ROI Revenue/cost the cost of your SEO campaign includes the money you spend on ads and the time you invest in optimizing your site. However, the actual costs of SEO are often underestimated. This is made possible by conversions. Once you have tracked all your conversions, you can calculate the ROI of your efforts. Also, ROI can be measured based on the customer's lifetime value. In other words, you can use the lifetime value of each customer to calculate the ROI of the entire campaign. Read More