Know your preferences: Consider the fragrance families or types you usually enjoy, such as floral, woody, citrus, or oriental scents. This will help narrow down your options. Read product descriptions: Pay attention to the perfume's notes, which are the individual ingredients that create the fragrance. Look for notes that appeal to you or evoke certain emotions or memories. Consider the occasion and season: Think about where and when you intend to wear the perfume. Lighter, fresher scents are ideal for daytime or warmer seasons, while richer, deeper scents suit evenings or cooler months.