It is a common misconception among marketers that inclusion is solely the responsibility of HR. While HR is responsible for fostering inclusion within the organization, marketing has a vital role in serving the diverse consumer base. Many marketers are losing touch with the needs of their diverse consumers as their consumer base becomes more diverse. As a result, they miss opportunities to cater to this diversity and tap into new markets and segments. It is essential to create strategies and solutions that cater to diverse consumers to remain relevant and competitive.