The copywriting process at Sherpa Way Marketing starts with a faint idea that’s fleshed out on our strategy calls with you. This is usually the hardest part, but it’s also the most important (and honestly the most fun!). Once we’ve developed a solid concept, it’s time to start writing those words. We’ll work to craft your copy in a way that is both compelling and persuasive. Now that your copy is written, it’s time to revise and edit. One of our editors will perform all the standard grammar and spelling checks, but we’ll also fine-tune the messaging, sprinkle in some SEO, and make sure it’s written to attract your ideal audience. You’ll have chances to make edits and request revisions, but once you love and approve it all, we’ll guide you through a quick implementation and followup strategy session. Then, it’s yours to publish and share with the world!