View, understand and optimize the full customer journey from the real intent behind user searches to creative engagement and relevance, generative AI text recommendations, and landing page traffic direction. Search Term Analysis Take back control back from the broad match. Receive machine learning-generated negative keyword recommendations and clearly see the potential savings. Intent-Driven Messaging Surface new targeting opportunities through the AI-powered analysis of real user search intent, turned into topic suggestions. Generative AI Headlines When ad copy does not align with user search intent, receive actionable recommendations for new headlines through Generative AI. Destination Optimization Surface landing pages that drive the highest engagement, conversions, and ROAS for each campaign, and easily adjust traffic flow accordingly.