We’re going to be cheeky and say both because it’s true. If you want to get game-changing results from your digital marketing and sustain that growth over the long term, you’ll need to have an SEM and SEO service in Australia.
SEO is great for businesses because it’s more cost-effective. You don’t pay per click — rather, you invest upfront in keyword research, content development, and technical optimisation to ensure your website ranks higher on Google. However, this also comes with its drawbacks. Ranking takes time and with over 200+ factors considered as part of Google’s algorithm, it’s tricky to anticipate exactly where your website will land in results, even if you do everything right.
On the other hand, PPC is quick to set up but can be more expensive. You pay per click, which means that if you want more traffic, you have to pay for it.
In the end, the best approach is to combine both SEO and PPC. This means that if you don’t appear organically, you still have a chance to appear in paid results, and vice versa. Plus, businesses that invest in both tend to see better clickthrough rates to their pages from search engines.