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Table of ContentsAffiliateAffiliate MarketingOrder formLink to order formCookieContent pageLanding pageOnline marketingPromolinkVendorSales pageAdvertising bannerPayment processingHere we explain to you the basic terms of online business.1. Affiliate Affiliates advertise the products of product manufacturers (vendors) and receive a commission for successful sales.There are two ways for affiliates to attract customers: The first option is to build up your own customer base. These can be loyal readers of a blog or subscribers to a YouTube channel. Any group to which the affiliate can send a message is suitable for being referred to vendors.The second option is to place advertisements. The affiliate assumes the advertising costs and directs the page visitors to the vendor’s sales page once they have clicked on the advertisement on their own page (landing page). Here the affiliate does not gather their own readership, but rather focuses on having an appealing design and making sure the advertisements are strategically placed.From a technical point of view, a cookie is placed in the customer’s browser, which makes it possible to trace which affiliate a customer came through. If the customer makes a purchase within 180 days, the affiliate will receive their commission.2. Affiliate Marketing Affiliate marketing is a special form of online marketing. It describes the entirety of all marketing measures that can be used by affiliates to refer customers.Insights drawn from online marketing flow into affiliate marketing and can be used to optimize advertisements and the visitor flow to websites.3. Order form When the customer clicks on the buy button or the buy link, they are redirected to the Digistore24 order form. Here the customer enters their personal data and pays for the product using the desired payment method.The order form is the last step before the purchase is completed. Digistore24 therefore attaches great importance to optimizing this step and to continuously improving the order form. We offer you a responsive order form which can be adapted to mobile devices such as smartphones and tablets and which you can customize according to your requirements. The more attractive your order form is, the higher your conversion rate and the more order form visitors complete the purchase.4. Link to order form By clicking on the link to the order form (or “order link”), customers can access the order form. The vendor inserts this link on their sales page under the buy link or the buy button.5. Cookie A cookie is a small snippet of code that is automatically placed in the visitor’s browser. This way, site operators can recognize whether a page visitor has returned.Cookies can also be used to track which affiliate redirected a customer to the vendor’s sales page. If the customer buys a product within 180 days, the respective affiliate receives the commission they have earned.6. Content page The content page contains information on topics related to the products of a vendor. It differs from a special sales page in that it does not contain a link to the order form of a product, but rather represents a stopover in the visitor flow. Customers are directed from the content page via a link to the sales page, which then contains the link to the order form.Content pages are there to build trust with customers. When a customer visits a page, they are always looking for information. Content pages offer the customer information without wanting to sell them something right away. The higher the quality of information provided, the more trustworthy the page is perceived to be by the customer.The sales page then offers the customer even more information for a fee. The more trust the customer has gained on the content page and the higher the quality of the information there, the more willing they are to spend money on the sales page. The content page thus does a lot of the preparatory work and prepares the customer for the “sales talk” on the sales page.7. Landing page The landing page is a special form of content page. The customer “lands” on it at the beginning of the sales process e.g. after clicking on an advertisement. This landing should be as pleasant and as interesting as possible, which is why special attention is paid to the design of landing pages.Customers looking for information on the internet are now very quick to assess whether a website provides the information they are looking for. Since the landing page is the first page that the customer sees in the sales process, they make their assessment based on this page. That’s why the landing page should appear as attractive, trustworthy and informative as possible.After spending time on the landing page, the customer is then directed to further content pages (to increase trust) or directly to the vendor’s sales page.8. Online marketing Online marketing specializes in the marketing of products and content to end customers on the internet. To do this, it uses all the insights and models of classical marketing.It is about the art of arousing the interest of potential customers and guiding them through the targeted design of individual stations from the first contact to the completion of the sale. Online marketing includes all techniques, methods and models currently used on the internet to market products and content.On the other hand, classical marketing is analog and has a lengthy response time. When it comes to print media or radio and TV advertising, companies for a long time did not know how successful their advertising campaigns were and had very few key figures on how to optimize these campaigns.This has changed radically with the arrival of online marketing. Through digital communication on the internet, a large amount of key data about users is available in online marketing, which can be analyzed and used to optimize campaigns and marketing measures. At the same time, online marketing is a rapidly developing business area. New methods and techniques are constantly being developed and immediately put into practice. This way, the online marketing industry is continuously specializing and improving.9. Promolink The promolink is the link to the sales page of a product on Digistore24; it is always assigned to a specific affiliate. When a customer clicks on the promolink, a cookie is placed in their browser. This enables Digistore24 to assign customers to a specific affiliate.10. Vendor The vendor is the product manufacturer and sells their products through Digistore24. It is here that they set up their products and enter into cooperations with affiliates or joint venture partners (i.e. with other vendors).At the same time, the vendor can also take on the role of affiliate and advertise their own products.You should become active as a vendor if you feel the need to share your knowledge and earn money by doing so. You should also have an eye for niche topics as well as the correct presentation of information.With Digistore24 you can sell the products you have produced and receive support from affiliates and other vendors.11. Sales page In contrast to the content page, the sales page always contains a link to the order form. The sales page informs the customer about the product. It is about addressing and awakening the needs of the customer and directly offering the ideal solution for these needs in the form of products. For this reason, optimizing the sales page is paramount as it can have a significant impact on sales figures.12. Advertising banner The advertising banner is a digital advertisement on the internet. It is usually found at the top or on the side of a website. Advertising banners are sometimes also placed in the middle of the page’s content, since this is where the reader mainly focuses their attention. Banners can contain images with text or animations.Advertising banners allow affiliates to connect with customers without gathering their own readership on a blog or a YouTube channel. Just like landing pages or sales pages, advertisements have to be optimized and tested for their effectiveness on a regular basis. They are the future customer’s first critical point of contact with a vendor’s content and products.13. Payment processing Payment processing is defined as the entire process from the purchase decision to the transfer of the sum of money. After clicking on the link to the order form, the customer lands on the Digistore24 order form. This is where they enter their data and select the desired payment method. The purchase is completed after confirmation of the payment.Please note: Digistore24 is a reseller platform, not a payment provider. We sell your products to the end customer for you, handle tax and invoice processing and pay you your earnings. Payment providers you can use include PayPal, Sofortüberweisung.de or your house bank, with which you can arrange a direct debit.The topic of payment processing is incredibly important because customers that buy products on the internet generally have less confidence than if they were buying something locally in a shop. This is because there is no personal contact on the internet.For this reason, payment processing on the internet must be trustworthy, simple and transparent for the customer. For example, this can be achieved with excellent customer support and a professional-looking order form. Equally important is that customers have the option to return the product or cancel a subscription. All these factors ultimately have an impact on your revenue!