Lead generation is a true blend of sales and marketing. The primary difference lies in which department gets the leads and how.
Marketing: This department brings in inbound sales leads via forms and landing pages. Marketing teams cultivate interest through messaging and advertising, encouraging users to contact sales.
Sales: This department tends to focus on outbound leads. Agents create sales opportunities by researching and pitching companies that fit the ideal customer profile.
The Zendesk lead generation tool is sales-centric, but itâs also beneficial to support teams looking for opportunities to upsell or cross-sell products. Teams can easily integrate the Zendesk sales CRM with the Support Suite so sales and support teams can collaborate and have a single source of truth for customer data.