The easiest way to get an idea of what would be a fair price for the products or services that you are offering is to find your competitors online and evaluate their prices. Only after you get a fair idea of the prevalent pricing standards should you start considering factors like cost price and desired profit margin. It is also very important to have a realistic image of the relative quality of your products or services, and if you are creative, you should be particularly careful not to overprice your offering out of delusion about your art.