As a business owner, you need to ensure that every dollar spent on marketing your firm has an acceptable return on the investment. There is no single formula to calculate the ideal amount you should spend on advertising your firm. Every firm faces unique challenges and has different opportunities to enhance its marketing strategies.nPartnering with an experienced digital marketing firm is an excellent option for ensuring maximum return on your firm’s advertising investment. When you have the right marketing partner, they can help you understand the cost of each aspect of your advertising efforts. This will help you streamline your budget, focusing your resources on what works best for your firm and maximizing the return you see on everything you spend on marketing.