The bridge between leadership, management tasks and operative CRM in connection with customer relationship management systems can be easily built. A modern CRM system with many new CRM functions is like learning a new musical instrument. It is a question of leadership understanding and leadership style whether a CRM software is successfully introduced or not. If the advantages of the CRM solution are not recognized and lived at management level, then this is a bigger problem. Top management or even leaders have a role model function that they absolutely must follow. Customer relationship is a task for everyone in the company. That is why the C-Level Group must not be allowed to withdraw from its responsibility. And this applies to small companies, medium-sized companies and large enterprises alike. The whole company is changing through CRM. The entire organizational structure is being aligned to this focus “customer”. No stone is left unturned. Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.