This is a traditional and common approach to investing, and we don't tell people it's wrong. However, we do believe there a more active approach can result in better long term results. Our team of analysts are studying market, sector and geographic conditions and trends continuously, as well as vetting specific stock performance and expectations. You could say that we roll up our sleeves and work every day to help our clients minimize losses and maximize gains, vs. a "set it and forget it" approach.