SEO is a long-term organic practice to optimize a web property for searches. It dwells on steady organic efforts that require targeted optimization of your search keywords and domain resources around factors like algorithmic protocols, search trends, and user intent to gain rankings on search result pages of Google and other search engines. As you do it more aggressively and effectively as compared to your competitors in your space, you continue to gain higher search positions and better visibility, which in turn get you results in the form of more website visits, leads, and conversions.