The main portion of social media marketing relates to the generating and scheduling of content. Depending on your business, you may want a post to go out across all feeds every day. Though some businesses increase this to every hour throughout the day. Your agency or freelancer will help you work this out, by checking your analytics to see when your followers are most active. The content needs to be relevant to your business, but also be something people, in general, will want to engage with. From decisive polls to humorous posts, there’s a lot more to getting social media right than is first apparent. That’s why your monthly content needs to be on point.