Effective measurement is informed by your overall social media strategy and/or campaign-specific strategy. Some of the most common metrics used to measure the success of social media app marketing campaigns include:
Reach: The number of users who saw your content.
Impressions: The total number of times your content was viewed, including multiple views from any particular user.
Engagement: Interaction with your content through likes, comments, shares, and clicks.
Shares: How many times your content was shared.
Referrals: How many people landed on your website via a social channel.
Conversions: How many purchases were made through a social referral.
Audience growth rate: How many new followers a social channel gains over a period of time.
Share of social voice (SSoV): How many people are talking about your brand or product compared to competitors.