Berbere is a chili-forward spice blend from North Africa, specifically Ethiopia and Eritrea. It's not overwhelmingly spicy though, and I find the complex blend of coriander, garlic, ginger, and other earthy spices a great alternative to traditional barbecue blends when you want to mix it up. If you don't have a berbere spice blend, a traditional bbq chicken seasoning mix works just as well. My choice always being GirlsCanGrill Chicken Rub.