Purchasing the popular children's entertainment brand, Moonbug acquired Blippi for a substantial amount. The exact price at which Moonbug bought Blippi has not been disclosed in the provided background information. However, it is mentioned that Cocomelon and Blippi were purchased together by Moonbug for $120 million. This suggests that Blippi alone would have been acquired for a significant portion of that total amount. Moonbug Entertainment, founded in 2018, specializes in creating, producing, and distributing children's video and audio content. Through their acquisitions and partnerships with various companies, Moonbug has established a strong presence in the children's media industry. Their distribution platforms include YouTube, Cartoonito, Super RTL, HBO Max, Virgin Media, Sky Kids, Astro, Asda, Joyn Viaplay, Tencent Video, Future Today, UTA RMS International , Spacetoon OSN , Audible , Rubies , Fairmont Hotel , Universal Music Group.