The average time from inception to maturity for a planned gift is 7-10 years—only a few years longer than most campaign pledge periods. So let’s do the math: The typical capital gift targetis 20 times a donor’s largest annual fund gift. The typical completedplanned gift is 200 times a donor’s largest annual fund gift. Your planned giving pool may be as much as 5 times larger than your capital pool. That means you can’t afford NOT to allocate some of your marketing budget to planned giving. (Read these other planned giving myths that we uncover.)