Free options have limitations. Here are some to consider: 1. Limited features: While Google Forms offers basic lead capture functionality, it might lack features like lead nurturing, email automation, or detailed analytics compared to dedicated CRM (Customer Relationship Management) software. 2. Data storage limitations: Free Google accounts have storage limitations. As your lead volume grows, you might need to upgrade to a paid Google Drive plan to accommodate your data storage needs. 3. Data security: For businesses with strict data security requirements, Google Forms might not offer the same level of security features and access controls as dedicated CRM solutions.