The first and in many cases, the only target of a small business website is to attract customers, so a bakery website design should be attractive and innovative accordingly. Besides, the website should be user friendly and easy to work with. Furthermore, mobile responsiveness is a must these days, as the majority of users navigate through the internet by using their mobile phones. Also, the fonts, coloring and the appearance of the website should be in line with the nature of business and the provided services. For instance, for a bakery, neat, happy and gaudy colors and design should be applied. Also high quality and mouth watering pictures must be placed on the landing page of your website.  You must avoid using templates or copy from a similar website as your business would look unprofessional and untrustworthy. It is highly recommended to hire a professional web designer to design your website of the highest quality possible.