SEO for nonprofits is a set of strategies meant to improve a nonprofit organization’s website ranking in the search engine results pages (SERPs). By ranking higher in SERPs for relevant keywords, charities boost visibility about their causes and the support they need. For example, when a user searches for “animal welfare nonprofit volunteer opportunities in New York,” a list of organizations’ pages appears in the SERPs. Charities carrying out SEO strategies enable volunteers and donors to find their organizations. SEO strategies also increase awareness about concerns that nonprofits are raising to drive social change.