Analytics is not for one time or special event, yet it is a continuous process. The businesses should not take their attention off analytics and plan to adopt it as a regular business function. The business has to make collecting, cleaning and analyzing data a routine and a support role to functions that do not have the capability to do so.
Most businesses look towards analytics when they face a problem and think the solution lies within their data. Once businesses start appreciating the potential analytics has to solve problems, they begin to use it to take all kinds of strategic and regular business decisions.