Most people don it this way. It just not amon practice. The moremon approach is blog posts and whitepapers Search has be so good that chapters and pages don really make sense in the current ecosystem. Write a blogpost about what you want to say. Keep it concise. Write a lot of posts that are 3535 words. You should able to crank one out every day if you make it part of your routine. Then do a big post requiring more research and thought as often as you can. Once you have enough enough content you can turn it into an ebook. Work with a graphic designer to make it look good ($2+). Then make a landing page and require a contact form submission to download. The default template from Wordpress is sufficient for blog posting. After you build your audience are ready to do some inbound marketing serve your ebook etc then start looking at a paid template.