Encouraging people to register for your virtual event is one thing. But getting to them to actually attend is another. A good number of those who sign up will end up not participating at all. In fact, the average no-show rate among registrants is around 35%  Before you think your virtual event is a failure for falling below this average, consider that many registrants will opt to watch an on-demand replay of your event. So be sure to host the event replay on your channels and distribute it to registrants. We also encourage event organisers to create bite-sized content from their event recordings since people usually just want to watch the highlights.