All your company information. This includes your company name, logo, slogan or tagline, and preferred contact information. A creative and concise headline. This is how you lead customers into reading the rest of your brochure. Don’t begin with your company name. Start with a phrase that speaks in your customer’s language and entices curiosity about your product or service. Include only the most essential information about your main message. Do not crowd the brochure with details that will overwhelm the reader. Stick to one main message or goal and have the key information direct your customer toward that. Call to action. Drive your potential customer toward your business. Offer them a free consultation or discounted purchase for the time spent reading the brochure. Make sure you provide the information needed toward this action.