Absolutely yes, you should easily be able to customize and interchange your watch strap.  If you decide to go for a steel bracelet rather than the rubber or nylon one your watch was supplied with, replacement straps are available to purchase. Just be careful to ensure that you select one this is the correct mm size for the watch face you have and look for alternative bracelet choices within the same sub-brand as you’ve bought whether that’s an Alliance, Air Boss or an I.N.O.X for example.