Crafting compelling introductions is essential to making a successful YouTube video. An introduction should provide viewers with an overview of the content they are about to watch, as well as spark their interest in watching more.
When creating an introduction, it’s important to be concise and get straight to the point. Introduce the main topic or concept, explain why it matters, and then tease what the viewer can expect from the rest of the video. Be sure to keep the tone of your introduction consistent with the overall theme of the video; this will ensure that you capture the attention of the right audience.
It’s also helpful to include visuals such as logos, graphics, or images in your introduction. This will help break up text-heavy sections and give viewers something interesting to look at while they learn more about your video. Make sure your introduction is no longer than 10 seconds–any longer and viewers may lose interest.