Almost always - less is more when it comes to content. If you feel like there's too much copy in your brochure - you're probably right and you should eliminate some of the content. Think about what's truly necessary (like your company's logo and descriptions of key products or services) and remove anything that isn't. There are many elements to an effective design and in most cases, less is more! When people see too much copy in a brochure, they might simply ignore all of it rather than reading some of it. Ask your designers whether they'd recommend removing or rewriting some of the content to make the design stand out more and the proper format, such as a bi-fold brochure or trifold brochure. For example, if you're creating a restaurant menu, cafe menu, or bar menu, consider how many photos of food you want to include in the menu (if any) and how to create an eye-catching menu layout. Beautiful photos of food can often get people excited and can promote some of your most popular dishes.