The best approach for content management is to work with a robust existing CMS, such as WordPress, Squarespace, Wix, Shopify, or BigCommerce. These platforms have plenty of built-in features, from SEO plugins to custom templates, which allow you to optimise your website for every stage of the user journey. You can even leverage their eCommerce capabilities to sell your products directly online, or create a booking system that takes reservations for you 24/7.
Once your website is live, the content management side doesn’t stop. You need to regularly refresh the content on your website in line with customer behaviour, product updates, and company news. Search engines like Google love fresh content, which means ongoing, SEO-optimised content development is a must. Plus, your customers will love it too.