What we mean by "safer for the people" is that: We take great care in selecting the best and safest ingredients we could find from the best farms and suppliers. We use our products every day, for ourselves, our children our family and friends. We have independent labs conduct tests (on humans only) for both effectiveness and safety. What we mean by "safer for the ocean" is that: Our ingredients are 100% bio-based and are the safest that we can find for the ocean and other aquatic habitats. We have also made a tremendous effort to create completely bio-based and plastic-free packaging with the introduction of our stick product. It is a huge challenge, but we will be continually working towards improving the sustainability and earth-friendliness of all our other packaging as well.