3 things could be happening:
You're signing in with a different account (BlueFrame vs Facebook vs Google vs Apple).
Make sure you are signing in with the same account. If you are unsure, sign into vcloud.blueframetech.com/me and sign in with your BlueFrame email and password (reset the password if you cannot remember). On the top of the purchase history page, there will be a link to verify your email. Verifying your email will link all your accounts together, across Facebook, Google and Apple.
You accidentally originally purchased a different broadcast.
Players will sometimes preload a broadcast when you first visit a page, and you may have purchased the wrong broadcast.
Going forward, be sure to click/select the exact broadcast before going through the purchase process.
In the meantime, request a refund at http://www.blueframetech.com/refund.
You are accidentally trying to watch a different broadcast.
Make sure you are selecting the correct broadcast when trying to watch. Sometimes, a player will preload a different broadcast, particularly during busy times (like tournaments).