Maintaining a positive connection with clients and business associates is vital to keeping a business afloat.
Research shows that 92% of customers trust businesses based on positive word of mouth comments from family and friends.
The easiest way to make sure everyone sees your business in a good light is to regularly send thank you cards. Timing is everything when it comes to making sure your card has the most impact.
Not every business thank you card should be the same. You wouldn't talk to a client like you would a coworker or your boss. Keep in mind who the card is for so there's no miscommunication problems.
To make sure everyone feels truly appreciated, consider how best to personalize the cards you send. Leave them feeling special and they will remember your business in the best light.