In Morocco, opt for modest and respectful clothing, particularly in traditional and rural areas. Choose loose-fitting clothes that cover shoulders, cleavage, and knees for women; men should also avoid revealing attire. Pack layers for varying climates, comfortable shoes, and consider a scarf for head coverings at religious sites. In beach areas, swimwear is acceptable, but remember to cover up outside those areas. Adapting to local customs and wearing traditional clothing is appreciated, and be mindful of cultural sensitivity.