The easiest way to determine coverage is on social media platforms like Instagram or Facebook. This is because most social networks give an indication of how many people have seen posts on a page at least once. The coverage in that case is the number of those who have seen a post. With social media, it's also especially important to note that the number of followers does not equal the coverage for a post. Let's take as an example an Instagram reel or a tweet whose lifespan is limited, and we have to realize that not all followers will be online within that short period of time and will see the post in time. In this respect, the follower count always represents only the maximum potential visibility. The decisive factor for coverage is then exclusively the number of people actually reached. The most important key figure for analyzing social media coverage is the so-called interaction rate. It is calculated as follows:So if there are 30 likes, 2 comments and 8 shares per 1,000 followers, this corresponds to an interaction rate of (30+2+8) / 1,000 x 100 = 4 percent. Social channels such as Facebook also offer the possibility of sponsoring through marked or advertised posts. Organic coverage is also achieved through the number of people who view unpaid posts. So for more online coverage, you use targeted campaigns in the right channels, at the right time, with the right content!