Creating a memorable stadium experience starts with infusing local touches. To build this bond, designers are increasingly sensitive to the local community and what makes it unique. They use what happens outside a stadium to inspire what happens inside it—food, decor, amenities, etc.
Little Caesars’ Arena is a perfect example of this. Designers used Detroit’s rich musical background and resilient manufacturing history as inspiration for the building’s inside.
Feature restaurants honor hometown music heroes, dim lighting reminiscent of the jazz era. It has industrial bones that were left uncovered. At one entrance, an intimidating-looking car-mounted as if it drove straight off the concourse and swerved daringly into a brick wall.