Hee-jin also created EXO, Girls' Generation, SHINee, and f(x). They will debut live in August (rabbit), with a bunny mascot as their mascot. In addition to speaking about the meaning of the group's name, the creative director Min Hee-jin explained the meaning behind the moniker. In the opinion of the person responsible for forming the upcoming women's group, popular music is tightly woven into daily life, just as regularly worn apparel is.