Where applicable, the Company or its designee must receive written notice of a claim or any resubmission within one hundred eighty (180) days after the date of service occurs. The Company or its designee will not deny or reduce a claim if it is shown not to have been reasonably possible to give written notice within 180 days of the date of service. However, the Company has no obligation to pay claims or any resubmission that have been filed with the Company or its designee beyond 180 days from the date of service.