Google Ads work on an auction basis, so it’s tricky to say for certain how much each click will cost. However, there are some industry benchmarks that can help you get an idea of how much you’ll be paying. Bid prices can range from as little as $0.05 per click to the top end of $80.00 per click in hypercompetitive industries. With most clients, we generally find that the cost per click for keywords generally falls between the $0.50 to $5.00 range.
Also, bear in mind that this amount isn’t set in stone. If, for example, your target keyword is highly competitive but you have a high-quality score, you’ll pay less than a competitor targeting the same keyword with a lower quality score. Plus, you can also reduce your cost-per-click with laser-sharp targeting, or by branching out to less competitive keywords. That’s why AdWords PPC management involves a constant process of optimisation to find that sweet spot for ROI.