Reputable business brokers leverage their resources and experience in your best interests, adding value to every sale.  They professionally and aggressively market businesses, and good brokers have a large pool of pre-existing interested Buyers. They interview and educate prospective Buyers, and support them during due diligence, financing, and escrow. Brokers provide a buffer between Buyers and Sellers during negotiations, facilitating deals that make sense. This often makes the difference between closing a deal or walking away. Experienced brokers spot potential obstacles to a smooth sale early, helping avoid common pitfalls and costly mistakes. Reputable brokers guide both parties through every step of the process until the day escrow closes, ensuring Buyers and Sellers prioritize and stay focused.  Finally, experienced Agents have good working relationships with a network of professionals (lenders, escrow officers, etc.) and can leverage that network to close deals smoothly.