The beginning aspects of your business plan—the cover page, executive summary, and table of contents—determine how readers see you. In many circumstances, the beginning sections, particularly the executive summary, will influence whether or not readers continue reading your plan. Therefore, these sections must be accurate, concise, and clear. Your cover page should include the following: A brief description of your company; Your contact information; A statement regarding the availability of funds for startup expenses; and An indication of any planned financing (e.g., loans, grants). Your executive summary should provide a quick review of the business plan section to follow, highlighting the key issues within it. This summary should be no more than one page in length. Try to keep it under 400 words. In addition to these cover page and executive summary requirements, some plans call for a longer introduction called an "executive summary." The purpose of this section is to give readers a quick overview of the entire plan while still giving them enough information to be interested in reading further. This section should be no more than three pages long. Finally, all business plans require a table of contents.