To answer this question, one only needs to survey their own personal experiences. Few people prefer to spend time digging for what they need online—be it a product, an answer, or otherwise. In fact, 35% of what consumers purchase on Amazon and 75% of what they watch on Netflix come from product recommendations. There’s a reason that “Continue watching,” “Just for you,” and “Pick up where you left off” experiences tend to appear above the fold. And there’s a reason that 90% of shoppers would return to a site with personalized recommendations. See all the ways that product recommendations can work for you.