Interior branding is the way a business presents itself to the world visually as a customer enters their premises.
Often interior branding makes the difference in the consumers’ decision to buy (or not) its products or services. Interior branding or “branding by interior” is a concept that helps any business to manipulate the way it is perceived by its customers through the design of its interior space.
Today, using interior design to create an emotional response in their clients or employees is a decisive part of a winning business strategy plan.