The Starter plan is designed to get you started quickly with messaging essentials, basic moderation and analytics capabilities. With SendBird UIKit, you can build chat in your app in less than 15 minutes. The Pro plan is designed to help you utilize our latest features such as message search, message translation, auto-moderation, webhooks and many more on top of the Starter pack, and help you create a best-of-breed chat experience for your users. The Enterprise plan comprises of all features in Pro and is best suited for companies that have large MAUs, and need extra security, compliance, and support.