Crafting a marketing plan must take into account desired outcomes, ambitions and tactics for reaching those objectives. Start by determining what your overall goal is for the campaign or project. Construct a list of tasks to be completed in order to accomplish the established goal, taking into account budget, timeline, target audience and resources. Consider factors such as budget, timeline, target audience and resources needed when developing each step on the checklist. Finally review all items on the list before implementation and make any necessary adjustments prior to launch.