Fluxus in art refers to the global interdisciplinary art movement that began in the 1960s and was defined by the artist George Maciunas as a movement that sought to encourage flow and purge the art world of its tendency to produce art for those who only understood art through professional or academic means. The Fluxus art movement was known as the avant-garde Fluxus movement for its focus on the artistic means of production as opposed to an artwork’s aesthetic value. The movement was also a key proponent in the establishment of conceptual art and a tool for introducing alternative ways of inciting engagement with the viewer.