A good crisis communication plan includes: 1. A detailed plan that should outline the steps an organization would take as soon as it realises a crisis is about unfold and what is it the organization needs to achieve through the crisis communication. The plan should also include what qualifies as a crisis. 2. Preselect a crisis management team and define their roles from the collection of information to dissemination of information to key stakeholders, journalists, and the public. 3. Define the key messages Identify the cause, brief description of the incident, future crisis plan to handle the negative consequences of the incident, plans to prevent future occurrences. 4. How would the internal information disseminate 5. Contacts and Media List that would need to be contacted in case of a crisis. Bonus: It is a good idea to keep all the policies, profiles of key speakers (up-to-date), Images, Logos , contact information of internal employees and PR agency reps, templates and media potboilers. Read more