There are a variety of benefits for publishers using marketing automation, including:
Saves time: You can automate much of the marketing process, allowing you to reach more people with the right message (at the right time). You can even set up multi-touch journeys that guide a visitor from one action, to another, intelligently.
Personalizes at scale: Marketing automation allows you to personalize and customize your marketing messages and do so at a scale you couldn’t do in any other way.
Increases productivity: Frees up your marketing and development teams to work on other initiatives to grow traffic and generate revenue.
Improved ROI: You can also track the results of your marketing activities as visitors progress through the customer journey to see what’s working and what’s not, so you can optimize your efforts.
Drives revenue: Marketing automation creates an 'all roads lead to revenue' approach, building visitor loyalty, retention, relationships depth, and average revenue per visitor (ARPV).