BANT is a filtration process model, initially used to evaluate your lead opportunities. The BANT includes four main aspects; Budget:- Understanding the target’s budget, which means evaluating whether your target potentials have an available budget to purchase your offerings. Authority:- questioning yourself that does your target potential acquires a buying authority. Need:- understanding and questioning that the prospect is genuinely in need of the deal. Timeline:- understanding the timeline of your purchase decision. This aspect questions the proposed time scale for which a purchase decision is to be made. Using this model enables the businesses to determine whether the particular target is the right person within the organization to speak to. This clearly demonstrates whether the lead opportunity is worth the time and persuasion and will the business be able to offer the full level of service to the potential buyer.