Remarketing is an effective way to win back users who are interested in a product or service but are not yet ready to trigger a conversion. There are several ways remarketing can be used, including: E-commerce: Allows companies to promote their products or services to people who have already been to their website or made a purchase. Online advertising: Allows companies to serve ads to people who have already clicked on their website or viewed their products or services. Social media: Enables companies to retarget their audience through targeted advertising campaigns on social media platforms such as Facebook and Instagram. Email marketing: companies can run remarketing campaigns by sending emails to people who have already had interactions with their products or services.