The main advantage of PR is that it can greatly improve your company’s profile by boosting your brands’ credibility, reputation, and awareness. However, a disadvantage is that there’s no real guarantee with PR that it will successfully improve sales for your products or services, and if your message during a media interview is poorly delivered, it may end up having a negative effect on your brand reputation. This is the main reason that media training is so important prior to going live, and why we highly recommend to all of our clients that they receive some media training prior to their first TV interview.