Many of Burgundy/Bourgogne’s growers and organizations have begun to lean into the French name lately. Bourgogne/Burgundy has been a bit of an outlier in France, as one of the few regions to identify so strongly with a different name in foreign markets (Burgundy, in English speaking countries) than at home (Bourgogne). We are also seeing more wines in America that have “Bourgogne” right in the name. Not just Bourgogne Rouge and Bourgogne Blanc, but also “Crémant de Bourgogne” (sparkling wine from Burgundy) and various regional appellations like Bourgogne Tonnerre and Bourgogne Épineuil. The pendulum is starting to swing back!