The Internet is a great way to spread information about your company, and some of the fastest (and cheapest) ways to do so are posting on social media and maintaining a company blog. However, those strategies only work if you regularly maintain a presence. There’s no magic number of weekly posts you need to hit, but you should create a plan and stick to it. Your followers will appreciate a sense of regularity, especially since it means that you’ll post content that interests them—not just content that you create to sell them specific products or services.