If you want to get better rankings on Google, you need to start focusing on your SEO. We recommend starting out by picking the right keywords. Use a premium SEO tool like AHREFs or SEMRush and start creating a blueprint of the queries you want to target. Be sure to pick a range of keywords, some lower volume, some higher volume, some less competitive, some more competitive. A good mix will increase the likelihood of ranking.
From there, start looking at optimizing your actual website (this is where SEO copywriting comes into place). A great SEO copywriter will know how to balance everything from the keyword density to the title tags and meta description, all of which will be optimized for both clicks AND sales. Finally, you will need to focus on your off-page SEO – otherwise known as building backlinks. By building backlinks, you will increase your site’s authority in the eyes of Google, therefore increasing the likelihood of ranking for your desired keywords.