The key to identifying unhelpful pages on your website is:
Identify Unhelpful Content: Using Google Search Console, find pages with no organic traffic and that are not being regularly crawled by GoogleBot (+30 days).
Analyze: The likelihood of these pages actually ranking in Search using Keyword Difficulty tools. Draft or Delete articles that don’t have a chance of appearing in Google. Optimize the ones that do have a chance to rank.
Gather User Feedback: Use forms to ask users if the content was helpful and how it can be improved.
Bulk Audits: Use tools like Screaming Frog with GSC’s API to speed up the auditing process.
Regular Updates: Continuously update and refine content based on user intent insights to enhance engagement and boost organic traffic.