Clients do have some input in their keyword strategy, especially when putting together their list of service pages. However, we get your company listed for more than just a handful of keywords. Not only do we target primary keywords from the roofing industry (the same ones everybody else competes for), we also get your business ranking well for numerous secondary keywords. They may be lower volume, but that volume quickly adds up when you're ranking for potentially hundreds of applicable phrases.
This short-term traffic provides some fast initial growth, while your website steadily climbs the ranks for more competitive, high-volume keywords!