The rise of beauty influencers can be traced back to the mid-2000s when the digital age allowed individuals to share their passion for beauty on platforms like YouTube and beauty blogs. However, the phenomenon truly took off in the early 2010s with the proliferation of Instagram, Snapchat, and TikTok. These platforms provided a visually engaging medium for influencers to connect with their audience, accelerating their growth and influence in the beauty world.