Educational institutions must also ensure that their information for potential students is practical and relevant. The power of social media may be harnessed by educational institutions through digital marketing. Various social media platforms may be utilised to disseminate information to a worldwide audience. There are several reasons why digital marketing is the most significant way to reach the bulk of today's student population. Among these are: Prospective students are already searching online for educational and training courses. Students spend more time on the internet than on traditional forms of media, such as television. Internet display advertisements are very effective and outperform traditional advertising. Parents and guardians have begun to evaluate a school or institution based on its website and internet presence. Most students have also begun to evaluate a school or institution based on its internet presence. The internet has become the most famous avenue for applying and inquiring about admissions. For college admissions, expatriates and outstation students rely mainly on the internet. Parents and students increasingly perceive the web as the most convenient way to complete admissions processes.