Many Automation Platforms have the track link feature, but there are more benefits of choosing UTM parameters to finally test the traffic sources. UTM stands for Universal Transverse Mercator that helps to effectively track the performance of your campaign. The UTM parameters are mainly the short text codes and act as a simple and reliable way to track the online traffic. With UTM parameters including a lot of benefits and being more efficient than tracked links, you can create your answer as - ‘ I would prefer UTM parameters over tracked links as they serve as a more advanced and reliable way to track the campaigns conversions and traffic.’ You can also support your answer with some real life examples.