There are 2 things that make Naku different from the rest of the products on the market. Firstly, it's dehydrated. It's not kibble nor tinned wet food. It's a mix of meat, fruits, vegetables, potato, rice etc that has been dehydrated. It is rehydrated 5-10 minutes before serving. This is a new concept to most people - we make it in human-food factories. Naku passes the same quality controls as human food and only uses ingredients fit for human consumption. These factors make Naku unique in Europe and in the world.