The 4th Industrial Revolution (Industry 4.0) brings with it a range of benefits, such as increased operational efficiency and improved customer experience. Thanks to advanced technology like data analytics, AI-driven automation, virtual reality and robotics, businesses can significantly reduce costs while simultaneously increasing quality in their operations. Moreover, Industry 4.0 offers an opportunity to explore different types of business models – particularly in terms of customer service – that potentially allow businesses to increase both customer satisfaction and retention rates. In summary, the advantages of the 4th industrial revolution are many and varied, but they can be summed up by saying that Industry 4.0 provides greater potential to increase profitability and customer loyalty.