This has always been an option and will continue to be in the future. Keep in mind that if you go direct to a listing agent, the listing agent may not be willing to reduce their fee if he/she is asked to also represent you; moreover, dual agency may not be right for you if you need someone to fight for your best interests. If you choose to represent yourself, be prepared to produce your own contract, find relevant sales, negotiate the offer, open escrow, order inspections, negotiate repairs, follow-up with the lender and title company, etc. If you are considering a home purchase, an experienced buyer's agent can add a tremendous amount of value.