Big Data is a large database that gets analyzed computationally and helps businesses understand patterns, associations, and trends related to human behavior and interactions.
Here are some advantages of big data analytics:
Beneficial for getting better customer insights like the support calls and purchases including the information about their requirements and needs.
Allows you to understand the complicated shopping behavior of your customer in detail, which in turn can help you come up with better marketing strategies and offering them with best services and products.
Helps in making better recommendations to your target audience and suggestions leading to an increase in revenue and profits.