Approximately 93% of shoppers have agreed upon the usage of coupon codes, discount vouchers, or gift cards while they shop. Retailers can’t just dish out such great offers without thinking of the valuable benefit they would get out of it. These deals are not healthy in the long run. Instead, retailers can use data analytics to measure the data to understand the impact of these promotional offers in the long term. Retailers can accordingly adjust the strategy and change the offers based on the statistics. The positive results will be visible in the average monthly revenue.