Chatbots can help grow your business in many ways and there are many different chatbot applications when it comes to marketing. Below are some examples of the most popular marketing chatbot uses cases. Businesses that grow fastest with conversational marketing often combine more than one of the approaches below. They create chatbots that drive multiple outcomes depending on their business need and their customers’ preferences. Guided shopping eCommerce bots offer customers seamless shopping experiences that improve conversion rates and help optimize eCommerce marketing funnels. They can recommend products to customers in real-time based on their preferences. Lead generation bots prospect, qualify and acquire customers by personalizing every buyer journey. They can build value, simplify product discovery and qualify your leads instantly without forms. Chatbots can automate your social inbox with chat funnels that convert customers and respond to their needs 24/7. Brand loyalty bots build brand loyalty by increasing awareness, offering samples and collecting reviews. App install chatbots increase click to install and retention rates with product education journeys and automated re-engagement messages. Content discovery bots drive higher value qualified traffic by guiding customers to the most relevant content based on their needs.