No, Liebherr is not a luxury brand. While the company produces high-quality appliances, its products are not considered luxury items. Liebherr is a German appliance manufacturer that specializes in refrigeration and wine storage products. The company has been in business since 1949 and has a reputation for producing reliable, well-crafted appliances. While Liebherr appliances are not cheap, they are typically priced below other high-end brands such as Sub-Zero and Viking.