One of the best indicators that your website may need some SEO content is if you are lacking in traffic and conversions. This can be done by tracking the number of visits and leads your website receives on a regular basis, as well as comparing these numbers to other business websites within your industry. If your figures seem low or stagnant, then it may be time to invest in some SEO content. Additionally, if you have already tried implementing other SEO strategies and are still not seeing any results, then this may be a good time to look into acquiring more targeted, high-quality website content.