More and more people are setting up their own businesses, and clients are increasingly becoming more supportive of a flexible and versatile working style. These shifts in attitude are providing more business and therefore more income for VAs, as people realise the benefits of outsourcing business support, social media, administrative and secretarial tasks in order that they can focus on their business and profit generation. Generally industry is working smarter and business owners realise that employing staff versus using freelancers is a more cost-efficient way of running their business. It means they do not have to be restricted to using someone locally, they can tap into the resources of someone who is a greater fit for their business from anywhere in the world!