Hackers are relentless in their search for new ways to obtain consumers’ information. Websites that gather personally identifiable information (PII) for services like newsletters, subscriptions, or shipping information are especially attractive. Common types of PII include:
Full legal name
Previous name
Street address
Email address
Telephone number
Social Security number
Credit card number
When you add an SSL certificate to your website, you shield visitors from cyber predators. A secure site also promotes its searchability. Google flags websites that don’t have a valid SSL certificate—and will sometimes even ban them altogether.