Web localization is the process of adapting a website to a specific audience by translating its content into their language and adapting it to their cultural norms. It is more than just translating the text on a website. It also involves adapting the website's design, images, and content to be culturally appropriate for the target audience.
The goal of web localization is to create a website that is accessible, usable, and relevant to the target audience. This can help to improve the website's traffic, conversion rates, and customer satisfaction.