Instant win games, a form of gamification marketing refers to the incorporation of gaming elements into the user experience in order to influence customer behaviors. By including instant win games in digital promotions, brands can gain valuable consumer registration data and in return provide rewards to customers through gamification.
Digital promotions that include gamification increase consumer engagement by triggering human emotions. Gamification creates an enjoyable, exciting experience for the customer that incentivize consumer action.
Instant Win Games are a great example of a short-term form of gamification marketing. These games are placed at key consumer touch-points and incentivize the desired behavior - whether it’s in-app participation, ratings and reviews, or making purchases. It is important that prizing and the chance of winning are kept close to the customer. A high chance of winning increases consumer participation and the desired behavior.