When producing any visual artwork, such as interior format, logos, advertisements, or web design, there are several important AR content components to take into account. They encompass:
Color. Artists and VR content creators utilize it to convey the essence of their subjects, describing mood, lighting, depth, and perspective. Designers use the color wheel and the principles of color theory, a set of guidelines for mixing, combining, and manipulating shades, to craft harmonious schemes.
Line. It can be horizontal, diagonal, or vertical, and serves to guide the viewer's gaze towards specific focal points within the composition. By incorporating various types of lines such as curved or patterned instead of solely straight lines, to create augmented reality content, designers can introduce texture to their work.
Texture. It is an element of AR content design used to portray the visual or tactile properties of an object. Tactile texture relates to the physical sensation of touch, such as roughness, smoothness, or ribbing. Visual texture, on the other hand, refers to the perceived feel of a depicted surface, enhancing visual interest and evoking a heightened sensory experience.
Shape. AR/VR artists employ various elements such as line, color, value, and shadow to make forms look like three-dimensional objects. Shapes can be classified into three types: organic, which occur naturally in the world; geometric, which are angular and mathematically consistent; and abstract, which represent natural objects in an imperfect manner.
Form. This pertains to how a physical structure occupies and fills space. Instead of relying on the physical three-dimensional shape, AR content creators make the illusion of form on a flat surface through the manipulation of light, shadow, contour appearance, negative space, and the surrounding objects.
Value. It pertains to the lightness or darkness of a color in AR/VR content design. This is often represented through a gradient, which displays different shades of a single hue arranged from the lightest to the darkest. Artists can utilize other values of color to create the illusion of mass and volume in their artwork.