While you can use GTO poker solvers to simulate optimal bluffing frequencies, in practice you should always take into account the type of opponent you’re facing when considering bluffing them. Best bluffing opportunities arise when your opponent’s range is weak and your range is strong. Bluffing is a necessary part of the game, but it plays a much smaller role than most players think. For example, value betting well is almost always a more important skill to have as a poker player if you want to maximize your profits. Bluffing certain player types, for example calling stations, is essentially lighting money on fire – not the smartest move!