Herschel Supply Co. has managed to retain its exclusive appeal by focusing on its main target audience. It may not be the top volume producing backpack and accessory company on the market, but it understands its offerings and the people who buy them quite well. Expansive growth has led to a refined retainment strategy that saw them survive the COVID pandemic and emerge into the post-COVID scene, still a force to be reckoned with. If you like style, comfort, and exclusivity all rolled into a vintage looking bag, Herschel is absolutely with the money.