Key performance analytics (KPIs) are the metrics that indicate how your store is performing and growing. You can track any activity on your online shop. Some key ecommerce metrics include:
Website performance (e.g., traffic, bounce rate, load time)
Marketing analytics (e.g., click-through rate, conversion rate, cost per acquisition, marketing channel success, etc.)
Customer behavior metrics and product metrics (e.g., inventory turnover rate, product page views)
User experience metrics (e.g., page load time, mobile responsiveness)