The 90-day Proof of Concept is based on the understanding that it generally takes around 90 days for a campaign to stabilize and reveal its long-term performance capabilities. During this period, we invest considerable effort in crafting your campaign strategy. The true potential of the campaign is realized only after we have had the opportunity to gather several weeks’ worth of data and apply necessary optimizations. This timeframe allows us to fine-tune the strategy based on real-world performance metrics, ensuring that the campaign is optimally positioned for sustained success.