The 5 key KPIs often monitored in social media are:
Engagement Rate: Measures how actively your audience is involved with your content.
Reach: The number of unique users who see your content.
Follower Growth: Tracks how your follower base increases over time.
Click-Through Rate (CTR): The percentage of people who click on a link in your post.
Conversion Rate: The percentage of users who take a desired action after clicking on a link in your post.