B2B entry refers to a business starting to work with other companies. In the B2B business model, products and services are sold and collaboration takes place between companies. Therefore, B2B entry is a business entering into partnerships with other companies.B2B entry is typically done by conducting market research and identifying customer needs. This allows a business to determine what products and services to offer and to whom to sell them. During B2B entry, processes such as identifying suppliers and setting up a business management system are also carried out.