The most important KPI in Google Analytics for the Behavior report would be the Average Time on Page. This metric provides insights into how engaging and valuable your content is to visitors. By understanding how much time users spend on each page, you can identify which pages are resonating with your audience and which might need improvement. This KPI helps you optimize your content strategy and strive for higher user engagement, ultimately leading to a better user experience on your website.
Another crucial KPI in the Behavior report is the Bounce Rate. This metric indicates the percentage of visitors who leave your website after viewing only one page. A high bounce rate could suggest that visitors are not finding what they are looking for or that the page is not enticing enough to encourage further exploration. By monitoring and analyzing the bounce rate, you can identify pages that need improvement and take actions to drive more engagement and conversion on your website.