Choose a domain ending that's geo-localized (.us, .ca, .uk, .nyc, or .london), linked to what you do (.org, .tech, .store, .site), or targeted by product or services (.gay, .best, or .art) Choose a short and easy-to-remember domain name that uses keywords, or references your brand name or industry Choose a domain that already has some history (a reserved domain, an expired domain, etc.) to take advantage of the SEO that Google gives to sites that have been online for a few years. Use Gandi.net's WHOIS to find who owns a domain that's already registered Add an SSL (TLS) certificate to your domain for prioritization over sites that lack SSL