To start a coffee shop business plan, you need to consider the following factors: Location: Choose a location that is convenient for potential customers and has high visibility. Target market: Identify your target market and tailor your business plan to their needs and preferences. Menu: Develop a menu that includes a variety of coffee drinks and food items that will appeal to your target market. Pricing: Set prices that are competitive and generate a sufficient profit margin. Operating costs: Estimate your operating costs, such as rent, utilities, labor and inventory. Marketing: Develop a marketing plan to reach your target market and generate awareness of your coffee shop.