As an online marketing manager, measuring the success of your campaigns is crucial to understanding the effectiveness of your efforts. There are several key metrics that can be used to track progress and determine ROI. One of the most important is website traffic, which can be monitored using tools like Google Analytics. This will allow you to see how many visitors are coming to your site, where they are coming from, and how long they are staying. Another important metric is conversion rate, which measures the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Other metrics to consider include social media engagement, email open rates and click-through rates, and search engine rankings. By tracking these metrics over time, you can gain valuable insights into the success of your campaigns and make data-driven decisions to optimize your marketing strategy for even better results.