Promoting an eCommerce store online can be challenging. There are numerous factors to consider and a lot of competition, which can make it difficult to stand out. Being able to optimise your overall marketing strategy can help you reduce your ROI across channels by targeting customers in the right channel with the right message that is more likely to convert them. This can also mean consolidating your efforts and knowledge across research and content without wasting your time and resources if you’re not seeing any return on investment.
There’s a lot of competition and the online space is continually getting more crowded. Most industries already have a lot of established stores and it can be hard to gain share of voice. Maximising your unique offering through a variety of marketing tactics can help to get your message across and result in more sales.