Artists need to use social media correctly as it allows them to reach a colossal number of people and potential fans. Therefore, the artist should focus on marketing and achieving as much traffic on their pages as possible. Each social media platform has its algorithm that you should use accordingly. Once you've broken through the initial barrier of hitting your first major milestone on a particular website, the algorithm starts working for YOU! For example, Tiktok views and interactions will get you on the 'for you' page, meaning you will get even MORE views and interactions. This is the cycle you should be aiming to maintain. The same goes for the other websites, with some minor adjustments to each. This means that as long as you focus on expanding your reach and audience, you should be able to get somewhere! The best ways to maintain that would be to have ads running (with a targeted audience), and it is also maintained by making sure that your work is constantly gaining attention (through either views or plays or likes or re-shares). It is also important to note that an artist should never focus on just one platform and ignore others; this is often a grave mistake committed by rising artists. You never know what one website can offer you that another may not be able to. At the end of the day, it's all about how well you can promote your music and profile. And luckily for you, there are a ton of ways of promotion! Music promotions can be performed in a multitude of ways, one of which is through purchases. YouTube views, for instance, can be purchased to drastically increase the likelihood of a video appearing in viewers' list of recommended videos.