A standard package of services consists of the following steps: - A needs assessment questionnaire is sent to the client and an initial consultation is scheduled to discuss the results. - Keyword research is carried out, an initial recommended site tree is put together and a consultation is scheduled to discuss the recommended site structure. - The website is installed on the server and configured. - An SSL certificate is installed. - Adapting the design: setting preferred fonts and colours, placing the logo and the FAV icon, configuring the header and footer, creating the menu (site tree). - Site modules are arranged according to the client's requirements, with text and visual material placed within them. - Integrating a contact form, newsletter subscription and icons for links to business social networks. - Adapting the website to mobile devices. - Internal SEO basics: SEO-optimised structure and keywords in the most important structural parts, correctly formed URL links, meta entries and meta tags, creation of Google Analytics and Google Search Console accounts, and generation and placement of codes on the website. - Uploading the Facebook pixel code. - The client is instructed on how to use the content management system when hosting content on the website in the future.