Viral YouTube videos, as well as the ones published on other video platforms, are strong marketing tools. Before we discuss how to make a video go viral, let's have a look at the core benefits of viral marketing:
Brand awareness. On average, viral videos get 5 million views in 3-7 days, and this is a pretty huge brand awareness boost.
Increased engagement. Viral videos are more engaging than any other video type, like demo videos or explainers. The matter is that the goal of a viral video isn’t to sell but to get an explosive effect for brand awareness, as the first aim. The main goal of viral videos is to increase brand awareness while forgoing sales.
Viral content affordability. Creating viral videos doesn’t need expensive equipment - the most viral videos ever were shot with a smartphone. In this case, investing in idea development makes the most sense.
Emotional connection with the audience. Viral videos are usually highly emotional. For brands creating them, it means the opportunity to build emotional bonds with the audience and pay attention to the brand’s values.