The Ultimate Fancy LEDs are individually programmed, with each of the LEDs being chipped to be a different color at the same time. This allows the crazy patterns to change speed and length. All of which are controlled by the mobile app. You also have access to sound-activated modes and millions of static colors.
The Pro Fancy LEDs are DIY enabled, allowing custom colors much like the Ultimate Fancy LEDs, except it uses a physical remote. Unfortunately, these LEDs are not individually programmed, and therefore can only perform static colors.