Localisation is an important area of our work – our Integral Localisation Statement and commitments can be viewed here.
‘Integral works to bring together the strengths of all of its Members in disaster response – supporting very localised and often church-based responses, supporting the work of local Partners and enabling a directly implemented emergency response by its Members – in order to best meet the needs of communities affected by disaster. Integral recognises the combination of approaches by its Members as a strength, providing the opportunity for the work of those who implement directly (operational Members) to complement and strengthen the work of Partner-led Members (cooperational Members) and their local Partners before, during and after a disaster.’ From the Integral Localisation Statement.  The Integral Marketing group has contributed to the Integral Localisation agenda by mapping the local comm unications gathering capacity of its Members so that it can be shared across the alliance. They have also published a Storyteller’s Guide which brings together industry best-practice about dignity in humanitarian storytelling.