With the IAB Tech Lab’s Global Privacy Platform, publishers have the flexibility to meet their individual needs to comply with different regulations without negatively impacting user experience.
You can use the GPP for better consent management by integrating its Application Programming Interface (API) with your CMP.
The compliance protocol and APIs provide a streamlined framework for publishers to signal user privacy consent and preference through the visitor journey. From making it easier to adhere to global data privacy regulations to helping publishers manage user data on all channels and devices, the GPP provides a comprehensive end-to-end solution.