Cross Culture Kombucha is a family owned and operated business, and not mass producer. There are a handful of big brands that are now ubiquitous on the supermarket shelves, and their pricing may be lower than ours. We brew our kombucha at our own facility, and we do not use a co-manufacturer for any part of our process. Our batches are very small by industrial beverage production standards, our packaging and ingredients are high quality, and we pay fair wages to our team. We also purchase our ingredients and most of our packaging from local companies. For seasonal and limited edition flavors, we prioritize purchasing from local farms. We have found that our excited consumers care about quality, taste, and about supporting growing local businesses, not only through repeat purchasing, but through referrals and promotion they take it upon themselves to do so! CCK makes a great addition to a curated collection of great quality beverages and food.