There is no one metric that tells you the whole story when it comes to content marketing . However, there are a number of metrics that can give you a good indication of how well your content marketing strategy is working.
Traffic and engagement are two key metrics to track . Traffic tells you how many people are visiting your website or reading your content. Engagement tells you how many people are interacting with your content. This could be through comments, shares , or clicks.
Google Analytics is a great tool for tracking both traffic and engagement. You can see how much traffic your content is generating, as well as where that traffic is coming from. You can also see how long people are spending on your website, and what pages they are visiting.
Social media is another great way to track engagement. You can see how many people are sharing your content, and what kind of reaction it is getting. You can also use social media to target specific demographics or interests.
One of the most important things to remember is that content marketing is a long-term strategy. It takes time to see results, so be patient and keep track of your progress. These metrics will help you measure your success and make necessary adjustments to your strategy.