Google Analytics can track a massive amount of data, including metrics and dimensions. For reference, metrics measure your data, while dimensions describe your data. A city, for instance, is an example of a dimension, while the city’s population is an example of a metric. Usually, in Google Analytics, dimensions occupy rows and metrics columns. A few of the most common metrics and dimensions monitored in Google Analytics include:
Bounce rate
Time on page
Page views
Location
Device
Conversion rate
Pages per session
And more
If you’re new to Google Analytics and what it can track, take advantage of  Google’s Analytics Academy. You can learn about the platform’s different features and tools, plus develop a better understanding of metrics and dimensions. You can even use the courses to get certified in Google Analytics. All this new information can help you approach your online marketing strategy better and improve its success.