You can either shop with EURO or choose your own currency right away when you enter the website. If you shop with euro market, the right price (with or without VAT) and shipping costs will be updated in the checkout, when you have entered your shipping address. If you wish to change the market (upper right corner) immediately to the one you are shopping from, for example "United Kingdom" you will see the prices in GBP and prices without VAT since it is outside of EU. Either way the prices will be the same after checkout, based on your shipping address.