To understand why you should ask for a product presentation video, you need to know what is a good product presentation video.
Duration!! To be effective, a video should not exceed 1 minute otherwise website’s or social network’s visitors will be discouraged before watching the video. In fact, 45% of visitors stop watching a video after 1 minutes and 60% stop after 2 minutes(Hubspot, the state of video marketing 2020). That’s why engaging and short videos should always be used.
Choose a style and a tonne linked to your universe. A relaxed tonne will give authenticity to your message.
Insist and focus your script on the benefits made by your products, not just on the product’s functionalities. Don’t let your target find advantages on the product, give it to her directly!
The call to action has to appear at the middle or at the end of your video to support your visitor in buying process