You want to use keywords in a variety of places. This can help establish that your website has the content the user wants. To start, you want to add keywords to your website’s meta description. This allows you to highlight your website and what people can gain from your site. Adding keywords in this section of your site is very important to search engines. Don’t stop with the description of your website though. Add keywords to page titles, ALT tags, and throughout the content on your pages. Knowing when to use the right words can gain you SEO. Having a blog adds to where you can place words that are trending while staying true to your area of expertise. Using ALT text for images can help optimize how your images are viewed as well. The primary focus of using keywords for your Shopify business is to gain authority by reassuring Google you have exactly what each user wants.