It depends what you prefer, but if we’re judging on cleanliness alone, I wouldn’t say one is absolutely better than the other. Body wash and shower gel are basically the same product, with a couple differences. Consistency is the most obvious difference. Gels are thicker and less runny than body washes; body washes tend to have the same consistency as liquid soap. Some people prefer body wash because it’s often more moisturizing, while others prefer shower gel because it’s typically more refreshing. Ultimately, it’s up to the individual and the specific product.