Blogging is about a lot more than writing. Over the course of my day, I write, edit, look for advertisers, run paid social media campaigns, monitor Google Analytics, manage the editorial calendar, and many other things. As your site grows, you’ll probably end up spending more time on those aspects of the business than on actually creating new blog content (which you can hire writers for). Each of those tasks is part and parcel to earning money, so be prepared to tackle a wide range of responsibilities.