Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services and build a brand's online presence. The goal of digital marketing is to reach potential customers and engage with them in a way that encourages them to take action, such as making a purchase, signing up for a newsletter, or downloading an app. In today's digital world, digital marketing has become essential for businesses of all sizes to reach their target audience and stay competitive. With the increasing number of people spending more time online, businesses that do not have an effective digital marketing strategy risk losing potential customers to competitors who do. Digital marketing allows businesses to reach a global audience, track the effectiveness of their campaigns in real-time, and make data-driven decisions to optimize their marketing efforts.