Activations is a term used in marketing or event planning to launch or promote a product or service. Marketing activations engage the public in an activity or task that ‘activates’ your chosen product in creative ways. It helps brands stay relevant and test out new ideas amongst their targeted demographic. Upon experiencing the activation, customers should come away with a positive or reinforced feeling towards the brand, together with an understanding of their values, for example, the green agenda. Our team are creative and can help you think of a unique activation to reflect your brand, product or service. You can read more about this in our blog Experiential marketing x Sustainability: successful brand activations.