There are many variables that influence the cost of launching a product. Stock product costs range from $4-$20 dollars a unit which is product and volume dependent. When it comes to launching a custom product, it would be dependent on the cost of ingredients, if the product needs a flavor profile as well as any R&D. That said, typical custom formulation costs fall between $5-$30 dollars. Please bear in mind that these figures include bottling, desiccant Pack for freshness, lid, heat induction seal under the cap, all testing for GMP Compliance, and tamper proof neck band seal, label application, but do not include the cost of labels, shipping of finished products, marketing, etc.