To bring in more revenue for your business, you need to know how to connect with your customers. Knowing where your target audience is can help you deliver quality content at the right time and in the right format. It is essential to know where your demographics spend most of their time and how to target them accordingly. Creating a customer persona is the first step towards defining your ideal customer. The characteristics of your ideal customers will vary depending on a myriad of factors. For instance, the age, income, location, and pain points that they experience are some of the highlights that should be included in your customer persona. If you have not yet defined your customer persona you can assess your existing data, create surveys and engage with your sales and support team to understand your target audience better. Once you have established a well-defined customer persona, you will be able to determine the appropriate device to target a specific demographic. Below are some demographic data based on major device usage. Radio- This device reaches more people as a form of digital media with consistent engagement across age groups. Television- While TVs are found in the majority of households, the rise of live streaming has affected traditional television services. If your target audience is older people who are closer to retirement age, then it is the best device to use. Computers- There has been a significant increase in the number of internet users. People generally engage in blog posts, and video content and do search engine marketing on their computers. Smartphones- Almost every adult owns a smartphone. They are useful for effective digital and search engine optimization.