Deep pressure therapy, the science behind the Kocoono Shoulder Hug, involves applying controlled pressure to specific areas of the body, in this case the shoulders. This pressure stimulates the release of neurotransmitters such as serotonin and dopamine, known as 'feel good' chemicals, which promote a sense of calm and well-being. In addition, deep touch pressure triggers the autonomic nervous system, reducing the body's stress response. You can also read about who most needs deep pressure therapy and how to use it in your daily life in our blog post The Science of Deep Touch Pressure and Kocoono Blanket Benefits.