In a job title, a personal banker is typically an individual who works in the banking industry and provides financial services and advice to individual customers, also known as retail customers. The personal banker is responsible for building relationships with customers and offering customized financial solutions to meet their individual needs.
The specific job duties of a personal banker may vary depending on the bank or financial institution but typically include:
Managing customer accounts: Personal bankers are responsible for opening and closing accounts, maintaining account information, and ensuring that customer information is accurate and up-to-date.
Providing financial advice: Personal bankers help customers make informed decisions about their finances by offering advice on banking products, investment options, and other financial matters.
Offering banking products: Personal bankers offer a range of banking products, such as checking and savings accounts, credit cards, loans, and investment options.
Cross-selling: Personal bankers may recommend additional products or services to customers to help them achieve their financial goals.
Meeting sales targets: Personal bankers are typically expected to meet sales targets and generate revenue for the bank.
Resolving customer issues: Personal bankers may be responsible for resolving customer issues, such as disputes over fees or errors on account statements.
Overall, the job of a personal banker is to build relationships with customers, provide financial advice and solutions, and promote banking products and services to meet the needs of retail customers.