Well, it depends on the keyword. If you’re trying to advertise for dental implants, I promise those keywords are a lot more expensive than “family dentist.” It also depends on your market. Like with SEO, ads in New York City will likely cost a lot more than ads for the same keyword in rural Tennessee. Our dental internet marketing team will run a custom estimate based on high converting keywords in your market and we’ll advise you on the potential ROI of each campaign before you commit.