Pearl Lemon executes all SEO tactics
under organic and white hat standards. White hat tactics allow for more organic measures to be used to optimise your site. This means following all standards set by
the search engines and avoiding any unethical practices.nnThese unethical practices fall under black hat tactics. These include keyword stuffing, private link
networks, cloaking and other tactics. These tactics can end up getting you penalised and/or your site banned from search engines.