There are various factors to consider to optimize video content that attracts viewers, promotes subscriptions, and boosts your brand’s ranking. The most important part of video content is an optimized title. An optimized title will include a catchy phrase that elicits a click and relates to the video’s content. The title should include specific keywords that relate to targeted searches by customers without exceeding a specified character amount. The title will set your video apart from the rest with power words and SEO-focused keywords. Optimized metadata is the second most important factor. Metadata is the description and tags that are linked to your YouTube video. The metadata should also include the relevant keywords to boost your ranking and increase viewers.
It would be best if you also remembered relevant tags. By doing extensive research on the keywords used in targeted searches by customers, choose the most relevant and used keywords that will rank your video content higher.
Compelling thumbnail images are also crucial. A thumbnail image that includes enticing information will motivate viewers to click on your video above any other video. Lastly, you will need a call to action, aka a CTA. The CTA needs to encourage viewers to access your website to find out everything they need to know about your brand, product, or service.