Reputation management and reputation recovery services work to improve your online reputation, or fortify it to better be able to deal with negative press if it occurs. This can include reaching out to website owners, hosting providers and similar to get personally identifiable information or illegally shared information taken down, but also covers things like improve your general presence online, PR campaigns, positive news features, and other marketing efforts. SEO reputation management is specifically focused on search engine reputations (the area of marketing I specialize in), but I can also help support you on other marketing channels.