All businesses should develop an extensive digital footprint as part of your online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching. If your business isn’t visible in the search engine results, you lose an opportunity to attract a customer.
Think of your online presence as one interconnected network of platforms that provide customer touch points. These can include your website, social media profiles, directory listings and review sites. Each of those touch points must effectively convey your brand to help your target audience get to know you. And each of these digital touch points should link to each other when possible.