In the 1960s, Frank Frazetta was commissioned to produce cover designs for a series of Conan paperback novels published by Lancer Publications. Frazetta's Conan paintings, which depicted the strong and heroic barbarian involved in epic fights against beasts and other opponents, served to define the character's visual identity and established the pattern for subsequent Conan artwork. Frank Frazetta's distinctive Conan paintings have become intertwined with the character, and his artwork has appeared on a plethora of Conan-related goods, including movie posters, comic books, and video games. Frank Frazetta's depiction of a world filled with brave warriors, seductive princesses, and horrifying beasts has become a staple of the science fiction and fantasy canon.