The price of Patagonia clothing isn’t something that can be easily ignored. They charge a lot for their clothes, sometimes even showing some ridiculous prices for a simple t-shirt. It’s understandable when you start to look at where they are spending their money.
Sustainable sourcing is significantly more expensive than getting materials from any vendor available. That’s exactly why most brands outsource to China and don’t care about the environmental impact they make. To lower their impact, they need to charge more.
The company also works to provide living wages for their employees. If they threw minimum wage at everyone that worked in their stores, you could probably get a black fleece significantly cheaper. Instead, the company chooses to support those who work hard to make them thrive in the business.