Two words: Game. Changing. NIL stands for Name, Image, and Likeness. As of July 1st, 2021, college players at any level can now earn compensation, endorsements, and sponsorships on various platforms for use of their name, image, and likeness. These exciting changes to collegiate sports allow student-athletes to make a profit on their personas, talent, and personal brand to fund their schooling, living expenses, travels, savings, and more.  The money generated on compliant NIL marketplace sites like Arizona Assist directly helps student-athletes and allows the program to remain competitive in this new world of collegiate sports. Arizona Assist will also dedicate a portion of the revenue to help former players.  NIL is NOT part of the recruiting process. NIL does NOT compensate athletes for work not performed. NIL does NOT pay-for-play, meaning the compensation is NOT contingent on student performance. And Arizona Assist is fully compliant with these NIL rules regarding player compensation and monetization.