Customers become brand evangelists when you use crowdfunding. When customers buy your product, they’re not just spending money; they’re investing money in your business. Crowdfunding allows investors to retain a stake in their projects without giving up their equity. Crowdfunding is a great way to test the market. Gaining traction is much easier with the help of crowdsourcing. Crowdfunding is a great way to broaden your audience’s reach. You can use crowdfunding to raise large sums of money. A crowdfunding campaign can help you demonstrate the viability of your idea. In the same way that wildfires can quickly spread, crowdfunding can do the same. Crowdsourcing sparks change. You can quickly expand your business with the help of crowdsourcing. However, if a project fails, the reputation of your business and the people who have put their trust in you could be damaged. Not having a patent or copyright for your business idea means that it may be used by someone else. Risks associated with equity crowdfunding include loss of money, lack of information, no early income, no legal rights, and fraud.