First, you'll need to choose webinar software, such as WebinarJam for live webinars or EverWebinar for automated webinars. There are also alternative options such as Zoom or Google Meet, but these don't come with marketing tools to promote your webinar effectively. Then you'll need to create a webinar topic and promote it so that people attend. At the end of a webinar it's a good idea to have a call to action so that leads can schedule a call if they want to learn more about working with you.