The sheer volume of email marketing platforms available can overwhelm anyone. However, if you do want the best, here’s a short screening process:
Know what kinds of emails work for your brand and are necessary to achieve the conversion goals.
List out your must-have features – a no-code builder or even pre-made templates.
Find out what the A/B testing opportunities available with the email marketing platform are.
Check if the platform comes with predictive capabilities to improve engagement rates.
See if the platform can handle personalized email marketing at scale.
Identify a platform that provides exceptionally high email delivery rates.
With MoEngage, create email campaigns with minimal effort, and build relationships that lead to conversions.