Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been garnered for his expertise through a wide range of publications and podcasts.To sum it up, SEO is difficult because search engines are always changing and updating. It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor.Here are seven ways to improve your search engine optimization strategy and rankings for 2022:Optimize your website. ...Target correct keywords. ...Create longer, better content. ...Track your website traffic. ...Start link-building. ...Stay away from black hat SEO. ...Set up a Google My Business profile. ...