10 P's means ten factors required for the marketing process which starts with the alphabetical letter P. They are, ProductPricePlacePeopleProfitPurchasePhilosophyProceduresPromotionPhysical EvidenceSimilarly, we can explain the concept of marketing as well as the concept of management with these kinds of notations like C's, M's, etc. These are catchy to remember and tricky to explain. For example, if we take the term capital with the notation C and the same capital can be represented as money with the notation M.