John Patten, Karel Vuong, and Gaarp are the founders of Treasure and its token, MAGIC. Patten is in charge of project strategy, Gaarp is responsible for project growth, and Vuong handles operations. The three co-founders launched Treasure in September 2021. Since then, the project has attracted more than 10 metaverse projects, rolled out a marketplace as well as an exchange, and a decentralized autonomous organization (DAO) governs it now.