The biggest benefits of using infographics are: Communicating a message or data in an interesting way. Visuals have higher potential than text to draw attention, and infographics are one of the best ways to visualize information.Educating an audience on a topic, for external or internal communication (product features, instructions, health, onboarding, etc.)Promoting a business or a campaign.Driving brand awareness and creating engagement (especially on social media).Acquiring leads by gating the visual and requiring a form to download the resource.