Whether you’re a large enterprise or a startup, a CRM solution is indispensable for selling products, providing services, or communicating with customers. Storing customer profiles in one place and keeping them easily accessible, CRM helps you make data-driven decisions, optimize sales and marketing workflows, and ensure customer satisfaction. It’s clear that smaller companies can view CRM as unnecessary spending, but with the current abundance of affordable CRM offers with per-user fees, startups and small businesses don’t have to spend a fortune to ensure customer success.