One of the best parts of investing in content marketing for small businesses is the fact that you can see success in so many different aspects of your brand! Here are just a few ways you’ll be able to see growth: Increased Brand Awareness: Think brand mentions, website visitors, video and photo engagement and activity across all your social media platforms. Engaged Audiences: Likes, shares, retweets and comments wherever you’re posting your social content. New Leads: This is great for email marketing – whether you’re looking for an increase in subscriptions, contact request forms or your conversion rate for both! Customer Retention: Building a fan base of dedicated fans who are hungry for your brand’s offering. Revenue: This is the big one! You’ll see an increase in downloads, subscriptions and sales.