To ensure that a product is legally safe and correctly marked with the Bluetooth trademark or logo, three criteria must be met: The company must be a member of the Bluetooth SIG. The product must successfully pass the Bluetooth Qualification Process. The product, its packaging and all associated promotional products must comply with the Bluetooth Branding Guidelines. Detailed information on branding and the correct display / placement of the Bluetooth logo can be found on the Bluetooth SIG marketing page.