You can add basic branding to you SharePoint page design with OOTB features. Many organisations with detailed branding find the options too restrictive. In 2024, Microsoft are introducing SharePoint brand centre. Not all the details are available yet, but this may go some way to addressing these concerns. With a customised SharePoint site design, you can be more creative with how you apply company branding. You’ll have free choice of colours and fonts, ability to add gradients, choose between square and rounded edges and more. All of which make a huge difference to how employees receive an intranet.