There are several ways to measure your company's social media performance. Here are some examples:   Followers: You can measure how many followers you have on your social media platforms and how many new followers you gain each month. This can give you an indication of how successful you are at building a loyal following. Engagement: You can measure how many likes, comments and shares your content receives on social media. This gives an indication of how engaged your followers are. Conversions: You can measure how many people visit your website or perform desired actions on your website (such as purchases or downloads) from your social media ads. Social media platform analytics: Most social media platforms offer analytics tools that give you insight into your followers' demographics, behaviors, and interests. You can use this information to adapt your strategy and content to better reach your target audience.   By using these methods, you can measure your company's social media performance and make adjustments to improve your strategy.