My experience in editorial and fashion photography makes me very OCD about things like skin tone. I want to do justice to every shade of skin color! I will go the extra mile to make sure you not only look great - but the picture is an accurate representation of you! I think it's fair to say that while photographing "white" skin is fairly easy, simply because of the way light bounces off it seamlessly, the same cannot be said about all the different shades of brown skin. A little more work is required to make brown skin look as good in-camera as it does in person!
2. I am a craftsman. I take pride in my craft, and I put my heart and soul into it. I work tirelessly to continue to improve my craft and am always looking for new ways to make each piece of work somewhat different than the others.
3. I am a storyteller. I am a hound for the story. I want to be able to tell a story through my work. Emotion, atmosphere, context are all important to me. I want you to look back at your images and FEEL something. If you look back at your images 20 years from now and tear up a little as a little wave of joy washes over you - I will have considered myself successful in what I set out to do.
4. I deliver images with practicality in mind. For example - I want you to be able to use your images in print and on Instagram without much haste. This is why I shoot and deliver everything that is in vertical or "portrait" in the 4:5 aspect ratio. This way you don't have to worry about the clipping that occurs when you post on IG or try to find frames to display your images. And don't worry - I still have the extra information in the raw file (3:2 ratio) should you need it, but I always compose the shot in such a manner that the extra info is "unnecessary". Needless to say - horizontal shots or "landscape" shots are always delivered in 3:2.
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At the end of the day, YOU should know if you want to hire someone! Nothing I have said above should be a factor in your decision. I am just making my case for the record, but what you should really be looking at is the work and how others have felt about it! If you like what you see, you know what you have to do!