All verified GMB listings have the option to choose a “short name” which makes it easier for customers to find and track their business on Google Maps and Search.
Once you have a short name for your business, customers will be able to enter it as a URL in their browser's address bar and be taken directly to the GMB page, like in the example provided by Google:
g.page/[yourcustomname].
You will probably promote this short name. It is therefore important that it be precise, short and to the point. Google recommends that you include your location to better distinguish it from others. Having a short name will also make it easier to share with customers.