How Adidas Partnership Did EverythingIn 2015, Kanye linked up with Adidas, and there was the perfect storm. They released the Yeezy brand with the Yeezy Boost 750 Light Brown and the Yeezy Boost 350 Turtle Dove. Just like that, sneakers took over. The shoes were meshed in style from the brilliant mind of Kanye with Adidas' Boost technology for unparalleled comfort and great looks.