Oftentimes, there’s a lot of confusion when it comes to coaching and consulting. It’s important to understand the difference in order to figure out the coaching niche and model one wants to consider.
When it comes to a business coach, it’s someone who comes in “more like a curiosity-driven personnel,” according to Ajit, co-founder of Mindvalley Coach (formerly known as Evercoach by Mindvalley). He explains that with their coaching skills, they’ll ask the right kinds of questions and enable the right kind of people in order to find a solution within the organization.
A consultant, on the other hand, would come in and ask for data. They’re often looking at market numbers, cost per lead, cost per acquisition, and so on. And with that data, they’ll suggest what the company should and could do based on the numbers that are presented.
With that being said, Ajit discovered, through his experience, that business coaching alone doesn’t cut it. Instead, he found the combination of coaching and consulting was more effective in getting the results his clients sought. And he now teaches this methodology in the Certified Business Coaching program at Mindvalley.