LYM first and foremost is an eco boutique that sells eco-friendly & zero-waste products.
LYM's goal is to provide sustainable swaps for everyday life. LYM strives to make it easy for everyone to begin (or deepen) a low-waste lifestyle and practice. That said, LYM does extensive research on products, shipping processes, packaging processes, materials, how products are made and more. The goal is to get past companies and businesses that are "greenwashing" and using specific marketing jargon to make it look like something is more sustainable than it is and bring you the best possible alternative.
LYM also shares information (through blog posts, social media, newsletters and videos) to help you live a low to zero-waste lifestyle.