With so many different mascaras out there, it can be overwhelming to select the right formula. The good news is, it’s not as complicated as you think: the look you're going after will help dictate your perfect mascara match.
If you want mile long lashes, you need a lengthening mascara, which will elongate, separate, and define each lash for a gorgeous look without adding too much bulk.
If you want a dramatic and feathery lash look, you need a volumizing mascara, which works to lift your lashes and build pigment from corner to corner. The result is full, fluffy-looking lashes and an eye-popping effect.
No matter what eye-catching look you’re after, choose a clean and vegan mascara that's packed with plant-powered ingredients like Castor Seed Oil and Sunflower Seed Oil to hydrate and condition your lashes.