Logo-centric Designs: Neon signs featuring a business's logo are trending as they help in brand recognition and can be easily spotted from a distance. Bold Color Schemes: To attract attention, businesses are using neon signs with bold, vibrant colors that stand out against the surrounding environment. Double-sided Neon Signs: These signs are viewable from both directions, making them perfect for business locations with high foot traffic from all sides. Animated Neon Signs: To catch the eye, some businesses use signs with animated or flashing elements.