Many business owners are confused when it comes to paid and organic social media. Organic social media is any post that goes out without a paid promotion. The likes, comments, shares and clicks associated with this post are known as “organic social media engagement.” Paid social media is any post that is “boosted” or set up as a paid promotion. We want to use both of these methods to maximize the reach and engagement of your posts. In recent years, organic reach and engagement have been significantly reduced. This new “pay-to-play” world can make it hard for small businesses to know which posts to boost. Our agency can clear this confusion and get your business on a fast track to success.