Yes, a ceiling fan’s direction does matter. The direction of the fan blade’s rotation can determine if a room is cooled or if warm air is circulated throughout the room by the fan. If you are trying to get your fan to circulate cool air throughout your room, you should have it set counterclockwise. If you would like your fan to move warm air throughout a room in the colder months, you should have it set clockwise. To find out more about what direction your fan should be set to, contact us today.