SEO ranking is mainly dependent on three main factors and they are as follows.
Keyword Selection- Right keyword selection plays a very important role to get your pages and the website properly listed under the correct search terms for which your target audience is looking.
Page load time – If the page load time that is the time taken for the website page to open up on the screen is more, then there are high chances that the visitor would bounce back and land up to your competitor’s site. Further, most of the search engines like Google keep the ranking lower for such websites with high page load time. The fact that page load time influences the online user experience directly and dramatically has been also mentioned in the core web vitals update in March 2021.
Content development- Quality content is the key to getting the audience on the website easily, quickly, and for an extended time. This further enhances the stay time which results in better ranking on the search engines.