A longtail keyword is a search term that includes more than one word and is more specific in nature. Here is an example of the difference between a keyword vs. a longtail keyword. A general keyword could be a term such as “lawyer”. A longtail version of this could be, “Medicaid Fraud Lawyer NYC”. Adding a practice area and a location to a specific search term makes it  more specific and thereby narrows down the competition. A million people across the country may be searching for the general term like “sell my house”, while those living in Dundalk, Baltimore who are planning to sell a house will be more likely search for the term “sell my house fast for cash in Baltimore“. The longtail keyword also helps define user intent. At iDesignYours, we specialize in finding the right keywords to increase your business, and make sure that you rank for them on Google.