Absolutely! The reason $92.4 billion was spent on paid search in 2017 worldwide is that advertisers can measure their gains and have seen the positive returns. Although there’s no guarantee that it will work for you. PPC isn’t right for every organization. If you are one of the millions of businesses where PPC is effective, though, be aware there’s no magic bullet or secret trick to making it work. PPC advertising requires a dedicated effort with consistency.