There are several difficulties with SEO for the following straightforward reason: The Google algorithm is a dynamic, multifaceted beast. Maintaining your website's ongoing search engine optimization while staying on top of all platform updates is challenging. SEO also involves a lot of technical components, such as rich snippets, meta tags, and schema markups. In the future, your rankings may suffer if you don't optimize your website for all of these factors. The length of time required to do keyword research and create content is another major issue that organizations face. A lot of labor is required to produce relevant, reputable content that is optimized for keywords and organized in a manner that Google appreciates. The majority of firms, especially SMBs, discover they just lack the funds to spend in this area.