You risk fines, civil penalties, and reputational losses for failing to comply with CCPA. For an unintentional violation, you can be fined up to US $2,500 per violation. For an intentional violation, the fine is three times higher at US $7,500 per violation. Further, you could face class-action lawsuits, where, for example, affected users could be entitled to damages ranging between US $100 to $750 per person for a data breach. You could also lose revenue from user churn because of loss of trust and damage to your reputation.