Forex Affiliates and Introducing Brokers are similar in the sense that they are both types of partnership with a forex brokerage with the purpose of promoting that brokerage to potential client/traders and be rewarded through some type of a commission payout scheme. The difference between the two is that an Introducing Broker does not merely sent over the lead or referral, like the Affiliate Marketer does, but remains in contact with the client/trader, mentoring them and helping them enhance their trading experience and maximize their chances for trading success. Thus, IBs are much more than simple liaisons between clients and broker, but have a stake in the success of each customer. To fulfil their role, IBs need to have the knowledge and expertise to be offering financial advice, and since their fate is tied to that of their referred customers, they stand to earn much more for each referral in the long run. Both provide customers with a way to gain access to specific services.