Managing your Google reviews is crucial to protecting your website’s bottom line in the digital era. More people than ever are relying on reviews to help them make a decision about who to shop with, so ensure that yours present the most accurate and positive view of your company possible. Google reviews appear prominently on search results next to your business name and are often a make or break moment for potential customers. If you’re searching for a plumber, and two are rated over 4.5 stars and one is below 3.0, you’re going to call the first two and forget you ever saw the third. Ensuring that your rating is as high as possible allows you to clear that first, vital hurdle on the way to an enquiry. Secondly, Google reviews are given significant weight in rankings. For local SEO campaigns, a business’ ranking can make the difference between prominent placement on the Local Pack – complete with one-click call functionality on mobile – and being buried on page two, three or ten.