Patinkin suggests what she calls the “press, wiggle, and fluff” technique. “Press the mascara wand into the base of the lashes and gently wiggle side to side before fluffing the wand out to the tips. This helps build pigment in between each little lash so that the lash line looks darker, and builds a base of product that will support a curl,” she explains. Avoid putting too much product on the tips of the lashes, which can both leave them looking spidery or clumpy, as well as weigh down the curl, she adds.