Engagement is everything on Instagram, and if you want your followers to boost your brand you need to give them something to work with.
•  Write content that is relatable to your audience, and that brings them to your feed.
•  Create video content and reels, as people love watching these. Don’t be afraid to goof around sometimes, people love authenticity.
•  Share information with your audience that they value. Not every post has to be directly about your brand, you can share tips about things that are tangentially related.
•  Encourage your followers to engage with you. Create posts that get people to share their own stories and opinions.