Since SMS marketing campaigns can be personalized to drive conversions, text messages can be of the following types:
Transactional alert messages
Offers, coupons, and discounts
Promotional offers
Loyalty programs
Text to win the competition
Remember that text messages should be within 160 characters, so design your SMS marketing messages accordingly. Don’t forget to include your company name, a clickable link, customer name, the offer, and an opt-out option.
Here is a list of do’s and don’ts of SMS marketing automation.