The professional countertop blender arrives from the leading and stand-ahead company that collaborates with its sister concern. In the mid-’90s, the company emerged as a start-up in distributing and selling kitchen products small scale. The Euro-pro operating LLC Shark Ninja owns the label as the manufacturer and marketing franchise for the products. Though US-based, the company draws its products manufactured under the Chinese collaboration. Shark is known for producing vacuums and similar devices. It focuses on marketing vacuum cleaners and household devices. Eureka, i-ROBOT, Dyson, Electrolux are few contemporary competitors focusing on the enriched promotion of products.