In general, body moisturizers (such as body lotion) should be applied twice daily as part of a consistent body care routine, morning and night. This can vary, however, depending on your skin’s individual needs and the product you’re using (make sure to apply body moisturizers as directed on the packaging for the best results). External factors, such as seasonal climate shifts, can also play a role. They can impact your skin’s dryness, and therefore, your desire to moisturize more (or less) often. When in doubt, your physician or dermatologist can guide you in determining the ideal frequency to complement your lifestyle and preferences.