The goal of white labeling is to implement the needed configuration and architecture in your app so that it can: Look and feel like it is owned by your client with their branding, imagery, and text Be configurable and customizable in key areas so that it can be adapted to your customer’s needs Keep your client’s data separate and secure from other clients Be scalable and performant as more and more users access the system Be robust with adequate business continuity and failover systems in place