When you launch a digital marketing campaign, you need to keep the 7 C’s of marketing in mind. The 7 C’s framework helps you stay laser-focused on your target audience and your business objectives, boosting your reach and making it easier to get more customers. Connection Digital marketing is all about fostering connections with members of your target audience. Whether you’re posting on social media or publishing a blog post, you need to think about how to create those all-important connections. Content High-quality content is one of the foundations of a strong brand. If your website lacks useful content or the content you have doesn’t contribute to a positive user experience, your ads just won’t convert — no matter how much time you spend tweaking the copy. Context You need to deliver the right content to the right people at the right time. In other words, you must have content tailored to each stage of the buyer’s journey. Product/market fit is also an important consideration. If your product or service doesn’t align with the unique needs of your target audience, you won’t be able to scale your business effectively. Community Digital marketing emphasizes the importance of building communities around popular products and services. If you build a thriving community, you’ll have more opportunities to connect with audience members and learn more about their needs. Communication Traditional marketing methods focus on pushing information to audience members and hoping they respond. With digital marketing, it’s possible to engage in two-way communication with customers and products. You can easily gather feedback about your products or discover unmet needs in the marketplace, helping your business develop a competitive advantage. Customization Digital marketing allows you to deliver personalized messages to audience members rather than sending one message to hundreds, thousands, or even millions of people. Personalized marketing messages are more relevant to recipients, so they often have better conversion rates. Conversion Overall, the purpose of digital marketing is to increase conversions. NAV43 can help you persuade visitors to subscribe to your email list, download one of your lead magnets, or try a free demo of your products or services.