Photos and videos significantly enhance the effectiveness of veterinary bios by adding a visual and dynamic component that helps build a personal connection with clients. High-quality images of staff, the clinic, and interactions with animals illustrate the practice's environment and ethos, making the bio more engaging and trustworthy. Videos can further this effect by showcasing the staff's expertise and bedside manner in action. Incorporating these visual elements not only makes the bio more appealing but also helps potential clients visualize the care their pets will receive, increasing the likelihood of choosing that practice.