There are many ways in which the term is referred to, but they all mean the same. However, the term cultivated meat is one that reflects the criteria of neutrality and descriptiveness making it also more appealing to consumers. According to Mattson president and chief innovation officer Barb Stuckey “The term ‘cultivate’ really works. A cultivator is where the cells are grown; cultivation is the process of allowing the cells to multiply; and cultivated can describe the final product, which is meat, poultry, or seafood.”* Source: *www.gfi.org/cultivatedmeat