Coaching can help businesses in transformation on the level of the team and on the level of individual team members. It's a way to shape change rather than to react to it.
Often times employees reject the change or part of the change. That's why a clear strategy for change is so essential. Coaching is often used as a key element in change as no other method is as close to the fears, rejections, worries but also the wishes, goals and opportunities of those effected by the change. Transformations in companies are always a cognitive and emotional processing - Coaching helps to positively shape this process.