The BANT framework is a valuable tool for streamlining the lead qualification process and ensuring that sales teams engage with prospects who are most likely to become customers. However, it's essential to recognize that the BANT model has limitations, as it primarily emphasizes the seller's perspective and may not fully capture the complexities of the modern customer journey. In today's dynamic and customer-centric marketplace, additional factors such as the lead's level of engagement, online behavior, and overall fit with the company's target audience should also be considered. Businesses can achieve a more comprehensive and effective sales lead qualification strategy by combining the BANT approach with more nuanced lead-scoring methods and personalized approaches to customer interactions.