Both social media platforms are popular, but the Wall Street Journal reported that Reels on Instagram account for 17.6 million daily user hours, with TikTok clocking in at an incredible 197.8 million.
The problem with Instagram is what made it popular in the first place. Those who are most responsible for the platform’s success—influencers—are the focus of the algorithm’s optimization efforts.
However, the site loses out on participation from casual users because of its emphasis on its power users. TikTok’s unique selling point is its ability to keep people on the site, and Instagram will not be able to compete until it changes course.