Brands can generate leads in many ways, like driving traffic to their websites through ad campaigns, landing pages, or social media. The end goal of any leadgen campaign is to engage consumers and make them subscribe to newsletters or agree to receive more information from your brand in any other way.
Here are some of the most popular methods businesses use to drive leads and increase brand awareness:
Blog and video content
SEO
PPC ads and retargeting
Lead magnets
Newsletters
Product trials
Social media