The price of natural diamonds is changing due to a combination of factors, including shifts in consumer demand, advancements in technology, and fluctuations in supply. As more consumers, particularly millennials and Gen Z, prioritize ethical sourcing and sustainability, there has been a growing interest in lab-grown diamonds, which are often less expensive and environmentally friendly. This has put pressure on the natural diamond market, leading to price adjustments. Additionally, economic factors such as inflation, global trade policies, and changes in mining operations impact the availability and cost of natural diamonds, causing prices to fluctuate. As the industry adapts to these evolving dynamics, the pricing of natural diamonds continues to experience shifts, particularly starting in Summer of 2022 when a significant decline in prices started.