Branding through social media is a must. It can be the biggest way to grow your brand. A big mistake brands make on social media is using the same content for all channels. Remember the audiences are typically different on each platform. Within each social media app, there are different tones of voice as well. You wouldn’t post what you tweeted to LinkedIn. It would potentially send the wrong message to that crowd. You can also use the same topic for different posts but change them slightly for each site. To figure out which platform is best for your brand, look at which each platform provides and is used for. Along with each platform having its own style, they also have a specific audience they attract.