While WeChat and Weibo have been established in China for a while, a new kid on the block is really stirring up the social media pot. Meet Douyin – China’s version of Tik Tok. Both Tik Tok and Douyin are operated by the same company (ByteDance) and function in very similar ways. Users publish vertical video content, most of which is accompanied by music and/or dancing of some kind. Douyin has taken China over by storm and currently boasts over 400 million daily active users – almost all of which are under the age of 40 years old.
Douyin is a great platform for marketing, but again, if this is your first foray into the Mainland, we still recommend starting with WeChat. Douyin requires video content, which can be a bit more challenging to shoot and edit. In contrast, WeChat posts are in written form, making them easier to produce, and gain traction in the Chinese market.