To perform his activities to the best of his ability, the E-Merchandiser must rely on various advanced digital tools daily. These include e-commerce management platforms such as Magento and Shopify, which are essential for uploading products to the catalogue and organising them functionally. These platforms, together with specific analytics tools such as Google Analytics, also make it possible to monitor website traffic and conversion data to understand user behaviour.
Also essential are search engine optimisation tools such as SEMrush and Ahrefs, which help find the right keywords to describe and categorise products and improve their search engine rankings. Online marketing campaign management platforms, such as Facebook Ads and Google Ads, allow the E-Merchandiser to create, deploy and refine the advertising initiatives undertaken, while customer relationship management tools, such as Hubspot, allow them to track customer interactions and relationships.