Investment attraction is based on the appeal of various features surrounding the region. Depending on the industry and preferences of the investor, some factors are more appealing than others. Attractive features include available labor force, tax incentives, natural resources, transportation options, the existence of industry support services, and demographics. To fully benefit from the factors that influence regional attraction, economic development lead generation efforts must be tailored to target those investors whose objectives are aligned with the appealing aspects up for offer. Investment attraction assistance from a lead generation consultant may be appropriate in order to identify strong investment attraction characteristics or to establish an effective target market.