To better understand how to implement these strategies, take a look at these landing page examples: 01. Editor X by Wix The product landing page for Editor X—an advanced website creator built specifically for web designers and agencies—features large text, bold colors and sleek imagery to grab its audience's attention. Designed to look like the Editor X editing screen and set against a royal blue gradient, the section above the fold hits you with a bang. “The future of website design” header sits in the center of the page in large white letters. The CTA button underneath, “Start Creating,” is impactful, straightforward and tailored to the target audience. 02. SurveyMonkey As a global leader in polling and survey software, SurveyMonkey has designed a landing page that presents two options to their audience upon landing on their page: Go Premium and Sign Up For Free. A brief line accompanies the CTA, describing the product: Voting and polling features to help you capture opinions and get your results in no time. 03. Tipalti Tipalti is a B2B financial company that has designed a landing page to help them gather new leads. Visitors are immediately greeted with a form to collect contact information along with a large yellow button containing the main CTA, Get a free demo. 04. Miro Miro is an online collaboration tool that allows teams to create visual boards to plan projects and tasks. Upon entering this landing page, a video displaying the tool’s capabilities greets you. Without clicking play, the video shows a preview of how the project boards function. This immediately engages the viewer. 05. Upwork Upwork is a leading freelancer platform that markets both to freelancers as well as businesses who want to hire them. This particular landing page targets businesses looking to hire freelancers for independent work. Get Started, the primary CTA, is located twice above the fold, making it easy for leads to click and convert.