Customer Loyalty and a unique Customer Experience are not only a key factor for success in retail and for the consumer goods industry, they are also essential for competitiveness. To increase Customer Loyalty, companies must also create a strong brand identity. One way to improve usability and visual quality is to use modern web technologies. State-of-the-art design can also be used to support branding so that it is easily recognizable.   Mobile technologies can also be used to offer users instant access to products and services, as well as live support. This can help your audience solve problems faster, building trust. This also applies to the implementation of personalized recommendation systems. These analyze customers' buying behavior and suggest suitable products. This makes customers feel understood and provides them with an individual shopping experience.