u003cemu003eTo [Insert customer name here],u003c/emu003eu003cbr/u003eu003cemu003eThanks for your enquiry about a [breed name] puppy.u003c/emu003eu003cbr/u003eu003cemu003eUnfortunately, it is not appropriate for us to offer discounts for [insert their reason here].u003c/emu003eu003cbr/u003eu003cemu003eNot only would offering certain people discounts be unfair to our other customers, but the money you invest in your puppy goes towards helping us build a better, ethical breeding business and the costs associated with caring properly for our dogs.u003c/emu003eu003cbr/u003eu003cemu003eA puppy is a huge commitment of your time and money - the initial fee is a small part of the overall cost compared to the other bills you’ll be responsible for as a dog owner - vet bills, grooming, transport, toys, crates, food, insurance, boarding and more.u003c/emu003eu003cbr/u003eu003cemu003eThese costs have the potential to lead to you being unable to care for the dog in the long-term. You would then be in the worst possible position, having to give up the dog that you've raised from a puppy and grew to love as a member of the family.u003c/emu003eu003cbr/u003eu003cemu003eAs a responsible breeder, it would be unfair to put you in that position and burden you with the potential for significant heartache. It would also be hugely unfair on the puppy, burdening them with the same heartache after falling in love with you and your family.u003c/emu003eu003cbr/u003eu003cemu003eI trust that you understand my reasoning, and I very much invite you to contact me again when your financial position has improved.u003c/emu003eu003cbr/u003eu003cemu003eKind regards,u003c/emu003eu003cbr/u003eu003cemu003e[Your name here]u003c/emu003e