You don’t have to load creatine if you’re just starting with supplementation, but it does cause the creatine to accumulate faster in the muscles and thus the benefits to “kick in” faster.
The standard loading protocol found in the scientific literature is 20 grams per day for 5 to 7 days, followed by a maintenance dosage of 5 grams per day.
In the case of our creatine gummies, that would be 4 servings per day for the first 5 to 7 days followed by 1 serving per day.