Broad keywords are short and general search terms that describe a wide range of topics or products.
These keywords typically consist of one or two words, have a high search volume, and can also be challenging to rank for since they have high competition.
Long-tail keywords, on the other hand, are longer and more specific search terms that describe a particular topic or niche.
They typically consist of three or more words.
These keywords have a lower search volume than broad ones but are more targeted and have lower competition.