Location is perhaps one of the most important aspects of business strategy. Choosing the right location would ensure a better control over the business operations. If you choose the wrong location for your business, many things could go disastrously wrong. For instance, if you have chosen a place which is already saturated by competitors, you would find it that much harder to stay competitive in the market. Similarly, choosing a place with insufficient demand for your product/service, lack of access to suppliers, trained resources, or an unstable political environment could cause your overheads to shoot up exponentially, overshadowing any revenues earned.