For the time being, UFC pay-per-view pricing will stay intact. ESPN upped the price to $69.99 from $64.99 in December, the second increase since the fight promoter teamed with the sports network. The company said at the time that the increase was due to "rising production costs." The number of buys for a typical pay-per-view event is around 15,000, but this number can go up or down based on several factors such as the quality of the fighters involved and how popular they are. For example, the first Ultimate Fighter event sold about 100,000 tickets but only generated $3 million in revenue because most of those tickets were given away free as prizes. The second season of the show brought in more than $100 million in revenue but only sold about 15,000 tickets to its events. Here's how much the fight costs on each participant's paycheck: Champ Jose Aldo makes $150,000 - $75,000 for winning the fight + $75,000 for losing. Conor McGregor makes $125,000 - $60,000 for winning the fight + $65,000 for losing. If McGregor wins, he gets an extra $25,000; if he loses, he takes a $40,000 loss.