Modular marketing can look different depending on a business’s needs. Here are a few examples: - A growing eCommerce company may hire a strategist to develop a marketing plan, then work with an SEO expert to improve their search engine rankings and a PPC specialist to handle paid ads. A small law firm might focus on content marketing, work with a copywriter to develop blogs and case studies and employ a social media manager to handle LinkedIn outreach. A local restaurant could hire a graphic designer to refresh its branding and collaborate with a website designer to update its online presence.