Yes, and you won’t have to ever think of or worry about this. You need and want an SEO consultant who abides by the strict guidelines and the webmaster’s best practices set by Google. This adherence means doing right by Google to avoid penalties, which means no spammy content or the use of hidden links or text, among other SEO sins. We do everything right by Google and our clients. Note that this might include recreating and relaunching your website to protect you from penalties if needed.