There are several types of leads that businesses can generate, including the source of leads:
- Marketing qualified leads (MQLs): These leads have shown interest in your business or product through marketing efforts, such as downloading a whitepaper or subscribing to a newsletter.
- Sales qualified leads (SQLs): These are leads that have been vetted by the sales team and are deemed ready for direct contact and follow-up.
- Product qualified leads (PQLs): These are leads that have used your product and demonstrated an interest in purchasing or upgrading.
- Service qualified leads (SQLs): These are leads that have expressed an interest in your services, such as consulting or implementation services.
Another popular classification is by interest in:
- Hot leads: ready to buy product or service.
- Warm or fresh leads: newly acquired or somewhat interested in buying.
- Cold leads: with little to no interest in the offer.