SEO refers to different strategies that can help improve your organic rankings on the search engines. These are the search results after you have searched for a team on google. SEO has been found to have a substantially higher ROI as compared to the PPC. PPC, on the other hand, is a much faster way to generate more traffic [1]. The PPC ads are shown below and above the search results and whether your company spends more funds as compared to your competition to be displayed on the first page, hence getting more traffic and clicks.