Presentation is everything when it comes to perfumes and fragrances, as it helps to convey the right allure, emotion and unique selling point to connect with customers. When choosing a perfume bottle, think about the following: Shape: There is a huge range of bottle shapes to choose from, with oval and round designs often relating to something more feminine, whilst rectangular and square bottles are often considered to be more masculine. Size: Size matters because it connects to the message you want to convey, as well as the amount of product you can sell for a particular price point. Bottle type: Most perfumes are housed in glass bottles, although some do use plastic (you go use recycled if that is important to you). If choosing glass, coloured, frosted or clear designs are all options. Sprays or pumps: Selecting the right pump is also key, as how the fragrance is delivered to the customer's skin can make or break a sale. Silver and gold colours are popular, or you can go for simple black or white. Caps: The cap or closure should match the bottle, which will help the overall branding and messaging, whilst also helping to protect the spray/pump mechanism.