A press release is an official written or recorded statement that a company delivers to specific media outlets with the goal of having the content shared on reputable news platforms. This PR tool provides coverage about your brand that serves to generate publicity and increase brand awareness. Traditional PR strategies have evolved to take advantage of the increased engagement on digital media and now press releases are published on specific press release distribution sites and often your social media platforms.
Press releases can make an important announcement related to your brand, create interest in industry news or trending topics, promote new offerings or events, or provide other useful information to the public and prospective customers about your business. It should be short, concise, and factual, with clear, precise wording, an objective tone, and engaging language. You can feature numerical data and statistics to support your content or incorporate visual materials such as images and videos to make it easier to understand.