Your relationship with an influencer should go beyond a purely transactional one as they could become your brand ambassadors in the future. Here are some tips on how to set the foundation:
- Get them excited about working with you (e.g. by sending them free samples of their products)
- Clearly communicate your expectations about the campaign (the type of content, frequency of posts etc.)
- Nurture the relationship (keep them updated about the latest happenings, invite them to exclusive brand events)