A programmatic advertising platform lets marketers and advertisers automate the purchase and management of their ad campaigns. Many programmatic platforms, such as SmartyAds, allow programmatic advertising. These platforms are available for publishers to help them find the right services and ones that meet their needs. Each element of the programmatic advertising system works to serve benefit both advertisers and publishers. Some popular platforms are demand-side platforms, supply-side platforms, ad exchange, and data management platforms.