Yes Google Ads is very effective.
The Google Ads Search Network is generally the fastest way to generate leads, bookings, enquiries and sales. For each client we tend to run multiple Google Ads campaigns, such as a Search Network campaign for immediate results, a Display Network campaign for building brand awareness and trust and a Remarketing campaign to convert users who didn't purchase or signup immediately.
We feed the results of the Google Ads into the SEO campaigns for an integrated approach with the same conversions underpinned by Google Analytics and Data Studio for reporting.