Yes, interactive digital signage has been shown to significantly increase engagement compared to traditional non-interactive signage. Here are several ways interactive digital signage enhances engagement:Active Participation: Interactive digital signage encourages active participation from users. By allowing them to touch, gesture, or interact with the content, it creates a sense of involvement and empowerment. Users become more engaged as they actively navigate through the content and explore the interactive elements.Personalized Experiences: Interactivity enables personalized experiences based on user input or preferences. Users can choose the content they want to interact with, customize their interactions, or receive tailored information. This personalized approach enhances engagement by catering to individual interests and needs.Enhanced Information Retention: Interactive elements in digital signage can improve information retention. When users actively interact with the content, they are more likely to remember the information presented. The combination of visual and interactive stimuli helps reinforce the messaging and increases engagement with the content.