Data science is a business-oriented practice, and business begins with working toward shared goals. Common goals may be increasing your bottom line, enhancing the customer experience, or optimizing the way your workforce operates. Take optimizing the way your workforce operates. A data scientist can analyze data from your organization's timekeeping tools and project information to discover gaps or room for optimization. Using statistics, one could derive whether people are misaligned on projects, or if they have additional room to bill, or if the organization needs to hire more employees to better service the workload. Data scientists can present this information to the appropriate personnel at the organization and show how they arrived at their conclusions and relay suggestions. Some companies may leverage data science to enhance the customer experience. By studying product usage data, data scientists can use statistical analysis to discover ways to provide a better experience. That may include making their users' processes more efficient when using the software, or even building new features on top of what you already have to provide a smarter, more robust experience.