There are different categories of influencers based on their follower count: Macro-influencers: Those with a large following, typically exceeding 100,000 followers. Micro-influencers: Individuals with a more modest following, usually ranging from 10,000 to 100,000 followers. Nano-influencers: Individuals with a smaller but highly engaged following, typically ranging from 1,000 to 10,000 followers.