Research Aim: The research aims to identify and assess the usefulness of different PR tools to improve the relationship between brands and customers. For analysing PR tools, this study will specifically focus on the use of newsletters.
Objectives:
To identify different PR tools and analyse their importance in marketing, especially newsletters.
To investigate the role of newsletters as a PR tool in improving relations between brands and customers.
To recommend strategies about how newsletters can be used more strategically to improve relations between brands and customers.