In My Dashboard, below to every server there is a personal navigation bar. Click the first option called Voting Code.
The HTML code can added on your website HTML source or on any blogs or forms that is allowing HTML code. The BBCode is for forums, signatures or even some blogs.
The LINK code is a direct url you can put on your browser to navigate to your site or server. For more reference we suggest you read the guides for Enjin and other free sites in this tutorial.