That depends on where you see most of your branding taking place. If you are focused more on digital platforms, a medical logo PNG will help you more than other file types. You can easily display it on almost all social media images in profiles such as LinkedIn, Facebook, Twitter, and others. The PNG is a high-quality raster-based file which means it won’t hamper the quality when compressed or otherwise used. Therefore, you can be quite free in your branding efforts when using a PNG file for your new medical center logo. However, to market your brand fully, we recommend getting your logo file in other formats too, such as vectors, so you also have the capability to print and scale your logo as per your needs.