Electricians have opportunities to capitalize on technological advancements, such as advancements in smart home technology, increasing demand for renewable energy solutions, partnerships with real estate developers, and government incentives for energy-efficient projects. However, they also face threats such as competition from other electrician services, changing regulations in the electrical industry, fluctuations in raw material prices, and weather-related disruptions affecting outdoor projects. By identifying these opportunities and threats, electricians can strategically position themselves in the market and adapt to external factors.