With consumers having more brand options than ever before, getting products to market faster is essential for many businesses when it comes to differentiating themselves from competitors. Leading the time-to-market race gives you the benefit of reaching consumers first and positioning your brand as a market leader before anyone else. Unfortunately, many companies still rely on manual proofreading methods that can slow down the entire quality control process, affecting distribution and project turnaround time. These manual methods are slow, inefficient, and prone to errors that can range from a spelling mistake or missing piece of artwork, to a more dangerous error like the wrong dosage information on a pharmaceutical label.
Another challenge  is the fact that standard packaging processes usually consist of manually proofing labels and packaging, which can often take hours. Repetitive tasks combined with high volumes of packaging materials can lead to proofing fatigue and therefore allow errors to slip by unnoticed. It’s not uncommon for errors to be missed when proofreaders have been reviewing the same work for hours on end. Small font sizes, distractions, and difficulty managing version changes also contribute to errors that can ultimately have detrimental effects on your company.