UV Color-Changing, Opal, Soft Metallic, Soft Holographic, Flash Reflective, Reflective Glitter and Glow-in-the-Dark series are all sold in 12inch x 5ft Rolls. Blast Reflect is currently sold by the foot. When you order more than one foot of the same color of Blast Reflect it is sold as a continuous piece. If you order 10 or more feet of the same color Blast Reflect is shipped on a cardboard roll for added convenience.