Content Hubs are groups of SEO-friendly, keyword-rich and topic-specific content spread across an organization’s website and social media pages as well as relevant influencers’ websites and social media pages. Usually, an interior web page of a given business acts as the primary “hub,” with all ancillary content — supporting web pages, blog content, third party web content — functioning as the “spokes.” All of the elements are necessary to create motion — which, usually, is driving a prospective customer to convert.