While they sound very similar, e-commerce and m-commerce are distinguishable against each other. Here are the main differences (and benefits) of m-commerce compared to e-commerce: ● Mobile commerce means portability. Shopping can be done on the go and anywhere in the world thanks to portable devices. So m-commerce has a better reach than the standard form of e-commerce. ● Mobile commerce means consistent sales. Accessing the internet via a tablet or smartphone is something more and more people are doing, as m-commerce statistics show. As long as a device is internet-enabled, it can contribute to m-commerce in both the company and consumers' favour. ● Mobile commerce means personalised recommendations. M-commerce also contributes to customer experience trends by personalising a customer’s experience using location-tracking technology. A small and local business, for example, could notify a nearby user that there is a sale currently going on and then see that shopper in-store the same day. A standard e-commerce portal would have much more of a delayed reaction than this. ● Mobile commerce means security. Just like e-commerce, using your phone to shop allows you to turn on two-factor authentication. But the security protocols don't stop there—using m-commerce-enabled devices to do your online shopping enables you to use thumbprint scans on stored credit cards. And you can also rely on Apple's new faceID feature to ensure you and you alone can make your purchases.