Research Aim: This study intends to analyze the role of Twitter marketing analytics in political campaigns. It will show how the various political organization uses Twitter marketing analytics to run political campaigns to build political narratives to win elections and defy their counterparts. It will analyze how political parties used Twitter marketing analytics in the British elections 2019 and how it affected their position. Lastly, it will assess various Twitter marketing methods political parties use to influence elections without any legal repercussions.