Whether to go with the single-store model or choose the marketplace model is a choice that depends on various factors such as your business objectives, target market, revenue streams, etc. However, it is important to note that both of these models have unique demands. To elaborate, working with the single-vendor model requires having a product or a service to offer. On the other hand, the marketplace approach is excellent for businesses with no product or service to offer except the online marketplace platform. At the end of the day, both of these models are highly lucrative and have tremendous potential. You can choose any of these models and make a groundbreaking market entry.