SAT Holistic Group Ltd was launched by Janet Maro and Alexander Wostry, Co-Founders of Sustainable Agriculture Tanzania. The "SAT" in SAT Holistic Group Ltd stands for Sustainable Agriculture Tanzania. The "Holistic Group" are the farmer’s networks who have benefited from the NGO, the NGO itself, and strategic investors from the organic movement. There is a fruitful symbiosis between the two entities. SAT NGO is engaged in research and training, whereas SAT Ltd is engaged in the processing and marketing of organic products. The feedback loops created between the two further amplify both entities' impact. Refined knowledge can be shared through SAT's Innovation Accelerator.