It kind of depends on the application you're planning on using it for. Generally speaking, I reach for unrefined organic coconut oil because it's pretty dang versatile in terms of making sweets (my preferred application). I can use it for anything from gummies to brownies, rice krispy treats to cookies, and can easily make the batch vegan. That said, if you want something to use in a more savory setting - say, salad dressing - I might opt for olive oil or grapeseed oil instead. If you want to make baked goods the more old fashioned way, butter or vegan butter can work, too.