Quick answer. Enroll higher ticket paying clients. How Buyers Buy gives you a deep understanding of why people buy, not just for your reasons, but for theirs. Uncover the motivations of each of the four major Buyers and speak their language. As a result of this course, you sharpen your perception of prospects in networking events and online. With this knowledge, you gain the ability to build rapport quickly and authentically with each buying style so you can turn prospects into paying clients effectively.