The role of ANM in breastfeeding is crucial as they educate and guide mothers about the significance of breastfeeding. ANMs support new mothers initiating breastfeeding, ensuring proper positioning and latch, and addressing breastfeeding challenges. They provide essential information on the benefits of breast milk, its nutritional value, and techniques to maintain adequate milk supply. ANMs play a vital role in promoting exclusive breastfeeding, which contributes to newborns' overall health and development.