There are many things that health and beauty brands should consider when choosing an ecommerce platform. Here are just a few. Native features Ensure that whatever platform you choose has a robust set of native features, and is able to allow your brand to sell right out of the box. Unless you have a skilled set of developers on your team, your brand could spend many wasted hours creating a site that could’ve been making money. Customisation While out-of-the-box features are important, it’s also important to have a level of customisation to your new platform. Sometimes, your brand may need a customised feature or page that can’t be achieved natively. If your platform is easy to customise — or if it works with a large network of tech partners that can help give you that customisation — you could save yourself valuable time and money.  Omnichannel capabilities Selling across channels is key to health and beauty brands making more ecommerce sales online. Brands should look for a platform that allows them to sell not just on their ecommerce site, but also across social channels, marketplaces, search engines, and even offline channels.