If you’re wondering whether customers really care about sustainability and certification, consider these statistics: 88% of consumers prefer to do business with brands seeking positive environmental commitment Over 33% of consumers are willing to pay more for sustainable products 70% of consumers would change their shopping habits if they learn a brand isn’t operating sustainably 43% of consumers want to buy more from organizations that benefit society, even if their products or services cost more These statistics highlight the growing importance of sustainability and certification for businesses looking to attract and retain customers. By partnering with Global Measure for certification, you can demonstrate your brand’s commitment to sustainability and appeal to the growing number of consumers who prioritize ethical and eco-friendly business practices.