Short answer: It's tentative. As pointed out earlier, value addition can take on different forms. Some forms are tangible, while others are not. Printing an image on a mug is a tangible form of adding value. However, abstract concepts like social movements can add intangible value to a brand. For instance, a brand can be built around the hustle culture. Therefore, the cost can be zero or infinitely high, depending on the nature of your product or service.