Basically anyone running a website can benefit from TCF 2.0 . However, the TCF is primarily of interest to the advertising industry and publishers who have a direct connection to end customers and whose core business consists of financing their own content through advertising. These can be visible advertisements on the website, but user information obtained and analyzes of surfing behavior can also be monetized. Contacts to third-party providers are established for this purpose via a CMP such as Consentmanager.