GIFs are real assets in your digital communication strategy. They allow to:
capture a person's interest and hold their attention; not slow down the loading of a page (they are lighter than a video); convey a message universally. Indeed, the gif is understood by all users, regardless of the language in which they speak.
Gifs are real communication tools that can be used to replace an image in an article, make your profile more fun and even in your prospecting, provided your professional environment allows it.