Growth is often the number one priority for any startup. With growth comes revenue and with revenue should come profit, eventually. However, growth is all about finding the sweet spot – too much, too quickly and your startup could be left short of resources or without the proper structure in place to support your expansion. Too slow and your business could face stagnation and lose the race to turn profitable. The sweet spot is what’s known as sustainable growth – the rate at which your resources, structure and systems can support growth without risking the quality of your product or service, or operations as a whole. Below we’ll explore some of the areas of your startup that you should be focusing on to help generate sustainable growth.
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