The most common type of marketing on Facebook is Facebook Ads. The format types of Facebook Ads include Link Click, Lead Generation, Collection, Canvas, Carousel (or Multi-Product), Slideshow, Image, and Video ads. Implementing these ads can drive traffic to your website or increase likes or engagement. Other types of marketing on Facebook includes sponsored stories, promoted posts, hosting giveaways and contests, and using social media marketing through your Facebook page. Knowing the types of marketing will aid you when planning Facebook marketing campaigns.