Absolutely. You don’t need to repeat the brand messages verbatim in each piece of copy. Essentially, you want to make sure that your text is consistent with the concepts that sell your "different and better" stance. The brand message provides you with guardrails, such as standards for voice, tone, and language use. Guardrails assist you in presenting yourself as a dependable source of information. In order to reinforce your brand message, though, you have a lot of room to be creative.