SITUATION Client upscaling promotion of new diabetes device using cutting-edge technology and transforming blood diagnostics Urgent business need to prepare sales force to confidently & successfully sell new device OBJECTIVES Comprehensively train sales force in knowledge of device (science & technological characteristics) and commercial excellence (value selling and installation & after sales support) APPROACH Design & deliver comprehensive and highly engaging learning journey in full virtual context Pilot US training with roll-out in 6 additional countries IMPACT High quality of the training program a winning point in their partnerships with distributors Objective achieved: increase in product sales within months of training