Nope. Not even close. The title underscores the importance of persistence and creativity, finding a way to solve problems. There’s a scientific basis for the phrase as well (which I explain in the book): Decisions we make represent decisions in that moment in time—not forever. We may change our mind when faced with new information or our preferences change. For example, maybe you hated orange juice with pulp when you were a kid, but now, you won’t touch a glass of OJ unless it’s got pulp in it. In this sense, “no” really doesn’t always mean no. A controversial book title captures attention as well, and that has some value.