To begin, add a Profit measure to the Columns section. To the Rows section, add one more measure field, Sales, and pick Average of the field values once more. Then, in the Marks section, add a dimension field, State to the Detail card. Select the Shape as Density option to turn this graphic into a density heat map. To choose a color scheme, right-click on Color card and go through the options. Density spots can also be increased or decreased in size. In Tableau, you can make a heat map or a density heat map in this manner. Hover your cursor over the density points in the map to view additional details about the data points.