Yes, indeed they can. Magnesium Cream conditions, hydrates and protects the skin barrier with nutritious plant butters, extracts and oils. Magnesium attracts moisture, and also helps to keep the collagen, elastin and muscles of the face in good condition, via gentle massage to promote blood circulation and delivery of nutrients to cells for regeneration. Use gentle circular movements for the face, neck and décolletage. More information about the different Magnesium Creams is here.