When creating an ad, the beneficiary and payer will be required to publish the ad. The field is prefilled with the company name you provided in the Leadfox settings. Make sure to validate if they are correct.
Small Businesses: If you are a small business owner running ads independently, you should enter the name of your organisation as the beneficiary. In this case, the payer information would also be your own organisation.
Agencies: If you're an agency serving a business, please enter the name of the company benefiting from your services as both the beneficiary and the payer (even if it's the agency making payments to Meta).
Subsidiaries: If your business operates as a subsidiary under a parent company, you should enter the subsidiary name or brand name as the beneficiary. The payer information, in this case, would be the parent company that handles the financial aspects.
Individual Promoters: If you are an individual promoting a specific product, service, etc., you should enter the name of the product, service, etc., as the beneficiary. As the payer, you would enter your own name.