Yes, many consumers in the market have not heard about Beyond Health Leatherwood Honey.  The reason is that it is extremely rare and limited as Leatherwood trees can only be found in Tasmania, an island state south of mainland Australia.  Leatherwood typically flowers after 75 years of age and the honey that is harvested from it has an unique, somewhat spicy taste.What is less known, is that Leatherwood Honey has been tested by Australian's Queensland University to contain at least 2-3 times more anti-oxidants than the common Australian honey found in the market.What this means is that the consumers are getting 2-3 times more of the goodness from Leatherwood than any other honeys!