Ad revenue is primarily based on the ad revenue model you choose. Here are the three primary models:
Cost Per Click (CPC): You earn money when visitors click on ads.
Cost Per Mille (CPM): You earn money based on the number of ad impressions (views) per thousand.
Cost Per Acquisition (CPA): You earn money when visitors click on ads and then take a specific action, such as making a purchase.
Each model has its advantages and may be more suitable for different types of websites and content.