Some email acquisition companies use outbound emails, or cold email marketing, for lead generation in which they buy email lists to send your campaigns to. Our CRO services are built around converting your existing website traffic, and increasing overall engagement across your email list through inbound, opt-in email marketing. We do so by utilizing your current email list, as well as employing list growth tactics, to grow and maintain a healthy list of email recipients who are actively engaged with your brand, and encouraged to make repeat purchases or requests for service. We believe that inbound email marketing offers the highest level of return for our clients, and gives your messages the best chance of being delivered successfully and avoiding the spam folder.