A lasting experience with a brand is a customer journey. It embraces all impressions and touchpoints from visits to the site, interactions with the employees, experiences with the products, and ahead.Marketers can also lead the customer journey with cross-channel marketing approaches, like never before, that merge real and digital world experiences with the brand. The successful companies develop highly relevant and personalized content at scale all across various channels to render 1-to-1 customer journeys.