There is both an art and a science to writing good quality content and having an aptitude for both isn’t a common thing. While it can be argued that just about anyone can learn how to write, trusting your site to anyone who doesn’t have a natural flair for both the art and science of copywriting will almost always result in poor-quality content that doesn’t speak to your audience or even alienates them to your business.
Good copywriting is an investment in your most important online asset. Your website is your digital storefront and as such, you should be prepared to make the investment necessary to project your business and brand in the best way possible. Because, if you don’t, you can bet that someone else out there is.