Design plays an important role in branding for a number of reasons. First and foremost, it helps to visually communicate the brand message and identity. A well-designed logo, for example, can be immediately recognisable and help to build brand awareness. Additionally, design can help to convey the values and personality of the brand, furthering the connection between consumer and company.Good design is also highly versatile, able to be used across a variety of platforms and mediums. From website design to packaging and print ads, an effective branding strategy will make use of good design at every touchpoint. Ultimately, design is a powerful tool that can help brands to stand out from the competition and build a lasting relationship with consumers.
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