Ubersuggest is a free SEO tool that helps bootstrapped business owners with keyword research, competitor analysis, and rank tracking. With Ubersuggest, they can discover keyword ideas, analyze search volumes, and identify keyword difficulty. By analyzing competitor's websites, they can uncover opportunities to improve their own SEO strategies. Furthermore, Ubersuggest offers rank tracking features to monitor keyword rankings over time, enabling bootstrapped business owners to assess the effectiveness of their SEO efforts without investing in expensive rank tracking tools.