Jelly Belly jelly beans differ from ordinary jelly beans because of their authentic and intense flavors, the number of flavors, the smaller size, the brilliant colors, and of course, the Jelly Belly name on every bean. Developed for the sophisticated palate, most Jelly Belly flavors use fine natural ingredients, whenever possible, to flavor the beans, e.g. coconut, fruit juice concentrates, and fruit purees like strawberry, pear, and banana. These “true-to-life” flavors are mixed into the center and the shell.