Cvent's software is designed to improve your event planning operation by increasing attendance, streamlining labor-intensive processes, and decreasing costs with a suite of powerful event management and email marketing tools. Cvent's advanced email marketing tool allows users to customize every aspect of the communication process with personalized and targeted email campaigns, which will bolster event response. Send automatic invitation reminders to invitees that had not yet replied to drive a second or third round of responses. Cvent's tell-a-friend functionality facilitates viral marketing, which increases both event attendance as well as the size of your contact database. Automate time-consuming tasks by scheduling email campaigns and eliminating tedious spreadsheets with Cvent's robust reporting system. Deliver statistics in real-time to quantify return on investment and prove success to stakeholders. Decrease costs by substituting printing and postage fees with electronic messaging. By utilizing these features and more, Cvent clients have seen immediate results to both their top and bottom lines.