As we’ve previously explored, digital transformation can constitute different things depending on the nature of your organisation. For example, it could mean uplifting digital sales by launching a new website or app; streamlining customer journeys; revolutionising your marketing; or gaining deeper insights into customer behaviour. All of which businesses in the sports and leisure sector can benefit from.
Here are four ways technology has changed the sports industry – and how adopting digital transformation could have a similar effect for all kinds of sports and leisure business: