The most effective ecommerce product pages clearly show the value proposition of the product for consumers. An online store can achieve this with a combination of a descriptive product title, accurate product images, and product details woven throughout the page that clearly set customer expectations in terms of product attributes and pricing. For example, unexpected shipping costs can negatively impact customer satisfaction, so including shipping details directly on the product detail page can properly set customer expectations prior to the purchase. It can also be beneficial for ecommerce sites to leverage social proof on a product page to instill trust in the brand for potential customers.