Automotive retailers use a vehicle feed management system (or stock feed system) to streamline and automate the management of their vehicles in stock. Typically, vehicles are entered either manually via a user interface or through inbound stock feeds from a dealer management system (DMS) or another source, which is often via an API, CSV file feed through FTP or another type of scheduled feed such as those using XML files. Once the system receives a vehicle's information, its data is usually enriched and/or transformed to make it compatible with the system's data structure. From here, the data can be automatically enhanced with information from other sources. For example, many dealerships add vehicle specification data from Auto Trader or CAP to their vehicle information through integrations. With a vehicle's data within the feed management system, dealers can typically log in and amend or add to this information with media such as photos or videos and additional descriptions, as well as manage the vehicle's pricing before or during live advertising. Once this process is finished, the vehicle can be published as an advert. When an advert is ready, the stock feed management system will typically send the advert information to third-party advertisers (e.g. Auto Trader) and the dealer's website either through API integration or via a scheduled stock feed file. Within the system, dealers can typically run reports on their vehicles in stock, such as the number of images per vehicle, days in stock and stock mix.