Some people just have a sweet tooth, in 19th century France it was common to add sugar to absinthe and other high-alcohol spirits and the 'sugar ritual' became a part of the enjoyment of the drink. Excess sugar can contribute 'body', mask high alcohol and also help hide defects in poorly made absinthes, which is why many poorly-made absinthes have sugar added in the bottle. None of our absinthes have added sugar. In fact the addition of sugar changes the character of the drink considerably; we recommend tasting our absinthes with and without sugar to appreciate the difference.