Customer Experience (CX) and Voice of the Customer (VoC) are related concepts in the realm of customer-centric business practices, but they serve different purposes and have distinct roles. Customer Experience (CX) is a comprehensive approach that encompasses the entire customer journey and involves the customer's overall perception of a company. On the other hand, voice of the Customer (VoC) is a specific program or set of methodologies focused on collecting and analyzing customer feedback to understand their needs better and drive improvements in the customer experience. While CX is the broader strategy, VoC is a crucial tactic within that strategy to ensure that businesses listen to and act upon their customers' voices.