Every action that takes place on your website should be tracked. Should that be a button, a click on a number, or an email address or form completion. This tracking will ensure that you can view the source of the traffic, whether that was paid ads, Google organic, or social media platforms. A client once phoned us and told us how he had spent about R30 000, 00 monthly on SEO and Google Ads in South Africa (then still called Google Adwords) and he just didn’t get leads from Google. We asked for access to his Google Analytics and drilled down to what was pushing traffic to his site, only to find it was Pinterest. Pins that’s his staff had posted a year ago were still generating traffic to the site, in the thousands of unique visitors. He should have been spending that marketing spend on Pinterest, so we changed our focus and helped him grow on that platform. Agility is key as a digital marketing agency in South Africa, we understand this and practice it in our work.