Your website or app is the face of your business, particularly for online visitors. Hence, it must create an excellent first impression. That is possible with a visually appealing and interactively designed digital product. A UI/UX design plays a crucial role by creating a seamless user experience with an attractive user interface. UI/UX design helps you keep your customers engaged by allowing them to interact with the product, explore information about products, and services, and fulfill their requirements.