The CPRA extends the data privacy of consumers currently enforced by the CCPA to include: 1) The data rights of minors. Violating the CCPA now carries a $7500 penalty per violation, whether unintentional or intentional, if the consumer is under 16. 2) A greater scope of personal information. This now includes companies with personal information of over 100,000 consumers and those that generate 50% of their revenue from selling or conducting targeted advertising with this personal information. 3) The demand that businesses recognize opt-out preference signals. Targeted advertising is just one example of a type of opt-out consumers must now be able to request. Businesses must make opt out requests easy to identify on their business website or browser.  4) An extension of consumer rights to information. This includes a consumer's right to correct and/or limit the use of their personal information. Businesses must also limit the retention of and delete personal information after its use. 5) The requirement that consumers be able to make consumer requests and grant consent. Businesses must make these requests simple to understand and use data without manipulating consumers.