To make sure that you choose the best name for your brand identity, you first need to have a strong grasp of what your brand’s identity is. Marty Neumeier, the branding guru, explains ‘brand identity’ as: “the outward expression of a brand, including its trademark, name, communications, and visual appearance”.
In simplest terms, your brand identity is a sum of how your brand looks, feels, and speaks to people. This identity is your brand’s unique character, it's a way to carry itself.
Let’s