The term business landscape is used to describe the broader environment in which a business operates. This includes the economic, social, technological and political factors that affect the performance of a business. By understanding these external forces and their potential impacts on a company's operations, businesses can be better prepared for any changes or challenges they may face in the future. The concept of ‘business landscape’ also takes into consideration how different industries within an economy interact with each other and how this affects competition between companies operating within those markets. By getting familiar with all aspects of their sector, businesses can make informed decisions about their strategies and long-term goals while staying ahead of others in terms of innovation, profitability and customer experience.