If your website is used to attract customers or businesses, and if your customers use the internet to search for businesses like yours, then proper SEO will benefit your business, even if it's a boutique store in Fortitude Valley! Customers often search for services and business names, and if you're not there, they'll go elsewhere! SEO is also a local game - Google uses people's location to show local businesses. So, now more than ever, SEO is an important part of almost every business!