There’s a reason why Google Ads are so popular, and it’s because it can work for a wide variety of businesses. Google Ads targets people who are actively looking for your offering, and takes them to your website to convert. This means that the traffic you’re getting is more qualified, and you’re likely to get a good return for your spend.
Google Search Ads rely on people knowing what to look for, so if you’ve got something totally brand new then it can be tricky. That being said, most new things are solving a common problem, and people love searching for answers online!
Google Ads also relies on sending people to a website that will convert them. If your business doesn’t have a website yet, you’ll need one before you can run these ads.
Occasionally, Google Ads are so competitive in an industry that the price of a click doesn’t reflect the benefit you’d get back as a business. This situation is rare, so it usually comes down to doing extensive research to make sure it’s viable.