Start with a sleek, easy-to-navigate website. Include a blog as an avenue for your content management. In addition to your website, create a strong social media presence, which is typically cheap and easy to manage. Make sure to also look at review sites to manage your reputation. Lastly, start an email marketing campaign. You can ask for new customer’s emails in order to register for your loyalty program. Email marketing has the highest return on investment and is a must for any small business.