The first step in programmatic advertising, for mobile as well as web platforms, is to build engaging ad experiences that are tailored to your target audiences. For this, you need a creative management platform like the Airtory Ad Builder Studio, that allows you to choose from a wide inventory of ad experiences, rich media elements, etc. and provides comprehensive features to produce and scale numerous variations of your creatives for programmatic advertising within moments and requires no technical expertise. Based on the Data Feeds you build, the ad units can also be further personalized across varying audience segments in real-time, churning out thousands of creative variations in no time. The output comes with an ad tag that is universally compatible and can be implemented directly on the best programmatic advertising platforms with ease.
The rest of the process involves 3 main platforms that work together to place your creative in a relevant ad space, using the ad tag. A Supply-Side Platform (SSP) is used by publishers to open up their ad space inventory for sales, while advertisers use a Demand-Side Platform (DSP), which is a platform for automated ad buying and inventory purchase. The third platform is an ad exchange which facilitates the purchase and sales process between SSPs and DSPs.