Corporate videos are typically distributed on internal platforms like the company’s intranet, internal email systems, or private video portals. In some cases, they may also be presented at company meetings, shareholder events, or industry conferences.
Since these videos are meant for a targeted audience, their distribution is often restricted to specific stakeholders who need the information. The controlled distribution ensures that the content reaches only those for whom it is intended, and helps maintain confidentiality in sensitive matters.
Commercial videos, on the other hand, are distributed across a wide range of public platforms. These include social media channels like YouTube, Instagram, Facebook, and TikTok, as well as more traditional platforms like television and online streaming services.
The goal is to achieve as much visibility as possible, reaching both current and potential customers. Commercial videos are often integrated into broader marketing campaigns to ensure they align with the company’s promotional strategies, enhancing the brand’s reach and appeal.