First, read: Powerful Legacy Society Names: Five Proven Tips by Viken Mikaelian on LinkedIn. Then read this answer, from Scott Janney: “I’ll share a little of my personal experience. We went through a process of soliciting responses from likely members to name our newly formed legacy society. “The St. Mary Legacy Society” won by a mile. I thought it was a boring name, but I was wrong. Many professionals want a name that will stand out from the other societies at our friends’ charities, but most cute names leave people wondering what you’re talking about. We went to the board and to the most likely legacy donors to get “charter members” of the legacy society and we had a specific time deadline. This created a capital-campaign-like sense of urgency. We put together a four-member campaign team (patterned after a capital campaign committee) to call and meet with each board member individually. The board chair was on this committee and his goal was 100% participation by the board. Although we didn’t reach that in our short charter time frame, it was an admirable goal and provided a lot of energy. By the end of our ten-month charter period, we had enrolled 41 members with $8,000,000 in bequest commitments, including one commitment for $3,000,000. This at a hospital which had received a total of $600,000 from 18 individuals during its first 33 years. So, my advice is to go for it. But don’t blow the one opportunity to start well by starting slowly. Get input from your best prospects, buy-in from your boards, have realistic goals and challenging deadlines, and put together a working committee to solicit bequest commitments.”