Original Design Manufacturers differ from OEMs because that they do design in-house. Many companies partner with ODMs to reduce their research and development costs. ODMs help clients design products and sell them as a private label product. If they do so, most times, they will retain the IP rights of the product. In some scenarios, ODMs may lease their original designs to customers who may slightly alter them to suit their business requirements and rebrand them with their brand logo. This type of manufacturing is also referred to as white label manufacturing. Generally, an ODM performs R&D, product testing, manufacturing, and white label or private label offering. For instance, phone chargers are one of the popular ODM products. Many mobile phone manufacturers lease them from ODM and use them after white labelling.