CPS GfK has over 60 years of knowledge and experience as a trusted market leader, providing deep insights into individual shopper behavior across a number of solutions. You can discover what people buy, why they buy it, what leads them to make a purchase and what marketing influences their decisions. CPS GfK answers where, when, and how much people buy; and identifies the audiences driving a product's growth. You can learn more about CPS GfK solutions here.