Two words… Passive Consumption.  And two more… Readily Available. Podcasts can be listened to while doing other things such as working out, walking, cooking, or resting. Podcasts are automatically delivered to the follower’s device each time a new episode is available. Two more words… Pillar Content. Podcasts can create tons of additional content from each episode. The conversational aspect of podcasts creates great content that can be transcribed into written text. A lot of written text! A 30-minute podcast averages over 4,000 words. That 4x the length of most written blogs. This can give your website a nice SEO boost. We can schedule social posts out for an entire year using the sound bites and quotes from a single episode. This compounds into a lot of content as more episodes are released and repurposed into social content.