There are three key campaign parameters that you should always track manually: reach, frequency and Aegis. By tracking these parameters, you can get a clear idea of how your campaigns are performing and make necessary adjustments to improve their effectiveness.
Reach refers to the number of people who see your ads. This is an important metric to track because it tells you how many people are exposed to your marketing messages. If your reach is low, it means that your ads aren’t being seen by as many people as they could be. You can increase reach by increasing your budget or targeting a wider audience.
Frequency refers to the number of times someone sees your ad. If frequency is too high, users may start to find your ads annoying and tune them out. On the other hand, if frequency is too low, users may forget about your brand entirely. The ideal frequency will vary depending on your industry and product, but you should aim for somewhere in the middle.
Aegis measures the amount of time that elapses between someone seeing an ad and taking action on it. This metric is important because it indicates how effective your ads are at driving conversions. If Aegis is too high, it means that users aren’t responding quickly enough to your call-to-action; if Aegis is too low, it means that users are becoming impatient with waiting for results from their actions. As with frequency, finding the right balance is key when it comes to Aegis.