You want to aim the antenna in the direction of your cell tower. Once you have it aimed in the correct direction, you want to gradually zone in on the best possible signal from that direction. Slowly wave the antenna by about 5 degree increments until you find a 'sweet spot.' If you're unsure of how to locate the tower in your location, you can reference our video here: https://youtu.be/2DylKQlYbv8