The Kimberley Process Certification Scheme (KPCS) was established in 2003 by the United Nations General Assembly as a way to stop conflict diamonds. However, too many grey areas and loopholes have madethe KPCS work better as a marketing scheme to sell more earth-mined diamonds than it ever has to stop conflict diamonds.The main issue with the Kimberley Process is the definition of a conflict diamond is too narrow. Per the KPCS, the conflict diamond is a “Rough diamond mined in an area controlled by insurgent forces whose sale is used to finance anti-government military action and to fund a war.”This current definition of a “conflict diamond” does not include the humanitarian impact or the negative environmental consequences of traditional diamond mining. This means a child still could have mined this diamond,or someone could have been enslaved or tortured to mine this diamond, which is now marketed to the consumer as "conflict-free" simply because it didn't directly fund anti-government action like war.Our founder and CEO has been an activist against the Kimberley Process since 2005, and we will continue to educate consumers.