Search Engine Optimization (SEO) is a popular digital skill over the internet. Online search engines such as Google, Bing, and Yahoo help businesses gain visibility. If you want to rank higher in search results, then you’ll need to optimize your site and that’s SEO. The goal of search engine optimization (or SEO) is to improve the visibility of websites or webpages in search engine results (SERP). The goal is to increase traffic from organic searches. A successful SEO campaign involves three main components: On-page, Off-page, and Technical SEO. These elements are necessary to start working on keyword rankings in search engines.