Headless e-commerce is the separation or decoupling of the front end (presentation layer) of your store with the back end (e-commerce admin panel). APIs the e-commerce platform back end with the front end, enabling multiple presentation layers to run off the same e-commerce engine. Practically, going ‘headless e-commerce’ gives merchants the control of the front-end design removing the need for templates or themes. This allows for user friendly experience design and conversion optimization that helps drive increased sales/ conversions, order value and revenue.