Assessing your brand’s positioning compared to competitors involves several steps: Identify who your direct and indirect competitors are. Evaluate their brand image, messaging, and visual identity. Understand their unique selling points and how they differentiate themselves in the market. Use customer reviews, social media sentiments, and survey data to understand how customers perceive your competitors. Draw a comparison between your brand and the competition based on these factors. The goal is to identify gaps or opportunities in the market that your brand can fill. Try to understand your unique strengths and leverage them effectively.