Google Analytics provides valuable insights into how visitors interact with your website and can help you optimise its performance. With the data from Google Analytics, you can discover: • Visitor demographics – Learn the age, gender, location, language spoken and more about your site’s visitors so you can tailor content to their preferences. • Keywords that generate traffic – Track which search terms are used most commonly to find your website, so you know where to focus SEO efforts. • Popular pages on your site – Monitor page visits and time spent on each page to identify trends and see what content resonates best with readers. • Referral sources – See which websites are generating the most referrals to yours and adjust your marketing strategies accordingly. • Conversion rates – Measure the effectiveness of campaigns, marketing tactics and website features to maximize ROI. With the information provided by Google Analytics, you can make data-driven decisions that will help ensure the success of your site and drive more traffic and conversions. Make sure to use all the available tools at your disposal to get the most out of this powerful tool. The insights you gain could be invaluable for improving user experience and optimising your overall Single Page website performance.