Local SEO is the process of optimizing a website to rank on the first page of Google for search queries that contain the business name and location. This will help boost your online local visibility and ultimately drive more traffic to your site. SEO consultants are experts in this field and can provide vital information about local SEO for your company’s website. They can also advise you on how to improve your site so that it is more visible. As an SEO consultant, I always advise my customers to create a Google My Business (GMB) page for their business and optimize their listings with relevant information. A well-optimized listing can boost any business to new levels.