Self-presentation is a theory that explores how we try to control the way others see us and how we see ourselves. It is a skill that can be used to achieve a level of comfort with who we are and feel confident in choosing how we self-present. The theory suggests that we are constantly trying to present ourselves in the best light possible, whether it is through our words, actions, or appearance. We want others to see us as competent, likable, and trustworthy, so we try to control how they perceive us. At the same time, self-presentation is also about how we see ourselves. We use it as a tool to build our self-image and confidence. By choosing how we self-present, we can exercise some control over the way others see us and how we see ourselves.