Every customer has their own preference, but it might be challenging to determine which marketing strategy and material will lead businesses to their goals faster. A/B testing functions as real-world research that experiments with different variations of a campaign to find the most effective variation that attracts the most number of people within a target audience. Facebook offers A/B testing under Ads Manager and Experiments. After changing the variables within a campaign and dividing the campaign’s budget, A/B testing can then be performed. With the help of our Facebook marketing agency in Singapore, we can ensure that your business better leverages the results of each strategy’s performance to maximise results.