Now that you know what newsjacking is, and you have examples to learn from, you can finally start to attempt it too. Not for nothing, it is treated as both an art and science by David Meerman Scott, who developed the practice. Remember, you’ll need to practice and pay special attention to doing this well. Luckily, there are a few key details that we find imperative for you to remember and to follow when you try to newsjack.