There are many benefits of using paid social media marketing. The first is an increased brand awareness. Using paid media is one of the best ways to boost brand awareness, particularly if you are a smaller brand; you can use paid media to appear in users’ news feeds regularly to increase brand recognition.
Paid media is also very cost-effective. All platforms offer a pay-per-click model, meaning you only have to pay when users engage with your paid content. Using a paid media agency can ensure your investment receives an impressive ROI.
When using a paid media agency, you can drastically increase your reach. Most platforms use interest-based targeting to ensure ads are being shown to people that are interested in the content. With this, you can reach customers that haven’t yet heard of your brand but are interested in your offerings.
Paid media is an effective way to stay engaged with previous and current customers. You can use paid media ads to retarget and re-engage with organic audience members and previous customers.
When using paid media, there are a variety of ad formats available. This means you are able to find a format that is best suited to your audience.