Ajay says that in the early days when you have no money and no product, you’re likely going to have the best luck when you reach out to the people who know you and believe in you (e.g., business leaders in the community, your former boss, your friends, and family). The people who most typically invest in early stage founders are those who know them personally and have seen what they’ve done in other parts of their life. This may bring forth your first $105-$50k of investment.
Once you have a product, you can go to seed investors in your local community or investors that focus on DTC brands. Know who is in your city that focuses on investing in brands in the seed stage. The beauty of running a DTC brand is that any investor can buy your product and check it out themselves.