You should assume that they’re looking at you, and they know you’re looking at them. The best companies are aware of each other’s messaging, deliverables, and strategies. However, if you want to fly under the radar there are a few ways to do this:
Download your competitor’s gated content using a fake email address.
Watch their webinars using a different guest name.
Follow and monitor them on social media using a throwaway account. To add a layer of intrigue just follow their social media with your primary accounts.
Ask them questions through email or live chat using a different name and email address.
Attend their events wearing a disguise (OK, maybe not this one...)