When it comes to business, the ROI is one of the most important criteria for not just finance companies but also most of the other managers. While there are a lot of specialized tools that can help you measure the return on investment, here we will explain some of them and how they can be utilized in your business. One such widely used tool is Google analytics, which helps you measure B2B Digital marketing ROI by understanding marketing goals and costs, and extract the metrics from inherent cost to derive ROI.