Tactical and Topical advertising is a fancy term, but it has existed in the industry for more than decades. Taking Amul as a buttery example for their exciting work on creating illustrations around current affairs and trends, Tactical and Topical advertising is happening from the early years of digital advertising. As digital advertising and social media marketing platforms offer momentary opportunities to capture the latest trends, Tactical and Topical advertising has gained more momentum in recent years as compared to before. It is as simple as taking a jibe on the political decision or hyping the classy trends as memes around the web.