When you subscribe to a podcast, 70 percent of your subscription fee (minus applicable taxes) goes directly to the creator. Creators’ net revenue increases to 85 percent (minus applicable taxes) after a subscriber accumulates one year of paid service. Creators set the price for monthly or annual subscriptions, which include ad-free listening, early access, additional episodes, and more. 100 percent of other podcast revenue — including any ad revenue — goes to the creator.