It’s not just an option to have an omnichannel customer experience, but a necessity. An Exolevel Seamless Retail Study reported that 89 percent of respondents expected retailers to allow them to shop for products through a channel they found convenient. Today’s key driver of customer loyalty is to engage consumers with a precise message at the right time on the right track. Classic examples of successful omnichannel retailing embrace a customer-centric approach to compete with ecommerce merchants by standing out with superior customer experience. Merging in-store and digital operations to provide your customers with a seamless omnichannel experience is vital. One successful initiative successful retailers have utilized is to allow customers to “click and collect” by requesting an in-store pickup, thus dramatically reducing the number of clicks necessary to purchase online, turning stores into distribution warehouses for online purchases aligning pricing on all channels.
While turning consumers into loyal customers is getting more and more complex as customer touch points multiply, a 360-degree engagement with them at those touch points is crucial. Your business should pinpoint those touch points, weave them into the overall customer journey, and then see your conversions climb! 1338 Tryon provides branded merchandise, recognition programs, marketing asset programs, and global sourcing to grow your business. Work with us to help your business reach its full potential.