A landing page can help you: Increase conversion: Landing pages focus on a single goal, making them more effective at encouraging users to take action than multi-page websites. Expand reach: You can use landing pages for advertising campaigns and social media promotion to reach a wider audience. Generate leads: Landing pages are a great way to collect contact information from potential clients for further development. Enhance brand recognition: Landing pages with unique design and interesting content can help you create a positive brand image.