Sales KPIs can be broadly classified into four categories:
1. Revenue KPIs: These KPIs focus on top-line sales growth and include metrics such as sales revenue, sales targets, and new customer acquisition.
2. Volume KPIs: These KPIs track the number of sales transactions and can be used to measure sales productivity and efficiency.
3. Margin KPIs: These KPIs assess profit margins and profitability, and can be used to identify sales strategies that are more profitable than others.
4. Pipeline KPIs: These KPIs monitor the sales pipeline and can be used to forecast future sales revenue.