There are many metrics to measure brand health. However, there are 13 key metrics you should be tracking: 1. Net promoter score (NPS) 2. Purchase intent 3. Unprompted brand recall 4. Preference in category 5. Brand uplift 6. Share of voice 7. Sentiment 8. Time on site 9. Social reach 10. Total brand equity 11. Returning visitors 12. Brand loyalty 13. Employee engagement To make your life easier, you can use Attest's brand tracker to know exactly how your brand is performing—and crucially, where you need to make changes to improve.