A Search Engine Optimisation (SEO) strategy is about planning to boost your website's rankings on search engines like Google. This requires using both on-page and off-page tactics to increase website traffic and make you more visible on search engine results pages.
One of the most important things to do regarding SEO is keyword research to figure out what words people are searching for when looking for the kinds of things you offer. Then, you will use those keywords throughout your website content, meta tags Google searches for, and other vital parts of your website to help you rank higher in search results.
On-page SEO is all about optimising individual pages on your website to make them more relevant and visible to search engines. This means tweaking things like meta tags, content, images, and other technical stuff to help web pages for you rank better.
On the other hand, off-page SEO is all about promoting your website through external channels like link building, social media, and content marketing. This helps build your website's authority and relevance, which can also help you rank higher in search engine results pages.