Yes and no SEO at its heart is simple - optimize a website or a certain page to cater as best it can for a particular search query For example if someone was to search for the term buy white trainers it would be pretty obvious what the top search results are likely to display - the opportunity to buy white trainers However how you rank above other competitors all serving this term in similar ways is the tricky part Especially given that a search term such as this is likely to have a lot of competition However as with most disciplines doing the basics well is 80 of the battle and you don t have to be an SEO whizz to do the basics I m talking about outwriting your competitors in terms of high-quality content making sure that your page is appropriately titled ensuring that your content is easy to read writing enticing relevant meta titles and meta descriptions All that good stuff Doing this for long-tail keywords i e highly relevant keywords to your website with relatively low search volumes and low competition will more than likely get you ranking However if you re competing for short tail keywords more general terms with high search volumes and lots of competition then you re going to struggle with just the basics alone In addition identifying keywords that you are capable of ranking for can also be tricky without the knowledge and access to expensive marketing tools that professionals use every single day It s like trying to compete with one arm tied behind your back At Fat Fish Marketing we can help provide you with the expert knowledge to do both the basics and the more advanced elements of SEO to a professional level What s more we can help you identify search terms that you re going to be able to rank for very quickly and provide access to premium marketing reports powered by the likes of SEMrush