Through the CAI and supporting standards organization C2PA, Adobe is pushing for open industry standards and transparency around the origins, facts, and creators of digital content. As part of these initiatives, content created with Firefly will contain a Content Credentials tag that states it was created using generative AI. The CAI and C2PA are also working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it is used, published, or stored. Firefly creators will be able to apply this tag to their work to opt out of including specified pieces of content in generative AI training models. Adobe will continue to work in partnership with industry, government, and our creative community to develop and drive standards for transparent, responsible, and creator-first AI.