We have witnessed a 50-60% increase in BNPL spending during the festival season. Travel, consumer electronics, and home furnishings tend to be the most popular categories and witness the highest traction. Exclusive campaigns run by large e-commerce companies and D2C brands provide additional impetus. Customers opt for easy and affordable finance options like Pay Later to make aspirational purchases, said Sashank Rishyasringa, Co-founder and MD, Axio (formerly Capital Float).