Both are similar yet different concepts. Google AdWords is a paid technique of placing the ads into the search results for certain categories or keywords. On the other hand, SEO is organic, and one does not need to pay anything to rank the keywords on the search engines. SEO rankings are organic, and they are free to click on. Google AdWords is generally a short-term strategy until the web page starts ranking, and it could be a long-term strategy for the keywords that are already ranking high on