You’ll be amazed by the numerous benefits your practice can receive by utilizing Google display advertising. Let’s go over some of the most common benefits. Keep in mind that to enjoy these benefits, you must follow the best practices for setting up and managing a campaign. Otherwise, you will end up spending money without getting the results you want.
Build Practice Awareness Without Going Over Your Budget
Google display advertising is one of the easiest and most effective ways to build practice awareness. Compared to other ad types, GDN ads are affordable, so you can show ads often without breaking your bank. Before long, countless people in your market will know about your practice.Before people can contact your practice and make an appointment, they must know that you exist. You have a strong following with your devoted patients, but you need to reach more people to ensure your practice’s longevity.
Reconnect With Visitors Using Remarketing
While many people will visit your website and make an appointment right away, others need more time to research. They might visit your website, read reviews, and spend time thinking before calling for an appointment. They also might use the internet to compare your practice to other dental practices before making a decision.
You don’t want people to forget about your practice or choose another dentist during the research stage, so display advertising is vital. You can run a remarketing campaign that displays ads to people who have visited your website. They will see your ad when they visit different sites in the search network, and that will make them more likely to go back to your site and schedule an appointment.
Display Advertising With Targeted Ads That Get Results
Your dental practice will also benefit from the targeting options available in the Google Display Network. For instance, you can choose to target a set of websites or use managed placements to select the sites that will display your ad. This is a useful tool since it allows you to target sites where your patients will visit. For instance, you can target sites that provide dental information. Then, when people are reading about the importance of cleaning their teeth, they will see an ad for your practice. They are already thinking about their dental needs, so they will likely be compelled to take action.
You can also use keyword contextual targeting or target specific types of users. If you properly target your ads, they will only display to the right people. This will improve your return on investment.
Because of the numerous targeting options, it can be confusing, though. You need to have experience with display advertising to target your ads correctly.