The country believed to consume the most instant noodles is Vietnam. On average, every Vietnamese slurps down around one and a half servings per week. This incredibly high rate of consumption is due to a combination of convenience and delicious flavors of the noodles. Instant noodles are seen as an easy and portable meal to consume, as well as being a comfort food for many. With Vietnam seeing a lot of demand for instant noodles, many brands have emerged and a variety of different flavors and toppings have been created. Other countries with a high consumption of instant noodles are South Korea, China, Indonesia, Japan, and Thailand.