A SaaS content marketing strategy is a plan for promoting a software as a service product by creating and sharing valuable and relevant content with a target audience to educate, engage, and convert them into customers. The strategy typically implements a variety of content such as blogs, case studies, ebooks, infographics, webinars, and more to educate, inform, and ultimately sell the SaaS product. The goal is to build trust and credibility by answering the client's pain points with your service.