Objectives: Department heads or lower-level managers use business strategies to attain the department's goals and objectives. The CEO or higher management uses the corporate strategy to grow the company as per its vision, and the strategy is applicable to the organization as a whole.
Duration: Business strategies are made for a shorter period as compared to corporate strategies. Corporate strategies are made to achieve long-term goals, whereas business strategies are made to solve daily issues and goals.
Focus: Business strategies consider creating value for consumers, whereas corporate strategies consider creating value for the company. Corporate strategies look for expansion, whereas business strategies focus on being competitive in the market.
Benefits: Business strategies have a clear direction, whereas corporate strategies ensure efficient functioning. Corporate strategies are more related to maximizing profits, whereas business strategies look to improve product quality and performance.