Our review system is focused on protecting your online reputation.  If a customer uses one of our tools and does one, two, or three-star review ReviewMOXY provides a form for the customer to send you the issue or experience they had instead of showing the review link.  This lets the customer "Vent" and gives you the opportunity to address their concerns and hopefully rectify the situation.
In many cases, a person getting a response right away from the owner or manager is impressed with the customer service and comes back to do a positive review based on your customer service.  Without the system, you most likely would not know there was an issue until you got a bad review online.