The new anti-spam legislation sets some parameters when sending a commercial electronic message to an electronic address. A commercial electronic message includes advertising, promoting and offering to sell a product or service. An electronic address includes an email account, telephone account, instant messaging account and any other similar account. If you are promoting or advertising by sending a message to an electronic address then you would need to comply with the legislation. The legislation requires the sender to identify themselves, provide contact information, get consent from the person they are sending the message to and provide an “unsubscribe” option.