The reviews and average ratings that each business has on Google Maps wield significant influence for multiple reasons.
Firstly, they establish a reference point for people seeking a specific product or service. It’s common practice to rely on the opinions of previous customers before making a decision that involves spending monetary resources and time.
Secondly, businesses with a higher number of positive ratings and accompanying comments are given greater visibility and higher positions in search results. Consequently, these ratings contribute significantly to building reputation and credibility for the business or service. It’s logical to infer that a business with a high quantity of positive reviews and a high average rating indicates an acceptable level of customer satisfaction among those who have purchased a product or service.
Both ratings and reviews provide direct feedback for owners and employees, allowing them to focus on areas for improvement. This feedback is valuable for business owners striving for excellence by refining their interactions, details, products, and/or services. Additionally, it presents the opportunity to address problems and deficiencies perceived by customers in their experience directly.