Baking from scratch allows you to use high-quality ingredients that have more flavor and freshness than processed or artificial ones. For example, using real butter instead of margarine or shortening will give your baked goods a richer and creamier flavor. Using good-quality chocolate instead of chocolate chips or cocoa powder will give your baked goods a deeper and smoother chocolate flavor. Using pure vanilla extract instead of imitation vanilla will give your baked goods a more natural and aromatic vanilla flavor.