Social media and search engine optimization (SEO) have a close relationship, as social media activity can have an indirect impact on a website's ranking in search results. Here are some ways social media can influence SEO: Increased visibility and traffic: By regularly posting content on social media platforms, businesses can increase their visibility and drive more traffic to their website, which can improve rankings. Backlinks: Social media platforms can be a source of backlinks, which in turn can improve the website's ranking. When users share links to relevant content, it increases the number of incoming links to the website and thus its authority. Engagement: A high number of interactions, such as likes, comments, shares, and views on social media platforms, signals to Google that a website is relevant to users and can improve in the SERPs as a result. Targeted marketing: Through targeted social media marketing campaigns, companies can target relevant target group and drive traffic to their website, which can improve rankings. Improved market research: By analyzing social media activity, companies can gain insights into the needs and opinions of their target audience and adjust their SEO strategies. However, it is important to note that social media does not directly influence the ranking of a website in search results. Google has repeatedly emphasized that social signals (likes, shares, etc.) are not a direct ranking factor. But still, social media can indirectly help generate more traffic and engagement on the website, which in turn can improve the ranking.