In fact, accelerated registration does not bring any direct added value when you want to sell through bol.com. That may sound a little strange, as via an accelerated registration procedure – with an additional fee – you can obtain your registration number immediately, which you need in order to sell your branded goods on bol.com. However, your trademark does not yet have the ‘registered trademark’ status. The whole registration procedure still has to be applied to your trademark (read more here about the registration procedure). There are also a risks attached to that.
More about the risks
During the registration procedure with BOIP, it is possible that we have to refuse your trademark application, or that someone lodges an objection (files an opposition) against to your trademark. If this is the case, you will no longer have a registered trademark and you will lose your application fee.
Take your time
With a normal BOIP registration procedure, it takes approximately 3 months before your trademark is registered and you receive a registration number. It is advisable to wait until the end of this process, to avoid any risk, before you register your brand with bol.com.