Being a social media influencer entails having a significant following on various social media platforms and using that influence to promote brands, products, or causes. These individuals have the power to sway opinions and shape trends among their followers. They often collaborate with brands for sponsored content, attend events, and create engaging content to maintain and grow their influence online. Ultimately, being a social media influencer involves building a personal brand and leveraging that brand to impact and inspire others. However, there is no exhaustive social media influencer definition.