Stadium branding is signage and graphics which display logos, messages, and advertisements in your arena. It’s hard to attend any major sporting event and not be completely surrounded by signs. The vast majority of stadium signage is usually sponsor related and even when it’s not, sponsors often manage to sneak a logo in somewhere.
This is due to the sheer number of people who view and attend these events, it makes advertising at them an amazing way to get your brand seen, but it’s all well and good people seeing your brand, if the signs don’t look up to scratch then you run the risk of people associating the poor quality with your brand.