Firstly, it’s important that you work with a diverse team of email marketers that are inclusive of the customers who make up your target audience. By working with marketers who have a comprehensive understanding of your target audience, you’ll be better able to create email newsletters that connect instead of offend. When it comes to creating content for your emails, your goal should be to create a sense of belonging for all. In short, you should speak to different user types so that everyone feels welcome.