There are many different A/B testing tips and tricks you can find on the internet. But some of the most important best practices to keep in mind are: If you’re just starting your A/B testing program, get buy-in from executive stakeholders When you can help it, only test one element at a time Make sure to let your experiments run long enough to reach statistical significance Think about how the test variations will render on different device types (e.g. desktop, mobile, tablet) For more information on these tools and what features they include, see our A/B testing software category page.