Investigations measure any content interaction, including abstracts, abstract & references, metadata, videos, supplementary materials (e.g. research data), images. Elsevier has developed new and innovative ways to provide value to researchers leveraging different content types and metadata beyond “flat PDFs” and the Investigations metric allows us to track and showcase that value. Note that an active user request needs to be present to record an Investigation, i.e. embedded content does not count unless user requests it.