In order to tell if a Burberry bag is real, there are several key steps you can take. First, inspect the construction and material; genuine Burberry merchandise is made with quality materials, accurately depicting the iconic checkered pattern. Secondly, check for quality hardware, such as zippers and buckles, that should be engraved with the Burberry logo. Finally, inspect the lining and authenticity labels to make sure they are made with high quality materials and accurately display the correct Burberry logo. These steps should help you quickly identify whether a Burberry bag is real or not.