Here are ways of incorporating call-to-action effectively in our SaaS presentation – Position your call-to-action (CTA) at the end of the presentation. That way it’s more likely to stick in the audience’s mind. Make the CTA visually striking. Use a button or a different color to make it stand out. The CTA text should be action-oriented. Provide a clear benefit in your CTA. Make sure it’s clear what the audience stands to gain by following through. Personalize the CTA to the audience or situation, if possible.