Back in 2002, Texas transformed (or using a big fancy word, deregulated) the way electricity is delivered to consumers in about 85% of the state. Deregulation separated the electricity generators (power plants), the distributors (TDUs or TDSPs) and the retail electric providers (REPs). Pogo Energy is a pay-as-you-go REP that participates in virtually all of the deregulated electricity markets in Texas.