A flywheel can be built in any business. Amazon has built it into the ecommerce model, but it can work in any model. To build a good one, you should understand the key five principles behind it. First, it takes a lot of work initially to get the flywheel moving. As you build momentum the flywheel rotates faster and more efficiently while storing energy for future use. When it is at full speed, it releases energy and becomes harder to stop. It all starts and stops with a customer experience that powers up economies of scale and faster growth. It is more of a mindset, and if incorporated in any part of a business, can be the key to unlocking new heights.