Hobby Lobby sales are continually rotating. The weekly ad always features new savings and deals. Custom framing, paper crafts, and other craft supplies are almost always featured in the weekly ad. For larger sales, Hobby Lobby sales follow the holiday and seasonal calendar like Memorial Day, Fourth of July, and Labor Day. As a Christian-based company, Hobby Lobby has special savings and home decor for Christmas, Easter, and other Christian events (i.e. First Communions, Baptisms).