Having a higher level of foot traffic through your exhibit will increase your chances of achieving your goals, but this will be dictated by where you’re positioned in the venue. Each area in a venue will have a different level of foot traffic depending on where entrances, exits, guest speakers, food and bathrooms are located.
Don’t be fooled by busy entrances, as these can become congested. Visitors often enter the venue and naturally move away from crowded areas. Alternatively, leverage off the crowd by choosing a space close and directly in front of the entrance, but avoid becoming caught up in a traffic jam.