In this episode of The Human Era Podcast, I have a very dynamic conversation with Alice Bom. Alice is a data scientist who's worked with the world's largest organizations and handled daunting data sets, witnessing the impact of data and algorithms firsthand. She's currently the co-founder of Mountain Platform and shares an interest in making the world of data more transparent and accessible. During this episode, we discuss data and algorithms' (mis)usage in our digital world. Alice and I share an experience in working on optimizing websites and customer journeys, using data and technology to manipulate user behavior, purchases, content consumption, and more. We touch upon the (lack) of free will we have when using Social Media, like the funnel Youtube drags you in.