Every day our inboxes are filled with emails — event promotions, webinar invites, newsletters, coupons, daily deals, password resets, and more. It's a lot to sift through, let alone open.
Now put yourself in a trade show attendee's shoes. They're bombarded with emails to both their personal addresses and work accounts, dramatically increasing the chances those emails are ignored — or worse, deleted.
The key to getting emails read instead of passed over is to apply these five highly effective elements.