Sales and marketing have different goals: The goal of sales is to generate revenue by closing deals and selling products or services. Marketers focus on creating awareness and generating leads that sales teams can eventually convert into sales. 2. Sales and marketing need different skills: The skills required for sales include strong negotiation skills, strong product knowledge, and the ability to close deals. The skills required for marketing include creativity, strategic thinking, and the ability to develop effective campaigns. 3. Sales and marketing work differently: Sales teams work on a commission basis, meaning they only get paid if they close deals. On the other hand, marketing teams are usually salaried employees whose job is to generate leads and create awareness for the company's products. 4. Sales and marketing have different measures of success: The success of a sales team is measured by the revenue they generate. The marketing team's success is measured by the number of leads they generate.