6'1" tall "and the female above is considered quite tall! A normal female (at least in the West) is 5'5" "163 centimeters, or 66 inches," and the male is usually taller." Not only are there more females than males in the world, but also more average-height females than tall ones. The typical height of men in China is about 5 feet 9 inches (178 cm), while that of women is about 5 feet 3 inches (160 cm). In India, people tend to be shorter: the median height of men is 5 feet 11 inches (180 cm), that of women is about 5 feet 7 inches (170 cm). In Africa, men are on average 1 foot 8 inches (49 cm) taller than women. This is due to genetic factors and may not always be true, but it does indicate that large differences between men and women exist worldwide. Short people have been used in advertising since its beginning. In 1872, an ad for Kellogg's Corn Flakes featured a short man who said he could eat several bowls of corn flakes and still feel hungry afterward. Today, people in the advertising industry call this type of person a "shortcut".