Yes - in addition to skiing and snowboarding, their Ridge ambassadors love their stuff or all types of outdoor activities - from backpacking to camping, climbing, fishing, yoga, mountain biking, trail running... the list goes on. Ridge Merino Merino wool apparel is also awesome for travel because it is lightweight, comfortable, versatile and can go so much longer between washes due to its anti-stink qualities. Trust them. Wear it on a long-haul flight and see how fresh you feel afterwards.