1) Before starting the project (launching the site). If you take care of the semantics of the site before launching it, you won’t have to spend resources on removing the factors hampering the progress. Our SEO keyword research service will make tracking the success of advertising campaigns, creating a promotion plan, and forming technical requirements for copywriters transparent.
2) When the traffic begins to decline, or if you suspect that the website is missing out on growth opportunities. Upon receiving an Excel file with your website’s semantic core, you can implement the changes (or we can do it) and be sure that you haven’t missed anything.