There are many benefits of using Facebook to market your business. First, it has a massive audience of more than 2.89 billion users, more than any other social media network. And since Facebook’s audience spans many demographics, it isn’t hard to find your audience on the platform. Some other advantages of marketing your business on Facebook include: Content Promotion - Facebook marketing isn’t just limited to products or services. You can promote your content there, too, including blog posts and videos, helping you reach people at different points in your marketing funnel. Audience Targeting - In Facebook’s ad manager, you can create audiences based on who you want to reach. That means you can hone in on the people most likely to engage with your brand. Remarketing - With the Facebook Pixel, you can reach users who visit your website and show ads inside their Facebook feed. From there, you can entice them back to your site to re-engage with your business. Engagement - Facebook marketing is just as good at engaging existing customers as attracting new business. With some clever tactics, you can keep your audience happy, ensuring they remember and choose your brand over your competitors.