Ad fatigue is the phenomenon of people becoming overwhelmed with advertising to the point where they start to ignore it. The constant exposure to ads can lead to people becoming desensitized to them, which can reduce the effectiveness of the ad.
Ad fatigue can also refer to when people are so inundated with ads that they start to avoid certain websites or types of content because they don't want to see the advertisements.
Now that we know what banner blindness and ad fatigue are, let us discuss some reasons why people develop these conditions.