SEO rankings refer to the position of a website or web page in search engine results pages (SERPs) for specific keywords or queries. Search engines like Google rank web pages based on relevance, authority, and user satisfaction. Hence, you will find out that websites with higher rankings tend to appear near the top of search results, which also means increased visibility and organic traffic, while others are less visible; it can also fluctuate by number one algorithm updates or content changes or due to competitive factors. Regularly monitoring and analyzing SEO rankings can help businesses understand their visibility online. This enables them to make decisions that would improve their search engine performance.