Choosing a native advertising channel to focus on is the first step to creating an effective native advertising strategy. The channel you choose is all dependent on your target audience, the purpose of advertising and brand message. For example, using social media native advertising channels is a great move for brands wanting to reach out to a wide audience base, but selecting which social platform to focus on should be a direct reflection of your target audience. If you’re targeting professionals or B2B, then LinkedIn is the best channel, however, if you’re aiming for lifestyle lovers and are showcasing a homeware retail product, Instagram or Pinterest are the best channels available.