Pay-per-click (PPC) advertising is a form of online advertising where businesses pay each time someone clicks on one of their ads. PPC advertising is available across Google, Bing, and social media channels. The benefits of PPC advertising include the ability to target specific audiences, control ad spend, and track campaign performance in real-time. By using Google Ads, businesses can display ads to potential customers at the exact moment they are searching for a product or service, increasing the likelihood of a conversion. They can also increase brand awareness, engagement and sales through advertising to their target audiences on social media, including FaceBook, Instagram, TikTok, Twitter and Linkedin.