Since every engagement for Shopify Plus starts with a strategic alignment phase, our team will take baselines for your website metrics. We then develop a strategy to address the metrics that drive your objectives. Throughout the process we use those as a yard stick to support our decisions and recommendations for you. Once we launch, you then have the ability to go back and see if your strategic objectives were met and measure your previous baseline metrics. The reality is that 95% of customers who engage us on a website project, sign on for a retainer to continue driving growth through CRO strategies, digital marketing channels and creative support. We work together long-term to continue to drive success together. At the end of the day, revenue is the ultimate metric, we just show you how to tune all the other metrics to get there.