This comes from one of two things. First, you will want to make sure your Google knowledge graph is working and displaying across search. Next, you want to ensure you have a website, and it’s displaying for the keywords that are most important.
If you have a very unique name, there is a chance that you easily rank #1 for these keywords. That’s a good place to be, but there are still some more things you can do to improve your artist SEO. Let’s talk about the Knowledge graph.