4 examples of effective initiatives within speed optimization Lazy load of content on website Lazy loading is a way in which information is not loaded until it is needed. This ensures that the entire page does not have to load from the server before the result is displayed to the customer. Compression of images On modern websites you will typically find a lot of images. It is important that these are compressed for web to avoid a slow website. We also optimize any videos you have on your site. Minifying CSS and Javascript Some of the speed is lost if the code takes up too much space. We clean up the code and remove everything that is unnecessary without changing the functionality of the code. Website server speed We take a look at your server's capacity and speed. If you run on an old or incorrect server setup, it will affect the speed.