Building a culture of experimentation in product development is hard, so we want to make it easy. It can be an uphill battle to change an organization’s culture, especially with high upfront costs. That's why we launched feature flagging for free. We believe rolling out features is just a step on the journey to experiment-driven product development. As companies mature, the next step is embracing A/B testing as part of the process of rolling out features. We’ve built free feature flagging on top of our paid Server-side Experimentation platform so you can do just that. If you want to learn more about why we built Free Feature Flagging, read this blog post.