The real benefit of wireframing is that it allows you to focus on the base of the product or website you’re working on, without the distraction of focusing on the final design. It acts as a blueprint for what you’re designing, especially the navigation, content, and structure. Telling the story is just as important as how a website or digital product looks. Wireframes are a starting point to get alignment with crucial stakeholders, without the team getting distracted with fonts, colors, or specific graphics.