Subscription-based e-commerce is a type of online shopping where customers pay a regular fee to receive goods or services on a recurring basis. Think of it like a club or a membership. For example, you might pay a monthly fee to receive a box of beauty products, a monthly delivery of healthy snacks, or access to a streaming service for movies and TV shows. Instead of having to remember to go to the store and buy things you need or want, with subscription-based e-commerce, you can set it up once and have the items you need delivered to you automatically. This can make life easier and more convenient, and is especially popular for things like food, beauty products, and entertainment.