Floating is a form of sensory deprivation. And, while that may sound scary on the surface, the reduction of our external senses, allow the mind and body to focus on itself, creating what some describe to be a “euphoric” experience or sensory enhancement. Flotation therapy is actually not a new concept, but a more modernized version of sensory deprivation. It originated in 1954, by two neurophysiologists, Dr. John C. Lily and Dr. Jay T. Shurley, at the National Institute of Mental Health in Bethesda, MD. The two were conducting an experiment on the psychological and physiological effects of sensory deprivation. During these experiments, the participants wore a windowless helmet, with tubes that extended to the surface of the cylindrical tank for air. Initially, the quest for relaxation was not successful, but after some time of getting used to the helmet and surroundings, the participants began to experience a state where dreams and visions would take place. During the 1970’s, after seeing the therapeutic upside of sensory deprivation, Dr. Lily went on to create a more modern version of his original float tank. The dimensions of these tanks allowed the user to be able to lay on their backs, float on the surface of the water, within a simple light and sound proof box. In doing so, he enlisted the help of Glenn and Lee Perry, who would later be responsible for creating the first float tank manufacturing company. Today, floating and flotation therapy exists across the globe. Countless athletes, actors, artists, and entrepreneurs have been using flotation therapy for decades. There have been many clinical publications that have written regarding the positive effects of holistic floating on the mind and body.