In baby care, the term ‘natural’ refers to a commitment to only using ingredients sourced from nature in their purest form. It goes beyond just the absence of synthetic chemicals and extends to formulations that prioritise botanical extracts, essential oils and plant-based ingredients known for their efficacy and safety.
Truly natural baby care products steer clear of harsh chemicals like parabens, sulphates, phthalates and artificial fragrances that could potentially irritate your baby’s delicate skin. Instead, natural products harness the power of nature’s goodness, using ingredients that are minimally processed and retain their inherent therapeutic properties.
By favouring ‘natural’ baby care, parents can provide their little ones with products that support the pure, gentle nature of a baby’s skin. It's about choosing products that not only cleanse and moisturise, but also contribute to the overall health and wellbeing of your baby’s skin over the long term.