Not all link-building tactics are created equal, which is where white hat and black hat link-building comes in.
Both refer to the methods used to create links. However, black hat tactics often involve tricks and shortcuts that violate search engine guidelines, while white hat tactics follow those guidelines and provide value to users.
Search engines like Google want to deliver the best possible results for their users, so they prioritize websites that employ white hat link building. Using black hat methods may initially boost your rankings, but it’s only temporary – eventually, search engines will catch on and penalize your site.
On the other hand, white hat strategies may take longer to see results, but they’ll improve your website’s reputation and position in the long run. So when it comes to link building, it’s worth it to play by the rules instead of cutting corners.