Leblon Ilusion is marketed as a cologne for men. However, women often prefer the lighter scents of colognes, so this fragrance can be worn by anyone who enjoys its scent. If you want Leblon Ilusion cologne for men to linger on your skin all day, you should apply the cologne directly to the pulse point at your neck. For casual events when you need a lighter application, spritz the cologne into the air and walk through the mist.