AI uses customer data to create content by first collecting customer data such as demographics, behaviors, sentiments, and preferences.
Next, it analyzes this data using AI. This helps to identify customer profiles and segments, as well as identify and track sales leads.
Using insights from the data analysis, it then creates customized content.
AI can determine the topics and keywords that your target audience is interested in, so you can create content that’s likely to resonate with them.
AI-powered content creation tools can also examine and improve your content through natural language processing (NLP) and natural language generation (NLG) to create content that sounds more like it was written by a human.