When it comes to social media marketing, the average return on investment (ROI) can vary greatly. In general, however, businesses tend to see a positive ROI when they invest in social media marketing. In fact, a recent study found that the average ROI for social media marketing is 11x higher than the traditional marketing Average. This means that businesses make, on average, $11 for every $1 invested in social media marketing. However, it’s important to keep in mind that this number can vary a lot depending on the industry, the size of the company, and the specific goals of the social media campaign. For example, a small local business might see a much higher ROI from social media marketing than a large multinational corporation. Additionally, businesses that are targeting a specific region or demographic with their social media campaigns are likely to see a higher ROI than those that are trying to reach a general audience. Ultimately, the best way to determine the ROI of social media marketing is to track the results of specific campaigns and compare them to the costs. While social media ROI is notoriously difficult to measure, there are a number of ways to calculate it. One common method is to divide the total value of social media leads by the total cost of the social media campaign. This will give you the social media marketing ROI in terms of lead generation. Another way to calculate social media marketing ROI is to look at the sales generated from social media traffic. This approach will give you the social media marketing ROI in terms of revenue. There are a number of other ways to calculate social media marketing ROI, but these are two of the most common.