For SaaS companies looking to build their reputation as industry thought leaders, proactive content creation is key.
Taking part in industry-wide initiatives, such as blog posts or podcasts discussing current trends and developments, will inform decision makers of the company’s expertise.
A good place to start is by focusing on what decision makers are searching for when they’re googling for answers. For example, providing data-driven proposals with transparent insights, concisely explaining the latest industry innovations, or offering detailed explanations about how different kinds of software can help them save on costs can help guide decision makers towards a successful outcome.
Additionally, providing case studies and customer service stories that give decision makers the confidence to invest in the product can help establish credibility and trust.
Communication with media outlets ensures that the company gains visibility and recognition, which will help decision makers identify them when searching for an answer.
Finally, providing free resources on relevant topics, such as webinars or white papers that discuss best practices and solutions to common industry problems, can increase engagement and will show decision makers that the SaaS company has experience tackling complex issues.