A Swiss journalist actually called me an anti-terroirist! The truth of the matter is this: it’s not that I don’t love the terroir, it’s just that I have a more nuanced view of how important the terroir is when it comes to making great wines. All that storytelling is great, but the terroir can’t make wine all by itself. Great wines are made by people. Think about it: when an estate changes hands, the vines stay the same, and yet sometimes a mediocre wine can be transformed into something superb. The terroir hasn’t changed, but the human factor is decisive.