WEVO Pulse kicks off your study by suggesting a “proposed” persona derived from the initial analysis of your digital asset. This suggested persona is our AI’s best guess at who your content is targeting. However, you’re not locked into this initial proposal. After the persona is generated you can easily tailor it to better align with your specific audience needs.   Here’s a simple step to customize or make your own Persona: Wait for the Persona Generation: Just after the persona suggestion appears, you’re set to customize. No need to wait for the full study to conclude. Scroll and Customize: Scroll down to find the ‘customize’ option, or add a new persona. Both routes let you fine-tune the details to better match your audience. Save and Regenerate: Once you’ve made your changes, hit ‘save and regenerate’ to rerun the analysis with your tailored persona, ensuring the results now reflect insights more specific to your audience. By adjusting the persona, you can ensure the insights from WEVO Pulse are as relevant and actionable as possible, allowing you to optimize your digital asset effectively for your intended audience.