If you're unsure of which Wix pricing plan is best for you, we would recommend the Business plan for most websites. It's not too expensive and doesn't have unnecessary features. If you're running a large business, we'd recommend choosing the Business Elite plan to get priority customer support. If you're looking for an online store, we'd recommend the Core or Business plans. The Light plan will give you all the essential features, while the Business Elite plan will give you priority support in the event something goes wrong.