Content marketing managers use influencer marketing to leverage their industry and consumer contacts network to spread the word about their business. Through influencers, content marketing managers can reach a larger target audience, increase their brand’s visibility, and build trust with potential customers. Influencer marketing sounds similar to UGC, but there’s a distinct difference. Influencers have a professional relationship with a brand, while UGC is from actual customers. One of the best examples of influencer marketing is the Amazon Influencer Program. Amazon pays influencers to market products for Amazon (and to a lesser extent) the actual brand itself. Brands who sell on Amazon can take advantage of this program and source brand influencers to promote their products on Amazon. Even if your product isn’t sold on Amazon, you can take advantage of influencer marketing to share on your business's social channels. When working with influencers, content marketing managers can use influencers to create content consistent with their brand’s message and mission. This content can be shared across social media platforms, blogs, and websites. It can also be used to drive more traffic to their website and to attract more followers. To get the most out of your influencer content, consider having the influencer shoot a few hooks, CTAs, and body videos so you can have a variety of content to mix and match. Overall, influencer marketing can help engage followers and reach new audiences.