Dwell time is a measure of how long a user spends on a particular page before moving on to another. It is an important metric for SEO (search engine optimization) because it indicates how engaged users are with the content on a given page. If dwell time is high, then it means that users are finding the content relevant and engaging, and are likely to continue using the site. Conversely, if dwell time is low, then it may indicate that users are not finding the content relevant or engaging, and are likely to move on to another site. In order to improve dwell time, businesses should focus on creating high-quality content that is relevant to their target audience. They should also ensure that their website is easy to navigate and contains clear calls-to-action. By improving their dwell time, businesses can improve their SEO ranking and increase their visibility online.