For fairafric, the focus is on shifting value creation to Africa. From tree to bar in Africa! By producing locally, we create skilled and well-paid jobs. We go one step further than Fairtrade, rethinking Fairtrade and setting new standards for sustainable development by creating value in the country of the raw material, cocoa. Our new solar-powered factory can employ 80 people directly on site in a rural region from the first year. Each of these jobs creates another 2.8 jobs in supplier factories, according to the World Bank. The increased income will enable our workers to provide their children with access to secondary education. We are convinced that the only sustainable way out of poverty is through education.