Hyperlocal marketing focuses on finding and targeting prospects within a highly specific, geographically restricted area. This type of marketing is essential for businesses that draw most, or all, of their revenue from residents located within close proximity of their physical location. The Hyperlocal and local marketing system has many elements, and is very effective at targeting people that are looking for business in a specific area, or that are performing “near me” searches. Local marketing also includes the understanding traffic flows and active, or “hot” mailing routes in a neighborhood.