Increasingly, smart retailers are recognising the correlation between their customers' movements and when and where they shop. Analytics can inform store locations, drive personalised marketing strategies, and even inform product strategies per store.
Risk management is another common use case. Insurance companies can reduce underwriting bills, for example, by assessing the insured location to other risk indicators and demographics.
Infrastructure planning. Telecommunications operators are rolling out new 5G or fibre networks, for example, and need to understand where to prioritise investment in order to maximise returns. Similarly, other services providers, such as municipalities or utility providers are leveraging location with related data to inform decisions on the delivery of services.
Finally, logistics and supply chain companies can reduce delivery costs by building a better understanding of route planning through location and traffic analytics.
In each case, location intelligence is providing the link between the companies products or services, and the people that consume these.