Video content plays a crucial role in enhancing the SEO efforts of a Perth-based business by increasing engagement and diversifying content formats. Search engines value a mix of multimedia elements, and incorporating videos can positively impact rankings. Videos contribute to longer dwell times on a page, signalling to search engines that the content is valuable and relevant. Optimising video titles, descriptions, and transcripts with relevant keywords also enhances visibility in search results. As users increasingly consume video content, integrating well-optimised videos into your website can significantly enhance both user experience and SEO performance.