You have two options: 1) Leave review box blank, which defaults to our dynamic review dashboard & dynamic QR code. Quickly set up your profile in less than 30 seconds now or when your Tap Tag arrives. This option still directs to your review page, but as a middle man we can provide more management features: - (Free) Dashboard to manage Tap Tag destinations, redirect your tap & QR remotely at any time from the web. - (Free) Customer support, we can provide backend customer support if a problem occurs or you need help with your Tap Tag. - (Free) Download your QR code any time to print out. Share your review easier than ever - (Free) Track 7-day page view analytics of your Tap Tags - More optional features can be added such as ReviewPlus+, review filtration, advanced analytics, and ability to manage/track multiple locations. See ReviewPlus+ features. OR 2) Paste your review URL which opts out of our free software & services. We will hard-program your Tap Tag with your direct review URL. - Easily find your Google review page with our Google API and paste the URL it generates. - Paste any URL like Yelp, tripadvisor, website, or social network. Each item directs to one link only. - Opting out means your Tap Tag is hard-programmed to your URL, no dashboard. - You will not have analytics, or the ability to login to redirect your tag. Your card will forever direct to the URL you provide. - No ability to use our free or upgraded services in the future on your current Tap Tag. 85% of customers use our free dashboard, the other 15% paste a URL. Both options have the same result; Tap the card to see your review page. The only difference is our free dashboard allows you the freedom to control and track the tap & QR, while opting out does not.