Web page load time or website load time is how long it takes for a webpage or website to fully load and appear on the screen. This includes all the content of the site like text, images, and videos. This speed or load time depends on various factors, like file sizes, page type, website server or host, and ad plugins or widgets. A survey done by Unbounce in 2019 revealed that almost 70% of web visitors admit that the website loading time impacts their willingness to be a buyer of ecommerce. This factor of loading time has been an important ranking factor for websites after Google’s shift to mobile-first indexing.