Moretti is popular due to its rich history, award-winning taste, and iconic branding. The beer has been around for over 160 years and gained attention when Heineken acquired the brewing company in 1996, which led to a controversial involvement with the Italian Antitrust Authority. Moretti further solidified its popularity by winning silver and gold awards in the 2006 World Beer Cup. The mustached drinker depicted on Moretti's labels since 1952 has become an iconic symbol associated with the beer, resonating with beer lovers not only in Italy but also worldwide.