Great question. Although all metrics are important, your specific goals will determine which ones to focus on, which will then determine how our search engine marketing consultants measure the success of your PPC campaign.Likewise for SEO, though we’ll always look at the increase in your organic traffic and conversions. Keep in mind that it takes about 6 months to really start to see the needle move. Organic traffic is not a get-rich-quick campaign – it’s an ongoing process and it takes time.