Pros At the most basic level, agencies provide a highly leveraged, skilled solution without having to make significant investments in full-time employees. You get a wider, deeper range of talent for a fraction of the price. Beyond cost considerations, an effective digital performance marketing agency like Silverback will foster an environment of innovation within your campaigns and across your account profile. Your digital marketing strategy will benefit from learnings driven through an agency’s work with other clients and relationships with digital media platforms, like Google.
Cons When partnering with an agency, there is naturally another layer of communication as an outside organization. At Silverback, we pride ourselves on our transparency and openness with our clients, but for some digital services, like organic social media, nothing beats the in-the-moment presence of an in-house team.