YouTube ads are created through Google AdWords. Once logged in to your Google ads account, you will be presented with different campaign options including search ads, display ads, video ads and more.
Since our interest is YouTube advertising, you select the Video option and proceed to set up your campaign, specifying everything from your campaign name to your campaign objectives (for example brand awareness or conversions).
Once you’re done creating and uploading your video to Google AdWords, you can specify your target demographic and ad placement. From there, bid to display your advert based on your budget.
Once your ad is live, you’ll only be billed once someone views it, with all activity and analytics reports available on your Google AdWords account.
It takes experience to run a successful YouTube advertising campaign. For most businesses, it makes sense to outsource YouTube advertising to an agency since executing a successful campaign requires expertise and time investment. Besides, if you look at the YouTube advertising rates provided by agencies, the expense of YouTube advertising is something you’ll discover to be well worth it. However, it’s crucial to remember that not all YouTube advertising services are created equal. Whether the goal is to raise brand awareness, highlight services, or advertise items, First Page can create engaging YouTube Ads with powerful messaging that specifically target your most valued customers.