The most effective approach is to work with a legal marketing agency to optimize your law firm’s website for related searches through search engine optimization (SEO). This involves revamping site content around specific immigration practice areas you offer and metro regions served while also earning high authority backlinks from relevant sites. With the right on-page and off-page optimization strategy tailored for terms like “family visa lawyer” or “deportation defense attorney Los Angeles,” you can drive new organic traffic that readily converts into client leads. SEO generates leads more cost-effectively than pay-per-click ads and delivers targeted, high-intent visitors ready to discuss their case.