A website designer will create the whole layout of your website from a UI/UX perspective and merge your text, media, and brand identity in a structured web page offering the best experience to website visitors. they will usually only work on the front-end aspect of your website. However, some expert web designers will also work on the back-end to create the functionality that websites sometimes need. Web designers will usually focus on creating ap good user experience for your website across all devices and across all screen breakpoints and make sure to keep the visual integrity of your brand across these devices.