Get started with a web address and a website, ensuring your website is search-friendly (‘SEO optimized’), and set up with web tracking capabilities. Be discoverable and stand out on Google Search and Maps by claiming your free Business Profile. Personalize it by updating essential information like hours and contact details, showcasing your products or services, providing quotes or enabling online bookings, and responding to reviews. Depending on your business type, a strong social media presence could also be helpful.