Yes, be sure to use research to target your customers to have a more precise list with fewer names that impact mailing services. This ensures you aren’t doing something that unintentionally costs you money such as marketing your landscape and lawn services to people living in apartments. Also, include contact information that allows customers to opt out of your environmentally friendly marketing mailings. This makes you look good, while also reducing the amount of paper used for mailers and, in turn, the cost of your campaigns. Last but not least, always print on both sides of your pages to reduce costs and save on resources when producing your environmental direct mail.