Striving to stand out is not always the best way forward. Not every client has an unlimited budget. At Outpace, we may take a more creative approach by rerouting aspects of your marketing through keywords that are less hotly contested but still widely searched. Long-tail keywords, for instance, may present more winnable ground. Our goal is to help you uncover new audiences, or streamline processes for existing audiences that you are losing at key points in the customer journey. And knowing the competition is one of the primary ways we can make determinations about strategy.