No, no, no!
Of course results matter. You need to be good at your work. You need to be on top of your game.
“However…”
(Of course, there is a “However” or a “But”!)
However, my argument is that in addition to doing a great job, in addition to the results you deliver, there is something else that is of at least equal (and perhaps more) importance than just the results. This is making your clients fall in love with working with you.
In other words, I’m not saying that you can do worse or bad work. That’s not acceptable for anyone! I’m saying you need to do more in addition to the work itself per se, to supplement your normal work–with this extra part not focusing on the direct results itself, but in the process and the how you work. And that is the focus of the course.