The founder of RocketFuel is George John, a serial entrepreneur who has founded several successful startups. He co-founded the company in 2008 with his partner Richard Frankel after identifying the need for an automated digital advertising platform that could revolutionize the way businesses target their audiences. The two had previously worked together at Adchemy and saw an opportunity to apply similar technology-driven solutions to the world of online advertising. With its proprietary artificial intelligence algorithms, RocketFuel quickly developed into a powerful marketing engine designed to maximize return on investment (ROI) while reducing costs associated with manual ad management. The company has since grown exponentially and now provides services like predictive optimization, cross-channel personalization and real-time analytics across a variety of platforms such as display ads, search campaigns and social media networks. Today, RocketFuel is one of the leading providers in programmatic media buying automation with thousands of clients worldwide including major brands like Microsoft, Amazon and Yahoo!