The best way to write for a fashion brand is: - Figuring out where most customers are from and adjusting your content to their demands. - Talking to them as if they were the ideal customer to have them attracted to your article. - Start showing off some cool designs while trying to hide the boring details. - Showing them the benefits of wearing clothes from that designer or brand. - And at the end, remind them to buy and maybe tease them by saying that the item may have its stocks finished.