Social media ads are advertisements on social media platforms that boost your posts according to a specific goal. They come up in social media feeds and attempt to grasp the attention of targeted users through impressive visuals and text. Usually, social media ads aren’t on a pay-per-click (PPC) basis, although this option is sometimes available. Instead, social media ads focus on reaching as many people as possible, so they are billed on a pay-per-1000-impressions basis.