Though no commitment is required, we strongly recommend to continue PPC services for at least three months.
Pay-per-click can provide a quicker turnaround of results, but still needs time to learn and understand it functions on an auction-based system where advertisers bid on keywords for ad display. Learning allows Google PPC to optimize ad delivery by understanding user behavior, preferences, and trends. This learning process helps Google PPC deliver relevant ads, improve ad performance, and maximize advertiser ROI.
After the learning process, your metrics will start to stabilize and we can see true movement.