In 2009, Amazon launched its own brand – AmazonBasics. Primarily, this private label focused on small and inexpensive products, such as like batteries and charging cables. Now, it offers more than 450 items in 14 product categories ranging from tech accessories to kitchen gadgets.
These private label products are developed by a third-party manufacturer and sold under the Amazon brand. As a rule, the sales of these goods are bigger than other branded products. AmazonBasics is one of the best-selling brands which provides a good compromise between performance and price. It offers amazing deals, which make people wonder how this can be possible.