When your website is built to gain leads and sales, you probably have heard about the term conversion already. It is a term being used, to describe the percentage of the users, which convert to a lead or sale. Regardless that this conversion rate may differ from goal and industry, it can be optimized. This can be achieved by applying user experience improvements, by doing A/B Tests and experiments and also by getting qualitative data, like feedback from the visitors. Conversionloop is exactly built for this use case – providing you with a possibility to gain qualitative feedback.