Questioning is the art of learning. whether to choose the right product, resolve a problem, or to find the best service provider. Learning to ask important questions is the best evidence of genuine interest that there is, far surpassing the temporary endorphins of coming up with the most correct “answer.” Unless we are talking about search. Then it is very rewarding to provide the answers that someone needs. And today they are being serviced up more often through visual search. With direct answers, Google's intent is to provide a searcher with the best possible user experience by answering questions in searches as quickly as possible. Google has repeatedly underscored the value of direct answers, as we say in a 2014 annual report it filed with the U.S. Securities and Exchange Commission