There are many ways companies can run remarketing campaigns. Here are some examples: Google Ads: Companies can create remarketing lists consisting of people who have visited their website. They can then play targeted ads on the Google Search Network, Display Network, and YouTube to retarget and convert. Email marketing: Companies can run remarketing campaigns by sending personalized emails to people who have already had interactions with their products or services, such as making a purchase or signing up for a newsletter. Facebook Custom Audiences: Businesses can create an audience on Facebook consisting of people who have visited their website or come from customer lists, catalogs, apps, etc. They can then play targeted ads to this audience to re-engage them. They can then play targeted ads to this audience to retarget and convert. Instagram Shoppable Posts: With Shoppable Posts, e-commerce is linked with content. This way, products can be sold directly via Instagram. This type of post is great as a remarketing post, as it takes potential customers directly to the product page to make the purchase. Retargeting pixel: Companies can use retargeting pixels on their website, which allows them to play targeted ads on other websites visited by the same people who have already visited their website. All these examples show that there are many ways to run remarketing campaigns and retarget potential customers.