This is the simplest way to think about marketing for a home service business. Traffic is how many people are seeing your business when and where they’re looking. Leads are defined as a potential customer who has shown a clear interest in your service or product. This interest can be demonstrated by a phone call, form entry, or direct message on your website or social media platforms. Clients are those who get a job completed by you and pay you. This is what we’ll get you more of.