Brand: A brand is the culmination of all customers' perceptions and experiences of any given business. In the minds of consumers, a brand is something that instantly characterizes a company.
Branding: How companies and brands treat their customers, how they deal with their customers. And how is the process of guiding consumers like the way of talking and the process of message etc. is called branding.
Brand Identity: Any company can be recognized by its visual elements, such as its logo, color scheme, pattern of design, company fonts, etc. This is called Branding.