Like any update to your business strategy, you will need to do some preparation before activating preorder on your online store.  Martina Swartz, the founder of sustainable handwash company ‘Blackmarket’, recommends building a strong community of supporters with the aim to have around 50% of them ready to preorder when you go live.  Forbes delves into ‘How To Run A Successful Pre-Order Sales Strategy’ - a useful guide for any business owner considering a preorder sales model.  Once you have your strategy in place, revert back to this guide on how to create a preorder on Shopify and reap the benefits to follow.