It is free for cosmetic brands to apply and be awarded PETA and Leaping Bunny cruelty free certifications. Please note that once approved brands have an option to licence the iconic cruelty free logo, in 2022, a one-time PETA logo licensing fee is $350, and a one-time Leaping Bunny logo licencing fee varies from $500 to $4,500 (based on a company’s gross annual sales). We want to stress that licencing the logo isn’t mandatory. Should the brand decide against paying the fee, it still be listed on PETA and Leaping Bunny websites and be promoted on social media channels and included in newsletters for free.