Content is a vital component of SEO. Google and other search engines are placing more and more value on not only providing great and thorough information to the user they also want the information to be helpful. So much so, that they even published an update to the search algorithm known as the “helpful update”. In short, the higher the quality of the content you provide, the more you are going to be rewarded with higher rankings which directly translate to more sales, phone calls, and inquiries about your services and/or products.