It’s a matter of personal preference. Some people prefer the softness of down to memory foam. Most memory foam pillows use a shredded form of the foam. This enables you to increase or decrease the amount of foam in the pillow. Check out the Question below for more information on this. Down is a soft filling, and by itself may even be too soft for most people. That’s why some feathers are included with the goose down in such pillows. Down compresses, and has to be plumped up every now and again. The same can be said of other fillings, and all it usually takes is a few minutes in a warm tumble dryer.