Google modifies its search algorithms almost daily and releases a ‘Core Update’ monthly. It is for this reason that we keep up to date on the changes and test regularly. Scientific testing and measuring the efficacy of a variety of search factors is a vital part of any search strategy as it enables you to track what changes actually affect the order on the search engine ranking pages. Our software measures and tracks over 2000 potential ranking signal areas giving us important insights into the relative importance of a myriad of signals. All our SEO strategies and tactics are under constant review and our team of specialists are able to implement strategies very quickly meaning that our clients aren’t left behind or negatively affected by algorithm updates.