Talcum powder, often sold as baby powder, is a super-fine and soft powder made of the mineral talcum. Because talc particles are so soft and because they absorb moisture so well, talcum powder is a base ingredient in numerous cosmetic products. On its own, the use of talcum powder can be for cosmetic purposes, like: As a deodorant, Soothing skin, Rash prevention, particularly for babies suffering from diaper rash, Reducing friction between skin and clothing, and Eliminating moisture. The pharmaceutical company Johnson & Johnson has dominated the market with its baby powder products. However, in addition to Johnson & Johnson, there are a couple of other talcum powder makers, including Sutherland, and Taylor of Old Bond Street.