The ideal posting frequency on social media depends on the platform and your audience. However, general guidelines for small businesses include: Facebook: 3-7 times per week Instagram: 3-7 times per week Twitter: 1-5 times per day LinkedIn: 2-5 times per week Pinterest: 3-7 times per day It's important to focus on quality over quantity. Consistently posting valuable, engaging content is more important than posting frequently with low-quality content. Monitor your engagement rates and adjust your posting frequency based on what works best for your audience.