What sets user-generated content apart is that it is seen as honest and relatable, especially among a large section of your customer base. While most content is curated to reinforce a certain brand image, user-generated content is more community-driven. Also, because it’s often created by everyday users of a product, it’s often seen as more relatable, especially to newer audiences. This form of content is ultimately undeniable social proof that your brand has something special and unique about it. This makes users go out of their way to create content for it. This alone is a powerful factor that differentiates it from traditional content.