eKYC stands for Electronic Know Your Customer/Client and it’s simply the digital version of the KYC process. It’s highly popular with banks that operate digitally only (neobanks, challenger banks), but also increasingly for financial institutions that are moving away from the traditional brick-and-mortar model, where customers used to bring in hard copies of documentation to a branch of the bank. eKYC is the prevalent KYC model for certain markets – for instance in India, where 99% of the adult population has a digital identity called Aadhar.