The best Shopify plan for your business depends on your needs. For example, if you just dabble in online selling occasionally and primarily sell on social media, Shopify Starter ($5/month) lets you generate checkout links to send via email, text, or social media. If you need a full standalone online store, Basic Shopify ($39/month) has all the tools you need to set up, launch, and market your ecommerce store when starting out. You can then upgrade your subscription as your business grows.