High-quality location data allows for precise targeting, more efficient logistics and better risk management, thereby enhancing overall operational efficiency and business performance. Conversely, poor quality location data can lead to misguided decision-making, inefficient resource allocation and lost opportunities. For example, in logistics, accurate location data is crucial for route optimization to reduce delivery times and costs. In marketing, high-quality geographical information enables businesses to craft campaigns that resonate with local audiences, enabling marketing teams to share more relevant products and content that convert better. Further, businesses deal with multiple location records. Most customer records will include a billing and a shipping address, and retail location records often include attributes such as number of parking spaces, the nearest major intersection or onsite amenities, like recycling bins or EV chargers. This makes location MDM all the more important since it ensures each individual address or location record attribute is accurate and accessible by the people who need access to it. The integrity of location data governs an organization’s ability to make informed decisions, manage risks effectively and capitalize on opportunities in a competitive marketplace.