When it comes to conversion rate optimization (CRO), there are several common tactics used by businesses to increase conversion rates and boost revenue. One such tactic is A/B testing or testing different versions of website elements, such as headlines or CTAs. One wants to see which performs better. Another approach is targeting a high-value audience through personalization and tailoring the messaging to their specific needs and pain points. User experience plays a crucial role in CRO, as a smooth and visually appealing website helps to improve the overall customer experience and drive conversions. Finally, utilizing customer feedback and analytics to continuously optimize and improve website elements can also lead to increases in conversion rates. Overall, CRO tactics can greatly vary from business to business, but A/B testing, targeting high-value audiences, improving user experience, and utilizing data are all common approaches used by successful businesses.