It is an acronym for The British Education and Schools Show in Asia. We started off as a carefully curated event for families in Asia, inviting schools with a good academic standard across the board, excellent and modern facilities and stronger levels of pastoral care given the distance between the UK and South East Asia.  Our schools represent some of the most prestigious and competitively sought after schools in the UK. At the physical show, attendees have the opportunity to visit exhibitor booths and meet schools’ admission directors face-to-face.  A programme of talks allow parents to hear about topical issues in education from the experts. This year, the pandemic has transformed the education landscape with schools moving to distance learning, accelerating the use of digital platforms and forcing a re-thinking of how to teach. Staying true to its motto, BESSA has added a new online portal – BESSA Connect – for families to “Be Informed” about British education and access to British-curriculum schools directly. BESSA Connect complements the physical school shows which are held annually in Singapore, Malaysia and from 2021, Bangkok.