When managing a website, understanding user behavior is crucial for optimization and success. The most critical web analytics metrics that provide this insight include page views, unique visitors, bounce rates, average session duration, and conversions. Each of these metrics offers valuable information about how users interact with your site:   Page Views: This metric counts the total number of pages viewed. Repeated views of a single page are also counted. It helps in understanding which parts of your website attract the most attention and are the most engaging to your audience. Unique Visitors: This represents the number of distinct individuals visiting your site during a given period, regardless of how many times they visit. Tracking unique visitors gives you a clear idea of your website’s reach and helps in distinguishing new visitors from returning ones. Bounce Rates: The bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate might indicate that the site’s landing pages aren’t appealing, relevant, or easy to navigate. By analyzing bounce rates, you can identify areas where your site might not be meeting user expectations. Average Session Duration: This metric measures the total time visitors spend on your site during a single session. Longer durations typically indicate more engaging content or more effective user engagement strategies. It helps you understand how well your site holds the interest of visitors. Conversions: Conversion rates measure how well your site achieves its goals, such as selling products, gathering sign-ups, or any other key performance indicators you’ve set. Monitoring conversion rates is crucial for evaluating the effectiveness of your website and marketing efforts in prompting users to take desired actions.   By monitoring these metrics, webmasters can gain a comprehensive view of site performance and user interaction, allowing for targeted improvements and strategies to enhance site effectiveness and user satisfaction.