Software companies have many alternatives for making money, some of which are as follows: Product Sales The main way software companies make money is by selling the software and applications they develop. For this, these companies have a certain path to follow and they can make good sales as long as the right steps are taken on this path. For this, they must first create a product that will benefit people. Then they need to start the sales process by putting the product in the right marketplace and on their website. Retention of Existing Customers One of the primary goals of a software company is to provide the best service to meet customer expectations. This is achieved by delivering the work they receive on time and with the highest quality version. In this way, the company's customer impression is at a good level and customers continue to trust these companies in the following processes. Customers who are satisfied with the service they purchased are willing to pay the fee requested by the software company for their next project. For this reason, it is critical to provide the right service and protect the reputation of the company, not to lose existing customers, and to expand the customer network day by day. In addition, if subscriber-based software is preferred rather than one-time software sales, existing customers will also be retained. Ads We know that some of the biggest software companies such as Google and Facebook use ads as their primary source of income. But for customers, one of the most frustrating features a software or app can have is the advertisements it is exposed to. Therefore, software companies must establish a very good balance between the revenues they receive from advertisements and customer satisfaction. Many software companies, which do not want to risk losing customers by placing advertisements on the product they produce, prefer to stay away from this business model. Here are the revenues of the biggest software companies from advertisements in recent years: GOOGLE (2021) - $31.88 billion AMAZON (2021) - $31.16 billion MICROSOFT (2021) - $8.53 billion YOUTUBE (2021) - $6.01 billion WITTER (2020) - $2.99 ​​billion ADOBE (2020) - $887 million