When Tony's began, Max Havelaar (that's Fairtrade Netherlands) was the only organisation seeking to promote fair trade and better living conditions for cocoa farmers. To qualify for Fairtrade certification, production conditions must meet certain minimum social and environmental standards. Also, as a certification system, Fairtrade is most closely aligned with our mission, because it guarantees a minimum price and works with cooperatives. Having said this, as far as we're concerned, certification is simply a starting point: the first step on the way to a fair supply chain. We believe it's possible to do more. That's why we developed our 5 Principles of Cooperation.