Wooden watches are just different. As a natural material, compared to metals and plastics there is far less chance of irritation where it comes into direct contact with your skin. Wood is light on your wrist and does not absorb heat like some metals under direct sunlight. Each piece of wood used is absolutely unique, with no two watches being the same, and its production is far less environmentally damaging than other materials. But, being organic means wood also interacts with its surrounding environment more than other materials. We must therefore take care to protect it. These are certainly not the type of watches that you can wear all day, every day, without ever taking them off.