As we’ve covered throughout the article, domains typically cost $10 to $15 a year, but you can usually get your first year covered for free. Even if a registrar doesn’t give you the name for free, you may see a massive discount instead. Because of that, the average cost of a domain name is extremely reasonable for most site owners. That being said, short and relevant domain names can demand a sky-high price. Companies will regularly spend thousands to secure the right name that echoes the brand and authority required to succeed in a competitive industry; theoretically, they invest more in hopes of getting higher returns. Here are some of the most expensive domains as of October 2019: Domain Price Sale Voice.com $30 million 2019 360.com $17 million 2015 Insure.com $16 million 2009 Sex.com $13 million 2010 Fund.com $12 million 2008 You’ll notice .COM domains are the most common domains — and often among the more expensive options. However, ICANN has approved hundreds of new gTLDs for you to choose from, ranging from .SITE to .NINJA and beyond. Many of these newer options are cheaper than the standard gTLDs, and the market for new top-level domains has seen some recent growth, but the success and long-term staying power of the quirky domains is not as tested or as assured quite yet.