Yes, Facebook marketing can be profitable for many. To make more of an impact with your Facebook marketing, consider using custom audiences. Facebook custom audiences are refined lists of people who have expressed interests in your content and business. Using this type of targeting can help you minimize how much you spend on ads and maximize your ROI. You can create a custom audience based on website traffic or content engagement. Successfully research your customers to understand their wants, needs, desires, and values and target appropriate people to increase your Facebook marketing profitability.