No, Google Display Network (GDN) is simply an extension of the large Google Ads Platform, (previously known as Google Adwords). The platform is tailored to help businesses target specific groups of customers with video and banner ads. Programmatic ads give advertisers unlimited creative opportunities to enable them to get maximum ROI from each campaign. You can use different formats for varying campaigns and even carry out split tests (A/B testing).  Concisely, the extra freedom to be creative gives advertisers more control over the ad placement. More importantly, it offers unlimited customer targeting and retargeting options to maximise the ad budget.