Your inbox and customer support tickets will likely be the first place you should look.
But you should also anticipate objections that you can turn into questions, especially if the answer will put your customer’s mind at ease.
Consider how you can strategically raise the right questions to educate customers about your products and create demand.
When deciding how to choose the questions you’ll include in your FAQ section, focus on relevancy, utility and opportunities to turn that question into a path to further engagement or conversion.