Your product packaging is important for several reasons. It can keep your product safe from harm while it’s on the shelf and prolong the shelf-life of a perishable item. Depending on the packaging material, it can allow customers to see your product. Your packaging is also your main in-store marketing tool. Finding a qualified vendor with expertise in material structures, barrier properties, machine compatibility, and marketing potential, is very important. With today’s global supply chains, you also want a partner like Summit Packaging that can use its expertise in sourcing so you can avoid product delays and get the best deal on your materials.