Graphic design fees will almost always vary depending on the scope of the project and the firm or business you are seeking to do work with. You can expect to pay an hourly fee for smaller projects such as collateral design or layout design or pay via a project-based fee structure for larger projects such as logo creation, brand identity design, or marketing collateral packages. Before asking for a quote, it is best always to research the graphic designer or firm to ensure their quality and scope of services align with your project.