When the noteworthy section of a tale does not appear at the beginning, where it is expected, a writer "burys the lede." Assume two persons were killed in a home fire. The newspaper article reports that three people died in the fire. Only after reading further down the page do readers learn that there are only two children inside the burning house. This is an example of "the lede" being buried. It means that although this incident is important, what you read about it first is even more important. So be sure to read all the way through any article or report you find online! Also called "the hook", the lead is that which catches your attention and makes you want to read on. In writing, it's the opening sentence or paragraph of a story, essay, or paper. The goal is to get your audience interested enough in the topic to keep reading. As a reader, it's your job to keep reading until you've reached the end of the piece. That's how you know if something has been buried. If it isn't clear from the start why someone should care about the topic, then it probably needs to be said later in the text. In journalism, we call this technique "lead-ins".