Pay Per Click (PPC) is a comprehensive term for online marketing and advertising programs in which advertisers pay marketing companies or advertising platforms. It works on performance factors that can be measured through advanced analytics. Also, utilizes advanced tracking tools to measure the accurate metrics related to actions. The primary advantage is that one can choose the action that benefits them the most and spend only when a person performs that specific action. PPC companies in India have experts who can get most of your PPC campaign.