To keep your skin looking young you need to reverse, or mitigate, the changes that happen in our skin as we age.
So you want to choose one that gives you deep and long-term hydration. Glycerin and Hyaluronic Acid are the best ingredients for this.
And then look for anti aging ingredients which will encourage collagen production and cell turnover (such as peptides) and improve the texture and the tone of your skin (anti oxidants like Vitamin E, Jojoba Oil and D-Panthenol).
But most importantly you want to choose a moisturizer that you will want to use – because it goes without saying that it won’t do anything if it just sits on your bathroom shelf!
So you want to make sure that you like how it feels on your skin, and has either a fragrance that you like, or no fragrance at all.