We take the time to understand our client’s needs, and goals, right down to what “type” of content they’d like to have published by the influencers. The client services team ensures they have the details they need to provide to influencers before kickoff, so that all parties involved are aligned on campaign targets.
However, creative license always remains with the influencer, and it’s rare for influencers to be given explicit instructions on what the content should look like, or be. The influencers built their brand, and know what kind of content will resonate best with their audience. They’re the experts, so we let them do their job, and only provide direction when needed.