Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. (Hookle, 2021). Now, this description is accurate but when it comes to making videos, the approach does not always have to be so direct. You do not always have to have your product or brand be front and centre in the video that you create for it to be effective. But more on that later. Simply, any video that raises awareness of your brand can be considered video marketing, from the most cinematic to one that is quickly done on your phone. One reason why video marketing has become such a useful and viable option is because of the smartphone. 57% (or as much as 75% according to other sources) of global video is played using mobile devices. (Kegishyan, 2020). Not only do we consume the majority of videos through mobile, but we also create videos using mobile too. This means that if budget or time is an issue, you have access to a device that can create high-quality content nearly instantly. If it is used correctly of course. This means that video content that, in the past was expensive, time-consuming, and only available to big brands is now accessible to nearly everyone. However, this does not mean that you can simply point and shoot and create a video in one take that will go viral. Finding success with video marketing is often a case of trial and error but eventually, you will find a workflow that suits your branding.