Content writing is different from copywriting because it doesn’t have the short term call to action, like copywriting. However, it should end with one. Content writing can be seen in blogs, podcasts, emails, autoresponders, books, e-books, articles, white papers and social media posts. It’s longer writing and usually offers some value, like informing or educating the reader. It’s still persuasive writing and has a call to action, but the goal is long term.