A marketing agency will predominantly work on three things for your electrician business. First, they’ll work on creating a quality, SEO-optimized website for your company or re-building a website that you already started. Website design is a crucial part of marketing.  An agency will create content for your website and any social media websites you use for your business (most likely Instagram and Facebook). They will also create ads specifically for your social media.  Though it may seem unimportant, good social media practices and quality content are critical to marketing and small business success.  As an electrician, some specific terms and keywords are always going to be relevant in your field. A marketing agency will research these terms, find out which of them are being used most in your specific area, and design your content to include them to boost your leads and SEO score.