For the Singapore market, choosing the right keywords is essential. To make sure that your business will be attracting the relevant and potential audience, you have to approach the process in a structured way. First of all, you need to have a clear picture of your target audience, including its language, culture and search behavior.
Singapore is a multicultural country with English, Mandarin, Malay, and Tamil spoken, so it’s important to consider keywords in these languages if they’re relevant to your business. Pay attention to the keywords that your competitors in the Singapore market are using, as this can give you insight into what your audience is searching for. Furthermore, searching local search data will give information on what is currently hot and relevant on the search engines. Also, consider the long-tail terms, these are less competitive and more specific but can bring the customers to your product or services. For example, “restaurant” is a general keyword and will generate lots of traffic, while “best seafood restaurants in Singapore” will generate the traffic looking specifically for seafood.
Finally, once you’ve identified potential keywords, test and monitor them continuously. You can use analytics tools to see how your chosen keywords are doing and change your approach based on what you learn. After doing this, you can be sure that the keywords you picked will work and bring the right people to your website. For that reason, this should help you get more traffic and sales in Singapore, where the market is very competitive.