As mentioned earlier, ConvertKit’s 2022 report shares that almost 30% of full-time creators worked more than 40 hours a week on content in 2021. Meanwhile, Linktree’s 2022 Creator Report shares that around 43% of creators spend around 5 hours or less a week creating content. This becomes somewhat of a struggle for beginner creators, with 59% of them not having been monetized at all despite putting in the work. Monetization becomes even less of an exact science even at high earnings, as 48% of creators who make $100-500K a year spend more than 10 hours a week creating content. This indicates that despite popular opinion, working more doesn’t always equate to more revenue for creators.