First, we work with only the highest quality, precious metal chain manufacturers in the UK. Our chains are designed and crafted with obsessive attention to detail and state-of-the-art precision by the best jewellery manufacturers in the world. ALL WEAR's process for gold-dipping contains an antioxidant coating to give our pieces their long lasting colour, shine, and durability. Second, while major brands in our industry markup their products 8-10x the actual cost, we chose to do things differently. To make luxury accessible, we've built relationships with the best manufacturers across the world and sell directly to you. Our jewellery is handcrafted with the same top materials and quality craftsmanship as other luxury jewellery brands, but without the traditional markups.