Investors looking to add new cryptocurrencies to their portfolios often look for an initial coin offering (ICO), the crypto variation on an initial public offering (IPO). Like an IPO, a company seeking to raise money can create a new coin or service to launch an ICO as a way to raise funds. Investors in turn can buy the initial coin offering to own the new token, but should be aware of potential fraud within the industry, which is monitored by the SEC for potential abuse.