The marketing mix 8 is an extension of the traditional marketing mix, incorporating an additional four Ps: people, processes, physical evidence, and productivity. People focus on the individuals involved in delivering and consuming the product or service, emphasizing customer service and relationships. Processes involve the activities and systems in place to create and manage the product or service, ensuring efficiency and effectiveness. Physical evidence refers to the tangible elements that represent the product or service, such as packaging or store layout. Lastly, productivity concentrates on optimizing resources and maximizing output. By including these additional elements, the marketing mix 8 provides a more comprehensive framework to address the complexities of modern marketing.