In keyword research, there are different intents that people are trying to find in search engines. Informational: These are the types of search inquiries that people are directly looking for the information. So, they will take information and their main intent is like this. Transactional: These are the search intents that people are trying to make transactions to complete stuff. For example, "pay the electric bills" is a transactional word that people are looking for an interface to pay their bills. Commercial: With the commercial keywords, people are trying to find products and services in general. These are the general intent that commercial or e-commerce websites and systems are looking for. Navigational: Thinks about a keyword that "download the X game". This is navigation to make the people download that game.