This question is difficult to answer as the result of each YouTube advertising style has different effects on your business. This is due to the major differences in price, content delivery, communication capabilities and the overall desired outcome. It is easier to describe the usefulness of each type of advertising. The following are the benefits from each: - The advantage of display ads is that they don't interfere with people watching your video. Furthermore, these ads have a low cost, and while you won't make any money with this form of ad from views on mobile devices, it may be a passive low cost utility for your marketing strategy. - Similar to display advertisements, overlay ads are less intrusive, but their earning potential is likewise constrained by viewer clickthrough. Additionally, overlay advertisements only show up on computers, so seeing them on other devices won't let you make money from them. - One of the ad kinds that YouTube consumers are most accustomed to is skippable video adverts. The advertisement may appear before, after, or during any part of the video. The most popular kind of YouTube advertisement is one that is compatible with all devices. This type of advertising provides a higher level of engagement with your audience and better promotes your brand. Furthermore, this advertisement will not be compensated until the user clicks on it to visit your website, interacts with it, or views it for more than 30 seconds. - Finally, non-skippable video ads are at least 15 seconds long and will force the viewer to watch the entire ad before proceeding to the main content. This will generate an even higher level of brand recognition however, these ads are more expensive and may be hefty on your budget when considering that every single ad display is paid for.