When it comes to ensuring that my price and discount strategy is effective, it's important to do research into what other products in the same space are charging. I need to consider how much value potential customers will get from my product compared to the cost. Once I have an idea of what a reasonable price range for my product is, I should decide whether or not any discounts make sense. If they do, I should think about which types of discounts would be most attractive and when they would expire. Ultimately, this will help me ensure that my pricing and discount strategy is as successful as possible.