The healthcare industry is susceptible and has several regulations that require compliance. HIPAA, PHIPA, PIPEDA and any other rules dealing with PHI are sacrosanct. You need to use the information within specific guidelines to meet these requirements. There are also several regulations pertaining to marketing. Hiring a healthcare marketing agency that is PHI-compliant can save you from future lawsuits and penalties for non-compliance. Our SEO experts and medical writers receive HIPAA training periodically and are well aware of the sensitivities.