SEO and PPC are two types of online marketing that can help you get more customers to your website. “SEO” stands for “search engine optimization,” which refers to the process of increasing the visibility of a website or webpage within search engines. This can be done by optimizing content, including keywords and meta descriptions, on your site. “PPC” stands for “pay per click,” which refers to increasing the visibility of a website or webpage through advertisements on search engines like Google or Bing.