The term “Organic SEO” "White Hat SEO" or “organic search engine optimization” refers to the organic methods used such as keyword research, on and off page optimization, blog posting outreach and link building, that help your website rank on the first page of organic, unpaid search engine results pages. SEO is the acronym for Search Engine Optimization and by definition this means "the process of improving the volume and quality of traffic to a website through organic search engine results mainly via Google Search, Bing, Yahoo amongst other less known search engines. The practice of SEO involves optimizing contents of a website, webpages, or specific article to increase the quantity and quality of its traffic from a search engine’s organic first page results.