With social media, this process of 'spontaneous emulation' and socialisation that characterises us as humans has been altered by one factor above all: the fact that each of us is aware of the number of followers and therefore of the people we potentially influence online. Our behaviour is influenced by Instagram and other social media for a number of factors. Obviously, behind the creation of a project like Instagram, there is an important psychological study, an analysis of what are our human needs, satisfied through specific functionalities of the platform. The need to feel appreciated, to be part of a group and to be valued for one's idea is one of the essential human needs, satisfied for example by the number of likes we receive for our posts, and connected to the need to grow, to evolve and to become better people, which is expressed on the platform by the number of friends and followers. That is why when the number of followers increases, we feel satisfied, we know not only that we are appreciated for our content but that what we write is so cool and interesting that strangers decide to follow us to find out what we say. However, this new idea had an unfortunate development when people realised that it was enough to "have a certain number of followers" to appear influential and important to the outside world. Having a couple of thousand number of followers in fact, makes us consider ourselves more followed, more contended, more significant to the outside world, we use it as a metric to understand the positioning of that person online: the more followers a person has, the more important they are.