To comply with ADA Title III requirements, you need to make sure all the non-visual information is available in an alternate format. This includes providing clear audible communication in a place where deaf or hard of hearing people are likely to find the communication. It also means that large print text needs to be provided for people who have difficulty reading regular text. Captions for video content on websites are also a requirement for ADA compliance.
The website must be made accessible for people with disabilities and it must comply with ADA Title III standards. For website accessibility, it is important to ensure that website navigation is intuitive. The website can also be made more accessible by providing website audio as well as captions.