When writing for the web, it's important to use language that is simple and clear. Short sentences help readers understand your message quickly and easily. With fewer words, you can make a big impact by getting straight to the point in a punchy way. Keeping sentences short also helps with readability because long paragraphs can be overwhelming for some readers. If you have complex ideas or need to provide more detail, break them up into multiple shorter sentences or even bullet points so it's easier for people to digest information. By using clear language and keeping sentences concise, you'll increase engagement with your content and create an enjoyable reading experience for everyone!