Wellbeing Essentials Complete 22 is totally delicious to dogs. It can be used to encourage eating of veggies or even kibble. Dogs like the smell, the taste and the texture. The Calcium Hydroxy (bonemeal) is made to be slightly abrasive to teeth so gives a gentle clean too (dogs like it). Also if your dog rejects it for any reason 100% your money back, just get in touch.