Prime Day was originally designed as a thank you to Amazon Prime customers in celebration of its 20th anniversary. The one thing that hasn’t changed is the need to have an Amazon Prime account to take advantage of the amazing deals. However, those without a Prime account can sign up for a 30-day free trial prior to Prime Day, take advantage of the sales, and cancel before the trial period has ended. Surely, Amazon is aware of the loophole but when you’re attracting so many new customers, it’s unlikely they are hurting too badly for it.