Website Planning is something that pretty much started me out in my own business in the digital world. I couldn't believe that people were complaining about their websites not working for them, only to find out that they had just asked someone to build them a website without a single thought to the careful planning of said website. This was back in about 2008.
When, with my lovely friend Pete, I started a company called Properties Abroad back in 2002 we spent about 3 months planning exactly what we wanted with that website. Consequently it lasted a good 10 years in the format we had it originally.
Fail to plan and plan to fail! Cliche but true.
So I wrote the book! Ask me for a copy - I have one you can download. Website planning now is an integral part of every website we build.