Even without professional designers on staff, there are ways you can still optimize the user interface (UI). Here are a few suggestions:
1. Focus on user needs: Understand who your target audience is and their goals with your product/service.
2. Keep It easy and clear: Prioritize essential information and functionality.
3. Utilize a consistent visual style: Develop a style guide addressing colors, fonts, and layout.
4. Test with real users: Collect feedback from real people before revising based on their input.