Great question! Strategic and purposeful design in the simplest terms means your website is more than just "pretty", it has brains too! When you design with a strategy in mind, you are really drilling down to your purpose and what you're trying to accomplish. A few things that go into a strategic design are: Client journey (the experience you want your potential client to have). Brand alignment and aesthetics to increase connection and clarity. Purpose and goals: Are you trying to book consults, sell things, build your mailing list, increase dog adoptions, provide info to people prior to coming into your office, etc. And...just to make it even more interesting, the purpose on one page could be different from another page. Smart SEO using connective and optimal language. Thoughtful consideration of processes, future plans, and more. Strategic design is one thing that helps to separate you from your competition. Book a chat to get rolling.