Initially, we run new clients through a half day strategic meeting to understand your business thoroughly. If you brand guidelines, we'll use these as our base designs, but often you'll be overhauling an old design, looking for an adaption & improvement. Be sure to let us know how closely we need to follow the guidelines, often it's better to give a designers the freedom to explore, however our UX & UI designers are art directed by one of our senior strategists to keep them inline with your brand.