Five design patterns are popular in eCommerce websites:
Flexible sign-in: Always keep sign-in optional unless the user needs to checkout with products.
Search by text, image, voice, or barcode: It is essential as the digital landscape is evolving.
Browse by product categories: It ensures users get what they’re looking for in an organized manner.
Card variety and consistency: Since cards are the first things users interact with, these features create a strong impression.
Different CTAs for different user stages: Different CTAs for different stages ensure you’re not forcefully nagging the person to buy the product.