Content writing is a catch-all phrase for writing digital content. If you’re writing for an online audience with even a little bit of search engine optimization in mind, chances are you’re involved in content writing.
The big ol’ World Wide Web is where most of us get our information on – well, everything, This means companies must ensure they’re publishing digital content that provides the right kind of information and gets the right kind of attention.
Content writing doesn’t just mean that you’re writing for an online audience. It means that you’re writing content optimized for social media, websites, or online marketplaces to increase traffic and develop a strong, online presence. It’s most often done with the ultimate goal of converting readers into customers, but does so by answering consumer questions and guiding readers to the right solution rather than trying to overtly push a brand or product on them.