Yes, directory submission does help. It can help you increase your visibility and reach, and it can also help you build backlinks to your website. But it's important to submit to the right directories, and to do it in the right way. There are a lot of scams out there when it comes to directory submission, so you need to be careful. There are a lot of directories that will take your money but never actually list your site. And then there are others that will list your site but bury it so deep that no one will ever find it. Here are some tips for submitting to directories: 1) Only submit to reputable, high-quality directories. Do some research before you submit to make sure the directory is legitimate. 2) Make sure you follow the submission guidelines. Each directory has different rules, so make sure you read and understand them before you submit. 3) Take your time with each submission. Don't just quickly fill out the form and hit "submit." Write a good, descriptive title and description, and make sure your website's information is accurate. 4) Be patient. It can take weeks or even months for your listing to show up in a directory. Don't submit to multiple directories at once; space out your submissions so you don't look like a spammer. 5) Pay attention to the results. After you submit to a directory, keep an eye on your traffic and your backlinks. If you don't see an increase, it's possible that your listing is buried too deep to be found, or that the directory is not as high-quality as you thought. Directory submission can be a great way to improve your website's visibility and reach. Just be sure to do it in the right way.