There are a few ways to get home service leads through SEO. The first way is to post high-quality content on your website and in your blog posts. You can also look for websites that have an SEO focus that target  keywords you want, and sign up for their newsletters. When you have an idea of what they need and how they want to be served, they are more likely to match your vision and send you a message. Another way is to visit their websites and answer questions about their services in their blog posts, online interviews, and in other public forums. This way they will become your source for information and will be indebted to you for their feedback. Lastly, you can also contact their team in-person or through their online tools.