Much in the same way that the bookmakers set the odds for the Kentucky Derby or the Super Bowl. A bookmaker sets the odds by extensively checking on the performance of recent events, which teams are reliable or are likely to have an advantage at a particular venue, and how an individual driver’s form has been over the season. Although each bookmaker is a company with a business strategy to make a profit, they also want punters to have a good time. As such, many sportsbooks will often present competitive odds for certain drivers and a variety of bet types.