Marketing automation describes the implementation of automated marketing and sales processes. At the heart of it all is a CRM system that provides all the necessary data centrally. Based on this, blog posts, email campaigns, landing pages and search engine optimization, for example, can be controlled and coordinated. In this way, you can achieve sustainable leads and save resources at the same time. With a marketing all-rounder like HubSpot, you systematically generate more customers and improve existing relationships - so you can satisfy even the most demanding customers.