When it comes to HVAC ads, you’ll know one when you see one. According to Markets Insider, 75 percent of online users are confident in their abilities to spot a PPC advertisement. Most PPC ads that are placed in search engines are typically marked with the word “Ad”. These are search ads – which are the most common types of ads that are used. In addition, a PPC ad includes your company website’s URL, a description, and an enticing headline that users can’t help but interact with.
While search ads are the most common type of ads you will see, there is a chance you may also come across display ads. These ads typically incorporate images, text, and a website URL.