The hard truth is that your digital marketing should be updated daily. Marketing plans are always an assumption and therefore we need to test, measure and calibrate daily to get you the best results. The strategy, however, should remain in place, at least for several months. If part of your plan is to run Google ads, your ads will go through a learning phase, and you'll need a certain amount of traffic for your analytics to give you data that can tell the story. At Thinkroom, we tend to revisit your online strategy once every 6 months, and often only make minor adjustments as we enter into new phases of growth.