No matter the scale of your business and how far you wish the reach of it to be, websites are always a meaningful investment if you want to reach your target customers in this digital age. According to a recent study, 79% of smartphone users shop online and if your target audience is among this 79%, you need to have an online presence to reach them in the first place. And therefore, without a website, you would be missing out a lot in this technologically driven world.