Firstly, you should focus on the value that your business offers. Think about the benefits why someone should come to your online business rather than the features. Secondly, hold a giveaway or contest and promote this online via your Social Media, including Google My Business. Thirdly, create great articles about your niche. Become the 'go to' expert. If you provide great hints, tips and advice and people to start to follow, they will eventually become customers.