In one way or another, you probably already do! A good SEO strategy entails creating unique content for your website, as well as monitoring regularly to ensure that other factors like site architecture, speed, mobile-friendliness, etc., are working properly. So the short answer is yes, you can do it yourself. But increasing the amount of traffic you get is an art, and it’s not easy to do if you’re not an expert because ranking factors are always changing. However, if you want to free up your time to concentrate on innovating and growing your business, then we’ve got your back when it comes to SEO optimization and management.