Local SEO and organic SEO are focused on maximizing a website's visibility in search engine results, but they target different audiences and have distinct objectives. Organic SEO improves a website's visibility in search engine results pages (SERPs) for relevant keywords and topics. It optimizes the website's content, meta tags, backlinks, inbound links, and other factors to rank higher organically.
On the other hand, the local focus is to optimize the website for a higher ranking in local search results, particularly for searches with local intent. It targets customers looking for products or services in a particular geographic area. Local SEO strategies include optimizing for local keywords, creating and optimizing Google My Business listings, building local citations, and generating positive online reviews.