When you’re providing person-directed care, you’re helping all of your community live authentically. It’s great for your community. And what’s great for your community members is great for business. Consider this:
The LGBTQ+ market today has a combined purchasing power of $830+ billion
72% of the LGBTQ+ market feel it is extremely/very important to buy from “gay-friendly” companies
The LGBTQ+ older adult population is expected to grow from ~3 million in 2015 to ~7 million by 2030
While 80% of the general population rely on legal- or blood-related family members for caregiving, LGBTQ+ people are twice as likely to live alone and four times less likely to have children. Their reliance on long-term care services is potentially steep. Yet, when surveyed, nearly 9 out of 10 people feared discrimination in long-term care settings if providers knew their sexual orientation or gender identities.