Celebrity drama can significantly impact a movie's reception in various ways. Firstly, it generates heightened public interest and curiosity surrounding the film, potentially leading to increased ticket sales due to the morbid fascination with behind-the-scenes controversies. This buzz can attract audiences who may not have initially been interested in the movie but are now intrigued by the off-screen drama involving well-known personalities like Harry Styles and Olivia Wilde. However, excessive negative publicity or scandals can also tarnish the image of the film and its cast members, affecting audience perception and potentially deterring viewers from engaging with the project.