Calculating for your website conversion rate is fairly easy. All you need to do is divide the number of conversions which represent the desired action taken, by the total number of visitors. Then multiply by 100 to get a percentage value. Let’s say that your website had 23 sales and 400 visitors last week. So you would divide 23 by 400 which would give you .0575. When you multiply this value by 100 you get 5.75%.