Yes, you can "name" a hyperlink in Gmail! It's not exactly naming the link itself, but rather the text that displays when you hover over it. This text is called "anchor text" and you can customize it to describe the link clearly. To do this, simply highlight the text you want to be the hyperlink, then insert the link using the "Insert link" icon. In the pop-up window, paste the URL you want to link to. The text you highlighted becomes the anchor text!