Instagram advertising can be very beneficial to businesses of all shapes and sizes due to its ability to target particular audience segments so effectively. For instance, location-based targeting allows you to design Instagram advertisements that are only displayed to viewers in a particular country, state, or zip code. This is the ideal strategy for any company looking to connect with local consumers and, if properly implemented, will generate significantly more revenue.
The targeting options don’t stop there, though. Your ad campaigns can be targeted to audiences based on a number of different demographic parameters including – but not limited to – their gender, age, and language. This means you’re speaking to audiences that align ideally with the buyer personas you have created for your brand.
You can also make use of an Instagram advertising targeting function that enables you to run Instagram ads to users who have shown interest in businesses that are similar to your own through interest-based targeting.
There’s also behavior targeting, which gives you the power to reach custom audiences who, for example, have bought products or services similar to what you offer or have particular traits regarding their device usage.
With all of the different advertising formats available (a carousel ad, story ads, promoted post content, etc.) and their incredible targeting options, you will understand that Instagram ads work brilliantly – no matter the campaign objective.