As we’ve mentioned, PPC works best with Search Engine Optimization, which is the long-term solution to increasing traffic, scoring more sales, building up the customer base, and improving user experience on the platform. SEO is highly effective, but it takes significant time to show drastic results due to the search engines’ algorithms and protocols. On the contrary, pay-per-click advertising is an excellent option for targeting specific goals your eCommerce business has set and pushing to reach certain milestones. For instance: if you’re launching a new product or having a big sale, it would be a great option to launch an effective PPC campaign to drive traffic to your website because, in combination with a convincing offer on the platform itself, pay-per-click advertising can show instantaneous results in raising sales significantly.