Many industries can benefit from using marketing automation tools. Before we look into particular industries, we need to understand that both business-to-business (B2B) and business-to-customer (B2C) companies are big fans of automation. For B2B companies, marketing automation is great because it enables them to segment customer data easily and create ad groups that cater to specific industries. This means no wasting ad space on customers that are unlikely to be converted! Some B2B industries that frequently use marketing automation software include: software and internet, telecommunications, computer and electronics, and financial services. When it comes to B2C, the usage of marketing automation tools is also on the rise as companies rely more and more on multi-channel marketing including email, blogs and social media. Marketing automation software can greatly boost the effectiveness and efficiency of marketing strategies! Some B2C industries that frequently use marketing automation tools include: healthcare, manufacturing, and real estate.