Results of a YouGov survey held every March from 2022 to 2024 showed that TikTok users across all age groups primarily used TikTok weekly to view fun content.
Reasons for Using TikTokAll (18+)18-2425-3435-4445-5455+ Watching fun content50%52%48%44%58%54% Sharing "entertaining/interesting things."38%45%43%35%29%29% Keep up to date with celebrities31%38%35%32%29%26% Stay updated with news31%34%35%30%23%21% Follow interesting people or industry experts29%32%29%28%22%20%