SEO is a culmination of different practices to improve a website's visibility and ranking. Here are some of the most common SEO tactics:
Keyword Research One of the most important aspects of SEO is keyword research. You need to identify the keywords people are likely to use when searching for your product or service.
Forming a keyword strategy around these keywords will help you optimize your website for search engines. You can use a variety of tactics to determine the right keywords, such as competitor analysis and Google AdWords.
Content Strategy As the adage goes around, 'Content is King'. Therefore, the content on your website needs to be high quality, relevant and engaging if you want it to rank well on search engines.
Whether the content is textual or visual, SEO can help hone it. For instance, blog posts and articles on your website should use specific keywords with appropriate placement and frequency to be noticed by the search engine. Likewise, you can use the keywords in the alt tags and image names to improve the visibility of your website's images.
Your content strategy should consider different stages of the buyer's journey. In this way, you can create content that will help guide visitors through each step until they're ready to make a purchase.
Competitor Analysis When forming an SEO strategy, competitor analysis is essential. It involves studying your competitors' websites to understand what they're doing right and where they're falling short.
It will help you identify gaps in their strategy that you can take advantage of. It also gives you an idea of the practices they're using and how you can adopt them to rank higher on the search engine results.
Link Building Link building is the process of acquiring links from other websites to your own. The more high-quality links, the better your website's ranking will be.
There are a variety of link-building practices you can use, such as guest posting, infographics, and social media. But it's important to remember that link building should be done naturally. If you force links, it will only result in search engine penalties.