One ethical concern about artificial intelligence is the potent yet subtle influence of technology on people’s choices and decision-making. Companies are able to use all of the information they store about people to their advantage—“nudging” people towards decisions that are predominantly in the company’s interests. Another concern may arise from the technologies that claim to be able to read and interpret human emotions. The idea of a product deceiving a child or vulnerable adult into believing it truly “understands them,” and thereby influencing them, is worrying.