We have already talked about how important Instagram is for brands, but let us now see how, specifically. Instagram helps 80% of its users decide whether to buy a product or service (Facebook, 2019). Instagram users reported making purchases based on the content they viewed while on Instagram. So, if your brand has not yet added this platform as one of its social media marketing tools, these Instagram statistics should change your mind and make you realize that you are missing out on an incredible opportunity, especially if your potential customers belong to the millennial category.