EAT in SEO means expertise, authority, and trust. Google checks these to see if your site is reliable. Even though it’s not just a “developer” task, it’s part of technical SEO.
It’s crucial for “Your money or your life” sites, like health or finance websites.
EAT factors often relate to design and how users view your site as trustworthy during their visit.
The ways to achieve this is by including the following design elements:
Include author details on blog posts
Display relevant certifications
Reference well-written research
Showcase your brand’s online reputation (Glassdoor, Google reviews, BBB)
Offer informative, substantial content
Use external links to credible sources, avoiding pseudoscience