Yes, but also no. While many of the simpler tasks involved in online reputation management can be done by anyone, such as posting positive content, keeping your info up-to-date, and removing unflattering photos, it can be extremely tedious.
On top of the time-consuming nature of doing ORM yourself, you may not be equipped to handle certain situations. For example, if you find negative posts made by an ex-lover, or if you’re business has been bombed with a hoard of negative reviews, you may have difficulty getting this negative content removed or suppressed on your own.
The good news is that ORM services are very affordable these days and can take care of these kinds of situations quickly and efficiently before they can do major damage to your reputation. This is especially true if you run a business and stand to lose a lot of revenue if negative reputation indicators damage your brand.