Getting started with email marketing may not be as hard as you’ve previously imagined. First, you will have to define your audience and clearly establish your goals. With this in mind, you can select the right email marketing software to use. Then, you have to build a list of subscribers and create engaging emails that people would want to open, read, and take action. Now comes the fun part. You will have to schedule your emails and measure the success of your efforts to be able to make fine-tunes and achieve success.