Copywriting and content writing serve different purposes: Copywriting: Focuses on persuading the reader to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link. It’s used in ads, sales pages, emails, and product descriptions. The tone is often concise and direct. Content Writing: Aims to inform, educate, or entertain the audience, building trust and engagement over time. It’s used in blog posts, articles, white papers, and social media. The tone is typically more informative and longer-form.