According to research, the most appropriate time to post Instagram Reels is: Sunday : 7 AM, 8 AM, 4 PM Monday: 6 AM, 10 AM, 10 PM Tuesday: 2 AM, 4 AM, 9 AM Wednesday: 7 AM, 8 AM, 11 PM Thursday: 9 AM, 12 AM, 7 PM Friday: 5 AM, 1 PM, 3 PM Saturday: 11 AM, 7 PM, 8 PM The selection of the best time for Instagram Reels depends on a lot of factors like the time when your audience is most active and its location. There are several other factors that help determine the best time to post Reels on Instagram.