Cross-selling and upselling are frequently-used sales tactics companies use for increasing AOV. Other strategies include incentivizing higher order values through discount codes associated with certain purchase minimums, creating discounted product bundles, honing the personalization of product recommendations through data analytics and customer surveys, and the creation of customer loyalty programs that offer customers benefits for continued purchasing. Studying changes in average order value over time, and segmenting customers into different groups based on their purchasing behavior, can also help improve AOV. This allows companies to target high-spending customers with marketing and advertising strategies tailored to their preferences.