These are some of the influential trends in event marketing that has become popular recently, 1. Hybrid Events: Combining in-person and virtual components to accommodate diverse attendee preferences and reach a broader audience. 2. Virtual Reality (VR) and Augmented Reality (AR): Incorporating immersive technologies to enhance attendee experiences, even in virtual settings. 3. Sustainability and Social Responsibility: Incorporating eco-friendly practices and supporting social causes to align events with broader values. 4. Micro-Events: Hosting smaller, more intimate gatherings that allow for deeper connections and more focused interactions. 5. Influencer Collaboration: Partnering with industry influencers to promote events and increase attendance. 5. Live Streaming: Broadcasting live event content to reach a wider audience and create a sense of FOMO (fear of missing out).