Everyone’s skin is unique, with different needs and concerns. However, unless you do a lot of exercise – or your job is very physical – cleansing twice a day is usually enough. It is possible to have too much of a good thing, so balance is key. Cleansing your face too often (or using a too-harsh formulation that ‘strips’ skin of its natural oils) is just as bad as not cleansing enough – just in a different way.
Your evening cleanse is especially important, as it needs to remove every last scrap of makeup, daytime skincare and SPF. Double cleansing is ideal, as it achieves the serious deep-down clean that’s required. Your morning cleanse can be a faster affair, as there should be no makeup or sunscreen to remove.