Customer segmentation in eCommerce allows businesses to categorize customers into smaller fractions of people with something in common. So, it becomes much simpler to curate the right marketing campaigns that will drive better results.
People value experience more than anything else. Customers are now quick to abandon a cart where they do not get the desired or expected experience. In fact, stats show that 91% of customers are more likely to refer to a business that meets their expectations.
Prompt response to customers’ actions with relevant content is no longer an option but a key component of personalized marketing. You need to understand and acknowledge the differences between your customers. Customer segmentation is key to your success whether you have a B2B, B2C, or any other business model.