Make your URLs and links consistent, clean, and easy to read. A good way to ensure consistency is by creating a standard for link tagging/UTM parameter guide.
Keep a list of your UTM links so everyone on your teams knows which tagged links currently exist.
Connect UTM tracking to your CRM to gain insight into how your bottom line looks.
Be specific with your URL UTM parameters so your tags clearly state what you’re tracking and where.
Stick with all lower or upper case - UTM codes are case-sensitive.
Keep names short and descriptive. For example, say US rather than United States.