Product management software makes it easier for organizations to plan, develop, and market new products. Most tools offer road-mapping features, allowing teams to lay out every step of the process in advance. They can also assign resources and responsibilities to ensure they’re sticking to the budget and giving employees the tasks they’re best suited for.
Along with planning, product management software includes bug tracking and user testing features to find issues before the product is fully launched. Product managers can also assign priorities to different tasks, so teams can tackle the most important items first and backlog others until they’re ready to address them. Some tools even provide agile workflows for more efficient sprint planning.