Yes, a strategic localization plan will help you expand your customer base. You’ll also be able to reach global audiences while maintaining your brand identity. Localization helps brands reach new target markets and meet customer needs more effectively. By localizing, brands can improve accessibility, user-friendliness, and customer satisfaction.
Customer-centricity is essential for enhancing global customer experience. As a result of localization, it is important to provide a seamless experience across multiple marketing channels and touchpoints.