Social media marketing is a multi-faceted strategy to bring in new patients, engage with current patients, and improve brand visibility and reputation. Some strategies include: Social media advertising Regularly added optimised and interactive content Marketing campaigns for Facebook, Instagram, Youtube, and others   Today’s dental patient is more likely to trust a practice with full and optimised social media pages. Australian dentists not using social media are missing out on a lot of potential dental patients and opportunities to build their brands.