Increasing net revenue retention is all about thinking beyond new business bookings to focus not just on how you retain customers — but also on how you continue to earn more money from your customer base year after year. There are many different ways that SaaS companies can achieve a higher NRR, including:
Improving overall logo retention by investing in customer success, mapping product roadmaps to customer pain points, and improving support experiences.
Updating your SaaS pricing strategy to better align with the value you provide to customers and include natural expansion and upsell opportunities at renewal.
Revising go-to-market strategies to focus more resources on customer segments that have higher net revenue retention rates (i.e., certain industries, companies demographics, product lines, etc.).
Gaining deeper insight into relevant metrics like LTV and CAC so leadership can assess product-market fit and make more proactive strategic decisions.