This is a good question and something that we’ve had a lot of internal discussions about. Our research and observations point to attendee habits being a big difference. At non-furry events, the majority of elevator traffic is from the guest room to the convention floor. Our guests behave differently than guests at these events. Furry Conventions are a social affair first and foremost. That means that our guests aren’t just going from their room to the convention space, they're going from their room to another room, and then everyone in that room is going to ANOTHER room. Our event is simply atypical for hotels that hold other large events.