To improve your Google Play Explore traffic results, ASO is key. By optimizing your app listing you’re ensuring that any visitors via explore traffic are more likely to convert. This is especially important for explore traffic users as they are not necessarily a target user, they’ve not been targeted by a paid campaign of yours, and they haven’t directly searched for your app, so they may need some extra persuasion. What’s more, the higher your app ranks (which is affected by ASO), the better visibility it will have across the Play Store and thus will bring in more explore traffic.