MoEngage leverages powerful visual elements that keep customers engaged the moment they open your app and continue to engage them throughout their journey. With MoEngage Push Amplification, you can reach customers who would otherwise be left out and see an immediate uplift in retention rates. The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to FCM/APNS and delivers notifications directly to customers’ devices, circumventing the challenges of typical push notification.