The IoT Market Compass provides basic insight into the IoT potential of a specific market, taking into account the IoT maturity you specified in the questionnaire and the technology focus you defined. Through this knowledge, the foundation for a future IoT strategy can be established. Additionally, the insights provided by the IoT report can enable an initial starting point for validating an existing IoT business model. For example, the IoT Report shows the potential of a region or a specific industry, allowing an existing IoT business model to be better scrutinized.