The goal of data mining is to find patterns and trends that can help a company make more money. Data mining may be used by businesses to locate their ideal customers. This may be accomplished by examining each customer's historical sales and transactions in order to derive significant conclusions. In this approach, data mining may be used to boost sales in any firm. Everything from a customer's age and gender to credit ratings and purchasing history may be recorded by computer algorithms. Analytics software can also find trends in consumer behavior that can enhance sales by carefully mining this data.