All ARRI lenses are built from scratch to our exact specifications. We define the look and feel, and our manufacturers must achieve our goals within very fine tolerances. Our Signature Zoom manufacturing partner produces high-precision optics for a number of other industries, and has never made a cinema lens before. This made them receptive to crafting a lens with a radical new look for digital cinema, as they had no preconceived notions regarding what a cinema lens should look like.
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