To achieve success in the eCommerce industry, a personalized shopping experience for customers is a must. Improving the customer journey through tailored recommendations is a great way to keep customers on the site for longer. Hence, machine learning ecommerce is the trend to follow by if you want your business to grow. Whether it’s B2B or B2C sales, a personalized experience is going to attract buyers.
Next up, it’s important for companies to have a social media presence. Social media commerce was big last year, is big this year and will be for the years to come. More and more companies see that having their products online on platforms like TikTok is what’s making the sale. Purchases handled between businesses are also happening thanks to social media, simply by finding out about their products online.