Here is the list of some consumer services companies based in California: Apple Inc., The Walt Disney Company, Gap Inc., Levi Strauss & Co., Williams-Sonoma, Inc., Airbnb Inc., Uber Technologies Inc., Lyft Inc., Hilton Worldwide Holdings Inc., The Cheesecake Factory Incorporated, Netflix Inc., Activision Blizzard Inc., Electronic Arts Inc., Warner Bros. Entertainment Inc., Universal Pictures, The Coca-Cola Company, The J.M. Smucker Company, Clorox Company, The Hershey Company, Constellation Brands Inc., The Procter & Gamble Company, Estée Lauder Companies Inc., Herbalife Nutrition Ltd., Beachbody LLC, Amazon.com Inc., eBay Inc., Etsy Inc., Square Inc., GoPro Inc., Tesla Inc., Ford Motor Company, and General Motors Company.