Typically, a user makes a purchase in three stages: - First stage: the stage of product awareness. The customer awareness stage is the beginning of the sales and marketing cycle. Most of these target customers know what products and services they need, but are not ready to buy them. The current content marketing strategy is to help customers learn about products, how to use and product features, and to provide product usage questions, answers, and assistance. This content includes educational text, videos, and infographics. Most article types start with what, how, list, etc. - Step 2: Consider the measurement step. When customers come to the evaluation stage of products and companies, our content is mainly to offer products and product benefits to customers that meet customer needs, and continue to provide educational content on the use of products to convey a sense of trust. For example, template details, purchase guide, user guide, product parameter details, etc. Generally, these are mainly A and B articles or parameter comparisons. - The third stage: the stage of making a purchase decision. The content of this stage is to enable customers to get a deeper understanding of the products and achieve conversion transactions, so that customers can understand what they can get with our products and services and save money. Articles of this type are mainly about comparing the benefits of our products, discount plans and pushing customers to make further purchase decisions, they are, roughly speaking, promotional articles.