Platforms employ various methods to detect the use of multiple profiles. Here’re the most common ways social media & eCommerce platforms detect multiple accounts:
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Analyzing IP addresses associated with user accounts. If multiple accounts are found to be linked to the same IP address, it indicates that the user might be breaching the Terms & Conditions of the platform. However, it's worth noting that IP addresses alone aren't always conclusive evidence, as they can be shared among multiple users in certain scenarios, such as public Wi-Fi networks.
Device and browser fingerprints allow platforms to analyze device and browser information to detect multiple profiles. They look for patterns and similarities in factors like operating system, browser version, screen resolution, and more. The platform might push a CAPTCHA or IP ban if several accounts share identical or extremely similar fingerprints.
Behavioral analysis, like tracking login times, usage patterns, interaction history, and other specifics, might allow website anti-bot systems to identify multiple accounting patterns.
Cross-referencechecks can include checking email addresses, phone numbers, or other unique identifiers associated with user accounts. By comparing such information, they can identify instances where the exact details are linked to different profiles.