The first guests to a movie premiere is to share your new movie with the cast and crew, as well as journalists, PR associates and notable figures in the industry. The more famous people you can get to come along to your premiere, the more press coverage you’re likely to have. Reach out to PR agencies with invites, and make sure they know it’s the event of the season! If you can snag even one or two big names to come along to your film premiere, it can make a big difference.