Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, smoking and lifestyle pressures such as stress, lack of sleep, and poor diets. Our research with consumers has shown that skin damage was associated with visible skin signs such as fine lines, wrinkles, dryness, uneven skin tone and texture. Our research has also shown that Reversal in the context of ‘appearance of lines and wrinkles’ or ‘appearance of skin damage’, that signs of damage are put into reverse and significant partial improvements (not elimination) are achieved.