Medical practices that claim and optimize their Business Profile on Google are deemed more credible and accessible. Consider your Google My Business profile a durable intellectual property asset that provides your business with a significant competitive advantage in an increasingly intelligent world. Google Search is developing GMB more and more. It is where you have a good measure of content control. Consider it a broker of consumer relationships and customer experiences. Patients seek to know the integrity, trust, and quality of clinical care of a medical practice before ever making contact. Your GMB listing is vital to creating a strong online presence. It may be the most important thing you do so that people can find you in online search.