To view your audience dashboard in Mailchimp, simply click the Audience tab. From there, you’ll gain access to the following insights: Growth of your campaigns Tags Customer lifetime value Purchasing likelihood Predicted demographics Email engagement Top locations With all this information in one place, you can gain a deeper understanding of your existing customers and create specially curated content for them or identify new segments to target. Our all-in-one marketing platform even makes it easy to create campaigns without ever having to leave the Mailchimp platform.