n that drives production and postproduction. It would be like trying to build a house without architectural and technical plans. During video pre-production you:
Determine the goal
Develop content
Decide on a style or treatment
Vet interviewees
Scope out locations
Create a budget
And more.
During production, you make the plan come alive. You write the script, shoot the video, create sample graphics or animations. You record soundtracks and find music, if needed.
Post-production is where the magic happens. In the editing room, the audio track is assembled. Decisions are made about what interview clips and b-roll shots are used. Graphics and animations go from concept to completion. Final files are created. A good video production company will archive all raw video and completed deliverables.