B2B ecommerce is vital for businesses because it allows them to reach a broader audience and sell their products or services more efficiently. Many businesses prefer to buy things online rather than in person, so having a strong online presence is crucial. B2B ecommerce platforms like Comgem make it easier for businesses to find what they need, compare prices, and place orders quickly and conveniently. Plus, by selling online, businesses can expand their customer base beyond their local area and tap into new markets further afield.