One of the best things on the Content Hub is a four-page PDF of features to think about before and during a demo. Most LMS vendors offer demos, and the average consumer generally goes along for the ride without even trying to tailor it to their needs. Weiss identifies several questions you should ask including whether the salesperson is following a script, if you could get a preview of what your content would look like on a given LMS, and what the reporting tools look like.
Some of his answers are illuminating as well. For example, if you ask several questions that your salesperson doesn’t know the answer to, that might seem like a red flag. However, Weiss argues that their honesty is a good thing provided that they get back to you with accurate information within one business day. If you aren’t proactively asked what you want to see before the demo begins, that is a red flag that the vendor will have to overcome.