The 70/30 rule of closing emphasizes that sales representatives should listen 70% of the time and talk 30% during sales interactions. A real-world example might be a car sales representative who learns about a customer's need for fuel efficiency and safety by listening more, leading to a tailored pitch and a successful sale. The rule highlights: Building Trust: By listening more, a sales representative at a car dealership might uncover a customer's concerns about safety, leading to a tailored pitch that results in a sale. Tailoring Solutions: A financial advisor who spends more time listening might discover a client's specific investment goals, leading to a customized investment plan that aligns with the client's needs. Enhancing Customer Experience: A customer service representative in a tech company might use the 70/30 rule to better understand a customer's issue, leading to a more effective and satisfying resolution.