GENIAL DAY pads is engineered to help with menstrual discomfort. Menstrual discomfort can be caused by various reasons: by hormones, by immune system or when wearing low quality non-organic pads. The clean materials, breathable bottom layer and natural tourmaline contained in the FAR-IR Anion strip can help with eliminating heat, odor, skin irritation, it can improve microcirculation therefor it can eliminate menstrual discomfort.Some women also claim less cramps when using menstrual cup too.