In less than a decade, Pit Viper has grown from a two-person company with about $10,000 in sales to a company with 70 employees and a 30,000-square-foot office (plus a 20,000-square-foot warehouse) in Salt Lake City. Along the way, it has also garnered the support of several major athletes: freestyle legend Tanner Hall in 2019, NASCAR phenom Breanna Daniels in 2020, and this April – just three months before Fuentes’ video – NFL’s Rob Gronkowski.