The answer can be found on the video on our front page. For those of you too lazy to watch it, here’s the short version:Once in New York, my friend's arse was chafed during a morning run in the Central Park, resulting in a monkey butt, requiring tons of vaseline, and finally the guy ended up “treating” his well-rubbed buttocks in the ladies’ room of a Manhattan club. He got caught literally with his pants down, understandably causing quite a bit of confusion in the female customers that witnessed the sight. The restaurant staff announced quite loudly that this sensation was brought to you by ”the other danish guy, who has some problems”.Well, once we established that life without good underwear may suddenly take a turn towards worse, we decided to make really good underwear and name the brand after the event that sparked the idea.See the story about the origins of the brand here.