Recycling tires into materials such as steel-free crumb rubber and fine rubber powder used to be a profitable venture; however, due to market saturation in developed economies, tire recycling companies might want to shift their focus from raw materials to potentially higher-priced consumer goods made from recycled rubber or even virgin rubber which can be replaced by tire-derived materials. The first and so far one of the most viable choices of tire recyclers would be investing in presses and molds to produce molded goods from crumb rubber or rubber powder. Another option includes more complex technologies, e.g. blending recycled rubber powder with polyethylene or polypropylene to produce thermoplastic elastomers (TPE).