PIM stands for “Product Information Management” system that synchronizes and manages product data in a unified location. In a B2B eCommerce business, the order volume is usually high, implying that the business owner needs to maintain a large product catalog.
To better manage the B2B eCommerce catalog, investing in a PIM software solution is a smart solution. As an add-on, PIM software also helps integrate data with the ERP system.
A PIM will merge the product data into the ERP system, and the latter will share the information across the back-office modules to improve and automate workflow processes.