With the proper knowledge and technical expertise, it is possible to manage your digital marketing on your own. But when you take on any marketing task in general, you’ll always run the risk of technical issues or algorithm updates getting in the way of your success. That’s why most companies generally choose to hire an expert to take it on.
An experienced digital marketing professional is well-versed in coding, can read even the most complex data, and can weather Google’s algorithm updates with no sweat, which eliminates the hassle of you having to combat it all on your own.