Sustainability is one of my core values, so I want to encourage and reward sustainable choices. The Dolomites is suffering from overtourism, so I want to encourage more people to visit the Austrian Alps right next door. Coming to Austria over the Dolomites is a more sustainable choice. Secondly, because I live in North Tirol (the Dolomites are in South Tirol), my own travel costs and emissions are lower in this area, which allows me to be able to offer a cheaper half-day coverage, as well as slightly reduced full and multiday rates.