Thousands of factors can change your Amazon conversion rate. Most split testing tools like PickFu look at factors within a seller’s control, including the main image, product title, and product description. However, externalities can also affect your conversion rate, including market competition, price, seller reputation, political climate, external marketing, seasonality, and promotional periods. Each factor in its own way can change the mindset of an online shopper, thereby increasing or decreasing your conversion rate.