To achieve a soft and fluffy texture, there are a few key tips to keep in mind. First, make sure you are using fresh yeast or active dry yeast to ensure proper rising. Also, it is important not to overwork the dough during kneading, as excessive kneading can result in a denser texture. Additionally, allowing the dough to rise in a warm and draft-free area, such as inside an oven with the light on, can help create an ideal environment for fluffy bread. Finally, be sure to follow the recipe instructions carefully regarding proofing time and baking temperature for optimal results.