A company research tool increases seller productivity by streamlining the process of researching potential customers, competitors, and market trends. This allows sellers to focus their time on what they’re best at: actually selling.Company research tools also facilitate better decision-making, as it offers access to accurate, up-to-date market data and insights. This helps businesses better customize their outreach and messaging to their target accounts. These tools also save time and money by providing valuable competitive intelligence and eliminating manual research and analysis tasks.