To write an inclusive job ad, use inclusive language that encourages all qualified candidates to apply. Examples include:
Remove gender-coded words like “sensitive,” “affectionate,” “nurture,” “aggressive,” “dominant,” and “assertive.”
Eliminate racial bias by not mentioning race, national origin, or phrases like “strong English-language skills.”
Avoid phrases like “young and energetic” or “recent college grads” to appeal to older and experienced workers.
Mention accommodations like flexible hours and work-from-home policies that appeal to workers with disabilities.