Most business citation directories are free listings. This means that the market is saturated with listing directories both free and paid and you could get lost in the noise. However, a Google Maps citation can help your business get found in the 3-pack map listing and over all increasing your business listing visibility. Google Maps citations are beneficial to your local SEO marketing efforts because it boosts not only your local business authority, but also can provide an authoritative backlink to your website. When listed properly with targeted keywords it can increase your relevance and visibility.