As your logo will form part of the foundation of your brand, the logo design process is important. It should always start with a meeting to communicate a clear understanding of your business and your outcomes. The designers should be able to see your vision and interpret this into a visual form and provide concepts for you to choose from. They should be able to develop your choice into the final logo version that will eventually form the essence of your brand. While the outcome is important, the process should be enjoyable for you. A good design firm will make the experience easy and the final result something you will be proud to own.