Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, TikTok etc. to market your products, services, or brand. Typically, it involves engagement with your target audience, followers, seeking industry influencers, posting fresh and unique content, arranging contests and adopting a variety of other means to grab the attention of the audience present on different social media channels.