The duration of an A/B test can vary depending on several factors, such as your website traffic, the level of statistical accuracy you are looking for, and the complexity of the test.
In general, an A/B test is a continuous process and we run it for a minimum of one full business cycle, based on your business model. For example, if your website is experiencing significant traffic fluctuations over the course of a week, we may run the test for two weeks or longer to ensure capturing a considerable sample of your website traffic.
Ultimately, it's important to consider each of these factors when you wonder how long to run an A/B test. It's also important to monitor the results of the test throughout its duration and make adjustments as needed to ensure that you're achieving your desired outcomes.