With TikTok, you can create a bespoke audience customised to your exact audience specifications.
As well as the usual criteria based on demographic data, such as age and gender, ads on TikTok can also be targeted by location, language, type of device, and interests.
These segments can be further customised with a lookalike or custom audience, based on web traffic or app activity.
To make the most of TikTok’s targeting capabilities, talk with our team at First Page today.