Cold calling is a marketing practice where sales representatives contact prospective customers who have not previously interacted with them to solicit business. You can use this method to generate leads from people who have not expressed a prior interest in your product/service.It is an effective sales method for organizations selling software and software solutions. Cold calling in software sales is a B2B interaction since your customers are other businesses, not individual customers.While making a B2B software sales call, you must use the right cold-calling tools to reach more prospects in less time. It also helps to use a well-written script that talks about the features and functionalities of the software, the pain points it aims to solve, and the outcomes of using it.Agents engaged in software sales must also have the skill to navigate gatekeepers before they can talk to someone at the decision-making level.