Each year, June is celebrated as Men's Health Month, and one week is set aside as Men's Health Week - this year, from the 13th to 19th of June. On Friday 17th during the week, the Wear BLUE program promotes organizing events for groups of friends, family, coworkers, and colleagues focused on the theme of blue. Activities like sporting events, BBQs and picnics based on the theme of BLUE, or just a BLUE jean day at work. Participants are encouraged to wear BLUE dresses, suits, slacks, or ties, or go for BLUE jeans, caps, or tops. A unique feature is the Blue Ribbon Pins that can be purchased from the website.