Salesforce's Pardot is a software as a service (SaaS) marketing automation platform that provides B2B sales and marketing enterprises with email automation, lead management, and targeted email campaigns. Pardot can be used for a number of reasons, depending on the type of business, and they are:nnEngagement HistorynSegmentationnSocial Media MarketingnEmail MarketingnMulti-Channel MarketingnFormsnScoringnGradingnProspects NurturingnSearch MarketingnMarketing Analytics, & more