The short-term loan business is huge, worth some $9 billion in the US alone. The term is a constant search performer in the US and UK (and most popular in Jamaica!), and demand will only rise during turbulent economic times as even people with previously good credit find themselves struggling.
With plenty of competition, there are loan providers and affiliate networks looking to work with strong and upcoming sites and creators that can deliver them leads in return for growing revenue. And after payday loans, you can focus on traditional loans, credit, and many other booming markets with equally strong performance.