The self-install process is provided by Optimum so that customers can set up and activate their Internet service on their own schedule. This service is a self-guided, step-by-step process. Using your personalized QR code, Optimum will walk you through the necessary steps to have you up and running in about 15 minutes. There are also some added benefits to performing a self-installation of your Internet:  Free, no installation fee Efficient, equipment delivered directly to you in 2 days Convenient, no appointment or technician is needed Quick, easy-to-use, straightforward self-install app Optimum self-install is not available with all offers/services or in all areas.