Winky Lux was established in New York in 2015. Its purpose was to create fun and delightful makeup products without the harmful ingredients relied upon by many other makeup manufacturers. Winky Lux products are always cruelty-free, paraben- and phthalate-free, and sulfate-free. Its unique and feminine beauty products have made the company one of the most popular makeup and beauty companies on the Internet, and it’s determined to continue helping customers sparkle and shine.