The role of social media in branding is significant and has become increasingly vital in the digital age. Social media platforms offer powerful tools and opportunities for businesses to build and strengthen their brand identity, connect with their target audience, and enhance their overall branding efforts. Here are some key roles that social media plays in branding: Brand visibility and awareness Content distribution Customer engagement Brand personality Real-time interaction User-Generated Content (UGC) Brand advocacy Market research and feedback Influencer marketing Crisis management