Website maintenance falls into three categories:  Technical maintenance: Involves regularly backing up your site data, checking for broken links, updating plugins and software, testing site security and functionality across different browsers. Cosmetic maintenance: Involves keeping your website visually appealing and aesthetically pleasing, adjusting the layout of specific pages, updating various images and graphics, or ensuring the color scheme is optimized for user engagement. Content maintenance: Involves regularly updating and adding new content to your site to keep your website relevant and engaging for your audience, updating product information, adding blog posts, and ensuring the content on your pages is optimized for SEO.