The most important thing you can do when creating a webpage is to make great content. Don’t worry about keywords right away, and don’t try to force them in. Search engines have become better at identifying forced keywords, so it may not help. Even if it does, your readers won’t appreciate it, and they might not come back. Instead, look for places to naturally insert specific keyword. For instance, if you’re writing about local real estate, look for ways to attach the name of your city or town. Instead of saying “the local real estate market” say “the Denver real estate market.” The more specific you can be, the more likely someone looking for a page just like yours will find it.