As we’re stepping further in 2023, we continue to observe some trends left from 2022. Basically, they haven’t changed much, even though some of the brightest e-commerce trends in 2023 are gaining traction:
- Personalization of a customer experience, so customers can shop for more relevant products
- Focus on eco-friendliness, like sustainable packaging, ethically sourced materials, and more
- Subscription-based shopping for frequently bought item categories
- Payment services like Klarna that allow customers to to pay in parts and not to limit themselves in shopping.