When you decide to boost a Facebook post, this takes it from a regular post and turns it into an ad. However, some more senior content marketers may warn you about boosting your posts. This is due to the fact that boosting it can cause side effects of success which include conversions and audience growth. If you're entirely new to Facebook marketing and want to test the waters then you should consider boosting a post, they are also relatively cheap so you don’t have to spend too much. You always have to remember if the ad isn't accurately targeted then it won’t be effective.