Fundamental analysis plays a significant role in assessing the value and potential of investments. Look for brokerage platforms that provide fundamental analysis tools and comprehensive research resources. For instance, if you wanted to purchase shares of Apple stock, you would like to be able to research Apple's company financials, Apple's earnings reports, Apple's analyst ratings and Apple's industry research. Having these tools readily available on the platform allows you to evaluate the fundamental strength and prospects of potential investments, enabling you to make informed decisions based on fundamental factors.