As with any other marketing channel, there is no guarantee of success in book publicity. Even if your publicist is able to get you coverage in the New York Times, that might lead to a few sales only. Of course, a publicist will never be able to guarantee any sort of coverage, but they should be able to tell you what you can realistically expect.
That said, we have selected the very best PR professionals we have found and made sure that they both have the network and the pitching ability to maximize your story’s media potential. In other terms, in their hands, your book will get as much coverage as it can get.