The last thing you want is your virtual conference becoming a waste of time. Follow these tips for the highest ROI. · Create a strategic and detailed plan. · Choose a time and date that will bring in the most attendees. (Avoiding holidays and dates when other large virtual conferences are taking place is highly recommended.) · Promote your event as much as possible. I strongly recommend group promotion. · Ensure you have a plan to resolve possible technical issues during your online summit. · Make your virtual event as inclusive as possible. · Always encourage engagement from your conference attendees.