Conducting keyword research for eCommerce SEO involves a systematic approach to identify relevant and high-performing keywords that align with your eCommerce products or services. To conduct keyword research, start by identifying the products or services you offer. Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover relevant keywords with decent search volume and competition. Consider long-tail keywords and incorporate them naturally into your website content. By conducting thorough keyword research, you can optimize your eCommerce website's content, metadata, and product descriptions to improve search engine rankings, attract targeted traffic, and increase conversions.