Social media websites like Facebook, Instagram, Twitter and TikTok are crucial components in most businesses marketing plans. With billions of daily users shared between the sites, social media is a powerful way to introduce your product or service to markets you would otherwise have little way of reaching. No matter how big or small, your business needs a clear footprint on a variety of social media channels to maximise customer reach. To engage with existing, new and potential customers via social media is a little different from playing an ad on the radio. The main focus in developing a strong social media presence is to create engaging and attractive content. The most common examples are pictures and videos, but there’s much more to it than just making pretty pictures and cool videos. To determine the best social media strategy, let’s talk about the different types of social media content first.