Search engine optimization has become an industry of highly variable quality. Because many small business owners are focused on their business, SEO grifters may unfortunately take advantage. Some companies offer SEO as a side-service, or as an afterthought marked up in a package of other services. At Outpace, SEO is our whole thing. We are fully focused on building strategies that drive new customers to your business through organic search. Organic searches are consistently shown to be the most effective connection between inbound leads and conversions. When people feel like they are discovering you, instead of being force fed advertisements about you, they are far more likely to take the extra steps of researching and buying into your business.