It depends. There are many ways to measure the sustainability aspects of a print-on-demand company.
One metric that can be used to compare Printful and Gelato is the number of products fulfilled in the same region. More than 85% of the Gelato print-on-demand products are fulfilled locally, while Printful’s locally fulfilled product share is around 84%.
While there is a difference, it’s not significant enough to consider Printful or Gelato the more eco-friendly print-on-demand company.