You might think that PR and sales are two separate facets of your business, but the best PR works with sales to create one congruent experience for your customer. When information is shared across PR and sales, the likelihood of both teams reaching the target market is increased. Your sales team can be supported in a variety of ways. PR can build credibility for your company by securing features in reputable publications that are read by your industry – reaching targets quickly and efficiently. This also lays the groundwork for your company name to be recognized so that when the sales team reaches out to connect with consumers, they are familiar with the brand from the start — warming up your leads before they even reach out. These PR wins can also give the sales team a reason to follow up by providing the opportunity to send a link to a feature and reopen a conversation that had previously been closed.