A brand ambassador is a person, often a long-term partner, who represents and promotes a brand through various channels and interactions. They embody the brand’s values, engage with the brand’s community, and often have a deep, ongoing relationship with the brand. Differences from Influencers: Long-term Commitment: Brand ambassadors usually have long-term contracts and deeper relationships with the brand compared to influencers who might engage in short-term, one-off collaborations. Brand Representation: Ambassadors often have a comprehensive understanding of the brand’s values and mission, acting as an extension of the company. Consistent Promotion: They consistently promote the brand across various platforms, ensuring ongoing visibility and loyalty. Broader Role: While influencers mainly create content, ambassadors may participate in events, product launches, and other brand activities.