It is possible and easy to start your OTT platform without any coding or professional IT assistance and without spending too much money. With the growth of zero-coding, fully-featured OTT platforms like Muvi, content creators and media distributors have been presented with the opportunity to launch streaming services on their own at cost-effective pricing. As described in OTT platform blogs such as Muvi, you will need to complete the sign-up process and submit the company details to deploy your streaming website. After creating your Muvi Store, you can preview your website, after which you can choose to get a paid subscription for launching a more comprehensive, feature-rich OTT platform. Depending on what configurations you want and how much you can invest, you can upgrade to your favorite monthly plan to access any premium consulting, project management, or other features. Now, you can configure and customize your OTT platform without coding, by selecting appropriate content categories, content formats, and content types. Given that you understand the content structure you are aiming for, the content configuration should be quite easy after this. You just need to select a template from a marketplace, add a logo, banner, and other neat customizations through the advanced visual designer capabilities. The next steps include adding content and content information and previewing it, which usually doesn't take more than a couple of minutes. Now, you can set up your monetization model and choose between AVoD, TVoD, SVoD, or even free content and discount coupons. As far as all the technicalities that go into creating your OTT platform go, you are all set.