On-site SEO and off-site SEO are also known as on-page SEO and off-page SEO. On-site SEO is about making improvements on your site, for example by optimizing your pages content quality and meta tags around particular researched keywords. It also includes technical fixes to your site. Off-site SEO is about improving the perception of your website and business by building links, enhancing online authority and gathering social media signals via shared content. Any successful SEO strategy needs both on-site and off-site SEO.\r