First, it’s important to note that not all LinkedIn ad clicks are chargeable. When determining the average CTR, only chargeable links are counted. The global average click-through rate typically ranges between 0.44% and 0.65% depending on the country, region, and the type of ad. For example, the average CTR for a single image sponsored post is 0.56%. However, text ads only have an average CTR of 0.02%.
The industry and position of your target audience may also affect your CTR. For example, if you target human resources professionals, you could expect an average rate of 0.62%, while product managers have a lower rate of 0.54%. Even your industry can affect your CTR. For example, the average click-through rate in the software industry is 0.39%, while the rate for retail is 0.8%.
The cost-per-click (CPC) will also vary depending on several factors. The average CPC for LinkedIn Ads is US$5.58 globally. If you target marketing individuals, you may expect to pay around US$6.80 per click while only paying US$4.90 per click when targeting an audience working in education.