Search engine bots are always crawling the Internet looking for fresh content they can index and store until it’s needed for an online search. Every time you add content to your site, bots return to “crawl” your content. Over time, they’ll learn what to expect on your site, increasing your chances of ranking in search results.
When you stop producing content, you fall out of sight and out of mind. That’s why regularly updating your site with thought leadership keeps search engines interested and helps you maintain your online presence.