While there is a relationship between innovation and entrepreneurship, the two related concepts are different. The key difference is innovation involves the tactical process of creating and refining something new or improving an idea, product or process. It is often an idea demonstrated as a prototype, conceptional design, or in some cases, a minimum viable product. Entrepreneurship has a broader strategic focus on taking a new product, idea or service and turning it into a business opportunity. This involves validating the existence of a sizable market opportunity, soliciting advocates who support the proposed innovation, validating the innovation with customers and establishing metrics to measure the effectiveness of proposed innovation.