For aesthetic practices, YouTube, Instagram, and TikTok are indeed some of the best social media platforms due to their highly visual nature and appeal to a broad audience. By strategically utilizing the most impactful platforms, aesthetic practices can tap into the power of visual content and connect with their target audience in a more meaningful way, ultimately driving brand awareness, patient acquisition, and practice growth. However, it's crucial for practitioners to maintain professionalism, adhere to medical ethics and regulations, and prioritize patient privacy and consent while creating content on these platforms.