With more and more storefronts popping up every day, it’s important to stay top of mind for customers, and especially to stay ahead of your competitors. Competitor geofencing takes top-of-mind marketing to the next level, since it meets your target audience literally where they’re walking.
The strategy allows you to filter your customers and serve them ads based on things as granular as an event they’re attending, a street they’re on, or even when they’re visiting a competitor. It’s significant to note that your ads will appear when users browse the Internet or use mobile apps that include ads.