The sourcing view shows the sales and inventory for the products under a specific vendor. In the EU, this includes all goods sold in the same country as well as goods purchased to be sold in another EU country, also known as the European Fulfilment Network (EFN). The manufacturing view shows aggregate sales and inventory information for items that have been identified with a manufacturer or brand owner, regardless of whether Amazon purchases the items directly from them as a vendor. Manufacturer products can include sales from that manufacturer, sales from a distributor or sales from a wholesaler. In the EU, this includes sales from a source outside a specific territory (e.g., a foreign wholesaler or the manufacturer’s company in another EU territory). The manufacturer view is only available to manufacturers. Some brands struggle to get a good perspective on which factors are truly having an influence on their Amazon performance. The lack of data visualizations in Amazon Vendor Central can be extremely frustrating. In order to evaluate sales performance at just a basic level, vendors must create their own sales graphs by reworking data from various Amazon Brand Analytics reports. One option is to work with a tool that can combine all your key Amazon metrics (customer reviews, content, search visibility, AMS, etc.) and give you insights into how these factors are influencing your sales and revenue on Amazon.