BetPop.lv is operated by the YouWager Network. Founded in 1999, YouWager specialized in general casino-style betting but has recently focused on sports betting, greatly expanding the sports and tournaments available on its sites over the past few years to accommodate a widening global audience. YouWager.lv is the company’s main site, but it also operates Wager7, DiscountWager, and Achau Bet in addition to BetPop, which was created in 2004.