Yes! A blog is one of the most effective SEO drivers, delivering a long list of benefits. A law firm blog with relevant, well-written content can:
Help you outrank your main competitors
Drive traffic to your website
Establish your firm as an authority
Be used to share news, promote your firm’s accolades and successful cases, and highlight the achievements of individual attorneys
Give you content you can share on social media channels
Be used to provide information that may not fit as well on your site’s other pages, such as practice area pages
Blog content can also be a sustainable, long-term engine for good rankings on search engine results, since it can generate leads for weeks or even months. You can also update and expand older blog content to keep your content fresh, which can help your rankings.