Every domain is unique – for example, there can only be one GoDaddy.com – but the value depends on how much someone wants it. Find out how much your domain is worth with our domain appraisal tool.
While there are no concrete rules that determine a domain’s worth, length can be a major factor. Shorter domains, because they are easier for potential visitors to remember, are generally worth a lot. If a domain is long and hard to remember (or hard to spell), it’s generally not as valuable.
Another major piece of the puzzle is potential audience. A domain that’s understood internationally, like pizza.com, is more valuable because it has the potential to get visitors from all around the world. On the other hand, if you own SmallTownUSAPizza.com, your audience is much smaller as it has little value outside of that particular town.