Trendy content is good to keep the audience hooked, but evergreen content ensures long-term presence. With this question, the hiring manager gets an idea of whether you plan strategies for long-term results or not. An answer you can consider giving is: “Content marketing should be done to achieve results on a long-term basis. As a content marketer, I set long-term objectives and keep up with current trends. Many people visit the website to learn more about recent trends and updates. Therefore, it is essential to provide material based on current trends. However, there should also be information that readers can relate to regardless of when they read it after publication. There should always be a balance between old and new material. The website will continue to receive attention and eventually purchases because to evergreen content.