vAuto Market-Based Pricing leverages current listing prices to help dealers gain insight into their regional competition and guide their pricing decisions. It helps dealers manage the day-to-day pricing actions on their inventory to drive online consumer traffic with the goal of getting consumers interested in purchasing a vehicle. Kelley Blue Book Price Advisor leverages historical transactions to determine Fair Market Range. This provides pricing information and transparency between consumers and dealers. The Fair Market Range on the Kelley Blue Book Price Advisor helps consumers and dealers be informed on where the majority of transaction prices occur.