The answer depends on whether you are investing in the diamond itself, or in what a diamond represents.Diamond prices have been steadily increasing for the past 20 years, and diamonds tend to hold their value. Given this, it is extremely unlikely that diamonds will ever entirely lose their value, in spite of how the market may change in the future. However, no one can predict, with absolute certainty, which way the market will swing and, in general, we do not recommend buying up high-quality diamonds as a main part of a financial/retirement plan.On the other hand, if you are looking for a source of beauty and a symbol of eternity and everlasting love, there are few objects you can choose that will surpass a diamond's perfection. Diamonds have inflamed man's passions since the first moment they were discovered, and their power over our emotions and desires has only grown since then. As a timeless and beautiful gift to yourself or as an emblem of your commitment to another, a diamond is an excellent investment. Ultimately, whether you choose to consider it an investment, a symbol, or a unique work of art, you can be certain that by buying a Jens Hansen diamond, you are always getting a beautiful diamond and an excellent value for your money.