CEOs measure the impact of their company in myriad ways, but the most common way is through financial metrics. It includes things like profits, revenue, assets, and employee morale. Other measures of impact might include social responsibility or philanthropy. A socially responsible company might make donations to charity, for example, while one that is innovative might develop new products or services that help improve people's lives. CEOs also often look at how their company compares to others and strive to be at the forefront of innovation. They may also try to create a positive environmental impact by using renewable energy or reducing CO2 emissions. Overall, measuring the impact of a company is essential for two reasons: it helps leaders identify where they need to focus their efforts, and it allows them to see whether their strategies are working. By constantly striving for further impact, CEOs can ensure that their companies remain competitive and attractive to potential investors.