A generic brochure template or menu template, whether free or low-cost, will not leave a lasting impression on your customers and prospective customers. After all, you don't have a generic business, generic cafe or generic restaurant. A brochure maker like Canva, generic menu designers, brochure template or menu template lets you pick random pieces from predrawn elements, use a generic layout, add your logo, and that's it. At the end of the day, a template will not give you a one-of-a-kind brand identity. There's nothing unique, custom or brilliant about brochures or food menus created from templates. If your business, restaurant or bar doesn't stand out in any way, then a template might be fine for your needs. But if you want to differentiate and stand out, stay away from generic templates. And it doesn't matter whether you create a brochure, flyer, or menu yourself from templates or if an AI computer creates it for you. In the long term, generic design is bad for business, especially when you draw inspiration from generic templates. Instead, invest in your business and your brand identity by working with professional designers to create a unique, custom brochure or menu design.