There’s a variety of ways for businesses to do digital or online PR, depending on their unique needs and goals. Effective techniques for digital PR include:
● Publishing guest articles on other sites to reap new, high-quality backlinks
● Creating and distributing press releases
● Creating multiple forms of content, such as articles, guides, illustrations, videos, and podcasts
● Using social media to engage your audience, learn about them, and promote your content
● Networking with journalists, editors, and bloggers to enhance press coverage
● Setting up online reviews, testimonials, panels, or interviews
● Offering opinions and expert insight on trending topics
● Using influencer marketing to acquire mentions on popular sites and blogs
● Monitoring key performance indicators and other metrics to track your progress