Including keywords in an author's name or book title for SEO purposes is not necessary, but it can be helpful. Keywords are words or phrases that people use to search for information online. Including relevant keywords in the metadata of an author's website or book description can improve the chances of their content showing up in search engine results pages (SERPs). However, it is important to avoid keyword stuffing, which is when too many keywords are used unnaturally and may result in penalties from search engines. Ultimately, the quality of the content is what matters most and should always come first. By creating meaningful and engaging content, authors can build a strong online presence that attracts readers organically without relying solely on SEO tactics.