It all really depends on how much time, effort and resources you are willing to put into selling on Etsy. There are sellers who only make a few thousand dollars a year, while there are others that make over $100,000 a year. Based on previous case studies, it is likely that 50-60% make up to $20,000 a year, and 40-50% make greater than $20,000 a year. If you make selling on Etsy your full time job and are selling a unique, in-demand product, you can be very successful!