As a retailer, advertising solely with Google Shopping Ads can be highly beneficial, especially if you sell physical products online. Google Shopping Ads allow you to showcase your products directly in search results, capturing users’ attention with visually appealing images and key information. This can drive qualified traffic and increase the likelihood of conversions. However, it’s important to consider your overall marketing strategy. Google Ads offers a range of ad formats beyond Shopping Ads, such as search ads and display ads, which can complement your advertising efforts. Depending on your specific goals and target audience, a combination of Google Shopping Ads and other Google Ads formats may deliver the best results for your retail business.