Connected Stores is all about transforming physical retail through technology that connects it all to create the next-generation store.
In an era driven by technology, consumer behaviors and expectations rapidly shift and evolve. E-commerce marketplaces, social commerce, digital stores and apps have turned consumer expectations into a mix of physical and digital. Now shoppers in brick-and-mortar stores have come to expect digital-level availability, frictionless experience, personalization and convenience.
While consumer behavior and expectations have shifted, physical stores have remained essentially the same. Just imagine you could combine the personalization, frictionless experience, visibility, and streamlined processes offered by online shopping with the authentic contact, sensory experience and engagement that happens in a physical store. You get the best of both worlds.