With membership at its core, Rakuten continues to seek the right brands to help deliver on its objectives. The Rakuten ecosystem hosts a variety of entities, including banking, sports, culture and e-commerce. Here are just a few: E-Commerce Rakuten Global: Online shopping mall for overseas customers Rakuten: Online shopping in the U.S. Rakuten Slice: Consumer-focused online purchasing data analysis service in the U.S. Communications Rakuten Viber: Global mobile messaging service Digital Content Rakuten VIKI: Global video-on-demand service providing content translated by a volunteer community of fans Rakuten Kobo: Global e-reading service Rakuten OverDrive: Provider of digital library services to libraries and education facilities Ads & Media Rakuten Marketing: Online marketing solutions specializing in the areas of search (SEM), lead generation and affiliate marketing In addition, Rakuten has become the official partner and sponsor of some of your favorite sports teams and programs, such as the Golden State Warriors, FC Barcelona and Spartan Race. The expansion of Rakuten in a variety of spheres allows the company to distribute its strengths to different industries across the globe. Learn more about the Rakuten timeline since 1997.