Web3 companies are experts in NFTs, and gaming companies are specialists in gaming. It's unfortunate that bigger companies haven't yet effectively collaborated. Companies want to avoid alienating their customer base at all costs. Even if they are correct in their assessment that in-game NFT assets are the next big thing, they will be powerless to intervene due to the potential consequences. Risking a full-fledged revolt is something entirely different. It's hard to come to an agreement when traditional gaming companies keep getting criticized when they test NFTs and Web3 gaming companies are written off as unimportant.