Sunless tanners, like Sunright Insta Glow, use dihydroxyacetone (or DHA), which interacts with the proteins in the outermost lay- er of the skin. This is the layer of skin that is constantly shedding. Therefore, the tan will shed with it. Facial skin is more prone to physical abrasion or exfoliation through frequent washing. This can result in the tan fading more quickly on the face than other areas of the body that are not exposed to these conditions.