Startup founders spend more time understanding and understanding the market in which their companies are competing. Expanding the provision of both services and products. Knowing who your competitors are and what they offer can help you highlight your products and services. This will enable you to set your competitive pricing and help you respond to competing marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors’ weaknesses, and improve your business performance. You can also assess any threats posed by both new entrants to the market and existing competitors. This knowledge will help you to develop realistic solutions about the success of your company.