A Google core algorithm update typically takes one to two weeks to roll out. Although the update was released at the end of August, we’re not likely to see the full impact until mid-September. This is a global update, meaning that it will impact content in all languages and from all regions around the world. It also will affect all types of content, including web content, e-commerce listings, and even video content. Google has emphasized that this update will not focus on penalizing content or targeting specific sites. Instead, it will change the way Google’s systems assess content, with a focus on getting the highest-quality results in front of every searcher. There have also been indications that the latest Google algorithm update will affect featured snippets, Google Discover, and potentially a variety of other features. We’re not sure yet exactly how these features will be impacted. Featured snippets are the webpage excerpts that show up at the top of many search results. They are designed to provide users with a quick answer to their questions, and if your webpage ends up becoming a featured snippet, it can be hugely beneficial for your web traffic and your brand identity. Google Discover is a mobile tool that feeds users content based on their interests. It’s also a helpful tool for driving traffic to your site, particularly if your content is very timely or newsworthy. As with many of their algorithms in the past, Google plans to do periodic refreshes to this algorithm. It isn’t final yet and we may continue to see changes over the next few months – but that’s why it’s so important to remain adaptable and informed.