Now that you’ve seen the benefits of a direct mail campaign, you might be curious how to start one. We’ll go through a few guidelines that could help you save you time, money, and energy.
Do: Define your audience.
Do: Run tests first.
Do: Make sure you have a CTA.
Don’t: Forget to proofread your mailers.
Don’t: Forget to follow up.
Don’t: Forget to drive traffic to your online presence.