This depends on your corporate goals and the goals of your customers. Renewable engine oil can be a powerful tool to reduce GHG emissions. For lubricant manufacturers, raw materials account for ~90% of their GHG emissions with base oil being the largest raw material. Any lubricant company with targets of achieving major reductions in GHG will have to make renewable engine oils as they are the largest volume products.  For users, Novvi performance can bring additional GHG savings through fuel economy improvements and extended drain intervals.