- Drives high volume of bookings: A good CRS should help a hotel to gain visibility and expand global reach across all distribution channels via dedicated channel manager, which should raise overall revenue via increased bookings and occupancy. It's also important that a hotel reservation system prevent overbooking.
- Helps shift share from OTAs: A good CRS will help to shift more bookings from high-cost channels (third-party) to low-cost channels (direct ) . Hotel s with poor - performing / low-converting booking engines will often see a shift ranging from 7 to 25+% when switching to a good CRS. It’s not a panacea, however — a smart direct booking strategy also takes into account a high-converting website, well-managed digital marketing strategy, and other direct booking tools to accomplish its goals.
- Direct impact on NOI (net operating income): If hotels are seeing their overall revenue increase through increased overall bookings, while simultaneously shifting more of those bookings from third-party channels to direct channels, overall profitability should increase as hotels pay out less commissions.