Pay-per-click or PPC advertising is a digital marketing tactic where you pay for ads on a given platform, like Google, Facebook, or other. When one of your ads is clicked, you pay a fee. This is a popular form of advertising because you pay only when a potential lead clicks on one of your ads. This is a great short-term option to bring traffic to your website for a certain promotion or product launch. If you are looking for higher traffic to your website in the long term, consider working with an SEO professional.