When it comes to B2B sales, there are three main types that businesses should be aware of. The first type is direct sales, which involves a sales team or representative reaching out directly to potential customers to pitch their products or services. This can be done through phone calls, emails, or in-person meetings. The second type is channel sales, which involves using intermediaries such as distributors or wholesalers to sell products to end customers. This approach can be beneficial for businesses that don't have the resources to directly reach a large number of customers. The third type is e-commerce sales, which involves selling products or services through an online platform. This type of sales has become increasingly popular in recent years, as more and more businesses shift their operations online. Ultimately, the type of B2B sales that a business chooses will depend on their specific needs and resources.