EO (Search Engine Optimization) and Google Ads are distinct digital marketing methods. SEO aims to enhance organic search rankings to attract unpaid traffic, while Google Ads is a paid advertising platform where advertisers bid on keywords to display ads. SEO incurs costs for optimization and content creation but doesn’t involve per-click charges. In contrast, Google Ads follows a pay-per-click model, with immediate results. SEO offers long-term organic visibility, determined by search engine algorithms, while Google Ads provides more control over ad placement and is budget-dependent. The choice between them depends on specific goals, budget, and industry competitiveness.