If you can spend at least $200–$500 a month on PPC ads, that’s a great way to test out the marketplace and get a better sense of the potential that’s out there. You’ll find that what you could be spending on PPC is usually always more than you’re actually able to, but that’s why it presents such great opportunities for future growth!
PPC services typically also require a management fee when you’re working with a PPC company or digital marketing company for managing your ads account. Regular monitoring and management will allow you to tweak your messaging along the way, maximizing your campaigns to get the best results.