Mobile native advertising is a native ad designed and optimised for mobile devices. Mobile native advertising can include text ads, banner advertisements on mobile websites, mobile apps and social media posts. From sponsored content to in-feed ads, the fundamentals of mobile native advertising are very similar to desktop native advertising; however, the primary difference is the intention behind the ads. Most mobile native advertising focusses on personal and leisure activities rather than targeting businesses because users are more likely to be using their mobile devices in their leisure time. Hence, you can optimise your native advertising campaign for different devices to attract the most traffic.