Account Based Marketing or ABM is a holistic approach that covers and concentrates resources on a set of target accounts. It is more than just lead generation. It markets to the existing customers account and encourages upselling and cross-selling to get the best value from these accounts. ABM has become an essential tool in the field of marketing. It supports marketing in a more personalized and more effective manner. The Email Marketing Specialists that hold an experience in the ABM approach add a plus point for the organization as they can help create more personalized and friendly emails and get the most out of the existing accounts and followers.