A much used way to obtain user-generated content is to organize a campaign or contest. Normally, participation is incentivized by prizes and gifts so that customers see that they are compensated for creating and sharing their own content. On Instagram and Twitter it's possible to organize photo and video contests and retrieve the content through the brand mention and the campaign hashtag. Another way is to use a microsite with registration form where users can upload their entries directly that users can access from any social network or online channel.