In short, the stages in the communication design process include:
Brief development – Determining your goals, visual communication requirements, target audience and any constraints
Research – Collecting resources, information and creative ideas that pertain to the brief
Idea generation – Exploring a range of creative concepts and design branding ideas, then putting pencil to paper to develop the first drafts to ensure the ideas have enough potential to be progressed
Concept development – Deciding which ideas will prove the most effective based on in-depth research, the latest design agency principles and the most suitable forms of media
Refinement – Fine-tuning the design branding and visual communication design solution according to in-house assessment and in response to feedback, testing and evaluation involving client input
When developing your visual communications strategy, design agency, Percept, will take the time to understand your brand persona, goals and customers, ensuring we can maximise your return on investment in a design agency that specialises in branding. Our brand designers also perform in-depth research on your competitors to see what’s working for them and where opportunities lie for you to outshine them.
Percept is a visual communication design agency Sydney, led by our well-respected Creative Director. If you want to work with one of the top-tier creative agencies Sydney in order for your strategic branding and communication design to prove effective, contact Percept, our brand designers can certainly help.