A conversion funnel (also called a purchase funnel) is a model that allows you to visualize users’ journeys to becoming customers or clients. While conversion funnels may differ in structure based on your business or marketing strategy, they typically include five main categories:
• Awareness – This is when users first encounter your brand. When focusing your efforts on this stage of the funnel, your goal is to attract potential customers to your website.
• Interest – During this phase, you’ll want to build visitors’ interest in what your brand has to offer.
• Consideration – After your audience becomes interested in your brand, they’ll begin considering whether to purchase a product or sign up for your services. They might compare things like cost and convenience or read reviews from other customers before making a decision.
• Conversion ¬– Finally, after moving through the initial three stages, visitors will complete the funnel by converting. Depending on your business goals, this could be a purchase, contact form-fill, etc.
It’s important to keep in mind that the final stage of the conversion funnel isn’t your ultimate goal. Rather, you should aim to retain customers and encourage repeat purchases and overall brand loyalty.