Businesses should consider custom AI solutions when they have unique requirements or specific domain knowledge that off-the-shelf AI products may not deliver or address effectively. Custom solutions are beneficial when the business requires highly tailored applications or integration with existing systems. However, pre-built AI products are suitable when time-to-market is crucial, and the required functionality aligns with available solutions. Well, the decisions should be based on several parameters like budget, time, and performance. In fact, custom software development is the future of the healthcare industry, as it delivers based on your tailored needs.