Here are some performance indicators (KPIs) that reflect the effectiveness of an SEO strategy in improving your website's visibility, traffic, and conversions.
While starting on an SEO project, we set an aim for keywords that we want to rank for in a given time. If the monthly reports show consistent improvement in ranking pages, your campaign is on the right track. Subsequently, you will see an increase in organic traffic to your website. To measure the On-page aspect of your website, page speed, stay time, bounce rates, and click-through rates are the stats that will help you analyse the quality of content & other on-page factors of your website. A steady backlink profile (a consistent quality and quantity of backlinks pointing to your site) contributing to website authority is a sign of a healthy Off-page SEO strategy.