Employers often (understandably) worry about potential risks. However, participating in Civics@Work is risk-free. Research has shown that American consumers overwhelmingly don’t make purchasing decisions based on a company’s political or social activities – 42% said it has no bearing, and an additional 24% say product price/quality is more important, compared to just 6% who do consider these initiatives. This means the program is safe in the medium- and long-term, as this type of nonpartisan civic engagement and activity has a near-zero chance of negatively impacting the consumption decisions of your customers.