RedRover’s mission is to “bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster-relief services, financial assistance, and education.” They do this with the help of volunteers, financial supporters, partnerships, and online networking via social media and more.
Besides the Purple Leash Project, RedRover has programs that teach empathy through the use of horses and other animals. They educate young and old to be resilient, be strong, and ask for help. For example, they have a story-based, animal-themed school curriculum.