Digital marketing firms might recommend a combination of both paid and organic marketing for your business, depending on your resources and time. Here’s an overview of each: Paid marketing is a great way to reach a wide audience quickly — but, like the name suggests, it comes at a cost. That can include PPC advertising or paid ads on social media and search engines.  Organic marketing is a way of strategically reaching your target market through niche content, social media, and SEO marketing. It takes a little more time, but it’s the best way to naturally connect with your audience and build a relationship with your customers. Inbound marketing strategies crafted by a inbound marketing strategist will help you make those invaluable connections.