This question can be applied to all types of toys, especially figures. I think there are two major factors to consider; the first has to be your budget and what you can afford to actually spend. And the second should be the participant and why they're receiving the toy. For example, I would be inclined to spend much more on a 12-year-old for Christmas than I would a 3-year-old for receiving full stars on their reward chart that week. For me, it's how you can justify the price.