Make your document relevant to your writing aims, your audience's reading goals, and the unique institutional contexts in which it is created and read. A fact presented in a mathematical equation, for example, may not be useful in a report meant to a management audience.... The more clearly you can think through these issues, the better able you will be to write effectively. Keep technical terms and phrases simple and clear when they are used for the first time. This will help readers understand the meaning of the text quickly and easily. Use simple sentences. Complex sentences are often harder to read than their simpler counterparts. Use simple sentences to keep your readers interested and engaged. Avoid using complex sentences as this will make your writing sound formal and boring. Use active voice. Active voice is when verbs take their own subject. In other words, instead of saying "John gave Mary an apple," say "Mary gave an apple to John." It is considered good style to use active voice. This makes your writing clearer and easier to follow. Use specific details. Specific details help to bring context to your writing and make it more realistic. For example, if you are writing about the weather, include information such as temperature, precipitation, wind, clouds, etc. If there are events that you want readers to know about, such as holidays or conferences, mention them.