The ROOMIGATOR is made with ORGANIC Essential Oils. These are much more expensive than non-organic oils, or chemical fragrances that contain a lot of well, chemicals, which are made in bulk keeping them inexpensive. The ORGANIC oils in ROOMIGATOR are sourced from around the world so that you are only breathing in the best available. My mission is to sell you the best room freshener possible so you become a Roomigator, too, like so many others who tell me that they reach for it over and over in their homes, offices, cars, you name it!Read more about the history and