Best practices suggest including social medial links in your email signature. It's an excellent way to gain followers and encourage customers, clients, and associates to engage with your brand.nnThere are some do's and don'ts, however. If you represent a company, you should only link to the company's socials and avoid linking to your personal social media accounts.nnAlso, you might want to check with the company before linking to your LinkedIn. While it's a social medial channel for professionals, an employer might consider it a conflict of interest. Chances are the company you work for will have a LinkedIn page that you should include. Of course, if you're a CEO, freelancer, or sole proprietor, linking to your LinkedIn or social media channels can help grow your personal brand.