In today’s over competitive marketplace, if you want your business to succeed, lead generation is key. Also, it’s important to know where your leads are coming from. This will help you in campaign creation too. Despite there being so many methods out there to capture effective leads, here are a few strategies we swear by – the good old email marketing (cost-effective and easily measurable), think high quality content pieces (whitepapers, blog posts, eBooks, webinars, Quora questions), focus on high quality backlinks, optimise your website for mobile and fix the UI/UX, and the most important one – having an active social media presence – look for online forums and communities where people hang out.