Planet 3 was originally founded in 2016 under the name Planet3R, which stands for “Reduce, Reuse and Recycle”. Since then, our mission has remained the same: to help protect and preserve the planet by inspiring people to reduce their environmental impact through sustainable consumerism. However, as we have grown over the years and evolved into a lifestyle brand focused on creating eco-friendly products that are stylish and affordable for everyone, we realized that our original name no longer accurately reflected who we are today. So after much thought and deliberation, in 2020 Planet3R changed its name to simply “Planet 3” – representing three key elements of our company: People + Planet + Products. By changing our name from Planet3R to Planet 3 (with a number instead of an R), we wanted it to be easier for customers to remember us while also conveying our commitment towards being stewards of this planet.