One of the main reasons to buy an .Ltd domain name is that you can perfectly match your web address to your company name and promote your business as an official limited company. This allows you to leverage the professionalism and trust engendered by a limited company when you do business online. However, in order to protect your brand and ensure that web traffic is directed to your company when your company name is searched for, it is also advisable to register the most popular extensions, like .uk or .eu. Registering these additional popular domains, or some from the intriguing nTLD list like .london, and redirecting them to your primary URL helps to secure your search traffic and ensure that no other business can buy an .ltd domain that could potentially compete against your business.