We use online market research panels provided by our research partners worldwide, where people pre-subscribe to receive surveys. From this pool of potential respondents, we select those with the right demographic background who have not participated in any recent brand and reputation studies. Respondents that are sufficiently familiar with the companies being rated are allowed to participate in our survey and are rewarded with points that can later be exchanged for goods and services as part of the ongoing panel program managed by our research partners. We only cooperate with the largest and most well-known panel providers that meet all ESOMAR standards.