Yes. The Southwest Rapid Rewards Plus card costs $69 each year. But, the fee is fully covered by the value of the 3,000-point anniversary bonus. You also get two free EarlyBird Check-In boarding upgrades each year. You would only need to spend about $206 per month on 2X bonus category purchases. This would cover the annual fee with rewards. So, the fee is worth it for frequent Southwest flyers.