A global marketing strategy goes beyond selecting marketing channels and translating content. It requires a deep understanding of the target demographic. This means creating digital campaigns that align with local languages, values, and regulations while maintaining global brand consistency and ensuring localised relevance. Here are five steps to executing an effective international digital marketing strategy: 1. Conduct thorough market and audience research. 2. Define your objectives and set an appropriate budget. 3. Choose suitable strategies by selecting from channels such as SEO, paid media, digital PR, and email marketing. 4. Localise your content with native language speakers. 5. Track and analyse your results.