There are a lot of variables that can affect how many visits it takes to reach the end of the sales funnel. It depends on what you're selling, your target market, your marketing strategy, and more.  There are some general guidelines you can follow. For example, it's typically easier to sell products or services that people are already familiar with and have a use for. It also tends to take fewer website visits to make a sale if you're targeting warm leads (people who have already expressed interest in what you're selling) than cold leads (people who don't know anything about your product or service).  Of course, these are just general guidelines. The best way to determine how many visits it takes to make a sale for your business is to track your progress and see what works best.