There are many marketing research firms in India, but only a few can be considered to be the leading ones. Some of these firms include AC Nielsen, Ipsos, and IMRB International. Each of these companies has its own pros and weaknesses, but all of them offer high-quality services that can help businesses in India to understand their consumers better and make better marketing decisions. AC Nielsen is one of India’s oldest and most well-established marketing research companies. The company has been operating in the country for over 50 years, and it has a strong network of field researchers who are spread across all major cities in India. It is known for its extensive experience in conducting consumer surveys. It has a team of experienced analysts who can help businesses interpret the data collected from these surveys.