The three C's of assertiveness are: Communication, Confidence, and Control. Communication is about expressing your needs clearly and respectfully. It’s important to be able to articulate what you need in order to be heard and taken seriously by the people around you. Make sure your message is direct and easy to understand and that it uses language that is respectful. Confidence comes from within. Believe in yourself and your ability to stand up for what you want or need. Acknowledge your strengths and know that you are capable of asserting yourself without being aggressive or rude. Control is about setting boundaries, learning how to say “no” and standing up for yourself. Understand what you can and cannot do, and when to compromise. Be aware of the power dynamics at play in each situation so that you can make informed decisions about how to assert yourself. By utilizing the three C's of assertiveness – communication, confidence, and control – you can become an effective and powerful advocate for yourself. You will be able to express your needs in a better way that is both clear and respectful, build up your inner strength and convictions, and learn how to establish boundaries that work for you.