Digital marketing is very cost-effective since it can share the message directly with the target audience. Consider the fact that traditional marketing reaches out to a broad audience. Digital marketing, on the other hand, uses a tailored approach to engage customers with the correct message at the appropriate moment. You can quickly assess your digital marketing efforts and costs, as well as cut down on wasteful expenditures. Traditional marketing tactics make this far more difficult. Furthermore, the expense of hiring a digital marketing agency is determined as per the scope of the project.