You can get a top-level look at your social media content performance on our Overview. Here you can at a glance start to analyze what is working and what isn’t across organic, earned, paid and web. Then choose where you wish to dig in deeper.
Social Accounts
The overview page provides an apples-for-apples comparison for your followers, engagements, and video views. As soon as you click through to each platform you will see even richer social media analytics like: Impressions, Reach, Engagement, Click-throughs, Engagement Rates, Comments and you can sort the actual post content to see which creative and messaging is resonating and driving the outcome you are looking for. YouTube provides additional metrics and the ability to sort your content by Average Video Percentage Viewed, Average View Duration, Total Minutes Viewed and more.
Earned Media and Hashtags by Engagement
You can see the best performing (ranked by number of engagements) mentions of your social media accounts or your chosen hashtag on Twitter and Instagram. In terms of analyzing your social media performance, this section is key for highlighting who among your fans and followers is sharing the best content that is talking about you.