There are three types of links that are vital for your website and boost Your search engine ranking- 1. Inbound Links These are the incoming hyperlinks that are coming to your website from other web pages. You can create great backlinks with the help of relevant and valuable content that generates user interest. Also, you can create backlinks from high authority domains and influencers in your industry; you can approach them to link to your site. 2. Outbound Links Outbound links are also known as external links that point to some other web pages from your site. When you build an outbound link to a trusted website, it will offer genuine value to your visitors. And also help boost the authority of your site. 3. Internal Links Internal links are the hyperlinks that link one page on your website to another page following the same domain. Generally, internal links bring your user to identify the related content on your website. It is a great strategy to keep your visitors staying longer on your website.