Weather apps extract raw data from computer models. Any human interaction rarely occurs from the time the information leaves the computer model and hits your phone. While not a big deal on sunny, clear days, it’s certainly not the focused information weather-dependent businesses need during impactful weather situations. Aside from the National Weather Service, national weather websites typically have a single forecaster creating forecasts for 25-40% of the country. Generalizations in weather patterns lead to missed microclimate factors which can have huge repercussions on the forecast. Utilizing a meteorological consultant provides the most accurate weather forecast possible tailored to your company’s needs.