Pay-per-Click campaigns are tricky. There is a fine line here between throwing a dart at a board and seeing what sticks and doing things the right way. Doing things the right way involves taking some time to do the proper research, developing the right ad copy, and refining the targeting so that you are generating relevant high converting traffic to your website. Normally, it takes 2-3 weeks to put together an ad campaign. From there, it will take another 1-2 weeks before it really kicks in.