Brand recall refers to the ease with which people can remember your brand and products. There are two types of brand recall: prompted brand recall, where the person is asked to select which brands they’ve heard of from a list; and unprompted brand recall, where people enter your brand name without having seen a list of brands they might recall.  By improving your brand recall, you benefit from increased awareness and visibility. You can measure and improve your brand recall using a survey software, such as Attest.