Digital marketing is a broad term that encompasses various online marketing strategies and techniques used by businesses to promote their products or services on digital platforms. This includes search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), content marketing, and more.
Digital marketing can help businesses reach their target audience more effectively and efficiently by leveraging the power of the internet. It can help businesses to increase their online visibility, attract more traffic to their website, generate leads, and ultimately drive more sales.
By utilizing digital marketing techniques, businesses can also gather valuable data and insights about their audience's behavior, preferences, and interests. This information can be used to optimize marketing campaigns, improve customer engagement, and make more informed business decisions.