Digital disruption has changed the way businesses operate, both internally and in their interactions with their customers. Digital technologies provide possibilities for new business models to emerge.For instance, the integration of artificial intelligence (AI) can help with everything from the customer experience to ensuring quality on manufacturing lines. In the case of a retail business, AI can be used to track and predict customers’ spending habits. This allows retailers to provide tailored marketing and highlight popular products based on factors such as geography or age group.With remote and hybrid work environments becoming more popular, secure access to company files is required. Digital transformation can promote collaboration between employees while supporting remote work, giving staff access to productivity tools such as Microsoft 365.