The different formats available in newsletters can be tailored for each campaign. Among the different formats we find: Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website. Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter. Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience. Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer. You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.