Years ago, we did offer lower-priced products with less coverage. But we found that this led to tears in the instances when people thought that they were covered for an accident and actually they were not. The main problem we saw was that cheaper insurance products had limited coverage and features.
Before we get into what cheap or low price pet insurance is, let’s take a look at the definition of cheap. According to a quick google search (definition from oxford languages^), cheap is defined as:
“Low in price, especially in relation to similar items or services” or “Of little worth because achieved in a discreditable way requiring little effort”
In general, the term “cheap” refers to something that is priced lower than average or of lower cost or value when compared to other products or services available to consumers.