Social media usage is growing by the day and so is the marketing noise. Amidst all the noisy clutter, your content needs to be something the user pauses for, or as Facebook calls it, ‘a thumb-stopper’. The frequency of your promotional content must therefore balance out with value-addition for the target audience. There is no standard rule. However, we do believe that for every promotional post you want to put out, there must be at least 3 posts that add value to the user. The frequency of this would depend on many factors, most critical being the content consumption patterns of your target audience.