UTS’ goal is to build a long term, international league of showdown series events that will offer an alternative to the traditional tours. Eventually, events will take place all over the world. UTS is not designed to be a one-time hit; If UTS is a movie, we mean to make it a saga. Or think of it as the Netflix’s next binge-worthy TV show.
On a deeper level, UTS’ aim is to bring new generations and other sports fans to discover and appreciate tennis, in order to grow and solidify the tennis fan base.