Sustainability has become a pivotal concern in the fashion industry as awareness of environmental and ethical issues grows. The traditional fashion model often leads to significant waste, pollution, and exploitation of labor. In response, many brands are now adopting sustainable practices, such as using eco-friendly materials, reducing water consumption, and ensuring fair labor conditions. Consumers are also becoming more conscious of their purchasing decisions, favoring brands that prioritize sustainability. This shift not only helps mitigate the negative impact of fashion on the planet but also encourages innovation and creativity in design, leading to a more responsible industry overall.