Your website traffic comes from search engines. Search engine traffic produces relevant, transaction-seeking individuals who are exclusively looking for a law firm. SEO optimization allows for organic results, but can often take longer than you’d like. Pay-Per-Click (PPC) advertising offers instant access to your target audience by prioritizing your ad on search results. This means lifting your ad to the top of a query, above organic results. This can be advantageous in giving an immediate flow of leads and cases for your cannabis business.