Google My Business allows companies of all shapes and sizes to appear in local area Google searches. It offers brands the chance to review and update their contact information, location data, and lists of goods and services they offer. Google My Business services provide a high-powered tool in which you, as a business owner, can help turbo-charge your performance by customizing how your business appears to customers in the local area. With even a free profile you can begin the process of standardizing information about your company which will appear in Google search, Google Maps, Google Shopping and more.