Search engine optimization (SEO) is an essential marketing tool for businesses of all sizes. It helps your customers find you on Google search results and other search engines, increasing the visibility of your products and services. SEO also helps you build trust with potential customers by providing them with relevant, high-quality content that is optimized for their searches. By optimizing your website for search engines, you can increase website traffic, improve conversions and ultimately drive more sales. SEO can also help you build brand recognition and establish a stronger online presence. With the right SEO strategies in place, businesses can maximize their reach to potential customers and boost their ROI.