Google monitors your law firm’s ratings and will boost your online visibility based on how many ratings you have. If you can manage to get enough online ratings, you can rank your law firm to the top of Google search results which lists the first three law firms in the area that match a user’s search query. This is called Google local pack, and they come directly from the Google My Business (GMB) directory. Again, another reason that attorneys should have a Google My Business profile.
A good review on Google can sway even the most skeptical of clients. 74% of clients say that a positive review on Google makes them more likely to trust a business. Simply put, potential customers view Google as their one-stop internet concierge to show them what’s hot and what’s not.
Google bases your search ranking on how much you interact with your client reviews. So, before you think that you only have to respond to negative reviews, don’t forget that you should also be responding to the positive ones. Google pays attention and recognizes active responses.
So, make sure you visit your Google business profile regularly and respond to every single review. Apologize when it’s needed and say thank you when it’s called for. Think of your Google business profile as a garden — you have to sprinkle it daily with customer interaction for it to become a lead magnet.
When prospective clients visit your business profile and see a high rating, they’ll naturally gravitate towards your law firm’s website. Consequently, you’ll improve your click-through rate giving you a chance to reach your target audience even more.