When shopping for Ubiquinol in a store, keep in mind that many conventional CoQ10 supplements use words such as “more absorbable” or “extra strength” on their packaging. This usually means the brand considers it to be a more effective or absorbable version of conventional CoQ10. It doesn’t always mean the product contains or has been compared to the advanced Ubiquinol form of CoQ10.Look for the specific word “Ubiquinol” on the Supplemental Facts label. If it doesn’t say Ubiquinol, it’s not the advanced active form of CoQ10. It can sometimes be confusing to read the Supplemental Facts label, so always look for “Ubiquinol’ on the package.Look for the specific word “Ubiquinol” on the supplement package you’re buying.Without the word “Ubiquinol” and/or the Kaneka Quality Seal, you’re simply buying a different version of the oxidized form of CoQ10. No matter how much you absorb, your body still needs to convert conventional CoQ10 into Ubiquinol – a process that becomes more difficult and less efficient beginning around the age of 40.If you’re buying a product that combines Ubiquinol CoQ10 with other nutrients such as Omega 3s or Vitamin E, it’s also a good idea to make sure you know how much Ubiquinol is in each serving. Most people who take Ubiquinol consume at least 100 mgs per day because that is the dose most often used in published clinical studies.