Believe it or not, it’s possible to manage CPaaS solutions and add APIs without advanced knowledge of coding and development.  However, at least a baseline knowledge will speed up the process significantly.  Granted, if you’re creating a business application, you either know yourself or have access to someone with a strong coding background.  However, especially if you browse the user and development community of your CPaaS provider, you’ll be able to access step-by-step written and video tutorials on how to implement APIs, build applications, and more.