It's important to work with an agency that understands your business, your brand strategy, and your goals. Unlike some social media companies, most of our projects tend to start with a website, however, we don't think that's a bad thing. Our team tends to learn a lot from a business by working closely with them to build a website; it really gives a leg up on the competition. Outside of that, it's important to talk to your potential social media marketing partner (ask them what their ideas are for your campaign and decide whether those ideas fit your vision and goals).