Google Remarketing Ads are a bit complicated, especially for beginners. You’ll need to have a Google Ads account already set up to run the ad and add a Google Remarketing code (aka a “pixel”) to your website. This tag will help Google keep track of which visitors should be retargeted. You can retarget customers who have seen your ad once, or you can create highly specific campaigns around the age and location of users as well as how they interacted with your ads. This will allow you to stay in touch with former visitors, who are likely to return and make purchases.