Foundationally, a CMS—content management system—exists as a place to create, manage and publish content experiences. However, this definition has vastly evolved to encompass all manner of digital experiences and delivery channels. A modern CMS should now be considered the core of any digital experience platform. The truth is that DXP and CMS solutions overlap—and, in fact, a CMS is an essential part of a DXP. Marketing stacks are complicated, with many different technologies serving different purposes. It’s also important to recognize that DXP platforms often don’t exist as tangible pieces of technology—rather, a DXP should be thought of as a concept instead of one vendor solution. The right DXP will replace much of your current MarTech stack, and fluidly integrate with the rest of it.