If you are taking on the task to create your citations for your business, there are a lot of places you can put your information. Making citations can take up a lot of your time and money. Even if you are using a program that helps sync all your information into multiple directories, you might run into limit issues. If you are plugging these in yourself, it can take away your valuable time. With so many places to put your local business’s citations, you need to learn how to narrow it down.
Make a list of directories that apply to your industry
Make a list of the most popular directories
Compare the list and see which ones bring the most value to your company
After you have made your list, you want to make sure these directories are the place where your audience will actually look. That is the most important part about picking the right citation website. If you don’t know your audience, this is a great time to look at analytics. Think about yourself and where you personally would go to find this information.