Mistake 1: Being Too Passive at Reaching Your Target Audiences. Mistake 2: A Blanket Approach to Winning Online Leads Vs Predictive Analytics. Mistake 3: Trying to Generate Leads by Focusing on Yourself. Mistake 4: Attempting to Generate Online Leads from Poor Data. Mistake 5: Lack of Flexibility to Incorporate Predictive Analytics Fast Enough. Mistake 6: Lead Generation that Depends on Unpredictable Marketing Results