To succeed at SEO, you have to know what the market wants, where they're coming from, and how engaged they are with your content. By integrating with Siteimprove Analytics, features like Key Metrics allow you to accurately measure ROI by attaching a monetary value to every effort.
With Search Engine Analytics at hand:
Prove ROI to stakeholders by attaching value to conversions
Build a data-driven SEO strategy by integrating analytics insights
Understand which search engines visitors come from and how long they stay
Monitor traffic for specific keywords