Take a look at the average temperatures and weather conditions where you most often go outside in the winter. Choose a jacket that will keep you comfortable and dry in that environment according to how much body heat you’ll build during your activity.
Backcountry jackets are typically more robust and streamlined with features for off-piste travel. They’re usually more expensive.
If you want a jacket that works well for heat-building activities like shoveling the driveway or snowshoeing, consider a non-insulated jacket you can add layers beneath. If you want a cozy jacket for cold-weather walks, low-output commutes, or mellow groomer skiing in cold conditions, look at insulated jackets.
You’ll also want to mull over your preferred style and features like the number of pockets, thumbholes in the wrist gaiters, and a hood.
At the end of the day, finding the best women’s winter jacket is a matter of personal style, end use, and budget.