Our evaluation of competitive product while developing the MAX RGB was that RGBW was a significant disadvantage. RGBW was developed as a result of 'fixing' a color mixing problem on low cost import products. Additionally RGBW reduces the output of White by 75% since only 1 of 4 LED's is lit in 'white' mode. The MAX RGB features proprietary clean white technology, has perfect color mixing and offers incredibly bright white coverage without the rainbow effect of the low cost import products. In 'white' mode the MAX is using all 12 of its emitters blowing away our RGBW competitors.