Google demands its users to meet a few requirements for creating a Shopping campaign and putting up Shopping Ads. These requirements are discussed below.
Google Account – Before getting started with the Shopping Ads, the user must create and set up accounts in the Google Merchant Center and Google Ads, then link the two for the Ads to work properly.
Product Data – Google posts ads that qualify their level of simplicity and data quality. For this, users have to send relevant information, and up to date product data to Google Merchant Center at least once in a 30 days duration. Google verifies the quality of the data that is fed into their servers and ensures that their standards are met, to provide the best shopping experience.
Google Policies – Google Shopping Ads users need to make sure that their business, product page, the type of products, and promotion methods meet the requirements of Google Policies before getting started with advertising. (Note: Google Shopping Policies differ from google Ads Policies, make sure to read these carefully.)