There are a few URL structures webmasters can employ to target a particular country with their websites. They include using a country code top-level domain (ccTLD), a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely.nnSearch engines may interpret each different URL structure slightly differently, so each technique has its pros and cons — including the resources required to implement and maintain them. Before choosing the right structure for you, it’s worth looking into more details about each option.