Keyword research: identifying target keywords and search queries to optimise your website for. 2. On-page optimisation: ensuring that your website's pages are optimised for target keywords, including metadata, headings, and content. 3. Technical SEO: ensuring that your website is optimised for search engine crawlers, including site speed, mobile optimisation, and structured data markup. 4. Off-page optimisation: implementing strategies to build high-quality backlinks and promote your content on other websites and social media platforms. 5. Tracking and analytics: monitoring your website's search engine rankings, traffic, and engagement metrics to evaluate the effectiveness of your SEO efforts.