In terms of your experience as a traveller, safaris are typically focussed on sight-seeing expeditions. Conservation travel, on the other hand, is a lot more immersive, involved and hands-on. Unlike a safari, you’ll have the chance to work closely with wildlife and conservation professionals on real projects and initiatives. Another important distinction comes from motives of these two kinds of trip. Safari companies are primarily motivated by profits. This means they don’t always work in the best interests of the wildlife. Whereas the goal of conservation travel is always to improve the lives and habitats of Africa’s wildlife and communities. Travel is a critical part of our conservation strategy, but there is a much bigger goal in our sights which steers our actions in a positive direction.