The memory foam is a product of innovative technology, sensitive to the temperature of the human body. This is because heat influences the molecular structure of this extraordinary material used for the realization of some types of mattresses, up to shape it, in order to follow perfectly the shape of the body and thus minimize the pressure points and provide an unparalleled comfort. The memory foam mattress is deformable, i.e. it is able to return to its original shape in a gradual and steady way, providing an optimal support in every position. With constant research, it was possible to give life to the Thermoregulating Memory, which uses the technology microencapsulation of heat such as in Viscofoam Plus, which is able to regulate the temperature of the mattress zones in contact with the human body , creating an ideal microclimate.