A “specimen” is a real-world example of how you are using your trademark on goods and/or in your services. For goods (products), a specimen shows the mark on the goods themselves, or thepackaging material of the product. For example, to show brand, it would be the label in thecollar, a hang tag, or the wrapper in which the clothing is sold.For services, an acceptable specimen includes the advertising and/or marketing materials for the service, such as website screenshots showing the mark on the same page as a descriptionof the services