At the risk of repeating ourselves, the reason You Know Who’s is so affordable is that we specialise in selling genuine ex-high street and popular online-brand clothing at discounted prices. Since we’re a discount reseller, we often get agreements to sell items without using the brand’s name in our marketing, and in some cases, we remove the labels (known as "cut label"). This helps us meet legal requirements while still offering you the same high-quality, authentic products – just at a much lower price! It’s how we pass on the savings to you, without compromising on style or quality.