Instagram gathers lots of personal information for marketing, content personalization, and algorithm training. To avoid this being shared with third parties, you can restrict or disable data sharing in Instagram’s settings. Some of the data IG may collect as part of its Terms of Service includes: Account names and passwords Photos, videos, and their metadata Photo activity (tagging, liking, commenting, hashtags) Message history Friends, contact lists, and contact information Transactional data from Meta products and services Ad interactions Face recognition data Devices Other apps you use and games you play Geolocation data