Like all social media content, you start with intention. What do you want your audience to know about you, likewise you can also check what your potential customers want to learn about your business. After which, you can plot how many content you want to push with that information in mind and in what medium. Then you can start preparing a creative brief of what you want the content to look like and what it should say. This brief can be handed to your inhouse creative team, or you can outsource to a creative agency specializing in the type of content you want produced.