Web3 advertising requires a different strategy. In part this is because the technology has made a drastic shift, but also because the world has begun to think and speak differently since Web3 first made headlines. Your brand needs to be learning, and fast, if it wants to benefit from this moment in history. Web3 advertising is requiring marketers like us to do the same as we keep up with awesome new ways to position your brand in the limelight that the technology presents. Mooning knew this early on, and we began to invest time and effort back then, so that we’d be experts now!