The three type of competitors:
1. Direct Competitors: The most common type - your direct competitors are the brands that offer the same products / services to the same target audience as you do. They generate revenue the same way that you do.
2. Indirect Competitors: The indirect competitors also offer the same products / services to the same target audience as you do. But, they generate revenue in a different way and have different business goals as compared to yours.
3. Replacement Competitors: These are the brands that provide an alternative to the services that you offer, addressing the same pain points.