Both lenticular and holographic images can show depth and/or motion. After that, they have nothing in common!
Holograms are usually monochromatic (one color) and need to be lit perfectly to be seen. They are produced with laser light that is reflected onto an emulsion. When lit correctly, they are stunning, but when not lit correctly… not so much.
Lenticular is a printing process (see FAQ #1) that does not need special lighting to look its best. It also doesn’t scratch. In fact, one of the most popular uses for lenticular is as a direct mailer. The card can be dropped right in the mail and arrive in perfect shape.