There are a few things to consider when measuring and tracking brand advocacy. One way to track brand advocacy is to look at how many referrals an advocate brings to your business. You can monitor this with promotion codes or referral questionnaires to help you identify where new customers are coming from. Another way to track your brand advocacy campaign is to look at customer loyalty. Loyal customers to your brand means they’re more likely to stick around, even when cheaper or simpler alternatives are available. Lastly, you can measure your social media engagement metrics to determine how well advocates are generating a buzz around your brand. You can do this by identifying whether your content is being shared more, measuring the number of comments or likes on posts or brand pages, and seeing what people are saying about your brand.