To know about the success of your PPC campaign count your- return on investment (ROI). At any rate, you have to measure both clicks and conversions. Conversions are individuals who click on an advertisement and make the following steps to buy your product or to call you to take your service. You may also decide to measure the accomplishment of individual campaigns in various manners. For instance, success wouldn't appear to be identical for a battle intended to give you more traffic to your Facebook page as it would for a Search crusade originator to produce more deals.