Launch a conversational chatbot on WhatsApp:  Customers love messaging brands on WhatsApp because it’s as easy as talking to friends. Send prospects into a one to one conversation on WhatsApp and engage them when they are ready to purchase. Launch an automated chatbot experience on WhatsApp to ensure you’re available to customers even when your business is sleeping. Invest in an AI-powered conversational chatbot and engage customers with personalized offers based on their preferences.  Use online and offline entry points to send more leads into your WhatsApp channel:  Once your chatbot is up and running, it’s time to acquire more leads via WhatsApp.  You can use a great variety of online and offline entry points to direct more prospects into a chat conversation on WhatsApp. Click-to-WhatsApp ads, QR codes, website widgets, just to mention a few. Learn about each entry point leading to WhatsApp in this article.  Re-engage opt-in customers with regular updates:  When you start talking to prospects via WhatsApp, always aim for long term customer relationships. Encourage your customers to opt in to receive notifications via WhatsApp. This way, you can start nurturing them with regular updates about the topics they are interested in.