YouTube Trends help marketers understand what kind of content is the audience watching. This can help identify the audience's desires. Marketers can then develop similar content to reach maximum audience engagement.
Instagram Reels have become extremely popular with people. The audience is consuming Instagram Reels in huge numbers and it is important for marketers to use the platform for their benefit. You can use it to educate your audience about your brand and highlight your brand values, personality, distinguishing features, etc.