Anyone can make and post a video on TikTok, but to generate a large audience, a best practice is best to produce viral content – a feat easier said than done!
First, start your video with a hook by using eye-catching clothing, commentary, or trending music. While you can select the length of your video, it is best to keep it short. Generally, people will give a video about eight seconds before they scroll on to the next.
Second, record your content. It can be a video, a series of pictures, or a combination of the two. Using either custom audio or an available clip of music, add sound to your video.
TikTok shares your video with audiences its algorithm believes to be similar to the content of your video, so use words, sounds, or hashtags that reflect your branding.
Finally, have a solid call to action at your video’s conclusion, whether that is visiting your storefront, sharing your product with information about how to purchase it, or where you will be playing live in the future.
If you’re serious about wanting to go viral on TikTok, consider taking a social media strategy course. You can learn how to create eye catching videos for your TikTok and how to build up your social media presence.