Definitive Healthcare serves multiple markets, ranging from life sciences to providers to a wide variety of industries that want to sell into the healthcare market. As a part of our commitment to our fast-growing healthcare provider segment, 2023 became the perfect time to invest in a provider-focused solution. Plus, Populi and Definitive Healthcare share aligned strategic visions and there was perfect synergy between our objectives, products, and commercial goals. This acquisition combines best-in-class data, provider-focused analytics, new technology capabilities, and a large and experienced go-to-market team to support clients.