In the shoe and apparel industry, virtual photography plays an important role in the creation of catalog images and other media for marketing. Today, a large part of these images are created on the computer to save costs and time.
The process for creating virtual photographs in the shoe and apparel industry is similar in many aspects to the process in the automotive industry. First, 3D models of the shoes or clothing are created, often generated from CAD (Computer-Aided Design) data. These models are then placed in a virtual scene and equipped with lighting and other effects to achieve a realistic representation. Finally, the images are rendered and can be exported for use in catalogs, on websites, or in other media.
Virtual photography also offers many advantages in the shoe and apparel industry. It allows for the appearance of the products to be quickly and easily changed by adjusting the design data, without the need for new photos to be taken. It is also possible to represent the products in any desired environment, which can be of great benefit for marketing.