Compared to B2C Marketing, B2B space has lower Sales Velocity, which results in more lengthy funnels.
B2B Marketers develop cost-effective funnels telling their audience a story about the products and services they offer. For example, content marketing can rely on SEO & Socia Media ads for content discovery, however as soon as a prospect self-qualifies through a Visit, Email Marketing and Facebook Retargeting comes into play, offering the next piece of content that tends to be interesting to the prospects. Marketing and Remarketing continue until consumers feel that they know you well enough and want to learn about your products, at which point a prospect turns into a Lead.