PINK OIL MEANS PURE OIL.If your CBD Oil product is turning pink, it's actually a good sign! It's not the CBD that's turning pink, but the coconut oil carrier solution. Coconut Oil turns pink when the Polyphenol Oxidase enzyme is exposed to light and oxygen. Ironically, the pink color is proof your MCT Oil is of the highest quality, so it is 100% safe to use.The natural oxidation process may change the color of your product, but does not impact the active ingredient in any way. To help prevent your CBD Oil from turning pink, we recommend leaving it in your refrigerator after taking your daily dose.