There is no definitive answer for this question as it depends on the specific needs and budget of the small business in question. However, some types of signage may be more affordable and/or better-suited for a small business than others. For example, a simple vinyl banner may be a more cost effective way to advertise than a custom-made sign, and a sign with dimensional lettering may be more eye-catching than a standard print sign. Ultimately, it is important to work with a professional signage company to determine what type of sign is best for a small business.