When choosing a hashtag, make sure it’s simple to remember for your audience. With millions of hashtags to choose from on social media, the last thing a company wants to do is develop one that is difficult to spell or pronounce. Users are likely to misspell it, defeating the purpose of using a hashtag in the first place. Hashtags should be short, easy to say and spell, and offer users a clearer notion of the conversation or Twitter stream’s topic.