One of the critical stages in any product roadmap for software projects is determining which features and improvements should be completed first. To set priorities, you should carry out market analysis, user research and gather feedback from your customers. It will give you a general overview of what your potential end-users demand.
In addition, you can conduct an analysis with the RICE method. This approach allows you to prioritise, taking into account four factors:
Reach: how many users a given feature will reach in a certain period.
Impact: how the feature will contribute to achieving your business goals, such as significantly higher conversion rates
Confidence: to what extent you're confident that your assumptions are correct
Effort: the amount of time all the people involved in the project will spend building the feature.
By counting the RICE score you will discover which features should be built first.