Google is the world’s most popular search engine, handling over 3.5 billion searches per day. So it’s no surprise that many people trust Google reviews when making purchasing decisions.
A study by Podium found that 78% of consumers trust online reviews as much as personal recommendations. And another study by BrightLocal found that 85% of consumers trust online reviews as much as they do personal recommendations.
So we can see that a large majority of consumers trust online reviews, and specifically Google reviews, when making purchasing decisions. This is likely because they know that Google only displays verified reviews from real customers, which helps to ensure the accuracy and quality of the information being presented.