A web video is an informative, communication, or marketing tool used by businesses to communicate key data and/or characteristics about their organization, product, or service. They may include original video material, stock footage, animation, voice-over talent, and music, among other things. Typically, online videos for corporations include the following: Have a singular focus and target audience. Educate, entertain or inspire viewers to a call to action. Increase traffic to websites. Are expected to be part of any modern website. When you have a consumer base that is interested in learning more about your organization, product, or services on a regular basis, investing in online video creation becomes essential.