Search Engine Optimization, or SEO for short, is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. There are four main components to SEO:
1. Keywords: In order to improve your website's ranking, you need to identify which keywords people are using to search for websites like yours. Once you know which keywords to target, you can incorporate them into your website's content (e.g., blog posts, web pages, etc.)
2. Backlinks: One of the most important factors in SEO is backlinks. A backlink is when another website links to yours. The more high-quality backlinks you have pointing to your website, the better your chances of ranking highly on search engines.
3. Mobile-Friendliness: In today's world, it's important that your website is optimized for mobile devices. More and more people are using their smartphones and tablets to access the internet, so if your website isn't mobile-friendly, you're missing out on potential customers/visitors.
4. Page Speed: Another factor that affects your SEO is page speed; specifically, how fast your web pages load when someone visits them. If your pages take too long to load, people will get frustrated and leave without looking at any of your content. Google also takes page speed into account when determining where to rank websites in its search results