You may have guessed, the actual time to complete an animation video ultimately depends on the details of each project. Factors like whether or not the client is providing content, like illustrations and script, will effect the production schedule. Of course, having ready-made content is more time efficient. Other aspects to consider include the difficulty of illustrations or animation required for the brief. Animation techniques like 2D or 3D Animation are more time consuming, compared to automated like with After Effects in Motion Graphics. It’s certainly recommended to allow for an average of at least 4 weeks lead time for a new project request. Changes in art direction or any delay in feedback steps should also be taken into consideration for the final timeline.