You provide us with your information directly when you make a purchase, sign up to become a Harrods Rewards member, shop online, use the Harrods app, make a restaurant reservation, or register for a competition, service or event.
We also collect elements of your information indirectly. For example, if you instruct Royal Mail to redirect your post, we will receive your updated address information and update our records. Similarly, if we are informed that you are no longer at the address we have on file for you, we will update our records.
Our website, the Harrods App and Harrods emails may contain cookies and pixel tags that collect your information to enhance and/or personalise your experience. To find out more about our use of cookies and similar technologies (including pixel tags), please click here.  In some of our stores, we have WiFi and Bluetooth capabilities enabled to be able to understand the route that our customers have taken around the store. Please read our Store Analytics section below to find out more.
We collect and use information about you to provide you with a luxury retail experience. This includes instances where we use your information in order to provide you with a service or fulfil our contractual obligations to you, where you have given your consent and/or where we have identified a legitimate business interest that helps us deliver a luxury retail experience.
Should you choose to take advantage of any of our additional shopping services including Private Shopping and Personal Shopping, you may have a personal shopper (or another member of our retail team) assigned to you. They will collect information relevant to you in order to curate the most exclusive and luxurious personalised retail experience. Please read the Shopping Service section to find out more about how your personal information is used to deliver these services.
If you receive beauty treatments at Harrods sites, Harrods will collect contact information and where given, consent for marketing communications.  Your personal data will be shared with the treatment provider that you have booked to receive treatment from. Full details of how your personal information will be used can be found on your treatment booking and/or registration form.  For more information about how we use your data in the Wellness Clinic please click here.
Read on to find out more about what personal information is collected when you interact with us.