While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.
Website content is a significant factor, just as it is in Google’s traditional search algorithm, but location-based factors like Google My Business, citations, and review signals are also included.