Yes, we will execute your ad campaign and monitor it on an ongoing basis to ensure efficiency and effectiveness. For instance, we will work with you to set up Google Analytics to track the number of visitors from our PPC ads, how long they are staying on your website, which pages they visit, what they look at, etc. Then we can make adjustments based on that data.
We also have access to many different tools that allow us to track conversions and make sure we're driving the right kind of traffic.