One example of a successful brand collaboration is the partnership between Adidas and Parley for the Oceans. Adidas and Parley for the Oceans collaborated to create a line of shoes and apparel made from recycled ocean plastic. This collaboration aligned with both brands’ values of sustainability and environmental awareness. It also helped Adidas reach a new audience of consumers who are passionate about protecting the oceans. The collaboration was successful in terms of both brand exposure and sales, and it demonstrated the power of brand collaborations to make a positive impact while driving business growth.