“But not just any swaddle: These, by Coveted Things, are extra special and truly set themselves apart because they're so versatile — as a swaddle, of course, as a photo backdrop, as a burp cloth, as a nursing cover, as a blankie, as a carriage cover.” Ng adds that they come in beautiful designs with sweet (and cheeky) messages, including her favourite saying, “Shit just got real.” Keith also likes to give swaddles, play mats, and towels from Kip&Co to new and expecting parents.