Bio-Pur is the healthier upgrade to traditional memory foam. It blends breathability, comfort, responsiveness, and support to help you get your best night’s sleep yet. Unlike traditional memory foam which traps heat, causes you to sink into the mattress and feel stuck, and may leave your spine in awkward alignment, Bio-Pur’s unique open-cell design is cooling, rebounds in seconds, and keeps you lifted while you sleep. It also uses plant-based materials making it a more eco-friendly alternative to traditional memory foam.