Conducting a competitive analysis in Singapore allows you to get acquainted with the competitive climate better and identify opportunities to enhance your company's strategy. The first step of conducting market research is to identify your top competitors. Usually, you would want to look for the companies that are in the same geographic location and offer the same items or services. To locate these competitors, use Google, corporate directories, and social media sites among other search methods.
Once you have identified your competitors, the analysis begins by evaluating their online presence. Check out your competitors’ websites to see the structure, design, and content they offer. When you deal with your client, there are some things you should do. One thing that could be done is to look over SEO factors such as the use of keywords, meta tags, and URL layout. Another important first step would be to look at the material that your competitors have written.
Consider their blogs, papers, movies, and other sorts of content they publish. Think on the topics they cover, the publishing schedule, and the audience’s response to the content. This can help you to understand what your target audience finds appealing and how you might make your own material more competitive.
Aside from picking up information online, it is also important to pay attention to the competition's offline strategies. If they use promotions, activities, collaborations, and other marketing methods to attract clients, they can also photograph them. It is best to visit their genuine websites to get a sense of their clientele and the things they sell.