The Marketing Blueprint iis a marketing strategy and detailed growth plan developed over the course of 30 days.
Deliverables:
Weekly Calls – We’ll have 30-90 minute calls on Zoom.
Competitor Analysis – I’ll investigate your rivals’ strategies, strengths, and weaknesses to identify opportunities for you to stand apart.
Buyer Personas – Using your current customer data, I’ll create profiles of your ideal prospects so we know who they are, who they are not.
Customer Narrative – We’ll work together with you to clarify your brand voice and make your copy appealing to your ideal prospects.
Pitch Script – I’ll work with my writers to create targeted pitches, using the Ray Edwards framework, that can be used for your website, email campaigns, and other marketing materials.
SEO Strategy – I’ll work with my SEO specialists and deliver a report that reveals gaps and opportunities in your SEO strategy, and helps you publish content your customers are really searching for.
Website Strategy – I’ll create a redesign guide for your website that addresses the gaps and opportunities revealed in the SEO Analysis.
Campaign Strategy – I’ll develop an actionable calendar for the first 90 days of your new marketing strategy, including ideas for lead magnets, blog posts, and email campaigns.