Balm makeup removers, like CeraVe’s Makeup Removing Cleanser Balm, should be applied as the first step in your face cleansing routine. Using your fingertips (or a skincare spatula), simply take a pearl-sized amount of the makeup cleansing balm and massage onto dry skin using a circular motion. After working the cleansing balm onto the skin around your entire face, rinse it off thoroughly with lukewarm water and pat dry (avoiding contact with your eyes). Next, continue by using your favorite CeraVe cleanser to complete your double cleansing routine.