The power of Google Ads lies in its ability to show the right kind of ads to customers in different stages of the buyer journey. People use specific search terms for when they want an overhead view of a product, when they want to compare products, when they want to buy a product, and everything in between.
Set your campaign right to match your ads with your target audience, and you are likely to drive more customers to your business, whether it’s through impressions, clicks, or conversions.