Social media are websites, tools and apps that allow people and brands to connect with one-another, share content, and network.
There are a number of social media platforms out there, but the most popular include Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, and Snapchat. Facebook alone has over 2.6 billion users around the world (roughly a third of the world’s population), while Instagram has almost a billion monthly active users and LinkedIn has over 706,000 professionals using the platform. On the video front, people around the world stream a billion hours of YouTube videos per day.