Once you’ve understood your savings goals, you’re halfway to choosing the right ISA. And you don’t have to just go with one – you might end up with two or more different types. But whichever you choose, you’ll want to find ones with the highest rates or the lowest charges.
How you do that will depend on whether you’re going for a cash ISA or a stocks and shares ISA. And it’ll probably only end up being part of your decision process.