Traditional natural referencing brings together optimization techniques used to improve the visibility of a website on a global or national scale while local referencing focuses on a given region or locality. So if you are a company selling tires, for example, traditional SEO can help your site appear in the first results when an average Internet user vaguely searches for “tire purchase”. Local SEO, on the other hand, will allow you to target your audience by optimizing your site on terms such as “sale of tires in Lyon” for example.