Keyword research can play an important role in the development of a reverse silo structure, as it can help identify the specific topics and keywords that individual pages should target. By identifying the keywords that users are searching for, website owners can create individual pages that are optimized for those specific keywords and then group those pages together into broader categories.
This can help individual pages to rank for specific keywords and can also help the website to rank well for broader topics or themes. Additionally, keyword research can help website owners to identify gaps in their content and opportunities to create new pages or categories to target specific keywords or themes. Overall, keyword research can be a valuable tool in developing a reverse silo structure that is optimized for search engines and user experience.