Demand generation grabs the attention and gives people a reason to get thrilled about your
services and products. Then lead gen comes in and gathers up the people who are interested in
your brand. you need to keep the actual purpose of your marketing efforts. Demand generation is
not always a good option for lead generation because sometimes individuals do come to your
website but don’t provide any information like an email address or phone number. Lead
generation companies can help you with that.