There are many benefits to off-page SEO, including improved website traffic, higher search engine rankings, and increased brand awareness. Link building is an essential part of any SEO campaign, and it can help your business in several ways, being the main ranking factor.
For example, when you build links to your website from high-quality websites, it helps to increase your site’s authority in the eyes of search engines. This can lead to higher rankings for your site on search results pages (SERPs), ultimately resulting in more traffic. In addition, link building can also help increase your brand’s visibility online and get your name in front of more potential customers.