Designing a website layout is all about balancing aesthetics and utility. Your site should look good, but more importantly, give your users what they want in the most efficient way possible. Users have little patience with the website, which is difficult. Admittedly, a good website layout doesn't always keep visitors coming back (especially if the content isn't engaging). To make sure you get a website that won't bounce visitors, we've put together this guide to website layout design basics. We'll cover the basics of what good design does, key techniques for effective website layouts, and the most common types of website layouts.