{"1":"To use Product Search Ads effectively, it's important to understand your business goals, the ads' performance data and the optimisation strategy most relevant to those goals. Here's a guide on how to optimise Product Search Ads based on your business goals.To increase exposureMonitor these metrics for your Product Search Ads: Impressions and Clicks rather than Conversions from shoppersMonitor impressions and clicks at keyword and product levelsClick-Through-Rate (CTR) which measures your ads' effectiveness in driving shoppers to click on your ads and view your product detail pages Keywords that are relevant to the advertised product tend to have higher CTRKeywords with high CTR are more likely to have a higher ad quality score and better ad ranking which can enhance impressions Monitor CTR at keyword levelHow to optimise your Product Search Ads if increasing exposure is your goal:For products that have not met the desired impressions levelSwitch to broad match if you are using exact match Add new keywords with broad match Increase bid price for keywords with both good impressions and CTR, if there is room to improve their ad rankings If you are on a limited budget, stop or lower bid price for keywords with both low impressions and CTR To increase salesMonitor these metrics for your Product Search Ads:GMV to see the sales revenue from your ads Monitor GMV at keyword and product levelsROAS to understand which keywords are bringing revenue effectively per dollar spent on advertisingMonitor ROAS at keyword level﻿﻿﻿How to optimise your Product Search Ads if sales growth is your goal:Increase bid price for keywords with good GMV if there is room to improve their ad rankingsSwitch from exact to broad match for keywords with good GMV If you are on a limited budget, stop keywords with low ROAS which bring less revenue per advertising dollar spentOptimise your manual bids automatically by turning \"Enhanced Bid Price\" on to maximise your sales while maintaining your ad spend. \"Enhanced Bid Price\" allows our system to automatically increase your manual bids by 50% when ad clicks are more likely to generate sales and decrease your manual bids by 50% when ad clicks are less likely to generate sales.For more information about \"Enhanced Bid Price\", click here.Please note that this feature is currently in Beta mode and not available to all users\ \ \ \ \ Optimise manual keyword bid prices automatically on campaign days (e.g. 11.11, 12.12, Payday, etc.) to ensure that your ads remain competitive and are displayed to shoppers throughout the dayGo to Shop Level Settings \ \ \ \ \ Click \"Turn On\" for \"Campaign Day Bid Price Optimisation\" SettingNote that this setting will also apply for your Discovery AdsFor more information on this setting, click here\"Campaign Day Bid Price Optimisation\" setting is currently unavailable in Mexico and Brazil. If products continue to have low GMV despite ad optimisation at keyword level:For advertised products that are low-priced, re-allocate advertising budget for higher-priced products that sell well Update product detail page with an attractive title, pictures and descriptions, and ensure that your price is competitiveFor products that are not low-priced, if GMV does not improve after enhancing your product detail page and lowering your price, re-allocate advertising budget to other higher-priced products that sell wellTo increase profitMonitor this metric for your Product Search Ads:Advertising Cost of Sales (ACOS) at keyword level to understand the percentage of cost that comes from advertising for each keyword. Check that your ACOS is lower than your product's profit margin to ensure that you are profiting from advertisingFor example, if product A is sold at RM10 and your product cost is RM4, your profit margin is 60%, your keyword ACOS should be lower than 60%How to optimise your Product Search Ads if increasing profit is your goal:For keywords with lower ACOSConsider increasing bid price for these keywords if there is room to improve their ad rankingsFor keywords with higher ACOSLower bid price carefully to reduce cost-per-click while monitoring impression and clicks to make sure that they remain stableConsider switching from broad to exact match for keywords, while lowering bid priceIf your advertised products continue to have many keywords with high ACOS even after they have been optimised:Update product detail page with an attractive title, pictures and descriptions, and ensure that your price is competitive, to convert more clicks (which you are charged for) into salesIf your ACOS does not decrease after following the steps above, re-allocate advertising budget to other products that sell well","3":""}