Our core 'soft & smooth' and 'cool & crisp' cotton fabrics have a 300 per square inch weave, made exclusively using single ply, long staple yarns. This results in bedding that is breathable, durable and soft. In short, thread count can be a very misleading indicator of quality and durability. We’re trying to make things simpler, which is why we don’t talk about this in our product descriptions. We'd love you to read more about this here