Tikla Gelsin, the sub-web address where you can order food online from fast-food chain restaurants such as Burger King, was established by TAB Gida.  This website aims to deliver these brands to customers in the easiest and best way. Unlike other applications, Tikla Gelsin provides two types of services to its customers. These services are "Come to You" and "Come and Get". Since food delivery is a very tough competition area in Istanbul, companies are forced to establish different methods and strategies to introduce their brands and services. One of these strategies that Tikla Gelsin chooses, can be summarized as a method that allows the customer to go and collect the product they want, without having to deal with the restaurant, besides making home order delivery, which is the classic method in business.