YesStyle offers Korean skincare lines for cheap because they eliminate middlemen markups buying wholesale directly from manufacturers in Seoul. Domestic Korean prices are already competitive, so importing directly to their Hong Kong warehouse at low cost lets YesStyle pass huge savings to the customer. With free worldwide shipping, the final price is incredibly affordable. Also, many Korean brands are still up-and-coming so prices are low. As K-Beauty gets trendier, YesStyle maintains strong supplier relationships to keep offering the latest products cheap.