Using videos in email marketing and social media can be an effective way to increase sales, raise money for a good cause, and implement storytelling.
Video conversion rates typically range from 2% to 5%. Which means that if your email list is 100 people, you could expect between 2 and 10 purchases.
Storytelling with videos is also a popular trend among savvy published authors and bloggers as it's highly visual and engaging. Nonprofits often use published video footage of their work as they're trying to create more awareness about the needs in their community. Likewise, for-profit companies will often use released video footage related to new products as they release them on the market as well as human interest stories such as personal profiles of employees at companies.