The best place to start is to set a goal that is well-defined to establish the success of your ad campaign. The goal for your PPC performance should depend on the needs of your business. So, it could be to increase traffic, improve sales, or increase the number of subscribers. Your goals should be clear and realistic so that they can be attainable within the desired timeframe. The following are other ways to start with improving your PPC ad campaign performance. Using high-performance keywords with a high CTR. Optimize the quality of these keywords so that they are relevant for your ad copy and improve your landing page experience. You can also create a list of negative keywords to prevent your ad from being paused as a result of inappropriate searches. Write engaging and relevant ad copy. Utilize retargeting to recapture the attention of your prospective customers who are aware of your brand. It is important to ensure that you keep track of your PPC campaign by monitoring it regularly. Most new campaigns fail because marketers do not spend enough time evaluating their performance and understanding the factors that are affecting its success. However, if you do not have the time and require an efficient way to monitor your PPC campaign, you can invest in automation as a solution to offer you closed-loop reporting. PPC campaign advertising helps any sized business to increase its visibility as an effective way to boost conversions that translate to sales.