With 69% of the U.S. population regularly using social media platforms, it's estimated that in 2019, the average person had 7 active social networking accounts (people aged 55-64 had 4.6 and those aged 16-34 had 8.7). According to a report from GlobalWebIndex:
Daily, we spend around 2 hours and 15 minutes on social media;
98% of people have at least one social network account;
90% of people surveyed use at least 1 of Facebook's central 4 services;
50% of internet users use WhatsApp and Facebook Messenger.