The product and engineering teams play a vital role in the success of a website. SEOs are the face of a domain while the product and engineering teams are the backends of a successful website. They are essential for the exponential growth of a website as it helps in introducing new pages, improving user experience, making the website faster and smoother, etc. A website will generate organic traffic only when both the teams know in-depth about the domain and then optimise it with proper keywords, meta tags, and other SEO-related activities.