It all began in 1966 as a climbing equipment retail store in San Francisco. The store was owners were Douglas Tompkins and his wife, Susie Tompkins. In 1966, its first venture was selling outdoor equipment and gears. Years later, the brand widened its product range. It expanded the offerings that made it one of the most iconic outdoor brands that it is today. Today, the North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company is in Alameda, California, co-located with its corporate sibling, JanSport. Owned by VF Corporation, it has only grown to be one of the most dominant outerwear brands in the world. Built to last, this brand will be around for ages to come.