Subscription fatigue refers to a potential decrease in consumer interest around subscription services over time as the number of available subscription offerings increases. With the massive growth of the subscription economy in recent years, more and more businesses have flocked to the subscription business model. Today, many consumers hold more subscriptions than ever before, for everything from their utility bills to subscription streaming services (e.g. subscription video services like Netflix, HBO Max, and Amazon Prime Video) to curated subscription boxes, meal kits, and recurring deliveries of essential household goods.