There are so many platforms available — Facebook, Instagram, Twitter, YouTube, Snapchat, Pinterest, Tumblr, LinkedIn — but you don't have to join all of them. If you try to juggle multiple social media accounts all at once, you risk not being able to update them on the regular. To start, only join one or two channels. Find out where your target audience is spending most of their time and go with that. Remember that building social media presence is more than just having a profile on each platform. It's mostly about your ability to maintain your profile, update your feed with relevant content, and grow your audience.