From tracking customer interactions to logging data and leveraging information, CRM for small businesses is capable of helping sales teams work faster and more efficiently. However, implementing CRM systems in your business operations is only half the work.
You will need to get buy-in from your sales reps. With the right CRM systems, you can get your sales, marketing, and customer support teams to work faster and more efficiently. This is not to say, your sales rep will not procrastinate over working with CRM systems if they feel that it disrupts their productivity.
Other reasons why sales reps might hate CRM systems include feeling that it is time-consuming; the CRM system might have a clunky interface making it difficult to sell easily, and it makes it difficult to collaborate with other departments.
You should invest time in identifying the right easy-to-use CRM software for your business. You should also invest time to show them how the CRM works in the sales process, allow them to be decision-makers in the CRM system and let them find the value in CRM for small business.