Online translation platforms use algorithms powered by translations available online which are specific to certain contexts. Where they often fall down is when it comes to translating creative texts - humour, play on words and other clever ways that the writer has found to convey their meaning often gets mistranslated or simply ends up as non-sensical text.
Technical and legal texts can also fall foul of such tools with incomprehensible sentences that can damage your brand image, and words and expressions that are ill-suited to your field of expertise.
That ultimately means that you'll have to spend time and money correcting such texts which could have been put to better use elsewhere and it's why having a human translator like me do the work pays dividends.
My job is to spot those pesky spelling and grammar mistakes, use the correct terminology used by your industry and ensure that you receive texts that are clear and concise without any ambiguity.
The potential for generating sustainable income by having sleek texts in English far outweighs the short-term investment in my services.