Video is a more engaging format, up to 10 times more memorable than text or pictures. 73% of marketers say video has a positive impact on the ROI. Employer branding is no exception:  93% of applicants have already watched an employer branding video in order to learn more about a company; 68% of managers believe that employees are the most reliable to talk about their jobs; 75% of managers watch work-related videos at least once a week; 85% of HR managers think that video offers a good ROI.