Start by removing bias in data collection by focusing more on interest-based and behavioral variables instead of relying solely on demographics. Then, ensure transparency by letting consumers know about your AI models and the training data you use. Give your customers control over the data that they want to share by enabling personal preferences. To earn trust and encourage consumers to share their data for your AI marketing, inform them of the benefits they can gain by sharing their data. These benefits can include personalization and better user experiences on your site.