The short answer is not particularly. But the long answer is that they should be done together. In some instances we get clients that come to us that already have the right keyword targeting, but that are facing some sort of major technical issues that they want us to address. Or vice-versa. So there are instances where you would need one and not the other.  We always asses each client’s specific needs and tailor our approach to fit, looking for the fastest and most effective route to ROI four our clients.