This functionality is perfect for any business that sells products online and ships them to customers. However many stages are in the ordering process, customers can receive an email notification every time a new stage is met. For example, when an order is placed, an email can be sent to the customer saying ‘we’ve placed your order’. Then when the order ships, an email can be sent to the customer that says: ‘your order has shipped’ and on and on until the order is received by the customer.