There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.