There are many factors at play in creating a successful SEO campaign. With that in mind, here are a few tips to make sure your SEO is heading in the right direction.
1. Ensure you have a plan. Laying out a strategic plan prior to engaging in a SEO campaign helps lay out the organization’s goals and aspirations, making it easier to design a SEO campaign to meet those goals.
2. Write relevant, informative evergreen content. In short, write information that will be useful to your audience in a way that it has a long shelf life.
3. Consistency, consistency, consistency. Google loves seeing businesses that are continuously working to improve their online presence through regular content uploads, website optimizations, and user experience improvement. Making small changes consistently is a key aspect of achieving long-term growth.
4. Make sure your NAP is up to date. The name, address, and phone number of your business are some of its largest identifiers. Make sure they are uniform across the web by performing a business listing audit frequently.