Depending on the assignment entrusted to the seconded DirCom, the cost will be calculated either on the basis of time spent or on a per-mission basis. The daily rate varies depending on whether the assignment is strategic (assisting senior executives, analysing the competition, positioning the company's image, etc.), editorial (writing and producing corporate or press communications material, for example), team management orientated (training, structuring, preparing processes, etc.) or operational (managing an event, running an advertising campaign, a customer barometer, etc.). The costs of any external experts required to complete the assignment will also be added.