There are several effective promotions you can run using gift certificates: Holiday Specials: Offer discounts or bonus certificates during holidays like Christmas or Valentine’s Day. Buy One, Get One: Provide a smaller bonus certificate with the purchase of a larger one, encouraging both the giver and recipient to visit. Seasonal Campaigns: Launch themed campaigns where the certificate design and promotional message change monthly, aligned with seasonal trends or events. Referral Rewards: Give gift certificates as rewards for clients who refer friends or family to your salon.