All types of Google Ads advertising campaigns can be divided into two main groups - search advertising and the display network. In each of these options, it is possible to choose the type of campaign for a specific product. A campaign type is a collection of different features and functionality. For example, they determine where ads will be shown and what functionality can be used. Here are all nine campaign types and where they appear: 1) Search Campaigns. 2) Google Display. 3) Video Advertising. 4) Google Shopping. 5) App Advertising. 6) Local Advertising. 7) Smart Campaigns. 8) Performance Max. 9) Discovery Campaigns. The choice of campaign depends on what goals you have set for yourself. For users with a formed demand for the service, it is best to launch search and shopping advertising campaigns. Ads on the Display Network and YouTube will help create demand and convert cold audiences to hot audiences. You can combine the launch of different types of campaigns for greater advertising effectiveness.