If just one social media option must be chosen as the “best” for artists, it’s got to be Instagram. One of the most popular apps in the world, Instagram claims billions of users, and many of them follow the artists they love. Instagram allows users to post photos and videos of all kinds, including clips of music videos, photos from a concert, images of merchandise, CD covers, and so much more. It does require people to understand how it works in order to succeed, but for those who aren’t interested in learning, they can still easily have a presence and share whatever they like and move on.
Instagram isn’t specifically a music-focused app, but music is all over it. Some of the most followed accounts are artists, and it’s common for users to include snippets of hit songs in their Instagram story, which the company makes simple and easy.
Artists can also choose to open a certain type of profile that allows them to sell things on their page, such as t-shirts, CDs, and more. It’s also easy to link out to another website, where fans can get info on everything from tour dates to new releases.
Instagram might not necessarily allow for music streaming, but it can be beneficial in so many other ways for musicians. That fact, when paired with its immense popularity, makes it the best social media platform for artists.