Any brand can implement virtual try-ons as long as it makes business sense. Consumers are starting to expect this experience from online retailers, so it’s proliferating across the ecommerce ecosystem. Many brands in various industries have integrated virtual try-on technology into their customer experience. The capability is most common in the fashion, beauty, and eyewear industries. Renowned brands offering virtual try-ons include:
Cosmetics and Skincare: NEONAIL, Sephora, L'Oréal, MAC
Eyewear: Warby Parker, Ray-Ban, Lenskart
Fashion and Footwear: Zara, ASOS, Adidas
Jewelry: Tiffany & Co., Swarovski, Pandora
Home Decor: IKEA, Home Depot, Wayfair