There are many factors that can affect the conversion rate of a sales page. It could be due to an ineffective headline, lack of clarity in the call-to-action, or inadequate product descriptions. Additionally, it could be caused by technical issues such as slow loading times or poor user experience on mobile devices. To get better conversions, you need to identify what’s causing the issue and make changes accordingly. This may include optimizing content for search engine rankings (SEO), improving website design and usability, creating compelling copywriting, and ensuring your site is optimized for all device types. With proper optimization techniques and testing strategies in place, you should see improved conversions over time.