BRAG theory can be used when juggling between limited budgets and the need to deliver the right technology to the organisation, we need to have a clear direction on what we are going to do, and which is the direction we are heading.
B – Brings value to our Clients and Stakeholders.
I am sure that you may have a lot of projects in the pipeline. Hence, we need to carefully prioritise all these initiatives and implement the ones that really give impact to your organisation’s bottom line and revenue generated streams of projects. For example, give priority to a self-service customer portal that is able to reach a wider span of potential customers, a new web design that would increase your Customer’s Experience (CX), an online payment integration system to ease your customers to make payment, etc.
R – Right fit for the organisation.
We do not want to overspend in this difficult time. Therefore, you need to craft out something that is best applied to your own environment. Whatever is used in other organisations, not necessarily good and applicable to your environment. As the CIO or IT Head, you would be the one who understands your environment the best. There is no ‘one size fits’ all kind of solution when it comes to having the right fit for our organisation.
A – Aligned with the Business Goals and Strategy
This principle applies to all CIOs and IT Heads, regardless of whether you are on a tight budget, or are being sufficiently funded by the organisations. IT is no longer deemed as support only, but technology is required as the booster that drives the business ahead. Whatever the initiatives that we are pushing forward must be aligned with the business goals, so it would be able to generate revenues, increase customer loyalty, increase efficiency and ensure business ability to sustain.
G – Good balance of People, Process, and Technology.
A good system should be able to increase the productivity of the entire organisation and to get the intended response from all your customers. Having the ability to balance between the People, Process and Technology, would increase your chances of full acceptance by all the business users, as they are the ones on the front lines and the key stakeholders of your system. This would also reduce the risk of your initiatives to fail, or becoming a ‘white elephant’, with resistance from our own internal stakeholders.