The most important advantages of sustainable events or rather sustainable corporate management and culture are obvious. A company symbolizes employee care, contributes an essential part to environmental protection and takes responsibility in society. Its own advantages are agile, cost-efficient and resource-saving actions. In live-marketing, too, there is now the possibility to go digital and at the same time sustainable ways. Where previously the saying "more is more" applied, quality should now take precedence over quantity. A few events a year, but with a positive effect on people and the environment, targeted content and quality, lead to the long-term prospects of a company.