While it’s impossible to pinpoint an average ROI for social media as many factors influence the outcome of the campaign such as – niche, ad budget, user targeting, and demographics. It’s safe to say that 48% of marketers have had great success in their ROI using social media. Here are a few tips to ensure a great ROI from your social media campaigns – - Measure your goals through the above-mentioned social media monitoring tools - Set up actionable daily goals and achieve them - Understand the core reason for marketing your brand – attract users or brand promotion or product sales - Run several test campaigns and concentrate on the best-performing ones - Track your ad budgets Performing the following tricks over a few months improves your ROI.