Ans. Digital marketers need strong jotting chops with data analytics and social media chops. A bachelor’s degree in most digital marketing positions is in the same business area as marketing, or in an allied area similar to Dispatch. You may also want to take courses or boot camps specifically in digital marketing. In addition, completing an externship in academia can be useful. A master’s degree in digital marketing can be useful but it is not necessary to get into the digital marketing field.