Branded games can be developed to play on any platform. From high-end console based branded games, to hyper-casual web-based branded games.
It is therefore best that a brand first identifiies which audience they want to reach, and what they want that audience to do, and then work with a partner or platform to develop a game to meet those requirements.
At Flarie, our Flarie Studio platform enables the production of web-based hyper-casual games played on links. This enables all a brands touchpoints.. including advertising, websites, apps, emails, products, events and even loyalty programmes to become 'playable'. Any device with a browser and internet access can become a tool to play a branded game.