An outbound campaign is a form of advertising where your company actively approaches potential customers instead of waiting for them. This can be done through a variety of methods, such as Direct marketing, Banner advertising, view, PR actions. Outbound campaigns can be a great way to quickly reach a wide audience and acquire new customers. However, you should still plan and execute them carefully, as they can also easily attract negative attention if not handled well. If you are thinking of launching an outbound campaign for your business, you should first consider the target audience you want to reach and the best means to do so. Your outbound marketing efforts can be very effective if you approach it with a little creativity and offer your target audience value accordingly to view your ad. This can be coupon codes or an appealing design.