While getting a sponsor could mean a lot to some, it is not always as simple as it seems. Tracking how well sponsored content is difficult. The sponsor does not know if their involvement was the reason that audiences viewed the sponsored post. Most advertiser involvement in online sponsor content is done to increase sales for the advertiser. They seek to do content sponsorship, because a content creator could help them both benefit. Another downside may be that some of the audience does not trust a sponsored post. While there may be no reason for this feeling, you cannot change the way they feel about the post. If they do not trust sponsored content as much, then sales may not increase. While there are downsides to sponsored content, it can still increase sales for your business.