UX design has an immense impact on your business success for several reasons:
By providing an engaging experience and adjusting the product to the end-user needs and expectations, you gain more loyal customers who choose your brand over your competitors.
Thanks to UX design, you can increase conversion rates as satisfied users are more likely to perform key actions such as subscribing to the newsletter, completing the purchase or creating an account.
By conducting thorough UX research, you can better align your product with your long-term business goals.
UX design prevents you from investing money in releasing unnecessary features.
You gain extensive knowledge about your target audience: their pain points, fears, motivations, and limitations.