When using an adjustable wattage device with a brand new coil or pod, we recommend that you prime coils first (see our ‘How to prime new coils or pods’ FAQ), then start at the lower end of the coil/pod wattage range.
The wattage range is either on the coil/pod itself or on its packaging. So if it’s a 25–35W coil, start at 25W and then increase the wattage by 10% when you feel the need to go higher for either more throat hit or vapour.
This will avoid burning your coil.