Add-ons is based on a 24-hour clock cycle with the day of activation being day 1 at 0000 hours and expires on 0000 hours on the expiry date. For example, you have purchased a 30 days add-on on 1 August, 1500 hours. The validity will start from 1 August, 0000 hours and will expire on 31 August, 0000 hours. The expiry date in the Maxx App refers to that add-on will expire on that date at 0000 hours.