The #MYBaikHati campaign is a device crowdsourcing initiative that is facilitated by the telecommunications operators Celcom Axiata Berhad (“Celcom”), Digi Telecommunications Sdn Bhd (“Digi”), Maxis Berhad (“Maxis”), U Mobile Sdn Bhd (“U Mobile”), Telekom Malaysia Berhad (“TM”), and TIME dotCom Berhad (“TIME”).
The objective of #MYBaikHati is to crowdsource laptops, tablets and smartphones from customers and members of the public, refurbish and redistribute the devices to B40 families who need them the most.