If you utilize INNsight’s Reviews Solicitation feature, we are able to identify negative reviews before they potentially are posted online and damage your reputation. Once a guest completes their stay, we send a review response email which summons the guest to enter our review response form. This questionnaire determines whether the guest sentiment is negative or positive and suggests leaving a positive review on TripAdvisor, Yelp, and/or Google for wider recommendation or flag and direct negative feedback to the appropriate guest relations manager in order to triage. This disintermediation logic helps to mitigate negative reviews while providing solid customer relationship management and spurring more positive online reviews.