A winback email is a message sent as part of a winback email marketing campaign to prospects, leads, and customers who have decided not to purchase your product or services.
These can be closed-lost sales leads, prospects that have simply not responded to your offer within a specified period, or former customers. The point is to rekindle the relationship your business has with the prospect, lead, or customer and generate more sales.
Winback emails often include reminders of past purchases, personalized special offers, or exclusive content to motivate customers to return. With a winback email strategy, you can re-engage the prospect, lead, or customer and encourage them to reconsider your brand.