SEO, or Search Engine Optimization, in Canada refers to the practice of optimizing websites to improve their visibility and ranking on search engines like Google, specifically within the Canadian market. This is a form of online marketing.
This involves tailoring strategies to align with Canadian search trends, local language nuances (English and French), and compliance with Canadian digital marketing regulations. It includes keyword research, content optimization, technical SEO, local SEO for Canadian cities, and understanding the Canadian audience's online behavior.