A content marketing manager is responsible for developing and executing a content marketing strategy. They oversee the creation and distribution of content that's designed to connect with a defined audience. Their main goal is to produce valuable and relevant content that supports the company's marketing goals and drives engagement. In addition to planning and creating content, a content marketing manager will also usually manage a team of content creators, analyze content performance, and adjust their content strategy as needed to improve results. They'll work closely with other members of the marketing team, including designers, copywriters, and social media specialists, to ensure all content is on-brand and effective.