Indigo refers to the blue color extracted through a fermentation process from the leaves of the Indigofera plant. Today, producers use the much cheaper and color-fast chemical version calledanilinwhich, other than the blue appearance, has nothing in common with the natural variation. Quite the opposite, chemical indigo is a highly toxic color that has made the jeans industry infamous for poisoning water bodies in producing countries. Natural indigo however, is a plant used throughout the ages for its skin-soothing effects. Thanks to our proprietary production process we are to date the only company that makes color-fast natural indigo fabrics.