The reason why ribs- particularly beef ribs- are so popular is that they have a robust flavor. The flavor comes partially from fat, but it’s much more than that. The main reason why ribs are succulent is that the tissue surrounding the fat is tender, and, when prepared correctly, has a faintly sweet taste. You can make your ribs taste better by applying a dry rub before you cook them. That dry rub needs to include a little salt to bring out the flavor of the fat- but it may also include different spices, such as garlic, paprika, pepper, cayenne, or even something a bit sweet, like brown sugar. Slow cook your ribs for optimal tenderness.