Video is a great medium for marketing because it has three great advantages. With videos, you can broadcast your message, boost your brand, increase sales and have a larger impact on your audience as a medium. The secret to videos is that it is easy to get the attention of your audience. Online marketing videos are the new word of mouth as they amplify your reach and the ability to share, like and re-post them.
Today businesses use viral marketing, marketing that is infectious to the extent that viewers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive and highly impactful. The secret here is the endorsement power since the information comes from someone they know.
Conversions
According to surveys 70% of marketers, video produces more conversions than any other type of content. This pays off nicely for e-commerce sellers who have found using product videos can increase sales on an online store by 144%.
Even if you don’t have an online store, including video on a landing page can increase conversion by 80% and after watching a video, 64% of users are likely to buy an item online.
In regards to your online presence, video content can help provide high rankings for your website by most search engines. By some estimate’s videos are 53% times more likely to appear on the front page of a Google search than a text document. They also increase engagement as many viewers stay two more minutes longer on websites with video than those without videos. The appeal is clear, videos enable businesses to communicate their story in a way that is engaging and personal. Videos give companies a platform to talk about their business, product, or service in a way that makes the customer feel at ease.
Application wise videos can help better promote the business; showcase testimonials, and add flair to your press releases and other messaging.