As a design agency, we understand the importance of aligning the design systems we create with our clients' brand guidelines. To ensure this, we take a holistic approach.
1.
We conduct extensive research about the organizations and the brands, including understanding the brand philosophy, reviewing existing brand guidelines, conducting user research to know the target audience and their interactions with brand touch points.
2.
To ensure the design system aligns with the brand guidelines, we involve the client in the design process early on. We provide routine updates and seek feedback to ensure that the design system aligns with their brand principles.
3.
We do a thorough assessment of the brand’s guidelines, including color palettes, typography, and other style elements to establish design rules and principles that are consistent with the brand image. We also collaborate with the organization’s internal marketing teams for getting accurate information.
4.
Throughout the design system implementation process, we conduct regular check-ins to ensure that the design system is still aligned with the client's brand and changes, if any, are reflected in the design system.