Google Ads Smart campaigns – formerly known as AdWords Express – are automated campaigns designed to help small and local businesses get up and running on Google Ads as quickly as possible. While the option of automating your ad campaigns may sound tempting, we don’t normally recommend using Smart campaigns due to the limited control you’ll have over your ads. Note that Google has made Smart campaigns the default option for all new advertisers, so you may already be using this campaign type without knowing. If you’re not sure whether you’re using Smart campaigns, contact us for a free no-obligation audit.