If you have the time and resources to do it yourself, there's no need to hire a PR firm. However, if you're short on time or don't have much experience with media relations, it might be worth hiring someone to help you out. A good PR firm can provide valuable guidance and support as you work to promote your business - plus, they usually have existing relationships with journalists that can make it easier to get media coverage. The only caveat we'd put on working with a PR firm is that you should ensure you're on the same page about your goals. PR firms typically work on a retainer basis, which means they charge a monthly fee, so if your goal is to generate leads and sales, be sure to confirm that's what the PR firm will focus on before you sign any contracts.