P2C is a fulfillment service that helps businesses offer product personalization without any additional machinery or workforce. Integrating means you can offer: Laser engraving Embroidery Direct to object printing Custom greeting cards Your customers can personalize products by adding names, phrases, or monograms in any font or colors you've chosen to use. You can also include custom greeting cards! At checkout, your customer is given the option to add a card. They choose from a wide variety, customize the message inside, and we include it in your customer's order. Combining personalization fulfillment with normal Direct-to-Consumer or Business-to-Business fulfillment is a quick and convenient way to add value to your product and differentiate yourself from your competitors.