McDonalds, Spotify and Coca-Cola are all iconic brands that have stood the test of time with their creative branding.
From McDonalds’ ever-enticing golden arches to Spotify’s abstract logo, these creative branding examples have become symbolic of the respective companies. McDonalds’, for instance, has become synonymous for delivering fast food; their logo has been cleverly utilized across their marketing campaigns to powerful effect, from Instagram filters to billboards.
Similarly, Spotify has carved out a unique identity in the music streaming industry through its unforgettable combination of green circles and typeface. And Coca-Cola’s red background combined with simple white sans serif typefaces create an eye-catching aesthetic that is truly timeless.
Ultimately, these brilliant examples demonstrate that clever and effective branding can have a significant impact on a business’ success.