Split testing or A/B testing is a crucial part of content marketing. It enables you to determine which of your content, call-to-actions, or headlines are performing better than the others.  Regular A/B testing boosts your conversions. Through split testing, you know about the content marketing strategies that work best for your brand or business. Split-testing makes your content marketing campaign much more effective and more precise. You can apply split testing to almost anything covered under content marketing such as site speed, CTAs, headlines, visuals, landing pages, and so on.