Content is king in terms of website success. A website’s content is the single most important factor in creating great website – it engages users and entices them to take the desired action, for example, buy a product, request a quotation, make a donation, or sell a service. Good content is valuable to a potential user, organized in a way that is easily found and digested, and engaging. Developing well-written content is one of the most time consuming tasks in building a website.
Typical sections of many small business websites include: About the Company, Personal Bios, Services Offered, Products Offered, Specialties, Testimonials, Frequently-asked Questions, Pricing, Promotions, Contact Info and Map, Educational Videos, Useful Links, Forms Download, and an Informational Blog. This list is, by no means, complete and will certainly vary by industry and type of business. It is a good idea to research a wide range of industry and competitor sites to gain an understanding of the standard and best practices, content, and closest competitor designs.
If you are struggling to develop site content, we can assist in the process of gathering draft material.
Learn more