Quantifying and pinpointing the total cost of bad reviews are obviously difficult, but estimates exceed $500 billion in the United States alone. The number is subjected to a number of variables, but it’s no doubt substantial. After all, not only are you losing that initial sale to a prospective customer, you’re also losing all the revenue that the said customer would’ve generated over a time horizon.
You also need to bear in mind the effect it has on your websites. If you’re generating revenue from traffic, it can have a monumental impact on your PPC campaigns or online ads. It causes severe financial and reputational damage that’s challenging to repair.