The word FERM is borrowed from a pearl of wisdom by Trine Andersen's grandmother. The idea for the bird in the logo is based on a particular event and symbolises the implementation of the company's own brand.
Origin of the word FERM
Ferm is derived from the saying "ferm på fingrene". It was Trine Andersen's grandmother's way to express high praise for anyone who was very skilled with their hands (literally "good with the fingers"). For Trine, it has always been an important life motto and eventually became the name of her company.
Idea for the bird in the logo
The creative designer wondered what the future would hold long before she founded her business. Primarily for fun, she visited a psychic, who had a vision of a small bird on a branch that could not decide in which direction to fly. Ironically, this bird pointed Trine in the right direction, so to speak, and today it is an integral part of the Ferm Living company logo.