A brand mention is when a website cites your brand name within their content. A link is when the website sources you by including a link to your website within their article. The two can accompany one another, and both have their respective pros and cons, but, the biggest difference is that a link cuts out the need for the client to navigate through the searching process, which cuts out any distractions or frustration in getting there. This, among other things such as authority, gives it the edge over a brand mention. We’ll always strive to solidify links in your digital PR strategy, but a mention is also a big step towards getting your name out there.