The Purple Leash Project is a remarkable initiative aimed at raising awareness and addressing the critical issue of domestic violence and its impact on pets. Their goal is to see 25% of all U.S. domestic violence shelters become pet-friendly by 2025. The project is a program of the non-profit organization called RedRover, and they partnered with Purina in 2019 to launch it.
The project recognizes the strong bond between humans and their animal companions. It acknowledges that many victims of domestic violence hesitate to leave abusive situations due to concerns about their pets' safety.
The Purple Leash Project seeks to provide resources, education, and support to domestic violence shelters, enabling them to accommodate both human and pet survivors. By funding renovations and enhancements to shelter facilities, promoting pet-friendly policies, and offering training programs, they aim to create safe havens where people can seek refuge with their beloved pets. Fostering a compassionate and inclusive environment that recognizes the vital role pets play in healing and recovery is their goal.