Unlike other customer satisfaction metrics like Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT), CES focuses specifically on the effort customers have to put in to achieve their goals. While NPS and CSAT measure overall satisfaction or likelihood of recommending a company, CES delves deeper into the customer experience by pinpointing the effort factor. By capturing this specific aspect, CES provides insights into how easy or difficult it is for customers to interact with a company, leading to actionable improvements.