The 5 types of CRM systems are:
Lead management: A system that will help find potential customers – prospects, generate leads, maintain leads and convert them into paying customers. This type is known as lead-to-deal CRM.
Sales management: streamlining the sales process to be more efficient. This type of CRM usually manages various things related to sales, such as product catalogs, quotes and invoices, sales targets, and commission management.
Contact management: provides all the necessary tools to work with existing customers. For example, a database of names, e-mails, telephone numbers, and previous communication history.
Marketing CRM: improve marketing efficiency by segmenting existing customer database to reach individual clients with targeted offers via email, SMS, phone, messenger or social media.
Helpdesk and customer support: maintaining a high level of customer satisfaction by providing an exceptional customer service experience. For example, building communication with customers in real time via live chat.