Allegedly, the kendo community is generally reluctant to join the Olympics out of fear it would lose control of international regulation of the martial art to the IOC. Additionally, the judging of ippon is more subjective than other sports. Furthermore it is a niche martial art without a large number of global participants, potentially hindering its ability to field eligible Olympic athletes. Another consideration is its profitability and entertainment value, which would likely have to be substantial for the IOC to consider its inclusion.