The short answer is, it depends.  Every business has unique goals, budgets, and timelines which means a one size fits all strategy is not ideal.   We recommend that most businesses take advantage of the multiple channels available to ensure rapid and long-lasting growth. SEO, for example can deliver traffic, leads, and sales long after a PPC campaign has ended.  If your business is looking to generate B2B leads, a social media campaign via LinkedIn would be a good fit.   With every new client, we dig deep to get a full understanding of your product or service, your ideal customer, and your competitors.  Once we've determined your target audience, we can begin selecting the optimal mix of digital marketing methods.