Yes … and no! A platform such as HubSpot automates some of the repetitive processes in marketing, such as scheduling emails and Facebook posts, and helps reduce the amount of manual work it takes to get content published. Many of its automated features simplify inbound marketing sales processes, which can help ensure sales leads aren’t missed and reduce response time, both of which improve customer relationships. What can’t be automated, however, are well-planned strategies, setting goals, developing relevant content, and making sure your website and SEO are doing all they can to support your inbound marketing success.