CPA or ColoPA is a privacy policy from Colorado. Just like California has introduced CCPA, CPRA and Virginia brought VCDPA, the state of Colorado wants to protect the privacy of its citizens with this new regulation. It'll provide new privacy rights to the people living in the state, and these rights will impact how you deliver your ads to them. Similar to GDPR, you're supposed to protect your visitors' data and comply with their requests for accessing, correcting, or deleting the information you hold about them.