Getting started isn’t too tricky; simply conduct extensive market research and competitor analysis, then determine end goals and develop a strategy. Once you’ve done that, create a Facebook ads manager account, select your audience segmentation parameters, and build out your campaign – make sure you choose the most relevant ad format!
You’ll also need to design your own creative, which (in combination with the copy) is a key component in how successful your campaign will be.
Then it’s just a matter of uploading your creative, entering your budget, time/date requirements and setting it to go live. You’ll of course need to keep a very close eye on it to  make sure you’re properly optimizing the campaign and weighting the creative that’s outperforming the others.
Alternatively, for companies who are looking to skip the above steps and fast track to maximize their ROI, then it’s worth engaging with a professional marketing agency that will manage Facebook advertising campaigns with superb efficiency.