Thanksgiving is considered the official start of the holiday shopping season, but in actuality some 40% of U.S. consumers have already begun their holiday spending spree by Halloween, according to the National Retail Foundation (NRF). This year they’re expected to spend an average of $1,050 apiece, also per the NRF. To capture your share of this bounty, you need to begin your holiday promotions now — if you haven’t already.