Programmatic advertising and programmatic marketing refer to the same thing and focus on the use of automation in buying and selling advertising and media. With this in mind, the same benefits of programmatic ad buying, minimal waste and acute campaign tracking relate to both terms. A programmatic marketing plan can be devised alongside other pay-per-click campaign methods and used to boost all your paid advertising services’ efficiency and accuracy. Speak to a member of our PPC team today to build an ideal paid advertising strategy bespoke to your company, so we can help you reach your digital marketing goals.