Video marketing has become a powerful tool because it has the ability to engage and captivate audiences in a way that text and images cannot. Videos can convey information in a concise and visually appealing manner, making it easier for audiences to understand and retain the message. Additionally, video content has the ability to elicit emotions and connect with viewers on a deeper level, which can help build brand loyalty and trust. The use of video in marketing has also been made more accessible and convenient with advancements in technology, allowing businesses of all sizes to create high-quality videos and distribute them online through platforms like YouTube, Facebook, and Instagram. With increasing demand for video content, incorporating video into a marketing strategy can help businesses stand out and reach their target audience effectively.