Griffith was the one who initially conceived the idea of the transformative principle. The principle proved successful in converting a strain of non-pathogenic bacteria into a strain of pathogenic bacteria. Hereditary material is distinguished by a number of qualities, including the ability to undergo phenotypic change. Griffith referred to the component that was responsible for the altered phenotype as the transforming principle. It was determined through a series of studies carried out by Avery, McCartys and MacLeod that the hereditary material in question was DNA.