It’s common for professionals to wonder how beneficial webinars are for marketing. Webinars are valuable for marketers in many different ways. Webinars are an effective content marketing strategy because everyone needs more information. Many people used to go to the library to get more details on a subject, but in today’s environment, you can jump on the internet and do an online search. You can use this to your advantage by creating webinars that help you teach your attendees valuable information - and to get access to your online webinar and learn more; your audience will need to provide their email addresses. Afterward, you can use these emails to follow up with attendees and promote your products or services.