Michelin faces strong competition from major tire manufacturers such as Bridgestone, Goodyear, Continental, Pirelli, Hankook, and Yokohama. These brands offer a wide range of tires for different vehicles and driving conditions. Bridgestone and Goodyear are known for their quality and performance, while Continental emphasizes technological advancements. Pirelli specializes in high-performance tires, while Hankook and Yokohama provide a balance of quality, value, and performance. These competitors contribute to a competitive tire market, giving consumers a variety of options to choose from.