White River Marine Group, a division of Bass Pro Shops, purchased Ranger Boats in April of 2018. The acquisition was made to meet the growing demand for recreational boats and expand their product lineup as well as strengthen their presence in the boat manufacturing industry. White River Marine Group had previously been operating under various brands such as Tracker Boats and Nitro Boats, making this purchase a perfect fit for them to extend their reach even further into the market. Not only did this move ensure that customers would have access to more reliable products from an established company with years of experience behind it, but it also allowed White River Marine Group to retain its commitment to quality craftsmanship while expanding its portfolio. Ultimately, this strategic decision has paid off immensely since purchasing Ranger Boats; providing customers with superior performance and top-notch customer service.