Cold Traffic: People who have never heard of your business, brand, product or service. You have no previous interactions with them, and you must establish a relationship before taking any further action.
Warm Traffic: People have seen your brand, are aware of the problem they are having, and have shown some interest in your business or product, but aren't quite ready to purchase. A bit of convincing or educating is needed at this stage about who you are, why you deserve their trust, and how your product can solve their problems.
Hot Traffic: People who know exactly who you are, what you’re selling, and why they need it or who have previously purchased from you.
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