First, let’s explain what is conversion rate. Conversion rate is: 1f 100 potential new dental patients visit your website, and 18 patients take an “conversion action” from your website, then your conversion rate is 18%. Conversion rates can range from 2% to 30% . For example if a dental patient searched for "Invisalign dentist near me" and your website's SEO results are in the top area of Google search page, and if your website has a full page about Invisalign braces, and your website loads within 3 seconds, you are likely to get that specific patient take an action. The action could be calling you. This would be considered a "conversion". Read more about website conversion strategies on this page.