There's no standard answer to this question. It varies from one company to another depending on a number of things. But here are a few reasons, and if even one of these ticks your box, you should consider rebranding:
You are trying to enter a new market
You are starting to lose an edge over your competitors
Your company has changed
The message you are branding is incomprehensible
You are not getting sufficient attention
If you still have queries, our team of brand consultants in the Cayman Islands can gauge your company and provide you with an accurate solution.