A lookalike audience consists of new prospects who share the same demographics, behaviours and interests with a brand’s already existing audience. When advertising on Instagram, what you’ll love about a lookalike audience is that it doesn’t take too much convincing to convert since the individuals who comprise this audience already love the product or service you’re offering. The onus is on you to get them to check out your offerings.
To do that, you need to create a custom audience that bears similarities with the precise target market your brand is interested in. The algorithm will subsequently attract lookalike users, the ultimate result of which is increased brand awareness, followers and sales. When you create Instagram ad campaigns aimed at netting buyers who resemble your most high-value customers, make sure to use the Exclude function which allows you to refine your target customers further, thereby maximising your ad spend.