Short tail keywords have a few benefits, including the following:  They may be able to drive a significant amount of traffic to your website.   They are simple to fit into copy and adapt to online content, and  They are attractive to a broad audience.  The following are some of this strategy's drawbacks:  Because it is such a broad term, a significant portion of the visitors will arrive at your website and then depart immediately because the lack of precision indicates they could be seeking something else.  Additionally, there is greater competition to place your advertising utilizing these keywords, which increases the difficulty and cost of doing so. Because so many businesses are competing and raising their bids, short-tail CPC ads are substantially more expensive than long-tail advertisements.