Franchise SEO works differently through differentiation. Relevant keywords help tie your business to what your potential customers are actively searching for. Helping to guide customers to your page. But franchise SEO doesn’t stop here. Once customers arrive at your page, either a location-specific destination or to your main website, SEO continues on to help that page operate to its fullest potential.
Load speed, on both mobile and desktop versions of your web page, will affect ranking abilities on most major search engines. Optimizing your page’s performance on both platforms ensures that potential clients have unfettered access to your business and all of the locations it represents. Staying active and relevant is a huge part of franchise SEO management, creating enjoyable and topical content that your patrons will want to interact with. Giving them more time on your site and a better awareness of what your business brings to the table.
This content can then dovetail into off-page SEO, working closely with affiliates and media outlets to get the word out about the particular products and services that your franchise offers. This off-site content can get you working directly with complementary businesses and showcase your franchise as an authority within its most relevant markets. It’s digital networking at its finest.