There are many advantages to choosing VPS Hosting over competing solutions. These advantanges include:
Improved Performance & Isolation - You don't share resources with other users meaning your audience will enjoy your enhanced website performance in a VPS environment.
More Control & Customization - Root access allows you to configure server settings to fully match your hosting needs.
Cost Effectiveness - You get to experience most of the benefits of a Dedicated Server, without the cost.
Highly Scalable - As your site becomes more popular, you can also easily increase your VPS' resources to keep up with growth.
Ability To Host Resource Intensive Software - Some software is not compatible in a Shared Hosting environment as it needs more resources to run properly. A VPS offers those additional resources.