-make it easy to make the right choices through good conditions Nudging is about how we easily can pay attention to and change behaviors in a desired direction. The Nobel Price in economy 2017 was awarded Professor Richard Thaler for his ideas about nudging. Now the application is spread to more areas such as health, politics and environment. During the lecture we get to hear about how the concept of nudging nowadays is applied both in funny and successful ways within many different branches. Malin shows examples of how we can make it easy to make the right choice and a bit harder to make the wrong one. Thereby we can avoid traps of old habits and instead create new more desirable, ones more both for ourselves and for our children. By nudging, instead of rewarding or punishing, we create better conditions for a long-term well-being.