As a project manager in a content generating business, you are likely be exposed to a DAM system as the central tool for collaboration and communication among the different teams in the company. Here are five categories to describe the relationship between these two:
Resource Organization: DAM helps you organize and manage all the digital assets involved in a project. This means that you and your team will have quick and easy access to any necessary resources such as images, documents, videos, etc. This will save time and decrease chances of misplacing or losing any assets.
Collaboration: DAM systems allow multiple members of a project team to access, share, and edit digital assets from one central location. This helps streamline content creation workflows, but also increases collaboration between the team and client for feedback. It avoids duplication of work and ensures everyone is working with the most up-to-date versions.
Efficiency: By keeping all assets in one place, you can avoid the inefficiency of searching through various locations trying to find files. This increases the efficiency of project workflows and reduces the chance of delays.
Control and Security: DAM allows you to control who has access to what resources, protecting sensitive information and maintaining security. Version control ensures that any changes made to assets are tracked and can be rolled back if necessary.
Cost Management: From a project management perspective, through the use of DAM, organizations can avoid unnecessary re-creation of assets, thereby saving costs.