The following are some specific steps to take when connecting with TikTok influencers:
Identify the right influencer based on your target niche and location
Reach out to the prospective influencer, introducing yourself, detailing your campaign and goals, discussing your budget, and requesting information about the influencer’s audience and other insights.
Develop a statement of work that details your campaign goals, theme, payment, content deliverables, and deadlines on both ends.
Allow the creator to do what they do best and promote your brand in a way that’s organic for them, which will help you resonate better with audiences.