Financial services and fintech brands all over the world go for a variety of explainer videos that portray their products and services in the best light. Some common types of videos used in the finance industry include company overview videos, product/service explainer videos, demo videos, case study videos, and event videos such as anniversary, launch, or announcement videos. These videos help fintech companies to effectively communicate their message to their target, establish their brand identity, and increase their visibility in the market. Marketing agencies specializing in fintech marketing can help brands identify which type of video best suits their needs and target audience. They can also guide brands in developing the most effective script and messaging and creating engaging visuals that convey their message in an entertaining and informative way.