There are some key differences between pursuing a marketing master’s and enrolling in an MBA program with a concentration in marketing.
A Master’s in Marketing program prepares students to work for advertising and marketing departments in any company to manage campaigns and reach target audiences.
MBA programs with a concentration in Marketing typically prepare graduates to hold managerial and leadership roles in a given organization.
These programs cover business operations and workforce management strategies, while marketing master’s graduates learn more about the theoretical aspects of marketing and its applications in real-world business development programs.
If you’re interested in starting your own company after graduation, an MBA with a concentration in marketing is a good way to gain the necessary skills to manage not only your business but also the marketing needed to reach your client base.