Research Aim: Advertising in the business world has now changed. Direct marketing has been replaced with creative advertising. Even though the two types are very different, creative advertising has done more good to businesses than direct marketing. With today’s world evolving and advertising taking over the corporate world, companies need to keep up with their creativity. This will not only help them in gaining customers’ attraction but will also help the company in earning huge profits. Considering this recent change in the corporate world, this research will compare the two methods and conclude which method is the most suitable for businesses.