We may disclose your information to: Related Companies: NBCUniversal Affiliates, such as Sky, as well as our parent company Comcast Corporation and its affiliate, Comcast Cable, to help better tailor services, products, marketing, and advertising to you and to other existing and potential customers. We may share identification and demographics, device information and identifiers, and research and feedback for purposes such as improving and tailoring services.  In addition business information may be shared for business operational purposes. For Fandango Brands, including Fandango, Fandango at Home, Flixster, MovieTickets.com, Vudu, RottenTomatoes, and Activaterewards.com, they may also share data with Warner Bros., as outlined in Fandango's Privacy Policy. Advertisers, Advertising Networks, and Other Third Parties: We may disclose information about how you use the NBCUniversal Services and interact with content or ads to better tailor services, products, marketing and advertising on our Services and on third-party platforms. To enable these purposes, we may share certain demographics and interest information, user-generated content, device information and identifiers, connection and usage data, geolocation data, public and commercial information, and social media information. These third parties may use their own tracking technologies to collect or request information about you, please see our Cookie Notice for details. Partners: We may disclose your information to certain third party partners. Depending on the partnership, we may disclose certain information including contact information (at your direction), identification and demographic and interest information, transactional information, user-generated content that you provide, research and feedback, device information and identifiers, connection and usage information, public and commercial information, and social media information. Partners may use your information pursuant to their own policies. For instance, when you direct us to disclose your personal information to another company to fulfill your request, such as:If you enter a contest or sweepstakes sponsored by a third party, we may disclose the information you provide for that entry with the sponsor.When using GolfNow’s sites and services, we will provide your information to golf clubs to enable you to book reservations or access on-site amenities.  When using SportsEngine, your information may be shared with the coaches and sports teams you join.  When you book travel packages with us that include goods or services provided by third-party partners, such as airlines, ground transportation providers, third-party hotels, and travel insurance providers.For service authentication.If you make a purchase for a third-party product in one of our online shops, we may disclose the information you provide to allow for the fulfillment of that order. Social Networks: We may disclose your information to social media platforms for example, if you click on a Facebook “like” button on an NBCUniversal Service, the “like” may appear on your Facebook account. Or you may choose to provide information directly on these platforms using sharing plug-ins. To control this sharing of information, please review and adjust your privacy settings for the relevant social network. Depending on your privacy settings and actions on such network, we may disclose contact information, identification and demographic and interest information, user-generated content, device information and identifiers, connection and usage data, and social media information. Please be aware that Facebook Ireland is a Joint Controller of the Joint Processing (as set out here). Further information (including about the lawful basis relied upon by Facebook Ireland and how you may exercise your data subject rights) can be found in Facebook Ireland's Data Policy here. We have contracted with Facebook Ireland to determine our respective responsibilities for compliance with GDPR with regard to the Joint Processing. Service Providers: We engage vendors to perform business purposes on our behalf and provide information to them to enable them to provide us with such business purposes, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us. Research and Measurement Companies: We provide information about content you view on the NBCUniversal Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers. See Your Rights and Your Choices sections for more information. Search Engines: Depending on the NBCUniversal Service, you may be able to engage with other members of the Service or the public. This may make the name and photo associated with your profile and any comments or user-generated content you provide visible to other members of that Service or the general public. If the information is available to the general public, it may also be searchable by search engines.  Law Enforcement, Regulators, Anti-fraud Coalitions and other groups: We disclose the categories of information we collect, as appropriate, with these third parties in order to: protect and enforce the legal rights, privacy, and safety of ourselves and our visitors; protect against possible fraud or other illegal activity; respond to requests from government and other authorities; and otherwise comply with legal process. Other SharingWe may provide connection and usage information about you along with a hashed or masked identifier (contact information), with third parties such as partners and social networks to inform the offers we send you and for advertising measurement or analytics. With your appropriate consent when required, and consistent with applicable law, we may disclose your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.  Sale or transfer of all or part of our business or assetsIn the event that NBCUniversal or any NBCUniversal Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, we may sell or transfer the information described in this Privacy Policy as part of that transaction or diligence associated with or in contemplation of such matters.