In a sales context, conversational intelligence comprises all the tools, techniques, and technologies for analysing interactions between a company and its prospects/customers. Contrary to popular belief, conversational intelligence isn’t limited to artificial intelligence tools. On the contrary, humans use it on a daily basis to evaluate the quality and content of our conversations. In the context of a sale process, conversational intelligence is the ability of a salesperson to extract vital information from an exchange and choose the right timing for the closing.AI-based conversational intelligence systems generally use machine learning algorithms to analyse and interpret the data collected (call recordings, emails, instant messaging…).