Selling high-ticket products with long purchase journeys is not as straightforward as selling low-ticket items, with established search volume, on an ecommerce site. This is because the focus will be on lead generation and the need to nurture your prospective customers over the long term by creating a sales funnel and serving them the right content to push them down this funnel.
The aim is to get leads requesting a demo, picking up the phone to talk to you or coming into your physical store to see your product in the flesh. Our SEO strategy therefore needs to reflect this, by creating content that serves both the top and bottom of the funnel and measuring the right results.