Facebook Messenger marketing is pretty much like other forms of marketing - except it’s done through Facebook’s messaging app. You can connect with your customers or clients and send the same sort of content and information as you would via an email marketing campaign. However, chat is a much more informal platform and creates an intimate personal tone with your customers. The recipient of a Facebook Messenger message is far more likely to engage with it than if it had landed in their email inbox. It is also instant and interactive, allowing Messenger users to reply to you directly if they wish. All of this creates the sense that the customer is being contacted personally by your brand rather than just being a name on a mailing list.