A good data analytics consulting firm offers expert advice and assistance in gathering accurate data and turning it into a form you can understand and use. It should also provide the necessary assistance in implementing digital tools and software to collect and communicate data efficiently. With this in place, your company can improve customer experience and retention. A quality data analytics firm will also help craft individualized marketing strategies that will work best for you, all based on solid, reliable data. Most importantly, there needs to be clear communication at every step of the way so that your input is included and your concerns are addressed quickly.