Hiding the negative comment is another approach worth looking into. It helps to save your company’s reputation, and by extension, your business’s performance. The individual who posted the malicious review will still be able to see their post up on your page, but the rest of your consumer base won’t.
However, it’s worth noting that not all social media platforms have this function and some will notify others that you’ve hidden some of the comments, like Instagram, for instance. In the latter case, this only serves as a red flag and it hints that your brand has something to hide (often negative), which may deter them from patronising your business.