Speakers: George Meressa, CEO and Founder at Clear Ads | Maxim Gennari, Senior Advertising Specialist, Clear Ads To see continued growth, brands must build a full-funnel advertising strategy that focuses on attracting new-to-brand customers and expanding their customer reach. So many brands focus all their efforts on campaigns that drive purchase and intent, but there is a limit to what they can achieve by only focusing on converting current demand into a sale. Brands should also build campaigns that create demand by driving awareness and consideration. In this session, we will discuss what a full-funnel strategy looks like and where brands should invest their budget, time and resources.