You can easily add the Facebook Pixel to any content you create in Malcolm! such as Workflows and FAQs. There are two ways you can do this. The first is to add the Facebook Pixel code directly into the settings area of MyMalcolm - for more details see this FAQ. The other way is to use Google Tag Manager. You add your GTM container id in the settings area of MyMalcolm and then add your Facebook Pixel via the Google Tag Manager interface.