All of our customers have different weight loss results on their tailored plans. We recommend for you to select a plan so you are on a daily calorie deficit of between 500 – 1000kcal per day. This will help you lose weight consistently. Our mission is to help as many people lose weight whilst enjoying the food. Some see a huge amount of weight loss within the first few weeks and others see slower but more consistent results. We have had customers lose from 1lb per week to 1 stone per week. However, our target for our customers is to lose 1-2lb per week.