As the old saying goes, “Location, location, location.” However, if your customer type isn’t in need of a high traffic area with other shops and big windows in front, then the location of your business probably doesn’t matter too much (other than perhaps distance from their home and accessibility). One example of this could be Dunder Mifflin, a fictional paper company from the show, “The Office”. Though Dunder Mifflin has employees and a need for storing the paper they sell, they don’t have a need for a storefront for customers to see what kind of paper they offer. In this instance, Dunder Mifflin really could put their office/distribution center wherever they’d like, but the idea of putting it in a high traffic (and often expensive) mall or high traffic area next to a Scheels, Victoria’s Secret, and Starbucks does not.