Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads on the Google search results pages and other websites that are part of the Google Network. The ads can be displayed in various formats, including text, image, and video, and can target specific audiences based on location, interests, demographics, and other factors. Advertisers bid on specific keywords and pay only when users click on their ads, which is why the platform is also known as pay-per-click (PPC) advertising.