While having an email marketing strategy is an effective marketing technique, it may also help you increase sales. Most marketers think email is their most important source of ROI, and businesses that employed segmented marketing saw a massive rise in income.
Email campaigns may be used to promote products or services, persuade buyers to shop after they’ve abandoned their carts, or give customers unique offers.
Your promotions may simply contain messages urging a purchase from potential customers who have agreed to receive your email updates, making them more likely to buy from you. Email marketing may also be used to automate a piece of your marketing funnel, which can help you to grow sales.