Add to your keyword research by following these 8 steps to find the best entity query terms for content creation: 1. Study your niche and know which entities your audience cares about. 2. Map how business goals can be supported by content. 3. Conduct a user sentiment analysis. 4. Use good keyword research tools. 5. Create a list of important and seed entity phrases. 6. Study your audiences’ search intent for entity-first-indexing. 7. Use schema markup to help search engines understand your content. 8. Conduct a competitive gap analysis to find topic authority entities.