Market research costs vary widely, and two of the biggest factors impacting cost are sample sizes and tool features. Online market research tools tend to be available at far lower price points. However, these SaaS-based tools do not include the support of expert survey or research managers, leaving it up to the user to design questions and methodologies. For the best results, it’s recommended that you partner with an expert market research vendor who will help you design effective survey questions for more accurate insights.