The 4 E’s of digital marketing are experience, engagement, exclusivity, and emotion. Experience refers to the need to create a positive and memorable experience for the customer, while engagement involves creating opportunities for two-way communication and interaction between the customer and the brand. Exclusivity refers to the need to create a sense of exclusivity and special treatment for the customer, while emotion involves creating an emotional connection between the customer and the brand. By focusing on these four elements, businesses can create a customer-centric approach to digital marketing that builds loyalty and drives results.