Redesigning your logo can feel like a big task. Fortunately, it’s not something you need to do regularly. Graphic design trends come and go over time, so it’s important to make sure your logo stays relevant. We recommend looking over your logo every few years or so — even a tiny change in design can make a huge difference in your brand recognition. Bottom line is to be willing to modify your brand strategy framework to resonate with the trends that society sets in place.