Consuming a wide variety of quality protein sources through whole foods should always be a priority… A balanced whole food diet may include adequate amounts of grass fed meat, fish, poultry, eggs, nuts, seeds, legumes and organic dairy. However, many people find this difficult for various reasons e.g. time poor, lack of access to quality food, eating too much processed food and increased requirements (e.g. pregnancy/breastfeeding and athletic training + competition). Protein offers a convenient and natural source of protein to help people meet their daily recommended requirements.