ICANN maintains a publicly accessible database of contact information for all domain name registrants for a variety of reasons, including determining ownership of a domain name should a dispute arise. This means that your domain name is publicly searchable, and information such as your full name, physical address, and other contact information will appear in these search results. In this context, Atak Domain offers free WHOIS Hiding service to protect your privacy. This service masks your information and then lets you control who can access your contact information via a WHOIS lookup.