Yes, it is okay to re-purpose content for digital marketing. In fact, re-purposing content is a common practice in the digital marketing world, as it allows businesses and organizations to make the most of their existing content and reach multiple audiences through different channels.
For example, a blog post can be re-purposed as a social media post, an email newsletter, a video, or even a podcast. This helps save time and resources while still delivering valuable and relevant content to your audience.
However, it's important to keep in mind that each channel and platform may have different requirements and audience expectations, so the content may need to be adjusted accordingly. Additionally, you want to make sure that the content is still relevant and valuable to the target audience, regardless of the format or channel it is being presented on.
In conclusion, re-purposing content for digital marketing is acceptable as long as it is done in a way that is relevant, valuable, and engaging to the target audience.