The better your website is optimized, the higher it will rank in search engines and the greater the chance customers will find your website over your competitors'. Restaurant SEO drives traffic to your restaurant website which could help you increase restaurant sales.Why SEO Matters to Businesses SEO has great benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a key part of a digital marketing strategy.