When designing our international SEO workshops we configure content based on your current level of knowledge SEO beginners learn the basics of keyword research content creation for users and search engines the optimal use of titles and meta descriptions and the basics of image SEO More advanced participants might work with SEO tools eg Google Search Console or Ahrefs explore the use of internal links or identify options for technical optimization When these measures are used in combination with conversion optimization your business or product will be well placed to achieve measurable results