The secret lies in the way e-commerce operate and the extent of user-friendliness. A website should be highly interactive, attractive, and responsive. If a site or app is fast, professional, and easy to use, it will surely attract a wide audience. Also, ensuring a seamless process for placing orders, shipping, and timely delivery is mandatory. Even after orders are placed, delivery and return/exchange processes should be easy to understand and prompt in action. Frequent touch with customers via email and round the clock customer service availability is must.