There are several compelling reasons to include an app in a marketing strategy. Two key reasons are: Reach a wider audience: A mobile app can help businesses reach a wider audience due to the rising use of smartphones and other mobile devices, especially customers who prefer using apps over websites to access content and services. Improve engagement: Users may be more engaged and loyal if mobile apps provide a more convenient and personalized experience. To keep users interested and informed, apps can also provide features like push notifications and in-app chatting.