The Star Outstanding Business Awards 2023 is established to promote excellence and stimulate positive competition, showcasing achievements attained by outstanding businesses. In addition, SOBA 2023 aims to: To recognise the role and contributions of outstanding local businesses towards the nation and the economy; To motivate and inspire home-grown businesses to aim for productivity thus excellence in their products and services; To celebrate and highlight the achievements of local enterprises that have contributed to the growth of the community; and To inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.