A large number of industries benefit from serializing their products – any industry in which counterfeit products are a problem will appreciate serialization's anti-counterfeiting capabilities. Government legislation in the pharmaceutical industry requires manufacturers to comply with regulations. Even as a mandate, the benefits to track and trace processes are extensive for the manufacturer, providing anti-counterfeit measures and confidence for the consumer that medicines are safe which ultimately protects the company's brand reputation.  Other industries are actively looking at ways to implement track and trace. It can be useful for luxury goods such as premium brands, alcohols and even caviar. Premium brands can utilize track and trace for added brand protection, to aid in anti-counterfeit measures. Learn more about a
Petrochemicalmanufacturers' use of track & trace systems for this purpose.