We take privacy and data security very seriously, firmly believing that people’s personal data should be handled responsibly. We embrace the principles of the world’s most comprehensive privacy law (GDPR), and have incorporated them into our global operations, as well as complying with and abiding by applicable local market privacy and security obligations. Our approach enables us to have a global privacy framework, giving everyone participating in our research a consistent experience – from how we run our surveys to the rights people have with regards to their data. We are enthusiastic about citizens controlling their data and understanding the benefits, so treat our panel members and their data correctly. In return they share valuable data with us, for more useful purposes. To help us to do what is right, we have key privacy principles, including fairness, transparency and choice. We care how our members might feel about our use of data, and every decision we make about data is another chance to reinforce their trust.