After we audit all of your website’s backlinks, we start a manual outreach campaign to request the owner of the offending website remove any links pointing to your site. We recording who we reached out to, when, all follow-ups, and any responses received. These are recorded in the event a webmaster in uncooperative in the removal and the creation of a link disavow file is needed.If required, the disavow file is submitted to Google, and it tells them that these backlinks were not endorsed by you and that you do not want them to pass any sort of SEO benefit to you. Google’s spam team reviews the file and has the ability to remove the offending links from counting against your website and rankings.