The segment builder allows you to define segments and make content that will only be shown to chosen segments.The segment builder is working with a consumer base consisting of users who have been active over the past 2 years.Currently, the segment builder offers only the static segment type, meaning that once a segment is saved, no further users can be added to or removed from it.You define segments in the “Segment Builder”. The main purpose of the segments is re-activation.You can use the segments for:Sending push notifications to a segmentLimiting rewards to a segment Limiting a row to a segmentYou can create segments based on:CVS fileCreate a segment by uploading a CSV file with an email of the profiles to be includedMaximum size of the CSV file is 20 Mb.Each row in the file should have an equal number of fields.Each field should be separated by a comma, semicolon or tab character.Each row should have a field with an email or a phone number. DemographicsProfile - Target either profiles or users who did not create a profile.Gender - Choose which gender you want to target.Age - Define your desired age groupZip code - Reach people from a specific place in your catchment areaActivity levelPoint balance - To reach profiles whose point balance is within a specific interval. Last seen in the app - Segment by when we last have seen a profile to reactive.