While both platforms track user behavior, GA4 offers several key advantages: Event-Based Data Model: GA4 focuses on events rather than sessions, providing a more granular view of user interactions. Privacy-Focused Design: GA4 is built with privacy considerations in mind, allowing for more flexible data collection methods. Cross-Platform Tracking: GA4 seamlessly integrates website and app analytics, offering a unified user journey view. Machine Learning Insights: GA4 leverages machine learning for automated insights and predictive analytics.