Certain cigar brands that we carry are price controlled by the manufacturer and we are not allowed to offer a discount lest we lose the availability of that cigar. This price control is to ensure that the cigar retains it's status and to ensure that the retailer is able to make a profit on the cigar so that he or she recommends that cigar to customers more than others with lower profit margins. Since we are bound by this price control, we are unable to offer a price discount on the cigar. However, we are able to offer great deals on free bonus items to add more value. You will see many of our high end price-controlled cigars come with high-end bonus items that many other cigar companies do not offer, like high end table top lighters, premium sampler packs, and free shipping, or a combination of all three.