Depending on the country and the particular bank, consumers can buy a wide variety of insurance at their local banks, including life, health, and property and casualty insurance. However, life insurance is the dominant product in the U.S. and most of the world. In 2018, for example, about 29% of life insurance globally was sold through bancassurance, while only about 2% of property and casualty insurance was, according to McKinsey & Company.