The reputation of the business is a crucial factor to consider before making a purchase. Conducting online searches on review sites and media outlets can provide insights into any red flags or negative information that may affect the company’s reputation and financial stability. It is important to verify that the business has the necessary licenses and permits to operate legally. Ensuring that all required filings for business licenses are up-to-date helps mitigate the risk of interruption or potential fines from federal, state, or local agencies. The reputation and compliance of the business are key indicators of its overall health and viability.