Publishers are always on the lookout for good content and natural talent. Before you research what publishers look for, it's important to remember that the benchmark depends on the type of print they publish. For example, a magazine publisher might have different criteria from a publisher of fiction books. While book publishing facts show that magazines consider length and relatable content for regular readers, fiction books focus more on having solid plots and exciting character development. What's certain, however, is that publishers want content that they think is financially viable.