Here are some basic things you can do to make sure search engine crawlers like your content:
- Find the right keywords and incorporate them in your content well.
- Create catchy titles that would make people want to click on them. Even the higher-level headings within the content need to be creative and engaging.
- Structure your content such that it keeps the readers engaged and doesn’t cause them to bounce off your site. Use headings, short paragraphs, and images among other things.
- When you can, go for long-form content that adds value for the consumer.
- Make sure that your meta tags, URLs, and alt image tags are optimized. Also make sure that your meta tags are so creative that they make people want to learn more.
- Internally link your content so that visitors spend more and more time on your site.
- Make sure you optimize your content for mobile because that is where the majority of your customers or potential consumers are going to see it.