Online fashion eCommerce has become increasingly popular in recent years, with customers able to shop for clothes and accessories more conveniently.
Customers value several things when shopping on fashion eCommerce. Some of the most important include:
Customers are more likely to consider “superior visualization” as an important aspect of their online shopping experience. They value the ability to see the products in detail and from multiple angles, which helps them make more informed purchasing decisions.
Advanced search capabilities to easily search and filter products by various criteria, such as size, color, style, and price. It allows them to quickly and efficiently find the products they are looking for.
Social media integration to discover new products and brands through social platforms. It can be done through social sharing buttons, customer reviews, influencer campaigns, and hashtags.
Assisted shopping to help customers find the right products and make informed purchasing decisions. It can include features such as virtual styling, chatbots, and personal stylists.