For wholesale men’s apparel, we recommend looking for a margin of 40-55%. If items are very trend led, or clearly tied to a particular season, then you should be looking to the higher end of this range. For year-round staples, closer to 40% could work fine. The type of retail business you have also affects the margin you need to look for in your products; ecommerce businesses tend to have lower running costs, so don’t need to look for such a high margin in the products they sell.