Emily explores the city of Paris while working there with a French marketing firm. During one of her city explorations, she visits the Van Gogh Museum. Impressed by the immersive experience, Emily designs a unique campaign for Hastens, a brand that sells beds. She gets Hasten’s beds installed at the most scenic spots in Paris and then invites the masses to “sleep with” the brand. This is one of the most remarkable marketing lessons from Emily in Paris.