The Top 4 Metrics You Should Track for a Product RoadMap Survey: 1. NPS Net Promoter Score, as the name itself suggests, is the metric that determines the customers' satisfaction and loyalty towards your brand and, in-turn, their likelihood of recommending, sharing or promoting your brand in their circle. 2. Customer Effort Score This metric is used to track down the ease with which your customers are able to access or find out about your product. These are used to determine the points where your customers have to put in additional efforts on their end to use or find out more information about the product. 3. Customer Acquisition Cost This metric measures your ROI against your investments for marketing, sales, promotions, advertising and branding, cumulatively. 4. Usability It is also important to measure the usability of the product/feature and its associated elements, such as websites, apps, etc.