The Call of the Wild is a short adventure novel by Jack London, published in 1903 and set in Yukon, Canada, during the 1890s Klondike Gold RushKlondike Gold RushThe Klondike Gold Rush was a migration by an estimated 100,000 prospectors to the Klondike region of Yukon, in north-western Canada, between 1896 and 1899.Klondike Gold Rush , when strong sled dogs were in high demand. The central character of the novel is a dog named Buck.