A blog is a place where you can publish content. Usually, this is hosted on your own website.
You will publish content which is related to your business and your location. This will help you to drive traffic to your website. Nowadays, many businesses write content to get more visitors. These people will be searching for content you have written. So, if you have an optimised content marketing strategy, these visitors will be genuinely interested in your businesses and the services you provide.
This will help increase your online visibility and bookings.