It might seem like anyone committing click fraud or ad fraud is going to use a VPN to do it. And this makes sense, as it helps them to cover their tracks.
But, if you’re wondering if every click from a VPN on your paid ads is click fraud, well… Probably not.
Some people just use VPNs to maintain their privacy online. Others might be using a VPN to get around those location restrictions, as we mentioned before. Perhaps they want to look up a service or product from home while they’re on vacation.
So, although most ad fraud traffic will use VPNs, not all VPN traffic is fraudulent.