PPC marketing allows you to spend money on specific keywords that customers are already searching with, so you know exactly what people are looking for when they come across your ads. However, if you can only afford to spend a little bit of money on your restaurant’s marketing plan, then running PPC ads on Google might not be your best bet. Depending on how competitive your niche is, it can be hard to beat out bigger companies in paid search results without spending a fairly decent amount per day. If your budget is small, focus on social paid advertising where costs-per-click are typically lower.