When it comes to SEO friendliness, both Magento and Shopify work out of the box pretty well with Google. There are many plugins that can make managing your e-commerce website SEO relatively easily. Magento has a very good SEO functionality, however, Shopify has an impressive number of built-in SEO options that are easily generated and auto-populated. It simplifies the online selling process as possible for the users. Along with the basics (meta tags, product page optimization, site structure editing, etc.), there are also many tools that help you improve your SEO performance. Also, Shopify outperforms other platforms with a load time of 1.3 seconds (it’s a great number as the total industry average is 3.2 seconds). The platform also offers an SSL certificate which improves your SEO rankings. Finally, there is 301 Redirect (the feature used to redirect users or search engines from one URL to another).