Unfortunately, not everyone is allowed to build a TikTok shop to display and sell products directly from their profile. Currently, this feature is only available to sellers in certain countries who meet certain requirements.
If you don’t qualify for TikTok Seller Center, don’t worry! There are other ways to sell your products on TikTok. You can easily add product links to your ads and videos to direct users to your ecommerce site so they can browse and buy without leaving the app. You can also drive traffic by using a link in bio tool.
Be sure to read our guide on setting up a TikTok shop for more information and guidelines on who can open a store on TikTok.