A marketing campaign is a targeted and organized effort to promote your products and services.Here are some interesting facts about marketing campaigns:Marketing campaigns can have different objectives. These include promoting a new brand or product, strengthening the branding of an existing brand or product, driving sales or improving image.Marketing campaigns can be done in different ways, e.g., via email, advertising on social media, in print media, on TV or online video portals, on the radio or even podcasts.Regular marketing campaigns lead to increased awareness about the advertised brand or product and lead to a positive image.The most common form of online marketing campaigns are email campaigns. In an email campaign, targeted advertising is sent to email addresses in an email distribution list. For this to be possible, email addresses must be collected beforehand. That's why an online marketing campaign will also seek to get recipients to enter their email addresses in a distribution list.Online marketing campaigns always have a goal in mind, i.e. they try to redirect recipients to a webpage with all the important information about the advertised product or service or even to a form in which they enter their email address. This target page is called a landing page.See also:Webinar funnelOpt-in funnelSales funnelUpsell funnel