Our display advertising specialists will work closely with your business to create an in-depth geofencing marketing strategy for your UK locations. Below are a few strategies we will implement when creating and optimising your campaigns:
Understand and target your location demographics
We will work closely with your business and local teams for crucial insights into the most effective campaigns with your target audience; this research will enable our display advertising agency to determine which platform to publish your geofenced ads and influence how they appear online.
Run your geofencing ads at the correct time
Your busiest hours will help us decide when to run your geofencing ads. With this in mind, we will publish your ads before or after your most popular hours to help increase the number of customers to your business during any slight drop-offs throughout the day.
Include a desirable CTA within your ads
When creating geofencing ads, we will include strong calls to action (CTAs) to help capture your local customers. As geofencing marketing relies on their proximity, the CTA will require immediate action, capturing potential prospects within a lead capture form or landing page. They will collect their contact details for your business – including their email, phone number and website address.