In the digital marketing world, SEO and Google Ads are like two oars in a rowboat – things simply work better when you use both. A balanced campaign that includes the two together will offer optimum long-term results for your business.
They each drive traffic to your website, but do so in different ways and with different benefits and limitations, so a fusion of the two provides the best of both worlds.
The biggest and most obvious difference is that AdWords in Brisbane is the paid route, whereas SEO is free and organic. The latter requires you to improve your website in ways that will help it naturally move up the Google search results page where it is more visible to your audience, whereas the former simply requires payment for a top spot on that results page.
There’s also a real difference in the time it takes to see results. Creating an AdWords campaign is quick, and you can get your brand in front of potential customers within days. SEO takes more time, as you’ll need to create content, wait for Google to notice it, and make changes over time to improve its ranking. Google’s results page algorithms are always updating, so pages that might rank highly today won’t necessarily do so well a month or two from now. You’ll also need to regularly add new content for SEO, as Google gives preference to websites that add fresh content often.
Overall, neither one is ‘better’ for your business than the other, and we strongly advise that you invest in both in the long run to get the benefits of the website traffic they each provide.