There’s so much more to these social platforms that a business like yours can take advantage of. With more than half of the world’s population being active on these social channels, having a strong social media strategy has now become a vital part of any business’ success. If you don’t believe it, then here’s what the numbers say:
1. 97% of online customers have used social media networks in the past month.
2. 43% of people utilize social media platforms to research things to buy.
3. 4 out of 5 LinkedIn users are business decision makers.
4. Shopping is a number one priority for 48% of users on Pinterest.
5. 130 million Instagram users click on shopping posts monthly.
6. 53% of Twitter consumers state that they have purchased a product they first read on tweets.
7. 27% of potential customers stated that they found new products to purchase through paid social media ads.
8. 58% of consumers in the U.S. reported that they have become more interested in a brand after watching it in Facebook Stories.
9. Snapchat has high potential for influencer marketing with its 210 million daily users.