Resolution refers to the number of dots per inch (DPI) for printed images, or pixels per inch (PPI) for screen based images, and their clarity and sharpness. When providing images to us for your graphic design project, 300DPI resolution is preferred for printing. Anything less than 200DPI is not suitable for printing as the image will appear fuzzy or pixelated. For images that will be view on monitors and websites however, the standard PPI is 72PPI. If you are unsure, we are more than happy check the images you would like to use in your project for suitability. PMS, or Pantone Matching System, is a standardised colour reproduction system that allows you to select colours to ensure consistency across multiple print runs. If in doubt, we can advise you on the best printing method to use depending on your desired outcome, budget, timeline and quantity required.