Companies like Lego can protect their intellectual property rights more effectively by implementing a combination of legal, technological, and strategic measures. Legally, they can register their trademarks and patents in key markets worldwide to establish ownership of their designs. They can also work closely with customs authorities to identify and seize counterfeit products at borders. Technologically, companies can use unique identifiers like holograms or RFID tags on their products for authentication purposes. Strategically, Lego could invest in educating consumers about the risks of buying counterfeit goods and promote the value of authentic products through marketing campaigns.