When evaluating SEO companies, there are a few must-ask questions to keep in mind. First, you want to understand what tools and techniques the SEO company uses in their day-to-day work. Second, past performance is a must and it should especially raise a red flag if you find an agency that claims to have been in existence for years doesn’t have long-term clients it serves.
You need to be confident the SEO consultant is au courant with Google Webmaster Guidelines and that they stay up to date on the latest search engine algorithm updates. However, you yourself will need to be privy to these as this is where most New Zealand SEO agencies will seize the opportunity to spout industry jargon meant to impress but in truth, is most likely fluff.