Perfumes are supposed to be worn on the body, generally on the pulse points, e.g. inside of the wrists, back of the neck, behind the ears, etc. The warmth of the body makes the perfume blossom to the fullest. Wearing perfumes on clothes will not give the warmth of the pulse points and hence the lingering effect that is generally desired is lessened. Perfumes are worn on the body, generally on the pulse points, e.g. inside of the wrists, back of the neck, behind the ears, etc. The warmth of the body makes the perfume blossom to the fullest. Wearing perfumes on clothes will not mimic the heat of the pulse points, and hence the desired lingering effect is lessened.