Capitalizing on a startup trend doesn't require a large budget to start with. In fact, since our world is rapidly evolving into becoming digital-first, several of these trends require low to zero budget. Here's a few examples following our blog post above, with a low barrier of entry:
Redistributing your old content may be somewhat timely but does not require a large budget. Hence, there is no reason why anyone shouldn't use this trend. All you need is an active Social Media channel across different trending platforms such as Linkedin, Instagram, Twitter, TikTok or Clubhouse. Revamp your content by adjusting it to each of these platforms and re-share! There's many ways of upcycling heavy content such as blog-posts or case studies into bite sized posts for Twitter, Linkedin or Instagram. Picking up relevant subjects and turning them into debates on Clubhouse will generate more traffic than the original post ever promised.
Use of video based social platforms. Tiktok and Instagram Reels have gained massive popularity over the past year. Whilst you might think that these platforms are majorly used for entertainment purposes, this is no longer true. Because of the massive amount of information passed through our brains each day, the average attention span of a human being in 2021 is about 10 seconds. The short and simple formatting of TikTok and Reels might just be the best way to educate and even grow your audience, without significant investments.