You may experience a temporary increase in hair shedding when you start daily scalp massages. Scalp massage might stimulate follicles, leading to the shedding of hairs that were already in the telogen phase (which makes way for new hair growth). This is the same effect that is observed when patients start minoxidil or finasteride. The effect is temporary, and once the telogen hair is shedded, new hair will start to grow.