A landing page is a web page dedicated to a specific product or promotion. Landing pages can be powerful advertising tools to drum up leads or even convert customers on the spot.
Short landing pages may contain a video or lead form for users to learn more information. From there, marketers can continue nurturing those leads until they are ready to buy.
Long-form landing pages are designed to take prospects along the entire customer journey. They receive all the information they need to make a buying decision, including incentives and emotional connections that make them want to act immediately. In this case, the sales cycle is much shorter because there are fewer touchpoints.