Advanced Curcumin is not just different... it's better! We formulate our product with bioavailability and absorption in mind, which REQUIRES certain components that most curcumin brands don't include, or can't deliver.  95% Curcuminoids The most potent type of turmeric, with a 95% curcuminoid content for maximum support.  BioPerine A patented black pepper extract which increases absorption by up to 2000x  Coconut Oil Coconut Oil helps your body absorb all that turmeric goodness.  Vitamins C, D3 & K2 Boosted with join supporting Vitamin C, D3 and K2 (MK7) for maximum support.  Boswellia Serrata Helps to maintain joint health and flexibility. Provides cool and comfortable joint mobility.  Aloe, Rosemary, Ginger & Quercetin Contains a blend of cooling aloe & rosemary and inflammation fighting ginger & quercetin.