We don’t cause any conflict with your media agency. In fact we pride ourselves on forming an inclusive relationship with both client and agency to achieve the best results possible. Most agencies are well versed in the process of being audited and if, for example, we audited your media spend and found that you were more expensive than the average, the agency would look to improve the pricing next time. Our audits take a wide number of factors into consideration such as advance booking, negotiation skills and market conditions to provide you with a fair and accurate picture of agency performance. We would also help you set targets for future campaigns that the agency would be contractually bound to achieve.