We rely on our legitimate interest to conduct background research of publicly available sources into individuals connected to trusts, foundations, companies, or holding significant personal wealth that may be able to support WaterAid’s work. We may collect personal information from open social networks (e.g. LinkedIn and Twitter), company websites, political and property registers, news archives, the Charity Commission, Companies House, Bloomberg, and databases sourced from publicly available information such as Factary Phi and Wealth X, in order to evaluate a person’s wealth and giving capacity, and whether it is appropriate for WaterAid to contact these individuals.
We may also conduct research into public figures and individuals where we may be about to enter into a business relationship or partnership with.
WaterAid will also often conduct network mapping of our donors and prospective supporters. Network mapping is a visual representation of connections among individual and organisations. Most often relationship maps are used to show how people and organizations are connected, and relationship mapping is invaluable for generating new business leads as it allows WaterAid to not only find new connections, but to utilise existing connections as well.