WordPress is without a doubt the most widely used website platform around the world. However, just because everyone else is using it for their business doesn’t necessarily mean you should be too. Having said that, WordPress is a powerful platform that is ideal for many businesses.
WordPress is an open source platform that is flexible and robust. For those who want to use a simple to install template, they can get their WordPress website up and running in a very short time. For businesses like yours, where a customised website is more important, WordPress can also deliver.
One of the great benefits of WordPress being an open source platform is that there are endless plugins available for WordPress built by developers all around the world. If you need additional functionality, we can also build a custom solution.
In terms of the WordPress CMS, it is incredibly user-friendly and easy to use. Uploading content is an efficient process, as is managing updates and changes to your website.
When you build a website, you want it to be secure and WordPress is certainly a very safe and secure platform. You can add additional plugins to boost your security but it is also important that the code of your website is hack proof. Not all developers will offer the same level of security in their code so this is something you will need to check in the process of deciding which agency to choose.
Another crucial factor for a business website is SEO and WordPress is a highly SEO friendly platform. The search engines love WordPress because of the code and semantic markup that sit behind it that make it easy to analyse and index your content. You can easily adjust the metadata for your website pages to ensure you are optimising the content for the search engines.
WordPress is also flexible to allow you to create different types of websites. While it is synonymous with blog sites, WordPress is a powerful option for eCommerce sites, membership sites and many other types of sites. If you can dream it, there is a good chance that WordPress can do it.
The other large benefit of WordPress is that you can scale your website as your business grows. Whatever website you end up building, it needs to be aligned to your business goals and support those goals. If the website can’t be scaled, you will be back to square one when it comes time to upgrade your website.
Overall, WordPress is a platform that will support most types of businesses and the sky's the limit in terms of what we can do. Get in touch and we can discuss your requirements and help you determine whether a WordPress website is right for your business or if we can help you with an alternative custom website solution.