The consultative sales cycle depends on many factors, including product type, industry, and price point. It is often used for products with longer buying cycles, like SaaS. Each stage takes a week or several weeks to complete. Consultative stages include research, needs assessment, education, solution finding, and closing.
A crucial but overlooked aspect is the follow-up stage of consultative sales. Following up is part of the sales cycle regardless if the prospect converts at the end or not.