Session replay technology, a powerful tool for understanding user behavior, involves recording and replaying website or app sessions. However, despite Google Analytics being a widely used platform for web analytics, it doesn't come equipped with built-in session replay capabilities. Zipy, however, offers not just a playback of actions but a deep dive into the why behind each interaction. Zipy's session replay, goes beyond data points, creating a narrative of user experiences. So, while Google Analytics might give you numbers, Zipy gives you stories about your users’ journeys