Food packaging typically costs around $13,000 for the base design, then approximately 30% of that cost for individual SKUs. This price is exclusive of custom photography and illustration.
I have a friend/spouse/kid who’s a graphic designer. They will do it much cheaper.
Food package design requires specific expertise; there’s far more to it than simply designing something that looks pretty. Unfortunately, desperate new clients approach us regularly with the same problem: a great product that is not selling as well as expected. Much of the time, the culprit is cut-rate packaging made by someone without a deep understanding of the industry.
Our designers live and breathe retail and grocery stores, including planograms, shelf blocking, and category conventions. We also understand regulations across the industry and know what it takes to launch your product in North America. As a result, our packaging design helps the product sell itself, earning rather than wasting money on design costs and listing fees.