There are several steps you can take to start a successful influencer marketing strategy. Among them are:
- Selecting your influencers from your 2020 social media influencers list. Consider using the social media influencers’ impact on your decision.
- Communicate and present an excellent offer to your chosen influencers. You may use the one cent per follower rule in calculating how much to offer.
- Monitor the performance and results of your influencer marketing campaign by using benchmarks and reasonable goals and objectives.
- Evaluate the social media influencers’ impact on your bottom line. By analyzing the results of your campaign, you can determine which platforms, content, and influencers produced the best results.