Virtual try-ons can be based on 3D models and AI, or augmented reality (AR) can be incorporated to create an experience that closely resembles real life.
In the case of VTO based on 3D models, customer measurements, typically of their body or room, are used to generate a model. Customers can then overlay products onto the model to determine if they fit.
VTO with augmented reality offers a more realistic experience, and the process unfolds as follows:
The user opens the virtual try-on application on their device.
Using the device's camera, the application scans and recognizes the relevant body part for the item (face for makeup or glasses, foot for shoes, etc.).
The user selects the product they wish to try on from the catalog.
The application overlays a virtual image of the product onto the live camera feed, adjusting for movements, angles, and lighting to provide a realistic and interactive fitting experience.
The user can switch between different products, colors, or styles and often has the option to capture a photo or video of the try-on.
If satisfied with the product, users can add it to their shopping cart and proceed to checkout directly from the application.