Without moving data to another system to mine insights, a next-gen data management platform runs apps and services directly against the managed data in the same platform environment, significantly streamlining traditional ETL processes and speeding results. Teams save time using APIs to develop their own or run third-party apps for analytics, reporting, compliance, security, bare metal recovery, or data masking. Companies can also be more efficient by integrating leading apps, already familiar in their environments to increase competitive edge. Because the platform was designed from the outset as an API-first environment, it’s a developer win. Coders are empowered to use a rich set of RESTful APIs to easily integrate next-gen functions into their apps and create new capabilities.