Under PIPEDA, personal information includes any factual or subjective information about an identifiable individual. This includes information in any form, such as: • age, name, ID numbers, income, ethnic origin, or blood type; • opinions, evaluations, comments, social status, or disciplinary actions; and • employee files, credit records, loan records, medical records, the existence of a dispute between a consumer and a merchant, and intentions (for example, to acquire goods or services, or change jobs). Business contact information is not included. This is described as: Business contact information such as an employee’s name, title, business address, telephone number or email addresses that are collected, used or disclosed solely for the purpose of communicating with that person in relation to their employment or profession.