WELL, it all started with a conversation that led to many more conversations. WELL, Founder and CEO, Emily Kelleher was frustrated by the lack of real talk in the media. Emily knew that her tight knit group of outspoken friends weren’t the only ones craving filter free conversations. With a desire to reach further than her own personal network and online connections, Emily’s hope was to create a space to celebrate people and companies that were doing things worth talking about. A few martini-fuelled discussions led to lots of networking and the decision to make WELL, a real live online portal!