Here are five tips to help you with marketing any service-based business: 1. Look for a way to achieve market differentiation. In businesses such as in the HVAC industry, you often find that your competitors don’t make themselves different from each other. If you can find something unique about your service-based business and market it as a unique selling point, you’ll be able to stand out from the crowd and get in front of your customers more easily. 2. Your customers are always looking for ways to save money and time. Fortunately, as a service-based business, you can offer bundles that add value to your customers. Bundles provide price discounts and help your customer save time from choosing ala carte services. Look for ways you can package your services into bundles and offer a reasonable discount. 3. Most of the time, businesses spend too much time and money looking for new customers, when they can easily save on both by looking inwards at their existing customers. Your existing clientele is one of the best places to look for more business. These people have already crossed the “buying hump” and are much more willing to spend their money on your business. 4. Consider giving out incentives to people who bring you referrals. Word-of-mouth advertising can be a potent marketing tool, thanks to the popularity of social media and influencer marketing. Create an enticing referral scheme to encourage people to bring more customers to you from their network. 5. Think of new ways to raise your visibility. Some excellent methods to local media visibility include sponsorship to local community programs, donations to charities, or even setting up grants for local schools and colleges.