You might have trademarks that apply to your business as a whole, such as your company name and logo. But you may also have particular product names, logos, labels, or other features that you also want to trademark. The classification for a particular product is not necessarily the same as the classification you would use for your business as a whole.For example, if you have a company that develops gaming software, your company trademarks promote a software product (class 9). But suppose you want to trademark the name of a new type of product â an online, non-downloadable game. That particular item is a service that falls under class 41.