Invoice prices on our site match the price listed in a document from the auto manufacturer and distributed to its dealers commonly known as the "dealer order guide." However, an individual dealer may add items such as advertising fees.
Please note when comparing invoice prices that it's important to ensure the vehicle's styles and options are an exact match. For example, the invoice price of a Honda CR-V EX FWD (front-wheel drive) will be slightly less than the Honda CR-V EX AWD (all-wheel drive).
Also, regional pricing differences can be the cause of a discrepancy. For example, in the South and Southeast, large independent distributors control the pricing of Toyota vehicles, and they may set different prices than those established by Toyota for the rest of the country. Similarly, in the Northeast, an independent company distributes Subaru vehicles and can influence pricing in that region. Learn more