E-commerce is the primary choice for businesses due to its ease of access. It is easy to reach the targeted customer group and even continues to retarget the same customer base. By eliminating the operation cost, it advances the further expansion of the business. On the lower side, e-commerce faces privacy and security threat due to its online presence. And from the customer’s aspect, there is no trial available before buying the product. Thus, the e-commerce industry operates manifold and each line of the operations stands unique with its advantages and disadvantages.