Where I started and where anyone should start depends on objectives. I knew I wanted to build credibility as an industry expert and branch out into speaking.
LinkedIn is the obvious place to begin. My next steps were to create a website and start writing blog. In other words, I was creating content that positioned me as a thought leader. The path may be different for you, though. That’s why Launch Yourself walks you through the steps of defining, designing, and delivering a personal brand that’s uniquely you.