Aside from unifying all your customer data, CDPs are capable of eliminating data silos, and this, in turn, can help make your organization more efficient and agile. Moreover, your marketing campaigns and customer experience can benefit from the use of CDPs, given that they’re able to generate comprehensive, reliable data that you can use for segmentation and in creating more relevant and engaging experiences for your customers.
Another benefit of CDPs is their ability to establish security and trust, as CDPs are capable of providing users with the ability to limit access to personal information to only authorized platforms or channels.