Customer experience: The use of digital technologies to enhance the customer experience, including analytics.
Operations: The use of digital technologies to improve operational efficiency and effectiveness, including digital automation, predictive maintenance and supply chain optimization.
Products and services: The development of new products and services using digital technologies, including internet of things (IoT)-enabled products, digital products and services and augmented reality and virtual reality experiences.
Business models: The adoption of new business models driven by digital technologies, including subscription-based models, on-demand models and platform-based models.