Depending on your business and social media strategy, you can allocate a lower or a higher budget for running paid advertisements on social media. Below is the list of lowest possible ad spend across the most popular social media platforms. Facebook and Instagram: $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims Youtube: $10 per day LinkedIn: $2 per click $10 per day Pinterest: $2.00 for impressions $0.10 for clicks Twitter: No minimum requirements