Fixing or improving your TTFB score can be a major challenge if you don’t have access to the physical servers that host your ecommerce website. Steps to improve TTFB include adding in server-side caching mechanisms, ensuring you have enough dedicated server sources, and optimizing backend processes to reduce queries and streamline code. Having a geographically distributed footprint of servers and using a CDN can also help improve your TTFB score. For ecommerce retailers, the easiest fix is often to find the right hosting provider that is already optimized for a low TTFB.