Keywords are the main component of Pinterest search engine optimization and good SEO practices in general. Pinterest will curate the user's feed based on what words the users search for and how those words are used in pins. With that in mind, it’s important to identify what keywords you should tag in your pins in order to reach the right audience. Guided search helps users on Pinterest narrow the search results by including related terms to help find more relevant results. These related terms will help you determine the most popular search term queries for that specific topic.
After testing out different search queries, explore niche topics. Pinterest provides a variety of subcategories for a multitude of topics which make it easy to find keywords fi your pins are particularly niche. Explore topics that are relevant to your business and notice how your competitors in your niche are using their keywords.