Most ethical SEO companies do not provide any kind of guarantee over search rankings.u003cbr/u003eu003cbr/u003eI’ll explain the reason from a different angle. When a company promises you rankings, they could include irrelevant “easy-to-rank” keywords. In the end, you get nothing other than a report which u0022looks goodu0022.u003cbr/u003eu003cbr/u003eAn honest SEO company will tell you there are other more meaningful KPIs than rankings alone.