According to various news sources Adidas terminated its partnership with Kanye West, who changed his name to Ye in 2021. In October 2022 after he made some anti-Semitic comments on a podcast called Drink Champs.
Adidas said that his comments violated the company’s values of diversity and inclusion, mutual respect and fairness. Adidas also stopped selling and producing his Yeezy branded products, which generated nearly $2 billion in sales for the company in 2021.
However, Adidas said it will continue to sell the sneaker and apparel line without the Yeezy name and branding, as it owns the design rights for them.