Introduce yourself and your background 2. Personalize by showing familiarity with the blog 3. Provide a content idea, such as a topic or headline 4. The unique angle taken 5. Planned content structure 6. Emphasize the relevance of your post 7. Mention relevant keywords 8. Provide links to writing samples 9. Describe the audience for your blog post 10. Outline the benefits of publishing your post 11. Provide insight into the exclusivity of the article 12. Possible cross-promotion 13. Include expected back-links in bio and text