eBay's target audience is broad given its marketplace nature. It targets both individual sellers looking to offload unwanted items and businesses aiming to reach a global customer base. Demographically, eBay appeals to adults across various age ranges, particularly those comfortable with online shopping. Its auction model also attracts bargain hunters and collectors. According to statistics, the majority of eBay's target market are Caucasian males, in the age range of 25-34.