Start with understanding your target audience and move to define your goals at each sales funnel stage. In most cases, the user’s attitude to your brand and products should change from awareness to loyalty while they move from one stage to another. Potential clients are supposed to spot funnel videos in the right place and on time. That’s why your next step is to list distribution channels that are useful for you. Check this article’s “How to create a video funnel” section for more information.