PPC is an internet advertising model within which advertisers pay every time they click on one amongst their online ads. Whereas Google Ads could be a pay-per-click online advertising platform that permits advertisers to display their ads on Google’s program results page.
Supporting the keywords that they want to focus on,
businesses pay to urge their advertisements ranked at the highest of the search results page
.Since the platform runs on pay - per - click(PPC) advertising,
you have to pay only
if a visitor clicks your ad.