A consistent public relations strategy can help build focused awareness of your product, service or brand. PR can be used to protect, enhance or build reputations and awareness through the media, social media, or self-produced communications. A good PR specialist will analyse your organization, find positive messages and translate those messages into powerful stories. When the news is bad, your advisorwill formulate the best response to mitigate the damage.
According to a Nielsen study, PR is 90% more effective than advertising in influencing your audience. Getting a favourable mention of your brand, which is earned and not paid, holds much more weight than an ad.
By getting others to consistently bring up your name in a positive context – be it influencers, media, industry experts, and even employees – will undoubtedly make your business grow with a consistent approach.PR tactics can help you formulate the right communication strategy of what you say, where you say it and how you say it to achieve the maximum effect, protect your brand or build a credible reputation in the market.