According to Roy Morgan Research, the Swans are the most popular AFL team in Australia in 2020, with 1.052 million supporters. The remarkable numbers outnumber the second most popular team, Collingwood, which has 726,000 fans. Third place goes to West Coast with 545,000 fans followed by Adelaide at 474,000 fans. In 2016, The Swans were ranked the most popular football (soccer) team in Australia. It was revealed by research conducted by Roy Morgan that more than 1.5 million Australians follow the club from Sydney, Melbourne and Perth. Second place went to Central Coast Mariners with 940,000 fans followed by Western Sydney Wanderers with 390,000 fans. In terms of actual attendances, it's hard to compare across leagues and years. However, according to the Australian Sports Commission, in 2017 the Swan City Bulldogs had the highest average attendance per match in the AFL with 14,179 fans attending each game. Second place went to Richmond with an average attendance of 12,928 fans per game. Collingwood was found to have the highest average attendance per match in the VFL in 2017 with 10,617 fans turning up for each game played by the Magpies. Richmond was again listed as the league's most popular team with an average attendance of 10,617 fans per game.