Queries for local information account for about 46% of total Google Searches. Local searches hold a significant chunk of high conversion-prone users. That is why having an optimized Google My Business profile is a must-have for all businesses.
Google My Business is a free and easy-to-use tool for organizations and businesses to manage their online places across Google. GMB is one of the top-ranking factors for organic local traffic because an optimized GMB profile on Google helps you rank on the “snack pack” results. Snack pack results are the attractive result bars that you see at the top of the Search Engine Result Pages (SERPs) for queries with local search intent like “attorney near me” or “nearest dentist.”