Our social media toolkits are a first step in taking some of the intimidation out of social media, by giving Travel Advisors best practices as well as pre-planned posts they can make their own. We will continue to evolve these in the future, but they are really meant to inspire Travel Advisors to become as active on the platforms as possible. Social media is just that: social… and you will get out what you put in. These toolkits are not meant to be copied and pasted, they are meant to get you started, comfortable, and engaged.