Adding schema markup to a website can benefit its SEO in several ways.
By adding schema markup to your web pages, search engines recognize what your website is about and how it relates to other websites and content on the internet. This can lead to improved search engine results, as search engines are more likely to show your website in search results for relevant queries.
Schema markup can also enhance the appearance of search results for your website. By including schema markup for things like reviews, ratings, and events, search engines can display rich snippets that provide more information about your website to users. This can improve click-through rates and drive more traffic to your website.
Furthermore, schema markup can also help with local SEO efforts. By including schema markup for local business information such as address, phone number, and hours of operation, search engines can display this information directly in search results, making it easier for users to find and engage with your business.