Brazilian Butt Lift surgery has increased in popularity in the last ten years partly because of several popular, young celebrities have reportedly had this procedure. Very few celebrities have spoken openly about having this procedure, but the results are often quite dramatic, making it easy to speculate about the possibility they have undergone BBL. The most famous name that has led to speculation is Kim Kardashian, who has the tell-tale wide hips, large buttocks and very small (snatched) waist.
The rise in celebrities reportedly having this procedure has created more public awareness about BBL surgery. This has led to more people realising they are able to have this surgery to address their own individual concerns. Surgeons have also shown that they are able to create bespoke results, and that not every BBL needs to have the dramatic results which many people associate with the BBL procedure.