You're highly mistaken if you believe Instagram and Facebook gain more attention than Quora. What makes Quora stand out among the other platforms is why people visit it. Sure enough, they do not use Quora to share visual content or send messages to one another, but the purpose surpasses these standard practices. Quora users visit the platform to conduct research, assess products, discover helpful tips, and know more about the planet they live on. This knowledge exchange is valuable for people who use the platform to discover new products and ideas. So, when targeting Quora users, you are growing a high-intent customer base. Therefore, Quora can be your best bet if you seek to produce organic awareness and boost your reputation.
Here’s why else it matters in marketing.
- Quality traffic. You’ll solve the pain points of your customers by answering their queries. Eventually, you can direct this traffic to your site, highlighting how your services and products solve their problems. This will earn you followers that are actually interested in your brand.
Brand positioning. Think about a topic, and you’ll find a question - and an answer - on Quora. Check the example of Travis Addair, who answered a question related to artificial intelligence. His experience and qualification make him the right fit to answer this question, and it’s precisely what Quora users expect - quality. So, when you answer relevant questions as a brand, users will see you as a credible and authoritative company.
- Mentions in other publications. If you get lucky, you can extend your user base beyond Quora. For instance, many credible websites source Quora content. This depicts how even the most authoritative sites trust the value Quora offers. The broader your reach will be, the higher you’ll have the chance to earn more customers.
- High searchability. Not all websites rank on SERPs. However, gladly, that’s not the case with Quora. The platform is easily searchable through Google. In fact, if you search for popular topics, you’ll spot Quora answers on Google’s first page. For instance, even the topic “Quora Marketing” displays a Quora answer on SERPs.