When you order a pizza online, you are given the option to customize your toppings. It is an example of configure to order. You can choose what you want on your pizza, and the final product is tailored to your preferences. Another example is when you purchase a computer from a website. You can select the computer's specs, such as the processor, amount of RAM, and type of hard drive. The website will then build the computer to your specifications and ship it to you. That allows you to get exactly the machine you need without settling for a pre-built model.