Not your conventional keyword research tool, the Question Analyzer offers a different perspective in terms of targeting questions instead of specific keywords. Some tools offer similar long-tail research insights that include questions, but the Question Analyzer is unique in that its search goes beyond Google. Buzzsumo finds where questions are being asked all over the web including sites like Reddit and Quora. Marketers can not only optimize their content for organic search but also to provide answers to various threads across the web as an additional promotion tactic. This is definitely not a stand-alone SEO tool, but in combination with other keyword research tools can be very valuable.