Digital marketing has become an essential aspect of any business’s success in today’s digital age. With an increasing number of people using the internet to search for products and services, having a strong online presence through digital marketing can help your business reach a wider audience, increase brand awareness, generate leads, and ultimately boost sales. Ignoring digital marketing can lead to missed opportunities and ultimately hinder your business growth. So, in short, yes, digital marketing is necessary for businesses that want to stay competitive and thrive in the digital landscape.