Know your market. Narrow down the need or want your box will be providing. It should be unique enough to stand out, while also sustainable enough to be something your market will be looking for. Design each detail on the box to be a complete experience. From how the items are stored and organized to the messages printed on the flaps, you want every aspect to be customized to your customer’s taste. Make the online experience seamless. Your site or e-commerce platform should be easy to use. It’s your first point of contact and will ensure that customers hit “checkout” instead of abandoning their cart.