Marketing is without a doubt related to community involvement. In order to grow your business and attract new consumers, you need to become involved with your local community. Because of this, most social media initiatives are geared around keeping your audience engaged and attracting new customers.
This method is referred to as a "community participation strategy." The key concern for many is how to keep a community member (or client) active so that they are the first to know when they need your services. The goal is to be visually appealing, engaging, amusing, and insightful