To convert a prospect into a paying customer, businesses employ a series of steps known as the sales process. A sales process usually consists of the following stages:1 Prospecting is the process of locating possible clients2 Connecting: Making a connection and establishing communication.3 Qualifying: Assessing the potential customer’s needs and ability to purchase.4 Presenting: Demonstrating the value of the product or service.5 Handling Objections: Addressing any concerns or hesitations.6 Closing: Completing the transaction and guaranteeing client satisfaction.7 Follow-up: Preserve the connection in case future business or recommendations arise.