Primary and secondary points of contact should be determined internally and externally. It may help to create templates or prewritten communications as well as communications schedules that can be deployed immediately in the event of an emergency. This helps put plans into action and address employee and public concerns.
Emergencies can require all hands on deck, so it’s important to identify top personnel and their responsibilities in your plan, as well as team members to serve as alternates in case the primary role player is unavailable.