Players can make money in Kitsumon by participating in different activities within the game. These include breeding and selling Kitsumon NFTs, completing quests, battling other players, and participating in community events and challenges. The game also has a staking feature, where players can stake their KITS tokens to earn rewards and help secure the network. Additionally, players can earn KITS tokens by providing liquidity to the KITS token pool or by purchasing them on a cryptocurrency exchange. The value of KITS tokens can increase based on demand and adoption of the game, creating opportunities for players to profit from their investments.