The most common method for finding information is through search engines. The majority of individuals use search engines whenever they need to find a good or service or simply want to learn more, and Google is by far the most used search engine. Despite the fact that billions of individuals worldwide have social media accounts, they are mostly used for leisurely purposes or to stay in touch with loved ones. The issue with social media is that it depends on users to make decisions based on their emotions. It can undoubtedly be a useful platform for boosting brand awareness and advertising, but it frequently provides ineffective ROI for service-based sectors in particular. Your newsfeed may contain a new product that piques your attention. However, if you were in need of something right then and there, you wouldn’t wait to buy it after seeing an advertisement on your social media. You’re considerably more likely to visit Google and type in precisely what you’re looking for to address a need or solve an issue. You can be sure that your website content and continuing SEO efforts are meeting the needs of your potential clients by using SEO-based web design. At our web designer company, we do just this. Below are just some of the benefits of investing in a website, as opposed to just relying on social media efforts; Improving internet visibility for your business. Having a website means your business can utilise an SEO strategy to grow its online presence. According to statistics, more than 50 percent of all website traffic comes from organic search results. So, if businesses focus more on their SEO strategy, they can see incredible growth in their lead gen efforts. We build our websites with SEO in mind, so even if you’re not interested in targeting SEO through a direct campaign, Google will recognise your website as being SEO-friendly. Marketing your services online. The internet is an incredibly powerful tool for lead generation, which is why your services need to be outlined and promoted properly on your website. Your landing pages should clearly explain what your services are and how they address the issues of your target audience. More conversions will occur the more successful your landing page is. Your chances of attracting new clients are also improved by the number of conversions you have. Adding to your sales pipeline. Remember that a website is a crucial component of your sales funnel when weighing the pros and cons of using social media versus a website for your company. Visitors to your website are guided through the top of the sales funnel, where they can find out more about your business and services, to the bottom of the funnel, where they can convert and make a purchase from you. Establishing trustworthiness and social evidence. Providing your users with valuable information is one way to improve your website’s search engine exposure. The more useful content you offer, the more likely it is that you will rank well online and gain the trust of your audience. Providing your business with important data. Keep in mind that a website offers information that is crucial for your company’s web, sales, and marketing departments as you consider your company’s website vs. social media strategy. Important data to track consists of: Number of website visitors. Amount of time users spend on a website. Percentage of website conversions. Bounce rate. Google's Helpful Algorithm Changes. In order to consistently offer its users the most helpful results when it comes to website design and offering a service or product, Google’s algorithm is always updated. Their purpose is to organise information and make it useful for everyone. Your website will undoubtedly underperform in terms of quality traffic numbers if SEO optimisation isn’t a part of your web design strategy. As experts in web design, this is one of our top priorities.