An advertising plan guides your advertising strategy, which you will use to promote your products and services to customers. These plans can be monthly or annual guides for how your company plans to use advertising funding efficiently.
Here are the primary advertising plan steps:
You develop a plan.
The marketing or advertising team enacts the plan.
You measure results.
You review and adjust the plan.
Through your advertising planning, you will outline ideas that your team will later turn into individual campaigns. One advertising plan will have multiple campaigns, which go toward your company goals.