The best affiliate program depends on the content creator, and several factors have to be taken into consideration: • The affiliate program needs to have the sorts of items you want to promote and that your audience is interested in. • It should have a high enough commission – at least 5%. • It should have a decent referral period. Some programs have very short referral periods (Amazon's is only 24 hours), while others have longer periods. Even Wayfair's referral period of seven days is considered short by some, but that doesn't necessarily mean it won't work well for you. Luckily, affiliate programs are (typically) free to join, so you can sign up for several and experiment until you find the one – or ones – best for you .