Publisher SEO refers to the optimization techniques used by online publishers to increase the visibility and traffic of their content. It involves various strategies such as keyword research, on-page optimization, link building, and content creation to improve search engine rankings and attract more organic traffic.
To excel at Publisher SEO, publishers need to focus on producing high-quality content that meets the needs of their target audience, while also being optimized for search engines. Additionally, implementing a strong technical SEO strategy can help improve website speed, mobile-friendliness, and crawlability, all of which are critical factors in search engine rankings.
In summary, Publisher SEO is the process of optimizing online content for search engines to improve visibility and drive more organic traffic to a website. By implementing effective SEO strategies, online publishers can increase their website’s search engine rankings, attract more visitors, and ultimately grow their business.
Unfortunately, SEO for publishers is usually an afterthought owing to heavy editorial workloads and the high volume of new articles that need to be published every day.
Don’t worry.
SEO is an organizational effort. Even after a story is published, its SEO performance can be improved, maintained, or redirected to engage and attract new visitors.