A "standard" is a flag or banner that serves as a rallying point, particularly in war, or as a symbol. In English, standard has numerous meanings, but the one that applies here relates to a flag—originally, one with heraldic emblems (as may be carried by a standard-bearer). Newspapers were once treated like flags: They had emblematic devices on them that identified their owners. Today, they tend to have only names and addresses on them. The word "standard" was first used to describe a flag or banner that served as a model for others. Standard oil was an early user of this term when it described its brand of kerosene as "the world's best selling product." The company that produces gasoline under the name "Standard" does not want people to think that it is the only good kind of gas out there! Standard Oil was not the only company to use the word "standard" in this way. It is now used in reference to other products that share common features or characteristics. For example, computers that work well with programs written for Windows are said to be "standard" computers because they follow the rules set out by Microsoft in its documentation. Or, standards bodies such as the IEEE produce guidelines that help manufacturers design new products that will be accepted by the market. In journalism, the term "standard" has a second meaning related to printing practices.