PPC, or pay-per-click, advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It allows businesses to display their ads prominently on search engine results pages and other online platforms. PPC advertising can benefit your business by driving targeted traffic to your website, increasing brand visibility, and generating leads or conversions. With careful keyword targeting, ad customization, and budget control, PPC enables you to reach your desired audience and achieve measurable results.