The average cost for a print newspaper ad in 2024 is $756.40 for a one-inch column, black-and-white ad. Meanwhile, the average cost of a billboard ad is $73,887 for a four-week campaign and $200 to $5,000 per week for a radio ad. You can expect to pay much more for TV ads—$500 for a local ad spot and up to $200,000 for a national ad spot. Digital ads typically cost less than 50 cents per click.