Despite being commonplace on the internet, research shows that only a small portion of website visitors actually take the time to read cookie banners. According to a 2021 survey conducted by Statista Research Department, nearly 32% of respondents agreed that they always accepted all cookies. These findings demonstrate how few people are aware of their own privacy rights - and why it's so important for website owners to make sure their visitors understand what data is being collected, and why. Website cookie banners provide an opportunity to inform users about the type of data being collected, how long it will be retained, and who has access to it; all critical elements in upholding user trust and transparency. Ultimately, if website owners are not making a concerted effort to ensure users understand the website cookie banner, they risk alienating potential customers and losing their trust. It’s essential that businesses create an effective cookie banner - one which is clear, concise and compliant with global data privacy laws - as this will ensure visitors know exactly what data is being collected and how it is used. By doing so, businesses can take control of user data and build relationships on a foundation of trust, while helping to protect customers from unreasonable use or exploitation of valuable personal information. As such, it's critical for website owners to make sure their cookie banner is up-to-date and easily understood; ignoring this important step could have serious implications in terms of lost revenue and damaged customer relationships. Unfortunately, many website owners are failing to take this step, as evidenced by a survey conducted by Advanced Metrics which revealed that 76% of respondents ignored website cookie banners altogether. Furthermore, only 11% of all visitors accepted cookies, presenting a major issue for data privacy. With such concerning statistics, it's never been more important to ensure website cookie banners are up-to-date and easily understood. Ignoring this important step could have serious implications in terms of lost revenue and damaged customer relationships.