There is an increasing number of brands who do not want to source lamb cutting-wool and have publicly spoken out against that cruel practice. For that reason, we have set up a list which is continuously growing and consists of already over 400 internationally well-known brands who are against lamb cutting. This enables higher market transparency and helps people to look up their favourite brands to make an informed purchase decision. You can check out our Wear It Kind Brand Directory. If you know more brands who have a public stance against lamb cutting (on their website, in their stores or on their products), you can contact us here to provide us with the respective information. We will then upload it and categorise it as either position against lamb cutting (also known as mulesing) or the more progressive category of commitment to phase out wool from live lamb cutting.