Most employers seek to find out what their employees find valuable through a questionnaire or survey. In a lot of situations we find that the outcome is different to what the employer expects to be the case - it really highlights the importance of asking the employees.
We’ve found the most important thing is that employers fully understand the scope of what it is they're trying to achieve before just blindly asking what people want. That's where we can really help by educating employers around their options and what products are out there. There’s a lot more ancillary support available with higher level products, preventative and support measures that are features of the policy rather than standalone products.