Yes. Amazon Prime Day drives massive traffic and exceptionally high conversion rates for Amazon sellers but the halo effect of the event touches other online retailers too. According to Adobe Analytics, US online sales over the two-day Prime Day period reached $14.2 billion, with consumers shopping at retailers like Target, Best Buy and Walmart, as well as smaller retailers to take advantage of their competing promotions and discounts. Read the full article to learn more about how Amazon and its online competitors fared during the Prime Day event in 2024.