Marketing knowledge can of course improve the chances of success for your email marketing campaign. However, the most important thing is that you know your target group well, i.e., what tone to use and which types of content should be used to best reach and inspire them.
Thanks to our mailing software’s real-time reporting feature, you will always have a detailed view of the success of your campaigns. Extensive tracking and analysis provide important information on open and click-through rates. You can see in real time if emails are opened and how often. You’ll also be able to measure the effectiveness of your calls to action (CTAs). With this information readily accessible, you can quickly gain valuable insights into which areas of your campaign should be optimized. With the IONOS email marketing tool, you can easily compare your current successes with the results of your previous campaigns.