‘Interview’ is the term used for market research discussions; however, they are far from your typical formal job interview and definitely more enjoyable. During an interview, our clients might ask you to look at and handle a new medical device in development, like an inhaler, or maybe ‘walk’ your way through a website, giving your feedback on how it looks or feels. There are no right or wrong answers to any of the questions and all of your opinions are valid as it’s the device that is being assessed, not you. Your feedback helps inform the design of healthcare products and services of the future, ensuring they are easy to use, safe, and effective for people with specific medical conditions. Please don’t be shy about sharing your views - they are a really important part of healthcare product development. You are unlikely to be asked to handle or take any sort of medication.