A fundraising campaign that a nonprofit launches annually at the same time is known as an annual fund. Typically, it has a predetermined theme and coordinated advertising and marketing collateral. An annual fund is now viewed as an all-encompassing plan or strategy with many moving aspects in the age of multichannel fundraising. They help your donors develop a regular donating routine. They bring in consistent income for your business. Your database gets stronger. Each year, they encourage contributors to raise their donations. They increase both retention and acquisition. Multichannel fundraising and annual funding go hand in hand. Therefore, make sure you're utilizing both of these opportunities to bring in money for your nonprofit.