Also known as “Search Control”, Searchitnow.info is a malicious service involved in a large-scale web hoax that hinges upon traffic reorganization to generate fraudulent revenue. It affects Safari, Google Chrome, and Mozilla Firefox on computers running macOS. The underlying unwanted extension modifies the user-specified preferences so that the browser returns Searchitnow.info instead of the correct defaults. Because the fake engine takes over the most important Internet navigation settings, the victim cannot perform web searches using their provider of choice. The loop of redirects is backed by the infamous searchbaron.com domain, which in turn routes the traffic towards Bing or the dodgy mybrowser-search.com site.