Google My Business is a free platform that allows businesses to manage their online presence across Google, including Google Search and Maps. By creating and verifying a Google My Business listing, businesses can control how they appear on Google and ensure that potential customers find accurate, up-to-date information about their products and services. Google My Business also provides businesses with valuable insights about their online customer base, such as how many people have viewed their listing and how those customers found them. Overall, Google My Business is essential for any business that wants to succeed in the digital age.