A featured snippet is the highly coveted top position on Google’s search engine results page (SERP). This box at the top of organic search results can provide the highest volume of traffic to your website. Google highlights a featured snippet (summary answer) from a website that it believes does the best job of providing an answer to a searcher’s question. The snippet typically includes not only a brief answer but also the page URL, title and link. Featured snippets are also called “position zero.” Because featured snippets occupy more real estate on the page, they clearly catch a searcher’s eye.