Given that financial advisors belong to a highly regulated industry, you can expect strict conditions and limitations on how to use Google reviews in your marketing efforts. It’s still the SEC’s role to protect investors from being misled by financial advisors reviews. The new SEC rule, called the Investment Adviser Marketing rule, is designed to comprehensively and efficiently regulate financial advisor marketing communications.
The Securities and Exchange Commission Investment Advisers Act of 1940 contains comprehensive guidelines governing registered investment advisers or financial advisors. Advertising and solicitation rules were first adopted in 1961 and 1979, respectively, and have since gone through waves of changes.