In order to make the most relevant product recommendations, Segmentify needs product information. These pieces of information are collected from two different sources. First resource is the web or mobile site where product information is collected together with the product view events through the integrations. The second resource is the XML required from customers from which product catalogues are regularly updated to provide real-time recommendations.nUpdated information is highly important, especially for product stocks, prices and product badges. Those updates which are not available on website can be shared through XML files and will be most efficient for campaign creations.