The SaaS business metrics (Softwarе as a Sеrvicе) are the KPIs (key performance indicators) that are used to measure the success and the state of the SaaS company. Oftentimes, the most common metrics adopted in the evaluation process are Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), churn rates, and other financial and operational indicators that are crucial for SaaS performance evaluation.