A mobile app is a digital tool developed specifically for use on mobile devices such as smartphones or tablets.
These apps can be designed to deliver video games, online services, organization and productivity tools, as well as real exchange or e-commerce platforms, in mobile format.
Their strength: offering digital services and an optimized user experience on mobile, by adapting design and interface to the reduced screen size, while taking advantage of the portability of mobile devices, the #1 advantage of mobile over PC.
These mobile apps are generally available for download from application distribution platforms, such as the App Store for Apple devices and the Google Play Store for Android devices.