There are tools you can use to measure the performance of your hashtags on Instagram, so you can see what is working for your brand and what isn’t. These tools can help you become the ultimate hashtagger.
Instagram Insights
Instagram Insights is a great tool to help you with your marketing campaigns. Also, it’s free! Instagram gives you all kinds of data about your activity, content, and your audience. To see the success of your hashtags, look at your post impressions to see how many came from hashtags rather than home, profile, and others. You can access all this information in your Instagram account.
Sprout Social
If you want to get more details on your social media marketing strategy, you might need a more in-depth tool. Sprout Social lets you generate Instagram Hashtag Performance Reports. These reports help you compare your most used Instagram hashtags to the ones that see the most engagement, see how branded hashtags compare to more common hashtags, and use their tagging feature to build campaign specific hashtag reports.
Iconosquare
Iconosquare is an Instagram management platform that lets you schedule social posts, track and respond to comments, and see detailed analytics. It also gives you data on hashtag engagement and if specific hashtags are helping or hurting your brand’s growth.