Attending events typically isn’t cheap. Time, resources and budget, as well as much effort go into attending or exhibiting at an event to promote your brand. It also depends on the extent of your commitment, from a ticket to a fully-formed exhibition stand, needing people to staff it and design a booth that stands out. Often overlooked is the role PR can play to amplify event attendance and these include securing media and analyst briefings, in-show interviews and blog and social media content supporting attendance.