5.1General Overview     5.1.1Digital Advertising Regulations in the United States     5.1.1.1General Offers and Claims –Products& Services     5.1.1.2Protecting Consumers Privacy Online     5.1.1.3Made in United States Products     5.1.1.4Non- Compliance     5.1.1.5Laws Enforced by the Federal Trade Commission     5.1.1.6New digital advertising regulations require operational changes    5.1.2Digital Advertising Regulations in Europe     5.1.2.1Amendments in the Proposal of 26 July     5.1.2.2Key Topics: Current Status in the Council’s draft e-Privacy Regulation      5.1.2.2.1Anti-spam: Rules for Digital Marketing      5.1.2.2.2Cookies and similar files/tags      5.1.2.2.3Secrecy of electronic communications     5.1.2.3Digital Privacy in Europe    5.1.3Digital Advertising Regulations in the Asia Pacific     5.1.3.1Self-regulatory Codes     5.1.3.2Codes of Advertising Practices