There’s a wide number of features available on an iOS platform, however, some of them stand out more than the others in the market including -
User Interface - Apple’s interface is iconic due to its simple yet memorable design, additionally, it includes features like gesture control and 3D touch to further enhance the UX.
Siri - it is an AI-based virtual assistant model that is used across all iOS platforms. The users can use their voice to give the model simple to mid-complexity tasks as of now, however, the technology is rapidly evolving and will soon be able to handle complex operations with ease.
iCloud - it is Apple’s integrated cloud-based storage service that allows users to access their data across multiple devices. Allowing users to synchronize their devices and access their important data from anywhere in the world.
Apple Pay - it allows users to make secure and convenient purchases directly through their iOS devices. With its increasing popularity, several retailers and banks across the world now accept payments via apple pay.
There are many more features that help iOS devices to stand out in the market, however, these are the most trending features nowadays.