Your marketing goals can also be achieved without any cost at all. Organic reach can be built on Instagram through regular, engaging content that offers users added value. The following types of posts can be used:
- Images
- Feed videos
- Reels
- Instagram Live
- Stories
You shouldn’t focus on just one post type when creating content, but instead use a good mix of all of them. Learn which Instagram features you should know about to stand out from the crowd in another blog post.