The benefits of UGC in Inbound Marketing Cycle
Enhanced Engagements: Research by comScore showed that UGC increased user engagement by 28%
Improved SEO Ranking: User-generated content can help you increase traffic searches by more than 25%
Enhanced Credibility: Brand-created content is less trusted by people than that created by fellow consumers
More Leads and Sales Conversions: A consumer is 4.6% more likely to make a purchase after viewing user-generated content