When Google launches new core updates, it’s normal for some sites to see changes in performance. If your site’s performance declines, you may have to improve your content strategy in order to recover. In most cases, it takes a few months for sites impacted by a Google core algorithm update to bounce back. Note: A drop in search engine performance isn’t always related to a technical issue with your website. Instead of focusing on technical issues with your website, put your energy into improving your content strategy. Google has provided extensive guidance on how to make your content more helpful for readers. In general, the best way to improve your Google ranking is by approaching your content from the reader’s point of view and creating content that is truly valuable. Original research and reporting are helpful whenever possible. Google also tends to prioritize unique analysis or perspective that stands out from what’s already online. Additionally, your content should be well-produced. While great research and writing are key, it’s often not enough on its own for your content to rank. You’ll also need to pay attention to formatting and the overall quality of the web page. The content should be laid out in a way that is easy to scroll through, with visuals included where appropriate. Additionally, it should not contain any spelling or grammar issues.