One of my biggest breaks came from my first guest post going up on the blog of the social media scheduling app, Buffer. Not only did I tap into their audience of 1 million+ readers, but it also associated me with a brand that people in my niche look up to.
However, getting a guest post on a blog like Buffer’s isn’t easy and I was only able to make that happen because I cultivated a relationship with their blog editor over the course of weeks with intelligent blogger outreach—by first featuring them prominently on my blog (providing value first).