New for 2023, Prime Experiences will offer Prime members in the UK the chance to buy "limited-edition, once-in-a-lifetime" experiences during the sales event.
Currently, Amazon has confirmed just one – a trip to the set of Neighbours in Australia. “One lucky Prime member will have the opportunity to take a trip to Erinsborough with a friend, meet their new Neighbours and stroll through world-famous sets as seen on TV. The full list of Prime Experiences and famous faces taking part will be announced in the run-up to Prime Day. Each experience will be paired with a great value Prime Day product and available as a limited, one-off purchase during Prime Day,” says Amazon.