AI is quickly becoming integrated in search, with Google and Bing leveraging AI to help generate answers on the search results page for various questions and prompts.
Whilst in the early days still, there are plenty of ways you can use AI technology, such as ChatGPT, to enhance your performance in organic search. From a technical perspective you can use AI to help create Schema for your pages. For content it’s a great research tool, helping you check out your competitors, and come up with ideas and structure for content. You can even use AI to help create imagery for your website using brand colours – or any colours you want.
For more information, check out our guide on how AIs like ChatGPT can help SEO.