Bass are attracted by a variety of things such as vibration, smell, and sight. Of all these vibration and smell are the most important. For moving baits, lures with a lot of vibration can attract fish from far off. Bass can feel these vibrations in the water and will curiously investigate such offerings. When fishing more finesse-style lures, a good bass bait should have a scent to get fish to bite and hold onto the lure while fishing. This allows anglers to set the hooks before the fish spits it out.