The first step in using Google Trends is selecting your region. This will allow you to see which topics are trending in specific countries or regions around the world. You can also use this feature to compare multiple regions at once and identify potential regional differences in terms of what people are searching for online.
Once you've selected your region, you'll be able to enter keywords or phrases into the "Explore" section of Google Trends and see how often they have been searched for over time. This data can be used to determine when people are most likely to be looking for certain types of content and can help you plan your content marketing strategy accordingly. For example, if there is a spike in searches related to a particular topic during December, then you may want to focus more heavily on promoting content related to that topic during that month.
Additionally, by taking advantage of the "Related Queries" feature within Google Trends, businesses can identify additional topics that are related to their core topic but may not have been considered before. This can provide valuable insight into what people are interested in reading about—and when—enabling businesses to create more targeted campaigns with greater success rates than ever before.