A marketing mix model is the analysis of all the marketing activities considering the various metrics of product growth. It basically measures the success or failure of a product. The four important elements of marketing mix models are Product which can be a product or a service, Price that the customer pays, Promotion which are the marketing strategies that the firm undertakes and the Place where the product is sold and delivered. Moreover, marketing models assess various marketing activities to check if these strategies have helped in increasing ROI.