When transitioning from an MVP to a fully-featured product, use the feedback collected during the MVP process to improve, add, or drop features. Don’t forget about the negative feedback, which points out the problems you can fix in your product. Next, stop safeguarding against failure and prepare for scaling. You’ll need staff, infrastructure, and inventory to handle an influx of orders. Finally, invest more in marketing. One more thing: continue tracking all the metrics you did with the MVP. They will help you constantly improve your user journey and convert more leads.