Social media personas are detailed profiles representing ideal customers based on demographics, behaviors, and preferences. It helps businesses target and tailor content to specific audience segments, improving engagement and conversion rates.
A brand's social media persona can also be the identity or image a person or brand presents on social platforms. A successful social media persona embodies their personality, values, and brand voice, shaping how they're perceived by their audience. It's crafted through content, tone, and engagement strategies.