Don’t let your SEO efforts get hindered with bad backlinks. Instead, it is important to conduct a backlink analysis from time to time. It is the fundamental element of every link building campaign. There are various tools that can help you do a backlink audit. Some of the popular ones include – Majestic SEO, SEO SpyGlass, AHREFS and Open Site Explorer from Moz. To get started, you will have to analyse the total number of links, unique domain names, anchor text, recent link data, link quality and overall page performance. All this data will help you understand if a particular backlink is working for you or not.