SEO is an essential tool for businesses of all sizes, but it can benefit small businesses looking to compete with larger companies in their industry. SEO costs vary depending on the business's size and the competition in the industry. Still, businesses in Texas can expect to pay anywhere from $500 to $5,000 per month for SEO services. That may seem like a lot, but the average cost-per-click for paid search in Texas is $2.32. That means that if a business can get just 10 clicks per month from their SEO efforts, they will have already broken even on their investment. And, of course, those 10 clicks could easily lead to much more business than that if they result in conversions. In other words, SEO is an essential and powerful tool that can help businesses in Texas to reach their goals. While the cost may seem high initially, it is more than worth considering the potential return on investment.