Use and promote trusted content on your social media channels from existing communication and social media toolkits, factsheets, and online resources. These resources include example social media posts, graphics, key messages, and answers to frequently asked questions. Refer to the following resources: CDC COVID-19 Vaccine Social Media Toolkit FDA #VaccineReady Social Media Toolkit HHS “We Can Do This” Campaign Resources Ways Health Departments Can Help Increase COVID-19 Vaccinations Ad Council Community Education Toolkit National Association of Community Health Centers’ COVID-19 Communications Toolkit for Health Centers Post existing HHS social media messages, graphics, and hashtags on your social media accounts, such as: Social Media Messages to Encourage Vaccination Facts about Vaccines Graphic Tailor messages and content and use images that are reflective of your target audience to help increase authenticity and engagement. Strategy in Action: The National Association of Community Health Centers uses its Twitter page to promote its selfie signs and other social media resources. Quickly address COVID-19 vaccine misinformation being spread on social media. Ask local healthcare professionals and organizations to take questions on social media from patients and community members, promote factual information, and debunk false claims being spread online. Provide them with pre-made graphics and talking points to make it easy for them to post quickly and effectively. Post shareable graphics to debunk false claims about the vaccines, leveraging CDC and HHS social media toolkits, CDC COVID-19 Vaccine Myths and Facts, and CDC’s guide to Finding Credible Vaccine Information. Link to credible fact checking resources such as Factcheck.org. Refer to CDC’s Addressing Misinformation and UNICEF’s Vaccine Misinformation Management Field Guide. Strategy in Action: New York City Health System partnered with Coney Island Hospital on a social media campaign, #NYCYouthVaxWeek, to combat misinformation about the COVID-19 vaccine and encourage parents to get their children vaccinated. The Twitter post links to in-depth vaccine information, including where and how to get vaccinated. Encourage people to share their positive vaccination experiences on social media with a photo, selfie, Instagram story, or TikTok video, and to use buttons, badges, Facebook frames, or hashtags like #WeCanDoThis, #SleeveUp, #COVID19Vaccine, or #JuntosSíPodemosUSA. Ask people to share their story of why getting vaccinated is important to them, their families, and what they are most excited about doing once they are fully vaccinated. Strategy in Action: Michigan Department of Health and Human Services launched a Twitter campaign #MIdoseofhope with videos of residents throughout the state sharing why they got vaccinated—from a woman who lost her mother to COVID-19 to teens who want to go to school dances. The videos are in black and white, are closed captioned, and provide information on how to get vaccinated. Promote vaccination site information, pop-up vaccination events, and mobile vaccination locations on your social media channels to encourage people to get vaccinated. Provide location addresses, operation hours, and pre-registration instructions, if required. Ask people to share and re-post. Strategy in Action: The Chicago Department of Public Health posts upcoming pop-up vaccination locations on Twitter with colorful images and pertinent information, including date, time, location, address, and types of vaccines available. Offer social media account takeovers with teen and college-age influencers to reach younger demographics authentically with vaccine information. Strategy in Action: Pima County Health Department in Arizona incentivized youth to create short videos on social media (TikTok, Instagram, YouTube, and Facebook) through the #VaxTruthChallenge to tell their COVID-19 vaccine stories. The challenge was open to 12- to 24-year-olds and promoted through youth organizations, schools, clubs, and mobile vaccination sites. The goal was to create an opportunity for youth to encourage other youth to get vaccinated through social media.