Provide a search feature on the website to help visitors find what they’re seeking. This assumes that good keywords have been used throughout the site, plus synonyms. Keyword research is valuable here, not only for SEO, but also for solid informational content. If there isn’t a blog on the website, give some thought to how it could help. For one thing, a blog is the perfect platform to introduce new products or services. It’s also a good vehicle for explaining how the company interacts with, and relates to, what’s going on in the world. And a blog is a great source of material to repurpose into videos, email newsletters and even ad campaigns.