Because the hair is lightened, the color may fade depending on porosity and the shampoo used. To protect your color and help keep it from fading, we recommend using our Color Protecting Shampoo and Conditioner to maintain the color. To keep your color hydrated and toned, you can use our Color Therapy color depositing hair mask in place of your regular conditioner. To maintain your color and add intense shine, you can use Color Reviving Gloss between coloring sessions.