After growing a number of Shopify businesses, we understood that there is no вЂњone-size fits allвЂќ list of top-performing processes to improve gross margin. The вЂќsecret sauceвЂќ is in the combination of quantitative analytics and UX research that results in strong conclusions on the top-priority drop off. The most effective best practices for gross margin optimization are typically already utilized by your competition and no longer drive significant additional results. And the value of a conversion optimization firm is to be on the cutting edge of strategies, using processes from other markets that are not currently implemented by the competition.