Hootsuite is sufficiently established to satisfy the requirements of any business, irrespective of its size. The Professional plan is suitable for medium-sized businesses that do not need detailed analytics or team access. Though, if you are a bigger business, get ready to pay significantly more. While its cheaper plan is reasonably priced, the other plans that are more geared toward bigger businesses are expensive. Hootsuite primarily focuses on social publishing. If you need social listening, you will need to buy an extra app - Hootsuite Insights.