You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options. Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers. To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allow you to target a specific person using Facebook’s over 850 targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.