Promotional SMS:
It relates to sending SMS for commercial offers, private sales, gifts, business events… Promotional SMS are only allowed between 8am and 8pm Monday to Saturday and are forbidden on Sundays and public holidays. You have an obligation to offer recipients a way of unsubscribing to this type of SMS because they are commercial offers.
If you customize the sender, the STOP sign is automatically added at the end of your message. Because this statement includes 16 characters, 144 characters will remain available. If you decide to not personalize the sender, your client will be able to directly answer STOP to your message: the STOP mention won’t appear, and you’ll benefit from all 160 characters for you text message.
SMS Alert:
Those are informative SMS for meetings, gatherings, weather alerts, emergencies, financial transactions… Given that they are informative and not commercial text messages, they are not subjected to the same regulation. SMS alerts can be sent every day at any time. However, we advise you not to send messages too late during the evening or the night, to not disturb your recipients.
You don’t have to put the STOP sign for SMS alerts because there is no commercial significance behind it.
The choice of promotional SMS or SMS alert is yours, be careful to respect the rules we just announced before making your choice, or you’ll be held responsible for the potential consequences of a bad choice. If you’re not sure what option to choose, do not hesitate to contact us, we’ll be glad to help you!