The ROI of any advertising strategy is directly related to each individual business, and how much they value a lead or sale. For example, a retail company that’s average sale is $100 may spend $1,500 on Ad Spend and management services. If they generate 1,000 clicks to their website, and convert 2.81% (industry benchmark - we currently average 15.6%) into a sale, they will see an approximate revenue of $2,810 (ROI of $87.3%) - or with PA: $15,600 (ROI of 940%).