Connecting Facebook Ads to Google Data Studio offers many benefits for data analysis, but it also comes with some limitations. One of the main limitations is that setting up the connection can be complicated and requires technical knowledge. Additionally, data from Facebook Ads is not always updated in real-time, which means that reports may not accurately reflect the current situation. There are also issues with data accuracy and consistency when connecting the two platforms, as the way Facebook and Google collect and process data can be different. Misconfigurations or missing data can lead to inaccurate reporting, which can impact strategic decision-making.