E-commerce platform, short for electronic commerce, refers to the buying and selling of goods or services over the internet. In e-commerce transactions, the exchange of goods or services takes place electronically, typically through online platforms or websites. E-commerce encompasses a wide range of activities, including online retail (business-to-consumer, or B2C), online marketplaces, online auctions, digital products and services, and business-to-business (B2B) transactions.