My father had a long and successful career in hospitality, and he used to contribute to the local restaurant community by providing pro-bono consulting services. My father passed away in 2014 and I decided to pick up pro-bono consulting effort from where he left off.  The dine-in restaurant sector in India is seeing a massive downslide in customer footfall because of the burst of online food delivery startups like Uber Eats and Zomato. Utilizing my consulting experience from ZS Associates, I have been helping three restaurants since 2017 to better manage their operations and increase revenue & profits. At one restaurant, at the back end, we analyzed data from cash registers to identify food/order patterns and optimized the amount of food preparation and inventory models. On the front end, we converted the space into a co-working space to better utilize the large sitting areas. By employing this two-pronged approach, we managed to increase revenue by ~20% in two months. This has given me an opportunity to give back to the hospitality community, that my father served for 40 years, and at the same time make a meaningful contribution to a struggling family-owned business. During my years at Cornell, I plan to prepare myself well for the challenges and opportunities in the Consulting industry by joining the Big Red Consulting to gain first-hand experience of various consulting assignments and, at the same time, add value to clients, nonprofits and community. I also look forward to joining and seeking a leadership position in Johnson’s Consulting club to gain strategy development, competitive positioning and leadership skills. Post completion of my MBA at Cornell, I plan to continue my pro bono consulting services and expanding it from hospitality businesses to other family-run businesses such as gymnasiums. The goal is to apply acquired knowledge and gradually expand services from adding operational efficiency to providing strategic business insights/direction. I believe, the education, values, and experience at Cornell will help me create a more significant community impact while helping me achieve my professional short-term and long-term objectives.