A new type of targeting is lookalike targeting. It is a method that takes existing customers and uses artificial intelligence ‘AI’ learning methods to find new customers who have similar characteristics and are known as lookalike audience. For example, Quora for business has lookalike targeting where if you have an account and an existing audience Quora uses machine learning methods to find new audiences who have similar characteristics and activities. Check out this article to find the best digital marketing tools for competition analysis.