Affliction does get a lot of messages asking about the authenticity of products with their name on third-party websites. To be sure your product is authentic, they recommend shopping on their Affliction official website, their official Affliction Amazon storefront, or on the Buckle official website. For Amazon, double-check that the seller information lists Affliction as the seller, and not a different retailer. This will verify a product is an official Affliction item.