Many people hear the word marketing and think it is a synonym for advertising or sales. But ads and sales are just one tactical component of the marketing process. Marketing really is the process of determining the needs and wants of customers and delivering the desired benefits more effectively and efficiently than competitors to achieve organizational goals. Marketing can be seen in action every day, in products and services customers love, ads on the television or the Web, promotions, end of aisle displays in grocery stores, promo e-mails, mailings, targeted ads, marketing is everywhere.