In a sales letter or advertisement, you have much less than two seconds to obtain your prospects focus. The initial major mistake lots of people make is to start out with a weak headline. If your heading doesn’t get attention, then whatever you claim in the physical body duplicate is useless. The following largest mistake is beginning any item of  sales letter with a me message. A me message is about you and your business. To your prospect me messages are burning out! To obtain your prospective customers focus you need to speak about THEM, not you. You need to talk with their pleasure, their wide range, their difficulties, their worries, their troubles, and their joys. Every costumer is tuned into the same formula ” WIIFM ” meaning of What’s In It For Me. One method of preventing this after you have actually written your advertisement or sales letter is to reread it and circle all the me words. Words such as “I, me, we, and our” are me words. Reword the duplicate using “you” and “your” words, making it a lot more interesting your prospect.