To build a mission statement, follow these steps:
1) Identify your purpose: Define the fundamental reason your organization exists.
2) Determine key values: List the principles and beliefs that guide your organization’s actions.
3) Define the target audience: Identify who your organization serves or impacts.
4) Outline your primary goals: Specify the main objectives your organization aims to achieve.
5) Make it unique: Highlight what sets your organization apart from others in the industry.
6) Be concise: Combine the core purpose, values, audience, goals, and unique aspects into a clear and concise statement.
7) Get feedback: Seek feedback from stakeholders and refine the statement to ensure clarity and alignment with your organization’s vision.
8) Be memorable: Make sure the final version is short, easily understood, and easy to recall.
9) Be authentic: Ensure the mission statement accurately reflects the true essence and direction of your organization.