As mentioned earlier, measuring is an important way to improve conversions. That's why it's significant to know what your foundation is before you start conversion rate optimization. Analytics is a significant tool to help you with this.
You can use web traffic analysis tools such as Google Analytics to monitor the behavior of visitors to your website. You can also use the heatmap and click tracking tools to see which areas of the webpage are most successful at grabbing visitors' attention. Once you have this knowledge, you can start thinking about how to improve your core metrics.
You can also create goals and funnel methods in Google Analytics to match your customer funnels and key conversion goals. This makes it easy to see what works and what doesn't. Besides Analytics, you can often get this information through customer feedback.
Email platforms such as Jilt are related to your email campaigns; It includes detailed analysis of actions such as open rates, click-through rates, and attributable revenue.
When you thoroughly consider the metrics around your individual pages and emails, you can start to think about reasons why certain pages or email campaigns aren't converting well. Thus, it will help you in generating hypotheses, which is seen as an important part of conversion rate optimization.