If your brand is exploring Google Shopping for the first time, you might be surprised to learn that it doesn’t use keywords to display results, unlike plenty of other Google services. Instead, the platform relies on product data from the information you add to the Google Merchant Centre. This information ranges from a unique product ID, title and link to your landing page. Alongside numerous other essential metrics, these details are used to attract and convert your target market.
While Google Shopping doesn’t rely on keywords, some aspects allow you to put your keyword research to work. For instance, you can add negative keywords to your advertising campaign to ensure that you don’t waste your budget on disinterested consumers. Meanwhile, the way you describe your product can feature attention-grabbing keywords that engaged customers are bound to notice. Partner with the team at First Page to maximise your success and boost sales.