Some people refer to the way we are raising capital (and how we allow you to invest) as “crowdfunding.” Put simply: crowdfunding is raising funds from a crowd of people. The term might be new, but the concept is not – if you’ve ever thrown in $5 toward an office party, you have witnessed crowdfunding in action. The term “crowdfunding” generally applies to using the internet as a means of raising money online by collecting (relatively) small amounts of money from a large number of people.