The most popular keyword analysis tool is the Google Keyword Planner. The best news is that it’s free! It is fairly straightforward to use and has an enormous database of keywords that comes directly from the world’s largest search engine. Google Keyword Planner gives keyword variations, which helps generate more ideas and is good for identifying longtail keywords.
There are some paid keyword analysis tools available which provide deeper insights. For instance, Moz Keyword Explorer enables you to create, manage, and compare keyword lists. It provides suggestions and allows you to prioritize keywords by your selected metrics. Ahrefs offers in-depth information on each keyword, including clicks per search, percentage of clicks, and percentage of paid clicks. SEMrush is a great tool if you’re targeting different regions, as it has 26 regional databases and offers keyword research in 16 languages.