Link farms typically include a lot of low-quality links. People use or create them to exchange links and manipulate search engine rankings. Farms may include a network of participating websites that use a large number of links to one another. This strategy increases backlink volume. Since some links may be unrelated, they mislead search engines. Today, some link farms use bots or automated software to quickly produce links. The result is that websites falsely appear authoritative or popular. Read More