The physical location of the data centre the website is hosted at is often overlooked. This location is important since the website data that gets transferred, physically needs to travel as electrical impulses. This means if you have an international host, your data needs to travel a long distance to get to a visitor’s screen. By having an Australian host, the data doesn’t have to travel a long distance, overall maximising your websites performance through having shorter loading speeds. Keeping your online visitors happy.