Social media contests are a great way to engage your audience, reward them for sharing content, and drive traffic to your site. Here’s why: Engagement: People are more likely to share if they get something in return. Social media contests allow you to give away something of value while also offering an incentive to your followers. Reward: Social media contests also reward people for their participation by providing them with something special or unique. You can use this to build brand loyalty among your followers and encourage them to continue following you on social media. Traffic generation: A good social media contest can increase the number of new visitors coming to your website. This means more business for you. The key is having a compelling prize that will appeal to your target audience — that way, when they enter the contest, they’ll be more likely to click on your link and visit your website.