There are some practical steps to help you buy the right domain name: Length. Keep the website name between two to three words. Simple. Use simple and easy-to-spell words. Keyword. Include a keyword related to your business niche. For example, if you run a cafe in Karachi, go with karachicafe.com. Avoid numbers. Numbers make your name more complex and difficult to remember. Brand name. Add your brand name for maximum recognition.