It would be incorrect to concentrate only on the mid-funnel. Although it is the mid-funnel, which most marketers are missing out on, it is equally important to focus on the top & bottom of the funnel. The full-funnel strategy works if all three funnel stages have the required concentration. CustomerLabs has a unique strategy of splitting the budget in the ratio 60:30:10. Based on the Client’s industry we also alter the ratio to meet their demand. Our strategies are successful till now with promising results for all our clients.