Yes! Online video has been booming for years and there is no end in sight. From the hours of video on YouTube to short-form videos on Instagram and TikTok. Some content is especially good for a video format, like explainer videos. Other times users are specifically searching for videos on certain content. Make sure your content matches the search intent, whenever it’s a blog, a video, or something else. We also know that Google is increasingly assessing content in all formats, and providing users with a mix of result formats. If your audience isn’t watching your videos, they’re watching your competitors’.