Sales and business development have the same goal, which is to generate more income for the business. However, they have different approaches in doing so.
While a sales team is working on ensuring that the business is thriving by making phone calls to prospective clients, answering client enquiries, contract negotiations, and all processes to close a deal, a business development team’s focus is on the long-term growth of the company.
This team is centred on opening new opportunities for the business and looking for additional venues where the products or services can be offered.