Web pages are ranked by search engines according to the quality and relevance of their content. It goes without saying that in order to generate organic traffic, a site must rank well. This means creating content that uses relevant keywords and meets users' needs. Quality content can also encourage other websites to link to a site, boosting its authority and improving its SEO. A digital agency can help you not only to create effective content, but also to multiply links with other sites and ensure that your website content is regularly updated to stay at the top of searches.