It’s simple! Single ingredient means there’s only one ingredient in the package you’re buying.Single or limited ingredient food and treats are our response to concerns from many pet owners about sensitivities or allergies their pets have to more commercial brands, which could cause fur, skin or gastrointestinal issues. By focusing on premium, single ingredient products, we aim to eliminate these concerns.  Please note that it could be a good idea to get several different types of treats, so that your pet can enjoy a more balanced, diverse, well-rounded diet, with all the nutrients it needs.