Lead generation means getting the interest of prospective customers. It can be done in several different ways.
On your website, lead generation might mean getting visitors to:
Join your email newsletter.
Submit a contact or inquiry form on your website.
Contact someone at your company through live chat.
Talk to a chatbot (automated chat).
Call your sales team, or book a call with them.
Lead generation is essential for all online businesses. Of course, it’s also important to have a strong process for converting the leads into customers. However, most businesses struggle to get enough leads in the first place.
Even if you run a nonprofit, lead generation matters. It can help you get more donations and more support.