Brown Kraft paper is light brown with natural fibers and subtle visible flecks lending it a natural, organic look and feel. The uncoated smooth finish provides excellent print quality, while the colored stock adds warmth and a rustic appeal to images. Optional white ink can be applied in specific areas or all over giving you the flexibility to add contrast and brighten images. Brown Kraft is 100% recycled with a minimum of 30% post-consumer waste content.