SEO campaigns involve a number of different activities, including keyword research, building SEO and content strategy, optimizing pages for internal linking, building external backlinks, regular SEO audits, and fixing issues on the website. All of these activities can are classified into on-page SEO and off-page SEO services. On-page optimization focuses on how well your website is optimized for search engines. This includes optimizations like using proper HTML tags, having descriptive titles, internal linking, using keywords throughout your text, etc. Off-page optimization focuses on improving your site’s visibility by getting links back to your site from other websites. These links will help Google understand more about your site and improve its ranking. For the overall optimization of your business website for search, you should ideally invest in a 360-degree SEO approach combining on-page and off-page services.