Epom ad exchange is an internal product, mainly designed for self-serve DSP clients and white-label DSP owners who do not have their own SSP connections. The platform allows clients to trade between Epom WL DSP and Epom SSP partners. It's ideal for brands and ad networks who want to use our WL DSP product but don't have any custom connections. Thus, they pay an extra fee to us, and we connect our partners to their ad exchange platform.