Helps in boosting user engagement:
With the proper email cadence, you can send users the desired number of relevant and useful emails. So, enhancing email metrics like open rates, click-through rates, deliverability/inbox placement rates, etc., will aid in boosting user engagement.
Increase brand recognition and standing:
Users are likely to stop knowing you even exist if they receive emails from your company less frequently like only once a month.
However, sending too many emails will tarnish your brand as spam and annoy customers. As a result, users will unsubscribe from you or mark your emails as spam, harming your reputation.
Therefore, using the right email cadence will keep your brand’s reputation intact while ensuring that users are aware of it.