The main replicas for defining Pay-Per-Click are
Flat rate PPC: In this type of model, both producer and publicist decide to a static amount that will be remunerated for each click. In most period, the originator has an amount card for PPC plan based on diverse areas of their website or system. The quantity varies as per the content that usually appeals more or less individuals.
Bid based PPC: In this type of prototypical, the publicist contests with other promoters in a private auction hosted by a producer. The promoter will inform producer for the supreme amount of bid he is eager to pay.