The functions they perform depend on the requirements and objectives of the project. An interim manager is often used as the Head of Online Marketing or as a leader of an online marketing area (e.g. SEO or Social Media Marketing). The interim manager can advance existing projects, initiate and accompany new projects – operationally and strategically – or be involved in extensive change management concerning marketing in the digital sphere. As an “external” expert, the interim manager provides a neutral, unbiased view of matters inside the office, yet without remaining remote from day-to-day business, like a management consultant/advisor. The aim is to create a symbiosis between professional excellence, strategic orientation and structural design.