A lot of business owners think that they have to play colors in the pool to make money, but that’s just not true. The goal of playing colors is to make sure that you make money and put your product in front of the right people. When you’re working with a brand, it’s important to have a clear vision of what you want to achieve. You need to know what you want from them, and what you’re willing to do for them. Make sure you’re both on the same page and committed to achieving the same goals.