CGM is a so effective market strategy for today’s generation. There are the following benefits and advantages of Consumer-engagement Marketing:- Here consumers will promote your products or services which create a trust on other customers and generate more leads for the products. Also, it is very cost-effective. It will reduce the advertising cost of the product and conversion percentage is also high in the CGM. CGM gives the review and positive feedback to other new consumers which helps them to buy the products. CGM increases the CTR (click-through rate) on Social Media ads.