Here’s an excerpt from an interview with our Business Development Director. When asked about how Relate came to be, she replied:
“People talk about ‘entrepreneur mindset’ and how exciting it is to start a new business, how the Internet makes it easy to do that. But in reality, it’s complicated, there are so many things to learn, and so many choices of tools. It’s overwhelming.
Understanding and managing everything also takes too much time for a small business that’s already overworked. And to hire digital experts is too expensive for many startups, they don’t have the budget.
Looking at our brand and the customers we service, there was a gap in servicing small businesses with DIY marketing products that help them grow online. Our goal is to remove the complication, so they feel empowered to successfully grow their business”.