Customer-based corporate valuation (CBCV) is the process of valuing a company by forecasting current and future customer behavior using customer data in conjunction with traditional financial data. The CBCV framework consists of two parts:
A general corporate valuation framework, such as asset valuation, historical earnings valuation, relative valuation, future maintainable earnings valuation, and discount cash flow valuation A process through which customer behaviors are incorporated into the general corporate valuation framework