SEO is crucial for newly established companies. They are able to increase their search engine presence, draw in organic traffic, and establish the legitimacy of their brand. Startups with tight marketing budgets can compete with established competitors and promote long-term growth at a reasonable cost by utilizing SEO. Additionally, establishing a brand and becoming visible online takes time for entrepreneurs. Startups can accelerate their digital marketing efforts with the aid of SEO. In addition, SEO is long-term and scalable.