Annie Sloan Chalk Paints can be hard to locate (though some retailers do carry them online!) and they are priced higher than "copycat" paints. So it's no surprise that some furniture painters are looking for a more budget-friendly option. While there is no exact replica of Annie Sloan, there are some suitable substitutes. The main difference I've found is that the "copycat" paints are often not low-VOC or ultra-low VOC like Annie Sloan is (an exception being Country Chic Paint which is an ultra-low VOC/more environmentally friendly paint). The other difference is that chalk style paints (like Rust-Oleum, Magnolia, and Behr) are all a bit lighter in coverage and overall thickness. You may need an extra coat of paint on some pieces.