Leads are the lifeblood of your business, and they are increasingly getting challenging to obtain, qualify, and convert. Whether to outsource lead generation services or handle them in-house for a B2B company depends on various factors. Although in-house lead generation provides more control over messaging and strategy, it may require substantial resources and time for training and management. Conversely, outsourcing lead generation services offer access to specialized expertise, cost savings, and scalability, which can be particularly beneficial for smaller or rapidly growing businesses. It allows your in-house team to focus on core operations. However, the choice often depends on your company's size, goals, and resources.