A concealer that is closest to your skin tone is going to appear the most natural. Lighter weight formulas also look more natural and not as cakey when they dry. A hydrating formula like the Makeup Revolution Conceal + Hydrate Concealer, Milani Conceal + Perfect Longwear Concealer, and Colourpop Pretty Fresh Concealer are great options for a natural look. These concealers pull in moisture and prevent unnatural over-drying.