B2B Lead generation comprises both sales and marketing. These two sectors of the sales funnel complement the entire process of generating leads. Most of the leads are being generated from the marketing process, sales drive the ultimate purchasing process to increase the business opportunity. Creating an effective B2b lead generation process is very crucial this is when you acclimatize sales and marketing strategies to adapt and work together harmoniously without clashing and creating better results. During the process of B2B lead generation, businesses should bring together sales and marketing teams to build a clear and understandable strategy for both teams to work effectively together. The process of bringing the two teams together for achieving the goals is:- Mapping out documents and explaining which team should work on certain roles and responsibilities. Creating a clear and quick method of communication to access by both the teams. A clear understanding of the shared information between the departments for evaluating a result. An efficient process of generating leads should segment marketing and sales teams while simultaneously bringing them together for achieving the end goals.