Trade fairs offer procurement professionals several benefits, including the opportunity to explore new products and market developments efficiently. They also provide a platform to meet potential suppliers and maintain relationships with existing ones. However, when visiting trade fairs, procurement professionals should be mindful of the importance of preparation. Preparation is key, comprising around 80% of the process. This involves planning whom to visit, making appointments in advance, and ensuring that suppliers have allocated time to meet with you. Having a clear agenda and route, perhaps even printing out a floor map in advance, can help streamline the experience. Additionally, scheduling networking sessions and client meetings beforehand ensures that everyone is prepared and available at the designated times. By prioritizing preparation, procurement professionals can maximize the value gained from attending trade fairs and optimize their interactions with exhibitors.