Think of Express Entry as a digital matchmaking system between Canada and prospective immigrants. You create a profile that highlights all your professional strengths and personal attributes. Then, this profile is scored using a points-based system known as the Comprehensive Ranking System (CRS). The higher your score, based on factors like language ability, work experience, and education, the better your chances of receiving an Invitation to Apply (ITA) for permanent residence. It's like a leader board in a game, and the top scorers get invited to the next level. For more details, you can check out the official Express Entry page provided by the Canadian government.