Web development companies start with building themselves a portfolio that showcases the work they have done and the services they provide. Their websites will include a service page with offers to attract prospective clients. Web development companies also need to market their services and do so via social media and content. Many companies also partner with other established businesses, agencies, and freelancers to improve their online presence. This tactic can be a win-win for both parties involved who can then split profits while reaping the benefit of exposure to a readymade audience of prospective clients.