Markets is all about localization. It’s a collection of features designed to optimize and localize storefront experiences for international markets. These can be activated à la carte based on each merchant’s needs and global selling strategy, and applicable fees are charged per transaction.
Markets Pro is all about simplifying your international operations to sell with less complexity and risk. It’s an expansion suite of features that removes much of the responsibility of cross-border sales management, because Shopify handles those aspects instead of the merchant. Markets Pro features are bundled with the Markets localization tools under one transaction-based fee, so merchants using Markets Pro also have access to all features offered with Markets.