Research Aim: The study aims to analyse how demand and preference for contactless services are increasing dramatically and eventually it is influencing the use of Amazon Alexa in the hospitality sector.
Objectives:
To contextualise the concept of contactless services and their increasing demand during the COVID 19 pandemic.
To share a comprehensive knowledge about how Amazon Alexa is being relevant in the hospitality sector.
To interpret the influence of the high preference for contactless services on the use of Amazon Alexa in the hospitality sector.