Social media helps you to roll your guards down and often lead to emotional cheating without your awareness. When you find someone interesting online with common interests, you begin to like and comment on each other's posts. Next, you share interesting posts with each other… with time you find yourself messaging them more often than required. Social media also helps to connect with old flames… nothing wrong with that… However, regular contact with old flames can rekindle old feelings. Moreover, if your current relationship doesn’t offer you that kind of excitement, you’ll lean more towards emotional cheating.