Social media is more cost-effective than traditional marketing since you can set up an account and post ads yourself, instead of paying huge chunks of your budget to newspaper publishers or tv stations.
Social media also allows you to be more targeted in your approach, aiming to appeal to those most likely to be interested in your product or services rather than creating traditional generic ads that attempt to appeal to the masses. Once you reach your target audience through social media, you’re able to engage with them and build loyalty, which you can’t do with traditional methods.