PR communication can include a number of activities in order to influence your target audience in a positive way. Examples include the creation of a PR communication plan and strategy, planning PR campaigns, writing PR articles and press releases, finding and keeping up with new press contacts, and of course, handling the publishing and placing of written materials. PR can also have notable impact on your company’s SEO (search engine optimization) efforts. Quality written content and offsite brand mentions can do wonders for your search engine rankings.