Signage refers to any visual graphics or displays that convey information to customers or visitors. This can include store branding, directional or wayfinding signs, product information, pricing, sales promotions, and more. Signage can be printed or digital and can be displayed on various materials such as paper, plastic, metal, or glass. POP (Point of Purchase) refers to promotional or advertising displays that are designed to be placed near the checkout or other high-traffic areas in a retail environment. POP displays can take many forms, such as shelf talkers, hanging signs, end caps, floor stands, banners, and other types of visual merchandising. Both signage and POP are important tools for retailers to use in their marketing and merchandising strategies.