There is no straight forward answer to this, but overall most premium films will last 3 to 5 years while standard films normally last around 2 years. This may vary depending on how well you take care of the wrap. One thing we do highly recommend for optimal results and longer durability is to Ceramic Coat your wrap. This adds an extra layer of UV protection as well as making it easier to maintain. Note: the market is flooded with subpar films that will last under a year, we stay away from those!