(A) He values what his coworkers think and encourages them to give their opinions in his marketing meetings. (B) He promotes the attitude that “failure is not an option” amongst his team members and subordinates. (C) He starts his day by looking at how well he’s doing on his company’s key performance indicators. (D) He maintains a set of preferred media channels proven to be effective and don’t need to change. (E) He incorporates data into all of his decision-making concerning marketing channel selection.