Not complicated if you think like YOUR IDEAL prospect or customer. Good SEO and SEM are not complicated once you get the key concepts - you can scale with ease. The hardest part for most entrepreneurs and content developers and is to reverse their perspective, and think like an online buyer instead of a seller. Say what they want to know, what's in it for them. Keyword Listening allows you to understand what YOUR IDEAL CUSTOMER WANTS, and WANTS TO KNOW. SEO for Ecommerce focuses on keywords a buyer would use when they are ready to act. It pays to listen! The customer is always right.