Most popular social networks and messengers provide the ability to create chatbots, including: Telegram and WhatsApp, Viber, Facebook, Instagram, and also Microsoft Teams. Currently, WhatsApp and Telegram have the highest penetration among messengers, while Facebook is popular among social networks. The choice of channel depends primarily on the age of the target audience and the region of residence. For a younger audience, Telegram is the most effective option, while WhatsApp is preferable for a more mature audience.