The judging process for the NI Social Media Awards is designed to be fair and impartial. Our esteemed panel of judges comprises experts from various sectors and disciplines within the digital marketing industry, hailing from different parts of the UK and Ireland. Each judge independently reviews and scores the entries they are assigned. This individual assessment helps to prevent any group bias from affecting the scoring and ensures that the judging process remains completely independent. We prioritise transparency and integrity in recognising the best in social media excellence.