The short answer is that it depends on your target area and search volume for your services. We highly recommend doing a Google Audit first to get a Google Ads forecast and competitor analysis. More generally, MSPs should budget at least $1,500 per month toward Google AdWords. When budgeting, you should take into account your Customer Lifetime Value in order to more accurately calculate your ROI. You can learn more about this by reading our Google AdWords Guide for MSPs. Lastly, it’s also important to understand that Google Ads works best for promoting products and services with shorter sales cycles to yield better campaign results.