A text-to-donate campaign is a simple fundraising campaign that both large and small nonprofits can execute with the help of a mass texting service for nonprofits like EZ Texting. From civic and social organizations to homeless shelters and charitable foundations, SMS marketing can assist fundraising efforts through various methods. For example, a prospective donor texts a relevant Keyword to a textable number or dedicated short code (think: Text “GIVE” to 858585). Then the donor receives a preset autoreply text which includes a link to a mobile donation page. Or, a charity or emergency relief org may have a corporate partner, as in the case of Bonneville Environmental Foundation, that donates a set amount for every text received. The autoreply SMS would then offer further information about the campaign. On the other hand, a text-to-give campaign triggers a set donation amount to be added to the donor’s phone bill, and the phone carrier later transfers that money to the nonprofit. However this type of fundraising requires specific software that is not considered cost-effective for most nonprofit organizations.