It really depends. Every location and market will greatly differ when it comes to how awesome your profile has to be to produce rankings. For example, if you’re an electrician in a VERY competitive space like Nashville, TN, doing just this is NOT going to get you ranking in the top 10. But without this, you can never really rank. So it’s a step. We always tell people that you don’t have to have the best GBP to be successful with local traffic, you have to have the BEST GBP within about 15 miles of the searcher