Video content is already over 75% of all Internet traffic in 2017 and that number will go over 80% by 2021. In the attention-based economy that we live in now, you have to be where people consume information. Whether it’s on television, online, or in social media channels, video is how to reach people. Video provides tremendous value because it can be deployed across different mediums or channels. You can also take your fully developed message and go directly to consumers, which allows marketers to build the relationship with their customers and build lifetime value.