One of the major benefits of native advertising is that native ads receive a higher click-through rate than traditional display ads, suggesting that native advertising speaks more directly to the consumer than obviously paid advertising. A high volume of clicks also helps translate into an increase in sales and brand interest as people who interact with a sponsored post or article are more likely to invest in your brand – especially if they’ve built a connection with your business by regularly seeing your in-feed native advertising. The best way to build brand loyalty is to use native advertising as an opportunity to express your brand’s personality and showcase your creativity, and you can use this in partnership with other brand visibility channels such as digital PR.