These days, there’s no distinction between “online” and “offline” marketing anymore. With people spending more and more time online, these best and optimum way to utilize your marketing efforts is to use both online and offline channels. Targeting only one will leave you leagues behind your competition.
Potential customers use both online and offline advertising to gather information on a product or service they’re interested in. For instance, when a person stuck in traffic along EDSA sees a billboard of your product, he or she will naturally want to know more about it. This usually entails looking it up online. If they can’t find you online, this either means they’ll have to go to your physical store or, the more likely scenario, just go for your competitor who actually has an online presence.
Investing in an experienced web development company in the Philippines ensures that your offline marketing efforts will be funneled into an online channel as well as allowing you to run online campaigns. This widens your reach and allows potential clients to access you from anywhere at any time of the day. Having a well constructed site ensures they can also easily find all the information they need about all of your products and services, and can even allow them to conveniently buy it right then and there.