The business world is extremely volatile, so you have to be ready to fight against the increasing competition within your chosen market. If you want to gain a competitive advantage, here are some strategies to apply: 1. Look at how your competitors are changing business operations at this time. 2. Analyze your data to identify what your market wants. 3. Audit your current site to gauge user experience. 4. Automate your after-sales services to improve user experience. 5. Step up your marketing gain by mastering digital marketing techniques or hiring experts to help you.