It’s easy and fast to buy a domain name as soon as you find it available. But there are some best practices for choosing a good domain name: Length. Keep it short. Two to three words is ideal. Simple. Don’t use any lengthy or hard-to-spell words. Keywords. Include a keyword from your niche. For example, if you sell coffee beans in Seattle, try Seattlecoffeebeans.com. Avoid numbers. Numbers are hard to remember and make everything more complex. Brand name. Choose a domain with your brand name in it for maximum recognition.