Targeted lists allow you to select the mailing list if you wish to reach out to a particular demographic group. These lists may be filtered based on a variety of factors including geographic demographic and psychological factors. The target list is more expensive than a saturation list since it employs selection to identify the appropriate audience. A broker or list provider may rent you a target list. You may also create your own email list and keep it up to date.
Targeted lists have the advantage of being able to segment the list based on virtually any criterion.
– Reaches a more targeted and qualified audience – Increases the likelihood of a response faster than utilizing a saturation list for the same campaign.
- For mailing addresses USPS delivery criteria — First Class / Priority Mail