Inbound marketing is about converting visitors to customers. It’s also much more than just that. Certain parts of your investment can be tied back to metrics to show positive or negative ROI. Inbound is also about positioning yourself as a thought leader and providing your prospects and customers with value – two things that are crucial for the health of your business but can’t be tracked.
The Basics of Marketing ROI: Closed Loop Reporting
Why Marketing ROI isn’t Always a Guarantee
A Foolproof Formula to Calculate Marketing ROI