A cookie policy popup notifies users about your website's use of cookies when they access the site.
Under laws such as the GDPR and CCPA, you are obligated to inform your site visitors about your use of cookies.
When someone enters your website, a cookie policy banner will inform them about how you use cookies.
The banner may just be a notification or it could allow users to choose to either accept or decline certain types of cookies.
Include a link to your cookie policy in your banner or popup to allow site visitors to easily access the policy for further information.