Lifestyle image or lifestyle photography of a product usually implies taking a highly stylized photograph of your product, sometimes featuring a model. The whole idea behind such a photograph or an image is to promote the product to the prospect. It is a great way to develop brand identity and also to enhance the look and feel of the product. The main difference between product photography and lifestyle photography is that, in the latter, the customer or the potential buyer can visualise themselves wearing the product. A lifestyle image is also a great way to increase conversions. It goes without saying that such photography techniques are usually done for luxury apparel brands.