The overarching goal of an extension program is to persuade individuals to modify their ways of life and earn a better livelihood. The presumption is that there is a need for change, and that if individuals are unaware, they must be made aware. As well as to build their requirements and encourage them to purchase Bt maize. The assumption of extension is that people are ignorant, which means that they need to be informed about issues around them. It also means that they need to be educated about their rights, obligations, and available options so that they can make informed choices about what steps to take next. Finally, it assumes that people can be persuaded to change their behaviors for the better. In conclusion, extension relies on people's needs, desires, and abilities to persuade them to act in accordance with good practices. These elements are used by extension agents to develop programs for different groups of listeners.