When your ad network concept is still in its early stages, you'll need a solid business plan, a network of publishers and advertisers, and the technical skills to manage ad operations. While an ad-serving platform like Epom provides the technical infrastructure, it doesn't supply traffic or inventory. Think of it as the foundation for hosting and managing your clients' campaigns and assets. Thus, you must have a network of direct publishers and advertisers before using the platform. The final step of setting up a hosted ad server with Epom is straightforward: create sites and advertiser accounts and start managing them. Our platform is designed to handle high traffic volumes and maintain top performance.