Bearbrick is a figurine of a beer made by the Japanese toy company San-X. It has been described by "The Wall Street Journal" as a "hugely popular collectible among Japan's adult population". Bearbricks are available in over 100 varieties, with new releases timed to correspond to different events and occasions. The figurines have also been released in many other countries, including Taiwan, Indonesia, Australia, and the United States. There are about 6,500 pieces of Bearbrick on the market, fetching anywhere from 3,000 to 10,000 yen, or about $25 to $100 for an average-sized one. The figurines are available through a variety of Internet sites and specialty stores that sell collectibles. The details behind the creation of Bearbrick have been featured on various news programs around the world. The roots of Bearbrick date back to 2001 when San-X introduced a limited-edition Bearbrick for its 20th anniversary. The bear was hugely popular, and the company decided to make a permanent version of the product. Although prototypes were created in 2002, the initial launch of Bearbrick in Japan did not take place until 2005 during San-X's winter holiday sales period. The production of Bearbricks differs depending on the product line and particular store that's producing them. Each store produces its Bearbrick design with the overall design being based on a theme. Most commonly, these are birthday-themed Bearbricks and their color of them is yellow.