For purposes, blog posts should have 1,760-2,400 words. Studies have shown that longer posts outperform shorter posts and articles on Google. For many readers, however, a 2,000-word article seems too long. The best way to satisfy both Google and human readers is by creating long posts that feel shorter than they actually are. You can do this by creating subheadings, bulleted lists, and scannable headlines. You can employ this strategy on Textbroker by setting the desired word count and requesting particular features in the order briefing.