Implementing SEO on the school's website will help you attract several students at no cost to the business. Social media is risky, depending on strategies like paid advertising when times are tough financially, and the ad budget is the first thing you must stop. While relying on social media means you depend on a platform you do not own, it is much more susceptible to being hacked. Organic SEO rewards you for free over the long term, unlike social media, which requires you to be constantly active and push out the content to get engagement.