If you're making the most of your content strategy, visual branding, and the tone of
voice, yet the results still leave much to be desired, go for hashtags. It is a free
effective tool to increase visibility to the posts and, thus, grow followers on Instagram.
Make sure you opt for those relevant to the niche you operate in and stick to the 20/50/30
rule, which is the proportion of high-frequency, mid-frequency and rare hashtags
respectively. Valid hashtags can be detected by analysing competitor’s accounts, target
audience reactions or, which may be a smarter choice, by finding updated sets in
hashtag generators.