There are many great books for those just starting out in data analytics. The following three books, in particular, offer accessible introductions to key aspects of field:
Data Analytics Made Accessible by Dr. Anil Maheshwari
Numsense! Data Science for the Layman: No Math Added by Annalyn Ng and Kenneth Soo
Python for Everybody: Exploring Data in Python 3 by Dr. Charles Russell Severance
To supplement their reading, beginners may also consider taking the online Python for Everybody Specialization offered by the University of Michigan and taught by Dr. Severance himself.