Subscription payments are meant for services/products that are consumed on an ongoing basis and for which payments are to be made (as recurring payments) at fixed intervals without any explicit payment action at the customer’s end.
Merchants with recurring payment business models like OTT platforms, Utility Bill payment providers, Edutech companies, BFSI companies in Lending, Insurance, Investment, Credit Card payments space, and more require their customers to pay them periodically. Paytm Subscriptions helps them provide the most seamless experience to collect recurring payments automatically from their customers.