While both ConvertKit and Mailchimp are email marketing platforms, there are a few differences between them. Target audience: ConvertKit is designed for content creators and bloggers, while Mailchimp is suitable for small businesses and e-commerce stores. Features: ConvertKit focuses more on email automation and segmentation, while Mailchimp offers a wider range of features, such as landing pages, social media ads, and CRM. Ease of use: ConvertKit has a simpler and more intuitive interface, while Mailchimp has a steeper learning curve and more complex interface. Pricing: ConvertKit’s pricing is based on the number of subscribers, while Mailchimp’s pricing is based on the number of contacts, which can lead to a significant difference in pricing. Overall, both platforms are good choices for email marketing, but the choice between them largely depends on your specific needs and the type of business you have.