RIO also offered an excellent loyalty program called Legends. The rewards system encouraged high-volume play by returning more money weekly to players that reach specific play-through targets. Legends had five reward tiers and each tier had five levels. Upon completing a level, players were awarded cash prizes and received a level-up boost. Players earned one point for every €0.05 in rake they paid.
The Clubs tier started at 10% rakeback and was given to anyone who earned at least 60 points — the equivalent to paying a €3 rake. The cash rewards increased as players generated points, creating an incentive for players to increase their volume.
There were also opportunities for players to earn points faster, including bonuses for starting tables, stopping tables from breaking, and playing regularly. Combined with STP, the rakeback returned to players ranged between 30% to 75%.
Again, we don’t know whether this will make a return to BetRivers Poker, but it seems likely we’ll see something similar. Rewards programs are very similar in the US and RSI will want to offer something compelling to attract players.
However, it is also likely to somehow tie into BetRivers’ existing rewards program, iRush Rewards. This existing program already spans the casino and sports book, rewarding play across both verticals. We expect the online casino and sportsbook to be integrated into the poker client, so it will be seamless to play a casino game or place a sports bet while playing poker.
BetRivers will want to encourage that, so poker will likely tie into iRush Rewards, with play earning iRPs.