Link building is the process of acquiring hyperlinks from other websites to your own. These links act as “votes of confidence” from one site to another, indicating to search engines that your content is valuable and trustworthy. Link building is important for SEO because it helps increase your website’s authority and improves its ability to rank higher in search engine results. Quality backlinks from reputable sites can drive referral traffic, enhance your online reputation, and ultimately lead to better visibility and higher search rankings.