I try to be transparent and honest in all that I do. Pricing my work has always been an area of struggle for me...however, selling through brick-and-mortar shops has helped me greatly in this area. Every year I learn more and more about what it takes to be in business. There are so many hidden costs (etsy, shopify, paypal, quickbooks, employees, packaging, website domains, apps, square--they all take their cut) and I never know when one of my material suppliers will raise their prices. All that being said, it is always my goal to keep every piece of jewelry affordable and under forty dollars.