Multifamily marketing is a type of marketing that is specifically designed for apartment communities and other types of multifamily housing. The term “multifamily” denotes a building that is designed for more than one family, so both multifamily marketing and apartment marketing have the same strategies as both terms aim for the same goal. Attracting potential renters and filling vacancies in a building or complex is the goal of multifamily marketing. Strategies used in multifamily marketing include creating compelling advertising campaigns, using targeted messaging to reach specific audiences, showcasing the amenities and features of the property, and providing exceptional customer service to existing residents. Effective multifamily marketing can help property managers increase occupancy rates, reduce turnover, and maintain strong relationships with tenants.