Several circumstances create valid leads, including when a potential customer:
- Calls you during business hours and talks to you for longer than 30 seconds.
- Receives a call back from you within 24 hours of a missed call.
- Requests more information via text message or by clicking on your digital ads.
- Receives a response from you regarding such requests.
- Contacts you in another way for information or to schedule services.
Most simply, a qualified lead is interested in your services before they open the Google homepage. LSAs help these leads find you.