A lead magnet checklist is a valuable incentive that businesses offer to their target audience in exchange for their contact information, such as email addresses, to grow their email list. It is a list of actionable steps or items your audience can follow to achieve a specific outcome. Creating a lead magnet checklist requires identifying your audience's pain points and goals and creating a list that addresses them and helps them achieve their goals. Once someone downloads your checklist, they become a lead, and you can continue to nurture them with relevant content until they become a customer. However, there are other great lead magnets you can consider.