Step one in budgeting for social advertising is to determine how much you’re planning to spend on all your digital marketing efforts. Next, you’ll need to decide what % of that budget is going to be devoted to social media. Most companies spend about 5% to 15% of annual revenue on marketing Of the total marketing budget, approximately 35% to 45% should be spent on digital marketing activities Of the digital marketing budget, about 15% to 25% usually gets spent on social media marketing efforts (organic and paid) Your overall digital marketing goals should play a factor in determining how much gets allocated to social media spending.