You'll follow a linear sequence from Pre-Production to Production and finally Post-Production, just like you would with any other video production: Define your target audience, key messaging, and tone. Select a storytelling style (ie. onscreen host or voice-over) that best suits your defined goals. If creating a live action video – identify and secure the ideal filming location(s) If creating an animation – develop storyboards which show its look/feel, as well information you want to highlight and transitional treatments. Film or animate your web video(s). Edit, finalize graphics/animation, sound mix and finish. These are only recommendations at this point. Because web videos are still a relatively new medium, there is a great degree of latitude in terms of how they may be produced and distributed. Having a good time with them and being loyal to your company identity can help you succeed.