Dynamic remarketing ads are not like regular search ads. They refer to Google ads that are optimized for each unique user.
Consider this scenario: you own a sneaker business and a potential customer visits your website, checks out Nike Air Max 97s in black and then leaves without making a purchase.
In a dynamic remarketing campaign, you highlight the exact sneaker they saw rather than showing them an advertisement with a generic sneaker and a voucher. Dynamic remarketing does the work for you – it chooses the text, pricing, and image for the advertisement.
Assuming your budget permits it, if your customers buy today, the advertisement text ought to include an alluring offer, such as free delivery or a discount. By adding a personalized touch to remarketing ads, it increases the likelihood that the visitor will return and finish the transaction.