HARO (Help a Reporter Out) is a platform where journalists and bloggers can connect with sources for their articles. HARO link building is a technique used in search engine optimization (SEO) where businesses or individuals respond to HARO queries related to their industry and provide expert commentary or information to the journalist.
In exchange for the information, the journalist may include a backlink to the business's website in their article, which can improve the website's search engine ranking and drive traffic to the site. HARO link building can be an effective and low-cost way to build backlinks and increase visibility for a website. However, it's important to ensure that the backlinks are from reputable sources and relevant to the website's content, as low-quality or irrelevant links can have a negative impact on SEO.