It’s been more than a decade since the Great Recession, when there should’ve been a recalibration of what’s possible in terms of global economic growth. However, the Great Recession caused no such thing. “The world’s consumers displayed unexpected resilience, driven by technological advances that have unleashed a Golden Age of consumption, offering a worldwide bazaar of goods and services — open day and night — to anyone with a mobile phone,” explains PwC’s 2019 Global Consumer Insights Survey.The spread of that technology became social in nature, and soon, social media took over as our prime source of news, information, and conversation. It was only a matter of time until shopping hit its social media stride.