Instead of making your article relevant to a specific search query, you should try to mention terms pertinent to the topic you are attempting to rank for. When your article covers the correct issues relevant to your topic, it will have a much higher chance of achieving superior search results. Your content marketing strategy must incorporate relevant words as well as information that is easily understood and make sure that we have good title tags, headers, image alts and internal links as well as anchor text, include all those that play a role as well. Read More