While email marketing is often the subject of much debate, there is no doubt that it remains one of the most powerful tools for small businesses in Charleston and surrounding areas, especially for eCommerce. Email marketing offers a high return on investment (ROI) and is a highly targeted way to reach potential customers.
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Email is still the king of digital marketing. It’s one of the most personal forms of communication and has an above-average conversion rate. With all the recent changes to email marketing platforms, this is a great time to get started using email marketing for your business.
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Email marketing will always be relevant and effective, but it’s not always appropriate for every type of small business. The benefits of sending email newsletters to your contacts include the ability to deliver customized content, send out announcements, and drive sales.
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If you’re going to be successful with email marketing, you need to make sure your content has value for your audience. Emails are intrusive and can be annoying, so your goal is to create marketing messages that are valuable to the reader. If you do that, they will be more likely to open and read your emails, and they will convert at a higher rate.