A business can measure the success of its lead generation efforts by tracking metrics such as: Lead Conversion Rate: The percentage of leads that convert into customers. Cost Per Lead: The total cost of generating leads divided by the number of leads. Return on Investment (ROI): The financial return compared to the cost of lead generation campaigns. Time to Conversion: How long it takes a lead to become a customer. These metrics help a business determine the effectiveness and efficiency of its lead generation strategies.