As a leader in mobile attribution and marketing analytics, Singular works with various ad networks to retrieve, attribute, and report on postback data. These ad networks need to be integrated to work, as highlighted in our guide on How to Configure Partner Settings and Postbacks
Before Singular can track installs and events for an ad network, you need to set up that network as a partner in the Attribution > Partner Configuration page. This is where you set up real-time postbacks (also known as callbacks) to let the partner know about installs and other events.
Remember that Partner configuration is a separate process from setting up a data connector for a network. A data connector pulls data from a network so you can analyze the information in Singular. Partner configuration sets up attribution tracking settings and postbacks.
In summary, a postback event provides advertisers and media sources with the information they need to properly report on and optimize ad campaigns. By working with a solution like Singular, marketers gain access to more granular performance insights that can be used to improve the ROI of their overall marketing budget.