We can. In fact, we’re experts at it. Negative publicity – even when it’s ‘just’ a few old tweets can have a huge impact on the way a person, business or brand. The right action, at the right time, can minimize that impact. And, as prevention is always better than cure having a PR team on your side who can stop these mistakes from happening in the first place is one of the big pluses of a formal PR strategy executed by experts.