SEO is important for any business because it provides three key benefits:
* It helps to create brand awareness
* It helps in expanding the company's reach
* It drives conversions and sales by improving online visibility
SEO is an integral part of online marketing, as it helps websites secure a higher ranking in search engines. This leads to improved visibility, greater visitor traffic, and better conversion rates. In order to get the most from SEO, you need to do more than just optimize your keywords and titles; you have to ensure that everything from your site’s content to the way it looks is compelling for Google.