The hiring manager wants an idea if you focus on competitor analysis or not. Here is an answer to this:  “There are a few different strategies I might use to stay up to date with trends and interesting campaigns that competitors are working on:  Subscribe to industry news and follow relevant industry publications: This can help me stay informed about new campaigns and trends as they are announced or covered in the media.  Follow competitors on social media: Many businesses post updates about their campaigns and promotions on social media platforms like Twitter, Facebook, and Instagram. By following my competitors on these platforms, I can stay up to date with their activities.  Attend industry events and conferences: Attending industry events and conferences can be a great way to learn about new campaigns and trends, as well as to network with others in the industry.  Use social listening tools: There are a variety of tools available that can help me track mentions of my competitors online. These tools can be useful for staying up to date with what others are saying about my competitors' campaigns and for getting a sense of how those campaigns are performing.  This helps me stay updated with what competitors are doing.”