The best way to use LinkedIn to promote your business is through effective content marketing. As with every social media content marketing strategy, it needs to be well thought out and planned. You need to think about your business, your goals, and your audience before you start creating and posting content. 1. Define Your Brand Persona 2. Know Your Audience 3. Set Goals 4. Optimize Your Profile 5. Create Your Company's Page 6. Connect with People…