A big difference between these two types of kits is who they’re aimed at. A media kit is a collection of information about you and what you do. It’s used to describe you as an influencer so that brands can learn more about you before signing a collaboration with you. On the other hand, a press kit is similar to a media kit, but it’s specifically designed for journalists and bloggers who might want to write about your brand. It should include all the basic details, as well as any information that could be relevant for a particular publication or blogger.