If you’re looking to sell your agency, you first need to understand your four types of potential buyers, as outlined below… - Brands that wants “acqui-hire” an agency team and bring them in-house - Another agency, or a holding company, that wants to add new services to their offering – or acquire a list of clients to bolster their portfolio - A private equity, or investment, fund that is interested in acquiring the agency for monetary reasons - An individual that wants to come in and run the business If you’re looking to sell your agency to a brand, or some form of other agency looking to expand their service offerings, you would (generally speaking) be networking your way to these sorts of opportunities. On the other hand, if your goal is to sell privately to an investment firm, or individual investor, a broker can be very helpful in connecting you to a network of viable buyers. This will create a competitive environment around the deal, such that several acquirers are competing for the opportunity to buy from you. This leverage can often lead to better multiples, not to mention improved terms… ㅤ