The work of an SEO company revolves around digital marketing practices aimed at improving a website’s ranking on SERPs (search engine results pages) in order for the website being ranked to take advantage of the massive traffic potential that comes with a favourable listing.
When ranking websites, the ideal scenario is for the websites to appear first on the search engine results page, and this is made possible using a cornucopia of search engine marketing techniques that revolve around three main pillars: onsite SEO, offsite SEO and technical SEO.