The Prime Rib primal cut is where we find the most tender, flavorful and desirable steaks in a steer/cow. In layman's words, the Prime Rib is where the flavor is at. The Prime Rib is the undisputed KING of large cuts of beef.
Prime Rib is consumed heavily around holidays, but its an extremely versatile cut of beef and can be cooked in many dierent ways. More importantly, Prime Rib is the most eye-catching, mouth-watering piece of beef you can serve a guest.
The Prime Rib is basically the "whole" rib eye muscle, which is a muscle that doesn't get much exercise, so it yields some of the tenderest meat. It can develop excellent marbling.
One of the reasons Prime Rib is such a popular holiday dish is that it has generous servings. A five-bone roast will serve 10 people, plan on one rib for every two diners.