The person selling the torch would often use the metaphor of darkness to attract his customers. He would talk in theatrical and dramatic gestures and say that in the present times, everywhere one looks around there is only darkness to be seen. In the night, even a glance at our own hands is impossible. While walking on the streets people get lost and might step on thorns that might lead to excessive bleeding. Even at night while sleeping, when someone needs to use the washroom, there is darkness, and in this darkness, they might step on a snake that might bite them leading to their death. All these exaggerated suggestions would frighten the common people gathered around him and in this way they would buy his torch.