Our research found that age and location had the greatest influence on cost, with a 35-year-old in Norwich paying 64% less for a basic policy than someone of the same age living in central London.
That gap increases with age, and we found that a basic policy for a 55-year-old living in central London would cost nearly 78% more than a 55-year-old in Norwich.
But while premiums are heavily influenced by age and region, they’re not the only factors that determine what you pay, and providers will also consider:
Previous medical conditions
If you’ve got a history of illness or poor health, this can increase what you pay. You should also bear in mind that most policies won’t cover pre-existing medical conditions.
Claims history
Previous claims can increase what you pay as there’s a greater risk of you making further claims.
The level of cover you choose
The more comprehensive the policy, the more you’re likely to pay. For example, complete cancer care with access to the latest treatment will cost more than a policy without it.