Yes… but this concern is well-founded. We push the envelope, to get break out results you have to do things differently. We test things and see what works, it’s our job to maximize performance while ensuring your brand is well represented.  All ads/creatives will be put forward to you for review before launch, so your brand is never at risk by publishing rogue content. Usually for the first 2 months we push forward heavily, to test boundaries and performance as well as learning about your brand guidelines. Usually by month 3 we’re well accustomed and not pushing the edges as hard. We will check in with you the whole way. But we may send stuff across we feel you might say no to, because it ‘may’ fit the guideline and actually perform well. You’ll have the responsibility to draw the line if you feel like we’re going to cross it.  Our skill sets are balanced between creative/branding approach and pure data science performance marketing. This means our approach is focused on the highest returns we can create without jeopardizing our client’s brand.