Once you have taken the time to write your first cover letter, it might be tempting to recycle its use for all future job applications - don't do it! While you might save time in the short-term, having a tailored cover letter vs a generic one might be the difference between getting your dream job or losing it because of this oversight. Your cover letter needs to show that you understand exactly what the employer wants from you as a prospective employee, and that your skills and expertise match those that the organisation has outlined as requirements in their job advertisement. Since no two job ads are the same, the wording in your cover letters should always reflect these differentiations. Take some time to customise your cover letter for each job application and boost the chances of success of your job application.