Television ad costing completely depends on the format, length, production quality, publishing channels, time slots & time bands which are going with and many more factors. The Most Popular TV Channels for Advertisement in India are Star Plus, Aaj Tak, CNBC, Sun TV, Zee TV, Colors, Aastha TV and Star Sports. They have always quoted in per 10 sec because TV commercial slots are available at a 10-sec rate. For Example, if some channel like Zee Tv's Advertising rate for a particular time Slot is 15,000, the advertiser needs to pay Rs. 15,000 for playing the ad for once. HD & NON-HD Channels also have an impact on the Advertising rates. HD Channels are a bit costlier as there is less yearly premium viewership. Time Slots with the most views are marked as Primetime for any TV Channel, and costing gradually goes for the PrimeTime Slots.