Your visual story will be effective if you choose appropriate images that support your message, and a big part of choosing appropriate visuals is knowing your audience. If you’ve done your research and you know your audience’s preferences, lifestyle, and as much other information as you can, you should know which images will drive their interest toward your message and brand.u003cbr/u003eu003cbr/u003eOn the other side of the coin, be sure to avoid cliché or risky images.  Engagement tends to wither in the face of hackneyed visuals and potentially offensive images. Instead, opt for visuals that promote positive emotional engagement, such as humorous images and visuals that tell a fun and uplifting narrative. Consider also images that trigger positive sensory memories like smell and touch, which engage more of the brain and provide more pleasant emotional content for viewers.u003cbr/u003eu003cbr/u003eWith the right visuals and a strong message, be sure of your synchronization. Again, this means that the visuals function as reinforcement for your message, and never contradict your narrator in tone or subject matter. Given both visual and auditory information, the brain will prioritize the visual, to the detriment of your message.  Be sure that your visuals only bolster that message, and your visual storytelling should be successful.