A business or a corporation usually has one corporate identity consisting of a logo, brand values, mission statement and the somewhat less tangible corporate “culture.” Corporate branding is essential for marketing strategy and gives marketing teams a palate of graphic and messaging language on which to base digital marketing campaigns. Your marketing efforts should align with your value proposition and brand messaging guidelines, which is key to a successful brand marketing strategy. The best marketing efforts will fail if you have faulty brand strategy. Good corporate brands align with the company mission, core values, and aspirations. Corporate brands help your company forward a unique and uniform look and feel across every touchpoint.