Keep it brief, keep it friendly, and always start from empathy—if members are heading for the exit, they won’t want to be kept waiting. So ask for what you need, then hold the door wide open for them.
For starters, always ask for the essentials like names and email addresses. But it doesn’t have to stop there. Give members the chance to tell you why they’re leaving—you never know, you might be losing members for something that’s easily fixable.