Like other small business owners, professional photographers need to guard against theft while ensuring they get credit for their work. With a watermark, you can share your photographs online without worrying about losing them to intellectual property thieves.
Say you’ve taken great photos of the architecture in Charlottesville or of New York industrial-style interiors. You don’t want to discover that someone has passed them off as their own on Reddit, or that an unscrupulous blogger has stolen one for the marquee of their blog. Add your watermark so anyone who sees an image of yours will know you took it and where they can go to license it or find more photos like it.
Your watermark can also become a key part of your brand identity. If you use it consistently as you build your photography business, your watermark can become as recognizable as any major business or fashion logo.