Thanking your customers for their business can go a long way, and a customer appreciation strategy ensures you say thank you in the best way possible. Customer appreciation strategies are often designed to show customers that you care about their experience with your brand while also driving loyalty. In turn, this can boost your sales and engagement. Here are some tips that can help you create a customer appreciation strategy: Reward top shoppers–Mailchimp’s automated rewards allow you to treat loyal customers to exclusive offers, freebies, surprise sales, and more. Doing so can strengthen your relationship with your customer. Send postcards–Printed postcards can be sent to repeat shoppers and VIP customers to show your gratitude. You can also send personalized postcards to contacts on their birthday or special holidays. Ask for feedback–By sending surveys to your customers, you can demonstrate your willingness to improve their experience with your brand.