On-page All the factors that you optimize on your own website for traffic growth are referred to on-page meaning on the website which is owned by you. The main components include – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, Optimized internal links. Off-page Off-page is all about your online reputation when it comes to SEO. Obtaining backlinks to your page from authority pages in your niche is part of it. Domain authority score. The main components include – Acquiring Backlinks, Leveraging social interaction with your site, Promote your content via social channels, Add social book markings, Guest Blogging