Context is a no-code personalization solution. There’s no need to add any additional sections or blocks to your theme (although you can). Context automatically turns your existing theme sections into areas of personalization. This means you can be up and running in under 5 minutes (Likely way under 5 minutes) New variations get all of the same Shopify section controls as your default theme. This means you can craft variations similar to your default design, or you can unleash your creativity by adding or removing section blocks for wildly distinctive variations. Create new variations of content, apply rules and let Context handle the rest. It’s that simple.