A Creative Management Platform enables a Dynamic Creative Optimisation to become a reality. They consist of a range of technologies all rolled into one cloud-based platform. A CMP offers several capabilities, below are just some of them:
Publishing tool with integration
Builder tool to design creative
Scaling tool to mass produce creative
In addition to this, CMP’s also support users in many other ways such as enabling them to work across many markets, constant collaboration, publishing and scheduling in real time, dynamic content supported by live data and optimisation for each campaign.
CMP’s are extremely effective for brands and advertisers because they save so much time and they produce maximum effect for production which overall, provides a better creative experience that each brand is in control of.