The promotion of the Bagong Lipunan, which translates to "New Society" in English, was orchestrated during the presidency of Ferdinand Marcos. This initiative gave rise to the "Bagong Pagsilang" march, often mistakenly associated with its chorus "Sa Bagong Lipunan" (In the New Society). This musical composition was specifically commissioned for the Kilusang Bagong Lipunan or New Society Movement, reflecting the government's efforts to propagate its vision for a transformed society.