Let’s face it – in Hong Kong, Bing is nowhere near as popular as Google. But even though it’s not the city’s #1 choice of search engine, it can still be an extremely effective advertising strategy in Hong Kong and the entire APAC region. This is for a few reasons. First, Bing users are very loyal. This means while their overall numbers are lower, they never use Google, meaning you have an entire audience of untapped potential customers.
Second, is scalability. Unlike other platforms that are only based in Hong Kong, Bing allows you to scale outside of the SAR and into new territories. For example, Bing has over 1 million monthly users in Australia alone! This scalability means that you will be able to start a campaign in Hong Kong and then expand into exciting new markets.