Segmentation is a marketing strategy that involves compiling lists of what information customers receive at specific times. You can use segmentation instead of sending everybody everything at the same time.  Returning to our earlier analogy, segmentation is like choosing your elevator. Cat lovers won’t care about your dog food, and fans of chess will get annoyed with your goblin-themed checker sets. If a potential customer gets too many emails about things they do not care about, your emails will get marked as spam. By segmenting your mailing lists into different groups, you can send relevant advertisements to interested individuals. This technique reduces the odds that your customer will unsubscribe and pretend you no longer exist. This also dramatically increases email open rates and conversion rates. When you get automated reports about your customer demographics, you can hone specific links to a target audience. Then, you can dial your marketing in You won’t overwhelm them with excessive information. Instead, they will have only useful information at their fingertips.