The potential to become the world champion of a given sport is the nature of greatness in sports, and this is done by devotion, motivation, practice, athleticism, coaching, and many other elements. All of these elements, when integrated (along with other life events), will lead to athletic achievement. In general, the quality that separates great athletes from good ones is talent. Some people are just naturally better at certain activities than others; they have greater ability. This may be due to natural gifts such as speed, strength, coordination, or intelligence. These people will usually enjoy success early in their career before they begin to experience failure. Beyond talent, an athlete can improve his or her results by putting in time on the field or court. Practice makes perfect, and over time even the least talented person can become excellent if he or she works hard at it. A coach can also help by giving advice and showing newer players how to improve their skills. Coaches receive recognition for their work with the team by being named to positions such as "assistant coach" or "coordinator." These people are said to have "genius" in their chosen fields because they are able to create new strategies and techniques that no one else can copy.