Digital Marketing is often considered a branch of the general Marketing function, however, if we divide the general marketing discipline into Digital vs. Traditional Marketing based on the Digital media Vs Analogical media partition, we notice that Digital Marketing represents 99% of fashion marketing. From Influencers marketing to content marketing, from Pay Per Click (PPC) to Search Engine Optimization and Direct Email Marketing, we arrive at the conclusion that Digital Marketing is the only marketing that matters. Even traditional marketing activities like product placement are now delivered through Digital channels and therefore included in the Digital Marketing area.