Colour has a profound impact on our emotions and perceptions. It can evoke specific feelings and associations, making it a powerful tool for communication. Understanding the psychology of colour is crucial for effective design, as it can influence consumer behaviour and shape brand perception.   Different colours elicit different emotional responses. For example, red is often associated with passion, energy, and urgency, while blue conveys trust, stability, and calmness. By strategically choosing colours that align with your brand and messaging, you can evoke the desired emotional response from your audience.