You need to consider whether the defendant is in the same industry as yours before deciding whether to sue them. Do the same kind of business. In that case, the court would determine whether the other party's business name is deceptively similar to yours. In essence, we need to determine whether a reasonable buyer intending to buy the goods would be confused. The buyer also believes the goods with the infringement are originals. A classic example is "Parle-J," which manufactured biscuits and packaged them almost identically to "Parle-G."