Unlike other certification marks that look at other areas such as energy efficiency and environmental protection (which are all great things!), we focus solely on a product’s impact to human health. Consumer trend analyses show that people are growing more concerned about what’s better for their health, their family, and their home and not just sustainability and eco-focused. Independent studies of our Certification Mark show that it is an important addition to a portfolio of CSR initiatives and helps contribute to brand strength, trust, and social consciousness.