Social selling for B2B (business to business) is the same as social selling for B2C (business to consumer). Whoever your target audience is, social selling requires using your social media accounts to collect leads in an organic way.
Forget about spamming their LinkedIn inbox: with social selling, you’re in it for the long game. But while social selling for B2B takes time, it can be incredibly effective. (Scroll up for some impressive stats). Establish your professional brand, find the right audience, engage them with valuable content, and build a relationship based on trust and authority.
These leads will slide neatly into your sales funnel when the time comes.