People on forums want high-quality replies and in-depth engagement. Thus, members of most online communities won’t be happy if you blatantly push your organization’s goods and services. Instead of spamming links or aggressively marketing your company, you should engage with forum threads in ways that are valuable to other users.
Moreover, you should participate in forums that focus on your organization’s niche. For example, if your company produces hiking gear, then you may want to spend time on forums that focus on hiking, camping, and similar topics. While it’s fine to include relevant links to your company’s pages in around 10% of your posts or responses, you should mostly focus on earnestly engaging with other users. This will give users a better impression of your brand, and they’ll be more likely to visit your company’s pages.