Your published posts on Facebook and Instagram will request that people engage by commenting in order to receive your offer. There are a few other things I'll show you inside the course that make your posts look even more engaging AND make the algorithm happy! When you're running paid traffic, the goal is to stop the scroll. When someone unfamiliar with your brand sees a post with a high number of comments that is social proof gold! It's much easier to "sell" to "cold traffic" when they don't have to second guess if your brand or offer is legit.