Pepe coin is a meme coin, meaning it has no intrinsic value and its price is driven by speculation of future price growth. It is used for trading and for speculation purposes. The team behind Pepecoin has also outlined potential use cases such as an incentive system for content creation, reward users for completing tasks, or pay out dividends to investors on the chain. Additionally, PepeCoin can be used to facilitate transactions within the gaming and esports industry.