Custom sportsbook development is ideal for those who want to build a sports betting software solution from scratch. But for those who are looking to launch their sportsbook in no time, white-label sportsbooks are an ideal option. In the case of a white-label sportsbook, you get to choose from predefined templates as per your business requirements. Further customization and software integrations are made. Once the solution gets thoroughly tested, it gets ready to launch within a few weeks’ time.