An advertising account rental contract includes main terms such as rental terms, service fees, rights, and obligations of both parties. Specifically, the rental term stipulates the period during which the lessee can use the advertising account. The service fee will clearly state the rental cost, additional fees, and payment terms. The contract should also clearly state the lessee's rights such as using the account with spending limits and performance commitments, while the lessor is responsible for keeping information confidential and providing technical support when needed.