Some of the most common mistakes that people make when using photography in their marketing strategy are not considering the type of photography they want to use, not having a clear idea about the message they want to convey, and not using images that are relevant to their business. Some other mistakes that people make when using photography in their marketing strategy are taking too many photos, not having a plan for what photos you should use for your campaign, and not getting permission from the person who owns the rights to any images.