Getting people to find your website is not easy, thanks to the fact that there are almost a million other websites worldwide who could provide the same goods and services that you do. If you want people to find your website, it has to rank on at least the first Search Engine Results Page (SERP) of your browser.
It is where Search Engine Optimization (SEO) comes in. SEO can help your website get ranked on the first SERP with various tools and strategies. Once your website ranks on the first SERP, it will be easier for people to find and use your goods and services.