Facebook  and  Instagram tracking is done by adding pixel to your website. The pixel is for tracking conversions and getting data from your website visitors. The pixel also allows us to retarget all of your website visitors through Facebook and Instagram. That means any patient who lands on your website through their own research outside of using Facebook, such as they use a Google search or Yahoo to go to your website; The pixel will essentially “cookie” the visitor so we can always stay in front of them through Facebook ads.  It is also used for tracking so if a person goes on your website and goes to the “elbow pain” page we can retarget them specifically with ads about elbow pain since they visited that page on your site and that was most likely their pain.  This is a common practice in today’s marketing software and conversion tracking. The converted leads are listed in your PatientGain dashboards.