Via Michelin is, unsurprisingly, a subsidiary of the Michelin Group. Although the site was originally geared towards European travelers, it has since expanded the breadth of its services and, today, offers excellent trip planning services to anyone, just about anywhere in the world. The ViaMichelin launched in 2001 and drew primarily from 100+ years of Michelin roadmaps, guides, etc. Far from the biggest online travel company in the world, Via Michelin employs 200 people, with locations in Frankfurt, London, Paris, Madrid, and Milan.