Korean business culture differs from European business culture in several important ways, particularly in terms of hierarchy, formality, and communication styles. In Korea, respect for hierarchy is essential and seniority often dictates decisions and interactions. Meetings tend to be more formal, with a strong emphasis on showing respect through greetings such as bowing and exchanging business cards, which are handled with great care. Indirect communication is common, where politeness may mask disagreements in order to maintain harmony, whereas European business cultures, particularly in Western Europe, often favour more direct and transparent communication. Building personal relationships and trust is also highly valued in Korean businesses, where long-term partnerships are prioritised over quick deals. Understanding these cultural nuances can lead to smoother business interactions when working between the two regions.