When you optimize a landing page for SEO, it helps raise the visibility of that specific landing page in search engines like Google. An optimized landing page is more likely to appear on search engines.
Although most businesses use paid ad campaigns or email marketing campaigns to drive traffic to the landing page, optimizing them for SEO is an easy way to get free traffic and r leads from a page you’ve already built. Examples of landing page SEO would include:
Optimizing the page title and H1-H6 tags using relevant keyword(s)
Optimizing the Page Title and meta tags with the brand and primary keyword(s)
Optimizing the images using ALT tags
Optimizing page load times
Implementing schema markup