You should use content marketing when you want to: Increase Brand Awareness: Establish your presence and expertise in your industry. Engage Your Audience: Provide valuable content that addresses their needs and interests. Generate Leads: Attract potential customers and guide them through the sales funnel. Improve SEO: Boost your search engine rankings and organic traffic. Build Customer Loyalty: Maintain relationships and keep existing customers engaged. Educate Your Market: Inform your audience about your products, services, or industry trends. Cost-Effectiveness: Achieve long-term marketing goals more economically than traditional advertising.