Featured snippets are a powerful way for SAAS companies to gain visibility in search results. To leverage these, companies should focus on optimising their content for featured snippet opportunities. This often involves structuring content in a way that directly answers common questions related to their SAAS offering. Strategies for winning featured snippets include using question-based headers, providing concise, accurate answers, and using structured data markup. It's also beneficial to identify current featured snippet opportunities in your industry and create content that provides better, more comprehensive answers than existing snippets.