One of the most important things to consider when designing a website is trust. If you want people to invest in your product or services, they need to know that they can trust you as a business. By creating a professional-looking site, you're showing visitors that you're serious about your business and have put thought into how it looks and operates. A good way to build trust with visitors is by showing them who works for or owns the company behind the website. If there are people listed on the About Us page of your site, make sure their photos are clear and easy to read (and taken recently!). This way potential clients will know exactly who they're dealing with before contacting anyone at all - and hopefully feel more comfortable doing so because they recognize someone on staff from previous interactions with them elsewhere online (like Twitter).