We designed our rebate and discounted commission model to address a need in the marketplace. Initially, Digs was just representing buyers, with the goal of making homeownership in NYC more affordable while still providing sophisticated high level representation (with 2% cash back at closing, our clients are able to buy apartments they might not otherwise be able to afford).  After a few of our buy-side clients asked us if we would sell their current homes for them for less than a traditional broker would charge, we couldn’t ignore that the need was clearly there on the sell-side as well.  While we think we’re awesome and are worth every penny we earn, we don’t think anyone should have to pay $240,000 to sell their $4,000,000 home.  The prevailing commission structure may be necessary to support the immense overhead of the large brokerage entities that dominate the industry here in NYC, but we have proven that the cost of providing competent, effective and efficient brokerage that meets or exceeds the industry standard in all areas is not nearly as high as those companies charge.