Landing Page Website Landing page is a single-page website specifically designed for some advertising or marketing campaign. A single-page focused on a single CTA Minimalistic navigation Single-purpose.  Conversion or lead generation One page is not enough for a full description of the range of services or about the company Website is a multi-page online space on which a company’s online presence is maintained and pages can be anything from one to many multiple pages. Many sections: About, services, contact More detailed information and functionality All of your activities and content online go through your site.