You certainly can. Styling cream is best used on dry hair, but it may also be used on wet, towel-dried hair. Apply hair lotion after towel drying wet hair if used after wash. Apply some cream to your hand and, after rubbing it together, run it through your moist hair. Cover all hair evenly and style as desired with your hands, scrunching for curly styles or smoothing down with a brush for a straight appearance.