Mul•ti•verse (noun): a theoretical reality that includes a possibly infinite number of parallel universes. At BAKEUP we live and play in the beauty multiverse, where beauty can be anything you want it to be. Whether it’s creating looks in front of your mirror, experimenting with our feel-good filters on social media, or discovering spaces and places that may not even be imagined yet, BAKEUP meets you where you are on your journey of self-expression. We aim to equip you with all the tools and resources you need to express yourself creatively.