According to research by Salesforce, 76% of consumers expect companies to understand their needs and expectations. If you haven’t got your customers figured out, they’re probably going to go to someone who does.
Analysing consumer behaviour can help you to discover:
Consumers’ personal opinions and interests (this can be affected by factors such as their age, gender, culture and lifestyle)
Consumers’ responses to the way products are presented to them, such as certain marketing campaigns (again, this varies according to all sorts of things such as their needs, attitudes and ability to understand information)
What consumers think about your brand versus your competitors
How consumers actually research and shop (essentially, their shopping behaviours)
How the opinions of the consumers’ family, friends and the media influence their decisions (these are the social factors)
What particular products or services they’re searching for to fill a need