While this means people are more connected than ever before, it has had a negative effect for companies that can’t keep up with the content demand. Brian Solis describes “Digital Darwinism” as the phenomenon in which technology and society evolve faster than an organization can adapt.
This concept has claimed entire industries as they struggle to keep up with the gadgets and platforms that seem to develop overnight. Yet society embraces the changes: digitized communication is rapidly becoming the main avenue for consumer experiences.