SEO is like working out. After working out for 12 months you will be in great shape and even if you stop for 3 months you will maintain in pretty good shape. However, overtime your results will drop off an you will need to hit the gym again. SEO is the same. Everything we do for you is permanent and long-term. However as SEO is competitive field your competition may work to outrank you. If this does happen once your campaign finishes give us a call and we will work out a strategy to fix this.