Some websites you recognize directly as malicious, others you have to examine more closely. An incident is a website where it is worth to contact the external webmaster. This would make sense if… … articles are marked as advertising, but the links have not received the appropriate attribute. … contents are no longer up-to-date. Example: The company name has changed and you want to ask the webmaster to change it. … logos and images should be exchanged, because they may no longer be displayed or are outdated.