In this global, high-tech, and digitised world we live in, human-centered design is one of the most powerful and sustainable competitive advantages that you can build for your company.
In a world in which big brands and startups constantly compete for people’s attention, in a competitive landscape that is more level than ever, a company culture based on human-centered design has an amplified ability to create meaningful and relevant solutions for those people’s wants and dreams.
Over the last decade, our Design Team has collaborated closely with all of PepsiCo’s functions, including Brand, Insights, Marketing, Communications, Commercialisation, and Research and Development, to observe people, collect insights, analyse data and test ideas. We turn these findings into incredible solutions that address the emotional and functional needs of people. Good Design Is for Everyone celebrates these ten years of human-centered design by PepsiCo Design + Innovation and highlights many of these solutions.