Strategies are analyses commonly used in marketing adapted to each company. They determine things to consider and steps to follow to achieve objectives.   Tools are a set of instruments that help organize ideas and the brand so that all communication executes strategies.   Communication channels are all means by which we have contact with a potential customer (posters, product, advertising, brochures, label, store, customer service, etc.). Organizing them all with different strategies and using tools in each helps create a strong brand.