The main difference is that the X5 Design Lab service is provided by the Incomedia Software House which develops the program. We are partners of Incomedia. Thanks to our network, we can offer a specialized and professional Team for a website that is well-finished in many respects. Our prices are more affordable allowing you to choose the most suitable plan. You have included a Hosting Plan and depending on the options also the software license. When you request a project from us, in addition to offering you a Personal Agent (Specialist) who will follow you during all phases, we will provide the multiple experiences of our Team, made up of webdesigners, webmasters, content managers, webmarketing and SEO experts. A Team with varied skills for a successful site.