Traditional business ideas can also come from identifying a social need but the difference between a social enterprise and a traditional business is the motivation of the entrepreneur. The primary motivation for a traditional entrepreneur is more-often-than-not a desire to make money whereas a social entrepreneur is driven fist and foremost by a passion to solve a social problem. Setting up as a business or using market principles (i.e. selling products or services) is used as a mechanism to solve the social or environmental problems they seek to impact.