Before you begin, indicate clearly that your readers are about to read a press release. This means that your written press release at the top of your content also indicates the date and place. These are what make up the press release below: Headline The headline should be able to communicate the whole message of the press release in one sentence. You can use a subheading to indicate your headline but it shouldn’t be too long. Intro The introduction is the most delicate part of the press release. This is the part that tells whether a reader continues with the rest of the article. It mainly contains their who, what, where, when and why factors. After the intro, your readers should have had an understanding of what the whole message is all about. The rest of the text expatiates on the intro. The Intro should be kept at 30-50 words. Elaboration After the intro, the elaboration buttresses all the points made in the intro. It provides more information and an explanation of the message being passed across. Note for editors The best way to end a press release is by addressing a note to the editor of public relations. Here you reveal where a journalist can get access to more information. Include names, email addresses and phone numbers. Better still, add a reference to a website for more information. In most cases, this note is separated from the main message, so you can differentiate it using black or horizontal lines. Also, make it clear that the editor’s note is not meant to go for public consumption. Otherwise, you’d be revealing personal contact and information to the public.