PPC and SEO will continue to be important for businesses in terms of getting their products and services seen by potential customers online.
However, the landscape of digital marketing is always changing, so it's difficult to say definitively what the future holds.
Some experts predict that video advertising will become increasingly popular in the next few years, while others believe that AI-driven personalization will play a bigger role in how ads are targeted and delivered to users.
Whatever happens, businesses need to stay agile and adaptable in order to keep up with the latest changes and trends in digital marketing.