Determining the right budget for PPC advertising depends on various factors, including your business goals, industry, competition, and available resources. Here are some considerations:
Set realistic goals: Define what you want to achieve through PPC advertising, such as lead generation, sales, or brand awareness. Your budget should align with these goals.
Consider your industry: Some industries have higher competition and more expensive keywords, which may require a larger budget to achieve desired results.
Test and optimize: Start with a manageable budget and monitor it.