I think there is a very primal appeal about bears. They form part of our everyday language – we talk about bear hugs, for example.
Teddy bears have been around for generations – children around the world have had a teddy bear as a child as a symbol of comfort, friendship and strength.
Storybooks paint bears as enduring, lovable creatures with a spirit of adventure and with some human characteristics, but we also have a deep-rooted respect for their awareness, power and strength.