Schema markup is important for SEO because using it provides benefits for both search engines and users. Structured data gives search engines explicit instructions about your pages’ content. As a result, it helps search engines understand and index your pages better. As shown in the example below, Google also uses schema markup to display your page as a rich result in SERPs. search result that includes images and breadcrumbs Schema markup also makes the search experience more engaging among users, thus increasing your click-through rates. Structured data provides searchers with more details about your page, giving them a clue about what to expect when they click on your page.