Through the use of various marketing tactics, we identify and target specific accounts that are likely to follow, engage, or purchase from you. Such activities include, but are not limited to:
Targeting – through analysis of competitors, similar accounts, hashtags, and location, we can determine a target list of users for growth activities.
Follow / Unfollow – Our team will follow accounts, then unfollow those accounts that do not reciprocate. Since we only follow people that fit your target audience, these are all high-quality, valuable users likely to engage with your brand or account. This is by far the most impactful method to grow accounts.
Likes – If requested, we can Like photos on a consistent basis. This can potentially encourage others to visit your account and follow you.
Comments – If requested, we can comment on relevant accounts. To do this, clients will provide us Approved Comments list that fits their tone, brand, and audience. Some clients choose not to take advantage of this, and that’s perfectly fine as well.
We have internal tools that help us identify and target the right accounts. For more information, see How It Works.