There are several different types of artificial lures, including crankbaits, jerkbaits, spinnerbaits, jigs, and soft plastics. Crankbaits and jerkbaits imitate baitfish and can be fished at different depths. Spinnerbaits are great for covering a lot of water quickly and can be fished at different depths. Jigs are versatile and can be fished in a variety of ways, such as flipping, pitching, or dragging on the bottom. Soft plastics are versatile and can be fished in a variety of ways, such as Texas rigging or Carolina rigging.