An absolute must
On-page optimisation is about making sure that search engines like Google read your website. Google takes a number of things into account here, such as security standards like https encryption and correct URL retrievability. In particular, Google places strong emphasis on aspects that make the website easy to use. If you want to see how Google rates your website, it’s therefore worth taking a look at the metrics for page speed, core web vitals and mobile friendliness.
Hard work, but worthwhile
When Google crawls your website, you need to make it easy for it to identify the ideal reader. This is where the information architecture and internal links play a major role.  By formulating your H1/H2 headings, tags and meta descriptions systematically and consistently, you can help Google understand who your website is aimed at. This in turn benefits the reader, as well-formulated snippets make it easy to encourage them to visit your website.