A doctorate degree in marketing is necessary if you wish to move into an academic research role or want to teach at a college or university. At this level, study usually includes several seminars and core courses to help prepare the student for individual research in a particular area of the field. A majority of the program is dedicated to researching and writing a dissertation, which the student must defend before an academic panel before graduation. Courses may include:
- Social Science Research Methods
- Marketing Models
- Special Topics in Marketing
- Game Theory
- Data Mining
- Modern Statistics