The application of a contextual ontologies approach should blend with your site’s UX and context using the description logic language and natural language processing. This adds to your personalized search capabilities. Meeting personal needs is successfully is the intent of personalizes search. Selling a web design project is one thing, helping a business make their site work to meet real consumer needs is another. That requires an effective ontology that organizes data, limits complexity, and makes it easy for people to find what they need.