Australian breastfeeding guidelines recommend exclusive breastfeeding for 6 months, then continued breastfeeding combined with solid foods for 1 year and beyond, if both mum and baby wish. In Australia, 90% of new mums initiate exclusive breastfeeding, but only around 15% continue until 5 months. Kin’s Breastfeeding Essentials are designed to tackle the common breastfeeding problems that contribute to this drop-off.