CFOs, bookkeepers, and accountants collaborate closely, but perform very distinctive tasks. Typically, bookkeepers and accountants track and record financial activity used to then generate financial reports. CFOs leverage the figures in these financial reports to guide strategic finance and business decision-making. This pivotal distinction is one that more business owners must grasp, CFOs give meaning to the financial data generated by accountants and bookkeepers, offering business leaders direction, context, and actionable insights.