Digitization plays a crucial role in the car trade and has drastically changed the way car dealerships do business. It influences all aspects of car retailing, from customer acquisition to after-sales service. Car dealerships that take advantage of the opportunities offered by digitization can better meet the needs of their customers, optimize the sales process, and personalize communication. The collection and analysis of data also provides valuable insights into customer preferences, buying behavior, and sales trends, enabling the creation of targeted marketing strategies and individualized offers.