The only requirement for using Amazon ads is that you need an actual physical product that you wish to sell. If that sounds like you, then Amazon ads can be an extremely effective way to drive sales and revenue. From there, you will need to set up an Amazon account. Once that is set up, you can create an ad campaign!
Having said that, Amazon advertising is typically best for companies looking to scale and scale fast. If your product, fulfillment center, shipping, and logistics are all sorted, then Amazon advertising is the fastest way to grow your company by kicking your sales into fifth gear. If executed correctly, an Amazon advertising campaign can help transform your business overnight. You just need to make sure that whoever is running the campaign is an expert in setting up, and optimizing, an Amazon ads campaign.