Marketing automation systems cover repetitive tasks and are also used for marketing practices such as segmentation and lead targeting. However, while marketing automation does have plenty of benefits, including being a time-saving tool that allows you to focus on other more complex tasks, it also has some drawbacks.
For example, automation is unable to keep up with growing customer channels and, consequently, all the data generated from these channels. CDPs are able to leverage this sheer volume of data, integrate it, and turn it into actionable insights that you can use to deliver omni-channel and cross-channel marketing campaigns.