Our products are sold in more than 175 markets. In many of these we hold the number-one or number-two position by market share.
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette.
In addition to our cigarette brand portfolio, we are also commercializing alternatives to cigarettes. Our smoke-free products do not burn tobacco, but have the nicotine and taste that can satisfy existing adult smokers. Our most advanced smoke-free product is the IQOS tobacco heating system.