Yes, you can have different audiences on the Mailchimp marketing campaign dashboard. After all, having multiple audiences can help you tailor your email campaigns to specific people. Ultimately, this ensures the right people receive the right content for them. To create an audience, click the Audience tab and select the Audience dashboard. Then, find the Current audience drop-down and click on View audiences. From there, you’ll choose Create Audience and provide vital pieces of information, including campaign URL settings, audience name, and so forth. Before you begin creating different audiences, we recommend maintaining a primary audience and using our segmenting and tag tools to keep your contacts organized.