For a medical practice, having a medical website is key to their success. In today’s modern world, a business has difficulty functioning without a website to promote it. However, a medical website is not a static marketing property that when launched patients will automatically come bursting through the front door. Some websites will bring many patients to a practice while others will not. A website must convert visitors into patients. Building a website with reasonable conversion rates will help fuel the growth and success of a medical practice. The conversion rate is a percentage of success with the goal a medical practice is trying to achieve. For example, if a website received 100 visitors from your SEO campaign, or Google ads campaign or Facebook/Instagram campaign, and 12 of those visitors made an appointment, the conversion rate would be 12%. (Number of appointments divided by the number of website visitors.) What percentage number indicates a good conversion rate is a bit trickier to determine. Good conversion rates will depend on various factors, such as the field of medicine being promoted, competition in the area, and what services are being offered to name a few. For many medical practices, somewhere around 3% to 5% is considered to be a good start. Also every keyword produces different conversion results. For example, if a patient is looking for a “med spa near me beverly hills” vs “sculptra injections near me”, there will be a significant difference in the conversions. The patient who is looking for an certain service, if lands on a conversion focused useful page, if more likely to take a conversion action. Again, this varies from practice to practice. If a medical practice wants to increase conversion rates, there are ways to do it, but it is a gradual process. Jumping from 3% to 10% overnight is not a realistic. Learn more about conversion strategies for dental and medical websites here.