Brands must speak out publicly against mulesing (on their website, in their animal welfare policy, etc.) and translate that position into action by committing to a step-by-step phase-out of mulesed wool from their supply chains. Working with and relying on transparency and traceability systems such as the Responsible Wool Standard (RWS), NATIVA and ZQ Merino or equivalent is essential to guarantee that the wool is mulesed-free and hasn’t been mixed up with mulesed wool along the supply chains.