Attribution modeling allows marketers to see which parts of their sales funnel, i.e. touchpoints or marketing channels, were most effective in pushing the prospect to make a sale. This data gives marketers the insight to make better, more-informed decisions about which tactics to pursue and how well a campaign is working. With attribution modeling, you can learn which marketing channels are the most effective in reaching your customers, ultimately increasing your return-on-investment (ROI) and customer acquisition costs.