There are two main advertising options on LinkedIn. Self-service ads (where you manage your own ad budget and campaign delivery) and managed campaigns (where the LinkedIn team helps oversee your activity). The “right” option depends on your campaign, company size and goals – but it’s always worth bringing in a LinkedIn marketing agency to help you better understand your situation. The specialists at DGTLbase can help you make the right decisions, maintain effective LinkedIn management and maximize the impact of your LinkedIn ad.