Digital marketing tools are used to help consumers in digital marketing, they are software programs in the shape of mobile apps or desktop applications designed for specific functions.
Many inbound marketers use these programs to track online campaigns, see what is working and what isn't, analytics on products page visits, device data, email conversion rates et cetera.
Everybody needs to have a digital marketing toolkit that includes social media listening tools like Hootsuite or Buffer or browser extensions like Evernote‍̂s Instapaper‍̂ that create links with shortened links when you come across an interesting article you want to read later. Tools like Keyword Tool will conduct keyword research based on input parameters set by the user. There are many tools available for content management systems, CRM, and e-commerce platforms.