If you invest in one of the best email marketing platforms available, you should expect the ability to:
Design emails, typically with a drag-and-drop editor that does not require HTML knowledge
Develop automated email campaigns, like for requesting a review after a purchase
Send emails in bulk
Create various subscriber lists and segments
Build A/B tests for sending times, subject lines, email content, and more
User personalization tags, like first name
Track the performance of emails, like their open rate, click rate, and more
Sync email data with critical marketing, sales, and analytics applications
While many of the best email marketing tools offer these features, they execute them differently. Different dashboards, as well as integrations with CRM software, can persuade you to use one tool over another.