Creating a website that stands out from the competition requires a combination of good design and consistent positive user experience. Utilizing visuals that draw in the visitor, while making sure all essential elements (navigation, contact information, product descriptions, etc.) can be easily accessed can boost your competitive edge. Additionally optimizing your website for search engines through including meta titles, headers and strategic use of keywords will make it easier for your target audience to find you. Ultimately designing and launching a website that looks great and provides an easy-to-navigate interface will set you apart from the competition – increase visibility for both potential customers and search engines.