As chocolate is an impulse purchase, for the best activation in-store, follow these simple steps;- post the arrival of the chocolates on your social media and talk to customers about ‘fresh’ chocolates as the concept will be new to them- put the fresh chocolates at eye height in the fridge nearest to the till or with snack items and desserts - apply a good price point - this is something new for consumers so encourage them to buy a bag with a good price!- use the fresh chocolates for sampling with your regular customers to encourage them to trial the product