Since a young age, I have been passionate about the denim cloth and in particular selvedge denim: a high end cloth less and less used because it doesn't correspond to mass production. Working in and around denim has always been for me an obvious direction. Before I created my own brand, I have worked for 20 years as an independent reseller of Levi's 501s. In 2005, Renhsen was born and my very first objective was to defend quality denim and its related culture.