Having an online booking capability with 24/7 options is crucial for salons to remain competitive in today's market. With the increase in internet usage and smartphone adoption, consumers are increasingly relying on online booking systems to make appointments.
According to a survey by the National Retail Federation, 67% of consumers prefer to book appointments online.
35% of customers prefer to book their appointments outside of business hours.
Online booking can increase appointment bookings by up to 25%.
61% of customers expect businesses to have online booking options.
Moreover, online booking provides convenience to clients, allowing them to book appointments anytime, anywhere.
In a study by Statista, it was found that 40% of consumers prefer to book appointments outside of business hours
By having an online booking capability with 24/7 options, salons can cater to clients who prefer to book appointments outside of traditional business hour