Hallmark introduces more than 500 new Keepsake Ornaments every year, available at local Gold Crown stores or on Hallmark.com. They’re released at events throughout the year. The fun begins in April when the Dream Book comes out, and you can see all that's new for the year. Add your favorites to your Wish List and admire the artistry and innovation in the newest ornaments. The ornament shopping season then kicks off with Ornament Premiere in July. Check back for our other big Keepsake Ornament events, including Ornament Debut in October and the Trim the Tree Event in December. Favorites sell out quickly, so shop early.