A rug pull is a type of scam in the metaverse where the developer of an NFT project leaves with all the investors’ money, leaving the project’s value worthless. The projects are often hyped to attract investment, and examples include the Evolved Apes NFT project and SQUID digital token. To avoid being a victim of rug pulls, approach any project with caution, do thorough research, and don’t invest money you can’t afford to lose.