Marketing law provides the framework for how your company can market itself and its products. The main purpose of the rules is to ensure that companies practice good marketing practices that take into account consumers, competitors and the general public interest.
It is a fundamental principle of marketing law that companies must demonstrate good marketing practice. This principle follows directly from the Danish Marketing Practices Act, and what constitutes good marketing practice is therefore continuously determined by the Consumer Ombudsman and the courts' practice in this area.