Securing a search engine optimization strategy means that you need to structure it around four main categories:
The keyword research side, which includes finding keywords that have a mix of high search volume, high intent, and high relevance for the website’s value proposition
The technical side, which includes creating a sitemap, increasing the website’s loading speed, and fixing any crawlability and indelibility issues
The on-site side, which includes optimizing each page around a keyword
The off-site side, which includes building a strategy to acquire high-authority links