In my previous role as a sales associate, I increased sales by developing relationships with customers and listening to their needs. I also stayed up-to-date on product knowledge and used that to make recommendations that would benefit the customer. By establishing trust and showing that I had the customer's best interests at heart, I was able to increase sales significantly. In my current role as a sales manager, I have continued to use those same strategies, but I have also implemented new ones. For example, I have created a loyalty program that gives customers an incentive to come back and make additional purchases. I have also trained my team on the importance of customer service and how it can be used to increase sales. As a result of these efforts, we have seen a significant increase in sales.