To work on anything, Key Performance Indicators (KPIs) are needed. The objective of a strategic plan is to ensure all work areas are well worked on and in timely completion. As a leader, a strategic plan should consider sales revenue, net profit, gross margin, lead conversion cost, traffic/orders, retention rate, Customer acquisition cost, customer value, and progress on deadlines. Each factor will help us understand where we are spending more and how to make our spending more effective for max return on investment (ROI).   You can also give an example about any of the factors above to settle the understanding with the interviewer on strategic leader questions.