In a word, personalization. A 2021 study of the funeral industry from Sundale notes that “Baby boomers and seniors are seeking services that provide a connection to their loved one, as well as services that are a celebration of life.” Meaningful funerals are built on three pillars:
Congregation – the gathering of loved ones, both in person and remote, to provide support and to draw strength from one another.
A venue for quiet contemplation – where loved ones can openly express their grief in a non-judgmental environment.
Personalized Touchpoints and Permission – such as photographs, tribute videos, and eulogies that put the life that was lost into context and permission to depart the service happier having had those memories than sad having had to say good-bye.