This is a key factor when choosing a sports betting site, a site with bad odds/pricing won’t give you much value for your time or money. Some sites might offer significantly better odds than others for the exact same bet, even small differences in odds can add up over time so it is worth putting in the effort to find the site offering the best odds. It’s also worth noting that some sites might offer better odds on certain sports than others, so look for the site that offers the best odds on the sports you are interested in.