Online marketplaces account for more than half of all online retail sales. Still, they're less understood and easily embraced by businesses than traditional online stores. It’s perhaps because marketplaces seem more complex from the outset and because there are so many different types: global or local, goods or services, B2B or B2C, own-brand or third-party goods, and everything in between. Each type of eCommerce platform has its own audience, focus, advantages, and disadvantages. However, multiple and significant benefits are available in all the different types of e-marketplaces. More customers and sales channels, scalability, and the ability to quickly start selling are a game-changer for those selling products or services.