There are mainly two types of SEO
On-Page SEO
Off-Page SEO
Define On-Page SEO
On-page SEO means optimizing webpages; it’s content and elements and to align them as per Google’s guidelines. However, it is an ongoing process. According to SEO experts, keyword research is part of on-page SEO.
Although keywords are essential for search engine optimization, still it’s a small part of a more critical process.
Define Off-Page SEO
Well, off-page SEO deals with activities performed outside a webpage—for instance, link building (backlinks).
Backlinks signify authority. The quality of backlinks majorly determines the position in the SERPs. If the incoming links are from a high authority domain with the keywords as anchor text, the page will rank higher.
On the contrary, bad quality links can or paid backlinks can negatively impact the ranking. Even links from article directories, link farms or link exchange may prove to be harmful, or at least they may not provide any benefits.