If you own an estate agency business, your Facebook marketing campaign is a huge opportunity to reach potential clients at all hours of day. Here are a few suggestions for what to post on Facebook, beyond simply photos of the properties you are marketing.
1: Take advantage of local events and news: If there’s an event coming up (whether it’s in your area or not), take advantage by posting about it. Most social media experts recommend posting around 2-3 times per week, so wait until after you’ve posted twice already then post about what’s going on around town. Your followers will appreciate knowing what’s going on around them even if they don’t plan on attending any specific events!
2. Another great idea is to partner with local businesses and promote their events; some will likely do the same for you as well so it helps both parties out.
3. Use Instagram’s carousel feature which allows you to showcase multiple properties on one post – perfect if you want to advertise a range of listings in one go!