Businesses everywhere are facing a challenging environment: increased cost pressures coupled with high volumes of data generated by complex, distributed, cloud-native environments. As a result, teams need smarter analytics, with data access, and retention across all their data — instantly and from anywhere — in order to resolve issues, make decisions, and ensure resiliency. Many companies that have adopted Splunk Enterprise have a choice to make, since Splunk offers fragmented observability with Splunk Enterprise, Splunk Cloud, and Splunk Observability with different pricing models. By contrast, Elastic offers a fast, simple, solution that positions companies for the future.