Even a smaller budget can help you achieve a lot, but again, various factors are in play here, such as your current position in the digital world and where you've already used marketing before. If you are, for example, a startup company, then spend most of your money on social media platforms and influencers. Use free tools to analyze data and optimize campaigns. As your income grows, gradually increase your budget, and tackle other online tactics. If you already have an established business, then spread the money among different online channels. Pay attention to their past performance. Invest in advanced analytical tools to personalize the user experience. Allocate a part of the budget for testing new approaches in digital marketing.