Negative keywords allow you to create a list of trigger words and phrases which you don’t want to be associated with your website when users search for them.
You start by selecting a specific negative keyword or phrase and then assigning a matching type to this. The following can be used as a guide when applying negative keywords AdWords to your Google ad:
• Apply [Brackets] for an exact match
• Apply “quotations” for phrases
• Entering keywords without any additional symbols for broad match
• Apply +plus symbol for broad match modifier
By using a combination of these formulas you can create a highly-effective marketing method for your Google Ad. Negative keyword AdWords can make a huge difference in budget terms for your ad, so make sure to choose strategically and effectively!