Technical SEO refers to the process of optimizing a website’s technical elements, such as site architecture, page speed, mobile responsiveness, crawlability, and security. We optimize these elements by using tools like Screaming Frog, GTmetrix, and Lighthouse to identify issues and implement best practices for performance and accessibility. On-page optimization refers to the process of optimizing the elements on your website that are visible to users and search engines, such as title tags, meta descriptions, headings, content, and images. We optimize these elements by ensuring they contain relevant keywords, are formatted correctly, and are optimized for user experience and accessibility. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It’s closely related to SEO, as high-quality content is a crucial ranking factor for search engines. Content marketing can help improve a website’s visibility, attract backlinks, and establish authority and trust with users.