Both ecommerce and traditional SEO utilise a similar array of on-page and off-page tactics to enhance search engine rankings. However, ecommerce SEO places a greater emphasis on optimising individual product pages, including the refinement of product titles, descriptions, and images, as well as implementing schemas to boost product visibility on search engines. The strategy in ecommerce SEO is also distinct, focusing on driving online sales, which necessitates a keen understanding of keyword intent to effectively engage users at various stages of the customer journey.