Group text and mass text, often confused with each other, are two different messaging approaches that serve different purposes.
Group Texting allows you to send messages to a defined group of contacts and have two-way conversations with them. It’s great for interactive communication like customer support, team collaboration, or targeted marketing campaigns where you need to engage in back-and-forth messaging.
Mass texting, also called bulk texting or SMS blasting, is the process of sending one-way broadcast messages to a large audience simultaneously. It’s designed for announcements, promotional offers, event reminders, and any communication where recipients don’t need to respond individually.
If you need an interactive dialogue, want to build relationships, or send targeted campaigns – choose group texting. Mass texting is the better option if you just need to broadcast general information without responses.
So, to pick the right messaging approach, consider your specific communication needs, audience size, and desired engagement.