It depends on who’s asking us. Brands, Enterprise, Customers and Start Ups, generally come with a clean slate. As an end to end video production house we get involved from the very beginning. Where as mainline and digital agencies generally approach us with a script, and we pitch in right there and pick up the baton. So, the process ideally starts from pre-production services, which many times includes, writing scripts and prepping storyboard. We follow that up with the production planning, head for the shoot, and return with the material for post-production. In the post, we put together the film as per the storyboard or the script; further to that, music and colour grading is done. Meanwhile, we keep sending the client draft versions so that the client is involved in every step of video production lifecycle. This helps in reducing iterations and faster TATs.