TikTok follows social media platform norms by having policies and guidelines which prohibit or regulate certain products and content relating to cannabis; its purpose being to comply with legal regulations while creating an enjoyable user experience for people of all ages. Here are a few key considerations surrounding cannabis companies using TikTok: Be mindful that social media platform policies may change over time; to stay in compliance with local regulations and laws it’s a good idea to review TikTok’s most up-to-date guidelines and policies before posting content to TikTok. Due to TikTok’s policies and potential content removals, cannabis companies should use this platform with care when marketing themselves on TikTok. If using TikTok as part of your efforts for promotion purposes, be mindful to focus on educational or advocacy content instead of explicitly marketing cannabis products; staying aware of changes in TikTok policies is also key in order to remain compliant and adhere to them effectively.