Different organizations have different marketing budgets. But these tips can help you build an SEO budget:Avoid cheap SEO plans: These services usually advertise themselves as cheep and have price points under $500 per month. They also tend to underdeliver (or not deliver) when it comes to promised deliverables or results. Plan for ongoing vs. one-time SEO: Search engine optimization is an ongoing strategy — a continuous investment in SEO will help your business generate a greater return on investment. So, when budgeting for SEO services, plan on an ongoing vs. one-time investment.Set SEO goals, When you understand what you want from SEO, whether more rankings or more revenue, you can use that information to find an SEO partner that aligns with your goals. Apex Infotech India, for example, is an SEO service provider focused on driving revenue for its clients.Get buy-in: Focusing on SEO services that target ROI and the bottom line can also get your company,s leadership team to approve your SEO budget. That's because everybody will have the information to know whether SEO is effective. For more information on how to budget for SEO, check out our SEO budgeting guide!