The name of the character played by Samuel L. Jackson in "Jackie Brown" is Ordell Robbie. The movie is based on the novel "Rum Punch" by Elmore Leonard and follows the titular character, a flight attendant, who gets caught up in a scheme to smuggle money into the country. Jackson's portrayal of Ordell, a charismatic and ruthless arms dealer, earned him critical acclaim and is often cited as one of his best performances.