First and foremost, it should be easily accessible from your organization’s home webpage so those job seekers who specifically seek you out have no issue finding your open opportunities. Many companies have a link to the careers page in their “About Us” tab, as well as a “Careers” or “Jobs” link at the very bottom of the home page.
Second, consider posting jobs on external sites such as LinkedIn, Indeed, or Monster and including instructions and the link to navigate to the posting on your website.
Third, work with your marketing team to apply best practices in search engine optimization so you can include the types of terms that will ensure your careers page shows up as often as possible in searches (for example, when people search for certain types of roles at certain types of companies in specific locations).