Some rules to keep in mind when gift giving are:
Know the recipient: Tailor your gift to the recipient's tastes, hobbies and needs. It shows that you know and care about their preferences.
Stay within your budget: While it's the thought that counts, you shouldn't feel obligated to spend beyond your means. A heartfelt, thoughtful gift can be more appreciated than an expensive one.
Consider the occasion: Different events call for different gifts. A birthday might warrant something more personal, while a wedding might require something for the couple to share.
Presentation matters: How you present a gift can be just as important as the gift itself. Proper wrapping, a handwritten note or a unique delivery method can elevate the gift's perceived value.
Ask if you're in doubt: If you're unsure about what the recipient might like, it's perfectly acceptable to ask them directly. Some people appreciate this approach as it ensures they'll receive something they'll genuinely enjoy or need.