A person may use click-through rate (CTR) manipulation to benefit their website or hurt a competitor. Using click bait is one of the most well-known tactics to inflate metrics for personal gain. It involves using sensationalized article titles to entice readers to click a link. However, the content may be unrelated or misleading. Someone may also use CTR manipulation by generating artificial clicks. The goal of this tactic is to fraudulently create an impression of popularity. A person may also pay for a click farm, which is a dishonest entity that clicks on links from various devices and IP addresses to inflate metrics. Read More