During any rebranding, there’s a concern that people will have trouble finding relevant and useful content and resources. We share those concerns with you, and we have worked hard to make sure our training, content, and web presence is accessible and easy to find. Relevant online content - We will continue to create relevant online content and courses so that those searching end-of-life terms, or for hospice volunteer programs will be able to find us easily online. Public engagement - We will continue to hold volunteer trainings, attend local and national events, and take advantage of opportunities that will bring us face to face with the public. Partners and stakeholders - Our work with partners and stakeholders will continue, and we will leverage those opportunities to publicize the volunteer program, share upcoming opportunities, and promote ways to engage us. Social media outreach - We continue to build our social media presence and increase the exposure to our programs while providing a channel for online engagement. Online advertising - Using online advertising allows us to actively reach members of the community interested in mindful caregiving and end of life resources.