Transparency and purpose: No personal information will be collected without your knowledge. Prior indication will be made of the optional or compulsory nature of information communicated to EKHO Hotels via the Website.We will collect and process your personal data only for the purposes described in this Policy and inform you of the recipients of the data.Proportionality and relevance: We only collect and process the personal data necessary for the proper processing of your application or customization of the services proposed to you.Necessity: We will retain your personal data only for the period required to process it.Security and Confidentiality: We commit to taking the necessary measures to ensure the confidentiality of the data and prevent its disclosure to unauthorized third parties. In the event of a transfer of data to authorized third parties, we will take appropriate measures to guarantee the security of the transfer.