Businesses can track every small detail (like clicks, views, etc) about how a customer interacts with their website, traffic sources, engagement rates and more using a web analytics platform. These details are used to gain customer insights. For example, if you know most of your website traffic is coming from Mumbai, you can plan to develop products or services targeting the people of Mumbai. For an e-commerce website, you can analyse where people get stuck and leave your website. Here you can improve your website page to increase sales.