Whether you're selling handmade t-shirts or a complete enterprise solution, there are many advantages to having your own ecommerce store, rather than relying on a marketplace.Having your own store makes your brand look more professional and gives you a wider market audience to attract. You'll have complete control over what your customers see, without having to share a platform with your competitors, and can find out more about your customers for more personalised marketing.iST Digital helps Australian businesses of all shapes and sizes to set up an online store quickly with simple ecommerce web design solutions.