Hirafu has well stocked convenience stores (Seicomart, Lawson’s, and 7-11), souvenir shops, and ski and snowboard rental shops – all within easy walking distance. With the continued development of the resort, a number of boutique stores as well as iconic global snow brands have opened recently.
Another shopping alternative is to head into Kutchan, which is easily accessed by taxi or bus. Kutchan is home to several large supermarkets and a variety of other stores.