I would say, quite a few different things. First and foremost I love the Lord, and everything I do in my business and life is to give glory to God. That means always giving the best to our headshot clients that we possibly can. It means working with integrity and diligence. Secondly, I'm an actor myself. So when it comes to understanding what it takes to be successful in this business, I've been there and have a valuable perspective. Step one is always getting some updated acting headshots and I can thoroughly explain the ends and outs of how important great headshots are and how important they can be for your acting career. One of the big things I also focus on is bringing authenticity and an edge to acting headshots. Many Los Angeles headshot photographers shoot in studios and that gives a very nice a clean commercial look, but maybe not necessarily a bold and edgy theatrical or cinematic look. This is how our work really stands out because we shoot outdoors and on location to give a powerfully bold look to our acting headshots.