Technology has revolutionized BTL advertising, offering new opportunities for engagement and measurement. Here are some key roles:
1) Data analytics: Better understanding of customer behavior and preferences.
2) Automation: Streamlining campaign processes and increasing efficiency.
3) Personalization: Delivering tailored messages to individual customers.
4) Mobile marketing: Reaching customers on the go through smartphones and tablets.
5) Social media: Building communities and engaging with customers directly.
6) Virtual and augmented reality: Creating immersive brand experiences.