Properly visualizing a space not only helps bring your ideation to life and interact with the project before being built, but also appropriately helps you tackle other important things like the types of materials needed and the reality of your design. AR/VR transports you to a world of computer-generated imagery and makes your vision tangible, allowing you to step into your project and get a feel for the story presented and what is needed to further convey that story. They allow you to step into a space from anywhere to check out specific elements, design languages, environments, and construction needs.