We profile our respondents on a regular basis to update and refine our targeting capabilities. As a rule we maintain name, address, phone, email, as well as our 140 data points obtained through profiling surveys. We also maintain survey history. Updating of personal information happens in a variety of ways including:
Continuous self-administered updates: Panelists have access to an online community portal where they can update their personal information at any time on demand.
Automatically: date information such as Year Qualified/Date of Birth is collected in a day/month/year format so as to remain accurate overtime.
Re-screening respondents by email or phone via our community profiling initiatives.