Market analysis is a broader, and more detailed process. Whereas conjoint analysis tells how your customers value your products/services. Surveys are a main component of conjoint analysis. Product testing is a general application of this conjoint analysis. The customers will rate your services or products. This will help your product pricing, configurations, and features Sentiment analysis is a bit more detailed than conjoint analysis because it will measure the qualitative aspect of your customer's feelings as a whole about your products or services. They will share their pain points and their recommendations.