Chisos is a true small business. We’re not a corporate entity. We’re not backed by millions of investment dollars. And that means we have different priorities. We don’t make thousands of boots a month, we make small batches when we sell enough to afford to make more. We value pride of craftsmanship. And we’re pretty adamant about not cutting corners just to make an extra buck. Chisos boots are hand-lasted (not pulled on mechanized contraptions). We carve the channel welt directly into our leather insoles (not using canvas gemming like 95% of other bootmakers). We use 10-11 iron center cut leather for our outsoles and similar strong leather for our heel counters (don’t let others claim they have a full leather heel counter when they don’t). We developed our own leathers that are tougher and yet softer (and don’t require harvesting baby calves). All of this results in a cowboy boot with generational durability. Chisos may look nice, but they’re meant to be used. So beat the hell out of ‘em. They can take it.