It's rich lip color that clings to lips without any shine or creaminess to it for a cool, papery like effect. Matte lipstick has broken out from the pack this year, and become a real star, thanks to new, flexible, hydrating formulations that cling to lips like a tint, without an ounce of dryness. From high-impact and bold to laid-back and low-key. Maybelline has a suite of matte lipsticks, from the iconic Super Stay Matte Ink Liquid Lipstick to our newest Color Sensational Ultimatte Slim Lipstick.