To keep your coffee fresh, store it in an airtight container in a cool, dark place away from direct sunlight, moisture, and other odors. It’s best to keep it in its original packaging. If you like decorative tins or other containers for coffee, it’s best to put the beans in their original bag inside the container. Don’t store whole or ground coffee in the fridge as it can absorb other smells and moisture. If you want to extend the freshness of roasted coffee beans, you can freeze them.