Vary sales greeting techniques and specific verbiage instead of speaking from a script every time. “It displays brand authenticity,” she says. “When retailers train sales associates to greet in a variety of ways, it allows not just the retailer, but also the associate to share the breadth and depth of your brand values.”
That’s not the only reason you should change it up. Guillot points out that this demonstrates authenticity, an awareness of what’s happening in-store, and authority and presence on the sales floor. That presence is crucial: Three-quarters of consumers place a lot of importance on being able to interact with sales staff when they need them, according to the Salesforce report cited before.