I don't know what your business is so I won't attempt to give any specific advice here on strategy. But I will share a few thoughts on broad strategy that are essential. Dislodging an authoritative site from the top results is not something you aplish with blogging building or proper use of heading tags (with rare exceptions). Dislodging an authority means bing the new authority. Your product can't be as good as the #1 ranked site. It can't be a little bit better. It needs to be the best italic . You need to do aprehensive review of what all of yourpetitors are offering and make damn sure that what you've got crushes them italic . Remember Google's job is to give the best results. If your site is the best things have a way of naturally working themselves out from there. The second thing to understand is that your goal is not to do all the hard work yourself. Give people incentives to share discuss and promote your brand and remove all the obstacles. This is the key to so-called organic growth. That being said there is still plenty of work involved. I don't have time has never been an adequate excuse in business. Make the time. Don't waste it on inconsequential short-term gains; instead nurture your product and pay attention to the basics. If you don't have a great website streamlined content delivery strategy an open line ofmunication with your customers a presence on social media and a plan for seeding viral growth there is just no sense in spending your time on anything else. Yes I'm oversimplifying a veryplex subject. But at the end of the day if your site doesn't fully deserve to get ranked on top you will simply never be able to prop up an undeserved ranking on non-existent resources. Hopefully I've given you something to think about at the very least. ) Good luck.