Finvasia is a financial service provider in India. Company offers (or have the plan to offer) a wide range of financial services to its customer.
The online stock trading is offered at free of cost to the customers. They don't charge any brokerage for trading on BSE, NSE, and MCX. The current business model seems unsustainable considering the high cost of customer acquisition, operations cost, cost of technology and employees.
As per the management, the company have plans to use this strategy to make as many customers as possible and later sell them other paid financial products like margin funding, loans, insurance, mutual funds, depository services, clearing services, asset management, investment banking and many more.