Information architecture (IA) is a term used when referring to the process of organizing digital content for web and mobile software and applications. IA aims to put information in an order that makes sense, to make it easy for anyone to search and understand. In web design, IA refers to organizing the content and pages of websites and web applications. Information architecture in web design is about making it easy for users to browse and find the information they are looking for on any page. IA design includes creating the sitemap, menus and sub-menus, and labeling content. IA professionals strive to organize content in a logical way for users who visit the page. This requires an understanding of UX and the intentions and user behaviors. An IA professional considers as many use cases as possible when arranging information.