If you are deciding between a website and an application for your business, consider the second option:
A mobile device is more convenient to use, and every year more and more people use their smartphones to make purchases, order services and fulfil other needs;
Applications work faster and content downloads faster, which users will love;
Apps are more interactive, engaging customers and encouraging them to share their experiences with friends – an effective and low-cost marketing tool to attract new customers;
A convenient interface with intuitive navigation and useful features will not only grab users’ attention, but also keep them by converting them into your customers.;
Use the built-in smartphone features, including camera, GPS and calls;
Control user interaction with the application so you can easily collect and analyse data to improve the application and the business in general;
Push notifications help increase conversion rates and are much more efficient than regular email and traditional SMS, eliminating the need for databases of users’ personal information.