The NELK YouTube channel is full of ostentatious displays of wealth, and this money that the boys aren’t afraid to flaunt comes from the very medium they broadcast on: YouTube. Though not directly, since the channel has been demonetized since 2020.
A significant portion of the revenue they share comes from merchandise sales and subscriptions.
Some reports suggest that the NELK entertainment group accrue $70 million per annum in merchandise sales alone, so you can imagine how much they make per year when you throw in their other income streams.