Branding is the process of creating a unique name and image for a product in the consumers' minds. It aims to establish a clear difference in consumers' eyes between a brand and its competitors. Branding generally involves using a consistent look and feel through all types of marketing. Branding experts are specialists who know how to implement a consistent branding campaign for a company and/or its products. The branding agencies that we have examined in this article employ branding experts to help their clients.