For a business, the target audience is like a mine of gold waiting to be explored. And so in such a situation, every brand seeks to connect to them in the best possible ways. In such a scenario, a social media manager must be familiar with what platforms should be used to create market strategies that get the best out of them.   To identify the best platforms for your target audience, you should rely on your previous experience and skills. For example, you can take lessons from your previous job, explore what is popular among your target audience and then act accordingly.   Consider an example Gunjan worked as a social media manager and based on the languages, age, demography, interests, and locations, not only figured out the target audience for her brand but also what was popular among this group of audience. For example, young urban children used Instagram and Snapchat the most while the same in rural areas used Facebook. This way she was able to employ the best strategy and use the most suitable platform for her target audience.