Or to put it another way: It’s much more fun when the CRM software supports you optimally in your work. The tools or “The knife must be sharp”. This can turn into a work of art. Satisfying the customer is an art. That is the goal. And nothing else. Using blunt tools – ergo unsuitable CRM software – for this purpose is nothing but torture. That’s why the general analyses given by analysts are worth nothing to the individual. For us, these comparisons are worth a look at how others see certain developments. But for the investment decision for a CRM solution, it is not. Gartner’s customer is not the user of a company, but the provider. That’s a subtle difference.