Dating apps have become a normal part of our social lives, but what many people don’t know is that there is a huge industry behind them. Match Group is the world’s largest online dating company, with a portfolio of dating brands that includes Tinder, Hinge, OkCupid, and Match.com. In total, the company owns 45 dating brands, making it the largest player in the online dating space.
Interestingly, Match Group was not always the behemoth it is today. The company was founded in 2002 as a way to connect people for long-term relationships. At the time, online dating was still a relatively new phenomenon and was seen as a last resort for many people. But in the years since, online dating has become more mainstream, and Match Group has been there to capitalize on the trend.
In 2012, the company went public and has since been growing at an astounding rate. In 2019, Match Group generated $1.73 billion in revenue, up from $1.33 billion the year before. The majority of that revenue comes from Tinder, which has been one of the most popular dating apps in the world since it launched in 2012. Tinder alone has an estimated 50 million active users, and it’s estimated that 1 in 3 people in the US have used a dating app at some point.
With such a large and successful portfolio of dating brands, it’s no surprise that Match Group has been able to generate so much revenue. And with the online dating industry still growing, it seems likely that Match Group will continue to be a major player for years to come.