The frequency of posting on social media varies depending on the platform and the audience. For example, Twitter and Instagram typically require more frequent posts than Facebook or LinkedIn. It's important to maintain a consistent posting schedule to keep your audience engaged and aware of your brand. However, it's also important not to overload your audience with too many posts, as this can lead to disengagement. Ultimately, it's best to find a balance that works for your brand and audience. A social media marketing consultant can help you determine the optimal posting frequency for your specific business.