Search engines like Google use various technical tactics, usually referred to as spiders or bots, to crawl the web. When a spider finds a new page, it will add it to an index, rather like an index at the back of a book. If someone inputs a term into Google’s search bar, Google uses an algorithm, or a set of rules, which includes clever ranking factors, which in turn decide which webpages (as opposed to websites) are pulled from the index and then appear in the search engine results. The objective of search engines is to provide the best webpage for each search query. One myth we can dispel is that search engines don’t rank entire websites; they rank individual webpages instead. The set of rules, or algorithms used by Google are extremely complex, ever-changing and a total secret! They also make SEO an overwhelming prospect. The best way to approach SEO is to have a holistic SEO strategy so your webpages and therefore your website, help fulfil Google’s mission today, tomorrow and beyond.