The purpose test involves you identifying your purpose for processing the personal data and deciding whether it counts as a legitimate interest. You should consider: why you want to process the data what benefits are expected from the processing (including benefits for the organisation, any third parties and the wider public) and how important those benefits are the impact if the processing couldn’t go ahead the intended outcome for individuals whether any specific data protection rules (eg profiling requirements) and other relevant laws (eg specific e-privacy legislation) are complied with whether industry guidelines and/or codes of practice are complied with if any ethical issues exist in relation to the processing For more information, read Legitimate interest assessments.