A white paper is a type of content that provides in-depth information and analysis on a particular topic. It’s typically used to educate and inform readers, and it may be gated behind a form that requires readers to provide their contact information. A landing page, on the other hand, is a page that is designed to convert visitors into leads or customers. It may include a form that visitors need to fill out in order to access a piece of content or sign up for a service.