It’s impossible to say which type of lead is the best for you without knowing more about your business. Nonetheless, there are a few distinct differences between telemarketing leads and digital leads. Digital leads typically have a better user journey. Due to this, the response rate and engagement rate is often much higher. In addition to this, they’re often much more qualified. However, this does come at a cost. So how you handle these leads is a key factor to whether digital leads will work better for you.