First, use a tripod to steady your camera shots. It will keep your video from looking shaky or amateurish. Second, avoid filming in bright sunlight or near a window; the harsh light will create glare and make your footage difficult to watch. Third, use good lighting when filming indoors; this will help make your video look more polished and professional. Fourth, use a clear and concise script, and make sure to enunciate clearly. Finally, shoot in a clean and well-lit space; cluttered backgrounds or dark rooms will distract from the focus of your video.