Advantages: • many customers prefer to buy from sustainable companies> stronger customer loyalty • future employees value environmental friendliness> positive employer branding • the company's ecological footprint is reduced • sustainable companies are generally geared towards longevity • using sustainable technologies such as green electricity or photovoltaics can save money in the future Disadvantages: • greater planning and research effort • higher production and logistics costs • no pure profit orientation, but a compromise between sustainability and economic efficiency • Not all production processes can be designed in an environmentally friendly way • Sustainability must be made credible to customers and staff, transparency is required