The Federal Trade Commission (FTC) is an independent agency of the United States government that is responsible for protecting consumers and promoting competition in the marketplace. The FTC is responsible for enforcing a variety of laws related to consumer protection and competition and it investigates and prosecutes companies that engage in illegal or unethical behavior. FTC explicitly forbids fake testimonials, reviews, and endorsements on social media. Also, companies like Google, Amazon, and Yelp forbid paid testimonials.