Google Ads when done right is the best advertising strategy ever. It is profitable and is assured to reach an audience that is looking for the services that you offer. Google Ads helps you target the people who are interested in your products using a set of keywords that matches their search. But, there are different things to be kept in mind while running a Google Ad campaign. The first thing to do is to set a budget for advertising. This budget has to be divided into various Ad Campaigns that you plan to run. Make sure that you don’t spend a lot of money if you are trying to do it for the first time. The best way is to spend less money and optimize other factors like keywords and the landing page to improve the quality score. Do not run too many campaigns at a time without proper research. This might overcomplicate things. If you run a Google Ad campaign and do not get the desired result, analyze your findings. You can optimize your campaign by adding negative keywords, removing expensive keywords, or optimizing your website. Do not try to spend more money or abandon the campaign. The easiest way is to consult Google Ads experts like Techpullers in Kerala who will help you run campaigns based on your goals and needs.