SEO focuses on driving organic traffic to a website by optimizing its content, structure, and other elements to improve its rankings in search engines. On the other hand, PPC is a paid advertising model where businesses bid on keywords and pay each time a user clicks on their ads. It involves creating targeted ad campaigns and bidding for ad placements in search engine results or other online platforms. Unlike SEO, PPC generates immediate traffic, but businesses pay for each click they receive.
As you can see, SEO and PPC both have their own advantages, so don’t be surprised if our SEO specialists recommend a hybrid approach to your online marketing!