You might think that most internet users ignore Google Ads that have been marked as adverts and concentrate instead on the organic search results, but the high click rates of search advertising prove that this is not the case. In addition, clicking on a sponsored Google search result leads to a website that matches the search query just as much as a non-sponsored link. The reason is that Google will only show the adverts if they are tailored to the relevant keywords. Landing a good position for your advert on the Google search results pages is not just a question of budget. To rank through search engine advertising the quality of both the advert itself and the linked pages must be ensured. Google analyses the relevance of your keywords to the products or services you offer. With the right Google Ads campaign, high rankings on the Google search pages are easily achieved, even on a low budget.