Foundations is what many people think about when they hear the term “SEO.” This includes backend technical work as well as on-page optimization.  Content strategy is a long-term strategic plan for content designed to bring visitors into your site. We deliver this to you in a custom Notion database which you and your team can then adapt and build upon for years.  Foundations is essential for the content strategy to be as successful as possible. However, if you have already ticked off many SEO boxes, you may be able to skip that work with us.  If you anticipate wanting both tracks, it may be more cost-effective to simply commit to our Aligned Authority Accelerator, which is a three-month search-first marketing retainer.