Google Ads is the gorilla in the PPC advertising space. But that does not mean that they are the only game in town. Whether it is geography (Baidu, Sogou, Haosou in China, Yandex in Russia, Belarus, Khazakstan), or, cost efficiency, or niche segments there are plenty of options out there worth looking at. We will discuss two of these platforms (Microsoft Advertising, Yahoo Advertising) in detail in subsequent FAQs, but here’s a shortlist of a few platforms worth investigating. • Taboola- Specializes in sponsored content which fits in neatly into the news content on their list of specially curated news websites. Consider it as placing online ‘Advertorials’. • Outbrain- Want your ads popping out on CNN, Wall Street Journal, The Washington Post, The Guardian, Vanity Fair, Men’s Health or Marie Claire. Outbrain is your answer. Like Taboola, Outbrain is a native ad recommendation engine. • Amazon- Ever notice the ‘Product Promotion’ Ad cards appearing at the top of a search result. Those are not free, and it’s easy to start with an Amazon Advertising Account. The cool thing about Amazon Advertising is you can sell either at a per-click basis or a per-purchase basis. • Facebook Ads (Meta)- With an unparalleled social footprint, Facebook Ads are more efficient than Google Ads for most demographic targeting purposes. However, don’t expect much if you’re in a rush. The Average Campaign conversion cycle on Facebook is much slower than it is on Google Ads.