No one knows the future for sure. But with better data insights, today, we definitely can predict consumer intent with better accuracy. Many retailers may say that they offer the right product at the right price at the right time. However, the right time means more than having the inventory, and ad targeting. It means first establishing a meaningful connection with the customer within the right context. While challenging, it means more sales when you do so. Retailers can know when people are more likely to come to the store, sample products, compare prices, compare product features, and make a purchase.