When a company has third-party technologies on its website that it does not control, it can open a window to potential hackers, which can lead to data theft and the exposure of customer Personally Identifiable Information (PII).
Breaches can occur through third-party tags and technologies such as chat capabilities. If customer data or PII isn’t anonymised correctly or if it’s passed to another company without the business’ knowledge or consent, a breach can arise.
When speaking to enterprises regarding their own experiences including the factors most likely to cause a data breach, malware (24%) and human error (24%) came out on top. When it came specifically to marketing security, poor management systems (39%) and insufficient budgets (38%) were the most common challenges to blame for enterprises’ security vulnerabilities. These excuses aren’t going to protect an organisation's reputation when their consumers’ data is stolen. The priority must be to prevent a breach or leak - investing in technology to audit and protect data held on websites and apps is essential to mitigate risk and keep consumers’ data safe.
With just 27 per cent of enterprises’ total security budget being spent on marketing security currently,  the vast majority of businesses are opening up their most valuable data to criminals.
These  hackers prey on poorly protected websites and other marketing platforms. No company is safe, just one gap could result in a devastating breach.