As you now know, the AIDA model highlights the cognitive processes that a person goes through while purchasing a product or service. AIDA is a purchasing funnel in which consumers move from one step to the next in order to continue qualifying them until they are ready to make a purchase.
AIDA formula aims at converting potential target audience into customers. Entrepreneur
The 4 components of the AIDA Formula are:
Awareness
Interest
Desire
Action”