Multichannel ecommerce refers to a strategic approach adopted by ecommerce brands, where they aim to expand their sales presence across multiple channels. The main objective behind this strategy is to ensure consistency in product content throughout all channels while exclusively catering to customers in those specific channels. By adopting a multichannel approach, brands can effectively reach and engage with a wider audience, increase brand visibility, and provide seamless shopping experiences across different platforms, such as online marketplaces, social media, and brick-and-mortar stores. This strategy allows ecommerce brands to leverage the strengths of each channel to maximize their sales potential while maintaining a cohesive brand image.