An Acquisition Email is undoubtedly an essential part of the marketing toolkit. The process includes using email campaigns and sending permission based emails to the customers where they can receive third party solicitations. It is about offering a service or good to a prospect that they don’t have an existing relationship with. Their main aim is to close the gap between the brand and prospects and boost lead generation. However, while answering the question you must not simply say the definition rather you can say that - ‘I believe that Acquisition Emails always support effective communication and consequently better leads. My previous experiences made me understand that much better and I will surely use it in all my campaigns to reach the people who never knew my brand.’