Linguistic reduplication can serve as a powerful tool in marketing and public speaking by enhancing memorability and emotional resonance. In marketing, catchy phrases like "super-duper" or "hodge-podge" can create a playful tone that captures attention and fosters brand recall. This technique can evoke positive emotions, making the product or service more appealing. For instance, a campaign that uses reduplicated phrases can create a sense of familiarity and warmth, encouraging consumers to engage with the brand.
In public speaking, effective use of reduplication can emphasize key points and make the speech more engaging. Phrases like "easy-peasy" or "hurry-scurry" can inject humor and relatability, helping to maintain audience interest. Additionally, reduplication can create rhythm and flow in speech, making it more enjoyable to listen to. However, it is essential to use this technique judiciously to avoid overwhelming the audience or diluting the message.