Link building is actually just one element of a good comprehensive overall SEO strategy! Creating a strong library of backlinks is just one way to build up your off-page SEO reach, but it’s the most crucial aspect as it informs any Google or search engine algorithm that your website has quality content worth showing to consumers. This is what pushes your website to the top of search engine research pages (SERPs).
To get the most out of your link building campaign, it is recommended to complement it with other off-page SEO strategies such as Google Ads or social media marketing, as well as on-page SEO strategies including content marketing and optimising the quality of your on-page content with premium content writing.