Conversion is when a visitor takes an action on your site. There are several types of conversions: registering for a newsletter, requesting a meeting, calling, requesting information, or purchasing services and advice online. The turnover generated is important: but knowing the number of orders and inquiries during the month, clicks to consult or search for answers to questions are all e-commerce statistics that allow you to see your profitability in perspective. Estimating prospects is the basis of your daily work to assess the return on your actions, legal services and advice online.