Depending on your industry, the nature of search queries will vary. For instance, if people are interested in a big investment like a new vehicle, they’ll likely want to do a lot more research. As a result, they’ll spend more time in the informational and commercial stages before getting into navigational and transactional intent.
Conversely, industries like ecommerce may see more search intent in the transactional and navigational areas where people are ready to purchase shortly after researching different products.