Some thought leadership examples might include Talks, popular business books, or articles in well-respected journals. But sometimes, thought leadership can come from more unexpected places, like a Tweet from Richard Branson or an infographic from an up-and-coming startup. In general, though, great business leaders share some key qualities. They're usually passionate and knowledgeable about their subject matter. They're also good at communicating their ideas clearly and concisely. Their voice matters because they think outside the box and come up with new and innovative solutions to problems