You can engage the brain’s natural plasticity – its ability to change in response to stimuli – if you present the right stimuli, in the right order, with the right timing. This sounds simple enough, but figuring out how is not so simple. That’s why we have teams of brain scientists from around the world working with us to design our programs. The programs need to be intensive, repetitive and progressively challenging. Only by pushing the brain to learn new skills will it build and refine neural pathways.