The logo, known as the Browning Buckmark, resembles the silhouette of a deer. The abstract image of a mule deer was created for embroidery on clothes but later became the hallmark of the entire company. Bailey, who came up with the design, imagined a mossy deer walking away from the hunter and turning around for a short while. It is a symbol of nature and a western one – it emphasizes the western origins of Browning.