There are several best practices that can help achieve better results from SEO campaigns, including:
Choosing the right target keywords and pages to optimize
Providing a seamless website user experience, especially for mobile users
Prioritizing mobile-first optimization to accommodate the majority of users
Ensuring fast loading times on both mobile and desktop devices
Creating unique and engaging content for users
Incorporating internal links to improve the link juice between web pages
Investing in content marketing efforts
Building high-quality links to improve domain authority.