Every marketing campaign should start with an analysis of the current situation, competitive benchmarking and gap analysis. From here you can take stock of the opportunities and your resources and set a strategy and measurable goals for your campaign.
The Authoritas SEO platform is built to support this whole process and allows you to clearly communicate progress against your goals.
If you have configured your Google Analytics to track goals and configured our system to track specific targets, then the software will show you how well you are doing against those targets and the automatic benchmarks taken at the start of your campaign.
Common SEO project goals include:
• Increase the total number of unique organic visits/sessions to the site or part of the site
• Increase the total number of non-branded (generic) keyword visits/session to the site or part of the site or key pages
• Increase organic conversions or eCommerce transactions and revenues from organic search (many SEOs also monitor and include Assisted Conversions)