Yes, YouTube SEO is definitely worth it. By optimising your videos and channel, you increase your chances of being discovered by a larger audience, leading to more views, subscribers, and engagement. Effective YouTube SEO can help your content rank higher in search results, making it easier for viewers to find your videos. This not only enhances your channel’s visibility but also contributes to long-term growth, brand recognition, and potential monetisation opportunities. Investing in YouTube SEO is a valuable strategy for maximising the impact and reach of your content.