CPQ and CRM are two separate, yet integratable, softwares. Centering the management of customer relationships, CRM collects data from a variety of mediums such as websites, chat rooms, and social media. The software is used by both marketing and sales teams to target prospective customers.
CRM is of immeasurable use to sales and marketing teams. The software stores data regarding customer preferences, resulting in the personalization of each interaction. Each phone call which takes place is tracked, alongside emails and meetings. The software can also be used to schedule follow up conversations. Through the comprehension CRM ensures regarding customers and purchase trends, cross-selling and up-selling become easier tasks.