When selecting a digital marketing agency in China, it's important to consider several key factors.
First, the agency should possess a deep understanding of the Chinese market, including cultural nuances, consumer behavior, and the unique digital marketing landscape.
Additionally, it's crucial to choose an agency with experience in assisting foreign brands, demonstrated through a proven track record of successful market entries and growth in China.
An agency with a bicultural team, combining both local and international expertise, will also be better equipped to bridge the gap between your brand’s needs and the Chinese market.
Lastly, ensure the agency offers a comprehensive range of services, from strategy development to social media management, e-commerce solutions, and influencer marketing, and values transparency and clear communication throughout the process.