AdWords is one of the most popular online advertising platforms in the world, and it offers a wide variety of ads that can be used to target customers. Here are some of the types of ads used in AdWords:
1. Search Ads: These are text ads that appear on Google search results when someone searches for a keyword related to your product or service. They allow you to target customers who are actively searching for what you have to offer.
2. Display Ads: These are banner-style ads that appear on websites across the web. You can target customers based on their interests, demographics, and other factors.
3. Video Ads: These ads appear on YouTube, providing an opportunity to showcase your product or service in an engaging way.
4. Shopping Ads: Shopping ads are perfect for eCommerce businesses, as they allow you to show off specific products with images, prices, and product details.
5. App Ads: If you have a mobile app, you can use app ads to promote it and drive downloads.
6. Remarketing Ads: Remarketing ads are displayed to people who have already visited your website or interacted with your app, allowing you to stay top of mind with potential customers.
By utilising these different types of ads in Google AdWords Cyprus, you can reach potential customers more effectively and drive more conversions.