Your rug will last longer if you keep it thoroughly vacuumed regularly. Routine shampooing should also occur. Before you DIY, be sure to check the manufacturer guidelines. Otherwise, a standard shampooer will work. Begin by vacuuming each side of the rug. Then, use the rug shampoo and the shampooer's instructions to clean the rug. Let one side dry completely, then flip the rug over so the other side can dry.