If you’re posting the same content on Snapchat and Instagram stories, you need to stop now. A lot of brands do this to save time and keep their accounts active. While it may have short-term benefits, in the long run, it can hamper your brand reputation. Remember, your followers are not going to be the same on every platform. On Snapchat, your followers might include teenagers whereas on Instagram, your following might be a slightly older crowd. Thus, a good practice would be to modify your tone of voice for each app instead of cross-posting.