The company's name, "Hublot," is French for "porthole." Hublot is a luxury watch brand founded in 1980 by Carlo Crocco. The manufacturer is known for their innovative designs that keep pace with current trends. Hublot has enjoyed a close relationship with soccer since 2008. They are the official timekeeper of the FIFA World Cup and UEFA European Championship for men's and women's soccer. The manufacturer is also involved in the UEFA Champions League and the Europa League.