A CRM architect is responsible for designing and implementing a customer relationship management (CRM) system that meets the needs of an organization. A CRM system includes creating automated processes, tracking customer data, developing reports, and using analytics to inform decisions. Additionally, they may work with teams to assign tasks, optimize collaboration tools, customize dashboards, and create marketing campaigns. Ultimately, CRM architects are responsible for ensuring that the system runs smoothly and efficiently so businesses can better serve their customers and stay ahead of their competition.