The following is our concept of social writing: To us, the "social" aspect of writing implies that it has value (knowledge, narrative, emotion, etc.), that people want to share it with others, and that you've made it technically simple for them to do so. It also means that there are platforms where they can do so. In other words, social writing is about giving readers reasons to share your work - with each other and with publishers. It's about making it easy for them to connect with you and your ideas by incorporating relevant links, images, and videos into your text. It's about offering them incentives - such as exclusive content or giveaways - in exchange for their feedback and interaction with your material. Social writing is not a gimmick; rather, it's about utilizing tools available in today's digital world to reach more people with your message, gain attention for your work, and generate revenue through advertising or sponsorships. It involves using concepts like hashtags, @-mentions, and curated lists to find and connect with interested parties. You might, for example, use #ootd (outfit of the day) or @mentions to let your audience know when you post an article or update their status on Facebook. They can then do the same! Social writing is also used to describe written content that attracts attention from and provides value to a broad audience.