Several factors contribute to improved customer retention. Firstly, exceptional customer service plays a pivotal role. Providing prompt and personalized assistance creates positive experiences that customers remember. Building strong relationships through regular engagement and personalized communication also fosters loyalty. Consistently delivering value through high-quality products or services that meet or exceed customer expectations is crucial. Additionally, implementing loyalty programs, exclusive offers, and rewards incentivizes repeat purchases. Finally, actively seeking and responding to customer feedback and making improvements based on their preferences helps to enhance retention rates.