Globalization Globalization is the process of making a product ready for use in multiple countries, regions, or areas, on a technical level. A globalized product will support multiple languages and be able to load international content. For websites, apps, and other software, code, and language norms are standardized, while elements that relate directly to certain languages or geographic areas are separated from the source code. This makes the product ready for translation or localization. Localization  Localization is the process of adapting the product to fit with the cultural and linguistic norms of a specific region. Localization services can focus on almost any aspect of the product, from the text, to the user interface, to the backend, and more. A well-globalized product makes the localization process smoother.