Not all backlinks are created equal. Here are key factors to assess the quality of a backlink: Domain Authority: Links from high-authority sites are more valuable. Tools like Moz’s Domain Authority can help gauge this. Relevance: Links from websites related to your niche or industry carry more weight. Anchor Text: The clickable text of a link should be relevant to your site’s content. Link Placement: Links placed within the main content of a page are generally more valuable than those in footers or sidebars. Traffic: Links from websites with high traffic can drive more visitors to your site, providing more value beyond SEO.