The channels popular for influencer marketing are:
1. Instagram – Being popular among young adults, Instagram is emerging as one of the popular platforms for influencer marketing. With its Instagram live, posts, stories, and reels are allowing businesses to grow rapidly in the market. As estimated, 89% of marketers use Instagram influencer marketing as their major advertisement tool.
2. YouTube – With 2 billion active users, YouTube is the second best platform for influencer marketing. It allows you to share long content videos and remains accessible for a longer period, which helps you generate engagement from your old videos.
3. Twitter – Twitter has grown exponentially in the last few years. It is upholding itself as one of the major platforms for influencer marketing channels. The true loyal fan base of influencers over twitter is marking it as a genuine and lead producer platform.