To be honest, it's a part of our marketing strategy. There's no shortage of great, free information available today, but it's what you do with that information that makes the difference. The goal of our weekly email is to make it as easy as possible for you to understand and execute a results-driven SEO and content marketing strategy. Some people on this email list may need our help doing the work at some point. That's great. We're always happy to chat. But, if you don't ever need our help and are just happy to learn more to sharpen your own skills, that's great too.  Either way, it's important for our company to develop a reputation for sharing.