The goal of ethnographic research is to get a thorough knowledge of a group of people’s culture, habits, beliefs, and social interactions by observing and studying them in their natural context.
Sociology, anthropology, and other social sciences frequently utilise ethnography to examine the complexity of human experience and behaviour.
In order to get a comprehensive grasp of the social norms, behaviours, and beliefs of the society being researched, ethnographic research often entails extensive periods of fieldwork.
To gather information, ethnographers frequently combine observation, involvement, interviews, and document analysis.