The cost of Paid Social advertisements varies depending on the platform and bidding option you use. Most networks offer both cost-per-click (CPC) and cost per mille (CPM, or cost per 1,000 impressions) bidding formats. Here’s a breakdown of the average price of each across platforms:
• Facebook – $0.97 per click, $7.19 per 1,000 impressions
• Instagram – $3.56 per click, $7.91 per 1,000 impressions
• YouTube – $3.21 per click, $9.68 per 1,000 impressions
• LinkedIn – $5.26 per click, $6.59 per 1,000 impressions
• Twitter – $0.38 per click, $6.46 per 1,000 impressions
• Pinterest ¬– $1.50 per click, $30 per 1,000 impressions
• TikTok – $10 per 1,000 (minimum $500 spend to start a campaign)
• Snapchat – $2.95 per 1,000 impressions
Keep in mind that these numbers are only averages; prices typically fluctuate throughout the year.