But content is not all the same, it is crucial that it is high quality, relevant and adds value. After all, your users want to find exactly the content they are looking for and thus access useful information. This increases trust in your site and you can establish yourself as a true expert in your field in the long run.
Good content that takes into account the special criteria of Google & Co is also incredibly important for search engine optimisation, in addition to a meaningful structure of your website with clearly defined categories. This improves the ranking of your website in the search engines and provides more visibility and reach. Simply increase your chances of being found better and turning prospects into buyers!