In online marketing, keywords are keywords that are entered by the user in the input field of a search engine, such as Google. A distinction is made here between Short-tail keywords: Search terms that consist of only one or two words and thus have a high search volume. Attention: The term "high search volume" is to be seen relatively. Keywords with low search volume can also be important for your industry if your subject area is very specific. Longtail keywords: Combinations of search terms that are related to a topic or keyword. Longtail keywords can be phrases or sometimes even completely formulated questions, which reduces the search volume. Advantage: You can give more targeted answers to the user's search query. The search volume of your keywords is the total number of queries from users within a specific period of time. The right keywords, integrated into the texts of your company website, will help you and your company to be easily found on the Internet.