The BetterCulture Survey is crisp and focused and generates valid responses. It is psychometrically robust, having excellent reliability (test-retest Spearman correlation coefficient of 0.902) and an impressive Content Validity Index (CVI) of 0.99 for the instrument as a whole. Each of the 14 individual factors achieved a CVI score at or above 0.94. Questions that were initially proposed, but failed to meet a rigorous CVI criterion of 0.9, were removed from the instrument.