Audience segmentation for email marketing comes when you have a pre-existing audience and take a deep dive into their preferences.
Through segmentation you can think about how a user might want to engage with the emails they are receiving. For example some customers may want to receive more offers, whereas others may want updates about their company.
To begin segmenting your audience, speak to us at FireCask as we can help build an email marketing segmentation strategy that helps your business goals.