You know about transcreation, you’ve identified an audience, and you have the SEO knowledge to succeed. You now need to implement your skills.
The development of a content plan will allow you to keep all of your marketing plans in front of you. Ultimately, this will allow your global content to succeed in the long run. It is best to think of a content plan as an outline of sorts. When creating your content plan, there a few things to keep in mind:
Your overall objectives.
The SEO guidelines you have set for yourself.
The particular messaging of the market you hope to address.
Branding guidelines (how you wish to be seen).
Your overall target audience.
A great content plan will keep you on track. On top of that, it will allow you to succeed when working with a group. Everyone working on your global content can keep themselves on the same page because of the content plan you created.