Bill Harvey is a highly accomplished marketing and advertising research expert with over 50 years of experience in the industry. He is the co-founder and former Chairman of the Board of TRA, Inc., a consumer behavior data and analytics company. He is also the founder of his consulting firm, Bill Harvey Consulting, which advises clients on research and marketing strategies.
Throughout his career, Harvey has contributed significantly to the advertising industry, publishing numerous articles, white papers, and research studies on advertising and consumer behavior. He is also the author of several books, including “The Art of the Media Age,” “How to Prevent Your Advertising from Sucking,” and “Mind Magic,” which provides readers with 12 techniques for tapping into their creativity and problem-solving abilities.
Harvey has received numerous awards and recognition for his contributions to the industry, including the Media Research Council’s Lifetime Achievement Award and the American Association of Advertising Agencies’ (4A’s) highest honor, the Advertising Person of the Year Award. He has also been recognized as one of Advertising Age’s 100 most influential media professionals and is a frequent speaker at industry events and conferences. Harvey holds a Bachelor of Science degree in electrical engineering from Princeton University and a Master of Business Administration degree from Harvard Business School.