The level of competition always varies based on industry and budget for content. The website and its content has to be relevant and authoritative. This requires a consistency of on-page and off-page content creation. Google also looks at the overall experience of the website and its usability. The main ranking factors are backlinks, content relevancy, page speed, and website architecture. For highly competitive industries, it’s not uncommon for websites to take up to one year to rank for high volume keywords. We like to recommend at least 6 months before we see any results and can better understand the overall success of the SEO campaign.