A typical flyer is around the size of a sheet of computer paper. It is 8.5′′ x 11′′ in the United States or an A4 (8.3′′ x 11.7′′) in the rest of the world. When it comes to flyers though smaller formats are also popular. The following are the most typical flyer sizes:
The normal font size is 8.5′′ x 11′′. It has adequate room for photographs graphics and lengthier paragraphs.
The size of 5.5′′ by 8.5′′ makes it simple to distribute store and hold.
A 5′′ by 7′′ piece of paper is roughly half the size of a letter. It s simple to transport and keep moving.
A smaller and more compact size is 4′′ x 6′′. 4.25′′ x 5.5′′ is another option for this size.
Always consider the real size and shape of the finished result when developing a flyer or leaflet (or other printed product) at each stage of the design process. A design that works for a letter-size flyer will probably not work for a tabloid-size flyer while a design that works three times as an accordion fold will probably not work for a letter-size flyer.
Determine what it will do its size and how it will be folded just before you begin the drawing process. And before you define them figure out where the product will fit in your funnel as this will lead you to the best size material and shape for displaying your drawing.