Despite the fact that today's dating app market is dominated by several big players such as Tinder, Badoo, Bumble, Lamour and Tantan, there is an opportunity to serve the niche market and target a narrow audience offering a better solution for their needs. Today there appear apps that help to find a soulmate for Muslims, dating sites for single parents, dating apps for those who are over 50, and many others. An increase of dating apps in number and variety testifies the interest for this type of networking apps.