Bison is a red meat that is a healthier alternative to beef. It's a high quality protein that is leaner yet deliciously tender. It has a more delicate flavor than beef and does not taste gamey at all. It is rich in protein and is a good source of iron, Omega 3's, and vitamin B12. American bison are raised on farms where they are grass-fed for at least most if not all of their lives, making them a sustainable choice.