Data modeling is the process of connecting multiple sources of data in the Power BI tool. To do this, you define a relationship between sources of data, which describes how those separate sources are connected. Then, within Power BI, you can analyze, organize, compare, and manipulate the data from those sources in one place. Within Power BI’s modeling view, users can organize how they’d like to view data, splitting data models and subsets into different diagrams, display folders, and more. This makes it easy to organize data by subject matter or business category. By using data modeling to create relationships, you can conduct advanced calculations between different data sets and build visualizations, charts, and reports that pull in data from multiple sources. This is extremely valuable for gaining cohesive business insights using data gathered from different channels.