Drop shipping fulfilment is a type of order fulfilment process where a retailer does not keep goods in stock but instead transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. This allows the retailer to sell a wide range of products without having to worry about inventory management or warehousing. The retailer only pays for the goods when they are sold, rather than having to invest in inventory upfront. Dropshipping fulfilment is a cost-effective way for retailers to expand their product offerings and reach a wider market without incurring the expenses associated with holding inventory.