To effectively target your CRO efforts, consider the following:
Traffic Volume: Focus on pages with significant traffic, as low-traffic pages can prolong the testing process.
Analytics Review: Examine pages with high bounce rates or low engagement metrics like form submissions.
Transactional Page Analysis: Pay special attention to transactional pages, such as shopping carts or lead generation forms, as improvements here can directly impact conversions.
Optimizing these pages can lead to more meaningful and quicker improvements in your site's overall conversion rate.