The Direct Selling Association (DSA) is a highly regarded U.S. national trade association of firms that manufacture and distribute goods and services sold directly to consumers through an independent sales force. Mary Kay Inc. has been a member of the DSA since 1970, and Mary Kay executives have a history of involvement with the organization. Several have served or currently serve on the governing board and have been instrumental in shaping policies for the industry, particularly the Code of Ethics. To learn more about the DSA, click here.