The great opportunity that SEM offers is that you present your company to potential customers at exactly the right moment. Anyone using a search engine is, by definition, looking for results. Be it for products, service providers, people or the like. Being present at this critical moment and possibly also making a suitable offer can make all the difference. Especially when there are no organic rankings (yet), advertising in search engines can bring relevant visitors to a website very quickly. In the next step, you can often use the results from SEM campaigns and use them as a reference and even a source of ideas for search engine optimization (SEO).