The quantity of cards you should order will depend largely on how you intend to use them. If you’re printing personalised Christmas Cards to send to family and friends, then get everyone who the cards will be from to write up a list of who they want to send a card to and combine them for your total. It’s always worth ordering a small amount more than you need in this case as it’s inevitable that you will have forgotten a few people!
If you’re sending out the cards from a business, it may not be possible to send a card to all of your customers. Determine your budget to have the Christmas Cards printed and the postage to send them, and work backwards from there. Prioritise the customers who mean the most to you as a business or who you feel are showing signs of loyalty.
Finally, if you’re printing Christmas Cards to sell in a shop, online or at events, this will require some careful consideration. If you’re launching some new designs, it might be a good idea to order in low quantities to start with to find out which are popular and which aren’t.
Once you know which designs are selling, you then need to decide on how much demand there is and forecast how many you think you will need. It’s easy to re-order from us if you’ve already supplied us with your artwork and your new batch can be with you fast to help avoid you selling out.
It’s also worth considering how much storage space you have, and whether you plan to re-use these designs in future years. Ordering in bulk will provide you with better value for money, but this is only sensible if you’re not going to be left with a lot of unsold cards which you have no use for or are unable to store safely and conveniently until the next Christmas.
//