Engaging trusted community messengers is a key strategy for building confidence in COVID-19 vaccines. You may need to engage new types of community organizations that you had not worked with before the pandemic. Here are some tips for engaging new partners: Identify the types of organizations that serve groups with low vaccination rates. These could include faith-based organizations, local businesses, youth-serving organizations, food banks, and other social service providers. Meet with other government agencies that serve groups you are trying to reach, such as with the Departments of Aging, Recreation, Human Services, Public Safety, Education, and Community Planning. Learn from their strategies and ask for their help in engaging community partners. Use resources, such as the Better Business Bureau and Guide Star, to identify potential business partners and their contact information. Seek partners that have a large membership base, customer base, or reach (on social media or in person) and are active in the community (e.g., hold regular events, are involved in community activities). Approach potential partners with clear communication about the value they offer to COVID-19 vaccination efforts and the benefits of becoming a health department partner. Ask your existing partners about their COVID-19 vaccine education and outreach activities. This can help identify successful activities for replication, lessons learned to share with other partners, and potential gaps where you can provide the resources and support that partners might need. Engage and support partners in sharing key messages and accurate vaccine information, answering questions, and encouraging vaccination. For example, provide partners with regular talking points, and offer health department staff as speakers at partner events. Alert partners to misinformation circulating in the community and equip them with talking points and shareable communication materials to quickly address it. Invite partners to co-host community forums to provide safe spaces for community members to ask questions about COVID-19 vaccines. It may be beneficial to hold different events for different populations of focus, like parents of adolescents, people with disabilities, or older adults. These events can be held virtually or in person if the community of focus does not have easy access to technology. An open call for questions before the forum and a report out to the whole community can help reach as many people as possible. Invite community partners to host vaccination events. Community members may feel more comfortable getting vaccinated in places that feel safe and familiar to them. Places of worship, businesses, youth-serving organizations, and other partners may be willing to host pop-up or mobile clinics. View the CDC’s Guidance for Planning Vaccination Clinics Held at Satellite, Temporary, or Off-Site Locations. Learn what to consider when planning to operate a COVID-19 vaccine clinic. Recognize the contributions of community partners to COVID-19 vaccination efforts. A little recognition can go a long way to building trust with partners and the communities they serve. Feature partners in health department media releases, newsletters, and social media posts, and acknowledge the important role they are playing in protecting their communities.