A former 'design ethicist' at Google, he tells NPR's Steve Inskeep that he saw the tech industry turning toward something 'less and less about actually trying to benefit people and more and more about how do we keep people hooked' (Kamenetz 4). Explanation: There is no one answer to this question as it depends on the technology company and the products they design. However, some factors that could be considered include the usefulness of the product, how user-friendly it is, and how well it meets the needs of the customer.