Measuring the performance of a conversion optimization (CRO) campaign can be done in a variety of ways, but one reliable method is through the use of Google Analytics. By setting up conversion goals and tracking metrics such as bounce rate, time on page, and pages per session, marketers can assess how well their CRO efforts are performing. It’s important to note that conversion rate is not the only metric to consider; oftentimes, a lower conversion rate may actually indicate a more successful campaign if it results in higher-quality leads and conversions. Measuring CRO performance also involves analyzing user behavior and assessing changes in website design and messaging strategy. By continuously monitoring and adjusting these elements, businesses can ultimately increase conversion rates and improve overall performance.