The role of STP (segmentation, targeting and positioning) in advancing effective digital marketing during pandemics cannot be understated either. Segmentation involves identifying different customer segments within a market while targeting involves reaching out only those segments which are most likely interested in your product offering; this helps reduce costs associated with ineffective campaigns while maximizing ROI (return on investment). Positioning then refers to crafting messaging tailored towards these specific customer segments; this enables brands/businesses to differentiate themselves from competitors while emphasizing the unique benefits which they offer potential buyers – something particularly important during times when competition intensifies significantly due to economic uncertainty caused by pandemics like COVID-19 virus outbreak. In essence, STP acts as a powerful toolkit helping companies maximize their chances of success within uncertain market conditions even during extreme situations like pandemics where survival may depend upon swaying just enough customers away from competing solutions towards your own product or service offerings using customized messaging techniques tailored for each segment’s needs and wants specifically.