In today’s rapidly evolving business environment, organizations need to adopt a customer-first mindset. Customers want to communicate with businesses on their choice of medium. This means that best practices are for businesses to employ a multi-channel communications strategy. GP Techware offers solutions that have been developed with intuitive, user-friendly, point-and-click unified messaging management systems with capabilities such as two-way text messaging, voicemail drops, live call transfers, email, Messenger, and website chat-to-text messaging. This enables organizations to quickly respond to prospects and customers quickly regardless of the communications channel. Also, no one likes repeating themselves, and this is a reason why the history of all inbound and outbound communications with every customer and prospect is stored and displayed in the unified messaging system.