To successfully incorporate a physical store into a multichannel marketing strategy, here are several key steps: Use one system for multiple channels. Keep expanding to new channels, from social media to online marketplaces.  Provide fulfillment options.  Bring digital tech to the physical store.  Make it mobile.  There is no one-size-fits-all solution for every organization, but this strategy can help you connect two often disparate parts of your business into one, streamlined vision.