Good question. There are a couple of ways to leverage your existing customer lists on Instagram ads: you can either use remarketing or lookalike audiences.
As soon as you have your Facebook pixel set up, you can start tagging your site visitors and remarket to them with hyper-focused messaging. For example, you could tag and remarket to your existing customers to drive them to repurchase products with your business. Alternatively, you could target users that have previously visited your website but didn’t convert. The more tailored and targeted your messaging is, the better your ROI from Instagram ads.
Another way to target your existing customers, and audiences similar to your existing customers, is through lookalike audiences. Lookalike audiences are users who are similar to your best existing customers. In this case, Instagram uses a source audience — for example, fans of your page — and identifies some common characteristics of this group, such as age, gender, location, and interests. It then delivers your Instagram ad to people that have similar characteristics.
Both lookalike audiences and remarketing are powerful tools to engage with your customers online and drive more conversions. If you want to get the most out of these targeting platforms, it’s best to work with a team of specialists who know Instagram Advertising inside out (hint: that’s us). Get in touch with us today for a free Instagram Advertising consultation.