One of the reasons why the pumpkin spice latte recipe is so loved it's connected to the fact that it is a seasonal treat and, as such, it can only be enjoyed within a specific timeframe; this makes the latte way more appealing than all-year-round drinks such as cappuccino, just to name one. Not only this: there's a sense of exclusivity tied to the limited-run beverage and the urgency to be seen with the drinks before it's too late.