Posting your brand posts in an ad-hoc and haphazard will surely lead you to a road of despair. You will be burning money and wasting time and resources. It takes careful planning to generate your brand awareness and build a loyal and engaged audience base that wants to pay for your product or service.
This is where an effective social media workflow comes in. A social media workflow is a consistent process for publishing posts to social media. Right from ideating to gathering and repurposing content, to engaging with your audience, to analyzing and generating reports – your workflow should include it all. You will end up with more than a calendar of great ideas but a total system to execute your social media.