For any product, you can set a Manufacturer’s
suggested retail price (MSRP) and/or Total MSRP (Total Retail Price of Quantity Total)
as a guideline to retailers who purchase your product. The price(s) will
be displayed on the Descriptions tab of the product page. You can enter
a MSRP or MSRP Total on the Products tab of your Storefront
Manager under the Description section.
Typically, the standard for setting MSRP and MSRP Total around 2 times the price you
are charging the retailer for your product and the same as the price at
which you are selling to consumers on your website or other online
retailers.