The Google Display Network – or GDN – helps you to identify the correct target audience with a comprehensive set of targeting options. These options allow you to strategically show your message to potential customers at the right place and time. Google Display ads can help you:
Acquire new customers or engage with existing ones through audience segments by targeting people who are interested in your products or who have previously visited your website.
Drive quality conversion through automated targeting by searching for high-performing audience segments based on your existing audiences and landing page.