A) Long lead timeThe performance measure of a long lead time is not true of a world class firm. A company that needs a large-lead time indicates the inability to create quality products quickly and, therefore, this could be an indicator that the firm is not operating at the caliber of a world class firm.Firms that are able to place orders quickly and reliably deliver products on time are meeting metrics that are important indicators of effective performance with regard to supply-chain management and customer relations.