It depends on what your goals are. Both marketing strategies are aimed at position your business on Google, so that people looking for your services and/or products can find you, contact you or buy from you.
We recommend using Google Ads if you need fast results and you don’t mind paying to achieve them. The main reason for this is that you can start seeing your ads on Google as soon as you launch your campaigns, therefore, you can start getting results rather quickly. Apart from this, via Google Ads you are able to gather huge amounts of data that will help you make more informed, better decisions regarding your business and growth.
On the other hand, SEO is a more long-term approach to rank in Google, which will serve you if your budget is tight and/or you can wait for results to show.
Please let us know how we can help you with your Google Ads account.