B2B buyers are individuals or groups of people who purchase products or services on behalf of their businesses or organizations. These buyers are typically responsible for making purchasing decisions that will benefit their company, such as increasing efficiency, reducing costs, or improving productivity.
Business-to-business customers can be found in various roles within a company, including procurement, purchasing, operations, and management. They often have specific requirements and expectations when it comes to the products or services they are purchasing, and may require a more personalized approach compared to B2C (business-to-consumer) transactions. Effective communication, trust-building, and relationship-building are important factors in successful B2B sales.