With Google Analytics, you have the chance to learn more about your customers and to recognise what your target group is like because it makes your users' behaviour visible. At the same time, you can measure how well your content and products are performing, i.e. what works particularly well.
This way, you know where your customers are and which channels have convinced them to come to your website. The clearly structured statistics in Google Analytics make the data easier to evaluate, so you can exploit its potential and draw important conclusions for yourself. Thus, you can use the data you collect to target your customers more effectively, increasing your sales and driving your business forward.
Google Analytics is designed to be easy to use, so you can process and analyse the data simply. It also links easily to Google Ads or Data Studio, so you can use the data from Google Analytics to create remarketing lists or powerful dashboards.