Timeframes are flexible. Here's how to approach it: 1. Average sales cycle: Analyze your historical data to understand the average time deals typically spend in each stage of your sales cycle. This provides a baseline for setting timeframes. 2. Stage-specific considerations: Certain stages, like qualification or negotiation, might naturally take longer than others. Set realistic timeframes based on the activities involved in each stage. 3. Regular pipeline review: Monitor your pipeline regularly and identify deals that have stalled in a particular stage for too long. This might indicate the need to adjust timeframes, address objections, or move the deal forward.