The answer is simple: people love videos. Especially in a crowded social media feed filled with long text posts and static images, videos do a much better job of grabbing attention (and actually stopping the scroll). Videos are also better at telling a story, building an emotional connection with the audience, and explaining complex information quickly. The added motion is great for cleverly expressing your brand, too. The bottom line: as long as you can capitalize on that initial burst of attention, you've got a captive audience! Studies bear this out, too; Amazon and eBay have found that adding a product video increases sales by up to 35%. Yes, please!