Generative AI refers to a type of artificial intelligence that is able to generate new data and content based on existing training data. Various models such as neural networks or generative adversarial networks (GANs) are used for this purpose. By learning data patterns from the training data, these models can then independently generate new, previously non-existent data. For example, texts, images, music, or even videos can be generated that are virtually indistinguishable from human-generated content.