A data destination is the location where data is send to. Within the Datahive360 platform, data destinations include data storage destinations like a cloud database, but also platforms and services like a data visualization tool, spreadsheet tools and even analytics and advertising platforms. Data destinations can be virtually any analytics, advertising/marketing, CRM , 1st party or 3rd party database you work with. As long as the platform or database you wish to use as a data destination supports API connections for the automated import of data. Datahive360 offers prebuilt data connectors for commonly used data destinations. By default, most of the data being processed by Datahive360 is stored in the data storage location linked to your Datahive360 subscription. In most cases this will be a cloud storage service under management by Datahive, for which the data connector is setup automatically. For high-end licenses, Datahive offers the opportunity to store your data in a self-managed database environment, e.g. an existing data warehouse or data lake controlled by your organization. Please note that for using the unified data from Datahive360 in data visualization tools like Google Data Studio, Tableau or Qlikview a data connector is not required. Instead, you can point directly to the cloud database linked to your Datahive360 account to create the insightful dashboards and reports you’re looking for.