Commerce as content is a strategy leveraged by digital-first companies to publish and distribute content in order to drive product sales through an online store. It’s all about reimagining your online store as more than just a directory of product listings. Using the analogy of a brick-and-mortar store, think of your content as the front-of-store display. It’s a storytelling platform that draws buyers in—that entices them with impactful messaging tied to the products they’re viewing. It needs to be messaging that resonates with them and influences their journey to ultimately motivate them to purchase something from your brand, again and again. In short, commerce as content prioritizes and enhances the customer experience through powerful storytelling and drives revenue.