Study Your Product Well 2. List All Competitive Product Features 3. Don't Tell. Storytell 4. Speak Technical when Needed 5. Explain the Product History 6. Select Appropriate Words 7. Review the Product Specifications 8. Take Care of the Size of the Description 9. Review the Description Before Publishing 10. Use Simple Language 11. Use Bullet Points 12. Discover the Nature and Quality of Shoppers on Your Online Store