At the start of the season, each player is given a set price, with this being part of the team building process, fitting as much quality as you possibly can within a £100m budget.
As the season progresses, players’ prices can change based on the number of transfers made with them. A player can go up in price if they’ve received a large influx of transfers, and inversely, their prices can go down if they’re being chucked in the bin.