Google BARD (Bidirectional Encoder Representations from Transformers for Audio Recognition) is a natural language processing model developed by Google that can understand and analyze human language. Google BARD is used to improve the accuracy of speech recognition in voice assistants like Google Assistant. In terms of SEO, Google BARD impacts how Google understands and ranks content based on the language used in the content. This means that content creators need to focus on creating high-quality, relevant content that is well-written and structured, and that is focused on answering the user’s query in a clear and concise manner. By creating content that is optimized for Google BARD, websites can improve their chances of ranking higher in voice search results and in traditional search results that rely on natural language processing.