In terms of how to improve local SEO results, having an optimised website is essential, though it’s not merely enough when securing a place in the local pack. As soon as you enter a local search such as “bakery near me” or “sushi near me”, the outlined box that Google returns is otherwise known as a ‘local search pack’. A business that appears within this pack is in a superior position with maximum exposure, increased traffic and of course, is set to engage nearby leads just waiting to make a purchase!
As part of an effective local SEO campaign, we utilise Google My Business (GMB) as a primary tool in best displaying your business across various search engine results. At First Page, we keep you ahead of the monumental 44% of businesses who haven’t secured a GMB listing – providing you with an instant edge over the competition!