The bounce rate is a metric that measures the number of visitors who have accessed a page without clicking on to other pages within the website. Exit rate, on the other hand, is a metric that measures the number of visitors who leave a particular page in relation to all visitors to a website. It is important to note that if the bounce rate is high, visitors do not automatically leave the page. Example: a single web page has 100 visits. 50 visitors have left the page without clicking on other pages (bounce rate: 50%). Of the remaining 50 visitors, 20 leave the page without being redirected to other pages on the website (Exit Rate: 40%).