Yes, Instagram offers a variety of advertising options, including pay-per-click (PPC) or cost-per-click (CPC) advertising. With CPC ads, advertisers only pay when users click on their ads, making it a popular choice for those looking to drive traffic to their website or app. Instagram also offers other advertising models such as cost-per-impression (CPM) where advertisers pay based on the number of times their ad is shown to users, regardless of clicks.