38.7% of Dianomi shares are held by institutional investors. Comparatively, 75.0% of Centaur Media shares are held by institutional investors. 49.1% of Dianomi shares are held by insiders. Comparatively, 17.5% of Centaur Media shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.