This allows the user to stick the insert onto their clothing and keep it in place without sewing. 2. The user is able to control the amount of cleavage they would like to show by scooping desired amount of cleavage and sticking it in place. 3. The adhesive helps to keep your breast in place, preventing embarrassing nipple slips. 4. The adhesive helps keep it sweat and water resistant, allowing it to be used in water activities