A few things need to go into understanding how much you should spend on that perfect closing gift. Generally, the amount you spend is based on your market, and a great rule of thumb is to spend around 1%-5% of your gross commission. Now another thing to keep in mind is you want to make sure that what you get your client is somewhat meaningful. So if that means spending a couple of extra dollars on getting them something more personalized, we would recommend doing so. The benefit long term would generate a greater ROI than if you when the cheaper route.