Remarketing is a strategy that enables you to communicate with users who have visited or used your mobile app or website.  Most site visitors will leave without purchasing anything. Remarketing keeps your chances of converting those visitors into customers alive by engaging with them on the web and social media with personalized display advertising.  There are five primary types of remarketing campaigns.  Standard Remarketing: This sort of remarketing includes display advertising to previous visitors as they travel across various websites that utilize Google Display Network applications and social media websites like Facebook.  Dynamic Remarketing: It entails showing advertising to users that are targeted particularly to them based on how they have viewed a web page.  Video Remarketing: It presents advertisements to viewers who have engaged with your YouTube channel or videos.  Email Remarketing: It employs a strategy that involves sending remarketing display advertising across many sites to customers who receive an email from you.  Remarketing Lists for Search Ads (RLSAs): This feature provided by Google AdWords lets you tailor your search ad campaigns to previous visits to your website.