Technically, yes, because there are more complex steps involved in optimizing your site on the national and global level (which traditional SEO covers)., where competition is fiercer. Local keywords are also less competitive than the general ones, so if you run a Pay Per Click campaign, nnIn most cases, you can achieve a high ranking by optimizing your Google My Business listing and keeping it active. Start at the bottom (like Drake did!), and you could find yourself heading up in no time.