Ecommerce tokenization is the process of converting sensitive customer data, such as credit card numbers, bank account information, addresses, and more into a unique, randomized, and non-reversible string of characters called a token.  The purpose of tokenization in eCommerce is to protect the confidentiality and integrity of sensitive information by substituting the original data with a meaningless value that is only known to authorized users. This helps protect customers’ sensitive data from getting into the wrong hands. Tokenization can be used by payment service providers to protect customer payment information and to reduce the risk of data breaches and theft. By replacing payment data and other sensitive information with tokens, online merchants can minimize the amount of sensitive data that is stored in their systems, thereby reducing the risk of unauthorized access or theft. Rixon is able to reduce the risk of sensitive data exposure by replacing identifiable e-commerce data with surrogate data or tokens. By doing this, it does not reduce the usefulness of the application. It simply increases the security of the data that resides in the e-commerce application.  In a database full of customer data, addresses, contact info, etc. that data is converted to a surrogate value which is then referenced when it is queried by the application. When the application queries that data, the original data is provided to who needs it for normal processing. When that is finished the data then reverts to a surrogate value. Meaning data is secure and cannot end up in the hands of hackers, malware, etc.