Jeff Johnson's book, Designing With the Mind in Mind, is focused on helping designers create interfaces that are easy to use and intuitive. The main aim of the book is to provide an understanding of how people think and learn which can be applied by interface designers in order to make their designs more effective:
• Exploring fundamental principles of human cognition
• Understanding user behavior through research methods such as interviews, observation and surveys
• Examining design patterns and cognitive biases
Ultimately, Jeff Johnson’s goal is for readers to gain insight into how humans interact with technology so they can better craft user-friendly interfaces that deliver a positive experience.