Credibility communicates to customers that you are a trustworthy business and you are worth engaging with. Without credibility, generating more leads, selling more products or driving more traffic to your website would be near impossible. It is a vital element in a business’s online marketing strategy and in many cases, it has a direct correlation with the success of the business. SEO Sydney builds business credibility, with Google rewarding businesses with high rankings based on the quality of their website, and how well the content available is likely to serve paying customers. This is what makes SEO services Sydney such an effective long-term strategy. If Google believes your website is going to provide it’s users with the best and most relevant answers, it will reward you with Page 1 rankings. A higher ranking not only improves the visibility of your website, but its credibility in the eyes of your consumers. If your website is not deemed trustworthy by Google, it may as well not exist. This means that people need to feel comfortable enough to take a chance on choosing you over your competitor. Most website visitors leave websites within 10-20 seconds of entering. Therefore, it is important to provide relevant, well thought out content on your website. This will not only satisfy Google’s algorithm, but will establish credibility and trust with your audience online. Your website’s credibility can also be evaluated numerically through a scoring system known as Domain Authority (DA). This term refers to the strength of your domain name and the influence it has on your search engine ranking. The more you invest in working with an SEO company Sydney over time, the more this score will improve. The goal is not to have a score of 100, with most businesses sitting between 10-20. The aim is simply to have a score higher than that of your competitors.