Klarna, Afterpay, and Affirm led the early charge in the BNPL market, and now more than 170 companies serve consumers in this growing sector.
Although ongoing partnerships and acquisitions continue to change the landscape, after Klarna, Afterpay, and Affirm, these companies are currently leading the way:
US: Uplift and Zip
Europe: Zilch and Alma
Australia and New Zealand: LayBuy and Brighte
Middle East: Tamara, Tabby, and Shahry
Southeast Asia: Kredivo, FinAccel, Rely, and TendoPay