•Buzzfeed – Uses AI tools to generate headlines, snippets and article drafts that are then edited and published by human writers. This has helped Buzzfeed scale their volume of articles while maintaining quality. •Forbes – Uses AI writing assistants to generate first drafts of articles for specific niches. Human writers then edit, revise and customize the content before publication. This has increased their writers’ productivity. •The New York Times – Uses AI tools to generate article suggestions and story ideas that are reviewed by editors and writers. The AI helps spark new ideas that may not have otherwise surfaced. •Adobe – Trained AI models specifically for their brand’s style, terminology and needs. They then use the AI to suggest variations, alternatives and edits for human reviewers to consider and integrate into marketing content as relevant. •Procter & Gamble – Deploys AI assistants to generate initial drafts of simple, lower stakes content like social media posts. But all AI output is reviewed, corrected if needed, and approved by human marketers before publication.