The focus of search engine optimization for online stores is always on usability. Only if the user is satisfied, a conversion is made possible, while at the same time the bounce rate decreases. In addition to the content, structure and layout of the shopping cart, its placement is relevant, for example. The shopping cart icon must be clearly visible on the button - anyone who can't find it will switch to another store. Just as relevant for the success of a store are appealing content and a well-structured landing page.