While having a strong social media presence is important to any brand, it is not enough. This is because search engines can’t fully crawl or read social media accounts. Search engines have been found to favor content that is published on your own website rather than on a Facebook or Instagram post.
A well thought out website also provides users with much more information than any social media account can. Twitter, for instance, only gives you 280 characters a tweet. On a website, Google recommends writing at least 500 words per page and you can go as long as you’d like describing and discussing your brand, products, and services.