The Co-Founders, Lorrie King & Celeste Lee have been in the beauty industry for over 40 years combined.  As a result, they have questioned, discussed, studied and seen the evolution of ingredients and consumers resistance to the growing tide over the years of chemicals.  They believe that there is a balance of excellent science combined with the cleanest of skin care ingredients in every formulation they create at the Caire lab. Proof of how clean Caire is.We were vetted by Kathryn of AILLEA, a Goop approved go to brick-and-mortar clean beauty destination that offers uncompromising beauty products. She curates every product that enters her store and believes that at AILLEA  "we aim to have the safest products available and have some of the strictest standards in the industry. We are continually studying ingredients to make sure we are using the most current research available. While we can't list ALL of the ingredients banned from our products (there are over 1300), these are some of the major ingredients/categories of concern that are banned from AILLEA."  See for yourself by checking out AILLEA's list of banned ingredients here.Caire is honored to be available at AILLEA where their mission is "all about empowering everyone to make healthy choices about the products they put on their body".   Part of Caire's science mission is 100% aligned with AILLEA.