The process of conversion rate optimization varies between agencies, but most follow these similar set of steps:
Discovery: During this phase, the CRO experts will get to know your business, goals, and target audience. They will review your website and gather data to understand your current conversion rate and identify next steps.
Strategy: Based on the discovery phase, the CRO company will develop a strategy that outlines the steps they will take to optimize your website and increase conversions. This can include testing new page designs, changes in messaging, and perhaps better offers.
Implementation: The CRO experts will implement the agreed-upon changes to your website, often through split testing to determine which version is the most effective.
Data analysis: The provider will analyze the data from the split tests to determine which version performed best and use that information to make additional optimizations. Please be aware that you need a decent amount of traffic to a page to get enough user data to make an informed decision.
Reporting and optimization: The CRO expert will provide regular reports on the performance of the website and continue to optimize based on the results.
Ongoing optimization: A good CRO agency will work with you on an ongoing basis to continually optimize your website and maintain high conversion rates.