Google Ads is a platform that offers multiple advantages to advertisers. First of all, there is no minimum investment required to start advertising, which allows working with budgets adapted to the possibilities of each business. In addition, Google offers multiple and powerful segmentation and audiences options to reach a specific target (keywords, geographic segmentation, by age, by sex …).
Finally, being a platform based on the pay per click (PPC) model, the advertiser only pays when a user actually interacts with the ad.