Our ED medications are cheaper than branded alternatives because they are “generic” medicines. A generic medicine is one that has been created to be the same as an already marketed brand-name medicine in terms of dosage, safety, strength, quality, how well it performs, how it’s administered in the body, and what it’s used for. Branding a medicine costs pharmaceutical companies a considerable amount of money, and this cost is usually shifted on to consumers in the form of higher prices. However, generic medicines are unbranded - which means these costs do not get passed on to the consumer. As a result of this, generic medicines are almost always cheaper than branded alternatives (even though they contain the same active ingredients and work in the same way). Learn more