Iterative design is the engine that drives continuous improvement in app development. Instead of aiming for perfection in a single iteration, designers embrace a cycle of refinement. This approach allows designers to gather user feedback, identify pain points, and make informed adjustments. With each iteration, the app becomes more polished, user-friendly, and aligned with user expectations. Iterative design ensures that the app evolves based on real-world usage, reducing the risk of errors and enhancing the overall user experience. By valuing iteration, designers foster growth, innovation, and excellence in app development.