• We are only finding price extensions on mobile at present. • Rolling out only with the English language option at this time. • Only the ad in the top ad position wins the option for price extensions.This may change the game in why some digital marketers go for the lower price often previously gained for a conversion if in a lower position. When a business offers mobile user-friendly details, Google is rewarding those sites with this new visibility in an advertiser-friendly real estate. It is expected to increase mobile clicks and to become a highly coveted position when running paid search ads. This may generate an increase in competition and prices for Google mobile search advertising, as well as solve some e-Commerce technical challenges. For full details on price extensions, visit Google’s AdWords help page, where useful examples for setting up price extensions for specific product and service types are posted. Examples are currently offered for events, events, geo locations, local neighborhoods, services, product categories, and more.