We are a small business, and in order to bring as much to market as possible we have to be selective about where we put our money. To test to see if there's even a market for a piece (and to keep from overproducing), we offer it for preorder to let you and others like you tell us whether we should proceed with ordering from our factory and how much to order. If only a few purchases are made on an item, we'll cancel the production and refund the order to store credit. Or if a lot of orders are placed, but a few sizes are not preordered, we'll place an order but often without those sizes. Your card is charged at checkout or funds pulled from Paypal. We offer preorders at between 20-40% off of full retail for the first  day or two of the preorder launch, and then prices start to go up as we get closer to getting stock. That means in order to get the best deals, you should preorder as soon as possible! Preorder items ship out in advance of stock arriving in our store, so preorder customers are the first to get pieces and the first to get to show them off!  We also rarely close our preorders, but we do risk selling out once product is ordered and prices start going up or risk cancelling a preorder a few weeks after launch if it doesn't sell. We of course email about any preorders that won't proceed to production, but it is fairly rare. In the event a preorder does not make it to production your payment is refunded to store credit. We do not send email updates on preorders unless there are delays. We do update our IG stories with fun updates about productions, though! Follow us on socials!