WPIC’s Engagements division is a dedicated client service layer that bridges WPIC’s brand partners around the world and our Asia-based operations teams. WPIC’s e-commerce and marketing teams span our offices in Beijing, Hangzhou, Nanjing, and Osaka—but the Engagements team is based across North America, providing a single point of contact for you on your time zone. When a brand joins the WPIC family, they are appointed Engagements managers and multiple coordinators, each of whom have backgrounds in product merchandising, program management, and marketing, and a deep understanding of Asia’s digital and e-commerce landscape (with specific experts on each country in the region). In the onboarding and store launch phases, the Engagements team works with brand partners to build out a strategy for the program, including revenue trajectories, merchandising, brand-building, product marketing, and more. Once a program goes live, they will continue to meet regularly to discuss its progress and any strategic or tactical adjustments. The Engagements team works closely with the in-market operations teams to ensure that the brand’s vision for the market is implemented. Additionally, WPIC provides access to a one-of-a-kind online Store Tool, which gives brands visibility into the performance of their e-commerce programs in Asia. The tool compiles and visualizes (in English) real-time data about revenue, inventory, store orders, social media metrics, and much more, allowing brands to understand and manage their businesses in each of the key marketplaces.