Search Engine Optimization is a process by which you can optimize your website in such a way that it will be easily found by the search engines and rank with keywords (products and services). This means that when someone searches for products or services that you are offering, your website is one of the ones the search engine shows at the top in its results. Search engine optimization is important because most web surfers use search engines to find information on products and services. SEO is one of the most important aspects of digital marketing, and it could lead to a lot of business boot for your company. It is responsible for more than 35% of all traffic to websites, and 76% of consumers use search engines to find local businesses.