The "cycle of debt" catchphrase is our opponents' attempt to portray our industry as taking advantage of people. Our stores and service representatives work to prevent this by making Payday Loans and Cash Advances that match, but do not exceed, customer’s needs. It hurts the company, and the customer, when a loan is not repaid.
If a customer is unable to pay back an advance within the arranged timeframe, Advance America works with him or her to find the best way to deal with their individual situation and to repay the personal loan in full. For example, our stores offer an Extended Payment Plan — where available under state law — that allows customers a longer time period to repay at no additional charge. In fact, about 90 percent of our customers repay their advances when due and 95 percent are ultimately paid off.
Additionally, we have a high customer satisfaction rating indicating our customers need our services and are happy with their experience.