Here are some of the main benefits of B2B SMS marketing:
High open rate – As we said already, SMS marketing’s highest open rate is 98%. That probably already seems high, but for reference, email’s highest open rates are around 28%. With SMS marketing, you’ll be operating on a marketing ceiling that’s 3.5x higher than email.
Personal medium – Because SMS is a personal communication medium, your customers are more likely to treat your marketing attempts as such. This personal attitude you have going into your interaction with your customers will greatly benefit your attempts to convince them of your company’s benefits.
Low barrier to communication – Although mobile apps have made email communication much more accessible, people are still much more likely to respond to their text messages as they’re notified instantly. The text message format is much easier than managing emails on your phone.