It’s not an easy question to answer. There are multiple indicators to discover if your ecommerce platform is SEO-friendly. These include site load speed, metadata integration, structured data markup, text ratio, and content engagement.
While some variables require manual review and interpretation, a simple scan of any ecommerce site reveals a wealth of information, plus actionable ways to fix any problems. In many cases, the CMS framework itself determines your SEO, plus the capabilities available.
Platforms like Squarespace and Wix might make it easy to build an online shopping website. However, these platforms compromise SEO, and hurt the growth potential of your business. On the other hand, platforms such as WooCommerce, Shopify, and Magneto streamline fundamental SEO essentials with built-in capabilities. Captivate understands the nuances of these platforms and how to get real results.