Website traffic is important for multiple reasons, including the following: Traffic leads to conversions: The more people visit your website, the higher your chance of converting them. More traffic and visibility help you earn more revenue from your site. Traffic helps rankings: Google notices when your pages do well in terms of traffic. Since their goal is to give users high-quality results, they will be more likely to rank your pages higher. Traffic provides other metrics: As mentioned above, you can use traffic to look at other site metrics, like bounce rate, conversions, and click-through rate. Even low traffic can help you learn more about your site and make changes.