As our founder & CEO often says, “Follower count is a cosmetic matrix.” If you are looking to leverage social media for your business, the matrices that matter the most are reach and engagement with the right target audience. Number of followers on social media is not the true measure of success for a brand because numbers do not automatically equals to sales. What matters is the reach of the engagements on social media with the right target audience. It is not to say that followers don’t matter. After all, there is a reason the cosmetics industry is thriving. And yes, we will also help you in increasing your followers. It just won’t be the focus of our work for you. The focus will be to help you accomplish the goals that are set, and to generate ROI from this whole exercise.