Only monthly customers and non-customers have access to the SocialBee birthday platform discount:
Existing monthly customers can get discounted yearly plans at either $190, $390, or $790 per year based on the plan they choose.
Non-customers can purchase a yearly plan and benefit from the discounted pricing ($190/$390/$790 per year) for 12 months OR purchase a monthly plan and get the discounted price ($19/$39/$79 per month) for 3 months.