Both free and paid search results are relevant to their audience. However, they differ in the way they are positioned on the search results page. Free Search Results: Free search results are those that appear in natural order. They can be ranked according to relevance, publication time, or popularity of the content. Free search results are not paid for and do not serve ads. The number of organic search results is limited by the number of organic entries in the Google database. Paid Search Results: Paid search results include an ad and appear as sponsored links at the top or bottom of organic listing pages. Paid searches display ads for specific products or services that can be purchased through the clicks or impressions of those links.