Goal: Getting leads!
Benefit: People can sign up for your offer or download your content without leaving Facebook. The user journey is smooth and doesn’t disrupt their social switch-off time. If your website can be slow at times, this avoids people using it and you still meet your objective. A slick way to capture an email address.
Example: You’re launching a new restaurant and want to build your local profile. You run a Lead Ad announcing your launch (or upcoming launch) asking for email address submission to receive news and offers. Not only will you generate local interest but you’ll quickly grow your e-newsletter database for regular communication with your customers.