After growing a number of freemium customers, we understood that there is no вЂњone-size fits allвЂќ list of top-performing techniques to optimize aha moment. The key is in the combination of quantitative and qualitative research that results in representative data on the biggest bottleneck. The most effective best practices for aha moment optimization most likely already implemented by your competition and already don't drive significant additional growth. And the value of a conversion optimization agency is invent new mechanics, using expertise from other industries that are not currently well-known by the competition.