Your choice of color will depend on your current hair color and the look you want to create. For example, if you want to add highlights or add some dimension to your hair, choosing one shade lighter than the color of your natural hair will likely give the results you want.  We’ve filmed most of our shades in ultra HD, natural sunlight so you can see how the color will look in real life (we’re working on getting all the shades in the video for you). If you’re unsure of which color is best for you, we recommend using our shade-matching service.