The Facebook logo originally started out as Facemash, which featured a red and white color palette. However, the brand soon identified as The Facebook, and had a logo that featured the name is all lowercase lettering, and flanked by square braces on each end. Colored in shades of blue, they would dictate the color policy for the brand’s digital assets for the future.
Finally, the company dropped the word “The” from the logo, as well as the braces, promoting the new name and logo that said “Facebook”. Since then, the brand has modified their logo a few times to ensure that the design keeps up with current design trends.