As long as the group size and CCA rating meet the minimum requirements for your truck, for the most part, you can get away with a regular automotive battery. However, it is much wiser to invest in a truck-specific battery.
Regular automotive batteries aren’t designed for the power draws, rough handling and shock absorption that trucks put batteries through. So while a standard battery will start the truck and keep it running, it won't last nearly as long, and you will spend much more in the long run on replacements and worn parts.