Website wireframe plays a crucial role in shaping the user experience and aligning it with the messaging strategy created using the brand script.
Wireframe also serves as a collaborative tool that allows stakeholders, including marketers, designers, and developers, to provide input and make informed decisions early in the design process.
It helps align everyone’s understanding of the user experience and provides a foundation for iterative improvements.
In a house-building analogy, it serves as an architecture plan before you start building a physical house.