A Customer Profile, sometimes used interchangeably with Consumer Profile or Buyer Persona, is a more detailed breakdown of your ideal buyer (or target customer) based on your market research, informed hypotheses, and data. A Customer Profile typically includes an example of someone who fits all the criteria of your target customer, as well as data from your existing customer base. The idea is to match a product or service (rather than your entire offering) to a Chris or Cassie Customer who needs to buy exactly that to meet a need or overcome a pain point.