It is really important that you conduct comprehensive keyword research and strategically include search terms into your copy.nnThis will help your product listings to be seen by more of your potential customers.nnAs well as optimising your copy so that your products show up in search results you also want to make your copy engaging to encourage clicks from your target audience.nnHigh-performing copy contributes to increasing your click-through-rate and your number of conversions. nnHere at Pearl Lemon, we have qualified digital copywriters who know exactly what it takes to write copy that actually sells.nnOur copywriters will optimise the following: nnTitlenHighlights/bullet pointsnA+ contentnYour product descriptions nAdditional product information