Best answer: It's really not. It's an older model kit and the older Hue Bridge. You can't order it directly from Hue and it resells for about $300 on Amazon. Instead, you'd be much better off getting two of the newest model Hue Bloom and the latest Hue Bridge for less than the going rate from third-party resellersAmazon: Philips Hue Bloom ($60)Amazon: Philips Hue Bridge ($48)