A few years ago, Dime Beauty partnered with some very popular beauty influencers to help promote their products. This is fairly common nowadays as it's hard to stand out, especially in the clean beauty space. Apparently, in one of the sponsored reviews, a major beauty influencer pretended to apply the product on her face while wearing a full face of makeup, and made false claims about the products. Dime was open about the fact that they weren't thrilled about this. While the controversy has passed, Dime Beauty seems to have handled it well and was clear they aren't interested in fake reviews.