The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI). According to research, approximately 61 per cent of email subscribers would like to receive promotional marketing emails every week and about 83 per cent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 per cent ROI or $38 for every dollar invested in an email marketing campaign.