Here are some emerging trends in B2B marketing:
AI: B2B marketers use AI to understand customer trends and personalize experiences. ABM: Targeting individual accounts with tailored messages is a growing strategy. Video Content: Videos are essential in B2B marketing for its attention-grabbing power. Social Selling: LinkedIn and other platforms enable more intimate customer engagement. Personalization: With access to so much customer data, B2B marketers can customize messages and experiences.