Natural Dog Company organic healing balms will still work even if most of it has been licked off! The key is to apply as often as possible—especially before bedtime when your dog's body is in healing mode; your dog will also be more relaxed and less likely to resist at bedtime. The more time the product is allowed to absorb into the skin, the better results you'll see. Distractions work wonders! Try a giving your dog a long-lasting Gnawer to chew on, some tasty treats, a dab of peanut butter, or some belly rubs while the balm works its magic!