A creative director overlooks all the steps undertaken to carry out a creative or design project. Some of their key tasks may include:
Conceiving design strategy or concepts following the client’s vision and industry standards.
Mentoring and supervising a creative teams (graphic designers, illustrators and copywriters) for successful project completion.
Overlook drafts or presentations, approve or reject designs and offer feedback.
Collaborate with marketing, client service or advertising teams for campaigns.