People's attention spans aren't getting any longer, so we keep our videos short and sweet, usually running between 30 to 120 seconds. We find that this timeframe strikes a good balance – long enough to get across all the important stuff and keep viewers interested, but not so long that they start checking their watches. Sure, our videos might not cover every single marketing detail, but that's by design. We want to give you just enough info to grab your attention and get you thinking about the next move, whether it's hitting us up for more details or jumping into a trial. The goal is to serve up content that's easy to digest, making sure our message sticks with you.