The greater the challenges an organisation faces when it comes to new developments and technological innovations - the more flexible your corporate strategy must be. An approach to strategy management that accounts for different scenarios can turn challenges into opportunities and can be the key when it comes to achieving your organisation’s objectives. Strategy management goes beyond following a rigid corporate strategy as it builds on continuous re-evaluation of the status quo allowing you to anticipate challenges early, react quickly, and reduce risks. Preparing for a range of different scenarios increases the likelihood to be able to use future developments to capitalise on opportunities.