Clients often ask, “how would I perform” if my site was “at the top of Google” vs “at the bottom of the page”. We took the organic CTR of the top 3 ranking positions, and multiplied the monthly search volume to give you an estimate of how you’d perform if you were in one of the three spots on average. Likewise, we took the average CTR of positions 4-10 to give a ROUGH estimate of traffic for ranking out of the top 3 spots. If you want to know EXACTLY what we’d estimate for traffic for each keyword in each position, check the All Keywords * All Positions sheet!