Creating a robust programmatic media buying plan will help you get ahead of the competition and achieve results. Here are five steps for creating the best possible plan for your programmatic advertising campaigns. Ask yourself the right questions about the campaign goals Get to learn anything and everything about the technology Leverage a Multi-Platform Approach Focus on delivering incredibly creative ads  There is no one-size-fits-all solution in programmatic advertising We recommend starting small and taking time to learn the ropes to avoid making costly mistakes, especially with retargeting ads. Every decision that you make should be based on accurate market data. Consult widely and carry out extensive market research to know which online platforms your target customers are fond of, then bid on ad space on those platforms.