Overcoming customer dissatisfaction requires a proactive and empathetic approach. Start by actively listening to the customer's concerns without interruption, showing genuine empathy for their feelings by apologizing for any inconvenience caused, and swiftly addressing the problem. And, if appropriate, consider offering compensation, such as refunds, discounts, or freebies.  Most importantly, follow up after resolution to ensure the customer is satisfied and willing to continue their relationship with your business.