SEO is a cost-effective marketing strategy compared to Google Ads.With Google Ads, you can get results quicker. But once you stop running ads, you will also stop getting enquiries.You have to keep investing to generate enquiries and leads with Google Ads.With SEO, it takes time to improve rankings, but this is a more sustainable strategy because you don’t have to invest every time to get leads.If your NDIS business has been in operation for more than 2 years and is looking for ways to expand, we recommend investing in both SEO and Google Ads.