Personality traits: men are expected to be tough and aggressive, while women are expected to be emotional and compliant.  Domestic behaviors: men are expected to be the breadwinners, while women raise the children, cook, clean, and shop. Occupations: men are expected to take leadership roles such as doctors, engineers, firefighters, and politicians. Women are expected to take more demure roles such as nurses, teachers, or assistants. Physical appearance: men are expected to be tall and strong with short hair and without makeup. Women are expected to put a lot of effort into their appearance, be thin and graceful, and have long hair.