On DISCOVER, you will find information of family venues, experiences and news that our team comes across. It is a media channel where we share the latest, the most exciting and relevant content with parents. We may not necessary have a partnership with the venue, experience or party that we are writing about - thus you may not necessary be able to make a purchase or book directly on BYKidO. However, we will be happy to help if you need more information. On SHOP, we work with different partners to offer their services and products to you. We have direct relationship with most of our partners (in some cases, through 3rd-party affiliate relationships).