With the growing number of consumers interested in water quality, Kinetico was looking to find a partner to help educate consumers about the importance of improving their water. Mike Holmes was a natural choice for Kinetico. “Mike looks for best-in-class, quality product solutions. He is committed to doing things right and improving lives with better water which all closely align with Kinetico’s values,” claims Beth Allison, Kinetico Marketing Director – North America.