Creating high-quality content is vital for enterprise SEM. Content should be relevant, authoritative, and unique, catering to different stages of the buyer journey, including awareness, consideration, purchase, and retention. It should address the search intent of users by providing valuable information and solutions related to their queries. Engaging audiences across various channels with different types of content, such as blog posts, videos, infographics, webinars, and case studies, is crucial for improving website visibility and generating valuable leads.