Location-based keywords are the foundation of a local SEO strategy. These keywords let Google and other search engines know that they need to display your website when people search for a dentist in your area. Of course, you aren’t the only dental practice fighting for virtual real estate on the internet, so you need to be smart about the keywords you choose.
For instance, if 20 dental practices are using and ranking for “dentist in Louisville, KY,” you would need to choose variations, so you can claim the top listing. Variations might be “Louisville, KY, dentist” or “dental practice in Louisville.” You need to conduct proper keyword research and then add the location-based keywords to your website. However, don’t overdo it. If your copy is stuffed with city and state terms, it won’t flow well. Keep the reader in mind while creating quality content that the search engines can index.