Conversational Marketing is the digital marketing mantra, be it Facebook or Linkedin everybody wants to do it! Conversational marketing is all about engaging customers in real-time, capturing data & understanding requirements, and providing unending solutions.
On average, 42% of people expect an immediate response (within 5 seconds), and 36% expect a response within 5 minutes- this is the kind of response demanded.
In 2019, the State of Conversational Marketing AIML(Artificial Intelligence Markup Language) was coined. Artificial Intelligence Markup Language, is an XML way of creating natural language software agents.
AIML Powered Data Management is surely the future for lead scoring for businesses. It builds customer personas and customer segmentation. AIML organizes data consumption towards its optimum levels of efficiency across various digital marketing organizations. Also, Community Marketing platforms are discovering community now more than ever. Thanks to Social media groups, online forums — the world now is looking for like-minded communities made up of like-minded individuals. Community focussed marketing builds stronger bonds and hence brings in loyalty for brands of the future.