Our main goal is to reduce congestion on roadways. This initiative seeks to promote carpooling, encourage the use of public transportation, and ensure accountability by requiring individuals to show up on their designated reservation day.   In addition to reducing traffic congestion, we are aiming to improve the arrival experience as well as provide a parking spot for guests who plan in advance.  Paid parking incentivizes the use of carpool 3+, and alternate transportation. Additionally, requiring a fee creates a commitment and commitment reduces no-show parkers, “just in case” reservations, and those who assume they will find a space on arrival.