There was a social media boom during the COVID-19 pandemic for 3 main reasons. 1. People had more time on their hands and were bored. 2. Everybody needed a convenient way to keep in touch with personal contacts. 3. Social media offered much needed news and info, often before the mainstream media. There’s already strong evidence that affiliates experienced increased traffic and conversions via social media in 2020 and 2021. Whether this is a temporary phenomenon or a new marketing reality remains to be seen.