Taking care of your e-reputation is essential to convey a good image. The information found on the web speaks volumes and it is easy to end up with a very negative reputation. Just as you want to know your future employee before signing the contract, customers look at the web before making a purchase or appointment. Consumer reviews, but also the official website, social networks, content on blogs, your audience examines many elements before making their decision. Thus, when a company suffers from a bad reputation, it loses opportunities, as customers prefer to turn to an establishment with more positive reviews.