Here are some trends to expect in the ambassador marketing scene:
Under the new normal, promotional events will take the form of pop-up shops, drive-ins, and virtual or online events.
There will be heightened symptom screening as well as health and safety training.
Companies will integrate TikTok and other video-based, user-generated content creation apps into their marketing strategies.
Brands will rely more heavily on automated software solutions to implement and get positive results from their ambassador programs.