Many marketing and advertising jobs use Instagram marketing in their daily activities. Social media marketers are a niche specialty, focused specifically on platforms like Instagram and Facebook to build awareness and encourage engagement on brand accounts. Other careers use Instagram marketing as part of a larger marketing strategy. For example, content marketers create blog posts, webinars, eBooks, and more to guide a prospective buyer through the customer journey. Part of that process includes content promotion, which means content marketers use platforms like Instagram to share their creations. Product marketers may use Instagram marketing as a promotional tool to share the features and benefits of new releases. And public relations specialists use Instagram marketing to build awareness and goodwill for their clients.