TikTok’s ads platform is new so it makes sense that other coworking spaces aren’t running ads there yet. It’s also much more time consuming to set up because it requires shooting and editing new videos constantly. We offer TikTok ads because they are the most effective way to advertise to young coworkers without feeling “salesy.” Studies have shown that viewers trust TikTok ads more than other advertising platforms such as Facebook. Many users report TikTok ads feeling more like authentic suggestions from a friend or trusted acquaintance, rather than a brand promoting a message. The average TikTok CPM is also only $1.82, while the average Facebook CPM is $6.73. In our experience, TikTok ads are significantly cheaper than Google, Facebook, and LinkedIn. Lastly, TikTok audiences are more in-line to shop for flex memberships and dedicated desks, which historically are the hardest to sell.   All things considered, advertising on TikTok is not only more cost effective and trustworthy, but it also helps you sell more flex/dedicated desk memberships more easily too. Other independent coworking spaces might not be running TikTok ads, but WeWork is. To remain competive in the customer acquisition landscape, it’s best to be there.