There are several key factors to take into consideration if you want to get the most out of YouTube advertising. You need to ensure you optimize your targeting and bidding strategies so you can make sure to get your ads in front of the right audience while maximising your ad spend.  But most of all you need effective creative!
Thankfully, YouTube has put together a guide on the ABCDs of effective creative – which deliver a 30% lift in short term sales likelihood and 17% lift in long-term brand contribution on average. If you want to test how well your ad aligns with the YouTube ABCDs, you can use Junbi.ai! Junbi is able to quantify on a second-by-second basis the attention, branding, connection and direction of your ad, through our science-driven effectiveness metrics, all within our AI-powered platform.