There's no one answer to this question - it depends on what kind of art you make, and what your goals are for using Instagram. However, here are a few ideas to get you started: Post process shots or time-lapses of your work in progress. This can be a great way to engage with your followers and give them a behind-the-scenes look at your creative process. Share finished pieces, either on their own or in the context of where they'll be displayed (e.g. in a frame, hanging on a wall, etc.). If you're selling your artwork, include price and purchase information in the caption. Showcase collections or series of works that go together. This is a great way to give your followers a sense of your overall body of work. Post photos or videos of you working in your studio or at an exhibition. This can help humanize you and make you seem more approachable and relatable. Share inspiring quotes or images that speak to your creative practice. These can be motivating for both you and your followers. Whatever you decide to post, make sure it's high-quality and visually appealing - remember, Instagram is all about the visuals! And, as with all social media, be sure to interact with other users and like/comment on their posts as well. The more you engage with the community, the more likely people are to discover and follow your account.