Using HTTPS:// to secure your website is only getting more important, Google now even using if a website has a valid SSL Certificate for ranking, so you won't rank as highly without a certificate.Customers and users are also becoming more aware of the importance of online security; especially when handling sensitive personal data, or when taking and storing credit or debit card payments.Valid SSL Certificate, particularly "Extended Validation" or EV certificates helps build trust and ensure your customers feel safe doing business with you.