Yes, Microsoft Advertising allows you to target specific audience members depending on your target audience. Microsoft Advertising allows you to choose people of specific ages, geographical locations, genders and even tailor it to specific devices like laptops or mobile phones. This is one of many great features that Microsoft Advertising offers. Here at Website Energizers, we use our 5 W’s of digital marketing to help you work out who your target audience is and where they hang out online to get the most out of your Paid Ads.