There are three ways to get started if you are an editor or administrator: a. Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app b. Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant will add a Google Analytics 4 property alongside your existing Universal Analytics property. Your Universal Analytics property will continue to collect data. You can access both using the property selector in the admin area. c. Add Google Analytics 4 to a website builder platform or CMS (content management system) Do this if you use a CMS-hosted (Content Management System) website, e.g., a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.