Mita Kapur has a rarified view into the what's next for India's creatives and global thought leadership in general. She leads one of India's largest literary agencies, manages the JCB Prize for Literature and Women Up, a leadership conference.She has deep insight into where culture is headed and how India's crafts and heritage will be perceived in the future. This dialogue is Mita's take on how cultural forces are shaping the business of crafts, culture and heritage.