The marketing strategy of big garage door contractors would be to advertise and market their products through a variety of channels, including print, television, digital marketing, and strategic partnerships. They would also likely invest heavily in research and development in order to create new and innovative products that would appeal to their industry trends. A small garage door contractor, on the other hand, would need to be more focused on their marketing efforts due to limited resources. They would likely focus on one or two marketing channels that are most effective for reaching their target market. Additionally, they would need to be very efficient in their use of resources and be creative in their approach to marketing in order to compete with the big businesses.