You cannot of course deny that a marketing degree gives great knowledge. But, this is not necessary for our franchise partners in order to become marketing experts. You’re investing in your future by joining activ and this too involves training and accreditation to show your gained knowledge and expertise.  We run bi-weekly training modules for franchise partners which cover the most up to date trends and changes within marketing, as well as the basic fundamentals of business. Franchise partners are expected to attend training webinars or read up on the topics afterwards and complete subject assessment which means that they are a fully refined and accredited marketing professional.