In this digital world, most of us are quick to pay extra or hit "skip this ad" whenever possible. This has been the downfall of the TV commercial, and it's hard to say where we go from here.
There's no denying that commercials can be provocative, humorous, heartwarming, and thought-provoking if done right. We might be streaming ad-free these days, but maybe there are a few more surprises yet for the future of TV advertising.