The use of SEO is recommended for any company or website seeking to improve its online visibility in a sustainable way. Unlike paid advertising strategies, which deliver immediate but temporary results, SEO is a long-term investment. It’s particularly relevant if you want to build a solid online presence, attract qualified traffic on an ongoing basis, and increase your brand’s credibility. In short, SEO is essential right from the launch of your website and must be maintained and adapted as your site grows. through time