You should only apply gentle pressure to the areas of the beard you want to target to avoid piercing the skin too deeply. When used properly, the Beard Roller should not be painful to use. You may experience redness in the areas that have been rolled over, but this is normal. This happens because the needles on the Beard Roller create micro-punctures on the surface of the skin which trigger the body’s natural healing process and increase blood flow to the skin - giving it a reddish appearance. Any redness should disappear within one to two days. Once the skin has completely healed, you can use the Roller again. We recommend using the Beard Roller once a week to start with, but you may use it twice a week once your skin adapts to the treatment.