It depends. Most states that have employee social media privacy laws also prohibit your employer from requiring that you market, post, or promote their products or business on your personal social media page. Not only this, but your employer runs into the risk of violating certain Federal Trade Commission (FTC) rules and regulations on advertising. Comments made to Facebook or Twitter by an employee could be viewed as advertisements or endorsements subject to FTC regulation. Additionally, the comments might be considered unfair and deceptive acts in commerce. Generally, it is okay to ask employees to use their personal accounts to promote the business, but the question of whether it can be required has not been addressed by federal law makers.