Yes, it can be said that marketing is a term, which includes both advertising and other branches of marketing.
Understanding what the buyer needs or building a brand is a primary responsibility of a marketer.
It is very significant that you create specific goods to sell to a targeted audience and that is done by marketing professionals.
On the other hand, advertising executives work for companies that have a particular good or service to sell and their job is to bring products to the consumer’s attention.
They are supposed to convince them to buy those products and offer them sales promotions.