Apart from being a favourite name with the Moore and Lovato families, the word demi also means ‘half’ or ‘partial’. It’s a concept that’s just starting to gain traction and we are super proud to be at the forefront. Antiperspirants stop sweating, natural deodorants mop up sweat. Demi-perspirants reduce sweating. FYI: our packaging still says Natural Deodorant because it’s such a new concept we didn’t want to confuse people.