Most leading growth marketers agree that the fruits of dedicated SEO efforts on a website can be reaped year after year. And that is what compounding marketing is all about! Most websites that implement strategic SEO on their web content in the first place continue to see a steady growth in terms of web traffic. And what’s more noteworthy is the fact that the rise in the growth curve is steady even when no significant changes have been made on a website for some time (needless to say, it is still important to ensure that the content available on the site is not past it’s expiry date!)