We plan and execute a relatively small number of posts compared with others for a few reasons. Firstly we're aiming for quality rather than quantity. Secondly, we want to give you breathing room in your feed if something happens that you want to post quickly. "Johnny on the spot" posts can be useful, and if your feed is crowded with ours, we'll end up stepping on each other's toes. Finally, we're not putting all our eggs in the social media basket. By incorporating articles on your website and adding email newsletters into the mix, we believe that's a better use of our time and your money!