The Beekman 1802 Hand & Body Wash does not suds as much as a typical liquid soaps or our goat milk bar soaps.  The base of the liquid wash formula is created with natural botanicals and they tend to suds up just a bit. Currently, liquid sudsing agents are too harsh for our Beekman Neighbors. Our founder, Dr. Brent is on the lookout for a natural sudsing agent that is gentle for the skin and effective. It can take some getting used to the lack of bubbles but you're still getting clean with Hand & Body Wash.