SEO (search engine optimization) and PPC (pay-per-click) are very different forms of advertising your business to be found on the Google search engine results page.
Where SEO involves optimising your website to rank higher in the organic search results, PPC involves placing paid ads on Google to be bumped up to the top of the search results. SEO is more of a long-term game, whereas Google Ads is immediate.
They both have their benefits and when implemented together, this is a strong digital marketing approach for Australian tradie businesses.