Four types of DXPs primarily exist: CMS-centric DXPs- These DXPs are built on the top of CMSes and are more focused towards marketing, acquiring customers, generating leads, effective communication, and awareness; it’s primarily used in the B2C industry. Portal-centric DXPs- Focused towards forging deeper and longer-lasting customer relationships through customer portals to enable self-service, offer meaningful engagement, and foster loyalty and retention. Suited to B2C and B2B industries.  Commerce-centric DXPs- Focused towards digital commerce, product content delivery, offering capabilities around checkouts, online payment, shopping cart, inventory management, order fulfillment, and content delivery to eCommerce-like interfaces.  Composable DXPs- Focused on gathering the best solutions from a variety of vendors; works on a composable business principle.