Content syndication refers to the distribution of original content to third party websites or print publications. Writers and brands typically offer their content, at little to no cost, to syndication networks. Those networks then aggregate the content to the websites on behalf of the writer, for free or a low cost-per-click. The advantage to their writer is that it is a quick way to broaden their reach and grow their audience. While this is enticing, it also means that the writer has very little control over where their content is republished. Alternatively, content licensing refers to a formal agreement between a publisher and a third party who pays for specific rights to republish a piece of content. As a writer, allowing the publisher to retain the rights to your content keeps it exclusive and ensures that it’s redistribution (if allowed) ensures that it will reach a targeted audience.