Content plays a crucial role in B2B SEO because it helps businesses attract and engage potential customers. By creating high-quality, informative content that is optimized for search engines, B2B companies can increase their visibility and authority online. The three most important things to know about the role of content in B2B SEO are: Content should be high-quality and informative: B2B companies should create content that provides value to their target audience and answers their questions or solves their problems. Content should be optimized for search engines: B2B companies should optimize their content for relevant keywords and include header tags, meta descriptions, and internal links to improve its ranking on search engine results pages. Content should be promoted through social media and other channels: B2B companies should promote their content through social media, email marketing, and other channels to increase its visibility and reach a wider audience.