In addition to being a SEBI Registered Investment Advisory company, we follow these clear & clean principles.
These are like our ten commandments.
1. Do not take custody of clients money 2. Do not take custody of clients share or units 3. Do not take money off client portfolio via hidden fees 4. Eliminate incentives to create brockerage or transaction fees 5. Do not constrain client with exit loads 6. Do not impose lockin on clients fund 7. Flexible and can be personalised 8. Portfolio selection is unbiased because of use of data/technology 9. No hidden costs => Honest Advice 10. We invest in the same portfolio ourselves