AA pay per click consultant is responsible for managing and executing PPC advertising campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Their responsibilities may include: . Keyword Search and Selection . Ad Copywriting and Creative Creation . Bid Management and Budget Allocation . Performance Monitoring and Analysis . Testing and Optimization Using A/B . Campaign Strategy Formulation . Client Communication and Reporting . Keeping Up with Industry Trends and Platform Changes Is Necessary to Ensure Effective Advertising