One of the benefits of native ads that they blend seamlessly with the content also becomes their disadvantage. As these ads look so similar to regular content, consumers don’t even realize that they are supposed to make an action.
Under native ads, you may notice words like “Sponsored” or “Suggested”. Other common traits of these ads are “Promoted” or “Recommended for You”. These identifiers separate native ads from the regular content on social media. Some websites like Linkedin incorporate functionality that allows the consumers to block advertised content completely from the platform.