Pay per click (PPC for short) is a form of paid advertisement in which businesses only pay for the engagement generated by the ad. You will typically find PPC ads above the top results on search engines. They come in many different forms such as digital banners, search result listings, and display ads. PPC ads are also not set at a fixed price. Instead, businesses place a bid on an ad space and when they receive engagement from that ad, the business owes the bid amount. If the ad is seen but the consumer doesn’t engage with the ad itself, nothing is owed by the business.
A lot more businesses are starting to use PPC ads due to their cost-effectiveness and attention-grabbing abilities. Since a popular location for PPC ads is at the top of search results, your business will be the first thing that the customer sees. Even before seeing the top-ranking organic results. The best part about PPC ads is that you don’t have to pay for them if they aren’t working since you only pay for engagement!