Chanel places a strong emphasis on quality materials and impeccable craftsmanship. Each Chanel product is meticulously made by skilled artisans, often involving intricate handwork and attention to detail. The use of luxurious materials, such as premium leathers and hardware, contributes to the overall cost. Additionally, Chanel employs a selective distribution strategy, limiting the number of its products available in the market. This creates a sense of exclusivity and rarity, driving up demand and prices. Limited edition collections and unique designs further add to the allure and exclusivity of Chanel products.