UI/UX design is the process of developing a software product interface and making the user experience as perfect as it can be. Whether you plan to develop an app from scratch or to revive an existing one, you have to keep in mind its visual appearance.
In brief, the perks UX/UI design offers to the project are:
Boosts sales
Attracts users
Facilitates onboarding
Simplifies navigation
Increases user satisfaction
Decreases dropout rate