The optimal duration for a sales contest will vary depending on the specific objectives, sales cycle and dynamics of the sales team. While there is no one-size-fits-all answer, sales contests typically range from a few weeks to a few months in duration. Shorter contests, such as those two to four weeks in length, can provide a quick burst of motivation and urgency for achieving specific targets. Longer contests, spanning several months, allow for sustained engagement, continuous improvement and the opportunity to track progress over a more extended period. It is essential to strike a balance that allows enough time for participants to actively engage and make meaningful progress towards the contest goals, while avoiding contest fatigue or losing momentum.