Many consumers don't even realize it, but for every booking made through a booking site, hotels have to pay 15-20% commission. So in the case of a €200 booking, that's at least €30 in booking fees! By booking directly with the hotel, the hotel keeps a better margin. These savings can then be shared with the guest in the form of a free welcome drink, a discount or an upgrade. In this way, a true win-win situation is created for both the hotel and the guest.