Real estate lead generation companies leverage technology, advertising skills, and professional staff to generate leads for Realtors, teams, and brokerages. The most common way these companies generate leads is by placing ads on social media platforms and search engines to capture a buyer or seller’s contact information. They then sell this contact information to real estate agents who work to convert them into clients.
There are three main categories of real estate lead generation companies:
Full-service lead generation companies that run all advertising, prequalifying, and lead nurturing campaigns for you.
Companies that only provide lead generation websitesCRMs and other tools to help you generate leads on your own.
Companies that just sell leads with no websites, CRM, or nurturing tools.