Part of how Vertex came into existence was out of the frustration and lack of integrity seen within the shingle industry. We were continuously seeing products promoted and advertised as 30, 40, & 50 years, or even lifetime products! The problem was that we knew through experience that there was zero chance of those products living up to those labels. In addition, the warranties that people were actually getting were nothing close to what they were led to believe. From an integrity standpoint, we couldn’t stand by any of that. We wanted to be able to say “lifetime” and mean it!