Visual identity in graphic designing refers to the visual elements that represent a company or brand. This includes the logo, color palette, typography, and imagery that create a distinct and cohesive look for a brand. The visual identity is a critical part of a brand’s overall identity, as it is often the first point of interaction between the brand and its audience. A well-designed visual identity helps in establishing brand recognition, conveying the brand’s values and personality, and differentiating it from competitors.