Online display advertising is a form of online keyword advertising that promotes a brand message visually using text, logos, videos, photographs, or other graphics. Digital advertising displays target specific user demographics to increase the ads’ effectiveness and overall campaign success.
Display ads can help you promote your business when people are browsing Facebook, watching YouTube videos, checking Gmail, or using mobile devices and apps.
According to Google, the Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
The success with display ads all comes down to targeting the right user at the right time with the right message. When done right, your brand can build brand awareness, drive clicks and traffic to your website, increase conversions and sales, and encourage repeat buyers.