A comprehensive local SEO strategy typically includes:
Keyword Research: Identifying the relevant keywords potential customers use when searching for your products or services. On-Page Optimisation: Optimising your website's content, meta tags, and structure to align with local search intent. Google My Business (GMB) Optimisation: Creating and optimising your GMB listing, including accurate business information, photos, and customer reviews. Local Link Building: Acquiring high-quality backlinks from local websites, directories, and associations. Content Marketing: Producing valuable, locally focused content that addresses your audience's needs. Online Reputation Management: Managing and encouraging customer reviews and ratings. .