As one of the fastest-growing social media sites, TikTok is a platform ripe for finding new customers.
With its viewership expanding so quickly, there are always plenty of new people – who may be open to discovering your brand at the same time as exploring a new app.
Not to mention, TikTok’s demographic base is continuously adjusting, so there is always a wider diversity of age, gender, geography and interest audiences to market to.
These ads tend to have a very high engagement rate, so not only can you find new customers, but you can focus on driving greater profits on this platform as well.