One of the essential benefits of link building is adding credibility to your website; because of Google's search algorithm, the more relevant the links, the better your site's ranking performance. If you fail to adopt link-building strategies, your site won’t appear in more than half of search engines' ranking considerations.   This means that search engines like Google will not rank your site since there are no links to it. Even if your websites have the most engaging, high-quality content, you will not rank well as search engines highly value links.   Therefore, every business website needs an effective link-building strategy, which will attract the type of audience your business needs, improving the traffic coming from external sources. As you adopt Google's guidelines and build links within your business's niche, you'll improve your rankings and attract the right traffic to your website.