In 2022, brand value of TikTok amounted to 59 billion U.S. dollars. A year earlier, the value was estimated at 18.75 billion U.S. dollars. ... Brand value of TikTok/Douyin worldwide in 2021 and 2022 (in billion U.S. dollars) CharacteristicValue in billion U.S. dollars -- 1 more row Aug 9, 2022