When using AI web design tools, designers must be careful not to compromise ethics as it can have real-life business impacts. Designers should monitor and evaluate the AI's performance to identify and rectify any biases or ethical concerns. Web designers typically don’t have control over the AI training process. However, web designers should carefully select AI tools and platforms that prioritize transparency and fairness in their algorithms. This usually involves incorporating diverse data sets, employing multidisciplinary teams, and including ethicists and social scientists to develop AI models.