When a shadowban appears, your content doesn’t appear on anyone’s feed unless they already follow you. When you are under a shadowban, your visibility on social media platforms is reduced significantly. So naturally, your engagement rate can and will likely plummet. Marketers, content creators, and influencers have been the biggest opposers of the shadowban. Decreased engagement and a loss of followers can have a huge impact on their business or their ability to produce results for a business client.