The difference between a traditional and local SEO campaign is the geographical component.
Traditional SEO is the process of improving your site’s visibility on a global scale, whereas local SEO allows you to target local customers in your community or service area. Focusing on coming up in local search results means you'll drive more customers to your physical location.
Undertaking actions such as updating Google My Business, conducting keyword research to find out what your customers are searching for and adding local citations are just a few ways you can improve your local SEO.
But often, it's difficult to find time to work on this yourself - which is where we come in. We're an expert local SEO agency with decades of experience working with small businesses just like yours to boost local search results and drive traffic and sales.