With sky-rocketing smartphone usage, your company needs an Email Marketer who can create fantastic Mobile - friendly emails. However, there are some unique features of a Mobile Friendly email. Have a look -  These emails are concise and precise in both design and content  Mobile friendly emails use single and clear CTAs and are often less complicated  It is better to use single column templates in a mobile friendly email as in multi-column templates, readers have to scroll or zoom and be a part of some unnecessary hussle.  You must avoid tiny fonts for mobile emails as it may not be easy for a reader to go-through it.  Adding more images may not be helpful for mobile emails. Many mobile phones turn off images by default and so, it may be irritating to open and view more images.  Finally, make sure that all the emails look great on every mobile phone, be it  iOS or Android. Create it in a way that it does not create a fuss for the users.