No. Many ClickFunnels users consider paid ads to be the holy grail of lead generation. But here’s what’s interesting: less than 2% of paid ads get clicked on. In contrast, organic listings capture 94% of all clicks on Google Search. So there’s this huge gap in traffic that’s up for grabs. Here’s the thing: when it comes to organic leads and conversions, non-paid search traffic leaves paid traffic in the dust. The graphic below gives you an idea of the power of organic search engine traffic for funnels. Social = 2% Paid Ads = 6% Organic (FREE) Search Engine Traffic = 64% of all clicks for most websites.