Firstly, the About Us page plays a vital role in creating a foundation of credibility and likeability that encourage potential customers to take action - buy your product. Secondly, the About Us page also creates a human touch to your business. By incorporating information about your people on the About Us page - attaching faces, names, and bios to your product and services - you are reassuring customers that decent people are working behind the brand’s solution. Lastly, the About Us page helps customers narrow their options and determine if they will shop from you.