The first step in personalizing your online marketing is to gather and analyze customer data. Using Mailchimp’s content personalization software, you can build an audience, segment that audience, and review analytics as you create and send different marketing campaigns. This allows you to gain valuable insights into customer behavior and identify effective marketing strategies. With Mailchimp, sending personalized emails and other marketing materials can be easily achieved. Use our behavioral targeting or predicted demographics features to get to know your customers and review critical demographics. Then get started with our personalized email campaigns to target the right people at the right time.