Just theoretical knowledge about content marketing is not enough to impress the interviewer. You should also be aware of the current trends like content seeding. These days social media marketing and content marketing go hand in hand. If you are asked this question in the interview for a content marketer job role then your answer should be that, “Yes, it’s very important to post content on social media. You should discuss how social media brings traffic to the website. For example, if a company is just posting content on its website, it will only get traffic from search engines. Whereas a company that is sharing some posts about its latest blog on its social media will get additional traffic from social platforms.” You can conclude by saying that posting content on social media brings revenue and creates brand awareness.