In the current day scenario, most marketing occurs through word-of-mouth. Sneezing is a marketing strategy wherein you talk to people about your product, service, and business. The people who use your products, early customers, are the sneezers for your product. Sneezers are essential because, in a world where every other day, new products and services are offered, it becomes challenging for any business or product to become noticeable. It saves costs by free marketing.