Here are the key processes involved in Amazon advertising:
After you establish your goals and target audience, it’s time for some keyword research. You’ll want to determine what relevant keywords and phrases your ideal customers are searching for on the Amazon marketplace.
Next, select the products or product categories you want to target with your ad campaign. Make sure that your targeting choices align with the keywords you’ve chosen.
Once you have the basics sorted, you need to set your budget and start creating compelling ad copy that will attract shoppers and drive conversions. Make use of appealing product images that complement your text and provide shoppers with a better idea of your products.
Once you’ve launched your PPC campaign on Amazon, don’t forget about ongoing optimization and testing.
Staying top-of-mind with shoppers on the constantly evolving Amazon platform requires constant effort and tweaking of campaigns.