Out of all social media networks out there, TikTok is the very fastest in terms of growth. And the incredibly fast growing audience figures of TikTok means that the demographics of its users are constantly broadening. As such, the opportunities for marketing to a wide variety of different age, gender, location and interest segments are growing every single day.
Additionally, there is a very high engagement rate on TikTok posts which shows that the audience has a higher interest in the content they’re consuming. So, provided you’re making relevant video content that aligns with your prospective new audience’s interests and serving it to them at the right time, TikTok may prove to be a very lucrative platform to expand your reach potential.
To ensure the best results (and you don’t waste your money), make sure you have the experience and understanding of the platform and its audience. If you lack this, it might be time to engage with a digital agency that offers TikTok marketing services.