This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market. After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically:  • Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy) • Include digital & social media campaigns & tools into your communication & media mix Implement anything • Find, evaluate and manage digital & social media service providers & partners • Execute your strategies through a project structure, with milestones, deliverables and KPIs • Increase conversions, generate more sales while reducing your expenses & budget spending • Hire digital & social media executives and understand their terminology and skills Measure & evaluate results • Monitor & optimize the impact of your digital performance and effectiveness • Report all your digital & social media results, activities and KPIs Offer & sell services to others • Start selling digital & social media services to your clients as a freelance professional • Include digital & social media services in your business & revenue model for your company