Here are some reasons why you may want to consider adding e-commerce to your site The growth of online shopping - serving your customer better With the Covid 19 pandemic, many more people are using online shopping. They are becoming comfortable doing online transactions. This trend will continue. Now is a great time to better serve your customers by adding ecommerce to your website. Even if you are in a service industry which relies on face to face service, adding an ecommerce shop may be beneficial. For example, beauty and hair salons can have an online shop for purchases of products between visits; dentists can offer an online shop for specialist toothpaste, floss and brushes. Widen Reach and Engagement When you add ecommerce to your website, it may also provide an opportunity for you to reach customers within a wider geographical area. This can allow you to expand your business without adding a physical store to other locations. Additionally, you can more easily market to your customer database if you captured their email addresses.  It is the same reason why so many physical stores offer loyalty cards to market to their customers directly. I recently visited an artisan store that sold mostly to tourists until last year. Fortunately, they had worked to develop a good database of overseas customers who receive their newsletter over many years. Although they do not have many overseas tourists due to Covid restrictions, they have made online sales from repeat customers worldwide. Convenience and Customer care An online store means your customers can always make an order, even late at night. Certain seasons of life are hectic and online shopping can make life easier. I appreciate avoiding the traffic and busy queues during busy times. It also offers the convenience of shopping late at night without interruptions. For all the above reasons, adding ecommerce to your small business website may offer your business additional marketing opportunities, widen your customer base, and makes it easier to market your products and offers to your customers.