There are a few things to consider when thinking about conversion rates and what is considered a good conversion rate. This will vary depending on the type of website you run, your industry, and what your conversion actually is. Generally speaking, a strong conversion rate is usually upwards of 10%. However, some industries or conversions are harder to be successful in so the average conversion rate is much lower while others are higher. We have access to industry standards and know what a good conversion rate would be for each site we work with. This allows us to help our clients improve their conversion rates and reach their desired goals.