There could be several reasons that your website isn’t ranking or pulling in traffic. Updating the content on your website as part of a content optimization and SEO strategy can help you get back on track.Developing targeted messages and optimized content can help your brand gain traction — and more importantly, help audiences find you more easily. Some content optimization tactics include:Keyword alignment: An effective digital marketing strategy should include keyword research with metrics like search volume and ranking difficulty. You can use this information to align your existing content with relevant keywords and create new posts, videos, and other outputs that capitalize on marketplace opportunities to benefit your brand.Web page meta descriptions: Meta descriptions are the short snippets that appear below links in search results to explain what the page is about. Clear and compelling meta descriptions that include your targeted keywords help search engines and end-users recognize that your page has the answers they’re looking for.Content refreshes: Existing content that is outdated or lacks in-depth information will fall out of Google’s favor quickly. Updating blog posts with new information and more details that users want can mitigate search engine slippage.  Learn how updating & recycling existing content helps your business.