Businesses should consider moving away from a seeding strategy when they have important short-term revenue goals or when their target audience is in a buying mindset. If a business needs to hit a quarterly sales target to remain profitable, a seeding strategy in place of a product- or promotion-focused strategy could lead to lower short-term sales.
If a customer is ready to buy, a seeding strategy will also be less effective and useful for them. For example, during Black Friday or Cyber Monday, customers are already primed to shop. During this time, brands are better off focusing on discounts or product value instead of value-added content or identity messaging to capture sales.