When selling products online, online marketplaces offer a unique advantage. Many, like Amazon, eBay, and Walmart Marketplace, have an established audience of shoppers. Joining one of these online selling platforms allows your business to reach a massive audience of ready-to-buy consumers, which can translate to more online orders and sales. Another advantage of these online selling sites is that they offer quick onboarding. That means your business can create an account, upload its products, and start selling fast. For example, platforms like Amazon provide bulk product upload options. Overall, it’s smart to take advantage of online marketplaces to sell your products because they offer access to a broad audience that’s looking to buy. Plus, they have an established infrastructure and quick onboarding process for new sellers. That doesn’t mean you shouldn’t sell on your website — only that you should consider opening another channel for generating orders.