The StartUps have completed the seed phase, raised their first financial capital and are now in the start-up phase. In the seed phase (i.e. early financing phase), capital is necessary to implement the development of the business idea and to assess whether the product is feasible on the market. All of this is recorded in the business plan.   Start-up phase: The start-up phase is initiated by the company’s foundation and includes the completion of a market-ready product as well as the subsequent rollout. Here the focus is on the design of sales and production possibilities as well as the implementation of marketing campaigns.   (Further information: https://www.gruenderszene.de/lexikon/begriffe/startup)