Ads, or advertising, works by promoting a product or service through various channels such as social media, search engines, and websites. The goal of ads is to reach a specific audience and convince them to take action, whether that be making a purchase, signing up for a service, or simply visiting a website. To achieve this, ads use a variety of tactics such as targeting specific demographics, using engaging visuals and copy, and offering incentives or promotions. The success of ads is measured through metrics such as click-through rates, conversion rates, and return on investment. By understanding the target audience and crafting compelling ads, businesses can effectively promote their offerings and drive traffic and sales to their website.