Retargeting is a feature of paid advertising campaigns offered by social media networks including LinkedIn that make it possible for brands to reach prospects who have interacted with their website, product pages or social media profile before without making a purchase. Also known as remarketing, a retargeting campaign is a key component of LinkedIn advertising that has the capacity to skyrocket your sales. A part of that focuses on the fact that retargeting campaigns are aimed at buyers who are already past the brand awareness stage and are familiar with your offerings.
As to how retargeting works with LinkedIn ads, it begins by installing the LinkedIn Insight Pixel on your website. This is a small code snippet that serves the purpose of tracking user behavior and conversions, providing crucial data that you can use to build a remarketing list. As the users making up this list have interacted with your brand previously, they’re a sales-ready segment that can prove key to your business achieving its LinkedIn advertising goals.