There are several benefits of using intent data, including:
1. Increased sales conversion rates: Because intent data helps sales teams identify and target potential customers who are already interested in what they're selling, conversion rates tend to be higher than if sales teams were just reaching out to leads blindly.
2. Improved customer relationships: By using intent data, sales teams can tailor their approach to each customer based on what they know the customer is interested in. This helps build better relationships with customers and leads to improved sales outcomes.
3. Greater sales efficiency: With intent data, sales teams can focus their efforts on the leads that are most likely to convert, rather than wasting time on leads that are not interested. This leads to greater sales efficiency and higher sales numbers overall.
4. Better ROI: Because intent data leads to increased sales conversion rates, improved customer relationships, and greater sales efficiency, it also tends to have a positive impact on ROI.