Google Analytics meaning becomes evident when you think about how it’s used. Since Google Analytics is used to track search engine optimization (SEO), pay-per-click (PPC), and other marketing efforts, it is the most beneficial to companies with an online presence that want to track their marketing campaigns.
With Google Analytics, you’ll be able to glean important information about your audience, visitor behavior on your site, traffic patterns, and more. Plus, you can access and analyze data fast with Google Analytics’ data sampling feature.
Whether you opt for the free or paid version, you can gain fantastic insight into how your customers interact with your website. All you have to do is set up Google Analytics to get started.