Yes! OneSignal allows marketers to include an "Unsubscribe" or "Opt-out" link in their email and push notification messages. This enables recipients to easily opt out of future communications.
When a user opts out through the provided mechanism, OneSignal can automatically process the opt-out request and ensures that the user's contact information is removed from future marketing campaigns.
You can also configure your mobile messaging to send confirmation messages to users who opt out, reassuring them that their request has been received and processed. Additionally, you may wish to send follow-up feedback messages to users to provide reasons for their opt-out, providing valuable insights to businesses.
By using these features, marketers can maintain regulatory compliance and build trust with their audience while managing their customer communication effectively.