Mobile optimization is becoming increasingly important for B2B SEO because more and more people are accessing the internet and searching for information on their mobile devices. In fact, Google has stated that mobile-friendliness is a ranking factor in its search algorithm. B2B companies that fail to optimize their website for mobile devices risk losing potential leads and negatively impacting their search engine rankings. The three most important things to know about the impact of mobile optimization on B2B SEO are: Mobile optimization is becoming increasingly important for B2B SEO due to the rise of mobile device usage. Google considers mobile-friendliness to be a ranking factor in its search algorithm. B2B companies that fail to optimize their website for mobile devices risk losing potential leads and negatively impacting their search engine rankings.