A backlinks analysis reveals important information about the quantity and quality of backlinks to your site. It can help you identify links from dubious websites so that you can disable them before they negatively impact your ranking. Let’s understand backlinks analysis with the help of an example. We will use Ahrefs.com’s audit tool for this purpose. Apart from Ahrefs, there are other backlink analysis tools such as Majestic SEO, Open Site Explorer, and Google Search Console which also perform the same function. But Ahrefs is the most popular. Let’s compare the backlinks of two different websites for the search term “plumbing contractors in New York.