Transactional and enterprise sales represent two different approaches to selling, each suited to different types of products, services, and customers. Transactional sales typically involve simpler, one-off transactions for lower-value products or services. Transactional selling usually has a shorter sales cycle, and the decision-making process is straightforward, often involving just one or two decision-makers. Examples of transactional sales might include purchasing a book online or buying a coffee at a café. On the other hand, enterprise sales involve complex, high-value deals with large organizations. The sales cycle in enterprise sales is typically long and involves multiple decision-makers. The products or services sold are often complex and may be customized to meet the enterprise client's needs. Examples of enterprise sales might include selling a software solution to a large corporation or providing a comprehensive service package to a government agency. In summary, the main differences between transactional sales and enterprise sales lie in the complexity of the sales process, the value of the deal, the length of the sales cycle, and the number of decision-makers involved.