Let’s start with the most impactful part of your decision-making process—the monthly cost. While I firmly believe in investing in your business—focusing on potential ROI rather than cost—I also know that money can be tight for agents just starting out.
Yes, Follow Up Boss is a little pricey considering it’s only a CRM and nothing else. However, the features you get with FUB can offset some of the cost. It includes a lot of additional features that other CRMs with lower price tags consider add-ons and charge extra for.
In fact, since 2019, Follow Up Boss lowered their pricing and simplified it, making it more accessible for agents trying to get their real estate legs. At just $69 per agent, per month, a solo agent can easily afford Follow Up Boss, considering the fact that it can basically run their entire business.