Google and other search engines use a variety of factors when determining local search rankings. There are dozens of ranking factors in all, and law firms need to focus on the most important. Review signals are among the most important ranking factors, so extra care needs to be put into reputation management for lawyers.
Simply having positive reviews isn’t enough, though. The keywords in the reviews can also help you move up in the rankings. Firms that receive reviews on specific topics tend to move up higher in the rankings than firms that only have general reviews.