The official web platform for learning about schema markup and its implementations, known as Schema.org was invented as a result of the WWW because people wanted to find a way to easily exchange documents over the internet. There is an established consortium called the W3C consortium which cares about producing standards for the world wide web. Its general mission is to help utilize the whole potential of the web. One of the priorities is making the data more exchangeable and accessible and this is where schema markup comes into play.