Most small business owners have a lot of responsibilities. Their expertise may lie in finance, technology, sales or operations. Some may have actual marketing experience. But when it comes to marketing your small business online, the complexities may be too much to handle with all the other responsibilities. Having a marketing coach or mentor can guide you in the right direction. As a partner in your success, they can: Help you create your marketing strategy with an outside view of the plan; Direct you towards working on the right things right now; Hold you accountable for making marketing a priority; Help you navigate the ever-changing complexities of the digital marketing world.