Also referred to as ‘Ex-Date or Going-Ex’: This is the date the dividend eligibility expires. Example: if a stock has an ex-date of July 14th 2020, then shareholders who buy the stock on or after that date will not qualify to get the dividend as they are buying it on or after the expiry date.  Shareholders who are holding the stock after the market close one business day prior to the ex-date will receive the dividend.