A survey revealed that about 80% of Gen Z shoppers have bought a product that they’ve seen in their social media feed. What’s more, about 54% of Gen Z shoppers in the US feel that social platforms are better for finding out about new products than online searches, while in the UK specifically, Gen Zers were more than twice as likely to purchase an item because of influencer marketing. So, influencer marketing can be very powerful, especially to advertise apparel, beauty and make-up products.