Here’s why you should incorporate an internal communications framework in your business: To keep people aligned and informed on business goals and decisions. Even if you don’t have all the answers, it’s essential to keep your people in the loop on topics that may concern them. Virtual Town Hall meetings are great to address this. To increase team productivity and morale. When everyone is encouraged to share ideas and have visibility of the business decision-making process, they feel valued, included, and engaged. To promote company culture. Culture is taught and shared amongst your team members through every interaction. Having clear and effective internal communications guidelines keeps the right culture thriving through messages or All Hands meetings. To get employees excited about events, virtual team building activities, and overall company announcements. Clear guidelines for communication in the workplace that state the best frequency, topics, and channels can help you make touchpoints more engaging, exciting, and relevant. To increase brand perception. All businesses represent two brands, a product or service brand (what they sell) and an employer brand (how they’re perceived by talent). Both brands should represent the same values. Also, if your employees feel listened to and included, they’re most likely to share positive reviews and increase the employer’s brand perception.