Furniture and custom framing are almost always on sale. General craft supplies go on sale once every two to three weeks. A few items rarely go on sale, such as annual planners and select paper crafts. For major holidays like Christmas, along with seasons like fall and spring, Hobby Lobby will have multiple opportunities for discounts. Single-day holidays like Halloween or Valentine's Day often only last a week. Make sure to check the date of any Hobby Lobby coupon code or promo code to make sure you know when it expires.