Content creators do more than create videos or post photos. The world of content creation has now evolved to networking, audience management, brand management, content planning and scheduling, and developing an optimised content strategy that drives engagement among their followers.
For advertisers, pushing the creative envelope with the right content creators is more important than ever. Working with content creators requires expertise, access to the right platform, and thinking outside the box.
Here are some of the ways brands can get creative with content creators.