Before learning Google Analytics, you should be comfortable with performing internet searches using different browsers on computers and other devices. You should also understand how data analysis tools such as pie charts and graphs provide insights into data and trends over time. It would also be helpful to have a basic understanding of what search engines are looking for - particularly how keywords and geographical information can impact results. However, because the Google Analytics platform includes many explanations of key terms and concepts, you don’t need an extensive marketing or SEO analysis background to start learning. Virtually anybody who knows how to read a basic chart and use a computer is qualified to learn Google Analytics.