GDPR regulation, introduced in 2018, has an effect on anyone collecting, processing, or holding personal data within the EU – meaning it impacts many exhibitors, planners, and organisers in the UK.  All data collected at an exhibition must fall in line with a number of regulations. Prior to the collection of data, the reason for the collection and processing must be explained in a clear understandable manner. The attendee must also know how long the data will be held.
According to the ICO, the information collected must also be:
Used for limited, specifically stated purposes
Used in a way that is adequate, relevant and not excessive
Accurate
Kept for no longer than is absolutely necessary
Handled according to people’s data protection rights
Kept safe and secure
For further information on GDPR regulation, please refer to the ICO website.