Viral content on Instagram gets significantly more engagement than average posts. A viral Instagram post will have 100K+ likes and views and thousands of comments. Going viral isn’t easy, and there’s no real formula to achieving a viral post.
One way to achieve a viral post is to put your twist onto a previously viral post. Recreating a viral post is relatively easy as you don’t have to spend time coming up with an idea from scratch. If the viral post is relating to a particular social media trend, you will also help yourself appear culturally relevant.