Overall perceptions of leadership are driven by a number of more granular judgements that people make about an institution’s perceived values, behaviours, and policies. Our research and statistical modelling has revealed that leadership judgements are formed on the basis of three distinct factors, each with their own set of criteria: integrity, contribution, and competence. Integrity Transparency Genuineness Honesty Dependability Reliability Legitimacy Accountability Ethicality Fairness Care for community Trustworthiness Responsibility Contribution Financial outcomes Employment opportunities Tech innovation Knowledge production Educating people Health and wellbeing Societal welfare Cultural inclusion Environmental sustainability Environmental impact Competence Clear purpose Clear vision Demonstrates skill Reliable decision making Efficiency Citizen engagement Governance Stakeholder value Stakeholder satisfaction Accessibility Responsiveness