Money is not the only form of compensation that influencers can receive for their work. Again, the type of compensation can depend on the influencer you are working with, and your budget. Other types of compensation include discounts, commissions on sales, or free products/services! Most influencers prefer to get compensated with money because they can’t all survive off of A&W gift cards or a lifetime supply of whitestrips, but again, all influencers are different. Interestingly enough, the SOCE found that there is a significant gap between the perceived price brands expect to pay and the price influencers expect to earn. Knowing what influencers expect to earn and adjusting your prices accordingly can save your brand a considerable amount. For example, marketers often assign costs that are up to 13 times the actual amount influencers charge. A marketer might expect to pay $345 for a sponsored blog post, while the typical influencer only charges $238.