Cold therapy, also known as Cryotherapy, is the practice of exposing the body to extremely cold temperatures for a short period of time in order to heat the body from within.
The scientific word for this process that occurs within the body is thermogenesis.
The benefits of cold therapy include improved circulation, reduced inflammation, relief of muscle soreness & stiffness and much much more.
It can also help to improve recovery time after exercise and improve overall well-being through the shear act of willpower.