The project’s timeline depends on the functionality and the budget that you are going to put into the eCommerce store. With a website builder like Wix, you can go live faster than with other solutions. However, you will have to deal with the limited customization abilities of the platform. Another option is Magento, which offers scalability, flexibility, and custom functionality enabled by a team of expert developers. Custom eCommerce solutions involve the most time to get built as they go with personalized design, architecture, core functionality, integrations, and advanced features.
To put it simply, if you’re aiming at bringing a platform to the market, investing in a custom solution makes strategic sense. If you’re in the business of selling goods, going with an off-the-shelf platform is more viable.