Email, social media posts, flyers, bulletin inserts, and church announcements are all important in that they help lay the groundwork for letting your men know about Success That Matters.But by far, the #1 thing you can do is personally invite a man to attend. It’s impossible to overstate the effectiveness of this method. At the end of the day, you can do all the marketing you want, but men will come because someone personally invited them to come. And even better—someone offered to meet them and sit with them!We recommend recruiting a group of men who will commit to each personally inviting 5-10 other men to come—and following up for a yes or no. This group might consist of your event planning team + your men’s leaders + any ministry allies in the church, for example.Aim for each potential attendee to get five touches. The touch could be a personal text message, a phone call, an in-person invite, a Facebook Message, etc. But the goal is one man inviting another man five times.The truth is life is busy, especially for men with young children or demanding jobs. They have a lot of things vying for their limited time. By letting them know about Success That Matters at least five times, it will help the event rise above the noise to where they must make a conscious decision whether or not to attend. And if they know someone specifically cares about them being there, they will be more likely to attend.So whatever you do, don’t leave out this critical part of your promotions plan. Repetition and personal invitations get results!