If you book the airport transfer, there will be someone holding up a sign with your name and/or the school's name upon your arrival, who will take you straight to your booked accommodation. This is a great option if you’ve traveled a long way, as you’ll be tired after the long journey. It’s also a smart choice if you haven't traveled often and feel more secure having everything organized for you. More experienced travelers may prefer to find their own way and opt for public transport or a taxi and therefore choose not to book this extra service organized by the language school.