Although timing the market is not specifically bad, trying to time the market might be costly for some investors. It might require a lot of research and effort to perform it successfully. This is why portfolio management companies and professionals may struggle to time the market successfully on a regular basis. Someone who invests their money but doesn’t monitor the markets and individual assets on a daily basis might find themselves in a losing position more often than not. In some cases, it could be tough to keep your emotions out of the investment process.