When looking for a CRO agency (or any digital marketing agency for that matter), it’s important to understand what team they have in place to assist your business in improving it’s conversion rate. You want to look for a mix of creative minds as well as data driven experts, as creating a seamless user experience will require both types of skill sets. A top CRO agency will be discussing CRO tactics with you well before you sign a contract to ensure that you and your brand are committed to implementing their recommendations, so try to understand their process and ensure that they walk you through it in a clear and concise way because there are alot of moving parts to a successful CRO strategy.