Both inbound and outbound call centers can be beneficial for business, but which is best depends on your specific needs.
Inbound call centers mainly receive calls from customers or potential customers. These calls are used to answer questions and solve customers’ problems, which improves customer service.
On the other hand, outbound call centers typically make calls to leads and prospects to promote the company and increase sales.
If you want to cover both sales and customer support, you can create a blended call center, which is a combination of both options.