If you want to differentiate yourself from other popular brand partnerships, creativity and innovation are key. Review the creator’s previous collaborations and think about how you can stand out. You can lean on the creator’s expertise as they have a grasp on what resonates with their audience and will have interesting content ideas, but don’t be afraid to think outside the box too.
If you’re looking to connect with a new audience, consider creators within that niche. For example, if you’re building a video game brand for Gen Z gamers, consider working with a metaverse content creator.