In our article we mention various methods of measuring brand performance or so-called KPI's. These will differ depending on the business you're in or the business stage you're in. Most frequently when looking at business growth, it means measuring different numeral statistics such as:
Number of clients/users/customers/returning customers. These all signal to the quality of the product and marketing or sales efforts and can be a great KPI.
MRR - Monthly Recurring Revenue. For startups that aren't mature and set specific goals, MRR is a great way of measuring business growth month by month. ARR or Annual Recurring Revenue is equally important KPI;
Increased sales. Here the point is not to take into account short term success brought by discounts or campaigns, but rather a 6-month period or 1 year period of successful conversions.