One way that we like to calculate this is to select an applicable keyword for your business that someone ready to make a purchase is likely to use, then look at how many monthly searches that term has. For example, if you run an HVAC repair business in Layton, Utah, you’d look at the monthly searches for a phrase like “air conditioner repair Layton, Utah.” Your prospective agency partner could get this data for you, or you could use an online search tool to find out. Once you know the number of average searches for that term, multiply that number by 12 to get yearly search data, and then multiply that number by your average sale amount. That should give you an idea of the sales you could be pulling in if your business ranked in one of the top spots on Google.