Your copy is just like a conversation with the customer. It understands what the customer wants, presents them with a solution, it answers their objections before converting them. The first and foremost thing is understanding the customer, their needs, and their requirements. A good copy will address the question of how to write effective content that converts. By using headings and subheadings in your copy, you make it easier for them to read and scan through. Using short sentences and bullet points also helps. Don’t forget to add a powerful call to action that not only asks visitors to take action but to take it now.