There are several options for developing a website. Do-it-yourself publishing tools such as Wix and Squarespace are relatively easy to use but limited in functionality. A content management system such as WordPress offers plug-in features but requires coding knowledge and time investment. An experienced professional web developer can build a website requiring an e-commerce platform, log-in, database features, and other complex integrations. They can also assist with technical questions related to hosting, search engine optimization, and ongoing maintenance and support. There's a financial cost to hiring a professional, but there's a benefit to their expertise, and it saves time that can be used on other marketing efforts.