Ecommerce content marketing is the process of creating, publishing, and distributing content to attract and retain customers on your eCommerce website. This type of marketing involves using various channels, such as blogs, articles, social media posts, infographics, email newsletters, and videos, to drive traffic to your eCommerce online store and convert visitors into customers.
It is a popular and cost-effective strategy for small and large businesses globally. Marketers use content to increase brand awareness, drive traffic to their sites, engage customers, and strengthen loyalty.
E-marketing is a much broader term that includes all types of online marketing efforts, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. E-marketing encompasses the activities that marketers use to promote their websites to potential customers online.