Coming up with an idea is one thing and presenting it to the investors is entirely another!
A professionally crafted business plan is the one that helps the entrepreneur to pinpoint the best possible strategies for their business and gives out a notion that the entrepreneur is serious about executing those strategies and competing in the market. However, some new market entrants might make the mistake of not clearly presenting their strategies and potential outcomes to the investors, hence, lowering their chances of getting the much-needed funding to support the business concept.
There is no use of a great idea if you don’t clearly present them on your business plan. People often forget to include and highlight the insights in which the investors are most interested. They fail to establish a clear understanding of the mutual benefits that the business would bring to both parties.