Both guided meditation and hypnotherapy incorporate relaxation and visualization techniques but the main difference lies in the intended purpose of the session. During hypnotherapy, the hypnotherapist guides the client into a state of deep relaxation and then utilizes various techniques to help them access their subconscious mind and work towards a specific goal or address a particular issue. On the other hand, guided meditation focuses on helping the individual enter a state of peaceful awareness and observation of their thoughts and surroundings, without attempting to change them.