To manage your cryptocurrencies like Bitcoin with KeepKey, you need to use a DApp. There are many DApps in the ecosystem, but the best one to use with KeepKey to send bitcoin is ShapeShift. For this reason, the ShapeShift Dapp is also opened by default each time the application is started.
Open the KeepKey application.
Search for Bitcoin.
Press the Receive button.
To receive Bitcoin, give this address to the person or exchange you are receiving Bitcoin from.