Having multiple sales channels for a dropshipping store can be highly beneficial, especially when it comes to optimizing advertising campaigns on Google Ads. When a store has multiple sales channels, the advertising pixel can gather data from each channel and use it to learn more about different audiences. This data can then be fed back to other sales channels, helping them to improve and become more effective. With multiple sales channels, dropshippers can reach a wider range of potential customers and reduce their advertising costs by targeting more qualified shoppers. Additionally, using multiple sales channels allows businesses to pass through different phases of growth more quickly. By leveraging the benefits of dropshipping on Google Ads along with other sales channels, dropshippers can optimize their advertising strategies, drive more traffic to their store, and ultimately grow their business.