Yes. To help you provide a personalized experience across your paid social campaigns, you’ll need a customer data platform (CDP).
With a CDP you can centralize and integrate all of your user data. This will allow you to deliver personalized experiences at scale. These not only work in your omni-channel campaigns (which includes social), but they also work across and with your websites and native applications.
Contact us to learn more about our customer data platform and social media personalization capabilities.