It goes through four steps to provide customized experiences: Connect: The data cloud connects the brands with varied channels, systems, and touchpoints to collect customer data.  Harmonize: This platform individually creates a unified view of customer profiles, including real-time data.  Engage: It categorizes and classifies customers' unstructured data to let the organization access data quicker and more efficiently.  Experience: After accessing real-time data about customer preferences, purchase history, behavior, and more, companies can provide better and expected customer experience worldwide.