Gartner defines business process automation (BPA) as the automation of complex business processes and functions beyond conventional data manipulation and record-keeping activities, usually through the use of advanced technologies. BPA’s can provide an organisation with clear visibility of all its processes and operations. Examples of BPAs include: Email marketing automation is common practice among businesses. They use software which can tailor their email parameters to the companies liking and then set it to run automatically. For example, an email is sent out when a new contact has been added or signed up to receive correspondence.  Social media management is another example widely used. For instance, software such as ContentCal allows you to schedule posts ahead of time and provides reports and analysis about your posts.  Customer support uses AI chatbots, which can automate typical customer interactions. They answer queries and when they are unable to handle the customer needs they are transferred to a company representative.