When creating any type of flyer, including your fitness flyer, the most important detail is finding a way to actually grab the reader’s attention. This may involve a bright and bold color scheme, vivid imagery, or a powerful heading, or all three. Once you’ve piqued their interest, share the details of your flyer’s purpose in brief, bulleted statements that layout the benefits of responding to your call to action (CTA) by joining your fitness club or signing up with your gym after viewing your fitness membership flyer. Acquire new competitors with your fitness competition flyer, sign up new recruits for your fitness bootcamp, or help your community get healthy at your fitness event. Highlighting what the reader will get out of that response makes it all the more likely that they will feel motivated to respond. In addition, include HOW they should respond, either by showing up at your physical location, calling, texting, emailing, or visiting your website. The design elements you choose to include on your fitness flyer should always support your CTA - too much can clutter your flyer and muddy the message, resulting in a disappointing response rate.