Learning how to sell online involves choosing the right payment method.
To make the right decision, you need to do your research.
Make sure you know how your customers want to shop. For example, Statista found that in America 96% of customers preferred to use a credit card in 2022, followed by 74% who liked to use PayPal. So if you don’t offer PayPal you’re alienating a lot of customers!
When picking a payment processor, look at:
Fees: How much the payment gateway will take as a percentage of each sale, but also setup and cancellation costs.
Limitations: Make sure your preferred payment method accepts your products.
Ease-of-use: Place a demo order using your chosen payment gateway to make sure the process is smooth for customers.
Countries covered: Make sure the payment gateway you’ve chosen covers the country your customers are in.