Sports figures are portrayed in the media. They represent them as good or terrible, which influences the sponsorship obtained by athletes. Any poor image or personal conduct harms their image and, in some cases, their entire career. The media's portrayal of sports people can also influence how they are treated by other members of society. If an athlete is seen as immoral or unacceptable, it could affect their employment opportunities or even lead to violence against them. In extreme cases, they could even be killed. Media coverage of sports events affects the right to freedom of expression. Newspapers and television channels need to make money, so they show more serious sports stories than others. This means that some events are less well known than others. Also, since they have to fill time by talking about something, they may report on subjects unrelated to sports. Finally, the media can affect the right to privacy if they report information about an athlete's private life or health that they would otherwise have expected to keep confidential. In conclusion, the media can affect the rights of sports personalities by portraying them in a negative way, by not covering certain events or topics, and by violating their privacy.