Yes, the size of your organization can matter when integrating marketing automation. The complexity of your marketing automation needs can vary depending on the size of your organization. The number of marketing channels you use and the complexity of your sales funnel can also affect the process.
For small businesses with limited marketing needs, a simple marketing automation platform may be sufficient. For larger organizations, a more powerful marketing automation platform may be needed. These organizations typically have multiple marketing channels and a complex sales process.
Along with this, marketing automation tools get affected by factors such as pricing and implementation time. This means that smaller firms opting for automation would take lesser time and money to implement the process in the system. On the other hand, bigger firms will need more time and money for the same process.
Ultimately, the decision to integrate marketing automation should be based on the organizations marketing goals. The decision should be based on resources and overall strategy, rather than solely on its size.