Maybe you've heard the term before, often referred to as marketing funnels, this is primarily a term used to define a set course of desired actions for your online visitors. Marketing funnels tend to overlap with customer journey's and provide actionable events throughout the online users experience with a brand.
These can vary in objective, length of run depending on the product or service and are most commonly implemented across multiple channels with a primary focus to bring online visitors back to a brand, product or offer. They play a key role into building effective user experiences, provide critical information and often times a well planned and executed marketing funnel can produce incredible results.