There are many benefits to running games of skill competitions, including the following:
Games of skill are generally more cost effective, as permits are not required, prize draws do not need to be conducted and advertising winners is not required; The state and territory requirements are less arduous for games of skill, and therefore the competition terms are much simpler; Games of skill competitions are a great way to engage customers with a brand, due to the creative and challenging nature of the entry mechanics; Entrant’s responses can be used to promote the brand, for example a creative image submitted for entry could be featured in an advertising campaign; Entries are generally of a high quality, given the requirements the entrant must go through for an entry; Games of skill are a great way to incentivise staff to achieve sales targets.
Use Promotion Wizard to get more information on running a compliant game of skill.