When a business starts using Google Shopping, they have the choice between Standard and Smart Shopping campaigns. The former is a complex approach where your ads will only appear within the Shopping network and specific searches related to products. You can divide products into ad groups, including brands and categories, while adding negative keywords to drive maximum bid performance. For a highly optimised campaign structure, Standard Google Shopping campaigns can be outstanding.
However, Smart Google Shopping campaigns are also an excellent choice depending on your goals and expertise. Although you won’t have as much control over your strategy as the algorithm makes significant decisions for you, these campaigns use contextual signals to reach engaged customers matching precise location, device and demographic metrics. When you partner with First Page, we take charge of your strategy to identify the ideal winners and losers. Plus, we know what incremental changes to make to achieve the best possible results.