Most companies try to maintain a positive reputation in the market and conduct a transparent lending policy. However, there are some that are interested only in increasing profits. Often under the guise of favorable programs they use hidden fees, additional commissions and unreasonable fines, which lead customers to a debt pit. There are many parameters that may underline such companies. Among the main ones are the following: solvency and sufficient liquidity reserve, size and structure of equity capital, quality of the loan portfolio, information on the management, reputation and information transparency. You should also check for information on the company at Better Business Bureau and similar resources.