If you are a business that doesn’t have regular recurring business from your clients and your average client value is less than two hundred dollars over a period of two years, then it may not be worth it for you, simply because the cost to acquire a client may be more than the value of the client itself.
If your average client value is over three hundred dollars over the lifespan of doing business with you, then it may well be worth it.
We believe that you should have a short-term marketing strategy and a long-term marketing strategy. SEO falls under a long-term marketing strategy, because you are building a foundation for exposure, and SEO actually gets cheaper over time because your cost of SEO marketing doesn’t increase much, but your exposure increases each month, therefore giving you more sales opportunities.