If you’re looking to grow your audience base, boost brand awareness, or attract more links and traffic, guest posting may be the solution. Each post you publish on a quality blog like JixPlay can bring in new leads and customers and increase the trust that your current audience has in you. Depending on the topic and audience, you can often include a link back to your own website in the post. While it’s important to not use the article solely for backlink-building (Google isn’t fond of this tactic), including a few relevant, high-quality links in your post can help you gain organic traffic and improve your SEO. Another way to generate engagement is by sharing the article on social media, which we also publish your guest post on our social media accounts. This not only helps to reach a wider audience, but it can also generate more comments and interactions. When deciding where to write a guest blog, be sure to choose a publication with a large, engaged audience that is closely related to your own. Take note of the types of content they typically share, the tone and style of their writing, and any other defining characteristics. Also, make sure the website has a strong root domain authority, which can be easily checked using tools. Once you have found a good fit, read through their guidelines and pitch an idea that fits in with the rest of their content.