Utilizing stores to fulfill orders is a challenge during busy store hours. The center and perimeter have different needs, like readily available and custom-made items. Here is where we introduce Smart Fulfillment: Deconstructing orders based on their contents, routing them to the correct in-store device, communicating with the customers throughout the process and, in the end, still creating a singular shopping experience. Order management and fulfillment support for desktop, tablet, and pre-built apps for mobile in-store devices, are fully customizable through API  and integration with popular third-party last mile delivery partners so you can maintain your direct customer relationships. Through communication touch points you can allow shoppers to give order feedback, manage item substitutions, and receive notification upon customer arrival. With deep integration to BigOven Build APIs, integrating content into the fulfillment process, personalized for what the customer bought, is no longer out of reach.