Betfred is a bookmaker based in the United Kingdom, founded by Fred and Peter Done. It was first established as a single shop in Salford, England, in 1967. It has its head office is in Birchwood, Warrington and also has offices in Media City, Salford Quays, Salford. The Betfred chain has been in operation for over 50 years in the UK. They are the world's largest independent bookmaker with thousands of active players and have now moved into the South African market.