Let’s start with a simple scenario. Your business is based in the US and you want to sell your existing products in the UK, France and Germany. The quickest solution (and in most cases the best) is to translate your existing website into French and German. This does not mean creating a different website for each country. Most popular website platforms are designed to allow you to create duplicate pages for each of your target languages. After completing the import of the translations, you will have one website which allows the user to select English, French or German. This is much usually better than having individual websites which you need to maintain.