Apart from driving engagement, images contribute to better readability. When you present a dense block of text to a reader, there is a good chance that they will click away or abandon your website. By adding images, though, you can break up the text and make it easier to digest. Digital marketing pics are also integral to improving your search engine optimization (SEO). In fact, 60 percent of customers are more likely to go with companies that use images in their local search results. In addition, when you label your images with meta descriptions and tags, Google will have an easier time locating your website.