In a nutshell, keywords are the specific terms people use when searching online. Let's break it down with an example. Suppose you run an online pet food store in Hong Kong. Your ideal keywords would likely be "online pet food Hong Kong" or "buy pet food online Hong Kong." These are the phrases potential customers use to find your website on search engines—these are your KEYWORDS. Identifying the right keywords is crucial. We'll assist you in pinpointing the most effective keywords that will drive the maximum traffic to your website.