Gamification refers to the use of game mechanics and elements, such as point collection, achievements, challenges, and competition, in non-game contexts like websites, services, or learning platforms. Its goal is to motivate and engage users to perform certain actions, such as purchasing, learning, or staying engaged with content for longer periods. The principle behind gamification lies in the brain’s dopamine system, which is activated when we achieve something or experience joy – the same mechanisms that make games exciting and addictive. The principles of gamification have been used for a long time in various promotional techniques, such as coupons and rewards. While it has long existed in physical contexts, its significance has grown in the digital world. Gamification combines progress tracking, rewards, and tasks that make an experience meaningful and motivating, encouraging users to return to the service repeatedly. Gamification differs from games in that, while games are standalone products designed to provide comprehensive entertainment through storytelling, rules, and objectives, gamification adds game elements to non-game contexts. The goal of gamification is to make another activity – like learning, shopping, or using a service – more motivating and attractive. Games aim for the joy of play and a holistic experience, while gamification leverages game elements to motivate and guide users to perform desired actions. The main difference is that gamification uses game elements to enhance motivation and engagement in non-game contexts, while the primary goal of games is entertainment and the joy of play.