Way back in 1995, two major media companies, Time Warner and Paramount Pictures, each launched their own little over-the-air networks, The WB and UPN. Fox, launched about a decade earlier, showed that a new network could, in theory, compete with the Big Three. Sadly, both of the baby networks’ success was predicated on being the only newcomer on the network field. The divided viewership doomed the fledgling channels from the start.