The purpose of an SEO strategy is to improve your search engine performance. Documenting and implementing key actions that improve your SEO performance will drive more traffic to you site. The SEO strategy main steps include: - Identify the keywords your customers are using
- Write high quality unique content
- Be consistent with the use of the right keywords
- Get your meta data correct
- Identify and do something about poor quality incoming links
- Build good quality deep links
- Make sure your meeting technical requirements
- Optimise for search intent
- Make sure the user experience is fantastic