Beginning July 1, 2022, electronic cigarette retailers will be required to collect a California Electronic Cigarette Excise Tax (CECET) of 12.5% of the retail selling price of e-cigarettes containing nicotine or nicotine-free liquid. The CECET is an excise tax imposed on purchasers of electronic cigarettes and related products. Starting July 1st, we will be updating its retail tax rate for California customers 9.5% + 12.% for a total of 22%. This change will only apply to customers who have their billing address in California. For more information please visit Here.