Experian supplies up-to-date residential and business data based on specific demographics (age, job status, salaries, homeownership status, etc.). This helps create targeted direct mail marketing built around your exact customer base, so you reach the people most likely to convert from your campaigns. Getting targeted direct mail campaigns off the ground is far more likely to lead to positive responses, provided the data complies with GDPR and is targeted to the right types of people. This approach can help you hone in on the exact customers you’re interested in, as opposed to printing and delivering bulk mail to every person within a 40-mile radius and hoping for the best. With Experian business data and residential data, you can benefit from: Increased brand awareness The ability to re-engage with other customers In-depth customer profiling Segmentation based on specific characteristics We supply data from Experian that fits your particular campaign requirements at economical prices. From there we manage your campaign process from start to finish, ensuring that your materials have the foundation for positive responses and a strong return on your investment.