A sales playbook is a document that outlines the sales process and provides guidance on how to close deals. A sales kit, on the other hand, is a collection of materials (such as product brochures and case studies) that salespeople can use to generate leads and track their progress. In many cases, a sales kit will be bundled with a sales playbook to provide sales teams with the necessary resources to succeed. While a sales playbook is focused on strategy, a sales kit is focused on execution. The former outlines the steps that need to be taken to close a deal, while the latter provides the tools and resources needed to implement the strategy. Sales leaders typically create sales playbooks, while marketing teams assemble sales kits. However, in some cases, sales teams may create their own kits. A sales playbook and a sales kit can be incredibly valuable resources for closing deals. However, it’s important to note that they serve different purposes. A sales playbook helps salespeople understand the strategy behind closing deals, while a sales kit provides the materials they need to implement that strategy.