We live in an amazing place, but that doesn’t mean anyone is automatically inclined to visit. In a wide world of wonderful destinations, attracting travelers is a big business. Visit Anchorage has to inspire people to travel, make travelers aware of what the destination offers, explain how we’re in reach, and make the case for why it’s worth adding more time once they do decide to visit. Tourism is a crowded, competitive marketplace. Without a coordinated, collective approach to marketing, other places would happily lure our visitors away.