Citation Flow is a metric used in SEO (Search Engine Optimization) to measure the quantity and quality of the backlinks that point to a website or webpage. It is developed by Majestic, a SEO tool provider, and is based on a scale of 0 to 100. Backlinks are links from other websites that point to the website or webpage in question. They are important for SEO because search engines view them as a vote of confidence in the quality and relevance of the website or webpage. The more high-quality and relevant backlinks a website or webpage has, the more likely it is to rank higher in search engine results pages (SERPs). Citation Flow measures the quantity of backlinks that point to a website or webpage. In other words, it is a measure of how many other websites link to the website or webpage in question. The higher the number of backlinks, the higher the Citation Flow score. However, it is important to note that not all backlinks are created equal. Some backlinks may come from low-quality or spammy websites, which can actually harm the SEO of the website or webpage in question. This is where the Trust Flow metric comes into play. Trust Flow measures the quality and relevance of the backlinks that point to a website or webpage. It is a measure of how trustworthy and authoritative the website or webpage is in the eyes of search engines. The higher the number of high-quality and relevant backlinks, the higher the Trust Flow score. So, while Citation Flow measures the quantity of backlinks, Trust Flow measures the quality and relevance of those backlinks. Together, they provide a more complete picture of the SEO performance of a website or webpage. How Citation Flow is calculated Citation Flow is calculated based on the number of backlinks that point to a website or webpage. The more backlinks there are, the higher the Citation Flow score. However, not all backlinks are weighted equally. The weight of each backlink is determined by its quality and relevance.