Firstly, this is highly unlikely if we both have an open-minded approach to the project (I can guarantee this on my end). We’ll have a further discussion on Google Meet, where I will try to understand what is not working and decide how to continue with the project. The first draft concepts I present to you stem from our discussion before making any design. This discussion covers information about your brand, your target market, your business goals, your competition, and, in rare cases, your personal taste. The truth is your business logo is not about you at all, my solutions are based on what is best for your business, not what you like. It works better if you allow me to work on something that works for your business in years to come – not ‘put a shoe because we sell shoes’ or ‘add a lip stain as we are a beauty brand.’ We are human beings, therefore, if we can’t find a common ground, you don’t need to pay the balance. I take 50% upfront to start a logo design project, this is non-refundable. If you don’t like the concepts created and don’t wish to continue further discussions, you should not balance the other 50%. However, I trust you not to use any assets sent to you as these are mine.