Setting up an email marketing campaign for a small business involves a few steps. First, you’ll need to decide which email marketing platform best suits your needs. Popular services include MailChimp, Constant Contact, Omnisend, and Mailjet. Each offers powerful features such as automated email campaigns, list segmentation and management, dynamic content features, and an analytics dashboard. Some platforms even provide free features if you’re unsure where to start. Once you’ve chosen a platform, you’ll need to set up your email list by importing contacts from existing databases or adding new ones manually. Then, you can start creating campaigns and sending emails to reach your target audience. Finally, it’s crucial to track the results of your campaigns using the analytics dashboard provided by your chosen platform. By analyzing these results, you can make informed decisions about how to optimize your campaigns for better performance.