There are multiple elements of marketing required to rise above competition and win SERP clicks and calls, and sustain incoming revenue streams. Business closures are unexpected and unwanted during a pandemic or anytime. It is vital to stay in touch with clients while focussing on the aspects of your business that provide stable income. This typically includes: Communications that align with business goals. Research-backed content creation. Audits that catch glitches & opportunities. Schema and Search Engine Optimization. Sales processes. Social media marketing. Embrace the digital way of conducting online business. Targeted advertising. Scale or trim your business reach at the right time. IT processes.