Here are a few examples: Your company is expanding internationally but you don't have a communications director in these countries. The seconded Dircom will take care of the first stages of communication and structure a team locally. You are facing a crisis situation and need to regain control of your image: the seconded Dircom will provide you with experience and an outside opinion to support you. Your communications department is short of resources or temporarily overloaded: the seconded Dircom can bring in the necessary specialists from its external team, coordinate them and ensure the transition. You're looking for the support of a highly experienced professional with a neutral eye to challenge your ideas. If you want to bring a disruptive approach to your communications, only a senior external professional can provide you with experience of the competition and neutral advice.