With OTT advertising you get more impressions than with conventional TV ads. Also, they provide 24/7 reach as they’re available anytime and anywhere you go online. Also, since people consume digital content on different screens they can easily move from one channel to another without missing anything important. They are mobile-friendly so people can view them anywhere on any device, so they don’t miss out on any important info or offers. Also, they are known for their affordability as compared to traditional TV ads. They also provide an excellent way to reach specific audiences by targeting ads based on demographics, interests and behaviors. With OTT advertising you can use advanced audience targeting options like behavioral targeting, contextual targeting, retargeting and more. OTT ads can also be customized according to different devices like smartphones, tablets and computers. This means that different ad content is served depending on which device you’re using.