Email nurturing campaigns are an essential part of any law firm marketing strategy and should focus on providing as much information about your law firm, and their specific legal issue as possible. Email nurturing campaigns work by allowing your website visitors to opt-in to content (eBooks, Video Series, etc.) on your website in exchange for their email address. Once you have their email address, you can send them personalized information in the form of educational guides, videos, blog posts, and more specifically catered to the practice area or legal issue they are facing. These emails can then be automatically scheduled out over time to help educate them about the legal issue they are facing, and ensure you stay top of mind when they are ready to retain your services.