When we started this company, we named it Blacksmith Craft Dice. Unfortunately, we weren't able to get a trademark on 'Blacksmith Craft Dice,' so we have rebranded to HEIMDALLR. We retain the Blacksmith Craft Dice brand for several of our original dice lines.BTW, when we say "craft dice," what we mean is that most of our dice are hand-painted. We aren't claiming to make them by hand in our garage in small batches-- we work with our network of factories and suppliers to produce our dice, and hold them to exacting quality standards.