The best lead magnets are short and specific. They are enticing because they promise to help the person to solve a specific problem, like increasing website traffic. You should always make sure that the lead magnet looks professional. Ultimately, it should feel as if it’s a valuable resource that they have received in exchange for their email address. Lastly, ensure that what you plan on using as a lead magnet can be shared immediately with the prospect like files that they can download.