By using remarketing lists for search ads, you can more precisely reach a target audience. More specifically, you can target people who have visited your company’s website or used your app in the past. You can even target people based on the types of pages they viewed on your website. You should use remarketing lists for search ads when you want to bring awareness to a certain service or product and convert people who may already be familiar with or interested in what you have to offer. You may also use a remarketing list in Google ads when you have a sale or promotion you want to bring attention to. If individuals who have visited your website—but haven’t yet made a purchase—see that you’re making a limited time offer, it may incentivize them to finally follow through with a purchase.