PDFs are static documents that reflect information at a specific point in time, and do not show real-time changes, for example if there’s an update to the brand logo or if brand messaging changes.
PDFs are also more difficult to create, maintain, and distribute compared to digital brand guidelines, and you always run the risk that an outdated version is somewhere out there in the world. Making small changes in text or imagery in a PDF is tedious and creates dependencies on other teams or external agencies.
By using Bynder’s Brand Guidelines which are digitized and part of your foundational DAM, everyone has access to the most up-to-date version of all relevant brand elements since the creators of your guidelines can make changes easily and quickly—immediately reflected for all users.