VPNs play an ever more important role because of two key areas: privacy and the protection of human rights. We have always said this isn’t a privilege; it’s a basic human right. In the online world we live in, freedom is hugely important.
And here is why this matters. Data leads to social cooling and big data is supercharging this effect. As our data is turned into millions of different scores and statistics, it limits our desire to exercise free speech. Social cooling is subtle, like global warming and it creeps up slowly but surely. VPN and encryption in general is disrupting the big data industry/companies and people should know about this as the public awareness is still very low on this subject. Now is the time to act, more than ever.
Without encryption, governments have unlimited power to automatically analyze all data. VPNs are only a small part of the equation and a tool everyone should use.