LinkedIn provides robust conversion tracking tools that help you measure the effectiveness of your ads in achieving specific business objectives, such as sign-ups, downloads, or purchases. To effectively track conversions from LinkedIn Ads, you should:   Install the LinkedIn Insight Tag: This piece of JavaScript code should be added to your website. It allows LinkedIn to track visitors that come to your site via your LinkedIn Ads, providing valuable insights about what they do once they arrive. Set Up Conversion Actions: In your LinkedIn campaign manager, define what constitutes a conversion for your campaign. This could be anything from a user completing a form on your site to making a purchase. Monitor and Analyze: Use the data collected to understand how effectively your ads are driving the desired actions. LinkedIn’s analytics tools can provide detailed reports on the number of conversions, the cost per conversion, and the conversion rate, helping you to gauge the ROI of your campaigns and make informed decisions about ad spend and ad performance.