Artificial Intelligence / Machine Learning algorithms that are strategically embedded in the workflows allow businesses to decipher true customer sentiment, their purchasing trajectory, appetite for novelty, etc. The algorithms invariably allow businesses to improve their customer interactions, introduce new lines of products for different demographics, decipher pattern of product acceptance, and estimate risk exposure to undertake timely corrective actions. Datamatics TruAI is a highly customizable solution that can be customized to suit business requirements.