Technology expert Richard Harbridge believes that getting more people to use technology is just as important as investing in it. At the organizational level, technology adoption can have an impact on productivity, and positive results can be accelerated. However, achieving better adoption is not easy and requires targeted advice and real-world adoption activities. To bring people to Office 365, firms can provide lunch menus or announce promotions and new hires. Other ideas include celebrating milestones, anniversaries, and years of employment, as well as birth announcements and company/employee discounts. Harbridge also recommends his latest book, which provides actionable ideas for driving adoption.