Brand interaction refers to the physical or digital connections customers make with a brand and its people. Brand interaction is similar to brand engagement and can happen at any point during the end-to-end brand experience. Customers interact with a brand when they open the packaging or click on a blog link in a newsletter, when they enter a store, or speak to a contact center agent.
Today’s customers want the brands they align with to be credible and authentic. They want to have a two-way conversation with them, rather than simply being sold to. That’s where brand interaction steps in. Great brand interaction increases customer engagement, builds customer loyalty, promotes brand recall, and sets you apart from your competitors. It shows your customers you understand and value them—all great reasons to keep them coming back for more.