Cowboy ethics are unwritten laws that shaped the culture of the Old West and defined how the American Cowboy lived his life. This standard of conduct became known as the “Code of the West.” Cowboy Ethics upholds the principles of integrity, courage, and self-reliance. They are drawn from the fundamental values of what it takes to be a true “cowboy” – often characterized as at being brave, honest, loyal, and generous. These values also apply beyond the cowboy lifestyle. Regardless of occupation or even location, Cowboy Ethics can be applied in any situation to produce an ethical choice and ethical results.