When used properly, a long-form product sales page can impressively increase incoming calls and conversions. But when used improperly, it can bore and frustrate otherwise likely clients into clicking away. Start with clarity as to whether short-form content or a long-form page is best to get the job done. Someone who is about to invest major dollars in a product they know little about will be looking for a fair amount of details. For example, someone who suddenly needs to purchase a wheelchair for a loved one may want to compare products more than the person who is buying a new smartphone cover. There is no one size fits all when it comes to page length. Watch and track how users interact with and respond to your content; especially pages that your revenue depends on. Instapage advises***, The fewer prospects know about the problem your product or service solves or the solution that your product/service provides, the longer and more comprehensive your sales page should be.