Backlinks, also referred to as external links, are links from other websites to your website. They are a crucial factor in determining a website’s authority and credibility in the eyes of search engines. Search engines consider various factors when evaluating backlinks, such as their number, quality, and relevance. These factors can significantly impact a website’s search engine ranking. Having high-quality and relevant backlinks can boost a website’s ranking and increase its visibility to potential customers. Conversely, low-quality and irrelevant backlinks can negatively impact a website’s ranking and even result in penalties from search engines. Therefore, it’s essential to focus on acquiring high-quality backlinks from reputable websites that are relevant to your business and industry.