In hypothesis-driven design, we follow an iterative process to explore and validate project assumptions based on user input. By providing UX design services, we focus on understanding user needs and creating products that are consistent and user-friendly. It's important to recognize that the assumptions made in the early stages of development may not always align with user expectations. User behavior can be influenced by various factors, even if previous data suggests otherwise. As the project progresses, we use hypothesis-driven development to eliminate these uncertainties.