Given that Amazon’s share price has been growing consistently over the years, there may be positive investor sentiment towards the company and its potential future outlook. However, there is no definite way of knowing and it therefore shouldn’t be assumed. If you believe that Amazon will rise in value, you could take a long position on our derivative instrument using spread bets and CFDs, or if you believe that it will fall in value, you could open a short position on the company. Open an account to get started.