From the beginning of the 19th century, marketing management has started growing Day by day. All the growth changes can be categorized into four periods. They are- Production orientation period:- In the 19th century, the growth of the organization and sales, etc. everything will depend only on the quality of the product. If the quality is good, it doesn't need any promotions or marketing or discounts, etc.Sales-orientation period:- In this period, the sales of an organization depend on effective sales. In those times, the management believes that, along with the quality of the product, it also needs to educate the customers to purchase our product.Customer-orientation period:- From the 1950s, importance is given to the customers. All organizations should focus on the customers and their needs. After understanding their requirements, the product is designed and manufactured and comes into the market.Social orientation period:- after the 1980s, awareness has grown up due to the effect of social media like televisions, print media, etc. Here, it benefits both the customers as well as manufacturers.