Identify key attributes: Identify the attributes you want to use to score leads. Common attributes include demographics, behavior, interests, customer lifetime value, and customer loyalty. 2. Assign scores: Assign scores to each lead based on their attributes. For example, a lead with a high customer lifetime value may be assigned a higher score than a lead with a low customer lifetime value. 3. Test and refine: Test the lead scoring model and refine it as needed. Collect data on the performance of your model, and use the data to adjust the scores to improve accuracy. 4. Monitor performance: Monitor the performance of your lead scoring model. Collect data on the conversion rates of leads and adjust the model if needed. Note: This custom lead scoring template will walk you through this process step by step.