Fractional marketing is a new approach to digital marketing. It uses fractional teams of experts and data-driven strategies to create more customized and effective campaigns that drive results.
Fractional teams are made up of specific specialists each with their own area of expertise, providing more specialized insights on customer behavior and the effectiveness of campaigns. They can also provide more detailed data analysis that allow for the measurement and optimization of campaigns in real time.
Put another way
Fractional marketing is a way for businesses to outsource part of their marketing department to part-time specialists. This allows businesses to access the skills and experience of a full-time CMO or marketing team, but at a fraction of the cost. With fractional marketing, businesses can supplement their existing marketing department or fill roles entirely, and pay only for the time and services rendered. Fractional marketing helps businesses to tackle all kinds of marketing-related tasks and is ideal for organizations that don’t have the financial resources to hire a full-time marketing team.
In short, it’s a form of outsourced marketing.