A content map is a visual representation of a website’s content and structure. It shows the hierarchy of the pages and the relationships between them. A content map can help in creating a reverse silo strategy by providing a clear overview of the current content structure and identifying gaps and areas for improvement. It helps in grouping related topics and prioritizing them based on the target audience’s interests and search volume.
A content map also makes it easier to implement internal linking and guide users to additional relevant content. By creating a content map, website owners can better organize their content and create a structure that is more aligned with the needs and interests of their target audience.