PPC is a digital marketing service that stands for pay-per-click. It is an advertising process that helps your business to compete with your competitors. PPC advertising involves placing ads on search engines and other platforms, and you only pay when a user clicks on your ad. It offers immediate visibility and targeted reach, allowing you to display your ads to users who are actively searching for relevant keywords. PPC advertising can help increase brand exposure, drive website traffic, and generate leads or sales.