Many steps can be taken to maximise your exhibition ROI. Within the context of exhibition stands, the following should be carefully considered:
Stand Space
Booking a strong stand space is one of the best ways to guarantee visibility and foot traffic at an event. Whilst exposure levels on many stands are limited, prime locations such as corners or end-of-aisle spaces can offer business from two angles or more – offering increased opportunity for communication and conversions.
Planning
Both attendees and exhibitors expect a lot from trade shows; for many, they can be a great experience, a brilliant opportunity to network, and a strong investment. This opportunity should not be wasted – meaning planning is essential. Exhibitors should work to ensure they have any information a prospective client could require information readily available.
Follow Up
Keep track of all the information you receive from your visitors during the event for future communication. It’s easy to lose things at an exhibition, so keep their business cards somewhere safe! Respond promptly to all your contacts and leads after the event.
Aesthetics
Trade shows are busy places with many exhibitors competing for the same potential clients. An eye-catching stand is one of the best ways to distinguish your stand from others – whilst communicating your brand identity and values.