Google Ads is where you pay Google to appear above the search results on Google search or on millions of other websites on the Display Network as well as YouTube, Gmail, Maps etc.
Google Ads enables you to start almost immediately and quickly learn what keywords works for your business. Once your ROI is optimised you can ramp up your spend and retire on the beach.
SEO is the process of optimising your website through technical changes and website content creation to drive Organic "free" traffic from Google Search results (below the paid ads).
Improving your SEO rankings takes time whereas Google Ads is very fast to get started and make changes.
We are a Google Ads-focused marketing agency that can help you with Google Ads as well as SEO.