Marketing funnels work by highlighting the stages of the journey of a buyer from discovery to purchase. These steps help figure out what content you need to provide to incite people to move even further down the funnel.
The number of stages in the marketing funnels vary, but it usually follows the AIDA model. Sometimes, this model is adjusted to include an additional step (Decision Stage), but it works depending on your marketing tactics.
Here are the stages:
Awareness
Interest
Desire/Consideration
Decision
Action