Previously, DALL-E was free to use for people who were already given access by OpenAI. These users were entitled to 50 free generations daily, and they used this text-to-image AI to create art like mood boards for restaurants, music videos, 3D renderings, product designs, and magazine covers. However, on July 20th, 2022, OpenAI announced the DALL-E 2 beta launch, alongside a new pricing model. Every DALL·E 2 user will receive 50 free credits for the first month of use, and then 15 free credits for every month after that. Each credit can be used to submit a text prompt to the AI, which returns four images at a time. (For edits and variations, three images are returned at a time.) But here’s where it gets complex — to get extra credits, users have to buy them. For $15, you get 115 credits. You can purchase another credit pack of 115 credits for $15 if you’ve used them up. So if we do the math: 1 credit – 4 images, 115 credits – 460 images. OpenAI has said that artists with limited financial resources can request for subsidized access by filling out this form. Another thing to note is that free credits expire one month after they’re given, while paid credits expire 12 months from the purchase date.