Yes, the right video marketing tools can help improve your search engine optimization (SEO). By optimizing your videos with relevant keywords and metadata, you can increase the chances of your videos appearing in search results and driving more traffic to your website.  Additionally, embedding videos on your website can also help keep visitors engaged, which can result in longer dwell times and lower bounce rates - both of which are positive signals to search engines and can help boost your SEO. So, if you're looking to improve your website's visibility and reach, incorporating this into your overall strategy is worth considering.