The screenplay process includes substance, organization, style, and screenwriting principles. McKee builds on the themes he teaches in his famed 3-day workshops, which are regarded a rite of passage for writers, in STORY, giving readers the most thorough, integrated explanation of the art of writing for the page, stage, and film. He began his career after college as an assistant to Hollywood writers including George Clayton Johnson and Charles Beaumont. He later wrote several teleplays for television, including two series: "Stardust" and "The Name of the Game". His script for what would become the first movie made from one of his novels, "The Candidate", was rejected by 20 different producers before it was finally released. In 1972, dissatisfied with the state of screenwriting in Hollywood, he launched his own seminar company, now based in Santa Monica, California. Since then, he has taught scripting at UCLA, USC, and other universities across the United States. He also offers online storytelling classes at www.robertmckee.com. Besides being acclaimed as one of the best teachers of scripting in the industry, he is also known for his popular books on story structure, including "Storyteller" and "Script to Screen". McKee has said that his goal is "to give people the knowledge to write better scripts, sell more scripts, and write better stories overall."