Yes – TikTok marketing is a highly worth-while avenue for businesses looking to capture a fresh consumer market. TikTok advertising is particularly effective for retail and eCommerce businesses, especially those who target the digitally savvy, Gen Z or Millennial consumer markets. Developing your brand presence on TikTok will build your brand exposure and awareness, pushing your business into a fresh and creative consumer market. Better still, TikTok users present exceptional ad engagement rates and are more likely to click-through to a brand that engages with them at their market level and in a creative format.