A mobile app allows users to perform specific tasks on their phone, tablet, or another mobile device. For instance, some apps may only allow you to browse and shop a store's products, while their full website may also include a blog.
This precision is part of the appeal, with consumers able to download apps offering the exact functionality they’re looking for without having to sift through any other "noise."
Additionally, apps can integrate location-based functions, which can help users make purchases more easily. For instance, if you own a chain of coffee shops and have an app, your app's location-based services can help them find the nearest location.