Monitoring your competition is good practice. It helps you understand what they’re promoting, so you can refine your messaging and stand out with your target audience. There are two ways to monitor your competitors’ Instagram Advertising campaigns: through Facebook Ads Library, or using third-party listening tools.
Facebook Ads Library is free and open to any Facebook advertisers. This is a comprehensive, searchable collection of all ads running across Facebook apps and services, including Instagram. Using the Ads Library, you can search for ads by advertiser name or product category. This information is invaluable when it comes to staying competitive in the marketplace and achieving cut through with your ads.
If you’re working with AdVisible, we’ll also use state-of-the-art third-party listening tools to keep an eye on the competition. This allows us to track the different offers and promotions your competitors are pushing across Instagram, and optimise your campaigns accordingly.