PCR means post consumer recycled material. When you recycle your plastic products they are ground down
into pellets and used again to make new packaging. This removes waste from
landfill, uses less energy and uses fewer of the earth’s resources.
Sometimes this can also be mixed with new plastic. The higher the PCR
content, the more chance there is that packaging can be cloudy looking or
slightly grey. We’ve embraced this in Planet Revolution, building it into our design, we feel it’s worth it. PCR plastic
can be recycled, but not over and over again forever, so it is important
that some new plastic is also introduced into products to keep the cycle going.​