According to Mitroff’s model of crisis management, the five stages are, in order:
Signal detection
Probing and prevention
Damage containment
Recovery
Learning
Signal detection refers to the practice of using sophisticated systems to detect potential crises – ideally before they happen. Probing and prevention is the practice of testing and fortifying a company against incidents, while damage containment is exactly what it says on the tin – limiting the incident before it can escalate further. Recovery, obviously, is the process of fixing the damage caused by a crisis, while the learning stage involves drawing conclusions from the incident to prevent its recurrence.
Learn our five steps to manage social media crises.