The study of mass communication is often associated with the practical applications of journalism (Print media),television and radio broadcasting, film, public relations, or advertising. Through mass communication channels, the sponsor promotes the adoption of goods, services or ideas. Advertising is form of communicating information, in persuasive purposes for products (goods, services, and ideas) by acknowledged sponsors through numerous media. - Marketing communications are various efforts and tools used to communicate with customers. Students create projects demonstrating how graphic design is used to engage an audience and enhance comprehension of all forms of mass communication from traditional print to new media. Advertising is many things to many people. Describe different kinds of advertising. Explain with examples. Kinds of Advertising: Advertising includes those activities by which visual or oral messages are addressed to the public for the purpose of informing and influencing them to buy merchandise or services.