Many retargeting tools come at a cost, but there are plenty of ways to retarget leads and customers without breaking the bank. Here are a couple cost-free retargeting tools:
Social media platforms: Facebook Pixel and Twitter Pixel let you to place tracking codes on your website, track user behavior, and create custom audiences based on that data. You can then retarget those audiences with organic social media posts or campaigns.
Email lists: Email marketing can be an effective form of retargeting users who are subscribed to your email list. You can send emails to your subscribers based on their behavior on your website, like offering a discount code after they view your product page.
Content remarketing: Crafting valuable content backed up by SEO best practices helps your business come up when users search for relevant queries. But you can also retarget brand followers by promoting your content organically on social media or in newsletters.
On-site remarketing: You can add pop-ups, exit-intent overlays, banners, subscription boxes, chatbots, and more to your website. These are an effective way to capture visitor information or offer special promotions, retargeting users who are already on your site.
Partnerships and collaborations: You can cross-promote with other businesses or websites that target a similar audience to expand your reach and build your contact list. This can be done through guest blog posts, social media shoutouts, newsletter swaps, webinars, or other co-marketing tactics.