We may offer incentives related to the collection, retention, or sharing of personal data that may be deemed a “financial incentive” or “price or service difference.” For example, we may offer you a coupon or promo code in exchange for signing up to receive marketing emails or text messages from us. The perks of membership in our loyalty program may also be considered a financial incentive under some privacy laws. If you opt in to such an offering pursuant to the terms described at the time of signup, we may collect information such as contact information, transactional information and inferences, internet or other network activity, and device information.
Participating in any of our financial incentive programs is always optional and you can opt-out (e.g., by unsubscribing to email or closing your loyalty program account). When you do so, you will forego any additional financial incentives through these programs.
Any difference in price or rate, such as a discount, will be directly related to the value of the data. We estimate the value of the data by considering the time and cost associated with procuring such data versus the expenses related to the provision of the financial incentive. From time to time, we may provide additional terms that apply to a particular financial incentive, which will be presented to you at the time you sign up for the financial incentive.