Pros: a. Sellers only pay minimal fees to access Amazon’s market. b. The whole process allows sellers to build their own brand, instead of letting Amazon take the limelight. Cons: a. Sellers are responsible for everything, from procurement of product to storage, to labeling, to shipping, and then customer service. b. Most buyers do not trust FBM as much as they trust FBA, which impacts their decision-making to a degree.