If you want to learn how to create your own cologne or perfume to sell, you’ll need to create a business plan framework: Market analysis: Research the perfume industry to analyse current trends, competition and customer preferences. Product services: Think about what kind of fragrances and services you would like to offer to customers. Marketing and sales: You’ll also need to plan sales and marketing strategies to attract and retain customers, including advertising, promotions and customer loyalty schemes. Finances: A critical part of any business plan is the financial aspect, so you can manage cash flow, projected revenue and other costs. Legal requirements: Read up about the various legal regulations and requirements that you will need to follow as part of running a perfume business.