Retailers will have a growing tool chest of technologies as costs come down and capabilities go up. The challenge will be where to invest as table stakes versus where to look to stand out. Unfortunately, these financial decisions may be highly influenced by the economics of human labor, meaning that the impact we see first may be less about customer experience and more about cost-saving. Retailers should resist the temptation to make technology a solution for the bottom-line and see it as a way to drive retailer preference that leads to growth.