Launching a tvOS app for Apple TV gives numerous benefits. They are:  1. It expands your app's reach to a wider audience.  2. Allows for seamless integration with other Apple devices and services provides a cohesive user experience.  3. High-quality content support ensures an immersive viewing experience.  4. Access to the Apple TV App Store boosts app visibility.  5. Innovative features like Siri voice control enhance user interaction.  6. Monetization options and regular platform updates offer revenue opportunities and continued innovation.