A target group comprises of individuals or groups of individuals (organisations, teams, families, etc.) that may or may not inhabit a common geographical area (individual rural and municipal districts, cities, etc.) To successfully achieve any business or marketing objective, the target group must be defined as accurately as possible. A general rule of thumb dictates that a well-defined target group is narrow by description. When defining target groups, marketers usually take the following factors into consideration – age, geography, education, and economic status.