The primary difference between sales enablement platforms and sales engagement platforms is how they support a sales team.      With the help of artificial intelligence, some sales enablement platforms offer recommendations for what to send a prospect or customer. These capabilities help sellers by keeping sales and marketing content organized. They occasionally have resources to help vendors in quickly creating or customizing material.      On the other hand, Sales engagement platforms put a greater emphasis on using defined (and occasionally automated) cadences to carry out the strategy throughout the sales cycle.       Your sales team can communicate with prospects and customers more successfully by using both sales enablement and sales engagement technologies, which will help them close more deals.