At Sunday Pets, we only use gentle bake process to attain better digestibility and natural palatability. Gentle baked produces a soft crunchy texture that is not highly “compressed to form extremely hard pellets” or “processed to give a uniform shape”. It retain almost 90% of its nutrients, but extruded dry foods typically lose an average of 40% of their nutrients. It can be easily digest and more nutrients absorbed, affirmed by the lesser stool volume. At Sunday Pets, palatability is the taste of nature. More fresh meat can be use in a gentle baked process, and without the addition of flavorings or spraying of preserved fats on the kibbles, normally use in other process methods. (You can feel it, Sunday Pets is not oily or greasy like most extruded dry food)