Our proven PPC methodology is typically broken in to the following steps:
1. In conjunction with the client agree objectives and targets and develop a PPC strategy
2. Capture requirements to meet the goals and set a baseline
3. Perform Keyword Research and Selection
4. Customise and write unique creative content (titles and descriptions) to maximise click through and conversion rates
5. Identify landing pages: we identify the best pages to maximise conversions – update content, titles, headers, etc.
6. Systematically build a PPC campaign & implement campaign tracking
7. Start campaign
8. Track, Measure, Improve & Report results to the client
New PPC campaigns can be up and running within a 2 to 3 days. Results from the campaigns can usually be seen within 1 week of launch.