Blogging has come forth as one of the most profitable businesses in recent times because the exposure of users to online activity has increased. Thus blogging has become a successful business and users also follow the blogs to get information on various topics. Even websites dedicate a section for blogs because the latter can attract traffic to their website and increase their conversion rates. Even e-commerce websites have started using blogs as an effective way to promote information about their products to their prospects and existing users. Hence, blogging has become a profitable business option for several bloggers and many have resorted to considering blogging as a full-time profession to earn a respectable livelihood. Blogging also remains a source of side income for many bloggers. The future of women bloggers on Instagram in India is bright in India because several users follow the content that they promote. Hence, companies do employ the services of such bloggers to promote their services on social media networking channels.