Here’s how we go about picking the right keywords for our clients:
Understand the customer
As a first step, we try to understand our customers’ needs and pain points to figure out what they’re likely to type into the search bar. This should always be the first source of finding the right key words.
Competitor research
We then SEO tools to see which keywords competitors are ranking for. This helps broaden our research and include keywords we may have missed out on.
Find long-tailed keywords
Long-tailed keywords are a combination of different words and phrases, and tend to be longer and more detailed than regular keywords. These keywords attract lesser traffic, but the traffic will be more relevant and competition will typically be much lesser.
Analyse
We don’t stop after developing an initial list of keywords. We work with these keywords while constantly monitoring results to see which keywords are doing well. We then remove and add keywords accordingly, keeping the SEO process dynamic.