While business experts may have valuable insights into what they want, business analysis adds value by validating, refining, and aligning these requirements with broader business objectives, ultimately increasing the likelihood of project success. It breaks down broad objectives into specific, actionable tasks and features, providing a clear roadmap for implementation. It provides a structured framework for communication and ensures that all stakeholders, including business experts, IT professionals, and end-users, have a shared understanding of project objectives and requirements.