Prepare for deep learning to become part of your website optimization process by: 1. Centralize your data. Whether your company is big or small, it takes a certain mindset to get value from deep learning and know-how to optimize for it. To begin, create a “data lake” or data graph to help you more easily access, compare and analyze critical inputs of user actions. Fortunately, more and more sources are capable of handling an enormous amount of data and helping webmasters, PPC account managers, and SEO professionals make sense of it. 2. Make it the culture of your organization. The websites that take the lead today and in the future required a well-planned process. No longer does it work to just create the next post that inspires your writing pen. Success means failing at times, but failing forward. Run experiments quickly on infrastructure that supports rapid, iterative development; test, measure, and tweak. Advance your organizational culture from the point of making decisions based on emotional hunches to relying more on proven data insights. Then your web content and UX ontology structure can be read better by machine learning and perform better in deep learning applications. 3. Stay fluid and Create Ever-Green Content. The faster you learn deep-learning concepts and how to implement them when creating new web content the sooner you will be offering more awesome user experiences. Build-in time for research, taking new courses, running experiments and sharing your results in the forums. Consider joining Andrew Ng’s course via Coursera, or participating in a Kaggle contest.