The difference between a website redesign and a refresh mostly comes down to how many changes are being made and the scale of them. A redesign means that the coding and the look of the site will be a major transformation. If your site is being rebranded, then the pages are usually reconstructed to integrate new components, functionality, and even an updated CMS (content management system). A refresh, on the other hand, often means minor edits such as new images, color scheme, typography, and smaller UX changes to the page template. Both of these options are still part of the IONOS website redesign service and will make a positive impact on the user experience of your customers.