In some cases, the terms digital branding and digital marketing are used interchangeably, but it's important to understand the difference between the two.
Digital branding is the way your company presents itself to your market and includes your online image, voice, tone, language, and customer perception. Conversely, digital marketing refers to the promotion of your brand through ads and targeted marketing efforts. It's key to have a solid digital branding plan before you begin the digital marketing process, as you'll want to establish a sense of cohesiveness across your brand's online content.