Call, text, email, or stop by in person. However, generally, these two ways are the most popular for my clients:  1) By phone. The potential client calls and we talk about their photo requirements. Here, I answer all the questions that my client has. Then, we set up a date, time, and location. I follow up with a booking confirmation email and deposit details. Once the deposit is complete we keep in touch for planning purposes. 2) From my website. The potential client visits my website, likes what they see, and fills out the contact form. I answer the form by email or by calling, whatever is the preferred channel of communication. If by email, there sometimes may be a delay in booking due to the back and forth responses. In the end, we finalize the details and the booking email and deposit process begins.