An SEO audit is a complete review of a website’s current SEO performance. It’s an important way to identify any issues or opportunities for improvement that would lead to growth. Here are 6 things that are commonly included in an SEO audit: 1. Technical SEO Review of the website’s structure, navigation, page speed, mobile responsiveness, and other technical parts that can affect its search engine ranking. 2. On-page Analysing the content on each page, including title tags, meta descriptions, headers, images, and internal links to ensure they are optimised for target keywords. 3. Off-page Assessing the quality and relevancy of external links going to the site. 4. User experience (UX) Analysing how users interact with the site, which includes site structure, navigation, design, and overall usability. 5. Competitor analysis This involves analysing the website’s competitors and identifying possibilities to differentiate the site from them. 6. Keyword analysis Identifying target keywords and analysing the current ranking of the website for those keywords. Learn more