That’s what they want you to think. But we're able to pop up the flavor without any oil in the popping process. When we season them, we just use a bit of non-hydrogenated, non-GMO safflower or sunflower oil (two oils for which GMO doesn’t exist). So Popchips have all the flavor, and half the fat of regular fried chips. Which means you won’t have to wipe your greasy chip fingers on your jeans.