As of now, most wellness practitioners deliver services that are not covered by health insurance. While some groups, including the National Board for Health and Wellness Coaching (NBHWC), are advocating for CPT Codes to be assigned to health coaching services, private payers, such as health insurance companies, do not necessarily have to recognize these CPT Codes, and therefore, may not reimburse for health coaching services. Some insurance companies are more accepting than others when it comes to covering health coaching services.