Introduced in Generation I as an Electric-type Pokémon, Pikachu has gained significant recognition, becoming the Pokémon franchise mascot. It has featured on more merchandise than any other Pokémon and is the Japanese mascot for the 2. In the 2011 Guinness World Records Book: Gamers Edition, Pikachu ranked 20th in the 'Top 50 Video Game Characters of All Time'.