The four phases of the Ideal Protein Protocol are designed to help you set, achieve, and maintain your weight loss goals. During the weight loss phases of the protocol, we limit carbohydrate and fat intake while maintaining normal protein intake to encourage the body to turn its fat storage into energy. By eating Ideal Protein foods, the protocol helps you sustain muscle mass while teaching you how to develop smarter eating habits and lifestyle choices, which helps you maintain long-term weight loss success.