Copywriting is absolutely something that can be done in-house – but we don’t always recommend it. This is mainly because of resources. Finding, hiring, training, and maintaining a full-time copywriter can be costly and time consuming. Plus, your businesses just flat out might not need a full-time copywriter – you might only need a few web pages written or the occasional blog post published.
In our opinion, it’s less important to have an in-house copywriter and more important to hire a professional copywriter. You need a seasoned veteran who understands the process of copywriting and how to create copy that truly gets the job done. Be sure whoever you work with has plenty of experience and has written for companies from numerous industries.