A value proposition is a clear statement that explains the unique benefit or solution that a product, service, or offering provides to its target audience. It articulates why the product or service is valuable, relevant, and superior to alternatives available in the market, addressing the specific needs, desires, or pain points of the target customers.  Example: A local coffee shop’s value proposition would be something like: “We help our local customers to feel good and do good by fueling them up with artisanal coffee in a community-focused space.”