When assessing your website and choosing where to rank it, search engines like Google consider two factors: RELEVANCE and TRUST. RELEVANCE is the content of a website as well as the code that runs behind the scenes. Google will boost you up in the results if your code is optimized and your site’s content is relevant to a search. TRUST refers to the number of other websites on the internet that link back to yours. If you have a significant number of high-quality sites linking to yours, Google will begin to trust your website and move you up in rankings on search.