We’re happy to hear that you’re running Google Search Ads already. They are certainly an effective way to leap-frog the competition and get in front of potential customers looking for exactly the products and services that you offer. The only problem though is that if you ever get tired of paying for advertising, all the traffic to your website will dry up in an instant. Search Engine Optimization on the other hand is an investment into your website. Because as it gets better, over time you rank higher and in turn get more and more qualified visitors to your website all for free. The money invested can continue to reap returns many times years into the future. That’s why we rather recommend that even if you’re running Google Search Ads, you also consider working on your SEO for the long term.