To attract new customers and encourage them to choose our hotel, it is important to use various advertising strategies. Using advertising on social media, including Facebook, Instagram and Twitter, may be an effective tactic. It is also a great idea to cooperate with influencers who have a large group of followers and can positively influence the brand's image. Another way to attract the attention of potential customers is to organize competitions with prizes, which will certainly arouse interest among social media users. Let us remember that effective product advertising is the key to success, and the implementation of the above-mentioned activities may contribute to increasing the number of reservations and customer satisfaction.