To optimize your social media profiles for better visibility, ensure that your profiles are complete and reflect your brand accurately. Use relevant keywords in your profile bio, description, and headline to improve searchability. Include a link to your website and other relevant contact information. Use high-quality images and consistent branding across all platforms. Regularly update your profiles with fresh content, engage with your audience, and encourage social sharing. By optimizing your social media profiles, you can increase your visibility in both social media search results and external search engines.