Unstructured data refers to the undefined contents of a data set that cannot be fit into structured database tables. It is basically information that is not organized in a predefined manner nor has a data model that is pre-defined. Unstructured data is generally text-heavy but may also consist of other data such as numbers, facts, figures, audio, video etc. While unstructured data may be difficult to organize, if a company is able to tap into it in a meaningful and efficient manner, it is like digging up a bag of gold.Unstructured data can aid companies in the formation of important business decisions if a company is able to integrate this unstructured data into their information management systems and landscapes.