Social media consultants are people or agencies that agree with clients to manage, optimize, and grow their social media accounts. It acts as a bridge between a company and its target group. Every social media consultant has different daily work depending on the services they give like the promotion of companies on social media platforms, branding, and the growth of the offered product or service. In summary, the definition of social media consultancy is ‘processes used to reach and engage with customers through social media platforms and channels.’