The choice of Range and Assortment planning are important micro space planning decisions for retailers. This involves the selection of the right mix of products (range) and variations of those products (assortment) in any category.
The planogram, schematic, or POG is the visual representation of the product range and assortment for any given category. It defines the location on shelf and number of facings of any specific product. It is used by in-store teams to merchandise the shelves.
There is a raft of data, science, and commercial negotiations that inform the range and assortment planning including the psychology of product selection, the retailer’s category management strategy, and each brand owner’s merchandising plan.