Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.
If you have all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 6 percent between 2022 and 2032 and pay a median wage of $138,730 per year.
Copywriters, photographers, designers, and other creatives can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled content creators can find work opportunities from companies eager to harness the power of these channels effectively.