To succeed in B2B e-commerce, it is essential to have a well-defined plan in place. Before beginning the development of your B2B website, it is important to identify your goals and determine the necessary functionalities your online shop will require. In today's digital age, over 75% of B2B buyers make their purchases online and expect a seamless e-commerce experience that is on par with B2C shopping. This includes intuitive navigation, quick access to key product information, and a self-service options.