Well thought out title that contains your keywords (but isn’t key word stuffed). 2. Nice long description that contains your keywords, and variations of your key words (again, don’t keyword stuff). If there’s relevant information elsewhere like on your blog then link to it. 3. Compelling thumbnail that accurately represents your video contents, and stands out from the other search result thumbnails. 4. Your video category is set correctly. 5. You are using optimised tags. 6. Have added accurate subtitles/closed captions to your video