Yes. You should reply to every bad review a guest leaves for you. Responding to negative reviews has many benefits, says Adrienne Digles, who leads Vacasa’s reputation management team. “Mainly, responding personally and authentically shows that you’re paying close attention and care to your guests and their experience in your home,” she says. Seasoned travelers know that things can go wrong wherever you stay. But, a thoughtful host who tries to make things right can make all the difference.