The first step for any aspiring social media marketer is to build a strong online presence. Your social media accounts can double as your portfolio, where potential employers can see the level of engagement your followers have with your posts, and assess the style of content you create. Through your accounts, you’ll also be able to gain hands-on experience, while demonstrating to employers your knowledge of social media concepts.
When posting content, remember that consistency is essential to successful social media marketing. Sticking to a schedule and posting regularly is important to building an engaged community, as it builds trust, loyalty, and keeps you top of mind with your follower base.
Finally, being passionate about continuous learning will keep you on the path of social media marketing success. Social media platforms and trends are always evolving, so successful marketers should stay informed on the latest updates and best practices by taking courses, attending webinars, conferences, and reading industry blogs.