Apart from the fact that the Page Experience Update is an official ranking factor, creating a seamless web page user experience is key to winning and bringing back customers and improving the chances of potential customers visiting your website. According to Google’s Chromium team, implementing the Core Web Vitals will ensure 24% less page load abandonments and 24% less abandonment for shopping sites. To add to this, in a user experience survey, ThinkwithGoogle proved that just by offering a positive user experience, 67% more customers are likely to buy and 74% are more likely to return to the website. Every second counts and improves the chances for potential revenue. An Akamai survey concluded that a 1 second delay in page load time reduces conversions by a drastic 7%. Retaining users is crucial to improve conversions as obviously, slow sites have a negative impact on revenue and fast sites are shown to increase conversion rates. Loading time is a major contributing factor to page abandonment and the average user has no patience for a page that takes too long to load - which is exactly why Google is implementing Core Web Vitals as a ranking factor.