Some of the measures used by eco-friendly companies for web design include the use of green energy to host the website, adding optimized images and video, auditing the scripts and plugins, minimizing cumulative layout shifts, simplifying the fonts, and implementing SEO and match search intent.
Optimizing for search engines ensures sustainability as it minimizes the time spent by users to find what they are looking for. Sustainable web caching that considers content changes' frequency and importance is also used.