When it comes to implementing SEO strategies for your business, you have two main options: in-house SEO or outsourcing SEO to an external agency or specialist. In-house SEO refers to having an internal team or dedicated employees within your company responsible for handling all aspects of SEO while outsourcing SEO involves hiring external agencies to manage your website’s optimization.
With an in-house SEO team, you have direct control over the strategy, execution, and monitoring of SEO activities. You can leverage your staff’s industry knowledge to create tailored SEO strategies that align with your unique brand, products, or services. Quick decision-making and coordination are often more feasible in an in-house setting.
On the other hand, SEO specialists, like the team at OMG, are solely focused on providing SEO services, which means they have extensive knowledge, expertise, and experience in the field. They keep up with the latest trends, algorithm changes, and best practices, allowing them to implement effective strategies. Agencies also have access to various tools and resources to uncover best practices and conduct competitor analysis and industry benchmarks.
And by outsourcing SEO services, you save time and resources that would otherwise be spent on hiring, training, and managing an in-house team. This gives you greater flexibility over your operations, as you’ll have more time to dedicate to other areas of your business.