The level that people are engaging with your content and looking at other pages on your website after they do click on one of your organic search results is crucial. It was a big part of Google ranked brain where they were looking at how much people were engaging with content after they clicked on links on the search results. For example, if someone's going to the search results and let's open the search results real quick, so let's say for a topic like “keyword research," so when someone comes in here, let's say they're clicking on a link that ranked. They're spending several minutes on this link or going to other pages on this website. Maybe they click on this link down here. It's not what they're looking for they're bouncing off of it right away. So basically, what that's telling Google is that people are clicking on this link right here. They're reading the content they're spending some time to engage with that content. In contrast, this link down here, maybe people are clicking on it. It's not exactly what they're looking for, which could hurt your rankings in the long run because Google wants to serve the best possible information to people searching on their search engine.