Black Friday was first organised by local stores and shops in the US for communities to pile resources into the local economy and support local businesses with a sudden influx of sales. Stores did this to compete for what was then known as the final day of the year to make enough sales to last the winter. This event, now commonly adopted and referred as Black Friday, was labelled this name by the shopping community. As Black Friday began to increase in popularity, it was adopted by larger store chains and corporations throughout the years, to which it has now spread across the world, including the UK! Now we find ourselves enjoying this annual savings period where we can get our favourite items and branded products for less with discount codes and special timed offers. Express can aid you in your search for the best discount codes and offers for your favourite items and brands, such as the Nike page.