Truth: Employees are interested and want a 401(k). Over 75% of Americans view 401(k)s as an important vehicle for saving for retirement.1 In addition, around 25% of small business owners with a 401(k) plan said they got one because their employees wanted one. And 91% said a 401(k) is important in attracting and retaining employees.* Most of your employees and future employees truly do view their company's 401(k) plan as an important vehicle for saving for retirement. 1 Capital One Financial Freedom Survey, March 2016