It depends upon the budget of the small company. However, it is easily possible to involve new influencers in the promotional campaign of a budding brand as some new digital marketing influencers in India are ready to offer free services because they too need a brand to get attached to in order to accumulate followers. So, it is a 2-way process. The only challenge is that the brand has to look for the right influencer and vice-versa. No 1 influencer in India is like a celebrity here because the person has an impressive number of followers.However, a small company with a lavish budget for marketing can easily employ top Indian Influencers for their promotional campaigns and expect an immediate response from their target audience.