Pipeline is popular among businesses for a number of reasons. Firstly, it is known for its simplicity and ease of use, which makes it accessible even to those who are new to CRM technology. This has helped it gain a loyal user base, especially among small and medium-sized businesses. Secondly, Pipeline offers a high degree of customization and flexibility. Users can tailor the CRM to their specific needs and preferences, and it can be integrated with other tools and applications that they use. Thirdly, Pipeline is affordable compared to many other CRM tools on the market. This makes it an attractive choice for businesses with limited budgets. Overall, Pipeline’s combination of simplicity, flexibility, and affordability has helped it become a popular choice for businesses of all sizes and industries.