Yes. The successful combination of sustainability and innovation development already plays an important role which is likely to increase in the future. Numerous companies are already using innovative solutions that promote sustainable development to increase their competitiveness. This not only ensures the future viability of a company, but also makes an important contribution to sustainable development through product and process innovations, which can, for example, involve more efficient use of resources. This is particularly important in developing and emerging countries. Because here innovations can contribute to the fact that an unsustainable economy – as in the times of industrialization in Europe – is leapfrogged and the development process of these countries can be fast-tracked and made more sustainable.