These two industry terms generally overlap in many areas. A content writer and digital copywriter can both produce items meant to be consumed online, like landing pages, eBooks, blog posts, etc…In general, copywriters encapsulate more expertise on branding and persuasive writing where conciseness is key, whereas content writers tend to produce more researched-based articles for blogs and web pages. Copywriters are also recognized as producing copy for print ads and other more traditional forms of marketing.