"Marketing Your Dreams" is the title of a great book by Pat Williams about the life of Bill Veeck. You will need a marketing strategy so be sure and join as many local marketing groups as you can for support and contacts. The longer you stay at it the less time you will need to spend with these groups. The contacts you make will be invaluable. Another great group to join is the Handcrafted Soap Guild. They offer some insurance options that are only available for group members.