To make your URL user-friendly:
Go to "Settings" (on top of builder);
Go to "Pages" and switch to "SEO" tab;
Customise name in "User friendly URL":
You can specify alias for each page except for homepage.
Homepage does not have any alias;
Words need to be separated by a hyphen.
Also, user-friendly URLs are automatically integrated into e-commerce! Product category names are used to generate matching URLs to improve navigation. This feature is active by default.