It depends. For smaller projects, we prefer to follow our asset review with two-way conversations and the rich gems they inevitably uncover: hidden insights, crucial nuances, and the stories that bring your solutions to life. If your project scales across multiple brands, departments, or locations, then questionnaires become a real necessity. In these instances, we would like to weigh in on and/or write discovery questionnaires—and prefer to have a few SMEs (subject matter experts) on hand for continued exploration.