Good customer service starts with good employees. Ensure you are hiring the best people and incentivizing them to join your firm and stay. This can be done through good pay and benefits as well as the overall corporate environment. Manage customer expectations. Telling a customer that everything will be taken care of is easy, but this isn't always the case. Being upfront and honest with a customer will always keep them grounded and prevent them from being disappointed. With customer service, first impressions count. Make sure the first impression is perfect. This sets the tone for future engagement and shapes customers' opinions of the service they're receiving. Collect as much data as you can to help them and also personalize the experience.