Placed images: Placed images should have a resolution of 150 pixels per inch at full size for best graphic printing quality. However, in case if you don't have best quality pictures, please make sure to keep your resolution at 100-120 pixels per inch at full size. Scan/Photoshop files should be saved in CMYK mode as TIF or format. When placing such files in Illustrator, DO NOT PARSE OR EMBED the file. Text: All text must be converted to outlines. Color Matching: Any critical colors must be called out as a CMYK color.