Products that do not meet our standard criteria are not eligible for certification. About 15% of products do not meet our standards after testing, but many more voluntarily choose not to move forward with testing after becoming more familiar with the rigor of our standards. Before submitting a product for testing, you may speak with our Senior Scientific Officer to have all of your questions answered, discuss prior testing results that you have done, and get a better idea of what to expect during the testing journey. If the testing process signals a negative outcome, our research partners can work with you on an R&D/consultancy basis to help improve product performance and address the issues. This has often led to innovative product breakthroughs for our partners! Once a product passes testing, we encourage you to use the results as a platform to inform your target consumer and separate you from the competition! We are happy to support you in marketing and PR efforts, and can create awareness with our key demographic: consumers affected by asthma and allergies. Additionally, we will provide you with the full scientific test report and can also prepare informative scientific videos and curated content to help simplify the testing process and tell the story of your journey toward certification.