Just Eat Takeaway.com leverages Salesforce Marketing Cloud to automate one-to-one communication, delivering customized email content based on historical order data, location, and dining preferences. This automation saves time and resources, allows Just Eat Takeaway.com to efficiently manage their large customer base, and deliver personalized content without manual intervention. By combining and updating data from different sources, they create unique and tailored email content for each recipient, ensuring that every email sent out is different and tailored to the receiver’s preferences, order history, and location.