Custom buttons and rare and vintage buttons can sell for higher prices.For example, personalized buttons may sell for $10, while licensed buttons may sell for $30. Size also determines how much a button sells for. Generally, the larger the button, the more expensive it is to make. Button designers often price products based on time and material. Or, if you buy from a manufacturer at wholesale prices, research competitor prices and check out Shopify’s free profit margin calculator to calculate the right price for you.