Yes, marketing digitally should be done regardless of whether you are a B2B or a business-to-consumer (B2C) business. There are, however, a few differences that you should note.  For example: B2B businesses tend to take longer to make decisions. This means relationship building will be much more important than with B2C businesses. B2B deals are usually based on evidence. As a digital marketer for your business, you will need to incorporate this into your campaign if you are targeting businesses as clients. If you are a B2C business, you will need to focus primarily on customer experiences. B2B deals are managed differently since they generally need more than one party to be on board. This can depend on the size and business structure of the business in question.