While the numbers may vary from ad to ad, you can rest assured that PPC ads are very much clicked on. In fact, last year’s stats showed that 64.6% of people click on sponsored Google Ads, whilst shopping online. Furthermore, total click through rates on Google are 600x higher than the click through rate for ads on a typical Facebook page. PPC ads have some serious click through rate power. Here are some other helpful graphs that will help you get a better indication of the power of PPC! $53.73 billion dollars spend on search alone per year. (in the USA)