YES, 100%. The question you should be asking is how to restructure your data and content to meet SEO and Generative Engine Optimization. Those who have pulled the plug on SEO will see a great setback as this cannot be a start-and-stop process. There needs to be structure, consistency and applied science using best practices that feed into artificial intelligence platforms like Google, OpenAI, CoPilot, Apple Intelligence, Llama 3, and more.