ALFI understands small facial cues and perceptual details to detect a face and predict the age and gender of the person looking at the screen. Hence, ALFI uses facial detection — not facial recognition.  The term facial detection is different from facial recognition, in that facial detection refers to the analyzing or detecting of patterns and emotions, whereas facial recognition technology (FRT) stores data in order to recognize or identify an individual against existing content.  ALFI does not track or identify anyone, nor does it record or store facial images.