Think of your website like a piggy bank. If you don’t invest anything into it, in one year you’ll still just have a piggy bank. Now, with SEO, you’re putting those dimes and quarters into it each month, and this time next year, you are seeing the results of your investment. The more you put in, the more you’ll end up with! You can also compare SEO to saving for retirement. The sooner you start, the sooner the digital version of compound interest will start taking effect, and you’ll gain more and more traffic from search. Just like the old saying goes: “The best time to plant a tree was 20 years ago. The next best time is today”. The same goes for SEO!