It fosters a sense of belonging. When you use your own name for your firm, your clients and customers will know exactly who they'll be working with—and they'll also be able to conduct more research into your past and skills. Incorporating your name could also help attract the right staff members. Your employees will feel like part of a family team if you use your name for your practice. Using your name for your business provides benefits that no other option can match. Consider how your name might benefit your business by using these tips as a guide.