Though email service providers can deliver most of the functionality you need for your email blasts, some tools are extremely helpful in allowing you to custom-design certain elements of your email.
To create the best email marketing campaign, there are a few different tools that you’ll need.
You’ll need a tool that helps you with content, a tool for the technical parts of your email (like coding), and a tool to test how successful your emails are.
A combination of these tools can help you have the best possible email marketing campaign possible.