Discounts are a great way to:  - Shift old inventory - Attract new customers & re-engage existing ones - Persuade customers to buy more - Drive short-term sales to reach targets during quieter months - Improve cash flow I- ncrease customer satisfaction In fact, research by Vericast found that an estimated 60% of consumers are likely to try a new product as a result of a discount, and a further 46% said they'd change their original purchase to benefit from a discount.