The INTENSE story is one of passion, innovation, and creativity. It started in the early 1990’s when Jeff Steber, INTENSE founder and CEO, left his hometown in Ohio and headed out west to the big mountains to chase his Californian dream. Jeff is a designer, artist and craftsman with a hands-on approach and drive to do and make things better. From his early sculpted and welded aluminum full suspension mountain bike frames, and the original M1, right through to today’s beautiful carbon creations, INTENSE has always led the way. Read more about the history of INTENSE at the Founder's Hub section.