There is a surprising about of science in the art of simply drying your hair. Products that have something called ionic conditioning use ionic charge air that actually helps your head dry faster. Wet follicles are charged with positive ions, and the ions produced by an ion charged product negative ions. These ions interact in a way that helps cut the drying time in half. Plus, when your follicles aren’t under constant heat, it helps prevent damage in the long haul. Keep in mind that these products are a little more expensive than their basic counterparts. Plus, consumers find that they tend to work better when using ceramic components. If you aren’t too concerned with time, ion conditioning might not be worth the extra cost.