Hashtag tracking and social analytics tools look through content published on Twitter and
YouTube, to find posts with hashtags you chose for monitoring. Hashtag discovery analysis
reveals the most used hashtags and the sentiment of posts (positive, negative, or neutral).
You can not only track hashtag performance, but also measure the effectiveness of recent
events, campaigns, collaborations and discover which resonate with your audience most. As a result,
hashtag analysis and tracking tools help you set up your hashtag strategy on social
media and improve your marketing strategy at all.