Laser etching of tags works by removing the anodized color of the tag to reveal the base metal. In our case, we use aluminum which is silver in color, of course. The benefit of this is that it is literally impossible to scratch off the text or graphics on your tag (because damage would only expose more aluminum which is the same color as you already see)...This mean there is no way to have a different color for the printing on your tag. To take a page from Henry Ford's book: you can have any color you want, as long as it's silver!