A full funnel approach is a marketing strategy that encompasses the entire customer journey, from the awareness stage to the conversion or sale. Instead of focusing on individual marketing channels or specific stages of the customer journey, the full funnel approach takes a holistic view and aims to align marketing efforts with each stage of the funnel. This approach acknowledges that customers go through multiple touchpoints before making a purchase, and marketers should tailor their messaging and tactics accordingly. By adopting a full funnel approach, marketing teams can create cohesive and consistent customer experiences, nurture leads effectively, and ultimately drive more conversions and revenue.