Ruuvi Cloud is free to use with limited functionality.
If you don’t have a Ruuvi Gateway for remote monitoring, you don’t need a paid plan.
If you’ve a Ruuvi Gateway, you can still choose to use the free plan. But to use all features, a paid plan is required.
There are significant costs associated with product development, continuous maintenance, data transfer and data storing in the cloud, and for this reason, offering all features free of charge isn’t a commercially feasible option.
We try to keep the prices as low as possible, but still at a level that enables us to maintain and develop the service to be even better in the future.
If you want to have more features but without paying, you can configure your Ruuvi Gateway to relay its data to your own server or use Home Assistant.