It is a reward program that lets you earn points on your purchases from Sephora and redeem those points on a future purchase to enjoy further benefits. A beauty insider is offered services like free beauty classes, beauty services, surprise birthday gifts, Sephora coupons, seasonal sales, product goodies, and whatnot. You will earn 1 point for each dollar you spend and when your points reach 350, you can upgrade yourself to a VIB member for more bonuses, earning points more quickly, and other unique experiences. Moreover, if you spend $1000 in a calendar year, you become a VIB Rouge member. A VIB Rogue member gets the best saving offer, along with free standard shipping on all his/ her orders, and on special events gets rewards from the shop.