Managers of environmental, social, and governance (ESG)-labelled investment funds are under growing pressure to demonstrate that they inform consumers of the truth about the ‘green credentials’ of their products and services.  However, there is a growing concern that some corporations creatively manage their public, financial, and regulatory reputations.  This enables them to hide environmental and social deviance, deflect blame, obscure the nature of a problem or allegation, reassign responsibility, and finally, seek to appear to be in a leadership position when it comes to corporate social responsibility, particularly to the environment. These behaviours, referred to as 'greenwashing’, have been raising increasing concern in recent years.