Mailchimp is perhaps the most popular EDM marketing platform. It helps businesses manage their EDM marketing with ease. You can send email campaigns for free if your database has less than 2000 recipients. It comes with a suite of templates that can get you started with little or no training. Easy to use design tools will have you designing custom emails quickly. Once you send the campaign there are some powerful reporting tools that can provide analytical data to measure the success of your campaign.