Moving on from designing geo-specific landing pages, the next step in local SEO is claiming and optimizing business profiles. After creating a detailed local SEO strategy, businesses should begin to ensure that all their relevant business profiles across the web are claimed and optimized. This includes listing on Google My Business and other search engines, as well as review sites such as Yelp and TripAdvisor. A reputable SEO company can assist with this process, ensuring that all of a business’s listings include accurate, consistent information across the web. Businesses should also keep an eye on what customers are saying about them online. Reviews play an important role in local SEO rankings, so businesses should take the time to respond to customer reviews; this shows customers that they value their feedback and will help to boost their ranking in search engine results pages (SERPs). Furthermore, businesses should look into leveraging local citations from trusted sources like Chambers of Commerce or relevant trade associations; these citations will help to improve visibility for the website. Creating and maintaining accurate business profiles across the web is essential for optimizing visibility for local SEO services. Doing so will make it easier for customers to find a business in SERPs, as well as learn more about its products or services. Additionally, these profiles provide an opportunity for businesses to collect data on their audience and track how customers interact with their brand online.