Every book delivers a unique message, looks at ideas from a different angle. As a result, each person considers different books to be the best since we all think differently. However, here is the list of the five most popular books to get you started:
William Arruda, ‘Digital YOU: Real Personal Branding in the Virtual Age’: The most popular book on personal branding;
Dorie Clark, ‘Reinventing You’: How to create a USP;
Dan Schawbel, ‘Promote Yourself’: Basics of positioning yourself.
Susan Chritton, ‘Personal Branding for Dummies’: A book with real tips instead of long theories;
Brendan Kane, ‘One Million Followers’: This book answers the question of how to stand out on the Internet and attract new fans.
We recommend reading at least the first book; if you have the time, be sure to read them all. These books have top positions as far as personal branding and marketing are concerned.