Facebook offers various ways to reach your target audience. So, uploading images of your product isn’t the only way out; you can use numerous ad formats to reach your customers.
Video Ads As the name implies, video ads require you to upload a video from your brand. Nonetheless, there’s a secret sauce to HOW you should do it. The video shouldn’t be long; otherwise, the audience loses attention. Besides, it must deliver a single, digestible message. For instance, if you desire to introduce your new product to the audience, avoid discussing your brand or services - stick to the product! Experts recommend 15 seconds or less for a video ad.
Photo Ads Photo ads are straightforward. You only need to upload a quality image featuring a link and call to action. An attention-grabbing image piques the audience's curiosity, and they can’t help but click the link. Photo ads are perfect for increasing traffic, boosting engagement, encouraging app installs, and enhancing brand awareness.
Dynamic Product Ads Dynamic product advertisements are excellent for remarketing. These ads enable you to promote products to individuals who previously expressed interest in your brand on other channels like your app or website. Setting a targeted ad campaign is all it’ll take to reach these people and encourage them to take action.
Carousel Ads Carousel ads allow businesses to display two or more videos and images with varying headlines. Each carousel ad is shown as a card that the audience can scroll. Besides, you can link every image to a different website page. So, the top feature of this ad format is that it allows you to feature multiple services/products in a single ad.
Stories Ads Everybody loves watching stories, whether they’re from their friend or favorite brand. Facebook stories offer an exciting way to share digestible content. Individuals love seeing full-sized stories about your products. Many brands feature behind-the-scenes to attract audience attention and boost engagement. Another pro of Facebook stories is that they deliver messages fast. Everybody prefers speed in a fast-paced world like today, and stories cater to their needs.
Messenger Ads Messenger ads allow you to be more direct and personal with your audience. You have a chance to personalize your message to pique their interest. There are two ways to advertise on messenger. First, they appear in the customer inbox between conversions. Second, they display in messenger between stories. As soon as the users click on the ad, they’ll be directed to the destination you set up.
Event Ads A few brands organize events to boost brand awareness and reach more audiences. You can also create Facebook events to generate more leads, from sports competitions to charity events and tours. The goal is to promote the event after creating it. The right strategy will make you a higher revenue and a massive turnout from the sales. You can always use Facebook ads manager or promote the event from your Facebook page.
Slideshows Slideshows feature a video or an image to create a story. You can create a slideshow by using as few as 3 images or as many as 10 - it depends entirely on your preferences. Slideshow ads benefit the audience with old devices and lagging internet speeds. You can always use the Facebook slideshow creation tool to create slideshows. However, if you desire to design it yourself, you can do so.