Brexit
Attracting and retaining highly skilled staff may be more challenging post-Brexit, with a potentially smaller pool of talent being available if restrictions are placed on the free movement of people between the EU and the UK.
Effective analysis of customer data
The sheer volume of data available to marketers and advertisers makes it difficult to sort and analyse it in a useful way, without investing in advanced technology such as artificial intelligence (AI).
The competitive and ever-changing environment in which advertising and marketing businesses operate means the new business owner may need to invest heavily simply to keep up with new trends and technology in this sector.
Ad blocking
Ad blocking software has had an impact on the sector in recent years, with advertisers being forced to give greater consideration to the quality of their ads, in order to minimise loss of revenue.