Direct mail marketing is still one of the most powerful ways to promote your martial arts school and increase its exposure in the local community. Even in the age of digital marketing, where it is extremely important to have a digital advertising presence in your local market, direct mail still performs very well with high response rates and high ROI. Consumers respond to direct mail differently than digital marketing. 79% of consumers are likely to act on direct mail immediately, versus 45% with email or digital marketing. Direct mail has been shown to be far more persuasive than digital media, with a 20% higher motivation response rate than digital marketing. In particular, solo direct mail postcards have a high rate of success in local markets. The solo nature of auto service postcards stands out in the mail and gets the attention of the consumer immediately and your promotion is delivered directly to your defined target audience.