Like all SEO and PPC, Amazon SEO focuses on improving your products’ visibility through optimization. It is free and usually takes longer than Amazon PPC (pay-per-click), which includes costs but improves visibility much quicker and leads to more customers faster. A successful marketing strategy needs both Amazon SEO and Amazon PPC. For every Amazon vendor, who wants to reach the desired sales growth and boost revenue fast, it is important to have well-throughout SEO and PPC strategy. At Canesta, we know how to get your products on the desired placements on Amazon’s search page by launching successful Amazon PPC campaigns for your business.