An SEO specialist is a person who is an expert in search engine marketing and digital advertising. They have an enormous amount of experience in a variety of online marketing methods that serve to optimize the online presence of a company and help it achieve a higher ranking in search engine results. An SEO expert will know just what to do to help you attract more organic traffic from Google. An SEO specialist also offers consultancy services to companies from all kinds of industries and can help them build a digital marketing strategy from scratch.