The IAT Implicit Bias Association Test is a method for assessing how closely concepts are stored in memory. For example, the tool looks at how closely we associate certain groups (e.g., men and women) with certain attributes (e.g., competency or warmth traits). Concepts that are closely associated will be triggered when we come into contact with the object in question. Once triggered, these attributes can have an impact on our decisions and behaviour leading us to favour one group.