The speedway’s biggest update was completed in 2016 and was aptly named “Daytona Rising.” The $400 million renovation included 101,000 brand new, more comfortable seats, over 60 brand new luxury suites, social areas for people to congregate in the concourse, double the number of restrooms and significantly more concession stands. They also added a high-end lounge, Rolex 24 Lounge, providing an upscale viewing experience for fans and corporate events. In addition to the upgrades to the venue itself, a brand-new entertainment plaza was built across the street, featuring shops, a movie theatre, restaurants and bars, and a bowling alley.
The speedway unveiled the impressive completed project in early 2016, much to the delight of the fans. Remaining unchanged was the Daytona International Speedway’s commitment to making the race viewing experience the best possible for all of its loyal fans, and with engines roaring, there is no better place to be.