Once a user signs up to your list you need to give consideration to what emails they will receive and when. Depending on the offering and the signup point, you need to send several emails to your prospect over a number of days to convert them. A typical drip campaign will take 10 emails before the prospect is ready to purchase. You need to provide incremental value in each email to them.Incorporating action intent through website behavior into the drip campaign with Marketing Automation scripts will only enhance the impact of your drip campaign.