To get the most out of Ex'cla-ma'tion by Coty, apply the cologne to your pulse points, such as your wrists, neck, and behind your ears. These areas generate heat, which helps to diffuse and enhance the fragrance. Avoid rubbing your wrists together after application, as this can break down the fragrance molecules and reduce their longevity. For a more pronounced scent, you can also spray a bit on your clothing or hair, but be cautious with delicate fabrics.