Culinary-grade matcha or lower-grade matcha powder is best for baked goods, smoothies, and even lattes. Typically lighter in color and bitter compared to ceremonial grade matcha powder. Ceremonial Matcha is best served stirred in hot water and drank as a tea. It's bright and more vibrant in color, sweet, and creamy. Ceremonial matcha is a higher-grade Japanese green tea powder, best consumed in its natural state.