Social media marketing is vital to any inbound marketing strategy for one simple reason: reputable advocacy. People are peppered with ads everywhere they look – online and in real life. We’ve become numb, and almost skeptical, of content that comes directly from a business. Social media, however, allows for friends and family to share your brand’s content. This layers in a level of trust that converts into revenue. Be sure to provide shareable content on your channels so you can leverage this unique feature for your social media inbound campaigns.