Many platforms in China are similar to other popular platforms. For example, as a search engine, Baidu is similar to Google; As a chatting platform, WeChat is similar to WhatsApp; As a micro-blogging platform, Weibo is similar to Facebook; And as an e-Commerce platform, Xiaohongshu is similar to Instagram. While these platforms have similar features, the trends and culture may vary, so it is important to have good China marketing in order to interest your target audience in China.