Determining the right budget for Google Ads depends on several factors, including your industry, specific goals, and other variables. For small businesses looking to achieve tangible results, a monthly budget ranging from $1,000 to $10,000 is generally advisable. This range is broad enough to accommodate different business sizes and objectives, allowing for flexibility and scalability. However, the effectiveness of your ad spend can vary based on how well your campaigns are managed and optimized, so it’s not just about the amount spent but also about how effectively it’s utilized.