Geographic targeting is also known as geo-targeting. It lets you redefine and refine your Google ads and PPC ad campaigns. You can attract local customers easily within a certain radius that you are targeting. If you want them to visit your physical clinic or facility, it is very easy to do that by leveraging geo-targeting. There are standard options in Google ads that allow you to start geo-targeting in a particular region. It helps you collect highly qualified leads which lets you gather quality scores and save you money in the long run.