Since Briogeo’s inception almost ten years ago, our mission has always been to offer clean, natural, and effective solutions for every hair type, hair texture, hair need, ethnicity, background, and person. Our goal is to provide all individuals with the products, tools, and resources to showcase their authentic selves with confidence and to thrive along their unique healthy hair journeys.
These aspects are ingrained in Briogeo’s brand ethos—so much so, that it’s right there in our name: brio is an Italian word meaning "vibrant and full of life," which honors individuality and diversity, while geo is a Latin word meaning "of earth and nature,” which represents our naturally derived, nourishing formulas.