Blogging allows you to get regular, short-form content out there in the online world quickly because of its format.  Your blog is a great way to educate customers, provide tips or how-tos, and create more connections with your brand. You can also share your blog content across social media to help drive more traffic. Lastly, it’s an SEO play: you can optimize your blog in terms of format (headers with keywords) and content (keywords throughout) in order to make your blog findable just like any other web page.