‘What is needed’ has been clear to many groups and academics, and to large numbers of citizens for some time. ‘How to make it happen’ is the key issue. All the evidence from successful system change is that individual policies and great exemplars are not enough.  What is vital is a critical mass of people and organisations coming together to form a dynamic movement to influence and inspire. This way collective impact is substantially multiplied. WEAll’s role is to help catalyse this multiplication process.
Many of the component parts of the new economic system already exist, but they are fragmented, under-resourced and fragile. The Wellbeing Economy Alliance (WEAll) was created to address this issue: it is a global collaboration pooling the resources and brainpower of over 150 organisations and movements to work toward the vision of economic systems change.
The shift toward a Wellbeing Economy is a collective undertaking – and requires a cross-sectoral movement to create systemic change. Join over 150 organisations in the Wellbeing Economy Alliance (WEAll), in our collective efforts to Build Back Better to a Wellbeing Economy.
WEAll links all levels of the movement within the system – micro (individual), policy regime and macro level. ‘You can describe us as the arrows connecting the players between and within the layers of the economic system.’
Our work will help to innovate, test and scale solutions to shift our economic system. Already happening with WEGo governments, our place-based hubs and through the work of almost 200 member organisations worldwide.
A focus on narrative change is key. System change is a long-term process, and narrative change is no easy task. The ultimate goal is to shift cultural models – to make a Wellbeing Economy common sense, the way the free market economy is now. The current economic story obscures the vision at the centre of a Wellbeing Economy that is, in fact, widely shared. Ask people, anywhere in the world, what really matters most to them and the answer is not great material riches, but family, friends, security, a sense of meaning and a good environment. To bring these goals and priorities to the fore, WEAll is working with partners around the world to create and communicate new common narratives that speak to people’s innate values and principles. Our intervention point is public discourse, but like ripples in a pond, this shift will produce tangible impact through behaviour change, activism, advocacy, and policy in support of a Wellbeing Economy.