Over the past few years, social media marketing has completely transformed. From just one social media platform to manage and market on, there are now numerous social media platforms, each having its own identity and content niche. A well-crafted social media strategy as per the emerging trend is the key to successful social media marketing. Some of the emerging social media marketing trends include social media chatbot communication, brands are becoming more adaptive to AR and VR technologies, growing market for influencer marketing, local targeting through voice search, rising consumption of short videos, engagement with ephemeral content (stories which last only 24 hours), user-generated content, etc.