Multi-channel marketing and omnichannel marketing are marketing strategies that businesses use to interact with customers through multiple communication channels. The main difference between the two lies in how the channels are integrated and managed. In multi-channel marketing, the channels operate independently, with each communication channel conveying a separate message. In contrast, omnichannel marketing focuses on creating a seamless experience for customers across various channels. Omnichannel marketing ensures that customers receive a consistent experience and easy interaction on every platform, thereby creating a deeper connection between the brand and customers.