It depends on what industry you wish to run PPC campaigns for. Generally speaking, yes they do work and can benefit your business greatly. According to statistics, it is estimated that about 52% of those who click on PPC ads, call the advertisers anyway. Also, almost half of the internet users cannot tell the difference between a paid ad and an organic listing. Add to that, almost 46% of the clicks that a page gets goes to the top 3 paid ad spots. Thus, PPC can be an incredibly profitable way to get clicks to your website than other methods.