This is a very important aspect of selling a business and probably the most contentious.  There will be many views on what constitutes value.  Sellers will have one view, buyers another, accountants another, etc.  There are multitudes of formulations, all of which produce different figures depending on who you’re talking to. It is important to recognise the price range your business is likely to sell in.  If you’re unrealistic it won’t sell, and you and likely buyers will become very frustrated. You could also be harming the prospects of a sale sometime in the future.  If you’re too low, then obviously you miss out or create suspicion. Businesses sell in an open market with a willing buyer and a willing seller.  The market determines the price – the true value. When we meet with you, we will gather detailed information on your business and then present you with a Market Appraisal.  This gives you the price range we expect to sell your business for on the open market.  This is not a valuation and cannot be used for that purpose. For a formal valuation appraisal and opinion, many business owners use LINK to have a written opinion prepared on their business and establish the price range. This is useful in the case of one partner wanting to buy out the other partners, a management buyout or valuation for family estate planning.