Lotions have a high concentration of water, so they’re not as moisturizing. Our bodies prefer hydrating by drinking water than applying it to the skin! A tattoo balm will help to retain the moisture better than a lotion, meaning less chance for flaky, irritated, and itchy skin. Tattoo balms also contain the healing properties of well-known plants from skincare. Calendula, chamomile, St. John’s Wort, lavender, and helichrysum together help to speed up the healing process and make sure your tattoo heals perfectly. Lastly, it’s made out of entirely natural products. You want to apply the most natural products possible to avoid irritating the skin and affecting how the tattoo heals. No petroleum-based products here!