Most of the e-commerce platform owners ignore the importance of ratings and reviews about the product. They put more effort into delivering a quality product but they miss to register the feedback from their customers. You can increase the reviews but following your customers through email and get their feedback after selling the product. You can also influence the buyers by including a review badge for each product that will impress the customers and will make them buy the product. This is a default aspect that the best e-commerce platform will have.