Before you roll out any campaign, knowing whom you’re going to be selling to is important. Thankfully, there are various ways to determine and research your target audience. You can start by taking advantage of Google Analytics. You’ll find the sections divided into various categories such as demographics, interests and geography. Another way to go about it is by asking them directly. You can use your website or social media pages to run polls and surveys. However, remember to keep it short. You can even give them something in return for filling up the form. It can be a discount or coupon code for their next purchase.