Firstly, don’t worry! Kids like to assert their independence and sometimes they choose to do this at brushing time in particular. Here are some things to try: Take your child shopping with you when you buy new toothbrushes and have them choose two, so you can give them a choice at brushing time. They will love the feeling of being in charge! Try experimenting with different flavour toothpastes, like our Tutti Frutti flavour. Try to time your morning routine so that your child brushes their teeth at the same time as other members of the household. It will make the world of difference to see the adults cleaning their teeth too! Let your little one brush their favourite toy’s ‘teeth’ first or let them ‘help’ you to brush your teeth. Just be careful not to share toothbrushes with them. Don’t forget to shower them with praise when brushing goes well. You could even keep a progress chart and reward them with a treat at the end of each week.