To thrive and remain relevant, every organization must continuously evolve and innovate. For us, the largest shift occurred during the COVID-19 pandemic, which required us to adapt how we offered our programs. In 2020, our immersive, eight-month international Global Citizen Year Fellowship was reimagined as the virtual Global Citizen Year Academy. The success of the Academy inspired us to further evolve our programs, which led to the development and launch of Take Action Lab in 2023 – a semester-long immersive learning program, the first of which was in South Africa with a program focused on human rights. With this new flagship program, our brand needed to evolve to better match the work we’re doing today and the impact we are hoping to create in the future.