Beards are composed of stiffer and thicker hair than the hair on your head. That means that beard care should look a little different too. Beard oil is certainly recommended if you want to keep yours in shape and in good condition. On the one hand, the oil keeps your skin soft and nourished. That means irritation and itching are a thing of the past. On the other hand, the oil softens stiff and thick hair, making it easier to style in your desired shape. Finally, beard oil also smells delicious, so you'll feel clean and fresh all day long. If that's not a good reason to take care of yourself with RITUALS beard oil, then we don't know what is.