Google Keyword Advertising involves paid placements, utilizing Google Ads to bid on specific keywords. Advertisers create campaigns, set budgets, and bid on keywords related to their products or services. When users search for those keywords, the ads appear at the top or bottom of the search results page. The positioning depends on the bid amount and ad relevance.
Organic SEO Keyword Research, on the other hand, is a part of search engine optimization (SEO) strategy. It focuses on optimizing website content to improve its visibility in organic (non-paid) search results. Through keyword research, businesses identify relevant terms their target audience uses when searching. They then integrate these keywords naturally into their website content, meta tags, and other elements. The goal is to align content with user intent and improve the website's ranking in search engine results.