The 2021 boom around NFTs didn’t only happen because the NFTs looked nice, innovative and interesting to have for (tech) collectors, but because of the idea behind owning one. Maybe some people decided that it’s a good way to show off how they spent hundreds of thousands for a profile picture, but others surely appreciated the benefits those pictures came with. And like any other business, restaurants can rely on those benefits to enhance their customer engagement and loyalty. Most common benefits of owning NFTs are members-only communities (Discord), exclusive events and parties with freebies and DJs and merch.