We cannot guarantee to be the cheapest, only if comparing 100% like for like on products. Many of our designs have been copied or have had different versions of them created by our competitors & at first glance we may appear slightly more expensive in some instances. We deal only with reputable manufacturers that comply with strict UK laws such as Fire Safety Regulations. All of our products such as sofa beds, beds & mattresses are manufactured from UK Fire regulated foam & materials. This naturally increases the cost of our products but ensures we comply with the law & gives our customers assurance that our products are safe & tested as required. Our products are also robust & sturdy & will contain more materials than many of our rivals who have cut the cost of their products by using cheaper & less materials. Our fabrics & faux leather materials are of a higher quality & thickness than many others selling similar products & the stitching is also of a better quality due to the latest technology being used as well as the finest threads. Beware cheaper imitations - Cheaper is not always better - Cheaper is not always safe!