A cozy, rustic vibe can be created using a well-chosen color palette that combines earthy tones, warm neutrals, and subtle pops of muted color. Earth tones like deep browns, soft greens, and terracotta mimic nature and provide a grounded, calming feel. These are complemented by warm neutrals such as creams and light greys, which soften the space while adding light. To add personality without overpowering the room, consider incorporating muted versions of classic rustic colors like mustard yellow or burnt orange in accents like pillows or throws. Natural textures such as wood, stone, or woven fabrics enhance this palette, creating a welcoming and homey atmosphere that defines rustic coziness.