Call tracking gives you insights into call source metrics, allowing you to make informed business decisions. But you might want to use tracking numbers in your GMB listing while being concerned about SEO consistency.
You can use call tracking numbers with GMB without seeing a negative impact on your local visibility. You just have to make sure that everything is set up correctly either with the Google My Business call tracking tool or with software such as Twilio and CallRail.
In the “Info” section of your GMB listing, you will see a phone number section, with options for the main number and additional numbers. Be sure to add your call tracking number as the primary phone, and your standard work phone number as an additional number. As counterintuitive as it may seem, adding your primary phone line as an additional number ensures it stays associated with your business and keeps your SEO consistent.