NIOD is part of the company DECIEM, which also owns the brand THE ORDINARY that everyone knows. NIOD is the acronym for Non-Invasive Options in Dermal Science. While The Ordinary offers active ingredients in an almost pure state, NIOD offers carefully formulated products with active ingredients delivered in a revolutionary way. Some products are several years ahead of today's cosmetics. However, NIOD uses a lot of jargon, which means that only highly motivated users can understand the language and decode only the product description.