Cash does have some advantages over gold, though it has to be said that as long as you invest in gold bullion or coins, cash will not hold its value very well. Gold can be an excellent investment because of the many benefits it offers. The following are just a few reasons why investing in gold is worth considering: -In times of crisis and downturns, people flock to gold because they believe that the economy will rebound and they want to protect their savings. In other words, during times when investments like stocks and bonds lose their value, gold prices tend to rise. And conversely when stocks or bonds prices rise, then there tends to be downward pressure on the price of gold.