Your domain name, located in the address bar of your browser, defines your site. Each domain name is provided by a host or a registrar that has registered the domain with ICANN for a small fee. Domain providers, like any other merchant, offer different product ranges, features, and varying degrees of services for any given domain name. And like with other things in life, some customers choose to leave one domain provider for another, usually for improved customer service or a better price. The act of moving your domain name registration from one provider to another is a domain transfer.