Many users see confirming or rejecting cookies as an annoying evil associated with browsing the Internet. However, the use of cookies brings some advantages to the user: Settings in the web browser can be saved for a later, renewed visit to the website, In online shopping, a shopping cart that already contains items can be displayed again at a later time. The user does not have to add the items again, Cookies help the website operator and the user to display the page correctly when it is called up again, with the previously individually selected settings, The user can be recognized by cookies. For example, if the user comes back to your website via a social media ad, this can be recognized and the user does not have to log in again.