DTC ecommerce (direct-to-consumer ecommerce; also referred to as D2C ecommerce) is a business model where merchants sell their products and services online, directly to their end customers, rather than involving third-parties like wholesalers, distributors, and large online marketplaces. By establishing a sales channel that involves selling directly to customers, direct-to-consumer brands can have greater control over the customer experience, paving the way for stronger customer relationships.