The Sephora Beauty Insider program allows you to earn points for your purchases that can be used toward deluxe samples and other products. In addition, Beauty Insiders receive a free birthday gift and free in-store beauty classes. Members that spend more than $350 per year are designated as VIBs and earn one free custom makeover as well as exclusive seasonal savings. Spending $1,000 or more per year makes you a VIB Rouge member, with unlimited custom makeovers and access to exclusive sales and events.