Buying leads can be a quick way to increase the volume of potential customers for your business, but it comes with several risks.
First, purchased leads may not be high-quality, meaning they may not be interested in your product or service. Second, purchased leads may not have opted in to receive communications from your business, which can lead to complaints and damage your brand's reputation. Third, purchased leads can be expensive, and the return on investment may not be worth the cost.
Instead of buying leads, businesses should create high-quality, engaging content that naturally attracts potential customers and gorganically generates leads.