Once out of the shower, gently pat your body dry with a soft towel. Avoid rubbing, which will essentially exfoliate away your tan and lead to a patchy, uneven finish. Many fake tans can be drying, so be sure to lock in moisture with a super-hydrating body lotion or cream (more on this later). Avoid anything with anti-acne or anti-ageing ingredients like salicylic acid or retinol and apply your moisturiser to the skin while still slightly damp.