Mangools. SEMRush, and AHRefs, each have their pros and cons. All three are well rounded SEO tools that will help you with most tasks. If you are looking for an all in one SEO Tool that is easy on your budget then Mangools will fit you well. Its also easiest to learn making it perfect for beginners. AHrefs has it beat when it comes to links, but it also takes time to learn how to best use AHRefs and there is also a massive price difference. SEMRush is better known for competitor analysis and will definitely be more useful for analyzing competitor ad spend but again is significantly more expensive. Read more