There are different options for managing your digital experiences:
Choose an all-in-one monolithic DXP
Build your own suite of niche tools
Choose an open source tech vendor
Build and evolve your tech stack with Squiz composable DXP
An all-in-one DXP offers the entire suite of capabilities from a single vendor. Each capability is interdependent on the rest of the suite and is designed to work as a single end-to-end solution. Switching out or adding any third-party solution is often not possible or very costly.
A build-your-own suite allows you to combine best-of-breed tools to form your tech stack. Each tool solves a specific problem you have, but you have limited capabilities. Added tools (e.g. for personalization or optimization) require point-to-point integrations, which are insecure and difficult to manage. With so many tools forming a “frankenstack”, costs can add up and result in disjointed experiences for the end customer.
Open-source tech provides industry-standard and widely-used frameworks for developers, making hiring and training developers easy. Bugs can be discovered and fixed rapidly thanks to the developer community. However, these tools are often heavily reliant on developers and require a lot of manual work to add capabilities that may not be included.
Squiz DXP brings together the best of all worlds. It’s an open, composable DXP that works like building blocks. While you get all the capabilities you need to build brilliant digital experiences fast, you can choose to add, remove, or change out the blocks depending on what you need at the time, without sacrificing connectivity.
An open DXP integrates technologies via APIs to get products and services from third-party systems working together through a central platform. This enables content, data, and systems to work cohesively when in place. It will also have the flexibility to add new applications, data, or functionality in the future as needs evolve or grow.