To optimize your website's URLs, ensure they are concise, descriptive, and rich with keywords. Use hyphens to separate words instead of underscores or spaces. Avoid using irrelevant numbers or special characters. Implement proper URL redirects to handle changes or variations. Keep your URLs organized and logical, reflecting the structure and hierarchy of your website's content. Optimized URLs not only help search engines understand your content better but also provide a user-friendly experience. Additionally, they can improve click-through rates in search results.