Ecommerce trends come and go, making it challenging to keep up to date with what’s happening in the digital marketplace. Thankfully, we have identified 14 ecommerce trends that are powering online retail forward, including: AR enhances the reality of online shopping. There will be a growing volume of voice search. AI helps shops learn about shoppers. On-site personalization uses those insights to create individualized experiences. Big data plays a big part in creating personalized experiences. Chatbots improve the shopping experience. Shopping through mobile devices is still on the move. More ways to pay. Headless and API-driven ecommerce allow continued innovation. Customers respond to video. Subscriptions keep customers coming back. Sustainability is becoming more important. Businesses should optimize digital strategy for conversion. B2B is growing...and changing.