Veganuary is an initive to get people to try becoming a Vegan in the month of January, this is to help it become more visible and encourage more and more people to switch to being Vegan. It is reported in 2017, more than 50,000 people signed up for Veganuary and it is said that 2020 even more people could pledge to become Vegan. It is reported the main reason for becoming Vegan is for health, although a large percentage is due to animal welfare.