Max Factor is not currently sold in the US market. The brand was previously available in the US, but was discontinued in 2010. There are several reasons why Max Factor may not be available in the US market, including lack of demand, competition from other cosmetic brands, and difficulty with distribution.
Lack of demand is likely the primary reason why Max Factor is not currently sold in the US. The brand has a strong presence in Europe and Asia, but has never been particularly popular in the US. In recent years, Max Factor has been struggling financially, and this may have led to a decision to focus on more lucrative markets.
Competition from other cosmetic brands is another factor that may have contributed to Max Factor's absence from the US market. The cosmetics industry is highly competitive, and there are many well-established brands that dominate the shelves of American stores. For a relatively unknown brand like Max Factor, it can be difficult to gain a foothold in such a crowded marketplace.
Finally, distribution difficulties could also be preventing Max Factor from being sold in the US. The brand does not have its own physical stores in America, and so must rely on third-party retailers to sell its products. However, these retailers may be reluctant to stock Max Factor products if they believe that there is little demand for them among American consumers.