Yes. Within the marketing cloud, there are two options for integrating Google Analytics: Basic and 360. The Basic integration is a free tool that allows you to view the metrics established in GA for a specific website within the marketing cloud. This means that after sending a campaign, you can observe the results it brings within the marketing cloud, not only through message indicators but also by tracking user actions directly on the website. The further integration (360) adds the capability of directly importing prepared audience segments from GA and automatic handling by the Marketing Cloud.