Development for smart home ecosystems such as Amazon Alexa, Apple Home or SmartThings becomes easier. Instead of having to adapt each product individually to the systems, Matter is sufficient to ensure extensive compatibility. However, the standard does not exempt companies from doing additional work for system-specific extras. Anyone who wants to print a label such as “Works with Alexa” or “Works with Apple Home” on the packaging in addition to the Matter logo must meet the requirements of the respective developer program. Standardization of the Matter platform may also make typical smart home products such as sensors, adapter plugs, light bulbs, door locks or thermostats more interchangeable for consumers. If there is no reason to go for a higher-quality device, the cheapest one may get the nod. A division of the market into two parts is conceivable: on the one hand, the inexpensive basic Matter range. And on the other side, high-quality products with special features, special processing quality or exclusive materials, which buyers will then also pay more for. Manufacturers who want to survive in the market must define themselves more strongly than before by the added value that their product delivers compared to the masses.