A sticker isn't always simply a sticker. Before the 1967 season, Ohio State football coach Woody Hayes replaced his team's red helmets with the now-iconic silver headgear. Hayes introduced a new strategy with the new uniform: individual players' contributions—those that helped the team win but could otherwise go unrecognized by [...] Hayes told his team to stick them to the slick metallic backs of their new helmets. What appeared to be a simple gesture of acknowledgement has now become a time-honored custom. Helmet sticker awards are presently used by 22 Division I FBS teams. These decorations, however, are much more than gestures of gratitude.