Onsite SEO includes everything from the way your website is structured, to its navigation, to the code behind it, to the content that’s on your pages. We follow a 44-point website checklist that helps us establish the health of your site, as well as identify areas that might be holding back its performance. These could be technical fixes, or issues that relate to user experience. They could also be opportunities to create some additional content that provide your visitors with more information about your products or services. All of these activities are classed as onsite SEO, as they are all changes which are made directly to your site.