An interesting method of building your web ranking is relying on social media marketing. Many social networks want to make sure that the most compelling and relevant content gets ranked high on search engines. Sites like Reddit and Digg can be a valuable internet marketing resource when harnessing community votes to move your news article to the front page. LinkedIn and Facebook can also be useful tools to expand your social network and promote your company. The long-term effects of social placement on website optimization can be very hard for your competitors to overtake.