Research shows that it is now expected by a customer to experience a good UX when purchasing or viewing information online which means that if a website can’t provide this, they will go somewhere else. You need to choose an LMS along the same principle too, as if you don’t meet the criteria people simply won’t use it. As technology becomes increasingly integrated in our day to day lives, it’s no surprise that users expect their eLearning platform to be fully responsive to work on a variety of desktops, laptops, tablets and smartphones. They want to be able to use features they’re familiar with such as swipe, pinch and zoom. When a user can’t do this, it detracts from the overall experience. A bad UX can easily discourage a learner from being in the right mindset to learn, leaving them feeling disengaged and frustrated, no matter how great the content provided is.