Its honestly a play on words. Rather than Click Prize, we see our promotions as always being local and exclusive to a community - much like a Clique. Sometimes, our mobile app handles the hosting of Private Promotions on an invite-only basis. Those are even more selective as only Contestants that Sponsor invite can enter.
Regardless, it only takes 1 click to win a Sweepstakes (if you are picked) and the idea was to make entering promotions not only fun and easy but also local. Your odds of winning increase since the Promotions aren’t national and the prizes are also from local businesses in your area that you care about.