We offer a competitive dashboard that helps brands understand how their local search performance stacks up against prominent competitors. We use Brandscore as our guiding metric as well as the Brandscore pillars of listing accuracy, search ranking, review strength, and social engagement. With these metrics, we can assess in detail where one brand's digital strategy wins out over the competition or falls behind the pack. Brands have used our competitive intelligence as a primary driver in strategic planning; for instance, a decision to embark on a local page optimization or reputation management campaign because the data indicates an opportunity to gain competitive advantage.