Developers are in high demand which make them tough to hire. It can help to craft your job description in such a way that it won’t scare them off. So no long lists of requirements full of jargon. Write something that draws attention and quickly gets to the point.
Don't go overboard with bullet points: For a gender-balanced pipeline, only 1/3 of your job description should be made up of bullet points. The fewer bullet points you have, the less likely good candidates will self-select out.
Keep it simple stupid: Simple, concise sentences perform best. On average candidates spend less than 6 seconds looking at your job post so chances are they will not stick around to decipher long confusing sentences.
Balance out gender-coded language: Research shows that some words appeal more to one gender than the other which can result in a skewed pool of applicants. Make sure your job description is neutral by running your text through a tool like this linguistic gender decoder. You could even consider skewing it more towards women for roles or industries in which women are underrepresented.
Keep it short: Job descriptions with 600-700 words perform best. This is relatively short and should therefore help you to get to the point quickly.
Talk to your candidate and not about them: Use "you", "we" and "our" pronouns throughout your description. For example, instead of using sentences like "The ideal candidate will have knowledge of the industry" make it more personal. As in, "You know all about our industry."
Remember there should be more to your job post than just the job description. Include team pictures, perks & benefits, info about the company culture and more. Homerun allows you to easily create job posts with these kinds of visual elements that will show off your company culture. Learn more aboutHomerun's hiring software.