When looking for a social media influencer to work with on your influencer marketing campaign, it’s important to consider a few key factors. Here are five qualities of a successful influencer:
Large social media following. These influencers have the social media skills to grow a large following who hangs on their every word.
Relevance to your audience. The influencer’s followers should match up with your target audience.
Authenticity. Influencers with a genuine interest in your product or service are more likely to produce quality content and have a positive impact on your brand.
Audience engagement. The influencer should be able to produce content that elicits comments, likes, and shares from their followers.
Positive reputation. You don’t want to work with an influencer who has a history of negative or controversial posts.