The reason most other companies carry sustainable products in addition to the rest of their conventional product line, is because they can profit from the trend of sustainability - not because they are working to reduce waste. At Wisdom Supply Co., every dollar in the door goes to further our zero-waste mission. We don’t and won’t design products or packaging that are not 100% authentically recyclable - ever. Anything else is a shell game where customers are made to feel good about purchasing a sustainable product, while the profit from that sale funds pollution generated by the rest of the product line, packaging, and company practices.