You can target your audience by: Demographics: Target users based on factors like location, age, gender, parental status, and more. Topics: Reach audiences based on topics of interest. Customer Match: Using first-party online and offline data, you’ll be able to re-engage with customers who have shown interest in your company in the past. Similar Audiences: Similar Audience targeting allows you to use Customer Match data to target users that are similar to those who typically show interest in your ads. Video remarketing: Target users who have interacted with your videos or YouTube ads in the past. Affinity audience: Target your affinity audience, which includes users who have a strong interest in topics related to your business. Custom affinity audience: Target users in an even more granular way with custom affinity audiences that allow you to target a group of users with an extremely specific set of interests relating to your brand. In-market audience: Target your in-market audience by advertising to those who are currently searching for products or services that you offer. Life events: Target users based on life events that they’ve recently experienced. Life events include milestones like moving, getting married, or having a child.