As a major job creator, the ecommerce industry has a massive impact on the labor market. There are 980,160 people employed in the ecommerce industry in the U.S. as of 2023. Amazon, the world’s largest ecommerce company, had 1.6 million employees in 2021. Here are some other ways the ecommerce industry impacts the labor market: Automation: Ecommerce has led to increased automation in order fulfillment, reducing the need for manual labor and warehousing. Shifting skill requirements: Demand is growing for skills related to digital marketing, data analysis and website development. Decline in traditional retail jobs: As more consumers shop online, this reduces job openings for sales associates, cashiers and store managers. A growing gig economy: More workers are taking on freelance or contract work as warehouse associates, digital marketers and flexible delivery drivers.