Strategic alignment: Align projects with strategic goals for long-term success and competitive advantage. Portfolio optimization: Maximize value by selecting the right mix of projects based on criteria like financial return and risk assessment. Resource management: Optimize resource allocation to support strategic objectives and ensure efficient utilization. Risk management: Identify, assess, and mitigate project risks to increase chances of successful delivery. Performance monitoring and governance: Track project performance, establish metrics, and ensure proactive decision-making.