One reason companies pay people to make phone calls is that it allows them to connect with customers more personally. While emails and digital messages can feel impersonal, speaking directly with someone on the phone can help create a stronger connection between two people. It is especially important regarding sales or customer service interactions - customers are more likely to trust and feel heard by someone who takes the time to speak with them directly. Another reason companies pay people for phone-based work is because it can be incredibly efficient.