The rise of digital health and wearable technology has provided new opportunities for innovation in this space. On the health care side, menstruation and period care products remain focal points. Areas such as fertility, birth control, menopause, and hormonal disorders are on the rise, with many unexplored opportunities. Studies also show that women are not only consumers but the primary decision makers both for themselves and their families – making them a great purchasing power*. Designing for gender diversity presents several possibilities, not only within health care but across various industries. It not only offers opportunities for business growth and innovation but also contributes to a more inclusive and equitable society. By embracing diversity in design, companies can create products and services that better meet the needs of all individuals, regardless of gender identity. FemTech is a largely untapped market with endless possibilities.  *Source: Medical News; Read more here