CRM i.e. Customer Relationship Management software is a part of ERP (that takes care of wholesome functions of an enterprise). CRM oversees the sales and marketing functions of an organization and companies sometimes include CRM in the full ERP solutions and other times companies might implement CRP from a different vendor and integrate into their main system. A CRM software helps in providing real-time information on customer behaviour and demographics and facilitate communication with leads and prospects. It helps in maximizing the ERP implementation benefits through enriching customer experience.