While Wix, Squarespace and similar platforms are fine for starting out online, all site builder services are restrictive in the number of design options and templates available. There are also additional fees involved for core website functionalities, such as email and SEO. Lastly, any business using a platform like Wix or Squarespace is essentially 'locked in' - websites cannot be transferred elsewhere, and sites are deleted if subscriptions are stopped. This stands in contrast to a platform like WordPress where you truly own your site and can change your site’s theme, hosting, or anything else as you choose.