While thinking about creating a new model railroad brand, somebody said: Oh no.... yet another company that produces model railroad stuff... That was the base for our YaMoRC brand name: Yet another Model Railroad Company. After that a long process started to check the uniqueness of the brand name, whether it did not mean something indecent in any major language and not the least important whether the Internet Domain yamorc with all it's extensions was still free. In the end we concluded, that there is only one other organization in the whole world that uses the same acronym: The Yamaha Owners and Riders Club since this is a completely different branch of interest and this Club utilizes a different Internet Domain, we decided to take chance and the new brand name was born !