A good technology-enabled cash application tool should be able to enhance customer experience and improve cash flow. While customer experience impacts improve revenue, cash flow helps businesses sustain and scale. An advanced cash application software will help you by not allowing cash to get stuck, not spending unproductive time on disputes with customers, not holding orders based on incorrect credit risk alerts, and not being left behind in technology to handle large volumes of payment transactions coming through different payment modes. Moreover, the ideal cash application or the OTC system should be able to integrate and communicate with your legacy ERP and CRM.