The question of the best 4K TV brand (for 65-inch models, in particular) is a difficult one to answer when there’s so many great models out there. Displays from the likes of LG, Sony and Samsung regularly make this list, but they’re often joined by equivalent models from brands like Hisense and Panasonic.
A better question might concern what to look for when buying a 65-inch 4K TV, to which we’d say picture quality, app support, other handy bells and whistles like voice control and, of course, price.
Features like HDR support, Dolby Vision and Atmos, OLED panels and the like can be real differentiators, too, when it comes to finding the 65-inch 4K TV with the best viewing experience, though it’s no surprise that the more of these extras a display has, the more expensive it tends to be.