Shopify comes packed with tools to help you increase the visibility of your products and content, driving more traffic to your online store. You can easily add a blog to your store using any Shopify theme. By planning your content strategically, you'll gradually build an audience through SEO techniques and engaging stories, resulting in more visitors and higher conversions.  Moreover, you can also run retargeting and remarketing campaigns on platforms like Google, Facebook, and Instagram. These paid campaigns allow you to reach users who've already visited your store, giving you another shot at closing sales.