Rapala is making a large effort towards finding new substitutes for lead-based weights and plastic-based products. One of the biggest goals is to assess every component used in our products to see if they can be replaced with a more environmentally friendly alternative. There are many changes to be done, and they must be done in a controlled and calculated manner which requires time. Not only our customers, but we also hold ourselves to high standards and have high expectations for quality. Therefore, we must ensure that these important changes do not affect the quality of our products and production methods. Quality itself is an important part of sustainability as designing quality products ensures a long life-term of the product.