The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.