Lack of product–market fit and a flawed business model are the top reasons why most startups fail, and these are a result of poor market investigation. Many would-be entrepreneurs enter the telehealth market with a strong belief in the exclusiveness of their offer that is not supported by facts. This may lead to entrepreneurs entering the wrong market, targeting the wrong audience, or even offering a product nobody needs. To minimize the risk of failure, start with a telehealth market analysis.