Understanding the context of your customer is not only important but vital. Before you can make an impact on your customer, you must first understand how you will be impacting them. If you are planning on appealing to certain emotions to make your point, you must make sure to target the emotions of your customer. You should also understand why your customer will be receiving your message—this could be through social media, television, radio, or the Internet. If you are to be taken seriously, you should always take into account the delivery of your message to your customer. If you fail to do so, you will surely lose their attention and lose the chance to stand out!