Core team – Choose representatives from cross functional teams that will rely on PIM. Have them create a project charter, pick a platform, a consultant, and support the implementation. They will work to define requirements, project phases, and help with testing and internal communications.
Users – Consult primary users during all stages of implementation. Find out what they’re doing now, what their pain points are, and what they need to get quality content to market. Build PIM to support their work and make their jobs more strategic and creative, less manual. Once PIM is live, ask them for feedback to optimize the tool for greater efficiencies.
Admins – This is often overlooked. A large enterprise needs full-time internal PIM admin(s). We see clients try to set it and forget it. You need an owner to manage user access, field updates, new product needs, and new channels. This can be a super user on your content team, a tech lead in IT, or a PMO point person that manages marketing systems. Consider your options and choose what’s best for your business.
Data governance – Form an ongoing committee to monitor data ownership. This group can work outside of PIM over many systems. But when an admin change is “needed” in your system, it should go through this team. They set criteria for data origins, owners, and help avoid redundancy or unnecessary complexity. Learn more about data governance.
Third party consultants – Evaluate and partner with the best systems integrator (SI) for your company. You have options. Interview several consultants. Choose one that specializes in your industry or has experience with a similar setup. They will guide you strategically and provide PIM trained business analyst and development experts that most companies rarely have in-house. Make sure they work well with the team and fit with your culture. An SI should be an extension of your team, helping with all stages of the project. Work with them to evaluate platforms, map your digital journey, implement PIM, develop custom integrations, or facilitate user training and documentation.