The primary objective of website Conversion Rate Optimisation (CRO) is to elevate the proportion of website visitors who successfully carry out a desired action, be it making a purchase or subscribing to a newsletter. This entails a thorough examination of your website’s conversion funnel and implementing enhancements to ensure a higher conversion of visitors into customers.By prioritising CRO, businesses can maximise the potential of their existing web traffic, transforming a greater number of visitors into customers and propelling growth and success.