The average cost of a 30-second Super Bowl ad in 2022 was $6.5 million, with several companies reaching up to $7 million. With the high price tag, we can all be thankful we only have to watch the commercials.  Live stream all things NFL with PIA VPN. When you subscribe, you get a 30-day money-back guarantee, so you can try our lightning-fast servers risk-free for a limited time.