Cost isn’t defined by the length or duration of the video. It’s more the complexity of the production and edit that determines the cost of a video as explained when we compare two ‘talking-head’ style 3-minute videos: 1. Piece-to-camera three-minute video — a straightforward shoot without any cutaways or b-roll footage will cost less than … 2. A three-minute interview, cut down down from 30 minutes, and edited with cutaway footage to create a story with visual impact.