You can measure it through a combination of quantitative and qualitative methods:
Set Clear KPIs. Before starting any analytics initiative, define clear Key Performance Indicators. Monitor these KPIs to gauge the impact of your analytics efforts.
ROI Calculation. Calculate the return on investment of your analytics projects. Measure the financial benefits gained against the costs incurred.
Stakeholder Feedback. Engage with stakeholders, from team members to head management, to gather feedback on the analytics insights provided. It can highlight the practical value and utility of the insights.
Data Accuracy and Reliability. Ensure that the analyzed data is accurate and comes from reliable sources.
Adoption Rate. Measure how widely adopted your analytics tools and insights are within your organization. High adoption rates show that the tool provides value and is user-friendly.
Continuous Improvement. Analyze any challenges faced during the process and the steps taken to overcome them. This way, you'll always be improving and refining your analytics approach.