Successful brands sell, have a clear voice, and have a relatable identity.
Successful brands sell: Successful brands sell the goods and products to the consumers that they target.
Brand voice: Successful brands speak in a consistent, distinct voice that resonates with target customers. Examples of types of brand voice include authoritative, technical, professional, and friendly.
Brand identity: Successful brands have a strong identity, which means they effectively convey their brand through visuals and messaging. Elements of brand identity include a logo, colors and fonts, advertising, and website design.