Local SEO doesn’t always get as much attention as national or global efforts; but if done correctly, it can help take your business to new heights. If you haven’t done so already, claim your free Google Business Profile to help your business attract more customers in a local area. If you already have a Google Business listing, make sure that it has a complete and up-to-date description of your business, as well as optimised images and videos. Including pictures of key staff members can also be important; after all, many clients will likely want to know who they’re dealing with before making an appointment with you.