Here are steps for how to do social media marketing Identify your target audience and their interests/needs to tailor content. Choose relevant social platforms where your audience is active. Create engaging social media profiles/pages representing your brand. Consistently post content like updates, visuals, and videos aligned with your goals. Employ tactics like hashtags, and tagging accounts to increase reach and discovery. Interact by responding to comments, and questions and sharing user-generated content. Analyze performance with free analytics tools to refine strategies. Advertise strategically with highly targeted social media ads. Build relationships with influencers to expand authority and awareness.