Many other solid shampoos are soap-based. Soap is made out of oil and lye combined and heated, resulting in a chemical reaction called saponification. In soap, the pH balance (or acid-base balance) is around 9, which is alkaline and opens up hair cuticles, letting water in and ultimately weakening and damaging hair.
Our formulations use surfactants made via a Sydnet-based process (short for 'synthetic' + 'detergent') — meaning the surfactants are produced synthetically by combining plant oils with other natural molecules. Our gentle cleansing ingredients are made from plant-based renewable resources (primarily coconut). Conscia products achieve a balanced 4.5-5.5 pH, which means they are extra mild on your hair and scalp and keep your cuticles closed from damage. Our products work equally well in hard or soft water, and are naturally-derived and biodegradable.