Customers may take their business elsewhere if they are dissatisfied with a business. This can lead to a loss of revenue for the company. In fact, NewVoiceMedia reported that in 2018 businesses lose $75 billion annually due to poor customer service. Additionally, unhappy customers may spread negative word-of-mouth about the company, damaging its reputation and bottom line further. Therefore, brands need to do everything they can to ensure customer satisfaction. This may include offering refunds or exchanges, providing excellent customer service, and addressing any issues promptly. Businesses can minimize the damage caused by dissatisfied customers by taking these steps. When customers are unhappy, it helps to quickly respond to their concerns by: * Immediately asking for and acting on the feedback you receive  * Quickly and thoroughly responding to questions and needs * Responding to negative feedback in a constructive manner