Clear Objectives: A specific, measurable, achievable, relevant, and time-bound (SMART) goal. 2. Target Audience: Clearly identified group of people the campaign is aimed at. 3. Key Messages: The core information that you want your audience to hear and remember. 4. Effective Tactics: The specific activities that will be used to achieve the campaign objectives. 5. Evaluation Method: How success will be measured against the set objectives.