Measuring the success of a thought leadership program will depend on the goals established at the outset. Generally,thought leadership programs aim to influence how individuals think about you and your organization or how they engage with your organization. Desired outcomes may include increased visibility, brand recognition and credibility among targeted audiences; an increase in website traffic or sales; or an increase in media coverage. Ultimately, the success of a thought leadership program should result in changed attitudes and behaviors of the key target audiences, and tangible business results.