Penguin penalties are all about link spam such as low-quality backlinks. Once you have determined that a Penguin penalty hit you, take the following steps to recover: Create a list of backlinks   Analyse these backlinks for quality   Keep track of the links you want to remove or improve   Get the links disavowed or get in touch with webmasters for link removal   Actively keep a track of your links and follow only white-hat practices to save yourself from getting hit with a Penguin penalty again