Many businesses and companies rely on assets to be profitable. This doesn’t just include money and stocks, but also a company’s equipment that is needed to manufacture a product or offer a service – equipment, machines, and vehicles (physical assets). Asset data and information also count toward a company’s assets (digital assets). To make the most out of these assets, they need to be properly managed. This is done by tracking all activity surrounding an asset throughout its lifecycle, including the purchase, maintenance, runtimes, locations, and repairs. Asset management can be done thanks to an asset manager or digital asset management solutions.