All packages come with an onboarding phase, which we always aim to complete within 1 month. This is where our technical and marketing teams power up to make sure all of the tools and building blocks are in place and ready to go. This includes setup of HubSpot, making sure your website is ready to spin up landing pages, calls-to-action, and blog posts. We’ll make sure everything is measurable with analytics and tracking, goals & events, integration with HubSpot, and more. This is also where our strategists will immerse themselves in the content research and planning stage. We’ll perform a content audit, blog topic research and ideation, create an editorial calendar, and more. By the end of onboarding, our team will be a tight-knit extension of your company, and the technical setup will be ready to rock.