The font that is commonly found on Coca Cola furniture is based on script developed by Platt Rogers Spencer, a 19th-century American teacher. His cursive system of penmanship was widely used in schools from about 1850 to 1925.
Some historians credit either company head Asa Chandler or Frank Robinson, his bookkeeper, with coming up with the logo in cursive script about 1887. This style and its subsequent manifestations were so popular that when the company charged to a block style in 1965, the public outcry was great. Within a few years, the company went back to a font that looked more like previous ones.