If you need to outline the details of a marketing campaign, you can use an Insertion Order. It can be used for both online advertising and traditional print, and establishes the what, how, and when of the advertisements you will need, and how you will pay for them.
Use the Insertion Order document if:
You've taken on advertising responsibilities for a client.
Your newsletter accepts ads and you need to define the terms.
You're submitting an ad campaign for a current marketing agreement.
The Insertion Order outlines who the parties are, where the advertisements will appear, when the campaign will begin and end, the ad specifications (including size, color, and positioning), total cost of the campaign, deadlines, and payments. An Insertion Order can help establish the parameters of an advertising campaign so that misunderstandings over its content and direction can be avoided, and you can maximize its effectiveness. Other names for this document: Advertising Insertion Order