That’s the most asked query of netizens/clients and the answer is both are competent and productive in their own ways. Comparing both of these digital marketing types segregates them into two aspects which define the real-time results. For long-term business growth and consistency, SEO is an apt strategy to opt for and begin with. On the other hand, for immediate results for a certain time being, PPC is more bulky. If you seek to generate high ROI, search engine optimization is the best choice that comes with incredible results and cost-effectiveness.