Change management should begin as soon as you recognize the need for a change. No set rule defines when change management needs to happen. But change is likely to arise in a number of circumstances that may need a change management response.
Here are some examples of scenarios when change management is needed.
Underperformance: If your organization isn’t equipped to withstand a constant cycle of change, it’s likely underperforming. Change will be needed to adapt your company so it can remain competitive in the market.
Inefficiency: If your organization is stuck on traditional ways of doing things, it may be left behind. For example, if your competition has undergone digital transformation but you’re still shuffling papers in your file cabinets, you’re likely to fall behind quickly.
New technology: A new tool may emerge that can help you become more efficient. If you adopt this new tool, you’ll likely have to train your team on how to use it. Other changes in your processes and workflows may also be necessary.
Novel opportunity: New markets may arise and, with them, new business opportunities may present themselves. Your organization may need to change its products and services or its market approach to take advantage of these opportunities.