You might be wondering what makes data scrubbing so necessary. The answer is that without it, your data will be far less useful to you.
No matter how meticulous you are about gathering and organizing data, mistakes are still bound to slip through. There will inevitably be certain data entries that aren’t accurate. And one inaccurate piece of data is enough to mess up everything, particularly if you use that data point to calculate other metrics.
Plus, even where there aren’t outright mistakes, there could be formatting issues that cause data to get calculated differently, or excluded from calculations altogether, by the tools you use. Basically, data mistakes can cause huge problems for your company.
But data scrubbing gives you a way to root out all of those mistakes and save yourself countless amounts of trouble.