For the most part, we believe that a strong, omni-channel approach can be driven from one PR agency. To best maximize efforts with an omni-channel approach, it’s ideal for everyone to be on the same page, which usually means working from within the same agency. This allows the team to extend your reach and make the most of your budget by adopting an integrated mix of paid, earned and owned media programs stemming from the same strategy. Since there are a lot of moving parts in this type of marcom plan, having one team lead the way can be helpful. By including both earned and owned media programs, your company will stretch the budget, so to speak, by using these cost-effective and impactful resources. Owned media such as blogs, social media content, thought leadership efforts and website updates are an affordable way to spread your company’s message. This type of content could also lead to earned media such as articles in the press, interviews or being quoted as an expert. By having one team that is involved with all aspects of your media plan, your company will have a comprehensive, yet efficient, strategy for the year. That being said, we do play well with others! In certain cases, there are benefits to bringing in another agency for specific work depending on our clients’ needs. While it’s ideal for strategy to be driven from one team, we work well with other agencies and are always open to being part of a multi-faceted support system for our clients.