One of the biggest mistakes beginners to e-commerce make is that they think that after they have created their e-commerce website, customers will magically visit it and buy their products/services. It is more difficult than that. There are over 1.7 billion websites that you need to compete with for attention. Many people mistakenly think that they will get rich overnight. This is not the case. You need to be patient. So, you can’t allow your website to stagnate after you have created it.