While SEO apps offer valuable automation for many tasks, some crucial SEO best practices require human input and strategic thinking. Here are some key areas where apps fall short: - Content Strategy and Creation: Apps can offer suggestions and even AI-generated content, but crafting high-quality, engaging content that resonates with your target audience requires a human touch and understanding of your brand voice and industry. - Link Building: Building backlinks requires outreach and relationships, something apps can't do. - In-depth Competitor Analysis: Apps can provide basic competitor keyword research, but a thorough competitor analysis goes beyond keywords.