Because user experience paves the way to a positive interaction with a client. It’s a tool used to engage users and encourage them to make a purchase. A great user experience design starts with user research. It positively affects the sales funnel, increases client lifetime value and loyalty, and helps to set a robust connection with your brand.
When you are kilometers away and there’s no human presence on the website, you need to use UX design to compensate for distance and lack of emotions.