On-site SEO involves improving elements within your website to enhance its visibility in search engines. This includes optimizing content with relevant keywords, improving site structure, optimizing meta tags (titles and descriptions), speeding up page loading times, creating user-friendly navigation, and enhancing the user experience. Additionally, onsite SEO involves working on internal links, adding alt tags to images, and creating high-quality and unique content that addresses users’ queries. Internal optimization helps search engines better understand and index your site, which can ultimately lead to higher rankings in search results.