Many people think that Wrinkle Paste is the same as diaper rash or other barrier creams; however, this is not true. The Squishface Wrinkle Paste formula was created specifically for sensitive skin dogs prone to allergies, and intentionally leaves out common and unnecessary irritants such as essential oils, aloe, fragrance and lanolin. Allergy prone dogs such as bulldogs can react to many different environmental and food allergens so using products with a limited, clean ingredient list is important in maintaining their health.  Read More...