A Personal Trainer must have a client attraction system in place to generate business and convert interested or potential clients into paying or investing clients in order to have a profitable business.
Many of the gyms and health clubs across the world have a formula to help their new members when they are first starting to turn them into Personal Training clients. Most gyms are selling introductory sessions to new members as a 3 session Personal Training pack when they first join the gym or health club. As an example, these 3 introductory PT sessions may be sold to the new member at $69-$89. This is fantastic for personal trainers as it’s a lead that may convert into a paying client. This system is extremely important to master for the growth of your own personal training business whether working in a gym, health club or working as an independent trainer in a gym or studio. Having a precise system for converting this 3 PT pack into an investing client through in depth consultations and individualised training sessions is extremely important for rapid business growth.
Have a well structured, in depth initial consultation. You will learn what your potential clients problem is and how you can help them. It makes overcoming objections (areas of concern) easier because you have the answers. This is the key to helping them get started and the key to your business stability and growth.
Have a system in place to convert as many leads as possible.
Have professional paperwork. Professional paperwork equals a professional trainer.
The better you are at your initial consultations and developing your sales skills the more clients you will convert. This means that you will get to help more people firstly and secondly you will be rewarded both emotionally and financially.
The higher your conversion rate, the more you’ll look forward to these, as you will view them as a fantastic opportunity!!
This is the real key to your business growth and success as a personal trainer.