Creative consumption involves introducing new technologies to create unique experiences not available in traditional retail stores. It is also about thinking beyond standard products and services to find new ways to enjoy life. For example, creative consumers often purchase items with a temporary or symbolic value or buy something that is out of the ordinary. They also try to use their consumption habits to express themselves in some way, whether through their clothing or home decorating choices.  Creative consumption is how Generation Alpha expresses itself in an increasingly noisy and chaotic world. It allows them to take control of their own lives and make choices that reflect their values and interests.