It is the platform that Oracle has built to facilitate creating rich applications without using any code. You also get integrated DevOps features, meaning that you never have to worry about any of this on your own. Oracle has a large catalog of applications and services, and you can also leverage those. It makes it possible for you to accelerate your development timeline dramatically, meaning that you can get your product to market a lot faster. It also means you spend a lot less time and effort developing your application and more time marketing and selling it. However, it is crucial to note that it is now known as Oracle Visual Builder Studio.