First stages of activity to improve a brand’s online reputation are crucial. Stop. Take a breath and ensure that you know your timings. Collecting statistics and analytics on the initial situation will a give way to more effective and efficient evaluation later one. In depth analysis at the start paves the way for a clearer understanding of what improvements have been made.
Once you understand the landscape of the brand’s narrative, it’s time to take back control and maintain the correct story. Finding platforms, website and publications which can ensure controlled digital real estate of Google’s first pages will start to frame this narrative - and optimization of those pages will keep them higher in the ranking. Engaging with audiences effectively and promptly helps to make sure the conversation around you is balanced, while allowing the brand to show their presence and that they care about their customers.
Arguably the most important element of all of these methodologies is knowing and understanding a brand’s key message, voice and tone. Consistency is vital so that target audiences and stakeholders understand the essence of the brand itself.