Given the ever-increasing competition from both physical and virtual retailers, businesses are more than ever pressed to achieve and maintain differentiation. Parking can be one way of achieving this. Unavailability of easily available and safe space to park vehicles can discourage customers to a great extent and prove rather advantageous for a competitor who provides this facility. To give customers a hassle-free experience and gain an undeniable competitive advantage, retailers should provide a parking facility where possible. It can be further enhanced by coupling services such as valet and car wash. Such facilities can prove quite useful in increasing footsteps, improving loyalty, and amplifying sales.