Spear phishing is a targeted form of phishing where cyber criminals customise their attacks to specific individuals or organisations. Spear phishing messages personalise and tailor to the recipient’s interests, role, or relationships, unlike generic phishing emails. This makes them more convincing and increases the likelihood of the recipient falling for the scam. Spear phishing attacks involve gathering information about the target, like their name, job title, colleagues, or recent activities. We use this info to create a convincing email that is tailored to the individual. Spear phishing tricks people into sharing sensitive information. This can include passwords or financial details. It can also infect their computer with malware. Learn more about what is a spear phishing attack.