Within the broader subject of internet marketing, SEO (Search Engine Optimization) and Digital Marketing are sub-fields that are connected but separate from one another. SEO is an abbreviation for search engine optimization, which is the practice of improving a website’s visibility and ranking in the search engine results pages (SERPs) for particular keywords and search queries. This encompasses both on-page optimization (such as optimizing the content and meta data of the website) as well as off-page optimization (such as building high-quality backlinks from other websites). In contrast, search engine optimization (SEO) is just one component of digital marketing, which covers a far broader spectrum of online marketing approaches and strategies. Email marketing, marketing via social media platforms, content marketing, paid advertising (including pay-per-click advertising), and any other form of marketing that engages customers through digital channels are all examples of digital marketing activities. Whereas search engine optimization is largely focused on increasing the visibility and prominence of a website in the pages of search engine results, digital marketing is focused on utilizing a range of online channels and strategies to drive traffic, engagement, and conversions. Search engine optimization is just one facet of an all-encompassing digital marketing approach. In a nutshell, search engine optimization (SEO) is a strategy that falls under the more general category of digital marketing. Its primary objective is to raise a website’s visibility and position in the results pages of search engines. Beyond only search engine optimization (SEO), digital marketing comprises a wider range of online marketing tactics and strategies that are centered on the goal of boosting traffic, engagement, and conversions through a variety of online platforms.