In our 15 years in the sustainable materials space, we’ve learned a lot about what does (and doesn’t!) resonate with consumers when it comes to sustainability messaging. Suffice to say, there’s a lot of muddy waters out there, so less is more. And unbiased is best!
Our products always list the amount of plant-based content included. This simple percentage says a lot in a straight forward way and can be combined with your use of recycled materials to show your total impact.
We include at least one independent certification on our products or packaging information to provide our customers confidence that we’re not making things up! This is an important factor so consumers can trust that it’s not just “greenwashing”.