That really depends on the kind of business you're in and what your goals are. Some of our clients (such as GreenFox Windows) believe that a healthy balance is the way to go. Greenfox runs an SEO campaign with us (targeting "Edmonton Windows," and "Calgary Windows," as well as a social media marketing campaign through one of our partners. Although Greenfox Windows gets significantly more traffic through SEO, its social media campaign keeps them top-of-mind for competitors and helps spread the word about their great service, outstanding reviews, and unique sense of humor.