The most common breast implant scar is the inframammary scar located under the fold of the breast that is very well hidden. Placing the breast augmentation incision in the fold underneath the breast has been shown to reduce the chance of capsular contracture or hardening and visibility of the implant after breast augmentation. In addition, placing the incision underneath the breast allows the enlarged breast to fall over and hide the incision. The areolar or periareolar incision is placed around the areola and hides itself with the coloration and texture framing the nipple.