Yes, content is crucial. Google uses the content on your website to understand what your business does, the credibility and authority of your website, and the results your pages should appear in. To understand the importance of content, you need to understand how your site is viewed by search engine bots. The copy on your site should use specific keywords relevant to your business so that search engines can crawl, index, and rank your website on search results pages.
Without quality content, your website is as good as invisible to Google. Word count is a factor determining traffic, with the word count for first page results averaging 1447 words. There is more evidence to suggest that websites with in-depth and valuable content perform better. Quality content brings your site authority and credibility. The biggest advantage comes from your audience.
People are likely to spend more time on your website and return if you can answer their questions, give accurate information, and offer solutions. This user activity sends signals to Google which in turn improve your rankings and drive more website traffic. You can learn how to create content that speaks to your audience using tools like SEMrush or Ahrefs for data-rich reports on keywords, content, backlinks, and competitor strategies.
If you’re looking to create a powerful search engine content strategy to rank at the top of Google, our Houston SEO expert team is ready to help. With years of award-winning expertise and digital smarts, they can craft a Houston SEO strategy and roll out a content plan that will drive targeted traffic to your Houston TX business.