When registering an international trademark, you must ensure the marks being sought are not too similar to existing marks or trademarks registered in different countries. Additionally, the application process and cost of each registration are unique to each country and must be considered when registering internationally. It is also recommended that businesses establish a comprehensive strategy for protecting their IP at home and abroad—which may include filing for an International Trademark (Madrid Protocol) Registration. Furthermore, it is important to understand the local customs and laws that are associated with any given country as part of the trademark protection strategy. Lastly, since language barriers can sometimes be an issue when registering a trademark in other countries, it is beneficial to utilize local counsel experienced with international transactions of this type.