Formerly known as Suggested Retail Price, the Kelley Blue Book Typical Listing Price is representative of dealers’ asking prices for a used car. It assumes that the vehicle has been fully reconditioned and has a clean title history. This price also considers the dealers’ profit, costs for advertising, sales commissions and other costs of doing business. The final sale price will likely be less, depending on the car’s actual condition, popularity, type of warranty offered and local market factors.