Generally, we rely on your clear, unequivocal and comprehensible consent as the legal basis for processing your Personal Data. This covers cases where you require us to process your data for the purpose of performing a contract with you, or accessing our services, raising a complaint for clearance of faults; whistleblowing; accessing any of our products or customer care services; or for use in our marketing, activation, promotional and advertising services. In any of the foregoing instances, we will seek your consent before we share your Personal Data with any third party for such purposes. With regards to what constitutes data subject’s consent, in accordance with the applicable laws and regulations, Pernod Ricard shall ensure that consent is freely given and is obtained following full disclosure of its intended use and without fraud, coercion or undue influence. Since the performance of a contract with you and provision of our services to you are conditional on your consent, we shall deem that you have granted us the free and express consent to collect and process your Personal Data when you fill any of our forms, access or create an account on our Digital Media, correspond with us by post, phone, email as well as other related medium/platforms. PLEASE NOTE THAT YOU HAVE THE RIGHT TO WITHDRAW CONSENT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA BY CONTACTING OUR DATA PROTECTION OFFICER. Please note however that the withdrawal of consent will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. Where we need to collect personal data by law, or under the terms of a contract we have with you, or to provide our products and our services and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (including to provide you with our products and services). In such a case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.