Customizing and optimizing your emails would help youu003cstrongu003e better engage with your customersu003c/strongu003e. Here are a few tips to optimize your email campaign.u003cbr/u003eu003cbr/u003eMake sure to personalize your email to your targeted customer.u003cbr/u003ePay attention to the subject and opening line. u003cbr/u003eOptimize your email for all devices, including mobile phones.u003cbr/u003eUse a conversational tone in your email.u003cbr/u003eInclude strong call-to-action buttons.u003cbr/u003eUse rich text and embed elements in your email campaign, including images, videos, and GIFs. u003cbr/u003eSegment your subscribers based on their behavior and preferences.