Call tracking also allows you to find out the average time each caller spends on the phone with your practice or dental answering service. The average length of each call allows you to gain insight into your marketing efforts. Most calls to dental practices should be relatively short. People call to make appointments or ask quick questions. However, if your average call is 5 minutes or longer, it means something is missing from your marketing efforts. Your website likely doesn’t provide enough information, so people must call your practice and ask lots of questions. Then they use those answers to decide if they want to visit your practice. By providing more information online, you will warm leads before they pick up the phone. That can help you get more patients. It will also reduce the strain on your receptionist or answering service.