While Tinder was initially designed as a hookup app, it has evolved over the years to become more of a dating app. The company has made changes to the platform to encourage more meaningful connections, including the addition of features like Super Likes and the ability to link your Instagram account to your profile. Additionally, Tinder has launched a number of initiatives to support users who are looking for more than just casual hookups, such as its "Swipe Life" blog and its "Tinder U" service for college students.