The Microsoft package includes the ability to use Microsoft Teams as another main channel to expand your reach. It comes with full structured two-way communication capabilities - so you can send polls through Teams and see all answers in one report. This also helps with desktop & mobile notifications, and even a better international reach for greater message awareness.
You also get Azure AD SSO and Azure Data Syncing, and use of the Outlook and Excel Plug-ins for quick message sending and easy data uploads.