The main difference between YouTube SEO and traditional SEO is that YouTube SEO is focused on ranking videos within YouTube’s own search engine, rather than general search engines like Google.
Traditional SEO is focused on optimising text-based content, such as web pages and blog posts, whereas YouTube SEO is focused on optimising video content.
Another key difference between traditional SEO and YouTube SEO is the importance of video engagement metrics. While traditional SEO is primarily concerned with page views and bounce rates, YouTube SEO places a much bigger emphasis on metrics such as watch time, likes, comments, and shares, since these metrics highlight if viewers are engaged with the video content.
A unique thing about YouTube SEO is that it includes optimisation for suggested videos, which are videos recommended to viewers based on their viewing history and search activity. Optimising for suggested videos involves using relevant keywords and creating compelling video thumbnails that will catch the viewer’s attention and encourage them to click on your video.