The introduction to your business plan differs from the executive summary. The introduction should include a two- to three-page management overview of the company. It includes a description of the firm, its aims, and why it is a smart endeavor to start. Also included are a description of the key players in the organization, their roles, and responsibilities. The introduction should also include a discussion of how you intend to get money into the business and how much you expect to make. This may include information about any private or public investors who have expressed an interest in your business. You should also explain the market for your product or service, including its size and growth rate. Finally, the introduction should describe any previous experience you have with similar businesses that could help avoid mistakes made by other companies. The introduction is important because it gives readers a good understanding of what they will find in the body of the plan. If necessary, they can skip over any sections they are not interested in. However, even if a reader decides not to read beyond the introduction, this still provides sufficient information for them to make an informed decision about whether to continue reading. In addition to being informative, the introduction should be concise but comprehensive. Although there is no set number of words that should be used to write an introduction, more often than not, plans range between 2,500 and 5,000 words.