At UR Global, as a result of our experience after internationalizing hundreds of companies, as experts in tax legal advice, we recommend registering the trademark before starting the activity in a country.
First, verifying the availability of the trademark and then executing the trademark registration itself to avoid risks and later unwanted surprises.
Trademark registration is not only advisable for those product or service companies that have subsidiaries around the world, but also for those exporting companies. They run the risk of allowing the importer or distributor of that product to register the trademark, but the importer or distributor does so in its own name, and that is where the problems will begin.