2015 was a watershed moment in Harini Sivakumar's life. This mother to a five-year-old son born with Down Syndrome was looking out for products that were extremely gentle for her son but her efforts were in vain as she realised that the market rarely had products without a fragrance which largely is a major irritant in most skincare. She would then purchase most of these clinically effective skincare from international websites but importing them month on month wasn’t viable. That's when she took the help of YouTube and started making small batches of soaps, body butters etc for self-use. Gradually, she started sharing these with friends and family.
What started as products for self-use is now a venture with the name Earth Rhythm