AI software can greatly enhance personalization and customization in email marketing. With AI, you can analyze vast amounts of customer data to create highly targeted and relevant email campaigns. By leveraging AI algorithms, you can automatically segment your audience and deliver personalized content based on their preferences, behavior, and past interactions. AI software also enables you to dynamically generate email copy and designs, ensuring that each email feels tailored to the individual recipient. This level of personalization can significantly improve engagement and drive better results for your email marketing efforts.