Designers take inspiration from just about anything. Their design project could be inspired from a picture clicked on their mobile, the corner of their house, floral arrangement in a garden, nature, abstract art, the list goes on. The things to keep in mind are the basic idea of the project, the target audience, the brand’s values, etc. Preparing a mood board keeping these things in mind will help you create the right tone, visual imagery, and context in the mood board. The purpose is to pitch your idea to the client in such a way that they feel convinced about it.