If you’re a business owner with an eCommerce store, there’s no doubt that optimizing your product images for search engine optimization (SEO) is an important aspect of your digital marketing strategy. Thankfully, it’s not as hard as it might seem. With the right tips and tricks, you can easily ensure that your product images are primed for the best possible performance in search engine results pages. First of all, the image file name should be descriptive, but not crammed with irrelevant keywords. You want people to be able to recognize the product easily, so the best option is to combine the category, product type or name, and other unique identifiers. If you’d like to get a little bit more technical, you can also include the ALT text and any other relevant HTML attributes. When it comes to the actual image resolution, always shoot for quality over quantity. While larger images require more loading time, they also provide a much richer viewing experience for your visitors. Additionally, higher quality images are much more likely to perform well in search engine results. Lastly, including captions with your product images may be helpful from an SEO perspective. Not only do captions show up in search engine results, but they also provide more information about the product for potential customers. Both qualitative and quantitative descriptions are useful as long as they are relevant to the product.