To maximize the ad revenue coming from your ad inventory, you can engage in two types of ads that are especially suited for increasing the time spent by users on your website:
1. Ad Refresh
Ad refresh, also known as automatically refreshing ads, is a technique which allows for active users of the web page to be served multiple ads during their unique visit based on predefined triggers. There are many types of triggers that lead to the ad being refreshed. These include a user performing a certain action—such as usage of the search tool, scrolling along the web page, participating in a survey, etc., or a time count – e.g. new ad every 30 seconds. Thanks to ad refresh, a visitor sees more ads per session than they would without it, which directly leads to higher ad revenues due to the increased number of ads served. This method increases the number of impressions served per session.
2. Sticky Ads
Another method for time spent on site is the use of sticky ads. Sticky ads are especially good for increasing the viewability rate. These ads are placed on a fixed place on the web page and do not disappear when the user scrolls down or up the page. Sticky ads usually perform better than standard display ads mostly because of the higher viewability rate, which leads to advertisers gladly paying a premium for them. This results in higher CPMs and ad revenue. However, make sure that sticky ads do not take up a significant part of your content which would lead to a poor user experience.