Some of Amplitude's competitors are Google Analytics, HockeyStack, and Mixpanel. Google Analytics Google Analytics is one of the most popular web analytics services that provide its users basic tools and data statistics for mostly SEO (search engine optimization) purposes. Briefly, it helps you to track and analyze the traffic of your website/product by the customer to collect the important data. HockeyStack HockeyStack is an end-to-end SaaS analytics tool that helps you understand which marketing channel or sales campaign brings the highest LTV & increase retention with no code. Mixpanel Mixpanel is the one who has an important seat among the competitors with its various analytics features. It offers you the right tracking methods to stand up in the market during your marketing journey. With its easy-to-use interface tracking data is easy and beneficial.