Brand’s 2nd ability, Pillar of Flame is maxed first as it deals the most damage, especially when cast on targets that are Ablaze. His 1st ability, Sear is maxed next to lower its cooldown so you will be able to stun enemies more often. The 3rd ability, Conflagration is maxed last because it is mostly used only to spread Brand’s passive. Get a point in Brand’s ultimate, Pyroclasm when possible.