Emphasis: Alliteration can draw attention to certain words or phrases, emphasising their importance and creating a more severe or intense tone. Flow: Alliteration can create a sense of rhythm and flow in writing, contributing to a more playful or lighthearted mood. Repetition: Alliteration can create a sense of repetition, contributing to a more meditative or reflective mood. Sound: Alliteration can create a specific sound that can contribute to the overall mood of a piece of writing. For example, harsh and sharp sounds can create a more tense or aggressive mood, while soft and flowing sounds can create a more calming or peaceful mood.