We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested. To improve our website in order to better serve you. To allow us to better service you in responding to your customer service requests. To administer a contest, promotion, survey or other site feature. To send periodic emails regarding your order or other products and services.