First, figure out what's most important to you. The top concerns to consider are: safety protocols, speed, price, streaming access, and number of servers. If you're on a budget, there are plenty of great VPN services you can still afford. If money isn't as much a concern, then you'll be able to access the companies offering maximum security, speed, and server locations. If you have a specific streaming need, you might be able to find a VPN provider that is both budget-friendly and need specific.