When a toy manufacturer announces a new release, they allow retailers, such as ourselves, to pre-order the products ahead of release day. When you place a pre-order with our store, you are guaranteeing yourself the product, regardless if it sells out upon release. Many customers choose this option for multiple reasons such as items selling out on release day or low stock quantities. If you place a pre-order with Box Of Pops, you will 100% receive your item unless the manufacturer cancels the release.Please note:A pre-order does NOT mean you will receive the item before the official release date. This means we will ship the item to you as soon as we receive it. We are dependent on the manufacturer and their stated release date.