adidas bought the Five Ten brand in 2011, and the California-based footwear maker integrated with the adidas Outdoor team in 2017. Five Ten, which makes shoes for rock climbing and mountain biking, was started in 1985 by Charles Cole, a chemist who loved climbing. Five Ten footwear has always been athlete driven, with climbers and bikers providing real-world feedback for design and development.Learn more about the history of the Five Ten brand on the adidas blog.