Salesforce has announced that Pardot will be discontinued on July 1, 2022. Pardot is a Salesforce-owned marketing automation tool that helps users create and track online marketing campaigns. It was one of the first marketing automation platforms on the market and has been popular among small businesses and enterprises alike. However, in recent years, Salesforce has been consolidating its various marketing products under the Marketing Cloud brand, and Pardot no longer fits into that strategy. As a result, Salesforce will be discontinuing Pardot in favor of its other marketing products. This news may come as a surprise to some Pardot users, but it's important to note that Salesforce will continue to support Pardot until July 1, 2022. After that date, all Pardot data will be deleted from Salesforce's servers.