A multichannel strategy brings several benefits, including:
Expanding distribution channels
Improving customer satisfaction by allowing customers to choose where they shop
Increased exposure and therefore better visibility of your brand and products
You learn more about your customers' needs and can build your sales strategy around them
Synergies between channels: customers can experience products in stores or showrooms and buy them conveniently via the online store
Economic stability: If one sales channel cannot be used, you can fall back on another channel