A customer portal is a secure hub on your ecommerce website that gives your customers easy access to all relevant information about their business with you. Customer portals can contain a variety of different features depending on your business, including invoices, account and billing information, access to support features or a knowledge base, options to swap products, and more. For subscription services, who interact with their customers on a recurring basis, customer portals are especially important. When built effectively, these tools have the ability to facilitate stronger merchant and customer relationships, increasing customer satisfaction and brand loyalty.