A digital maturity model is a framework that enables you to understand how digitally mature your business is. Following a digital maturity model will enable your business to understand how far along your digital transformation path you are and what the next steps should be to achieving your desired outcome. There are a range of different models which exist, pioneered by the likes of Google and Deloitte, however the majority of digital maturity models are centred around the following pillars:
•Operations
•Organisation Culture
•Organisation Strategy
•Technology Adoption
•Customer Demographic
When looking at your digital maturity model these are the five most important things to keep front of mind. Ensure you are meeting the requirements of each of these areas to bring about success.