There are different ways in which a mobile app can make you money. The monetisation aspect of your app should be something that you think about early on, ideally before beginning the development process, as the different ways to make money from an app may influence the way it’s built. There are about six different monetisation models that you may observe. These are; paid apps, subscription apps, in-app purchases, app advertising, affiliate marketing and mixed monetization methods. To choose the right monetisation model for your app, consider what type of app it is. For example, many gaming apps make money off in-app purchases. On the other hand, apps that offer software as a service often work on a subscription basis. Each of these models comes with positives and negatives and should be considered individually.