Encharge is a new email marketing software that replaces the static list of subscribers you’re used to with dynamic groups - segments. People enter and leave these groups based on changes in their attributes or actions they take, so if someone moves from Ohio to California for example, then they would automatically be put into the different segment: ‘People living in CA’. To add people to a specific segment in Encharge you need to use Tags and these are then used with the ‘Has tag’ condition.