The demand generation process typically involves three stages: creating brand awareness, tracking account engagement, and capturing demand. Creating brand awareness involves creating valuable thought-leadership content and sharing them through advertising and marketing channels.  Tracking account engagement involves monitoring user behavior on your website and other touchpoints. Look out for cues like content downloads, page visits, content engagement, etc.  Capturing demand is the final stage which involves nurturing warm accounts and employing personalized strategies to trigger customer demand and boost conversion.