Object recognition on interactive touchscreens enables users to get information about a specific topic or product in the most intuitive and efficient way you could think of! Instead of navigation through complex menu structures, users simply put the physical object on to the screen - the desired multimedia content opens directly next to the spot where the object is placed.
That way customers can call up existing special offers, advertisement videos or additional information simply by help of a product packaging. Customer consultants use objects to sort products by different categories, and in a restaurant the gaming app closes as soon as the waiter serves the plate with your favorite dish on the multitouch table.