Using any PPC platform, especially Google Ads, will require money and time to optimize. That said, thousands of businesses advertise successfully on this platform, and the average business makes $2 for every $1 they spend on ads. Base your decision on whether or not you think you can get an ROI. If you do the math and it’s clear PPC advertising will not work for your business, consider Local, National, or Ecommerce SEO as a worthwhile alternative to Pay Per Click Marketing.