First of all, a body approved by the Home Office, that can evaluate your business, must review the business plan of the Innovator Founder applicant. There is an updated list of endorsing bodies on the official government website.
You will feel confident when applying if your business plan meets the following criteria:
Innovativeness. Your idea must be unique for the English market or offer a brand-new service or product for current or future consumers;
Viability. A business plan must be well-elaborated, solid and financially sound. Thus, the ability to implement it and strengthen its position is of great importance;
Scalability. The business must have the potential for expansion and job creation within and outside of the country.
Experienced immigration advisors will help you with drafting a business plan, getting an endorsement letter from an approved body and other business matters.