People interact with technology on an unprecedented scale and in many different environments—at work, in the supermarket, in the car, at home. Technology deployers have some responsibility to keep people safe as AI poses ethical challenges. Whether it’s anticipating systemic bias, recognizing when technologies coerce decision-making, intercepting malicious actors who wish to weaponize platforms, or taking a stand on overzealous surveillance, creators and consumers need to make sure that technology serves the population well.