Proof of Concept – if you are launching an entirely new brand/product and need proof of concept, we would recommend launching in the IHR channel because they will provide wonderful feedback.
Consider your path to success so far; we recommend that you duplicate your path to success as you enter the Canadian Market. For example, if you started in IHR and built your brand that way, we recommend you start in IHR as well.
Consider who your end consumer is and where they shop.
These steps will guide you on how to best enter the Canadian Market.