Great question. One key reason is that ADTTA are trying to stimulate Sunday trade in town. We are very aware of the challenges for shops to trade on a Sunday (penalty rates, limited patronage, etc). By bringing a market (and thus visitors) directly into the main street at least one Sunday a month, we hope to generate enough visitation that more shops find it viable to open. In turn, more open shops means there's more for visitors and locals to do on a Sunday, and it builds momentum from there. Another important reason is that Rotary Park is lovely in fine weather, but has some challenges when its wet. Some markets in the region are impacted more than others when there's been significant rain underfoot. By holding a market on bitumen, we can help ensure the market is regularly held all the way through the year. Again, helping drive visitation to town in a regular and consistent manner is important. While we love holding events in Rotary Park or Perkins Street, previous feedback from stall holders and visitors has often been that those locations are a long way from food, ATMs, and other amenities. By continuing to hold markets in BOTH Rotary Park (such as Spring Fair, Easter Fair, etc) AND in the main street gives people some options throughout the year.