Regardless of the research method, ATLAS.ti can analyze all your research in numerous ways depending on your research questions and context.
Analysis from coding
Researchers can code their data to see if common themes arise across different forms of user research on the same product or service. Using the document group feature in ATLAS.ti, researchers can categorize their documents by the type of research method, such as interviews or usability tests. The Code-Document Table tool then lets researchers see what issues or considerations appear in which groups. This sort of insight determines if there is a universally perceived issue or if a particular research method has uncovered a problem that requires further study.
Content analysis
Interviews and focus groups can also benefit from determining the most frequently used words and phrases through content analysis. The Word Cloud and Concepts tools in ATLAS.ti can analyze data for what words or phrases appear the most often. Suppose a researcher is studying users' interaction with a smartphone application, for example. In that case, interviews with the users of the application can reveal the frequency of keywords like "convenient," "fast," or "accurate." These insights can give the researcher an idea of how customers perceive their service.