Answer
The best online advertising platform is Google AdWords. This platform enables you to produce ads that will be displayed on Google search engine and other properties. Here users bid on keywords and pay each time when a user clicks on their ads. Whereas PPC or Pay per click is also an advertisement platform where the advertiser pays the publisher every time when one of the ads gets clicked. Basically, PPC is the most used platform in digital marketing. It is considered an effective way to fetch people to site and drive profitable results.