When you’re searching for a business (or type of business) using Google Maps, on the left of the Google Maps browser window or within the app you’ll see several results for your search. Under the business name are additional details such as address, opening hours, contact number and the star rating.
This is extremely useful, as instead of having to navigate away from Google Maps to find out about people’s experiences with each business, it’s right there. Bottom line, having reviews within Google Maps makes the process much more efficient.