Google ads pricing depends on a couple of factors:
The general rule here is the more people target the same keywords in your location, the higher the cost would be.
Your market and location, for example Cost per Click in certain industries can vary between $2-3, while some other industries would see Cost per Click as high as $30-$400. Also, the location you are targeting will determine the price.
Management fee - depending on the partner you hire to do the work, your cost will range between $650/month (for example Boost Shop) - 20% or more percent of your budget at high-profile agencies.
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From this perspective, Boost Shop offers a great balance between affordable pricing for pay-per-click marketing and the performance you get. Boost Shop benefits from technologies and internal know-how of growth360, the parent Performance Marketing agency.