Most people spend more time on their mobile phones than on any other device. They often use it for hours at a stretch—even while in the can! Yet, without mobile marketing strategies like messaging or applications to reach your prospects with content at their fingertips (or even before they wake up), you're missing out because people will simply go elsewhere if given the option. The best way I can think about this point is by using recent statistics: According to Pew Research Center surveys conducted between December 2017 - February 2018 ̵ 1, over two-thirds of American adults own an iPhone 6S Plus smartphone.