There is a simple formula that lets you calculate the ROI in social media. You need to divide profit by total investment and multiply the answer by 100 and you will get the ROI. Don’t worry, there are far simpler ways to measure it in a foolproof manner. Define your social media objectives, set smart goals, track the right performance metrics, and calculate how much you spend on social media. There are a few online social media management tools that help you perform calculations and track returns in a simple manner.