Trends are constantly changing, and the content that used to go viral might not do so now. This is why you need a custom strategy for your brand to conquer social media platforms like a pro. Some best practices for creating catchy social media content are: Keep up with what is trending. Trigger emotions and provide actual value through your content. Understand your audience and customise your content to cater to their interests. Keep it short and simple. If you’re struggling to create engaging content for your SMM plans, get in touch with Odessi Group’s team of creatives.