Organic traffic is generated via people finding your website through search engines such as Google. The optimisation of your website SEO, both technical (such as loading page speeds and page structure) and via your website content influences those organic search results.
Paid traffic is generated via people being referred to your website by clicking a link within either a paid advert or a sponsored listing that your business has paid for to appear at the top of the search engine results.
Our digital and social media marketing experts and consultants can help you with SEO optimisation of your website and develop a paid Google Adwords campaign strategy to drive traffic to your website.