This question tests your knowledge thoroughly because it is expected of you to be familiar with different skills that add to the growth of the business. The ideal answer has to be a mixture of your social media managing and marketing skills and your temperament or how you behave under certain circumstances. For example, a social media manager has to deal with negativity and criticism in a very mannered and professional way and that requires a good temperament. Also, you must have good communication skills to talk to other brands and people to convince them to collaborate with your brand.   You as a social media manager must also be adept with certain technical elements, social media dynamics, and how they vary as per different platforms, should create and monitor different projects, and must be ready to adapt to different challenges.