While creating a landing page for your ads, it is important to ensure that it is closely aligned with the goals of your campaign. A good landing page should provide an effective user experience and also be optimised for conversions.
Firstly, you should ensure that the landing page has a single, clear call-to-action that is relevant and easy to understand. This should be the main focus of the page and should be located prominently. You should also ensure that the page has a concise and engaging headline, which should be written to capture your audience’s attention. Additionally, the page should have concise content and visuals that are relevant to the ad and the call-to-action.
Finally, it is important to test your landing page to ensure that it is optimised for conversions. You can do this by setting up A/B tests to compare different versions of the page, and track the results. This will enable you to optimise the page and ultimately improve the performance of your ads.