Session Wednesday, April 12 | 3:00 PM – 4:00 PM Deacon Wardlow, Spectacular Media Signage is a hard sell with a long turnaround from concept to completion. Sales are constantly struggling to deliver a solid product with competitive pricing – and yet we’re constantly asked to “sharpen the pencil” – discount – and ‘tighten’ things up. It’s not hard to fill the funnel, but closing an opportunity for a win is increasingly difficult. I’ll share the value build strategy which will not only help you win more opportunities – but end the sticker shock, the ‘low bidding,’ and help you move forward with happier customers (and a better bottom line).