The first stage of journey mapping is awareness, where potential customers become aware of a brand or product. This stage is critical for marketers to grab attention and create interest in their offerings. The next stage is consideration, where customers actively evaluate different options and compare products or services. Marketers need to provide relevant and persuasive information to stand out during this stage. The decision stage is when customers make a purchase or commit to a particular brand. Marketers need to simplify the decision-making process and provide incentives to encourage customers to choose their brand. The final stage is loyalty, where marketers focus on retaining and satisfying existing customers. This stage involves building long-term relationships, providing excellent customer service, and fostering brand advocacy.