For me, the idea came out of a personal frustration that there were very few festivals around that appealed to me and my friends and what we would like to do and experience. This frustration turned into some what of a personal obsession to create an event that catered to a slightly more sophisticated yet youthful crowd who, for whatever reason, have become disenchanted by what was offered by other festivals.
A great deal of inspiration was taken from old and historic photos of Portmeirion and then picking the best contemporary acts that reflect that artistic heritage.