Marketing automation is no longer just about automating email campaigns and nurturing leads. It's about being able to track customer behavior across channels and understand what they're doing at any given moment. AI can do this. Marketers can create personalized messages based on user actions, learn from previous interactions, and develop predictive models to forecast future trends. Here are some ways AI can make marketing even easier. #1 Personalized Messages #2 Predictive Models #3 Customer Behavior Analytics #4 Segmentation #5 Conversational Interfaces