Goodwill was started by estate planning experts Priya Surya and Jonathan Summers-Muir, with support from Entrepreneur First, and SG Innovate, an effort to create a digital ecosystem in Singapore.
Priya is a Fulbright scholar and graduate of Harvard University where she obtained her MPA/ID in 2010. She previously worked with World Bank in Washington DC to bring technology to financial inclusion, and was head of New Market Growth in Asia for Bima Mobile, a company that makes insurance accessible to millions of emerging market consumers. Her interest in legal and financial planning stems from her own experience as a mother and daughter was the impetus behind starting Goodwill.
Jonathan is a web developer and graphic designer. He has led teams across a diverse range of data sensitive products from professional football software, door access security and data analytic aggregation software.
He has a keen interest in making the complicated processes of estate planning into a straight forward simple process. He was born in the UK, and now calls Singapore home.