When the world shifted to remote work, the popularity of video meeting platforms like Zoom and Google Meets have been unprecedented. Aside from work collaboration and meetings, they have been the default for hosting virtual events. However, video meeting platforms have limitations, especially for events that have highly specific outcomes and objectives. In some cases, virtual event platforms are the better option for virtual events. Here are some reasons: Virtual event platforms are built for community-building and engagement Virtual event platforms can support monetization features  Virtual event platforms are scalable and customisable Virtual event platforms offer a better user experience Virtual event platforms can track participant behaviour and give valuable insights In the new normal and the future of work, virtual events can help companies bring people together, reach out to existing audiences and expand to new ones. By making significant investments in virtual events and making them a key element of the business strategy, it will ultimately prove to provide efficient, effective and engaging experiences for attendees and planners alike, driving more business impact in more ways than one.