Well, it’s up to you. But as we’ve just shown you, it is very much worth considering that you go for both. Nowadays, people will literally look up anything online. Google alone gets around 40,000 search queries every second on average. Both SEO and PPC can help you to connect with the people who are looking for what you are currently offering. You simply cannot do online marketing without SEO. It gives your business(es) the best chance they have of being found. Google Ads, on the other hand, allows you to reach potential customers quicker, regardless of how small or big your business model is. The combination of both is nothing but a great way of increasing traffic to your website as well as conversions. They harmoniously work together to bring you the best possible results. They also can help in terms of your online image.