The most significant benefit of conducting product surveys is that they can provide you with powerful insights. Similar to customer satisfaction survey tools, product surveys allow you to gauge what’s working and what isn’t. This makes it easier to identify the product features that your customers love and which ones need to be improved. As a result, you can tailor your products to fit the needs of your customers and increase overall satisfaction towards your brand. Product survey tools also empower you to design and create new products based on the responses you receive. This ensures that you sell products that your customers actually want. You can even use these types of surveys to determine the price of your products.