The Amazon equivalent of Etsy is called "Amazon Handmade." Amazon Handmade is a platform specifically designed for artisans, crafters, and small businesses to sell their unique handmade products online. It serves as a marketplace within Amazon, offering customers a wide range of handmade items, including jewelry, home decor, clothing, accessories, and more. Like Etsy, Amazon Handmade focuses on connecting sellers directly with buyers who appreciate the artistry and craftsmanship of handmade goods.