Canned coffee is popular in Japan for a variety of reasons. For one, it's a convenient way to get your caffeine fix on the go. And because the can keeps the coffee fresher for longer, it's also a great option for those who don't have time to make a fresh pot every morning.
But canned coffee also has a bit of a cult following in Japan, thanks to its unique flavor profile. Unlike most American coffees, which are typically dark and roasted, Japanese canned coffees tend to be lighter and more delicate in taste. This is due in part to the fact that they're usually made with Arabica beans, which are known for their complex flavor profiles.
So if you're looking for an authentic Japanese coffee experience, be sure to give canned coffee a try. You might just find that you prefer it over your usual cup of joe!