For B2B organizations, customer insights derived from AI help them understand who their business customers are and assess what support is needed to help them grow. Consider a platform organization that works with small and medium-sized businesses (SMBs). Customer insights are valuable in helping sales reps identify the right SMBs to onboard onto their platform, shape the messages that will resonate with those SMBs, understand the specific needs of those SMBs, and nurture the relationship over time.