The 7 steps of content marketing involve: 1. Defining your goals and target audience. 2. Understanding your audience's needs and preferences. 3. Creating high-quality, valuable content aligned with your audience's interests. 4. Optimizing your content for search engines (SEO) to improve visibility. 5. Using social media and email marketing to promote your content. 6. Engaging with your audience and encouraging interaction and sharing. 7. Make adjustments to your content based on metrics and feedback.