Hi, Charles! Monitoring your lead count is crucial to understanding the profitability of your campaign. We want to ensure you have ready access to all of your leads, day or night, from anywhere you have internet access. That is why we provide you with access to a cloud-based Lead Manager, providing an at-a-glance understanding of your campaign and allowing you to monitor leads your staff may be handling, as well as keep you on top of follow-ups. Our Lead Manager provides you with access to: Your Real Lead counts Text of any form leads Recordings of phone leads for quality assurance/ follow-up Any missed calls that may need attention A place to provide feedback on the lead quality or other notes Quote and profit financial tracking tools One of the biggest complaints about marketing is that it is impossible to track the results, and this is true for virtually all marketing efforts. However, with Mark My Words Media’s Lead Manager dashboard, you can do exactly that. By tracking which leads you convert into paying clients, and the profit that you make off of those clients, we can both have a firm understanding of the profitability of your campaign, making it an easy decision for you when renewal time comes around, and lets us know what we need to deliver to make you a success.