Before beginning any SEO project, it is important to do keyword research. This involves researching the terms and phrases that people are using when searching for your product or service online. Knowing what keywords to target can help you optimize your website’s content and structure in order to rank higher in search engine results pages (SERPs). Furthermore, by assessing how users engage with your website, you can uncover possibilities to enhance it. By devoting effort to comprehending user intentions and inclinations, it is possible to develop a more efficient SEO approach that will bring about superior results over the long haul.