Google algorithms favor high-quality content, plain and simple. It determines content quality based on several factors, such as the presence of internal links and external links, keyword frequency and placement, content length, and more.
Logically speaking, Google’s role is to return the most relevant search results to its users. That’s why it looks for certain signals that indicate a good match between query and content.
The more high-quality content you write, the better chances you have of ranking for your desired keywords.
Specifically for SEO content writing, ranking matters because it helps to drive more people to your brand. And the more people who discover your brand, the more authoritative you become.
Every time someone clicks on your content on the search engine results page (SERP), it indicates that Google most likely returned a good match. In turn, you become even more authoritative, which helps your rankings even more!
SEO content can help you earn free website traffic. Search engine optimization does a lot of the heavy lifting for you simply by positioning you in front of people actively searching for what you know, sell, or provide. In turn, this can help you lower customer acquisition costs, reduce ad spend, and increase brand awareness.