With the experience of optimizing a number of online course clients, we understood that there is no вЂњone-size fits allвЂќ list of top-performing strategies to improve replay view rate. The key is in the combination of quantitative analytics and UX research that results in statistically valid insights on the most problematic bottleneck. The top performing best practices for replay view rate optimization are typically already implemented by competitors and already don't drive significant additional growth. And the role of a CRO firm is to be on the cutting edge of mechanics, leveraging processes from other markets that are not currently well-known by competitors.