Standard applications, as the name indicates, are standardized, ready-made software solutions that are generally available off-the-shelf for a wide range of businesses or individuals. They are developed for immediate use and are commercially available for the general public.
On the other hand, custom apps offer bespoke software apps to cater the unique needs of a particular organization. The tailor-made software optimizes business operations and provides support for continuous growth. Custom apps are also known as Out-of-the-Box (OOB) apps.