Huel is transparent about the fact that it uses conventionally grown (as opposed to organic) ingredients. The primary reason why the company decided to go the conventional route is cost. Huel's goal is to deliver a nutritious meal at a low price. By using only organic ingredients, Huel would have to charge more for its product. I appreciate that not everyone can afford pasture-raised meats and organic produce, and consider Huel an excellent alternative to products containing only those ingredients. It's also worth noting that Huel is non-GMO, even if they don't advertise that fact.