The first difference you’ll probably notice is the shape. Rather than the traditional 120-degree shape socks usually take, Paire uses a unique 90-degree design instead, a shape much more similar to your own feet and ankles. Apparently this is the way socks used to be made and Paire says this increases the comfort and support of the socks and prevents them from slipping off!What you might not instantly notice, is the world-first material that the socks are made of, an antimicrobial yarn designed specifically by Paire called CoolBlend, which combines wool and cotton into a single strand. Combining the two usually incompatible fibres took over 100 attempts, but now this new fabric has the best of both worlds, with the bacteria disinfecting (i.e no bad smells) and temperature control features of wool, combined with the sweat absorption of cotton. That makes Paire socks durable and comfy in all seasons.Those are the major differences, but you might also notice;Hand-sewn seamless toes Subtle arch supportExtra cushioning on the heels and soleLightly elasticised cuff