As a volume business with low conversion rates, low unit pricing, and high churn, SMB sales are not for the fainthearted. But given that few companies have cracked the code on selling to this enormous market, the potential is huge.Once you’ve got your product–market fit, there are four strategies that can improve your sales:Know that small businesses function more like consumers than enterprises, which will push you to think of ways to focus less on rational product comparisons and more on how to quickly create an emotional connection to your product.Constantly iterate and test messaging, channels, and funnels with an eye toward scale while leveraging the latest technology.Optimize your funnel for speed, making it quick and easy for a small business to buy without distraction.Improve the likelihood of a sale by spreading out payments or offering discounts while also managing churn.It’s no small task, but for those that succeed, the rewards can be great. Look no further than Square, Shopify, RingCentral, Wix, and even Instagram, which have built multibillion-dollar businesses by focusing on the small-business space.To learn more about A.T. Kearney’s approach to improving small-business sales, please visit our websitehere.