Merrill Lynch is a notable option in the online brokerage firm, but it does not quite measure up to Fidelity due to a couple of reasons.  First, it is an equally impressive platform with no account minimums, seamless integration to existing Bank of America customers, and a myriad of research opportunities. However, it is not suitable for frequent traders who desire to make several quick trades. It has no commission-free ETFs, and the market research reports can be difficult for beginners to understand. This way, Fidelity still has the edge of Merrill Lynch, but it stands out as an excellent option for many.