SEO and PPC (Pay-per-click) are both digital marketing strategies that aim to increase a website’s visibility in search engine results pages (SERPs). However, they differ in their approach and cost.
SEO is a long-term strategy that focuses on optimising a website’s content and structure to improve its organic ranking in SERPs. PPC, on the other hand, is a short-term strategy that involves paying for ads that appear at the top of SERPs when certain keywords are searched. SEO is a more cost-effective strategy in the long run, but PPC can provide immediate results.