Great question.
We believe in a better future for everyone, including all the planet’s inhabitants, and we recognize the value in avoiding products that harm animals. In our view, the best paradigm to understand overall well-being is the regenerative versus industrial approach, that focuses on holistic impacts.
Unfortunately, many of the products that are marketed as alternatives to animal products actually rely on industrial, status-quo approaches to farming and production, which result in widespread destruction of vital habitat for many animals.
In contrast, regenerative agriculture (including compassionate animal husbandry) presents an opportunity to restore ecological health and biodiversity, fostering a thriving, sustainable future for all.