Find the pain points and resonate with your target audience
All too often, prospecting and lead generation campaigns miss the mark because solution providers ‘fly blind’ in their conversations with prospects. At eCS, two decades of experience have taught us that listening is as critical a component of marketing success as how you present yourself.
We believe Account Profiling is vital so you end up talking to the right people and to achieve this, we can help you understand your prospects’ organisational structures, pain points, how to locate key decision-makers, and more. Working with us lets you:
Save time and costs by quickly homing in on the right target in an organisation, not simply ANY target and hoping you get lucky
Hone your marketing messages to deliver content directly relevant to the prospect rather than relying on ‘one-size-fits-all’ content
Fine-tune your marketing programmes to fit industry trends, as you quickly identify the hot topics, pressing issues and innovative ‘use cases’ that your prospects are focusing on
eCS Account Profiling streamlines and focuses your outreach efforts, allowing you to spend more time where the best returns are likely to be accrued