At the start of the Search Engine Optimization process is the website audit. Our Houston SEO experts believe that a clean website without anything holding it back is the backbone of SEO. Before optimizing the website, the audit reveals the starting point of the process and gives perspective to set realistic goals. It is after this that content creation and curation takes place. Keyword determination is an essential part of the process and is the focal point from where we identify the pages you want to rank higher on. Once this is decided, we optimize key areas on your website according to the same keyword and keep doing the same. After 6-8 weeks, the results slowly start to show and we keep the upward trend going from thereon.