However, every given business situation does require digging for information regarding customer behavior, market trends, performance metrics, and other aspects. Essentially, the analysis of information garnered by the B2B portals allows your businesses to identify the areas that need improvement, refining approaches in marketing and hence decisions that will ensure growth accordingly.
This can be done by checking the key performance indicators (KPIs), monitoring customers’ engagement metrics, and using predictive analytics in order to find out the market demand or predict opportunities.