There are five levels of copywriting:
1. The Prospector Level- This is the level where you are writing to generate leads and get people interested in your product or service. You need to be able to capture attention and interest quickly.
2. The Closer Level- Now you are writing with the intention of getting people to take action and buy what you're selling. Your copy needs to be persuasive and push all the right buttons.
3. The Salesletter Level- This is where you write long-form sales letters that go into detail about your product or service. You need to be able to keep people's attention throughout the entire letter and make a strong case for why they should buy from you.
4. The Email Marketing Level- Here, you're writing emails designed to promote either a specific offer or your overall business. Your goal is to get people to either click through to your website or take some sort of action.
5 .The Web Content Level- Finally, you need to be able to write effective web content that will help improve your search engine ranking and drive traffic to your site