A logo should be simple, scalable, memorable, versatile, and relevant. Keep that in mind even if you’re using one of the best online logo creators. Simple: A logo is, by definition, a simple representation of your business. So there’s no room for unnecessary complexity. A letter or an icon will do just fine. Scalable: All of these characteristics rely on each other, so it makes sense that a simple logo would also be scalable. It should be able to sit nicely on your office letterhead and observe the city from a giant billboard. Memorable: Considering that people are pretty simple beings who are often overwhelmed with information, it’s more likely they’ll remember your design if it’s simple and easy to understand. Versatile: The logo you create using the best logo maker should be versatile and work in a number of different formats: on your website, on your business cards, on your letterhead, and on the swag you print up to give away at trade shows. Relevant: This is probably the most important feature. Your design has to relate to your business in a meaningful way or all your efforts will be for nothing. Imagine running a law firm and using a logo of a cheerful pony in the middle of a field. No matter what your explanation might be, people are simply not going to get it.