Despite the price of storage and maintenance, SaaS platforms offer lifetime subscription deals at a cost that is less than the annual subscription. As founders, they want to grow and compete in this market. They know that many people are looking for lifetime deals to become customers who will use and provide valuable feedback, refer their friends to SaaS if they like, the brand will be growing, and more. Also, for most startups, it’s a great investment opportunity too. Lifetime access is among the means to persuade your buyers to try new solutions. Companies give lifetime access or significant discounts until they have received their market share or goal.