The Google Tag Assistant extension is a helpful tool developed by Google to assist website owners in verifying and troubleshooting tracking codes on their websites. This extension, available for Google Chrome, allows users to easily track whether Google tags are correctly implemented on a webpage. With just a few clicks, website owners can confirm if Google Analytics, Google Ads Conversion Tracking, and other tags are firing correctly. The Google Tag Assistant extension not only saves time but also ensures accurate data collection, enhancing the overall performance of online advertising campaigns.