I do have a couple of clients on custom websites and one is super custom. And so that was working a lot with the developers. And it was a very custom type of structured data because they're not a shop. They were a franchise across Australia. So this is multiple local pages and things like that. So it all needed to be coded by hand. And like Nick was saying, I basically gave the guy, I said, here's some JSON-LD. And he knows what JSON is. So he knows what JSON-LD is. Can you get that to appear on every page with the information that you get from the database and probably after about two or three takes, we had it perfect. And it was very complicated structured data, including localization, services they offered and things like that. And he got in a few little iterations.