We want to encourage people to use our online website. We have purposefully designed our website so it’s easy to use. When someone comes into the shop to make an order, this requires us to have someone on staff who will serve this person right away. This is incredibly inefficient, especially when this same client can easily make this order online. When someone places an order online we’re able to start the order right away without having to set anything up. We need to make sure that everyone who wants bulk pricing uses our online website to place their orders. If someone insists on coming into the shop and being served in person and on the spot, then retail pricing will be used.