You should always apply face toner before you use a mask. If you’re unsure how to order your beauty routine, consider the consistency of each product. Watery cleansers should always be first, followed by chemical exfoliants and face toners. Then comes serums, lotions, and creams, moving from lighter to heavier consistencies. Use specialized creams, such as eye creams, before you apply overall face cream. A face mask works best on skin that’s prepped. Toner can help your skin absorb the mask’s full range of ingredients. However, a quick spritz of toner after you remove your face mask can moisturize the skin. The toner can also soothe the skin and keep out irritants. So for best results, try using a toner before and after you apply a mask.