The point of Royale High is going to be whatever you want it to be in the end. That sounds like a cheesy, cop-out answer for sure but the reality is that Royale High has such a wide variety of gameplay that is available for it so it ultimately depends on your preferences as a player. If you want to roleplay with your friends or make new friends, you can certainly do that across the many realms and scenarios that are possible. But if you like minigames like flying around like a magical person, you can do that. If you want to spend your days doing the costume contest over and over until you win, you can do that, too. If your sole purpose is customization, you can tweak your avatar and apartment to your liking. The possibilities are vast and wonderful, with the sky being the limit. The point of Royale High is ultimately whatever you wish to make of it.