It's simple: We provide custom software development for startups for a mixture of cash and equity, typically a straight 50/50 split for the total cost of development. For example, you have a software development project that would cost $50,000. You pay $25,000 in cash to KiwiTech during the course of the project. And KiwiTech takes $25,000 in the form of equity in your company at your current valuation.