The Amazon Flywheel is a business model that centers around customer satisfaction and low prices. The Flywheel works by making prices low, which leads to a better customer experience, which drives increased traffic to the site. As more customers visit, the Everything Store becomes more appealing to third-party sellers who want to sell their products on the platform, resulting in more commission-paying sellers. As Amazon attracts more sellers, it can get more out of fixed costs, such as fulfillment centers and servers, enabling it to lower prices even further. This creates a virtuous cycle that accelerates the loop.