"Riverdale" is set in modern times. The TV show takes place in the contemporary era, featuring current technology, fashion, and cultural references.
While the original Archie Comics were introduced in the 1940s and have continued for decades, "Riverdale" reimagines the characters and the town of Riverdale in a modern-day setting. This shift allows the show to explore current issues and appeal to a contemporary audience while still retaining the essence of the classic Archie characters.
By setting the show in the present day, "Riverdale" is able to address relevant themes, such as social media, technology, and the challenges faced by today's teenagers. The modern setting also allows for creative storytelling and the incorporation of contemporary elements that resonate with viewers in the 21st century.