The video will talk about the science behind 100 monkey effect phenomena by Dr. K K Aggarwal, Padma Shri Awardee, Editor-in-chief, IJCP Publications. A public awareness is created by the concept of viral which is called critical mass. When critical mass is achieved any fact can become viral and start spreading in the society. The critical mass is originated from 100 monkey phenomena. He will further explain this concept in details.