eCommerce managers use various software tools to manage and perform various essential parts of their work. Here are some of the most common software tools used by eCommerce managers:
eCommerce Platforms: eCommerce managers use popular platforms such as Shopify, WooCommerce, Magento, BigCommerce, etc., to design, build and manage eCommerce websites.
Analytics Tools: Analytics tools such as Google Analytics, Piwik, KISSmetrics, and Mixpanel help eCommerce managers track and analyze user behavior, website traffic, and sales data.
Advertising and Marketing Tools: eCommerce managers use tools like Google Ads, Facebook Ads, and Twitter Ads to create and manage targeted advertising campaigns. Email Marketing automation tools like Mailchimp, Klaviyo and Omnisend help in managing newsletters and email campaigns.
Inventory Management Software: Inventory management software such as TradeGecko, Ordoro, and Stitch Labs help eCommerce managers to keep track of the inventory levels, and to manage stock at multiple locations and channels.
Customer Relationship Management (CRM) Tools: CRM tools such as Salesforce, Zoho, and HubSpot help eCommerce managers manage customer interactions and customer data in a centralized system.
Shipping and Logistics Software: Shipping and logistics software such as ShipStation, ShippingEasy, and Shippo help eCommerce managers manage shipping delivery and returns.
Fraud detection and security tools: eCommerce managers use tools like Signifyd, ClearSale, and Sift Science to detect and prevent fraud in the checkout process.
These software tools help eCommerce managers to streamline and automate their workflow, saving time, and increasing efficiency in managing their eCommerce business.