It’s not important – it’s essential. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital. Even though Google denies that social shares/likes are not part of their algorithm data has shown otherwise. We encourage to share your content through all your social media channels. When sharing make sure you use opengraph protocol so the elements of the share are properly shown.