Meta title is simply the NAME of a given HTML document or a web page. It’s located where the head data is placed on the HTML document and is meant to appear only once on the page. Optimizing the meta title of a site is one of the basic things to do in On Page SEO since a meta title is considered as one of the rankings factors – an extremely important on-page SEO factor which tells the users and the search engines which page they are on and what this page is all about. Here, it is a must to use relevant keywords because as an important factor in ranking, we should as much as possible make an effort to make it easy for Google to understand the main theme of our page.