The display of bounce commerce depends on the solutions used. With AI-based product recommendations, the ad is displayed as soon as a user wants to leave the advertiser’s online store via the back button in the browser. In this case, a redirection is triggered and the user-specific bounce commerce page with the advertiser’s AI product recommendations is displayed. This function is intended to incentivize users to return to the store and make a purchase based on the product recommendations. With other solutions, product recommendations can be displayed directly on the product page, for example. You can find more information in our Overview of the various solutions.