Securing an influencer relationship is one of the many ways in which we can promote a brand and gain impressions and engagement. An influencer is a person or company that has the ability to shape purchase decisions from a target market. Influencers most often work through social media to create posts that drive interest and recognition in a brand or product. Influencer marketing could be the right fit for your brand depending on your product and public relations goals. If you decide that using an influencer makes sense for your brand, there’s a lot to consider when selecting that perfect fit. Look for key signs of authenticity such as speaking plainly, being honest and showing their personality. Determine if the influencer’s posting style would mesh well with your brand. Take a moment to check out the influencer’s other brand partners. You don’t want to be with an influencer that’s promoting a direct competitor, but you’ll want to be with other brands that make sense. Cultivating a positive relationship with an influencer these days takes more than free product or payment – it’s about creating an exciting experience to get them interested in the brand. Many influencers are looking for partnerships that have long-term possibilities. Learn more about attracting influencers to your brand.