Websites for B2C businesses typically have a range of pages on them, including product pages, service pages, and blog posts. To rank on the first page of Google for a B2C product, you’ll need to optimize the product page for relevancy and click-through rate (CTR). Once you’ve optimized your product page, you’ll want to optimize the title, bullets, and images. You’ll also want to increase product reviews and use them to inform your content.