Some marketing platforms like Facebook, TikTok, Linkedin and Google provide a feature called Custom Audiences. This features allows a list of encrypted emails addresses to be uploaded to the platform and matched to users on these platform. You can then target the matched users with an advertisement via this platform. We may use this feature via our own branded pages or upload an audience to a brand we work with platform account. Your data may be included within a custom audience but the data will not be shared directly with the advertiser and we will load the data directly to the platform of choice in an encrypted manner, we will control the usage of the data and ensure it is deleted. Your data may be included in a custom audience, as you have received or engaged with an email we have sent on the behalf of that brand or you are deemed a relevant potential customer.