Running an agency means all manner of tricky challenges! Especially for someone like me, who is essentially a creative and a craftsperson.
I’m incredibly fortunate to have Wendy. She’s brilliant at the myriad things I’m no good at at all, which means I can focus mostly on the creative side of things. I literally couldn’t do this without her. That goes for the rest of the team, too, to be honest. Having such a brilliant group of people around means there is always insight and experience close at hand that I can draw on.
In terms of creative challenges, the trickiest are often when you come into a field about which you know almost nothing – especially if you don’t have much time to learn!
Tellimer is a good example: we developed the name, brand platform and core messaging in an extremely tight timeframe, in a world we knew little about. They were an established investment firm, working in emerging markets, who were going through a huge pivot and reinventing themselves as a digital insights and investment platform. (Hence the name: Intelligence plus Emerging gave us Tellimer.)