As with the GmbH, one of the advantages of the AG is the limitation of liability for the shareholders. In the event of the AG's insolvency, the investors' private assets remain unaffected; they only risk the loss of their capital contribution. This can be avoided by the strict separation of company assets and private assets of the shareholders should be made possible. The transfer of company shares within an AG, i.e. shares, is relatively simple. Neither a form has to be observed, nor is a notarial certification necessary. The legal form of the AG has a clear advantage in terms of external perception: it appears serious and professional and therefore enjoys a high reputation. The title "Management Board" on the business card usually makes a good impression on customers.