A share placing, or equity placing, is commonly used by companies – both public and private – to raise additional capital. They issue shares directly to the most suitable buyers – this doesn’t necessarily have to be existing shareholders.
Shares are offered to individuals, usually at a lower price than the current market level to encourage investment. The size of the discount would vary depending on how many shares are on offer. Equity placings are often offered directly to institutional investors rather than retail clients. However, our partnership with PrimaryBid enables you to invest in follow-on offerings.