Our top Prime Day recommendation is for the LG C1 OLED, as this offers incredible image quality and all the gaming features you need at a much lower price than this year's brighter but otherwise similar LG C2 OLED. In the UK, we're already seeing a 35 percent drop to £1099, while in the US the TV costs $1096.99 after a 27 percent discount. Elsewhere, we'll be on the lookout for deals on cheaper HDMI 2.1 TVs, as these offer 120Hz gaming and other useful features that set them apart from other TVs. Bookmark this page too and check it throughout the event - any good 4K TV deals will be added straight to this page.