Google Analytics: A free tool that helps you track website traffic, user behavior, and conversion rates. Google Search Console: A free tool that helps you monitor your website's performance in Google search results and identify any technical issues. Ahrefs Lite: A $7/month plan that includes basic features such as keyword research, backlink analysis, and content analysis. SEMrush: A $99.95/month plan that includes features such as keyword research, competitor analysis, and backlink analysis. Moz Local: A $84/month plan that helps you to manage your business's presence across local search engines and directories.