If you are buying or selling some of the best Harry Potter Loungefly products, you want to make sure you don't pay too much or settle for far less than it's worth. One of the easiest ways you can determine the rare status of a Loungefly product is to take a look at the plaque; Funko purchased Loungefly in 2018, and ever since that, the logo has a crown placed directly over the last letter "y." If it has a heart on the plate, that means it was made prior to 2018. Bags that were made before Funko purchased Loungefly are considered rarer and more highly sought-after.