Digital advertising campaigns typically require a one-time setup investment, an ongoing campaign management investment, and the ads' cost. Setup investments are based on campaign complexity and the number of platforms you plan to advertise across and can range from $500 - $5,000 on average. Campaign management is typically 10 - 20% of ad spend with a minimum for campaigns with low adspend. Ideal ad spend is dependent on your business, specifically, it's influenced by how competitive your industry is, and your average deal size and customer lifetime value. High CLV tends to raise the cost of running ads but also allows you to spend more to secure a single customer. As a starting point, we recommend allocating 3 - 5% of your annual revenue and adjusting once the campaigns are profitable.