Research shared by the Advertising Specialty Institute (ASI) in 2023 revealed that the most popular promotional products can garner many thousands of impressions each year. This isn't limited just to your customers; rather, a wearable giveaway (such as a logo-printed bag or promotional T-shirt) can also clock up meaningful awareness of your brand with everyone they encounter, too.
Similarly, information published by the British Promotional Merchandise Association (BPMA) in 2023 found that 75% of customers who received promotional products are more likely to purchase from a business, while 80% are more likely to recommend your business to other people.
Of course, the practicality and usability of custom merchandise will influence the ROI you can expect to see. Personalised freebies that can offer your customers a daily purpose or a reusable function are proven to generate an astonishing amount of awareness and visibility for your brand.