AI SEO tools are specifically designed to optimize website content for search engines. They provide features like keyword analysis, backlink tracking, site audits, and performance metrics to improve a site's search engine ranking. ChatGPT is a versatile language model used primarily for generating human-like text based on given prompts. While ChatGPT can assist with creating SEO-friendly content by incorporating keywords and writing compelling meta descriptions, it doesn't offer the comprehensive suite of specialized SEO features that dedicated AI SEO tools provide.