For B2B companies, lead generation, customer engagement, and acquisition all depend on contact enrichment.Contact enrichment includes the addition of data points to a person profile or a company database for name, title, phone number, email, socialURL, and more.With the increased use of automated marketing including machine learning algorithms and predictive analytics, B2B companies are able to utilize their enriched contact information for a custom marketing and sales approach. With enriched contact data companies can create lookalike audiences and target specific consumers based on data-driven insights, enabling them to personalize nurturing, email drips, and Ads.