Burgundy as a deep hue of the color red signifies strength and power. It is seen as more serious than lighter shades of red, lacking fun. However, it has the same energy as red, which can provoke emotion such as excitement and passion. This powerful energy combined with the psychological seriousness of the color gives it a sense of high ambition.  Unlike red, burgundy rarely creates negative emotions. It is more reserved and introverted and as a warm color encourages feelings of comfort.