While it might technically be possible to ask a client for a review while a legal matter is ongoing, as video marketing experts at Esquire Interactive, we typically recommend against it. There are several reasons for this, one of the most significant being the potential for ethical issues.
Asking for a testimonial during ongoing legal proceedings might be perceived as an attempt to influence the client's opinion or as a conflict of interest. It could inadvertently pressure the client, even if that is not your intention. Also, the client's feelings might change over the course of the case, and an early testimonial might not accurately represent their overall experience.
For these reasons, as a best practice, we suggest waiting until a legal matter concludes before asking for a testimonial or review. This approach allows the client to fully reflect on their experience with your firm and provide a comprehensive, honest testimonial. Additionally, it ensures that you stay clear of any potential ethical violations or conflicts of interest.