Gen Z are also known as the digital natives as the majority of the cohort has grown up with the internet and social media at their fingertips. The most used platforms by Gen Z are TikTok, Instagram, Twitter, Snapchat and YouTube. You should focus your Gen Z marketing efforts on these platforms, and make use of all content types these platforms offer.
However, they are also very quick to test new social media platforms—for example, BeReal. So make sure you keep your ear to the social ground to be the first to jump on new Gen Z marketing opportunities.