One of the biggest strongpoints of programmatic advertising is that the buying and selling of ad space occurs within a fraction of a second. When a web user enters a website, the ad space on the page is automatically put up for auction on the SSP. While this is happening, the DSP is placing bids for the advertiser simultaneously depending on a host of factors – for example budget, size and strategy of the creative.
The highest bid is then selected as the winner and that bid’s advertisement is displayed on the web page being browsed by the web user. By the time the user is opening and ready to view the web page, the ad will already be displaying. That’s the power of programmatic digital advertising, but it’s possible to increase your ROI from your ad bids using the right strategy. That’s where an experienced and results-oriented digital marketing agency in New Zealand like First Page comes in.