SNOObear was designed to grow with your baby! Here is how to ensure SNOObear is a safe and effective white noise stuffed animal throughout the ages: Newborns to 6 months: Signal to your baby that sleepytime is coming by turning SNOObear on and placing it near your baby’s cot or attaching it to the outside of their cot using the SNOObear’s security strap, but never inside the cot or bassinet. (Your baby’s cot should be free of soft, loose objects like stuffed toys until they reach 1 year old.) You can also use your bear—or the removable speaker box—to calm Baby during feedings, fussies, or anytime on the go. Babies 6 to 12 months: When your baby graduates from SNOO, SNOObear’s familiar sounds make sleepytime easier…and helps make transitioning to the cot a breeze! (Remember, babies should not sleep with stuffed animals for their first year, so continue to use SNOObear near but not inside your baby’s bed.) Babies 12 months and up: Yay! SNOObear is now an official bedtime lovey! Now your little one can safely snuggle and snooze with SNOObear in their cot or toddler bed, making naps and nights so much easier.