360° virtual tours result in a 48 percent increase in reservations (a survey by Best Western proved).
Virtual tours have even more advantages for hotels:
- Your website will get twice as much attention with a 360° tour by increasing visitor engagement.
- A virtual tour keeps your hotel's doors open all the time. A potential guest may see and get a sense of the interior and all of the hotel’s features.
- Because a 360° tour is interactive, it appears to be far more compelling than a static image.
- A virtual tour is still something special these days. It inculcates a sense of worth.
- “Hmm, if they put in the time to build a 360° tour, they must be quite attentive with other things as well!” a guest would think. When you make an effort for your visitors, they appreciate it.