Data retention is the process of storing and keeping the data/statistics of Links, Bio Pages, and QR Codes of our user accounts on the platform.
So, it means all of the data you get/collect on your Links are being stored and retained according to our plans' data retention. If you buy our Lifetime plan, your data/statistics will be stored forever or as long as you have an account with us. But if you buy our monthly plan, your data/statistics will be stored for 60-day and after that, the statistics of your links will be reset.
Note: You will not lose any of your links only the statistics will reset.