PPC, or Pay-Per-Click, on Amazon, refers to a specific advertising model where sellers pay a fee each time their ad is clicked by a potential customer. Through this model, sellers can strategically place their products in visible positions on Amazon. An effective Amazon advertising strategy leverages PPC to drive targeted traffic to product listings, optimizing chances of sales. By selecting relevant keywords and setting competitive bids, sellers can harness the full potential of advertising on Amazon using PPC.