To be brutally honest, content's prime job is to attract Google and Audience both. But when we talk about technical aspects, SEO-friendly content has a healthy number of keywords and Infotainment. After extensive research on keywords to excel, content writers draft SEO-optimized content. They ensure to keep content informative, engaging, high-quality, valuable, and credible. Using tools, the SEO team reviews the content and asks the content writer to edit or approve it for publication to maintain proper on-page SEO.