Marketing digital products is similar to marketing physical products: it all starts with research. Ideally, you should research your market before you even create the product, while you're still in the initial planning stages. When your product is ready to sell, you can market through the usual channels like email newsletters, pay-per-click advertising, and social media posts, but you can build even more effective strategies depending on what type of product your digital content is. For example, you can market a video game by posting gameplay footage on social media and YouTube and offering a free demo version. For videos and music, you could offer trailers and demo cuts. For ebooks, you could release the first chapter for free. Each type of eProduct has its own special potential for marketing.