A/B testing is a powerful tool for enhancing your eCommerce SEO strategy by allowing you to compare two versions of a web page to see which performs better in terms of SEO and user engagement.
For example, you might test two different layouts of a product page to see which generates more conversions or lower bounce rates.
Use analytics from SEO tools to measure the success of each variant in terms of organic search traffic and rankings. This data-driven approach ensures that the changes you implement are based on actual performance, optimising your eCommerce site for search engines and users.