Selling online is not just about having a web store today. It's about continuously delivering an exceptional customer experience. It's almost impossible to scale your business online and personalize digital experiences without rich and streamlined product content. Whether you are selling on one or more channels, it gets harder and harder as you grow to manage product catalog data in a fragmented fashion in spreadsheets, cloud storage, ERPs, and other legacy systems. Common challenges include costly and complex content operations, poor data quality, inability to scale assortments and sales channels, and poor site experiences.
A PIM system brings together ALL your product data and workflows and makes it easy to manage, enrich, and deliver great product content to digital channels at scale. It is a critical commerce tool that has been proven to increase user productivity, reduce costs, and accelerate eCommerce sales.