The right answer to this question depends on the digital maturity of your organization. Technology is evolving at a rapid pace and brands that aren’t prioritizing future-proofing their business, might be left behind. It’s possible a CMS is all your business needs at the present moment.
For organizations facing the next phase of growth, a DXP might be a necessary stage in their evolution. The right DXP consolidate a siloed martech stack, streamline redundancies, and future-proof your business with the flexibility to integrate. Prioritize the use of marketing technology and deep consumer insights to deliver personalized experiences to your customers. The implementation of a DXP in your organization can be a stimulus for streamlining teams, simplifying processes, and consolidating silos.