Your front-line employees are the ones that have to deal directly with customers every day. You customers’ purchase decision can be influenced by your employees, so they must know your products really well. Therefore, you shouldn’t just make them your salespeople, but also consultants or experts who can explain the benefits and value of your products to the prospective customers.
Teach your employees how to greet visitors, answer their inquiries, and help them when they face difficulties finding the products. Use a competency management system and employee training to ensure that employee performance is in accordance with company standards. Make sure your employees can deal with visitors who make complaints well. Having friendly and professional employees can help you attract more visitors and keep them coming back to your store.