A custom online store is a personalized website offering the branded merchandise you choose to make available to your team, organization, or even to the public. It's an easy way to let people select what they need, like uniforms or other apparel, in the correct sizes. Some companies use these stores as a rewards portal: employees can choose gifts within a certain price range as a holiday gift or incentive for reaching a milestone. Not every vendor of promotional products offers custom online stores, so keep that in mind if it's an option you'd like to have.