“Like most branding endeavors, it's hard to identify KPIs which directly measure a branding campaign's impact. However, increased applicant levels, increased qualified applicant levels (any recruiter will tell you those are two very different stats), increased Glassdoor rating, higher employee engagement survey results and, perhaps most importantly, decreased attrition rates would all be KPIs that would point to a successful employment branding initiative. And yes, it definitely takes time, especially the last three!” – Valerie Vadala