Three main distinctions between traditional ad networks and DSPs are (1) human vs. automation, (2) their pricing model and (3) offering features like automated ad campaign tracking. Whereas ad networks operating with human employees usually mark up the prices of their services, DSPs either charge a flat fee for carrying out a digital transaction or take a percentage of the ad spend. DSPs also receive some hidden fees, according to AdExchanger.  As the concept has progressed, many DSPs have also opted to specialize, catering specifically to video or mobile ads, for instance. A “human touch” will always be necessary for creating and carrying out a successful ad campaign. Human creativity and strategies still count, and DSPs and ad exchanges don’t replace those vital elements of campaign-building. But in terms of reducing manual waste in the process of buying impressions from publishers, they’re second to none. They also give advertisers the convenience of managing and tracking a campaign with a conveniently centralized tool, as opposed to interfacing with numerous companies and individuals. Besides using a demand side platform and traditional ad networks, your company can use affiliate marketing management programs. Affiliate marketing selects affiliates and makes commission payments to affiliates and influencers to attract new customers. Specialized affiliate software will track affiliate marketing actiivities and provide metrics.  Many advertisers also claim that choosing a successful ad placement is a totally objective and data-driven matter. And it’s simply a statement of fact that automated tools like DSPs are better equipped than humans for processing large amounts of data and rendering objective decisions from them.