Datorama is designed specifically for marketing analytics and reporting needs. While it includes ETL-like capabilities for data integration, it goes beyond the traditional ETL (Extract, Transform, Load) model. Datorama allows marketers to connect and aggregate customer data from various marketing channels and sources, transforming it into a unified and actionable view. It enables marketers to visualize, analyze and gain insights from their marketing data through interactive dashboards and AI-driven insights.