Getting started with email marketing is easy when you choose a user-friendly tool like Sendinblue. There are plenty of options to import your contact list or start a brand new list using email signup forms. Design tools like the Drag and Drop editor make it easy to create eye-catching email designs. As most marketers would agree, the hard part about email marketing is finding the balance between helpful/interesting content and promoting your business. Try different content approaches to see what gets the best engagement from your audience. This means experimenting with different subject lines, calls to action, images, sending times, and more.  Once you nail down the approach that works best for your business, email is a relatively cheap and easy channel to maintain.