WordPress is a favorite of entrepreneurs. It offers a quick and easy way to get your brand online, and there tons of templates one can purchase. Unlike Kajabi, WordPress can be more complex to work with. Features like membership portals, and email marketing and payment integrations require more work set up.
Working WordPress also means that you may not have direct support for any setup challenges you may have. This often means hiring a developer to solve the problem, something that can be difficult. You'll have to find someone you can trust to get the job done and have a budget to accommodate development costs.
While WordPress is more affordable as a standalone platform, you also need to pay for additional features like a membership portal. This means purchasing plug-ins or paying for them on the monthly plan.
Altogether, Kajabi makes the process of building an online business simpler. There is no need to struggle with any of the creative aspects of building a site or integrating tools to realize your dream. You also spend a simple monthly fee for access to all the tools you need in one place.