Online marketing for law firms includes all measures aimed at increasing the visibility and reach of the law firm on the internet. This includes, for example, search engine optimization, search engine advertising and social media marketing. Online marketing is also important for medium-sized law firms, as more and more potential clients are searching for legal advice online, comparing law firms online and making appointments online. A professional website can help to gain the trust of potential clients and strengthen the image of the law firm. On the other hand, an outdated website also has a negative impact on the law firm and its advisory services. It can be labeled as outdated and not geared towards the future.