You can, but you’re at high risk for inaccurate and error-filled data. Not only that, but these tools don’t help with optimizing your product information. That’s important because each sales channel has different requirements about how to structure and format your product information.
Take Amazon, for example. If you send your product information as is from your feed management tool to Amazon, your products probably won’t match Amazon’s requirements and they will get rejected. You need to provide accurate product information that is properly formatted and structured—and that’s what our tool is made to help you do.