Facebook is one of the best modes of online marketing for small to midsize businesses, and if you haven’t yet adopted a Facebook strategy, you could be missing out on tons of sales. Consider that 68 percent of Americans use Facebook, which means that when you implement a Facebook marketing strategy, your business has access to an extremely expansive pool of potential customers. Not only that, but a staggering 78 percent of American consumers have discovered retail products that they planned to purchase while surfing Facebook.