Similar to similar merchant credit cards like it, like most other credit cards, the DSW Visa card is designed to speed up the earning of points to keep loyal customers happy and nothing else. It's an excellent credit card for those who love shoes however it's not suitable for usage in other than Designer Shoe Warehouse stores (except to earn the sign-up bonus). There aren't any additional bonus categories that can earn DSW points (not particularly popular categories like groceries or gas) or even if there are, DSW purchases would likely remain the most beneficial usage of the card. Despite its lack of flexibility, it is unlikely that you will replace this card with your preferred rewards card anytime in the near future) It has a surprising earnings potential that is higher than other retail cards. In fact, people who aren't a lot of shoppers can earn good returns from a single purchase of a pair of shoes. Overall, this card comes with the potential to earn more than average, and its rewards are easily accessible even for the smallest amount of shoppers.