Customer experience in the real estate industry has many different meanings and they’ve certainly shifted over time. A good customer experience in 1980 may have meant showing a potential client a home than waiting for them to come back and tell you how they felt about it.
Now, the home-buying experience begins with a Google search, followed by a large amount of research to determine what they may want in a home, with likely reaching out to a few different real estate professionals to inquire for more information.