If you’ve seen and used these straps, then you would’ve probably noticed the twist at the end of these strings. The reason why they’re twisted is that they usually lay flat on your neck while you wear them. This helps to keep the strings intact and keeps them from flipping back and forth all the time. Besides, it also makes sure that your badge stays in place on the front side. Above all, the twist helps to showcase the right side of the string where you intend to advertise your brand.