YouTube advertisements (YouTube Ads) are the new TV commercials. Instead of choosing a time slot during a particular show or program and hoping to reach the right people, you can now reach them directly. This highly targeted audience selection makes YouTube ads so attractive to use for everything from awareness campaigns to direct sales campaigns. And especially if you apply personalized advertisements. The YouTube platform has a huge reach. Youtube ads are measurable Another advantage of YouTube ads is that they are measurable. Tracking people who view your ads and continue to your website and convert is essential for success. With YouTube advertising, you can see all this data and understand the entire journey. This will give you a better insight into your return on investment and you can adjust your advertising spend accordingly. Remarketing via YouTube ads YouTube advertising is also a great way to grow your market. Video ads are a great way to reach many people with a very clear and compelling offer. From there, you can remarket to people who engage with your videos to encourage them to take action or get them to watch related videos. In this way, YouTube ads are a great tool for your customers’ entire purchasing cycle. Benefits of YouTube Ads Reach the right audience: Reach customers on YouTube based on topics, keywords, or demographics, such as “women under 35.” Create a campaign in just a few minutes: Create a Google Ads account, set up a campaign and reach your target group. Advertising on YouTube can now really start!