The association of France with style and fashion began during the reign of Louis XIV, who established the great palace of Versailles. In the 1670s, the first fashion magazines were created in France, which marketed French styles to women across Europe, and introduced the fashion ‘season’, meaning that fashions constantly changed. In the late 19th century, haute couture – in which clothes were made specifically to fit the buyer – was developed in Paris. Fashion designers such as Paul Poiret and Jeanne Paquin became international celebrities, presaging today’s designer labels. In the 1920s Coco Chanel promoted a boyish and simple chic – including the enduring ‘little black dress’ – that overthrew the corseted designs of the 19th century. Chanel endures as a luxury fashion house today, joined by other French designers such as Christian Dior, Givenchy, and Yves Saint Laurent. Today, French fashion and beauty inspire fashionistas worldwide with an ethos infused with the effortlessness and simple elegance of the art de vivre.