Yes, you can manage your pay-per-click efforts on your own. Before you get ready to tackle all the work that is ahead of you, there are a few crucial steps that are essential for managing PPC campaigns:
The first step to managing your PPC is to set up a Google Adwords account. This will enable you to create and manage plastic surgery ads for your business directly on the platform.
After your account has been set up, it’s essential to learn your audience. This can be achieved by performing keyword research.
Establishing a budget is a must. Once you have an idea of how much you can allocate towards PPC, it’s important to set your budget amount and bid price for each ad.
Now that your account is ready, you’ve established a budget, and you have an idea of what may entice your target audience, you can start creating advertisements using text, images, or video.
When creating ads on Google Adwords, it’s important to ensure they’re relevant to your business and don’t violate any of Google’s policies. For a complete list of Google’s advertising terms and policies, click here.