Corporate photography differs from commercial photography in that in commercial photography, everything is planned and photographed to specification. This type of photography is commonly used in solid situations such as advertisements, commercials, promotional snapshots, and more. In corporate photography, happenings are not known, therefore the photographer’s talent relies on his or her innate ability to anticipate, recognize and discern special moments as they arise, in order to capture the beauty of the location and subjects. The photographer relies on prior knowledge about the organization, key characters, top management executives, and more, to create images that reflect the company.