As ABM adoption soars, the tech is more important than ever. To execute ABM successfully at scale, it is essential to have a well-coordinated marketing tech stack that enables running ABM programs.
These need to include account selection, planning, engagement, and reporting, and integrates seamlessly with your current technology to provide critical information for reaching key decision-makers at your targeted accounts.
The right MarTech tools enable marketers to streamline their campaigns and automate crucial processes while also measuring their success for continuous improvement.