When working with an agency It’s important to agree on the success metrics of a project upfront before work starts. SEO efforts can take a long time to get results so it’s a good idea to track both leading and lagging metrics, we also want a mix of on-page and off-page metrics. A few of our favorites are:
- Create X pieces of useful content per month
- # of ranked keywords
- # of completed goals
- # backlinks pointing to your website