Different sequencing frameworks will be better suited for different types of video ads and different marketing goals. Some popular sequencing frameworks include the AIDA model, the 4Ps model, and the 7C framework. Choosing a sequencing framework that aligns with your brand’s values and marketing goals is important. For example, the AIDA model might be a good fit to create an emotional connection with your audience. If you’re more interested in generating leads or selling products, the 7C framework might be a better choice.