The Swarovski swan is now iconic-- but it wasn’t always the company’s symbol. In fact, the logo used to be simple “SC” block letters. The swan was introduced in the late 1980s as a symbol of beauty and grace. This is meant to reflect the elegant and refined styles and precision of the cuts used for Swarovski crystals. Today, it’s nearly impossible to mention Swarovski and not also mention the swan. The swan motif can be found in nearly every product they sell, with options for necklaces, earrings, bracelets, and more.