With Google- or Adobe Analytics, you can collect a great amount of data about your target group. Among others, these include:
The number of your users (new and returning)
Number of sessions per user
Number of page views of a user, per session
The length of time users stay on your site
The Bounce Rate
Additionally, you can find out about the location and the preferred languages of your users, as well as obtain information about the operating system and devices (mobile vs. desktop) used by your target group. With this data, our analytics experts can draw an initial overview of your target group. Combined with other data, this provides valuable insights about your customers.