Personal data, or personal information, means any information relating to an identifiable individual. It does not include any data or information which relates to a person that cannot be identified or where the person’s identity has been removed (i.e. anonymous data). As a customer at our venues or visitor to our site, we may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows: Identity data:  Data which identifies you, including your name and date of birth Contact data: Your contact details, such as your address, telephone number and email address Financial data: Data we collect if you purchase tickets from us, such as your bank account and payment card details Transaction data: Details about any purchases you have made from us Marketing data: Data which we capture when you sign up to our App, or instore on an ipad, including your preferences regarding receiving marketing communications from us Usage data:  Information about how you use our site and our products and services including how you navigate our site and if you encounter any problems Technical data: Electronic information which is automatically logged/stored by processing equipment, including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our site Social media data: Data we have access to through a social media platform when you connect with us or like or follow our social media accounts, including your social media handle, photograph, date of birth, location, occupation, interests and other information and content you make available via your social media accounts CCTV data:  Information obtained through CCTV. We may also collect, use and share “aggregated data” such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature on our site. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We do not ordinarily collect or process special categories of personal data about you as a customer at our venue or visitor to our site (this includes details about your race or ethnicity, religious or philosophical beliefs, political opinions, information about your health and genetic and biometric data), except if you have an accident or are injured at one of our venues. In the unlikely event this happens, we will need to keep a record of your injury for the purpose of ongoing compliance with health and safety legislation and for the purpose of any resulting legal claims. We will minimise the special category data we collect so far as possible and we will make you aware when we collect this type of data. We do not collect any information about criminal convictions and offences (criminal data).