Point of sale (POS) and customer relationship management (CRM) are two different things. However, a good point of sale system, such as Epos Now systems, will have CRM tools that help you manage your relationship with customers. These include:Customer profiles that allow you to create a database of customers, including key information such as delivery data, purchase history, contact information for marketing, and their marketing preferences. These profiles also allow you to extend and track customer credit and, where relevant, past and upcoming bookingsMemberships that allow you to offer custom pricing and offers to repeat customers that sign-up to your business, as well as loyalty programs that boost engagement with your business and reward long-term customersCommunication and marketing tools such as the Mailchimp email integration which allow you to update your customers on your latest offers, events, and product lines, keeping them coming back for more!