Finding insurance leads for free can be a challenge, but there are several strategies you can use to help attract potential clients. One approach is to establish yourself as a thought leader in the industry. You can create valuable content, such as blog posts or social media posts, that provide information and advice about life insurance. This will help establish your expertise and attract clients seeking guidance on their insurance needs. Another option is to leverage your existing network. Contact friends, family, and professional contacts to inform them about your services and ask for referrals. You can also attend industry events and conferences to network with other professionals and potential clients. Finally, consider partnering with complementary businesses, such as financial advisors or estate planning attorneys, to offer your services to their clients. This can be a win-win situation for everyone involved, as you can provide valuable services to their clients while generating leads for your business.