Email Marketing objectives are: Building and nurturing customer relationships by providing them with valuable information.  Driving conversions by motivating recipients to take a specific action, like making a purchase, signing up for a service, or filling out a form. Promoting products or services by highlighting new products or services, or offering special deals or promotions. Customer retention by providing higher value information through email than competitors. Boosting brand awareness by reminding about the brand to customers and potential customers.