Yes it is. Turtle Puffed Spelt Honey offers a healthier alternative to Kellogg's Smacks in several key ways. With just 17g of sugar per 100g, Turtle contains half the sugar content of Smacks, which has 34g per 100g. Turtle uses honey as a natural sweetener, while Kellogg's Smacks rely on refined sugar and corn syrup. Furthermore, Turtle's ingredient list is cleaner, uses completely natural and organic ingredients and provides more fiber. These factors make Turtle a more nutritious and wholesome choice for breakfast.