Compensation depends on the size and stage of the company. Most startups in the Seed through Series B will look to lower salary/bonus (say $200,000-$250,000 per year) in exchange for greater equity (say 1-3%). In later stage companies, the salary/bonus piece will be larger (say $300,000-$450,000) but the equity will be less (i.e., .5-1%). But with all that said, the #1 goal is to find the right fit before you talk numbers—that’s the only way you can guarantee an ROI regardless of the price tag.