SEO can be broken down into many different types depending on the type of website is being applied to - such as eCommerce SEO or B2B SEO - and depending on the nature of the SEO you re performing - including technical SEO international SEO and local SEO However all types of SEO tasks can be broken down into two distinct types on-page SEO and off-page SEO On-page SEO relates to all aspects of SEO that you are performing on your own website Here are some examples that this can relate to Improving page speed Writing content Adding Schema Internally linking between pages Writing meta titles and descriptions Off-page SEO you may have guessed already relates to SEO that you perform off-site from your own website yet still contributes to its ability to rank on SERPs This includes the following Having active social pages Having a Google My Business page Submitting your sitemaps to search engines Backlinks from other websites and the calibre of these backlinks Mentions of your business on other websites and the sentiment of these mentions Remember Google doesn t just crawl your website to determine how high it should rank It takes into account what other websites are saying about you and listens to those with the highest authority more than others Imagine if you were applying for a job and your prospective employer did some following up to see who you claimed to be Imagine if reputable experts spoke highly of you in your chosen field this would stand you in good stead to be hired Now imagine if the only people that spoke well about you were untrustworthy charlatans and everything reputable people said was negative You can apply this logic to the world of off-page SEO