Citation links, also known simply as “citations,” are mentions of your business name, address, and phone number (NAP) on other webpages, even if there’s no link to your website. They are a key ranking factor in local SEO, as they give search engines a clear indication of where your business is located, which can help your site appear in geographically relevant search results.
Typically, citations can be found on local business directories, websites, or apps and can either be structured or unstructured.