Personal injury solicitors can benefit greatly from targeting high-intent searches through PPC campaigns. This involves focusing on keywords that indicate a user is actively seeking legal representation for a personal injury case, such as "car accident lawyer near me" or "workplace injury compensation". To maximise the effectiveness of these campaigns, personal injury solicitors should create landing pages tailored to specific types of injuries or accidents, highlighting their expertise and success rates in those areas. Additionally, using ad extensions to showcase free consultations, no-win-no-fee arrangements, and client testimonials can help improve click-through rates and attract more qualified leads.