Text message marketing is legal, but it must comply with several regulatory frameworks. These include but are not limited to the Telephone Consumer Protection Act (TCPA), and the CAN-SPAM Act. Text messages cannot generally be sent to ‘cold’ audiences who have not opted in to receive such messages, even if you have had a prior business relationship with them. Similarly, opt-in to receive such messages must not be bundled, but clear and separate from a generic ‘opt in’ for marketing communications. This makes hiring an agency with experience in navigating compliance an important consideration for business owners. With fines ranging up to five figures per message, working with a team like ROKIT can keep your brand safe.