For those individuals, who only have one Facebook account, a couple of Instagram profiles, proxies are not needed. However, companies often use multiple accounts on social media networks to build on their brand. Social media automation is one of the main tasks for those who provide social media service. A single IP address does not do the job when you need to create social media accounts for many users. This is where social media proxies become irreplaceable. Proxies allow connecting from locations all over the world. Social media accounts often provide content relevant to different locations, so proxies help you reach content and audience that otherwise wouldn't be available.