Just like black and white magic, there is such a thing as Black Hat and White Hat SEO. The main difference is that White Hat SEO follows search engine guidelines, focuses on improving user experience, and takes a long-term approach, while Black Hat SEO has no regard for guidelines, is implemented without user experience in mind, relies on deceptive and manipulative tactics, and is all about the “quick wins” and “quick fixes”. At Wealth Ideas Agency, we are White-Hat only. We follow all the fundamentals that very few websites implement, and we’re here to improve and build your website equity so it performs well in search over time rather than temporarily boosting your numbers. As you can see, we’re all about the good magic that will make a difference in your website in the long run.