Correctly applying toner involves a simple and gentle process. After cleansing your face, take a small amount of toner on a cotton pad. Gently pat or swipe the toner over your face and neck, avoiding harsh rubbing. Allow the toner to absorb into your skin before proceeding with the rest of your skincare routine. This process helps to balance your skin's pH, remove any lingering impurities, and prepare your skin to absorb the following products more effectively.