The 5 Ps of marketing are great for helping you determine the best strategy for your business. They focus you to think about how your business can change and improve to help meet the needs and demands of the businesses target market. They also in adding value and helping to differentiate products and services from competitors. The 5 areas are: People - Your customers and staff member. Place – How you service your customers. Product/service – Your offerings, service, quality, branding. Price – How you set your prices, position in the market. Promotion – How you promote to the target market.