With so many platforms, new tools, and ever-evolving algorithms, social media can be complex and hard to keep up with. But at the end of the day, a good marketing plan analyzes where your audience’s attention is and what they are looking for. With over 4.5 billion social media users worldwide as of 2022, consumers are on their mobile phones more than ever. Social media allows you to show off your brand’s personality, what you offer, and connects you directly with your audience. You can use social media throughout the marketing funnel from building brand awareness, all the way down to closing deals via direct messages with potential clients.