Bright Body products don't fit neatly into the "box" of traditional Ayurvedic products OR traditional cosmetic chemistry products.100% traditional Ayurvedic skin and hair care means only edible ingredients, no preservatives, no synthetic ingredients.100% cosmetic chemistry products often means only synthetic ingredients, including many fillers and potentially harmful ingredients.We take the good stuff from both disciplines to create safe and powerful plant-based products that pack a punch. That means we use:Powerful Ayurvedic herbs + food grade ingredients that nourish skinSafe synthetics that boost product performance + stabilityWe firmly believe that our nontraditional approach means you get the safest and most effective nontoxic products on the market.