The best way to increase your MAU is to establish a frequent and personal relationship with your users through omnichannel messaging. By leveraging push notifications, SMS updates, email campaigns, and contextual in-app messaging, you can address the needs of your user base and increase retention.
However, be wary of flooding your users’ devices with unwanted notifications. Your goal is to give your users relevant information that improves their experience, not 1,001 reasons to uninstall. For more information on how to find the right cadence and content for your messaging strategy, check out these easy solutions to mitigate the risks of over-messaging.