Both terms represent false information that is spread by individuals or groups. Misinformation describes the general spread of false information, whether or not the person knew the information was false. Disinformation is false or inaccurate information that is deliberately framed to be deceptive to those who consume it. Regardless of the intent, the effect on your brand can be significant. Brand Protection gives you early warning of conversations on Social Media and the Surface, Deep, and Dark Web so you can get in front of fake news and malicious campaigns. Read our blog: The 5 Dangers of Misinformation & How Disinformation Campaigns are Related