"Insetting" and "offsetting" are two approaches to managing and balancing social and ecological footprints: Offsetting involves compensating for one's negative environmental or social effects by supporting external projects that act against the burden on nature's resources or create positive social outcomes elsewhere. For example, a company might offset its carbon or plastic waste emissions by funding reforestation & plastic waste removal projects in a different location. Insetting in contrast means integrating sustainability actions into the core business operations and supply chain. It's about making improvements within one's own activities or direct sphere of influence. An example is a company reducing its carbon or plastic footprint by adopting renewable energy sources or using plastic substitutes in its own operations. As corporates often are not able to transform quickly enough to reach their insetting goals in a short timespan, offsetting can at least support external projects acting quickly on a global scale against certain footprints of the corporate's operations. Offsetting should always be accompanied by strict insetting strategies & goals that the corporate reports against regularly, with the intention to reduce the needed offsetting amount over time.