The PPC advertising costs on Amazon can not be determined across the board. Advertising costs are mostly charged by Amazon per click, hence the term Amazon PPC (pay-per-click). Click prices range from the low cent range to several euros per click - depending on the marketplace, product category, search term, ad type and ad positioning. For example, banner or product placement ads at the top of search results cost significantly more per click than ads displayed for the corresponding search term on page 2, 3, or 4.
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For a company, the Amazon PPC total cost is therefore determined by the sum of the clicks multiplied by the CPC (cost-per-click). It is recommended to rely on the expertise of a PPC agency or a PPC manager for Amazon in order to use the Amazon PPC budget in the most effective way.