Configuration becomes fast and easy. Store materials, classes, characteristics, and rules for products on the back end and expose them through front-office applications so customers can interactively configure the products they need. 2. Prices consistency increased. Store prices, discounts, and pricing rules on the back end and share them through the pricing service with third-party front-office applications to ensure price consistency across systems. 3. Reduced time to market. This solution shortens the time from product concept to market launch, allowing the business to immediately respond to market changes and demands and stay ahead of the curve.