Irrespective of the target audience you’re trying to woo, it’s ill-advised to post anything that can spark controversy. Social media is a breeding ground for online wildfires and it’s a herculean task to mend a tarnished reputation. Plus, staying in the grey — almost sarcastic — area won’t do you any good either as posts can easily be taken out of context. Be 100% sure that whatever you’re posting will be received in good faith and always have a team of crisis management experts ready to take over in case things go south.