To be locally competitive, you need to provide hyper-local digital experiences. Your organic SEO that influences Page Rank (as many still call it) which most likely impacts Google’s Local 3-Pack. So, increasing organic signals that have local influence can be a big help to physical retailers, especially if their only differentiator is the claiming of a Google Map Listing. Audit and revise your calls to action on your local pages to improve engagement. Local digital engagement is 5×1 more impactful on consumer behavior than brand engagement according to a study by MomentFeed.