When it comes to creating a successful landing page, the headline is your first and best opportunity to grab attention. It should be concise yet descriptive enough to let potential customers know what you are offering, why it's valuable and how they will benefit from it. Your supporting copy should expand on this, giving an in-depth explanation of the offer as well as outlining any unique features or advantages that make it stand out from competitors'. Back up this information with customer testimonials or case studies if possible, demonstrating real-world examples of how the product or service has been beneficial for others. Be sure to include clear calls-to-action at the end that tell visitors exactly what they need to do next in order to take advantage of your offer. With these elements in place – a compelling headline, informative body copy and actionable CTA – you'll have an engaging landing page that piques interest while actively driving conversions.