Social media is one of the most effective marketing channels available to fashion brands today. Having a robust presence on social networks lets you reach hundreds or thousands of potential customers who are already engaged with similar content related to your niche—not to mention more relevant than blanket ads in traditional mediums like TV and radio. Social media is especially useful if you have a strong visual brand (i.e., clothing)—photos and videos showcase products well, giving viewers interested in making purchases an idea of what they’re buying before they click buy. If you need help coming up with ideas for posts , social listening tools can help point out trends worth highlighting, or even hashtags worth joining in on.
Paid advertising is also effective. Using an ad-buying platform like Google AdWords or Facebook Ads can help you spread your message to a larger audience, albeit one that’s more difficult to target. Generally speaking, paid ads are a good idea if you already have a customer base to whom you want to send specific messages about discounts or product releases. On top of all that, pay attention to what your competitors are doing and tweak your strategy as necessary: in digital marketing especially, paying attention to trends can have a huge impact on how well your brand performs.