As a business owner, it is essential to answer customer questions quickly and thoroughly. This will help build trust between you and your customer, leading to more sales and customer retention. In addition, it’s also important to reply to customer emails within 24 hours so that customers feel satisfied with the service they’re getting. Doing these things will show your brand values and reinforce your trust in your customers. This will create a positive feedback loop wherein customers are more likely to refer friends and family members to your business.