The first steps to getting started in video marketing are:
Create a video strategy: Before you begin creating video content, you will need to set up a strategy for your video marketing efforts. This should start with your target audience, goals, content preferences, and a set of brand guidelines that will keep your video marketing efforts consistent.
Choose your video platforms: Experiment across several video and social media channels or choose one that is right for your business and budget.
Create compelling content: Produce content that achieves your video marketing goals and appeals to your target audience.
Launch your video marketing campaign: Hit publish and watch the magic happen!
Promote your videos: Push your video content to your followers on other social media channels and run video ads to get more reach.
Track your results: Measuring and tracking your video marketing campaign will help inform your decisions going forward.