Bioactive and bioavailable ingredients are what give skincare products their effectiveness. These types of products are often referred to as cosmeceuticals. Bioactive compounds are produced by plants to play a role in protection, signaling, defense, resilience or attraction. These compounds have been found to not only help the plant be more resilient and healthy, but can also have similar effects on our cells and tissues. Bioactive ingredients are only the half of it because those great ingredients need to be able to reach their target in your skin to affect the desired change and deliver the results you want. Bioavailability is the ability of the ingredient to absorbed and then be utilized by the cells in the skin.