Using schemas tied to quality content gives search engine bots a clear context of the content and in the process, following indexing of the page, the content is more likely to be featured as a rich snippet. Now, the bonus of appearing as a rich snippet is that it gives searchers the most relevant answer and attracts clicks from users due to its relevancy and attractive nature. Depending on the schemas that you use and the content, you could show up as a rich snippet for the location of your business, reviews, and ratings, breadcrumbs to your website, as a description, video, photo, event location and timing, recipe, price range of your product, etc.