Boxed makes money in a few ways. For one, they may save money on unused awards or memberships. For another, they make money through service fees (though these fees aren’t immediately apparent to customers). Like most delivery or online shopping, you may pay slightly more for the same product online as you would in-store. Bulk products are cheaper for the customer, but also cheaper for companies to purchase- due to the lower unit price. Finally, they select a mix of higher and lower profit products to offset any losses they may have from lower margins.