Ole Miss participates in the most competitive league in college athletics – the SEC West – and we value the student-athletes who represent Ole Miss in that effort. In order for Ole Miss to compete in NIL, and fairly compensate our athletes for their publicity rights, it is necessary to pool and harness the collective resources of the alumni and supporters of Ole Miss, and its alumni-related businesses. The Grove Collective allows us to be stronger together, providing the platform through which all alumni and supporters of Ole Miss may quickly and easily contribute to this cause.