There are several ways to tell if your online reputation management efforts are working: Track your online mentions: Use reputation management tools to track mentions of your business across multiple platforms, including social media, review sites, and industry-specific directories. Monitor your search engine results: Check the search results for your brand name and related keywords to see if any negative comments or reviews are appearing prominently. Analyze your website traffic: Use website analytics to track your website traffic and see if it’s increasing or decreasing over time. Check your customer feedback: Analyze customer feedback and see if there is an increase in positive reviews, or a decrease in negative ones. Track your conversion rate: Check your conversion rate to see if there has been an increase in sales or lead generation. Measure your brand sentiment: Use reputation management tools to measure your brand sentiment, this will give you an overall score of your online reputation and you can track the changes over time. By monitoring these key metrics, you can determine the effectiveness of your online reputation management efforts and make data-driven decisions to improve your overall online presence.