Website visitor intent simply refers to what a user is trying to do or find on your website. You can break it down into 4 reasons:
Navigational - When a user searches for your brand name in the search engine to find the website URL or visits your site to find a link to the contact form, then this is called navigational intent. For instance, a visitor might be looking to fill out a contact form and get in touch with you about guest posting.
Informational - This is when people are in the research phase and are looking for information about a product or service. Informational intent allows visitors to gain more knowledge about a topic or solve a problem. For example, a user might be looking for an article to learn more about your software before making a purchase.
Commercial - A user might visit your website to compare different products and services. When this happens, then the visitor intent is said to be commercial. The purpose of the visit is to find out which product or service is better and which they should buy.
Transactional - When someone visits your site to make a purchase, then the intent is transactional. Users are in the final stage of buying a product or service. They can also visit your site or online store to find discount coupons and deals before purchasing.