We may provide non-personally identifiable information to certain third parties who provide services for Westgate for their use on an aggregated basis for the purpose of performing their contractual obligations to us. Westgate and these third parties may collect usage information when you visit and use our Websites and mobile apps. This may include browser type and/or settings, operating system, page(s) served, the time, request source, preceding page view, and similar data. We may analyze this information and use it to help us determine how our Websites and mobile apps are used, such as how visitors arrive at the Websites and mobile apps, what content is popular or most relevant and what type of visitors are interested in certain content or ads. We use non-personal information in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and improve our services. We may use such data by itself in anonymized form or aggregate it with information obtained from others. We may share such data with our affiliated companies and third parties to achieve these objectives and others, but the aggregate or anonymized data does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may use it in turn to serve ads tailored to your interests), but this will not personally identify you. If we subsequently associate your usage data or re-identify anonymized data with Personal Information you provide in a way that allows us to identify you as an individual or for California residents, as part of a household, we will treat the combined data as Personal Information.