Here are two examples of how different businesses can successfully implement SEO marketing through SEO keyword research strategy. Example 1: B2C (Business-to-Consumer) SEO Marketing Strategy For B2C product-selling businesses, focus SEO marketing on winning keywords that describe the product well and highlight its value. Incorporate these keywords when creating messaging on the product page to rank for targeted product-related keywords that increase the probability of a sale. Example 2: B2B (Business-to-Business) SEO Marketing Strategy For B2B or service-related businesses, focus SEO marketing efforts on ranking keywords related to service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.