Print on Demand (POD) = print by order. POD is a business model that requires you to do exactly two things: set up an online store to sell your products, and market your products through online advertising. You don't need to buy and store the products you sell in bulk, because print on demand means that the goods are produced and shipped only when the order is received. The aim is to create and sell customised clothing and other products using your own designs. Your POD service provider, a third-party manufacturer, produces and ships to your customers under your name. All processes are handled by your fulfilment partner. You only pay the fulfilment company when you sell a product. In other words, you only pay when you generate sales. Everything is taken care of, from printing to shipping.