Email marketing isn’t outdated, it’s just in a newer period. A lot of people say that email marketing is past its prime, but that just means that the days of lower standards have passed, as people slowly realize that low effort emails won’t cut it any more.
This just means you need to put some work into making your emails stand out, rather than following a mold. If you make sure your emails are fresh and current, you’ll be raking in as many conversions as ever. Moving to an email marketing platform is a great way to refresh and update your email strategy.