Yes, you need to build a proper messaging strategy even if you’re an early-stage startup. You don’t want to sail past this important stage or future content will suffer from a lack of clarity and consistency.  We’ve worked with many organizations like yours and we totally get that your brand is “finding its way” in these chaotic beginning stages. You’ve gotta start somewhere, even when you’re finding your way.  At this starting point, we help your team define your voice and understand who your customers are, knowing that we will iterate and improve as your organization grows and evolves.