There are various ways you can build awareness for your brand. Here are some effective methods to build and increase brand awareness:   Use the enduring power of content marketing. Write and pitch blog posts for other relevant publications. Use SEO for a higher search engine ranking to make your brand more credible. Make use of user-intent-related keywords – that is, keywords that demonstrate a high interest in a specific solution or product – to improve your SEO. Partner with influencers who have large followings. You can also consider collaborating with other like-minded brands. Conduct referral programs from time to time. For example, you can offer your existing customers 25% off on a purchase when they refer a friend, colleague, or family member, who will also receive 25% off.