Outsourcing your marketing is a more cost-effective and versatile approach to amplifying your impact compared to hiring a single marketing manager (usually with a salary around $90,000+ per year). For one thing, you get access to an entire team of professionals — project manager, designer, copywriter, developer, videographer — not just a single skillset. With a full team, you can access a suite of deliverables that extend far beyond the capabilities of one person, such as website updates, blog posts, video content, and proactive social media management. Furthermore, agency contracts provide an added layer of flexibility and security — if it doesn’t work out, it’s far simpler to terminate an agency contract than it is to fire someone in-house. This arrangement not only maximises your marketing budget but also adapts to your evolving needs. In the end, an agency partnership is a strategic move to increase visibility, engagement, and ultimately, impact!