A modular design approach has many advantages over an "integrated "design approach across various product categories. Modular clothing increases your individuality by allowing you to configure it to your specific needs. What's more, you can participate in the design process by selecting the Parts your jacket will be made of. This way, your garments can cover far more use-cases. Modularity also makes maintenance far easier by repairing/exchanging only the broken part. Imagine replacing only a sleeve torn on the elbow while keeping the rest of the garment still functional. Thanks to continued engagement with your clothing, there is also a lot more fun involved due to its upgradeability. Add to it, change it, adapt it. Make sure it always fits your style and needs.