Website migration can improve website performance, security, and user experience. As a complex process, it involves changing aspects like the domain, structure, and content. It’s quite ordinary to experience a temporary drop in traffic during the migration process. Search engines need time to re-crawl and re-assess the changed and updated website, and that drop in traffic usually self-corrects over time. Overall, website migration helps ensure that a site is performing at its best while meeting the needs of its users and the business it represents.