Pricing is a vital factor in product search ranking and conversion rate optimisation. Products with a successful sales history rank higher in search results pages. Testing and optimising your price points can help your products to achieve a higher ranking in the Amazon product search algorithm. Just like Google, Amazon uses a ranking algorithm to provide shoppers with the most relevant products and best value deals in search results. Amazon only utilises data from the Amazon platform to inform its ranking algorithm. Along with targeted keywords, pricing is the ranking factor that you have the most control over. We provide advanced Amazon marketing techniques that go beyond what most marketing agencies provide. We help our clients optimise their price points to get a competitive edge in search results and boost their visibility and sales.