Copywriting is simply closing a sale, but in print form. All writing that's end-goal is to have someone take a directed step towards making a purchase or sign-up, fits under the umbrella of "copy". This includes website copy, direct response marketing for ads and even some content writing. And I know what you're thinking, It is NOT the more commonly thought of " Copyrighting", which is only an exclusive right to a piece of intellectual property. Now that you know, go spread the word!