With the experience of optimizing a number of e-commerce customers, we understood that there is no universal list of top-performing tactics to improve take rate. The вЂќsecret sauceвЂќ is in the level of execution of quantitative analytics and UX research that results in representative conclusions on the most problematic leak. The most effective best practices for take rate optimization most likely already used by competitors and already don't drive significant additional uplift. And the expertise of a conversion optimization firm is invent new mechanics, utilizing processes from other markets that are not yet well-known by competitors.