To understand why customers churn, it’s essential to pinpoint the exact reasons that caused them to leave in the first place so that you can develop strategies to reduce customer attrition and improve customer loyalty.
Customer churn is often the result of a number of complex factors, but there are some common causes (none of which are good) that play a major role in the decision to stop doing business with your brand, such as:
Dissatisfaction with your product or service
Lost to a competitor
Price point to value proposition is misaligned
Poor customer experience
Simply forgot about your brand