Land promotion refers to the process of increasing the value of a piece of land by promoting it through the planning system with the aim of securing permission for alternative use. By obtaining planning permission for the construction of new homes or business premises, a land promoter raises the value of the land, generating a profit for the landowner at the point of sale. Land promotion services may include only the process that the land promoter needs to go through to secure the desired planning permission, or may stretch as far as managing the sale of the site to a suitable developer. Additional services that a land promoter may offer include estimating the potential cost of the site development and investigating what type of foundations the developer would need to use. Putting the land for sale with all of these in place may help the landowner to sell the land at a premium price.