Smart marketers classify their target audience based on their product or service-related needs. This classification is necessary because some of your blog or site visitors are not buyers, while others are. In simple words, your content is not suitable for everyone visiting your site because they have different needs.
So, you need to segment or classify your content based on the buyer persona. It means you should develop a specific profile for one segment of your target audience based on their age, gender, behavior, what they are looking for, and some other factors. In this way, you can create content that speaks to that particular segment directly and more effectively.