You can automate email marketing with Mailchimp Salesforce integration. Integrating Salesforce with Mailchimp lets you automatically synchronize contact data between the two platforms, ensuring that your subscriber list is always up-to-date. This means you can send targeted email campaigns based on your subscribers' behavior and engagement with your brand.
You can also set up automated email workflows in Mailchimp that are triggered by events in Salesforce. For example, you can automatically send a welcome email to new leads, follow-up emails to prospects who have engaged with your brand, or win-back campaigns to inactive subscribers.