Although alcohol is an addictive drug, it’s a normalised substance, legal to purchase and acceptable for consumption. Its harmless image is one reason for binge drinking and high consumption rates. Yet the cause of alcoholism can be down to a few different factors, mostly uncontrollable variables. Alcoholism can be caused by poor mental health, genetics, stress, social pressures, environmental pressures, previous trauma, and taught behaviour. Paired with alcohol and the short-term positive feelings that it can offer, habits and fixations can form. Which is the long-term, can result in alcoholism, requiring great intervention, treatment, and ongoing support.