Yes, working on SEO can definitely help your business reach its goals. It is an effective way to drive incremental organic, targeted traffic to your website, helping you to connect with potential customers and build a successful online presence.
Including SEO as a part of your overall digital marketing strategy will help to reach your customers from multiple touch points and stages of their journey to conversion. Utilising multiple digital channels can also lower your overall costs by tailoring each to the most effective path to your goals as well as leveraging insights across the business.