Here is the list of some popular and most used social media marketing tools, that can be used to leverage your campaign:
HootSuite: This tool is used to search or monitor social media dashboard and to manage the teams
Radian 6: It is an enterprise-level social media management application that can be used to post analytics, listening, research, or campaigns
Sproutsocial: Multiple pages, brands, and searches can be managed through this tool. It can also post analytics, reports, and competitor research along with assigning a task to the team members.
Zendesk: Through this tool, you can collect messages from various platforms in a collaborative manner like e-mails, customer engagement platform, inbox, and others.
TweetDeck: It also helps in managing multiple platforms of social media like LinkedIn, Foursquare, Facebook, and MySpace etc.