There are several advantages to creating a custom E-commerce store. When you work with AddWeb Solution, you get benefits, such as customized features to incorporate all the specific features you want, custom branding and design to enable consistent branding and UI/UX across all customer touchpoints, better scalability to meet your current and projected business volumes and expansion plans, absolute ownership and control of the custom codebase to easily edit and integrate without restrictions, ensure better performance for speed, security, SEO, etc., and lower total cost of ownership in the long term. A custom E-commerce development company is the best option if you can manage the upfront investment.