Improving business reputation refers to enhancing the overall perception and standing of a company among its customers and the general public. This can be achieved by consistently delivering products or services that are of high quality and provide added value to customers. By placing emphasis on the benefits and unique features of your offerings through targeted marketing campaigns, you can increase customer satisfaction, loyalty, and positive perception of your brand. Ultimately, an improved business reputation helps build trust and credibility, leading to increased customer trust and repeat business.