Aside from the direct challenges of managing the taxonomies and their usage, we often face two organizational problems that have been shared by our colleagues in other organizations: creating a shared understanding the value of taxonomies across the organization and deciding how to pay for taxonomy development. The first problem is often addressed as a matter of internal marketing of our own expertise. We try to give semi-regular presentations to folks across our organization – technology, product management, marketing, and sales – to explain how indexing and cataloging with controlled vocabularies improves the user experience and gives our products a competitive edge. Creating that shared understanding helps create a positive environment for addressing the second problem: how to pay for the work. The cost of much of the taxonomy work done in our organization is shared across multiple departments and product lines. So it’s important to us that everybody understands what they’re paying for and why it helps their bottom line.