Like most social media platforms, both apps allow people to create content that serves different audiences. Rarely is someone who is not a celebrity wildly successful across Twitter, Instagram, Facebook, and TikTok. Lemon8 leans more toward influencer marketing than TikTok, which leans toward content creation. Like Instagram influencers, Lemon8 influencers will probably be paid by a brand or company to wear their clothes or promote their products to sell a specific aesthetic or lifestyle to audiences. Also: The best Twitter alternativesTikTok creators typically have a niche that they play into to engage their audience. That niche can range from cooking, dancing, comedy skits, educational content, or just showcasing their personality. But TikTok influencers can convince their audience that their content is more natural since it's in video format. On TikTok, some creators are paid to market products or market a product to achieve a particular lifestyle. But most TikTok creators make money based on how many views their videos or live streams receive.