Based on Katana's customer data, several industries exhibit seasonality trends, and they align closely with Shopify's top product categories during the same period. These include: nApparel nCosmetics nToys nSporting goods nBut beyond the typical seasonal gifts like bath bombs scented with the essence of coal and festive gift wrapping, some products witness a remarkable surge in volume during Black Friday. These items include: nAmerican flag caps — with a 26% increase in demand nHome security alarms — experiencing a 28% boost in sales