Brand protection is a complex topic – after all, it encompasses the oversight and protection of all assets belonging to your brand. Logos, slogans, product and service names – all of these should be trademarked so other entities can’t use them for their own purposes, diluting your brand. The same goes for search results – ensure your competitors don’t appear on any keywords related to your business.
The general checklist for brand protection looks like this:
Protect your intellectual property with trademarks
Create consistent branding guidelines
Watch out for competitors
Prepare contingencies for emergencies
Finally, ensure your business is ready to handle any negative publicity that might come its way. Properly configured social listening tools can help you detect and contain any incidents that might threaten your brand reputation.
Learn how not to lose money on social media and how social listening can help with brand image check-up.