Since bridesmaid proposal gifts aren't mandatory, the amount you spend on them is completely up to you. That said, it's customary to spend the same amount on each of your bridesmaid's gifts, even if you get them all something different (maid of honor excluded). When deciding how much to spend on a proposal, think not only of your overall wedding budget but also if you'll be buying other gifts for your wedding crew—like bachelorette party favors and thank-you presents—and how much you want to spend on those. Regardless of how much you can and want to spend, remember it's the thought that counts.