Hold on to the top of the tube and twist to the right in a clockwise motion to raise the perfume up. Make sure you apply the perfume in the following places for maximum impact (smelling the perfume from the top of the stick won't give you an accurate experience– it must be actually applied and allowed to "rest" for a minute or two, just like regular spray perfume):
inside of wrists
pulse points on neck
clavicle
TOPS of forearms
tips of shoulders (especially in sundress weather!)
clothing (yes! strange but true! PLEASE do a spot test first, however, because not all fabrics will work)