You’ve spent time and money making sure that people have seen your advertisements. This audience is higher up the sales funnel and are now aware of your brand, services or products and may have even engaged with your website. Don’t let them get away! Don’t pay to acquire them a second time. They’ve already been netted by your Facebook Pixel. There are multiple methods of retargeting new content to people that have engaged with your previous content such as: Retargeting new ads and content to users that viewed a portion of your videos posted on LinkedIn (25%, 50%, 75% or the completed video) Retargeting people that engaged with certain pages or events on your website. There’s no better way to follow up your initial advertising campaigns than with highly focused advertising that is properly retargeted to potential customer’s closer to the top of your sales funnel.