More Pages Do Not Always Result in Higher Keyword Rankings Many websites with high ranks have a lot of pages and content, which gives rise to the misconception that more pages mean higher keyword rankings. But you will understand the more you do your campaign strategy to boost your brand’s name, you’ll see that the pages and content are wonderfully designed to provide value before rankings.  You'll frequently see that websites with a lot of pages only send traffic to a small portion of the pages that are most useful to visitors.