Paper for the perimeter of a loaf of bread is called "rustic" or "country" style. This type of wrapping provides an attractive contrast in color and texture to the white bread within. It can add to the flavor of the bread as well. Bread that is wrapped in this manner should be kept out of the reach of children and pets, since it would be easy to accidentally swallow one of those pieces. However, if you are trying to avoid sugar or gluten, then these types of wrappings may not be suitable for you. You could substitute aluminum foil for a more healthful option. The best thing about country-style bread is that it looks beautiful when served. So even if you don't eat the whole thing right away, it's worth buying just to look at it!