The lead generation process is intricate with a long and consistent effort. Moreover, in the B2B sector, it can take weeks or even months before a prospect turns into a lead and a client. The whole cycle typically involves both, the marketing and sales team, along with all relevant teams, making coordination a hassle.
Nevertheless, when all the teams are aligned and collaborate to achieve the lead generation goals, they can pull off endless successful sales with no power weighing them down.
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