Logo variations: Horizontal, stacked, icon, all in variety of file formats (png, jpg, svg) in all brand colours to ensure that you have the right file type for every application and layout.
Fonts and typesetting: we'll make sure that yours are perfectly chosen and set in proportion whether in print or web with your typesetting guide. (we can't sell the license to font files, you'll need to sort your own license when we are done).
Colours: that palette which paints the walls of your space. Your brand communicates a lot through its colour scheme and you'll have a colour for every application. Your colour codes for HEX and RGB will be included in your brand guideline (and we also have a glossary in the back to tell you what those acronyms mean).
Tone of voice and brand strengths: you'll work with our copywriters to find your unique value proposition, uncover the deepest desires of your ideal client, and add all that helpful goodness into your brand guideline.
Branding style guideline: the touchstone you'll visit daily when formulating copywriting, advertising sequences,products and services and more. You'll get a comprehensive set of usage rules to ensure your brand is always protected.