Video file optimization for web pages Use data compression tools. … Convert to HTML5 supported formats. … Remove audio from muted videos. … Stream directly from your server. … Use a content delivery network. … Specify the video size. … Defer loading videos until page load is complete. … Prioritize mobile users. No matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.