Brand packaging is all about the overall brand aura and hence our research purely revolves around the brand while creating its packaging. Creating a logo and name for individual products of that brand involves separate sets of research tools and methods, separate human resources, etc. Hence, brand packaging would not encompass product branding.
Logo creation is a whole process in itself and so is the brand name decision. They are very crucial for the success of any product. Nonetheless, our product-specific team (which typically works on product branding) has proven to be an incredible force in the success of several products across the globe. And yours could be the next!