A good-quality lip scrub improves the overall texture and health of your lips by both exfoliating and hydrating,” explains Dr. Engelman. It works to add moisture while removing dead skin cells to stimulate cell turnover, improve texture, and help reveal soft skin. ”If you’re going to apply lipstick, lip scrubs can also be a great first step to ensure that you’re working with a smooth canvas that won’t crease, crack, or flake off over time.