At Solutions 8 we use a tool called Call Tracking Metrics that records any calls that come in from your campaign. Then, we manually score every call as either a lead or not a lead. This score gets sent into the Google Ads campaign to ensure we're working with only the highest quality conversion data. Tracking phone calls is incredibly important for accurate reporting. Any calls that come in from your campaign are recorded using a tool called Call Tracking Metrics. Here’s how it works: First, a lead calls from an ad extension or from your website. When this happens, we can see some really useful data: What page of your website the individual was on when they called What keyword they used to land on your website Which campaign generated that user Then, a member of our team manually scores every call. After listening to the call recording, we manually import the quality conversations and the associated data into Google Ads. Most agencies use a time threshold to determine lead quality (for example, any call over 45 seconds is automatically recorded as a conversion); however, we ensure lead quality manually, which makes for far superior data. For more info, read our guest post "How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics"