F&B companies must understand that consumers’ tastes and preferences are rapidly changing worldwide. People are moving towards consuming food articles that are healthier and more environment-friendly. They ask questions about the raw ingredients, the manufacturing & distribution processes involved, environmental impact, and how the company treats its employees.
Also, F&B companies are investing in industry 4.0 solutions like Artificial Intelligence and advanced data mining capabilities to offer highly personalized services, better position their brand, and identify changing customers’ consumption habits by tracking them across multiple channels.