A. A lot of factors affect a website’s SERP ranking. All search engines like Google and Bing use algorithmic formulas to determine your website content’s relevance to users. Based on the relevance of the website’s content, search engines direct the user traffic to a website. The website traffic undoubtedly relates to higher page rankings. We use several tried and tested SEO techniques to influence your website’s traffic and page rankings at Redhawk Marketing.