It’s neither a yes nor a no since both inbound marketing and PPC costs depend on different factors. Inbound marketing costs are influenced by the size of your business and the amount of content you create. The more content, the more it costs. Similarly, PPC costs depend on your market. However, inbound marketing is a future-looking strategy that is more sustainable and cost-effective in the long term when compared with PPC, which is costly in the long term since you will have to keep paying for every single click you get.