No, it is not necessary for brands to work with influencers for Tiktok marketing. But it can significantly amplify your reach and credibility. Collaborating with influencers who have a relevant audience can help your content reach a wider demographic and drive engagement. However, it's important to choose influencers whose values align with your brand and have an engaged following for the best results. You can even opt for micro-influencers if you don’t have a huge budget.