The first is to use a tracking system to identify the audience. Then, the business must know on which platform their audience will appear, both online and offline.
Next is to determine at which stage the prospect is likely to enter. These stages vary for each business and industry. Determine how customers can be attracted to the business
Identifying how to influence prospects to be interested is the next sales trick.
Finally, define consistently measured metrics
Know what to measure with a sales tracking system. For example, the amount of website traffic, the average time it takes a prospect to become a customer, and so on.