The CAROL bike uses artificial intelligence to personalize your workouts based on your unique fitness profile, and this technology is owned by CAROL. In the unlikely event that the company were to go out of business, CAROL would still operate as a manual spinning bike, but the personalization aspect would cease to function (because your ride data is processed in the cloud, not by the bike itself). Specifically, you would still be able to use the "Free Ride" mode and manually adjust the bike's resistance, time and other parameters.