The price of ingredients in our natural sunscreens is significantly higher than the price of ingredients in chemical sunscreens. For example, the main base ingredient in most conventional sunscreens is water; the main base ingredient in Badger's sunscreens is Organic Sunflower Oil . Additionally, the zinc oxide used in all of our sunscreens is the single most expensive active ingredient used in sunscreens. Most common sunscreens are made entirely of relatively inexpensive synthetic chemicals, which is why they are so cheap. We believe that the natural ingredients we use make our products better, but they are also more expensive.