Aveeno harnesses the power of the oat through many ways:
Oat Extract/Oat Essence (liquid produced from the oat plant) is naturally rich in Avenanthramides, which are known for their soothing and potent antioxidant properties.
Colloidal Oatmeal (a powder produced by the fine grinding of oats) has moisturising properties that help prevent water loss from the skin.
Oat Oil (a liquid extracted from oat grain) is naturally rich in lips which are essential components for a proper functioning skin barrier.