There are many reasons why a needs to use a CRM for a company or business some are the following:- 1) you are failing in keeping up with the lead flow and sales team results,  2) there is too much customer data to keep track of and/or it is hard to locate, 3) you have too many accounts to manage,  4) you spend too much time reporting and don’t feel like the reports provide accurate insight, or  5) If you are unsure about what your further strategy has to look like, then it is very much recommendable to implement a CRM system.