Yes, St. John is considered a luxury fashion brand. It meets the criteria of a luxury brand in terms of its pricing, quality, exclusivity, brand prestige and heritage. St. John designs premium apparel, sources extremely high-end fabrics, produces garments in limited quantities, and has cultivated a distinct brand image of affluence and sophistication since its founding in 1962. The company has boutiques in upscale shopping areas and dresses celebrities for the red carpet. All of these factors qualify St. John as a true luxury fashion label.