The first thing to remember is that you don’t want to apply too much!
Women have a stronger sense of smell than men, and you want to be very mindful of that when applying your fragrance.
Just a small amount to your pulse points – your neck, wrists and behind your ear. These are where the veins are close to the skin surface and the warmth helps the fragrance to vaporise.
Coco Chanel said that you should apply perfume wherever you want to be kissed, so you could also try that!