Customer Communication Management, also known as omnichannel customer engagement, refers to a convergent set of information technology solutions that enable organizations to manage every aspect of customer communication. CCM provides a centralized platform that connects an organization’s enterprise and core applications, web modules, portals, customer relationship management systems, etc. and automates the delivery of communications across multiple engagement channels, including email, print, SMS, WhatsApp, and other social media platforms.
Additionally, CCM helps organizations to personalize communications, based on the customer’s profile, interests, and behavioral patterns, and to share targeted communications on their preferred channels. Armed with various functionalities, including modern designer, secure distribution, tracking and monitoring, user-friendly templates, Newgen’s omnichannel customer engagement software, enables business leaders to enhance customer experience with personalized and consistent communications across channels.