SMS messaging is an effective tool that can be incorporated into lead nurture campaigns to enhance communication with leads. By obtaining consent from leads, businesses can send targeted SMS messages to deliver time-sensitive information, limited-time offers, or purchase reminders. SMS messaging allows for quick interactions and responses from leads, helping to keep them engaged and moving through the sales funnel. By using SMS messaging as one of the channels in a multi-channel lead nurture campaign, businesses can increase their chances of driving repeat purchases and converting leads into customers.