When writing your CV, consider these top 3 crucial rules: Use key words - Always use words from the job description, and consider stronger action words when describing your skills. Tailor your CV - Adapt your CV to the specific employer and job. Consider the key skills, traits and behaviours that are preferable for the role. Be honest - Use real skills, qualifications and experiences in your CV, as it is important to stay professional and align with a company naturally.