Identity resolution is the process of accurately identifying and connecting data silos related to a single customer. The data comes from multiple channels and sources and helps create a comprehensive user profile. Here is how it works:
Data collection: A CDP gathers customer data from various marketing channels, including website visits, emails, previous purchases, chat interactions, and more.
Matching and deduplication: To match and eliminate repeated information, a CDP uses algorithms that examine identifiers to see if they are unique to one person only.
Identity stitching: Once the matches are discovered, a CDP unites the data elements to create a comprehensive customer profile.
Continuous updating: A CDP updates consumer profiles in real-time to reflect changes in preferences, behavior, or contact information as new data is gathered.
Personalization: With precise identity resolution, marketers can leverage data insights to craft tailored marketing strategies targeting ideal customer profiles with highly personalized content, offers, and experiences.
Check out which types of customer data you should be using to better understand your target consumers and personalize buyer journeys for them.