In curation subscriptions, merchants curate a box of one or more products, typically organized around a certain theme. For example, beauty subscription boxes often offer a curated selection of makeup and skincare items that vary with each delivery to bring surprise and joy to subscribers. In replenishment subscriptions (also known as “subscribe-and-save”), the same items are shipped to the customer on a recurring schedule, often for a discounted price. For example, a coffee subscription could offer a monthly box filled with a customer’s preferred coffee beans, with a 15% discount for the customer. Though monthly subscription services are common, a subscription box service can deliver on any cadence.