Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:
They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
Lead generation strategies for various mediums
Long-term efforts to build and promote a well-known brand
If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.