This is an interesting question; in fact, you don't have to choose. You can use both simultaneously. When you run an ad campaign with Google, there is nothing stopping you from running one on Facebook at the same time. Most companies do both at the same time because these approaches are different and independent. Indeed, each platform has its own assets and each one has different users. By combining the two, you can increase your investment and your return on investment. At Oshara, the web agency based in Montreal, we adapt to your budget to deliver Facebook and/or Google campaigns tailored to your needs that generate the best possible return on investment. So, act today and contact us.