Search Engine Optimization or SEO is a technique which makes use of a number of strategies to enable websites rank higher, thus increasing visibility for relevant searches on search engines. SEO cannot be neglected in any comprehensive digital marketing plan. The main elements of SEO include keyword optimization, quality content, off page & on-page optimization and link building. SEO’s end objective is to deliver an increase in sales through an increase in relevant consumer traffic on your website. Read more on what is SEO