A white-label product is a generic product manufactured by a third-party and sold by a retailer with their own branding and logo. In the context of the fintech industry, the application of “white label” terminology is slightly more complicated. White-label financial solutions refer to pre-developed software (white label banking) & products (white label cards) that are then packaged in a branded front-end and user interface, allowing fintech companies to amplify their market offering without spending time & resources on development from scratch. In other words, by purchasing a white-label solution, a fintech company establishes a partnership with a regulated entity that delivers the tech stack and ensures compliance. This model is usually leveraged by businesses that have limited technological and licensing capabilities, but have a strong brand and customer base to market a ready product to.