Although the base price is reasonable, the price of the Wrangler can quickly rise depending on if more capability or comfort is desired. A standard, Sport 4x4 model Wrangler costs $38,445, while adding extra doors and seats for up to four passengers also ups the price to $46,245. Sticking with only two doors but adding comfort and capability in the Rubicon trim brings the price to $53,545, while 2 more doors means $2,000 more dollars. At almost double the price of the next most expensive Wrangler is the Unlimited Rubicon 392 4x4, which costs $101,445, but features a 6.4-litre HEMI V8.