Trends keep changing in this industry, and you must stay updated with them. This is what the hiring manager wants to know from this question. Here is what you can say as an answer: "I always check Google updates about algorithms to keep the strategy updated. If there is any major update, then I would first revamp the current strategy and create content around it. In the meantime, I would also try to update the old content according to new updates. I would timely change my ideas of content marketing to stay updated with trends and get results for the brand."