If you cancel your subscription, the following measures will be taken by Datahive: Data collection will be paused: this means your data models and connectors will stop working and no longer collect new data. This may cause reports and dashboards to show incomplete data. Other functionality using data processed by Datahive360 may be affected in other ways. If you’re using our custom audience connectors, target audience segments will not be updated using the latest data from your CRM or other data source anymore. You will lose access to our free dashboard templates designed for Google Data Studio. Any dashboards already installed in your Google Data Studio environment will remain available. You will lose all your data stored with Datahive360 permanently 90 days after the effective end date of your subscription. If you wish to create a backup of the data residing in your account, we strongly recommend doing this before the effective end date of the subscription you wish to cancel.