Brands and companies know that teachers have a lot of buying power. Whether it’s influencing major purchasing decisions like textbooks and core curriculum materials, or it’s other supplies they’re buying, out of their own pockets, for their classrooms. In fact, every year nearly 5 million U.S. teachers spend $2 Billion dollars of their own money to help students. Brands know that teachers are a powerful force, and they want your attention and your feedback.