Your firm's website is foundational to your overall marketing and branding, which means that if you aren't giving your website the love and attention it needs, you're not doing your firm's marketing goals any favors. Your website is often the first interaction a potential client will have with your firm, and it's critical that it represents it professionally and highlights your strengths. In addition, a well-designed site is much more likely to perform well in the search engine results pages (SERPs.)