What matters most in selecting whether a bespoke or template-based site is appropriate for you is whether you're looking at cost or investment. Even though a custom website may be more expensive today, it will be beneficial for your business now and in the long run and will be of far higher quality. However, a template site is (literally) not made for your requirements and will eventually need to be rebuilt, costing you more in the long run. It will allow you to establish an online presence much more quickly and for a considerably lower initial expenditure.