Since the early days of property portal advertising, clients sometimes found the same property published at different prices. This issue has however increased a lot over the recent years. While at the beginning if the same property was found at a lower price, it was most probably due to the fact that on one advertisement the property price was updated and on the other wasn’t, normally with a small price difference. These days, however, it has become very common to find properties advertised at different prices.
The reason for this phenomenon is due to the lack of regulation on fake advertising over the internet from property portals when it comes to real estate advertising (although property portals recommend to report this practice) and the how unscrupulous a minority of estate agents are.
Agents with short vision and no values will place adds at a lower with sole purpose to receive enquiries for that particular property, as anyone would contact the estate agent who has the advertisement with the lowest price first.
Although this issue happens with both resale properties and off-plan properties, the way certain estate agents manage to get away with this dishonest practice is to inform the client that the property has been reserved or sold and offer something else, with the sole purpose of making contact with a client and send them other options, until the client books an appointment with them. Pro Tip:  Avoid dealing with any real estate company that offers properties advertised at lower price or in the wrong location. If you find a large price different between one advert and the other, ask the agents to send you an updated price list, this way you will see which agent you can trust and which one you cannot. Never sign any reservation document or make any reservation payment without confirming that the property details are correct and always request a video tour of the property first.