Sellers can use BSR to see how they’re measuring up against their competitors, but it’s also valuable for product research.
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It’s easy to get sales data for your own products, but for other sellers’ products BSR is the closest information available. Monitoring the BSR of products can give you an idea of:
How they are selling relative to other products in their category.
The success of price promotions, review campaigns etc.
How many units they are selling each month.
Estimating the number of units sold requires some baseline data on the sales volume for various BSR points in the same category. But remember that BSR is a relative ranking of products, including both recent and historical sales, so estimating sales volume this way will only provide a rough guide to sales.
You can also find sales estimation tools in the Web Retailer directory, which use data including BSR to provide their estimates.