Here are the steps for setting up a remarketing audience in Google Ads: Sign in to your Google Ads account Click the tool icon Navigate to “Shared library” and select “Audience manager” Click on “Audience lists” Click the plus button and choose “Website visitors" Name your data segment Choose a template Click on “Visited pages” and set conditions Determine a segment size Determine how long you want a visitor to remain on your segment Click on “Create audience” to finalize your remarketing audience