Cube was founded in 1993 in the Fichtel Mountains of north-eastern Bavaria, and the company is still based there today. Staying in touch with its regional roots, CUBE is one of the area's leading employers with a 1,000-strong workforce.
Cube’s advanced facilities include a 15,000 m² in-house innovation center, testlab and showroom, and a 55,000+ m² bike production and logistic center in Waldershof. The firm remains owner-managed, with all products created to meet the most rigorous demands.
Every Cube hybrid e-bike and safety-relevant component is tested in Cube's own test laboratory, then in real-world conditions by engineers and team riders.