For most people, 1 pump from the big bottle (8.4 OZ), or 4 pumps from little bottle (1.7 OZ) works well for the face. That said, everyone’s skin is different, so some may need more lotion to hydrate drier skin. Others can stretch that amount to include their neck and/or chest area. Notice how your skin feels and if you need more moisture, apply more product. Your skin will always appreciate the extra nutrients, so feel free to be liberal and enjoy!