It's becoming more and more common for companies to spend 50% or above 50% of their total marketing budget on digital marketing in particular. Total marketing budgets usually fall within 5 to 15% of total revenue according to several industry-specific surveys (lower for the high cost of goods companies like construction or manufacturing, and higher for services and tech.) So a quick snapshot of a company making 3 million dollars and spending the average - they might spend 300k on marketing - half of that could be print, events, vehicle wraps, and trade shows and the other half could be search engine optimization, Google paid ads, social media, and email automation.