The influence of Millennials and Gen-Z consumers cannot be overstated in today’s fashion landscape. These two generations are not only the largest consumer demographics but also have unique preferences, values, and behaviours that significantly shape brand success. Understanding and effectively engaging with these demographics are crucial for any brand striving to remain relevant and competitive. In this panel discussion, we will discuss the parameters that need to be considered by fashion brands in order to see business success. The speakers will also explore strategies, challenges, and opportunities for creating successful brand.