The PrestaShop Geolocation Module is a plugin for the PrestaShop e-commerce platform that allows store owners to automatically detect a customer's location and display country-specific content, such as prices and shipping options. This can be useful for businesses that need to comply with local regulations or that want to offer a more personalized shopping experience for their customers. The module can be installed and configured through the PrestaShop back-office, and it uses the customer's IP address to determine their location.