The latest sentiment analysis data give a clear insight into how this technology is gaining strength in recent years. In 2020, 54% of companies said they were using sentiment analysis to look at reviews and social posts to understand customer sentiment. In 2023 it is expected to grow to 80% (Bain&Company). Artificial neural networks were able to reach 85% accuracy in understanding the sentiment of text analysis. The US leads in revenue share in the global sentiment analysis market (Fortune Business Insights) Customer sentiment statistics show the difference between assumption and reality. More than 50% of businesses feel that their customers have a good sentiment about their brand but only 15% of customers actually agree.