Customer engagement is the connection and interaction between customers and your business. Engagement encourages customers to share in and interact with the experiences your brand and business creates for them. Engagement and retention go hand in hand, so companies must invest in customer engagement to maintain their client base. When properly executed, customer engagement strategies can foster loyalty and brand growth, while also contributing to retention rates. Rather than focusing on revenue, your business can look for ways to create value for customers, which makes them more interested in and willing to engage with your brand.