Your business could use a fractional CMO when:
You need high-level marketing expertise but don’t have the budget for a full-time CMO
You don’t have the amount of work that warrants the hiring of a full-time CMO – especially for smaller, or newer, businesses
Your marketing initiatives need strategic direction and oversight for specific activities such as GTM or a product launch
Rapid growth or changes that demand a flexible and scalable marketing leader
These are just some examples of when a business could benefit from a fractional CMO.