Global expansion refers to any business activity in a new territory, from selling products or services, dealing in raw materials, manufacturing, exporting, importing or employing. Global expansion is often linked to fast-growing businesses that recognise they can make more money if there is a demand for what they do abroad, or that they can reduce costs by operating in a new territory. It can also be about driving brand recognition in a new region or even leveraging market share from a competitor who is also active in that part of the world.