Yes, stories have been shown to increase engagement on social media platforms. The temporary and interactive nature of stories creates a sense of urgency for users to engage with the content before it disappears, making it an effective tool for driving engagement.
The popularity of stories has led to the development of creative tools, such as filters and stickers, that enhance the visual appeal and interactivity of the content, further encouraging engagement.
Additionally, businesses and brands can use stories to promote their products and services in a more personal and non-intrusive way, helping to build stronger relationships with their audiences and drive engagement.
Overall, using stories has proven to be a successful tool for increasing engagement and reaching a broader audience on social media.