Our Milo Cookware has been designed with simplicity in mind - from the design of our goods to our business model. We are direct-to-consumer and e-commerce first, which cuts out a lot of unnecessary spending that a wholesale model requires. Because of this, we're able to pass those savings onto our customers while still maintaining high-quality goods and ethical practices that are at the core of our values here at Kana. We hope this helps shed some light on your question!