To use the tried-and-true ‘Internet = highway’ analogy, the standard DNS is akin to a regular four-lane highway. When traffic gets heavy, you can’t go quite as fast and, regardless of the volume of traffic, there’s always the possibility of an accident. Custom DNS is closer in nature to express lanes, where there’s added security and much less traffic to slow you down. Unlike public DNS, a custom DNS has an extra layer of security, keeping you clear of threats like DNS tunneling, domain generation algorithms, and more. Optimized performance and increased reliability should mean less disruption to your team’s workflows and no need to work around downtime.