By its broadest definition, content is everything your business uses to communicate. On your website, it includes images, videos, customer testimonials, infographics, the words in your blog posts and on your web pages, and more. Elsewhere, it includes your social media posts and digital ads, plus anything you do via traditional channels, such as print, TV and radio.
When we talk about content with our clients in the context of digital marketing, we’re nearly always referring to the writing we do for web pages, blog posts, articles for third-party publication, and special projects such as in-depth guides for a specific service or product.