Over the years, Cdiscount has developed a reputation for having the lowest prices, so tends to attract price-conscious consumers. Only the best price is shown to shoppers in the equivalent to Amazon’s Buy Box – other factors are not taken into account.
Cdiscount is particularly strong in high-tech products and computing, and is popular among young technology enthusiasts.
Buyers can collect their orders through the Groupe Casino store network, providing more than 2000 parcel collection points throughout France. This is particularly important for convenience and to save on delivery charges for heavy goods.