The 5 P’s of event planning are: Product, Price, Place, Promotion and People. Each ‘P’ represents a core element essential for a successful product promotion. Product: The tangible offering you’re selling AND the experience of your event. Price: The perceived value of your event. A fine balance between affordability and perceived quality. Place: Accessibility, ambiance, and how logistics fare during the event. Promotion: How a narrative is shaped, and how captivated your audience are with your event. People: Understand and cater to the diverse needs of your attendees, sponsors, collaborators, and stakeholders.