Solid Keyword Research has proven to be an important part of successful SEO strategies. As an SEO Specialist, I have a unique process of doing in-depth keyword research with Intent Mapping and then doing an Intent Verification to have less volatility on the Search Engine Result Pages. This also includes an exhaustive analysis of all the competitors and usage of multiple tools like Google Keyword Planner, Ahrefs, Semrush, etc. Picking up the right keywords is extremely crucial to the growth of organic traffic and revenue