Use the best digital asset management tools
Digital asset management systems (DAM) help brands optimize the performance of their creative assets. Managing files from a centralized, secure location creates a single source of truth for marketing assets. Internal and external teams can access files and collaborate on projects from anywhere, at any time. They can share files, distribute content on multiple channels, and control permissions and access—all on a secure platform tailored to the business’s specific needs.
Organize your assets using metadata
Busy marketers and sales teams need to access files quickly and easily. Using metadata to categorize creative assets on the DAM or creative management platform means everyone can always find the creative asset they're looking for in seconds. These criteria can be anything that makes sense to the individual business, including date, file format, owner, campaign name, or marketing channel.
Audit and review assets regularly
Reviewing your creative assets on a regular basis has several benefits. It ensures people only use the most up-to-date versions and do not waste any valuable storage space. The process can also help marketers identify opportunities for repurposing or updating creative content that has proved successful in the past or adapting it for a new audience. Likewise, if a piece of content or a creative asset is not resonating with the audience, the brand can choose to retire it and adjust their strategy accordingly.
Business objectives change over time. Taking stock of creative assets means marketers can ensure creative campaigns are aligned with current goals and customer personas. It also helps ensure consistency and cohesion with brand storytelling and brand identity.