A high ROAS can be an indicator that a particular advertising campaign or marketing campaign is yielding positive results for a company. However, this marketing metric alone is not enough to assess a company’s profitability. Rather, ROAS should be considered in combination with other factors, such as profit margins and average customer lifetime value, for a holistic understanding of a company’s financial health. This means that every business is different when it comes to target ROAS goals. Also crucial is that businesses track their ROAS for different ad campaigns over time so they can measure trends in data, identify outliers, and continually hone their strategy for future advertising campaigns.