Yes, SEO requires consistent effort, monitoring, and optimisation to improve search engine rankings and organic traffic. The algorithms used by the likes of Google change frequently and competitors are always improving their own SEO efforts, so staying current on the latest trends and practices is important. To maintain or improve visibility, businesses need to address issues that occur such as broken links, outdated content, or technical errors by regularly working on SEO. Additionally, they can continuously improve their content and website over time to improve user experience, engagement, and attract more visitors. Learn more