It's only natural for customers to have questions, and smart businesses are taking advantage of GMB's opportunity to pre-populate questions and answers to enhance their listing and make the answers as easy to find as possible.
They appear as part of your business listing on the knowledge panel. Customers can ask questions directly from a search engine results page (SERP) and by clicking on the “Ask a question” button. A box appears at this time, allowing customers to quickly and easily ask questions, but be aware that anyone can answer them, not just you. This means that you may end up with incorrect answers on the page.
It is essential to regularly review questions that have been asked by customers and provide answers as soon as possible, before someone else has a chance to do so. Remember that as a business owner, it's a good idea to pre-populate the most frequently asked questions in order to help customers as much as possible and make it easy for them to get their queries answered. This helps build trust, among other things.
Determine the questions you are most frequently asked and add them. It's often interesting and fruitful to sit down with a salesperson or customer service representative to make sure you answer as many questions as possible to help potential customers.