Keywords are absolutely crucial in email marketing! They help your emails get noticed in crowded inboxes and increase the chances of your subscribers actually opening and reading your message. But it's not just about stuffing your emails with as many keywords as possible. You need to strategically place them in your subject lines, preheader text, and body copy to make sure they flow naturally and don't come across as spammy. Plus, using the right keywords can help you target specific segments of your email list and personalize your messaging to make it more relevant and engaging. So don't overlook the power of keywords in your email marketing strategy – they could be the key to unlocking higher open rates, click-through rates, and conversions!