When prioritizing topics in a reverse silo strategy, it is important to consider the following factors:
Audience interest: Focus on the topics that your target audience is most interested in, as this will drive engagement and traffic to your website.
Search volume: Prioritize topics that have a high search volume, as this indicates that there is significant interest and demand for that topic.
Competition level: Consider the level of competition for each topic and focus on those that have lower competition to increase your chances of ranking higher in search results.
Business goals: Align your topic priorities with your business goals, such as promoting a product or service, building brand awareness, or driving conversions.
Content gaps: Identify areas where your website’s content is lacking and prioritize topics that will fill those gaps to improve the overall user experience.