Every piece of granite is unique, and it does add a luxurious feel to the space it is installed in, such as a kitchen. While granite countertops can be expensive, they are still less expensive than marble. That being said, you must weigh the cost versus added value.
If you are a flipper or you own rental property, granite can be a great way to garner a higher sale price or higher rent. As a landlord in a higher-end rental, granite is a great way to create a luxurious feel while still having a surface that is resistant to heat, scratches, and stains. As long as they are cared for properly, they will last for many years.
Therefore, granite could actually pay for itself in the long run. Naturally, you want to create that wow factor if you are a flipper. Granite gives the look of a luxury listing while still being highly durable. There's no wonder why it's been the stone of choice for a very long time.