A B2C, or business-to-consumer, website is one that targets individual consumers while a business-to-business website targets another business. While both types of websites need to look professional and clearly offer details of their services or products, a B2C website will have a conversion-based purchase process, convenient checkout, upfront pricing, and persuasive copywriting to encourage direct sales.
On the other hand, a B2B website may be more informative, provide detailed processes, and drive indirect conversions instead of direct sales.