An example of a digital marketing strategy is a fashion brand that markets its company and products with:
Search engine optimization by publishing outfit-building tutorials targeting keywords like “capsule wardrobe guide” and “summer outfit ideas”
Partnerships with affiliates and influencers, whose content the brand then reshares on its social profiles
Email marketing that rewards first-time visitors with a discount, and existing customers with unique offers on their wishlist products
Paid ads that target previous website visitors and show them the products they viewed, but haven’t purchased
This strategy covers all parts of the customer journey, from people who have never heard of the brand through to loyal customers.