There are a lot of things you can do to improve your job description. Consider some of these: 1) Write a story about the job and how it impacts the organization’s mission and values. 2) Provide a “day-in-the-life” viewpoint. 3) Use employee or community commentary about the company as appropriate. 4) Use color, infographics, or a different presentation of the information to make it visually interesting. 5) Ensure that it contains all of the information that objectively outlines the job expectations for the employee, and legal language to protect the organization.