The four types of company orientation are production orientation, product orientation, marketing orientation and sales orientation. Production-oriented companies focus on producing the most cost-effective products that can satisfy customer needs. An example would be fast food restaurants. Product-oriented companies focus on creating high-quality products that are tailored to customers' needs. Examples include Apple, Microsoft, and Amazon. Marketing-oriented companies focus on understanding customers and adapting their products accordingly. The SaaS industry is a great example of this. Sales-oriented companies focus on aggressive sales techniques to increase their market share. Sales orientation examples include insurance companies, telecoms, and retail.