Yes, all the straighteners we sell are 100% genuine, we have been refurbishing and repairing ghd straighteners for over 7 years and we can spot a fake a mile off.Please be aware that since mid 2012 ghd stopped putting the hologram label on the inside of the arm and instead started putting it on the cable, owing to the fact that we put brand new cables on all our straighteners during refurbishment these will not be on the cables.Please note: for our own security prior to dispatch all our straighteners are security marked with our own hologram label, should this be removed any warranty offered will be void.