MVP is a safest way to ensure the future of your services or product; also it is a very fast way to launch your product in the market. Without MVP you may not be able to understand what exactly your target audience expects from you. Also, MVP is a quite affordable way to launch your product in the market, since it only focuses on fundamental features of your application, market and getting across what your target market requires, every marketplace has different target audience. And getting to know them is a part of strategic plan. This also includes understanding how to solve the problems of your target audience using your product.