You want to know what something really thinks about your product or service. Instead of trying several indirect ways, sometimes the best way to get answers is by simply asking them. In marketing terminology, it translates into surveying prospects or customers to understand what’s actually going through their minds and by extension, the real world. Market surveys are not just a channel to identify ways to please your customers or determine how best to position your products in front of them. The idea is to delve deep into your customer’s feelings, attitudes and preferences and let that be the guide in testing and launching new products and services. It also works as a platform to solidify your brand’s position with customer satisfaction.