Conversion of e-commerce sites usually consists of micro and macro conversions. It also includes the total number of clicks on pages, the ratio of visits to sales, and other indicators tracked in various tools and services. Plerdy click heatmap shows the information on the interactions with the most popular elements of a site and helps decide whether CRO is necessary. With the smart form builder, you can create dynamic banners, subscription forms, and other interactive solutions to attract visitors’ attention, keep them on your website, and perform CRO within a sales funnel.