We only use couverture chocolate, which means there are no vegetable fats in the chocolate. Many brands sold in the supermarket will substitute vegetable fats instead of cocoa butter to make higher profits or offer a cheaper price. They may also use less cocoa and more sugar in them. There are other big differences between quality chocolates and cheaper ones and these include processing time, fermentation and roasting time, and grinding times. In short, cheaper chocolates usually means a grittier sweeter chocolate with less cocoa taste.
Additionally, our chocolates are handcrafted in Australia, not machine made in another country. We pride ourselves on keeping Australians employed and paying fair wages for that work.