Your team will have access to millions of influencer profiles available to be invited to your brand campaigns. We have attracted creators with a few hundred followers to many millions of followers across social networks, so you will be able to find the best fit for any campaign.
Later defines key personas across the spectrum of influence:
Micro influencers have a side hustle creating content, and aspire to become a macro Influencer someday.
Macro influencers earn their living as content creators (bloggers, YouTubers, journalists).
Mega influencers are celebrity-live, superstar influencers that require large budgets to work with.
Advocates, referrers, and loyalists are consumers and employees found within the relationships a brand already owns. These creators are often overlooked by brands, but can greatly impact consumer decision-making and used in many different types of campaigns.
Advocates create or share on your behalf but may not have the reach or influence of a true influencer.
Referrers are those who are likely to share existing content or a referral code.
Loyalists will mainly give feedback via research like surveys, regardless of incentive.