Digital marketers should consider using the following steps to help create a content marketing strategy:
Digital marketers should identify the problem their target audience faces. Digital marketers can use competitor research to discover how their competitors solve this problem. They should also take into account existing solutions that may already be available, such as products or services offered by other companies. Digital marketers should also consider the resources available to their target audience, which may be limited in some cases. If no existing solutions can meet your target audience’s needs, then you’ll need to create a new solution.
Once the problem has been identified, digital marketers should determine what type of content will be used to convey the message. Digital marketers should consider their target audience’s preferences when deciding what type of content to use, as well as the resources available to them. Digital marketers should also consider their target audience’s expectations, such as how quickly they want a solution and what format that solution should be in.
Digital marketers should determine how they will distribute their content to the target audience and where they can reach them. Digital marketers can use a variety of distribution channels, such as social media, email marketing, and paid advertising. They should also consider how they will track the success of their content marketing strategy.
Digital marketers should create a schedule for creating and publishing content, as well as setting goals to track the success of their strategy.