The importance of Facebook Ads has grown alongside the rise of the digital age. With almost 2 billion monthly users, Facebook Ads generates masses of potential and opportunity for businesses. This form of advertising enables brands to get their products and services in front of their target audience whilst they are already scrolling their social media.
Unlike traditional PPC channels, Facebook Ads is more of an interest based ad channel, taking the understanding of consumers to a deeper level. It looks at their interests and likes as opposed to simply top-level demographics and keywords. This allows advertisers to build on what they know about their customers and expand out to reach new users with similar interests. From here they can grow their business and increase sales.