When a search engine returns its search results, it gives you two types: organic and paid search. These are both viable solutions for a given SEO search but are different in many ways such as:-
Paid Searches
They are paid ads.
Website owners have paid to have their web pages appear higher on google ranking and have achieved paid ranking.
It is a quick process and doesn’t require time and effort but is not cost efficient.
Organic Search
These are entirely free of cost.
There are various techniques implemented to achieve an optimal result.
It is a time-consuming process that uses keyword searches to reach the optimal result.