Fjallraven Kanken was introduced by the company in 1978 to solve the most serious problem of Swedish school students.  In 1977 there were many reports coming about Swedish students developing back problems from using their traditional backpacks.  Fjallraven tried to solve this problem by introducing its most popular and best-selling backpack with the name Kanken. Its rectangular shape, and small size but the spacious design are very popular with females of 12 to 25 years. The Fjallraven originated in Swedish but now is selling worldwide.