Every marketer and company knows that the holy grail of generating income is to have direct access to a potential consumer. See social media is great for growing a following and creating a brand but pretty bad at giving you access to your followers. You may not have an e-book today or a course but trust us at some point in the future you will want to. Imagine posting or emailing your followers: "See my new book here" you already have their trust and they know who you are now the only thing you need is a place to secure a true communication stream with people that are highly probable to buy.