Other sources that sell fresh leads may offer leads at lower or higher prices, ranging anywhere from $20-$200. Let’s break down some of the differences in lead types.  Some mortgage leads in the lower price range may offer lower upfront costs. However these leads often require more sales effort and resources as they aren’t prepared to convert or there are more lenders competing for the sale. Leads sold within a higher price range of $75-$250 per lead are often from rate tables like NerdWallet, Bankrate or Zillow. These are more likely to convert than the lower priced leads but also often come from consumers who are comparing rates on rate tables and expecting offers with the lowest rates. Many of these lead providers focus on traditional loan products and don’t offer the additional non-QM mortgage leads interested in the specialty loan types that we provide.