Social media, artificial intelligence, and sustainability are key trends influencing the state of fashion eCommerce in 2024:
Social media has transformed into a seamless shopping platform as well, giving way to social commerce, user-generated content, and live streaming.
Meanwhile, AI encourages brands to venture into the virtual world with virtual fitting rooms, personalized algorithms and recommendations, virtual fashion shows, and more.
Lastly, sustainability creates demand for more environmentally friendly fashion brands and contributes to the rise in repair and resales.