As part of the Grow Your Business Online Program, eligible businesses are paired with an E-commerce Advisor who will review business digital assessments, consult on business grant spending plans, recommend digital marketing strategies and help implement new technologies. As one of the first steps of the CDAP program, small businesses will be paired with an E-commerce Advisor to assess your digital needs and help develop your e-commerce strategies and deploy new digital technologies. All E-commerce Advisors receive training, developed, and delivered in partnership with Digital Main Street. After an initial meeting, businesses may opt-out from working with an E-commerce Advisor as part of the Grow Your Business Online program and proceed solely with the grant application. It is highly recommended however that businesses take advantage of the expertise of an E-commerce Advisor to support digitization.