Start by scripting your video. It will help you stay on track and ensure that your video has a consistent message. 2. Choose a creative and professional videographer who understands your brand and mission. 3. Make sure to storyboard the video beforehand so that you get a visual of how it will look. 4. Use high-quality footage and graphics to create a polished and professional finished product. 5. Edit the video to ensure it's concise and on-brand.