Social media marketers use popular social platforms such as Facebook, Twitter, YouTube, and Instagram to promote a company and its products/services. Key duties may include:
Crafting engaging content (i.e. blog posts, infographics, visual posts, videos, etc.) for their online social media followers
Using the available advertising tools of each platform to create effective marketing campaigns
Tracking the performance of their social media content or campaigns to identify audience trends, interests, or behaviours
Communicating with customers through social media and answering their enquiries
Scheduling social media posts in advance using tools such as Hootsuite, TweetDeck, or Sprout Social
Collaborating with other brands or social media influencers online