The CTR is normally worked out automatically by the platform you’re using and presented as a percentage. You’ll usually see this presented at a glance in your dashboard. But, sometimes, it’s useful to know how to calculate your CTR manually.
To work out the formula for a click through rate is pretty simple.
Simply divide the amount of clicks by the amount of views and then multiply that by 100.
So for example, if you’ve had 1,000 views and 18 clicks, that is a CTR of 1.8%.
(18/1000 = 0.018) x 100 = 1.8%