In such a competitive industry, most online operators make sure they have a good sportsbook or casino bonus to incentivise new players to sign up with them. Ideally, this should be coupled with regular promotions for existing players, as well as a loyalty programme to reward more frequent users of the site. It’s not enough to be varied and creative though, as in our operator reviews, including our Europa Casino review, we also carefully comb over the terms and conditions to determine the true value of these bonuses.