Great question.  The short answer is we left out the bad stuff!  Here is the longer answer: The ingredients that make non-organic shampoo thicker are not allowed in organic products. These thickeners are inferior products (sulfates) that are less expensive, more used to what the consumer is used to, but pose health risks when used on your dog. We can use vegetable guar gum to make organic shampoo thicker; but, it does reduce lather.  We're not thick headed - we chose lather over a thicker consistency! We know our customers value lather!