As a marketing analytics and attribution platform, Singular provides an end-to-end view of a company’s user acquisition funnel.
In terms of marketing analytics, Singular takes a scientific approach to growth by providing unrivaled ROI insights to optimize and maximize the campaign’s return. In particular, the platform provides 8 layers of granularity associated with ROI insights that help app marketers optimize their marketing spend. Singular also allows marketers to visualize their creative assets alongside one another in order to view the performance of each in a unified platform.
If you’re driving user acquisition through several paid marketing channels, our cost aggregation solution allows you to collect, transform, and analyze ad spend data across each platform. With over 1000 data connectors, this provides marketers a holistic view of an apps paid user acquisition. As described in our article on Questions Every Successful User Acquisition Manager Should Consider, collecting data is not an easy task without a dedicated solution:
As a User Acquisition Manager, it’s crucial that you are collecting all data from all sources in all formats, checking for accuracy and completeness. All while analyzing regularly for trends, quality assurance, and scale.
Finally, in terms of mobile attribution, Singular provides useful user acquisition tools such as deep links and deferred deep links that streamline both the user experience and improve tracking across the entire user lifecycle.