If you’re in the brainstorming phase of content creation, then this tool will point you in the right direction. Answer The Public was the most widely recommended free tool in our outreach for keyword research tools as suggested by SEO professionals. If you are going to add Answer the Public to your SEO toolkit, be sure to add Keywords Everywhere as well. With both tools, a user can not only gather content ideas and suggestions but also get the data to back up their keyword research.