The primary goal of a microsite is to increase brand awareness. For example, microsites can be used for:
1. Targeting a specific audience by creating a dedicated microsite that appears in search engine results and delivers a tailored message.
2. Building anticipation for an upcoming product launch with a countdown timer and sneak peeks.
3. Testing a new marketing strategy, domain, or campaign message on a microsite before you incorporate it into the main company website.
4. Educating your audience on a particular topic by providing focused content and resources.
5. Sharing details, highlights, and registration information to generate excitement and interest for an upcoming event.