Making a logo isn’t about using clipart or splashing some colors out. It’s the whole thought process behind each logo. Indeed, people are often tempted to opt for free logo generators, but in actual it does no good to their business. The reason being, you never know how many people are using the same logo for their business. Moreover, the designs lack real depth. You achieve that depth when the communication logo conveys the message you want to convey. This is why your logo needs a human touch. The creative artisans put in so much work in designing a logo. They are skilled and have knowledge of the design principles. They know how to transmit the right message and what fonts and colors to evoke certain feelings.