Platforms like Facebook and Instagram are often used for giveaways because they allow for easy integration of prize draw procedures. Additionally, these platforms offer a built-in audience that you can target with your giveaway campaign. Facebook is the most popular social media platform in the world, and it’s also likely to be the best option if your objective is to reach a wide audience quickly. This platform allows you to create custom ads or pages that cater specifically to your audience. You can also run contests using Facebook’s toolkit, which includes tools such as voting systems and surveys. Since Instagram has become one of the top social media channels among millennials, it makes sense to use this platform when planning a giveaway campaign. The app is particularly well-suited for visual content given its popularity among users who love pictures and videos. Additionally, marketing on Instagram doesn’t require any large upfront investments so campaigns typically start off cheaper than those on other networks.