Blogs and Videos
Use your blogs and video content to tell your brand story while showing your ability to supply the quality products and services that your customers are looking for. Introduce yourself to your target prospects, so they will trust you enough to make purchases.
With the right keyword strategy and inbound marketing tactics, blogs and video content effectively increase organic traffic to your website.
White Paper and Case Studies
Another example is through white papers and case studies. These pieces of content are created to address frequently asked questions about your products or your specific niche in the manufacturing industry.
Valuable resources such as these help prospective customers who are still researching or curious about your products and services.