If your qualifications do not match the job criteria then you are making a big mistake by applying at H$M. They will never allow you if you miss some criteria or skills. They get turns of applications from skilled and qualified individuals who are ready to compromise if needed to get in there. Moreover, if you are working properly in research and preparing for an interview then you are creating more chances for yourself.  Don't think that they are sitting to deny your application. They are also looking for individuals like you but they want the most filtered ones. There are more than 800 stores of the companies spread across the globe. Chances of expanding the company also increase by 15% every year. This means they need more and more people to get hired into the team. So if you want to get in there, APPLY NOW and give your best!