In simple terms, a successful law firm website is both operational and appealing. A successful website means having a smooth user experience (UX) and user interface (UI). Legal marketing firms like Obu Interactive offer UX/UI design services like:
Functional visual builds: A law firm’s website should have visual appeal like mature colors and fonts, logical organization, and direct messages about the services you provide. Personal injury sufferers and their families need a clear, serious interface, not a busy, playful one.
Branded graphics: The images used on your website should include proprietary photos like those of your attorneys, staff, and offices. Unique infographics with your firm’s logo are also excellent images for potential clients to reference and share. Stock images should be used sparingly and selected with an eye to believable scenarios and matching color schemes.
Mobile-friendly navigation: Easily accessed contact information, clickable phone numbers, and interactive chat feature are key elements for those searching on both desktops and smartphones. With both in mind, website elements need to be kept light and flexible for those who search on their cell phones, which according to Forbes magazine can be as high as 57% of visitors to law firm websites.
Website design should marry form and function to create a website that both looks nice and delivers frustration-free access for users.