What floats best in water is a little bit of goldfish, a little bit of jellyfish, and a little bit of seaweed. We all know what floats best in water: goldfish, jellyfish, and seaweed. And while seaweed will float up to the surface, it will float to the bottom. What we’re talking about here is that you need to make sure that your brand is understood by your target audience. You need to make sure people are understanding your message, and that their message is understood by your target audience.