If you're reading this, you are likely in the market for a new car and doing a lot of research. Depending on where you are looking, you may have noticed multiple prices for the same vehicle. For instance, TV commercials may advertise a 2018 Toyota Corolla differently than the pricing you may see on a website. This may lead to some confusion but the reason is pretty simple.
Many commercials will only show you the MSRP of the vehicle (Manufacturer's Suggested Retail Price). The MSRP is set by the Manufacturer, in this case Toyota, as a suggested price to sell the vehicle at and is the only price that legally has to be shown. However, at Don Valley North Toyota, we want to be up front about our prices, which is why we choose to include all fees in our pricing.