Several factors can influence your organic search results, such as technical SEO, by having the correct site architecture and targeting the right keywords.  There are also many external factors, such as if you’re content is optimised (SEO copywriting) but also humanised in accordance with Google’s most recent E-E-A-T and Helpful Content algorithm updates — in short, content needs to be both optimised but also helpful, and demonstrate experience and expertise. On top of that, there are other factors at play, for example, your online business reputation — this means getting positive reviews on sites like Trustpilot, ProductReview.com.au, Google Reviews (formerly known as ‘Google My Business’), getting media exposure and also winning awards. If your online business needs a reliable and trustworthy digital marketing agency in Melbourne, then get in touch with our leading SEO team today or check out our SEO blog.