This is a frequently asked question that often comes in the tally of job interview questions and answers. Businesses can use Tally to understand their consumers better, spot growth possibilities, and enhance sales. They can use the following methods to manage sales and client interactions:  You must create customer accounts in Tally in order to keep track of sales and client interactions. It would hold data on your clients, such as their contact information, purchasing history, and any unique preferences or requirements.  You must enter each sales transaction in the form of invoices, receipts, and other supporting documents into Tally in order to keep track of your sales. Moreover, you can track and evaluate your sales and customer data with the help of the various sales and customer reports that Tally offers.  You can track client interactions, including phone calls, emails, and other kinds of communication, with the help of Tally's customer service team. It can help you keep track of customer inquiries, grievances, and feedback, as well as find ways to enhance your customer service.  You can find possibilities to strengthen your sales and customer management efforts by using Tally's analysis capabilities. The client data in the software can be used to spot trends or patterns that could aid in your understanding of your target market.