Omnichannel approach is when pharma companies integrate and coordinate multiple marketing channels to engage and interact with healthcare professionals.
For example, if you're a pharma company selling medicine for metastatic breast cancer products, you can:
1. build an educational video hub called Breast Cancer Hub
2. send HCPs an email with educational information regarding the latest guidelines on breast cancer.
3. on the video hub you can invite the HCPs to a webinar where KOLs talk about the latest scientific data on the topic.