There are many benefits to outsourced lead generation and it ultimately begins with cost. It’s the cost related to salaries and benefits in addition to burden and expense associated with recruiting, hiring and training. Managerial time should also be taken into account, as should the ramp-up time it will take to build, train and maintain an inside team (that will likely have high turnover). Just as you’re an expert at what you do, B2B lead generation companies are experts at what they do. They follow the best practices based on proven results to produce the highest possible ROI for the time spent on prospecting.