To sum up, the best practice when doing site search optimization is looking into your data and adjusting your site search according to what your users are searching for (and currently can’t find). You can do this by adjusting your design, making sure your metrics are in place and changing your search settings to reflect what your users want. Ensuring that you are taking advantage of all the features your site search offers can also make it more relevant to your customers, an important aspect of search optimization. If you want to find out about our offers at AddSearch and how we can help you optimize your search, feel free to reach out.