The fact that you are even asking that question gives you major gold stars in our book, it means you know what a negative search term is, fair play. For those not in the know, a negative search term is a keyword that you definitely don’t want your ad to appear for. This is great for making sure your ad doesn’t appear in irrelevant searches and cost you money when someone clicks on your ad. Here at Website Energizers we use them as part of our tactics for a great campaign.