Content marketing is a standard digital marketing service and broadly refers to the creation and promotion of articles, videos or other media to stir up interest in your business. For example, a cupcake bakery owner wants more custom orders placed as they bill higher than basic cupcakes. The owner hires a digital marketing agency to shoot videos of their custom cupcakes, create Instagram posts and write blog articles on “gift ideas for cupcake lovers” and emails them to a range of cookery magazines. After the campaign, the bakery enjoys a 45% uplift in personalised cupcake sales. On average, content marketing pricing costs just £398 per project. The reason this cost is much lower than most other types of digital marketing is because content projects can be very small, relating to just one piece of content, for instance. A blog article written by Title Media costs £300 plus VAT, for example.