At Cloud9, we follow many branding principles. Nevertheless, there are 4 rules of branding that anyone should follow. Keep it simple: Less is most definitely more, especially in the 21st century. You can go a long way with a simple swoosh or a bitten apple. Keep it consistent: A big part of branding is creating an illusion of a character. Just like in acting, if you break character, the whole play can fall apart. Keep it lovable: At the end of the day, your brand needs to be lovable. Use elements that are relatable, evoke positive emotions, and have good connotations. Keep it relatable: Being relatable for your customers is key to creating that intangible personality of a brand. You need to speak the language of your customers.