Media, such as images and videos, can be an important factor in SEO because they can help improve the user experience on a website. For example, using relevant and high-quality images can help illustrate a point and make the content more visually appealing, which can help keep readers on the page longer and reduce the bounce rate.
Additionally, using media can also make the content more shareable on social media platforms, which can help drive more traffic to the website. Furthermore, using descriptive and relevant file names for media can also improve the readability of the content for both users and search engines. Properly optimizing media can also help improve the indexability of the website, as search engines can better understand the content on the page.
Regularly updating the website with helpful and relevant media can also be a signal to search engines that the website is actively maintained and can help improve its ranking in search results.