The software was founded by Samir Motwani, a seasoned entrepreneur and tech enthusiast passionate about helping businesses grow and succeed. Motwani’s deep understanding of the challenges faced by SMBs in managing customer relationships and sales led him to develop Salesmate, a CRM software that addresses these pain points. The software offers a host of features, including customized pipelines, lead scoring, sales forecasting tools, and advanced analytics that enable businesses to track and manage their sales process more effectively.