Sales Funnel in a digital marketing agency plays a great impact on lead magnets and conversion rates. Driving traffic on the website and encouraging them to sign-up for your new production services. To drive a prospective client into the funnel has accelerated amidst the digital era. But the drive to improve conversion rates required a marketing funnel formula; Awareness The first stage of marketing is creating awareness. Audiences should be aware of the business product and services. There would be no prospective customers to buy if they wouldn't even hear about the company. Marketing begins with creating a company's acknowledgment hence come Facebook ads, Instagram ads, and even Google ads. Facebook ads and Instagram ads have made a significant role in creating awareness about the organization and its products and services. Creating a company's perception is the first stage of the sales process and ultimately achieving the desired lead magnet. Interest Creating an interest in the second stage of the funnel. Marketing is all about grabbing people's attention to your interesting content for the lead magnet. Marketing agencies at a crucial step to make their customers interested in the better sales process and these are the steps they follow; Identify your client Analyze their taste Increase curiosity Use pass success as your guide Build a sense of urgency selling key consumer advantages Lastly, be biased about your product. Desire Marketing is all about analyzing the customer and the market for better representation of the content. At this stage, lead magnets are used for future funnel processes. To desire of the prospective buyer by digging into their needs. Then expand your research to clarify and magnify the desires to the needs. The next stage would be to curate a future vision and lastly, stick to the potential client and show them your content again. Action Taking an action is the next stage, after getting a lead magnet through your compelling web page or advertisement. A marketing agency should take action on the potential clients through email marketing and other measures to stop keeping in a reach with them by explaining the best deals to such prospects, creating lead magnets, and high conversion rates. Advocacy Once you have got your ultimate consumers, you can encourage your existing customers to share the product review and feedback with their friends and family. Driving traffic to your site page and, where professionals work the funnels and provide services to the client. A personal recommendation and positive feedback, brings a range of new users to the company, giving employees a free space to work on an already convinced prospect. This procedure does not require the sales team to work on the marketing funnel section, since the individuals are already convinced by the existing consumers, hence leave free time for sales experts to focus on bigger projects.