This refers to the philanthropic efforts by companies where they provide support to community projects, non-profits, or social causes. This can be in the form of donations, grants, sponsorships, or employee volunteering time. It's a way for companies to contribute positively to society and often aligns with their corporate social responsibility strategies. Corporate gifting in that context is a specialized form of giving. It is based upon the philantrophic efforts mentioned above but goes one step further in presenting these to their customers, partners, employees or other stakeholders in form of gifts. As an example: a company decides to spend money on a certain social project based on the amount of employees in their company. This later then can be presented in various (tangible) forms towards their employees as a xmas gift.