Absolutely! But, it's important to note that this campaign is just one of many influences on a consumer. We help pique their interest, influencing their buying activity. For such a big-ticket, discretionary purchase, consumers are often more contemplative. We are likely influencing the timing, location, brand, and model of their purchase. Because we're targeting the absolute best consumer targets, some of these consumers may have purchased on their own, without the influence of this advertising. On the whole, we see that the dealers involved in the program out-perform their peers by being involved in the program.