The most common mistake companies / brands make on their social media is not having a social media marketing strategy in place. Without a strategy, the companies will not achieve the desired outcome from social media, even if they would be posting on all social media platforms.   An effective social media strategy will help companies avoid mistakes like having vague objectives, incorrect target audience and unclear messaging.   The other common mistakes companies / brands make is: Making content that does not resonate with their audience Not having a strong call-to-action in their social media posts Don’t engage with their audience Fail to address negative comments  Don’t measure their social media matrices.   If companies / brands add value and build relationships, they will start generating leads on social media.   We can help you build a strong connection with your prospective customers that can help companies / brands achieve their social media goals.