Recapture's pricing algorithm looks at the revenue that we helped recover through email and SMS over the last 30 days. Based on that amount, we'll charge you based on the recovery tier you're on. Example: Suppose your store made $20,000 in sales last month and Recapture helped you recover 10% of that amount ($2,000). That level of recovery puts your store on the base tier of $29/month. That's what you would be charged. We don't charge you for your total sales volume, only for those carts we assist in recovering through email or SMS.