Analytics are pivotal in a businesses’ social media strategy. But as much as they can supercharge your performance, they can also lead you astray if you don’t use them effectively. According to our research, these are the top social media analytics blind spots that marketing professionals report:Not correlating data with industry insights or competitive research.Not understanding the customer journey and where social has an impact on the buying journey.Not having enough data.Not having enough money for enterprise-level tools.Not having the right team member to analyze data.Not knowing how to interpret the data.Not tracking the right metrics.Luckily, all of these blind spots can be rectified by choosing the right social media analytics software, which can provide:Competitor analysis and industry benchmarks to see how your performance measures up to other brands.Data exports in multiple formats (CSV, PPT, PDF, XLS) to import into Google Analytics and track attribution and referrals (so you can see if social media is driving acquisition).Comprehensive, multi-platform data and different layers of analysis: cross-channel comparisons, social listening, competitive intelligence, trend and predictive analysis, sentiment analysis, detailed content analytics, and more.Automated and streamlined reporting processes, clear and accessible dashboards and advanced analytics that transparently communicate ROI to stakeholders.Simplified and straightforward analytics that are quick and easy for every team member to understand. AI-driven recommendations to power your decision-making.