Here are some of the essential web design skills to look for when hiring a website design company to create a modern website:
Understanding of design principles. A good website designer must have an understanding of aesthetics to make a beautiful site for you. Your website designer should understand basic color theory, composition, and how choices like typography affect the overall design.
Experience with responsive designs. Modern websites need to be responsive for phones, tablets, and desktops, so you want to choose a web design company that has a strong portfolio of responsive web designs.
Understanding of online behavior and psychology. Web designers need to create websites that people love to use. To do this, they need to understand how people interact with the internet. A good designer should be thinking about your target demographic’s goals in interacting with your website, viewing preferences, and reading level (to name a few).