E-E-A-T (or ‘Double E-A-T’) should be considered when writing new content or updating existing content. Google evaluates relevance at the level of the individual document, i.e., each piece of content in relation to the search query and the searcher’s intent.
It is crucial that your site’s users trust the expertise of the writer(s); that the content is original, quality-driven, and backed up by first-hand experience.
As SEOs, we are responsible for creating helpful and authentic content. It is crucial to the success of our content that we consult with our clients about the topics we are writing about.