If your business wants to build brand awareness and transform prospective leads into conversions, copywriting is an excellent addition to your digital marketing strategy. Communicating the right message allows your business to form long-term relationships with customers who will continue to indulge in your industry. Copywriting is especially useful if traditional advertisements are not working. As a replacement for or supplementation to direct advertisements copywriting is highly effective. Further, copywriting is one of the most cost-effective strategies for your digital marketing campaign. A copywriter can quickly and efficiently produce articles and landing pages for your business at a few cents a word that will continue to bring in revenue.