The JTBD (job-to-be-done) of the WtV Management process is to equip teams throughout the organization with the ability to establish and maintain alignment of the work they do (including associated use of resources) with the target value of their customers, organization, and stakeholders. WtV is managed using the Insights7 Value Creation Cycle (as seen below).To get the best return on the company’s resources, every team member (frontline worker, manager, executive, etc.) must be clear on how their work output impacts (1) the way their direct VCL customers do their job, and (2) the company's ability to create meaningful value for external customers in a way that delivers meaningful value for stakeholders and the organization.  The Insights7 Platform was built to help companies understand and manage this work-to-value equation.As our model above shows, all work and associated resource allocations, should be engineered to deliver target value to customers in a way that positively impacts customer, stakeholder, and organization capitals .The more a company operates this way, the more they are able to accelerate time to maximum ROI.