A/B testing is what digital marketers use to test out different versions of an ad. Once you’ve defined a measurable target (such as clicks or impressions), you can create two distinct ads with different variables and test out their efficiency. By comparing the results of the two ads, you will find out what your customers are drawn to and know how to improve the next one.
One rule of thumb in A/B testing is to only test one variable at a time. This will focus on comparing the isolated variable and help you assess which combination of elements attracts the most customers. Remember also to take sample size and time frame into consideration. With a bit of help from First Page’s team of experts, A/B testing will get you the best results for your budget.