H&M has almost 40 million Instagram followers. Forty million. That is, to say the least, a massive platform. You’d think with a platform like that, they’re going to use it to… you know… sell you something. But there’s nothing in this ad that actually is trying to sell you something at all. This ad campaign is about using the H&M platform to amplify the story and meaning behind the Pride Flag, and by extension, the folks connected to Pride.