The four types of user personas are competitive, spontaneous, humanistic, and methodical. The competitive user persona is focused on finding the best options and comparing them to make an informed decision. They are driven by competition and often seek out products or services that give them an advantage over others.
On the other hand, the spontaneous user persona seeks quick confirmation that a product or service can fulfill their immediate needs. They prioritize efficiency and convenience, often making impulsive decisions based on immediate satisfaction.
The humanistic user persona is concerned with how a product or service will meet their emotional and social needs. They value personal connections, empathy, and a sense of community in their interactions with brands.
Lastly, the methodical user persona is detail-oriented and systematic in their decision-making process. They take a logical and analytical approach, carefully researching and evaluating options before making a choice. They value accuracy, reliability, and a thorough understanding of the product or service.