A big problem for SMEs are issues related to poor demand forecasting software. Since demand planning is the first step in supply chain planning, any impact on the demand accuracy reverberates with increased impact through the supply chain planning. SME`s in general suffer more from this problem due to the lack of scale and lack of technical resources to utilize advanced demand planning software. Stockouts and failure to deliver is a major issue for any company due to loss of customer trust and loss of revenues. However, food and beverage manufacturers experience the impacts of poor demand planning software also on the overstocking case, since their products have expiration dates. Next to food waste, overestimating the demand will also lead to increased inventory of items and overproduction on the production line. Although this is a major problem for Small and Medium Enterprises in the Food and Drink sector nearly all enterprises still use Excel as their main demand forecasting software. Without the help of sophisticated & advanced planning tools, 70% of those food and drink manufacturers experience stock-out situations or waste due to poor demand planning.This over reliance on Excel is due to the fact that smaller companies cannot afford the technical and financial resources to acquire and operate sophisticated demand planning software with complex machine learning demand prediction models.