For clothing brands, a digital marketing that is part of an overall communication strategy may boost revenue by up to 18%. To name a few specific advantages of digital marketing, you can:
Synchronise brand information across all media;
Combining and using data from many parts of the company may be combined and used in marketing automation procedures.
Optimise analytical models for your budget allocation
Individualise marketing campaigns by creating a detailed profile of each consumer.
Relate each marketing moment to later sales and test it against tangible business results to determine its worth