Clever merchandising can really bring your stationery stock to life, and brighten up your whole store. Let customers leaf through the premium paper of your journals by displaying them on a table, and leaving one unwrapped to ‘sample’. Display your brightly illustrated wrapping paper on a ladder shelf, and let cards sing by spreading them out on shelves.
Besides merchandising, remember you might see more damage with stationery products (crinkled wrapping paper, scuffed notebook corners, pens used as samples), so be sure to allow for this when ordering stock.