Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the higher the rank on the search results page, the more frequently a site appears in the search results list and the more visitors it will receive from the search engine’s users. In modern days people rely more and more on search engines to find information and business online. Without search engine optimisation your website you may be left behind as potential clients cannot find your business amongst all your competitors’ websites.