A strong digital footprint is essential to a business's success in today's world. Therefore, a business should integrate a solid digital strategy into its marketing plan. If a digital marketing strategy isn't in place, new client acquisitions, brand visibility, and revenue-generating opportunities will likely be damaged. Digital campaigns should include mobile considerations, organic search, social media marketing, content marketing, and lead nurturing. Together, these elements make up a cohesive digital marketing strategy. Your definition of these elements has a direct effect on the success of your campaign.