Students often wonder why it is important to study organizational behavior. OB practitioners can be incredibly helpful to all kinds of organizations, so a degree prepares you to become a valued member of an HR department or executive team in larger organizations — or possibly an independent consultant for a wide variety of businesses in many different industries. In general, the purpose of OB work is to give an organization a competitive edge, due to motivated employees communicating effectively and working together at a high level of performance. Specifically, some of the objectives of an OB practitioner are: Clarifying or contributing to the development of the organization's vision. Assessing organizational structure and recommending initiatives that enhance performance. Identifying staffing needs and recognizing job candidates that best fit with the organization's culture. Designing compensation guidelines, benefits packages, and other incentives that will increase job satisfaction, improve work-life balance, and retain the best employees. Developing training programs that help individuals operate at peak performance levels, as well as programs that enable teams to collaborate more effectively. Helping managers establish protocols that increase productivity. Training managers to motivate employees, prevent burnout, and encourage innovation. Organizing and implementing a structure that creates a positive and adaptive work environment.