This campaign was first announced by Indian Prime Minister, Narendra Modi during his 15 August 2015 address from the Red Fort, in New Delhi. Later on January 16, 2016, the Government of India formally launched the Start-Up India initiative celebrating the entrepreneurship spirit of countrys youth to unveil the Start-Up Action Plan. Start-Up India programme ensures the governments support to the people who want to revolutionize Indias massive consumer industry with creative ideas and products promoting Make in India policy of the government.