Social mention is essentially someone name-dropping your brand online. It can be positive or negative. However, every single social mention is an opportunity to engage with your audience and fathom their perception of your brand. To increase your social mentions for the good, keep posting highly relevant content across various social media platforms to build a solid brand image.
It’s also good practice to give other authors and pieces of relevant content mentions and link to them. You could foster a mutually beneficial arrangement by doing this.