A strong cultural fit and compatible communication style are essential for a successful partnership with a B2B lead generation agency. You can gauge these aspects by assessing how the agency communicates during the initial meetings, their responsiveness to your queries, and their willingness to understand and adapt to your company's values and working style. Look for an agency that shows enthusiasm for your business, is open and transparent in its communications — particularly around what a good relationship looks like to them, and exhibits a collaborative approach to working with your team.