Once coffee beans are ground, the oxidation process begins and the flavor weakens. Whole bean coffee stays fresher for much longer. Additionally, whole bean coffee can be ground to suit your needs—course ground for a French press or fine for a pour-over brew, for example. There is no argument that whole beans ground just before you brew your coffee do taste better. But we’ve all had those busy Monday mornings that make the convenience of pre-ground coffee hard to beat!