The FairTrade brand is good for companies that sell commercial grade coffee and are not able to engage directly with producers themselves. We do not participate in this program as we’ve been developing a direct network of producers and cooperatives for over 25 years with whom we work directly and pay higher than fair trade prices. Our direct relationships also allows us to provide even more support than what is offered through the FairTrade program such as helping with financing, organic certifications and engaging agronomists to work with our producers.