Digital Marketing can be of many types:
Inbound Vs Outbound:
Inbound Marketing or “Pull” Marketing involves creating content, blogs, and email newsletters that people actually wish to read. SEO and paid search help people find this content. If this content is engaging, it helps build a brand’s equity in the reader’s mind and may drive long-term action.
Outbound marketing or “push” marketing is one-way communication designed to push a product to audiences. This includes traditional forms of marketing as well as display advertising and social media advertising.
Performance Marketing vs Branding
Performance marketing typically constitutes marketing driven to generate sales such as search engine marketing and social media advertising. This will be directly related to acquiring leads and customers and generating revenue.
Branding Marketing is not based on directly sellingand is designed to build your brand equity. Examples of digital channels for this are content marketing and social media. These build brand awareness, assist customers, provide valuable information, and build long-term brand connections for the brand.