There are several reasons why sales pipeline management is important.
It allows sales managers to have a clear understanding of the sales team's activities, progress, and potential revenue. By tracking the pipeline, they can forecast future sales, identify trends, and make informed business decisions.
Effective pipeline management provides visibility, enables performance monitoring, drives process optimisation, supports forecasting and planning, and fosters proactive opportunity management. It is a vital practice for sales organisations to achieve their revenue targets, enhance productivity, and ensure long-term success.