The typical shelf height depends on the store type and target customers. For example, convenience stores may try to keep their shelves around 54 inches high, so customers can easily reach products and be seen in the store as they shop. Grocery stores, on the other hand, often have much taller shelves to open up floor space and create a sense of spaciousness.
Retail displays are different from regular store shelves. Displays are promotional materials specifically designed to capture customers’ attention and make a product stand out from the rest. The focal point of a retail display often falls in the eye-level range. You might choose your brand’s logo, a striking image or catchy phrase as your display’s focal point. This will draw shoppers to your product, which may be placed below the focal point, closer to the “touch” level.