To optimize your abandonment rate, you should consider the following tactics: Analyze user behavior for conversion funnel leaks: Tools like Google Analytics can help you create comprehensive conversion funnels to map out exactly where shoppers are dropping off, from bounce rates to order values. Choose the features you really need: Make the usability of your checkout page as tight and expedient as you can. Avoid intrusive pop-ups or upsell notifications. Collect customer feedback about pain points: Send customers a post-purchase survey to determine their feelings about your checkout process through customer reviews and testimonials. Conduct A/B testing: When rolling out a new web design, layout call-to-action (CTA) or form of content, always perform A/B tests to see which versions perform the best.