The use of mobile devices grows 58% year after year, followed for a 24% increasing of app’s usage. Furthermore, 85% of the users prefer to use mobile apps instead of mobile websites. In this scenario, the digital presence on the app stores is fundamental to the digital marketing strategy of any business. And the Apps optimisation is not only important, but essential. Every month, the GooglePlay Store and the iTunes Store receive approximately 60.000 new applications. It is in this market of fast ascension and high competition that your app needs to stand out from the sea of competitor’s to achieve a good performance with the users.
It is important to highlight that in the Play Store, 40% of the apps downloads comes from the search results. On iTunes, this amount is up to 65%. This demonstrates how to use the right keywords is critical for your application to be found. Additionally, the volume of downloads directly impacts your rankings and the consumer’s decision.
For businesses that have online stores, the mobile market is even more important, as 1 in 2 users uses applications to help taking the buying decision. And 29% of purchases are made through mobile apps. 45% of the users search for more information about products and services before purchasing it.
To not have a presence and, especially, not optimizing your presence on the mobile market means losing a business opportunity and potential clients every single day. This is why the App Store Optimisation is more than necessary for the digital strategy of any business.