The nicotine strength for E-Liquids is something you really want to get right. Too low and you'll be craving a cigarette, and too high will make you cough. Once you find the strength for you, you really have a good chance of quitting smoking! Here's how we would match you up to a certain strength in the shops. 0mg is best if you have never smoked before, nicotine is addictive and you don't want to get addicted if you aren't already! A 3mg would usually be for 1-8 cigarettes a day, a low nicotine strength but at least has something in there. A 6mg we would usually recommend for someone smoking between 8 and 15 cigarettes a day. A good medium nicotine with room to go up or down if you need. A 12mg would be our recommendation if you are currently smoking 15 to 25 cigarettes a day. This is a stronger strength which will give a good kick. An 18mg is the strength we recommend to heavy smoker who are over around 25 a day. This is very strong and it's probably wise to start with the 12mng, even if this does apply to you. If you need any help picking a strength, pop into one of our stores in Solihull or Stratford-upon-Avon and we can given even better, tailored support.