First, take in to account what you’re working with—your climate and growing conditions, production facilities and capacity—and what you’re growing the hemp for. If you’re growing it for CBD, for example, you’ll need a lot more growing space than you would for other industrial applications, like food, fuel, textiles, paper, etc.
You’ll also want to get a sense of what characteristics and phytochemical profiles are most in-demand in the marketplace. Ask industry insiders—like suppliers, wholesalers or brokers—whose insights and opinions you trust.
From there, it’s just a matter of choosing from the available strains that (a) best answer the demand, and (b) grow well in your conditions.
If you’re still unsure, our expert cultivators are happy to help you identify the ideal strains for your specific needs.