Programmatic ad tech companies provide access to the highly automated process of buying or selling programmatic ad inventory. Apart from the technology, (which is obviously a major plus), there are a lot of other advantages for working with a programmatic ad tech provider. Ad tech is complex and it changes fast.
Working with a trusted partner provides a wealth of knowledge and expertise to draw from, so you don’t need to focus on every aspect of the ecosystem or even implement it. This can help you to avoid potential pitfalls, as well as giving you the benefit of working with established partnerships and networks developed to maximize your outcomes. Working with a programmatic ad tech company (like Publift) also provides other benefits such as ad optimization, consolidated reporting, brand safety, training and much more through our award-winning Fuse platform.