The best approach for Google Ads is simple. You test, learn, optimise, and repeat.
Here’s the truth: nobody nails their targeting, bids and keywords from the get-go. It takes time to set up the campaigns, observe the results, and improve upon it for the future. An ad set might not be delivering the clicks you expected; or you might find that you’re getting better conversions from a certain keyword or with a certain user demographic. If you observe those results and learn from them, you can improve your campaigns for next time.
If your AdWords agency isn’t testing and optimising, you’re not getting the results your business deserves. That’s why at AdVisible, we operate with complete transparency and adopt a results-driven approach. Our digital marketing experts are open and honest about your campaign performance, and will help you tweak your campaigns for maximum ROI. Learn more about our process here.