Off-page, that is offsite SEO is the optimization of a website for search engines with the goal of improving the visibility and ranking of the site. This can be done by optimizing the website’s content, structure, and code, as well as building links from other websites back to the site. Offsite SEO is also sometimes referred to as “link building.” While onsite SEO which is on-page SEO is important for helping search engines find and index your website, offsite SEO is just as important for helping to improve your site’s ranking. A strong offsite SEO strategy can help to increase your website’s authority and credibility, which can lead to higher rankings in search engine results pages (SERPs).