Yeah, we did too. We date back to wearing the original Treebark pattern and had worn real-to-nature patterns our entire hunting careers. What we learned about the science of deer vision is what inspired us to start WhiteTail Forensics, LLC and create WTFCAMO. Basically, it is the first camo ever developed based upon all of the aspects of deer vision. Instead of trying to match our surroundings (no two stand locations are really alike), we focused on creating visual confusion and disrupting the human silhouette. Instead of leaves and branches, we learned through years of trial and error that geometric shapes, larger patterns, and more contrast in a three color pattern performed at a much higher level