While TV commercials have to target a Designated Metropolitan Area (or DMA), local TV advertising in Toledo can be adjusted to your geographic needs. Whether you want to target the entire state of Ohio or a specific ZIP code, we can accommodate you. If you aren't sure who you want to target, we can also use lookalike modeling to help you find high-value households to concentrate on.
Our live reporting dashboard gives you a broad range of analytics you can use to measure the efficacy of your campaign, including network delivery data, reach, and dayparts. In contrast, traditional TV networks can't tell you anything about your spot except when it aired. We even offer retargeting capabilities, meaning that viewers who watch one of your ads to completion can be served online follow-ups to increase the chances of conversion. Should you have any questions about OTT advertising in Toledo, we are always happy to help.