Strong communication skills, problem-solving and a customer-oriented mindset are common strengths in sales and retail. Market research abilities, lead generation, sales proposals and customer service may also be strengths. Common weaknesses may include difficulty dealing with tough customers, poor time management skills and a lack of product expertise. Sales presentations, upselling and closing deals may also be challenging. Of course, there are many more areas your team may excel or fall short in. A SWOT analysis can help you identify these areas and make the most of them, or take steps to improve.