Link building for SEO is a strategic process aimed at increasing the number and quality of inbound links to a webpage with the goal of enhancing its search engine rankings. This practice is a crucial part of search engine optimization, as search engines like Google use these links as indicators of a page’s authority and relevance, contributing to its ranking in search results. Effective link building involves acquiring links from reputable and relevant websites, which can be achieved through various methods such as creating high-quality, shareable content, guest blogging, and forming partnerships. The quality of links is often more important than quantity, as links from authoritative and trustworthy sites carry more weight. This process not only improves search visibility but also drives organic traffic to the website, establishing credibility and authority in a particular domain or industry.