The telecommunications industry is navigating a wave of change driven by several key factors. On the one hand, rising costs of living and ongoing supply chain disruptions are squeezing profit margins. At the same time, customer expectations are evolving rapidly, demanding faster speeds, more reliable connections, and innovative services. Further complicating the landscape is the breakneck pace of technological advancements, with new technologies like artificial intelligence and 5G presenting both opportunities and challenges for telecom companies.