For Keap, there are 5 important steps
First, there is the lead generation or lead capture stage, where you collect leads from your lead magnets and marketing materials.
Second, the lead enrichment and tracking step allows you to organize, classify, and filter leads within your sales lead management process.
Third, the lead qualification and scoring step helps you identify leads ready to purchase now.
Fourth, the lead distribution process advances the hotter leads to sales automations and/or team members that will close the deal.
Fifth, the nurture process advances the relationship to the next steps, whether leads or customers or established fans of your business.