Adding search engine optimization (SEO) to your current marketing strategy can help reduce your CPL in the following ways: Brand awareness: Organic search can help improve brand awareness and visibility. A website consistently appearing at the top of search results for relevant keywords can increase brand recognition and trust. This awareness can generate more leads through word-of-mouth referrals and organic social media sharing, reducing CPL.Targeted traffic: By focusing on specific keywords and phrases relevant to your target audience, you can attract more qualified leads to your website, increasing the likelihood of conversions and ultimately lowering your CPL. Trust and credibility: Websites with high organic search rankings are perceived as more trustworthy and credible by users. This good standing can increase the likelihood of visitors providing their contact information or filling out a form, resulting in a lower CPL.