In recent years, digital marketing has become popular – and for good reason. More than 3 out of 4 CMOs and business owners report higher return on investment from digital marketing activities vs. traditional, offline activities. It’s not uncommon for the digital marketing efforts we run for our clients to generate 7x return on their investment or more. Yes, there is a place for traditional marketing such as TV, radio, and print advertisements. But companies are voting with their marketing dollars and shifting to digital, most notably SEO, SEM and online performance advertising.