Privacy by Design (PbD) is a framework which seeks to proactively embed privacy protective measures into the design of information technologies, networked infrastructure and business practices, in an effort to prevent privacy harms and data breaches from arising. PbD is a model of prevention; by identifying potential risks proactively, one may then embed the necessary measures into programs and IT to prevent the harms from arising – bake privacy-protective measures directly into the code, into the data architecture, resulting in positive-sum solutions. A key step is strong security, which is featured as an essential component: while privacy subsumes a much broader set of protections than security alone, if you don't lead with strong security, end-to-end, with full lifecycle protection, you will never have good privacy.
Privacy by Design has already achieved a global presence, having been translated into 38 languages.  In 2010, Privacy by Design was unanimously passed as an International framework, and is a key regulatory platform in the EU, U.S, Japan, and other countries.