Digital marketing allows you to target specific demographics, interests, and behaviours of your audience. You can use social media platforms like Facebook to create ads that target users based on their age, location, interests, and more. You can also use search engine marketing to target users who are actively searching for products or services similar to yours. Additionally, email marketing allows you to send personalized messages to your subscribers, increasing the chances of them engaging with your content. By utilizing these digital marketing channels, you can effectively reach your target audience and grow your business.