the call to action definition is “a hyperlink that moves your visitor through your sales process.”
This word or phrase tells your target audience what you want them to do (or, if you’re really strategic, what they want or need) and inspires them to act—perhaps by buying digital products, scheduling an appointment, or signing up for a course.
Often, this kind of call for action is represented on a CTA button, which adds a visual emphasis to the hyperlinked text, draws attention, and makes it more clickable.