A good user experience on your website is a clear competitive advantage for you. The user of a website does not have the motivation to deal with a web page, an order process or the search for information in detail. The quality of the UX on your site is a lever with which you can directly influence the conversion rate. The length of the dwell time the user stays on your site can also have a positive effect for you. If the user feels comfortable in the environment you have created, the risk of a bounce rate is lower and the user will visit your site more often to get information, products or services.