Once you’ve created a custom retail space in our store planning software, analyze how it will perform prior to investment by inviting potential customers to experience your creation through VR shopper insight research. VR headset based shopper studies track customer eye gaze, purchases and movements. You can conduct A/B tests on merchandising or evaluate foot traffic data to see if customers are following a consistent path through the store. You also have the ability to engage research respondents in post-experience surveys and ask if there was ever any confusion about different locations or specific products.