The e-marketing mix strategy, also known as the digital marketing mix, is a framework that outlines the key components necessary for a successful online marketing campaign. It typically includes Product, Price, Place, Promotion, People, Process, Physical evidence, and Performance. Each component plays a crucial role in developing and implementing a comprehensive digital marketing strategy tailored to meet the objectives of the business in the online space. From product development to customer service and performance measurement, the e-marketing mix strategy ensures a holistic approach to online marketing that maximizes effectiveness and ROI.