Many businesses turn to PPC first because they don't know "what is SEO". SEO is more time-consuming than throwing your budget at a Google AdWords campaign. Pay-per-click (PPC) advertising is another way to show up in the top positions for search engine result pages (SERPs). However, both SEO and PPC are integral to your success. While SEO increases your domain authority and helps with organic traffic, PPC can help you target prospects via keywords. If you have a marketing budget. You may see a faster lift in traffic and conversions with PPC because you’ll bid on keywords to receive a placement at the top of search. But if you are bidding on highly competitive keywords, you may have to spend a lot of money to get first dibs on the best placements and win conversions. In that sense, SEO is more successful because it’s a low-cost, long-term strategy that doesn’t require a higher budget like PPC. However, you may want to combine both efforts to get more visibility and insights into your audience, as well as quicker conversions.