Attitude is a settled way of thinking or feeling about someone or something that typically is reflected in a person’s behavior. Attitude influences a person’s choice of action, response to challenges, incentives, and rewards. One of the most important steps you can take as a business owner is to assess your attitude and become aware of how it impacts your work performance, relationship with your employees, and everyone else around you. You often cannot control things that happen to you and your business, but your power is in your response and your attitude when things inevitably come up.