A premium domain name is a short, optimised and generic name. It is easy to remember, and ranks highly on search engines. For these reasons, higher prices are applied to premium domain names. This is to differentiate them from less generic names. The advantage of a premium domain name lies in its high marketing value. Premium domain names are what generic keywords are to search engines: a powerful asset that, due to their generality or their association, increases your website’s visibility to web users.