When working on a project, it’s important to develop a sense of who your stakeholders are and what their needs are. A project is always going to involve a team of people, and those people need to come together to work on a common goal. However, every project is different, and therefore so is every team working on it.
It’s important to develop a cohesive strategy for engaging stakeholders so everyone is working together towards the same end goal. Different people have different needs in order to work effectively on a project. An engaged stakeholder might need encouragement, constant feedback, or extra resources. Others might be involved because they have unique insight into a problem, or their perspective is important for the success of the project. It’s important to understand which group your stakeholders fall into and adjust your approach accordingly.
Organisations thrive when they learn how to communicate with stakeholders effectively. But with the advent of online tools that make it simpler to engage, inform and consult with stakeholders, it’s now essential to put digital at the heart of your strategy for stakeholder engagement. If you do, the rewards can be significant.