Optimizing core vitals via Google Search Console is an integral part of maximizing the SEO performance of a dispensary website. This is because it provides valuable insights into how users interact with a website and what might need to be optimized for better user experience.
Optimizing these metrics can help ensure faster loading times, higher click–through rates from organic search results, and lower bounce rates which will all improve visibility in SERPs (search engine result pages).
It also helps uncover issues such as slow page load speeds or broken links that could affect rankings negatively. Optimizing Core Vitals allows site owners to make sure their site meets specific usability requirements set by the Search Engines which improves credibility when evaluated against others sites that meet the same criteria.