To oversimplify, B2B content is based around demonstrating your expertise and knowledge in your business’ industry, whereas B2C content is mainly catering to customers to create an emotional connection to your brand. But they do overlap to some degree. In general, B2B content tends to be focused on more practical aspects of a product or service. In contrast, B2C content can often be flashy and exhorting various qualities that pertain to social status.