If you’re running a website, you want to make sure it’s doing its best to show up in search engine results. That’s where an SEO audit comes in. By reviewing and analyzing your website’s content, structure, and technical setup, you can identify areas for improvement and start taking action to increase your visibility in search results.
An SEO audit can seem intimidating, but with the right tools and techniques, it can be a manageable and effective process for boosting your website’s performance.
In this article, we’ll cover the basics of an SEO audit and provide a comprehensive checklist to help you get started.
An SEO audit is a comprehensive review of your website with the goal of improving your search engine rankings. It’s an assessment of your website’s current health, with a focus on identifying areas where you can make improvements to increase your visibility in search results. During an SEO audit, you’ll evaluate your website’s content, structure, and technical setup to identify any issues or opportunities for improvement.
Some common things you’ll look for during an SEO audit include:
Keyword optimization: checking your content to make sure it’s optimized for the keywords you’re targeting
Site architecture: evaluating your website’s structure to ensure it’s easy for both users and search engines to navigate
Technical setup: checking that your website is properly configured for search engines to crawl and index your content
By performing an SEO audit, you can identify areas for improvement and prioritize changes that will have the biggest impact on your search engine rankings.