There are two steps to creating an effective pay-per-click ad. First, you have to create a compelling ad that will make people want to click on it and learn more about your product or service. Next, you need to write copy for the landing page that matches the ad, so visitors get the same message no matter which medium they use to find your website! It can take some time to get the pay-per-click marketing strategy to work for you. However, once it starts getting results, it can be a powerful way for your business to find new leads and potentially turn them into long-term customers. Contact us today so we can help you start an effective campaign!