The definition of a digital ecosystem is a network of stakeholders, partners, products, suppliers, applications, and third party data services that are interconnected in a digital space. When all the elements of a digital marketing ecosystem are integrated well, brands have a better chance of devising and delivering a successful digital marketing strategy.
For marketers, a digital marketing ecosystem, or digital media ecosystem, consolidates and unifies all the elements of a brand’s digital marketing activity. A brand’s digital ecosystem is way more than just digital asset management (DAM). It can include DAM, CMS, marketing automation platforms, social media tools, and more. With an effective digital ecosystem in place, marketers can make sure their customers and prospects receive the right content for every stage of the buyer journey. Users can share digital files across internal applications quickly and easily, control access, and reduce the costs and time needed for digital content creation, and publication.