Before beginning the redesign, gather insights on your target audience, current website performance, and desired goals.  You need to consider the following aspects like: Audience demographics and preferences Current website traffic and user behavior Competitor analysis and industry trends Desired website functionality and features Branding guidelines and visual assets SEO performance and keyword analysis Content audit and inventory Technical considerations (e.g., hosting, CMS) Budget and timeline constraints Getting all this information before the redesigning phase helps you get the most out of your investment.