With digital marketing soaring to greater heights in the new normal, there are increasing social media users. Organizations have to allocate more resources to social media marketing in 2021. Make sure that your local listings are verified and kept on various search platforms. Have a geographically defined service area within your local listings. Another emerging trend in 2021 is automated bidding in Google Ads, where google marketers constantly tweak and adjust campaign keywords and bids that help you make the most of your advertising dollars. There has also been increased users relying on voice search, improved retention via segmentation, and more interactive content.