Media backdrops used for press conferences typically feature a “step and repeat” style design. A step and repeat design is where the desired logos or images are placed in an off-set, repeating pattern. This allows the logos or images to be visible on the banner regardless of where someone is standing in front of it. The step and repeat design isn’t just limited to press conference backdrops. It is also frequently used for red carpet events or conference stage backdrops as well.