Featured Snippets are that box that appears toward the top of a page that answers a search query, shows an image, and points to a website. Do not overlook this. First, research and choose your target keywords, then optimize the content for them.  Fix on-page content-make it easy. Give people what they want. Make it easy for anyone to read and for bots to crawl.  Try to rank for a featured snippet with just about all the content you put out. There is a lot of time and thought that it takes to be successful here. Put in the time or hire an expert.