Packaging companies prioritize product safety during shipping and handling by employing various strategies. They design packaging solutions that provide adequate protection to products, considering factors such as fragility, weight, and potential hazards. Packaging companies may use cushioning materials, protective inserts, or custom-designed packaging structures to safeguard products during transit. They also conduct rigorous testing to simulate shipping conditions and ensure that packaging withstands potential impacts and environmental factors. By following industry standards and best practices, packaging companies aim to minimize the risk of product damage and ensure safe delivery to end customers.