Though most are focused on sales, outbound agents reach out to leads and customers to accomplish a wide range of tasks. If someone is due for a dental cleaning and hasn’t yet made an appointment at a clinic, an agent may give them a call to strengthen the relationship and schedule a visit. To better understand the business’ audience and competition, agents can also conduct market research through surveys.
From reminding customers about upcoming subscription cancellations to cold-calling prospects, agents are valuable players for a multitude of efforts.