With Google Analytics, business owners can quickly track a spectrum of important information related to how users interact and engage with their website’s content. Specifically, Google Analytics excels at generating tailored reports showing the total number of site visitors for a specified time frame, the length of time users spend on a website, the number of page views, and the rate that users “bounce” or abandon a webpage before completing a specific action. Beyond this basic statistical data, webmasters can also use Google Analytics to find out what devices their visitors are using, where they are located and which avenue they used to find your site.