Apple promises that it won’t know what readers read in Apple News Plus, and it won’t allow advertisers to track them. This would be one of the biggest advantages for readers.“What you read in Apple News will not follow you across the web,” says the company. The subscription is supposed to be the product, not any data collected from readers.For publishers this approach means that customer data won’t be shared with them. They only will be able to see which content is being read.Apple explains that as users access content, the app learns what they are interested in, then suggests stories relevant to them. That’s how the service will be personalised to interests of readers.However Apple claims not to use AI to lead users to fake news. In the next section, I will explain how Apple differentiates itself from other big players like Facebook by using humans to curate news.