Research shows that despite good intentions, government aid and several conventional charitable organizations have been unsuccessful in effectively reducing poverty in Africa. In fact, these initiatives have inadvertently contributed to an increase in poverty by undermining local industries, fostering reliance on handouts, and diminishing individual self-esteem. A new and innovative approach shows genuine potential for breaking the cycle of poverty. The Maasai Girls Rescue Center is adopting an entrepreneurial approach that aims to replace the chains of poverty with financial autonomy.