We recommend you use your products when you receive them and by the Best Use date for the best possible results. This date guarantees the ingredients are performing at optimal efficacy.
LightWater is on a mission to make skin care that’s as fresh and nutritious as whole food. Just like fresh produce expires, or even milk and yogurt are only fresh for so long, the same idea is true for skincare. While aged skincare is still safe to use, the active ingredients have degraded and therefore are no longer functioning as intended or delivering the full benefits promised. Studies have shown that skincare actives degrade in efficacy by half in as little as 3 months!  And yet typical skincare products are produced in large batches, preserved to last at least 3 years, and sent from manufacturing plant to distributor to retail shelf then to your home. Our entire model is different – we make them fresh and get them to you fresh. We avoid preservatives and other concerning ingredients intended to make the products last longer, but that have been shown to damage skin’s microbiome.  We believe we are delivering the most efficacious and purest skincare available. We want to be transparent by informing our customers that you will get the best possible experience by the date we stamp on the back. It’s also why we encourage a subscription so you are consistently getting a fresh batch of highly effective products.
We realize this is different than the rest of the industry and how people are used to purchasing and consuming skincare, but we hope you will see the benefits of our fresh approach and we are confident that your skin will be better off for it.