It might take up to a year for a strong SaaS SEO strategy to pick up steam and achieve first-page rankings for your brand’s most valuable keywords. But once it does, your listing will stick around for a long time, delivering a steady stream of high-quality inbound leads consistently month after month. Our job however is never “finished.” Managing SEO for SaaS companies requires an ever-evolving strategy that makes room for growth and improvement. No matter how good your SEO strategy is today, the rules are always changing and it takes constant vigilance to calibrate your approach and hold off competitors from outranking you and taking away your hard-won organic revenue.  With the value of the new leads we bring clearly proven through the data, the business case generally makes it quite illogical to ever turn off your SEO efforts. There are always new angles you could pursue to drive increasing numbers of high-value, high-ROI leads. Plus, once your SEO strategy is already generating more than enough new profit to cover the service fee (our benchmark for success is within the first 12 months), it can power your organic revenue growth forever at no out-of-pocket cost.