Customer Management reaps significant benefits from Computer Assisted Telephone Interviewing (CATI). It is used for extensive customer surveys and profile creations to understand the voice of the customer as a part of customer management. A human interviewer uses computer keyboard and mouse to record the survey responses elicited during a telephone interview. The data gets directly incorporated in the survey database, which is integrated with live dashboards for querying and researching. Now-a-days CATI platforms are combined with online survey methodologies to improve response from the target audience.