Choosing the right color for artificial lures can be tricky. Generally, you'll want to match the color of the lure to the forage in the area. For example, if you're fishing in a lake with a lot of crawfish, try using a brown or red lure. If the water is clear and the bass are feeding on baitfish, use a shad-colored lure. Experimenting with different colors can help you find the one that works best.