Product recommendations encourage cross-selling and upselling among shoppers — however, retailers that want to stay contemporary and competitive need to imbue their recommendations with personalization. When you can personalize product recommendations at the 1:1 level, you can ultimately drive more conversions while solidifying customer loyalty.
Thankfully, retailers no longer need to build their own personalized recommendation engines from scratch, nor do they need to spend a lot of time manually feeding product or customer information into an engine. Today, retailers should search for a purpose-built retail marketing solution that will allow them to build these recommendations from the ground-up right away so they can start enjoying the benefits today.