Again, like refining precious metal ores, data cleaning is a multiphase process, and it starts with gathering and evaluating the raw material.
Data aggregation and auditing
It’s common for data to be stored in multiple places before the cleaning process begins. Maybe it’s lead contact info scattered across a CRM, a few spreadsheets, and perhaps even a few physical notepads, just for starters. Data aggregation harvests all of that, and pools it into a single “source of truth.”
One of the most straightforward improvements that can be made to a recurring data cleaning process is automating this aggregation step. Human error is a concern with any portion done manually, and automation can facilitate real-time updates if done right.
One of the most straightforward improvements that can be made to a recurring data cleaning process is automating this aggregation step. Human error is a concern with any portion done manually, and automation can facilitate real-time updates if done right.