Ecommerce SEO is a subset of SEO that focuses on optimizing online stores for search engines, improving their organic reach and traffic numbers. Ecommerce stores come with a number of challenges that other online businesses don’t, often related to the technologies used and the number of pages and product variations available on the site. Working with a specialized ecommerce SEO freelancer can help you deal with the specific challenges facing your online store and improve your traffic numbers and, ultimately, your revenue.