A 3D visualisation offers some decisive advantages over other media such as videos: Visual freedom: there are no limits to your creativity in the 3D world. You can design complex scenes, abstract shapes and unrealistic environments. Interactive elements: Individual elements can simply be faded in and out. This allows you to visualise exactly what the viewer is looking at. This is particularly useful for technical explanations or product presentations. Level of detail: 3D models enable a high level of detail. You can visualise products, machines or architecture down to the smallest detail. Change of perspective: With 3D, you can guide the viewer through different perspectives. You can show things from all sides and thus convey a better understanding. Repeatability: 3D animations can be played over and over again without losing quality. This is particularly helpful for training courses or presentations. Overall, 3D offers a lively and flexible way of conveying information.