Using consumer activation campaigns as part of store promotions can help you boost sales, gain trust, and enhance your reputation in the market. Here are a few steps you should follow when creating a store activation plan:
Fix your goal – You need to decide what the aim of the campaign is and what it is that you want to promote through store execution.
Prepare a budget – It is important to decide the investment you want to put in for the campaign. Without it, you just might end up losing more than what you gain.
Know and Reach out to Your Target Audience – Plan who you want to target with the campaign and find the most effective way to reach out and inform them.