SEO is essential to a business’s marketing and sales strategy. The advent and quick expansion of the Internet, as well as the demise of many traditional (offline) ways of reaching consumers and prospects, such as the Yellow Pages, has raised the necessity of having an online presence. Without SEO, your website is the equivalent of a back-alley shop that no one knows about. A website is likened to a vehicle, and SEO is the petrol and oil that gets you where you need to go.