Zoom creates an entire organizational communication ecosystem from one easy-to-use application. Users can turn a Zoom Phone call into a video meeting in one single click, and start a phone call from the desktop client or mobile app. Zoom Phone allows two users on the same Zoom account to use end to end encryption. It offers a global PSTN (Public Switched Telephone Network) coverage in dozens of countries, including Israel. Organizations can keep their existing phone carriers (Bring Your Own Carrier). Easy-to-use centralized management for admins, with multiple analytics and data. Zoom Phone offers multiple traditional PBX features: call recording, routing, delegation, forwarding, and more. Number porting: no need to give up on old phone numbers. Easy-to-access voicemails and call history. Personalized caller ID and dialing personas, that match organizational needs and priorities. Phone calls can be turned into video calls at the push of a button.