The budget for producing an image film can range from a few hundred euros to several thousand euros. Start-ups and small companies in particular need to keep a closer eye on the budget, especially when it comes to planning and producing a promotional film. For this reason, they like to look for sound engineers and protagonists who work without a fee and in return offer to use the image film as a reference object for their own CV. Larger companies often have a bigger budget and can therefore commission a professional team to produce an image film.