Maybe it is.  If something isn't that valuable to you, then it definitely costs too much!  But...
Here's another perspective on price.
We are a small family-owned business that has made many sacrifices to develop and produce our own unique products here in the USA.  Unfortunately, we don’t yet benefit from the economies of scale enjoyed by large corporations.  Also, you'd probably be surprised by the amount of hand labor that goes into our products at this point, such as hand trimming, gluing, drilling, welding, sanding, testing, disinfecting, etc.  (And obviously, many goods sold in the US are produced in immense overseas factories where costs are much lower.)
For those of you unfamiliar with the costs of bringing a product like Coda to the market, here’s a small taste: