YouTube can be a marketing tool to generate more leads and increase brand awareness for your business while you earn as a creator on the platform. Here are some tips you must implement to get the best of both worlds: 1. Consistently Post Quality Videos 2. Make Attention-Grabbing Thumbnails and Video Titles 3. Share Engaging Content 4. Include a Call-to-Action 5. Conduct Q & A Sessions 6. Interact with Viewers 7. Promote Cross-Platform