Thanks to technology, companies today are expected to reply to their customers immediately. This is especially important in the property industry, where efficient communication can make the difference between closing a deal and losing a client. In this section, we'll look at some stats on real-time communication in real estate. → Rise of messaging apps Nearly 90% of potential homebuyers now rely on online searches to find properties. Interestingly, out of this group, around 30% prefer using mobile phones for their searches. This emerging trend provides a compelling reason for real estate agents to leverage instant messaging platforms to attract additional customers each month. → Benefits of real-time communication Studies strongly suggest that real-time communication channels, such as live chat for real estate, result in a 73% increase in customer engagement compared to traditional methods. Surprisingly, only 9% of agents currently use this tool on their websites.