A really important thing to check is if your competitor's audience is as engaged as you think they are. Social media engagement measures the success of your engaged audience, not just how many followers you have. There’s no point in having an extremely large number next to your YouTube channel if your subscribers aren’t even watching your content. Video views and subscribers are just as important as each other.  Watch time, click-throughs, comments, likes, and shares are all extremely important metrics to understand. To learn about YouTube metrics, head over to read what do social media engagement metrics mean.