When it comes to marketing costs, every business will have different. However, some of the most common costs in digital marketing include: Paid advertising costs: These include expenses related to creating, placing, and promoting paid digital advertisements, such as PPC (pay-per-click) advertising, display advertising, and social media advertising. Content marketing costs: These include expenses related to creating, promoting, and distributing digital content, such as blog posts, videos, and infographics, with the goal of attracting and retaining a clearly defined audience. SEO costs: These include expenses related to optimizing a website for search engines to improve its visibility and ranking, such as keyword research, on-page optimization, and link building. Social media marketing costs: These include expenses related to promoting a brand or product on social media platforms, such as Facebook, Twitter, and Instagram, through organic or paid posts. Email marketing costs: These include expenses related to creating and sending marketing emails to a list of subscribers, such as email software fees, email design costs, and email copywriting. Analytics costs: These include expenses related to tracking and analyzing the performance of digital marketing efforts, such as website traffic, conversion rates, and social media engagement. Overall, the specific digital marketing costs that a business incurs will depend on its digital marketing strategy and goals, as well as the size and scope of its digital marketing efforts.