You should expect to pay anywhere from $10 to $50 for a high quality coffee mug. Be sure to choose a mug that is made of durable materials such as ceramic or stainless steel. Secondly, look for a mug that has been well-crafted and features attractive finishes or designs. So if you're looking for a unique or luxurious coffee mug that will last for many years, be prepared to spend a little extra.