Right now the numbers may seem low, but the outlook for the future is positive. We are already seeing a rebound in China, as their occupancy rates have grown back to 30-35% in some provinces. 2021 is projected to be a rebound year economically and for the industry in general, as STR reports that over 50% of polled users intend to travel just as much or more once the risk is reduced.
Our industry is resilient, and maintaining careful optimism during these times can help you keep your head above water. We’ve seen rebounds after crises like 9/11 and the 2008 recession, and we believe that life after COVID-19 will be similar.