There is no one correct answer to this question. Generally, it depends on how often you add new content and how many pages your website contains. Those with more pages and frequent additions should prune their content more regularly. If your business has fewer pages and posts less often, you won’t need to repeat the cycle as frequently. However, it’s clear that — like SEO — pruning must be an ongoing and consistent process to reap the maximum value. The style you use for your content is another determining factor. For example, if you use a lot of dates in your posts, such as “The 10 Best Widgets of 2024,” you’ll need to update that information at the beginning of each year at a minimum.