Google Search Console is software that we use for several areas of our SEO services Melbourne. It is a free service offered by Google which helps us to maintain, monitor and troubleshoot your website’s presence in Google’s search results. The page building process is an important part of our SEO campaign for our clients. Once the pages first go live, we use Google Search Console to ‘crawl’ the pages, which essentially notifies Google that they exist to speed up the process. We use it for our technical work, site audits and site fixes, allowing us to understand and improve how Google sees your website. Google Search Console can assist with a range of areas including fixing indexing problems, viewing traffic data, receiving alerts and troubleshooting issues, just to name a few. As SEO consultants Melbourne, Google Search Console allows us to monitor website traffic, optimise our client’s rankings and make educated decisions regarding your website’s search results. A sitemap can also improve your website’s crawlability, and although it isn’t necessary to rank in Google search results, your website must be correctly organised in a logical order. There are, however several reasons why a sitemap will improve your website’s crawlability. Firstly, if it is a large website, this will make it easier for Google to miss any potential changes. If the website has few inbound links from other pages this can also make it difficult to crawl, especially if they are a newer website. Quality website content is becoming increasingly favourable by Google and therefore it can also assist with ranking your website higher in search results.