In the time of Social Media and Search Engine Marketing, the working model of businesses pretty much becomes dependent upon the traffic and the leads generated through it. However, it is not a walk in the park and you need to have certain skills and plans to execute perfectly and achieve desired results. The purpose of asking you this question is simple, the brand wants to know whether you have those skills and knowledge or you lack them. This is one of the key social media optimization interview questions, and a ghost answer can set you apart from your peers. With your answer, you need to assert having those skills. You need to tell the interviewer all the different ways to attract traffic first. The traffic coming to your platform can either be organic or through a paid campaign. While paid campaign traffic requires some money to spend on different ad campaigns, organic traffic comes sheerly from how well a website or any platform has been optimized. There is a third type of traffic which comes from referral as well if you have a very attractive refer and earn policy with your business. However, it’s the organic traffic that sets a website apart and also saves promotional costs.   Once you gain enough traffic, generating leads won’t be much of a headache for you. You can add forms, requesting your readers to fill in their details for further details. Additionally, you can add the live chat option on your platform which will ask for the customer’s details, giving you a lead. Email Marketing has also been a prevalent idea. The key is to make your business more trustworthy so that customers don’t trust you while sharing their details which we also called Leads.