Yes, you can do social media optimization own, but you should know how to use the platform, run business accounts, and more. To make your profile stand out from others you need to choose a relevant and unique profile picture. Use simple and specific words to describe your company so that people can get a clear idea about you. After making the presence on social media you need to maintain your account actively, have to post daily. Apart from these, there is a lot of work needed, sometimes you may skip doing a few tasks, or don’t get enough time regularly. So it is better to let the experts handle it.