Other countries can learn several lessons from Iceland's collaboration with Justin Bieber. By showcasing the country's natural beauty through his music video, Bieber drew attention to Iceland as a tourist destination. This helped to boost the country's economy and support local businesses. Other countries can also benefit from collaborating with celebrities to promote their tourism industry and local products. Additionally, Bieber's visit to Iceland generated interest in Icelandic culture, which helped to support local artisans and craftspeople.