It is all about finding what truly makes you unique on and off the pitch. For a successful career we need to be able to stand out, and it is very important that we stand out in a way that is authentic and true to ourselves. Through our brand, whether it is a club, or a personal brand, we are able to communicate more effectively with our supporters, stand out amongst competition, become more attractive to the right types of sponsorships, and even prepare for life beyond footy when the day comes.