Copywriting and SEO content are not the same thing, but there are similarities. While SEO content is created to educate users and increase rankings, the main purpose of copywriting is to take readers to the next step and convert them into leads, who can eventually become customers. SEO content is optimized to help search engines understand what your webpages are about and rank them accordingly, while copywriting is optimized for human readers. While this may seem like a subtle difference, it’s one that you’ll want to keep in mind when working on your marketing strategy.