No, you do not need to opt-in. If you have already made 3 or more orders with us, you will automatically be enrolled into the new VIP program when it launches. If you have yet to make your third purchase, you will be enrolled after that order is processed and shipped. While it’s not essential for membership of the program, you’ll need to subscribe to Lovehoney emails (if you haven’t already!) to receive all VIP rewards and alerts.