There are four general categories of eCommerce businesses: B2C or business to consumer – the most common business model involves selling products to consumers via an online store. B2B or business to business – involves a business selling its service or product to another business. C2B or consumer to business – involves individuals selling services, products, or goods to businesses. C2C or consumer to consumer – C2C is more of an online marketplace than a business model. It allows consumers to connect to other consumers and exchange services, products, and goods for a fee. There are also newer, more innovative, and internet-friendly business models used by market disruptors and industry leaders: D2C or direct to consumer – D2C mostly revolves around online retailers selling directly to consumers, cutting out the middleman in the process. Private label and white label – if you, as a brand, purchase a generic product from a distributor in order to sell it, that is known as a white label. If you want to gain access to selling unique products exclusively by hiring a manufacturer to ensure production for only you, that is known as private labeling. Wholesaling – involves retailers offering products in bulk at discounted prices. Dropshipping – increasingly growing in popularity, dropshipping involves selling items directly from manufacturers to consumers. Subscription service – present in almost every industry, this business model brings savings and convenience to consumers.