You need to point out the drawbacks of email outreach campaigns. To improve the effectiveness of your email outreach campaigns, make sure to personalize your messages and craft a strong email pitch. Simply using a single template and changing the recipient's name is not sufficient. Instead, focus on providing new, relevant content that addresses the recipient's current needs and avoid sharing outdated information. According to experts, one pitfall to avoid is failing to ask for something in exchange for sharing links, such as gift cards or guest blog posts. This can help ensure that the recipient receives value in exchange for their efforts. Other potential challenges to consider include not providing enough value to the recipient and failing to address their specific needs. Do provide examples in your response to this marketing interview question. If you have witnessed any more challenges, you can mention those too.