An SEO company reduces its bounce rate in various ways. They actively discover keywords that correspond with search results and optimize the search engine on your site. So, when a typo appears, the client still receives the desired result. SEO companies also test the readability of your website and work on straightforward navigation while facilitating your site's compatibility with various operating systems. Finally, an SEO expert will help you organize your site’s content. They'll make your blog easy to skim if you have one (e.g., posting more videos and photos to make it easy to read through texts).