The three companies running and operating Pinnacle are Ragnarok Corporation N.V, a company coming with a Curacao license, Impyrial Holdings Ltd which comes with a Swedish license and PinBet Malta Ltd, a company with a Maltese license. The one owning Pinnacle Sports though is Pinnacle Sports Worldwide, with Mrs Paris Smith being the CEO. The management team has not been declared since 2016 after the ownership of the company changed.