Developing a paid media strategy makes it easier to monitor your goals and integrate your paid media with your other marketing channels. Here's what you need to consider when creating your strategy: The target audience (or audiences) you want to appeal to The goals you want to achieve (for example, do you want to generate leads, grow sales, or increase brand awareness) The paid media platform (or platforms) you want to use The budget you have in place for your campaigns It's essential to regularly review your paid media strategy to ensure it's still relevant to your needs.