SAP Screen Personas is a critical part of the SAP S/4HANA user experience strategy. It is the ideal solution for scenarios not yet covered by Fiori applications or for an organization’s custom transactions. Customers can use SAP Screen Personas to simplify their existing SAP GUI screens or WebDynpro ABAP applications to meet their unique needs and increase productivity. SAP is providing design guides and SAP Fiori-inspired sample content for SAP Screen Personas.