When determining the estimated reach, we include only the expected downloads of your particular episode on all the main podcast distribution channels collectively. This includes Apple, Spotify, Deezer, Castbox, Stitcher, and many more. Basically everywhere the main podcast hosting services (like Buzzsprout, Anchor, Podbean, Libsyn, etc.) distribute their podcasts to, and where they can track stats via the user dashboards. Typically EXcluded platforms: YouTube SoundCloud Any social media streams such as Facebook, Instagram, TikTok, etc. Any engagement or reach achieved through social media