With complex global supply chains here to stay, advancements in demand planning technology, especially in the areas of AI and ML, continue to enhance the capabilities of demand planning application platforms, improving accuracy and the efficiency of the demand planning process. A demand planning platform equipped with supply chain AI and ML capabilities, for example, can predict changes in demand from both internal and external data signals. It can also automate data collection and pre-processing, allowing planners to focus their attention on generating demand insights and forecasting. Using digital transformation to increase agility and empower planners is especially important when planning for circumstances that don’t exist in historical data, like a social media-driven trend.