Currently, it is not realistic to expect a direct boost in your page’s organic ranking as a result of adding schema; however, you may gain more relevant traffic from search, which is a critical starting point in the consumers purchasing journey. Just how structured data will affect rankings in the future has yet to be seen, but its value is indisputable. We’ve conducted many experiments and do find that markup improves visibility in immediate Google real estate and may positively improve click through rates. Continual research and testing indicate that search results with more extensive rich result snippets (like the ones generated by using Schema) are enjoying a better click-through rate. For best results, Schema markup implementation can improve how your audience responds to your brand on the SERPs.