A number of successful foreign retailers have famously flopped in their initial attempts to establish a foothold in Japan, with some of the biggest names withdrawing from a potentially lucrative market – but one fraught with idiosyncrasies. Walmart walked away, as did Ikea and American Eagle Outfitters, after failing to ...
See Details: Ikea, Shein, Zara all learned the hard way: why the Japanese market is a tough nut to crack, and expert tips on doing so