Salesforce is considered the gold standard for CRM solutions. The IDC has ranked it the number one CRM platform for seven years running. Its success comes down to the extensive feature set. Salesforce is jam-packed with functions and features that other CRMs lack. They make constant improvements to the platform to stay one step ahead of their competitors.  A few of Salesforce's benefits include: Automation: Outstanding workflow automation for every department. AI: Einstein is an AI-powered assistant that is built into the entire Salesforce platform.  Reporting: Get total visibility of your business through powerful, real-time analytics. Integrations: Connect with any system, whether cloud-based or on-premise. If that's not enough, you can build your own apps too. Commitment to innovation in new frontiers such as AI, predictive analytics, and IoT (Internet of Things). With Salesforce's expansion into back-office applications, it may soon be an end-to-end software solution.