With this keyword matchtype, ads are placed for users who perform search queries with this keyword and similar variants of this keyword with preceding or following terms.
This match type is more precise than ‘broad match modified’ or broad keywords, but offers more flexibility than the Exact Match option. In this way, the focus on relevance can be used on the one hand, but also the option for more range.
Phrase matchAd placement for the following search queriesNo ad placement for the following search queries “tennis shoes”red leather tennis shoesshoes for tennis buy cheap tennis shoestennis sports shoes red tennis shoeslaces