Technically, yes.
Some features in Gmail can be used to run email marketing campaigns. Apart from being able to send and receive emails, you can use your Google Contacts to store an email list. You can also send mass emails, though the limit is 500 emails per day. These two features are useful for email marketing.
But while you can use Gmail for email marketing, we don’t recommend it.
Most of the features in Gmail are more suited for personal email accounts. If you run a business, a free email service provider like Gmail won’t be effective. You’ll need to invest in additional extensions to make Gmail a somewhat effective email marketing tool.
However, your best option is to choose a dedicated email marketing software.
Later in the article, we’ll see the pros and cons of using Gmail for email marketing. Plus, the best Gmail alternative for small businesses.