The Ethereum ecosystem is a destination for meme coin projects due to its popularity and user-friendly token creation process. Meme coins, blending the nature of internet memes with the allure of cryptocurrency, easily catch attention and spread. The simplicity of crafting an ERC-20 token on Ethereum means anyone with a bit of technical knowledge can jump in. Further fueling their prevalence are hopeful investors chasing quick profits and enthusiastic communities backing these projects. Though meme coins offer an entertaining introduction to crypto, their volatile nature demands cautious investment.