A list of the identified competitors that you would like to observe and analyze. The terms, definitions, scope, and limitations of the competitor analysis. Business ownership, locations, history, organizational structure, management style, number of employees, etc. Objectives, mission statement, values, growth plans, and customer acquisition analysis. The product portfolio, old and new products, quality control conformance, brand loyalty, and brand awareness. Annual revenue, profit growth, cash flow & liquidity, etc. Pricing strategy, marketing strategy, marketing budgets, customer base, promotional mix, market shares, growth rate, etc. Direct and indirect distribution channels and exclusivity agreements. The activities, needs, lifestyle, demands, and expectations of the competitive market. Market SWOT analysis.