Google Search Console provides users with information that site owners can use to attract more visitors. The tool collects data about a site's performance in Google search and provides crawling, indexing, and visibility data in search results. Thus, the site owner can optimize website components depending on the results in the search engine. Google Search Console works automatically. When it detects problems with the site, it sends an email to the user's mail, so it is unnecessary to log into the tool every day.
The tool allows you to track the effectiveness of a site, solving the following tasks:
— Track traffic changes over time. Determine from what sources new users come and for what search queries the user's site is displayed in Google.
— Track mobile search results for a site: track which search queries the site is shown for and set up more conversion targeting.
— Determine the page CTR in search results to adjust your SEO strategy.