The disruptive business model is the concept of selling a solution that is so innovative and new that it is disrupting the status quo in the market space. Some historic examples of these are companies like Apple when they introduced the iPhone. Another example in the B2B sales context is Salesforce who popularized cloud CRMs. Now, having your CRM in the cloud is very commonplace but there was a time when Salesforce was considered an extremely innovative solution and required a disruptive approach to selling.