Most start-ups fail because of lack of preparation and guidance. Some start-ups invest too much time and money into projects that are not needed or wanted by the market. The old saying ‘build it and they will come’ is no longer a viable option. The marketplace is sophisticated, and you need to know where the gaps are, where the pain points and how best to offer your services to meet these needs. Other than this major issue, the inability to manage cashflow and effectively plan are other reasons why most start-ups fail. Yes, it is risky to start a business, however it is in understanding and mitigating this risk where the opportunity lies.
We help you in each of these areas so that you are ‘guided’ through the process and not skipping steps along the way. Research has shown that with the proper help and support, your chances of succeeding in business are exponentially higher than if you were to do it on your own.