The first step to calculating the ROI is determining what the investment will be. Atlantic BT’s custom application guide can walk you through this process. Also consider that you will likely need managed services after the application is completed to ensure its availability and security.
Once you have the investment figured out, it's time to calculate the return.
This will likely be more of a wild guess, but you should consider market share, cost savings through efficiency, and even PR and referrals. If you look at the total cost over 5 years and the total return over 5 years and you like the results, it’s time to build an application!