Sherpa Communications is a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region. We have been in the business for long to understand the specifics of the local market and the culture plus can leverage strong media relations to get your brand the desired results.
Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevant to reporters in a particular market. This exercise becomes even more critical if you are a global brand entering the Middle East market and as such, it is better to outsource this to your PR partner that is based in the same region, understand the market and knows the media landscape and other specifics in detail.