Optimizing your website for SEO will help you rank higher on Google. There is an algorithm to follow when it comes to creating SEO-optimized content for your website. Not only does each individual web page need to be SEO optimized, but you'll also need to frequently update your website with SEO content to improve your rank. Frequent SEO content is most easily done in the form of blogging. Long-form blog content that targets problems related to specific keywords is a great way to improve your ranking on Google. SEO Pillar Pages are also a great way to target specific keywords and draw customers to your website by providing them with additional information about the targeted keyword.