Email marketing is a form of digital marketing that uses email to promote products and services. It can send targeted messages, engage with customers, and build relationships with potential and existing customers. Email marketing allows businesses to reach out to customers cost-effectively and personally. It is a powerful tool that can help build brand awareness, increase sales, and generate leads. By using effective email marketing techniques, businesses can reach more customers, boost their sales, and create a positive customer experience. Email marketing campaigns can help build customer relationships, drive website traffic, and increase customer engagement. Through personalised messages and timely communications, businesses can nurture customer relationships and keep their customers engaged. With the right email strategy, companies can realise a greater return on investment (ROI) from their email campaigns.