Organising your campaigns to match your landing pages is a crucial step in ensuring the success of your paid media campaigns. The first step is to create a comprehensive brief detailing the goals and objectives of your campaigns. This will help you to understand what you want to achieve with your campaigns, as well as how best to target your audiences and create the most effective campaigns.
It is important to ensure that the messaging in your campaigns is consistent with the messaging on your landing pages, so that your audiences have a consistent experience when they click through to your landing pages.