Be is a tailor-made communication at checkout or via a completely designed homepage, Google Optimize Whether it is a custom-tailored message at your checkout or a thoroughly revised homepage, Google Optimize reveals to you which site experiences engage your users the most. It also gives you the solutions you need to deliver those experiences across your site. You can test variations of your web pages, landing pages, and overall web content with Google Optimize. Google Optimize has native integration with Google Analytics, making it easy to see what is going on and see the impact of your optimizations.