Good question! As the LGBTQIA+ acronym continues to grow and commandeer more letters, a tongue-in-cheek name for the rainbow community evolved on Tik Tok as 'The Alphabet Mafia'. Chelsea and Ruth communicate mostly through sending each other multiple Tik Toks throughout the day so we thought it worked well with our content, our love of Booktok and the fact it is one of those 'if you know, you know' references.