Learner marketing is a process that involves treating your employees like prospective clients and 'selling' your training to them, just as you would a product or service to your target audience. Its purpose is to encourage active participation that helps you to achieve your training objectives by developing a type of marketing strategy that puts the employee at the center. Below, we explore some of the key benefits of learner marketing, as well as how to implement a learner marketing strategy for your company training.