The price of a sales automation tool varies greatly based on its features, functionality, and quality of support. Some tools need a monthly subscription cost, but others charge per user or per function. While determining the cost of sales automation technology, it is also critical to consider the long-term ROI. An end-to-end sales automation solution, such as LeadSquared, generally costs between $25 to $100 per month per user based on the size of your business and your requirements.