A customer journey map is a visual representation of the steps involved in a customer journey. Though the purpose of both remains somewhat similar, Journey Mapping involves representing data through relevant pictures and Customer Journey Analytics relies upon on hard data, numerous individual interactions. Journey mapping simplifies and sorts multiple customer journeys and filters them down to a single journey that offers a lot more clarity. On the flip side, customer journey analytics provides multiple paths that real customers choose across channels and recognizes and recommends the most significant ones.