A trademark owner can acquire significant rights in their trademark in a market simply by adopting and using the mark in the marketplace. Registration does present significant benefits in terms of public notice and the enforceability of a trademark in Canada and many countries. If you are planning on using your trademark on a nonregistered basis, some basic record capture to be able to prove use of the trademark at some point in the future as required is helpful. We can assist you in the development of these practices and a trademark inventory should you wish to do so.