Hashtags play a vital role in marketing your research and trend it on social media platforms. When used well, they are a powerful tool that can enable you to increase your social media reach and boost your views. Following are the tips to use #hashtags on social media platforms: Hashtags should be relevant to your research. This makes sure you get connected to the right audience. Your used social media hashtags should be relatable to your target audience. Try to create relevant hashtags which are commonly used in your domain on social media and resonates with your target audience.  Besides being unique, it is paramount that the hashtag is clear when it comes to the message it relays. It should match the research you intend to showcase. Don’t let it be vague or ambiguous. A hashtag that is not very clear on the message might end up giving out a wrong message. Lastly, the simpler the hashtag, the easier it is to understand. Not to mention, the easier it is for others to use. That is why it is advisable to keep your hashtags short and straightforward. Lengthy hashtags tend to be difficult to read. Therefore avoid them as much as possible.