When it comes to benefit segmentation, it's important to remember that you don't have to target just one market segment. In fact, most businesses find that they are more successful when they target multiple segments. There are a few things to keep in mind when targeting multiple market segments: - You need to be sure that you can reach all of the segments you're targeting. - Ensure that your products and services appeal to all of the segments you're targeting. - You should have the resources to support all of your targeting segments. If you can answer yes to all of these questions, you're ready to start benefit segmentation!