FOUR PAWS is an advocate of an animal-friendly lifestyle and encourages the reduction of animal-derived products and opting for a more plant-based diet. Read more about 'The 3Rs Principle' here! Looking at the overall meat consumption which is continuously rising, meat is one of the favorite food items worldwide and it is unlikely that everyone will switch to a vegan diet. As cultivated meat is real meat, it might be a way to minimize cruelty to farmed animals and a way to support the end of intensive farming and factory farms, because meat can be delivered in a high quantity without the need to breed, raise, keep and slaughter billions of animals for it, like it is done today.