Marketers use a wide range of programs, including the content marketing platforms we cover in this article. Marketers have many needs, and you will find software to cater to all of these. These include influencer marketing tools, social media marketing tools, SEO tools, communications tools, organization tools, customer relation management (CRM) tools, and online advertising platforms. There are also all-encompassing marketing tools, such as Hubspot, Asana, Altitude by Impact, Marketo, and Hootsuite.