Landing at a 100% conversion rate is extremely unlikely. Ultimately, you can't please everyone, with 96% of website visitors coming to your site not ready to buy. You can follow the formula of some of the highest converting websites and users still may not convert. Hypothetically, the formula for a high converting website should yield more conversions than if you weren’t able to execute it. With that said, there are always going to be factors beyond your control, like if a person isn’t ready to buy or realizes they don’t need your product anymore. Your goal should be to make sure the people most motivated to buy end up at your site, and that it’s easy for them to convert.. Your goal should be to make sure the people most motivated to buy end up at your site, and that it’s easy for them to convert.