Before you are likely to embark on our evergreen content plan, first you need to know why it matters to you and how you’ll benefit. The rebranded Google Discover uses topic headers to categorize feed results, favoring evergreen content, as opposed to only fresh content. Higher Visibility: A new Topic layer is now rolled into the Knowledge Graph, helping Google to surface evergreen content suggestions for users whose interests align with a particular topic. Showing up in Google Discover: The inclusion of evergreen content in addition to fresh content, indicates a key shift in how Google is thinking about its feed. This means that an increasing percentage of traditional search content will show up in the feed content replacing other content types. Cost Effective Content: When it comes to content that continually pays off, let’s say we attribute a per-piece value of one written page at $4 per week. An evergreen article will earn that $4 every week during every month and year for the foreseeable future or $208 a year with unlimited growth potential. In contrast, a quick-decay news article may find its weekly repeat value dropping till it reaches zero. Continually Generates Leads: When your content has a sufficiently high rank and page authority, search engines are more likely to determine it is something ephemeral and timely. Content that endures in value provides sites with a dependable and consistent means of generating traffic over time. Reduces content curation headaches by naturally increasing return on investment (ROI).