If a seller aims to reach all their clients, it is necessary to increment trading channels. With the global reach of an eCommerce marketplace solution, you can quickly and easily test and enter new international markets. Consider this: in 2020 about 62% of online trade worldwide took place on trading platforms.
The benefits of selling on a multi-vendor marketplace are:
Access to millions of customers. On eCommerce sites, merchants offer their products to all visitors
Brand awareness. It is on digital marketplaces where customers label new brands, not on websites
Trust. Reputable white marketplaces attract more consumers
Monitoring. When it is necessary to know how much people are willing to spend on a product or introduce a new product, marketplaces win because they are less fail sensitive than Internet stores
Global reach. Most trading platforms operate internationally, that is, merchants can expand their coverage with minimal effort