A video captures more attention than a still image. On top, as you see a real person talking or explaining something, trust goes up immediately. This way you can build thought leadership and turn your expertise into market leadership. Prospects watch the video and will reach out to discuss the topic you’re explaining and eventually ask if you can solve the problem for them with your product or service. We also recommend sending videos pro-actively in your sales funnels to prospects. Not the classic sales videos but rather value based videos that solve real problems. This whole theory is explained here.