As a search marketing agency, we invest in these tools to better serve our clients in their keyword research projects and other SEO initiatives so they don’t have to invest in the technology themselves. We use many well-known tools like MozPro, SEMRush, and Keyword Planner, as well as Soovle, KeywordResearch.io, Ubber Suggest, and AnswerThePublic.com, among others. We also monitor social media trends and hashtags to identify new trending phrases online.