Product visions are the core result of the innovation time machine. “This is what the office light of the future will look like. Regardless of whether we develop it or the competition does” is a typical insight from the “Time Machine” innovation workshop. Depending on the workshop setup, the result can be a single, consolidated product vision, several visions for different parts of the product portfolio or a collection of contradictory future hypotheses that can later be tested on the market.