Ranking a website isn’t easy, but there are a few factors our experts recommend taking into account when building and auditing your site to keep it in top-ranking shape! These include (but aren’t limited to):
Website and page format: Your pages’ layout will make a genuine impact on user engagement and bounce rates – both of which are taken into consideration by Google when indexing. To keep visitors on-site for longer, ensure your layout is user-driven. The same can be said for your sitemap.
Keywords: Content is king! Ensure your pages are targeting keywords relevant to your audience’s search intent with high-quality natural content and headings.
Title tags: Google’s indexing robots use title tags and headers to navigate and understand content – meaning you can’t expect to rank well without them!
Image optimisation: Be sure to compress and correctly title your images to improve site performance and contribute to rankings.
Linking and backlinking: Whilst internal links connect your content and guide Google from A to B throughout your site, backlinks to and from relevant websites act as a vote of confidence in the value of your page and site. Both, when used effectively, can contribute to rankings.
Loading speed: Loading speed is a big factor when it comes to SEO, significantly impacting monitored factors such as bounce rates – after all first impressions are everything!