You shouldn't start conversion rate optimisation without a clear action plan, or you could be focusing your time, effort and money in the wrong places and missing out on what's important. To make sure your CRO strategies are set to succeed, you should: Analyse your customer data on Google Analytics and social media to see where traffic comes from and what users do on your website Research your target market and create buyer personas to personalise marketing messages Conduct customer surveys to get more insights Run A/B testing for ads and other marketing content to see what works best and what you need to improve