Amazon Prime Day 2023 ran from midnight PST on July 11 until 11:59 pm PDT on July 12, 2023. This timeline is similar to last year when Amazon Prime Day took place on Tuesday, July 12, and Wednesday, July 13.
There were a number of epic Prime Day deals available in a couple of weeks running up to the event, too, so shoppers could bag a bargain pretty early on. Some discounts remain live for several days following the event, too, which can appeal to any last-minute deal hunters.