The main benefit of link building services in 2023 is that they can help improve the search engine rankings of a website, which can lead to increased visibility and traffic. Incoming links from high-quality, authoritative websites are considered a positive ranking factor by search engines and can help improve the credibility and reliability of a website. Additionally, link building services can help drive targeted traffic to a website, as the links may be placed on websites that are relevant to the content on the target website.