Yes, content creation is accessible to anyone with access to the internet and a creative idea. Usually, brands look for real users or customers who are willing to start creating UGC for them. You don't need to have a huge following, but it’s important to research your area of interest, practice content creation skills, and be willing to invest in yourself and your content. Many content creators start out by creating content for free or low-cost services before eventually moving up to paid opportunities.