The CRM metrics that every business should track include the Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Length of Sales Cycle, Customer Churn Rate, Net Promoter Score, Customer Effort Score (CES), and Customer Retention Cost.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe Customer Acquisition Cost (CAC)u003c/strongu003e is a CRM metric that shows you how much you spend per lead. u003cstrongu003eThe Customer Lifetime Value (CLV)u003c/strongu003e is the estimated cost that a customer will spend throughout their relationship with you.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe length of the sales cycleu003c/strongu003e is a CRM metric that refers to the amount of time it takes to close a deal with a prospect. This metric tells you your price per lead and helps you estimate the total spend for your lead generation efforts. u003cbr /u003eu003cbr /u003eu003cstrongu003eThe Customer Churn Rateu003c/strongu003e refers to the rate at which an individual stops doing business with you. u003cstrongu003eThe Net Promoter Scoreu003c/strongu003e is a CRM metric that measures customer satisfaction.u003cbr /u003eu003cbr /u003eu003cstrongu003eThe Customer Effort Score (CES)u003c/strongu003e is similar to the Net Promoter Score, the only difference is that it focuses on customer satisfaction on a particular interaction. u003cstrongu003eCustomer Retention Costu003c/strongu003e is a CRM metric that calculates the amount of money it costs to retain customers.