Here included the standard flyer sizes for your convenience, you can choose any of these flyer sizes if you want. Common business flyer sizes are mostly preferred by the common people when they have to make flyers for their purpose. Before going to choose any of them, you should highly consider the size if it is adjustable to your requirement or not. For instance, if you are planning for massive distribution, you shouldn’t go for poster size. That will cost you and you can’t even meet all of your audience through posters. The most common flyer sizes are,
Half Sheet:
Half sheet flyers are one of the common sizes of flyers. The print cost is also affordable in this and you actually can make two flyers with one standard paper if you consider half-sheet flyers. Half sheet flyers will take your printing cost at the minimum. Usually, half-sheet flyers are 5.5x8.5 inches in size. You can use half-sheet flyers no matter your purpose. Half sheet flyers are perfect to use in any marketing, event management, and institutional activities, and so on.
Standard:
As its name suggests, it is considered as the standard size for flyers and encourages people to use in all their requirements. Standard size flyers come with double space of half sheets. Because of their impactful design and size, they choose industry-related advertising, marketing, and promoting campaigns, increasing brand awareness by engaging with more people. Standard flyers are 8.5x11 inches in size. So, you don’t have to worry about the elements you want to include on your flyers.
Large Format:
Sometimes you need a lot more space to attach all the copyright in your print for an advert. For example, restaurant menus, broadsheet inserts, content-rich leaflets. In such situations, you have to rely on the large formats of flyers to accomplish your wish. Large flyers format are often made in customized sizes but if you feel insecure, then you can keep it to 11x17 inches. It actually depends on your needs and the elements of flyers you want to include. To decide large flyers format size, consult with a design agency through which you are going to make flyers for you.
Rack Cards:
Rack cards are mainly handed out to passersby in a public places or given out inside newspapers and magazines. Rack cards are mostly used to cover small restaurant order lists, travel packages and guides, and also marketing handouts in events. Their 4x9 inches size is also perfect to use for other purposes. You can save up to 40% of your advertising cost with rack cards. Rack card designs are perfect to include graphics and copywriting. When you need to distribute your marketing voices hugely, you can consider this option. These are the most common business flyer sizes used highly by different businesses and brands. There are also some other forms of flyers that are differentiated by size, such as A5 size 8.3”x5.8”, A6 size 5.8” x 4.1”, A4 size, DL size, and so on.