SEO is a long-term strategy that involves setting up your website and online presence to increase organic search and referral traffic. It takes time and money to do it right, but you don't pay for the traffic itself.
Many businesses and web developers overlook the importance of SEO, but it should always be a part of your digital marketing mix.
On the other hand, Google Ads is a quick way to bring targeted traffic to your website. It's faster to set up and generate traffic compared to SEO. With Google Ads, you only pay when people click on your ads and show interest in your product.
With SEO, you need to invest before you start getting traffic. With Google Ads, you generally only pay when people click through to your website.
Both SEO and Ads are important. Some SEO elements can even improve the quality of your Google Ads campaigns.
It's important to note that running paid ads with Google won't affect your organic search rankings, but it may increase the clickthrough rate of your organic listings because people see your brand in an ad before scrolling down.