Representation is so important not only in the beauty industry, but in life. No one knows what products a woman needs more than a woman, which is why it is so ironic that the amount of beauty companies with women at the helm are such a small percentage of the industry. The same thing goes with being a member of the Asian American community, we make up a decent size of the population, and our needs for skin care are sometimes different than that of other races. We always make sure to test our products on people of all different kinds of skin types because we want to make products that are going to work for everyone. Everyone has a different type of skin, and different things that will work for them, and for us that has always been a guiding factor as we develop products.