The subcategory of “in-situ” or lifestyle photography is an advertising photo where the product is shot together with another element that contributes to the product’s quality, usability, or status. We can use external elements to show usability or how the product fits into a function. For example, photographing a product in the hand of someone gives the idea of portability and how it fits into a hand. Other products can benefit from images showing their use, how they connect, and how well they work or fit together with other objects or people. Another good reason to use auxiliary objects, places, or backgrounds is to increase the perception of the value or status of the item. It is also used to emphasize connections with demographics such as age, sex, and social-economic status. Talk to us about your ideas and product photography needs.