The loc extensions will eventually relax and soften up as you continue to moisturize them. The extensions are crochet tightly to ensure longevity, and to withstand being color processed if customer desires to bleach/dye at a later time. Please use moisturizing shampoo & conditioner. We also recommend using moisturizing oil and hydrating leavin-in moisturizing spray of choice daily, or as needed to help keep moisture in your extensions.