All of our potted and bottled products have a sticker on the side that gives you both the date it was made as well as the date by which we recommend you use it. Our soaps and naked products are good for up to 14 months after the date they are made, and we always try to get them to you as fresh as possible. Fresh face masks (sold in the fridge in-store) don't contain any preservatives so they need to be kept refrigerated and expire within one month.