Webinar statistics vary according to the different industries. However, the latest reports on webinar benchmarks from ON24 states that, on average, webinars experience a 46% attendance rate.  Source However, it’s important to note that some types of webinars tend to perform better than others. For instance, training webinars perform better than educational or marketing webinars. So, as long as you have chosen from the best webinar platforms on our list, don’t worry if you see a little less than half of your expected attendees show up. If that’s the case, you’re right on par with the industry average.