Startups and solo entrepreneurs face SEO challenges due to limited resources, lack of brand recognition, and intense competition. Building an online presence requires time, effort, and strategic planning. Without an established reputation, attracting organic traffic is tough as users often trust known brands. The competitive digital space makes securing top SERP spots challenging against businesses with robust SEO strategies and budgets. However, with focused efforts on long-tail keywords or local SEO, and patience, smaller businesses can gradually improve their SEO performance.