It’s amazing how a bright dazzling smile gives you more confidence when interacting and talking with others. Whitening is great before a big event such as a wedding or job interview. And people react to a bright smile. According to a survey from the American Academy of Cosmetic Dentistry, 48 percent of people believe a smile is the most memorable feature after first meeting someone, more than the first thing a person says (25%). Respondents perceived people with flawed smiles as less attractive (37%) and less confident (25%) compared to people with perfect, white smiles.