The facts that cause these two concepts to intersect and give strong results are as follows: 1.      Strong retention rates will also mean an increase in Visitor Stay Time. This is one of the things search engine bots pay most attention to when creating an SEO score and determining the UX your site has. 2.      Acquisition is provided with retention rates. The fact that new users become loyal customers with retention increases the traffic you get organically and gives Googlebots the message "There is something useful here" in the most powerful way. 3.      Conversion is the main point where retention and SEO concepts intersect. A conversion-oriented design, marketing and sales process allows increased retention and rocket your SEO score. As a result, you will increase your sales rates as well as your visit and conversion rates with much stronger rates. 4.      Retention is mainly focused on quality. Just like SEO. High quality visual and content design makes it easy for users to revisit your site. In the SEO world, high quality, relevant and rich content makes search engines stand out. Also, keep in mind that users who visit you repeatedly give Google a similar message: '' Something useful here ''