With social media platforms offering messages, notifications, and potentially tagging you to a large audience, you have a direct link to your next customers. There are numerous social media platforms available in the digital space but determining the most effective social media platform is highly dependent on your business. You’ll have to discover your demographic, what kind of service you are offering, and what kind of audience you are targeting before deciding the social media platform that will be instrumental to your business growth. The largest and most used social media platform is Facebook, with over 2.85 billion monthly active users and a good place to begin your search for potential customers. However, more than numbers, each social media platform has its specific roles. For example, Twitter is popular for microblogging services and can be an effective social media platform for bloggers, content creators, and SMBs. On the other hand, a fashion brand will be more interested in social media platforms that focus on visuals like Instagram, Pinterest, and YouTube. Furthermore, Businesses, Organizations, and professional individuals can build an audience on LinkedIn and connect with like-minded business experts.