The user funnel should be taken into account when analyzing search intent. People search in a variety of ways, which reveals the course of action they wish to take. Awareness: Searching for information and trying to educate oneself on a certain subject. This could be a word that, for instance, covers "how to..." Consideration: When a member of your target market is looking for more details about a good or service. They may be comparing businesses even though they are not yet prepared to buy. They are either conducting a commercial or navigational search. Conversion - These keywords will clearly demonstrate the user's goal as they are likely, to begin with, "buy," for instance, and they will be searching for your product or service sites to access in order to make a purchase or sign up for a service. They are searching for a transactional goal.