Go beyond text with engaging, original photos, graphics, and videos. The role of rich media is to enable audiences to engage and interact on a higher level than standard media. The point is to go from a standard JPEG to a high-resolution photo, graphic, video, or interactive feature (think: poll, send to a friend, countdown, donation request, questions, quiz, and so on). The use of rich media helps you to stand-out from the competition and humanize your content. It also create additional visibility in the search engine results pages.