Data-driven marketing relies on the strategic use of data to understand customer behavior and preferences. This allows companies to personalize their marketing efforts and improve the overall customer experience. By analyzing data such as purchasing patterns, demographics, and responses to various campaigns, businesses are able to tailor their messaging in order to better meet the needs and wants of their customers. Data-driven marketing can also help identify high-value segments within a larger target audience, allowing for more efficient allocation of resources and ultimately leading to increased sales and profitability. Overall, utilizing data effectively in marketing strategies can have a significant impact on a company’s success.