Both terms are often confused with the other but social media management essentially focuses on sharing organic content across all social networks, whereas community management ensures that you are actively interacting with your audience on a personal level. Integrating the two is highly recommended to form a comprehensive brand strategy that builds your digital presence.
Let’s look at a prime example. Your social media manager is responsible for ensuring your posts and news are shared while attracting as many people as possible. When it comes to community management, they put on a persona to blend in with the crowd on social media and engage with them so they can connect with potential clients.