Unlike pay-per-click advertising (PPC), which is measurable in real time, content marketing and search engine optimisation (SEO) often take a few months or longer to see results. But the content you publish will deliver long-term benefits and offer value for years to come.You can measure the success and ROI of your content strategy using analytics tools on your website's content management system (CMS), social media platforms and other marketing channels. This will show you which parts of your content strategy are successful and which need to be improved.