A bachelor's degree in marketing, information technology, or digital marketing can help you advance in your career. It is advantageous to apply for a license as just a PPC expert or paid search specialist.
You must be self-motivated as a soft skill. You must plan.
You can advance in this profession by obtaining Google certificates.
You must also have strong written communication skills. With that in mind, you must be creative when doing so.
Microsoft Office program knowledge must be beneficial to you.