A business can vastly benefit from using analytics on their website as they can monitor the number of visitors to their website, where they come from, and how they interact with the site. This information can then be used to improve the business site to increase customer satisfaction.
Business analytics helps you track the bounce rate, traffic on a website, conversion rate, session duration of a visitor, and pages per visit. It's important for businesses to have a low bounce rate, high session duration, and high conversion rates.