In order to get started with creative, you should establish your campaign goals and objectives. Next, conduct thorough competitor research so you’re not starting your ads from a blank piece of paper. Then, define your target audience and buyer personas; this will allow you to create powerful concepts that reach the right people, and motivate them to engage with your brand.
Most importantly, spend some time developing a deep understanding of your buyer-journey so you can identify the best combination of marketing channels to meet your target audience as they move through the buyer’s journey.
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