This is probably the biggest source of questions and confusion for people as it relates to Internet marketing. Click ads are the ads that show at the very top of the Google search results page and off to the right column. You can buy your way to the top of Google using the click ads and you can be there immediately. You pay ‘per click’ so when your budget runs out, your ads stop showing and when you decide to stop the service and stop paying for ads, your ads stop immediately. There is no long-term residual with the click ads. This is typically a short-term plan to get immediate traffic.
With SEO, it may take a little longer to get to the top of the page, but when you do, you can get an unlimited number of clicks for no additional cost. Also, if you decide to stop SEO services, your rankings will remain for a while, as all of the work that was done to boost your rankings remains all across the Internet and until someone else comes and takes you down, you’ll be at or near the top. This is typically a plan to get more traffic in the long-term.
One of the best ways to run your Internet marketing is to partner SEO (long-term) with AdWords (short-term) and adjust your budget with each as you go along. Once you are at the top of the search engines organically (SEO), then you can either quit the AdWords budget, or target different areas and/or keywords.