No, you do not have to be a programmer or developer to use WordPress. The open-source platform makes it easy for nearly anyone to create a website, with a variety of plugins, widgets and themes available to help customize the look and functionality. The back end dashboard is simple and straightforward, with specific areas you can navigate to access pages, media, blog posts, case studies and other types of content on your website.
When you are editing a page in the back end, it looks a lot like any common word processing tool with options to change text styles, create tables, add bulleted lists and more. Additionally, plugins like Yoast SEO make it easy to update your meta titles and descriptions and even designate a focus keyphrase for each page.