GoPro is an outdoor camera company that specializes in capturing footage of extreme sports and other activities. The stock has been steadily dropping since month one but this isn’t a surprise, it’s just the nature of stocks. GoPro released their Q12017 earnings statement on November 14th which showed disappointing results- revenues were $353 million while analysts predicted they would reach $350 million; sales were down 23% from last year for hardware/accessories when compared to 2016’s figures at $128 million versus 2017’s numbers at 83 million dollars making up 43% less revenue than expected, and software revenue was projected by investors to make up 25% more than what is actually happening with only 11%. There are many reasons why GoPro might be underperforming yet still maintain a loyal customer base.