No, this is a one-off service, and you are under no obligation to use Keen Funnel to fulfil your strategy moving forwards. However, we do recommend all new clients complete a strategy session before embarking on a longer-term service with us, for a couple of reasons.  Firstly, it gives you an insight as to how we work as an agency, which will help you to decide if we’d be a good fit. It’s important for us that we form a close relationship with our clients, so we consider a Strategy Session to be like a ‘first date’ before we embark on a longer, more serious relationship. Secondly, our team will use all the information gathered as part of the session to create your sales funnel and ongoing content moving forwards, and we will also use the session to define your 12 months goals and the subsequent KPIs our team work to on a monthly basis. Therefore a Strategy Session will become an essential part of your marketing plan moving forwards.