Nowadays, there is no doubt about the role of social media in the field of marketing. Companies that quickly adapted to the new reality and began to actively operate online gain a huge competitive advantage. The presence of the brand in social media provides the opportunity to directly contact customers, build the brand and strengthen engagement. Thanks to this, entrepreneurs can communicate with users, learn about their needs and gain loyalty. It is therefore worth using the potential of social media to increase your online presence and achieve business success.