The best way to make your beard soft is to use beard care products regularly as part of your usual beard care routine. Beard conditioners are designed to moisturize and soften your beard after you shampoo between 1 to 3 times per week. Beard oil can be applied daily to a clean, damp beard to condition and soften it. And beard balms can be applied daily as well, if you want to condition and style your beard at the same time.