There is such a wide range of pricing SEO packages, that it almost requires diving in a little bit into what real SEO entails. Recognizing the time and effort it takes for instance to write your own in-depth blog articles and finding ways to target them heavily for a specific keyword or topic can help you recognize the effort needed. For many – single entrepreneurs or small teams, trying this method may be a great way to push on SEO as well for a beginning period.
Many simply don’t want to do this kind of in-depth writing and research – not to mention it’s not always as simple as reaching out to a few friends to get blog posts on their site and link back to yours. Research and time go into outreach and relationships with brokers for links etc. Thus the SEO pricing packages you look at should likely have these types of ‘cost of goods sold’ priced into them, and shouldn’t be purely based on hours.
SEO specialists who price on hours are likely not going to include the overhead of tools, links, and content and may tend to be less efficient. This is why my approach to SEO Pricing packages is really about the core value you want to accomplish – more leads, more sales, and more revenue. Simply put, that’s why I focus on only offering the best service available on the market, rather than trying to get every client that comes to us. We’re selective, but it ends up being a better thing for everyone because then our clients that we do sign – know they have our full attention.