In SEO, everyone has their own gauge for what they deem to be a high authority link. We view high authority backlinks as links placed on niche-relevant sites with strong link and quality metrics. We look at Ahrefs DR (Domain Rating), Moz DA (Domain Authority), and most importantly, the organic traffic the site generates. Authority means the site should be well trusted by Google and regularly receiving search traffic.
The links themself should be placed within a piece of content that is relevant to the site the content lives on, as well as the site being linked to. We generally refer to this as ‘theming’ – creating a perfect match between 2 sites, so a link appears natural and effortlessly placed; it belongs there. That same approach carries into the anchor text for the link, which must easily fit into the content of the post in the right section. If the anchor text is forced and unnatural, it will stick out like a sore thumb and create problems for initial publication and, if approved, increases your site’s penalty risk in a manual review by search engine quality teams.