A content management workflow is a structured process. It outlines how content teams create, review, approve, and publish content within an organization. This process acts like a roadmap for content managers, creators, editors, and team members involved in content creation.
A well-defined workflow ensures that content remains consistent, aligns with the organization's goals and messaging, and stays on-brand. Typically, it includes stages like content brainstorming, development, editing, approval, scheduling, and publishing.
When organizations are effective at content workflow management, they enhance content quality, streamline processes, and maintain brand consistency across multiple channels.