You might have heard of SEO and SEM being used interchangeably, but they're two different things. SEO means optimising your website and content to rank higher in organically search engine results, while SEM includes organic and paid advertising to improve visibility.
SEO focuses on keyword research, on-page optimisation, and link building to improve your organic search rankings. On the other hand, SEM involves using Google Ads or other paid advertising methods to get your website to the top of the search engine results pages.
SEO is a part of SEM, so using both methods can help improve your website's visibility in search engines. Ultimately, the best approach for your business depends on your specific goals and needs. Combining organic and paid methods could be the most effective way to drive website traffic and improve search engine rankings.