You can certainly move your campaign up a few gears by incorporating a stunning vehicle wrapped in your messaging into your brand activation plans. Here’s how:
Creating a centrepiece – your vehicle will form the hub of your promotion, both visually and practically, like a theatre does for a show. It will set the scene, draw your audience and create a great backdrop for your promo team.
Attracting attention – your promotional vehicle, emblazoned with your graphics and perhaps a teaser or two, will be turning heads and rousing curiosity as soon as it’s parked on its pitch.
Creating a memorable experience - If customers feel a rush of excitement and anticipation when they spot your sampling event, that is a great springboard into a successful buying journey. By providing “selfie spots” in front of your vehicle along with hashtags and a QR code in your vehicle graphics, visitors will be encouraged to share their experience and feedback on social media, further extending the reach of your campaign. You can even create ‘selfie walls’ or pop-ups around your vehicle to keep the entertainment going even after visitors receive their free samples.
Storing plenty of supplies of your free samples – and you can also use the vehicle to transport other items to the event such as promo flags, tension banners and gazebos, ready for your team to assemble on arrival at your site.
Providing mobility for your campaign - Promotional vehicles come into their own if you want to take your product sampling campaign on a UK tour. They are also great for following footfall and switching locations at short notice if necessary. If your event is a doorstep campaign, a colourful promotional vehicle is perfect for creating a buzz amongst residents.
Reflecting your brand aesthetic – Classical or quirky, luxury or sporty, with careful planning your promotional vehicle can generate the right vibe to engage your target audience. Choosing a vehicle that best resonates with your look and feel of brand will help to ensure the success of your campaign.