The purpose of this Privacy Policy is to describe how we, Serious Bean Co (a division of Lakeside Foods, Inc.) (“Company”), collects, uses and shares information about you through our online interfaces (e.g., websites and mobile applications) owned and controlled by us, including www.seriousbeanco.com (collectively referred to herein as the “Site”). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or contact us as described at the end of this policy. Our Privacy Policy Explains: • Information That We Collect • How We Use and Share Your Information • Access to Your Information and Choices • Security of Your Information • Consent to Processing of Personal Data in United States • Changes to Our Privacy Policy • Questions and How Contact Us Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third party sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information. Terms of Use. Please note that your use of our Site is also subject to our Terms of Use. 1. THE INFORMATION WE COLLECT Information You Provide to Us There are three ways that Serious Bean Co. obtains information from you: (1) via registration on the Serious Bean Co. website; (2) from an online purchase; or (3) from any other form of direct purchase from Serious Bean Co. How We Use The Information We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products from us, request information from us, contact customer support, or otherwise communicate with us. This information may include: • Name • Home address • Work address • Billing address • Shipping address • Email address • Telephone number • Credit / debit card number (solely for payment purposes) • Date of birth • Geo-location • User generated content (product feedback and comments) Information We Collect Through Your Use of our Site Google Analytics We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. Other Website Analytics In addition to Google Analytics, we also use the following web analytics services to collect certain information relating to your use of the Site in order to help the Site analyze how users use the Site: Facebook Pixels provided by Facebook, Inc. (please visit the following for more information about how Facebook, Inc. uses data when you visit our Site: https://www.facebook.com/about/privacy). To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative. Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop. Information Collected Through Cookies and Similar Technologies We and our service providers use cookies (persistent and session), web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you. (See, “Advertising” below.) No Information from Children Under Age 13 If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. 2. HOW WE USE AND SHARE YOUR INFORMATION To Provide Products and Information. We collect information from you in order to provide products that you purchase using the Site; register and service your online account; provide information that you request from us; contact you about your orders, including contacting you by phone or via text message; process credit card and debit card transactions; ship products to you; send you promotional materials or advertisements about our products, as well as new features and offerings; administer surveys, sweepstakes, promotions and contests; provide interest-based targeted advertising to you. Sharing with Third Parties. We may provide information to third party service providers that help us operate and manage our Site, advertise, market or promote our products, process orders, and fulfill and deliver products that you purchase from us. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. Advertising. We may use how you browse and shop in order to show you ads for Company or our advertising partners that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by Company. We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. Currently, our Site does not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. You can opt-out of receiving interest-based ads from us by deleting all cookies in your browser, resetting your browser to refuse all cookies, and disabling ads in your personal settings through www.facebook.com/settings. Please note though that some Site features or services may not function properly without cookies. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative. Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop. Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of Company when we have your consent to do so. Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Company if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request. • Enforce applicable Terms of Use, including investigation of potential violations. • Detect, prevent, or otherwise address fraud, security or technical issues. • Protect against harm to the rights, property or safety of Company, our users, customers or the public as required or permitted by law. Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently. 3. ACCESS TO YOUR INFORMATION AND CHOICES You can access and update certain information we have relating to your online account by signing into your account and going to the “My Account” section of our Site. If you have questions about personal information we have about you or need to update your information, you can Contact Us through www.seriousbeanco.com. To opt-out of receiving marketing and promotional e-mails from Company you can Contact Us, or use the opt-out or unsubscribe feature contained in the e-mails. You can close your online account by using the Contact form on www.seriousbeanco.com. If you close your account, we will no longer use your online account information or share it with third parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud. 4. SECURITY OF YOUR INFORMATION We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means. 5. CONSENT TO PROCESSING OF PERSONAL DATA IN UNITED STATES If you are a resident of the European Economic Area (EEA) or other jurisdiction outside of the U.S., in order to provide our Site, products to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal information may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take appropriate steps to provide the same level of protection for the processing carried out in any such countries as within the EEA to the extent feasible under applicable law. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location. 6. CHANGES TO OUR PRIVACY POLICY Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review. 7. QUESTIONS AND HOW TO CONTACT US If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us through the form provided on www.seriousbeanco.com