To work as a social media manager, you should be:
- Creative: You need to think outside the box if you want to make your brand stand out from the rest.
- Data-driven: As analyzing metrics is a big part of your job, you need to compare your progress against your goals and set the direction of your social media strategy.
- Organized: From managing collaborations, editing copy to posting across multiple platforms (crossposting), you have a lot to keep track of.
- Community-oriented: It is essential that you are cultivating a community and find ways your brand can interact within various online communities.
To shine on your job application, it is also important to demonstrate software and good writing skills.