Chevy's slogan was "The Heartbeat of America." The company used this slogan for many years to try and connect with its customers on an emotional level. Chevy's slogan was first introduced in the early 1970s, and it quickly became one of the most recognizable slogans in the automotive industry. The company continued to use the slogan for more than two decades, before eventually discontinuing it in the late 1990s. However, the slogan made a brief comeback in 2014, when Chevy reintroduced it as part of a marketing campaign. While Chevy's "The Heartbeat of America" slogan is no longer in use, it remains one of the most iconic and memorable slogans in automotive history.