Companies can be sold based on either revenue or profit, depending on factors such as industry norms, growth potential, and investor preferences. In some industries, high-growth startups prioritize revenue over profit, aiming to demonstrate market share and growth potential. Alternatively, more established businesses may prioritize profit, emphasizing sustainability and financial health. Ultimately, the decision to sell based on revenue or profit depends on the company’s strategic goals, industry dynamics, and the preferences of buyers and investors.