‘Optimizely Welcome' (now known as Optimizely Content Marketing Platform) was formed from Optimizely’s acquisition of the ‘Welcome’ brand and software. Originally going by the name of ‘Optimizely Welcome’, the platform has continued to evolve at a rapid pace parallel to the rest of the suite. The renaming came in early 2023, describing exactly what the product offers, whilst maintaining the high quality that ‘Welcome’ was renowned for. The CMP was named a market leader by Gartner for the sixth consecutive year in January 2023. The Optimizely Gartner Magic Quadrant results highlights the capabilities, and potential that working with the right platform can have on your organisation's digital marketing.