Retail conversational AI offers a great way to digitise the retail experience, creating opportunities for growth while also delivering on customers expetations of a frictionless, convenient shopping journey. By adding conversational commerce capabilities to their existing business model, retailers and eCommerce businesses can more effectively advertise their brand, offer personalised offers and discounts, provide transparency on order status and integrate contactless payments. Retail conversational AI solution at Gupshup and AskSid leverage popular messaging channels to communicate with consumers in an accessible, low-friction format.