Having a Google My Business profile is definitely worth it. With more people turning to online search for businesses, having a strong online presence helps your local business stand out. With just a few minutes of your time, you can create a comprehensive Business Profile that includes crucial information about your business, such as contact details, operating hours, and customer reviews. The best part is that it's completely free, making it a valuable tool for small businesses to increase their visibility and reach more potential customers in their local area.