Aurora Cellars Loyalty Point program is a premier winery loyalty program created to give you more. For every dollar you spend at Aurora Cellars, you’ll earn points to redeem for exclusive food and wine experiences at Aurora Cellars. Membership levels give our most loyal members access to different types of experiences with special pricing based on your club membership level. The higher the membership level, the more access you have to private catered experiences. Unlike a wine club, there are no automatic shipments. Membership is complimentary.