As we mentioned above, a lot of stationery products are high margin (60%+), and many stationery products are evergreen rather than seasonal, so you don’t have to worry about things becoming out of date. Even seasonal stock like wholesale Christmas cards can be brought out year after year if they’re kept carefully, making stationery a generally simple and profitable category to stock.
The exception here is dated diaries, journals, and calendars. Sales for these will peak between November and early January, before drastically dropping off, and leaving stock that’s hard to shift. So it’s important to plan more carefully when buying these types of items wholesale, as well as giving them pride of place for those key buying months, and going for a higher margin here where possible.