The Leaping Bunny certification means that our products are free of animal testing. Becoming certified means that Stila’s entire supply chain, from ingredients to formulations to finished products are free of animal testing. The Leaping Bunny Program is the gold standard in cruelty-free certification. Leaping Bunny’s standard is similar to that of PETA’s, in that requires Stila and Stila’s ingredient suppliers to pledge that animal testing is not a part of any stages of the product development and the result is a product guaranteed to be 100 percent free of new animal testing.  As a Leaping Bunny certified company, we must be open to independent audits, and our commitment is renewed on an annual basis. Unlike PETA, the focus strictly on whether or not the product is tested on animals. Stila is not a vegan brand, although some select few products are. Here's a link to our Vegan Collection. Leaping Bunny difference is - The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies based in the US or Canada make to clear animal testing from all stages of product development. A company's ingredient suppliers and/or manufacturers must make the same pledge. The result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.