Existing Segments like Homeopathy, Physical Rehabilitation, Hospice and Palliative Care, Chiropractic Care and Acupuncture for Pain Control are capturing market share. Also, Selective Serotonin (Norepinephrine) Reuptake Inhibitors, a class of medications that are effective in treating depression, are used. Weight optimization for pain management in chronic pain and Osteoarthritis are finding opportunities. Similarly, new fields like Nutrition Management for Pain Management and over the counter pain management for dogs are gaining momentum.