It takes time to build up an audience, but once you do, it will take much less time to gain traction with search engines. Once you start getting consistent traffic, you should see your rankings improve within a few weeks.   Blogs are a great way to improve user time on page. They provide a better user experience, and they are a great way to rank in search engines.   Blogs provide an easy way for users to find information on specific topics without having to sift through the clutter of other content. Blogs also provide an opportunity for companies to rank higher in search engine results pages by adding keywords and links back to the site.