As the name suggests, Black Hat SEO is using inappropriate strategies and shortcuts to rank a website while breaking Google’s guidelines. Some of these methods are keyword stuffing, “cloaking,” and “link farming.” White Hat SEO, on the other hand, is the process of optimizing a website in a way that is both user-friendly and follows search engine guidelines. This includes researching keywords and making good content and all the great things. We only use a White-Hat SEO campaign to increase your rankings.