There are a variety of goal-setting methodologies you can use, including objectives and key results (OKRs) and SMART goals—objectives that are specific, measurable, achievable, realistic, and time-bound. Regardless of the method you choose, make sure you identify key success metrics to track and measure results. That way, you can determine if your business strategy is working—or if you need to do something different.
It’s also a good idea to evaluate your performance from the previous year when setting business goals. How you did last year is a great benchmark to determine what’s realistic for you to achieve with your new yearly plan.