To effectively use hashtags on Instagram, follow the below points: - Track your insights and see which hashtags are working for your posts.  - Research hashtags used by your competitors and industry leaders.  - Avoid using banned or spammy hashtags. - Don’t use hashtags that are not relevant to your content. - Use only 5-10 hashtags to get optimum reach. Don’t stuff your caption with the entire limit of 30 hashtags. - Don’t use the same bunch of hashtags in every post.