A SWOT analysis refers to an assessment of the strengths, weaknesses, opportunities, and threats (SWOT) that face a city/municipality/region when seeking to attract FDI or domestic investments. It is typically the first step toward developing an investment promotion strategy because a SWOT analysis provides a general perspective of the overall position of a city seeking to attract investment. Once finalized, a SWOT analysis becomes a strategic planning tool used by organizations to ensure that there is a clear objective informed by a comprehensive understanding of a region’s capabilities and capacity.