Yes, SEO can improve your Google Ads: Keyword Research: SEO insights help identify relevant keywords for both organic and paid campaigns, ensuring you target the right searches. Quality Score Boost: A well-optimized website (thanks to SEO) can lead to a higher Google Ads quality score, potentially lowering your ad costs. Landing Page Power: Strong SEO practices often create user-friendly landing pages, which can improve click-through rates and conversions from your Google Ads.