The model you should choose depends on the nature of your business and products. Consider the resources you currently have, the products you sell, and the volume of orders you expect to fulfill. Each eCommerce fulfillment model has pros and cons, such as the amount of control you have over management, operations, and costs.
Startups can do well with in-house fulfillment until they expand their products or customer base, while larger companies may opt to use third parties or adopt a hybrid model.
It is also important to consider the types of products you sell and the time and effort that goes into packing and shipping them. It may not be feasible for you to pack and ship heavy and bulky items by yourself, even if sales volumes are low. You may also sell food items that are perishable and would require same-day or next-day delivery. There might also be restrictions and limitations for shipping certain products, so it’s best to do research first before adopting a fulfillment model.