Search engine results pages (SERPs) are what people count on for accurate information. Most people click one or more links on the first page after they conduct an online search. Since the first page is crucial, dishonest people may try to use manipulation tactics to rank higher. One way they do this is by loading content with keywords. However, search engine algorithms are improving and can often detect low-quality content. Another dishonest SERP manipulation tactic is cloaking, which involves showing different content to people and search engines. Read More