The difference between Pure and Raw (formerly known as “organic”) resides in the products’ different production methods. The Pure variety is 100% organically sourced, grown, and produced: its CBD is extracted using by means of heating, whereas the RAW variety’s extraction method utilizes CO2. Due to this difference in production methods, PURE 5% CBD oil actually contains 5% of pure CBD, whereas the RAW oil may also contain other cannabinoids such as CBDA, CBG, CBN, CBC, and CBV. As such, that particular variety may contain 3% CBD with the other 2% consisting of other cannabinoids. Pure versions actually contain 5% pure CBD, while the RAW version also contains other cannabinoids such as CBDA, CBG, CBN, CBC, and CBV. So the 5% can in that case, for example, contain 3% CBD and 2% consists of other cannabinoids. While some users prefer pure, unadulterated CBD, others might prefer a solution containing a variety of different compounds. The PURE variety often has a more pleasant taste than the RAW one. View a comprehensive comparison between these two lines here.