It is a widely accepted rule of thumb that if an individual posts a video on TikTok at least once a day, it will have a greater chance of going viral. For instance, in the past week, the top three TikTok stars using this strategy have been Amir Liaquat, Ricky Dillon and Niki Moss. A study from the University of Michigan found that “experimental evidence suggests that content creators who post videos daily attract more followers and more likes.