Included in all my website packages is basic SEO set up to optimize your website to the minimum requirements of the SEO plugin we are using, to the best of my ability. For WordPress, I use YoastSEO which is user-friendly and one of the top SEO plugins in the market. Writing for SEO is not included and is best done by your copywriting professional. If you require additional, specific or on going SEO services I would recommend getting in touch with an SEO expert who can give you expert help.