AI helps with SEO by increasing content efficiency and better aligning content with search intent. The brass ring of SEO is "more quality content" – AI's ability to increase content creation speed by 10-30% allows human marketers to produce more, faster. Perhaps more important is AI's ability to help content producers match users' search intent. A human is one person; they bring bias and preconceived notions to their content. Using AI to help with ideation and creation gives a more "general" view of a topic – one more likely to be aligned with the average user's thinking. The reader should note that ChatGPT and other AI tools should not be used to produce "SEO content" on their own. The search engines' goal is to connect users with high-quality answers as fast as possible. Deploying ChatGPT to write thousands of posts is unlikely to produce high-quality answers. What's more, it's easy to tell AI-written content from human-written content, and misuse of AI tools will likely cause SERP penalties for ChatGPT spam in the near future. When it come to AI marketing and SEO: Give answers; don't spam.