It's important for us to create products that are so high quality that they can be worn by child after child. This increases the lifecycle of the product making it more sustainable. We recommend our customers to recycle our products by sharing them between siblings, cousins and friends. In Finland, we work with online second hand-store Emmywhere you can sell our products. When you choose a Gugguu gift card as a means to get paid for the products sold, you'll get 10% extra to your gift card. There's multiple Finnish Facebook groups in the kids' fashion genre, where you can sell your old Gugguu products.