It is certainly easier to build a website today given all the tools available to you. However, given that your website is the front door to your business when people are searching, there are features you need in place in order for your website to work for you. The following are reasons to work with a professional to build your website: Your website needs to be structured properly to provide a quality user experience. The content needs to be written to speak to your potential customer, ensuring they understand how you can help them. Search engine optimization needs to be built into your website to take advantage of the opportunity to be visible to those looking for what you offer