Yes. And no. It really depends on the strategy. If you’re looking at dental postcards or dental PPC strategies like Google Ads or Facebook Ads, then yes, you need an offer. Free consultations just aren’t going to cut it. Trust us, we’ve agreed to try them and they nearly always flop. But if we’re talking about a dental website or dental SEO, then no. An offer isn’t necessary as long as you have a great call to action and you’ve differentiated your practice from the competition. If you’re looking for ideas on highly effective offers, give us a ring and we’ll be happy to share.