Yes and no. There are many helpful SEO AI tools like ChatGPT that allow you to pump out content and design website graphics. But AI will never think and talk like you. If all your business’s content is AI generated, potential customers won’t get a sense of your brand’s voice or what makes your company stand out from the rest. The world economic forum revealed that “Consumer brand preferences are driven by an alignment of their values and the brands’ purpose”.  Plus, because AI can only generate content that already exists on the internet, Google can can easily recognise when something is AI-made vs human-made. When this happens, Google may not rank you as well if your competitors are creating new and unique content.