To switch to Google Analytics 4, you first need to create a GA4 property and then set up Google Analytics 4 to fit your custom tracking needs. Although you need to set up GA4 to continue collecting data, actually using it is often easier said than done.
Google Analytics 4 has a different user interface, which may look really unfamiliar if you’re used to using GA3. You’ll need to invest time to figure out how to track the data you need and find the reports you’re after. It can be a steep learning curve even for intermediate users.
That’s why, among many other benefits, we suggest using a tool like ExactMetrics to add Google Analytics 4 to WordPress. It’ll simplify the process immensely and make the transition to GA4 much less time-consuming.