We do everything we can to offer the truest representation of our rugs on the website. We use the most advanced photography equipment and lighting to ensure there is no color lost in the pictures and that we get as much detail as possible. The difference in lighting between a home or office and our photography studio can affect how the rug looks, the same way your type of monitor or device resolution can vary the tones of the colors and the detailing. Our art department works around the clock to make sure the images render properly in every screen possible but there may always be a difference. Another important factor is the rug's sheen or luster, which makes some rugs look very differently depending on how the light hits the fibers. When the fibers of the rug are laying down the light will reflect more and less color will show, making the rug look almost white and shiny. When the rug's fibers are standing up light wil reflect less off the material and the rug will look like it is supposed to, so a good brush (opposite to the fibers) and good positioning will solve this issue completely! Learn more about your rug's sheen: https://www.rugs2go.com/blogs/news/how-to-work-your-rugs-sheen