As a company policy, we only recommend brand names in combination with a .com domain. Although alternatives to .com exist, it is widely understood that: Leading blue-chip companies do business with .com. .com is the only extension recognized, understood, and adopted worldwide. Owning the .com of your brand name mitigates brand confusion. Perception through consumer trust and credibility in a product or service is enhanced. Over the past decades, .com domains have proven to be a store of value and appreciating digital asset.