Enhance our website’s functionality Cookies allow us to enhance the functionality of our website so that we can personalise your experience and allow you to use many of the useful features of our website. These cookies are strictly necessary for the proper functioning of the website. For example, we use cookies so we can remember your preferences and the contents of your shopping basket when you return to our website. We also need cookies to track your journey on our website and when you leave our website for a partner’s website so that we ensure we can manage our partnerships and customer base efficiently.
Enhance our website’s performance This type of cookies helps us understand how our websites are being used, mainly for analytical purposes, so that we can work on providing an improved user experience. Cookies used for this purpose do not collect information that identifies a user, but the data is aggregated and made anonymous. For example, data on error messages displayed to users will be collected and the developer team will assess whether the problem is prevalent and solve it.
Web beacons and parameter tracking These cookies and similar software known as web beacons are used to count the number of users visiting our website, or the number of actions made by the users.
Internet Protocol (IP) address and traffic data A set of data such as IP addresses, access rates, and page views are recorded in our servers. These data do not allow us to identify any individual, i.e. no personal data is collected.
We might also use techniques such as pixels, which we don’t refer to as cookies because they don’t store information on your device. A pixel is an electronic file embedded into an email which allows us to see if the message was delivered, if and when you read it, and what you clicked on. We sometimes place these in marketing emails and newsletters. We use similar technology to get the same information about push notifications we send you.
We assess the cookies present in our website periodically, to ensure they are aligned with the requirements of current legislation. For instance, we remove persistent cookies set to hold data for an excessive period of time, which do not meet the principle of storage limitation.