If we do not obtain the milestone guarantees as set forth at the start of the SEO campaign, we will refund you the money that we have collected. We do not believe in charging our clients for work that is of no output value. As a general guideline, we are supposed to achieve 10% of keywords when we are 3 months into the SEO campaign, 30% of keywords when we are 6 months into the SEO campaign and 60% of keywords when we are 12 months into the SEO campaign.