When members transfer to the Great Canadian Rewards (GCR) program, they will be placed in the Tier Level that matches their current Tier Level in the previous loyalty program: AXIS Rewards: Blue→ Club (GCR), Silver→ Preferred (GCR), Gold→ Premium (GCR), Privé→ Summit (GCR). One Rewards: Ruby→ Club (GCR), Silver→ Preferred (GCR), Gold→ Premium (GCR), Privé→ Summit (GCR). Elements Rewards: Red→ Club (GCR), Blue→ Preferred (GCR), Gold→ Premium or Summit based on current Tier points.