The ideal length of a website background video depends on various factors, including the purpose of the video, the content you want to showcase, and the preferences of your target audience. However, there are some general guidelines you can consider:
Website background videos are meant to be visually engaging and grab users’ attention quickly. Keeping the video length relatively short is generally recommended to prevent users from becoming disinterested or impatient. A video between 15 to 30 seconds is often considered a good range.
Since the background video should complement your website’s content, focus on conveying key messages or effectively showcasing your products/services within the limited time frame. Avoid overwhelming the viewers with too much information.
Background videos are often set to loop or play continuously to maintain visual interest. Consider how seamlessly the video can loop without jarring transitions or obvious repetitions when determining the length.
Mobile devices often have slower internet connections, and users may have limited data plans. To optimize the experience for mobile users, keep the video length even shorter, around 10 to 15 seconds, or consider alternative design approaches for mobile devices.