It’s important for retailers to continue to put a positive, deeper level of focus on diversifying their product assortments while highlighting Black founders and their stories. Team Briogeo will continue to use our platforms to promote fellow Black-owned businesses. For example, we have kicked off a monthly spotlight series highlighting Black-owned beauty brands we love. In honor of Black History Month, we have an additional weekly series coming up, as well as roundtable discussions to further amplify the Black community and their voices.
In a better future, when people experience a brand and its marketing, everyone—no matter their skin color, hair texture, shape, size, ethnicity, and background—should feel understood and spoken to. I hope to see more beauty brands celebrating all types of people!