Freshly roasted coffee is like fresh warm bread with a crispy crust: it is fragrant, you want to enjoy it while it is hot, and after a while it becomes completely tasteless.
Light roasting reveals the full potential of the grain and, as if putting together a puzzle of aroma and flavor characteristics, forms the unique taste of each variety.
Freshly roasted coffee has a peak flavor in 2-3 weeks after roasting. After - the aroma and taste begin to fade, and after 2 months the coffee will look like one of the examples of the mass market.