Pre-Conference Tuesday, April 11 | 8:00 AM – 5:00 PM Justin Pate, The Wrap Institute; John Duever, WrapIQ It’s one thing to know how to wrap, it’s another to know how to run a business. The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met. The Business Boot Camp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Boot Camp is entirely geared to create clear communication channels and facilitate growth both short and long term by streamlining workflow and increasing profits.