WhatsApp has over 60 million active users in Germany alone. WhatsApp messages offer an almost dreamlike average open rate of 98 percent. The messenger is used an average of 50 times per person per day. Customer inquiries are answered 60% faster via WhatsApp Business than by mail.
Customer communication is private and without public shitstorms or trolls. Customer satisfaction is significantly higher when communicating via WhatsApp than via conventional channels.