The site needs to be marketed on an ongoing basis. Fresh information also needs to be put into the site to keep it up-to-date and interesting. If you sign-up for the maintenance contract, we will update the website as and when it is needed and content is provided by you.
You also need to monitor the website traffic, analyse the keywords that are being used to reach your website, where and what time of the day the traffic is good or bad and act on it to improve them. You need to monitor any emails or requests that are generated by the visitors of your website and reply them as soon as possible. Early replies get good image about your business.
Ongoing Costs
Website hosting, email hosting and the domain registration renewals are the minimum annual costs for any website. If it is a e-commerce website which accepts data via secure forms, you need to renew SSL certificate on yearly basis, unless you purchase it for multiple years. If your website is very popular and exceeds the allocated bandwidth, there may be additional bandwidth fee.
Some website owners prefer to market their site more proactively, make regular updates, send email newsletters etc. Ongoing costs depend on exactly how you wish to use your website.