We came up with the name Vaer in 2016, when we launched the company. The word Vaer is our invention, but it is inspired by a long list of other languages. We were specifically motivated by the need to trademark a name and logo that was easily identifiable, meaningful, and unique. Vær in Norwegian means ‘weather’, and in Danish it means ‘to exist’. In Old English wer, pronounced Vaer, means "Man" (most often seen today in the word werewolf). In French vert (pronounced Vaer) is the word for the color green and in German, Wehr (also pronounced Vaer) means defender/protector. Additionally, ver in Latin is the root of veritas which means truth. To summarize, we chose the name because it’s a nice-sounding word with positive associations across a wide range of languages. Read More