Companies use microsites as a platform for potential customers to discover their brand and perform a given action. That action can range anywhere from simply reading the content to registering for email newsletters or making a purchase. While a microsite can share brand components with the parent site (such as logo design, color schemes, typefaces etc.), you may also choose to change these to make the microsite stand out or communicate a distinct message. Many companies turn to microsites to provide information about a certain product, service, or new technology. For example, a carmaker might unveil a microsite for a new model. Or a party goods site or events hall might launch a site for a certain holiday (Halloween, Christmas) or special event (the Super Bowl). And with the rising prevalence of as pay per click (PPC) advertising, microsites may carry specific, contextual ads or keyword-rich content with the intent of boosting SEO ranking. Wix has tons of resources for building your microsite. You can start here: The Complete Guide to Creating Your Site 10 of the Most Common Type of Websites