Magento and Shopify are both popular eCommerce platforms. When comparing Magento vs Shopify, there are some differences. In terms of marketing features, Magento is a better choice due to Shopify's limitations in SEO. However, Shopify offers a wider range of themes for customization. Magento is more flexible and has more payment gateways, but it is also more difficult to use and requires expertise. Additionally, unlike Shopify, Magento has an open-source option.