Common features include:
- A clear call-to-action (CTA) on each page that encourages visitors to purchase or register.
- A lead capture form (signup or registration or SSO login) placed on landing pages and collecting visitor information such as name, email, and phone number.
- Product information, price, and other details including content such as blog articles or whitepapers that educates visitors.
- Testimonials or case studies to showcase the value of the product or service.
- Analytics tracking to monitor visitor behavior and optimize the website for conversions.
Overall, a lead generation website is an important online tool for businesses (especially ecommerces) to attract and potential customers into leads, increasing sales and revenue.
Live chat, help desk, chatbots, widgets, and other lead generation software can work with any website type (including PWA & SPA websites) with easy integrations for ecommerces like Shopify and WordPress websites.