Tap into different kinds of ads to promote your product and skyrocket your revenue. There are three different ad types available on Google Shopping: Product Shopping ads, Showcase Shopping ads and Local catalog ads. The one you use depends on your product and your advertising goals.
The most common ad type available is the Product Shopping ad. These are based on the feed you submitted to Google Merchant Center. When a user searches for a specific product keyword, your product will pop up along with its image, price, brand name and star rating. Shoppers can click through directly to your eCommerce site to learn more, add items to their basket and check out.
But sometimes there’s more than one product that meets a shopper’s needs. Rather than pick and choose, you can group related products together and show them to searchers using Showcase Shopping ads. This is all done by creating a new ad group in your Shopping campaign. The best part is that clicks to expand the Showcase ad are free: so you’ll only pay when a user clicks on one of your products.
Thankfully, Google hasn’t overlooked the good old local store. Local catalog ads are the perfect option to convert online visitors into offline sales. Local catalog ads use product data from your local products feed, which can be uploaded directly into the Merchant Center. When a shopper is searching for products that are local, your local catalog ads will appear at the top of search results along with a marker showing your store distance and how many items you’ve got in stock. All this makes it easy for shoppers to pay a visit to your physical store, so you can lock down the sale.
To make the most out of Google Shopping, you need to pick the right ad type and prime your feed to appear in relevant results. This is where we come in.
We’ll help you show the right products to shoppers with eye-catching product listings that deliver stellar sales results. From your product description to your images and local inventory, we’ll optimize your feed for maximum clicks and record revenue. With their vast knowledge of Google tools and ads, and hands-on experience working on thousands of Shopping campaigns, our gurus will prime your inventory to get more clicks. It’s all done to get you what you’re after: massive revenue shifts.