Adoption is the process of integrating a new software application into your business. For SaaS (software as a service) products, this usually includes creating user accounts, training employees on how to use the new software, and establishing any necessary integrations with other applications. The goal of adoption is to ensure the new software is being used effectively and efficiently by employees so that a business can realize the full benefits of the new application. Measuring adoption rates can help companies determine whether or not employees are using the software as intended and identify areas where additional training or support may be needed. User adoption is critical to SaaS vendors since growing their customer base is key to growing revenue.