Major selling ideas are the key concepts or themes that you use to persuade potential customers to buy your products or services. These ideas should address the needs, desires, or pain points of your target audience and showcase the unique benefits and value of your offerings. Some common selling ideas include:
Solving a problem: Highlight how your product or service solves a common problem or pain point for your target audience. For example, a cleaning service can sell the idea of a clean and organized home without the hassle of doing it yourself.
Saving money: Emphasize how your product or service can save customers money over time. For example, an energy-efficient appliance can help customers save money on their electricity bills.
Providing convenience: Highlight how your product or service makes customers' lives easier or more convenient. For example, a meal delivery service can sell the idea of having healthy, delicious meals delivered to their doorstep.
Offering exclusivity: Create a sense of exclusivity or uniqueness around your product or service. For example, a luxury fashion brand can sell the idea of owning a one-of-a-kind, handcrafted item.
Appealing to emotions: Connect with customers on an emotional level by selling the idea of a better life, increased happiness, or improved self-esteem. For example, a gym membership can sell the idea of achieving a healthy and confident body.
Providing social proof: Use testimonials, reviews, or endorsements from satisfied customers to showcase the quality and value of your product or service. For example, a skincare brand can sell the idea of glowing, healthy skin with testimonials from happy customers.