Since Google Ads for hotels and resorts allows users to make price comparisons between various hotels, they have the option to shop around for the best price—whether that's in terms of what's cheapest, if they're on a budget, or which hotel offers the best value for money. By using these price comparisons in your favor, you can adjust the prices of your hotel rooms to make them affordable for users on a budget or else to provide as much value for money as possible, all the while still sticking to a price that will give you the profit you deserve.