If your Shopify store isn’t taking users from search to checkout quickly and clearly then you are likely losing customers to subpar navigation. Navigation isn’t just the top-level menu on your website, though that is a big part of it. Navigation also constitutes the way you’ve divided product categories and product tags, the filters you offer to customers comparing products, and the level of nesting from overview pages down to specific variations on the same general product. By using our analytic tools, we can evaluate the traffic on your site to see precisely where you are most losing customers.