Put a lot of attention into your keyword research because it's one of the most crucial FinTech SEO strategies. You must do this correctly. It will be beneficial to constantly consider the search intent of folks entering queries. You can use this kind of information to find the long-tail keywords that people most frequently use when searching.
Just be sure to avoid keyword stuffing at all costs since this will result in fines and reduced SEO efficiency if found by the search engine.