Images can help SEO in several ways:
Improved user experience: High-quality images can enhance the overall user experience of a website, making it more engaging and visually appealing. This can lead to longer user dwell times and lower bounce rates, both of which are positive signals to search engines.
Increased engagement: Images can help to attract and retain user attention, resulting in increased engagement on the website. This can lead to more social shares, backlinks, and higher click-through rates, all of which are positive signals for search engines.
Rich media content: Including images in your content can provide more value to your readers, making your content more informative, educational, or entertaining. This can help to establish your website as an authority in your niche and increase your overall visibility in search engine results.
Improved page load times: Optimizing images can help to improve your website’s load times, which is a key factor in search engine ranking algorithms. Fast-loading websites are more likely to rank higher in search results, resulting in increased visibility and traffic.
More opportunities for optimization: Images provide additional opportunities for optimization, such as using descriptive file names, adding alt text and captions, and utilizing structured data markup. These optimizations can help to improve the relevance and context of your images, making them more likely to be displayed in relevant search results.