A lot depends on the peculiarities of the product, of course, but there are common must- and nice-to-have elements which should be considered in media and entertainment app development of any kind. Multichannel and cross-platform presence is one of the key things to success. Creating personalized and interactive user experiences is a crucial part: you should study your audience’s behavior, make use of these insights and predict what the audience wants. Data processing and analytics will come in handy for this task. Try to engage the audience and deliver your service or product in the way your users want. Scalability & flexibility of your software is essential for your seamless growth. At some point, you are likely to need integration with third parties to expand the range of your services.