eCommerce platforms provide the foundation for online stores, including features that help businesses sell products and manage customers. Key capabilities include:
An online storefront where customers can browse products, view details, and make purchases. Product catalogs to organize all items with information like descriptions, photos, and inventory levels. Shopping carts that let customers select multiple items and checkout in a single transaction. Order management to process customer orders, track fulfillment status, and handle returns. Payment processing by integrating with payment gateways to securely accept credit and debit cards. Customer account management for storing customer data, order histories, and address books. Marketing tools like email campaigns, loyalty programs, and abandoned cart reminders to promote the online store. Analytics and reports to track important metrics such as sales, traffic sources, best selling products, and customer demographics.