The California Privacy Rights Act 2020 (CPRA) is a California privacy law first passed by voters on November 3, 2020. It expands upon the California Consumer Privacy Act (CCPA) of 2018, which lays the groundwork for consumer privacy regulations in the state. The California Personal Data Protection Act will enter into force on January 1, 2023 and will apply to personal information collected after January 1, 2022. That’s important to note, because it means that data collected today can be held to the standards passed in the finalized CPRA.