California residents may opt out of the “sale” of their personal information and the sharing of their personal information for cross context behavioral advertising (also known as “targeted advertising”). The California Consumer Privacy Act (“CCPA”) defines a ‘sale’ in a way that may include allowing a third party to receive certain information to add to a profile about your device, browser, or you. This profiling powers interest-based advertising on some NBCUniversal sites and services and marketing to you and allows us to keep many of our sites and services at low or no cost.
We disclose the following information to third parties and such disclosure may be considered a “sale” of personal information under the CCPA and is sharing of personal information for targeted advertising purposes:
identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; hashed identifiers [contact information], geolocation information, such as city; and inference data.
We disclose this information in order to enable marketing to you and to deliver targeted advertising on the NBCUniversal Services or other sites.  Advertising, including targeted advertising, enables NBCUniversal to provide you certain content for free and provide relevant offers to you.
To learn how to opt-out of the sale or sharing of your personal information for targeted advertising, you can go to this link.