GOV4ALL (Governance and business models for living labs: Rural regeneration hubs for tackling soil health challenges in the Mediterranean region) is a four-and-a-half-year long Soil Mission project funded by the EU. It focuses on inspiring rural communities to participate in the identification, testing and dissemination of regenerative soil management practices.    Coordinated by the Spanish company SAE Innova, the project has established five Mediterranean living labs to foster the co-design, testing and validation of sustainable soil management practices. These living labs will lead to the creation of rural regeneration hubs designed to provide services and business strategies tailored to the local context and stakeholder needs. Two living labs have been set up in Spain, another two in Greece and one in France.   GOV4ALL will connect farmers, scientists, NGOs, policymakers and the general public towards developing a vision for the future of agriculture in which farming systems can generate incomes for the rural communities while protecting natural resources, with a focus on regenerating the soil.