Your IP address exposes your real-time location, including your city, country, state, and ZIP code.
Every time you visit a website, they’ll be collecting information about you. Advertisers use your location and combine it with other data they’ve mined from your cookies.
With your IP address, trackers can build an online profile about you — they’ll know your location, what sites you use, how long you spend on them, and what you share online.
IP addresses are crucial to their advertising campaigns, and they use them primarily to target you with ads or sell your data to the highest bidder.