In today's age of technology, the internet plays a significant role in most people's lives. Often when looking for direction in their lives, or answers, one's first port of call will be the internet. Registering a clear .church URL, you are more likely to be recognized and chosen from the list of vague and obscure URL titles, allowing you to better share your ministries with new and prospective members before they've even stepped foot in your church. In the same way, using the internet as a platform to address younger members of your community is a great way of connecting with congregation members on their level and extending your religious preaching to outside your weekly services.