On-page SEO deals with keywords, tags, and descriptions to make your site friendlier and more visible to search engines and users. This onsite optimization comprises modifications on your title tags, meta description, header tags, and unique content with target keywords.
Other important aspects of on-page SEO include implementing structured data markup, optimizing images and videos, improving page loading speed, internal linking, and creating an XML sitemap. It is also essential to ensure that the content you produce is relevant and up-to-date with the latest industry trends. Additionally, having a user friendly website with  easy-to-understand navigation will help visitors have a pleasant user experience. This can help to reduce bounce rate and generate more conversions.