Marketing Cloud offers a range of AI capabilities:
Discovering insights that bring new clarity about your customers.
Predicting outcomes to make decisions with confidence.
Acquiring recommendations of the best actions to make the most out of every engagement.
Automating routine tasks, so you can focus on customer success.
Einstein for Marketing Cloud supports essential marketing operations, here are the most important:
Smart Segmentation: Einstein's engagement score predicts consumer interest in emails and mobile push notifications. It uses customer data and machine learning to make predictions about how likely a contact is to open emails.
Smart Orchestration: Einstein Send Time Optimization (STO) finds the best time to send an email or push notification. It helps you deliver your messages at the most effective times.
Smart Content: Einstein Copy Insights analyzes the text in your email subject lines, uncovering valuable language insights. Utilize them to craft subject lines that generate stronger engagement with your emails.
Einstein Content Selection allows you to personalize the content sent to each customer based on their interactions. You provide Einstein with your content assets, and it selects the most relevant content for each contact, considering their profile and interests. This ensures a personalized and engaging experience for your customers.