UGC is exactly what the name says: content generated by your fans for your fans. The scope of UGC is so vast that it can virtually cover any subject. Plus, the type of content and the medium of distribution can vary too. It can be just about anything, from video to blog posts to comments to images and much more. Whether the user is a customer, a social media follower, or just a site visitor, his or her contribution can be crucial to your brand.