The baby products market is large, and getting larger; it’s predicted to grow by an average of 5.8% per year between now and 2030. Baby products also tend to be fairly high margin, with many of the products on CREOATE having a margin of 50% or more. And with a baby’s needs constantly evolving and changing as they grow, you could see a loyal shopper return multiple times in a year to shop with you. So as long as it fits with your existing brand, we think baby products make a great extension to your product assortment — particularly if you’re based in an area that’s popular with young families.