The products are the key factor that needs more attention in your e-commerce platform. You need to highlight the product features with effective content that can easily attract buyers to your shopping cart software. Also, you need to show off the count of buyers who have already purchased the same product. When the count is high then the trust in the product will automatically increase. Also, show how much demand the product has in the market. Intimate your customers when there are new arrivals of the products of their interest. When the product goes out of stock you need to inform your customers about it and create an urge in them to buy the product once the stock is filled again.