Cheenti, a local seo agency, suggests that PPC has “landing pages,” SEO has “optimized pages,” and that they tend to be worlds apart. But that’s the matter. We should not think about landing pages and optimized pages as two different styles of pages. There should not be two separate “actions” being taken to a page. They must be one. Landing pages are optimized, and optimized pages must work as solid landing pages. Let’s examine the way to merge these two forms of pages into one optimized landing page.