When we talk about digital marketing, you can attain real-time results, which isn’t possible in the case of traditional marketing. It’s easy to measure the ROI when you have the results displayed on your screen. You can measure the digital marketing ROI by clicking a button, but doing the same for traditional marketing is tricky.
In the case of digital marketing, you will always know how many people visited your site after seeing your ad. You can easily make changes to your strategy if it isn’t working, but it isn’t possible in the case of traditional marketing. You will never know how many people visited your site after seeing your ad in the newspaper. When you post something online, it will stay there forever, and people may discover it days later (not in the case of PPC advertising). It won’t happen if you post an ad in a newspaper, as people don’t read old newspapers. All in all, digital marketing offers better ROI compared to traditional marketing.