Dealing with VAT for Amazon sales across the EU can be tricky. First, register for VAT in the UK if your turnover exceeds the threshold. For EU sales, you might need to register in other countries, depending on where you store inventory or if you exceed local thresholds. Amazon’s pan-EU programme often requires multiple VAT registrations. Use Amazon’s VAT Calculation Service to charge correct VAT rates. Keep detailed records of all sales and VAT collected. You’ll need to submit VAT returns in each country where you’re registered, usually quarterly. Consider using the One-Stop Shop (OSS) system for B2C sales to simplify reporting. An accountant familiar with e-commerce can help you navigate these complexities, ensure compliance, and save money through proper VAT planning.