Lead management is the process of tracking and managing prospective customers, called leads. It combines a set of methods and practices for gathering, qualifying, and pursuing leads who come through outbound and inbound channels. Without high-quality leads, there's nothing worthwhile for a sales team to pursue. That's why effective lead management is considered the backbone of a successful sales operation and a critical first step in the sales cycle. A lead management system is critical for sales success because it supports increased complexity as a company scales; managing 200 leads is a lot different than managing 2,000 or 20,000 leads, let alone even more. Learn more about Lead Management now.