The customer satisfaction survey is necessary for companies to gain an understanding of the satisfaction level of their customers with the products and services. Some key tips to conduct an effective customer satisfaction survey are as follows: 1) Set up goals as to why to conduct a survey of customer satisfaction. 2) Determine the target audience for this survey such as customers based on demographics or psychographics etc. 3) Develop a survey including specific questions that require detailing answers beyond just “yes/no” and ignore too much questioning. 4) Select deliver channels for the survey: over the phone, online, through an app or in-person, etc. 5) Decide the start and end date for the survey and offer an incentive to attract customers to fill the survey. 6) Greet every participated customer at the end of the survey and display the results of the survey.