- Booking Engines. Ensuring successful tracking is a requirement for a successful website. Make sure your agency has previous experience with your Booking Engine/CRS. Ask them what issues have come up in the past, and how they’ve found a solution.
- Website/CMS. Ensure that your CMS will meet your needs and that you own your content/data. Hospitality's unique requirements often do not lend themselves to simple off-the-shelf solutions such as free ecommerce platforms like Wix and require specialized feature sets designed for the accomodation business. Many agencies either build their own CMS or build on top of popular open source CMS platforms.
- Email Marketing & CRM. The more your agency can help you segment lists/put people into mosaics; the more opportunity they’ll have for personalization efforts in messaging (and this is huge).