Customer advocates don’t just offer a company the comfort of knowing they have guaranteed sales opportunity in the bag, they have the potential to spread the word far and wide about a brand. It’s this marked ability and concerted effort to sell your brand for you that ensures the crossover between loyal follower and true brand advocate.Add to that a customer’s natural credibility and impressive reach — not just within their own communities, but across a multitude of platforms, and it’s not difficult to see why customer advocacy tops the agenda for so many marketers.