In response to this question, you should outline the procedures that go hand in hand while developing a brand identity. You can say: "The company should have a vision, which could be anything from spreading awareness of social or environmental issues. A logo reflecting a company's brand value helps customers identify the business. Other factors include coordinating initiatives to contact potential customers and utilize user-generated content to win customers' confidence and build a user-friendly website. Prompt clientele service, encouraging consumers to offer constant feedback, and prospect engagement with email marketing are also beneficial in gaining consumer trust."