In the context of mobile marketing, ROAS is among the most foundational KPIs to track. Among other networks like Google, Facebook, and TikTok, Singular tracks ROAS for mobile developers thousands of networks such as ironSource, AdColony, BlueStacks, and many more. Singular also enables ROAS tracking via Apple’s SKAdNetwork framework, which means that even if you don’t have an IDFA you can continue to monitor profitability on all your ad campaigns. In addition to data from SKAdNetwork, Singular aggregates ad costs and from all your media partners (and any data source) so that you can analyze complete and comprehensive ad spend and ROAS in a single platform. This means you can account for the ROAS of your entire marketing budget, regardless of the data source.
Calculating the true ROI of your ad campaigns can be a challenge if the business has multiple revenue streams and is using multiple ad platforms. With Singular’s ad monetization attribution, this allows you to automatically account for ad revenue in your ROAS formula. By combining ad attribution, other revenue sources, and cost aggregation, this provides advertisers with the true performance of each advertising channel and campaign. Ultimately, knowing the true performance of your ad campaigns at the most granular level enables better decision making and more intelligent scaling.
Finally, Singular’s ROAS analytics don’t end at the campaign level. The Singular platform also allows you to visualize performance of individual ad assets, including the performance metrics of videos and images side by side. Regardless of the source, our data connectors and attribution platform provide the true ROI of each campaign, publisher, creative, and keyword.
In summary, Singular provides mobile marketers with unrivaled ROI insights, including the ability to visualize creative assets side by side with their respective performance metrics, as well as granular analytics to get a comprehensive view of the organization’s ROAS.