Keyword or Keyword Phrase A keyword or keyword phrase refers to a specific word or set of words that users enter into a search engine when looking for information, products, services, or answers. In the context of SEO (Search Engine Optimization) and online marketing, keywords represent the terms that searchers use to query search engines, and by extension, they indicate what potential visitors might type into a search bar to find a particular website or page. For businesses and content creators, identifying and optimizing for relevant keywords is crucial because it helps ensure that their digital content is easily discoverable by users who are searching for topics related to what they offer. - Keyword (Single): A single word that represents a broader topic or category. For example: "shoes". - Keyword Phrase (Long-tail keyword): A combination of words that are more specific and often indicate a narrower intent or niche. For example: "red running shoes for women". The right keyword strategy allows websites to rank higher on SERPs (Search Engine Results Pages), making them more visible to potential visitors and customers.