8x8 is a single solution, both a unified communications and contact centre in one! This allows you to leverage the latest features and functionality, all from a single provider. The best part - pick and choose the capability that solves your problems and fits your business needs; whether that be UCaaS only, CCaaS only or potentially both. The integration between the two systems allows the contact centre staff and the back end users, to have real-time visibility of each other's presence status and then provides them with the tools to communicate internally; effectively. This single solution in the marketplace, gives us a unique proposition against our competition.