Peer pressure is an effect observed in people of the same age group, where they subliminally influence the behaviour and choices of their mates. This is due to an inherent desire to seek approval, be accepted and be seen as a part of the group (of friends, colleagues and coworkers). While peer pressure may be experienced in all stages of life cycle post infancy, its effect is maximum in the adolescent stage, where adolescents have even been known to fall for dangerous behaviors such as rash driving, smoking/ drug addiction, etc., simply to seek approval of their friends.