Answer:The best assurance is to always check the label for the relevant certification. The most renowned standards and labels come from: • Peta • Leaping Bunny • CCF (Choose Cruelty-free) You should be able to see their logo on the product. Or you can check their databases to see whether the product is listed. Unfortunately, some nefarious brands add their label without consent. So, to assess whether a label is legitimate, check that the logo matches the one certified for use in your country.