Here's how you can create and communicate product value:
-Give your product a purpose, a story to make it more inviting to the audience.
-Highlight an immediate benefit associated with your product, emphasis on how it solves the consumers' problems.
-Highlight what your product does to convince customers they need it.
-Curate content and videos that explains how your product functions, and feature it every place you can.
-Keep your message consistent so it sticks with your customers.
-Use customer testimonials to build credibility.
-Do not hold back on CTAs! They are the ones who'll encourage consumers to act!
-Do A/B tests to figure out what resonates with your consumers more.
-Display your product’s features via high-quality photos and videos on Social Media & your website.