Reputation is built on a consistent message. Your company’s positioning communication is its image across various channels. In an age of multiple marketing channels, it is important to control and monitor your marketing message and to constantly align it based on your positioning strategy. Prospects will be more likely to remember your offer if your company is clearly differentiated from the competition in a way that is attractive to them. Having a unique positioning communication and spreading that message consistently across various channels will help you build market awareness immensely.