Market research predominantly maps the larger landscape — gauging market size, competition, and general consumer sentiment. UX Research, conversely, delves into the nitty-gritty of individual product or service interactions. It's the difference between understanding 'what' consumers want versus 'how' they want it presented. By bridging the gap between user expectation and product design, UX insights can guide and enhance everything from content strategy to search engine marketing campaigns, and email outreach, ensuring a consistent and engaging user journey across every touchpoint.