According to snov.io, AIDA marketing has been used famously by companies such as Nike, Coca-Cola, and Apple. Moreover, using the AIDA model, these companies have perfected the art of defining their consumer base and aiming their efforts directly at their target audiences.
Tailoring the AIDA formula in line with your brand’s goals and target audience is a long but fruitful process. In the next section, we’ll show you exactly how to use AIDA copywriting for your business. However, before we show you how, we want to prove how effective the AIDA framework is. So, we present to you a case study of how Francesco Group, an award-winning hairdressing brand, used the AIDA concept to launch a new salon.