The purple devil emoji typically represents a sense of being mischievous, naughty, or playfully immoral. Some common meanings include: Joking about doing something a little bad or sinful Flirting or making a suggestive comment Teasing someone in a harmless, devilish way Feeling rebellious or wanting to cause some good-natured trouble Acknowledging you have wicked or devilish thoughts about something So in essence, it conveys a impish, prankish, or roguish attitude, but not necessarily evil intentions. Context is important when interpreting this particular emoji's meaning.