Google Adwords or also known as Pay Per Click is an online advertising platform by Google where advertisers can showcase their ads to the web users. Google Ads helps you target consumers who are already in the market ready to buy products and services. Getting ranked with Google Ads is a much faster process than SEO but it does come with a cost involved - with every click performed that leads to the website. Google Ads also help you target the local consumer using their geo-targeting services.
Running Google Ads requires constant optimisation of the ads as you would like to improve the click-through-rate (CTR) and also reduce the cost-per-click (CPC). It takes an experts eye to work and optimise Google Ad campaigns so you maximize your returns. You will have to understand to allocate budget on the converting clicks rather than the non-converting ones.
Absoltz helps its clients with an extensive Google Ads campaign with regular reporting on performance so that you can clearly see how every ad is performing and which products or services are more likely to generate more revenue.