Lou Bloom's motto is If you want to win the lottery, you have to make the money to buy a ticket. This phrase perfectly encapsulates his business ethos and overall attitude towards success. His philosophy is that if one works hard enough and makes sound decisions, rewards will follow. He believes in taking risks, putting in long hours, and never settling for anything less than excellence. Ultimately he sees ambition as a tool which can be used to achieve great things but only if it is coupled with smart decision making. By sticking to this mantra Lou has been able to build an impressive career as an entrepreneur and businessman despite coming from humble beginnings.