Let's break it down further: Millennials (1981-1996): Born into an age where internet was already available hence they tend to participate in it via social media from chit-chatting to activism and self-expression. Generation Z (1997-2012): Gen Z is full of digital citizens with a huge presence on various social media platforms who look for realness as a tool to set the trend. Alpha Generation (2013-Present): Growing up since birth around technology, they are skilled at maneuvering through different online platforms and consuming digital content early in life.