A strategy is essential for the targeted and successful implementation of measures - this applies to SEO as well as to online marketing as a whole! When you consider how many sub-disciplines search engine optimization encompasses (link building, keyword analysis, technical measures, local SEO, etc.), the complexity of developing a strategy and implementing it consistently becomes clear.   It is therefore best to contact our SEO agency, which has experience and expertise in developing strategies, for an initial consultation! Following an individual consultation, our SEO support will show you how to improve the visibility of your website and achieve all your goals (higher sales, more leads, better brand awareness, etc.) using a targeted strategy.   Optimization of rankings For all search engines, from Google to Yahoo and Bing to Yandex and others, optimizing rankings is the key to achieving all other goals. With higher rankings in the search results, webmasters secure more visitors who interact with the website.   Increase in traffic On the one hand, the increase in traffic due to the higher rankings means that the authority of your website in the search engines increases and you are rewarded with better initial rankings when creating new subpages. On the other hand, increased traffic goes hand in hand with more regular website visitors.   Increase in leads Leads are qualified customer contacts. A website with flawless SEO not only leads to an increase in leads due to increased traffic. The SEO measures also increase the quality of the content on the website, which increases the interest of website visitors in the offers.   Increase in sales Most companies and individuals who operate a website want to increase their sales. As a logical consequence of professional SEO, more purchases are made on the website. In addition to increasing sales, SEO can also promote brand awareness, among other things.