RocketFuel is a Demand Side Platform (DSP) that helps marketers reach their desired audiences more efficiently. It offers a self-serve platform for buying and managing digital media campaigns, as well as managed services for those who need more assistance. The platform allows advertisers to target audiences based on demographics, interests, behaviors and other criteria in order to maximize the impact of their advertising spend. RocketFuel also provides advanced analytics and reporting tools so users can track performance metrics such as click-through rates, cost per acquisition, impressions and much more. With these features combined with its powerful technology stack, RocketFuel has become one of the leading DSPs in the industry when it comes to helping brands reach their goals across multiple channels and devices while optimizing budgets along the way.