BrandYourself is a DIY reputation management tool that also offers custom services. It is most effective for a person seeking personal branding at a basic level. The DIY tool is $99 per year. The Headstart Service, which helps you get started with a brand and action plan, is $800 upfront and $20/month after that. The Concierge Service is a “white glove” service that costs about $400 per month.