Let's face it: seasonality impacts close to 100% of brands, even though some are more subject to seasonality than others. And it's one more reason to use Tinyclues! Our algorithms are designed to detect changes in consumption patterns in near real time, and adapt the predictions accordingly. If you create an audience for the exact same campaign once in June, and another time in December, you'll get two very different audiences. That's because it won't be the same customers who will be interested in a specific offer at different times of the year. This also makes Tinyclues' performance particularly efficient in case of non-seasonal changes in the market (Covid-19 for example).