The goal of SEO-friendly content copywriting is to optimize your site for search engines, earning it the best possible ranking and driving more qualified traffic to your business. To accomplish this, you must focus on appealing to the needs of the end-user and giving them the valuable content they need to solve a problem, while also subtly positioning your brand as the best solution. On top of this, your content should be strategically targeting relevant keywords to ensure your target audience is exposed to it when they make search queries related to your brand, your offerings, or your industry.