Your interest in insights will grow as you discover their potential. To begin with, you should know that finding good insight will give you the motivation you need to unleash your creativity. You will have at your fingertips a source of ideas for generating new products and services. The essence of insights is to know aspects of the consumer that even they do not know. And from this point new needs are generated that you have to discover. From this point on you can launch new products and services to meet the new needs that your customers have not yet discovered. It will also serve as a unique opportunity to reposition yourself in the market. A well-designed campaign will breathe new life into your brand.