This is normal, it is the case for all qualities on the market whatever the brand, the bath linen always hardens in contact with water, whether it is by drying a little, or when washing in the washing machine. This is mainly due to the hardness of the water. To keep or recover the softness of the bath linen (towels, bathrobes, …), there are however several tricks: – Dry the products in the dryer after washing. This is not environmentally friendly, but it is the best way to restore the original softness of your bath towels. – Iron the products with a lot of steam, ideally with a steam iron. – Add 2 tablespoons of bicarbonate of soda  and 2 tablespoons of white vinegar to your laundry in the fabric softener tank (fabric softener is always best avoided).