Company values help define the next marketing strategy for your company. No matter what industry you are marketing for, having established values are a necessity. Many businesses overlook the importance of what they can add to a business. Having company values can attract the right people to your company. If your business is consistent with its values, it creates a great culture that employees and consumers want to be a part of. Before we lay out the importance of having these core values, let's make sure we are on the same page.