The main purpose of Sonic Branding is to create an audio identity that connects with a target audience and helps to differentiate a brand in the marketplace. It is a way to create an emotional connection with customers and differentiate a brand in the competitive market. Sonic Branding can be used to create an easily recognizable jingle, sound logo, or piece of music that is associated with a brand. This is used to create an emotional connection with customers and to create a lasting impression in their minds.