Email marketing is a digital marketing strategy used to promote products or services through email communications with potential and existing customers. Email marketing can be used to build relationships with customers, create customer loyalty, increase sales and conversions, and drive website traffic.
There are four main types of email marketing:
1. Prospecting emails are sent to customers who don't buy from you yet. They exist to introduce a new lead to your product or service.
2. Engagement emails are sent to customers who have already bought from you. They exist to keep the relationship between customer and company going, as well as encourage further purchases or actions, such as leaving reviews.
3. Announcement emails are sent when you have something big happening, like a sale or a new product launch.
4. Reactivation emails are sent to lapsed customers in an attempt to win them back over again