Grandma Crunch is not a regular breakfast cereal. Instead Grandma Crunch is a high protein snack, which is enjoyed with milk.Specialist ingredients are needed in order for us to achieve our high protein, low carb ratio. Compared to the ingredients used in regular cereal, protein is an expensive ingredient and protein makes up 50%, that's HALF(!), of Grandma Crunch!Let's break it down...Grandma Crunch is available from 60p per bowl making it similar, and often less expensive, compared to many protein alternatives such as protein yoghurts, porridge, protein bars.  We think we're a great addition to the protein snack family!