Social media can be a valuable channel for generating MQLs, as it provides an opportunity to reach a large audience and engage with them on a more personal level. To effectively leverage social media for lead generation, it’s crucial to produce targeted and captivating content that addresses your target audience’s needs. Additionally, consider running paid ads on social media platforms to broaden your reach and actively engage with your followers to cultivate relationships and foster trust.For B2B marketing, your choice of social media platform also matters. According to a report by Social Media Examiner, LinkedIn was selected as the most important social media platform by 48% of respondents, with Facebook coming in second at 28%. Analyzing data to understand which social media channels are generating the most qualified leads can help optimize your marketing strategy for lead generation.