The first thing to consider is the quality of the denim. If it's not great or didn't undergo a proper color treatment, your jeans will most likely end up fading in the long run. Consider getting premium quality denim that lasts more than a few washes, and that doesn't require washing that often —exactly like our jeans. Second, when washing your jeans make sure to turn them inside out, use cold water, and select a gentle rinse cycle. Wash clothing that is similarly colored and made of the same materials to prevent damage and garments from picking up different hues. And never use bleach or other chemicals: they'll affect the composition of your jeans.