There are three Max packages to choose from:
Max with no ads ($15.99 a month or $149.99 a year)
Ad-supported Max ($9.99 a month or $99.99 a year)
Ultimate Ad-Free Max, which includes 4K and Dolby Atmos capability, 4 simultaneous streams, and up to 100 offline downloads ($19.99 a month or $19.99 a year)