It gets 61% more views online (study by Redfin) Floorplans are considered the second-most important aspect of a listing according to prospective buyers (study by Rightmove and Zillow) Buyers spend 60% of their time looking at photos when viewing listings online (according to WSJ) Listings with 3D tours sell up to 31% faster (Matterport study) Listings with professional media tend to sell faster and for more money on average (multiple studies, contact me for any of them!)