Clicks to Website. Clicks to Website ads allow you to link to specific pages on your website in the news feed for both desktop & mobile users as well as the right sidebar. New call-to-action 2. Website Conversions Website Conversions ads allow you to direct visitors to specific pages to tu those visitors into sales, leads, or subscribers. Before you create your ad, you'll want to add a conversion-tracking pixel to your website. You can create conversion-tracking pixels in your Facebook Ads Manager. You'll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form. Once you set up your conversion tracking pixel, you can create Website Conversion ads. Website Conversion ads can be placed in the news feed for both desktop & mobile users as well as the right sidebar. 3. Page Post Engagement Page Post Engagement ads allow you to increase the number of Likes, shares, and comments on your Facebook page posts. You'll be able to use video, photo, or text ads in the news feed for both desktop & mobile users as well as the right sidebar. 4. Page Likes Page Likes ads allow you to target the audiences that'll be most likely to convert into business & encourage them to become fans of your page. As you grow your fan base, you'll be able to target ads & organic posts at potential customers to get more Likes on Facebook. You can place Page Likes ads in the news feed for both desktop & mobile users as well as the right sidebar. 5. App Installs App Installs ads allow you to increase the number of people using your mobile app with ad placement in the news feed of mobile users. 6. App Engagement App Engagement ads allow you to encourage people to use your app more often with ad placement in the news feed of mobile users. 7. Event Responses Event Responses ads allow you to get more exposure for your upcoming event along with responses from the people you've invited. You can place Event Responses ads in the right sidebar for desktop users. 8. Video Views Video Views ads allow you to drive just that - views to your videos. These ads are optimized by Facebook to be shown to people most likely to view videos on Facebook across devices. 9. Offer Claims Offer Claims ads allow you to drive people to your store using a special offer. You can place Offer Claims ads in the news feed for both desktop & mobile users as well as the right sidebar. 10. Premium Ads Facebook also offers premium ad placement for those that want to guarantee their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get the placement of a large ad on the logout page. Premium ads generally need to be purchased as CPM via an IO (insertion order), but some can be created in the Facebook Power Editor. These ads are for larger advertisers with higher ad budgets than the average small to the medium-sized business owner would have to work with, so for this article, we will only be focusing on the previously-mentioned standard ad types.