Each of the ingredients in Ayala's Magic Spice costs more per ounce when they are bought separately — why, a small jar of turmeric costs $5-6. Ayala's Magic Spice uses the finest organic spices, nutritional yeast (an expensive ingredient) has no fillers, no salt, (salt, a cheap ingredient, is a major part of many spice mixes) and is priced fairly so you can enjoy a good quantity of these healthy ingredients at a reasonable price.