The competition is inclusive and welcomes participation from both established brands and individual leaders operating in various domains of the online business industry. This encompasses businesses operating in the fields of E-commerce, Direct-to-Consumer (D2C), Direct-Native-Brands (DNB), and Electronic Retail (eRetail). Whether it be a well-known brand or an up-and-coming individual entrepreneur, all are invited to participate and showcase their skills and expertise in this competition.