A mining communication campaign is where you identify a key message that you'd like to educate your staff about. Thereafter you create the content around the audience and channels. For example, if you are doing a safety campaign, you'd choose your SHEQ message, then write your content and create your design. This would then be applied to channels such as Screens, Leaflets, Posters, Emailers, WhatsApp/Messaging, surveys and other communication channels. After your campaign you need to find out how it was received so you can test and measure it's success.