The relevance of your website's content to the keywords you want to rank for. This is important because if your content is not relevant to the keywords you're targeting, then it's highly unlikely that you'll be able to rank for those keywords. 2. The overall quality of your website's content. This is important because if your content is not of good quality, then it's highly unlikely that people will want to read it or share it, which will ultimately hurt your SEO efforts. 3. The structure of your website and how well organized it is. This is important because if your website is not well structured, then it's more difficult for search engines to index and rank your pages. 4. The loading speed of your website. This is important because if your website takes too long to load, then people are likely to click away before even seeing your content, which will hurt your SEO. 5. The responsiveness of your website. This is important because if your website is not responsive, then it's more difficult for people to view it on mobile devices, which will again hurt your SEO. 6. The overall design of your website. This is important because if your website is not visually appealing, then people are less likely to stay on your site and engage with your content. 7. The usability of your website. This is important because if your website is not easy to use, then people are less likely to stick around and interact with it, which will again hurt your SEO. 8. The security of your website. This is important because if your website is not secure, then people are less likely to trust it and share personal information, which can hurt your SEO. 9. The overall reputation of your website. This is important because if your website has a bad reputation, then it's highly unlikely that people will want to visit it or interact with it, which will again hurt your SEO. 10. The social media presence of your website. This is important because if your website is not active on social media, then it's missing out on a huge opportunity to reach a wider audience and engage with potential customers or clients. 11. The competitiveness of the keyword market - Check how many people are already targeting the same keywords that you want to target. If there are already a lot of people targeting those keywords, it will be difficult for you to rank for them.  12. The current search engine ranking position of your competitors - See where your competitors are currently ranking in the search engines. This will give you an idea of what you need to do in order to outrank them.  13. The quality and quantity of your competitor's backlinks - Take a look at how many high quality backlinks your competitors have. The more backlinks they have, the harder it will be for you to rank above them.  14. The on-page optimization of your competitor's websites - Evaluate how well optimized their website is for the keywords they are targeting. If their website is very well optimized, it will be difficult for you to outrank them.  15. The overall traffic levels of your competitor's website - Take a look at how much traffic their website is receiving. If they are receiving a lot of traffic, it will be difficult for you to overtake them in the search engine rankings.  These are just some of the things that you should check during an SEO pre-analysis. By doing a thorough analysis of your competition, you will be able to develop an SEO strategy that will help you achieve high rankings in the search engines.