Magento has a wide variety of SEO features to boost your performance, such as: SEO-friendly URLs for categories and products n Meta tags for the homepage, catalog, and product pages n Image optimization n Robots.txt and meta robots n HTML and XML sitemaps n Rich snippets n Canonical tags n Google Analytics and Google Adwords integrations You can take advantage of these default Magento SEO features to help your website reach the top of search results.