Bitcoin Cash has been spearheaded by a handful of very wealthy men, a couple with somewhat sketchy backgrounds: Roger Ver and Craig Wright. Roger Ver was convicted of selling fertilizer chemicals which can be used in explosives, he also publicly claimed (in a scripted video) that Mt Gox was solvent just months before its collapse. Craig Wright is possibly the most unlikable man in crypto after claiming that he was Satoshi Nakamoto (generating lots of press off the back of zero substance). Craig Wright also tends to swear a lot in his presentations, bullying and belittling others and generating a cult-like following.
Bitcoin Cash is a legitimate cryptocurrency that works and can be used at the Bitcoin Cash casinos listed on this page. In that sense, it is not a scam. However, there is a serious amount of pumping in the market, with highly influential whales calling the shots and centrally planned governance. Bitcoin Cash is here to stay; as a currency it holds a great purpose, but as an investment it is less clear.