If you don't want to wait for your SEO strategy to kick in, you may want to consider finding a PPC manager or company to implement a PPC marketing campaign.
PPC marketing is a proven way to get targeted traffic to your site. However, while you can manage various aspects of your ad, such as keyword analysis, with PPC management software, you can still benefit from some expertise.
Regardless of the size of your budget, a PPC agency ensures that you spend your budget wisely and implement a solid strategy.