The purchase behavior of luxury handbag users aged 20 to 30 can be influenced by several factors, including: Lifestyle: Individuals with an active social life or those who frequently attend events may prioritize handbags that are versatile and suitable for various occasions. On the other hand, individuals with a more casual lifestyle may opt for more functional and everyday-use handbags. Brand perception: Luxury handbag users in this age group may be influenced by brand reputation, exclusivity, and the social status associated with owning a particular brand. They may seek out brands that align with their personal style and values. Quality and craftsmanship: Young luxury handbag users may value high-quality materials and craftsmanship. They may look for handbags that are well-made, durable, and have attention to detail. Price and affordability: While luxury handbags are a significant investment, users in this age group may consider their budget and affordability. They may look for options within their price range or consider purchasing pre-owned or discounted items. Social media influence: The influence of social media platforms cannot be overlooked. Young users often follow influencers or celebrities who showcase luxury handbags. This exposure can impact their purchase decisions, as they may be influenced by trends and styles promoted by these influencers.