Insights from your buyer persona analysis will offer clarity around how your buyers search for information. This, in turn, helps you gain insight into where you should be focusing your KPIs, as well as the relevant metrics to track them.
Companies must be able to identify ROI holistically. There are certain indicators along the journey that will tell you whether or not each and every single step in the journey is working, as well as the touchpoints involved.
We explain how to analyze and measure the results of your customer journey mapping below:
Defining and Tracking the Right Metrics
Gathering Relevant Data on Touchpoints