Town pages or city pages are as straightforward as they seem. These are the landing pages that are dedicated to a company’s service area. Town pages provide valuable information, such as the name of the town you serve and the services you offer. All sites can display the service area differently, but this information is incredibly helpful to potential customers. For example, some sites include a simple link in the footer, while others add a link in the main navigation. It likely depends on the importance to your specific company. However, to generate SEO benefits, each and every town page must be internally linked in a site. If not, then these become orphan pages and create a drag on SEO performance. As a result, most sites leverage the service area page as a hub for town pages.