Today, the younger generation in particular attaches great importance to environmental protection and the economical use of resources. Sustainability in the company is therefore not only important for ideational reasons, but also an important topic in employer branding in order to attract young talent. On the other hand, many customers now prefer to buy from companies that produce sustainably and leave the smallest possible ecological footprint. Environmentally friendly strategies are therefore in great demand, especially in energy-intensive areas such as product production and logistics: This is not only well received by customers and employees, but also helps the company to save costs.