You can create a user story map using paper or digital sticky notes, however, online tools for creating user story mapping in Jira are much more flexible. With virtual boards like Whiteboards.io, you can easily edit the sticky note, rearrange the goals and corresponding stories with just one click and convert the sticky notes to Jira issues in bulk. The physical whiteboards are much more limiting as you would need to transfer all the user stories to Jira manually, which usually is a lot more time-consuming.
If you’d like to create a user story map in Jira, create your user story map on a digital whiteboard first, to have a visual representation of the user journey. Feel free to use ready-made user story mapping templates to get a head start and get inspiration from the already laid out plan. When searching for digital whiteboards, pick one that has native integration with Jira. Native Jira integration will let you easily convert sticky notes to Jira issues, straight on your online whiteboard, without the manual copy-pasting and switching between the apps.