When it comes to the optimal time to send out an SMS campaign, there is no hard and fast rule. We advise senders to consider rationally when the receivers could be most enthusiastic in your SMS to answer this question.
According to a study, the use of mobile phones peaks between midday and six o'clock. Generally, the best time for sending your SMS campaign is in the late morning until the middle of the afternoon. However, carefully considering the time of the text message delivery for your content can help you improve the likelihood of a favorable reply and decrease the probability of rejection.