The “likelihood of confusion” test seeks to determine whether consumers would be confused as to the manufacturer or source of goods and thus whether the maker of one product is infringing on the trademark of another producer. Although there is no exact formula for determining likelihood of confusion, some of the factors that are considered include the distinctiveness of the mark with priority, the similarities between marks, the similarities of the products/services, whether the junior mark was adopted with intent to infringe on the mark with priority, sophistication of consumers, the quality of the junior mark’s products/services, and evidence of actual confusion by consumers.