User experience (UX) is a critical factor in determining the success of a website or application. A well-designed user interface enhances the usability and accessibility of a product, ensuring a seamless and enjoyable experience for users. Effective design helps guide users through a website or an application, making information easily accessible and interactions intuitive.   When users encounter a poorly designed interface, they are likely to become frustrated and abandon the site or app. On the other hand, a well-designed interface can enhance user satisfaction and increase engagement. By understanding user behaviour and incorporating design principles that align with their needs and expectations, businesses can create a positive user experience that leads to increased conversions and customer loyalty.