There are many reasons to harvest rainwater: quality of the resource; reduced appliance maintenance due to low mineral content; availability of a secure, onsite water source; and greater nutritional value for crops and gardens. Some successful rainwater harvesting businesses are growing because they make Return on Investment arguments to potential clients. Their rationale is based on the current and growing cost of utility water, the value of a rainwater harvesting system relative to other potential investments, the ability to mitigate costly stormwater effects, the quality of rainwater relative to utility water, the relative security of distributed water systems and — for a select few — the altruistic benefits.