Regular updates are crucial. Here's why: 1. Evolving landscape: The student recruitment and education landscape changes. Regularly revisit your map to ensure it reflects current trends, admissions processes, and student expectations. 2. Feedback incorporation: Gather feedback from students, faculty, and staff to identify areas for improvement and incorporate them into your student journey map. 3. Data insights: Analyze data on student behavior and engagement to identify any gaps or inconsistencies between the mapped journey and the actual student experience.