It is a similar to a business plan but focused on your Intellectual Property (‘IP’) assets. They include brand, trade secrets, data and know-how and are key operating assets in many businesses, driving growth and underpinning cash flows. Developing an IP strategy ensures that the overall business plan incorporates these key business assets. Businesses that have a robust IP strategy, designed to withstand investor due diligence, often grow faster and are typically more successful in securing lending and investment at higher valuations.