Suppose an interviewer asks you when you think it's appropriate to use video content instead of written content. In that case, they are likely trying to understand your approach to choosing the most effective content for a given situation.  Here is a potential answer to this:  “Audiences engage more with visual content instead of written. A few things I take into consideration for when to use video content in place of written content:  When the topic is better suited to visual representation: Some topics may be more effectively conveyed through video than written content.  When the audience is more likely to engage with video: Depending on the audience, video content might be more engaging than written content.  When the content needs to be more impactful or emotional: Video can be a powerful medium for conveying emotion or creating an impactful experience for the viewer.  When the content needs to be more interactive: Video can be a more interactive medium than written content, as it can allow for more interactivity through elements such as clickable annotations or interactive overlays.  Considering these and other factors, you can choose the most effective content for the situation.”