Whilst organic social media marketing uses free social media platforms to establish and build a brand’s online presence, its priced equivalent relies heavily on paid advertisements (PPC) and sponsored posts to achieve the same. This service is one of the most commonly used worldwide – helping companies and marketers alike target very specific segments with highly relevant information and take advantage of enhanced analysis tools. In short, this marketing tactic is one of the best ways to break through otherwise restrictive algorithms, ensuring your content gets in front of just the right eyes.
Here at GLO, we believe that a holistic approach is always best. In most circumstances, we’ll work to combine elements of both organic and paid social strategies under one campaign in order to both reach and nurture an engaged audience of relevant followers.