Titanium dioxide is a natural mineral that can be found in the earths crust. Because of it’s white color, it’s mostly used as a pigment or brightener. It can also be used to make a product more opaque. A quick search on the web will probably inform you about the fact that this mineral has been marked as possibly carcinogenic to humans. But don’t worry, it only causes a threat if you inhale it as a powder. And even then it’s up for discussion how dangerous it actually is, as no cases of people getting sick have been linked directly to the use of titanium dioxide. It's marked as safe for use on the skin. Also our non-nano titanium dioxde doesn't penetrate the skin at all. And because our make-up is a balm, not a powder, there is absolutely no chance your little one will be able to inhale it. So unlike powder based play makeup, we can guarantee it’s 100% safe to use. Found in: Natural Playmakeup Butterfly Blue Natural Playmakeup Fairydust Gold Natural Playmakeup Lollypop Pink Natural Playmakeup Moonlight Silver