Generally speaking, a website is now the primary proof of your business validity. That’s why, building a website is one of the most advantageous and gratifying achievements for your startup on its initial stage of development. However, although modern template technologies allow practically everyone to construct a website out of the “building blocks” in some days, there are still a few major obstacles to be met on the way. 1.Of course, you’ll be resisting a temptation to build up new services, rubrics, and features forever. Nevertheless, it’s essential to stop on some MVP with key features making your website operational.  2.Choose design and layout that will make your clients’ experience smooth and efficient. 3. Onsite copy. If you’re no writer yourself, you’ll have to hire someone with a sharper pen and mind. Of course, you might think that a few simple buttons will do — but think twice. Text and story behind it are now crucial elements of any consumer journey, so if you’ll rob your clients of it, don’t wait for high conversions. 4. SEO optimization. Your site will have to compete with other sites in the consumer niche — and win the search engine competition, so that more customers came to it. To win the beneficial points from Google robots, you’ll probably need a professional SEO team. 5.Calls to action and buttons. Make your site interactive unless you want it to be idle.