Most retail analytics software can assist you in finding customers’ insights and building the appropriate sales or product development strategy. However, there are some other criteria to include, which can be listed below:  Automated and personalized competitor analysis: This is crucial to retailers, as you might want to know why and how those competitors’ data and strategies can affect the sales of the related product.  The data should be as detailed as possible: Tracking and analyzing customer data is essential, as this could affect the product and sales strategy.  Forecasting trends: This function should be included in your chosen retail analytics software to assist you in every customer purchasing scenario, deciding the best sales and marketing steps.  Automated updates: This is the needed feature for pricing options, product updates, and real-time customer journey tracking.  Cross-selling recommendations: As the scale of your retail brand increase, so will your customer. Therefore, it’s highly recommended that new and potential customers be introduced to your product immediately and vice versa.