A home page is the main door through which leads and customers can start exploring your offerings. A landing page, for its part, is the page where prospects “land” when they click on your online advertisement. Unlike a home page which is a generic overview of your business, a website or ecommerce landing page contains targeted messaging that appeals to the desired prospects. In short, a landing page is designed largely with sales in mind.
Landing page design also requires more expertise compared to designing the home page. And that’s because not only is it intended for a more specific role, but that role also so happens to be the most important of them all and the reason you have the website in the first place: to convert leads into paying customers.
If you’re struggling to create a landing page that gives you the results you desire, our New Zealand digital marketing experts can design a high-converting landing page that offers a tailored experience for your site visitors.