Social media advertising on Facebook is an effective means to reach out to your target audience. A 2013 study by the media intelligence firm Aggregate Knowledge found that media plans which included Facebook witnessed a 24% rise in sales compared to those that didn’t. The business analytics platform company Databox conducted a poll that revealed 54%marketers found Facebook ads to be “very effective” and 38% of them found them to be “somewhat effective” (only 8% said they were “not effective”). These results suggest Facebook ads can be effective if they are done right leading to more clicks, conversions and higher sales.