A digital marketing agency team should be results-driven, transparent, and bring local expertise.
Let’s start with the most important one: results. The digital agency team should have a proven track record of getting results for clients using tactics such as SEO, SEM, social media advertising, or content marketing. It’s not enough to have the qualifications — they need to have demonstrated that they can put their know-how to work with clients in different industries and different locations. The best way to figure out whether a prospective team can walk the walk is to look at their case studies and reviews. If they’ve achieved stellar results for their clients time and time again and they’ve had experience with a business of your size and in your industry, you can bet they have the experience to replicate those results for you.
Then there’s transparency. You want a team that will be straight with you no matter what the results are. Your digital marketing agency should communicate openly with you from the get-go, and not be afraid to hide anything, from their game plan to your campaign data. Don’t look for a team who’s all about the smoke and mirrors: look for a team that says what they do, and do what they say.
Any standout digital marketing agency team should also have local experts that are well-versed in that specific market and have experience with local businesses. Digital marketing tactics work best when they’re hyper-targeted and laser-focused — and that requires an in-depth understanding of who your local audience is and what the local playing field is like. An agency with local expertise can tweak your campaigns for the specific target audience, whether it’s through adjusting location-based keywords for local SEO or optimizing your geo-targeting for ads.
Good news: we have you covered on all three fronts, and then some. With 450+ glowing Google Reviews, offices in Sydney, Melbourne & Brisbane and a team of 100+ experts gurus across Australia, we’ll help you smash through your goals with the power of digital marketing services.