A Business Plan is your roadmap or GPS to success and details how you will run your business. Without one, it is like driving with your eyes closed. Your Business Plan will help eliminate many problems you currently encounter, otherwise, you will work inefficiently, waste time and money as you push your way towards an unknown goalpost. Lack of a business plan or failure to use one you developed several years ago is probably the reason for the current chaos in the business. A business plan - whether a short or long version will provide you with the following benefits. A clear statement of your business mission and vision A set of values that can help you steer your business through times of trouble A blueprint you can use to focus your energy and keep your company on track Simple metrics you can use to track your performance and make mid-course corrections A clear-eyed analysis of your industry, including opportunities and threats A portrait of your potential customers and their buying behaviors A rundown of your major competitors and your strategies for facing them An honest assessment of your own business strengths and weaknesses A roadmap and timetable for achieving your goals and objectives A description of the different services you offer An explanation of your marketing strategies An analysis of your revenues, costs, and projected profits An action plan that anticipates potential issues you may encounter No business can afford to be without one. It does not have to be a big document, but it must address the elements above. A business plan is a deep dive into the business. Take a simple Business Health Check to understand the current state of your business. For assistance: Go to contact page.