We strongly believe that proper training is essential for a healthy, happy and safe relationship with our pets. We encourage anyone using or seeking shock collars to consider alternatives that offer rewards rather than punishment, and provide a more positive experience for their pets. Positive reinforcement builds bonds, love and trust between pets and pet parents. Pet parents seeking alternatives will be directed to consult with one of our store associates or Petco-certified trainers for personalized recommendations—ranging from in-store and online training to positive training aids and products—as well as a veterinarian when appropriate.