Co-Founder Todd Smith, Joy’s husband and chief partnership officer, has 28 years of experience with the world’s leading metabolic health company, which has proved to be invaluable to Joy’s mission. Todd is also a respected author and international speaker on personal and professional excellence. Joy’s son, co-founder and chief marketing officer — founded and owns a high-level digital marketing agency, bringing a wealth of experience in the marketing sector to the table. As they ideated and mulled over the possibilities, a business was born.