The magic quadrant is helpful for software vendors who wish to analyze their competition.  The Magic Quadrant provides an abstract view of a market's top businesses, displaying their strength and weakness. Competitive organizations can use that information to improve their software products or services, giving them an advantage in the market.  Gartner's magic quadrant research technique offers a competitive graphical positioning of four different types of technology providers in fast-growing markets based on completeness of vision and ability to execute.   Leaders: Scoring well on both completeness of vision and ability to execute. Leaders tend to be the large companies in mature markets, have a large customer base, and have high visibility.  Visionaries: Be aware of how the market will evolve and can potentially be innovative but may not be able to execute those visions.  Niche Players: Scoring low on both completeness of vision and ability to score, these companies may do well in smaller segments but cannot outperform more significant vendors.  Challengers: They can execute but may lack a strong vision; challengers seem to be prominent vendors who do not want to change their current offerings, have a stable customer base, and do well in their specified market. Magic quadrant research reports can be valuable tools for investors looking to find a company that fits their needs and businesses, thus helping companies secure funding.