The ones with pictures, illustrations, and videos get the most engagement—basically, visual content. You can see the proof in the different social media KPIs you’ll be monitoring. You see, people are highly visual creatures. It’s easier for us to learn and absorb content by seeing pictures or illustrations about them. What’s more, we easily retain this information for days and months to come. So if you have leads who decide to visit your website at a later time, they’ll easily remember it because of your catchy illustrations and whatnot. Most businesses nowadays incorporate catchy illustrations, graphs, pictures, etc. in their write-ups to stir the interest of their target audience. Still, it’s important to create a good mix of texts and images for your social media content to get better leads that will soon be converted into customers.