Whether it’s account activation and server setup or page load speed and support response times, speed is one of the most important factors to consider when evaluating web hosting companies. Shortening your time to market can have a tremendous impact on your business success, well before your website or application goes live. Server setup and activation is a critical component to the speed and security of your website. Once you’ve published, the speed at which your host can deliver your website to visitors and potential customers is absolutely critical. Google has publicly stated that performance, of both desktop and mobile sites, is part of the search engine’s ranking algorithm. If your site takes three seconds or more to load, you stand a good chance of losing more than half of your audience. When shopping for high-speed hosting, instant setup and activation are certainly a good sign the provider places a special emphasis on protecting your time. From there, take a look at the type of storage available. Modern solid-state drives, or SSDs, operate up to 20 times faster than traditional hard disk drives. The plans may be slightly more expensive and come with a little less capacity, but the investment is rather minimal for the performance boost you can expect to receive.