Devices for tobacco heating are products that heat tobacco instead of burning it. They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell*. Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience. * Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.