Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise to $5 million from the general public. Prior capital raising options limited private companies to raise money only from accredited investors, historically the wealthiest ~2% of Americans. Reg CF allows companies to raise funds online from their early adopters and the crowd like a Kickstarter campaign. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startup companies they back.