Standards are important for engineers as they provide guidance for how products should function, look, and be made. Standards help to create a level playing field for businesses and keep everyone on the same page. With a better understanding of the most current standards, engineers can create innovative products that are more marketable and valuable. Increasing awareness of standards can also promote international trade and commerce, which in turn fuels more innovation. Additionally, by staying up-to-date on latest standards, engineers can make their products safer and easier to use.