Marketing and PR are often equated, even though both measures are very different. While PR is designed for the long term and is intended to address the entire public, marketing is aimed at a specific target group and is limited in time. Marketing, in contrast to PR, advertises specific products or services and aims to persuade potential customers to buy. To achieve this, marketing attracts attention with paid advertising space, the success of which can be easily measured by SEO click rates or data analysis. Instead of generating a willingness to buy, PR, on the other hand, aims primarily to convey information, tell stories and build brands. All this is intended to positively strengthen the company image.