An SEO audit can uncover a wide range of issues that may be impacting a website's search engine rankings and overall performance. Some of the most common include:
Technical SEO issues such as broken links, duplicate content, missing meta descriptions, slow page speed, or crawl errors.
On-page optimization issues including poor keyword usage, thin content, missing header tags, or poor URL structure.
Content quality issues such as low-quality or duplicate content, content that is out of date, or is simply not engaging for users.
Backlink profile issues like a lack of backlinks, low-quality or spammy backlinks, or an imbalanced anchor text distribution.
Mobile-friendliness issues such as poor mobile responsiveness, slow page speed on mobile devices, or issues with mobile usability.
Local SEO issues like incomplete or inconsistent business listings, poor reviews, or a lack of good on-site content.