Custody services and outsourcing have something in common, but they are different in terms of provision and methods. Experts in these two fields provide you with the technical and IT infrastructure support you need. Although consulting services end in implementing specific requirements, MSP can help your companies to improve the overall IT health of your organization in the long term. IT consultants lay the foundation for effective use of IT, while MSP proactively manage and operate customers' IT infrastructure and end-user systems. Although IT consulting is more about the recommendation, managed services handle the implementation required to run a particular application or service.