SEO helps rank your website by optimizing various elements that search engines consider when determining the relevance and authority of a site. By implementing on-page SEO techniques, such as keyword optimization and high-quality content creation, search engines can better understand your website’s content and purpose. Off-page SEO strategies, like link building, enhance your site’s credibility and authority in the eyes of search engines. Technical SEO ensures your website’s structure and performance are search engine-friendly. These combined efforts result in higher search rankings, increased organic traffic, and improved online visibility for your Chicago-based business.