There are many types of fish in the pool. You are one of them. To stay afloat, you must have a full-proof idea of how to optimize your marketing strategy. This must be done to beat the competition. Every day, your competitors come up with innovative ideas to improve their marketing strategies. So, the bottom line is, strategic analysis is significant in helping you optimize your marketing strategies. When your organization’s ideals align perfectly with your marketing ideals: crucial goals are achieved, success touches your organization’s feet, and that is achievable only when you put enough effort to plan and strategize your moves.