If you want your content to take off on TikTok, a great place to start is to check out popular TikTok videos and to figure out what they all have in common to make them successful. The key is not to try and copy what’s been done before exactly, but to make a note of the styles that do well. The videos are much shorter than what you find on YouTube or even Instagram. So make sure your idea is on point, and your editing is slick!