There are three primary types of fractional CMOs:
1. The Entrepreneurial CMO: This type of fractional CMO is typically brought in to help a small business or startup with their marketing efforts. They are usually very hands-on and wear many hats, from social media manager to email marketer to website developer.
2. The Strategic CMO: A strategic CMO is brought in to help businesses with more established marketing departments to develop and execute a long-term marketing strategy. They are often experienced in multiple aspects of marketing, from brand development to lead generation to demand creation.
3. The Tactical CMO: A tactical CMO is usually brought in to help businesses with very specific marketing needs, such as a website redesign or a social media campaign. They are often experts in a particular area of marketing, such as online marketing or public relations.