You’ve put a lot of time and thought into creating your perfect dental office brand, and you want to protect it. Many offices have asked us if they can trademark or copyright a practice name, logo or tagline. Names and taglines are harder to protect, but a logo can most definitely be trademarked. If you’re a larger office with several locations, trademarking your dental logo makes sense, but for a solo practitioner pulling from a small local radius, it typically isn’t worth the expense.