Digital Business includes business models, processes, management strategies, and corporate activities in an increasingly digital economy. Both the design of innovative digital business models and the steering of companies into the digital future are associated with information and communication technologies.
Up-to-date knowledge of dynamically developing digital technologies (keyword: AI) and comprehensive management and communication competencies are indispensable in this context. Digital Business affects all business sectors and company divisions. In the study programme “Management & Digital Business“, you have the opportunity to immerse yourself into one of these specialisations:
E-Commerce
Controlling & Finance
Personnel Management