Keep in mind that you should use social media to educate your customers and not push your products, which goes against most platforms' regulations. Think about the things that appeal to them and cultivate posts that resonate with their values. Impactful content on social media includes industry news, educational graphics, contests, events, loyalty program benefits, and behind-the-scenes content about your dispensary, budtenders, and other employees. Many successful brands are crushing it on social media with unique content.
Once you're posting regularly, also dig into the analytics from each specific social media platform to figure out what works best for your cannabis retail store. Then you can curate content accordingly and spend more effort on the channel that works best for you. Now let us dive into the dos and don'ts of social media marketing for cannabis dispensaries as per regulations. Please use these recommendations only as advice, as marketing regulations may be different in your state or province, so check out your regulatory authority website for details.