Social networks have become an integral part of our lives and also play a major role in our careers. Here we would like to give you a few tips on how you can use the platforms specifically for your self-marketing. Focus instead of mass Self-marketing doesn’t mean you have to play everywhere from now on. In addition to the well-known professional networks like LinkedIn, there are also many platforms for specific target groups such as Research Gate. We strongly recommend that you focus on the essentials (¿) rather than on the masses. Think about which channels are most relevant for your field and of course, which channels you like the most. Networking made easy The more you network with other users, the higher the visibility of your contributions and ultimately your profile. Make contacts again and again – both private and professional – and build your network. With XING, for example, there is the possibility that you can display the users near you in the app – we find this very useful if you are, for example, at a conference or event. Always up to date Keep your profile information and entries up to date. In the professional networks you can also specify whether you are currently searching actively or are open for offers and what expectations you have. This information can only be seen by recruiters, so you don’t have to worry that your boss will notice your job search. We also recommend that you post regularly, link to and comment on other posts, and show yourself. This will make you visible to your network.