The primary goal of ORM services is to enhance the brand reputation of your business. A major portion of people online prefers looking up about the business and the reviews before making a decision. Hence it is imperative to have a good online reputation. However, it is easier said than done. Online Reputation Management Services involves various activities that help to create a positive reputation for your company. They also enable higher ranks on SERPs for greater visibility. By featuring prominently in the online searches and having good reviews to back it up, customers feel more confident in doing the business with you. This helps to drive more traffic to prospective sales and becomes a positive contributor to business growth.