We are seeing both cuts and increases in digital media spend during this coronavirus pandemic. By leveraging demand data and not relying on gut feeling or instinct in a time of unprecedented public health and economic crisis, brands can make an evidence-driven decision. There is an argument for maintaining advertising during an economic slowdown. Category segments have reduced noise and competition, and those looking to gain market share and come out of the crisis strong will continue to advertise. Ask us which scenario works best for you!