Dealer Incentives
Dealer incentives are also known as factory-to-dealer incentives. They lower the overall dealer’s actual cost of purchasing a new car. Those benefits may ( or may not ) be passed to customers in some situations.
Dealer offers are generally sold geographically to boost sales of a particular make, model, or trim. Manufacturers also use special sales incentives to encourage dealers to meet a specific revenue goal.
Dealer incentives are not required to be passed on to customers by dealers. If you can find specific facts about a new dealer incentive that isn’t advertised to the public, you may be able to leverage it to get a lower price.
However, because these incentives frequently vary by region, it is not always easy to find them successfully. It never hurts to do a little digging to see if you can find the information.