Content writing is much more than just transposing information onto paper or digital formats; rather, its primary focus lies in developing material that resonates with both readers and search engine optimization (SEO). The idea behind SEO is simple: SEO-friendly articles should contain keywords that are placed wisely throughout the text so that they appear prominently on search engine pages when individuals type relevant queries, enabling website owners and bloggers to gain higher ranking positions within SERPs (Search Engine Result Pages). In addition, content writing also places emphasis on creating engaging and high-quality pieces that inform, educate, or entertain readers, prompting them to take action and click through to a webpage. On the contrary, other forms of copywriting, such as advertorials and press releases, tend to be more focused on providing sales pitches and factually accurate information, respectively.