Traditional b2b lead generation and appointment setting services rely on two major channels; Cold emails and cold calls and online advertising. Cold emails, calls were effective until a few years ago. However over time, B2B buyers are refraining from engaging with sales people approaching through cold calls and emails. This is evident from the alarmingly low open rates and response rates to email and calling campaigns.
Advertising on social media platforms like Facebook/Instagram is not as relevant for B2B sales. These merely help you generate likes/ shares but do not impact your sales funnel. Search advertising (eg. Google) does provide high intent leads. However typically these connect you to junior resources within the organization tasked with finding possible vendors. For modern disruptive products, one needs to engage with senior stakeholders to present them the value proposition.
Our appointment setting approach relies on directly engaging with senior stakeholders across organizations and providing them with relevant information about your product. This lets you avoid ‘gatekeepers’ and provides an opportunity to present your offering directly to the decision maker.