Some influencers are localized, meaning they influence a smaller area or community and not on a global scale. These are sometimes called micro-influencers. Local influencers can play a big role in helping small businesses expand their reach and gain exposure in their general area.
Local influencers typically have a more targeted audience, which always results in increased conversion rates. They also have higher customer engagement rates and are perceived as being more authentic. Tapping into local influencers can allow small businesses to leverage audiences where trust is the most critical factor, and that's always good for business.