While a logo is an integral part of branding, it is not the entirety of branding itself. A logo is a visual symbol that represents a brand and helps with recognition. On the other hand, branding encompasses the overall perception, values, and personality associated with a company or product.
Branding involves various elements, including the logo, brand messaging, tone of voice, visual identity, customer experience, and more. A logo serves as a visual representation of the brand’s identity, but branding encompasses a broader range of strategies and elements to create a cohesive and impactful brand experience.