LinkedIn doesn’t provide a single, universal match rate for Matched Audiences, as it depends heavily on the quality and format of your data. Factors affecting match rate are data quality, data source (website visitors with the LinkedIn Insight Tag tend to have higher match rates than email lists), and data format.
Understanding match rate results:
<5% match: Indicates less than 300 members matched successfully, suggesting data quality issues or a very specific audience.
Variable match rate: Ranges can vary depending on factors mentioned above. Aim for higher rates (closer to 100%) for better campaign effectiveness.