To audit your website for SEO, you want to be doing the following:
Crawl the website to identify any technical issues.
Check the site’s performance for page speed and mobile friendliness.
Review the site architecture for potential improvements.
Review and analyse keyword performance to identify keyword rankings you want to improve.
Analyse on-page SEO factors, starting with priority pages. On-page SEO factors may include content, meta data, header tags and internal linking.
Check content for issues with duplication.
Review the backlink profile and anchor text distribution.
Use the findings from your auditing to develop a plan of action, starting with priority fixes, to help improve your organic search performance.
For more guidance, check out our beginners guide on how to do a technical SEO audit.