Before delving into the specifics of the job description, it's crucial to understand the role of a Content Marketing Manager. Essentially, a Content Marketing Manager plays a pivotal role in crafting and executing a brand's content strategy to drive engagement, website traffic, awareness and conversions. In B2B or B2C businesses, the Content Marketing Manager creates high-quality, valuable content that resonates with the target audience across various channels. A Content Marketing Manager often leads and coordinates a team of content creators or freelance writers to produce high-quality content for the target audience. They often create blog articles, guides, whitepapers, webinar copy and more.