Whenever you’re active in forums and in group feeds, note if a question surfaces and consider writing a post about it. Group participants are often happy to provide you with relevant information to use in your writings. Remember to cite them and provide a reference link. An ideal customer experience allows customers to move easily from channel to channel without losing their place or the informational data they’ve entered. To successfully deliver these solutions, brands need to overcome mediocre content challenges with ambitious strategies and first-rate technology. Deliver omnichannel, real-time question-answer interactions to your customer's daily conversations and on their preferred channel. Embrace question answering technologies to improve your current content creation capabilities and shape both your global brand answers and on-site search.