There are a few key metrics you can use to measure the success of your PR efforts, including: - media placements (i.e., how many times your business was featured in the press) - reach (i.e., how many people saw or heard about your media placements) - social media engagement (i.e., how many people liked, shared, or commented on your posts about your media placements) - website traffic (i.e., how many people visited your website as a result of your media placements) - sales (i.e., how many sales or leads you generated as a result of your media placements) Keep in mind that PR is a long-term game - it can take months or even years to build up relationships with journalists and influencers, so don't expect results overnight.