There are many of them. First of all, a favicon contributes to branding strategy as people often see this logo and associate your site with this image in the future. Second, a favicon facilitates user interaction with your web resource. It makes the site easier to find and memorize for later usage. Finally, favicons indirectly influence the SEO positions of your web page by improving the users’ behavior. As we can see, a small logo assists to outperform the competitors, increase the loyalty of site users, and fosters the visibility of a website.