High volume work of this nature is best suited to quick in-and-out contact work, e.g. customer polls or data cleansing. In sales, it may offer a strategy for those seeking quick and easy wins rather than best value for money. But it will only secure a small percentage of the potential market; the low hanging fruit. Time pressure or scripting is likely to alienate buyers and create brand damage. Best for consumer markets or those marketing to micro-businesses, with an almost limitless number of potential buyers.