Many areas of law are very competitive when fighting for market share and gaining new leads. One of the most challenging areas of legal practice is criminal defense law. Many criminal defense lawyers will probably relate to one or several of these points.
By the end of this article, you’ll have several marketing strategies to execute in your criminal defense marketing and business development tool belt to bring more potential clients into your law firm. Some of these methods are more conventional and others can be clumped together as internet or digital marketing. However, digital marketing is virtually endless, so we’ll break down the different methods prospective clients can find your legal practice online–and why it’s crucial.