Any good business development strategy begins with generating a pool of qualified leads. However, simply having a list of potential customers is not enough to ensure success. In order to convert leads into long-term relationships, you need to carefully assess each one and pursue only the most promising prospects. There are a number of factors to consider when making this evaluation, such as the size of the company, its location, and its financial stability. You should also consider the specific needs of the company and whether your products or services are a good fit. Once you've narrowed down your list of leads, you can begin reaching out and developing relationships. Establishing trust and demonstrating your value are essential for converting a lead into a lasting client. By taking the time to cultivate strong relationships, you'll set yourself up for success in business development.