A landing page is a single web page dedicated to a product or service. On the other hand, websites are collections of many pages that cover a variety of topics. Landing pages are designed with one specific goal in mind: to convert visitors into leads or customers. They typically include a strong call to action (CTA) and helpful information about the product or service being offered. Websites, on the other hand, are designed to provide general information about a business or individual. While website visitors may eventually convert into leads or customers, the overall goal of a website is to provide information and build brand awareness.