There are a number of frameworks PMs can employ to define their project goals, but SMART is among the most frequently used ones, particularly in conjunction with gap analysis. You can check out our comprehensive guide to SMART goals, but here’s a short recap of the criteria they should fulfil: • Specific – defines what needs to be accomplished and what must be done towards this end; • Measurable – relies on clearly defined metrics to evaluate progress; • Achievable – ensures the availability of necessary resources and potential constraints; • Relevant – checks if the overarching business strategy is in sync with the current project goal; • Time-bound – specifies a fixed timeframe for achieving the objective.