All our apparel products are printed using a process called Direct to Garment or DTG. During the print process the inks are jetted on to the surface of the garment. Creating a bond with the textile resulting in a very soft hand feel.
DTG is a 100% digital process which enables use to print one off items without huge costs or setup times. A huge USP of DTG is, you’re not limited by the number of colours that make up a design. You’re free to use every conceivable colour you can create with RGB.
Mugs are printed using a process called Sublimation. Like DTG, sublimation is a digital process so you’re not restricted by the number of colours. One thing to note with sublimation is, all products start with a white base, and not all products offer full print coverage. This is something to bear in mind when designing.  For example: our White 11oz coffee mug has a print area of 22cm w x 8cm h, which results in a lot of white space left exposed. We’d recommend using a position print, logo on each side of the mug, making the most of the white canvas to make your design pop!