A brokerage platform's interface's cleanliness and visual appeal are crucial in enhancing the overall user experience. A clean and visually appealing interface can make navigating the platform more enjoyable and intuitive. When choosing a brokerage account, look for a platform with a modern and well-designed interface. It should have clear, organized menus, visually distinct sections and an uncluttered layout. A clean interface helps users focus on their investment activities and easily locate the necessary tools and features.