A PPC Service Agency will tell you that you can't just set up a campaign and leave it to do its thing. Thus, marketers must continuously manage and monitor Pay-Per-Click Advertisements. Analytics is crucial to maximizing a business' PPC efforts, even if they're still in progress.
So, in addition to progress and ad spend, marketers need to check on search engines, ad networks, and Social Media platforms. Keeping an eye on all these things can be challenging, but fortunately for PPC Marketers, plenty of tools can make the work lighter.