Create Buyer Persona - Helps to make your content focused on attracting the right type of audience. 2. Leverage Content Syndication - Provides your content the exposure it deserves on the third-party websites that are more famous. 3. Provide lead magnets - Could be eBooks, reports, guides, videos, cheat sheets, webinar replays, etc. 4. Improve your landing pages - Optimize the landing pages for high conversion.