Google Ads is one of the most helpful marketing tools available, but it's not the only tool you need. For best results, combine PPC advertising services with search engine optimization (SEO). A good SEO campaign starts with SEO competitive analysis, which helps you determine what your competitors are doing to attract high-quality leads. The goal isn't to copy competitors but to determine the best way to distinguish yourself from them. Once you have a handle on your Google Ads, it's helpful to try some local SEO services. The purpose of local SEO is to make your website more visible to people who live in your service area. For example, a restaurant in Toronto might benefit from creating content aimed at customers in the Distillery District or Kensington Market. You can use the same approach when doing keyword research and writing ad copy for Google Ads. Content marketing SEO services help you attract new customers with blog posts, landing pages, buying guides, and other types of content. You can even create videos or publish digital books to persuade members of your target audience to visit your website or contact you for a price quote. Every time you publish a new piece of content, you have another opportunity to connect with audience members via the search engine results pages (SERPs).