We’ve mentioned that common key performance indicators fall into five categories: sales, financial, customer, operational, and marketing. However, top KPI metrics can also be categorized into the following four types:
Customer satisfaction: These metrics would look at aspects such as the net promoter score (NPS), customer lifetime value, customer retention, and may even incorporate some marketing KPIs.
Internal process quality: This would look at how your internal processes make progress towards your overall goals. You might consider the expected time frame for a support ticket to be answered, whether your organization is producing products at an acceptable rate, or how the sales department communicates with the support team.
Employee satisfaction: Having satisfied and engaged employees is about so much more than offering financial benefits or a foosball table in the breakroom… Monitoring KPIs like staff turnover rates can be a valuable insight into how happy your employees are in their work. You can even ask staff to fill out employee satisfaction surveys to uncover how to be a better employer.
Financial performance index: Financial KPIs are among the most common corporate KPI examples. While they’re not always the most vital metric, keeping an eye on revenue and aiming for sales growth is obviously crucial for any successful organization.