There are likely many people in your organization who are involved with the website’s success, including developers, content managers, UX designers, and SEOs. All will have a role in maintaining a standard of accessibility. But having a named owner of overall web accessibility projects will help ensure the work gets done and success can be measured.
“Otherwise, things can get confused, things can drop off, and progress won’t be as clear or streamlined unless you’ve got that one person that’s the driving force reminding everyone of this initiative,” says Ford.