Page Load Speed – A slow website is a signal to Google that you don’t take customer experience very seriously. If your website is slow on desktop & mobile, this will translate to lower sales and less traffic to your website over time. Google will rank you below other websites that are faster and more inclined to give a user a good experience, i.e. a fast website.
2. Optimized Service Pages – Many businesses will create one page with all of your services. You’ll have better luck ranking by creating one detailed page for each of your services.
3. Keyword Selection and Strategy – Selecting the correct keywords is very important in SEO. If you focus on the wrong keywords with lower traffic and less conversions, you run a risk of wasting time by ranking for low-value searches that don’t create customers.
4. Content Creation – Creating high-quality content on your keyword-targeted service pages is vital to local SEO success. You want to create content that provides value and helps your customers find what they are looking for. This in turn, helps you rank higher in Google’s algorithm.
5. Backlink Profile – Backlinks are links that bring a user from another website back to your own website. Backlinking is a critical aspect of growing your web presence, however, you need to be selective when building links. Not any link will help you, and many can actually hurt you. It is best to rely on a reputable company to help you generate these links properly.