An Authorized or Official Dealer is simply a dealer who has agreed to work with a limited number of manufacturers in exchange for steeply discounted pricing on merchandise. However, the manufacturers place strict guidelines on merchandise pricing for Authorized Dealers, which restricts the dealers from discounting merchandise. As such, these dealers operate at very high margins and do not pass savings on to their customers. In addition, it is strictly forbidden for many top tier Swiss manufacturers such as Rolex and Cartier to sell any of their products retail online.