Route optimization is the process of calculating the quickest and easiest route with a given number of stops. When delivering packages, drivers need to consider traffic, stop order, and time-sensitivity to devise the best possible route. Route optimization software does this process in seconds, factoring in various data points to provide the driver with an efficient path. Using route optimization helps reduce fuel consumption, time on the road, and missed stops. This saves the company money, makes the driver’s job easier, and leads to more satisfied customers. With route optimization, delivery companies run better.