Once you’ve designed your site, you may want to incorporate additional features to enhance the experience. Here are some additional website costs to consider. SEO tools Search engine optimization (SEO) is the process of incorporating relevant keywords, content and structure onto your website to increase its ranking on search engines, like Google. To get started, check out Wix SEO for free to get ideas on how you can best navigate the SEO landscape. However, it’s good practice to take advantage of an SEO tool to pinpoint keywords you can strategically incorporate into your content. Google Adwords Keyword Planner and Answer the Public are free options you can try. However, if you really want to invest in your SEO strategy, it’s worth purchasing an advanced SEO tool, such as Ahrefs ($99-$999/month) or SEMRush ($119.95-$449.95/month). Analytics tools Website analytics are the best way to measure your site’s performance. They allow you to assess important statistics such as website traffic, bounce rate, clicks and page duration so you can determine your site's success. With Wix, you get a free, user-friendly analytics interface built in free for your first year of use. However, there are a variety of other programs on the market - perhaps the best known analytics software for business being Google Analytics (GA). While GA does offer a free version, you’ll need to purchase GA 360 to utilize the more advanced features, which runs at $150,000/year.