Every business website needs to have some essential features that can attract and retain customers, communicate the value proposition, and generate leads or sales. Some of the keyfeatures are: A clear and catchy headline that summarizes what the business does and why it matters, Simple and intuitive navigation, compelling and relevant content that showcases the benefits, testimonials, and social proof of the business, strong and visible call to action that encourages users to take a predefined action like get a quote, call us, contact us, etc, and a responsive and fast design that adapts to laptop and mobile devices seamlessly.