No implementation is required for Buyers. The goal of ads.txt and sellers.json is to strengthen the supply side and prevent fraudulent Vendors from presenting themselves as Sellers. However, the buy-side has an essential role in ensuring these new tools' succeed by verifying, reviewing, and examining both ads.txt and seller.json files regularly. As these tools have led to increased transparency on the sell-side, there have been suggestions that there should be similar tools for the buy-side. Buyers.json is a new initiative by leading industry members who aspire to bring transparency to the buy-side in the same way that prior initiatives such as sellers.json and ads.txt brought transparency to the sell-side.