A thriving bookkeeping business needs a healthy pipeline of regular work and new customers. To achieve this, you need to be constantly working in the background on raising your profile and attracting clients
Here are some ideas that should give your pipeline a boost in a short space of time:
Offer a “new client promotion” and advertise it on social media or in a local newspaper.
Create a Facebook business page and ask satisfied clients to write you a favorable review.
Email some of your best clients and ask them if they can think of anyone who could benefit from your services. Get names and contact details and reach out.
Do a round of paid advertising through Google ads or on social media. This will allow you to target your ideal customers more accurately. If it works well, keep going!