If you’re investing in digital marketing for the first time, you should be running a pilot campaign. It will help you draw valuable takeaways which you can use when you roll out the campaign on a larger scale. To run it successfully, you should start by defining what you’re testing, give it time and not jump to conclusions, stick to your goals, run several A/B tests and then ultimately accept failure if something is not working and try again. By running a pilot campaign, you can ensure no resources are wasted.