The 5-3-2 social media rule simplifies content strategy by maintaining a balanced mix of posts on social media platforms.
For every ten social media posts, this guideline suggests the following:
5 posts should feature curated content from external sources, like industry news or relevant articles.
3 posts should showcase original content created by your organization, such as blog posts, infographics, or expertise-driven videos.
2 posts should provide a personal touch, offering glimpses of your brand's personality, like behind-the-scenes photos or employee spotlights.
This rule promotes a diverse content strategy that effectively balances self-promotion with the delivery of valuable information to your followers, building a loyal online community.