Typically, Preferred Rewards for Business benefits become active within 30 days of enrolling in the program. Some benefits are automatically activated upon the effective date of your enrollment, requiring no action on your part. If you've opened a new account and enroll in Preferred Rewards for Business, your benefits will become active within 30 days of account opening, unless we indicate otherwise. Note that some rewards may require you to open a new account or take other actions to enjoy the complete benefits.