The business model is considered one of the obvious and essential to business success, as building the business model represents the company’s plan to achieve profits by defining the products or services that it plans to sell and present to customers in a distinctive way, targeting the market in addition to the expected expenses, cost structuring, strategic partnerships, and key activities, and it must be a distinctive model. Because it is no longer enough to provide a normal business model only, but it must be full of innovation and creativity to create innovative value for customers, so it is necessary to develop and innovate in business models, and our primary role is to help our customers develop and innovate in business models.   Also, successful establishments have business models that allow them to meet the needs of customers, and over time, many of them review and develop their business models from time to time to reflect changing work environments and market requirements. Therefore, business models are important for establishments, whether existing or new alike, and the development process Innovation is a continuous process throughout the life of the project, so you need a consulting partner during this journey of development, innovation and competition.