There are a variety of digital marketing elements used by restaurants to bring in new customers. Which elements your restaurant uses depends on your tactics. These elements include: Search Engine Optimization (Restaurant SEO, Pay-Per-Click Advertising (Restaurant PPC), Email Marketing, Restaurant Social Media Management. Some forms of digital marketing, such as SEO or PPC Search Ads, are “passive advertising”, meaning that it is advertising which shows only when prospects are looking for your services. Other forms, such as remarketing display ads and social media ads, identify possible prospects in your local community and serves them ads. Each form is very effective and work to complement each other.