A complete marketing communications plan includes two parts: analysis and planning. In the analysis part, businesses can grasp the basic and necessary information for planning. In this part, you should analyze the factors: the situation taking place, research the overview of external factors, and related parties. After analyzing and obtaining important data, make a plan with the following sections: goals, target customer portrait analysis, implementation strategy, conveyed messages, risk estimates, and forecasts. Budgeting, measurement and evaluation.