The million dollar question! There are a ton of different factors involved, but at its core, SEO makes your site more attractive to search engines, thus raising it in the search results and driving more traffic to your site. More traffic = more opportunities for conversions = more revenue.
SEO practices fall into four categories: keyword research and optimization, technical SEO, on-page SEO, and off-page SEO. We conduct extensive keyword research to pinpoint exactly what your specific customers are entering into Google. Then, our web team ensures your website is technically optimized to make it as “crawlable” as possible for search engines. On-page SEO uses the content of your site: blogs, landing pages, video, photos, etc. We make sure each page on your site is fully optimized with informative, authoritative, and searchable content. Finally, off-page SEO refers to your company’s online presence away from your website. Link-building, where other sites refer to yours, is the most commonly known tool for off-page SEO; the overall goal is to establish relationships with outside online resources to boost your company’s online status and reputation. These four factors (along with many more!) all work together to raise your “grade” with search engines and get your site in front of new audiences.