Influencer Marketing is frequently applied by people who are seen as reaching a certain audience in various social media tools, and these well-known people are called "influencers". People who reach a certain audience and share their daily life with people usually use the products of the brands they agree with as the products they use and share their opinions with people. People who see it used and liked are affected by these influencers, as a result, their curiosity about the product increases. This sales technique is one of the marketing strategies that encourages people to buy the most in recent years.