Using Google Business Profiles for local SEO is important because it helps businesses increase their visibility in local search results. By creating and optimizing a Google Business Profile, businesses can provide important information such as their address, phone number, website, hours of operation, and customer reviews. This information can help potential customers find and contact the business more easily. Additionally, having a well-optimized Google Business Profile can improve a business's ranking in Google Maps and local search results, which can lead to increased website traffic and more customers.