The creator of the LGB coin is Grant Tragni, who stated that the "donation factor" was the real motivation and factor behind the origin of this coin. The LGB coin originated after the slogan "Let's Go Brandon" got viral by a video from a NASCAR race at Talladega Superspeedway in Alabama.  After seeing the growing popularity of the coin, the public figure, Candice Owens came in support of the LGB coin on Twitter.