If possible, choose a domain name that includes your brand or company name. Ideally, you’d go with yourstore.com, but that’s not always an option if someone else has already claimed that domain name. In that case, you might try using a different TLD or getting creative with your .com domain names. Drink brand Avec, for example, uses avecdrinks.com. If you’re still stuck, you can use Shopify’s domain name generator, where you can enter your brand or ideal domain name to get ideas that are available.