To help in managing customer relationships, a BMS generally has CRM capability. You can use it to organise and store customer data like contact information, purchase history, and preferences. You can manage leads and opportunities, keep track of customer interactions, and gain insights into customer patterns and behaviour with a BMS. By doing so, you can improve customer service, individualised marketing efforts, and long-term client loyalty. Further enhancing client satisfaction, a BMS may automate sales activities including creating estimates, monitoring sales orders, and managing after-sales assistance.