Listen, all of us are far more than the sum total of 400 words. The question is whether you want to use the same words as everybody else. And if you’re currently using adjectives to describe yourself…if you’re writing lists of hobbies and activities…if you’re detailing all your favorite bands, TV shows and travel spots…if you “love to laugh”, “work hard and play hard”, or want someone “smart, attractive, fit, fun, down-to-earth, honest, and generous”…. Trust us: you need our help. Our job is to gather specific details and anecdotes – “fishhooks” – that separate you from everyone else. With enough unique fishhooks in your profile, you’re going to attract all sorts of attention.