Global vitamin D market is characterized by the following drivers:
Prevalence of vitamin deficiencies
The prevalence of vitamin deficiencies in several developing regions such as the Asia Pacific and Africa is one of the major factors fueling the growth of the vitamin market. According to the World Health Organization (WHO), one-third of total children were affected by vitamin A deficiency. Sub-Saharan African and South Asian regions contributed to the highest affected rates of about 48% and 44%, respectively, in 2013. This presents vitamin manufacturers with prospects for growth in the market. Some vitamin manufacturers are tapping into this opportunity and addressing the issues of malnutrition by introducing blends of vitamin premixes for a wide range of applications.
Read More