There is no official "Brand". Although it is high quality, no fancy name has been attached to make it cost more money. Generic branding allows us to sell a better product at a lower price. You may have seen similar products under the Grill It, Burton or Beyond Limits brands, and they claim to be worth upwards of $50. You will find ours to be just as good or better than any other similar looking unit available. Don't let the reasonable price fool you.