From maintaining brand consistency to enabling more seamless workflows, content governance has many advantages for both digital and editorial teams, who know that brand consistency is the number one priority in order to promote a positive image, increase visibility and exposure, reinforce brand narratives, and strengthen engagement. Having the speed and flexibility from a solid content governance model allows everyone to quickly launch, test and update new digital experiences in order to deliver value faster. And when solutions and processes can accommodate shifting business requirements, such as updating a workflow, launching an international site or supporting new content types, it allows the team to focus on creative, innovative thinking versus the logistics that tend to overtake time and resources.