Over 10 million people run or participate in MLM campaigns in the US alone, with worldwide numbers reaching over 20 million. The popularity of these companies, which rely on distributors to increase profits by selling to their friends and family, has necessitated a software niche that caters to the specific needs of the network. Multi-level marketing software helps those who run direct marketing businesses track shipments, inventory, and accounting, while simultaneously running social, website, and email marketing campaigns.
MLM — also known as network and direct marketing — employs a complicated accounting system of commissions added to the base price of the product. The best MLM software helps network entrepreneurs handle the complicated tasks related to running a business where sales and marketing combine with supply chain management.