Like your company, your employees are probably active on at least one social media network.
Statista reveals that more than 82% of U.S. adults have at least one social account. This not only means having an account, but also whole social networks of friends, family, and followers who view and engage with their posts.
While you can promote employee advocacy on any social media network, many brands opt to double down on LinkedIn. That’s because LinkedIn is inherently designed for networking and brand building.
As the professional’s network, it’s a place where professionals meet in their official capacities. It’s not a place for family vacation photos and quirky Buzzfeed quizzes. It’s designed to promote brands and companies, create thought leadership, and share value and insights across a range of topics.
Because of this, LinkedIn is a place where professionals are most likely to pay attention to what your employees have to say.
When crafting a social media employee advocacy program, it’s important to help employees see the value in advocating for your brand. They need to learn what to post, when and where to post it, and why they’re posting it. They should understand their role in your overall employee advocacy social media goals.