The stage of your business is an important consideration. If you're a start-up, get the product out in the market even before you've established a solid track record or a sizable customer base. If you’re an already established business, you can use your existing customer base to generate attention towards your new launch. Invest in a powerful marketing and advertising campaign. Your target market is also essential to consider. If your target market is unfamiliar with your product, you'll need to devote extra time to inform them about its features and benefits.