On-Page SEO: On-page SEO involves optimizing the content and elements on a website's individual pages to improve its search engine rankings. This includes optimizing meta tags (title, description), using relevant keywords in the content, ensuring proper URL structure, optimizing images, and improving overall website user experience.
Off-Page SEO: Off-page SEO refers to activities done outside the website to enhance its visibility and authority. The primary focus of off-page SEO is to build high-quality backlinks from other reputable websites, which signal search engines that the website is valuable and trustworthy.
Technical SEO: Technical SEO deals with the technical aspects of a website that impact its search engine performance. It involves optimizing the website's structure, making it easier for search engines to crawl and index the content, improving page loading speed, implementing schema markup, and ensuring mobile-friendliness.
Local SEO: Local SEO aims to improve a website's visibility in local search results, particularly for location-based queries. This is crucial for businesses operating in specific geographic areas. Local SEO involves optimizing the website's content with location-based keywords, creating and optimizing Google My Business listing, and obtaining citations from local directories.