Verify if GA4 is set up correctly via Google Tag Manager: Step 1) Navigate to your GA4 container. Step 2) Click on Preview. Step 3) Paste your website's URL and click on Connect. Step 4) When your Tag Assistant opens, under Tags Fired you should see your GA4 Tag firing once (1 time). Step 5) Repeat as needed, sampling more URLs from your website to verify of GA4 is installed correctly on your website pages. Verify if GA4 is set up correctly via the Real Time Report in GA4: Step 1) Navigate to Google Analytics 4. Step 2) Navigate to Reports and Real-Time Report. Step 3) Visit your website, navigate back to the Real-Time Report, and check if the report records the incoming traffic. Step 4) Visit some more Pages (URLs) on your website and check the Views by Page title.