Freshmarketer is part of the suite of products offered by Freshworks, a software-as-a-service (SaaS) company that provides a range of business software solutions, including customer experience (CX) and customer relationship management (CRM) tools, as well as IT service management (ITSM) and human resource service management (HRSM) solutions. Freshworks was founded in 2010 and has since become a popular choice for businesses looking for affordable, easy-to-use SaaS solutions that are designed with the end-user in mind.