In Italy, Cynar is often enjoyed as an aperitif before a meal. It is typically served neat or on the rocks, with a slice of orange or lemon as a garnish. Some Italians may also mix Cynar with soda water, ice, and a slice of lemon to create a refreshing spritz-style drink. Cynar is also used as an ingredient in many traditional Italian cocktails, such as the Negroni and the Americano. Overall, Cynar is a versatile liqueur that can be enjoyed in a variety of ways, depending on personal taste and preference.