Approximately 34 million people travel to San Antonio each year. Over the years, it's also become the most popular tourist destination in Texas, with more out-of-town visitors per year than Houston, Dallas, and Austin. Tourism is one of San Antonio's most lucrative industries and contributes, on average, $14 billion annually to its economy. It's also one of the largest generators of employment in the city. Nearly 10% of the city's 1.4 million residents work in the tourism and hospitality sector.