Planning a webinar marketing event requires you to firstly define clear objectives of the program. You then have to identify the target audience who would be interested in your offering. Next, you have to build or optimize the landing page where traffic will be diverted at the end of the session. To boost your chances of a successful webinar, it’s best to involve the sales and customer success team at various stages of planning and execution.  Market your webinar event through email, paid ads, and social media. For best results, create a workback plan to prepare in time.