This is a great question and we hear it often. The short answer is we have high standards and screening methods before introducing a new product into our store.Unlike many online pet shops that act more like .com websites with no actual physical operations in the US (aka drop shippers), all the products in our catalog are manufactured for Toe Beans and our associated family of brands under our own guidelines. We physically store in the US all the products that reach your doorsteps.This allows us to achieve two main goals. First, it allows us to set stringent quality assurance measures through our supply chains, from source all the way to your hands. And, second it also allows us to make sure every single product in our catalog has a distinct value added not found in most generic second best alternative products.Sure, you could certainly find somewhat similar alternative products at lower prices online that may have a somewhat similar performance.  However, we are confident that you are unlikely to find alternative products that offer the same or even similar product benefits.We believe that customers do not simply buy products, but rather they buy products plus their associated product benefits (value added attributes). At Toe Beans we strive to provide unique products with unique value added attributes. Take for instance The Clawper PRO. In addition to its sharp claw cutting tools, The Clawper PRO comes with two bonus items meant to have an impact on your pup, the environment and you, of course. Every product in our catalog is conceived with a unique value proposition in these three dimensions.Purchasing pet supplies from our small catalog means higher added value,  higher quality,  higher impact (on your dog/cat, the environment and you), stellar customer service and the highest levels of confidence from purchasing from a US Better Business Bureau A+ rated and TrustedSite verified company. All this in every single item.We take pride in our small assortment of unique products. Bringing unique products to our customers is something we take very seriously. We continue to slowly expand our product offerings without ever losing sight of our focus: high quality items over high quantity of items.