Follow-up emails should be an integral part of any sales process for a number of reasons. Firstly, they provide an opportunity for the sales team to build trust and credibility with customers over time. By sending regular follow-up emails, your team can reinforce their message and keep customers informed about progress or any changes in plans.
Secondly, follow-up emails allow your team to stay top-of-mind with potential customers and give them a chance to respond or ask questions. Lastly, a well-planned follow-up sequence helps create structure in the sales process and increases the chance that customers will convert into paying customers.