In order for blog posts and articles to be successful with SEO techniques, they must be informed about current trends in your field of study. You can discuss these trends, as well as other topics that are trending at the moment. Make sure to include keywords and phrases that are relevant to your field in your articles, but don't overdo it - doing this will make your content seem unnatural and will actually lower your ranking on search engines. In addition to writing articles about current trends, you should also write articles that provide knowledge for potential students. This information would be particularly helpful because individuals searching for information online tend to use more specific words and phrases than those who aren't actively researching a particular topic.