Because Google now tends to tailor search results based on a searcher's location, it's really important to check website rankings for various locations - those where your various potential customers might be located. That’s why local SEO is so important.
The good news is that WebCEO gives you the chance to check your keyword rankings from multiple locations and narrow down your search to country, state and even city or zip code (this functionality is not available in most simple rank trackers on the market).