You should expect improved performance indicators that will continue to improve over time. Don't expect a website to load in a matter of seconds. We've achieved significant increases (see here for several case studies), but the majority of locations will only experience small benefits. In the long run, even little improvements in load speed result in compounding benefits, thus even a half-second increase in load speed adds up to significant value. See our Shopify Performance Benchmarks page for an overview of average improvements and optimal targets. Shopify is a fantastic platform with a well-developed ecosystem. Because the basics are relatively well honed in now, although your site may still have space for improvement, it is most likely performing at least acceptable.   There are tangible factors that control page load speed: Page weight Number of server requests Number of 3rd party apps Speed of server Speed of user’s connection The first two can be optimized, but not the latter two. Shopify is in charge of server performance, and the connection speed of the user varies. Third-party applications serve as a bridge between the two. In some cases, we can optimize them, in others, we can't. It is dependent on how the app has been configured. When you include additional photos, applications, and other items on your website, the page will load more slowly. Although optimization may help to reduce the amount of unnecessary load time, it will still have an impact on your total load speed. When you do a comprehensive optimization, you may anticipate a site that is somewhat quicker and more efficient. If you choose our Entrepreneur package, you can also expect to get an A rating on the Shopify Analyzer as well as explanations as to why some sections are still doing poorly (usually app related). Analogies: Website optimization is similar to... Using race fuel instead of low octane gas. Makes a difference but a clunky Geo Metro can’t turn into a Ferrari with just race fuel. Eating nuts and raw veggies vs a big donut for breakfast. You’re not going to be dunking from the freethrow line by eating veggies and nuts, but you’ll perform slightly better. If you replace donuts with veggies every single day, then that slight edge turns into long term gains. Sleeping 8 hours instead of 5 hours. You’re the same person just operating closer to 100% potential vs being sleep deprived. The bottom line is that optimizing your website will make it quicker, but it will not make it load immediately. If that isn't the solution you were searching for, you may want to look at Google AMP. Because it removes your pages and caches them on Google servers, your pages load immediately when viewed from a mobile device via Google search. If you want to get the full attention of our professionals, inquire about our Entrepreneur Plus package. It involves a thorough optimization as well as a conversion analysis. Here's what our clients had to say about our comprehensive service Delaware: As soon as we began adopting some of the recommendations, I observed an instant increase in traffic. Because you adjusted [alt attributes], we have observed an increase in traffic!!" "This is something that we were completely unaware of before you rectified it." Wow, our title tags were really underutilized! The staff at Speedboostr assisted us in significantly increasing the speed of our website. The procedure was completed in record time, and the personnel is really responsive. Following the conclusion of the task, they will offer you with an in-depth analysis report and will provide the finest suggestions for your situation.