While Google Tag Manager is a powerful tool (and we’ll talk about how to set it up in a moment), there’s an easier alternative to setting up many of the tracking features you might use it for in WordPress.
With MonsterInsights, you can set up advanced tracking and get features like eCommerce tracking, link and button click tracking, form conversion tracking, scroll tracking, and much more out of the box. Simply turn them on with a few clicks, rather than go through a complicated Tag Manager setup.