Hopefully, your business will never need us to create and implement a crisis management plan. Unfortunately, many companies must deal with PR challenges that could cost them clientele and revenue. Some companies utilize attack campaigns instead of promotional strategies. They invest their marketing efforts into attacking competitors instead of emphasizing their products or services. Attack campaigns can damage your brand’s image and public perception of your company. Attack campaigns may lower your website’s search engine ranking, making it harder for your company to generate organic traffic. Your crisis management team uses innovative strategies to counter the impact of attack campaigns and negative reviews. For example, generating positive online content about your company’s contributions to charity or nonprofit program sponsorships can overshadow lousy press. Product giveaways can generate word of mouth and increase site traffic, restoring your site’s search engine placement. Our crisis management experts will identify the source of your PR issues, clarify how those issues are impacting your company’s profile, and develop and implement a strategy that restores your company’s reputation.