To assess the effectiveness of your lead generation efforts, it's important to track and analyze key metrics. These may include:
Conversion rate: Measure the percentage of leads that convert into customers or complete desired actions, such as downloading a resource or filling out a form.
Cost per lead (CPL): Calculate the average cost incurred to generate each lead. Divide the total lead generation costs by the number of leads generated within a specific time period.
Return on investment (ROI): Assess the overall effectiveness and profitability of your lead generation efforts by comparing the revenue generated against the costs invested in acquiring leads.
Lead quality: Evaluate the quality of leads based on criteria such as engagement level, potential for conversion, and alignment with your target audience and buyer personas.
Lead velocity: Track the speed at which leads move through the sales funnel, from initial contact to conversion. This metric helps identify bottlenecks or areas for improvement in your lead nurturing and sales processes.