Absolutely not! Recent years have seen a proliferation of “sign” businesses enter the market, creating an absolute minefield for potential clients to navigate.Although there may appear to be a wide variety of sign firms at first glance, the majority are only “graphics” businesses and lack the fundamental engineering knowledge needed to build and produce suitable signs. Some businesses will take advantage of the majority of potential clients’ understandable lack of in-depth sign knowledge. Any “sign” company will sell you a sign, but a startling number of them don’t understand what a sign really is for and what it is meant to do for the consumer.