The primary objective for website owners, web designers and developers should always be to improve web page loading times. Consumers today are less tolerant of lagging load times, especially as a result of the advancement and evolution of technology. This should not still be an issue people are having to deal with. Because we are now less likely to wait for a single page to load, we increase the likelihood of increased bounce rates and fewer conversions. For a website designer, fast load time must be considered during both the development and launch phases of a website. This is because Google prioritises user and page experience when assessing search ranking factors. The first thing people will notice about your website is its speed. According to studies, business owners have 6 to 9 seconds to make an impression after a visitor lands on their website before they shut the tab and go to a competitor. You immediately reduce this by half if your website loads in 3 to 5 seconds on average. Even if all other elements are flawless, a slow-loading website can easily undo all your hard work. However, site speed can also have a significant impact on conversion rates, another important consideration. That’s how crucial site performance is. 40% of users will leave a website that takes longer than 3 seconds to load, and a 1-second delay in page response can result in a 7% loss in conversion. Additionally, everything must be mobile responsive, particularly in this modern environment. First of all, Google gives priority to the mobile experience when ranking your website. It is known as 'mobile-first indexing'. Secondly, more individuals choose to conduct their searches on smartphones, thus having a website that is mobile-friendly is vitally essential. Any reputable website must prioritise improving the mobile user experience. An effective website loads rapidly on mobile. Page speed is crucial to a positive mobile experience. Make this your main business objective.