We must aim for higher positions with the keywords that we already rank with. Instead of gunning for keywords that rank on page two, push for keywords in the top three positions to drive more SEO traffic. Search engine results pages (SERPs) follow a rule where the top position is more valuable than the second. Once we move a keyword from the second to the first position, we can get more traffic than moving a keyword from the third to the second position. If we aim for the highest rank, we must tick more checkmarks. This requires creating more valuable content with more authoritative sources and experience.