Binance Coin (BNB) is exchange’s own native token. The ICO has been conducted in 2017, the ICO price was originally set to 0.1 USD while the coin is currently traded at 21 USD. The coin successfully survived the big crypto crash in early 2018 and has been gaining value since then. Beyond exchanging BNB to other altcoins, you can also use Binance coin to pay for travel expenses like hotel and flight, buy virtual merchandise and also accepted in some shops. BNB also gives you trading fee rebates on Binance if you hold a certain number of coins on your account. On a quarterly basis Binance burns (removes) coins from the market to decrease the supply which has a price increasing effect. As long as Binance doesn’t experience a major hack or theft incident, then BNB can be one of the few good, long term investments in crypto bearing in mind that crypto investment is always risky and subject to high market price volatility.