Search engines are by far the most popular source for finding information. Whenever people search for a product, service, or just want to learn more about something, most opt for search engines. The most popular search engine (unsurprisingly) is Google, which maintains over 90% market share. Despite billions of people worldwide owning social media accounts, they are primarily used for entertainment purposes, or connecting with family and friends.
The problem with social media is that it relies on people making emotion-based purchases. While it can certainly be a beneficial advertising and brand awareness building platform for some industries, it typically does not offer effective ROI for service based industries in particular. All you have to do is take a minute to think about your own habits. You might come across a new product in your newsfeed that sparks your interest. But, if you needed something at a particular moment in time, such as when your air con dies in the middle of summer, or you need immediate legal representation, you’re not going to wait to see an ad on your social feeds to make a purchase decision. You’re much more likely to go to Google, and type in exactly what you’re looking for to solve a problem you are having, or to fulfill a need.
Through SEO-based Website Design Adelaide, you can ensure that you are answering the needs of your potential customers through your website content, and ongoing SEO efforts. This will help to ensure that when your potential customers complete a search, you can offer relevant, informative content.
Google’s algorithm is always changing to ensure it is always providing the most relevant and useful results for its users. Their mission: ‘To organise the world’s information and make it universally accessible and useful.’ If ranking your website through SEO isn’t considered as part of your Web Design Adelaide, then it is guaranteed to underperform where quality traffic numbers are concerned.