If you want to develop a sustainable business the first thing to do is brainstorm and write a green mission statement. This becomes a guiding set of principles built by the founders and board of directors of the company that all others take directive from. It’s easy to “greenwash” your business by changing a few things here and there. But when the fabric of the company is committed to weaving sustainable principles into the construction of the business, then you’re on the right track.