There are a number of bidding strategies within Google Ads. It really depends on your specific goals and the type of campaign you are running. For example, a YouTube video ad is going to be treated much differently than a standard text ad campaign. Some of the most common campaign types are maximum cost per click, manual CPC, maximize conversions, target ROAS and more. Don't worry, when working with a professional Google Ads Company we'll handle these decisions for you to ensure you use your budget efficiently.