In the US alone, stats show that around 70% of smart speaker users have an Amazon Echo in their homes. This number continues to grow as consumers shift toward voice-activated services. Therefore, it’s not surprising that many consumers use or plan on using Amazon Alexa. According to reports, there are 40 million Alexa users in the US alone. With the increasing number of devices Alexa is compatible with and skills it can learn, it’s expected that Amazon Alexa will have even more users in the future.