The Basic Attention Token (BAT) is built on the Ethereum blockchain and is used as the native currency on the Brave web browser. The currency is paid by advertisers to both creators who make ads and users who view them. This will help users see only the ads they’re interested in. The BAT tokens can be used to tip content creators, whether they’re a writer, artist or even a Twitter user. Consequently, the Brave Attention Token price isn’t only important to the project's investors, it’s important to its users — aligning their incentives.
This isn’t only creating a more transparent and fair system that respects users' attention, it helps prevent malware, invasive cookies and malware. As the economic incentives are so different to competing browsers, Brave can afford to be dedicated to privacy and security in a way that its competitors aren’t.