Routine care and maintenance is key.
Vacuuming with Care - Be sure to use a low or upholstery setting, and raise the beater bar and rotating brush of your vacuum. Vacuums can be too abrasive and applying too much friction can damage the delicate natural fibers and pull them from the rug's backing.
Trim Loose Fibers - If loose fibers poke up out of the rug's surface: Trim, don't pull. Avoid pulling loose fibers as it will cause the surface of the rug to look fuzzy. Instead, trim loose fibers down to the surface of the rug and sweep your hand across the surface to catch other loose fibers.
Professional Cleaning - Over time, rugs will become dirty and require deep cleaning to remove stains and odors. Most rugs should be cleaned every 12-18 months.