The difference between lead generation and lead nurturing lies primarily in their objectives and where they fall in the sales process.
Lead Generation is the initial stage of attracting prospects to your business. The goal is to gather contact information from potential customers with lead generation forms interested in your products or services.
Once leads are generated, lead nurturing comes into play. This process involves building relationships with potential customers even if they are not currently ready to buy. It's about providing valuable information, maintaining communication, and engaging with them through tailored content, emails, social media interaction, and other personalized experiences.