If you want your landing pages to convert, you have to write a good copy that has a psychological edge. Consider writing something that taps into the user’s pain points. People are more likely to respond to an offer if they know they’ve got something to lose. Show statistics, examples, etc. After illustrating this pain point, proceed to offer your product or service as the solution. Conversely, you can also use pleasure to convert leads into customers. Explain how your product can provide pleasure to the reader. Describe how your product or service isn’t just functional but also emotionally fulfilling.