In order for us to derive any genuine insight into a campaign, a certain amount of advertising needs to take place. Our value comes from optimization which we can't do if the numbers aren't moving fast enough to see patterns or make decisions. Generally, we recommend that clients run at least HK$10,000 of ads per month on one platform. Cogney charges the client a percentage of overall spend or a minimum monthly management fee, whichever is greater. Note that our agency fees are separate from the cost of ads. We do not enter into success- or performance-based arrangements whereby our sole compensation is a percentage of sales resulting from the campaigns we manage.