Affiliate marketing is a marketing model in which brands and businesses pay people for generating business for you. You can work with more than one affiliate marketers at a time, and you need to pay them only when they fetch you any business. It is quite an old marketing method and can work wonders for your business if you connect with the right people.
Many platforms enable businesses to connect with affiliate marketers. They help you to manage your campaigns. Also, you can create your systems to track performance.