As a leader in marketing analytics and attribution, Singular is uniquely positioned to help marketers with media mix modeling for mobile apps and user acquisition. Given that tracking through IDFA is a thing of the past, mobile marketers rely on third party mobile measurement partners (MMPs) like Singular to fill in the missing data. As highlighted in our blog posts on media mix modeling for mobile apps, the next generation of attribution will involve combining MMM techniques with other mobile attribution techniques to get a complete picture of a marketing campaign’s ROI:
Combining all that signal while simultaneously silencing the noise to generate insights for growth: that’s the next challenge. And MMM has a seat at that table as part of next-gen attribution.
You need huge amounts of data to make media mix modeling or marketing mix modeling work. Singular provides that both on the campaign side and the attribution side.
In summary, by combining MMM with other mobile attribution techniques, marketers are able to accurately determine which channels and campaigns are driving the highest ROI. With this data in hand, marketers can also create accurate sales forecasts and better allocate their marketing budgets to achieve their desired results.