You might get this impression when watching TV adverts, but this is not how we see wellbeing. For us wellbeing is about the ability of everyone to lead a good life, not only the privileged, which means social and economic security, strong and lively communities, good working conditions and time for our friends and family.
Achieving wellbeing cannot only be the responsibility of individuals by taking care of themselves, instead a Wellbeing Economy will require wider systemic changes that create the opportunities for everyone to flourish, no matter where they live or who they are. These things are currently lacking for many people, especially those on lower incomes.
Having basic needs met would open up space for people to do things they love and create / innovate, especially in the arts. (more ‘great novels’, Rivers Cuomo: expect that UBI would have a new ‘Beatles’ every year etc)