With its array of high-end treadmills and other exercise equipment, NordicTrack is the biggest competitor for Peloton today. Peloton only started in 2012 while NordicTrack was established in the 1970s and started making treadmills in the late 90s. Plus, NordicTrack offers a variety of products that can cater to users with different budgets and fitness goals. On the other hand, if you look at Peloton treadmills, their focus is mainly just walking and running, lacking in the strength and conditioning department.