Google uses the SEO technique for ranking websites on its search engine against each query. The modern SEO technique has changed the whole game. Earlier software was used for manipulating the numbers of links and pages of a website for improving its position. The integrity of search results is maintained by using SEO. It restricts the manipulation of the results of the SERPs and ensures the deserving website stays on top. A website that has been designed perfectly and can grab eyeballs will rank high on search engines. Therefore, you need to work on these factors for witnessing desirable results for your website. Visitors rely on the results of the search engines and they regard the websites that feature on top to be the best ones. If your website has a good position in the SERPs then it will automatically create a large number of clicks and visitors. The experience of the visitors can also be enhanced by SEO and theywill come back again. One of the important factors of SEO is its affordability. Paid visitors are much costlier than SEO. Buying ad space is a good option but you should rely on SEO if you have a small budget. It will help you draw quality traffic without spending much on them.