The new PF Black Card refers to the upgraded membership option offered by Planet Fitness. It provides additional benefits beyond what the standard membership offers. With the new PF Black Card, members have access to all Planet Fitness locations across the country, without any restrictions or limitations. This enhanced membership level also includes perks like unlimited guest privileges, usage of massage chairs and tanning beds (at designated locations), exclusive discounts from partnering companies, and other unique offerings as part of their fitness experience.