Google Analytics, Google Tag Manager, and Google Search Console are tools that help you collect data and track the website events that matter most to you and your business. Through Google Tag Manager, you can track activity from Google Analytics 4, Google Ads, Meta Ads (formerly Facebook Ads), and other platforms. Website events and activities include things like conversion rates and lead captures. You can see your website traffic sources, traffic patterns, types of traffic, and more. You can also set custom dimensions so your reports show the information that will help you achieve your unique business goals.