Research and strategy are data-driven ways to determine the best approach to improving the design, marketing, and strategy for a growing brand. Listed below are the types of ways that research & strategy can aid a business' competitive advantage: Competitive Landscape Content Relation Management (CRM) System Development CRM Automation Customer Interviews (Qualitative Research) Customer Profiles and Persona Customer Surveys (Quantitative Research) External Process Audit Internal Process Audit Market Trends Analysis Process Audit Process Development Product / Experience Audit Production Management Website Security Audit