Serums work best when applied after cleansing and toning before your moisturiser. If using eye serums be sure to use your ring finger as this is the gentlest of all them all. As Face serums are light weight and absorb easily apply all over the face and neck or to specific areas. When applying serums to the face and neck apply with smoothing movements using your hands and always apply upwards to support the skin and defy gravity. Once applied give the skin at least 60 seconds before applying your next skincare product.