Per NCAA guidelines, student-athletes may only receive $415 worth of gifts for winning a national championship and $325 if they win the conference title. All other gifts are prohibited. The amount of money that can be given away as prizes is limited to what can be reasonably provided. If an institution provides more than $10,000 in cash or merchandise for a single event, it must file an application with the NCAA Eligibility Center requesting approval. The school must also provide evidence that it has taken reasonable measures to prevent multiple awards. For example, if an athlete wins both the basketball game and the award for best player, his or her school would need to show that one player could not receive both prizes. Athletes can also receive gifts known as "grants-in-aid." These are funds that are donated by corporations or individuals who want to support their student-athletes' education efforts. Typically, students must use these grants within five years of receiving them. If they do not, the funds become property of the university or college that awarded them and can be used for any other purpose the recipient desires. Winning a national championship will often result in an increased demand for your services from advertisers.