Social media marketing is important for marketing strategies for various reasons:
Extends your reach: Social media networks (e.g., Facebook, Instagram, Twitter) have a large audience, allowing you to reach potential clients through targeted ads and boosted posts.
Strengthens your brand: Having a social media presence is expected by business buyers and shoppers, and not being active can make them hesitant and seek alternatives.
Helps customer service: Approximately 65% of people use social media for customer service, so being responsive and resolving issues can enhance customer satisfaction.
Increases traffic sources: In addition to paid, search, and email, social media can drive traffic to your website by sharing blog posts, sales, and product releases, leading to new leads, sales, or email subscribers.
Cornerstone of digital marketing: Social media networks provide valuable platforms for engaging and interacting with your target audience, contributing to conversions in the long run.