Google has already said that they use site speed as one of the metrics in their algorithm to determine how high your website is listed on organic search pages. This means that when you increase your site speed, you also can increase your spot in the Google search results. When this happens you become more visible for key customers that are looking for you! If you are curious how your own website is performing, Google has a helpful website speed test tool called Google Pagespeed Insights to test your website.