Imagine a user searching for a good burger or needing the perfect store to go last-minute gift shopping. This user needs a trustworthy—and fast—means of finding the right place. Enter Google’s local listings. If your business shows up in these listings, you can reap benefits such as: More visibility in search results: For searches like, “restaurants near me” or “hotels in Harrisburg,” Google will often show a list of local businesses near the top of the results. To capture this prime real estate, you want an optimized Google Business Profile. Ease of navigation for local customers: Because these profiles are tied to Google Maps, all a user has to do is tap or click for directions. Talk about easy! Added trust in your business: Because your profile can include pictures and customer reviews, it also helps users get a better idea of your business. These elements help build trust, making users more likely to want to stop by.