Consumers could buy the shoes by March 1985, and they did—within two months, it had sold more than a million pairs. Nike made $100 million from Air Jordan sneakers in their first year. It was an astonishing success that started one of the most popular product lines in history. Nike's marketing campaign for the shoe targeted black athletes and promoted them as being able to play at a high level while wearing Air Jordans. The company also created a website where fans could send in photos of themselves in the shoes for a chance to be featured on television commercials for the line. Within its first year, sales of Air Jordan sneakers exceeded $1 billion. They are still one of Nike's most successful products today. Air Jordan made such a big impact on the basketball world that is has become synonymous with quality and style. Kids across the country wanted to wear like their favorite players and designers knew this so they made copycat shoes to satisfy demand. In addition, many adult collectors purchase these copies because they believe the originals will one day be worth a lot of money. There have been over 100 different models released since the debut pair in 1985. Each model is named after one of Michael Jordan's former teams: Chicago Bulls, Washington Wizards, Philadelphia 76ers, or Indiana Pacers.