A term coined by Everett Rogers: “Diffusion is the process by which an innovation is communicated through certain channels, over a certain period of time, among members of a social system” (Rogers, 2003, p. 5).
“Diffusion is the process in which an innovation is communicated through certain channels over time among the members of a social system”.
ROGERS, Everett M. (2003) Diffusion of innovations. 5ed. New York: Free Press.