Follow these guidelines when researching florists near you:
Choose a licensed and insured florist or flower shop that has been in business 5+ years.
Check out their reviews on Fash.com and Google.
Ask for a portfolio and references.
Discuss your preferences with the florist. Show them example pictures of what you're looking for to make sure they understand your vision and provide an accurate estimate.
If you're ordering flowers for an event, don't pay in full until after you've received the flowers.