Representatative image Deep discounts and mega ad spends by Flipkart and Amazon have spurred a two- to five-fold demand spike, compared to business-as-usual (BAU) days in categories like smartphones, fashion, home furnishings and personal care in the first three days of the festive sales season, according to industry players. ...
View more: Flipkart, Amazon return to deep discounts, mega ad spends to kickstart festive sales