There are so many different types of content including blogs, visual images, videos, audio, animation, ad banner, etc. You have to consider the right format that will also be encouraging your target audience. This is why marketers intend to learn audience behavior to integrate the right type of content into their marketing strategy. Understanding the effective type of content makes a huge sense. According to HubSpot, here are some quick content creation statistics for you.
In 2020, 89 percent of content marketers plan to employ blog posts as part of their content marketing strategy.
Video content surpasses blog and infographic content as per users’ demand in 2020. Users find more attraction to engage with video content.
Infographic content is listed in the third position as the most effective type of content.
Publishing eBooks on a specific genre have got a huge response from the audience.
You can also consider case studies, white papers, checklists, interviews as they are so effective and mostly used in recent content marketing.