Pain is subjective too. Everyone has different pain tolerance. But we’re not going to deceive you — it hurts. Perhaps not so much. Some have related it to a “hot scratching sensation.” But if it hurts the bad people wouldn’t come back for tattoo again and again after tattoo. Most of us don’t get into discomfort, but here and there the elegance of the tattoo and the dignity associated with wearing it far outweighs a little pin-stick.