Generating qualified leads on LinkedIn is the ultimate goal for B2B advertisers. You can achieve this goal through well-defined target groups with little wastage, the right campaign objectives and engaging content that attracts the attention of LinkedIn users. In addition to these factors, you should use a multi-strand campaign structure that encourages your users to convert through multiple touchpoints. Last but not least, nothing beats testing. As we all know, practice makes perfect - and the same goes for perfecting and optimizing LinkedIn Ads.