Customer personas are like profiles for different groups of your customers. They're not real people, but they represent certain types of customers who have similar wants, needs, and behaviors. Imagine if your customers were characters in a comic book – each persona would be like a unique superhero with its own story, powers, and challenges. Now, Zipy adds an interesting twist to these personas. With its advanced session replay feature, Zipy gives you a detailed look into how different personas interact with your website or app. It's like having X-ray vision into the online behaviors of your customers, helping you tailor your strategies to make each type of customer feel like they have a personalized and super-powered experience. So, with Zipy, you're not just creating personas; you're turning them into the superheroes of your customer journey story!