We tout that our sea salt blends are 'artisan' and made in 'small batches' - meaning every package of our sea salt blends are produced in small batch runs (versus mass production) by a sea salt blend craftsperson and packaged by a human being; not by machines. In doing so, we focus on the quality of the end product and not how much of the product we can put out per minute. We choose: Natural ingredients over synthetic chemicals Great recipes that are tested by everyday homecooks Attention to detail and finishing touches Higher quality products intended for the more discerning customer