It’s easier to sell most of our potential clients on PPC advertising than it is on search engine optimization services. But, PPC advertising isn’t an easy task to master. Even digital marketing agencies who have been in the business a while have failed when launching a campaign that’s outside of their wheelhouse. But, of course, there are those who do make lots of money using PPC ads. This isn’t by luck. It’s a result of an in-house PPC strategy that they’ve tried, tested and crafted into perfection-balancing a quality score and ad spend.