A sales report (also called a sales analysis report) is a document that gives an overview of a company’s sales, including sales trends and performance. It creates a snapshot of the company’s sales at a specific time in order to determine future actions and goals. Essentially, it gives context to your sales.In turn, this can help you find potential new market opportunities and places to improve. They’re also a great tool to help keep your sales team motivated and on track, as it allows team members to see their own progress and areas for growth.