SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two different approaches to online marketing. SEO refers to the optimization of a website to be more visible in the organic search results of a search engine. It involves implementing various measures such as optimizing keywords, building qualitative backlinks and improving the website structure. SEA, on the other hand, refers to paid advertisements in search results, where companies can appear in a prominent position for certain keywords for a fee. Which approach you need depends on your individual goals and resources. SEO offers long-term, sustainable results, but requires continuous optimization and patience. SEA, on the other hand, provides instant visibility but comes with a cost and requires an ongoing budget. We often recommend a combination of both approaches to take advantage of synergy effects and achieve optimal results.