It is very likely that you do. All hosting servers will have some level of statistics that are
gathered from website activity. However, this data tends to be very technical and not that easy to access and understand. A high percentage of websites will also have Google Analytics installed. However, we find that many businesses don’t have access to their own
analytics or just don’t use them.
Having analytics installed on your website is important, but really only of value if it is being
used.