The phrase pay-per-click (PPC) management generally refers to the process of overseeing and managing PPC ad spend, often involving (but not limited to) campaign creation, optimisation, and reporting. Management may be undertaken by business owners (or dedicated in-house staff) or a specialist agency/individual, depending on a number of circumstances including budget, goals, and resources.
At GLO, we approach PPC management in a holistic, data-driven manner – working to ensure optimum cost-effectiveness through the implementation of strong keyword research and ongoing testing and adjustment. If you’d like to discover how our PPC team could help get your ads in front of just the right audience, reach out for a free, no-obligation consultation today.