Skai's AI-powered alerts uncover anomalies and significant changes in spend and performance, highlighting potential opportunities or threats. At a glance, AI-powered alerts can answer: Performance Analysis Quickly identify why performance is down this month, allowing for prompt corrective actions. Cost Efficiency Determine which campaign or ad type is affecting your cost per click, enabling targeted optimization. Revenue Impact Understand which campaign is causing a decrease in revenue, facilitating strategic adjustments. ROAS Optimization Discover which channel has the most positive effect on your return on ad spend (ROAS), helping to allocate budgets more effectively.