Advancements in technologies have a direct impact on the CTI software market. E.g., the wide adoption of cloud computing facilitates the shift to cloud-based CTI solutions that leverage the power of cloud infrastructure to integrate telephony services with their computer applications without the need for extensive on-premises hardware.
AI and NLP technologies are also playing an increasingly important role in CTI systems enabling AI-powered virtual assistants and chatbots. In addition, due to the rising customer expectations for omnichannel experiences, CTI is evolving to support omnichannel communication solutions.