There are plenty of ways to track potential customers — and we’ve collected some of them here for your convenience.  1. Survey the members of your target market (but define the market at first) 2. Analyze your competitors and their customers. Formalize their campaigns and targets.  A little targeted ad can go a long way toward the target audience. Use them wisely. 3. Enlarge and extend your social media presence. 4. Be responsive — but not carpet-type responsive. Define posts and groups you will cater to — and respond to EVERY call of their members. Offer help, and you’ll be rewarded.