Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed--perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they're way cheaper than most forms of advertising. However, they can also be quite expensive if you go over budget or use premium materials without considering your budget first. The size of your kit will determine how much it's going to cost. The more pages you have, the more copies of each page you'll need. Also, consider how many pieces of exclusive content you want to include in your kit. These could be interviews with key players in your field, photographs, and/or samples of your work. The more exclusive content you add, the higher the price tag is likely to be. Finally, don't forget about shipping! Most companies will charge for this service, so make sure you include it in your estimate. Overall, a good quality media kit can be had for under $500. Larger firms may spend more, but even then, you should be able to find something reasonable. For example, The Repository, a small newspaper in Ohio, uses a $15,000 annual budget to publish two print editions and one online edition.