To begin, virtual tours improve your brand's success on Google because the search engine's algorithms are built to appreciate dynamic content and promote cutting-edge technology like virtual tours. Improved Google Ranking - With a 3D virtual tour creation, you can increase client engagement and Google will compensate you by rating your site higher than others. The click-through rate will rise as potential clients get more interested in learning more about your tour. Google Business Profile - By including a virtual tour in your Google My Business profile, you will appear more frequently when someone in your area searches for a company in your sector/field near his/her location. Because you are providing visual proof of your business and have nothing to conceal, Google will consider your page to be more credible.