CoreCentive provides all gifts to you at "fair market value", which translates to retail prices. The same prices you are likely to see if you searched for an item on your own. Gone are the days of marking up gifts by 70% - 150%. When your employee is selecting a gift, it is very likely that they will search the web to see how much an item is worth. Our profits are not generated by gift markup like many of our competitors, but instead, through a transparent program fee that saves you thousands of dollars.