To get the hoop link on Snapchat, you need to take a video or photo and then tap the screen. This will bring up a menu where you can choose the "Add" option. Tap on this and it will give you an option to add stickers, text, or a link. Choose the "Link" icon and type in your website address. You can also change the icon of your link by tapping on the icon and choosing from one of many icons available.