The importance of Instagram Stories stems from the prime position it occupies on the screen which attracts much more attention than a regular post. You could use Instagram Stories in a variety of innovative ways such as putting up tutorials and “how-to” videos, user-generated content, behind the scenes videos, running simple polls and so on. It offers many tools such as emojis, overlay text, moving graphics, etc. to embellish and add value to your content. It can be a great addition to your overall Instagram marketing program.