First of all, the dog owner should have the patience. Brushing will not only keep your dog healthy and clean, but it also makes them happy. Your main aim should be - to remove the dead hair/fur buildup - make them tangle and mat-free - to spread out the dog's natural body oils throughout the coat Hair-loss is a natural thing, also seen in dogs. You need to make sure that the dead fur and dead skin condition doesn't prevail on the pet's coat.