Branding, digital or otherwise, is about how people perceive you. Digital branding, on the other hand, is a tailored approach specifically for your digital presence, marketing and so on. Whereas a brand strategy will provide you with many of the same elements, a strategy, tone of voice and logo, a digital branding strategy will further layout how these work across digital. Taking into account digital marketing, content marketing and everywhere else digital to appeal to your customers on-screen, earn their clicks and leave them with the best perception of your business from your digital engagement.