risk-based thinking is something we all do automatically and often sub-consciously to get the best result
the concept of risk has always been implicit in ISO 9001 – this revision makes it more explicit and builds it into the whole management system
risk-based thinking ensures risk is considered from the beginning and throughout the process approach
risk-based thinking makes preventive action part of strategic planning
risk is often thought of only in the negative sense. Risk-based thinking can also help to identify opportunities. This can be considered to be the positive side of risk, including exceeding expectations and going beyond stated objectives.