Top ways to promote your online events include:  Social media Advertise a live drawing during the event for a free product, gift certificate, or other giveaways Email marketing Get an event sponsor Use an online event planner Create a unique panel, and urge panelists to advertise the event Make a video advertisement for the webinar, or write and distribute a press release Work with industry influencers, and have one influencer as a panel or keynote speaker if possible