The frequency of issuing press releases depends on your business goals, industry dynamics, and the nature of the news or updates you have to share. Press releases are typically issued for significant announcements, such as product launches, major milestones, key partnerships, or industry insights. It is important to maintain a balance between providing valuable and newsworthy information and overwhelming the media with irrelevant or trivial updates. A strategic approach, focusing on quality rather than quantity, ensures that press releases are well-timed and impactful.