Some of the challenges one might face in Digital Marketing are - It is a highly competitive field these days so it is imperative that one keeps ahead by upskilling and gathering information on the latest trends.  It is a technology-driven and dependent industry so upgrading of technology and innovation is mandatory. It is not a 9.00 Am to 5.00 PM job, especially if your customers are spread across various time zones of the globe. Hacking is always a threat to the security and privacy of your business secrets.