This question might assist hiring managers in determining whether you researched their firm before the interview. It is assumed that you are familiar with not just the company's products, but also with their characteristics and utility to explain or advertise them to a consumer. Before attending the interview, conduct background research and develop a concise sales pitch emphasizing the unique attributes of a couple of their popular items.  "One of your company's most exciting products is the turbo food processor," for example. If I had to describe this instrument to a layperson, I would highlight its six interchangeable blades and built-in sharpener.  I'd also compare it to traditional food processors, blenders, and mixers to demonstrate how it does all three duties in a single device."