The four types of Search Engine Optimisation are:     On-page Search Engine Optimisation (on-site SEO) The On-page Search Engine Optimisation is carried out directly on the website.     Off-page Search Engine Optimisation (off-site SEO) Off-page Search Engine Optimisation focuses on all the SEO activities outside the website.     Local Search Engine Optimisation The Local Search Engine Optimisation is specific to the locations, it deals with ranking in a specific state, city, or town.     Technical Search Engine Optimisation Technical Search Engine Optimisation refers to all the Search Engine Optimisation activities that help to improve the site and make it easier for the users to navigate.