ST. ROSE is a clean, luxury fragrance brand inspired by our Australian heritage and a natural approach to beauty. Founded by Belinda Smith in 2018, ST. ROSE was created to reimagine luxury beauty by making it clean, well-edited, accessible and sustainable.
As a brand, we're focused on conscious luxury, which means responsibly creating products that are safe for body, skin, and planet. Our products are vegan, certified cruelty-free by Leaping Bunny, IFRA and EU-compliant, and adhere to Credo's Clean standards. We've also partnered with one of the world's most prestigious international fragrance houses, Givuadan who are leading the industry in conscious ingredients by sourcing at origin and innovating a library of upcycled naturals.