A Google or social media visitor finds your site. Now it's a chance. The visitor might look at the website or products. You invite them to enlist themselves in your email list. Filling up your form makes a lead. Visitors may now be contacted via email, phone, or text message. Special offers, fresh blog posts, and other intriguing messages motivate visitors to revisit your site. Give a coupon code. Thus in step by step process, the funnel works.