Dailylook was founded by Brian Ree and Erica Reitman in 2012. In 2016, the leading online fashion retailer Revolve Group acquired a majority stake in Dailylook. Revolve owns 75% of Dailylook while the co-founders Ree and Reitman retain 25% ownership as of 2022. Dailylook continues to operate as an independent entity led by Ree and Reitman while having the resources of large parent company Revolve.