Absolutely not. Most people do not realize the impact digital marketing has on the planet. One million digital ad impressions generate as much carbon emissions as a round-trip flight from Boston to London for one person. Marketing activities contribute a substantial percentage of corporate greenhouse gas emissions.
Additionally, a website with 100,000 page views per month emits twice as much carbon dioxide per year than a Toyota Yaris. Data centers also consume significant quantities of electricity, often equivalent to towns or smaller cities because of their massive servers.
Data centers use 1% of global electricity consumption. One study found that online advertising consumed between 20.38 to 282.75 TWh of energy and produced 11.53 – 159.93 million tons of CO2e when producing the electricity consumed.
Adding to the issue is invalid traffic associated with online advertising which causes 2.65 – 36.78 million tons of CO2e emissions. More and more groups are calling for the energy burden of online advertising to be studied to identify eco-friendlier ways to improve the industry.
Source: https://www.thedrum.com/opinion/2022/09/21/how-digital-marketing-directly-contributing-climate-change
https://www.sciencedirect.com/science/article/pii/S0195925517303505