When completing an LTV analysis, we will breakout data into tiered segments based on highest returns on investment. These tiers can be constructed in ways that are most valuable to the brand, some examples include:
1. Media partners
2. States/Countries, Regions
3. User demographics (age, gender, location) & interests (music, web3, sports)
When analysing customer journey mapping we will look for trends across user segments i.e. which users are most likely to convert across various touch points vs which users are more likely to churn. We can then customise messaging and the user experience to steer users to the most relevant features of a product.