Creating compelling omnichannel customer experiences starts and ends with digital assets. So, make sure that you pick out a PIM with strong digital asset management capabilities. Ideally, that means a solution that offers both robust digital asset management capabilities so your teams can enrich and transform product assets easily and efficiently, in context for different channels, and strong connectivity to your existing Digital Asset Management system (DAM). Your PIM should also give you a clear preview of any images, videos, PDFs, or other assets before you display them on your channels. Finally, find a PIM offering that provides a unified library for digital assets. That way, you have a system of record to help manage product assets, regardless of their storage or type, accelerating time-to-market and ensuring accuracy.