There are no specific set of skills required for social media marketing or to follow any of our tips. All you have to do is: Be consistent. Come up with content ideas that have the potential to go viral. Create engaging visual content. Use different types of content formats that each social media channel offers such as image posts, video posts, Stories, Instagram Reels, LinkedIn articles, etc. Engage your audience through interactive and relevant content. Last but not least, use the social media marketing tips from experts to hack your results.