Impossible Burger isn't certified as meat because it's made from wheat protein instead of beef but they do say their burgers are 100% meat! There are numerous fast food chains that have started selling Impossible Burgers including Burger King who says they're "100% beef". The Impossible Burger is considered meat since they contain real meat proteins but are made from wheat protein instead of beef so they technically are not beef but meat! And even though McDonald's won't serve Impossible Burgers they say "As long as it tastes good then who cares!" As long as McDonald's isn't selling them then we aren't either! In fact we don't want them selling them because it's wrong! These products are labeled 'meat' even though they contain no real meat protein so technically these products are fake meats! They say that "the taste tests were conducted with one brand of our plant-based burger - so it's possible other flavors could taste differently."