Contextual Backlinks are usually texts that you click on to redirect you to another web page. These are effectively incoming Contextual backlinks from one website to the next and are also referred to as inward links, inbound links, incoming links or backlinks. Contextual Backlinks are extremely important in search engine optimization (SEO) and search engine ranking. A Contextual backlink usually consists of two parts the URL and the anchor text. Backlinks can either be text links or image links. A Contextual backlink performs two very specific functions.The link ensures that the linked website's reputation improves. Link popularity is a simple measure of link numbers and plays a main factor involved in search engine ranking. Google and other search engines examine anchor texts. If the anchor text is related to the topic of your website, then your site will achieve better rankings.\r