Since the majority of our customers are not sailors, pirates or sea-farin’ scallywags, we seem to get this question a lot. A ‘first watch’ is a nautical term that refers to the very first shift of the day. And if you ask us, it’s the best shift of the day. That’s because come the crack of dawn, we’re slicing and juicing fresh fruit and vegetables and whipping up our French toast batter from scratch, just for you.