To improve cold calling, salespeople can use several strategies, such as:
Researching the company and the person they will be speaking with before making the call,
Practicing their pitch and objection handling in advance,
Focusing on building rapport with the person on the other end of the line,
Personalizing the pitch and tailoring it to the specific needs of the person they are speaking with,
Staying positive and persistent, even in the face of rejection.