Instead of charging excessively for any product, Walmart focuses on the sales volume and makes profits from them. Therefore, the marketplace has implemented several strategies to attract sellers and buyers, such as:
Walmart uses Everyday Low Price strategy to keep prices consistently low.
Market-oriented pricing strategy is used by Walmart to adapt to the market conditions and keep prices competitive.
Walmart offers fixed-rate subscription pricing for professional sellers, which can provide benefits such as lower referral fees and access to additional tools and services.
To learn more tactics, you can read our article about Walmart selling strategy.