Both content quantity and freshness are important to search engines, so it’s important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site. If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible. Make sure your content uses an appropriate, on-brand tone that people will enjoy reading.u003cbru003eu003cbru003eIn addition to static page content and articles, a great form of content to post on your small business website is testimonials. Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your small business more attractive.