Backlinks found on a website are meant to take users to other websites. These links are also called external or inbound links. Most SEO services recommend adding backlinks to a website to make it rank higher on search results. Scroll through this article to understand how backlinking is linked to SEO.
Improve Search Engine Rankings
Google finds external links as an indication of a website’s popularity. The search engine views backlinks as one of the pivotal elements for ranking content. But you must focus on adding authoritative links to your website.