For decades, when record labels went looking for new names to sign, they sought out star quality and talent, as well as marketability. Now, they’re still interested in the same things, but they also want so much more.
As is mentioned in the rest of this article, record labels today are particularly intrigued by artists who already have a career. It’s a much safer bet on their part to sign a musician who has a large fan base, who knows who they are and has found their style and sound, whose social media is full of engaged followers, and who can supply numbers on streaming sites like Spotify and Apple Music that show that there’s already real interest.
Record labels are still open to lesser-known acts, ones who haven’t yet racked up millions of streams or accrued massive followings, but they need to have something incredibly special that no one else does. They must be certified, will-be stars, or perhaps they’ve crafted what will go on to easily become a radio smash, with the right promotion.
If you want to get signed by a major record label, try building your career first. They’ll be interested, and perhaps even come calling, when your success is undeniable.