ePrivacy will not replace the GDPR; the two regulations are meant to coexist and complement each other. It is not the case that ePrivacy will totally change privacy rules so that GDPR-compliant companies have to start over again in 2019 – ePrivacy will only expand EU privacy laws. Even after ePrivacy becomes effective, companies are required to comply both with the GDPR and ePrivacy – or risk being fined. Furthermore, consent will likely be more heavily relied upon as a legal basis for data processing after ePrivacy comes into effect, but ePrivacy uses the GDPR definition of consent. Having a GDPR-compliant method of obtaining consent in place already, is a great way of preparing for ePrivacy. Usercentrics keeps track of regulatory developments to make sure that our product is up to date with the latest standards. Companies can use our Consent Management Platform to make sure that they are GDPR-compliant and prepared for future data privacy laws such as the ePrivacy regulation.