There are many different types of KPIs, and depending on your professional activity, you may be more interested in some than others. So-called high-level KPIs give business owners an overview of their professional progress and performance. Their primary purpose is to help you assess whether a project or process is moving in the right direction. For instance, eCommerce businesses can track the following KPIs: 1. Financial KPIs 2. Customer KPIs 3. Marketing KPIs 4. Sales KPIs