For a pledge moment/fund-a-need you need to connect your guests with the charity and tug on their heart strings at this point. This is the time for your emotive video or even better a live speech from a benefiter of the charity. Once all guests in the room really understand how their money can help, start your pledge moment! This should be delivered by your fundraising host who has a sound knowledge of the Givergy system to make use of the technology to aid its success. A great way to encourage participation is to tie the individual increments to very meaningful topics.