Health and wellness tourism travelers have special needs in addition to general travel needs. Savvy marketers of health and wellness tourism products and programs realize these and meet these needs with compelling solutions. If you don't understand your target market or have no target, it will be almost impossible to get traction for your health and wellness tourism destination and the services you sell.Today, travelers seek personalized experiences in hotels, spas hospitals, clinics and destination activities whether it involves streaming their own content, exercising in the hotel gym exactly how they like, fluffy foam or feather pillows, or exploring local neighborhoods with guidance from their destination advisors. The closer you can come to matching how they live at home and and translate that to how they live on the road, the more relevant and compelling your offer will be. Especially if you can make your offer seamless and worry free. The crux of this is relevant amenities. You can't do either if you aren't able to identify your target customer's needs, travel habits, dining preferences and entertainment and leisure time activities preferences - and tolerances post operatively.About the instructor:Maria Todd is the editor in chief of Medical Tourism Destinations of Distinction, a new lifestyle and travel magazine that features 3 health and wellness destinations each issue. In this one-day workshop, Meeting the Needs of the Health & Wellness Tourism Travelers through Big Data, Maria Todd shares the importance of big data and its translation into information that is useful to create compelling campaigns, destination package offers, and market them digitally.In this workshop, participants look at the broader trends that are happening in health and wellness tourism, the trends towards personalized amenities and really knowing the guest. Maria Todd also examines branding and how that translates within brands at destinations. She explains the importance of building a technical infrastructure that can scale across all consumer touch points and the little nuances as well.CEU Credits: 7 hours