Of course! The original boxes of Kraft’s Shake ‘n Bake made their debut in 1965 when moms did most of the cooking, but many of them were starting to hold full-time employment on top of doing traditional household duties. It was an innovative way for working mothers to save some time on cooking and cleanup. The old ads focused on the benefits of baking vs. frying and how kids could help with dinner. To prepare the chicken without a plastic bag, just mix the coating in a bowl and dip each piece of chicken individually. Carefully press the breadcrumbs and spice mix to every side of the chicken. This is a bit messier, but it will work just as well. Your kids might even have more fun getting their hands dirty than shaking a bag!