Pale to light skin tone
If you have a very light skin color, you are best suited in soft colors, e.g. light pink or baby blue. What you should avoid are strong and dark colors that can make you look very pale.
Light brown skin color
If you are naturally light brown in the skin or just have a tan, strong colors are perfect. It will highlight your tan even more. But you can also choose earth-colored shades such as brown and beige.
Dark skin color
If you are dark in skin color, or just went on holiday for a very long time, you will fit in all colors. So just pick and choose until you find your favorite. If you want to look even more tanned, a light bikini is a tip. The color contrast will make the skin look darker.