Regarding marketing for dealerships, there are tried and true methods as well as newer digital channels that are proving efficient and affordable. Sales events are reliable ways to generate high-intent leads and stay relevant around seasons and holidays, but it’s becoming harder than ever to find cost-effective ways to drive traffic to them. With dealership marketing solutions like pay-per-click social media and display advertising, it’s easy to get lost in the noise and eat up marketing budget, and email marketing does not yield the interest it once did. However, SMS marketing for auto and vehicle dealerships pairs well with traditional print and broadcast ads, offers its own lead generation opportunities, and provides a low-pressure way to nurture sales leads.