There are multiple types of call tracking. Each type offers a different level of performance. These are: Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited Campaign-level – When a business buys phone numbers and assigns each individual ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey. It’s used predominantly offline such as on flyers, business cards, and billboards. Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website. Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site. Read our brief guide on the difference between static and dynamic call tracking.