Political consultants help maximize your campaign’s performance by lending you years of collective experience. Most consultants have many clients and work on many campaigns, giving them insight that other staff members might not have. Consultants also tend to specialize, meaning you could find yourself working not just with a finance consultant but also with a social media expert and a firm that specializes in TV ads for political campaigns. Regardless of how many consultants you have, make sure you communicate and coordinate efforts between consultants on a weekly basis so that your campaign has consistent branding and messaging that targets the right voters.