A health insurance customer is somebody who is looking for a way to minimize the cost of unexpected medical bills, reduce the possibility of bankruptcy from expensive bills, and take better care of their health. Health Insurance leads are acquired through two main sources direct mail campaigns and online lead generators. Direct mail pieces usually offer free quotes and tend to collect more generalized information such as name, age, address, email, and spouse’s name and address. The baby boomer generation, comprised of people between 55 to 75 years old, is still highly responsive to direct mail campaigns, whereas the younger generations are more comfortable filling out requests for free health insurance quotes online. Popular health insurance quote generator sites like ehealthinsurance, NerdWallet, and Progressive are more secure than direct mail and can ask more detailed questions, such as ZIP code Gender Date of birth Number of people in the household Expected annual income Any major life changes in the past 30 days Self-employed or employee Major health conditions Overall health If the purchase is replacing an existing policy Leads collected from these websites can be sold for a premium price because they are fresh, real-time leads. To be considered a real-time lead, a lead must be between 24 to 48 hours old. After that short time period, these leads become aged, and can no longer be sold for their premium price. Luckily for you, these leads are still highly effective and available at a fraction of the cost.