Simply put, analyzing web traffic means taking a closer look at how different traffic sources perform. This primarily helps you understand where your audience tends to discover your content.Depending on the type of web or content analytics tool you use and how comprehensive and detailed the available data is, traffic analysis can help you make informed decisions about content distribution and budget allocation, and optimize your content production. Most of the analytics recognize the following channels: Direct Internal Organic search Paid Social Email Referral OtherIt’s also possible to track specific campaigns and add them as a unique traffic source.In addition, you can distinguish different sources within the above-mentioned channels (e.g. Facebook and Twitter within the Social), explore traffic segments by looking at location, devices your audience uses to consume content (desktop, mobile or tablet), demographics, and more. Applying different traffic filters allows you to “go down the rabbit hole”, i.e. drill down your traffic for more details.