Vintage watches have only recently become fashionable again. Up until a few years ago, especially during the years of the quartz explosion, they weren't highly regarded - which allowed many people to get great deals. And the reasons are easily understandable.
For one thing, the world of watches closely resembles that of clothing since the timepieces, for many reasons, are considered by many to be a fashion accessory, on a par with glasses, belts, or shoes. True or false, this means that they are subject to fashion - and as such, we know that styles change over the years.
For example, when wristwatches were first launched, wristwatches were square or rectangular. This was the "modern" style of Art Deco, which wanted to differentiate itself from previous art movements - and so wristwatches, which were a total novelty, also had to differentiate themselves from pocket watches, which were instead round.
In addition, the typical men's watch from the Second World War until the Seventies were the so-called dress watches: an elegant watch, generally made of gold with a leather strap and minimal case size, from 30 to 36 millimeters. However, the watches introduced in the seventies were instead very large, flashy, and made of steel, so totally different from before.
Today, with the overwhelming return to mechanical watchmaking and vintage design, which is also proposed in "Heritage" watches that revive historical models of the various Maisons, we are returning to appreciate these small vintage watches - and therefore, to wear them also for their aesthetic characteristics that are quite different from those of "modern" watches. This vintage look is very popular in the production of modern microbrand watches as well.