In my current position I was appointed the lead of a project in which we were marketing a client’s newest product. Since it was a digital program, I thought it would be best to do heavy social media marketing. After brainstorming with my team, we came up with the marketing concept and tested it on a select online test group. The test was a success, so we then began the full scale marketing campaign. I designated the various aspects of the project to different team members according to their strengths and oversaw the full implementation of the campaign until the end. The product was well-received in the target market, and is still heavily utilized today.