So now that you've done some research and you've chosen the best
keywords for your business, it's time to put them to work for you. And the best way to do that, the easiest way is right in your content. Keywords serve two purposes in webpage content. One, to provide structure. And when we talk about architecture, we mean the user experience. So using keywords in headings and throughout paragraphs can serve as cues to visitors, and direct their attention to specific content in your website that gives it a logical flow. And two, use your keywords to provide search engines with clues about your content, and how relevant it is to a search. Now before you start incorporating your target keywords into your on-page content, you want to split them into a set of single terms. Such phrases like an indoor cat, dry cat food, how much do I feed my cat; you'd want to split those up into indoor, cat, dry, cat, food, how, much, do, I, feed, my, cat, and so on, you get it. Right, so then identify all those core keywords, and then take out all the duplicates, articles, prepositions, all the other useless stuff. And finally, you want to make sure you distribute your core keywords evenly throughout your webpage content. But before you publish, you're going to do these important things first. Check for readability. Remember, this is your site, not a novel. Keep your content just clear, concise, and brief. You can check the readability of your website manually by reading it aloud or using a tool like Readable IO. Check for grammar. Even minor grammatical mistakes are going to cause you to lose customers and lost credibility. If I go to a site and see grammar mistakes all over the place, I'm out, and I'm not going to stick around there for long. And look, we're not all English majors. If this is the case for you, then hire someone to proofread your site, or use an online tool like Grammarly. Finally, verify originality. Originality is especially crucial if you had somebody else make your site for you. You need to make sure that it's unique content. Plagiarism. Also, Google hates duplicated content, so use something like Copyscape. Grammarly has a plagiarism checker to make sure that your content is original. So to recap, you're going to take the core keywords and sprinkle them all across your webpage content. Now, you're going to do it logically and in a way that makes sense. Don't do it to the point where you've just got keywords for the sake of having keywords everywhere. And then, before you publish, check for readability, grammar, and originality.