Consider Your Age
Your age plays a big role in the type of cologne you should choose. If you're a younger man, go for lighter, fresher scents that aren't too overpowering. On the other hand, if you're older, opt for more mature scents that are richer and deeper. Woody or spicy scents are great for men in their 30s and 40s, while musky scents work well for men in their 50s and above.
Consider the Season
The season also matters when choosing a cologne. Lighter, fresher scents are perfect for spring and summer, while warmer, spicier scents are better for fall and winter. During the warmer months, go for citrus, herbal or marine notes, while during the colder months, choose scents with woody, musky or spicy notes.
Consider the Occasion
The occasion you're going to determines the type of cologne you should wear. If it's a casual, daytime event, choose a lighter, fresher scent. For a formal evening event, opt for a richer, deeper scent. For work, try a more subtle cologne that won't overpower your colleagues, and for a date, choose a cologne that's seductive but not too overpowering.
Consider your Personal Style
Your personal style is a major factor in choosing a cologne. If you're a minimalist who likes to keep things simple, choose a cologne with a mild scent. If you're into extravagant and bold things, choose a cologne with a strong scent that stands out. Your personality and style can really affect the type of cologne you wear.