Only 1 plan would be boring, but 3 would be too much.
Our 2 plans are designed to get your SEO rankings purring in no time. The difference is the Essential plan gives you an Onsite roadmap for you to DIY while the Advanced plan lets you be King  as we implement your Onsite roadmap for you (once we're granted access, your Highness!).
However, both plans offer the same SEO secrets and outcomes.