A citation listing is a formatted presentation of a business's name, address, and phone number (NAP) across various platforms such as directory listings and social media profiles. It serves as a structural framework for organizing a company's information consistently. These citations ensure that the NAP data remains uniform and coherent across different platforms, optimizing its visibility and credibility for potential customers. By building pages around this data, businesses can maintain a strong online presence and make it easier for users to find and contact them.