We realized that a lot of people don’t want to get over-the-top high. Or maybe they don’t want to get high at all. They might just want to relax. Or possibly they’re looking for a healthy, low-dose cannabis alternative to often-toxic drugs, including alcohol and pharmaceuticals.
In addition to all the uncertainty cannabis users face around dosage ambiguity, the industry trend in recent years has been to jack up the THC content of cannabis as high as possible. The average potency of cannabis today is 4x stronger than just 10 years ago. And while it may be the case that some people need higher doses to compensate for increased tolerance, soaring potency is crazy overkill for most of us. We’re working to bring THC back into the realm of sane for the unhabituated.