First, you should get an idea of what your social marketing campaign is about. If your campaign is for a product or service, you could post pictures and videos of the product in action. If it is for an organization, you could post photos of your volunteers in action. Next, get a clear Instagram bio that clearly defines what your campaign is about. If it is for a product or service, you could use the bio to say something like “this is our new product. Tag your friends who would love it.” If it is for an organization, you could write something like “Volunteers wanted for this awesome charity. Tag your friends who would be interested.” Finally, identify where you are most likely to have success with your campaign. If it’s something that is more visual, Snapchat might be a good platform for you. If it’s something that will work better in text form, Twitter or Facebook might be better. At BlakSheep Creative, we use social media knowledge to our advantage in order to get your message heard and generate leads for your business.