When I was younger and shopping for haircare products, it wasn’t typically an enjoyable experience—there weren’t many product offerings for my curly hair on the market, and the few that did exist were located on a bottom, poorly-lit shelf. It made me feel like I was supposed to be ashamed of my hair type and texture.
Years later, I founded Briogeo, a brand that celebrates inclusivity at its core. Briogeo was always about more than just me—Briogeo is about everyone, honoring diversity, and making clean, healthy choices. One of the most rewarding things about creating this brand has been defying the norms of the beauty industry. Briogeo opens the door for people of all hair textures, hair types, and ethnicities to identify with one singular haircare brand as their own—this has rarely been seen before in history. It’s an honor to be a first-mover towards acceptance and inclusivity in haircare.
On my own journey as an entrepreneur in the beauty and wellness space, I’ve also learned it’s really important to keep an “abundance” mindset. I’m extremely grateful for my female beauty founder friends because we support each other, share advice and perspectives, and promote each other’s products. There’s a misconception that you need to be competitive in order to survive, but that’s not true—every brand has its own unique story and products, and there is room for everyone!