Depends on your goal. If you have a small business with a limited reach then it is best that you concentrate on local optimisation services that involves using location-related keywords. Businesses with national branches can opt for national services. It is also suitable for businesses that sell online. A shoe store located in Tipperary, for example, can sell to anyone in Ireland, which makes national SEO a good choice. International SEO, on the other hand, is for businesses that want to win the world by reaching a global audience. Amazon, eBay, Zara, and WWE are all examples of international stores but even some small names are now selling internationally. If you have a product with an international demand then consider our services and make more money. Pick up your phone and talk to us today about the right option for your business. We offer SEO consultancy and can help you make the right call according to your budget and requirements.