Grilled Chicken - This is great on a gas grill over propane, or over direct charcoal, for hot and fast grilling. Once sugar is added to a dry rub it can cause the flames to scorch or burn during this style of grilling. Use sugar when going low and slow, like this all purpose rub. Roasted Chicken - Great in the oven for similar reasons as above. Ground Poultry - If doing grilled chicken or turkey burgers, this is a great way to add flavor. Simply add the seasoning to the ground meat before you form into patties. Roasted Turkey - Also a great seasoning to add to turkey whether smoked, grilled, or in the oven.