Using a .com address tells people that you mean business. All serious businesses use the .com domain. It adds credibility and authority from Day One.
2. Owning the exact match .com can put your mind at rest - it shows that no major-player competitor is using your name, and it’s a great indication that your ideal name isn’t ubiquitous.
3. Owning the .com protects your brand name. No major business is going to use your name in the future, because they can’t own the .com domain.
4. Adding extra words or hyphens to your brand name to create a compromise web address confuses your branding. Your brand name should be the name your customers use when they think or talk about you. Adding a .com to your name doesn’t alter that.
5. It’s the world’s default. The .com domain has been around for over 30 years, so everyone recognises it as a web address.
6. Using a .com address means that your customers and potential customers don’t have anything else to remember. They remember your name, so they’ll remember your web and email addresses, too.
7. It’s global and universal. If your business deals with customers outside of your home country, or might do in the future, operating with a country-specific address could be confusing and limiting.