Two years on, society's relationship with data has permanently changed.
Cambridge Analytica has shut down, and 'personal data' isn’t such a strange term to hear in everyday conversation. We’ve become accustomed to requests about our data when we visit websites, and being asked to click 'accept', or 'adjust' or 'deny' on pop-up privacy settings.
In an age of micro-targeting and widespread political misinformation, we need to understand how our data is being used before we click 'accept', know where it is being stored, and how to get it back.