While Bluehost's main target market is users in search of robust web hosting services, such as domain privacy and storage space, Wix is more geared towards providing users with comprehensive website design services, including custom templates and drag-and-drop editing tools.
Their pricing also differs significantly, with Wix's plans starting at $4.50 per month, whereas Bluehost charges $2.95 per month (billed annually) for its basic plan.