If you want to make more money from your business, you need to access new markets. Websites are great at providing information, but they don’t put your product or service directly in front of potential customers. In contrast, apps drive engagement by letting people try a product right on their phone – something that’s impossible with a website. If you want to build sustainable revenue streams over time, it pays to invest in an app. After all, we live in a mobile-first world; if you’re not on mobile, then you can say goodbye to new opportunities.