We get that plastic is public enemy number 1 but plastic also provides a huge number of benefits. In the case of fiid, we chose plastic for our pouches because of the unique barrier it provides enabling us to extend the shelf life of our products naturally without any additives or preservatives. This way we avoid contributing to the global food waste issue - 6.7% of greenhouse gas emissions globally come from wasted food. To put this in context: it’s around three times the global emissions from aviation. Yes, you read that correctly. Or, if we were to put it in the context of national emissions, it would be the world’s third largest emitter. Only China (21%) and the United States (13%) emitted more.Although not fully recyclable, our packaging is better for the environment by providing a low carbon footprint- it weighs less, uses less energy to produce and is easier for transport. We recently conducted a product carbon footprint analysis, and our packaging made up less than 9% of our total footprint. It's not perfect but right now, no superior alternative exists that can provide these sustainability benefits to us however we'll continue working with suppliers until one does.