Flexi-Hex Air is a great alternative to bubble wrap for fragile items commonly shipped via ecommerce: candles, houseware, cosmetics, bottles, electronics, and more.
The product ships flat, making it so much more efficient to ship than standard bubble wrap. It then expands to fit around your goods. Note that the top and bottom of Flexi-Hex Air is open, so you may need packaging paper to provide top and bottom level cushioning, depending on how you arrange and package your goods.