I have a client who makes cutting-edge software for advanced AI manufacturing systems. The point of my client’s software is to catch mistakes. Because even the best AIs make mistakes. There are lots of great uses for AI writing. (I use it myself all the time.) But it’s not a cure-all. I’d recommend using AI for writing if: You know exactly what you need written (length, sections, style, etc) You have time to figure out the AI, write effective prompts, and review the output carefully You know how to tweak the output to make sure it has your brand voice and sounds human You know enough about copywriting to assess whether the AI’s output is effective for your purposes If that’s you, then AI might be the right choice. If not, then hiring a human expert is going to save you time and give you better results. (If your project is well-suited to AI, then your human writer will use it!) Messaging is the foundation of your business and how you connect to customers. If your AI writer gives you something that’s generic, ineffective, or even incorrect, then you’ll lose potential customers every time someone sees that writing. It’s worth investing in professional copywriting to make sure your messaging foundation is solid. With your core messaging in place, it will be much easier to use AI yourself for other projects, too.