Collaboration is part of our ethos. Fresh offers plenty of opportunities to collaborate with businesses that are your natural referral partners. Within the hubs, we offer you category protection, meaning that you will not have a direct competitor (someone who does exactly the same category as you) within your hub. We understand that businesses may have crossover of services e.g. accountants may provide bookkeeping and CFO services, they cannot have all 3 categories, therefore they need to choose the area of expertise they would like to focus on and be known for.   This is also the same in the legal and marketing professions, the member is required to choose their primary focus and only promote this at their hub meetings.  A member cannot monopolize an industry otherwise it prevents the hub from growing, ultimately reducing connection opportunities for hub members. We believe that this is the best approach to foster collaboration without you having to compete for your category within your hub.