The methods used by Facebook and Google Ads to target consumers differ somewhat.Google bases its targeting on what users are now entering in the search bar (as well as demographics). You may target more individuals with Google advertisements based on their urgent needs. Instead of Facebook advertisements where you are targeting people who are interested in tennis, they may be searching for the lowest discounts on tennis rackets. Facebook selects users based on the interests listed in their profiles. They usually have a lower cost per click, while Google ads may allow you to target customers who are more likely to make a purchase.