Sustainable fashion respects people, animals and nature and opposes waste and pollution. On the one hand, that means that biologically cultivated materials such as organic cotton and algae fibres as well as recycled materials like fillers made from PET bottles are given preference. Resource-efficient production is another factor: The water and energy consumption are kept as low as possible, as is the use of chemicals in the processing of certain materials. In addition to that, a very watchful eye is kept on fair conditions for employees. Among other things, that means that child labour is not tolerated. Working hours are fixed and wages are fair. Also, the transportation distances of individual materials should be proportionate in relation to the final product. In general, high quality clothing made from good resources and materials under conscientious production conditions is also sustainable because it lasts longer – meaning it maintains its shape and colour, does not tear and only wears out gradually or not at all. From a fashion perspective, clothing is also sustainable when it shifts its focus from short-lived trends to classic looks, practicality, versatility and usefulness, just like our durable outdoor jackets. And first and foremost, when it brings you joy for a long time.
We are also actively committed to sustainable shipping. Our goal is to exclusively use recycled and/or compostable packaging materials by the end of 2021.