To measure your hotel marketing campaigns, you need to monitor how many people interact with your content, how they respond to it, and how many of those interested leads become customers. To gather information in these key areas, there are a few important KPIs you will want to pay attention to. The number of people who visit your site and their levels of engagement. Know how many people visit your site, if they check out booking information, and how often they book a room. Your occupancy rates, including your average revenue per room and average occupancy rate. Your ratio of bookings through organic search versus third party platforms. Your SEO rankings and organic traffic growth. Your marketing costs for each booking made.