Yes, there are some common mistakes and pitfalls for dental web designers to avoid when creating an engaging website. The most important preventative measure is to ensure that the website design is guided by your strategic marketing plan and that it is user-friendly, optimized for a range of devices, and has a quick loading time. Another issue is that many sites over-rely on stock images and graphics, making them look generic and unprofessional. In addition, using too many plugins, bells and whistles can slow down load times and make navigating the site more difficult for users. It's also important to make sure the text content is optimised for SEO purposes – including relevant keywords throughout the copy. Furthermore, while pop ups can be an effective way to capture leads and offer targeted CTA's, they should not become distracting or overwhelming to visitors exploring your page. Finally, it's essential that you include contact information in a visible location and clearly list services, pricing, patient reviews etc., so visitors know exactly what you're offering.