Every prospect is brought to the online landing page for further selling process. The driven traffic is introduced to the company's service. The compelling content and templates are the tools that could target the selling procedure. A landing page is different from a website. It is a part of the complete web process but the main goal is to sell target prospects, the company's service, and new product deals or offers. A landing page is created for the driven traffic keeping copywriting and engaging posts as key tools to encourage prospects to complete the selling procedure.