New packaging in black opal beauty products in keeping with the brand's commitment to cater to the needs of women of colour, Black Opal has introduced new packaging that will attract millennials and Gen-Z consumers. While the brand continues to provide popular products, it is poised to catch the eye of beauty brands looking to expand their appeal and reach. In addition to the new branding, the brand has also updated its packaging with the help of Ryan Destiny, a hip and trendy singer who has lent his voice to the new Black Opal campaign.
The company is conducting a series of tests to determine the best ways to reach its customers. For example, it is testing how it can better communicate with consumers about its cruelty-free status and new packaging. It also wants to gauge how customers respond to the brand's social media strategies. The results will be used to address future changes in the company's communications and packaging. Further, Black Opal is also testing how best to reach customers with information about black opal beauty products.