You should adjust your TikTok strategy based on your metrics to optimize your results. For example, if you notice that your engagement is higher when you use certain hashtags, you should continue to use those hashtags in your future videos. If you notice that your website traffic is higher when you post videos at certain times of the day, you should adjust your posting schedule to optimize your results. If you notice that certain types of content are generating more leads than others, you should focus on creating more content in that vein. By continually adjusting and optimizing your strategy based on your metrics, you can ensure that you are getting the most out of your TikTok account.