Your most loyal givers. Some nonprofits target seniors … some target the wealthy … and some target high-income earners. Well, 35% of CRTs are created by donors 55 years old or younger; 15% of all planned gifts are made by donors 45 and younger; and a typical planned giving prospect is one who has earned between $50,000 and $150,000 per year his or her entire life (adjusted for inflation). The fact is, when data-mining for your best prospects, focus on institutional loyalty, demonstrated by consistent annual giving. Here is a FREE tip: Go to your annual giving database and carefully select donors who have given consecutively for 10 years or more. Since there are many other permutations to consider, you won’t match our results (91% accuracy), but you will at least get a list to start working from.