Using a Live Chat Bot (LCB) offers several advantages over traditional customer service methods. First, LCBs are available 24/7 and can handle multiple conversations simultaneously, providing customers with faster resolutions. Second, they provide personalised responses based on user profile information. Third, LCBs use Artificial Intelligence to learn new responses and become more conversational with every interaction. Finally, LCBs help reduce costs as they require no manual labor or additional staff members compared to traditional customer service channels