There are several tools and metrics you can use to track your SEO progress, including:
Google Analytics: This free tool allows you to track website traffic, user behavior, and conversions.
Google Search Console: This free tool provides data on website performance, search queries, and keyword rankings.
Keyword ranking tools: These tools allow you to track your website's search engine ranking for specific keywords.
Backlink monitoring tools: These tools help you monitor the quality and quantity of backlinks pointing to your website.