It looked hip and appeared at the same time as running became a popular American hobby, thanks to Bowerman and his 1967 book "Jogging." When Knight and Bowerman stopped importing and distributing running shoes via Blue Ribbon Sports and founded Nike as a designer and manufacturer of sports shoes, the Cortez silhouette remained. It may not be the most innovative shoe design, but it is one of the most recognizable. Nike started out manufacturing basketball shoes, but they soon expanded into other categories including track and field events such as running. The Cortez was one of the company's first successful designs and remains their best-selling model to this day. In 1978, the Nike brand name was made famous by former college football player and coach Bill Bowerman. He is known for creating the original Nike shoe, which features his wife's name instead of his own because he wanted to make sure that nobody stole his idea. In fact, he originally called the shoe "The Wigwam" after an Indian tribe that lived near where he grew up in Oregon. Bowerman also invented the huarache, a barefoot running shoe, and the classic court sneaker. In 1991, he established the Bill Bowerman Award for Women's Fitness to honor people who have made significant contributions to athletics while supporting women's health and fitness.