Successful websites look professional with a design that’s visually appealing and reflects well on your brand. Today’s websites have to be mobile-friendly; Many site visitors will use smartphones or other mobile devices to find you.  On your site’s home page, be sure to communicate your services, service areas and accurate, up-to-date contact information. High-quality images of your team, workplace or previous projects will give your website authentic personality. Use clear, concise messaging to tell visitors and potential customers that you understand their issues. We suggest taking a StoryBrand approach when creating web content, because it aims to clarify your message and position you as an empathetic authority.  Testimonials or reviews from your customers provide a way to build trust with site visitors. Be sure to give visitors clear calls to action on your site, so they know what to do next, such as booking a call or appointment that puts your company in the running for delivering their needs. Of course, you should be sure to optimize your site for search engines by including relevant keywords and meta tags designed for strategic SEO and making sure the site loads quickly.