There are a number of steps involved in setting up a PPC campaign: First define your goals, such as generating more qualified leads, growing your brand awareness, increasing sales, etc. Choose your advertising avenues (e.g., Google, Bing, Yahoo!, YouTube, various social media platforms, etc.). Perform keyword research. Select the most relevant and highest-ranking keywords to bid on. Create a monthly ad spend budget. Write the PPC advertising text, metatags, and link them to your homepage, landing page, or appropriate webpages on your website. Step back and measure the results over a certain period of time. Make the necessary adjustments to your campaigns.