Google Ads has a section for conversion action under tools and settings where you can create multiple conversions for your campaigns.
To track the conversion, you must have access to your Google Tag Manager (GTM) account, and Google Analytics Account. Let’s begin!
1. First Create a New Conversion Action in your Google Ads Account.
2. While setting up new conversion action, copy the Conversion Label and Conversion ID.
3. Go to your GTM account and create a new Tag.
4. Copy and Paste-Conversion Label and Conversion ID and save it.
5. Create Trigger Action and select the preview mode to perform the testing of the tags created.
6. The process is completed! It will take a few hours to Google Ads with an update on conversion actions from the website.
7. You can also import a conversion from google analytics by creating a goal conversion in the analytics and linking your google ads account with google analytics directly.