SEO organic search results are ranked based on its importance to the user’s search term, quality links, domain authority and other google search console ranking factors. This process is also known as natural search results, the search terms show up on search engine results page which are unpaid. This Organic search is an effective channel for driving traffic and conversions. Because it's free compared to paid search where you must pay for placements and clicks. Also, users know that what they want to enter is appropriate.