The Brand Desire Engine can provide insights at macro driver levels that will help set your strategy, as well as insights at micro driver levels that will help you deliver tactically, all within the same big data set and rules.Any data that has been collected since 2016 at a weekly cadence can be applied to the Brand Desire Engine to help the AI better understand drivers of revenue success. Depending on the availability, volume, and quality of data, there may be scope to go further back in time. And of course, you can add your own brand‘s data for an enhanced view of brand performance.