As news of data breaches, misuse of consumer data, and privacy continues to become public concerns, it’s raised the profile of data privacy for consumers. 84% of people taking part in a study by Cisco reported they want more control over the data and its use.
For publishers, this is just the beginning. A dozen states have introduced data protection and privacy legislation recently, including Illinois, Maine, Massachusetts, Nevada, New Jersey, and Pennsylvania. There is also a push to create national data protection regulations and the formation of a Data Protection Agency.