In the Facebook ads setup, our team will help launch your ad on Facbook business suite and you should be taking care of the future ads optimization, creation of new ads and turning off those that are not working anymore.In Facebook ads management instead, a dedicated Facebook ads manager, other than setting up your ads, will also take care of the optimization 2 times a week for the period you desire (2, 4 or 8 weeks). And in case some ad is not working he’ll guide you on how to proceed and create new ads. You’ll be guided step by step, so if one day you decide to take care of the advertisement by yourself, you’ll be able to do that as well.