Most couples are already familiar with the style of photography they want for their wedding, whether it be formal or natural. Make sure you research your chosen supplier by checking their websites and social media pages and that their style is what you want on your day. If you have friends or colleagues that have used a particular photographer before, speak to them and ask about their experience. A recommendation speaks volumes. A great photographer will be passionate about their work and will want to achieve exceptional photographs for their clients. They'll want their shots to be as unique as possible and won't be afraid to push the boundaries of creativity to achieve the wow factor. They'll also listen to their clients' specifications and talk in-depth about what can be achieved. You should always be offered a pre-consultation with them before the big day. Experience is key, but ensure your photographer is keeping up-to-date with new skills and techniques and this is reflected in their work. Choose someone you like. Getting a great vibe from your chosen supplier is key. If you're comfortable with them and trust their judgement, then this will only solidify your professional relationship, ensuring you feel relaxed and comfortable around them. They are, after all, capturing one of the most special days of your life.