How to do a social media audit in 9 steps 01 Create a spreadsheet. ... 02 Define goals of social media strategy. ... 03 Create a list of all your social media profiles. ... 04 Make sure your branding is consistent. ... 05 Identify the social media metrics that matter. ... 06 Identify content that matters. ... 07 Conduct sentiment analysis. More items... 14 Mar 2022