The average lifespan of a link is relatively short, with the majority of links disappearing within the first few days. Within a week, more than 90% of links cease to exist, and within three months, almost 99% of links are no longer active. This rapid decay of links highlights the dynamic nature of the internet and the ever-changing landscape of digital content. It underscores the importance of timely and strategic digital marketing efforts to ensure that links remain relevant and accessible to online users.