The spacing of letters and words, and adequate
margins, are important to the balance of your layout. Arrange letters so they
appear to have equal space between them - not equal distance. This varies with
vertical, rounded and open sided letters. Space between lines depends on
letter-style, but should be sufficient to ensure readability. Generous margins
make the text appear well balanced and add visual interest. Use your judgment
to determine suitable margins. Consider dividing the text into columns and
blocks to aid legibility and add variety. Use white space as a design element
to emphasize a word or phrase and introduce contrast