The best email marketing tools are those that you—or your clients—can easily use. It doesn’t matter how technically feature-rich a tool is if it’s confusing, buggy, or doesn’t work well with other SaaS solutions in the mix. Opting for a trusted, reputable software solution like Constant Contact, available through the Vendasta marketplace, will give you access to all of these essential features while ensuring easy integrations with different email providers, social media channels, ecommerce platforms, and other software that your clients are likely using. A great tool coupled with using an email checklist template based on the best practices outlined here will ensure high-performing email campaigns, every time.