The ranking of a website can impact organic traffic along with brand visibility and awareness. Whatever products or services the business offers, it can benefit from genuine organic traffic. When a website is in the top search results, it brings in visitors and potential leads, which can later convert to long-term customers.
As per a recent study, the websites in the top search results of search engines like Bing, Yahoo, and Google obtain more than 40% of the traffic; those on the second page receive 10%, and those on the third page only receive 8% of traffic.