On 15 June 2021, Google rolled out the Page Experience ranking update and by 31 August 2021 it will be fully rolled out. The Page Experience Update will be an official ranking factor, which means that the user experience of a website is now a ranking factor to meet the expectations that customers have when visiting a page. Like it or not, it will decide a website’s position on search. Adding to the other website ranking factors such as mobile friendliness, HTTPS, and having no intrusive interstitials, the Core Web Vitals brings in 3 more factors to the Page Experience Update - loading of the page, speed of interactivity and visual stability of the web page when loading.