That is a question that has recently been pondered by many over the past few years. My thoughts are do what feels right to you. It's a personal preference. That said, IF you choose to rinse your turkey under running water, make sure to keep the "splash-potential" down by not having the tap up to full-force while rinsing, and pat the turkey dry with paper towels before seasoning and roasting. And should you choose NOT to rinse your turkey (that's perfectly fine), pat the turkey well with paper towels to dry any liquid that has collected under the plastic wrapping before seasoning and roasting.