Not by default. While it’s definitely possible to install the Google Play Store (and apps from the Google Play Store will indeed work on Amazon’s Fire tablets), installing it can only be done by “side-loading,” a process by which you use a separate computer to manually force an app onto a tablet or smartphone. Side-loading isn’t tremendously difficult, but it can require some trial and error. Keep in mind that while it’s certainly an option to use the Google Play Store on Fire devices, there aren’t that many benefits because most useful Android apps are already available through Amazon’s Fire-specific app store.