No, redesigning your store won't necessarily hurt your SEO rankings; in fact, it could improve it. When we redesign a store, we look for opportunities to enhance the site's structure, speed, and content—all factors that search engines like Google consider when ranking sites. For example, making your site faster and easier to navigate can reduce bounce rates and increase time spent on your site, signaling to search engines that your site is valuable to users. However, it's important to handle redirects properly if you're changing URLs to prevent losing your current rankings.