While many things separate native ads vs. display ads, the biggest difference is their look and feel. Display ads are designed to look like banners that stand out. Their colour, placement, and branding contrast the website they’re delivered on and are meant to “pop out” at the user. Native, on the other hand, is designed to blend in seamlessly with a website’s content. When done right, users feel like they’re consuming content and not interacting with an ad at all.