Search engine optimization – SEO is the process of optimizing your website to gain organic exposure for certain search queries. The intent of SEO is to increase the quantity and quality of visitors to your website. This does not imply filling websites with relevant keywords but rather focusing on essential online indicators such as site performance, mobile-friendliness, interaction, and web page content.
Diverse Benefits:
Improves brand awareness
It brings in more customers
Creates a superior & trustworthy web experience for customers
Encourages you to actually focus on user experience
It helps keep you informed
It actually can be done on a budget
It’s trackable
It benefits other marketing initiatives