Customer Satisfaction is a general level of satisfaction your customers get from your product or services. It’s a widely recognized customer experience metric that helps to predict company growth and reduce customer churn.
Modern customers expect positive, frictionless company experiences. All it takes is one negative interaction—and your clients may leave you for one of your more customer-centric competitors or even spread negative word-of-mouth about you. And this will harm your reputation, sales, and recurring revenue.
Keeping customer satisfaction high is one of the most critical business objectives.