B2B Marketing Analytics is an Einstein analytics app useful in segmenting and visualizing marketing and sales data. Marketers can develop B2B Marketing Analytics dashboards in Tableau CRM Analytics Studio after assigning user rights. In addition, the B2B Marketing Analytics app design has three dashboards with charts and tables to investigate. You can also develop a Multi-Touch Attribution dashboard, an Einstein Behavior Scoring dashboard, or an Account-Based Marketing dashboard. Each dashboard is based on predefined datasets and filters, or lenses, that assist you in extracting insights from your marketing data.