We communicate with most of our artists on a regular basis and buy from them directly, often at the prices they set.  So besides us paying our artists directly, when you purchase their art from our website, their inventory on our site depletes as a result.  Eventually, we must buy more paintings from the artists.  Thus, when you buy through us, you enable us to do repeat business with many of our African artists. We have returned to buy more artwork from some our painters about 15-18a times now.
It is really you who is rewarding an artist’s talents and bringing extra care to their families in the not very easy economy of Africa.  And you own a lifetime's worth of a beautiful painting.  So everybody gets something in return and that is a very positive, genuine and true exchange.
In 2020, your purchases allowed us to buy more paintings from our artists than ever before.  This gave many talented painters on our platform the extra support they needed for their family and lifestyle during the Pandemic.
For more information, read how we follow Fair Trade Principles here.