I know I'm not alone when I say that how something is presented completely transforms how it tastes. I'll fight to the death that sandwiches cut into triangles are a crime against humanity (I said what I said) and I refuse to drink prosecco unless from a fancy flute (sorry, I'm a bougie queen)... So, naturally, the same goes for coffee mugs. The psychological effects that the aesthetic of your coffee mug has on your drinking experience should not be underestimated. It sounds intense, but it's true (and deep down, you know it!!)
"A good mug keeps your coffee hot, ensuring a rich and flavorful experience with every sip," coffee expert, Kelsey Waddell, from Roasty Coffee explains. "Additionally, it preserves the aromatic compounds, allowing you to indulge in the enticing coffee aroma. Consistent temperature throughout your coffee-drinking session helps maintain a well-balanced flavor profile, and a mug that retains heat longer allows you to savor the flavors and enjoy your coffee at a leisurely pace. It's all about maximizing the taste and fully appreciating your coffee!"