While it’s all up to your preference, we believe that the best makeup is natural, eco-conscious and cruelty-free, with skincare ingredients at heart to nourish your skin with every wear. Functioning like an extension of skincare, natural makeup formulations packed with high-performing, non-toxic ingredients certified by Ecocert/COSMOS actually do your skin good. Moreover, gone are the days when natural makeup meant bare, fresh-faced looks. Natural makeup products have been carefully formulated to deliver on efficacy and colour payoff without compromising on safety and sustainability, letting you create both minimalist and bold makeup looks.