Facebook Live is a feature that allows Facebook users to broadcast live video content. Users can record themselves or a virtual event they’re attending, while watchers can chat with them live. Learning how to use Facebook Live or how to join a live event on Facebook is quite a straightforward process. Users can go live on Facebook using the mobile app by clicking on the “live” button.” To go live from their computers, they’ll need to use a streaming service as a third party, also referred to as an encoder. Users can join a live event on Facebook by clicking on the three dots, then “more,” and clicking on the live event they wish to watch at the bottom of the list. Using Facebook Live for brands is a great way to connect in real-time with your community and share long-form valuable content. Instagram Live has the same function but is hosted on Instagram instead of Facebook. To go live on Instagram, you should open the mobile app, go to the (+) sign at the top right, and click on “live video.”