Here is a list of the most common media channels used for buying and planning: Print Media: Magazines, newspapers, and direct mail Radio Media: Radio advertising, including spot commercials, network/local programming, and syndication Out-of-Home (OOH) Media: Billboards, transit shelters, mall kiosks, taxi cabs, and sports venues Television Media: Broadcast TV (e.g., ABC, CBS), cable TV (e.g., CNN), spot TV Digital Media: Banner ads, email campaigns, paid search engine results (i.e., Google AdWords), social media marketing (Facebook paid ads)