A website for your corporate event is the ticket to successful customer and employee retention. The goal of such an event website is to get (potential) participants excited about your event in advance. On the website, you should have all relevant information about your event ready. Think about how you want to address participants and what details you want to reveal about your event. As a general rule, you should not reveal too little, but also not too much. Participants may be sacrificing work or free time for the event and should know in advance what the content and schedule will be. However, you should not reveal the details of the program points of your event. This is where you can arouse the curiosity of your event target group. The goal should be to get as many customers or employees as possible to register for your event through the appealing event registration page. Many event platforms offer an integrated customer management system (CMS), which makes it easier to manage participants and significantly improves the ease of use of the website. This software can be integrated into the invitation process and offers you maximum convenience in terms of participant management.