Boost your search rankings – along with a combination of other tactics, SEO content can help you claim more prominent spots in search engine results pages (SERPS). This is important since these spots claim the majority of attention and clicks. Gain credibility and authority – informative, well-written content pieces make your website more trustworthy and professional. This type of content not only attracts more users, but also has the potential of acquiring backlinks (incoming hyperlinks from other web pages) from people who want to reference your articles. Save money – over time, great content can help boost your organic search rankings, which means you’ll be getting more free traffic and won’t have to spend so much on paid advertising to attain qualified visitors who are ready to convert.