Hoodrich, with the motto "From Nothing to Something", was founded in 2014 by Jay Williams, who brought his passion for streetwear to life when he started designing Hoodrich's first designs in his bedroom. Putting the focus on cool street style and underground rap music, Hoodrich quickly became a leading street wear brand in the UK. Today Hoodrich's popularity has skyrocketed, with every collection from the brand quickly becoming talk of the town and selling out around the world. The philosophy and high quality craftsmanship of Hoodrich Clothes has been loved by all teenagers and young adults alike, as well as major stars of the rap scene such as K-Trap, 50 Cent, Ashley Walters, Giggs and more.