eCommerce analytics helps you know the number of transactions that have happened on your platform and the revenue you made from each transaction. As a business, you're always interested in knowing the performance of your website, the number of visitors coming and conversions happening. Successful implementation of eCommerce analytics means that you get data from all areas connected with your online store, so that you're aware of the trends and changes in consumer behaviour. This helps you take informed decisions that will eventually improve your online sales. Once you know more about your customer behaviour, you can segment them and go for targeted marketing.