Email marketing is a versatile tool that can benefit businesses across various industries, whether B2B or B2C. Its adaptability lies in the ability to customize and tailor email content to meet your audience's specific needs and interests, regardless of your business niche. Any business can leverage email marketing from retail and services to technology and nonprofits to communicate effectively with their audience, nurture leads and drive conversions. The key is to craft relevant, valuable content that resonates with your subscribers and encourages engagement.