SEO can help SaaS companies achieve a range of key performance indicators (KPIs) that support their online visibility.
Non-branded searches are an important metric for SaaS companies as they measure new potential customers who are more likely to convert into leads.
Customer Lifetime Value (CLTV) is another important KPI that helps measure the ROI on specific campaigns or initiatives, as well as gauge how much revenue a company can expect from any given customer.
Generating qualified leads (PQLs) is crucial for furthering the success of a company, and this metric allows businesses to track their effectiveness in generating interest with target audiences.
Other KPIs such as bounce rate and revenue give direct feedback on the performance of SEO efforts, allowing businesses to gain insight into their optimization strategies while providing greater visibility and engagement with target audiences.
By understanding and optimizing these metrics, SaaS companies can achieve higher returns on their investments while maximizing their opportunities for success.