eCommerce SEO and PPC often work together to generate great results for eCommerce businesses, but they are not the same. eCommerce PPC, perhaps more recognizable by its full name – pay-per-click – is a form of advertising in which you post ads to online spaces such as Google, by targeting keywords, in order to generate clicks to your website. eCommerce SEO also relies on keyword strategy, but instead of paying for ad space, it involves a series of processes for optimizing the structure of your website and its on-page content as well as building backlinks in order to increase the website’s authority and search engine ranking to get better visibility. Oftentimes, eCommerce SEO and PPC work together to generate the best results for online business.