The Google Search Console is a free webmaster tool that allows you to see how your site performs in Google search and also provides insights about crawl errors, malware, and other indexing issues. The Search Console also provides data about your website's impressions, clicks, average position, and estimated click-through rate from search results pages. You can also use the Search Console to submit sitemaps for your website and track their appearance in search result.
Content marketing can be a great way to improve your website's visibility in Google search results. By creating high-quality blog posts, articles, infographics, and other content, you can help to attract organic traffic to your site and increase awareness of your brand.