This is absolutely true. Insurance is not the same as investing in a stock or mutual fund. Cash value insurance, such as IUL, is an asset that is wholly owned by the individual. Therefore insurance should not be considered an investment but rather the acquisition of an asset that will have guaranteed growth over a specific period of time. IUL cash value is an asset that grows at a significantly higher rate than any money market fund or CD. IUL, therefore, should be considered more of a real estate investment in an area where property value is protected from any loss. Ultimately an IUL performs like a high yielding savings account for the owner.