There are really two main things you can apply your own ‘sweat equity’ to get higher rankings any time you’d like.
One is to create content and answer common questions people have about your business and industry. Ideally you’re doing some keyword research, and then making the content unique and giving it a compelling angle, and then publishing it on your site.
The other is to get links to your site from other places. You can get verified profiles on different websites, leave blog comments, enter your work in award contests, distribute online press releases, and write guest articles on other industry sites – ideally you focus your efforts on high value sites.
Our Minnesota SEO process does all of this for you.