Regularly cleaning will help keep your New Movements sneakers looking (and feeling) great for a long time. A simple 4-step guide for cleaning leather shoes:  Equipment needed:  -Shoe brush (preferably made with natural bristles) -Cleaning brush -Micro-fiber cloth (the one you buy at your local grocery store is more than good enough)  -Leather balm  -Shoe protection spray Step 1 - Brushing Loosen the dirt with a soft shoe brush, preferably made of natural bristles for kindness to the leather and improved lathering. Step 2 - Cleaning With a damp microfiber cloth, clean away the remaining dust and lint from the leather and sole. Be gentle on the leather, though you can be tough on the rubber sole. This will remove stains :) Step 3 - Apply leather balm and shoe cream: Condition the leather with leather balm and let dry for 20 minutes. This will recover color and hide scuffs and scratches. Apply shoe cream with your fingers to sense where the leather is dry. For colored leather shoes, you can use colored shoe cream found at specialized shoe stores.  Step 4 - Apply repellent spray: Finish the applied lotion or cream with a clean t-shirt cloth. This will make the leather repellent. Optional: Protect the shoe with a repellent spray. We recommend a spray without silicone. And... woilá you are done :)