Our cleaning procedure begins with a complete and thorough beating, in order to remove every bit of loose dust and dirt. If this is not done properly, the cleaning would only grind the dirt in deeper. At this time, particular stains and spots will be treated with enzymatic or other gentle products. We may work for several days on these delicate areas before moving on to clean the entire rug. Your rug will be well washed (but not immersed) with water that is neither too hot nor too cold and a special soap of all natural and biodegradable ingredients. Unlike most of the companies today, we use this product because it contains lanolin, so that it reconditions as it cleans. This will protect and seal your treasure in order to keep it from becoming dry, brittle and more susceptible to spills or stains. If, however, you have allowed your rug to dry out, we offer a special reconditioning bath. After the rug is rinsed, it is laid flat to dry. If it has been in contact with animal feces or mold, we may wash it several times and let it lay for days in the sun. Each rug is given the respect and individual attention it deserves. At this time, this level of service is typically reserved for current customers.