The ScruffTag is a trademark design exclusive to dogIDs. It’s a personalized nameplate that’s built right into the collar and designed to sit right on the “scruff” of the dog’s neck. This means that your dog’s information will always be easy to read. If a stranger were to find them, they could easily take down the number or address to return your dog, without worrying about digging under their neck for hanging tags. We carry ScruffTag Dog Collars in a variety of options from nylon and waterproof to leather and reflective.