Privacy-focused analytics, you see, is not an entirely new concept. Web analytics in their earlier years used to capture less information. At that time, capturing data and capitalizing on it was not the case. Then came the days of Google Analytics, and it changed the course. It moved the analytics from systems to the cloud, drove deeper business insights, broadened analytical capabilities, and showed the ways to spend your money on ads. It started out innocent, but I doubt if it’s still the case! Hence, privacy-focused analytics started growing strong, and the era of cookieless analytics rose from the ashes.