Key Performance Indicators (KPIs) help businesses analyze their performance over time and determine if their goals are being met. KPIs help them determine if any changes need to be made to their marketing strategy in case it is not effective. Here are some SaaS content marketing KPIs you should be tracking: Number of leads • Keyword ranking • Page views • Organic website traffic • Bounce rate • Social shares and engagement • Customer lifetime value • Customer retention rate and churn rate • Customer engagement score • Monthly recurring revenue