Bookmakers may give away free money as a marketing strategy to attract new customers or to reward existing ones. By offering a free bet or no deposit bonus, bookmakers can entice people to try their site and create an account. Additionally, the hope is that some of these customers will continue playing and make real money deposits, allowing the bookmaker to generate revenue over time.
In some cases, bookmakers may also offer free bets or no deposit bonuses as part of a loyalty program or as a reward for reaching certain milestones, such as making a certain number of bets or reaching a certain level in the VIP program.