Ad blockers don't cause any damage to regular users, but they might be bad news for content creators and website owners, as most ad blockers resist advertisements and block analytic scripts. As a result, when you visit a creator's content page or website, your ad blocker will conceal your digital identity, so much so that you will be invisible in the web owner's analytics. This poses a problem for digital creators, as it prevents them from accessing crucial marketing information, such as traffic sources and page views.