Digital strategy is a process of defining the roadmap and direction, analyzing existing challenges or gaps, making decisions on resource planning and budget allocation to accomplish the desired business objectives. Today, digital strategy and planning have become prominent in enterprise strategy; in fact, it is gaining more and more attention in the strategic management of the business. It is now a way of life as every user is influenced by the digital technology. Digital strategy may also extend to create the mechanism and framework for implementing and executing the plan. It is performed by CMOs, digital marketing strategists, brand strategist or whoever are involved in the organization growth. Organizations are realizing the power of holistically integrating data-driven marketing, social media, data analytics, cloud technology, and mobile platforms into their digital strategies.