Oh, for sure! If you have the time and expertise to ensure that your Google Ads account will be spending money where it is going to make you money, go for it!
Learning how to recognise performing and non-performing elements of a Campaign goes much deeper than simply looking at how much the Clicks cost, or improving your Click Through Rate.
Conversions don't magically appear because you have some enticing Ad Copy and as the manager of your Google Ads account, you need to be empowered with the knowledge of what happens before, during, and after someone clicks on your Ads.
This means not only understanding the data in the Google AdWords account, but also being able to analyse the behaviour of people on your site in your Google Analytics account to optimise your advertising performance, across all Digital Channels!
Our commitment to success extends to helping clients through comprehensive, hands on, targeted, and company-specific Google Ads Training. We'd strongly recommend this training if you are looking to look after your Google AdWords account yourself.