SEO and eCommerce websites go together like tacos and tequila. In fact, the most robust eCommerce businesses are those with a good SEO strategy. Without it, your eCommerce business will rely on paid ads (whether Facebook or Google), which means you will have to pay for your traffic. Although PPC can be an excellent way for your eCommerce website to generate sales, it’s best to have both in your strategy.
If you’re running an eCommerce website, you’ve got to make sure you’re targeting the right keywords (aka the stuff you’re selling). These keywords can be super competitive, so getting your on-page SEO on point is vital. You also want to ensure your product pages are connected to all the other pages on your site to get more peeps to check out the stuff you’re selling.
To really step up your eCommerce SEO game, start writing blog posts about things related to your products. This’ll drive more traffic to your site and give peeps a chance to get to know you and your brand. Then, when they’re ready to buy, you can show your customers the way to your product pages.