Impersonation comes in many forms, from phishing scams that ask for personal information to be sent to an outside account to full-blown fraud where you buy products from illegitimate sellers.The following are some of the most common ways scammers impersonate brands:In phishing, scammers impersonate a brand (or employees of that brand) in order to retrieve sensitive customer information or data such as social security numbers, passwords or bank details. One of the most impacted sectors by these practices is the financial sector (particularly FinTech companies, which tend to have more interaction with their users through social networks).A counterfeit page is a fake page that sells inauthentic products in order to deceive consumers. Often, they use aggressive advertising to target brand consumers and redirect them to a website outside the social network where the transaction takes place. s.Although not all scams involve impersonating a third party, many of the most common frauds on the Internet (coupons, romance fraud, 491 scams, account takeovers, etc.) begin with identity theft done through social networks.