Guided selling systems and fixed recommendation systems are both designed to assist sales representatives in the sales process, but they operate in distinct ways. Fixed Recommendation Systems - Static approach: Based on pre-defined rules or algorithms, these systems offer customers a fixed set of recommendations. - Limited flexibility: The system cannot adapt to individual customer needs or preferences in real-time once the rules are set. - Product-centric: Primarily focused on recommending products based on predefined criteria, such as price, features, or customer history. Guided Selling Systems - Dynamic approach: These systems use real-time data and customer interactions to provide personalized recommendations. - Adaptive capabilities: They can adjust their recommendations based on customer feedback, preferences, and behaviour during the sales conversation. - Customer-centric: Prioritize understanding the customer's needs and goals, tailoring recommendations accordingly. Fixed recommendation systems offer a static, one-size-fits-all approach, while guided selling systems provide a dynamic, personalized experience. Guided selling systems are better equipped to handle complex sales scenarios, build stronger customer relationships, and increase sales effectiveness.