In most cases we try to match the existing color of the sole. Adding color incorporates into the lift colors matching the upper or part of the upper. (see picture gallery). This works well on athletic shoes and dress shoes. This is used more in higher lifts to minimize the appearance of the lift itself. This is more effective in light colored soles, as the lighter colors tend to be more noticeable. Black and darker colors are less noticeable and, in most cases, don’t require color but can be more attractive if the color matches part of the shoe.