If a brand is not labeled as sustainable, it means it does not meet the criteria of Good On You – which are deliberately high. Find out more information about the Good On You criteria here. In order to pass Otrium’s sustainable filter, a brand must meet one or more sustainability criteria that are set by Good On You. Not all brands will be eligible to meet these criteria. However, it might be the case that individual products of an ineligible brand can be qualified as sustainable. Therefore, our next step is to filter items based on materials to inspire our community to make more sustainable choices.