Because of the simplicity with which AdWords and Google Analytics may be integrated, defining objectives in Google Analytics and importing them into AdWords is a wonderful approach to monitoring success. Goals defined in Google Analytics may be imported into AdWords as conversions (since a conversion happens when a visitor achieves a goal). Google Analytics now permits the setting of four groups of five objectives each. The following are some examples of objectives:  An online purchase;   Downloads of documents like white papers or brochures;   Views of certain pages  Engagement, such as when a visitor stays on your site for more than five minutes or visits more than five pages;  Form completion, such as a Contact Us form;   Setting properly calibrated goals for a sponsored search campaign is crucial because each visitor to your site costs you money.