The cost of a brand guide can be all over the map. Some brand guides are seven pages. Others, like a major corporation, can be hundreds of pages. So, depending on the complexity of your brand, the sophistication of your advertising placements, layers of approval, and so on, brand guides can start at $750-1,000 and increase greatly from there. We like to think we're fair, so don't be shy. We have no issue talking budget.