Digital Marketers must have a deep understanding of digital marketing channels and how to use them to achieve business objectives. Additionally, they must be able to measure the performance of those channels and optimize their use over time. Digital marketers must also be able to create compelling content that will appeal to their target audience and motivate them to take action. They must also understand the principles of search engine optimization (SEO) and how to make their content visible in search results. Finally, digital marketers must be able to track and analyze data from all aspects of their campaigns in order to improve performance over time.