The uncertainty of identifying new business areas can occur in any company, regardless of industry and size. There are countless opportunities to expand or reposition yourself on the market, which can quickly lead to confusion. The fundamental challenge is to find a combination of market conditions, your own capabilities and the interests of your target group that enables sustainable growth. With MORGEN we help you to cut through this complexity. Through a targeted analysis of trends, competitors and your own capabilities, we can identify new business areas that suit your company.
By identifying new business areas, you not only create added value for your customers, but also further develop your business model. By expanding your offering, you secure the future of your company and increase your competitiveness. A new business area can also help to strengthen your brand and increase your visibility on the market.
Your company has great potential for new business areas and opportunities, and at MORGEN we have developed a unique approach to identify and exploit these. We offer an approach that is based on the St. Gallen strategy development and comprises around 900 impulse questions. Instead of looking at the business model as a whole, we break it down into many small isolated building blocks. Through this method, we can gain deep insights into your business practices and identify recurring patterns of successful business models that lead to the development of new business models.
We look at your business practices, identify areas for improvement or change and use our knowledge and expertise to make strategic recommendations for business expansion. To measure the progress and success of the newly identified business areas, we use key performance indicators (KPIs) that are tailored to the specific characteristics and objectives of each business area.
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