The biggest difference between a free logo maker and a paid logo maker comes down to three aspects: – Templates: The AI-powered logo makers don’t really provide templates, but rather custom-generate logo designs, which will make your logo more unique than a free template. My favorite in this department is  Looka – check out the designs you can make with Looka here. – Customizations: You’ll almost always get more customization options from a paid online logo maker. Wix Logo Maker especially stands out here with its diverse editing options for color, font, layout, and icons. – Usage Rights: All of the paid programs specify that you will own the rights to your logo once purchased. With the free tools, you may have to do some digging. If you have the budget, it’s worthwhile to go with a paid DIY logo maker. You won’t have to worry about usage rights, and you’ll be able to make the finer customizations that set your logo apart. Logos fail when they’re too generic, so the extra personalization can make a big difference.