This is a special type of ads in the Local Services section. It displays at the top of Google's search results page when people search for services in their local area. These ads are only suitable for services with recognized professionals. Potential customers can click on the ad and immediately order services or book a consultation without having to go to a website or anything else. Advertisers pay only for a lead, not a click. Potential customers can click on an ad, but if they don't leave a lead, the click is not paid for from the funds in the ad account. On the one hand, this kind of advertising is beneficial for advertisers, but to get leads, you need to have good reviews on professional websites.