A colour shift from computer screen to prints usually indicates that your monitor is not calibrated correctly, and often you don’t realize this until it’s too late!
As photographers ourselves we understand how important colour is; we want our digital images to be replicated exactly the same on paper. Part of our goal is to educate, and demystify the world of colour!
Perhaps the most important difference between digital and physical image is that a computer screen is backlit, while a print is viewed with reflected light. This means that generally, prints will come out darker than what you see on your monitor.
To ensure you’re always seeing your images how we are, we’re more than happy to assist you in calibrating your monitor; just come along and see us in store so we can provide you with our x-rite calibration system.
If you don’t want to calibrate your monitor, consulting with us and viewing your photos on our screens in-store is the best way to ensure your photos come out how just as you envision they will.