In retail, the customer experience is everything. That's where UX design comes in. The role of UX design in retail store is to create an enjoyable and easy to use shopping experience for customers. This can be achieved by ensuring that the store layout is clear and easy to navigate, the products are displayed in an appealing way, and the checkout process is quick and efficient. Creating a good UX design for a retail store can help to increase sales and encourage customers to return in the future.