This question isn’t just about your greatest strengths. When an employer asks this question they want to be sure you have the confidence in your own abilities to do what they need done. The best way for you to respond is to succinctly convey to the employer that you have specific skills and abilities that address particular functions or needs of the employer. The more specific, the better! To accurately respond, you must thoroughly research the company, their products/services and their business partners – including their annual reports, news and trade publications – so that you can confidently state you can fulfill their needs in very specific ways. You don’t want to merely mention individual skill strengths, but provide detail (using PAR’s) to illustrate how you would solve problems or shortcomings in their operation. When possible, convey how effectively you have used that strength in the past to solve similar problems for a previous employer and explain how you see the relevance of those actions and their benefit to this potential employer.