eCommerce = Digital Term for eShopping
eCommerce stands for “electronic commerce,” the common terminology that defines the buying and selling of products and services online. In the early days of the internet, eCommerce and other corporate businesses with digital representation, whether the trade was involved or not, started from entities that were offline-first businesses who dipped their toes into the digital world. It wasn’t until a few years later when “digital-only” companies….Google, eBay, Amazon launched, despite some apprehension of the viability of a business operating exclusively online, that the digital world as we know it truly started to emerge.
What followed were many years of new genres of eCommerce sites, apps, tools to service them, and an entirely new digital world was born. It was the older, stodgier, well-known conglomerates that were among the last to the e-table as they struggled with how to balance their in-store model and replicate it online. Once they realized that abandoning the in-store model for their online presence created significant savings, synergies, and growth in revenue, they figured out how to use their physical stores in the role of distribution warehouses deriving an entirely new purpose and resource positive opportunity to make money. Now the tides have turned and some of the largest shopping brands in the world have migrated to a far larger digital presence over their physical stores as the cost for carrying tangible realities is quite expensive and draining on some businesses that operate with already tight margins.
In addition, in the latter part of 2019, companies such as Amazon and Google began the whispers regarding establishing a physical presence in a meaningful way. Not all industries have realized great success online and many continue to struggle. Industries that are popular with consumers such as food and grocery, have the most difficulty maximizing performance as the margin available for supporting physical presences is awfully low and the struggle to deliver fresh food, produce, the shipping and packaging considerations have caused many food and grocery to lag in their establishing a destiny online.