Facebook Ads charges based on cost-per-click (CPC) and cost-per-mile (CPM). It’s hard to say exactly how much an ad will cost because seasonality and competition are a big part of the calculation. But on average, $0.94 for CPC and $12.07 per 1,000 impressions (CPM). For more help budgeting for the Facebook Ads auction check out this Google Sheets budget pacing template.