A concept is a written document that serves as a guideline for our collaboration. It is usually the result of the strategy section and includes a detailed description of the current state of your company, the target goals you are aiming for and the measures derived from them. The concept defines which strategies are to be implemented in order to achieve the defined goals and describes how the success of these measures can be continuously monitored and measured. It therefore serves as a basis for implementation and as an instrument for ensuring that objectives are achieved.