Traditional portfolio theory (used for financial portfolios) applies the concept of an “efficient frontier”, the points at which for a given amount of investment there is an optimal portfolio providing maximum benefit. Senior leaders need to keep in mind that using the efficient frontier helps them realize when money is being left on the table or pay too much for the business value they are getting. In some cases, for the same budget, a portfolio could generate far greater value. At a lower budget, a portfolio could generate equal value.