The key reason behind converting a personal account to a branded account on YouTube is because it allows you to assign managers to help you manage the channel. The first step is to log into your personal YouTube channel. Head over to 'Settings' and go to 'Advanced Settings.' Click on the 'Move channel to a brand account' option. You will be asked to log in again and verify that it is you. Once logged in again, you will find yourself on the 'Move YouTube channel' page. Select the account you want to switch to a branded account and click on 'MOVE CHANNEL.' YouTube gives you one last chance to confirm if you want to move to a branded account. Once you click on the 'MOVE CHANNEL' button for a second time, the switch will be complete.