The first step to advertising your properties’ floor plans is to make sure they are well-designed and easily accessible on your website. If it's been a while since your floor plans were created, it may be time to reach out to our graphic design team to have them updated. You want floor plans that are modern, clean, easy to visualize, and highlight the unique features of each layout. Once you are happy with your floor plans, add them to your website so they are simple to find. Make sure your apartment website is mobile-friendly and structured for easy navigation, so prospects can quickly get to the floor plan they want to see. Other excellent strategies to promote your floor plans include using high-quality photos and videos to showcase the flow and functionality of the space, emphasizing the amenities of each layout, taking advantage of social media and online listings to reach a wider audience, and hosting open houses and virtual tours to make it easy for potential renters to view the space.