CLM allows the following types of elite tier benefits to be configured:
Bonus points collected with accrual transactions
Longer or no expiration period for points
Redemption discounts
Additionally, there is an option to define a list of benefits for a given elite tier, which customers in this segment can choose. They include, for example:
Free seat reservation
Free baggage
Free fast track
Some of the benefits can be configured to be auto-activated for a given elite tier, and will therefore be applied to all customers in that segment. Others can be configured as selectable, allowing customers to choose benefits when they enter the elite tier, or pre-select those that they would like when they pass the segment threshold.
Elite tier benefits can be selected from among the rewards (for example, vouchers or goods) in the rewards catalogue configured in the CLM. Additionally, elite customers may select as a benefit the option to nominate others to the tier. This includes those who are not members of the program, who will be granted elite tier status upon enrolment).