Customers will be presented with the following new forms of advertising in the Classic subscription:
Start ads: short ad shown at the start of a program on time-shifted television
FFW ads (Fast Forward): ads shown when fast-forward is used in a linear advertising block on time-shifted television. Maximum 130 seconds (max. 210 seconds per hour). The program can then be moved to the end of the linear commercial block and the actual broadcast can be continued.
Pause ads: static ads shown after pressing the pause button on live or time-shifted TV