Choosing a search engine marketing agency can be a minefield – there are so many to choose from, each making the same claims, and it’s hard to separate the wheat from the chaff. Here are some things you can do to make it easier:
Check if they’re a Google Premier Partner – this is awarded by Google to the top 3% of agencies, and demonstrates in-depth knowledge of campaign management and customer growth
Check out their reviews on Google, Facebook, Trustpilot etc
Check out their case studies
Ask for client references that you can speak to
Go and visit them – seeing the agency at their office can often give you a really good feel as to what they’re about, and confidence that they’re a well-established agency
Ask what technology they use – a decent agency should have technology to do a lot of the heavy lifting data work, freeing up their specialists to focus more on the strategic and creative elements of your campaigns