To start, let’s discuss what a backlink is. A backlink is when another website links to your website. Think of it as a vote of confidence from one website to another. If the linking website also has authority, it sends an authority boost to your website and thus gives you more power to rank for the keywords you’re targeting. There are a million ways to build backlinks (some of them you should avoid), but we tend to rely on the following methods: Manual outreach to relevant blogs and websites Submitting responses to HARO (Help A Reporter Out) Guest Posts Creating link-worthy content Finding unlinked brand mentions Broken link building The big difference between our outreach and some of the link-building services out there is that we’re actually doing the prospecting and outreach for YOU. This means higher quality at a level of consistency a link service often can’t provide. We aim to focus on links that are topically relevant to your niche and come from quality websites that are producing real content.