On 20 April 2022, the largest provider of sports entertainment, DAZN Group, has announced a strategic cooperation with Pragmatic Group to create a new betting service for sports enthusiasts. In accordance with a licencing agreement with DAZN Group, DAZN BET will make use of the DAZN client base and brand. The core infrastructure, the content, and the continuous product development will be provided by Pragmatic Group. The future of sports betting and media is convergence. The top sports media organisation and a technology partner who is dedicated to creating cutting-edge fan experiences join forces in this historic relationship.