The final tactic to use for brand new businesses is outreach.
Finding the right people and connecting.
Not necessarily selling anything but trying to establish a professional connection.
LinkedIn is a great tool for this kind of outreach.
For product-based businesses, this could be executives of businesses or managers of distribution companies.
It is important to grow your network with the right people through outreach.
Remember, the best way to get someone to care about you is to show that person you genuinely care about them.