The main PPC advertising platforms include: Google Ads: Allows advertisers to display ads on Google’s search engine results pages, as well as on Google’s network of partner websites. Microsoft Advertising (formerly Bing Ads): Similar to Google Ads, it enables advertisers to display ads on Bing and Yahoo search results pages. Social Media Advertising: Platforms like Facebook, Instagram, Twitter, and LinkedIn offer PPC advertising options to target users based on demographics, interests, and behaviors.