Situation: An open-minded and forward-thinking Japanese car company was looking to diversify their capabilities and wanted information and direction about technologies that customers were most likely to use ten years from now. They assumed it would be easier to adapt non-industry products to their automobile business rather than looking for technologies that specifically related to their industry.Findings: We consulted with innovative labs, corporations known for big-picture thinking, authors, futurists, alternative thinkers, reporters, technology gurus, and others to find a common thread. We organized the resulting intelligence by how the developments were likely to play out.Action: Once the client’s ambitious diversification plans were validated by market intelligence, the company became aggressive in expanding beyond their industry by pursuing the technologies we singled out for their growth and profit potential in the next decade.