Influencer Marketing, like the name suggests, is marketing through Influencers, or the social media influencers. The one thing all social media influencers have in common is their ability to influence and inspire thousands or even millions of people online, and that is what makes them stand out. Influencers inspire millions of people with their lavish lives or with the content they post. Consumers play a crucial role in every field of marketing, check out this article to know more about Impact of social media on consumer behaviour.