Getting your customers to come inside is the hard part. Once we’ve gotten them in, increasing basket sizes means pushing the right content in the right format. With dayparting you can schedule your digital signage to automatically push different content at different times of the day.
Studies show digital content garners 400% more attention than static displays. So when your crowds are in grabbing their morning coffee, showcase your LTO on breakfast sandwiches in a way that’s sure to catch their eye. Or when the afternoon crowd is looking to grab some soda for their long, afternoon drives, make sure they know they can make a meal of it with a sandwich and chips, too.
By serving up ads based on time of day, you can let your customers know about the other items you have, ultimately increasing basket sizes.