All marketing efforts take time and money. The best way to make sure that you are making the most of these precious resources is to only market to people that will give you the highest ROI on your marketing efforts, AKA your niche. Nail down your personal training niche and tailor all of your marketing content to that target audience.
If you aren’t clear on your niche for your personal training business, here are some tips to help:
1. Think about who your happiest clients are
2. Make sure your niche is the right size
3. Pick a niche that matches your passion and your skills