Influencer marketing is not similar to celebrity endorsement as influencers generally use different social media channels targeting a niche audience with their content. The audience size of influencers is smaller than celebrities, but have a strong follower base as they frequently interact with their audience through their content. As most of the advertising activities have shifted to social media platforms, using influencers for product or services marketing can result in quick reach to customers. Also, there is a general trend of the shift of interest of customers from celebrities to opinion leaders.