A good strategy to increase your company's social proof and legitimacy is to solicit client testimonials. Consider the following in order to increase the effectiveness of your testimonial request: Proper timing is essential: When a client is really pleased with your work, it is time to request a testimonial. This may happen right after a purchase or after they've had your goods for a time. Ease up on us: Make it easy and quick for consumers to provide feedback. You may do this by ringing them up after you've already contacted them or by sending them an email asking for their feedback. Provide details: Get feedback from buyers on what they liked most about your product or service. They'll be able to provide a more informative and helpful recommendation as a result. Present an inducement: In return for a testimonial, you may provide a minor incentive like a discount or free trial. This may entice more clients to share their positive experiences in testimonial form. Follow up: Check up with the customer after they've volunteered a testimonial to ensure they have everything they need and show your appreciation.