While GEO shows promise, it has some limitations: 1) We lack long-term data to confirm its effectiveness. 2) The AI landscape is constantly evolving, which means today's strategies may need adjusting tomorrow. 3) LLMs are built to change slowly, so GEO strategies might take a while to work. 4) There's no guarantee that your company name or website link will be provided in AI-generated responses, even if your content influenced the answer. 5) The relationship between traditional search rankings and AI content selection is complex and varies between different AI systems.