Jetpack Stats used to be a popular choice, but some pricing changes have left users frustrated.
Many users are now classified as ‘commercial’ and require paid plans to access features they previously had for free, even if their website is non-profit or they only make a few dollars a month. This can be prohibitively expensive for very small businesses or people who are simply fundraising through their websites.
This pricing change has led many people to explore alternatives, including Google Analytics.
While Google Analytics is powerful, it’s not built specifically for WordPress. Fortunately, to connect it with WordPress, you can use beginner-friendly plugins like MonsterInsights.