First and foremost, GDPR compliance protects the people behind the data. By following GDPR requirements, you ensure informal self-determination and privacy of your customers, employees and contacts. And GDPR compliance even brings several business benefits, including greater trust and credibility between organisation and the data subjects, improved data security, reduced data maintenance costs, right alignment with latest technology, and better decision-making for companies.
Also, complying with the GDPR helps in minimisation of data breach risks that could not only lead to fines, but can also negatively affect the brand image.