We at Webworth start with technical SEO, which addresses how the site is delivered and is in line with what Google wants or expects from a site.   We then perform some on-page SEO which looks at the elements on a webpage to ensure that it flows well and provides a good user experience. This usually involves some SEO copywriting.   After which we look at off-page SEO which looks to improve your Google E-A-T (Expertise, Authoritativeness & Trustworthiness) rating.