CDP is considered to be better than third-party cookies in several ways:
Ownership of data: CDPs enable businesses to collect and own their own customer data. This means businesses can directly control how their data is used rather than relying on third-party companies to collect and manage it. With third-party cookies, businesses do not have direct ownership of the collected data, and must rely on third-party companies to collect and manage the data.
Improved privacy: CDPs are designed to collect and use first-party data, which is data that is collected directly from customers who have interacted with a business's website or app. This data is collected with the customer's consent and is generally considered to be more privacy-friendly than third-party cookies, which are often collected without the user's knowledge or consent.
Better personalization: CDPs are designed to help businesses personalize customer experiences based on their behavior and preferences. This is done by collecting and analyzing data from various sources, such as website interactions, purchase history, and customer support interactions. Businesses can improve customer satisfaction and loyalty by using this data to create more personalized experiences.
Future-proofing: With the increasing privacy and data protection concerns, many web browsers and operating systems are phasing out support for third-party cookies. This means that businesses that rely on third-party cookies for their marketing and advertising efforts may need to find alternative solutions in the future. On the other hand, CDPs rely on first-party data, which is less affected by changes in web browsers and operating system policies. Overall, CDPs provide businesses with a more secure, privacy-friendly, and effective way to collect and use customer data than third-party cookies.