: In a globalized world, language forms a bridge. Even if you don’t advertise products for export overseas or have no interest in growing profits through expanded marketing, it's important to know that Israel also has an established and diverse consumer market made up of people who don't speak, read, or write Hebrew.
20% of the Israeli population speak Arabic, another 20% speak Russian, and there's an immense number of diverse English speakers coming to Israel, whether as tourists, for business, or on a more permanent basis. These clients prefer consuming content in the language they understand best and are most familiar with. Practically speaking, right now, these very clients who are searching for your product or service are likely to swipe by your site if they can’t understand the language it's presented in.