These keywords have higher search volumes during specific seasons or times of the year and are relevant to products, services, and content associated with those seasons.
For example, keywords related to gift-giving, Christmas decorations, and Christmas recipes will likely increase search volume during the Christmas holiday season.
Similarly, keywords related to outdoor activities, travel destinations, and summer clothing will likely be more prevalent in the summer.
It’s essential to regularly review and update your seasonal keyword strategy to stay ahead of the competition and capture the attention of your target audience during notable times of the year.