It is wise to take your time and conduct thorough research when selecting an SEO agency. Some of the mistakes that business owners need to avoid when selecting an SEO agency include:  1. Choosing an SEO agency that makes big promises without providing realistic estimates or outlining an achievable strategy: Reputable SEO agencies will be upfront about the expected results and outline an achievable strategy for your business’s growth.  2. Working with an agency that focuses solely on keyword rankings: Ranking in organic search is an important metric, but other factors, such as customer retention and conversion rates, should be included in the discussion.  3. Failing to thoroughly evaluate potential agencies: Be sure to conduct thorough research on potential agencies and read reviews, consult industry peers, and analyze case studies before committing to a contract.  4. Not inquiring about how changes to search engine algorithms will impact your business’s performance: It is essential to find out how the agency will be responding to algorithm changes that could potentially impact your business’s visibility online.  Selecting the right SEO agency can help your business reach its online growth objectives. By avoiding these common mistakes when selecting an SEO agency, you can ensure that you are partnering with the best fit for your business.