When it comes to eCommerce customers, the demographics are quite diverse. While it's true that younger generations are more likely to shop online, older generations are quickly catching up. In fact, recent studies have shown that 67% of Baby Boomers and 56% of Gen Xers have made an online purchase in the past year. Additionally, women tend to shop online more frequently than men, with 72% of female internet users reporting that they have made an online purchase in the past month. And let's not forget about the importance of mobile devices - 79% of smartphone users have made a purchase on their device in the past six months. So, whether you're targeting Millennials or Boomers, men or women, desktop or mobile users, there's a wide range of eCommerce customers out there just waiting to discover your brand.