Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Promotional advertising by mail itself is not considered as junk. It’s not s former coworkers’ direct letter also. Anything in between is in it. The consumers do not even gently offer their details, and — if used right — promotional email can be both a relationship-building and profit-building tool for a company. Implementing this approach, moving traffic and operating campaigns helps you to gain the power of your clients. It makes it much simpler and affordable to grow the company and sell new services.