Email marketers use several tools to obtain new subscribers, develop email templates, send campaigns, and analyze specific key performance indicators. A few of the top email marketing tools include Mailchimp, Campaign Monitor, Omnisend, and Hubspot. Within each platform, marketers have access to an assortment of tools designed to help optimize email marketing campaigns. These tools include drag-and-drop email templates, custom coding features, campaign reports, and subscriber profiles. Each tool helps marketers make creative and strategic decisions about the overall campaign. Many email tools integrate with critical business tools such as customer relationship management (CRM), e-commerce, and inbound marketing software for a full-fledged approach to online marketing.