When determining a website's rank, Google uses algorithms to sort through the billions of web pages and come up with the best results for the user. The algorithms are constantly changing, but minor changes should not have a significant impact on your ranking. However, if you have been using the same keyword for years, it may affect your ranking. Let see at the Google algorithm and how it determines the website rank.   The first thing to consider is how Google is indexing the site. Search results list the top 10 websites. Depending on the keyword, if your site ranks number one, it will be at the top. Nevertheless, several factors can influence your ranking. In general, a website that receives a high ranking will list at the top of the first page of a search. However, it is worth noting that the rankings can change depending on the content of a website.   The second factor is the content. The content is what makes a website rank highly in search results. Google uses various algorithms to determine which pages are the most relevant to a user's query. In its most recent ranking updates, Google has made sure to include more information on backlinks, a sign of interconnectedness, and a natural tone. These factors determine a site's ranking. The more backlinks you have to a site, the higher will be the ranking.