There are a lot of options in social media and each have their own demographics. Facebook is great for patients of restorative care age. Instagram is excellent to reach young families or future ortho patients. Pinterest is a perfect place to capture a mom looking for ideas on how to make braces comfortable. TikTok was a pandemic phenom, but with a primarily 18-24 year old demographic, choose this avenue for young family practices, or use the app to share that content to other social accounts. The point is, be sure to choose the right channel to match your audience.