Link building is a strategy within the wider world of SEO (Search Engine Optimisation). While SEO includes all the techniques and practices used to improve a website’s ranking on search engines, link building focuses on increasing the number and quality of inbound links to a webpage. The purpose of link building is to grow the credibility and authority of your site, which is a key factor that search engines consider when ranking websites.
On the other hand, general SEO includes page optimisation like content creation and keywords, technical improvements, and user experience improvements. Link building services concentrate on growing your site’s reputation and search visibility through external references.
We know that it can all sound confusing, and it’s hard to work out where it all fits and how and when you should use certain SEO tools. Our team of experts is here to turn it all into an easy to understand and actionable strategy. As a leading link building agency, First Page understands that strategic link building is a powerful tool in the SEO toolbox. We work to make sure your website is recognised as a trustworthy resource by Google and other search engines.