Regardless of the industry, a social media presence is a must have. However, which platform to be present on is dependent on many factors. Selling your product or service on the wrong platform would only result in a no show.
The best social media marketing companies understand your audience and craft a detailed social digital marketing strategy.
We must keep in mind that there are channels for B2B and B2C, where the audience is starkly different. By and large it is good to have a presence on Facebook, Instagram, Linkedin after which you can expand your outreach to Pinterest, Google+ Snapchat for a stronger footprint