Especially for free business listing opportunities, the hundreds of millions of unique visitors in the US alone more than justifies creating or claiming a business’ presence.
Users can follow a company through updates or posts, and customers can post reviews about their experiences with a business on Facebook. Because it is widely recognized as the most robust social network and has the largest user base, reviews and feedback on Facebook are essential content for local businesses. It’s no wonder that over 10 million advertisers use Meta’s personalized ad tools, with the majority of them being small and medium-sized businesses (Meta).