Here are four distinct pillars of a successful omnichannel approach:
1. Sales: Your sales strategy directly influences your omnichannel strategy and can help you prioritize the channels that make the most sense for your audience.
2. Marketing: You don’t want your marketing messages to look different across your different channels. A unified can help your customers feel connected to your brand on each channel you show up on.
3. Fulfillment and Logistics: Whether it’s a meal or a product, order fulfillment is the only way to get customers what they bought from you. It’s also an important part of the omnichannel experience and can help you reinforce your brand promise on the last leg of the journey.
4. Operations: You can’t do omnichannel without a system that ties all of your channels together. Square can help you turn your omnichannel ideas into reality with .