In case you need to build a store with a smaller catalog or you are under time pressure and need to launch the store fast, you can opt for eCommerce Website Builder . Unlike open-source solutions, this IONOS proprietary platform allows you to build a store with physical or digital products, sort them out by category, has built in SEO for product pages and includes free hosting services. CSS function allows you further customization. The store is optimized for speed with CDN, while you still have to take care of the picture size to ensure easy loading of the page. The csv import assistance function allows you to organize the data you're importing to all of your products with a few clicks, without needing a developer. From a resources perspective, for a 500-product store and a properly prepared csv you can go live on your own in one day.