For best results, apply ACQUA DI GIO by Giorgio Armani to pulse points such as the wrists, neck, and behind the ears. These areas generate heat, which helps to diffuse the fragrance throughout the day. Avoid rubbing your wrists together after applying, as this can break down the perfume molecules and diminish the scent. Additionally, consider layering the fragrance with a matching body lotion or shower gel to enhance longevity.