Amazon is the #2 most trusted company in America. They process hundreds of thousands of sales every year, and they help manufacturers and businesses of all sizes earn money from their ecommerce endeavors. That said, Amazon is an incredibly useful tool for earning revenue. Amazon SEO matters for the following reasons: Ranking products: The products that appear higher in Amazon rankings are most likely to get bought. Amazon SEO helps you rank higher by making your products easier to rank in the search results. Building trust: Optimized product listings do more than earn you higher results. As you add in the elements, you will appear more credible to shoppers, which reflects well on your business over time. Earning revenue: Amazon listing optimization will help you earn more revenue. If you list your products appropriately, rank high in search results, and earn buyers’ trust, you will earn more profit for your business. The bottom line is that if you want your products to sell, you need some form of Amazon SEO.