It’s an undeniable fact that companies are going behind content marketing to meet new-age customer needs. With the right strategy in place, you can use content marketing to generate a new stream of leads. Apart from offering content like blog posts, free videos, and articles, organizations create high-level content, such as case studies, whitepapers, eBooks to present as lead magnets. Hence, the readers are added to a separate mailing list before accessing such standard content pieces. This works as a systematic process, and follow-up steps are carried out. As your leads engage with your content marketing activities, there is a possibility of converting them from potential to current customers.