There’s a significant difference between standard SEO practices and local SEO practises and strategies.     Regular SEO is based on generic keyword searches. This is where the searcher is looking for a website or answers questions with phrases like “How to…”, “Best Way to”, “Blue t-shirt sale” would generally take the user to a blog post, a company website, a specific business service page, or even a product page.     Local SEO comes into play when the question has more buying intentions behind it. This involves searching, including “a florist near me” and “the best florist in Leicester.”     Google now understands the local context behind these search terms and words; the results will fit the search purpose. Suppose the search engine knows your location due to your IP address, mobile phone GPS, or using Map’s search. In that case, it won’t even need a 0 near me or a geo-modifier to understand the search intent. But what it will do is find all the businesses that are best suited.     This has been a significant improvement for small local businesses and a complete game-changer in SEO. This is because it now enables smaller companies to compete with larger companies that could easily outrank them to the top of the SERPs (the Search Engine Results Page).     Google Business Profile plays a significant role in local SEO as your business profile; your products and services are now active within the organic SERP.     But just like traditional regular SEO for ranking a website, local SEO has its own unique strategies. It is a highly competitive service because the results for a small business are so high – more calls, new customers to the website, increased sales, and more physical visitors, as local search results can provide directions to the actual business address.   Get a completely free SEO local audit report today.