Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft, respectively, that allow you to track, monitor, and improve your website’s performance on Google, Bing, and Yahoo. Before launching your website, you should submit its XML sitemap to both console and webmaster tools to help Google, Bing, and Yahoo find, crawl and index your site. Additionally, Google Search Console and Bing Webmaster Tool can notify you of any penalties on your site, show external backlinks, give you an insight on search terms that people use to find you, track technical errors that crawlers detect, etc. When Search Console is paired with Google Analytics, you can even set your sales goals, track conversion, monitor bounce rates, analyze your visitor region, language, age, gender, device, etc., find your most viewed pages, and average session durations, and much more.