The Ladbrokes exchange is a platform that allows people with differing opinions on the same event to bet against one another, without the need for a bookmaker.
The Ladbrokes betting exchange offers customers greater choice and flexibility and can offer better odds for your bet.
Ladbrokes introduced an exchange to their website so they could compete with the Betfair Exchange, who themselves entered the sportsbook market.
Exchanges rely on liquidity (players placing bets), without a large number of players the exchange cannot offer enough of this liquidity.
Its hoped that the Ladbrokes exchange can grow, as more choice for us punters is always a good thing.