Branding packages vary quite a lot and it will depend on what the client is willing to invest as to the deliverables they will receive. For example a basic brand identity package will include a custom logo design, typography, colour palette, illustration and stationary such as business card, letterhead, envelope, and complement slip. More involved Branding Packages will include brand strategy which includes a range of things such as user personas, market positioning and tone of voice etc. Most Branding Packages include a style guide or brand guidelines document in PDF format that outlines how to use the logo, typography, colours and other branding elements correctly.