POP retail display refers to the point of purchase display. Different types of retailers use POP displays to attract the attention of potential customers. This tactic has worked time and again. Many types of retail stores explore different types of POP displays to showcase their products.
Read on to uncover the different POP retail marketing displays you can explore to boost sales.
1. Dump Bins: You will often see a dump bin in malls, big shopping complexes, and clothing outlets.
A dump bin is a giant bin or container that is stocked with individually packaged products. It is one of the most straightforward and common types of display. They are used to present small items like socks, candies, toys, and accessories. The idea is to provoke impulsive buying by strategically stacking many cute things together in these store display bins for aesthetic appeal.
Dump bins are increasingly used for product display in a retail store by visual merchandisers who see them for what they are: irresistible sales magnets!
2. Freestanding Displays: Freestanding displays are often more organized and smaller in size and area coverage than dump bins. The display products placed in freestanding displays can be accessed from all angles and easily handpicked by customers. They display slightly larger products on shelves or hooks.
As such, they serve as a perfect merchandise display for products like shampoo bottles, body lotions, foot creams, hand creams, conditioners, and any other product that comes in tube containers.
3. Entryway Displays: Entryway displays are self-explanatory. It is a type of retail store display that uses the store’s entryway to promote a product. You can set up an outdoor entryway display if you have enough walking space outside your store.
4. Window Displays: Window displays are among the most trending in-store display tactics that have worked like magic glue for many brands and retailers. It might be costly to get your product displayed on the window display shelving for retail stores, but it will be worth every penny of your marketing budget.