While every firm has a different ideal content mix, most companies take into account a few fundamental sorts. The average length of blog posts and articles, which often explain to readers how and why to utilise your product or service, is roughly 1,000 words. White papers, eBooks, and case studies are much lengthier and frequently contain unique research that is pertinent to your company. In general, infographics and films clarify and demonstrate ideas that are just impossible to express through text. You could use one, two, or all sorts of content in your plan, depending on the objectives of your brand.