Launching the public phase of a capital campaign is not a date on the calendar. Instead, the public phase begins when you have hit a minimum threshold—usually 80 to 90 percent—of your total campaign goal. The public phase is less about raising significant dollars and more about giving everyone a chance to participate in the campaign. Our goal in the public phase is for every donor to feel like their gift, regardless of its size, helps the campaign cross the finish line. It’s about honoring and celebrating the donor, recognizing that good stewardship is key to creating a culture of philanthropy and preparing for the next campaign.