Watching electronic sports gameplay is incredibly popular with younger viewers, gamers, and aspiring professional gamers. The popularity of playing video games and watching esports has accelerated the industry’s growth in recent years. It’s also gaining popularity with wider audience demographics. And, traditional sports teams are getting involved with esports in a big way. NHL teams are hosting NHL tournaments, for example. And conventional sports teams are fielding their own esports teams, like Italy’s Juventus football club.