Branded Hospitality is a field of interior design that specialises in working with hoteliers and property developers to develop or reinvent hotel brands. These can be brands intended for global roll out or one-off boutique brands. Branded Hospitality includes four design stages, including design consultancy, interior architecture, interior design and hospitality branding. The hotel brand development process includes strategy and research, conceptual development, branding and positioning, developing brand guidelines, FF&E control books, prototyping and model rooms.