Klaviyo has analytics and modeling features that provide statistics, A/B testing, and predictive insights that rely on machine learning to predict the total amount of future spending, probability of churn, customer lifetime value, etc.
However, for a 360-degree view of your marketing efforts, you need a solution that brings together campaign performance insights from all your marketing channels.
Whatagraph is more than just a reporting tool — it’s an all-in-one marketing data platform to connect, organize, visualize, and share insights from marketing data that comes from diverse sources. This means you can quickly and easily explore Klaviyo data along with the key performance indicators from other marketing channels you use, such as social media, e-commerce, Google Analytics 4, PPC apps, etc.