In a word, no. The truth is that for the vast majority of businesses their target audience isn’t clicking on a blog article and reading it intending to buy their products or enlist their services. At least not initially. What they’re looking for is information. This information might be informative and lead them towards the services or products offered by your site.
Blogs should be used for ‘top of the funnel’ content – that is content aimed at potential customers in the ‘discovery’ stage of the buyer’s journey, looking for solutions to their problems but as yet, unaware that you offer them.
Whilst it’s fine to use your blog to promote your company and new product lines or services, primarily it should be about thought leadership content that should be educational, informative and entertaining. When blogging you need to think more like a journalist or educator than a marketer.
When consumers see that your brand is sincere in helping them out through content that clearly shows you have the expertise and truly understand their problems, they will grow to trust you and engage with your content. This primes them for the later stages of the sales funnel where you can qualify leads and turn prospects into paying customers.