Ans: When you are running a website, this information is important to know to understand the audience's behavior. First, you need to understand that exit means that how many time visitors leave a website from a single page. This is also called as the page's exit rate. This indicates, a visitor comes to your website, surfs a couple of pages, and then leaves from which website. The metric shows in percentage, and it is important to make your website better for user experience and to know where the changes are needed the most. This is how the exit rate is calculated.  Exit number/ pageview number for a particular page.