UGC provides multiple SEO benefits. First and foremost, it keeps the content on your website fresh, which is a factor that search engines value. Second, it diversifies the keywords associated with your website, expanding your visibility for various search queries. Third, it engages users and increases user interaction, which increases the amount of time they spend on your website and signals to search engines that you’re creating quality content. And fourth, it’s a great way to generate backlinks for your website if the content is shared to their own platforms, too, and that boosts your site’s authority.