This ultimately comes down to personal preference. The Apple Watch is undoubtedly more powerful and full-featured but if you don't need access to a suite of apps, then a Fitbit will suffice. Both watches offer deep tracking capability for activities like running, cycling, and lifting weights, and each comes standard with its own user-friendly interface.  One area where Apple outdoes Fitbit is in terms of its ecosystem. Anyone using an iPhone can get more out of an Apple Watch compared to a Fitbit (but as touched on below, it's not always enough to be considered a dealbreaker).  And although the Apple Watch now offers a deep well of fitness and activity tracking capability, they still lean more heavily toward being a smartwatch (similar to Fitbit's Versa line), so if it's basic fitness tracking you're after without the frills, something like Fitbit's Charge would be more your speed.