When reading online reviews, focus on detailed comments rather than just star ratings. Look for patterns in feedback regarding service quality, punctuality, and communication. Pay attention to how the company responds to negative reviews; a professional response can indicate a commitment to customer satisfaction. Consider the number of reviews—companies with a larger volume of reviews may offer more reliable insights than those with only a few. Additionally, note the recency of the reviews, as this reflects the company’s current performance. Overall, aim to gather a comprehensive understanding of the company’s strengths and weaknesses.