When deciding to enter the world of business ownership, you have two ways to go about it: first, buy an established and well-tested franchise; second, create your own brand and start from the ground up. Both are viable options that come with pros and cons. Choosing the path that is best for you depends on the type of your business, the risk you want to take, the money you want to make, and most of all, the freedom you want to have in making business decisions.