Consistency is crucial in social media marketing. Posting daily, several times a week, or even weekly is better than posting sporadically. Use Facebook Insights to see when your audience is most active and how they respond to your posts.  If your audience actively engages with your content, it’s a sign to keep up your current posting frequency. Always prioritise content quality over posting frequency.  Focus on telling a storey and provide value with each post. If you generate a lot of multimedia content or have frequent promotions, then you have more fodder for posting.