To get an attention-grabbing sports wristband, personalization is key. By personalizing your sponge wristband, you go from a simple object to a real media object. A personalized terry cloth wristband with your company's logo improves both your visibility and your brand awareness. As your promotional item will accompany the person anywhere he practices sweaty sports activities, your brand benefits from an extended exposure to a wider audience than your original target. They then become an ambassador for your company and provide free advertising for your brand.