According to a Nielsen study, advice from family and friends is the most significant influence on respondents’ buying decisions. Get to know the customers who already promote you. There are plenty of ways to do so, and you can recruit your customers through many different channels. Generating key incentives for your loyalty program through points for referrals is a good idea. Word-of-mouth recommendations are another great way to gain brand ambassadors. Encourage your website visitors to share events and products with their family and friends through social channels, offer incentives, and create loyal brand advocates.