There are a total of six formats for YouTube Ads. They are:   – Skippable in-stream ads                         – In-feed video ads – Non-skippable in-stream ads                 – Masthead ads – Bumper ads                                             – Responsive display ads   You can choose the one which matches your business and strategy. TrueView In-stream Ads are the most common YouTube Ads since you only pay when users capture the YouTube Ads. If your company would like professional advice on choosing which YouTube Ad formats suit your business, you may consult with our YouTube Ads team in the R-Digital agency.