The Pokémon Company International, Inc. is responsible for the property outside of Asia and is headquartered in Bellevue, Washington. The company was established in 1998 as a subsidiary of Nintendo Co., Ltd. with Tsunekazu Ishihara as its president and CEO. It manages the trade of Pokémon intellectual property among the many Pokémon licensees. In addition to managing the licensing, The Pokémon Company International also oversees online trading card game operations for Europe and Oceania, merchandise sales in Europe, Middle East & Africa (EMEA), live events such as the international tournaments and Play! Pokémon Championship Series across EMEA territories, animation productions including English-language dubbing and script adaptation for multiple regions around the world, consumer marketing within each territory served by its regional offices and localizing official Pokédex information into multiple languages.
As of May 2017, the Pokemon brand is worth $41 billion dollars. This includes all games, movies, tv shows, merchandise, etc. that has been released under the Pokemon name. Of this $41 billion dollars, roughly half comes from outside of Japan where Pokemon is most popular.