In recent years and with increasing popularity of Organic, NON-GMO and Green products some manufacturers have been attempting to trick consumers through a slurry of confusing Marketing messages. Terms like Wild crafted, Natural or Green can mean any number of things, at the full discretion of the company making the claims. Unfortunately it's impossible to tell to which degree any of these claims are valid (Free of pesticides or GMO's, Sustainable) because no regulating body is responsible for verifying such claims. In fact, recent studies and investigations have revealed a serious issue with misrepresentation and mislabeling in the food and beauty industries. Items often being labeled Organic may contain as little as 5% or less actual Organic ingredients if any at all. Whilst other Organic certifications only require 30% or less Organic ingredients to quality, or 10% of none-plant based materials be Organic. As you can imagine, this presents a serious TRUST problem for Consumers. This is where USDA Organic certification comes in.