The customers that respond to your ad are YOUR customers. In that regard, what my system produces for you is EXCLUSIVE. HOWEVER, if we run campaigns for other restaurants in your same geographic area, we are approaching the same wide (but targeted) pool of potential customers. So if we stop there, my various clients may be competing with each other for the same thing. To counter that,I am only looking to have 2-3 restaurants as paying clients in a certain radius. This BRINGS EVEN MORE VALUE to my offer. By limiting the number of paying clients, I have created the term ‘‘SEMI-EXCLUSIVE’ customer.