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| Sending bulk marketing email is the act of sending an email campaign to a large group at once.
* This method of email can be employed to send marketing messages, newsletters, updates, coupons, invitations, product updates, etc.
* Bulk email can also be called mass email or email blasts.
* The majority of companies hire an Email Service Provider (ESP) to handle the creation, scheduling, and sending of marketing email. These same systems are often used for transactional emails as well – password resets, airline ticket confirmations, bank statements, etc.
The key to successful marketing email deliverability is to consistently send correctly authenticated, carefully targeted email to an engaged audience. A meticulous maintenance of email best practices leads to the establishment of an excellent IP and domain reputation. |