Cost per thousand measures the cost efficiency of a media vehicle based on the cost of exposing 1,000 people to a promotional message. To calculate cost per thousand, multiply the cost of the ad by 1,000, then divide by the number of listeners in the audience. $500 x 1,000 = 500,000/100,000 = $5.00 per thousand More test answers on https://studyhippo.com/sports-and-entertainment-marketing-finals-review-master-set/