A blawg is a blog written about legal topics, usually dealing with in-depth information related to the practice of law. Whether or not your law firm needs to have a blawg depends on the kinds of clients you're targeting.
For instance, if your target audience is for referrals from CPAs and financial advisors, writing a blog with a higher level of information will likely work better at positioning your firm as a thought leader and a great place to refer clients. On the other hand, if you're targeting low-income bankruptcies, articles written with a lower register of language and in simple terms is more important.
Creating a legal blog requires that you have a blog platform to use, either on your website or a free blogging platform. We advise our clients to host a blog on their website so they have full control over their content. We provide legal content writing services for a range of target clienteles, from low register, low information audiences to audiences that demand a higher caliber of legal expertise.