One of the biggest advantages of online campaigns is how easy they are to analyze and measure. With the right data (and tools), it’s easy to see just how far your advertising budget is taking you and the results your campaign is yielding.
If you enter impressions and total budget in our online CPM calculator, you’ll get your CPM instantly.
By calculating CPM, or the price you pay for 1000 ad impressions, you can decide whether or not the amount you’re paying is cost-effective for your business. Low CPM means that your ad is being displayed to Internet users at a relatively low cost, while a high CPM means that you’re paying more per view.
If you already know the CPM for an ad, and enter it along with the total number of impressions you want into our cost per impressions calculator, you’ll see how much that would cost you.
If you enter CPM along with your total budget, you’ll see the number of impressions you’d be able to have with that budget.
Now that you know the impressions, budget, and CPM of your campaign, you can make more informed decisions about your digital marketing strategy. Calculating your CPM with our CPM calculator also made it fast and easy for your team to get all this data.