Actionable insights are made by analyzing raw data and prescribing actionable points for the report recipient to follow. Actionable insights are more specific than the initial data, as they’ve been processed either by a person or an analytics tool. To turn data into actionable insights, you must dive deeper than the facts to not only provide context to data — such as the why and how — but to devise a course of action or inform a decision. Actionable insights cannot be made without: Clean, complete and accurate data. Context that allows recipients to better understand the data, such as why it’s important and why it’s occurring. A specific, logical follow-up action that a business can use to improve its operations in some way.