We calculate the perfect recipe for your cat based on the information you tell us about them during sign-up. With that information and our proprietary algorithm that we have developed with Dr Justin Shmalberg, a Board-certified vet nutritionist expert, we ensure your cat gets the perfect amount of calories they need for its own particular energy needs. Also, if you tell us which of our eight recipes are your cat's favourites, we will customise your future delivery boxes to ensure your cat gets plenty of their favourites. By doing this, we empower cats to choose!