It can seem difficult to justify a new expense when it seems like the status quo is serving your business just fine. However, you can be sure that your competitors aren't happy with the status quo, they are working their hardest to take the entire market. 48% of users believe website design is the #1 factor when judging a business’s credibility. A good portion of how a website is received by a viewer is a modern and usable design which requires a major refresh every few years. While a website with a picture and a phone number, or one thrown up in a few minutes using a website builder may get half the customers to your door, it can never deliver the other half.
Read more about how an outdated website can be much more costly than a new design: 5 Ways Your Old Web Design May Be Costing You Money