Paid search advertising (PPC) will increase traffic to your site if you have the budget for it. However, it’s best to pursue an SEO campaign at the same time.
You can think of the two as the difference between renting and owning a home. With SEO, you are making small monthly investments over time until you gradually start ranking for keywords and organic traffic. You then “own” this traffic.
PPC is more like renting – you get the traffic you want in the short term, but as soon as you stop paying for it, it will disappear.
PPC and SEO campaigns can work well together, but SEO is almost always better value for money and is a less risky strategy.
Ecommerce SEO services may cost less in the long run if it’s a part of a much larger digital marketing strategy.