Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving web rankings in the algorithmic search engine results (SERP).   Research shows that a web site on the first page of Google will receive 95% of clicks. Studies show higher up results up the page receive an increased click-through rate (CTR) and more traffic. For example, this would be like bringing people to your door if you were a physical shop. Increase footfall in your business and sell more products.