Replai is able to tag an infinite number of video elements. Video tags are split into three categories. First, core tags are tags that are always available to customers and automatically generated. These includes (but not limited to) duration, cut frequency, pace, color, or CTA. Second, custom tags are tags that are defined by customers based on their own requirements. For example, these include: intro type, character, room type, influencer, etc. Finally, suggested tags are AI-driven recommendations of video creative elements that are worth tracking - e.g. because they may lead to critical impact on paid campaign performance. Examples of suggested tags include gameplay type, logo position, location, etc.