Social media is one of the most effective ways to recruit, because many caregivers are scrolling through social media daily. Social media has grown from being only a social platform to being a business marketing tool. In research done by Forbes, it is shown that 73 percent of job seekers between the ages of 18 and 34 found their last job on social media. In order to reach potential caregivers on these platforms, it is important to post regularly and consistently. Posting meaningful content that shows current caregivers and patient testimonials is another way to encourage traffic from potential candidates.