It‣s important to measure the right metrics in order to understand what‣s working and what isn‣t. Common metrics include website visits, page views, bounce rate, click-through rate (CTR), cost per acquisition (CPA), conversion rate (CR) or lead-to-conversion ratio (LCR). Tracking these numbers will give you a better understanding of where your leads are coming from and how effective each channel is at converting them into customers.