The types of data management tools include:
Customer database management (CDM). This tool stores customer data and information that help companies optimize their marketing, sales and other business efforts.
Social media management tool. This platform finds and analyzes consumer data and insights from across different platforms.
Product information management. This tool houses and manages product information that enables the selling and marketing of a brand’s products.
Admin and financial resources management. This tool helps create budgets, monitors financial health and supports company financial procedures.