WordPress is an open-source, CMS (content management system). In simple terms, it’s a very popular platform that allows individuals, businesses and organizations to create websites and blogs.
Because of a large amount of support, adoption and developer community, the possibilities of a WordPress website are virtually endless. It allows a website to be updated with new themes and designs without large migrations of existing pages and content. Websites that run WordPress can extend their functionality through tens of thousands of plugins, that make its capabilities virtually limitless.
Many law firms are already using WordPress (yours may even be using WordPress now). In fact, in a study we conducted at Zahavian, we found that over 6 out of 10 legal practice websites ranking on the first page of Google search results for their primary keyword, were running on the WordPress platform.
Sometimes when people think of a CMS or platform like WordPress, they imagine that their website will become a cookie-cutter template or design. For many people, they do go with standard WordPress themes and designs, but when organizations like law firms want a custom, one-off design, WordPress acts as a powerful backend and CMS while offering the flexibility to design beautiful unique website designs.