In "Keep Going: 10 Ways to Stay Creative in Good Times and Bad," Austin Kleon devotes a significant portion of the book to the concept of "Art for Art's Sake." This principle, central to his message, is about creating art for personal satisfaction and expression, rather than seeking external validation or commercial success. Kleon's approach here is refreshingly human and relatable, as he delves into why this perspective is crucial for maintaining a fulfilling and sustainable creative practice. Kleon begins by addressing the common pressure artists face to measure their success through external benchmarks, like sales, acclaim, or social media popularity. He argues that this external-focused mindset can lead to creative burnout and a loss of the original passion that drives artistic work. Instead, Kleon advocates for a shift back to the roots of why people create art in the first place: for the sheer joy and expression it provides. Throughout this section, Kleon shares stories and anecdotes of artists who found profound satisfaction in their work by focusing on their personal vision and voice, rather than conforming to external expectations. These narratives serve as powerful examples of how artists can stay true to their own style and interests, even in the face of commercial pressures or trends. Furthermore, Kleon discusses how creating art for oneself can be a deeply therapeutic and introspective process. He encourages artists to view their practice as a personal journey, one where the act of creation is its own reward. This perspective allows artists to explore their thoughts, emotions, and experiences freely, leading to more authentic and meaningful work. Kleon also tackles the practical aspects of this approach. He suggests balancing personal artistic pursuits with commercial work, if necessary, to maintain financial stability. However, he stresses the importance of carving out time and space for personal projects that are driven purely by the artist's own interests and passions. In essence, "Keep Going" promotes the idea that art should primarily be a form of personal expression and satisfaction. This focus on "Art for Art's Sake" is a call for artists to rediscover the joy in their work, free from the constraints of external validation. Kleon's insights in this section provide valuable guidance for artists seeking to maintain their creative integrity and find fulfillment in their artistic journey.