Viewer retention is impacted by several factors when producing a YouTube video. The length of the video can influence how many viewers remain until the end. Videos that are too long may cause people to lose interest or become bored, while videos that are too short may leave viewers wanting more content. The production quality of the video affects viewer retention. Poor lighting, audio, and camera work can be distracting for viewers, leading them to abandon the video before it’s finished. The content of the video itself has an impact on viewer retention. If the topic is not engaging or relevant, people will likely lose interest quickly. If there isn’t any new information being presented, viewers may also decide to stop watching.