There are many reasons someone might start a beauty and fashion blog. For one, they may be passionate about these topics and want to share their knowledge with the world. Additionally, starting a blog is a great way to build an online presence and connect with like-minded people.
Beauty and fashion blogging can be very lucrative, so it's also possible that the person started their blog as a business venture. Whatever the reason, there's no doubt that starting a blog takes time, effort and dedication. But if done correctly, it can be an incredibly rewarding experience.