Digital marketing is an important tool that businesses can use to make their product or service known. Unfortunately, many companies make mistakes when it comes to their digital marketing efforts, leaving them with less than desired results. Common digital marketing mistakes include not investing in a well-thought out strategy, not maintaining engagement with customers and potential leads, failing to use analytics or measure KPIs effectively to see what works, neglecting SEO efforts and relying heavily on paid advertisements instead of utilizing organic content. If you’re just beginning your journey into the world of digital marketing, it pays to learn from these common digital marketing missteps and use them as lessons for how to build a successful campaign for your own brand.