A Facebook business page is meant for a business, brand, organization, etc., to create awareness of its product and services, engage with existing and potential clients or customers, share thought leadership content, etc., while a personal or regular page is for an individual to connect with family and friends.
Facebook’s policy disagrees with a personal page being used for business purposes or vice versa. Users can like and follow a business page, while on a personal page, the individual has the option of sending a ‘friend request’. A business page will have tabs such as About, Services, Review, Photos, Videos, etc., to include all the required information of a business.
Using a business page, a brand or organization can build loyalty by creating awareness of new products or services, and followers can post reviews, feedback, and experiences of the business’s product and services.