1- Boosting sales and generating leads
Since search engines are the main sources of website traffic, and people are constantly searching for similar products and services to what you offer, optimizing your website will make you ahead of the competition and will generate more leads.
2- Boosting credibility
Again, as we said, people usually click the first option in a SERP, so having your website at the top creates a sense of credibility that your business is the pioneer in the industry. And on the other hand, if your business appears at the end of the page, it will create a sense that your products are untrustworthy. Plus, people will be less likely to check your website if it appears at the end of the search page.
3- Improving user experience
SEO helps improve user experience through content quality, easy-to-navigate websites, mobile-friendliness, and website speed. A great user experience affects their buying decisions and results in higher conversion rates.
4- SEO is not paid
If you optimize your website well enough, you won't have to pay to advertise for it. Creating an effective SEO strategy will not only increase your website's traffic but will also make you save money.
SEO is not paid, but its peer SEM is paid, so let's talk a bit about SEM
SEO best practice needs digital marketing agency to enhance the content creation, off the page and page links building know more about top digital marketing agencies that will help you to enhance your SEO from this link