Here are some common examples of vanity metrics:
Page Views: The number of times a website or webpage has been viewed, without taking into account the amount of time spent on the page, the quality of the content, or the level of engagement.
Social Media Followers: The number of followers on social media accounts without considering their level of engagement or the impact they have on the business.
Raw Traffic: The number of visitors to a website without considering their location, behavior, or conversion rates.
Raw Downloads: The number of downloads of a mobile app without considering the number of active users, the level of engagement, or the impact on business goals.
Email Subscribers: The number of people who have subscribed to a company's email list without considering the level of engagement or the impact on business goals.
Raw Sales: The number of sales without considering the cost of acquiring the customers, the profit margins, or the lifetime value of the customer.
Remember, these metrics might seem impressive at first glance, but they don't necessarily reflect actual business results or progress toward achieving business goals. It's essential to focus on metrics that provide meaningful insights into the performance of a business and drive real-world results.