Digital marketing is a necessary part of running a modern business, but with so many different platforms and options it can be tough to know where to start. Finding the right strategies for your business comes down to what you want to achieve with your digital marketing campaign. You first need to consider what your goals are and who your target audience is before choosing the digital marketing strategies that are most likely to reach them.
SEO is a great way to strengthen your digital presence through search engine rankings. You can ensure that potential customers will see your website whenever they’re searching for the products and services you offer. Organic traffic from search results means you don’t have to pay for every click, but SEO is a long-term strategy. You have to invest the time and resources to optimise your website before your rankings will improve. If you have a limited time offer, such as selling concert tickets, then SEO is unlikely to provide the leads and sales you need.
PPC campaigns, such as Google Ads, are the fastest way to put your business in front of consumers who are already interested in what you have to offer. Paid search results make it simple to drive highly targeted traffic, but you also need to understand the various factors that affect the cost per click to maximise your budget. If lots of people make a purchase after seeing your ad then it could be worth spending more to chase the initial click. However, if your ads aren’t converting then even bidding on cheaper keywords may not be sustainable.
With over 4.65 billion active social media users worldwide, there’s no doubt that social media marketing is a powerful tool. By creating engaging content and running targeted ads, you can reach consumers where they’re already spending their time. The challenge is selecting the right social media platform for your business. TikTok might have more active users than LinkedIn, but a campaign for a mortgage broker probably won’t resonate with teenagers watching dancing videos. To be successful, you need to understand how to use each platform to your advantage.
When you partner with BAMBRICK, we can provide you with a complete digital marketing solution using any combination of services to help your business grow. Even the best SEO strategy will take time for you to see the results which is where a Google Ads campaign will give your business a boost. The different services can be used to complement each other and provide long-term lead generation for your digital marketing budget. Speak to our digital marketing experts today for trusted guidance about the best strategies for your business.