Some common bidding strategies for Google Ads include manual cost-per-click (CPC), automated CPC, target return on ad spend (ROAS), and maximize conversions. Manual CPC allows you to set your maximum bid for each click Automated CPC adjusts your bids based on Google's prediction of which clicks are most likely to result in a conversion. Target ROAS sets bids to maximize revenue based on a target return on ad spend Maximize conversions automatically sets bids to get the most conversions possible within your budget.