We design and redesign all websites with a "content-first" approach.  Without organized quality content with a specific content strategy to lead a website visitor, your website will perform less for bringing you the leads you want.  Content-first solidifies the importance of the "journey" we refer to that your website visitors take to educate themselves on your product, service, company prior to taking action to contact you, download, buy, etc.  The structure of your navigation and page to page content is the framework that sets the stage for the design.   The design is the visual aspect that leads and guides and also converts with your client branding fully integrated for mind real estate.  Mind real estate is the term that refers to when your customers and clients think of your industry or service/product that you come to mind.  By aligning your brand logo, colours, images, and content properly, target markets will think of you when they have a need.     Note: It is also important to structure content first for 3 peripherals: desktop, cellphones, and tablets. Great good articles on Content-First approach in website development: https://www.impactbnd.com/blog/planning-website-redesign-content-first https://www.circlesstudio.com/blog/content-first-approach-redesigning-website/ https://devrix.com/tutorial/perform-website-redesign-content-first-approach/