We will process your personal data in accordance with all applicable laws and applicable contractual obligations. More specifically, we will not process personal data unless at least one of the following requirements are met:
You have given consent to the processing of your personal data for one or more specific purposes;
The processing is necessary for the performance of a contract to which you are party (for instance, for booking you have made) or in order to take steps at your request prior to entering into a contract (for instance, when you request a quote from us);
Processing is necessary for compliance with a legal obligation to which we are subject (for instance, for visa applications);
Processing is necessary in order to protect your vital interests or of any other individual (for instance, if you have any issue during a trip);
Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party (for instance, protecting our customers, our employees and other individuals and maintaining their safety, health and welfare; promoting, marketing and advertising our products and services; understanding our customers’ behaviour, activities, preferences, and needs; improving existing products and services and developing new products and services; preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies; handling customer contacts, queries, complaints or disputes; managing insurance claims by customers; protecting us, our employees and customers, by taking appropriate legal action against parties who have committed criminal acts or are in breach of legal obligations to us; effectively handling any legal claims or regulatory enforcement actions taken against us; fulfilling our duties to our customers, colleagues, shareholders and other stakeholders). Please find below an indicative, non-exhaustive list of processing activities for which we may rely on legitimate interest:
PROCESSING ACTIVITYBASIS FOR LEGITIMATE INTEREST Direct marketing activities including tracking, profiling, segmentation, and communication across multiple channels, see section 8.8Legitimate interest in promoting relevant services and products based on your relationship and interaction with us Record keeping and reporting, see section 8.6Legitimate interest in understanding and improving our business Statistical analysis of customer data, see section 8.7 & 8.9Legitimate interest in understanding and responding to customer behaviour and preferences Provision of customer data to insurance providers, border authorities & other law enforcement agencies, see section 11.4 & 11.7Legitimate interest in protecting and maintaining the safety of our guests and employees; legitimate interest in taking appropriate legal action in case of disputes Processing of guest preferences and other information volunteered by the guest prior to a trip, see section 8.3Legitimate interest in personalizing and improving the delivery of our services and products Processing of customer data as part of prize draws, competitions, sweepstakes, and surveys, see section 6.4 & 6.5Legitimate interest in engaging with our customers and promoting our products Processing of customer data in the course of administration and maintenance of our websites and systems, see section 6.8 & 8.7Legitimate interest in running our business and improving our systems