Content writing relies much heavier on effective SEO techniques for a number of reasons. For one, content isn’t commercial. It is meant for enjoyment free of charge for the reader. So, it is something that readers are actively looking for and if they enjoy it, will share it with others. Additionally, since content writing is longer, there is more opportunity for content writing to rank for keywords in search engines. It ends up attracting more views to your content and can increase your number of backlinks.