My first user research proposal was in-house, but I quickly learned its importance for both in-house and freelance researchers. Research proposals help you move projects forward in both scenarios, but there are slightly different needs for freelancers versus in-house researchers.
• For in-house user researchers, proposals help you define why a research project should be prioritized and conducted.
• For freelancers, proposals are a way to convince stakeholders why you should get hired for a particular project and what you can bring to the table.