SEO ready and SEO optimized are two very different things, especially in the world of ecommerce SEO.nn‘SEO ready’ means the website has all the required elements in place ready to set up for Google, Bing etc. It doesn’t take into account the fact that keyword research won’t have been done, the backlinks won’t be in place and neither will the content.nnYou can buy a car in kit form but if you don’t know how to put it together it won’t be ready to go. The same is true of an ecommerce website, you can have everything you need to set it up but SEO will require expertise to get right.