Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks. However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.