It can be quite common for other design elements to overtake typography in terms of priority when working on a website design.
However, as the majority of content is text, typography is perhaps one of the most important things to consider when it comes to designing a website.
The use of good typography can make or break a website.
Not only does typography convey your message and content but it also portrays your brand and tone.
What your text says is obviously very important. But just as important is how it looks on the page.
First you need to make sure that any typography you use is easy to read. A font might look exciting, but if your user struggles to understand what it even says then it’s probably best to avoid said font.
That said, you do need your heading fonts to demand attention as well as communicate your brand identity and ethos.
For general copy its important you use a legible font, typically Sans Serif fonts are best on digital displays. You also need to make sure the size is appropriate – 16px is usually a good bet.
The main takeaway is to make sure you think long and hard about all typographical elements of your design. Use bold and striking fonts to demand attention for headlines.
Use legible easy to read fonts for body copy to communicate your message easily. For further reading on typography check out Buttericks Typography guide.