Dentists can significantly improve their online presence through a comprehensive search marketing strategy. This should start with optimising their website for local search, ensuring that their practice appears in local search results and on Google Maps when potential patients search for dentists in their area. Search marketing for dentists should also focus on creating valuable content that addresses common dental concerns and questions. This could include blog posts about oral health tips, explanations of different dental procedures, and information about the latest dental technologies. Utilising social media platforms to share this content and engage with patients can further enhance online visibility and patient engagement.