Digital marketing on social media platforms is very helpful for increasing business visibility online given the rising trend of social media and the digital world in our lives. The main goal of social media optimization in this context is to improve the brand's visibility across a variety of social media networks, including Twitter, Instagram, Facebook, YouTube, and many more. A variety of services are included in social media optimization, such as developing a community across various platforms, generating appealing profiles for the brand name, raising brand awareness via campaigns and other promotional tools, etc. Additionally, the service tries to track and analyze social media activities. Making a positive online brand reputation is another goal of SMO.