There are several types of graphic designers, who can specialize in different areas: advertising graphic design, editorial graphic design, web graphic design, visual identity graphic design, etc. Depending on the type of project you want to undertake, you may need to hire a graphic designer specialized in a specific field. For example, if you want to create a visual identity for your company, you may need to hire a graphic designer specialized in visual identity. If you want to create a promotional brochure, you may need to hire a graphic designer specialized in editorial graphic design.