During permanent make-up procedures pigments are not implanted into the skin as deep as traditional tattoos therefore the area will naturally fade overtime. Permanent make-up procedures can typically lasts 1-3 years, depending on skin type (normal, oily, dry), age (youthful/mature). Skincare routine will also affect the lasting effect of the pigment: tanning, products with AHA or Glycolic Acid with fade faster as your skin will resurface faster. Each individual’s color retention within the skin will vary. To maintain your flawless platinum look, a touch up is suggested every 12-18 months.