Mobile internet browsing overtook that of desktops – and even laptops – in 2014. The early birds have already gotten the worm! Smartphones are more computers than phones: 86% of the time spent on mobile devices is on apps. Across all sites, from weather to retail, people most commonly report “multi-platform” web surfing. Take a good look at these statistics; it is difficult to say that your company having its own app won’t be a benefit:
750 million: the number of people who have become mobile-only internet users (people who access the internet exclusively by smartphone) in the past 5 years.
68%: The percentage of mobile-only internet traffic projected in 2017…a year also estimated to have more internet traffic from Jan-Dec as all previous years combined.
80%: The portion of advertising giants Google and Facebook’s advertising revenue is raked in courtesy of mobile devices.
The uptick of browsing and buying habits from smartphones and tablets provides an exciting new channel to engage with potential clients or customers. With new opportunities, however, come new challenges, in this case: creating a mobile-friendly experience, aligning brand identity and site functionality across all platforms, and keeping up with the latest technology and innovation, to name a few.