Reviews really do matter as most consumers check out your business online before making a purchase decision. It’s the new word of mouth! Most customers see what other like-minded customers say about your business.
Potential customers want to see a high number of reviews to gauge that the feedback is a good reflection of customer sentiment.
Potential customers also want to see recent reviews. If your last review was three years ago, customers are not going to hold that in high regard, compared to a continual flow of reviews over the past few months.
What is also critical is how you respond to reviews – now that really matters! Like any aspect of any professional business, you can benefit from guidance to improve your practices and responsiveness.
Review Management, Review Generation and Reputation Management Tools from Mobile High 5 can help drive more reviews over time and more 4 & 5 star reviews. Talk to us!