Retractable banner is mostly used in event and trade shows. Unlike other banner types, a retractable banner is easy to carry anywhere. It made me think about the situation as marketers have to move here and there along with the face of their brand. No matter where the event is placed, with retractable banners, busy marketers are now easily taking their brand identity anywhere they want. Retractable banners are easy to carry and fit as they are weighed just 5-11 lbs.