Data Trust exists when decision-makers and analytics professionals can believe what they are seeing, because: Data Governance has answered the questions about the meaning of the data and what it should be. Data Literacy has provided the users the information and knowledge necessary to do high quality analysis efficiently and effectively. Data Quality tracks the data through the lifecycle, ensuring that the data you are working with is correct and fit for use. Your Business Culture has evolved to support these data trust investments & processes and utilize the learnings to make quick and confident business decisions.