The length of your partnership and what is involved depends mainly on the scope of your project and the type of video your partner is creating. Pre-production usually involves planning and production. In this stage, your video production partner will help identify your target audience, fine-tune messaging, develop a script and storyboard, scout locations, hire actors, and more. To prepare for filming, they will gather everything they need such as cameras, lighting and sound equipment, props, costumes, and sets. Once they've filmed everything, they will begin editing and adding music, effects, and graphics. Depending on your agreement and package, they will provide B-roll footage and additional content that you can share on different platforms in addition to your final product.