The outcome of your lookup ranking software may not coincide with what you see when you search on Google. This happens often because of personalization, geo-targeting, or being seen in searches only for a short time. The ranking is a combination of art and science and can differ between devices and areas. If the correlations from your checking mechanism don't match what you find somewhere else, begin by observing these components: confirm that the keyword being tracked is employing the same language and area as the hunt engine. Be sure to check that the device type you’re using (e.g. Desktop, mobile) corresponds with the search engine you are using.