An EDP follows a three-step process:Capture and manage employee data: An EDP captures employee data from different sources including direct inputs from an employee, API integrations from systems, and even third-party vendors to create a unified employee profile.Segment and target the data: The unified profile can be segmented in multiple ways to create personas. You can identify your most important personas and optimize targeting for the best channel, time, frequency, and message for every single employee.Personalize the employee experience: Drive personalized journeys with in-built tools to deliver the right message, design multi-step interactions, automate actions, and orchestrate the outcomes you want.