Long form and in-depth articles require expertise, finding and hiring the best staff. Fitsmallbuisness.com have addressed this by hiring field experts and then training them into becoming writers, as they have realized that while writing takes a relatively short period to learn, it takes years to acquire the necessary knowledge in developing a small business.Paid social was a lack of focus (and expertise) that could have also brought them to their first milestone sooner than later. Using advanced targeting available through paid social, David Waring, Co-Founder, and Editor-in-Chief, has said that actively engaging with potential customers by marketing content (instead of pushing offers), has now helped them take advantage where others aren’t.Finally, it also took time to devise the optimal revenue streams to achieve the right balance between advertising and user experience.“We don’t bog the business owners down with relentless banner ads since we primarily rely on native text advertising for our revenues,” David Waring adds.