Simply put, Google wants to give users the most valuable search results from the billions of pages on the web and it wants to do that better every day. This can mean making very frequent minor changes to how it ranks websites or springing the occasional game-changer on us. A competent SEO company will advise you that reacting to every small tweak isn’t necessary and ignoring the big changes may result in missed opportunities. At Dagmar Marketing, our digital marketing agency strategies are to stay focused on SEO and marketing fundamentals and best practices for our clients, which keeps them ahead of most of Google’s day-to-day changes. We know from experience which changes should be responded to in order to improve or maintain good rankings, and we closely monitor and research the search engines’ activity on ranking factors.