Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action.
Content marketing is important for several reasons. First, it can help build brand awareness and establish a brand as a thought leader in its industry. Second, it can help educate and inform potential customers, which can help build trust and establish a relationship with them. Third, it can help generate leads and drive conversions by providing valuable information and resources that help potential customers make informed purchase decisions. Finally, content marketing can help improve search engine visibility and drive organic traffic to a website, which can further support lead generation and conversion efforts.