You bet. While the templates give you tons of guidance on how to write and structure your copy so it’s optimized for connection and conversions, everything is optional and fully customizable.  You can think of these templates as guidelines, not guardrails. Feel free to get creative, change a word (or ten), and infuse the copy with your humor, references, and “isms”. In fact, using a template helps you get the strategy and flow down quickly, so you can go back and sprinkle in tons of personality after the fact.