Business Insider says LinkedIn is becoming increasingly popular for people sharing authoritative content. This makes it a great place for businesses to promote their brand through their company page. In addition, with two professionals joining the platform every second, businesses have access to a growing audience of prospects. LinkedIn is a proven source of high-quality leads that can be engaged and converted into clients or customers. Also, the platform has many tools to help businesses find, engage, and close leads, making it a valuable tool for business growth and success.