As a general rule, the creation of a mobile application requires a greater investment in both application development and maintenance than a website application. That being said, a mobile application may be the right option for your business. In addition to creating new avenues for advertising, there are many circumstances when the consumer experience can benefit by having access to operating system features and device hardware. Additionally, depending on your type of business and target market, offering a mobile application may even be necessary.
Because the quality of your customers online user experience affects the perception of your brand it is also important to ensure your mobile application is well developed and well maintained. One study showed that after a bad mobile experience, 54 percent of users aged eighteen to thirty-four were less likely to use any of that brands products or services ever again. Regardless of whether you choose to develop a mobile application, it is difficult to imagine any scenario where it would make sense for a business to invest in a mobile application without also investing in a website application.