Cryptocurrency represents the first truly new asset class in decades. And yet it's already minted more than 100,000 millionaires - creating more than $3 trillion in new wealth in just 10 years. We're in the early innings here, and we think the moneymaking and growth potential of digital assets is somassive that we've made it our mission to get everyone on board. Every. One. We want to see 100% of Americans own and use cryptocurrency by 2030. We're talking about true "hyperadoption," when crypto will be the primary means of transaction everywhere for everything from a can of soda to a house. We want to see our membership claim their fair share of the extreme wealth generated by cryptocurrencies but also by crypto stocks and other digital assets.