Whether SEO or Pay Per Click is better depends on the specific needs, goals, and budget of a business. Both SEO and Pay Per Click have their advantages and disadvantages. SEO is a long-term strategy that focuses on optimizing a website's content and technical elements to improve organic search rankings. The main advantage of SEO is that it can drive high-quality traffic to a website without requiring an ongoing advertising spend. However, SEO can take time to produce results, and it requires ongoing effort and investment to maintain rankings. Pay Per Click, on the other hand, involves paying to display ads in search results pages based on selected keywords. Pay Per Click can deliver quick results and allow businesses to target specific audiences and geographic locations. However, it requires ongoing advertising spend, and the costs can quickly add up, especially for highly competitive keywords. Ultimately, the choice between SEO and Pay Per Click depends on the business's goals, budget, and priorities. Many businesses find that a combination of both SEO and Pay Per Click produces the best results for driving traffic, leads, and revenue.