The simple answer is care! We care a lot about our pillows and w care more about our customers. If you have any problems with your pillow let us know, we would love to hear from you and see how we could make it better. Our pillows arre top quality, we are constantly considering comfort and utility over cost and volume like other pillow manufacturers. We are an american christian brand, all of our pillows are made here by hand, we think that just makes them better.