Google My Business is a very helpful tool for marketing research, as well as building an online presence for your business. It includes company profile details such as links to social profiles, business location and contact information, hours of operation, customer reviews, photos, and videos. In addition to the profile, businesses can publish content that delivers timely content centered on their location or industry. The dashboard provides real-time insights into how visitors are interacting with the page (such as which posts they're reading) and where on the page they click (including posts on review pages).