A betting promo code is an alphanumeric sequence used to access wagering bonuses, special offers, and enhanced odds. Offering betting promo codes is a popular tactic typically used by online betting sites to prompt new customers into joining their platforms. However, some operators use betting promo codes to engage existing customers and keep them from jumping ship. A betting code is almost always unique to the bookmaker and often links to a specific bonus. Bettors who claim the promo code can enjoy additional wagering opportunities or access to exclusive offers.