Understanding your competitors’ strengths and weaknesses lets you identify your business’s opportunities and threats. The intel you gather from analyzing your competitors’ strategies and activities informs your own strategy so you can improve them. Competitive analysis tools streamline the process of digging up your competitor’s strategies. Other competitor tracking tools even have easy-to-understand dashboards that make analysis a breeze. Ultimately, the top competitor analysis tools are critical apps that efficiently gather and analyze competitive data, enabling you to focus on improving your strategies to get ahead.