Yes! While most of our customers aren’t new to paid search advertising (Google Ads for example), we’ve had the opportunity to launch new PPC strategy efforts over the years. Because paid media can be daunting to clients who are new to it, especially with a high cost per click (CPC) industry, we designed a reliable method of projecting that leverages the statistics based Monte Carlo simulation modeling.
This method allow us to project performance based on scenario ranges run through thousands of iterations. The resulting averages become the projections we work against as we set goals and design a launch plan.
These projections have proven so effective at helping clients comfortably launch paid ads that projection modeling has become its own offering, so clients can get a clear view of what to expect from our paid media services. We fully understand that digital marketing goes beyond conversions and that the sale is important to the leadership and executive team, therefore, planning with proper projections will help drive paid media success on a consistent basis.