85% of Americans now own a smartphone, per Pew Research. For individuals between the ages of 18 and 49, this proportion jumps to over 90%. A huge opportunity for businesses to use mobile apps to reach their target audience exists given that the majority of individuals constantly have their mobile devices with them. The advantages of mobile apps for business are: - A mobile application can boost sales. - Compete with bigger companies - Directly interact with customers - Streamline the Customer Journey - Increase Client Loyalty - Create Brand Value - Establish a direct marketing channel. - Offer a Customized Experience - Up your brand's engagement