This may sound silly, but we have clients who say it works: Tell callers about your website as part of your voicemail recording: “Hi! This is Richard. To skip this recording and leave a message now press #. “While I am unable to take your call, please take a look at our website that features creative ways to give to (organization name); It’s fun and informative. You may even recognize some of your peers who are profiled online! The web address is …”