As you can see, a Keyword Mixer tool (or keyword generator) has a broad range of applications. Yes, you can certainly use it to tighten up your Google AdWords campaigns without trying to merge the sheer number of combinations manually.
However, the Keyword Mixer tool is also a fantastic place for inspiration. Beyond AdWords campaign managers, SEO experts and content writers will also use a Keyword Mixer tool to gain insight into all the possibilities for their chosen search terms.
Even if they’re not sure what their audiences are searching for precisely, the Keyword Mixer tool can give them ideas to get more specific. Using these lists, a content writer or SEO specialist can build and generate “long tail keywords,” which are proven to result in high amounts of organic traffic.