Measuring B2B eCommerce success begins with identifying a benchmark for your existing performance. This involves using metrics, such as those listed above, to determine where you are now and where you hope to be in the quarters and years to come.
Ultimately, the success of any business comes down to factors like total revenue and profit. If your bottom line is increasing quarter after quarter, you’re doing something right. The trick is to identify which metrics move the needle and help your business grow.