Automated bidding has its benefits, there is no denying that. It relies on Google’s machine learning algorithms to optimize bidding for relevant searches. Businesses see an increase in campaign performance when they switch to automated bidding. There is a catch to it though. It takes some time for the algorithms to learn what works and what doesn’t. This is called a campaign’s learning phase. Usually, campaigns don’t perform well during the learning phase because the system is gathering data and figuring out the areas to focus on. Read more