Mistakes can be all too easy to make. When working on a creative strategy some of the mishaps we know brands can make include:
Not setting clear objectives, which can make it difficult to develop effective campaigns.
Not developing a full understanding of their target audience. Not having an in-depth knowledge of who you’re targeting can make it far too easy to create campaigns that miss the mark.
The research stage can often be overlooked, limiting the amount of information a brand has (and needs) to create a creative strategy that works.
Not setting, or setting and ignoring, KPIs. By not monitoring metrics brands will be in the dark and not know how well their campaigns are working. This can have an impact on the brands ability to evolve and refine future campaigns.
Brands can neglect to set a budget, leading to overspending, or resources not being used efficiently.