Your veterinarian does not make more money from clients by recommending pet insurance. The charges are the same, as the vet does not personally make more or less money regardless of the client's pet insurance policy. Your vet cannot sell a policy and gains nothing from recommending insurance. However, a policy was introduced into the AMVA in 2019 that encouraged veterinary healthcare teams to educate their clients about the existence of such resources proactively. Some vets may make time to recommend pet insurance because they see the value in it. Insurance may allow your vet to provide better care for your pet, as you may be more inclined to agree to treatments that you could not otherwise afford. This is for your pet's benefit.