Generally, people working in sales do not have a very clear reputation concerning honesty; it is said that you often have to lie to make sales. But that is not an accurate idea about sales jobs that many of us have. Honesty is always the best policy when it comes to sales and can also be a more profitable approach in many cases. Actually, you do not need to be dishonest to sell a product or service. You need to be tactful and build honest and lasting customer relationships to make a difference.