It is simply a combination of easy-to-find pantry ingredients such as the following: 2 teaspoons cumin 4 tablespoons chili powder 1 1/2 tablespoons paprika 1 teaspoon each: salt, garlic powder, dried onion powder, oregano 1/4 teaspoon black pepper You can also add some cayenne powder to make it spicier. In addition, I recommend keeping this mixture in a spice jar for up to 6 months. This works great for beef or chicken and can be versatile - tweak the ratio according to your preference.