Both Google Search Ads and SEO aim to increase traffic and improve search rankings on Google. However, while search ads yield quick results, SEO is more effective in the long term. With Google Search Ads, you pay for keyword bidding to increase ad visibility, whereas SEO does not require payment but takes longer to see results. Both are essential for businesses. In the initial phase, focus on ads to boost traffic and sales, and use SEO to maintain long-term ad effectiveness.