There are multiple social media platforms that you should consider using to reach your audience. Every now and then, new platforms are popping up. Deciding on the best social media platform depends on various factors; consider your content type. Video content could do well on YouTube or Instagram while articles could do well on LinkedIn. The industry you are covering also matters a lot in the choice of social media platform. While all will help you reach a wider audience, you will need to research which platform works best for your industry.