A registered trademark gives you exclusive rights to use, licence and sell the mark. This means no one else in Australia can commercially use your trademark for the same goods or services you have registered for. It’s also a valuable marketing tool because the value of your trademark increases with the success of your business. This means no one else in Australia can commercially use your trademark for the same goods or services you have registered for. It’s also a valuable marketing tool because the value of your trademark increases with the success of your business.