You could. That's exponential overhead, though. It does the opposite of getting you execution focused. It just adds another layer of bureaucracy, and one that doesn't need to be full-time. Most of what a staff Marketing Director does is allocate budget to agencies and freelancers (about 80/20 is the norm). So you have a layer of oversight that is mainly budget allocation. The rest is feet up on the company's mahogany desk. Keep it lean. And if the person is mainly focused on business development, that isn't marketing direction—it's one step above it. So you still need a marketing director. A MadPipe Digital Ecologist does that without the cost and overhead of a full-time relationship.