Content writers contribute articles to e-zines, corporate blogs, and depending on where they write, they could write for small businesses and government websites. Whether they are full-time employees or independent contractors, they generally end up picking up some SEO and HTML skills shortly after their job starts to better care for their clients.
A content writer’s job is to research a given topic and write content that builds client authority in the space. Depending on the content writer’s job, they may also focus on keyword density and other SEO optimization factors.
A content writing agency oversees the process, edits and approves content, and then publishes the content on their client’s blogs. Generally, a content marketing agency will also determine appropriate keywords, carry out competitor research to determine strategy, and then come up with strategic topics for writers to focus on.