Yes, getting a gift card - for yourself or a loved one - is a straightforward process. They exist in three different formats. There's the good old physical card which you can bring into the store and redeem at checkout. You can also get one delivered to your email or, alternatively, keep it in the wallet of the official Athleta app. Each will do the exact same thing - and can be worth anywhere between $10 and $500. For larger purchases - or larger families - it's best to buy a couple of them.