Ayurveda (n) is India's 5,000+ year old system of traditional medicine. Ayurvedic (adj) references Ayurveda.When we say we formulate using Ayurvedic principles, we mean:We  personalized formulas for your unique skin and hair. Ayurveda is all about treating you as an individual. That's why many of our products are available in different formulas for different skin types - personalization is everything!Our products are gentle. Ayurveda tells us that harsh ingredients are not a good idea. That's why our facial washes and shampoos leave you feeling fresh + clean but never stripped. It's also why we refuse to use many popular conventional ingredients that are known to cause irritation.Our products balance your skin's natural oil production. Ayurveda tells us that oil is king. Your skin and hair need balanced oil production to be their happiest + healthiest. Our products help oily skin types regulate their natural oil production, help combo skin find balance, and provide lasting nourishment for dry skin.Our products promote circulation of blood and lymph. Ayurveda tells us that the health of the skin are directly related to the health of the circulatory and lymphatic systems. That's why we use many ingredients that boost healthy circulation at skin's surface.We use powerful herbs native to India. Ayurveda has long used herbs to promote balance in the body. That's why you'll find many unique herbal ingredients in our formulas.Since we also use and love safe synthetic ingredients, our formulas aren't traditional, but they do borrow from the Ayurvedic tradition.