PPC stands for pay per click. It is a process of internet marketing in which advertisers pay a small fee whenever any of their ads get clicked on any other website. Essentially it is a way of buying or making people visit your website.
PPC is a digital paid advertisement where you pay per conversion. Whenever your ads get clicked, it will cost you. This cost varies from 0.10 to 25 rupees. If you paid Rs100 to an advertiser, you get 5 - 20 conversions. You can get a good ROI (Return on investment) through a PPC company in Lucknow.
Websites and businesses use these techniques to get noticed by their audiences.