To protect your business and customers, you should adopt EMV-enabled readers as soon as possible. Although not all issued cards are 100% chip ready, their use is growing. Chip cards are harder to counterfeit, which means customers are at a lower risk of fraud. In 2015, the rules governing who is liable in cases of in-store credit card fraud shifted from the credit card companies to businesses that don’t adopt the EMV-reading standard. So you’ll be liable for a counterfeit purchase if it’s made using a chip card, but if your business uses EMV readers, your risk in counterfeit cases is reduced. It’s a win-win!