Veterinary practices should conduct website audits at least annually to stay current with technological advances and user expectations. This frequency ensures the site reflects recent changes in the practice, such as new staff or services, and maintains a modern, user-friendly interface. Regular audits are crucial for optimizing search engine performance and usability, which directly impacts client conversion and retention. Additionally, updating content like blogs and interactive elements can enhance engagement and keep the website aligned with the practice’s growth and marketing goals.