What local businesses need to improve local traffic to their website or their physical stores is visibility on what is known as the “local pack” or “3-pack”. This is the list of three businesses that appear directly below the map in the results displayed after a Google search with local intent.
If you look at the listings you can see a dramatic difference between what is typically found on SEO search results. Google pulls these details directly from Google My Business listing, a critical part of local SEO marketing.