Zapier puts the onus on the customer to build and manage their own integrations to your software. This can slow down onboarding, and turns many customers off. Zapier is also highly restrictive as you do not get native access to the API – it’s good for only very simple use cases. We recommend thinking about productizing your integrations via StackGo – your customers can self onboard super fast. They will love the simplicity, and stick around for longer. You are also investing in long-term difference from your competition who rely on Zapier alone.