Shoppers are savvier about private labels now. We’ve helped people understand that brand name does not define quality. In fact, we are proud to say that 1-in-3 ALDI-exclusive product is award winning*. We guarantee quality on all our private-label products with our Twice as Nice Guarantee. If you don’t like an ALDI-exclusive product, bring it back. We’ll return your money and replace the product. View our return policy for more information. *As of 1/29/2020, based on an audit of everyday, nationally distributed ALDI-exclusive branded products.