Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include: Learning about your target customers and what they like about your business Writing a slogan that emphasizes what your customers like about your business Assessing the strengths and weaknesses of your company and your competitors Choosing which aspects of your company you want to highlight Creating a logo that matches your business and corporate goals