The illegal lottery provisions of the Criminal Code generally prohibit promotional contests that require an entrant to purchase product (or provide another form of valuable consideration) to participate. The typical practice for addressing this prohibition is to include a free, alternate method of entry to your contest. When included, the alternate method of entry must have “equal dignity” (i.e., equal number of entries available and odds of winning) as the contest’s other method of entry. The alternate method of entry generated by Contest Creator is an alternate no-purchase mail-in method of entry.