There are many monetization methods available for publishers and mobile app developers to add revenue streams to their content.
1. Programmatic ads. Programmatic advertising uses technology to automate the purchase of publishers ad space. This can be in-game or in-app advertising, display or native ads on websites, or interstitial ads between videos.
2. In-app purchases (IAP). One of the most popular mobile app monetization strategies, it involves users buying consumables, premium content, or subscriptions within the app.
3. Subscription models. Another monetization model for publishers and app-developers is to charge a subscription fee. The benefit is that it can provide you with a steady recurring income.
4. Premium content. You may provide much of your content or app functionality for free, but offer premium features and upgrades for paying members.
5. Brand collaborations. If you’re an influencer, you can partner with brands who exchange exposure for a fee.
The monetization strategy that’s best for you will depend on your business model and the type of content you publish.