Some outsourcing may involve finding individual freelancers. If you need a web designer, for example. You can always ask for referrals and recommendations, or reverse engineer the end result. For instance, you can find local companies with websites you like and see who is credited with the design. This reverse engineering works in most industries and freelance skill sets. If you still need to find freelancers, you can make use of job boards and communities such as Upwork or Freelancer.com.