Often referred to as local search, or “Local SEO,” it is the process of legal marketing with techniques that work across a multitude of on-line and off-line platforms. The objective of these tactics is to ensure that your firm’s information is optimized to appear in search engine results for relevant search queries closely related to what your ideal case types. Simply stated, local SEO services use a process of elevating your law firm’s ability to appear within a defined geographical location, placing your value proposition in front of potential legal clients in need of the services you offer.