On the back page of your brochure, include a brief summary of your topic. Finish your brochure by providing a short reminder of the most significant things you discussed in the previous panels. To clear up any confusion they may have about what they've just read, use simple, direct language. Avoid complex sentences when writing for an audience that may not be as educated as you are. The next panel will discuss how schools can improve their programs by adding items such as community service projects, counseling sessions, and after-school activities. Keep these additions to what is already included in the brochure so that it remains concise and clear. Finally, end on a positive note by including a call to action. This could be a link to additional information, a form to fill out, or an event to attend. The point is to give readers something concrete with which to engage them. Writing a school brochure isn't an exact science, but following these guidelines should get you started in the right direction.