On the contrary, we like to consider ourselves ahead of the times!When we first started our company in 2010, we could rarely find any All Natural beef snacks in the market. Since then, we’ve become a bit of a “disrupter” to the industry because now there are dozens of products on the market “claiming” to be All Natural. However, what many of these companies are claiming is All Natural INGREDIENTS only (which we are thrilled about!) but most of them do not have All Natural beef.We are proud to produce completely All Natural snacks with All Natural beef exclusively from Wyoming ranchers AND All Natural ingredients.