If your business name or type lends itself well to a short word, a branded phone number can be a great way to make calling your company easy and fun. You can select a sequence of digits that correspond to the letters assigned to each number on a dial pad to spell out a word with your vanity phone number. The sequence can be just the last four numbers. For example, 800-222-GROW (4769). Or, the sequence can take up all seven digits of the local portion of your phone number. For example, 800-USA-BANK (800-872-2265) or (212) CALL JOE. Branded VIP phone numbers are great because they are easy to remember and fun to use. Your business can tie a branded phone number into your marketing efforts. Some businesses, like 1-800-FLOWERS, have built their entire brand around their vanity phone numbers.