Destination marketing is a very competitive business. Visit Anchorage’s efforts keep our city top-of-mind with the traveling public, infusing much-needed visitor dollars into our community. These dollars allow for year-round employment and generate revenue for local businesses. It also improves our quality of life in ways beyond the bottom line. For example, visitation might make it possible for restaurants and entertainment options to remain open throughout the year, and added flights serving visitors also give Alaskans more travel options Outside.