Without a redirected 301 process, an error message would pop up on the previous website once it was clicked on. To avoid this, companies use the 301 redirect to take people over to their new website. Once the old uniform resource locator is clicked on, it will redirect the search to the new website. This is a seamless process, and the user should not even realize the process which took place. This is what a 301 redirect is.
The importance of using these redirects should be apparent for any online business. If you update or overhaul your website and customers are then unable to locate it, then all the time and money you spent on that process will be worthless. A 301 redirect makes sure customers can still access your website, even if they do not realize the URL has changed.
This is an important part of conducting business online successfully. That's because it ensures you will not lose out on customers due to them being unable to locate your website. What the 301 redirect is, is showing your company’s website has permanently moved URLs, and making sure it is still easily accessible.