If you’ve been working on segmenting your audience within the TikTok ad manager and come across ‘lookalike’, you might be a little lost on what that means.
Put simply, a lookalike audience works as a way for you to better target people with shared attributes to your already existing customer base. How it works is that you create your own custom audiences in the ad manager, and TikTok then uses an array of algorithms to understand these audiences better.
It will even provide you with information that you may not already have that is common throughout these custom audiences such as demographics and interests.
Using all of this information, TikTok then searches out similar users and provides you with a 10,000 sample size ‘lookalike’ audience that falls within one of three different lookalike audience types; narrow, balanced or broad. Each type has its uses in the grand scheme of things - it just depends what your particular goals are as to which you opt for.