Integrated marketing agencies handle all aspects of advertising and communications for their clients. This typically includes marketing strategy, content creation, web development and maintenance, digital advertising, SEO, collateral and creative, earned media, and social media. The best integrated marketing agencies feature empowered and strategic account management teams. Rather than serving as glorified salespeople, these teams serve as internal client advocates and critical go-betweens. This minimizes unnecessary handoffs and cycles lost to outsourcing.