One effective way to increase local visibility is by signing up for Google Business.
This free tool allows you to create a business profile that appears in Google search results and maps.
By optimising your profile with relevant keywords, photos, and information, you can improve your chances of being seen by potential customers in your local area.
In addition to creating a Google Business profile, it’s important to link your website to your profile and ensure that your website is also optimised for your target keywords.
This can be done through on-page optimisation techniques such as including relevant keywords in page titles, meta descriptions, and content.
Off-page optimisation techniques such as building quality backlinks from reputable sources can also help improve your website’s search engine ranking, ultimately leading to increased local visibility and more potential customers.