Some examples of organic sales metrics are customer visits, average order value, customer retention rate, customer churn rate, returns, etc. Using sales intelligence for these metrics helps businesses analyze their performance over time and make better decisions about expanding their operations. For instance, if a business sees an increase in customer visits but no corresponding increase in purchases, it may need to adjust its marketing strategy or product offerings. Similarly, if there is an increase in returns but no corresponding decrease in average sale amounts, then the company may need to consider offering better services or quality assurance programs.