It does, very. Smarty is laser-focused on affordability, so while it only offers a small selection of products – you won’t find subsidised iPhones, laptop dongles or home broadband here – its products have been pared down to the bare necessities to make them as cheap as possible.
That means Smarty can offer some of the cheapest prices around on big data and if you go for the cheapest plans around, there's even money back available (more on that below).