- Leverage software tools like Followerwonk, Buzzsumo, and Ninja Outreach, to simplify your search for exemplary brand ambassadors. - Ensure brand alignment between your influencer and what you are selling. Ultimately, you need to determine what your influencer will do to serve your company’s goals and how they will do it (with creative input and collaboration from them as well).  -Start with a diverse and robust network of influencers and distill down to a few most authentic that prioritize long-term partnerships with effective return.