PESO analysis is a systematic evaluation of the effectiveness and impact of the different media channels within the PESO Model. It involves assessing the performance and outcomes of Paid, Earned, Shared, and Owned media efforts. The analysis aims to measure key metrics such as reach, engagement, conversions, brand visibility, and ROI for each media type. PESO analysis provides valuable insights that help inform decision-making, optimize resource allocation, and refine marketing and communication strategies to achieve better results.