Digital marketing encompasses various strategies and channels. Some of the key types include: Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic. Content Marketing: Creating and sharing valuable, relevant content to attract and engage a target audience. This can include blogs, videos, infographics, etc. Social Media Marketing: Using social media platforms to promote products/services, engage with audiences, and build brand awareness. Email Marketing: Sending targeted messages or newsletters to a list of subscribers to nurture leads and maintain customer relationships. Pay-Per-Click (PPC): Advertising model where advertisers pay a fee each time their ad is clicked. Commonly used in search engines and social media platforms. Affiliate Marketing: Partnerships where businesses reward affiliates (individuals or other businesses) for driving traffic or sales through their marketing efforts. Influencer Marketing: Collaborating with influencers or individuals with a dedicated following to promote products/services to their audience. Video Marketing: Using videos to promote and market products or services, often through platforms like YouTube, social media, or embedded on websites. Mobile Marketing: Tailoring marketing efforts specifically for mobile devices, including mobile-optimized websites, apps, SMS marketing, etc. Remarketing/Retargeting: Showing targeted ads to users who have previously visited your website or interacted with your brand online. Digital PR (Public Relations): Leveraging online channels to manage a company’s image, visibility, and reputation. Native Advertising: Creating ads that match the form and function of the platform on which they appear, providing a more seamless experience for users.