The content creators or marketing experts know the market and the trends prevalent in the respective industry vertical. Hence, they can create unique campaigns and the influencers can align their followers to help in the positioning of the product. In this way, the brand acquires recognition in the market and creates an image for itself. This helps in the creation of brand awareness that finally leads to growth in sales through influencer platforms in India. The main aim of every marketing effort and campaign is to derive sales. MyMoney is an interesting platform where consumer interaction yields positive results for several credible brands.