Not every use case requires developing a complex, human-like bot. However, with the rapid growth of the chatbot market comes the need to differentiate oneself and offer a solution one step ahead of the competition. Here are the most sought-after features in a conversational chatbot: Natural language understanding and sentiment analysis Ability to continuously learn and improve Integration with backend systems (CRM, CMS, ERP, HRMS) Support of multiple communication channels (email, chat, voice, social) Fallback to a live agent Real-time analytics and reporting