Ans. The following three rules govern logo design: Simplicity: A logo should be straightforward and simple to understand. Even on a tiny scale, it must be instantly recognizable and memorable. A simple logo has more versatility and can serve multiple purposes. Memorability: The viewer must easily recall a logo in their mind. It should be distinctive and distinct from other logos used in the same sector. A brand's familiarity and loyalty may increase with a distinctive logo. Timelessness: A logo must be enduring and unrelated to any style or craze. It ought should survive the test of time and continue to be relevant for many years. A recognizable logo may contribute to a brand's legitimacy and enduring appeal.