When purchasing data from multiple data providers using Audiences, accurate impression attribution is important. Audiences supports multiple contract types and manages impression attribution per data contract.
Data contracts differ in rate type, with several different payment agreements. The attribution process in Audiences supports many different contract types and assigns credit for each impression to the appropriate data provider by contract.
Data Contract Rate Types
Each advertiser can have multiple data contracts with many providers set up in Audiences. Some of the properties for these data contracts include which data provider the contract belongs to and the rate types. The following table lists all possible rate types that can be used in a contract between advertisers and data providers, and how attribution works for each type.