Absolutely. In fact, it could be argued that some of the biggest Enterprise businesses in the world have achieved their success due to their investing in Digital Marketing. Executing an effective Digital Marketing campaign results in increased brand awareness, a well-oiled digital funnel, and leads and sales that are cheaper and more efficiently produced. Simply put, an Enterprise business that combines SEO with PPC has the ability to grow globally, and exponentially.
Many Enterprise businesses think it’s best to keep digital marketing in-house. While this has worked for some businesses, the truth is that to truly get game-changing momentum, you need an entire department dedicated to Digital Marketing. This means copywriters, designers, SEO-experts, PPC-experts, high-level strategists, and all of the expensive software needed to execute the campaigns. Investing in this much takes a lot of time and even more money. This is why many Enterprise businesses prefer to outsource their Digital Marketing to an agency – who can start executing high-level digital strategies from day one.