The most important step for survival is to keep connected with the investor community. Many crypto crashes, including that of Luna, resulted from numerous fads and panic spreading across the Web like a virus. When investors are worried and uncertain, they abandon the project to save the remnants of their cash. Thus, the business’s goal is to convince investors that they’re doing fine regardless of the market state, delivering value to users and functioning as usual. Once the business is seen as alive and developing, its market price is sure to stay relatively stable.