CTR, or click-through rate, is the percentage of instances that users complete a customer journey from start to finish. We can see where they are diving into your BigCommerce website, and we can also see exactly where you are losing, or “bouncing” customers. If your audience is bouncing before completing purchases, then there may be a snag in your customer journey leading to a lower CTR percentage. We can often improve through better top-level navigation, better keyword research, and better breadcrumbs (navigation within pages).