FAQ stands for Frequently Asked Questions – so think which queries you and your staff find yourselves dealing with again and again.
Chat with your sales and support teams – because they’re on the frontlines of online customer service and interaction, they’ll have a good idea of what your audience’s biggest bugbears (and most pertinent pain points) are. If you’re still struggling for inspiration, try sending out a survey to your customers, or even pulling a focus group together to dive deeper into your audience’s top hangups.