Content development is a hybrid of journalism and marketing, so it’s important that a content developer becomes skilled in both areas. Being good at writing but not marketing can mean your great content never gets noticed; being good at marketing but not at writing means you will fall short in presenting a client’s story well. People skills are also important because you’ll work with clients to develop strategies and content; researching skills are crucial to find quality information; discernment is necessary with so much inaccurate information available; and self-discipline and motivation are important, as well, since you need to stay on task and on time.