Focus on what your business achieves for its customers. Take ownership of your brand. Be honest. Keep your brand simple by focusing on a small number of key brand values. Be consistent. Be thorough. Involve employees. Communicate your brand. There are a few things that go into branding, but the basics are to create a name, logo, and message that resonates with your target market. Once you have a name, logo, and message that resonates, you need to make sure that they're easily recognizable and communicate what your business is all about. You can use marketing materials, such as website design, brochures, and social media posts, to help promote your brand and connect with your target market. Finally, you need to make sure that your brand is consistent across all channels, so that customers know what to expect when they visit your site or interact with your social media posts.