CutiePieMarzia, whose real name is Marzia Kjellberg, is an Italian Internet personality and businesswoman known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia). Her viewers are mostly females aged 13-24 who use her videos as a reference. She created content focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming. She also commonly uploaded travel vlogs.