Because you can! Some of the more traditional dog training methods use corrections as the main form of communication. These methods were popular before we knew as much about dog behavior and training as we know now. The dog training industry has progressed in many areas over the last 20 years. We want dog training to strengthen the dog-human relationship and we want dogs coming back to learn more with a happy demeanor and a wagging tail. Force based methods also have hidden consequences. With force, dogs learn to fear us and this can cause avoidance and escape behaviors and even lead to aggression. It is easier and more effective to use fun to modify behavior and train your dog.