Yes, influencer marketing can greatly benefit an organization's SEO strategy. By collaborating with influencers who have a strong online presence and a loyal following, organizations can leverage their credibility and reach to generate more backlinks. These backlinks not only drive referral traffic but also signal to search engines that the content is reputable and valuable, thereby improving organic search rankings. Moreover, influencer marketing can increase exposure and conversions, as influencers can effectively promote products or services to their engaged audience, potentially leading to more website visits and conversions.