When it comes to choosing a moisturizer, knowing what works for your skin type is important. Even though all skin types need to moisturize on a regular basis, moisturizing formulas for each skin type will differ. For example, people with normal/oily skin should use a lightweight moisturizer like WOW’s Coconut Milk and Argan Oil Lotion. On the other hand, people with dry skin should use a thicker, heavier moisturizer that will really penetrate into the skin and provide some much-needed moisture.