We will use, store or otherwise process any of your Personal Data in accordance with the terms of this Policy, including but not limited to, your name, postal address (for billing and delivery), e-mail address, telephone number, IP address, location data and any other Personal Data collected on registration with the Website, on placing an order and through surveys to the extent reasonably necessary to provide the products and services that are available through our Website to you by us. Credit or debit card details are held via the Shopify ‘token’ system and are not visible to us. 3.2 When we collect Personal Data through forms, including but not limited to electronic forms, we will indicate the mandatory fields via asterisks. Failure to provide the data marked with an asterisk could prevent you from accessing a service of ours. 3.3 We will take reasonable steps to ensure the Personal Data that we store is accurate, complete and up-to-date. 3.4 We will only process your Personal Data, in accordance with applicable law, for the following purposes: 3.4.1 creating and maintaining your customer account, if you become our registered customer; 3.4.2 to carry out our contract with you, if you are a customer; 3.4.3 offering our goods and services to you in a personalised way, for example, we may provide suggestions based on your previous searches to enable you to identify suitable goods or services quicker. This may also include, where legally permitted, processing data related to your location; 3.4.4 handling and fulfilling your orders and dealing with your inquiries, if you request goods or services from us; 3.4.5 processing your payment, if you purchase any of our goods or services; 3.4.6 enabling our suppliers and service providers to carry out certain functions on our behalf, including payment processing, verification, technical, logistical or other functions, as may be required, in order to fulfil your orders; 3.4.7 resolving any returns, refunds or disputes, if you lawfully exercise your rights or if you wish to dispute any part of our offering; 3.4.8 carrying out market research campaigns and sending you personalised marketing communications, where you have agreed that we may do so, in order to keep you informed of our products, which we consider may be of interest to you; 3.4.9 sending personalised advertising to your devices; delivering ads based on your interests ascertained from your past searches, visits of subpages and purchases on our websites, and other data obtained through the use of cookies placed on your devices (please see our cookie statement at paragraph 9 below). 3.4.10 ensuring the security of your account and our business, preventing or detecting fraud or abuses of our website, for example, by requesting verification information in order to reset your account password; 3.4.11 developing and improving our products and services, for example, by reviewing visits to our Website and its various subpages and demand for specific goods or services; 3.4.12 for our own administrative purposes, including training our staff, conducting internal audits or transferring assets as part of a sale, purchase or investment in the business; and 3.4.13 to comply with applicable law, for example, in response to a request from a court or regulatory body, where such request is made in accordance with the law. 3.5 To process your Personal Data lawfully we need to rely on one or more valid legal grounds. The grounds we may rely upon include: 3.5.1 your consent to particular processing activities. For example, where you have consented to us using your information for marketing purposes; 3.5.2 our legitimate interests as a business (except where your interests or fundamental rights override these). For example, it is within our legitimate interests to use your Personal Data to prevent or detect fraud or abuses of our Website; 3.5.3 our compliance with a legal obligation to which we are subject. For example, we have a duty to investigate and respond to complaints made against us and may need to process your Personal Data as part of such investigation; or 3.5.4 if you are a customer, because processing your Personal Data is necessary for the performance of a contract.