In our opinion having Egyptian cotton or long fibre cotton pillowcases makes an exponential improvement on sleep quality. These types of cotton have superior softness due to their long staple fibres and feel incredibly smooth against the skin and have a luxurious appearance most people desire in their bedroom. Likewise due to the longer more durable fibre your cotton pillowcases will remain looking new and fresh for longer avoiding pesky pilling and discolouration. The problem arises as on first inspection it's hard to distinguish real Egyptian cotton and long fibre cotton pillowcases and bed linen from inferior quality products. Most of the time one doesn´t realise until you´ve got them home, washed and onto your bed. In some instances it takes just 2 to 3 washes for the pilling to become apparent and for these nasty sheets to start deteriorating. Common sense generally comes into play here, so if the price tag sounds too good to be true then it probably isn´t the real deal! Sometimes paying a little more now saves you a lot in the long run. If you would like to feel our cotton bed linen fabric before you buy please click here to request a pack of swatches of each of our collections material.