Web design should always follow a clear goal. That’s why it’s a good idea to think about what you want to achieve with your website and adapt the design to that goal. A good rule of thumb is the popular saying ‘Less is more’. Don’t overwhelm site visitors with too many items and functions that serve no use. A clear website structure is more important than unusual features.
A design template is a great way to get started. Here, all key elements are already integrated. But don’t entirely rely on the template either. Customise your website and adapt it to your vision. For this, you can browse current web design trends. Just remember to not add elements that you won’t be using.