Nowadays, e-commerce is one of the fastest growing business sectors. Therefore, web design is becoming more and more demanding and complex. However, thanks to the latest trends and technologies, building websites has become easier and more effective. Enterprises operating in this industry can already benefit from such facilities as content personalization, artificial intelligence, chat bots and many others. Thanks to these tools and new technologies, website design can be faster and more optimal, which in turn contributes to a faster increase in the company's profits.