Google is putting itself in a position to stay innovative and competitive in the years to come by investing in cutting-edge technologies like artificial intelligence (AI), cloud computing, and driverless vehicles. Google's strategic ambition to become an AI-first corporation reflects the company's emphasis on AI.
Google has also been making significant investments in cloud computing with the aim of ranking among the top-three cloud providers. A possible game-changer in the transportation sector is also considered to be Google's autonomous car project, Waymo.
Google is committed to cultivating an innovative culture to keep its position as a leader in the tech sector. This entails supporting a diverse and inclusive workforce, encouraging risk-taking and experimentation, and fostering an entrepreneurial mindset within the organization. Google has also defined eight innovation pillars that it believes are essential to its success, including a user-centered approach, a willingness to take calculated risks, and a dedication to ongoing development.