Even if you do a lot of online marketing and promotion for your business, an attention-grabbing sign goes a long way. You can even inspire people who had no intention to shop at your business to enter and make a purchase if you have an effective display.
Some factors to consider when choosing the right signage and displays for your business include: Color: A compelling color plays a big part in creating an effective sign, helping to convey your brand's identity. Readability: The contrast of a sign can determine how easy it is to read. You might look for a dark color on a light background or vice versa. Keep in mind that pairing similar hues can decrease readability. Size: The size of the sign as well as its lettering is particularly important if you're displaying a sign at a distance, such as at a conference.