A DBA (“Doing Business As”) is sometimes called an assumed name, trade name, or fictitious name. It is the public name for your business. For example, if you own a restaurant called “Joe’s Cooking LLC,” you can still own and operate Joe’s Nutrition Center or Joe’s Juice Bar by setting them up as different DBAs. As long as the business is registered and all of your operating licenses are in good standing, you can use multiple DBAs for one legal business.   DBAs are a great way to experiment with a new product or brand without having to form a separate legal business.   DBA requirements are complex in the United States. In most states, this means registering with the office of the Secretary of State or with the county where you formed your business. In certain locations, you might need to post your new DBA in a local newspaper. EFileDBA.com was created to make the entire DBA registration process painless and simple.