Data is at the center of business. For many organizations, including small businesses, digital adoption drives strategy. Data is essential to meeting customer needs, responding to sudden market shifts, and unforeseen events. Businesses also collect data to conduct day-to-day business and for human resources purposes. All organizations have access to confidential data such as employee social security numbers, protected health information, or consumer account information.
Data is valuable, and as much as it is used for good, some bad actors target businesses and try to steal that data. Data breaches are increasingly common, and business leaders need to take steps to help protect the data they possess. Data protection does not only protect an individual's private information but can also help protect a business' reputation and bottom line.