Email marketing is a type of direct marketing where you send emails to your clients to promote your products or services. It can be a way to raise awareness about your latest offers (and special promotions) or increase customer loyalty by providing insightful content with answers to their issues. Basically, you can see it as the evolution of direct mail where companies would send letters directly to their customers’ addresses.
While businesses are the ones who use this kind of marketing tool the most, it can be used by everyone. Bloggers can share their latest or most popular posts, educators can send extra study materials to maintain their students’ engagement, etc.
Email marketing service providers offer platforms that allow you to come up with email marketing campaigns. They not only provide everything needed to send emails to your target audience, but they also offer tools to enhance your newsletters as well as create landing pages and web forms. Moreover, most of them come with a comprehensive analytics dashboard to help you understand what your subscribers do with your emails and how to improve your email marketing strategy overall.