An e-commerce landing page is a landing page created as part of an e-commerce online marketing campaign. The objective is to steer prospects further along the sales funnel and get them buying.
When creating an e-commerce landing page, the design needs to reflect an e-commerce campaign. Keep in mind that this is different from a product page, so if your ad is promoting a certain product, the landing page should show the specific item(s) promised in the ad. Of course, visitors need to have that flexibility to navigate within the page or store, but it is the landing page design’s best practice not to veer off from the main message which in this case, is to put more emphasis on one thing: the SALE.
Conversion is even more vital in the case of an ecommerce landing page since you rely on web traffic – that includes paid traffic – to make a sale. This is why it would be in your best interests to enlist the services of a digital marketing agency like First Page which has a track record of designing high-converting landing pages for ecommerce stores.