SEO is an art (a worker puts his back into it, a craftsman puts his head into it, but an artist - an artist puts his heart into it!). Anyone can get a website ranking, but the key is to get your website ranking for search terms used by customers looking for your product or service. We at Due North, analyse search trends and determine the intent behind them (this involves our head). Then we'll work with you to align your website and online assets to address these trends (this involves our back). We'll also work with you to ensure your website is awesome, easy to use and adds value - so when people come to you, they convert (and this involves our heart).