Listen to your consumers, learn how to sketch your ideas, welcome constructive criticism, and be ready to make changes. The most important thing to remember about UX is that you shouldn’t try to reinvent the wheel—innovation for the sake of innovation doesn’t make for great design.
You have to take user habits into account. When you do, you’ll realize that they mostly like things they’re already used to. Take our UX scrolling stats, for example. Continuous scroll performs best because most consumers prefer it to constant clicking, especially on mobile devices. Businesses that don’t adopt this tend to quickly get left behind.