Take into consideration the amount of posts you anticipate an influencer to generate as well the duration of your collaboration when deciding your budget. Consider how much time and effort the influencer will have to devote to the various types of posts they will be creating — for example, a picture vs a narrative versus a livestream, and so on. Additionally, think about the degree of accountability and participation you anticipate from competitions, taking over your Instagram account, or replying to comments. Production expenditures, such as travel and lodging for an event, may also be a factor in your budget.