Neither the Email Marketers nor the company following email marketing campaigns is strange to the opt-outs and unsubscribes. However, there should be some ways to manage these rates. The number of opt-outs or unsubscribes may be due to many reasons and so, it is essential to create a smooth way for your clients to opt-out. The best way to manage these opt-outs and unsubscribes is through creating the best ways for them and following all the email etiquettes as mentioned in the Can-Spam Act. You can also follow some practices to enhance your email marketing campaign everyday and get new clients and conversions.