Regarding revenue and global reach, The North Face is the clear winner. With more than $2.3 billion in annual revenue, it is one of the world's most successful outdoor apparel brands. I attribute this to the company's focus on practicality, quality, and affordability. Furthermore, The North Face implements more aggressive - and thus successful - marketing strategies. I think Patagonia has been more successful in positioning itself as a trendy brand for millennials, but much of its brand personality feels lacking in substance.