A B2B buying group (or buying committee) typically consists of 6-10 team members, also known as decision-makers. As a result of so many members, buying groups and their processes are a key contribution to the longer B2B sales cycle. However, one benefit of B2B buying groups is that they tend to be responsible for larger deals than those found in B2C. Although this means there are more consequences behind every purchasing decision, this also makes them more valuable.