I’ve always been into my watch. I worked at surf and skate shops growing up and made “watch bands” out of  “extra” pieces of neoprene, staples, duct tape and sold them at the counter for extra cash. While in college working at the shop I had a court-side seat watching independent surfing and skateboarding companies grow into Velcro Valley as global megabrands.
My friends created shoe, clothing, board brands and no one was focused on creating a watch company. It was clear to me that there was something missing. I was young and dumb and thought that if you have a good idea and no one is doing it, you do it yourself and so Andy and I started Nixon.