Luckily, choosing a blush shade is much easier than shade matching for foundation, but the same basic principles will apply. If you’re fair, you’ll go for more of a peach or pink pastel hue depending on your undertone. If you’re fair with cool undertones, then a nice bubblegum pink is for you, but warmer or neutral tones will look best with something that has a little more heat to it like a punchy coral. The deeper your skin tone, the more intense you can get with your blush color. Olive and medium toned skin can handle an even warmer coral or poppier pink while darker skin will benefit from more pigmented shades such as a rich berry or brick red. But, if there’s a blush shade you really like, there’s no reason not to wear it regardless of your skin tone.