Take a detailed look at the Marketing Mix with a real-life insight into how Cadbury uses the 4Ps.  Discuss historical Cadbury products that have moved through their product lifecycle and the different extension strategies used.
In this talk, students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns including the use of social media as a powerful marketing tool.
Gain an understanding of marketing planning tools such as primary and secondary along with qualitative and quantitative market research.  We also show examples of how SWOT analysis is utilised by Cadbury with this curriculum-linked talk.
Students will gain an understanding of how Cadbury incorporates marketing strategy frameworks to successfully achieve their marketing plan and to deliver their marketing content over numerous different communication channels and to numerous different demographics internationally.
This experience offers a unique perspective on the marketing elements that students will have encountered within the classroom and provides a real-life demonstration of a marketing strategy in action using Cadbury as a case study.