Social media content is provided on a platform that serves content to account followers organically. This content appears periodically through the user's interface and can be accessed on the law firm's social media account at any time. Search engine content is delivered through a search engine after an inquiry has been provided. The results provided by the search engine are based on several Search Engine Optimisation factors. The blog content that appears within the Search Engine Results Page (SERP) can be accessed later on the law firm's blog page.