Our report features a list of top competition and best opportunity keywords. These all have a high search volume, but the high opportunity keywords are less competitive, therefore offering a higher likelihood of ranking well if your page is optimised effectively. Generally, this is quite a competitive digital landscape, with HR companies needing to compete with job sites, government advice sites and general articles about HR. We have to commend Hunter Adams who is ranking in position 1 and 2 for the highest competition keyword, ‘HR consulting’, despite not even appearing in the top 25 brands for visibility. Their pages are well optimised with multiple variants of the keyword in the titles and meta descriptions. However, the top five are struggling to appear in search terms apart from Peninsula who is ranking in position 1 for the term ‘hr service’.