Product pages should be concise without omitting necessary product information. However, the ideal length depends on the item’s complexity and its target audience. If customers require extensive education on the product, provide links to supporting materials such as knowledge articles, whitepapers or a user manual to avoid cluttering the product page. Long or dense product pages are difficult to read and navigate, reducing conversion rates. Use headings, bullet points and other formatting tools to break up the text and make it easier to read.