How you apply your foundation depends on the formula you’re using. For instance, powder foundation and cream foundation differ in how they’re used. Powder foundations are usually applied with a soft, full brush, like our Pro Powder Makeup Brush, while liquid and cream formulas can be applied with a denser brush, a dampened makeup sponge, or even your fingers. You’ll want to start in the center of your face and blend your chosen formula outward to create a soft-focus finish that provides lasting coverage but still looks natural. And if you’re not sure what method suits you best, experiment! It’s your look—you should feel free to apply your makeup however you want.