When it comes to tone of voice in marketing and branding- it is about how your brand speaks. Think of it as a person; its tone of voice should manifest its personality and values. To successfully communicate with your audience, you must figure out your brand tone of voice and implement it across all channels. If the task seems too daunting- consult our experts.Some examples of tone of voice in marketing are:Mailchimp- warm, friendly, helpfulVersace- bold, seductive, assertiveThe Body Shop- direct, informal, approachableZomato- Conversational, humorous, friendlyChanel- Elegant, sensual, and classic