Google Ads agency fees can vary widely depending on several factors, but here's a general idea:
Monthly retainers: $500 to $5,000 per month on average, with top agencies charging upwards of $10,000.
Percentage of ad spend: 10-20% of your total ad spend is the industry standard, though some agencies may charge up to 30%.
Hourly rates: $50 to $150 per hour for freelance Google Ads specialists or consultants.