Potentially, yes – more viewers and greater publicity have made this Women’s World Cup far bigger than ever before, with crowds around 2.5 times larger than in previous seasons. Viewer numbers hit new global records, meaning more women and girls have watched live games, and more will possibly be interested in trying the sport for the first time. Around 19 per cent of people now follow or watch professional women’s sports, whereas eight per cent are engaged in amateur sports - compared to 40 per cent and 12 per cent watching or playing men’s sports, respectively.