LinkedIn Sales Navigator is an advanced sales tool available to LinkedIn users (including entire sales teams, organisations, and individuals), designed to assist in virtual selling. In providing members with the tools needed to establish and nurture customer relationships at scale, Sales Navigator is able to act as an anchor for B2B sales strategies – ultimately ensuring that messaging like yours reaches the right audience at the right time. Though Sales Navigator is a paid element of the platform, for many businesses with an established LinkedIn/social presence, particularly those in the B2B sector or heavily involved in networking, it provides significant opportunities to save time and boost ROI.