In priority order from basic to advanced, cash flow management, risk management (insurance coverages, etc.), investment planning, tax planning strategies, retirement planning strategies, and estate planning. I would add that a good planner also consults on the effective use of debt (kind of a combo of cash flow management and risk management), how and when a guaranteed income may be an appropriate solution (kind of a combo of risk management and retirement planning), Business transition strategy (how to sell, transfer, and structure a business transition deal), and being strategic about other types of investments including real estate and small business venture capital investments.