Local citations are mentions of a business’ name, address, and phone number on various online platforms, such as directories, websites, and social media. These references play a crucial role in local search engine optimization (SEO) by validating the existence and credibility of a business within a specific location. Search engines rely on the consistency and accuracy of these citations to determine the legitimacy and prominence of a business in local search results. As such, maintaining up-to-date and precise citations across different platforms is essential for businesses aiming to improve their local online visibility and attract potential customers. Understanding the significance of local citations and strategically managing them can significantly impact a business’s local SEO performance and overall success in reaching its target audience.