As its name suggests, the ionic technology is based on the interaction of ions with positive and negative charges. Typically, hair strands are positively charged which may cause frizziness and flyaways. Blow dryers with the ionic technology emit negative ions to neutralize positive ones. As a result, this leaves you with smooth and frizz-free hair balanced on the chemical level.
What’s more, the ionic technology restores moisture balance, prevents over-drying, and improves hair strength. Ultimately, this makes your blowout stay in longer.