Madeline has just moved to Mobile, Alabama for her new job.
Not yet being familiar with the area, she pulls out her phone at a gas station to search for a nearby restaurant to eat. Madeline hasn’t even looked at the search results before she sees a mobile ad at the top of the page — an ad for the restaurant right across the street, advertising its five-star status!
It doesn’t take long for her to decide that that’s where she’s going.
In the above scenario, the restaurant’s ad was so effective because it met Madeline right where she was — on her phone at that gas station.
This mobile marketing example demonstrates one application of mobile marketing, but it’s far from the only one.