Hi!
This is Julie, the Founder of Fourth House Vintage.
I have always been naturally drawn to astrology, so when I started my own business, I knew I wanted that to play a foundational element into the theme and representation of my brand.
In astrology, the fourth house usually represents home and family.
When I look for vintage items, I try to picture their story, their adventures, and how I can continue their journey into other people’s wardrobe in the name of Fourth House Vintage.
The branding reflects this astrological symbolism embellished in the colours and stripes of Jupiter, as well as Jupiter’s astrological symbol that resembles the number 4 (what a coincidence!). Originally, the 4th house is ruled by Cancer - and Cancer is ruled by the moon. This is where the crescent shape comes from.
Hope this makes sense to you guys