In general, SEO services break down into three main categories, each with its own subset of services and deliverables. Foundational SEO services: -Keyword research -Technical SEO audit -On-page setup -Competitor analysis -Website blog content -Off-page SEO services:   Link audit  -Link building -Linkable asset creation -Guest blogging -Content marketing -Barnacle SEO -Local SEO services:   Citation building  -Review acquisitions and management -Google My Business optimization