We can affirm with reasonable accuracy that streetwear was born in the United States, more specifically in California, driven by the revolutionary power of subcultures and cultural movements that included the surf and skate scenery. The influence of sport culture was a key factor too, since many streetwear staples come from America’s signature penchant for sports: hooded sweatshirts, tees, sneakers. In a short time, streetwear became a global phenomenon, but the interesting thing is that it took slightly different expressions based on the countries it was set in. From the encounter with the Japanese society, and its signature attention for the archives, for instance, many street brands discovered the importance of retro sneakers, and more generally encouraged a reflection on themes such as the importance of staying true to the roots and more. And all of this without mentioning toys and collectibles. More examples: Italy added to the game Iuter and Octopus, but also the bold animal graphics and minimal branding of Marcelo Burlon and Palm Angels, France contributed with the sartorial-inspired A.P.C., while Maharishi, Bape and Undercover took off in Japan. Basically, every region interprets the concept of street culture in its own, peculiar way, and that enriches a way of living whose strong point lies in its ability to constantly reinventing itself.