No. Your Image Content Items will be displayed with no charge to users providing they have not used their daily GRAB limit (10 GRABs per day FREE App). A Subscription guarantees that your Image Content Items will be displayed, it does not depend on the user's GRAB limit. With a subscription, you will also have the professional presence of a Custom Banner and Link on each Image Content Item GRAB. Each Subscription comes with Analytics to see your most popular Image Content Items.