Typically user journes start with search engines whether than be Google, Bing, DuckDuckGo.
SEO is both the art and science in optimising your website to perform better in organic (free) search engine listings.
Organic/Free search engine traffic for most businesses is the most profitable source of traffic and SEO remains the most cost-effective form of digital marketing to date.
It’s also one of the most complex as it intersects with traditional marketing, web development and product development.