Keep in mind the 40/40/20 Rule: 40% List, 40% Offer, 20% Creative. List - Do all you can to be sure the people who get your mailer are qualified candidates to purchase your product or service. This includes getting the right mailing list and examining and updating addresses to ensure delivery. Offer - What you are selling must be relevant and attractive (irresistible if possible) to the recipient of the mailer. Remember that direct mail advertising is still the only way to pinpoint and individually reach your market. Creative - What you are selling must be presented in an easy to understand, interesting, attractive and compelling manner. Copy2Copy will review your objectives, can assist in designing your mail piece, examine your mailing list to help maximize your results and assure that it meets USPS requirements. Whatever your objective, do not forget to ask for action.