M3 is the best hotel accounting software as rated by hoteliers on Hotel Tech Report. Having said that, different users prefer different software. For example, small businesses that just need basic balance sheets, chart of accounts, receivables, general ledger and financial data in an intuitive layout may be totally fine going with a simpler solution like Xero or Freshbooks. Having said that large enterprise multi-property portfolios have complex specialized business needs and can save tons of time and resources going with a vendor like M3.