Clay authored the book "Search Engine Optimization All-In-One For Dummies," now in its fourth edition, and "Content Marketing Strategies for Professionals." He wrote the first web analytics tool, created Search Engine Relationship Chart and is credited with being the first to use the term search engine optimization. Bruce Clay's famous SEO course is available online at SEOtraining.com.Yes it does. Both SEO content writing and copywriting have to do with the words on the page, but they each serve their separate purpose. And this distinction helps you decide which method you need to achieve the desired results.