Bad quality Google reviews can have a definite negative impact on your keyword rankings, especially in your local area. Studies by SEO technicians have determined that Google places significant weight on a business’ reviews when determining where to display them in the results page. They play an even greater role in determining who shows up in the coveted three Local Pack spots. A large number of bad reviews will definitely hurt your keyword rankings, but with unhappy customers more likely to leave a review than happy customers, it can be hard to start rebuilding your score. Impressive can consult with you on a range of tactics and strategies to encourage happy customers to leave reviews – talk to us today.