Sourcing European Beechwood is a complicated process. First off, as the name suggests, it comes from Europe. Secondly, there is a limited supply of European Beechwood, so you have to have ties with a company that has a long history of sourcing Beech. Luckily for us, we work with a company that has been sourcing European Beechwood for over 80 years, and are able to get high quality European Beech reliably and consistently.
For most bat makers here in the States, it's much easier to get Maple, Birch, or Ash from the Northeast USA than to try making new connections and sourcing wood from Europe. We feel that Beech is worth the extra work, and will continue to try and grow the popularity of Beech in the USA.