Digital PR leverages modern communication channels like social media (and influencers!), websites, and blogs to enhance a brand’s online presence. It’s a valuable tool for shaping a positive image in the digital world. Traditional PR, on the other hand, focuses on managing reputation and controlling narratives. It relies on established mediums such as radio, TV, newspapers, and billboards to maintain or improve a brand’s reputation through earned media coverage. While digital PR is a product of the digital age, the conventional channels used in traditional PR still maintain their relevance. Television commercials, radio ads, newspaper articles, and billboard displays continue to be integral in delivering content and shaping perceptions. These timeless forms of communication are consumed by individuals of all ages, ensuring that traditional PR retains its influence.