In a free enterprise system, catalysts come in the form of private sector companies. These companies act as catalysts for many parts of modern life, including health care, education, and most importantly, jobs. When a company has new ideas or technology, it can begin to use them in its business. If the rest of the market finds these ideas or technologies useful, consumers will buy the company's products. The success of the product becomes an incentive for other companies to also use the idea, thus greatly increasing the number of jobs in that industry. In this way, the free market is able to rapidly develop and distribute new ideas or technologies, resulting in a growing number of jobs.