The metrics that I discussed previously can, in fact, be tracked using a variety of different tools, as I said earlier. The following are some popular choices: Google Analytics: Google Analytics is a free web analytics tool that gives a variety of information about website traffic, including organic search traffic, referral traffic, and user activity. Google Analytics was developed by Google and is owned and operated by Google. Metrics such as organic traffic, keyword rankings, and conversions are some examples of what you may track with it. Google Search Console: Google Search Console is a free tool that offers insights into how Google crawls and indexes a page. It does this by providing information about the crawling and indexing processes. It is possible to use it in order to monitor data such as keyword ranks, click-through rates, and backlinks. Ahrefs: Ahrefs is a paid service that gives in-depth information on backlinks, as well as keyword research and a study of competitors. It is possible to utilize it to monitor data like backlinks, keyword ranks, and organic traffic. SEMrush: SEMrush is a paid tool that delivers a wide range of SEO and digital marketing insights, such as keyword research, competitor analysis, and website audit reports. SEMrush is available to users in both a free and premium version. Metrics like as organic traffic, keyword ranks, and backlinks can be monitored with its assistance. Moz Pro: Moz Pro is a paid product that provides a suite of SEO tools, including keyword research, link building, and site audits. Moz Pro is available for purchase on the Moz website. Tracking metrics such as keyword ranks, backlinks, and on-page optimization are all possible with its help. These are just a few instances of the numerous different tracking tools that are available to monitor SEO analytics. The particular requirements and objectives of the company, in addition to the amount of money that may be allocated to SEO tools, will determine which tool (or products) are the most effective.