To create a subscriber list, sign up for an email marketing service that includes landing pages for lead generation. Then you can collect emails directly from your website by asking visitors to opt-in to your newsletter or sign up for exclusive discounts. If you’re selling products and services online, you can include a form that automatically adds customers to your email subscriber list during checkout. MailerLite, HubSpot, and Brevo are a few top options to consider if you want to grow your subscriber list through landing pages.