When buying a new car, it's common practice to negotiate down from the car sticker price, or MSRP, but it's not always possible. You can expect to pay MSRP for a new car that's in high demand, or if you're shopping in a location without much competition. If you're purchasing a car released in the past few months, you aren't likely to negotiate a price reduction, especially if the new release was a highly anticipated model. Demand drives the price, and if a car is selling out as soon as it comes into stock, there isn't likely to be any reduction in the MSRP or car sticker price.