Photographs and images that institutions and photographers post online can be accessed and downloaded for use by anonymous individuals without the owner's permission. This can amount to a copyright infringement lawsuit. Unfortunately, this legal process is time-consuming and costly to conduct. Besides, it’s not a guarantee that the copyright owner will win the case.  To protect their photographs and themselves against these risks, many photographers opt to add a watermark to their online photos. Logos, texts, and brand names will prevent potential photo thievery cases as they will mostly look for pictures without proof of ownership.