The human body has 206 bones, absent illness or injury, yet every one of us is a unique individual. In crafting a coaching plan, there is a foundational process we follow to discover and personalize an engagement that gives the proper tone and texture to every client engagement. The bones are always the same, yet the timeline, pace, process, and menu are unique by the client. What is decidedly different in a small business is that it is often the brainchild of one (or a few) built with sheer force-of-will and unabashed work ethic. That is until it reaches a point where those same efforts no longer yield the ROI. Perhaps because more employees are onboarding, sometimes without a clear training plan, or maybe the market is shifting and the business isn't as responsive as its competitors. The common denominator in these cases is often the necessity to pause, step back, and work ON rather than IN the business. Coaching a small business is about leveraging the ability to actively pause, plan, and choose differently to create new momentum to move forward.