The goal of website design research is to determine how people interact with websites, what actual requirements are, and what can be done to address their issues. When it comes to the layout, site mapping, navigation, and general feel of the site, there are numerous possibilities. Begin by investigating your competitors to determine what they are doing well and where they may improve. Examine these sites from the perspective of a user, looking for issues that you could solve on your own site with better design and functionality.