Google
On Google, there is an application called Google Shopping. While browsing through the different categories, consumers can see a small overview of popular products. You can see an image of the product, its name, the price, a rating out of five stars, and how many customers have left a review. If you click into the product specifically, you are able to read full reviews that customers have left for that product. This is also where you would go to leave a review for products.
A huge benefit of positive Google reviews is it increases search engine optimization. Google is more likely to promote your website if it has positive reviews.
Yelp
Yelp is a website where consumers can go and post reviews and recommendations for services around a certain area. This includes nightlife (clubs and bars), restaurants, entertainment, or even just things to do. While some people are hesitant to trust Yelp reviewers, this still creates another opportunity where consumers can go to read reviews and leave them.
Facebook
Facebook is a social media platform that offers users the opportunity to create a Facebook business page. With this comes the chance to enable reviews so you can get feedback on the product or service you’re marketing on social media. Because of how prevalent social media is in today’s society, this is a great way to receive reviews and offer your audience the chance to leave reviews.
Glassdoor
Glassdoor is another example of a website that current and past employees go on and leave reviews about businesses and companies. It also features the ability to apply for jobs, and those who are applying are able to see reviews from and salaries of that businesses employees. The process to leave a review on Glassdoor is simple and the person leaving the review is kept anonymous.
Regardless of the platform, all different types of reviews can be seen- the bad and the good.