We’re removing human-operated and bark-activated shock collars from our shelves because they are in direct opposition to our long-standing commitment to positive reinforcement-based training methods. While we recognize there may be unique circumstances that lead pet parents to seek this kind of training tool, we feel these particular items (human-activated and bark-activated shock collars) present the biggest risk of human error and misuse, even by pet parents with the best of intentions.
As we continue on our journey to support the overall health & wellness of pets, we will continue to review our assortment of products and solutions to help ensure it aligns with our broader mission and values.