Hotel prices in London vary depending on the season. During the peak tourist season, which is usually in the summer, prices tend to be higher. You can expect to pay more for accommodation during this time, especially if you book closer to your travel dates. In contrast, during the off-peak season, hotel prices are generally lower. Late winter and early spring, as well as autumn, offer more affordable options. It’s advisable to compare prices, book in advance, and consider staying outside the city center for more budget-friendly alternatives.