PPC stands for Pay-Per-Click. It is a cost-per-click advertising model used on the Internet. Essentially, it’s an advertising technique that charges advertisers only when one of their ads are clicked. Advertisers bid on keywords that users use to search online, then users who click on those ads are taken to the advertiser’s website and are charged a fee. PPC advertising also differs from other forms of online advertising because it requires multiple components such as keyword research, advertising creatives and effective landing pages in order to bring in traffic that converts into sales or leads. For example, if you’re an advertiser looking to promote your new DVD release, then you would pay $2 every time someone clicks on your advertisement. The more people who click on your advertisement, the more money you’ll spend. There are different types of AdWords campaigns that can be set up by researching and analyzing competitor keywords as well as assessing keyword traffic and competition level. However, this will depend on what type of products or services you are offering. There are different types of PPC like:- Paid Search – Ads appear alongside relevant results based on the keywords they bid on. To see how well your paid search strategy is working, monitor performance metrics such as impressions and CTR (click through rate). Paid Social – Many companies are now focusing more towards paid social media advertisements. Paid social media advertising delivers content to targeted audiences at specific times in order to increase customer engagement rates and customer acquisition rates.