Google Ads Google Ads is an extremely powerful advertising platform. Around 90% of search queries in Germany are made via Google. With Google Ads, Google offers advertisers a wide range of tools and features, including highly targeted campaigns, remarketing lists, and multiple ad formats. These tools allow advertisers to create ads that are tailored to specific audiences and optimize them for maximum performance. The following types of Google Ads remarketing can be used to retarget users who have already been to your website: Standard Remarketing: This is the classic form of remarketing, where general ads are played out that are the same for all visitors to the website. Dynamic Remarketing: This is an advanced form of remarketing that creates personalized ads based on the specific interactions and interests of individual visitors. Remarketing for Search (RLSA): This allows companies to serve targeted ads on Google Search, to people who have already interacted with the site. Remarketing in the Display Network: This enables companies to play targeted ads on websites in the Google Display Network when people visit specific websites related to their company or products. Video Remarketing: This allows companies to play targeted ads on YouTube when people watch certain videos related to their business or products. Each type of Google Ads Remarketing has its own advantages and can be used depending on the needs of the business.