At a minimum, we’ll need to know which service areas you work in, what (if any) services you’d like to sell more of, and who is working at your firm.
Ideally, we’d also love access to information about your law firm’s:
Target audience.
Current website analytics.
Pain points and challenges when converting potential clients into paying customers.
Writing guidelines for your lawyers and support team.
Brand voice, including your branding strategy and guidelines (if you have them).
Brand identity, including the story behind your logo and your values.
Competitors.