You can download the 1-800 Flowers logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint')
is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs;
Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive
to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one
of the most challenging and essential graphic design areas.