Yes! A great return policy can help draw more customers to your store, and by "great" we don't mean it has to be overly permissive. Many customers look at a store's return policy before deciding to shop there, but they're not necessarily looking for an extremely forgiving policy (although some are). Mostly, they just want to know that the business has a clear, established method for processing returns, how they'll get their refund, and other information just in case. A well-written policy can help a customer decide to take the risk and buy from you, even if you're not promising unlimited returns.