As one of the nation’s largest strawberry companies, California Giant has built a reputation on consistency, excellent quality and customer satisfaction. However, there are factors beyond our control that can affect flavor and shelf life. If our growing areas experience poor weather conditions, shelf life can be shortened for a time period until normal weather patterns return. As a rule of thumb, berries should be consumed within the following listed days from purchase: Strawberries – 3-5 days Blueberries – 7-10 days Raspberries – 1-3 days Blackberries – 1-3 days