Wood pulp, which is the raw material used to make kraft paper, is not inherently environmentally unfriendly. However, the process of making wood pulp can have negative environmental impacts, such as the release of pollutants into the air and water. In addition, the production of wood pulp requires a large amount of energy, which can contribute to greenhouse gas emissions. Furthermore, the use of wood pulp for paper production can lead to deforestation if not properly managed. For these reasons, it is important to consider the environmental impact of wood pulp production and use. Many companies are working to minimize the environmental impact of wood pulp production through sustainable sourcing and the use of renewable energy.