Millennials form the most diverse and most extensive generation in the world that values creativity at the workplace, community, and family. Millennials are the most considerable portion of your target audience. You should develop a content marketing strategy that addresses their needs and values.
In this regard, adaptive content is the right choice. Adaptive content provides support to purposeful interactions across a variety of platforms. Your content should be easily accessible on mobile devices and desktops. As a result, your audience should be able to continue reading your content on their smartphones from where they left on their computers. Although this is a relatively new tactic, it is increasingly gaining ground.