The definition of content collaboration is the activities and processes that bring various parties together to produce one or more pieces of content—from blogs to case studies, video marketing campaigns, webinars, whitepapers, brochures, or any other kind of sales and marketing collateral.
Content collaboration also refers to the platforms, software, tools, and processes involved in producing marketing content. By setting up efficient content collaboration processes, brands remain in control of their brand identity and messaging across the channels they use as they target various audiences. From freelancers to agencies, content collaboration also refers to external stakeholders involved in the content creation process who need to align their processes, workflows, and deadlines to safeguard the quality of their output.
Discover Studio and empower your teams to create on-brand digital content in minutes.