Use a pre made template if you need a quick turn around solution for building a website. Use a custom [ bespoke ] template if you can afford a higher budget and a longer deadline. Most people do not, nor would they ever know if the developer use a pre made template or a custom design for their websites, and most of the time they do not care. All web development agencies [ including us ] use a hybrid approach. Start from a pre made template that gets tuned [ up to a certain extent ] to the client requirements. In either case, just make sure that your requirements are clearly understood and agreed upon with the web developer. A clear and concise development SLA [ Service Level Agreement ] before hand, is also a must.