The current retail price of the Rolex Air-King is $6,450. While previous Rolex Air-King generations were offered with a variety of different dials and bezels, this is no longer the case, and the Air-King now represents the most limited collection in Rolex's entire catalog. With the release of the current generation of the Air-King, Rolex only offers one version of the watch, with no options in regards to dial, bezel, case size, or bracelet.