Here are some local SEO tips and best practices to consider: optimize your Google My Business listing, engage on social media platforms and add posts to Google My Business, ensure consistent and accurate information about your business online, optimize online directories and citations, conduct a local SEO audit, improve your website’s internal linking structure, optimize various elements like URL, title tags, headers, meta description, and content, add location pages to your website, create local content, ensure your website is mobile-friendly, obtain relevant inbound links, and actively participate in your local community.