There are quite a few different considerations that you can take to generate leads using TikTok marketing.
First and foremost, it’s vital that you conduct plenty of research before taking any steps so you have a solid understanding of what has the best chance of working and what doesn’t. Because at the end of the day, every brand is different so what works for someone else might not for you.
It’s also essential to create a content strategy and schedule that is based on the research you’ve done. This will include everything from the style and topics of the content you’ll create to best engage with your target audience, your audience segmentations and even posting dates and times.
You might also think about influencer outreach as part of your strategy. When you partner with influencers, you’re tapping into their already-established network of followers and this can be highly effective for lead generation.