Instagram reel is a platform where individuals share their creative videos in a broader Instagram network and help them build a community worldwide. The business goal of IG reels is:  Grow the number of users Build a stronger creator network  Complete with Tiktok or other short video apps  Increase the time spent on Instagram  The top three success metrics:  1. Usage Metrics;  An increasing number of average daily users of IG reels, Average time spent on IG reels per week  2. Community Metrics: number of creators greater than 150k followers  3. Counter Metrics: reel feature is not impacting the other features of the Instagram