Instagram advertising is effective because it allows businesses to reach a targeted audience through visually appealing content. Advanced targeting options and Instagram ad management features allow ecommerce and other companies to reach specific populations by demographics, interests, and behaviors. Instagram’s integration with Facebook provides businesses with access to a wealth of data and targeting options. With more than 2 billion daily Instagram users, advertising on this platform is an effective way for businesses to increase brand awareness, drive website traffic, generate leads, and close sales.