The success of a PPC campaign boils down to keyword research. When advertisers try to run sophisticated campaigns themselves, they usually find PPC research for Google Ads difficult. If you want to find high-volume, industry-specific keywords for successful PPC campaigns, we start with popular keywords and find areas for quick wins as well as long-term success. The most expensive keyword categories need managing from a professional PPC agency since one click can be costly. The average cost per click for Betfred averages at about 55 USD or £40, so unintended clicks can be very costly if you do not have years of experience.