The "four gift rule" is a social media fad that has gained momentum in recent years. Parents agree to give their children only four gifts: something they desire, something they need, something to wear, and something to read. The idea is that if you give people gifts that they can use or enjoy, they will feel loved and appreciated by you. Gifting isn't just for adults anymore. There are many kids out there who love getting gifts just like adults do. So to keep things fair, most parents enforce a "no gift rule" so their children won't have an advantage when it comes to them receiving gifts over others. This means that kids can't receive gifts from anyone other than their family members. The four gift rule was popularized in a 2006 book by Eric Enge called The Nine Rules of Goodness. Since then, it has become a social movement that has spread across the world online. Many families share photos and stories about their gift-giving experiences on websites such as Instagram and Facebook. Some parents may want to break their child's gift rule once in a while to show them that you care about them even though they can't receive gifts. For example, you could buy your kid a present but not put it under the Christmas tree until after Christmas is over.