Social networks are the most well-known and commonly used social media platforms. These include Facebook, Twitter, and LinkedIn, and they are essential to an organization because they will enable you to forge deeper connections with your customers. Media sharing networks (such as Instagram, Pinterest, YouTube, and Vimeo) allow you to share different media types, which is a great way for an organization to share or curate engaging content. Microblogging sites (Twitter, Facebook) provide the opportunity to submit short written entries or links to other sites. Community blogging sites, such as Medium and Tumblr, allow for longer entries, which is an excellent way for your customers to read more about your brand. Finally, discussion networks, such as Quora and Reddit, let you conduct market research by seeing what your customers are saying about your organization, brand, products, or services.