The background for your product photo can add ambiance and context. It can also reflect your overall brand look, particularly if you’re using these photos to liven up your site or social accounts. Play around with interesting fabrics and textures that may be appropriate, depending on the item you’re shooting.
For eCommerce photos, Siminerio suggests shooting on a solid background so that nothing distracts from the product. You can also edit out the background easily, thus eliminating shadows, if that's the look you're going for.