It depends! No social media platform is the same which means you need to determine which platform(s) is going to give you the right exposure with the right audience and allow you to develop your brand best. At Dot Marketing, we focus on Facebook, Instagram, LinkedIn and YouTube but we often extend our services into other social platforms such as Twitter and Pinterest depending on client needs. We suggest most of our clients start with 1-2 platforms to grow because we do not want to spread you too thin across too many to not reach your audience.