Whether you're itching to launch a side business or just want to pick up an extra shift of side work, finding clients or customers is one of the most important factors in deciding how successful you'll be in your side hustle. Luckily, with the invention of social media and dozens of side business ideas available online, it's never been easier to find potential customers.
Start by creating an online presence through creating profiles on social media networks, or invest in digital ads targeting people based on their interests. Once you have an audience, consider organizing events in local areas where potential customers can meet and learn more about your side business. Focus on marketing yourself as well as your products or services since doing so will inevitably help you build a customer base for your side business over time.