Yes, machine learning algorithms can help businesses to understand their customers in two main ways.
Firstly, machine learning can be used to analyze customer data in order to identify patterns and trends. This information can then be used to create customer profiles, which can help businesses to better understand what types of customers they have and what they might want or need.
Secondly, machine learning can be used to predict customer behavior. By analyzing past customer data, machine learning algorithms can learn how certain behaviors are likely to lead to specific outcomes (such as purchasing a product or signing up for a service).
This information can then be used to create predictive models that can help businesses to anticipate what customers will do in the future and thus optimize their marketing strategies accordingly.