If you are a new blogger or website owner, you should first focus on curating evergreen content for your niche. I cannot stress enough how important it is to have a bank of content for your website traffic to go to. To recoup the costs of Tailwind (and other marketing software), you will need to make money from your traffic. Even Tailwind cannot help you make money if you do not have useful content. Focus on building authority in your niche. Do not use Tailwind if you have yet to create a marketing plan and business goals. Tailwind is also not for marketers and bloggers that focus on social media accounts other than Pinterest and Instagram. If your target market hangs out on Facebook or Twitter, Tailwind is not a good fit for you.