Search Engine Optimization or SEO is a whole lot process that allows search engines to
bring traffic to the websites and blogs by the use of the most wanted keywords. The
keywords search plays a huge role in SEO. It is unpaid online advertising and marketing
contrasted to paid online marketing preceded by Google Adwords. Today, it is the most
sought-after medium that is used by many business companies that are keen upon
expanding their business on a wide online platform. A better option other than paid
search options.