According to experts, there are several social media influencers 2020 trends. These trends are based on factors like the social media influencers’ impact. Among them are:
- The increasing globalization of social media influencers and brands.
- The growing relevancy of long-form content promoting the authenticity and empathic connection of the influencers to their followers.
- The better engagement and loyal following established by micro-influencers with their audience as compared to macro-influencers.
- The growing preference of companies to hire influencers due to the social media influencers’ impact on their brands.
- The continuous growth of the value of influencer platforms because of their effectiveness in digital marketing.