Search Engine Optimization (SEO) refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various strategies and techniques aimed at enhancing the relevance, authority, and user experience of a website to increase organic traffic from search engines. SEO is important for businesses because it helps them attract targeted traffic from users actively searching for products, services, or information related to their industry. By optimizing your website for search engines, your business can improve its online visibility, drive more qualified leads, and ultimately, increase conversions and revenue.