Email marketing can be effective for almost any type of business, regardless of size or industry. It’s a versatile tool that can adapt to different business models and audience types. Retail businesses can use it for promotions and product updates, while service-based businesses can share expert content or service offerings. B2B companies can leverage email for lead nurturing and relationship building. The key is to tailor the strategy to your specific audience, offering relevant and valuable content that aligns with your business objectives. With the right approach, email marketing can be a powerful tool for customer engagement and revenue generation.