We can drive more organic traffic by improving our site’s click-through rate. This technique involves making content that catches users’ attention and immediately fulfills their expectations. Here are three basic options to get more attention: Title Tag Optimization: This lets a search engine know whether a page is relevant. Titles can have a high impact on ranking and draw attention in the SERPs. Meta Description Optimization: This summarizes a page’s content well enough to have a searcher click for more information. Rich Snippets: Also known as Rich Results, these are excerpts of regular search results displaying extra data. Some sites might utilize certain rich snippets better than others. For instance, review or e-commerce sites benefit more from reviews than sites of other industries.