The relevance of one-to-one marketing communications and messaging can make customers feel valued, and can even seem more like a service than a promotion. Building the 360-degree view of the customer required for one-to-one marketing provides the rich data necessary to enable you to personalize the experience for each customer with contextually relevant advertising, communications, offers, and promotions. The result of this highly personalized messaging is increased customer satisfaction and loyalty, as well as revenue growth and greater profitability.