Emerging artists of the Pop movement were dissatisfied with the contemporary art paintings of the Abstract expressionism period of the 1950s. They felt that the art of the time only represented a small and elite view of the world, one that seemed fancifully artificial within the modern context of a world that was growing increasingly more saturated with images of commerce and branding in their daily lives. These artists wanted to create pop art canvases that reflected the world they saw around them, and therefore created artworks that were intentionally garish and ironically kitsch.