A marketing dashboard is a visual tool that consolidates essential metrics to monitor and achieve marketing goals. By presenting summarised reports on a single page, it serves as a vital business intelligence resource.
Utilising techniques like graphs and colour codes, the dashboard swiftly provides insights into performance, bridging the gap between metrics and decision-making.
Spanning high-level to detailed aspects, dashboard metrics are presented in set time frames like weekly, monthly, and quarterly. A well-designed marketing dashboard aligns departments, simplifies performance comprehension, identifies successes and issues, and enhances forecasting accuracy.