Using a strap-line in a logo can have both advantages and disadvantages. A strap-line can help communicate the brand's message, differentiate it from competitors, and make it more memorable for customers.
However, a poorly written or irrelevant strap-line can confuse customers and dilute the brand's message.
One advantage of using a strap-line is that it can help communicate the brand's message and values to customers.
A well-written strap-line can convey the brand's personality, mission, and unique selling proposition.
A strap-line can also differentiate the brand from competitors and make it more memorable for customers.
On the other hand, a poorly written or irrelevant strap-line can confuse customers and dilute the brand's message.
A strap-line that is too long, too vague, or not relevant to the brand's products or services can be ineffective and even harmful to the brand's image.
In summary, whether or not to use a strap-line in a logo depends on the brand's goals, values, and target audience.
A well-written and relevant strap-line can help communicate the brand's message and differentiate it from competitors, while a poorly written or irrelevant strap-line can confuse customers and dilute the brand's message.