All search today is done at a hyper-local level. When a consumer is looking for goods and services via search, they will be given a response that is based on their IP address or mobile location. Local Pages help your brand compete for your products and services in those areas around your store, franchise or restaurant. Creating a local page that is properly marked up with schema and contains highly localized content about your products and services makes it easier for a consumer to find your brand in that micro-moment of need. It also helps searchers find more relevant information about your location-specific products and services.
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