The foundation of any successful digital marketing strategy lies in understanding your target audience. This identification process is crucial as it differs whether you are addressing a gym beginner or an expert. The same applies to cooking enthusiasts. You cannot speak the same way to someone who is learning to cook and an experienced chef. For example, for a chef, there are specific keywords that beginners might not know, like “spherification”. Therefore, if your target audience is other chefs, your language and approach will differ compared to when you target cooking beginners.