We are now a 100% Vitamin E Free Brand.Our products no longer contain d-alpha Tocopheryl (natural vitamin E). Most natural vitamin E is derived from either soy (which is GMO) or wheat & wheat based products which mean that they can be an allergen for those with gluten sensitivities.The inclusion of Vitamin E in face creams & cosmetics can cause itchy, dry, red, scaly skin in those with sensitivities. So we have decided to omit Vitamin E from our entire brand. In its place we use the highly nourishing, healing & anti-aging Carrot Seed oil which is a powerhouse of natural Vitamin A, B, C, D, E & beta carotene.So our products are 100% SAFE for everyone