If you are looking for the latest in design and look, Oxo Good Grips stands above SoftWorks products. However, since the retailers selling SoftWorks products also demand good-looking products from Oxo, you won’t see a significant difference when it comes to appearance, quality, or performance.
Oxo Good Grips has a very similar product selection, although the selection is larger, to SoftWorks. Oxo Good Grips products are primarily sold at specialty stores, while SoftWorks products are sold in more mass retailers.