By asking this question, the interviewer wants to test if you are sound enough with modern marketing strategies. It is also one of the most asked MBA interview questions for marketing. So, SMM stands for social media marketing and is one the most used marketing strategies in the present day. To define social media marketing, SMM is a technique where social network platforms are used as mediums to market products, land new customers, and keep track of existing ones. SMM has the power to influence client behavior and generate quick leads. You can also state why SMM is widely used by talking about the spread of social media in all parts of the world.