There are several ways you can utilise Amazon ads to drive business performance: Amazon Sponsored Ads Amazon Sponsored Product Ads help you to improve the visibility of your products with keyword-targeted pay-per-click display ads. Sponsored Ads are shown in search results and on product detail pages. Amazon Headline Search Ads (Sponsored Brand Campaigns) This type of Amazon ads enables you to promote multiple products alongside, above, and below the results on a search results page. Your ads are displayed when a shopper uses your targeted keywords in their search query. Amazon Product Display Ads Amazon Product Display Ads are PPC ads that are shown on customer review pages, below search results, and on product detail pages. This type of Amazon ads is excellent for cross-selling and up-selling opportunities and can also be displayed on cart abandonment emails and follow up emails.