Just Attend has been created by conference organizers. Using our own events and analyzing purchasing behavior we came up with the perfect registration flow to convince the prospective attendee to register for your event. You can spend $10-$15 (sometimes more) per attendee to convince them to click through to your registration page through marketing activities.  When they arrive at your page, giving them a complicated registration form immediately encourages bounce rate rather than conversion. Many attendees are put off with the amount of data you're expecting them to surrender as part of their registration contract. If they are busy, the length of the form will encourage them to disengage especially if they're busy. We've seen this happen, we have the data to back this up, please read our case study if you're interested. We understand that you as an organizer still need to collect this information for legal and contractual obligations.  What we have done with Just Attend is flip the registration process on it's head.  Our 1st objective is to convert that prospective attendee into a registered one, quickly and easily. We do this by only requiring their name and email address on the initial registration form. Prospects believe this is an easy transaction, complete the 2 fields and then save. Then, we capture their payment, committing them to your event. Once payment has succeeded, they are then prompted to complete your real registration form which can be any length you need. As they have committed to your event, they are now compelled to complete their registration as they don't receive their ticket until this is complete. If they don't complete the registration step there and then, the next time they login to your event they are forced to complete their registration. Their ticket is only released when your registration fields are completed. Using this method, we have seen payment intent to success rate increase to over 97% verses 58% using the traditional way.