Agility in market research simply means being able to act quickly and efficiently in order to gain the most insights in the shortest amount of time. In a rapidly changing market landscape, this is essential in order to make informed decisions. Furthermore, agility also means being able to adapt your research methods on the fly in order to keep up with changing market conditions. This could involve anything from switching up your survey questionnaire to conducting real-time focus groups. Ultimately, being agile in market research means being able to think on your feet and move quickly in order to stay ahead of the competition.