Facebook and Google Ads are undoubtedly two of the most popular types of digital advertising, and each of them offers its own advantages. So, the bottom line is that the answer will depend entirely on the end results you want to see.
One such example of this is the Lookalike ads feature that Facebook advertising provides, which allows you to extend your prospective audience reach into consumers that may not have yet heard of your brand, but share several similar traits to existing customers. This is a fantastic way to grow awareness of your brand to a relevant audience.
Conversely, users who are searching on Google are generally more advanced in the marketing funnel and as such, using Google advertising with carefully-crafted copy may be exactly what’s needed to convert them into a customer.
At the end of the day, each option provides fantastic audience targeting capabilities and each plays a key role in driving potential customers through your marketing funnel. All you need is a top-shelf advertising agency that has the wherewithal to understand exactly which channel is required and when to deliver the best outcomes. An agency that has experience working with budgets and businesses of all sizes. An agency that has a proven track record of outstanding results.
An agency called First Page.