Facebook Marketplace offers a variety of features that make it an attractive option for businesses of all sizes. Here are five benefits of using Facebook Marketplace for businesses.
Massive reach. Facebook has over 2 billion active users, which gives businesses a massive potential customer base. Trying to generate the same amount of traffic to your own website would be incredibly difficult and expensive.
Easy to use. Facebook Marketplace is easy to use and navigate, both for buyers and sellers. Setting up a listing is a simple process, and buyers can easily search for what they’re looking for.
Highly targeted advertising. Facebook Marketplace allows businesses to target ads very precisely, which can lead to a significant increase in sales. You can create listings that target specific demographics, interests, and even locations.
Lower fees. Facebook Marketplace isn’t charging seller fees on items marked as shipped for the remainder of 2022, so businesses will get to keep more of their profits. The regular seller fees are 5% per shipment. However, if your shipment is $8 or less, you’ll pay a flat fee of only $0.40.
The ability to build trust and credibility. Because Facebook Marketplace is operated by a major and well-known company, it helps build trust and credibility with potential customers. This is especially important for small businesses that may not have an established online presence.