RED Marketing’s digital marketing analysis services can include a range of activities aimed at analysing and evaluating the effectiveness of a company’s online marketing efforts. Web analytics: This involves analysing website traffic, user behaviour, and engagement to understand how users interact with the website and find opportunities for improvement. Social media analytics: This involves analysing social media metrics such as likes, shares, comments, and follower growth to understand how users engage with the brand on social media. Email marketing metrics: This involves analysing email open rates, click-through rates, and conversion rates to understand the effectiveness of email campaigns. SEO analysis: This involves analysing keyword rankings, backlinks, and on-page optimisation to understand the effectiveness of search engine optimisation efforts. Competitor analysis: This involves analysing the online presence and marketing strategies of competitors to name areas of improvement and stay ahead of trends. Conversion rate optimisation (CRO): This involves analysing user behaviour and engagement to optimise the website’s design and content to improve conversion rates. A/B testing: This involves testing different variations of website content and design to decide which performs best and improve overall website performance. By working with RED Marketing, businesses can gain valuable insights into their online marketing efforts, show areas of improvement, and make data-driven decisions to optimise their marketing strategy and drive business growth.