Google My Business, also known as GMB, states that store code could be anything that uniquely identifies a business that can be used as a store code. In simple words, a store code can be anything from a character to a name, place, any noun or number as long as it stays the same and denotes the business or a profession in Google Maps. The store code cannot appear to the public. It, however, is only visible to the one who logs in to their GMB profile. The store code helps you in identifying the location of your business when you are running a local inventory advertisement. Besides, inventory varies from store to store and store code recognizes the attributes of inventory details and identifies your business. In short, a store code is a code that is not visible to the public but only to ones with GMB profiles and is used to identify your business outlet.