As a leader in marketing analytics and mobile attribution, Singular helps marketers with their transition from SKAN 3 to SKAN 4. As discussed in our guide on transitioning to SKAN 4, step 5 includes a plan for your CCV strategy:
Transition prep 5: plan your coarse conversion value strategy
In some cases, due to low install volume, all you’ll get for postback 1 is a coarse conversion value. And for postbacks 2 and 3, that’s all it’s possible to get. Decide how to use coarse conversion values and what events or revenue amounts to encode to each of the 3 coarse values: low, medium, and high.
In summary, Singular is here to help marketers with their transition to SKAN 4, including mapping out their coarse conversion value strategy. We know this can be a complicated process, so you can get in touch with us today, and we’ll help you every step of the way.