How many pages your business proposal should be depends on how much information you need to communicate to a potential client.
You should always try to be succinct, but you must include all the points the ideal buyer needs to know about your business. The length of the proposal often comes down to the project’s complexity.
You don’t want to overwhelm a potential client with pages and pages of information. Simple projects could be one or two pages long, while complex projects could require much more or even a small marketing plan.
Just keep your information clear and concise and avoid fluff and filler content. A simple business proposal template is an effective way to ensure you don’t under or over-sell yourself.