We all know the retail market is constantly evolving. It is important to keep up with trends, like retail as theater, shopping as entertainment, food venues as destinations, and an interactive shopping experience made simpler by the day. COVID has reinforced the importance of a more flexible and universal architecture that can address the changing needs of customers and retail tenants. Authenticity is also a current trend, but it has always been the foundation of my approach. It supersedes all trends and becomes the basis for integrating with the community when context is expressed. It sets the stage for a unique solution combining current trends with a timeless place that is both familiar and memorable, therefore becoming ‘home’.