Simplicity: It will be great if you choose simple themes. These themes would be easy to navigate. 2. Responsive design: A significant number of web traffic is generated from smarts phones and tablets. Make sure the theme you are choosing is mobile friendly. 3. SEO Friendly: Always go for the theme which is SEO optimized because it plays a crucial role in the overall SEO ranking factor. 4. Light-weighted: Light theme helps the website to load fast. A site that loads under 2 seconds ranks better in the search result. The theme I recommend is Astra – It’s has all the quality and is the fastest-growing theme of all time.