A good reporting system is required to manage leads, assess revenue goals, and track bookings for a specific week, month, or season. Make sure your online booking system provides printable reports and easy-to-access summaries of all activities so you can analyse performance targets, follow seasonal trends, and figure out what is and isn't working with your email marketing, online advertising, and offline campaigns. Most reports are available in spreadsheet format and can be transmitted as digital files to managers or staff with a few clicks.