Despite increasing online sales, most customers still prefer in-store shopping, per studies from Zippia and the U.S. Department of Commerce. Some reasons customers still prefer shopping in person include the following:nnBeing able to get the product right away.nnBeing able to see, touch or try on the product before buying it.nnAssistance from sales personnel.nnAvoiding shipping costs.nnHowever, the importance of e-commerce and its future is undeniable. Online sales grew 56% percent from 2019 to 2022. Taken together, this information expresses why it's crucial to have a brick-and-click model.