A recent survey from a leading analytics company showed that mobile devices were used to access websites more than any other device. The report, which was released in early 2019, highlighted how the use of smartphones and tablets had become increasingly popular over the past few years. According to the data provided, 56% of all website visits worldwide came from mobile devices in 2018 – an increase of 16% compared with 2017. This makes it clear that businesses need to take mobile optimization seriously if they want their sites to be seen by as many people as possible. Furthermore, the report also showed that despite desktops still being used for certain tasks such as online shopping or streaming video content, their usage levels have declining steadily year on year. It’s therefore essential for companies to develop a well-rounded digital strategy which takes into consideration both desktop and mobile users alike if they are looking for maximum reach across both platforms