The magic word is in the question. "Marketing". That's it. Naming something 'non-alcoholic whiskey' not only intrigues people who stopped drinking, but it also intrigues current drinkers. The name sells the bottles, unfortunately, the flavor doesn't back the name. For that reason, I believe that if they changed the name, they'd sell more bottles long-term because people would come back for the product. I wouldn't buy this product again as a whiskey substitute but if I can make a nice cocktail or mocktail with it, I certainly would.