You should mention that the pitfalls in email outreach campaigns are:
Not giving enough attention to the email pitch and personalization – Choosing only one template and changing the name is no personalization. New content that suits the customer’s new need rather than old data should be given importance.
Not offering anything in return –  Sharing links should have some benefit for the customer. Links can be about guest blog posts or even gift cards.
Do provide your response to this marketing interview question with examples.