It might be possible for an investor to make money on Rally Rd. If the company underlying your investment earns a profit, you'll receive dividends. If the value of your shares increases, you could also sell during the monthly trading window for a profit. Additionally, if your asset is sold by Rally Rd., you'll receive a proportional share of the proceeds. However, there is no guarantee that your investment will increase in value or that you will make money. Investing is inherently risky, regardless of what sort of asset you are putting money into.