Push notifications and in-app messages support PLG strategies by reaching users at various touchpoints throughout their journey, significantly boosting app engagement (for mobile platforms) and overall product adoption. However, it's essential to strike the right balance and avoid overloading users with too many messages. Your goal should be to ensure that the messages are relevant, timely, and valuable to the user experience.Push notifications and in-app messages can guide new users through the onboarding process, helping them understand your product's value proposition and encouraging them to complete essential actions for activation.
Use push notifications and in-app messages to educate users about different features, functionalities, and use cases of your product. This helps users realize the full potential of your product and encourages deeper engagement.
Segment users based on their behavior and preferences to deliver personalized push notifications and in-app messages. Tailor the content to the specific needs and interests of each user to increase relevancy and impact.
Utilize push notifications and in-app messages to re-engage users who have become inactive or dormant. For example, you may send personalized messages that encourages a user to return to an abandoned cart and rekindle their interest.