While all videos can be optimized, to reap maximum benefits you need to ensure that the videos that you post are relevant to your business niche and importantly add value to the consumers. Additionally, the choice of topic should also take the search demand into account. Some of the other aspects that play a role in the optimization include: – Length of the video – The ideal duration of a YouTube video is estimated to be 2 min and 54 seconds. – Engaging opening – It is important to make sure that the videos start strong. It is the first 10 seconds that can grab viewer attention. – Right Thumbnail – Selecting the right thumbnail, along with an engaging title of the video can play an extremely important role – Right Format – Not selecting the right video format and resolution can hurt video SEO.