The top features include identifying at-risk customers, analyzing an email subscription list, tracking the cart abandonment rate, built-in loyalty program, omnichannel messaging, and much more if an eCommerce CRM is truly going to be worth the money.
A good eCommerce CRM should have three main elements:
Data reporting: Data reporting helps businesses identify and track crucial metrics and KPIs such as:
Conversion rates
Cart abandonment rates
Customer churn rate
Average order value
Data analysis: Instead of spending hours analyzing data with Excel or Google Sheets, these platforms do the heavy lifting for you, helping identify hidden areas of improvement.
Integrations: Finally, an eCommerce CRM must be flexible enough to support numerous third-party integrations. For example, it should be easy to integrate a CRM into your tech stack, including your CMS, payment processor, and other eCommerce CRM tools.