Curve TV faced several challenges that contributed to its failure in the market. One key factor was the limited practicality of the curved screen design.  Additionally, the manufacturing costs for curved displays were higher, leading to higher retail prices that many consumers were unwilling to pay. The lack of compelling content optimized for curved screens also hindered its appeal.  As flat-screen alternatives improved picture quality and affordability, Curve TV failed to provide a convincing value proposition, ultimately leading to its downfall in a competitive television market.