Brutalism is a primarily architectural style that emerged in the post-war United Kingdom. It's characterized by simple and minimalist constructions focusing on their structural elements and building materials rather than ornate or decorative features. Think huge buildings where unpainted concrete, exposed bricks, and metal are in the spotlight! Brutalism reached more people thanks to Reyner Banham's essay where he associated it with the French concept of béton brut (literally 'raw concrete'). In his words: "Even if it were true that the Brutalists speak only to one another, the fact that they have stopped speaking to Mansart, to Palladio and to Alberti would make The New Brutalism, even in its more private sense, a major contribution to the architecture of today." While brutalism was born primarily as an architectural style , it can be applied to interior design and decor, too. After all, it's more of a philosophical approach than a set of building rules: it's about striving for the rawest, most honest, and functional spaces in relation to their purpose, the needs of their inhabitants, and the overall location.