SFA tools can help solve a whole host of problems, but only if itâs implemented correctly. Some of most common problems companies look to solve when using SFA tools are:
Forgetting to follow through on promises to customers
Different sales reps giving the same customer contradicting information
Too much time spent on manual, repetitive tasks
Slow response times because of packed schedules
Long back-and-forth email chains to schedule appointments/meetings
Inaccurate forecasting of future sales