SEO involves a wide range of activities designed to improve the visibility of your website in search engine results pages. This can include keyword research, on-page optimisation (such as optimising your website’s content and structure), off-page optimisation (such as building backlinks and improving your social media presence), and technical optimisation (such as improving your website’s speed and mobile-friendliness). The goal of SEO is to increase the relevance and authority of your website in the eyes of search engines, which can lead to higher rankings and more organic traffic.