Paid social advertising is when a business pays to place targeted ads within the different social media platforms, including Facebook, Twitter, Instagram, TikTok and LinkedIn. Much the same as paid search, you’ll pay a specific amount each time a user clicks on one of your ads.
Your social ads can feature text, images, and video in line with highly-targeted advertising options (specific groups, locations, and people). Once published they will appear within your target audience’s social media feeds alongside organic content.