Yes, it does. Millions of users across the globe are already using social media actively and the number will only continue to surge in the days to come. So, by creating a robust social media strategy and working consistently towards your goals, you can easily accomplish your online marketing goals. Social media marketing can help you connect with the right audience, boost website traffic, augment brand awareness and reach a wider audience.
Besides, you can measure the success of your campaigns and constantly tweak your plan if it doesn’t yield the desired results. Of course, you need to be aware of who your target audience is and what all tactics should be deployed to target them effectively.