Its a common misconception that a website can simply be "SEO'd" as a once off service. SEO or search engine optimization is a term used to define improving one's website standing in the search engine results page or SERPS. This is usually done as an ongoing marketing service that requires a variety of methods and strategies and is not possible to simple do when the website is built and magically the site has great rankings. We do build our websites according to best practice so that they have the best chance of succeeding in the SERPS assuming the proper marketing process is put into place but that process needs to be carried out which is beyond the scope of the web design process. For clients interested in ongoing SEO we do offer SEO as an ongoing service for our clients.