One of the most important things to manage is the number of false clicks your ad may receive. As you pay for each click, any wasted click is wasted money. There are a few reasons why this occurs:
Human Error: Unfortunately, people are searching for a solution to their tech issue and don’t realize that an MSP isn’t designed to solve the problem of a single user. An example of this might be a residential user clicking on an ad.
Too broad: A best practice is to start your ads using broad search terms to get a feel for what potential leads are looking for. The downside is that you increase the chances for human error as you increase the number of search terms that trigger your ads. This can manifest as a broad search term such as ‘Tech Support,’ which can trigger people searching for anything (dishwasher tech support, Samsung tech support, etc.) that contains the keyword. Searchers would understand that you don’t provide technical support for Google in a perfect world, but people will often click on the first link they see. Unfortunately, you still have to pay for it, so it pays to reduce the number of times it happens.