Tone
Tone should vary slightly by audience and medium. Generally, Trevecca’s tone is friendly and welcoming. Our tone is conversational, but more formal when needed. It should never feel stuffy, overly academic, institutional or pretentious.
Sub-Messaging
For prospective students and families, Trevecca is the university that will guide students to discover and nurture their God-given callings because Trevecca is dedicated to helping students achieve their potential and adequately prepare for the future.
For faculty, administrators and staff, Trevecca is the university that mentors and pours into the lives of students because we are dedicated to being champions, collaborators, guides and teachers.
For alumni, Trevecca is the university that feels like home, providing a sense of pride and a network of friendly connections because of shared foundation, focus and ideals.
For Nashvillians, Trevecca is the university that helps people discern their callings, finish degrees and make a difference because Trevecca is committed to bettering our students, community, city and world.
For fans, Trevecca is the University that delivers a tradition of winning the “right way” and a family-friendly experience because Trevecca is an inclusive university with strong student-athlete support and a welcoming game day atmosphere.
For donors, Trevecca is the university that will use your gifts and resources to invest in the lives of students because Trevecca is committed to preparing students of all walks of life for leadership and service wherever they may be.