This is the exception to the rule. The one time of year you can find variations in pricing at the Apple Store is on Black Friday. Sadly, these sales usually consist of the same 5 percent off deals year after year, so if you're looking to score a good deal on a Mac on Black Friday, we recommend shopping anywhere but the Apple Store. Resist the siren's call of the Apple Store's shining halls and come to us for the best online deals.