VRIO stands for Valuable, Rare, Inimitable, and Organization. VRIO is a framework for considering tradeoffs among the various inputs of your marketing funnel. It can be helpful in developing marketing plans and experimenting with different messaging and funnel structures.
You can use the VRIO Framework for preparing your presentations on Marketing topics.
This framework can be used to figure out the best way to spend your marketing budget so you don’t waste it all on the wrong messages.