Requirements for original writing of the entire article: Posting on news information sites, guest blogs, and high-quality third-party blogs requires the use of full-text original articles, and external links provided by such articles are at the top of the pyramid. (1) 100% original content, no problems with grammar and sentence structure, good readability. There are sites dedicated to checking the originality of articles, for example text.ru, advego. You can check if the article is plagiarized and you can also check the readability. (2) The article is a combination of graphics and text or a combination of text and video with rich content. (3) Images in articles must have alt text. (4) The number of words in the article is at least 1500 words (according to the survey, the average number of words on the first pages of Google is 1400 words), and the number of browsing screens on mobile phones is 4-5 screens, and the number of browsing screens on computers is at least 2 -3. (5) The sentences in the article are fluent, the grammar is correct, there are no typos. (6) The topic of the article is clear and not confusing, the structure is also clear: first-level headings, second-level headings, third-level headings, subheadings, and a clear structure between paragraphs. (7) Keyword embedding is natural, the main keywords and keyword clusters are evenly distributed and consistent with the topic of the article, and the layout should be reasonable. Both H1 and H2 contain relevant keywords from the main push. (8) Variety of anchor text links: broad match keywords, exact match keywords, partial match keywords and open links. But keep in mind that a large number of exact match anchor text keywords can easily be labeled as a scam. (9) Make sure the link is correct and the anchor text link can open normally.