SEO is the process where you follow steps to help a website rank higher on Google. It involves organic ranking, so you don’t have to pay to be in that space. There are two core SEO elements: on-page SEO and off-page SEO. On page is all about building content to improve your rankings. It’s all about incorporating keywords into your pages and content, writing quality content regularly ensuring that the titles are keyword rich.
Off-page SEO happens off your website, such as through backlinks. It involves building relationships and creating content people want to share. Although it takes a lot of work, it’s vital to SEO success.