Link building is a crucial aspect of SEO and can greatly impact the visibility and search engine ranking of your website. However, it's important to avoid common mistakes in order to effectively build valuable links. The mistakes you should void are:
Don't purchase links: Google does not allow you to purchase them
Participating in link farms or link schemes: These practices involve creating or participating in networks of low-quality websites that exchange links in an attempt to manipulate search engine rankings. For Example PBNs.
Neglecting link diversity: Relying too heavily on a small number of links, such as those from a single source or type of link, can be risky and may not provide the same benefits as a diverse link portfolio.
Failing to vet link prospects: It's important to ensure that any website you're considering getting a link from is reputable and relevant to your industry, as well as ensure it is not a penalized site. Niche Relevancy is the Key.
Ignoring link quality: Focus on traffic because domain authority (DA) and Domain Rating (DR) are just tool metrics. Google didn't make them tools did. So, Always follow quality.
Not focusing on building relationships: Building relationships with other websites and industry influencers can be a valuable way to acquire high-quality links. The best method is to follow the HARO strategy.
Not monitoring your link profile: Keeping an eye on your link profile and identifying any potentially harmful links is crucial to maintaining a healthy link portfolio.