Popups can be an effective tool for increasing conversions on your website. Here's how to use them: Add opt-in forms as popups, flyouts, or chat windows to capture visitor's contact information. Offer enticing incentives, such as downloadable resources or exclusive discounts, in exchange for the visitor's contact information. Avoid adding popups to pages where there is obvious intent to purchase, like the checkout page, to prevent negatively impacting the buying experience. Strategically place popups on key pages, including the homepage, product pages, About Us page, collection pages, and blog, to maximize conversions. Monitor the performance of your popups and optimize them based on conversion rates and user feedback.