No, Aveeno and E45 are not the same, though they both specialize in skincare products aimed at treating dry skin conditions. Aveeno focuses on natural ingredients like colloidal oatmeal to soothe and moisturize the skin. E45, on the other hand, uses ingredients like white soft paraffin and liquid paraffin as emollients to create a barrier on the skin, locking in moisture. Each brand has its own unique formulations and benefits. Your choice between them may depend on your specific skin needs and how your skin reacts to certain ingredients. You can compare Aveeno products on our website here to see if they align with what you're looking for.