For B2B content teams, the process for creating high-value content should typically take this approach: Research and outlining. As the initial stage of your writing process, this is the ideal time to get your ideas on paper, gather information, create a structure for your work and find relevant authorities to buttress your points. In a B2B content marketing report, 73% of respondents find case studies to be the most helpful resource in creating quality content. Writing. This stage is where you do the bulk of the work. You expand on your outline’s basic points until you have a fully-fleshed piece. Having a bit of sloppy copy in your first draft is okay since the focus is to write freely. Editing and revising. Your priority is ensuring that your copy complies with writing style guides, brand tone books, pre-defined grammar rules and SEO best practices. Proofreading. There’s bound to be a few extra spaces or double punctuation, especially on collaborative posts or revisions from other team members. The proofreading stage is the best place to catch and correct them. Publishing. After reviewing your work with fresh eyes, it’s time to get your content to your target audience.