Navigating digital marketing entails a full-fledged process of planning, setting objectives, creating, implementing, and revising. In order to successfully execute a digital marketing campaign, a digital marketer possesses the following:
A core understanding of the product, it’s USP, and the organization’s objectives
A strong understanding of the target audience and how to find them in the vast internet
In-depth familiarity with digital channels – to see where and how to best target the aforementioned target audience
Hands-on experience with these channels to effectively target and communicate with the audience
Communication skills that entail copywriting and design. Often, digital marketers seek the help of specialists in these fields but drive direction and provide a brief.
Analytical skills that help revisit, revise and optimize
A hunger to learn and stay up-to-date with digital marketing tools, trends, and changes