Based in La Jolla, California, Everyday California is a lifestyle company, offering ocean adventures and premium lifestyle apparel. Operated by managing partners Christopher Lynch and Michael Samer, the company specializes in guided kayak tours of the La Jolla Ecological Reserve and offers surfboard, paddleboard, kayak and snorkel rentals. Everyday California’s lifestyle line includes fine quality women’s, men’s and children’s apparel sold at its flagship retail store in La Jolla, online and in select locations throughout California.