Personal PR work has become widespread recently, with individuals becoming "brands" along with social media. In such studies, the person markets his/her own name to create a brand value and presents his/her influence power as a marketing area that brands can benefit from. Personal PR work can highlight culture, lifestyle or influence power and can be conducted through a variety of digital channels. In addition, it can be beneficial for these people to participate in various social responsibility projects in order to carry out PR activities focused on their target audience.