Traditional customer relationship management refers to the tracking and management of the sales, marketing, and service-related interactions businesses have with current and potential customers.
Social CRM is a bit different. By implementing social CRM, businesses see all interactions that occur across social media platforms, including Facebook, Twitter, LinkedIn, and video platforms like YouTube and Vimeo. Social customer relationship management is a critical component of CRM 2.0, a philosophy that places importance on building true relationships with customers. Learn more about social CRM now.