There are so many digital marketing failures that are created by very similar factors which include; The number one reason why some digital marketing fails there isn't a clear strategy behind it. Money is spent without a clear purpose or goal in mind. The business is not realistic about its unique selling proposition e.g 'we are experienced' is not unique. Everything the business is promoting just looks the same as everyone else, there is nothing to differentiate it. Too many digital marketing activities are activated at the same time without knowing what is working. Clear goals or outcomes aren't set that can be measured against. Too many things are made a 'focus' at the same time which dilutes the time and energy being put into any single thing.