B&me CLUB is a subscription aimed primarily at business customers who make numerous stays at B&B HOTELS. The B&me loyalty program, completely free of charge, is created to reward all customers who book on hotelbb.com and/or through the B&B HOTELS app. The customer can be a member of both, but it is important to know that the advantages of the 2 programs are not cumulative. Each time an online booking is made , the B&me CLUB member must decide which program is more convenient to use according to the advantage he/she wants to enjoy, for example, by choosing a B&me rate, the B&me CLUB member does not accumulate points and cannot enjoy breakfast with the B&me CLUB rate.