The 3-pack displays in local Google searches. If a local search serves up a 3-pack, it will always appear at the top of the page. Essentially, the 3-pack is just a new way for Google to display their local search results on page 1 of the SERP. When you search for a type of local business or service, Google gives you a Top Results panel. The Google Local 3-Pack refers to the SERP feature that functions as a map and displays physical places matched to a search query. It includes a 3-point list of businesses as well as their NAP data (name address phone number). While additional features come and go, commonly review rate data, office hours, and a call button is included. Each one of these elements needs to be properly optimized and offer an opportunity for Digital Marketers to ensure that client information is correct. In the past it was once called the Local 5 or 7-Pack as the number of business listings displayed has been trimmed to 3 for some time. The more it trims, the harder it is to be listed – and the more valuable for the businesses that gain those local pack positions. Google’s updates to its search algorithms can sometimes seem like a rollercoaster. Consumers want current, accurate and updated information. So that both compels Google to keep evolving and is why your business needs to keep its NAP up to date and provide fresh and relevant answer-rich content for local customers.