Formulating our products is not something that happens by accident, by intuition, or by Pinterest recipe.There is real scientific expertise that goes into creating safe, effective, and stable skin and hair care. And that's where cosmetic chemistry comes in.Our Founder + Formulator, Gabi, spent years teaching herself the science behind formulating personal care products using only EWG safest rated ingredients.These formulas come from 7+ years of expertise and experience with cosmetic chemistry, so you know you're getting the real deal from someone who has devoted time, energy, and true passion for the science behind beauty products.