FUNDAYS is basically a fan-oriented celebration of the brand. It's a chance for Funko fans to get together with the people behind the company and other members of the Funko community. There are contests, food and tons of awesome giveaways. Everyone who attends is guaranteed to walk away with some serious swag. Although it's held during SDCC it's not really tied in and the chance to attend is not tied to convention tickets, it's done by lottery.