Darren J. Morgenstern founded Ashley Madison in 2002 as a Canadian dating service for having affairs. It gets its name from two of the most popular first names for women in North America. In 2016, a year after its massive security breach, Ashley Madison’s parent company Avid Life Media rebranded to Ruby Corp and appointed a new CEO. We’ve listed quite a few alternatives to Ashley Madison, but most of these sites and apps are geared toward singles seeking romance and love, so they may not be the most efficient route if you want to be honest about your relationship status and solicit an affair. Apps for cheaters will provide more clandestine features to keep your dating adventures out of the public eye. For instance, the Secret app only asks users to provide a photo of themselves for their profile, and they can seek casual daters without exchanging names or contact information. Victoria Milan is another married dating site that has an international following, and it’s often compared to the Ashley Madison app. One more similar online dating site is Seeking.com (formerly Seeking Arrangement), which is a sugar dating site with many discreet matchmaking tools.