Modern link-building is better described as link-earning and is executed by providing high-quality content that drives incoming links organically and building relationships with influencers and editors. Some SEO companies would promise thousands of links within a few weeks, but they won’t be of high quality (and that’s a fact). One high-quality link from a credible, authoritative site is more effective than thousands of low-quality, machine-created links in blog comments.
As an SEO company based in Canada, we describe our link-building processes in terms of relationship-building and quality-not quantity and expediency.