Market research is the systematic process of gathering, analyzing, and interpreting information about a market, its consumers, competitors, and industry trends. It involves collecting data to understand various aspects of a market, such as consumer preferences, buying behavior, market demand, and the competitive landscape. The goal of market research is to provide businesses with actionable insights that help them make informed decisions about their products, services, marketing strategies, and overall business operations. By understanding the market environment, businesses can identify opportunities, mitigate risks, and tailor their offerings to better meet customer needs and expectations.