We are focused on the development of plastic-free packaging and using sustainable raw materials. We aim to use more ecological materials and have a lower carbon footprint in the packaging materials. Additionally, there is a focus on lowering the environmental impact of Rapala’s production facilities such as by reducing the amount of volatile organic compounds (VOCs) and carbon dioxide (CO2) generated. Beyond those aforementioned efforts there is a spotlight on finding more opportunities for recycling opportunities for our production side streams and byproducts. Optimizing the logistical network is also a critical theme. On top of these things, Rapala VMC is committed to being one of the first fishing tackle brands to put a lot of effort on education and communicating about sustainability – internally and externally.
We are also working on the social and economic aspects. Our target is to update our sustainability report during 2022 to meet the upcoming legal requirements. We also want to make sure that all the team members working in Rapala VMC enjoy their work environment and feel that they are being treated equally regardless of their backgrounds. To do this, we have many internal projects going on.