By definition, when commission is set as a percentage of the sales price, an agent is motivated to sell a home for as much money as possible - the higher the price, the more money the agent makes.  Real estate agents who are serious about their profession know that their reputation - and a long list of happy clients - is crucial to their long term success. They want their Sellers to leave them 5-star reviews online and want to be recommended to their clients’ friends and family. For most top REALTORS, that’s the best kind of motivation of all.