An industry trend that I’ve been happy about is that now with social media, I feel like people are much more conscious about the companies that they choose to support. There has been so much support over the past few years for female-founded brands, for minority-owned brands, for eco-friendly brands, etc. and I think that is amazing. The information for who you are choosing to spend your money with is so much more readily available now, and one of the most impactful things you can do is be selective about where you spend your money.