Pros:-          1. By using the most innovative methods possible, brands can reach more of their target audiences, creating better brand recall.          2. Marketers increasingly believe influencer marketing is more effective for driving quality traffic and leads. 71% believe influencer marketing is more effective at driving qualified traffic and leads than traditional marketing methods. Con's:-            1. Influencer Collaboration Can Damage Your Brand's Reputation If you don't collaborate with the right influencer, you can risk damaging your brand's reputation. Finding and collaborating with the right influencer can take a considerable amount of time and effort.            2. The survey found that 61% of marketers had difficulty identifying the right influencers for their campaigns. Finding genuine followers on an influencer becomes difficult.