When measuring the success of CRO efforts, it’s important to focus on key performance metrics such as conversion rate, which shows the percentage of visitors who take action. Bounce rate is another valuable metric, revealing how many users leave without engaging with your content. Monitoring how long visitors stay on your site, often referred to as session duration, can also provide insights into how engaging your content is. For eCommerce sites, tracking the cart abandonment rate helps identify points in the checkout process where users drop off. Additionally, the rate at which your site captures leads, such as form submissions, gives a clear picture of how well your site converts traffic into business opportunities.