Business continuity is the ability of an organization to keep functioning during and after a significant disruptive event. After all, the show must go on.
There are many reasons why business continuity is so important, but here are the three main ones:
To protect your revenue stream: If your business cannot function, you will quickly lose customers and revenue.
To maintain customer confidence: Customers need to know that their information is safe and that they can continue to do business with you.
To avoid legal implications: If you cannot meet your contractual obligations, you could be sued.
Here are some of the benefits that businesses experience when they have a business continuity plan:
Reduced downtime in the event of an interruption
Improved customer satisfaction due to reduced disruptions
Increased employee productivity due to reduced disruptions
Reduced financial losses due to interruptions