Pay Per Lead is an enrollment marketing model in which the education clients only pay for high intent leads that express interest in their specific programs. The school, the agency, and the marketing partners come to an agreement about how much each student lead will cost and how many they should deliver to the school each month.  Student leads are leads that are generated as a result of a “conversion action”.  Conversion actions such as requesting information about a program, signing up to receive emails, placing a call, or using a contact form are some of the simpler ways student leads are created. Your agency agreement with your PPL provider will ultimately determine how many leads you should project each month.  This in-turn dictates your enrollment marketing budget.