To send bulk SMS to students, Universities can integrate 360 SMS from app exchange as it's a perfect Salesforce higher education mass texting solution. It provides various bulk messaging routines that allow universities to communicate easily with students, faculty, and staff at scale, helping to keep everyone informed and engaged. Universities can create custom lists by applying filters and logic to send bulk messages through List Views. Besides, Universities can also send bulk messages to existing campaign members and add new members if required. More importantly, they can also connect with millions in one go using Salesforce reports. This way, they do not have to send messages to students in batches.