Direct mail advertising is a form of marketing where physical literature or promotional materials are sent to prospective customers through the post. In a world that is increasingly dominated by digital marketing and emails, direct mail marketing is one of the most effective ways to engage people and achieve a positive response. Used as part of a multifaceted marketing strategy, direct marketing services can go a long way to increase brand awareness, promote products, services and offers, encourage feedback, and inspire audiences to take action. Different types of direct mail include: Letters Postcards Brochures Catalogues Magazines Tabbed mailings Parcels and bespoke items