In short, the answer is yes. In fact, studies have shown that as many as 94% of Google searches result in a click on either paid or organic search results. This shows that PPC ads are a brilliant way to increase traffic and conversions, as long as they're well-written and targeted correctly. That's why it pays to hire a PPC management firm with the experience and expertise to ensure your campaigns are running smoothly. Not everyone clicks on paid results, but you don't pay unless you get a click; the fact that the PPC niche is so large proves that they work.