The People Also Search For (PASF) SERP feature helps users find a better search result if their search intent wasn't initially satisfied. It is a search engine feature that displays after someone acts on a SERP feature and then returns to the result page almost immediately. This is taken as a signal they could not find what they wanted. So, the search engine next suggests new results under people also search for. The search engine hopes the person won't simply try a different browser. Their algorithms strive to be the best at matching search intent and pleasing the person conducting the search. Like all universal SERP elements, this feature typically commands significant space in page one search results. The subsidiaries and “people also search for” links take people to a SERP with a related carousel result, or informational content that keeps you connected to your main query. The People also search for box can display anywhere on the Google search engine results page, though: either at the bottom of the Knowledge panel or lower down the page is more common. The People Also Search For box or PASF is a dynamic entry. Meaning that it is not always visible on every search and is query case-dependent. It also returns a similar by unique type of result from its initial iterators – the Related Search Results section and the People Also Ask or PAA section.