Website Email Opt-In: Make it very clear and simple for your audience to join your email newsletter via your website. You may include an opt-in option at the bottom of your website, a sidebar, or another location where your users can easily sign up.
Use CTA’s in Your Content: Include a link your readers can use to sign up for your newsletter and more towards the end of your blogs, social postings, and other content to encourage new subscribers.
RSS Feeds: Make it easy for users to sign up for email notifications when new blogs and other content are added to your site. When your audience signs up, it helps you stay in touch and deliver even more value using your email marketing channels.
Pop-ups & Special Deals: If your website provides products or services, you may increase the number of people who sign up for your email newsletter by including pop-ups on your website that may also feature exclusive offers for brand-new subscribers.