After onboarding is complete we will provide a project plan timeline including ad campaign deliverables, tasks and milestones.
During campaign development, we'll provide updates on ad campaign deliverables as appropriate. Once the campaign(s) are launched, you'll have full access to view all aspects of the campaign, which becomes your intellectual property.
After campaign launch you'll receive regular campaign performance reports.
The reporting system is Blastoff Labs intellectual property, augmenting and remaining consistent with the standard reports available from Google and Microsoft. Our reports provide additional metrics and summarize campaign performance information more consistently.  They report cross-platform so you'll be able to see the rationale behind our ad allocation decisions between the two platforms. Any significant budget allocation or recommendations will be explained by referencing the reports.