Real estate software helps manage the leads generated through various channels such as landing pages, social media platforms, website and other marketing channels. Real estate lead generation software further helps segregate qualified leads for your real estate agents. It further helps with marketing automation, which facilitates qualitative interaction between a real estate business and the new client or lead. This is mostly achieved with follow-up email, SMS and preconfigured communication messages. Thus, leads can be nurtured through the marketing funnel for higher conversion with real estate lead generation software.