One of the most important skills in any sales process is knowing when customers are objections and when they are concerns. When it comes to objections, these are the terms that you should know:
Objection: This is a customer’s statement that they do not want to buy your product or service. They might have other reasons such as you not meeting their expectations or an inability to trust you.
Concern: This is a customer’s statement that they want more information about your product or service. They could be looking for more information about features, benefits, and potential use cases for the product or service for example.