After our initial call and access to your Google Ads account, we will undertake research both manually, and utilising software to analyse your Google Ads performance and opportunities. Here’s how the process looks: → Get in touch. → We will take your Google Ads client ID number to add to our Google Ads MCC (our agency account). You will then need to verify this.  → Discuss/determine your business and Google Ads goals. → Review and report on current and historical performance. → Check account organisation and structure. → Look at the metrics that matter.  → Review your competitor Google Ads activity. → Find new opportunities. → Produce a full audit report. → Arrange an audit findings call. From here, we hand over our findings for you to implement. Of course we would also be happy to discuss how we could help to implement any necessary changes if you wish.