Social media marketing helps to increase sales in many ways. For one, just by being available on social networks and responding to messages, brands can clear out the doubts and encourage people to make a purchase. Plus, social media content that aligns with the values and aspirations of potential customers helps to build stronger connections and nurture loyal customers.rnrnFinally, if social media marketing wouldn’t increase sales, companies wouldn’t be investing so much money into it. According to Statista, Facebook’s total advertising revenue alone amounted to 25.4 billion U.S. dollars in the first quarter of 2021. The value of social media advertising is clear.