Life insurance as an asset/investment. Planning, your assets and investments is a vital part of your financial future. But many people aren't aware that life insurance can actually be one of these assets. Cash value life insurance is a whole life plan. Meaning you are covered for your entire lifetime. When you make your monthly payments, your money is split three ways. Some of it goes into death benefits for your beneficiary, some goes directly to your insurer and the rest adds to the cash value. Not only does this cash value grow over time, but you can actually borrow against it to fund payments and investments during your lifetime. Make your insurance policy work for you, with cash value life insurance.