How to get listed in the Google Local Pack: An accurate and prominent Google Business Listing. Be recognizable in your top business category. Have a trusted overall online presence. Site adheres to Google Quality Rater Guidelines. Produce content that answers local search queries related to your niche. Have accurate NAP in local Citations, Listings and Directories. Use a local phone number. Include Yelp and Google reviews, photos, and prices. Include hours or Google will tell people that you are closed. Make it clear what you do and who you serve. Optimize your website’s local pages for your target local audience. Keep your social media channels updated and apparent with structured data integration. Notice the “top rated” in the answer filter bubble in the image above. This is how real people have rated your business. Google lets anyone contribute a review, images, or ask a question. Not only do your critical business NAP details matter, but it draws in data about your opening hours, review rating and count, contact info, and service and product details provided in Google Posts.