For those who don't know me, which I'm sure is many of you, my name is Ryan Darani. I've been in the SEO industry for over a decade, and I'm certain it shows on my face if this is being viewed on video. I've worn many hats throughout my career: I've worked agency-side, in-house with brands, and have successfully run a consultancy business for the past three and a half years, focusing primarily on the US, Canada, and the UK. Recently, I've transitioned back into a search strategy director role at Rise at Seven. That’s essentially the short version of my professional journey.