When customers feel emotionally connected to your brand, they are more likely to choose your product over competitors’ items, and they are also more apt to rebuy your merchandise. Emotions are the main reason customers prefer a particular brand, and they drive shoppers’ decisions to buy something. This idea applies to all types of products, whether you sell pet food or energy drinks.
According to Harvard Business Review, 10 emotional motivators significantly affect consumer behavior. This includes a desire to feel a sense of belonging, stand out from a crowd or protect the environment. Emotionally connected customers are more than 50% more valuable than those who are merely satisfied. These customers are the ones who will buy more of your products, pay attention to your brand and recommend your company to others.
It takes work to connect with shoppers on an emotional level, especially since emotional motivators are not the same for all customer segments. It’s best to learn about your target audience’s wants and needs first, so you know how to speak to them and create a bond. Your retail display can be a part of your marketing strategy and a way to inspire target customers to buy your products.