Big-data analysis is the process to identify the most optimized and highest performing solution, based on the desired parameter, from a very large set of data points. Being able to sort through high amounts of data quickly is extremely important for life insurance purchases, because there are more than 781 life insurance carriers, 1500+ different life insurance products, and 10+ banks who could finance a purchase, resulting in more than 156,000,000 (yes, 156 million, you read that right) potential investment combination data points for the consumer to choose from.