Hands down, one of the biggest challenges is crafting the right creative and messaging for your audience. In order for the algorithm to do its job well, you need to have powerful messaging that resonates with your target customers. If your ad is ineffective, this provides poor feedback to Facebook, which in turn can drive up ad costs and decrease your visibility.
Many brands also make the mistake of not optimising their social media advertising for performance. It’s easy enough to run a campaign. The trickier part is looking at the results, analysing them, and adjusting your strategy to see the best results possible.
Last but not least is ad frequency. The last thing you want to do is turn your customers off by constantly showing them the same ad for months on end. Effective social media advertising campaigns require multiple ad sets and creative to keep it fresh — otherwise your audience will stop engaging with your messaging or, worse yet, get annoyed and hide ads from your brand altogether.
If you want to fast-track results from your social media advertising, we’re here to help. As the best social media advertising company around, we understand how to harness the power of social media advertising to drive results for your business. Get in touch with us today to learn more.