Lead generation is essential for any B2B company that aims to drive business growth. Whether you are a start-up, small business, or established enterprise, lead generation strategies can benefit your organisation.   B2B companies across various industries, such as technology, finance, real estate, healthcare, and the legal industry can leverage lead generation. They can use it to expand their customer base, increase revenue, and stay competitive in the market.   B2B lead generation is a vital component of your B2B marketing strategy. This is regardless of your industry or company size. If you have a product or service to offer and a target audience to reach, you can benefit.