Great Competitive Products. Investors want to invest in great products and services with a competitive edge that is long-lasting as well as looking for products that are solutions to market problems that haven’t been solved yet or could be solved better. Startup Team. Before investing, VCs will make sure they have sufficient information regarding the business owners and the team itself. Many investors consider the team behind a startup more important than the idea or the product. The investors will want to know that the team has the right set of skills, drive, experience, and temperament to grow the business. Risk Assessment. Investors will take note of all potential risks such as any debt/loan pending, regulatory issues, issues regarding tax and law enforcement as well as a strong management team who knows the efficient use of the capital being invested. Market Size. For VCs, a business will target a large, addressable market opportunity is important for grabbing VC investors' attention.