The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time — when the audience is most likely to be attentive to and interested in the message being delivered.u003cbr /u003eu003cbr /u003eThe best marketing strategies for your business are those that embed a strong storyline, build an emotional connection with the target audience, are customer-centric, scalable, and agile.