Ans. Some of the major components of CRM are as follows:
Marketing automation- Understanding consumer behavior and traits that help in marking better marketing communication in front of the target audience.
Workflow automation- Helps in streamlining business processes, automates time taking work, and creates a balance working environment which results in better productivity.
Lead management- Capturing customer data points, and segmenting the prospect for better conversions.
Sales automation- Analyzing and predicting sales performance based on past and present business activities.
Customer service- Understanding and solving consumer pain points, creating processes for better customer support.
Analytics- Storing, managing, and analyzing consumer data for crucial decision-making.