This word "ASO"(App store optimization) means optimizing the listing for your mobile app to make it visible to more number of people ready to install or buy the app. Ways of optimizing the listing greatly depend upon the platform which you are using such as Google Play, Apple iOS Store or Windows Store. As nearly two-thirds of people discover apps just by browsing and searching an app store, if you don’t use ASO to optimize your app, you’ll miss out on lots of users.\r