The session helps entrepreneurs craft a proposition that maximises the value for the patrons/ customers, brand and self over the short and long term. They also bring understanding on how to build and manage total customer experience in creative and cultural ventures. This is the third and last part of the session facilitated by Anchal Jain, faculty co-chair at Creative & Cultural Businesses Programme (CCBP) at IIM Ahmedabad, India. As culture influences value proposition and consumer behaviour, in this session Jain looks at the ‘culture’ aspect of cultural businesses using the example of ´Indianness´. Our culture influences the way we see the world and as every culture sees the same things differently, it can lead to cultural distortions.
#brand identity #culture #cultural distortions #indianness
https://vimeo.com/788303059/fba9fa4fa2 (Video Session V, Part 3)
 Goethe-Institut
Session V Footnotes(PDF, 233 KB)
 Goethe-Institut
Session V Graphic Scribes(ZIP, 6 MB)
 Goethe-Institut
Session V Summary(PDF, 172 KB)