Targeting your competitors’ audiences can be an effective way to increase brand awareness and drive more traffic to your website. However, it’s important to do so in a strategic and ethical manner to avoid any potential issues.
One approach to targeting your competitors’ audiences is to use competitor keywords in your Google Ads campaign. By bidding on these keywords, you can potentially have your ads shown to users who are searching for your competitors’ products or services.
However, it’s important to ensure that your ads are not misleading or deceptive, and that they provide value to the user. Additionally, you should avoid using your competitors’ trademarks in your ad copy or landing pages, as this can lead to potential legal issues.
At First Page, we take a strategic and ethical approach to targeting competitor audiences, and we work closely with our clients in Singapore to ensure that their Google Ads campaigns are effective and compliant with Google’s policies.