While tracking the ROI of content marketing can seem like a daunting task with multiple metrics and numbers, you can avoid getting lost in the forest of data by first identifying what actions move your business forward. There are many different types of these content interactions that contribute to your business. Some are large, like the purchase of a product, while others might be smaller, like signing up for a free newsletter. Identifying, tracking, and then using this conversion data to inform your decision-making is a key part of running a successful content program, making it easy for your team to do that comes down to having the right tools in place. Parse.ly allows you to track your content marketing ROI and generate insights that demonstrate your success. Choose from built-in conversions types such as newsletter signups, purchases, and referral links, or create your own to tie content strategy to key business KPIs. Easily respond to what's trending and do more of what works.