Tail spend does not include only low-value transactions. It’s not just the checkout-lane pack of gum that you don’t notice. In some organizations, it can consist of significant high-value purchases that are undertaken by a department to speed up a need within the business - a need-based purchase of an entire dinner for the whole family.
With the surge of SaaS-oriented companies (estimates show there are currently ~30,000 SaaS companies) more businesses are turning to SaaS to address the increasing use of smartphones and app-based services and the extensive adoption of public and hybrid cloud. With the increasing adoption of artificial intelligence (AI) and machine learning (ML) across industries such as BFSI, healthcare, and IT & telecom, this has resulted in about 14B SaaS customers.