Ideally, a brand that the website is representing. Typically, a logo, colors, fonts, and general mood visually identify the brand. None of them are required, but they are really helpful. Then there are the sitemap and content of the website. Creating a site for existing content renders way better results than going in blindly. Finally, no website will work on the market these days without illustrations or photography. It’s either custom or bought off the stock, but you’ll also need that. Finally, time and budget to design the website and build it. All this is not that hard when you have someone guiding you through the process. Get in touch and let’s get started.