The average cost of SEO per month also depends upon your practice area and the level of competition you face. For most lawyers, the cost of getting results starts at a minimum of $10,000 each month.
Lawyers should expect to budget 10–12% of their gross revenue toward marketing if they want to grow.
Many attorneys spend less than that, which skews the average down. But the attorneys who dominate their markets spend above that average to get an outsized ROI.