Traditional pluralization of names does not include an apostrophe. Correct Example: Carters or The Carters Incorrect Example: Carter’s or The Carter’s When the last name ends in s, es, ch, sh, x, or z, an “es” is traditionally added. Examples: Lewises or The Lewises, Foxes or The Foxes, Alvarezes or The Alvarezes Plural personalization may also be achieved through the addition of “The” {family name} “Family” Example: The Lewis Family Coton Colors is not responsible for personalization misspellings. Please, check your personalization to ensure your message is spelled correctly.