Building a Zapier automation—or “Zap”—can be lightning fast, especially if you’ve got experience under your belt. But here’s the real truth: the actual setup isn’t the time-consuming part. The heavy lifting comes from strategising, mapping out the right processes, and ensuring all your systems or software are properly configured to work together seamlessly. Once your foundation is solid, making tweaks or minor adjustments to your Zaps is a breeze. So while building a Zap can take minutes, creating an automation strategy that really moves the needle takes thoughtful planning upfront, so you want to work with a Zapier Certified Expert. As that will save you a lot of time.