Clever Samurai is a strategy-first marketing and communications consultancy. We work with our clients on a broad range of challenges, including recruitment marketing. This gives us good perspective on our clients’ businesses and how talent intersects with their strategies. Our Employer Branding group has been helping private and public sector clients with talent attraction, retention and employee communications since 1997. Over the years we have partnered with the federal government on attraction for entire industries (e.g. mining, auto manufacturing, tourism, railway), worked on Indigenous peoples campaigns and more. We’ve learned a great deal about what makes for successful recruitment marketing. We continue to learn as the market evolves. We believe that effective employer branding is about connecting with people where they are. We live in a time where people have increased access to information and opportunities. It is critical that organizations know how to attract and engage talent to ensure they can compete for the best talent. Better employer branding enables employers to be more selective when screening candidates and more selective in whom they hire. The result is better employees and a better experience for the job seeker. In the end, recruitment marketing is about results based on the right set of activities; including the quality of candidates hired, retention and what does the future candidate funnel look-like.