Sending messages pre- or post-event is a great way to interact with your donors; however, you don’t want to over communicate. Outside of the event date, we recommend sending no more than one message per day.
Be strategic about when you send your pre-event messages – in general, messages should be sent between the hours of 9am and 9pm.
When it comes to event messaging, less is more. Use messages to communicate key parts of the event, such as the appeal moment or silent auction closing, but do not continuously message throughout the event. If your guests receive too many messages, they will opt-out, and this will create confusion when payment links are sent at the end of the event. As a rule of thumb, aim for no more than 3 custom messages per event.