This has always been a bit of a controversial topic. To put it simply, if you have an amazing on-site leasing team in place that you have confidence in showing the value of the property, withholding that information could be of benefit (especially if your rates are high for the market). On the other hand, if your on-site leasing teams struggle with converting a prospect to a resident, putting pricing online can help with finding future residents who are ready to make an informed decision. Since not all students that are leasing these apartments are physically present, they are likely to rely on the information they find on the property’s website. If rates aren’t there, they may just move on.