Amazon provides three different locations for sponsored ad placements throughout the path to purchase: sponsored brands, sponsored products, and products display ads.
The sponsored product can be placed on:
Right of the search results in Amazon result page
Top and bottom of the search results on the Amazon results page
Product display ads can be placed on the product details page, under the “add to cart” button, whereas sponsored brands are located under the search bar and appear similar to the product search result.