While you can do SEO yourself, you are likely to have limited time to spend researching, implementing and tracking results. If you are someone who is brand new to SEO, you can easily get told false information that could end up doing more harm than good to your website and search engine rankings. If you value your time and want to focus on the core of your business then we recommend hiring a reputable SEO company to take care of your online presence. However, SEO can bring you an influx of new business that you may not be able to service immediately in which case, paying for an SEO service may not be suitable for you.