Our process for monitoring ad performance and making adjustments involves regular reviews and optimizations by our team on a weekly basis. We focus on conversions and prioritize frequent updates to ensure that we are always moving in the right direction. Our team analyzes key performance indicators such as click-through rates, cost per click, and conversion rates to determine how ads are performing and identify areas for improvement. We then make adjustments to the ads, such as refining ad copy, adjusting targeting, and optimizing bidding strategies to improve overall ad performance. By regularly monitoring and adjusting our clients' ads, we can help them achieve their marketing goals and get the most out of their ad spend.