Yes. It’s a long term investment that pays off huge in the long run. Once your website is organically ranking for a number of keywords online, you can expect a steady flow of web traffic that is higher quality than paid ads. First page rankings can not be bought. This is something you earn by the consistency of on-page and off-page work done every month. You will have a steady flow of quality traffic that won’t have paid ad click costs associated with it. Rank your business online organically, and you can enjoy 24/7 visibility and website traffic.