We’ll get into more specifics in a minute, but the first thing to think about is the number of options available. You want to have just as many choices for your sports betting clients as the major casinos offer theirs. You might offer smaller betting limits, depending on how much cash you have to pay out winners, but you want to be able to offer your bettors the same breadth of choices when it comes to sports, props, and other options. If you don’t offer very many choices, the bettors you have will jump to the sites that do.