Players can increase their chances of encountering a shiny Pokemon by using the Masuda Method. This method involves breeding two Pokemon from different regions. For example, if you breed a Japanese Pikachu with an American Pikachu, the offspring will have a higher chance of being shiny. In addition, players can improve their odds by using a lure module and catching Pokemon during a swarm. Shiny Pokemon are incredibly rare, so it may take some patience to finally encounter one. However, the thrill of finally coming across a shiny Pokemon makes the search all the more worthwhile.