While YouTube currently has an iron grip over the world of video hosting and sharing, that kind of monopoly comes with certain disadvantages. This is especially clear now that YouTube shows ads on all channels—even those that haven’t opted into monetization. In other words, YouTube now places ads on videos unilaterally in order to pocket the money themselves.
With that in mind, simply giving the site some competition will go a long way toward improving the user experience. YouTube’s monopoly gives it the unique opportunity to pursue anti-consumer policies including mandatory ads and preventing viewers from listening to videos on their phone after turning off the screen or leaving the YouTube app.