For setting the prices we made the following calculations:
Costs of material used for the artworks, like prints and frames:10-15%
Other costs like the sending box, kilometers, and office supplies: 5%
Banking costs by paying with credit cards: 2,8%
Commissions for art galleries are often a fairly large expense. 20% to 50%
I sell through galleries and through my own channels. When you buy directly from me, there is no discount. This way there’s no difference in pricing compared to the galleries. I do not want to be the competitor of the ones selling for me.
Also, when I do my own marketing there are costs and time included like building a maintaining an up-to-date website, advertising, and being present on social media.
Tax: 21 %