A sales QBR (Quarterly Business Review) can take anywhere from one to three hours, depending on the depth of the review and the topics being discussed. Generally, a sales QBR should start by reviewing what worked well over the last quarter (and why), then covering any areas that could have gone better and wrapping up with planning for the upcoming quarter. A sales QBR typically focuses on goals, strategies, wins, losses, forecasting, and key performance indicators such as customer satisfaction. The meeting should be conducted in a structured format with clear objectives and an agenda to ensure that all attendees stay on track and can voice their opinions throughout. All participants need to remain engaged during a sales QBR so that everyone agrees with any decisions made or actions taken.