On eBay, you can manually enter the cars or other vehicles that your parts are compatible with. This is time consuming and may be impractical if you have a high volume of parts to list.
You can also create listings using any eBay listing tool or multichannel management solution that includes a fitment section. More specialized options include the auto parts tools myFitment, PartsPal and BreakerPRO (UK) which you can use to manage your inventory’s fitment data and create eBay listings.
Amazon does not provide a user interface for providing parts compatibility data. Instead, you have to generate a file which conforms to the ACES industry standard and follow Amazon’s process for uploading the data. There are several steps to this, including signing up for membership of the Auto Care association, registering as an Amazon MWS developer, and downloading specialized file transfer software. A blog post by Shawn Livengood of RSM breaks down the process clearly.
Many private label sellers find this is too complex to undertake on their own so they use a third-party vendor instead. Providers include myFitment and PartsPal as mentioned above, and the Amazon fitment data tool PC Fitment.
Note that Amazon expects fitment data to be provided by the brand owner only, so this only applies to private label sellers and brands. You can’t provide fitment data to Amazon for brands that you resell but do not own.
googletag.cmd.push(function() {
googletag.display("content-ad-5");
});
Amazon and eBay both restrict the number of compatible vehicles you can specify. This is due to sellers of universal products such as seat covers mapping their items to thousands of vehicles, so they would show up in many different Amazon parts finder searches. While this kind of tactic can provide a competitive advantage, it also risks falling foul of Amazon’s selling policies and having your products removed.