There are numerous benefits of using YouTube to distribute your advertisements, and because YouTube is a subsidiary of Google, content created on either site can be transferred and displayed on the other. If you choose to begin using AdWords, Google’s online advertising service, you will only be required to pay when viewers actively select your video ad or choose to watch your video ad after it plays for more than 30 seconds. With AdWords, advertisers can connect with their audience in unique and memorable ways by showing ads based on where their viewers are located and what they are interested in at the moment.
It is possible to customize video ads on YouTube by using the site’s Video Editor tool and measure the success of these advertisements with YouTube’s free analytics tool.
AdWords uses an advertisement format called TrueView, which allows viewers to interact with ads. TrueView advertisements are notable for enabling viewers to skip ads after the first five seconds have played, among other popular options. TrueView video ads can appear on mobile devices and desktops alike when users access YouTube or another site affiliated with Google.