While many styles have waxed and waned in popularity, the minimalist aesthetic and easy wearability are just some of the many reasons why Art Deco jewellery remains popular today. Art Deco designs strip back any superfluous decoration that may quickly become outdated. Instead, the best Art Deco designs focus on the beauty of the gemstones, set to maximise their impact. Sleek and streamlined, Art Deco is the ideal choice for the timelessly chic woman.