When researching different affiliate programs, you first need to find out the types of products that they have available. It’s better if you actually use their products so that your posts will be based on experience and would look and sound more natural. This can be significant in the supplements industry—taking the supplements can produce good physical changes, and your followers will be able to see the results in your posts. It’s one way of becoming an effective brand advocate and affiliate marketer. Believe in the product, and it’s easier to persuade others to believe in it, too.
Secondly, ask about their commission rates. Some programs offer a fixed rate so that no matter how much traffic and sales you drive to their website, your commission remains the same. Others offer additional benefits, depending on the product you sell, the amount, or even referrals for other affiliates. Some affiliate programs offer a small base commission rate—as low as 1%—but with an opportunity to increase depending on performance. Some can even go as high as 50% commission per purchase.
Finally, find out their cookie duration. Like commission rates, cookie durations vary widely among the affiliate programs. You should take into account how quickly your followers respond to your posts as well as the conversion rate of the company to determine the cookie duration you are comfortable with.