Blogs and press releases are two entirely different content marketing techniques and have different purposes. Though both of them can help play their role in strengthening your link profile, you should handle them differently. It is good to produce blogs regularly, but press releases are only created when you have to make an important announcement and want to deliver a message to audiences. For instance, if you have launched a new website, achieved an important business goal, or are going for a new partnership, a press release is a must.