Definitely White  hat SEO is best. The SEO industry is constantly trying to find a way to improve the quality of search results. In recent years, the white hat SEO service has become more and more popular. This is due to its effectiveness in improving search engine rankings for specific keywords. White hat SEO is based on the fact that an SEO firm can use different techniques to improve their search engine rankings. These techniques are known as white hat because they are not against any laws or regulations and they can be used without any risks or legal consequences. They are also called “black hat” because they do not use these techniques but rather break them by using unethical methods such as stuffing keywords into a page and then hiding it from Google’s indexing algorithm.