Not every business requires SEO. If you are selling a product that is a commodity, such as a toothbrush or a pencil, chances are you wouldn’t require SEO. These products are widely available in brick and mortar stores and the chances of someone purchasing these products from your website is low. With the prevalence of E-Commerce platforms such as Lazada, AliExpress, Shoppee and Carousell, the chances are even lower.