My Main Street is a $15-million investment to foster the stabilization and revitalization of main streets across southern Ontario. The program will offer streamlined direct-to-business supports and complementary programming for community projects that will encourage growth and economic prosperity. There are two streams for the program: Business Sustainability:  The My Main Street Business Sustainability stream will provide non-repayable contributions for businesses located on main streets across southern Ontario that provide a business case on how the funding will strengthen their existing capacity and support growth. Funding will be made available to businesses that employ between 1 and 50 staff, have demonstrated revenue growth, and provide a business case on how the funding will strengthen their existing capacity and support their growth. Applications open February 22, 2024 and close March 31, 2024.  Community Activator:  The My Main Street Community Activator stream will support local, high-impact placemaking projects including events and festivals, community enhancements, and streetscape improvements designed to draw visitors and increase local vibrancy. Funding will be allocated to provide non-repayable contributions up to $250,000 to support community not-for-profit projects. Applications open February 22, 2024 and close March 31, 2024.  Learn More