The main difference between paid media and digital marketing is that paid media refers specifically to the advertisements that a business pays to place on various platforms, whereas online marketing encompasses a broader range of strategies including SEO, social (owned media or paid), email marketing, programmatic advertising, and content marketing creation.
When a comprehensive paid media strategy is integrated into the digital marketing plan, budgets are better allocated into high ROI campaigns, campaigns with potential for growth, and to find new opportunities to reach the target audience. Our paid media services will fully align with your internet marketing efforts and overall business objectives to drive positive digital marketing momentum.