Using your personal name for your business can be a good choice in certain situations, especially if you are closely tied to the brand. Here are some pros and cons to consider:
Advantages:
Personal branding: Your name can create a personal connection with clients, particularly in industries like consulting, design, or real estate.
Trust: A personal name can build trust and credibility, especially if you’re known within your industry.
Simplifies the naming process: You avoid the challenge of brainstorming a completely unique name.
Disadvantages:
Limits business growth: If you want to expand or sell the business in the future, a personal name may not resonate with new owners or broader audiences.
Not industry-appropriate: In certain industries, such as technology or retail, a personal name may not fit or convey the right message. Decide based on your businesss goals, the industry, and how much of your personal identity you want tied to the brand.