Steps to developing a successful content marketing strategy involve - Recognizing the Buyer’s Persona Determining the Brand’s Target Audience Constantly tweaking the content marketing strategies depending upon the outcomes Setting specific goals Making the content more creative and appealing for the visitors Proper distribution of content and time on various activities Scaling the content marketing activities Measuring the success of the marketing campaigns Keeping an eye on competitors' strategies Addressing customer needs All content marketing tools can help speed up the process of creation and distribution.