Knowing what you're committing to â€” and what you're going to get out of it â€” is essential when working with a link building agency. Some link building services don't require any long-term contractual commitment; you can simply buy the product you're interested in and wait for your order to be fulfilled. For example, blogger outreach services generally allow you to buy a set number of links.
Other services will involve making more of a commitment, especially if you want to focus on a wider campaign that helps you secure results over time. Some services offer monthly payment plans, which promise you a certain number of links per month. Others might expect you to sign on for a contract of several months or even a year to guarantee better results. When outlining a contract, make sure it clearly defines both the agency's obligations and yours before you sign.