Genesis car brand is quite a young endeavor as the Hyundai Motor Company founded it in 2015 to design and market its upscale, premium, and luxury models. One may only wonder why, but Hyundai apparently needed a separate stable for such luxurious, thoroughbred, and skittish horses. Probably to match the closest competitors: Toyota (Lexus), Nissan (Infiniti), and Volkswagen (Porsche).
Anyways, by now, the Genesis brand is presented with models G90, G80, G70 sedans and coupes. Also, new crossovers are getting ready to be released by the company.