The first—and most helpful—step to take is to run a site audit. This will give you great insight into the issues going on with your website behind the scenes. Once you know what some of those issues are, you can get started on tackling them. Here are a few quick fixes that we make sure to tackle first:
Correct Behind-the-Scenes Meta Issues - Things like meta issues are usually quick fixes and just involve taking the time to write unique, keyword-rich meta titles and descriptions for pages that don’t have them or that have duplicates.
Optimize Content for Keywords and Readability - Another quick fix you can make is to the actual content on your site. Make sure that each page has a top heading (H1) and subheadings throughout that contain important keywords. For example, if you have a web page about air conditioners, be sure to include air conditioners in the page title and subsequent headings throughout.
Optimize Images for Search Engines - Make sure that images on your site aren’t too large, because that could be slowing down overall site speed. In addition, each image on your site should have ALT text to let search engines know what the images are about. This is another great opportunity to include keywords if applicable.