Instagram‘s Explore tab is a powerful tool visited every day by 200 million visitors who, looking for new content and interesting insights, browse the thematic channels that the Instagram algorithm edited for them. In Septemebr 2018, Instagram launched a specific theme channel for shopping. Based on the interests and purchasing behavior of each user, the channel shows shopping posts from a wide range of companies that the user might like (but not necessarily follow). Using the Explore tab could be a huge advantage for small businesses that don’t have a large audience of followers. Checkout of Instagram. In March 2019, Instagram has enhanced the shopping experience for the user by launching the Checkout feature directly into the app, and thus allowing you to make purchases without leaving the Instagram app. According to Instagram, the checkout feature enhances the shopping experience by making shopping easy, convenient and secure. People no longer have to browse the browser to make their purchases; also, by keeping the payment data in one place protected, they can buy from their favorite brands without having to repeat login or data entries. Currently, instructions are not available to set the checkout, except for the brands that are part of this exclusive elite involved in the test. It is worth noting, however, which from the point of view of functionality and privacy, Instagram Checkout is considered as distinct from Instagram shopping.