Entitization is important because it means the algorithms consider the entity important and well-documented enough, often with substantial mentions across various credible sources on the internet, to include it in its Knowledge Graph. This happens when Google is confident in its understanding of your brand.
When Google entitizes your brand and includes it in the Knowledge Graph, your brand gets a KGMID (Knowledge Graph ID), which is a unique identifier for entities in Google’s Knowledge Graph.
Having a KGMID means you have a Knowledge Panel on Google, indicating that Google has a confident understanding of who or what that entity is.
Instead of competing with trillions of webpages for a place in search results, Google has your brand listed explicitly in its Knowledge Graph as a trusted source, significantly improving your brand’s presence in search results on Google or other search engines.
Pro Tip: Getting Google to entitize your brand is a fundamental business strategy. Entities in Google’s Knowledge Graph have a stronger chance of influencing SERPs and getting better visibility. And this is huge.