To track local keyword ranking, do these three steps: You can manually search local keywords in incognito mode and look for your website on the search results. This method is time-consuming if you’re tracking multiple keywords. You can use a free rank tracker tool like Google Search Console, but it has a bit of a learning curve. The best and most efficient way of tracking local ranking is ny using paid rank tracker tools like Wincher, Moz, and Serpstat.