I)The best ideas always come from the product design team. II)Empathy toward the end user is essential. III)A well-designed product should be timeless and not need to change. IV)It's better to get a new product design "just right" before releasing it to customers. [bg_collapse view="button-green" color="#4a4949" expand_text="Show Answers" collapse_text="Hide Answers" ] II)Empathy toward the end user is essential. [/bg_collapse]