Yes, Imagify converts photos to the WebP format. This is a newer photo format developed by Google that offers a smaller file size without comprising image quality. These smaller photos will improve loading speed, especially on mobile. To activate WebP you just need to click the “Create WebP versions of images” button on the settings page of the Imagify plugin. From there, any photo that is uploaded to your website will automatically be changed to the WebP format. The best thing is that depending on what a user’s web browser supports will determine how the photo is served. So if it does not support WebP will serve the original image format.