It all started in a small bar in Novara: the coffee of friendship. Gaspare Campari bought the bar in 1860 and developed new recipes for a bitter liqueur. In 1862 Gaspare Campari moved to Milan with the company. After years of ups and downs between Turin and Novara, he opened the “Caffè Campari”, first under the “Coperto dei Figini” (now the right side of the cathedral square), then in the Galleria Vittorio Emanuele, which was newly inaugurated in 1867.
Gaspare Campari makes his own bitter liqueur and prepares it in a small distillery under his coffee. The caffè closed in 1920 and the family concentrated on the production of liqueur. Today you can still try a real Campari in the bar Camparino in Galleria Vittorio Emanuele II in Milan.