We already mentioned that the right fit is so important when it comes to shopping for activewear; it’s the difference between customers leaving your store with a purchase they’re looking forward to trying on again, or leaving feeling deflated because things weren’t quite right. So where possible, look to stock a range of sizes that are as inclusive as possible; this is an area you can really one-up the bigger sports stores, which still aren’t great at making their sizing inclusive.
We know carrying a lot of sizes can present a sell-through rate challenge for smaller businesses. But with the option to send anything that doesn’t sell back to us for a refund (within 60 days, provided it’s your first time buying from that brand), you can test the water initially with multiple sizes, and adjust the size mix you buy in the future accordingly.