When it comes to writing down branding requests for proposal, there is no one format that companies use. If you are writing the document to gain the attention of potential branding agencies to take on your branding or rebranding project, ensure that your proposal is eye-catching and comprehensive. Use the guide below to create a branding request for proposal that is sure to help the company with its branding plans. 1. Briefly Describe the Branding Request When writing the kind of services you want to have for your company and the expectations you have from a branding agency, a single paragraph is enough. Make sure to write relevant and engaging content. The project overview must be well-written to allow potential branding agencies to decide whether or not they are willing to put in the time and effort for the branding or rebranding. The company sending out the branding request for proposal must indicate the due date for final proposal responses, contact information, and budget plan for the branding project. 2. Provide Company Background and Possible Challenges In writing the company overview and its history, it is critical to be detailed. Incorporate a short story that contains helpful facts to aid the branding agency with its future campaigns. Write out who you are, the mission statement, values, culture, vision statement, and company goals you wish to achieve. The information helps the agency to create a suitable branding identity for the company. A company brand can encounter issues that are internal and external. In such cases, being honest about them helps a branding agency to construct solutions. Ask critical questions that help determine potential issues. 3. Describe the Branding Project Requirements The scope of work is the heart and soul of the branding request for proposal. As such, you must detail the work scope, and the more specific the details are, the better. List out all possible deliverables, including carrying out market research and focus interviews for the brand reception of the target audience. It also consists of audience classification, brand elements auditing, brand strategy, and online branding references. It is advantageous to create a minimum idea of the project scope to alert vendors of your expectations. 4. Indicate the Hiring Criteria for Branding Agencies Write up your definition of a perfect candidate to bring your branding project to life. Indicate the possible benchmarks you expect from a branding agency in terms of size, proximity, working model, and experiences. When writing the hiring criteria, make sure that the metrics are clear to all participating agencies. 5. Write a Clear Description of the Writing Format Create a list of the proposal requirements to help vendors understand the selection criteria. Enumerate the composition of the branding request for proposal along with the decision-making factors you intend to use. Ask interested applicants to provide relevant information about their branding firm, employees, experiences, and techniques they use. Indicate that you require work samples and portfolios. It is also advantageous to ask for budget estimates. Having a uniform writing format allows for better judgment and efficiency in selecting the best candidate. 6. Discuss the Timelines and Budget Plans In the project requirement section of the proposal, you discuss possible timelines and budget plans briefly. However, in the last section of the branding request for proposal, you must indicate concrete and specific information. With an idea of the deliverables, timeline, and requirements, you now have a clear definition of the workload and budget plans. When creating deadlines, make sure to include the issuance date, due date, and launch date of the branding project.