Video game concept art is the visual representation of ideas and elements that define the overall look and feel of a video game. It includes sketches, illustrations, and digital paintings that depict characters, environments, props, and other key elements of the game world. Concept artists use their creativity and imagination to bring concepts to life, exploring different designs, styles, and compositions to convey the game's themes, atmosphere, and gameplay mechanics.
Game concept art serves as a guide for the development team, providing a holistic view of the game's visual direction and helping to align the team's vision with the project goals.