USP stands for Unique Selling Point, which defines the unique attribute of your business and outlines the ways in which your business or the product or service differs from your competitors and why the prospects should choose your offerings over others.
Along with the key strength of the product, this is the role of a marketer to ensure that your marketing and branding message clearly defines the key USP of your business and it must be aligned with the business goals. Also, a clear and precise USP helps in establishing brand recall.