Absolutely. However, Instagram recruitment might not be the most effective method for every kind of business. Research the demographic you are reaching out to on Instagram and compare that with the ideal candidate you are trying to connect with. If they are in line with one another, this could be the game-changer you’ve been searching for.
Something else to take into consideration is how much you need to recruit new talent. Instagram recruitment is more attractive than proactive method of recruiting and casts a wider net. If you don’t have a large enough need to attract talent, your time and energy might be better spent elsewhere on more proactive methods (such as referrals through your network).