An FAQ page can be a distraction or an asset, depending on how you execute it.
But to ensure that it’s the latter, here are some things to consider when incorporating an FAQ page as part of your website:
Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently.
You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion.
Your product/service/business raises questions and concerns that are best handled in a straightforward manner.
That last point is especially important as an FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase