ocusing attention on optimizing your conversion rates is a fantastic way for a small business owner to work toward their expansion goals. Conversion happens when visitors to your website take a specific action like purchasing a product, signing up for a service or completing an online contact form requesting more information. Regardless of what constitutes a conversion for your specific company or sector, maximizing this rate is key to building future growth potential. Optimizing this rate, in many cases, calls for a focused use of conversion rate optimization tools to host more engaging content on your site, build a better link strategy, correct technical errors and more.