An email marketing system is a technological solution used to streamline the process in which commercial emails are sent to the listed contacts that have expressed a desire to receive this type of content from you. It is a powerful and most profitable direct marketing channel, which is why your emailing system should not be an afterthought in your overall marketing strategy. This solution usually encompasses dedicated software with an array of services that perform several tasks related to your email campaigns. All of them focus on quality personalization, segmentation, and, most of all, users’ consent. This includes designing email templates for various client profiles, expanding the list of email subscribers, updating their contact information and segmenting these lists for the purpose of easier customer targeting. An email marketing system includes not just the services, but also a set of tools and resources that empower you to step up your marketing game beyond just clicking the “send” button. Email templates, for example, should support diverse emailing profiles, from promotional emails to newsletters and announcements. They need to support fast customization in line with what your brand needs at a particular moment. Email builders should be intuitively designed with drag-and-drop functionality that will allow you to manage your email marketing needs without additional hiring costs. Additional features that are a must today are the support for mobile platforms and support for an easy preview of a designed email.