Another enormous aspect of SEO is the quality of your content. Google greatly prefers high-quality content and puts enormous emphasis on content that displays ‘EAT’ – expertise, authority, and trustworthiness. Google noticed that many websites were trying to game the system to rank higher – this means publishing thin content, keyword stuffing, copy and pasting other articles, and more.
To combat this, Google introduced the Panda penalty. This part of Google’s algorithm evaluates a website’s content and gives it an overall quality score. If your website’s content is well-researched, informative, and trustworthy, then you are more likely to be considered ‘high-quality’ in the eyes of Google. But, if the algorithm flags you as ‘low-quality’, you will get hit with the Panda penalty. Panda is one of the most common SEO penalties.