Korean rice cookers, like Cuckoo, are often considered expensive due to their superior quality, advanced technology, and attention to detail. These rice cookers are designed to deliver precise and consistent results, making them highly efficient and reliable. The use of high-quality materials, rigorous testing, and innovative features contribute to their cost. However, the investment in a Korean rice cooker is justified by the excellent performance, longevity, and the convenience they bring to cooking rice and a variety of other dishes.