When you buy a factory rifle, you hope it shoots. When you buy a custom rifle it looks the way you designed it, it fits you, its components are of the industry’s best, it comes with ammo formulated and made for your rifle, and it is guaranteed to shoot. If most of your shots are less than 100 yards you can get by with most factory rifles. But if your desire is to take responsible long range shots then your groups better be tight and your equipment reliable.