It can be as simple as always answering the telephone. I tell my reps to let a smile come through the phone when you’re talking to someone. We need to always be a resource for information. We are always responding and getting back to customers on a timely basis. We want to be a resource for customers—that has been key to our growth. We’re a resource for codes, specifications—all things related to the glass and glazing products. Bottom line, it’s always meeting the commitments you have made with your customer. Always do what you say you’re going to do. That’s high-quality customer service in action.