CRO can affect the performance of other marketing efforts, whether they are SEO focused, social media ads or Google Ads, even radio or tv advertising! Reason being, is if users click through or search your website and land on a page that offers little to no way of them converting, i.e. ‘get in touch’, ‘learn more’, ‘let’s chat’, then more often than not, they will exit from your website.
So, even though your other marketing tactics may be performing well and attracting potential customers to your website, they aren’t converting into leads.