Our No More Tears formula turned shampooing from a job into a joy and transformed bath time into playtime. It tells moms and dads that the product is gentle, safe, and mild for their babies’ developing skin and eyes. No More Tears products have been rigorously and comprehensively evaluated for safety and mildness including: Ingredient and formulation review Clinical assessment for ocular irritation Clinical review of all data We do not use numbing agents in any of our products. No More Tears products are specially formulated to control the size of the cleansing ingredients. When formulated correctly, the cleansers form a structure too large to penetrate skin or eyes. A simple concept that requires a combination of expertise and the best ingredients to get just right.