The scoring model is only suitable for sales forecasts to a limited extent. In very general terms, if the scoring values are high, one can conclude that there is high sales potential. However, if you want to calculate the exact sales potential of your locations, we recommend that you perform a gravity analysis. The Huff gravity model calculates how the demand might be distributed across the different locations within a catchment area. The scoring model, on the other hand, always refers to the catchment area of a single location.