Marketing call tracking is simply placing specific phone numbers on your website (or other marketing channels) so that you can call record and attribute leads and new business to certain marketing initiatives. One example would be to have phone numbers on your website that show up based on where the visitor came from (paid ad, organic traffic, social media, et). You can then listen to the calls and see where the call came from. This helps to quantify your ROI. To successfully call track on your website, you’ll need to implement Dynamic Number Insertion.