A Negotiation Strategy is a plan to support you to achieve your goal but outcomes are never as simple as Win/Lose.  Every step in the negotiation process may require collaboration or compromise to achieve your overall goal. There are different approaches, tactics and styles which can be utilised to achieve differing outcomes to get you closer to your optimum result.  Win/Lose: when you stand up for something in which you strongly believe, or simply want to beat the other side, even if it leads to confrontation. It is also called distributive negotiation. Examples of this approach can be seen in take-over negotiations, mergers and acquisitions, or in buying a new car. Lose/Win or Accommodate: when you decide to yield to the other party possibly focusing on a longer-term gain. Examples are anything to do with ‘losing the battle to win the war’. Lose/Lose or Avoid: when you judge the matter to be trivial, or is better postponed to another time, or where ‘winning’ is represented by least loss. Examples of the latter are often seen in labour relations negotiations and commonly in personal divorce negotiations. Small win/win or Compromise: when it is expedient to accept a partially satisfactory agreement. With time running out, many negotiators knowingly settle for a sub-optimal solution perhaps agreeing to ‘split the difference’. Big Win/Win or Collaborate: when you want to take the time to search for an integrative solution that fully meets or exceeds the needs of all parties. A win win negotiation may be particularly important for sustaining a key long-term relationship. It is also known as integrative negotiation or integrative bargaining. To learn more about Negotiation and Influencing and get some tips, visit our Insights articles.