There is no one foolproof answer for how to create a PPC strategy that is effective and successful. But developing a great PPC campaign strategy does involve certain preparatory steps in order to focus your efforts on your target audience, build brand awareness, use the most effective creative medium in order to get the most traction from every click and maximize your ROI. Once an effective strategy has been established, the next step is to utilize advanced PPC strategies and analytics to optimize your overall strategy, sales and growth. The creation of attention grabbing ads with a clear call to action will greatly enhance your PPC campaign strategy and its effectiveness.