Adapt your content to Google’s MUM algorithm: Google’s MUM algorithm is quite sophisticated and takes several factors into account. Adapt your content accordingly, offering more complete and contextual answers to complex queries.
Write for voice search: With the rise of voice-activated devices, it’s more important than ever to adapt your content to voice search. Use natural language and ask the most frequently searched questions in subtitles.
Optimize image referencing: An image is worth a thousand words, especially when it’s well referenced. Use descriptive alt tags and a relevant file name for every image on your site.
Introduce empathy into your content: Audiences like content that resonates with them. Adopt an empathetic tone and understand your audience’s needs and concerns to create content that resonates with them.
Incorporate original headlines to attract the attention of Google’s algorithm: Use creative headlines and subheadings to attract the attention of the reader and the search engine. A well thought-out headline can increase click-through rates and time spent on the page.
Use latent semantic indexing (LSI): These are words or phrases closely related to your main subject. By integrating them naturally into your content, you can improve its relevance and ranking.
Improve your internal linking strategy: Internal linking is the art of creating relevant internal links within your content. Not only does this make it easier for users to navigate your site, it also helps Google understand your site’s structure.
Focus on keywords with dual search intent: Some keywords can have multiple meanings. By optimizing your content for these dual-intent keywords, you can attract a wider audience.
Optimize your paragraphs for featured snippets: Featured snippets occupy position zero in Google’s search results. To increase your chances of appearing, structure your content to directly answer the most frequently asked questions in your field.
Keep abreast of SEO trends: SEO isn’t a zero-sum game. It’s important to keep abreast of the latest trends and algorithm updates to continue to perform well in search rankings.