Make an impact with improved word choice In this lesson, Adam delves into the importance of word choice when writing PR and link requests so your message is as cohesive and concise as possible. Craft enticing pitches that demand a response This lesson is all about making a splash without wasting time. Adam shares helpful examples of pitches that are good, better, and best so you have a solid idea of what it takes to stand out. Identify and target the right people to pitch In this lesson, Adam shares his best practices for researching the right person, group, or entity to reach out to so that guessing games are a thing of the past. Formatting tips and tricks for optimal results Discover exactly how to format your emails so your recipient will actually read and respond to your requests.