Without consistent, accurate, timely data, even the most sophisticated AI model or powerful use case doesn't work.
Reliable data sources (internal or external) must be identified, in some cases contracted for, and integrated into your data infrastructure.
Data must be normalized, cleansed, and in some cases transformed for consistency, otherwise models will not perform.
Data must be received, processed, and available by the time it is needed.
Most importantly, your data infrastructure must work. Every time.