According to the CAN-SPAM law, you should… – Avoid using information that is false or misleading in your header. – Avoid subject lines that are deceptive. – Make it clear that your email message is an ad. – Provide your subscribers with the option to opt out of your email list. – Respect the subscriber’s wishes if they decide to opt out of your email list. – Provide your email recipients with information about where you are located.