Google My Business or GMB is Google's free-to-use business profile listing. GMB listings appear both in Google searches and on Google Maps. In addition to contact information, GMB allows photo, video, text, event and product posts, as well as instant messaging and phone call tracking. GMB is particularly important for businesses with brick-and-mortar (physical) locations or location-specific service areas. Google My Business is accessed through google.business.com. Visit or Review My Marketing University on GMB