“Purchases with meaning are a great way to show a friend that they are special to you," says Marim Naficy, founder and co-CEO of Minted. "In particular, gifts that can be personalized are super unique—customization provides a special connection to the recipient.” She also advises that gift buyers “think about their recipient’s favorite memories—a vacation, pet, favorite place to travel” and adds that “places that have been especially meaningful to their friendship can also serve as useful gifting inspiration.” Think about what matters to your friend the most, what they enjoy, and what their favorite memories of your friendship might be as you select a gift.