When it comes to a saddle, the brand name is usually located on the back of the seat. Depending on the type of saddle and its design, it could be printed along one side or across the entire width of the seat. If you have an English-style saddle, for example, then your brand name should be stamped onto one side panel near where your stirrups attach to that panel. In some cases, it may also be embossed into leather seats as well.