E-mail marketing is part of inbound marketing and informs your customers in digital messages about discounts, products, services or even the latest news about your company. With the help of this marketing instrument you can enhance customer loyalty and remind your buyers of your company on a regular basis.
On one hand, e-mail marketing includes newsletters that are regularly sent to your customers to report on current or exciting events and worthwhile discount promotions. On the other hand, you can also include mailings that only reach your target group on current occasions or actions such as birthdays and certain button clicks.