The Google Search Network is simply the results that appear on Google’s search engine when you type in a query, whereas the Google Display Network refers to the millions of websites, apps, and videos that show Google ads.
So while both networks can technically be used for advertising, they cater to very different audiences and strategies.
For example, Google Search allows for more targeted, keyword-based advertising – perfect for reaching consumers actively looking for products or services. Meanwhile, Google Display offers broader reach and visual ad options – ideal for brand awareness campaigns or retargeting past website visitors.
Bottom line: if you want your ad to appear in response to a specific search query, stick with the Google Search Network. But if you’re looking to increase brand visibility or target a specific audience, the Google Display Network may be your best bet.