The power of public relations can help you expand into other countries as well. Raising awareness through media coverage in a new country can help you boost leads and sales and ultimately allow you to expand into an area that has a proven market for your business without too much initial outlay.
PR done right can lead to a boost in online traffic to your website. Each site visitor is a potential customer, and the more visitors you have in a month, the likelier it is that you will generate more sales.
By contributing a story or an article to a potential customer’s favorite news platform, you can both directly appeal to them as a customer and also form a relationship with them. Typically, the more your voice is heard, the more credibility it has and the more others will listen and take action.
When done right and done consistently, your various stories can go toward increasing your SEO if you are organically mentioned on various online news sites