Target CPA is an automatic bidding strategy in Google Ads. It is one of Google Ads’ automation options, designed to make your PPC management easier. It uses a preset CPA target to define the limits and goals of its automated bidding. For example, if you want to spend £30 to acquire each conversion you would simply turn on Target CPA bidding and set the target to £30. This can be extremely effective for advertisers looking to preserve their profit margin. In accounts where enough data is available, Target CPA bidding can have great results in reducing your cost per acquisition. It uses machine learning in conjunction with the target you have set to optimise your bids to ensure you are returning leads at a rate that is profitable for your business. Find out more about Flexible Bidding Strategies.