Both are important, and we offer both. Inbound marketing involves publishing content across your website and social media sites to draw users in and show that you are an IT expert. Our writers build content every single day that include tips, valuable insights, and information to help your clients make informed decisions.   Outbound marketing is the more traditional marketing approach. Things like direct mail, email campaigns, drip campaigns, and traditional advertising fall into this. Combining the two together gives you the best results.