If you have a two or three-dimensional product, the way it looks will lead to design rights that prevent others from copying the design. Initially, these design rights will be unregistered but, as long as the design is new and original, you can apply for it to be registered in the UK, EU or internationally. Successfully registering your design means that your IP rights will last longer (up to 25 years). You can apply to the Intellectual Property Office (IPO) to register a design.
It's important to note that design rights don't protect the rights over a product itself but protect the appearance of the product as a result of its shape, colours, texture or materials. For example, a floral pattern on a dining plate or dessert bowl can be protected by design rights but the bowl itself is not protected.
If someone breaches your design rights, you can decide to issue them with a Cease and desist letter.
For further information, read Design rights.