Marketing is effectively any actions you take to connect with your customers and get them interested in trying out your products or services. Branding, on the other hand, is any actions that you take that drive consumers to talk about your company or its products. Both areas of your business operations require a specialized strategy, and ideally, you would seek guidance from a brand marketing consultant to help you craft each plan. By acquiring the branding services of a branding agency, you can discover what makes your firm’s brand unique and, using those findings, develop more potent marketing strategies.