Recruiters and HR managers (or the application tracking system) will look for those keywords that are included in the job description (these keywords are hard skills and soft skills). Some common keywords include project management, marketing, data management, strategy, customer service, analytics, human resources, negotiation, product development, CRM, social media, Microsoft Office, HTML, and relationship building. There are plenty! The best thing to do is read the job description (as well as similar job descriptions) and pick out the keywords, listing them on a separate piece of paper. Then make sure to include these EXACT keywords in your résumé and cover letter.