To anticipate consumer behavior, there are several indicators to follow. The most important is to detect weak signals. Weak signals can be found by observing the evolution of Google searches or noticing seemingly unimportant changes in society that indicate a potential shift in the paradigm. Predicting consumer behavior also means analyzing the social context and understanding if certain factors or events – cultural, political or economic – can influence consumers. By monitoring these signals and understanding and interpreting the context, it’s possible to anticipate how buying behavior will change.