Live chat is a key part of customer relationship management, but it’s not always included with CRM software. Some CRM tools bundle live chat in a software suite with customer databases, and others offer live chat as a CRM extension. There are also live chat tools that have a built-in CRM solution. For example, live chat features are included with Salesforce CRM, and HubSpot Live Chat can be bundled with HubSpot CRM software. Alternatively, Olark is a live chat tool first, but it has an integrated CRM within the platform.