Society is highly focused on physical appearance and attributing too much value to how someone looks. If you feel bad about your looks, you are more likely to make purchases that will "fix" it, including weight loss, beauty, and anti-aging products. This is why marketing efforts focus so much on "flaws" that are actually perfectly normal, including weight, cellulite, acne, wrinkles, hair loss, and more. These messages become pervasive and can influence how you think and feel about yourself and others.