When doing SEM on Google Ads, you can choose to either pay only when people click on your ads, or pay when people view your ads, if it’s on the Google Display Network. Although it’s flexible and you can start with a very minimal budget if you’re doing Google Ads on your own, we recommend to start with at least a $1,000 minimal budget. Based on experience,  this is a good amount to sufficiently gauge if the market responds well to your offers. Lower than this, it will not be able to reach out to sufficient people to make strong conclusive findings.