Chabad is referred to as an “Orthodox” Jewish movement because it adheres to Jewish practice and observance within the guidelines of Talmudic law and its codifiers. The prefix “ultra” is commonly used by media broadcasters, but it has no practical meaning. It is used to marginalize a group or to portray them as extremists battling with extremists of other religions.
Mother Theresa was never called “ultra-Catholic.” Albert Schweitzer was never “ultra-Calvinist.” Doctors Without Borders are not ultra-militant New-Agers. When a Chabad couple travel to a community, they are not interested in converts, in battles, or in brainwashing youth. They are only interested in sharing their Shabbat tables and the heritage that belongs to every Jew. A Chabad House is a “Jewish Center” and a Chabad rabbi is a rabbi, period.
If you hear Chabad described in the media as “ultra-Orthodox,” pick up the phone or fire off an email and complain. Tell them Chabad is a Jewish movement, without any labels, and they should describe it as such.