It is not simple to tell the answer at Just word. Our team follows a few key principles that allow us to produce content that will inspire potential customers. Contains: Speak, don’t write: We write in a way that the target audience can connect intellectually. We ensure to follow a talking tone as if we are talking to a customer this way we connect with customers. Comprehend the buyer’s persona: Our content developers & writers specialize in understanding the target audience. This allows them to personalize their writing that delivers value to customers and directly address their pain points.