Display conditions allow you to choose what content elements of the email to show to recipients, depending on whether the specified condition on your end is met or not. This option is required when you want to segment your contact base to show certain email elements to men, others to women, or segment contacts based on geographical location, marital status. The Display Conditions option saves time on email production: Your users build just one email. The biggest part of it is shared, i.e. meant for everyone: men, women, and those who have not shared with you their gender preferences yet. Other email elements are meant specifically for men, women, and those who have not set their gender. All these elements are stored in one email. However, the Display Conditions option will show these elements respectively. Women will see the elements meant for women only and the shared part of the email. Men will see the email element meant for men, and the shared email elements also. Your users can set conditions manually in the editor or select them from a list of predefined conditions set earlier. For more information, please refer to our blog post.