After dispensing a firm teaspoon squeeze to 5 ounces of water, it tastes slightly sweet with both a grape juice and deep red wine flavor with the healthy tannin overtone of a hearty blend of French red wine. Without alcohol it does not have the aroma of alcoholic wine but when compared to red wine tastes similar if not better according to some. And keeping it 100% natural, no artificial ingredients have been added. Natural organic sweeteners, primarily a organic crystalline grape sugar made from USDA certified Italian organic grapes provides a natural grape sweetness. Less than 0.2% of the sweetener is natural organic stevia but Wine Health Boost is absent any stevia taste.