PLG ensures brands are thinking about improving efficiency throughout the entire user journey. It is the most effective way to identify and address issues in your funnel. Through implementing various stages of lifecycle marketing and data analyses, brands can increase conversion rates, revenue per user, user retention, and overall lifetime value. By focusing marketing dollars on acquiring users in the most efficient manner possible, target ROI is reached faster which allows brands to reinvest into further scaling acquisition efforts. PLG is a crucial part of a strategic growth plan in order to increase user base as well as overall revenue.