Aside from the general trends that move in and out of TikTok videos on a regular basis, brands should pay attention to user and consumer trends as they pertain to engaging with brands and businesses. Some of these trends include:
TikTok as a search engine. TikTok users use the social media platform to discover new products based on the latest trends.
Users want meaningful relationships with brands. It’s not enough to “set it and forget it.” Social media is a two way street. Listen and engage with your audience on TikTok.
Relatable content wins. Put real faces at the forefront of your TikTok videos, whether it’s customers, influential TikTok creators, your founder, or staff.