The primary difference between SEO and local SEO is the geographic focus. Whereas traditional SEO focuses on optimizing websites for all types of searches, local SEO hones in on improving visibility for medical websites within a specific geographic area or region. This involves targeting local keywords and phrases, as well as leveraging reviews and ratings to improve rankings in search engine results pages. Additionally, creating a Google Business Profile (formerly Google My Business) listing can provide further visibility within the given area. By focusing efforts on local search queries, healthcare providers can make sure their practice is reaching its desired audience.