International PR, like national, relies heavily on telling compelling stories and in creating strong relations with the media. Additionally, it requires engaging international audiences with creative and newsworthy ideas relevant to the market. With international PR, you should also identify key trends in your target market and hunt down the right journalists and publications. We can assist in identifying your competitors and the techniques they use, for comparison. It is paramount to consider cultural differences when handling an international campaign. Above all, your message must stay consistent.