Even though Alexa’s voice sounds human, it was not originally a real person’s voice. Thanks to the woman behind Echo, Toni Reid, Alexa became the voice of modern technology. This voice-activated virtual assistant originated from the latest text-to-speech systems and artificial intelligence.  More updates have been added to the device for a friendlier, more human-like sound. For example, you can change an accent to match yours. Celebrities such as Samuel L. Jackson can also be heard on Amazon Echo. If you’re interested in adding personality to your smart speaker’s voice, Jackson is here to set your alarm, reply to your question about the weather, and more.  It’s not surprising that Amazon has decided to implement such neat features since voice search trends are expected to continue rising. According to Amazon Alexa statistics, 44.7% of consumers use smart speakers like Amazon Echo for voice search, and this percentage will only grow in the future.