This trend is important because social media marketing is changing how people interact. Almost every individual in the global arena uses one or more social networks daily. The impact of social media is enormous, as they are becoming more frequently used and more successful than traditional marketing. With more than 5 billion users of social media marketing worldwide, the global adoption of social media is most likely not just all hype. Social Media Marketing has changed how marketing is done today and will continue to meet the audience’s needs. It is no longer the conventional saying, “Hi! I am a company and our offer”. Instead, companies create interactive marketing events and programs to engage their customers.