Ideally, your business name should match your domain name. If you’re a startup and your business name has an available domain name, then good for you. Go ahead and buy it.  However, if you’re an existing business, have been around for a while and you’re just now deciding on building a website, and you find that your domain name is unavailable. You can do one of two things: - Use a different domain extension than the common .com extension. For example, .io, .net, .co.uk, .co.us. The only catch to doing this is: since most people normally type in “Yourbusinessname.com”, they may end up on the other business. - Buy the domain name from the owner, which may take a while. Having your business name and domain name matching is an excellent way of showing consistency in your business.