To make sure to steer clear of the risk of your trademark being diluted or losing its exclusive rights, you should ensure to be up to date about defending your trademark. The risk of a trademark being misused by an unauthorised entity is high and thus proper strategies must be brought into action by the responsible authority. An infringer (if proven in court) may have to pay the attorney’s fees, pay back the damages caused by the infringement, destroy or seize the products with the same trademark, etc.