Personify is a Better Business Bureau-accredited company with an A+ rating from the BBB, a nonprofit organization focused on consumer protection and trust. The BBB measures companies by evaluating their responses to customer complaints, truthfulness in advertising, and transparency about business practices.  The company hasn't been involved in any recent controversies. Between its clean history and top-notch BBB rating, you may feel comfortable borrowing from the lender. However, an excellent BBB rating doesn't guarantee a good experience with the company. Talk with others who have used Personify before deciding to go with the lender.