It’s impossible to provide a generic answer to this question since everyone’s situation is different. Many people will buy a policy that provides coverage until their kids reach college-graduation age. Others will want to have coverage until their mortgage is paid off. A business owner might want lifelong coverage for business succession planning purposes. Our best advice is to speak with one of our life insurance professionals, who can conduct a quick needs analysis over the phone and help you determine the amount and duration of coverage that’s right for you.