For any business organisation, managing customer expectations is very important that helps to sales, but it is most challenging. The first rule is, always listen to what your customers are saying about your product and services. Second, be transparent and honest with all your actions. Third, provide clear timelines. Fourth, be flexible with your approach to handling every customer request and openly discuss solutions. And fifth, meet all the expectations as promised to the customer, but never exceed the promise made as it may create problems for your business in the long run.