Skai's Media Forecasting helps you quickly understand the impact of budget changes on media performance and business results, enabling better allocation of spend across channels. KPI Projections Predict how an increase in budget will affect your ROI or other KPIs this month, enabling informed investment decisions. Optimal Budget Allocation Identify where to allocate additional budget for the most significant impact, maximizing the efficiency of your spend. Impact Mitigation Strategize to minimize the negative impact of reduced budgets, ensuring sustained performance. Channel Investment Determine which channels to add budget to and the optimal amount for each, optimizing overall campaign effectiveness.