PPC, or Pay-Per-Click advertising, can be an effective and cost-efficient way to promote your business, products, and services. Pay-Per-Click is an online advertising model in which advertisers pay a fee every time one of their ads is clicked. With PPC, you are able to drive qualified leads directly to your website with immediate results, and have complete control over where and when your ads appear.  When utilized correctly, PPC can be a powerful tool for driving website traffic and for helping to build your brand recognition. You’re able to get your message in front of people who are actively looking for information on a topic related to your business. It also allows you to track your ad campaigns to determine what works and what doesn’t, so you can make quick adjustments to optimize your campaign and achieve the best results.  Overall, PPC can be a great way to grow your business, if you’re able to use it strategically and leverage it properly. It can be an invaluable tool for building brand awareness, increasing website traffic, and connecting with potential customers who may not have found you otherwise.