Although an attractive website and intuitive navigation are important when it comes to building your online store, the way you present your products or services should always be the main focus of your website. This means you should use high-quality images with good lighting to present your products in a positive light. Interesting and engaging product descriptions are also helpful for motivating potential customers to purchase from your eCommerce website. For example, if you sell packs of items such as napkins or plates, then state exactly how many the customer will receive in the description. Our website builder makes running your new online business that much easier. Furthermore, it helps to have an easy-to-read and memorable URL , a simple and logical page structure, and attention-grabbing headlines to make your online store stands out from the crowd. In general, don’t forget to develop a clear website structure with informative descriptions and sharp images that showcase exactly what your products are all about. Images with good titles and descriptions are also important for search engine optimization (SEO), and adding meaningful keywords to help shoppers find your store via Google and other search engines can lead to more sales. Our eCommerce website builder makes SEO by providing you with editable SEO fields. Depending on the plan you choose, there are many website builder tools from IONOS that help you with advanced SEO. Make sure you check out our checklist for creating a professional online store for more tips on how to make your ecommerce website look and work it's best.