The current situation (COVID -19) around the world has impacted every industry one way or another. But with people spending more times indoor they are consuming a whole lot more of digital content than they used to before. But the kind of content now they are consuming is much different. This makes a good time for influencers to create a good image of themselves by being helping hand for people who are suffering. Brands can utilize their such image and connect more emotionally with their target audience.