nicotine, just like when smoking a cigarette. However, unlike cigarettes, in which tobacco is burned, the IQOS system heats the HEETS and produces an aerosol that allows adult consumers to enjoy the taste of tobacco. Adult consumers can choose between three HEETS flavors: