When TAFT started, we wanted to make something that was unique and different from any other shoe you could find. Our design philosophy has always been to make products that you can’t find anywhere else. Our shoes stand out and we hope that the way we run this business stands out as well…always trying to push the boundaries and being pioneers in the footwear space. As we have learned more and more about NFTs, we found that the technology could be leveraged by brands to do things that we never could before. We aren’t talking about making some expensive JPEG of our shoes that you can use as a profile picture - we are talking about creative, one-of-a-kind products and a utility package that we could never release without this. We’ve always done things in our own way, and we found the opportunity to launch a branded TAFT NFT that not only combines art but a massive utility and benefit to our TAFT Fam.