SEO-Friendly Content is a moving target. The rules are always changing and the way people interact with your content can be hard to predict. That being said here are a few tips for helping you create content that Write content that people want to read. It can be tempting to narrow-focus on optimizing all your keywords and technical SEO, but at the end of the day, if people don’t find your content relevant AND useful your traffic won’t grow. Pick your keywords carefully Don’t just target the keywords with the most searches. Focus on answering the questions that your users are asking in meaningful and relevant ways. Don’t overuse your keywords While you may want to use your keywords throughout your content, you should aim for a keyword density of 1-2%. That means that for every hundred words you write, your keyword should appear no more than twice. Pay attention to your layouts Not all SEO tricks are about keywords and writing. Sometimes what matters most is creating a great experience for your user. You can use things like media, whitespace, and headlines to break up content. That will make your users more likely to stay on your page longer, which search engines track and use when deciding rankings.