In the Communication Canvas, there are the levels of organizational strategy, communication strategy, and communication tactics.
In the case of organizational strategy, the most important thing is to develop an understanding of “how the business works.” It is only with this knowledge that you can explain, on the one hand, the company’s unique selling points and, on the other hand, align the purposes of communication with the organizational goals.
The communication strategy is the heart and answers all the “why” questions. Read more in the guide on the five topics of a good communication strategy.
Finally, the communication tactics define how the strategy is to be implemented on a day-to-day basis (by departments or external parties).