Right now we’re the new kids on the block. Being a startup means our initial prices are just enough to cover our costs. We know the price is higher than some of the mega-brands you see on the shelves. Big brands can buy boatloads of ingredients cheaply and make massive amounts of cereal at once because they have millions of customers already buying their products in stores nationwide -- at that huge volume, selling their cereals for less still yields them a profit. At MishMash, we put a premium on quality and the customer experience, and we don’t have a big corporation behind us. Our hope is that y’all like MishMash, even at our current prices, so that we can grow to rival those bigger store brands, show up in grocery aisles everywhere soon, and pass along savings to you.