The high price of Gucci wallets is a reflection of the brand name, as well as the creative and design process. Houses like Gucci have a long and lustrous history as fashion leaders, experimenting in unique innovation and tailoring techniques. Designs can be like artwork, and production runs limited, creating exclusivity, aspiration, and scarcity, which also drive prices up. When you buy a Gucci wallet, it's more than just the product; it's the idea, the art, and the status as well.