Agency Analytics is a platform we use to track the performance of our client’s campaigns as SEO consultants Sydney. From assessing keyword rankings to website audits and backlinking analytics, Agency Analytics provides us with valuable information in regards to the progress of each SEO campaign. The keyword rankings show how our SEO Sydney efforts have progressed the positions of each keyword over time and are updated on a daily basis. This ensures that we always have up-to-date data to report on. Google Analytics can be integrated with Agency Analytics. We use Google Analytics to track website traffic, conversion data and user behaviour. It breaks down metrics such as the percentage of users who entered your website through an SEO result versus Paid, Direct or Social Media. We can then analyse, of the traffic sources, which ones contributed to conversions. Our SEO expert Sydney perform technical SEO site audits every month for each client which will flag any SEO bottlenecks, prioritising any issues that may be affecting the campaign. Based on the information produced by Agency Analytics and Google Analytics, we report to our clients every month to outline the progress of your SEO campaign. In the reports, we define how your keywords have performed since the beginning of your campaign to the time of reporting, as well as outlining the monthly account-high-fliers regarding website traffic and conversions. Conversions can be broken down based on what you wish to track in Google Analytics, such as phone calls and contact form submissions. When connected to Google Search Console, Agency Analytics can present an analysis of the top-performing pages on your website, including an average ranking and click-through rate. Here, our SEO consultants Sydney can assess the highest-performing SEO pages that we have built for each keyword and the traffic that is coming through each purpose-built SEO page.