The reason why Coachella Festival has skyrocketed in popularity over the course of the last 10 years, is because of the kind of artists it is able to get to perform. Some of the most impressive modern artists have played there over the course of the last 10 years. Coachella has become a hotspot for some of the most established and emerging hip-hop artists in the world. From 2013 to 2015 it broke records for festival profit.