One of the most crucial local search ranking elements is consistent data. Google examines the information from aggregators and phone books. The accuracy of such data is then assessed in relation to a company’s Google My Business listing. A sizable portion of the NAP data must be constant in order to have a chance of getting chosen for top rankings in the local pack of the search results and Google Maps. It is crucial to preserve this data since a significant portion of Google searchers click and call from these results.