The reality is that the rise of technology has made it harder for real estate agents, and that’s not going away. People have access to more real estate information than ever before, which makes it easier to buy and sell homes without the help of an agent or broker. Thanks to the internet and mobile access, people can check pricing on similar properties, access listing data, and follow market trends from almost anywhere in the world. Sites like Zillow, Realtor.com, and Trulia are a dream for home buyers and sellers. Like other professions, real estate agents have a choice to continue with business as usual or change as the industry evolves. For some, this is a challenge; others may view it as an opportunity to show that they provide value customers can’t get from an app or from doing everything on their own.