To monitor the performance of your social media posts, we use various tools and metrics. One of the most popular is Facebook Insights for Facebook and Instagram Insights for Instagram. These tools provide statistics such as number of followers, interactions (likes, comments, shares), new followers and much more. We also use tools such as Google Analytics to track the impact of your posts on your website traffic. Other metrics include engagement rate, audience engagement and subscriber metrics. The important thing is to understand these metrics and together we can adjust your strategy accordingly.