By asking this question, the interviewer will intend to know your approach to marketing their business and engaging potential customers in their event. You can list the social media marketing tactics that would promote the company's event on its social media channels. Here's an example: "I follow consistency and relevance when it comes to social media marketing. To promote an event on social media, we must be proactive and keep everything planned a few days before the event week. I will start with researching and creating a unique yet engaging campaign to promote the event. Then, I will produce a uniform hashtag that relates to the event and can be put with every post across multiple channels. I will also reach out to affiliates and attendees and ask them to share resources about the event on their social media handles. Other parts of my plan would be sharing behind-the-scenes videos and images, pictures of guest speakers or judges, creatively posting a countdown, mentioning the link to registration or tickets on the bio, and creating reels and videos for the highlights of the upcoming videos." Look out for these pointers while researching the company. Go through the tactics they used for the previous events and check their success. It will help you discover a lot about the events they host and create compelling strategies.