For a video to appear in YouTube Boxes in Google SERPs, it must be published on a brand or person’s YouTube channel. The single most important consideration for Google is that the algorithms have recognised the YouTube channel as being the official channel for that brand or person.
The basic consideration is to regularly and consistently post content with topics that match the intent of your audience, as these are likely to have good ranking potential for search queries that are relevant to you. Also, your videos should be as engaging as possible for your target users. And of course, with the right optimisation strategies, you’ll give search engines such as Google a good signal to have your videos show up in the SERPs.
Here are some techniques that can help you rank your YouTube videos in Google SERPs.