There are LOTS of ways to work with search engines, and each engine is a bit different than the other.  One way is to try to put your "keywords" into your page title, which is in the code the computer reads to upload your page.  You can also put what are called META tags in your HTML for the search engines, although some engines do not use META tags to index sites.  Additionally, just making sure your "keywords" are in the text of your index page helps too.  There are literally TONS of ways to work with search engines, these are just a few pointers.