When a new patient comes to your medical practice, they aren’t just magically wandering off the street and just so happen to find your location. Patients will go through a series of stages before they even walk through that front door to use your services. Once they visit your medical practice, this process doesn’t end. Several more steps are needed to secure the loyalty of that new patient, so they are regular visitors to your medical practice. Patient Marketing Starts With Understanding Patient Journey and Engagement, Eventually Patient Advocacy.