When administering consumer surveys, consider using one of the following evaluation methods to make the most of your data.
Customer satisfaction (CSAT): This metric measures consumer satisfaction with a company’s products, services, or experiences. It uses rating scales to quantify satisfaction, so companies can improve their products and services as needed.
Net Promoter Score (NPS): NPS allows companies to measure customer loyalty by asking consumers to rank the likelihood that they would recommend a product or service on a scale of 1–10.
Product evaluation: Product evaluation questions gather consumers’ reactions to aspects of a product — including its features, benefits, use cases, etc. This method is often used during product development.
Market research: Market research questions are administered broadly to help analyze the market so companies can better position their products and services. This research can include audience segmentation, demand forecasting, current competition, and more.
Brand perception: Brand perception research assesses brand awareness, consumer attitudes, and brand trust. Companies can then reevaluate and adjust market strategies in response to this feedback.
Demographic surveys: Demographic data includes information like a consumer's age, gender, income, education level, and occupation. Companies can use this data to tailor marketing strategies to their target consumers.