I approach ideation and problem-solving by using a variety of techniques and approaches. This might involve things like brainstorming, sketching, prototyping, and user testing. I also make use of tools such as design thinking and the Jobs To Be Done (JTBD) model to help me understand the underlying needs and motivations of the user, and to generate ideas that align with those needs. I also try to be open to new ideas and approaches and embrace change and continuous improvement.