A landing page is a single page. Usually a website consists of several pages – a home page, contact page, about me or other pages. These are accessible via some kind of menu – usually a menu at the top that you can just click on. A landing page, on the other hand, is a single page, usually without a menu and possibly deviating from the standard style. Because a landing page can be used to direct the entire focus to a webinar or to a product that you want to sell or to an event or, or, or. So on a landing page, you want to direct the visitor to something, with their full 100% focus – without them getting distracted or being able to go elsewhere.