Also known as white hat SEO, the whitehat strategy refers to search engine optimization techniques that are in accordance with the search engine’s rules and guidelines, usually Google’s, when promoting a particular content. The whitehat strategy includes preventing link baits, earning organic backlinks, using content-relevant keywords, and improving site speed for a good web surfing experience. The main aim of white hat technique is to provide value to searchers searching for answers or solutions to their queries according to SEO best practices without breaking the rules. Whitehat SEO avoids purely stuffing keywords or creating misleading spammy content to bait readers into the site without offering any useful information in return, which is commonly seen in black hat SEO.