Wordpress. It's favored by Google and the SERP's as a blogging platform. The benefits are that it's flexible with the different themes and builders. Different plugins can be added depending on the type of business you have, such as a shopping cart. The drawbacks are: if you add to many plugins, the website can get bloated and have slow load times, and that will affect how well you rank in the SERP's. Additionally, hackers love to break into the sites, so comprehensive security needs to be installed, and really good hosting is needed for speed and security