You must use appropriate telemarketing techniques such that your agents can grab the attention of prospects and make successful pitches:
Equip your agents with all the information they need to talk to prospects. You can do this by integrating your telemarketing software with your CRM database.
Have sales scripts to help agents convey lots of information over short calls. However, train them to deliver scripts naturally and update scripts regularly using your CRM data.
Invest in the right technology to increase the efficiency of your agents. Telemarketing software with automated dialling, click-to-call, voicemail drop, etc., increases agent productivity.
Monitor agents using tools like call barging, call whisper, live call listening, etc., and give them regular feedback.
Train your agents in telemarketing skills and teach them how to engage a customer, open conversations, use the right tone, handle difficult situations, and the like.