Stay active on social media. Stay in communication with your existing members, as well as be available to field questions from new leads.2. Have a health club local search marketing program. Make sure that local searchers can find you when they are looking for health club services. 3. Reach out to local audiences with digital health club PPC ads. Google and Facebook are a great place to reach out to new prospects. 4. Hit high performing routes around your health club with a quarterly health club direct mail promotion.