Factors that affect borrowers’ creditworthiness, credit score, interest rates, loan term, repayment plan, and lender reputation. Borrowers must evaluate the interest rates offered by several lenders and have a high credit score to be eligible for better loan conditions. The loan’s length impacts the frequency of payments, and borrowers must choose a repayment strategy that works with their financial status and budget. Using web reviews to determine a lender’s reputation. Regulatory activities assist borrowers in locating a respectable and reliable lender.