Research by the Advertising Speciality Institute (ASI) (ASI) demonstrated that the most popular promotional products receive thousands of impressions annually, inspiring people to reach out to the business which provided them with the gifts.
Subject to the usability and practicality of the promotional merchandise you distribute will affect the ROI you can expect to receive. By offering customers unique promotional items that recipients can use daily and provide a practical function, your brand awareness will increase and, thus, return on investment.