As with other vinyl/PVC floors, including LVT, some fading is to be expected in extreme sunlight conditions. We include a UV inhibitor in our manufacturing process, making Amtico LVT suitable for use in heavy sunlight areas, including conservatories (with the exception of our Click Smart collection). If slight fading does occur, this would happen over many years and shouldn’t detract from the floor’s appearance any more than other aspects of long-term use.