Toys are a lot like food. Our kids' job is to ask for what they want; our job is to moderate and make best decisions with all the information we have at hand. If your child asks for candy at breakfast, it's most likely a no. Candy at breakfast won't work for our family. Toys are the same. "That toy looks awesome - it's not going to work for our family or in our home." The toy may be too big, too loud, too expensive, too cheaply made, too likely to not be a toy the child grows with. There are many reasons why a toy won't work for your family/home. You do not need to buy your child every toy they ask for or be beholden to all their wishes. Some wishes and dream toys just won't work. Same as having candy for every meal.