You can get user-generated content from various sources online. The most popular places to get user-created content from are: Customers - Unboxing videos, shopping hauls, and praise-filled posts are all types of UGC that customers share online. Many customers share content like this automatically, but you can also ask them to share their feedback after purchasing. Brand Advocates - Loyalists are your most dedicated customers. Because they're willing to shout from the rooftops about your business, they're the best people to ask for specific UGC. Employees - Your employees can also share UGC to show your brand's value and story. Behind-the-scenes content and videos about your company can help establish your brand identity across social media.