Social commerce is a type of e-commerce that involves using social media platforms to buy and sell products and services. This can include anything from shopping through an online store directly on a social media site, to using social media to research products and read reviews before making a purchase. Social commerce takes advantage of the social aspect of social media by allowing users to share products and purchase recommendations with their friends, family, and followers. By integrating shopping into the social media experience, social commerce has become a popular way for businesses to reach consumers and for consumers to find and purchase products they are interested in.