CannaTourism is the concept that legal cannabis will either be a part of many tourists' visits or the driving reason for the trip.
According to a survey conducted by Colorado Tourism, 15% of tourists (12 million people) report visiting a cannabis business during their stay and 5% of those surveyed said cannabis was the sole motivation for the trip. Marijuana Policy Group estimates cannatourism in Colorado brought in more than $2.4 billion in 2015 alone. These numbers are just a small peek at the potential for cannabis tourism in Canada.