Graphic designers tend to be "jack-of-all-trades" in the design industry. Many graphic designers will help you create a multitude of projects from signage, brochure layout or social media posts as well as logo design. Brand designers are graphic designers who specialize in the business/branding side of graphic design. These designers dedicate their time to learning about the business and its fundamentals like brand strategy in order to develop cohesive graphics, logos, brand assets, branding guides, illustrations, icons, and styles associated with the business or brand identity as a whole.