Return on Ad Spend (ROAS) is a metric that measures the profitability of an advertising campaign. It’s calculated by dividing the revenue generated from the ad campaign by the cost of the ad campaign itself. A positive ROAS means that the revenue generated from the advertising campaign is greater than the cost to run that campaign. Essentially, you are making more money from the ads than you are spending on them. Here’s an example to illustrate: Ad Campaign Cost: $1000 Revenue Generated from Campaign: $3000 ROAS: $3000 / $1000 = 3 In this scenario, the ROAS is 3, meaning that for every dollar spent on advertising, $3 in revenue was generated. This would be considered a 3x positive return on ad spend.