There’s no right or wrong answer to what a good ROAS is as it can vary greatly from one business, platform, or campaign to another. Other factors that come into play include your profit margins, average CPC, and even your industry.
In general, most companies ideally want to achieve a 4:1 ratio, or generate $4 in revenue for every dollar spent on the campaign. As mentioned earlier, the platform you use for your campaigns can also influence what is considered as a “good” ROAS. For example, if you’re using Google Ads, the average ROAS would be 2:1.