Yes, ecommerce is undergoing a significant digital transformation. A recent report by Statista showed that the ecommerce and retail sectors have accelerated their digital transformation processes by 70% since the onset of the pandemic.  This shift has largely been characterised by the integration of advanced technologies like AI, AR, and big data analytics, which are enhancing personalisation, streamlining operations, and revolutionising the overall shopping experience. As consumer behaviours and expectations evolve, ecommerce businesses are rapidly adopting these innovations to stay competitive and meet the demands of the modern digital marketplace.