The internet is busy with millions of websites vying for your target audience's attention. One way to stand out and show that you're different is to customize your home on the web: your website. Because many WordPress website owners stick with starter themes right out of the box, customizing yours can help your site stand out from your competitors. Moreover, with a custom WordPress theme, it's easier to showcase your brand's personality, add lead generation features, and improve your website's speed and performance.