A CTA guides prospects through the stages of the sales funnel. It prompts them to take specific actions. Each CTA is tailored to the funnel stage, moving prospects closer to a purchase decision. At the top of the funnel, CTAs might encourage content consumption (e.g., “Read More”). In the middle, they might prompt engagement (e.g., “Sign Up for a Webinar”). At the bottom, they drive conversion (e.g., “Buy Now” or “Contact Us”).