Enhanced conversions and offline conversions refer to two different types of conversions that businesses can track and measure. Enhanced conversions are those that occur online, such as when a user completes a purchase on a website or fills out a lead form. These conversions are typically tracked using tools like Google Analytics, which can provide valuable insights into user behavior and help businesses optimize their online marketing efforts. On the other hand, offline conversions refer to conversions that occur in the real world, such as when a user visits a physical store or makes a phone call to a business. While these conversions can be more difficult to track, they are still important to measure as they can provide valuable insights into the effectiveness of a business's overall marketing strategy. By tracking both enhanced and offline conversions, businesses can gain a more complete picture of their marketing performance and make data-driven decisions to drive growth and success.