In today's market, Mexican food has become increasingly popular. American consumers love the wide variety of flavors and ingredients to be enjoyed. Baja Fresh stands out from other Mexican fast food franchises for a number of reasons, not the least of which is our dedication to freshness. Other Mexican restaurants are known for greasy, fried menu items prepared from frozen ingredients and smothered in artificial cheese. Baja Fresh offers a wide-ranging menu of authentic Baja-inspired Mexican favorites including our famous Baja Burrito, Baja Bowls, tacos, taquitos, quesadillas, fajitas, nachos, tortilla soup, salsas, guacamole, queso dip, fresh chopped salads, and delicious churros and salads all made fresh right in our kitchen. Many of these items are healthy, and they're all made from top-quality ingredients. Our commitment to serving fresh and healthy food sets us apart from the competition – not to mention the strong support we offer our franchisees.