Lead generation is very important for any business to get new leads and make more sales. However, manual lead generation takes a lot of your time & effort. That is why sales reps say that it is one of their major challenges and many of them hate it. The reason is, a vast majority of their time is spent on identifying, researching and generating leads manually. You can use automated B2B lead generation software to automatically generate leads (decision makers), append business email & phone, and automatically email the targeted prospect lists to your sales rep’s inbox. It helps sales reps to save a lot of their time and effort, and gives them enough time to reach the prospects and book sales appointments.