An eCommerce landing pageis a landing page that is specifically designed to drive the sale home and get your customers clicking the buy button to complete a purchase. It’s not the same thing as an eCommerce product page, though – the landing page is the first thing people see after clicking on an ad.
To make a truly great eCommerce landing pages, you need to make sure it matches the ad copy. If your ad is for a specific product, your landing page needs to be all about that product too. But at the same time, it also needs to be flexible enough for people to browse while always focusing on the sale.