A lot will depend on whether your customers are actively using Twitter. But if they are, it’s your chance to stay closer to them and listen to the conversations they’re having about you and other brands – and react.
Using NapoleonCat, you can actually check user engagement on Twitter for your competitors’ accounts in a matter of just a few clicks. This should quickly tell you whether this social platform is worth pursuing in your industry.
Twitter can be a quick way to reply to customer service complaints or questions but also sharing important updates or starting relevant discussions.