Google Ads
Naturally, this is the main and most versatile channel for the majority of advertisers. We use Google Ads for a variety of customer campaign objectives: from driving foot traffic to a local print shop or generating appointment bookings for a doctor's office to driving high-value contractor leads and ecommerce sales. Google Ads offers a robust set of targeting options ranging from manual to fully automated AI-driven optimization of your ads and campaigns.
Bing Ads
Although much smaller than Google, Bing Ads helps our customers extend the reach of their campaigns and capture audiences that enter the Bing search ecosystem from various Microsoft products. Most of the time we synch Bing ads with Google and enjoy the additional flow of conversions that add up to the overall campaign success.
Facebook / Instagram Ads
Running ads on Facebook and Instagram is different from running ads in search engines. It requires a different mindset. The audiences on social media are not there for buying products and services but for socializing. Therefore your ads and targeting strategies need to account for that. Remarketing, conversion funnels, ecommerce sales, and lead generation are among the main campaign types that we run in Facebook and Instagram for our clients.
Linkedin Ads
Certain types of campaigns and offers resonate better with professional audiences and are more aligned with their goals. We use Linkedin when we need to run our customers' offers in front of professionals in certain industries or companies, or based on job parameters, education, professional affiliations, and other criteria that Linkedin makes available for targeting.