While in college, Blake was doing SEO consulting and building websites on the side. As an Entrepreneurship major, he, of course, entered Grove City College's business plan competition. Partnered with David Kuhta, they placed first in the For-Profit category. For this business plan, they needed a company name. Since their ethos revolved around fast, aggressive, cutting edge tech, they decided that a good representative animal was the Barracuda. But that was too simple, not memorable enough, and it would be hard to get a good domain. So they decided it could be shortened to Cuda, but that had its own problems. Pairing it with a color seemed memorable and a good call. OrangeCuda, TealCuda, BlueCuda, many combinations were tried, and then we hit Lime and loved it. This naming and design process shockingly only took about 15 minutes, and we ended up with this first logo...