With digital education gradually becoming the norm, EdTech businesses stand at the cusp of a great opportunity to market their solutions, increase awareness and build on brand reach. A significant challenge in EdTech is that the visitors to the sites are different from the students that enroll. Keeping this in mind is very important in any digital marketing and communication strategy. The ideal digital marketing strategy for EdTech should largely revolve around:
Focus on SEO to gain visibility in search Email marketing to target various decision-makers Video and social media marketing to enhance engagement and grab eyeballs PPC marketing to generate leads