Companies around the world launch new and/or existing products and services. They spend hundreds of thousands, if not millions, of dollars on advertisement. These \\"advertising efforts\\" can be a complete waste of time and money if the company does not conduct sufficient market research. Thus, it makes sense for a company to find out your opinion of its products or services before investing money and time. This is where the market research surveys come into play, and that's the reason why your opinion is so valuable.