Hyperlocal marketing is expected to gain more importance in 2021. It is a type of super targeted niche marketing adopted by most companies. It can be a campaign targeting a specific city and customers within that city, or it can be about a specific product or service. Apart from that, hyperlocal marketing is about creating buzz because businesses benefit from local or time-sensitive promotions and sales activities. However, the major challenge with hyperlocal marketing is demographic and cultural barrier. When you partner with a global BPO provider like Fusion for call center services, you can overcome these challenges easily. The multilingual teams and agents operating from different locations are ideal for local processes, whether it’s voice or non-voice.