No, different target audiences require different strategies, tactics, messaging, imagery, and more. As an example:
Resident Attraction Plans: We create personas like young professionals, families, or retirees, focusing on quality of life, job opportunities, and amenities. The marketing tactics often involve digital platforms, community events, and relocation guides, with outreach steps including partnerships with real estate agents and local employers.
Visitors: The visitor plan includes personas such as adventure seekers, cultural tourists, family vacationers, or activity-based travellers, such as hikers, birders, and anglers. We create strategies to promote local events, attractions, activities, and accommodations, using marketing tactics like tourism websites, social media, and event promotion. Partnerships with tourism boards and local businesses drive the outreach.
Investors: For investors, we develop personas based on your investment readiness data or community gaps. The strategy includes targeting investors across various industries through business publications, trade shows, and digital platforms. Outreach includes targeted campaigns and direct engagement to secure investment.