YES! People have been doing that for over 50 years if they do not wish to take the beef gelatin softgels. You can even put it in your cereal. People also cut open softgels to use our UNIQUE E as a topical application for stressed skin and general moisturizing. We also have the VERY SAME vitamin E in our 1-oz pump bottle – designed specifically for people like you who do not wish to consume a softgels, or may enjoy vegetarian products.*