According to Google, there are over 200 ranking factors that the algorithm targets for a website. However, it is possible to basically identify the factors that appear again and again:- a high usability, i.e. user-friendliness, as well as meaningful design and interaction options,-. the Responsive Design (for mobile devices),- the Content optimization, i.e. added value in terms of content for the target group,- the Page Speed and speed of protocol transmissions,- high quality backlinks and- a sensible internal link and page structure