It’s critical.
In most scenarios, a proposal isn’t a guarantee of income. It’s entirely possible for a business to spend time writing a detailed proposal only to be outbid by a competitor or have a client go in another direction.
When that happens, a business loses money due to time investment. Automation tools are essential in proposal software because they can help users do more in less time and minimize the losses incurred when a deal falls through.
Rather than building a new proposal entirely from scratch every time an opportunity materializes, solutions like template generation and content libraries make it easy to recycle information between opportunities.
This allows teams to create documentation much more quickly while reducing administrative processes. Many companies leverage that extra time to pursue additional sales opportunities in hopes of winning more work.