Instagram is currently one of the most popular social media platforms available. Alongside photo and video posts, you can also upload 24-hour stories or start a live feed where you can communicate directly with your followers in real time.Each piece of content you upload has the opportunity to generate likes or comments. These are often from your followers but can also come from other accounts within your target audience. The more real Instagram comments and likes you get, the more popular your post is and the higher the chance more people will see your content.