The types of content marketing that are best for your business depend on a variety of factors, including the industry you're in, your target audience, and the types of content that will most effectively engage your audience. With that said, some of the most common and effective types of content marketing include blog posts, eBooks, white papers, infographics, webinars, videos, email campaigns, and social media campaigns. Ultimately, experimentation can be a great way to discover what types of content are most effective for your business. Just because you tried something that didn’t work in the past doesn’t mean it won’t work for you with a few tweaks here and there. Experimentation and A/B testing is a critical component of content marketing. A fractional content marketer with a range of experience can give you a new view of the best strategies for your business.