Links that have been denoted as "follow" links are basically vouching for and guaranting the website being connected to is relevant and should receive "link equity" credit. Links that have been denoted as "no-follow" indicate to search engines the linked website's authoritativeness cannot be guaranteed or the quality of the linked website does not deserve additional link equity. A natural linking pattern contains a combination of both follow and no-follow links. Many of the internet's most successful publishers have a standard practice of utilizing no-follow links as standard policy.