Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines utilizes algorithms that determine which webpages hold the most relevance in search results, and those pages are ranked highest among the search results.
Using SEO strategies, such as keywords, meta descriptions, and links, your optimized content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.