Website migration can have a significant impact on SEO. There is a number of things that can go wrong during a migration, which can lead to a drop in rankings and traffic. However, if done correctly, a website migration can also increase organic search rankings and traffic.
There are a few common pitfalls that can occur during a website migration (we covered them in detail above):
Not setting up URL redirects from old pages to new pages.
Redirecting too many old pages to the home page.
Not updating sitemaps and robots.txt files.
Changing URL structures without redirecting old URLs.
Not setting up canonical tags correctly.