The demographic and firmographic data help in building the ideal customer profiles and play a prominent role in empowering the Email marketing campaigns. The demographic data includes the gender, age, profession, income and family status and structure and is used to segment customers for the campaign. Similarly, firmographic data uses industry, location, size, status or structure and performance data as it is used to target other businesses that represent potential clients. Both the matrices help in customizing and crafting relevant emails and strategies and consequently, helping you raise the levels of your email marketing campaign.