– *ATL (Above The Line):* This refers to promotional activities conducted at the national, regional, or larger level, covering a mass audience. – *BTL (Below The Line):* Money4Drive deals with BTL, which involves non-media communication strategies to engage with the audience on a more personal level. – *TTL (Through The Line):* Money4Drive incorporates both ATL and BTL communications, providing a holistic approach to advertising that combines mass coverage and personalized engagement.