Non-governmental organizations (NGOs) and activist groups played a crucial role in raising global awareness about the issue of conflict diamonds and advocating for change within the diamond industry. Groups like Global Witness, Amnesty International, and Partnership Africa Canada were instrumental in documenting the links between diamond mining and armed conflicts in Africa.Through investigative reports, media campaigns, and lobbying efforts, these organizations shed light on the human rights abuses, forced labor, and environmental degradation associated with conflict diamond mining. They also highlighted how the proceeds from the sale of these diamonds were fueling devastating civil wars and perpetuating cycles of violence and instability.The tireless efforts of these groups helped to generate widespread public outrage and put immense pressure on governments and the diamond industry to take action. Their advocacy was instrumental in pushing for the establishment of the Kimberley Process Certification Scheme and promoting more transparent and ethical sourcing practices.Beyond their role in raising awareness, NGOs and activist groups have continued to monitor and scrutinize the implementation of the Kimberley Process, holding the diamond industry and governments accountable for their commitments. They have also advocated for stricter regulations, stronger enforcement mechanisms, and more comprehensive definitions of what constitutes a conflict diamond.