Many businesses see reputation management as synonymous with defamation proceedings, but this is a mistake on several levels. First and most importantly, a good defamation lawyer costs a mint – thousands of dollars a day for an uncertain outcome. Second, the law may not be on your side. If a customer has had a legitimately bad experience with your company, they are fully within their rights and the law to post an accurate but negative review that describes their experiences. Third, a defamation lawyer doesn’t provide passive protection – damaging material must be discovered and the author known for them to be effective. No lawyer is going to waste billable hours trawling the net to ensure that your website is presented in the most favourable light. Impressive offers a more effective solution at a fraction of the cost of a defamation lawyer – we help you build a strong and positive reputation, identifying risks to your brand while forging deeper relationships with your customers.