Athletes and fitness enthusiasts use athletic tape to help ease pain, prevent injury, or rehab an injury. In recent years, more athletes are using kinesiology tape over traditional tape like the SpiderTech Gentle Roll because it doesn't immobilize joints while supporting the muscles in a rubber band style. In addition, many athletes believe kinesiology tape gives them a mechanical advantage in an athletic contest. However, the more tangible benefit athletes get from wearing kinesiology, and traditional sports tape is injury prevention and rehab. Although more athletes use kinesiology tape, traditional sports taping remains the most common injury prevention method.