There are numerous ways I'll show a logo design to a client, and much of it depends on how hands on the client has chosen to be, and also at what stage we are with the logo design project. In some cases the logo idea I will show to my client will be quite rough, and probably in sketch format. In other cases, I'll have created a more polished version of the logo in Illustrator, and will show that logo to the client. It also depends on the client on how I will present my logo design ideas, as some people are able to visualise rough sketches, whereas some people need more of a realistic mock-up to be able to see what my intentions are. The final presentation of a company logo, to my client, is usually in the format of Logo Guidelines Poster, which you can see an example here: Company Logo Guidelines Poster But again, the final presentation is dependant on what the client has actually asked for in relation to final deliverables and digital assets. There's rarely just one way I'll show a logo to a client, and I'll try my best to tailor it specifically in each instance.