Start by targeting your local community. Identify neighborhoods that would be a good fit for your services and directly reach out to those residents. Make sure your lawn care services are top-notch. Word-of-mouth is a powerful marketing tool, so make sure your clients are happy with your work. Get involved with local organizations and events. Offer free consultations or discounts to people who mention that they heard about your services from you at an event or through their connection with a local organization.