KPIs, or Key Performance Indicators, are the backbone of data analytics. They are the metrics used to measure the success of a business or marketing campaign. KPIs can be anything from website traffic to conversion rates to social media engagement. They are important because they provide insight into how well a business is performing and where improvements can be made. By tracking KPIs, businesses can make data-driven decisions that lead to increased revenue and customer satisfaction. So, if you want to take your business to the next level, start paying attention to your KPIs and watch your success soar!