Insetting tends to be more effective in industries with significant supply chain or operational emissions, like manufacturing, agriculture, or retail. These sectors can often find ways to reduce emissions directly through changes in their processes or supply chains. Offsetting, on the other hand, might be more suitable for industries with less direct control over their emissions, such as service-based industries or small businesses with limited influence over their supply chains. However, a combination of both strategies is often the most effective approach for any industry.