Effective online reputation management involves: Proactive Monitoring: Regularly search for mentions of your brand or products on social media, review platforms, and forums. Prompt Response: Respond to reviews and comments professionally, addressing both positive and negative feedback. Transparency: Be transparent about any issues and the steps you’re taking to resolve them. Consistency: Continuously deliver exceptional products or services to generate positive reviews naturally. Remember, building and maintaining a positive online reputation takes time and consistency.