We actually go a step beyond fair trade, and develop direct trade relationships with family farms and collectives in Guatemala. In a fair trade model, you still don’t know exactly where a product originates. We’re bringing in more transparency, so you know your purchase has a direct positive impact on the artisans making this special cacao. We literally know all the groups we source from and support them in advancing their operations. We’re building symbiotic relationships that we can all feed good about. Our model means an average of 11x (or 1100%) the amount of money stays at the source compared to "fair trade" bean-to-bar models, since we're buying finished cacao paste products from sources and not only raw cacao beans. Read our longer article on the subject here.