Yes, municipal water treatment is essential for making water safe to use. However, this treatment has its limits: Focus on Safety, Not Beauty: Treatment plants prioritize safety for consumption, not the cosmetic effects on skin and hair. Chlorine's Purpose: Chlorine is added to kill bacteria, but it lingers even after the water reaches your home. This lingering chlorine is what disrupts your skin and hair. Dusty Environment: In the UAE, dust and sand can infiltrate even treated water. Additionally, older pipes in your building might release rust particles. Auro filters act as a final defense for the cleanest possible shower.