The answer is definitely yes. E-commerce brands need a CRM. There are various reasons for that. Some of them are: 1. It increases sales and marketing and ultimately revenues  2. The performance of your employees and the departments increases. 3. It gives you analytics and better marketing strategies. 4. You can give your customers better service by using it. 5. You can run successful marketing campaigns by using it. 6. It saves a lot of time and money.