To generate high-quality leads your business should focus on the two major areas that are analyzing your lead generating approach, and ensuring to make improvements and optimizations and the second area is to qualify your leads criteria. Once the process of generating leads has started, pick out some team members to evaluate your measures taken for the B2B lead generation process. This evaluation would identify the issues and leakages in the process. It might be a less effective marketing strategy where you might target the wrong potential customers or your textual messages were not curated relevantly for the targeted audiences. Analyzing these aspects of your strategy you will highlight the problems within the B2B lead generation process and start to improve and optimize the fresh approach to increase the quality of your leads. Your lead qualification criteria or your filtering process allows you to segregate the low-quality leads that are not worth your sales expert’s time and energy. Creating a leakage-free filtering process will generate high-quality opportunities. Your filtering criteria should cover all the attributes that you are looking for in your potential client. It could be the size of the organization, location of the organization, the industry they operate in, or a mixture of these aspects that should be used to create a leakage-free filtration process.