Afnan 9Am Dive is an Eau De Parfum, which means it has a higher concentration of fragrance oils compared to Eau De Toilette, resulting in a longer-lasting scent. On average, you can expect this fragrance to last between 6 to 8 hours on the skin, depending on factors such as your skin type, the environment, and application technique. For extended longevity, apply it to pulse points like the wrists, neck, and behind the ears, and consider layering it with a matching body lotion or oil.