Mobile optimization is a key aspect of technical SEO, as it ensures that a website is accessible and functional on mobile devices. With the majority of internet traffic coming from mobile users, search engines like Google prioritize mobile-friendly websites in their rankings. Mobile optimization involves responsive design, fast loading times, and easy navigation on smaller screens. A well-optimized mobile site not only improves user experience but also reduces bounce rates and increases engagement, both of which are positive signals for search engines. Consequently, websites that are not mobile-friendly are likely to see a drop in their search engine rankings.