Some of the characteristics of a fixed shop retailer are:The amount of resources is huge in this case, and the scale of production is larger as compared to itinerant retailers.This type of retailers deals with a different type of products, including consumer durable as well as consumer non-durable products.Their cost of production is lesser as compared to itinerant traders because the production amount is huge in case of fixed retailers.They provide after-sale service to the customers, which motivates the customers to make their purchase from fixed retailers in  future.