It might sound counterintuitive, but complex visuals aren’t necessarily better than simple ones. In fact, TruScribe’s guiding principles, Scribology, remind us to employ simple visual design instead of complex.u003cbr/u003eu003cbr/u003eThe brain has a tendency to remember things geometrically; that is, it stores and categorizes visuals by shapes, and interprets new visuals through this lens. The brain is also drawn to human forms, which leads us at TruScribe to design content with simple characters and images.u003cbr/u003e u003cbr/u003eMessage retention goes up when the brain can associate it with memorable visuals. Don’t worry if your visuals are simple and mostly involve people.  That’s exactly what the brain remembers best.