Structured data, or schema markup, enhances technical SEO by helping search engines understand the content and context of a website’s pages more accurately. By providing detailed information about the content, structured data can lead to enhanced search results, such as rich snippets, which can improve click-through rates. Implementing structured data involves adding specific HTML tags to your web pages, which can describe various elements like products, reviews, and events. This not only makes it easier for search engines to index and rank your content but also increases the likelihood of appearing in relevant search queries, thereby improving visibility and attracting more targeted traffic.