Reverse printing is when the background of the design is printed instead of the design itself. For example, a typical print job of black text on white tape would be reverse printed as white text with a black background. Extra surcharges apply for reverse printing. When ordering online please select the box that reads “Is this a Reverse Print or a Flood Coat/Ink coverage exceeding 50% of the entire surface adds an ink charge.” There will be a plate gap with reverse prints.