There is no definitive answer to this question, as different brands of cake mix can vary in flavor and texture. Some popular options include Duncan Hines, Betty Crocker, and Pillsbury. Ultimately, the best brand of cake mix for cinnamon rolls will depend on your personal preferences and what is available in your area. You may want to try out a few different brands to find your favorite. However, many bakers do prefer using store-brand cake mixes for their cinnamon rolls, as these tend to produce more consistent results.