Referral marketing is one of the most effective strategies for gaining new clients. You could offer your loyal customers a discount on services if they refer another business to you. Then, you can provide the new customer with a discount for using the referral. Even a 10 or 15 percent discount for a month of services can appeal to prospective clients to convince them to sign up. People have a higher degree of trust for businesses that are personally recommended to them, too. Read More