This question in the interview for a content marketer is asked so that the hiring manager can get an idea about how you systematically plan a marketing strategy and, and evaluate your management skills. For example, the answer to this question can be: “Yes, I do plan in advance and prepare an editorial calendar for the content marketing strategy for the following month. All smart editorial teams who want to get results always plan a content calendar. This saves from last-minute issues. It also saves a lot of time as everything is planned, and everyone knows what they have to do next. Planning content simplifies the workflow.  As a marketer, I do plan in advance, but I also stay updated with present trends. I  keep 4 to 5 days of the month unplanned to cover any latest industry trend, updates, or any topic that’s getting people's interest.”