Crowd investing / sharefunding is a specific method of raising capital for a business by offering equity ownership to the public. In the context of The Happy Pear, instead of obtaining a traditional loan, or issuing shares to institutional investors in a more traditional manner, we are choosing to sell a portion of the company's shares to interested individuals or investors; our community. This allows our community to become direct owners of The Happy Pear by purchasing these shares, similar to buying stocks on the stock market.
We've chosen crowd investing  because of our big community of followers who should be part of the company’s equity base and the ones to benefit from the share value increases in the future. This also resonates very nicely with our longer term intention to transfer to steward ownership. By utilising crowd investing, The Happy Pear provides an opportunity for individuals to invest in the business and become stakeholders in its success. This approach allows the company to raise funds without the need for traditional loans or participating in the stock market, creating a healthy growth strategy for the future.