Sharing non-self-promotional content can help you build credibility, establish yourself as a thought leader, and provide value to your audience. You get what you give in the world of social media. It is critical to regularly share industry-related content, “real-time” photos, and even user-generated content.
In the end, social media is just a social network. Engaging with other brands and your social audience in a personable manner demonstrates to people that you are more than just a brand—you are a person like them.