If you’re marketing an ICO, hiring an exemplary service will make it easier. You’ll want to have an SEO-optimized website that represents the ICO project. You’ll also have to market your ICO through traditional digital marketing means. To begin with, newsletter emails, a strong social media presence, and a solid ICO are all things that can be used to market your project. People won’t be willing to support any ICOs that don’t seem to be taking themselves seriously, so you can’t cut any corners regarding marketing. Planning your press release schedule is essential if you want to connect with top-tier pages. You can also have professional press releases written and posted on popular websites. If you have experience with marketing outside of the ICO realm, you should know what’s expected.