Great question! Since Motherlove only uses organic ingredients in our Nipple Cream, and no artificial thickeners or ingredients,the consistency can vary depending on the batch. This variance is actually due to bees, or more specifically, the beeswax! We use beeswax as a natural thickener in our salve and depending on where the bees live, what they are feeding on, and how their wax is harvested, the beeswax consistency can vary. Rest assured, even though the texture may seem slightly different than a previous jar you bought, the product has the same award-winning formula that moms have come to know and trust.