We could spend hours listing the differences between these two business models: while B2C is dedicated to bringing products and services to the final consumer, the B2B model is responsible for delivering the final product to companies. Therefore, we can say that the B2B model is the more profitable service. Despite this, there are exceptions such as, for example, the large markets that dominate the B2C model.
It should be borne in mind that both business models have their own needs and, therefore, are sold differently. In the case of B2C, promotions, discounts or 2x1s are particularly popular. On the other hand, in B2B the quality, stability, efficiency and, in general, the more durable aspects of the product or service purchased are valued.
We can say that B2C has a greater emotional weight, unlike B2B which follows a more rational line.
A customer who buys a fast-food restaurant does not have the same goals or needs as those who buy communication solutions for a company. Keeping this in mind is essential to start working on the particularities of your audience.