Different types of UX audits serve different purposes.
Heuristic evaluation: Assesses a product's usability by expert evaluators against established usability principles or heuristics, uncovering usability issues and providing expert insights.
User testing and usability studies: Involves real users interacting with a product to uncover usability problems, user preferences, and areas for improvement.
Analytics and data-driven audits: Analyzes quantitative user data to identify patterns, user behaviour trends, and specific pain points within a digital product.
Competitive analysis: Evaluate a product about competitors to identify strengths, weaknesses, and opportunities for differentiation, helping businesses gain a competitive edge in the market.