A product launch is a set of coordinated events and activities a business undertakes to put a new product in the market. Product launches represent an exciting milestone in the product lifecycle, and while many think a launch is all about making a splash with your product’s announcement, there's so much more to it than that. Product launches help bring attention to both the product and your brand, it opens the door to early user feedback to guide future product improvements, and it shapes the product's perception in customers' eyes.