Recently, the subscription economy has been experiencing monumental growth, with more and more merchants flocking to the subscription model and an increasing number of consumers entering into subscription billing agreements. For a subscription business, a major benefit of recurring billing includes stable and continuous revenue, making processes like forecasting and inventory management easier and more accurate. The recurring nature of this business model is also conducive to customer retention and loyalty, as it allows businesses to get to know their customers over a longer period of time and apply their learnings to continually hone the customer experience.