If you are using Google Tag Manager on a site or application it is very easy to deploy the Malcolm! widget into that property via GTM. Here is a step by step guide: Set up your widget in the Share section of MyMalcolm (there is a guide here) and copy the embed code to your clipboard In GTM click "Add a new Tag" In Tag Configuration select a "custom HTML" tag type Paste in the embed code from your clipboard You don't need to support document.write For your trigger use page view on all pages (assuming you want the widget to appear on all pages)