In Snov.io, the larger the plan - the lower cost-per-lead. On our most popular Pro20K plan, it's only $0.007 per lead. For comparison, Apollo charges you $0.025/lead, while Lusha makes you pay $0.06/lead. You can also try out Snov.io and unlock a handful of powerful lead generation tools for free, with 50 free searches that renew every month.