Total experience (TX) is an approach designed to create superior shared experiences for government agencies’ citizens, constituents and employees.
To create a shared superior experience that focuses on and emphasizes the human experience with the technologies supporting them, TX interlinks:
Citizen/constituent experience (CX): Understand several dimensions of citizens/constituents  — wants, needs, expectations, beliefs, feelings and past experiences.
Employee experience (EX): Increase employee satisfaction, retention, skill level, safety and productivity.
User experience (UX): Combine business objectives, user needs and design best practices to optimize digital products.
Multiexperience (MX): Interact across multiple touchpoints — mobile apps, web, augmented reality/virtual reality (AR/VR) and wearables with a combination of approaches — voice, touch and vision.
A TX strategy also interlinks digital and nondigital techniques from these four disciplines to increase citizen and employee confidence in, and satisfaction with, government services. Enabling citizens to have access to government services through multiple channels helps enhance inclusion, equity and the overall experience.