A brand refresh is exactly what it sounds like and can have immeasurable, long-lasting impacts to the success of your business. Even the “simplest” refresh can be a major impact to the bottom line. A brand refresh can range anywhere from subtle to extremely noticeable.
Common brand refresh outputs include:
A tweaked or optimized logo
A redesigned logo
Rewriting or updating the slogan
Updating a brand’s color palette and font library
Redesigning corporate identity pieces
Redesigning key marketing materials
Revising style guides and brand usage