The factors like leads, traffic, and customers determine any company's success in social media marketing. When it comes to branding, elements such as followers, likes, comments, and views have a say in gaining more and more customers on the page. Thus, it is non-negotiable to keep an eye on the followers, engagement on every post, and the number of messages on social media channels, as it will help the company determine how to take things forward and what strategies should be adopted to boost the number. In the end, what matters the most for winning this marketing game is the number of people social media brings to your website, the number of qualified leads, and how many of these leads finally become customers.