Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy.
Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators.
Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies.