Qualifying leads saves time and resources. Here's how to approach it: 1. Lead scoring: Develop a lead scoring system that assigns points based on criteria like budget, industry, and pain points. Leads exceeding a certain score are considered qualified and prioritized for sales outreach. 2. BANT qualification framework: This framework uses criteria like Budget, Authority, Need, and Timeline to assess a lead's qualification. Leads that meet all or most criteria are considered promising prospects. 3. Discovery calls: Schedule calls with leads to delve deeper into their needs, challenges, and decision-making process. This allows you to determine if their needs align with your offerings and if they have the budget and authority to make a purchase.