Organic simply means good quality produce, that is free from synthetic fertilizers and pesticides.
The Fair Trade notion was introduced to make sure farmers are guaranteed a minimum price for their coffee, so as to uplift poverty. If you purchase through a fair trade body or company, the farmers will get paid accordingly. To run this smoothly, there are many fair trade governing bodies that monitor, promote fair trade and provide this certification to the products.
Farmers who produce exceptional, premium quality of coffee certainly deserve to be paid higher for their products and NOT through the means of Fair Trade module. It is better for such producers to directly deal with the importers/roasters- which is known as “Direct Trade”.
In short, Fair Trade module is designed to support families of farmers. And ‘Direct Trade’ module focuses on the quality of coffee cultivated.