A hand-drawn logo can help an organization appear more personable or approachable. Much like a signature, a hand-drawn logo makes it seem like someone in the company took the time to personally inscribe a product or a piece of merchandise. Products with hand-drawn logos don’t just bear the mark of their company; they can also look like they’ve been personally inscribed. Use a hand-drawn logo to project a kind of down-to-earth, low-fi, or rustic brand identity, one that suggests old-fashioned methods of craftsmanship.
Sometimes hand-drawn logos really are done by hand, and sometimes skilled graphic designers just make logos appear hand-drawn. Regardless of how you do it, keep the following in mind to make a logo that has that personal flourish.