The cost of Google ads can vary depending on several factors, including the industry, the ad format, the target audience, and the competitiveness of the keywords. On average, businesses can expect to pay between $1 and $2 per click for Google ads. However, costs can range from as low as a few cents per click to over $50 per click for highly competitive keywords. It’s important to carefully plan and budget for your Google ad campaigns to ensure you are getting a positive return on investment. Factors such as the target audience, ad copy, landing page experience, and optimization efforts can all impact the cost and effectiveness of your Google ad campaigns.