PPC agencies typically charge various rates and use a single or combo pricing model. The most common pricing models are a monthly fee, hourly, or a percentage of total ad spend. The rate of our competitors is around $100-$250 per hour, or depending on the degree of ad spend; they would charge 12-30% of the total ad spend. Techna follows a mix of the monthly fee and hourly rate models. Techna’s PPC management is packaged into a monthly fee so that you can expect consistency. Our PPC management services start at $400 per month (depending on your business objectives), while any work done outside of the scope, such as design work for a landing page, is done with an estimate at our hourly rate.