“SEO” or ‘Search Engine Optimisation’, is the process of optimising your website and online content so that the prospective clients can swiftly find and access your website through search engines such as Google.
SEO Content is one of the most important forms of marketing on the global, online marketplace as it is specially designed with the aim of attracting and attaining search engine traffic. Content is what draws in customers and thus what makes your business successful. So to ensure your companies short and long term success you must invest your time, effort and resources into quality SEO content.
Overall, SEO controls how your brand is perceived by the search engines. Therefore, if you want your business to succeed it is crucial that you and your team learn to utilise the internet and search engine algorithms to your advantage.
To summaries, without SEO you will not appear high up on the SERPs (search engine results pages). This means that your website will not be viewed by many members of the public, as 75% of people never scroll past the first page of search engines. This will decrease your number of potential clients using or investing in your business. Consequently, you will lose money.
Whereas, by investing time and money into optimising your website and content you will appear higher up on the SERP. This means more customers will see it and will therefore be more likely to invest their time and money in your business, thus increasing your profits!
Hence, if you want your business to thrive and succeed in the global, online marketplace, you must use effective SEO Keywords and Snippets.