In any business, returning customers are always welcome and the reason why they come back to you is that they are engaged in what you are offering. Engaged customers are vital to any growing business and will support the new products and services you offer.
Engagement translates into repeated visits and more sales while you reduce the amount of money spent on marketing. The savings can afterward be used to load dollars into your customers’ cards. With each purchase they make with the card, they are helping you further reduce the operating costs associated with payment processing.