By creating gift guide landing pages and other targeted content, you guarantee that your brand is findable by customers. Gift guides are especially useful, as Valentine’s Day shoppers are usually searching for gifts for a particular person in their life. As always, having a clear idea of your brand’s customer personas – particularly that of your high-value customer – will help you optimize your site for your ideal Valentine’s Day buyers. Categories help buyers narrow down their search, so it’s great to get specific – but be careful not to get too niche! Consider building out guides for search terms like these:
“for him” and “for her”, “for my wife” and “for my husband”, “men’s” and “women’s”, “for my partner” or “for my spouse”
“non-romantic” or “for friends”
“budget” or “inexpensive”
“for pet lovers”, “for animal lovers”, and other specific interests
“for teachers”, “for parents”, and other roles and professions
Using categories like the ones above, paired with relevant Valentine’s Day products and terms like chocolates, romance, and flowers, in your content, product descriptions, and metadata, will help bring customers to your site. When creating your blog titles, phrasing search terms as questions can be an effective strategy, as people often search in question form as they begin their gift-giving journey.