Automated PPC campaigns offer several advantages over traditional campaigns because they allow you to take advantage of artificial intelligence that gathers and processes vast amounts of data and identifies all kinds of things that would take vast amounts of time to gather, process and assess. What this means for your business is that you can program your campaigns to automate for optimal results, to freeze underperforming ads and to automatically identify and bid for the most effective keywords or the most cost effective keywords depending on what you prefer. This not only optimizes your ads effectiveness but it saves you a lot of time, and time is money.