There is no set price for SEO tools, as the cost will vary depending on the package and features. The price ranges for SEO tools tend to follow: Free: There are many free SEO tools available to marketers. Under $50/month: These tools are typically quicker and easier to use, but they do not provide as much information. $50–$100/month: These tools are typically more in-depth and provide a wider variety of data. Over $250/month: These tools tend to be the most in-depth and provide a wide range of data.