Our Standard White Matte (WX) material will print similarly to plain paper, or the Avery matte paper label. While the print may not be as smooth as printing on a glossy finish label, the toner should not flake off. Adjusting the material type setting within your printer options to something like Photo, Glossy, or Labels should result in improved print quality. If you would like to request samples of this material to test, you are welcome to use the link provided below to do so. https://www.onlinelabels.com/samples