Casual social media, also known as non-professional social media, refers to a type of social media platform that is primarily designed for entertainment rather than professional networking. Unlike platforms like LinkedIn, which focuses on connecting professionals and career development, casual social media platforms prioritize fun, leisure, and lighthearted interactions. These platforms encourage users to share amusing content, engage in playful conversations, and explore various forms of entertainment, such as funny videos, memes, and casual discussions, without the pressures associated with professional networking.
Some popular examples of casual social media platforms include BeReal, Snapchat, Facebook, Instagram, TikTok, Twitter, and YouTube.
The term “casual social media” also refers to the trend of posting casually, without excessive preparation and filters.