This largely depends on what you are advertising. Google ads work on a Pay Per Click (PPC) basis. This means advertisers pay only when a user clicks on their ad. The current PPC average is $2.00USD ($2.89AUD). However, PPC can range anywhere from $0.20 to $30+. If you are advertising on Google, you are required to set an average daily budget spend. There isn’t a minimum amount, meaning, technically you can set your budget to as low as you want. Contact MMX and we can help you with this.
The trick is to pick the right mix of search keywords related to your ad or business that are lead to click-throughs and are cost-effective. It’s advisable to work with a PPC marketing or adwords agency that can help you use your Google ads spend wisely.