Through visual storytelling, videos allow a message to be conveyed much more effectively and in less time. Storytelling activates completely different parts of the brain than analytical facts, so that above all an emotional connection to the audience can be built. The target group can thus identify with the message better, understand it more easily and store it better in long-term memory. The following figures confirm how effective video content can be:
Videos are considered a powerful engine to boost conversions.
Landing pages with video content even show about 80% higher conversions.
64% of consumers confirm that they are more likely to buy a product after watching the video.
Corporate pages with embedded video are also 53 times more likely to appear on the first Google page than pages with pure text content.