To consistently make marketing effective for an organization, B2B marketers need to measure six golden metrics.  However, other metrics, such as scroll depth, user flow, etc., help investigate if any golden metrics are failing. And those metrics will be generally used by digital marketers to find out if there are a few areas that can be improved. E.g., the bottom 50% of high-performing content is not engaging enough, and the product marketer has to improve on it. Innoventsoft leverages AI and NLP algorithms to investigate and provide insights and suggestions for better lead conversions. Download the ebook on 6 golden metrics for B2B marketing