A great project or business proposal should contain everything you need to show your client that your company is the best fit for the job—whether that’s event catering, architecture, or accounting. 1. Cover page The cover page is pretty simple. It should include your company name and your client’s company name. You might also put the date and the title of your pitch, such as “Civil Engineering for the Allen Street Development.” You can upload a photo background or use a block of color for a bold, simple look. 2. Executive summary This section is sometimes called the cover letter. Here, you write a 100 - 200 word summary of the clients’ problems or needs, the approach you’re pitching, and your company’s relevant experience, achievements, or accolades. 3. Approach or solution Use this section to go deeper into the approach you touched upon in your executive summary. Describe what types of products or services you’ll offer, why you recommend them, and what the result will be. 4. About the company Here, you’ll offer relevant company information that will impress clients, such as a company bio with your mission statement and average client results. You might also include photos and titles of all of your employees, or just the ones who will manage this new account. 5. Deliverables This section is your opportunity to really spell out what the client will get. Clarify the deliverables, such as a logo and brand guide for branding services or a report and recommendations for a business audit. If you don’t offer concrete deliverables, create a project timeline section instead and include the 4 - 7 main steps in the process. 6. Pricing In this section, you’ll break down the recommended investment. For example, an interior designer might include a flat fee for the design work (ex: $3,000) an estimate for the room furnishings (ex: $30,000), and an estimate of the hourly work needed for installation (ex: 10 hours @ $200/hr = $2,000). Breaking down your pricing into its parts will increase your chances of success compared to just pitching a $35,000 estimate. Clients want to know what they’re paying for. 7. Terms and conditions A great business proposal should include the business contract so that if a client says yes, they can sign that document to initiate the project. Your terms and conditions should include your master service agreement and any important elements of the project scope not mentioned elsewhere in the proposal, such as the number of revisions included. Make sure to have your legal team help you with this section 8. Social proof Every great business proposal offers some form of social proof like case studies, testimonials, reviews, or star rating averages. These things help your clients trust you and envision their own future success after partnering with you.