We guarantee results, for one thing! We also work extensively with you to create an individualized program you can live with and be happy to follow for life. The program is flexible enough to fit around your lifestyle. The program is more effective than most apps and memberships you'll see out there because it's based on science, not the latest fad or hype. It's designed for long-term success rather than a "quick fix" that doesn't last. In addition, by forming a relationship with your trainer, you will have more incentive to stick with it. It's so easy to not use or cancel an app. It's harder to do that with a person who cares about you and your success!