The answer is a resounding yes! Why we know the speed of your website impacts your SEO rankings: Speed has always affected SEO results, however the 2018 Google’s Algorithm Speed Update made it clear that speed was a ranking factor in mobile search results. A slow website increases the bounce rate and reduces the time a visitor is prepared to spend on a website. This bounce rate factor lowers your website’s score in the ranking game. By boosting your website speed you will satisfy Google and your customers. It’s a win-win!