That’s a good question! The truth is that there are many different factors that can contribute towards slow loading speeds. And none of them should be ignored. Site speed is important not only for the visitor experience, but also for visibility. With Google introducing Core Web Vitals, speed matters when it comes to ranking. Slowness is usually due to the tools used to build the site, or the server it’s hosted on. We’ll uncover the problem, and recommend the best course of action.