Generally speaking, you should consider a refresh every 2 to 3 years. Of course, this is just a guideline — when it comes to eCommerce website development, there’s no ‘one-size-fits-all’ strategy. If you feel your website is starting to look dated or is no longer meeting your needs, don’t hesitate to redesign sooner. There are three key reasons why:
1. To keep up with the competition
Your competition is always looking for ways to improve their online presence and increase sales. If you don't keep up with them, they'll start to outpace you.
2. To stay relevant
The online world is constantly changing. New trends emerge, new technologies are developed, and user behaviour changes. If your website doesn’t change with the times, it will start to look dated and lose relevance.
3. To increase sales
A well-designed eCommerce website can be a powerful sales tool. If your website is outdated or not optimally designed, you could be missing out on potential sales.