Your lead magnet should be placed strategically where your target audience will likely see it and be enticed to sign up. Here are a few places to consider: Landing pages: Create a dedicated landing page for your lead magnet with a clear and compelling call-to-action that encourages visitors to sign up. Website pop-ups: Use pop-up forms to capture your website visitor's attention and promote your lead magnet. Blog posts: Include a call-to-action within your blog posts that leads readers to your lead magnet. Social media: Promote your lead magnet on your social media platforms with a clear and enticing message encouraging people to sign up. Email signature: Add a link to your lead magnet in your email signature so that every email you send acts as a downloadable lead magnet as a promotion for it. Placing your email marketing lead magnet in these strategic locations can increase its visibility and attract more leads to your email list.