It is an enforcement program launched by National Highway Traffic Safety Administration (NHTSA) in April 2010 initially in Hartford, Connecticut and Syracuse, New York. The pilot campaigns were the first in the country to test whether increased law enforcement efforts combined with public service announcements could get distracted drivers to put their cell phones down and focus on the road. Each program, which was supported by $200,000 in federal funds and $100,000 from the state, was modeled after NHTSA's highly-successful national seat belt campaign, "Click It or Ticket."