The Fractional CMO’s responsibilities can vary depending on your company’s goals, resources and challenges. But just like a chief marketing officer, your Fractional CMO will be responsible for all of the marketing in your organization which can include managing stakeholders and the marketing team.
When you hire a Fractional CMO, they will be responsible for driving growth. Essentially, they will work to grow the company’s base of users or customers, increasing revenue and profits, driving engagement and retention, and continuously updating a marketing strategy that will allow your business to reach its goals.
Some of the typical responsibilities could include:
Develop and implement marketing strategies to create a stronger competitive advantage
Find opportunities in the markets that fit your company’s products and services
Position your brand to optimize the perceived value
Convert customers and drive brand loyalty
Create demand through awareness, your online presence and promotion strategies
Convert marketing from an expense into a revenue driver
Develop paid search and organic search marketing