Take control of your data analysis by building your own reports with our custom reporting. This allows you to create tailored reports that suit your specific business needs. With customizable fields, including contact details like name and address, you have the flexibility to choose the parameters that matter most to you. Dive deep into your customer data, track spending patterns, and segment your audience based on demographics. Whether you're targeting a specific customer segment or evaluating individual purchasing behaviors, this report type puts the power of customization in your hands. Once you get comfortable with the concept of how custom reports are built you can start making them on your own. Custom reports are available in the Back Office of the software on the Reports tab.