Intelligent apps intend to give a rich and personalized experience to their users. They use artificial intelligence to enrich the experience for customers. If more businesses harness I-apps driven by artificial intelligence, they will provide adequate customer service and place them in a valid position in the market. Intelligent apps are adaptive, action-oriented, responsive, save ample time and money, assist in making sound business decisions, are context-sensitive, and provide cross-platform functionality. With so many benefits that I-apps offer, using them to upgrade organizations and institutions could be a productive decision.