A MarTech Stack represents the combination of all IT solutions used for marketing purposes by a team or company. The chosen IT tools are optimally coordinated and complement one another in their functions.
Nowadays there are numerous technologies such as Crawler & Web Scrapper, Customer Relationship Systems or Analytic Tools. As per the MarTech Stack Landscape of April 2020, there are already more than 8,000 MarTech solutions on the market - and there are many more to come. Therefore, it is advisable for marketers to constantly keep an eye on their business objectives and to select used tools based on them.
As a MarTech agency based in Munich, we will support you in implementing your customized MarTech Stack. We spot unnecessary programs and guarantee an absolute cost efficiency.