There are several ways to gather feedback from your guests. Consider implementing post-stay surveys, using online review platforms, and monitoring social media mentions. A feedback form or comment card in guest rooms can also encourage guests to share their thoughts and suggestions. Another effective method to gather feedback is personalised interactions with guests during their stay. Encourage your staff to engage with guests, ask for feedback directly, and address any issues promptly. Building a rapport with guests enhances their experience and provides valuable insights for improving your hotel's services.