The most direct way Google Ads can grow your business is through creating successful search campaigns. The reason for this is simple, Consumer intent. When someone searches “Dog daycare near me”, their intent to find and use a dog daycare’s service is extremely high. The consumer searched that keyword for a reason, and when their buying intent is high, it’s a perfect opportunity to get in front of them. By creating successful search campaigns that show up on the top page in Google, you are: 1) Increasing your chances of scheduling an appointment or consultation 2) Creating stronger brand awareness 3) Taking more real estate on the first page of Google