You’ll probably already know how much planning and analysis are involved in PPC ad management. It might be switching up your bids, adjusting under-performing keywords, fixing your quality score, or compiling reports on performance.
The PPC management software options on this list tackle a fairly comprehensive spread of issues that you might run into, with some of them being quite broad in their coverage.
• Optimisation suggestions
• In-depth data insights and analysis
• Quality score tracking
• SEO and SERP rank tracking
• Workflow management
• Competitor analysis
• Click tracking and ad fraud prevention