There are two main types of social media activity: organic and paid. Organic social media is when posts are published to a social media platform with no paid spend behind them. This method is normally used to keep up with consistent posting to loyal followers, although as noted above, the impact of organic is falling each year.
Here at WebBox we focus on paid activity. This is where social is supported by a paid strategy to get adverts in front of a target audience to support business goals. Our offering includes supporting clients with their social media strategies, using data driven insights to create paid campaigns that will boost their brands through a range of social channels.