A good logo:
Makes the company, its products or services more recognizable, creates a positive business image, increases the level of audience loyalty;
Identifies the brand from competitors, helps to distance itself from them, to emphasize its features and advantages – is actively used for advertising purposes;
Protects products from counterfeiting, confirms the firm’s ownership of its developments, guarantees its high quality;
The logo is the basis and main visual component of the brand’s entire corporate identity, so its development should be given special attention.