If you invest time and resources into locating and hiring a marketer to assist you in growing your business, it’s vital to ensure the marketer has experience handling the needs of businesses like yours. Law is unlike many other businesses advertised online. Search engine users who need legal representation are tricky: They need defense counsel as soon as possible, but the stakes in play mean they need defense counsel they know they can trust. A good marketer will help you position your criminal defense firm as the leading choice for potential clients in your target area.nnWhen you meet with a potential marketing partner, ask them about their level of experience with criminal defense firms, specifically firms in your target area and those that handle similar cases. The better your marketer understands your business, the better they can help you expand your operation and streamline your marketing budget.