The 7 stages of the customer journey are:
Out-of-Market Stage: Customers in your target audience realize they have a problem.
Trigger Stage: They realize something needs to change.
Initial Brand Consideration Stage: They establish an initial list of brands that may be able to fulfill their needs.
Active Evaluation Stage: They begin to evaluate each solution's pros and cons.
Purchase Decision Stage: They finally choose a product or service! (Hopefully yours!)
Experience Stage: They experience your product or service and become familiar with it.
Loyalty Stage: They develop an affinity for your product or service, and your team nurtures their loyalty.