That is the distinct difference between data architecture and information architecture. Data architecture explains how data is collected, stored, and moved around an organization, whereas information architecture turns individual data points into meaningful, usable information. These are two very different types of jobs that require different skills. Data architects are responsible for designing the structure and systems that store and manage data. They may also have a role in defining the look and feel of the database itself. Data architects work with business analysts and other team members to define data requirements and identify appropriate storage solutions. From there, they will work with developers to implement these solutions within an existing programming framework if necessary. If you're interested in data architecture, consider pursuing a degree in data management or information technology with a focus on databases. Information architects design interfaces and pages that make sense to users. They may do this by thinking about the end user experience (UX) when creating websites or apps, or they may use research and data from interviews to come up with better ways to organize content on a page. This job requires the ability to visualize how information will be used by someone at a glance and to create structures that optimize how that information can be found. Information architects work with developers to translate their ideas into functional web pages or apps, which usually involves some coding as well. If you're interested in information architecture, consider pursuing a degree in graphic design or interactive media arts.