You must first improve your account structure if you want to optimize your Facebook ads. Next, you should choose if you want to run an engagement campaign, sales campaign, or awareness campaign. After that, you should post ads while keeping in mind your company's goals and target your audience by emphasizing shared characteristics. Remember that you are attempting to reach those who are more inclined to click a link. Therefore, make sure that your content, target audience, and business objectives are all in sync.