You probably know this, but a copywriter is someone who uses words to persuade a person to do or buy something. Websites, emails, sales pages, ads, and the airplane banners that fly over stadiums are all examples of copy written by copywriters.
On top of that, a copywriter can be a partner, a coach, a therapist (haha not really! But kind of…), and, importantly, an accountabilibuddy.
Running a business can be stressful and isolating. Putting your fragile dream into the world can be terrifying. A copywriter can be a friendly guide who organizes your thoughts and plans, validates your ideas, and takes a big-ass project off your plate.
(P.S. Copywriting has nothing at all to do with copyrighting (different spelling!), which is about protecting the rights of intellectual property holders, and is definitely what people think I said at cocktail parties when they ask what type of work I do.)