It is one of those questions with which the interviewer will gauge how you respond to adverse responses to your posts or strategies. You can frame your answer like the following example." "We cannot control how users respond to a social media post and what comment they put out there. However, it is essential to focus on the negative comments as they may indicate that something is wrong with the content - be it in relevance or lack of information. So, to respond to a negative comment, I would first prefer acknowledging it. Then, I will focus on launching a constructive engagement to convert a negative user experience into a positive one. In a situation like this, I think from the customer's perspective and empathize with them. It helps me figure out why they felt the way they did and develop ways to fix the problem. Most importantly, I will try to resolve the issue through an email or a phone call and avoid sticking to the comments section. Then, I will monitor the status while keeping in touch with the customer throughout the phase.