An Interactive Voice Response (IVR) system allows businesses to enable their customers to self serve by configuring multiple IVR options. For example – a Bank IVR can configure multiple self-serve options like – Press 1 – Know Your Balance Press 2 Credit card related Information Press 3 Demat account-related information Press 4 Current account-related information Press 5 Talk to Agent Press 6 Go back to the previous menu.