Sales teams communicate with potential customers, who must at some point be ready to sign a contract. Salespeople guide customers through various types of contract terms, such as fixed-price, cost-reimbursement, and time and material contracts. Contract management, in turn, falls on the shoulders of legal departments. They focus on maintaining legal certainty in all activities: drafting and reviewing contracts, confirming roles, responsibilities, and milestones, managing legal risks, etc.
Legal departments align with a company’s strategy and values, which the sales teams in particular pass on to their customers. This is why it is so important for sales and legal teams to work together.