Remember, pay-per-click advertising means you pay for every click, i.e., it is easy to exhaust your budget on a poorly managed PPC campaign. Let’s look at some common mistakes in PPC marketing:
#1. Targeting broad range keywords without the proper usage of modifiers, #2. Ignoring the significance of negative keywords, #3. Writing ad copies that aren’t in sync with the landing pages, #4. Bidding more than what seems cost-effective, and #5. Not giving adequate attention to the landing page.
Pay Per Click advertising & management is a detailed process that requires a lot of research and analysis. It’s imperative that you choose a PPC company that offers professional pay-per-click advertising services and will get you the maximum Return On Investment (ROI).