Here are the steps to implement SMS marketing: Obtain your customers’ consent: Before you start sending text messages, you need to get your customers’ consent. This can be done through opt-in forms or email campaigns or by asking customers to text a specific keyword to a phone number. Define your goals and create a strategy: Identify your business goals and create a strategy that aligns with them. Determine what kind of content to send, how frequently to send messages, and what tone to use. Choose a reliable SMS provider: Choose a reputable and reliable SMS provider that offers a platform that meets your business needs and budget. Our personal favorite is Klaviyo. Build your SMS list: Gather your list of subscribers and segment them based on their behavior, previous purchases, or preferences. Create engaging content: SMS messages should be short, personalized, and relevant to the recipient. Use clear and compelling language and include calls to action. Test and optimize your campaigns: Use A/B testing to experiment with different elements of your campaigns, such as the timing, frequency, and content of messages. Continuously optimize and refine your campaigns to improve effectiveness. Measure your results: Track metrics such as open rates, click-through rates, and conversion rates to gain insights into how your campaigns are performing and make data-driven decisions.