Following an investigation by the Competition and Markets Authority (the “CMA”), Casio admitted to infringing provisions of both UK and European competition law.    According to the CMA, Casio entered into agreements with one of its most important UK resellers which stipulated that they would not advertise or sell online certain Casio products below prices specified by Casio.   The CMA found that these agreements prevented competition within the United Kingdom and/or European Union which would have ultimately led to consumers paying a higher price for the products referred to above.