There isn’t a simple methodology that works for all associations because each association and even each member within each association is different. Members have different reasons for being members; they have different goals; they have different interests.
These days, associations need to understand the interests and needs of their members, much the way a retailer understands their customers. Associations need to collect data on their members and the interactions each member has with the association and then deliver products and services that meet the member needs. But doing just this isn’t enough. This doesn’t create real engagement with members.