Local SEO is a SEO strategy for small businesses to improve local search visibility for geographically related searches. So basically, Local Search Engine Optimization is a way to improve your Google My Business (GMB) page, Local website pages, and increase your Small Business rankings on Google Maps, Google Local Search, and the local 3 pack results. It is an effective way to market your local business online. It helps small businesses like yourself promote your products and services to local customers at the exact time they are looking for them online.