If your primary goal is to create a highly customized online store with extensive design options and functionality, Shopify is the better choice. It offers a wide range of themes, apps, and customization capabilities that cater to diverse business needs.Conversely, if you seek a straightforward solution primarily focused on integrating online sales with in-person transactions without requiring extensive customization, Square might suffice. However, its limitations in design flexibility may not meet the needs of businesses looking for a unique online presence.