Yes, your business needs its own eCommerce website for multiple reasons. A website of your own helps establish your brand as a real, professional business, which raises your trust and esteem in the eyes of customers. You must also be aware that Amazon is a highly competitive marketplace and sometimes the unexpected does happen — such as account suspensions, policy changes, or other events that could harm your business. Even big, popular brands have experienced the occasional problem on Amazon, so having your own eCommerce website to fall back on is essential. Fortunately, Shift4Shop makes it easy to sell on your own website and Amazon at the same time.