To create a Target Group simply follow these four steps: Step 1: Purpose – decide what you want to achieve with your marketing campaign. Step 2: Segmentation – think about the kinds of people who might be interested in what you’re offering. Consider factors like their age, location, interests, income level, and anything else that might affect their decision to buy your product or use your service. Step 3: Personas – based on the criteria you’ve selected, create at least three ‘customer personas’. These are fictional characters who represent different types of potential customers. Give each persona a name, a background story, and specific details about their lifestyle and preferences. Step 4: Selection – finally, choose the target audience that is most likely to buy your product or service. This should be based on the customer personas you’ve created.