Hair damaged is caused by many factors, but mostly happens when the hair is losing its essential components: protein, water, minerals, and lipids. Most retail hair treatments only promise to restore protein and moisture to the hair (albeit temporarily), but with Oway Rebuilding Treatment, you will be able to provide long-lasting results by rebuilding the hair from the inside out and repairing ALL its components. Shine Elasticity Hydration Remineralization Body + Structure Cuticle Repair Strength + Energy Resistance to Further Breakage