UX research of digital products benefits organizations because it reveals user behaviors, motivations, and needs through observation, task analysis, and other types of user feedback. User research is an important step in developing digital products that are valuable to both consumers and businesses. Furthermore, UX research investigates the motivations for a user's use of a product as well as the actions they take while using it. UX research investment is critical to a product's long-term success. To ensure that the product meets the needs of its customers, user research should be conducted throughout the product development cycle. Making informed design decisions necessitates a thorough understanding of users. Furthermore, user research can help identify areas where a product can be improved. There are several methods for conducting user research, and the best strategy will vary depending on the type of product and its stage of development. Interviews, surveys, focus groups, and usability testing are common methods.