Wix ADI (Artificial Design Intelligence) is the first generation AI-powered website design tool that Wix released. Since 2016, ADI has offered a quick, intuitive way to build websites. Building a website with ADI begins by making a series of selections about your website’s requirements and design preferences. ADI then presents design options based on these inputs, allowing for some level of customization, while significantly simplifying the design process for users who prefer an easier, more guided approach.