Today, a successful Omnichannel Strategy is essential for companies in the retail and consumer goods industries. Customers expect a seamless shopping experience across multiple channels, whether online or offline. A well-designed omnichannel strategy enables companies to better understand their customers and provide them with personalized offers. In addition, orders can be processed more efficiently. By processing orders via a Single Source of Truth, customers can be supplied more quickly and receive their products promptly. This leads to higher customer satisfaction, as they can rely on a smooth process.