We're yet to see 2023's date for Amazon Prime Day. In 2022, the event ran from July 12th through July 13th. While Prime Day occurred at a different time in 2020 and 2021 due to the COVID-19 pandemic, 2022 saw the event return to its original mid-year slot in July.
However, it wasn't just Amazon where you could find significant reductions this year. Other retailers, such as Best Buy and Dick's Sporting Goods in the US, and John Lewis and Decathlon in the UK, also slashed their prices.
Prime Day was first launched, by Amazon, in 2015 as a single-day event featuring exclusive deals on a range of products for Prime Subscribers. In 2017, for the third annual shopping event, Amazon extended Prime Day across two days in July.
The event continued yearly over two days until 2020, when the COVID-19 pandemic significantly impacted business and supply chains worldwide. As a result, Amazon moved Prime Day to October during that year while holding the 2021 event in June.