Deepfake technology is advancing rapidly, with improvements in realism and accessibility. Detecting deepfakes involves specialized software and algorithms that identify anomalies in the media. New detection methods, such as blockchain verification of media authenticity and advanced AI algorithms (like biometric liveness detection, face swap detection, injection detection algorithms), are being developed. Staying informed through industry news and research is vital to keep up with these developments. Investing in AI-based detection tools, educating employees about the signs of deepfakes, and implementing robust verification solutions (like biometrics) and processes for sensitive communications are key defensive strategies.