Justin Angle is Professor of Marketing and the Poe Family Distinguished Faculty Fellow. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington and did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors. Justin's research has recently been published in Journal of Marketing, Journal of Consumer Research and Journal of Consumer Psychology. His work has been covered by media outlets such as The New Yorker, Sports Illustrated, ESPN, The Washington Post, Harvard Business Review, NPR, and The Wall Street Journal.  Justin is also creator and host of the College of Business podcast and Montana Public Radio program, A New Angle. In 2021 he released Fireline, a 6-part podcast about what wildfire means for the West, our planet and our way of life, which won a National Edward R. Murrow Award. In 2023, he co-authored the book This is Wildfire: How to Protect Your Home, Your Community, and Yourself in the Age of Heat with Nick Mott. Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University. When not teaching, doing research, or chasing his two daughters around, Justin is a competitive endurance athlete and product tester for Patagonia.