Yes, it is possible for an e-commerce website to be successful without good SEO, but it is probably harder to generate traffic and sales. SEO (Search Engine Optimization) refers to optimizing a Web site to rank higher in the search results of search engines such as Google. A higher ranking can lead to more organic traffic to the website, reaching more potential customers.
However, there are other ways to generate traffic to an e-commerce website, such as paid advertising, social media marketing, email marketing, influencer marketing and content marketing. Although these methods do not rely on SEO, they can still be effective in generating traffic and revenue for an e-commerce website.
That said, lack of good SEO can limit the long-term growth and success of an e-commerce website. Therefore, it is always advisable to invest in a solid SEO strategy to drive organic traffic to the website and improve its online presence.