As Google has made clear, guest posts are acceptable. This strategy is only problematic when the goal is to increase organic search rankings primarily through link building to the website itself.  If you’re trying to trick Google into delivering you free, organic search traffic, you’ll want to avoid spam and black hat SEO techniques at all costs. Many marketers and bloggers resort to plagiarizing others’ work or writing material riddled with inappropriate keywords to rank higher in search results. However, readers will not gain anything of value from such posts. Some digital marketers also use low-quality private blogs or unrelated sites to distribute blog posts. As an illustration, they might publish a weight-loss-related guest post on a blog unrelated to health and fitness and then link to a sales page for kitchenware. That’s ludicrous and serves no purpose for the readers. Likewise, it will be a bad converter. People will only use Google to find credible information if it maintains a spammy content ranking. For this reason, Google penalizes such sites. Therefore, if you want to do guest blogging properly and keep your Google rankings intact, you shouldn’t resort to those spammy, antiquated black hat SEO techniques. Google has been known to take action against specific types of links that are built in bulk. As such, we’d recommend combining guest posts with other types of links – such as niche edits, directory links, editorial links, HARO links etc. niche edits