In our pilot work, we have consistently seen concerns about privacy drop among pilot participants. This is due to: Transparency. Participants were informed of which data would be collected by the MBUF account manager and how it would be used. Limited personal data. The personal information required for participation in the pilot was very limited (e.g., name, address, email, phone, and vehicle information) and was communicated to pilot participants. Mileage reporting options and choice to decline GPS-enabled option. Location-based services were optional and if participants were not comfortable providing location information, they could select the mileage reporting option that does not use location-based services. Data protections: The account manager could not sell data to any third party entities and was required to destroy all data 30 days after the completion of the pilot.