Saffron is that it is produced from the flower crocus sativus. Each flower only produces three tiny stigmas and only once per year. This, plus the incredible red-orange hue that it produces, makes saffron one of the most luxurious and expensive spices in the world. Some people suggest using a small amount of turmeric as a substitute for saffron, but it will not be the same since saffron offers such a unique and subtle flavor. If you can't find saffron at your local market, find it on Amazon.