Outbound Marketing and Inbound Marketing have differences in aspects including approach, goals, and implementation channels. While Inbound Marketing focuses on attracting customers by creating and sharing valuable content to meet and solve their needs. Outbound Marketing proactively approaches potential customers through advertising and is often interrupted through campaigns. The main activities of inbound marketing include SEO, email marketing, blogging,… Meanwhile, outbound marketing includes advertising, telemarketing,… The goal of inbound marketing is to build long-term relationships with customers and increase customer loyalty through meaningful content. Outbound marketing aims to reach customers quickly and promote immediate purchase actions.