A niche strategy is a type of marketing approach where businesses focus their efforts on targeting a specific and narrow segment of the market. This strategy involves focusing resources, including marketing messaging, product/service offerings, pricing strategies, and promotional activities to reach out to customers who have similar needs or interests. By honing in on one particular subset of the population, businesses can maximize their return on investment by targeting those most likely to be interested in what they have to offer. Companies that employ this tactic typically create targeted campaigns that are tailored specifically for these customers’ needs instead of using generic messaging across all channels. Niche strategies also allow companies to differentiate themselves from competitors by offering unique products or services catered towards this target audience. Overall, successful niche strategies require careful research into customer behavior so marketers can accurately tailor messages and offerings for maximum effectiveness.