Different platforms charge varying prices for their services. However, the average CPM for programmatic advertising ranges between $0.50 and $2. The cost is significantly lower than the human-driven form of advertising that often exceeds $10 CPM. Embracing this form of advertising will ensure that you get maximum ROI even when on a tight budget. Be sure to compare the options available and bid accordingly to get the best spots. Also, take advantage of discounts offered by the various platforms to reduce your expenses further.