No, it has a light pineapple flavor that is not overpowering at all. If you prefer it to have a bold pineapple flavor, then you might want to add a bit of pineapple flavoring to the cake. What you don't want to do is add in more pineapple or juice as that will throw off the baking ratios and the cake may end up not rising or the texture may come out dense and rubbery.