There’s a lot to unpack in what ‘data-driven decision making’ means, but in simple terms, it’s the process of using your data to inform the decisions made by your organization. Data-driven decision making, then, is about using the best evidence to support your organization’s strategic direction, rather than relying on intuition, guesswork or ‘gut-feeling’. In practice, that data needs to be collected, organized, verified and analyzed - often using business tools or reporting software - of which there are many [3] - all of which may pose a challenge if using older, disjointed paper-based systems that rely on information pulled from a number of different sources.