"3 Ekka" is a comedy film that revolves around the challenges faced by Kalrav, also known as Colour, played by Malhar Thakar, who accepts a daring challenge to earn ₹50 lakhs in three months to marry his girlfriend Mansi, portrayed by Kinjal Rajpriya. He is aided in this quest by his two best friends, Kabir (Yash Soni) and Bhargav (Mitra Gadhvi). Their journey is filled with humor and unexpected situations, making for an entertaining narrative.