Careers today often rely on building a strong and persuasive personal brand, yet self-promotion can be uncomfortable for some people. A few tips can help you brand yourself the right way. In addition to promoting your achievements, share how hard you work, express gratitude for those who supported you, or mention an area in which you still need to improve. This can prevent you from coming across as too self-centered or arrogant.
Using your platform to boost other people is another good strategy—and they’ll likely reciprocate by showcasing your work as well. Recalling the larger purpose of your work can help you navigate others’ difficult opinions and propel you forward.