Vendors set their wholesale price when they create their product listing. If Amazon are happy with the price that you’ve set, they will place an order with you.
If Amazon are not happy with your pricing, you will receive an email asking for cost improvements on certain products. You can then go into Vendor Central and see exactly the price that Amazon is asking for.
You can then either:
Match the price that Amazon wants
Lower your price but not as far as Amazon requested
Mark your stock as permanently unavailable
Amazon is aggressive on pricing and businesses may decide not to use Vendor Central at all, rather than sell to Amazon at the price they demand.
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