A Local citation provides a way for consumers to discover local businesses. Online sites like Yelp and Google Maps allow users the opportunity of adding information about your business including address, phone number as well any reviews from other customers who have been satisfied with their services or products they sold at this location--giving them a succinct way to learn about high-level business information. Local citations are extremely important in marketing because it creates more awareness for the business as well give a new channel to flow through to your website and business.