App Store Optimization (also known as ASO) is a strategic process focused on improving the visibility and discoverability of mobile applications to users in an app store – such as Apple’s App Store and Google’s Play Store. ASO’s primary purpose is to make an app more noticeable, attract a target audience that will download the app, and ultimately increase the number of downloads. ASO consists of several techniques and optimizations related to the elements of an app’s store listing. Here are key aspects of ASO: Keyword Optimization: Choosing the right, high ranking keywords to put into the app’s metadata, the app’s title, subtitle and description. App Title and Subtitle: Coming up with a strong, but concise app title which includes relevant keywords. App Description: Offers clients how to make a well structured and pleasant app depiction that spotlights the app’s highlights, functionalities, and potential benefits. Visual Assets: Creating eye catching app icons and logos that will pop out in app stores. User Ratings and Reviews: Through in app prompts and incentives encouraging positive user reviews and ratings.