Subscription management is not synonymous with subscription billing, though the two are closely related and each play a crucial role for the subscription business model. Subscription billing is an automated, recurring process. Subscription management, however, involves non-recurring actions relating to the customer experience that occur due to recurring payments. In other words, subscription plan management takes your company beyond transactional commerce and moves into relational commerce, particularly as it pertains to customer relationships and customer success: reducing churn, improving retention, and increasing customer lifetime value.