A common insurance policy for digital marketing agencies has commercial general liability insurance. Otherwise known as CGL insurance, it’s a standard policy coverage in most commercial insurance packages. It protects businesses against third-party claims of bodily injury and property damage and other basic business risks. This includes slip-and-fall accidents and libel and slander lawsuits.
Cyber liability insurance is also important since digital marketing is done online. It covers customer notification costs, data restoration, fraud monitoring costs, data breach lawsuits, and other cyberattacks.
A digital marketing agency also needs errors and omissions insurance (professional liability insurance). It covers your agency for any missed deadlines, failed digital marketing campaigns, errors and oversights, and other work-related errors or omissions.