The Zebra and Insurify operate in very similar ways, both offering real insurance quotes from a number of different companies. However, The Zebra is the largest direct quotes insurance comparison site with a much larger customer base and close relationships to most of the top insurance companies.  Both The Zebra and Insurify operate in-house insurance agencies, which can sell policies directly to customers. Both can spend time answering complex questions and lead you to the right policy for your needs.  While both companies claim to operate on a no-spam basis, only The Zebra forgoes the phone number requirement, meaning its users can't receive follow-up calls.