When you utilize SEO, you are getting all the benefits of word-of-mouth and a perfectly placed billboard combined. Placing your company at the top of the search engine results will drive quality traffic to your website. It will make visible helpful reviews. And by quality traffic, we mean browsers who know that they need something from a dealership or a mechanic. You can have heavy amounts of traffic flowing through your website, but if those are people who don’t want anything from you, then your business is not converting or benefiting from it.