Incentivizing your marketing efforts is a smart thing to do, which is why ICO bounty hunting has become so popular. Bounty programs are stellar, and rewards/incentives are offered to users for completing specific activities. Whether it’s sharing one of your Facebook posts or just following your ICO account on Twitter, you’ll have to reward users with something. Whitelist spots are often used as a prize in bounty marketing, but you can also choose to giveaway tokens if you’d like. Whitelist spots are used to reserve space for certain people when the ICO is launched, ensuring that they don’t miss out on a chance to purchase tokens.