The Campaign Builder features a series of tick boxes that allow you to select or deselect a number of categories:
Families - Tick the Families box to reach all families within your area. If you want to target specific Family types, you can specify to: Hotel Parents, Primary School Parents, Secondary School Parents, or Playschool Parents.
Early Life - Tick Early Life to reach young people within your target area. If you want to refine your search even further, you can focus on Fledglings, Nest Builders and Flown The Nest.
Mid Life - Tick the Mid Life box to reach middle-aged people. The sub-groups you can target are: Non-Standard Families, Unconstrained Couples and Mid-Life Independents.
Later Life - Tick this one to reach all the elderly people within your target area, or get more specific with Empty Nesters or Senior Sole Decision Makers.
Income Bracket - Campaign Builder lets you target households with High Income, Medium Income or Low Income.