These folks are communications experts and HR professionals. They are front and center at every employee/candidate touch point helping to craft the message, advocate for employees, ensure understanding and clarify policies. They are instrumental in determining and executing the appropriate company response when someone is demonstrating behaviors other than what the company desires (whether that’s being rude to others or breaching the code of conduct with something like harassment or theft). This role also requires a high level of employee advocacy and a strategic outlook to stay ahead of the changing needs of your workforce.
All of this is done in the expectation that these efforts result in measurable improvements in performance of employees and thus the company overall.