A content strategy is a plan that outlines how you will create, publish and distribute content to achieve your business goals . It’s important to have a content strategy in place before you start creating content, so you can ensure that all of your content is aligned with your goals and reaches the right audience .
There are many different types of content, and each type has its own set of goals and audience. When creating a content strategy, it’s important to first identify the goals of your content, and then determine the best way to reach your target audience.
Your content strategy should also take into account your resources – both people and financial – and how you will create and publish your content. You’ll also need to consider the media you will use to distribute your content, such as websites, social media, email newsletters, etc.
Creating a content strategy can be a lot of work, but it’s worth it in the end. Having a strategy in place will help you create better content, which will in turn help you achieve your business goals.