T-T-T stands for Teach-Tailor-Take Control. First, the sales rep teaches or makes the prospect aware of a bigger problem or an idea. Something that the prospect is completely unaware of. Secondly, the sales rep tailors his sales process for the prospect. Everything from the sales pitch to negotiation. He makes sure the discussion is about the larger problem. Lastly, the rep takes charge of the entire conversation and offers his solution to the prospect at the right point.