Whether the goal is to gain market share, satisfy customer demand, or just offer a one-stop-shop for their users, online merchants often choose to carry many different products. B2B storefronts rely on larger orders and can have a much higher SKU count and product inventories in stock. With more room for error within disconnected channels, this puts a strain on data management, transfer, synchronization, and, ultimately, product information integrity. PIM solutions can help ease this strain by automating manual tasks and making it easier for teams to enrich product data.