Several companies have been investing in DevRel for a very long time, including MuleSoft with their MuleSoft Ambassadors program. This program allows ambassadors to help devs and users connect and share their experiences, as well as speak publicly and coach others.
The result is that they can better help their product managers, get to know their personas better, build more efficient go-to-market strategies, etc.
You can read more about this topic in our article “How developer champions can help with product adoption”. In it, which Sabrina Marechal and Jason Johl, from MuleSoft, talk to us about the importance of a developer community, how PMMs and developer community managers can work together, how MuleSoft’s developer community is structured, how champions help with GTM strategies, and so much more.
GitHub also has a developer relations program, though the company hasn’t invested in it as much as other organizations. Their strategy focuses on highlighting people’s contributions, making sure devs have all the resources they need to grow, and other grassroots tactics.