The following challenges are faced during the process of personal selling:1. Dyadic Selling:Dyadic selling means personal selling that involves two people. It is hence important that between the buyer and the seller a mutual trust is created. Without the mutual trust being generated between the buyer and seller selling products might seem a bit hard2. It is a Long Process:It is to be kept in mind that the process of personal selling does not just start at explaining the product and end at selling the product. Even after selling the product, the buyer and seller must maintain a relationship. Companies pay special attention to this customer relationship management.3. Highly Interactive Process:With two people being involved in the process it is necessary that proper timely communication is being followed. This means that a follow-up at each stage will be necessary for a proper customer and buyer relationship.