First, it’s important to clarify that a logo doesn’t equal a brand. A brand is the spectrum of experience people associate with your organization.  A rebrand means a client has a brand or logo, but we develop a completely new experience for their audience. We usually recommend a rebrand for organizations who haven’t already established good brand trust.  A brand refresh means we update, define, and develop the experience around your current, existing brand. If you’ve already established positive brand trust and believe your brand standards accurately represent your organization, we’ll turn our focus to aligning your brand with the experience people have around your brand.