Google will turn off all the free websites it created for Business Profile users from March 2024.
Once Google shuts down your website, it will redirect your website visitors to your Google Business Profile until June 10, 2024.
After that date, unless you have migrated to a new website, anyone trying to visit your website will see a ‘404 not found‘ error message.
For more details on what you need to do, please see our guide on how to migrate a Google Business Profile website to WordPress.