Because they can only work with what you can articulate about yourself. If you don’t know how to talk about what makes you unique then you can’t guide them on how to design a personal brand that suits you AND the people you want to help. Often business and brand strategists are focused on the end consumer, but I’m guessing you don’t want to spend one more minute of your life trying to help people you don’t vibe with! So why don’t we unearth who you can have the greatest impact on with your unique magic and genius zone and build from there!