In addition to Top Level Domain (TLD), IP address is one of the many factors that influence the search visibility of a website. For example, although a “.co.in” domain is apt for businesses that target the Indian market, it is equally important for such websites to have an India-based IP address. Though, overseas hosting companies provide top level domains to target different geographical markets, however, as a business, you end up with an overseas IP, which eventually impacts your site’s search visibility. Therefore, it is always advisable to opt for a local hosting service provider.