Understanding how people think and behave can help innovators design environments, teams, and products that foster creativity and support behavior change. Behavioral science can provide insights into how people might overcome cognitive biases that get in the way of generating new and valuable ideas. Positive mood and diverse teams, for example, can foster creativity and generate new ideas. Behavioral science design is a field that uses principles from psychology, neuroscience, economics, and other behavioral sciences to design products and services that promote behavior change.