The easiest difference is that we’re the only USDA organic certified social tonic on the market. We think that’s pretty cool, but beyond that, what makes Hiyo unique is the floaty feeling that our ingredients produce. By incorporating the most bio-available functional ingredients, Hiyo not only delivers a delicious flavor, but a feel-good functionality that puts you in a great state of mind. When I was cutting out drinking, I didn’t like that everything felt like a sacrifice. We think that with Hiyo’s flavor AND function, you get to feel good and prioritize your health. We think that is very cool ;)