B2B (business to business) networking is a widely used process by which businesses (or individuals representing businesses) connect with other businesses – primarily with the intent of offering or acquiring relevant opportunities, services, or products. By this definition, a B2B business network connection is a business-to-business relationship – whether made in person, through email, over social media, or anything in between.
LinkedIn is by far the leading online platform for both B2B and B2C networking – much of which is established through outreach messaging. In fact, the platform is so full of businesses looking to connect that it can often be hard to ‘break through the noise’. That’s where LinkedIn lead generation agencies come in. For those looking to cultivate B2B network connections, the GLO team are proud to offer a comprehensive LinkedIn marketing service, delivered on a fully bespoke basis.