Behavioral analytics is a subset of data analytics. It is the analysis of online and mobile customer behavior to develop predictive models that can be used to make better business decisions. These analytics are used in marketing, sales, operations, finance, and customer service to predict customer behavior and future value.
Behavioral data is any data that describes a user's activity on a website. This includes their location, browsing history, search queries, purchases, social media interactions, and more. Behavioral data can be aggregated across large groups of users and then analyzed to see common behavior patterns.