First things first, ensure you're applying your eyeshadow to clean skin. So, either once you've stepped out of the shower or after you've used your cleanser.  Then, prime your eyes using either a primer or translucent powder. The latter might be better for soaking up any excess moisture if you have oily skin. Then, you can apply your cream eyeshadow using either your fingers or an eyeshadow brush. Use a tiny amount - a little goes a long way. Finally, allow time for it to set!