Candidate Relationship Management (CRM) is a critical solution for any modern recruiting team looking to source and nurture suitable candidates before actively engaging with them in the recruitment process.A Recruiting CRM is the go-to option when you want to extend your talent pipeline. The solution sources candidates ahead of demand and creates talent pools surrounding a set of parameters decided by users.The core mission of a recruiting CRM is to improve candidate experience and engagement. Recruiters have multiple options to communicate with candidates. You can execute a targeted email campaign or SMS message to nurture leads and improve later campaigns using actionable insights from data analytics.