The Memphis market has a large number of smaller custom home builders compared to other cities, which may have more large, national home building companies. That allows us to stage our show differently. It is set in one subdivision and includes six different custom builders. You can park and walk to all the houses in a few hours. We include different architects and designers on our homes. The fact that you can visit six unique, brand-new, million-dollar homes in one location in a matter of hours sets us apart.