Google made page speed more relevant with the recent Web Vitals update, which helps brands better quantify their site’s speeds and other relevant metrics. With these Google tools, it’s crucial to ensure you’re not missing the mark. If the competition is already using Core Web Vitals to improve their own site speed, you’re already at a disadvantage. Moreover, a Google spokesperson has confirmed that sometime in 2021, Core Web Vitals metrics will be prime ranking factors for position in search engines. Now is the time to start optimizing!