HubSpot isn’t a cobbled together solution. Rather it is the brainchild of two MIT graduates who rethought the “customer experience” and built their platform from scratch after identifying shifts in consumer behavior.
HubSpot’s workflows and Hubs represent a paradigm shift from interruptive predatory marketing tactics. HubSpot’s customer-centric approach is founded on the belief that business growth is tied to customer experience.
Compared with its leading competitor, Salesforce, HubSpot has lower total costs (40%-60% less) and is more intuitive and user friendly. Salesforce also depends on the cobbling together of various applications to form a complete system, whereas HubSpot provides a seamless and uniform approach.
Additionally, HubSpot is feature rich, supports 1090+ integrations, and has an ecosystem of 460K inbound marketing certified professionals.