There is no infallible method of protecting information that is presented online. However, we do work closely with our clients when the information is perceived to be of a sensitive nature. If the survey contains any sensitive material and/or content, it is clearly mentioned in the survey invitation and where appropriate within the survey – providing panelists the opportunity to opt-out if they cannot or wish not to abide by confidentiality consents. However, ultimately, it is the client’s decision whether or not the information is too sensitive to risk disclosure.