A wide range of jobs utilizes knowledge of search engine optimization or SEO. Social media managers use SEO to build a following on social media and increase brand awareness and website traffic. SEO specialists create keyword strategies for website content like blog posts or product descriptions to help drive traffic to the site. Copywriters and content writers need an understanding of SEO to produce optimized assets for companies according to the SEO guidelines laid out in the content brief. Marketing positions, like consultants, directors, and managers, require a solid understanding of SEO and its role in helping organizations compete in the digital marketplace. Even for positions that don't require expertise in SEO, a general understanding of it may open up new opportunities within a company.