A good subject line can create a long-lasting influence on the reader’s mind. It is the first impression of your email and will invoke the reader to click on your message and read its contents. A user will first read your subject, and then if they like it, they will read the entire email. Therefore, you must write the subject line keeping in mind the campaign’s audience. Here are some helpful tips for email marketing subject lines:
- Keep it short
- Descriptive
- If you use emojis, use them carefully
- Add personalization