Google always wants to present the user with the most appropriate results for his search query. Content is therefore an important ranking factor! Among other things, the Googlebot evaluates the amount of content, the structure and the type of content on the website. In order to appear as high as possible in the organic search results, you should make sure that you address your target group precisely with the right keywords when creating the content. Use enough synonyms to avoid keyword stuffing. actor in content marketing is the length of time users spend on your website. The longer a user stays on your site and the more he actively interacts with the content provided, the more positively Google will note this.