You can check a brand’s website or our Wear It Kind Brand Directory to see if brands have published a stance against live lamb cutting or even a commitment to phase out wool free from lamb cutting in the next years. If you can’t find any of that, it is best to ask the brand directly! If the brand does not publicly speak out against lamb cutting or has no reliable certification in place (such as Responsible Wool Standard (RWS), NATIVA and ZQ Merino or equivalent) ask them to make a commitment to go certified lamb cutting-free by signing our petition and/or by writing to them directly.  We want brands to commit to reliable wool certifications and to communicate their decision publicly in order to send a clear signal to the Australian wool industry to produce live lamb cutting-free.