Deals pipeline, also known as a sales pipeline, is a collection of all the different stages that your prospects pass through before they finally become your customers. It allows you to view the prospects interacting with your business, the time that needs to be spent on each, and their likelihood of becoming customers. It is able to show what deals a salesperson is currently handling and at what stage of the sales process these prospects are present. In terms of operations, you can track your team’s performance and calculate the rate at which they need to be to achieve targets.