Google's real consumer is the users that rely on their products to meet their needs. The average person who uses search may not be thinking of Google, but your company can be thinking of them. * You become more valuable. If your business will focus on current questions that are going unanswered, you can fill a real need. Your answer content becomes more valuable. By providing a means that the business owner and consumer can meet for Q & A provisions, Google's intent is to help users make decisions more quickly about who to engage with for business. * Uncovers ideas. Once you know what your ideal consumer is asking, you can uncover patterns based on regions, product categories and implement those insights into your web store design to provide better communications along the customers’ purchase journey. * Reaches a global audience. Targeting a lower-grade reading level makes your content more easily understood by a global audience. Content that is written using over-technical, company-specific or intense legal jargon may result in customers who abandon your self-service FAQ page. * Strengthens your library knowledge base. Being in touch with consumer questions help you align your supportive answer content with your products and services as to avoid content gaps or overlaps in your knowledge base. * It is a road to quality content. If you documenting the changes to make to your answers over time, it will help you to more efficiently manage and provide fresh quality content.