You may have heard a rumor that it is more economical to purchase a Swiss watch in Switzerland. However, unlike most rumors, this one is actually true!
Due to the fact that Swiss watches are, by definition, made in Switzerland, which cuts down on transport and customs costs. Also, Switzerland offers a refund on sales tax (VAT) that tourists spend while in the country, which could also translate into additional savings for the consumer if the consumer is from out-of-country.