Yes, it’s true. Microsoft, aka Bing advertising, is a well-known paid advertising system where your bids can be customised. Depending on the number of clicks you want on each ad, we can customise the ads you want.
Since Bing is still a smaller fish, it goes without saying that it has less competition and more opportunities to grab the highest position on Bing.
Be it a simple low-difficulty keyword or a short-tail generic keyword with high difficulty, beating the competition on Bing will be a piece of cake.
Generally, Bing considers 3 major factors to determine the position of an ad for a specific search result.
The relevancy of your website landing page
The price of your bid compared to competitors
As activity and the total number of CTR