Wild Apricot offers four pricing plans: Free, Basic, Plus, and Pro. The Free plan is free forever and includes basic features such as a website, contact management, and event registration. The Basic plan starts at $9.95/month and includes additional features such as online payments and email marketing. The Plus plan starts at $29.95/month and includes additional features such as member directories and custom domain names. The Pro plan starts at $49.95/month and includes additional features such as advanced reporting and custom branding.