Conduct a Competitor Analysis to gain insight on how you are positioned in organic search results compared to your competitors. This analysis will also provide insight on what keywords your competitors are ranking for, the level of traffic they generate and what keywords may present more opportunity to outrank your competition. Once you have analysed the data, you will have a better understanding of what you need to do in order to gain competitive advantage and start outranking your competitors for keywords that are important to your business.