Ticket sales during Barbie’s opening weekend were the highest of any movie released thus far in 2023. With sales sustained at 32 per cent below the opening weekend during week two, it has already grossed $774.5 million. It is the fourth highest-grossing film at the domestic box office, behind new releases of Spider-Man, Guardians of the Galaxy and, interestingly, another film based on a kids' toy – the Super Mario Bros Movie. Barbie may yet claim the top spot.