Deciding a specific time to post is essential to developing a social media strategy. Finding the perfect time can help you maximize the number of likes, increase engagement, and spread the brand’s image among the target audience. The interviewer will want to assess if you have the awareness required to run a successful social media handle. It is always better to have information up your sleeves.   Users are highly active on social media at some particular points in time. It is necessary to keep track and gather insights to catch hold of your target audience. Posting when your potential customers are online can boost the engagement and consistency of the company. Keep in mind the different algorithms of every platform, find a suitable strategy, and create a posting schedule. Your answer must include this information and if you have an instance where you tested and settled over some specific timings to post, discuss them and back it up with logical reasons.