Apple and Samsung are leading the way in making their tech products more sustainable. Apple aims to achieve a 100% carbon-neutral supply chain and product line by 2030. They have already incorporated recycled rare earth elements and other recycled materials into their devices. Samsung's goals include making their devices more energy efficient and incorporating recycled resin into 50% of their plastic parts by 2030. Both companies are investing in research and development to improve materials recovery and recycling processes.