Cagayan de Oro is famous for the Higalaay Festival held annually on August 28 to celebrate the city's patron saint, St. Augustine. It is one of the most celebrated events in the town and presents a colorful and culture-rich experience. The festival begins during the first week of August, providing a three-week-long celebration involving numerous activities such as marathons, exhibitions, agricultural trade fairs, fluvial parade, sponsored events to the patron, pageant competitions, and a cultural street dancing parade. The city also offers thrilling activities for adventurous visitors, such as whitewater rafting at the Cagayan de Oro River.