The following are some of the functions of a marketing strategy that need to be known for optimal use:
Motivation for the Future
Marketing strategy seeks to motivate company management to think and see the future in a different way
Formulating Marketing Goals
Business actors certainly want to see clearly what the goals of their company are.
More Effective Marketing Coordination
Every company should have its own sales procedures.
Marketing Activity Supervision
With a marketing strategy in place, the Company will have performance standards for its employees.