There are multiple factors that enable the illegal puppy trade, so FOUR PAWS takes a multilateral approach in our campaigning.  Education and Awareness Raising: FOUR PAWS has been providing evidence of the cruelty and criminality at the heart of the illegal puppy trade for over 15 years. We run cross-border investigations, use open-source intelligence, and work with police and customs authorities. We conduct in-depth research, supported by our team of scientific experts, and run effective public awareness campaigns.   Improving legislation: Working at both national and EU levels, including with allied NGOs, FOUR PAWS is calling on legislators to end the illegal puppy trade through mandating the FOUR PAWS Model Solution. This includes:  Mandatory, harmonised, identification and registration (I&R) across the EU with verified, reliable data Database interconnectivity Allowing only registered pets to be advertised online by their registered, and verified, keeper Industry Engagement: Traceability of dogs and the people involved in their breeding and sale is key to ending the illegal puppy trade. No illegal puppy trader wants to be traceable to authorities, so FOUR PAWS has developed a solution that would make it a requirement to provide identifying data before being allowed to advertise a puppy online. We believe that reliable pet and owner registration is the key to ending the illegal online puppy trade. This, in addition to registering all breeders and sellers of puppies, will help to greatly increase traceability. FOUR PAWS has partnered with EUROPETNET to develop a system that classified ad sites can use to verify the identity and details of anyone wishing to advertise a puppy, along with the details of the animal being sold. We work closely with pioneer classified ad sites, I&R databases, veterinarians, and other caring stakeholders to jointly end the illegal online puppy trade.   Find out more about the FOUR PAWS Model Solution for full traceability across the EU online puppy trade.