SEO, or Search Engine Optimization, is the process of increasing the number of visitors that come to a website by improving the website’s rankings on SERPS, search engine results pages. Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results. The natural search results are the groupings of search results that a search engine provides to its users, in which the search engine’s computers thoroughly analyze the relevance and importance of web pages to display a subset of the web pages that it considers to be the most relevant. In addition to organic search results, a search engine might also provide its users with paid search results, which are usually listed at the top and right-hand side of the page. SEO is an acronym for Search Engine Optimization and it is a set of techniques aimed at improving the visibility of a website in a search engine’s results, usually the Internet’s search engine, the Google search engine. The search engine may penalize websites for poor search result placement. This process is called search engine optimization and has gained wide popularity in recent years.