As the number of channels sellers must deal with continues to grow, so does the complexity within those channels. Customers expect instantaneous information, and any hiccups in content, its context for the channel, or its delivery has the potential to instantly ruin relationships painstakingly built over time. With this great opportunity comes new challenges, particularly with respect to collecting, enriching, and distributing product information in a multi-channel or omnichannel context. This is critical, as each channel has its own rules and requirements, meaning product information needs to be defined and configured so that it works within each channel’s rules.