Backlinks are still an important factor, especially when it comes to building authority in a specific field or topic. But as with our earlier advice, it is now more important to pay attention to where your backlinks come from (ie they need to be from trustworthy, authoritative and relevant sources). This goes hand in hand with everything else Google tries to focus on – delivering relevant search results which satisfy user intent. Focusing on building good, professional high quality content that satisfies specific search queries (whether that content is text, infographics, videos etc.) will help to attract links automatically.