The minimum budget needed to get started with Facebook and Instagram ads varies depending on the advertising objectives and the target audience. For instance, if the campaign objective is to increase brand awareness and reach a wide audience, a lower daily budget could be sufficient to achieve the desired results. However, if the objective is to generate leads or drive sales, a higher daily budget is typically required to reach a more targeted audience and to compete with other advertisers in the auction. As a general rule of thumb, Facebook recommends a minimum daily budget of $5 for campaigns with a specific objective, such as traffic or engagement, while campaigns with the objective of conversions or catalog sales may require a higher minimum daily budget of $50 to $100 to be effective. Ultimately, the minimum budget required will depend on the specific campaign goals, the target audience, and the competition within the ad auction.