We spent many years thinking about and designing a rice cooker with functions that were most appealing to people that love Asian food with the core emphasis being based around cooking great tasting rice. We decided that the cooker would not only have to function extremely well but look great and have superior reliability comparable to the Zojirushi brand of rice cooker. Every part of the cooker from the display panel, moulded materials, inner bowl, packaging and instruction manual was designed with meticulous detail to ensure that customers would get the very best value for their money. The factory we chose to manufacture Kumo also manufacturers highly thought of brands like Cuckoo, Cuchen and Tiger. We have extensively tested Kumo and we conducted blind taste tests with the Yum Asia team and we are all in agreement that Kumo produces rice which is every bit as good as the rice from a Zojirushi! We also included several features that aren’t usually available on small rice cookers, like a steaming function.