Focus creates a distraction-free environment around you and disables irrelevant notifications from apps and users. Based on your activity and preference, you can customize a Focus profile and select specific apps and contacts to send messages and notifications. It’s like Do Not Disturb mode on steroids. Thankfully, the focus profiles aren’t limited to Apple’s choice only. You can create a custom Focus profile for different activities such as Writing, Yoga, Running, Driving, and more.