A lot of people like to place CTAs front-and-center on their page to attract more attention upfront—but where you can and should place your CTAs is completely dependent on your context and users. For example, a longer blog post may benefit more from a CTA at the end, once the reader has gathered key information they were looking for. Or perhaps an in-app prompt once a user completes a certain task will deliver more success. The more you test CTA placements for different circumstances, the more you’ll learn about what works best for your user and their flow.
Possible CTA placements to test:
At the top of your website
At the bottom of your website
At the end of blog posts
In the middle of your blog post
In a pop-up message
In the sidebar
In email marketing content