Sending reputation is a significant criterion in the email marketing world. The sending reputation reveals whether your emails are landing in the inbox of your recipients. If you have a positive sending reputation, your business has good inbox placement.
A bad sending reputation is synonymous with poor inbox placement. All businesses should focus on maintaining a positive sending reputation. It enables businesses to increase their sales and revenue.
If you want to keep your sending reputation clean, you should send videos only to contacts who have agreed to become your recipients. Otherwise, your emails will end up in the spam folder of your recipients. Therefore, your email marketing efforts won’t be able to deliver positive outcomes.