Of course. anyone can learn how to do anything if they have the time, resources, commitment, and dedication to do so. That said, email marketing is a multi-disciplinary marketing channel, requiring expertise in several key areas including but not limited to: Copywriting Coding Domain management and setup Domain authentication  Management of CNAME, A records, MX records, SPF, and DKIM records IP reputation (so you don’t hit the spam folder) Split testing Funnel building  Email marketing compliance (CAN-SPAM and others) Design / graphics  Link tracking, sales attribution, and reporting And more… As you can see, there’s a lot more to email marketing than just typing out a quick headline and body and hitting ‘send’. Each of the above topics could take years to master. That’s not to say that you can’t get the job done with a few weeks of serious effort, but if you’d rather have all of that taken care of for you, hiring Rokit might make better sense.