Yes, absolutely! You have to treat your web-to-print website just like any other website and make it SEO-friendly. Your website content needs to be quality, concise, unique, and to the point for starters. Besides, do keyword research and sprinkle relevant information across the website, including title tags and meta descriptions. Do not forget to do off-page SEO activities like link building, directory submission, bookmarking to boost online visibility.  Most importantly your storefront loading time should be very fast as Google prefers to rank those web pages which load within 2-3 seconds and are mobile friendly.  To learn more, check out our blog post