Because of the European climate. Back in the late eighties, the European Tour’s chief executive Ken Schofield was looking to take the tour to warmer climes. Around the same time, the ruler of Dubai, Sheikh Mohammed bin Rashid al-Maktoum, saw golf as a way to attract visitors to his burgeoning emirate, and so the pair agreed to set up a Middle East golf tournament. Today, there are six events held in the region, which make up 12% of the entire European Tour schedule.