A good narration always works in online reputation management. It is because people want to pay their ear to more authentic voices. They do not want press promises. To run a successful website, it is important you control and reinforces your narrative to make it a first-person voice. That is the reason, in 2018; reputation management has been replaced by reputation marketing. The good narrative builds trust, credibility and goodwill. It ensures brand management. Good narrative exhibits positive content. Positive content gives out positive information and thus engages profiles to your page. It will then definitely win hearts over the mind.