Influencers, especially child influencers, have a significant impact on their audience's purchasing decisions. Kids trust and admire these influencers, making them more likely to try out products recommended by them or showcased in their posts. However, brands must adhere to ethical guidelines when working with child influencers to ensure their safety and well-being are prioritized. As the influence of Gen Alpha grows, so does the need for responsible and thoughtful marketing strategies that respect the unique values and preferences of this generation.