Businesses should prioritize key features when comparing ServiceNow and Freshservice for ITSM solutions, including: ticketing systems, self-service portals, support automation and workflow management, asset management functionalities, reporting and analytics, and integration capabilities. An article by Invgate provides a comprehensive comparison of ServiceNow vs. Freshservice, highlighting their strengths, weaknesses, and standout features. If neither platform aligns with the buyer's requirements, the article introduces InvGate Service Desk as an alternative.