Any business, regardless of sector, should consider maintaining and reacting to customer reviews as a critical aspect of their overall online presence. It is critical to take the time to promote favorable reviews and reply to bad comments if you want to avoid having your reputation damaged. Online review systems such as Google, Facebook, Yelp, and even your own website allow customers to share their opinions about your business. Furthermore, since so many people look for internet evaluations before making purchases, customer feedback may make or destroy your firm. For your company to be successful, it is critical to understand how to handle and react to both favorable and negative evaluations.