You’re probably familiar with skipping ads if you've watched many YouTube videos. 65% of viewers skip ads, regardless of whether they’re on a mobile device or other devices, so the question of skipping ads is concerning. YouTubers aren't always paid for ads. They're only paid when one of three things happens: a viewer watches an entire ad, clicks on an ad, or watches at least 30 seconds of an ad. Creators have the option to make ads skippable or not, but non-skippable ads can only last about 20 seconds. Other ads may appear at the beginning of a video (non-skippable but are very short) or as an overlay (but can only be seen on mobile)