If you use a u003ca target=u0022_blanku0022 href=u0022https://www.leadsquared.com/lead-management-system/u0022 rel=u0022noreferrer noopeneru0022u003elead management systemu003c/au003e or CRM software, you can automatically allocate leads to the salespeople in a round-robin manner. The system also allows you to define rules and assign leads based on location/zip-code, products interested, availability u0026amp; expertise of the sales reps, etc.