Like every business goal and process, a digital transformation strategy should rest upon some SMART KPIs. That said, there are many specific, measurable, and timely markers that can help you track your progress and the overall effectiveness of the transformation campaign. Here are the most common ones:
Changes in your revenue before/after the digital transformation implementation
Operational improvements resulting in increased productivity of your app/website
More positive customer experience (gathered through direct feedback)
Changes in the number of users