Most of the time, content marketers make these choices based on the purpose of the writing and who it is for. It is exactly what the hiring manager wants to know if you can handle the shift according to the readers. You can tell the hiring manager the following:  “ I think it's important to consider the purpose and audience when choosing which topics to focus on and which format to use. This will make sure that the writing is effective and achieves the goals it was meant to. For example, if the writing aims to inform or educate the reader. In that case, I need to focus on topics important to the reader and present the information in a clear and organized way. If the goal is to entertain or convince the reader, my focus might be on more interesting or compelling topics, and the format might be chosen per the reader's emotions or interests.”