There are broadly 2 types of gamification.
1. Indirect Gamification - Where branded games and gamification techniques (challenges, points etc) are used to get people to spend more time on platforms / services.
2.  Direct Gamification - People can unlock new games or attempts to win in those games, by performing high value actions eg making a transaction.
At Flarie we can build concepts for both Indirect and Direct Gamification.
See Indirect Gamification case for Klarna.
See Direct Gamificaiton case for INGO.