Depending on your initial open rate and chat time for each call, you could make 100 cold calls if you wanted to, however, given that each cold call takes 4 minutes and 50 seconds, it might consume all of your working hours. Therefore, calling a small group of highly qualified prospects is preferable. In this situation, set up an hour in the morning and an hour in the evening to call them twice. That is not only an effective alternative to making 100 cold calls, but it also increases the likelihood of setting up meetings.