Saturation mailing lists are useful if you wish to reach the vast majority of individuals in a certain region. You may send mail to whole postal codes or carrier routes using this kind of mailing list. Because saturation lists offer many addressing choices they are inexpensive. Saturation lists must be in good functioning condition and follow the 90/75 rule to save money. A broker or list supplier may rent saturation lists.
Saturation Lists Benefits
Allows you to utilize the lowest postal rates – Ideal for businesses that provide products and services that the majority of customers need.
- For your postal routes use average demographic data.
- Excellent for drawing big crowds and publicizing events new locations or goods.
- Delivery choices for your mail delivered through the United States Postal Service.
- Marketing Mail – All Direct Mail (EDDM) Targeted Address Lists Select the mailing list if you wish to target particular demographic data. These lists may be filtered based on a variety of factors including geographic demographic and psychological factors. The target list is more expensive than a saturation list since it employs selection to identify the appropriate audience. A broker or list provider may rent you a target list. You may also create your own email list and keep it up to date.