A solid response rate for the survey is around 70-80% as this provides actionable results. Most employees are delighted to be asked for their feedback and opinions but to ensure representative response rates there are a few things you should do.
Pick a good time. Make sure there is some freedom in the team schedule before sending out the survey.
Make a formal announcement. Whether by email or in person, let the team know you will do a survey and what you hope to get out of it.
Send reminders. SurveyBot automatically sends reminders with a link to the survey to make it easy and automated.
Hold team leads and management accountable. Don’t impose penalties but do ask them to assist in getting full participation.
Reassure anonymity. If you are procuring anonymous feedback, give reassurances where possible of who can see the responses.
Don’t overdo it with surveys. Too many surveys lead to reduced responses. Having them at the same time each month or quarter helps them to build a habit of responding.
Discuss the results and put them into action. Nothing renders a survey more pointless to employees than not discussing or actioning their feedback