We do not offer senior “discounts”, a special price if you “buy today”, etc. because we consider those tactics sales gimmicks. That is, we would have to raise our “list price” to cover the “discount” we would be giving you. Instead, we give you the best price we can–no matter your age or whether you clipped a coupon. Sometimes, our suppliers will offer sales or offers & we will pass those on to you if they are available at the time of your purchase. We just want to be fair and honest with people. Period.