Ripoff Report is unique from other consumer complaint sites because it is expertly to search engine optimized, regularly appearing on Google’s first page of results. Ripoff Report maintains that it will not remove any complaint posted there, under the guise of protecting free speech. To make matters worse, the optimization of the website is so well done that if you respond to a review, in an effort to resolve the matter, that will simply push the complaint higher on Google’s search results. A Ripoff Report complaint can be suppressed or removed from Google, but the help of an online reputation management company or law firm will usually be required.