I could write a book! Instead I'll just point out a few things that I think many people miss out on when they start.1- Make sure you site works well. If it's hard to find things or your images are all funny sizes it will turn people off. It needs to look professional.2-TAKE time to take GOOD photos. It matters. Even an iPhone in natural light will be great. When in doubt, a white foam core board and an iPhone work WONDERS! 3-Don't get discouraged. It's easy to do, I get discouraged all the time.4-Take some online classes. I've taken LOADS of classes from Pinterest to Illustrator to SEO. YOU are in charge of your site. Make the effort to learn the things you need to know to make yourself successful.5-No one will care as much as you do about your site. Be careful what you hire out and to who. They don't have as much invested in it as you do.