Content marketing encompasses every piece of content that your brand releases. This could include blog posts, videos, or graphic material that lives on your website or other online outlets. Some brands or marketing agencies include their social media strategy in their content marketing. This can help synergize your brand message. However, social media content is content that is uniquely created for social media platforms such as Facebook and Instagram. There’s also a good opportunity to recycle content for social media purposes. If you want your content editorial calendar to include both website content AND social media content, let us know!