When it comes to advertising on Google, the question usually pertains to search advertising (contextual advertising) on Google. Here are some key principles behind how search advertising on Google works: Auction-based pricing: Advertisers decide on the optimal cost per click for their ad, making search advertising a cost-effective way to promote your business. Pay-per-click model: Advertisers only pay for conversions, not ad impressions. Ad relevance to search queries: Advertisers choose which search queries they want their ads to appear for. Quality Score: Properly configured search ads have a higher quality score, allowing advertisers to pay less for clicks than their competitors. At our company, we use a combination of specialist RRS examination and machine learning to provide the best results for our clients. Contact us to see for yourself.