A weekly magazine's first issue should arrive within 4–6 weeks following your order. Unless otherwise specified, the first issue of a monthly magazine should arrive within 6–10 weeks. The second issue should arrive about 1 month after the first; the third about 2 months later; and so on. The first issue of a new series is called "the launch issue". Some magazines are published only once or twice in a lifetime, such as literary journals or magazines devoted to a single topic. Others may be issued annually or even more frequently if they are fan magazines or magazines covering specific sports teams or events. Magazines are published throughout the world, but most are published in English. Some notable non-English-language magazines include French Vogue, Italian Vogue, German Der Spiegel, Japanese Shūkan Gendai (formerly Shōnen Gahō), Korean Men's Fashion, Brazilian Veja. In the United States, magazines can cost up to $150 million before they break even. That means that most magazines are profitable, which allows them to give away many free issues as they try to attract more paid subscribers. Most magazines have an editor who is responsible for choosing what content will appear in their publication.