Generally, yes. Lipstick nipple comes from a shallow latch where baby doesn't have enough of the nipple and areola in their mouth. However, babies can sometimes cause lipstick nipple as they fall asleep on the breast. You may have a proper latch throughout most of your feed, but end up with compressed nipples just from the tail end of nursing. If you have lipstick nipple and experience pain (sharp, stabbing, stinging) while you nurse, you have an improper latch.