Landing pages are a crucial tool in your lead generation strategy. When people click on your ad or find you via web search, they are taken to a landing page—a specific page (different from your website’s homepage) that encourages them to take a specific action. Think of a landing page as a platform for a trade: the agent offers something of value and visitors trade their contact information to get it.
Landing pages take many different forms. One of the most common is a home valuation page, which offers potential sellers an idea of what their home is worth in exchange for their name and email addresses. You can then use that contact information to nurture and convert that prospective seller.