That wouldn't be ideal. Some studies show that anywhere from 51-80% of web users will not click on PPC ads. And without organic results, you are beholden to continually pour out money for Google ads. AdWords and other search engine marketing is a viable investment. It can reinforce organic Google rankings. Prospective patients see you in the ad and in organic results, familiarizing and reinforcing you as a solution to their medical needs. If you donât show up in the organic search results you are missing potential patients who need your help and leaving practice revenue on the table.