Under Armour is one of the most popular athletic apparel companies, and the demand for this type of clothing continues to climb as people are increasingly choosing an active lifestyle as a means to improve their health. As long as this trend remains Under Armour should continue to grow revenue and earnings, making its stock attractive for both long-term investors and active traders. Despite being in what might be considered a boring industry, the stock itself is prone to fairly large daily and weekly moves. As of late 2020 it is trending higher, climbing off the lows caused by the COVID-19 pandemic.