Along with the advantages, there are a few challenges of mobile marketing: The pros: Mobile advertising enables businesses to target specific demographics and interests through personalized and location-based messaging. It fosters high engagement as mobile devices are often used for personal and leisure activities and offer 24/7 support. Additionally, mobile marketing campaigns are typically more cost-effective than traditional advertising methods, offering a greater return on investment. The cons: Ad blockers can limit the reach of mobile ad campaigns, reducing their overall effectiveness. The small screen size on mobile devices may diminish the impact of ads compared to larger formats. Additionally, users’ limited attention spans can lead them to quickly dismiss mobile ads, while technical limitations like older devices or data constraints may hinder engagement.