Data customer service refers to providing customer assistance and support for data-related products, services, or issues. When you focus on intelligent customer service, you improve customer satisfaction and retention. While businesses in the past have relied on rudimentary analytics and customer journey mapping to improve customer satisfaction, this isn't enough, given the level of interaction customers have with brands in a multi-channel environment. You have to rely on customer data platforms to improve customer satisfaction. Customer data platform companies use advanced technologies like a