Paid media includes search engine marketing (SEM), social media advertising, display ads (banner ads), sponsored content, paid influencer partnerships (think Instagram influencer), and email marketing campaigns. Specific paid media placements can vary by platform like Facebook, Bing, and Google, but as your paid media partner, we will focus on reaching your ideal target audience effectively on the best paid media channel for your business.
It requires a budget and a customized strategy to increase brand awareness, drive website visitors, and generate leads. When you leverage our paid media services, the paid media marketing strategy will focus on driving the most ROI and paid media performance momentum to help you achieve your digital marketing and business goals.