When it comes to SEO, there are a lot of different strategies you can use to improve your search engine ranking. One of those strategies is local SEO, specifically tailored to help local businesses improve their local search visibility.
Regular SEO is all about optimising your website so that it’s more attractive to search engine bots. You might use keywords, meta tags, and other techniques to ensure your site appears at the top of search engine results pages.
On the other hand, local SEO is focused on ensuring your local business shows up when people search for services or products in your area. This might involve creating local business listings on Google, Yelp, or other directories and optimising your website with local keywords and location-specific information.
Local SEO aims to help your business get noticed by people searching for products or services in your local area. By improving your local search visibility, you can increase the number of customers who find your business online, ultimately driving more traffic and sales.