A “disclaimer” is language you put on file with your application acknowledging that you will not possessexclusive rights to a term or design used in your mark, apart from your mark as shown. It states that the disclaimed words or designs mustbe freely available for other businesses to use inmarketing comparable goods or services. For example, would in the fictional mark “Kidrite Shoes”, the ownerwould disclaim the word “shoes” if they were selling shoes, as that word merely describes the goodssold and, therefore, could not be exclusively owned by the trademark owner.