The importance of PPC rests in its ability to target your ads to only those people who are typing into their search engines the keywords that best fit your business’ products and services. If you own a craft brewery and pub in Seattle, WA., and every time someone in the Seattle area types into their phone, “best breweries near me” or “top brew pubs nearby” your business shows up in the top 5 of their search results, you have a great chance of getting their business. Because you have plenty on your hands brewing beers and serving customers, employing a PPC management agency to most effectively drive those beer enthusiasts to your pub makes a lot of sense!