Below, you will find the latest TikTok statistics that can help you shape your social media marketing strategy: TikTok has over 1 billion active users, TikTok has over 3 billion downloads, TikTok is experiencing a rapid growth rate, TikTok has a high engagement rate, the US takes the largest market share, there are more female users than male users, TikTok has a large demographic of young users, TikTok has three most used hashtags, and TikTok has a low marketer presence.