Building a brand identity is no easy process, but really does pay off in the long run – we promise! Whether you choose to undertake this mammoth task yourself or hire an expert to do the heavy lifting, you’ll likely bear witness to at least some of the following milestones when forging your brand’s unique image:
Colour palette selection: The colours you select at the very start of your brand-building journey will have a significant influence over every other aspect of your guidelines, so choose carefully! If you choose to work with an experienced branding agency, they should be able to fill you in on the meanings and psychology behind the swatches.
Logo: Designing a logo suitable for use across your website, print, socials, stationary, and more is an all-important aspect of establishing or rebranding your business. Ensure it’s versatile, recognisable, on-brand, and, of course, in the right format!
Typography: Though frequently overlooked, your font selections are just as important as the other visual elements of your site.
Depending on your unique requirements, factors including photography, illustration, iconography, and even data visualisation might also be considered at this point!