The main differences between Wayfair and Joss & Main are: Business model - Wayfair is a large online marketplace with millions of 3rd party seller listings; Joss & Main curates products from a smaller group of suppliers Pricing - Joss & Main is consistently lower priced across comparable items Selection - Wayfair offers a vast selection across all home categories; Joss & Main focuses specifically on furniture and decor Brands - Wayfair features premium designer brands; Joss & Main offers undiscovered brands and private labels Customer base - Wayfair serves all demographics; Joss & Main targets value-conscious bargain hunters