Realize Zero Trust: Keep identities secure, apply adaptive risk-based authentication and protect URLs/APIs. Better user experiences: Limit user friction with passwordless login, identity proofing, and cloud app federation. Reduced costs: Rely on the cloud and eliminate the need for equipment. Self-service solutions like password reset also take the onus off the IT team, freeing them up to do things that add to overall productivity and profitability of the organization. Stronger security: Protect your users, apps, and transactions with adaptive MFA, URL/API security, fraud detection, authorization, and access management controls. On-demand scalability: Whether it is adding users, devices, or workloads, provision enhanced security of IAM from a cloud-based identity platform.