That all depends. SEO isn’t a magic wand, regardless of what some hucksters tell you. If you’re assured that your website will hit page 1 in a week, they’re using questionable (‘black hat’) methods that won’t last. There are other things we can do, like set up local business listings for you, which will help immensely. And you can add new posts, photos (remember alt text!), and products. Almost anything that shows activity on your website will promote better search results.