The question cannot be answered clearly. Different brands shine in different areas. Samsung is a pioneer in the field of QLED televisions and offers the best televisions with this technology. LG, on the other hand, is well established in the OLED television market and offers the cheapest models here, while Sony and Panasonic mainly have high-end OLEDs in their portfolio. Philips is the only TV manufacturer to offer Ambilight backlighting. TCL shines with affordable QLED televisions and inexpensive gaming TVs.