“Social selling the inbound way” is just another way to describe what we’ve been talking about in this whole post. Social selling is inherently inbound: that means you’re attracting (or pulling) prospects by nurturing organic relationships and sharing valuable content.
Inbound sales requires building a reputation as a trustworthy industry leader so that when your customer is ready to make a purchase, your brand is top of mind.
On Modo’s LinkedIn, for example, you’ll find very few posts about membership sales or content pushing you to sign up. Instead, you’ll find posts about value-aligned partnerships or re-posts from members.
Conversely, selling the “outbound way” would involve pitching or explicitly pursuing someone to buy what you’re selling — think cold calls or traditional advertising.
To practice social selling the inbound way, focus on providing insights and information, sharing your authentic journey and struggles, and maybe offering a little entertainment in the process. In short, practice the basics of good social media engagement.