LOBC, or loss of bladder control, is a condition that affects millions worldwide and more specifically, 25 million Americans each year. LOBC can be mild or severe and may go untreated in the person’s lifetime if not too bothersome. In fact, 2 out of 3 of the sufferers are found to not use any product or treatment to manage incontinence. Most incontinence sufferers manage with lifestyle changes such as a correct diet and exercise. But incontinence products have been found to help people with incontinence live their day-to-day life actively and comfortably without worrying about leakages, embarrassments, etc.