We can link to most, legitimate businesses.
In general: no pharma, adult, casino/gambling, etc. sites, and the pages we link to should offer some legitimately useful information.
They can be promotional, service pages, however non-promotional, blog/resource pages are always preferred, and necessary as a secondary suggested target URL.
It’s not uncommon for journalists/writers to link to home pages, and that is often their preference.
If you’re concerned about whether or not a specific URL would be accepted by sites we work with, Contact us to discuss before you order.