Wordmark logos: Wordmarks are the most widely used logotype, and are typically comprised of text and a typeface. The text or company name is usually written and given a unique typographic treatment (Google, eBay, Netflix). Brandmarks / Iconmarks: A strong yet simple graphic symbol, that represents the company. This can be realistic or more abstract (Nike swoosh, McDonalds, Apple Computer). Combination marks: A combination of an iconic symbol along with a wordmark. This is a flexible means of conveying the company name and introducing an element to act as a symbol for the company. The elements can be used separately or together.