Depending on the healthcare services you are offering, there may be many competitors who are all after the same pool of patients. To stand out from the rest, you need to build a brand for your medical practice. Instead of blending in with the rest, you need to distinguish yourself from the rest of your colleagues. A way to effectively do this is to build a brand for your medical practice. There are 2 important aspects of building the brand. 1) Building the brand of the practice 2) Building the brand of the provider (doctor, dentist, surgeon etc). They are both equally important. Read more about how to brand your practice and your own self.