It was not me who initiated the process. Bong is not new to the field: we have had several certifications for many years, some of which have a direct impact on our carbon footprint (Imprim’Vert, NF Environnement, ISO 14001, etc.). However, there was perhaps a lack of awareness of the interest for all to get started. It was more constrained than desired.
I believe that it is our European customers who are really at the origin of a more ambitious approach. Some were able to explain their expectations of Bong to us. We quickly understood that the partnership we wanted to establish over the long term with certain customers was based on our ability to engage in this process of reducing our carbon footprint. For example, we have more and more customers who ask us about the carbon footprint of the products they buy from us.
Initially, the idea was to move forward in this process step by step, to make an evolution and not a revolution. But the acceleration of climatic events and the awareness that this generates or the surge in energy prices that we are experiencing today, pushes us to accelerate this transition.