How to start an SEO collaboration with Morningtrain Today, SEO is no longer just about content and links. SEO is today a very broad digital marketing channel with many necessary focus points. We have to optimize everything from content and UX, to information and code structure. Therefore, we recommend that you start by developing an SEO strategy. An SEO strategy is a thorough analysis of your business, your market and the commercial potential. With the strategy we make a plan for the next 6-12 months and estimate the business output.