For many business owners, a well-designed, professional website may seem like a daunting task to take on. And if you already have a working, yet outdated site, you may be asking yourself if redesigning it is really necessary. There is plenty of evidence out there to support just how important good web design is to your customers. Whether consciously or not, customers react positively to strong visual design and negatively to poor web design. Often users make a first, and lasting impression of your business based on what they see of it online. And as the saying goes, you only get one chance to make a good first impression!