One way to prevent penalties is to show that you are a trusted business. Google tends to trust and favor websites with high-quality, seamless user experiences. You can do this by improving page loading speed, mobile performance, and site navigation. You’ll also want to avoid keyword stuffing and duplicate content. A first-class cannabis dispensary SEO agency based New York City like Digital Heart Media can help you adopt a holistic SEO approach that will protect your website against costly penalties.