While Universal Analytics (GA3) is still a great solution, we believe that its data model will not be able to keep up with the shift in consumer technology and behavior. Google Analytics 4 is, without a doubt, a big upgrade over its predecessor. Overall, GA4 gives its end-users a better understanding of the bigger picture, is built for the long haul and it will have all of Google’s newest features and tools.
Better view of the Bigger Picture
Built for the long term
New and exclusive features
We advise that you start your transition to GA4 as soon as possible. You don’t need to change anything in your website’s source code to start your new configuration. A basic setup of GA4 can be accomplished in a matter of days and can perfectly co-exist with your current Universal Analytics. In conclusion, we highly recommend that you start taking advantage of Google’s new generation of analytics. GA4 provides a future-proof solution to help your business adapt to the ever changing landscape of technology and regulations.