Tourism Australia is working closely with all State and Territory Tourism Organisations (STOs) and relevant Regional Tourism Organisations (RTOs) to select the experiences. Tourism Australia has established a comprehensive eligibility criteria and the relevant RTO will select experiences based on these criteria. The STO will then cross check this and Tourism Australia will have the final sign off. The experiences chosen will demonstrate the uniqueness and diversity of experiences on offer across the region and will be required to:
Align to Tourism Australia’s brand pillars of natural beauty, food and drink, wildlife and culture,
Demonstrate a commitment to sustainability,
Be trade ready,
Have an up to date ATDW listing, and
Have a COVID Safe plan.