All businesses, e-commerce or not, must provide minimum information which should be easily accessible at all times:
The company name, which may be different from the trading name – e.g. “Kaydee Web is the trading name of Kaydee Web Limited”;
The geographic address must be included. Not a PO BOX.
Full details including email address, allowing fast, direct contact and effective communication. A contact form is not sufficient.
Any registration details, including registration number.
Confirm membership of trade registers available to the public and display registration numbers.
Any professional body or institution the company is registered with.
A VAT number, if a business has one – even if the website is not being used for e-commerce transactions.
Prices on the website must be clear and unambiguous and state whether prices are inclusive of tax and delivery costs.