TOPIC 2 · SAAS Concept of SaaS and some examples Main metrics in SaaS models and benchmarks Churn and net retention Cohort construction and interpretation Case: SaaS metrics, cohorts, and projections in Graphext     TOPIC 3 · PLATFORMS, MARKETPLACE, ECOMMERCE Concepts of Platforms, ecommerce, and marketplace with examples Financial modelling of platforms, ecommerce, and marketplaces Key concepts: GMV, LTV, Supply and Demand, Liquidity Main metrics in Ecommerce Case: Modelling a marketplace in Ontruck     TOPIC 4 · OTHER BUSINESS MODELS Business models based on interests and commissions Business models based on data and customer databases Business models with high R&D investment Other business models Case: Fintech and data sales models in Lenme   TOPIC 5 · STARTUP REPORTING Concepts of financial accounts vs management accounts Specific balance and P&L of startups: activations, accruals, phantoms, intercompany Main metrics and how to report them internally and for investors The importance of cash in a startup and how to report it Introduction to forecasting Case: Reporting implementation in Brighter AI