This is the Map Section (also known as the "Map Pack" or the "3-Pack"). This section of Local Results shows the brick-and-mortar location of each organization.  This section may also contain an ad, but it always also shows three "natural" (un-paid) listings. This is where a local business wants to be - in the top 3 map results for searches. A well-optimized Google My Business profile is a key factor in getting listed here. Note: This Local Results section does not always display in Google's search results. The display only occurs when a person searches Google with a geographic area in mind.  For example, ‘dentist near me', ‘furniture delivery Toronto', or, if they are searching for something Google assumes needs to be local to the searcher such as ‘coffee shop' or 'pizza delivery'.  These types of searches can trigger the map section to appear in the search results.