We like to measure the success of any website with 4 metrics – traffic, conversion, retention and ranking. Traffic: If conversion is not the problem on your website and you’re still not making enough sales, you might need to get more traffic on your website through social media, ad campaigns, brand awareness, SEO, content marketing, etc. Conversion: If you have enough traffic on your website and you visitors are still not taking any action (register, buy, contact, share information, etc.), you need to optimize your website for conversion. Retention: If you have a high bounce rate or your visitors do not want to return to your website, you might need to improve the website speed, UI/UX, offer, etc. Ranking: You have to rank higher on the search engine for your target keyword/niche to have more customers on your website and know about your brand. You can implement SEO strategies like backlinks, blog posts, keyword research, etc. to improve your website ranking To measure the success of your website with any metric, you must know the primary goal of your website. You can implement various analytics tools such as google analytics and analyze the user behaviour and performance of your website. We take a data-driven approach by using the analytic tools to deliver the desired result and meet your business goal.