As part of a marketing strategy, it's crucial that you grasp the distinctions between social media platforms and how to effectively use each one. No doubt, Twitter and LinkedIn are two of the most effective social media networks out there today. In spite of the fact that networks are an essential part of every marketing strategy, the two are distinct and should not be confused. To advertise oneself, for example, while updating your LinkedIn network, it is OK to talk about your firm and your team's accomplishments, but you are not allowed to do the same on Twitter.