In a webinar funnel, you’re using the webinar content to generate leads. You can use their attendance and participation to qualify and score each lead, then follow up with them after the webinar.
Depending on your sales approach, you might use an automated email funnel to connect with leads before and after the webinar. Or, you might have a sales team reach out individually to learn more about each prospect.
The webinar can also be structured to lead your prospects toward the decision-making stage. It shortens the customer journey by presenting a problem and a solution all in the same content, then giving users a reason to act.
This is a great tactic to build urgency and close deals without having to chase down leads once the webinar is over.