Although it is a relatively new company, having been founded in 2017 and launched services in 2019, Noblr has the backing of a pair of established insurance companies in White Mountains Insurance and Third Point Reinsurance. Co-founder Gray Tolman was CEO at Esurance, while fellow co-founder Jason Foucher was a part of building the company Metromile. Noblr wrote more than $4.6 million in policies in 2020.