Clicking on the magnifying lens on your Instagram page takes you to the Explore page. The page is a collection of photos, videos, stories, and reels tailored to help Instagram users discover posts, hashtags, accounts, or products that they may like.
Like your Feed, the Explore page also uses Machine Learning to adapt and improve content recommendations. Therefore, the Explore page on your Instagram will be different from your friend’s because it is personalized by the Instagram algorithm. Unlike your home feed where you see content from accounts you follow, content on the Explore page is based on the user’s activity on Instagram. The Instagram algorithm analyzes your activities on the app, particularly what you like and engage with the most. Using this knowledge, the Explore page finds similar content from accounts that you may not follow and creates a curated grid for you. So, if you like a ton of beauty videos or comedy videos, your Explore page will also show similar content.
The more likes a post gets, therefore, increases its chance of appearing on the Explore page and increasing visibility.