Yes and no.
As previously mentioned, the common perception of linking is that they’re like a democratic vote. The more “votes” or links you have, the better you’ll rank. This is only partially true.
Google’s 2012 Penguin Update targeted and punished spammy link practices, and ushered in a new era of link acquisition that focuses on quality and value.
So you do want more links, but you want them to be high-quality links from trustworthy websites. And that’s where we can help.