Keywords are the set of words and phrases that are used in the content of a website to get high rankings at the Search Engine Result Pages. The long term keywords are like phrases that are meant to promote the rankings. These are more specific than the shorter keywords and have a high conversion value than the short keywords. Consumers are searching for these keywords in the market more than the shorter ones and if these are used in the content of a website, that website will appear at a better position on the internet.