For design-build companies and developers, the use of exterior visualization is inevitable when it comes to making projects shine in the spotlight. On renders, the client gets to see everything and even more: how a private house resident walks his dog while talking with friends, or how a happy woman leaves her favorite shopping mall with full bags. The smallest details like these help to create the narrative of dynamic settings a spectator can resonate with. And the main purpose of architectural rendering is to sell such emotions.