Stand-up pouches are a type of flexible packaging that can be displayed on shelves or counters. They have a gusseted bottom that forms a stable base, allowing the bag to stand upright on a solid surface. The rest of the bag is flexible and can be adapted to fit different products and can be customised with branding or product information to attract customers. Stand-up pouches are an excellent packaging solution for various industries, including food, personal care, and consumer goods.