Broadly speaking, your customer experience likely encompasses all kinds of different people, journeys, and outcomes. Across all of those experiences are touchpoints, where people search, click, and otherwise interact with your digital presence. Those interactions create useful visitor intent data (both history-based and in-session), which can be used by AI to automatically personalize each experience. This kind of personalization can improve conversion rates and customer satisfaction, for example, and ease the pressure on service and support teams. Learn more about how to personalize your customer experience.