It’s not just fake news sites that are feeling the burn. Google has a broad definition of what constitutes “misrepresentative content.” Some of the guidelines used to judge dishonest sites include: Content promoting the falsification of documents, such as diplomas, passports, and fake identities Sale or promotion of term paper creation and test-taking services Content promoting or selling information or products used to falsify drug test results Promotion of any activity deemed fraudulent, including the sale of counterfeit goodsIn 2016, Google also removed 1.7 billion ads that were found to be in violation of its policies. This is a massive increase from the previous year; in 2015, 780 million of these ads were taken down.According to Scott Spencer, Google’s director of product management of sustainable ads, it would take 50 years to remove the ads manually at a rate of 1 second per ad. Fortunately, the technology employed by Google catches and removes ads in violation much faster.