Betfred is a bookmaker based in the United Kingdom, founded by Fred and Peter Done. It was first established as a single shop in Salford, England, in 1967. It has its head office is in Birchwood, Warrington and also has offices in Media City, Salford Quays, Salford. Betfred.com, the company's online gambling site, is based in Gibraltar and registered as Petfre (Gibraltar) Limited.