Digital marketing, online marketing, website marketing - whatever names are used, the theory is the same. Digital Marketing is any form of marketing implemented online, this includes SEO (search engine optimisation), SEM (search engine marketing), PPC (pay-per-click advertising), Google Advertising, Social Media, Facebook Advertising, YouTube Advertising, Email Marketing, Video Marketing, SMS Marketing, CRO (conversion rate optimisation)... and the list goes on. An effective digital marketing strategy includes the best compilation of all or some of the above, but always starts with a solid and relevant strategy aligned to your business and marketing strategy.