Almost every business has a marketing and advertising department, and it plays a vital role in finalizing the financial status and business decision-making. The marketing industry is quite broad and also covers numerous sectors under it.
The different sectors covered in the marketing industry are Consultancy, Digital marketing companies, Market research firms, Creative agencies, and PR agencies. Consultancies review the current marketing activities of a firm and offer advice and recommendations to improve the performance of the business. Digital marketing companies help businesses to reap the benefits of their marketing, advertising, and PR activities with the help of the internet and social media. These companies also assist businesses in developing their e-commerce service and websites.
Market research firms conduct market research about the market for their clients and analyze the competition. They also prepare reports about the factors that can be helpful for the business and factors that can be considered an issue. Creative agencies create innovative and original marketing campaigns for their clients. However, these agencies cannot perform other administrative functions related to the business's marketing department. PR agencies focus on maintaining a particular view about a company and its related aspects in front of the public, investors, employees, and other stakeholders.