Blogging, SEO based articles, whitepapers or e-books- they all add monetary and intangible benefits to your business that can be clearly seen, monitored and worked upon. Surprisingly, quality blogs still do have a dedicated audience, and is a trusted source for commitment from the customer. Apart from that, good content also helps because:
Search Engines dig good quality content,
Content connects your business and your customers
Ensures you stand out in your field, have an edge over your competitors with better content
Helps you advertise what you are good at