Search engine optimisation, which is often abbreviated as SEO, has become an absolutely essential component of digital marketing.
For a majority of websites, search engines like Google serve as a primary traffic source. Therefore, by creating a website design and content that’s search engine-friendly, you’re likely to boost your website’s traffic. More traffic means more profit for your website.
There are 200+ signals that can influence a website’s ranking in search engines, and the weighting of these signals changes often.