I always enjoy A/B testing because I get to see which campaign ended up working best. It’s such a great way of ensuring that you’re able to create the most effective messaging and content for your audience, by simply changing one thing at a time! For example, if you want an interesting tone in voice this week but still want some consistency with what was done last month - we can change only ONE word or phrasing item and compare who it resonates more with. A/B Testing is essentially creating multiple versions of the same campaign to see which one worked the best. First you’ll need to create a Campaign to use and complete the search you wish to use. In the search, select the ‘Assign all results’ tab, or you could select all users and then select the ‘Assign to Campaign’ tab. Next select the type of campaign you’d like to add these users to from the pop down. Once you click the ‘Add selected contacts to campaign’ button each user will be randomly assigned.