Executive Summary: The Executive Summary provides a synopsis of your business plan, including your company’s mission statement and description of its products and services.
Company Overview: This business plan section provides an overview of your business.  It describes your products and services and explains your business’ unique qualifications to serve its target markets.
Industry Analysis: This section includes information about the market in which your company will be competing, including market research, data on target market segments, and industry trends.
Customer Analysis: This section assesses your customer segment(s). It should identify your target customer, convey the needs of these customers and show how your products and services will meet those needs.
Competitive Analysis: This part of your plan must identify your direct and indirect competitors, assess their strengths and weaknesses, and show your company’s competitive advantages.
Marketing Plan: The marketing plan details your sales strategy and marketing efforts for penetrating your target markets.
Operations Plan: This section details the internal strategies for building your business. It outlines staffing needs, milestones, and processes.
Management Team: Your management team section should demonstrate that your company has the required personnel, investors, advisors, and shareholders to be successful.
Financial Plan: Your financial plan should include your 5-year projected business financials including your proforma income statement, balance sheet, and cash flow statement to clearly illustrate your company’s revenue and profitability model.
Appendix: The appendix supports your overall business plan and should include your full financial projections along with any supporting documents that make your plan more compelling (i.e., intellectual property documentation, financial statements, management team resumes, etc.)