You absolutely can, and you should! You’ll want to build a strong online presence so you can reach your customers wherever they are, and get them to go to your Online Store. You can link to your Facebook page, Instagram, Twitter, Pinterest, LinkedIn, and YouTube account. Connecting all of your social media tools gives your customers a cohesive experience. They can follow you however they like, comment on your store and products, and easily find out where they can purchase your awesome products. So make sure you’re linking your new ecommerce website to your social media pages as well!