B2B companies are all about showcasing their expertise and proving their worth to potential clients through materials like white papers and case studies. But when it comes to connecting with prospects, they're also not afraid to mix it up with industry events, webinars and trade shows to build those all-important relationships.
Meanwhile, B2C companies are all about capturing the attention and emotions of their target audience. They use visually-appealing and emotional materials such as online ads and social media posts to make a lasting impression on prospects. And when it comes to building brand loyalty, they use influencer marketing, brand ambassadors and interactive experiences to boost engagement.