Web design experience. The factor that separates the pros from the beginner’s experience in designing websites is one of the most important criteria you must consider when choosing a web designer. First, of course, there are startup web designers who understandably have a limited number of clients and thus, have far less experience in the industry than agencies who have been around for 10 years or more. Of course, startups have their place in any industry, but keep in mind their level of experience and portfolio quality cannot compare to their more established counterparts. Responsive design skills. A responsive website is essential to reach a wider audience and positively impact your visitors. Mobile-friendly websites are great, but responsive websites take user experience to a whole new level. If you want to make sure all your web content will display properly across all screen sizes, choose a well-versed web designer in responsive design. Knowledge of the latest SEO strategies. Aside from knowing how to design responsive websites, any professional web designer must have a sound knowledge of the latest SEO strategies and how your website can best execute them. All the eye-catching copy and groundbreaking content on your website will be all for naught if your website doesn’t even have visitors, after all.  Proven CMS skills. A content management system (CMS) enables you to create, edit, organise and publish web content. Without a CMS, your website runs the risk of looking outdated, neglected and unprofessional. It may also result in more expenses for you, as you’d have to consult a web developer whenever you want to update your website. In other words, using a CMS will make it easier for you to manage your website without hiring another expert in the long run. High-quality portfolio. The quality of a web designer’s portfolio is the only evidence you have of whether their work lives up to their claims. So feel free to scrutinise the past works of the web designers you are talking to. Don’t hesitate to ask them why they designed a particular website and how their design impacted their client’s business growth. Sensible pricing. We understand your budget is one of the biggest considerations you have when choosing a web designer (or any outsourced professional, for that matter). However, it will do you well if you remember that the saying “you get what you pay for” has a high accuracy rate in the business. In addition, established web designers with high-level knowledge and skills offer more value to your business than a fresh graduate, which is why they charge more for their services. Client support. Your website is a living entity that should grow and evolve with your business. If you are an e-commerce business owner, you need a dynamic website that would require regular updates and, quite possibly, upgrades. That means it will be better for you to choose a web designer who can easily reach you should you need assistance for your future web enhancements.