To create an influencer marketing case study, you should first go through the campaigns you’ve run so far. Choose the ones where you delivered great, shareworthy results.
Once you shortlist the influencer marketing campaigns you want to talk about, jot down the strategies, process, and results related to them.
Take screenshots that can act as proof of your campaign success and include them in your case study.
Also, ensure that you cover all important metrics such as: Brand’s reach and awareness Number of impressions Engagement rate User-generated content Individual performance of each of the influencers Number of leads Amount of referral traffic from influencers’ posts and Stories And more! Putting all of this together will help you create a sharable influencer marketing case study and help you attract more clients.