There is no magic number that will guarantee your success with digital marketing. That said, on average, you should expect to spend no less than $5,000 on an initial website and SEO project. You should also budget for ongoing costs for monthly services, which can range from several hundred to thousands of dollars, depending on the scope and complexity of your needs. No matter what your budget allows, it's helpful to view digital marketing as an investment in your practice's growth and sustainability. You should budget for and treat it similarly to the other business-critical services of which you likely already invest.