You can choose a duration from 1 day to 7 days for each contest. We recommend a duration of 3 to 5 days. This allows for sufficient time for plenty of submissions as well as brainstorming with creatives. If you take advantage of our validation services, such as Audience Testing and Trademark Research, you will need to add a few days. Usually, 3-5 business days for Audience Testing and 1-2 business days for Trademark Research. This means the entire brand identity design process should take 3 weeks to a month to complete, though it can be much quicker with shorter contest durations and/or don’t add validation services.