Quality vs. Quantity in active mentions is an important consideration.
Having many mentions can be beneficial for increasing brand awareness and visibility, but if the mentions are not high quality, they can do more harm than good.
Quality mentions are those that come from reputable, authoritative sources that are relevant to your industry or niche. These carry more weight because they come from trusted and respected sources, so their endorsements of your brand, product, or service are seen as more credible.
On the other hand, quantity refers to having many mentions, regardless of the source’s authority or relevance to your industry.
While having a high quantity of mentions can increase visibility, if those mentions come from low-quality or questionable sources, they can negatively affect your brand reputation. They may have little to no positive impact on SEO.
The emphasis is quality first, then scale and quantity.