According to the average RFP win rate, the chance of winning an RFP is 44%. To increase those odds, you can follow the habits of top-performing teams—who win more than half the time.
 Assign dedicated ownership of RFPs: Someone who will manage a collaborative RFP team, coordinate the production of a winning proposal, and prevent scope creep.
 Revisit your go/no-go criteria: Make sure all stakeholders are on the same page about what qualifies as an excellent bidding opportunity. Then, bake it into your intake process.
 Recruit diverse expertise: It takes a village to write a winning RFP. The more people that participate in the RFP response, the more access you have to company-wide intelligence.
 Balance proposal quality with quality: Before you start submitting more RFPs, learn how to craft high-quality responses that demonstrate value and align with the client’s needs.
 Track a broad range of RFP metrics: Figure out what’s working and what’s not in your response process by conducting a thorough win/loss analysis. Then, adjust accordingly.
While there is no guaranteed formula for winning an RFP, a well-prepared, tailored, and compliant proposal will improve your chances of success. Top-performing teams know this well.