Miriam Quevedo is the visionary founder behind our brand. It's one of the pioneers in the world of anti-age hair care. Her revolutionary approach led her to prioritize the scalp and place it at the centre of her development process. She recognized the importance of addressing this aspect, often neglected of capillary care, because the skin of the scalp – an extension of the skin of our face – also ages and requires appropriate treatments to prevent and slow down their aging process. Miriam considers hair as an integrated structure, composed of scalp, follicle and fiber, and this understanding has led her to develop innovative formulations, which include precious ingredients and cutting-edge biotechnology for skin care applied to hair care and scalp, which act globally against aging theories from a cellular level.
«Beautiful hair starts with a healthy scalp» - Miriam Quevedo