The five types of time to value include:
Time to basic value—the time to the specific value the customer assumed they would receive from your product
Time to exceed value—the time it takes for customers to discover the deeper value of your product
Immediate time to value—offers an immediate benefit to the customer
Short time to value—customers can quickly adopt and appreciate a new product
Long time to value–a longer overall cycle in order for customers to receive value from a product