Auto insurance can be purchased directly through an insurer or a broker, but we think that the easy way is to buy car insurance online using the comparison tool at the top of this page.  An insurer will want to know the following when you ask for a car insurance quote:  Where you drive. A driver in Edmonton won't pay the same as one in Toronto or in Ottawa. How much you drive About you and your driving record About other drivers who will regularly use the vehicle The vehicle itself What optional coverages and amounts you need or want  It is usually quick and easy to buy coverage so you should be covered in no time. Policies generally last for a year.