Business is constantly being impacted by technological advancements, and today, those advancements are happening faster than ever. While there are some core constants in business, having an understanding of popular culture and staying on top of the latest technological trends can open up a world of possibilities for students. In my industry, for instance, tools that put web design in the hands of designers (and not just developers) are causing a massive shift in how businesses create and manage their websites. Students can greatly benefit from learning these skills––and college is the perfect time to do just that.