Despite what you may think, PR is for businesses of all sizes and even solopreneurs. Since PR is about getting your business in front of the media and helping guide your brand’s voice and messaging, it can actually help level the playing field and allow smaller brands to compete on a wider stage. Imagine a dedicated team working to get your business the attention it deserves! A PR team can help you or your business gain coveted earned media. Earned media is exposure in those outlets that are covering you or your brand because you have something exciting to say or something important to contribute. (We think this type of feature editorial coverage is far more powerful than an ad, which many people will flip or scroll past!) For a smaller business or sole proprietor that may not automatically catch the attention of a reporter or news outlet, having someone pitch and promote your company can help you get important coverage. A PR professional can also help cultivate the right message for your social channels and brand outreach, pitch editorial contacts, share news through social media posts and press releases and follow up with those contacts to secure earned content. PR is also ideal for executives or sole proprietors looking to boost their reputation and credibility. Becoming a well-respected leader in your industry can be tricky, especially when you have your sights on sales or client acquisition. Beyond Fifteen’s Executive Spotlight Program can help you become a thought leader through targeted blogs and articles, shaping your social presence and submitting you or your company for awards and recognitions. These are just a few ways in which PR can help a business of any size.