The adhesive backing must be securely inserted for the magnetic phone holder to rotate. It should be able to rotate a full 360° with ease.  Do not keep the phone holder in extremely hot environments, as well as wet conditions. These types of environments can ruin the glue that holds the connecting piece of the phone holder. Keep the holder in a cool, dry environment to preserve the glue keeping it together. Do not try to use tape or some other material to try and reconnect the PowerMount Plus. Never apply excessive force to any component of the phone holder, as this may cause the glue to come undone. We recommend storing the product in a relatively cool environment for a few hours before using it for the first time, to ensure that the glue is more effective.  Make sure nothing is obstructing the back of the adjustable bracket, especially where the adhesive backing is supposed to connect with it. Clean all components of the PowerMount Plus with a soft, dry cloth to ensure a proper connection.