There is no specific number when it comes to how much it costs because PPC platforms allow advertisers to choose how much they would like to invest. The cost for a PPC campaign varies by industry, business goal and strategy. Advertisers can set up a budget that fits their needs. PPC campaigns essentially work on different bidding strategies. The cost of your ad also depends on your quality score, competition and budget. The cost per click could be as little as few cents, whereas some may be paying $50 per click.