It wasn't until 2021 that Apple began selling both its non-Pro and Pro iPhones with a base storage of 128GB. The only exception here is the iPhone SE model. While not as flashy of an upgrade as larger camera sensors and 120Hz displays, this double-up of storage meant that consumers had more space than ever to store apps, photos, videos, and more.Maurice Klaehne, senior market research analyst at Counterpoint Research, suggests that higher storage options are generally better as they will help with the longevity of the device, and his firm has generally seen an uptick in postpaid customers opting for higher storage sizes when they can afford them. "Currently, the 256GB option is sufficient for most people," Klaehne adds.