Setupad is a programmatic advertising solution that helps publishers implement header bidding wrappers, which in turn connect the publisher’s ad inventory to more than 28 supply-side platforms (SSPs). The result is increased and more transparent competition among buyers for the publisher’s inventory, resulting in better advertising revenue.Setupad guarantees a 30% increase over Google AdSense and AdX when implemented according to recommendations. It also claims that some of its publishing partners have seen an up to a 300% increase in ad revenues as a result of implementing its header bidding solution.Setupad was founded in 2015 with a mission to make complex programmatic adtech accessible to publishers without dedicated IT or AdOps teams. And it appears to have achieved an impressive measure of success in this objective, going by the numbers they’ve shared publicly. According to information available on their site, they’ve grown from a base of 100 publishing partners in 2017 to more than 520 in 2021.This success can be attributed in large part to the rich advertising background of its two co-founders — Toms Panders and Povilas Goberis — who both bring with them a collective experience of more than two decades in the adtech space. Toms worked for nearly a decade in management and leadership roles for advertising consultants across Europe, while Povilas worked as a technical manager in various leading European adtech firms.