These are the different steps customers take in interacting with your brand. The first stage is usually as a visitor to your site, and the later stages can include contact with customer support.
If you’re using CRM tools, then you may find that these stages are defined within them or within any marketing automation tools. As SaaS is mainly a B2B model, your stages should be something like this:
First time visitor (to your site or to your social media platform). This is where accelerate agency’s top level content can engage them and start increasing their interest.
Lead. This is anyone who has had some interaction with your business.
Qualified lead: A lead who has moved forward with their interest and who may be almost ready to buy.
Opportunity: The point at which your salespeople, or your automated system, identifies that there is a chance to close the sale.
Customer: The lead has now made a purchasing decision and you have onboarded them as a new customer.
Aftersales: This is not just about customer support, but also any post-purchase interactions. It could include customer service, upselling, contract renewal, or offering other services.