My goal is to demonstrate value. Obviously, client facing is a good way to do this. Something as simple as personally delivering a policy package can go a long way. It builds reputation and increases the chance of someone referring a friend. Also, creating content and generating a social media presence is important. Writing and sharing informative articles and blog posts can establish an insurance agent as an expert. Additionally, I would pick a coverage line to focus on and offer to speak about it at various offices and events. I think getting my face out there to as many people as possible is critical.