GOOD QUESTIONEach box comes with exactly what you see in the photo.If you shop our pre curated gift boxes, what you see is what you get. You will receive the box colour & filling colour that is shown in the photo. We choose a ribbon colour based on the theme of the box.If you build your own box, you will be able to choose box colour, filling type, ribbon colour and gift tagThe only thing that you may not see in the photo, is that the content of the boxes will be wrapped in white tissue paper sealed with a Blissible Box sticker to keep the contents a surprise while they read your handwritten message.