There are four things really: If you’re in San Francisco (or another expensive market), keep your prices low! Not a loss leader, but don’t pad much margin until you’re established. Then test slowly raising your pricing, if you’d like.  Be unique and specialize in something niche. Do your research.   Look at who your guests are (yes, snoop on social). Lots of times, you will get journalists and Airbnb employees, especially in San Francisco. Keep it exclusive to Airbnb - don’t put it on other platforms to boost your capacity because Airbnb guests are expecting a small group. They want that intimate experience and you risk negative reviews.