First, you’ll want to discover and document where you want to market by consulting local experts about demand for your product or service. You can also perform keyword research and dig into you’re your website’s analytics to see if there are untapped markets already interacting with your site. Second, you’ll want to choose the right content to localize. Start by looking at the most popular content on your website and localize those pages first. Third, you’ll want to source localization tools that can help streamline your efforts. Test free translation tools like Google Translate, check out professional language service providers, and explore translation management tools that can help keep your content updated.