Whether or not a website publisher gets paid for outstream ads that are skipped by users depends on the specific ad format and the terms of the ad campaign. Some outstream ad formats, such as in-banner video ads or in-feed video ads, may be skippable after a certain period of time has elapsed. In these cases, the website publisher may still receive payment for the ad even if it is skipped by the user. Other outstream ad formats, such as in-article video ads or floating video ads, may not be skippable. In these cases, the website publisher would not receive payment if the ad is skipped by the user. CineWeb uses ads that pay after 6 seconds of view and the skip button appears after the 6th second. Thus the view will be rewarded even if skipped.