The first step is to optimize your website for the main keyword. Once that’s done, don’t stop there. It is also important to optimize your page around synonyms and related words/phrases to attract more site traffic. For example, if your main keyword is “plumbing services in Miami” then you should also optimize your website for related search terms such as “plumber in Miami Beach,” “plumbing services in Miami,” “plumbing contractors Miami,” and so on.