Organic social media - Posts on your company's profile page that are visible to your audience without the need for paid advertising are considered organic social media. People discover company links within search engine results, which then generate organic search traffic.
Paid social media Anything that is affected by advertising revenue is considered a form of paid social media. Visitors who click on a link in an advertising or sponsored listing that a company has paid for to display at the top of search results are considered to be the source of paid search traffic.