Yes, keywords are still used in SEO. Keywords are a critical component of search engine optimization (SEO) as they help search engines understand and categorize the content of a website. By using relevant keywords in website content, meta tags, and other SEO elements, businesses can increase their chances of ranking higher in search engine results pages. While keyword stuffing is no longer an effective tactic, using well-researched and strategically placed keywords is still important for SEO success.