GA4 offers advanced tracking and analysis features that provide a deeper understanding of user behavior on your website.
2. It provides cross-platform tracking, allowing you to analyze user interactions across the web, mobile apps, and other digital platforms.
3. GA4 includes enhanced reporting capabilities, including predictive metrics and machine learning-powered insights.
4. It offers event tracking and conversion modeling for more accurate attribution and ROI analysis.
5. GA4 is designed to adapt to privacy changes and regulations, ensuring data compliance.