If you are still using Universal Analytics, you are probably wondering what will happen with your historical data and the future data collection after July 1st, 2023. According to Google, UA property will no longer process new hits, which means that as of July 2nd, 2023 no new data will be collected. u003cbru003eu003cbru003eAlthough Universal Analytics will no longer gather new data from users, you will still be able to access the historical data for your property for at least additional six months. However, after this period your data will be permanently deleted. u003cbru003eGoogle has not yet disclosed a definitive date when the Universal Analytics data will be deleted, but it is advisable to handle all your data as soon as possible.