While offset printing has been used for numerous publications and paper printing, it doesn’t serve every situation well. In fact, when offset printing was primarily the only business in town, mainly businesses and newspapers were the primary customers that really made a regular use of offset printing. Average consumers either typed out a few copies themselves, used copy machines or hired a specialist to produce the cards or documents. However, with the advent of the computer and digital printing, that changed. More options became available for smaller print runs and short orders, which then opened up a whole new market in terms of commercial printing. Today, digital printing is a defined market all to itself, and it's far better suited to certain uses than big runs from offset printing.