Anonymity drives the illegal online puppy trade. Anyone, anywhere in the world, can create an account on a classified ad site and sell a puppy, then disappear without a trace.   Due to the lack of traceability in the online trade, there is no way of knowing for sure the exact origins of puppies in Europe.  Lack of traceability of dogs and the people involved in their breeding and sale is enabling the illegal trade across the EU. It allows unscrupulous puppy dealers to easily advertise puppies online with little threat of being caught.   However, as the preferred channel to market for illegal dealers, online platforms can also drive the solution to ending the trade. FOUR PAWS is collaborating with several pioneering classified ad sites who support our Model Solution for full traceability across the EU online puppy trade. Find out more!