Ser Al Fiddi sells as a unisex fragrance. A: As an eau de parfum, Ser Al Fiddi should last most of the day without the need to reapply. Arabic fragrances are also well known for their longevity. Just keep in mind that environmental factors can impact longevity. For example, heat dissipates fragrances, and some people have a body chemistry that will cause scents to fade more quickly.