A. Dave uses GDPR compliant facial detection & NLP powered conversations to understand customer preferences. This lets the avatar build a schematic structure of the customer preference. It further captures customer’s attributes and engagement data and provides hyper personalization — all in real time. It also provides the customer with a personalised link that they could later explore & purchase online if integrated with the e-commerce store. With every consecutive interaction with the customer, DAVE restructures the algorithm to procure a better and smarter approach towards the customer.