In order to keep your meat as fresh as possible when delivering our produce, we choose to vacuum seal our cuts which has many advantages. In this case it is to protect the contents from oxygen which is the number one cause of food degradation.
A consequence of vacuum sealing and removing as much oxygen as possible is that sometimes it can cause certain cuts to have a distinct odour. This has absolutely zero effect on quality and taste. We recommend to leave the contents to stand for a couple of minutes and the odour will dissipate naturally. Always use your awareness to check meat contents from any retailer and to proceed with caution if you have a genuine concern.