Texas Real Estate – DIGITAL email deployment is the most critical aspect of the success we achieve for our advertising clients. We have implemented the latest and most advanced deployment platform that is available in the market today to insure our number one priority, to get the greatest number of emails sent each day/week/month into as many inboxes as possible. We are not running our deployment from an auto-pilot marketing platform. Those don’t work. 4 Key Factors That Impact Email Deliverability Send volume. The number of emails we send. Send frequency. The number of campaigns that we deploy per week or month. User interaction. Individuals who open and click — and complain or unsubscribe. Quality. Percentages of bounces or undeliverable emails A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients. One of the most definitive ways in which we can affect this is by authenticating our emails. How we authenticate emails We use consistent sender addresses. We authenticate our IP addresses with SPF. (specifies legitimate servers) We configure DKIM signatures for our messages. (allows transfer agents access) We protect our domain with DMARC authentication. (prevents spoofing our domain) We prepare for BIMI. (leverages the DMARC protection) Email deliverability is the key to Texas Real Estate Magazine – DIGITAL success for our advertisers. We hope this brief explanation of the processes and best practices answers any questions you might have about our deliverability commitment and standards.