There are a few common mistakes that businesses make with their local citations:
Not checking for accuracy regularly: It's important to regularly check your directory listings for accuracy, as information can change over time.
Using incorrect NAP information: Using the incorrect name, address, and phone number (NAP) information can be confusing for potential customers and may lead them to choose another business over yours.
Using the wrong categories: Using the wrong business category can make it more difficult for potential customers to find your business online. Make sure to use the correct categories when listing your business on directories and other websites.
Not including photos or videos: Photos and videos can help your listings stand out and attract attention. Make sure to include them in your listings.
Not using keyword-rich descriptions: Using keyword-rich descriptions of your business can help potential customers find you more easily. Make sure to include them in your listings.