There are myriad digital marketing strategies and all are competent & success-proven. Every digital marketing technique is worthwhile and contributes enormously to business growth. The ultimate objective of each such strategy is to engage with the target audience and gain tremendous attention by meeting their requirements through online products & services. The most effective digital marketing strategy for driving massive traffic to the website and ranking it on the top of Google and other popular search engine platforms is SEO aka Search Engine Optimization. For improving brand awareness and visibility, SMO aka Social Media Optimization, SMM aka Social Media Marketing and PPC aka Pay Per Click is very helpful.