Direct payday loans are a great way to get the funds you need for an emergency expense, like paying your rent before it's due. They have the essential purpose of helping applicants who find themselves short on funds between pay dates. These direct lenders are designed so that you can get your money back in full by next month's salary date.
But they may not be ideal for people with longer-term financial problems because these types of loans typically have high-interest rates and low minimums. It makes them hard to afford and cause you serious money issues with the payday lender otherwise!
The Financial Conduct Authority (FCA) has put new regulations in place to ensure that the practices of some direct payday lenders are not excessive. You can check it in the financial services register. If you're not sure of interest rates, considering any payday loan alternative will be good.