Tyler Osterkamp, in an announcement/ promotional video for season 5 of Fortnite, Tyler Osterkamp played "Drift" in real life. He could be seen spray painting the Durr burger head that landed in the California desert after a rift teleported it into our world. In my opinion, this was a brilliant marketing tactic because it piqued the curiosity of so many people, including myself and immediately hooked me onto the game.