A marketing audit is a step-by-step evaluation of all your business’s existing marketing elements, campaigns, and practices. It’s a litmus test to ascertain what’s working, what needs improvement, and how your business’s marketing is performing as a whole. If you’re using an Email Service Provider (ESP), our experts can do some serious digging and look at Key Performance Indicators (KPIs), cross-reference those with campaigns, and also see when customers unsubscribed. Of course, we’ll also pay close attention to those campaigns that had a good click-through rate. The saying goes, “You can’t improve what you don’t measure”. Well, this is the first step toward giving your marketing a boost in the upward direction.