It is stated that commercial houses frequently influence the media. The media is always in need of funds. As a result, it is critical for the media to collaborate with advertising companies. It is difficult for the media to report on persons who offer them ads in such a setting. They will always choose the more lucrative option. Another reason why it is difficult to get a balanced report from the media is that they prefer not to make themselves look bad. Therefore, they will usually take the side of the powerful person or company against which there are no profits to be made. A final reason is that people don't trust the media. Many think that they are corrupt and will say whatever they need to keep receiving funds. They also believe that they will hide the truth if it harms their reputation. In conclusion, it is difficult to get a balanced report from the media because they want to keep receiving funds. Also, they would rather take the side of the powerful person or company than risk being rejected by them later. Finally, the public doesn't trust the media so they tend to believe what they say even if it isn't true.