It’s a smart idea to have your illuminated sign custom-designed, so you can be assured of having a sign that will be appropriate for your business and your customers. When you’re designing your new sign, keep the style of your business in mind, and be sure to look at plenty of existing signs to get some ideas. Whatever type of design you go with, remember that your sign needs to be legible from a distance. The simpler and more memorable your illuminated sign is, the more effective it will be.