We start by defining an influencer strategy, taking into account the objectives of the campaign (brand preference, sales, lead generation, etc.), then we think about a device on TikTok (an event, a mini-series, a competition, etc.). Then we make influencer profile proposals to the brand. Once these have been validated, we do a second validation for the video concepts we have thought of, then produce the content with the influencers. We can then take care of the TikTok Ads amplification of the content.