Unintended Clicks Occur When Ads Are Placed in Inappropriate Locations or Designed in a Way That Forces Visitors to Click Unintentionally, Such as Pop-up Ads. This Results in Losses for Advertisers. To Avoid These Clicks, It Is Essential to Strategically Place Ads in Appropriate Locations on the Site, Such as Within or Beneath the Article While Ensuring They Are Consistent With the User Experience.