I)The process of dividing your audience into subgroups to better target them with relevant, timely messaging II)The process of creating personalized, high-impact content for specific subgroups III)The process of sharing specific subscriber groups across business units to make your company's marketing efforts more successful IV)The process of dividing your audience into subgroups to not overwhelm or burden the system [bg_collapse view="button-green" color="#4a4949" expand_text="Show Answers" collapse_text="Hide Answers" ] I)The process of dividing your audience into subgroups to better target them with relevant, timely messaging [/bg_collapse]