A pre-order sale is a transaction where shoppers commit to purchasing a product before it's readily available or officially launched. This allows retailers to gauge customer interest, and secure revenue in advance of a product's release. Pre-orders are especially popular for highly anticipated items, limited-edition products, or when supply might be limited. They provide businesses an opportunity to forecast demand, manage inventory efficiently, and reduce risks associated with overproduction. For shoppers, pre-ordering ensures they receive first access to the product, often with perks like limited time discounts or exclusive bonuses.