Quality SEO is where the rubber meets the road. There is no hiding its results and it is how you can tell if an SEO company has delivered or not. SEO as a practice is always evolving, so you find that ranking factors that were applicable in the past such as keyword stuffing no longer wash today.
A lot of this has to do with the advancement of search engines which today prioritise high-quality content that is unique and keyword-driven but at the same time fashioned to appeal to real people. It’s what Google refers to as the E-A-T ranking factor (Expertise, Authoritativeness and Trustworthiness).
Whether you’re developing your content in-house or outsourcing it to a New Zealand SEO agency, the goal should be to create content that provides solutions to your readers and keeps them on your website for longer. User intent is a big part of every comprehensive SEO campaign, but for search engines to love your content even more, it needs to be riding on the back of a well-structured website that is fast and easy to navigate.