Rental is aimed at short term use, is not your bike, you can make no changes and generally comes in black or white. Subscription is your bike whilst you pay for it, you can make changes to it, add you own accessories take it around the world if you want and the beauty of our subscription, you can change to another bike in the range, upgrade or downgrade at any time with no penalties.
If you return it scratched or a few spokes missing you will still get your deposit back… not the case with rental.