Every item is designed by Dr. Dash, a pediatric optometrist with over a decade of experience working with children of all ages, teaching pediatric vision at the university level and conducting research. She started Smartbaby Decor with her husband, Dr. Larry, also an optometrist with over a decade of experience working with children. All products are inspired by years of working with their patients, but also in pursuit of creating visually engaging spaces for their nieces, nephews, and their son. Read more about the founders here.