As it turns out, there are actually several reasons for butterflies’ amazing colors. The first is that it gives them a good way to hide from predators. The butterfly’s bright coloring can mimic the same vibrant colors of the flowers and plants in nature that they gravitate toward, making them hard to spot to predators. Their bright colors also make the butterfly more appealing to other forms of their species to help them secure a mate. Turns out that the colors will also help provide warmth to the butterfly as well.