We are passing through a period where visuality and value transfer are at the center of customer expectations. Digital users are distracted, and their attention span is considerably shortened. Therefore, they will inevitably prefer content that they can follow with minimum effort but maximum efficiency.
According to Blogspot, 54% of consumers would like to see more video content in the future.  This statistic is proven by the returns that creating video content brings companies. Looking at this data, we can quickly realize that underestimating the marketing potential of on-demand video streaming means missing out on many possible opportunities.
In the case of live streaming services, the result is the same. The giants of social media have started to activate live streaming platforms. Platforms such as Facebook Live and Youtube TV have already begun influencing a large audience. According to Grand View Research’s Global Video Streaming Market Share Report, the international video streaming industry is anticipated to be worth USD 330.51 billion by 2030.
Live streams radically change users’ relationships with organizations. Live streams supported by social interaction opportunities allow users to see the brand as a living entity and establish a much more sincere bond.
A successful live stream can have a positive impact on customer relations and marketing. This can be seen more clearly in the e-commerce industry, where live commerce is creating a revolution.
When live streams are used effectively, companies can address a much broader audience in a much more organic way. If you want to turn these possibilities into advantages, here are the tips and tricks you need to take to deliver a quality video streaming experience.