The implementation of the basic SEO optimization is a part of the project realization. A shortlist of major changes is as follows:
PageSpeed ​​Insights Optimization — Google Developers;
Checking the site for system errors, as well as eliminating problems if they were found;
Installing an SSL certificate and launching the site using a secure protocol;
Installing a Google Analytics statistics counter (not including setting up web analytics);
Setting up the automatic generation of SEO headers from the names of the site pages;
Setting up a Sitemap to improve the indexing of the site by search engines;
Setting up Robots.txt for search systems;
Setting up the most necessary domain name redirects from www to the version without a hostname, switching from HTTP to HTTPS, from index.php to the main domain, etc.