Flip over your watch to see the back of the apple watch 2. Press and hold the band release button one at a time. Then slide your band across to remove it on both sides 3. If the band does not move, press the band release button again and make sure you are holding it down 4. Make sure that the black interior is facing you and the alligator is on the exterior 5. Make sure that the silver attachment points are secure on the apple watch case.