"I think in traditional bikes, electric bikes will overtake pedal bikes. You will find a time where they are a majority. I’m not sure that will be the case everywhere. Because we are making something you carry. And while we can make things light, if you want to take a 90-kilo human being up a hill, you need magnets, you need copper. So it’s never going to be as light as you want it to be. Which means it’s not for every single consumer. It will become and is a very important part of our market, and opens our customer base up to a much wider audience.
And it depends on how you’re using the bike. If you’re using the bike and you’re on and off the subway, and you’re up and down stairs, and you’re folding and unfolding it a lot, then electric is a burden. But if you are up in the morning, jump on your bike, and pedal 10 miles in to work, it is insanely gorgeous.