Twitter is a bit unique from other platforms in the sense that it focuses more on the written word than on images and other media. That’s not to say it isn’t shared, but most Twitter posts are based around a message through text.  At first, only 140 characters could be shared, but now the limit has been expanded to 280 characters. Media is now able to be shared on the platform.   In any case, there are a variety of different reasons why Twitter may be as popular as it is:  • Unique way to share opinions and information • Information is easily available and straightforward • Easy to socialize and interact with other users • Good for promoting events, causes, interviews, and more • Reach to millions of people globally • A place for open discussion and opinions