To understand this term it’s important to know how the economy works first. As you might know, most products are designed to be tossed within minutes, days, or weeks after purchase. This generates lots of waste that will end up sitting in landfills or polluting the environment for years.  What’s worse, companies will use more natural resources to create more disposable products. That’s the opposite of sustainability! Zero waste is a popular term that describes the principles of eco-conscious consumers. They focus on taking action to reduce waste as much as possible. The goal of these actions is that no waste ends up in landfills, incinerators, or the natural environment.