Cringe-worthy content can play a significant role in shaping societal perceptions of cultural norms by highlighting differences and similarities between various cultures. When viewers experience secondhand embarrassment while watching shows like "Indian Matchmaking," it prompts them to reflect on their own values and judgments. For example, discussions about personal finances or family expectations during first dates may elicit cringing reactions from Western audiences due to cultural differences. This exposure to unfamiliar customs can lead to increased awareness and understanding of diverse cultural practices, challenging preconceived notions and stereotypes.