A brand’s marketing materials actg as a visual representation of the company and its values. It may seem like an artistic decision, but the colors you choose for your marketing mateirals actually has a serious psychological impact on how people perceive them.
In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing them. Consumers place color above other factors such as sound, smell and texture. Almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition.
Even if they’re not consciously thinking about it, people associate color with different things and feelings.