Effectively routing leads requires a well-structured and organized system. You should understand each sales rep's skills and strengths to match leads to the most fitting salesperson. Implementing lead management software can also streamline the process of routing leads by automatically assigning them to sales reps based on predetermined criteria such as territory, industry, or lead source. Additionally, regularly reviewing and adjusting the routing process based on employee availability and workload can ensure a fair and balanced distribution of leads. With a strategic approach and technology, leads can be efficiently routed to the most qualified sales reps, increasing the chances of successful conversions and ultimately driving business growth.