If you're looking to get your product in front of the more than 70,000 attendees of the Specialty Equipment Market Association (SEMA) Show, you might be wondering how difficult it is to get into this annual event. While exhibitors are carefully curated by a committee of industry leaders, if you have a product that would be a good fit for the show, there's a good chance you can get exhibited.
Here's what you need to know about exhibiting at SEMA.
The SEMA show is reserved for businesses that manufacture or distribute automotive parts and accessories. If your company doesn't fit this description, you won't be able to exhibit.
To be considered for exhibiting, businesses must submit an application along with photos and descriptions of their products. The SEMA Show Committee then reviews each application and selects which companies will be invited to exhibit.
While there is no guarantee your company will be selected to exhibit, if you have a high-quality product that would be popular among car enthusiasts, your chances are good. And even if you're not selected to exhibit one year, don't give up – keep trying!