SEO services can be of different types including but not limited to following below: Packaged SEO Services : This is a classical service which you will see on most SEO websites. All SEO activities including initial audit, on-page, off-page are packaged based on the budget of the client. The deliverables are very transparent in terms of number pages, keywords, and links to be created every month. SEO Consulting : This is a bespoke service ideally taken by enterprises or companies who need technical assistance in SEO strategy and implementation. SEO link building : Link building is all about gaining trust from other websites. This SEO service is limited to creating /acquiring links from other sites. The deliverables may differ based on the agreement with the client. Technical SEO audit : Technical audit is ideally done by a technical SEO consultant. The deliverables here are limited to find technical SEO issues in the website along with suggested recommendations. Everything is well documented in a word document so that action can be performed by any internal SEO team member or external agency or developer.