Login to your Google account and sign in to your Google Business Profile dashboard.   Navigate to the info section and select Services. From there, you can now add service items to your business profile. The services section allows you to add additional content for your customers and add more keywords to help you discover.   Optimising the services section is a proven area for gaining more visitors via the search engine for local results.   An optimised profile can take anywhere from 24 hours to 3-6 months to gain traction and improved rankings.