Search engine optimization is a never-ending job. There are updates to the core algorithm by search engines every single day which means there are always things that you need to be aware of. Having short-term and long-term SEO goals can help you figure out where to spend your time without over-complicating the process. To set the right SEO goals, you want to make sure they are SMART (Specific, Measurable, Achievable, Relevant, and Time Bound). Moreover, having set goals will allow you to measure success and quantify it so that you can make concrete decisions. If you don’t have clear goals, you won’t be able to communicate them to the SEO agency and you won’t be able to measure performance. That is why it is the key to have clear objectives. Your SEO goals can include increasing organic traffic, increase revenue, auditing your website, or any other for that matter. Point is to have a clear objective to head towards. Read More