Jump in Traffic: The foremost indicator will be the jump in traffic to your website. If the website is appealing, people will spend more time viewing or reading the content. Monitoring the mobile traffic metrics to your website will help in understanding the number of users accessing your content via mobile devices or tablets.
Time spent on the website: The time spent on your website will determine the effectiveness of your campaign. The average time spent and pages viewed per visit will give an idea of the way your campaign is performing.
Conversion ratio: The conversion ratio of visitors to your website who have converted to customers or future leads is an important indicator. If the conversion rate is high, it will result in quality traffic and achieving greater business.
Return on Investment: It’s the most basic and simplest parameter to know the effectiveness of any campaign. When the income generated exceeds the investment, the campaign can be considered a successful one.