So far, we’ve used the phrase “corporate blog” – but this is often somewhat misleading because even as with other blogs, there’s no defined format or goal for company blogs. Although most companies have similar intentions with their internet blogs, the company blog still has quite a few variants. These include:
Service Blog:
With this type of blog, the corporate provides customers with additional information about its products. These are often, for instance, recipes from a manufacturer or tips for craftsmen from a building materials specialist.
Campaign Blog:
This blog usually operates for a hard and fast period and is meant to support certain advertising campaigns. Among other things, further information on the merchandise references to social commitment during its production, or the presentation of ultra-modern production methods would be some likely topics.
Topic Blog:
This variant is extremely broad and has only one limitation – the blog must be oriented towards a particular topic area. A themed blog is especially useful to determine the corporate as an expert during a certain area and thus influence the formation of opinion.
Customer Relationship Blog:
This blog is meant to create a community that identifies with the corporate to a particular extent and thus enjoys a special relationship with it. This can, for instance, be really helpful thanks to conducting online product evaluations.