A name will be rejected if it implies Crown patronage or an affiliation with or endorsement by the Royal Family. For example, “Royal Family Funeral Services Ltd.” and “Queen Elizabeth II Jewelry Inc.” would almost certainly be rejected.
A name may be acceptable if it contains a term that can be, but in the context of the name is not, used to imply an affiliation with the Crown or Royal Family. For example, the name “Prince Albert Funeral Services Ltd.” might be accepted if the corporation was based out of or offered services in the city of Prince Albert, as the name would not connote Crown patronage or an affiliation with the Royal Family.