Whether you choose Magento Open Source or Magento Commerce edition, you will be served with plenty of theme alternatives for direct implementation. If you go by suggestions from eCommerce experts, it's always suggested to build a custom theme for your store based on your brand and customer demands. Getting a custom-theme built is or must be preferred as it can accommodate all the special requirements of your store. Whether it's about following your brand color scheme, getting a specific store layout, or reflecting your brand values through the store, a custom theme will help you in realizing all these. Executing custom themes is effective in providing a personal and unique touch to your eCommerce store. Although you might be allured from an array of alternatives available in the ready made themes of Magento stores, choosing a custom theme will be EXCLUSIVE to your online store, leaving a distinct and lasting impression on your customers or users.