You’re not far off but you’ve got your timeline wrong. It’s the other way around: horses get the same proven quality Aloeride aloe vera powder as people get, only in horse-appropriate dosage and in horse-appropriate packaging. We launched Aloeride for People in 2004 after some two years of trialling and Aloeride for Horses was launched in 2011.Our point of view is simply this, if you can make the best then make the best. Which is what we do. If you value horses, which is what we do, then give them the best also. We have yet to meet the horse owner that would be pleased to find out that the aloe vera that he/she bought for his/her equine friend is (much) less then what it could have been. We are very proud to make Aloeride the aloe vera for valued people and valued horses.