Core Values   Loyalty   We are, above all else, loyal. We believe in loyalty to our customers because without them we serve no purpose. We are loyal teammates because they are the ones in the trenches with us fighting for our mission to help others. We are loyal to ourselves and to these core values; because they shape us and define what we believe will make us successful.   Leadership Through Action   We believe a society only rises to the level of its leaders. The culture of any organization or nation is only the extension of the character and action of its leaders, and we believe there is only one truly effective way to lead: by example. Execution is everything. If our actions speak loudly, our influence will be heard across the globe.    Go The Extra Mile   We always go the extra mile for customers, co-workers, and the company. We strive to always over-deliver and exceed people’s expectations at everything we do and we do so with enthusiasm.   We understand that going the extra mile for people is what results in word of mouth, which is the driving force behind real growth. We strive to WOW people with our outstanding customer service… It’s not just something we say, it’s something we do and our daily actions reflect this.   Be Humble   We believe in humility, not false modesty. We believe in confidently acknowledging our gifts and accomplishments, but always recognizing that we have a long way to go and a short time to get there. We always recognize room for improvement. We know full well that we are not perfect, and that is why we always chase our true potential.    Hard Discipline   We believe success is the inevitable result of possessing an invaluable skill: discipline. Discipline is the cornerstone of mental toughness, that all-encompassing quality that gives us the ability to do hard things on a day to day basis. It is by cultivating habitual discipline in our lives that we complete tasks, accomplish goals, gain momentum, develop character, and achieve all of our plans so our dreams become reality.    Accept Responsibility   We always accept full responsibility for our actions and performance. When we identify an issue or are given a task, we own that issue or task and see it to its completion. We don’t shift blame. Nothing we are aware of is ever someone else’s fault; we always take it fully upon ourselves to make it right.   Take Initiative    We do not wait to be told to do something. When we see something that needs to be done … we do it. We always take initiative to get tasks done without being asked. We are self-driven and look to constantly push ourselves forward and do what needs to be done to succeed.   We don’t sit and wait for someone to tell us the next step to take; we anticipate the path and contribute accordingly without needing to be carried. We don’t need someone else to hold a carrot in front of us… we find our own carrots and hold them for ourselves knowing that improving the company any way we can benefits all. Build Positive & Fun Relationships   We work to build positive and fun relationships both internally and externally and we know that the success of the business is built upon this. Quality, positive relationships are what successful businesses and successful people thrive on.   Consistently making efforts to build strong relationships with everyone we encounter creates strong bonds and friendships and ultimately creates lifetime customers and loyalty to the brand. We can lose a customer, but we can never lose a friend.   Be A Lifelong Student   We believe that if you think you know everything, you can’t learn anything. And if you can’t learn anything, you can’t improve. And if you can’t improve, you’re doomed to stagnation and, eventually, extinction. For this reason, we are relentless in pursuing more knowledge and experience. But we aren’t just looking to be informed. We ‘re seeking to be transformed. WE are lifetime students who want to become masters of excellence, success, and happiness.    Be Selfless   We always give more than we take. We always put others and the company before individual accolades. We always do the right thing and make our decisions based on what is the morally right thing to do.   We don’t seek out personal gain from what we do and the decisions we make, instead we make decisions based on what’s best for others and what’s best for the company. We believe that ultimately what is best for the company is best for us anyway. Be Enthusiastic   We are enthusiastic about being a part of the Hidden Falls Media Team. Our enthusiasm and passion for what we do here carry through to all levels of our performance in everything that we do both at the headquarters and in our dealings with others externally.We understand that being enthusiastic is contagious and if we are enthusiastic and excited to help our customers, co-workers and the company they will reciprocate that excitement about us.   Working at Hidden Falls Media isn’t a job, it’s a lifestyle and we are loyal and dedicated to our cause and live our lives enthusiastically by the values that Hidden Falls Media stands for.   Believe   We believe in the big picture, the direction we are all collectively going and exactly what needs to be done to get there. We believe in everything that Hidden Falls Media stands for, including these core values, and live by them both inside and outside of the agency… it’s who we are fundamentally at our core … and we believe in that.