Broken links refer to links that display an error page when visitors attempt to access them. You may have broken internal links on your website that direct users from one page to another or broken external links that send users to other websites. Wherever they are located, broken links negatively impact user experience, causing visitors to spend less time on your site and increasing your bounce rate. This not only costs you individual interactions, but it also signals to search engine crawlers that you are not providing valuable content, or a good user experience, which lowers your rankings and decreases your site’s visibility. Vizion will help with reaching out to the sites hosting broken links and adjust the linking text on your own site.