Content marketing and SEO both contribute greatly to improving your online visibility–so it’s vital that you do both well to achieve the best results. SEO mainly focuses on making your website more accessible, so your target audience can see and interact with you. SEO strategy can focus on the improvement of technical factors (such as mobile-friendliness and page load times) and optimising your content for better visibility. On the flip side, content marketing covers a broader strategy. It targets users across various channels and allows them to interact and learn more about your business. That’s why an effective content marketing campaign involves understanding which channels to use to maximise your content’s performance.