Yes, Google Analytics can track your visitors. It provides the tools to measure and analyze traffic on your website or app. With this data, you can learn more about who is visiting your site and how they're interacting with it. You can also gain insight into what content resonates most with your visitors, which pages are performing well, and where potential issues with navigation or design may exist. This valuable information allows you to make informed decisions about how to optimise your online presence for improved performance and engagement. Its easy-to-use reporting dashboard makes it simple to access key metrics at a glance, so you can quickly identify trends that will help inform strategy and decision-making. All in all, Google Analytics is an invaluable tool for measuring and understanding the behaviour of your website visitors. With its comprehensive data, you can get a more complete picture of how people find and interact with your website. Google Analytics just tracks your visitors on your website, it doesn't track them beyond that. For example, you won't be able to see what they do on other websites or where else they go online. However, it does provide useful insights into the behaviour of your website visitors, including how many people are visiting your website, which pages are most popular, and how long visitors stay on each page. By understanding this data, you can make better decisions about where to focus your efforts for the greatest impact.