The Startup CFO group has invested a substantial amount of time looking at the conversations occurring in Slack and topics members discussed when they got together, as well as working with some executive coaches with a track record with CFOs. The major takeaway from that study was that something is usually unlocked in small group events. The situation is sufficiently intimate for detailed sharing, whilst also having sufficient breadth to bring a variety of insights to any problem shared. In addition, we see this coaching format as an economic solution. One that members could afford to maintain on an ongoing basis. We encountered members who had found one-to-one coaching fizzled out after a few sessions or was not sufficiently economic to continue into a second year. With our Mastermind format, we believe we have formulated an ongoing support structure that members would seek to have in-situ throughout their career. The majority of members tell us that the annual subscription for this coaching falls within their companies Learning and Development criteria. We ran a beta-group for the format in 2021 and all the participants in that sought to continue to foster those newfound connections. We believe this approach is also an amazing way to build insights. This is why our primary format is to run face-to-face Mastermind sessions, typically at venues in central London.