Snackable content is simple, short-form, readily consumable material that may be viewed passively and shared on social media. It is aesthetically appealing, may be uploaded on a regular basis, and is frequently used to promote larger initiatives. Examples include videos, images, articles, polls, surveys, quotes, memes, and jokes. It is commonly associated with social media, but can be found anywhere content is produced or curated for consumption. It has become an important part of modern marketing as companies seek to engage consumers in a meaningful way that doesn't waste their time like traditional advertising does. Snackable content allows these companies to get their messages across quickly and efficiently while still giving them space to talk about themselves and their products. As with any form of marketing, it is important that you reach your audience where they are most likely to see your message. Research shows that people are less likely to read long forms of content, so companies should consider producing snackable pieces that are easy to consume in small doses throughout the day. In addition to being mobile friendly, snackable content should also be creative and interesting. This will not only make it more attractive to readers, but it will also help encourage sharing on social media which in turn could lead to more traffic for your business. Finally, snackable content should not be considered a replacement for longer forms of content.