Visual elements garner nearly 1.5 times the amount of engagement as text-only content, but only if they’re used the right way.
Make the most of professional photographs by:
Optimizing them for the media they’re posted on so they download correctly
Using them to convey core attributes of your brand, service, or product at a glance
Giving potential customers a “behind-the-scenes” glimpse of your brand
Creating an emotional connection with them using authentic images
Short, compelling videos on your website or social media platforms engage users longer than text or static images alone and can boost your search engine rankings dramatically. Add them to your landing pages and you could see double-digit increases in your conversion rate.