Well, you can spend a few minutes with cold compresses on your eyes. But, this could take up to 30 minutes to see results. Personally, I use the EES (Easy Eye Serum) first thing in the morning. It helps reduce the look of puffiness and that crinkly looking skin we often get on top of the cheekbones. The serum takes about 5 minutes to dry, so it's pretty fast. Much faster than sitting around with ice cubes on your eyelids. :-)