When you're working with a local search engine optimizer, they will most likely be focusing on getting your website to rank in your specific geographical area. When our SEO team is running a local search campaign, we usually work on page speed updates, Google My Business, local search engine guidelines, local keyword analysis around search volume, and brand awareness locally. When you're talking about a national SEO campaign, we usually dial everything up to 11. Specifically, link building. In order to get your website to rank nationally, you'll need a huge boost in website authority through link building. More often then not, national SEO campaigns throughout the United States correlate with national firms.