Imagine you're planning a surprise party. Your friends help with different tasks: inviting guests, decorating, and getting the cake. Assisted conversions work similarly.  When a user visits your website, they might use multiple channels like social media, email, or search before purchasing. GA4’s assisted conversions track all these interactions and show which channels played a role in the final conversion.  This helps you see the bigger picture and understand the combined impact of all your marketing efforts.