Inform the consumer that you value their comments and are worried about the service they got or the issue they are experiencing. Restate the issue. When a consumer is frustrated, they need to know that they have been heard. The greatest method to demonstrate that you're paying attention is to repeat the problem in your own terms. This shows that you are listening carefully and will be able to help them solve their issue. As a consumer advocate, you should be aware of different types of customer feedback. You should also know how to properly deal with this information so that you can provide quality service to your customers. Here are some examples of common types of customer feedback: Complaints - These are messages from consumers regarding their experiences with your company and its employees. They may be formal or informal complaints. Identify the person who sent the complaint with an ID number. Keep all complaints confidential! Do not include any personal information such as names or addresses. Problem Reports - These are communications from consumers regarding problems they are having with products or services provided by your company. Again, they may be formal or informal. You should take action to resolve the problem immediately! If you cannot resolve the problem yourself, get a new supplier. Make sure to follow up as necessary to make sure the problem has been resolved successfully. Surveys - These are questions asked of a sample group of people chosen by either you or your customer.