Whether intentional or not, every website uses the principles of SEO. The difference in performance, however, is determined by how well a website implements those principles. If a search engine cannot understand your website, it can result in two outcomes:
Zero to low website traffic due to low website visibility in the search engines.
Visitors who don’t have an interest in the products and services you offer
Both cases show just how important your choice of words can be and why your choice of an SEO agency is critical. It would help if you spoke the language of your audience to give your brand the best opportunity to connect with them. The wrong choice of words and you’ll attract first time visitors who will exit (bounce) just as quickly as they arrived. On the other hand, the wrong choice of words will simply leave your business in obscurity, undiscovered by anyone.
Most users rarely venture as far as the second page of search engine results. In most cases, we try our hand at the first results on the first page before searching for another term.