Location based search trends have only accelerated as a result of the coronavirus. Consumers are now traveling less and they are shopping more online. Users are becoming more sophisticated online shoppers and are demanding a better mobile experience. Consumers are also very aware of the need to support small and local businesses at a time when the likes of Amazon and Walmart are dominating the consumer market. Experts agree that businesses must adapt to these new conditions in order to survive.
This is why every local business should include content on their website describing the steps they are taking to ensure the safety of their workers and customers in light of the pandemic. Of course, it is also important to actually implement those steps. Two-thirds of consumers report that they would avoid a business if the customer reviews stated that it didn't have coronavirus health and safety measures in place.