When you write a new post, think of a title that will be similar to how someone might search for the topic. This will make it easier for potential new clients to find your page rather than somebody else’s. Use relevant keywords in the body of your post to describe the topic, your practice, the regions you practice in and more. Make sure you use both “attorney” and “lawyer” in your writing. People will search for both, and leaving one out of your post can mean missing out on new leads. Think about specific keywords your target audience will search for. Use these terms in your writing so someone searching for them can find your post.
Your blog should serve one purpose: building your client base. Utilize SEO to drive traffic to your webpage from search engines. Focus your writing around one specific keyword per post and make mention of your practice area and geographic location.