You can use coconut oil on the skin daily, but it may not suit everyone. It is important to test the oil on a small area of the skin before applying it to ensure it does not cause any irritation or breakouts. For people with very oily skin, coconut oil may be too heavy and clog pores. However, coconut oil can be a great moisturizer for people with dry or normal skin. And it can help improve the skin's texture and appearance.