The call-to-action (CTA) on your e-commerce product pages is another factor that can increase conversions. Ensure that each product page includes a clear call-to-action.
It is imperative that you tell people to buy if you wish them to do so. Thus, it is vital to have a clear call to action that informs shoppers of what they should do next. Don't try to use fancy call-to-actions. You may use phrases such as "add to cart" or "buy now."
Your CTA button should be highlighted in a color that is highly visible on your product page.