It’s more important now than ever for event planners to learn how to create a virtual event. If you’re looking at organising one, here are some steps you can consider organising a successful online event:  Define your audience Define your event objectives Establish the virtual event format and ideal timing Choose your speakers and moderators Draft the event sequence or script and brief speakers Find the right platform Plan the event experience Develop and distribute marketing materials Expect and prepare for technical challenges Nail the event experience by engaging participants Keep your attendees engaged post-event Measure results Upload the virtual event recording on your website or social media