SEO stands for ‘search engine optimisation’. In a nutshell, it involves optimising the content of your website so that search engines (like Google and Bing) can find you and send traffic (i.e. potential customers) your way. There are many different methods of search engine optimisation, but you have to be really careful that you don’t use ‘black hat’ methods (read: sneaky, spammy tactics) which can get you penalised by Google and result in your website being blacklisted (which means that Google stops sending any traffic to you at all). If all of this sounds confusing, don’t worry – it’s actually very straightforward once you’ve been taught the tools and techniques. In this course, we start at the beginning and build your skills from there. So even if you’re a complete newbie to this whole idea of SEO, we can teach you how to confidently apply the principles to your own website.