SEO isn’t easy, and there are several mistakes that businesses make that can have a negative impact on their search engine rankings:
Keyword stuffing
This refers to the practice of cramming as many keywords as possible into your content in an effort to rank higher in search engine results pages. However, this can actually hurt your rankings as search engines are getting smarter and penalise websites for overusing keywords.
Ignoring user experience
If your site is slow to load, has broken links or is difficult to use, it can hurt your search engine rankings. A poorly built website will often draw users away from the site quickly, resulting in a high bounce rate, suggesting to search engines that your content is irrelevant.
Not optimising for mobile
With more and more people using their mobile devices to browse the internet, it’s essential that your website is optimised for mobile devices. Websites that aren’t mobile-friendly are penalized by search engines.
Ignoring meta descriptions
Meta descriptions are the short blurbs that appear below the page title in search engine results pages. They provide a summary of what the page is about and can influence whether someone clicks through to your website.