Most Branding experts are graphic designers but few graphic designers are branding experts. Most graphic designers focus on just the visual look. They don’t take the time to understand your goals, your challenges, and most importantly your audience. This is where a branding specialist shows its value. A graphic designer may design a beautiful logo, but a branding specialist will create the full brand identity designed to differentiate you from your competition. This branding will be research-driven to appeal to your target market.