Local SEO (Search Engine Optimization) is a type of website optimization that is used for a variety of purposes. The initial goal is to add your business's location to Google so that clients can quickly discover you, browse your website, and call you. They can quickly navigate and then find a business in this method, and individuals who are happy with your business can offer you Google ratings and buy your product/service. This can help you outrank your competition and put you on the front page of Google, whether it's for a Google search or Google Maps.