To conduct a keyword site analysis, start by identifying the primary topics and themes that the site covers. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords related to these topics.Look at the site’s metadata, including title tags, meta descriptions, headers, and URL structures, to see which keywords are currently being targeted. Analyze the content of the pages to ensure keywords are naturally integrated into the text, headings, and subheadings.Additionally, review competitors’ websites to identify potential keyword opportunities and gaps in your own strategy. Regularly update and refine your keyword analysis to stay aligned with search engine algorithms and user search behavior.