World of Women (WoW) is one of the most sought-after female led NFT businesses in the industry. World of Women is described as 'a community supporting representation, inclusivity, and equal chances for all' on the OpenSea collection website. The NFT collection World of Women launched in July 2021 with 10,000 women's artworks, making it one of the first to be led by a woman. The project has grown in value over time and attracted a number of celebrities. Yam Karkai, the project's artist, co-founded it with four friends who 'had a common aim and joined together.' The squad now includes nine players, according to the World of Women website.