Growth and scaling aren’t the same things. That means your business can continue to make more money even if you’re not actively trying to scale. And for some business owners, this can be the right strategy for a period of time.
However, at some point, you’re going to reach your capacity. You’ll come to a point where your current systems and the team can’t handle all the work that’s on your plate.
This can cause you to miss out on opportunities, and if your work suffers, it could lead to higher rates of customer churn. That’s why it’s important to recognize the signs of when it’s time to scale.