Augmented reality shopping involves the digital augmentation or overlay of the product into the user’s real world environment to enable them to try on, try out or interact with the product virtually, making it more intuitive than the standard e-commerce purchase.
Be it automotive, home decor, clothing or any other sector, AR can help the buyer visualise the product with the exact dimensions in the real life environment enabling the buyer to virtually experience the product even before purchasing it. As shopping is gradually shifting from physical to online, businesses' key to success will involve investing into the virtual and augmented sales to enhance the customer experience and thereby remain competitive.