There are many benefits to using reputation management software over handling your monitoring and management manually. These include:
Greater monitoring capabilities: Instead of your reputation manager monitoring customer feedback, social media, negative commentary, and any press coverage manually, your reputation management software can automatically detect and collate all the instances of your brand being mentioned online.
Always-on monitoring: Relying on manual sourcing of feedback will put you behind your competitors (EN). Always-on monitoring means you’re not missing out on key data.
Making the process smoother and easier: Automatically delivering your users opportunities to feedback in a way that doesn’t disrupt the user journey can help you to gather larger quantities of feedback without manual input.
Simpler aggregation and viewing of data: Rather than keeping your feedback data in disparate platforms, your reputation management software becomes the hub and source of truth for all the data you collate.
Handling a crisis as it unfolds: your review management software can help you spot the cause of negative reviews and take action quickly through alerts and automated actioning.