1- Assets: Assets are things that you possess, such as patents, machinery, equipment, or a strong brand that will practically sell a product on its own, Cash is also an asset. 2- Capabilities: Capabilities are the types of abilities and expertise that your organization has developed to perform core functions. Simply put, it is what you can do as an organization. The particular kinds of capabilities your firm might have are superior marketing skills, the ability to develop artificial intelligence software, or being able to efficiently install a unique type of asset.