Still people strongly a product when they come to know through word-of-mouth. They believe their friends and they trust their experience with your e-commerce platform. We may spend more on traditional marketing but we should also focus on referral marketing that can get new more new customers to your e-commerce platform. When you have a perfect referral marketing plan then you can change your customers into your brand ambassadors. They will speak about your product and they will take care of the marketing part for your shopping cart software.