The first step is to understand your target audience and their needs. Once you know who you're trying to reach, you can craft a message that appeals to them and uses language they'll understand.
You also need to make sure your message is consistent across all platforms, from your website to your social media profiles to your ads. And most importantly, always be prepared to listen and respond to feedback from your audience. The more engaged you are with them, the more likely they are to trust and recommend your brand.