Traditional marketing plays an important role in reaching local audiences and interacting with customers on a personal level. Today’s consumers rely on relationships more than ever. They will choose businesses that they feel have a genuine interest in their well-being and lives. Traditional tactics such as marketing collateral, newspaper ads, local TV commercials or billboards put your company in the heart of your community and your customer base. As a result, your efforts to reach your target audience feel more organic and less corporate.