With service pages and things like that, you can have like a Schema that we'll be able to show what kind of services that they provide and give them really good entity related information for that. But as far as like with geographically important information, I just like to place on local business Schema, because I think that really just routes Google's understanding of, okay, this is where they are, I can see that this is the locality of which they serve. And that in conjunction with Google My Business, making sure that you're filling out all of your NAP pack information and putting in the proximity to the local area that you serve and not going too far out of that, will really, really help with your local results to be able to rank for keywords that are commercially meaningful for you.