Brand gating is nearly impossible on Amazon. We have seen two situations work: either a) the brand has a long documented history of counterfeits being sold on Amazon, and the product goes on the skin or in the body of consumers (so fake product could be very dangerous to consumers), or b) the brand is a very strategic brand to someone senior in Amazon so special considerations are offered during 1P vendor negotiations (Apple and Nike are two such strategic brands that got limited gating from Amazon). If your brand fits the first scenario, you can apply through Brand Registry to be considered for gating — if you are approved, it’s important to understand that gating by Amazon’s definition often means removing the ability of additional sellers from adding their offers to your products, but does not include removal of existing sellers who already had offers on your listings. If your products do not meet either of these two aforementioned criteria, brand gating on Amazon is a highly unrealistic goal for any brand.