AnchoringisacognitivebiasthatdescribesthecommonhumantendencytorelytooheavilyonthefirstpieceofinformationofferedtheanchorwhenmakingdecisionsDuringdecisionmakinganchoringoccurswhenindividualsuseaninitialpieceofinformationtomakesubsequentjudgmentsThisbiasisthetendencytojumptoconclusions