It is possible that Google’s search algorithm can spot content that was produced by a language generation model like ChatGPT. It’s important to use generated content with care and to consider the potential risks, including the possibility of being penalised by search engines for using low-quality or duplicate content. In general, it’s always advisable to have a human review and edit any generated content before publishing it to ensure that it’s of high quality, contextually appropriate and most importantly, it aligns with your brand’s tone and language.