A return and refund policy is a policy that retail merchants create that dictates the rules that buyers must follow when returning products and requesting refunds. Return policies "should specify whether the customer will receive a refund, store credit, or exchange. A good return policy balances customer satisfaction with the operational and financial needs of the business. It should be easy to understand, customer-friendly, and facilitate a seamless return process. This includes providing clear instructions for initiating a return, offering pre-paid return labels, and ensuring prompt processing of refunds or exchanges once the returned items are received," said Amaete Umanah of Amaete Art Shop.