Blog writing is a great way to raise awareness and attract new, organic traffic, particularly for informational search terms. Search engines such as Google, rank websites based on relevance and quality. If you update your website regularly with rich, well-researched blog content that answers your audience’s questions clearly, you stand a greater chance of being rewarded in search engines whilst also establishing your brand as a voice of authority in your industry or niche.
By providing comprehensive, relevant answers to users’ search queries, blog posts can essentially become a secondary route for attracting web traffic, working in harmony alongside your product or service pages.
As blog posts are typically more engaging than product and category pages, they are also a fantastic asset for gaining backlinks to build authority, this is especially true for evergreen blog content.