There are many things that can effect a websites loading time, one of the main, often overlooked, factors we see affecting the speed is the amount of data that is being transferred between the website host server and the users web browser. Fixing this can have an immediate impact, and the biggest culprit are large images files. We recommend optimising your website's images with a few techniques; use a free online program Squoosh , scale the image to an appropriate size for the screen and save them as a .jpg or .jpeg file if you don't need them to have a transparent background. Email us for more advice