This is harder to answer as with each passing week Google test more features and new featured snippets seem to become a standard. Naturally, those who are searching say that their responses fluctuate since what is displayed in the snippet can change from search to search. A concern has been commonly shared among digital marketers that snippets rob traffic once gained from traditional organic search results. Moz's study brought further assurance that this isn't much of a real worry as only 22.1 percent of survey participants indicate that they generally read the snippet and consider their question answered without clicking the blue link. Hill Web Marketing's findings are quite the opposite. It seems that both people and search engines seem to trust a business that can show up as a Rich Card in Google Discover, in a mobile carousel, feature-rich local map pack, or an answer provided by Google Assistant.