During persona development, marketing experts use analytics tools to develop a detailed profile of your intended audience. Once this profile has been established, marketers can customize the persona to suit your audience. Persona development can provide valuable insight for your business by:
• Giving you a deeper understanding of what potential customers need, the problems they face, and their priorities for solving these problems
• Clarifying user expectations, attitudes, and pain points
• Helping you create messaging that appeals to them and helps them accomplish their goals
• Determining the best placement of web content to capture interest and drive engagement
• Prioritizing which campaigns, platforms, and projects to invest in
• Aligning your team around a consistent, customer-centric vision