No, writing website copy is not easy. Website copywriting is a specialised form of writing that requires knowledge of both the product or service being sold and the needs of website visitors. In addition, website copywriters must be able to write persuasive, interesting, and keyword-rich copy that helps a website rank well in search engines and drive conversions. Keywords must be placed strategically throughout the website copy, so they appear naturally in the text and sound like part of a normal sentence rather than forced or stuffed into the content. However, knowing exactly where and how often to use certain keywords is not always easy—especially if those keywords are too common and difficult to rank for, think: car insurance. This is where good research skills come in handy. As a website copywriter, it’s your job to find out what terms people are searching for online and then work those into the copy; otherwise, you have not delivered, and people don't forget that!