Start with a website audit to discover key areas of improvement for your web presence. A proper SEO audit will shed light on technical factors, off-site factors, and even domain errors (like SSL and improper redirects). A comprehensive website audit involves a thorough evaluation of various aspects that might hinder your website’s performance in search engines. Key areas assessed include: Site Structure: Analyzing how your website is organized and ensuring it is easy to navigate. Content Quality: Evaluating the relevance, uniqueness, and value of the content provided to users. User Experience (UX): Ensuring the website is user-friendly, intuitive, and engaging. Mobile Responsiveness: Checking if your website performs well on mobile devices, crucial for both users and search engines. Page Speed: Measuring how quickly your web pages load, as faster pages lead to better user experience and higher rankings. Technical SEO Elements: Inspecting meta tags, schema markup, and other behind-the-scenes elements that influence search engine indexing and ranking. Audits also assess your website’s backlink profile and its alignment with SEO best practices, ensuring that your site is fully optimized for both search engines and users. By identifying and fixing these issues, comprehensive website audits lead to higher engagement and conversion rates.