One of the most effective ways to target local customers is to focus on local SEO. This involves optimizing your website for local searches, such as adding your location to the page titles and meta descriptions, as well as adding geo-specific keywords to your content. You can also list your business on online directories, such as Google My Business and Yelp, and use local advertising platforms, such as AdWords and Facebook Ads, to target users in your area. Additionally, you can use local influencers to spread word-of-mouth recommendations and create content that is tailored to your local audience.