There are a whole host of reasons why companies utilize WordPress as their go-to website builder and content management system (CMS) over other options. Some of the reasons those companies choose WordPress web design services over others include 1. WordPress Software Is an Open-Source Web Tool What this means to you as a business owner is that WordPress developers are consistently inspecting and improving the code. These behind the scene efforts ensure that the platform is easy for consumers to utilize from their WordPress admin dashboard. 2. WordPress Websites Are Easy to Use Users don't have to understand computer programming to upload content like blog posts or images and new pages once their site is developed. Additionally, there's no downloading of any software to utilize a WordPress site. Instead, consumers can access and make modifications to their WordPress website, such as adding pages, changing fonts or text layouts, and adding images or creating galleries, all without utilizing additional software platforms, from virtually any device and anywhere. 3. WordPress Web Design Helps With Your Digital Marketing Efforts WordPress sites tend to have a fast page speed, comparatively speaking, and there are options to create image alt tags or permalinks and to input title tags and headers built into the platform, all of which can improve performance in search engines. Plus, there is a wide range of both free and paid widgets, such as Yoast, that can further enhance search engine optimization performance. Taking its recommendations about readability and meta description length are two examples of factors that can help with Google search scores. 4. WordPress Offers Website Design Flexibility If you look at most drag-and-drop web builders available for non-tech-oriented consumers to build their websites, you'll find that there are a few unique design options to choose from. No two sites have to be the same when you utilize WordPress website development tools. There are thousands of free WordPress theme options built into the platform that allows designers to build a site that's uniquely their own. Additionally, a WordPress development company like ours at Piedmont Website Designer can create custom themes that can be utilized as well when free WordPress ones don't suffice. 5. WordPress Offers a Wealth of Plugin Options It's easy to add new functionality to your WordPress site, such as a chat or online scheduling tool or shopping cart on an e-commerce website, with the assistance of a web developer. You can easily make changes to your website as you scale your business, thanks to the countless WordPress plugins available to handle almost every imaginable task.