Some skills that are important for a Social Media Manager are:
Capability to manage multiple channels. To be able to flourish the business on multiple social media channels it is important for the social media manager to be multi-tasking. The candidate should be able to juggle multiple social media channels. To do, so he/she should also be well-versed with all the trending tools that can make tar work more productive.
Committed to collaboration: For a candidate to be a good Social Media Manager it is very important is the willingness to collaborate. That means being in touch with the whole team, being up-to-date with everything happening within the company.
Good Writer. For engaging the correct audience, apart from posting appealing pictures, it is also very important to write effective captions for the post. The written content should be of the least possible length yet conveying the complete thought behind the post.
Strong online presence: To pick out the best social media talent their social media profile plays a vital role in exhibiting their talent.
Analytical mind: For the social media profile to be effective, not only the profile should be contemporary but should also be improved constantly. Having an analytical mindset helps in always being on the lookout for new strategies for the company to flourish on social media.
Good Brand understanding. To have a social media presence that is clear, to the point, and capable of engaging the correct audience, the candidate must have a clear understanding of the brand.