Integrating your online store with third-party applications, organization’s ERP and CRM system, etc., can substantially help gain business advantages. You improve your operations with streamlined functions and with improved operations, you can achieve higher levels of customer satisfaction. You can also track all your data, customer responses, etc., and get more insights on your performance and take steps to improve it. With efficient data tracking, you can also ensure transparency in your operations which works well for enhancing goodwill and building customer trust.