Yes. You first need to go to the Profiles section of your settings.json file. Using the "commandline": property, you can specify any batch file, command, ssh connection, or executable that you want to run as a profile in Windows Terminal. You just need to enter the path to the file that you want to run.
This example shows an example of a terminal profile set up based on a "demo" batch file.
{
"commandline": "%USERPROFILE%/OneDrive/demo.bat",
"name": "Batch Profile"
}
This can also be done in the Settings UI. Select "+ Add a new profile" > "+ New empty profile". Browse to the starting directory where your batch file (or SSH connection, executable, command file, etc) is located. Give the profile a name and save.