"This is another example where Employer Branding matters. Have great signage for the fair, make sure there is something that allows people to approach the booth and hold conversations without issue, like a hightop table or something like that. I tend to have posters with a QR code for informational sessions students can place on their calendars, or to even submit a fast-tracked resume for an internship opening. Swag drawings or gift card drawings are also popular ways to get people to come to your booth. Make sure the drawings are items that students will actually want and/or use, they don't need another pen, or USB charger, or coozie." - Kelly Loudermilk
"During my undergrad, I found that the company booths with candy and food will bring more traffic to your booth. College students love food almost as much as they love looking for a new job  Other eye-catching additions to your booth can make a world of difference (i.e., monitor with a video playing, a nice backdrop, friendly, well-dressed recruiters.)" - Chris Ruddy