The success of your business idea relies largely on the degree to which you understand the personas' context and can prioritize the jobs, pains, and gains they have.
All too often, designers rely solely on their intuition when choosing what to focus on in their projects. Running a brief validation survey that tests hypotheses about users is time-efficient, cost-effective, and gives a project a head-start.
It lowers the uncertainty level and can help uncover new insights into the users' needs.
Ultimately:
A Unique Value Proposition validation survey speeds up the project.
It minimizes the failure risk.
It increases the chances of building innovative solutions.
Check out the value proposition survey template above! (No strings attached!)