The budget for advertising on Instagram can start from hundreds of dollars per month for small businesses, such as a coffee shop. Larger companies may spend millions of dollars per month on advertising on Instagram. The cost of advertising on Instagram can be determined based on clicks or impressions and depends on the target audience. Here are approximate indicators: CPC (Cost Per Click) – ranges from €0.1 to €0.8. CPM (Cost Per Thousand Impressions) – ranges from €1 to €5.