While nothing can immediately cure a cold, over-the-counter cold and flu medicines such as Theraflu can ease your severe symptoms and help you get back on your feet. Symptom relief, especially at night, can help you rest easier and in turn aid in recovery. If symptoms persist for longer than a week, it would be wise to consult your doctor. A sore throat caused by a viral infection usually lasts about 5-7 days and should go away on its own. You can take the following measures to help alleviate some of the pain:Get plenty of rest.Make sure to drink plenty of liquids to prevent dehydration.Gargling with salt water or drinking warm liquids like tea or broth may also help ease any throat pain4,5.For more immediate relief, you can take:Ibuprofen, acetaminophen, or over-the-counter throat sprays.Theraflu Flu & Sore Throat Hot Liquid Powder, contains acetaminophen to effectively ease minor sore throat pain. Beyond sore throat, Theraflu Flu & Sore Throat Hot Liquid Powder, also treats nasal congestion, runny nose, body aches, fever, sneezing, headache, and sinus congestion.