Incorporating gift card or gift certificate sales in your massage business has a number of benefits including gaining new repeat clients and increased sales per transaction. Despite a marked increase in gift card sales industry-wide, a well-thought out marketing strategy is crucial to successfully adding this revenue stream to your personal business. A few strategies to consider:
Start with setting defined goals. Determine either a simple revenue target or number of cards to sell and track your progress.
Persuade your buyers to buy for a specific reason, person or occasion through displays and thoughtful packaging.
Find creative ways to extend your reach to people outside of your existing clientele by finding the gift-givers. Use social media, email marketing campaigns, neighboring business, vendors and, of course, friends and family to target those people searching for the perfect gift.
Consider creating unique packages and / or incentives to entice active or inactive clients to purchase gift cards.
Reward loyal customers with discounts for purchasing your gift cards.