Organic SEO is the practice of ranking in Google’s natural search rankings. This is done through writing good content, building relevant links, and having an awesome website. Paid SEO, also known as Paid Search or Google PPC, involves paying Google for every click. You don’t need good content or a great website (although it helps) – you just need to pay Google. Organic SEO takes time to build up, but in turn the benefits last. In contrast, PPC is instant, but its benefits disappear as soon as you stop paying. Paid & Organic SEO each has its own benefits; which one is best depends on your niche, resources, & business goals. One thing to keep in mind though is that there is an added advantage running both Organic SEO & Paid SEO. Because both target the same keywords & users, the shared data between both channels equates to the greatest net result.