Digital marketing, when done right, is a complete branded campaign that touches every corner of the internet your target audience does. Initially it is to send them to your site for something they want. The idea is to wither sell to them or get their info to sell to them. The Landing Page needs to be concise and to the point answering the important questions to weed out tire kickers. Once contact has been made you then target your new audience with helpful information about new products to reordering items keeping them engaged in your product.