Emotional salary refers to the non-monetary benefits provided by companies to their employees. While salary and financial benefits are important, such as health insurance or food allowance, emotional salary has gained prominence as a differentiator in attracting and retaining talent. In Portugal, companies offer benefits such as flexible working hours (promoting work-life balance), remote working, health insurance, educational support for children, leisure spaces in the workplace, and assistance in professional training. Through the Randstad Employer Brand Research study, carried out annually, it is possible to understand which factors are most attractive to the Portuguese, but also which benefits are being offered by companies, and which are the most attractive companies to work for in Portugal.