Pay-per-click or PPC Ads can be an effective way to drive new patients to a practice if done properly. The reason for it is that you don't need to have a high SEO ranking, or been in business for a certain amount of time or anything like that in order to play. If you are willing to pay for the clicks, you are in the game. For new practices without a lot of history or brand recognition, this can be an effective way to create some awareness and get some new patients. Check out our blog if you want more details on PPC ads and how to use them properly.