Collaborations can be a catalyst for authentic user-generated content. When the partnerships are well thought out, they can offer both brands positive exposure and conversations, as well as new revenue streams. We collaborate with companies and artists that match our brands’ attitudes and energies and that resonate authentically with our fans. For example, we’ve collaborated with fashion powerhouses like Nike, Puma, and Dsquared2, cultural events like Shanghai Fashion Week, and athletic greats like Serena Williams.