All Baby Loves Sleep products carry the INPAA tick of approval. INPAA is Baby Safety Australia, a privately operated organization, and the key representative body in the Australian nursery industry. Its primary objective is to lead the development of safer nursery products and to promote the safe consumer use of products and to encourage suppliers to develop infant nursery products that are safe in design and that will be safely used by consumers. INPAA operates in close conjunction with groups such as Red Nose Australia (formerly known as SIDS and Kids), Kidsafe and the Australian Child Restraint Resource Initiative (ACRI).