The Sony Bravia uses advanced upscaling technology to enhance the quality of lower-resolution content. It employs sophisticated algorithms to analyze and interpret the incoming signal, and then intelligently upscales it to match the native resolution of the TV. This process involves adding additional pixels to the image, improving sharpness, clarity, and overall visual quality. The result is a more detailed and lifelike viewing experience, particularly when watching standard definition or lower-resolution content on the Sony Bravia.