Imagine that you are an aircraft manufacturer. You shall want to attach wings that won’t fall off at say 20,000 feet. British Standards help you identify nuts and bolts that will withstand pressures at 20,000 feet. Useful if not essential…
When it comes to Standards in aloe vera land, in 1981 one American manufacturer helped institute a Seal Of Approval that created the illusion of Standards. That same company was the first in the world to receive this Seal of Approval, something that wouldn’t have been possible under British Law. It is probably fair to say that every educational institution on the planet believes that self-accreditation doesn’t properly reflect academic or scientific achievement.Subsequently a very misleading public statement was broadcast: “the Certification Seal represents the only way to validate an aloe vera product to the world market and to quality-minded consumers”. We authorised accredited, independent laboratories to measure the industry-standard value for working consituents in two products that carry this ‘Seal Of Approval’. Spot the variations… and you’ll understand why their statement was and is misleading.