You’ve probably heard a lot about social media activity and seen a lot of it lately. The problem is that this channel is increasingly flooded with competitors investing larger and larger sums to get their ads in front of users’ eyes. This makes it difficult for other companies to see any results unless they have huge marketing budgets. Plus, paid social campaigns may attract engagement, but aren’t always the right channel for companies to reach new customers.   We prefer to use social media engagement to inform and target valuable potential customers. Relying instead on organic search engine optimization and skilled web engineering, we aim to make our customers’ websites gain visibility without wasting large sums of money for paid social activity.