Even within the same industries, business work in very different ways. Oftentimes, a particular software package, such as an inventory system, a CRM or a DYI website won’t meet 100% of a company’s needs, forcing you to sacrifice functionality and use an off-the-shelf product. Custom application development affords complete flexibility, and can be tailored to work intimately within a very specific workflow. Another benefit is that a custom application can integrate multiple software systems that may not support these integrations natively such as Salesforce and Zoho. This can significantly improve a business’s efficiency.