Although Starbucks has its own specialty coffee, they are considered a second-wave coffee. This is because their company started when the coffee business was seeking growth. Moreover, considering that they have many branches nationwide, they have proven that they caught a large group of people nationwide.
Furthermore, their coffee prices are not that affordable. This means that they don’t really offer a need for anyone to power up and be caffeinated. And if they do, that purpose is not that higher than their way of providing luxury.