When it comes to promoting your business, you already know that search engine optimization (SEO) is an effective method for expanding your online presence. However, you may worry if you’re doing everything possible to help your site rank in the new year when you look forward. Businesses must prioritize an excellent user experience for the future of SEO. With more consumers purchasing online, your website must give the most incredible experience possible. Moreover, the future of SEO is to optimize for intent instead of an individual keyword. Those search inquiries will be treated as customer journeys rather than word strings in the future. Google’s recent improvements are providing us hints as to what we’ll need to compete at the highest level of search results in the near future. As a result, SEO will become increasingly more complicated, sophisticated, and focused on architecture from the site down to the page level.