It really depends on your business goals and what you're looking to get out of your online course. Pros and cons of launching: - Pros: You can generate a lot of revenue in a short period of time. Course completion rates can be higher because students have a set deadline to finish the course. - Cons: You only make sales when you launch. Also, you must be very organized and have everything set up in advance. There is also more pressure to make the sale since it's only available for a limited time. Course creators can burn out more easily with having to constantly launch to generate cash flow. Pros and cons of evergreen: - Pros: You don't have to be as organized or have everything set up in advance. There is also less pressure to make the sale since people can purchase the course anytime. If you're looking to create a passive income stream that will continue to generate revenue over time, then an evergreen course is the better option. - Cons: You won't generate as much revenue in a short period of time, and course completion rates may take a hit because people can start and stop the course whenever they want. It really depends on your business goals and what you're looking to get out of your online course. If you're unsure, we recommend launching a course and making it evergreen once you've generated some initial sales and delivered it to help students generate results. This will give you a better idea of what's working and what's not before switching to an evergreen model.