Though they may seem like one in the same, there is a difference between copywriting and content marketing.
Copywriting, is the act of writing content with a specific focus on advertising and marketing. The aim of good copywriting is to persuade the reader to take a specific action – whether it be to sign up or make a purchase. Copywriting services are typically used for creating sales copy, product descriptions and promotional content.
Content marketing is a strategy where your brand is developing content to increase brand awareness and attract new audience members. Content marketing is more focused on introducing new people to your brand before converting them into customers. Content marketing covers a wide range of content types, but examples include blogs, videos, podcasts and whitepapers. So the immediate focus is not to promote the brand outright, but to present your brand as authoritative and an expert in its industry. In the long-term this focus can build a positive relationship with the audience and lead to an increase in sales.
However, the two can often work together; strong copywriting can make your content marketing more effective, whilst a good content marketing strategy identified new opportunities for copywriting.