The registration of trademark has the following benefits:
Exclusive rights to the brand/company by enjoying sole ownership of the trademark throughout the jurisdiction where the trademark is registered, thereby stopping others from the unauthorised use of the trademark for the products or services for which the trademark is registered. The brand/company has legal rights to file an infringement suit against third party infringers against unauthorised use of the trademark.
It helps to build brand/company’s goodwill and reputation by establishing trust among the customers in the market.
It helps to distinguish the brand/company’s products or services from that of others and helps the general public or the consumers to identify the brand/company by its trademark. A trademark designates the characteristic of the brand/company.
It helps consumers or the general public to associate quality of the products with the brand/company’s name thereby helping in gaining customer base.
Registration of trademark forms an intangible asset which is the intellectual property of the brand/company, which can be further licensed, assigned or franchised to third parties in exchange of royalties.
Third party infringers can be restricted to the registered trademark and the brand owner can get the legal protection under the Trade Marks Act, 1999.