Sustainability is a nuanced issue. First of all, there is no such thing as a 100% sustainable brand! When working with partners, we look at their impact in five key areas: Product, package, people, planet and principles. We ask detailed questions (and for provided evidence) of where and how their designs are made, the people involved in the various tiers of their supply chain, and how they are measuring their impact. Not every brand is perfect—most of the time emerging brands don't have the budget to do everything as they'd want to right from the start, like working with the best fabric possible, or with a certified factory. Where brands state they have certifications (be it beauty or fashion) we ask to see this if the information is not already clearly available on their own channels. Above all, sustainability is a journey for all brands and our priority is working with brands who are 1) creating cutting edge, beautiful products that we're proud to curate and 2) are doing so in a heart-led way, minimising their impact as much as possible.