Organic simply means it wasn’t paid for. It can be as traditional and innocuous as getting traffic through a paid ad. Statistics will not reflect this as “organic traffic,” however, which is the desirable statistic when considering placing an ad on a site or sponsorship. Entities can also purchase followers for their social media accounts, monetarily incentivize traffic to their site, etc. For various reasons, explained below, this is a less desirable practice. To get organic traffic, followers and be found in an “organic search,” you should employ an SEO strategy.