Tough homemade rolls, tragedy indeed! The key to avoiding tough rolls is to carefully measure the correct kind of flour. Fluff the flour with a spoon, then use the spoon to scoop it into your measuring cup before gently leveling off the top. Make sure to use all purpose flour when called for, and not bread flour. While bread flour creates excellent pizza crust or chewy french baguettes, it’s not what you want in a soft homemade dinner roll.