15 Step Guide on How to Design an Ad Step 1: Choose Your Target Audience. ... Step 2: Conduct Market Research. ... Step 3: Set Your Budget. ... Step 4: Choose Your Platform. ... Step 5: Choose an Ad Format. ... Step 6: Decide on Ad Goal. ... Step 7: Select an Advertising Appeal. ... Step 8: Craft a Memorable Message. More items... Feb 24, 2022