While it is relatively easy for sellers to qualify for Launchpad, for products there are subjective criteria that Amazon’s team apply, as well as their own estimate of potential sales.
The top five categories for Launchpad products are Health & Personal Care, Home, Grocery, Toys and Kitchen. Amazon also features the Electronics, Sports & Outdoors, Pet Supplies and Clothing & Accessories categories in the Launchpad section on the site.
One way to understand whether your product idea would be a good fit for Amazon Launchpad, is to browse through crowdfunding sites like Kickstarter and discover which products are generating the largest pledged amounts.
A common theme is products that solve old problems in new and innovative ways. Those are the ones that get most easily accepted by the crowdfunding community and also into the Amazon Launchpad program. For example: this new type of coffeemaker solves the problem of having to use different tools to make different styles of coffee.