Product Managers make strategic, creative, and data-driven product choices. Doing user research and market analysis to assist and guide a product team in creating distinctive and appealing products that fulfill the demands of consumers and, ultimately, help a firm reach its commercial goals. In addition to providing a concise description of what product management is, consider this a strategy question and provide a bit more of your thinking on the value that a product management team can contribute by carefully directing products from the ideation and product design phase to launch.