When it comes to digital marketing campaigns, data is the way to go. Data can tell you everything you need to know when trying to engage with your audience and having them convert, too. That is why we work with an experienced digital marketing partner, Digital Movers. With their extensive analyses, we have a solid foundation from which to create converting video content that can be reused in several ways. All of them according to the devised strategy, of course.   Strategy is the key to success when it comes to effective video content. That’s why we rely on the Hero-Hub-Hygiene-model; a funnel in which you go to three phases to turn audiences into converting clients. The first phase, Hero (or ‘Awareness’), is the introduction step, in which viewers will be introduced to your brand. Second, you provide a solution to their problem in the Hub phase (‘Consideration’) of the funnel, before convincing your audience to make a purchase in the Hygiene phase. Using this model does not just give you the perfect framework for excellent storytelling when it comes to your brand, it also provides a clear content strategy that has never proven to fail.