There are several ways VPS affects your SEO efforts. First of all, having a private server means you don’t have to share your resources with other websites, so everything runs faster and smoother. This is something search engines like Google appreciate and are bound to reward with a higher rank. In addition to that, using VPS hosting means that you have a separate IP address and won’t be dragged down by other websites’ poor reputations, as it often happens with shared servers.