The Red Book Publishing Story   We are very lucky to find the Red Book, or Liber Novus, as Jung called it. It is a rare and precious document that reveals the inner journey of one of the most influential psychologists of the 20th century. It is also a beautiful and inspiring work of art and literature, full of symbols, images, and stories that speak to the depths of the human psyche. The Red Book was not published or made accessible for study until 2009, almost 50 years after Jung’s death. There were many reasons for this delay, such as Jung’s own ambivalence, his family’s reluctance, his heirs’ disputes, and the challenges of editing and translating such a complex and unique work12 The Red Book was not misplaced, but rather kept hidden and guarded by Jung’s descendants, who inherited the book after his death in 1961. They stored the book in a bank vault in Zurich, Switzerland, and only allowed a few trusted scholars and friends to see it. They also refused to sell or donate the book to any institution or museum, despite many offers and requests23 The publication of the Red Book was made possible by the cooperation of Jung’s estate and the Philemon Foundation, a non-profit organization dedicated to publishing Jung’s unpublished works. The Philemon Foundation was founded in 2003 by Sonu Shamdasani, a historian of psychology and a leading expert on Jung. Shamdasani spent over 13 years researching, editing, and annotating the Red Book, with the help of a team of translators, editors, and publishers. The Red Book was finally published by W. W. Norton in a facsimile edition, complete with an English translation, three appendices, and over 1,500 editorial notes12 The publication of the Red Book was a major event in the history of psychology and culture. It received widespread attention and acclaim from the media, the academic community, and the general public. It also sparked new interest and debate about Jung’s life and work, and about the role of imagination and creativity in human development. The Red Book has been translated into several languages and exhibited in various museums around the world. It is considered to be one of the most influential and important books of the 21st century23