Nowadays, internal employer branding has become an inseparable element of effective management in organizations. In order to build a strong organizational culture and employee involvement, many specific actions can be taken. One such way may be to develop training and employee development programs. Investing in their education and developing their skills will be a valuable statement of the employer, and will help build a positive image of the company. Creating employee benefit programs can also bring significant results. Offering health care, leasing or lunch vouchers will be an additional benefit for employees, which will increase their satisfaction and commitment to work. However, the effects of internal employer branding are not immediate. Building a strong and positive image of the company as an employer requires time and consistency in the actions taken. Therefore, it is worth approaching this process with patience and regularity, which will pay off in the future by improving employee satisfaction with work and improving the quality of performed activities.