Various studies have already mentioned that improving the UX of a website improves the conversion rates drastically, up to 400%. A good UX naturally navigates the attention of the user to act on suggestions, hence, improving the conversion rates. Visuals and layout take 94% of the interest of the users, and it acts as a powerful tool to complement persuasive content. Following the main principles of usability, utility, visual design, functional integrity, and persuasiveness in UX design impacts conversion rate optimization heavily and can tilt the scale to any outcome!