In 1664, various Old Dutch master painters established Old Holland. Now, centuries later, we still use their recipes to make your colors. Except we do that with the latest technology. You can still admire in the biggest museums the splendor of our colors and pigments in the paintings of the most famous Dutch masters, such as Vermeer, Van Gogh and Hals. The Old Dutch masters’ paintings are hundreds of years old. You can still enjoy their splendor. Old Holland immortalizes your creations for future generations. Because that is what motivates and inspires us to use the best traditions to create the best colors from the best ingredients: the eternal splendor of painting.