There are several different reasons why your eye makeup tends to run, crease, smudge, or smear. It could be due to your skin type, application, makeup formula, or even touching your face. It is always important to cleanse and moisturize your face before applying makeup as this can help how well your makeup stays on. Then, try applying an eye primer to the eye area prior to putting on the rest of your makeup. This helps prolong the life of your makeup as well as help even out the skin on your eyelids for smooth and consistent application.