Hubspot is great for small and growing businesses trying to boost their sales funnel and get more conversions.   It has all the features you might ever need for marketing and sales.   The automations are pretty robust, making it perfect for streamlining customer relationship management. It should be mentioned that Hubspot is built for businesses that place a lot of focus on retaining and managing existing customer relationships, making it ideal for B2Bs than B2Cs. Also, while it’s paraded as a great free CRM software for new businesses that are just getting started, Hubspot can get pretty expensive as you scale. The pricing comes with powerful features, as it’s one of the top enterprise CRM software.