Examples of a conversion action:  1. Patient calling you from the phone number listed on the website 2. Patient requesting an appointment from the website 3. Patient registering for the patient-portal account 4. Patient starting a ChatBot session from the website site  5. Patient sending a Text/SMS from the website texting app for a 2-Way texting session 6. Patient clicking on “Directions” app (for an urgent care or a walk in clinic) 7. Patient filling out patient registration form on the website 8. Patient taking an “assessment” from the online assessment app 9. Medspa client taking a “quiz” from the online quiz app 10. Patient fills out “contact us” form and sends to the practice. Conversion techniques are complex, and should be based on A/B testing algorithms. Learn more about conversion strategies for dental and medical websites here.