Take the time to read through the Transmission Private website carefully, and take the time to read through our recent research. Show that you are willing to invest the time to learn about us. We are not expecting you to understand public relations fully, so do not worry too much about demonstrating your technical understanding of PR.
When you answer interview questions, try to find opportunities to highlight the following skills: bias towards getting things done; strong writing skills; a basic understanding of reputation; creativity and capacity to think differently; proactivity; and working well within a team.