If there was a staple ingredient for local search engine optimization packages, it is building citations through listings and directories. One of the simplest (and most important) activities in a local search package is finding relevant, high-value directories to upload your name, business information, address, and phone number. Repeating this for multiple directories can build your business’s credibility, increases your online presence, and helps to drive increases in ranking. Relevance is especially important for citation building. If there are specific directories that your target audience uses (like Yelp, Apple Maps, or Foursquare) to look for businesses like yours, Google will value these citations higher. Google’s algorithm evolves and can understand the nature of your business as it continues to leave its footprints everywhere on the web.