In its pure form, gold is extremely soft and malleable. Jewellers add a combination of different metals to fortify gold so that it can be crafted into a more durable piece of jewellery. Alloyed gold is available in rose, white and yellow colours and each has a distinctly unique beauty and charm. Rose gold has higher levels of copper than other gold alloys, which gives it a lush and feminine pinkish hue. First popularised in 19th century Russia, rose gold has a warmer more feminine hue and communicates a sense of romance. White gold is alloyed with nickel, palladium, zinc and copper, which gives it a white and silver hue. It’s incredibly durable and less prone to scratching in comparison to yellow gold. For an elegant and striking piece of jewellery, white gold is a versatile choice. Yellow gold appears the most faithful to it’s pure counterpart, retaining much of it’s golden hue. It’s alloyed with a combination of silver, copper and zinc to improve its durability for everyday wear. Yellow gold has the ability to elevate warm tones and add brightness to your look.