The Facebook Pixel is Facebook’s proprietary code that when placed within your website’s code will start immediately collecting data on events that are useful for targeting customers on the Facebook Business/Ads platform. When installed, the Facebook Pixel will begin tracking user engagement on your website such as button clicks, contact form submissions and unique page views. Even if you are not immediately running social media ads to your website you should install the Facebook Pixel simply to allow it to have as much time to gather data on your website’s users in order optimise your Facebook advertising campaigns at a later date.