Utilising TikTok as an organic marketing avenue for businesses is a worthy strategy for brands who have the resources available to dedicate to creating regular, exciting video content for the platform. Producing a brand TikTok page will help drive your brand exposure, similarly to digital PR, and showcase your brand personality to users who are eagerly looking to engage with new and exciting businesses. Done right, business marketing organically on TikTok can definitely boost traffic to your brand and website if businesses tap into the right market audience and create engaging content.