Google gives more weight to original links, although it still places value on syndicated links. The specific value will be established by factors like whether or not the link contains a canonical tag. Regarding huge media conglomerate sites, Google typically crawls several of those pages independently rather than using a default canonical tag and just indexing one. This might be because the title tag is different, the boilerplate language on the page is foreign, etc. The greater the number of indexed connecting pages, the greater the client's chances of receiving more hits, exposure, and traffic. Syndicated links have less short-term SEO impact than original links. Still, enhanced brand recognition may aid with branded searches and click-through rates.