The ancient debate between white hat and black hat SEO has still not been decided.
White hat SEO tactics are typically organic methods aimed at improving a website’s content, and subsequently obtaining more traffic and leads.
Black hat SEO techniques often involve unorthodox tactics to get results quickly, however, they are easily identifiable if done incorrectly.
The important thing to note is that both white hat and black hat methods can get you results, but it’s about knowing exactly how to benefit the end user and rank your website higher to complement your answers to a given search query.