You can easily integrate TikTok business marketing efforts into a comprehensive marketing strategy that uses other channels.
For example, you could direct people on your website to follow you on TikTok, with a button in your site’s footer. You could also connect your TikTok to your website, encouraging people to visit specific product pages or other landing pages right from TikTok.
You could also convert longer YouTube videos into shorter, bite-sized content for TikTok, encouraging users to watch the full video on your YouTube channel.