Real-time tracking systems provide customers with up-to-date information on the status and condition of their shipments. By offering transparency and visibility, these systems allow clients to monitor the progress of their deliveries and make necessary arrangements upon arrival. This enhances trust and confidence in the cold chain provider, leading to higher customer satisfaction. Additionally, real-time tracking helps address any issues promptly, such as delays or temperature deviations, ensuring that products are delivered in optimal condition​.