It’s impossible to definitively answer the question of whether Nike or Adidas is better due to their variety of products and differing consumer needs. Each brand has its strengths and weaknesses, and it really comes down to what individual customers are looking for in a product.
When it comes to brand history, Nike has a long and rich history that dates back to the 1960s when it was founded by Phil Knight and Bill Bowerman. Since then they have grown into one of the world’s most well known brands, offering products that span multiple sports categories, such as running, basketball, soccer, golf and more. They have also had success connecting with consumers through digital campaigns and collaborations with artists such as Chinese singer-songwriter Gao Xiaosong who provided music for their “Risk Everything” campaign which was released back in 2014.