SEO Redirects are an inherent aspect of the site’s content. 301 redirects send between 90 and 99 percent of link equity to the rerouted page by eliminating unneeded intermediaries. 301 redirects, which permanently relocate a page, are the most SEO-friendly redirects. 302 redirects, which signal a page that has been temporarily redirected, distribute less link equity. Meta refreshes are page-level redirects rather than server-level redirects.