Bing Ads is now Microsoft Advertising. Our new name reflects how we're growing our advertising solutions to help you reach more customers. There are no plans to rebrand any of the current API versions. The table below lists names that either have or haven't changed. For more information please see the brand announcement.
Previous NameCurrent Name Ad Preview and Diagnostic ToolAd Preview and Diagnostic Tool Bing AdsMicrosoft Advertising Bing Ads Accredited ProfessionalsBing Ads Accredited Professionals Bing Ads APIBing Ads API Bing Ads AppMicrosoft Advertising App Bing Ads Content APIBing Ads Content API Bing Ads EditorMicrosoft Advertising Editor Bing Ads FansMicrosoft Advertising Fans Bing Ads IntelligenceMicrosoft Advertising Intelligence Bing Ads PartnerMicrosoft Advertising Partner Bing Ads ScriptsMicrosoft Advertising Scripts Bing Ads SDKBing Ads SDK Bing Hotel CenterMicrosoft Hotel Center Bing Merchant CenterMicrosoft Merchant Center Bing NetworkMicrosoft Advertising Network Bing Network syndicationMicrosoft Advertising Partner sites Bing Partner AwardsMicrosoft Advertising Partner Awards Bing Partner ProgramMicrosoft Advertising Partner Program Bing Shopping CampaignsMicrosoft Shopping Campaigns Keyword PlannerKeyword Planner Hotel Price AdsHotel Price Ads Hotel APIHotel API