Eco Marketing plays a crucial role in promoting sustainable products by leveraging digital channels to reach environmentally conscious consumers effectively. It encompasses strategies such as content marketing, social media campaigns, and targeted advertising that highlight the eco-friendly attributes of products, such as ethical sourcing and minimal environmental impact. By using eco marketing techniques, brands can educate consumers about the benefits of sustainable choices, foster a community around environmental responsibility, and ultimately drive sales. This approach not only enhances brand loyalty but also contributes to a broader movement towards sustainability in the marketplace.