CRO, or Conversion Rate Optimization, is the practice of improving the probability of site visitors taking desired actions (i.e. conversions). Today, email marketing is the biggest aspect of CRO, alongside other conversational marketing channels such as Messenger, SMS, Interactive Video, and more. These tools, which have been gaining steady market acceptance, all work to increase engagement and drive sales. Many email marketing agency services just provide you with the email creation and standardized sending. At SmartSites, we use a holistic approach to CRO that covers every key touchpoint on your site along the customer journey. This includes high-level strategy, content creation, and full campaign build-outs to grow your list while increasing your revenue and converting more site visitors.