A post is something you share on social media for your followers to see organically (i.e. you
haven’t paid for it to appear). An advert is a paid post targeted at a key audience that is outside
of your existing followers.
Most social media algorithms limit the number of followers who see brand content organically.
That’s why we recommend promoting important or relevant posts to guarantee more people will see them and grow your audience. When a post performs well organically, putting money
behind it to boost it will increase its audience reach even further.