Persona offers personalized, curated vitamin packs. You start by taking a five-minute assessment to receive vitamin pack recommendations based on your diet, health, exercise, goals, and more. Example packs include “Digestive Balance Support” and “Foundation Formula.” The biggest difference here is that Ritual carries all-in-one super vitamins with the aim of simplicity. Persona, on the other hand, has a more custom experience. It is slightly more expensive than Ritual.