The Brand Cards are a visual brainstorming tool available in print. They include: - 200 Style cards - 52 Brand Personality cards - 20 Tone of Voice cards The Brand Personality Cards is a digital collection of ideation cards, delivered in a PDF format. They don't include the 200 Style Cards, but include: - 12 Brand Archetype Cards - 40 Brand Personality Cards - 20 Tone of Voice Cards - Access to a Brand Canvas (Digital)