Develops design concept for each client and vets the same with the Art Supervisor/ CD  Responsible for basic layout design or presentation approach, and specifies material details, such as style and size of type, photographs, graphics, animation etc.  Works with creative team to develop design solutions and final layouts to clients for approval.   Take Leadership and Manage/ direct/ review assigned team members for assigned deliverables/ clients. Monitors photo shoots and printing sessions to ensure that the products needed are obtained.Explains the design’s intent and rationale to different audiences- Client Services/ Client as needed.Understand criteria and budgets for the resources which need to be used.Stays abreast of design trends, techniques and vendor product capabilities. Competencies- Art/CD DirectorPeople Management*Planning and directing team for on time delivery*Ensuring optimum resource utilization Design perspective*Understand audience and brand perspective and cultural aspect of design