There are three key elements that you must always include in your charity request letter. They are emotional appeal, donation details and information, and an explanation of how the donor can help. Reach out to your donors through an emotional appeal where you tell an emotional story about the mission of your institution. It doesn't have to be tragic or dramatic. A meaningful and purposeful story is enough. The complete details or what there is to know about the project or event must be provided in the letter. Donors have the right to know why you're asking help. Also, explain to them how they can help through their donations.