JOOM is a well-known international online marketplace that sells cheap, Chinese-made goods. It primarily focuses on Europe, has offices in Moscow, California, Shenzhen, Hong Kong, and Luxembourg, and its headquarters in Riga, Latvia. The business was established in 2016 by Ilya Shirokov, Ilya Rubin, and Yuri Ivanov. Since its inception, it has provided high-quality goods to Russia and 100 other nations.  It has been sending all the goods through Joom Logistics, its logistics provider. The core of the entire marketing system, Joom Logistics, is registered in China regarding the registration process.