The most common CRM mistake is neglecting to input accurate and reliable data into the system. A CRM system relies heavily on accurate data for decision-making, such as identifying sales opportunities and marketing campaigns. Inaccurate or incomplete data can result in missed sales opportunities, dissatisfied customers, and poor business decisions. Employing best practices such as data cleansing, data standardization, and regular data maintenance can help avoid this mistake. Another common mistake is choosing a CRM that is overly complex for the organization’s needs, leading to a low adoption rate and underutilization of the system’s capabilities. It is essential to assess the business’s needs and capabilities before selecting and implementing a CRM software.