A CRM consultancy specialises in planning, deploying and managing CRM systems for their clients. This can include CRM vendor selection, developing the overall CRM strategy and standard operating procedures. A CRM Consultancy may also get involved in planning and producing the content for the CRM system such as sales brochures, customer emails and sales related email scripts. A CRM consultancy like Metranomic is broadly focused on helping businesses keep track of their customer relationships and manage their sales pipeline.