As previously mentioned, Search Engine Optimization is more than just the content of a website. Top internet website ranking is affected by other websites and search engines that rank the importance of a web page according to its recognition on, or relationship with, other reputable sites. Incoming and outgoing links should both be relevant to the site content to be effective. For example, having an incoming link from a highly ranked site increases a page’s own likelihood of reaching top internet website ranking. This can be one of the most challenging steps, however, as not all links count, and SEO services must make sure that search engines will detect and prioritize significant links.