While outbound sales techniques aren’t inherently worse, they can be quite different.
With inbound sales, customers self-identify and contact the company directly. With outbound sales, reps need to make contact with leads who are inherently less engaged and work to build a rapport.
In some ways, the outreach mindset comes with an advantage because outbound reps are targeting individuals who might not fully understand the value of a product or service and, because of that knowledge gap, would never become an inbound lead.