To measure the success of a reverse silo strategy, track the following metrics:
Organic traffic: Track changes in organic traffic to your website, as this will show the impact of the reverse silo strategy on the visibility and discoverability of your content.
Engagement metrics: Track user engagement metrics, such as time on site, bounce rate, and pages per session, to determine whether the new site structure is leading to a better user experience.
Conversion rate: Track changes in conversion rates, such as sign-ups, form submissions, and purchases, to determine whether the new site structure is improving the overall effectiveness of your website.
Search engine ranking: Monitor changes in search engine rankings for your targeted keywords to see if the reverse silo strategy is helping to improve your site’s visibility and discoverability.