Although they may look the same across different applications, a white background on your image will pop up if you try to layer it over another one. This can often be distracting (unless the other image is also white). If you’re adding a company logo or a watermark to your design, it’s best to have a transparent background. That way, your logo/watermark will still be noticeable, but it won’t draw too much attention. Tip: When you’re downloading a design, and you want a transparent background, always make sure the Transparent background checkbox is marked. If not, your image will be saved with a white background, so make sure the checkbox is always marked, and always double-check your work before submitting it.