The following components of SEO will help you understand it better: Quality of Traffic- By quality of traffic, it means that your website attracts audiences for the genuine products and services you offer. You will have to make sure that Google is projecting you like an apple farmer if you are originally so and not as a service provider of Apple computers. Quantity of Traffic- The quantity of incoming traffic will improve if potential visitors reach your website through the search engine results pages (SERPs). Organic Results- Unlike ads, that forms a major part of the SERPs, organic traffic need not have to be paid for. The traffic that is generated from SERPs without any payment is called organic search traffic.