Since his childhood, Melaleuca founder and executive chairman Frank VanderSloot has always loved Fourth of July fireworks. He has loved how they can bring communities together to celebrate America’s heritage and history and honor the veterans and servicemembers, and their families, who have sacrificed to maintain that noble heritage and our freedoms. Since 1992, the Melaleuca Freedom Celebration has been a heartfelt tribute to America’s heroes and a commemoration of the principles of liberty. Melaleuca seeks to make a positive and lasting impact in its local community of Idaho Falls and throughout East Idaho. By sponsoring the largest fireworks show west of the Mississippi, Melaleuca provides the community with an awe-inspiring experience each Fourth of July.