We have a professional sales team in house, who have established a proactive and well-balanced sales strategy, to reach out to new potential customers, while also supporting existing customer relationships.
An important part of our sales activity is meeting with potential buyers directly, either through conferences and workshops or through product demonstrations. This enables us to connect to a broad client base, while also allowing us to work towards establishing partnerships. The goal is to create a sales pipeline which can then be followed as sales cycles are often long in life science, ca. 12 to 18 months.
As many of our customers are also publishing articles in scientific journals using our instruments (Biopen & Dynaflow and in the Future, Biopixlar). This is an important way for us to reach researchers in academia and in R&D who are the main readers of these publications and to create awareness of our products.