If you're looking to change your startup channel, the first step is to determine which channels will be most effective for your business. Depending on what type of product or service you offer, different channels may be more appropriate. For example, if you're selling products online, then using social media platforms such as Facebook and Twitter can be a great way to reach out to potential customers. If you are offering services instead of products, then utilizing SEO techniques and creating content related to those services could help bring in traffic from search engine results pages (SERPs). Additionally, it may also make sense for you to explore other forms of digital marketing such as paid advertising campaigns or influencer outreach initiatives. Once you have identified the right channels for your business goals and objectives, it's time to set up accounts on each platform and begin building relationships with followers and customers who will become advocates for your brand. This process requires consistent engagement through engaging content that educates users about why they should choose your company over competitors'. Finally, measure the effectiveness of each channel by tracking metrics such as website visits or conversions so that any changes necessary can be made quickly.