Invest in a good headline. Headlines can be the deciding factor on whether a candidate reads the rest of your description. Introduce the job. Don’t just jump into qualification or duties, but rather set the tone for your brand, reputation, and why a candidate should consider you. Talk about your practice. Paint a picture of what it’s like to work there, the patients you serve, history, values, and mission. Give an overview of the job. Include role responsibilities, whom they’ll report to, and what a typical day might look like. Be clear and realistic about what you’re looking for. From experience to personality traits, this section should define what a successful candidate looks like. Infuse personality. Cookie-cutter job descriptions attract cookie-cutter candidates. Your job posting should be inspiring, creative, and targeted to attract top talent—not just job seekers.  Be clear on next steps. Include specific instructions on how to submit a resume, cover letter, transcript, credentials, or anything else you need to qualify the candidate for a first-round interview.