Facebook Post -They are easy to use for your marketing purposes. This is just a traditional Facebook post that has been paid for to reach a wider audience. This is a valuable way to conduct free audience research. It ensures that more users and prospective customers are able to see your posts. It is easier to boost your posts when you have engagement data. If you have content that appeals to a specific demographic in your News Feed, paying to boost your Facebook posts can help you target your audience the same way that you would use an advert to target them. Facebook Ads - Facebook Ads can be easily mistaken for Facebook boosted posts. The difference is what is being offered by both. Facebook Ads provides a business with analytics tools, ways to teach the performance of advertising strategies and ways to define the goals of the campaign. It also provides users with an array of formatting options in comparison to Facebook posts. There is also the option to customize the campaign objectives, this provides businesses with the opportunity to define their goals realistically. Using Facebook Ads gives your business a more dynamic perspective that may appeal to more consumers than a boosted post would. They can also include a call-to-action and specific action buttons. Choosing between what is the most suitable option for your marketing strategy depends on the objectives that the business has set for itself. Each platform tends to influence different outcomes that can affect the impact, campaign goals, lead generation and sales leads as well as conversion rates. Generally, the decision is based on what the short-term goals vs the long-term goals are for each business.