It is today considered unpleasant and socially unacceptable in many areas of the globe, including the West, although it is more socially accepted in others. Spitting on someone, especially on their face, is a universal expression of rage, hatred, disrespect, or contempt. It is used as a means of intimidation and to mark your territory. In modern society, spitting is generally viewed as rude and most people will expect you to have a good reason for spitting. However, in some cultures, such as that of Africa, Asia, and Latin America, spitting is an integral part of many common practices, such as greeting friends or family members, showing respect, and even as a form of protest. There are several reasons why spitting is important in many cultures. First of all, it is a way of showing respect. When you greet someone with a spit you are saying that you consider them worthy of your respect. This also applies when you show deference to older people or those who are influential in society. For example, when Japanese people say "Irasshaimase" they are saying hello and demonstrating respect by bowing. As another example, when Americans say "Hello" they are showing respect by extending their hand. In both cases, it is expected response is to spit on the hand or foot that is being shown.