Not every online retailer needs the customization, speed, and agility that a headless architecture offers. The headless commerce experience may not be ideal for small to midsize retailers who are just starting out, as its added complexity requires developers to implement and maintain it. However, as ecommerce brands scale and add complexity to their offerings, they may experience issues like slower page loading times due to that complexity. In these cases, the headless site architecture can improve page loading speeds, leading to a smoother and more seamless customer experience that can ultimately help increase average order value and conversion rates.