When it comes to marketing higher education, it’s all about telling a compelling story that resonates with your target audience. The sooner you can wrap your head around what you want to say and how you want to say it, the better off you’ll be. This is not only because things like copywriting are part of your marketing toolkit, but also because many institutions consider their brand synonymous with their product – in other words, every piece of content must reflect on both. When students start associating a brand with a university or program, that impression becomes difficult to shake.
SEO is an important channel If you’re going to be successful marketing your education services online, your strategy must take search engine optimisation into account. That means not only having a website optimised for major search engines but also integrating social media channels, like Facebook and Twitter, with your content marketing strategy. If you want to reach students online and make sure they are engaging with you long-term, content is a must! Don’t let SEO fly under your radar.