Video marketing can be a powerful tool to increase conversion rates by showing customers exactly what your product looks like, how it works, and the benefits it offers. By adding video to your landing page, website, or other marketing materials, you can give visitors a better understanding of your product, which can then lead to more informed decisions and higher chances of completing the desired action. Having video on your webpage can also boost your SEO rankings, as search engines prioritize websites with videos embedded in them.