Google Schema is a form of structured data that can be added to websites in order to help search engines better understand the context and content of webpages. Through schema markup, website publishers are able to provide additional information about their pages such as product prices, reviews, recipes, events and more. This extra layer of detail allows for more accurate results when users inquire about specific topics or products. Additionally, it enables search engine crawlers to accurately render rich snippets which can be displayed alongside organic listings in SERPs (Search Engine Result Pages). By investing time into optimizing your site with Google Schema markup code you can enhance your SEO efforts by providing detailed information directly within the SERPs and potentially increase CTR (Click-Through-Rate).