Employee advocacy happens when a team member shares content about your company, whether online or offline—for example, a social media post about your brand, shared by someone who works for you.
To get more specific, maybe they’re showcasing their favorite products from your new line of dog ponchos on Instagram! Maybe they’re re-posting a job listing for a new Executive Assistant/Barista! Maybe they’re live-streaming their experience at the big industry conference in glamorous downtown Omaha!
Basically, any time your employee posts positive content about your company or their experience working for you, this is employee advocacy in action.