We work with clients regardless of whether they come with their own preliminary idea for brand activation (communication channel or mechanism). If they do, we begin by a thorough analysis of the client’s assumptions, focusing on confirming the KPIs and objectives that the client wants to achieve. It often happens that such preliminary brand assumptions or promotion objectives need to be made more specific. If this is the case, we start by designing a process including a creative part (based on brief analysis) and then proceed in a way in which the work of SaM experts is intertwined with workshops involving the client. Only thus can we be sure that the developed solutions will meet market realities and expectations and, more importantly, provide effective support for the client’s internal stakeholders.]