Almost never! Southern California gold IRA companies pay affiliate marketers to convince you that they are the best. These affiliate gold IRA fees get shaved off the top of your retirement account and range from 3-6% of the gross sale. Big name websites like Investopedia and Forbes, and newspapers across the world are now collecting affiliate fees to support their publications. Most IRA gold investment companies are charging over 33% spreads to pay affiliates, celebrity endorsements and reputation management fees. In simple terms, if you invest $100,000, your account assets would buy back for $67,000 or less once the transaction is finalized in most cases. Look for the small print disclaimer, that says, “we may earn a fee if you click on a link,” whenever you see a publication calling some gold company the best.