Approaching an insurance prospect digitally requires a strategic approach to establishing trust and credibility. First, research the prospect's needs and interests, and tailor your outreach to their specific situation. Use personalized messaging and social media channels to build a connection and engage in conversations with the prospect. Next, offer valuable resources and content that address their questions and concerns. Share blog articles, videos, and infographics demonstrating your expertise and educating the prospect about life insurance options. As you offer solutions, be transparent about costs and coverage options. Avoid aggressive sales tactics. Instead, focus on educating the prospect and providing value. This approach will show the prospect that you are committed to their needs and a trustworthy advisor.