COVID-19 has presented big challenges to all of us, especially Melbournians! Some businesses have experienced a sudden increase in demand and need robust digital systems to cope, whilst others have suddenly realised that their business must pivot to include a digital presence. Improving marketing during these difficult times involves ensuring your strategy is aligned with the times, and that it's as efficient and effective as possible. See this article to see if your digital marketing strategy makes the cut when compared to best practice.