That's a great question! Other Japanese souvenir subscription services use mass-produced, mainstream treats that are easily available in most Asian markets outside of Japan. Omiage is proud to offer local Japanese confections. (some of which have been around for over 200 years!) Omiage selects only the best quality and gourmet snacks, never inferior products. We are also the only service that carefully selects a tea pairing for each box to complement the flavor of the month.