Pentawards is committed to running our events in an environmentally and socially responsible manner. Four years ago, we introduced a new small sustainable design subcategory, year on year entries have doubled and this year tripled! We have now introduced a full category, a dedicated sustainable jury and partnered with some companies and people that are ahead of the game in relation to sustainable design. Sustainability has also become a key criteria across our entire judging, with scores for creativity and innovation considered for trends currently driving the industry, with sustainability of course being one of the leading ones (alongside inclusive design and smart technology). For the Sustainability category specifically, judges are looking for evidence of optimisation in the environmental performance of the packs, through pack structure, materials used and production methods. With greenwashing on the rise, we make sure we vet any questions around sustainability through an expert lens – Suzy Shelley acted as a sounding board last year to ensure anything considered greenwashing could be spotted early on.