Let’s take a look at 5 characteristics of a great logo: Simplicity. Simple logos are easy to remember, recognizable and credible. Scalability. A good logo should be of high quality so that it can be reduced or enlarged without compromising quality. Memorable. A good logo should be attractive and impress customers. Universal. A good logo should look equally good on any web device and print. Relevance. The logo must match your case. The essence of the logo should be directly related to the essence of your business and reflect the same goals and ideas.