Juliette Swann discovered the Myers-Briggs Type Indicator (MBTI) after a failed 5-year relationship with someone who was, unlike her, completely disconnected from his emotions. She recognized herself as an ESFJ, and realized how much she had been trying to be someone else. As she read the words and learned more about her personality, she began accepting her true self. Shortly after Juliette broke her spine in a riding accident, while recovering and processing what could have happened, her perspective on life was completely changed. She realized that there was no time to pretend to be someone else. Not only that, she realized that she probably wasn’t the only one who was confused about identity or in relationships with the wrong people for the wrong reasons. She decided to launch Birdy to help others learn about and embrace themselves, but also to create a safe space for people to connect with each other in a meaningful and healthy way.