Product analytics software possesses two core capabilities crucial for insightful decision-making. Firstly, user tracking is fundamental, offering the ability to trace customer actions meticulously within the app or website. This capability allows organizations to understand how users interact with their digital offerings. The second key capability lies in measuring user engagement, where each product feature is evaluated for its impact. While these are the foundational aspects, advanced product analytics software, such as Zipy, goes beyond the basics. Zipy provides a comprehensive suite of features, including segmentation, cohort analytics, notifications, funnel analytics, and display dashboards. These advanced capabilities empower organizations to delve deeper into user behavior, optimize their products, and make data-driven decisions.