It’s Semrush, without a doubt.
Ahrefs is good for those on a budget, but its features are limited. It lacks crucial options for helping you to analyze your site’s technical areas. These include readability analysis for content, SSL misconfigurations, fixing slow-loading pages, and more.
Aside from that, ease of use is mentioned repeatedly in Semrush reviews. Its panel is not only simple but also feature-rich. Moreover, the vendor has a dedicated knowledge base for beginners and experts. It has plenty of valuable tips that make the use of the platform hassle-free.