Cross-tabulation (also known as crosstabs, xtabs, crossbreaks, contingency tables, and a few other names) are matrix tables that show relationships between multiple variables within your data. A “variable” can mean any categorical element at all in your data, including:
• Demographic information (e.g. gender, race/ethnicity, or age)
• Pre-determined segments or personas (e.g. power users, light users, potential customers, etc.)
• Answers to a specific question in your survey (e.g. High vs. low NPS scores