Different industries and products have different customer journeys and, as a result, include different touchpoints. Touchpoints can also vary depending on the business model (B2B, B2C) and monetization model of the company, their target audience, and the channels they use to interact and communicate with prospects and customers. Touchpoints for a clothing brand may primarily involve website interactions, email communication, print mailers, and in-store interactions. In contrast, touchpoints for a mobile delivery app would likely occur in the app interface and across other channels including push notifications, in-app messages, email, iOS Live Activities, and SMS.