When you have the understanding of the goals and benefit that LSAs pose to your business and you would like to set aside a budget that will help you bring this marketing strategy to life your question should not be if LSAs are right for your business but rather is your law firm right for LSAs.
This Google product is gaining traction and the localities as well as the services that eligible for the service have increased. LSAs are popular among in Immigration law and you are likely to find business profiles of immigration lawyers after your search. Even as this is the case there are law firms that should reconsider using Local Service Ads.
Here is a small list of practice areas that should reconsider using LSAs as an advertising platform for now;
Law firms that are practicing in niche areas such as maritime law.
Law firms that are very specific about the case types and client types that they take on.
Google does allow pay backs for leads. This can encourage firms to take a chance on the product. Here are some of the things that you should keep in mind before investing in LSAs;
You will be reimbursed at Google’s discretion.
Keep in mind that you are not going to get the cash back in your wallet. Instead. The reimbursed lead will be sent back to your advertising account as a credit.
Due to the hiccups that are present with COVID the credits are issued a bit much later than Google’s expectations