While Google Analytics is also a good choice, Oribi offers some unique advantages that may be worth considering. For example, Oribi can identify and track website traffic acquisition costs (TAC), which is important for businesses that are looking to optimize their marketing efforts. Additionally, Oribi can identify user behavior and preferences, which can help you to improve your website’s design and interaction. Overall, Oribi is a powerful tool that should be considered if you are looking for an advanced analytics solution.