Domain authority (DA) is a score given to websites to indicate how well they perform in organic search. Roughly speaking, the higher a website’s domain authority the higher up the search engine results it will appear.
Domain authority is just one of the metrics we use to judge how suitable a website is to receive your content. For blogger outreach packages, we tend to place content in a mix of mid- to high-scoring domain authority sites, that have real traffic and trustflow, all analysed for you using tools like SEMrush and MOZ.