BOOST is a technology created by adidas Innovation Team (AIT) in partnership with the German company BASF.It was created to unite two benefits, namely: softness and receptive cushioning. The BOOST midsole is made with thousands of expanded particles that work together to increase responsiveness with each step. BOOST technology was officially introduced into adidas' running line in 2013. Today, BOOST technology has become an icon in running shoes, being so popular that it ended up being implemented in sports shoes and various shoes in urban culture.