Both Facebook and Instagram fall under the Meta banner. There are two key differences between them, the first is how ads are displayed. Instagram ads are more heavily oriented towards captivating imagery or short videos, while Facebook ads are typically more diverse in terms of their mediums, combining text into how they’re displayed.  Secondly, the targeting and demographics are slightly different across the two apps. Facebook has more options to choose from when it comes to narrowing down your target audience for your ads. Instagram is a little more general, making it a good option for newer businesses looking to increase their brand awareness.  The people using each app are from different demographics as well. Instagram attracts a younger audience, with its most frequent users being between the ages of 18 and 39. Facebook is used more frequently by an older demographic, being one of the most popular social media platforms amongst 40 to 59-year-olds.  You can share ads from Facebook Ads Manager to Instagram, however, having an Instagram advertising account allows for better control over your campaigns and a better understanding of what your followers and potential customers are interested in.