The short answer is that it’s too hard. If you’ll allow us to get scientific for a moment, as a natural ingredient, aloe gel doesn’t have a consistent PH. This makes it extremely complicated to make a balanced formula with. And when we set out to do it, many people, as well as some of these other companies, told us it just wasn’t possible. But we were determined. In the end, it took us a whole year to figure it out.