These are two different questions so we’ll answer them both. There are a range of different strategies you can employ to win more tenders. Firstly, a comprehensive bid/no bid process is critical to make sure the opportunities you are bidding for a real opportunities. Secondly, it’s important to do some storyboarding for the different questions and responses, in order to identify key win themes and develop a strategy for the tender response.
Furthermore, it’s a good idea to invest in some basic graphics and a basic theme, in order to ensure you deliver a professional proposal document. Sometimes graphics can go a long way in making your proposal or bid more compelling. Then it’s time to write your bid. It’s important to use concise, simple language where possible, and at the same time, provide comprehensive answers to each question. Include evidence to back-up what you are saying and go into detail where possible (concise detail that is). Ensure that your supporting documentation is all compliant, and tailor each and every aspect of your response. Remember to allow time to proof read your document and write a compelling and persuasive executive summary. There is more to it, but that’s a short guide for now.
In terms of storyboarding, storyboarding is basically a process whereby you develop a strategy and theme for each response. We work through each individual question, identify your key strengths, and also identify and assess what strategies you can employ to win.