E-tailing and e-commerce are related concepts, but they have distinct differences. Here are the key differences between the two: Scope: E-tailing, short for electronic retailing, primarily focuses on the business-to-consumer (B2C) segment, which involves selling retail goods on the internet. On the other hand, e-commerce encompasses a broader range of activities, including B2C, business-to-business (B2B), consumer-to-consumer (C2C), direct-to-consumer (D2C), and consumer-to-business (C2B) markets.
Definition: E-tailing refers to the specific activities related to selling retail products and services on the internet. E-commerce, however, refers to a wider set of activities that include selling retail products on the internet, electronic financial services like online transfers or transactions, management of online supply chains, and more.
Markets: The United States is the largest market for e-tailing, while China is the largest market for e-commerce.
Business Models: E-tailing is a part of e-commerce, and e-commerce is a part of digital commerce. E-tailing is a narrower concept than e-commerce, which can also include financial transactions, shipping, marketing, and other essential elements of the customer experience modern shoppers are used to. In summary, e-tailing is focused on selling retail goods on the internet, while e-commerce covers a broader range of transactions and activities conducted electronically on the internet. E-tailing is a part of e-commerce, and the two concepts are related but distinct.