If you were to go to Google and search for “dentist near me,” a list of results would come up. Google selects these results based on SEO. Basically, it matches the keywords typed into the search box with websites that optimize for different ranking factors.
The better the search engine optimization strategy, the higher the website shows up in the results. You want to be on the first page of Google’s listings, so you can get as much organic (free) traffic as possible. Your position makes a big difference in the number of clicks you’ll receive. More than 70 percent of searchers click on one of the sites listed on the first page of the results. Websites on the second and third pages only receive 5.59 percent of the clicks, so the first page is certainly coveted.
To make it to the first page of the results, you need to address the different SEO ranking factors. If your marketing campaign addresses each factor, you can reach the front page of Google and other search engines, as well. This is the key to driving more traffic to your website and getting more appointments at your dental practice.