There are many ways to begin implementing corporate gifts into your CX strategy. One of our recommendations is using gifts strategically at certain points in your business process. Sometimes the best way to get your foot in the door with a new client is by sending them a thoughtful gift that lets them know you are interested in working with them. A gift can also be used as the cherry on top for a closed deal. For example, say this customer bought 10 pallets of whatever your firm sells. Why not send them a nice bottle of whiskey as a thank you, as well as a signal of interest in working together in the future.