Customisable Auction Platform: The ability to customise the look and feel of the auction platform to match the auctioneer's branding and website design. 2. Bidder Registration and Verification: A simple and secure registration process for bidders, with verification to prevent fraudulent registrations. 4. Bidding and Auction Management Tools: Intuitive and easy-to-use tools for managing auctions, such as setting up auction parameters, managing bidder registration and bidding activity, and processing payments. 5. Mobile-Friendly: A mobile-responsive auction platform that is accessible on any device with an appropriate browser and internet connection, including smartphones and tablets. 6. Analytics and Reporting: Comprehensive analytics and reporting tools that provide insights into auction performance, bidder behavior, and sales trends. 7. Marketing and Promotion Tools: Tools for promoting auctions, such as email marketing integration, social media integration, and targeted advertising. 8. Customer Support: Responsive and reliable customer support to address any issues or questions that may arise during the auction process. Overall, independent auctioneers looking to run industrial plant and machinery auctions on their own website require a robust and feature-rich online auction software platform that provides all the necessary tools and support to conduct successful auctions online.