Building products marketing is the process of promoting and selling building materials, fittings, fixtures and finishes to builders, distributors, homeowners and commercial property owners. To do this, companies typically use marketing channels like digital marketing, PR, print ads and events. The first step in building products marketing is to identify your target market segmentation. This involves figuring out who is the intended customer for your building materials, fittings, fixtures and finishes. After identifying these customers, you'll need to create a targeting strategy. This includes setting a budget and determining which media channels will be used to reach them. You'll also need to establish quantifiable objectives for each campaign, as well as set measurable goals/objectives for each goal you set. Finally, track results regularly and make changes in response to results.