Generally, marketing experts recommend that a whitepaper shouldn’t be any fewer than three pages, and the ideal length is approximately six pages. However, the length of your whitepaper depends on the topic you cover and your intended audience. Certain topics inherently require more information to cover thoroughly, and because the information must be supported by research, a larger amount of data will necessarily result in a longer whitepaper. A whitepaper targeted toward engineers can be a few pages longer than one meant for an executive because people with more technical knowledge will be more interested in specific details, compared to the decision makers who are focused on evaluating investment opportunity by calculating risk vs. reward.