Today's kids are certainly lucky, thanks to the huge array of toys out there. While that means you're sure to find something your child will love, it also means that shopping for toys can be incredibly stressful when you're not sure of the best toy to get. You'll find toys designed to spark imaginations, connect with characters from popular culture, and teach concepts such as STEM, music, art, and more. If you need some inspiration when shopping for toys, some elements kids tend to enjoy include: Characters from favorite movies and television shows. Mystery unboxing and collectible surprises. Toys that change color or otherwise transform when dipped in water. Toys that let kids get their hands dirty or offer interactive elements (think stretching, squeezing, and squishing). No matter the occasion, giving the right toy can make a child's day. Save time and money shopping for your favorite brands and products, and order the perfect toys from the best stores through Instacart!