While links may no longer be the primary ranking factor in Google, they maintain a significant position as the second-ranking factor under User Engagement. Link building communicates to Google that specific content across the web, strategically linked through link-building efforts, holds greater importance and authority. Although one could rely on natural link acquisition, actively promoting your brand is fundamental to any marketing strategy. Link building not only enhances brand visibility but also sends authoritative signals to Google, asserting that your site deserves a higher ranking than others. Alongside a high-quality content strategy and robust user engagement, links remain a crucial component in any effective SaaS SEO strategy.