While there are certainly differences between Facebook Ads and TikTok Ads, they do share many similarities when it comes to their options for targeting audiences. The main difference between Facebook and TikTok ads when targeting high-net-worth individuals is that Facebook has a much larger audience, whereas advertising on TikTok currently costs less than on Facebook (due to fewer advertisers using the platform). Both platforms offer a range of targeting options, including demographic targeting (such as age, gender, and location), interest-based targeting (based on the user's stated interests or activities), and behavior-based targeting (based on the user's previous actions on the platform). Facebook and TikTok both also allow for the creation of custom audiences, where advertisers can upload their own customer data (such as email addresses or phone numbers) to target specific groups of users.