Significantly increasing your Etsy sales may not be something you will be able to do overnight. It takes time to make updates to your shop and some experimentation to see what works with your audience. Try implementing these 6 tips into your strategy to give your shop a better chance of standing out and making sales:
1. Focus on SEO - Your listings, including titles, descriptions, tags, and image alt text and titles, should all be optimized. Do keyword research and include relevant keywords and their variations all over your shop to ensure your products show up in search results on Etsy and Google.
2. Complete your Etsy profile and shop details - A blank shop without a banner or any details won't be convincing. People may click out of it right away because it can look unfinished and unreliable or not trustworthy.
3. Use social media to increase your reach - Setting up your shop is one thing, but don't expect to make many sales if you don't advertise your shop. Create social media profiles for your brand so that you can connect with potential customers and visually show off your products. Social media will give you incredible reach, so don't write it off.
4. Try out paid ads - On a similar note, paid ads are great for exposure. Whether you opt for display ads, social media ads, or a combination, these can bring in tons of traffic and potential customers. Start small and experiment with them until you reach your desired results.
5. Have a sale - Having a sale or offering free shipping will make you more competitive. There are tons of shops on Etsy, so chances are someone is selling something similar to what you sell. To stand out and get more attention, have sales, offer free shipping, or give returning customers coupon codes.
6. Do product research - Know your target audience and stay on top of what's trending within your niche. Do product research so that you know what types of items they're looking for and what designs are popular at the moment. This sort of research is crucial around holidays and the start of a new season.