Many businesses have started to take the protection of Personally Identifiable Information more seriously over the past few years, as legislation like the EU’s GDPR and United Kingdom’s POPI Act have come into effect. But in reality, protecting the personal data that your business collects and stores is the right thing for a business to do, regardless of whether laws tell that they should or not. By protecting your clients’ and prospects’ information, you are reducing their risk, and protecting your company’s reputation in turn.