We handle budget management for ad campaigns by recommending a starting budget of $35 per day, though this can vary depending on the client's industry and specific needs. From there, we optimize the campaign over a few weeks to find the ideal formula for the client's goals. Once we have identified the winning campaign with low cost per click (CPC) and high conversions, we may scale back the budget while still achieving the desired results. Our team carefully monitors ad performance to ensure that we are getting the most out of the client's budget and making adjustments as needed to maximize return on investment (ROI).