The applied communication program at Concordia University, Nebraska is a more traditional communication program, with courses in business and professional communication, as well as interpersonal and listening communication strategies.
In contrast, the strategic communication program focuses more on persuasion, marketing and public relations type classes.
While there is a lot of overlap between the two programs in their foundational courses, the focus you choose will depend on what type of communication you’re passionate about, and what type of career you want after graduation. ​​​​​