It is easy to get confused by the differences between these three product models. To make it easier, consider the following definitions: Private Label Products: Products that a retailer gets produced by a third party but sells under its own brand name. Private label products are sold exclusively through a single retailer. White Label Products: Like private label, white label products are sold by retailers with their own branding and manufactured elsewhere. However, white labeling a product involves selling a generic product to multiple retailers — each of whom can brand it accordingly. Wholesale Products: Wholesale is a business model where instead of selling your own products individually to consumers, you sell them in bulk and at a discount to other businesses. Here, companies find high-quality products under a brand name and buy these in bulk to sell online or offline.