In 2023, we can expect to see several new technologies that could significantly impact SEO. Artificial intelligence (AI) and machine learning will likely be used to analyze search queries better and create more targeted content. Natural language processing (NLP) should enable a better understanding of user intent to deliver the correct results in personalized content. Voice search is also overgrowing, prompting marketers to focus on long-tail keyword phrases, conversational keywords, and question-driven content. Additionally, image optimization may become increasingly important as images and videos become more popular for users to search for information online. As more businesses start relying on mobile phones for their search strategies, local SEO will have an even more significant impact on rankings. Ultimately, these technologies should make it easier for businesses to get their content noticed in the SERPs and reach the right audiences.