ODM: Original Design Manufacturing:  The ODM allows you to select an existing watches that have a blank area on the dial available for custom printing of your logo/art and a blank case back available for your custom engraving.  We receive your logo/art in a digital file in any of these formats:  JPEG, PNG, PDF, EPS, PSD, or AI.   As per your instructions for logo/art placement, size and color, we send virtual images back to you for approval of both the dial printing and case back engraving.  Once approved, we proceed with the custom printing and engraving. *See our American Watch ODM catalog OEM: Original Equipment Manufacturing.  The OEM option allows you to create an exclusive watch brand, made from scratch. You can fully design the watch case, dial, hands, band / bracelet, and functionality. Your watches can be set at whatever price you wish.  American Watch will gladly sign an NDA to protect your intellectual property. *Read more information on this link: https://www.americanwatch.com/odm-oem-watches/