Digital marketing is important in Singapore because of its large population of Internet users, who tend to be younger and more tech-savvy than citizens of other countries. The internet has become a central part of life for people who live in Singapore. In 2020, 88.5 percent of the population was using the internet; by 2025, this figure is projected to grow to more than 93 percent. Internet use in Singapore has become so widespread that it is now an inseparable part of the daily lives of its people.