Not all web developers are experts in UX design, and many UX designers aren’t adept web coders. Even so, your website should consistently measure and improve the user experience. So, you may need to hire multiple professionals who can work together (or hire an agency like us;). UX fixes can be as simple as making the menu more navigable or having fewer CTAs so pages feel less pushy. The ultimate goal is to provide a positive experience so visitors easily flow through their buying journey with you.