When handling conflicts of interest, especially when serving competitors in the same industry, we uphold strict confidentiality and ethical standards. Each client's information is treated with the utmost discretion, ensuring no crossover or sharing of proprietary data. We also establish clear boundaries and, if necessary, assign separate teams or consultants to each client to avoid any overlap. Transparent communication is maintained with all clients about potential conflicts, and we're always open to addressing any concerns. By prioritizing integrity and trustworthiness, we ensure that our services remain unbiased and dedicated to each client's individual success.