Backlinks are one of the most essential ranking factors on SERPs. Often, relevant backlinks from high-quality websites can boost your domain authority. However, backlinks from legal websites that haven’t linked to your law firm’s site in the past are more essential than additional links from domains that have already linked to your website in the past.
For Google, if a legal site already links to your law firm’s website, it means they view you as a trustworthy website. However, a second backlink from the same site is slightly less valuable than a backlink from a new site.
Thus, you must track your referring domains and overall backlinks. However, to grow your organic traffic significantly you must also ensure that number of new referring websites increases. Track this metric to make sure that your link-building efforts support your SEO strategy.