Each franchisee will receive a marketing starter pack consisting of a strategic pre- launch marketing plan. This marketing program is custom designed to each individual studio. Pilates HQ has a strategic marketing campaign that is designed to drive new customers into your studio along with customisable templates and marketing artwork. HQ is responsible for the ‘global’ marketing campaigns emphasising brand awareness and program innovation. Each Franchisee is responsible for their individual studio marketing strategies and social media sites using guidelines supplied by our marketing team.