While Business Intelligence is a broader term that encompasses the analysis of raw data collected from various business operations to provide a clear insight into the company's performance, it can be susceptible to human errors and delays due to its reliance on manual data collection. In contrast, Revenue Intelligence, which is a more specific subset, uses artificial intelligence to gather and analyze sales and product usage data in real time and automatically, with the aim of maximizing revenue and improving sales efficiency and productivity, providing a more complete and accurate picture of the customer journey.