Just like funnels aren’t hard once you have the right strategy, SEO isn’t hard either. There is a misunderstanding that search engine optimization is hard, or that Google's algorithms keep changing. So if you think that:  SEO is hard  Content takes forever  Can’t measure progress with SEO It’s a false belief that can be addressed by learning the basics with the right strategy. PPC advertising changes a lot more than SEO. Whether you’re running Facebook ads or Google ads, they’ll always be ever-changing and exhausting. SEO, meanwhile, is consistent and compounding. To understand how much PPC has changed over the years, take a look at these non-stop (and annoying) changes over the years...