We’re not a giant conglomerate. We are family-started and family-run, with generations of experience in gemstones. Bringing color into people’s lives brings us joy.  We manufacture all our jewelry by hand in our own studios. We know you have a creative soul, so we let you choose the stone, style, setting and metal of your jewelry piece. We love our customers, which is why we have 24/7 live customer service. And why we have thousands upon thousands of great reviews. We deliver value. Because you’re buying direct from manufacturer, you pay 30-40% less than on sites that don’t control their production. What’s more, if any GIA-trained and accredited appraiser says that a piece you bought from us isn’t worth 25% more than what you paid, you get the purchase price* back, plus 10 percent. How’s that for standing behind what you sell!