Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a law firm’s social media pages or profile to review before deciding to hire them. You must create a social presence for your business, so that your existing and potential customers may review your online activity and engage with you in a more casual manner. Consumers who are not ready to hire you at the moment are more likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.