This is an interesting and increasingly common question. More and more, employers are trying to build their “company culture,” and questions like this help them figure out if you’ll fit in. In asking this question, at the very least, your interviewer wants to know how much you know about that company. By itself, parroting back the company’s mission statement, motto, or their advertising’s tag line won’t win you any interview points. But if you can quickly say something intelligent and insightful about their products and services, the markets they serve, ways you have interacted with their output, and that you can say something knowledgeable and possibly flattering about the company’s founders and/or chief executives, will get the employer’s attention. Keep in mind the way you answer will also reveal something about the passion you have about the company and the industry, as well as the position you are trying to fill. Some of the emotions and traits you’ll want to convey include: being enthusiastic, excited, curious and motivated, along with friendly and likeable. Of course, don’t “overdo it”! Don’t force out too much emotion, just be genuine. If you have a real passion for the company and the position, get that across to your interviewer; not just with the content to your answers, but the expressiveness of your personality and demeanor. You will leave your interviewer more confident, not just that you can do the job, but that you’ll fit in, as well.