Another factor in whether to use a PBN or not is whether you want to risk getting delisted by Google's algorithm or not. White Hat SEO involves doing things that Google has outlined in its acceptable terms of service. An example is creating good content that naturally attracts links (legitimateÂ link-buildingÂ tactics). Google frowns upon paying for links and other underhanded tactics that they see as manipulating their algorithm. These tactics are what we call Black Hat SEO. Private Blog Networks fall in the category of Black Hat SEO. Read More