In reality, many of the minor tasks associated with a comprehensive SEO strategy can be done by members of your staff. Whether it’s adding alt texts to images or working in keywords to blog headers, this level of implementation can certainly be accomplished in-house.   That being said, these strategies won’t be effective unless your staff has the know-how to deploy them strategically. Chances are that members of your company may not be familiar with the common tools used to track, measure and analyze SEO results. Investing in the services of an expert eliminates this guesswork. Instead, you and your company can focus on enhancing the brand.