In our experience of working with a very wide range of clients in different industries, we’ve noticed one main issue with social media marketing plans: they’re too rigid and boring. The fact of the matter is that nobody is going to care about your product or service as much as you do. That often leads to brands taking themselves far too seriously on social media to stand out.  Like it or not, you’re social media content is competing with pictures of friends and family, memes, and content creator videos. You can either choose to blend in with that type of content or you can stay rigid and watch your social media content fall flat. Don’t take yourself too seriously, show some personality, and make people laugh. That’s what everyone on social media is looking to do when they log on anyway.