As with any industry, the level of customer service you receive from a company can vary widely. It should reflect: - Ease of using the company’s website - Ease of purchase - Availability of someone to talk to, quickly - Claims paying process This can be the hardest component of a carrier's reputation to judge, but here are a few pointers: 1. Ask around: Ask for referrals to a company or agent whom people were exceptionally satisfied with. 2. Read reviews: You can also check out reviews to get a picture of customers’ experiences. 3. Get in touch: Dial a few companies to see how quickly you can get access to someone, or reach out to agents to see which ones are responsive and helpful. 4. Check BBB ratings: The Better Business Bureau is one of the easiest places to get an overview of complaints filed against a company and see a score of their user experience.