If your business appears on Google Maps, you’re more likely to be found locally. Submitting your business to several directories will improve your visibility on Google Maps. Of course, you should create a profile on GMB and add keywords in the name of your company. Always keep your profile updated.
In 2019 Google released an update that changed the major factor for ranking in local searches. From now on it focuses on proximity to searcher. If your business profile on GMB is not up to date, Google may put a pin in the wrong place. This will confuse your customers, and if they report it, you will lose reliability. Not to mention that your business may not even appear in the local search. Taking care of it is, therefore, of utmost importance.