A post-purchase survey asks the respondents how they felt about their latest purchase and doing business with your company.
With a post-purchase survey, you collect customer feedback about the strongest and weakest points of your purchase process. This knowledge lets you refine it and increase the number of cross-sells, up-sells, and recurring clients.
Post-purchase surveys are popular as web surveys for e-commerce stores – a pop-up appearing right after a transaction is an excellent way to catch the customers while they’re still engaged. However, sending post-purchase surveys in an email after a more complex sales process also yields good results.