Data-driven organizations collect huge volumes of data over time. Much of this data is, in effect, feedback that provides insight into what customers like and don’t like. This information is useful for quick wins, but it can also be the basis for long-term improvements. With so much data, it’s easier to spot patterns as they emerge and identify gaps in the products or services you offer. Design new products or transform existing offerings based on the data you’ve collected and drive growth as a result.