Some fillers can be massaged but youu2019d better hew to your doctoru2019s instructions. If they advise you to rub the targeted area gently, feel free to do so. However, if they tell you to keep your hands off your face for the time being, you best shot will be to follow their tips. The reason for this is pretty simple. If the product has not settled in yet, it may displace when pressure is applied to it. And in turn, this will compromise the results.