ORM in digital marketing has a crucial role. A bad reputation can result from an unfulfilled service experience, low-quality products, and poor customer service. Nowadays, negative reviews go viral faster than news. So, if you don’t consider ORM in digital marketing strategy, you can lose valuable customers.
Thus, you should hire an online reputation management agency to prevent negative online attention. In addition, you need to improve your service quality and try to resolve complaints as quickly as possible.