By nature, sales are highly competitive. To succeed, you need to be able to create a differentiated offering that can stand out from the crowd. To do this, you need a thorough understanding of your customers’ needs and how your product or service can meet those needs. This is where an expert in sales strategy can help. An expert can give you the background knowledge and insight that you need to develop a compelling sales pitch. For example, an expert in sales strategy might be able to give you insights into the customer acquisition process and draw on their experience of other companies in your industry to provide some context for your target customers’ needs. By aligning yourself with experts in these areas, you’re putting yourself in a strong position to compete effectively against others in the market.