In the very early days of Belu we made and sold a corn based (PLA) bio-bottle with the right intentions to reduce the amount of plastic being used however the recycling industry complained of its ‘polluting’ effect on the waste process. Unless contained on the site of sale and professionally processed, bio-plastic still faces the same issues as all plastics – it won’t biodegrade fast enough to avoid causing pollution in our oceans if it isn’t processed through recycling infrastructure. Instead, we focused on maximising the use of recycled content in our packaging, to utilising smart design in order to use as little of it as possible, and to minimising the transport footprint of the materials by using only UK made raw materials.