Number’s don’t lie! At Aston Digital, we measure the effectiveness of our social media management using key metrics. Firstly, we track engagement rate, which shows how users interact with your content. Next, we monitor reach and impressions to gauge how many people see your posts.
We also evaluate click-through rate (CTR) to assess how effectively our content drives traffic to your site. Additionally, we measure conversion rate to determine how well your social media efforts lead to desired actions, such as purchases or sign-ups. Finally, return on investment (ROI) helps us assess the overall financial effectiveness of your campaigns.
We analyse these metrics to evaluate content strategy, audience targeting, and ad performance. Monitoring follower growth, brand mentions, and sentiment analysis provides further insights into brand perception and community engagement.
Monthly reporting and client meetings ensure transparency and alignment with your business goals. Our aim is to optimise these metrics, demonstrating clear improvements in brand visibility, customer engagement, and overall campaign effectiveness.