The main objective of SEO is to generate traffic/visits to a website from search engines (Google, Bing, Yahoo, etc.) by positioning keywords in search results. The better positions the keywords of a project have, the more organic traffic you will get. IMPORTANT: more visits = more business. That is why it is vitally important to monitor the positioning of the keywords of a project. This allows us to know the trend of the project, to understand if the SEO strategy and tactics are working, or if a filter or penalty has been applied. In addition, for local businesses, being able to see the actual rankings by city or province is extremely important.