A good SEO campaign should include building links to your business’ website. This is typically done through link building, which includes publishing content on other websites and then asking them to link back to your site (this is called “backlinking”). One important factor in link building is that they want all sites linking back to them to be similar or relevant to their business. For that reason, they don’t want to publish content on random sites that have nothing to do with their industry. Instead, they want links from related websites. For example, if an apparel company in Sacramento were trying to build links back to their website for SEO purposes, they probably wouldn’t have much luck publishing content on a website about personal financial management. Although it is an authority site, the two topics are completely unrelated, so it’s unlikely to publish any content for this apparel company. However, let’s say that the same apparel company in Sacramento was trying to rank higher in the organic search results for keywords like “clothing stores in LA.” In this case, it might be a good idea to publish content on websites that provide information about the clothing industry or just fashion in general.