Google Ads can be intimidating if you’re not a professional Google Ads specialist. It can be a bit like taking your car to a mechanic – without any specialist knowledge, you just have to trust that they know what they’re doing. The same is true of Google Ad agencies, and unfortunately, not all agencies will act in your best interest.
The first thing you should look at is the structure of their management. Ideally, you want a Google Ads agency with no lock-in contracts, one where you can retain ownership of your accounts. This kind of transparency is important, as it means they’re relying on performance to keep you on as a client, not a contract.
Quality of work is another big point, and sometimes this is hard to evaluate if you’re new to Google Ads. We recommend looking at reviews and even asking for client references. You also want to make sure you’re getting the attention you deserve. You should look for agencies that keep a low number of clients per specialist, and promote positive cultures to attract top talent PPC talent. Quality assurance (more than one specialist checking your campaigns) is also a great way to ensure you’re getting quality Google Ads management.