Online review tracking is a form of reputation management. It is important to find out what your clients say about you online. First, you want to boost your positive reviews, and second, you need to address your negative ones. In order for that to happen, you need to see analytics for your reviews.
This will also let you know how often people review your firm. If you aren’t getting many reviews, it’s time to change that. Your marketing company can help you solicit reviews from your clients to boost your online presence. Then, you can use those reviews on your website and social media channels.