According to Jim Kwik, the ‘brain coach’ who is known for teaching how to enable your brain to read faster and learn better, most of the CEOs read more than one book every single week.  Taking the average page count for medium-length Amazon books, this comes out to be 64,000 words per book. For an average person, like you and I, reading at a rate of around 200 words every minute, this means devoting a total of 45 minutes of reading time every day for a week. Altogether, during the week we would be reading for close to 320 minutes.