The importance of lead nurturing is obvious in the conversions it brings, and to begin nurturing, you need a good strategy. Start by defining your audience. Figure out who you want to market to, and then segment that audience into subcategories based on age, gender, purchase habits, or anything else that could help you narrow down individual strategies and deliver a more personalized approach. Once you’ve done that, you can offer your customer something of value instead of immediately jumping into a sales pitch. They’ll pay more attention if you can give before you take from them. After this, you can start sending emails and making phone calls. Take a look at the email marketing statistics we’ve provided in this article if you need ideas on how to do that. Set up goals you want to accomplish with each email, schedule them to be sent, and then wait. After a while, it’s time to evaluate the outcome and optimize for the future.