Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful in any given industry. Social media platforms that rank well across an industry demonstrate: 1) high audience engagement and 2) Google’s positive perception of that engagement. By looking at the visibility of different social platforms in your industry you can identify the most relevant strategies. By looking at which social platforms rank on your own Brand SERP, you can easily analyse and understand the strengths and weaknesses of your existing strategy. Simple.