Over the past few years, we have learned and adapted from working in silos, since they become restrictive and create points of overlap. As a result, we reorganized our agency and created the Troop structure. Under a Troop, channel experts work collectively on the same clients, sharing information and aligning strategies. Visibility across both organic and paid is factored in when crafting and optimizing your strategy. This interdisciplinary approach results in a whole that is truly greater than the sum of the individual parts. Silverback’s digital marketing services allow internal teams to work as one, communicating without the burden of silos, to boost your bottom line.