Drive traffic to your blog posts: if you incorporate a blog into your marketing strategy, you know the value of sharing that new blog post in as many places as possible. With links on Instagram Stories, not only can you alert people to the fact that you have a new blog post, but you can include a link directly to that post. Complete your tutorial or DIY Stories: if you are using Instagram Stories to share tutorials or DIY tips with your audience, you may want to include a link to your website, with full instructions, at the end of the story. For example, if you are sharing a recipe with your audience, the first post might be the finished dish, the next couple of posts might show scenes from the preparation process, and the final post of the story might show the plated dish with a call to action to scroll up to get the full recipe from your website. Unveil exclusive content: A creative way to use story URLs is to tease your audience. This tactic also works well for revealing exclusive information, giving a sneak peek at new products or projects. Promote your products: Obviously, if you have a product or service to promote, you will want to share it with your Instagram stories. Like most social media tactics, this is perfectly acceptable if used in moderation. Not all stories should be used to promote a product or service. If you choose to use clickable links in stories to promote your products, you should also use links for some of the other tactics listed here. This ensures that your audience does not assume that you are selling to them every time they see a link in your story.