Competitive intelligence is a continual job, and honestly, there’s no definitive answer to how often it should be carried out; the frequency will vary depending on how many companies you’re scouting. Competitor research may be conducted weekly, bi-weekly, or monthly, depending on individual circumstances. However, what we can say is leaving it longer than once a month isn’t advisable. After all, the market and the behaviors of your competitors are always changing, and you could well be left behind. It’s also important to note your stage in the cycle should also influence when you conduct your research into the competition. For instance, if you’re launching a new product, or making improvements to an existing service, you need to make sure you’re completing competitive intelligence.