Schema.org properties are attributes or characteristics that provide additional details and contextual information about a given entity. For instance, the ‘Person’ type can use properties like ‘name’, ‘date of birth’, and ‘address’. By using these properties, you are providing machines with specific information about an individual. These properties describe not only the qualities of the entity, but also its relationships with other entities. They can also establish connections between other entities on a web page or authoritative knowledge bases such as Wikidata, further enhancing the interconnectedness of information. In the Schema.org vocabulary, all Types start with a capital letter (ex: LocalBusiness) while all properties start with a lowercase (ex: areaServed). This will help you distinguish between Types and properties in the vocabulary.