CoolPlas, Coolsculpting, and Cryolipolysis are all the same cosmetic treatments that remove excess fat in stubborn areas by freezing fat cells, killing and breaking them down in the process. Cryolipolysis is the medical term for the freezing process as used in body contouring. CoolPlas and Coolsculpting are some of the many brands of equipment used to perform Cryolipolysis. Since Coolsculpting was the originator of the process and held a patent to the technology, it is more widely recognized. Much like many of us who ask for a Kleenex (the brand) when what we really want a facial tissue (non-brand specific but still the same). Now that the patent on CoolSculpting has expired, many other brands are using the same technology and achieving similar and at times better results at a lower cost.