Affecting nearly all industries, the pandemic had an impact on the marketing industry and global advertising. The COVID-19 disease, which reportedly emerged from the Chinese city of Wuhan, rapidly spread worldwide in early 2020 and continues to impact nearly all aspects of life. With the spread of the virus, countries started to implement measures such as social distancing, working from home, or total lockdowns. This significantly changed how or when consumers are exposed to search advertising and reduced media spending.