Many marketers use brand story and brand storytelling interchangeably- but they are very different. A brand story is the culmination of a branding exercise- it is a snapshot of the core of your brand. It defines your audience, mission, vision, values, and personality. It is a document that seeks to inspire and acts as your brand’s guiding light. Brand storytelling is an approach to communication. You can define it as a way of marketing your brand in a conversational and personal way; so that your marketing communication feels like a story.