Facebook offers the easiest and best access to your specific target audience.
Social media platforms like Facebook allow law firms to connect with their clients Lawyers form business relationships with their prospective clients, colleagues, and others who may be able to help them achieve success. Most attorneys rely heavily on referrals from existing clients for a large portion of their practice and the social nature of the profession translates quite nicely onto social networks like Facebook and Twitter.
Social media advertising excels at driving people to service-based businesses like law firms, making them an incredibly valuable tool. The platform draws one of the world’s largest and most diverse user bases; it also drives activity on the website itself, with nearly 1.5 billion active users per day. Many of Facebook’s regular users will also use it as a source to find businesses to augment or even replace a search engine. If you do not advertise on Facebook, you run the risk of missing out on a large number of potential clients. Having a presence on Facebook establishes a possible first touchpoint for your business that can pay dividends to your development and promotional process.
Users who find you through Google or other sites will still be more likely to work with firms they can find and vet on social media. Lawyers aren’t a widely trusted group in the eyes of the general public, and social media accounts can help you build a certain amount of credibility with your community.
In addition to all of the above, maintaining a basic Facebook page allows you to:
Build trust through social engagement and outreach
Demonstrate expertise through live-chat
Post ads to Facebook and Instagram
These reasons should be enough to get you interested in Facebook as a point of outreach. We will expand on them in the rest of the article below.