JG: We started with a series of mood boards for each of our key genres. We wanted apocalyptic environments - think classics such as Bladerunner - we also wanted iconic, tense, futuristic character poses and lighting - think Ex Machina, and the side-on action poses from big brand sport ads.
We looked at the lighting and art direction of a range of fashion, lifestyle and movie creatives. In terms of games, yes, WipEout featured, but we also considered a diverse range of others - from Mario Kart, since the game is a racer - to the more lifestyle sports games such as SSX, Forza, and so on.
But ultimately, our presentation for Deathsprint feels very different to any game creative. It could happily sit alongside film, TV, fashion or sport; in fact, it's really at the nexus of all of those genres, and so we drew from a wide pool of visual imagery to influence the final direction.