Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It was designed to give users a more comprehensive understanding of their customers and how they interact with their website or app. Some of the main features of GA4 include:
Enhanced data collection and processing capabilities, including the ability to process data from multiple devices and channels in real time
A new, more intuitive user interface
Improved integration with other Google products, such as Google Ads and Google BigQuery
Enhanced machine learning capabilities, including the ability to automatically surface insights and recommendations
Support for new data types, such as offline and online sales data
GA4 is still in the process of rolling out and is not yet available to all users. If you are interested in using GA4, you can sign up to be notified when it becomes available in your account.