Use Google Ads to implement paid search and display ad campaigns to boost your ticket sales, track performance, and create remarketing lists for future campaigns by integrating the Ads Global Pixel code with your BrightStar event listings.To set up your Google Ads integration with BrightStar, please follow the instructions below.STEP 1Create a new Google Ads account if you do not have one:https://ads.google.com/STEP 2Create a new Google Ads pixel to track which ads, keywords, and campaigns are contributing to your ticket sales:Log in to Google AdsSelect the wrench icon on the top navigation barSelect “Conversions” under “Measurement” Select the blue “+” signSelect “Website”Follow the on-screen instructions and fill in the fieldsConversion name: BrightStar Ticket Sales Category: Select “Purchase/Sale”Value: Select “Use different values for each conversion” Default value: Enter “1”Count: Select “Every” Conversion window: Keep default settingsView-through conversion window: Keep default settingsInclude in “Conversions”:  Keep default settingsAttribution model: Keep default settingsSelect “Create and Continue”STEP 3Implement the global site tag on all pages of your website:Select “Install the tag yourself”Select “I haven’t installed the global site tag on my website”Select “Download snippet” under global site tagSend the Global site tag text file you downloaded to your webmaster to implement in the header of all pages of your websiteSTEP 4Retrieve your Gtag ID from the Event Snippet located under the global site tag:Copy only the Gtag ('event', 'conversion') from the Event Snippet code.Locate the “send_to” line in the tag and copy only the ID within the single quotation marksExample: In the screenshot below, you would copy only AW-105826847/89p-CI_t6XQr83P-AMSTEP 5Once you have your Gtag ID, you will need to place it in the BrightStar Admin:Log in to BrightStar Admin > Marketing > Marketing Accounts > Google Ads GlobalPaste your Gtag ID in the field boxSelect “Save”