An IPA has more hops and a stronger flavor profile than other pale ales. As manufacturers experiment with new brewing methods for IPAs and pale ales, some consumers find it difficult to distinguish between the two. IPAs typically have more hops flavor than other pale ales, however. Because they have more hops, IPAs also tend to have higher alcohol content. Pale ales are typically less bitter than IPAs. They often have an IBU rating between 30-45 IBUs compared to the typical 40-60 IBUs you can expect from an IPA. Pale ales also tend to have more a more bready taste, versus the variety of citrusy or herbal flavors you find with IPAs.