We mentioned it briefly above, but basically, the answer is to save you time. If you were to interact with all of your target audience in a way that was going to grow your account significantly, you would need to do it all day. There simply isn’t enough time in the day for anyone to do this – even if your brand is your full-time job. You need time in your schedule to do other things, like create more content. Outsourcing your social media automation is a great way to give yourself some time to build your brand, while the day to day stuff is taken care of.