Google analytics will tell you how many users converted, how many users led you to achieve your goals, what is the multi-channel funnel, what are the channels that users interacted with before they finally made a purchase. It also has a tool for heat map, inbuilt. You want to find out where, which section of the website users are spending more time on, which buttons they are clicking. You understand all these from the heat map tool within google analytics. You can also check out this article to know the most effective tips for business growth.