Participants are selected by the Momentum advisory committee, which is a panel of social equity-focused community leaders and investors. The advisory committee is intended to represent a broad cross-section of cannabis industry perspectives, emphasizing individuals with practical experience in the cannabis equity space, first-hand knowledge of the challenges facing disadvantaged communities, and knowledge of how these challenges inform business opportunities and financial needs.
Applications will be assessed on a combination of their potential for success, real-life experiences, and their barriers to entry.