A lip scrub or lip exfoliator gently buffs away dry surface skin, leaving lips smoother and softer. Lip scrubs generally have a slightly gritty or sugary texture, which helps to lift off the dry skin. Lipsticks, lip liners and lip glosses all go on more evenly and look clearer and more consistent when lips are exfoliated first. What’s more, a lip exfoliator like the Cookies and Dreams Cookie Crumble Lip Exfoliator contains moisturizing and conditioning ingredients like vitamin E, shea butter, avocado oil, grape seed oil and jojoba oil to leave lips feeling pillowy and conditioned.