Branding is much more than just a logo design. A logo design is just a part of the overall branding. Your brand identity is the totality of your business's vibe. That means the colors used, typography that is chosen, the tone you use when you write makes up your branding. So many business owners grab a logo and think they have a brand. This is far from the truth. Take us for example. Radiant Elephant is a brand rather than just a business. We have a distinct color palette and font pairing that is consistent throughout all of our digital and marketing materials. We have a casual and somewhat edgy tone in our writing style that differentiates us. Whether you grab our business card or visit our Twitter page everything is consistent throughout our marketing channels.