Business plan layouts vary but if you are aiming to write a business plan for a cosmetic business there are some key sections you need to think through and flesh out. These include but are not limited to: working out your mission and vision; defining your market positioning, product offer and pricing and the branding to support those; being clear about your current and future manufacturing methods; your retail and possibly also wholesale strategy; current sources of finance and raising finance; growth strategy; HR including hiring employees and working with partners; and marketing strategy. While this list seems daunting to the new founder, a business plan is worth writing in your first year in business. It is a document to guide you strategically and return to and not a waste of time nor something to file and forget.