Applications of Whole Brain Thinking include: thinking diversity, communication, problem solving, decision making, career development, management development, creativity, teaching and learning, and strategic planning. Whole Brain Thinking makes you more aware of your style and preferences. With that awareness, you can create an action plan to modify your behaviour in the areas that are beneficial to you and to others around you. The first step is to understand your own preferences and the way in which thinking preferences affect how people behave, what they pay attention to and how they go about getting things done. The second step is to pick up clues to other people’s preferences. Then you can use that knowledge to be more effective and efficient about how you approach people, problems, decisions, processes and specific tasks and situations. In communication, for example, using Whole Brain Thinking techniques and tools allows you to communicate with others using their preferred style. The result is a reduction in the barriers that impede effective communication. All of this saves time and frustration and removes judgement from the equation. People who have used Whole Brain Thinking often say that the ‘aha’ elucidates why previous supervisors and managers acted the way they did. The typical response is, “That explains why we never got along. It’s just how we think.” It often changes the way you observe other people in the communication process. One thinker put it this way: “In the past, I would have quit listening, cut the person off or been in total agreement and harmony with them. Now I continue to listen and let the other person finish their statement because I recognise what is going on.” See also The Whole Brain Business Book, 2nd Edition, for a variety of applications and exercises to help you apply and benefit from Whole Brain Thinking.