Posting daily or even multiple times per day to keep relevant. The volume should relate to what you feel is applicable to your brand. Some celebrities might post constantly but consumers wouldn’t expect that from a construction or engineering company perhaps.
Using video and images which are engaging for social media users
Creating original content and not simply sharing articles that already exist would ultimately just improve the visibility of somebody else.
Varying content between social media platforms. Users expect to see different voices and tones depending on the platform they are viewing.