Whether to target specific keywords with search intent, or a more general and highly competitive keywords will depend on what your business goals are. For example: You are selling ‘luxury car’, and your SEO agency suggest targeting the exact keyword ‘luxury car’. Now this keyword is highly competitive, too generic and without any specific hints that the user is interested to buy, rent or simply just for viewing pleasure. Worst of all, your SEO agency may be charging you $2,000 per month to rank your website using these type of generic keywords without any guaranteed returns. A more suitable keyword to use can be ‘luxury cars dealer’ for example. You are assured that users who search for this specific keyword have the intention of buying a luxury car. Talk to us to understand what works best for your business. https://outrankco.sg/seo-singapore/