SSL certificates are not only important—they’re essential. An SSL certificate verifies that your site follows the minimum security guidelines needed to keep your customers’ information safe. If you don’t have an SSL certificate, customers visiting your site will be greeted with a big red-flag message, warning them that your site may not be safe. That doesn’t do much to inspire trust. What’s more, not having an SSL certificate is really bad for your SEO. Search engines don’t want to recommend sites that may not be safe. Fortunately, all of the website builders we’ve recommended above offer SSL security certificates, so you should be OK.