While having an informative and engaging business website is crucial, your site needs to be discoverable. You can achieve this through on-page SEO and technical SEO methods. These tactics include everything from an image’s alt-text and meta descriptions that your visitors can see to structured data and site speed, which they can’t see. Off-page SEO strategies, such as external link building and social sharing, are also essential for ranking on search engines, and they take place off of your website.