Here's a quick recap before we delve into the trademark checklist.
A trademark is a word, name a slogan or phrase, logo, symbol, or device that helps to identify and distinguish you as the source of your products and services from those from other sources. Your trademark creates a "mental trigger" that connects you, the trademark owner, to the goods and services that bear your mark. A trademark is essentially the same as a brand name. Your identity and signature components are covered by trademark protection. Customers will be reassured by your trademark about the level of quality they may expect from your company.