To successfully run a handcrafted soap business, be aware of what you can offer that customers can't simply get from the corner store in their neighborhood. They want unique, handmade, top-quality soap, not anything generic! This is why it's crucial for you to build a strong, memorable brand. You need a name and logo that help represent your value, and you should ensure that you produce a high-quality product that customers will want to purchase again and again. Relationships are also vital in this industry, so stay on top of customer service and always do your best to provide an exceptional experience.