Strategic content is proven to work and gives you a competitive advantage. Without one, your competitors will likely steal your prospective customers.
According to a recent study, “47% of buyers still view 3 to 5 pieces of content before engaging with a sales representative, companies with blogs tend to get 67% more leads than those who don’t have a blog, and inbound marketing close rates are still 8 to 10 times higher compared to those of outbound efforts.”