SEO or Search Engine Optimisation refers to the process used to make a website better. Doing this increases the chances that your web page will be found by a searcher.  Simply put, it’s how we can improve your website's visibility on different search engines like Google and Bing. Being visible on the Search Engine Results Page (SERP) is important for a successful real estate business.  Improving your SEO will drive organic traffic to your website. This means that home buyers and sellers can find you more easily. Using a good SEO strategy for your business can boost conversions and increase your bottom line.