Fifty-four percent of the world travel industry is made up of women, but women earn 14.7% less than their male counterparts. (Source: UN Women) They are often in service positions that are plagued by informality, high turnover, seasonal fluctuation and long working hours. In family-run businesses, women perform the largest amount of unpaid work. Women also make up the majority share of the tourism industry as consumers. Women make close to 85% of all travel decisions. Two out of every three travelers are women. There are four women solo travelers for every solo male traveler. Women are the major drivers of travel spending and are basing more of their decisions than ever on content and businesses that reflect them and the inclusive and socially-responsible world they wish to see. Yet despite being the backbone of the tourism industry, women are still underrepresented at the highest echelons of the business and in places where their voices and expertise can be heard.