Tartar can build up on the teeth within 48 hours and turn into plaque. Plaque and tartar harbor bacteria that can get into the gums and lead to kidney, heart, and gastrointestinal diseases. Using an appropriate enzymatic toothpaste to brush your pet’s teeth will help prevent tartar and bacteria build up. The CET toothpaste comes in chicken, vanilla mint, and salmon flavors your pet will love! Just a quick brush a day to keep the tartar away!