Doing a web audit is the first step to identify any issues your website may have. A website audit is a deep dive into your website to determine if your site is optimized for search engine traffic, has broken links, loads quickly, is user-friendly and has great content. You should do website checks like this every once in a while, because even if your site is getting traffic, you want to be sure that it is reaching its full potential. By not addressing issues you could hit a plateau or even decrease in traffic, or a decrease in conversions- which means you're missing out on potential income. To achieve good SEO require an ongoing effort that involves the consistent checking and optimizing of your website. Add regular site audits to your process to ensure that your website is set up for SEO success.