The goal of an LCA is not only to measure and improve, but also to support our customers and final consumers to make informed decisions when they buy our products. To communicate the environmental advantages of Recover’s products efficiently and appealingly, without sacrificing legitimacy and integrity, we take great care in calculating savings. To do this, we compare the impacts of our recycled products to the environmental impacts of virgin conventional cotton.
This is easier said than done, because the available reference data on the environmental impact of traditionally produced cotton fibers has a large variability. Due to this complexity, we commissioned a study to better understand which impact categories we should focus on, how to ensure we are comparing correctly (apples with apples), and which reference data to use. The results of this study are the impact savings of 1 kg Recover RPure and RBlue fiber compared with conventional alternatives and can be found below.