It is an acronym for “PAY with Zero Risk” and marks the entry into the world of data-based business models of subscription and pay-per-use. With Software-as-a-Service, this applies to the variety of our offers - starting with the cloud-based systems WERKBLiQ, ISTOS and TULIP and expanding in the future to include other unique software offerings such as our DMG MORI technology cycles. “Subscription & All-in” instead of “investment and purchase” is the motto above all in the area of Equipment-as-a-Service with the first available machine tool M1.