Since 2018, we have been helping e-commerce businesses grow, and, based on our 5+ years of experience in Email marketing, we have developed a checklist of vital setups that should be prepared in advance to ensure that our campaign management is efficient.   For instance, email deliverability refers to the placement of an email after it is successfully delivered to the recipient’s mail server. Good email deliverability allows your emails to land in your recipients' main inbox (including tabbed inboxes, such as Google’s Promotions tab). Before you send the campaign, be sure that your email deliverability is on a good track.   Additionally, segmentation and list cleaning are important aspects of successful email campaign management. Segmenting your email list allows you to send targeted and relevant content to specific groups of subscribers, increasing the likelihood of engagement and conversions. List cleaning ensures that your email list is up-to-date and free from inactive or invalid email addresses, which can negatively impact your email deliverability and sender reputation.   While campaign management is the core of our services, we believe that taking care of these additional aspects will ultimately lead to better campaign performance and ROI for our clients.