Lead Prosper stores lead data indefinitely by default. We do not automatically delete or purge any lead records from our system. Your lead data is retained in Lead Prosper for as long as you maintain an active account with us. This allows you continuous access to your full historical lead data for analysis and reporting purposes. Of course, you have full control within your account settings to request deletion of any leads if desired. We can walk you through how to manually delete records you no longer need access to.