When setting up a paid Facebook Ad, there are a lot of boxes you need to check, such as targeting the right people, getting the image dimensions to scale, running the correct type of ad, and much more. It can be a little confusing. First, you will need to determine the most appropriate editor in Facebook to create your ad, namely the Ads Manager and the Power Editor. Next up, you need to choose an objective. Facebook's Ads Manager is designed with your campaign objective in mind. Next, it's time to choose your audience. Suppose you are starting out with paid advertising on Facebook. In that case, you'll probably have to experiment with several different targeting options until you reach an audience that gets you the results you want. Lastly, set your budget. Facebook offers advertisers the option to either set a daily or lifetime budget.