Getting your users to start filling out a form is much easier than getting them to finish it. A poor user experience may lead to significantly fewer form submissions. Making your form easy to use, engaging, and dynamic will help prevent user drop-off and increase conversion.
Here are some tips to help you enhance your user experience:
Make your form short. Shorter forms are less daunting and less likely to lose users’ attention.
Organize relevant questions together into separate sections. Having all your questions grouped together on one page makes filling out your form seem like a chore. Break your form up into sections to make it more manageable.
Add a progress bar. Adding a progress bar will reassure your respondents that there’s an end in sight and show them how much they’ve filled out already, so they know how much longer your form will take.
Keep fields simple. Your field labels and questions should get right to the point. Don’t overcomplicate the phrasing.
Use autofill features to automatically add basic information. Autofill tools pull saved data to fill out basic fields, helping respondents get right to the most engaging questions.
Provide in-field confirmation. In-field confirmation tools allow users to see if a field contains an error as they fill it out, rather than when they try to submit their response. That way, they won’t get frustrated by having to start the form over due to errors and are more likely to complete the submission.
Making your forms approachable and easy to fill out makes it more likely that your users will complete them accurately. More responses provide your organization with better, more reliable information — and more leads.