Lead gen forms have numerous benefits, including but not limited to the following: + They’re straightforward. Lead gen forms make it super easy for prospects to complete a form without the effort usually associated with filling one + Can be great at redirecting. When someone submits a Lead Gen Form, they will view a thank you page, which you can turn into a link to your landing page. You can utilise this to lead them to offers, bonuses and more + Very mobile friendly. LinkedIn is greatly optimised for mobile, and to no one’s surprise, many people regularly use the LinkedIn app. And luckily for you, LinkedIn campaigns, including ones that contain lead gen forms, are well-optimised for mobile