Return on ad spend is a metric that is used to measure the amount of revenue that is generated by your business for each dollar it spends on digital advertising. As a result, it can measure the effectiveness of your advertising strategy. It is important to utilize a marketing platform that allows you the flexibility of measuring your success at every phase of the advertising process. It is easy to calculate your return on ad spend, you just need to divide your conversion value by your advertising costs. To measure the success of your conversion rate, you need to set up dynamic conversion values. It is essential to know how to optimize your business online to increase conversion rates. You can track conversions and sales to ensure that you understand how your ad campaign is performing at every level.