JetBlue Airways' loyalty program is called TrueBlue, and it allows members to earn points for every flight they take with JetBlue Airways. Members can also earn points by shopping with JetBlue's partners, such as hotels and rental car companies. Points can be redeemed for free flights, upgrades, and other rewards. Members of the TrueBlue program can also enjoy additional benefits, such as waived fees and priority boarding.