Great question! We put a lot of heart into making our candles, but they deserve a little love from you as well! Your first burn is the most important. The
first burn will determine how your candle will melt for the rest of its life
span. Candle wax memory refers to how a candle burns and melts after it is
lit for the first time. The first burn creates a wax pattern or memory for each
subsequent burn. If the candle is not burned properly the first time, it
will start to tunnel. The candle needs to stay lit for approximately 2-3
hours the first time you burn it. For more information, please see our
Candle Care page.