Storing coffee properly is essential to maintain its freshness and flavour. Here are the best practices for storing coffee: Airtight Container: Store your coffee in an airtight container to protect it from air, moisture, and contaminants. Oxygen and moisture can degrade the quality of the coffee over time. Cool, Dark Place: Keep the container in a cool, dark place like a pantry or cabinet. Light and heat can cause the coffee to go stale more quickly. Avoid the Fridge or Freezer for Daily Use: Contrary to popular belief, storing coffee in the fridge or freezer can actually be detrimental for daily use. The fluctuating temperatures can cause condensation, affecting the taste and freshness. However, for long-term storage of unopened coffee, a freezer can be appropriate. Use Quickly After Opening: Coffee is best consumed soon after it's opened. Ground coffee tends to lose its freshness faster than whole beans, so try to use it within two weeks of opening. Whole beans can last longer, ideally used within one month. Buy in Small Quantities: It's advisable to buy coffee in amounts that you can use within its freshness window. This ensures you always have fresh, flavourful coffee. Opaque Containers: If possible, use an opaque container to store your coffee, as prolonged exposure to light can also degrade the quality. Vacuum-Sealed Containers: For extra freshness, particularly for whole beans, consider using a vacuum-sealed container to minimize air exposure. By following these storage tips, you can help ensure that your coffee remains as fresh and flavourful as possible.