The first step is goal setting which is of paramount importance. It is crucial to know your objective and create a road map to reach there. Once the goal is set, work on the required tools to achieve the same. The success of any campaign depends on the depth of research done. It is important to understand the business, factors affecting the business, regulations, compliance, competition, customer preferences. This needs to be followed up with skilled staff, and robust support of Information & Technology (IT) Higher IT investments can reap greater benefits in the future.