There are several considerations to take into account in your social media influencers 2020 selection. You should consider the potential social media influencers’ impact on your campaign during your selection. Some of the factors you may consider are:
- The influencers’ platform advocacies and personality
- The social media influencers’ impact on their audience
- The social media influencers’ 2020 reach based on their number of followers, view counts, and subscribers.
- The social media influencers’ 2020 engagement with their audience as measured in the number of likes, shares, and comments on their content.
- The social media influencers’ impact on your brand and your bottom line.
- The social media platforms used by influencers like Facebook, Instagram, and YouTube.
- The content produced by the influencers in relation to your brand’s goals and image.
- The price charged by the influencers and your influencer marketing budget.