Compared to outbound marketing strategies like cold phoning or spamming people with emails or ads, SEO is one of the most economical ways to expand your brand’s internet visibility. Using SEO wisely, you will increase the likelihood of more people finding your website, as well as your products and services. There’s always a possibility that prospects are interested in buying something. Even the most long-winded search eventually lead to buying. And get this: most things people do online begin with a search. An estimated 93% of all online experiences begin with a search engine. However, 70% of the results clicked on are natural, rather than bought, placements. Compared to other forms of outbound marketing, such as print ads, the conversion rate for SEO-generated leads is 14%. The benefits of SEO also persist over time. In contrast to paid internet ads, well-managed SEO can keep bringing in quality visitors long after the campaign ends. While implementing SEO takes time, it should not require any more marketing funds, which means it may only increase your business’s revenue. If you want to boost your organic search rankings, enrolling in a digital marketing bootcamp emphasizing SEO strategy is the way to go.