If implementing a brand partnership strategy is tedious, keeping a track of its progression can be doubly tacky. That’s why it's essential to demarcate monthly or quarterly KPIs for partnerships. Positive ROI, ROAS, Conversion Rate and Revenue indicate good sales performance, while attributes like positive Lifetime Value and minimal churn bear witness for incredible co-marketing. The more KPIs you set, the less are downfalls you’d have to tackle!