Sometimes. With digital printing, the customer does not have to purchase or wait for printing plates, but the per-label cost may be slightly higher than traditional flexographic printing. This is a great fit for small to medium label runs and/or clients who need labels fast with little to no up-front investment.
Flexographic printing requires the purchase of photopolymer printing plates (one for each color in the design) but rotary presses run at higher speeds, resulting in a lower per-label cost that further reduces as label volumes increase. This is a great choice for medium to large orders or for products that require other in-line applications that must be done on a rotary press. Our team of experts will assist in guiding customers to the best printing method according to their project specs, materials used, quantities needed, and any other considerations that come up.