There are several methods for new trucking company owners to locate loads. To begin with, it's worth noting that brokers will not always work with start-ups in the freight industry if they don't have a good reputation.
Using load boards is a viable alternative. They provide an open market for new and established businesses with accessible loads.
Another approach to locate freight is to make connections with direct shippers. It will be simpler to obtain top freight if you cultivate friendly trucker relationships. If you meet truckers while on the road, ask them for recommendations on reputable freight suppliers. This may help you get in touch with some excellent shippers or brokers.