Yes, there are risks involved in link building, particularly if done improperly: Penalties from Search Engines: Engaging in black-hat link building techniques, such as buying links or participating in link farms, can lead to penalties from search engines, which can drastically reduce your site’s rankings. Low-Quality Links: Acquiring links from low-quality or spammy sites can harm your site’s reputation and SEO performance. Over-Optimization: Using too many exact-match anchor texts can appear manipulative to search engines and result in penalties. Time and Resources: Effective link building requires a significant investment of time and resources to develop high-quality content and relationships for organic link acquisition.