The store level you open will depend on your listing frequency and which formats you use. Each store level has its own subscription-based listing fees. To maximize your exposure and minimize your costs, use the Fee Illustrator to find the subscription level that’s best for you.
Basic store: An ideal solution for sellers who are just starting out and want an affordable and easy-to-use platform to sell online, and for sellers listing a high volume in the auction-style format.
Premium store: A more comprehensive solution for small- to medium-sized sellers who want to aggressively grow their online business. Great choice for higher-volume sellers (more than 250 items per month) and sellers listing in both auction-style and fixed price formats.
Anchor store: An advanced solution for higher-volume sellers who want maximum exposure on eBay. Higher-volume sellers get top savings and the lowest package rates on eBay.