Sometimes the most straightforward strategy in the book will bring in the most visits. Trade booths have some of the greatest lighting of any structures you will ever encounter, and the best approach to make the most of this abundant light is to mix a variety of bright colors that are complementary to one another. No matter how hard a person tries to shield their eyes, bright colors like lime green and yellow will be seen from a great distance. These hues really scream. Find the ideal hues for your booth and make good use of them to make it stand out more.