If you are an active trader, holding a share of native exchange tokens can open a lot of beneficial opportunities, including higher staking interest, discount on various fees, access to token sales, or even yield farming (on decentralized exchanges), for you.  The potential of a cryptocurrency issued by a centralized exchange directly depends on the success of the platform, along with its marketing and tokenomics. The price of a native CeFi token is partially tied up to an exchange's reputation, trading volume, number of users etc. So it might be a good idea to invest in tokens of top-tier crypto exchanges that have already proved their value to the industry and gained significant influence.