To differentiate your marketplace from competitors like Fry's, focus on offering unique features or services that cater to specific customer needs or niches. This could include specialized product categories, personalized recommendations, exclusive partnerships with local suppliers or artisans, enhanced customer support, or innovative delivery options. Understanding your target audience and providing a distinct value proposition will help set your marketplace apart from the competition. Additionally, building a strong brand identity, fostering customer loyalty, and consistently delivering exceptional customer experiences can also help differentiate your marketplace.