Digital marketing is a hugely important part of any fashion marketing strategy. Social media is one example, with Instagram and Facebook being particularly relevant platforms for fashion brands to be active on. The world of online retail has exploded in recent years, with established and niche brands alike benefitting from an online presence. This can include anything from an e-commerce website to an Amazon storefront, and everything in between—the key is knowing your audience, what they want to see from you online, and how you can give it to them.