Customer data platform (CDP) and master data management (MDM) are both data management technologies, but they serve different purposes. MDM is focused on creating a single source of truth for critical business data, while CDP is focused on creating a unified view of customer data to support customer interactions and experiences. MDM is typically used for back-office functions, while CDP is used for customer-facing activities. Here’s a brief summary of what makes CDP different from MDM: Aspect Master Data Management (MDM) Customer Data Platform (CDP) Goal Creating a “single source of truth” for business data Consolidating and unifying customer data from multiple sources Data Sources Structured data from internal systems Structured and unstructured data from multiple sources Data Management Focuses on data quality, governance, and consistency Focuses on data processing, segmentation, and personalization Usage Back-office functions (finance, supply chain, etc.) Customer-facing activities (marketing, sales, customer service)