According to The Soil Association, for a product to be labelled as organic and certified as Cosmos Organic (a worldwide standard), at least 95% of its ingredients must be organic; i.e., these are ingredients that are grown without the use of GM ingredients, no parabens or phthalates and no synthetic colours, dyes or fragrances. The product must also only contain sustainably-sourced ingredients and never have been tested on animals. We clearly detail the percentage of organic ingredients in our products on the product pages of our website and labels, so you can see exactly how organic each product is.