Movie trailers are more than just commercials for upcoming films. A good trailer is also a miniature movie in and of itself, introducing audiences to key characters, scenes, themes, or ideas in the upcoming film. The ultimate goal of a trailer is to get people to buy a ticket and watch the new movie, but trailers are also compelling media in their own right. Audiences sometimes enjoy them just as much, if not more, than full-length films. Trailer making is all about distilling a movie down to its essence and leaving the emotional story unresolved just enough so the audience wants to see more.