Marketing training videos.
Aimed at customers, these assets illustrate how to use a product or service and are often public-facing. They usually live as online videos on Vimeo or YouTube videos, and can be a powerful tool for marketers focused on customer retention and relationships.
Internal training videos.
Typically, these are videos designed to instruct members of your team. Employee training videos are generally not public-facing, and most often live on a learning management system, or LMS, where an organization keeps training materials such as employee handbooks, onboarding materials, and other online training resources..
Partner training videos
Similar to internal videos, this learning content is aimed at an organization’s business partners. Like internal training videos, these are often stored and distributed via an LMS, along with other B2B or partner resources like webinars or PowerPoint presentations.