The key to a successful trade show appearance is to stand out from the crowd. In addition to a good concept and an appealing design, you also stand out from the crowd with the right trade fair personnel. In any case, the staff should present the products or services in the best light.
In addition, you can create experiences, such as raffles, for your visitors at your booth. In general, it is crucial to present the company's unique selling proposition in a clear and directly understandable way.