A kick-off meeting is an initial gathering of project stakeholders or team members to discuss the objectives, strategies, and expectations of a project, campaign, or event. It sets the stage for collaboration, communication, and alignment among participants. The meeting provides an opportunity to clarify roles and responsibilities, establish timelines, address potential challenges, and foster a sense of shared purpose. In the context of a company or sales kick-off, the meeting aims to motivate and inspire employees for the upcoming year.