Automations can relate to both email marketing and general internal actions undertaken within your business. They allow businesses to perfectly tailor emails to specifically target their leads and automate their delivery and tracking. On top of that ultimate time saving feature, automations can be triggered by any set of actions meaning your workflow is working automatically in the background to make sure every confirmation email or downloadable asset is sent out when clicked on.
Even more exciting are drip campaigns. This means exposing your audience to a set of marketing emails that will be sent out automatically on a schedule. At SDM, strategy is behind every decision we make for our clients and this means we will determine what drip campaign is optimal for your business needs. An example can be an email sending as someone signs up, with another going out 3 days later with different copy and another going out the next weekend with an offer to re-engage the lead.