To maximize LILOU Radiant Hydra-Balm’s moisturizing, soothing, and healing properties, we advise that you apply it to damp skin. This is because balms, unlike creams, do not contain any water. Thus, they are activated and absorb best into damp skin. Before application - spritz your skin with a toner, essence, mist, or rosewater. Then, massage half a pea’s worth of LILOU into your still-damp skin.