Both Shopify and WooCommerce are popular e-commerce platforms that can help you build an online store and sell your products or services. When it comes to SEO, both platforms offer a range of features and functionality that can help you optimize your website for search engines. However, if you are already using WordPress, and you prefer to have complete control over your website, then WooCommerce may be a better option for you. On the other hand, if you are looking for an easy-to-use e-commerce platform that offers built-in SEO functionality, then Shopify may be a better choice.