Retailers are also competing to provide outstanding customer experience. Most consumers are looking for more value than coming into a store, buying a product, and leaving. Empowered by technology and powerful online experiences, retail customers have increased expectations when it comes to brick-and-mortar shopping.
Businesses should consider DIRECTV to enhance the shopping environment. Presenting sports, popular music, news programming, or even dramas and comedy could prolong a shopper's visit in the store. And the longer they stay, the more likely they are to buy your products or services.
Consider these examples:
Grocery stores can show the Food Network to give customers menu ideas.
Hardware stores can show HGTV or Home and Garden for the same reason.
Stores that sell urban fashion can pump one of the many house music channels.
Sporting goods stores can present Fox Sports, MLB Network, Tennis, Sportsman, or pay-per-view sports.