TikTok lead generation refers to using the TikTok social media platform to attract potential customers and convert them into leads.  TikTok offers businesses a unique opportunity to create short-form videos showcasing their products or services. To generate leads on TikTok, businesses can create informative and entertaining videos that include a call to action encouraging viewers to visit their website, sign up for a newsletter, or purchase.   By using digital marketing, collaborating with influencers, and using relevant hashtags, businesses can increase their reach and visibility, attracting more potential customers and generating more leads.