Over the past decade working in content marketing, I've seen online giveaways become a staple strategy for brands – and for good reason. They're a direct way to engage your audience and offer them something valuable without asking them to open their wallets. Most online giveaways are designed for easy entry. A simple click, like, or share on social media is often all it takes. Sometimes there might be an extra step, like joining a mailing list or answering a quick survey question, but it's usually a small ask for a chance to win. Giveaways are everywhere these days: social media, brand websites, and even dedicated giveaway apps. Once the entry period closes, the winners are chosen, either randomly or based on criteria the organizer has set. And here's what I really love about giveaways: as the organizer, you have the power to decide what you want to give away. Tech gadgets, luxurious getaways, gift cards – the sky's the limit. Choose prizes that resonate with your audience and align with your brand.