The purposes of the company and personal letterheads are completely different. Company letterheads are usually formal, and written for business purposes. They contain the organization's name, logo, and contact information such as an address, telephone and facsimile numbers, and website URL. Many experts recommend using a neutral color for stationery, such as off-white or eggshell. Instead, personal letterheads are written to family members, acquaintances, or friends, concerning non-business matters. They are written for the exchange of information, messages, and thoughts. Stationery for personal letterheads can often reflect your personal style through the use of a creative font, design or colored paper.