Honestly, we cannot claim our frames are truly sustainable, as the production, shipping and retail process all require fossil fuel-based materials to be used. We are making major progress in producing frames of 100% biodegradable and recyclable acetate. In 2019 we began introducing this “bio acetate” for the first time, and we are continuously rolling out more colours. You can now filter all of our frames on the webshop to see which of our frames contain biodegradable acetate. Browse here.
Packaging made up 50% of our total environmental footprint in 2017, so it became immediately clear that we had to do better here. We made some major changes, redesigning our cotton tote bags, eyewear cases and cloths. Furthermore, we cut out unnecessary packaging materials and switched to recycled and recyclable materials.
These are our humble design principles for packaging, where protection and functionality take the lead:
Reduce and eliminate all packaging that’s not functional
Re-use and swap single-use for multiple-use packaging
Recycle: find waste or surplus materials from other value chains to feed our packaging, and reduce the material complexity to simplify recycling after use.
Read more about our packaging, here.