When it comes to local SEO, there’s almost no metric more important than ranking on the first page of search results for localised searches. Nearly all users, 92%, choose a business that appears on the first page of local search results, making it imperative to optimise your website for local search. What’s more, three-quarters of users don’t even scroll past the first page of search engine results, meaning their search for a reliable business to interact with is restricted to just those few top-ranking providers. If your business doesn’t hit that first page of local search rankings, you could be restricting yourself to just 8% of the market, making conversions enormously difficult to achieve.