Most consumers and potential clients will research your company online, trying to understand what your business looks like to if they can trust you and your staff. Stock images don’t connect with potential clients and help them decide to visit your store or sign up for your services in the same way professional photos of your company do.
Stock photos and videos are easy for potential customers to spot and can create a sense of distrust in your company. Instead, showing off your own staff, company, location, and products can help build a higher level of trust, which leads to more new business for your company. Local business video production can help your business better connect with your customers and grow your customer base.
There’s no limit to the video marketing ideas for small businesses that are available for your business to connect with customers so don’t let the benefits of video marketing for small businesses be a missed opportunity.