Overall, the aim of a CRM is to build better customer relationships and optimize customer experience. In this sense, Mailchimp’s CRM marketing software benefits both the company and the customer. By building strong relationships with customers and providing a smooth customer experience, companies can build brand loyalty and generate more repeat customers. At the same time, CRM software streamlines the customer’s experience because it enables them to receive a great customer service experience and become exposed to impactful products and content. For instance, with CRM email marketing campaigns from Mailchimp, you can create personalized email marketing campaigns that make your customers feel valued. By sending the right marketing email at the right time, you can potentially increase conversions and boost engagement, all while saving time and effort on your end.