Benefits of CRM software include:
A single repository for all lead data. Such a repository keeps that information from being scattered throughout emails, LinkedIn messages, and on-premises databases.
A management hub for multiple communication channels. Leads speak with a business through emails, calls, and social media; full-featured CRM solutions store conversations data from all places.
Automation for time-consuming tasks that might slip a representative's mind. With alerts and built-in calendars that remind sales teams of meetings and tasks, CRM tools keep users updated automatically.
Analytics that give sales teams predictions on lead behavior. Organized data provides a starting point for businesses to reach their leads more effectively. Read more.