Promoted Listings are not usually a good fit for:
Rare, collectible or unique items
Listings with a weak sales history
Buyers of collectible and unique items usually know exactly what they want, and will spend a lot of time searching and comparing the listings they find. There is unlikely to be a benefit from boosting a listing to the top of the search results, if it will be found anyway. Also, auction-format listings, which are still popular for collectibles, are not eligible to be promoted.
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Old listings that have failed to generate many sales are not good candidates for Promoted Listings. It is tempting to try to use Promoted Listings to inject new life into under-performing items, but these are unlikely to gain additional sales from the boost in visibility. It could be that the product is not in demand, or the listing is of poor quality, or a competitor has a better price or shipping rate.
While it can’t hurt to try Promoted Listings on these items, it makes sense to look at the more fundamental problems first.