Any content marketing strategy must include backlinks because they can improve your website's organic traffic and search engine rankings. According to research, websites that perform well in SERP rankings and have their content appear at the top of Google have four times as many backlinks as typical websites. This statistic emphasises how important backlinks are to any business owner who wants to drive relevant traffic to their website. You must know how backlinks affect the ranking of the content on Google for them to be effective for your website and content.   The number of backlinks you can produce per post can reveal more about the value of your content than just how it affects SERPs. It is so that other companies can reference your content in their blog posts or articles. Consider writing superior blog posts that consistently outperform the competition if you want to grow your backlinks organically.