Pay-Per-Click (PPC) advertising is a form of advertising where you pay each time someone clicks on your ad.
Many businesses are using online marketing more and more. Pay per click (PPC) is one of the popular ways to get sponsored to the top of the search engine result pages. This is a cost-per-click model which means you only pay for each click. It could be a banner ad, text ad, video ad, or any other ad. The idea is that you have to prove that you have what is being searched by your potential clients.
There are many benefits of PPC advertising. The first being that you are only paying for the traffic that is interested in your product or service.