There are numerous benefits to hiring an agency for your SEO copywriting. First off, costs. Hiring in-house copywriters can take up a tremendous amount of time and money. You will have to create an ad, interview candidates, find the perfect fit, hire them, and provide them with weeks of training. They haven’t even written a single word for your company in all of this time, and there is no guarantee that they will stick around! In contrast, an agency has the talent in place and can start working for you today. Plus, when you hire an agency, you get access to the entire team, including digital strategists, SEO tech experts, PPC specialists, and much more.
The other reason to hire an agency is experience. A truly great agency will have a large team of professionals – each in their own department dedicated to mastering a certain aspect of digital marketing. This sort of experience is immeasurable, especially given all of the different verticals and industries the agency has worked with.