Web traffic is the amount of data sent and received by visitors to a website. It's a measure of the popularity of a site, as well as a way to understand how users are interacting with it. Web traffic is also a key metric in understanding whether a site is successful or not.
There are two types of web traffic: direct and indirect. Direct traffic comes from people who type your URL into their browser's address bar, while indirect traffic comes from people who click on links from other websites or social media platforms that lead to your site.
Both types of web traffic are important for any website looking to grow its audience and engagement levels. Without web traffic, it would be impossible for anyone to find your site and interact with it. By understanding how web traffic works, you can better optimize your site to ensure that it's able to attract more visitors and convert them into customers or clients.