Real estate websites can make money in a variety of ways. One of the most common ways is through advertising. Real estate agents and brokers can pay to have their listings featured prominently on the website or in search results. Some websites also offer paid to advertise to related businesses, such as home insurance providers or mortgage lenders.
Another way that real estate websites can make money is through lead generation. When users express interest in a particular property, the website can collect their contact information and sell those leads to real estate agents or brokers who are looking for potential clients.