User experience optimization aims to enhance the overall experience of website visitors, leading to increased engagement, lower bounce rates, and higher conversion rates. For eCommerce SEO, optimizing UX involves improving site navigation, simplifying the checkout process, providing detailed product information, and optimizing for mobile devices. UX optimization directly influences user behavior, engagement, and satisfaction, which in turn affects key SEO metrics. Prioritizing a seamless and user-friendly experience improves search engine rankings, organic traffic, conversions, and overall business success in the competitive eCommerce landscape.