Title tags are important in SEO for a few reasons, including the following: Title tags help Google index and rank your page Title tags are an integral part of your on-page SEO strategy — search engines like Google look at your title tags to discern the purpose of your page and its relevancy to different keywords. Expert Insights From Google logo “A element tells both users and search engines what the topic of a particular page is.”<br><br>GOOGLE SEARCH CENTRAL<br>Source<br>That said, your title tags carry a lot of weight in communicating the primary purpose of your web page to search engines and the algorithms they employ to index and rank content. The more precise your title tag is in establishing what the page is about, the higher it can climb in search results.<br><br>Title tags improve click-through rate (CTR)<br>Along with helping search engines, title tags are important for SEO because they communicate a page’s purpose to users and encourage them to interact with your page — which can impact your CTR and subsequently, rankings.<br><br>In SERPs, title tags entice people to click on your page. Users are more likely to click on sites with title tags that demonstrate a page’s usefulness and relevancy to the search query. So, to attract qualified organic traffic, you’ll want to optimize your SEO title tags to depict page content accurately.