We believe in being completely truthful – no hidden facts, no deceptive marketing, in fact our company Life by Dallas, Inc was created as a holistic approach to health and wellness. TRUE POP Popcorn is NON-GMO Air popped corn has higher dietary fiber, lightly sprayed with sunflower oil, giving it a buttery flavor minus the cholesterol, fat calories, simply to get the great tasting season blend of herbs and nutritional yeast for it’s namesake – nutrient dense with a strong cheesy flavor (again without the other stuff) and just a tad bit of sea salt, instead of regular table salt, with it’s natural minerals in tact to easily digest as a natural preservative! It’s the truth!