There is a shift in buyer behavior and social media algorithms also. Generative AI is now part of social media platforms. We are seeing the need for social media advertising and diversification on different social networks to meet buyers that are relevant to your business models. The cadence of posts, the type of content you post, and the language you use have to stand out within an attention span that ranges anywhere between 3-5 seconds. We can guide you through resetting your social media campaigns and guide you on advertising options on social media.