Amazon Prime Day 2024 took place across July 16 and 17, 2024, and ended at midnight on July 17. Many deals ended then too, but these last-minute Fitbit deals are still live, for now!
The retailer announced the two-day shopping event in late-June, marking the 10th edition of Amazon's subscriber-only sale. The annual event usually spans two days early in the week, with new deals going live throughout.