Many of our projects start off with a health check of a client's marketing activities, also called an audit. Sometimes we are asked to perform a one-off audit when a client wants to improve in-house or third-party vendor performance. The most common audits we provide are PPC (review of structure, copy, keywords and strategies), SEO and Web Performance (indexability, architecture, UX, technical errors, competitors, ranking and keywords, onpage SEO, backlinks etc.) and Analytics (correct configuration of tracking, events, existing reports, dashboards, etc.). These digital marketing audits have a written deliverable as their final product which can be used as a road map for corrections.