The Facebook pixel is code that collects data to help you with tracking conversions from Facebook Ads. It can also help you to optimize ads, create target audiences for future ad campaigns and help you with Facebook remarketing. Anyone can install the pixel to collect data to use whenever they are ready to create a Facebook Ad. The pixel can be used to collect data that has been predefined or that is set up as a custom event. These custom events can be summarized as follows- Leads, Purchase, Complete registration, Add to cart or wishlist, Search, Customize product, And so much more. Parameters help you to add detailed information to customize your events. Creating a Facebook pixel is a simple process. You just need to click on Facebook Events Manager and choose pixels from the dropdown menu in the top left corner. Thereafter, you can click the green icon that prompts you to create your pixel. You can name it, enter your website URL and then click on create. You can then add the pixel code to your website to track the events of your business.