The three types of CRM are Collaborative CRM, Analytical CRM, and Operational CRM. Each type is built for different needs. Collaborative CRMs for instance, improve the customer experience by making customer information and communications across team members and external stakeholders—like suppliers and distributors— easier. Analytical CRMs boost customer retention and acquisition by ﻿collecting data from different channels (contact lists, email, social media, and more) and making it accessible and actionable. Lastly,﻿ Operational CRMs are built for generating leads and closing deals by automating the repetitive processes such as ﻿identifying prospects or forecasting sales. ﻿﻿﻿﻿﻿