You need to always remind customers that your platform is the best e-commerce platform in the market. When it comes to online business, people highly worry about security. They will not be comfortable shopping with an unsecured e-commerce platform. In this case, you need to display your SSL certificate on your home page that will assure a secured transaction and your buyers will never hesitate to buy in your e-commerce platform. Also, you would have received badges and awards praising your performance. Those badges and awards need to be placed in your e-commerce platform and this will ultimately increase the credibility of your shopping cart software.