The VIN is the unique number assigned to every vehicle at production. It's the DNA of your car! Every aspect - including color, options, and equipment - is recorded in this 13 digit number. Any broker can take one or more digits off to make up an arbitrary "sale price". That’s called phantom VIN; it doesn't exist at all. Unlike used vehicle auctions where there are no checks on background information (the only real live market!), we actually validate every single identification point in our algorithm. VIN is designed to identify all production units for cars, trucks, and other automotive products. The VIN number can be looked up on the U.S. Department of Motor Vehicles website by entering the vehicle's last name along with its license plate number. For FCA vehicles, the search can be done by entering the VIN number or the name of your specific vehicle. However it's good to remember not all cars with North America/North American standards will have an 'FCA' prefix on their chassis numbers.