Google is by far the most-used search engine in the world. In 2020, Google's market share was over 92%. The other search engines fighting for the remaining 8%, such as Apple and Bing, tend to imitate Google in terms of what they want to see to rank your business higher. So whatever we do to help you impress Google, can work to increase your rankings on the other search platforms, too.  That is why we focus primarily, but not entirely, on Google - it is the best use of your marketing dollars.