The main difference between B2B and B2C marketing is the target audience. B2B marketing techniques are tailored toward other business entities. B2B businesses offer solutions to other companies besides themselves. Examples of B2B marketing products include software, safety equipment, and other repair solutions for delivery trucks. On the other hand, B2C involves marketing techniques geared toward individual customers. Unlike B2B marketing, B2C marketing focuses on non-professionals through products like shampoo, grocery store products, and entertainment. These brands might sell to businesses, but most of their sales come from individual consumers. At a high level, B2B and B2C marketing programs will have the same frameworks and practices. However, several components will influence the strategy of each: Expected sales volume or size of sales – there are fewer businesses than individuals, so the expected sales volume is less with B2B marketing campaigns. Budget size and spending capabilities – a big corporation will have a more expansive and flexible budget than an individual consumer, impacting how a business markets its products or services. Decision-making process – a business will likely need to gain approvals from several different stakeholders, which could prolong the decision-making timeline. On the other hand, consumers only answer to themselves, which will make the decision-making timeline much shorter. Emotion and logic – businesses tend to decide on logic and data, while customers generally make decisions based on emotion.