To successfully implement marketing and business intelligence, the primary steps to be implemented involve:
-- Requirement analysis – It involves sourcing information from all stakeholders, end-users, and systems
-- Infrastructure Evaluation – It involves evaluating the data architecture, SLAs, Extract-Transform-and Load (ETL) --architecture, and also perform database designing
-- Designing – This step includes designing BI/OLAP reports, metadata solutions, logical and physical database design mockups while managing the data quality
-- Development – It includes the development of delivery mechanisms, UI, backup, recovery, and maintenance scripts parallely
-- Testing & Deployment – The last step wherein a test environment is created to conduct integration & UAT testing and complete final deployment.