“We’re now seeing an increasing number of male patients getting Botox , and if we understand what it achieves, we can see why. Ultimately, the result comes down to who is injecting it, so we can give a very subtle treatment, or a stronger one. Most men are nervous about having cosmetic injections, but what we tend to do is go very light and natural with the male patient, so all we are doing is softening the expressions, rather than freezing them, which is what a lot of patients, both men and women, are worried about.” – Dr Tapan Patel