The btob training helps professionals to reach their commercial objectives. It can be done remotely or in person. A btob sales training is used to learn how to : Prospecting, i.e. finding new customers in a structured way with traditional sales techniques such as phoning and also with digital techniques such as social selling. Managing different sales meetings: presenting a commercial offer, discovery meeting, or closing meeting. Make a commercial proposal. Negotiate, build an argument and sign the best win-win agreement with the customer. Manage the customer relationship throughout the sales process.