When choosing your app monetization strategy, it’s important to understand that few monetization strategies deliver 100% of the revenue generated directly to you. In most cases, if your monetization strategy involves direct user payments for digital goods or services – subscriptions, pay-to-download, freemium upgrades, etc. – you can expect as much as 30% of those fees to go to the app stores.
You can avoid these fees by deploying your app as a web-based application. For example, you can build your app to be structured for mobile (or responsive for mobile, tablet and desktop screen sizes) and allow users to access it through their browser. There are both pros and cons to this approach, but monetization is something that must be considered.
In addition to the fees, there are other rules that the Apple App Store and Google Play Store enforce that may impact your monetization strategy. Certain forms of monetization are not allowed at all (for example, fees taken to facilitate certain types of wagering).