Profit for Good companies (PFG's) are companies that donate all non-reinvested profits to make the world better instead of giving it to investors. Some well known examples are Patagonia and Bosch. BOAS is showing that startups can also be succesful PFG's, in the hope that more companies become PFG's and you have more and more options to do good with your everyday purchases. We donate all profits to save kids lives, but other PFG's donate to other causes, such as the environment or to help end extreme poverty.