There’s no doubt the font is one of the most important elements of your logo. Some logos rely on typography alone to get their message across. These are known as logotypes or wordmarks, or even letter logos if they consist of a monogram. Choose a font that reflects your brand identity. While a serif font can give your logo a classic, trustworthy look, sleek sans-serif fonts can look more contemporary. It’s always a good idea to keep things simple. Stick with a clear, crisp font that is easily readable even at smaller sizes. Avoid overly decorative fonts, as they can come across as tacky. A mix of too many fonts is never a good thing, but if you have a logo tagline, you might want to make it in a different font that complements the main font. Don’t miss our list of the top 70+ free fonts.