NYX is a professional makeup brand that helps you highlight the best of yourself and look like a queen during the day and night. Nyx is the Greek goddess of the night and the inspiration for the brand's name. The company was founded in 1999 by an American of Korean heritage - Toni Ko. She started the venture at the age of 25 and sold it for $500 million to L'Oreal in 2014. NYX' huge international success was accelerated by content creators, such as beauty Youtubers, who were in awe of the brand's products. The brand supports self-expression and experimentalism in its community. The makeup it produces is showcased by women, man and non-gender models. It also offers products (like foundations or concealers) for every skin tone. In the last few years, NYX started focusing more on vegan cosmetics and is steadily growing the choices for vegan makeup junkies. There is a line available which doesn't contain any animal-derived ingredients or byproducts. Moreover, all products are cruelty-free and never tested on animals.