Amazon's Prime Day deal events are exclusive to Amazon Prime members. In addition to access to Prime Day, Prime membership includes tons of other perks, most notably free two-day shipping and free access to streaming services like Prime Video, Prime Music, and more.  While Amazon Prime costs $15 a month or $139 a year, there is a free 30-day trial for new subscribers. The trial grants you access to the sale — just remember to cancel your membership after the event if you don't anticipate using your Prime membership often enough to make the annual fee worth it. For non-members, there are many competing sales from other retailers to consider. Major retailers like Walmart, Target, and Best Buy offer their own deals during Prime Day. Though these sales aren't as splashy, they deliver similarly low prices on tech and home goods and don't require a Prime subscription.