E-commerce tracking is slightly different. So you would have to have e-commerce tracking enabled and once you do that that would tracking they would put information tied towards transactions and all of the standard e-commerce stays he would need and it is really simple to add additional goals and events and things like that to Google looks to be as intuitive as possible.
If they can see areas that can be tracked by dental and like events for example they do often just set some up but it will depend on your setup of your website and also it is it is pretty straightforward to add them yourself and what I would do is I would make a list of all the important things you want people to achieve on your website I would then go into Google Analytics, click on conversions and click in on the goals and you can see any goals or events that they’ve already got set up. If you want to add new ones then all you need to do is to go on that cog on the bottom left hand corner that I showed earlier on with the settings and there’s an area in there.
To create a new goal in Google Analytics, click on the settings cog bottom left, and then click on Goals on the right hand side
We basically click in Goals, and you click Add, and then you can create goals and events and you can track them and they’re really intuitive. You can get really complex with them but 99% of the time it’s literally several clicks to add adding what you needed to do. This tends to be events such as “on click”, so someone clicked a page, click the product, click the link and things like that, or after an event says adding a specific event when somebody’s landed on a thank you page for example and therefore you add in a URL but I don’t want to complicate things too much today and but you can do all of that fairly straightforwardly. The initial way to add them is to click on that cog in the bottom left hand corner and there’s a section for Goals, and you can add them there.