A post is a piece of content that you upload on social media for your followers to see naturally. A paid post that targets an audience other than your followers based on demographics and interests is known as an ad. Because most social media algorithms limit the number of organic followers who view your company’s content, we advocate promoting significant or relevant posts to ensure that more people see them. Another good indicator of a post that should be pushed is its organic performance. If it’s doing well on its own, investing in it will expand its reach.