Companies buy leads as a way to generate new business opportunities and increase revenue. By purchasing leads, companies can reach potential customers who have already expressed interest in their products or services.
Buying leads can also save time and resources that would otherwise be spent on finding and qualifying leads on their own. Additionally, purchasing leads can provide access to a broader range of leads, including those outside of their typical marketing channels. Overall, buying leads can be an effective way for companies to expand their customer base and increase their chances of making a sale.