Marketing a book is not like marketing a service. You can’t just create a social media ad and burn your budget with it. You need to have an expert strategy in place to ensure good results. The contents of the book cannot be revealed to the public before it is published. Hence, you need to gain trust and build demand pre-launch or else your launch day will be just a holiday. Your launch day should be spent signing copies, packing them, and shipping them. To ensure that you better hire experts who know how to build demand for pre-launch bookings.