Short tail keywords are generally searched more frequently than long tail keywords due to their broad nature and higher search volume. These keywords typically contain one or two words and capture a wide range of search queries.However, while they attract more searches, short tail keywords also face greater competition and may not always lead to targeted traffic. Long tail keywords, on the other hand, are more specific, often containing three or more words, and attract less search volume but can drive higher quality traffic with clearer intent.