Generative Engine Optimization (GEO) is the next evolution of SEO, tailored for the age of AI. It's about optimizing content not just for traditional search engines, but for AI-driven chatbots and large language models (LLMs) like ChatGPT, Google's Search Generative Experience (SGE), Bing Chat, and Claude. GEO aims to ensure your content is discoverable, understandable, and effectively utilized by AI systems when generating responses to user queries.