This method of photography is used to sell a lifestyle. The obvious goal in life is to be happy, healthy, and prosperous, something all of us share. It's the ultimate selling point! If you can reassure your audience that your product or service can make a positive change in their lives, it is possible with the use of photography. Realism and the human connection can also bring business to a more human level, perhaps leveling with consumers suggesting that business has a soul.