When you purchase a Microchip with us it includes the chip, the insertion of the chip. Each customer must also register the Microchip once you've taken ownership of the puppy by accessing www.akcreunite.org. We do offer our customers discounted rate from $120 for a lifetime membership to only $40. This lifetime membership discount is only offered if you enroll with us because we get the discount through our account with AKCreunite.org