The Australian food industry don't have have definitions for these words. So Elato has created its own definition. Elato considers "all natural" and "clean label" to have the same meaning and our own definition has been partly borrowed from the Therapeutic Goods Administration (TGA). Our definition of "all natural" and "clean label" is: 1. using ingredients collected from a source in nature; 2. ingredients isolated with minimal processing without the use of any chemicals - which we get confirmed in writing from our suppliers. This means rejecting ingredients that utilize chemicals for manufacturing even if cheaper. See the discussion about egg yolk and cocoa powder below; and 3. ice cream made at the factory with minimal processing and without the use of either: 1. manufacturing techniques not available from domestic appliances such as extrusion which is considered an ultra-processing step and is often used for single serve stick ice creams; nor 2. chemicals, preservatives, artificial or un-named flavours and no added colours. These additives are used in ultra-processed ice cream to make the cost of production cheaper and to extend shelf life. They are not required when making authentic ice cream like Elato.