There’s a consensus that light colours will make a room appear lighter and dark colours do the opposite, but there are additional factors to consider. The natural light in the room is a big one. It doesn’t matter how light your paint colour is, if the room has no windows, it will not appear lighter. In fact, in electric light it will more likely feel cold and unwelcoming. Choosing dark colours in a windowless or north-facing room can make it feel cocooning and cosy. Light paint colours can make a small room appear bigger, especially if it is well-lit.
Personal preference is the main factor you should consider when deciding should you go darker or lighter with paint. ‘First of all, ask yourself which colours you love. Then, ask yourself which you hate!' says Francesca Hadland, styling expert, Bridgman.
'Make sure you create a colour palette that makes you feel comfortable. So, go bold if you feel safe taking risks with a more playful, adventurous palette – deep colours can feel rich, intimate and moody, while bright tones can energise and invigorate your space.'