It’s been estimated that about 1.7 billion people will be using mobile augmented reality (AR) by 2024, while 38 percent of American adults have said that they’re not aware of the metaverse. No matter your target audience, fans or otherwise, one thing is clear—the metaverse isn’t going away.
This template is helpful whether you’re starting to expand to the metaverse or wanting to better understand how products and services show up in any metaverse. Additionally, learn what users value in those experiences—and how those users prefer and expect to transact in this emerging environment.