It’s true that this level of hyperlocal targeting wasn’t possible until more recent years for those reasons but our ability to gather and utilize mobile device GPS data in conjunction with the IP location data has significantly enhanced our ability to pinpoint user location. Our team of data scientists, engineers and analysts ingest billions of GPS observations on a daily basis to ensure the most up-to-date location responses. This is how we stay on top of the dynamic nature of the IP space. We spent two years testing and confirming the accuracy of our matches prior to the launch of this product.