Twitter, with 450 million monthly active users till last year, has become a social media giant which cannot be overlooked by anyone, let alone businesses. They pay serious attention to growing their business through this and want their social media managers to follow the best practices and so through this question, the interviewer wants to know whether or not you're aware of these practices. There are several ways to bring more traffic and retweets on Twitter and you need to mention most of them in your answer. It starts with tweeting at the right time (you can also schedule your tweets), using correct and just enough hashtags, and using infographics, videos and GIFs to make your content visually appealing.   In addition, you also need to use Twitter polls, engage with your audience, come up with several contests and giveaways, collaborate with influencers, and run paid advertising campaigns to get the best out of Twitter. Make sure you mention all these ideas in your intended perfect answer.