Cost  our Platemeter is significantly cheaper than competitor brands, yet still provides enhanced Bluetooth functionalityEase of use-  our Platemeter takes away the inconvenience of manually recording pasture measurements and the risk of losing information Immediate access to data - our Platemeter gives you infield dry matter metrics, meaning an accurate view of an individual paddocks while on farmEasy and quick data sharing - industry standard feed wedge and pasture ranking reports are emailed to you at the end of the pasture walk so you can  share them immediately.  Availability - our is only the Platemeter that works with both Apple and android devices Time saving farmer designed features - view and edit individual ‘plonks’ in paddock so if you make a mistake you don’t have to re-walk the paddock. The free App - enables you to look back over prior pasture walks in the App.