Born between 2010 and 2025, Generation Alpha is the successor to Generation Z and are primarily the children of millennial parents. In the US alone, a new Gen Alpha baby is born every 9 minutes in the US alone, with predictive data showing that they will outnumber the Baby Boomers within four years. This technologically infused demographic will be the first to grow up with AI, social media, robotics, and mobile devices fully integrated into their daily lives.As a result, they will be not just digitally literate but technologically savvy.  Many of them will live to see the 22nd Century; they will stay in education longer and will be the most materially endowed generation to date. Already making up 1 in 7 people globally, this new generation is growing up in a world of increasing individualization and customization. They can have their name printed onto a book, a doll, or a jar of vegemite if they so desire it. They have buying power and influence well beyond their years and are already shaping the way we build businesses.