Chances are you already have some essential keywords on your website in your content if you have had a website for a few years. With that said, you should always check so you have the right keywords on the correct pages. This area should be a part of your SEO evaluation. Many keywords and phrases are associated with your dental practice. Some of these words should be on every page, while others are specific to individual pages. For example, you will want the words "Dentist," "Dental," and the name of the town you operated out of on practically every page. However, keywords related to root canals should be on the root canal service page, and keywords about cavities should be on its service page. Inserting every keyword onto every page regardless of its relevancy, will not improve your organic ranking. This tactic is called "Keyword Packing" and is frowned upon in the world of search engines. If detected, you are likely to be penalized by search engines, hurting your overall organic rankings. When selecting what keywords to focus on for your Dental SEO, you will want a nice mix of medical terms and terms everyone uses. If you use only medical terms, you will likely miss out on some patients who have no idea what you are talking about. You will also miss patients who will not use those words in the search engine query and use more common keywords. If they are not on your website, it will be hard for you to rank organically. If you use only common keywords and avoid medical terms, your website will not look authoritative to a search engine, and your organic rankings will again suffer. For example, if you have a service page talking about root canals, you will have "Root Canal" on that page as an SEO Keyword. You will also want to check to see if the medical term is on there: “endodontic therapy.” To select what keywords to focus your dental SEO efforts on, review every page of your website. Make a list of words that should be on every page and then a list of only on some pages. That should be a good starting point for building your keyword list for your dental SEO marketing plan. Put some time into some research and look at related keywords to the ones you have selected. You may come across keywords you have overlooked or discover others, you did not realize were associated with your current selection. It will help round out your dental SEO keywords and increase the chances of success with your efforts.  Dental SEO Example - Patient searching for a family dentist. Patient located in Toledo Ohio