Whilst I do provide link building services for my clients, I won’t be buying (or recommending) buying links. I prefer to work with a long-term mindset, instead of focusing on short-term wins, and I think that buying links is a risky business which ultimately hurts more businesses than it helps. I’m amazed at the number of businesses that I’ve worked with, which at some point have employed an agency to build links on their behalf. Most of those links either have no value or are causing harm to their search rankings. That being said, I’m more than happy to work towards ensuring my clients are able to share their expertise with the world in an authentic way – which can have the added benefit of increasing the number of valuable links pointing to their site. There’s a big difference between doing this and buying links, something I always try to discourage anyone to do.