Catchy beginning – no one will want to read on (it applies to any social media channel, not only LinkedIn). Photos – no one will stop by your content for longer scrolling the feed if something does not catch his attention; the photo can be a perfect decoy (the best size for LinkedIn blog post link images is 1200px x 627px). Tagging other people – motivates people to react to your post and share it. Main thought/important conclusion – every post or article you create has to be written for some reason. It must include a message; the more unusual, controversial, or… common it is, the bigger the chance people will comment on it. Call to action – reading content is great, but leaving a mark is even better; you have to give a clear clue to your readers: “write a comment below of what you think”, “like if you agree”, “click this link and go to the article”, “see more about the issue”, etc. Hashtags – use two types of hashtags: broad, more popular, and narrow, niche; you can use different tools to find the most suitable hashtags, e.g. Hashtagify. Support group – before you’ll gain popularity, someone has to help you. So ask your friends for comments under your post. They'll be your audience at the beginning.