The best time to apply perfume is right after a shower or bath. First, moisturize your skin and then use the fragrance. Open pores ensure your skin absorbs the perfume better and retains it for longer.
The perfume sticks better to oily areas. Apply the perfume on the top of your ears, neck, inner elbows, behind your knees, cleavage, and pulse points.
Always remember to spray your perfume and not rub it. The friction caused by rubbing can dissipate the scent and change its course.
Do not apply the perfume directly to your clothes. Some fragrances leave permanent stains on fabrics and metals.