Including the keyword "sell my house fast West Jordan" in your listing is not absolutely essential but can be beneficial for search engine optimization (SEO) purposes. When potential buyers search for properties online, using this keyword naturally in your listing can improve its visibility to those specifically looking to buy quickly in the West Jordan area. However, make sure that the keyword integration feels organic and does not detract from the overall quality and readability of your listing description. Balancing SEO with engaging, informative content is key to attracting and retaining potential buyers.