All food is made in a commercial kitchen in the San Francisco area that's 100% owned and operated by NomNomNow. This is actually a pretty big deal, because other dog food companies may be using a shared kitchen space and you don't know what they're cooking in the same facility or if they know that food standards are being upheld. NomNomNow cooks their food every weekend and ships the food out at the start of the week, so the food you're receiving was cooked just a few days ago every time you receive a shipment. The food truly is "fresh".