Mr. Kurien has been in the business of building brands for over 35 years now, particularly in the fields of Media, Marketing and Communications. He is the Founder-Promoter/Director of Zee Entertainment Enterprises Ltd., Dish TV India Ltd., and India.com. Besides, he is also the Founder-Partner for Ambience Advertising, Hanmer & Partners Public Relations, and is the Director of Livinguard AG. Mr. Kurien believes in commitment to society and is involved with a number of charities, NGOs and social service organisations as well as having his own charitable ‘Ammada Trust’, working for orphanages, old-age homes, and NGOs working for underprivileged children. The Ammada Trust has also started funding rainwater-harvesting water projects and has, successfully completed several projects in rural areas which will provide the respective villages with water in the years to come. This has already benefitted thousands of villagers.