It might be an effective question to put before all the implicit purposes of your SEO - whether you're a small business owner new to SEO or a marketing agency doing it for a client. The question deserves an answer since it is timeless.nnIt is indeed possible to know.nnInfluences on FluctuationsnIt isn't easy to get a true sense of how well your SEO is performing - especially with all of the factors involved. Below, I've broken it down into the main fluctuations. Many of them you have no control over:nn1. Updates to the websiten2. Updates to Googlen3. Getting into competitionn4. Behaviors of searchers changenFor now, remember these two points.nnRankings of keywordsnnThe second is trafficnnThe following are some of the factors that you should measure to know if your SEO is working or not. nnThe title of the tagnnTags for the Meta DescriptionnnTags for headersnnIntensity of keywordsnnAlternate text for imagesnnSlugs for URLsnnLinked Internally