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Table of ContentsList of KPIsList of display typesThese KPIs and display types apply to the Business Cockpit and Digistore24 Analytics tool. You can find KPIs for the Conversion Cockpit analytics here.1. List of KPIsBelow you'll find a list of the KPIs for the Business Cockpit and Digistore24 Analytics. KPIs are statistical values (i.e. numbers and data) such as: the number of sales, your earnings or the conversion rate.IconExplanationBenefit/ExampleCustomer valueThe average earnings (= vendor net payout) per customer including all purchases, upsells, recurring payments minus returns. Serves as a guide as to how much each customer is worth.If you know that you earn an average of $100 per customer, you can spend a maximum of $100 in advertising to gain a new customer without making a loss.SalesThe amount, turnover or earnings (depending on the setting) of initial and upsell sales.An overview that enables you to see every change immediately.Under "Define settings" you can also select the following Type of value:- Earnings (less security retention)- Security deposit Earnings per clickThe average earnings per click on a promolink.If you know that you earn $1 on average with each promoclick, then you have $0.5 per click on your advertisement if the click price of the advertisement is $0.5.General overviewDetailed overview of total earnings in a given time period. Important: refunds and chargebacks have already been deducted.This way, you never lose track of your business. Current subscriptionsThe amount, turnover or earnings (= net payout amount) for all active subscriptions.An overview of your recurring income and guidance for planning new content. Next payoutThe next expected payout amounts and dates.Guide as to how much money you will receive and when, helping you to plan for the future.CancellationsThe number of refunds and chargebacks in a selected period.Identify weaknesses in your sales funnel or products early on.Under "Define settings" you can also select the following Type of value:- Earnings (less security retention)- Security depositSubscription cancellationsThe number of cancellations of subscriptions and installments.Identify weaknesses in your sales funnel or products early on.VisitorsThe number of promoclicks or order form visitors (depending on the setting).Type of visit:a. Promoclicksb. Order form visitorsUseful for measuring the success of and optimizing your campaigns.In addition to the number of promo clicks or order form visitors, you can also view the average click price and the total click price.TutorialIn the Business Cockpit, add the Visitor tile and make the appropriate settings.In the Digistore24 statistics, add the KPI table, select the Visitors field in the list and make the desired settings.Conversion rateThe conversion rate of order forms or sales pages (depending on the setting).Type of conversion: a. Click-to-order form conversion= Sales page visitors who reached the order form via a promoclick. b. Click-to-sale-conversion= Sales page visitors who purchased via a promoclick. c. Order form-to-sale conversion= Order form visitors who purchased via a promoclick. d. Upsell conversion= Number of visitors who purchased the initial product via a promoclick and then purchased the 1st upsell product.You know exactly which step you need to optimize in your funnel to achieve even more sales.Top productsThe most successful products incl. display of the respective earnings, turnover or sales figures (depending on the setting). Important: cancellations have already been deducted.Useful to know which products you should focus on.Top affiliatesThe most successful affiliates incl. display of the respective earnings, turnover or sales figures (depending on the setting). Important: cancellations have already been deducted.Find out which affiliate partners you should work more closely with because, for example, they bring you customers who have a very high customer value since they also buy other products from you.Top vendorsThe most successful vendors incl. display of the generated earnings, turnover or sales figures (depending on the setting). Important: cancellations have already been deducted.Find out which vendors have the best converting products that will earn you lots of money in the long run.KPI tableAll KPIs you set in the correct order incl. trends in a tableUseful for experts to compare different KPIs in relation to each otherTop countriesDisplay of the most successful countries including earnings, turnover or sales figures incl. cancellation rateFind out in which countries your products sell particularly well and push your sales activities in these countriesUpsell purchase rateMeasures the success of your upsell funnels.Find out which funnels work best.Subscription duration(only in Business Cockpit)The duration for which a subscription was paid on average. The KPI can be displayed as a separate tile or in the KPI table. It is also displayed in the "Active monthly subscriptions" tile.Find out how long customers pay for your subscription products.Promolink generatorWith this KPI, you'll soon be able to create a promolink for your desired product.Create adhoc promolinks to share with your affiliates.Expected earningsThis KPI shows you the total of all installment or subscription payments that you can expect as a vendor or affiliate, e.g. per week, month or year. Subscription payments include both temporary and unlimited subscriptions.If you know what income is still to be paid out to you, you can better plan your expenses in advance, e.g. for advertising.CC chargebacksCredit card chargebacksKeep track of chargebacks of credit card payments to identify optimization needs.New partnershipsThis tile is located exclusively in the affiliate dashboard.In the tile all new product and vendor partnerships of the last 7 days are displayed including links to affiliate support pages or ad media area if available.If there are multiple partnerships for one vendor, they will be grouped by vendor name.As an affiliate, keep track of new partnerships and see if there are advertising materials for the products.2. List of display typesThe so-called display types determine how the KPIs are displayed in the tile. For example, your sales statistics can be displayed in a table or as a line chart.IconExplanationFor almost all KPIsLine diagramDisplays the statistics of your KPI in the form of a graph showing the height of the values (Y-axis) in a given time frame (X-axis).For almost all KPIsValue displayDisplays the statistics of your KPI in a table. The height of the values (= row) is assigned to a certain time frame (= column).For KPI: General overviewListDisplays your total income in a table. Each row shows the income of a day, month, year or week.For KPI: Current subscriptionsSubscription displayShows how many current subscriptions you have and shows the associated revenue for this month and the next.For KPI: Subscription cancellationsSubscription cancellationsShows the total number of subscription cancellations in the last seven days and the type of subscription.For KPIs: Top products/affiliates/vendorsTop listDisplays in a table your top products, top affiliates or top vendors along with the respective cancellation rate and revenue.For KPI: KPI tableKPI tableDisplays the values you have set in a table. Here you can compare different KPIs with each other.Relevant articlesThe Business CockpitDigistore24 AnalyticsThe Conversion Cockpit