Now that you know the answer to the question, “what is SEO forecasting”, let’s dive into why SEO forecasting matters.
This strategy is important because it helps you make more informed marketing decisions that drive web traffic, leads, and conversions for your company.
Every marketing initiative you undertake has a goal and a return on investment (ROI). Establishing an accurate ROI for SEO can be challenging since many factors influence those results.
Predicting outcomes based on existing data helps you understand your potential ROI in SEO strategies. It also helps you form your content marketing plans, like which topics might be most useful for achieving a specific marketing goal like brand awareness.