A highlighted sample paragraph should be between 40 and 50 words long, or approximately 300 characters. SEMrush previously found 40 to 50 words to be the sweet spot for paragraphs, thus I am confident in this amount. You should always write longer content than that if you want your readers to engage with you and your message. In terms of quality vs. length, it's all about finding that balance. Your article shouldn't be full of lengthy sentences and paragraphs; rather, it should contain a good mix of content that is not only informative but also entertaining. Length can be a difficult factor to measure when writing for the web because there are no set word limits. Some websites allow for 2,000 words while others allow for only 500. However, you should still try to keep your articles under 10 minutes of reading time. For example, an article shorter than that doesn't give your reader enough time to feel like they're getting value from what you've written. However, an article that's longer than necessary may confuse some readers who want to know how much content they will get out of the piece. The key here is to find that balance between being informative and entertaining to hold your reader's attention.