When it comes to choosing tools to analyse competitors, it’s important that the right ones are used in order to make the analysis an effective and valuable use of your time.  With hundreds of competitor analysis tools out there to use, knowing which ones to choose (depending on the specific niche you’re looking to investigate) and knowing which are going to work best for you and your brand can be difficult. In order to inform businesses that would like to track their competitors, here are three of what Hitsearch believe are some of the best competitor research tools because they offer a great balance of features across multiple channels and types of activity and have combined this with good value for money. Drumroll please…