booni doon's focus is creating products that are kind to your skin and the environment. We don't believe in fear-mongering when it comes to our ingredient lists. Our promise to use only ‘clean ingredients’ means we use a combination of natural or naturally-derived ingredients, as well as 'safe synthetics', which are ingredients that are man-made and might even be more sustainably-sourced given that they can be created in a lab! When determining our products' ingredients, we focus on their skin benefits, risk of skin sensitivity, and environmental impact. This allows us to provide you with skincare products that are safe for your skin and the environment without compromising on efficacy. In terms of our ingredient standards, we do not include preservatives or ingredients known or suspected to be harmful in our formulations. To this end, booni doon's CALM cleansing capsules are EWG Verified by the Environmental Working Group. This certification affirms that our product meets EWG’s strictest scientific standards for transparency and health, which are backed by over 25 years of research and expertise in chemical safety and human health.