These two software options share one goal — companies use their IT software to streamline their data and increase profits. Each one has unique features that demonstrate its focus.
The main differences between CRM and ERP are:
CRM aims to increase sales volume, where ERP minimizes required resources.
CRM is the “front office” since it is what customers will experience, and ERP is the “back office” where all the organizational processes occur.
ERP systems can include CRM services, but CRM is specific to customer relations.
ERP creates a single system for all departments (sales, distribution, marketing, etc.), while CRM only accounts for customer service sectors.
If you want to focus on building your customer base and improving customer relations, CRM is an excellent option. Its most valuable features can include call centers, contact management and client interaction tracking. If you want to maximize your internal processes to minimize resource waste, ERP can help through financial, human capital and inventory management.