The average stop rate has been dropping as publishers tighten their metered paywall limits. The most recent data show an industry norm of 5 articles per month meter limit for the most successful publishers.
For a sustainable digital content business, 5-10% of the most engaged visitors are typically willing to subscribe to digital content. Publishers should monitor the behavior of their most engaged users and set a meter limit which does not discourage casual visitors, but catches monthly regular readers. A recent Pay-meter Playbook white paper by Harvard’s Shorenstein Center for Media and Lenfest Institute, suggest many publishers are still too lax with meter limits.