On Facebook, the option to “boost post” allows users to promote their posts to a wider audience than their current followers. When a post is boosted, it is shown to a targeted group of users based on factors such as location, age, and interests. Boosting a post can help increase its visibility and potentially lead to more engagement, such as likes, comments, and shares. Boosting a post requires payment, and the cost of boosting a post depends on the size of the targeted audience and the duration of the promotion. Using the boost post option has limited functionality compared with setting up campaigns from within Facebook ads manager, so it’s not always the best option for promoting your content.
Many social media agencies in Leeds offer paid social media advertising services to help businesses reach their target audience and achieve their marketing goals.