When people are early in their sales careers, a sales training program might be very helpful to establish some foundational skills.
However, there are many sales training courses and webinars that attempt to get you to adopt their specific approach to selling. The problem with this is it assumes all salespeople function and sell the same.
That’s where sales coaching comes in. With a sales coach, your unique strengths and weaknesses as well as your stage in your selling career are all factored in. You get a customized plan for you rather than a plan you are expected to conform to.
Not every athlete needs the same workout routine. Not every salesperson needs the same process. Your sales process can be as unique as you are.