FDUPTA stands for Florida Deceptive and Unfair Trade Practices Act. It was enacted to “protect the consuming public and legitimate business enterprises from those who engages in unfair methods of competition, or unconscionable, deceptive, or unfair acts or practices in the conduct of any trade or commerce.” This is a general and broad law that assists consumers by providing for “actual damages” incurred by unscrupulous, dishonest, and unfair tactics and practices.