Using automated messaging software that incorporates Artificial Intelligence to communicate with customers has become the popular thing in digital marketing. These chatbots are programmed to provide answers to queries and execute different tasks. They ensure convenience and time saving for customers. A Facebook Messenger bot is used to effectively scale the Facebook Messenger Marketing strategy. These chatbots can do the following for your business. They can reach your target audience directly. They save your business time and money by providing efficient customer support. They make it easier to identify and generate new leads. They can handle eCommerce transactions effectively. They make it easy to use Facebook remarketing by engaging existing customers. Chatbots are used uniquely by each business to meet its specific needs. There are two categories of chatbots that you can utilize for your business, self-service or enterprise that can be integrated with Hootsuite. When you use a Facebook Messenger Marketing bot you can use the following tips. Set clear expectations of what you want your business to achieve. Understand what the expectations of your customers are and identify if you can meet them. Incorporate personalization to target loyal customers. Be transparent in how your business marketing strategy can affect your customers. Provide customers with the alternative to interact with a human when the automated bot cannot provide the desired conversation results. You need to keep on learning and integrate your chatbot into your marketing strategy to measure its performance. Automation is a convenient way to optimize your adverts and increase your user experience.