SEO helps you rank higher in search results and gain greater online visibility, increasing the likelihood that potential customers will visit your site and convert. To put it another way, if potential buyers cannot locate your website, you are missing out on sales big time. SEO enhances organic search engine traffic, which increases the number of daily visits to your page. Because the more relevant people that visit your site, the more likely you are to sell to them, this immediately translates to an increase in sales.