Yes, social media marketing can be highly effective for small businesses, although not as affordable as it has been in previous years, it continues to provide a cost-effective way to reach a broader audience, build brand awareness, and engage with your target market. Identify the social media platforms where your audience spends the most time and create compelling content that resonates with them.
Social media platforms constantly evolve, so use them as a tool to share and interact with your customers, but never rely on them for your core online presence.