Sponsored by Michigan Pharmacy Foundation
The Fred W. Arnold Public Relations Award is presented annually to an MPA member or team of MPA members who have shown outstanding achievement and dedication to the pharmacy profession through community education and awareness.
It takes into consideration:
cumulative events throughout the course of a career or for specific activity(s) that promotes the profession of pharmacy to the community and increases the visibility of pharmacy professionals.
education and awareness activities that convey information with the goal of positively impacting a person’s health and/or decision-making through information, screening, improved prevention or treatment.
reaching out to positively influence health and lifestyle by acting as the patient’s partner or mentor.
community education and awareness involving public speaking, presentations, ad campaigns, health screenings, various drives and fundraisers, etc.
smaller endeavors that have a high impact on a specific segment of the population. Examples include, but are not limited to, assisting small groups with understanding Medicare Part D, focused specialty counseling for diabetics in Asheville-like programs, etc.
qualities such as originality, creativity, the ability to assess and address the most pressing health issues currently facing a given population or group, effectiveness in connecting and relating health care information to the audience, and excellent public speaking and group facilitating abilities.