I'll sometimes have an idea of an aesthetic that I want the book to have or a couple of flashes of important spreads of the book, but the words start first. I think that comes from my process of working with clients in general, where I'm always responding to a brief. As a lettering artist, I can't start a project without getting the copy that I'm going to draw. And so it makes the process more straightforward to me if I just treat those two things very differently. It's like I'm two people doing two jobs. First I'm the author, and I'm writing the book for my illustrator self to respond to. Sometimes I'll take notes as I'm writing or I'll be adjusting the writing based on what I think the pacing of the illustrations will be – so I don't want a bunch of zoomed in illustrations back to back or a bunch of zoomed out illustrations back to back and I know that the words kind of communicate that. And so sometimes, the visualisation of what it might look like does influence the writing, but the writing is really first and foremost.