Native Advertising refers to online advertisements that take on the form and function of the platform on which the ads appear. The point is to make ads less invasive and more like an organic part of the feed or content. reddit and Pinterest both offer great examples of Native Advertising as the standard. Sponsored content is one form of Native Advertising; digital media companies like Buzzfeed frequently utilize sponsored posts on platforms like Instagram and Facebook. Aside from digital platforms, radio DJ product endorsements are another familiar example of Native Advertisements.