Archery Manufacturers' Association. This is the name of the organization that governs most aspects of archery including design of all equipment used in competition and on the street. They were originally called The National Archery Association, but they changed their name in 1990 to better represent the diversity of sports that use an arrow as a projectile. The only thing that doesn't belong to the AMO is safety gear such as helmets or elbow pads. These items are provided by individual manufacturers who sell them through Archery Trade Shows. There are two major trade shows each year where all sides of the industry come together: Spring Fair and Summer World's. Each year new products are introduced at these shows and sometimes old favorites are revived too. Either way, it's a great opportunity to get up close and personal with some of the latest products available. In addition, there are many other events throughout the year where you can see demonstrations and meet people from around the world. Some famous people have been involved with archery either personally or through their companies.