We've mentioned sensitivity rating a lot, and other than explaining that it pertains to your speaker's ability to produce loud volumes, we haven't really told you what it is. Sensitivty rating is the volume your speakers are able to achieve with just one watt of power. Most of our speakers have a sensitivity rating of just above 90 dB, which is definitely on the stronger side of things. For some context, the average person speaks at a volume of in between 50 and 65 dB, so all of our speakers are able to drown out any conversation with just one watt of power. Of course, after that initial starting point, cranking things up gets significantly harder. Every additional 3 decibels will require twice as many watts as the previous number. So, if you have a sensitivity rating of 90 decibels, then you'll need 1 watt of power to reach 90 dB, 2 watts to reach 93 dB, and 4 watts to reach 96 dB. Logically, this extra strain compounds the louder you get, so if you really want to crank things up to 11 (or even 12) then a good sensitivity rating becomes exponentially important. Of course, you can always make up for a sub-par sensitivity rating if your speaker has strong power handling capabilities and can put up with a lot of wattage.