Websites should be updated in conjunction with the growth of your business. As the business evolves, so does your website. This includes updating photos, services, design elements, functionalities and user experience. It is important to analyse your website in relation to your competitors to ensure it is compatible and up-to-date with industry standards. Another good indication of when to update is when digital trends evolve. Sometimes not being at the forefront of those trends can mean your website is overlooked.