Understand that there are no "best" keywords; only ones that your target audience uses frequently. With this in mind, it's up to you to devise a plan that will aid in page ranking and traffic generation.
We’re going to walk you through a keyword research method that will help you come up with a list of terms to target. That way, you'll be able to develop and implement a solid keyword strategy that will help you rank for the search terms that matter to you.
A. Make a list of significant and relevant subjects based on your knowledge of your industry
B. Fill in those topic buckets with keywords
C. Understand the impact of intent on keyword research and analyze the results accordingly
D. Look up similar search terms
E. Make the most of keyword research tools