Almost all businesses that want to outsource content creation services hire freelance writers. In the open market, millions of freelance writers advertise themselves across platforms and agencies.
Generally, freelance writers charge based on the number of words or hours they spend on a given project. Typical pricing will depend on the quality of the writing, leading to some extremely diverse pricing options.
Content marketers who want to attract more customers should expect to pay up to $6,000 for 4,000 words per month from the best freelancers. These are writers that appear in publications such as Forbes.
While they do not appear in high-profile publications as frequently as first-tier freelancers, second-tier writers are a great choice for content writing. Second-tier writers typically charge around $2,000 for 4,000 words.
Companies more often than not hire third-tier freelancers as in-house writers, and they charge $1,200 per month for 4,000 words.
A gamble can be made using fourth-tier freelance writers since most of them are newcomers or experienced writers who might not be able to raise their rates. While they charge $400 per month for 4,000 words, businesses must exercise extra caution whenever they hire from this talent pool.