AdWords is Google’s proprietary paid ad platform that allows businesses and firms to promote their brands and services. Many lawyers don’t know the full scope of benefits of paid ads, or when and where to use them.
AdWords is perfect for situations where immediate leads are needed for highly specific legal issues or developments. AdWords helps you target those affected by:
Changes in the law: Paid ads can inform potential clients of new statutes, newly passed legislation, and expiring statutes of limitations that affect their legal rights
Novel legal issues: Product recalls, dangerous drugs, and defective medical device lawsuits benefit greatly from paid ad efforts
Unpredictable occurrences: Ads offer lighting-fast response time to hurricanes, wildfires, and other emergencies that need immediate legal action
Breaking news: Potential clients often respond to issues they see in the news and media, and paid ads can help capture those leads
Class actions: Paid ad campaigns work wonders in generating interest around class actions, mass torts, and multidistrict litigations
In short, paid ads work best for lawyers when time is of the essence, and you need to connect with potential clients quickly before everyone else does, or before a filing window ends.
The sooner you’re able to launch your campaign, the better your chances are of securing leads. At Obu Interactive, we stay at the forefront of major legal developments and breaking news.