As one might think, this is a straightforward application for creating AI content, but it isn't. New users may feel overwhelmed by the many features of the software, but it is worth some time to explore and become accustomed to. I use a few features daily, such as the SERP compete feature. They are pretty self-explanatory since they show a picture of what they do. Getting used to the interface isn't difficult since there are helpful tutorials throughout, and they have a Facebook community group that will be a great help. You can generate sales copy content much easier once you become familiar with the program's ins and outs.