Non-commercial use of an image means the buyer cannot use the image to make a profit. In this case, the buyer may use the image personally by displaying it on a personal computer or website or making prints to display at home. Non-commercial use does not allow the buyer to print the image on a coffee mug, article of clothing, or another product and sell it to a consumer. Likewise, the buyer can’t publish the image in a book for sale or alongside an article or post without commercial permissions.