In the November edition of Management Review in 1981, George T. Doran wrote an article that expanded on Locke's results. G. T. Doran (1981). "There is an intelligent approach to write management's goals and objectives." Management Evaluation (AMA FORUM) Doran outlined the key ideas of SMART objectives in this study. He also included a sample goal statement as evidence of its effectiveness. Here is how Doran described SMART objectives: "An objective should be specific, measurable, attainable, relevant, and time-bound." He went on to say that they provide a framework for evaluating management practices and for measuring performance. This method has become the standard in business today. George Doran was an American business executive who served as chairman and chief executive officer of The Prentice Hall Corporation from 1969 to 1984. He started his career at Prentice Hall in 1945 after graduating from Yale University with a bachelor's degree in history. Under his leadership, Prentice Hall developed one of the largest publishing groups in the world. It published more than 100 different titles annually in several different formats, including textbooks, reference books, magazines, and journals. Doran left Prentice Hall to serve as president and CEO of AMA Health Plans from 1984 to 1989. He then returned to Prentice Hall as chairman and CEO until his retirement in April 1989 at age 60 after serving for two decades.