A Showit template is a pre-designed website layout that you can customize to match your brand. It's a budget-friendly option that allows you to launch quickly with a polished look. A custom website, on the other hand, is built from the ground up to reflect your unique brand vision and includes tailored features specific to your business. While a template is great for early-stage businesses, a custom website is ideal for established brands that need a more personalized, one-of-a-kind design.