The seven principles are: - Umoja (unity) - Kujichagulia (self-determination and responsibility) - Ujima (collective work and responsibility) - Ujamaa (cooperative economics) - Nia (purpose in remembering and restoring black culture, customs and history) - Kuumba (creativity) - Imani (faith) All of these principles are to be developed throughout the year to improve black communities. Kwanzaa is the chance for African Americans and Black Britons to celebrate their own rich history and culture. By choosing a period after Christmas, this can be linked to a joyful and festive time. However, it can also be distinct and separate, as its own seven-day festival.