Efecty is a cash payment method for online purchases in Colombia. It allows merchants to expand their consumer base and offer a unique shopping experience by eliminating the need for credit or debit cards. Merchants can confirm payment immediately after the customer pays in one of Efecty’s physical locations, which accept cash only. This payment method minimizes the risk of failed or returned payments because each payer receives a receipt with a serial number, verification digit, and national ID number that anyone can verify.