If you are contemplating starting a business that resells hosting services in Kenya, there are many benefits to pursuing this business model. Firstly, it is cheap to start compared to buying and maintaining your own servers, as you will not need to own software licenses and also maintain the hardware. Secondly, since web hosting providers allow resellers to white label their services, it is easier to brand yourself and establish a name in the highly competitive industry. Thirdly, reseller hosting offers flexibility, as you are able to customize your hosting plans depending on the storage space, bandwidth, etc. and still make a profit. Individuals or existing businesses such as digital marketing services or web designers are able to generate additional revenue by offering affordable hosting services to their customers.