Logos represent a brand globally. So it’s not about drawing some lines and shapes, putting them together in a frame, and then calling it a Logo. Contrarily, every line, shape, and dot in the logo stands for something meaningful, as do color and fonts. Put another way, every minor and major thing displayed in the logo conveys company characteristics, values, and attributes.
Indeed, a lot of thought process goes into logo creation. All these efforts help the brand differentiate itself from the competition and catch consumers' attention. Not surprisingly, businesses of all sizes are prioritizing logos these days.