Google has a separate algorithm to determine local search rank, which is a function of the following three parameters: Distance - The closer you are to the customer, the higher you’ll rank Relevance - The closer your offerings are to the customer’s search query, the higher you’ll rank Prominence - Google looks at how your business is rated compared to others in the area. The better your online reputation, the higher your local search rank. While several variables impact local search rankings, Google’s local search algorithm gives over 50% weightage to the completeness of your Google Business Profile, your reviews, and the accuracy of your local listings.