Underperforming keywords are one of the fastest ways to lose money on your PPC campaign. To generate a solid return on your ads investment, you need to identify which keywords are underperforming to drop them and focus on the keywords that deliver clicks, traffic, and conversions.
The first tool you should use to check for underperforming keywords is Google Keyword Planner. This tool can help you identify which keywords best fit your goals and your budget. From there, you can use Google Adwords to check your quality score. Finally, be sure to use our free Google Ads Audit tool. It will show you exactly which of your keywords are underperforming – and the report is ready in less than 3 minutes! Click the button at the top of the page to quickly identify your underperforming keywords.