When creating your landing page, you should also consider SEO (Search Engine Optimization) which will make your landing pages visible in search engines. Moreover, if you don’t want your landing page to appear on search engines, you can hide it from search engine crawlers. This means that your website can be found in search engine result pages but your landing pages will be hidden by default. When optimizing your landing pages for SEO, ensure that the page loads fast, does not contain irrelevant information, does not have broken links, images of large size, etc. Some reasons why some landing pages may not need to be indexed by search engines are – the content of the landing page may only be needed for a specific period in a year, you don’t want to have duplicate content on your website, etc.