A fast-loading, secure website offers a twofold benefit: it improves user experience and enhances your SEO rankings. Users are more likely to stay on and return to a website that loads quickly and keeps their data safe. Search engines, recognizing this, prioritize faster, secure websites in search results. Think of your website as your digital storefront; just as you wouldn’t want customers waiting too long at your door or worrying about their safety, the same principles apply online.