I choose GreedyBrain as the name of my personal web domain back in 1998.  I wanted a name that was catchy, memorable, and a bit playful. I think it reflects my approach to work and life, where I constantly strive to learn and fulfill my curiosity.
There are a few reasons why I chose to use it rather than my own name.  First, I wanted  to create a distinct identity for my consulting work that is separate from my work as a journalist. Second, GreedyBrain is structured as a small agency, with a  network of trusted colleagues I can call upon for additional expertise, content creation, design, and more—and fully deserves a name of its own.