Knowledge visualisation design is the process through which I translate your research findings, project ideas, or expert knowledge into a eye-catching graphic that quickly and easily communicates your work to others.
The type of visual I’d design depends on your target audience and the nature of the knowledge you want to convey. Data infographics, for example, are a wonderful tool for positively engaging with both experts and non-experts. Likewise, concept visualisations can be incredibly powerful in a competitive grant application, where you have limited time and space to articulate your ideas.
Knowledge visuals are typically designed as an engagement tool. They serve to grab the attention of the audience, convey a few key messages, and encourage the audience to further interact with the research or researcher. This is a very powerful tool in science communication.
As the visual language transcend boundaries, it allows you (the expert) to more successfully engage with non-experts (‘outreach’) to discuss how your research affects them. Furthermore, knowledge visuals can clearly articulate your ideas to experts of similar or disparate fields (‘inreach’), paving the way for collaboration, funding, and scientific breakthroughs.