Brand equity develops over time and is based on the experiences customers have with a brand. Brands craft detailed strategies to drive brand equity and break them down into specific steps. Some of these are:
Creating brand awareness: introducing the brand to its target audience through ads and a social media presence.
Creating brand recognition: making the elements that represent the brand always recognizable by customers.
Improving consumer perception: using impeccable customer experience to shape the perception and opinion customers have of the brand.
Creating brand loyalty: having a base of loyal customers who regularly turn to your brand and recommend it to others.
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