As TikTok operates as a creator economy, AI can add more generative content options into the tools creators have at their disposal. As long as the content continues to be engaging and relevant to viewers and be easy to use by the average TikTok user, it will fit seamlessly into TikTok’s platform.
However, social media needs to continually refine their safety and privacy measures to ensure they are up to par with regulations and user expectations. More power to the creators should not come at the cost of our safety. With generative AI, the line between what is real and what is not will get very blurred, so the platform and creators need to be sensitive to these implications.