Without effective SEO, your website is unlikely to achieve high rankings in the search engine results pages (SERPs), leading to limited visibility and reduced chances of users finding your site. SEO plays a vital role in establishing a user-friendly website that offers valuable, informative, and reliable content. It's important to note that SEO is a long-term strategy rather than an instant solution, as Google's algorithms assess websites over time, gradually elevating genuine businesses to higher rankings.