The purpose of a branding video is to create a great first impression and connection with a potential employer or recruiter. Used proactively on a LinkedIn or other profile, these videos get a lot of views by people both directly in the candidate’s field, but also people who may be from outside the field, potentially looking for a candidate with certain universal values and skills. The branding video is used to communicate the core skills of a candidate and create a more well-rounded view and deliver the information more likely conveyed in the interview. It’s the candidate’s chance to control the narrative and discuss who they are, what they do, and importantly, the value they bring to an organization.