The rising interest in digital art due to the pandemic-induced lockdowns also helped NFTs reach a mainstream audience.NFTs enable digital content creators and owners of IP (intellectual property) to monetise their work or assets without a 'middleman' and earn a royalty every time the NFT is resold. "NFTs gave the ability to make digital assets scarce and verifiable. NFTs fractionalise digital content and make it tradeable making IP liquid.NFT buyers and collectors across the world collect NFTs for their uniqueness and rarity. The more unique and rare it is, the more its holding value is and subsequently, its demand in the secondary sales market as well.