Immediately! Email marketing isn’t an option for businesses anymore – it’s mandatory. In fact, we believe that you should look at your email list as the foundation of your business. Your email subscribers are the leads and customers who have shown the most interest in your brand, and because of that, they should be nurtured weekly.
When it comes to the frequency of sending emails – this varies. New leads are coming in hot, which means it’s usually best to set up an automated sequence with 4-5 quick emails so you can quickly bring them down your funnel and increase the likelihood of a sale. For older leads, it depends on your niche, but it’s usually best to send one email a week or two emails per month. Make sure that your emails aren’t just about sales – you want to provide real value so you can build trust facilitate thought leadership with them.