Digital marketing encompasses a variety of services focused on promoting brands, products, and services through online channels. It includes both paid and organic strategies aimed at reaching target audiences effectively. The services can be categorized into: Inbound Marketing: Techniques that attract customers through valuable content (e.g., SEO, content marketing). Outbound Marketing: Paid strategies to reach potential customers directly (e.g., PPC advertising, display ads). Social Media Marketing: Engaging users on social platforms to build relationships and brand loyalty. Email Marketing: Communicating with audiences through targeted email campaigns. Overall, digital marketing is a comprehensive approach to reaching and engaging customers in the digital space.