Titles that include creative word play, questions, and descriptive adjectives are more likely to catch people’s attention. Using power words like “amazing”, “unbelievable” or “shocking” can also draw viewers in. Titles should be short and concise while still providing enough information to give viewers a sense of what the video is about. Including keywords related to the topic of the video can help it appear higher up in search engine results. For example, a video about how to make sushi might have a title such as “Shocking Sushi Secrets: How To Make Amazing Japanese Cuisine At Home”.