To create a successful Google Ads campaign, pay attention to these essentials:
Set clear goals: It is essential to predefine your PPC goals before creating a strategy for ads. Remain clear about why you are creating the display campaigns: to increase brand awareness, acquire leads, attract PPC traffic, or drive mobile traffic.
Understand your audience: Use audience targeting options such as demographic, location, and interest targeting to ensure your search ads reach the right people.
Create a keyword strategy: Keywords are the connecting dots with the target audience. Implement a strong keyword strategy and gather keyword data based on web and mobile users’ search intent, search volume, and competitiveness.
Design innovative ads: Decide and segregate the campaign based on its types, including responsive search ads, shopping ads, display ads, expanded text ads, video ads, and dynamic search ads. Ensure your campaigns include optimized and engaging images, the USP of your company, strong branding, and a compelling CTA.
Keep track of your competition: To optimize your campaigns, it is essential to keep track of what your industry peers are doing to improve their pay-per-click campaigns. Look for their CTAs, targeted keywords, landing page, and ad campaigns to get inspiration for your own campaigns and what customers like.