A vanity number is a toll-free number where the digits spell out words or phrases that are relevant to your business. A vanity number makes it easier for a customer in need to recall your number, and it can boost your brand awareness. With an easy to remember vanity number like 1-800-FITNESS, customers won't have to look your service up online; they'll already have the number in mind. This way, you don’t have to compete with similar businesses vying for their attention online.