Since the 1980s, the bowl season has expanded from 12 to 40 games. It's not difficult to draw a connection between corporate support and the phenomenal increase. In the early days of collegiate bowl game sponsorship, larger corporations such as Federal Express, Mazda, and John Hancock were involved. Now, the list of sponsors includes almost every large corporation in America plus many small businesses and nonprofit organizations. The College Football Playoff is sponsored by its eight members: the University of Alabama, the University of Florida, the University of Georgia, Ohio State University, the University of Oklahoma, the University of Southern California, Texas A&M University, and the University of Virginia. The partnership between the conferences and their member institutions ensures that each team will be able to compete for a national title every year. Without the partnerships, there would be no guarantee that any team other than the five current BCS champions could win the title. The new format was designed to create a yearly championship game that would attract more viewers than the original Bowl Championship Series. In addition to the playoff system, the number of bowl games has increased dramatically. When the New Year's Day Rose Bowl debuted in 1930, it was the only game on New Year's Day.