Web scraping, in the words of the layman, is collecting web data. Web Scratch Data retrieves information from various sites by accessing the World Wide Web using a hypertext transfer protocol, or using a web browser. You can collect data from the many social platforms like Twitter or Reddit and scan for comprehensive sentiment analysis and market analysis. Scratching data tells you what the biggest influencers are talking about, what the population wants and is looking for in different products, and how many people are responding to different variations of strategies. Data collected can also be used to analyze the competition. Content is a major pillar in modern marketing and blogging, and web scraping can help drive steady traffic to your site with evergreen content. Email marketing may be considered ancient, but no one can doubt its effectiveness. Web scraping helps build a good email marketing list, which makes all the difference between success and a failed marketing decision. Web scraping is becoming increasingly relevant for building effective marketing strategies. Sight Love uses web scraping software to gather necessary data across social media platforms that help us build tactics and conduct marketing in a constructive manner.