In SWOT analysis, strengths are the things that companies certainly do well, or in a way that differentiates you from your competitors. Here you think about the benefits that your company has over the other companies. It will definitely motivate your staff, approach to certain materials, and a strong set of making processes.
However, in SWOT analysis strengths is an integral part. So, you have to determine and analyze your company’s USP (Unique Selling Proposition) and put them into the strengths section.
Hence, we can say that strength is a resource or ability that companies or organizations can use effectively to reach their objectives.