The cost of a Google Ads campaign is a dynamic aspect that can be controlled on multiple levels, making it a flexible and efficient advertising solution. One of the key features is the ability for advertisers to set an average daily spend amount for each campaign, allowing for adjustments throughout the month. During the planning phase, our agency works with you to set a budget that aligns with your goals. We consider the potential reach, competitiveness of keywords, and the desired outcomes to ensure your budget is allocated effectively for optimal results.