Email is a favored Digital Marketing channel as various people use it to communicate with others. For instance, you can use it for advertising your brand or its products or services. But, it's best used as a channel for outreach and engaging with recipients to raise conversions.
Email Campaigns, especially when automated, can accomplish much. It can make a large audience aware of updates or new offers.
Also, you don't have to sacrifice personalization if you automate your emails. For example, targeting a specific demographic in your Mailing List can make your recipients feel more special.