You can visit the rakuten.com login page by clicking the Sign In button in the top right corner of the website's homepage. You will need to enter your email and password to access My Account. You can also select the preferred way of logging in to www.rakuten.com from the list of such options as Continue with Google, Continue with Facebook, or Continue with Apple. If you are a new member, click the Join Now button to provide the required information to register your profile. If you have difficulties logging in, contact the Rakuten customer service or click the Forgot Password link and follow the prompts to restore access.