Similar to the stock market, EDX will not directly service individual investors but rather anticipates that retail brokerages will route their clients' orders to purchase and sell cryptocurrencies on its platform. Settlement of trades involving cryptocurrency and fiat currency will take placeÂ off-platform,Â and EDX will not handle them. Instead, businesses will have access to EDX's trading platform to conduct cryptocurrency-to-fiat currency transactions.Â  The goal of the non-custodial approachÂ is to eliminate conflicts of interest while yet reassuring customers that their money is safe.