Relationship marketing is a marketing strategy that focuses on building lasting relationships with customers. To achieve this goal, companies use a variety of tools and methods, such as loyalty programs, customer satisfaction surveys, product personalization or word-of-mouth marketing. The main goal of relationship marketing is to create customer satisfaction and brand engagement, which in turn leads to increased sales and loyalty to the company. One of the key elements of this strategy is long-term communication with customers, which allows for building lasting bonds between the brand and consumers.