One of my favorite things about Korean skincare is the focus on getting your best, and healthiest skin. It’s not about quick fixes, it is about consistently prioritizing your skin (and therefore yourself), so you yield long-term results. My Korean grandma, who we named Soon after, always took care of her skin, stayed out of the sun, and I can’t remember a time she didn’t ask for skin care as a gift. It paid off though because she had beautiful skin. I think all the time about how much she would have loved knowing we named our company after her. Soon in Korean means “smooth and pure” and it is a perfect tribute to her.