Having a professional website as an influencer is not necessary, but it can be highly beneficial.
A website serves as a central hub where you can showcase your content, including blog posts, videos, or podcasts. It allows your audience to access your content easily and explore different aspects of your brand. A website can improve your discoverability in search engines. By optimizing your website's content with relevant keywords and implementing SEO strategies, you increase the chances of appearing in search results, attracting new visitors, and expanding your audience.
Unlike social media platforms, where you are subject to their terms and algorithms, having a website gives you ownership and control over your content and branding. You have the freedom to create, organize, and present your content in the way you desire.
While a professional website offers numerous advantages, it's important to evaluate whether it aligns with your goals, resources, and the preferences of your target audience. If you have limited time or resources, you can still establish a strong online presence primarily through social media platforms. However, if you have the capacity and desire to create a more comprehensive online presence, a website can be a valuable asset that complements and enhances your influencer journey.