Addressing the consumer demand for digital payments, a mobile gift card program can offer digital options.  Mobile Gift Cards are eliminate the need for paper certificates or plastic gift cards. 40% of shoppers are in favor of digital gift cards over physical cards. Instead of someone coming to your store, they can easily purchase a gift card via your website, which is then emailed to the recipient. Mobile Gift Cards are also easy to redeem! Simply scan them via a web-based or phone Apps.