Which platforms you choose depends entirely on your business, along with your target audience and where they choose to spend their time online. Decide on which platforms make the most sense for you, your business and your customers.  Facebook remains one of the most popular platforms for businesses and is the perfect place to create conversations with your customers and to target specific audiences. Twitter offers a unique way to connect with journalists, influencers and news outlets while also allowing you to connect with your audience and join in with trending conversations. As a professional networking site, if you’re a B2B business especially, you need to have a presence on LinkedIn. All business owners should have an active profile, while company pages help to highlight any news or blog articles. You should also aim to get your employees on board by sharing relevant articles, company news or industry advice from their own profiles. Particularly popular with a younger demographic, Instagram offers the perfect place to boost your business’s visibility, showcase your products or services, and to cement your brand identity.