Open rates and click-through rates are a direct measurement of how many people are opening emails and how many are completing the desired action, if applicable. Improving your click-through and open rates ensures that your client's employees are getting the information they need when they need it.  Here are some ways to improve employee engagement with your next newsletter.  1. Write compelling subject lines 2. Use a visually pleasing newsletter design 3. Segregate your client's email list and create great content specifically for each target audience