Data analytics is used in business to help organizations make better business decisions. Whether it’s market research, positioning, customer reviews, product research, sentiment analysis, or any other issue for which data exists. Data analysis provides insights that organizations can leverage while making the right choices. Data analytics leads to data-driven choices and data-driven choices are the only way to stay truly confident about business decisions. There a few successful business stories which were created on a hunch, but almost all successful business choices are data-based but anything else. In a world full of uncertainty, there is a dire need for data-based business decisions than ever.