Direct-to-film printed garments typically last a long time - usually, the print lasts the lifetime of the garment. Cotton garments tend to be more durable than most synthetic fabrics and can hold up for many years with proper care. On the other hand, certain synthetic fabrics such as polyester may not last as long and may start to wear down after a few years of regular use. To maximise the lifespan of direct-to-film printed garments, it is best to follow the washing instructions provided by the manufacturer and only wash them when necessary. It is also important to avoid excessive exposure to sunlight, heat or moisture when possible. With proper care and maintenance, direct-to-film printed garments can last for many years.