In a nutshell, the biggest difference is the approach to Research and Development of the rods. A 100% of FishStix's R&D is spent to maximize the anglers' experience by building a custom rods for various fishing situations while most Big Box rods focus their R&D on maximizing volume and profit of the business. The difference with the finished product is obvious when you compare components, the combination of power, action and length.FishStix rods are not mass produced, they are built by hand, made to last and designed through thousands of hours on the water. Our rods are tested and proven by professional fisherman, guides and recreational anglers.