While the goal is to minimize costs while maximizing profits, carrying inventory can quickly add up, especially for companies that sell physical goods. Maintaining a warehouse full of products incurs high overhead costs, including rent, utilities, and insurance. In addition, holding the inventory can become outdated or damaged. For these reasons, many businesses are turning to a zero inventory model. Under this model, enterprises eliminate carrying any inventory, instead relying on just-in-time production and delivery, consignment selling, or drop shipping. This allows businesses to save on costs and free up capital that can be invested elsewhere. As a result, the zero inventory model is becoming increasingly popular in today's business world.