Employers can connect with students without stepping on campus. Below are some ways to engage students, from social media presence to video interviews.
Social media presence
A company's social media presence on YouTube, LinkedIn, X (Twitter) or Instagram can work in its favor and provide an advantage in recruiting. Companies can offer a glimpse of work culture and devise recruiting strategies to attract students and increase brand awareness.
Company conversations
Organizations can connect candidates over the phone or use video conferencing tools because conversations are integral to establishing connections with students.
Webinars or presentations
An interactive webinar or video presentation can save an organization time and money that would otherwise be exhausted while commuting and reaching campus. Potential candidates can understand the organizational work culture, the work done in the enterprise and employer expectations. Virtual presentations should be manageable but brief (around 20 minutes or less) and be followed by Q&A sessions to maximize engagement.
Virtual interviews
Organizations can schedule virtual interviews via phone or video conference, enabling students to choose time slots directly.