The primary distinction between a standard SEO effort and an eCommerce SEO effort is the emphasis on the keyword research. The keyword research for an eCommerce website must be focused on commercial, or “buy,” terms. This means that the keywords must be associated with a product or service that is available for purchase on the website. In contrast, standard SEO keyword research can be focused on informational or navigational keywords as well as purchase-intent keywords. As a result, an eCommerce SEO campaign will typically have a different focus and approach than a standard SEO campaign. The link building strategy will also have a distinct different.