A Digital Experience Platform, DXP for short, is a platform that enables companies to optimize the digital customer journey and the customer experience. It creates the foundation to manage all content and campaigns in a central hub. Today, almost every aspect of a business is digitized to some degree. Unlike content management systems, whose sole purpose is to create and manage content, a DXP is a platform that allows you to tap into all digital aspects of your business and leverage them to create a compelling customer journey from discovery to sale.