Here are six tips that help you realize what to put in your Instagram bio to create more eye-catching bios. 1- Optimize your Instagram name 2- Highlight what your business does and who is your target audience 3- Use targeted keywords - also known as Instagram SEO - in your bio 4- Put a link in your Instagram bio 5- Add your contact information 6- Get creative with your Instagram bio by using emojis, branded hashtags, and line breaks