The images in our adverts are the daily reality for some of the world’s poorest people. It’s vital that we raise awareness of this appalling situation which affects roughly one tenth of the world’s entire population. A film crew cannot provide a long-term solution – once they leave, the people featured will have no choice but to continue drinking dirty water.
However, the communities featured in our television appeals are part of our planned work and will have access to clean water very soon.
Find out more about our ethical image policy