Two key components of a successful logo are:
Connection to brand identity
Unique elements that stand out
The UX/UI team at Divami Design Labs believes that the most important aspect of a successful logo design is how effectively it can showcase a brand's unique brand identity.
Customers should be able to identify a brand’s identity by the logo’s symbolism, monogram, or even the colors used. That’s what most brands are striving for! An added bonus would be including a relatable, hidden meaning to the logo that indirectly illustrates what the company does. — Diya Elizabeth Koshy, Senior UX Lead
A successful logo should also highlight unique aspects of the brand in a simple and easily remembered way. Unique logos help distinguish the brand from its competitors and will make the audience notice it, and remember it. — Vinay Kumar Penjarla, UI Design Manager