Google is the 800 lb gorilla in the room, boasting over 92% of search market share, and giving businesses like yours access to an audience of unprecedented proportion and scale.  A Brief (overly simplistic) Overview of How PPC Words On Google Ads: 1. A company applies for an ad account with Google  2. Keywords are researched to determine what search queries would result in buying intent in alignment with the company’s offers 3. Ad creatives are made (text, graphics, etc.) to be matched with keywords chosen to bid on 4. Keywords are bid on, resulting in the company’s ad being shown in #1-10 ad positions. How high the advert shows up is determined by several factors including how much the company is willing to bid over their competitors for that ‘click’, the quality of the ad/offer, and how well the ad/offer is optimized to the user’s underlying search intent. 5. When a user clicks on an ad, the company is billed for that ‘click’ based on their bid for that click.  Copywriting Coding Domain management and setup Domain authentication  Management of CNAME, A records, MX records, SPF, and DKIM records IP reputation (so you don’t hit the spam folder) Split testing Funnel building  Email marketing compliance (CAN-SPAM and others) Design / graphics  Link tracking, sales attribution, and reporting And more…