Outreach campaigns provide an additional way to earn valuable links as part of your link-building efforts. They supplement other strategies such as using social media, resharing content on forums, publishing link-magnet content, or doing newsworthy things.
The backlinks generated as a result of outreach campaigns are more measured and controlled. That’s because you can research and shortlist the websites that you want links from. You can then find the contacts of the website admin and write to them.
It can be particularly useful in augmenting a backlink profile consisting of links from low-quality websites.