The three main types of affiliate marketing are:
Cost-Per-Action Affiliate Marketing (CPA) - This is where you get paid when someone completes an action, such as downloading an eBook or making a purchase on a website. Cost-Per-Sale Affiliate Marketing (CPS) - With this model, you get paid every time someone buys something through your affiliate link. Cost-Per-Lead Affiliate Marketing (CPL) - This is where you get paid for every lead that comes through your link, regardless of whether they make a purchase or not. In general, cost-per-sale affiliate marketing is the best type for beginners because it's easier to make money and there are less restrictions. However, it can be harder to scale this model because you don’t get paid unless someone actually makes a purchase. For more experienced marketers that want an easier-to-scale model for the long term, try cost-per-action affiliate marketing instead.