B2C (business to consumer) and B2B (business to business) PR are the key veins of approaching different audiences. The type we use depends on your business and whose attention it needs to attract.
B2C PR is about talking to the general public, either at large or with a specific interest. It might be to showcase a new product, give advice or highlight an issue. It involves a wide range of media outlets, from national newspapers and television to niche websites. It’s also common to team up with other experts or influencers, to boost a campaign’s clout amongst a particular audience.
By contrast, B2B PR is about communication from one business to another, within trade media. As well as news of expansions, services and products, it often focuses on issues affecting a particular industry — both your own and others that are affected. Targeting the latter is known as vertical PR.