Placement ads are a type of online advertising that allows businesses to display their ads on specific websites or web pages. These ads are strategically placed in areas where they are most likely to be seen by the target audience, such as the top or side of a webpage. Placement ads are an effective way to reach potential customers who are already interested in the products or services being offered. They can be purchased through various ad networks or directly from the website where the ad will be displayed. Placement ads can be customized to fit a business's specific needs, including targeting specific demographics or geographic locations. By using placement ads, businesses can increase their brand awareness and drive more traffic to their website, ultimately leading to increased sales and revenue.