Mobile commerce experiences cover various platforms, from responsive websites to dedicated shopping apps and social networking sites.  Mobile Websites A mobile website is a version of a traditional website optimised for viewing on mobile devices. Users access the website through a web browser and don’t need to install an app or create an account, lowering barriers to entry.  Mobile websites are indexed by search engines, boosting their visibility.  Mobile Applications Users can download m-commerce apps on their devices. These apps are designed to offer a tailored and immersive experience, enabling users to browse, shop, and interact directly through the app.  Apps can leverage device features like GPS, camera, and microphone to offer unique functionalities (e.g., location-based services, barcode scanning), provide push notifications, and offer location-based services.  Social Media Shopping Social media platforms now feature ecommerce functionalities that let users discover, browse, and purchase products directly within their favourite social networks.  From shoppable social media posts with in-app purchasing and interactive product catalogues to livestreaming and influencer content, brands have innumerable options for engaging with customers on social media.