There are two approaches to Search Engine Marketing. One, pay a digital company specializing in search engine optimizations and search engine marketing to place your ad on the results page of a generated search, or two, the organic way.
In Organic Search Engine Marketing, we dont have to pay to place our brand, service or product on the result page. Using SEO tools, creating great content, and strategically placing relevant keywords, the link to your page shows up in a natural search as one of the top ten pages in the search category.