How hot wheels beat Matchbox was made possible by making sure that every detail of the car stood out from the rest of its competitors. First, Hot Wheels cars were painted with brighter colors such as bright pink, bright blue, bright purple, along with other flashy prints. This design allows the Hot Wheels competitors, including Matchbox cars, to look dull and drab. Second, Hot Wheels were created with wheels that are fat and wide, unlike Matchbox cars that have narrow wheels. Another significant feature that Hot Wheels have is its plastic tires, while the Matchbox cars have metal tires. With plastic tires, Hot Wheels were found to create less friction, thus making it more capable of running faster than Matchbox cars. In addition, Matchbox cars also have bulky axles, which only made the car unable to run faster than Hot Wheels that were manufactured with lighter axles. Another factor that led Hot Wheels to beat Matchbox is their production of fantasy cars. Matchbox only produced realistic cars that have real-life counterparts. On the other hand, Hot Wheels produced fantasy and other themed cars that give its collectors more freedom to let their imagination just fly away while collecting and playing with Hot Wheels.