Geocoding addresses is the process of transforming location data to street address and back using robust & scalable geocoding APIs. Digital maps help you visualize location data on beautiful, scalable, and customizable maps for websites/ apps. You can have theme based static or dynamic maps to gain better understanding of your customers and their location and preferences. Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location.