A callout post can take many different forms. Here are two post concept examples: A simple syrup recipe video where you store your syrup in a Crew Chubby Bottle and the bottle is heavily featured. A cocktail recipe where an infused spirit has been prepared in your Crew bottle. Though you are only briefly pouring from the bottle in one clip of the video, you draw attention to the product with a quick callout such as “I’ve prepared my infused Tequila in a nice Crew Bottle with a removable base.”