Your Google My Business Listing is the centerpiece and foundation to any local SEO campaign! You simply aren’t visible if you don’t create a Google my business page for your business locations. Next, you will want to list each location correctly to avoid a duplicate business listing; separate locations still fall under one business entity. New devices have then changed the scope of how your business listing is used in a local search. Through smartphone proliferation, not only “what” and “who”, is important, but the context of “where” the search comes from. Prospective buyers now can search from their mobile phone in their back pockets. It is common to see someone leaving work, walking down the street, or on public transportation and speaking a query into their smartphone. This is when you want your business to display in Google Maps Local Pack. Google AdWords now offers Swipeable cards now showing product price ranges, which can work in tandem with your GBL and knowledge graphs. The more critical decision-making factors you can offer prospective buyers upfront, typically the better it yields calls and clicks. New updates to further optimize a Local Business Listing continue to be unveiled. On November 16th, Google added details that describe how marketers can further markup industry-rich content to generate a host-specific carousel of restaurants in the search results. The example given was for Mexican restaurants with the ability to display your business name, an image and the type of cuisine served. Currently, Google says, they are piloting this feature with a small set of initial providers and plan to open up the feature to more providers soon.