A constituent relationship management (CRM) system is a tool used by organizations to manage their relationships with constituents, or customers. CRM systems are designed to help organizations keep track of customer data, interactions and communications in one central place.
CRM systems can be used for a variety of purposes, such as managing customer contact information, tracking customer interactions and communications, and managing customer service requests. Additionally, CRM systems can be used to generate reports on customer activity and trends.
Organizations that implement CRM systems often do so in order to improve their customer service and support operations. Additionally, CRM systems can help organizations increase sales and revenue by improving their ability to target and communicate with potential customers.