App-based services and businesses can rely on different business models that will allow businesses and customers to get connected properly. The most common three models are: Business to Consumer (B2C), this feature links the business directly to the customer where they can both sell goods and services such as UberEats or Airbnb; Business to Business (B2B) it simplifies the interactions as well as business transactions between businesses like Alibaba or UpWork; and Consumer to Consumer (C2C) which provides the common people with the ability to directly engage in the buying .