Athletes will get $1000 for each World Youth Record, $2000 for each World Junior Record, and $5000 for each Senior World Record. Payments are paid on the final record, with a maximum of $15,000 each meet, and are made for both the individual lift and the total. Lifters can also earn additional money through sponsorships. The most recognizable name in Olympic lifting is probably Chris Duffin, who won four gold medals at the 2008 Beijing Olympics and now works with Powerlifting USA as its director of marketing. Other popular athletes include Greg Kovacs (two silver medals), Jason Shaw (one bronze medal), and Matt McBride (one bronze medal). With so many people interested in lifting weights, there is a large market for professionals willing to travel to compete in international competitions. As well as receiving financial rewards, athletes can also earn respect from their peers, fans, and coaches by breaking world records. There have been several cases where athletes have returned home with millions of dollars after winning major tournaments. The biggest tournament in the sport is the World Championships, which are held every two years. The last one was in Brazil in August 2016; we will likely not see another one until 2020 since it takes six months to prepare for one competition and only one country can be represented at the tournament.