Establishing a process is an advantage when you perform keyword research for your SEO strategy. Here’s a keyword research flow you steal for your website: 1. Make a list of significant keywords or relevant topics about your business. 2. Identify keywords or phrases that you deemed as relevant and useful to rank for in SERPs. 3. Analyse how search intent affects keywords 4. Research search terms related to your topic.  5. Use keyword research tools to help you generate the most popular keywords.