To write a service page that converts, it is essential to first understand the prospect's awareness level. By implementing the two parts of awareness – problem-awareness and solution-awareness – you can tailor your content to effectively address their needs and showcase how your service can solve their problem. Additionally, conducting thorough audience research will provide valuable insights into their preferences and motivations, allowing you to create a page that speaks directly to their interests. To further enhance your page, surveying your competitors and conducting keyword research will help you identify gaps in the market and optimize your content to attract organic traffic. Ultimately, finding the right balance between showcasing your brand and addressing the customer's needs will ensure that your service page is compelling and drives conversions.