Each Alive! formula is created to help you live your best life, but there are different levels for different wellness needs.* Alive! Energy formulas are a great place to begin a multivitamin routine and support your daily wellness and cellular energy.* Ultra Potent formulas contain more food-based blends and premium B-vitamins. Once Daily formulas are meant be taken just as their name says: once a day! Max3 and Max6 formulas are our most potent offerings.