To sum it up, SEO stands for Search Engine Optimization and is the process of ensuring your website can be found online organically through search engines such as Google and Bing. PPC (or paid media) is the ability to gain immediate visibility through purchased placements on Google Ads and Microsoft Ads. However, Paid Media can encompass other channels such as Programmatic buys or Paid Social Media (LinkedIn, Meta, Pinterest, TikTok, etc).
Although SEO and PPC are two separate entities, they work well together! From keyword insights to maximizing ROI, learn why they work better together.