1-UP is a web3 gaming platform developing classic, retro-style games that are designed to draw in the largest possible user base and keep them playing. Our game engine is a 2D platform battler with gameplay similar to Mario and Contra with the ability to customize your characters with NFTs. 1-UP token and NFT integration will be fundamental to our reward system featuring play-to-earn, win-to-earn, build-to-earn, and guild-to-earn opportunities. It is implicit in our mission that someone’s first time using 1-UP may also be their first time downloading or using Metamask or another DeFi wallet.  When it is time to cash out, it will likely be their first time using Uniswap. We aim to be a “soft introduction” to the DeFi space. Rather than having to persuade anyone to learn about crypto, we will gently push them in its direction and allow it to happen organically. Additionally, our custom engines will allow NFT products to have their images uploaded and built into the game. This allows easy community building, fresh looks, and further utility for otherwise limited NFT projects. Our beta version of the Retro World theme is playable on PC, Mac, and Android mobile.