Coffee Gator is a great way to keep your coffee fresh and flavorful. However, like all storage methods, there is a limit to how long coffee will last in your Coffee Gator. Once coffee is ground, it begins to lose its flavor and aroma. For this reason, it's important to consume your coffee within two weeks of grinding. After two weeks, the coffee will still be drinkable, but it will not taste as fresh or flavorful. If you want to enjoy the best possible flavor from your coffee, be sure to drink it within two weeks of grinding!