The short answer: absolutely.   The long answer: SEO can maximize your marketing dollars and enable you to expand your customer reach and build your brand name. With good SEO practices like cultivating natural links and optimised on-page content, your business will be able to deliver a positive user experience and useful content that search engines like Google rate and rank highly. This makes your brand easily discoverable and builds trust and credibility with your customers.   Tracking popular keywords which customers use and optimizing your website for those keywords allow you to refine the customer journey and ensure you are meeting them when they start their shopping journey. This keeps your bounce rate low and time-on-site high, signalling to Google that your website is a valuable resource and offers a positive user experience — key ranking factors that will keep you on the first page.   For local businesses reliant on foot traffic or word of mouth, because your customers need products and services in that area, the right targeting of these location-based searches greatly increases your chances of connecting with them and obtaining qualified leads. Even when you have a physical location, customers often search online ("near me" searches) for the services or products they require and then decide to use or buy those services/products. Ranking highly on those searches will bring in more of these customers, compared to others. It's another weapon in your marketing arsenal and complements existing marketing efforts.   In short, it does NOT matter if you are a big or small company. We help feisty startups to massive brands, from everyday products to ultra-complex and niche services. Our clients range from small, local businesses in North America to companies operating from different continents. We thrive on challenges. We particularly enjoy working with local businesses which in turn support our local communities, and derive great satisfaction from growing your revenue and business.