A "funnel" is like a set of digital velvet ropes designed to guide people towards an outcome that you're looking for, whether it be the purchase of a product, signing up for a membership or subscription, or simply collecting their name and contact information so you can market to them later.Funnels can be built within the system. A funnel typically consists of the following components:A landing page, or one or more website custom pages with lead capture. A campaign to deliver follow-up emails or texts containing the information they signed up for.An offer. While this is not a technical piece, a landing page that converts well (that is, gets a high percentage of visitors to enter in their information) typically has an irresistible offer or solves a specific pain point for someone.The offer may be that they get access to a vault in your member area. When you're setting up the landing page or custom page, choose the vault or vaults that you'd like them to enter.A landing page or website page represent the initial and subsequent pages (steps) that people take when they first visit and should contain a clear and compelling reason for them to perform whatever action you'd like them to take, such as entering their name and contact information in exchange for a free download. The offer that you make to your visitors in exchange for their information is typically known as a lead magnet, and can be in any form you can think of: a free PDF download, a video, an audio file, access to resources in your member area, a free or low-cost consultation with you, free or low-cost book, etc.We recommend you start by planning your offer, then writing the emails and putting those in a campaign, then creating your landing page or custom page with lead capture.