Yes and no.It’s not messy.It would likely be if you didn’t leverage the Self-Sustaining Funnel and instead just randomly posted content, but the Self-Sustaining Funnel was created with efficiency in mind.Every single thing is connected to another and has a place.Every piece of content we create and asset we build follows a specific message derived from the foundational aspects of the offer (avatar, pain points, USP, etc.).It’s like an orchestra, each piece perfectly playing with the other to create something beautiful.It can be complex.I won’t lie and say that it’s easy to set up.It is easy to manage once you have it set up, but setting it up does require a science and a system.But you don’t want it to be easy.If it were easy, everyone would do it, and it wouldn’t be valuable.Any schmuck can make a guarantee and run a Facebook ad (which is why you see so many of them today).The Self-Sustaining Funnel requires an upfront investment but pays dividends for years.