Here’s an example of a Rhetorical appeal from a real-world bike ad: In the “Ride Faster” ad, a sleek, high-end road bike is shown. “Keep Going.” This ad uses ethos, which means trustworthiness, to show that the bike is good and will help the person do well. The ads play on people’s feelings to make them want to go on adventures and find new things. The ad makes the reader feel like they know the product by making it sound like riding this bike would let the user go further and find new places. Lastly, the ad uses logos, or logic, to show that the bike is the best choice for serious riders who want to improve their performance. It does this by pointing out the bike’s technical features, such as its lightweight frame and effective design.