Google’s algorithm and information gathered by the search engine “spiders” create a ranking for a website. Then, the websites are displayed on search result pages in an order that reflects Google’s opinion of each manufacturing website’s authority. Being the top result on SERP's establishes the highest authority and relevancy of your manufacturing site’s link in regards to a user’s search. The higher the rank, the more traffic to your manufacturing website. The more traffic to your manufacturing website, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it’s pretty damn important.