While cable customers can fast-forward commercials without even recognizing the advertiser, Over-The-Top ads are generally unskippable. We often see completion rates of 95 percent and up as a result. CTV ad breaks are also shorter than TV commercials, so viewers have to stick around if they don't want to miss any of their show. Thus, Connected TV advertising in Salisbury has a more engaged audience that is likely to be more receptive to your message.
We can also target a demographic that makes sense for the specific services you offer. For instance, approximately 24 percent of all CTV viewers are between the ages of 25 and 34. If this is your target audience, we'll serve your ad exclusively to this audience to optimize the value of your ad spend. We can also use a viewer's gender, household income, and even internet search history to put your business in front of people who are likely to be interested in it.
VOD ads allow you to customize the geographic scope of your campaign as well. While traditional commercials must target a Designated Metropolitan Area, we can reach out to a particular ZIP code or the entire state of Maryland if you like. Furthermore, we can retarget prospective customers who have seen one of your ads with online follow-ups as a reminder of what you have to offer. Best of all, our live reporting dashboard offers 24/7 access to important analytics such as dayparts and device delivery data that you can use to make your CTV advertising in Salisbury even better. TV networks can't tell you anything about the performance of a traditional spot.