A private money lender is typically an individual investor that offers a different route to funding for your company then, let’s say, the bank. It’s common for real estate investors to utilize private lenders for example. One of the main areas of confusion is the difference between private lending and hard lending. Hard lending lives in between bank lending and private lending and is an option that doesn’t require the copious amounts of hurdles to jump over. These institutions, at the very least, offer flexibility and freedom with what type of financing is available for your company and adds yet another addition to your funding repertoire.