Laravel is popular amongst developers because of its elegant and intuitive syntax, making development tasks faster and more enjoyable. If you’re familiar with PHP from developing on WordPress, it’s also very familiar. Its comprehensive set of built-in tools and features, such as routing, database querying, authentication, and caching, streamline the development process and promote code reusability. Laravel’s robust ecosystem of packages and libraries further enhances its functionality and allows for easy integration with third-party services. Additionally, Laravel prioritizes security, providing built-in protection against common vulnerabilities and offering robust mechanisms for user authentication and authorization. With its active community, extensive documentation, and regular updates, Laravel ensures ongoing support and keeps up with the evolving needs of modern web development. Overall, Laravel empowers developers to create scalable, maintainable, and high-performing web applications with efficiency and confidence.