J.D. Power certification is a rigorous, detailed process that companies undertake to receive this official stamp of approval. Companies must complete a 70+ question application that benchmarks metrics against competitors. There is also a four-day on-site performance evaluation and, finally, a customer satisfaction survey sent to the applying company’s customers. Companies that meet program criteria may display their certification award on marketing and other materials. For consumers, J.D. Power certification indicates a company that excels in its ability to provide quality service to its customers.