While you can manage some aspects of SEO on your own, such as updating content and researching keywords, it’s also a complex field that is also constantly evolving. Doing it yourself is possible, but it can be incredibly time consuming and not really recommended if you want to achieve maximum exposure, and this is especially true if you’re running a business. Plus, SEO requires a lot of technical knowledge, from understanding Google’s algorithm changes to implementing advanced strategies like schema markup, mobile first indexing, and backlink analysis. By hiring an SEO professional or agency, you’re investing in proven strategies, expert knowledge and tools that will get you results faster and more effectively.