Whatever your ad budget, you probably don’t want to be paying something around 14% of it to fake ad clicks. And if you’re paying several dollars per click, you most likely want to be assured that each time you pay per click, you are paying for a genuinely interested human being (and potential customer).
So to stop click fraud, here are our tips:
1. Keep an eye on your ad traffic and watch out for unexpected surges in traffic, high bounce rates, and low conversions.
2. If you find that there is a lot of strange activity on your ads, you can try changing some of your keyword biddings. For example, removing bids on keywords that attract high traffic and low conversions. You can also add IP addresses to your blacklist and experiment with the timing of your ads.
3. Use negative keywords to avoid your ad being triggered by high-volume and low-converting search terms.
4. Sign up for ClickCease and run a diagnostic using our free trial. You’ll be able to see the volume of click fraud on your ads and see if it would be worthwhile for you to use it in the long run.