- Only 0.63% of internet users click on the second page of results when searching on Google (source of information). An SEO-optimised website is no longer a luxury, but a necessity. On-page SEO, as well as technical SEO, is the basis that makes a website technically proper, fast, attractive, and structured around the keywords identified for a specific business niche. This allows you to be discovered by Google (and other search engines) and appear as an answer in the search results queue when a target user searches online for services or products related to your business. On page SEO ensures that website pages are targeted for inclusion in search engine archives, but it does not guarantee a top position in the results queues. External SEO is necessary to rank in the top 10 of Google for relevant keywords.