Firstly, we only work with the highest quality precious metal manufacturers in Europe. Our jewellery is designed and crafted with obsessive attention to detail and state-of-the-art precision by the best jewellery manufacturers in the world. Our process for gold coating contains a much thicker layer of gold than the standard process, giving our pieces their long lasting colour, shine and durability.
Secondly, while most brands use CZ stones, they do not meet a high enough standard for quality jewellery if that's what you're looking for. We understand the importance for your stones not to go cloudy over time, to sparkle like a real diamond, and to pass diamond testers. All of these qualities are found in the stones we use - Moissanite. They are graded just like a natural diamond, are almost identical, and costs only 10% of the price as it's lab-made; there is no expensive mining and sourcing process like that found in natural diamonds. Save yourself thousands and don't get ripped off by the jewellers with over-inflated price tags.