Training is critical to a successful sales process. Sales managers train sales reps to learn about the business’s products and services. This lets them tailor their sales pitches and deftly answer questions from clients. Managers also train their sales teams on price negotiations, so they can offer discounts while preserving the company’s profit margins. Finally, but equally important, managers train their teams on the nuances of client interactions, including how to pursue a lead and entice them with carrots (such as discounts) and sticks (an impending price hike).