Keywords are currently targeted using exact match with variants. When buyers search for items using the keywords you've selected, your ads will be considered for placement with Promoted Listings Advanced.
Exact match allows for slight variations like synonyms, misspellings, capitalization, and abbreviations. For example:
One of your keywords is Men’s basketball shoes
Your ad may appear for:
Man’s basket ball shoes
men’s basketball sneakers
Mens Basketball Shoes
Your ad will not appear for:
Men’s basketball sneakers and clothing
Popular sneakers for basketball players