Private label products are products that are manufactured by a supplier but sold under your own brand name. You have more control over the design, packaging, marketing, and pricing of these products. You can also differentiate yourself from competitors by offering unique or customized products.
White-label products are products that are manufactured by a supplier but sold under different brand names by various retailers. You have less control over these products as they are usually generic or standardized. You can benefit from lower costs and faster time to market, but you also face more competition and lower margins.