Most of the blueberry extracts on the market add a natural flavor blend, giving them a stronger blueberry flavor than this extract can allow. Without those natural blueberry flavors, this extract still has a lot of flavor, but it won't be quite as in-your-face as the commercially made products. Most home bakers will enjoy the high quality of this DIY extract. It still offers great flavor, even if it's less intense than the artificial stuff. That's kind of the point.