Target Market: PositiveSSL Wildcard is aimed at providing a cost-effective solution for small websites, whereas EssentialSSL Wildcard targets small to medium-sized businesses with a balance between affordability and features.
Pricing: PositiveSSL Wildcard is generally more affordable and positioned as an entry-level option. EssentialSSL Wildcard may offer more features, justifying a slightly higher price.
Features: Both offer domain validation, 256-bit encryption, and compatibility with most browsers. However, EssentialSSL Wildcard may have a higher warranty and a more recognized trust seal.
Brand Perception: EssentialSSL Wildcard is marketed as a more premium option compared to PositiveSSL Wildcard, influencing its pricing and positioning.
Both certificates serve to secure unlimited subdomains under one domain. Still, the choice between them can depend on specific business needs, budget, and brand preference.