It is well known that Asia has been the biggest recipient and place to be in this era of COVID induced digital transformation. On one hand, the advent of the metaverse combined with the all-time high demand for Customer Experience in Asia Pacific as per Forrester, and on the other hand the fact that only 20 percent organisations are meeting customer experience expectations cross Asia Pacific, IoB has tremendous potential across the region. This research by McKinsey, envisaging an Asian consumer in the Gen Z category in Asia, stressed upon the importance of a transformational personalised and intuitive online virtual shopping experience. This coupled with the growth of 5G and Edge Computing along with redirection of employee and supply chain networks in the Asia region, there is also significant opportunities and use cases in deploying IoB for enhancing employee and supply chain total experience
IoB does indeed offer a great opportunity for CIOs, CMOs and CHROs in Asia to leverage a great proactive customer and total experience across a wide plethora of industries and ensure customer, employee and extended enterprise loyalty and stickiness.