Multilingual content that resonates with local audiences’ culture and regional preferences will extend your reach simply by generating more impressions. With social media posts and interactions tailored to each market, your brand can effectively engage your audience and build stronger relationships. It’s also important to zero in on the platforms your local audience likes the most. Running local events creates a great opportunity to share regional content and reach customers in a given location.
For example, if you’re targeting the Japanese market, you could create content that features local fashion influencers, incorporates popular Japanese trends, and uses culturally relevant imagery. This enables you to foster a sense of familiarity and trust by aligning with international customers' interests.