The 4 Ps of marketing were created by a researcher named Edmund Jerome McCarthy in the 1960s. At that time, marketing strategy was very different than it is today. All businesses could only compete in locations where they had a physical presence, and getting the data to determine the ideal pricing for a product was problematic. Nevertheless, the basic concepts of the 4 Ps remain as accurate today as they were when they were created. The 4 Ps of marketing are: Read More