Law Firm SEO simply means ensuring your site shows up in Google, Bing and other search engines. When people search for related topics, you want your page to be as close to the top of the list as possible. An SEO agency works to optimize your website for both of these concerns. Their work can include keyword optimization, content production, link building, and more. You can learn more about law firm SEO in Chapter 6 of our Law Firm Websites Design Guide. SEO agencies can also help your firm with Search Engine Marketing (SEM). This typically refers to paid search activities like paid search ads, display ads, pay-per-click (PPC), social media ads, and remarketing (or retargeting).