Salt Bae, whose real name is Nusret Gokce, is a Turkish chef and restaurateur. He first rose to fame in 2016 after a video of him sprinkling salt on a steak went viral. Since then, he has become a social media sensation, with over 22 million followers on Instagram.
Salt Bae has used his newfound fame to open up a chain of steakhouses called Nusret Steakhouse. He currently has locations in Turkey, Dubai, Abu Dhabi, and New York City. His steakhouses are known for their high quality meat and unique seasoning.
Salt Bae has become rich by leveraging his social media fame to open up successful restaurants. He is currently worth an estimated $300 million.