The definition of ‘good copy’ will vary from person to person. But while there are lots of different opinions, we think that the most important thing is that the copy needs to make an emotional connection with your customers. Remember this, very few people buy products. Instead, most people are actually just buying an upgraded version of themselves. Once you know what makes your customers tick, you’ll be able to craft copy that increases the likelihood of a sale.
Aside from that, there are different tactics one can use in their copy. It’s crucial to focus on your headlines, as that’s all that 80% of visitors will ever read on your site. Don’t have walls of text – it makes it too complicated to read. You also want to make sure that your copy tells a story – be sure to weave together a narrative wherever you can. If you can add these things together, you are on your way to creating some solid copy.