As the name suggests, low elaboration or peripheral route processing means giving less thought to the matter. The processing is more superficial and usually happens when we lack motivation or interest in the task. For example, you might skim through a how-to article without trying to understand and remember the steps. In contrast, high elaboration would involve reading carefully and trying to commit the instructions to memory. When designing, users are more likely to take the low elaboration route when they find the task unimportant or difficult. To prevent this, designers must ensure that their designs are intuitive and easy to use. Otherwise, users will simply give up and move on to something else.