How to answer: Different agencies and organizations have different ways of approaching their content strategy. For the purpose of a content writing interview, you can utilize the following simple and smart process:
Step 1. Define the marketing objectives.
Step 2. Identify audience (their personality, behavior, demographics, etc.).
Step 3. Define how the client/brand should be perceived by the audience (Positioning).
Step 4. Brainstorm ideas (Creating the topic/subject pool, creating a keyword list, etc.).
Step 5. Map a rollout plan.