There are a variety of means of quantifying the impact of content creation and placement. Inherent in thought leadership and content creation is the time spent researching and writing.  This is in addition to the more typical ways of results measurement that include benchmarking ‘share of voice’ versus the competition, website traffic and conversion rates, and backlinks from online publications.
Smart Connections PR works with its clients to find the most effective way to measure success for them.  We offer several forms of reporting that provide insight into coverage, sentiment and ad equivalency, in some cases. The meaning of success is different for everyone and Smart Connections PR works to provide the most meaningful measure of increased visibility.