Quality SEO gives your site lasting credibility through organic search. There is nothing better for the long term engagement of your website than reliably appearing early and often in search results. When your content is being recommended by search engines like Google, whether to regional or specialty audiences, those audiences are more likely to convert as customers and reviewers. While there is value in traditional and digital direct marketing, from billboards to PPC (pay per click) banner ads, they can drive up your budget without uncovering your audiences. In the beginning of a campaign, these are undirected ads. On the other hand, SEO can begin showing you to the potential customers who are most primed to engage with your WordPress website. For this reason, we believe SEO is one of the most foundational marketing strategies.