Correct application (be patient and prefer to start with less foam, the process can be repeated if you notice that the cleaning was not 100% successful):
1. Lightly lather up the leather balm with a clean sponge (beat like soap to create foam)
2. Pick up only the foam with a clean (or well wrung out) sponge
3. Apply firmly with circular movements
4. Clean the sponge and apply new foam
5. Repeat until you feel that the leather is sufficiently clean
6. Allow to dry thoroughly (a few hours should be sufficient) - the leather must be really dry afterwards, and you will feel it
7. Repeat the cleaning process if necessary, if the sticky effect persists
8. Grease lightly with Maroquin leather vaseline