Here's a resume of 5 steps to build an audience online Step ZERO: BUILD many connection points from All Social Media Platforms to Your Website. Step 1: FOCUS Most Your Efforts On your Star Social Media Profile Step 2: ENGAGE Audience using Attractive Content that allows you to Approach the User. Step 3: COMMEND Your Followers using compliments and Praise for choosing you. Step 4: ENTERTAIN Your audience using Educational materials and Amusing Posts. Step 5: MAINTAIN Attention by Listening to Audience demands and Interacting on an Individual Level