When budgeting for your website, plan on the following elements beyond the cost of website development: Domain: The expense of your website domain. SSL Certificate: The security certificate that must be installed on all websites—this is an annual fee and ensures that your site can be seen. (Sites without an SSL certificate are blocked by most browsers.) Functionality Plugins: We typically install a handful of additional plugins, which have minimal annual fees, on your site to improve security, meet privacy requirements, enable SEO-optimization, and track analytics.  Hosting: The expense for hosting your website (e.g. GoDaddy) Photography/Videography: The expense of custom or stock photography and/or videography for your website. Email:  The expense of email hosted at your new domain. (e.g. GSuite hosted at your domain) Additional Speciality Tools: These are platforms that allow your audience to complete specific tasks on your site (e.g. HIPAA-compliant forms to collect medical information).