A website is simply another of your stores in a virtual space called the Internet. Just as one boosts physical sales by inviting customers to a physical store, online sales are grown by driving visitors’ traffic to the website. This is achieved by a visually appealing website that is easy to use and more importantly by hiring a professional team to market the website among the very users who might be interested in buying the products and services the website sells. Digital marketing comprises a vast array of tools and techniques that would make a website popular among its target audience.