First, wash your face and apply a mild cleanser. Your skin should always be slightly damp before you apply a face cream. You may choose to follow up the cleanser with a face toner to balance the pH levels of your face, then apply the cream. If you’re using an eye cream, pat it gently under your eyes before you use a cream for your entire face. Don’t use too much face cream. Start with a pea-sized amount, adding more as needed. Dab it onto your face in scattered dots, then massage the cream into your face with small, circular motions that travel upward. You may want to finish off by applying face cream to your neck, protecting the delicate skin there.