Registered financial advisors are held to the standards of conduct outlined in Reg BI (Regulation Best Interest). The general obligation states that advisors must act in the best interest of a retail customer without putting their interests ahead of the customer’s.  In addition, because several partners at MPACT Financial Group hold the Certified Financial Planner designation, we are held to a fiduciary standard of conduct anytime we are providing financial advice.   For more information, please see CFP Code of Ethics and Standards of Conduct.