Custom software development enables companies to increase cost-efficiency and profitability by leveraging customised tools, original ideas, and tailor-made strategies. Here are some examples of successful companies capitalizing on bespoke software development: Amazon leverages bespoke software development to conquer the eCommerce realm. The custom software solution collects data on consumer preferences while also creating a secure and hassle-free online shopping experience. Uber takes advantage of custom software development to outperform the competition. The famous player in the ride-hailing industry uses a custom-built application to create a seamless experience for passengers and drivers. McDonalds uses a custom self-order application to stay competitive in the market. The self-order kiosks allow customers to create their own burgers from nearly 30 ingredients.