Using different types of analytics in an organization enables you to inform different users at different levels. At some levels of your organization, simple KPIs or historical trends may be enough to inform their decisions, while others may need much more proactive data to create a game plan to address changing environments in their business. Let your technical team chase the high-value, more time-intensive questions with predictive and prescriptive analytics while the majority of your business users capture the low-hanging fruit from descriptive use cases.