To create a tone of voice, you should:- Check your brand’s vision, mission, and values- Look at your target audience- Think of your brand’s archetype- Chalk out your brand’s personality- Study the competition- Use the Nielsen Norman Group’s “tone of voice” scale- Create a brand tone of voice chart and guidelines- Launch a rebranding campaign.If the task seems too difficult, you can talk to the branding experts at BrandLoom.