Moisturizer application is an important step of any skincare and makeup routine. It is best to moisturize after cleansing, exfoliating, toning, and applying any serums, but always moisturize before makeup. Moisturizer application is an important tool for keeping your skin healthy and hydrated. When applying, you should take a small amount and gently massage it onto your face and neck in upward, sweeping motions. Press into skin to encourage absorption. Learn about achieving a hydrated glow from one of our pros in this How To.