The Hero-Hub-Hygiene pyramid is the model that is the foundation of every production we shoot. It can help you determine what type of (video) content you can create for specific purposes. During the first phase, called ‘Hero’, you create content that allows your audience to get acquainted with you. This phase can also be seen as the introduction phase. After the introduction, you want to provide your audience with a solution to their problems (yes, even if they’re not aware of said problem) by creating ‘Hub’ content: content that displays what you can do for them. This is the consideration phase, during which your audience will get even better acquainted with your products/services and grow to like your brand even more. Lastly, you want to convince them to become converting clients. That is what the Hygiene phase is for: you create content that will give them everything they need to know in order to actually make the purchase.