Collection of adequate data plays a major role in measuring the success of the event and generating real-time analytics reports. In order to ensure maximum accuracy, you can utilise digital attendee footprinting, access management and so on. It helps organisers to keep a track of all number of participants that opted for a particular segment. This is extremely helpful as it allows organisations to know the most engaging hotspots at the event and which area does not hold the interest of attendees at all.