Pay-Per-Click (PPC) advertising offers several advantages, including immediate visibility, cost efficiency, targeted reach, and measurable results. PPC places paid adverts at the top and side of search results pages, on websites, YouTube videos, and mobile apps, ensuring prominent placement and quick traffic generation. Advertisers only incur costs when users click on their ads, making it a performance-based model that maximizes return on investment. PPC campaigns can be precisely targeted to reach specific audiences, ensuring that the ads reach potential customers who are more likely to convert.