Intangible assets are only given a monetary worth when a firm is purchased or sold, and this is the only time this occurs. It is possible that a company's most valuable asset is not its physical location or equipment, but rather its client list and the quality of the connections it has with those customers. Furthermore, the brand is at the core of reputation, both in terms of recruiting new consumers and in terms of maintaining current customers. Brand value is a significant problem since strong brands are valuable assets for any organization. A brand's image or positioning may be improved by investing in it. This can typically provide greater returns than other types of investments, such as purchasing new equipment. This is a critical issue that should not be left to chance or educated guesses. In order to determine the worth of your brand, you need to consult with an accountant who specializes in this subject matter.