Die cutting is a process used in label printing to cut custom shapes and sizes from printed materials. It involves the use of a die, which is a specialized tool that cuts the label material into the desired shape. Here's how the die cutting process works: Custom Die Sizes: As a digital print shop, we offer die cutting with thousands of custom die sizes. These custom dies are created to match specific label sizes and shapes requested by the customer. Lamination and Matrix Stripping: During the die cutting process, the labels are typically laminated. Lamination adds a protective layer over the labels, enhancing their durability and resistance to external elements.  Stripping: During the die cutting process, the waste material (the matrix and any excess label material) is removed from the finished labels. This is known as matrix stripping, and it leaves the individual labels ready for use.