We will install the Facebook pixel (similar to the LinkedIn Insights Tag used for LinkedIn Marketing) on your website and select events to track (such as page views, product purchases, button clicks) Drive targeted traffic to your website through the creation of highly engaging content such as video based ads that are distributed using Facebook’s Ads Manager. Users will begin to visit your website and will be tracked based on their actions on the website. When enough successful actions on your website have been made, campaign will optimisation begin. This means that we will allow the Facebook algorithm to find new customers that have similar features to people that have previously completed actions on your website. Retargeting new advertising content to potential customers that did not complete a transaction (based on metrics such as video engagement and user website engagement) can begin. Video Outcomes has in-depth knowledge of how to properly mark-up your website using the Facebook pixel and then how best to drive traffic to your website using Facebook’s ads manager platform. We specialise in re-targeting your website users based their level of engagement and providing them new content that will take them closer to a sale. After your website has had enough visitors we can re-optimise your Facebook Ads campaigns to target new customers with similar traits to those that have already completed actions on your website.