Martech AKA marketing technology is just what the name implies: technology solutions that can be used for a variety of marketing purposes, ranging from digital asset management and marketing automation platforms to chatbots and social media monitoring tools.
As marketing (and the world in general) becomes increasingly digital, the martech landscape has proliferated year-on-year, as illustrated no better than by the now-iconic Marketing Technology Landscape Supergraphic (Chiefmartec), which visualizes a total number of 8000 martech solutions as of 2020.