Web analytics tools have made significant efforts to comply with data privacy regulations and protect user information. Numerous online analytics solutions provide features and functionality that aid companies in complying with data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). To ensure compliance, web analytics tools provide options for implementing privacy features such as anonymizing IP addresses, honoring user consent preferences, and providing mechanisms for users to opt out of data tracking. These tools often include features that allow businesses to configure their analytics implementation to respect user privacy rights and ensure the secure handling of data.