As businesses drown under an overwhelming flood of digital advertising, print mailings are making a comeback. For print mailings that open doors, pay attention to the following:
Arouse curiosity
Make sure they feel nice to the touch
Incorporate game-like elements
Provide clear and well-structured information
Focus on the value offered by the product
Include a clear call for action
Print mailings offer outstanding opportunities for discussions, helping you build and maintain personal contacts.