Zoho is suitable for companies that have already passed the “startup” stage, have begun to scale and want to comprehensively automate their business processes. Zoho is also perfect for those types of businesses where the processes are complex and pipelined, since the capabilities of the platform allow you to very flexibly adapt applications to any need. Another goal that Zoho professionally closes is analytics. Thanks to the built-in designers in Zoho, you can build almost any reports and dashboards without the involvement of programmers.