CRM and ERP (Enterprise Resource Planning, a software system that establishes a consistent database for automating all of the processes that take place in the company) both establish a consistent data basis and link the information that is collected for automating and organizing work procedures.
The difference between the two systems is their objective: While a CRM system strengthens interaction with customers and supports the front office, ERP controls and manages business processes across departments and therefore the back office. Whereas CRM therefore manages processes and interactions concerned with acquisition and customer support, an ERP system can be regarded as a full solution for managing, controlling, and analyzing business processes. Depending on the company’s structure and size, a combination of both systems is sensible.