Even before the pandemic, back in 2017, over 17% of people in South Korea were buying groceries online. Now, some Asian countries, such as China, Thailand, South Korea, and Vietnam are absolute leaders in online grocery shopping.
In Europe, countries where online grocery shopping is most popular are the United Kingdom, France, the Netherlands, and Sweden. According to McKinsey, buying groceries online in these countries could make up 18 to 30 percent of the market by 2030.
As for the USA, online grocery shopping accounted for a nearly 13% annualized share of total grocery spending in 2021.