Although generative AI has numerous benefits, it also comes with certain risks and limitations if not managed appropriately and used responsibly. The following are some of them: Sub-standard quality Uniformity and conformity rather than creativity Unintentional revealing of private, proprietary, or sensitive information Ethical misuse Biased, flawed, or downright false results Social disruption Uncertain legal terrain For all these reasons, businesses will need to be careful to use generative AI responsibly and ethically.