Google Alerts is a tool that allows you to monitor the internet for interesting new content. For example, you can set an alert with keywords for your company name, brand mentions, or news. Then, Google will send you an email update on those terms once a day or once a week, whichever you choose. You can stay on top of the latest headlines in your industry without having to spend all day looking at the internet. Many people like to set an alert for their company name, their personal name, industry keywords, and their main competitors.