Content is key to a successful inbound marketing campaign and demand gen is no different.
Attract your target audience's attention with using paid ads and social media. These methods tend to reach a larger audience. Then to educate your audience you should consider using blog posts or podcasts to gain a reputation as a thought leader.
This strategy should help you attract new customers and gain their trust. Once that's done, you can move on to lead generation tactics to secure a sale.
Here are some content types to consider when you’re planning your demand gen strategy:
Blogs
Thought leadership content
Podcasts
Videos
Social media posts
Paid ads