White hat link building refers to creating links in an organic, natural way. We build all of our links by launching outreach campaigns and developing a real rapport and relationship with other bloggers, journalists, and webmasters which leads to them linking back to your website. This allows us to earn backlinks on authoritative websites that we wouldn't otherwise be able to land.
This white-hat methodology is in stark contrast to black hat link building, which involves the active creation of links in a clear attempt to manipulate search engines, for example with social bookmarking, comment spam, forum spam, web 2.0s etc.