Salesforce Pardot is, among other things, a tool that automates marketing. All marketing activities can be controlled from one point. Pardot provides the toolbox to combine mail marketing, social media, lead management, mail campaigns, etc. Besides more efficiency, time and cost savings, Pardot enhances customer experience and contributes positively to lead generation. Convince potential customers of smooth automated processes. Pardot is also a CRM software. CRM stands for Customer Relationship Management. The goal is to strengthen and improve business relationships by automating processes, optimizing structures and through professional management. Employees from different departments can access the same CRM system. Thus, a transparent customer management can be established, which leads to more profitability.