A location-based domain is a URL ending with a geographically specific suffix. Any that are two letters are tied to the country they’re from—we call those ccTLDs, short for country code top-level domain. Anything longer than two letters is a gTLD (generic top level domain). For example, the ccTLD .ca represents Canada, while the gTLD .vegas represents what stays in .vegas.
Location-based domains can help guide your audience more efficiently while also giving your company a kick of authenticity. Because there is just so much on the internet, having a domain that is location-specific will help drive the traffic of that area towards you.