Having an organized feed is not just about choosing a theme and trying to stick to it as much as humanly possible. If you don't know the basics of social media branding, you can’t maintain a cohesive feed for very long. Here are five of my favorite tips and ideas to take your business’ Instagram feed to the next level: 1. Choose a Theme or Aesthetic 2. Think About Your Feed Before Taking the Picture 3. Edit Your Photos Consistently 4. Create an Editorial Calendar 5. Plan Your Feed