For beginners in digital marketing, several channels are recommended to start with. Two key channels that are often suggested for beginners are Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). SEO involves optimizing websites to rank higher in search engine results, while PPC allows businesses to place ads on search engines and pay a fee each time the ad is clicked. These two channels provide a solid foundation for beginners to understand the basics of digital marketing and start gaining practical experience in the field