A customer journey starts with potential customers viewing your product, analyzing it, and then deciding to make the purchase. First and foremost, the customer segments should be identified. Once the segment is identified then the message must be designed that suits the tastes of the chosen customer segment. Therefore, prior to designing a message it is required to have a list of the customer emails and a valid marketing email that will send the message out to the concerned parties.
To create a customer journey in Dynamics 365 marketing, the following steps need to be carried out:
To access the list of existing customer journeys: Marketing -> Marketing Execution -> Customer Journeys. Click “New” to create add a new customer journey to the list.
This will open a templates page that will ask you to choose an appropriate template via browsing and searching according to the customer journey. You can skip this option to create a journey from scratch.
This will open a customer journey designer page. First you will have to select the audience which will be the customers from that segment. Click “Set audience” and then select the customer segment.
Then, select “Send an email” from the dropdown menu of the selected audience.
This will then lead to the page of creating an email on Dynamics 365 Marketing.