Sometimes doing it yourself is OK, but as a general rule, we don’t recommend it. Video is a powerful marketing tool when done correctly, with well-thought-out scripting, filming, and editing aimed at your target market. With professional-quality videos, you can enhance your business’ marketing success and better engage your audience, resulting in a better return on your investment. And, let’s face it, DIY videos can make you look less than your best, and we don’t want that!