Being “Salesforce native” refers to software solutions that are built directly on the Salesforce platform, using its architecture, data model, and functionalities seamlessly. This integration allows for a smooth user experience, easy data synchronization, and enhanced capabilities while leveraging the power of Salesforce’s ecosystem. Salesforce native solutions are designed to work cohesively with Salesforce CRM, enhancing its features and providing additional value to users within the Salesforce environment.