Podcast strategies work like any other marketing strategy. They are a set of strategies designed to promote both your podcast and business. Different strategies include: Determining which communication channels are best to target for your audience. A publishing plan and a schedule so you know what to post and when to post it. Goal and objective setting using SMART goals. Analyzing your competitors, and determining the best ways to compete. A podcast SEO strategy that includes keyword research to help you reach your target audience. An inbound marketing strategy to help promote your podcast and keep listeners engaged with your content.