When subscribing to Vegamour, you can save 12% and get the serum for only $68. Their subscription is super flexible, making it totally worth it to subscribe and stay stocked up and on track with your hair wellness routine. Since GRO Ageless is formulated with high-quality ingredients like caffeine, peptides, Fo-Ti, Glycoproteins, and a powerful vitamin blend proven to boost and renew your hair color effectively, we find the price very reasonable.