Franchising is a system of marketing goods or services based on close and continuous cooperation between legally and financially separate and independent companies: the franchisor (franchisor) and the individual franchisees (franchisees). In franchising, the franchisor sells a successful, refined and proven business model that it has previously developed and tested in practice. The franchisee thus enters a proven and therefore less risky business model, where he or she receives all the franchisor’s know-how along with a recognised brand. For this, the franchisee pays a joining fee (franchise licence). The franchisor gives the individual franchises the right, but also imposes on them the obligation, to operate in accordance with the franchisor’s concept. This right and duty authorises – and obliges – each franchisee to use the franchisor’s name and trademark, know-how and other rights arising from the franchise agreement. In doing so, the franchisor shall provide them with ongoing business support, in the manner and for the duration set out in the franchise agreement concluded between the franchisor and the franchisee to that end. The franchisor undertakes to provide ongoing support to the franchisee and to continue to develop the franchise system and the necessary support to the franchisee, and the franchisee undertakes to properly implement the overall concept of the system and also to recognise its responsibility for the overall system. The success of the franchise is also the success of the franchisor. Only if the franchise is successful will the business be profitable and successful for the franchisor. CST is a member of the Association of Slovenian Franchise Companies, which ensures the credibility of the franchise business model and provides a guarantee to partners of an ethical way of doing business