Social media marketing has become one of the best ways to reach new audiences, and Instagram is one of its leading platforms. There are several reasons businesses advertise on Instagram, the most important is that it's a large and diverse online community with unlimited marketing potential.
Running Instagram ads gives you access to an enormous audience base that never stops growing. And since Facebook and Instagram are connected, businesses with an existing Facebook page could easily target their Instagram audience based on Facebook data.
Additionally, Instagram ads have a non-intrusive nature. It's less likely to get a viewer annoyed since it blends in with other regular content on the platform. For this reason, Instagram boasts an engagement rate that's higher than what other social platforms offer.
It's also possible to integrate Shopify into your Instagram account, allowing businesses to sell products instantly.
And last but not least, Instagram offers one of the best results in terms of return on investment (ROI) and cost. You can effectively run ads from your own account on a low budget and without the need for extra tools. It also doesn't consume all your time.