You can expect fast, tangible results from PPC advertising, which is markedly different from many traditional advertising methods. For example, putting up a billboard may be effective, but there’s no real way to measure that—unless you’re willing to ask every customer how they found you and expect them to remember seeing your billboard while driving on the highway.
PPC advertising is completely trackable, and we use that tracking to generate a report for you detailing the results of your campaigns. The report might include metrics like:
Cost-per-click
Cost-per-conversion
Conversion rate
Quality score (for Google ads)
For any pay-per-click campaigns we create and manage at Sanctuary, we always aim for:
A high click through rate (CTR) - This means that your ad is being clicked on often by searchers.
A low cost per click (CPC) - This means that you’re getting a better ROI on your PPC investment.
A high quality score - This means that your ads and corresponding landing pages are relevant to the keywords you’ve selected.