Social Media Marketing training is essential for every business whether it is a business-to-business (B2B) or business-to-consumer (B2C) platform which requires planning, principal designing and implementation of any social media marketing strategy that must align with that business goals. The core difference between B2B and B2C marketing strategies is that posts shared by B2B are primarily focused on sharing information and adhering to a basic sense of professionalism while B2C companies believe in engaging with their target audience with lighter entertaining mock-ups.