Marketers use social networking to achieve their business and/or marketing objectives.Social networking helps them connect with old, current, and future customers. Social networking helps them build brand awareness, engagement, and sales.To meet these objectives marketers share recreational, informational, or transactional posts, images, videos, etc on social networks. Building a following provides access to and interaction with new, recent, and old customers. Sharing blog posts, images, videos, or comments on social media allows followers to react, visit the company’s website, and become customers.Based on where these activities are taking place customers to engage with the input from marketers and take actions as per their wish.Social networks allow marketers to engage with their audience in a non-intrusive manner, allowing them to make an informed decision.Thus helping a marketer generate much better engagement with their customers.