The cost of hiring a Facebook advertising agency can vary widely depending on several factors, including the agency's experience, the scope of the campaign, and the specific services offered. Typically, agencies may charge in the following ways:
Monthly Retainer: This is a flat fee paid each month, ranging from $500 to $5,000 or more, depending on the agency's expertise and the complexity of the campaign.
Percentage of Ad Spend: Many agencies charge a percentage of your total ad spend, usually between 10% and 20%. For example, if you spend $10,000 on ads, the agency fee might be $1,000 to $2,000.
Hourly Rate: Some agencies charge by the hour, with rates typically ranging from $50 to $200 per hour.
Performance-Based Fees: In some cases, facebook ads agencies may offer performance-based pricing, where they charge based on the results achieved, such as a cost per lead or cost per acquisition.
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