A media kit is a presentation or document that contains information about a business or service. For marketing purposes websites, magazines, newspapers and even bloggers will use a media kit to share potential advertising and marketing opportunities. The point of a media kit is to attract potential prospects to spend their marketing budget on available executions and is a high level summary of what is on offer. Typically a media kit or pitch deck will include high level credentials, potential audience size, demographics & other details to highlight the potential reach of any execution. A business owner can use a media kit to try and evaluate if that print or online profile is suitable for their products or services & should be the starting point to evaluate a potential investment.