Usability testing focuses on how real users interact with a product to identify any issues or areas for improvement. The objective of thisThe objective of this testing method is to understand user behavior and get qualitative feedback.
A/B testing, on the other hand, compares two versions of a product, product feature, or web page to see which one performs better based on quantitative data, like conversion rates or click-through rates. In short, usability testing helps make a product easier to use, while A/B testing helps optimize its performance.