Write great, short subject lines. Mobile devices only show 25-39 characters.
Optimize preview text and snippets for opens
Personalize message content for 6x higher transaction rates.
Segment users to only avoid spamming your entire customer base with irrelevant emails.
Include a clear, easy-to-tap call to action. Use a bold color for the button with 2-5 words.
Automate campaigns to trigger when app users complete a certain action, like creating a profile, making a purchase, or finishing a movie.