As business becomes more and more human every day, the nature of how we work is becoming more reliant on customer trust and emotional intelligence.Establishing and maintaining customer trust is a long game. You can make a quick buck by taking advantage of customers’ trust, but you won’t earn repeat business (and the fallout could destroy your reputation).And chances are, if you’re reading an article like this, you’re more interested in the long-term benefits than a short-term gain.To succeed long-term, brands need to operate with empathy for their customers. That means not only getting to know them but respecting them and nurturing the relationship. Because business is personal.