this answer is layered. let’s break it down: first, our active ingredients are derived from some of the most potent plants from around the world, which we source ourselves. second, these ingredients have been tried and tested over thousands of years and are backed by independent clinical trials. so, quite plainly, they work. third, our founder, Nina Naidu, is a plastic surgeon and brings her layer of clinical expertise to a natural range for demonstrated results. fourth, we take care to make sure there are no parabens, sulfates, artificial colors, artificial fragrances, or petrolatum found anywhere in our products. in fact, this is the only time you’ll see them mentioned. fifth, we donate a percentage of each sale to a recognized charity. because, beauty has a conscience. finally, we recognize your individual and specific skin needs. we’re not one-size, one product, or one routine fits all. and we don’t contend that you should fit to a product. instead, we’re shaped by you. so we’re on a mission to find what works best for you.