When insurance company customers pay an insurance company, the company does not simply deposit the money into a general account. It invests the money in the market. In other words, that money is accruing returns in the form of investment interest.
The long the insurance company takes to settle your lawsuit, the more time that money has to see returns. Most important, it’s less of a net loss to the insurance company.
If a slip and fall case settles fast, that’s large because the insurance company thinks it more profitable to pay you less money now than it would be to pay you more money later. In other words, you’re not getting the full value of your injury lawsuit.
This is also why hiring a skilled personal injury attorney to litigate your claim can make a major difference in your lawsuit’s ultimate value.