I think people will always be curious about quitting drinking for at least a short period of time. Those of us who did or do drink are familiar with those moments when we swear to ourselves we'll never drink again. And then we're out a night or two after, surpassing the promise of I'll just have one.I believe that we've always needed options like this, but it took a brave few to really get down to creating innovative products that go beyond the non-alcoholic beer that we saw our dad's cousin who was in AA drink. Trying something new is often scary, but I think people have always been ready. We offer tastings on Saturdays and Sundays so the public can try before they buy. Nobody wants to waste money on things they might not like. I can assure everyone that I don't stock products that don't taste good. It's lovely to be able to recreate your favorite drink at home with alcohol-free spirit alternatives. I think once the word gets out and this way of drinking is more normalized, everyone will be a little sober curious all the time.Now we just have to prove to the bars and restaurants that they won't lose any money or integrity by offering options for everyone. No more mocktails! We want non-alcoholic cocktails and alcohol-removed wine that is wine, not juice.