SEO is a long game. And when you’ve started playing the SEO ‘game’, SEO can play a role in helping you achieve your business growth goals. But you can’t just spend a week dedicated to SEO and be done with it for the next three months and expect success.nnSEO results don’t happen overnight, but with consistent SEO work, you can see sustained, very positive results. But it’s a lot of work.nnIf you have little to no experience in web design or coding, SEO can be challenging to accomplish. Because Google and other major search engines use complex algorithms to deliver their search results, it is important to make sure that every ranking factor is taken into account. And there are more than 200 of those for Google alone.nnNot every business needs an SEO agency. But, if you have a website, you need traffic, and so you need SEO. SEO generates traffic by making your site more appealing to search engines AND humans. Working with an SEO agency allows you to hand the work off to someone else and focus on what you do best; running your business.