Turning on Recommendations for your Facebook page is an easy way to allow past customers to provide feedback, helping you market yourself to leads and other potential customers. Activating it is simple and is done through Page Settings. Once in Page Settings, select Templates and Tabs on the left column, scroll down and click the button to Add a Tab. From here you’ll be able to add a variety of elements to your page including Live Videos and Events but to activate Recommendations, simply scroll down to its entry on the list and press the Add Tab button next to it. Allowing Recommendations also makes your page easier to find in Facebook search, helping new customer discover your business.