A post is shared content for your followers to see known as 'organically' sharing. An ad is a 'paid' post to target an audience outside of your followers based on follower groups or demographics and interests. Most social media platforms limit the number of followers that organically view your business content. For a wider potential reach, promoting via ‘paid ads’ is an important part of any strategy. If a post performs well organically, make it an ad – promote or boost it too for a greater reach. We create Local Lancashire Social Media Content & Local Chorley, Lancashire SEO for websites Call +44 01772970190 Chorley, Preston, Lancashire, England, UK. WWW.ECKY-THUMP.COM