This is a question we get a lot and is one of the most common misconceptions. Even with some younger consumers “cutting the cord,” television remains the most impactful medium. How people are watching television has evolved, with many now watching along with a second screen (phone/tablet) near by, but this only improves our ability to generate an action and not just an emotion. It is somewhat ironic that the largest players in the digital marketing space (Facebook, Google, YouTube, Amazon) are some of the biggest spenders on television media. Check back in with us in 10 years, but for our clients, television is alive and well.