The speed of making changes Marketing needs the ability to quickly edit, publish and remove website assets. These include webpages, text, design, lead generation features like banners and pop-ups, and plugins. Waiting weeks for a small change will not enable marketing with the agility they need to respond to ongoing events and ramp-up activities in an efficient way. Here at Swimm, we make it a point to enable our marketing team to quickly make website changes. • Outsource: • : An outsourced company will often be quicker to respond and make the changes, because these are the services they provide and compensated for.; • Inhouse: • : Inhouse development of the website is often a sidegig. Therefore, making changes will usually take longer. If the company decides to keep the solution inhouse, a good way to deal with marketing needs is through developer shifts or allotting a certain scope of marketing tasks to each developer. This is what we do here at ; • Swimm: • Website: •  ; • builders: • : Most non-complex changes can be performed by the marketing person, enabling the fastest response. More complex changes will still require coding and thus still need a solution from the development side. • Outsource: • : An outsourced company will often be quicker to respond and make the changes, because these are the services they provide and compensated for.; • Inhouse: • : Inhouse development of the website is often a sidegig. Therefore, making changes will usually take longer. If the company decides to keep the solution inhouse, a good way to deal with marketing needs is through developer shifts or allotting a certain scope of marketing tasks to each developer. This is what we do here at ; • Swimm: • Website: •  ; • builders: • : Most non-complex changes can be performed by the marketing person, enabling the fastest response. More complex changes will still require coding and thus still need a solution from the development side.;2. Developer proficiency Website development is a skillset. It requires knowing the nooks and crannies of page speed, CSS, responsiveness, and more. These things could make or break a website. In addition, website developers need to know how to build an SEO friendly website, and integrate with marketing tools for marketing automation, Google Analytics, heatmaps, and more. • Outsource: • : Out-sourced developers are proficient in web development because this is their main profession. They know the different website building technologies from end-to-end.; • Inhouse: • : In-house teams have to learn web development to hard-code a website. In essence, they are building a CMS product for the marketing team. Here at Swimm, we came up with a solution to overcome this challenge - we discuss it below.; • Website builder: • : Standard needs are supported out of the box. Sophisticated and complex changes require an experienced developer, either inhouse or outsourced. • Outsource: • : Out-sourced developers are proficient in web development because this is their main profession. They know the different website building technologies from end-to-end.; • Inhouse: • : In-house teams have to learn web development to hard-code a website. In essence, they are building a CMS product for the marketing team. Here at Swimm, we came up with a solution to overcome this challenge - we discuss it below.; • Website builder: • : Standard needs are supported out of the box. Sophisticated and complex changes require an experienced developer, either inhouse or outsourced.;3. Unique integrations Each company has its unique integrations with the website, from product login to a special CRM integration to showcasing part of the product in the website. These are important for lead conversions and are an essential part of the marketing funnel and product adoption. • Outsource: • : Outsourced developers are not familiar with the product code and are usually not able to perform the integrations themselves.; • Inhouse: • : Inhouse teams know the product because they wrote the code. They have the abilities to create these integrations.; • Website builder: • : These integrations do not come out of the box and require development. • Outsource: • : Outsourced developers are not familiar with the product code and are usually not able to perform the integrations themselves.; • Inhouse: • : Inhouse teams know the product because they wrote the code. They have the abilities to create these integrations.; • Website builder: • : These integrations do not come out of the box and require development.;4. Costs A website can become a very costly product, when adding up storage costs and working hours, not to mention additional costs like design. • Outsource: • : This is the most expensive solution. Any website change is billed and storage costs are very high and can climb to a steep number as the traffic grows. Therefore, even if you outsource your development, we recommend obtaining the code inhouse afterwards for changes.; • Inhouse: • : Costs depend on the cost of your team. The bill at the end of the month will not catch you by surprise though.; • Website builder: • : Many solutions are affordable, reducing the cost of working hours. Storage and unique changes still need to be taken into budget considerations. • Outsource: • : This is the most expensive solution. Any website change is billed and storage costs are very high and can climb to a steep number as the traffic grows. Therefore, even if you outsource your development, we recommend obtaining the code inhouse afterwards for changes.; • Inhouse: • : Costs depend on the cost of your team. The bill at the end of the month will not catch you by surprise though.; • Website builder: • : Many solutions are affordable, reducing the cost of working hours. Storage and unique changes still need to be taken into budget considerations.;5. Security Websites need to be secure to prevent cyber attackers from making any changes to it and gaining access to valuable assets. • Outsource: • : Many outsource companies choose a standard, non-secure solution like WordPress. Therefore, if you choose WordPress, it’s important to change passwords and take additional security measures.; • Inhouse: • : A hard-coded website enables complete control over the site security.; • Website builder: • : Some solutions are more secure than others. • Outsource: • : Many outsource companies choose a standard, non-secure solution like WordPress. Therefore, if you choose WordPress, it’s important to change passwords and take additional security measures.; • Inhouse: • : A hard-coded website enables complete control over the site security.; • Website builder: • : Some solutions are more secure than others.;