A franchise is a business whereby the brand licenses its operations—such as its products, technology, branding, and knowledge to a franchise—in exchange for a franchise fee, and periodic royalty payments. When you take a well-established brand’s franchise, you get complete guidance on how to setup the business without you having to do any due diligence or research on where to open your shop, what machinery or raw materials to take, and what investments to make in technology. Brand also supports in customer acquisition & marketing. Moreover, during the course of operations, you get regular updates in technology, processes and products from the brand without you having to make any investments on the R&D and development of the same.