Having campaign optimization and retargeting efforts rely on user-level data is no longer a viable solution. It compromises users' privacy and creates significant data blind spots. Recent privacy changes in the industry have made it very clear: it's time for a new way forward. Deep campaign insights and great marketing decisions can be made based on aggregated data, as long as the data is:
* Accurate
* Complete
* Generated from user-level data (that remains within the Data Clean Room)
The Privacy Cloud can help you achieve exactly that. It ingests user-level data, compliments it with other data, and provides you with the comprehensive insights you need, based on your business logic, to grow your business in a privacy-centric way.