Hiring an agency to take on Amazon marketing for your products is not quite simple. You may have several agencies lined up, selling their services at compatible market rates. First, however, it is important to set out your goals and know a bit about the market, how these agencies work, and do a background search before signing your contract with them.
Here are a few factors to consider before taking on an agency for Amazon marketing.
Experience Always ask for the portfolio from the agency before hiring them. Look at their clients, the number and types of projects they have worked on, and the success rate. One thing is important here, it is all about creativity and being able to carve out a personalized strategy in accordance with your product. So those agencies that rely on a single process or follow the norms and stick to one way of working may not be the ideal choice.
The Team Conduct an initial meeting with the team who will be working with you. Then, assess these individuals, and check their qualifications, credentials, and experience. You need energetic, young individuals, but at the same time, you also need people with experience and wisdom to know what would work and what would just backfire. So the team should ideally be composed of people from different backgrounds and demographics.
Skills and Tools Since it is all about ecommerce and working on the online platform, the agency must be equipped with the right tools and have the skills to work on marketing and especially SEO-based tools. Make sure they are all tech-savvy and not new to the job. So they can also look into problems and other glitches as and when they occur.
Goals You and your agency should have the same goals and objectives. Make sure to have a written set of goals and share those with them first. That way, they would have a clear directive on what you wish to achieve.
Culture You and your agency's working environment and organizational culture should also be aligned. If an agency has a different vibe that goes against your culture, you won’t be a good fit for the future.