A content hub is a central point of contact for marketing and communications managers that manages relevant content and at the same time offers a whole range of functions that support the creation, editing, and distribution process. This enables all tasks related to omnichannel marketing to be mapped and, at the same time, significantly increases the efficiency of content processes. The core of a content hub is digital asset management, i.e. the storage and management of images, photos, videos, graphics, presentations and documents. To meet the contemporary requirements of omnichannel marketing, a DAM system must also be able to map complex metadata and transparently manage image and access rights. In order for a pure DAM system to become a content hub, it must be possible to integrate additional elements such as product information and texts so that a comprehensive context can be created. The pure management and linking of relevant data is completed with marketing functions, workflows and integration with applications such as Adobe InDesign or Microsoft PowerPoint. This makes the Content Hub the centerpiece for all corporate and product communication and supports product management, customer service, sales as well as marketing in their daily tasks.