Lets you send the right message at the right time: For example, a potential donor at the awareness stage might need information about the organization's mission and impact, while a regular donor might appreciate updates on how their donations are being used. Allows you to build stronger relationships with donors: By understanding and meeting donor needs at each stage, organizations can build trust and loyalty, encouraging long-term support. Helps you increase donor retention: Effective communication throughout the donor journey can help keep donors engaged and reduce the likelihood of them stopping their support.