There are a few things our SEO consultant do to make sure your site doesn't get penalized by Google: He makes sure your site is well-optimized for search engines. This means using the correct keywords and making sure your content is relevant to your target audience. Use high-quality links from reputable websites. Avoid using black-hat SEO techniques, such as keyword stuffing or link spamming. Regularly update your website with fresh content and keep track of your website's analytics to see how you're performing.