Multiple companies on the list cater to the needs of marketing agencies. Whatagraph is a Supermetrics alternative for small-scale marketing agencies. The platform offers simple-to-use features, a white labeling solution, and over 90 dashboard templates, but it lacks advanced features and support for destinations like Power BI and Tableau. Improvado is the best Supermetrics alternative for international marketing agencies. With Improvado, an agency can manage multiple clients and campaigns across many platforms in one place. The Improvado team provides professional services for any unique inquiries and technical issues, multiple customization options, attribution modeling, and much more.