Known for its innovative designs and commitment to sustainability, G-Star Raw is a popular choice among fashion-conscious consumers.
The brand’s focus on sustainability is one of the reasons for its good reputation. G-Star Raw’s commitment to reducing its environmental impact is through the use of sustainable materials and production methods in its products. The "RAW for the Oceans" initiative sees them sourcing their own sustainable denim fabric which is made from recycled plastic bottles retrieved from the ocean. Along with this they also source organic cotton and have reduced water usage and chemical processes in production.
An innovative approach to design is what G-Star Raw is most known for especially with their denim products. It was able to develop a unique signature style, combining traditional denim with modern and industrial elements. Leading to the creation of iconic G-Star RAw pieces, such as the Elwood jeans, that feature curved seams which follow the contours of the legs.
Additionally, G-Star Raw collaborates with a variety of famous personalities and creatives to bring fresh perspectives to collections. Some of their most recent collaborations include partnerships with Jaden Smith and newly appointed Louis Vuitton Menswear Creative Director, Pharrell Williams.
Producing both durable and long-lasting denim G-Star Raw’s high-quality materials and construction techniques make for products that are worthwhile purchases for consumers.