Your trademark helps your customers to recognise your products and services easily. It is as such one of your company’s most essential assets. If another company were to use your trademark, or in a worse case, register your trademark and demand that you stop using it, there might not be any recourse to regain control over the use of your trademark. Even if it were possible to regain control in certain cases, it would come at a higher cost.
Registering your trademark will give you exclusive rights to use the trademark for your products or services and ensure that you can retain control over its use. As such, the registration will provide your business with more certainty as you invest money in developing your brand and growing your customer reach. If you are looking for investors to invest in your company, this would definitely be a plus point in assessing your company.
By registering your trademark, you can also:
1. Use the  symbol next to your brand
2. Deter other brands and businesses from using it
3. Enable third party licensing and earn from them
4. Sell it in the future for a higher value