One reason is that a lot of brands list their prices without VAT and duties which you will have to pay yourself. In this case in EU you will have to pay additionally about 22-27% of the price. On our website you always see the full price with all costs included. Another reason is that we produce Vekkits using the latest technology so that your bike will become a high-end electric bicycle. For example, for our 360 Wh batteries we use the 21700 li-ion elements which are also used in Tesla cars. And to make our motors work smoothly, our controllers implement FOC which can be operated only on powerful microcontrollers. This way you can always be sure that when you buy a Vekkit you pay for the best technology and no to some resellers.