Gold plating on silver jewelry usually lasts from several months to several years, depending on several factors: Frequency of wear: The more often the piece is worn, the faster the gold plating can wear off, especially if the piece comes in contact with hard surfaces or is subject to mechanical wear. Care: If you take proper care of gold-plated items (avoid contact with water, chemicals, cosmetics), the gold plating will last longer. Type of gilding: Some types of gold plating, such as electroplating, can last longer due to the use of special application techniques. Typically, gilding can last from 6 months to several years with moderate use and proper care.