It is very difficult to eliminate bias and financial planning firms should avoid saying such. However, our unique process was designed to significantly reduce and mitigate bias when completing financial plans or when a client prefers just objective advice. The Advice Only Methodology offers our Singular Service Model (SSM) which is a multistage financial planning process specifically designed to reduce and mitigate bias. Furthermore, our Advice Only Planning Module will assure you that throughout the planning process no outside influences will interrupt the sanctity of your plan’s development. It is a distinct qualitative process our clients have identified and prefer when making consequential financial decisions. In short, we describe our design as a “bias filter” designed to maximize objectivity when developing a financial plan.