As your business grows and you incorporate more tools into your tech stack, it’s time to start thinking about how you put all your customer data into action. When that data gets siloed in multiple disconnected platforms, it can be difficult to access, analyze, and use effectively. That’s where a CDP comes in. A customer data platform is an essential tool for maximizing the value of zero- and first-party data — especially when it comes from multiple data sources. The right CDP serves as a single source of truth that unifies all your customer data across different formats, platforms, and systems. That way, you can access it all in one place.