The 404 error page is a webpage that website visitors see when they try to view an unreachable page. You can't deactivate the 404 error page.The 404 error page will be displayed in the following situations:Visitors or members enter an invalid path under your website's web address, e.g.:https://myshop.coachannel.com/invalidpathMembers are trying to access a course that isn't published.The website isn't active.A landing page is published as a draft.Design your 404 error page in such a way that visitors can move on from there and not get stuck in a dead end. As a best case scenario, this will allow you to generate customers even with a 404 error page.