We will only retain your information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. For example, if we receive your information through a competition entry, we will retain your data for as long as is necessary to administer the competition.
We will not directly market to you for longer than three years, unless you consent to receive direct marketing by opting in again before the expiry of that three-year period. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your e-mail address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.