A backlink is formed when someone puts a link on one website that points to another website. If you look at an online directory for instance, there are lists of companies all sorted into categories and when you find the company you were looking for you might click on a button that says ‘Visit Website’. That’s a backlink! If you look at our page on this site where we showcase some of the websites we have built, you will notice we have included a link for you to click on to see the websites in action, these are backlinks from our site to theirs. See, simple really!