The unsubscribe rate, i.e., The number of people unsubscribing from the emails, is like a double-edged sword. On the one hand, it is about losing a lot of your audience, while on the other hand, it is also treated as self-cleaning practice. However, if the numbers here go beyond a limit, then it has to be a concern. So, you should suggest a good unsubscribe rate and the steps that will help to improve the situation. Creating useful content, using interesting subject lines, personalizing the customer experience, and working on email frequency can help companies lower the unsubscribe rate and improve their marketing game.