Alkemis Paint has been awarded Cradle to Cradle Certification by the Cradle to Cradle Products Innovation Institute, and is one of the only paints in the U.S. to have received this distinction. Cradle to Cradle Certified is the world’s most advanced, global, science-based standard for designing and making products today that enable a healthy, equitable and sustainable tomorrow... a pathway for setting sustainability ambitions and transforming circular economy commitments into action. Unlike other certifications, which tend to focus on a singular measure of sustainability, Cradle to Cradle Certified assesses all aspects of product design and manufacturing by evaluating a product’s performance across five categories: Material Health Product Circularity Clean Air and Climate Protection Social Fairness Water and Soil Stewardship.