A website shouldn’t be created and then allowed to grow stale. In order to have a successful website that ranks well in search engines and doesn’t get hacked, you need to make sure it is properly maintained. Here are some tips to create a small business website maintenance plan:u003cbru003eu003cbru003e- Check Webmaster Tools data at least once a month and have any vital errors emailed to you in real time.u003cbru003e- Use traffic data to learn more about your audience so you can better cater to them.u003cbru003e- Use performance data to optimize and fix warnings and errors.u003cbru003e- Make sure all software is always up to date.u003cbru003e- Run security scans so you know your website is clean of malware and hasn’t been hacked.u003cbru003e- Use “split testing” to see if certain variations of your website help performance; for example, if you are selling a product, you might have two versions of a particular landing page with different images and wording—the split testing allows you to see which version has a higher conversion rate.u003cbru003e- Make sure your website is backed up in multiple ways at least once a day and at least 10 days back.