Now we all agree that small businesses have a tight budget and they want to get the most out of every penny spent. The only way to do it is to increase your keyword quality score. If you do that, you’ll decrease the price per click and eventually increase the number of clicks. Price per click depends on a number of factors and one of the factors is the ad rank. Ad rank depends on the bid as well as the quality score. Now the quality score depends on three factors. Expected click-through rate Landing page experience Ad relevance Read more