Google Analytics is best for professional bloggers, businesses of all sizes, and anyone who wants to gain deep insights into their website traffic. It provides the most comprehensive data collection and analysis features.
Plus, MonsterInsights is a beginner-friendly plugin that lets you see your Google Analytics data through user-friendly dashboards, simplified information, and useful add-ons.
On the other hand, Jetpack Stats may be suitable for bloggers with basic needs. If you primarily run a blog and don’t require complex data analysis, then Jetpack Stats’ traffic updates, basic post and page stats, and SEO insights could be enough.
Also, if you are already using Jetpack for other features like security, the built-in Jetpack Stats might be a convenient option to get basic WordPress blog analytics without needing another tool.
Since both platforms are free, we encourage you to give them a try and see which one is most suitable for your website.