As a rule, the water content of a cosmetic product is at least 50%. You can tell this from the ingredients printed on the packaging (INCI). If "aqua" is at the top of the list, this is the most important ingredient of the respective product in terms of quantity. A high water content makes a product quite inexpensive to manufacture, but is less sustainable on the skin than fresh plant juices. This is even proven by the African Beauty Rituals. At KOKEBI, we completely eliminate the addition of water and other fillers. Each of our four facial cleansing products is highly concentrated, making them extremely economical to use. At the same time, this saves resources in transport and packaging materials.