Holidays & Promotions Promotions Temporarily change all ad copy to include mention of the promotion. Simply swap out the landing page URL but keep the ad copy the same. Run a promotions-focused campaign (which is described in the holiday campaigns section below). Holiday Campaigns Here is a recommended strategy example surrounding Valentines Day with a $15k spend on holiday-specific ads: Spend $3k three weeks prior to V-Day & then spend the remaining $12k during the last two weeks. Swap out the landing page used in the Branded Campaign to the holiday-specific page temporarily so that anyone familiar with the brand can learn about the limited-time products. Set up a new Smart Shopping Campaign for the holiday-specific products. (If the products are new, then start with a regular Shopping Campaign in order to build conversion data first and then switch to Smart Shopping. See the Bidding Strategies FAQs for more on this.) Set up a new Display Campaign for holiday-specific products. Do not set up a new Search Campaign targeting V-Day Gift search terms (not product specific).