“Start-up Of You” talks about how one should manage his career as though it were a start-up. The author feels that the best way to survive in a fast-paced industry is to think like an entrepreneur. Inculcating the ability to take intelligent risks, adapt to change, network, and look out for opportunities are some of the qualities of an entrepreneur that one can adopt. The author says that the best investment one can make is on oneself. Going beyond your passion, exploring the realities of the market, making various plans until you reach your goal, and developing a competitive advantage will surely help transform your career.