Social strategies are detailed blueprints that can answer every question you have about the content you post on your social pages. This is more than just posting content and liking photos, it's about having a well thought out plan behind your content. Having a plan with a goal in mind will allow you to create a strategy in order to reach your goals. The strategy is the key ingredient of social media marketing, and requires you to have an understanding of your audience. Within this understanding, you must also know what they are looking for, how their needs align with your goals, and how you can attract them with an offer that gets them on board with your business.