The SME Marketing Academy consists of two parts: The 12 Core Modules Additional expert content The 12 Core Modules are currently being assessed for accreditation by the CPD Standards Office. The Learning Objectives for the 12 Core Modules are: ·      Develop your strategic brand and marketing planning skills ·      Understand the three elements that make up a marketing strategy ·      Learn how to write a strong proposition ·      Build skills in critical marketing techniques such as segmentation, category creation & communications planning ·      Understand how to deliver an effective marketing plan ·      Eliminate imposter syndrome