By drawing a correlation between data, activities, functions, and performance, businesses can utilize these values to increase their profits. It tells the decision-makers where a process can be done more efficiently and where they can remove duplication. Some of the common uses of correlation in business are:As a projection tool - If marketers can draw a correlation between the behaviour of consumers with respect to specific products, they can leverage it to boost business and profitability.As a guide for direction change - In case of a negative correlation like a rise in inflation giving way to a decrease in the sale of their products, businesses can foresee such an event and try to mitigate the risks.Measuring performance - In production processes, if a correlation is found between the use of a particular material and cost of production then managers can decide to choose substitutes for materials that increase production costs. Similarly, if the performance of employees is seen to be linked with bonuses then a small bonus can be given to get huge productivity benefits.