Social media is a powerful tool for real estate agents, and it can be used to generate leads, build relationships with potential customers, and promote your business. Use social media to build relationships with potential customers: Social media is an easy way to connect with people who are looking for real estate in your area. You can use social media platforms like Facebook, Instagram, LinkedIn, or Twitter to share content about the local housing market (such as new listings) or offer tips about what buyers should look for when buying their first home. This will help you establish yourself as an expert in your field who knows what's happening in your community - and if someone sees that they need help buying/selling a home, they're likely going to turn toward someone they trust! Use social media for lead generation: When using social media as part of your marketing strategy, one important thing to keep in mind is that you want all of the content on these platforms - whether it be blog posts or videos - to offer some valuable insight into what makes YOU unique as compared other agents out there doing similar things.