Google Paid Ad's: Paid ads are part of Internet Marketing. Paid ad's are INSTANT VISIBILITY because you are paying to be seen.
Even when you pay for ad's, you have to compete with other people paying for ad's. This is why there is a bidding system for ad's.
For example: If business #1 offers $3 per click on the search term "mexican restaurants near me" they can rank at the top of the page. However, if business #2 started ad's they would need to pay $4 per click for the search term "mexican restaurants near me" in order to rank first at the top of the page. Pushing business #1 below them in paid search results.
Organic Listings (SEO): Everything in the blue section is Organic (not paid for) and is the competitive playground between whether you show up or your competition shows up in the first page.
Hiring a professional SEO will help you with focusing on pushing keywords into the first few pages of the search engine results. Organic results can take 3 to 12 months to start showing up and competing against your competition.
This is achieved by following a systematic algorithm of the effectiveness of your site in search engines. SEO Experts will formulate a plan of action of how they can construct/reconstruct your site to be more visible. This strategy becomes different from one business to another. I personally utilize SEO tactics to directly follow Google’s suggestions and guidelines with a dash of my own tactics.