A simple website includes only basics, for example a homepage, about us page, services (or offers) and a contact form. This type of a website is usually created from a ready-made template, is cheaper and has basic functionality, that is sufficient to represent the company online. A complex website goes a step further by having a custom design that is fully compatible with the brand. It has the option for functionalities (such as booking systems, integration with external services (e.g. CRM systems), multilingualism, advanced search engine optimization (SEO), and other special implementations). Complex websites also require more time to plan, design, program, and test to ensure smooth functioning and a great user experience on different devices.