Social media giveaways are short-term promotional practices that rely on providing an incentive (the prize) to the public in exchange for action on their part (e.g. interacting with the post, making a purchase, sending a story, etc) to:
Create buzz around a brand
Increase social media reach and engagement
Generate new leads
Boost sales
By running giveaways, businesses benefit from immediate results because the audience has a good reason to participate (winning the prize). Depending on the conditions they set for the giveaway, brands can achieve certain marketing objectives, like the ones presented above.
Social media contests or giveaways are easy to organize, don’t require a large budget, and effectively engage people.
Learn how to run a giveaway and discover effective ideas and examples.