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There are several types of PPC (Pay-Per-Click) advertising that businesses can use to reach their target audience. Here are some of the most common types of PPC:
Search ads: These are the most common type of PPC ads and are displayed on search engine results pages (SERPs). Advertisers bid on specific keywords, and their ads are displayed when a user searches for those keywords.
Display ads: These ads are displayed on websites and social media platforms as banners, images, or videos. They are typically used for brand awareness and can be targeted to specific audiences based on demographics, interests, and behavior.
Shopping ads: These ads are used by e-commerce businesses to promote their products on search engines and other websites. They typically include an image, price, and product details.
Video ads: These ads are displayed on video-sharing platforms such as YouTube and can be skippable or non-skippable. They can be used to promote brand awareness or specific products and services.
Remarketing ads: These ads are shown to users who have previously interacted with your website or ads. They can help to re-engage users who have shown interest in your business but haven't yet converted.
Each type of PPC advertising has its own advantages and can be used effectively depending on your business goals and target audience. A digital marketing agency or PPC management company can help you determine the best type of PPC advertising for your business.