A/B testing is a key part of most forms of digital marketing as it is one of the few ways that businesses can figure out which strategies have the most impact with their target audience. The same rings true for Facebook advertising. If you’re wondering how to advertise on Facebook and test different variables within your campaign, your A/B test should start by defining the measurable targets. Once that’s done, proceed to set up a test environment that you can use to gauge how different versions of your ad perform.
You might want to test one variable at a time, though. Reason being that you’ll be able to clearly understand why one version of your ad performed better than the other. That aside, you also need to define your sample size and the timeframe needed so that you’ll be able to collect sufficient data to draw more accurate deductions. Let us help you create A/B tests that deliver precise results while making the most of your budget.