The decision to do SEO by yourself or to hire an SEO specialist largely depends on the size and resources of your law firm, as well as your overall goals and marketing budget. Here are some factors to consider: Time and Expertise: SEO can be time-consuming, and it requires a solid understanding of the latest best practices and algorithms. If you don’t have the time or the expertise to handle SEO on your own, it may be worth hiring an SEO specialist. Goals and Strategy: An SEO specialist can help you develop a comprehensive strategy and set realistic goals for your law firm. They can also help you prioritize your efforts and ensure that you are targeting the right keywords and audience. Resources: Hiring an SEO specialist may require a significant investment, but it can also save you time and help you achieve better results. If you have the budget, hiring an expert may be the best option. In-House vs. Outsourced: Depending on the size of your company, you may choose to hire an in-house SEO specialist or outsource the work to a third-party agency. Both options have their pros and cons, so it’s important to consider your needs and budget when making this decision. Ultimately, the decision to do SEO by yourself or to hire an expert will depend on your specific needs and goals. If you are just starting with SEO, are looking to achieve better results and have the budget to invest, hiring an SEO specialist may be the best option.