Learning Mode is Yuck
It’s important to understand that when you create a new Google Ads campaign or make significant changes to an existing campaign, it may go into a “learning mode.” Learning mode occurs when Google’s machine learning algorithms need to gather data and understand how your campaign performs to optimize its delivery and show your ads to the right audience. Here’s why triggering learning mode can have potential drawbacks:
Limited performance: During learning mode, your campaign’s performance may be suboptimal compared to fully optimized. This is because Google is experimenting and testing different strategies to learn what works best for your campaign. The algorithm might take time to gather sufficient data and make informed decisions.
Impacted ad delivery: When a campaign is in learning mode, Google may restrict the frequency or volume of your ad delivery. Your ads may be shown less frequently or to fewer users than during regular operation. This can limit your campaign’s reach and potential for generating conversions.
More extended optimization period: Learning mode requires patience, as it can take time for the algorithm to gather enough data and optimize your campaign’s performance. The duration of the learning mode varies depending on factors such as your campaign settings, budget, and conversion volume. Giving the algorithm enough time to learn and optimize your campaign effectively is essential.
Once the learning period is complete and the algorithm has gathered sufficient data, it can make more informed decisions and deliver your ads more effectively.
To navigate the challenges of learning mode, we closely monitor your campaign’s performance, make incremental changes daily rather than frequent significant adjustments, and ensure that your campaign settings align with your advertising goals. Additionally, we focus on creating relevant ad copy, targeting the right audience, and optimizing your landing pages to maximize the effectiveness of your campaign.
As we gain more data, we can make data-driven decisions, and your campaigns will become more refined and deliver better results.