Leverage content: Effective content curation provides content your followers may not have seen before in a way that adds value and impresses the original source. You can share content relevant to your industry so you become the go-to place to find the best content. It also helps build brand awareness and grow a following.
Set agendas: It is important that you post relevant and timely content that appeals to your audience. Besides constantly churning out content, make sure you also add value to it by adding your own context. Successful curation involves making the content better by highlighting it in a new way or adding a new element to make it more interesting or shareable.
Encourage collaboration: Good content should be sharable. Make sure it is compelling enough to make others want to share your content with their audiences. They should also be encouraged to follow you and/or your brand, improving the distribution of your content long term.