This is one of the most complex but important Social media manager interview questions, asked with the purpose to assess if the candidate has the required knowledge about the metrics or not and if they have, how serious they are about these Metrics. In this case, your answer should begin with explaining what Metrics are before moving on to answering how you keep track of them. Metrics are simply a benchmark of performance is the line you should begin your answer with and then explain how you would keep a track of these parameters like CTR, Time on Page, Conversion rate optimization, and ROI (Return on Investment) to analyze whether you have met your goals or not in that particular period. You should also emphasize how it is important to keep reusing these metrics from time to time to make sure you achieve or re-evaluate your targets at regular intervals.