Tracking the effectiveness of marketing campaigns is crucial for monitoring progress and achieving success. To accomplish this, it's necessary to use tools that measure various metrics such as website traffic, clicks, conversions, customer retention rates, customer lifetime value, and more. To ensure that all data points are properly captured, we set up a tracking system with your analytics provider. After each campaign, we review the results against pre-set goals and make adjustments as needed to optimize future efforts. By doing this, we are able to accurately measure the results of your marketing campaigns and maintain an efficient operation.