Yes. Keep the business name short and make it easy to pronounce and spell. Remember that domain availability will be impacted by the length of your business name. Domain availability will be impossible with shorter business name. Still, the length of a business name is important because you’ll want a matching domain name that should be as short as possible. And, you’ll notice that even if a business name generator allows you to control the length of the random names it generates, the results are random, forgettable word fragments or combinations, not actual brand names. That’s because a business name generator doesn’t understand anything about business names. It’s just computer code and random words.