Fashion-forward consumers whose own values resonate with those of the brand. Women who prefer an androgynous, contemporary look and who are in support of more sustainable processes but want to make a statement through luxury pieces. With sleek cuts, precise lines and carefully designed fits, the adidas by Stella McCartney range is a unique collaboration between one of the most high-profile fashion designers and performance-focused sportswear brands to embody the modern woman, resulting in a collection that is functional and fashionable.