User experience (UX) refers to all interactions a person has with a brand, both online and offline. UX includes online actions, such as visiting a company's website, opening an email, and following a brand on social media. UX also includes offline activities, such as visiting a store or speaking to customer support on the phone. UX design is the process of creating a smooth experience across all points and focuses on making it easy and enjoyable for a user to interact with a brand. User interface (UI) describes the appearance of any digital screen (interface) that users interact with. UI includes the visual elements on a page (color, typography, spacing, and images) and also consists of the features that users can interact with on a page (buttons, page menu, icons, and more). UI design is the process of creating interfaces that are easy to navigate. It focuses on making it easy for users to find the information they need and achieve their goal on a page.