Volume: It is the amount of data generated and stored. The data ranges from terabytes to zettabytes. The data coming from smart devices, IoT enabled devices, machines, social media.nnVelocity: The data needs to be capture near real-time with speeds at which information coming from your youtube video, sensors, RFID, tags, etc. with speeds of gigabytes per second.nnVariety: Information coming from diverse sources mobile, emails, videos, audios that can be structured or unstructured.