The rules affecting placement of web sites in search engines, notably in Google, evolve continually. Sites that rely on outdated methods will eventually plummet when those methods catch up with them. Chickens come home to roost. You'll want to update your search engine optimization strategy and focus more on content marketing, PR, and cross-channel marketing to be effective. Your activity will need to be strategically planned and wisely led. The sooner the better, because the longer you go without doing, the harder it will be to stop the slide. Your MadPipe Digital Ecologist will provide the leadership your brand needs to regain your position.