For making any advertising campaign a grand success, one needs patience. Google will start to serve your ads and collect data once your Google Ads account is activated. Donâ€t rush to see leads start flooding in once you have set up the account. Instead, it takes 2 to 4 weeks for your Google Ads campaign to gain traction. Donâ€t make too many changes during your second or fourth-week to your Google Ads account. You should focus more on CTR (click-through rate) factors such as keyword relevancy of ads, website load time, and landing page relevance.