Yes – this is the key benefit of using propensity modelling. It uses big data to inform marketing decisions so that you can respond to user needs faster and with greater accuracy. For example, when a prospect starts showing signs of interest, you can trigger remarketing or email campaigns to capture the sale before they buy from one of your rivals.
Likewise, you can make data-driven product recommendations to your existing customers. This will maximise repeat purchases and help you maximise customer retention.