The benefits of using visual metaphors in advertising fashion products include the ability to effectively communicate complex messages in a short amount of time and space; capture attention and interest; create an emotional connection with viewers; and generate positive associations with the product being promoted. However, there are also some potential limitations to consider when using visual metaphors, such as the risk of offending certain groups of people (e.g., women who feel objectified by ads featuring sexualized imagery), coming across as too subtle or confusing (particularly if viewers don't have a lot of prior knowledge about the product), or appearing dated or out-of-touch (if the metaphor is no longer relevant to contemporary culture).