Yes, it is a profitable industry. The market, expected to hit $25 billion by 2025, up from $14 billion in 2021, according to RedSeer, still has excellent penetration potential.
Products are replenish able, and the returns are high, making many known people like Lisa Haydon, Anusha Dandekar, Lara Dutta, Deepika Padukone, Priyanka Chopra and more enter this market.