Driving targeted organic traffic to your online store is essential to reach the right customers and increase your sales. As product and category pages make up the vast majority of any eCommerce website, your entire business relies on getting the most out of them by increasing the number of customers that are likely to purchase on the site and making it as easy as possible for them to convert when they are there.
Knowing how people search for products in your industry, matching purchase intent with the information available on the page and making the website experience positive will help drive your revenue with organic traffic while complementing your overall marketing strategy.