The following advertisement claims which are strictly prohibited by law:
· Claims made which refer to the suitability of the food for use in the prevention, alleviation, treatment or cure of a disease, disorder or particular physiological condition unless specifically permitted under any other regulations;
· Label of any package, containing any words which imply or suggest that the food is recommended, prescribed, or approved by medical practitioners or approved for medical purpose.;
· Claim of “added nutrients”, if such nutrients have been added merely to compensate the nutrients lost or removed during processing of the food ;
· Advertisements or claims for articles of foods by any FBO that undermines the products of any other manufacturer for the purpose of promoting their products or influencing consumer behavior.
Additionally, all FBOs are required to seek approval from the FSSAI for reduction of disease risk claims.