All of our beach umbrellas have a UPF50+ rating, one of the highest available, making them ideal for ‘Seeking Shade’, one of the five sun protection strategies recommended by the Cancer Council and Melanoma Institute. The other four, and equally important sun protection strategies, are: Slip, Slop, Slap, and Wrap. Head over to The Melanoma Institute website for more information about melanoma and how to best protect your skin from the sun.