Respond humbly to all your reviewers & reviews. If your customers are taking out time to write reviews, you should take the time to respond to them, no matter how long it takes. Many companies make the mistake of sending the same message to all their customers. This will not only alienate customers but will also significantly reduce your rating for customers who feel that their concerns are being ignored. No matter what your customers say, please write down the steps to address their concerns and let them know that you are trying to solve the problem. Respond to all reviews, good and bad.