We will retain your personal information only for as long as is necessary, or where we have a legitimate interest or lawful purpose to do so.  If Harrods no longer needs to retain certain personal details, for example to carry out analytical and research activities, where possible we will delete personal details about you.
The type or level of interactions or engagement that you have with Harrods will determine how long we retain your personal information. For example, we will retain your personal information in connection with the provision of goods and services described in this policy, for as long as you have any accounts with Harrods (including Harrods Rewards), and/or if you have signed up to receive any marketing from Harrods.
Unless required by law, we may retain your personal information for a period of up to 6 years after your last interaction or engagement with Harrods. For more information relating to the retention of your personal information, please contact data.protection@harrods.com.