Customer relationship management (CRM) is a widely used acronym. CRM is a combination of strategy, best practices, and technology that automates and facilitates meaningful relationships with your customers in order to improve retention, reduce churn, and make it easier to deliver the kind of operational excellence that keeps customers coming back and builds brand value.
Long before becoming your customers, people interact with your brand either by social or by your business website. Keeping track of these encounters will aid your team in determining the most effective time and location for outreach.
Companies usually consider a CRM system when their current technique fails or is inefficient. Or they may be experiencing rapid development and want a simple solution for managing sales and customers.