“Brand Abuse” is a general term to describe a myriad of malicious activity and content targeting your brand for the purpose of defrauding your customers or damage your brand. Brand abuse damages your business’ reputation through lost revenue and lost trust from your customers and partners, which can have catastrophic consequences to any size business in any industry. This list includes: Counterfeit and pirated products Impersonation websites Rogue apps Trademark misuse Copyright infringement Typo-squatting domains Intellectual property theft Data breaches Learn about other types of brand attacks that are meant to deliberately target your reputation. [Brand Protection guide]