Retailers partner with different brands and providers on an ongoing basis. They need to highlight the newly introduced products to their customers. The beacon system is the most innovative approach to improve the awareness about the products. As soon as a customer steps in the zone of a related purchase, say curtains for the living room, then the customer receives instant text messages about all the newly introduced related products, say living room fixtures, within split second. The Beacon system not only improves the product awareness but also entices the customers to make instant purchase decisions such that the sales are improved.