Simply said, client testimonials build a self-fulfilling narrative about your relationship with your target audience. Consumers naturally trust one another more than they believe marketing content, thus a testimonial lends weight to the choice they're attempting to make. Additionally, consumer testimonials can help establish credibility for a brand or business. If others are willing to go on the record with their experiences using a product or service, then that's evidence of its quality. Credibility is important for any business, but especially so when it comes to legal services or medical care. Patients look to other patients for advice on where to go for treatment. Lawyers seek out other lawyers for referrals because we know that people don't always say what they think behind closed doors. Last but not least, consumer testimonies can help generate interest in your product or service. People like to hear how others have benefited from something. Thus, if you have happy customers who are willing to go on the record with their experiences, then they will likely want to tell others about them. This could lead to more business for you. The use of testimonials as part of marketing campaigns is an effective way to demonstrate the value you provide and attract potential clients. To ensure that your testimonials are successful, they should be genuine reviews written by real people.