MACH stands for Microservices, API-first, Cloud-native and Headless. All MACH principles have in common that your applications can be developed and adapted faster, more flexibly and more reliably. The headless principle, for example, allows you to customise the storefront of your online shop without having to interact with the back end. The microservices approach brings together small, independent components to create sophisticated applications, while the API-first principle decouples data exchange between different systems. This way, you benefit from a comprehensive cloud infrastructure. As a result, you can respond to the needs of your customers and your company in next to no time.