The short answer is that creatives on crowdspring suggest not only names, but also URLs to accompany those names!
Now it’s not always possible to find an identical URL when you have a name you love. But that’s a smaller problem today than it used to be.
The number of people who type in URLs is shrinking every day. Small business owners still seem to be obsessing over getting the pure URL as MyCompanyName.com, but the larger organizations have adapted. The URL is becoming much less important. Nowadays people are putting the name into Google to find sites. The sad fact is that the vast majority of names we consider are ‘camped’ by squatters hoping to make a quick buck. If you don’t have deep pockets or a convincing story to share you’re going to get taken to the cleaners.
Google is a great tool for getting around this issue—if you’ve got a strong brand and you’re getting links from people you’ll end up as the number one response for your name even if it isn’t the pure dotcom domain.