Every Internet Protocol (IP) address is an identifier that allows information to flow across the internet. A dedicated IP is an IP address that is exclusively yours. Some hosts charge extra for them, and not everyone needs one.
Having a dedicated IP address can protect you from having your site banned if one of your server neighbors gets caught trying to put one over on the search engines.
Another benefit to choosing dedicated IP hosting is that most hosts will only allow you to set this type of hosting up once you’ve already set up a Secure Sockets Layer (SSL) certificate.
This provides encryption to your site, which is another level of security, and will be displayed in your site’s URL with https:// rather than just http://. This display lets users know they’re on a secured site.
So indirectly, selecting dedicated IP hosting can help your users feel more secure when using your site, which can be a boost for your brand and your business.