Benefits for field marketers
Experiential marketing is a valuable strategy for field marketers because it enables direct consumer engagement in public spaces where field marketers operate. It also complements other field efforts like sampling and events by adding an interactive element.
Hands-on interactions allow field marketers to shape brand impressions in real time through consumers' experience. An experiential approach also utilizes field marketing strengths in rapid deployment and consumer engagement.
Benefits for revenue marketers
For revenue marketers, experiential marketing creates an interactive sales channel to actively pitch and close deals rather than passive advertising. Events and activations generate sales leads by capturing contact info. Product demos and trials fuel sales by allowing hands-on engagement before purchase.
The exciting experiential environment is more dynamic for sales than stale stores. And positive brand impressions developed through experiential participation encourage purchasing.