Perhaps you only think that as long as your page have a lot of information, filled with keywords, it is enough for it to rank high. But it takes more than that. Nowadays, Google’s algorithms don’t care too much if your website is filled with information and keywords. It can actually be detrimental for your website’s rank. What search engines are looking is for well-written, quality content with keywords placed in the right places. All the information you include in your page should be cohesive and relevant for your business. This will bring you the right traffic, and you will rank higher too.