I am convinced that all customers will eventually pay for technology using a consumption-based model. In my mind, the concept of ‘everything as a service’ is true. In the future customers will subscribe to infrastructure rather than buying it. The only question is how and when this will happen.
IDC research shows us that 63 percent of IT buyers say that when selecting an IT infrastructure provider, the availability of flexible payment options or pay-per-use is very important to them. So, we’ve tried to address this with TruScale. It’s a consumption based, subscription offering that allows customers to use and pay for data center hardware and services – on-premise or at a customer-preferred location – without having to purchase the equipment. This means that customers never take capital ownership of the hardware or other IT assets and pay for what they use each month as part of their operating expenses, with no required minimum capacity commitment. Also, this capacity can be scaled up or down to accommodate business needs, ensuring IT infrastructure is flexible and scalable at all times.
Our customers are eager to learn how Lenovo TruScale differentiates from other vendors in the market. It’s a conversation that we need to have with them, to help them understand how we estimate risk, how we provide the service and how our measurements work. We can then work together to build a foundation for mutual success.