Melaleuca doesn’t engage in traditional advertising. Instead, Melaleuca relies on customers to share the company and its products with others. Melaleuca calls these customers Marketing Executives. Marketing Executives don’t sell or distribute Melaleuca products; instead, these individuals refer others to the company and help them set up their online shopping accounts. When those customers purchase products from Melaleuca, the Marketing Executives receive a percentage of those sales as a thank-you from Melaleuca. This business model allows Melaleuca to take dollars that would normally be used for advertising and invest them in the products themselves. It also means that many Melaleuca customers know a lot about the products and the company. They are sharing Melaleuca with others because they love Melaleuca products and because they believe in the company’s mission to enhance lives. Notably, about 80% of Melaleuca customers don’t refer anybody. They’re happy just being customers because they know the products are healthy, affordable, safe, and eco-friendly. Referring others to the company is not required of any customer.