In order to comply with Google’s updated EU Consent policy, publishers wishing to run personalized ads via Google services like AdSense are required to ensure that explicit consent to ad personalization is collected before displaying personalized ads for end-users based in the EAA (European Union member states and Iceland, Liechtenstein, and Norway).
Where this requirement is not met, Google will serve your EEA end-users with non-personalized ads by default, potentially impacting your ad revenue.
In this guide you’ll find out how you can  give users the opportunity to consent to or reject processing for Google’s ad personalization with our cookie management solution.