Organic rank and sales rank in Helium 10 refer to different aspects of a product’s performance on Amazon. While organic rank focuses on a product’s position in the search result pages for specific keywords, sales rank reflects the overall sales performance of a product in its category on Amazon. Sales rank is based on the number of units sold and is updated hourly by Amazon. In contrast, organic rank is influenced by factors such as keyword relevance, sales history, and customer reviews. Both ranks are important for sellers to monitor and optimize to ensure the success of their product listings on Amazon.