Exhibition signage refers to the use of visual elements designed to communicate messages to attendees at various types of events, such as conferences, trade shows, festivals, and corporate meetings. Its primary purposes are to guide participants through the event space effectively, provide information about the event schedule, speakers, or sessions, and promote sponsors or exhibitors. Event signage plays a critical role in enhancing the overall attendee experience by ensuring navigation is intuitive, reducing confusion, and contributing to the event’s aesthetic appeal. It includes everything from directional signs, welcome banners, and agenda boards to digital displays and branded decorative elements. Essentially, event signage is a key tool in event management that helps to organise the flow, convey valuable information, and maintain the event's branding and thematic consistency.