Maintaining momentum after a video launch requires strategic planning and engagement. To sustain interest, you should consider leveraging a few key tactics:
1. Create follow-up content. After the initial launch of a video, it is important to create additional content that ties into the original video’s theme. This could include creating sequels or spinoffs of the video, such as a series of videos discussing different topics related to the original topic. It can also be useful to repurpose existing content by editing old videos and providing updates with new information.
2. Engage with viewers. When viewers comment on your videos, it is important to respond in a timely manner. You can encourage further engagement by asking questions and offering incentives for participation. You can join conversations related to the topic of your video to increase visibility and reach out to potential fans.
3. Promote across multiple platforms. Posting your video on YouTube is just the first step. You can maximize exposure by promoting your video on other social media sites like Twitter, Instagram, and Facebook. Don’t forget about utilizing email campaigns to send links to people who have subscribed to your mailing list.