Advanced analytics platforms such as Google Analytics, Heap Analytics, and Mixpanel can be used to track usage of the pegging app. These platforms offer comprehensive tracking of user behavior within the app, including page views, session lengths, time spent on each page or feature, and more. They also provide insights into user engagement with your product or service by analyzing funnel conversion rates and cohorts. These platforms can help identify key trends in your customer base so you can make informed decisions about how to improve your pegging app's performance.