When it comes to giving feedback, there are a few common reasons - why people might struggle. One of the main reasons is that they are not comfortable giving feedback.  It can be difficult for someone to open up and speak their mind. Additionally, they may fear they will hurt the other person's feelings. (It is way common.) Fortunately, several techniques can help improve feedback-giving skills. One approach is to provide feedback constructively. It means that you try to find solutions to the issue at hand instead of simply issuing criticism. Another approach is to give reflective feedback to the individual receiving the feedback. It means that you consider their circumstances and beliefs when providing feedback. Finally, providing feedback as soon as possible after the incident occurs can be a good way of reducing the chances of conflict arising from feedback.