SEO can assist people in locating your website when they use search engines such as Google and Bing. Local SEO can assist individuals in your region in finding your store when they search for items that you sell. For instance, if you have a mobile shop and someone searches for “furniture store in Cairo,” local SEO can assist you show up in their search results. This will aid you in reaching out to more local customers. SEO can help you reach out to a broader audience online, while local SEO can help you connect with more local customers.