"Questions that require such a long response can be structured in a similar way to an exam question - with headings and examples.
Pick three or four activities you have done at university, make each one a numbered heading, under each heading explain what you did, what skills you acquired and how it is transferable to working with them.
Similarly, when explaining why you want to work at that firm, pick three or four reasons (size, work type, reputation, awards won, training structure, anecdotal reports, personal experience etc.) and under each heading elaborate on that reason and why it makes them different to competitor firms."
Laura Uberoi – JLD Council Member