Yes and no. Yes, they are both shell shaped cocoa cereals. But we are quite different in terms of quality.Turtle Cocoa Smiles are:100% OrganicContains 5 simple ingredients: Wholegrain rye and oats, cane sugar, cocoa and saltCompletely wholegrain with 11g of fibre / 100gContains 17g of cane sugar per 100g.Chocapic is:Not organicContains 12 ingredientsIs sweetened with glucose syrup and barley malt extractContains palm oilContains artificial flavoursContains 23g sugar / 100gContain 6g fibre /100g Source: https://www.nestle-cereals.com/mena/me-en/cereals/chocapic