B2B relationships are personal.
2. The B2B buying process involves a lot of decision-makers, and the buying cycle is long and complex.
3. Buyers have complex procurement processes.
4. Buyers need many ways to pay.
5. Data for multiple channels may be siloed.
6. Shipping B2B has its own set of requirements and constraints.
7. B2B buyers need to find more complex products just as easily.