Store in dark, cool places - Those pretty jewellery dresser displays look good, but keeping your jewellery in direct sunlight 24/7 isn't the best for it. Gemstones can fade and jewellery can lose its lustre. There's no jewellery SPF, but storing everything in a cool, dry, place is the best option. Sterling silver can will naturally oxidise (get that dark coating) over time when exposed to air and humidity. It's best to store them in sealed bags. If oxidation does happen a quick clean will reveal the shine again. Keep them individually safe - Avoid scratches to gemstones or pendants by keeping the jewellery individually stored (not left on-top of each as Claire has done in the past). Avoid chain tangles or breakage by keeping them fastened and lay them flat. They'll love it when you give them some space - just like when you get to sleep starfish style in a freshly made bed.