Yes, many brands jump into TikTok trends to engage with their audience and promote their products or services in a relatable way. By participating in top TikTok trends or creating their own, brands can capitalize on viral moments and connect with their target demographic.
Joining TikTok trends can help you increase visibility, engagement, and followers on your TikTok account. By participating in popular trends, you’re tapping into what’s already viral, making your content more likely to be discovered and shared by a wider audience.