The concept of Etherland has been developed since 2018, and the production of the platform started in mid-2019. In January 2021, the LAND ID NFT, the ELAND token, and the marketplace was launched. Other products and features of the platform were gradually released throughout 2021 and will continue through 2022.
Marc Couzic, the CEO of Etherland, has over 10 years of experience in IT and Agribusiness. He is also the founder of Fieldcoin, a project that combines Blockchain Technology with Agricultural Land Management. Together with his team, Marc creates Etherland with a mission to empower and give control to people over their real estate data. One of their targets is to digitise millions of real estate over the coming years while avoiding the risk of losing control over the content. To do so, the team aims to create an immutable digital identity counterpart on the Blockchain for every property in the world, where owners are able to control the information and get verified.
Besides giving control to real estate owners, the team also wants their technological solutions to enable digital property owners to promote their real estate on the platform.