You probably thought of Facebook, Instagram, Twitter, Reddit, and Pinterest. Maybe Snapchat, tumblr, myspace, or TikTok came to mind, too. It’s no secret that there are all sorts of social media platforms around for anyone to use. While most people use social media for personal reasons like sharing snippets of their lives or connecting with friends and family, these same platforms can enable you to maximize your overall brand reach. Because social media use has become so universal, it’s in your interest as a small business owner to use social media to find and engage with your audience.