Paid, Earned and Owned Media: PEO (paid, earned and owned) knowledge is mandatory for this profile. A digital marketing professional needs to understand the basics of these media.
Advanced Google Certification: Free google advanced digital media course is mandatory as it gives insight to the professional on how the search engine works.
Analytical bent of Mind: A digital marketing executive should be good with numbers as digital marketing is a number game and the companies invest huge money to reach their goals.
Keyword and Content Marketing: Marketing is not a simple bowl of soup now that you mix everything, and result will be in greens. Today it’s a fantastic 3 course meal where you as a professional need to spend time in preparing relevant food for customers and the only can expect good results. Content marketing and keyword search is one such delight in this profession.
Social Media specialist: Social media is a must area where a digital marketeer can focus and increase the bandwidth of his/her profile there are various tools that have made a good market reputation in recording customers discussion about the brand and these platforms need specialists to integrate reports and use it in beneficial manner.
With these skills in mind and right aptitude a raw professional can also step up to become a specialist. Digital marketing jobs have their doors open for people from all the background with the practical knowledge of field however taking additional certifications may help to broaden the path.
However, it is suggested that if you have decided your goal then you should swim the right lane which means digital marketing jobs are more common with people from marketing background or with MBA in marketing.
Most companies tend to look at the individual’s journey before hiring but there are a few specific organizations to whom education seems as mirage.
Digital marketing jobs have become the need of today’s work and hence there are many good organizations in India that pull people with a magnetic rush every second hour, it’s just your talent that matters in this battle ground.