Many industries can employ GPS-based apps including fitness, social networks, travel & booking, and even IoT, games, & AR. The retail and e-commerce industries, as well as on-demand services, also use geolocation functionality. Good examples of such apps are IKEA and Uber. HoReCa (hotels, restaurants, and cafes) applies GPS inside apps like Foursquare. Lastly, automotive & transportation can streamline operations via geo-tracking apps.