If you are like a lot of small business owners out there, you know that it can be tough to find your target audience. Add the internet into the mix, and now you have billions of people to sort through. Surely, there has to be a better way to reach the exact audience you want. Well there is! When you use different types of digital advertising, you can leverage marketing strategies, media planning, social media, and more to target your audience. The biggest part of this is being able to filter your audience. For example, let’s say you are trying to promote your San Francisco Airbnb in the Bay area to families.
If you choose to use a social media platform like Facebook, you can select which people you want to see your ad. You can do this by age, interest, location, demographics, behaviors, pages they like, etc. It doesn’t matter what type of business you have, or how niche your audience is, you can reach your exact target audience, at the click of your mouse. You can use this filtering feature on your audience on Instagram, Twitter, LinkedIn, and more. If you were to use Google Ads, you could use specific keywords that your audience would use to look up your business. This is great for small to mid-size businesses and startups, because you save a lot of money by avoiding advertising to a general group of people, who are not likely to buy anything from your business.