There 7 stages in a sales pipeline and they are: Lead generation: Here, you’ll work to get leads. You need to make an alignment between your sales and marketing teams to get fresh ideas from them. Create valuable content like blogs, social media posts, PPC ads, and the like on those topics for your website and various social media platforms to get more visitors to your website. Take the information about those visitors from your social media accounts and website, and generate a list of email ids and contact numbers. Run email campaigns and make phone calls to let them know about your business. Prospecting: You can use a personal tone to communicate with your leads at this phase. Utilize any specific industrial event to communicate with your leads and try to develop a reliable relationship with them. Focus on relevant subjects to show company expertise. Before you propose to them to avail your service try to make a positive image of your business to them. Qualification of Leads: As per statistics, about 61 percent of marketers believe that qualifying leads are the greatest challenge for them. Lead qualification saves you time because it stops you from wasting time on dead leads. Use the BANT method to qualify your leads where BANT means budget, authority, needs, and time. Contact: When you have a complete list of qualified leads, contact them through a phone call, email, or messenger and approach them to avail of your service or purchase your product. Then you can fix a meeting with them and decide who will participate in the meeting and get well-prepared with your meeting agenda. Note down well the pain points of your lead during the meeting. Report or Proposal: The pain points you noted down in the above stage, use those in your proposal and try to give solutions to them, including pricing and terms in this proposal. Try to give a personal touch to your proposal so that your leads get interested to use your services. Remember to include the FAQ section so that your lead doesn’t feel she doesn’t have answers to many questions. Negotiations: At this stage, the sales personnel and marketing or business manager answer some final questions to your client and sign the contract. Both parties mention their expectations and negotiate acceptable pricing. Post-purchase or Retention: Your job doesn’t stop after you have closed the deal. You need to keep in touch with your client so that you can retain them. Give them no scope to complain so they become your regular client and also refer your service to others.