An outdoor media campaign is effective for business brand recognition and to promote to consumers without seeming pushy or forceful in delivering your message. As the rise of digital advertising occurred in the 2000s, more traditional marketing methods including outdoor media experienced a decline due to affordability and the opportunity to replace it with more modern forms. As the digital market has slowly become overpopulated with what consumers deem as unwanted advertising, more traditional and non-intrusive methods including the use of a billboard advertising campaign are re-emerging as popular, affordable, and effective means of promoting a company brand and its message to a wider audience.