If you don't protect your IP, you could find your business at risk. It is important to secure rights in your intellectual property and enforce those rights against third parties.
If you don't protect your invention, another party might use the same or similar technology to create a competing business. If you fail to secure rights in your business name, product name, or logo, a third party could confuse consumers by launching a product under a similar name. Copyrighted content can be essential to your business and very detrimental if duplicated. A trade secret is often the "secret sauce" that gives a business an edge, so it is important to keep it secret.