Search Engine Optimization (SEO) is one of the most important digital marketing tactics that you should consider when you are building your online web presence. It is important to understand what SEO is. SEO is a process to optimize a website for search engines as well as users. The goal main is to get more visitors from search engines to your website to get more traffic, visits, and eventually sales. SEO helps you find customers online by making it easier for people to find your website via search engines like Google, Bing, and Yahoo.