No modern marketing strategy would be complete without a plan to capture users through organic search. Customer segmentation lends directly to creating an effective SEO strategy.
When a new product launches, your marketing team likely already creates a multi-channel strategy including email, social, collateral, and/or advertisements that appeal to your audience. Another key component of this is digital content, designed to organically pull in new customers to your website.
The more you know what each customer segment is looking for—and the specific words they use when searching online—the more equipped your team will be to win new traffic. Customer segmentation research can help translate the language of each segment into key messaging and blog topics.
To be clear—you should not create a content calendar without customer segmentation data. Learn how each segment speaks about the things you provide, choose your keywords wisely, then speak back to them in their own language and watch your SEO performance grow.