Our only goal is to provide a digital-free sleep so that you can start your day in a more mindful way. We know, it's all about BALANCE. The best solution is always found in the intersection between the two worlds (old & new). This is why we manage to elevate and make a mindful version of the traditional alarm clock. Some people might prefer white noise or a meditation sound but, let's be honest, you still need to wake up. Also, we don't want an alarm clock that is connected to our phone. If the point is to remove the phone from the bedroom, let's be honest again, it's quite paradoxical. The alarm has a gentle beeping sound. The ascending / progressive alarm begins to sound faintly and then grows increasingly louder to gently wake up. It's simple, intentional and effective. Check alarm sound here.