SEO is ideal for businesses of all sizes, ESPECIALLY small businesses. This is for a few reasons. First, while most small businesses know about SEO, very few of them are actually investing in it. Many small businesses have small marketing budgets, so they prefer to invest in something that generates immediate results – like Google Ads or Facebook ads. This means that competition for the keywords you are targeting might be lower than you think it is!
SEO is also great for small businesses because of the impact of local search. In fact, 46% of all Google searches are seeking local information, and 97% of people learn about local companies online. By investing in SEO, you will place your brand in front of potential customers looking for your products or services. And once you start ranking, the traffic that you receive will be evergreen and come in daily.