Structured data (Schema) is essential, especially if you have an ecommerce site. As an ecommerce SEO company, we strongly encourage our partners to take advantage of structured data in as many ways as possible.
This type of markup helps search engine spiders to understand your site and can make a big difference in the rankings.
It means that Google will know your product pages are definitively about products. This lets the search engine return them to users looking for specific effects rather than general information.
Adding Schema.org markup to your site also improves your search engine listings by displaying “rich snippets” below the page title. This can include features like star ratings, which can help to improve click-through rates and conversions. Structured data doesn’t only influence ecommerce SEO, but it can also help your other digital marketing channels like Google Ads.