For the past 5 years, MFG Tribe has perfected the process of email marketing to provide value rather than spamming. All of our practices are focused on providing value to your audience as the main priority, while seeking high levels of engagement. Workflows / Campaigns There are a few initial workflow automation campaigns that we will set up to get your HubSpot working for you everyday: Cold Contact: When a new cold lead is imported into HubSpot, they will be enrolled into a 5-email workflow. The purpose of this workflow is to provide some initial information to cold contacts and begin the sales process. This then allows salespeople to “follow up” on an email that was sent to the contact. Nurture: Any contacts that have not engaged in email or outbound sales attempts will be enrolled in a long nurture drip campaign. Existing Clients: All of your existing clients should be receiving content from you on a monthly basis so you can stay top of mind for their future needs. Types of Emails / Workflows Cold Contacts / New Leads Hot Leads Lead Nurturing Warm Leads Website Form Fills Content Distribution (if applicable) Performance Management Monthly review of workflow performance Create and manage new lists based on workflow performance Create additional workflows as needed on a monthly basis for higher-engaged contacts Customization of performance dashboards as needed