Google and Adobe Analytics are two web analytics tools that have established a strong presence within the market. The two are similar in their basic functions and are perfectly suited for tracking and evaluating web data. Both tools have specific features that could be relevant for your project:
Google Analytics is free, as opposed to Adobe Analytics (unless you choose the premium version).
Adobe Analytics offers customer support, whilst Google Analytics doesn't.
Adobe Analytics is much more difficult to implement than Google Analytics.
With Google Analytics you cannot integrate a CRM. Tracking users (pathing) is more challenging to implement on Google Analytics, than on Adobe Analytics
If you are unsure which web analytics tool is best for you, please contact us. We will advise you on suitable analytics solutions as part of our non-binding offer.