“Drug rehab” also carries a negative stigma. When people hear the term “drug rehab,” they tend to think of celebrities or public figures whose recurring battles with addiction are broadcasted and openly criticized. Individuals should be encouraged to seek treatment for their addiction rather than be discouraged and shamed by negative public opinion. We use the term “residential treatment” because it reinforces the fact that addiction is an illness and focuses on the treatment provided to help individuals overcome their addiction.