Having established its name as the largest search engine globally, Google is the place where advertising definitely pays off. Reasons for this include: Users use Google to research companies, products, and services. Unlike other channels, users in Google Search are certainly showing interest in specific products/services at the moment, which is one of the steps preceding the decision to purchase. Google provides accessible advertising opportunities and result analysis through its own tools (Google Ads, Google Analytics, and others). Advertising in Google Search is a reliable way to generate significant traffic to your website. Advertising in Google Search is paid per click on the ad. Visually, ads in Google Search closely resemble organic results, but in most cases, they are positioned above them.