KCM is not designed to increase the SEO on your website. In order to be shown at the very top and benefit from SEO efforts, your content must be unique. We’ve read mixed reports on whether or not Google ‘penalizes’ those with duplicative content, which is what KCM provides. However, this is one of the reasons we host the content for you on our own website. If you want to put the content on your own site because SEO is not a goal for you and you want to provide valuable information to the people already getting to your website from other places, you can do that. And if you are focusing on SEO and want to ensure you are not penalized at all, you don’t have to put the content on your site. Or you can use our post as a foundation and customize it or localize it so that it’s now unique and no longer duplicative.