Whether developing a brand or creating a business website, using your business name as your domain name is a great choice. It will help your target audience easily recognize and remember it, potentially enhancing the site’s traffic and driving in new customers. Other aspects to consider when creating great domain names are: Length – try to use up to 2-3 words. Simplicity – do not use dashes, numbers, and abbreviations, as they are difficult to memorize and make your domain prone to typos. Relevant keywords – will help your site rank better on search engines.