Maybe you’ve noticed that influencers on Instagram and Reddit have been changing up their usual shelfies (i.e. photos of their skincare shelves), and have instead switched to sharing photos of tiny fridges filled with all kinds of cosmetic products. It’s not surprising, because mini fridges filled with cosmetics are exactly the kind of thing that draws attention on social media. There are all kinds of benefits to storing your products in such an innovative container that will keep your products cool. • Cool skincare products are very soothing to the skin. They can bring down inflammation and reduce irritation, so they’re particularly great for those with sensitive skin. • A cold touch can be very refreshing and invigorating in the morning, so keeping products in a beauty fridge will help you wake up just as well as a splash of cold water. • A massage with a cool skincare product in the morning will help temporarily tighten the skin and minimize pores, as well as reduce facial puffiness. • There is some evidence that the skin absorbs products more quickly and thoroughly when the temperature is colder, so you might notice that your skin feels bouncier and more hydrated after you apply a refrigerated cream. • Certain highly active skincare ingredients, with vitamin C being the best example, are also very quick to lose their efficacy. Keeping products like that in a skincare mini fridge can help keep the active ingredients stable for longer both because of the cold and especially because of the dark. Be aware that exposure to air is another serious cause of degradation, however, that a beauty fridge will not solve. • They last for a long time, and they are definitely not going to break the bank since their prices are extremely affordable.