Everyone wants to the best possible CTR (click-through rate) when setting up their Google display Ads campaign. But what many fail to understand is that the CTR is largely dependent on the industry you’re in, with industries like dating and real estate promising the best click-through rate, which is to some extent down to the emotional ad copy behind these campaigns. As to the optimal CTR you can expect, the average benchmark lies between 0.4-1 per cent.
However, the best part is that it’s indeed possible to generate a better CTR than the competition’s if you know what you’re doing or partner with an agency known for their superior deliverables such as First Page. For us, what we deem the key factor when trying to maximise your display Ads Google CTR is audience targeting. You’ve got to understand your target market first and foremost and know how to reach them. Only then can you expect to attract engaged buyers who’re easier to convince to click. Creativity of your ads plays a role too and that, coupled with tactical exclusion of certain audiences and topics, ensures your campaign reaches the most engaged prospects.