The six C's of social commerce are content, context, community, customization, convenience, and conversion. Content refers to the engaging and valuable information shared on social media platforms. Context is about tailoring content to suit the specific social environment and audience. Community involves building meaningful relationships with customers and fostering a sense of belonging. Customization is the ability to personalize the shopping experience to meet individual needs and preferences. Convenience focuses on making the purchase process easy and seamless for customers. Conversion is the ultimate goal of social commerce, where followers and interactions translate into actual sales. Incorporating these six C's effectively can drive engagement, loyalty, and ultimately, revenue for businesses in the digital age.