The LOMO staff and board  of directors is partnering with a branding and marketing group with extensive experience in nonprofit, camp, and religious organization projects to work through the naming and branding process.​For the re-imagined naming process, the LOMO staff,  board of directors, and marketing group discussed the mission and vision of LOMO and whether a new name was necessary. We reviewed names of camp organizations from around the country and camp names from across Ohio. Our marketing partner then generated and refined hundreds of keywords and phrases and curated a final list of naming options for our team to review. Finally, the board of directors reviewed the name recommendations and voted on a final set of names for approval.