Email has been a popular marketing tool for businesses in part because it requires the user to take action; an email will remain in the inbox until it is read, deleted, or archived. One of the most cost-effective and conversion-rich marketing tactics is email marketing. Here are some main points that explain why it is considered an impressive digital marketing field:
1. Because of low cost
2. Sends the targeted messages
3. Easy to start
4. Sharing is easier
5. Immediate impact
6. Return on Investment is unmatchable
7. Reach on global customers
8. Measuring is easy