Integrating paid ads with an organic social strategy can help amplify your brand message and reach a wider audience. The key is to have a concise strategy in place that leverages the strengths of both paid and organic social efforts. One approach is to use organic social media to build a following and community while using paid ads to target a specific audience of that community with more specific messages and offers. Additionally, paid ads can help increase the visibility and engagement of organic social posts by promoting them to a wider audience. Learn more