Structured data is data in a standardized format that marks up the information on the webpage so search engines can understand it better. The most common type of code used in structured data is JSON-LD, but other types include Microdata, RDFa, and Microformats.
Examples of structured data types are Organization for the homepage, Breadcrumb for e-commerce category pages, Product for e-commerce product pages, About Us for the about us page, Video for any video elements on your site, and FAQ for FAQ pages. The benefits of applying these types of structured data on your site include more impressions, more clicks, higher CTR, users spending more time on pages, and increased user interaction.
Many different types of data can be marked up for SEO. The current items supported by Google are: article, local business, music, recipe, critic review, video, TV & movie, product, and event.
Easily create your own structured data with our Structured Data Generator tool. Choose the type of markup you need, fill in the fields, and press "Analyze". The tool will present you with either JSON-LD or Microdata structured data for you to simply copy and paste into your site code. Once you implement the data, validate it with Google's Structured Data Testing Tool.