These are the five tools that every marketer should use to convert leads into customers. They are:
46. Reciprocity: Your content should provide value for your audience in exchange for you getting them to read your content.
47. Consistency: Your content should consistently ask the same question of your reader.
48. Social Proof: Your text should provide evidence from other customers who are happy with your content, product, or service. This will make your reader more likely to trust you and whatever you are selling.
49. Likability: Your content should use relatable language and humor to that of your audience.
50. Scarcity: Your page should make your reader want what they don’t have, i.e., your content, product, or service.