Both contact management systems and CRM platforms help businesses to interact more effectively with customers. However, they do this differently.
Contact management systems allow you to collect and store customer information. A support or sales team can use this information to better connect to clients. On the other hand, CRM software provides an end-to-end coverage of customer interaction. CRM platforms cover every aspect of the sales cycle and are more comprehensive technologies.
Normally, contact management systems are one feature of CRM software packages.