User-generated content (UGC) has the power to make your emails more engaging and persuasive. By incorporating UGC such as customer reviews, testimonials, and social media posts, you can add authenticity and credibility to your email campaigns. When potential customers see real people sharing their positive experiences with your brand, they're more likely to trust your message and take action. UGC creates a sense of community and connection, increasing email engagement and driving conversions.