Unlike other malvertising solutions, cleanAD does not rely on a blocklist. Our solution is predominantly a behavioral analysis solution.
We do not blocklist or block auctions from completing like the various other market solutions do. We allow the auctions to complete and the original creative that was approved to render (usually a stolen brand ad) - we simply prevent the malicious JS from executing.
This allows the publishers to get paid, the user experience to be preserved, and the bad actor to get zero engagement from their buy. This is how we are different from others in the space.
We actually make the malicious activity unprofitable for the bad actors.
When we see these bad ads, we backhaul all of the pertinent data to the threat - which is how we are able to tell you about the malicious ads you are distributing in the ecosystem.