When offering deep discounts or promotions, there are several potential risks to consider. First and foremost, excessive discounts can devalue your products or services in the eyes of customers, leading them to question the quality or true worth of what you offer. Moreover, relying too heavily on discounts can create a price-sensitive customer base, making it challenging to maintain sales at regular prices in the future. Additionally, offering frequent promotions may attract deal-seeking customers who are less likely to become loyal, repeat customers. Finally, deep discounts can also impact your profit margins, potentially reducing your overall profitability. It is crucial to carefully balance the benefits and risks associated with discounts to ensure long-term success for your business.