When searching for the best schema to use, while schema is extensible, choose a standard one in your niche if it exists. Typically, using what is already acknowledged and accepted in schematic search versus creating a new one is best. Schema.org’s has a predecessor; it’s data-vocabulary.org, which is also a collection of schemas that can added to web pages up using microdata or RDFa. Considering the following benefits of relying foremost on accepted schema formats:• Less investment time that the modeling and development work entails. • Much simpler to exchange data and converse with business partners. • Available built-in support for software tools. • Easier to test and affirm what works. • Easier to ensure avoiding a problematic schema implementation errors. • Better flow with schema updates and evolutions.