Glad you asked! Not only is watching TV as close to eye-level as possible important for health reasons, but it will also assure you get the best TV performance from a color and clarity standpoint. Watch this quick video to understand both health and TV picture quality angles. For the highest quality TV picture, manufacturers suggest the bottom 1/3rd of your TV screen be BELOW eye-level. Viewed from a standard distance, however, the typical height above a fireplace will be well above the manufacturer-suggested viewing height. This causes significant degradation in TV brightness, contrast and color gamut (the accuracy and reproduction of color from a TV screen). Furthermore, when a TV's mounted too high, there's more at stake than just your picture quality...there's your health. Placing a TV high on the wall moves the image you’re trying to watch well above the recommended eye-level. Craning your neck into an unnatural position for any extended period of time is going to cause discomfort, but doing so for even short periods of time, day after day, can have lasting effects.By pulling your TV down towards eye-level with MantelMount, you're assured a much finer picture color and clarity, as well as your greatest level of comfort and enjoyment!