Adding an insert to your product packaging has a few major potential benefits:
You can separate your brand from Amazon, helping customers to identify your business and products independently.
You have a chance to ask for feedback and reviews, to build your reputation on Amazon.
You can offer customer support, so you can answer questions or deal with issues, and avoid complaints.
Individual brands can shine on Amazon in ways that they were not able to in the past thanks to features like Brand Registry, A+ Content, and Amazon Stores. But even if you are using all of these features, customers searching then using Buy Box to make a purchase are unlikely to see them.
Many Amazon buyers don’t even realize that third-party sellers exist. They simply think they are buying a product from Amazon and dealing with Amazon’s customer service. An insert can establish your brand as its own unique entity.
Using an insert can also help generate product reviews or seller feedback. Some sellers offer incentives like a free gift or a discount off the buyer’s next purchase in exchange for a product review. Of course, this is not allowed, but it is not the only way. It is possible to ask for reviews on Amazon package inserts in a way that doesn’t break any rules.
Even without explicitly asking for a review, inserts can help prevent bad reviews by explaining how to get in touch with the seller if there are any issues with the product. This prompts customers to reach out to the seller for help instead of complaining to Amazon or immediately leaving a negative review.