Creating a content marketing plan involves several steps. First, you need to define your content marketing goals and understand your buyer persona. Then, brainstorm content ideas that would be helpful for your audience. Decide on the types of content you'll produce and the platforms you'll use to distribute it. Use content marketing tools for scheduling and tracking your content. Finally, make sure to evaluate and adjust your strategy based on performance. As a content strategy agency, we can guide you through these steps, helping you avoid common content marketing mistakes.