Really it is just a clever marketing ploy by new bingo sites to get new customers on
board. As once you've signed up you're then bombarded with a tempting array of big
jackpots and other bonuses. The impact of a recession leads people to believe that they
could win their way out of financial trouble, even though very few people would admit to
that. So while it was initially seen as a small outlay, it often turned into bigger
spending habits as people looked to win bigger and better prizes. Fortunately the UK
Gambling Commission has since tightened the reigns on how bonuses are advertised and
there are now very strict guidelines in place to stop 'false advertising'. Of course, we
are only talking about a small population of online players.