To recover from a Google penalty: Identify the reason for the penalty (e.g., thin content, unnatural backlinks). Address the issue by fixing the problematic content or links. Submit a reconsideration request if applicable. Focus on improving the overall quality and compliance of your website. Avoiding common SEO mistakes is crucial for maintaining and improving your website's search rankings and overall performance. By following best practices, focusing on quality content, and staying up-to-date with SEO trends, you can create a strong foundation for successful SEO efforts.