Honda has been in the business of making personal watercraft (PWC) for over 30 years. The company announced in early 2018 that it would no longer be producing PWC, citing declining sales and a desire to focus on other products.
Honda was one of the first companies to enter the PWC market back in the 1980s. Its AquaTrax line of PWC was popular among consumers and helped Honda become a major player in the industry. However, sales of PWC have been declining in recent years as buyers have shifted their attention to other activities such as wakeboarding and kayaking.
With declining sales and stiff competition from other manufacturers, Honda decided to exit the PWC market. The company will continue to support existing customers with parts and service, but will no longer produce new PWC models.