Bait and switch is when they show you car A, then in some fasion trick you or coerce you into buying car B, when you never would have bought car A in the first place. Since you did not actually buy a different car, this is not actually bait and switch and you haven't been damaged.This is probably a case that the dealership acted unethically, but possibly not illegally--or at least not in a way that gives you any effective remedy. It's certainly not impossible that the SUV in question was either "sold" or being held for someone who had put a deposit down, for example. Even if you *could* show that the dealership, without justification, refused to sell you the firs SUV to try to get you to buy a different one, since you did not suffer any monetary damage, the most you could do would be to sue them to get a court order forcing them to sell you the SUV at the originally advertised price-and it's highly doubtful that bringing a lawsuit to do that would be worthwhile (you can't bring a suit like this in small claims court, for example, so your costs would be higher). This may be a situation where you count yourself luckly for not doing business with unethical people and go car shopping elsewhere.