A reliable fractional marketing team generally has three key components. 1. Expertise. A fractional CMO or marketing director will come in with a wealth of knowledge and valuable industry-specific insights. They've been at the helm of intricate marketing campaigns, driven growth, managed budgets, and more. 2. Cost Efficiency. It's no secret that salary, benefits, and overhead for a full-time CMO and in-house marketing team can rack up a hefty bill. With fractional marketing, you're getting C-level marketing leadership at a fraction of the price. 3. Scalability. Your fractional marketing department can adapt to the ebb and flow of your business, scaling up and down as necessary.