Online proofing software enables marketers to distribute assets and gather feedback and approvals efficiently. It offers a game changing upgrade from conventional, manual methods like email, printed copies, or hallway discussions. The key benefit of online proofing software lies in its ability to centralize feedback, enhancing the effectiveness and accuracy of collaboration on projects. Ideally, digital proofing software also contains a structured mediabank for existing content, enabling the team to work seamlessly with different phases in the content’s lifecycle.