This cologne is an eau de toilette. It has a lighter oil concentration, which means it won't last all day without reapplying. You can get a few hours of strong smell, and some people's body chemistry will dissipate this much more quickly. Canoe can be purchased at major department stores, but FragranceX is a solid option for buying perfumes and colognes online. FragranceX sells authentic, quality fragrances at discount prices, allowing you to save up to 80% off.