Email newsletters are a great way to keep your customers informed and engaged with your business. With today’s ever increasing cost of customer acquisition, first- and zero-party data is becoming more important than ever for brands. Email newsletters give you the opportunity to collect valuable data about your customers, such as their interests and preferences, which can help not only you improve services, but improve your marketing strategy. They are also a great way to build a trusting relationship with your subscribers and potential buyers, which in turn will make them more likely to provide you with rich first- and zero-party data. Not only will newsletter recipients be more likely to place that crucial first order, but will put you in a better position to convert them into repeat customers with a higher lifetime value.