As part of their consideration of various rewards programs, consumers should think about how often they engage in particular activities and the types of products/services they are consuming on a regular basis. For example, someone who travels frequently may be able to earn more from a travel rewards card than a card that offers cash back on all purchases, even if the travel rewards card does not offer a higher percentage than the cashback card each time it is used. However, even a frequent traveler should think about factors such as transportation to and from their destination as well as during their stay, accommodations, and other related expenses that are directly related to travel, in addition to how many people they tend to travel with. If many of the typical service providers, vendors, and retailers are not covered by the travel rewards card, a cashback card may make more sense. Regardless of the options they are choosing among, consumers should be sure to read all details related to benefits, criteria, and rules—including any fine print—before making a final decision.