Automations are a great way to nurture leads through email marketing. They also put lead nurturing on autopilot. thTy can set the tone, inform and educate the client and keep them engaged when they are most interested in your product or service. Cart Abandonment Emails are great for nurturing bottom-of-funnel leads. Anytime a lead adds a product to their cart but doesn’t complete the purchase, they receive emails prompting them to finish their purchase. CA emails have an average conversion rate of 18%. Welcome Email campaigns are great for nurturing leads at the top of the sales funnel. When leads are first exposed to your business and join your email list, you can send them a series of emails that introduce them to your company and all that you have to offer. You can also incentivize first purchases by sharing a first-purchase discount in your Welcome Series.