Google Ads work on a pay per click (PPC) basis, meaning you’re only charged when someone clicks on your ad. The price of a click (also known as the Cost Per Click or CPC) varies depending on a number of factors. Each search is like an auction, so each advertiser will set a maximum cost per click bid for each keyword.
But, the auction isn’t a straightforward bidding war. Where your ad comes up and how frequently it comes up also depends on the quality of your ad, the quality of your landing page and website, and the relevance and usefulness to the user’s search. This means you may not be bidding above your competitors, but you can still win the auction!
The Cost Per Click (CPC) varies a lot between different industries depending on how competitive they are. The CPC can also vary for each advertiser in the industry based on the quality factors mentioned above.
Because of this, there’s no “one size fits all” rule for how much Google Ads costs. It requires research and alignment to business goals to work out a viable and sustainable budget. If you’re interested in getting an idea of how much Google Ads will cost for your business, we’d encourage you to get a free strategy!