It’s entirely up to you. You have complete control over your budget, and no reputable outbound agency will force you to spend more than you can afford. Yes, pay-per-click and social media advertising campaigns are costly, but they are far less expensive than any other form of advertising.   You also have the option of controlling who sees your ad campaigns and who doesn’t, allowing you to target more qualified leads for less money than you could with any other traditional advertising strategy. The best part is that you get to establish your own budget. When your ad campaign runs out of funds, it will cease to run. There are no hidden costs or costs that arise unexpectedly.