The best of organizations face challenges. Sometimes these challenges are man-made. Sometimes they are acts of nature. Either way, a company’s response can make or break its reputation, impacting stock price, customer relationships, and employee engagement. President Teddy Roosevelt said it this way, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” That is sage advice during times of crisis. If Interact Studio can help you with your communications during any moment of decision, we’re here.