Schema markup is one of the most effective ways to improve a website's visibility and relevance to search engines. It can be particularly effective for local businesses and events, as it helps search engines display information such as business hours, location, phone number, reviews, and more. Additionally, it can provide information such as date, time, location, and ticketing information for events. Implementing schema markup for local businesses and events is a technical process, but it can be made easier through the use of schema markup generators and plugins. Additionally, ensuring that the schema markup is properly implemented and validated can help to avoid potential errors that could hurt a website's search visibility.