Very. Video content is crucial for sharing on platforms like Instagram and YouTube. Sharing video assets across the most popular social media channels is a proven way to boost brand awareness and sales, as seen by the 81% of businesses already employing this strategy (HubSpot, 2018). Videos, both real-time and produced (written and edited), might help your social media strategy. It's now possible to create a video suitable for social media posting with nothing more than a smartphone and an editing tool; there are even some great free options out there.   Hire a company like ours that provides video marketing and production in addition to other digital content professionals if you want a more professional-grade video, possibly with an optimized landing page.