The key value of using a CRM system in business operations is collecting data about sales and marketing, and systematization of data for further analysis and quality decision-making.
A properly configured and implemented CRM will enable the manager to:
1. to digitize the sales funnel (total sales funnel, individual manager funnel, sales funnel by current customers, sales funnel by products, funnel by CA segments, funnel by engagement channels);
Track the dynamics of activity and workload of the sales department and individual managers or departments;
3. to improve the process of workflow (within the company and externally, with clients and contractors);
4. Evaluate the efficiency of marketing;
5. To collect and to analyze the data on activity of separate clients and to understand better their target audience, and to improve the quality of interaction with each separate segment of clients with whom the business works.