Shoe companies have a few different strategies they can use to attract customers. Here are some of the top tips for attracting people to buy your shoes: 1. Make sure you have an attractive website – Your website should be aesthetically pleasing, easy to navigate, and offer plenty of product information. This will give potential customers the confidence they need to buy shoes from you. 2. Utilize social media – Social media is a great way to connect with potential customers and showcase your latest shoe designs or special offers. Engage with them by responding to their comments and messages, share fun content related to shoes, and keep them up-to-date on all the latest releases. 3. Use influencers – Find a few influencers that specialize in fashion or streetwear, and partner with them on promotional campaigns where they showcase your brand’s products. Influencers are often trusted more than brands themselves, so it's a great way for people to learn about your company's offerings in an engaging way. 4. Promote fan-favorite styles– Find out which styles of shoes are popular among your current customer base and focus marketing efforts around these favorites. Also consider creating limited edition items based off fan-favorites as this can be a great way to boost sales while offering something unique at the same time. 5. Offer discounts & promotions - Discounts and promotions can be useful when trying to drive new sales, so don’t hesitate to provide shoppers with incentives occasionally! Try offering exclusive discounts or discounts on specific items or collections that may help draw attention towards particular products you want them to purchase first or most often