Repairing a Google reviews reputation takes time, effort and a clear strategy tailored to your needs. Every business and every business’ reputation is unique and requires a unique approach, which will affect how long the reputation repair process takes. For businesses with severely damaged reputations, full repair could take as long as year. But even for businesses that are already reasonably well-positioned, it can be months before they begin to see the results they want from the campaign. This is largely because Google reviews reputation management requires changing the behaviour of individual customers, encouraging them to leave good reviews when they have a positive experience with your business.