Promoting a new website through PPC ads is a no-brainer, but this method does not work in the cannabis industry. Google regards marijuana and any related products and services as “dangerous,” as it abides by federal law. Any terms related to cannabis are forbidden. Advertising on social media is not allowed, either. Until cannabis is finally legalized on the federal level, these restrictions will not go away.
Although CBD businesses have no access to Google Ads, this is not a problem. CBD search engine optimization becomes their primary focus, as it allows them to attract new eyes organically. An SEO team will help you rise to the top of relevant search results, so customers looking for CBD products will see your brand. Most consumers discover products and services by Googling them, so you do not need ads to drive sales!