We believe that gaining deeper customer insights comes from two sides:
Being more human-centric and understanding the different values and behaviors of the individual
Knowing and understanding the ecosystem and environment in which they are acting and making decisions
On the human-centric side, we look at the actions, behaviors, and values of each individual person, and how they culminate into personascustomer journey maps. We can use behavioral science to understand consumers’ motivations and triggers that we can impact to change their behavior.
On the ecosystem side, we look at the market, the industry, the systems at play, and the immediate choice architecture of critical decisions. By mapping the needscape of tomorrow, we can identify and prioritize underserved customer segments with unmet needs. Articulating end-to-end value chains turns gaps and threats into opportunities.