The expectations of web browsers are getting higher and higher. With so many websites to choose from, an intrusive pop-up or something as simple as the intuitiveness of your law firm’s website design can scare new prospects away.
In fact, 38 percent of users said they will stop engaging with a website if the content or layout is unattractive.
In addition to aesthetics, speed is another factor that may be affecting your Core Web Vitals score and the entire user experience, in general. The average mobile web page takes 15.3 seconds to load.
Once this load time has exceeded, studies have shown that conversion rates can drop by an average of 4.42 percent with each additional second of load time.