Land in its nature, is not as liquid an asset as is say stocks and bonds. One trades liquidity for the security and appreciation. That being said, if land is priced properly and marketed agressively the market will react positively. Exposing land to the market at the right price is both a skill and an art that uses historical data combined with knowledge of the current market as well as todays sophistocated marketing techniques. Offering land at a price significantly greater than what the present market recognizes as “market value” can hinder the sale of ones property not only today but in the future, alternatively, obviously setting a price too low leaves value on the table. Once again, an Accredited Land Consultand (ALC) can guide you through this process so as to acchieve maxium value. Gone are the days of pricing lands high with the intent of “we can always come down”. In most cases properties listed too high become “shelf worn”.