Both Instagram and Facebook have their own pros and cons. Primarily, choosing a specific marketing strategy depends on the target audience. In recent times, most of the brands focus on the young generation. Instagram has become the perfect social media platform to handle your business assuming that it has been trending among the target audience especially the young generation. Facebook is old among children whereas Instagram has been the new cool thing, Brand engagement and customer engagement is higher on Instagram because images work better on Instagram. Posting aesthetic pictures is one of the best marketing strategies used by brands across the universe. Instagram frequently ensures that the genre of the post is relevant to the user. Therefore, the brand gets to know how many counts of users have spent time on a particular post. The ads campaign in Instagram is better than direct marketing as it showcases new products and services, influencer marketing, etc creating more emphasis on discovering new pages and new brands to get more exposures compared to Facebook.