There are some differences between Baidu and Google based on search engine optimization (SEO). Baidu tends to display search engine results pages (SERPs) on Chinese sites while Google is more likely to display them around the world. Also, Baidu mainly uses Mandarin Chinese while Google uses English while supporting a lot more languages. Besides, Baidu SEO makes keywords, backlinks, title tags, and meta descriptions more influential than Google SEO. Our China marketing agency can help your company better understand these differences and help you take advantage of these features for effective SEO.