Yes, SEO can definitely be done in-house. Many businesses choose to handle their SEO in-house, especially businesses with the technical expertise, tools and time to devote to SEO processes and keeping up with algorithm changes.  In fact, doing SEO yourself can help you ensure your SEO strategy aligns with your overall marketing goals. However, many in-house teams are often stretched thin, have limited technical knowledge or lack access to the tools they need, which can limit the effectiveness of their SEO strategy.  At Aperitif, we work like an in-house team, actioning each and every recommendation we make for hands-on results. We offer full-service search engine optimisation, including on- and off-page SEO, content production and backlink building. Think of us as your auxiliary marketing team, working in complete alignment with your business goals.