A business that uses a website that intended for other businesses that need search marketing will curate content about SEO and share related information and tips. If it is a tourist information site, it will produce travel tips, top-rated vacation spots, and add fresh content regularly that answer tourist’s questions. Search marketers who have the skills to manage marketing teams will understand Google algorithms and patents, know how search engines rank content on web page, and how all major search engines crawl and index web pages on the Web.
Too often content marketing misses the key interest topics of their customers and is more about pushing the brand. They must be integrated to effectively provide compelling user experiences.