The main benefit of this type of marketing is that it is widely considered one of the most successful forms of online marketing.
Unlike search engine optimization, which works on organic traffic results, PPC marketing can give marketers instant results as soon as their ads go live.
Ads designed for search engines generate sales, leads, website traffic, brand awareness, app downloads, offline conversion, session duration, etc.
If you want to expand your online business, you should use PPC. It makes people visit your website intentionally or unintentionally.