Although the principles of headless platform architecture are the same, each brand brings its own understanding of efficiency and customer experience to its platform. Check out the differences between Virto and Magento on the brands’ websites and ask their salespersons your questions about platform advantages.
Generally, a headless ecommerce platform has many advantages over a monolith. The most important are the ability to scale the number of touchpoints and set up new types of touchpoints without affecting the other parts of the platform. This provides huge savings in development and easy system updates for companies who use a headless platform for their online business.