You don’t have to be an expert to tell the difference between bad and good content. If it’s properly structured, well-researched and answers your audience’s question, then you can bet it’s great. On the other hand, bad content writing sticks out like a sore thumb. Here are three dead giveaways of bad writing: It’s plagiarized; It’s generic (you can’t immediately realize what it’s about); It has glaring syntax or grammar mistakes.