ANSWER: An evergreen market is an area of business that is in continual demand, year after year.
People will continually have problems they want to be solved immediately. Not everyone has the time to work hard at it when an issue surfaces; they prefer to find a product or service that will work wonders for them. It’s a market niche where the interest stays constant over the years and new people are added to it continually. Think of medicine, groceries, shelter, banking, travel, etc. Yesterday’s generation needed them, we do, and so will tomorrow’s emerging generations. And whether you are recognized as being in an evergreen market or not, every business benefits from an evergreen sales funnel.