Keyword targeting is a strategy used in online advertising to display ads to users based on the specific keywords they use in their searches or content. Essentially, advertisers select relevant keywords related to their products or services, and when users search for those keywords, the ads are shown to them. This method ensures that ads are displayed to people who are actively interested in the topic or product being advertised, increasing the likelihood of engagement and conversions. To use keyword targeting effectively, businesses should conduct thorough keyword research to identify relevant and popular keywords in their industry. They should then create targeted ad campaigns that align with these keywords, ensuring that their ads reach the right audience at the right time.