Like a traditional auction, a trademark auction gives buyers a chance to bid on a registered trademark for sale. In-person auctions are efficient ways to put your trademark in front of a wide variety of buyers. And online trademark auctions will put your trademark in front of a wide variety of potential buyers from all around the world.For example, information from your customers as to what your name or logo means to them or a strategic vision of how that trademark can grow with your business are essential pieces of information to show buyers that your trademark has value.