When you are marketing your business, it is important to take the time to identify your target audience. This will help you to tailor your marketing efforts so that they are more effective. There are a number of ways that you can identify your target audience. One way is to look at your customer base and try to segment them into different groups. Another way is to look at your competition and see who their customers are. You can also use market research tools like surveys and focus groups to gather information about potential customers. Once you have identified your target audience, you can then start developing marketing strategies that are designed specifically for them. This will help you to maximize the impact of your marketing campaigns and ultimately increase sales.