Web Analytics provides the necessary information to manage your digital marketing and its performance. Analytics gathers visitor behavior data, helping you enhance user experience (UX) on your website and other marketing channels. Analytics measures how specific web content performs — showing user engagement metrics like bounce rate, time on a page — and how visitors flow through your website. Without this data, you can’t determine which pages contribute the most to your desired outcomes (e.g., form fills, phone calls, etc.) or where improvements are needed. Google Analytics is a robust way to view all types of your marketing metrics, including Ads, SEO, referral opportunities, social media contributions, and more. By relying on data for marketing decisions, you can be more confident in your strategies.