Cement businesses make money by selling their products to customers who need to create or repair concrete structures. They may also offer consulting services for larger projects and charge for their expertise. Cement businesses typically target contractors, home builders, and developers who need to use concrete in their projects. For example, a cement business could target contractors who are building a luxury apartment complex and need to purchase large quantities of high-quality cement. Additionally, they could target homeowners who are looking to repair their driveway and require smaller quantities of cement.