Improve your customer experience - When customers can choose from more payment methods, use contactless options, or use pre-filled data, the check-out experience improves drastically and you are less likely to lose a sale. You also improve customer loyalty when the checkout process is easy and fast. Enhance your business operations - The lower need for different technologies and server space, especially for small businesses, reduces overhead and expensive service contracts. Optimize your sales reporting - The best POS systems then use that data to create actionable reports, helping you better understand your business without the need for manual spreadsheets, multiple software platforms, or other hassles. Streamline customer communications - Finally, modern systems can tie directly to your CRM, attaching specific purchases to the customer’s record. That, in turn, allows for more personalized customer communications, like sending recommendations and new promotions to customers who've purchased a specific product in the past.