The fundamental reason behind building links is to increase the traffic towards the website and increase the number of followers. Regardless of the change in the algorithms, Google lays utmost importance to the quality of backlinks to rank sites for keywords. Websites with a higher number of quality backlinks are regarded as high-quality websites and stand a higher chance of being ranked higher as compared to their counterparts. Regardless of the SEO approach you choose to follow, link building is one of the best ways to attract traffic to your website.