There are a few steps involved with a social media audit. The first step is to determine which platforms your demographic uses and how you can offer value on these platforms to them.
The second step is to analyze your competition to get an understanding of what they are going, how you can use their tactics for your own purposes, and their strengths and weaknesses.
The third step is to audit your actual account. In today’s sphere, one of those steps is to go through your follower list and remove fake accounts. They only hurt your engagement and can make it harder to get your posts seen by actual users. Then we will go through your social media presence and clean it up. Posts that didn’t land or are now inaccurate are removed or archived.
The result is an optimized account on a platform your users frequent and engage with, armed with knowledge and tactics to improve engagement in the future.