ALWAYS PRE-CHILL YOUR COOLER. Coolers used immediately after being stored in a warm garage or vehicle will trap in warm air and accelerate the rate of ice melt. Storing your cooler at or below room temperature or throwing in a “sacrificial” bag of ice the night before will ensure your coolers insulative properties work with you, not against you! If the interior walls of the cooler are cool to the touch, you’re off to a good start. ALL ICE IS NOT CREATED EQUAL. Small cubes of “wet ice” (ice kept at or near 32 degrees Fahrenheit) are often already halfway to water. Hard-frozen bags found in the back or bottom of the cooler at the store is always preferable. For those looking to go pro, we recommend dry ice or our Yukon Ice Block in combination with regular ice cubes for maximum retention. DON’T SKIMP, FILL ‘ER UP! Air is always warmer than ice, so be sure to fill in any empty space in your cooler with ice. TWICE THE ICE is oh so nice. Aim for a 2:1 ice-to-contents ratio when packing your cooler. DON’T DRAIN THE ICE MELT! As ice begins to melt, keep that newly liquified glacial good-good in the cooler to improve ice retention. KEEP IT SHUT! Minimize time spent with the lid open, and always latch/zip it shut once you’ve fished out your next cold one. Because… ya know… a closed cooler works better than an open one!