To give you the best conversions, we make use of the following three strategies for B2B and B2C lead generation: Account-based Marketing ensures customized solutions for clients, eliminates the chances of risk and improves ROI | Marketing Qualified Leads – A two-step process wherein the first step involves identifying online engagement signaling intent while the second step focuses on tele-qualification | Data Solutions – Prospects are targeted based on job function, level, industry, employee size to reach out to the exact audience the client wishes to target