Our Pediatric Ophthalmologist in Mumbai has been doing the following to increase awareness amongst parents.
Schools can make it mandatory for all children to have an eye checkup every 6 months. The schools can help by checking with the children if they have been to an eye doctor.
To organize talks by kids eye doctors in schools for the parents/teachers so that they learn about eye diseases. Many have many of their doubts cleared and questions answered. One of the best times to do this would be during the PTA meetings held in the schools.
Schools can organize day-trips to an eye-hospital. This way, the parents can come along too and learn about various eye problems.
To organize screening camps in schools to enable childrens eye specialists to detect eye problems in children.
To organize talks for groups of young parents. These groups could be members of a housing society or members of a gymkhana.