There are various ways to monetize your product when building a social media app. One popular way is advertising, in which app owners show tailored adverts to users and make money from ad placements. In-app purchases allow users to purchase virtual products or access premium services, making direct money. Influencer marketing enables individuals with a huge following to work with brands to promote their products or services in exchange for a fee. Some social networking apps use a subscription model, charging a monthly fee for access to unique content or ad-free experiences.