Reaching your target audience in a cost effective & measurable way is, succinctly put, a primary goal of digital marketing. Digital marketing will boost brand loyalty and is pivotal to online sales funnel conversions.
Some other reasons:
• Quickly identify & gauge demand in new markets, test the waters, and start marketing activities easily across borders.
• Reach the right customers, often at much lower costs, than conventional marketing methods.
• Use web analytics and other online metric tools to gain tangible, measurable insights into your marketing efforts, understand how customers use your website and optimize communication and user experience.
• Much higher ability to specifically target various user archetypes compared to traditional channels which are broad in nature and hence not necessarily as cost efficient.
• Integrating marketing campaigns successfully on social media helps build customer loyalty & ensures higher retention rates over time.
• The ease with which people can share content online can be extremely beneficial to a well marketed, quality product. The digital word-of-mouth effect can generate great returns.