There are some real benefits that Speech Analytics provides a marketing team. The main benefit is that it automates the process of filtering sales calls and picking out leads. This makes it easier and quicker to identify potential customers that are likely to convert. Another reason it’s beneficial to marketers is that it provides a deeper understanding of the customers’ interactions with the campaign. For example, marketers can identify common keywords or phrases used in interactions, and use these to inform their SEO and PPC keywords and campaigns. It also helps guide their branding efforts. Speech Analytics can also be used to improve customer experience. Calls are recorded meaning you can listen back to them and identify key points. These can be analysed and used in training so that customer service is better, and calls are more likely to convert. Discover why marketers should use Speech Analytics for inbound calls and see how to use Speech Analytics to create highly targeted audience segments in Google Analytics.