First and foremost, it is really well-constructed. It blends capabilities with simplicity, giving users a lot of flexibility over their site’s style and content without being overly complicated. Website builders are meant to be simple to use, but Wix is in another league entirely.
A second advantage is that Wix offers a free plan. This will be important to various individuals, but Wix’s site builder is unquestionably one of the best, if not the most well-featured in terms of free website development.
Professionals have traditionally loathed Wix, but it has remained the go-to easy choice for most website and small business owners. Wix has led the way since the 2000s with an easy-to-use drag-and-drop builder developed using Flash - a technology reviled by most professional marketers, including Steve Jobs. They’ve subsequently abandoned Flash in favor of a built-in marketing capabilities platform that caters to the demands of do it yourself small company owners.
Although it’s simple to handle your website’s content and look, you give up some control over the hosting process to Wix. In fact, you can very much hand over control to Wix except for the construction itself, which they now have an AI tool for! As a result, losing some control over the site selection process is an ironic disadvantage.