With the topics to write about, goals in mind, and a publishing schedule, it’s time to create the content. During the production process, it’s important to remember that one must create valuable content for the audience. The copy helps the reader progress through the customer journey and achieve their goals.
Generally, e-commerce content marketing educates the audience by showing them how to be successful. Copy that focuses on the brand or its products doesn’t have the best effect. People rarely care about why the item is great; they need to understand how it helps them.
Improve engagement by telling a story throughout the copy. Testimonials and case studies are natural ways to do that without overselling the brand. The customer shares their pain points in their own words and explains that the company’s product helped in some way.
Use every area of the content to help the customer visualize their success. This includes text in images and email subject lines. Conversion rates are sure to increase if the content indicates a positive outcome for the reader.