The Happy Pear's growth strategy revolves around two key pillars: expanding our sales markets and increasing our international  awareness and delivery of our app. With the investment, a significant portion will be allocated towards enlarging our sales markets. Our aim is to enhance our market share in Europe by entering new territories, particularly the UK. This will involve investing in suitable production equipment in our production facility to enable scaling, working with the ideal distributor and an experienced sales and marketing agency to enable a successful launch and to gain strong traction in the market.  Additionally, we intend to roll out a small number of country/regional Licensees for our foodservice café outlets in the UK and to develop a stronger in-house Brand Management Team that oversees the international roll out of the brand and provides daily support to all our licensees. Additionally, we plan to invest in marketing and advertising campaigns to increase our international brand awareness and engage with a broader consumer base around our app. Furthermore, we will allocate resources to product development, research, and innovation to continuously improve and diversify our offerings, ensuring long-term growth and customer satisfaction.