It depends. Often, putting more ads onto your site will give you a bump in revenue. However, you have to consider how implementing more ads on your site or app will affect the likelihood of your users coming back in the future and whether you’re still in compliance with Google’s ad serving policies. At Publift, whenever we implement a new ad unit, we analyze all of the necessary performance data from our partners and compare it with user interaction data to ensure that the revenue uplift is scalable.