The probability of selling to an existing customer is 60% to 70% more. This makes it all the more important to get your customer churn strategy right. Improve the customer onboarding experience and communicate with your customers at every touchpoint across the sales funnel. This helps them to recognize how your offering could add value to them or their business. Use a proactive approach to identify the root cause prior to tackling the problem. This can be effectively done by sharing customer exit surveys, calling or emailing, whenever you notice an unexpected churn in the business.