Our oils are based on cost per litre which varies crop to crop, year to year. Sometimes roman chamomile is more or less depending on what is happening with crops and farming. We tend to be much cheaper than our multi-level competitors because their pricing is done on a tiered system. They have multiple levels of people to pay thus their prices need to be higher. Generally, we are about the same or within a few dollars of our equal or small business competitors depending on volume each of us purchases at once. The more sales you have or more growth you have will allow for larger volumes thus reducing costs. We buy based on quality so will pay more for an oil that is superior.