In a nutshell, a Columbia, MO digital marketing agency develops and executes marketing strategies that use digital advertising services, such as social media platforms like Facebook, Twitter, and Instagram, to target prospective customers. Digital marketing firms work as a supplement to traditional marketing companies and are tasked with developing and executing a company’s marketing strategies. Online marketing agencies based in Columbia, MO can specialize in various areas such as social media marketing, web development, content marketing, or inbound marketing. Social media posts are seen by one’s social media connections, and from that point, the message or content spreads through the person’s network and can potentially reach millions of people. These companies work to develop and execute marketing strategies that use digital media along with a variety of other services including search engine optimization (SEO), video production, Facebook ads, Google ads, PPC and much more!