To market gift certificates effectively offline, consider the following strategies: In-Salon Promotions: Display gift certificates prominently at your salon, and train your staff to suggest them to satisfied clients. Partner with Local Businesses: Collaborate with local stores, restaurants, or cafes to cross-promote your certificates. You can also participate in local events or fairs to increase visibility. Seasonal Offers: Create themed certificates for holidays or special occasions and offer discounts or bonuses during these times. Referral Programs: Use gift certificates as rewards for clients who refer new customers to your salon.