Joe Goldberg is the main character of the Netflix series "You." He is portrayed by actor Penn Badgley. Joe is a highly intelligent and seemingly charming individual who works as a bookstore manager. However, beneath his affable facade, Joe harbors a deeply disturbed and obsessive nature. He becomes infatuated with various women he encounters and develops an intense desire to possess and control them, often using manipulation, stalking, and even violence to achieve his goals. Joe's character is complex and morally ambiguous, as his actions and thought processes blur the line between love and obsession. The series delves into Joe's psyche, providing a chilling exploration of his motivations and the consequences of his actions.