User-Generated Content (UGC) puts the conversation in your customers hands while bringing authenticity to your brand.
It’s important to display the content your audience produces; Photos, reviews, and videos your fans produce can help accomplish a wide range of goals for your business. Most importantly, UGC is a great way to lower the costs of producing high-quality content.
Consumers trust online reviews and endorsements from their connections more than ever, so it’s important to include UGC in your digital and social media marketing strategy.