The Volvo XC90 is equipped with excellent safety features and plenty of technology. Being a top-tier luxury brand, BMW offers many of the same features in its X5 model. The Volvo XC90 just does it at a more affordable price. The base BMW X5 model has a far higher price tag, with an MSRP of $11,000 more than the Volvo XC90. The BMW X5 has an optional third row that's extremely tight, and it's been known to have occasional transmission issues. Both luxury SUVs are solid choices, but the Volvo XC90 is more affordable and offers enjoyable luxury features.