Avoid harsh light, shoot in the mornings and evenings when possible, though not required. Be mindful of what's in the background, that it doesn't take away from the focus of the model. Think of where the model is positioned within the photo frame. Try different angles, try facing front, or at 45 degree angles from the left to the right, or an up or down shot. A model looking directly into the camera isn't the only way to go, though in some cases they look good too. We'd recommend trying both! Avoid shooting in other stores. Consider distance when shooting: 1) Close Up 2) Mid Range 3) Long Shot. Just a starting point—sometimes they fall in between these and that can work well too. Avoid having other brands (where logos are visible) mixed in with our apparel. Branded hats in particular. Though non-branded hats are fine. No sad or angry shots, though we realize that’s obvious in this context—but had to note it just in case.