As demand from our customers increased for plastic formats, usually in situations where for safety or practical reasons glass isn’t an option, we decided the most ethical position to take was that of championing plastic waste as a valuable resource. From 2012, our plastic bottle range has been made with at least 50% recycled plastic, leading the UK bottled water market. Our position on supplying plastic bottles recognises that until a viable and sustainable alternative option exists (and we continue to invest here), there will be occasions where plastic packaged product is still required. We continue to strive to increase the recycled content of our bottles and mainly use recycled content from used plastic bottles. We encourage people to buy less water, but when you do choose Belu.