Brand strategy is how you go about aligning your brand’s purpose with your long-term business objectives, developing the tools you need to communicate your brand, and finally, strengthening the brand you’ve created. Here’s how to create a brand strategy: Outline the overall business strategy, Identify and research the target clients, Develop a brand positioning, Develop a plan to communicate the brand message, Pick a name, tagline, and logo, Develop and build a marketing toolkit, Build a website, Implement the strategy, track, and adjust as required.