Because Shopify offers a comprehensive marketing suite, businesses are finding it easy to scale and get in front of new audiences. The platform offers SEO features, like customizable headlines, titles, and meta tags, so eCommerce sites can rank high in search results. Customers are able to post SEO-friendly product reviews, which also work wonders for building a business’s credibility. Shopify offers a comprehensive marketing suite complete with features such as email campaigns and cart recovery tools. Shopify merchants can leverage email marketing integrations with MailChimp and offer gift cards and coupons to attract and maintain loyal customer bases. Google advertising programs and full integration with the major social media platforms work to further the reach of Shopify sites and drive revenue. Not only can consumers use all the major credit cards while checking out on a Shopify site, but merchants can also use Shopify’s POS system to accept credit card payments in the store or at pretty much any location. The Shopify POS allows merchants to accept credit cards in-store or on the go with very low transaction fees.