There are a number of free & paid price checking packages available online. Which price checker is most suitable for you will depend on your budget, the products you’re selling, the location you’re based, and who your competitors are. There are plenty of resources online for researching the most suitable for your business.
Google Merchant Center also allows us to check how competitive our prices are. On Google Merchant Center, select the dropdown for “Growth” in the left sidebar and navigate to “Price Competitiveness”. This will give us an understanding of which products are Above, At or Below the benchmark price.
I strongly suggest manually checking the most popular products. The Pareto Principle suggests that 20% of your products will result in 80% of your sales. As such, carefully monitor your most popular products, and potentially use automatic price checking software for the remainder. It is imperative that YOU have a solid understanding of your product performance, don’t be a victim of convenience. Automated price checkers certainly have an important role to play, but data is only as strong as the ability of the marketer to interpret it.