Great question! Many people have defined it in different ways and some have taken advantage of the vagueness of the term to “greenwash” shoppers. We define sustainability as products or services which minimise their impact on the planet, on people and on animals. We are particularly keen to find products that lower emissions as the climate crisis needs urgent attention. The great news is that brands who have put in the effort to lower their emissions have usually thought hard about all the aspects of their impact, from working conditions, chemicals to animal welfare. We know that everyone has aspects of sustainability that they are particularly passionate about. Within the Beagle Button extension, you can select your preferences and we will suggest alternatives that best match those preferences.