Our society is highly competitive and convenience-oriented. Instead of venturing out, consumers want to shop from within their home. Ecommerce takes your brand from the traditional brick and mortar store, making it an online global brand, rather than one single shop. Customers can visit an online store irrespective of the timings. You can reach out to a broader audience with an online store. Millions of people can visit your store around the world at any time. An eCommerce website opens avenues for many marketing opportunities such as PPC, social media marketing, marketing via emails If you have an eCommerce store, you can scale your business, expanding the range of products that you deal with and your customer base.