A mark is a visual element (text or graphic) used to identify the brand of an organization, business, or product. Here are the types of marks that make up the CU Denver brand.
Logo
Think of the logo as the university’s “coat of arms.” Logos are the primary visual representation of a brand. They offer an immediate first impression and convey the university’s identity. Logos often include a wordmark, a graphic or icon, and specific formatting.
Lockup
Lockups feature specific, consistent formatting and styling, providing fast recognition for internal and external audiences. Lockups usually include words and a graphic or icon. The CU Denver logo above combines two lockups, the campus mark and the CU in the City lockup. Lockups should never be combined with other elements. Our logo is the exception to this rule.
All CU campus marks (known as signatures) are lockups.
Our CU in the City mark is also a lockup.
Wordmark
A wordmark is a graphic design of a name or phrase. Adding specific formatting and styling to ordinary text resonates with audiences and provides a consistent visual element for communications.