While both Semrush and Google Analytics provide insights about website performance, the key distinction lies in their focus. Google Analytics primarily offers in-depth analyses of your own website, examining user behavior, traffic sources, and conversion metrics. On the other hand, Semrush goes beyond individual websites by providing comprehensive insights about various domains, allowing you to assess competitors, track keyword rankings, and conduct deep backlink analysis. Therefore, while Google Analytics is invaluable for understanding your own website's performance, Semrush offers a broader scope for conducting competitor analysis and exploring the digital landscape as a whole.