Relevance: Attendees are more likely to become leads if they perceive your product as relevant to their needs and interests.
Value: Attendees are more likely to become leads if they perceive that your product provides value to them. This could be in the form of a free resource, a discount, or a special offer.
Engagement: If attendees are engaged with your brand and feel a connection to your mission or values, they are more likely to become leads.
Trust: They must trust your brand and feel confident in your ability to deliver on your promises.
Ease of contact: Attendees are more likely to become leads if it is easy for them to provide their contact information, such as with a QR code.
Personalization: If they feel that you have personalized your approach to them and their needs, they will become leads easier.
Follow-up: Prompt follow-up after the event, such as a personalized email or phone call might affect attendees’ decision.