Ads must abide by Google's legal requirements in addition to editorial standards. This section presents an outline of these rules as of this writing; however, these are certain to alter from time to time. Make sure to revisit these recommendations on Google's AdWords site on a regular basis. (Searching for "AdWords legal" is the easiest method to go to Google's help center on this topic.) Google gives country-specific standards for ads promoting various types of goods and services, so if you are conducting multi-country campaigns, this is usually an excellent place to start.  If an advertiser breaks Google's rules, it may have significant consequences on their ability to use AdWords in a respectable manner moving forward. The following are some of the possibilities:  Ads may be rejected.  The advertiser may be automatically barred from creating new accounts.  AdWords could deactivate the domain.  Your AdWords account may be suspended.