You can apply clay to hair dry or damp, the key to achieving a lasting style with Uppercut Deluxe Clay is ‘warming’ the product in your hands prior for an even application. A little goes a long way, build up layers as you go, remember you can always add more but taking it back out requires a full wash. A touch of Clay in damp hair prior to blow-drying works wonders for locking in your desired hairstyle all day.