Transitioning from a sales-led to a product-led strategy requires a fundamental shift in your company's mindset and processes. Start by understanding your customer's needs and pain points. If it makes sense, implement a self-service sales and support system and utilize data for personalized recommendations. Launch a "free trial" or "freemium" offer and use your marketing channels to sell it. Train your marketing team so they understand your value proposition and align their messaging with its capabilities. Integrate product analytics to track user behavior. And use a PM tool to manage new product ideas/dev workflows. Once you do that, you should have a solid foundation to begin transitioning your sales approach from traditional methods to a product-led model.