Optimized META on your website pages is important for your cannabis dispensary SEO because search engines use it to identify what the webpage content is about and how it should be categorized when displaying the results.
Optimizing your website’s META data can help you appear higher in search engine results, which will ultimately result in more traffic coming to your store and greater sales opportunities.
Optimized META allows online potential customers to gain a better understanding of who you are and what services offer before they click–through on your link—giving them more confidence that they’re landing on right business page.