Social media marketing has fundamentally changed how humans connect and it reflects the same for how businesses communicate with customers. Reports find 88% of Singaporeans are online, 79% are active on social media and social media now have 49% penetration rate globally and is increasing fast due to COVID-19.   Effective social media marketing can benefit your company in multiple ways, like by improving: Customer satisfaction Today, more than 65% of users rely on social media for customer service. If your business does not prioritize social media, you will lack engagement with your clients, which can result in a decrease of customer satisfaction and lost opportunities as a jeweller, whose business is fundamentally on “customer satisfaction”. A social media marketing strategy, however, can help you ensure customer satisfaction. Brand awareness In most strategies, social media does not drive immediate revenue. However, it is a useful tool for building brand awareness, which can result in future purchases. What that means is, your business can target and move top-of-the-funnel consumers to conversion. Customer loyalty More than 70% of Asian users that follow brands on social media are loyal to the brand. With social media marketing, your business can build the loyalty of past, current and future customers, which can result in additional purchases, word-of-mouth recommendations, and more.