Data privacy is key to the success of marketing and sales teams. Compliance with data privacy regulation requirements, such as obtaining explicit consent from customers, helps mitigate noncompliance risks, including financial penalties. It also builds customer trust and helps ensure you can ethically collect the data you need from your target audiences throughout the sales funnel.
This involves a shift in attitude for entire marketing and sales teams — ensuring data privacy is prioritized and incorporated from the start with each marketing or sales strategy and campaign.