Whether insuring through a third-party health insurance company (by paying a flat insurance premium) or self-insuring (by paying employee medical charges directly and insuring for catastrophic expenses with stop-loss insurance), all employers want: 1) easy and quick access to healthcare for their employees to reduce employee dissatisfaction, 2) quality healthcare for their employees to reduce absenteeism and improve productivity, and 3) lower cost healthcare to reduce employer expense. The direct primary care model is uniquely suited to provide all three benefits (read about the evidence for this here).