We care about safety big time — and so do your site's visitors. With a Shared Hosting account, you get an SSL certificate for free to add to your site. In this day and age, having an SSL for your site is a no-brainer best practice. Not only does an SSL help your visitors feel safe interacting with your site — this is particularly important if you run an e-commerce site — but it avoids penalizations you might otherwise earn from search engines without one. No website wants an “unsafe” or “insecure” label to bruise their reputation. While a SSL certificate isn't an end-all, be-all defense against internet baddies, it's certainly a great first step in the right direction to putting your site visitors at ease.