If you wish to buy a website, follow the below steps:
Identify your website of choice personally or through a broker.
Find out if you can add more value to the site once you buy and do your research beforehand. If all avenues have been exhausted, you will know if it is a good purchase or not.
Set out a reasonable budget for your website. You can use the 24-36x rule. We discussed it in this article.
Shop around for the best deals; don’t be too quick to buy.
Do more research on the site you’ve settled on to fully understand it.
Ensure that your purchase is made through an escrow service.
Before settling on it, take it for a test drive for load time, optimization, and more to help you get a fair deal for your money.
Once you’re satisfied, release the payment to the seller.