Sports marketing is the practice of promoting, advertising, and selling sports events, teams, and products. In general, there are three types of sports marketing: sponsorship, endorsement, and event marketing. Sponsorship marketing is when companies sponsor sports events, teams, or athletes in exchange for exposure and advertising. Sponsorship deals can take many forms, from a company’s logo on a team’s uniform to a company’s name on a stadium. Endorsement marketing is when companies pay athletes or sports personalities to endorse their products. Athletes can be paid a fee to be the face of a product or service, and their image can be used in advertisements, commercials, and other forms of media.