A digital agency specializes in helping businesses establish and grow their online presence and create strong digital interactions with their customers. This involves a range of services, such as digital marketing, website design and development, search engine optimization (SEO), social media management, content creation, and online advertising. Digital agencies work closely with clients to understand their goals and craft tailored strategies to achieve them. By leveraging technology and data-driven insights, digital agencies can enhance brand visibility, engage target audiences, and drive conversions.