When a new casino launches it will need to quickly attract a new and reliable player base to help build its reputation and compete with established brands. Offering large bonuses and new games is a reliable way to do this, so you may often find that the sign-up bonuses on offer at new casinos are somewhat larger than offers at long-established sites. On top of offers and bonuses, exclusive games and an innovative, intuitive user interface is another way casinos hope to stand out from the competition.