The GSC also offers a number of links to other tools to provide additional information and data or to facilitate your analysis: GA4: Here, SEO data and web analytics can be combined. This provides comprehensive insights into visitor behaviour. Google Ads: Here, organic search data can be compared with paid search data, which simplifies the process of dovetailing the two marketing disciplines. Google Search Console API: It enables automated access to the website data, allowing the data to be integrated into your own applications, tools and scripts.