The short answer is no – when we scale, your CPA will go higher. That’s because in order to acquire a bigger market share, we have to be willing to out bid your competition. The key to our scaling process, is we know when to grow, and then when to bring your CPA’s (cost per acquisition) back down. The process is – scale and CPA’s rise – find a good amount of market share, then stop scaling. Once we have achieved your sales goals we start aggressively pruning your ads, focusing on the highest performers until the CPA’s go back down. Now, we’re reaching more people, at the lower CPA. Rinse and repeat.