The Dubai Shopping Festival (DSF) is an annual event that takes place in the United Arab Emirates. It typically runs from late December to early January and is held over a period of four weeks. During this time, visitors can take advantage of special discounts and promotions at shopping malls, retail outlets, and tourist attractions throughout the city. The festival was first held in 1996 as part of the government’s efforts to promote tourism in the region. Since then, it has grown into one of the largest shopping festivals in the world. Each year, DSF features a variety of events such as live music performances, fashion shows, art exhibitions, and fireworks displays. Additionally, there are also competitions for shoppers with prizes ranging from cars to luxury vacations. Overall, DSF is an exciting event that provides a great opportunity for tourists and locals alike to experience all that Dubai has to offer while taking advantage of some fantastic deals.