We practice effective non-animal ways to ensure the safety of cosmetic products. Our Maybelline labs carry out testing using reconstructed skin (L’Oréal’s EpiSkin), which is created with human skin cells to mimic real skin. That way, we can effectively test all our products before they’re applied to your skin EpiSkin isn’t the only non-animal method Maybelline uses – we also use digital tools and toxicology modelling amongst others.