DoubleClick is now officially known as Google Marketing Platform as of July 24, 2018. There are a few further adjustments that set Google Marketing Platform apart from DoubleClick in addition to the name change. DoubleClick's Bid Manager is now relabelled to Display & Video 360, bringing planning, execution, and measurement into a single tool. DoubleClick Search has been relabelled to Search Ads 360, and DoubleClick Campaign Manager and DoubleClick Studio have now been transformed into Campaign Manager and Studio respectively.