Meta title tags and meta description Tags determine your website’s appearance in the search engine list. Meta Title Tags’ purpose is to describe in several words what a specific page is about and its relevance to a search topic. This, in turn, increases your overall ranking since you can meet the demands of the market more adequately. Meta Description Tags, even though it is not a ranking factor, are very relevant to clicks. They give the users a glimpse of what they are likely to find on your page hence encouraging them to click on the link you provided rather than other competitors’ links. Most common unique meta tags combine the concepts of effectiveness and correctness to give you higher chances of being noticed, a better click-through rate, and therefore, an increased number of visitors.