It’s true that the company was founded in 2000, but back then it was more of a con amore project for the original founder, a good friend of ours, who ran a gallery while starting Ganni. My husband and I joined the company in 2009, determined to create an international brand with Copenhagen as the starting point. Our collections have definitely evolved over the last few years as we have. The more confident you get, the better you are at following your gut feeling, and with that comes a strong DNA, and a clear vision of what Ganni is. And our woman seems to be tagging along quite nicely.