Google Display Ads and Google Search Ads are two different types of online advertising offered by Google. Google Search Ads appear at the top and bottom of the search engine results pages (SERPs) when someone searches for a specific keyword or phrase. Google Display Ads, on the other hand, appear on various websites across the internet. Display Ads are more focused on creating brand awareness and promoting products and services to a vast audience, while Search Ads are more focused on intent and appearing at the top of the SERPs when someone is actively searching for something.