It’s absolutely possible to set up social media ads on your own, but that doesn’t necessarily mean they’ll be effective. When businesses handle their own advertising, they often try to appeal to as many people as possible by watering down their message, instead of focusing on getting the attention of their ideal customer base.
Sometimes it helps to hire a team of experts who can offer an outside eye and help you narrow your focus to those who will be most interested in your services. Good social media advertising companies can help you create a clear picture of your target audience and build an effective ad campaign that will speak directly to their needs.
Social media advertising packages can generally be customized to your business and budget, so they’re worth looking into before trying to handle it on your own.