Exploration and performance are always contextual. For example, if a creative pack has been explored in India, our algorithm does not know how well it would perform in Sweden. This is why “exploration” is always shown when a creative pack gets assigned to a new campaign. This is also why a creative pack can have a different status in different campaigns.
However, remember that our algorithm uses any information available, so knowing how well the creative pack performs somewhere (or with some audience) is better than not knowing anything at all. This means a creative pack that has already been explored in one campaign usually goes through exploration much faster when assigned to a new campaign since our algorithm does not have to start from scratch.
This is why we recommend setting up separate campaigns with higher CPIs for exploring creative packs; the more similar the audience is to the “actual” campaign you intend to use the creative pack in, the better the exploration will be.