Inbound marketing is all about creating and sharing valuable content with your prospects to help them move through the sales funnel as quickly as possible. This could include blog posts, videos, whitepapers, webinars or even social media campaigns that are designed to engage prospects at different stages of the buying process. By providing helpful information that helps solve a problem or answer a question, you can build trust and create relationships with prospective customers while shortening the path to conversion. Additionally, you can use data collected from your inbound efforts (such as pageviews and downloads) to gain insight into what kind of content resonates best with each segment of leads so you can refine your approach over time for maximum effectiveness. All this adds up to an effective strategy for turning prospects into loyal customers who will not only buy products but also recommend them to others!