Takealot South Africa is an online store and a provider of retail services located in South Africa. It is the largest retailer of the country, and its headquarters are based in the city of Cape Town. Takealot is also the first South African retailer to take part in Black Friday promotions. This company is the result of an investment made by Kim Reid, a businessman and the Tiger Global Management firm, an American corporation. The investors decided to buy an old South African online store called Take2 and transformed it into Takealot. This happened in October 2010. By June 2011 the official website of Takealot was finally launched to the public. Currently, Takealot operates in the whole South African territory, with more than 2000 employees and 50 pickup points. This company sells a huge variety of products, regarding healthcare, supermarket, body care, food, clothes, among some others.