Faculty of Business and Tourism Management Department of Commerce Bachelor of Marketing 1. Program Objectives          Bachelor program in Digital Marketing and Journalism Reports is designed to provide knowledge and skills in response to the changing environment of the economy, technology, Industry 4.0, and the global market. General marketing concepts, theory, technology skills, digital platforms, and modern journalism reports are key 21st-century competencies required by the market. 2. Program Learning Outcomes At the end of the program of Bachelor in Digital Marketing and Journalism Reports, students are capable to: A. Knowledge PLO1: Explain the theoretical concepts and importance of each subject in digital marketing and media skills in the context of technology with flexibility PLO2: Expand knowledge, increase work capacity, and respect professional ethics to survey the market, products and services, and market planning as a marketer in modern technology. B. Cognitive Skills PLO3: Create products and services innovatively through research and development to support both local and regional market demands. PLO4: Apply analytical knowledge and research results to develop marketing strategies in the modern era and organizational technologies in response to social contexts, markets, and national and international competition. C. Interpersonal Skills and Responsibility        PLO5: Utilize leadership and planning in defining roles and responsibilities to facilitate problem-solving build good relationships and develop digital marketing activities with suppliers, investors, clients, and stakeholders for personal development and institution. PLO6: Develop teamwork and train colleagues to achieve and define strategic marketing planning activities in the context of 21st  competency.  PLO7: Create new products, services, and new methods to diversify in marketing context and social responsibility, investors, customers, and other stakeholders based on the principles of business. PLO8: Implement learning capacities and research results, connect with a broad and robust community of industrial diversity, enterprises and entrepreneurs to create effective productivity and opportunities in the marketing context. D. Communication, Information Technology, and Numerical Skills PLO9: Use computational methods to write market reports based on computer statistics, software, SPSS and Excel, using innovation ideas. PLO10: Research, analyze data, make conclusions and make recommendations on research results and present their results to stakeholders in both organizational and social studies activities in the context of digital marketing. PLO11: Implement a marketing system using information technology in the context of digital marketing appropriate to the social organization situation and capabilities of the 21st century. E. Psychomotor Skills PLO12: Develop marketing networks and action plans that use digital tools to serve local, national, and international businesses to promote a culture of peace and respect for market diversity. ​​PLO13: Apply innovative ideas of entrepreneurship on business models and strategies through theory and practice, writing business models and business plans that respond to market demands, and capable of presenting and using supporting materials. PLO14: Implement theoretical skills through practical workshops, study tours, social work, and live internships with relevant units in the field of digital marketing which requires perseverance, patience, and flexibility in both academic and professional fields effectively. 3. Job Opportunities After earning a degree in digital marketing and journalism reports, students can get the following job opportunities: Civil servants (case of entrance exam) Researcher, Business and Marketing Analyst Business Consultant Marketing Strategist Sales and marketing manager Designer and Marketing Agent Logistic and Supply chain manager Marketing manager by business institution. 4. Bachelor of Marketing Program CodeSubjectNumber of CreditsNumber of HoursOthers First SemesterSecond Semester 1st year KCC.S3-B11Khmer Culture and Civilization345–  IE.S3-B11Introduction to Economic345–  CA.M3-B11Computer Application345–  EP1.L3-B11English Part I345–  IB.S3-B11Introduction to Business345–  PA.S3-B12Public Administration3–45  PH.S3-B12Philosophy3–45  MEc.M3-B12Math for Economics3–45  EP2.L3-B12English Part II3–45  BoMk.S1-B12Basic of Marketing3–45  Number of Credits30450  2nd yesr FOWI.S3-B21Foundation of Writing I345–  RM.S2-B21Retails Management345–  CB.S2-B21Consumer Behavior345–  MkD.S1-B21Marketing Design345–  LEB.S1-B21Legal and Environmental Business345–  TWASDG.S2-B21The World Agenda and the SDGs345–  FOWII.L3-B22Foundation of Writing II3–45  PS.S1-B22Pricing Strategies3–45  MkR.S1-B22Marketing Research3–45  MSM.S2-B22Marketing Strategy and Management3–45  CAMk.M1-B22Cost Accounting in Marketing3–45  S:EIA.S2-B22Sustainability: Environmental Impact Assessment3–45  Number of Credits36540  3rd year EW.L3-B31Effective Writing345–  PTQM.S2-B31Production and Total Quality Management345–  HRM.S2-B31Human Resource Management345–  AAPS.S2-B31Advertising and Promotional Strategy345–  JANT.S2-B31Journalism and Narrative Techniques of Digital Information345–   Seminar/ Workshop     BRM.S3-B32Business Research Methodology3–45  SM.S2-B32Sale Management3–45  BLC.L3-B32Business Letter and Communication3–45  LASCM.S2-B32Logistics and Supply Chain Management3–45  PDMkJR.S2-B32Practicum in Digital Marketing and Journalism report3–45  Int.-B32Internship3–135  Number of Credits33585  4th year EAI.S2-B41Entrepreneurship and Innovation345–  SWC.S3-B41Scientific Writing & Communication345–  CRM.S2-B41Sale Management345–  IM.S2-B41Investment Management345–  SW.S2-B41Social Work345–  IMK.S2-B42Option1 Graduate ExamInternational Marketing **3–45  DMk.S1-B42Digital Marketing **3–45  MAB.S2-B42Managing Across Border**3–45   Option2“Research thesis”3–   Total number of credits22510  Note: * 1 credit equals 15 hours. * Total of Year 1, Year 2 3rd and 4th year There are a total of 124 credits