PPC is the part of advertising strategy and it is used to gather a large amount of traffic directly on the website. Hence, it is opposite to traditional marketing, and you pay when someone clicks on the ad. You don’t need to pay display charges, neither other additional charges. Back in 2019 people used the PPC campaign so much because of its performance data, and budget control that it provides. Since it has high-value methods to present your products and services in front of the right audience at the right time.