Advertising on Google is a great way to target your potential customers with speed, accuracy and relative ease - but only when done well! A successful Google Ads campaign should expect to see clickthrough rates of 3% - 8% and the conversion success rate of Google Ads can be expected to be between 2% - 5%. Of course, this is dependant on many factors such as your product/service, landing pages, wider marketing strategy (and much more!), but in my experience these metrics are fairly typical.