Google Search Network. These are the ads that appear on Google Search results pages. They're typically text-based and are displayed when a user's search query matches keywords that you've bid on. This network also includes other Google sites like Google Maps and Google Shopping.
Google Display Network. This network consists of over two million websites, videos, and apps where your ads can appear. Display Ads are usually image-based and can show up in a variety of formats across the web, including within articles, on YouTube, in Gmail, and alongside other content.
Google Shopping. If you're selling products, your ads can also appear in Google Shopping results. While this might not be directly applicable to law firms, it's a significant part of the Google Ads landscape.
Google Video/YouTube. You can run video ads on YouTube and other Google Display Network sites that support video content. These can be standalone video ads or ones that play before, during, or after other YouTube videos.
Google App Campaigns. App campaigns streamline the process for you, making it easy to promote your law firm's app across Google’s largest properties including Search, Play, YouTube, and the Google Display Network.