The benefits of email marketing are: 1. Large audience. 2. Internet users check email on a regular basis. 3. The investment return can be huge if planned to do email marketing properly. 4. Email is the most basic and popular service on the Internet and thus most people are familiar with it. The disadvantages of email marketing are: 1. A large number of emails can be undone due to filtering. 2. Spamming emails can lead to legal action against internet marketers. 3. There is a need to plan very carefully because very few factors can render an email that is being inseparable or filtered.