GIPHY integration refers to the integration of GIPHY's vast library of GIFs into other platforms and apps. Through this integration, users of these services will have quick and easy access to GIPHY's extensive GIF library, and will be able to include GIPHY GIFs into a variety of in-app experiences, including direct messaging, social media postings, and email. GIFs have become increasingly popular as a result of GIPHY's library being integrated into a broad variety of platforms. This has helped to further establish the GIF format as a common means of online expression.