The simple answer is that backlinks only matter AFTER you’ve built the most valuable, relevant content that satisfies your audience’s search queries. Plain and simple. Backlinks are still important, just less important than content relevancy. Content Relevance is the future of SEO. Google no longer relies as much on backlinks. First-hand User Engagement metrics and Content Relevance are the newer and better ways Google has at its disposal to measure Content Value.  By crafting engaging content powered by our SaaS SEO strategy, you can solve your customers’ challenges and naturally receive organic links for free as your resource is shared around the web. Only after we’re done building this foundation of Content Relevance do we amplify the power of your website by getting your brand published in media and related high-authority digital resources.