Omnichannel is an all-in-one marketing platform that gives us the ability to create and customize your campaigns, convey your brand's message and lead to better conversions for your business. Omnisend, for example, does email, SMS, and web push notifications as core features. As marketing experts at Canesta, we know that a powerful omnichannel platform allows us to create coherent and relevant messaging across multiple channels, all at the same time. Its automation establishes better communication between businesses and their customers across different channels and offers them a unique customer journey, seamlessly leading them towards conversion and retention.