The digital world is constantly changing, which can be difficult to keep up with if you're still using traditional marketing methods. The basic differences between digital marketing and traditional marketing are explained here in a table:
Digital marketing is marketing a product or service using digital channels such as search engines, websites, social media, email, and mobile apps.
Traditional marketing is marketing a product or service using traditional channels such as print, television, radio, and direct mail.
Digital marketing is more targeted and personalized than traditional marketing.
Traditional marketing is more general and focuses on creating awareness about a brand or product
Digital marketing uses data to target customers
Traditional marketing does not use much data and analytics to target customers
Digital marketing is more measurable in comparison to traditional marketing
Traditional marketing results are tough to measure in comparison to digital marketing.