There is a big difference between social media optimization (SMO) and social media marketing (SMM). SMO is the process of optimizing your social media presence to increase your reach and engagement organically. SMM is the process of using social media to promote and sell your products or services through ads on various social channels. SMO is all about making sure your social media profiles are optimized for maximum visibility and engagement. This means creating interesting and engaging content, using relevant keywords, and connecting with other users in your niche. SMM is all about using social media to reach new customers and grow your business. This involves creating ads, promoting your content, and interacting with potential customers on social media.