Social media has been a strange place recently, and the use of social platforms understandably changes by generation, but I do think the same principles stand. Firstly be yourself, show your personality, if you’re a deep thinker and fascinated by archaeology, show that, if you love making people laugh, show that, if you’re environmentally conscious, show that. You’re always going to want to work with clients that align with your beliefs or personality traits, so be you.
Remember that anyone can be watching at any time, don’t offend, don’t come across as lazy, don’t be aggressive or narrow-minded, no clients want to work alongside someone difficult! I don’t believe in the ideas of having to churn out content, especially if you’re an illustrator who takes time over meticulous detail, but do create work and share it, if you’ve got some downtime, work on something to keep your socials alive, or show yourself in a new way. Your online presence is two-way, it’s not just about us showing off; communicate with people, praise people, listen to others, invite conversation.
Finally, get offline, I’ve seen illustrators get too hooked on socials, feeling they have to be available and seen 24/7, but no one would notice if you took a day off.