Personalization should be at the top of your mind if you want to engage with your audience. They help in resonating with customers on a deeper level. You can offer personalization through: a. Offering personalized product recommendations - This creates up-sell opportunities or re-engages customers. You can send emails tailored to each customer with personalized recommendations. b. Remember the ‘moments’ - Emails on birthdays, anniversaries, and other important dates can take you a long way. c. Highlight customized incentives - Incentives can drive some purchases from new customers and also re-engage the ones who abandoned. d. Use targeted CTAs - Customized CTA for a specific audience will present an opportunity to target customers with content that is specific to them. e. Send at the right time - Send at the best time for each individual customer. If you’re not sending it at a time that works for your customer, the likelihood of customers clicking through to your website is slim.