A field sales representative ( also called a "field rep" or "sales rep") is an employee of a company who sells products or services to customers in a geographic territory. The job of a field sales representative is to develop relationships with customers in their territory and to generate new business opportunities. A successful field sales representative is usually outgoing and personable, and has strong communication skills. Products that are sold by field sales representatives include: software, hardware, medical devices, office supplies, and more. Services that are sold by field sales representatives include: IT support, marketing services, consulting services, and more.