Web performance influences a page’s rankings in Google’s results pages in a number of ways. Google awards scores to web pages and a higher score gets a higher position in search results. One group of attributes that Google scores on is the ‘user experience.’ A page that is slow to load creates a bad experience. Other factors in Google’s ranking algorithm are indirectly influenced by slow loading pages – word of mouth can discourage others from visiting the site, hence a low number of visitors get the page a lower score. Researchers have discovered that website visitors are less likely to stay and wait for a page to load, creating a high bounce rate, which also reduces the page’s Google score.