Terra Nova is marketed as a men's fragrance, and it is part of Michael Malul London's Scents for Gents collection. While sandalwood-based cologne is traditionally masculine, anyone who enjoys blurring gender lines with fragrance can wear Terra Nova. Applying Terra Nova to pulse points allows the cologne to integrate fully with the wearer's skin and natural fragrance. Spraying behind the ears, on the wrists and on the inner elbows gives a full and long-lasting application. For lighter wear, choose only one of these pulse points.