Retargeting ads have developed a bad image; many categorize them as intrusive and annoying display ads that follow them around the Internet. At Captivate, our PPC advertising strikes a balance that utilizes retargeting ads as an effective tool for marketers and target users alike. With thoughtful, timely, and incentivizing ad creative, our campaigns are useful rather than intrusive. Combined with other analytics attribution models and campaign settings, your ads won’t annoy or overwhelm users.