There is a creative production process that all creative agencies adopt. Starting with your creative brief which outlines what you want your audience to think, feel and do we start with a creative idea and present 2 – 3 concepts with a script for the advertiser to choose. Once one concept is picked and approved, we move forward into storyboard, where we create the narrative of the advert and show frame by frame how this idea will come together. We then agree on the music track and voiceover/talent, and we move into production to either film or we create an animation and computer-generated image (CGI) of the storyboard. At FOTW our niche is CGI so we will create a black and white wireframe of the animation called a previs using software such as Cinema4D and this is to help plan the timings and camera angles of the imagery. We bring this all to life in rough cut when we add textures, lighting, and colour. Lastly, a final cut is created with final audio and colour grade. Once approved by client and we have clearance to deliver, the advert goes through a quality control process before being uploaded to channel.