Search Ads appear on Google search results pages when users search for specific keywords, while Display Ads appear on websites within Google’s Display Network. As a comprehensive Google Ads agency in Malaysia, we help you choose the right type of ad based on your objectives. We summarize the below comparison table for your ease of understanding FeatureSearch AdsDisplay AdsPerformance Max CampaignsWhere Ads AppearGoogle search results pagesAcross Google’s Display Network (websites, apps, etc.)Across all Google channels (Search, Display, YouTube, etc.)Target AudienceUsers searching for specific keywordsUsers browsing websites and apps within the Display NetworkAutomated targeting using Google’s AI across all channelsAd FormatText-based adsVisual ads (images, banners, videos)Mixed media ads (text, images, videos) optimized by AIBest ForCapturing high-intent trafficBuilding brand awareness and reaching a broader audienceMaximizing conversions and broadening overall reachAutomation LevelManual control and optimizationManual control with some automated targeting optionsFully automated using AI for optimizationKey BenefitsHigh precision targeting for immediate user intentExpansive reach with engaging visualsCross-channel optimization, maximizing overall campaign performanceIdeal Use CaseDriving direct conversions from users actively searchingPromoting brand and products to a wider, more passive audienceAchieving diverse marketing goals with a single, automated campaign