It can be quite easy to make mistakes when using these methods within your product strategy. So, we’ve put together a few of the most common ones that are easily avoidable.
Getting too personal/overdoing it
There is a fine between personalizing your material and overdoing it. It’s important to keep it professional, considering you’re still a business, and overstepping with your customers can be off-putting and have a negative impact. Keep in mind you're trying to gather the information that'll improve their professional relationship with your product, rather than things like employees’ home lives.
Conduct competitive intelligence and research your competitors to establish how other companies are personalizing their products, and how effective it is for them to determine how you can implement your own strategies effectively.
Using inaccurate data
Getting information wrong will give the customer the impression that you don’t care enough to get it right. You need to continue refining and updating your research to ensure your customer data is as accurate as possible.
Using ‘noreply' emails
Sometimes using ‘noreply’ emails can be off-putting because it feels very robotic, impersonal and like your business doesn’t want correspondence with your customer.
It’s also a lot harder for your customer to find how to contact your business if they can’t reply directly to your email and creates a negative user experience. Avoid creating a one-sided relationship and make it easier for your customers to contact you.