A templated website is a cheaper way to get a website built for your agency where they take a template they use on all other websites and just plug in your information, images, and branding to the design. Some companies may not say they use template designs but a good rule of thumb any website design under $300 is probably a template.
A custom website design is built and designed by insurance experts that design it to fit your customer’s desires. It is fully customizable and you will professionally display what type of insurance agency you are and your unique brand. Custom websites hands down perform better than any template design website.