There are several ways to improve your ad's relevance, but here are two key actions: Align your ad copy with your keywords: Use relevant keywords throughout your ad headlines and descriptions to communicate what your ad offers. Google considers this a strong indicator of relevance and may show your ad more often for those specific searches. Target your ad groups to relevant landing pages: When someone clicks your ad, they should land on a webpage that directly relates to the advertised product or service. This ensures a positive user experience and signals relevance to Google's algorithms.