A homepage is the main page of a website, while a landing page is a specific page designed for conversion purposes. A landing page is often linked to paid advertisements such as Google Ads and Facebook Ads. While a homepage provides a general overview of a website's content and navigation, a landing page is optimized for a particular call to action such as making a purchase or signing up for a newsletter. Landing pages are strategically designed to maximize conversions and capture leads by focusing on a single offer.