Google Ads is an advertising platform that allows businesses to display their ads on various Google-owned platforms, such as Google search results, Google Display Network, and partner websites. It offers a wide range of ad formats and targeting options to reach a broad audience across the web. Google YouTube Ads, on the other hand, specifically refers to advertising on YouTube, the popular video-sharing platform owned by Google. YouTube Ads allow businesses to display video ads before, during, or after YouTube videos, as well as alongside search results and on the YouTube homepage. This ad format leverages the engagement and reach of YouTube’s extensive user base. While both Google Ads and Google YouTube Ads are part of the same advertising ecosystem, they have distinct targeting options and ad formats tailored to their respective platforms. Google Ads encompasses a broader range of ad formats and placements beyond YouTube, while Google YouTube Ads focuses exclusively on video advertising within the YouTube platform.