The program is named after Maggie White – one of Australian tourism’s most passionate advocates who sadly passed away in June 2015. Maggie was a much loved member of the travel industry and the Tourism Australia (TA) family, having worked with TA and its forerunner, the Australian Tourist Commission (ATC), for close to 25 years. Among many other achievements, she will be remembered for her work spearheading the ATC’s international marketing efforts to successfully leverage Australia’s hosting of the Sydney 2000 Olympic Games. Maggie was instrumental in growing awareness of and visitation to Australia from across South East Asia and India.