Conversion designers typically have expertise in various areas such as UX design, UX research, UI design, information architecture, persuasive design techniques, and data analysis. They employ visual design techniques, strategic element placements, persuasive copywriting, and effective CTAs to prompt visitors to take desired actions, such as making purchases, submitting forms, or subscribing to newsletters on your landing pages. All in all, they are experts in website design for conversion optimization helping businesses meet their bottom line.