A present can be an investment rather than a loss for your business, because it is a strategy that will allow you to keep your most loyal customers for the coming months. Plus, you don't need to give away some expensive product to make a lasting impression.
The ideal thing to choose a good gift is to take into account the interests and characteristics of your customers. Keep in mind that personalizing your gifts is an essential idea to impress your customers and let them know how much you appreciate them. In addition, you must take into account where you are going to contact your customers to develop your marketing strategy.