There’s an interesting story behind this which starts with Aaron Franklin, the owner of Franklin Barbecue in Austin, Texas - a joint which is so famous it has people queueing around the block to get a taste. When Franklin started wrapping his meat in pink butcher paper, people noticed, and the trend began. However, it’s important to note that peach paper is very effective for smoking meat, so while this started as a fad, it is still a legitimate trend.