The first and most-important thing you need to do when creating a landing page is identify your target audience. Once you figure out who you’re talking to, it will be much easier to organize your content and come up with the right design. Write an attention-grabbing headline and offer just the right amount of information about your product or service; you don’t want to overwhelm your readers or fall short. Include a call to action and a box where buyers can provide the personal details that will turn them into leads. At the end of the day, it’s also important to test various versions of the page to see what appeals the most to your specific audience.