Customers' reviews of the goods and services offered by all vendors at Noon are required. Buyers are unable to communicate with and directly touch products before making an order when they shop online. As a result, many customers consult reviews before making a purchase decision. Customer confidence is increased by reviews. A client can see whether previous buyers were satisfied with the item before making a decision. A website with customer reviews increases the likelihood that customers will make a transaction. They give customers a more sincere and genuine experience by showing reviews on Noon, along with advice on which products to buy. As a result, there are fewer questions, and more purchases are made with trust by customers, increasing conversion rates.