The climate and soil in Kenya are ideal for growing tea, with high altitudes, plenty of rainfall, and nutrient-rich volcanic soils. Also, the Kenyan tea industry wanted to create new tea varieties that could compete globally and offer more variety. As a result, they developed purple tea, which provides Kenyan tea farmers with an opportunity to diversify their crops and increase their income. This was specially important after the demand of black tea, which was Kenya’s primary export crop, dropped. Luckily, since purple tea is loaded with antioxidants and has a very agreeable taste, it has sparked interest among tea enthusiasts worldwide.