Google is much bigger than Bing.com and is still the undisputed leader in 2021 by far boasting over 86% of the market share. As of September 2021, Bing accounted for less than 10% of the global search market. It’s not only market share but also brand value where Google dominates. Microsoft, which owns Bing, was ranked the third most valuable tech company with a brand value of about $410 billion. Google was ranked second boasting a brand value of $460 billion.