There are several strategies you can use to identify potential niche markets. One method involves researching popular topics in your industry and analyzing what type of products or services are being offered in those topics. Additionally, you can look at industry trends to see which products and services may be lacking in the marketplace. You can also search online forums or social media platforms to uncover topics that have high levels of discussion around them and explore how these could be turned into successful niche businesses. Finally, you can tap into your own experiences and expertise to create a product or service tailored to a specific need that’s not currently being addressed by existing products or services in the marketplace.