When trying to sell software online, you need to know your visitors inside out. The best way to do that is by using Google Analytics. Understand your customers, their behavior, and their habits, to optimize your online software store and make more sales. Once you know where your customers come from, you can tailor your pages to keep them engaged. Use the AI Heatmap to check if your call-to-action buttons and value propositions are seen. Lastly, use Zyro's conversion optimization features, e.g. abandoned cart recovery, to make sure you never miss a software sale.