PPC (Pay-per-Click) advertising is one of the most popular forms of online advertising used today. The advertiser (or business) is charged only when their ad is clicked on by another user. PPC ads come in many different forms from SEM Ads (see below), to images and banner ads that are shown on other websites such as news sites, blogs and social sites like Facebook, Twitter, LinkedIn and YouTube.
PPC ads as named explicitly, are very different in nature from more conventional and physical forms of advertising such as TV, Radio and Billboard Ads. Businesses and Advertisers are charged based on aspects such as the commercial’s length, time slot and/or placement of the ad. Provided PPC ads are properly created, configured and managed, a business is only charged for as effective the ads are at generating consideration (e.g. clicks to the business’ website).