Understanding your target market and audience is essential for influencer marketing success. Conduct market research to identify industries with high potential for influencer marketing. Analyze competitors to find gaps in the market and opportunities for differentiation. Narrowing down to a specific niche allows you to become an industry expert, appealing to both clients and influencers. By tailoring your strategies to a particular audience segment, you can achieve better results and attract clients who resonate with your agency’s expertise.