Email marketing is one of the most effective digital marketing methods even today. The potential clients have to be identified and a perfectly created email has to be forwarded to them. At the same time, the email should not turn disturbing or spammy. Rather than waiting for your customers to find you, you will be taking your business to them. And briefing them about the specialities of your brand. Email marketing will get you a better ROI than most of the other digital marketing techniques.