Modern-day processing of plants and vegetables breaks down essential nutrients, including valuable vitamins, minerals, and phytonutrients. Most phytonutrients get destroyed in cultivation, harvesting, storing, shipping, processing, and cooking. This naturally results in a loss of nutrients in our regular diet. The NUTRILITE Concentrated Fruits and Vegetables is formulated specifically to correlate with a healthy intake of phytonutrients from plants and vegetables. It delivers them in a concentrated, convenient form to supplement a balanced diet.