Some lines in the poem have been placed in parentheses to show the real talk that goes on behind the camera. Their words express how insensitive they are towards the pain of people. When the camera is on, they will emote and act to make the audience feel, but as soon as the camera turns off, they don’t take a second to shed their mask of humanity. All the media cares about is keeping their audience hooked and increasing their numbers on the board.