Before buying an engagement ring, here are some important factors to consider: Budget: Determine a budget for your engagement ring purchase. This will help you narrow down your options and focus on the styles and options that fit within your budget. Style: Consider the style and personal preferences of the person you are buying the ring for. Think about the types of jewelry they already wear, and their overall personal style. Diamond 4 Cs: Familiarize yourself with the 4 Cs of diamonds - Carat weight, Cut, Color, and Clarity. Understanding the 4 Cs will help you make informed decisions about the diamond you choose for your engagement ring. Setting: Choose a setting that fits the diamond and the personal style of the person you are buying the ring for. Different settings will have different impacts on the appearance of the diamond, so it is important to consider this when making your selection. Certification: Consider purchasing a diamond with a certification from a reputable organization, such as the Gemological Institute of America (GIA). A certification will provide you with important information about the diamond, including its quality, size, and weight. By considering these factors, you can make an informed and confident decision when buying an engagement ring. It is also helpful to work with a knowledgeable and trustworthy jeweler who can provide expert guidance and support throughout the process. Like Warren Buffet once said: “If you don't know jewelry, know the jeweler.”