SEO (Search Engine Optimisation) is a long-term strategy, while PPC is a short-term strategy that involves paying for advertising space within search engine results. If an online store wants immediate results, they can focus on PPC initially. If they want long-term success, they should focus on SEO primarily. A balanced approach that incorporates both strategies can be the most effective for driving traffic and sales to an online store and is what we would recommend. Learn more