The marketing landscape refers to the current state of the market for a company's products or services. It includes all of the competitors in the market, as well as the potential customers. The landscape can be divided into three main parts:
1. The customer base - This is made up of all of the potential customers for a company's products or services. It includes information on who they are, what needs they have and how to reach them.
2. The competition - This part of the landscape includes all of the other companies that offer products or services similar to those of the company in question. It provides information on their strengths and weaknesses, as well as how they compare to one another.
3. The market environment - This is everything else that could impact the sale of a company's products or services, such as economic conditions, social trends and technological advancements.