We use Tag Manager & Microsoft Clarity for analytics, heat maps, visitor videos & AI recommendations. We can also analyze your Google Analytics and any dashboards or metrics you want to share with us. We use a ‘Duration Calculator’ and a ‘Statistical Significance Calculator’ to help figure out what is worth testing. We use Figma as our design tool for creating the design variations. We use the appropriate A/B split test tool to suit your platform, such as WordPress, Webflow, Shopify, etc. We use Loom to send you personalized videos, with report reviews, insights, recommendations, and strategies.