all to action buttons help catch the attention of the consumer and make them more likely to engage with your text message. A call to action occurs whenever you tell your reader, in this case, the consumer reading the text message, to do a certain action. Phrases like “buy now” or “order today,” are traditional examples of calls to action in marketing.
A call to action button is when consumers have to click on a link sent in the text to further engage with the marketing material. Call to action examples in SMS marketing include phrases like “click here” or “click to show full text.” Not only is this a great way to catch the attention of your consumers, but it can also help you determine the success of your campaign. By using a call-to-action button, you can analyze your click-through rate to see how you can improve your campaign in the future.