The short answer is: they both have pros and cons! When a prospective supporter clicks on your “Donate” button, you can choose for your donation form to pop up on the screen. This provides the user with a quick and easy way to make a gift on the spot, without navigating away from the page they are on. On the other hand, an embedded donation form format can be helpful if you’re adding a lot of detail, like several ask amounts or more than one custom question. In addition, you can typically add more images and content to tell your story to a webpage with an embedded form when compared to a pop-up. You can always try both options over a certain period to see if you prefer one format over the other!