Creativity does not reside in one single area of the brain; many areas are actually involved. The frontal cortex of the brain is responsible for many of the functions that play a part in creativity. However, other parts of the brain impact creativity as well, including the hippocampus (which is important to memory) and the basal ganglia (which is essential in the memory of how to perform tasks). The white matter of the brain, which keeps the various parts of the brain connected, is also essential for creative thinking.