There are a number of ways in which buyers can be influenced. One way is through advertising. Advertisers use a variety of techniques to try and persuade people to buy their products. This can include using celebrity endorsements, creating an emotional connection with the product, or using persuasive language.Another way buyers can be influenced is through peer pressure. This is when people are influenced by the opinions and behaviors of those around them. For example, someone might buy a certain product because all their friends have it.Finally, people can also be influenced by their own personal preferences and biases. For example, someone might be more likely to buy a product if they like the color or if it’s from a brand they trust.