The size of the buttocks can be surgically enlarged. However, ladies are generally more concerned about the small size of the buttocks than men. Preformed silicone gluteal (buttock) implants are available in various sizes. A suitable size is selected and inserted in the buttocks to increase the size and improve the contour. The operation is done under general or local anaesthesia and takes about 1 to 2 hours for both sides. The patient is left with a scar, which is not noticeable, in the buttock fold and can be easily hidden. This type of operation is becoming very popular in the West and is also, at times, performed by a few experienced cosmetic surgeons in India.