Exit intent forms provide a company with the ability to understand when a visitor plans to leave a site and then serve a popup or message designed to keep their attention or capture their email address.
HubSpot’s exit intent does this and more. HubSpot exit intent forms track mouse movement or clicks within the site and then displays the message when the user follows the pattern of someone about to leave. Beyond the messaging displayed on the site, HubSpot exit intent can also be used to send automated emails like abandoned cart messages or other campaigns designed to re-engage customers.