SEO is a long-term investment. A successful SEO strategy requires consistent effort over time, but it's not as simple as paying for one service and then forgetting about it. You'll need to monitor your site's performance and make changes based on new data, but also keep in mind that you're never done with SEO - it will always be an ongoing process. It can be expensive. If you want to see results from your investment in SEO, then expect to spend some money on services like content creation or link-building campaigns that require professional expertise (and possibly even hiring someone full-time). There are no shortcuts when it comes to paying for quality work! SEO isn't a one-time thing; it requires ongoing effort: If someone tells me they've been doing their own SEO "since 2006" or whatever other date they choose (I'm guilty), then we're probably not going anywhere together unless I'm being paid by my client based on what percentage of traffic comes from Google vs Bing vs Yahoo vs DuckDuckGo.