Variable life insurance may be a better option for individuals seeking higher potential returns. Since the cash value of variable life insurance is directly invested in various investment options, policyholders have the opportunity to benefit from market growth and potentially achieve higher returns. However, it’s important to note that variable life insurance also carries higher investment risk due to market fluctuations. Indexed universal life insurance offers the potential for higher returns than traditional universal life insurance due to the link to a stock market index, but the returns may be more limited compared to variable life insurance.