Caire creates skincare for women 35+ because we believe the mature wiser woman has a right to demand advanced science that meets her specific time of life skin change issues. Your founders, Lorrie and Celeste are over 40 (well over 40!) themselves and were disappointed in the beauty world for assuming that anti-aging skincare should be GENERALIZED for everyone regardless of age or time of life need.      To be fair to all you big beauty companies out there, the female empowering healthy skin anti-aging science didn’t exist until pretty recently to actively defy hormone caused skin molecule decline, but it does now and it’s time to show the world that women today can literally face aging differently and better.