Prioritize guest appearances over other activities. You should emphasize that customers should visit your shop in person. Put your actual location and business hours front and center by including a map, button, or symbol that does so.
Reduce word count as much as possible. Streamline the site's navigation so that customers may get all the information they need to decide whether or not to visit your store.
Try to concentrate without distractions. Having promotions at your business can entice customers to shop there, but they shouldn't get in the way of customers' ability to shop easily.