Here are some simple ways to minimize indentations caused by furniture and protect your investment in your new area rug:Furniture Coasters: This is the easiest and most cost effective way to prevent dents in your rug if you know that furniture will be placed on top for long periods of timeMoving Your Furniture: Regularly rotating or moving your furniture will also prevent damage and dents, even if it’s just a few inches to the side.Steam Cleaning: A more expensive solution and not recommended for all rug types, but for rugs that already have indentations, steaming the fibers will rejuvenate your rug and lift the imprints while also giving it an extra sheen. Ice Cubes: Spreading out some ice cubes to affected areas and allowing cold water to penetrate into your rug will help alleviate the indentations. After about 20 minutes or so, use a moderately sized comb to spread apart the fibers and place a fan blowing towards your rug until dry. Combing: You may be able to get the fibers loosened and standing up by using a comb or edge of a coin. After loosening, vacuum the entire rug.