User experience is part of web designing that combines critical analysis and logic to plan for user interaction with a business's service, system, or product.
Usability, navigation, impression, and design help provide a good user experience. Services that excel in user experience enable site users to navigate it efficiently, increasing retention rate, improving customer experience, and boosting sales.
An excellent user experience will help save the business money on customer service. With interactive and easy navigation, most of the processes will be self-explanatory, eliminating the need for constant queries to customer service.