Ad Premiums May be Lower: Dynamic and interactive ads can support higher premiums and drive greater engagement vs static ads. Therefore, the ‘watering down’ necessary for ads to be approved as Acceptable Ads can lower average ad premiums. Publishers should plan accordingly, and continue to provide opportunities for adblock users to switch to a subscription model or whitelist the site for all ads. Ideally, using a single platform to manage multiple users options, such as re-insertion, whitelisting, subscriptions, or sponsorships, can help mitigate the drop in premiums. Admiral provides 1-click whitelist for adblockers, which can triple recovery rates and eliminate the speed bump of users unsure of "how to whitelist adblock".