Joint Care contains curcumin, the active ingredient in the flowering plant turmeric, known for its roots, which are used in South-Asian cooking. Turmeric (in powder or raw form) typically contains less than 10% curcumin, so using curcumin itself means there is a greater proportion of the active ingredient that provides the health benefits. Additionally, Joint Care contains a particularly premium quality variety known as High Strength Extract, which contains 95% curcuminoids. This means 95% of the ingredient is actively supporting your health, more than commonly found.