Digital marketing approaches vary depending on several factors, such as your brand goals, search performance, marketing needs, target audience and financial capacity. Here’s how to create a solid Digital Marketing Strategy tailored to your brand: • Conduct a SWOT analysis (strengths, weaknesses, opportunities, threats) • Evaluate your current digital performance • Define your unique value proposition (UVP) • Create buyer personas • Establish SMART goals (specific, measurable, attainable, realistic, time-bound) • Choose your digital marketing channels, tools and methods • Determine your marketing budget • Set key performance indicators (KPIs) and benchmarks