The location and design of a display play a crucial role in attracting attention and increasing sales. Strategically placed displays in high-traffic areas capture the eyes of more potential customers, drawing them in with visually appealing and well-organised presentations. Bold colours, clear signage, and creative layouts can make a display stand out, sparking curiosity and interest. An engaging design, coupled with an accessible and inviting arrangement, encourages shoppers to explore the products further, ultimately boosting sales by enhancing the overall shopping experience.