SkyPoint Cloud normalizes and standardizes customer data leveraging the Common Data Model (CDM). CDM is an open standard that creates an extensible collection of data schemas (entities, attributes, relationships) that translate into business concepts and activities.  The SkyPoint platform maps your customer data to CDM to power our proprietary identity resolution model which stitches data together to create a comprehensive profile of customer activities, interactions, transactions, and behaviors.  With a growing list of native connectors, you can easily and quickly connect your data from existing systems directly into SkyPoint’s platform. Our integrations list is always expanding.