Many small businesses are moving their business online. They are employing and experimenting with different digital marketing strategies to increase their sales and profit. You do not need an office building to run a business online and can find a customer base for your services. Different digital marketing strategies can help you build a brand out of your business and help you achieve your business goals. Placing Google Ads with proper planning can help you expand your business and find people who want your service. This can be many times over the service that you get through a physical store in your locality. Google Ads helps create brand awareness and helps you get more customers very quickly. It also helps to market your product and services to a specific audience who might be interested in your service. If you are an art dealer in Cochin, Kerala, you might want customers who are interested in buying paintings. You can place ads with keywords related to paintings and you will get visibility all over Kerala or maybe even the country. This can also build your brand awareness and establish your business online with a steady customer base in the long run. A good SEM strategist can create an Ad that brings you revenue and increases your reach.