Instagram now supports horizontal videos, so you can upload your event video as is. However, for better engagement and a more seamless viewing experience on mobile devices, it's often better to optimize your video for Instagram's vertical format. We recommend reaching out to an editor to adapt your existing video to the vertical (9:16) aspect ratio. This process involves reformatting and adjusting the footage to fit the new dimensions while highlighting the most important elements. By planning for vertical format from the outset, we can adjust framing and composition during filming to ensure your content looks its best on platforms like Instagram and TikTok.