You see PPC ads every time you conduct an online search, but you probably don’t realize it. If you went to Google and searched “dentist near me,” you would see some ads directly under the search bar. “Ad” is written next to the URL. Dental practices bid on keywords, and when you type those words into the search bar, the ads are triggered. If you click on one of the ads, the practice is charged. That’s why the ads are called pay-per-click. The owner of the ad pays every time someone clicks on the ad.