A lot of the companies you see on our list above offer both free services and paid services. The biggest difference is most likely going to be access to features. While the basic service that is free will give you access to some features, if you want access to all of them, you will need to pay. This is also relevant for hashtags, too – a paid service is going to give you access to the most trending and popular hashtags in your category, which of course, is going to give you a better chance of doing well. At the end of the day, you have to decide whether it’s worth paying for a premium service – we think that it is.