One of our motivations to offer managed hosting in the AWS cloud was the fact that, through our consulting services, we observed so many customers paying substantial prices for "cloud" hosting, while getting little more than virtualized servers (if that). The more we learned about the AWS cloud, the more it became clear that it's simply not possible to build, in a traditional hosting environment, what can be built in the AWS cloud. The technology is far more advanced than any other hosting platform available. Everything from self-healing/auto-scaling systems, to geographically distributed systems, to integrating new/modern design patterns into your software. What we have found is that we can build dramatically better systems, often for lower costs than our customers were paying previously. In addition, our support model is greatly preferred by our customers over the kind of relationship they had with prior hosting providers.