As discussed above, choosing the right colors for your brand is one of the most critical aspects of a successful business. Here are some notable benefits:
1. Gives meaning to your brand
2. Helps gain customers’ trust
3. Colors determine whether a customer will buy a product up to 85% of the time
4. 90% of the time it is the colors that help to attract new customers
5. Colors influence subconscious judgment by 60-90%
6. Color increases brand recognition by 80%
7. Color can catch and hold a customer’s attention 3 times longer