Among WeChat’s many perks, users value that it is both a social media platform and a convenient promotional tool. Here, brands can send out broadcast messages which appear on users’ feed and encourage them to engage in all kinds of activities, from digital giveaways to VR try-on features.
Naturally, these WeChat posts can contain links to your Mini Program, so if the content is interesting enough, the users will also check out your app.
Here is the list of trending activities that can attract your target audience:
WeChat livestreams
AR/VR activities
video content
gamification
customized avatars
sharable digital gifts