To construct an effective BFCM and holiday marketing campaign for e-commerce brands, the use of data-driven insights is essential. By analyzing customer behavior, preferences, and engagement patterns, you can craft personalized and targeted messages that will resonate with your audience. Pair this information with industry benchmarks to ensure your campaign aligns with best practices and consumer expectations. Your BFCM email and SMS content calendar should be a strategic tool that outlines what promotional content will be distributed and when. For instance, you could schedule a series of emails offering exclusive discounts, teaser SMS messages building anticipation, or informative content providing practical advice for holiday shopping. Remember, every brand has a unique audience with distinct preferences and needs. Your campaign should be tailored accordingly, offering experiences that resonate with your customer base.