Buying your refrigerator online makes it much easier to narrow down all of the possibilities and zero in on the appliance that best fits your needs. In an appliance store, you could easily wander back and forth between several models, trying to keep all of the features and differences straight in your head. Shopping online, you can easily compare two models side-by-side (pun intended) and keep track of your favorites. Plus, most stores near you will have a very limited floor selection, as opposed to the vast inventory featured online.