Claim and complete your listing:   Ensure that you fill out all relevant information fields on your profile, including business name, address, phone number, website, business hours, and category. Completeness and accuracy help build trust with potential customers. Showcase visuals : Upload high-quality photos and videos that capture the essence of your tourism product, experience or property and surroundings. Highlight what makes your business unique: In your description, emphasise the unique features that set your business apart. Respond to reviews and questions: Promptly respond to customer reviews and questions, and encourage visitors to leave reviews. Reviews go a long way for building trust amongst visitors, and responding to reviews and questions shows you value feedback and are committed to providing excellent service. Post regular updates: Keep your profile active and engaging by posting updates, events, promotions, or blog posts related to your business. You can now also link your social accounts to your Google Business profile to display your latest social posts. Update your Google Business Profile here. Help your business stand out online with this guide to Google for Small Business.