The GS1 SmartSearch provides a way to generate structured data about a product and relate this data in a way that produces better visibility in SERPs. This product data can then be used by search engines and smartphone apps to provide a richer experience to the consumer. Our goal in making your website more efficient is to boost your sales by: 1. Improving the relevancy of search results. 2. Improving the details and product information displayed in search engine results.