Yes, blogging is still worth it in 2023. It remains an effective way to reach and engage with your target audience, build relationships, increase brand awareness, and establish yourself as a thought leader in your industry. Blogging also helps boost SEO rankings by providing fresh content for search engines to index.  Additionally, blogs can be used to drive traffic to other parts of your website or products/services you offer. All these benefits make blogging an invaluable tool for businesses looking to succeed online in 2023 and beyond.