With this kind of marketing, companies have a much greater chance of meeting the expectations of their potential customers. Using data from potential leads that have already shown interest in your product or services, you can create better experiences for them. This, in turn, will help to increase website traffic and possibly even conversions.
Interactive strategies also help to minimize risk and make the most of marketing budgets because they are based on individual customer behaviors and preferences. Lastly, the personal nature of interactive elements can help to increase sales, enhance customer satisfaction, and even provide the opportunity for future automated marketing efforts.