People might want to answer this question based on the type of company they are interviewing
for, as their goals might differ . In addition to it, there are many ways to measure KPIs (Key
performance indicators). During the interview, likely answers might include increasing traffic to
a website and increasing conversions such as sales, growing number of inbound links, driving
traffic, or increasing referral traffic. It's important that an SEO professional measures the result to
know if the strategy need is viable.