If autonomous trucking safety is seen as a whole, the technology can act as an accelerator in increasing vehicle adoption rates. This is because public perception of autonomous trucking safety impacts both individual and institutional decision-making when it comes to investing in AV technologies. For example, imposing regulations that increase the cost of AV technology could discourage companies from deploying autonomous trucks within their fleets. Conversely, although concerns over autonomous truck safety will likely continue, they may not have a significant impact on overall uptake rates if the technology is seen as effective and efficient.