DAM has a special place in the martech ecosystem as it integrates with and automatically populates all other systems a team uses. Marketing automation tools like CRM, CMS, and PIM need content delivery. With digital asset management, these systems are populated automatically, quickly, and error-free.
To learn more about how DAM integrates with other tools in your martech stack, download our "Ultimate guide to DAM integrations"
Having a content hub that supports asset lifecycle processes ensures that the correct assets always end up on the right channels and in the right format. DAM offers universal accessibility, but it’s also secure and requires very little IT involvement since it’s hosted in the cloud. That way, marketers can have round-the-clock access to their most prized digital assets.