B2B landing pages are like sales pitches for businesses. They’re longer pages that aim to convince visitors to take action by filling out their contact info, like email or phone number. If you’re running Google or Facebook ads for your B2B business, then you 100% need unique landing pages to send your prospects.
Like all landing pages, B2B landing pages have to stay laser-focused on your end goal. For example, if you run a SAAS company and your goal is to sign someone up for a free trial, then the whole page needs to be dedicated to that.
The trick is to create a clear path to conversion without being too pushy. It’s like bumping into your crush unexpectedly – you’ve got to play it cool!