Depending on the region of your business and the demographics of your target market, customers could find information about your product or service through different channels. In most countries, Google will be the main search engine with the highest number of users, but Yahoo, Bing, and Baidu, amongst others, can also impact your online reputation.
Google search results will often show business profiles, where users can give businesses a star rating and write reviews about their experiences. Approximately 59% of shoppers read Google reviews before buying from a business, so don’t even think about taking this lightly. It’s never too late to up your Google ratings, even if your existing reviews aren’t great. Talk to a digital strategist at First Page and find out how we can help you.