The subculture of rowdy footballers who caused a ruckus on British football terraces began in ‘80s England, but it wasn’t until the ‘90s that Stone Island weaved its way into that world of casual dress and fist fights . Particularly, it was the 1992 European Championships in Sweden that seemed to give the brand its breakout moment when England fans looted a clothing outlet called Genius that was stocked with Stone Island merch.