SEO tools are specialized software solutions built to help website owners rank higher in search engine result pages. Over the years, the field of SEO has grown exponentially. SEO tools have evolved along the way as well. The most basic feature of all of these tools is keyword research. It allows website owners to discover keywords that are relevant to both their audience and their business. However, over the years, SEO tools became toolkits with other useful features. Some of them will help you to research and analyze your competition, while others can be used to stay on top of backlink management and real-time SEO metrics monitoring. The tools referred to as complete SEO solutions come with all of the necessary features to help streamline an SEO strategy.