Using online and virtual reality mediums for CPG market research will allow you to get access to even more data from more participants. Taking part in an offline research study takes time and commitment from your consumers. By simplifying the process with our CPG software, you can give your participants an immersive experience that’s less time consuming and equally effective. Where some individuals will be much less likely to engage in a live study, many more will be happy to do so from the comfort of their homes.