Behavior-based marketing automation allows you to automate event-based marketing campaigns. Our behavioral automation API works by identifying the most important consumer behaviors for your business. This way, you can engage with users at just the right time, even if you’re busy or off the clock. By connecting with users at timely intervals, you can ensure they stay interested in your brand and increase the likelihood of them taking an action, such as finalizing their purchase or signing up for your newsletter. Behavioral marketing can also help you regain the attention of your customers by reminding them of the products that initially piqued their interest. Here are a few other ways you can use behavioral automation: Campaign engagement–Send automated emails when users interact (or don’t) with your campaigns. Website engagement–Send users relevant and timely emails based on their behavior on your website. Purchase behavior–Send appreciation emails, product recommendations, or special offers and discounts when contacts buy, browse, and add items to their carts. App engagement–Send marketing campaigns based on user activity in your apps.