Energy deregulation is what gives Texas residents the power to compare and choose the electricity plans and providers that work best for them and their specific home needs. Deregulation allows electricity providers such as New Power Texas to operate and provide different plan options rather than there being a monopoly on residential electricity. With the opportunity for choice, providers have to do what they can to compete with the other electric companies. To stand out and win people over, many companies will offer the lowest rates possible as well as unique plan options. New Power Texas, for example, does what they can to offer affordable rates and make energy shopping simple and easy for their users.