The human brain processes visual information 60,000 times faster than text. This is why animated films are so effective. In a world where the pace and level of information is high, it becomes unmanageable to read long documents and emails. That is why more and more companies are using animated films to get their messages across. Because the easier it is for us humans to decode content, the better we like it, and the easier we can understand, live up to and pass on information.