Compared to other marketing channels, paid search definitely does work. According to data from Wordstream, the average conversion rate in Google Ads across all industries is 3.75%.
Considering there are 3.5 billion searches per day in Google, that means over 131 million conversions are happening daily through this strategy.
The strategy for this is pretty simple:
Gain exposure with people looking for your products and services in your target markets.
Generate more conversions at a higher ROI than your other programs
Get higher e-commerce sales growth, or
Increase lead generation