JBL and Bose both have the same purpose of providing excellent audio, but they each provide a different experience depending on your needs. If you need something loud with deep bass production JBL is better for this. However, if you want to use speakers that produce audiophile-quality sound without a strong low-end presence then go with Bose because it has less resonance in higher frequencies than other models like JBL's Pulse 3 or UE Boom 2 Bluetooth Speakers do (Jensen). Both speakers are aesthetically pleasing (although that’s probably subjective).