Customer satisfaction is a general level of satisfaction your customers get from your product or services. The best way to measure customer satisfaction is through customer satisfaction surveys. The most popular ones include CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score Surveys).
While customer satisfaction surveys are usually associated with B2C businesses, B2B customer satisfaction surveys are just as beneficial. Since B2B transactions are often much more high-stakes than B2C ones, it’s double as essential to prevent churn, boost customer loyalty, and work towards long-lasting business relationships. You can achieve that by building an airtight customer experience program—and surveys are the best way to make sure you’re on the right track.