I started in the world of SEO around 8 years ago while I was running a tutoring agency called gobsmacked. That’s when I realized that if I put an actual ad on a classified ad site called Gumtree (aka Britain’s Craigslist) that I would literally make more money. I started to get more returns and conversions when I added more keywords to my actual job titles as well as the description for the service rather the tutoring service.nnAt around the same time, I began looking and running competitor analysis. Although I didn’t realize it at the time, it was by observing different ads and looking at best practice for pictures, the best practice for the style of content and placement for conversion rate optimisation. That I was once again able to spend maybe 14 pounds per month and generate a 500-pound return.nnSo, in a nutshell, that’s how I got started in the world of SEO.