Branding is building the nest; marketing is sending the birds out to fly. Marketing consists of all the ways in which your brand message goes out into the world and connects with your audiences. Social media, advertising, print materials, signage, your website, business cards — everything has to be coordinated through a marketing strategy based on a clear brand message. What’s cool about having a clear brand is that it makes marketing decisions easy. You know your audiences and what is important to them, and you know what you want to say, and you’ll spend less money to get better results.