According to Canadian Government labelling regulations, down products must contain at least 75% down content to be labelled as a "down" product. It is illegal to state that a product is "All Down," Pure Down," "100% Down," or anything else of the sort. Down & Feather blends will range from 95% down to 5% Down. The higher the down percentage, the more expensive it usually is, given other quality factors remain the same. We use different combinations of down & feather to achieve desired levels of comfort and price.