The minimum spend on Google Ads can vary significantly depending on the industry, as competitive landscapes differ greatly. Generally, we recommend that clients budget around $1,000 per month as a baseline. This amount allows for enough ad exposure and data collection to make informed decisions about ad performance and strategy adjustments. However, it’s important to note that some industries, like personal injury law, are highly competitive in the digital advertising space. In such fields, a higher budget is necessary to achieve a meaningful presence and remain competitive. This is because high-demand keywords in these sectors have higher costs-per-click (CPC), and a substantial budget is needed to bid effectively on these terms. Therefore, while $1,000 is a good starting point for many businesses, industries with intense competition and higher CPCs will require a larger investment to see significant results and maintain a competitive edge in Google Ads.