At a startup, a Growth Marketer plays a crucial role in driving the company's expansion. They're responsible for identifying and leveraging growth opportunities to boost customer acquisition, engagement, and retention. Given the fast-paced, resource-constrained nature of startups, they often have to wear many hats and work on varied tasks. They'll likely be involved in strategy creation, data analysis, campaign execution, SEO, content marketing, social media management, and more. Their ultimate goal is to accelerate the startup's growth in a sustainable, cost-effective manner.