My father has one of the oldest leather export houses in India and wanted me to come join him, but that’s not something I wanted. For the past few years I had been making small shifts towards a sustainable lifestyle, like looking for ways to save water, moving away from plastic etc. and somehow leather didn’t fit into my changing belief system. So I started researching sustainable alternatives to leather and that really was the genesis of Beej.  When I shared it with my father, he understandably wasn’t very thrilled with the idea, his was a business established over 45 years and he wasn’t looking to change, so I decided to start my own.
Put In My All
I put my savings and all I had to start a small studio in Mumbai in January 2020. It was born out of my single belief that style and sustainability can and must co-exist.I wanted to make sustainability a mainstream fashion choice. Most of the materials I used were plant-based leather alternatives sourced from various parts of the globe. Currently we are working with Cork, Pinatex made from pineapple leaves, and Desserto which is a leather alternative made from cactus pulp and sourced from Mexico. We chose our materials for their low environmental impact and well as their versatility to be designed into gorgeous accessories.