For most clients, you’ll see initial links in month four, with the numbers starting to accelerate in months six and onward. This is because the process requires rankings to start generating momentum. Our onboarding process identifies low difficulty, high link intent topics to minimize that time to value. Before links start happening, you’ll see keyword rankings start to improve, so you don’t have to worry about going six months without any idea of what will come out the other side. It’s worth noting that a key tenet of our passive link process is the ability to rank, which assumes the client is following sitewide SEO best practices and nothing existential will hinder their ranking performance. We can help solve some of these issues through our SEO consulting services.