The BirdzAI platform is a sales enablement platform for the life sciences industry that includes advanced Artificial Intelligence (AI) capabilities. BirdzAI enables real-time decision-making for sales organizations by providing deep insights derived from a wide variety of proprietary and tertiary datasets. Key features include sales forecasting, churn prediction, brand propensity analysis, next best action insights and more. BirdzAI, which is backed by P360’s robust Data360 commercial data hub and offers unique functionality for companies launching new drugs into the marketplace. Other important capabilities include customer alignment, customer master data management, territory planning and sizing, call planning, incentive compensation strategy and payout, roster management and field and management reporting.