Terracotta is often associated with its material counterpart, resembling decorative arts and crafts and its practical use as earthenware, water pipes, and roofing. This, combined with its earthy roots, makes the color a symbol of humility, evoking a sense of stability, security, and peace. The orange undertones afford it an energizing quality that produces positive emotions. This is balanced with brown, a symbol of strength, stability, reliability, integrity, and familiarity, qualities retained by the warm, earthy shade. Terracotta has a distinct grounding, reassuring, and comforting influence, affording it its unwavering popularity.