Online reputation management (ORM) experts specialize in ways that your company can establish and hold onto strong search engine results, which in turn increases your ROI. The job they perform for you has a lasting impact on your first impression on future clients. Their job will include polishing the information that potential clients see when they are looking for your services, so you must be sure they have the knowledge to handle anything. As you select your ORM expert, keep in mind that their work will help you gain and maintain business for years to come.