According to some coupon and discount statistics, the coupon-processing industry in the US is estimated to be worth more than $100 million. Just in 2016, 307 billion coupons were distributed in the US, and in 2020, online coupons were redeemed by 142.3 million people. As the trends are shifting, shoppers of all ages turn to online shopping, and the figures in the digital coupons market are expected to grow even more.