At Pinch of Yum, we love using natural light for our recipe videos. The gorgeous, soft lighting matches the food photography style on the blog. Plus, it’s free! When filming with natural light, find a location where the light is even for the longest period of time. A north-facing window is usually a great location to shoot. When filming video, you are typically working over a longer period of time than you are when shooting still images. During that increased filming time, natural light can shift and change with the time of day and weather. Be sure to monitor the light as you film and adjust your white balance and fill cards accordingly. Artificial lighting is also a great option. It provides an even, consistent light and light temperature that you can turn on any time of the day. That being said, artificial light can be a costly option, particularly if you are hoping to replicate the true beauty of natural light. Depending on the size of your work space, working with artificial lights can also be bulky and cumbersome to work with and store.