SEO should ideally sit within the marketing department of an organization. This placement allows for effective collaboration between SEO teams and other marketing professionals, such as content creators and social media managers. By aligning SEO with marketing, companies can ensure that their search engine optimization efforts are integrated into broader marketing strategies, leading to improved online visibility and increased organic traffic. Additionally, this placement allows SEO specialists to stay updated on the latest marketing trends and consumer behavior, enabling them to optimize website content and structure in response to changing market demands.
However, a technical SEO team can also find a suitable place within the product department. Given their focus on improving site crawling, rendering, and indexing, technical SEO professionals can closely collaborate with product managers and developers to ensure that the website's technical infrastructure aligns with SEO best practices. This organizational placement enables constant communication between SEO and technical teams, resulting in efficient website optimization and improved search engine rankings. Furthermore, being part of the product department allows technical SEO experts to have a deeper understanding of the product lifecycle and how SEO can contribute to its success.