A DMP can help professionals and businesses from many industries across the world. A data management platform (or DMP) unites the process of collection, organization, and activation of first, second, and third-party audience data from any source, including online, offline, mobile, and beyond. It's the foundation of data-driven marketing, allowing companies to acquire unique insights into their customers. It also collects and organizes data from a range of different data sources and delivers it to other platforms such as DSPs, SSPs, and ad exchanges for targeted advertising, personalization, content modification, and other purposes.