A brand audit and a marketing audit focus on different aspects of a business. Brand audit assesses your brand’s image and reputation, while a marketing audit evaluates your marketing efforts and their impact on your business. Brand Audit is a detailed examination of your brand’s current position in the market, its strengths and weaknesses, and how it’s perceived by customers. It focuses on your brand identity, values, messaging, and overall perception. Marketing Audit is a comprehensive review of your marketing strategies, goals, tactics, and outcomes. It involves evaluating all your marketing activities (like SEO, content marketing, social media, etc.) to determine their effectiveness and alignment with your business objectives.