Amazon is one of the biggest names in the e-commerce industry, and their success can be attributed to their exceptional customer relationship management (CRM) strategy. The company uses a variety of tactics to ensure that their customers are satisfied and loyal. For instance, Amazon has a robust customer service team that is available 24/7 to address any concerns or issues that customers may have. Additionally, the company uses personalized marketing campaigns to target specific customers with relevant products and offers. Amazon also uses customer feedback to improve their products and services, which helps to build trust and loyalty among their customers. Overall, Amazon's CRM strategy is focused on providing exceptional customer experiences that keep customers coming back for more.