Not only do you have multiple options when it comes to promoting your hotel on Google, but you have other marketing channels at your disposal as well. For instance, in the realm of search engines, you have the option of promoting your location through Hotel Price Ads—Bing's equivalent of Google Hotel Ads. Other than search engine advertising, you also have the option of leveraging social media: for instance, creating profiles of your business on Facebook, Instagram, and Tiktok could really go a long way towards marketing your hotel organically. At the same time, paid social media ads could also help you increase your visibility much in the same way that Google Ads would increase your visibility. Of course, the difference is that you would be advertising on Facebook and Instagram instead of Google. Finally, you can also make use of review sites like TripAdvisor, Yelp, Booking.com, etc. which are also OTAs at the same time.