It entirely depends on the size, length, and the way you wish to fit your Pandora bracelet on your wrist. Approximately 17 to 22 charms can fit on your bracelet. These include the clips and spacers you choose. If you decide to add a safety chain along with the clips and spacers, then it will block the space for two charms. We recommend you ask a store specialist first before you shop online to be sure about your purchase. As for the brands, amongst the ones you can consider include Pandora, Soufeel, Messika, Swarovski, and Tiffany & Co, to name a few.