When pricing craft beer, there are a few things that you should keep in mind. First, you will need to determine the wholesale multiplier. This is the amount by which the price of a particular craft beer is multiplied to arrive at the menu price. The wholesale multiplier can vary depending on the region, but it's typically around 2.5-3.0. Next, you will need to determine the markup rate (or percentage). This will be the amount that you charge per bottle or can of your craft beer, and it should be based on factors such as competition and market demand. Finally, you will need to set your prices for each of your beers.