An integral part of working in digital marketing is presenting your brand in the best way possible, meaning getting the visual messaging right can be essential. One of the key aspects of this is your brand’s logo. If you’re a bit artistically challenged, working with a logo design company and a graphic designer can seem like the only solution, yet it can also be incredibly frustrating. You might have trouble expressing what you want out of a logo, which can leave both you and the designer frustrated. Do your research ahead of time Before you meet with a designer or even choose a designer, you should do your research. You should do some digging to learn which design is right for you. Ask around your network and see which designers your colleagues recommend. Once you start to get a few names, take a look at their portfolios and see if you like their past work. Know your brand and be able to explain it You know your brand better than the designer. Before you meet with your designer, spend plenty of time thinking about your brand, what it means and what message you’re trying to convey. Give the designer space to work Though the wait can be frustrating, you have to give the designer time and space to work. Give the designer all the assistance you can in terms of branding direction, but remember that the designer is the artist, and he or she should be left responsible for handling the artistic aspect of the design. Don’t crowd or rush the designer. A good logo takes time, and you can’t expect to see a finished product overnight. Be honest with feedback  The design process is a journey. Don’t become frustrated if you have to go through several revisions until you get a logo you absolutely love. Be honest and pointed with feedback. Do your best to keep expressing your brand message and explain why the logo does or doesn’t accurately represent your brand. Don’t give up or settle for anything less than the logo that truly conveys your brand’s message.