Integromat is actually CHEAPER than Zapier. What I love about Integromat is that you have the ability to buy "one off" bundles to temporarily increase your plan limits. So if you want to data clean a big list you can just buy a bunch of extra operations for the exercise rather than having to upgrade and downgrade your account.
With monthly pricing starting at $9, compared to Zapier at $19 - Integromat is very affordable.