Peacock, like many other streaming services, requires your zip code for a couple of key reasons: 1) Content Personalization: The primary reason Peacock asks for your zip code is to provide you with personalized content. The zip code helps Peacock determine your geographic location, which is then used to tailor the content you see on the platform. For instance, you may receive localized news or sports content based on your zip code. 2) Regional Restrictions: Some content is only licensed for viewing in specific regions or locations. Your zip code helps Peacock determine whether certain content can be streamed in your region, ensuring they comply with licensing agreements. 3) Advertisement Targeting: Advertisements are often geographically targeted. By knowing your zip code, Peacock can deliver more relevant ads, which is beneficial for both advertisers and viewers. For example, you might see ads for local businesses or events that are happening in your area. 4) Subscription Validation: Peacock offers different services and subscription plans depending on the viewer's location. Your zip code helps Peacock ensure you're eligible for the plan you've chosen and correctly bill you. These are the primary reasons why streaming services like Peacock ask for your zip code. It helps them offer a personalized, compliant, and effective service.