Collecting leads with a quiz can be a powerful marketing combination - up to 35-45% of quiz takers will opt-in to your form.  Compare that to the 2-3% most ‘sign up for my newsletter’ pop-ups get - quiz lead generation is 20X more effective. Every tool does this a little differently, but in general, here’s how the quiz lead generation proess works: - You add a lead generation form to your quiz. - Good quiz makers will let you choose to make this mandatory or optional. - The form is often placed after their last question - and before seeing their quiz results. - This location converts the best - because each user is emotionally invested in seeing their quiz results. - Each lead’s information and quiz responses are then sent to your email marketing software - like MailChimp or ActiveCampaign. - You can often download a full report of all leads and quiz responses as a CSV or Excel file, or send to Google Sheets.