You’re right! The best fish is enjoyed fresh, right out of the water! But, the longer a fish is out of the water and unfrozen before making it to your plate, the lower the quality. We immediately chill our fish when it is caught, and within hours it is fileted and flash-frozen. Deep freezing and commercial vacuum-packing techniques seal in the just-caught freshness and quality. There are no adverse side-effects to freezing if care is taken in the thawing process. In fact, the extreme freezing temperature is one of the things that makes our fish sushi-grade (for raw consumption) and superior in quality to so-called “fresh” fish that has been refrigerated for days.