SEO stands for Search Engine Optimisation and it impacts every aspect of your web-site. A sites SEO determines how and where you rank on search engines such as Google. This could ultimately be the difference between your company hitting year on year growth or watching those numbers plummet. SEO and the areas involved span across a wide variety of contributing factors.
If even one of these contributing factors is lacking or completely incorrect, it could cost you the number one spot that everyone’s fighting for. However, with that in mind, it’s absolutely imperative to understand that ranking higher on search engines isn’t the be all and end all of progression or success.