The collection is a crossover collaboration between Hello Kitty and Naruto. The items are perfect for anime fans and cover plush toys, key chains, and enamel pins. The trickier part is finding a reputable place to shop. For instance, Kidrobot, Sanrio, and other websites have poor customer reviews and failing ratings on the Better Business Bureau. Luckily, there are some places like Hot Topic that have an item or two. A Japanese-based company, Atsuko, also carries a Naruto X Hello Kitty Collection.