SMTOWN is basically Disneyland for KPOP lovers. It’s a KPOP hotspot where groups under S.M. Entertainment like EXO, NCT, Red Velvet and Shinee perform on a regular basis. The first floor is the welcome area, whereas you can buy the merchandise of your favourite groups on the second floor. The third floor is the S.M Studio and the fourth floor is the SUM Café and Market. The fifth and sixth floors have the SUM Theatre which displays different posters of concerts and plays.