Consider names that exemplify your brand and differentiate you from the competition. Then, use your state's business name search to see if the name has already been registered. Consult your state's secretary of state or another office in charge of business entity filings.  Once you've discovered a suitable available name, don't lax off, and get straight on to register it with your state. It is also possible to register it as a federal trademark.  Read our detailed guide on how to come up with a business name.