A Buyer Persona is a hypothetical representation of your ideal consumer. They are based on demographic and analytical factors (such as gender, age, and marital status), as well as behavior, motives, likes, habits, and objectives. Since commercials are targeted to a certain demographic, developing a buyer persona is necessary for their conception and creation. It will be much easier to develop helpful and appealing information to visitors if you can get to their level when planning your ad copy.