You do not necessarily need a college degree, but it was found that about 55.6% of web analysts have a bachelor’s degree, with another 30.2% having master’s degrees. Typically, web analysts have degrees in the fields of business, marketing, accounting, and statistics. However, it is most definitely possible to get a great job within the field of web analytics with just a high school diploma or GED as well. This route will just require an established understanding of data visualization, analytical software tools, and internet development as a whole.
After you obtain a solid education in the field, you then must decide what role you want to have. Generally, web and digital analytics jobs fall under two different categories. There’s an analyst role, where you actually create and present your analytical findings through reports. There’s also a technical role, where you will primarily deal with finding, mining, and sorting through relevant data using tools such as Google Analytics or Adobe Analytics.