Samsung and LG both make some of our favorite TVs, and it's difficult to say that one brand is actually better than the other. Instead, they both have key pros and cons depending on your needs and which specific TV models you're looking at. When it comes to LCD-based models, the best Samsung TVs are branded as QLED while LG's are branded as QNED. There are some differences in the panel technology each uses, but they're similar in overall capabilities. Samsung's high-end QLEDs, however, have an edge over LG's best QNEDs thanks to their higher brightness and better local dimming performance.  Both companies also sell OLED TV models, and it's here where the competition gets tougher. Samsung's OLEDs use quantum dots, which gives them an edge in color performance over LG's OLEDs. But, LG's top OLED, the G3, uses Micro Lens Array technology to give it a boost in peak brightness. LG also has more OLED models and sizes to choose from, with options for more budgets.  And no matter what type of TV you get, it's important to remember that LG's mid- and high-end TVs support Dolby Vision, while Samsung's support the competing HDR10+ format. Both high dynamic range formats offer similar capabilities, with scene-by-scene control over contrast and color, but Dolby Vision is used on more streaming services and 4K Blu-ray discs.