Both emails and SMS have their strengths. Even though emails sport a significantly lower engagement rate, it makes up for it by supporting longer-form content and highly visual promotional messages. Abandoned cart emails also give you the opportunity to cross- and upsell customers. Even if customers don’t end up buying the products in their cart, who knows, they might be interested in your product recommendations. Unite your email and SMS marketing strategy in Sendlane for best results. This adds more digital touchpoints to the customer’s journey, allowing you to retarget shoppers on the path to purchase and implement strategies that resonate best on both channels.