Mudra Credit Society is expanding vastly and digital transformation has a massive role in it. edge CRM has revolutionized Mudraʼs sales process; right from lead creation to sales and through to appraisals. edge CRM has simplified manual processes like lead generation and order processing while adding more efficiency into them. Mudraʼs customer-facing teams are now doing lesser desk work and utilising more of their time in serving customers.
Seamless integration of information through edge CRMʼs Mobile App has enabled relationship managers to provide real-time and customised service to customers. It has also brought in swift decision making and an empowered environment and enables Mudra to afford higher and better customer engagement and value.
More coherent integration of Facebook, LinkedIn, and Google ads with the CRM helps Mudra to directly connect the social media interactions within the eco-system. With these integrations, the customer response time has drastically reduced, powering the sales team to clock a quicker turn-around-time. Besides, the incorporation of website, CTI, and other ongoing integrations with edge CRM are together bringing in a stronger focus on customer satisfaction and retention.