There are several ways in which to distribute Seabreeze through the coat. Apply it diluted in water as instructed on the label straight after shampooing while the coat is still wet. It is a product that is not rinsed out, so once applied you simply dry as you would normally. You can use a sponge and they sponge it liberally through the coat ensuring you reach every inch of the coat and penetrate right down to the skin. Dilute required amount in an applicator bottle (squeeze bottle) shake well, then pour from head to toe. For larger dogs use this same method with a larger jug. You can distribute through coat by either using a hydro bath by placing the correct amount to the tank.