We partnered with the agency, Focus Lab. You have seen their work, and many of you do business with the brands they have redefined, including Marketo, Salesloft, and over a dozen other unicorn-valuation software companies. The joint work of Lexicon and Focus Lab helped define the brand and style we have today, and we couldn’t be more grateful.
The use of the hexagon shape in the Nitrogen logomark is a clever nod to our origins as Nitrogen. The mark is inspired by – and features – fractals, an ever-expanding geometry with an ever-unfolding scale, despite constraints. Our new brand’s sharp and bold presence is captured in the logo, and aligns with our attributes of experience, innovation, and honesty.