Europe operates under a distinct set of rules, certifications, market standards, and regulations that govern the sale, transportation, and operation of our bikes. These factors, combined with varying duties and pricing structures associated with bringing our bikes to Europe, account for the main differences in prices.
Please read below for further explanation.
Certified and eligible for government incentives:
Europe maintains stringent regulations and certifications for electric bikes, ensuring high standards for consumer safety. SUPER73 adheres to these regulations by subjecting each new bike model to testing in accredited laboratories to meet required labelling and standards. Such tests and certifications contribute to the pricing of our bikes. Consequently, our bikes are classified as Electric Pedal Assist Cycles (EPAC) and fall into the ebike category eligible for government grants for consumers.
Prices are not always what they seem:
At first glance, prices listed on the US SUPER73 website may appear considerably lower than those displayed on the European site. In the United States, advertised prices do not include local state taxes, which can range from 0% to 13.3% (such as in California). These state taxes are added to the shopping cart.
In Europe, the displayed price already includes the Value Added Tax (VAT) on the product page. Additionally, there are various import fees and other Value Added Taxes applied to products imported into Europe.