In past decades, print news organizations ensured readership by showing up on doorsteps before dawn. Readers commonly browsed newspapers while coffee brewed and breakfast was eaten; the Times is trying to emulate that early-morning engagement via technology that resonates with modern users. It also plans to use the podcasts as a springboard for advertising, lead generation, and organic community building.The podcasts will include a roundup of news and entertainment options, many delivered via interviews with Times reporters. The Times hopes the audio vignettes create interest in more sweeping stories, driving traffic to its other media assets and building trust and relationship between the audience and the reporters. The news organization will also: Prompt listeners to opt in for text updates from Barbaro about stories Include advertisements in the podcasts and in emails for opted-in listeners Leverage the podcasts to encourage people to subscribe to the digital version of the Times