To rank locally on Google, you need an effective local search optimization strategy. This includes optimizing your website for relevant local keywords that potential customers might be searching for. You can also improve your local rankings by adding citations, which are online references to your business’s name, address, and phone number (NAP) on other websites. Finally, blogging about local topics and events can also help improve your website’s visibility and relevance for local search queries. By implementing these strategies, you can increase your chances of appearing at the top of local search results and attracting more local customers.