The e-commerce industry is a massive collection of different stores and retailers that are all competing against each other. Many of these different stores sell entirely different things, and yet under the surface, most of them use similar practices. From the same B2B model to even the same marketing strategy, you can find many similarities between these companies. However, there has to be something specific that every business, both big and small, are using to stay competitive; a key weapon of sorts; and yes there is one, called urgent delivery.