ALFI’s smart technology detects behavior without collecting or storing personal data or facial images. It sets new standards by providing precise targeting information to advertisers by collecting information in non-intrusive ways that are compliant with  GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and HIPAA (Health Insurance Portability and Accountability Act). Since both GDPR and CCPA focus on the collection and storage of personal data, the fact that ALFI does not collect any personal identifiers or information makes it compliant to these privacy laws. ALFI’s activities in the UK The ALFI platform is built using GDPR standards in the UK. For example, the Hammersmith Broadway Mall leverages ALFI’s software. With ALFI, they are able to control the advertisements consumers are served in real time without capturing personal information. Similarly, in the Belfast Airport, we have set up kiosks that detect metrics like age and gender to deliver relevant content to the demographic viewing the screen, all built to GDPR standards. And, in keeping with those standards, our tablets in taxis do not store images of riders.