There are two reasons why you should source candidates instead of waiting for them to apply to your job opening:
1. You probably don’t have the luxury of rolling the dice on unknowns. When you post a job, you do not know who will apply and when they will apply. Waiting for applicants to apply to your job puts you in a reactive situation, which means you have less control over your outcomes.
2. When you wait for applicants to apply to your open role, you are limiting your reach to a small portion of the workforce. Many top prospects are happily employed and are therefore not actively applying to new roles. Research shows that even though these passive prospects are not actively applying to new roles, many are still open to new opportunities if they are presented with them.