SEO is an effective digital marketing tool that helps in brand promotion, and search engine optimisation helps in ranking the website and maintains a stable position among the rest in the market. In some cases, SEO is free, but digital marketing isn’t. The higher the website rank, the better the traffic generation scope would be on the website. The main idea is to optimise the online ranking of the website. To deploy SEO, it is the work of digital marketing services to recognise online mediums to drive suitable results. This is how a digital marketing consultant can assist a brand online.