A digital marketing architect is a professional who plans and directs marketing campaigns for organizations, while also managing their website and optimizing it to ensure it meets best practices. They are responsible for creating, launching and managing the campaigns in order to ensure the organization meets its goals. The role of a digital marketing architect includes creating strategies, setting up campaigns, analyzing data, optimizing content and measuring performance. They must also be able to identify new opportunities for growth through market research and competitor analysis. Digital marketing architects must be knowledgeable about the latest trends in digital technologies and tools in order to develop effective strategies that will help organizations reach their goals.