Making money in a bearish market can be difficult, and there's no set strategy for profiting from this type of market condition. However, many investors may short stocks, which allows them to benefit from a fall in share prices. This type of investment strategy is extremely risky and can result in significant financial losses, so inexperienced investors should not undertake it.Instead, many investors diversify their portfolios to reduce exposure to specific industries in bear markets. Investors stay focused on long-term investments and attempt to invest by dollar-cost averaging, reducing exposure to sharp price changes.