The largest NIL deal in college football belongs to Najee Harris of Alabama. The Crimson Tide star running back signed a deal with Adidas worth a reported $2.7 million. The agreement is the most lucrative of its kind for a college football player, and it could set a new standard for future deals of this nature. It's also notable because it's the first time that a major shoe company has given an athlete an endorsement deal that includes compensation for their NIL rights.