The customer follow-up allows you in first intention to:
Reduce your DSO
Avoid bad debts on high-risk customers
Increase your cash flow
But follow-up, whether preventive or curative, involves making contact with the customer that you can exploit even more. This communication time with your client can also help you:
Better understand the nature of a dispute that leads to unpaid
Structuring a speech half-recovery half-commercial
Promote your services or products
In summary, customer follow-up management is both a means of optimizing cash flow, but also a strong lever for customer loyalty and satisfaction.