Based on an extensive study, the busiest area for Lyft drivers (and one where they often deadhead in the evening hours) was the Near North Side Area. Neighborhoods such as Gold Coast, Streeterville, Old Town, and River North had nearly 20 percent of the total pickups in Chicago. After this, the Loop area had nearly 10 percent of the total pickups. The third-busiest area for Lyft drivers was the Near West Side, including the Fulton Market, Illinois Medical District, and the United Center area. This area had almost the same number of pickups as the Loop district.