Going it alone, or trying to quit cold turkey, means relying solely on your willpower to quit. However, nicotine is so addictive that people often underestimate how difficult it is to resist cravings using willpower alone. Nicorette delivers a controlled amount of nicotine to your system to soothe your physical cravings and allows you to focus on mental aspects of your quit, which helps Double Your Chances of Quitting.