- Find your platform. Identify which social audio platforms are a good fit for your marketing goals. - Identify your “spokesperson.” Decide who at your company will represent your business and be able to present and communicate ideas, engage in dialog, and listen with empathy to potential customers and users. - Sponsor a room or chat. Brands can also work on connecting with their audience by sponsoring rooms or chats organized by industry leaders. - Invite your audience (or potential customers) to join. Leverage multiple channels to invite people to engage in your social audio campaign or event – website, social media, word of mouth, and email marketing.