Some common marketing channels for B2B ecommerce portals include:
Search Engine Optimization (SEO): SEO is used to attract buyers who are searching for certain products online. Optimizing your website and content for relevant keywords will improve your visibility on the search engine results pages (SERPs).
Pay-per-click (PPC) advertising: PPC advertising is designed to reach buyers looking for items on the web through ad campaigns on Google, Bing, etc. that promote your portal.
Social media: Social media offers a valuable introduction to buyers who are active on platforms like Facebook, Twitter, and LinkedIn. You can create social media profiles and post content that promotes your portal.