An email blast is a single email message that is sent to an entire email list, a large segment of that list, or many email lists at the same time.
These emails target most or all contacts in your mailing list, making an email blast a broad reach-out campaign.
Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people use the term ’email campaigns’ to avoid the aggressive feeling associated with the term ’email blast’.
Email blasts are mainly used for sending promotional content and newsletters. At WPBeginner, we use email blasts to promote our premium WordPress plugins and share our helpful tutorials.