Keywords are a small but integral part of setting the foundation for your local SEO strategy. Keywords are important because when Google sends its web crawlers to comb through websites that relate to a user’s search query, it will look for these keywords in your church’s website content or Google My Business profile. If it contains a keyword, Google will tag it and index it, and present it to the user on the search engine result page. The more keywords that match the search query, the higher up Google will display your website.
A good place to start is with keyword research and identifying the phrases and words people will use to find your church online. Check out this article for more help on keyword research.
Once you have those keywords chosen, you can incorporate them throughout your church’s website’s pages in the titles, meta descriptions, headings, and body paragraphs.