If you retain our services to work with your student through one of our Comprehensive packages, your student can apply to as many colleges as you like - although, there are some practical limitations. First, generally speaking, the optimal number of schools to apply to is 8-12. Beyond this point, your student will begin to enter the land of diminishing returns because if he/she gets into one school at a certain level of selectivity, they will be likely to gain admission to another school of equal selectivity. Ultimately, at the end of the day, they can only select one to attend. Furthermore, with each additional school, your student will need to write additional essays that will only add to stress levels and likely affect the quality of his or her applications.