The conversion rate is a key metric indicating the proportion of visitors to your site or viewers of your ads who achieve the desired action, such as a purchase. It's a crucial indicator of business success. A high conversion rate suggests effective marketing strategies, while a low rate may signal a need for change to improve the effectiveness of calls to action and advertisements. Essentially, it reflects how well your marketing efforts are resonating with your audience and converting interest into tangible results.
Conversion rate is typically calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100 to get a percentage.