Direct mail marketing is one of the most effective tools you can you use to reach the clients that matter most. In fact, response rates to direct mail are typically 5 times higher than that of social media, paid search ads, and email campaigns. Especially (and perhaps most surprisingly) with the younger generations: physical mail stands out and leaves a lasting impression. We are also proud to offer Informed Delivery, an interactive tool by the USPS that goes hand in hand with your direct mailing campaign. This digital enhancement to standard mail increases engagement and return, and helps you interact with your clients in new and exciting ways! Plus, it lets you know in real time how your mailing is doing, including when it has been received by various regions and how many people are clicking through to your website. The proof is in the data!