Print on demand is an increasingly popular business model that allows you to sell personalized products to your customers without holding inventory or making any upfront investment. On the other hand, a wholesale business model requires you to stock items in your warehouse and sell them as the orders come in. While a wholesale business model thrives on economies of scale, a print-on-demand model offers the convenience of selling a product from the comfort of your home. With print on demand, you can start a business with a relatively small investment and have your orders fulfilled by a third-party print-on-demand company, like Gelato - right from manufacturing through packaging and shipping to last-mile delivery.