Ad impressions are a valuable metric that is used for counting the total number of times that your specific ad campaign has been viewed by your target audience. For instance, you will be able to gauge the number of times a single ad has been displayed on the screens of your target audience. Impressions can be measured for different types of ads, and you can also set up Ad Set Impressions that allow you to track a group of ads that fall under the same theme category. Using ad impressions helps you to assess and calculate the total number of views that your ad has generated.
On the other hand, Ad Clicks are a metric that is used to count the number of times that your digital advertisement has been clicked by viewers to access an online site. The online advertisements for this metric can be varied to include texts, banners, or buttons. The primary goal of a digital ad campaign is to increase the traffic that is directed towards a website. Using Ad Clicks achieves this goal effortlessly because it is the best way to assess the quality of your site.