While it is true that the breeders, canned hunters and farmers offer employment and create economic activity, these claims need to be contextualized. When viewed against the overall tourism sector in South Africa, the percentage contributions are tiny. The country currently receives over 9million International Arrivals annually (www.unwto.org), and of these just over 9 000 are hunters (www.phasa.co.za). The total contribution of tourism to the economy exceeds R95billion, while total hunting and game ranching activity is less than 6% of this. Canned lion hunting in turn is only a fraction of that. In addition, there is no research showing how any breeding facility or canned hunting operation has made any significant contribution to uplifting communities. It should also be noted that the vast majority of these operations are located on agricultural land or on the outskirts of urban areas.