When selecting the best social media management tools for yourself, begin with assessing the size of your business and what aspects of social media management you want the tools for. While some tools help with social media tracking and scheduling, others do a better job at analytics and are more scalable.
Similarly, if you have a team of people who'll be working with these tools, it'll be helpful to use one that has powerful collaboration features. Social media monitoring is also a key part of these tools because it allows you to track user mentions and monitor competitors and targeted hashtags too.
Lastly, you'll want to consider the user interface, the learning curve, the pricing plans, and customer support.