Owing to sustainability and profitability, educational organizations often explore ways to reduce CAC. Experiencing an increase in junk leads even after spending a handful of amounts is a clear-cut indicator of poorly optimized enrollment campaigns. Meritto’ Education CRM works wonders when it comes to reducing CAC! It allows enrollment marketing teams to track the attribution of each source, channel, and publisher to see what’s effective and what’s not. Its simple-to-use yet powerful platform also equips marketers to effectively run remarketing campaigns based on student journeys and across touchpoints, optimize campaigns, and much more to generate and convert ample leads at an optimized cost.