According to Statista, the global face makeup and cosmetics market is set to generate roughly $32.45 billion in 2024, with a projected annual growth rate of 4.30% between 2024 and 2028. Combine this with the continued popularity of viral skincare trends across Tiktok, Instagram, and Youtube, it seems there’s no shortage of demand for quality skincare products. And while it’s certainly a profitable market, bear in mind that it is also extremely competitive. Now more than ever, retailers need to seek out unique and trending cosmetic products to hold customer attention, while also stocking the essentials for regular day-to-day use.