Visual outreach is the most effective way to reach out to customers. In the modern world where connectivity is a way of life & people hard-pressed for time, the most impactful medium is visuals. Platforms like Instagram get immediate attention. Building online communities through Facebook is also very effective. For a more personalized touch, emails are considered to be a viable option, periodic newsletters have a positive impact and build trust over a period of time. Presence on Twitter is another medium of garnering attention. Blog posts, Virtual events like Webinars, Feedback engagements also help in reaching out to the customers.