SEO is a valuable technique utilized by digital marketers to maximize website exposure, generate more natural traffic and expand their venture. By optimizing content, meta tags and other elements of a website with the right keywords, SEO helps businesses appear higher in search engine results pages (SERPs). Additionally, SEO can help improve user experience by providing relevant information quickly on SERPs. When used strategically, it can also lead to increased brand awareness and better customer engagement. Ultimately, employing SEO can assist in connecting with more prospective customers who are searching for your services or products on the web.