The cost of marketing a handyman local business can vary greatly depending on a number of factors, including the size and scope of the business, the target market, the chosen marketing channels, and the overall marketing budget. Generally speaking, businesses should allocate between 2-5% of their overall revenue towards marketing expenses. So, for a business that brings in $100,000 per year, marketing costs should range between $2,000 and $5,000 per year.