TCF Consent, or Transparency and Consent Framework Consent, is an industry-standard mechanism developed by the Interactive Advertising Bureau (IAB) to help publishers and ad tech companies obtain, store, and share user consent in compliance with GDPR and other privacy regulations.
The TCF aims to create a standardized approach for requesting and managing user consent across the entire ad tech supply chain, ensuring that user data is collected, processed, and shared transparent and privacy-compliant.