As you’ll notice in many a business plan essay example in our collection, an executive summary comes first. However, this section is impossible to write without completing the rest of the paper. Instead, you should start with a business description section. It can be detailed or vague depending on the word count requirements of the assignment. At the very least, you’ll need to include the company name, legal and ownership status, mission, and a short description of the services or products on offer.
Starting with the company description will put you into the right frame of mind for completing the business plan, so it’s a perfect place to start. Still, if you’re more excited about a marketing strategy or a SWOT analysis, go ahead and start with those. Your primary goal should be hitting the word count; editing will come next.