Basically, CRM is database companies use to keep all the vital information about their clients in one place. There is a lot of information CRM can contain personal data, preferences, complaints, number of orders, etc. Oppositely, a customer engagement platform is used to interact with existing clients to grow their loyalty, with prospects to upgrade them to clients, and with website visitors to catch their contacts. But it's a great advantage if your customer engagement platform can integrate with your CRM as Dashly can.