There are four main types of landing pages:
1. Click-Through Landing Pages: As the name suggests, click-through landing pages are designed to get visitors to click through to another page on your website. They usually consist of a headline and a short amount of copy, and their sole purpose is to get the visitor to click through to the next page.
2. Lead Capture Landing Pages: Lead capture landing pages are designed to collect contact information from visitors in exchange for something of value, such as a free e-book or report. They usually contain a form where visitors can enter their name and email address.
3. Sales Landing Pages: Sales landing pages are designed to get visitors to make a purchase. They usually include images, testimonials, and a buy now button.
4. Squeeze Page Landing Pages: Squeeze page landing pages are designed to get visitors to sign up for something, such as a mailing list or an email course. They usually contain a form where visitors can enter their name and email address.