Employee engagement has always been a key factor of business success - yet these days, it has become even more critical. The business landscape is constantly changing; as such, organizations are in dire need of people who are capable of adapting and innovating quickly. Engaged employees are more likely to go the extra mile, think creatively, and solve problems effectively. This not only leads to higher quality work and service - but also translates to a happier and more stable workforce with lower turnover rates, reduced costs, and a positive employer brand that attracts top talent.
As reported by Deloitte, a study by Forbes and Microsoft suggests that digitally empowered frontline employees are 3 times more likely to deliver over 20% annual growth. On the other hand, research by McKinsey found that companies that embrace collaborative technologies see a 20-30% increase in productivity. When team members are invested in their work and equipped with the right tools to excel, they become powerful drivers of growth for the company - by taking ownership of their work, contributing more creatively, and collaborating with better efficiency. This is especially true for younger generations like Millennials and Gen-Z - who are inherently tech-oriented and thus often frustrated with clunky software/ unclear communication channels typically observed in previous organizational systems.