There are 3 main ways through which you can invest in mutual funds. First is to approach the asset management companies (AMCs) directly. The second option is to invest through a financial planner or registered investment advisor. These individuals are licensed by SEBI and can help plan out your entire mutual fund portfolio.
The third option is to invest through a mutual fund distribution platform. This option has been gaining popularity in recent times because they are budget-friendly and they offer you access to all mutual fund schemes across the different AMCs.