Once installed and plugged in, the MDS establishes a 50m Wi-Fi radius, and consumers can download as much content as they like.
Since the MDS is fully offline, downloads are very fast (1 film in 1 minute) and do not generate any cellular data charges for consumers.
Once the content is on the consumer device, they buy a "pass" (mini subscription) and watch as much as they like.
When the customer's pass expires, the content on the consumer device is locked until they "top-up" on another pass.