A downsell, on the other hand, is an offer to sell a product or service at a lower price than the original price. For example, if you see a product for $100 but decide not to purchase it. The seller comes back to you to offer the same product for $50. In this case, the downsell is a 50% discount. Downsells are often used in conjunction with upsells to increase sales by tempting customers to buy more products or services.