More content means more keywords, and Google prefers substantial amounts of content containing those keywords. Content Marketing allows you and your business to expand beyond small paragraphs of copy on the homepage of your website or on social media. Through blogs, articles, guides, and other longer forms of content, you can incorporate keywords and target phrases that people are searching for. You can also achieve goals such as improving bounce rate by keeping people on the page longer with engaging content, and you can achieve higher rankings.