Start by understanding your goal and crafting a storyboard that will help you achieve it. It’s important to tell a story that will resonate with your audience. Whether you make a product video, an explainer video, or an event video, your video will be strong on social media if it uses emotion or humor to connect with your audience. Film in a calm setting without distractions or noise interference and make sure your phone or camera is steady. When you’re finished, post your video to your social channels.