When it comes to monitoring the success of a paid search campaign, data is king. We use data to keep on top of your campaign to make sure your ads are attracting the right people and that your spend is in line with your budget. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable – you determine what this is and it could be anything from someone filling in a form to an actual sale. In order to monitor conversions, you will need to make sure your web host can support the relevant conversion tracking code and you will need the ability to install the code to your website. Other metrics that we constantly monitor include: The number of clicks – this is the total number of clicks you receive on your ad. This metric is affected by your keyword selection and the relevance of your ad copy. Cost per click (CPC) – this measures the price you pay for each click on your ad.