Social media signals are important factors in Baidu’s algorithm. Baidu considers likes, shares, and comments on popular Chinese social media platforms such as Weibo and WeChat when ranking websites in its search results. Having a strong social media presence and engaging with your audience can improve your Baidu SEO rankings. It’s important to create high-quality content that users are likely to share and engage with on social media platforms. Baidu SEO agencies can help businesses develop and implement a full social media marketing strategy to improve their Baidu SEO rankings.