A company that has a brand like Jeulia Jewelry is assumed to be many things: customized products instead of bulk-produced; products made up of materials that are ethically sourced; made of multitude of distinct, and alternative materials, which are generally sold in markets. The main idea is that craftsmanship is used to craft the jewelry which would become truly unique. Because of such reasons artisanal jewelries are even more costly than companies such as Jared, which possess a bulk of diamonds.