Popup templates are often used for marketing purposes. They are often made of a single webpage with a header, footer, content, and an image. This helps businesses present themselves in the best light possible. Popup templates are used on the internet to increase the conversion rate on your website by providing an engaging way for visitors to engage with the site. They are also common on some social media platforms like Facebook, Instagram, and Pinterest. By using popup templates, businesses can create a consistent message and have a better chance of converting their visitors into customers.