There are no bad times to use the VRIO framework. It addresses the internal capacity of the business and finds the root of what makes an entity competitive. If a company’s performance or niche within their market is unanswered or come to question, the VRIO framework can help diagnose the company’s internal resource and capabilities.  Having said that, fully utilizing the VRIO in a small-scale or budding enterprise may be challenging. Smaller-scale enterprises often begin with limited capabilities compared to their larger counterparts and must take the extra step to reassess who they compete with. While budding enterprises may lack the experience and resources to efficiently create a reliable VRIO framework. However, it can still be used as an effective tool in theory crafting when used in a vacuum.