They did and it's a disaster.
I'd argue that their change to the new logo is so unfortunate, so clumsy and unrefined, that they could have done much worse than stick with what they had before. It represents an extraordinarily embarrassing lapse of judgement for such a large company to get such an important, mostly forgotten part of their website or marketing wrong accidently. Fruit of the Loom should be embarrassed about this mistake and offer refunds to all customers who feel cheated by the quality of their products in exchange for this blunder. On top of shamefully manipulating customers who were already loyal (but not because they particularly liked it), fruit of the loom really missed out on a better chance at establishing themselves as higher-...