Optimizing your content with Surfer’s Content Editor tool includes: Selection of the most relevant competitors for your main keyword Filtering the best keywords, key phrases, and words to include within the content Inclusion of relevant topics/questions  Optimization of the content based on the guidelines mentioned above, guaranteeing a minimum score of 70* *Disclaimer: While we’ll do our best to optimize your articles, we reserve the right to deliver content below the 70 score in the below scenarios: The average score of the top competitors is below 70 Your content has a different purpose than the top-ranking pages You have specific requirements that don’t align with the guidelines suggested by Surfer