PPC stands for Pay-Per-Click, this means that whenever someone clicks to opt for your service or purchase your product, then & only then you have to pay the price of advertising. PPC means paid visibility in front of your customers on various platforms, and this helps in increasing website traffic and product conversion. Even if you have the perfect website with top rankings, fantastic landing page and excellent user experience, still so many times you are not able to make your customers purchase products or services from your website, the reason for this issue is that the customers visiting your webpage might want something else. Your website is targeting them with different products & services, and this is the type of situation where PPC comes in, it helps you target your customers with specific data., It helps you target your customers with specific data.