An ‘Air Circulator’ is a unique name used by Vornado. It represents the different method they use to cool a room – by circulating the air. That is, instead of blowing air directly at you, the air is spiralled and sent towards a flat wall or ceiling. This spiral then explodes, sending cool air all around the entire space. Most people find this to be much more comfortable than receiving a strong oscillating breeze from a normal fan – which simply blows air straight forward.