The challenges of PPC for eCommerce vary from one platform to the next but scale is a common issue for large retailers. Managing large product fees, complex websites and campaigns structures is a challenge. However, automation helps solve a lot of these problems.
Shifting consumer trends and competition are two other common challenges for retailers. We solve these by using big data to track (and predict) trends. This allows us to pre-emptively optimise campaigns. For example, increasing bids ahead of demand surges to maximise visibility and profit ahead of your competitors.