Google advertising can be expensive. You pay each time someone clicks on your ad since they use a pay-per-click model. These visitors are usually high-quality, however. It is often worth the cost of advertising to people who are looking for your goods or services.For our clients, we recommend taking into consideration the average customer lifetime value. Determine how much you will be willing to spend to obtain one customer once you understand this. We believe that an experienced paid search manager can help boost your brand awareness while acquiring new customers at a profitable rate.