Google Guaranteed is a program associated with Google's Local Services Ads. It's designed to instill consumer confidence by offering a money-back guarantee for services booked through eligible businesses advertised via Local Services Ads on Google.
The cost structure for Google Guaranteed isn't straightforwardly tied to the badge itself but rather to the Local Services Ads. Here's how the pricing generally works:
Pay Per Lead: With Local Services Ads, businesses typically pay per lead rather than per click. This means you pay for potential customers who contact your business through the ad. The cost per lead can vary widely based on factors like the industry, location, and competition. It could range anywhere from $5 to over $100 per lead.
Ad Budget: Businesses set a weekly budget based on how many leads they want to receive. Google provides guidance on setting this budget and can adjust it based on demand and other factors.
No Separate Cost for Google Guaranteed Badge: The Google Guaranteed badge itself does not have a separate or additional cost. However, businesses must meet certain criteria, including licensing and insurance requirements, and may have to undergo a background check, all of which could have associated costs.
Membership Cost in Some Cases: Google has offered a subscription program called Google Guaranteed for businesses that do not advertise through Local Services Ads. This membership has a monthly fee of $50 USD, which could vary by region.
Prices and structures can change, and there may be additional nuances or regional variations to consider. Therefore, it's always a good idea to consult directly with Google or a knowledgeable professional to get the most accurate and up-to-date information for your specific situation.