Online reviews are one of the best ways to determine whether or not you should hire a particular roofing company. Google, Yelp, Kudzu and the BBB are some of the best online resources to read roofing company reviews. However, it is imperative to understand that not all reviews, reviewers, and review sites are credible. There are marketing agencies and roofing companies that are willing to write positive reviews that are not from customers. That is why you should not just read reviews, but you should also look at the other reviews written by each individual reviewer. For example on Google you can click a reviewers name to see what other businesses they have reviewed. Taking the time to do this will help you identify real reviews from false reviews. Individuals that have written dozens of reviews for service companies all across the nation are most likely not real reviews. Furthermore if someone has only written one review, it increases the odds that the reviewer is not a real customer. The online account may have been created with the sole purpose of writing a review for that company. Some businesses will also write negative reviews for competitors too. If you see a reviewer that has written one positive review for a roofing company and ten negative reviews for other local roofing companies, it is safe to say all of the reviews are fictitious.
Look for reviewers that have a decent amount of reviews and have written reviews for Roswell and Atlanta area businesses. Those reviewers are more credible and are more likely to be real individuals who have used the business. If the individual reviewing a roofing company only has one review, they are simply less credible than someone who has written a dozen reviews for local companies.