According to findings by WebFX, about a whopping 93% of online user experiences begin with the use of a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.
Additionally, you'll get to learn the various nuances of content marketing and and web analytics - both highly critical areas of successful digital marketing.
With certified experience and skills in the field, you're bound to broaden your opportunities as a marketing specialist; helping businesses broaden their online audiences, engagement, and web conversions.