Social media optimization is the process of managing social media accounts to increase the number of followers, likes, and shares. The goal of social media optimization is to create a positive brand image through the use of social media platforms. It allows them to stay connected with their customers and maintain a relationship with them to generate more business for their company. Social media management can be done by any company or individual who wants to manage their own account or by an agency like we (WebVatika.com) that will manage multiple accounts for companies at once.