Though digital marketing is often used interchangeably with online marketing, there is a huge difference between the two. Online marketing is restricted to the traditional e-mailers, banners on website and a rudimentary CRM system to manage advertising. Digital strategy and planning is all that levelled up,plus more. Social media revolution has changed the way we consume content, and so has consumer behaviour. Search Engine Optimisation, Social Media Marketing, affliate and pay per click advertising, deep analytics, and so much more form part of the digital brand development