One approach to make your cover letter stand out is to include a reference from the company, if one is provided by the employer. If you have a reference, include his or her entire name in the opening paragraph to bring the reader’s attention to them right away. In the body of your cover letter, you should also mention a specific success story or statistic from your previous position. For example, if you outperformed your coworkers in terms of expanding the number of suppliers at your company, be sure to explain the specific amount of vendors you gained and how it impacted your organization.