Most of our customers are people suffering from CNH, or pressure sores on the ear. Some people, as they age, move around less and less in their sleep. If you have an ear pressure sore, you're probably one of those people who sleeps for a long time in one position, putting prolonged pressure on the ear. You're less likely to move off of the hole because NOT moving in your sleep is likely what led to the pressure sore. If you lie on the hole and experience relief, but then move off of the hole and experience pain, you will train yourself to stay in that comfortable spot. For customers who buy the SleepEasy CNH Pillow but don't suffer from CNH – people with an infected ear piercing, for example – you likely will not stay positioned over the hole in your sleep. You can use the CNH Pillow to comfortably fall asleep without ear pain; if you move while sleeping and experience pain that wakes you up, you can simply move back to the desired position.