Artificial Intelligence (AI) is playing an increasingly crucial role in SEO. It has revolutionized several aspects of SEO, including content optimization, voice search, keyword management, workflow improvement, and ranking predictions. AI’s ability to analyze and process data at a rate far beyond human capacity is reshaping the landscape of SEO. For instance, Google’s AI, RankBrain, focuses on understanding the context of content on websites, placing more emphasis on quality and relevance over keyword stuffing.  As AI continues to get better at analyzing content, it has become crucial to produce high-quality and relevant content by conducting keyword research that can be integrated into the content. Another prominent AI impact on SEO is in voice search. As voice searches are more conversational, businesses need to optimize their content with long keyword phrases to match this conversational style. AI is also streamlining SEO keyword research, making it less time-consuming and more efficient. AI tools like AI Analysis can analyze anchor usage, semantics, and keyword variations, improving the efficiency of SEO practices. Furthermore, AI has enhanced SEO workflows, making complex tasks like link building, on- and off-page optimization, and keyword application more manageable. Additionally, AI can provide more accurate ranking predictions by analyzing several ranking factors such as backlinks, on-page optimizations, and social signals, enabling businesses to create more optimized content based on these factors​.