In short, as part of SEO, optimization works with the content, images, and the backend of a website to create something that the search engine will recognize as the most useful information for any given search in that area. This allows the search engine to position the website high on the search results list for a viewer. Many factors influence this positioning and some are kept confidential by the search engines. The most important part of SEO is constantly monitoring page position changes and remaining up to date with Google requirements. The experience of a large reputable company that handles website creation and SEO Chicago will have analytical specialists in website positioning that can help. We promise all this and more to capitalize on the best positioning for your website.