When it comes to digital marketing it is found that SEO and Pay-Per-Click or any other paid media channel works great to enhance the website and brand visibility in any industry or role. It is found that when it comes to return on investment SEO is much better. But, let us not understand that SEO is inexpensive or hassle-free. It is also time-consuming and needs good resources to fetch the results but its long-standing returns are massive and extensive.