The General Data Protection Regulation (GDPR) is a framework established by the European Union to safeguard the personal data of its citizens.
GDPR-compliant email marketing services include Brevo, MailerLite, Moosend, Mailjet, CleverReach, ActiveCampaign, Mailchimp, and Omnisend.
Where they differ is in the location of their data storage. ActiveCampaign, Mailchimp, and Omnisend store user data on U.S. servers, in accordance with the “EU-U.S. Data Privacy Framework.”
Brevo, MailerLite, Moosend, Mailjet, and CleverReach, on the other hand, specifically store data on servers within the European Union. This may be preferable for full compliance, as there is a possibility that the Data Privacy Framework might be repealed, just like its predecessors.
It’s also essential to use these tools responsibly, ensuring not to violate EU rights, such as tracking visitors’ activities without their consent. If GDPR compliance is a priority, especially concerning data storage within the EU, you should opt for a newsletter service like Brevo, MailerLite, Moosend, Mailjet, or CleverReach.