Online content refers to the text, images, videos, ad copy, infographics, articles, blog posts, customer testimonials, web copy, social media posts, and other online media that your firm uses to communicate. Offline content includes more traditional marketing tools, such as print ads, TV commercials, radio spots, and brochures.
Content development and marketing typically applies to digital content that you post and publish online, offer as a download, send via email, or distribute through other electronic means. Our firm creates digital SEO content for marketing purposes. It’s designed to meet the demands of both the search engines and the people who read and view it. Fortunately, those requirements support one another.
Some key aspects of optimized digital content are keywords, backlinks, CTAs, word counts, readability, popular search engine queries, and other criteria. In CD&M, we use this data, additional research, and the skills of our writers to create quality content that ranks well and engages readers. This is a powerful marketing tool that attracts visitors, converts leads, helps with upsells, referrals, customer retention, and other business marketing objectives.