Here at Swimm, we developed the website inhouse to enable control and ensure security. We decided to serve a completely static site but with the perks of developing with Vue. So we chose NuxtJS. We added a content management layer using Netlify CMS, which is Open Source, and uses Git for tracking content versioning and publishing. We can host the website wherever we want as the result of our build is a completely static dist library. To overcome the developer proficiency challenge, we created a Swimm playlist for building and maintaining the website. It explains how the website is built, which technologies we used, and it has exercises to practice. By running the Playlist, any developer can become proficient in the website code and work with marketing to develop and work on the website. Here’s what is looks like: As you can see, it covers Netlify, Nuxt, and deployment steps. By using these playlists, we have overcome the challenges of developer proficiency, enabling us to control the website, reduce costs and enable marketing agility.