“The optimization is fully automatic. Usually it is not necessary to make manual adjustments during campaign execution. The engine automatically optimizes the spot placements after changes — such as program changes, ratings etc — based on your targets (e.g. keep GRP target, improve cost per GRP/CPT, Improve placement efficiency). KPI Dashboards give you a perfect visibility of your campaign performance. This means you stay in full control thanks to AdAgent’s highly configurable rules engine, while you also have the ability to make manual adjustments of the concrete spot bookings at any time, if needed.