Monitoring your progress is essential for understanding what’s working and what needs improvement. Here’s how you can track your Google Map SEO performance:
Google My Business Insights:
GMB offers a handy built-in analytics tool called Insights, which provides valuable data on how users interact with your Google Maps listing. You can see metrics like views, clicks, calls, and requests for directions. This information can help you gauge the effectiveness of your current Google Maps SEO strategies and identify areas for improvement.
Organic search rankings:
Keep an eye on your local organic search rankings for relevant keywords. If your local maps SEO efforts are successful, you should notice an improvement in your Google map rankings over time.
Google Analytics:
You can use Google Analytics to monitor traffic from your Google Maps listing to your website. By setting up specific goals, you can track conversions, such as calls or form submissions, to measure the success of your SEO efforts.
Third-party tools:
There are plenty of third-party tools available that can help you monitor your Google Maps rankings, such as BrightLocal, Whitespark, or LocalFalcon. These tools can provide you with detailed information on your listing’s performance, including ranking changes over time.