As previously said, purchasing the phone will not be as simple as simply walking into the store on the first day - you will require an invite. Unless you live in India, where you can get a pre-order pass for 2,000 right now from Flipkart. An invite list is a marketing tool straight out of the OnePlus playbook, while the Nothing team recognizes that it is a matter of supply and demand as much as anything else. Nothing has limited production capacity as a small firm, and there's a possibility that the phone will be tough to get around launch if it goes straight to general sale - or that they'll have to delay the launch to build up stock beforehand. The invite mechanism solves both issues. Some members of the Nothing community have already gotten invitations to reserve a pre-order slot, but there are still some available. You have until July 11 to join the public queue on the Nothing website. You'll then be able to check where you are in the queue. However, it is not static; check into your Nothing account to locate a referral link. Share it with your friends and family, and when they join up, you'll get moved up the list as well. Pre-order invites will be distributed in stages until July 11th, after which you will have 48 hours to pay a £20/2,000 non-refundable deposit to secure your pre-order. That deposit will be removed from the final purchase of the phone, but you'll also receive the same amount of money back in credit to go toward Ear (1) earbuds or any of the official (yet-to-be-announced) Phone (1) accessories. Finally, beginning July 12th, you will receive an email with a link to purchase the actual phone. You will then have 14 days to place your order. If you're tempted, you'll want to move quickly because there are already over 100,000 people on the list at the time of writing.