There are four main types of outsourcing telemarketing:
• Inbound marketing. This means handling incoming calls and messages.
• Outbound marketing. Focuses on reaching out to the public with non-targeted content to promote products or services.
• B2B marketing. Involves communicating with businesses potentially interested in your products or services.
• B2C telemarketing. This type of telemarketing is usually used by small and medium-sized businesses that are already your customers.