In addition to measuring your customer acquisition cost (CAC) in relation to your lifetime value (LTV), there are several other metrics that should be considered when assessing the efficiency of your marketing campaigns. These include customer retention rate, average purchase value, and average order frequency. Measuring these metrics will give you a better understanding of how customers interact with your brand over time, enabling you to tailor future strategies for maximum profitability. Additionally, tracking user engagementwill help to identify which tactics work best at driving conversions and ROI. By focusing on these metrics and making sure to continually measure and adjust your strategy, you can steadily improve your LTV and build a loyal base of customers who will stick with you for the long haul.