When it comes to improving your conversion rate, a landing page definitely takes the cake. But not if it has been made poorly design-wise, speed-wise, and functionality-wise. Hence, this is not a task you should take lightly.
If you are handy with coding, web design, and other technical aspects of building a webpage, then you may not have any problems when it comes to creating your own landing page. However, if you don't have these skills, as well as the patience to learn how to build one from scratch and would rather focus on marketing, then an LP builder can take all the hassle away.
There are many landing page software out there, some of them are dedicated landing page makers, while others are your typical website builders that have the capacity to make a great landing page. There are also those that are available for free, while others can be used for a premium.
There are different landing page builders out there, one as good as the other. The best landing page maker for you depends on your needs and requirements. Here are some of the best builders out there, separated into three categories: (1) standalone lander builders, (2) those that come as part of a digital marketing suite, and (3) website builders that can also be used to create landing pages.