If you look at some of the world’s most successful loyalty programs, you’ll start to see a few patterns.
Take McDonald’s, for example, the shining example of a global, value-driven rewards system. In 2022 alone, they saw over 40 million app downloads, which was near twice the engagement as their next-in-line competitor, Starbucks.
Their program, along with many others topping the charts in loyalty engagement, all center around a few key attributes:
● They offer a mix of personalized experiences and high-level rewards
● Their digital platforms are easy and simple to download, sign up for, and use
● The program is consistent and reliable
● They create an emotional connection with their brand (McDonald’s tends to invoke a sense of comfort and nostalgia)