Both LG and Samsung are excellent TV brands and you can't really go wrong with either. However, there are some areas where one TV maker could be a better option than the other.
An LG TV tops our best TVs guide, but Samsung is the market leader for sales overall. If you're looking for the most impressive picture quality out there, regardless of price, nothing currently beats LG's OLED panels for color and contrast.
But Samsung TV's are incredibly bright, particularly in more affordable models. We also love Samsung's lifestyle sets, like The Frame QLED 4K TV (2022), for combining performance with style. And its cheaper TVs are usually excellent value for money.