Small to mid-size businesses continue to approach digital marketing with skepticism. Avoiding digital marketing denies your business access to the media the majority of your customer or clients turn to first at all hours of the day. The primary goal of digital marketing is to create leads and increase business revenue. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing focused on the customers needs and what they value. If you’re new to digital marketing, or lack experience or resources, you should consider scheduling a consultation with an experienced digital marketing consultant.