‘No added sugar’ is a legal claim that states that no sugars have been added. The problem with organic products is often that they use dates as the main ingredient, which are full of sugars (between 30-40%). On the other hand, non-organic products are filled with artificial sweeteners associated with a bunch of negative effects. At The Organic Crave, we believe there’s a better way, and so we choose to go for a reduced amount of organic cane sugar, aiming to lower the total amount of sugars to below 10%.