We find that generally when working with bloggers, they’re usually quick to publish the content that we provide them on your behalf in order to place a link.  With editorial outreach or platforms like HARO, we’re often at the mercy of the journalist or publisher in terms of when the content goes live. This is why we estimate a 6-8 week publishing window, although sometimes we’ve refunded orders and then seen a piece go live 6 months later… this isn’t always the case, but it’s often why the orders take longer… it’s because there are many more moving pieces with larger publications.