You pay a subscription fee to have access to the AWA portal to upload your data and use the services to add metadata/indexing information, you get cloud storage of the data on your piqlFilm and you may download from the cloud storage at no additional cost. Further you become a member of the AWA Community and you support the AWA Foundation and more. Once you have uploaded your data you can terminate your subscription, but then you lose the above-mentioned benefits. However, your data remains stored securely in AWA.