As time progressed, Instagram created Instagram stories. Stories are more casual, and they give less pressure to post a perfect picture. Instagram stories allow for businesses to advertise products and showcase deals and exciting launches. This promotional feature supports links. While it might seem difficult, knowing how to add a link to an Instagram story is actually quite simple. Links are integral for your business as they help increase customer retention and even brand loyalty. Not to mention, links that redirect are fun and interesting and move people away from scrolling on the same screen on their phone for hours.