Local Rank Placement (LRP) is an SEO strategy whereby websites target pages and keywords specific to a geographic location. This involves optimizing for localized search terms, tailoring landing pages for different areas or cities, and using local citation sites like Yelp, Yellow Pages, and Foursquare to help increase visibility in the local market. LRP is a great way for to increase visibility and reach potential customers in a specific area. It can also help to improve the overall ranking of a website in the local market. By optimizing for localized search terms.