If the proper techniques are used, the metal is NOT too soft. The technical aspects of design are as important as the aesthetics of the jewelry for Gurhan, who has made a mission of perfecting the art of working in 24K Gold. When the right techniques are used with pure gold, the result is a strong and durable metal. The best testimonial to the enduring quality of pure gold can be found in the museums of the world where most jewelry that has survived for centuries is 24K Gold. It is important to note that not all 24K Gold has undergone this technique perfected by Gurhan. For a 100% guarantee of quality, technical integrity, and purity of design, always look for the GURHAN logo.