That depends on the nature of the bad review and who left it. Even our brand encounters false, negative reviews from fake users. In these cases, we flag the review and take steps to have it removed. Things get tricky if a real customer left a negative review following a poor experience with your business. Sometimes, the only option is to provide a courteous reply and attempt to make it right with that customer. It’s for this very reason we plan ahead. With a proactive review generation strategy in place, one damaging review won’t cripple your entire aggregate review rating in Google.