Companies in the beauty industry can implement various innovative strategies to reduce waste. One approach is to focus on sustainable packaging solutions such as compostable materials or refillable containers. By offering refill options for popular products, companies can encourage customers to reuse packaging instead of discarding it after a single use. Another strategy is to invest in recycling programs where customers can return empty containers for proper disposal or recycling. Additionally, brands can explore partnerships with organizations that specialize in repurposing cosmetic waste into new products or materials.