It is vital that you pay attention to the feelings of the users who visit your website if you intend to convert them. The user experience is therefore one of the most important aspects of any website. In addition to the visual components you see, it involves strategic planning regarding how your audience will engage with your website based on the intended outcomes.
One of these outcomes could be asking for information, subscribing to your service, or making a payment. At the end of the day, you will want your website to be easy to use and enjoyable for the user. Most people nowadays conduct their own research before visiting a website or reviewing a new business. In addition to establishing a greater sense of trust for your readers, a great user experience will enhance your credibility.
Moreover, if your website is engaging and attractive to the user, they will spend more time on it and visit other parts of your website. This data is valued by Google as well, and the longer people spend on your site, the higher your ranking will be on the search engine.