A winning brand reputation is built on how you and your company are perceived in the digital environment. Brand management professionals use a wide range of tools and strategies to build brand awareness and to strengthen your online reputation. These strategies include: Search engine optimization (SEO), Crafting responses to reviews and customer feedback, Expanding a brand’s digital footprint with web property and content development, Engaging with followers by leveraging social media, Public relations and content promotion. Each of these strategies works together to help put you in front of the people who matter most: your customers. With a strong brand reputation, you gain the ability to explore new business opportunities, helping you to increase revenue and market share.