Organic Search Engine traffic is vital to the success of any business today. It is through SEO that organic traffic can be generated directly to your website, which essentially comes from sources that are unpaid via search engines like Google, Yahoo, or Bing.
On top of being the most ideal source to generate organic traffic, SEO is important due to the following reasons:
93% of internet users use search engines for a variety of searches
75% of internet users aren�t fond of scrolling to get to a certain page
2.80% of internet users prefer clicking on organic results