Free online store builders are suited mainly to developers who know how to the specific technology provided. Since it doesn’t require a budget to get started, these free services are suitable for developers starting a personal project or a smaller professional project, such as: Private or self-employed individuals Startups Small businesses On the other hand, the IONOS MyWebsite eCommerce packages are suitable for small to medium projects that require the highest standard of quality and curated functionality. They can be used by people with no developing experience, as it is easy and intuitive, but also by developers who want to create projects that are later managed by non-techy customers. You don’t need any programming or design skills to set up your online store, just like with a free online shop service. Thanks to the modular functionality, it’s really straightforward to set up and design your eCommerce site. Simply select the elements you need and customize them. Since MyWebsite Online Store comes available in a range of packages, which differ in capacity and functions, it’s accessible to a wide range of users: Private or self-employed individuals Startups Small and medium-sized enterprises (SMEs) The cheapest packages allow for a store with up to 500 products. But you never know when you’ll need to expand once your business starts to grow, so IONOS allows you to upgrade at any time. If you need to start small because you only have a few products, we have great solutions for you, such as the Social Buy Button .