The relationship between a company’s value chain and supply chain can help the business grow. The role of value chain management (VCM) is to identify ways to add more customer value to the company’s products and services, whether that value comes in the form of new product features, higher quality than that offered by competitors or better after-sales support. The point where VCM and supply chain management (SCM) activities intersect — namely, in inbound logistics, operations and outbound logistics — creates the opportunity to leverage the value chain thinking and outputs that imbue the company’s products with greater customer value. And greater customer value can lead to faster business growth.