Here are five very easy and accessible ways to not just start but also run a successful email marketing campaign - Choose a relevant email list.To get the most out of your emails, you should send them to the right people. Be careful about unethical ways to get emails, like buying lists of emails. This isn't only bad for your engagement and conversion rates and can also get you blocked permanently or marked as spam by email service providers (ESPs.)Make the subject line and content of your email unique.Your subscribers want to be regarded as real people with names, needs, and personalities. And that's exactly what you can do when you personalize your emails.Personalization is when you use information about your subscribers to change the subject line, content, or design of your email so that it feels more personal and relevant to each contact.Here are three ways to make your emails unique:Use the subscriber's name in the subject line to get people's attention.Use the location of the subscriber to promote events or sales in the areaSend product suggestions based on what you've bought before.Be conversationalConsumers get tons of marketing emails daily, and they're sick of getting too many salesy emails from brands and automated systems. Keep your emails friendly, conversational, and easy to get in touch with. Talking to your subscribers like you're having a conversation with them will make your email feel more personal and like it's from someone they know. This will lead to more engagement and sales for you in the long run.Make sure to follow up.Sometimes, just one email isn't enough. To keep your subscribers interested and get them to buy, you need to send them a second or even a third email.You can use this for different kinds of email campaigns, like welcome email series, abandoned cart funnels, and retargeting funnels. Remember that there is a thin line between being persistent and being annoying. Spread your follow-up emails, and don't send too many of them. If you don't, you'll likely be taken off the list or marked as spam.A/B test your emailsThere is nothing called a "perfect" email. But if you test your emails before you send them, you can get pretty close to making one.You can test two different versions of your email with A/B testing by sending each one to a small portion of your audience. By looking at the results, you can determine which version did better and send that to the rest of your email list. You can improve your campaigns by testing your emails, and you can also learn more about your audience by seeing what they like and don't like and how they interact with your emails. In the long run, this will help you improve your business.It's not hard to launch an email marketing campaign. All the way from coming up with ideas for engaging content to analyzing your campaign's performance, BrandLoom will be there to help you along the road. For further information, please get in touch with us today.