Google Ads and SEO are two entirely different avenues for showing up in search and one should not be confused with the other.
Google Ads is the best option to get top of page results and get your phone ringing quickly, while investing in Dental SEO services for your Practice ensure better long-term results organically within Google and other search engine rankings.
No one can pay for a better ranking organically, because Google is committed to keeping their search content useful and trustworthy.
Depending on your current needs, one may be better for your Practice than the other, or, you may choose to run both in tandem for even greater results!