Fashion designers have a unique role in our society. Their talent and vision influence how individuals appear, as well as the cultural and social context. They like researching fashion trends, sketching patterns, selecting materials, and being involved in all phases of their creations' production. Therefore, they can affect society in many ways, especially by creating products that are needed but not available yet. In addition to designing clothes, fashion designers also create furniture, bags, and other accessories. Some famous fashion designers include Christian Dior, Yves Saint Laurent, Gianni Versace, and Ralph Lauren. Fashion designers work for companies or operate their own businesses. Some design directors work for large corporations while others run their own small shops. Either way, these people play an important role in the industry because without them there would be no new designs produced each year. In addition to designing clothing, shoes, and other accessories, some fashion designers go one step further and incorporate technology into their designs. Silicon Valley is filled with innovators who have started their own companies that produce electronics, software, and other advanced materials. These people are always looking for new ways to integrate technology into traditional objects so they can make them more user-friendly and efficient. Finally, fashion designers influence society by creating needs and desires.