Internal SEO optimization, also known as on-page SEO optimization, is made up of all the methods used at an internal level. This includes the website as a whole and the pages within it.
On-page SEO, when properly managed, is what lets your e-store rank highly in SERPs. It’s vital to bringing traffic to your site for sales.
All other optimization activities outside the site make up your off-page SEO. This might be backlink building, content promotion, and external articles and blogs found on media outlets.