As NetEnt itself points out, Fruit Shop Megaways online offers high volatility play. For that reason, while it has massive appeal, the game is not everyone’s ultimate cup of tea.
To put it simply, the high volatility factor increases the risk of loss, because it can sometimes take quite a long time to pay off. The good news is, however, that if you win, it will be for a significantly higher sum than on lower volatility slots, which is why many players actually prefer high volatility slots.
You just need to bet with this in mind, so you can make the most out of your bankroll.