Whole coffee beans have a relatively long shelf life compared to pre-ground coffee. The general recommendation is to consume the coffee beans within one to two weeks of the roast date for optimal freshness and flavor. However, if stored properly in an airtight container in a cool and dark place, whole coffee beans can remain flavorful for a few months. It's important to avoid exposure to light, heat, moisture, and strong odors, as these can degrade the quality of the beans. By following proper storage practices, you can enjoy consistently delicious cups of coffee even if you don't use the entire bag of beans quickly.