As customers are shopping more omnichannel than ever, it makes sense to provide a clear connection between your offline and online brand. There are a number of ways you can bridge your online and offline stores to provide a better customer experience. They include adding fulfillment options like BOPIS and curbside, including more digital technology in your physical store and providing a clean mobile experience. Wherever and however your customers shop with you, you want to make it a friction-free experience for them.