Yes, SEO takes a lot of time at first, and is ongoing. For every hour of time spent to optimize your website, one of your competitors is doing the same thing with their website. The main problem with search engine optimization is, if it is not done correctly, all of your efforts will be counterproductive. We have heard stories from customers that tried doing it themselves, and their employee, though not intentionally, got their company "dropped-off" of the major search engines by not following the rules closely. I suggest checking the major search engines such as Google, Yahoo, and Live Search and learn about their rules and regulations, whether you hire us or attempt to do it on your own.