While some companies might do things differently, our web design process includes the following phases: Kick-Off Phase, which includes an initial meeting and information gathering Strategy Phase, including the planning of SEO keywords, messaging, lead generation, navigation, etc. Design Phase, where you’ll see a mockup of the site, including graphics, photos, colors, and fonts. Development Phase, which is where the website is actually built Beta-Testing Phase, where you see the site and have the chance to review both the content and functionality Launch Phase, when the website goes live to the world Drive Traffic Phase, which includes strategies for getting people to find your new website