Below are a few major trends that will pick up further in 2023 -
Voice Search Optimization: Lot of new devices like smart speakers and voice assistants in gaining popularity. Optimizing content for them might become critical for the digital marketer in the coming months.
Augmented Reality (AR): AR technology, too, is gaining popularity and will grow bigger in the coming future. Digital marketers have to leverage AR technology to enhance the brand experience for customers.
Personalization: Personalization is already big, and it will get bigger in the coming months. With the help of AI-powered tools, personalization will be a major activity and keep marketers busy going forward.
Privacy and Data Protection: Marketers who prioritize data privacy and transparency are going to have a competitive advantage in 2023.