Depending on your business goals, you may need to optimize your website for search engines (Google SEO) or for Amazon (Amazon SEO). Both are similar in that they help customers find your products or services more easily online. However, there are some key differences between the two. For instance, Amazon SEO takes into account factors such as product title, keywords, reviews, and pricing when ranking results, while Google SEO focuses more on factors such as website content, backlinks, and metatags. In addition, Amazon optimization is typically only necessary if you want to sell products on Amazon, whereas Google SEO can help people find your website even if they're not specifically looking for products or services. As a result, the best approach depends on your specific goals and target audience. If you're not sure which one to choose, you can always consult with an experienced marketing professional.