YouTube’s AR feature allows makeup video viewers to virtually try on various makeup products, such lipstick and foundation. While users are watching the makeup videos, the “try it on” button will appear. Once users hit the button, there’ll be a split-screen view below so users can virtually try on the makeup product and continue watching the video. Brands like MAC Cosmetics are using YouTube AR Beauty Virtual Try-On to deliver a more engaging shopping experience that allows users to try on different lipstick shades in real time.