YES: Providing this is a valid claim we absolutely payout. This is not a false marketing claim. SellCell has and does pay out all valid claims. We get very few Best Price Guarantees as we offer the highest online prices in the trade-in category by comparing more buyers than anyone else. But, we do have claims every year that we payout to our users! Please note that we only offer our Best Price Guarantee on the Trade-in side of the business. More details can be found here