Yes, people do click on pay-per-click ads. In fact, studies have shown that people click on pay-per-click ads more often than they click on organic search results. Research has shown that ads appearing in search results get 46% of user clicks. Users who click on ads are actively looking for a service or product and are twice as likely to make a purchase vs. their organic counterpart. Collectively, businesses have spent almost $130 billion for their online advertising in 2019. These high profile brands wouldn’t invest in targeted PPC ads if they didn’t work.