Website support can be defined as fixing or identifying specific or potential issues with a website, such as debugging, broken software, backups, and ongoing monitoring. Website maintenance is defined as making proactive changes that help prevent potential issues from occurring. Website maintenance updates could include development updates, changes to content, installation of security software, improvements to functionality, or changes to a website’s design. When evaluating a digital agency, you will want to check if they offer both support and maintenance. This will ensure that issues are not only identified and resolved quickly, but also that improvements are made proactively for a better user experience. Website Support Software updates Performance enhancements Fixing html coding errors or broken links File backups Website Maintenance Content development Search engine optimization Design improvements Development updates Improvements in functionality Analytics review