The amount of equity represented by a share in your company can vary widely. Entrepreneurs typically use the 5% to 10% range, but there are no regulatory limits on how much you can offer.
Individual advisers usually receive anywhere from 0.25% to 1% of the company as an incentive to continue providing technical insights and strategic direction. However, the actual amount is determined by the adviser's contribution to the company's growth.
Advisers' equity may vary significantly depending on their experience, influence and role. It is also contingent on how long the company and advisor plan to be in business together.