Located in East London, Shoreditch is known for its high cost of living. Housing is considered expensive, with most properties being premium or luxury apartments. The cost of food, transportation, utilities and other daily necessities is also above average. There are many upscale restaurants, bars and stores that cater to the local population, which is mainly made up of young professionals and the creative class. Still, the area's vibrant culture, nightlife, street art and culinary scene make it a popular choice for many.