Visibility scores are created based on the position of ranked keywords and search volume. The score is calculated for each keyword that is ranked in the top 30 on SERPs, but given the variability, there’s no simple answer to this question.
For each of the proprietary metrics I outlined above, you can be sure of two things:
A 0% score means you’re not ranking high enough for any of your target keywords to generate organic traffic.
An SEO visibility score of 100% means that you rank at the top of page 1 for all of your target keywords.
Even with slightly different algorithms and normal SERP turbulence, it’s rare for a site to score above the mid-40s for non-branded keywords on any of these visibility scales.
Our philosophy at Victorious is that generic industry benchmarks are too broad to create a strategic roadmap for a campaign. We prefer a direct comparison of your visibility against your competitors.