The best type of data analytics for an organization depends on its stage of development. Most companies are likely already using some sort of analytics, but it may afford insights to make only reactive, not proactive, business decisions.
More and more, businesses are adopting sophisticated data analytics solutions with machine learning capabilities to make better business decisions and help tease out market trends and opportunities. Organizations that do not start to use data analytics with proactive, future-casting capabilities may find business performance suffers because they lack the ability to uncover hidden patterns and gain unexpected insights.