The hard truth is that people are not always reasonable in this day and age, and sometimes they choose to take out their frustrations in ways that damage other innocent people. This is most commonly seen with disgruntled customers. They didn’t get the product or service they were expecting, so instead of reaching out to the business to figure out what went wrong, they immediately saw red and decided to initiate their own at-home smear campaign. This means multiple negative reviews that are often accompanied by some type of social media slander.
To take it further, we have repeatedly seen unreasonable customers make multiple fake profiles to exact their vengeance further. They might also bring their friends and family into the situation to further the amount of damage they are inflicting. It’s a sad truth, but it cannot be tolerated. This is why many businesses have decided to take their online perception into their own hands and eliminate negative and unwanted content.