Yes, blogging is still worth it in 2023. Despite the rise of social media platforms and video content, blogging continues to be a valuable medium for individuals and businesses. Here are a few reasons why blogging remains relevant: content ownership and control is all yours on a blog, unlike with social media; blogs still work for building search engine visibility and traffic; blogs still work for community building. and establishing your brand authority; there's still huge potential for blogs to be monetized.