Though all kosher certifying agencies share the goal of verifying and ensuring kosher law is adhered to, each one of these agencies around the world has its own policies and procedures. Consumers, retail buyers and suppliers choose what products to buy based on the standards and reliability of the certifying agency. The familiarity of the trademarked kosher symbol is the visual connection to the certifying agency of choice. Our trademark is the bold K in the circle – a ubiquitous sign known around the world for excellence in kosher. Review our tips for how to choose an agency, to best educate yourself on becoming reliably certified.