Not necessarily. It will mostly depend on what kind of business you operate, what you sell, and who you sell to. List brokers usually work best for companies that need to engage in direct marketing techniques, like B2B companies, and those that can’t rely on organic traffic alone to fill up their sales funnels. List brokers also help companies generate leads they can contact immediately, making them perfect for companies that engage in regular cold calling or cold emailing to generate sales.