Because the article will be published on a website or in print that is not owned by your company, you may not have the rights or permission to share the entire article copy, even if you or one of your employees is the author. In this case, you need to have permission from the publisher in order to share the full text. However, even if this permission is granted, it may not be the best strategy to distribute your full article via email. That’s because one of its main purposes is to drive traffic to the publisher’s website as well as your own via backlinks.