Reddit’s interest-based ad targeting relies on user interactions with content on the platform. Advertisers can reach audiences based on demonstrated interests observed through their activities. This includes engagement with topics or communities, even if these interests don’t directly relate to the advertiser’s product or service.
Uses machine learning to analyze user behavior
Enables targeting beyond direct product interest
Allows discovery of non-obvious connections
Maximizes reach to interested users
For example, a yoga brand could target users interested in organic food, as they will likely engage with their products.