Public relations is used to increase a company's profile and depict it in a positive way. Promoting good causes, having a social duty to your employees and neighborhood, sponsor deals, speaking engagements, and newsletter production are all examples of PR. The majority of public relations is the basic form, but when it comes to spending money on publicity, you should think about targeting people who can help you the most.
PR is frequently used in conjunction with advertising and may help you save money without sacrificing sales.