Here are some tips for producing local SEO reports:
Include location-specific keywords – Make sure that your keyword reports include relevant location names. For example: “Dentist in Columbus” or “Raleigh plumber.”
Focus on devices – Often, people searching for local businesses do so with a mobile device. Make sure your reporting includes a breakdown of reach by device.
Use local-specific tools—Screaming Frog, Moz Local, and Whitespark immediately come to mind, but you’ll want to make sure you’re tracking citations, local keywords, NAP consistency, and customer feedback.
Embrace social listening—Local businesses depend on a comprehensive Google My Business profile—and a big part of that is collecting customer feedback. Tools like Brand Mention, Sprout Social, or Tailwind can help you listen in on what people are saying about your brand across channels like Facebook and Instagram, as well as Yelp, Google, and more.