Godfrey Group provides turn-key custom exhibit design and production. We can start with an idea, a sketch, or just a discussion about your trade show marketing objectives. We typically like to have a conference call with the client’s team, our Account Manager, and our 3D Designer where we’ll begin with the basic details such as exhibit size, transportation, install/dismantle requirements, storage, etc. While it is not necessary to provide a target budget, it substantially increases the likelihood that we will arrive at a design that checks all of your boxes. Custom exhibits can vary greatly in price based on the materials, complexity of the structure, AV equipment, etc. During the initial conversations we can show your team some examples of custom exhibits that we have produced over the years and their price points to help you get a feel for our quality as well as to establish a target budget for your project. A budget range allows our team to select the correct materials and features to make the most of the budget without exceeding the budget. We understand that we are in a competitive industry and we work very hard to earn our customer’s business. With every custom exhibit design opportunity, our objective is to provide the best design possible within the budget in order to win your business. Once we have established the general details we will get more granular with details specific to your business and your trade show marketing program. We will want to understand how you present your product or service in the marketplace and more specifically at your trade shows. We will want to understand your marketing approach so that we can translate that into an exhibit design that compliments and supports your marketing program.
Our 3D Designer will then produce a set of unique renderings utilizing your company’s graphics, colors, and branding that we can typically pull from your website or you can provide if you have something more specific than what we can pull from your site. If the design meets your approval, we will proceed to estimating. If we have not hit the mark on the first iteration, we can have a conversation about what you’d like to modify or if you would like to start over completely with a totally different design. We welcome feedback and it is critical to the process of designing an exhibit that meets your needs. We typically go through three to four revisions on most of our custom designs.