As Google’s ranking algorithm gets revised constantly, it is important to know where your website ranks at any point in time. You can track your website’s ranking through a free tool provided by Google called Search Console. Once you sign up for Google’s online tool, you can gain important information about your site within the Google landscape. For example, you can see the main terms that visitors use to find your website and how your web pages rank for these search terms over a period of time. If analysed well, this tool can provide invaluable insights that will sharpen your SEO decision making.