In short, YES!
It’s not only consumers who seek out products and services through search engines like Google. Search is ubiquitous - no less useful for finding a new vendor or supplier for your business than for researching a new car, or purchasing a shirt. Your potential B2B customers are online, and if you want them to find your company, you’ll need to make your brand and your offerings find-able. That’s where PPC comes in.
Google Search, Bing, social media - consider where your potential customers spend their time. According to Hubspot, 65% of B2B companies have acquired a customer through LinkedIn paid ads. With robust targeting by member demographics, industry, job titles, and more, it requires some forethought but is a perfect opportunity to reach your target audience.
A B2B PPC Strategy is essential. It allows us to increase website traffic, find new potential customers, and track CPAs across channels. At Solid Digital, our process starts with Learn and Strategize before we Create, to increase your potential to grow.