Local SEO focuses on long tail and location-specific phrases that will help your company rank high in local search results. Traditional SEO aims to improve your visibility on a national or global scale, but local SEO uses advanced measures to help you connect with potential customers in your area. The difference between the two is that local SEO focuses on helping your business rank higher in local search results. Traditional SEO aims to improve your visibility on a national or global scale, but local SEO uses advanced measures to help you connect with potential customers in your area. Local search engines like Google and Yahoo! make up an important part of the internet because they allow people to find what they need right where they are. If someone wants pizza delivery near them, they can look through their mobile phone or computer and find the closest place that delivers pizza. This makes it easier for people who don’t want to travel too far away from home or who don’t want to go out at night when most restaurants are closed down for business hours; all they need is an internet connection and a smartphone!