Analytics is a continual process rather than a one-off occurrence. A properly developed and managed analytics strategy can provide a strong competitive advantage for strategic and tactical business choices. A business is better able to give the appropriate tools to the appropriate business leaders (at the appropriate time and speed) to proactively address consumer and business demands when it has the right-time decision-making skills. Only with such data-driven strategies and agile decision-making that is faster than your competitors can you develop a long-lasting competitive edge in a fast-paced, customer-centric business environment.