The best frequency for your social media updates will vary depending on the platform, your followers, and the type of content you share. Experts advise posting at least once a day on Twitter, Facebook, and LinkedIn and at least twice a day on Instagram. If you're just starting or have a small following, it's important to be consistent with your posts so your followers can keep track. And if you're sharing valuable content, you should aim to post even more often than the suggested frequencies listed above.