Caire is specifically and purposefully designed for mature grown up women. Historically, the knowledge simply didn’t exist to directly tackle the effects that hormone changes have on skin and typically focus on surface glow and almost never on returning the skin to better health as a woman ages. Most anti aging skincare is designed to help skin damaged by photo-aging, aka UV. But that’s just part of the story!   Hormone loss is a different cause of aging. It causes your body to produce less collagen, elastin, hyaluronic acid (HA) and dermal fat. This creates a fundamental weakening of skin structure which in plain english means: sagging skin, undereye bags, eyelid droop, cheek volume loss, furrows and wrinkles.  While we’re not the Fountain of Youth (hint; there’s no such thing), our formulations can actually make a real difference in the health of the skin. Which means the skin above looks firmer, smoother, liftier! Plus you will definitely see and feel a difference as evidenced by our clinical results, but also once you start receiving those "you look younger" compliments. Our key ingredients are tested on women’s skin that has aging and other skincare inflammatory effects.  These women were between 41 and 60 and we tested to gain true insights on effectiveness.   Our purpose is to use NEW SCIENCE and PhD developed mature skin care formulations to fight hormone decline in the skin. As we like to say from time to time, hormones be damned!