Becoming more sustainable means that we find a way of doing business which could go on forever. Everything we take from the planet must be able to regenerate in the same pace as we use it up. We call that planet neutral, or better even: planet positive. It means giving back to the planet more than what we take from it. It encompasses all the resources we use (Air, Water, Fossils, Soils, Animals, Plants, Wood, Minerals, everything). A planet-positive way of making business can be approached in five ways:
1.         Reducing what we take (Increasing Efficiency and Sharing)
2.         Returning what we took back to nature (Using Organic Materials and Renewables)
3.         Retrieving what we took and using it again (Reusing and Recycling)
4.         Giving back to the planet (Regenerating) more than what we took.
5.         For an interim period, we can also minimize our own planet footprint by reducing what somebody else is taking (Offsetting).
This is the roadmap we go by.