Like SEO and content creation, auditing should be an ongoing process. Trends and search engine algorithms are constantly changing. It’s important to adapt to these changes as quickly as possible.
Ideally, you should routinely audit your website two to three times per year. If you’re planning major changes to your website, you may also want to have an audit performed before and/or after to prevent site disruptions.
With regular auditing, your site can weather the changes in the search landscape and remain competitive.