Yes. Lead generation is all about nurturing and maintaining great relationships in the digital space as well as face to face. Lead nurturing establishes a presence on the marketing platforms and social channels where your buyers are present. Once you have earned being noticed, engage your followers by answering their questions, and demonstrate why your business is the best solution. Informative, user-focused web content and compelling communications increase the chance that they will want to know your business better. Nurturing leads is not easy. It takes time.