When it comes to SEO content, targeting the right keywords can be a challenge. But with some planning and research, you can find the perfect ones for your website. The key is to focus on words that people are searching for in relation to your business or industry. You need to think about what potential customers will type into search engines when looking for businesses like yours. It’s also important to consider how competitive those keywords are – if they’re too popular, it might take more time and effort to rank well for them. To get started, use keyword tools such as Google Keyword Planner or Moz Keyword Explorer to identify relevant terms. These tools provide data on the number of searches each month and related phrases you may have overlooked. You can also look at competitors’ websites and see which words they're using in their content. With this information, you'll be able to create an effective list of target keywords for your website's SEO strategy.