Growing your audience over time is key in seeing a continuous ROI from your mailing list. There are several ways to achieve this:
Regularly distribute unique, interesting content.
Place a pop-up on your website – and use other design features to make subscribing simple.
Develop digital content that requires users to enter their email addresses and consent to receiving email marketing. (This is highly effective).
Promote a special offer that requires users to enter their email address and consent to receiving email marketing – like a free 15-minute consultation.
To be clear: We never purchase email lists. Growing your email audience using purchased lists is ineffective and often illegal. It’s not a tactic that we’re comfortable with.