These key steps make the commercial animation that sells:Define your mission: There are 3 main missions in advertising, informative, persuasive, and reminding. The mission of each commercial animation is different, and you have to define it first, so our experts can help you to choose the best one that meets your needs.Know your target audience: Who you are speaking to and what matters to them is what can help the animated marketing video appeal specifically to them.Use the right message: Among different messages, including rational, fear, humor, emotional, moral, and two-sided appeal, your chosen message plays an important role in having a commercial video that sells.Highlight benefits and USPs: Calling out what differentiates you from others, like highlighting benefits, focusing on your unique selling points, and answering common questions, can persuade your viewers to purchase. 15 and 30-second ad videos are viewed to the end in 84%of cases, so you have to use Hook Rule and highlight your USPs in the first 15 minutes.Apply marketing techniques: A captivating message is more important than the message itself! It’s not enough to have a good message; your message should be attractive in order to be received and comprehended by your customers. Your message will effectively reach the recipient by using advertising techniques such as the Hook Rule, Bandwagon, Endorsements, and Rule of Thirds.Use visual appeal: Appealing visuals are too important because they can make the main message better conveyed and the weak points of the story less visible. A clear example is the Marvel series; although it doesn’t have a wow story, it’s so popular because of its great visuals. A strong visual brings uniqueness to your commercial animation video.