Our primary application was analyzing both audio and transcripts of customer service calls. By applying speech analytics to this, we could tell businesses what their customers were most frequently calling about, whether they were angry, and other similar information. It’s an excellent way to gauge the mood of your customer base.
From a business perspective, marketing teams, and conversational analytics can be used in marketing firms to monitor and track multiple ads. Also, for sales, Speech analytics analyzes and goes through all of the speech recordings to obtain useful information, examine the significant successful selling methods that people are employing, and train the rest with the same.