Internal audit enables to increase the operational efficiency through (1) understanding the needs of the customers and retaining them by establishing quality control measures, better pricing options, (2) identify the week areas of your business, (3) frequent review through SWOT analysis on employees, (4) identifying the various risks and mitigating their effects, (5) provides training and implement tools for the sustainable growth of the organisation, (6) set up internal control procedures, (7) continuous evaluation of market strategies and investment patterns. Internal auditors, with their expertise in controls and risk management, make sure that the pursuit of operational efficiency doesn’t leave a company exposed to potential fraud.