Follow gift-giving etiquette when deciding what to purchase or make for someone else. Remember these clichés: It's the thought that counts, and better late than never. Gifts are appreciated anytime, and if you give them with love and care, cost isn't important. When choosing a gift: Think of what the other person wants, not what you want. Perhaps you love a running book and found it helpful. Now you want to give the book to a friend. But if he doesn't love the sport in the way you do, the book could end up collecting dust. Think of what your gift recipient likes or what he has said he needs first. Then go from there. Don't overspend. Gift giving isn't about showing off your wealth. It's about showing that you care. Be careful not to hurt feelings. Don't buy a gift that implies the recipient needs to lose weight, change their diet, improve their race times, and so on. The gift should make the runner feel cared for, not shamed.