First things first, you don’t need to buy any equipment that will just sit in a cupboard for years to come because a professional company will have the latest cameras and other equipment. The right service will generate strong results, no matter what type of video you need. Plus, they'll be able to provide insights into the latest trends that can enhance your campaigns. Even if you choose to go it alone, there's no reason you can't start with a modern smartphone and some basic equipment.