The simplest way of understanding the difference is, bookkeepers are objective, accountants are subjective. The role of a bookkeeper is to understand the all the company's finances to provide immediate, transparent, and accurate data. An accountant then serves as your guide based on the bookkeeping data. Accountants can create a financial roadmap to grow your business, evaluating what costs are ultimately "saving" funds given a long-enough timeline and what may be beneficial.