There are many effective ways to increase the number of app installs and attract users.
First and foremost, promote your mobile app online by creating various digital marketing campaigns. You can:
Use different social media platforms
Promote the app on your website
Invest in paid advertising on social media or search engines
Start email marketing campaigns
Increase SEO efforts
Remember, however, that most users discover mobile apps by browsing app stores. So if you want to increase app visibility and improve conversion rates you should, first and foremost, focus on App Store Optimisation (ASO).