In May 2024 we shared an exciting announcement that we rebranded from Rascal + Friends to Rascals. Founded in 2016 by a New Zealand mum of four, we’re now proudly sold in over 25 countries worldwide and loved by millions of parents. As we continue to grow, it felt natural to refresh the look and feel of the Rascals brand and shorten our name. After all, many of you already called us ‘Rascals'. We can’t wait to share more of this exciting chapter with you!