Swag promotion is the use of branded promotional products that are given to the public, leads, customers, and even employees. Marketing swag or company swag consists of desirable consumer goods that are uniquely branded to represent the company. Popular examples of swag include outer-wear apparel, mugs/travel cups, pens, notepads, USB sticks, and tote bags. Check out the full guide for more on how to use swag in your marketing.