People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising. About 20% of people are more likely to support a brand if it’s advertised on their favorite podcast, while more than half of listeners will actually search for a product after it was mentioned on a podcast.