Nutra vendors will be the ones promoting the latest health deals through their affiliate offers, but if you plan a serious content and affiliate marketing strategy, you will want to keep ahead of the news. Sites like Nutra Ingredients offer information and data on the latest research, such as anthocyanins, next-generation probiotics, and micro-organisms.
Being aware of these innovations gives you more to talk about in your content or videos, positions you as a subject matter expert, and when they do come to market, you will be ahead of the curve in understanding their benefits.
Even a couple of hours of research a week can improve the tone and market awareness of your content, and create a more engaged audience receptive to your affiliate offers.