In most instances, it is not their fault. Lack of preparedness, training, and understanding of the business, creates sales professionals that cannot communicate properly with their clients. Of course, the automobile-sales industry is like any other business with a purpose: “be profitable.” Otherwise, it would be a charity. Customers know that but they also know that they should expect respect, understanding, and help from a salesperson. After all, you are the professional, helping your customer to make a wise decision. Being professional, successful and able to make an excellent paycheck doesn’t mean being greedy and dishonest. Only a small percentage of people in the auto-sales industry, like in much other business, are unprofessional and selfish.
We will teach you how to be profitable, grow in your career and perhaps, be promoted to a management position without losing your integrity and professionalism.