The primary purpose of a whitepaper is to help readers, users, and clients understand a particular issue better. When a business creates a whitepaper, it positions its audience to come
to the conclusion that the particular solution proposed within the whitepaper offers the best possible outcome.
Other reasons for developing a whitepaper include:
To influence the decision-making process of customers – current and prospective.
To address your client’s pain points.
To increase the perceived value of your services.
To provide clarity on a seemingly complex issue.
To promote a particular service.
To rank higher on Google for a particular search phrase.