While a degree in marketing makes your chances for a marketing job better, you may even explore this domain for a switch. There are a few skills that are expected of every person working in marketing - from excellent communication skills in writing and speaking to having a profound knowledge of the market scenario, or the ability to analyse situations to solving problems on the go. Today, as a professional in marketing, there are a few skills you must grasp in order to stay relevant and updated in the field.
Some of the top skills required for marketing jobs are listed below:
Experience with contemporary digital platforms
With so much riding on digital today, marketing has much to work with various digital platforms, channels and tools. You must acquire experience working with all the emerging technologies in order to keep growing in the field.
Exposure to digital marketing
Advertising on the digital medium is highly popular amongst brands these days, due to low cost and high reach. Even if you are further ahead in your experience and did not have exposure to digital marketing in your coursework, you can always take a course in the same.
A strong understanding of analytics
Since data is everywhere, it is important to learn how to manage it. Marketing professionals have to work with large volumes of data on a day-to-day basis. Learning analytics helps you structure data into a sensible and workable format for efficient use.