A optimization strategy is a plan of action designed to achieve a specific goal, such as increasing sales, reducing costs, or improving efficiency. The first step in developing an optimization strategy is to identify the target audience or market segment that the company wishes to reach. Once the target market has been identified, the next step is to determine what message will appeal to them. The final step is to develop a plan for how the company will reach its target audience, which may involve advertising, public relations, or direct marketing.