CRM stands for Customer Relationship Management - refers to how a business directs its relationships with clients or prospects.
Whether a software, a system, or a method, CRM means various things to different people. The acronym CRM means Customer Relationship Management, but managing customer relationships is barely one among many things that CRMs can do.
According to Forbes, CRM is predicted to grow to a $36.5 billion market worldwide by 2017. As companies begin to appreciate the foremost valuable assets they need are solid, long-term customer relationships, more and more are looking to take a position.
Before even considering a CRM, the majority will go for using an email program, a Microsoft Excel spreadsheet, and a touch little bit of social media thrown in. That’s enormous when first starting out, but eventually, upgrading becomes necessary if growth is ever to happen.