Unfortunately huge sums of money and time are expended trying to gain "Google" rank. There's no doubt that we've entered a digital era where leading companies get there by focusing on rank, not actually building a great system to make owners highly profitable. You rarely even hear that kind of talk anymore, but in an inflationary environment decent service and great service often means the difference between mediocre experience and building real generational wealth as so many of our owners do. Focus on the system, not the smoke and mirrors and certainly not the cost of management since it only makes up about 10% of your total bottom-line results. Sites like Expertise.com do not provide any useful service whatsoever but they do deter from organizations who do like NARPM. They require us to take an extensive ethics course, report to complaints and meet industry standards year in and year out. Their information is also up to date. Read details on this topic here. https://movezen360.com/expertise-propertymanagement-biased-paid-resultshttps://movezen360.com/3-reasons-shouldnt-always-trust-online-property-management-company-reviews