Keywords are essential to increase the ranking of your website. They help in attracting target audiences and increase visibility. To run an effective SEO strategy in Gladstone, the following keywords need to be taken care of: Primary Keywords: These keywords should be the main priority. These generate the highest number of visitors and decide your relevance. A web page should use it at least two times if the brand wishes to be noticed.  Secondary Keywords: These keywords work as a support to your primary keywords. Despite falling behind primary keywords, they too play an important role in ranking your websites.