At X, we're committed to fostering an environment where freedom of speech thrives, but we also recognize the importance of maintaining a platform where content visibility and engagement are managed responsibly. Here's how we approach content visibility and engagement:
Engagement and algorithmic considerations: Our platform uses algorithms to determine content visibility, focusing on relevance, user interaction, and community interests. Engagement through likes, reposts, comments, and shares influences visibility, but we're also mindful of artificial engagement. Activities aimed at gaming our system, like buying followers or engaging in coordinated behavior to boost content, are against our policies.
Content labeling and visibility: Users can label their content, especially if it's sensitive or adult in nature. Content marked as adult or sensitive will not be monetizable, and ads will not appear next to it. Users under 18 or those without a listed birthday will not see this content unless they adjust their settings. For sensitive content, we offer warnings before display, allowing users to control their experience. Learn more about Media Settings.
Platform manipulation and spam: We're vigilant against any form of manipulation. This includes creating multiple accounts for boosting content, engaging in reciprocal engagement schemes, or using third-party services to artificially inflate metrics. Such activities not only violate our rules but also undermine the integrity of genuine interactions on X.
Monetization and content: Content that violates our policies, especially in terms of adult or sensitive nature, is not eligible for monetization. This ensures that our advertising and revenue models align with community standards.
This policy framework at X is designed to balance freedom of expression with the need for a safe, informative, and engaging platform. We encourage all users to engage genuinely, report violations, and use the tools provided to manage their content experience on X.