Social proof is a psychological phenomenon in which people tend to follow the example of others. This can be helpful for influencing our behaviors, and one way that social media platforms use social proof is through widgets. A widget is a web page or app component that displays information about friends’ updates or activities on a user’s screen. Widget examples include “the most popular post”, “recently commented on posts”, and “popular tweets”. By displaying these types of widgets, websites and apps can attract readers who want to see what other people are talking about. Not only do these widgets show off content strengths (ie: high engagement), they also give users an incentive to share content as well because they may feel like they’re part of something special. If all this sounds good to you, then start building your own Social Proof Widget today!