Google is the most popular search engine in Singapore. According to StatCounter, as of February 2022, Google’s search engine market share was approximately 95% in Singapore. This makes Google the dominant player in the search engine market in Singapore, with no other search engine coming close to its popularity.
In addition to Google, other search engines have a much smaller market share in Singapore. Bing has a search engine market share of approximately 3.15%, Yahoo has 1.97%, DuckDuckGo has 0.45%, and Baidu has 0.2%. While these search engines are not as popular as Google, some users in Singapore may still use them as an alternative. However, for businesses and website owners looking to optimize their content for search engines in Singapore, focusing on Google optimization is essential to reach most of the Singaporean audience and achieve high online visibility and traffic due to Google’s dominant position in the market.