Chemistry is commonly associated with things that are artificial or synthetic. This association reinforces preconceived ideas: chemical is harmful but natural is good! This statement is false. The truth is that chemically transforming a material often enables better mastery of its quality and reproducibility. In nature, the quality of natural ingredients can vary according to, among other things, the climate and the environment in which it was cultivated. All our products whether formulated with synthetic ingredients, natural-origin ingredients or otherwise, are subject to strict evaluation of their safety, taking into account the conditions of use: usage, frequency and dosing of ingredients. All of Maybelline’s products must pass a rigorous expert-led evaluation process lead by our Research & Innovation facilities to ensure adherence to our safety standards. We have a deep knowledge of raw materials including understanding their quality and origin. We work with a variety of experts to thoroughly assess raw materials to ensure their safe use in finished products. Next, we perform a variety of product tolerance tests with specialized third-party laboratories and research centers to validate their safety.