We wanted something with wordplay :) Batch 22 plays off of Catch-22. And, it alludes to our extensive flavor testing process (although the first Pudge certainly took more than 22 batches.)
References to Batch 22 Bakery and Pudge in the wild:
- Pudge, in Lilo & Stitch, in which Pudge is a fish.- Batch 22, in Friends, in which Phoebe tries to recreate her Grandma's cookies...22 batches later, they realized it was a Nestle Tollhouse recipe.