There are a few ways to find potential customers for your cleaning company. One is to decide what niche market you want to specialize in. Niches are usually very profitable, so it's best to have a narrow focus. Cleaning companies typically fall into the following niches:
Residential House Cleaning Service: Offers residential house cleaning services
Commercial Cleaning Service: Offers office or commercial facility cleaning services
Disaster Cleaning Service: Offers clean up or disaster relief services
Home Helper Service: Offers elderly or disabled person around-the-home care
Another way to find potential customers is through networking with other cleaning business owners. For example, you could attend a cleaning industry conference or join an online forum where local owners share their experiences and advice.
You also have the option of running print or online ads to promote your business. Make sure that you track where your customers are coming from so you can determine which marketing strategies are working best for your target market.