To present a company describe a convenient and understandable interaction from the application to the result, it helps to introduce the client to the work style. Be honest and transparent to assure future co-operation.   Answer questions such as ‘How we work’ and ‘ How is everything organized ‘.  To answer these questions, there is a classic element ‘how we work". Briefly, in the form of a diagram, describe the stages of work, what is required to be done (call, specify, pay, receive) and what the client will receive at each stage.