Utilizing a social media content calendar with a social media management plan streamlines social media efforts by planning out social media posts aligning with business and campaign goals in advance. A Social Media Content Calendar effectively allows a social media manager to track progress throughout a campaign and stay on track with social media management efforts. nnSEO Inc will build an Editorial Calendar for strategic dissemination in the following areas:nnSocial Media: SEO Inc will break each piece of content into a series of social media shares. Target each social media snippet to specific segments or groups within each social media platform. The goal is to make each piece more relevant to your followers so that it will be shared more broadly.nnDemographic to target:nUnderstanding your audience in detail so you can create each piece of information by tailoring it to a specific audience. Understanding your target audience means understanding their role and why they are looking for information about your brand, how they consume content, and where they engage on social media. To this end, create a marketing persona and social media persona for each market segment and influencer group.nnConvert articles and blog posts into Social Media posts that encourage sharing:nEither offer the full article or add an enticing summary. Create targeted images to encourage sharing. People are visual beings that react to faces, images, and other humans. Create images that are compelling to share. Pictures of facilities, staff, offerings. Project and use images current clients or fans using your products and videos from a consumers point of view as they see themselves in those images and are more likely to BUY NOW.n