While the terms custom trade show display and portable trade show display are not mutually exclusive, typically a portable display is a standard product where the frame is a prefabricated structure and the graphics are custom printed and added to the frame to complete the portable display package. Most portable displays are shippable with UPS and Fed Ex as package shipments and can be carried/wheeled into the trade show by the exhibitor. Most portable displays are going to pack into tote bags or plastic shipping cases with wheels and are typically simple enough for the exhibitor to set up on their own without hiring additional labor. The overwhelming majority of 10x10 booths utilize portable displays and most 10x20 booths use portable displays as well. However, some exhibitors prefer to upgrade to a custom exhibit for a 10x20 space. Once an exhibitor moves into the 20x20 and larger spaces, custom trade show exhibits are the norm. Custom trade show displays are unique and designed from scratch specifically with the exhibitor’s product or service in mind. Godfrey Group provides free 3D design renderings for custom exhibits. Custom exhibits typically ship in wooden crates that must ship by freight trucks and loaded/offloaded with fork-lifts. There are certainly exceptions to these typical situations and we have produced many custom 10x10 trade show displays and vice versa we have produced 20x20 displays that are designed to pack down to shipping cases instead of crates. Our Account Managers will be glad to discuss your trade show exhibiting needs with you and recommend a standard portable or a custom trade show display to fit your needs.