It can be tempting to outsource writing blog posts or articles to a contractor in order to meet your content production goals. Our recommendation is that you try to produce your content in-house, even if that means you publish less frequently. High-quality content means demonstrating you have the Experience, Expertise, Authority, and Trustworthiness to win that top ranking spot in the Google search results. If your content is written by an external writer who is not a subject matter expert, it will show. Try to collaborate with internal subject matter experts: try recording a conversation with your CEO or Executive Director and using that content to create a ghost-written article for their approval.