It is a soft spicy fragrance classically associated with men's colognes. While designed for men, women are also lured in by the seductive scent. Focus on your pulse points for a lasting scent. Cologne interacts with your body heat, so focus on the warmer areas of your skin. To create a lighter application, consider spraying Emporio Remix on the liner of a jacket. It will last longer, but won't be as overpowering.