No. Amazfit is actually a Chinese company that has successfully established itself in under a decade as an affordable maker of great smartwatches. Although not affiliated with Amazon, Amazfit products can be purchased through Amazon. The company offers a range of fitness trackers, from under $50 to over $100, that measure sophisticated stats like SpO2 (oxygen saturation) and boast multi-day battery life and other cool features, like an always-on display. If you’re interested in Amazfit, we suggest checking their offerings on Amazon to find the best buy.