When we talk about LocalBusiness schema, we’re really talking about Types and properties within the schema.org vocabulary that are used to categorize and define information about local businesses. The LocalBusiness Schema Type, or one of its associated Types, should typically be used to markup your homepage. Adding LocalBusiness markup to your website translates your human-readable content into the machine-readable language of JSON-LD. Within the schema.org vocabulary, the LocalBusiness Type is a subtype of both Organization and Place, so it inherits the properties of both these Types. Schema.org defines LocalBusiness as “A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.” You’ll notice that the definition lists many more specific kinds of local businesses. Much like this list, the LocalBusiness Type contains a wide variety of subtypes that can be used to define your business more specifically. The full list of schema.org Types can be found in their Full Hierarchy, where indentations denote a subtype relationship in the hierarchy of terms. We encourage you to check out schema.org’s definitions for any Types that are relevant to your business, that way you can be sure you’re using the most accurate Type.