Instagram advertising can be a hugely rewarding undertaking for businesses due to the ability to create Instagram ads and target them to a clearly-defined audience, something that allows you to maximise the platform’s features. Through location-based targeting, for example, it’s possible to reach customers in a certain country, state and postcode, all the way down to a certain address radius. Which is remarkable if you think about it really… If you’re a business targeting local buyers, you can leverage targeting to reach prospects who are within your local vicinity.
And it’s not just about location. You can also create Instagram ads and target them based on age, gender and language, which allows you to reach an audience that fits into your ideal buyer persona, something that can significantly boost your conversion. You can also use interest-based targeting to reach individuals who have displayed an interest with similar-minded businesses, thanks to Instagram’s ability to keep track of the kind of content users on the platform consume. Behaviour targeting, for its part, allows you to reach prospects that have purchased products similar to yours or leads that have certain device usage traits.