Your Google Business listing is not your website nor any site. It functions within a Google Account as a listing that may display when potential customers are searching for your business name or service. It was formerly called Google Local and Google Places. Today, it functions as a hub that helps customers quickly find all of your contact info and key services in one place. It lets businesses engage with customers on Google for free. SEO is by no means static. Ways to boost your local SEO by fully utilizing this a core element of local SEO. Recently Google added Google Business Listing Posts. Appearing in local search results yesterday for queries specific to your products or services is no guarantee of future Google rankings. Every business can do its part to keep their Google My Business Listing search accurate, protected, and better at generating incoming foot traffic. Having seen many a valid business struggle with this, our article is meant to help.