This question is the #1 reason we built this product. We’re not going to go into all the horror stories of what can go wrong with social media. The bottom line is that someone else owns your LinkedIn, Instagram, or Facebook accounts, and can put a hold on them at any time. Any social media platform can literally wipe out your business from one day to the next.  Social media is best used to drive traffic to your very own web property. And a podcast lets you speak directly to those followers, whenever they’re free to listen—while driving, doing the dishes, whatever. The intimacy of being a voice in their ear builds trust—and a relationship—that you can’t put a price on. It gives you incredible authority and credibility. It’s a great way to network with experts in your field, and to build a community of people who aren’t just followers but fans who know your voice as well as their friends’ voices.  And you’re in charge of it, from start to finish!