Almeta ML learns customer behavior on your website and predicts future actions in real time. These predictions can be used to create highly targeted audiences or to dynamically personalize your site's content and offers. The easiest way to get started is to create an account, put a web tag on your website, and start tracking events. As soon as you have events coming in, you can choose what you want to predict and start getting predictions for your customers in real time. You can also use the predictions as variables and triggers in Google Tag Manager or any advertising platform.