Bonobos Founder and CEO Andy Dunn first coined the term “digitally native vertical brand” in 2017. With the recent explosion of the digital-first era, this new model has risen in popularity following the success of disruptive DNVB brands like Warby Parker, Caspar, Glossier and Harry’s. Although they have not been around for long, DNVBs have proven to have a place in the future of retail.