Bing ads are part of Microsoft’s advertising platform and are hosted on the Bing search engine. Bing was first launched in 2009, and ten years later, it was integrated into a wider-reaching Microsoft Advertising platform. Now, you can advertise across the full suite of Microsoft products and platforms, including Outlook and LinkedIn. For each platform you’re operating on, you’ll get unique demographics to pull from. For example, on LinkedIn, you’ll get to pick and choose what kind of job title you want to advertise to, different industries and even specific companies.  Microsoft Ads Management allow you to create remarkably specific and targeted ads. You can refine your ads not only by specific demographics but also by the time of day, on which kind of device, and in which cities or countries. You’ll also have multiple options when it comes to deciding whether you want your campaign to focus on impressions or clicks.  After your campaigns have run, you’ll get comprehensive metrics of how they did. From impressions and clicks to conversions and return on investment, you’ll be able to see what worked and how to adjust it in future.