An online business niche is a specific market segment or area of expertise that you can focus on to create and monetize an online presence. By narrowing down the scope of your business, you will be able to target a more specialized group of customers with tailored products, services, and marketing strategies. This strategy allows entrepreneurs to become successful without needing large customer bases or deep pockets. Niche businesses are often characterized by having low overhead costs, high profit margins, and relatively small customer bases that are willing to pay for their products or services. Additionally, many niches provide opportunities for direct contact with customers which can lead to valuable relationships if cultivated properly. It’s important to take the time when researching potential niches so as not get overwhelmed by the overwhelming amount of information available out there before committing yourself too much resources in something that may not work out in the end.