Many sellers want to build a base of customers that they can contact outside Amazon. However, asking customers to sign up for a newsletter on an Amazon package insert isn’t likely to have a high conversion rate, and is likely to violate Amazon’s policy on diverting sales.
Instead, get creative and think about how to engage with customers in a way that’s easy for them while starting to build a direct relationship for you. Here are a couple of ideas:
Link your social media accounts. Amazon’s policies do not allow you to divert customers to another website to buy your product. But sharing your social media pages is okay. Buyers who are active on social media, as many people are, will find it much easier to like you on Facebook than to hand over their email address. If they enjoy your social media presence, you can mix in promotional posts on there, including a call to sign up for your newsletter.
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Embed links in QR codes. There are plenty of free and easy QR code generators that will create a scannable code for you. QR codes encode a web link into an image that can be scanned by a smartphone or tablet. By adding a QR code to your insert you will make it much easier for your customer to open your links without them having to type in a URL manually.