The introduction of the website builds the first impression of the company in front of the readers. It should be concise, impressive, relevant to the working of the company, fitting to the accepted standards and grammatically correct. If the introduction will be lame and uninteresting, the readers will be bored and will not look at the other parts of the websites. However, a good piece of introduction in a website holds the attention of the readers for a longer time and makes them take an interest in the working of the entity and its several products and services.