Brands are recognizing that senior citizens are a fast-growing market that’s under marketed to. Globally, seniors are at a historical high of 600 million people around the world, and that figure is projected to hit 1 billion by the year 2030. Additionally, in the U.S. only aging populations are a multi-trillion dollar economic force. Brands just don’t want seniors’ opinions, they need them. Additionally, by providing feedback and companies you’ll help them improve products and services for you and your family.