It’s your brokerage’s job to send you leads such as prospective buyers and seller leads. But that doesn’t mean you should rely on your brokerage for free lead information. First of all, a brokerage’s leads aren’t free. While it is not upfront, a broker will take a serious percentage later, whether you’re the listing agent or representing the home buyer. Second, a broker has responsibility for all its agents. It can’t focus on you exclusively; it has to ensure that each real estate team gets its own real estate leads.