When the apple logo shape was carried out as a minimalistic outlined fruit, the ready-made silhouette looked like something else rather than an apple. So Rob Janoff, the graphic designer developing the company logo, added a bitten part for the result to be not a cherry tomato but an actual recognizable Apple logotype. Aside from that, such an intelligent solution had also received its praise because of a world-play: “bite” sounds the same as “byte” — the basic unit of information, closely connected to the tech industry.