Although there are quite a few tutorials on how to try and set up AdWords campaigns, it’s not as easy as it may seem. Google Ad management specialists have ideally been launching PPC campaigns for years and have earned much invaluable insight that will help mitigate any unforeseen issues for your business. Also, eCommerce PPC experts are experienced in creating campaigns for your specific business type and know how vital scoring sales is for any online shop. Google AdWords managers will take responsibility for the results of the campaigns they’ve launched, provide comprehensive reports, troubleshoot problems or underperformance, and have advice on improving your campaigns going forward – that’s worth hiring.