To make an online giveaway reliable and transparent, you should use an external and automatic tool to select the winner or the winners of the giveaway. This way, you can show that your brand has carried out the draw transparently and that the winner was selected randomly. If you use the Easypromos platform, you will get a certificate of validity when selecting the winners that you can share with your audience. Furthermore, we recommend that you write the terms and conditions of the giveaway and share them when announcing the giveaway to generate greater reliability.