Initially, the Contax T2 was a camera designed to be luxurious, due to the quality of the lens, the finish, and its features. However, it’s true that when it was available in the market in the early 90s, it didn’t cost as much as it does today (three times more). There are many factors at play, but many of them have to do with good marketing. The fact that the brand no longer produces this type of camera also has something to do with it. But undoubtedly, marketing is the main reason. Celebrities like Kylie Jenner, Milla Jovovich, or Vanity Fair photographer Annie Leibovitz are some of the celebrities who have posed with their Contax T2 in hand. Whether we like it or not, they give extra hype to the brand.