Google's guidelines are an important aspect of search engine optimization. For example, if you do not follow Google's guidelines when building links and use unfair practices, you risk being penalized instead of having your website optimized. In addition to link building, there are other SEO measures that should be implemented in accordance with Google's guidelines and recommendations. As an SEO agency, we do this conscientiously when supporting our clients and thus prevent the risk of penalties.
At the same time, however, and despite all Google conformity, it is important for us to use our own heads and practice innovative SEO. Only SEOs who think and act innovatively can anticipate changes to SEO through Google updates and ensure that website operators are not disadvantaged by the updates, but benefit from them and are successful. Because we take into account both the requirements of search engines and the needs of users when developing strategies and implementing SEO measures, we anticipate some of the updates and carry out work from which our clients from all sectors benefit in the long term.