Reliability and security are the main criteria in the work of the bookmaker William Hill. Judging by the fact that the bookmaker has so many licenses and permits, there should be no doubt about its reliability. It has been in the sports betting market for 86 years, experiencing ups and downs, financial successes, and bankruptcies. Nowadays, the office is trying to keep up with the times in 2021, constantly improving its technical level of service and working on customer security. Personal data leakage and unauthorized access to the player's account are ruled out.