There are a variety of ways to use web push and mobile push notifications to drive traffic to your app or website. Some popular use cases include:Promote new content or features: Use push notifications to announce new content, features, or other updates on your app or website. This can create a sense of urgency and drive users to visit your app or website to check out the latest updates.Run limited-time promotions: Offer time-limited discounts or promotions exclusively through push notifications to drive traffic to your app or website. This can help increase sales and engagement.Send personalized recommendations: Use data from user behavior to send personalized recommendations for products or content on your app or website. This can encourage users to visit your app or website and engage with relevant content. For more information, check out our article on message personalization best practices.Remind users of abandoned carts or unfinished tasks: Use push notifications to remind users of abandoned carts or unfinished tasks on your app or website. This can help reduce cart abandonment and drive conversions.Leverage location-based targeting: Use location-based targeting to send push notifications to users in specific geographic areas. For example, you can send push notifications to users who are near your physical store or event to encourage them to visit. For inspiration, check out how ShakeShack successfully uses geolocation targeting in their app.Offer exclusive content or rewards: Offer exclusive content or rewards through push notifications to encourage users to engage with your app or website. This can include access to exclusive content, early access to sales, or loyalty rewards.
There are endless ways to use notifications to drive app and website engagement. Check our customer case studies to learn how companies use push notifications to drive engagement and view these successful push notification examples.