Coupon websites facilitate direct group-buying deals.
When consumers visit a coupon website, they get access to buy exclusive online promo codes or coupons that retailers have provided.
If a consumer is interested, they can give their card info to opt in for the deal.
If enough consumers opt in, they receive the promo code or coupon via email. If not enough people are interested, the discount disappears and the coupon website does not charge anyone.
Consumers can use their coupons and save money at the point of purchase.
Coupon websites and the businesses that provide the deals both profit off these coupon fees.