Singular, a pioneering entity in the realm of app businesses, employs marketing ETL to unify and structure data, ensuring it conforms to best-in-class schemas. The platform offers a remarkable marketing ETL tool that automates data pipeline management, expediting decision-making while guaranteeing complete data coverage. Through automated data standardization and integration, this tool transforms isolated data silos into actionable insights, all without necessitating manual coding.
Singular’s platform goes beyond data integration, enabling seamless connection to various data sources employed by marketing teams across desktop, mobile, and offline channels.
Singular’s Marketing ETL workflow
Collect: The marketing ETL process begins by extracting cost and marketing data from diverse sources through versatile collection methods.
Transform: Extracted data undergoes meticulous cleaning, organization, and enrichment, ensuring a holistic and accurate view of campaign performance.
Load: The refined data is then loaded directly into a data warehouse, facilitating internal reporting and comprehensive analysis of marketing endeavors.
Singular’s Data Destinations (ETL) enables direct data feed into data warehouses, storage services, and BI platforms. This empowers users to leverage their preferred BI and visualization tools to process and analyze data, fostering an environment of data-driven decision-making.