Local SEO simply means optimizing your law firm’s online visibility for local search. This is one of the most effective ways to level up your legal marketing game and stand out from competitors. Further, it can put your legal services on the map literally.
How to leverage local SEO:
To create an effective local SEO strategy, the first step is to claim your Google My Business (GMB) listing. Your Google My Business profile must contain all the relevant information about your law firm, such as your business name, street address, phone number, and business hours. Your Google My Business profile should also showcase online reviews and testimonials about your legal services, so it’s crucial to deliver tangible results for your potential clients at all times.
Another way to optimize your local SEO is through citations — mentions of our firm’s name, address, and phone number (NAP) on other relevant legal directories and websites. High-quality citations from relevant websites tell Google and other popular search engines that your website is authoritative and legit. After all, there are many authoritative websites linking to it.