Through Digital marketing strategies, your business will attract those customers who are already in the market searching for your products or services. Digital marketing strategies like Google Ads/pay-per-click marketing can show your business right on top of Google Searches when people search about you from their smartphones or laptops.
Digital Marketing methods are effective and measurable. You can keep track of your ad campaign's performance and modify them as and when required to meet your long and short-term business goals. It allows you to track how many people visit your site, people who take relevant action like calling your business or submitting a lead form, people who make a purchase, etc.