The most obvious difference between long-form and short-form blog posts is their length. A long-form post is typically at least 1,200 words.
A short-form blog post, on the other hand, is generally about 700 to 800 words. These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings.
Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.