Yes, that is true. Even new pillows can smell when you open the pack. If so, then let them air for a few days – the best way is to hang them up outside in the fresh air (but not if it’s raining!) If you have pillows that smell, sprinkle baking soda over them and air them outdoors – again on a dry day (preferable windy). Make sure you read the card tab on the pillow. Never store feather and down pillows in damp conditions. Also store them where there is free circulation of air, to help prevent condensation or dampness to get to the pillow.