Lack of data: In order to personalize outreach at scale, you need to have a lot of data about your leads. This data can be difficult to collect and maintain, especially for large organizations.
Time constraints: Personalizing outreach at scale can be time-consuming, especially if you're doing it manually. This can be a challenge for sales teams that are under pressure to meet quotas.
Skills gap: Personalizing outreach at scale requires a certain level of technical skills. This can be a challenge for sales teams that don't have the right expertise in-house.