Developing a robust SEO content strategy gives you a clear plan of how much content you need to produce, and which keywords to focus on. After all, you can't expect to truly perform on Google by taking a scattergun approach to SEO content.
A dedicated strategy will outline where the quick wins are with things like long-tail keywords (the more specific phrases that tend to have low traffic but a high conversion rate), as well as the higher volume, more competitive keywords which you want to aim for over time.
If you have a plan, you can ensure you’re consistently producing the right type of SEO-friendly content that’s likely to actually get you results.