Search Engine Optimization (SEO), is the proactive business of ensuring as high a placement as possible in search results on search engines like Google. The process requires an understanding of the behavior of internet users and using that information to optimize certain features and content of the website so that it can reach the front page of a search list for as many viewers as possible. In a technical sense, the SEO process provides search engines with directives and annotations to allow for automatic and proper indexing and registering of webpages. The focus of SEO is not just on increasing traffic but also on providing quality to visitors. A coordinated SEO Chicago campaign results in higher traffic volume due to better positioning in the rankings, and in turn, greater revenues for your business.