Finding the right lead generation software tool can be a challenge because there are so many options to choose from, so here are a few things to look for in:
Ease of Use
You don’t want to spend hours trying to figure out how to make the tool work. It should be easy to set up and use from the get go.
Affordability
The tool's pricing plan should be reasonable and straight forward, especially if you’re just starting out. If you experience a lot of constant upselling, then it's probably not what you're looking for.
Functionality
The tool should have all the features you need, such as lead capture templates, multiple call to action options, countdown timers, an intuitive drag and drop editor, email integration, and if you're looking for more sophistication, rules or workflow based automation features.
Customer Support
If you have any questions or run into any problems, you should be able to easily contact customer support. Phone support is best, followed by live chat and email.