Penetration pricing and price skimming are opposites. Penetration pricing involves setting a low initial price to attract customers and gain market share quickly. The price may then gradually increase as the product becomes more popular. Price skimming involves setting a high initial price for a new product or service. The high price targets early adopters who are willing to pay more for the latest products. Over time, as the product becomes more mainstream and competition increases, the price is gradually reduced. It allows businesses to maximize profits from early adopters before moving on to more price-sensitive consumers.