No. Absolutely, 100%, categorically, in no way is this like keratin, Brazilian straightening treatments. Let’s explain this one…
Traditional Brazilian, keratin, straightening treatments work on the outside of the hair and use an ingredient called formaldehyde to encapsulate each strand which over time hardens. The damage that was before, is still there, just hidden. The outside looks shiny and sleek, but the inside is what it was before. Now, without going into the scary thought of using formaldehyde on your hair, and you and your stylist having to inhale its toxins, in short traditional Brazilians are a styling product, giving the appearance of straight hair for a longer period.
Smoothing is something very different. The team behind The Hair Movement is the same team that pioneered professional smoothing and introduced carbocysteine technology.
Smoothing is a foundational treatment, and with a strong foundation, everything performs, looks and feels better. From your guests colour service to their blow-dry. The Nice and Smooth in-salon treatment is the most advanced and affordable treatment available.