Scent has the power to lift our spirits, connect us to memories and emotions, and affect how others see us. So, it's no surprise that wearing perfume has a few advantages for guys. For one thing, smelling good can make you feel and appear fresh and clean. Cologne may also make you appear more sophisticated and perfect, which helps make first impressions or need people to feel different about you. The most notable advantage of a refined smell is that it makes you feel better about yourself.