Headless commerce is a hot topic right now. It’s the future of commerce; a shift towards adaptable, module-based systems and away from one-size-fits-all, monolithic technology. It’s the realisation that every business, every customer and every shopper journey is different – everything is personalised, agile and connected.
In practical terms, “headless” architecture is the decoupling of the frontend “presentation layer” of a website from the backend infrastructure. This approach allows retailers to deliver compelling, high-quality content experiences in the front end, while the ecommerce solution in the backend manages all commerce functionality.
The architectural flexibility in a headless model allows for easy connection into key infrastructure points, such as ERPs, PIMs, OMS and POS.