Here’s where the research you do about a company before applying can make a real difference in the way you respond to this question. It would be impossible to answer accurately without foreknowledge of the company’s priorities and goals. Having a good understanding of their products, services, methods, structure, hierarchy, etc., will provide you with the best details about their goals and aspirations. Without that information you are swinging blindly because you won’t have the right context from which to formulate an appropriate answer. You can generally find this information on the company’s website, their annual reports, and in news articles found in trade-specific publications or local press. The better your understanding of the position and what it entails, the more accurately you can assess the company’s goals and what you can contribute to fulfilling them. Describe what role the position you seek plays in the company as it relates to the completion of tasks or achievement of goals, and how your skills and talent will contribute to that end. Use your PAR statements to present your qualifications and experience and how they relate to the department or company’s goals.