To effectively leverage social media platforms for promoting their work, writers can focus on building a strong personal brand and engaging with their audience authentically. By creating valuable content that resonates with their target audience, writers can attract organic followers who are genuinely interested in their work. Additionally, utilizing a mix of different platforms can help writers reach a wider audience and reduce reliance on a single platform's algorithm. Engaging with followers, participating in relevant communities, and collaborating with other creators can also help writers increase their visibility and promote their work without solely depending on algorithms.