Domain names are critical for directing potential visitors to your website. If websites didn’t have names assigned to them, we’d be able to view them just by typing in their IP addresses. Because an IP address is a string of numbers like 87.249.281.92, it’s clear that finding a website would be tough if we didn’t use domains to assist us. When keywords and brand names are added to domains, it is much easier for people to find websites and find what they are looking for online.