Any field, company, or organization that deals with data analysis can benefit from introducing Power BI to its employees. It's often used in sales and marketing, by reps and management alike, to create reports and forecasts. According to Microsoft, Power BI has been used by the employees of banks, international retail companies, information technology companies, manufacturers, distribution companies, and even professional sports teams. It's also an important tool in the financial, hospitality, IT, management consultant, retail, and staffing and recruitment industries.