In terms of the look and feel, offset lithography printing can produce high-quality visuals, but is basically flat and non-tactile. Engraving produces a crisp raised image created by the genuine “bruising” of the paper caused by the plates. Letterpress produces a recessed image that appears, as its name suggests, “pressed” into the paper. Both engraving and letterpress printing have a high tactile quality that is often desired by art directors, designers and creative professionals.