Because it's original and it isn't mass produced. I don't have any equipment that would allow me to mass produce jewelry, since everything I do is by hand. You can really feel the difference in something produced by hand verses a machine. Even though I do a made-to-order business, each design that I make will be slightly different from the design you see online as a 're-make' it. Little differences are inherent in anything handmade. In today's culture of the machine, it's nice to express your individuality with objects that are truly individual, made by a real person and help you articulate the richness of being a human.