In simple words, SEO is getting traffic from free organic and paid sources. Once your brand is visible across the internet. Search engines will rank it on google’s first page and your online customers will find your website much quicker too. The main purpose of SEO is to make your business more attractive to search engines like google, bing and yahoo. Search engines scan your website and understand what it is about. So the best SEO practice is to make your website easy for google crawler.