Yes, SEO still works in a recession. In fact, it becomes even more important during challenging economic times. As businesses tighten their budgets, they are more likely to rely on organic search traffic to attract customers and reduce marketing costs. By investing in SEO strategies, businesses can improve their visibility on search engines, target potential customers, and stay ahead of competitors who may cut back on marketing efforts. Moreover, the long-lasting impact of SEO means that businesses can continue reaping the benefits even after the recession is over, ensuring a steady stream of organic traffic and potential customers.