Companies that implement DevRel in their operations may be developer-first or developer-plus, depending on their focus.
The goal of developer-first businesses is to build and sell products that developers will use (so they can be seen as business-to-developer), such as Twilio, Stripe, MongoDB, and Camunda.
As for developer-plus, these companies are more in the vein of B2B and B2C – they still consider the developer, but the main focus is to create and sell products to other businesses or consumers in general; for instance, Qualcomm, Google, Apple, Amazon, Salesforce, and Microsoft.
The State of Developer Relations 2021 found the vast majority of companies with a DevRel program to be developer-plus (63.6%).