In recent years, trends like simplicity, interactivity, and minimal design have made product tours more widely accepted parts of SaaS user experience. And in 2021, there are three trends that can further improve the value of product tours: Greater focus on self-service: Further reduce the friction in product tours by giving users more control over how they learn. Instead of forcing users through a guided tour, let them initiate the process and learn at their own pace. Supplement your product tour steps with self-help content to boost engagement and adoption. Deeper personalization: Take advantage of more advanced analytics and artificial intelligence (AI) through products like DAPs to understand user performance on a more granular level. User-level data helps you create more specific segments for your product tours. The more specific you can make your product tours, the more effectively they’ll engage users and increase adoption. Continuous engagement: Extend the concept of product tours beyond initial user activation. Even after initial activation, you can deliver self-serve training material that helps users discover the deeper value of your product.