In 2013, Avis Budget Group acquired Payless Car Rental in a move that allowed them to expand their presence in the car rental industry. The acquisition was completed for an estimated $50 million and allowed Avis to take control of Payless’s operations across more than 80 locations in the United States, Canada, and Europe. This included both corporate-owned branches as well as franchise licenses held by independent operators. With this acquisition, Avis became one of the largest car rental companies globally with over 11000 locations worldwide. Although it isn't always clear which company has benefited most from this merger - whether it's been Avis or Payless - there is no doubt that customers have reaped some considerable benefits since the two companies combined. Customers now benefit from access to a larger fleet of vehicles; expanded customer service capabilities; better rates on car rentals; more booking options through various channels such as online reservations and mobile apps; increased loyalty rewards programs; and improved safety features like roadside assistance plans.