Consistency is key when it comes to your business’s name, address, and phone number (NAP) online. Making it easy for people and search engines to find your business requires consistent and crawlable NAP information on your website. Avoid the common mistake of including NAP only in images, as search engines cannot crawl them. Ideally, place your NAP in the footer or header of your website and include it on a “Contact Us” page. Consistent and complete NAP listings across online directories are crucial to avoid confusion and ensure that search engines display accurate information about your business.