The Cattier family, a French lineage with a centuries-old viticultural heritage, produces the Armand de Brignac brand at their champagne house, which is located in Reims outside of Paris. While Cattier originally launched the Armand de Brignac (better known as Ace of Spades) champagne line in 2006, it was Jay Z who purchased the brand in 2014, acquiring 100% ownership. However, in 2021, Jay Z actually sold 50% of his Ace of Spades ownership to the French luxury goods company, LVMH (allegedly, the sale was worth 250k, at least according to a Jay Z verse that reads: “100% of Ace of Spades, worth half a B).