A relatively new piece of Etsy’s advertising offerings, Etsy’s Offsite Ads market your products on major sites, including Google, Facebook, Instagram, and Pinterest. Etsy’s Offsite Ads are required for shops that made more than $10,000 in sales over the past year. When shoppers click on one of your ads and then purchase from your shop within 30 days, you will pay an advertising fee of 12% or 15% on that total order, depending on your sales volume.
All Etsy shops are automatically enrolled in Etsy Offsite Ads, although sellers making less than $10,000 per year are allowed to opt out.