Prospective customers will develop a stronger affinity with your products and services, especially if they have a great experience and share it. This makes customer loyalty programs for small businesses, through a respected and trusted canadian rewards programs name, the ideal way to encourage more local and online business. For example, with the AIR MILES Reward Program, customers will benefit from the ability to earn Miles in more places thanks to our widespread adoption. Miles can then be redeemed for over 1,200 options including AIR MILES Cash, travel and attractions, entertainment, merchandise, and more.