The about us page is one of the most visited pages on any website. According to a study conducted by KoMarketing, 52% of respondents said that the first page they visit when they land on a company’s website is the about us page.
Plus, the about page lets visitors get to know you better. When they feel like they know you and your business more personally, they’ll be more likely to convert.
So, an about page is very important for building a connection with your visitors and boosting conversions.