Search engine optimization (SEO) is a competitive field, requiring constant attention from ever-changing search algorithms to stay ahead of your competitors. SEO is a long-term strategy, but we have seen excellent results in as little as one month. Don't get too excited though—to really reap the rewards of SEO, you must build a successful campaign and maintain it over time. Every industry is different; it depends on the competitiveness of the searches and your business goals.