Consumer’s expectations are high. They’ve rapidly skilled up in the digital space over the past 18 months; they expect a seamless shopping experience as they move their way through their shopper journey, from discovery to purchase, fulfilment to shipments through to returns and refunds.
A consistent, frictionless experience across all platforms, channels and touchpoints is essential. Putting your customer at the very heart of everything you do and understanding their needs will help you attract and retain a loyal band of followers.
A headless commerce approach enables retailers to connect a content management system (CMS), digital experience platform (DXP), progressive web app (PWA) and more, ensuring a consistent flow through the shopper journey. Any of these systems can be swapped out at any time, without affecting essential ecommerce components like checkout and payment security.