Ad monetization analytics helps you analyze the result of your ad monetization efforts, with metrics such as filled ad requests, bid requests/responses, and aggregated ad revenue.
Ad revenue attribution is a feature that adds ad revenue measurement to your network and MMP reports, allowing you to measure your complete marketing ROI (with cost, in-app purchase revenue, and ad revenue, side by side per campaign).
Use Case:
Ad Revenue Attribution: Adding ad revenue to your network and MMP reports to measure your complete marketing ROI.
Ad Monetization Analytics: Analyzing the result of your ad monetization efforts, with metrics such as filled ad requests, bid requests/responses, and aggregated ad revenue.