Beard itch is common but manageable. Regularly wash your beard with a beard-specific shampoo to remove dirt and excess oil, and follow up with a conditioner to keep the hair soft. Hydrating products like beard oil and beard balms also reduce itchiness. Note: some people get along just fine with regular shampoos rather than beard-specific products. However, I’m a big fan of using the right tools for the job, and prefer using a beard wash rather than an all-purpose shampoo.