When it comes to connecting with prospects, LinkedIn is one of the best social networking platforms out there. Professionals and businesses looking to expand their network use LinkedIn to engage directly with potential customers.
However, when there are too many leads and prospects to engage with, automation might be necessary. There are many LinkedIn automation tools that can automate certain tasks like connection requests, profile visits, messaging, and many more.
LinkedIn automated marketing and prospecting is not about automating every possible engagement. It is about knowing what steps can be automated and what should be done personally. Conversations, for example, should not be automated. At the core of sales and marketing is the relationship built through meaningful interactions. Relationships are not something that can or should be automated.
A good rule of thumb is to only automate repetitive and mundane tasks that distract from more important parts of the job—such as talking to prospects. Social selling is all about being social. When it comes to LinkedIn, this is done by creating value through quality content while engaging with other people’s content, and then automating the mundane tasks.