Low-hanging fruit is a term that is often used in business to refer to easy or obvious opportunities for growth or improvement. For example, if a company is looking to increase its market share, it may focus on winning new customers who are already familiar with its products and services. Or, if a company is looking to improve its profit margin, it may look for ways to reduce costs or find new sources of revenue. While the term low-hanging fruit is often used in a positive way, it can also be used to describe problems or challenges that are easy to identify but difficult to solve. For example, a company may be able to quickly identify the need for a new product or service, but designing and launching the new offering can be a much more complex and costly process. Ultimately, whether low-hanging fruit is viewed as an opportunity or a problem depends on the resources and abilities of the company involved.