When considering which type of image is the most effective for your social media advertisement, there are a few things to keep in mind. A dynamic video can capture more attention due to movement and sound. A static image can be just as effective if your message is strong and concise. Consider whether you want to convey information quickly in an easy-to-digest format or you want something more visually striking that can draw viewers into your story before immersing them in further details. Whichever one you choose, Don't forget that your content should represent your company’s values — especially on social media — so make sure it’s done professionally and accurately!