Absolutely. Even if you're a woman, you can wear it. But of course, Chanel wanted to create a product that the fellas can claim as their own. Actually, if you opt to buy the Boy De Chanel, you'll save a couple of dollars. It's less expensive than the Coco Baume. We also think that Boy De Chanel is the perfect gift for a male loved one. It’ll make them feel suave and expensive while also acknowledging their masculinity.