While UX caters more to the customer experience, UI relates to the content structure and layout. Sites that make logical sense and are easy to navigate are just as important as branding and design. UI focuses less on amusement and more on function and the ability to help customers find what they need. Logical sequencing and properly placed links and buttons streamline online navigation and make the online experience functional and engaging. Contact our design team to learn how we can help your site stand out.