The older the average age of the target audience, the stronger the chance of outbound marketing methods to influence them. The first is the marketing style most old customers are used to. This scale of customers likes to watch television and radio advertisements and may even pay attention to scanning newspaper advertisements and brochures when they are ready to buy.
Outbound marketing is also particularly effective in business-to-business marketing and/or transactions involving high-end products. While businesses may research other companies, they ultimately seek personal contacts established through face-to-face meetings or networking at industry events and trade shows.