Below, you can see an example of keyword stuffing. The keyword, in this case, is “yellow rubber ducky.”
“Get a yellow rubber ducky for your children. A yellow rubber ducky is a charming toy, so buy a yellow rubber ducky today. With a yellow rubber ducky , you can have tons of yellow rubber ducky fun. It’s easy to make bath time great with a yellow rubber ducky , and a yellow rubber ducky from our company guarantees yellow rubber ducky enjoyment.”
This paragraph has plenty of problems, such as:
Keyword density: The keyword “yellow rubber ducky” has been used eight times in a paragraph with 61 words. That’s unacceptably high, and it’ll earn a penalty from search engines.
Audience targeting: The paragraph isn’t written conversationally for people to read. It’s meant to trick Google’s search engine crawlers. Any visitor who comes upon this paragraph is going to be immediately turned off by it and leave the site.
Content purpose: There’s really no sense of organization or cohesion in the paragraph. It’s just a place to use the keyword “yellow rubber ducky.”
Writing your content with an audience-first perspective, as well as proofreading your content, can help you spot keyword stuffing.