Promotional gifts, promotional merchandise, giveaways or promotional swag are items incorporated into companies' or organization's marketing mix. They are used to raise brand awareness, brand recognition or loyalty, to promote the company, special event or marketing campaign. They are almost always printed with the corporate logo or message.
Offering promotional products to your employees and potential customers promotes branding, improves their opinion of your company, and helps them remember your products or services. They are a powerful marketing tool, often producing better return on investment than comparable tools/channels.