Hard Monster Energy drinks will start out in 16oz tallboy cans. The 16oz tallboy format is a common alcoholic beverage single serving size. It’s also similar to the tallboy Non-Alcoholic version they already offer.
They will also release 12 packs of 12oz rtd flavored malt beverage cans. We’re not really sure if the craft beverage industry or your liver is ready to handle the “canarchy” ...