Podcast marketing is all about creating and distributing your audio or video message. You can create your podcast or use existing podcast episodes to promote your business. This marketing technique is mainly meant for businesses that provide information and entertainment services. Podcasts are similar to the radio show, where you play the recorded audio message on the air. The message is then recorded and broadcast to the audience. The advantages of podcasts are that they provide an extremely effective and personal way to promote your business. Also, podcasts are highly cost-effective.