Growth rates on social media vary widely based on industry and platform. On average, a growth rate between 2-5% is considered good, but this isn’t concrete. For example, here are the average monthly audience growth rates on LinkedIn, Instagram, and TikTok:
LinkedIn: 1%
Instagram: 1.45%
TikTok: 2-3%
This variance in growth rates is why it is important to create your benchmark reports to personalize your growth tracking.