The expansive list of ecommerce platforms, commerce capabilities, marketplaces, and user-friendly technologies have removed barriers to selling products online. Setting up an ecommerce store can be as easy as 1-2-3. The chicken and the egg effect of emerging ecommerce stores and customer demand has transformed the retail landscape. Customers have higher expectations and more options. Consequently, selling products is no longer the top concern for retailers. Modern digital commerce pushes retail into an omnichannel approach for delivering a memorable buying experience that builds loyalty. Brands must provide timely, uniform commerce solutions through automation, inventory, marketing and operations to distinguish their value and convert customers.