She calls herself “ probably the best designer in the world ,” and given her work and influence, she’s probably not wrong. Now reaching new heights as one of the world’s menswear leaders in normcore—an aesthetic she’s always brought to her designs, despite the recent trend— Martine Rose and her eponymous label consistently takes the banal and ordinary aspects of the past and remixes them to her one-of-a-kind taste, giving her clothes a thrifty-yet-new, boxy-yet-proportionate style. Raised in South London, she’s influenced by ‘90s rave, reggae, and hip-hop culture, directly importing her lived experiences into her work. By exploring how retro stylings and particular subcultures can be merged with everyday British wardrobe choices like technical jackets, sweatsuits, and white-collar workwear, she’s created an entirely new lane for herself, her brand, and the everyman.