Unrealistic Beauty Standards: One of the most widely discussed negative effects of advertising is its influence on body image. Young people, especially girls, are often exposed to airbrushed and idealized portrayals of beauty, leading to body dissatisfaction, low self-esteem, and even eating disorders. Advertisements that perpetuate narrow beauty standards can have a detrimental impact on the mental and physical well-being of youth. Materialism and Consumerism: Advertising relentlessly promotes the idea that happiness and fulfillment can be achieved through the acquisition of products. This constant bombardment can fuel materialistic tendencies among young people, fostering a culture of excessive consumption and creating a sense of dissatisfaction with what they have. Such attitudes can impact financial well-being and contribute to environmental degradation. Influence on Decision-making: Youth are particularly vulnerable to the persuasive tactics employed in advertising. They can be easily swayed by flashy visuals, catchy slogans, and celebrity endorsements, which may lead them to make impulsive and uninformed decisions. Advertisements targeting children and teenagers often exploit their naivety and lack of critical thinking skills, potentially influencing them to adopt unhealthy habits or make poor choices. Overexposure to Inappropriate Content: With the proliferation of digital advertising, youth are increasingly exposed to inappropriate or age-inappropriate content. Advertisements that glamorize violence, sexualize individuals, or promote harmful behaviors can negatively impact the moral and social development of young people.