Facial serums are highly effective skincare designed to deliver specific results to your skincare routine. Facial serums contain small molecules of skin actives to target specific skin conditions. Serums can target lines and wrinkles, open pores, breakouts, slackness, dull complexion and sagging skin. Eye serums can target dark circles, puffiness, lines, and wrinkles and hooding of the eye lids. Serums can be layered and always the lightest water-based serum should be applied first after cleansing before moisturising. Facial serums have a greater affinity with the skin thanks to the powerful formulas, when choosing a serum always identify one skin condition you want to treat.