Marketing on Snapchat seems like a good bargain. But it does have its own sets of challenges. For example, its (in)famous time limit means that your brand’s media content will disappear after 24 hours, leaving you with a narrow window to engage your audience. Also, Snapchat’s analytics are not at par with the other leading social media platforms. When reports and data are crucial factors in gauging the success or failure of your Snapchat strategy, having weak analytics can be a bummer.