KOC (Key Opinion Customer) marketing is an incredibly effective tool for building brand interest and driving sales in China. Although most KOCs don’t have a large fan base, they are the key for consumers when making a buying decision. They are generally seen as more trustworthy due to their authentic and reliable content. If your brand is at seeding stage in the Chinese market, collaborating with KOC would be a safe option. Check out this guide to learn about the most efficient ways to promote your brand through a KOC-based strategy!https://www.hicom-asia.com/what-koc-marketing-is-and-how-to-get-started/