Social media management involves creating and distributing content on social media platforms and overseeing the engagement with your audience. Using your social accounts intentionally and authentically means that you are employing social media management.
Social media marketing means using your social media accounts to market and grow your business. It focuses more on the use of social media accounts and creating and executing a strategy to generate leads for your business by leveraging your presence on social media. Remember, with social media marketing, you are creating and publishing content with a specific purpose to engage your audience and eventually convert them to paying customers.