Commercial models are booked to pose in marketing materials to promote products or services. There is a much more diverse range of models used for these jobs. They are featured in advertisements, commercials, catalogs, and any other type of marketing campaign.
Its purpose is to feature relatable people using goods and services, allowing potential buyers to visualize how they would look if they used them. The goal is to build a bridge between the company and the consumer.
The height, size, and age requirements for commercial models are much less strict, making them easily relatable to everyday people and helping potential customers more easily connect with any brand or company.