Here are some of the most important international SEO best practices: Target Audience Research. Identify the specific countries or regions you want to reach. Consider the languages spoken in those areas. Keyword Research. Don’t just translate keywords – conduct proper keyword research for each target market to understand how users search for your products or services in those locations. URL Structure. Decide on a URL structure that works for your international strategy. Common options include country code top-level domains (ccTLDs) or subdirectories. Hreflang Tags. Implement hreflang tags correctly to indicate to search engines which language version of your page is most relevant for specific users. Content Language & Quality. Create high-quality content in the target language of your audience. Avoid relying solely on machine translation. Technical SEO. Make sure your website is mobile-friendly and has fast loading speeds, especially important for users on slower internet connections.