Private White V.C. is a team of people dedicated to doing things the right way. The world of fashion has got carried away with disposable clothes that are produced without much emphasis on welfare or impact on the environment. We are not perfect yet, but we are already ticking quite a lot of the boxes that should correct the situation.
Our route is expensive at every level: investment, staffing, raw materials. This by necessity has pushed us into the luxury market; we have no choice in the matter, unless we went for fully automated machinery, but then we would not be creating jobs. So we have settled on a 'high touch' product (made by people with individual machines) made as much as possible in the UK - although this is difficult because certain suppliers i.e. zips no longer exist, with control from the fibre production straight through to the customer, hence our strap line 'From sheep to shop' - nobody else is currently doing this in the UK. We are fully transparent, we invite anyone to come and see our factory, our mills and our sheep. By the way, the sheep are on my farm in Wales - who would have thought, Wales: fire starter!