Full staffing to cover all aspects of management: Strategy Development, Partner Recruiting/Development/Optimization, Reporting, Compliance, Forecasting, etc.
Ensure the affiliate program protects the company’s brand while optimizing it to align with the company’s goals.
Knowing the platform capabilities of the various affiliate networks and technology platforms and how to use them to best accommodate the needs of a program.
Cultivating relationships with partners once they’re approved into the program and optimizing with them to improve performance.
Monitoring and preventing all aspects of fraud and compliance within the program.
Creating and executing a communication strategy for partners to share programs and promotional updates.
Analyzing performance to help drive strategy, including weekly, monthly, quarterly and yearly deep dives, as well as campaign debriefs.