Basically, we start the tie design process by looking at the flag of the particular country or state for the tie which we will be designing. We’ll try to take elements from the flag design and start rendering a rough concept of the tie in Adobe.
Then, we’ll search for symbols and colors and other inspirational things that are tied to that particular state or country. We’ll use some of those things and render a few more ties.
After some debate, we will edit and create and then edit again the color and designs of the tie.
Some more debating happens and then we’ll choose what we think are the top three and usually select our favorite tie. Sometimes – especially when we can’t decide on just one – we’ll post the renderings on facebook and/or instagram and get opinions from other people. Then, we decide which rendering will be the final design and prepare it to send off to the manufacturer.
Sometimes this is a quick process and other times, it takes seemingly forever!