NetMass Incorporated is similar to a holding company in that operates its online backup business under a different website and a different name.  Specifically, the name ServerBackup.com.  This is done for several reasons:
To help clarify what service is offered.  ServerBackup.com is descriptive to the service it provides.  Namely, fully private, hybrid, and fully cloud based server and data backup solutions.
To help distinguish our backup services from our archiving services.  While they may seem the same, backup and archiving are very distinct. More Info