An IP address represents an endpoint on the Internet. Any user connecting to the Internet is allocated an IP address by the local ISP based on the region assigned by the IANA (Internet Assigned Numbers Authority). By tracking IP addresses, it is possible to know geographical information about a user. This is imperative for localized marketing campaigns based on the user’s location. Additionally, this is also useful for law enforcement agencies to track down malicious users on the Internet. With IP Geolocation API from AbstractAPI you get all the information related to the geographical location, time zones, and ISP details of an IP address.