Outsourcing has since been popular as a way of having a distributed workforce and undergoing market expansion. For instance, a growing number of small companies hire virtual assistants to manage bookings and schedules in sites such as Airbnb.
Due to the disruptions brought by the COVID-19 pandemic, businesses outsource their services as a way to continue their operations. A report by technology firm NTT stated that out of 1,250 executives worldwide they surveyed, 45% would choose outsourcing in the next 18 months. Businesses in logistics and e-commerce, meanwhile, have their outsourcing companies’ demand balanced out due to the increasing need for e-commerce services due to quarantines.