California is sometimes considered an incubator for the rest of the country as many ideas that start here eventually spread nationwide. The California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and though you may have initially ignored this legislation because your business isn’t located in California, it is useful to understand the basics of the the act. At the very least, it will inform you as to whether your business is actually impacted. Longer-term, however, it will prepare you if your state becomes the next to enact stricter data privacy regulations, or if legislation comes from the federal level.