"A claim is a request for an adjustment," says the definition. When corporate communicators ask for what they believe they are entitled to, the message is referred to as a "claim message." You can maintain a positive reputation and keep clients by reacting equitably to reasonable requests in adjustment messages. The claim manager is responsible for managing the claims process from initial notification of a loss to its conclusion. The claim manager may have one or more assistants who help with specific tasks related to the claims process. Often, a separate attorney or insurance agent is assigned to handle each case. However, some companies have a senior claims representative who handles all cases that come into the office. Claims representatives work on commission only. That is, they are paid based on how much insurance company pays out, not on what they save the company money. As such, they have no incentive to deny claims. Because there is no guarantee how much an insurance company will pay out on any given claim, it is important for claims professionals to research prior losses, claims histories, and settlement amounts before making a recommendation about payment. They should also keep current with industry news and regulations that affect coverage decisions. Finally, claims professionals must ensure that they communicate effectively with their clients during the claims process. Failure to do so could result in a denial of a claim or a delay in its resolution.