Discounting can significantly influence sales velocity through various mechanisms. Firstly, they can attract more potential customers, thereby increasing the number of opportunities in the sales pipeline. Secondly, discounts can enhance the attractiveness of a company's offerings, potentially boosting the average win rate or the percentage of prospects that convert into sales. Furthermore, time-limited discounts can create a sense of urgency, potentially shortening the sales cycle. However, it's important to note that while discounts can increase sales volume, they often reduce the average deal size due to the lower revenue per sale. Therefore, the overall impact of discounts on sales velocity depends on the balance between these factors.