Having an effective SEO (Search Engine Optimization) campaign can make a world of difference to the success of your business. It’s important to understand the difference between an effective SEO campaign and an ineffective one so that you can get the most out of your SEO efforts.  An effective SEO campaign starts with a thorough keyword research. It’s important to focus on the keywords that are relevant to your target audience. Additionally, you should optimize your content for these keywords and make sure that your content is well-written, easy to read and engaging. Having an effective content strategy can go a long way in increasing organic search traffic to your website.  You should also use various tools and techniques such as link building, technical SEO and local SEO to improve the visibility of your website in search engine results. Additionally, keep track of your analytics to understand how your SEO campaign is performing. You can also create A/B tests to determine which techniques work best for your website. On the other hand, an ineffective SEO campaign is one where keyword research and content optimization are not done correctly.