Now let's talk about the different kinds of search intent. After all, people searching for things online can have very different reasons for exploring them. Let's go with something like "alpine skis," for example. Someone searching for that keyword might have a very different intent: 1: Navigational Search Intent. 2: Informational/Learning Search Intent. 3: Tutorial/DIY Search Intent. 4: Commercial/Consideration Search Intent. 5: Transactional/Purchase Search Intent.