Cold calling is a numbers game but also an art. According to cold calling studies, an SDR might need to make between 50 cold calls (2% cold call success rate) to make a connection with a decision-maker. Cold calling is still a valuable strategy. However, it's crucial to note that the quality of the call, the preparation done beforehand, and the ability to connect and address the prospect's needs are just as important as the quantity of calls made. Your cold call strategy is integral to your outbound sales efforts, so it’s important to hone your metrics in determining how many dials your sales team needs to make.