The Brand Knowledge Graph panel is largely used for navigational and branded queries. A branded Knowledge Graph panel may have a huge impact: it nabs the attention of the person performing the search and is an explicit token of the business's online authority and trustworthiness. Google Discover is an AI-driven content topic suggestion tool included with the Google Search app. To show up here, start by creating an entity in the Google Knowledge Graph. According to the May 10, 2016 Google Search Result Types: A Visual Guide article by Masha Maksimava, The current version of the panel consists of the name of the company, a logo, a link to the company site (a nice recent addition), a description, and a list of the entity's social profiles.