The major differences between a landing page and a homepage are the design and the direction.u003cbr/u003eu003cbr/u003eu003cstrongu003eContentu003c/strongu003eu003cbr/u003eu003cbr/u003eThe homepage focuses on introducing the website to the visitors. It can contain as much information as possible. Hence, the homepage works to generate organic traffic.u003cbr/u003eu003cbr/u003eBut the landing page focuses on a special offer, convincing the visitors to the final part of the sales funnel. The information on the page is u003cstrongu003eonly about the offer, product, or serviceu003c/strongu003e. Unlike the homepage, the landing page generates paid traffic through Google Ads and online campaigns.u003cbr/u003eu003cbr/u003eu003cstrongu003eLinksu003c/strongu003eu003cbr/u003eu003cbr/u003eWhile homepages contain as many links as possible, landing pages only contain one link (which could also be one CTA). There is only one focus on a landing page.u003cbr/u003eu003cbr/u003eAlso, the landing pages are usually standalone pages. They are separate from the main business website. But the homepage is the introductory page of a business website. It doesn't stand alone.u003cbr/u003eu003cbr/u003eu003cstrongu003eCall-to-actionu003c/strongu003eu003cbr/u003eu003cbr/u003eThe CTAs for homepages are designed to help you navigate your way through the entire website. There is usually more than one CTAs on the homepage.u003cbr/u003eu003cbr/u003eThere is only one (in some rare cases, two) CTA on the landing page. The CTA is goal-driven and u003cstrongu003ecreates a sense of urgency for the visitors to act now.u003c/strongu003e The best CTA practice for landing pages is to use specific CTAs that drive action immediately. For example: use u0022Click to Get 10% offu0022 or u0022Get a free consultation nowu0022.