To help people and your followers learn about your business, capitalise on Instagram and Snapchat stories. There are several playful and interactive ways to make your stories attention-grabbing. Some content ideas include – giving your community an inside view of your business, sharing client testimonials, real stories of your employees and sharing tips and hacks. Remember, both these platforms are extremely creative. Therefore, try to explore how you can make the text and content you post interactive. Use different fonts, colourful text, GIFs, stickers and gradient backgrounds to grab eyeballs. You can also maintain a story aesthetic by using apps that allow you to create clean layouts. You can check out apps such as Unfold and StoryArt. If you have a new product or upcoming event, you can even use the countdown feature on Instagram stories.