Many businesses are worried about the cost of digital marketing. However, it is likely much less expensive than you think. (There are even some free ways you can market your small business!) In fact, digital marketing is typically much more affordable than traditional marketing like expensive TV, radio, or print ads. For example, PPC advertising is a great investment for many companies. You also have control over your own campaigns, so you don’t have to worry about your budget running away from you. Companies typically find that they reap the reward of their marketing efforts.