You will find case studies of many companies using content marketing across the Net. Indeed, most significant companies use content marketing to some extent. But you don’t need to be big to benefit from content marketing – many small businesses, even soltrepreneurs, engage in content marketing. Some of the more recognizable names of companies participating in content marketing include American Express, Domino’s, Virgin Mobile, Lyft, GE, Rolex, Walmart, Coca-Cola, IBM, and Taco Bell.