It’s all about the ride—it always has been. At Terrene, we put riding at the center of the experience. We understand what matters most—be it an afternoon on your favorite stretch of singletrack, a long day on an unending dirt road, or a worldwide tour. We took what we have learned through decades in the bicycle industry to bring you tires that are designed to ride how you do. From the very beginning of the process until the tread hits the dirt, we bring together our experience in product development and a passion for riding to create tires that are ready to ride for people that live to.Terrene intends to create tires for underserved niche specialties that other larger brands are unwilling or late to create. With feedback from our buyers, our riders, and the extensive riding and testing of our tires and our competitors’ tires, we keep our finger on the pulse of what designs and sizes riders are looking for in order to create desirable niche tires that riders want to have on their bikes. We continually strive to make tires that riders actually need, whether it be size, tread pattern, durability, or studded traction.