So if you don't know, word count is a critical ranking factor because marketers and companies have put a lot of time and resources into long-form content, what that means is content that's over a 1000 words or 2,000 words even over 3,000 words and much higher. What many companies are doing is they're creating these comprehensive guides and these in-depth articles rather than in the past when you saw articles that were 500 words to a thousand words. You see almost multiple eBooks for topics, so people are covering topics comprehensively. That takes just a lot of words to do. Videos and images are other ways to expand on your written content, and videos and pictures are great to give people visual data and information that they can easily absorb. If your videos and images go directly along with your content and your blog posts, it's going to help more people share them because it's just other ways for people to learn the topics that you're covering.