There are three basic ways you can place a bet at the Cheltenham Festival, whether during the Festival or other meets. Below is a list of how to bet on the Festival: Tote Betting. Instead of the bookmakers offering you odds and prices for each horse per race, the Tote will offer you a pooled bet. This means that they will pool the money together for any given race and share this amongst customers with the winning tickets. Online betting with our partners. With myracing you will be able to access a range of betting partners to place an online bet. Online betting with the bookmakers. Probably the most popular and common formality to bet on the races at the Cheltenham Festival. All you need to do is sign up with a bookmaker, pick your horse by its number, choose what stake you want to put down and what bet you want to place.