To intrinsically understand how the LinkedIn ecosystem is different, let’s call out what it is not. It is not Instagram, Facebook, Snapchat, TikTok, or any other social platform. It is business, plain and simple. And while it’s not the place to post a witty political meme or a photo of lunch, it is a platform to connect the business community in a genuine, transparent, engaging, and relevant way by being strategic, consistent, and intentional in how you use it with a non-automated, personal touch in all you do.