The beauty of a site lies in the way it operates and how user friendly it is. Good Color Combination with Icons, creatives, fonts it can be made a great master piece. Afterall it will be the online face of your Brand. Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfil the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via sms/email.