Grabbing a journalist’s or a reader's attention can all come down to your headline. As the first thing that people will see, it can make or break the level of coverage your news story receives, regardless of the quality of content in the body of the release. From writing like your article is on the front page of a newspaper to making sure your word choice and grammar are in sync, there are more than a few ways you can ensure your headline will garner the greatest amount of attention. Following these tips will guide your press release and headline towards maximum media coverage, maximum reader interest and maximum results.