The best way to create and develop a video marketing strategy is to consider every piece of video content as part of a comprehensive brand strategy with the campaign's specific objectives in mind. Each piece of content should come with a clear plan for the role that it plays. Brands have traditionally utilised video marketing strategies with limited assets to support overarching brand strategies and many communications. The crucial difference that needs considering when developing video marketing is strategy across each piece of content. There are so many different types of videos that advertisers can create, so it's worth considering the kind of content that best serves the brand's purpose, like point and shoot, video articles, or even products and animations. Then where the content will go. It's essential to think about whether the audience is more or less likely to engage, given the environment.