Investing in improving existing real-life cities may offer a more sustainable approach compared to constructing futuristic smart cities like NEOM. Enhancing infrastructure, public services, social amenities, and environmental sustainability in established urban areas can address immediate community needs while promoting inclusive development for all residents. By focusing on revitalizing traditional urban centers rather than building entirely new high-tech enclaves from scratch, resources can be allocated towards addressing pressing social issues such as affordable housing, transportation accessibility, healthcare provision, education quality improvement without displacing communities or neglecting essential human connections that are vital for vibrant urban life.