The short answer is to increase your web naming options. With .COM nearing its 30th birthday, many of the best and most valuable domain names have already been registered. This has long been a frustration for business owners, forcing them to make up names for their businesses just to ﬁnd an available domain name.
With the introduction of new gTLDs, you have a fresh chance to get the domain name you really want. Because many of the new domain extensions are speciﬁc to particular industries, interests or locations, your web address can now tell people exactly what you do (or where you do it). This makes the new domains easy to remember and you easier to ﬁnd online.