The benefits to Direct-To-Customer can be multi-faceted. Beyond connecting a brand to its target customers, a strong online retail presence also creates: Insights & Innovation Engine Advanced analytics to generate consumer and shopper insights Social listening and search scraping Test-and-Learn Platform to Control User Experience Brand strategy, with online as central component Content development and management Predictive analytics for personalization User experience design Omnichannel Marketing & Sales Engine Digital customer acquisition strategies Advanced analytics to generate consumer and shopper insights Technology integration with retailers Sales Driver User experience design Advanced analytics (to anticipate SKU exhaustion, recommend products, etc.) E-Commerce operations (ex SKU-level replenishment)