Upselling means recommending a superior product to the customers while browsing a product in your store. The recommended product is usually better in quality and price to improve the net profit, cart value, and customer satisfaction rates. For example, recommending the iPad Pro (with higher specs) while browsing for iPad – the standard variant. Cross-selling is the process of recommending products that can be purchased along with a primary product. It is a tool to remind users of the products they require but might have forgotten. A good example of cross-selling is recommending the iPad charger while purchasing an iPad from your store.