TikTok’s Creator Fund is a program that rewards creators for producing engaging content that gains high views and interactions on the platform. For ecommerce businesses, especially those just starting out, this can be a unique way to generate additional income while promoting products. Entrepreneurs who use TikTok to showcase their products or services can leverage the platform’s viral nature to build brand awareness and drive traffic to their ecommerce site. If their videos gain traction, they can earn money through the Creator Fund, these funds can then be reinvested into the business, helping with advertising costs, inventory and other growth initiatives. Additionally, leveraging the Creator Fund can enhance visibility for an ecommerce brand, attracting a larger audience and potential customers.