Cybersecurity is the practice of protecting networks, systems, devices, and other sensitive information from deliberate attacks and unauthorized use. It is a holistic endeavor that requires alignment across your people, processes, and technologies. In order to protect an organization's assets, employees, customers, and users, today's cybersecurity experts use a variety of strategies to protect their data. In an increasingly digital world, protecting cybersecurity is of paramount importance, to ensure: Personal privacy and safety: Cybersecurity protects personal privacy and safety by preventing hackers from exploiting identifying information or, directly or indirectly, threatening physical safety. Protection of financial assets and intellectual property: Poor cybersecurity can enable cyber criminals to steal confidential business information, such as trade secrets, product designs, and other proprietary information. Preservation of business operations: Cyber attacks can disrupt the normal functioning of an organization, disrupting services and causing wide-ranging losses. Reputational integrity: A data breach or other cybersecurity incident can damage an organization's reputation, making it difficult to attract and retain customers, investors, and employees. Resilience and reliability of critical infrastructure: Cyber attacks on critical infrastructure systems, such as energy, transportation, and water systems, can impact the safety of individuals and the functioning of society. Legal and compliance assurance: Poor cybersecurity can result in non-compliance with data privacy regulations, such as GDPR and HIPAA, resulting in regulatory issues, financial penalties, and other consequences. National security: Cybersecurity is essential for maintaining national security as it can protect government and military networks from cyber espionage and cyber attacks that can compromise sensitive information.