Depending on the source, the number of types of logos may vary, but there are four that are considered universal. Wordmark: this type of logo features the name of the company, but shown in a creative way, usually with a nice combination of colors and typography. Lettermark: this type is similar to the previous one. It works best with monograms, acronyms, or initials, especially in cases where the name of the company is too long or is difficult to pronounce. It also focuses on just letters and colors. Brandmark: sometimes called pictorial marks, these appear as an icon or an image. Think of Piki’s head in the case of Freepik! Since that image must be associated with the business in question, this kind of logo works best when that business has already a good presence in the market. Combination mark: this is a combination of brandmark and wordmark, so it usually contains the name of the company and its icon/image. Since they appear together, these are great to make the target audience start to identify that icon or image with the name of the company, so that it ends up laying the foundations for a brandmark.