This is to test how updated you are with the ongoing trends. Based on the study, given below are some popular digital marketing trends in 2022:  Instagram Reels: Since it was a new feature, Instagram promoted accounts and posts that generated more Insta Reels. The feature allows marketers to create short-form videos of 15 to 30 seconds. Moreover, the channel renders sophisticated audio and video processing tools so that you can customize your content based on your requirements.  Video Marketing: It's a brainer that visuals leave better impacts. Studies have found that video marketing drives better brand awareness and lead generation results. Hence, video marketing will also remain the top trend in the upcoming years.  Voice Search Optimization: Since many Millennials and Gen Z are using Alexa and similar products, voice search optimization is gaining massive popularity among today's audience.  Geofence Marketing: As the name suggests, such an approach connects smartphone users in a specific geographical area. Businesses can utilize this trend to target potential customers while buying from a competitor. Besides the internet connections, like Wi-Fi, geofence marketing employs RFID, Bluetooth, etc.  This is one of the most asked digital marketing interview questions for freshers.