The linear and circular economy have different models. The linear economy is based on a “take-make-waste” model that has brought us to where we are now: our oceans choking in plastic detritus, our city air filthy, and facing a climate emergency that threatens to sweep away our way of life.
Instead, the circular economy seeks to compensate for our impact right from the start of the process of making goods or selling services, rather than at the end, when it is probably too late to act.