The best SEO process for a brand new website is one that starts with a proper audit or analysis of the keyword landscape the site is aiming to compete in. Even though every SEO campaign is slightly different, at the core of any campaign there is a hierarchy. Things like site structure, technical SEO items, and on-page optimizations should be squared away before you worry about creating a ton of new content or building backlinks. Technical and on-page SEO items could include but are not limited to: Site speed Optimized Meta Titles Optimized URL structures Internal linking Site Navigation I could add more to that list, but you get the idea. A new website should have the best foundation it can have. Once the on-page optimizations are taken care of you can begin to start creating new content and building out backlinks. In general, it’s more effective to have 10-20 pages of content on a website before you start aggressively building links. That being said, if you’re in a very competitive niche, it may be wise to start building links right away, as your backlink gap may be larger than other industries.