Not at all. In a world changing at unprecedented rates, companies have realized they must keep up with an evolving market. As Eric Ries says in his book The Startup Way, “In today’s marketplace of uncertainty, whoever learns fastest wins.” The principles of entrepreneurial management can be applied across many sectors and different size companies. While the Lean Startup methodology was developed in an entrepreneurial setting, the process is just as applicable to ongoing innovation and product development efforts in mature companies. In fact, the gains to be realized in this setting can be far greater, as the path to the customer may be obscured by far more waste, bureaucracy, and distance than in a new entrepreneurial effort. For a growing startup company or corporate project team, Lean Startup provides the framework to maintain the entrepreneurial spirit in the face of rapid growth.