Sprout Social has some of the better analytics in the business. Their reports are fairly detailed, while also being customizable for you and your business’s needs. Some of their metrics include:
-Group Reports: An analysis of the productivity and activity of all connected profiles.
-Tag Report: An analysis of your inbound and outbound tags used in connection to any of your posts or when mentioning your business.
-Competitor Reports: You can also get some insight into how your competitors are using social media, and how successful their posting seems to be.
-Individual Platform Performance: This will give you a better sense of where your followers are most active. You can also get a better idea of what kinds of posts are most engaging to your followers.