Ans: As of now, you are already aware of the fact that how you will be helpful by assigning value to Google Analytics. This is how you can do the assigning. Follow the instructions. • First, you need to open your Google Ads account. • In the upper right corner, you will see the tool icon, click on it. • Under the Measurement option, there will be Conversions. Open that. • Now, you can change the conversion action. You can choose any conversion action. • Now, there is a need to edit the settings on the Details page. You will find that on the bottom right. • Now, you need to click on the Value option. • And that’s it, click save and done.