As you might imagine, two of the most common uses for live chat are as customer service and marketing tools. Popular use cases include: Providing tech support for telephones or computers Scheduling appointments for home inspections or repair services on the company’s website New client onboarding for banks or investment advisors Offering product advice on e-commerce websites Getting customer feedback on the quality of telephone support through surveys Segmenting leads captured on the online retailer website Providing automated order updates and shipping details