A CRM can be used to improve every part of the sales process, from pre- to post-sales. CRMs help companies build relationships with their customers by organizing all customer activity, interaction, and information in one place. This means that anyone on the sales team can understand exactly where a relationship stands. CMRs also help companies optimize processes with automations that reduce manual tasks and keep work moving forward. Plus, integrations operate between the CRM and any external apps or platforms to make processes smoother and more centralized. Data is also a central pillar for CRMs – they gather lots of data on the sales process, team members, the pipeline, and more. Then, anyone can display the data in many different ways to understand which areas are working well and which need improvement. This offers key insights into how to strengthen any company. These are just a few of the ways to use a CRM but with a flexible and customizable CRM, the possibilities are endless.