Yes. Google's intent all along is to offer applicable and trusted content before a person even enters a search. In a predictive way, Google attempted, and continues this endeavor, to uncover useful information to satisfy users. After all, it's true consumer is the searcher. Google Discover also takes Google’s vision for search as a whole another step further. They want to support a visual, queryless search experience that takes users on a journey right in its own sphere. Rather than waiting for users to search questions that they may ask, it attempts to catalog content in advance with the more related search intent ahead of time. It also highlights thumbnail pictures to attract users to an article or blog post, adding more and more rich results. This rebranding to Google Discover remains true to the enterprise's objective, while it extends new features, advanced tools, and new exciting opportunities for effective SEO. It will demand that search marketers maintain an agile marketing process.