Vegans are very passionate about their lifestyle most of the time. They are aware of something really awful that is happening each day, hour, minute, and second of the day — and they do their utmost not to contribute to this harm. One powerful thing any vegan can do apart from not purchasing animal products themselves is to help other people go vegan, too! And since most of us, vegan or not, care about animals, we already kind of agree with the main principle behind veganism.