Maintain a positive ranking - What previous buyers say about their experience with your brand can influence future buyers tremendously. Make sure everyone has a positive experience with you and with your products to maintain a positive ranking and customer interest.
2. Offer competitive prices - To stand out in a sea of similar products, focus on your pricing. You don't want to devalue your work, but you also don't want to lose out on potential sales because your prices are too high. Look for opportunities to have sales or offer free shipping to entice some buyers to opt for your products over others.
3. Customize your Etsy shop - Give your shop a custom look that really stands out. Use every inch of space that Etsy gives you to create a custom look and feel that will make people notice your brand and help them remember it.
4. Offer trendy products - Know what customers are looking for and offer them that. You may have to add things to your shop to drive customer interest, just make sure these new products align with your target audience.
5. Use the right keywords - Finally, do keyword research and use the right keywords in your product names, descriptions, tags, and even image names. This will help ensure that your products show up in searches where people will see them.