WP7 leader: IRWiR PANWP7 objectives:7.1. Communicate on a regular basis the progress and results of the project via diversified media (including social media) to the wider society.7.2. Transfer the knowledge and experience via interactions between stakeholders and scientists along all the stages of the project’s life cycle.7.3. Create a platform for dissemination and discussion of the project’s results via modern means of communication: on-line courses, games, video trainings, interactive conferences and user-friendly reading materials of various forms (comics, interactive textbooks, etc.).7.4. Facilitate the communication within the project among the partners and stakeholders from all the countries investigated.WP7 short description:This WP puts into practice the proposed concept of Responsible Research and Innovation (RRI) by linking a diversity of actors, depending on their knowledge, expertise and role in the society. That includes networking and mutual communication among the scientific community, and with stakeholders, media and the general public.This is crucial in order to:(i) ensure the most efficient exploitation of the project’s results,(ii) coordinate and facilitate networking of the stakeholders coming from 13 countries,(iii) reach the highest potential audience, keeping them up to date and foster the dialogue with them,(iv) maximise impact by co-creation of the results,(v) increase awareness about the advantages of ecological approaches on farming,(vi) popularise the knowledge about the socio-economic benefits from the LIFT project in Europe and more globally,(vii) enhance positive trends in public perception of EU research activities.First, RRI actions will be promoted via “science education” which includes modern ways of learning – we propose here launching of a Massive Online Open Course (MOOC) and encourage the uptake of the RRI approach by stakeholders.Second, an increase of the project’s awareness will be assured by adopting Social Media Strategy, including an active involvement of partners and stakeholders in the LIFT’s Facebook, Twitter, Blog and LinkedIn pages.Third, an online workspace for LIFT partners and stakeholders will be established in cooperation with WP8 to facilitate collaborative activities. Fourth, for the dissemination of traditional outputs of the project (reports, posters, data), the regular tools will be in use such as project’s website, emblems (logo, templates) and circulations (newsletter).For more modern outcomes of the project – videos, games, education platforms, etc. – on-line services will be provided. Fifth, the networking will be assured not only via electronic devices but also via regular stakeholders’ workshops taking place in all partners’ countries. This will also facilitate face-to-face debates, apart from those started in social media.