Google uses anchor text to identify and rank web pages, it is vital to link-building strategies. Anchor text is the clickable part of a backlink that readers can see. It provides context to both the reader and search engines by giving information about what the linked page contains. We focus on anchor text and use relevant keywords to keep your content and backlinks trustworthy. The anchor text should be natural and not forced. If the anchor text is not relevant to the content on the linked page, site visitors will click away. When visitors click away, Google assumes that your site doesn’t provide value, pushing it down the rankings.