Absolutely, in fact we’d recommend it and it is a specialty service offered by Video Outcomes as we create videos that are often solely for the purpose of selling products or services via Facebook.  We recommend using videos in your Facebook and Instagram advertising campaigns. This is due to 2 main reasons: 1) Video has proven to be much more engaging than text based or image based advertisements. 2) There are retargeting options that are unavailable if you do not use a video