The beauty of the lease arrangements between redbox and its retail partners is in the structure not the amount.u00a0 All retail partners get a revenue share, the size of which varies based on the retail (not surprisingly, Walmart is going to get a better cut than regional grocery chain X) - so all parties are aligned around placing the kiosk in a prime location, keeping it accessible and well maintained, and promoting the service.u00a0 Beautiful symbiosis.u00a0 Typically, the rev share is enough to ensure that the redbox kiosks generate among the highest earnings per square foot within that retail environment.