Where traditional SEO prioritizes content that is keyword-based, semantic SEO is a topic-based approach that increases the likelihood of connecting users to information that is most relevant to their search query.  It accomplishes this by focusing on both the meaning behind queries and the contextual information and relationships in the content being retrieved. This results in a better user experience which can lead to a lower bounce rate, as those who end up on your page from search have a higher intent to consume the information presented. Moving from a keyword-based to a topic-based approach with your content can seem a bit abstract at first. After all, it’s simple enough to do some keyword research, find a list of terms, and then write content to string the terms together.
These same skills are still essential when it comes to semantic SEO, with one key difference: entities.