Call centers can be a powerful tool for referral marketing. By following up with your customers, they can: Build relationships: A call center can nurture relationships with your customers by providing a friendly and helpful touch. This can increase customer satisfaction and make them more likely to recommend your business to others. Ask for referrals directly: Call center agents can directly ask customers for referrals during conversations. This can be a very effective way to generate new leads. Segment your audience: Call centers can target specific segments of your customer base with campaigns tailored to their needs and interests. This can increase the effectiveness of your referral marketing efforts.