It is a process for creating products, services, and experiences that focus on the needs of the people who will be using them. This approach puts users at the center of the design process, making sure that their needs are met in every aspect of the final product or service.
This type of design has its roots in the user-centered design approach that was popularized in the 1980s and 1990s. However, it goes beyond just making sure that products are usable. It also considers the emotional needs of users and how they will interact with a product or service on a personal level.
It is essential to create products and services that people will love. By putting users first, you can create something that they’ll find helpful and make their lives better in some way.