If a Brand has a Knowledge Panel in Google’s Knowledge Graph, SGE chooses not to display a SGE result because “Kalicube” has a rich Knowledge Panel on the right-rail. It shows the Knowledge Panel instead of the dynamic Knowledge Panel because it is confident in the information about the brand.
If the Knowledge Panel lacks information or Google isn’t confident about its understanding of the Brand, Google has two options. It may show the Knowledge Panel AND allow users to generate an answer.
Google showing the Knowledge Panel of Kalicube.
Google allowing users to generate an answer.
If a Brand’s Knowledge Panel isn’t rich enough or Google isn’t confident in its understanding of the Brand, it may show the Knowledge Panel in the right-rail AND give users the option to generate an answer too.
In this example, the search query “Olga Zarr” on the right shows a Knowledge Panel without the Knowledge Panel Cards. Google gives you the option to generate an answer, and it will produce the results by creating a dynamic Knowledge Panel based on its guesses about what it finds on the left-hand side.
Generative AI for Olga Zarr
If the search query is “Olga Zarzeczna,” her original name, Google has enough information to generate a dynamic Knowledge Panel but doesn’t display the Knowledge Panel on the right-rail. Even though she is known as Olga Zarr in the Knowledge Graph, Google is making an educated guess and not relying solely on the existing Knowledge Graph data.
Generative AI for Olga Zarzeczna
Looking at Entities like ‘Kalicube Tuesdays,’ Google doesn’t generate a dynamic Knowledge Panel or ask follow-up questions because it doesn’t have confidence in the available information. It’s a cautious approach ensuring Google maintains data accuracy and user experience.