In addition to enabling compliance with global data protection requirements and avoiding costly penalties, consent marketing promotes trust with consumers, who are increasingly aware of their data protection rights and willing to exercise them, which affects companies’ bottom line.
With a seamless and privacy-compliant consent process integrated into digital marketing efforts, businesses have better data quality and users are served with marketing content that’s more interesting and engaging to the individual. It also lays the foundation for users to enjoy personalized interactions with businesses, such as tailored website experiences.
This results in better marketing outcomes, such as a boost in engagement and conversion, as well as more effective marketing spend.