Nonprofits need to create a comprehensive social media strategy in order to effectively manage their presence on the various platforms. This includes deciding which channels are best suited for their goals, developing content that resonates with their target audience, and engaging with followers through meaningful conversations. Additionally, nonprofits should measure the success of each campaign by tracking key metrics such as engagement rate, reach, and conversions. With these insights they can refine their strategies over time to ensure maximum impact from every post or ad they publish.