We work with small batch, family-run ranchers and processors. They manage their inputs as best they can by growing their own grasses and having their animals free range roam on regenerative grasses. That said, they still have costs and need to earn a little profit on all the animals they raise. We pay a higher price for these higher quality animals. The price per pound is not dictated by a mercantile market, but rather by the costs involved with producing the animals. We want to pay a fair price for the animals because without these ranchers, the future of small batch raised quality meat will be few and far between. The more ranchers we can purchase from, the better off we (and our future generations) will be.