When it comes to the question of how much sales goals should increase each year, there is no one-size-fits-all answer. It depends heavily on that particular company or organization's specific business goals and objectives. Generally speaking, businesses should strive to set annual sales goals that challenge them and push them to grow and improve their strategies. Having such a goal can spur innovation and give employees something to work towards achieving. To determine how much an organization's sales goals should increase annually, there are a few key factors to consider. Consider the current market conditions in which the business operates, including competitive landscape, customer behavior, economic trends, and technological changes, among other variables. It's also vital to factor in internal resources required to manage increased growth, such as budgeting for marketing campaigns and hiring additional staff if necessary. Additionally, it’s essential to consider any previous successes or failures when setting sales goals for the upcoming year; this can help you establish realistic expectations regarding what can be achieved with established resources.