How exactly your pay per lead (or ‘PPL’) contract will work depends on the lead generation agency you’re partnering with, however, excluding the fine print, the service essentially boils down to this:
Pay per lead is a lead generation agreement or payment plan in which the client pays a lead generator (often a dedicated agency) a pre-determined commission for each ‘lead’ (an individual or company showing explicit interest in the advertised business, product, or service) generated and passed on. At GLO, should you opt for a pay-per-lead service, we’ll work with you to arrange a costing agreement designed to suit your unique needs.
In general, the pay-per-lead model allows organisations of all sizes to access high-quality leads without the risk of low-quality/cold leads and the commitment of additional fees.