Budget optimization is a smart strategy to manage daily budgets effectively while staying within the monthly budget limit. It allows for dynamic adjustments based on anticipated traffic and ROI, ensuring optimal results for ad campaigns.How it WorksThe core principle of budget optimization is to cap the total monthly spending while allowing daily fluctuations. For example, if the daily budget is 100 EUR, the monthly cap would be 3000 EUR. Some days might exceed the daily limit, while others will spend less, maintaining balance.Practical Examples:Stop/Start Campaign:Campaign started on 3rd with 100 EUR daily budget. Paused after 7 days, restarted on 25th until the 30th day. Expected total monthly budget: 8 days *100 euro +6 days * 100 euro = 1300eurBudget Increase:Campaign began with 100 EUR daily budget, increased to 200 EUR on the 10th. Expected total monthly budget:  10 days * 100 eur + 20 days * 200 eur = 5000 EUR (considered lower value for the 10th).Budget Decrease:Campaign started with 100 EUR daily budget, decreased to 10 EUR on the 15th. Expected total monthly budget: 14 days * 100 euro + 16 days * 10 eur = 1560 EUR (considered lower value for the 15th).Benefits:Improved Efficiency: Optimize spending during high ROI periods.Flexibility: Adjust budgets based on campaign performance.Meeting Goals: Allocate budgets strategically for specific objectives.Better Resource Utilization: Maximize ROI from advertising budgets.Budget optimization empowers advertisers to achieve better results and cost-efficiency. By dynamically managing daily budgets, advertisers can adapt to market dynamics and drive success in their ad campaigns, maximizing returns on investment.