Yes, phone etiquette is very important. This is because the way that you speak to potential customers or clients can play a pivotal part in whether they choose you over a competitor or not. Like any skill, obtaining perfect phone etiquette requires practice and experience, but there are a few points that you should keep in mind. These include: Maintaining a friendly tone Knowing the purpose of the call Sticking to the agreed time of the call Avoiding using slang For more information, check out our Best Advice to Follow When Placing a Business Phone Call guide.