Great question! It can be hard to figure out where to start with all this new data at your fingertips. Our mission is to give restaurant marketers and operators a better way to understand and engage their guests. To that end we’ve built some out-of-the-box, automated ways to get you started: New guest onboarding – automatically welcome new guests to your brand over a series of emails presenting your values, ethos, and food. Proven to drive a 10-12% increase in revenue from new guests in the first 30 days, and a 7-9 percentage point lift in customer retention. Lapsed guest retention – automatically recover lapsed guests without discounting. Proven to increase conversion rates by >2x vs. traditional lapsed campaigns. Other ways we’ve seen our partners use their data include re-targeting delivery customers on social media to encourage higher-margin in-store visits, identifying abnormally large spenders for targeted follow-up, and identifying multi-channel (delivery + loyalty) guests to cultivate a unique VIP cohort.