Absolutely, blogging is a crucial component of any SEO strategy, including for ecommerce stores. A well-crafted, informative blog contributes significantly to higher search engine rankings and can enhance your store’s overall performance. For ecommerce stores, creating blog content is essential, especially to rank for keywords that might seem transactional but for which Google often ranks informational results. Engaging blog content can bridge this gap, aligning with both the informational needs of your audience and the transactional nature of your store, thereby boosting your SEO effectiveness.