Trust your crazy ideas – successful people back their own judgement, listen to there inner voice and persist in the face of criticism. 2. Get started – successful people start small, they can pivot quickly and are very hands on 3. They have a depth of vision – They analyze what the trends are and will look further ahead then most people, some may even think their vision is slightly crazy. 4. Know how to solve a business problem – They know why a customer will buy their product and the revenue growth that will underpin the transaction. 5. They know what business they are in – The know the secrets to operate the process of selling on Amazon and who their competitors are.