A planogram, schematic, or POG is the visual representation of the product range and assortment for any given category. It defines the location on the shelf and the number of facings of any specific product.
There is a raft of data and science behind the creation of planograms based on the psychology of product selection, the impact of shelf location, and the strength of the individual product brand.
Planograms also help retailers ensure all products listed are displayed on shelf, as well as considering replenishment frequency and they enable a retailer to deliver a consistent customer experience across retail formats.