This topic is often a very contentious issue within the SEO space. John Mueller from Google answers the question below. Fast forward to the 20-minute mark: ​​https://youtu.be/PQrnhpNTOtE John states that the amount of content on a page is not used as a ranking factor. Therefore, creating more content for the sake of it is not necessarily a good idea. However, other factors such as dwell time and bounce rates are more important, which help Google understand how valuable the content is.  If a page has a large amount of content but the average dwell time is less than ten seconds, it may suggest to Google the content in itself is not providing much value. Therefore, the best website SEO practice is to focus on quality rather than quantity.