Overall, it matters what you're after. While mini blogging is easy to get into, anyone with a phone and some sense can start a mini blog, vlog or posting about random stuff. Likewise, setting up your own website is not that difficult anymore either. Therefore, it matters what you can offer customers or users on your particular platform. If you can provide people with value (knowledge, amusement, joy, clarification, admiration or guidance) then it won't matter what methodology you use. Normal blogging overall has a longer shelf-life as content that is evergreen can last for years!