Video marketing increases opportunities for businesses to engage with their target audience in different ways. For instance, creating tutorials on how best to use certain products or services enables viewers to develop a better understanding of the topics discussed within the videos, which could lead to purchases over time as the chances of them developing trust towards your brand increase along with their full comprehension of details related to the items being retailed. Additionally, embedding pieces into webpages or blog posts also creates an opportunity for website visitors to remain longer, thus increasing the chances that they may end up clicking through links contained within texts and making purchases from them (be it viewed items or other products featured elsewhere).