Many entrepreneurs are steeped in DIY culture. They may pass off SEO duties to web designers or try it themselves. We get it! We’re all about startup culture and smart spending, but SEO changes at breakneck speeds. Search engines make tiny adjustments daily in the way data is processed. Without grasping the fundamentals, any keyword research, metadata strategies, or interpretation of analytics tools could be leaving leads on the table. SEO spending is smart spending. At Outpace, our goal is to rank you higher and deliver more engaged customers with a foundation that works today and into the future.