Guest blogging is an ideal way to grow your personal brand while also creating brand awareness. In fact, guest blogging is also a great way to improve your website's SEO rankings. It is a relatively ignored tactic, mainly because it is hard to do and time-consuming. But more often than not, the most popular reason why people avoid guest blogging is that most well-known sites only accept guest blogs that offer high-quality content. This is quite often hard for content creators to achieve. However, it does not negate that guest blogging still is an effective medium of increasing site traffic. It is a vital content marketing tool for any business. You will create more brand awareness through guest blogging as compared to writing blogs for your website.