Address your cover letter to a specific individual or the recruiting manager wherever feasible. If you don't know what their name is, try one of the following: "Dear Hiring Manager," you write. "Dear Hiring Team of [insert department here], Cover letters are an opportunity to highlight your interest in the position and company while at the same time demonstrating that you possess the skills needed to succeed in this role. It is important to identify a specific individual to send your cover letter to because this will help them decide if you are a good fit for the team and also ensure that they get back to you if they are interested in hearing more from you. In addition to sending your cover letter to a specific person, it can be helpful to identify a point person within the organization who can provide guidance as you begin your new career journey. This individual might be a supervisor, a mentor, or another staff member who can help you learn about the company and its culture. Finally, be sure to follow up with a phone call or email after you have sent off your application packet. This shows that you are committed to getting the job and that you are not going to take no for an answer! Good luck with your applications!