A white-label platform is a pre-made functional product equipped with the basic minimum of functions required for the specific product type to operate in the market. When it comes to a CEX white-label solution, you receive the ready set of features, such as a customer profile, spot and leverage trading features, custodial wallets, token support, etc. Your task is to develop a unique front end and choose the features you need to have customized. Thus, you get a functional CEX quicker and at a lower cost than development from scratch would require.