The competition is only open to tech startups and scale-ups with a legally registered office in one of the countries listed in the above regions tab.
When submitting your application you tick the region where your company is legally registered and not where you as an individual are based in the world.
However, if your company is registered outside the UK, Ireland, Europe, Australia, New Zealand or Asia you can only apply if you have a legally registered subsidiary in the mentioned areas registered before 17th May 2023