The exact job specifications of a digital marketing apprentice will depend on the organisation for which they work, alongside the level and content of their course – but it’s safe to say that they’ll experience plenty of variety along the way!
For example, digital marketing degree apprentices (level 6) will work to build both their knowledge and skills across industry specialisms including SEO, content production, copywriting, lead generation, CRO, web design, email marketing, PPC, social media management, and more whilst dedicating 20% of their contracted working week to studying towards their BSc or BA. Their day-to-day work may include anything from creating a PPC ad campaign to writing optimised content for a landing page.