Pop-up forms are forms that are designed to pop up and over your website. Some pop-up forms are used to collect visitor information, such as emails for email marketing campaigns. Others could be a call-to-action, such as entering your information to register for an event or to ensure you’re above legal age if a product is age-restricted. Most companies choose to use them when a form inline on the page would add clutter, or if the event that the company is promoting is time sensitive.
HubSpot pop-up forms are ultra-useful because they leverage the backbone of HubSpot’s CRM tools. Use data that you already have to personalize your forms and make customers even more inclined to fill them out. Then, once you have data to enter, automatically funnel it into your CRM to be sent across the rest of the HubSpot ecosystem.