Here are a few of the most important SaaS business metrics: - Churn (Customer and Revenue) - Activation Rate (AR) - Monthly Recurring Revenue (MRR) - Customer Acquisition Cost (CAC) - Customer Lifetime Value - Net Promoter Score (NPS)
The above has a significant impact on the performance of a SaaS development company. If businesses can link back the metrics with customer experience, customers will stay and make the company grow in the best possible way.