Going D2C isn’t a panacea that will automatically drive business growth. Some of the disadvantages and risks of the D2C model include:  Without a strategy in place, brands that decide to go a D2C route may cannibalize sales from existing distribution and retail channels. With manufacturer direct sales, you need to be prepared to take full control of the entire consumer journey. If not done right, you can undermine brand loyalty and devalue your product. As eCommerce is rising, many brands and large corporations are offering their products directly to their customers on their own websites; this means an extra challenge for a relatively small business trying to sell D2C.