How to Manage Brand Fake News and Deep Fake Reviews. Having a strong brand trust history is your best defense to mitigate a deep fake attack. Create more news to put your best foot forward and push a deep fake review down. Start early to earn brand trust so that people go, Wait a minute, that cannot be true. You don't sell your value proposition; focus on your people and your values. Address your mistakes in a meaningful and genuine way. Advertise in a way that inspires loyalty; be a brand that people want to associate with. Know which values and ethics reflect the heartbeat of your target audience. Be willing to take a risk by aligning yourself with a stance that matters to you and them. It may help your brand come across as more genuine.