Maggi is well-known for being a quick meal item that comes to the aid of busy professionals or those who do not have enough time to prepare and consume food. The concept of cooking anything in two minutes had an immediate impact on people who had created slow meals years before it was even trendy in fast food nations. Maggie's two-minute noodles ad campaign, which aired on television, grabbed the majority of its attention. Also, when Maggi was first introduced, it became an immediate hit due to its empowering message for women in the form of a commercial depicting a loving and caring mother preparing a delectable Maggi for her kid.