Streaming TV services aren't the only ones putting up price tags. Viacom and CBS have also been under scrutiny for increasing their prices. Whether the price hikes are justified is up to the individual subscriber, but the practice has often led to a short-term exodus of customers and stabilization of growth. If YouTube TV is to become a serious competitor in the TV market, more consumers need to understand why its pricing is so high. The YouTube TV service started at $35 per month, with 35 cable channels. In 2018, YouTube paid WarnerMedia to include CNN, TBS, Cartoon Network, and TNT. By late 2018, the monthly fee had risen to $40, and in 2019 YouTube paid WarnerMedia to add TBS, TNT, CNN, and Cartoon Network. By July 30, subscribers would have to pay $60 per month for these channels and more. While many consumers enjoy YouTube TV, the new service is considerably more expensive. The original subscription cost of $30 has now doubled, and the monthly fee is now $65 (or $55 for Apple subscribers). As of July 2018, YouTube TV is the most expensive cable alternative yet offers many of the same channels as cable television. In comparison, Hulu with Live TV and AT&T Now are only $55 per month, and Sling TV has fewer networks. The price of YouTube TV has doubled in three years. The company increased prices again in April after integrating ViacomCBS brands into its service. Although it was positioned as a cheaper alternative to cable, it also added some of its channels, including BET, CMT, Comedy Central, and Paramount Network. YouTube TV defends its increased pricing by stating that it is the only streaming service with unlimited storage and six accounts per household.