Generative AI can offer a number of benefits for businesses in customer success, including: Personalized customer experiences: Generative AI can be used to create personalized customer experiences that are tailored to each individual customer's needs. Improved customer engagement: Generative AI can be used to create engaging and interactive customer experiences. This can help to keep customers engaged with the business and its products or services. Increased efficiency / Reduced costs: Generative AI can automate tasks that are currently performed by human employees. This can free up employees to focus on more strategic and value-added activities.