The average open rate for email marketing is between 20% and 25%. This means that if you send 100 emails, you can expect between 20-25 people to open your email. The average click-through rate (CTR) for email is between 2% and 6%. This means that if you send 100 emails, you can expect between 2 and 6 people to click through to your site. The average conversion rate on email is between 1% and 3%. This means that if you send 100 emails, you can expect between 1 and 3 people to convert into customers.