Increasing your delivery margin is the key to making your agency more profitable. This can be done in three ways:  1. Increasing your Average Billable Rate (ABR) while maintaining or improving your Utilization Rate 2. Improving your Utilization Rate while maintaining your Average Billable Rate 3. Decreasing your direct labor cost and/or Average Cost-Per-Hour while maintaining your Average Billable Rate and Utilization Rate ㅤ