The phrase "inbound marketing" was created by HubSpot. What they have to say about it is as follows: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.” No matter who you are or what your demands are, an outbound ad campaign will interrupt your TV broadcast. In contrast, inbound marketing is the useful "How To" blog you discovered using your own Google search engine.