In a world where consumers are constantly bombarded with advertisements, UGC cuts through the noise. It serves as social proof, showing potential customers real experiences with real people.
According to surveys, consumers trust content from their peers more than content directly from a brand. UGC builds trust, adds authenticity, and helps customers connect to a brand. This connection often leads to more engagement, brand loyalty, and even sales. When people see someone like them enjoying a product, they are likelier to try it.