In a perfect world, it would be nice to turn on a switch and start receiving flood of qualified patients only. Real world does not work like this. Just like operating your healthcare practice, running and managing your online healthcare advertising is not easy.  Here are some things to avoid. 1) Don’t start and stop campaigns – Data is needed to make adjustments to your campaign. Professional online advertisers, look at the campaign data, keywords, negative keywords, conversion pages, quality of patient behaviour to make adjustments  2) If you have a small budget and you are in a very competitive market, you are NOT likely to see any results  3) Have enough advertising budget for your advertising, basically marketing is NOT equal to advertising. 4) Do not switch advertising mediums too quickly.