Many people use the terms grow your business and scale your business interchangeably, but they don’t mean the same thing.
Someone who is trying to grow their business likely wants to increase their revenue, and to do this, they would need to invest in their company to grow their resources, team, and clients.
Scaling your business also has the goal of increasing your revenue but with a minimal increase in spending. Instead, the focus is on improving processes and leveraging tools to get more out of them. This means you aren’t looking to grow your staff, move into bigger offices, or increase investment greatly.