Most authors are surprised we can create the cover without reading the book. But cover design is not about the plot of your book, nor is it intended to represent specific content. The cover is your most important marketing tool, and it should capture a reader’s attention and give them some idea of what type of book they are considering.  To start, we ask our clients to submit their cover information. We ask for details such as the type of book, if you have images you would like to use, what covers you like (or dislike), and color preferences. We also ask for a first draft of the back cover text and a book synopsis, if you have one. The more you can supply, the smoother the process is. A designer reviews the information you’ve submitted. If the form has been filled out thoroughly, they get started on the design. They may ask for clarification or more information if they don’t understand your direction. Often an email or phone call can resolve any lingering issues. Good to know: The cover advertises the type and genre of the book rather than representing the specific details of your story. A good designer is familiar with the design elements typical of certain genres and, after reviewing the synopsis, the back cover text, and the author’s suggestions, can produce a first draft of a cover that represents the book you’ve written.