This is one of the most frequently asked content marketing interview questions and answers for freshers. Here the interviewer wants to know whether you invest time in research or not. For content to be authentic the writer needs to do intense research which requires time. And your response lets the interviewer know that you dedicate time to your work. Credible content has information from certified resources like government websites, renowned magazines, and research papers. It is always better to add links to the sources to establish more credibility.