Mental health is not the easiest or most comfortable topic to discuss, but that's exactly why the work you're about to embark on is so critical. Consider hosting an initial interest meeting advertised through your campus-wide email list, flyers, social media, and word-of-mouth. Ask professors to offer extra credit to attend. You can also write an op-ed for your campus newspaper to break the ice and invite people to the meeting. Once you have students' attention, talk about why this issue is relevant for college students, perhaps share why you personally want to get involved, and let students know that they have an opportunity to do something about this issue by joining Active Minds at your school