The success of any website is determined by good quality content that sets the website apart from its competitors and delivers the right message to its customers. Content in the form of text, images, audio and video is the most effective marketing tool to acquire customers. Without clear, relevant and keyword rich content, the website has nothing to give to people who are searching for answers online. Search engines may only serve web pages to the searchers, if these have any content. Hence, it is important to have quality content to target the right audience, and engage them to take an action.