Ethos, Pathos, Logos: The Three Modes of Persuasion
Modes of Persuasion. Leaders need to prove they are worthy to lead. To do so, they need to convince people of their vision.
Ethos. Ultimately, ethos is all about trust. ...
Logos. Logos is about presenting a logical argument. ...
Pathos. By generating an emotional response, pathos appeals to pity, anger, and/or fear. ...
Kairos. And then there’s kairos. ...