While you cannot reverse aging, some skin products or therapies can counteract the effects of aging, like wrinkles or sagging skin. Using a good moisturizer can help to hydrate and “plump” skin. Products with retinoids like tretinoin can help to boost skin cell turnover and collagen production, which can help skin appear more firm or elastic. Some women consider other anti-aging measures, such as face lift surgery or non-invasive skin tightening, which may be both more effective and more expensive than skincare products.