Hotels offer Priceline and other similar companies prices that are cheaper. These are also bookings sold in bulk. The intention is to gain more guests who have the potential to become loyal customers in the future. Priceline is for price-sensitive travelers. It is a hotel’s way to sell deeply discounted hotel rooms to travelers. In return, hotels get customers. It is guaranteed revenue. Also, guests might turn into loyal customers in the future. Mode of Priceline is a form of yield management. It is a hotel’s way of getting guaranteed revenue in an industry that is fierce with the competition. Price discrimination is selling super-discounted items to the market. In this case, it would be cheap and super-discounted hotel rooms. The program works well, mainly for price-sensitive travelers. Although deeply discounted, not all rooms get the same amount of discount. But when hotels offer these discounted rooms to customers, it would be guaranteed revenue for the hotel. Plus, there will always be a possibility that these customers will like the hotel. Such would turn the guests into potential loyal customers. Also, most travelers who book hotels online no longer go to Google. These travelers go directly to the app or the hotel booking website and book hotels there. If you are a hotel not on any of these apps, you will miss out on the traffic. And that isn’t good for business. It is because hotels, besides their marketing, websites, etc., also prefer to have their properties listed on these apps.