A synchronisation is a data flow that navigates from one application to another. This data flow, or workflow, can go both ways, for example if you want a contact to stay up-to-date in Shopify and Hubspot: by editing the contact in Shopify, it will be updated in Hubspot, and vice versa. A synchronisation can also be a one-way transaction, and would instead be qualified as a data import or export. An example of data export is downloading your Shopify orders into your Xero accounting system. Both types of synchronisation are supported by Synchron.io.