The referral programs are just like that. You are essentially recommending a product or a service that has earned your trust to a family member or a friend. Referral programs are extremely effective because here the customers are essentially your marketing puppets. In fact, 92 percent of consumers say that they trust referrals from their friends and colleagues. Nearly, 74 percent say that word of mouth is the key to their purchase decision. Just as it is in the case of products, ICOs can also benefit from referral programs.
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