Acknowledge and thank the member for being a part of your organization. Don’t jump directly into “It’s Renewal Time!”
Remind the member of the value. You may choose to include a few (about 3) brief bullet points to highlight successes, lending credibility to the organization.
Set the scene for the upcoming year and let them know what you have planned - this is why they should renew.
Ask for renewal! Get to the point, and make a clear ask. Remind the member of the benefits of renewing.