Creating your first remarketing campaign can be both an exciting and nerve-wracking experience. We’ve put together a small guide to getting started with remarketing ads.
First things first; you’ll need a Google Ads account and a Google Analytics account linked to your website.
The second step is to set up a remarketing tag on your website so you can track who visited your website.
Once you have your tracking data, you can create a target audience based on the pages they visited or actions they took on your site. Creating intentional remarketing lists can help to segment your audience and narrow down your targeting efforts more efficiently. For example, your remarketing lists could be based on shopping card viewers or page viewers for a particular product category.
The final step is to craft an enticing ad campaign specifically targeting these leads. Just be sure to monitor your website traffic and adjust your strategy as necessary. Remember, the key to successful remarketing is reaching the right audience at the right time with the right message.