Data is everywhere, it is created instantly and constantly. In the Fintech world, data analytics is used to make more effective and informed decisions, which typically leads to higher and more consistent returns.
In our society,  2.5 quintillion bytes of data are created daily as a by-product of our interactions with technology and the internet. Data has become a new form of currency as companies use raw data to make informed decisions and maintain a competitive edge in the market.
A vast number of industries, such as the marketing or healthcare industry, use data and analytics to improve their product or services, understand their target market, and enhance customer experiences. Nevertheless, the Fintech industry is one of the most data-intensive sectors in the world.