The costs of advertising your law firm vary depending on the methods used, your region, target clients, practice areas, competition, and a number of other factors. While there isn't a standard guideline for how much your firm should spend on advertising, the goal should be that your overall marketing and advertising budgets have a positive financial impact on your firm and you see a return on your investment.
We've found there is a minimum threshold of ad spend for success that varies according to the aforementioned factors and can make recommendations of what amount of ad spend is required to meet minimums for your ads to appear to your desired target market. Integrated marketing also allows you to gain organic leads through other non-paid means, which can reduce overall costs and balance out ad spend requirements.
We help our clients develop creative solutions and law firm advertising ideas to get the most effective spend and we are happy to speak with you about how we’ve helped law firms like yours succeed.