While Lilly Singh isn’t regarded as your typical beauty influencer, Olay entered into a multi-year, seven-figure deal with her as the international face of their brand. Her talent agency, WME, played a huge role in her rise to “non-beauty beauty influencer stardom”. That being said, she’s still better known for her content that she shares on YouTube. She’s one of the top female YouTubers and best known for her spoof videos and satirical rants. She’s also written a book and released a documentary film.