Improve site speed – page load speed is an incredibly important metric in Mobile SEO as it affects bounce rate (when the visitor leaves right away). According to Google research, the probability of a bounce increases by 32% when loading times increase from one to three seconds. A loading time of five seconds can push that probability as high as 90%. To ensure your mobile users don’t get impatient and leave right away, we improve your site speed by: • Reducing redirects • Compressing and optimising images • Caching your web pages and enabling browser caching • Minifying CSS, JavaScript and HTML (rewriting code to reduce file size) • Leveraging a content delivery network (CDN) • Eliminating unnecessary plugins Mobile site design – many mobile users will simply abandon a site because they’re out of time or patience. Tiny buttons and links, endless scrolling and unclear form fields can create friction – a barrier to conversion, which often results in abandonment. Instead of simply compressing and slightly rearranging your content, we approach Mobile SEO by designing with the mobile user in mind. This means designing your entire experience for smaller screens and the way in which users navigate sites on their mobile devices. In doing this, we address elements that don’t consider the path of the user’s finger, such as things that are too big, too small, too close together and so on. Structured data – also known as featured snippets, often appear above the paid and organic results on a Google SERP. A rich snippet is a piece of HTML code that gives search engines more context about a page, which allows it to serve a richer search result that’s visually pleasing to the user. Rich snippets on SERPs are more informative for users compared to regular search results and therefore gain more clicks. Concise content – since a user has less physical space when searching with mobile devices, the best practice is to have your content as concise as possible. With thoughtful SEO Copywriting, we ensure your mobile content is to the point without sacrificing important information. Getting ready for voice search – voice search is the future of mobile SEO. According to research, half of all smartphone users use voice technology, and one-third of those use it daily. One of the ways in which we optimise for mobile voice search is to optimise for answer boxes and featured snippets.