Traditionally, web developers would create and manage tags for a website, given that so many tags can work simultaneously. Through a tag management system (TMS), you can do that job independently — no coding skills or knowledge are typically required, and the whole process is much less time-consuming. In a TMS, you use a single master tag — called a universal container tag (UCT) — that controls all the tags you have in your website’s code. After you implement the UCT in your website’s code, you can access the TMS when you want to make adjustments. Opting for a TMS is a must for all kinds of businesses, especially ones that employ multiple marketing tactics. A TMS can provide ease of management, making collecting data much more efficient.