A new website may take up to a year to rank high on Google. But this also depends on the niche of your website. A specific niche may rank sooner (for example, in the clothing niche: ‘outerwear’), whereas a broad and high-ranking niche (for example: ‘children’s clothing’) may take longer.  It also depends on how relevant Google thinks your website is. This relates to the number of keywords Google can find on it, which is why an effective SEO campaign can work wonders for any website! A user-friendly and easy-to-navigate website also helps to rank higher.