Paid advertising and organic marketing are two core strategies for NDIS providers. Each offers unique benefits.Paid Advertising involves paying for ad placements to quickly reach NDIS participants and their support networks. Common methods include Pay-Per-Click (PPC) ads on platforms like Google Ads and social media channels. Quickly drive traffic to your NDIS services website.Reach specific audiences based on demographics, interests, and behaviours. However, it requires continuous investment, and the benefits last only while you fund the ads.Organic Marketing, or inbound marketing, focuses on enhancing your online visibility through non-paid efforts like Search Engine Optimization (SEO), content creation, and social media engagement. Builds long-term website visitors without ongoing ad spend.Establishes credibility within the NDIS sector. It takes more time to see results compared to paid advertising but offers lasting benefits.For NDIS providers, paid advertising offers quick results and immediate traffic but requires ongoing costs. Organic marketing builds a foundation for lasting online presence and credibility but takes time to develop.So, it’s important to combine both strategies to grow your NDIS business.