Several years ago the number of links was the #1 most important factor in getting ranked. You could go buy 10,000 links the next week you could be #1 in Google. However, things change rapidly in the Google-scape, and if you did that today, you would most likely get your website de-indexed (removed) from the Google search results entirely. SEO has evolved from the simple days, to being a very complex algorithm comprised of 250+ items. Links, semantic text, on-page optimization, keyword density and link velocity are just a few of the factors that we have to consider as we are working on boosting your site to the top of the search engines. And, just like baking a cake, if you put too much of one ingredient into the batch, it can ruin the whole thing, so we have to systematically, and scientifically apply our processes to be sure to keep a solid balance.