There are countless growth marketing tactics worth exploring, but some examples include:
Search engine optimization (writing SEO-optimized blog content to increase organic blog traffic). Content marketing (gating assets like ebooks, webinars, white papers, etc.) Offering free trials or freemium subscriptions. Launching referral programs. Social media engagement (e.g. conducting Twitter and LinkedIn polls or promoting user-generated content). Email campaigns for lead nurturing.
While growth marketing is known for its experimental approach to campaigns, the foundation for any growth strategy is to first: define your company’s vision for growth (by speaking with executives, teammates, etc.), understand your baseline to measure progress, and ruthlessly prioritize experiments (balancing quick wins with long-term payoffs and ultimate business impact).