We developed a distinctly different and refreshing approach for clients who want the real thing with media outreach: In order to build more authentic and long-lasting relationships between brands and the media directly without agency intermediaries, we have adopted a B2B marketing approach that targets journalists through the Linkedin profiles of our clients’ c-level executive team members.  This is highly effective and makes use of a dedicated virtual assistant.  Typically, brands would run this service throughout the year. To discover this, read about our advanced B2B marketing support service for media outreach.