Yes, there are differences between the sustainable practices of B2B (Business-to-Business) and B2C (Business-to-Consumer) companies. B2C companies often focus on appealing to individual consumers by emphasizing eco-friendly products, transparent sourcing, and ethical marketing to attract environmentally conscious buyers. In contrast, B2B companies prioritize sustainability in terms of operational efficiency, cost-effectiveness, and regulatory compliance, often optimizing their supply chains and partnering with sustainable suppliers. While B2C brands highlight sustainability in their marketing to build consumer loyalty, B2B firms leverage sustainable practices as a competitive advantage in long-term partnerships. Read more: B2B vs B2C: Leveraging Key Differences and Merging Opportunities.