A. Successful businesses rely on both organic and paid traffic. Organic traffic includes visitors who arrive on your website after clicking on a link on a search results page. It is free traffic that is typically achieved through search engine optimisation and other marketing techniques. Paid traffic includes visitors who arrive on your website after clicking on a pay-per-click (PPC) advertisement. This typically includes ads that are set up using Google AdWords. With the right techniques, PPC services Cork will bring higher conversion rates.