Customer journey management, from attention to action, is the responsibility of a sales funnel manager, who also assists in the identification and closure of any leaks in the sales funnel. In order to manage the sales funnel, customer relationship management (CRM) software automates and simplifies the process. This includes qualifying leads, monitoring prospects' behavior at each step of the buyer journey, and following up automatically when the time is appropriate. CRM software may also assist in the definition of the sales process, the identification of leaks in the sales funnel, and the streamlining of the conversion process to ensure that prospects reach the bottom of the sales funnel as quickly as possible.