Nowadays, prospective patients are savvier and they want to do their own research before committing to a treatment or practice. Their sources of information can come from within their own circle of friends and family, from a general practitioner or from their own research. Especially when it comes to one-off treatments and procedures, prospects are happy to travel out of their locations to find a suitable specialist. For example, here is a screenshot of Google search results for relevant keywords relating to cataract surgery. As you can see, there are hundreds of people searching for an eye specialist in Sydney alone. That means there is huge market potential to tap into. In addition, if you have a professional and impressive online presence, users will consider you above other similar specialists for any given treatment. If you have an online marketing system set up as we shared with you today, your impressive website presence, Google reviews, lead magnets and offers will exponentially increase the chances of winning referral jobs. At the very least, it’s way more likely than a passive practice that has nothing going on to prove that they are the better choice. So our answer is yes, online marketing definitely works for specialists.