To prioritise features for your MVP, you need to do some in-depth research and identify your target audience first. This way, you will get an overview of their biggest motivations, limitations and pain points. Another reliable strategy is to analyse the market demand and your competitors' activities. Check what solutions they have already introduced and how your MVP can fill in a gap in the market. On this basis, you will be able to determine the key features of your digital product that will create added value to your potential end-users, solve their problems and bring innovations.