While some people use telemarketing and telesales interchangeably, they mean different things. Telesales is the older of the two, focusing on selling products and services over the phone. The idea is to convince the prospect to buy. There are some similarities with telemarketing, but they have different goals.
The idea behind telemarketing is to create new leads and build relationships. They don’t force the sale but instead acknowledge that they can help the customer become more open to the idea of buying. Instead of convincing someone to buy a product, they talk about the product information.
Telemarketers are also responsible for other tasks such as taking surveys for their company. They also conduct market research and generate brand interest. It’s all about building a relationship and nurturing it, increasing the chances of the sale. They also provide feedback and are responsible for offering new promotions directly to customers.
The two roles work hand in hand. Telemarketing helps ease potential customers into the product or service whilst telesales convince them to make the purchase.