We run into a couple different conflicts with supply and demand that have steered us towards this policy. 85% of our canoes go out overnight. If we have too many day trips going out for a single day, those canoes are out of inventory and the overnight trip can’t happen leaving them unused the next day. With only 4 months of warm weather to pay 12 months of bills, this can be a significant hit to revenue. By increasing the price for a day trip on a Saturday, there is an incentive to take a day trip on a less crucial day without getting rid of them completely. Likewise, if you really, really want or need to go on a Saturday, you can still get one.