There are hardly any limits due to the focus on integration.
Tracking data from Google Ads or Facebook Ads, for example, is often integrated into the Sales Cloud. The development of marketing automation campaigns (also known as nurturing campaigns) or the history of webinar participations are also frequently available for sales via additional modules in the Sales Cloud.
ERP data (e.g., contracts and invoices), service data (e.g., support tickets and damage reports) and external data (e.g., MDM, ESG and AML) can also be imported.
The advantages are obvious: if the sales reps, i.e. sales employees, see the details on the development of the interest chronologically and neatly processed in the Sales Cloud, the conversations and offers can be better aligned with this. As a result, the offers are better suited to the respective interest and the probability of closing a deal increases significantly.
Marini Integration Platform
Standard-Connectors