A strong CV is exhaustive, well-organized, neatly presented, and easy to read. It includes all the information the reader would need to make an informed decision about the candidate. The content is easy to find, and the language used is concise but descriptive.
A standout CV typically describes experiences and accomplishments (using numbers and action words) rather than simply listing them. It also often leads with a compelling objective or summary statement that grabs attention and grounds the information presented in the rest of the document.