While Snapchat isn’t as popular as Facebook or Instagram, it’s still one of the most popular social media platforms, especially among Generation Z and millennial users in the United States. Since 2018, there’s been a gradual increase in the number of daily active users. According to statistics shared by Snapchat, their users open their app more than 20 times per day on average. What’s more, according to data shared by Hootsuite and We Are Social, the potential audience that can be reached by means of ads on Snapchat add up to almost 500 million.