To find the best frequently asked questions to include in your knowledge base and/or on your website, start with your ticketing system. If you donât have a ticketing system, go where your customers go when they have questions about your products or services. In most cases, a few questions will consistently show up more than others. These are your FAQs.
Beyond that, if you have FAQ software with analytics, you can mine those analytics for hints about what customers are searching for and where theyâre getting hung up. With those insights, youâll find several frequently asked questions.