In order to be successful in TikTok advertising, advertisers must understand that the target audience is primarily young. If your target audience falls into this category, TikTok advertising is a good choice. There are more than half a million TikTok users under 30 years of age.
Brands targeting older audiences are generally not fond of it. The proportion of older audiences should be lower than that of young audiences, but it does not necessarily mean that we should not target them. Before investing money in a particular platform, a smart advertiser should know the pros and cons.