"Research, research…research! The only way you can realistically say what you like about a firm is because you know something about it!
In particular, you should look at whether the firm in question has any particular specialisms. Delve deeper into those and you might find that the firm has worked on a high-profile case which you can mention.
You don’t necessarily have to stick to only the boring stuff, it may be you like the social aspect of a firm, which may have been rated particularly high on the Chambers Student Guide.
It’s all about scouring the website and Google. Plenty of candidates will do this and look at the front page but may not delve much deeper."
Oliver Grech – JLD Executive Committee Member