In recent years, luxury tequila has grown more popular, leading to increased prices for exclusive brands like Don Julio 1942; on average, you can expect to pay anywhere from $170 to $200 for a 750 mL bottle of Don Julio 1942 (and upwards of $360 for the 1.5L bottle).
Prices are rising throughout the tequila supply chain, from the agave to the glass bottles, and it only makes sense that the sticker price reflects the additional industry costs. In comparison to other popular, top-shelf Añejo tequilas, Don Julio 1942 is actually a more affordable option; it’s not uncommon to spend more than $200 a bottle for high-quality tequila brands.