A key point to remember is that digital marketers use key performance indicators (KPIs) like traditional marketers. KPIs are quantifiable ways that companies can measure the long-term performance of marketing and compare their efforts to their competition. Areas of measurement include corporate strategies, financial goals and achievements, operational activities, and marketing campaigns.
The following are some of the common KPIs that marketers can employ to enable companies to accomplish their goals:
Blog Articles: Marketers can use KPIs to figure out how many times a company posts blog posts each month.
Clickthrough Rates: Companies can use this KPI to find out how many clicks take place for email distributions. This is the number of people who open an email and click on a link to complete a sale.
Conversion Rate: This measure focuses or concentrates on call-to-action promotional programs. These programs ask consumers to follow through with certain actions, like buying a product or service before the end of a promotional period. Companies can decide the conversion rate by dividing successful engagements by the total number of requests made.
Traffic on Social Media: This tracks how many people interact with corporate social media profiles and it includes likes, follows, views, shares, and/or other measurable actions.
Website Traffic: To track how many people visit the company's website, marketers can use this metric. Corporate management can use this information to know whether the site's design and structure contribute to the sale.