With traditional retail, there are lots of layers to navigate to sell a single product. You need brands, manufacturers, wholesalers, distributors, marketers, sales, and many more disciplines working together to get a product to market. Amazon revolutionized retail by allowing brands and manufacturers to cut out the middlemen and go straight to the consumer. That's an amazing thing. But it only works when all of the companies involved play by the rules. In China's totalitarian state, "playing by the rules" means something different than in the West. In the West, there's a natural aversion to cheating and subverting rules. Not to say that it doesn't happen (it does all the time), but the Western culture is such that when someone is found cheating, it's not a good look. In the People's Republic of China, cheating is not only condoned, it is encouraged. Because the most important value in China has nothing to do with personal integrity or honor. It has everything to do with what advances the Chinese Communist Party's power. And so if a company cheats to get ahead--especially at the expense of Western companies-- Bottom line, Chinese companies--egged on by their government--have made an art of exploiting the free and open nature of the West to dominate. Consumers are clueless, because they assume that Amazon is policing their systems to punish abuse. Amazon is helpless, because their platform was built on the assumption that all of its users would be governed by Adam Smith's "Invisible Hand", and not the "Invisible Hand" of the CCP.