A scarf is a personal accessory and, as such, different people will have different ideas of what they are looking for in a scarf. However, in general, the most important deciding factors that can help you purchase a scarf include fit, length, warmth, pattern, softness, and style. Not necessarily in that order of course. It’s also common for men to own multiple scarves i.e. one for formal occasions, one for nights out, one for casual wear, etc…