Success metrics for mobile commerce are no different than the KPIs you’d use to measure ecommerce website performance.  However, it may be useful to compare mobile commerce metrics to those of your other channels to measure the overall effectiveness of your mobile strategy.  Here are the top KPIs to watch: Conversion rate: Percentage of mobile visitors who complete a desired action, such as an item purchase or newsletter subscription.  Mobile revenue: Track total revenue generated through mobile websites and apps.  Mobile traffic: Monitor the volume of mobile visitors to your online store for mobile apps, track the number of downloads, daily active users (DAU), and session duration to assess user adoption. Mobile engagement: Analyse metrics such as time spent on site, page views per session, and bounce rate for mobile visitors.  Mobile payment adoption: Monitor the percentage of users who use mobile payment methods.