Let's take a person for example. If he's on Google, he's looking for something. He opens the Google page for a purpose. At the end of his Google entry, he definitely gets a product, information or something he needs. The important thing here is to do solid marketing.
But no one goes to Instagram or Facebook first when they want to shop or want to know the length of the Great Wall of China. More creative marketing should be done on social media channels such as Instagram. People who hang out there are generally casually wandering around. Fun and attractive marketing should be done in a way that attracts their attention.