Pros of custom software solutions: 100% customisable as per requirements Software is fully owned The data is owned by the company Custom software has a better advantage to integrate with third-party software Better reporting and analytics. It can also be integrated with any third-party reporting tool. Cons of custom software solutions: Takes a long time to scope and develop Initial investment is high (though cost effective in the long run) Prone to security risks and bugs Greater dependence on developers and they are a high cost centre