Parati is a Spanish word that means 'For You'. Through her venture, Panasha aims at selling surreal pieces of jewellery that's crafted with a traditional Indian approach and a uniquely satisfying delineation. She says her venture lets today's women make bold statements through subtle and minimalist ornaments. "I am resourcing the jewellery from different parts of the country. However, I plan to hire designers for my start-up in the future."