Assessing potential business partnerships is a critical but often overlooked step in the business world. All too often, businesses rush into partnerships without taking the time to consider whether the partnership is a good fit. As a result, many partnerships end up being unproductive and even detrimental to both parties involved. To avoid this, it is important to take a step back and critically assess any potential partnership before moving forward.   This assessment should include an evaluation of the other business's values, goals, and objectives. It is also important to consider whether the partnership would be mutually beneficial and what kind of impact it would have on both businesses. By taking the time to carefully assess potential partnerships, businesses can save themselves a lot of trouble down the road.