This is one of the questions we receive most, and we understand why. Content marketing usually doesn’t produce instant results in the way that digital advertising would. To truly make the most of your content marketing efforts, your brand needs to consistently publish content that is relevant to each channel, buyer persona, and that is optimized for both readability and search engines. When you’ve accumulated enough useful content to delight your audience and establish your brand as a thought leader within its industry, you’ll find that content marketing is one of the most powerful investments you can make.