The first step to starting SEO is to choose the right keywords. You need to determine what words potential customers use when they search for your product or service online. If you are new to SEO, you probably don't have a good idea of what keywords or keyphrases you should be targeting. There are many ways to find your keywords and keyphrases, but one of the easiest ways is to use Google's Keyword Planner. This free tool allows you to enter a keyword or keyphrase and see how many searches it gets each month. You can also see what other terms people are using when they search for that same keyword. Once you have identified some high-volume keywords, it's time to start creating content around those topics. Content creation is arguably the most important component of SEO because it helps build your site's credibility and authority in Google's eyes. Then, you need to optimize your web pages with those keywords in mind. This means using them naturally in your content and making sure that each page has a different set of keywords so that Google can find them easily.