At Unbound, we take a multi-faceted approach to optimising Google Shopping Ads to ensure you get the best return on your investment. Here's how we do it: Data-Driven Analysis: We start by conducting a comprehensive audit of your existing campaigns to identify strengths and weaknesses. We look at metrics like click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS) to gauge performance. Product Feed Optimisation: A well-structured product feed is crucial for Google Shopping Ads. We ensure that your product titles, descriptions, and images are optimised for both SEO and user experience. Bid Management: We use advanced bidding strategies tailored to your business goals. Whether you're looking to maximize visibility or profitability, we adjust bids at the product level to meet your objectives. Audience Targeting: We segment your audience based on various factors like demographics, location, and past shopping behavior to deliver more personalized ad experiences. Competitive Analysis: We keep an eye on your competitors to understand how they're positioning their products. This helps us make data-backed decisions to keep you ahead in the game. Performance Monitoring: Our work doesn't stop once the campaign is live. We continuously monitor its performance and make data-driven adjustments as needed. Reporting and Insights: We believe in full transparency. Our clients receive regular, detailed reports that not only show performance metrics but also provide insights into what the numbers mean and how we plan to improve them. A/B Testing: We routinely run A/B tests to compare different ad elements, from headlines and images to landing pages, ensuring that every aspect of the campaign is optimized for performance. By employing these strategies, we aim to not just meet but exceed your performance expectations for Google Shopping Ads.