While every landing page should be different, and there is no one-size-fits-all solution, there are some useful tips that can help you improve your landing pages across the board. Firstly, be sure that you make the right initial impression. The top of your landing page must immediately communicate what the page is about clearly and compellingly (and it has to load FAST!). This area of your landing page is often referred to as the ‘hero section’, and it should be accompanied by a high-quality image that helps strengthen the message of the page and have a clear CTA/button to inspire action.
But don’t just get caught up on the top of your landing page. The rest of the page is equally as important. Many users will not take action at first – instead, they will scroll further down the page to learn more about your product or service. This part of the landing page needs to provide value to the user while also using sales strategies to overcome their objections. Elements like reviews, testimonials, FAQs and more are all extremely helpful in achieving this.