Video is important as a part of delivering an educational experience your learners will find engaging. It's also a critical part of selling your online courses. Very often, the best video hosting platforms for those two purposes are different.
For selling your courses, it pays to have a presence on YouTube. As a result of being one of the main places that video is hosted, YouTube -which is owned by Google - is also one of the main places people search for videos, making it one of the biggest search engines in the world. No matter where you wind up hosting your course videos, most course creators should seriously consider starting and growing a YouTube channel and paying attention to YouTube SEO.
You can also host your course videos on YouTube - most online course platforms make it easy to insert YouTube videos - but you can provide a better experience and take advantage of a wider range of features with other hosting solutions, including those that come included with some online course platforms.
LearnWorlds, for example, offers transcription and subtitle services, the ability to embed buttons, text, and questions, and other ways to make your video more dynamic and interactive - but you have to actually upload your videos to LearnWorlds to get most of these options. Platforms like Uscreen were created with video courses as their main focus and offer a range of features you won't find on YouTube, including the ability to publish your courses through "over the top," or OTT, video channels.