German American Bancorp Inc is a bank holding company. It is in the business of retail and commercial banking, comprehensive financial planning, full-service brokerage and trust administration and a full range of personal and corporate insurance products. It has core banking, wealth management services, and insurance operations segments. The activities of these segments encompass deposits from the general public and usage of funds, sale of residential mortgage loans, investment advisory and brokerage services, and a full range of personal, corporate, and casualty insurance products.