Book marketing strategies can never be one size fits all. Every project demands tailored solutions to fit specific genres and target audiences. For example, if you have a children's book, you might use colorful and playful illustrations in your promotional materials. You would not be using dark or grunge colors, which will not catch the eye of the kids. On the other hand, for a mystery novel, you might create intriguing teasers that spark curiosity. By customizing strategies based on genre and audience, you can better connect with readers.