When it comes to selling our products and services, we always want to reach the right people. In this regard, digital marketing is extremely helpful.
When it comes to selecting your ideal customers, traditional marketing is tough enough, but with digital marketing, you can specify who your potential customers are.
It is estimated that 97% of people are online, which means your ideal customers are probably also online.
According to Seth Godin;
everyone is not your customer
It is one of the mistakes we often make that we think everyone is our customer and thus spend time on those who aren't even interested in what we have to offer.
As a result of digital marketing, we are able to identify our real and ideal audiences who are interested in our products and services.