Offsetting emissions can be a contentious issue. Some critics argue that it lets businesses off the hook to continue generating emissions while greenwashing their image. Another is that projects that generate carbon credits cannot be trusted, and their impacts are often inflated or made up.  Offsetting remains a possible solution to push companies to do more; as in all things that touch on the topic of sustainability, the possibilities of using it for pure marketing purposes are many; the important thing is to turn to clean and third-party verified companies.