Speeding up the formulation process requires the capabilities of a digital lab and predictive modeling. These tools leverage past and current data, allowing scientists to build on previous work through easy searches. This eliminates the need to create recipes from scratch each time, enabling the development and optimization of formulations in a virtual environment. By screening for the best combinations virtually, R&D teams can reduce the need for extensive physical testing, foster a culture of iterative innovation and shorten the time to market.