The brand Mother is committed to eco-friendly production and reducing its carbon footprint. For example, the 60% MOTHER capsule collection relies on the upcycling of stock and uses reusable biodegradable bags, created from recycled material, for its packaging.
On a daily basis, the brand lives up to its slogan "MOTHER Loves You" which emphasises strong values such as acceptance, unity and equality. Some of its capsule collections have helped amplify the message of humanitarian and charitable organisations (including Doctors Without Borders), to which Mother donates a portion of its revenues.