When running a marketing campaign on social media platforms, coverage on many different platforms is not always the most effective. You may get better results by focusing on a few key social media channels that are relevant to your target customers. You need to identify and research your target audience to know their favorite social media channels they use. In addition to depending on the target audience, you can consider the type of product or service you are providing to choose the appropriate content distribution channel. On the other hand, you can rely on the results of analyzing the effectiveness of previous campaigns.