There is one difference between a social media management website and a social media management platform. It is is that the platform will use software that will assist in looking at specific statistics. Having this view of your social media in an analytical way will allow you to create marketing strategies. Having marketing strategies will allow you to create content that is most engaging to your audience. By looking at analytics, you can streamline your content in a way that is most effective. This will also allow you to have a plan of action in growing your brand or business on social media. Depending on what you want to use social media management tools for, you may choose to either use a site or a platform.