While the majority of the video industry is advocating for shorter videos, what we’ve found is that longer videos convert way better. And they attract higher quality leads rather than price hunters. The key factor is that the content needs to be relevant to your ideal customers. We do this by identifying their pains and desires on a granular level. Then position your solution as the obvious choice. Short videos on the other hand are great for drawing attention. But run out of steam pretty fast as they can’t hold that attention and convert the viewer into a lead or a sale.