Google Ads appear on the Google search engine results page (SERPs) when users search for the product or service you are advertising. This is determined by the keywords you bid on and the automated ad auction. Text ads appear either above or below organic search results.
Advertisers can also choose to show their ads on websites of Google search partners, such as Google Play, Google Shopping, and Google Maps. Another option is to show ads to people as they browse other websites and apps. Text, image, and video ads can all appear on the Google Display Network, including specific Google websites such as Gmail and YouTube.