In the finest Internet tradition, it costs nothing to set up and claim your new business Facebook page. The no-fee policy is the initial step in the process. Afterward, there may be incremental costs down the line. For example, you can choose to spend money elsewhere – social media managers, paid partnerships, copywriters, photographers, videographers, or other specialists for content making. It’s up to you to decide the amount of funding you want to devote to social media marketing.