Google Ads is an online advertising platform developed by Google, allowing businesses to create ads that appear on Google's search engine results pages and its network of partner sites. The platform operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Advertisers bid on keywords relevant to their products or services, and Google displays the ads based on the bid amount and ad relevance. This ensures your ads reach potential customers actively searching for what you offer.