Videos with captions are more searchable, so people can find you more easily. The text information in closed captioning is an additional way for search engines to find your content and put it in front of the people trying to find it. Knowing how to add closed captioning to a video can give you an immediate SEO boost for your content. Most social media videos are viewed on mute. Get your viewer’s attention with engaging subtitles in the first few seconds of video before they scroll away! Closed caption videos put your words front-and-center for your audience, even while they are passively scrolling through their feed. Subtitles make your video more accessible to d/Deaf and Hard of Hearing people and people with auditory processing issues. Many people with ADHD, for example, prefer watching videos with captions turned on so that they don’t miss anything that is said. Subtitles make your video easier to understand, even with difficult audio or background noise that can distract from your message. Add captions to your video to easily increase engagement. When working with multimedia elements like video and audio, adding another medium (captions) might catch someone’s eye more than any one medium by itself.