Due to an episode of the UK TV series QI, it raised awareness that avocado's may not be an option for strict vegans. This is because Bee's are needed to cultivate avacados along with the long distances on trucks that avocados spend on the road. The Vegan Society have argued the point and claim that avocado's are still in fact suitable for Vegan's, this is because Vehan and Veganism is a way of living which seeks to exclude cruelty to animals for food, clothing and any other purpose. Bee's naturally pollinate the avocados and not forced to undertake this process.