Companies typically conduct consumer research to make better products and services, improve packaging designs, or launch more effective marketing campaigns.
For example, a company may want to test the usability of a product or see how consumers feel about a certain experience.
Some studies may involve taste tests, while others may simply ask consumers to interact with a product or device. Truth be told, there are many different ways to conduct consumer studies.
It can feel great participating in a study. You can get paid to participate in research while also giving valuable feedback to help make better products.