A catchy headline or a few words that will compel the recipient to read your flyer should be at the front and center of your flyer. Keep it short and informative enough to show how you’ll address a specific need. A call to action such as availing of a discount, visiting your store, or following your social media pages should also be included in your flyer. Think about your goal and how the customer will fulfill this. High resolution graphics or images that show your message. People aren’t going to read everything in one go. A compelling image or graphic quickly shows what you’re promoting.