To apply a personal sales strategy in your business you need:
Identify potential customers
Before starting a sale you must make sure that your client is interested in the product. A potential customer are those people who are interested in a product.
Know the prospects
To sell you must know the prospects, for this you must consider the need that your product can solve, the budget where you must meet the economic availability to acquire the product, the time and the authority where the client has the possibility of making a decision at checkout.
Preparation for sale
In addition to knowing your possible potential client and prospects, you must know the product in detail, this will allow you to support your argument.
Add value to the sales meeting
The first impression you make during a sale is important to the successful completion of the process. How you look and how you communicate are important elements that you must take into account to influence the client's decision.