The Marketing Communications degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace.
The program covers:
Market and consumer research
Strategic positioning
Creative development and execution
Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
The program offers students a seamless transition between an Associate's and Bachelor's degree.