There’s a number of really clever ways to find your target audience on Facebook—with such a large customer base, you’re guaranteed to find the people you need. You can target them by their interests, behaviours, life events (like anniversaries), education, jobs, likes and more. You can target existing customers using customer lists You can create lookalike audiences from any initial data you give it You can retarget people who have seen and engaged with posts, followed your Facebook or Instagram page or engaged with you some other way on social media You can retarget to people who have interacted with event listings You can retarget people based on how they have behaved on your website, for example, excluding people who have bought products before so you’re focused on finding new audiences And you can go beyond Facebook audiences to find people through an Instagram audience, or even Whatsapp