There are many ways to market yourself as a lawyer, here are some examples:
Social media: Depending on where your target audience (clients, or potential employers) spends their time, it may be worth cultivating a presence on social media. Share helpful posts related to your practice area, areas of the law, or the business of law that you’re passionate about. Be professional, but be yourself, and cultivate a growing follower base.
Online groups: Post in online forums where potential clients might spend time (e.g., if you’re a divorce lawyer you can look for a Facebook group for recently separated parents looking for advice in your area). Don’t provide legal advice, but make it known that you’re a lawyer and you’re there to help—potential clients will know who to call when they need you.
PR: Make yourself available to the press for commentary on relevant issues to increase your profile and that of your firm. Sites like Help a Reporter Out (HARO) will help you find opportunities in your area.
Online profiles: Claim any and all online profiles (especially free ones). Google My Business and Yelp are obvious, but you can also claim listings on Apple Maps, Bing Places, and more.
Choose what’s best for you. And to stay compliant with ethics rules, never share specific or sensitive case or client information, and never provide legal advice unless you’re deliberately creating a lawyer-client relationship and doing so over a secure channel.