A press kit is a collection of materials journalists can use when writing about your business - things like your company history, recent newsworthy events, high-resolution images, etc. You don't necessarily need a press kit, but it can be helpful to have one on hand if a journalist requests more information about your business. You can create a digital press kit on your website or put together a physical packet of materials you can mail out. If you decide to create a digital press kit, make sure it's easy to find on your website and that it includes all the information a journalist might need, like: - an overview of your business - recent newsworthy events or announcements - high-resolution images (with captions) - videos or podcasts - media coverage you've received in the past - contact information for your PR team. You can also set up a media page on your website and direct journalists to it. For example, here's a media page that we set up for a client.