Many. We want students to better understand their fit with colleges so they are more likely to stay enrolled and earn their degree. We also want students to be able to show their unique skills, achievements and abilities so they are not pigeon-holed by their GPAs and SATs/ACTs. We want parents/guardians to better understand the real cost of attending certain colleges so they are not scared off by published tuition rates that very few people actually pay. We want to help high school counselors spend less time on paperwork and more time helping students who need their assistance. We want to help admissions officers find students who have a strong interest in their college so they are more likely to be accepted and receive favorable financial aid packages. The list goes on, and on, and on …