At the beginning of 2021, we saw an increased interest in content marketing. Furthermore, interactive content, video marketing and voice search optimisation remain essential elements of successful marketing strategies. Market and technology evolve and change from day to day. To be on top of their game, business owners need to be up-to-date with marketing trends. Customers can now enjoy shoppable posts, which many social media platforms have already implemented as part of their platforms. Imagine the simplicity of shopping within the app — no need to be redirected to the company's website and pushed to create an account.