Inbound marketing essentially comprises all areas of online marketing that are referred to as so-called pull advertising. The primary goal here is to generate new leads via high-quality content. Providing content that adds value to your customer as well as maintaining relationships with relevant influencers in your industry are very important. Thus, content marketing and PR are among the marketing tools of inbound marketing. In addition, efforts in email marketing, social media, as well as SEO & SEA activities are also assigned to the inbound marketing tools. We have listed 4 of the most effective inbound marketing tools below: 1. search engine optimization: For you probably not too foreign component in the acquisition of new customers. And that's what makes search engine optimization so valuable for your inbound marketing. If your website is easy to find in Google's SERPs, you can more easily convert potential customers into new leads. 2. social media marketing: You can use social media platforms to place targeted advertisements for your target group. This way you get a higher reach and new users become aware of you and your company. In recent years, the distribution via social media channels has increased significantly, so use your potential for inbound marketing here. 3. e-mail marketing: This marketing tool is most suitable for existing customers who have agreed to receive newsletters. Nevertheless, offer potential new customers on your website actively that they sign up for your newsletter. Many companies reward a newsletter subscription with a small goodie, such as free shipping on the next order with a discount code. With your email marketing, you can address your customers in a personalized way and retain them in the long term with informative and appealing content. 4. landing pages: It is no secret that well-designed landing pages can increase the conversion rate. Make sure that you present all content about your product and service on your landing page in an appealing way. You can also navigate the customer further to your regular website with internal links if the user needs more information. This also increases the dwell time your website. In the end, however, it is important that the user receives everything he needs from you to complete the purchase and that you can establish him as a long-term customer with a convincing user experience.