Review of the ‘Tips for PR Pros’ in the Award Entry Kit and Success Guide. The most important tip is to include specific outcomes which demonstrate a triple win:
a win for the cause a win for the company a win for the individual(s) who led the project Award-winning projects do more than increase awareness of their cause. So, rather than highlight awareness-building, Meaningful Impact encourages award entrants to focus on measures of engagement and the ways in which their project:
improved the lives of the cause beneficiaries increased value for the company’s stakeholders benefited the project team personally and professionally