Email marketing is only concerned with the actions taken to generate leads or sales via email. It is an essential part of marketing automation but a marketing automation platform encompasses a whole lot more. It not only allows businesses to automate their marketing tasks and create workflows to increase efficiency but provides access to a great amount of data meaning you can nurture your prospects with personalised and engaging content for optimised conversion.
Additionally, when combined with a powerful CRM tool such as HubSpot, businesses can effortlessly embrace data, collecting valuable insights and putting them immediately to work.
In short, email marketing is just one aspect of what automations can offer. There are many automation tactics, such as drip campaigns and retargeting, that can help make your email marketing more powerful and targeted. As your software tracks results you can research and test more automation strategies so that you can develop stronger relationships with your leads and customers.