Shockingly, over 80% of women are wearing the wrong size bra. And there are no standardized sizing among brands, so a 34B in one brand could be a 34C in another. The flower names of our cups are the bra sizing system of our brand. We decided to call our cups different flower names to make sure that you were getting the right fit, one that you deserve and need for promoting positive breast health. We chose flowers because they are beautiful, and because they bloom, grow and change, just like you have throughout pregnancy and postpartum, Mama.