The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:
Advertising campaign effectiveness = Revenue + Return on investment (ROI)
There are various ways to measure the effectiveness of advertising campaigns:
Conducting a survey after the campaign ends
Proportionate increase in the sales of that particular product/service
More customers calling to a toll-free and prescribed lines
Redemption of coupons and vouchers
Increased footfalls in the store to purchase product/service
Increased click on the company’s website.