Yes, they do, in two different ways. - If you want to ensure that the press releases will be picked up by the press or read by the public, it needs to be SEO optimized for major search engines. Perfecting an SEO strategy requires plenty of skill, patience, and creativity. By following the press release SEO best practices, we can assure you that you’ll be off to a great start in improving the online performance of your content. Depending on your needs, different press releases packages will work better or worse, so it is important to research all the options before paying. - If linking back to your website, each press release published on a platform brings additional Domain Authority to your website. This is one of the advantages of having your advertorials published with us.