Generally, the Brison price is about $300 for a healthy pup. However, when it comes to purchasing a purebred dog, the price can vary significantly depending on the breeder, the size and age of the pup, and the location. For instance, a 4-month-old Bichon Frise from a reputable breeder in Dallas may cost $1,500 to $3,000 while the same puppy from a breeder in New York City may cost $3,000 to $7,000.