The best place to set up a Roth IRA will depend on individual factors such as the types of investments you want to make, fees and costs, and customer service. Some common options for setting up a Roth IRA include: 1. Brokerages: These companies allow you to open an account and make investments in stocks, bonds, mutual funds, and other assets. Some popular brokerages include Fidelity, Charles Schwab, and E*TRADE. 2. Banks: Some banks offer Roth IRA accounts and may provide a range of investment options such as CDs and money market funds. 3. Credit unions: These nonprofit financial institutions may offer lower fees and higher interest rates on Roth IRA accounts. 4. Robo-advisors: These digital financial advisors use modern portfolio theory to build and maintain diversified portfolios of low-cost ETFs and mutual funds. It is recommended to compare different options and carefully research their fees, investment options, and customer service before making a decision. It is also recommended to consult with a financial advisor for personalized advice.