When crafting your marketing strategy, you must prioritize digital advertising. As a result, a significant percentage of the marketing budget should be dedicated to digital advertising. The onset of the COVID-19 pandemic has affected the modus operandi for most things in the business, leaving digital advertising the perfect solution for brand awareness creation and advertising of products and services. Small businesses should spend 70% of their marketing budget on digital marketing efforts. The reason is that the traditional marketing methods are more expensive and overpriced. However, digital marketing offers all the benefits you can expect without breaking the bank. From all indications, digital advertising is more effective and result-oriented for businesses and marketing managers looking for the best deals.