Keep in mind that you’ll share the video across your social media platforms before, during, and after shooting to make sure frames are composed so that several different crops will work. Head over to our Definitive Guide to Video Sizes for Social Media post for more details on dimensions and video duration.    Consider a slightly different edit for different platforms. For example, for Reels and TikTok, a shorter, snappier video that features more of the finished product will usually perform better than a longer, instructional video.  The same footage can be used on each platform, just rearranged, sped up, or slowed down. You might also choose different music for each platform to appeal to that specific audience.  A great Reel or TikTok has some text, but not too much that it becomes tedious to watch. For recipes that have a complicated step, consider focusing more time of the video on that step, while also providing tips for the viewers with text.