When talking about customer profiling segmentation, there are two types of tools that can be helpful. As we described above, these are (1) CRM tools and (2) email marketing tools. Both of these types of software collect data from existing and potential customers, allowing you to better understand who they are, what they do, and what types of products they choose to buy. Based on this information, you are able to create segments. Here are some more tools you can explore:
CRM tools include Salesforce, AgileCRM, Hubspot, and Commence CRM, etc.
Email marketing tools include SendInBlue, GetResponse, AWeber, Omnisend, ConvertKit, etc.