When it comes to measuring the success of a PPC campaign, there are several metrics that you should be tracking. From impressions and clicks to conversions and ROI, these metrics can help you determine whether or not your campaign is achieving its goals. By tracking these metrics, you can identify areas where your campaigns are performing well and areas that need improvement. Additionally, tracking these metrics can also help you determine whether or not your campaigns are meeting their objectives and providing a positive return on investment.