Plonk is a derogatory term for a cheap wine that is low quality. It is thought that Australians invented the term after the word “blanc,” meaning white in French. Plonk Wine Club aims to redefine the word and give it a positive spin with its high-quality offerings.
By working with small-batch independent winemakers and focusing on sustainable winemaking, Plonk aims to offer top-tier wines to customers each month. By reimaging the word “plonk,” this wine club is aiming to connect customers and smaller wine producers.