Value-added website content refers to fresh, unique, needed or exclusive content or information that your audience searches for and cannot find sufficient answers to. Examples of this added value content include video content, case studies, research studies, white papers, promotional offers, video tutorials, and in-depth informational articles and blog posts. From the business owners’ perspective, it’s about Content and Conversions. Multiple studies and surveys in Q1 of 2022 affirm that content is going to be the dominant marketing practice being deployed by marketing professionals. A huge disconnect remains with how to publish value-added content efficiently and effectively while gaining more conversions.