For us, ultimate freshness means use by dates. Do not use your product after the use by date stated on the product. As a general rule, our use by dates are determined as follows: Skin Butter, Balm, Glow, Velvet, Silk - within 6 months from production Skin Cream & Skin Mist – within 2 months from production All Skin Masks – within 2 months from production Oat meal soap – within 6 months