Certainly. This is a great opportunity to get ahead of your competitors while they stand still. Moreover, the cost of attracting a lead/order/conversion using SEO is the lowest compared to other channels. But there is one caveat. If you decide to order SEO promotion of a website to the Top at a time when your business is in a bad situation, then you will only spoil the nerves of yourself and the contractor. Website promotion is a long game. The effect accumulates only with systematic constant work in all directions: texts, technical equipment, links, conversion.