Blended marketing refers to integrating online marketing methodologies with traditional marketing methods that provide valuable insights to your business. This means you can mix traditional marketing along with internet marketing to create your business development strategy. The main advantage of using Blended marketing is that you can integrate the strengths of both marketing methods and make your brand in a better position. It can also help to increase your search engine rankings that will eventually help you to gain more potential customers both online and offline. Making the proper use of email marketing campaigns in conjunction with direct email campaigns will help you promote your brand with a specific group of people. This can be considered as one of the aspects of blended marketing. If you want to reach a high band of customers through blended marketing then you can make the use of paid marketing systems. These systems provide a service where they will make the use of direct mail to send the email list of recipients.