Bright hair colors can tend to bleed more than natural colors. Our semi-permanent hair dyes were created to give intense, long lasting color and are packed with pigment. Tips: • When rinsing your hair for the first time, apply a generous amount of conditioner to hair to help remove all of the dye. • Wash in cool water and wait as long as possible in between washes. Frequent washing will strip the hair of color. • When washing your hair, use a sulfate-free shampoo. The suds from typical shampoos will remove the color. Only use enough shampoo to clean your scalp and scrub as little as possible. The shampoo from your scalp will rinse down and clean the rest of your hair. • Avoid contact with salt such as ocean water, chlorine, sea salt sprays and water softeners as these can cause bleeding.