Digital transformation is the process of using digital technologies to create new (or modify existing) business processes or customer experiences to meet the changing business and market requirements.   The digital transformation begins by defining the processes or customer experiences that need to be transformed, why they need to be transformed, the resulting objectives of the transformation, and the measurements and metrics that will be used to determine if the transformation has been successful.   Once these have been defined, the next level of prescriptive planning and execution for the transformation becomes straight forward and the probability of success greatly increased. Too often, digital transformations are started before the strategy has been defined resulting in the objectives not being achieved. AscentBT has a program that helps clients build and implement their digital transformation strategies in a manner that ensures goals and expected outcomes can be tracked and achieved.