Content marketing is a multi-channel approach to attracting customers and engaging them throughout the consumer journey. Social media, your own website’s blog, third party sites, PR, newsletters, radio, television and physical assets like print and promotional products – all work in concert towards making your target audience aware of your brand. Content marketing is also driven by analysing consumer behaviour on such channels to understand how to best reach the buyer personas on each channel.
SEO, on the other hand, focuses on improving the search visibility of your content and the technical aspects of your website to make it as easy as possible for people using search engines to find your content and your website. It’s more directly concerned with how your site ranks in search engines and the user experience for your site’s visitors. SEO doesn’t just have to be focused on your website visibility either (YouTube is the second biggest search engine after Google after all).