The Mielle brand was built on a mission to serve Black women with a high-performance product and natural ingredients. Our entire purpose has been to address need states with effective and innovative solutions, and to build a genuine and supportive community around the natural hair movement.The response and success of the brand has been beyond our wildest dreams, and we want to ensure that we can continue to meet the consumer demand and to offer her best-in-class innovation. This new partnership will accelerate resourcing and reach to ensure that we never let her down in being able to find and access her products. It will also amplify our ability to invest in our community initiatives, including our Mielle Cares charity aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.