Stage 2 is a repeat of stage 1 + a pitch to retailers and media influencers.  Retailers & intermediary distributors are interested to know if a book has the coverage and reach. While independent bookstores are a supportive community that genuinely cares about the book industry, they can’t do it all for the love of books.  We need to support them too! Stage 2 is where we continue to grow your reader’s mailing list.