Aside from being delicious, Melbourne's hot jam-doughnut obsession started with the friendly, yet open rivalry between Melbourne's most iconic doughnuts shops, 'Dandee Donuts' and 'American Doughnut Kitchen'. This rivalry began in the '60s with the inception of the two rival doughnut shops, who have since travelled out to any major event in Melbourne for the past 60 years to spruik their baked goods – and the MCG is no exception. As such, hot-jam-doughnut vans at the MCG on game day now seem as natural as mountains.