Great question! There is a lot of overlap between B2B and B2C digital marketing including the use of content marketing, video, and social media. That said, the needs of B2B buyers are usually very different from what end consumers look for online. B2B marketing is focused on educational long-form content that helps B2B buyers solve a problem. In contrast, B2C content is more transactional: you see something, you like it, you buy it.