Fake sales are a common tactic used by retailers to trick customers into thinking they are getting a good deal. These sales work by raising the price of an item before the sale, and then discounting it back to the original price. This creates the illusion of a great deal, when in reality the customer is not actually saving any money. This tactic is especially prevalent in the age of technology, as retailers can easily manipulate prices online without customers being aware. In fact, we found that every single major competitor of ours used fake sales in 2023!   The only way to protect yourself from fake sales is to be aware of this tactic and to do your research before you buy. If you are considering making a purchase during a sale, be sure to get a quote prior to the sale so that you can compare prices.   At R&B we never “pad” our Sale events. We offer genuine discounts on the same top-quality buildings.