The EU does not experience any lack of immigrants. For this reason, it will be hard for a businessperson with a family to get European residence if they have no relatives abroad.
Such businesspeople are not very “valuable assets” for the EU since:
They are already married and will not start a family with an EU national.
They already earn enough money and will not seek employment in the EU.
Their relatives live in another country.
The only way for businesspeople to obtain EU residence is to make an investment. Residence by investment programs in Malta, Portugal, Spain, Latvia and some other EU countries allow them to get a residence card for a relatively small investment into the economy. This card enables investors to reside in the EU and travel freely within the Schengen area.