People tend to reach for SMART approach (based on the work of Locke and Latham) as soon as they hear the word 'goal' mentioned. The SMART approach states that all objectives should be Specific, Measurable, Achievable, Realistic and Targeted. In truth, SMART is more about setting specific targets than describing outcomes or results. Experience has shown that as soon as you start mixing targets with broad objectives, the focus shifts to discuss the size of the target, taking focus off the objective and our reason for wanting to achieve it. Once you have read this post (How to write a goal statement) and are ready to set targets, try the ROKET-DS approach for a field-tested approach to setting effective targets and key results.