There is a new trend in the market for diamond alternatives. The market is rapidly changing and the latest trend is all about moissanite. Moissanite adds more value to your jewelry business. Moissanite is significantly less expensive than diamond, meaning you can buy a larger stone for less money. It's also far less valuable, meaning you're ultimately buying a stone that's worth very little over the long term by choosing a moissanite. Moissanite jewelry also equates to higher margins for your store. The average cost of our moissanite and 925 sterling silver jewelry ranges from $18 to $50 and our average mark-up is over $390, which leaves for a healthy profit margin for anyone incorporating pieces into their storefront.