User experience (UX) is crucial in the August Core Update 2024. Google’s algorithms now prioritize factors like page load speed, mobile-friendliness, and intuitive navigation. Sites offering a smooth, user-friendly experience are more likely to rank higher. Ensuring your site is easy to navigate, loads quickly on all devices, and provides a seamless experience can boost your rankings and enhance user satisfaction and retention. Investing in UX improvements is key for both SEO and user engagement.