Measuring the performance of social media campaigns can be tricky, as it is difficult to quantify how effective your posts are in a tangible way. However, knowing and understanding the effectiveness of your social media efforts is essential for making sure you’re getting the most out of them. Here are 5 ways you can measure the performance of your social media campaigns:
First off, track website visits from social sources. This will give you an idea of how much traffic each post or campaign drives to your webpage or blog. Check which networks drive the most visits and compare these numbers against previous campaigns to see what works best with different audiences.
Next look at audience engagement on all platforms by tracking likes, shares and comments per post, as well as overall followership across channels; this is one way to gauge whether or not people find value in what you’re posting and if they’re interacting with it regularly enough that they think it worth sharing with their own followers/friends etcetera.
Thirdly use hashtag tracking tools like Hashtracking - this will let you determine which hashtags are bringing more attention towards your content so that you can focus on those more effectively in future posts too!
Fourthly monitor brand mentions – Keep track of where customers talk about your brand online so that you know when someone has something good (or bad) to say and respond accordingly within reasonable time frames! Finally keep tabs on competitor activity – See what other brands in similar industries do on social media; try replicating successful strategies while avoiding mistakes made by others too!