A Social Media Manager is recruited after a professional Master's degree in communication and digital technology, or similar, and a few years of experience, notably as a Community Manager, in a communication agency or with an advertiser. This background allows him/her to master all the workings of the digital world, but also the brand universe.A Social Media Manager is very much in demand by generalist and digital communication agencies, and is also important in the digital departments of large companies or in the communication departments of very small companies, where his or her position can be doubled with that of Community Manager or Digital Project Manager.