With the churn of dispensaries, the constant white labeling of products, and fast-paced regulatory environments, many businesses are dying on the vine. It can be challenging to build a sustainable pricing model as customers become trained to view cannabis commodities as always on-sale or always nearby. There is very little brand loyalty in the space. In a brand new industry with brand new businesses, having the ability to appear organically before your desired audiences presents a major edge over the competition.