Firstly, they’re involved in a variety of industry activities. These range from speaking at events, hosting and being interviewed, launching podcasts, syndicating guest blogs and more. Throughout these events, they demonstrate their most important quality: industry expertise. The expertise of thought leaders gives clear value to their audience. This value helps to build a loyal following, and through participating in your industry’s conversation, a valuable network of connections, collaborations and partnerships that will give you credibility.