The ideal file format for explainer videos is MP4, as it offers a good balance of quality and file size. MP4 files are widely compatible with various devices and platforms, making them suitable for uploading to websites, social media channels, and video hosting platforms like YouTube and Vimeo. Creating an effective explainer video requires careful planning and the right tools. Select an explainer video maker that aligns with your needs, develop a compelling script, and use engaging visuals to communicate your message. By following these guidelines, you can produce high-quality explainer videos that resonate with your target audience and support your marketing objectives.