The primary objective of the 2023 Wayfair sales tax survey was to identify and understand the level of awareness and impact of the Wayfair decision among U.S. businesses and U.K. businesses that sell into the United States. To that end, the research sought to:
- Determine how confident businesses are in their understanding of economic nexus and marketplace facilitator laws
- Gauge how Wayfair-related laws have changed the way businesses operate
- Measure how many businesses have invested in technology to help with online sales tax compliance
Censuswide gathered information from 1,000 decision-makers (18 years and older) from U.S. and U.K. retailers/businesses that sold goods in the U.S. between May 12 and May 22, 2023. The market research consultancy then compiled results for all businesses and broke down findings based on business size (small, midsize, and large) and location (U.S. vs. U.K.).