The Web Buzz Monitoring tool points to conversations on discussion forums and blogs where your key phrases are mentioned, so that you can step in and make a comment. You can use Web Buzz as a reputation management tool.
To set it up, please go to Social Analytics > Web Buzz Monitoring > Settings and specify the keywords you are interested in, being sure to enclose them in quotation marks in most cases. Try not to be too broad; for instance type “widgets Cleveland” instead of “widgets” if you are not interested in what people in England are saying about widgets. To use Web Buzz as a reputation management tool, enter your company name and the brand names and you’ll get all the most recent Google blog entries and forum articles where the specified keywords were mentioned. You will be amazed by the number of resources you find that can help you earn backlinks and new business.