For Primary English lessons, Cognitus Academy conducts 90-minute lessons that are engaging, energetic and paced appropriately to maximise our students’ learning. After experimenting with different lesson durations, we conclude that a 90-minute session is optimal for primary school students because it gives them optimal concentration, helps them absorb the strategies and lessons taught and leaves them wanting for more at the end of every lesson. Students are expected to reinforce the lessons taught through homework assigned by teachers every week. A small class size also allows our teachers to fully focus on each student’s areas of weakness and give targeted support.