As the CEO of a startup, you wear many hats. You're responsible for the day-to-day operations of the company, but you also have to think about the long-term vision. And one of the most important aspects of any great startup is culture. A strong culture can help to attract and retain talented employees, instill a sense of purpose, and build a loyal customer base. So it's no surprise that many successful founders prioritize culture.  Peter Thiel a great Startup CEO, for example, has said that "culture is really the only thing that can't be copied." By creating a unique culture at your company, you can give yourself a major competitive advantage. Of course, culture is not something that can be created overnight. It takes time, effort, and dedication to build a great culture. But if you make it a priority, you'll be well on your way to success.