The cost of content marketing can vary greatly based on a number of factors, including the size of your plan, the sort of material you publish, and whether you manage it in-house or outsource it to agencies or freelancers.
Hiring and training a specialized team, content development tools, and distribution platforms may all incur costs with in-house content marketing. Professional outsourcing can range from project-based costs to monthly retainers.
There may also be expenses for content promotion, analytics tools, and paid advertising. To ensure an effective content marketing plan, budget for content production, distribution, and continual optimisation.