The first franchise was in 1731 when Benjamin Franklin entered an agreement with Thomas Whitmarsh in Philadelphia. Though they termed their agreement a 'co-partnership' - as the word 'franchising' hadn't been invented yet, the agreement terms looked suspiciously like a franchise for sale Philadelphia, where they negotiated branding and disbursement rights. Whitmarsh would be given the rights to print Franklin's works in exchange for buying his printing materials exclusively from Franklin. Later, Benjamin Franklin would enter franchising agreements with several vendors.