A social media professional is a digital marketing expert who specializes in creating and implementing social media strategies for businesses. They are responsible for managing a company's social media presence across various platforms, including Facebook, Twitter, Instagram, and LinkedIn. A social media professional is also responsible for creating engaging content that resonates with their target audience, increasing brand awareness, and driving traffic to a company's website. They use analytics tools to track the success of their campaigns and adjust their strategies accordingly. In addition to creating content, a social media professional also engages with followers, responds to comments and messages, and builds relationships with influencers and other industry professionals. Overall, a social media professional is a valuable asset to any business looking to build a strong online presence and connect with their target audience.