Generative AI creates original content, including text, images, sounds, and videos, distinguishing it from traditional AI. It enhances efficiency and reduces workloads across industries by providing specific answers and unlocking new opportunities. AI models like DALL-E 3 and Imagen advance content creation, delivering photorealistic images and realistic AI-generated voices. Career opportunities arise in healthcare and creative industries, with certifications like Certified Generative AI Expert validating necessary skills.