There’s a few ways you can look at this. First of all, there’s the obvious answer: with every booking made though your own engine, you save on commission costs that you normally would pay to an external partner. But there’s more: having a booking engine that’s fully integrated with your systems, means no one has to manually enter information, which saves time and thus money. Lastly, with your own booking engine you now own all the data that’s linked to your customers instead of ‘losing’ that data to a booking site. Many people consider data to be worth its weight in gold, because it allows you to make better decisions and tailor your marketing campaigns to attract your preferred guests. All these data-driven decisions can make you gain an advantage over your competitors … and that allows you to make even more money.