GRO has several clients running successful TikTok campaigns, but this answer varies depending on the location of your community and target university. As of May 2023, TikTok’s minimum location targeting (DMA) is loose in comparison to Meta advertising, so prepare to invest more money to reach your target audience. In addition, TikTok’s minimum daily spend is $20, which is significantly higher than other social ad platforms. We recommend only investing in TikTok advertising if you have a healthy budget and are already investing in the other core digital tactics (paid search, SEO, Meta advertising, geofencing).