Step 1: Listen to the research interview again Step 2: Write a transcription of notes (I use Excel) of the entire conversation while listening Step 3: Tag each (relevant) data point with a need, pain point, motivation, or goal Step 4: Do a mini-affinity diagram with the session, where you group all the needs, pain points, motivations, and goals Step 5: Note the most mentioned or repeated information (within the session and across previous sessions) Step 6: Pull the most relevant quotes from the session, which are the ones that help give teams context to the participants Step 7: Consider the next steps or recommendations based on the insight