While advertising does play an important role in a company’s brand awareness, the media exposure that comes from PR efforts serves a much broader purpose. When your business or brand is featured in a segment on TV or radio, it’s considered earned attention from the media. This genuine press coverage and exposure from major news outlets is reaching thousands of viewers, including potential investors, customers, and partners. Moreover, these earned media placements provide immediate boosts in brand awareness, credibility, and consumer trust.