Broadcasting is crucial in helping to establish and sustain our Canadian identity. The CRTC then establishes regulations and guidelines to guarantee that those goals are met in Canada's broadcasting system.... Canadian content represents a significant portion of many broadcasters' overall revenue, therefore the commission makes sure that enough valuable advertising space is available for Canadian companies. The requirement was established by the Canadian Radio-Television Commission (CRTC) in 1975 as part about fair competition between private radio and television stations. The goal was to provide an incentive for broadcasters to produce quality programming by requiring them to devote a certain percentage of their airtime to Canadian content. The amount required varies depending on how much national interest content the broadcaster provides. For example, a station that broadcasts almost exclusively French language programs must include proportionally more English language programs than one that provides equal amounts of both languages. In addition to promoting Canadian culture, artists, and products, broadcasters that fail to comply can be fined up to 5% of their annual license fee. The requirement also applies to cable television providers that use over-the-air transmitters to reach more than 75% of households in a community. These companies must ensure that at least 40% of their inventory is produced in Canada.