The strategy for cannibalization involves carefully analyzing the potential impact of introducing new products or services into the market. It is essential to assess the potential cannibalization rate and weigh the benefits versus the drawbacks. In some cases, companies intentionally introduce new offerings to cannibalize their own products, eliminating competition and ensuring long-term market dominance. However, this approach must be balanced with the risk of lost sales for existing products. Successful execution of the strategy requires comprehensive market research, understanding customer preferences, and a careful evaluation of the potential cannibalization rate to ensure a net positive impact on overall sales and market share.