The good news: Businesses have so many options for accessing marketing talent and expertise. The bad news: Businesses have so many options… and they are not easy to compare on an “apples to apples” basis. Searching for the right marketing expertise for your growing business can be really challenging. “Marketing” is a very broad term, and there are hundreds of micro-disciplines that require specific expertise: from holistic leadership, to very niche agency or specialist capabilities. It’s important to understand the unique role of a fractional CMO, the criteria that makes a CMO a true executive leader, and the difference between a fractional CMO and other marketing models.