The Pension Gold Standard is a voluntary code of good conduct for financial advisors. It was set up by the Pensions Advice Taskforce* to make sure people receive ethical and professional advice for Final Salary Pension Transfers. Whilst it is a regulatory requirement that all financial advisors pay due regard to the interests of their clients, and treat them fairly, The Gold Standard defines 9 core principles that a financial advisor must stick to. What this means is that The Gold Standard enables you to find an advisor with your best interests at heart, who operates in an ethical and professional way, above and beyond what is usually expected from them, when assessing your pension transfer options. Read the full article here  The 9 Pension Transfer Gold Standard Principles Help clients understand when advice is appropriate. Ensure advice given supports the clients overall financial wellbeing in the context of their stated objectives. Ensure client understanding and acceptance of all charges. Ensure the most appropriate and updated technical skills are applied. Transparent management of Conflicts of Interest. Help clients understand the cost of transferring benefits. Avoid unregulated investments and introducers. Transparency in advice processes and outcomes. Promote the Consumer Guide to the Pension Transfer Gold Standard. Download the Pension Transfer Gold Standard guide for consumers here