Although Apple pushes its privacy initiatives as one of its biggest selling points over its competitors, this is a worthwhile question; this is your child’s data, after all, and they’re not old enough to consent to its use. Looking at the privacy disclosure page for families on Apple’s site, we see this quote: “At times, Apple may make certain personal information available to strategic partners that work with Apple to provide products and services, or that help Apple market to customers. Personal information from your child will only be shared by Apple to provide or improve our products and services; it will not be shared with third parties for their marketing purposes.” This may sound somewhat foreboding, particularly in the vagueness inherent in the first sentence, but similar language may be found not only on the Google Family Link privacy statement . Apple goes on to say it will share the information of a child with its banking partner, Green Dot Bank, should you choose to set up an Apple Cash account for your kid.  All in all, while the terms are in line with what you’d expect from a company that deals in data ( and certainly better than many ), it’s up to you whether the potential personal information sharing is worth the potential risk. If you’re concerned and would like to see what kind of data is collected, or even download what of your child’s data Apple has gathered, simply sign in with your child’s Apple ID on this page and follow links there to make those requests.