First things first, your signup form should be easy to find, and easier to complete. Follow these steps to super-charge your signup rate:
Keep it brief
Bombarding members with unnecessary questions only gets them further from that sweet signup button. So just ask for what you really need, and collect the rest on their induction day.
Share your form far and wide
Share the link all over your social media accounts, embed it into your website or in a mass email. Remember—the further it travels, the more signups you’re likely to get.
Incentivize signups
If you want to attract more members, you might want to offer an incentive or two. You could dish out discounts to employees from local businesses. Or even set up a referral scheme, where current gym members get a free month when they bring a friend.