With a tool like IZEA, creators can be recruited by means of an open-bidding system. IZEA’s algorithm will match your needs with any of the creators who will be a good match according to the criteria that you’ve defined. These creators can then send proposals if they would like to participate. You can include your budget for each campaign enabling you to set the ceiling on what you’re willing to pay a creator. You can also use IZEA to send direct offers to creators.