It’s common to experience the feeling that your competitors' ads are appearing more than your own. There are several reasons this could happen. Often, it can be a case of your competitors running a larger advertising budget than you. It may also be that Google Ads is intentionally not showing you your ads as it is effectively targeting the people that are most likely to convert when visiting your website. Google relies on highly sophisticated systems and will learn from your browsing behaviour over time. If you look at your ads or click on them, but do not purchase anything on your website or convert through contact forms, then it is less likely to show you your ads in the future. Because of this, the best way to measure whether Google is showing your ads is by reviewing the impressions count in the Google Ads Campaigns themselves. The other benefits of monitoring through Google Ads Campaigns Google Ads Campaigns also allow you to monitor metrics for how your ads impressions compare with other competitors on average and whether other competitors typically show above you or below you in the search results. Rather than analysing how often your ads are appearing, it’s important to always go by the results in terms of return on ad spend and revenue to understand the effectiveness of your campaigns.