A Digital Transformation Strategy is a roadmap outlining how a business must strategically reposition itself in a digital economy. However, this may be viewed from different perspectives; following are significant ones –  From the technology industry perspective, a digital transformation strategy means appropriate technology application to complete the tasks that were once manually performed.   From the creative industry perspective, digital transformation strategy aggregates digital marketing and user experience (UX). The concept is that customers now utilize technology to research, detect and select products and services that meet their needs.   From the management perspective, they see digital transformation as an opportunity to reshape a business. To align the operating model with newer business models; thus reduces the operational cost and increases profit.  Building a digital transformation strategy requires technology and tools that shapes the transformation process. It requires the creative industry to express the new value produced in a way customers admire. It requires a management consultancy to help build a more efficient business.