Yes, Google reviews can have a great impact on an online business. A boost to your business' credibility can be achieved without you spending a single rupee. Google reviews allow businesses to prove their credibility to customers based on the feedback provided by their existing or past customers. People can now easily write about a particular business without having to download the app. They can just go online and write whatever they feel about that company on Google. Other marketing strategies pale in comparison to reviews. Having positive reviews on Google increases the ranking in local SEO, increases a company's digital reputation, and levels the playing field.