An influencer partnership is a long-term, mutually beneficial relationship between a brand and an influencer. Unlike one-off collaborations, which are typically short-term and focused on a single campaign or promotion, influencer partnerships involve ongoing collaboration over an extended period. This allows for more consistent messaging, deeper brand integration, and stronger relationships with the influencer’s audience. Key Differences: Duration: Partnerships are long-term, while one-off collaborations are short-term. Consistency: Partnerships allow for consistent brand messaging over time. Relationship: Partnerships foster a deeper relationship between the brand and the influencer. Brand Integration: Partnerships enable more seamless and natural integration of the brand into the influencer’s content.