Facebook advertising is similar to other digital marketing platforms. It has an array of advantages as well as a couple of drawbacks. For instance, it diminishes organic reach because you have to pay to get your ads viewed by a larger crowd. There is also a widely known issue with the platform misreporting some metrics. Sometimes metrics are inflated in favor of Facebook. Even though Facebook has published measures that are there to remedy this misreporting of metrics, only time will tell if they will rectify the problem. Additionally, doing your own Facebook ads requires a sizable budget to obtain the desired results. This has created a shift as the most preferred social networking platform. If you want to do your own ads on Facebook, you should consider the risks as much as you would consider the advantages.