UX designers strive to make consumers' experiences with goods, processes, and services as frictionless, pleasurable, and intuitive as possible. They consider how the product will feel and how people will interact with it. They make certain that the product moves smoothly from one phase to the next. UX designers may conduct user testing to iron out any kinks or misunderstandings. We sometimes see UI design as a subset of UX design, with similar overarching objectives. Designers of user interfaces concentrate on the layout of the product. They create each screen and page, ensuring that the visual layout complements the overall route that a UX designer has mapped out. UI designers, who ensure that the UI graphically conveys the route a UX designer maps, design each screen or page. T They could select where material should belong on an analytics dashboard or which tools are most useful for a page's user.