Link building, one of the major elements of off-page SEO, has drastically changes over the past several years. Its much more about quality over quantity. So the practice of creating links from poor quality directory type websites is completely ineffective, and often pose a risk to your SEO efforts. The tactic now is more about about earning links not building. This is done by creating valuable and high quality content that people want to share which can take the shape of social sharing, media relations, and guest blogging to name a few.