Digital marketing encompasses promotional strategies executed online using channels like search engines, social media, email, and websites. In contrast, traditional marketing involves offline methods such as print advertisements, billboards, radio, and television.
Unlike traditional marketing, which is often limited by geographical boundaries and lacks real-time feedback, digital marketing offers a global reach, immediate interaction, and the ability to adapt strategies based on real-time data and insights. The essence of digital marketing lies in its ability to create personalised experiences, measure campaign performance with precision, and optimise strategies for maximum effectiveness and ROI.