It’s really your choice when it comes to studless vs. studded snow tires. That said, with the new technology in studless tires, they were equally as well as studded. Granted, some traditionalists swear by studded tires, and that is their choice. You should just know that studded tires are regulated by the state—they can go on November 1 and must be removed at the end of April, as they are detrimental to the surface of roads. For brands, I recommend the Bridgestone Blizzak tire—it’s a personal favorite of mine, and one I’ve relied on for 10-12 years. Other folks prefer Michelin, Continental, or Dunlop—it’s really all a matter of preference, as the brands are quite comparable in price, safety, and effectiveness in the winter months. Yes, it’s an investment, but worthwhile in bad weather!