With the rise of voice search, optimising for it can give your ecommerce site a competitive edge over its competitors. Some ways you can achieve this include: Use natural language: Voice search queries tend to be more conversational, so focus on targeting long-tail keywords and phrases that match how people speak. Leverage question-based content: Incorporating FAQs and optimising for queries starting with “who”, “what”, “where”, and “how” will increase the chances of being featured in voice search results. Optimise for local search: If relevant, optimise for local queries. Voice searches often have a local intent, so ensure that your business information is up-to-date.