If you haven’t already done so, you should consider including some Pinterest backlinks. Backlinks are helpful in that they increase your site's authority by letting the link juice flow onto your site. For example, if a site like Google were to link your site, then some of Google’s authority to rub off on your site. The more links you can garner from high-quality sites, the higher your site's authority will become. The same idea will apply to Pinterest. With Pinterest backlinks, you can receive value through referral traffic. If users on Pinterest view your pin and click on the source where the link is embedded, then you can easily drive traffic to your site. In addition, this traffic will help you increase your organic search position. Remember, don't buy backlinks!