Not only is it possible, but it’s also highly recommended! To keep your campaign running smoothly and get the best possible results, you need to continuously optimise and improve your campaign. For example, suppose you don’t see a lot of engagement. In that case, you can adjust your audience targeting, copy, or visuals until you find your sweet spot and get the results you want.
Remember, LinkedIn Ads give you multiple targeting options, including industry, company, education, geographical location, age, position, and more. There are also numerous types of other targeting options and ad formats you can experiment with. If you want to get excellent results, you absolutely must make adjustments when your campaign is running!