Having an excellent CTA or Call to Action is a marketing term that transcends all forms of media. It functions as an advertisement and a promotional tool for your brand. Using CTA’s well does not mean using click buttons that state things such as “submit” or “access”. It’s using phrases such as “Yes! Give me access!” or “I want to join the team!”. This will not only excite the customer but make them feel including within the process and within your company itself.