Email marketing is a powerful tool for businesses of all sizes to connect with their customers. However, there are a few things to keep in mind when choosing an email marketing platform. 1. The first thing to consider is the amount of time you want your email marketing campaigns to run. You should also decide how often you want emails sent and what type of content you want to send them in. 2. Next, make sure the platform you choose supports automated opt-ins and unsubscribe buttons. This will help ensure that customers never miss any messages from your campaign. 3. Finally, be sure to review the privacy policy and terms of service before signing up for an email marketing platform.