A number of considerations should be taken into consideration when conducting keyword research. You’ll need to get a high-level understanding of your target audience. For example, our target audience consists of individuals who require assistance with digital marketing. All of our SEO efforts should be focused on attracting this specific audience. Create a list of your “seed keywords.” These are the extremely brief one- to two-word keywords that customers use to find your company. SEO, web design, website development, digital marketing, and other related services are examples of what we do. Determine whether there are any other related keyword phrases that stem from the seed keyword concept. An example of one of these phrases would be “How to do keyword research for SEO,” which would be something like Even while there’s a fantastic keyword phrase that our target audience would be interested in, it’s not what you’d call a “seed keyword.” After that, you should consider the search traffic and competition. Determine which of those keywords merits your search engine optimization attention, as well as how much of your time and effort you should devote to them. Both the search volume for these terms and the level of competition will be considered when making this determination. In an ideal situation, you would have a large search traffic and little competitors. This is what we at Joshua Lyons Marketing refer to as “low-hanging fruit.”