Kitsch is commonly referenced in a derogatory manner to refer to imagery and artists whose work appears mass produced and therefore denotative of a lesser quality than that of high art. Kitsch is seen as a form of urgent gratification for the public and criticized for its effect of devaluing art classified as fine art. A double role is served by kitsch in art as being undervalued in the face of fine art, yet devaluing towards the nature of fine art.