Whoa, that’s a huge question that we probably can’t cover completely in an FAQ! Used wisely, AI can speed up keyword research and content creation/optimization, improve the user experience, predict trends or behaviors, and shorten time spent on technical SEO tasks. Remember: search engine crawlers also use machine-learning algorithms, so anything AI enhances for itself is likely to benefit your website’s search ranking.
However, AI for SEO may become tricky in how it impacts the people who interact with your website. If you use too much AI-generated content, or if you don’t consider the very real human challenges facing your target audience, you may lose hard-earned trust, and it can be very hard to build that back.
Here’s an example: if your brand is well-known for hiring salespeople who know your products backwards and forwards, but you start publishing bland, generic blog content that’s obviously written by ChatGPT, your users will know, engagement will drop, and no amount of SEO work can fix that or rebuild that trust. It may be tempting to hastily put out more content, but in this case, more isn’t always better.
In short, like a lot of things in life, moderation might be the answer, but AI is new enough that no one really knows! We’ll keep you posted!