As wheel building specialists, we believe that the wheel build process and quality should match the quality of the parts. Unfortnently most shops cut corners, lack the experince or tools and don't stress relieve the wheels properly. Our handbuilt wheels are more durable, stay true longer, require less maintenance and don't lose tension due to our rigorous de-stressing process. A great wheel is a work of art, balancing strength and functionality. Perfection takes time.