I think that people appreciate the accountability and transparency of Remembering Wildlife. People like that their money doesn’t just go into one big pot; they buy a beautiful book full of photographs taken by many of the world’s best wildlife photographers and can see where the money goes and how it is helping to make a difference.
We’re specific about where our funds go and we choose projects I have got to know personally. For example, I have just announced a donation to help fund conservation of African wild dogs through a project I visited in June.
Supporters of the Remembering Wildlife series can see the short line between the people I meet, the work they are doing and how we are able to support that work.