A small business can remove spam reviews or reviews containing profanity from their Google My Business account by following these step-by-step instructions. First, log in to your Google My Business account. Navigate to your business page by clicking on the business name listed in the top left corner of the dashboard. Once there, review your overall rating and identify any spammy or inappropriate content. To flag reviews for removal, click on the review you wish to report, then select the flag icon or 'Report review' option. This action notifies Google Support that the content should be assessed for violation of Google's review policies. Businesses can also contact Google's small business support directly for assistance with managing their reviews. This process helps maintain the integrity of the business’s online presence and overall rating.