While business structures vary, departments typically have the following responsibilities: Marketing: Promoting the business’s products and services. This includes creating and executing marketing campaigns — content marketing, email marketing and other digital marketing — managing social media channels, and analyzing metrics to measure campaign success. Sales: Generating leads, prospecting (eg: cold calling), building relationships with existing customers, negotiating contracts (if applicable) and closing sales. Operations: Managing the day-to-day operations of the business including inventory management, order fulfillment, logistics and customer service. IT: Managing the business’s technology infrastructure including the ecommerce website, servers and databases. Development: Building and maintaining the ecommerce website and other software systems. This involves web development, testing and deploying new features and resolving tickets. UX/UI design: Designing the user experience and interface of the ecommerce website. Doing user research and testing to ensure a positive user experience. Finance: Managing accounting, bookkeeping, financial reporting and tax compliance. Human resources: Recruiting and hiring employees, managing employee benefits and compensation and ensuring compliance with labor laws. Legal: Drafting and reviewing contracts, managing intellectual property and ensuring compliance with applicable regulations.