Most social media platforms have paid advertising options such as Facebook Ads. Understanding how to create campaigns successfully takes a fair bit of technical knowledge, not to mention mathematical ability. Otherwise, you could throw large sums of money on advertising that doesn’t work or even gets rejected by the platform. Therefore, understanding paid advertising is an important aspect of social media marketing. Your expert will work with you to devise an audience and a budget. The costs for paid advertising are agreed in advance, and you can tailor the reach by your budget.