Metadata is the set of data that makes up every page on a website, and is a critical component of providing search engine optimization (SEO) to your Shopify Store.
Search engines use metadata to understand what your website is about and to determine the relevance of a product to a search query.
When we help the search engines to better understand the content of a page it can provide more relevant results, which improve the user experience and help users find what they are looking for faster.
Strong SEO optimizes your title, description and image alt metatags.