Big data can be captured in two ways: through the capture of live data or the capture of historical data. Both methods are used based on the company's needs or preferences.
Live Data Capture: Live data capture is used to collect data in real-time. It is often used for fraud detection, risk management, and customer experience optimization.
Historical Data Capture: Historical data capture is used to collect data that has already been generated. It is also useful for trend analysis, target marketing, and predictive analytics. By collecting and using this data, companies can make informed decisions about marketing, advertising, and customer journey monitoring.