There are three main elements that you need to keep in mind when designing your transport company logo:
Selecting the correct symbol: Choose a transport logo image that resonate with your brand, target audience and company mission. It wouldn’t do to select a bus symbol when you are designing a transport container and service brand identity.
Select the correct color: Most industries go by colors that are perceived as positive and resonate with their customers. Hence, bright colors would do well for tour bus transportation logos while sober blue or deep green works well with transport company logo PNGs.
Select the right font: Just like symbols matter, so do the selection of the right font type. A playful font will give a non-serious impression while a sober type like serif or even a professional sans serif would best fit for your transport logo font.