Indian TV shows face the challenge of maintaining viewership in the age of streaming platforms due to the changing preferences and viewing habits of audiences. To tackle this challenge, Indian TV shows have adopted various strategies. Here are a few ways in which they are addressing the competition from streaming platforms:
Digital Presence: Many Indian TV shows have established a digital presence by partnering with streaming platforms or launching their own dedicated apps and websites. This allows viewers to watch episodes online at their convenience, catering to those who prefer on-demand content.
Live Streaming and Catch-Up Services: TV channels in India have introduced live streaming and catch-up services on their websites and mobile apps. This enables viewers to watch their favorite shows in real-time or catch up on missed episodes, giving them more flexibility in accessing content.
Social Media Engagement: Indian TV shows actively engage with viewers through social media platforms. They create official pages, share exclusive content, conduct live chats with actors, and encourage fan interactions. This helps in building a dedicated fan base and generating buzz around the shows.
Multiplatform Distribution: Indian TV shows have expanded their distribution beyond traditional TV channels. They partner with streaming platforms and digital content providers to reach a wider audience. This allows viewers to access their favorite shows on different devices, such as smartphones, tablets, and smart TVs.
Diversification of Content: TV shows in India have diversified their content to cater to changing viewer preferences. They have introduced new genres, formats, and storytelling techniques to stay relevant and attract audiences. This includes incorporating elements of suspense, crime thrillers, mythology, and exploring contemporary social issues.
High Production Values: Indian TV shows have focused on enhancing production values to compete with the quality offered by streaming platforms. They invest in better sets, visual effects, cinematography, and overall production quality to deliver a more immersive viewing experience.
Targeted Marketing and Promotions: TV shows employ targeted marketing strategies to reach their intended audience. They leverage traditional advertising methods as well as digital marketing techniques to create awareness and generate interest. This includes promotional campaigns, teasers, trailers, and collaborations with influencers or celebrities.