Promotional products work because they provide a tangible and long-lasting connection between a brand and its target audience. Promotional products are useful items that people can use on a daily basis, as each time they use them they are reminded of your brand. This repeated exposure helps to build brand recognition and awareness, which can lead to increased brand loyalty and customer retention over time. Additionally, promotional products can be used as a marketing tool to reach a wider audience, as they can be distributed at events, and trade shows, or even given as gifts to customers and employees. Promotional products also provide a cost-effective way to get your brand's message across, as they have a lower cost per impression compared to other forms of traditional advertising.