Online review management is a vital part of protecting your brand’s online reputation. Potential customers rely on reviews to help them decide where to spend their money.
Replying to all reviews, both positive and negative, shows both the reviewer and potential customer that you genuinely care. This practice can also improve your local SEO standing, as it betters the chances of your business landing in the Google Maps 3-pack, which is the top three results beneath the map when a local search is carried out.
By implementing a strategy to quickly and efficiently respond to these reviews can help you save time while safeguarding your online reputation. All of which contributes to a holistic local marketing strategy that leads to fantastic results.