What primarily sets SEO apart from other digital marketing strategies is that SEO is a long term campaign designed to improve your rankings on search engines and organically increase traffic to your website over time. When you do a search on Google for a particular topic or service, the results you see at the top of the returns pages are most likely driven there by good SEO. According to a 2019 research, around 23% of all website visits come from organic searches, and these visits are by people who are actually looking for the type of service or solution you provide. Additionally, a 2018 survey showed that around 46% of product searches start with a Google query. SEO also provides good value because unlike paid ads, you don't have to pay every time someone clicks on your ads. Compared to other digital marketing strategies that aim to bring in new traffic, SEO yields better ROI and is more cost-efficient in the long run. SEO can also be integrated with other digital marketing strategies, such as paid advertisements, email marketing, social media marketing, and video marketing.