Product customization refers to the practice of tailoring products to meet the specific preferences, or needs, or requirements of individual customers. This lets consumers personalize various aspects of their products, such as: Design Color Size Features Functionality This customization can be achieved through various means, including: Online configurators Interactive design tools Or by interacting with a company's customer service representatives Product customization enhances customer satisfaction and engagement, as it empowers consumers to create unique, one-of-a-kind items that align with their tastes and needs. This approach is commonly used in industries like: Fashion Electronics Automotive Gifts Promotional products Thus driving customer loyalty and brand differentiation.