This is an integral part of social media interview questions as it is often asked to assess the technical knowledge of the candidate and they are expected to possess these in today's time. SEO stands for Search Engine Optimization and it plays a crucial role in building your brand organically. We are aware of the impact the search engines like Google, Yahoo, and Bing have in the era of the internet. Therefore, it becomes imperative to optimize them wisely to produce the desired result for your brand.   Their optimization involves some key elements like selecting the keywords, using them appropriately in your content, having anchor texts, embedding the links that add value to the user, and creating a suitable structure so that whenever the user searches for a specific query on a search engine, your brand appears to them on top or somewhere around that in the search results.