As highlighted in this article, there are many ways you can “trigger” people to share your content over social media. This all begins with a content amplification strategy. Identify the best platforms on which to focus your efforts. Make sure the content you want to amplify is of high quality -- it should be either educational, informational, or serve some other want or need for your audience. There are also software tools available for free -- or that you can purchase -- to help you automate your social media distribution.