Your ideal customer should be someone who has a need for what you‣re offering, whether it‣s a product, service, or information. To identify this person, consider their age range, gender identity, location, interests and hobbies. You may also want to think about their income level and education background as well as any other factors that could influence their decision-making process when it comes to buying from you. Once you have identified your ideal customer profile(s), you can start building content tailored specifically for them.