Tracking cookies are used to track visitors so that, for example, advertisements displayed can be more relevant to the individual visitor. These advertisements thus become more valuable to both the visitor and the advertiser. Website tracking cookies* * Delete the cookies that do not apply to your website and add those that you have but are not yet listed. NamePosted byExpires afterPurpose NIDGoogle Analytics6 monthsRecords a unique ID that identifies the device of a returning user. The ID is used for targeted advertising. ads/ga-audiencesGoogle AnalyticsTermination of sessionUsed by Google AdWords to re-engage visitors who may convert to customers, based on the visitor's online behaviour on different websites. collectGoogle AnalyticsTermination of sessionUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks visitor across devices and marketing channels.