You can’t just run a marketing campaign and forget about it. You need to continuously track KPIs to see how they’re doing. It helps you gauge a campaign’s effectiveness, provides you with valuable insights that can help you adjust future campaigns and helps you understand if you’re achieving your business goals or not. Some of the most common metrics tracked in every marketing campaign include awareness, sales, lead generation, engagement, customers acquired and more. Also, every online channel has a different set of KPIs. For example, in digital marketing, you usually measure the click-through-rate and impressions whereas in an email marketing campaign, the main focus is on email opens, unsubscribes and forwards.