When reporting to leadership, it’s often helpful to provide concise and relevant information that demonstrates the impact marketing efforts have on sales, revenue, and the organization as a whole. Here are some tips to consider: Align with the leadership team’s objectives and business goals, and focus the presentation’s metrics on key areas they’re interested in. Keep your presentation concise and avoid excessive highlights and marketing jargon. Use visuals such as charts, graphics, and tables to convey complex information quickly and effectively. Don’t just present data—provide analysis and explain any trends, patterns, or changes in performance. Provide benchmarks and industry comparisons for additional context about overall performance. Take advantage of SmartBug’s SaaS Marketing Metrics Presentation Template to report your SaaS marketing metrics in a visually appealing way.