We use CallRail, which dynamically swaps phone numbers on your website so that only visitors who come through our ads see our tracking numbers.
This means that you shouldn’t do anything to the numbers on the website - just leave the business’s phone number on the website, and we’ll set up the script using Google Tag Manager so that the numbers automatically swap when a user with a Google/Facebook ad cookie arrives.
Important: do not manually swap the phone numbers on the website.
We always use a pool of 4+ numbers so that if multiple visitors arrive to the site, they won’t see the same number - this allows us to track exactly which ads drove the calls. This is vital for us to be able to optimize ads (rather than just proving that a call was driven).
We can track people who come from ads, organic SEO, or any other referrer that you prefer.