There were two major turning points for us. Initially, like everyone else, we started by offering specific piecemeal services. However, down the line, we realized that clients were not looking for a service; they were using it to solve a particular business problem.  So our first major mindset shift was to move from offering a service to offering wholesome multi-service spanning business solutions by understanding & analyzing the challenges faced by the client and making tailored recommendations that work. The founders and the senior members of Brandloom have decades of experience working in corporate leadership positions, which makes BrandLoom better placed to analyze & understand business problems from a birds-eye view. This differentiates us head & shoulders from the competition and the gig economy. The other turning point for us was investing regular time & funds in internal company-wide training programs for our internal teams, such as sales, design, content, SEO & development teams.  These training workshops have bought the teams together on BrandLoom’s values, mission & vision.  They also help the teams stay updated with current industry standards.  They have also helped facilitate knowledge sharing, improve leadership skills, and improve our internal delivery processes. That lifted our game.