An acquisition plan is a tool used by businesses to map out the steps they will take to acquire new customers. The plan may include research on potential target markets, as well as strategies for outreach and advertising. Depending on the business, the acquisition plan may also include a budget for customer acquisition efforts. The aim of the acquisition plan is to provide a roadmap for acquiring new customers in a way that is efficient and cost-effective. By developing a well-thought-out acquisition plan, businesses can increase their chances of success in the marketplace.