Threads, an Instagram app, is a microblogging platform that Meta released to compete directly with Twitter. Threads is Instagram's companion app, as Instagram users must create a Threads account with their Instagram credentials.Threads operates similarly to Twitter by encouraging real-time conversations where users can share their thoughts, photos, and videos.Also: Facebook and Instagram owner is launching Twitter rival called ThreadsIt's unclear how Threads and Instagram will boost one another's engagement or analytics, but the two apps are heavily tied together. Users can import their Instagram following list to Threads, and a verified user on Instagram is automatically verified on Threads when they create an account.Threads also has a catch that users may not be aware of until they've already created an account. If someone decides they don't like Threads, they can't delete their Threads account unless they also delete their Instagram account.If a user violates Threads' community guidelines and gets their Threads account banned, their Instagram account will also be banned. To change their Threads username, users must also change their Instagram username.Also: US Surgeon General releases social media health advisoryThe strong tie between a user's Instagram and Threads accounts makes it difficult for people with accounts across platforms that represent different parts of their personality. For some, their Instagram account is family and coworker-friendly, while their Twitter account is dedicated to inappropriate humor or their favorite celebrity. As a result, users will have to bring their contrived Instagram personality to Threads or create a separate Instagram account to attach to a Threads account.