Toyota is discontinuing the C-HR because of sluggish sales. The C-HR was introduced in the US market in 2018 and was positioned as a stylish and youthful alternative to other small SUVs on the market. However, it failed to resonate with American buyers and only sold around 40,000 units last year. In comparison, Toyota's other small SUV, the RAV4, sold nearly 400,000 units in 2019. As a result, Toyota has decided to pull the plug on the C-HR and will not sell it in 2020. This doesn't come as a surprise given that rumors about the C-HR's fate have been swirling for months now. It's unclear what Toyota will do with the C-HR nameplate going forward, but it's possible that we'll see it revived for another vehicle in the future.