Incentivized traffic is defined as website traffic that is generated by providing incentives to users in exchange for clicking on links or taking specific actions. It takes the form of a contest, sweepstakes, coupons, or other forms of incentive. The goal of incentivized traffic is to increase the number of visitors to a website or landing page. The visitors are only motivated by the rewards, and usually have no interest in making purchases. Therefore incentivized traffic is considered to be bad quality.