A customer data platform is a tool that serves as a brand’s single source of truth about its customers. It can pull customer data from multiple sources, structure that data, and make it available to other systems throughout the brand’s tech stack. However, it’s important to note that CDP capabilities vary greatly from one platform to the next. Some don’t offer much more than a persistent, unified database. Others, like Klaviyo, include additional capabilities to help you do more — and even replace multiple pieces of software with one seamless solution. Klaviyo’s CDP is a unified database at its core, but on top of that, it’s designed to help you store your data, analyze it, and use it all more effectively.