There are a number of free SMMS tools available, though many have a limited number of social profiles and user profiles. Some popular free social media management products include: Hootsuite Free tools from Agoapulse Buffer TweetDeck Zoho Social Later Most free products focus either on one specific social channel (e.g. Instagram, Twitter) or on one area of activity, like social listening or publishing. Many of these products have paid plans available that provide advanced features and a greater number of social profiles.