Asia Lion measures performance and ROI across all marketing channels using tools such as Google Analytics, Facebook Page Insights, Twitter Analytics, etc. Depending on the needs, businesses can choose accurate and easily accessible tracking tools. We measure performance marketing metrics such as: – Awareness Metrics including Audience Growth Rate, Reach, Social Share of Voice – Engagement Metrics including Average engagement rate, Applause rate, Amplification rate, Virality rate – Conversion Metrics including Click-Through Rate (CTR), Cost-Per-Click (CPC), Conversion Rate Through marketing performance measurement activities, Asia Lion optimizes solutions to ensure the effectiveness of the planned marketing activities.