One of the most common misconceptions that victims of unscrupulous Wikipedia agencies fall prey to revolves around how these agencies choose to define “success”. A reputable agency is going to define success in terms of helping clients get changes implemented that last over the long-term, not just for a few days or weeks. The scammers use dummy accounts to directly edit pages, posing as volunteers. That’s why many of these outfits offer “guarantees” for their work, which on the surface might sound like the opposite of a scam. But in fact, if you know how Wikipedia operates, it quickly becomes apparent that the promises these agencies make are simply not realistic.