Digital marketing refers to strategies implemented through digital channels like websites, social media, email, search engines, and online advertising. It offers the advantages of targeted reach, real-time tracking, interactivity, and personalization. Traditional form, on the other hand, involves offline tactics like print ads, television and radio commercials, direct mail, and billboards. While traditional marketing has a broad reach, digital one allows for precise targeting, data-driven insights, and cost-effective strategies.