Some of the main capabilities are building workflows and collaboration, content functions (such as authoring, modeling, presentation, delivery, versioning, change management, indexing, metadata and search, security and access control), Experience functions (such as personalization, testing, optimizing, designing, analytics, site versioning, and change management), Forms (designing, integration and delivery), Image management and editing, support for multiple (language, channel, device), marketing automation, platform (extensibility, account, and access service) integration (Digital asset management, product information management, eCommerce, CRM, etc.), social media integration, recommendations, management (of channel, content, search).