When you write the introduction to business plan, keep it effective. Readers will like to know about your company, its history, milestones, vision and mission. So, keep the language easy to read. Some of the sections you can include are:
Details on the business – its products and services, value propositions
About the business – its history, how it originated, founding members and current team
Key distinguishing factors – its highlights, USPs and what sets your business apart from competitors
Target audience – who are its ideal customers, markets they can be found (e.g., buyer persona)
Current business performance and way ahead – brief about financials and what the business’s growth funnel looks like