You may have heard not to post on social media too often as it comes across as being spammy. Well, this is true for posts that appear on the feed but stories are an exception. A general rule of thumb is to post at least once a day and not more than three times a day. If you start posting every hour, your followers will definitely unfollow you. Instead, create a strategy and post different content everyday. Not all your stories have to revolve around your products or services. Create one story a day that adds value, speaks about a trending topic or gives your followers some kind of incentive.