People skills are by far the most valuable to your success. You can always hire a professional to assist you with the technical details. If you are gifted with both skills (which is rare), may the force be with you. Most companies base 80% of their hiring decision on technical skills, yet 85% of turnover is due to behavioral incompatibility. We’re so hung up on fulfilling the technical requirements that we frequently forget we’re dealing with people, and fail to identify or analyze the necessary people skills required. Always remember: People give to people, not to institutions. So instead of taking the next course on gift annuities, pick up a copy of How to Win Friends and Influence People by Dale Carnegie.