One of the first elements in a webpage is a color scheme that communicates the message behind the design. Both visual and psychological levels are part of a color scheme's message. A color scheme, in fact, is one of the most crucial design aspects because, when used ideally, color can reflect an overall business marketing strategy and niche. A good color scheme can allow a business to drastically increase the number of customers using its service, various conversions on sales, products, etc. Overall a good color scheme can increase the success of a business when implemented correctly.