More than 70% of CV are rejected, and a common reason for this rejection is that the CV don’t make it past the applicant tracking system (ATS). ATS is an automated process to make it easier for a hiring manager to fill a position. With ATS, if a CV doesn’t have the right number of CV keywords, it never even makes it to the hiring manager. You can avoid this problem by actively looking for more keywords and paying close attention to the job description.