Only an efficiently designed paid advertising campaign can boost sales and improve the brand's overall appearance and acknowledgement in today's digital market, which offers so much competition. As a result, most businesses today prefer social media ads to traditional advertising. Paid advertisements promise a stronger brand appearance and a larger range of possible audiences for brands. They primarily target audiences looking for goods or services similar to those offered by the advertised brand, guaranteeing that a wider number of customers see and choose the company. Social media advertising is usually less expensive and more accessible to brands of all sizes. Other forms of advertising, on the other hand, do not make such statements.