A shoppable quiz, also known as a shop quiz, offers a unique and personalized shopping experience by combining the engaging elements of social quizzes with personalized marketing. This innovative approach asks users questions about their likes and dislikes, generating a personalized set of products that cater to their preferences. By streamlining the shopping process in this way, shoppable quizzes enhance the overall shopping experience and boost customer confidence in their final purchase, reducing the likelihood of buyer’s remorse.