A CPA network is a model of advertising in which a specific publisher receives payment or commission when an individual or viewer takes some particular action on their website. The individual might not have to purchase the publisher to receive that payment, i.e., generating sales is not mandatory here for receiving a commission. This is what differentiates it from traditional affiliate marketing techniques. In a CPA network, the publisher is the advertiser's affiliate marketer, via which the consumer can request some service or product. The primary intent of a CPA network is to generate leads for the advertiser to achieve their targeted business actions.