No, having an LLC (Limited Liability Company) is not a strict requirement to sell on Amazon Handmade. As an individual seller, you can register and start selling your crafts on Amazon Handmade without the need for an LLC. However, if you wish to operate under a business entity with added liability protection and other legal benefits, you may choose to form an LLC. The decision to set up an LLC depends on your business goals, preferences, and legal considerations. Regardless of your choice, Amazon Handmade welcomes both individual sellers and businesses, offering a platform for creative entrepreneurs to showcase and sell their handmade products to a global customer base.