A successful eCommerce website, by definition, puts its customers first. Excellent navigation and an easy-to-use checkout are a must. The website should also feature many payment options to accommodate as many users as possible. Promotion and discount tools are also excellent features to have.
From the business owner’s side, a good eCommerce site has excellent content management and scaling capabilities. It should allow easy maintenance, product addition, and marketing. You need email marketing features and search-engine-optimization tools for a good eCommerce site.