Successful restaurateurs:  Keep their concepts fresh and forward-looking.   Know their costs of doing business and strive to keep them under control.   You're only as good as your employees. Reward them with fair wages and perks (free food!).  Always have a fresh take to draw in customers: seasonal menus, specials, and promotions.  Create (and enforce) standard operating procedures. Everyone must be on the same page.  Touch tables. As the proprietor, give each customer a moment of your time, even if only to ask if their meal met their expectations. This little touch makes a big impression.  Integrate yourself into the community. Support local organizations such as schools, police, fire, and businesses. Host local events, and work with your neighbors to bring more people to your center.  Execute good advertising and marketing. Remember to prioritize a strong social media and web presence!!  Work ON the business instead of IN the business. Spend your time improving and driving the business.