One of the secrets of our clients’ success is the use of association membership lists wherever possible. Hippo Direct staff are expert at identifying those associations who make their member lists available for rent.
Reasons why association member list work so well:
Associations keep their lists very clean. Associations are constantly sending newsletters, magazines, email messages and promotional materials to their members. Many of these mailings are first-class, which result in quick change-of-address corrections.
Members of an association are more interested than their non-member counterparts in learning how to improve their career. The more someone pays in membership dues, the more likely they are to be interested in products and services which will make them better at doing their job.
Most association lists are harder for list brokers and mailers to find, which leads to better results for those savvy mailers who are able to track down and mail to association members.