Yes! Search engine rankings can change on a frequent basis, and this can be frustrating for business owners. For instance, one day they rank number one for a key phrase and the next day they may rank number 14. There are different factors that affect the rankings of your website. They are,
New web pages and content are scanned by the search engines every day, and this makes them jump ahead of some existing pages in the search results.
If your website has outdated information, the rankings may drop due to irrelevancy.
The algorithmic changes in the search engine affect how they evaluate websites and rank them on the search results.