Host virtual live events or town halls in partnership with healthcare providers and local community leaders to answer questions about vaccines, share ways to schedule a vaccine appointment, and offer communication strategies to encourage a friend or family member to get vaccinated. Events can be held using audio or video conference (such as Zoom or UberConference) or on social media platforms, such as Facebook, Instagram, Twitter, or Clubhouse. Include an interactive activity to engage participants, such as using chat and polling features. Record events for later viewing on your organization’s website. Offer recordings in bite-size pieces less than a minute long to ease sharing on social media. Refer to HHS’s strategies for Facebook Live Events and Webinars for Black/African American Communities for tailored information. Strategy in Action: Mariposa County Health and Human Services Agency in California hosts monthly Facebook live events led by trusted community physicians who can answer participants’ COVID-19 questions. The county also posts on its website pre-recorded “Talk with the Doc” videos to provide county-specific COVID-19 updates and information. The Los Angeles County Department of Public Health hosted a live Vaccine Town Hall for Parents ahead of the 2021-2022 school year. Public health and medical professionals provided information about COVID-19 protocols in schools and answered parents’ COVID-19-related questions Tailor events to your audience to make them inviting and informative. Include your audience’s trusted messengers as presenters or panelists, and ensure information is presented in the languages spoken by the audience. If you do not have a healthcare provider or other staff member who speaks the same languages as your audience, partner with a community-based organization serving that audience to co-host the event and provide appropriate language speakers. Consider featuring trusted and influential community members, such as a local performer or speaker, to make it fun and generate interest with your target audience. Refer to Tailoring COVID-19 Vaccine Messages & Materials for Specific Audiences for guidance. Strategy in Action: The Cornell Farmworker Program and Finger Lakes Community Health in New York State jointly sponsored a question-and-answer webinar about COVID-19 vaccines in English and Spanish. Consider your audience’s technology preferences and abilities when planning your live event, including the platform and time of day. For audio or video conference events, offer a phone call-in number for people without fast internet access. Ensure that people with disabilities can participate in your virtual meeting by enabling a chat feature and adding closed captions or an American Sign Language (ASL) interpreter. Refer to Georgia Tech’s COVID-19 Accessible Resources for guidance. Strategy in Action: The Detroit Health Department held a live Vaccine Confidence Town Hall conversation via Zoom for individuals with disabilities, which included an ASL interpreter and closed captions.