Never, actually none of the massages should hurtů! People opt for a massage to relax, Rejuvenate and Unwind themselves. Nobody would like to avail a massage which is painful. It is all about the techniques the pressure applied on the various part of the body. For example, one cannot apply the same pressure on stomach which they have applied on the lower back. Different personalities have different level of pressure threshold and the technicians should always communicate with the person with regards what pressure level they are comfortable with and maintain the same throughout the therapy section.