Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index, and render it. Technical SEO is just one piece of the whole SEO puzzle.
Business owners leverage technical SEO to better their website’s chances to rank well in the search engine results pages (SERPs).
You could be making the world’s most engaging, thoughtful content on your website — the kind of content that immediately converts casual users into customers. But, if search engines can’t properly browse your website and index it, your efforts will be wasted. That’s why technical SEO is important. -Semrush