While this fashion rule enjoyed popularity in the past, it's no longer seen as a norm today. In fact, even fashion icon Coco Chanel broke the rule many times as far back as the 1920s. Chanel was known for wearing the color regardless of the season, incorporating it as a staple in her wardrobe. Today, nobody really adheres to this practice anymore. Nobody cares if you wear white even after the Labor Day weekend. The important thing is that you feel comfortable and confident in whatever color or style you wear.