The pros of quantitative research are that it is cheaper than other research methods, easily accessible, and yields a large amount of data quickly. Additionally, since quantitative research often uses surveys or questionnaires, it can be used to gather data from a large number of people.
The cons of quantitative research are that the reliability of this type of information is often questioned, and it may not be the best option for gathering specific data points before making a decision. Additionally, since quantitative research often relies on statistical analysis rather than personal interaction, it can be difficult to dig deep into the data to find meaning.