UX design is all about the experience a customer gets when using the product and how easily they can accomplish their desired tasks. Nowadays, User experience design plays a vital role in the success of a website or an application as it helps the users find information from a website quickly or make the features of an application more straightforward to understand and use, thereby providing a meaningful experience to the customers and cementing their loyalty in return. That’s not all! It also helps businesses acquire more customers for their products by ironing out the creases that might disrupt their user journey.