Against better players, you’re going to want to balance your value to bluff combos. On the river, your best bluffs will have the lowest showdown value. They may also have combos that block your opponent(s) from having the nuts.
Against weaker players and/or in specific instances, you’re going to want to either avoid bluffing altogether.
Here are some essential principles to solid bluffing:
1. You should only bluff players who can fold. (Some players call with anything.)
2. It’s easier to bluff an opponent who won’t have many strong hands in their range.
3. Make sure that your range contains the strong value hands represented in your betting line.
4. Choose your bet sizing well and use as few chips as possible to win with the bluff.