Using just a mere tool for hotel rate shopping will not help with generating profits and attaining a competitive advantage if the data provided is not used aptly. Independent hotels can review the rate shopping data manually every day and can conduct a competitive analysis with the same. Data insights would give them command over their revenues. Enterprises with multi-property operations can integrate rate shoppers into their revenue management system and assign a dedicated manager that can use the research and review rate data. Through this as well, a business can benefit a lot by studying custom rate analytics.