‘The cloud’ is not a single, standardised entity. When storing your critical backup data in the cloud, you need to understand exactly how and where it is being stored. Examples of Public Cloud include GoogleDrive, Dropbox and Onedrive. They are available to everyone but the drawback to this is that the service cannot have customised access to security features. Whereas Private Cloud can be tailored to the specific customer or application. While this is a paid-for service, it offers online storage to businesses under specific agreements with tailored SLAs.