In 2006, Domino's Pizza came up with a new way to guarantee that their pizzas would be delivered within two minutes of being ordered. The Two-Minute Rule stated that if a customer's pizza didn't arrive within two minutes of being ordered, they would get the pizza for free. The rule was put into place because Domino's wanted to make sure that their customers were getting their pizzas as quickly as possible.
The Two-Minute Rule was a great marketing tool for Domino's, and it helped them to differentiate themselves from other pizza delivery companies. However, the rule was eventually discontinued due to the fact that it was difficult to enforce. In addition, some customers felt that the Two-Minute Rule put too much pressure on the delivery drivers, and they were concerned about safety.
Despite the discontinuation of the Two-Minute Rule, Domino's is still dedicated to delivering pizzas quickly and efficiently. They have continued to invest in technology and innovation in order to make sure that their customers are getting their pizzas as fast as possible.