The digital marketing course offers a broad-based exploration of essential digital marketing domains. The curriculum includes search engine optimization (SEO), where students learn strategies to increase website visibility, and social media marketing, which explores the use of platforms like Facebook, Instagram, and Twitter for brand promotion. The course also delves into pay-per-click advertising, demonstrating how to drive traffic through paid ads effectively. Conversion optimization is another module teaching techniques to convert website visitors into customers. In the web analytics component, students gain insight into the data behind user behavior. Content marketing and email marketing modules instruct on creating compelling content and using email as a powerful marketing tool. Lastly, the training covers mobile marketing, equipping learners with the skills to reach audiences through mobile devices.