SEO (Search Engine Optimisation) helps your mechanic business rank higher in search engine results by implementing strategies to improve your website's visibility and relevance. This involves optimizing your website with relevant keywords, improving on-page elements like headings and URLs, building quality backlinks, optimising for local searches, enhancing the user experience and website performance, and creating valuable content. These efforts signal to search engines that your website is trustworthy, authoritative, and relevant, leading to higher rankings and increased organic traffic.