Publishing on the online portals of industry media outlets also makes you easier to find in search engines. What’s more, you can really get the most from your content by using it for social media posts. Don’t forget to adapt it to the respective channel. Likes and shares are social signals for your posts that not only increase their visibility, but can also influence your ranking. This also applies to the indirect backlink construction that can arise through social media activities. By cleverly linking your social media and PR activities, you can ensure successful synergies. It’s certainly worthwhile.