PPC advertising is a cost-effective way to drive instant traffic to your website, regardless of your budget. As the name suggests, we only pay the publisher when our ad is clicked by the audience. Ad prices are set by bidding, which allows us to be flexible with ad spending. Unlike many other marketing strategies, PPC seeks to reach and engage the target audience with ease. We do not pay for visibility in the case of PPC advertising. Search engine optimization (SEO) can take months while PPC provides instant traffic just after launching the campaign.