To help your audience understand difficult content, consider using an animated video. This is because the text is simply digested slower than visual content. If you're attempting to make a complicated concept understandable to your audience, you can spend a lot of time describing the procedure so that they can picture it in their minds. This is very ineffective.
On the other hand, you can quickly explain how the process works while utilizing animation to demonstrate it, which will not only make the concept more comprehensible but also keeps prospective clients interested. Since most SaaS companies offer unique, niche, and comprehensive solutions to difficult problems, using animations will be particularly effective here.