Most DJs get famous by creating hit songs and performing regularly. When they play out, they create a mix of songs that keep people on the dancefloor. Top DJs tour relentlessly, playing an all-nighter in Berlin one night and a beach party in Thailand two days later.
Becoming a superstar DJ is basically the same as becoming a Rock Star. To get there, you make music people love, attract a loyal fanbase who comes to see you spin live, word of mouth spreads, and as your audience grows, you’re more likely to get a label deal or get signed by a Manager who can help you get more money from live gigs.
Along with all of this comes name recognition. People go see these big name DJs because they know what they’re going to get and they want to hear their favorite songs. That’s why they’re willing to pay $30+ to see a well-known DJ and more likely to stay home when it’s a DJ they’ve never heard of before.