While both PR agencies and advertising agencies are involved in promoting brands and managing communication, they differ in their approach and objectives. PR agencies primarily focus on earning media coverage, building relationships with journalists, managing reputation, and fostering goodwill through strategic communication tactics. On the other hand, advertising agencies specialize in creating paid promotional content for various channels, such as print, television, digital media, and outdoor advertising. While PR aims to influence public perception and shape narratives, advertising aims to directly promote products or services through paid placements. PR agencies focus on earning media coverage and managing reputation. Advertising agencies specialize in creating paid promotional content for various channels. PR aims to influence public perception and shape narratives, while advertising aims to directly promote products or services.