Automation simplifies complex processes like list building, onboarding, lead nurturing, customer support, and many more. You can send automated abandoned cart emails to return some users to their purchase. You can also create a chatbot for Facebook Messenger and Telegram that will help people register for your webinar or apply for a job at your company, reducing the workload on your sales and HR team. Marketing automation makes it easier to support your audience at every stage of their buyer’s journey.