In 2020, there are 330 million monthly active Twitter users, 145 million of which tweet daily. There are opportunities for businesses to reach out and connect with your potential customers, clients or patients. 63% of all Twitter users worldwide are between 35 and 65. It's free to use, but does take you time to build a following. However, build time into your schedule and it becomes part of your marketing.
Twitter is an excellent social media platform for businesses of all sizes, large or small, to communicate with their customers efficiently and effectively. Many small businesses are using Twitter to help grow their businesses.