SEO involves steps like keyword analysis, competition analysis, content writing, on-page enhancement, off-page submissions and then monitoring the results. Prior to 2023, all of these steps were done manually, but with the advent of AI, many of the tasks can be automated which can yield significant advantages - they can be done better and faster with the assistance of AI. For example, keyword research can be done in a detailed and in-depth way, including an analysis of the competition's strategy. Thus, SEO in which the marketer takes maximum assistance of AI is called AI assisted SEO.