An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. An SEO audit typically reveals: Competition insight Content gaps User experience issues Potential off-site issues On-page SEO issues Website structure issues Technical SEO issues You should NOT start an SEO campaign without having a proper audit on your site first.