We base our price on the complexity of your Google Ad campaign. This includes: the number of services or products you offer, how many ads and adgroups you require, how many keywords you want to target and overall the adspend we will be managing.
There are many ways other agencies charge for Google Ads. For example:
– Percentage of spend (usually subject to a minimum)
– Depending on number of campaigns and ad groups
– Fixed fee plus percentage of spend
– Fixed fee per month
We don’t like the percentage of spend model because it gives agencies more of an incentive to recommend much higher recommendations for ad spend than you may need. The more your spend on Google, the more the agency gets paid.