Platforms such as YouTube, Facebook, Instagram, LinkedIn, TikTok and others can be a quick way for small businesses to reach audiences online. You should choose platforms based on where your customers are, create easily searchable and memorable names or profiles, post content consistently, interact with followers regularly, and track campaign performance. To expand your reach further, you could also consider paid advertising on these platforms, such as through YouTube Ads. Explore our free online lesson on social media.