Let’s first discuss the difference between features and benefits.
Features are facts and specifications about your products or services. A benefit is how that feature is translated into improving your customer’s life.
Let’s use a laptop as an example. A feature would be 16 millimeter width while the benefit of that would be easily transported for the worker who’s on the go.
Feature: Built-in 49.9‑watt‑hour lithium‑polymer battery
Benefit: Go two work days without having to charge
Feature: Voice control, closed captions, and text to speech
Benefit: Accessibility features for people with disabilities