In social publishing: 1. Reach: The number of unique users who have seen a brand's content. 2. Engagement: The level of interaction (likes, comments) that a brand's content receives. 3. Click-through rate (CTR): The percentage of users who click on a link within a post to visit a website or landing page. 4. Conversion rate: The percentage of users who take a desired action (making a purchase, filling out a form) after interacting with a brand's content. In social intelligence: 1. Sentiment analysis: Analyzing customer sentiment to understand how customers feel about a brand or its products/services. 2. Share of voice: Measuring the volume, reach, and engagement of conversations related to a brand compared to its competitors. 3. Influencer metrics: Assessing the reach, engagement, and relevance of influencers for potential partnerships. 4. Crisis management effectiveness: Evaluating how well a brand manages and addresses any negative sentiment or reputation management issues on social media platforms. These metrics help businesses measure their performance and make data-driven decisions to optimize their social media strategies effectively.