Here are some tips to help you design an impactful Semantic Differential Scale questionnaire:
Clearly specify the subject or topic you want to explore. Whether it's a product, service, brand, or experience, make sure that the respondents understand what they are evaluating.
Figure out the key attributes that are relevant to your subject. These attributes should represent opposing viewpoints that cover the range of attitudes you want to measure.
Select phrases that effectively represent your chosen attributes. Make sure that they are clear and concise, so your audience can easily evaluate them.
Think strategically about the order of your Semantic Differential Scale questions. Start with simpler or more general attributes before moving towards more specific or complex ones. This helps respondents ease into the evaluation process.
While it's important to capture a comprehensive range of attitudes, keep the questionnaire as concise as possible to make sure your audience won't abandon your survey halfway in.