Three key factors directly impact your SEO ranking, even with a basic search strategy in place. These factors are: Page Load Time: Slow-loading websites cause visitors to bounce and turn to competitors. Google and other search engines penalize slow websites with lower rankings. This is particularly crucial with Google's major Core Web Vitals update in March 2021, which emphasizes user experience. Page load time is a critical component of this update and is essential for maintaining or improving your SERP rankings. Keyword Selection: Carefully selecting keywords ensures your website appears under the correct search terms your target audience is using. Proper keyword optimization is essential for attracting the right visitors to your site. Content Creation: High-quality content attracts and retains visitors, increasing dwell time and boosting search engine rankings. Creating valuable content helps your audience find your site quickly and encourages them to stay longer to learn more, positively impacting your SEO. Paying attention to these factors will help you improve your SEO performance and achieve better visibility in search engine results.