This is where your on-site SEO efforts, especially will technical SEO shine. Just as you’re trying to optimize your law firm website for potential clients, it’s imperative to optimize it for search engine crawlers.
How to optimize your web pages:
Leverage schema markups. These are code snippets used to provide an optimized description of your website to search engines. Although there’s no direct evidence that these rich snippets can boost your website’s standing in search rankings and organic search results, they do offer improved online visibility, which can eventually improve your click-through rates (CTR).
Ensure all web pages have relevant meta descriptions and title tags. Title tags and meta descriptions are great for enhancing your SEO strategy because they tell online searchers what that a particular web page is about.
Create alt tags for your web images. You’ll notice that SERPs have an image section. Creating alt tags optimizes your web images for SEO. Alt tags are also valuable in enabling visually impaired searchers to identify what the image is about.
Implement HTML tags. HTML tags help search engine crawlers to identify the structure of your web pages. For example, H1 tags represent the web page’s main heading, while H2 through to H6 tags are used to emphasize other subheadings in descending order of importance.