ANSWER: It offers interested buyers evergreen information and an easy process to make a purchase decision. A sales funnel consists of the path website visitors take when buying your product or services. It consistently converts new customers and perpetually generates sales. The sales funnel concept is easier to grasp when you relate it to evergreen content that consistently appeals to people and helps them navigate your website to reach buying decisions. This is where content is king. It’s the entities you write and optimize for consumers that matter most when it comes to your sales funnel. You will want your money-earning pages integrated with Google Assistant.