If you were to do market research prices manually, you'd probably have to pay a lot of money (typically more than $15,000) for a custom industry report or collect data online yourself. Then you would need to put it into a structured database or even just an Excel spreadsheet. Web scraping does this job for you and creates datasets of structured data from the web pages that you point it to. Scraping is essential if you want to do market research at scale and it will save you an immense amount of time.