Once you get a domain name, any failure to keep it registered could cost you your whole online identity. Domain names can only be registered for a year so you will need to keep a tab on your expiry date and renew it at least 2 weeks before expiration. If you lose your domain name, your Registrar will then own it and sell it to the highest bidder. It’s a good practice to keep all your information registered properly - billing and administrative contacts are updated and email addresses are active. Notifications of renewals and price hikes will be sent to the registered email addresses. Missing out on such emails could put you at a risk of losing your domain name which in turn means losing your brand online, your online presence and the awareness you built.