The Loot Box is a social sharing experiment, where a chain of classic console enthusiasts take turns receiving a box full of Intellivisoin goodies (carts, shells, marketing items, anything) and putting in things they would like to give away to someone else.
Source Links:
forums.atariage.com/topic/241273-the-official-intellivision-loot-box-2018-coming-soon-sign-up-now/page/22/#comment-3952788