Homepage is an essential element of any website, especially in eCommerce, as it is visitors' first impression of your business. Meanwhile, a landing page is often put to use for special campaigns and short-term advertisements. There is no definite answer on which one is better, as it depends mainly on each owner’s purpose. Both pages can be advantageous when catering to specific needs (conversion, brand image, etc.). Our article on Landing Page vs. Homepage: What Are The Key Differences will give you useful insights on which one is the best choice for your website.