SEO as a practice is constantly evolving. For example, many years ago to achieve a high ranking you’d undertake what was known as keyword stuffing throughout your website. Nowadays though, if you do that Google recognizes it and penalizes your whole site, dropping it into obscurity.
Indeed, search engines have become much more sophisticated in the way they do things, emphasizing a requirement for high-quality, unique content that, while incorporating keywords, is written to be read by actual humans.
Google refers to this as the E-A-T ranking factor, which stands for Expertise, Authoritativeness and Trustworthiness. That is, through the creation of quality content that has users browsing your site for longer and offers answers to their questions, the algorithms of search engines will end up loving your site and ranking you higher.
And although quality is generally subjective, there are a number of different ways that we make sure the creation of your content is head and shoulders above your competitors. An all-encompassing strategy will have a focus on user inter in order to attract the most appropriate audience to your site at the right time, increasing organic traffic.
High-quality SEO also means your web design provides fantastic user experience (UX), is nice and fast to load and easy to navigate, and top SEO specialists will use a multi-pronged approach to ensure the best possible outcomes.