Measuring the success of an SEO campaign can be done in a few steps. The first step is to track key metrics such as page views, search visibility, website traffic, and sales and inquiries. Companies should be tracking these metrics so that they can make adjustments and improvements to their SEO strategy if needed. The second step is to monitor the changes in Google's algorithms. Google is constantly updating and changing its algorithms in order to better answer its user's queries. Companies should stay up-to-date on the latest changes in order to keep their rankings up and their site relevant. The third step is to take into consideration the way people search. As more and more people are turning to mobile devices for their search needs, companies should be sure to optimize their SEO campaigns for both mobile and voice search. The fourth step is to establish the company as an authority. This takes time and requires that the company produce relevant content in order to become a trusted source of information. Finally, companies should consider the budget they have allocated for the SEO campaign. This includes the budget for onsite optimization, parent topics (keywords), reach, backlink budget, meetings/reports, and turnaround for results. Companies should also use an SEO calculator to gain a better perspective when estimating their budget for local SEO services. By following these steps and tracking the key metrics regularly, companies can measure the success of their SEO campaign and make the appropriate changes in order to increase their search engine rankings, website traffic, and overall success.