Logo color meaning comes from the collision of art, science, and culture. The way your customers respond to colors depends on two factors:Aesthetics: Some color combinations can blend well, but some can create tension and turn the customer off. Brands must think out of the box and use color combinations that can stand out among the competitors. Learned associations: People have already learned to associate colors with certain feelings. For instance, white is the color of purity, and many Christian brides wear it on their wedding day, but for Hindus, white is the color of mourning.