Follow the below tactics to make your WordPress site better and more appealing,
Pick a responsive design that looks good on phones and computers.
Choose colors and fonts that are nice to look at, and use good-quality pictures and videos.
Make it easy for users to find things by organizing your menus and not putting too much stuff on the page.
Write exciting headlines and break up big paragraphs.
Also, make sure your site loads fast.
Keep your content helpful and update your site regularly.