You should follow the below stated best practices to make your title SEO friendly. An SEO friendly title will help your website rank better in SERPs, thereby increasing the total visitor count. 1. Write the title first for people 2. Keep your titles succinct and direct 3. Consider placing the keyword closer to the start 4. Try to optimize the title for as many keywords as you can 5. When using keywords in other articles, try to prevent cannibalizing them