adidas Ultraboost DNA is the name formerly given to a shoe called the Ultraboost 1.0 — a lifestyle evolution of a beloved running shoe. The 1.0 shoe still has its performance technology, like full-length adidas Boost cushioning and an engineered knit upper that's made for moving. But the Ultraboost 1.0 is geared for the day-to-day — gym, street or stage. There are also Ultraboost shoes made specifically for running and for golf.