An asset library is an online repository that helps brands store, source, manage, and share critical digital files. Asset libraries are a great way to store any type of media. People use asset libraries to centralize photos, logos and color palettes, music files, video, text, documents, templates, audio files, animations, and more. Brands use asset libraries to organize their most important digital IP (intellectual property).
Marketers, agencies, photographers, journalists, and other creatives use digital asset libraries to help streamline workflows, mitigate errors, and improve internal and external collaboration. All assets in the digital asset library are easily accessible to the appropriate parties so brands can complete projects more quickly and to a higher standard. A well-managed, centralized asset library is an essential part of a brand’s digital strategy. Digital asset libraries are an integral part of marketing and branding because they allow marketers to access their campaigns from anywhere in the world, with up-to-date information (metadata).