The main difference between local SEO and international SEO is target and reach. Local SEO focuses on improving your website's ranking in search results relevant to your business's physical location. This is especially important for businesses that want to attract local customer. Local SEO emphasizes optimization for keywords with geographic elements, such as restaurant near me." Meanwhile, international SEO aims to reach a global or national audience. It is more suitable for e-commerce businesses or companies that want to reach a broader market. International SEO involves optimizing your site for general keywords without a solid geographic element. This involves a strategy focusing on users from different regions or languages.
Understanding these differences is important because the right SEO approach will depend largely on your business goals. Building an SEO strategy that suits your local and international target market will help you achieve better results in your online marketing efforts.