It's all too easy to move off your business goals over time. Business life may be beautiful but it is also uncertain. Never in most of our lifetime has a world crisis so dramatically called for a pivot change in what can drive - or at least maintain - business growth. Your E-commerce advertising, SEO, and content creation that drive revenue may cost you more if partially dropped while recalibrating. Communications that demonstrate support and solutions have topped our marketing strategies. We're saying unwanted farewells to some of our favorite family-owned restaurants and local retail stores. Small businesses wonder how to sustain business growth due to devastating financial losses.