When we create SEO-based content for clients, we start by conducting keyword research to identify relevant keywords and phrases. These are the search terms potential customers may use when searching for your services either nationally or in your local area. Using keywords naturally in your website's content, including titles, headings, meta descriptions and body text, will help your pages and blog posts rank higher in search.  Another SEO strategy is to optimize your website's loading speed. Faster-loading sites tend to rank better in today’s search engine results. It’s also very important to SEO that your website is mobile-friendly.  Building high-quality backlinks from reputable websites may also affect your site’s search rankings. You can obtain backlinks by creating valuable content, engaging with industry influencers and leveraging local partnerships or association memberships. Keeping your website fresh, with updated, informative and engaging content is also a good strategy for improving search engine rankings. This type of content, when professionally written and presented can establish your authority in your industry.