When a reader visits a website for a brand that’s running an affiliate program, an affiliate disclosure statement is necessary to reveal to the reader legally that a commission may be paid to the publisher if the reader clicks affiliate links or a sale is made.
Think about on social media, how when an influencer is selling a product Instagram, Tik Tok, Twitter, etc have to include a tagline mentioning that it’s sponsored content. The goal for this statement is to be as transparent as possible with the reader and potential purchaser.