We currently track hundreds of companies such as OEMs, service providers, and data brokers, that collect, share, and sell data collected from vehicles. Despite the often strong statements from them about privacy and how this data is anonymized and protected, the reality is often quite different. For example, there is a leading vehicle data broker that makes very strong privacy statements, but in reality sells the detailed geolocation of millions of vehicles, making it easy to re-identify people and track their whereabouts, including where they live, work, which churches and hospitals they go to, where they drop off the kids to school and playdates, etc.