The best marketing method for your small business will depend on your budget and target audience. There’s little point in wasting time marketing on channels your customers aren’t using.
That said, Facebook Advertising is generally considered one of the best marketing channels because of how easy it is to customize your targeting and budget.
Google Ads is also an incredibly useful marketing tool that all businesses can benefit from.
If you want free marketing options, writing an SEO-friendly blog and creating a high-quality email campaign will help you drive traffic and increase sales.