Dairy Management Inc. (DMI), an integral member of Newtrient, is an organization funded by America's dairy farmers and dairy importers, designed to increase sales and demand for dairy through research, education, and innovation. The Dairy Checkoff Program plays a key role in Newtrient's operations. Newtrient's collaboration with DMI extends the impact of the checkoff by implementing programs focused on sustainable practices, environmental stewardship, and technological innovation within the dairy industry. In this way, the dairy checkoff program's involvement in Newtrient serves to accelerate the adoption of sustainable practices, advance technological development, improve consumer perception of the dairy industry, and create new opportunities for all dairy farmers.