We’ve written an entire article on the subject, but to summarize: The best way to pitch is to frame your presentation around investors’ most significant concerns by identifying the riskiest parts of your revenue plan and showing how you plan to de-risk them over time. Avoid common mistakes with SaaS metrics by calculating fully-burdened CAC and adjusting for gross margins.
Focus on the narrative within every slide of your pitch deck and explain the “why” behind the metrics. Humans are wired for story, and story is where you can connect the head to the heart. Stakeholders who care are more likely to take action.
Finally, think outside the deck by considering alternative formats, such as investor memos or demos, to capture investors’ attention and position your company as a transformative solution in the industry.