Instagram influencer pricing is usually $10 per 1,000 followers for a promotional post. That means if a creator has an Instagram account with 10,000 followers, they would make $100 promoting a brand’s content in one of their posts. However, certain influencers can negotiate higher amounts if they have a highly engaged audience or other special characteristics. Micro-influencers tend to be more cost-effective with a narrower niche, while macro-influencers tend to be more expensive and have a wider but more general reach.