A lot of what we see come out of Korea is trend-based or 'on-demand' beauty. They are obsessed with instantaneous results, the latest gadgets, which is why many of their products usually have quirky packaging and formulas. It's the best of fun and fast. A Korean beauty routine may consist of twelve or more steps.Japanese beauty generally is simple and modest. J-Beauty is about health consciousness and has an holistic approach. It's about careful refinement and longevity, beauty care in the longterm. Skincare formulations are carefully contemplated to create products that are efficacious, luxurious and timeless. While Japan is seen globally as leader in innovation in skincare, they are generally not trend-driven. The classic Japanese beauty ritual consists of four steps. We say there's room for both Japanese and Korean beauty products in your bathroom cabinet. Choose Japanese beauty products if you prefer a holistic approach, timelessness, and a simple skincare routine. Shop J-Beauty here.