Stiff Competition: Since online marketing is simple and inexpensive, it has become the favored strategy for most businesses. Being seen in such a crowded area is therefore a challenging task. Getting overwhelmed: It's simple to become overwhelmed and confused since there is a deluge of information, data, and tools. You need a lot of practice and expertise to make sense of it all. Analytics is just as good as its users: There is analytics for everything, but using raw data requires understanding how to interpret and apply it. Sometimes it may be deceptive, prompting you to chase after pointless metrics and spend money in the wrong places.