Controlled media are those that a company may develop and manage, such as commercials, speeches, sponsored programs, and staff newsletters. Uncontrolled media, such as television, radio, and newspapers, are those that cannot be controlled by corporations. Companies use controlled media to reach consumers with their messages. Controls include requirements that companies have regard to the nature of the medium and the audience it reaches. Thus a company producing a film will want to ensure that it does not violate any laws, infringe on anyone's rights, or in any other way harm itself or others. It will also want to avoid giving offense through its content. These issues must be considered at the time of production, but also when deciding what material to produce in the first place. Companies need to understand that while some forms of media may seem like a free ride marketing-wise, this is not always the case. For example, if a company produces advertising that is deemed offensive or inappropriate for broadcast, then they could end up with a loss of business rather than increased profits. Likewise, if a company uses images or information from another source without permission, they could find themselves in court or facing an online backlash. It is important to remember that the purpose of a company website is typically to attract new customers or retain current ones. This means that the content produced for websites needs to focus on this goal.