No matter what anyone claims, paying Google will not guarantee a higher ranking on search engine results. Google's search algorithm ranks websites based on a variety of factors, such as relevance, user experience, and quality content. While investing in paid advertising through Google Ads can increase visibility, it does not directly impact organic search rankings. Genuine SEO efforts require optimizing your website, creating valuable content, and building authoritative links to improve your organic search ranking. Genuine SEO efforts require optimizing your website, creating valuable content, and building authoritative links to improve your organic search ranking.