Nurturing keeps them engaged. Here are some strategies: 1. Targeted email marketing campaigns: Develop email drip campaigns with educational content addressing the lead's specific pain points and showcasing how your product or service can help them in the future. 2. Lead nurturing software: Utilize marketing automation tools to personalize communication, deliver relevant content based on the lead's interests, and nurture them until they become sales-qualified. 3. Webinars or educational content: Offer free webinars or downloadable resources that address the lead's challenges and position your company as a thought leader in the industry.