Setting up the website for an online boutique is relatively straightforward. As this walkthrough has shown, you just need to have a business idea and a few products to sell. All of the best website builders let you set up and run a boutique without technical skills. The tricky part – running your business, attracting customers, and making sales – comes later. Luckily, most website builders also have SEO and email marketing tools to help drive traffic to your website.