Content is the king and it drives your digital marketing strategy. The following are the basic steps for great content development: 1. Research your audience personas, whom you are targeting 2. Research and gather information on the topic to be written with solution-centric keyword research, competition analysis, and quora topic analysis 3. The next step is to write in a user-friendly manner using all the keywords. Long-form content, more than 1000 words generates more backlinks and rank better in Google SERP. 4. Lastly, optimize your content to make it more attractive for search engines and audiences too. Create title tags, meta descriptions to increase click-through rates and publish the content.