Generally, not. When needed, there may be subtle editing to your website's content that is seamlessly integrated and matches your brand's style and voice. In certain cases, additional web pages may be added or the page or site structure may be improved upon or recommendations may be made for the usage of more usable and efficient navigation. Whichever path is best for your website's success in search engine rankings, its implications on the usability of your website and your brand image, should be given equal priority.