Imagine you're organizing a party for an important anniversary. A lot of people will gather there, relatives, friends, colleagues. You can choose an option with simple snacks and a small selection of beverages. It will be kind to your wallet (but not so much to your guests). On the other hand, you can hire a catering company, a band for live music to dance to, and make sure that guests don't hydrate only with juices but have a wide range of beverages to choose from. It all depends on how you want people to remember your party. The same goes for an online store. You'll pay less for a basic WooCommerce online store than if you decide you want a custom one, where you can add all the functionality and personalization you choose – it's great for your visitors, but it will increase the cost. Therefore, just like the final price for a good celebration reflects the number of guests, selected food, and additional activities, so does the price for an online store. It reflects your wishes for the best possible impression on your online visitors. Every project is a story on its' own ... and every online store is a special “celebration”.