Although it is possible to develop a landing page using almost any web tool or technology available, it is convenient to take into account the nature of landing pages when choosing the most appropriate tool. These include factors such as a shorter useful life, the need to quickly implement changes and adjustments based on data and user behavior, prerequisites for integration with measurement, attribution, and analytics tools. In this context, SaaS (Software as a Service) platforms, such as HubSpot, Unbounce, Webflow, Pardot or Instapage, among others, are generally positioned as the tools of choice for the development of landing pages.
At All Around we are specialists in developing landing pages using Webflow, HubSpot and Pardot, although we also have the technical resources and professional experience to develop landing pages from scratch, using other technologies such as WordPress or Next.js.