Many dog owners and experts swear by DogTV. In 2012, the San Diego Union-Tribune reported that DogTV donated 2 flatscreen TVs and a free trial of DogTV to the Escondido Humane Society for use in their shelter. Sally Costello, the executive director, said she noticed an “immediate and noticeable difference” in the dog behavior and noise levels. She was “surprised by how quickly the animals adapted to it.”