New Websites
6-12 months with a solid SEO and content marketing strategy. Even a new legal website can start ranking for top-of-funnel keywords in a short amount of time (3-6 months). These keywords are less competitive but can still drive a massive amount of relevant, high-quality traffic to your website and drive conversions. The key is planning out the right content.
As you write more content on your focus areas of law, you will become seen in the eyes of search engines as an authority on your topics, which in turn will help your website’s overall rankings when on-page and off-page SEO is done properly in accordance with this content-drive strategy.
Established Websites
The short answer is 3-6 months with a thorough strategy for the bottom-of-funnel, highly competitive keywords that tend to drive a higher conversion rate with more leads.