Tagging: The software lets you tag a digital file as soon as it’s uploaded. Normally there is a list of pre-defined tags, plus the option to create your own. On top of that there is now AI that helps process the files that you upload, automatically tag, and even create new images from existing asset combinations.
Searchability: Searching your marketing material is probably the top feature of the lot. This feature includes filters that should help you narrow down your search and use a search bar similar to Google.
Version control: Once you upload more than one version of the media file you are working in, the software should have the option to store it as a new version, leaving the old one accessible for future reference. Proper versioning helps you talk to the client when you are going through requested changes.
Proofing: A big part of content creation is having approved assets. The software should include some sort of proofing functionality where an external user (a.k.a. The client) can give your team feedback. Also, a place where conversations can take place, so we streamline the approvals.
Access controls: Having a permissions module that helps us determine which user has access to what kind of files is an essential part of a DAM.
Artificial intelligence: I’m including this last one because many tools are using AI to help process digital content right after it’s uploaded. AI will make categorization or tagging suggestions and even suggest a folder location based on the type of visual.
Image resizing: Most DAM solutions have the option to download your media files in different sizes according to your needs. These needs can include a specific social media platform or web content.