The Past Actions panel on a contact's card serves as a powerful tool for tracking the history of your interaction with each contact. This feature provides a detailed log of various activities such as text messages, emails, phone calls, meetings, and more.What we will cover:Accessing the Past Actions PanelUnderstanding the Past Actions LogInteraction SpecificsDelivery Status and Marketing CreditsFiltering Past ActionsAdding Past Actions ManuallyScheduling Follow-up TasksAccessing the Past Actions PanelTo access the Past Actions panel, first locate a contact's detail page. This can be done by using the 'Find' or 'My Contacts' links in the 'Contacts' menu, and then clicking on a contact's name. Once you've arrived at the contact's detail page, scroll down to the 'Past Actions' section. Learn more about locating contacts in your account here.Understanding the Past Actions LogWithin the Past Actions section, you'll see a chronological record of all past interactions with the contact. Each entry includes the date and time of the action and a description such as the subject line of an email or the contents of a text message.Interaction SpecificsFor emails, the 'Tracking' column provides insight into whether the email was opened or if any links within it were clicked. For text messages, an icon is shown if any link in the message was clicked. "Email last opened" refers to the most recent instance when your contact opened an email from you, providing valuable insight into their engagement and interaction timing."Last clicked" signifies the most recent occasion a recipient clicked an embedded link in your email, revealing their interest level and helping identify the type of content that resonates with them.By clicking on an individual action in the list, you can view more detailed information about that specific interaction. If you click on an email action, you'll be able to see the exact content of the email that was sent.Delivery Status and Marketing CreditsIn the 'Past Actions' section, every individual action provides valuable insights, such as the delivery status of a message and the number of marketing credits used for its delivery.Delivery StatusThe delivery status of each action can be found to the right of the "Sent" date/time. You may encounter two status labels: "Sent" and "Delivered.""Sent" status signifies that your message has successfully left your account."Delivered" status implies that your contact's email provider has confirmed the receipt of your message. ImportantRemember that once the status is marked as "Delivered," we don't have control over what the email provider does with the email. If a contact claims they didn't receive the message, advise them to check their spam folder or promotions tab.Enhancing Email Deliverability with a Custom DomainFor optimal email deliverability, consider using a custom domain with an email address. This enables us to set up a custom mail server for you, significantly improving the chances of your emails reaching your recipients' inboxes.For more insights and understanding, we invite you to watch our Weekly Work Session on this topic here.Filtering Past ActionsThe Past Actions panel features a filtering option allowing you to view specific types of actions. By clicking the 'Filter' icon to the left of the 'Add' button in the Past Actions panel, you can select and view only those actions that match your selected criteria.Adding Past Actions ManuallyThe 'Add Past Action' feature allows you to manually record actions that took place outside the system. By clicking the 'Add' button in the Past Actions panel, choosing the action type, adding a note if needed, and setting the date and time, you can include any offline interaction in the Past Actions list.Scheduling Follow-up TasksAfter adding a past action, you have the option to schedule a follow-up task with the contact. By checking the 'Add to-do after this past action' box, you can ensure a seamless engagement and follow-up process with your contacts.In conclusion, the Past Actions feature is a valuable tool designed to facilitate comprehensive, organized, and effective communication with your contacts. By providing a detailed log of interactions and the option for personalization, it empowers you to build stronger and more meaningful relationships.