Conducting a brand audit requires the involvement of key stakeholders such as: Marketing Team: They have the best understanding of the brand’s positioning, messaging, and strategy. Sales Team: Their direct interaction with customers offers crucial insights into customer perceptions and needs. Senior Management: They provide strategic direction and have a comprehensive view of the business objectives. Customer Service Team: Their day-to-day contact with customers can give valuable insights into customer experiences and feedback. Customers: Their perspective is critical. It can be gathered via surveys, interviews, or focus groups. External Partners (Optional): They provide an unbiased view and may notice things that internal team members might overlook.