Every digital marketer has to possess a number of key skills, including:
Planning and thinking using a design-based approach to problems from a customer viewpoint
Knowing how data analytics tools like Google Analytics operate can help you better understand customer behaviour and develop innovative ways to increase internet traffic and conversions.
Knowing the basics of content marketing can help you produce interesting, SEO-friendly material that will successfully engage your target audiences.
Running successful digital marketing campaigns requires knowledge of search engine optimization and search engine marketing.