Data is collected and stored on our website using Bing Ads technologies, from which user profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have reached our website via adverts from Bing Ads. If you reach our website via such an advert, a cookie is placed on your computer. A Bing UET tag is integrated on our website. This is a code that is used in conjunction with the cookie to store some non-personal data about the use of the website. This includes, among other things, the time spent on the website, which areas of the website were accessed and which ad the user used to access the website. Information about your identity is not recorded.
The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website as well as the processing of this data by deactivating the setting of cookies. This may limit the functionality of the website under certain circumstances.
In addition, Microsoft may be able to track your usage behaviour across several of your electronic devices through so-called cross-device tracking and is therefore able to display personalised advertising on or in Microsoft websites and apps. You can deactivate this behaviour at http://choice.microsoft.com/de-de/opt-out.
You can find more information about Bing’s analytics services on the Bing Ads website ( https://help.bingads.microsoft.com/#apex/3/de/53056/2 ). You can find more information on data protection at Microsoft and Bing in Microsoft’s privacy policy ( https://privacy.microsoft.com/de-de/privacystatement ).