A notable instance from my career is the pivotal role Gjyri Helén Werp played in reviving major magazine brands during her 17 years as Executive Editor. Brands that faced a significant decline in readership, and through a strategic overhaul of their digital presence and content strategy, achieved a remarkable turnaround. Her efforts led to a substantial increase in online engagement, a growing subscriber base, and new biz. Another key example is the communication strategy developed for Oslo Høyre. This strategy was instrumental in their victory in the 2023 elections. It focused on clear, impactful messaging and targeted use of digital platforms, which resonated strongly with the electorate and significantly contributed to the party’s success.