If you're not entirely familiar with both of the terms, it might be confusing. However, as explained in the sections above, market research and marketing research are two different things. International marketing techniques include focusing on the channels your startup will use to advertise your product after you have already established your customers profile and behaviour. Market research is a strategic research process companies go through at the early stages, to establish target market, product-market fit and the ideal customer. It can also include more background info about the industry, competition and demand.