Some search engine providers offer "fast and easy" ways to get your PPC campaign up and running yourself. However, as the simplified options presented miss out many of the advanced options required to fine-tune your campaign, many options are automatically selected which may not apply to you. Before you know it, you're bidding on things you didn't really want to, spending lots of money on wasted clicks. We always advise not to use automated or express PPC options so that you can retain full control over what you're spending.