Website maintenance refers to the process of keeping a track of your website while improving and managing it regularly for its optimum performance, functioning, and usability. Regular website maintenance is essential for your website's longevity as it prevents issues like downtime, broken links, security vulnerabilities, and outdated content. You must regularly perform maintenance tasks such as updating software and plugins, optimizing content, fixing broken links, and ensuring website security which will in turn help to improve user experience, optimize search engine rankings, and protect against cyber-attacks, ultimately ensuring the longevity of your website.