Just like coffee, matcha is a matter of preference. Typically, you’ll want to look for a ceremonial grade matcha as opposed to a culinary matcha. Ceremonial matcha is a higher-quality matcha powder made from the youngest tea leaves. It boasts a higher nutrient profile and tends to be a brighter green color. Culinary matcha is best reserved for when you want to cook or bake with it. Try a few different types to see what you prefer, or check out my recent video where I evaluated six different matcha brands based on color, taste, and texture.