For real Pay Per Click campaign, you want to do subsequent things
Enhance more PPC keywords: By adding additional keywords that are pertinent to your occupational, you can enlarge the influence of your pay per click
Divided Ad groups: By excruciating up your ad collections into lesser and more pertinent ad groups, you can advance click-through-rate
Evaluation expensive PPC keywords: Review exclusive and underperforming keywords
Improve landing page: To bring into line with separate search enquiries adapt the content and call-to-action of your pier page
Add undesirable keywords: To recover campaign relevancy and decrease wasted apply, add non-converting relations /undesirable keywords.