There is no one-size-fits-all approach to this question. Every company is different, with unique business goals and objectives. Fortunately, you don’t need to spend a fortune to benefit from Google Ads. Larger budgets may yield more immediate results, but Google Ads allows businesses of all sizes to see a positive return on investment.  By targeting the right keywords, creating first-class content, and partnering with an advertising agency like Aperitif, you can drive organic traffic, boost your sales, and achieve your goals without breaking the bank.