Create Easily Consumed Information - Short sweet, easy to read paragraphs. Title - Optimize your title for 80 characters, it must sell your product. Images - Your first image is the first impression. It must be powerful enough to get them to click on the listing. Make sure your additional images show the buyer what they might look like using the product. A+ - Formerly called EBC(Enhanced Brand Content) - looks fantastic on mobile and shows first. A seller must be Brand Registered to use A+ Content. Description - This displays before the bullets on mobile and only display 200 characters. Start your description with a powerful, emotional call to action. Use short, clear paragraphs. Bullets - Quality over quantity. Make your bullets short, concise, and target the emotional benefits achieved by making the purchase. Initially shows only 3. Product Information - Emphasize your most essential features by including them in the Product Information section. It also aids Amazon in further classifying your item. Only shows the first 200 characters. Video Shorts - Add Videos demonstrating your product, reviews, unboxing's or how-to's under the Related Video Shorts area of a listing.