The search term "ATM near me" is popular because: Convenience: People often need cash quickly and want to find the nearest ATM to their current location. This search term allows them to do so easily using their smartphone or computer. Ubiquity of ATMs: ATMs are widespread, making cash readily accessible in most urban and many rural areas. This search term helps people locate these machines wherever they may be. Mobile search: With the rise of smartphones, "near me" searches have become increasingly popular as people look for services and businesses in their immediate vicinity. It's important to note that this search term likely reflects a frequent need for cash, not necessarily a lack of awareness of nearby ATM locations.