In order for social media marketing to be effective, you need to be clear on what you’re trying to achieve with it. Once you know what your goals are, you can build a strategy that works towards them.
Each business’s strategy will look somewhat different, but important components include consistently posting interesting content during times when your followers are most active. You’ll also want to engage with your followers by liking, sharing, or commenting on their posts or replying to comments that followers leave on your own posts.