For an effortless look it's important to choose a make-up artist who specialises in red carpet or event make-up rather than someone who specialises in bridal. A make-up artist with knowledge, experience and expertise in red carpet looks will know how to enhance your skin and features, without giving you a traditional bridal look. I'd always advise that you book a trial ahead of the big day to set your mind at ease. Ask for a look that'll give you enough coverage while enhancing radiance and creating definition of your face structure. A great professional will work like an alchemist, combining products to make formulas to achieve the best result.