The two main types of marketing strategy are Business to business (B2B) marketing and Business to consumer (B2C) marketing. u003cbr /u003eu003cbr /u003eAs suggested by the name, in B2B marketing, you're marketing your products or services to other businesses and organizations. It is distinct from B2C marketing in that it tends to be more straightforward and informational. This is because businesses make purchase decisions based on bottom-line impact. While ROI is hardly ever considered by the everyday person — at least, in a financial sense — it is the primary focus of corporates. u003cbr /u003eu003cbr /u003eB2C marketing on the other hand refers to the marketing of goods and services to individuals rather than businesses and organizations.