If you’ve ever seen a link at the top of a Google Search with the “Ad” banner near it, that’s a PPC search ad.   Search ads constitute an incredibly effective way to get your orthopedic practice noticed online.  Putting a link to your site at the top of search is a near-unbeatable advantage, and though some people can be put off by the “Ad” label, these advertisements still manage to generate an impressive volume for your site.