Search engines like Google aim to rank websites in order of usefulness to benefit the searcher. Small businesses need to have organized websites that are easy to navigate and contain high-quality content. To achieve high rankings a website needs to adhere to SEO best practices, including optimized content using relevant keywords and accessibility standards. By following these guidelines, our clients avoid crippling algorithm penalties while improving the online experience for website visitors. Best practices and standards for small businesses may include using: Concise URLs containing relevant keywords Fast loading, optimized web pages and content Responsive pages that adapt to different devices (computers, smartphones, tablets) Optimized page title tags and meta descriptions Descriptive alt tags for images Logical and useful heading tags High-quality, relevant content that engages audiences