pStart by crafting subject lines that spark curiosity or offer value to recipients Open with a strong hook that inspires them to keep reading Use personalization—address recipients by name and tailor content based on their preferences Embed or link to video content and mention what’s inside in the subject line/p
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pExperiment with different send times to find when your audience is most active Make sure your emails are mobile-responsive for easy viewing across devices A/B test your content to find what messaging resonates best with your target customers/p