Many AI generators are now available to help if you lack design skills, but some companies also offer design work like Look Our Way Free 1-hour design markup. Be sure to determine the sign's purpose and your target audience to create the best custom signs for business. Consider if you need advertising signs or informative ones. Use concise messaging to ensure clarity and present in colors that align with your brand identity. Consider your brand style when choosing a font, but avoid overly complex designs as they hinder legibility.