Marketing consulting is important in that it represents the main focus of the project. From studying the market, we deduce the demand, and from the demand we determine the production capacity of the project, on the basis of which we choose the technology, means of production, and the size of the project. Then we define the production and sales plan and the financial, economic and social return of the project. Successful and accurate marketing consultancy can determine the extent to which any product or service is able to penetrate the market or open new markets and win a segment of demand in light of the strong competition from local products and imported goods, through: Studying the marketing gap for modern projects. Designing marketing and sales management systems. Marketing research of all kinds (market research, goods and services, distribution center)…etc. Study of goods and services. Studying the marketing gap for newly imported products. Identifying sales management problems. Designing the effective promotional mix for each product separately. Designing advertising and promotional campaigns and sales promotion campaigns. Designing and implementing CRM systems. Design and implementation of digital marketing and advertising campaigns on the Internet and social media.