Let’s say you need to create a web page, or even a whole site, in a hurry. You can ask ChatGPT to write a draft of the web copy based on some reference material such as a product description, use case, or even just a basic brief.
ChatGPT Marketing Prompt: "In my next prompt I will provide a description of my company’s new product. Use this information to write some fun, punchy copy for a product page on our website. The copy should consist of a page title, 200-word intro section, 3 sections focusing on the main product features of around 150 words each (include section titles), 5 bullet points highlighting the product benefits in around 20 words each. Finally, there should be a call to action at the bottom of the page to persuade people to add the product to their shopping cart."
You could even use a marketing ChatGPT prompt to sprinkle some SEO magic on the copy by asking it to optimize for a specific search term. For example, we could add this to the prompt:
ChatGPT Marketing Prompt: "Ensure the text is search optimized for the term “organic coffee pods” to improve our website’s ranking for this phrase."
As always, it’s important for a good writer to edit the output and add the human touch, but if you need to create a lot of web pages, this is a good way to get quick first drafts.