Google AdWords repeated reinforces the must-do for all businesses to get onboard with mobile. Consumers have already shifted their device preference and purchasing power to mobile, and companies must catch up or will lose out. The push for mobile is behind several of >AdWords latest new features. 1. New Google ad formats on Maps make it easier for Internet users to find local businesses near them. For example, a Map user may encounter promoted pins on Google Maps for a nearby car repair shop, restaurant, or medical center along their driving route. 2. Local business operations can now offer more detail about themselves such niche information, special offers, or product details. 3. Bid adjustments made per device type now permits digital advertisers to set individual bid adjustments for each device type, whether mobile, desktop or tablet is preferred. Previously, this task was manual with each device embedded into ad campaigns through the Google’s Enhanced Campaigns tool. Given the new AdWords feature, advertisers can “anchor” a base keyword bid to the user device considered most valuable to a business and then set bid adjustments per additional devices. Bids can be adjusted up to +900%.