Great question!
First, it’s important to point out that DA & Traffic are not mutually exclusive. The vast majority of sites that we sell based on DA have good traffic, and the vast majority of sites that we sell based on traffic also have good DA.
Traditionally, the SEO industry and our buyers have preferred higher Domain Authority sites, which pass link juice and encourage higher rankings. Normally, a site with high DA also has good traffic, and vice versa.
Recently our customers have been asking for sites that have guaranteed traffic. The thought that if the site is getting traffic from Google, then Google sees it as an authority.
We decided to give our customers the flexibility to pick their links based on DA or website traffic so you can try new SEO tactics & stay at the forefront of the SEO industry.
At the end of the day, all of the sites that we find to accept your guest posts will be high-quality, so selecting either DA or Traffic will give you a great link. It simply comes down to your personal preference and your preferred way of measuring a linking site’s quality.