This section of the software can be used to organize both external and internal branding activities. Thanks to the “Campaigns” module, the HR department stays in full control of the promotional operations whether they are meant to attract new employees or keep those who already work for the company. The module serves to design the employer branding campaigns’ separate stages. It can be attached as a source in the process of talent acquisition as well. That way it is easy to analyze what kind of employer branding activities bring the most and the best candidates in the organization.