Yes, the internet is made up of two things- content and links between content. When search engines first started indexing site pages, they needed a way to determine which pages are most relevant to certain user queries- a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that web page’s rank. Our link building activities represent a vote of confidence from one site to another. We focus on earning quality backlinks for the client website to make it valuable in the eyes of the search engine and the more likely to achieve a top ranking.