SHA Run For Solo is a running sports event featuring distances of 5K, 10K, and 21K, held in Solo city, which serves as a platform for running enthusiasts, both beginners and professionals, to gather. The event carries the tagline “For Lasting Legacy” because the event venue and route pass through historical sites in Solo city. Therefore, the event is expected to attract tourists to visit and get to know the historical heritage of Solo city while engaging in running activities. SHA Run For Solo 2024 is organized to become an annual running event held every year, aiming to be one of Solo residents’ pride events, coinciding with the celebration month of the National Sports Day. This event also serves as a tangible manifestation of social responsibility activities (CSR) by PT. SHA SOLO through the SHA Foundation. Bringing the spirit of struggle by bringing courage closer to community life in Solo, especially to encourage people to take steps towards continuous improvement. Building on the brand awareness of Solo city, SHA Run For Solo 2024 invites Solo’s community to be part of this event as a form of awareness for the development of tourism and sports that can have a positive impact on sustainable economics and for runners to become more acquainted with the art and cultural heritage of Solo city. SHA Run For Solo 2024 will introduce “SOLO BERLARI” as one of Solo City’s legacies. Solo Berlari serves as the grand umbrella for the various running communities in Solo City. It is initiated by several running enthusiasts in Solo City with the purpose of fostering unity, harmony, and cohesion among the running communities, which consist of individuals from diverse backgrounds. This initiative aims to make Solo as a safe and comfortable city for anyone interested in running, especially for the residents of Solo City themselves.