Allbeauty will price match items if the item is new, identical, and have the same size and colour. However, Allbeauty will only price match with certain competitors. To make a price match claim, simply go to the Allbeauty website and send them an email with the necessary information. Once they verify your claim, they will send you a voucher code to credit you for the difference between the competitor price and the All Beauty price. Please visit the All Beauty website for more details on their price promise and price match policy.