Why, through the incredible power of magnets, of course! Our lashes contain 6 discreet micro-magnets, with iron oxide as the active ingredient in our magnetic eyeliner. While it might sound a bit scary, iron oxide is commonly found in lipsticks, eye-shadow, foundation and eyeliner tattoo inks. Our ingredients are safe and compliant with the TGA and the AICIS. Created by our pharmacist, cosmetic chemist and naturopath, our products are completely safe and made to Australia's strict quality and safety standards. Our products contain no parabens, urea and latex.