You can create your own portfolio analysis in just a few steps. To do this, you need to collect and analyze your most important data. Take your time to perform all the steps carefully. Step 1 - Determine the data: Consider which products and services you offer on the market. Note down the sales, market share, market growth and the market share of your strongest competitor. Step 2 - create your portfolio analysis on the basis of a graph: As soon as you have determined your values conscientiously, these are entered for example into the BCG-Matrik. You get a first overview of the current state of your products and services. It is perfectly okay if products cannot be entered directly into only one matrix field. For example, one of your products may be in transition from the Question Marks section to the Stars section. Draw this in the overview as well. Step 3 - Derive your findings from the analysis: Based on the overview you have created, you can work out your further strategic approach. Think about the value of the different products or services for your company. You should also think about the potential of your question marks and whether they should be promoted. From your matrix it can be derived which products are with the Poor Dogs and whether you would like to bring these revised again on the market. These products then start a new life cycle and begin again with the Question Marks. Develop measures for the articles of your stars and cash cows to support them in the long term.