AMP, also known as Accelerated Mobile Pages, is an offering of Twitter and Google that helps make faster mobile pages. It refers to an open-source library that helps create a quick and lightweight loading web page. It lets marketers and publishers make mobile-friendly web pages that work well on different platforms and are compatible with all sorts of browsers. As these pages are uploaded, the mobile sites function well at less bandwidth and become fleet-footed at loading, regardless of the device or network used. Thanks to this project, that brought a notable shift in the way a digital marketing campaign is carried out. It simplifies the process and helps streamline the campaigns with much ease and at quite a faster pace than ever before.