1) Storytelling
Brands diligently tune in to the wave of their customers, trying to speak the same language with them, not all at once, but with each person individually. And in this manner, brands tell their story: briefly, vividly, but simply and clearly.
2) Emotional contact
If you can’t tell the story quickly and easily, opinion leaders are involved as an ambassador. Your audience is more likely to listen, paying attention to the leader’s personality, so they are ready to spend not the standard 4 seconds, but much more. Even 5 minutes! Of course, if they know that the blogger can tell a breathtaking and interesting story, providing useful information.
3) Animation and interactivity
In designing conversational sites, the web designer seeks to place emphasis on the targeted actions. Previously, they used to be highlighted by color, but now this method seems to be boring. Additionally, if the scope of business excludes the use of bright and garish palettes, web design for conversion uses the animation of key actions and interactive touchpoints to attract the user’s attention.