With the major benefits out of the way, the important question is how to develop a brand strategy. Building it by in-house people, especially in the case of a startup or new business is a challenging affair, in such cases, it is strongly advisable to consult or take the services of a brand strategy consulting firm. These firms are experts at their work, they not only help in building brand strategy but also help in formulating a detailed future plan as to what are the projections if the strategy is implemented and how it can be improved.