One of the common difficulties in the valuation of intangible assets is identifying what counts as an intangible asset in the first place. Business managers should value each Intangible asset as a separate class when valuing Intangible Assets. Besides putting the price tag on brands, trademarks, patents, copyrights and more, other aspects of a business can be included on the list. Capital spent on research and development into new products or expenditure can also be included.