Marketing SaaS on LinkedIn is a four-step process: Identifying your audiences, making them aware of the pain point, making them aware of your SaaS and how it solves the problem, and giving them compelling reasons to try your SaaS. Advertising on LinkedIn an effective way to market your SaaS, especially for B2B. LinkedIn’s audience targeting is top notch compared to other channels because it has the most accurate employment data for its users.
If you’re just getting started, watch this free webinar and learn how to get the most out of your LinkedIn campaign as well as some common mistakes to avoid.