There is no one-size-fits-all answer to this question, as the ideal length for a video depends on its purpose, the platform, and the audience’s behavior. For instance, videos on social media platforms like Instagram or TikTok tend to be shorter (15-60 seconds), while explainer or educational videos on YouTube might be longer (2-5 minutes). Regardless of length, your video should be engaging from start to finish to keep viewers watching.