One of the tried-and-true methods of increasing rental service sales is through upsells. Car rental text marketing can be a great tool for heightening a sense of FOMO ahead of a customer’s pickup time. For example, a few days before a booking, a car rental company can send out an inspiring image of higher end car model than is booked and ask the customer if they want to upgrade at a slight discount. A few other ways to increase rental car bookings is through a customer loyalty program, which can also be managed with a car rental text marketing platform, or through targeted promotions, like a mobile coupon sent via SMS.