The Registrar of Companies (ROC) expects that India should follow few naming guidelines. The more closely the guidelines are followed, the greater the chances of your name approval. Few guidelines for name approval are as follows - Blacklist: Generic names, adjectives and abbreviations will be rejected. For ex- Abbreviations like ABP or CNN will be rejected. The terms like bank, exchange, stock exchange will also be rejected unless it is authorized by SEBI or RBI. No Common Trademark: Trademark should not be common. The registered trademark should not be similar to any other trademark displayed on the Intellectual property website of India. If found similar, you will get the name approval only when you get an NOC Objection Certificate (NOC) from its owner - authorizing you to make use of it. Descriptive Component: The company name should convey the details about your business you are doing or you want to do. For ex - In Eli Research Private Limited, the word' Research' conveys that the company is into a research business. If your business is different, you cannot use the word “Research” in your business name as it will surely get rejected.