The total amount of investment in price off promotions, discounts and allowances dwarfs the total amount spent on advertising per annum through all channels. That said, about 50% of the investment in discounting represents wasted investment on customers who are going to buy products or services anyway. We have the systems and expertise to help, to better understand and target the right amount of discounts, to customers who need it, at the right time. See Smarter Discounting.