Advantages
You have the freedom of creation to produce the clothes you want.
You can establish a brand image, create differentiation, and get more profits.
You have more control over marketing.
Disadvantages
You must buy goods in bulk. Because customization requires a certain minimum order quantity, it is easy to cause overstock and occupy inventory at the same time.
Increased risk. The cost of independent development is relatively high. The development of a new clothes may take 1-2 months from market research about consumer preferences, market trends, design, testing to the listing of finished products. However, the trend of fashion changes quickly, and the listing may face problems such as being out of fashion, whether consumers buy, good or bad sales, how to deal with unsalable products, cost control, etc.
You need to make early investment. Everyone knows that there are risks in doing business, especially for start-ups, who require a lot of investment and time to test the market. The clothing industry belongs to the Red Sea market. Transparency and fierce market competition make us have to find the right product positioning in order to preserve profits.