Remarketing Lists for Search Ads (RLSA) is a feature in Google Ads that allows you to target previous website visitors with specific search ads. Here are a few ways you can use RLSA to target previous website visitors:
Create a remarketing list: Create a remarketing list by using Google Ads to track website visitors using a cookie or mobile device ID.
Define your audience: Define your audience by setting the criteria for the list, such as the length of time since their last visit, specific pages they have viewed, or actions they have taken on your website.
Use RLSA to target previous website visitors: Use RLSA to target previous website visitors by showing them specific search ads as they search on Google.
Customize your bids: Customize your bids for previous website visitors by increasing your bid for those who are on your remarketing list, in order to increase the chances of your ad appearing for them.
Create specific ads for remarketing list: Create specific ads for remarketing list that are tailored to the interests and behaviors of previous website visitors.
Use dynamic ads: Use dynamic ads to show personalized product or service recommendations to previous website visitors based on their browsing history.
Use similar audiences: Use similar audiences to expand your reach and target new users who are similar to your previous website visitors.
Test and measure: Continuously monitor and analyze your RLSA campaign data to identify opportunities for improvement and make data-driven decisions.
It’s important to note that you should be selective when choosing which remarketing lists to target, and it’s important to collaborate with influencers who align with your brand values and have a good reputation. Also, ensure that your RLSA strategy aligns with your overall advertising strategy and marketing goals.