Determining the right budget for Google Ads is a nuanced process, contingent on various factors. Firstly, clarify your advertising goals – whether it’s driving traffic, generating leads, boosting sales, or enhancing brand visibility. Next, assess keyword costs, as highly competitive keywords may require a larger budget. Consider your target geography and the competitiveness of your industry as well. Additionally, take into account your historical conversion rate and be prepared for ongoing testing and optimization. It’s advisable to start with a budget that aligns with your resources while allowing for flexibility to make adjustments as you gather data and refine your campaigns