We begin to display holiday merchandise in October, and we realize that some customers feel it is too early. Most folks haven’t bought their Halloween candy yet. Believe it or not, customers start buying holiday decorations in early fall. If we don’t have these products available, they will go someplace else to shop.
We realize that shopping for holiday decorations early in October is not for everyone. But, as a retailer, we have to be ready for those who plan and shop early.
We also have a sign that stores can put in place that explains this. It says “The holidays are very special times in our lives. Some customers like to do their holiday shopping early and others like the hustle-bustle of waiting until the very last minute. By displaying holiday items early, we are allowing you to make the decision.”