Like many things in digital marketing, ‘it depends’! Ultimately, the amount of content on your website/webpage should be dictated by the intent and behaviour of your audience – for example, a potential client seeking an emergency plumbing service won’t want to sift through 1500 words of service benefits and FAQs before booking, whilst someone investing in an expensive house extension will most likely want to know as much about the process and product as possible. Similarly, some clients may prefer video or audio content over written!
That said, many digital marketing blogs report that an average word count of between 600 to 1500 per webpage is optimal for SEO and ranking, with anything below 300 words considered sparse by search engine crawlers (meaning they most likely won’t rank highly in SERPs).
Here at GLO, we adjust our content marketing strategy to the exact requirements and industry conditions of our clients. We aim to write in a natural manner, making content easily readable for visitors and search engines alike. Writing a significant amount of relevant content allows for full optimisation – and, in the opinion of our experts, is an opportunity that should not be missed. Though the suggested optimum word count range may seem like too much for one page, we make sure it’s easily digestible through the use of organised headers and clever drop-downs.