There are two main reasons for frying rice first and that is taste and texture. Browning rice first in a pan with a little oil will help keep rice as individual grains and not get mushy. Frying it first will help prevent rice from sticking together while simmering. While rice is browning, you will start noticing a nutty aroma, which will translate into the way rice will taste. This will add another layer of flavor to the whole dish.