Vanguard is much lower in cost and despite what other responses have implied, Vanguard is still a very good, low cost place to invest. Other companies have recently come out with a few SLIGHTLY lower cost investment products in order to compete with Vanguardu2019s most popular index funds and many of them will advertise how their funds are cheaper than comparable Vanguard funds. But all the ones I have seen are only slightly lower, only on a few selected funds, and since the Vanguard fees are already very low to begin with, the slightly lower fees are not significant unless you have millions of dollars invested. (And in cases where you invest a lot of money, Vanguard offers even lower cost versions of the same funds). In any case, Chase tends to offer a much more limited selection of funds than Vanguard, and most of them have higher expenses, and many of them have sales loads (which most Vanguard funds do not).