Creating a marketing plan can help you:
Identify your campaigns’ objectives: Your marketing plan documents your objectives, so everyone in your marketing team is on the same page with what you have to accomplish.
Define your buyer personas: Your marketing plan can help you identify your ideal customers and understand their needs.
Identify your budget: Having a set budget that everyone on your team is aware of lets your business allocate your resources wisely, stick to a working budget, and prevent you from overspending.
Track your campaigns’ progress: Your marketing plan lists your campaigns’ objectives and the metrics you have to monitor. As a result, you get to track your campaigns’ performance, so you’ll know if you’re making progress or if you need to re-assess your strategies.