Digital marketing has a lot of moving parts. It needs to target the right people at the right time to ensure you get results. ActiveCampaign automation software is essential for running your digital marketing campaigns for a number of reasons. Firstly, it allows you to automatically segment your lists based on specific information from forms or other tools and databases. This could include shopping behaviours, downloaded content or even pages they’ve engaged the most with on your website. Secondly, it’s fluid and can continually update and change, ensuring the right people are receiving the right messages. Lastly, it saves time on administrative tasks. No more going through your lists and shifting people from one segment to another or manually scheduling emails. With ActiveCampaign, Impressive can create effective EDMs that enhance your overall digital marketing campaigns and work towards reaching your strategy’s goals.