There are two different types of likes, organic and paid likes:
Paid likes: are those that come from the companies or organizations who have paid for the services of a social media platform like Facebook, Instagram, and Twitter to promote their content.
Organic Likes: are the ones that come from users finding your content by becoming your followers, or by seeing your material via a hashtag or the discovery page. People who engage with your content on social media platforms like Facebook, Instagram, and Twitter usually do so because they genuinely want to support you. They also will see your posts in their newsfeeds more often which means they will also see your content more often than people who don’t follow you on these platforms.