Here are some guidelines for healthcare sales reps to build strong relationships with providers while being ethical and compliant: Be transparent: Disclose any potential conflicts of interest, and avoid any activities that could be perceived as influencing medical decision-making. This includes providing gifts or entertainment of excessive value, or making misleading or unsubstantiated claims about your products or services. Provide value: Focus on educating healthcare providers about your products or services in a way that is relevant to their practice and their patients' needs. Be prepared to answer their questions and provide them with evidence-based information. Respect their time: Be mindful of healthcare providers' busy schedules and avoid making excessive demands on their time. Schedule appointments in advance and be prompt for meetings. Build trust: Be honest and reliable in your interactions with healthcare providers. Follow through on your commitments and be responsive to their needs.