Reviews and ratings play a significant role in App Store Optimisation. Here’s why: User feedback: Reviews and ratings provide valuable feedback from users, which can help app developers identify areas for improvement and make updates to the app. App visibility: Positive reviews and high ratings can help an app rank higher in search results, making it more visible to potential users. App credibility: Good reviews and ratings can increase an app’s credibility and make it more attractive to potential users. User acquisition: Positive reviews and ratings can also help with user acquisition, as users are more likely to download and try an app that has positive feedback from other users. It’s important to encourage users to leave reviews and ratings, respond to user feedback, and address any issues or complaints to maintain a positive reputation and improve your app’s ASO.