Growing investments in digital ads: As per a case study report by GroupM (the world’s largest advertising media company), the percentage of online ads has grown exponentially and big Brands are ready to invest in such ads. 2. Talent crunch for google certified digital marketing professionals: Owing to the pace of digital marketing is expanding, there exists a vast gap for skilled marketers. This is because academic organizations fail to fulfill your online marketing skill-building needs. 3. Frequent change in the digital marketing industry: Digital Medium keeps on changing with the advancements of technology. Hence, there’s always a need to keep oneself updated to sustain in this industry. 4. Increasing online-based products and services: Since digital marketing is a cost-effective approach, several online startups are mushrooming all over the world. This has boosted the demand for marketers.