CEOs consider these key SaaS metrics as the best:
LTV: Lifetime value represents all the revenue from a client during the business relationship.
LTV to CAC ratio: Indicates how much money the company makes from the client compared to the amount invested in acquiring them.
CAC payback: Represents the time the company requires to break even after investing in acquiring the customer.
Customer profitability: Indicates how much money the company profits from a client after all expenses.
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