Peloton and Lululemon announced a five-year strategic partnership. Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Peloton shares spiked Wednesday after the company announced a five-year partnership to develop digital fitness content for Lululemon. As part of the agreement, Lululemon will ...
See Details: Peloton shares soar on digital content, apparel partnership with Lululemon