To enhance the taste of chicken, begin with proper seasoning. Salt and pepper are essential, but you can also marinate your chicken in a mixture of olive oil, lemon juice, garlic, and herbs for several hours before cooking to infuse it with flavor. Cooking methods like grilling or roasting can add a smoky or caramelized flavor, respectively. Don't overlook the power of a good rub or spice blend; paprika, cumin, and coriander are excellent for creating a moreish crust. Lastly, ensure you're cooking your chicken correctly—overcooking can lead to a dry and bland result.