If you are on a tight budget- you should look for free tools and resources for your business. Check for free web-hosting domains to host your website Join affiliate marketing networks Look for community-based traders/business owners groups that you can join Promote your business on social media Instead of stocking up on inventory beforehand: supply on demand to minimize losses Do your keyword research and use analytical tools that are available for free to ensure your digital efforts are working The idea is to hustle and ensure that you are getting a good ROI. You should constantly monitor what you are doing and tweak your methods to ensure your hard work is paying off. Be flexible and be ready to make changes; look into customer behavior and feedback to know what you need to do.