The purpose of Permanent Makeup procedures at BioTouch Canada is to enhance our clients’ features, not necessarily create artwork that stands out (such as body tattoos). Permanent Makeup is softer and more subtle – it is meant to be a natural looking beauty enhancement. Body tattoos use ink, Permanent Makeup procedures involve only iron-oxide based pigments designed to gently fade over time. Fading is desired as it allows the technician to make changes to colour and shape over the years as client’s natural coloration and facial changes occur.