Some common mistakes that businesses make when using buying motives include:
Not understanding the buying motives of their target audience. It is the most common mistake, wasting time and money.
Using too many buying motives at once. It's important to focus on one or two key buying motives; otherwise, your message will be diluted.
Not providing enough evidence to support the buying motives. People must be convinced that your product or service will solve their problem or achieve their desired outcome.
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