Another way to market your heavy industry business is by utilizing email. Encourage customers to provide you with their email addresses. This can be accomplished by having a field to enter the address on your website or during purchases. Content such as newsletters and new blog posts can be shared through email blasts. You can also let customers know about upcoming sales, product launches, and other news about your heavy equipment manufacturing business. Sending regular emails will keep your customers engaged so they keep coming back for more purchases.