CRM (Customer Relationship Management) software helps businesses simplify sales, marketing, and customer service. The best way to build customer loyalty and encourage collaboration across your company is by ensuring that customer information is visible and accessible in a single database, companywide. The best way to do this is to integrate it with your ERP. A unified ERP-CRM solution enables your sales team to create quotes and estimates based on actual resources and inventory. In addition, your financial team will be able to manage customer billings and create forecasts based on actual orders. Products can be configured using CRM data for make-to-order environments. Maintaining customer information in separate systems is not only inefficient, but it opens the door to service complaints and inaccurate orders. Connecting ERP and CRM is vitally important in a competitive market.