Svala is a brand selling animal-friendly and sustainably produced handbags and accessories. Its mission is to produce beautiful, luxury accessories for eco-conscious customers. The company was founded by Helga Douglas, a young Australian who now lives in Los Angeles. Brand's logo and name represent a swallow bird. It also expresses the founder's love of animals and nature. Svala bags are made from animal-friendly, PVC-free fabrics such as cork from Portugal, Pinatex (a fabric from pineapple leaf fiber) and Italian polyurethane. The interiors of the bags are sewn from a mix of organic cotton and recycled polyester made from plastic bottles. In support of the local community and cut of the carbon footprint, all handbags are produced in a downtown Los Angeles factory. 10% of profits generated by Svala are donated to Wild Aid - a charity against the wildlife trade. The brand is also Peta approved vegan.