On-page optimization and off-page SEO are two different aspects of search engine optimization (SEO).
On-page optimization focuses on optimizing a website’s content, and structure, to enhance visibility in organic search results.
This includes keyword research, meta tags, image alt text, internal linking structures, page titles, and descriptions.
Off-page SEO focuses on building relationships with other websites that link to your site.
It involves activities like guest blogging or submitting articles to directories which can help increase your website’s visibility in organic search results.