To stand out you have to uncover why your brand matters, how it’s different and what it stands for. This is the heart of who you are.
Our process is intentional, creative and informed. We start with your mission, values and purpose by defining the what, the how and the why. The “what” is the profit centers or service offerings. The “how” are the key differentiators. The “why” is the purpose behind the organization, or why it exists.
Once the “what, how and why” have been determined, we move on to determining the key brand characteristics. These characteristics sum up the brand and its why: they describe the brand as if it were a person, and help us to clearly identify key elements that can be used to create its brand positioning. Through research and collaboration we create your potential customer’s persona to better understand who your audience is so we can craft tailored messaging they resonate with.