There are lots of different ways to gather customer and client feedback. The specific method (or methods) that work best for your team will depend on your product and sales strategy, but here are some ideas to get you started:
Customer feedback forms
Customer satisfaction surveys (also known as CSAT surveys)
Net promoter score (NPS) surveys
Customer effort score (CES) surveys
Live chat widgets
Phone calls with clients or customers
In-person meetings with clients or customers
When building online forms and customer experience questionnaires, it’s important to ask respondents the right questions. Avoid open-ended queries and focus only on the questions you really need to answer in order to understand your customers’ pain points. Good feedback forms are short and include multiple-choice answers—so customers can fill out your form faster, and you can standardize and aggregate all the feedback data you receive.