If buyers can place their own orders, and salespeople can avoid processing orders later by placing them in real time, it can unlock time for recruiting more businesses and increasing purchase frequency of existing customers. For marketers, this allows you to focus on new customer acquisition, knowing your sales team will be able to better backstop those efforts and ensure new buyers have a better experience with more attention. It also helps backstop remarketing efforts by ensuring buyers can jump right in and place their own orders.