The main challenge to me was making sure to convey the desired message through the type. This project was slightly out of my comfort zone, as I usually work on bold and quirky brands, so I had to be careful and find the right balance when customizing the letters. My biggest reward was to see the client happy, especially because I know how much their business means to them. For this one specifically, I felt a lot of responsibility to get it right going into it and I’m so glad that, in the end, the client was just as excited as I was to re-launch!