SEO can be pursued as both a full-time job and a freelance profession. Many companies hire full-time SEO professionals or have in-house SEO teams to optimize their websites and improve organic search rankings. These professionals work on SEO strategies, keyword research, content optimization, link building, and monitoring website performance on search engines. Additionally, there are freelancers and consultants who offer their services on a project basis or as part of a retainer arrangement. They work with multiple clients and provide SEO services remotely. Whether SEO is a full-time job or a freelance profession depends on individual preferences and career goals.