With a constant onslaught of increasing regulatory restrictions and pressure from a public opinion regarding health concerns, the Imperial Brands share price has struggled to deliver strong performance.
However, while the stock price may have suffered, the fact remains that tobacco products are highly addictive, resulting in steadily increasing revenue and profits. This, in turn, has translated into an impressive dividend yield for investors who aren’t concerned about the stigma surrounding investing in a tobacco company. Yet, further regulatory restrictions could significantly hamper long-term returns. And it’s a risk that should be considered before making any investment decision.