Campari has played a significant role in Italian culture and lifestyle not just as a beverage, but as a symbol of Italian sophistication and style. Its association with art, fashion, and cinema has further solidified its status. Campari has sponsored and been featured in numerous art and film projects, promoting Italian elegance around the world. The ritual of the aperitivo, often featuring Campari-based drinks, is a cherished Italian tradition, highlighting the liqueur's role in fostering social connections and culinary enjoyment.