The short answer is that we keep our overhead costs low. We have a simple office in Hollywood, which means we aren't passing costs like large mortgages, landscaping, and equipment on to our families.
The longer answer is that making funerals accessible to all families is part of our mission. Cost can be a huge barrier in dying, and it shouldn't be. Our goal is to make sure everyone is cared for in death, and unreasonable, high prices don't help us achieve that goal.