PMS colours are colours form the Pantone Colour Matching System. They are an internationally recognised standard for colours in the print industry.
PMS colours are used to ensure consistent colour matching for specific colours, most commonly used for corporations to retain constant colour of their brand and image.
Depending on the process used to print, choosing a PMS colour from the PANTONE swap book can insure your colours print how you envisioned.
On most printing jobs, CMYK colours (see CMYK above) are used to produce all colours. This means that PMS colours may not be exactly as seen in the pantone swap book but will be matched as closely as possible. If you require a definite PMS colour in your file, please specify this in your communication and ‘contact us’ for a custom quote.