Managing your credibility online is an important part of today’s professional environment, but it can be tricky. Sometimes using your position of influence to solve all of your consumers’ problems with your products can hurt you. People don’t typically want to be “sold,” and often leaders that take every opportunity to sell can suffer from a poor reputation. When people see that you’re primarily promoting yourself and your product they start to value your opinion less. Becoming a well-respected leader in your industry can be complicated, especially when you have your sights on sales. There are a few ways in which you can improve your credibility online including becoming a thought leader, helping others without directly selling your product, being an authentic communicator and staying informed about your industry. The best tactic is to use your position of influence to contribute to your industry on a larger scale. Learn more about managing your credibility online.