After working with a number of app businesses, we understood that there is no universal list of top-performing strategies to optimize activation rate. The вЂќsecret sauceвЂќ is in the depth of data analytics and UX research that results in statistically valid conclusions on the biggest drop off. The top performing best practices for activation rate optimization are typically already implemented by competitors and no longer result in significant additional growth. And the value of a CRO company is to be on the cutting edge of mechanics, utilizing processes from other markets that are not yet implemented by competitors.