Once you have a list of keywords that will help with your local SEO efforts for your church, you can starting creating or improving content on your church website. Make sure to incorporate the keywords in the content. Content could include any of the following:
Blog posts
Photos and videos with captions
Articles
Infographics
Or anything else you think is appropriate to include, but be sure it is relevant to your church. Since the explosion of podcasts in the entertainment world, many churches are embracing the idea of a podcast as a way to publish services they record -- mostly sermons. This definitely adds power to your local SEO efforts and you get the chance to appeal to an entirely new audience!
Just remember when you are creating content that quality is better than quantity. It is very easy to just pump out a ton of new content but it may not be that engaging to churchgoers. It’s a good idea to take a minute to think of new content ideas that are a little different than one might expect coming from a church. You’d surprise yourself in what you can come up with!
Original content is also important because it sets you apart from other churches in the area. You want people to recognize your church’s name and logo because you posted something exclusive to the church. Bringing a new perspective or new information to your content will allow you to be much more successful in catching the reader’s attention.