A vision statement or value proposition clearly outlines the benefit you provide to your customers and how you do it uniquely well. This involves focusing on customer pain points and how you solve them.
On the other hand, a mission statement is more of an actional statement that explains how your brand works to benefit others and what’s important to you as a business. It should inspire others to act and influence every business decision you make.
We like to think of them this way: your value proposition is the end-goal, your mission statement is how you’re going to achieve that goal.