Digital PR shouldn't be measured on the number of links alone; instead, we need to look across a number of metrics to ensure we’re earning the right links and positively moving towards bigger business goals such as boosting brand awareness. To measure the success of your digital PR work, focus on quality links, the relevancy of the links, where each link is pointing to, and the number of those links. Three hyper relevant links pointing to a focus area of the site are better than ten spammy, low-quality links pointing to the homepage.