What is it: Pigment Benefits/Key Features: Inorganic, high-purity pigment. NOTE: We don't use naturally-mined Iron Oxides as they're notorious for unethical mining and for containing trace heavy metals like lead. The Iron Oxides that we use are synthetically made in France which means they're ethically produced and produced in a way that guarantees them to be heavy metal free. Which products is it found in: The Neutrals Eyeshadows, The Mascara, The Zero Waste Mascara, Eyeliner, Tinted Lip Balm