When a potential customer lands on your site and is browsing through your products they will often have questions. If you are a clothing brand, for example, they may want to know the fit of a specific shirt. The picture alone will not tell them that. nnWithout a detailed product description that offers them the information they need, it’s probable they will click away to another site, losing you a sale and handing it to your competitor. nnProduct descriptions are also important for SEO. But they need to be written carefully and in accordance with the style of the platform you sell on. You need to include keywords without keyword stuffing and offer the information people are looking for in a clear, concise way.