Project discovery works best for startups with unique ideas. When a startupper decides to go through the process of discovery, they receive data on the relevance of their idea to their audience. The product discovery process is also useful for big enterprises that are going to invest significant sums into a digital product. They have to be sure that they’ll build the right solution with the right functions. Otherwise, their software product may turn out to be useless, inconvenient, or ineffective.