Endorsement deals can significantly impact an athlete's ranking both positively and negatively. Financially lucrative sponsorships often provide athletes with the resources needed for better training, nutrition, and overall preparation, which can enhance their performance and improve their rankings. Additionally, the visibility and media attention that come with high-profile endorsements can elevate an athlete’s status and reputation within their sport. However, the increased public scrutiny and additional time commitments required by sponsorship obligations can also serve as distractions, potentially affecting their focus and performance. Balancing these aspects is crucial for athletes to ensure that their endorsement deals contribute positively to their career progression and ranking.