Here’s a breakdown of the key differences between international SEO and local SEO: Target Audience International SEO: Targets a global audience, potentially across multiple countries and languages. Local SEO: Focuses on attracting customers within a specific geographic location, like a city, region, or state. Keywords International SEO: Uses keywords relevant to a broader audience, considering search behavior and language variations across different regions. Local SEO: Utilizes location-specific keywords, often incorporating city or neighborhood names to target local searches. Content International SEO: Content might be broader in scope, potentially needing translation or localization for different markets. Local SEO: Content is hyper-focused on the local area, often mentioning the city, addressing local needs, and using local references. Backlinks International SEO: Backlinks can come from websites with a global reach, but targeting websites with some regional relevance can also be beneficial. Local SEO: Backlinks from local websites, online directories, and community pages hold more weight for local SEO. Examples International SEO: A clothing company aiming to sell worldwide would use international SEO strategies. Local SEO: A bakery with a single location would benefit from local SEO to attract customers in their area. In short Think global: International SEO expands your reach to a worldwide audience. Think local: Local SEO puts your business on the map for customers in your immediate vicinity.