Branding is required by the company to sell the products and services to the market. It is a very important factor to stay in competition. It brings the competitive edge as well as value proposition in the market and allows the company to grow more. The brand allows the customer to have trust on you and the brands that are unique catches the eye of the customers. This represents the valuable time that customers put to have something in your store. The brand generates the revenue for the company and makes the company stand in the market alone.