You have to keep competitors in mind. Their business names should give you an idea of what to use or not. For instance, a competitor that’s dominating the industry has a stand out business name. You can borrow an idea from there but not copy. Location is also important. If your restaurant is coming up in a famous city, you can have the name of the city as part of your restaurant name. The foods you offer also determine the restaurant name you will go for. It is important to let the clients know what you offer through the name. That may be your only chance to market your services to some clients. Utilize that opportunity and let the clients know what you have.