It is essential for all the marketers to know and understand the Marketing Attribution process as it helps marketers assess the value of ROI. Market Attribution is also known as means by which the customers came to know about your products and services. This is because a customer never only goes to the website and makes a purchase. Rather, there are multiple channels that affect the final sale. So, with so many touch points growing each day, the various models of Marketing Attribution will help you understand them and simplify the multiple channels. The various models are First-touch attribution, Last-touch attribution, multi-source attribution and weighted multi-source attribution.