Google and Yahoo are implementing a new protection policy in order to reduce spam and cold emails from organizations. Organizations will need to adhere to the new protection policy in order to prevent being blocked by Google or Yahoo. The new rules will restrict the ‘bulk sender’ capabilities for both commercial and free users of the email providers.
A bulk sender is defined as an organization sending 5,000 or more messages and emails each days to email addresses in the Google and Yahoo network – which means any email send to addresses managed by Google or Yahoo.
The limitation of 5,000 emails will apply for your whole organization (e.g. all emails send by your domain).
The limitation is enforced regardless the platform you use (e.g. Outreach, Groove, Salesloft, …)
The limitation is applicable regardless of the type of emails
Normal emails
Marketing emails (newsletter, product updates etc.)
System emails (password resets, welcome emails etc.)
It’s highly recommended to follow the best practices as outlined in our Gmail Protection Policy Guide.