It is estimated that there are more than 2 billion people who use YouTube on a monthly basis. It is important to amplify your business presence by getting more views. As a business channel, it is crucial to understand and implement the fundamentals of creating a YouTube channel before you attempt to increase your viewership. You have to outline certain considerations such as the brand’s visual identity and the target audience. The following tips can improve the number of views on your YouTube video.  Use search engine optimization Set up a Google Ads account  Familiarize yourself with the YouTube algorithm  Use metadata recommendations  Include custom thumbnails  Organize and create video playlists  Bypass the algorithm with cards and end screens  Create unique videos aimed at increasing conversion rates  Focus on audience engagement  Partner up with other YouTubers  Promote your YouTube video across all social media platforms