7 Benefits of Appearing in Rich Snippet Search Results: 1. Offer Visual Appeal. 2. Improve Click-Through Rates From Search Queries. 3. Offer Faster and More Immediate Industry Specific Information. 4. Lowers Bounce Rate Which Improves SEO. 5. Improves Your Website’s Trust Factor. 6. Offer New Opportunities for Personalization. 7. Provide Higher-Quality Results