SEM is an advertising approach that refers to paid and organic advertising, but it is currently only used to refer to paid advertising. Search Engine Marketing is a great strategy for rapidly driving visitors to a website, particularly for organizations that want instant exposure. By bidding on relevant keywords, SEM may put ads on top of search engine results. Any company, big or small, may use Search Engine Marketing tactics. Tools like Google Ads Keyword Planner and Google Trends will additionally suggest bid amounts for particular keywords to assist you in developing a budget.