Because we have such a diverse client group, we measure your progress and growth in a number of different ways. For ecommerce clients, for example, you might be most interested in boosting your conversion rate, while a B2B company may be more interested in lead generation.Other metrics we use include COCA (Cost Of Customer Acquisition), LTV (Lifetime Value), and of course measures like impressions and CTR (Click Through Rates) for paid advertising and social campaigns.For us, the most important measure is your ROI – Return On Investment. Our goal is to ensure you’re consistently getting more out of your campaigns than they’re costing you.