Recent studies show that 50% of people who perform a local search will visit the physical location of the business in person within the same day, and 78% of local searches on mobile phones end in offline purchases. For retail, finance, professional services, and other businesses that need customers to visit in person, local SEO is one of the most important aspects of your SEO strategy, as it’s the ‘last mile” in the conversion process and competitors are often just a tap away.