Below are the roles and responsibilities of a product management professional in an organisation.
Analyse market by comparing competitors’ products with your own
Conduct market research to identify customers’ needs and wants
Plan, and create a strategic product roadmap
Monitor product metrics and continuously work on improving them for better customer acquisition, retention, and monetization
Work with third parties to determine licensing opportunities or product partnerships
Use marketing knowledge to understand customer purchases and product competition
Act as a leader within the product management team