Marketers need to learn new skills such as fine-tuning AI models for specific use cases, understanding multimodal tools, and creating high-quality content in various formats. An example is the ability to annotate interactions for a specific use case to understand how a model learns and what information it needs. Another example is using multimodal tools to generate podcasts for micro-audiences, and the ability to create personalized videos for outreach using AI. These are just a few examples of the new skills marketers need to learn in the AI era.