Based on my experience and the experiences of others, projectors should avoid cold calls, cold emails, and direct messaging. It is a complete waste of energy and time. Sometimes coaches who are unfamiliar with Human Design will encourage their Projector clients to reach out (send people a message through email or DM) to invite prospective customers to a call. The coach's intent may be positive, but it's the wrong strategy for Projectors. Reaching out in DMs is hard unless there has been some invite to connect and collaborate previously. Every time I've tried to do cold outreach/DM people, I feel uneasy in my body and get poor results. You may have experienced something similar. Here's what I've found has worked best for me over the past 10 years: - Teaching/educating through speaking gigs and guest podcast appearances - Offering helpful feedback and insightful remarks on other people's social media posts (I feel this is an often unappreciated technique). You can create invites for yourself by putting yourself in places where you'll be around people you'd like to work with, and then be the lighthouse (shine your light by being helpful and giving great advice)!