The business development and continuous improvement service aims to enable administrative leaders to develop and develop the business fields of their establishments, identify potential growth opportunities and invest them in accordance with the best leading and successful practices, which is reflected in increased productivity and profitability. The business development and continuous improvement service provides a range of benefits, including: Implementing successful methodologies in developing business sectors based on modern best practices. Develop administrative procedures and systems in a professional manner to achieve cost reduction, quality performance and practices. Enhancing the skills of work teams and motivating them, which is reflected in increased productivity. Managing the risks facing the company, and determining the best ways to deal with them. Building an integrated marketing strategy based on investing available resources and capabilities. Strengthening the institutional reputation and effective communication between the company and its customers, the company and the community. the challenge: Developing and improving the business of the company in accordance with successful international scientific methodologies, in order to achieve the upgrading of all administrative and technical practices, invest all the resources and capabilities available in the company, and increase the market share and institutional reputation. Solutions: Assessing the current status of the company and the surrounding environment for business organizations and the main role it plays (products/services/administrative functions/resources/quality/quantities). Studying the market opportunities available to the company for expansion and development. Analyzing competitors in the field of business of the company, and coming up with the competitive advantages of the company that support its future success. Arranging, developing and managing the priorities of the company, and focusing on the competitive advantages of the company’s business/services. Developing the internal operations of the company, in a way that supports the achievement of external (market) goals and priorities. Building a strategic plan aimed at enhancing the market position of the company, and giving it a competitive advantage. Focusing on customers and their needs of the company’s services. Analyzing the needs of the relevant parties and key beneficiaries. Building a map of prospects, estimating and weighing the list of existing customers and reviewing the business environment to identify new business opportunities. Results: A developed and integrated strategy for the business and services of the company. Ensure the investment of available material and human resources. Increase customer and customer satisfaction. Increase productivity and profitability. Outstanding institutional reputation.