CBD product prices vary depending on factors like product type, brand, and concentration. Comparing the value of similar products from different brands can be tricky. A useful initial step is to calculate the cost per milligram (MG) of CBD in the formula. For instance, if you are eyeing a 1-ounce bottle of CBD tincture with 1000MG of CBD priced at $50: Simply divide the price by the MG of CBD: 50/1000 = 0.05. The cost per MG of CBD for this product is $0.05, indicating at a glance that it is pretty cost-effective. However, it is worth noting that this calculation does not account for other pricing factors (which we will delve into elsewhere). Nevertheless, determining the cost per MG of CBD serves as a reasonable starting point for comparing product costs across different brands. As a reference, CBD oils in the market can range from approximately $0.05 to $0.20 or more per MG of CBD.