The number of visitors who placed an item in their cart during the session. You can use these rates to gauge the success of your product selection, your marketing efforts, and the functionality of your site. You can also use them to determine whether you are showcasing your products in the most compelling manner, or if you are putting your most compelling products in the foreground.
In March 2020, Statista reported that 88.05% of online shopping orders were abandoned. Thus, it is clear that improving these rates can result in significant increases in revenue for your business.
Sessions with cart item viewed / total sessions = Add to Cart Rate