Often it is important to keep work separated. Agencies need to keep clients’ data protected and be selective with who has access to that data. Other companies may want to keep the work of different departments or regions in separate locations for organization and clarity.
This separation can be done by splitting the Master License of an Account into individual sub-licenses. These sub-licenses have their own user access rights and resource allotments for data and resource control.
Sometimes that level of data isolation is not necessary. For example, when tracking keyword performance within a division, keeping related sets of keywords in different projects helps maintain order without the need for a sub-license.