In short, a domain name is a web address which links to where website files are stored on a server. It helps users to locate your website from the millions of websites that exist on the Internet. The initial step to your new website begins with registering a domain name. Finding the correct domain name is a crucial element that allows individuals to come back on numerous occasions to a site. Purchasing a domain name helps with your online presence, brand image and the bottom line of your business or blog.