Start by identifying your company’s target market. Once you know who your ideal customer is, move on to defining your mission statement, values, and unique selling propositions. Only once you know these answers can you start to create your brand identity by creating visual assets (like your business logo, slogan, fonts, and color palette) and formulating your brand voice. All that’s now basically left to do is to start integrating it across your different platforms like your business website and social media profiles.