Based on the examples you’ve just seen, it can be concluded that a successful native advertising campaign must include the following components: A catchy headline. Mind that while being engaging, a native ad title should be related to what you promise on the landing page. Without it, you’ll be wasting money on clicks that deliver nothing but high bounce rates. A relevant topic. Even if a campaign is aimed at distributing top-funnel content, it’s crucial that it’s relevant to your target audience. Promoted content should appeal to them and build a positive image for your brand. Targeting. An advertiser should understand who they are targeting and where they can reach these people. Credibility. Due to its form, native advertising can be extremely effective for building brand trust and boosting loyalty. Using native ads to distribute credible and timely content, you’ll position yourself as an expert and gain customer trust.