There are four main types of lead enrichment:
1. Firmographic data: This is information about a company, such as its size, industry, and location.
2. Technographic data: This is information about a company's technology stack, such as the software and tools they use.
3. Interest data: This is information about what a company is interested in, such as their product goals and pain points.
4. Intent data: This is information about what a company is planning to do, such as purchasing decisions and research projects.
Lead enrichment is a critical part of the sales process because it allows you to target your leads more effectively. By understanding more about your leads, you can tailor your sales pitch and messaging to their specific needs.