Consider placing a couple of reviews right on your homepage. If you have reviews for specific items, publish them on each product page including eye-catching star ratings. You can even add an entirely new page dedicated to housing glowing testimonials with a link in your top navigation bar. Ensure you feature them on your site in a way that works best with your offering.
There are also a number of widgets you can employ to integrate reviews instantly into your website, such as Elfsight Google Reviews and EmbedSocial. While it’s possible to link to review sites, you’re directing consumers away from your website. By integrating your reviews, you’re keeping them on your platform and taking them through the purchase funnel. Utilise your marketing channels to promote the review sites you’re looking to increase reviews on, they’ll then be pulled through onto your website via your integrations.
Top tip: If you have reviews on your site, ask your web developer to look into Schema.org Review type – adding this to your website encourages Google and other search engines to add your review/s as rich snippets within search results (and even the Google Knowledge Panel).