One company may define 50 milliseconds as a real-time response, while another many think of real time as responding within 15 minutes. To get to the right “real time” for your organization, base the parameters of a real-time response on your business’s specific operations and needs and your individual customers’ expectation. Consider how quickly your customers expect you to react in each channel and your capabilities to meet that expectation as you think about what your definition of real time will be.