Sort of. We started out as an "agency" - because we had a valuable service to offer and that's the way everyone like us was doing it. Over the last decade of servicing clients, and collaborating with large advertising and marketing agencies and partners, it became obvious that SEO and SEM were under utilized because people dont understand the value of doing it well, or how to approach it because it's confusing. The problem to solve is training. We need to train - too! It's hard becuase theres plenty of highly tactical information available for free - but not strategy (first). Without a strategy - time is wasted. Despite being called an agency - we're transition to an education model (DIY), or do it with you (DIWY) offering so entrpreneurs, small businesses, and agencies can benefit from the strategies.