The ads are crafted to feel like personal music recommendations, making them more relatable and appealing to the audience. We incorporate visuals related to activities, interests, movies, and sports to grab their attention with content they already enjoy. By running ads on Facebook & Instagram, you prequalify listeners off-platform, ensuring only those most likely to save, follow, and play your track on repeat reach Spotify. This early spike in engagement signals genuine interest and can trigger algorithmic growth on Spotify.