A content strategy focuses on the planning, development and delivery of content. It can include anything from web pages to social media posts and even email marketing.
Just like these other types of content, strategies for SEO start with audience research. By defining your target customers and what they want, you can figure out the questions they may have that you can answer in your content. Then you can uncover the search terms that revolve around the topics your audience cares about.
Finally, a content plan is produced that determines which content can be optimised, what content needs to be produced and when, and how you might take things a step further with link building and social shares.