When deciding what to charge on Etsy, several factors should be taken into consideration. Firstly, you should assess your costs, including the materials used, labor, packaging, and shipping expenses. It's essential to ensure that your pricing covers these expenses while still being competitive in the market. Additionally, researching similar products on Etsy can help you gauge the average price range for comparable items and determine where you fit within that spectrum. Considering the uniqueness and quality of your jewelry is also crucial; if your pieces are more intricate or made with rare materials, you may be able to charge a higher price. Lastly, understanding your target audience's affordability and what they are willing to pay for handmade jewelry can guide your pricing decisions.