Ans:
There are four key branding types, namely:
Individual – In a business with a wide range of products, every product is assigned a unique brand name.
Attitude – This involves establishing an emotion-packed attitude. Very often, business houses use the services of celebrities to endorse their brand.
Brand Extension – The parent company is the same, but the products are diverse. An ideal example is that of the TATA group. Some of its brand extensions are as follows: Titan deals in timepieces, Westside is its apparel brand extension, 1mg deals in pharmacy products and Tanishq is involved in jewellery.
Private-Label Branding – In this type of branding, a business resorts to private labels, i.e. labels manufactured by another established business sold under its brand.