The KPIs to measure success on Xiaohongshu often include engagement rates (likes, comments, shares), follower growth, and the quality of user interactions, which may differ from the focus on Western platforms that might prioritise reach and impressions.Additionally, conversion rates and the effectiveness of KOL partnerships are critical metrics. The platform’s unique user behaviour, emphasizing community trust and genuine recommendations, requires brands to adopt a more nuanced approach to performance measurement.WPIC’s data analytics and market intelligence tools to help brands identify and monitor the most relevant KPIs for their Xiaohongshu campaigns, ensuring that they can effectively measure success and adjust their strategies for optimal performance.