Well, that depends on the month. Our Perfume of the Month is selected by our in-house experts every month. Essentially it is our suggestion for that month, and we don't just pick any perfume. Instead, we curate our selection based on the specific month, taking into account new releases, the season and its celebrations. We announce the Perfume of the Month on our social channels and in our monthly newsletters. So remember to subscribe and follow! The Perfume of the Month is automatically sent to you if you forget to make your own choice.