As a social impact organization, your company is in a great position to recruit top talent.There is a large body of research on Gen Z and how this group is motivated in the workplace. One key finding is that Gen Z, more so than past generations, seek out and support organizations that align with their personal values. The key here will be marketing that value proposition (the opportunity you uniquely offer to have significant social impact) to potential candidates. Even without a large media or advertising budget, companies can still meaningfully connect with candidates through social media—all for free. One powerful method of connecting with candidates would be to create video testaments showcasing former student consultants’ experiences and the impact the projects had on their social cause. Posting these to LinkedIn/Instagram/Facebook would be a low cost means of powerfully engaging candidates as students are most trusting of their fellow classmates and alumni (your consultants).This is an advantage you must capitalize on.Additionally, companies can explore other efficient, yet low cost channels that can have a significant impact. Although these may require more time allocation, particularly from line managers, they are a low cost means of creating awareness. Some of these include:Creating word-of-mouth buzz and peer to peer referralsCreating Brand Ambassadors both inside and outside the companyPublishing thought leadership articles (for free on social medial or working with an industry publication)Attend industry events and participate in speaker panels aimed at studentsParticipate in online forums where your target students look for answers (career, industry, etc related questions). Have recent graduates / supporters comment and share