Once we know how SEO works and what it does, you can use different SEO tactics to increase your website or page visibility in the search engine results. The 2 main types of SEO are:
On-page SEO: On-page SEO involves optimizing the individual web pages of the website in order to earn more traffic and rank higher in search engines. On-page SEO refers to optimizing elements like the page content and HTML source code which can be controlled by you. As a developer or owner of the website, you can determine the quality of the content used and handle technical issues if any.
Off-page SEO: Off-Page SEO has to be carried out off your website. It refers to the activities which are carried out by you or someone else away from the website to optimize it in order to improve the inbound traffic and its ranking on search engines.
Both on-page SEO and off-page SEO work towards making the website more user-friendly and trustworthy, for both individual users and search engines.
When search engines send crawlers to your website, they can determine the quality of the website, its level of security and user-friendliness.
These factors help determine how well your website or page is ranked for different searches.