Optimized SEO gives your online marketing efforts a leg up on your competition and, unlike ads, costs nothing. It is entirely free to conduct keyword research, create a content strategy, and engage in frequent external and internal link development. And, though SEO does not always result in quick, tangible conversions, it is a critical component of organic traffic generation; which is crucial for brand exposure and familiarity. If your audience has confidence in you to deliver relevant, high-quality data at the top of the SERP, they will be far more inclined to buy your product!