SWOT is an acronym for Strengths, Weakness, Opportunities, and Threats. SWOT Analysis is the evaluation of all these aspects of a business. It is employed regularly by firms to identify the risks and take an appropriate course of action to minimise the damage or turn it into profit by examining internal, external, current, and upcoming factors. The overall business environment is observed and analysed to apprise the organisation of potential challenges and scope. Uncertainties are a significant trait of any business, but to survive these and recover as a triumph, is the aim of SWOT analysis.