Most collegiate school names fall within one of three categories: founder/historical names, location identifier names, and academic mission names. Although there are limited options for the name of a university, there are countless considerations. Each potential institutional name was expected to meet certain requirements outlined in House Bill 278 along with other vital considerations such as trademark, availability, double meanings, acronyms, and more. For example, popular name options included Desert State University, St. George University, and Deseret State University. However, St. George’s University already exists, Desert State University is currently trademarked by Marvel, and the definition of Deseret is tied squarely to a religious organization that many felt was not suitable for a public, state funded university. These are just a few example of the many considerations reviewed by the naming committee. Ultimately, the committee worked to secure a name that would recognize our area (Utah), reflect our mission (a polytechnic focus), and help the university compete nationally as outlined in HB 278.  Although these considerations were important to the decision, the most critical factor was to secure a name that would best assist our students and alumni in securing employment after graduation.