International SEO needs more money and time to get a business ranked on top searches. Also, your business should not forget the people living near you.
Imagine you go somewhere and your google tells you XYZ restaurant is also here. And you end up having dinner there. The same is the case with local SEO services.
Data days 42% of consumers use search engines to find business information. If you are not visible during their searches, you will end up losing your potential customers. Also to meet the local competition, you need to be locally popular as well.