The deposit is required to reserve an appointment. If any late cancellations or reschedules occur (less than 24 hours before the scheduled appointment), you will forfeit the shoot deposit. We do this because we've had several instances where agents want us to reserve a spot for them, even though they are not 100% confident that the property will be ready or if the day/time works for them or their clients. Booking a shoot as an agent requires a commitment to uphold the appointment time. It is the only way we can serve all of our clients with the highest quality and customer service.