There are many names, but they all mean the same. However, the term 'cultivated meat' is one that reflects the criteria of neutrality and descriptiveness, also making it more appealing to consumers. According to Barb Stuckey, president and chief innovation officer of the food innovation firm Mattson, “the term ‘cultivate’ really works. A cultivator is where the cells are grown; cultivation is the process of allowing the cells to multiply; and cultivated can describe the final product, which is meat, poultry, fish or seafood.”1