The sales pipeline is the process of moving leads through your sales funnel. The sales pipeline can vary depending on how an organization approaches sales, however it typically includes the following steps:
1. Acquire leads
2. Nurture leads
3. Qualify leads
4. Convert leads to customers
5. Engage with customers
6. Retain customers
7. Grow customer relationships
8. Repeat the process for future leads
The sales pipeline is also called the customer pipeline or revenue funnel. While not all CRMs track pipelines, most do.