A newsletter should start with an attention-grabbing subject line and header, including your company logo for brand identity and a title to announce the main topic. You can consider adding an introduction to summarize key points, potentially followed by a table of contents for easy navigation.
The body should be divided into sections, each focused on a specific topic. Make sure to use headlines, subheadings, bullet points, and relevant visuals to enhance readability and engagement. Place your primary call-to-action (CTA) prominently within these sections.
End with a footer containing useful links, contact info, and social media buttons. Include an unsubscribe link for legal compliance. Ensure your layout is responsive and mobile-friendly, testing it on various devices before sending.