Creating high-quality content relevant to the news cycle and connected to the client's brand is the most successful strategy to get links from high-authority media sites. Suppose you want to get in touch with journalists. In that case, your content development plan should be combined with an outreach strategy centered on building relationships. Getting publicity and backlinks for the campaign on credible media sites is feasible by making detailed outreach lists and carefully pitching journalists. To get a better idea of how this works, you can check out how we used data on the most popular Trader Joe’s products in every state to build links for a CRM software company.