Content designers generally work on creating and managing content for various digital platforms such as websites, mobile apps, social media, and other digital channels. Their work involves researching, writing, editing, and publishing content that is engaging, informative, and relevant to the target audience. They also collaborate with other teams such as UX designers, developers, and product managers to ensure that the content aligns with the overall design and user experience of the product. Additionally, content designers may also be responsible for creating content strategies, conducting user research, and analyzing data to improve the effectiveness of their content.