As far as protecting the brand image of a business is concerned, a logistics app allows a track & trace system for the products & vehicles in order to prevent any kinds of counterfeiting which plays a major role in spoiling the brand image.
With transparency & visibility upto the last level of suppliers for any fleet, businesses can easily identify the root causes of the problem being faced by them. Also, the app also enables the companies to inform & send real-time updates to the customers in case there are any delays in the delivery because of some unwanted circumstances.