IQOS PERKS is a program designed to offer IQOS users special offers tailor made to customize their experience. All IQOS database registrants that have (i) registered in the IQOS database; (ii) registered their devices online; or (iii) have purchased at least on IQOS related product from IQOS.com, Q-Lab stores, or through our Customer Care team are eligible to receive PERKS.