We like to think of SEO and PPC as peanut butter and jelly. They complement each other and often perform best when mixed together. But too much jelly can ruin your entire sandwich because no one wants a PB&J that is too sweet. It requires the perfect amount of both ingredients to achieve what we like to call, the Maximum Deliciousness Ratio (MDR). The same goes with PPC and SEO—you need to balance the two to achieve the highest ROI. Our SaaS SEO agency provides expert consultation on how to balance SEO and PPC, as well as how to gradually wean your brand off heavy PPC budgets through strong organic positioning.