Fast-moving consumer goods are products that sell quickly at a relatively low cost. FMCG products have a short shelf life, like soft drinks and confections, meat, dairy products, baked goods, etc. FMCG goods are purchased frequently and are quickly consumed. Some examples are milk, gum, fruit and vegetables, toilet paper, soda, beverages, etc. Along with the perishables, it also includes detergents, toiletries like sanitary napkins, oral hygiene products, cosmetic products etc.