There are various ‘types’ of content:
• Blog posts
• Longform content (Feature length articles, case studies, whitepapers, guides, ebooks)
• Infographics
• Videos
• Social Posts
• Webinars
What you should create depends on your target audience and where you can expect to find them, and the objectives you’re looking to fulfill. For example, offering a free whitepaper in exchange for a subscription can help you build your email database. A blog post could capitalize on a popular search phrase. Longform content helps with SEO. Topics covered in-depth indicates credibility to search engines as well as establishes your brand as a domain knowledge leader.
Videos are increasingly replacing static content like text and images. However, with such a cornucopia of content available , videos must be highly relevant, educational, or entertaining to have any impact.