There could be a few reasons why your analytics account is showing links to pages that don't exist on your website. It could be that someone has misspelled your URL, or that they are linking to an old page that you have since deleted. In either case, there are a few steps you can take to solve the problem. First, make sure that you have set up 301 redirects for any pages that you have deleted. This will ensure that anyone who tries to access the old page will be automatically redirected to the new one. You can also add a custom 404 error page to your website. This page should include a search box so that visitors can easily find what they're looking for. Finally, make sure to check your analytics regularly so that you can spot any potential problems early on. By taking these steps, you can help to ensure that your website is running smoothly and that visitors can always find what they're looking for.