Because a footwear website primarily handles shoes and sandals, the organic (SEO) traffic they will obtain will be only relevant to footwear. However, utilizing SEM, Company web pages might be positioned using similar phrases (for example, "sneakers") that we know can bring in revenue at some time. The keyword "sneakers" and any associated phrases might be precisely positioned using SEM, resulting in more relevant traffic that SEO alone would have ignored. This implies that if your website lacks a certain term, I will prefer to utilize SEM to fill in the gaps, attracting people to your landing sites and generating new leads.