That is a huge question! Books have been written on communication, numerous trainings are available, and this is certainly something that you keep learning about during your entire life. Most farmers love to learn and improve their business. Here are some tips: Be specific and talk about everything: a. ask what the farmer’s goals are, for the farm and its processes b. after describing your services, ask what the farmer expects from you Work from data, work with structures, work with a plan. Use a plan-do-check-act (PDCA) approach, including planned checks and evaluations. Use a year planning. Start the year with goals and a plan, and end the year with an evaluation of this.