SEO works wonderfully by allowing any business to represent itself on a global platform and communicate with potential customers in order to increase the sales ratio. Therefore this has come as an opportunity for local and small-scale businesses to practice e-commerce and reach a greater number of target audiences. The SEO industry has been able to generate several employment opportunities for both corporate and individual entrepreneurs and hence it has been helpful in the establishment and growth of local ventures that will struggle for growth in the absence of such an internet-based platform.