The beauty of PPC ads is that you decide how much you want to spend. You set a daily or monthly budget, and once that limit is reached, your ads stop showing up. But remember, it works like an auction. The more you’re willing to bid, the better your chances of getting your ad displayed. Now, costs can vary widely depending on your industry, the keywords you’re targeting, and the competition. But even with a small budget, PPC can still be effective if managed correctly. It’s all about being smart with your keywords and focusing on achieving a high quality score – that’s Google’s rating of the quality and relevance of both your keywords and PPC ads. A high-quality score can earn you higher ad ranks at lower costs.