You can measure your Pinterest analytics by using the platform's built-in analytics tools, which provide valuable insights into your audience, your content, and your performance on the platform. Here's how to access and use Pinterest analytics:
Go to your Pinterest profile: Log in to your Pinterest account and go to your profile page.
Click on "Analytics": Click on the "Analytics" tab located in the top left corner of your profile page.
Explore your analytics: Explore the different sections of your Pinterest analytics, including:
Overview: This section provides a summary of your Pinterest activity, including impressions, engagements, and audience insights.
Profile: This section provides detailed information about your profile, including your audience demographics, interests, and engagement metrics.
Pins: This section provides insights into your individual pins, including impressions, saves, and clicks.
Boards: This section provides insights into your boards, including how many saves and clicks each board is receiving.
All-time: This section provides a summary of your overall Pinterest performance over time, including total impressions, engagements, and followers.
Analyze your data: Use the insights provided by Pinterest analytics to optimize your Pinterest strategy and improve your performance on the platform. For example, you can use the data to identify which pins and boards are performing well, what your audience is interested in, and how to improve your content to better resonate with your audience.