Effective strategies to reduce stigma and discrimination include having open conversations about mental health, educating oneself and others, being conscious of language, promoting equality between physical and mental illness, showing compassion, sharing personal stories and experiences, holding the media accountable, and addressing stigma in various settings, such as workplaces and communities. Efforts from organizations and campaigns like Bring Change to Mind, Stamp Out Stigma, and This Is My Brave have helped raise awareness and reduce stigma.