The Thanksgiving cactus is a tropical plant, so it thrives in warm, humid environments with indirect sunlight. It is best to place the plant in a location with bright, indirect light, such as near a window that gets plenty of sunlight but is not directly in the path of the sun's rays. Avoid placing the plant in direct sunlight, as this can cause the leaves to burn and the flowers to fade. The Thanksgiving cactus also requires a well-draining soil mix and regular watering to keep the soil moist but not soggy. It is important to avoid overwatering, as this can lead to root rot.