A few things:1: Change your blade or sharpen it better first and foremost. if it feels like you are pulling your hair, its probably because you are. your blade may not be sharp enough to  cut all the way through the most dense part of the follicle. 2: Take the time to condition your hair properly beforehand. Use a good pre-shave and do not use shampoo that is meant for your head or body wash to wash your face. sometimes oily hair and skin is a good thing.3: Do not start the process with a dry face.4: Use a shave soap that has high conditioning properties. Not all manufacturers soaps are created equal and some of them may have the best scent in the world...but that is all they have. If you look at their ingredient list and coconut oil is the first or second thing you see...congratulations you have a hand soap. When soap becomes soap, coconut oil is transformed into a cleanser and is used to create bubbles. Many manufacturers formulate their soap with presentation in mind (as in it looks pretty) instead of performance. We offer great shaving not pretty soap.5: Read our article on How to Shave