While data brokers can make it difficult and confusing to opt out of data collection, they are required to provide the option and honor your request when you make one, depending on where you live. There are several laws and regulations around the world that protect your right to do so.  Depending on where you live, you may be covered by one of the following data privacy laws: General Data Protection Regulation (GDPR): EU countries and the UK  Personal Information Protection and Electronic Documents Act (PIPEDA): Canada California Consumer Privacy Act (CCPA): California, USA California Privacy Rights Act (CPRA): California, USA Colorado Privacy Act (CPA): Colorado, USA (in effect July 1, 2023) Connecticut Personal Data Privacy and Online Monitoring Act: Connecticut, USA Maryland Online Consumer Protection Act: Maryland, USA Massachusetts Data Privacy Law: Massachusetts, USA New York Privacy Act: New York, USA Virginia Consumer Data Protection Act (VCDPA): Virginia, USA Aside from these, there are several other laws, regulations, and entities that may help protect your privacy rights such as the Federal Trade Commission (FTC) and the Health Insurance Portability and Accountability Act (HIPAA) in the US.