Digital marketing and inbound marketing are easily confused and for good reason. Digital marketing uses many tools similar to inbound marketing, such as email content and online content. These two types of marketing exist not only to capture the attention of prospects during the buyer's journey but also to turn them into customers. But the two approaches take different positions on the relationship between tool and purpose. Digital marketing takes into account how each tool can convert leads. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on one platform. Inbound marketing is a holistic concept. It first considers the objective, then examines the tools available to determine which one will effectively reach target customers, and then at what phase of the sales funnel this should occur. The most important thing to keep in mind about digital marketing and inbound marketing is that you don't have to choose between the two. They work best when used together. Inbound marketing provides the structure and purpose for effective digital marketing within digital marketing efforts, ensuring that each digital marketing channel works toward a specific goal.