The guitar’s fingerboard has a huge impact on how it looks, but it also imparts a little tonal flavor too - maple tends to be a little brighter than rosewood, or pau ferro as is often found at the more budget end of things.
There’s also the fingerboard radius to think about; more vintage models are likely to feature a 7.25” radius, and more modern guitars tend to have either 9.5”, 12” or a compound 10-14”. While it all boils down to personal preference, the general consensus is that a smaller radius lends itself better to chord work, and a larger, or wider radius can be more comfortable for lead players. This can all be adjusted with action tweaks and playing style though.