To choose the best digital video format for your needs, first you must understand the difference between them. Let’s briefly review and understand the common formats in the market and their features. MP4 is one of the earliest digital video file formats, which can be supported by most digital platforms and devices. MOV is a popular video file format designed by Apple and was designed to support the QuickTime player. The WMV video format was designed by Microsoft and is widely used in Windows media players.