As you determine your milestones in your creative brief, be sure to communicate with your graphic designers throughout the development process. Using the 10/50/99 feedback process ensures that you are checking in at the most critical points of a project, allowing you to provide the most appropriate feedback at the right time. 10% complete - A skeleton, outline or wireframe of the final design has been developed. You may provide feedback at this stage regarding the work's vision and direction. 50% of the work has been completed - The core components are beginning to take shape. Rather than debating the direction, focus on whether or not your vision is being realized in the design. We are 99% done - Now it is time to fine-tune things such as spacing, sizing, colours, and other design elements. It is essential to review the final adjustments continually.