Growth marketers are top-level employees, and they can be considered a member of the executive team, sometimes comparable to C-levels, sometimes just below them. They're responsible for high-level strategic vision, long-term planning, and the short-term actions used to implement those long-term strategies. I find that this long-term vision differentiates a company between a small, struggling business and a successful long-term endeavor. Small businesses often operate month to month and sometimes even week to week. Their budgets are tight; they don't have the time or energy to devote to marketing, experimentation, or metric monitoring. They might not have room in their roster to hire someone to do it, even though it would be a smart move.