B2B products, apps, and websites require a different take on go-to-market strategy than B2C products. Your B2B go-to-market strategy will be critical to new products, but also to entrances into new markets and relaunches—and it’s not going to be a one-size-fits all type of thing.
It’ll also involve many of your teams, from pricing and distribution decision-makers to partnerships, product, product marketing, marketing, and customer support.
However, a successful B2B go-to-market strategy can increase your subscription attach rate and revenue, build brand awareness and reputation, boost your conversion rates, and improve traction and reduce churn.