Research Aim: This study intends to assess the role of Facebook marketing in varying political views in developing countries. It will analyze various Facebook marketing strategies political parties and organizations use to influence the voters in pre and post-elections. Moreover, it will show how parties use Facebook marketing tools to build certain narratives to change the way individuals think about politics and government in developing countries such as India, Pakistan, Brazil, etc. Lastly, it will recommend ways to save themselves from these marketing tactics.