People may not seek treatment for a head injury because the symptoms can be hard to identify and objectively measure. Awareness of the importance of treating a head injury is often relatively low. In the case of college or professional athletes, their financial future may be on the line, they may not want to let down their teammates, and they may be worried about appearing “weak” to others or themselves. Countering these narratives is critical so that athletes and others with TBI can recover properly.