In layman's terms, SEO (Search Engine Optimization) is the process of enhancing your site for user experience, gaining a high position in search rankings, and ultimately increasing traffic to your website.   Its purpose is to position your website in a favorable manner and get in front of users who are in search of businesses like yours.   In no way is deceiving users good SEO practice - this can actually halt your efforts and hurt your bottom line. Instead, at TMA, our Las Vegas SEO experts follow Google best practices to enhance your business's traffic and revenue under Google's good graces.