Search engine optimization (SEO) is a powerful tool as customers often search for specific keywords when they have a particular need. By effectively implementing SEO on your website, you can attract targeted customers and generate continuous traffic, ultimately increasing sales potential. This means that your website can attract potential customers around the clock, providing ample opportunities for you to drive conversions and achieve business growth.
SEO also aims to improve the usability of your website, enhance user experience, and increase the credibility of your website to increase potential customers’ confidence in your products and services.