TikTok content varies and when you start creating a TikTok strategy, you’ll want to make sure that you’re evaluating all parts of your business and determining the type of content that will get you the most leverage. To do this, you’ll want to explore TikTok and see if your key demographic fits this particular mode of social media.
TikTok is all about making short videos that are designed to deliver a burst of bite-sized information, so knowing the type of content that’s on the platform can help you determine what your content creation goals need to be in order to get the most out of your marketing strategies.