The process begins with dressing a mannequin in the garment to be photographed, ensuring it fits correctly to best display its shape. The item is then photographed from various angles. In post-production, the images are edited to remove the mannequin, which often involves combining photos taken from different perspectives to complete the invisible look. This may include adding in the neck or back of the garment, which was obscured by the mannequin. The final images present the garment as though it is suspended in air, giving it a ghostly yet appealing look that highlights the clothing’s features.