There are five steps in the CRM process which refers to the way marketing, sales, and support teams collaborate.u003cbr /u003eu003cbr /u003eu003cstrongu003e#1 Generate Brand Awarenessu003c/strongu003eu003cbr /u003eThe first step in the CRM process is to inform them about your business. u003cstrongu003eThe marketing team is in charge of this process. u003c/strongu003eThey learn more about the target audience by researching to identify target-rich statistics. u003cbr /u003eu003cbr /u003eAfter finding more about their target audience, they u003cstrongu003esegment them into similar groups based on their demographics, behaviors, and interestsu003c/strongu003e. The CRM system then creates marketing campaigns to target those segments. You can run A/B tests, email automation, or other unique strategies for lead acquisition.u003cbr /u003eu003cbr /u003eu003cstrongu003e#2 Acquire Leadsu003c/strongu003eu003cbr /u003eThe next step is to get potential customers to learn more about business and engage with it. u003cstrongu003eThe responsibility for this step falls either on the sales or marketing teams. u003c/strongu003eu003cbr /u003eu003cbr /u003eSales teams can set up a live chat or webinar with the aim of getting potential customers to visit the company’s website. Marketing teams might offer a gift to get website visitors to share their email addresses. u003cbr /u003eu003cbr /u003eu003cstrongu003eAcquiring leads for your business is easy with the right CRM technology. u003c/strongu003eYou can get more information about your prospects from as little as having their email address.u003cbr /u003eu003cbr /u003eu003cstrongu003e#3 Convert Leads Into Customersu003c/strongu003eu003cbr /u003eThe next step is to convert the leads acquired into customers. u003cstrongu003eThe sales team can use the CRM system to gain more information about customersu003c/strongu003e, especially their purchase history. A good CRM system can help you identify what leads are interested in your product or service. u003cbr /u003eu003cbr /u003eSales teams can set criteria as attributes in their CRM’s lead scoring tools for more effective identification of the right leads that can convert into customers. u003cstrongu003eSales representatives nurture leads with the highest potential for saleu003c/strongu003e to build enough trust to convert them into customers.u003cbr /u003eu003cbr /u003eu003cstrongu003e#4 Provide High-Quality Customer Serviceu003c/strongu003eu003cbr /u003eAfter converting leads into customers, the CRM process is not yet over. u003cstrongu003eThe ultimate goal of the CRM process is to maintain long-lasting customersu003c/strongu003e. To have these repeat customers, you need to provide high-quality customer support that will keep them coming back. u003cbr /u003eu003cbr /u003eu003cstrongu003eCustomer service and product qualityu003c/strongu003e are the two biggest considerations that an individual has for returning to purchase a business that they had made a prior purchase. u003cbr /u003eu003cbr /u003eQuality customer service can win you the loyalty of your customers to your brand, while poor customer service will harm it.u003cbr /u003eu003cbr /u003eWith the CRM system in place, customer teams can access information and resources about your customers. You can use this information and resources to quickly resolve issues. This process results in an u003cstrongu003eamazing customer experience for your customers and a productive time for support teamsu003c/strongu003e.u003cbr /u003eu003cbr /u003eu003cstrongu003e#5 Upsellsu003c/strongu003eu003cbr /u003eThe final step in the CRM process is upselling. It is a great way to get customers that patronized you for a product to return for another purchase. u003cbr /u003eu003cbr /u003eCustomers usually come back to purchase products that they loved and which provided much value for them. There is another way to get customers to come back for more, and that is upselling. u003cstrongu003eUpsells are when you offer customers more expensive products than the ones they bought.u003c/strongu003eu003cbr /u003eu003cbr /u003eYou can use CRM to group customers according to the items they purchased, and upsell a target category with a more expensive and valuable product. If you did the previous four steps such as offering quality customer service, it will be easy to upsell your customers.u003cbr /u003eu003cbr /u003eBefore this step, you must have already built a u003cstrongu003estrong relationship and gained the trust of your audienceu003c/strongu003e. It will make it easier to sell. Customers that have previous positive experiences with your products are more likely to buy.