According to recent studies, it has been found that a whopping 97% of people on Twitter tend to focus more on visuals than on text-based content. This is largely due to the fact that visuals are more eye-catching and engaging, making them more likely to grab the attention of users as they scroll through their feeds. In fact, tweets with images or videos tend to receive significantly more engagement than those without. This is why it is essential for businesses and marketers to incorporate visual content into their Twitter strategy if they want to capture the attention of their audience and drive more engagement. By leveraging the power of visuals, businesses can effectively boost their brand awareness and increase their social media presence on Twitter.