The goal of OOH (Out-of-Home) marketing is to reach consumers when they are not in their homes and engage them with a brand or product message in a public space. The aim is to create a memorable and impactful impression with the audience and increase brand awareness consideration and ultimately drive sales. OOH advertising can be highly targeted and placed in locations where the target audience is most likely to be found increasing the chances of reaching the desired consumers. Additionally OOH advertising has the advantage of being seen by a large number of people in a concentrated area making it a powerful tool for mass-market advertising campaigns.