The US FDA decision, authorizing IQOS to be marketed in the US with reduced exposure information encourages Philip Morris International to continue its mission of replacing cigarettes with science-based, smoke-free products applying its responsible marketing practices.
The marketing practices of Philip Morris International must always adhere to the following four core principles:
1) PMI only markets and sells its products to adult smokers.
2) PMI warns consumers about the health effects of its products.
3) PMI’s marketing is honest, transparent and accurate.
4) PMI respects the law.