There is no one path that fits all when it comes to creating a successful media strategy. This is because each company and its goals are extremely unique. Having an in-depth understanding of your business and clarity about your goals is the primary step to creating a successful strategy. Here are some basic tips on how you could craft a strategy for your company: create a concrete plan based on your goals, develop an implementation strategy based on your goals, track your performance and make changes to ensure that your performance is in sync with your company’s goals.