Amongst the new and notable trends, Generative AI is a trend that has made a loud entrance and has already proven how transformative it can be for businesses. It represents the frontier of AI and builds upon technologies such as applied AI and machine learning. According to McKinsey Technology Council, “Generative AI is poised to add as much as $4.4 trillion in economic value.” The report also mentions that trust architectures and digital identity grew the most out of last year’s 14 trends, increasing by nearly 50 percent. Investments in other trends such as applied AI, advanced connectivity, and cloud and edge have declined. Since these technologies have applications in most industries their mainstream adoption will continue to grow.