Brand color psychology is the study of how colors can affect people's perception of a brand. Different colors can evoke different emotions and associations, so it's important to choose brand colors that are aligned with your brand's personality and values. For example, blue is often associated with trust and reliability, which is why it's a popular color for brands in the financial and healthcare industries. When choosing brand colors, it is important to consider the psychology of color. This will help you to choose colors that will evoke the desired emotions and associations in your target audience.