Completely filling all fields in your listing is the first step toward coming up first in local searches. After you have claimed your Google Places page, use geographic keywords within your page titles, links, headers, and your content strategy. This feeds GoogleBot helpful data that can put your listing first whenever someone actually searches for your business name, type, or services in your local vicinity. Hire a search marketing expert to help you get listed in local search directories. Without using repetitive or wordy sentences, include as much information about your business as requested by Google. Fill in every part of the listing form. This helps with click-through rate and helps those who find you feel assured that you are the business they are looking for. Include such things as holiday hours and specials. Then complete the process with semantic enhancements that make voice search easier.