The VRIO Framework differentiates between sustained and temporary competitive advantage by evaluating resources based on their value, rarity, imitability, and organizational support. A sustained competitive advantage occurs when a company has resources that are valuable, rare, difficult to imitate, and well-organized within the company structure. These resources help maintain an edge over competitors for an extended period. In contrast, a temporary competitive advantage arises when a resource is valuable but either common or easy to replicate, offering only a short-term boost before competitors catch up.