Holle has been a pioneer in the area of not adding processed sugar.  The company has always avoided granulated sugar, salt, and even natural flavorings in all products for infants. Science has proven that there is a genetic tendency towards sweet flavors.  Introducing weaning foods can be an advantage if you begin with sweet-tasting vegetable varieties like carrots, pumpkin, and parsnip.  Sugar is not forbidden, but it promotes habituation with sweetness if consumed regularly, leading to obesity. For this reason, babies should scuttle through the first-year sugar fee.  Holle products primarily rely on natural and mild sweetness from the fruit ingredients.  A conscious decision for the perfect taste experience.