Yes, in fact, Baidu has many analytics tools at your disposal. Each tool has its unique strengths and features, meaning you can gain a holistic overview of your website’s SEO. The first tool, Baidu Index, is similar to Google Trends and is a great tool for getting insights into types of keywords and content trending across mainland China. Baidu Index can also be a powerful tool for keyword research and creating a blueprint for your content strategy.
Baidu Webmaster is another powerful tool that can help with your SEO. This tool is very similar to Google Search Console; it allows you to track the keywords you are ranking for and see the changes in your organic traffic in different time periods. This can be very insightful as you can see which search queries bring you the most traffic. Finally, Baidu Keyword Planner gives you the ability to check keyword volumes – another crucial aspect of proper keyword research.