CRM platforms focus on contact and lead management. They provide insight into customers’ interactions. The aim is to help you nurture relationships to drive sales.
All in one CRM solutions take this further by connecting CRM to marketing. There are several benefits to this:
Everything from lead generation to conversion happens in one place.
All data is integrated, which makes for better decision-making.
You can tailor your marketing efforts based on a deeper understanding of customers.
You can automate more processes.
If you run a small business, the big appeal of all-in-one CRM is that it is convenient and efficient. It makes life easier and helps get better results from sales and marketing.