SEO competitor analysis is the process of examining and evaluating the search engine optimization strategies of your competitors. This involves identifying your competitors' strengths and weaknesses in terms of their SEO efforts and using that information to improve your own SEO strategy. By analyzing your competitors' website architecture, backlink profiles, content quality, keyword targeting, and social media presence, you can identify areas where you can improve your own website's optimization to gain an advantage in the search engine rankings. SEO competitor analysis can be done manually or by using specialized SEO tools to provide detailed reports on your competitors' SEO performance.