The price of your newsletter software tools would depend upon the size of your business and the number of contacts you need to manage. If you are an entrepreneur or have a small business, the tool would cost you between $9 and $20.  If you have a growing business or are looking to scale up your company, you would need a tool to target and retarget your audience. This would cost you between $25 and $70. If you have a large organization, you need newsletter software that can send unlimited targeted and automated emails. This would cost you between $90 and $200.