Researching before you begin the product development lifecycle is crucial. You can learn a lot during this phase. Sometimes you learn that something very similar exists and you decide to scratch the product altogether. If you had moved forward, you would have lost the company a lot of money. During research, you also learn ways to improve the product or how to make it better than the competition. Although it’s easy to feel anxious to get started, I have learned from experience that if you do not take enough time to research, your chances of making mistakes along the way are higher.