An ABS strategy focuses on selling to a select few key accounts rather than trying to sell to as many people as possible. The reasoning behind this strategy is that it is often more difficult and expensive to acquire new customers than it is to sell more products or services to existing ones. Therefore, by focusing on key accounts that have the potential to generate the most revenue, businesses can more effectively use their resources and increase their chances of success. In order to implement an account-based sales strategy, businesses need to first identify their target market and then research and select a limited number of high-value accounts. Once these accounts have been selected, businesses need to create a custom sales and marketing plan for each one. This plan should include specific goals, tactics, and budget. An account-based sales strategy can be an effective way to increase sales and grow a business. However, it is important to remember that this strategy requires a higher level of commitment and investment than other sales strategies. Therefore, businesses need to be sure that they are prepared to make the necessary investment before embarking on ABS.