Monitor your influencer marketing, and you’ll be able to figure out what works for you and what doesn’t. Armed with such information, you’ll be able to make more informed decisions in the future.
You can monitor an influencer marketing campaign in several ways, for example:
Using trackable links for sales, lead generation, and subscriptions
Use social data with the help of social media analytics
Providing unique codes to influencers to measure sales
Tracking the number of email newsletter subscribers
Measuring input
Measuring output