To track and measure the success of your PPC campaigns, you can use various metrics and tools. Some common methods include:
Conversion tracking: Set up conversion tracking on your website to measure specific actions, such as purchases or sign-ups,
that result from your PPC ads.
Click-through rate (CTR): CTR measures the percentage of users who clicked on your ad after seeing it. It indicates the effectiveness of your ad copy and its relevance to the audience.
Cost per conversion (CPC): This metric helps you understand the average cost of acquiring a conversion or desired action from your PPC campaign.
Return on ad spend (ROAS): ROAS measures the revenue generated for each dollar spent on PPC advertising. It helps evaluate the profitability of your campaigns.
Analytics tools: Platforms like Google Ads and Bing Ads offer built-in analytics tools to track and measure the performance of your PPC campaigns, providing valuable insights and data.