The answer is both can be good for your business, however, they each have their own benefits. The main difference between the two is that search engine optimization (SEO for short) yields organic traffic whereas PPC yields paid traffic. Organic traffic means free traffic. When a consumer uses a search engine like Google or Bing to perform a search, results will appear organically. The order of the results is determined is by each site’s SEO rank. For each keyword a consumer uses to perform a search, there are rankings for all of the possible results. The higher the rank, the higher on the search engine result pages your site will appear. In order to achieve a high SEO rank, you must have a great SEO strategy paired with time and patience.
We know that it is extremely difficult to rank at the top of the search engine results for every keyword consumers are using to perform searches related to your business. This is where PPC can become extremely helpful. PPC ads can help you keep up with changing search algorithms and consumer search behaviors. PPC ads do this by allowing your business to appear as the top result of a search engine results page, even above the highest ranking organic results. With incredible ad placement and cost-effectiveness, PPC is a great compliment to any business’s SEO efforts. Our talented pay-per-click and search engine optimization experts can help you gain the edge over your competition and start accessing more of your target audience today!