SMART is a five point checklist based on the work of Locke and Latham and really a goal-setting method, not a KPI definition tool, so in truth there is no such thing as a SMART KPI. SMART stands for Specific, Measurable, Assignable, Realistic and Time-related in the original version proposed by George T. Doran in the early 80s. SMART has some value to add when it comes to designing targets, but it's quite possible for targets to meet the SMART criteria and still encourage dysfunctional behaviour. Learn about a better method for designing targets and key results using the ROKET-DS approach.