Creating an effective personal ad for a local dating site can be a challenging task. It’s important to craft an ad that stands out and attracts the right type of person for you. Here are some tips to help you write the perfect ad: 1. Be clear and concise in your writing. Make sure to provide enough information about yourself, but don’t give away too much or it could come off as desperate or creepy. Focus on highlighting your positive qualities without sounding arrogant or self-centered.