The beauty about our SEO process is that we are doing everything according to a process which confirms and enhances your digital footprint. Algorithm changes are changes to the way Google analyzes the web to provide more accurate results. Typically the algorithm updates target methods of manipulation to provide more meaningful and realistic search results.  Since we are enhancing your website with accurate information, and we are publishing content that is helpful and establish a link to your business as a valuable resource for ‘who you are, what you do, and where you do it’ – There’s little risk and little reason to be concerned. Only those who practice the dark arts have to worry about such things.