By earning your Doctor of Business Administration with an Emphasis in Marketing, you can open doors to high-ranking employment positions within different organizations and businesses. The DBA in marketing program helps you learn how to apply marketing strategies to create a competitive advantage for your company. Within this program, learners learn how to asses consumer behaviors; refine market research, research and scholarly writing; and enhance their analytical skills. After earning a DBA in marketing, graduates may pursue a position as a chief executive officer (CEO) or a position of equal authority within a company or corporation.