According to Google’s Helpful Content System, Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in page quality rankings. Although the full details of Google’s search ranking algorithm are a closely guarded secret, E-E-A-T principles are invaluable for creating outstanding content and providing users with original, helpful, and accurate information. Learn more about E-E-A-T’s impact on content marketing.