An application or app is a type of software that you can download and install on your PC or laptop, smartphone, or tablet. When we say “apps”, we’re referring to both mobile apps and desktop apps. Apps are usually characterized as having a limited or specific function. For example, gaming apps are designed solely for gaming, while food delivery apps are intended solely for food delivery and often can’t be used for other purposes like making a reservation.
The rise of apps played a key role in the diversification of its uses. Aside from being utilized for gaming, for example, apps nowadays can be used to generate business by becoming advertising channels. There are several mobile app verticals available, but here are some of the most common ones:
Gaming – Pokémon GO, Roblox, Genshin Impact, and Candy Crush Saga
Social – Instagram, Facebook, Twitter, and TikTok
Entertainment – YouTube, Netflix
eCommerce (retailers and platforms)– eBay, Amazon, Amazon Seller Central, Etsy, and Shopify
When it comes to desktop apps, some of the most popular ones include Microsoft Word, Adobe Photoshop, Dropbox, and Skype for Windows.