A linkable asset is a term also known as link bait. Linkable assets are contents on your website that naturally attract links without the need for you to purchase them. This somewhat can be called the white hat method. Your aim should be to tailor your content in a way that is different from the rest and that your contents are uniquely yours. In the best-case scenario, this attracts backlinks because a third party thinks your content is useful and unique, so they link to it and share it. However, you can go ahead to promote your link bait through: Your network Content Marketing Blogger Outreach Broken Link building Social media The features of good linkable assets are: informative inspiring instructive entertaining