The most obvious benefit of running Pay Per Lead is that it has a more predictive result while reducing financial risk. By partnering with a Pay Per Lead Services agency, you reduce the unknown and simplify your enrollment marketing efforts. This is in part because you only pay for high intent leads. Higher intent PPL leads get a healthier return on investment than you would from other marketing campaigns,  If your school is struggling to find enough students, PPL is a proven method of bringing high-quality leads to your admissions office with a lower amount of financial risk to you.