People often say "Bluebook" value when they mean to say market value. Keep in mind that market values are averages, which means that some people will pay more than others. Vehicles that are in high demand will often sell for over sticker price. You also have to think about your must-have features and options. For example, a dealer near you could have the exact vehicle you want in the right color but with an asking price well over the "Bluebook" value, while a dealer 100 miles away has the same car in a different color for "Bluebook" value or less. You'll have to weigh the extra time and money against the value of that special color. There are no wrong answers. Learn more