Google Ads is a fantastic way for businesses to increase traffic to their websites quickly, unlike other channels which can take time to grow organically (like traffic from Google searches).
Whereas it can take many months or years for a business to rank at the top of Google for their most important search queries, Google Ads’ pay-per-click advertising platform allows businesses to appear at the top of Google almost immediately.
Whilst this traffic is almost immediate, it does come at a price as many businesses will compete and bid for the most profitable keyword phrases.
If your business is in an urgent need or increased traffic or website sales and leads, then Google Ads is the best way to do this.
For many businesses, running a Google Ads campaign can be extremely fruitful for increasing business, but setting one up can be highly time-intensive, which is why we recommend using a Google Ads management service to ensure that the campaign is run by a dedicated expert who can continually optimise for efficiency.