There are many tones of voice for brand communications, but there are 4 dimensions that you should consider. As a leading brand tone of voice agency, we will first identify what type of brand voice will work best for your business. These include:
Funny vs Serious
Formal vs Casual
Respectful vs Irreverent
Enthusiastic vs Matter Of Fact
Once we have worked on your brand tone of voice profile, we will then refine your brand communication strategy further by identifying the dimensions you do and don’t want within your brand.