Companies often refrain from using terms like "Super Bowl" due to copyright and trademark concerns. The term "Super Bowl" is a registered trademark owned by the National Football League (NFL), and companies need permission to use it for commercial purposes. If companies use the term without proper authorization, they risk infringing on the NFL's trademark rights, which can lead to legal consequences.
To avoid potential legal issues, companies often use alternative phrases like "the big game" or "the championship game" when referring to the Super Bowl in their advertisements or marketing campaigns. This allows them to indirectly associate their products or promotions with the event without explicitly using the trademarked term.
Additionally, the NFL is known for enforcing its trademark rigorously, and they actively monitor unauthorized usage of the term "Super Bowl." By avoiding direct references, companies can mitigate the risk of legal action and protect their brand reputation.
Overall, the limitations on using the term "Super Bowl" come from the need to respect trademark laws and avoid infringing on the NFL's intellectual property rights.