“Procurement Reframed” describes a procurement transformation to a genuine strategic function. In over ten years and thousands of workshops with Category Managers, we have jointly identified with the client which rules/activities make procurement genuinely strategic. We could locate 15 Golden Rules as guidance for Procurement Professionals to cross-check if they are on the right path. Easier said than done; often, an insight is missing. Organizations believe they act strategically, but their behavior is operational and tactical.