SEO, or, Search Engine Optimization, is how the content on your website “speaks” to search engines. With a roubust SEO-campaign in place, your website will naturally garner more organic traffic over time, and rank higher on Google and other search engines. Our goal is to get your business to appear on the first page of Google search, often “above the fold” (or within the first 5 results on the first page), to maximize your chances of attracting your target customers.
SEO is multifaceted, too, comprising offsite elements like load speed, keyword structure, meta content, backlinks, schemas, and more. We employ a very thorough checklist of optimization metrics to ensure your site is being leveraged to its full potential.
Content is another part of SEO. For instance, online reviews, blog articles, web pages, product descriptions, and other elements should all be optimized to be findable by Google and ranked highly against your competitors.
Off-site optimization entails content distribution and backlink building from third-party websites, as well as directory listings management, and quite a few other items.