In many cases negative or unwanted link are more likely to be pushed down than totally removed. When unwanted results appear, a bespoke strategy can be implemented to push them from the first pages of Google. Percepto employs tactics, including digital communications, PR, social media and content management, to utilize various high-ranking, online platforms which have first-page potential.  With the new content in place, negative and unwanted results are less likely to be seen – even following direct searches for your name or other relevant keywords. On occasion, the editor / publisher of certain platforms can be contacted, and a request can be sent to remove the inaccurate content. Sometimes a combination of reputation management and legal advice is the correct route for the removal of libelous claims. Percepto has partnerships with established law firms throughout Europe and the United States, with whom we work when necessary. In Europe you can apply to Google for the ‘right to be forgotten’ if you meet specific criteria, which is something Percepto can organize for clients. The best offense is a good defense and having a solid online reputation management strategy can help maintain control of your online presence and mitigate potential negative links.