Kihachiro Onitsuka started the brand in 1949. He believes that people can change their life for the better through sports. He had superb ideas while making sneakers in his living room. He thought of ways to make the shoes effective on the basketball court. Since then, he has worked with different athletes and companies. Non-stop collaborations to improve shoe technology and design it to cater to needs. In 1959, he improved the ventilation of the running shoes. It is to build comfort and prevent blisters for runners. As years passed, the company continued its advances in its research. It improves the design and practicality of each model. As you can see on their website, they consider comfort, color, and coordination. Onitsuka Tigers shoes are comfortable and breathable. They design each pair of shoes with a sock liner, making your foot fit well and add cushioning support. It is one of the reasons why the brand is famous. Today, Onitsuka Tiger is using one of its timeless and unique fabrics and denim material. These materials went through many processes to meet the company’s standards. They also improved technology. They were ensuring that your shoes can withstand humidity and heat. Their latest technology includes a 3M Thinsulate. It helps protect your feet in all weather conditions. It traps your body’s heat, yet it is light and still allows moisture, keeping your feet from smelling. You will see it in their boots collection. Aside from this, they also worked on their Gel technology using FuzeGel. It is durable and stable that helps with comfort and bouncing. The ability for shock absorption will help you feel light. When walking, running, and jumping, your shoes can prevent joint pains.