Peter van Dronkelaar and Harald Hoffmann founded Holland Jersey in 2015 with the aim of launching an entirely separate milk stream with the Jersey cow breed. This is a primeval breed that naturally produces milk with a much higher fat, protein, mineral, and vitamin content: The specialty beer of the dairy world. Holland Jersey produces its own milk, yoghurt, and butter. Nothing is added and the milk is not separated molecularly to sell individual components for as much money as possible, which is what happens in the regular milk stream. You can really taste the difference, particularly with the full fat milk, which is what healthy farmers’ sons such as Harald and Peter grew up with.