Buchroeders always defines the price of all its diamonds on the rarity factor, not beauty. This means that we will educate you with utmost details on the physical characteristics determined by the 4 Cs of diamond quality, instead of showing off its overall aesthetic beauty under the light to impress your naked eye before revealing a price. A diamond does not have to be super rare to be considered special to you. Our experts will guide and educate you thoroughly, so you can purchase the perfect diamond that’ll look awesome on your ring finger, and at a much more reasonable price.