There are many different elements of social media marketing examples. But, here are some common ones: Easy to track. They all contain a hashtag or another catch that makes it easy for the company to measure the number of posts and analyze feedback. Authenticity. They are unique and creative, bringing a fresh perspective on social media. Consistency. You can still recognize the brand that did the campaign because it keeps up with the brand identity. Adapted to the platform. Social media experts know the best formats for each social media channel and use them accordingly.