Firstly, it is important to acknowledge the existence of various types of clothing rental businesses. While the more traditional ones specialize in renting formal wear, such as suits and dresses for special occasions, there is a growing trend of clothing rental businesses offering more casual and active clothing options. In essence, fashion rental companies provide their customers with a wide range of clothing and accessories for different durations, using the traditional rental model and increasingly popular subscription services. Each company has its unique rental process, pricing model, and approach to making its services accessible to customers. For instance, there are significant operational differences between e-commerce and brick-and-mortar models. Rentle caters to the most common requirements of the clothing rental industry, whether in the online or retail environment.