Floating plates are solid – they just move around to adjust their angle, which can help bring plates closer together while clamping. But to straighten hair you need a combination of heat, tension and control. Floating plates cannot control the hair very well, so tension is applied unevenly and hair splays out – meaning more heat is needed.
Dyson’s flexing plates are different. They actually bend, shaping to gather hair neatly together. This extra control makes a big difference – delivering enhanced styling with less heat. And therefore, half the damage¹ to your clients’ hair.
¹ Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on flexing plates vs solid plates.