Google Search Console is a powerful tool and one of the most effective ways to conduct keyword research for you or your client's website. Not only will Google Search Console allow you to find keywords that your site is already ranking for, but it will also provide you with new keyword opportunities.. SEO Specialists or Marketers: As someone focused on internet marketing, Search Console will help you monitor your website traffic, optimize your rankings, and make informed decisions about the appearance of your website's search results.