Unlike traditional marketing, there are numerous free ways to begin marketing online. If you have a website, you only need to invest time and energy in search engine optimization, or SEO, and all social media platforms are completely free to join. You can promote your brand whenever and however you wish. However, if you want to maximize your online potential, you will most likely need to invest in professional Internet marketing. Most business owners and traditional marketers do not have extensive knowledge of SEO, PPC, and other strategies that help sites succeed in the increasingly competitive online market.