Local SEO is a highly targeted version of SEO through the utilizations of geographies to target specific areas for results. These can include phrases like ‘near me’, ‘in Sonoma County’, ‘Northern California’ or ‘in Santa Rosa’. National SEO, on the other hand, focuses on broader terms to reach a much larger audience using phrases without geographies. As an example, a clothing store online may choose to have a national campaign centered around phrases focused on their products like ‘sweaters for teenagers’. On the other hand, a clothing store with a physical location may focus their local SEO campaign using phrases like ‘sweaters for teenagers near me’. With local SEO, it is critical to claim and optimize your Google Business Listing to achieve Google map rankings to drive local engagement and results.