Many providers are looking at data clean room technology, and MMP’s (mobile measurement partners) are no different. MMPs facilitate mobile measurement and attribution and often, such as in the case of Singular, also collect additional data sets for the purposes of rich analytics.
Singular is responsible for collecting a multitude of data sets. There are aggregated data sets such as ad spend, creative, and bid data, which is then combined with device-level impressions, clicks and events. Advertisers often send additional first-party data, for example subscription information, so that ultimately Singular can calculate and visualize the KPIs that matter most towards optimization.
Singular sits at the intersection of multiple data sets and policy constraints and requirements that MMP’s need to accommodate. This naturally positions Singular to invest and double down on data clean room technology to provide marketers and their partners alike with secure data environments that empower all parties and still puts users first.