Insurance aggregators provide market access and aggregate premium, sometimes with additional compensation, but without any support services or tools. Insurance agents join an aggregator to gain access to insurance carriers’ contracts. This relationship tends to be very transactional.
A cluster occurs when a group of agents form either a formal joint venture or a loose affiliation to place their individual books of business as part of a larger book in order to receive higher commissions or profit sharing. Cluster members continue to operate individually.
SIAA is neither an aggregator nor a cluster. We started our alliance with an idea to help other agents grow their entire business, a model which has proven to help the independent agent and the independent agency distribution system grow.