Collaborative CRM- also known as strategic CRM works on combining information related to customer communication and interaction. This information can further be presented in the form of a data report for further decision-making.
Representatives from the various departments can access the data and strategize their planning accordingly. There are two major elements involved in collaborative CRM, interaction management and channel management.
Operational CRM- works to improve the operational efficiency of the organization. Implementing operational CRM can take off extra work from your marketing and sales departments.
Storing customer data insights to make useful predictions, identifying potential trends for better conversion, and automating other sales and marketing tasks. Helping the sales and marketing departments to make the right decisions at the right time without wasting time on long processes.
Analytical CRM- Capturing customers’ data and making useful predictions is one of the key roles of analytical CRM. Analytical CRM reads, interprets, and validates the data which can be used to understand customer behavior, changing trends, and market dynamics.
Allowing businesses to make decisions based on facts and figures to increase the conversation rate and reduce the sales linkages.