Bang & Olufsen audio centres around authenticity. As a listener, you should be able to hear all that's in the recording. The overall ambition is to make the listeners, wherever they are seated, the centre of the experience.
We do not try to remove or add to the experience, e.g. a booming bass, unless the artist intended this. You should be able to hear everything from the lowest to the highest notes and all the nuances in between.
You should be able to listen to the music – not the speaker - for a long time without getting tired. Bang & Olufsen wants to recreate not only the precision but also the spaciousness and envelopment in a recording.
As a customer, you should experience a sound recording precisely as the artist intended – nothing more and nothing less. This requires mastering sound processing from the source to the ear. You have to challenge the limits of technology to do this constantly.
In Bang & Olufsen audio designs, you will experience solutions in different materials and sizes as people have different needs and preferences. It is not about one size fits all. Bang & Olufsen believes that all customers want something unique, and we strive to provide this service.