The goal of urgent care is to provide timely medical treatment for illnesses and injuries that require immediate attention but are not serious enough to warrant a visit to the emergency room. Urgent care centers strive to offer quality healthcare services in an efficient, cost-effective manner. They can diagnose and treat common ailments such as colds, flu, minor cuts or burns, sprains and strains, ear infections, urinary tract infections, allergies and asthma attacks. In addition to providing diagnosis and treatment for these conditions they also provide preventive health services such as immunizations.