- SEO enhances the impact and ROAS of SEM-PPC programs: - Landing page SEO improves PPC Quality Scores. - SEO Keyword Research helps select PPC target keywords, including Negative Keywords. - SEO Competitive Analysis identifies the most productive and cost-effective target PPC keywords to use in your specific competitive environment. - SEO Keyword Research also reveals expected click costs for specific keywords and keyword types, enabling you to manage bids and budgets.