To “do business as” HopeWood Outdoors means that we are adding an amendment to our business name that allows us to identify and market ourselves using the HopeWood names, but we will also legally retain our LOMO business names. This means that we are not officially changing our name or ending our use of the LOMO and camp names — instead, we are adding an additional set of names to our brand identity that will allow us to fully engage our vision for the future of our camp and programs.