Thanks to advanced Al technologies, Al can be applied to enhance sales training and thus improve pitch training. Al sales training platforms are a clear example of how Al can be applied to improve pitch delivery for a sales team. Reps can engage with Al-powered video role-plays of typical sales scenarios (i.e. pitch delivery) and practice in a psychologically safe environment. A huge part of effective performance management lies in measuring training effectiveness and providing trainees with instant, personalized feedback on their training performance. Unlike other remote learning platforms that typically measure variables such as the number of modules completed, or access times, Al- powered training platforms provide an objective, systematic method for behavioral data capture. This gives the trainee valuable insight into their soft skill performance. The innovative aspect of this approach lies in its departure from traditional Situational Judgment Tests (SJTs), where learners are typically provided with pre-selected answer options. Instead, learners are encouraged to engage in free speech, actively retrieving knowledge and responding in real-time, mirroring real-life situations. Upon completion of the modules, such as cold calling or elevator pitching, trainees receive immediate, on-demand feedback tailored to their individual performance. This created an immersive learning environment where trainees received feedback on performance, free from judgment and external influences.