Yes. Mobile advertising relies on qualities of Ad stability and click-through rate (CTR) predictability. Ad testing and innovation by digital marketers who embrace necessary changes quickly tackle low-performance issues. Paid mobile marketing managers who innovatively and incrementally approach their mobile campaigns can to de-risk mobile projects and learn quickly how to obtain a successfully targeted mobile campaign. This article will help you gain better returns for your mobile advertising spend and avoid common mistakes when setting up new advertising campaigns. Entrepreneurs in the mobile space need to anticipate and spot upcoming video advertising opportunities and mobile marketing trends that will impact their business. Artificial Intelligence and machine learning are being leveraged to enhance the customer experience of mobile apps as well as for mobile marketing automation services, and improving mobile conversion rates. Machine Learning is helping companies increase conversions and predict buying behavior. The goal is to build one-to-one relationships with every one of your mobile users and offer relevant messages. An efficiently launched and finely-tweaked mobile marketing campaign can become the big bang in impacting SERPs, traffic, user engagement, and mobile conversions. Along with voice search, AI, and machine learning, every SEO professional is paying more attention to users across devices in 2018. Endeavor to respect Google as your marketing partner when using their platform. Remember that the company is dedicated to matching content to search intent and is only charging you per click. Or your products may even be showing up in organic mobile product carousels. Your responsibility is to make the most out of this mobile marketing opportunity. It is up to you to ensure that you are showing the best Ad at the right time to the right audience. Google cares about clicks so it rewards efforts that produce Ad clicks. And Ad clicks, in turn, need to sustain a sufficient level of purchases.