A SWOT analysis of Amazon would evaluate the Strengths, Weaknesses, Opportunities, and Threats of the company. Strengths of Amazon include its size and scale, its diversified e-commerce and technology platform, its pioneering use of cloud computing, its extensive logistics capabilities, and its customer loyalty. Weaknesses include its reliance on third-party vendors, its limited brick-and-mortar presence, and the potential for antitrust action. Opportunities include global expansion, product diversification, and increasing demand for digital services. Threats include competition from other e-commerce sites, the potential for government regulation, and rapid changes in consumer preferences.