Every time you get a new lead it gets added to your email list and automatically receives the first email from your automated email funnel. So every lead might be receiving different emails each week depending on when they inquired. Each new lead receives email 1 first, then email 2, etc. The emails build them up from a cold lead to being ready to buy. They are artfully written to build up the prospect’s trust and understanding of your business so they know why they should buy from you and no one else. But if you are a visual learner, check out this incredible flow chart that shows you why automated email funnels rock.