Establishing a strong brand name and position is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication or fail to effectively link their branding efforts to the overall business strategy. Through our brand naming and/or positioning services, we work with our client partners to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies, and plans, delivered across the many points of brand contact to improve positioning appeal.