Yes, you can market on TikTok. Like most social networks, they have a paid media program that allows you to serve ads to TikTok users. Currently, TikTok has around one billion active users with a good portion of them being between millennial and Gen Z age ranges.
So while it makes sense to create content for TikTok as part of your growth marketing strategy, you’ll want to make sure that you’re creating content that will engage this particular target audience. Building brand awareness and trust is a key part of TikTok marketing and the breadth of TikTok creators out there gives you plenty of room to form those partnerships with the help of a TikTok agency.
This type of marketing can be especially helpful for startups, eCommerce businesses, and even podcasts looking to increase their reach.