They will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that they retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on www.cabanamagazine.com is retained in accordance with local tax law (seven years in the UK), while the data used to send you their marketing communications is retained until you ask to be unsubscribed.