If you want to build a community of others with an interest in the same craft, sell tools and materials they'll need, and provide other resources to help them in their crafting journey. These can include how-to articles and other guides on your website, product reviews for different tools, and more. You can also offer your crafting guides in ebook form and sell digital downloads using Shift4Shop's built-in tools. Social media will also be crucial to building your community, so maintain a presence on Facebook, Instagram, and other platforms, especially strongly visual ones like Pinterest.