Blogging from your website with informative and helpful posts is an excellent way of generating linkable content for your website. As a bonus, your audience can comment and share the content, which helps your brand gain social media shares and brand mentions.
With a continuous flow of informative blogs that talk about different topics related to your business, you can build a reputation of expertise among the regular visitors that religiously come to you for updates and information. Consequently, improvement in the shares, mentions, and credibility of the website ultimately boosts its SERP rankings.