The key to not drying your skin out with liquid lipstick is hydration. Keep your lips moisturized, but not too moisturized. Apply a lip balm and let it sink in before applying your lipstick. You’ll also want to regularly exfoliate your lips to remove any existing cracked and chapped skin. Other rules include not reapplying over the top and not rubbing your lips together. Some brands are definitely better than others when it comes to drying, so it can be a bit of trial and error to find the perfect one.