The best time to cold call in real estate depends on factors like your target audience and preferences. Some optimal time frames to consider include weekday evenings (5:00 PM - 8:00 PM), and Saturday mornings, avoiding busy times, and considering time zones. Test different time frames, track results, and adapt your calling strategy based on positive responses and engagement. 1. Weekday evenings (5:00 PM - 8:00 PM) can be effective as people are more available after work and tend to be receptive. 2. Saturday mornings are a good time as people have more free time and are open to conversations. 3. Avoid busy times like early mornings and late afternoons when people are occupied with work. Consider time zones when making calls to respect the recipient's schedule and avoid calling too early or too late.