When you buy IQOS HEETS sticks you receive 4 individually wrapped portions (1 portion = 1 pack) of tobacco stick which is placed in a foil pouch. You can take 1 portion out and use it as you would with any other cigarette, without having to light it. IQOS HEETS tobacco sticks are pre-cut into 3 pieces - the tip, plus two portions – each one representing about half of a traditional cigarette. To enjoy HEETS IQOS experience, just place your tobacco stick on the IQOS device and push the power button 5 times to turn it on. Then hold for 2 secs until vapour starts to come through (up to 10 seconds depending on taste settings).