It recognizes The North Face, an outdoor technical apparel label designed for the elements, as a luxury in and of itself. Growing up in New York City, The North Face was a ubiquitous brand in the late 2000s and early 2010s. They had a popular television show where they would test their products by putting them to the ultimate test: people. The brand is known for its limited edition items that are only available for a short time period. These include seasons jackets, pants, and hats that change every year. There are also single-edition items such as shirts and vests printed with camouflage patterns or designs. The North Face doesn't just make clothing, it makes equipment for camping and hiking too. This includes tents, sleeping bags, and other camping accessories. Some consider these necessary tools for surviving in the great outdoors. In addition to selling apparel and equipment, The North Face operates retail stores across the world. These include locations in Manhattan, Chicago, San Francisco, and Seattle. They also have partnerships with top universities for educational programs. These include collaborations with Columbia University, Stanford University, and the Massachusetts Institute of Technology (MIT). Finally, The North Face is known for its charitable initiatives. These include efforts with environmental groups like Greenpeace and PETA (People for the Ethical Treatment of Animals).