Data-driven marketing can be used for everything from small use cases, like optimizing email deliverability or engagement to larger use cases, analyzing complex consumer data, tracking complex ad and funnel performance, and more effectively reaching your target market.  It can also be used for answering those “what if…” questions that are not quantifiable. You may wonder what would happen if you work less hours in a week in order to help give you more time off. You may wonder what adding more 1:1 access to your group coaching container would do for clients. Neither of those things have numbers we can assign to them, but are still valid and important experiments for you.