Following a number of recent discrimination charges from HUD and others, Google and Meta have implemented changes to their advertising policies. The new ad policy removes targeting by age, gender, or zip code in housing ads and applies to advertisers targeting U.S. users. We will still target a region of your choice using our industry-leading ad practices, but can no longer target by individual zip code. Introduced on October 2020. In order to overcome these regulations, we will target a circle that covers the zip code entirely. Google’s location target is limited to a 1-mile radius or more. In Meta’s case (Buyer Leads) we must target a minimum radius of 15 miles from the center of your zip code. This may cause that you receive leads from surrounding zip codes.