A few reasons make Zotac cards less expensive than competing brands like Gigabyte: Simpler cooling designs with smaller heatsinks and fans Less RGB lighting and cosmetic frills Not as overclocking-focused with fewer high-end components Retail directly to consumers unlike third-party graphics card makers Tighter profit margins to remain competitively priced The savings don't compromise too much on everyday gaming performance. But expect less overclocking headroom and features.