Let’s face it; getting traffic exclusively from Amazon SEO can be tough. It’s not that it doesn’t work (it totally does), but it’s only one aspect of optimization. To truly take your product’s exposure to the next level, you need to do both SEO and PPC. When you combine the two, you will be getting the best of both worlds, and believe it or not; they actually complement each other. The more traffic you send via PPC and the more sales you make, the higher your organic rankings can go as well.
When executed correctly, Amazon pay per click can have an amazing ROI. In fact, we have seen on ROAS (return on ad spend) of up to 10xs. It all comes down to execution and optimization. A truly great Amazon PPC specialist will know how to identify opportunities for improvement and test them to see what works best.