Our Concierge Club has three Loyalty Tiers: V.I.P, Platinum, and Black Card that are based on your annual spend on HotelCollection.com. Our V.I.P tier is free to join by creating  an account. Once you create your account, you will receive a welcome email and begin earning 5 points for every $1 spent. Once you’ve spent $500 in a 365-day period, you will automatically be upgraded to the Platinum Tier and begin earning 7 points for every $1 spent. Once you’ve spent $1,000 in a 365-day period, you will automatically be upgraded to the Black Card Tier and begin earning 10 points for every $1 spent. In order to remain in your tier, you must maintain that level of annual spend.