Yes it is! Videos have brought a drastic change in the marketing strategies of almost all marketers and businesses. Videos have helped them in increasing the growth and revenue to the next level! Let see how- Consumers prefer Video over Text- can digest the information easier and faster when it is demonstrated through video. Great Conversion rate- After watching a video 64% of users are more likely to buy a product online. When optimized for conversions videos are incrediblypelling in moving viewers to follow directions and take action quickly. ROI of Video marketing- According to the marketers they have gained a great ROI by running their video campaigns. In fact in some cases resulting in a phenomenal 96% higher click-through-rate. If videos are used properly in the content marketing strategy then they can benefit you tremendously! They can even make video marketing statistics s higher than the kite in the sky! According to a recent survey by Wyzowl the picture is very clear and seems to be as stated 89% of marketers say videos give them a good ROI! 83% of marketers say videos help them in lead generation. 87% of marketers say videos have increased traffic on their website! 8% of marketers say videos have directly helped increase sales! 95% of video marketers plan to increase and maintain video spend in 22! So videos are a Must In Platform and should be a high priority while designing your content marketing strategy. Increases Brand Awareness- Video marketing is also effective in creating more awareness about your brand. From telling your story sharing customer testimonials to answeringmon questions relevant to your industry your video strategy is the ideal tactic for increasing exposure and expanding your reach online. Maximizes authenticity and transparency- Videos have an amazing way of drawing your audience into your brand culture giving them a taste of your personality and passion for what you do. It further humanizes your brand making you relatable and reachable. People are craving authenticity and transparency and your video strategy s allows you to do both which significantly builds trust with your viewers. Due to these stats and audience engagement videos are the leading tool for businesses!