While the Organica Plush offers a soft, cushioning feel, it doesn't feel exactly like soft memory foam. The natural Talalay latex used in the Organica Plush has a more responsive, bouncy feel compared to memory foam.
Unlike memory foam, which slowly contours to your body and can sometimes feel like you're sinking in, the latex provides a more buoyant sensation—it's soft and cushioning, but you feel more like you're sleeping "on" the mattress rather than "in" it.
The Organica Plush also tends to sleep cooler and respond more quickly to movement compared to most memory foam mattresses.