A keyword is strictly defined as a single word. Large key phrases containing two or more keywords, on the other hand, are supported by search engines. It is also more convenient for consumers since they can now define their demands more explicitly, and search engines provide more relevant results. 1399 AP Bahman 1030. Keywords are used by websites to make them appear higher in search engine results. Using important words in your title tag, description meta tag, and URL will help bots understand what each page is about. In addition, including these keywords in your site's content is essential for improving your SEO. You should never use keyword stuffing (including but not limited to repeating keywords over and over) as this will cause your website to be removed from search results. It is recommended that you include at least three to four relevant keywords in your title tag, URL, and body content of every page. These keywords should be included in sentences and relevant to the page's content. If your site is about baseball then "baseball" and "baseball cards" would be appropriate keywords to include in its title tag and throughout its content. There are many tools available online that can help you find the most relevant keywords for your site. The best part is that once you have identified these keywords, it is easy to incorporate them into your content planning process.