A good starting point for digital transformation is the degree of satisfaction customers have as a result of their experience with your company. Customers expect companies to be digitally present 24/7/365 for service requests, downloads, transactions, and more. Begin by assessing whether sales functions are digitally enabled, if customer touchpoints are personalized, and/or if customer requests are met immediately. If not, look for the gaps or limitations in your value delivery process, then evaluate your technology infrastructure and capabilities for operational efficiency in meeting customer expectations.