A strong visual identity is characterized by cohesive and consistent design elements that communicate the brand's essence and values. It includes a memorable logo, carefully chosen typography, a cohesive color palette, and visually engaging imagery. A strong visual identity should also align with the brand's personality and target audience, creating a unique and recognizable brand presence. Consistency across all brand touchpoints, from marketing materials to digital platforms, helps to build brand recognition and establish a strong visual identity that leaves a lasting impression.