Integration with other platforms improves the effectiveness of a marketing strategy by centralizing all customer information in one place, making management more efficient and coordinated. emBlue allows real-time database synchronization and automation of campaign flows across multiple channels such as email, SMS, and WhatsApp. This ensures that all marketing actions are consistent and timely, increasing the personalization and relevance of messages sent to customers. Additionally, with more than 20 native integrations with CRM, ecommerce, and other applications, emBlue enhances marketing capabilities, allowing for more detailed tracking and analysis of customer behavior, leading to more informed decisions and better results.