Advertising objectives will play a role in determining the media channels. For example, if the objective is to reach a specific niche audience, then a targeted digital or print campaign would be more appropriate.
We also consider the cost of each media channel, the campaign timing and budget to make the decision. After evaluating all of these factors, we’ll develop a media strategy that outlines which media channels will be used, the frequency and timing of the advertising and the budget allocated for each channel.
Overall, the choice of media channels should be based on the target audience’s media habits, budget and the advertising objectives. Media channels that are most likely to reach the target audience efficiently and effectively should be prioritised.