SEO stands for Search Engine Optimization, which is a process of optimizing websites and businesses in order to improve their visibility in search engine results. SEO is an important part of digital marketing as it helps to ensure that your website or business is seen by the right people and can be found easily online. SEO involves optimizing content, technical aspects of the website, and building backlinks from other websites. By doing this, you can increase your website’s ranking on search engine result pages (SERPs) and attract more visitors to your website or business. With proper SEO techniques, you can ensure that your website or business has a strong online presence and reaches its target audience more effectively.