No, and we don’t charge extra to manage those ads. We make the same amount no matter your Google budget. (Comparatively, some SEO companies do charge more.) On the whole, it doesn’t often require more work, and we continue to choose this model despite clients who say they would expect to pay more. We feel it keeps us more honest. Sometimes we detect potential to get more calls while maintaining significant returns. On this occasion, we will recommend increases in advertising spend. Our recommendations are subject to client approval and are never required. Since we don’t tie our compensation to ad fees, our recommendations are unbiased.