EltaMD sunscreens are more expensive for a few reasons: High concentrations of mineral zinc oxide provide superior broad spectrum SPF but cost more. Focus on elegant textures and cosmetic elegance requires more formulation work. Sold primarily through dermatology offices and online vs. mass-market. Don't rely on as much "filler" as drugstore brands - focused on key actives. Fragrance-free, non-comedogenic, and sensitive skin friendly formulas require certain pricier ingredients. As a physician-founded brand, their reputation justifies the higher prices. While expensive, EltaMD sunscreens deliver premium protection and textures making them worthwhile for many consumers. The price reflects their effectiveness and safety.