A CMS enables users to create, manage and deliver website content at scale. A CMS has two main components; a front-end graphical interface and a back-end that compiles, updates and pushes content to the front end. As its focus is on publishing static content vs. creating a connected and contextual digital experience, it often lacks strong personalization and integration capabilities.
A DXP, however, performs all of the same functionality of a CMS but goes beyond content management to focus on the end-to-end customer experience across multiple digital channels.
It allows:
Content to be delivered to different customer touchpoints such as websites, portals, apps, and any other front-end device.
Allows fragmented customer data siloes to be utilized so that customer experiences can be personalized at scale.
Integrations of different content repositories, data sources, tools and applications through one platform.
All your content - text, images, video, social feeds, profiles, PDFs, data sheets, and documents - to be discoverable through advanced site search capabilities.
Raw data to be turned into insights that drive content and accessibility optimization.
A DXP is much more than a CMS. It’s critical for any organization that wants to put the customer at the heart of its digital experience.