Customer relationship management offers numerous benefits, but the four key ones are:
1) It helps you get to know your customers better. Having all the important information on all of your current and prospective customers stored in one place (your CRM system) allows you to personalize, optimize, and streamline your business communications.
2) It helps with contact list segmentation. CRM gives you the chance to divide your current and potential customers into target audiences. Segmenting your contact list enables you to create and execute specific and relevant email marketing campaigns.
3) It helps you keep your existing customers happy. CRM is one of the most powerful tools for improving customer retention. A good CRM system reminds you whom and when to send follow-up emails and alerts you whom you haven’t contacted in a while.
4) It helps you increase your sales. With a CRM system in place, you can keep track of your customers’ buying habits. This enables you to anticipate their needs and make them offers they can’t refuse.