The whole point of engaging in search engine optimisation for brands is to generate quality leads and with it, increased sales.
However, it is not a given that your search engine optimisation will yield the results you seek. The deciding factor ultimately lies with the SEO agency for it is their expertise, tools and strategies that determine the results of any given SEO campaign.
It’s important to bear in mind that getting traffic to your website alone is not enough. You need effective strategies that factor in everything from website and page load speeds, ease of navigation, user search intent and compelling calls-to-action. High-converting keywords are a must, and persuasive product descriptions increase conversion rate – among several other aspects that need addressing.