IKEA. The European multinational leveraged its established branding as a one-stop home shop to address COVID-19’s dramatic lifestyle change: Spending nearly all of our time at home. Its Life at Home microsite presented a visually compelling, easy-to-use but also informative report on maintaining mental wellbeing during a stressful, unexpected and “abnormal” time. It even came with a snappy tagline (“A home space for our headspace.”) Above all, the microsite formed positive associations between the importance of healthy relationships and living spaces with IKEA’s branding, making customers likely to make online IKEA purchases even while physically visiting the stores remained impossible. Patagonia. The California clothing retailer partnered with the film studio Farm League to build a Blue Heart microsite, highlighting the environmental damage caused by hydroelectric dams to Europe’s last remaining wild rivers. Unlike most microsites, Blue Heart avoids prominent Calls-to-Action (CTAs) that would lead visitors back to the company’s main site. Rather, through a short film, interactive map and articles, it focuses on the higher cause. The microsite transcends mere lead-generation, instead showcasing the parent company’s genuine commitment to a pressing international mission. Adobe. Visitors to My Creative Type complete a short, 15-question survey gauging their thinking, behavior and outlook. A playful, visually creative video illustrates what each answer says about the person completing the test. Finally, the site assigns one of eight creative “personality types,” reflecting the visitor’s strengths, motivations, potential and advice for furthering creative goals. Visitors can then download their results and share them on social media. This fun, fascinating microsite not only allows users to assess their own creative strengths, but also connects them to Adobe’s array of creative software choices. While a microsite is not a landing page, there are many elements of landing page design that work to make a microsite a success too.