The SEO industry is not regulated by a central body, so you need to be able to discern the smooth talking second hand car salesmen’s of SEO with actual SEO experts. If you have a history of working with an untrustworthy SEO Company , your trust will be shaken and you may end up believing that all SEO agencies operate in a similar manner, but that would be a mistake. This will put you out of the market, to the glee of your competitors who ended up working with a trustworthy SEO agency. (Often you pay what you get for in SEO, so cheap SEO provides poor results, but check out our pricing page for more in the subject of SEO pricing). SEO terminology is the same whichever Company/Agency you speak to, but the results speak for themselves. There are brilliant and transparent SEO companies in South Africa that you can trust to get you on first page of Google Search Results, so do keep that in mind. You still need to choose your SEO Company carefully. Check how the SEO Company is ranking themselves and also ask for contactable references. Then hold this Company to the goals that are laid down in the initial data research and SEO campaign planning.