When choosing a swag company you should consider turnaround time, ease of using the platform, ratings/customer service, and item minimums. Not all swag companies are the same, and you want to choose one that fits your needs. For instance, you may need quick turnaround time and opt for a company that promises next-day proofs and offers rush shipping, or if social responsibility is one of your values, then you may choose a vendor that sources from small, minority-owned, and eco-friendly businesses.