Drip, sometimes called Drip.com, is an eCommerce CRM. The acronym CRM stands for Customer Relationship Management. All sorts of companies use CRM software to manage information about their customers so that they can best serve them.
As an eCommerce CRM, Drip integrates with your online store and tracks the different actions that your customers take.
For instance, Drip can note what items customers add to their shopping carts. This lets you see what’s working, create email marketing flows, personalize your messages for different segments of your customer base, and much more.
Drip is one of the best marketing tools to boost your revenue by learning more about your customers.