When it comes to conversion rate optimization, the resources and capabilities needed will vary depending on each individual situation. However, some things that are often necessary include clearly defined conversion goals, website analytics tools, and A/B testing software. In addition, having a CRO expert on your team or bringing in outside consultants can be extremely helpful for devising and implementing a successful optimization strategy. It’s also important to have realistic expectations and a willingness to constantly experiment and adjust your tactics as necessary. By gathering the right resources and capabilities, you can set yourself up for success with conversion rate optimization.