Jinx has a very straightforward explanation for why they chose to create a kibble product. They used decades of scientific research that shows how kibble is the simplest and safest way to make sure your dog eats a balanced diet. Not only is it super cost-effective, but it’s also incredibly easy to store with a very low risk of spoilage. Plus, kibbles help to promote healthier teeth and gums. It was a unanimous decision for them.