Both SEO and PPC are important for promoting your business. SEO helps your website show up higher in search results naturally, which can bring in visitors over time. Whereas PPC ads appear at the top of search results quickly, but they cost money every time someone clicks on your ad.SEO is great for long-term growth and building trust, while PPC is good for quick results and targeting specific audiences. Using both together can give you the best of both worlds. At our SEO agency in Houston, we can help you with both these strategies.