The main target of a hotel website is to create a showcase of the hotel and its services, in order to motivate more people to book and stay during their visit in Australia. Hence, the websites should be designed to be attractive and innovative. Besides, the website should be user friendly and easy to work with. Furthermore, mobile responsiveness is a must these days, as the majority of users navigate through the internet by using their mobile phones. Also, the fonts, colouring and the appearance of the website should be in line with the atmosphere of the business which is mostly about pleasure, relaxation, food and other entertaining activities! The website must be designed to arouse people’s intention to book a room for their stay in Australia and enjoy the hotel, its surroundings and the quality services the hotel is providing! You must avoid using templates or copy from a similar website, as your business would look unprofessional and untrustworthy. A professional and experienced web design company must take care of the project, as the quality and appearance of a hotel website have a high impact on the number of reservations that tourists make, so the job must be done by a professional entity. You can read UI/UX effect on SEO to find out more.