The unprecedented circumstances brought on over the last year have meant that it is more important than ever for businesses to establish not only an online presence, but an online experience. Customers are expecting the same high level of accessibility from company websites regardless of which sector you’re in. There is no slack given by consumers to smaller or business focused brands.
The challenge facing most businesses now relates to improving their web experience in line with evolving customer expectations. This relies on their creativity and ability to understand what is needed by the end-user. Nowadays, customer experience needs to go beyond simply the presentation of the website, and this can often be a big challenge for businesses who do not use growth platforms or technology to help process this. There will be brands out there who have reached the limit of what their current set up can manage and feel like they have hit a roadblock. We’re here to help them look at how they are working and see what new path they can take with their website.