Calorie document requirements are believed to bring about a cost to the vending machine industry at $25.8 million initially and $24 million per year after that. It would only take 0.02% of the American population with a BMI of 30 or higher to eat 100 fewer calories from vending machines per week to make up that cost. The new vending regulations are about to apply to over 10,000 American companies that operate 20 or more machines on a regular basis. More than 75% of American vending machine companies have 3 or fewer employees. The average cost of new documentation requirements is expected to be about $2,400 per machine. A 2011 study showed that only 1 out of every 6 people even bother to read calorie or ingredient information that may be available on a label.