I think it was very important for them to buy the rights of those 18-matches cluster because these 18 matches are the ones that have very high viewership numbers. If you look at the number of viewers of these 18 matches, the results could be almost 30 to 40 percent higher than the normal matches that are there. So I think it made more sense to pay any price because if you have to monetise the entire digital property in a better way, it is very important to get all the matches on an exclusive basis because once it goes to other platforms on a non-exclusive basis, there is big cannibalisation in terms of the advertisement revenue. So, that’s the reason they paid a very hefty price for it and because of that, the overall content cost has gone up phenomenally. If you look at this on a per-match basis, digital has kind of surpassed TV by a small margin. But as I told you, monetising opportunity in digital is still unexplored. I think it needs some ofthe numbers to scale up from here on.