An Ethical brand can be described as a company or organisation whose products and services are in line with being responsible and morally correct, take into consideration the impact on people, animals and the environment and contribute to society and community in a sustainable way. At Beej we integrate ethical practices at every stage of our business from start to finish. We are mindful of the materials we work with, emphasising on research and innovation to bring our consumers products that are eco-conscious. Additionally our partnerships reflect our values and enable us to source from responsible suppliers who carefully manage their impact. We also capitalise on workmanship and craft and our Artisans are the backbone of the brand and are rightly compensated for their conscientious work. Beej is also working on building a community that brings about an awareness in the space of climate change, innovative solutions and alternatives and sustainable products and lifestyle. Conscious Reset is a platform we have designed to introduce our community to people, ideas and brands that are bringing sustainable living and consumption to the forefront. One idea at a time.