The ongoing development of digital space foresees the inevitable transition of businesses from Web2 to Web3 platforms, which include metaverses. Statistics and recent research indicate that the global market for metaverses is set to reach $1,607.12 by 2030, highlighting the immense interest on the part of businesses towards digital environments, as well as the potential they bear as business scaling and audience bootstrapping platforms. Though most metaverses are still at the genesis stage, their scaling and user attraction abilities cannot be underestimated, considering the rapid influx of brands into the digital retail space.