There’s no easy answer when it comes to marketing your modern business. It depends on a lot of factors, including your budget, your target audience, and your overall marketing goals. For some businesses, organic methods (like search engine optimisation -SEO, and social media) are the best way to reach their audience.
Others may find that they need to supplement their organic efforts with paid methods (like Google AdWords or Facebook ads) to get the attention of their target market.
So, deciding between paid or organic methods depends on your specific situation. If you’re on a tight budget, you might want to focus on organic methods that are free or low-cost.
If you’re in a hurry to generate leads and sales, paid methods can be a good option. Ultimately, the best approach is to experiment and see what works best for your business.
Many local businesses use a combination of paid advertising and SEO services in their marketing campaigns.