A computer scientist by training, she saw earlier than others in the industry the potential for digital technology to revolutionise the way people and small businesses do their banking. With the team at Starling, she built from scratch an app to help customers manage their finances in real-time. Her vision is to improve banking for all and to build Starling into a global brand. She lives and breathes Starling, but if she had to do something very different it would be something entrepreneurial in the application of machine learning to fabric and fashion design.