A wide range of career options are available for an SEO specialist. As it is a multi-faceted job that branches through various specialties such as digital marketing, content creation, website design and optimization, you can choose to progress into any of these fields more professionally. For example, head of digital marketing, SEO manager, or even senior data analyst.
Alternatively, you can train a team in different roles and build your own company. As long as you have acquired the needed skills and experience, the scope of opportunities is limitless. There is no better way to upgrade your skills than through attaining the Continuing Professional Development (CPD) requirements for an SEO career.