Opting for low-cost SEO services poses significant risks to a business. These services often fail to comply with ethical SEO practices, resulting in the use of tactics such as link schemes or private blog networks (PBNs), which can be detrimental to a site’s reputation and rankings. Such practices can potentially attract penalties from Google, severely compromising a site’s online visibility and trustworthiness. It is crucial for business owners to be vigilant and discerning when selecting SEO professionals to avoid these harmful consequences.