There’s no one-size-fits-all answer to this question, since the best way to make sure your copy works depends on the particular brand and its target audience. However, some general tips that can help you make sure your copy works include following:
Avoid advertising clichés. Once you’ve nailed down the key message of your copy, be sure not to use common advertising phrases – such as “the power of X” or “zero cart abandonment” – which sound clichéd and may not resonate with your target audience.
Make your copy interesting and engaging. People are more likely to read and act on catchy, well-written copy than dry, boring text. Try to use expressions and words that will grab someone’s attention, show off your product or service in a positive light, and offer helpful tips or advice.
Pay close attention to the language you use. No matter how good your content is