The quick answer is whatever you’d like it to look like! Typically we utilize your logo and brand standards to incorporate into your sign design to maintain your brand integrity. If you don’t have a logo we can design one for you. If your logo isn’t quite “sign” friendly we’ll offer our recommendations to make sure your sign is legible and effective. Ways to make your logo more sign friendly is to increase your letter stroke and/or size as well as utilize different materials, dimensions, colors and contrast effects as well as lighting techniques. Different sign characteristics have different costs associated with them but there’s always a solution to fit every budget and need.