Metaâs divestment of Kustomer has serious implications for the business that hinder its scalability, including limited support, a stalled product, and layoffs. Kustomer always had a small team and struggled with growth. If Kustomer sticks around, itâs possible that only Kustomer's biggest accounts will get the product enhancements, and Kustomer will need to meet their adoption needs, which is bad news for small businesses.