This template allows you to uncover relationships between a user’s experience and the real world. You may choose to launch this form of study after a new product launch to study initial reactions, or to guide new product development.
If your organization follows the Design Thinking Process, where an organization looks to understand customers and redefine problems, we recommend evaluating customer environment and context in the early stages—long before design, ideation, prototyping, and testing.
This customer environment and context template offers pre-made questions that you can reuse, build off of, or be inspired by.