Familiarization trips, better known as FAMs, are educational, invitation-only events, organized exclusively for Travel Advisors and media partners by tour operators, hotels and resorts. FAMs typically offer highly discounted or even complimentary accommodations for Travel Advisors attending. Designed to extensively showcase a destination or brand/product, FAMs afford Travel Advisors a custom-created trip full of memorable and personalized experiences, providing them with detailed knowledge that will allow them to better advise and expertly plan vacations for their clients. FAMs are a highly coveted marketing tool which help generate leads and new business for your travel agency. ATHome is proud to offer these trips, setting us apart from other host agencies!