Page Titles and Meta Tags of a Uniform Resource Locater appear on the similar page of the search results for the similar URL Page Title along with Meta description tags. Page titles are absolutely vital and are one of the most crucial ways to explain as to what a specific URL contains in respect to search engines. The page title is always required to be managed properly in relation to a URL in order to rank it for a specific term. Meta descriptions are crucial and assist the browser understands as to what is your web pages are about. It is a sort of opportunity to put some relevant content as the description in front of the potential visitor to persuade them to click on the link. Optimization is vital at this place but the importance of valuable information and call to action cannot be taken for granted and should be considered according to the URL.