Account-based marketing, when implemented right leads to highly raised revenue, generates more focused conversions, and improved ROI. ABM campaigns are personalized and affordable, bringing alignment of the sales and marketing teams at the same time. ABM also provides consistency in the customer experience and creates stronger bonds with the current customers, it provides good cost-efficiency and opportunities for a shorter sales cycle. Overall, it's an approach that fosters data-driven decisions to deliver the best customer experience.