Search Engine Optimization (SEO) can benefit both businesses and consumers by making it easy for people to find the products, services or specific brands they are searching for online. Businesses use SEO agencies as part of their digital marketing strategies to ensure their offerings show up on Google and other major search engines when a prospective customer searches keywords related to them. Most often, a Search Engine Optimization company is hired to provide the tools to increase sales, to improve brand awareness, or to promote specific goods or services. SEO can also improve the quality of leads and drive engagement with potential customers, through creating high-quality keywords and content, improving user experience, and encouraging email signups, chats or video views.