Yes. Yes, yes, yes. Oh, and in case it wasn’t clear… yes. What your follower base has to say about your brand and project are the MOST important words you can listen to. Open your ears and hear what they have to say, because trust us… they’re going to be honest. They’ll voice their likes and dislikes, their honest opinions and feelings. How they feel determines the success of your online presence. But don’t stress. Mooning has ways to effectively gather, interpret and respond to the opinions of your following so that you keep them as happy as Larry!