Many brands and businesses, from emerging start-ups to multinational enterprises, use content marketing in their strategy because it’s proven to work. Strategic content marketing plans allow you to build on your content strategy, expand your reach, and do the following:   – Teach prospects and leads about your business, products and services – Improve conversions without coming off as hard-sell – Build meaningful connections with target audience and customers – Reduce marketing costs – Create meaningful connections with your customers and show them your business can provide their needed solutions