IQOS is an alternative for adult smokers who would otherwise continue to smoke and want real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It’s not for people who have quit smoking or have never smoked.  IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful vapour that contains nicotine.  IQOS and tobacco sticks are not for people under 18 years old.  Please see the Important Information for more details.