What may look like cruelty is often down to desperate poverty and lack of knowledge regarding animal care.
This is why our training and education programmes are so important – while providing veterinary care for these animals, we are also training the owners on animal welfare.
Our schools programme and animal clubs educate children – the future generation of animal owners – about the need to care for animals, building compassion and empathy.
Our education programme forms part of an integrated approach to sensitise whole communities to the importance of animal welfare. This in turn helps to maximise the effectiveness of our veterinary and community training programmes, ultimately leading to lasting change.