The most common reason why you should outsource your CMO role is the ability to access marketing leadership at a fraction of the cost of a full-time CMO. Companies often don’t realize that the most important factor that impacts your marketing success is whether you’re doing the right things at the right time. Your current team will likely recommend specific strategies that they’re familiar with. In contrast, fractional CMOs will often draw on their extensive experience to quickly analyze your current product, branding, marketing positioning, competitors and current market conditions to assess and tweak your marketing plan in order to make sure you’re on the right track to meet your business objectives.