Digital due diligence is the process of evaluating a company’s online assets—like its website, SEO performance, paid media, social media presence, and overall digital strategy. This audit identifies risks, opportunities, and potential weaknesses in the digital ecosystem. For investors, it’s critical because digital channels are increasingly tied to revenue growth. According to a McKinsey & Company report, companies investing in digital channels have 5x more customer engagement and are growing their revenues at 5% faster than those without a strong digital strategy. Kawan Elite’s expertise in MarTech helps clients evaluate whether digital assets align with business growth projections, improving acquisition decision-making.