SEO stands for Search Engine Optimization and is the process of creating and maintaining a site so that Google likes to rank it well. These items will get you a great start, but will not replace a full SEO campaign. An SEO Audit or a Key Word Audit is an additional Service that would add significant value. Site speed items listed in that section SSL certificate automatically maintained--Google likes SSL certificates. Rank Math plugin to define SEO parameters like key words robots.txt site map Defining Google displays information about the page. Setting up basic organization information for local searches. (location, name, telephone number, etc.) Monitor for pages that Google cannot find and then apply a redirect. (Google penalizes sites when it is told pages exist when they don't.) Rank Math plugin for schema--which is a technical way of organizing data that helps Google inventory your site Ability to connect directly to Google Analytics (to easily see who visits the site) and to Google Search Console to see what is working.