Organic reach is often considered better than paid reach for several reasons:
Cost-effective: Organic reach doesn't require a budget for advertising, making it a cost-effective way to reach your target audience.
Trust: Organic reach is seen as more trustworthy as it is not influenced by paid promotion.
Authenticity: Organic reach demonstrates that your content is popular and valuable enough to be shared without paid promotion.
Long-term benefits: Organic reach can lead to long-term benefits, such as increased brand awareness and loyalty.
Targeted audience: Organic reach is often more targeted, as it is based on the interests and behaviors of your existing audience and those who choose to follow your brand.
However, it's important to note that organic reach has declined on many social media platforms, and paid promotion may be necessary for increased visibility. A balanced approach that combines organic and paid strategies can provide the best results.