Hreflang tags are HTML attributes that inform search engines which version of a website to display to users based on their language and location. These tags play a critical role in global SEO services by ensuring that users see the most appropriate version of a website, enhancing their experience and potentially improving global search engine rankings.
Hreflang tags establish the connection between different language and location versions of a webpage and are typically added to the HTML code’s head section. They specify the language and geographic location of a page, as well as the relationship between pages in various languages and locations.
For example, if a website has English versions for the US and the UK, hreflang tags can indicate that the US version should be shown to users in the United States, while the UK version should be displayed to users in the United Kingdom.
Using hreflang tags correctly is crucial for international SEO, as it helps search engines determine which version of a website to present to users in different countries and languages, ultimately enhancing website visibility and user experience.