Conversational display ads combine the power of 2-way conversation with the scale and precision targeting of Display advertising. Conversational display campaigns integrate your Spectrm chatbot with the Google Display network to meet customers where they already are on the web. These special conversational display ads, called AdLingo Ads, load a chatbot directly in the ad unit that can guide shoppers and recommend products in real-time. Generate demand and qualify leads in chat. Build brand awareness or educate consumers about complex products and services. Make it easier for your audience to find the most relevant content to move them quickly through your marketing funnel. There are many ways to use chatbots in conversational display ads using AdLingo. These chatbot powered display ads solve customer acquisition challenges and drive high-quality engagement at an unprecedented scale.