Following are the steps that can be taken to make online sales more effective: 1. Define the purpose of creating the product. 2. Explain what the problem and need of your product is. 3. Explain the problem and the pain points faced by people. 4. Present the solution and how the product will accomplish it. 5. Layout Features and Benefits. 6. Provide wherever you can guarantee to make the customer feel safe. Note:) And this was the twenty-fifth question answer to email marketing officer interview questions.