Choose the ‘Business or brand’ option, then on the next page name your Page, choose a category for your business (like plumbing services, food stall, gardener), then add your address and telephone number.
Your name will probably just be your business name but you could add a bit more of a description or strapline for clarity – for example ‘Munchies’ could become ‘Munchies Italian Street Food’ or take a look at ‘Hullabaloos’ below…