SHEIN is an eCommerce platform that offers affordably priced clothing such as bathing suits, lingerie, decorations, sports supplies, etc. The company started by selling wedding dresses at first but then later branched out into selling women's wear. The company then was named "Sheinside".
In 2010, SHEIN started selling their products to countries such as France, Spain, Russia, Italy, and Germany. Today, SHEIN delivers to more than 220 destinations around the world.
SHEIN often targets a young audience as their consumers so they can keep up with all the latest and hottest fashion without spending a fortune on it. They believe that everyone should be able to appreciate fashion and its beauty.
The reason for SHEIN's success is that they were able to market their products on social media such as TikTok, Facebook, and Instagram. The company would check out the upcoming trendy fashion and would then immediately produce and make the items for consumers to purchase. The company became the most downloaded app in the United States in 2021.