When you target the video campaigns that you run on YouTube, you will be able to target people at the right time. When you use audience targeting methods, you are able to define the audience that you want to reach. Advanced targeting allows you to filter your audience according to demographics and interests. As a search engine, YouTube allows us to boost your ad campaigns performance by reaching the specific target audience that browsers websites, uses specific apps or watch videos to personalize the experience of both users and video marketers. As a result, the data that is collected by analytics tools is used to generate audiences so that video content can be used to enhance how you bid and target ad campaigns for your audience.