CX Consulting can help differentiate in the marketplace and create a competitive advantage by helping companies better understand and respond to their customers' needs and expectations. By focusing on the customer experience and ensuring it is positive and seamless, companies can increase customer loyalty and engagement. Customers who have a positive experience with a company are more likely to buy again, recommend it to others, and even accept higher prices. By providing a great CX, companies can also strengthen their brand and stand out from the competition by providing a unique experience that customers won't soon forget. By working with a CX consulting firm, companies can also benefit from their experience and best practices to optimize their CX strategy and measure and improve success.