YouTube users are spending an average of 19 minutes daily on the platform. YouTube’s tally of 1.7bn unique monthly visitors, YouTube simply isn’t a force you can afford to ignore. In the US, well over half (62%) of its browsers access YouTube daily. (Source: Hootsuite.)
And while it may sound obvious, it can be easy to forget that, as well as looking good, videos on YouTube have to sound great. As long as your content is excellent, most viewers will be surprisingly forgiving of a bit of rough-and-ready video production. Not so if your sound is below-par. After all, humans are auditory beings.
That means that, as well as offering words or music someone will actually want to listen to, audio quality has to be of a sky-high standard. Great audio can make all the difference between viewers listening and watching to the end of your video, and clicking away in the early seconds. It also means it’s more likely that they’ll come back to your channel to watch other films in the future.
Sound engages audiences, helps provide information and makes for better production values. It also evokes emotional responses in listeners, heightens mood and enhances and complements what people are seeing in the video. When put to the right use, sound effects, words, music, and sometimes even silence, can make a dramatic difference to the overall quality of your video.