If you are in a niche market, we will choose two/three words per "keyword" rather than a single word. We will include details about your business that may help you stand out from other marketers. It might also be worth mentioning the area you cover. The more accurate we are, the more qualified your traffic will be. For example:"Cheap used PCs" rather than "PCs""Italian Restaurant Paris" rather than "Restaurant""Home flower delivery" rather than "Flowers"