Buyers are important because they drive demand and help to create markets for goods and services. By definition, a market is simply a place where buyers and sellers come together to exchange goods and services. without buyers, there would be no market for anything.In addition to creating markets, buyers also help to determine the price of goods and services. This is because, in a free market, prices are determined by the forces of supply and demand. The more buyers there are for a good or service, the higher the demand and the higher the price. The reverse is also true – the fewer buyers there are, the lower the demand and the lower the price.Finally, buyers also help to ensure that businesses are providing goods and services that people actually want. This feedback helps businesses to improve their offerings and make sure that they are meeting the needs of their customers.