Uh, nope.  Marketing seduces. Branding differentiates. Marketing is taking a product or a service or an organization and getting it to the consumer level (and getting people to buy it). Branding is NOT marketing. Branding rides along with marketing and advertising but it has a separate intention. Branding is the intentional and strategic shaping of what people think and experience with your company, its products, and services. Not only for the purpose of stimulating demand but to take ownership of a spot in your audience's mental filing system. When they need X, you are top of mind.