Investment in testing saves resources needed to support the product in the future: bugs that are passed on the production environment will be much more expensive than the product immediately tested.
Company's reputation
A company whose product or service has a good quality, whose site or application works well, is positioned in the market as reliable and well-respected. This is more appealing to customers and partners so that you can get even more revenue from your product.
Reducing time for fixing bugs
If you estimate testing at the concept development stage, then at the post-release, you will spend less time fixing bugs or supporting customers who have to manage a service that does not work correctly or smoothly.
Advantage over competitors
With a better product, you increase your rankings and popularity compared to competitors in your industry.
The decrease in Churn rate (percentage of users who unsubscribe over a specific period of time)
The outflow of customers is influenced not only by the level of service. It's also determined by the quality of service or product they have purchased and decided to buy again.
According to a survey by Compuware, only 16% of users will try a failing app more than twice.