To be successful with Google Ad Grants, there are a number of factors to consider.
After all, a free $10,000 advertising budget alone does not guarantee a high return on investment in terms of donations, awareness of your cause, new prospects or supporters.
If used correctly, Google Ad Grants can help you achieve your goals! Two things are important:
Ad Grants brings the visitors, your website does the rest
In order for Ad Grants to work effectively, your website, or at least the landing pages that will be used in conjunction with Ad Grants, must already be optimised. If required, we can work with you to optimise your website.
Your website’s suitability for online marketing
To be successful with Google Ad Grants, you first need to find the topics that make up your organisation. In our Ad Grants support, we are tied to the topics on your website when designing the ads. We are happy to advise you on content and keyword strategy and the untapped potential of your website.