In the way of gaining new users for your mobile app, you may face some common problems with fast progress. Here are some issues you may face: Mobile ad fraud: Sometimes, the traffic to your app might not be real due to fraudulent activities. Unclear advertising costs: Ad networks give publishers overall data without details, making it hard to find ad campaign costs. Global markets: It's a challenge to attract and keep users from different countries and cultures because each has its own unique features. Organic traffic: While users find your app through various channels, the most valuable ones come organically, without ads. The goal is to increase this type of traffic.