Total impressions / 1,000 X CPM = Revenue.
200,000 impressions / 1,000 X $10 CPM = $2,000.
Total clicks X CPC = Revenue.
10,000 clicks X $0.5 CPC = $5,000
Total acquisitions X CPA = Revenue.
While it can be challenging to generate more online ad revenue, it is possible. There are more people than ever online but also more companies promoting their products and services. It’s all about generating traffic and attention to your website or social media pages by offering a unique and engaging ad campaign.