The price of a gold is derived from the live market price of gold (which is quoted in US dollars per troy ounce) converted into grams. We sell Responsible Gold, which means it has proof of responsible provenance from miner to refiner to vault. The price we display to customers includes a spread. That spread may vary based on the transaction amount, currency, and time of day in which you are transacting. The ethos behind our pricing is to provide customers with a competitive price for responsibly-sourced gold and a highly liquid market in which to buy, send, and spend digitized gold, 24/7.