Coaching, to put it simply, is helping someone unlock their potential. And so, business coaching is helping entrepreneurs and owners unlock the potential of their businesses, be they big or small.
Under the umbrella of business coaching, there are subtypes, also known as niches. There are leadership, management, marketing, corporate, and even executive coaching services. It all depends on the needs of the business itself.
For example, former executive chairman and CEO of Google Eric Schmidt has stated they owe their success to Bill Campbell. The “trillion dollar” business coach has helped Eric, as well as other business leaders like Apple’s Steve Jobs and Facebook’s Sheryl Sandberg, not only solve professional problems but also process his own hopes and fears.
Regardless of which niche a business coach sits in, they—as with all other coaches, such as a relationship, career, or life coach—are taught to never tell their clients what to do or push their own agendas. They are there merely to facilitate their clients’ goals and on occasion, challenge any preconceived “brules” (short for what Vishen, founder of Mindvalley calls “bullsh*t rules”).
In fact, a 2018 survey shows the top three things business owners look for help with are human resources, business expansion, and start-up assistance. And with the help of a business coach, they are able to do just that.