We always start with research to understand your competitors, target audience and your conversion goals. Although many UX designers might then start with wireframes, we're often retrofitting existing websites, and this step isn't always needed. In most cases, we'll create Figma files which is specialist design tool, allowing collaboration between art directors, designers, customers and developers. The file we create holds code, allowing the developer to replicate the design easily in comparison to copying a design from Photoshop, for example. All proofing, commenting and corrections will occur in the Figma file before it's sent to the developer to be pushed live.