While SEO agencies and SEO consultants both focus on SEO, they operate differently.
For many businesses, an SEO company offers a long-term, ongoing partnership. They develop a comprehensive SEO strategy for your organization, looking at how they can grow and achieve your company’s goals this year and next.
In comparison, an SEO consultant tends to provide a short-term, temporary experience. They help your business troubleshoot issues, like an underperforming strategy, or offer expertise on a niche aspect of SEO, like voice search optimization.
A comparison between SEO companies and SEO consultants
You can also see the difference between SEO consultants and SEO agencies when looking at SEO pricing.
When you partner with an SEO agency, you often pay a monthly service fee. If you work with an SEO consultant, however, they usually operate at an hourly rate. Many also require that your business sign on for a specific number of hours.
Even though SEO companies and SEO consultants both offer value, an SEO agency tends to provide more.
That’s because SEO is an ongoing strategy. If you want to continue benefiting from SEO, as well as growing its positive impact on your business, then you need to make it a consistent part of your business strategy. Plus, the best-rated SEO companies offer your business access to some of the most talented strategists in the industry.