SEO is an ever-changing practice that needs to have detailed updates now and then, especially since search engines are getting smarter and digging deeper and deeper into websites and their content as well as getting better at understanding user experiences and intent. A long-term SEO strategy will allow you to find new ranking opportunities allowing you to reach more customers online. With a long term state-of-mind and an appreciation for the small important details, SEO can enhance your online presence incredibly.