Even if you have the best product on the market, it will fail miserably if no one knows about it or has seen it. This is where the strength and effectiveness of a well-written press release shine through. The following are some of the most significant benefits of a press release:
Affordability
Potential of sales growth
Increasing online site traffic
Possibility of social sharing
Creates a cooperative relationship with a public relations firm
Increasing return customers
Immediate exposure to a pre-existing audience
Helps you set up a new marketing channel
Gives your company credibility