Local SEO is improving your online visibility so that your company appears more frequently in relevant local queries on search engines. The geographical context is the primary distinction from organic SEO. A local SEO-optimized business is more likely to appear in the suggestions if the keyword search is a mix of service + location. When searching for a piece of information without mentioning a place, organic SEO helps to appear prominently. Within 24 hours, 50% of searchers are likely to visit a local business. Citations from local listings aid local SEO by informing search engines about your business's location. As a result, good citation management can help a company rank higher.