BMW NA and its affiliates may send you text messages with your consent for each event-based interaction you have with BMW NA. Event-based interactions include BMW-sponsored events, test drive experiences, and vehicle service requests. Each event-based interaction with BMW NA provides an opportunity to give text message consent and requires a separate opt-out for each event. At any time, you may discontinue receiving text messages by replying with the message “STOP” in response to the BMW message you received or by following other instructions provided in the last BMW NA message received for that event. Please contact the appropriate dealer or center to opt out of text messages you may receive from a BMW dealer or center.