The Specialist in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career. This specialist certificate is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.