Emotional Reactions are defined as any piece of content which contains an emotion. Examples of Emotional Reactions are, “I can’t wait for #PLL,” “That is the scariest zombie ever on Walking Dead,” and “WTF Olivia Pope!” Examples of social media content that do not contain Emotional Reactions are, “I’m watching PLL tonight with my BFF” and “Gotta get back from yoga in time for Scandal.” Canvs TV tracks Emotional Reactions from Twitter, Facebook and YouTube.