Nowadays, the tech industry is constantly evolving and you need to be able to communicate effectively to be successful. One of the most effective public communication strategies that can be used in this industry is the use of public relations (PR) activities. They fall into several categories, including, for example, offering expert knowledge in the media, organizing press conferences, educating the public on new technologies and providing customers with the best quality of service. All these approaches are aimed at building trust and a positive image of the company, which will translate into its success and customer loyalty.