The different types of content that can help your website rank higher include: Origin Stories: Any type of content which is of deep significance to the industry can help in improving your brand image by portraying yourself as a subject matter expert in the field. Tutorials: Tutorials, regardless of its format, appeal to the audience because it helps in simplifying complex activities making the entire process fun for the consumer of the content. FAQs: Helps in resolving user queries by ensuring that you have included FAQs that include issues that customers could potentially face.