Considering both paid and organic traffic in your demand generation strategy is crucial because it creates a balanced approach that maximizes reach and efficiency. Paid traffic provides immediate results and can target specific audiences, while organic traffic builds long-term visibility and credibility. Combining both ensures you capture a broader audience, optimize spending, and enhance overall marketing effectiveness.
We use Intelligent Demand Gen Portfolios to maximize your online presence through a comprehensive strategy that integrates SEO and Ads. By optimizing your paid-to-organic mix and providing specific recommendations, our portfolios help balance your strategy, save on unnecessary spend, and increase your share of search engine results pages (SERPs).