A. The first step in optimising an existing blog post for increased search rankings is to optimise the meta title and description after conducting keyword research. The title is the first thing that users see as they scroll through the results page. It also provides an opportunity to insert your target keyword. Search engine optimisation (SEO) for blogs also requires the use of keywords throughout the unique and relevant content created. However, you should avoid using the same keyword too many times. Try to use variations of keywords to avoid keyword stuffing. There are so many other factors to include such as how your content is structured, schema markup and Analytics metrics. Along with these tips, it is better to hire an SEO company Dublin with unique professional content. We are experienced at generating high-quality blogs, website copy, and other online content which are all optimised for traffic and leads to the needs of specific audiences.