Jasberry rice is a special variety of rice that has been developed through natural cross-breeding for over a decade. Dark purple in color, it is organic and non-GMO. Jasberry rice is considered the world’s healthiest rice and a new superfood because of its uniquely high level of antioxidants. What’s more, Jasberry rice is soft, aromatic and absolutely delicious. Jasberry rice is more versatile and affordable compared to the other superfoods in the market.