The bottom line is that posting when your followers are most active will significantly impact your digital marketing campaign. Here are some of the most notable changes you will notice:
Wider Reach
If you post whenever your followers are active, your new content will likely be among the first posts they see.
Moreover, this increases the chance for new users to discover your account and posts, allowing you to reach more people on the platform.
Loyal Audience
Pushing content on Instagram during peak times will help you regularly connect with your followers. It will show them that you’re interested in engaging with them and appreciate their likes, comments, and reposts.
Higher Engagement Rate
Because more followers will actively see your posts, you’ll notice a significant increase in your engagement rate. In addition, you’ll get more likes, comments, and saves after posting!