Steady Freddy is a game changer. The major medical advance is the incorpation of evaporative technology. The product is volatile and on application you will notice a cooling sensation as a component of the product vaporises, this leaves a silky smooth residue. Within minutes you will appreciate the true genius of the product - you will feel a tingling sensation and this is the reversible desensitization is taking place. In doctor speak - the mechanism of action can be explained as such - once the product is sprayed onto the underside of the penis, the volatile components of the medication evaporate. This results in super-concentration of the lidocaine - the lidocaine then rapidly diffuses down the concentration gradient through the layers of the skin to the target area - the A beta, A delta and C fibres. The sodium channels in these nerves are reversibly blocked and the action potentials taking sensory information back from the underside of the penis don't make it down the pudendal nerve. The net result is the sensory feedback loop to the brain is reversibly blocked. This is what allows more stimulation/penetration of your penis so that you can give your partner more.