The answer is likely to encompass the following: n I want to be my own boss; n I want to control what I earn; n Ideally I would like my online business to run without me, giving me a passive income; n Eventually I want to sell my online business – or part of it – and reinvest my money in something else. n It is common knowledge that you will never make as much money running an online business as selling it and, if you could do it with one business, you can repeat it with second online business. The question is: