The FTC's Funeral Rule guides funeral directors in the ethical and fair presentation of funeral service options. The purchase of a cremation urn (or a casket, for that matter) from a second or third party sources is one of the rights it guarantees. Your funeral director cannot prevent you from, nor can they charge you an extra fee for, the purchase of a third-party cremation urn. And they cannot demand you are present for its delivery to the funeral home