A post is a content we share on your social media page for your followers to see organically. An ad is a paid post to target people outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your products/services content organically, we recommend promoting relevant posts that guarantee more people will see it. Another great indicator of a post that should be promoted is one that performs well organically on social media channels. If it’s doing well on its own, investing money behind it will increase its reach.