There are lots of TV brands to choose from, but some are better for certain needs than others. Sony, Samsung, and LG are the cream of the crop if you're looking for the latest display technologies and best build quality. However, their midrange and entry-level TVs tend to be a bit overpriced compared to similar options from competing brands. If you want a high-end OLED or QLED TV, the above brands should be your first choice, but you can often get more bang-for-your-buck from other companies.  For instance, Hisense, TCL, and Vizio all sell affordable mid-tier QLED TVs that offer similar if not better picture quality than comparable options from Sony, LG,and Samsung. You'll still get better build quality and fancier design perks from those more expensive brands, but these value-geared companies deliver advanced features like quantum dots and local dimming without breaking the bank.    Roku and Amazon have also launched midrange and entry-level TVs to compete with Hisense, Vizio, and TCL. Their top models are solid buys if you can snag them on sale, but otherwise you can find options with slightly better specs for about the same price from other companies.  Buyers who just want a no-frills entry-level LED TV should also consider budget brands like Insignia and Toshiba. Both companies sell inexpensive 4K and HDTVs that use the Amazon Fire TV interface and they tend to get heavily discounted during sales like Prime Day and Black Friday. Generally, we recommend paying a bit more to get a TV from one of the other brands we've already mentioned, but these displays are fine for casual viewing, especially if you want a smaller screen size for a bedroom or dorm.