The sands are shifting with respect to the rules of the game as the NCAA, schools, and athletes scramble to make sense of the new rules. The NCAA adopted an interim policy on June 30, 2021, that in effect, will permit athletes to profit from their name, image, and likeness. The policy provides certain guidelines such as: Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities may be a resource for state law questions. Individuals can use a professional services provider for NIL activities (meaning an attorney or a licensed agent). College athletes who attend a school in a state without an NIL law can engage in NIL activity without violating NCAA rules related to name, image and likeness. State law and schools/conferences may impose reporting requirements. During the interim NIL policy, the NCAA’s expectation is that schools and student-athletes will not use NIL transactions to compensate for athletic participation or achievement or as an improper inducement. It is important to note that this policy is not retroactive. Any NIL activity before July 1, 2021 is still considered impermissible. The NCAA will undoubtedly implement formal rules in the near future. An attorney is best suited to help you understand and traverse these new rules.