The objective of email surveys and polls is to get into your readers' opinions. In the service industry, usually, brands roll out their surveys at-least once in a month. This helps organizations to work upon the feedback received from a monthly survey email. Other than that, a poll can be planned on an event that might have taken place around your business recently. For instance, if you have updated your website design, you may politely ask your subscribers about the feedback of the new changes. Similarly, a mailchimp survey can help you better understand the taste of your audience's preferences. You can also use it to compare your old and new services efficiently.