Some clients whose websites are on Wix, Squarespace, or Weebly are scared to leave their platform because they believe that they'll have to learn how to code in order to use Wordpress. Wordpress, used to its fullest extent, doesn't need to involve any coding on the client's part - quite the opposite. Select dropdowns, pre-defined color scheme choices, links, images, everything can be abstracted into either a custom theme page-builder (ACF or meta) or by even using something along the lines of Divi (which I have recently started to grow a soft spot in my heart for).