Longtime fruitarian and natural health enthusiast Brian Rossiter has amassed the vast collection of products and services on the Fruitarian Store. All these items made the Fruitarian Store listings based on the research of and testing by Brian Rossiter as well as trusted recommendations from fruitarian and natural health colleagues. Brian Rossiter started his fruitarian journey in April 2010 with daily consumption of green smoothies before embracing a fruitarian diet in January 2011. He launched Fruit-Powered.com and the now-closed Fruit-Powered Store in 2012 before moving this store to Fruitarian.Store in February 2022 to better reach fruitarian, raw vegan, raw food and natural health enthusiasts. Many products are sold directly on the Fruitarian Store, and other products are products for which the Fruitarian Store serves as an affiliate. Some third-party websites are owned by fruitarian and natural health colleagues, and others are owned by larger organizations, including Amazon.com.