Some of the best practices for using RLSA Google ads are as follows:
a. Tailor your ad copy to match the previous interactions of the users with your website
b. Create particular and relevant remarketing lists based on user behavior and intentions
c. Use bid adjustments intelligently to bid more on remarketing lists as these users are more likely to convert
d. Eliminate any past converters from your remarketing lists to avoid displaying ads to users who have already purchased