In the welcome email, you would ask each customer for the exact reason they signed up. All they have to do is respond to that email. Once they do that, they practically give us all the information we need to sell to them. You will know which industry they’re from, why they need to use our product, what the most valuable features are for them and most importantly, you will know if they’re a good lead or not. Based on the response to that email, the right sales rep sends a personalized email in return and you can get a conversation going pretty effortlessly.