The phrase "Lorem ipsum", used in modern web design along with random phrases, is part of the phrase "dolorem ipsum", which translates as "pain itself". It comes from sections 1.10.32 and 1.10.33 of Cicero's treatise "On the Ends of Good and Evil," written in 45 BC. "Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem". The famous text mentioning "Lorem Ipsum" translates into Ukrainian as follows: "But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born, and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor is there anyone who loves, pursues, or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure." Translation by H. Rackham, 1914. Thus, the excerpt from which the two world-famous words are taken looks like this: "…dolorem ipsum quia dolor sit amet…", which translates as: "…pain itself…" or "…pain itself, because it is pain…".