At the Summit International Awards, we are committed to recognizing outstanding achievements in various categories of marketing and creative work. However, there are instances where you might notice that there is no Bronze, Silver, or Gold award given in a particular category. This occurrence is not unusual and is the result of several factors that influence the judging process.
Score Distribution: Awards are determined by score ranges. If scores cluster closely within a lower range, followed by a significant gap and then a few exceptionally high scores, it can lead to multiple Bronzes and Golds, but no Silver.
Minimum Standard: Occasionally, an entry may not meet the minimum standard required for a Gold award due to various factors like quality or innovation.
Creativity Fluctuations: In some years, creativity levels in specific categories may not reach the usual high standards, resulting in no Gold awards or even zero awards in a category.
High Competition: Categories with numerous entries can have multiple awards across all levels (Gold, Silver, Bronze) due to intense competition and varying scores.