It is critical to utilize language that is appropriate for your audience and purpose while writing. Inappropriate language might jeopardize your credibility, undercut your argument, or alienate your audience. Language becomes inappropriate when it violates norms, conventions, or rules of grammar and syntax. For example, using profanity in writing is inappropriate because it insults people's intelligence and detracts from the message you are trying to send. Also, terminology that is outdated or not commonly used can be considered inappropriate language. For example, writing about "updating" your Facebook profile when Facebook updates its site would be considered inaccurate and inappropriate. Language becomes inappropriate when it is discriminatory or harmful. For example, writing about "favorable treatment for A's and B's" when applying for jobs will likely get you rejected because this is discrimination based on gender. Using language that stigmatizes groups of people such as racism and sexism is also considered inappropriate. Finally, language becomes inappropriate when it is misleading.