Thought leadership is a type of PR that concentrates on building your reputation as an expert, and dispensing that knowledge and advice to your market, in both trade and vertical trades.
A thought leader is someone who can give advice and guidance, inspire change and start discussions based on their knowledge. It’s your experience that underpins your authority and gives the audience reason to trust your judgement. The more trust is placed in you, the greater the influence your words can have.
Thought leadership PR can take the form of a newspaper or magazine column, a blog on your own website or as a guest on another. It can be a quote within a topical news article, or it can be a broadcast interview. What matters is relevancy and building your profile.