A federal trademark gives you protection all across the country, while a state trademark protects your brand only within the state where you register it. You should consider a federal trademark if you’re doing business or planning to do business in more than one state or online. This ensures no one else in the U.S. can use your trademark. However, it is more expensive and requires a longer, more complex application process. On the other hand, if your business operates only within one state, and there’s no plan to expand beyond, a state trademark could be enough. This gives you exclusive rights to use your trademark within that state. A state trademark is quicker and less expensive to obtain, making it ideal for smaller businesses operating only in one state. But its protection only applies within that specific state Remember to research thoroughly before deciding as each option has its own benefits and limitations depending on your business situation.