As commercial and corporate clients become increasingly savvy about their borrowing needs and the products and services available to meet them, lenders’ sales and negotiation tactics must keep pace. More often than not, that means tailoring your approach for every client. , Sales and Negotiation Skills teaches commercial and corporate lenders and relationship managers how to sell strategically—and successfully— to different clients and in different situations. By learning to facilitate productive meetings, handle objections, and manage negotiations effectively, you will be able to close winning deals without breaching your institution’s risk-return parameters.