Since any company selling goods or services today needs an e-commerce marketing strategy, expertise in this area is an asset in a wide range of industries and jobs. Product management roles can particularly benefit from this background, since this position requires a big-picture perspective on the entire product lifecycle from development to sales - and e-commerce is fundamental to selling today, especially for software products. Similarly, regardless of the product being sold, digital marketers need to understand e-commerce as part of the final “conversion” stage of the marketing funnel.
E-commerce is also unlocking career opportunities for artists and artisans of all types. Whether you’re a musician, a photographer, a vintage clothing seller, or anyone else selling hand-made or one-of-a-kind products, e-commerce has enabled countless individuals to turn their “side hustle” into a full-time job. While platforms like Etsy, Bandcamp, and even Instagram have all made it easy to sell to your customers, an education in e-commerce can help you separate yourself from the competition and reach the larger audience you need to make your business viable.