The best place to start marketing your store is with solid content. That includes digital publications, blog posts, and social media. The key to successful digital marketing is using the different channels in your content mix together to maximize their effectiveness. For example, you should share your blog posts on Facebook and other social channels. Your email newsletter (a valuable thing to have) can be repurposed as tweets or blog content. Many content and social media platforms are free to use - including Issuu. So start putting content out there, see what connects with your audience, and do more of what works.