When a brand is trying to get insight into their target market and find patterns in user behaviour when it comes to how their customers shop or make buying decisions, biometrics can be the perfect tool to not just find out how their audience react to certain things, but also how people use and engage with their website and how things they experience online make them feel, whether they know it or not.
With advanced UX testing and CRO research, biometrics can be used to track and measure a number of different physical responses that people have to a website or content that they see/hear. When used with people that closely align with your target audience, it’s possible to gain valuable insights that will help to guide future marketing strategy. See our video below on how it works