To design a digital marketing strategy, you need to have knowledge and expertise in all the areas of an organization but as it is not possible to have all the knowledge and expertise in one person you should make a team of area heads or experts to ask their advice or opinion to make a more productive marketing strategy. Must ensure that the team is as small as possible, as more opinions might lead to chaos and doubts. All the team members should be also accountable to ensure that the details related to marketing strategy remains within the inner circle to avoid getting into the competitors’ ears.