On Instagram and TikTok, 'link in bio' refers to a clickable link located in the bio section of a user's profile. Due to a character count limits in social media bios and restrictions on including external links in individual posts or captions, users often direct their followers to the link in their bio to access additional content, websites or products. Instagram allows users to include a single clickable link in their profile, which can be changed as needed. TikTok also provides this feature, but it is available only to accounts with a certain number of followers or those that are verified. By using the 'link in bio' strategy, users can efficiently direct their followers to relevant online resources while working within the platforms' limitations. Check out our blog article on How To Craft the Perfect Instagram Bio.