Unfortunately, it’s unlikely for there to be one definitive reason that your competitors will have a higher ranking than your business. Successful search engine rankings are yielded as a result of several different factors that combine to form an effective SEO strategy. Crucial to this is having a good understanding of Google’s latest search engine optimisation updates, as this offers you insight into the most important things to consider and the best practices to adopt.
Nevertheless, the two most common reasons for your competitors to be achieving higher rankings are that they offer a higher quality of in-depth content, and they benefit from having a greater amount of quality backlinks. Relevance and authority are crucial to achieving high search engine rankings, and by offering quality, keyword-rich content that addresses your customer’s needs, you stand a better chance of developing greater relevance in the eyes of search engine algorithms.
Similarly, by having your content shared by a number of reputable websites that are trusted by these algorithms, you’ll develop greater authority and credibility. While these are the most common reasons to outrank your competitors, it may also be a consequence of simply having more available content, featuring respected authors, or simply having a better user experience.