There are many reasons why a business may consider using a freelancer, first and foremost is that it can make things a lot cheaper for your business in a lot of cases. Put it this way, freelancing has rapidly exploded in popularity in recent times and this, combined with the internet has made it easy for millions of workers to find freelance work.
This competition has ensured that prices have always been reasonable and paying “as and when” service is required, rather than consistently paying salary has proved an alluring prospect. You can also argue that general quality is better due to the fact that freelance businesses survive on repeat custom. In fact, it has been shown that paying for freelancers on an hourly basis will still save a business an average of 20%-30% on expenses that would have gone on an employee.
Another big allure about hiring freelancers is that it allows businesses to hire outside of their locality, which will increase the available talent pool. You also have the benefit of being able to easily dismiss the freelancer in most circumstances, whereas it would be much more difficult to do so with an employee.