John Madden was a coach before he was recognized as the face of a popular video game brand, and before he was famous as a TV pundit and pitchman. In his ten seasons as head coach of the Oakland Raiders, Madden never had a losing record and even won 17 consecutive games. His overall winning percentage of.542 is the highest of any NFL coach with more than 100 attempts. Madden started out as an assistant at the University of Nevada-Las Vegas before moving on to work under Bear Bryant at the University of Alabama. He spent three years as Bryant's offensive coordinator before being offered a job by Al Davis as the new coach of the Raiders. During his tenure, Madden led the team to a 92-80-1 record and made them perennial contenders, finishing above.500 every year except one (1990). After retiring as a player after the 1992 season, Ken O'Brien took over as quarterback for the last three games of that season. In 1995, Madden returned to coaching as an analyst for NBC during their football season previews. In 1997, he became a national celebrity when he was featured on MTV's reality television show Rocktober Nights. The show followed several celebrities as they learned how to rock climb in California while trying not to fall off the cliff faces used in the show. MTV made more fame for itself in 1998 when it aired a series called "MTV Road Rules".