Business intelligence tools can help your organisation understand market trends. This helps to derive insights from your data and information for the purpose of making tactical and strategic business decisions. As your organisation collects data, business intelligence tools can also help you identify patterns in that data.
In a nutshell, business intelligence tools allow companies to collect, process, and analyse their data. Business intelligence tools can be used to identify new opportunities, improve return on investment (ROI) and gain a competitive advantage.