SEO strategies for private schools revolve around optimising website content and performance, aiming to enhance user experience and increase visibility. Key points include:
SEO-Driven Content: Craft content addressing parent concerns, incorporating relevant keywords to improve search engine rankings.
On-Page SEO: Integrate parent persona messages into content and optimise keywords in titles, subtitles, and text, with image alt tags and pertinent links.
Technical SEO: Focus on page speed and mobile-friendliness to provide a smooth user experience, reducing bounce rates. Tools like PageSpeed Insights and Mobile-Friendly Test aid in assessment.
Structured Data: Implement structured data to aid Google’s understanding, resulting in rich results and better visibility.
Local SEO: Target local keywords and establish an optimised Google Business Profile with positive reviews and appealing images.
SEO Audits: Regularly assess performance, adapting to changing standards.
Prioritise user experience to continually benefit from SEO efforts.
Adopting these strategies ensures your school’s content resonates with parents, providing valuable information and boosting search engine visibility, ultimately supporting recruitment efforts effectively.