It may have come as a surprise that Ford announced it would discontinue the Fiesta in 2023. It topped the UK’s annual sales charts for 12 years in a row between 2009 and 2020, after all.
However, sales have slowed as the popularity of small SUVs has increased. Indeed, the Ford Puma has rocketed up sales charts, quickly overtaking the small hatchback.
Couple this with a huge focus on electric cars, and it was unlikely the Fiesta’s popularity could have recovered. Instead, it has been dropped after an incredible innings, likely to be replaced by a zero-emission equivalent in the future.