With call analytics, you gain a firm understanding of your marketing channels and team performance. Tracking your inbound calls is a good way to measure the response rates to your TV, radio, and digital marketing campaigns. If you run a national campaign, you'll see which local areas respond the best so you can improve conversion rates. Here are some additional ways of tracking your calls to increase sales: Call recording - Monitor all your phone calls and use them for training purposes for your team. Campaign attribution - Identify the call source as it pertains to a campaign. With DNIS, you can know the moment the phone call comes in. Conversion tracking - Tie back the performance of your Google Ads pay-per-click (PPC) investment over the course of a campaign. Programmatic advertising - Social media platforms like Facebook let you upload phone numbers for remarketing purposes. Call analytics provides you with live and historical call data.