Forget every rule, every guideline, or every standard you’ve ever followed when it comes to makeup. It’s time to unleash the you that you really are — with no bounds or limits — just your face as a space to create in the multi-dimensional, multi-sensory place that is your own personal multiverse. BAKEUP is built for the now, where function meets fantasy and artistry meets utility. Transcending the traditional confines of today’s beauty standards, we are providing the tools you need to tap into your truth and embrace your wildest imagination. Here is a link to our very first press announcement, telling our brand story.