Amazon Marketing Services (AMS) is Amazon’s pay-per-click advertising platform in which businesses put their products front and center on the Amazon site, so they show up for potential customers based on keywords and shopper interests. Amazon is the global leader in eCommerce, with 75% of shoppers around the world using this platform every month to find products. The best way to position your business for long-term success and growth is to place your product listings at the top of Amazon search results, where they can reach your audience of targeted consumers and help build your online presence. This platform employs a variety of valuable marketing tools to create brand-specific, audience-targeted ads that make your products more visible to potential consumers both on and off Amazon, driving engagement, generating leads, and increasing sales.