Harrah’s Entertainment Customer Loyalty Program, or formerly known as the “Total Rewards” program is considered as one of the leading, gold standards of loyalty programs today. This loyalty program operates as a tiered program, where gamblers can earn a combination of Tier Credits and Reward Credits. Harrah’s uses a combination of good customized messaging and is powered by Unica’s marketing management software, as well as by SAS’s predictive-analysis program.