Google Display ads are shown on websites that are part of the Google Display network. In addition, there are multiple targeting options that the advertiser can use to refine the target audience, some of them are:
– Remarketing audiences: users who have visited the website before.
– Market audiences: users who are searching for a certain type of product or service on the Internet.
– Affinity audiences: users who have shown interest in certain topics or content through their web browsing.
– Customised intent audiences: users who are searching for certain keywords or who have visited certain web pages.
– Audiences by demographics: users by gender, age, marital and/or parental status, level of education, etc.
– Devices: we show ads based on the type of device (mobile, tablet, computer, Smart TV).
– Placements: we show our ads on specific websites, videos or YouTube channels and apps.
– Categories: we show ads on websites, blogs and apps for specific topics.
– Placements: we show our ads on specific websites, YouTube videos or channels and apps.