Your marketing KPI will help you dial in what works and what doesn’t work in various marketing areas like new lead acquisition, turning those leads into customers (and then repeat customers), return on automation creation and recurring deliverables. you've got to have key marketing channels in place, but knowing what works and what doesn’t is where you learn how to build and scale your B2B business. Marketing KPI help you create strategic marketing campaigns that you can study and assess for the most positive results – that you can then turn into repeatable systems.