Good digital experiences improve the quality of life for consumers without them even having to think about it. Bad digital experiences lead to visitors being frustrated and dropping off. Examples of good digital experiences are:
Booking a reservation in a hotel or restaurant and Google automatically adds it to your calendar with the right location.
Seamless ordering and return process with timely alerts about the shipping of your order as well as few-clicks return process.
When searching for a specific product, having an intuitive search experience with filters tailored to your needs and recommending exactly the results you were expecting to see.
Ability to reach out to your city or municipality at any point during the day or night and being able to start an application or see the status of your request.
Not being bombarded with irrelevant emails when you haven’t engaged with emails for a long time already.
Getting to see relevant content recommendations when reading the news headlines.