Some people own NFT’s to make a profit later to sell them to other people. For example Nike launched their virtual shoe NFT’s. People are buying them because these are limited edition shoes and Nike doesn’t often create unique projects like this often. Some people are purchasing these virtual shoes in hopes they become a collectors rare item to resell later. Other people want to own NFTs for the novelty. Others still want to own an NFT for the purpose of showing ownership or as a critical portion of starting a new business unbound by regulations, laws, and traditional governance.