This feature enables you to send an alternate automated SMS response to messages received outside business hours or during holidays. Use this feature if you want subscribers to receive a different auto-reply message during after hours and holidays, after texting your trigger SMS keyword. 1. You can set business hours and days off. 2. Set up the automated response message to go out during holidays. 3. Holidays can be set dynamically by choosing a date range.  Setup is very easy: Go to Keywords > Auto-Reply Messages Pick a Keyword Click the “After Hours and Holidays” tab Set up your hours and the auto-reply Click SET Outside working hours, the auto-reply will be sent instead of the "Main Auto-Reply Message" or the "Alternative Auto-Reply Message For Existing Subscribers" On dates added as Holidays, the auto-reply will be sent instead of the "Main Auto-Reply Message" or the "Alternative Auto-Reply Message For Existing Subscribers" - The text messaging will send a customizable text message if business is OFF HOURS (closed) or during holidays. - Perfect for ZipWhip clients looking for an alternative, as the company is closing down this year. - Support for short URL, data tags, emoji and long SMS.