CK ads were also known for their celebrity appearances as much as their controversial styles. As well as Shields and Moss, Christy Turlington is one of the best known models for the brand, appearing in ads since the 1990s and fronting the famous Eternity fragrance campaign. Lara Stone famously appeared with Justin Bieber in the 2015 Jeans campaign after appearing in her first campaign in 2008. From 2010 to 2015, Stone fronted advertisements for Calvin Klein Jeans, Underwear and the Calvin Klein Collection lines. Recently, A$AP Rocky, Kim Kardashian, Kylie Jenner and Kendall Jenner have all been part of Calvin Klein’s #MyCalvins campaigns.