In stark contrast to other modern brands, Smartwool manufactures all of their products in the U.S.A. Their flagship atelier is nestled in the heart of the Colorado Rockies, eliminating the chance of abusive labour practices in the developing world.
As for the merino wool used in their products, it’s ethically sourced from a variety of sheep farms across the globe, from New Zealand to Uruguay. These farms practise responsible and renewable shearing and are held to high standards by the company.
Smartwool also supports a broad array of community initiatives, including ELK, Outdoor Afro, The Conservation Alliance, and many others. To learn about Smartwool’s social impact and initiatives, check out their 2030 roadmap.