The Big 5 of ad agencies are the largest and most recognized advertising companies in the world.
These five agencies include:
• WPP – Based in London, WPP is a network of communications services companies.
• Omnicom Group – This US-based group provides marketing and corporate communications services.
• IPG – Located in New York City, IPG offers public relations, digital marketing and other communication services.
• Publicis Groupe – Founded in Paris, this global agency focuses on data-driven marketing strategies for clients worldwide.
• Dentsu Aegis Network – Headquartered in Tokyo, this network specializes in media planning and buying as well as content production.
Together these five organizations make up the biggest players within the advertising industry globally; they have extensive resources that allow them to provide clients with innovative solutions to help reach their marketing goals.