Content Marketing is a strategic approach to attracting and retaining a well-defined audience and driving profitable consumer behavior through the creation and distribution of appropriate, useful, and reliable content. Increased revenue, lower costs, and Customers that are more loyal are better customers are the main reasons why businesses should use a Content Marketing strategy.
To decide which content should be published, you should consider these:
Content should be according to the target audience's interest
Knowledgeable and relevant content
Content that can grab the attention of many
Content that adds value to the customers