Most reputations are salvageable if the crises and pain points are addressed head-on. Developing the right content can play a huge role in restoring your brand’s reputation. However, it can only be done if the company takes a proactive approach to restoring the reputation, which takes months of commitment from the entire team.
Many firms believe that they can simply start over with a new identity and brand. However, consumers are diligent in discovering this tactic and will quickly call you out on it. It’s better to engage with an agency to assist you with online reputation management than change the business name or ignore the negative reviews.