Small businesses often make the mistake of considering a logo design as their brand. Strong branding goes beyond the logo and focuses on strategy and direction, in addition to the visual appearance or design. Branding should get to the core of ‘who, why and what’ your business does, and the values you represent.
Through creating consistent designs, branding creates a unique and recognisable appearance for your business. In turn, this builds trust and loyalty with your customers, helping your business attract the right target market. It also provides a clear direction for your designs to ensure your core values and messaging are being communicated across all touch points.
One of our services as a design agency is creating branding and visual identities, we can help you create a new brand, or re-brand an existing business. If your business doesn’t have a brand we can still assist with your graphic design needs, though will generally try and steer you towards creating a consistent look and feel to ensure your design investment is working for your business.
As a design studio we focus on branding in application, more than fonts and colours, we put brand identity to the test for your specific requirements (whether print design or web design), to make sure your unique identity can be applied to your sales and marketing designs.