For choosing a cream, gel, or serum, there is no such thing as "better." The best product depends on your skincare goals and personal preferences. The texture of each product varies in terms of thickness and water levels. Many people have their preferences with what feels comfortable near their eyes.  Often people like to use multiple products on their eyes. Creams are typically used at night, gels during the day, and serums just a couple of times a week to work on a specific issue. Most people could benefit from using multiple eye care products. Consider also the ingredients in your eye care products. Make sure you are getting a variety of antioxidants and nutrients to nourish and moisturize your eye skin.