Although often combined, marketing and advertising play two very different and crucial roles. While marketing focuses on finding the correct target audience for a business–the “who”–advertising focuses on the “how” of promoting the business to that target audience.
In short, advertising is an element of marketing, and you can’t have one without the other. While some companies specialize in one or the other, a full-service marketing and advertising agency does both, as well as everything in between, for a more cohesive marketing strategy. Using a full-service marketing and advertising agency ensures your business strategy maintains the same professional voice and branding across multiple platforms and channels, and that your goals are nested within each other for better, more sustainable results.