As the pandemic shuttered physical businesses, consumers dollars flowed into whatever channels were available. Global commerce gravitated online as home-bound consumers turned to their computers and mobile devices to shop. E-commerce grew by 19% in 2020 over 2019, the highest global growth rate in five years.The growth rate accelerated the rate of e-commerce penetration by almost three years, with transactions jumping from 8% in 2019 to 10% in 2020.Social commerce also grew in 2020, with some brands moving towards Facebook or Instagram platforms to enhance the shopping experience and connect with consumers, offering seamless payment methods.