If you are considering creating content at scale, it is important to plan ahead to make sure your activities and tactics are optimized. Here are some tips to get you started.
Choose the right content topics
Creating content at scale can save brands a significant amount of time during the ideation and creation processes. To do this successfully, you need to pick content topics that are evergreen, relevant, valuable, and useful. Doing so means you can update and repurpose the content as your campaigns mature and evolve.
Use the best tools and technology
Creating content at scale saves time in the long run, but there is still a lot of leg work involved. A lot of this can be minimized by choosing the right platforms, tech, and tools to support your growth. This could include digital brand templates, content calendars, creative automation tools, and social media dashboards.
Don’t scale too quickly
Running before you can walk could be detrimental to your content at scale strategy. It’s easy to fall into the trap of producing too much content in a rush, rather than focusing on creating that evergreen, original content we mentioned before. During the ideation stage, always question why you are creating the content, who it is for, what stages of the buyer journey it is appropriate for, and how it can be repurposed.