You could try making a specific time to read together each day or a certain number of times a week. They will be more inclined to read if you let them pick the books. Visiting the library more often for books and events will encourage reading as well as trying audiobooks too. Read with them and act out their favorite parts of books. It takes a special interest on the part of the parent or guardian to encourage reading at an early age, but it will pay off in the end.