SEO can help your brand’s website appear on search engines when a customer searches for a related keyword and is a powerful tool in driving traffic to your website, bringing a ton of sales and brand recognition. Most businesses will inevitably have to invest in SEO, but if their brand image or customer reviews are mostly negative, their return on investment will be significantly hampered.
If your budget for online marketing is ample, investing in both can ensure that your brand is competitive on all ends. A comprehensive online marketing campaign that encompasses both SEO and reputation management will be a game-changer. Talk to a digital strategist at First Page, and we’ll take care of the rest.