Firstly, our lenses. We could have just worked with an off the shelf blue-light-blocking lens, but we wanted to be certain the lens would filter out the highest energy wavelengths whilst letting the good blue light in. So we embarked on many months of research and development to create our own blue light lens, partnering with experts in the field to develop our Blue+ lenses. Our Blue+ lenses are clear and filter 80% of the highest energy wavelengths, have 100% UV protection and come with a premium anti-reflective coating that eliminates glare to make screen time more enjoyable. Our technology goes deeper. Unlike our competitors, our blue light filter is not a surface layer or coating. Your Baxters have a blue-light pigment technology embedded right into the lens, filtering out as much as 80% of the highest energy wavelengths known to cause digital-eye-strain. It’s a difference you’ll feel. Secondly, our frames. We set out to design frames that you would be happy to wear out in public. Working with experienced frame designers we have developed a fashionable range of glasses that we hope will suit all tastes. Because our Blue + lenses are virtually clear with a very subtle tint (hardly noticeable when worn), combined with one of our stylish frames, you have protective eyewear you will be happy to wear anywhere!