Supermetrics works directly with Looker Studio via an add-on. The tool doesn't provide any data transformation features: customers can't combine data or create complex formulas or parsings, limiting cross-channel reporting capabilities. Improvado is a robust Supermetrics alternative that aggregates data from all your marketing and sales sources, transforms and prepares it for analysis, and then pushes it to Looker Studio. You get reliable dashboards with data you can trust.