The inequalities between women and men are greatest in developing countries. Coffee growing, management, and trade has typically been controlled by men, which means they also control the source of money and resources for these rural communities. The United Nations and the World Food Programme focus on helping women because they often in-turn help their families and the community around them. This has the effect of bringing up the entire community, and overtime, the society. We only purchase coffee that directly supports the employment, management, and economic empowerment of women. With this increase in economic opportunity, women invest in their children and communities.