We help reduce waste by giving unsold or surplus clothing a second life, keeping it out of landfills. Brands often produce more stock than they can sell, and if these items aren’t sold, they may end up being thrown away. By reselling genuine ex-high street and online brand clothing, including cut-label items, we’re preventing perfectly good garments from being discarded and wasted. When you shop with us, you're choosing a more sustainable option. Instead of contributing to the fast-fashion cycle, where items are quickly produced and just as quickly discarded, you’re helping to extend the life of quality clothing. This means fewer resources are wasted on new production, and less textile waste is sent to landfill. So, shopping with You Know Who’s isn’t just kind to your wallet – it’s a greener, more eco-conscious choice that supports the idea of reducing, reusing, and recycling in fashion!