The role of a growth hacker is to be able to activate all the channels he can to drive growth. He will have to take a proactive stance in all marketing and sales activities for the company. Also, he will be specialized in one or two areas of expertise (i.e. SEO and social selling).
Even if it depends on the company you're working at, a B2B growth hacker can is responsible for:
- brand awareness;
- brand image;
- lead acquisition;
- lead conversion;
- lead funnel;
- website UX;
The good news is that all these tasks can be automated!