Lead generation is the difference between someone who’s curious about a product or a service and someone who’s ready to purchase.
In the biz, we visualize the customer journey as a funnel (no one said we were normal) and as your target audience moves through the funnel to take on their final form as customers, they:
Gain awareness of your brand.
Move your product or service into the consideration pile in the filing cabinet of their brains.
And right at the bottom of the funnel, they shoot out, like tiny, thrill-seekers on a tunnel slide, arms up and ready to join the pool of happy customers you’ve already acquired.