Branding helps a business to fulfil its objectives in more ways than one. It is branding that separates a brand from others. Rightly done, branding is the single, most powerful tool in advertising that can do wonders for any business, irrespective of its size. The most common benefits of branding are:It increases business value,It generates new customers,It improves pride and satisfaction,It creates trust in the market,It builds loyalty amongst customers