A CRM manager is an individual that specializes in customer interactions, and the implementation and maintenance of the CRM system. They know the customers and can help businesses to understand what makes their customers happy.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe role of the CRM manager is to keep customers happyu003c/strongu003e. They understand the customer's wishes and dreams and deliver the value that the customer wants.