You can track the success of your PPC campaigns and its overall progression through a number of means. You can just leave it to us. It’s the easiest option, we’ll keep you informed  You can determine success based on the click through rate (CTR) of your ads which shows how many people are keen to learn more about your offering. You can gauge your quality score, which is determined by a combination of your keyword performance, ads, landing page performance and other factors. You can analyze your cost per conversion (CPC), to determine how much is being spent in order to gain a new client and consequently your ROI. You can also use Google Analytics and the Google Ads interface to collect valuable gleanings on how your ads are performing. It’s important to assess your results on a holistic level to determine if your benchmarks are being reached and how to proceed accordingly.