HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP, encrypting the data transmitted between a user's browser and the website's server. It's essential for technical SEO as Google considers secure sites a ranking factor. Switching to HTTPS improves user trust, security, and can positively impact search rankings. Technical SEO forms the foundation for a well-optimized website that performs effectively in search engine rankings and provides a positive user experience. By addressing aspects like website speed, mobile-friendliness, indexing, and security, you can ensure your site is primed for search engine success and user satisfaction.