On Telegram, content that is concise, engaging, and provides value tends to perform best. This includes timely updates, important announcements, multimedia files such as images, videos, and documents, and exclusive content not available elsewhere. Given Telegram’s capabilities for supporting various file types and large file sizes, it is ideal for distributing rich media content that can enhance the user experience.   Businesses can use Telegram to share behind-the-scenes footage, tutorials, product demonstrations, or educational content that adds depth to the user’s understanding and appreciation of their products or services. Exclusive announcements such as special promotions, early access to new products, or insider news can create buzz and maintain high engagement levels within the channel.