Each platform has its pros and cons. To select the right option, you should first delve into the demographics and location of your target audience. For example, iOS dominates in Japan and the US, while Android trounces the competition in China and India.
Budget and timeline should be among other differentiating factors for your choice of platform. In this case, we recommend consulting your app development partner agency to get an estimate for each platform. Alternatively, you can build a minimum viable product (MVP) for each platform and see where it fares better.
If you’re still having doubts about the platform, read our full Android vs. iOS comparison here.