With more than 265,000 forward-thinking brands trusting Klaviyo for their eCommerce marketing, we maintain a modern platform that gives you control of your customer data so that you can focus on growing your business. Klaviyo’s platform empowers you to own your data and does not rely on third party cookies to track user behavior, which is why our customers are already well positioned in the shift towards first party cookie tracking. Klaviyo encourages the compliant collection of your users’ data as they come to your site, so that you can deliver personalized messages to subscribers and continue growing your business.