In most instances, physical gift cards and gift certificates contain disclaimers stating that if lost or stolen, they will not be replaced. From a customer service perspective, however, that practice may not be the most effective. When selling cards or certificates manually, be certain to use a tracking system and record pertinent details about the sale including an identifying number, the value, date of sale, and the purchaser’s name. Digital gift cards or e-gift cards will typically track the sale automatically.