A capital campaign is an intensive effort to raise significant funds over a specified period of time. The most widespread purpose of a campaign is to fund new capital projects, but a campaign can be used to fund new programs, fund and endow staff positions, start or grow an endowment, or improve technology and infrastructure. Comprehensive campaigns include annual fund goals over the campaign period along with specific capital projects or endowment support. The benefits of a comprehensive campaign include adding focus and intentionality to annual giving and increasing unrestricted giving.