A citation is any mention of your company’s name, address, and phone number (NAP) on the internet. Citation link building includes strategies designed to help you list the NAP of your business online. Citation link buildings help to boost your local organic rankings. They are highly relevant when you want to rank your business in Google Maps. Since customers use Google Maps to find local businesses close to them, ranking high in Google Maps can help direct local traffic to your website. Like link building, citation link building needs quality over quantity. You can list the NAP of your business in every online directory you come across, but not all online directories hold the same authority. While looking at citation links, Google considers listings that come from industry-specific directories to be highly credible. You can’t list your dental clinic in a foundation repair directory and expect changes in your organic listings. You need industry-relevant directories Google trusts. Outpace has the experience and connections to put your business across Google-friendly directories that will give your website the power it needs.