If you've purchased the tracker with Lifetime Free Subscription, we just need to verify your device with one simple step. Once you get your tracker, it'll work out of the box for the first month, within your first month, kindly send an email to: support@pet-biz.com with the unique device ID number that's on the back of your tracker.Our support team will then verify your purchase and activate your Lifetime Free Subscription and send you a confirmation.