As a gift of appreciation for free Zoom account members, Zoom occasionally reduces the time restriction. On special events, such as New Year's Eve, free users can hold meetings lasting longer than 40 minutes. However, because unlimited meeting duration isn't available every day, it isn't viable for a developing business. You have the option of upgrading to the Pro plan or finding a way to get past the Zoom meeting time limit without doing so. Other video conferencing applications with more acceptable time limitations can also be found.