Marketing automation is a digital transformation technology that utilizes personalized useful content that helps convert business prospects to loyal customers. This tool is able to automate repetitive tasks such as email marketing and lead response, while also providing a more personalized experience. These workflows help drive qualified leads to helpful content, resulting in warm prospects that can then be nurtured into customers.  With effective marketing automation, there is no need for complicated customer hand-off procedures, because conversations and other important data collected are automatically saved into a cloud-based platform. No one likes repeating themselves, and this is another reason why marketing automation is so great for customers. Data is collected, stored, and used in the marketing software so the business can offer its customers a personalized experience.
The marketing automation solutions offered by GP Techware offer customizable marketing sequences that perform automated follow-up contact to all of your prospects using SMS, emails, voicemail drops, phone, and Messenger. Set customized automation rules based on interactions and message responses, capture new customers, remarket existing customers and prospects, improve marketing efficiency, and analyze lead behavior and sequence workflow performance.