An online reputation simply refers to the reputation of an individual, company, product, service or any other element on the Internet and digital platforms. This online reputation is influenced by the content that an organisation or individual distributes, the reactions of and interactions the entity receives from web engagement, and activity on social networks.
Online reputation has a massive impact on the management of e-commerce businesses or anyone selling a service on the internet. It can affect traffic to your site, visibility of your brand, and trust that the potential customers place on your products. If they see others are speaking ill of your company, there’s a low chance that anyone else will do business with you.