CRO is a flexible and capable programme that may be used for a wide range of potential activities. Our staff may suggest adjustments to your website's content, layout, programming, or other features according to a structure of goals in order to boost CRO metrics. Because there are so many different activities, "Points" serve as a tool for managing your investment in those that strike a balance between the potential impact of these improvements and the time required to implement them. Every CRO program we provide has a predetermined budget of 'Points' to assign each quarter in order to benefit your website.