The role of a Technical Specialist at Apple typically involves providing technical support and assistance to customers of Apple products. This can include troubleshooting issues, providing solutions and advice, and escalating more complex issues to other team members. Technical Specialists may also be responsible for demonstrating and promoting Apple products to customers, and keeping up to date with new and evolving products. Technical Specialists may also be responsible for maintaining and updating customer records, and providing feedback to management about customer needs and concerns.