Email automation flow is a series of emails with established rules and triggers. You can set rules for your email flows to auto-send messages at specific intervals or stop sending once a specific action is taken.
For example, you can set a flow to trigger after a user has abandoned their online shopping cart with items in it. The system will automatically send a series of emails to alert the potential customer about their abandoned cart. Itâll automatically stop the series once the user has completed their purchase.