We see a lot of businesses creating PPC campaigns and directing visitors to their homepage. This is usually a bad idea because it leaves the user searching your website for the information they asked the search engine for in the first place. If someone clicks your ad which describes a product or service you offer, your ads must take them to a relevant page on your website to have the best chance of converting. Ideally it loads quickly, provides relevant content, and has a clear call to action such as a form to submit an enquiry, request a quote, download a brochure, purchase a product etc. Our experts will help create compelling landing pages designed to turn your visitors into customers.