Facebook is one of the top social media networking sites that is much frequented by the netizens. Data clearly states that Facebook easily attracts online users and they spend a considerable time on the channel on a daily basis. This makes the tool one of the most lucrative options for business activities. Influencers also recommend using the media for the marketing of products or services of the respective brand. Since Facebook has engaged audiences, the influencers are sure that the campaigns will yield the desired results. So, they recommend using the channel for creating publicity amongst the target audience.