Uncovering your target user demographics on Facebook can be tricky. But there are many companion apps that can help you track your ad performance among certain groups. These apps are, of course, paid, and may not be the best choice for smaller businesses who do not have enough revenue to afford them. There are multiple tutorials that are for free on the internet which can help out beginners in order to succeed with their ad campaigns. Or, you can hire a marketing agency like SEO Design Chicago to help you target your audience on Facebook.