When learners share their certificates on social media, it offers several benefits: Increased Visibility: The institution gains exposure as learners’ networks see the branded certificates, enhancing the institution’s reputation. Word-of-Mouth Marketing: Shared certificates serve as testimonials, attracting potential new learners through positive reinforcement. Learner Motivation: Seeing peers share their achievements can motivate other learners to complete their courses and share their successes. Professional Recognition: Learners can showcase their skills and accomplishments to potential employers and professional contacts, enhancing their career prospects.