It is a given then women are your primary target audience, however, more and more men are also looking for quality skincare and cosmetics. The male market share is still tiny in comparison to that of women, but according to research by Grand View Research, the male cosmetics market is set to grow by 9.1% CAGR.
This projected growth shows that it’s a budding market and those affiliates that start focusing on the male market now, should see great results in the medium to long term.
The golden rule of affiliate marketing is to test, test, and test! This means trying new strategies and measuring the results. When trying to break into the male cosmetics space, you will need to try many different approaches and not give up if you don’t immediately succeed.