The cost of market research can vary widely depending on several factors, including the scope of the project, the methodologies used, and the industry in question. Basic online surveys might be less expensive, while more in-depth methods like focus groups or ethnographic research can be significantly more costly. Other factors influencing the price include the sample size, the geographic reach of the research, and the level of expertise required. Customization of research to address specific business needs can also add to the cost. It's important to discuss your budget and goals upfront with potential market research partners to get a clear understanding of what services are included and how they align with your financial resources.