Unlike most online dating websites that provide features for people to look for matching partners, the services on the BookOfMatches app are free. All users can use various means of communication, including audio and video chatting, private messages, and forums, absolutely free of charge from the minute they register an account. Nevertheless, because the website is free, there are many advertisements and banners that appear randomly on the screen. And the design of the website is too simple and might not be attractive to the experienced customers who used to more minimalistic and attractive designs. The quality of the customer support also should not be disregarded. Users should pay more attention to other users when starting communication.