A social media manager is one of the most sought-out positions today. As the physical world becomes more based in the digital world, a crucial part of an organization’s marketing is hiring a highly skilled social media manager to develop its social media strategy and grow its presence online. The job also entails engaging with a business’ audience, attracting and growing its customer base, and developing its voice across all social media platforms. A social media manager is a key asset to boosting business for an organization or a brand.