Pay-per-click is the form of advertising where you pay only when your ad gets clicked. Keeping that in mind, especially when you have a limited budget to fulfil your marketing and advertising goals, it is absolutely worth it. And not just that, it also empowers you to reach out to customers who are looking for products similar to yours. Which means that the chances of making a sale are higher. PPC is a great way to remind old customers about your product and stay relevant in the marketplace. PPC ads make targeting easy using Google algorithms and are widely used for brand awareness and increasing sales. PPC also offers faster reach and higher scalability. Making targeting easy, it brings maximum results at a small budget.