First, Siege emphasizes the bottom line and impact in our consulting practice. This is, unfortunately, unusual in the SEO world. Second, in using our SEO consulting services, you also have access to our suite of talented creatives and content creators — people that SEO firms rarely employ. Great SEO requires great content, and the synergistic approach allows for that to occur in harmony. Third, Siege emphasizes UX and one-off page experiences. Increasingly, technical SEO is being solved by Google and the Content Management Systems’ out-of-the-box frameworks. Our SEO team brings those skillsets but primarily focuses on “content SEO” to make sure you are matching SERP intent, building world-class experiences and solving for the end user. We believe that emphasis will be most likely to solve for what Google is looking for the long term.