PPC advertising for eCommerce businesses can be a complex marketing process. The market is highly competitive and professional PPC management services can be affected by various factors. Ecommerce PPC pricing can sometimes go up to $5000 depending on the size of the business, or it can amount to between 10% — 20% of the monthly ad spend. These costs generally include but are not limited to once-off setting up costs, agency management costs, and the total monthly ad spend. Other PPC agencies charge a flat rate for eCommerce management services, while others charge a percentage fee of the ad spend i.e. 10%. For example, if your eCommerce startup costs are $2000, and you are charged 10% for ad spend, you will pay the agency $200 p/m to manage your campaigns. The PPC pricing model can be divided into three standard pricing criteria. Flat-rate: There is a recurring and fixed monthly fee. Percentage of ad spend: The monthly management fee is determined by your ad to spend. Performance-based: The total amount of the monthly management fee will be based on the ROI results. Other factors such as the agency’s specific features can influence the eCommerce startup fee and recurring costs.