Social media for B2B marketing is a fantastically powerful way to introduce your business and engage with prospective and existing customers. Although most of our usage of social media goes toward sharing media with family and friends, the power of social media to reach different businesses is very enticing. Business-to-consumer (B2C) companies use social media channels to reach consumers and influence purchases. To effectively perform B2B marketing on social media, you will need to employ a slightly different strategy compared to that of B2C marketing campaigns. As more firms succeed in experimenting with digital advertising, they're recognising that using social media advertising makes perfect sense.