Yes, SEO remains highly relevant in the age of AI, but it's evolving. While AI automates tasks and provides valuable data insights, it lacks the human touch needed to craft engaging content, understand complex user intent, and adapt to dynamic situations.
As we integrate cutting-edge AI tools into our processes, we're at the forefront of industry evolution. The future of SEO lies in synergy between humans and AI. AI empowers marketers to analyse data, personalise content, and optimise campaigns with greater efficiency, while humans provide the strategic thinking, creativity, and ethical guidance necessary for long-term success. So, SEO isn't fading away, but rather transforming into a more data-driven and personalised discipline, still requiring human expertise to navigate the ever-changing digital landscape.