First we focus on quality. We want to provide our customers with superior shoe care products and will always aim to outperform our competitors. We will continuously improve on our product and service.Second, Nanoshi focuses on sustainability by using recyclable plastic bottles and a water-based formula. Spray can alternatives are very harmful to the environment. They are highly flammable and difficult to recycle. We want to provide our customers with a green and clean product that will NOT cause any harm to their health, to fabrics or to the environment. Third, we focus on ease of use. Many of our competitors’ statements about the number of shoes you can treat with their products differ from the customer’s experience. That’s why we decided to make the bottles smaller and tailored to one pair of shoes. That way you don’t have to worry about how much spray to use. We keep it simple. One bottle = one pair of shoes.