In the realm of SEO, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a crucial concept outlined in Google's Search Quality Rater Guidelines, which are employed by real people called Quality Raters to assess the quality and relevance of search results. Google relies on their evaluations to gauge the effectiveness of its algorithm updates. E-E-A-T signifies the importance of providing a website or content that showcases demonstrable expertise, a smooth user experience, and instils trustworthiness and authority to users. By prioritizing these factors, websites can enhance their visibility and credibility in search engine rankings.