We manage a wide range of both homes and investors. Many are mom & pop types who mostly converted their primary residence into a rental after needing to move. With that early success, many have chosen to keep building their single-family rental portfolio along with us, and are now sophisticated real estate investors. Most of the multi-family investors we work with have been involved with real estate investing their entire careers. They understand the math that goes into measuring or comparing multi-family investments, the decisions that must be made to keep net operating income within those calculations, and most importantly that emotional real estate investing is a mistake. While the properties themselves are a bit different, at the end of the day managing a 200 unit apartment complex is actually quite a bit easier than an extremely varied portfolio of single-family houses, townhomes, and condos. The bigger difference between single and multi-family property management is the investors themselves. With multi-family we're able to focus solely on the profit & loss figures, and how various decisions will affect them. Emotion plays a much smaller role, and the horizon for decision-making is much longer term. While we take pride in keeping emotion out of our single-family management decisions, in the end, you'll need to treat a home someone once lived in quite a bit differently than an apartment complex someone bought as an investment hedge on inflation, that also helps maximize their tax treatment