Search Engine Optimization, or SEO for short, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). It is a digital marketing strategy that helps increase the organic or unpaid traffic to a website.
There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to optimizing the content and structure of a website to make it more visible and relevant to search engines. Off-page SEO, on the other hand, refers to activities done outside of the website to improve its visibility and ranking. These include link building, social media engagement, and creating informative content.
SEO is important for research because it can help make your site more visible and accessible to potential customers or clients. By improving your site's ranking on SERPs, you can increase its chances of being seen by people who are looking for information related to your business or industry. This can ultimately lead to more traffic and conversions for your business.