It was in 2006 that the Spotify AB was born with the creation of the software of the same name. This Swedish-based company was founded by Daniel Ek who was the former technical director of Stardoll along with Martin Lotentzon who is the co-founder of TradeDoubler. The head office of the company is now based in Luxembourg and its research and development centre is in Stockholm. It wasn't until 2008, however, that the Spotify software was released for public access.