Our retail prices are comparable and on par with other premium interior paint brands. Our product is more costly than lower quality brands for the following reasons: We are one of the only paint companies in the US that is Cradle to Cradle Certified, assuring you that our product meets the strictest global standards for material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. The perceived money saving from using cheaper materials at the beginning of a project can lead to much more expensive consequences in the long term, whereas choosing Alkemis Paint from the onset is the more practical, more affordable, cost-effective and environmentally-friendly solution overall.  Around 80% of costs are ultimately incurred during use for maintenance and repairs. Therefore, the selection of initial building materials should be based on value, quality, stability, sustainability and performance over the entire service life of a building. In most cases, Alkemis Paint will typically give 20+ years of satisfactory performance before repainting is necessary (far exceeding the life cycle of traditional latex or acrylic paints). Consequently, it is conspicuously efficient economically, with long renovation intervals and long-term savings, so maintenance costs are minimized due to long-lasting functionality and appearance.