It is possible to commission the design of packaging or communication alone based on some rough assumptions and ideas. However, based on our long-standing experience of working with many clients, we know that, if these ideas are not written down, even in the form of a simple brief describing the brand, its competitors, defined objectives, expected outcomes and identified limitations, it is hard to produce an efficient communication scheme or impact packaging. If the client is not ready to go through the full strategic process, we recommend that he at least works with us during a joint workshop to develop the assumptions into a brief as a good starting point of further work. We can support the client by providing template briefs and their content.]