Realher wants to empower women through positive affirmations and reminders that they are strong and independent. On the packaging of the cosmetics, you can find slogans that remind you to believe in yourself; each time you take a lipstick or highlighter out of your purse, you will get a reminder like "make it happen" or "I love myself". The brand is strict about creating products that are cruelty-free and paraben-free.