Nuts: For some crunch and texture, sprinkle the cake batter with 1 cup chopped walnuts or pecans before baking. Chocolate chips: For little pops of chocolate throughout the cake, fold 1 cup semi-sweet chocolate chips into the cake roll batter. I also love butterscotch chips. Spiced cream cheese filling: For a slightly spiced filling, stir 1 to 2 teaspoons pumpkin pie spice into the cream cheese mixture. Whipped cream or Cool Whip: If you're not a fan of cream cheese frosting, fill your pumpkin yule log with sweetened whipped cream or cool whip. Chocolate filling: Pumpkin and chocolate make great partners. Try filling the cake roll with chocolate cream filling instead of cream cheese. This chocolate cake filling from Savor The Best is a great option.