Building a strong network can be key to success – both in the business world, and online on LinkedIn! That said, whilst the platform boasts more than half a billion users, building relevant connections can prove an exceedingly process slow after existing contact lists are exhausted, particularly when seeking valuable users.
There are a wide number of ways in which you can boost your networking potential. Our social specialists recommend the following key points:
Personalise your connection requests – Connection requests often make an all-important first impression. Yours should stand out. Ensure that your connection request is aligned with the values of your brand, and personalised to the recipient.
Follow-up – Implementing a suitable follow-up schedule to outreach messages allows for the cultivation of a relationship between business and prospect.
Optimise your profile – LinkedIn profiles should be optimised to match the intent of their target audience. Use relevant keywords, phrases, qualifications, and titles to ensure you reach and engage your ideal connections.