The CPQ process is the steps to configure and price a product. That can include anything from gathering customer information to calculating the final price. The cpq process begins with the customer's request. Next, the customer provides information about what they are looking for, and the sales representative works to configure and price the product. Once the product is configured and priced, the customer can place an order. The cpq process is typically automated and can be completed quickly and easily with the right software.