Whether he said it or not, P.T. Barnum is credited with saying “There’s a sucker born every minute”. Truer words, if actually spoken, have never been spoken. The next most true thing ever said might be “Laces are for suckers”. So anyway, as it relates to BOA not being standard on every pair of golf shoes; as long as the world keeps churning out suckers, there will be a captive audience for what has to be the most antiquated bit of technology on the golf course. Also, the upcharge (and sometimes excessive upcharge) is inarguably prohibitive.