A digital agency is a company that provides a range of services in the areas of web development, design, digital marketing, and digital communications. The agency can take up clients from any type of business depending on their expertise and size. For example, Primal Malaysia serves start-up companies, small and medium enterprises (SMEs), large international corporations, and also B2C or B2B brands. A digital agency may be specialised in several areas or it may be a full-services digital agency providing end-to-end digital solutions.