SEO, or search engine optimization, is the practice of optimizing a website to rank higher in search engine results pages. The main goal of SEO is to drive more traffic to a site by improving its visibility in search engine results pages. There are a number of different techniques used in SEO, and some are more effective than others. Here are some common techniques used in SEO:
1. Keyword research - One of the most important aspects of SEO is choosing the right keywords to target. Keyword research involves identifying popular and relevant keywords that people are searching for on search engines. Once you know which keywords to target, you can then optimize your website around those keywords to improve your chances of ranking high in search engine results pages.
2. On-page optimization - Once you've identified the right keywords to target, it's important to optimize your website's content around those keywords. This includes using the keyword throughout your website's content, as well as adding titles, meta tags, and other elements that tell search engines what your website is about. On-page optimization also includes making sure your website's structure and navigation are easy for both users and search engines to understand and use.
3. Link building - Another important part of SEO is link building, which refers to the process of getting other websites to link back to yours. Linking from high quality websites is one way to show Google and other major search engines that your site is authoritative and trustworthy, which can help improve your rankings in their results pages. There are a number of different ways to build links back to your site; some common methods include guest blogging, directory submissions, social media outreach, and infographics creation & promotion