While any form of good copywriting can benefit your business, a certain type of copywriting best suits the target audiences of most first-time customers. This would be direct response copywriting. Direct response, or direct response marketing, is designed to prompt its audience to take immediate action like making a donation or signing up for a service. This isn’t a new concept, but cutting-edge techniques in email and social media marketing have brought the demand for direct response copywriting to an all-time high.