Hypnosis for smoking cessation typically involves inducing a relaxed state of consciousness where the individual is more open to suggestions. During the session, a trained hypnotherapist suggests that the individual no longer desires cigarettes and reinforces positive behaviours and beliefs. Studies have shown that hypnosis can significantly increase smoking quit rates compared to other methods, with one study reporting a success rate of 64%. However, it should be noted that individual results may vary, and hypnosis works best when combined with other strategies like counselling or medication.