ALFA Fund is brought to you by ALFA Fulfillment Private Limited, a wholly owned subsidiary of Apollo Supply Chain Limited. ALFA Fund will invest INR 25 lakhs in a promising D2C brand in exchange for equity in the chosen brand. ALFA Fund will be the winning brand’s exclusive warehousing and end to end D2C fulfillment partner. ALFA Fund will guide the brand on expanding its presence in the Indian market through strategic placement of products near high-demand areas.