Google ranks your website based on hundreds of criteria, but it could be broken down into 3 main categories:
1 – How technically good your website is compared to your competition across all device types.
2 – How relevant your content is compared to that of your competition
3 – How trustworthy your website is compared to your competition
In order to improve your search engine rankings, we will address the technical aspect first: technical issues are usually low-hanging fruits with a high impact on a website’s performance.
The second priority is the content of the website: in order for the search engines to understand a page of your website, they must find enough text with the right words. This is equally important for the people visiting your website; it must be clear to them that your website is relevant to the query that they just made and entice them to contact you.