Ambassadors have a dedicated network, and when brands hire ambassadors, their brand is exposed to a brand new audience. People are more inclined to buy from people than companies. Brand ambassadors add a human touch and become the face and voice of the brand. 74% of consumers have reported that word of mouth marketing has a significant impact on their purchasing decisions. Brand ambassadors can modulate how the public perceives the brand. They build a brand’s reputation through positive word of mouth marketing. Ambassadors work to increase the sales of the brand by boosting its market awareness. The ambassador’s credibility increases the brand’s trustworthiness and makes the brand seem more reliable.