The modern customer is well-informed and well-versed in using a variety of media. Businesses, then, require a multi-channel marketing strategy that provides a seamless experience across all customer contact points.  An in-house team would mean going through a hiring and recruitment process for activities that take time to add value to your business. Also, it means deviating from your key business functions. It is best to trust digital marketing experts in Calgary, saving time and cost to drive business innovation.