The Malta Gaming Authority imposes strict limitations on advertising in accordance with the Gaming Commercial Communications Regulations. Businesses are not allowed to promote and advertise their games in public spaces, with the exception of authorised gaming premises and certain tourist locations. When advertising online, companies are expected to advertise their game in a fair and responsible manner without misleading underage individuals. For example, they are not allowed to promote their game as a means of earning a quick buck, downplay the risk associated with their games or target underaged individuals as potential clients.
Companies that operate a gaming business are also not allowed to sponsor activities where the audience is made up of mainly underaged individuals. Any sponsorship undertaken by a Malta gaming business will only be identified by the companyâs name and logo.
The MGA will take strong action against companies that are perceived to have advertised or promoted their gaming business in an irresponsible and misleading manner.