The small town of Pamukkale is at the foot of the travertines, across the main road. There are small hotels and pensions there that cater to the many overnight travellers who are passing through the area, purely to visit the site. Don't expect a typical Turkish small town. This is a place catering to travellers. On our most recent visit, we only found one place serving Turkish food. At the time, there were many Chinese travellers in Turkey and so there was an abundance of Chinese restaurants around the main street in Pamukkale town.