There are many ways to collect user data and incorporate them in a brand's marketing strategy. In Easypromos, we're specialists in generating promotions that allow collecting the data of users that are interested in the brand in exchange for incentives: get a coupon, enter a prize draw, try your luck for an direct prize, etc. Examples and case studies give us the chance to show that promotions, contests, sweepstakes, and games are a good way to get new leads, transparently and in compliance with the GDPR.