It lasted about two hours before it faded completely. The color only lasts about a half-hour, but the shine and glossy feel still linger. However, I was drinking coffee while I was wearing this gloss. If you don't eat or drink anything, it will likely last longer. You will more than likely need to reapply it throughout the day as I did. However, I'm reading that the nude shades, such as the Praline one I used, are the ones that last the shortest. The darker and pigmented ones last longer.