Using a web designer can make all the difference in your website. While anyone can create a website, the knowledge and skills needed to create a functional website that converts is what a web designer does best. An expert website designer can help you ensure your website is user-friendly, easy to navigate and mobile responsive. A web designer can also ensure your website is optimised for search engines like Google & Bing using SEO. This is crucial to the success of your site as if your site isn't being found in search engines it really doesn't matter about what it looks like or if it converts.