Optimized content is content that is ranking high in search engine results pages.
Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.
Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:
Add multiple subtopics to cover different aspects of the search intent
Add image/video content to make the page more appealing to the users
Improve on-page elements such as heading structure, alt elements, etc.
Work on gaining backlinks for the content or increasing the overall domain authority of the website.
Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.