Right about now. While this year Black Friday falls on November 24th, many brands have already launched their Black Friday fitness deals earlier in the month or as part of holiday season promotions. To secure the finest choices, beginning your Black Friday shopping early is a smart move to avoid missing out on the deals you have had your eye on — they tend to disappear in a flash. Right about now. While this year Black Friday falls on November 24th, many brands have already launched their Black Friday fitness deals earlier in the month or as part of holiday season promotions. To secure the finest choices, beginning your Black Friday shopping early is a smart move to avoid missing out on the deals you have had your eye on — they tend to disappear in a flash.