This will depend on who you are, and what you’re using the balm for. The suggested use of CBD balm for athletes is going to be greater, for example, than for an average person who only needs occasional use. It’s best to start small, because the ingredients in CBD Muscle & Joint Balm Stick will cause a tingly sensation that alternates between a heating and cooling effect. To make sure that the cooling sensation isn’t too powerful for you, start by applying just a dab of the balm to the affected area, and slowly rubbing it in. From there, you can increase to larger and larger amounts, once you know how you react to the product.