There is no one answer to the question of what skills you need for digital marketing. The most important thing is to be able to understand and analyze data. You need to be able to look at a set of data and identify trends and patterns.  This will help you create content that is relevant and engaging. Additionally, you need to be familiar with SEO and SEM techniques. These will help you ensure your content is visible to your target audience. CRM skills are also important in digital marketing.  You need to be able to manage customer relationships and communicate effectively with customers. Finally, social media skills are essential. You need to be able to create compelling content and interact with users on social media platforms.