The main objective is to have a fluid relationship with investors and shareholders so that they fully understand the strengths of the company so that the Stock Markets are always open to finance the company.
Another very important objective is the enhancement of both the company's assets and its forecast of future flows from its projects, since future assets and flows are what determine the company's valuation.
Finally, the perception of investors about the company, its strategy, its decisions must be transmitted internally. Often there is a risk that the perception of the outsiders about the company may be very different from the internal perception.