The basic lifecycle flows are crafted flows that cover all the the vital stages of their lifecycle journey. These flows help convert website traffic into loyal customers and are included in every plan. Basic lifecycle flows are*: Welcome series + pop-up – 5-10 emails Abandonment cart – 4-6 emails Browse Abandonment – 3 emails Exit Intent – 4 emails Post-purchase (segmentation) – 7-10 emails Replenishment (predictive analytics) - 1-2 emails Bounce back – 1 email * depending on the type of the product, some of the flows will be changed to meet the brand's needs.