Havaianas are popular due to their comfort, durability, style but most of all, for evoking that vibrant, sunny, and vacation-like spirit Brazil has become known for. In the 1990s, a design change inverted the sole and ran with 8 monochrome colors that attracted celebrities to use them, which turned them into a fashion commodity.
They are also the great equalizer, worn by both people of wealth as well as those on the opposite end of the economy. Havaianas’ minimalism appeals to all walks of life.