A luxury watch is a watch that is, by definition, difficult to obtain. Whether due to cost, availability, or both, luxury watches are exclusive and are more pieces of art than they are time-telling devices. These watches are owned as heirlooms, mementos, or status symbols, and are often only sold through specific dealers. Examples of luxury brands are Rolex, Omega, Audemars Piguet, Vacheron Contstantin, Breguet, Jaeger-LeCoultre, and A. Lange & Sohne.