Before working at Pentawards I had minimal experience of packaging. I had worked for a few brands which needed packaging and it played an important role during the design phase. Both industries place a strong emphasis on aesthetics, storytelling, creativity and innovation. My experience in fashion helped me to understand the industry quickly; the importance of visual appeal, brand identity and consumer engagement permeate through both packaging design and fashion. For the gala last year, we did something very different where we had a catwalk for the winners to walk down and have their moment. Maybe this was heavily influenced by my fashion experience.