Although everyone says, and this is confirmed by the information from the Muuuh Group study, that CRM is not a software topic in the foreground at first, but rather a strategy topic. But only few managers in a company live this credo in practice. At least, the other results of the Muuuh Group Study show that the respondents themselves recognize major discrepancies between “The topic is important” and “That’s the way it is with us”. More informations about leadership you can read here.