Before making a purchasing choice, 81 percent of respondents conduct Internet research on a company or service. You have little hope of gaining a share of this market if you don't have a website. Even if you aren't online, your website can be accessible 24 hours a day, seven days a week. During and outside of business hours, a website serves as your "always-on" company advocate. Hence, having a good website, which is easy to navigate is one of the most important things for a business.