Here are some of the most popular trends this year:
Geofence Marketing – It is location-based marketing that connects with smartphone users in a specific geographical area. Brands can use it to find the target audience when they are purchasing from a competitor brand. Apart from internet connections such as Wi-Fi, geofencing utilizes Bluetooth, RFID, etc.
Instagram Reels – Digital marketers can use these short-form videos of 15 to 30 seconds. The platform offers customizable and sophisticated video and audio processing tools.
Voice Search Optimisation – This is gradually becoming popular as a large majority of Gen Z and Millenials are now using Alexa and similar products.