It’s true that you don’t necessarily need PR to shape your audience’s perceptions. But companies invest in PR because it allows them to have a say in those perceptions.
Maintaining a strong public relations strategy can help you find opportunities to build and grow your brand. It allows you to create a relationship with media outlets, influencers, and other key people that can advocate for your company. Consistency in your public relations campaigns can help to reduce the cost, time, and effort of your marketing team without sacrificing sales and revenue.
Plus, it gives you a chance to establish emotional connections with your target audience. Emotional connections can be powerful in terms of building brand loyalty. As mentioned previously, people buy from brands they like, even if those brands cost more!
Of course, we also have numbers for you to underline the importance of public relations for a company. Check out our blog about the 20 most important PR statistics for 2022.