What photo paper is better, between matte and glossy, depends on how you plan to display your print and personal preference. Glossy photos reflect a lot of light and can have heavy glare as a result. Therefore, settings that might increase glare, such as an area with lots of windows, may not be suitable for glossy prints, and a matte finish may be better.  On the flip side, matte finishes tend to have less vibrant colors compared to glossy paper. If you want to emphasize color, such as with a vibrant landscape photo, a matte paper may not be the ideal selection. For bright, vivid colors, glossy will be best.