When it comes to choosing between custom and platform-based development, there is no one-size-fits-all answer. Each approach has its peculiarities. Custom marketplace development: You get a one-of-the-kind solution fully tailored to your ideas and requirements. It’s not a problem to extend and modify the solution with new features or functional modules. With properly chosen architecture, the solution can serve any number of simultaneous users without hitches and delays. The development stage is long as everything must be built from scratch. Platform-based marketplace development: A platform provides the core functionality, which significantly reduces development time and speeds up time to market. Still, a platform might have customization limitations that won’t allow you to realize all the planned features. A platform is fee-based.