Interacting with your followers and seeing what they’re saying about your market is one of the best ways to learn more about the thoughts and needs of your customers. Not only that, but the different audience analysis tools that come with some social media platforms can help you gain insights regarding your customers’ demographics and interests. You can stay on top of trends, take advantage of marketplace opportunities, and always be in the loop in your industry, making you the industry leader that everyone goes to for the latest and greatest products or services.