By conducting patient satisfaction surveys, first and foremost you will be letting your patients know that their opinion is very important and their feedback will help you provide quality services. It will help you provide better care and also ensure that the time your patients spend with you is as pleasant as possible. Next, it will help you compete with other healthcare providers and set your standards. It will help measure the overall rating of your medical practice and responsiveness of your staff. It will also help provide rewards and recognition to the staff at practice who are performing well, which in turn will increase the quality of care. It will improve quality of communication of doctors with patients which is a key to patient satisfaction. Gauging patient satisfaction and using the feedback to implement or build on quality improvement initiatives will help demonstrate a commitment to patient-centered care and improve overall medical service experience.