Lazada is a global online store that was started in Singapore in 2012 and is now owned by the Alibaba group. This company was started by Maximilian Bittner and Rocket Internet, a European internet company with its main office in Berlin. When they started Lazada, the people behind it wanted to make it the "Amazon of South East Asia." Today, the platform is a regional leader in eCommerce, and it has grown into many other countries.