Travel Planner is a travel agency for newly wed couples, helping them select the right honeymoon for them. They developed a marketing content strategy through identifying their target audience – grooms (primary) and brides (secondary), viewing the primary audience’s main problem – the groom seeks a stress-free honeymoon. With research and planning, Travel Planner then offered 3 different pieces of content which provided a solution to the groom’s problem. An example of their content was ‘15 unique, non-cliche Honeymoon Ideas’. A good marketing content strategy will always solve their TA’s problems or needs, generating unique content that allows them to stand out against their competitors.