Medium is an American-owned open blogging and content publishing platform favored by SMEs, industry leaders, and journalists, but it is open to anyone. Medium operates on a freemium model with both free and paid user access. Authors on Medium can earn money on well-performing and widely-read content as a result of the fees Medium collects from paid users. Medium tends to produce favorable SEO results as it is an independent platform and provides the opportunity for keywords and creating outbound links (from Medium) to a website (inbound link).