Many people don't realize how affordable life insurance really is. With a little planning and preparation though, you can often qualify for even more competitive rates. Here are the top tips for obtaining the best life insurance rates possible. Stop smoking: If you smoke or use other tobacco products, make it your priority to stop. It will improve your health, likely reduce your insurance costs, including health insurance rates. Get fit: The healthier you are, the lower your rates may be. Even small changes can make a difference when it comes to reducing your health. Disclose: The insurance company will do a full review of your medical and lifestyle records. Disclosure allows you the chance to explain health conditions or other situations. Schedule early: Early morning physical exams may show lower blood pressure and better cholesterol levels. If you can, try to avoid scheduling physicals after a large business lunch or stressful meeting. Review: Keep an eye on rates. Make it a habit to review rates every 3 to 5 years. You can also update your policy to reflect changes in your life.