The 5 different types of campaigns within Google Ads are: Search campaigns: These ads show up at the top of the search results page when someone types in terms that are related to your business. Display campaigns: These ads appear on websites across the internet. Video campaigns: These ads appear on YouTube and other video-sharing websites. Shopping campaigns: In Google Shopping and on other sites that work with Google, these ads can be seen in the Shopping tab. App campaigns: App promotions are ads that show up on Google Search, the Google Play Store, and other sites to promote your mobile app.