A formal degree isn’t always required to find work as a social media marketer. Many successful professionals in the field are self-taught and have gained their expertise through hands-on experience while staying on top of industry trends. This is because social media is a field where creativity, practical skill, and strategic thinking holds considerable weight.
Demonstrable skills in building an engaged community on various social channels that drive leads and sales can be equally, or more valuable than a degree.
That being said, most employers typically expect candidates to have a relevant undergraduate degree in communications, digital marketing, advertising, or public relations. The degree serves as validation that those new to the field have foundational understanding of important marketing concepts, positioning them for success in entry-level or junior roles.