Usually, but not on this occasion, provided you act quickly and are affected by the price increase. However, you must wait until you receive a notification from Virgin Media informing you that your service has been cancelled before you sign on to a new deal. In the meantime, you can check which competing services will be the best for you using a free price comparison tool online.
Once you have the cancellation notice from Virgin Media, you can sign up for a cheaper alternative. The faster you act, the quicker you can lock down a preferential rate with a competitor. Please note, you will have to stay on your new rate for a set time to avoid exit charges.
If you miss the Tuesday, 15th February 2022 deadline, you’ll either be forced to try and negotiate better terms with Virgin Media directly or stick with the deal you already have.