Webinars are an excellent content strategy for tech companies because they convert and accelerate leads in the late and middle stages of the buyer’s funnel. Tech companies can incorporate them when free trials aren’t possible. Demos offer digestible insights, and the actionable content is invaluable to the user.
The main challenge of webinars as the lead-generation tool is attendance. It’s important to have people sign up, and that means advertising costs. If the user must pay to attend, they require an incentive to make them want to do it. Otherwise, they could wait and watch it later online.