The benefits of digital marketing include
1.Digital marketing is the best channel that offers a global reach for your products for a very small initial investment
2.Lower marketing spends
3.In digital marketing the company gets a higher ROI for amount invested in marketing
4.The results of digital marketing are quicker and more tangible when compared with traditional marketing. You can also find out how effective your campaign is with the help of web analytics and other online metric tools
5.The product that you offer is more personalized on a digital platform
6.Build customer loyalty easily
7.Social media marketing generates social currency and your product offering can go viral
8.Better conversion rates as the customers are only a few clicks away from a purchase
.