90-95% reduction on average in 9 toxic substances¹. Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes. Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke. IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X ADVANCED IS SAFE OR ELIMINATES HEALTH OR ADDITION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE. ¹ Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.