SEO Dashboards are important for strategic planning for your SEO and to visualize how you are performing head to head with competitors. Customizable dashboards are important because they help you match the exact insights you need to report on. Galileo Tech Media uses BrightEdge StoryBuilder which works with web analytics and data to give you the insights you need. Using customizable dashboards, you\\'re able to gain insights into the buyer\\'s journey and your competition. In BrightEdge StoryBuilder, you can eliminate or add competitors to gain deeper insights into who is your true competition. You can find how your content aligns with customers’ search intent, drives business outcome, and impacts brand equity. SEO Dashboards help drive SEO support throughout the company by painting the picture of where you are in search and how you can improve in a way that even non seo savvy C-Suite professionals can discern.