If you don’t have a website, your business may as well not exist. Back then, you wouldn’t try to sell a physical product without a physical store. Think of your website as your shopfront in the digital age. Your website is your brand’s virtual home — it’s a place for you to showcase your products, share a little bit more about your business, and ultimately sell your product or service. Websites are so powerful now that a number of SMBs run their business exclusively online.