A Google Business Profile account lets you show up in search results when people are looking for you online. So yes, Google Reviews has a massive impact on local SEO rankings.   While there are many other ranking factors, customer reviews are a solid signal to search engines. It helps establish the trustworthiness and authority of that business, its products and services. Using services like our Reputation Manager is a proven way to help collect and manage your online reviews, not only for Google, but also for other online sites and networks like Facebook, Yell, and TripAdvisor.