When creating emails for your subscribers, it is crucial to ensure they are effectively delivered to their inboxes. In this help article, we will discuss some best practices for crafting emails that not only look consistent across all email apps but also have high deliverability rates.Stick to email-safe fonts:
To ensure consistency and readability across various email clients, use standard, email-safe fonts like Lato, Monterrat, Open Sans, Raleway and Roboto. Avoid using custom fonts, as they might not render correctly on all devices or platforms, causing your email to look unprofessional or difficult to read.Paste plain text when copying from external documents: If you're copying text from external sources like Word documents or web pages, make sure to paste it as plain text. This will remove any hidden formatting that could cause rendering issues in different email clients. You can then apply the desired formatting within the email editor. You can read more about this here - Paste Plain Text.Use images for visual appeal: If you want to add a visual flair to your emails, consider using images instead of fancy fonts or complex formatting. Make sure your images are optimized for email by compressing them to reduce file size and using descriptive alt text to improve accessibility. You can use services like https://tinypng.com/ to compress your images. Keep in mind that some email clients might block images by default, so ensure your message is still clear and compelling even without the images.Optimize your subject line and preheader text: A compelling subject line can significantly impact your email's open rates. Keep your subject line concise, relevant, and engaging.Incorporating videos in your emails: To include videos in your emails effectively, there are multiple approaches you can consider. If the video is hosted on your GetOiling website, follow the instructions in the "Emailing Videos" guide to insert a GIF of the video into your email. However, if the video is hosted elsewhere, you can add a thumbnail image of the video and link it to the video's URL. For more guidance on this, refer to the article "Tips for Emailing Videos from 3rd Party Video Hosts."Test your emails before sending:
Before sending your emails, make sure to test them on various email clients and devices. This will help you identify any rendering issues or inconsistencies that could affect the email's deliverability or user experience. Maintain a clean email list:
Regularly clean and update your email list to remove invalid or inactive addresses. This will help improve your sender reputation, increasing the chances of your emails reaching the recipient's inbox.