Virtual POCs and sales demos play a pivotal role in software sales by effectively showcasing the capabilities and benefits of a product. Sales demos are valuable for providing a comprehensive overview of the product to non-technical audiences, such as C-suite and management personnel. On the other hand, virtual POCs cater to the needs of developers, allowing them to experience the product hands-on and demonstrate its value to decision-makers. These tools enhance buyer understanding, build trust, and streamline the purchase process.