Instagram ads are intended to help increase brand awareness. This allows brands to turn viewers into followers who then have the potential to turn into a client bringing in sales for the business. If the ad conveys the message about the brand offering to the people quickly, people willingly perform a purchase from the brand due to the impact that they create. Thus, Instagram ads can bring in both followers and sales, with the former being people who trust the brand and the latter being those who trust both the services and the brand.