It’s difficult to answer this without also considering the cost of not having a headshot. This comes down to what kind of usage you’ll get from your headshot or by really considering what your headshot will be doing for you over the next 2-3 years.
Real Estate Agents for instance have their headshot on their website, flyers, property signage, sold stickers, social media, property listing websites.
With that kind of usage and exposure, even if you spent $1000, you could do so in the full knowledge that it will make you much more than this in future sales that would no doubt come from a trustworthy and welcoming portrait of yourself.
For others, a great headshot may be the difference between getting asked in for an interview or getting a promotion by showing you’ve the right image for the job.
In all of these cases, the relatively small cost for a professional headshot is likely to outweigh the expected returns.
With confidence we can say that we have never heard of anyone begrudging paying for a good headshot but we hear regular complaints from people who paid for a bad headshot that they couldn’t use.
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Read our blog post on headshot pricing and why they cost what they do.