It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.u003cbru003eAdditionally, make sure both your main and footer navigation menus have “About Us” page links easily accessible so people can click them and read more about your business in depth.