No, well sort of!
We develop the ground work so it is easier and clearer when you do get to building your assets.
So yes colours, that is part of your mood board and brand guide.
But typefaces and logos is where a style guide comes in and we can recommend a good fit for that, the right design agency or marketing agency or web designer.
We have those partnerships in place to make it smooth for you to get that done.
We provide on-going coaching and tools to roll out all your brand assets and co-ordinate each part, if you wish.
The components (assets) are the articulation or expression of the brand. We sort out the soul so the articulation is a lot simpler and often cheaper with more focused results.