YES, blogging aids in client engagement for business owners. Blogging brings like-minded people and groups together and demonstrates that you are an authority for topics related to your hotel’s facilities, destination, and nearby attractions and businesses. Blogging aids in increasing search engine traffic to a website. Journalists might utilize blogging to convey their personal perspectives on a matter with their followers. In contrast, a business can leverage a blog to share content about places to see, dine, visit and promote their product and services.