Product line pricing significantly impacts brand identity by establishing a brand's market position, whether as a budget-friendly option or a luxury provider. The range of prices and products reflects the brand's inclusivity and adaptability to different customer needs. By offering various price points, companies can attract a diverse customer base, and by delivering consistent quality across the range, they can build trust and loyalty. Customers often start with entry-level products and, as their loyalty increases, move up the product line, strengthening their relationship with the brand.