The answer is probably yes. We have seen everything from 1% – 100% fraudulent traffic. What we’ve never seen, however, is 0%. On average, 16% of ad spend is wasted on fraudulent activity (e.g. fake ad clicks by bots, different forms of ad fraud like Retargeting Fraud, Domain Spoofing, Device Spoofing etc.). Even if you’ve been a victim of ad fraud before, it’s never too late to start saving money.