Recent consumer and restaurant industry research showed that consumers are not just eating out more than ever before, but also seeking out healthier dining options when they go out to eat. In fact, a recent survey found that 52% of the consumers prefer to spend money on an experience, such as dining in a restaurant, over a material purchase. And in many cases, they’d prefer a restaurant that offers healthier fare. About 90% of consumers reported that going to restaurants and eating out is enjoyable. This claim is backed up by the most recent restaurant quick service and fast-casual industry statistics. Around 44% of Americans claimed to eat at fast food restaurants at least once per week, with six percent eating there daily.
LEARN MORE