During the festive season, consumers are making purchases for a number of reasons. From gifting to home improvements and more, there’s typically a lot going. For businesses to thrive, this is the best period to attract these shoppers as they are in a ready state of purchasing. According to The Confederation of All India Traders that represents tens of millions of businesses across the country, the sales of its members during the one-month festive season increased to more than INR 720 billion in 2020, and is expected to go higher this year.