Firstly, a landing page promotes a product, service, or campaign. It’s meant to collect visitor information or prompt users to do a conversion action like a purchase or newsletter signup. It emphasizes one offer, message, or campaign, guiding visitors to a specific CTA.
Businesses can use landing pages for targeted marketing to enhance conversion rates. However, homepages are a website’s main entry point. It provides an overview of an online business that helps users navigate relevant sections.
In summary, landing pages suit targeted campaigns, while the homepage acts as your website’s central hub.