There are a few things to consider when choosing a concealer color. If you want to cover up dark circles, you'll need a shade that's one or two shades lighter than your skin tone. If you're trying to cover blemishes, choose a concealer that's the same color as your skin or slightly darker. And if you're hoping to brighten up your overall complexion, go for a concealer that's one or two shades lighter than your skin tone.The best way to find your perfect match is by testing out different colors on your face until you find one that looks natural and blends in well with your foundation. Once you've found your ideal shade, be sure to invest in a good quality concealer so it will last longer and provide better coverage.