A/B testing is a common practice among software based marketing applications – in our case it is dental marketing websites.  It is a way to compare two versions of dental marketing websites to arrive at a conclusion, based on data, not based on opinion,  which of the 2 designs performs better. The test continues with multiple cycles until law of diminishing returns starts influencing a specific test.  This is an ongoing process and never stops in the world on dental marketing and data driven results.   For example, in our testing we found that it makes a big difference, where specific buttons are placed on the home page or a landing page of a medical marketing website.  It also makes a big difference what the user sees first, specifically on a mobile device.  For example the layout and user experience was kept the same in specific A/B tests, the only thing that was changed  was how the images were formatted, branded VS non-branded generic images.  There is a difference in results, based on hundreds and thousands or iterations of tests performed.   Read More.