Advanced flows include all additional flows outside of your initial Life Cycle Flows. This is part of our ongoing service for our existing clients. We believe in continually adding additional flows that enhance your email marketing strategy.  That includes flows we might build to leverage your technology stack. For example, if you have a loyalty program, we will add another 3-5 flows to improve the performance of that program. Or maybe you have a product review software that we could use to collect data and use it to segment your customers. Other new flows might include updated iterations of some existing flows. For example, a Cart Abandonment Flow might have 3-5 different versions. Your different buyer persona will receive personalized messages to boost conversion rates.