Email Direct Marketing (EDM) is a form of digital marketing that uses email to send marketing messages, promotional materials and updates about products or services to a targeted audience. EDM allows businesses to reach many potential customers quickly and efficiently. It works by sending bulk emails to a list of contacts or subscribers permitted to receive them. These emails can contain information such as newsletters, product announcements, special offers, sales promotions and more. In addition, these email campaigns can be customised to target specific groups of customers, allowing businesses to tailor their messages to different audiences and reach people who are likely to be interested in their products or services.
The key benefit of EDM marketing is that it is cost-effective and helps businesses reach their desired audience more quickly and efficiently than other forms of digital marketing. Additionally, it allows companies to track the results of their campaigns, enabling them to measure success and adjust their strategies accordingly.