It’s easy to think that this would be the case, but not true most of the time. The reason is because it takes valuable time to find a buyer, let alone a qualified one. You could waste months or even years trying to find a buyer only to find that if you do find one they won’t be willing to pay anywhere near cost for your inventory.
With a well facilitated store closing sale you can convert your inventory and assets for CASH quickly, often produce substantial profits for you, and it can all be done over the course of several weeks.