You can apply any discount you have for the web shop, either by following the hyperlink itself and filling up your cart in that tab, or entering the code at checkout, once you’re ready to pay for the items you have collected in your shopping cart.
You should be able to enter the code in the small box just below the product info and price.
If you are unsure why your discount is not working or something else has not worked out, don’t hesitate to contact our Rider Support and they will be happy to set things right for you and get you lined up with a great deal on some new gear!