The biggest flaw that can happen is for people to not attend the event due to a lack of knowledge. Marketing your concert event in the right places and people will catch the attention that your concert event deserves. Social media is a great, cheap way to help bring attention to your event. Your concert event can be promoted on social media by providing prizes such as a ticket giveaway, a shirt for the first 100 people to like and retweet the picture, or a coupon code to use for ticket prices. Social media is more than a way to connect, it is a way people get informed. Nowadays using these tools to expand or events horizons has never been easier.