Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some trends no company can afford to ignore.
Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for $156 billion of digital ad spend by 2023. (eMarketer).
When you talk about trends, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital strategies.
Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs.
Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with more customers online.
Next up is video marketing. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.
Digital marketing is always changing. But here’s the good news: when you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends and industry insights. Our team of experts is always testing new strategies to find out which ones work – and harnessing this knowledge to deliver insane results from your digital marketing campaign, time and time again.