Although SEM isn’t right for every business, it has several benefits for companies of all types and sizes:
Paid ads appear in the top positions on search engine results pages (SERPs), above organic results. These prime spots help ensure that your ad is seen and also help boost awareness of your brand and boost name recognition.
SEM can quickly deliver results. While SEO results improve over time with sustained efforts, SEM can spark sales almost instantly if you have smart strategies and the right creative.
SEM is scalable, so you don’t need a large budget to get started. Because you don’t pay for ad until it is clicked, you can run as few or as many ads as you want in any campaign. Over time, as data is gathered and analyzed, campaigns (and their budgets) can be adjusted to continually improve results.
Paid ad campaigns are designed to reach your most valuable targets. Ads can be set up to meet certain criteria for geographic location, days of the week, time of day, and much more. Done right, this helps ensure that your budget isn’t wasted.