The big news for all big data lovers is that you can now connect to BigQuery without having Google Analytics 360. To connect your Google Analytics 4 account to Big Query, you’ll have to follow these steps. Go to the admin screen and select BigQuery linking under the property column. Select Link from the top left corner. Select, Choose a BigQuery Project. Here you’ll see all the projects you have permissions for, at least ‘read’ permission. You can choose the project you want to link to. Choose the location for the data. Specify the data streams to be exported. Chose how often you would be exporting the data. Review changes and then submit. This is all you have to do and you’ve got BigQuery connection. Read More