After-sales care provides an opportunity for businesses to shine. Retain customers and encourage repeat purchases by informing them about their order status, providing incentives for future purchases, and offering top-notch customer support.   Order confirmation: Send a confirmation email immediately after a purchase. Provide order details, shipping updates, and tracking information.  Easy returns: Make it easy for customers to initiate returns or exchanges online.  Request feedback: Use automated emails asking customers to leave a review of their purchase.  Exclusive offers: Offer a customer loyalty program to incentivize future purchases. Retargeting, upselling, and cross-selling help generate repeat purchases for the online store. Follow-ups: Send follow-up emails a few weeks after the purchase to check in on the customer's experience, offer assistance, and encourage them to return for future purchases.