Although we are decades past the promotion of cigarettes as a personality enhancer or a weight loss aid, some young people are still beginning to smoke cigarettes. Research suggests that college students who smoke are more likely to believe the behavior provides emotional benefits and enhanced body image than non-smokers, perhaps driven by media portrayals of young, sexy women who smoke. They also tend to underestimate the harms of smoking. Both reasons may help fuel the decision to begin smoking or prevent them from trying to quit.