We’d love to say there’s a magic number here but the truth is the ideal frequency of marketing emails can vary depending on your audience, industry, and the type of content you’re sending.
As a general rule, though, you should avoid bombarding your subscribers with emails on a daily basis, as this can lead to unsubscribes and complaints. You want to find that perfect balance and find a frequency that keeps your audience engaged without overwhelming them.
Our best advice is to test and learn:
Remember, quality over quantity. Always. Focus on sending high-quality, valuable, and relevant content rather than overwhelming your subscribers with frequent but less meaningful emails.
Segment your email list based on customer preferences, behaviors, and interests, so you can send them more targeted and personalized content.
Offer your subscribers the option to choose their email frequency preferences during the sign-up process. This will not only empower them but help you assess what the most popular frequency is.
Don’t forget to A/B test.
Rely on data (we’re talking open rates, click-through rates, and unsubscribe rates) to assess if you’re sending too many or too few emails.