There is no best or worst marketing strategy for taxi services, but many transportation, logistics, and moving companies are turning to digital marketing to keep up with the changes in consumer habits. Between 2019 and 2021, the average American’s daily screen time has increased by 50%, so traditional advertising like print and radio have proven less effective for marketing to a wide audience. Popular ride-share companies like Uber and Lyft benefited greatly from the digital revolution, but they also used tried-and-true marketing methods to break into local markets, like offering discounts, promotions, and competitive pricing to increase customer loyalty. Taxi services, charters, and new rideshare companies can take advantage of SMS marketing’s high engagement rate of 98% to get promos and mobile coupons directly in front of customers, and even use them to launch loyalty programs.