To maximize the effectiveness of social media content, just like traditional SEO, keyword research is vital to attract the right audience. Neil Patel, a Guru in SEO, has suggested that social media is “the new SEO.” He means that consumers are going straight to Facebook, Instagram, Twitter, or LinkedIn to find what they need and skipping the search engine completely. Therefore, brands and people must optimize their social profiles with content and keywords for business websites.
As more consumers have joined the multitude of social media channels, social signals have become an important part of organic search engine rankings. Whilst Google has said that social signals are not a direct part of their ranking algorithm, those websites showing on page one tend to be those with the highest share volume. The research from Cognitive SEO below shows the link between social interactions and rank.