As a business owner, it is important to ensure that your clients are happy and loyal. This can be done by using social media platforms to build relationships with potential and current clients, having a clear marketing strategy, being available to your clients at all times, and keeping up-to-date on industry trends.
Some effective lead generation methods businesses may find helpful are email marketing, webinars, or newsletters. By capturing leads from potential and current clients, you can continue marketing to them until the conversion rate is high enough for you to invest more time and resources into the relationship.