In the early days of Amazon, Jeff Bezos had to take his own personal savings that he put on a credit card and used it multiple times in order to convince investors that Amazon was going someplace. By taking out a line of credit from diverse financial institutions, Bezos was able to personally invest millions of dollars into the fledgling company- an investment that would end up paying off handsomely. What distinguished this decision is not just his faith in the business (stemming from practically no supply chain knowledge about what would be viable products) but also his willingness to risk everything for something he saw as feasible yet difficult at the time.