While the basic concept of the two are the same, they are not identical. Both are ways that an independent bookmaker can fully automate their sports betting business. However, the white label option is designed like a large commercial sportsbook operation, with the purpose being to reach sports bettors throughout the nation and in other parts of the world. Pay per head (PPH) bookie software is designed to take businesses online with a select group of betting customers. The other major difference between the two is that the cost of a white label sports betting solution incorporates a revenue share program to pay for the service while the cost of a PPH solution is linked to an active betting base, charging only a small user fee no matter the betting volume or weekly wins and losses.