AI will play a crucial role in sales in 2023. AI-powered tools and automation can assist sales teams in various aspects of the sales process. AI can analyze vast amounts of customer data to identify patterns and trends, helping businesses make data-driven sales decisions. AI chatbots can provide instant customer support, answer inquiries, and assist with purchasing decisions. Additionally, AI can optimize lead generation by identifying high-potential prospects and providing personalized recommendations. Overall, AI empowers sales teams to work more efficiently, improve customer engagement, and drive revenue growth.