Ageing is a natural process that begins around our mid-twenties. It’s when our body’s collagen production starts to deplete and our skin’s barrier becomes more prone to damage. Think dullness, tired eyes, fine lines and wrinkles. And while not completely avoidable, there are extrinsic factors – including stress, sun, poor diets, repetitive facial expressions and lack of sleep – that contribute to accelerated skin ageing. But it’s not all bad news. Likewise, there are preventative and protective measures that exist to combat these triggers, such as anti-ageing skincare. Anti-ageing skincare works to rejuvenate and rebuild the foundations of youthful, luminous skin by targeting visible signs of ageing on the outermost part of the complexion.