Social media is becoming the go-to place for being influenced by almost anything, what this means is that if strategised well, social media could become the best place to sell your services & products. Statistical data depicts that almost 70% of Sales conversion happens because of social media influence. Also, social media marketing allows brands to have clear communication with their customers, which improves brand authenticity. But what is shocking is that less than 50% of shop owners actually use social media to improve their sales. As they focus more on other platforms for driving sales, they completely ignore the power of social media.