Higher joys, on the other hand, are more valued than lesser pleasures. The pleasures of learning and assisting others, for example, are more significant than the pleasures of eating and drinking. We can determine which pleasures are more useful by looking at the consensus of experienced observers. As long as many people consider a certain pleasure beneficial, we can assume it is truly enjoyable. People have different preferences for pleasures. Some prefer exciting and thrilling experiences while others value peace and quiet. Some like to spend their money on luxuries while others are happy with simple things. Through social comparison, we learn which pleasures are preferred by others so that we can try to imitate them. This is how cultures develop preferences for certain activities such as dancing or music playing. In addition to social comparisons, we also use our instincts to decide what pleasures are worth pursuing. If something makes us feel good then we will want to do it again. This is why some people may enjoy gambling or alcohol even though they know these actions are harmful. Their instincts tell them that these pleasures are worth the risk. Other people avoid these activities because they know they are not good for them. They choose less dangerous alternatives instead. Finally, some pleasures are chosen because they are convenient. If we need to spend time working or studying but don't want to deal with problems such as arguments or hunger, then these activities may be preferable to others.