Generally speaking, e-commerce sites focus on website security and complying with the Payment Card Industry Data Security Standard (PCI DSS) versus directly protecting against identity theft. If you see 'https' and, in certain web browsers, a green padlock icon in the URL, it indicates that a site is encrypted and safe to send PII. Payment card industry regulations are designed to continually improve account security with standards and rules that companies accepting credit card information must adhere to.2 However, it's important to keep in mind that even secure sites can experience data breaches that can lead to identity theft. 2PCI Compliance Guide.org, PCI FAQs, https://www.pcicomplianceguide.org/pci-faqs-2/#1.