We're definitely not a franchise. We're locally owned and operated. That means we can charge less that those big name franchises. We've been hauling junk for several years so we're experienced as well as low-cost. We're local and close to many SFV cities like Burbank, Van Nuys or Glendale. We depend on positive reviews from our customers because they are our neighbors and the better we do, the more we can expand our business.