Our marketing team is organized into 5 main categories of responsibility: (1) Sales Communications: supporting the sales team by generating lead nurturing and conversion marketing activities necessary to close business, (2) Product Marketing: owning the go-to-market strategy for each of our products, (3) Brand & Demand Generation: executing integrated campaigns that span the full marketing mix to create awareness and demand for our products, (4) Customer Marketing: driving expansion and loyalty initiatives post-sale, and (5) Events & Tradeshows: executing on a world-class event strategy that showcases our products and services to key audiences.