Data protection laws require that we have a legal basis on which to process your personal information.
To fulfil our legitimate interests
It is in our legitimate interests to give users of our website the best possible and most secure experience. We therefore use the personal information we collect about you to tailor and improve our website experience for users, send you email messages relevant to your stated interest(s), and respond to any direct enquiries you submit via our website contact forms.
We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
To comply with our contractual and/or legal obligations
There may be other grounds on which we process your personal information. Processing may be necessary for the performance of a contract we have with you, or for us to comply with our legal obligations.