The Professional Mover Platform is our webapp (online software) that allows movers to control their entire outbound marketing process. On the platform, users can add their sales team, assign accounts and territories, create their own campaigns, directly text/email/mail Realtors, track all communications with homeowners and Realtors, automate all outbound marketing with “smart triggers”, and so on. In short, it’s an entire system that simplifies and runs your moving lead outreach. The Brand package is a subscription in which Moovsoon will run your direct mail (brand) or Realtor email/sms (referral) campaigns. We will create the marketing and use our data and channels to engage homeowners or Realtors, and send your team weekly reporting. However, your team will not have access to the platform and Moovsoon conducts all marketing efforts.