The Centers For Disease Control and Prevention (CDC) recommends that businesses use processes like deep cleaning, sanitizing, and disinfection to prepare their facilities for safe re-opening. But beyond that—whether operations did or did not close during the pandemic—continuing to deep clean, sanitize, and disinfect premises on a regular schedule going forward will be critical in order for companies to meet the growing expectations of customers and employees alike. Businesses that regularly deep clean, sanitize, and disinfect their facilities have a far better chance of meeting consumers’ and employees’ expectations—and of increasing their level of comfort about frequenting or working at these facilities— than those that do not.