In ancient times, as well as during the medieval period, purple dyes weren't just stunningly beautiful. They were also among the most difficult and expensive to produce, so purple clothing and fabric decor options were almost exclusive to the very rich. It's also worth mentioning that true purples are found in nature very seldomly, so it's not surprising that the color has always been associated with rareness, regality, and captivating beauty. You may not have to search high and low for purple flowers anymore, nor do you need to spend a small fortune to treat yourself to a snazzy new purple addition to your wardrobe. However, purple remains associated with opulence and just about anything considered rare or especially sophisticated.