Ans: Some of the government initiatives to promote the FMCG sector are: The production-linked incentive (PLI) scheme in 10 key sectors (including electronics and white goods) was launched by the Union Cabinet on November 11 2020 to boost India’s manufacturing capabilities, exports etc. 100% FDI approval in the cash and carry segment and in single-brand retail along with 51% FDI in multi-brand retail by the Government of India.