In the TV series "Riverdale," Betty Cooper's main love interest is Archie Andrews' best friend, Jughead Jones. Jughead, portrayed by Cole Sprouse, is a brooding and introspective character who is also a talented writer and member of the Southside Serpents gang.
Throughout the series, Betty (played by Lili Reinhart) and Jughead's relationship develops from a close friendship to a romantic one. They go through ups and downs, facing various challenges and obstacles together. Their love story is a central focus in the show and is often referred to by fans as "Bughead."
However, it's important to note that romantic relationships in "Riverdale" can be quite dynamic, and characters may have other love interests or be involved in complex love triangles at different points in the series. The show's creators frequently introduce twists and turns to keep the audience engaged and guessing about the characters' romantic futures.