A robocall is a voice or text message dialed automatically by a computer, delivering prerecorded or templated messages to unsuspecting recipients, often in the millions per day. Scammers and spammers often send these messages to gain personal or financial information with ill intent.
Application-to-Person (A2P) messages are intentional SMS sent through a software application from a business to their customer. They offer an efficient and effective — not to mention an economical — way for organizations to send SMS without having to initiate them from a personal mobile number.