Primarily, a crypto investor should perform a precise research and analysis (due diligence) of a project. There are a few common due diligence steps for crypto enthusiasts to make before investing in a token of interest: Product. Studying the whiteraper and project’s roadmap will help you understand its overall concept and team vision, as well as its product uniqueness, usefulness, and viability. Team. It is necessary to carefully investigate individual members of a project team and their background. It is a great sign if team members have already been involved in crypto projects or similar projects in the traditional industries. Also, a project founder should have some crypto industry experience and excellent reputation. Community. Explore a project’s community. A wide, active and loyal community is very important for a token project that is starting its crowdfunding process. A community will be a driving force in marketing and will form a core of initial buying power for a token when it’s listed on a crypto exchange. Also, It is important to analyze how many REAL people support the project, how a project’s team engages with existing investors, how a team responds to various issues, and how quickly it reacts in force majeure situations. Tokenomics. It is necessary to find out how many coins are issued, how many coins are allocated to the founders of a project, what is a vesting schedule, whether there is a buyback of coins, what is the capitalization of the coin, etc. Another indicator of good tokenomics is the presence of reliable partners and large (Tier 1 & 2) investors in the project.