In September 2018, Instagram launched Affordable Stories. The business profiles that receive approval and set up the Instagram shopping feature can add in each story a sticker product (with color and font customizable). When the customer tap on the product sticker, will be directed to the same product page you would see if you tap on a shopping post within your feed. On this page, the user can see other images of the product taken from your catalog, the details of the product, similar items and a link to your mobil site, in which you can make the purchase. Here’s how it works. Step 1: add your story (video or photos); Step 2: tap on the stickers icon in the upper left corner and select the product option; step 3: add your article (only one for history). As in the posts, you can find any item in your product catalog by typing its name. At this stage, you can also change the color of the sticker; step 4: products tagged in your Stories will be marked by the shopping icon. Users can tap on the icon to view all product details, just like for posts. By tapping on a product, they will be directed to a page. Instagram’s Explore tab is a powerful tool visited every day by 200 million visitors who, looking for new content and interesting insights, browse the thematic channels that the Instagram algorithm edited for them.