Before diving into the answer, let's discuss the two parts to a logo: A logomark and a logotype. The logomark is the graphic symbol that the company associates with its brand, usually represented by icons or images. On the other hand, the logotype is a word or monogram used in the logo to identify the company name. Although a logotype is essential to every logo, a logomark is not always necessary. Depending on what type of business you have, you may only need a logotype so that people can identify your business by name. But don't make the mistake of thinking logotypes are easier to design than a logomark. Some logotypes, such as Coca-Cola, Visa, and Google, are examples of logotypes that are much more than a typed-out font. They were crafted with much care to be recognizable and brand-worthy.