Abandoned carts can occur for various reasons, often related to the online shopping experience, the customer decision-making process, or technical issues. Common causes include:
High additional costs: Unexpected costs like shipping, taxes, and fees added at checkout can deter customers.
Limited special offers: Insufficient discounts or unappealing coupons may make customers leave for better deals elsewhere.
Complex checkout process: A long or complicated checkout process can frustrate shoppers into leaving.
Limited payment options: Lack of preferred payment methods can turn potential buyers away.
Technical issues or website errors: Glitches, slow loading times, or errors during checkout can cause abandonment.
Lack of trust signals: The absence of reviews, ratings, or security badges might make shoppers hesitant.
Delivery time too long: If the shipping duration doesn't meet customer expectations, they might decide not to proceed.