Compared to other means of marketing and advertising, joining the HomeLight agent network and paying a referral fee to the company is more cost-effective and lower risk for many realtors.
Real estate agents typically spend a lot of time and money on marketing to attract new business. These investments don’t guarantee returns, since not every new customer results in a closed deal.
HomeLight delivers agents a steady stream of prospective customers at no up-front cost. This lowers the risk for realtors, since they only have to pay HomeLight a referral fee on the deals that actually close. Marketing through HomeLight also saves agents time, so they can focus more on serving their customers and closing deals.
Agents who work with companies like HomeLight can afford to earn less on each transaction by paying the referral fee because they’re investing less time and money up front to close even more deals. It’s a win-win for all parties involved.