Despite its potential to penetrate our day-to-day lives, blockchain remains a mysterious technology to many. It doesn’t need to be that way! In essence, blockchain gives power to the users, removing the incentive and ability of self-interested organizations to take advantage of user data. Blockchain underpins the incentivized governance mechanisms that power decentralization and puts users and other stakeholders in control of the development and operation of the platform. Existing social media and payment platforms have built their businesses on the monetization of your data, leading to negative outcomes like election manipulation and the selling and leaking of personal data that we regularly see in news headlines. The xx network transforms this narrative by taking away the incentive and ability for centralized organizations to abuse your data.