Personal branding is the process of intentionally shaping and managing how others perceive you. It involves identifying your unique strengths, values, and expertise and aligning them with your professional identity. Personal branding is essential for establishing authority because it allows leaders to showcase their expertise and convey a consistent and compelling message to their target audience. By cultivating a strong personal brand, leaders can position themselves as thought leaders, industry experts, and trusted authorities in their field. A well-crafted personal brand builds credibility, differentiates leaders from their peers, and creates a lasting impression that resonates with others.