A dynamic phone number is used on your website to ‘dynamically’ display a unique phone number to each visitor to your website. They allow you to see which of your marketing activities are responsible for generating inbound phone calls from your website. Using dynamic phone numbers on your website enables you to see each of your visitor’s complete journey – from the source and medium (including keyword if they came from PPC), to every single page they viewed, how long they spent on each page, and any other actions they took – including live chats and form fills – as well as phone calls. If they made multiple visits, you can also see each of those, so you get a more complete picture of the touchpoints that your prospects take. Dynamic phone numbers work by installing a small piece of code to every page of your website. This can be added to the source code of your website, or using Google Tag Manager, or our WordPress plugin.