Marketing plays a major role in the media sector – not least in order to sell media products to the intended target group in the best possible way.
Brand management is decisive for optimally positioning products and services.
Sales and negotiation are important marketing skills that you acquire in practice labs and in the course “Professional Skills”.
In the economic subjects, you learn more about pricing, communication controlling, and performance measurement.
If you like, you can additionally specialise in the marketing topic by choosing the relevant electives.
One opportunity to do this is the course “Ad Design and Creation” in the third and fourth semesters. This is where you dive deeper into social media and cross-media strategies as well as content creation. Alternatively, you can focus on key account management and sales.
Or you can dedicate a full semester to content marketing projects in your final year – under professional supervision.