The optimal amount to spend for you depends on so much it’s hard to give a short, snappy answer. Depending on your goals, the amount you spend may largely depend on how much you can spend before degrading the ROI on your ads. If your target market is small such as a particular location or niche market, you may not need to spend much before you’ve maximised the amount you can sensibly spend targeting your prospective customers. If you’re reading this, you’re probably seeking something a little more concrete, so we won’t beat around the bush too much – here are some guidelines. For most platforms and business, and this in going to depend based on your need, however, you’re probably need to commit to a absolute minimum of $2K per month, per platform. This is typically the minimum that makes it feasible to enable ongoing testing and optimisation of any campaign, but also enough to justify the investment in establishing a campaign.  Your optimal budget will depend on the kind of performance achievable. Typically, we’ll start with a minimum campaign amount and scale up spend as performance is established and maintained.    The budget can vary depending on your goals, industry, and the competitiveness of your market. We work with you to establish a budget that aligns with your business objectives, ensuring that every dollar is spent wisely to maximise ROI. We typically recommend starting with a budget that allows for meaningful testing and optimisation.