Websites that do not respond appropriately will present visitors accessing them from mobile devices or tablets with an unpleasant user experience. The website's layout and design won't adapt to different screen sizes, resulting in distorted elements, the text being difficult to read, and confusing navigation. Users may have to zoom in and out to view content, leading to frustration and increased bounce rates. Moreover, search engines prioritize mobile-friendly websites in their rankings, so a non-responsive website may also suffer from lower search engine visibility and organic traffic. Not having a responsive website can lead to losing potential customers and hinder online success.