A customer service integration is when two different software are connected via an API, enabling them to share information between each other. The goal of this integration is to improve customer experience while increasing the business’s productivity. Businesses will often integrate CRMs, or tools for payment, messaging, marketing, or more. The most common result of a customer service integration is the pooling of customer data on one interface for easy access.An especially common customer service integration is the integration of a customer relationship management software like Salesforce with a business phone system like Ringover. This integration improves customer satisfaction because agents have the history of contact with the client at their fingertips. Productivity also improves because the two tools sync data automatically, so agents don’t have to enter the same information into two different software.