Determining the right social media platforms for your business doesn’t happen in a vacuum. Those decisions will be part of the goals established in your Digital Marketing Strategy. If you’re an eCommerce brand selling trendy products to a young audience, for example, video ads on TikTok or Instagram might be the best use of your social media efforts. If you’re engaged in an employer branding campaign, however, posting on LinkedIn might be a better match.We’re “channel-agnostic” at KWSM, which means we don’t lean toward one social media platform or another as the “preferred choice” for organizations we work with. By staying focused on achieving your marketing goals, we can choose the right approach for your social media management.Learn why identifying your Digital Marketing Strategy goals is important for social media management.