Naturally, you want to ensure the content you produce is optimized for sharing on your social media channels. Here are some tips to get you started.
Make your content visually appealing. People are more likely to share engaging content that catches the eye, such as infographics, videos, and high-quality images.
Keep it short and sweet. You only have a few seconds to capture their attention, so keep your content and messaging concise and to the point.
Think about what is useful to your community. People are more likely to share content that is helpful or informative. How-to guides or videos are great for this, as are new research findings or industry insights.
Make it entertaining. When it comes down to it, we all want to be amused and entertained. Where appropriate add some funny memes or heartwarming stories into your content mix.
Choose timely and up-to-date content. Sharing is all about the Now. Try to always share content that is new and relevant to current events or trends.