B2B paid ads are advertising services, examples include Monday.com's B2B brand strategy, paid ads on LinkedIn, Gong's paid media strategy, Super Bowl ads, and marketing activities such as an industrial pump manufacturer attempting to sell its products to an oil and gas producer or a commercial construction company negotiating a contract with a law firm.
These are all top PPC company ad campaign examples of how small businesses that can reach out to potential clients to increase their visibility and customer base, both in Google ads, Microsoft ads.
Depending on the circumstance (e.g. certain deal stage), advertisers also spread their paid media retargeting footprint across social media channels like Facebook ads, Instagram ads, Tik-Tok ads and video ads on YouTube.