Unlike SEO, which can take a few months to begin delivering a steady flow of leads, Google Ads offers a more instant injection of business, as your brand will begin appearing at the top of the search engine results page (SERP) straight away. That said, it takes time to collect the data that helps us to properly optimise and enhance your Google Ads campaign, so the results will usually get better and better over time. In the initial few months we may be able to double or quadruple your conversions however, over time your account will be so optimised that the improvements we bring may be in the 5-10% range in a given month.