The right platform depends on your target audience: i) Facebook Live is great for reaching a broad, general audience. ii) YouTube Live works well for long-form live video content like webinars or tutorials. iii) Instagram Live is ideal for casual, interactive live video content and younger audiences. iv) TikTok Live caters to a younger, more playful demographic​. v) Twitter Live is perfect for real-time engagement with fast-paced audiences, great for quick updates, event coverage, or live Q&A sessions. LinkedIn Live is best for professional audiences and B2B companies, great for thought leadership, webinars, and industry panel discussions.