A product concept statement briefly summarizes the core idea behind a product, articulating what it is, who it’s for, and its benefits. Here are some examples:
A subscription wardrobe box delivering curated professional and casual outfits matching your personal style preferences and sizing every month.
A smart home security system with wireless cameras, sensors, and automatic alerts allowing homeowners to easily monitor their property from anywhere.
A meal kit delivery service providing fresh, pre-portioned ingredients and simple recipes for healthy, delicious dinners that can be prepared in 30 minutes or less.