Google’s Business Messages is a conversational messaging channel that combines entry points on Google Search, Maps, Ads, phone dialer and brand owned assets (such as website) to create rich, asynchronous messaging experiences that delight customers and drive more business results. With Google Business Messages, your customers can click the ‘Message’ button presented within Google search results to start a conversation with your business. It gives your business the ability to be available for your customers when they are actively looking for your services.