There are a few reasons why people Fall Down The Rabbit Hole Online. Firstly, we’re constantly being bombarded with news alerts, social media posts and messages that can quickly consume our attention. Secondly, the internet has become an addictive resource that often offers us new experiences or information that is more fascinating or entertaining than what we’re currently focusing on. Thirdly, many of the websites and online content that we explore are designed to be engaging and appealing so it’s easy to get lost in them.