Bard is a reactionary release from Google, as Google had to provide an answer to ChatGPT. Although Bard’s live demo did not go according to plan, it is better to lose through actions than inaction. Given Google’s track record as the leading search engine, it is highly likely that they will come up with an innovative response soon that continues to change and enhance the search narrative.
ChatGPT will have an impact on Google; only time will tell how much of an impact. It will be interesting to look at the demographics of early adopters, as we know that Gen Z is more open to new technologies than their older counterparts. Monitoring new trends as they emerge will be crucial.