Nicotine salts are used in e-liquids to provide better and more satisfying experiences to nicotine users, especially those who are transitioning from traditional cigarettes to vaping. As nicotine salts resemble the natural nicotine found in tobacco leaves, usage of nicotine salts provides higher nicotine concentrations in e-liquids without treating your throat with a harsh hit which is often associated with freebase nicotine. Also, as it provides a better experience for many users, this makes vaping a more effective and preferred tool for quitting smoking.