To expand on the above, links can be either paid for or earned. Paid backlinks involve paying third-party domains to link to your site. This practice isn't allowed by Google and other search engines. Earning links involves the use of various methods that link building agencies can help you with. It requires time to invest in the process to earn and secure the necessary links to improve a website's performance.
When youâ€re looking for the right link building agency, you need to check whether you are going to get paid links or earned links. If search engines see your new links as paid links, it could lead to penalties and a drop in performance, rather than the rise in ranking or other benefits you might be looking for. Be thorough in your research of a link building agency and make sure you understand how they're going to help you before deciding if they are the right agency for you.