Once we’ve narrowed the applications down to our 10 incredible finalists, we want to make sure they each get as much exposure as possible, which is why we include the voting period. By publicizing this process, the goal is to get the names and work of these organizations in front of our millions of members, including ambassadors. Last year, we found that voting inspired the WW network to engage with each finalist, learn about their incredible work, and even become supporters of each organization!