REMEMBER, the keyword you choose for your company, will be the catch phrase that represents your BRAND or CAMPIGN trigger.  Your keyword gets sent in a text message to your Short Code for opting in. When creating a KEYWORD keep in mind the following: Make it catchy so it attracts attention and sticks not only into peoples heads, but also their mobile devices. Make it related to your brand, products, services, company or specific campaign that you are running. Keep it short and simple because the auto-correct feature on some mobile phones may change it. For these reasons we recommend keeping your keyword between 6 - 8 characters.   Take a look at an example of mobile (SMS/MMS) keywords here