Although affiliates can potentially make thousands or even millions of dollars advertising to just this demographic, it is not that easy. While millennials consume a lot of content and are engaged buyers, they are also very picky. Here are some information that can help you develop your advertising strategy.
1. Use ads that look native to the website. 91% of content that millennials consume come from the discovery feed. They instinctively know how typical display/banner ads look like and are often averse to them, which is why in-feed recommendations work best.
2. The ad title says it all. One in every five millennials read just the title of the article, hence you should include informative ad titles as a variation in your creatives. Also, according to a study made by the Interactive Advertising Bureau (IAB.com), 44% of echo-boomers visit a website or social media page because of an attractive ad headline.
3. Millennials hate disruptive advertising. This is proven by the 64% of this demographic that uses ad blockers. All the more reason to focus your efforts on native advertising.
4. Test auto-playing video ads. According to the same IAB.com research mentioned above, 79% of millennials like it when videos auto-play in their feed.
5. The more informative the content, the better. 83% of millennials find online content to be very useful. This generation likes making an informed decision, especially when it comes to their purchases and subscriptions. So if you want your offer to convert, let your buyers know what it's all about. You can't be shady when marketing to millennials.
6. Invest in keeping them satisfied. Echo-boomers are into subscription offers more than any other age group. So as long as their needs are satisfied, they will stick to a service or product. They would even 'flex' or show-off that they are using the service, which is equivalent to free promotion for the business. If they are treated as valued customers, they will be loyal to the product.