The best customer experience analytics tools depend on what you are trying to achieve. If you’re considering data collection tools for digital experiences, Google and Adobe Analytics are great options for providing real-time customer data.
Whereas, if you’re trying to analyze and visualize data, we highly recommend some of the following tools:
Looker
Tableau
GDS
A good CX toolset also has a data warehouse where all relevant data is pulled together allowing for more advanced analysis and reporting.