At the very least, social media can help you raise brand awareness and establish a community of potential customers. At best, social media may be a significant revenue generator. It acts as a facilitator of conversation. It’s one of the most effective methods to make customers feel like they’re a part of your company, which leads to purchases. Finally, audience targeting is a compelling incentive to put money into social media. Retargeting and brand awareness campaigns can be launched via boosted/promoted posts and display advertising.