By 2022, expect SEO rankings to be more competitive in providing high-quality content that is helpful to internet users. Content that only tries to attract its audience by linking to unnecessary sources will not be as effective as it is today.How SEO Will Change in 2022 In 2022, Core Web Vitals tops the list because not only was it a ranking factor, but it continues to get stronger every year. Basic web data is a set of ranking factors that Google uses to see the overall user experience on a particular website.