Outdoor lighted signs come in a range of different colors depending on the lighting technique used for the sign. You can incorporate company colors into the design of the lighted sign or stick to a more monochrome and cost-effective color scheme. The choice of adding colors and how many to add is up to the business owner, but it’s important to keep the following in mind:
Try not to pick colors with low contrast to each other, as this can make the sign appear muddy.
Don’t use colors right next to each other on the color wheel, such as orange and yellow, as they won’t be as legible.
The following color combinations on LED signs come out very clearly and help attract attention:
Black, dark blue, gray, or red lettering when paired with a white background
White or yellow lettering on black background
White or yellow lettering on a dark blue background
Black or red lettering on a light blue background
Black, dark blue, or red lettering on a yellow background
Yellow or white lettering on a red background