We partnered with Lexicon Branding, the premier naming agency for global companies, that came up with brand names like Swiffer, Febreze, BlackBerry phones, Sonos, Xbox Live, and the Subaru Outback, to name a few. The process was thorough, involving customer interviews, review of dozens of potential names, trademark audits, and screening against multiple languages. With an office in Poland and our workforce logging in from across the globe, we wanted a name that not only broadcasts our mission at home but would be reflective of natural language patterns worldwide.
After months of research, the name Nitrogen emerged as the top candidate. We chose Nitrogen because it is an absolutely essential element for growth. Like the chemical element, the Nitrogen platform is essential for wealth management firms looking to drive consistent and scalable growth. Nitrogen helps you differentiate, tell your firm’s story, and gives you the tools to create a prosperous and empowering investing experience for your clients. Nitrogen is a growth catalyst, a force multiplier, and an essential element for progress. Nitrogen is the missing element wealth management firms need to grow and scale.