Sometimes it can be difficult for businesses to choose between Facebook Ads and Facebook Shop. Facebook Ads -These are the ads that can appear in News Feeds on desktop and mobile devices. The ad content is generally influenced by the news and types of social activity that your connections have taken on the app. Your connections can view the actions that you take on your business page(s) depending on the privacy settings that you have chosen. However, Facebook will not sell any information to advertisers because there are strict policy restrictions that protect users against third-party apps and ad campaigns or networks. Facebook Shop - On the other hand, Facebook Shop is advantageous for eCommerce businesses that are looking to convert their prospects’ target audience through Facebook. There are numerous Facebook shops that are available for users to buy products directly from a business Facebook Page without having to click on external links. This innovative way to conduct business has allowed businesses to list their products and prices and sell them directly on Facebook. It is easy to set up a Facebook Shop on your business page. You just have to select the Shop Tab from the dropdown menu. There are privacy terms and conditions that each business needs to adhere to prior to being accepted on the platform.