Cold calling in real estate can be hit or miss. Some agents find success with it, but for many, it can be challenging and time-consuming. Cold calling involves reaching out to potential clients without prior contact, which can often lead to rejection or disinterest. Nowadays, there are other methods like online marketing, social media, and referrals that are considered more effective and less intrusive. It's important to consider your own comfort level and resources before deciding if cold calling is worth it for your real estate business. Explore different strategies and find what works best for you.