Typography is used slightly differently when creating handheld pieces, environmental objects like a poster, and digital designs, such as websites or presentations. Here are a few examples.
Handheld Items (Brochures & Postcards)
On a handheld pieces with more body text, it's important to set up a clear typographic hierarchy through size, weight, and color.
Environmental Graphics (Posters & Signage)
When designing environmental graphics, consider how the piece will be viewed from a variety of distances. Text hierarchy remains essential, however, high contrast becomes more important to increase legibility. Avoid condensed fonts because they are especially difficult to read from a distance.
Digital (Websites & Presentations)
Typography in digital content needs to be as simple and succinct as possible. Users are more apt to scroll past your content or zone out if it’s too long or too complicated. Grouping similar content helps users digest the information important to them, and simplified layouts also help create a more user-friendly experience.