Also called a keyword bid, a PPC bid refers to a bid that is made in an auction, with the goal of securing paid ad placement at the top of search engine results pages (SERPs) when that keyword is searched.
The amount that businesses bid on keywords varies depending on how competitive the market is and how much they’re willing to spend.
The objective of PPC bidding is to win as many clicks as possible while staying within their budget. To do this, businesses need to carefully select the keywords they bid on and continuously monitor their campaign to see what’s working and what isn’t.
Bidding on PPC keywords can be a complex and time-consuming process, but it can be an effective way to reach potential customers online.
And if manual bidding seems a bit too complicated, Google’s PPC management platform lets you opt for automatic bidding. With automatic bidding, you will select an overarching strategy for your objectives and then let Google take it from there.