Depending on where you�re purchasing Uniroyal tyres depends on who the parent company is. In North America, Colombia and Peru, the Uniroyal brand is owned by Michelin, while in the rest of the world - including Europe - Uniroyal has been owned by Continental AG since 1979. This gives Uniroyal access to a number of benefits, including technology and testing facilities, that come from being owned by the third-largest tyre manufacturer in the world.