Revenue growth means very little if your profit isn’t healthy. We have watched practices add $500,000 in revenue with no additional dollars to the bottom line. It’s important to remember that great clinicians can grow revenue in their practices, but not all great clinicians can grow profit (this is the stuff they didn’t teach us in university!). In our experience, 90% of practices don’t face revenue challenges, they face profitability challenges. If your practice’s EBITDA is <10%, it’s essentially at a break even point. All that to say, our near-term focus always starts with sustainable profit growth. You pay either way.