Oma Town on the Shimokita Peninsula is at the northernmost tip of Honshu, facing the Tsugaru Strait. Japanese knew Oma as a fishing town where they caught Oma tuna, but in the past, there was no local tuna distribution at all. The turning point came in 2000 when the NHK TV drama broadcast "My Blue Sky" featured the daughter of a tuna fisherman in Oma as the main character. It becomes known to in response, volunteers who wanted to revitalize Oma with tuna started an initiative to attract customers with a tuna dismantling show as the main attraction in 2001.