Indeed it is. There are two infrastructures for B2B sales:   B2B Online – well-established eCommerce businesses that have the resources and ongoing traction. Usually, Drop shippers are looking to optimize their profits and their local footprinting in the market within the minimum effort. Usually, they have multiple platforms, Whole-sellers, online shops, or complex billing, between internal companies looking to simplify the process. (retailers, fashion, toys, sports, electricity, gadgets, etc).     B2B Offline– traditional product sales managed via “old school’ procedures with old ERP systems. Those companies are not willing to establish a local subsidiary in the EU. We need to address our messages to their pain points- legal exposure, and tax exposure. Don’t risk your business for maximum profit.