Black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually do not obey search engines guidelines. Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models