The following the five important social media marketing metrics you should use:
1. Post reach and total impression: Post reach indicates the number of users who seen the content post and impression refers to the number of times the content post was displayed to the target audience
2. Engagement count: Users engaged with your content in form of shares, like, comment, etc.
3. Brand mentions: How many times has your brand have been mentioned in social media posts.
4. Reply time and messaging: Your average response time to messages, comments, and queries posted on social media posts
5. Conversion percentage: Percentage of leads getting converted