If you’ve even tried to track all of your qualified leads in a spreadsheet, then you know how frustrating and inaccurate manual lead management is. A manual lead management system can be incredibly cumbersome and, in some cases, impossible to maintain, especially for large businesses that have an overwhelming volume of incoming leads.
Manual lead management also greatly increases the chances of human error when it comes to data input. A salesperson may incorrectly capture customer contact info, assign the wrong qualifications to the wrong leads, and/or make another error that negatively impacts the lead management process. Lead management software allows many of these processes to be automated, which not only saves time but also provides data-backed insight into areas for improvement. Learn more about Lead Management Software now.