Businesses can lean on tried-and-true promotional strategies, but they must innovate to remain competitive. Here are some key approaches: Data-driven insights: Analyse data on customer behaviour, preferences, and purchasing patterns. Use this data to tailor promotions to specific customer segments, optimise pricing strategies, and identify emerging trends.  Personalisation: Personalised product recommendations, targeted promotions, and customised content increase engagement and conversion rates.  Multichannel marketing: Implement cohesive, multichannel marketing campaigns to reach audiences on social media, marketplaces, email, and mobile apps.  Innovative promotions: Experiment with augmented reality try-ons, interactive quizzes, and other gamified experiences.