A loyalty program is the casino’s way to encourage registered players to come back and deposit more cash, while at the same time rewarding registered regulars with unique promotions. Different casinos have different approaches to making their players VIP members. Usually, it depends on the amount of cash a client is willing to deposit or is depositing regularly over a certain period of time. Two of the most popular ways to become a VIP player (both available to Italian players) are to either make solid deposits and eventually receive an invitation from an online operator, or to collect enough loyalty points to be automatically enrolled with the loyalty program.