Measuring the success of content marketing can be difficult if you're not clear on what you want content to help your small business to do. Our content strategy agency develops a method of measuring content success before we create content to make sure we have a clear path towards success.
For instance, if you want to increase leads, creating a clear path to conversion from your content marketing should be part of your overall content creation strategy and measurements of success. If you want to increase brand awareness, however, measuring how many people see your content is a better indicator of success.
Before you invest time and money into working with a top content marketing agency, making a plan that includes what success looks like for your content and how you'll measure it is an essential step. As part of our content marketing management work, we help clients identify how content should help them succeed and what metrics indicate success.