Tell a story, use visuals effectively, break up the video into segments, and include a call to action.
Structure your content: Plan your video with a clear beginning, middle, and end.
Visual storytelling: Use visuals to enhance your narrative and keep viewers engaged.
Pacing and variety: Vary the pace and incorporate different elements (interviews, B-roll, animations) to maintain interest.
Clear call to action: Encourage viewers to take a specific action (like, comment, share, visit your website).