Training is informational. It’s to get your team aware of new terms, new tools, new accountabilities, and new possibilities. Training presents new concepts in a hands-on and interactive forum, training isn’t about change, it’s about learning. Consulting is, in part, where a consultant learns about you, your challenges, your goals. The better a consultant knows you, the better able they’re able to help you target training sessions and design a Lean Startup program that’s synchronous with your company and culture. Your team will learn by doing and a coach’s role is to ask the right questions to help your team see the purpose behind these actions. Coaching is like holding your hand and keeping you accountable, but does not mean you’re given all the answers. There needs to be accountability in order to change behavior.