Visual quality is quite subjective. Basically, what looks good in my eyes may not look good in yours. So, the choice regarding which looks better between VA and IPS monitors often boils down to personal preference and specific needs. Moreover, both monitor types offer unique advantages and disadvantages. For example, VA displays offer deeper blacks, higher contrast ratios, better local dimming (for TVs), and are often more affordable. On the other hand, IPS displays have wider viewing angles, better color accuracy, and are less prone to color shifting.