You might think that PR is all about sending press releases and getting media attention. But in reality, it’s more complex. To make PR work, data-driven insights and constant adjustments are crucial. Your brand’s image and message need to adapt to changes in your target audience’s preferences. Over time, as new generations emerge, your audience’s expectations may shift. This means you must periodically review and refresh your PR strategy. This ongoing process involves a PR audit and the creation of a comprehensive strategy. It’s a continuous effort that ensures your PR efforts stay effective and up to date, making sure you get the most out of your public relations.