This depends. Handling all the visuals in-house will give you a bit more control over the process, but the costs will be significantly higher. You will need to hire at least 3 key positions – a creative lead, a photographer, and a videographer. As a minimum, these 3 positions will set you back about 60K – 80K $HKD per month. The added investment in good quality equipment (cameras, sound equipment, computers, and software) could set you back easily 100K $HKD.
The cost of hiring an agency is considerably lower, and you get to work with experienced professionals who know how to create engaging visuals. The actual budget will depend based on your company’s needs. We suggest budgeting a minimum of $15,000 HKD a month, but with all things in marketing, a bigger budget will mean more data and better results.