To understand this we will first need to see what the goals of international marketing research are. If your startup has yet to expand globally, then international marketing research is still ahead of you. It is used to help startups with expansion strategies outside of the country (and culture) you focus on when building a local promotional strategy. Entering a new market can be tricky without first getting to know the target and the best way to approach it. To sum up on the lessons learned above and give you a better idea of the process, here are the steps you need to follow:
Look at already existing market leaders and analyze their strategy. Looking at other international startups in the area will help you understand how to best approach your audience.
Next, you'll need to look into the specifics of the market such as religion, legislation, culture etc.
Prepare the proposal - As we mention a lot more detailed within our blog, this part includes several sections you'll need to cover. But the essence of the proposal is to find out why you want to approach this market, how you will approach this market and how you will measure the results.