A blog for your school has the capacity to boost your search performance, place your school as a learning expert, and aid in retention and graduation rates. It is the basis of any solid digital marketing strategy because it provides a single position for you to share relevant content to every generation possible. Both blog posts and articles are meant to interact, notify, or amuse, which can create difficulty in deciding what to write up about. One sharp distinction is that news articles concentrate on current events, whereas blogs are typically ageless — that is, they are evergreen and relevant no matter the era.