A traditional commerce approach is fantastic for micro and small retailers. It gives them the out-of-the-box technology they need to run their retail business for a relatively low cost of entry. Most of the popular ecommerce platforms on the market (Shopify, Woo Commerce, Squarespace, etc) include features such as product catalog, checkout & payments, basic marketing fraud prevention and order management.
As a retailer grows, there’s custom development, apps, integrations and add-ins, all which affect the front end website.
At the other end of the scale are large, monolithic systems – inflexible, resource-heavy and unable to keep up with the ever-developing demands of customers.
Both of these examples of traditional commerce were great for the commerce of the past. They unfortunately don’t provide the adaptability required for the commerce of the future.
Headless commerce gives retailers the flexibility and adaptability they require to remain competitive in the new world of retail. As new technologies come to market and as consumer expectations evolve, a headless framework gives retailers the adaptability they need.