Windsocks have to endure quite a difficult life. They fly in extreme conditions, high winds, cold, sun exposure and temperature fluctuations all play a part in the lifespan of your windsock. The length of time your windsock will last will depend heavily on the environment in which it's flown and the material which it is made of. In parts of the United States, it can get extremely cold and windy and this can cause deterioration. Our nylon and industrial windsocks will last about one season/year but could easily last longer if weather conditions remain mild. Our promotional windsocks are not meant to fly year round and be used for safety purposes the same way our industrial products are. The lifespan will depend on weather conditions and the length of time it spends outside. In a severe to mild climate, it could last 6-9 months and up to a year or longer.