The entire reason for sending a win-back email is to provide some offer or added value that will encourage previously loyal and interested customers or subscribers to re-engage with your brand’s offerings or content. One of the best ways to do this is to simply offer them a substantial and unique discount.
Don’t stop here – it’s also important to remind them about all of the reasons why they should keep coming back to your store, and this kind of email should also offer a discount in order to maximize its impact. Finally, the last chance win-back email with an un- or re-subscription option could also contain a discount that will tempt customers to return to your store at the last opportunity.