A hotel's website is a showcase of the place, which is always available to potential guests. In addition to presenting the offer and photos, the website can offer many other attractions, such as the ability to book rooms or tables in a restaurant. Therefore, how the website looks and works is of great importance for advertising a product such as a hotel. An inappropriately designed or not updated website may discourage potential customers who are looking for a suitable place for a vacation or business trip. On the other hand, a well-made website can attract attention and encourage people to make a reservation. Therefore, investing in a professional hotel website is an investment in the future of your business.