Website Conversion Rate Optimisation (CRO) is a process aimed at increasing the percentage of website visitors who complete a desired action, such as purchasing or signing up for a newsletter. It involves analysing your website’s conversion funnel and making improvements to ensure more visitors are converted into customers.
In essence, website conversion rate optimisation helps businesses better understand their audience, identify areas for improvement on their website, and make data-driven decisions to enhance user experience and ultimately boost conversions. By focusing on CRO, businesses can make the most of their existing web traffic and turn more visitors into customers, driving growth and success.