The holidays season is the busiest time to run Facebook ads. Every business is spending on ads to send their offers across. It makes the CPC more expensive than the rest of the year.
With a big sum of marketing budget at stake, creating a pitch-perfect Facebook advertising strategy during the holiday season becomes important. Here are few tips:
Come up with an enticing holiday offer
Follow the Facebook 20% text in images ad rule
Use additional Facebook ad placements
Start early with a test campaign
Leverage the custom audience feature
Schedule your organic and ad campaigns in advance
Keep track of your performance