Leveraging lead intelligence is important from both the end-user perspective and your business perspective.
Think about it - when you have accurate information about your prospects and customers, you’re able to send them information about what they’re genuinely interested in, through the right channels and at the right time. This way, they receive personalized communications about what matters to them when they are more likely to be interested in it.
From a business standpoint, you’ll be able to focus your efforts on the hottest leads while nurturing cooler ones within the sales funnel.
It’s a win-win situation.
The goal is to put prospects first and capture as much data about them to shorten the sales cycle and, ultimately, close more deals.