This depends on a company’s needs and goals. Be careful not to overload your audience with evaluation requests — too many may cause survey fatigue, making respondents less inclined to complete your forms over time. Generally, you should send evaluation forms any time you launch a new product, service, or event. If you offer an ongoing service or product, establish regular intervals to send out customer satisfaction or evaluation forms, such as every three to six months. Evaluation forms for performance reviews are usually shared annually or semi-annually. Ultimately, you’ll want to space out evaluation forms to ensure you’ve had enough time to make improvements or glean new insights from previous feedback collected. This prevents you from wasting both your customers’ time and effort and your own.