Always start with fresh coffee beans. Use the correct grind for the particular brewing method used. If possible, grind close to the brew time. Use fresh, cold, filtered water.  Hot water from the tap is flat and stale and usually has chlorine in it. We recommend one to two level tablespoons per six ounces (one cup) cold water for regular-strength coffee. Adjust slightly for individual taste preferences. Serve coffee immediately after brewing. Freshly brewed coffee allowed to sit on a warmer will begin losing flavor immediately.  The longer it is held, the less desirable it becomes.  Brewed coffee stays fully flavorful for only 20 minutes. Never reheat cooled coffee or allow it to sit on a heat source; the coffee will lose its flavor quickly.