SEO, or search engine optimization , is a collection of techniques and strategies aimed at improving a website’s ranking in search engine results pages such as Google , Bing or Yahoo . By using a combination of on-page and off-page SEO tactics, a website can increase its visibility and attract more visitors. This increased visibility is important to reach more potential customers and increase sales. As a leading SEO Agency, SEO Gruppen can help you create a strong SEO strategy to increase your website’s ranking and visibility.