In Japanese, “Isobe” refers to the rocky shoreline where seaweed grows and is plentiful. The term “isobe” refers to any foods cooked with nori. “Yaki” is a method of cooking such as grilling, pan-frying, baking and broiled. The two terms together, isobeyaki, refers to cooked toasty golden mochi that is dipped in a soy mixture and wrapped in nori (dried Seaweed).