A careful analysis of your current site and your ranking (if applicable) on the first few pages of search engine queries in your field. If you’re a doctor’s office in Omaha, for example, you might want to appear on the first page of results for the search “doctors Omaha.”
Research potential keywords that are relevant to the field (doctors, Omaha, medical office, etc.) and compare those against other options.
Present advice on ways to revamp, finish a build-out for or edit a website.
Create new content or edit existing content for the site, including blog posts and images.
Offer SEO tips, create documents or even develop training seminars for other staff members who work with web content.