Facebook and Instagram remain the most popular social media platforms for influencer marketing. One-third of global shoppers identified Facebook as their favorite social ecommerce platform for online shopping in 2022, and one-fourth indicated a preference for Instagram. But the influencer market is evolving. Platforms such as TikTok, Snapchat and Clubhouse cater to the "everyday influencer" or content creators that feel like real people. Eighty percent of respondents to a Global Web Index survey reported that they plan to continue to use TikTok following the pandemic. It's also best to leverage your most active platform and the channel that makes the most sense for your industry. Beauty brands do well on Instagram, while video gaming finds more success on Twitch.