Google Ads or Social Media Marketing are great for bringing leads to your doorstep immediately. These are people who are actively searching for a solution to their problem. SEO is about sustainability, it's more of a marathon than it is a sprint. Proper SEO takes time but once you reach the first page for your desired search terms, you're likely not going anywhere anytime soon. In fact, most of our clients utilize SEO and Google or Social Media Marketing at the same time. That way they start generating leads immediately while their SEO is climbing and it's easier for the return on investment from Paid Advertising to pay for SEO services. Using this approach, you now potentially take up real estate on the first page in 2 - 3 positions (your ads, your local listing and your organic SEO listing).