Before you leap "boots and all" into a redesign of your website, its imperative to consider how your website redesign services provider will ensure that you achieve more than a much prettier site that even more people will find. Its important to remember that the current site has some inherent ranking value, and that this value should at least be preserved - and preferably, enhanced! All too often, the old site is junked, and no consideration is given to the residual values within old pages. So, don't go down that path... Many an NZ website redesign specialist has limited understanding (or interest) in how search engines evaluate websites, and remain blissfully unaware of Google's Webmaster Guidelines.  However, most designers do instinctively know what looks good, and how best to achieve a professional looking site... Obviously, you want a positive outcome in terms of; Visual  Aspects - user experience, modern design, better business credibility, clear branding Functionality - social media integration & responsive mobile design access Structure - optimal navigation, cross-linking, indexing and error handling Security - preventative measures to minimise hacking opportunities Risk Management - implement robust automated backups of data and files to Cloud storage Increased Search Engine Rankings & qualified traffic, higher retention rates and returns Improved conversion rates via clear Unique Selling Proposition & Call To Action (USP & CTA) Therefore, when planning how your NZ web designer will redesign your web site, take an holistic approach and try and identify and eliminate all possible inhibitors. As with any project plan, the more obstacles you identify and remove prior to setting out, the easier the route to a successful outcome!