Social selling is a subset of digital selling, but has its own specialities. If you’re thinking that social media comes into play here, you’re absolutely right, but there’s more to social selling than merely engaging with customers via Twitter and Facebook.
Social selling is a critical element of digital selling, but one that shouldn’t take up all your energies at the exclusion of other methods. Social selling is a slice of the cake, but it’s by no means the whole cake. There’s still display advertising, email marketing, content creation and various other digital techniques and mediums, all of which have a role to play as part of your overall digital sales strategy.