Yes, Zapier offers a free plan that’s perfect for simple, single-step automations. But when it comes to advanced workflows, higher task volumes, or multi-step Zaps, the paid plans are absolutely worth the investment. The time and headaches you save by automating repetitive processes far outweigh the cost—Zapier quickly pays for itself. At That Automation Agency, we specialise in designing workflows that not only automate effectively but also minimize costs, ensuring you’re not running 5 steps when 1 will do the job just as well. Efficient, streamlined, and cost-conscious—that’s the way we automate. Return on Time, and Return on Investment.