Social media marketing is all about creating and sharing content that promotes your brand or product on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. It can include anything from creating original content, such as blog posts and videos, to sharing UGC (user-generated content) created by customers and fans. Social media marketing is a great way to connect with your target audience and build relationships with them. And when done correctly, it can be an extremely effective way to drive traffic to your website and increase sales.