You have probably heard of the term “unique visit” before. While the difference between a visit and a unique visit is straightforward, they have two different functions when executing visitor tracking. A visit is how many times a user views your website. A unique visit corresponds to the different people who visit your website. For example, if a visitor views your website ten times, you can count those ten views towards your visit counter. If you have three unique or new visitors who view your website five times each, only three unique visits are recorded toward your unique visit counter.