Some clients provide me a full briefing form that includes the keywords they require, internal links, tone of voice, brand guidelines, messaging and business goals. Other clients may just have a topic they wish to cover, and that’s it! While I can deliver pitch-perfect copy on the back of either, the more information you can provide, the better. If you already have tone of voice and brand guidelines, that can help make the process a little faster. If you can also provide me with priority landing pages and keywords you wish to target, I can both optimise the content and build-in internal links. But don’t worry, if you don’t have this to hand, I will just ask you a few questions to ensure I have all the information I need.