The pay scale for a digital marketer depends on the locality and the company they are working for. If you opt for a job, your pay scale will range between 3 lakh to 12 lakh per annum, more or less. Working as a freelancer depends upon the number of projects you complete and deliver. While, in the case of having a business as a digital marketing agency, your earning or revenue depends on the scale of the project and the number of clients you work for.