Some common mistakes when using geographic locations in a brand name are:nnUsing a location that is too broad or vague (e.g., “Global Solutions”, “Worldwide Travel”)nUsing a location that is too narrow or specific (e.g., “Swan Street Plumbing”, “Rose Bay Accounting”)nUsing a location that is irrelevant or misleading (e.g., “New York Pizza”, “Paris Fashion”)nThese mistakes can limit your brand’s scope, potential, or growth. They can also confuse or alienate your customers who are not from or familiar with the location.