According to a ComScore Study, 88 percent of smartphone users and 84 percent of tablet owners conduct local searches which are focused around hours of services, directions to the business, address of the business and queries related to product availability. Ensuing that you have FAQs that are locally flavored are integral if you wish to be found by potential customer easily. Of course, not having such content will just add to the frustration of a potential customer and you’ll end up losing potential sales. Monitoring your GMB Q&A and that of other local directories is essential to ensure that you know the needs of your customers and addressing their concerns in a timely manner.