Listed below are a few advantages of using Keyword Planner:  Obtain historical data and traffic estimates: Keyword Planner will display facts such as keyword search volumes to assist you in deciding which keywords to utilize for your campaign. You may also obtain traffic projections, such as projected clicks, for a specific bid and budget to choose which bids and budgets to set.  Keyword research: You may gather keyword ideas by searching for terms promoting a product or service, your landing page, or other product categories. The program will arrange similar keyword suggestions into ad groups automatically. You may also combine two or more keyword lists to save time manually matching keywords.