Since one of the main uses of App Clips is user acquisition for the full app, tracking and measuring the performance of the App Clip is crucial to success. In order to help app developers measure and attribute conversions, Singular is a leader in mobile attribution. With mobile attribution and the right user acquisition strategy, for example using App Clips to attract new users, this helps mobile developers scale their marketing efforts. In particular, Singular’s mobile attribution helps in the following ways:
Measure and report on all the marketing channels you work with
Analyze ROI by combining cost aggregation with attribution
Track and analyze the entire customer journey
In summary, App Clips can be a valuable tool to acquire more users to your app, and Singular’s mobile attribution technology ensures that you’re accurately tracking and measuring the performance of your marketing campaigns.