When writing a blog post, essay or presentation, the tool can be used by entering your text into the text box. From there, the word count and character count are displayed below the text box. Digital marketers can use the character count to preview a page title or description and ensure it is optimised for Google.
The second part of the tool allows you to pick a reading speed Slower Speed (150 wpm), Average Speed (250 wpm) or Faster Speed (350 wpm) and create an estimated reading and speaking time. This way, marketers can perceive how long it will take to read the text during a time-restricted meeting or presentation.