There is no way to conduct user testing without participants. It is not always easy to find them, but you have two basic categories and many sub-categories underneath: Your current users The general public You can recruit for your testing from your current users through: Customer support: people contacting customer support are frustrated and care enough about your product or services to go through the trouble of reaching out. Your customer support team can be a great tool for tracking users who are willing to put in a little more of their time to solve issues truly. Create relationships with customer support team members, who can forward to you some of these users. Live intercepts: easy and quick. People who are already on your website are the closest option. Tools like ethnic quickly find and screen users who might be a suitable test subject. Social media: makes it easy to reach out. You can quickly make it clear to any user who cares enough to follow you, about the upcoming testing. Way better if there is a prize involved! If you choose to recruit people through the general public, here are some ways to do so: Dedicated panels: paid databases that list potential research participants. You pay some money, and you recruit some of the users you need. Be prepared to face users that do not match your target audience. Integrated recruitment services: in these panels, you can order users who match different demographic criteria. Userzoom, optimal workshop, and user testing are some of your options. Online advertising: an inexpensive way to reach out to potential participants. They usually offer a variety of tools to target what best matches your business as well. Craigslist and Facebook ads are some of the options.