The American Data Privacy and Protection Act is a proposed legislation that aims to enhance data privacy and protection measures for individuals in the United States. If enacted, it would require businesses to obtain explicit consent from consumers before collecting their personal information and to clearly disclose how that information will be used. The act would also grant individuals the right to access, correct, and delete their personal data held by businesses. It would establish stricter guidelines for the handling of sensitive information, such as health and financial data, and establish penalties for non-compliance.