Here are numerous benefits of being digitally inclusive, both for businesses and for society as a whole.
It’s high time for digital businesses to prioritise digital inclusivity for several reasons:
Legal Obligation: The Equality Act 2010 requires public sector organisations in the UK to make their websites and other electronic communications accessible to people with disabilities. Failure to fulfil legal requirements can result in legal action and potential financial penalties.
Improved User Experience: By making their websites and digital products accessible to all users, businesses can improve the overall user experience for everyone, including those with disabilities. This can result in increased engagement, customer satisfaction, and loyalty.
Market Expansion: By catering to the needs of users with disabilities, businesses can expand their reach and tap into a previously untapped market segment.
Increased Innovation: Digital inclusivity can drive innovation by exposing businesses to new perspectives, ideas, and experiences. This can result in more innovative products and services that cater to the needs of a wider range of users.
Reputation and Brand Value: Companies that prioritise digital inclusivity demonstrate a commitment to diversity and inclusiveness, which can enhance their reputation and brand value.