I)It will weed out the teammates who don't share our vision for the future II)It will manage the expectation that you will know the emerging trends even while you're obsessively focused on today's challenges III)It will stretch your team to create a bolder and more relevant "How Might We" Quest to drive innovation IV)It will find startups that the company should acquire that already have an amazing solution in this space [bg_collapse view="button-green" color="#4a4949" expand_text="Show Answers" collapse_text="Hide Answers" ] III)It will stretch your team to create a bolder and more relevant "How Might We" Quest to drive innovation [/bg_collapse]