You make a great point here, Amy – some plants do just kind of go out of style, and I think that is largely the case with mock orange (Philadelphus coronarius). It is indeed considered old-fashioned, but I don’t think that’s the issue – more likely it’s because all of the older varieties of mock orange are HUGE – like 12′ tall and wide. Not very compatible with most homes and yards these days. Also, though their bloom and fragrance is genuinely sublime, it has typically been short-lived, so it’s a lot of real estate to give up to a plant that only gives you a fairly fleeting moment of show. We are trying to change all that with our Illuminati series of mock orange. We are looking at unique new habits that are much easier to work into the garden, like Illuminati Tower, as well as plants with foliage interest, like Illuminati Sparks. We’re hopefully these plants will spark a renewal of interest in this beautiful native shrub!