Now that you know what makes the Chinese market unique, you may wonder, how to best penetrate it. First, Chinese consumers are always on the go, and their behavior is digital. Keep in mind to provide your content responsive and optimized for mobile devices. Second, a good reputation is very important in the Middle Kingdom. Chinese buy brands. So, remember to mention yours. Third, due to online restrictions, Chinese are active on Chinese exclusive platforms. So, make sure to be active on WeChat, Weibo & Co. Finally, the Chinese market is fast paced. So, remaining flexible, adaptive, and open-minded is a good strategy. Tip: To optimize your China digital marketing strategy, know which target audience you want to reach. For Chinese in mainland China, Baidu is a great platform. And for Chinese around the world, WeChat is the preferred option.