When the UFA digital marketing experts audit a digital marketing strategy, they begin with understanding the digital marketing goal (revenue, leads, and/or awareness). Afterwards, the digital marketing audit focuses on finding new opportunities or items that might be hindering performance. When the digital audit process is complete, the UFA team presents the findings (in a prioritized manner of items with most impact first) of the free digital marketing audit. If the website is an e-commerce, we will focus on finding digital marketing strategies and ideas that will lead to a higher return on investment. On the other hand, if the website focuses on lead generation, we will look at current areas that are hindering performance and look for new ideas to drive a new influx of relevant audiences to the converting landing page.