People don’t value what’s free. And since going through this program will require some work on your part, I want you to be committed. A the same time I want as many Ecommerce business owners to learn this stuff because I saw first hand how helpful it can be to grow your business. Hence why it’s only $5, but packed with information that’s worth $5k+.  And in all transparency, this is also an excellent way for me to spread the word about my brand and to collect excited testimonials. The more value you get at such a low price, the better for both of us.