Having a large following on many social media platforms means you already have an interested audience you can target (or retarget). On Pinterest, your follower count isn’t such an important metric. That’s because the platform is designed to make it easy for users to find content related to their interests and search terms. Whether you have 100 or 10,000 followers, you can still run a very successful advertising campaign.
That said, it’s also critical to understand how targeting works when you advertise on Pinterest, ensuring that you reach your ideal audience. First Page has a highly skilled team that knows exactly how to optimize your Pinterest ads to help you reach potential clients with the highest chance of converting into buyers.