In order to optimize a website with millions of pages, several steps can be taken. Firstly, focus on making global changes that will impact the entire site. This can include improving the website's loading speed, enhancing its mobile responsiveness, and ensuring a user-friendly navigation structure. These changes should be prioritized as they will have a broad impact on the overall website performance.
Next, it is important to identify and improve the top-performing pages. By analyzing website data and user behavior, determine which pages receive the most traffic and conversions. Optimize these pages by refining their content, improving their design, and enhancing their call-to-action elements, among other strategies. This targeted approach will maximize the impact of optimization efforts on key areas of the website.
Additionally, pay attention to pages that target head terms, which are commonly used and high-value keywords. By optimizing these pages for search engines, they will have a greater chance of ranking highly in search results, driving more organic traffic to the website. Lastly, it is crucial to clean up the content on the website. Remove or update outdated and low-quality pages, ensure consistency in formatting and tone, and fix any broken links or errors. This will not only improve user experience but also enhance the website's overall SEO performance.