A private blog network (PBN) is a website designed to create backlinks to another website. The sole aim of a PBN is to improve the link profile of one website to boost its authority and ranking power. Private blog networks are a black hat strategy, and you risk violating Google’s terms and losing your ranking by using a PBN. Earned Media does not use any form of PBN. We only create natural, 100% ethical white hat links.