Microsoft Clarity is 100% free to use. In fact, Microsoft pledged to keep this powerful tool free for everyone. In fact, there is no paid version with additional features. Despite this pledge to keep Clarity free for all to use, Microsoft went a step further and stated that they will not collect or share user data with third parties via Clarity tools. This exciting free tool can help businesses owners rank higher in Bing searches by getting deep insight into how users access and engage with their website. This resource is fueled by powerful SEO tools including user heat mapping and extensive user-friendly analytical capabilities.