Creating an OTT app offers several benefits. With their OTT TV app, content owners can directly reach their audience without depending on third-party platforms like YouTube. Benefits include customization options to match their brand, multiple monetization models to generate revenue, support for various devices, easy integration, and features like screencasting and subtitle settings. Overall, launching an OTT TV app enables a personalized and profitable streaming experience for content providers and a convenient way for viewers to access their favorite content.