After you have decided on the keyword or topic for your posts, it is time to assess the volume and competition of these keywords. You can do this by using the same keyword tools you used in the previous step. Ubersuggest and Ahrefs both have a “keyword difficulty” feature, which will give you a sign of how hard it is to rank for a particular keyword.
It is important to choose keywords that are not too competitive yet still have enough search volume to be worth targeting. Aim for keywords with a keyword difficulty score between 0-30 when you start blogging on Shopify.