The most important step is to determine if your pages are considered YMYL or non-YMYL.
Ensure that your content is curated and published by people who have genuine expertise in the subject matter.
Build strong online profiles of your content creators-including author bio, links to the content posted on the trusted external sites, links to their social profiles and industry talks, to demonstrate their authoritativeness.
Refrain from providing advice on topics that you aren’t well aware of, especially on YMYL topics such as finance, law, health and wellbeing as it generally needs high-quality and expert content.
Ensure your content is accurate to the core with precise facts and figures.
Use plenty of data from trusted sources to drive away your point of arguments or counter-arguments.
If you are affiliating your content, make sure you provide links to trusted sites which will genuinely help people to make well-informed decisions.