Digital PR is just as important for any business as traditional PR was. While almost entirely outmoded, traditional PR was designed with consumers in mind- unfortunately, it was designed for consumers of the past. Digital PR take those original concepts and molds them to modern business demands.
Positive press releases or reviews, fascinating articles, and clever blogs create brand loyalty, trust, and interest in the digital era. Reaching more people and rarer demographics than traditional PR can. Not to mention, digital PR comes at a much more reasonable price than more traditional PR and marketing firms can offer. Because there’s no need for expensive television marketing spots or high premiums for product placement, online PR is ideal for smaller businesses and startups.
With the innovative use of influencers and social media platforms, digital PR is focused on creating content for your business that is relevant to the everyday consumer- whether you need a press release or not. Many new businesses can feel like they may not have a “newsworthy” announcement every day, which can leave them trailing behind competition due to large lags in media coverage.
With digital PR, we pair with partners to ensure that the world has something to talk about and that you and your business are there. These services work especially well for businesses who may not be eligible for more traditional digital advertising. Getting your products noticed, while still firmly following white-hat guidelines.