Content is the life-blood of marketing. — When done correctly, it’s the key to the lock of people’s attention. But you can’t just start creating content without in-depth research, understanding your target audiences, and looking at competitor metrics, performing in-depth research on keywords and semantic keywords, and strategizing the best approach for your client to start building on.
Here are the main components of a solid approach to content strategy:
Brand Assessment
SEO and Content Audit
Persona Development
Keyword and Competitor Research
Keyword Portfolio
Client Approval
Create Editorial Calendar