Choosing between Google reviews and TripAdvisor depends on what you're looking for. Google reviews are seamlessly integrated into search results, making them easily accessible. They cover a wide range of businesses beyond just travel, providing a broader perspective. TripAdvisor is specifically designed for travel and hospitality. Its structured format and focus on traveler experiences can provide in-depth insights. It's all about sharing experiences, especially for hotels, restaurants, and trips. So, if you're exploring places, TripAdvisor's got your back.