The pack includes three local businesses, their location, and basic information about the business. This simplifies the process for the customer because Google 3 pack provides them with the most fitting result based on their search instead of requiring them to scroll through a long list of results. This way, all of the basic information is right there in front of them. Gaining a place on the Google 3 pack happens through optimizing your Google My Business. This is achieved by numerous SEO tactics that you can use, such as ensuring your phrases and keywords match what a typical web searcher would use. It also helps to customize your website to your consumer’s needs. Make sure you are constantly monitoring your Google My Business listing and website to stay within the Google 3 pack.