There is no one definitive answer to the question of how to measure ROI on a video. Qualitative and quantitative data both have their place in assessing the success of a video campaign. Qualitative Data: Qualitative data can give insights into how viewers engage with the video, what emotional reactions it elicits, and whether it leaves a positive impression. This type of data can be gathered through surveys, interviews, and focus groups. Quantitative Data: Quantitative data, on the other hand, measures more tangible indicators like views, click-through rates, and conversion rates. This data can help assess whether viewers are taking action after watching the video. Conclusion: Ultimately, the decision of how to measure ROI on a video depends on the goals of the campaign. If the goal is to increase brand awareness, qualitative data may be more important. If the goal is to generate leads or sales, quantitative data will be more useful. When it comes to social media advertising, measuring return on investment (ROI) is one of the most important aspects. You need to be confident that you’re putting your money towards a video that will have an impact and get results. That’s where we come in. Our team has years of experience crafting effective videos that deliver real results. Contact the Corporate Film Guys in Orange County today to learn more about our video services and how we can help you achieve your business goals.