The average mid-size business spends around $10,000 per month on PPC. We’ve seen small local businesses spend anywhere from $800 – 3,000 and achieve great results when targeting specific locations. As a general rule of thumb, the average cost per click in Google Ads is $1 - $2 which means a campaign budget of $800 could bring in 400 – 800 visitors. Keep in mind that your PPC Campaign budget will be highly influenced by the competitiveness of your industry. For example, law and insurance related keywords can cost upwards of $50 per click. With an $800 budget that works out to be only 16 visitors per month!