Product placement is a marketing strategy where a brand’s product is placed within a film, TV show, video game, or other media content as part of the storyline. Unlike traditional advertising, which is overt and separate from the main content (such as commercials or banner ads), product placement integrates the product into the content in a more subtle and natural manner. Key Differences: Subtlety: Product placement is often more subtle and less intrusive than traditional ads. Integration: The product is part of the storyline or environment, making it appear more organic. Viewer Engagement: Since the product is embedded in the content that viewers are already engaged with, it can be more effective in capturing attention without disrupting the viewing experience.