Some popular SEO tools include: Google Analytics: Provides insights into website traffic, user behavior, and conversion rates. Google Search Console: Offers data and reports on website visibility in Google search results, including indexing status, keyword performance, and site errors. Ahrefs: A comprehensive SEO toolset that includes features for keyword research, backlink analysis, site audits, and rank tracking. SEMrush: Offers similar features to Ahrefs, including keyword research, competitor analysis, site audits, and rank tracking. Moz: Provides tools for keyword research, link building, site audits, and rank tracking, along with valuable resources and educational content. Screaming Frog SEO Spider: A website crawler that helps identify technical SEO issues such as broken links, duplicate content, and missing meta tags. Yoast SEO (for WordPress): A plugin that helps optimize WordPress websites for search engines by providing on-page SEO recommendations and features. Majestic: Focuses on backlink analysis, providing insights into a website's link profile and helping identify link-building opportunities. BuzzSumo: Helps identify popular content in a given niche or industry, aiding in content ideation and social media strategy. SpyFu: Offers competitor analysis tools, allowing users to uncover their competitors' keywords, ad strategies, and backlink profiles.