An Instagram avatar is the image you choose to use as your profile picture. Don’t underestimate the power of your avatar – it is often people’s first impression of you. Generally, use a photograph, even if a business account, unless you are an already recognized brand. Ideally, use an image of your face. Make sure you have a neutral background that doesn’t divert the eye. Although you may not see much of your clothing, wear something appropriate for the types of images you intend to share.