For many businesses, color is the perfect way to set themselves apart from competitors and make their brand stand out. When designing a website or app for clients, there are two ways that it can be done: either by using colors they already have in their logo/branding materials or choosing new ones based on what you know about your audience's preferences. The first step would require looking into logos and branding material if any exist- this will help determine which shades of blue might work best with potential users viewing them online as well as how much green should be used because these options typically mimic natural surroundings more closely than other hues do (both onscreen). Choosing fresh palettes offers designers an opportunity not only to engage consumers but also meaning to your brand.