According to BrightCove, videos get 1200% more shares on Facebook than images and text. Original brand videos drive engagement in the form of likes and comments while brand images prompt clicks. This is precisely because videos and images provide visual appeal to customers helping customers grasp your content faster than text.
In addition, brand recall is higher when the content has visual content and is a source of truth as customers are sure of what they’re in for – either the product or service. That said, according to Social Bakers, uploading native videos on Facebook have a 10X more reach compared to videos that are shared from other platforms, such as YouTube and so on.