One of the best mission statements we’ve found is Amazon’s: “Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.”
This mission statement is great because it’s able to communicate the brand’s values and commitment to its customers and employees. It provides a quality roadmap that should influence every decision made by the business and lets others know what’s important to it. And it does this in one sentence.