If your goal is to increase sales and deliver great customer service with optimal cost-efficiency, you need chatbots and automation. Chatbots and automation handle the mundane, repetitive logistics essential to online customer service such as routing chats, collecting and distributing customer info, answering FAQs, and more. That means more reliable targeting, lower staffing costs, and happier customersâ¦ all of which translates to value for your business.