Over 5 billion animals are used in fashion supply chains annually, and sadly most brands have little to zero knowledge of the conditions they’re raised, transported and killed. Key animal welfare concerns include:  Fur farming is inherently cruel, and no fur animal welfare certification can provide animals on fur farms with a life worth living.  Sheep in wool supply chains are regularly subjected to mutilations such as mulesing and castration without adequate pain relief as well as stressful shearing practices​, and long-distant transport​.  Geese and ducks continue to be at risk of live plucking and force-feeding in down supply chains. M​a​ny also suffer for extended periods during poorly managed slaughter systems.  Even ADMs that adhere to recognised animal welfare certifications continue to carry a significant risk, as existing standards are largely geared towards the removal of specific cruel practices, rather than ensuring suitable levels of animal welfare as determined by experts.