The benefits of video marketing for businesses are numerous. First, it allows brands to connect with their audience personally, which creates trust between the brand and its consumers. This is especially important for B2C (business-to-consumer) brands as it allows them to build relationships with their customers and encourage repeat purchases or visits. Video also builds credibility for companies by allowing them to tell stories about their products or services through authentic voices and engaging visuals — Something that can’t be replicated in text alone. It helps companies increase sales by making customers more comfortable purchasing products online or making an appointment at their brick-and-mortar location. This is especially true for younger generations who are increasingly turning toward online shopping options instead of visiting stores in person.