Content ideas you need to generate for each awareness level :
Level 1: They have a problem but don't know that a solution exists.
Level 2: They're aware of a solution but don't know about your solution.
Level 3: They're aware of your solution but don't know if it's the right solution for them.
Level 4: They know your solution is the right one, but they're waiting for the right situation or the right deal.