Yes, a millionaire is still considered rich, but it's important to remember that being rich is relative to the cost of living in a given area. When Canadians were asked how much net worth they would need to feel wealthy where they live, the average figure was CAD $1.3 million, with residents in Ontario citing the highest figure of $1.5 million and those in the Atlantic and Quebec regions citing the lowest figures of $898,731 and $925,738 respectively.