Yes, it is possible to track someone who visits your website. This can be done through the use of tracking technologies such as cookies, web analytics tools and other methods. Cookies are bits of data which can be kept on a user's device when they visit an online site. Web analytics tools allow you to measure visitor activity on your site and identify trends in their behavior. Other methods include using IP addresses or browser fingerprints to identify unique visitors. By leveraging the power of different tracking technologies, businesses can acquire important knowledge regarding how their clients interact with their sites and gain a deeper understanding of what encourages conversions and boosts sales.