The customer retention rate greatly depends on the sphere in which you operate. Also, it is influenced by your company’s product line width, quality, and service. Here we’ll focus on the average customer retention rate by industry.
According to research by Zippia, the average CRR across all niches is about 75.5% in 2022. The highest retention rates have media and professional services — 84% each. The lowest CRR indicated in this report is in the hospitality, travel, and restaurant industries — 55%, while retail has a 63% retention rate.