SEO Authorities everywhere agree that page titles can be long and should be descriptive, but here are some simple tips to writing great page titles:
Describe the service or product you are promoting on the page.
Try and keep your page title to under 60 characters.
Be sure to also include your primary keywords the specific page should be ranking for.
I recommend creating a document that lists each page, and each keyword the pages will be targeting. This will make sure you don’t overlap pages and keywords!