At RGC, we consider a range of factors when creating a social media strategy to ensure the social media direction we implement for your business drives the results we are aiming for. Three of the main factors we consider when creating a social media strategy include audience awareness, the ideal platform selection for your needs and integrating your social media direction with a digital marketing strategy.
Understanding your current audience and target audience is important in all aspects of marketing and digital marketing, similar to when creating a social media strategy. It is important to consider the demographics and geographics of your audience alongside their interests, concerns and behaviours in order to tailor content to their needs.
It is important to consider the ideal social media platforms for your business as some industries or market niches are better suited to some social media platforms over others. The overall goal is to connect and communicate with your audience, in some cases, this will be more effective on Facebook and Instagram or in others LinkedIn may be the most beneficial.
It is important to correlate your social media direction with your overall digital strategy and initiatives to ensure you are reaching the same short and long-term goals overall. You will be wanting to build your brand identity the same way through social media as well as other digital strategies which is why it is essential to consider all aspects.