Copywriters are typically hired by companies or organizations to write copy for various forms of marketing and advertising materials, such as websites, brochures, advertisements, email campaigns, social media posts, and more. These materials are used to promote products, services, or brand image, and the goal of the copywriter is to create compelling and persuasive text that will motivate the audience to take a desired action. Copywriters may work for advertising agencies, in-house marketing departments, or as freelance writers.