Naturally scented argan oil smells similar to olive oil. It's also described as popcorn. The smell should quickly dissipate after applying. Some people are concerned about their argan smelling like goats or manure. Gross. While we haven't personally experienced argan oil that smells like poop. If it smells bad, it's likely gone bad or is not pure argan oil. It has a unique smell but it shouldn't be pungent. Be wary of argan oil that has strong bad smell as it may have gone bad. On the other hand, it it doesn't smell at all, it could be diluted or mixed with other ingredients. Also keep an eye out for argan oil products that use a clear bottle. Search for colored or tinted bottles that block sunlight. This helps keep the oil from deteriorating and loosing its key benefits to the skin.