The primary focus of branding agencies is on creating and nurturing brand identity. They strategize and create various brand elements like logos, color combinations, unique punchlines, jingles, etc., which convey the brand’s message and unique selling point(USP) to target audiences. Creative agencies execute the ideas generated by branding companies. A creative agency brings a branding agency’s ideas to life through print, web, television, and radio mediums. Branding agencies set strategies, and creative agencies implement those that interact with audiences through audio/video advertisements, websites, brochures, hoardings, reels, and more.
Branding agencies gauge outcomes based on brand recognition and customer loyalty. Conversely, creative agencies measure their success through lead generation, audience engagement, and conversion rates.