A common question in digital marketing interview questions and answers asked in digital marketing interviews, don't miss this one. Some popular KPIs in social media reporting are engagement, leads, reach, conversions, likes, traffic data, shares, brand mentions, and active followers. Conversion is one of the most used KPIs in social media reporting as it involves tracking downloads, registrations for events, form submissions, lead generation, online sales, and other such elements that bring out the standing of a business on the conversion rate front. Engagement is also a great example of social media reporting KPIs as it highlights the number of people who have taken part in an interaction, whether through a comment or a retweet.