Here are some common mistakes to avoid when working with social media influencers for SEO campaigns: Not setting clear objectives: Be clear about your objectives and what you want to achieve from the collaboration. This will help the influencer create content that aligns with your goals. Focusing solely on follower count: As mentioned earlier, a high follower count doesn't always mean high engagement or authenticity. It's important to look at other metrics like engagement rate and audience demographics. Not doing proper research: Don't choose an influencer solely based on their popularity. Do your research to ensure their values, interests, and audience align with your brand. Micromanaging: Trust the influencer to create content that resonates with their audience. Micromanaging the content creation process can lead to inauthentic content that doesn't perform well. Not measuring success: It's important to track the success of your collaboration to see if it's meeting your objectives. Use metrics like website traffic, backlinks, and social media engagement to measure success.