Content marketing objective is to build trust and familiarity with a brand’s targeted audiences. In business to business (B2B) space, it becomes more specific because decisions are often taken on different criteria. As compared to B2C, the target audience of B2B products and services works in a narrowly defined market. Decision-makers of the B2B industry are generally autonomous in researching purchases. So, the main difference is the audience, and based on audience selection; the whole content marketing strategy is drafted. If the B2B content marketing strategy is executed well, it can generate exciting results in a short time and at a comparatively reduced cost.