During the token’s IDO, HIGH was on sale for $1. While for most of October 2021 the token price was at around $5.5, it started experiencing a significant increase upon the announcement of the beginning of [Highstreet (HIGH)](https://coinmarketcap.com/currencies/highstreet/) alpha testing in late October and so far reached at its highest $32.18. Between the unique concept and the development team's dedication to the project, [Highstreet (HIGH)](https://coinmarketcap.com/currencies/highstreet/) has a fair chance of further growing the value of its governance token with the game's public release and future plans fulfillment.