If your brand name is also a money keyword, you should classify it as a brand.
For example, if your domain is nikon.com, you would classify the keyword "nikon" as a brand.
However, if a competitor ranks for the keyword "nikon", it would be classified as a money keyword for them. In the case of a domain such as cheap-flights-london-new-york.com, the keyword phrase "cheap flights london new york" should be classified as a money keyphrase. It is important to carefully consider the classification of keywords, especially if they are also brand names.
Be aware of generic terms in your brand name like "Pumpkin". A pumpkin is a fruit, and not a brand name. Possibly only the complete spelling of your brand with the domain extensions can be seen as brand name.