Great question!  The strategy continues to evolve, but as of today, we go for a holistic approach leveraging the following.  SEO Optimization – Continued commitment to quality plant-related content creation Organic Social Channels – Our IG is at 16k & growing along with a very robust Pinterest, very engaging Facebook Group, Tiktok & Youtube! Targeted Ad Campaigns across all the campaign’s (FB/IG/Google/Pin/others) Email Newsletters-targeted and optimized frequency) IOS & Android Apps  Dynamic Notifications – Browser, email & Apps (15+ Automatically triggered communications to buyers)