The 7 Levers of Framework, created by the best-selling author and entrepreneur, Pete Williams, is proven to help online store owners like you grow and scale their Shopify store sales. The 7 levers is a strategic approach that targets only 7 proven key drivers of your revenue to grow your Shopify store in a consistent and effective way. ‘10% wins’ in 7 key areas:
Suspects: Quality traffic
Prospects: Add to cart
Conversions: Transactions completed
Average Item Price: Average ecommerce revenue per product
Average Items Per Sale: Average number of products sold per transaction
Transactions Per Customer: Repeat purchases & loyalty
Margins: Your overall profit margin and costs.