You can run your Philips Mixer Grinder for up to 5 minutes max. After that, the appliance will automatically turn off and the Pulse and Cancel buttons will keep on blinking after 5 mins. 5minutes ON and 2 minutes OFF (rest time) for 1 cycle .
Max operating cycle should be 6 cycles only. It is deﬁned in Indian standards that ensure higher life of the Motor. This machine is programmed in such a way as it does not allow to run beyond 5 mins to support longer life of the Motor .