Although there are many manufacturers that cover a variety of retail and integrator sales channels, product quality, features and pricing are still the driving critera for increased projection screen sales. The general pricing matrix that most follow is that  a good projection screen equates to roughly 1/3 to ½ of the cost of a projector.  Comparative features include the screen’s ability to provide clear color reproduction, contrast and a level of brightness that is suitable to the environment in which it will be used. Equally important is the product’s overall flawless quality and reliability as well as included features such as IR/RF and Ethernet controls  along with other accessories.