Fitbod primarily earns money through subscriptions. While users can access some basic features for free, they need to subscribe to a premium plan to get advanced features like personalized workout plans, detailed progress tracking, and an ad-free experience. Fitbod offers various subscription options, such as monthly and yearly plans, to fit different needs. Additionally, the app might explore other revenue streams, such as partnering with fitness brands or offering in-app purchases for extra content and features.