Today more than ever, keeping up with the times in the restaurant and retail business is a job in itself. Tastes change from one year to another, generational divides make it harder to appeal to a vague audience, and neighboring businesses are always up to something new that keeps you on your toes. In this business environment, it is important to know when to update your business brand.
While a total rebranding of your business is neither possible nor advisable every time you feel you are left behind, a periodic refresh of your brand is absolutely necessary in order to survive the competition. We found that a business refreh every 5 years is a good rule to follow if you want to remain actual and continue to appeal to your customers.
Updating your brand and interior is even more important when your business model changes, when you are trying to reach a new audience or when your feel that what used to make your business unique fails to impress today’s customers. When your interior becomes tired and uninspiring, when your logo has the vibe of another decade, or when the overall style of your business is outdated and inefficient, you need to give your business a facelift and bring it back into the present.