Understanding what a skilled digital marketing agency will do for your website and content offerings is crucial, especially considering the financial investment involved. Imagine your grocery shopping experience: You might come across a "Buy One, Get One Free" deal on one-pound bags of carrots, but you won't find a sign offering free carrots at your local grocery store without questioning why they're free and how long they'll be usable.
Similarly, expecting a digital marketing service to come up with a comprehensive plan to improve your online presence within minutes of meeting you is not only a flawed business strategy on their part, but it also disregards the actual data about your business. Despite having a website, a potential agency cannot accurately assess the effectiveness of your content, navigation, or calls-to-action (such as "Buy Now" buttons or "Subscribe" links) without tracking and analyzing the data. Even if you have data to share, it still needs to be evaluated in terms of its current use and potential for the future.
To get a better understanding of what a digital marketing agency can offer, you can look at their portfolios or models or explore their own website. This will help you gauge the quality of work they can provide for your business.