It’s convenient to track your cycle,  the work-life balance becomes easier, and these appsbreak old grumpy stereotypes.
For years, women’s wellbeing was defined by how fit or skinny she was. Not to mention the horror and shame menstruation seemed to be to the rest of the population (no offense, gents).
Such applications help break the pattern of “dieting for life” and change it to “eating healthy for a better quality of life”. And period-tracking on your phone has become a much more convenient option than keeping a paper calendar in your purse and tracking start and end days.