If carried out efficiently, product sampling can help your business by leaps and bounds. Here are a few steps that can help you run a product sampling campaign successfully:
The five R’s recommended as the key to success by numerous merchandising companies are:
Select Your Target Audience – You need to select a specific target audience to ensure that you are able to reach and provide samples to more potential customers.
Plan your move – Before starting your product sampling campaign as part of a field activation strategy, make sure to set your goals and note down your requirements.
Finalize a Medium – Choose a medium that would be most efficient to reach your target audience. Partnering with influencers and promoters are guaranteed to help you with this. For example, you can offer product samples to their followers and/or newsletter subscribers.
Use Customer Feedback – There should be no second thoughts when you consider reviewing customer feedback. It helps you identify your strengths and weaknesses, and improve your consumer activation ideas as well.