Social media managers are very different from marketing specialists, even though they work within the same platforms and share the ultimate goal of bringing in sales for your business. While social media marketing specialists are operating within a bigger scope of business processes, planning out and launching advertising campaigns, developing brands’ social media strategy, setting abstract content goals, creating the brand’s identity and voice – social media managers are the ones executing these plans and coming up with ways to achieve those results efficiently. Social media managers are the ones in charge of developing the content schedule, creating and posting content, communicating with the audience, making sure that the posts go live on time, coming up with ways to engage your subscribers and anything else that requires their attention within your business’s social networking accounts.