A «topic» is a set of keywords that describe the object of your monitoring. It may include lots of keywords and their combinations (e.g., variations of the company name, brand, product, as well as words that help specify the monitoring object), used by the system to find relevant mentions across social media networks. You can create and delete topics within your account at any time. Our support team is always happy to assist with setting up the topic, and find keywords or their combinations to help you get the most accurate results of monitoring.