To be a successful brand strategist, one should possess the following skills:
Strong strategic and analytical skills
Excellent communication and interpersonal skills
Creativity and ability to think outside the box
Understanding of market research and analysis
Knowledge of branding and marketing principles and practices
Ability to collaborate effectively with creative teams and other stakeholders
Proficiency in using marketing software and tools
Flexibility and adaptability to changing market trends and business requirements.
In summary, a brand strategist is responsible for developing and implementing a brand's marketing and communication strategy. They need to possess strong strategic, analytical, and communication skills, as well as creativity and knowledge of branding and marketing principles. They also need to be proficient in using marketing software and tools, able to collaborate effectively with creative teams and other stakeholders, and flexible and adaptable to changing market trends and business requirements.