Local SEO is a specific type of SEO that focuses on optimizing your website for local search queries, such as “restaurants near me” or “plumbers in San Diego.” It involves optimizing your website’s content and structure to make it more relevant to local search queries and improving your website’s visibility in local search results. Local SEO is important for businesses that have a physical location or serve a specific local market. Traditional SEO, on the other hand, is focused on optimizing your website for broader search queries that are not necessarily tied to a specific location.