The 3 C's of search intent are crucial factors to consider when optimizing your content. Firstly, content type defines whether the user is looking for informative, transactional, or navigational content. Understanding the user's intent in searching for a specific content type allows you to tailor your content to meet their needs effectively. Secondly, content format refers to the preferred presentation style of the user. Whether they prefer articles, videos, infographics, or podcasts, aligning your content format with their preferences enhances their experience and increases engagement. Lastly, content angle refers to the unique perspective or angle through which your content addresses the user's query. By providing a fresh and unique take on the topic, your content stands out and provides value, making it more likely to meet the user's search intent.