1) Identifying your loyal customers and tracking their buying behaviour. It is essential to know how and why they purchase certain products on your website. 2) Be it offers or discounts, you need to know what new customers are looking for. 3) Research what your competitors are not offering to their customers and implement those features on your platform. Give a reason for customers to stick to your brand. 4) Making customers feel valued. For example, if a customer buys bulk products on your website, you should provide them with coupons or discounts. A reward program makes them feel valued.