Protecting data in the cloud involves a combination of technical measures and best practices. Encryption is paramount, ensuring data is inaccessible to unauthorized users. Strong authentication mechanisms, like multi-factor authentication (MFA), significantly reduce the risk of unauthorized access. Implementing strict access control policies and training employees on security protocols are essential steps. Additionally, organizations should avoid storing sensitive information in the cloud when possible, read user agreements carefully, and establish comprehensive cloud governance policies to safeguard their data effectively.