From 2002 until 2007, Sandra Wilson worked as a biologist for the Canadian Food Inspection Agency. In 2007, she took a nine-month leave of absence to care for her son while her husband was on parental leave. When her husband came back from his leave and went back to work, Wilson found herself with no childcare option and no income. From then on, she became a stay-at-home mom and Robeez was founded in the basement of her Vancouver home in March of 2010.