For many users, the TikTok app is purely for entertainment. You’ll find everything from comedy videos, lip-syncing to popular songs, content creators making their own videos, and users recreating Fortnite dances.
For others, it’s all about e-commerce and discovering new products. Some products have surged in popularity because of the platform, like TikTok leggings, fluffy headbands, and rechargeable candle lighters. The “TikTok made me buy it” line carries some real weight!
For brands, TikTok presents a massive marketing opportunity. From working with influencers to creating branded videos, special effects, and hashtag challenges to reach your target audience, there are lots of things you can do to make an impact on the social platform.