When designing a logo, our approach is built on fundamental principles that ensure your brand's identity shines through. A great logo should not only capture the essence of your business but also withstand the test of time. Here's a closer look at the core principles we follow when crafting a logo:
Timeless: We want your logo to stand the test of time. We will focus on your brand rather than on the latest trends.
Memorable: A logo should be easy to recall after just a glance. A glance, after all, is typically all your logo is going to get from most people.
Simple: The best logos – the ones that give the viewer an immediate and clear sense of “you” – are clean and uncluttered. In general, less is more, and simplicity is more impactful.
Versatile: Your logo has to maintain its integrity and serve its purpose regardless of the situation.
Relevant: The “positioning” of your logo should be appropriate for its intended audience.