There are different things you can do to be more flexible about what you post. To promote your art on Instagram: 1- Post multiple aspects of your work to form a closer relationship with your audience. 2- Use IG Stories to your advantage. 3- Keep track of the number of accounts reached, how many new followers, how many saves your posts get, and more are all accessible on Instagram’s analytics. 4- Take advantage of videos to market your gallery. 5- Use relevant hashtags when you post a new piece of art to Instagram to promote your gallery. 6- Collaborate with other artists. 7- Use ads.