If you need to come up with a unique video style, first think of your company’s characteristics, such as mission, vision, etc. Take into account branding, and try to figure out how you can move from there visually wise. Think about what you want to see in a video, what the general mood of a video should be, etc. This will help you to understand which animation forms, visual tools, and types of animation techniques to use. On the other hand, don’t forget to also evaluate resource limitations because different animation styles and types require different budgets and timelines.