Diwali holds importance not as a festive occasion but also, as a significant contributor to the growth of the Indian economy. This festival witnesses an increase, in consumer expenditure as individuals engage in purchasing garments, jewelry, home decorations and thoughtful presents for their dear ones. This increased demand stimulates various industries like retail, textiles, handicrafts, and hospitality. Furthermore, Diwali is associated with auspiciousness and new beginnings. Many businesses launch new products, offer discounts, and execute marketing campaigns during this period. The festive season acts as a catalyst for economic growth, generating employment opportunities and fueling positive market sentiment.