Mass communication helps in reaching out to the masses and promoting various products. Promotional strategies generally used in mass communication are as follows :
Sponsorship : Many channels of mass communication are sponsored by companies and make good money to promote their products in return. This is a very general trend followed by marketing experts these days.
Advertisement: Advertising is another promotional strategy used in mass communication to promote products and generate money.
Public relations: Mass communication uses this strategy to build positive relations with the public to favor the growth and demand of products or features. This can be also done other way round by increasing negative attention in order to gain publicity.