Gain creators in the context of a sports bar business are the specific features, services, or experiences that contribute to customer satisfaction and value. Examples could include offering unique menu items, providing high-quality audiovisual systems for game viewing, or organizing themed events. Pain relievers, on the other hand, are the solutions or measures taken to alleviate customer frustrations or challenges. This could involve addressing long wait times, ensuring prompt and friendly service, or providing comfortable seating arrangements.