To use data to inform your content marketing strategy, you need to understand your target audience and their preferences. This involves analyzing data such as website traffic, social media engagement, and customer feedback to identify what topics and types of content are most popular and resonating with your audience.
Additionally, you can use tools like Google Analytics and keyword research to identify the topics and keywords your audience is searching for. This data can then be used to create content that meets their needs and interests, improving engagement and driving more traffic to your site.