Content marketing that involves active participation and interaction rather than passive viewing is known as interactive content marketing. People are compelled to interact with interactive content as a result of their natural urge, whether it's a quiz, a question, or investigating scenarios to see what will happen. People are able to say, feel something by interacting with interactive content, which results in a stronger relationship between the consumer and the brand. If you do it right, your audience will feel that they are communicating with someone who understands them and wants to assist.