The first thing to do when getting started with your SEO campaign is to research what works and what doesn’t. The search engine algorithms change constantly, so you want to make sure that the strategies you use are effective. When it comes to SEO, there are a lot of different strategies that can help increase your search visibility and online traffic. Some techniques that should be avoided or considered as a last resort include: Keyword stuffing Duplicate content Hacking Cloaking Link schemes