The last few decades have witnessed significant changes at both the retail level and the bedding industry, but one thing hasn’t changed – the top-rated brand, Blue Bell, continues to be a leader in comfort and quality as it provides exceptional mattresses at affordable prices. The brand’s growth s since Derek Kolovson took over as president and CEO of Blue Bell back in 1993 has been nothing short of remarkable. Today, the company boasts over 30 stores in 12 different metropolitan areas across the United States, employing a large number of people in all kinds of jobs. In addition, the entire operation operates from a huge warehouse facility in Pennsylvania.
During his five years as CEO of Blue Bell, Derek Kolovson has overseen the massive increase of the company’s sales, an increase which has been nothing short of amazing, considering that sales volume usually slows down after the first two years of a product’s life. During this time, the company’s sales performance has consistently proven to be among the best in the industry. Many retailers credit the stellar performance of the brand to the consistent low pricing strategy, combined with the company’s devotion to providing only the highest-quality mattresses to its customers. “The business model works perfectly for them [the retailers] and consumers alike,” says Matt Gagnon, owner of Bedrock Mattress Retail. “They provide great customer service, excellent products, competitive prices, and above all, don’t take advantage of their competitors.”
In addition to a stellar reputation in the industry, the people who work at Blue Bell furniture and mattress bedding products are second-generation, or at least, first-generation. According to Kolovin, this quality is what sets their business apart from other mattress companies: “They’re almost like family-owned businesses… we do things differently… we treat people differently. That’s how it is at Blue Bell. Our employees have come through the generations, working hard and doing what they love to do, to create a company that’s not only known for its product, but also for the people who own it and help keep it in business.”