'Pageviews' is a term normally associated to how many times a particular web page is visited and read. If a site has 2,000 news stories then the number of weekly or monthly page views might look impressive at 00's of '000's each month. Although individual pages might only get 20 views each month & even then, a view could be someone looking at something for 20 seconds rather than reading the whole article. So a more valuable measure would be 'Pageviews' and 'Average Time on Page'