Connected TV advertising is one of the biggest paradigm changes in advertising history. For years, companies made decisions about their marketing campaigns with less-than-ideal information. With CTV ads, you won't have to do this anymore. Instead, you'll receive comprehensive data and analytics that enables you to target viewers based on factors like age, gender, income level, or even diet.
Viewers are shown fewer OTT ads but the ones that they're shown are non-skippable. This leads to a completion percentage of over 90 percent. CTV ads also have an in-view rate of 100 percent. To learn more about how these features can help your company get more out of its marketing budget, fill out the form below. You can also keep reading to get a closer look at how streaming advertising works in the Austin area.