The journey to becoming a recognized Web3 thought leader doesn’t adhere to a set timeline. The process could span months or even years and largely hinges on the success and reach of your activities. A single viral article or tweet can sometimes dramatically expedite your growth. Generally, thought leadership should be viewed as a valuable addition to your existing marketing efforts, designed to enhance your company’s exposure in the crypto and Web3 space. Given the limitless potential for growth in your online presence and exposure, the duration of a thought leadership campaign is essentially open-ended and depends on your specific goals and perceptions of success. Many of the CEOs we’ve worked with have found value in maintaining a campaign for at least 12 months.