There are three main aspects of shaping a perfect dinner roll. First, make sure that you divide the dough evenly. If it's not even here, it will not get any better.  Secondly, see that you are shaping it properly because if you don’t shape it right here, it won't get in the shape later either. Thirdly, select the right pan as it plays an important roll in the shape of these dinner rolls. You can use a round pan, square pan, or a freeform. The freeform ones will be crisper on the sides. Keep the rolled dough closer if you want a pull apart and a little far if you want the free form rolls.