Not having a clear call-to-action (CTA) – Your landing page should have a prominent CTA that is easy to understand and encourages visitors to take action. 2. Poorly written content – Content on your landing page should be well written, engaging, and informative in order to capture the attention of visitors and encourage them to take action. 3. Lack of trust signals – Adding customer reviews, testimonials, security badges or other trust signals can help build credibility with potential customers and increase conversions. 4. Too many options – Presenting too many options on your landing page can overwhelm visitors and lead them away from taking any action at all. Keep it simple by offering one primary CTA per page with additional links for further exploration if necessary. 5. Poorly designed page – Your landing page should be visually appealing and easy to navigate in order to encourage visitors to take action. Make sure the design is modern, attractive, and responsive for all devices.