Generic and Uninspired: Viewers aren't interested or moved by the bland images, repetitive commentary, or lack of story. Feature Overload: Giving people a long list of features without explaining how they can help them confuses them and causes them tolose interest. Poor Production Quality: shaky video, fuzzy images, and sound that doesn't sound professional lower the value of the product and make people less likely to believe it. Call to Action Catastrophe: Calls to action that are weak or missing make viewers confused about what to do next, which stops them from doing what you want them to do, like adding something to their cart or visiting your store.