While platforms like Google Ads and Facebook Ads mainly rely on keywords, Amazon PPC operates through sponsored products and product targeting.
Amazon sellers are able to bid on specific products, or target their ads to show up for customers searching for related items. And because shoppers on the Amazon marketplace are already in the mindset of purchasing, conversion rates tend to be higher than on other platforms.
However, Amazon also has stricter guidelines for ad content and image sizes, so it’s important for sellers to stay on top of their PPC game in order to stand out from the competition.
Amazon PPC can offer a unique opportunity for marketers – but it’s important to understand the nuances of this platform before diving in headfirst.