As a general rule, you should try to get all the great keywords in the title, headings and first few paragraphs of your content when optimizing your google my business listing and also in your primary category.
Our Rules to Better Google Rankings and gmb listing can be taken as an example . We thought about some keywords people would use if looking for some Google tips and tricks on how to increase your rankings. The words used for the URL were also chosen with SEO in mind. You can also find a few more of my keywords we expect to be relevant in searches when you contact us.