Inbound marketing and content marketing are often used interchangeably, but they’re actually two different marketing strategies, though they both focus on creating valuable content. The easiest way of looking at it is that content marketing is an aspect of inbound marketing.
Inbound marketing targets specific buyer personas and is essentially anything that drives traffic to your website, such as:
SEO keywords
Blogs
Webinars
Infographics
Content marketing specifically focuses on creating useful web content that will appeal to your business’s broad target audience. This drives them to your site where your sales copywriting will hopefully tempt them into buying.
Whether you run a small business in Nashville, TN, or a multi-location corporation, your business needs a strong content strategy as part of your inbound marketing plan.