While the terms brand identity, logo design, and visual identity design are often used interchangeably, they are distinct concepts:
Logo Design is a subset of brand identity. It’s a single, visual representation of your brand, usually consisting of a symbol, emblem, or wordmark. A logo is essential, but it’s only one piece of the brand identity puzzle.
Visual Identity Design encompasses the visual elements like the logo, color palette, typography, and imagery. It focuses on creating a cohesive and visually appealing look and feel for your brand.
Brand Identity is the comprehensive package that includes not only the visual elements but also the brand’s values, mission, messaging, and the overall personality. It’s about creating a deep emotional connection with your audience.
In a nutshell, brand identity is the holistic representation of your brand’s character, whereas logo design and visual identity design are critical components that contribute to that overall identity. You can learn more about this in this article from our blog.