Included in pay-per-click services are the following:
Keyword Research – Research optimal positive and negative ad keywords
Ad Creation – Write ad titles, captions & extensions designed to attract searchers
Conversion tracking - Create tags to track critical events on your website which provide critical information on visitor behavior and campaign effectiveness
Landing Page Optimization – Optimize (or create, if necessary) landing pages on your site for the ads
Performance Optimization – Perform ongoing optimizations by examining search queries, user devices, keyword performance, and more, to continue to increase campaign results over time
Adjust Ad Spend – Increase or decrease spends and create additional ads at your direction
Performance Reporting – Monitor traffic from your ads and generate monthly performance reports