There are plenty of reasons why an SMB should choose custom software development:
Automating your SMB’s unique processes and increasing operational efficiency.
Building tools that scale and adapt with you in the long-run, and that are tailored specifically to your users and their workflows.
Baking in the vital and specialized data management and security protocols you need into your internal operations.
Decreasing reliability on external, third-party products (and their customer support lines.)
Boosting marketing efforts by building brand reputation, authority, and engagement.
Staying competitive with primary, proprietary tools built for your unique needs in your larger industry.
And finally, the greatest reason of all: with custom software development for SMBs, you’re able to build essential internal tools (CRMS, ERPs, DMSs, etc.) that are customized precisely for your business’ needs and complexities, sometimes at a lesser cost of annual subscriptions or perpetual licenses of inflexible, off-the-shelf software.