Marketing strategies are often drawn from three basic concepts of segmentation, targeting and positioning (STP). Market segmentation is a method of targeting potential customers by dividing them into different groups based on what will interest them in common through unique offerings. Segmentation can be very focused and narrow in digital marketing and it’s fact the strength of digital marketing.  Once you’ve segmented your audience into the appropriate groups, you’ll then need to look into the best ways to focus on the different groups to catch their attention and get them to purchase your product which is called Targeting. The advantage of digital marketing is that instead of targeting an entire group of customers marketers can focus on individual customers and target them individually.  To know more about Digital marketing, you can read the article on How to do Digital marketing for a startup.