Although native advertisements appear to be a part of the main web content, many publishers may still choose how to present their native ads. Here are a few of the most often-used formats for native advertising: Content Recommendations These are native advertisements that show suggested articles and content. They frequently appear towards the bottom or during the item you are reading. In-Feed Advertisement These are native advertisements that look like your posts on social media that appear when you scroll down your newsfeed. Platforms like Facebook and Instagram use them extensively. Search and Promoted Listings When you are seeking a certain product or service these native advertisements are shown directly at the top of your search engine results. The sidebar may also include them.