AIDA stands for Attention, Interest, Desire, Action. These are the four stages through which a company can turn a prospect into a customer. For attracting the audience’s attention, we primarily use social media. Attractive product page and home page help in generating the interest of a customer. To stimulate desire, content marketing, and email marketing are the most powerful weapons. Finally, to convert a customer’s desire into action, landing pages and pricing pages do the job.
This is among the important marketing interview questions and you must prepare for the related terminologies as well.