While it’s difficult to know for sure, there are a few signals that indicate TikTok is not declining in popularity. The social media platform may have shown signs of decreasing in popularity after the cooling period following the surge in TikTok downloads at the height of the COVID-19 pandemic. But TikTok downloads are once again on an upward trend in the second half of 2023.
TikTok downloads aren’t the only measure of success. The TikTok app is growing fast compared to other platforms, reaching more than one billion TikTok users worldwide faster than many other apps, and marketers are increasingly using the app for its excellent ROI.