A good CX strategy is characterized by a clear and consistent focus on the needs and expectations of customers. All relevant touchpoints should be identified and specifically optimized to create a positive customer journey. A good CX strategy also takes into account the connection of online and offline experiences as well as the involvement of employees in order to create a holistic customer experience. Furthermore, continuous monitoring and analysis of customer feedback and data is essential to measure the effectiveness of the strategy and make adjustments. Finally, a good CX strategy should also be agile and flexible to respond to changes in the market and customer needs.