Technological shift, flexibility to users to access the web anywhere and at any time, coupled with evolution in the customer touchpoints, have forced organizations to stay ahead of the curve in user experience and usability. The importance of usability testing has grown many folds to validate UI components, determine the best user journey path, and anticipate every possible user scenario and pain point. Usability testing also helps businesses minimize support costs, increase user satisfaction, save on development and redesign efforts, and gain a competitive advantage.