Dental SEO is the process of making changes to a dental practice website and to a number of other related web pages (like social media pages, directory pages, and more) to help the practice's site move as high up in the search engine results pages (like on Google, Bing, and Yahoo) as possible. Because most people will never get beyond looking at the first page of the results in their quest to find a dental practice, you want your practice to show up as high as possible on those pages.