Principle #1 – Know That Great Products Drive Success Everything Else is a Supporting Function. Principle #2 – Trust your managers, and make sure they trust their subordinates. Principle #3 – He Believed in Living a Structured Life. Principle #4 – Spend Your Days Doing, not Planning. Principle #5 – Your Company Must Have Unifying Products and Principles. Principle #6 – It is Imperative That You Stop Infighting as Soon as It Arises. Principle #7 – Determine Cultural Values from the Outset and Then Model Them. Principle #8 – Don’t Manage Your Team via Email. Principle #9 – Maintain a Culture of Respect. Principle #10 – Be Honest with Your Team. Principle #11 – Work On People Then the Problem. Principle #12 – Judge People by More Than Their Metrics. Principle #13 – Focus on the Long-Term Always. Principle #14 – Be Yourself.