Explore, Plan, Activate and Track is a connected, end-to-end system of products and solutions that work together to provide holistic living data intelligence on YouGov’s 27 million+ registered panel members. Explore Understand your audience in granular detail with bespoke surveys, syndicated data, custom research, and more. Get in-depth responses from niche or nationally representative audiences using YouGov Surveys, with service level options available for every budget. Plan Know with speed and certainty who your target audience is. Build a complete portrait of your target consumers with YouGov Profiles, using over two million data variables encompassing everything from demographics and media consumption to attitudinal and psychographic statements. Activate Create ad campaigns that are guaranteed to be seen by your target audience, with zero budget wastage. With YouGov Audience Data, take your Profiles audience and push a lookalike model of it to any addressable advertising channel. Or use YouGov FreeWall to create literally unmissable in-browser ads with 100% guaranteed ad retention per engagement. Track Know with certainty how your brand, campaigns, and competitors are performing on a daily basis. YouGov BrandIndex tracks 27,000+ brands every day, across 55+ major markets worldwide. Benchmark against 16 key brand health metrics including Advertising Awareness, Purchase Intent, and Customer Satisfaction, and pinpoint exactly where your brand wins, and where it needs to improve.