Drip coffee bags are small pouches of ground coffee that feature folded paper handles that can be opened and suspended over a cup. For specialty coffee roasters, drip coffee bags offer an effective way of marketing their brand and reaching new corners of the market. Drinkers simply have to open the pouch, remove the filter, and tear off the top. Then, they must shake it to level the coffee inside. Each handle is placed over the sides of a cup, and hot water is slowly poured over the grounds, allowing it to drip into the vessel below.