'Winning without fighting' in the realm of business translates to achieving your goals with minimal conflict or disruption. This could involve outmanoeuvring competition through superior strategy, building collaborative relationships, or resolving disputes in a peaceful and constructive manner. For instance, a company could introduce an innovative product that creates a new market, thereby avoiding direct competition. Alternatively, a company could resolve a potential dispute with a supplier through negotiation rather than resorting to legal action. Ultimately, the principle encourages entrepreneurs to seek the path of least resistance and greatest efficiency in achieving their business objectives.