For the best results, apply 4711 ACQUA COLONIA Lemon & Ginger to your pulse points, such as the wrists, neck, and behind the ears. These areas emit heat, which helps to diffuse the fragrance and enhance its longevity. Hold the bottle a few inches away from your skin and spray lightly. For a more intense and lasting scent experience, consider layering the cologne with other scented products from the 4711 range, such as body lotion or shower gel.