Lack of firmness is one of the natural signs of ageing. As we get older our natural collagen production slows down, meaning skin sags and wrinkles appear. A consistent skincare routine can help skin to look firmer and smoother. We recommend serum that targets the signs of ageing, such as Rénergie H.C.F. Triple Serum and a moisturising night cream, like our Rénergie Multi-Lift Night Cream which helps to smooth and nourish. It's well known that the sun's rays are damaging to skin and can contribute to a lack of firmness, so we always recommend applying sunscreen in the daytime.