First of all, “always start your application at the center of your face and work your way outwards. The majority of people need the most coverage in this area and require less coverage at the perimeter of the face. Plus, the center of your face is the part that everyone looks at when they are speaking to you,” says Cantor. If you like applying with a brush, opt for a dome-shaped buffing brush, which gives a more natural finish with no brush-strokes than traditional, flat foundation brushes, he says. Tap the product on first, then buff it in circular motions.  If you prefer a reusable makeup sponge, like a Beauty Blender, wet it until it’s fully saturated, then squeeze all the water out and blot the remaining water out with a towel or paper towel. Dip the sponge into your foundation and bounce it onto your skin by tapping quickly and repeatedly until your face is completely covered in foundation. Come back after with more product and bounce it again on any areas where more coverage where needed, he says.