Define Your Personal Mission Statement and Elevator Pitch; 2. Discover & Leverage Your Specialization; 3. Build Networks & Surround Yourself with People you can Learn From; 4. Seek out Mentors and Industry Role Models; 5. Use “Visuals” to Reinforce Your Personal Brand; 6. Use Testimonials and Samples to Establish Credibility; 7. Develop a Content Marketing Strategy and Leverage Social Media