Creating a digital marketing strategy requires a comprehensive approach that takes into account your business goals, target audience, budget, and available resources. We want to review your business and goals holistically, so that we can apply a strategy that best fits these goals. It’s worth noting that this tailored strategy may not be what you originally enquired about. Our process is as follows: Discovery We define your business goals: We'll start by identifying what you want to achieve through digital marketing. These goals can be anything from increasing brand awareness to driving traffic to your website, generating leads, increasing sales, or improving customer engagement. We identify your target audience: We'll determine who your ideal customers are, their demographics, behaviour patterns, and preferences, as this is crucial for creating effective digital marketing campaigns. Strategy We choose the right channels: There are various digital marketing channels available, including social media, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Based on our analysis, we'll choose the channels that are most effective in reaching your target audience and achieving your business goals. Budget We develop an honest and transparent fee: SIXGUN avoids a ‘packaged’ approach to services. Instead, we will work closely alongside you to determine an approach that best fits your budget, as well as your business’s unique digital marketing needs. Deliver, Report, and Optimise Once the campaign is underway, we’ll keep you up to date on campaign hurdles, milestones, and successes. Digital marketing is an ongoing process that requires constant monitoring, tweaking, and optimisation. We will use analytics tools to measure the success of your digital marketing campaigns. This includes tracking your website traffic, social media engagement, email open rates, and conversion rates to determine what is working and what needs to be improved. Our team will regularly review your digital marketing strategy to ensure it remains effective and aligned with your business goals.