The timeless four-step Japanese skincare ritual caters to every skin type. It's simple and straightforward; just four streamlined steps, morning and evening. An efficient skincare routine that is easy to remain consistent with on a daily basis, and a great foundation to healthier looking skin.Step 1 - PURIFY with a gentle cleanserStep 2 - PLUMP with a hydrating lotionStep 3 - HEAL with a potent serumStep 4 - NOURISH with a rich moisturiserCheck out our simple step-by-step instructions to the four-step Japanese skincare routine. Or get started with our J-Beauty Ruhaku Ritual Set, featuring four essentials to start your Japanese skincare routine!