A lead is someone that indicates an interest in a company’s product or service in some way, shape, or form. Leads typically hear from a business or organization after opening communication by submitting personal information for an offer, trial, or subscription through some form of advertising. This is also known as inbound marketing. Quality Leads can also be obtained through Paid Search Marketing by targeting users interested in a particular service or product with targetted keywords. There are many ways of finding people interested in your product or service. Once a person schedules an appointment or submits their contact information showing a direct interest in doing business, it is considered a qualified lead.