Yes, SEO (Search Engine Optimization) is still very relevant and plays a critical role in digital marketing. SEO helps businesses improve their online visibility and organic search rankings on search engines like Google, Bing, and Yahoo. With the majority of online experiences starting with a search engine, having a strong SEO strategy can drive traffic to your website, increase brand awareness, and generate leads and sales.
While the specific tactics and strategies of SEO may evolve over time due to changes in search engine algorithms, the core principles of SEO remain relevant. These principles include creating high-quality and relevant content, optimizing website structure and architecture, improving website user experience, building high-quality backlinks, and using relevant keywords and phrases in the website content.
Overall, SEO remains a key element of digital marketing and can help businesses of all sizes attract and engage with their target audience online.