It's a little bit of both, but technically brown. It's a reddish-brown. The red tones in it lean orange. You can go more red or more brown depending on what you prefer. If you've always wanted to be a redhead, go redder but incorporate some brown in the shade for more comfort. You can go in that direction if you'd rather have brown hair but love a reddish tint. There's a range of cinnamon shades.