Yes! Content marketing is definitely worth the investment. This is because content marketing helps with your SEO rankings, drives traffic to your website, and, overall, creates more brand awareness. As well, having easy-to-read content on your website helps with your user experience. Video content marketing can help educate your customers on new products you may have or existing products. Employing a strong content marketing strategy will make you a thought leader in your industry, helping stand out against your competitors.