PPC stands for Pay Per Click and refers to online marketing platforms where advertisers pay for clicks to direct traffic to their website with online ads. Commonly known PPC platforms include Google Ads (formerly Google AdWords), Doubleclick (Google Ads' Big Brother), Microsoft Ads (formerly Bing Ads) and Facebook Ads. Anyone that uses the internet has come across some sort of paid advertising along the way. Types of PPC advertising include:
Search Advertising
Display Advertising
Remarketing
Google Shopping
Social Media Advertising