User experience (UX) and user interface (UI) design are closely related disciplines with a few important differences.
UX design focuses on the overall experience that a user has while interacting with a software solution. It involves understanding the user's needs, goals, and behaviors, and designing the product or service in a way that provides a seamless and enjoyable experience. UX design services include user research, create user personas, develop user flows and wireframes, and conduct usability testing to ensure that the product meets the user's needs and expectations.
UI design, on the other hand, is focused on the visual and interactive elements of a product or service. It involves designing the interface through which users interact with the product, including the layout, colors, typography, icons, and other visual elements. Our UI designers create visually appealing and intuitive interfaces that are easy to navigate and understand, and collaborate closely with our UX designers to ensure that the visual design aligns with the user experience.