Ultra Premium (UP) is a category of olive oil, developed and administered as a trademark by Veronica Foods Company, to distinguish the highest quality olive oils in the world. The UP standard is used by Veronica Foods and its partners to identify olive oils that meet the UP standards. Ultra Premium Olive Oil exceeds world standards for olive oil quality. It is the freshest and finest olive oil in the world today. This chart shows the level of quality for UP Existing EVOO Standards Chart