Pay-per-click is commonly known as PPC in the marketing world. It is an online advertising model in which an advertiser pays a sum of money every time their ads are clicked on. In other words, it is a way of buying visits to your website rather than earning visits organically. One of the most popular forms of advertising online is through search engine advertising. It allows advertisers to bid for the placement of their ad in a search engine's sponsored links. When someone starts a search using relevant keywords that are related to your advertisement, the sponsored link is shown at the top of the search results. For example, if you search for "PPC agency in Dubai", our sponsored link might show up in the google search results page.