No Face is Nor Good or Evil, he's just very lonely, which only made him do bad things. Chihiro's gesture of compassion to him, such as allowing him into Yubaba's bathhouse or thanking him for the bath ticket, made him feel grateful and touched. In the hopes of gaining her attention, he tries to lure Chihiro with Gold, but when she refuses, he gets angry and frustrated. Then, he consumes a few Bathhouse employees but spits them out later without harming them or anyone else.