Mobile blood donation takes place inside a bloodmobile. These vehicles are owned and operated by blood donation centers such as the American Red Cross, and they are driven to public areas to increase the frequency of blood donation. The concept of a mobile blood donation center has been around for over 50 years.  Bloodmobiles are a valuable tool in modern society, where convenience is everything. The vehicle gives brick-and-mortar healthcare facilities the ability to take their blood donation equipment straight to the public. These vehicles are often set up outside workplaces, at colleges or public universities, churches, high schools, and more. They may offer extra incentives such as class credit, time off work, and free food to motivate donors to show up.