S.E.O is an acronym for Search Engine Optimization, which is the process of optimising a website to appear better or first in the major search engines, such as Google, BING, Yahoo and Duck duck go. This in turn results in more website patronage and better results in key performance indicators, such as: Income, phone calls, emails, conversions, leads, sales, ad revenue. SEO can cover a wide range of activities from website development, PR and social media just to name a few.