A data source is the location where data is being used from. Within the Datahive360 platform, 1 or more data sources can be combined in a data model for unification pruposes and then send to or used in a data destination of your choosing. Data sources can be virtually any analytics, advertising/marketing, CRM , 1st party or 3rd party database you work with. As long as the platform or database you wish to use as a data source supports API connections or the (automated) export of data to a CSV or XML file, you are able to use that platform or database as a data source in Datahive360. Even if there is no plau-and-play data connector available yet for the platform or database you wish to connect to, you can most likely use the generic ‘external data connector’ to automatically schedule the retrieval of data.