SEO is a very important consideration when it comes to your product page. When you conduct keyword research, think about the products and services your site offers. Think about how people will search for them. Then, if you have data from other channels like paid search, use it in your keyword and topic research and incorporate ad copy with high click-through rates (CTR) into meta descriptions. This will help you capture more traffic from Google search results pages (SERPs). You can also make sure that your product descriptions are at least 250 words long. This allows Google to index them better and improve their ranking on SERPs. Make sure that you use relevant keywords in these descriptions so that they can rank higher in search engine results pages (SERPs).