Pros; The real pro when it comes to being signed by an APub imprint is the people you get in your corner. Furthermore, APub imprints have special insider knowledge of Amazon marketing, and access to promotions and visibility spots that are otherwise hard (or impossible) for an indie author to land on their own. Cons; Fewer royalties than if you self-publish. You likely won’t see your book in bookstores. Your book won’t be on the New York Times bestsellers lists. You won’t have total creative control.