With an ICF Credential, coaches demonstrate not only knowledge and skill, but also a commitment to high professional standards and a strong code of ethics. Organisations around the world are increasingly more aware about coaching, and are looking for credentialed coaches. According to the 2012 ICF Global Coaching Study, credentialed coaches reported a higher-than-average income worldwide compared to non-credentialed-coaches. In the 2010 ICF Global Consumer Awareness Study, 84 percent of adult consumers who had experienced a coaching relationship reported that it was important for coaches to hold a credential.