Any lead scoring system is a testament to continual improvement. While your organization may seem the same, there are trends, business models, and culture that continue to evolve.
how-to-setup-lead-scoring-in-hubspot
Just when you think you have your HubSpot lead score dialed-in, the market norm and perspective will change. Whether it’s systemic and aggregate, like a new business model, or as minute as a platform change, your targets require dedication to stay relevant.