Bounce rate is the percentage of single-engagement visits to your site.nnThat means, what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website or engaging with your page in any meaningful way (more on that in a previous chapter).nnBounce rate is not a measurement of how long a user spends on your page. Much of the confusion arises from this distinction. You can have a great, engaging page AND a high bounce rate because bounce rate does not measure time spent on site.nnWhile bounce rate doesn’t directly affect your page ranking, bounce rate is still something you should understand and be able to improve upon.nnHigh bounce rates (when calculated correctly) are often symptoms of deeper problems like user experience issues or poor targeting. These are the things you should worry about. If you work on the deeper problems like usability and customer targeting, SEO problems tend to improve as well.