All of the above-mentioned hashtag examples have two primary ingredients: a good choice of a hashtag and a solid strategy. A lot of factors come into play when you're deciding what to use as your hashtag. You need to think about whether your audience will be able to understand the hashtag and whether they'll remember it. The other thing to consider is that the hashtag is often meant to be used on several social media platforms. You don't want your audience to see a hashtag that isn't relevant or well-used by other people. Thus, you need to check if the hashtag was already being used in other contexts. Another thing to remember from the above hashtag examples is that you need to ensure that your campaign hashtag works for your brand. Suppose you're launching a new product line, for example. In that case, it's probably not very useful for you to use #newproductline on Instagram. That way, it's unlikely that anyone would immediately associate your brand with new product lines. Instead, you can use a hashtag that will include the name of your new product.