The strategy workshop takes advantage of the shared knowledge and experience in the team. Together, we specify the target markets and groups, and develop buyer personas for the relevant contact partners in the sales process. We highlight information behaviour, along with media and channels for analogue, digital and personal contacts. We also question strengths and weaknesses, and highlight opportunities and threats. Wibo moderates the discussion, posing questions and opening up new perspectives. This acts as a catalyst in the process, helping your team make effective and reliable assertions faster. The results from the strategy workshop then flow into the strategy and conception of the campaign.