Using SEO in addition to Google Ads is a powerful strategy for driving traffic to your website. While SEO is a long-term strategy for improving your website's visibility in search results, Google Ads can quickly drive targeted traffic to your site. By combining both strategies, you can attract more people who are at different stages of their shopping journey, from those who are actively looking to buy, to those who are just beginning their research. This increases your chances of making sales and growing your business.