Digital Brand Management is a vast topic and a huge challenge. The first, and most important, step is to define the brand’s digital ecosystem. Then the brand needs to define a prioritised plan of action to manage and optimise it. But the digital ecosystem is absolutely everything said by or about the brand online. That includes the brand’s websites, social media, brand profile pages, articles, reviews, forums, press, and other brand mentions.
There are many tools and platforms that attempt to provide a detailed analysis of the brand’s digital ecosystem, but they generally give only a partial view because they only track one or two sources (perhaps just reviews, or social media, or PR). Furthermore, they will be unable to reliably and simply prioritise.
At Kalicube, we have developed a proprietary platform (Kalicube Pro) that uses the simple concept of “just ask Google” that outperforms the competition on both completeness and ability to prioritise. We leverage branded Google Search results to uncover all the important elements and prioritise them according to Google’s perception using our proprietary algorithms.
Watch Kalicube Pro build a detailed digital ecosystem for a personal brand in just 10 minutes