Email automation can save you a lot of time. These automated workflows are triggered by a certain customer’s behavior. For example, they might receive an email if they abandon their cart before checking out, or if it’s their birthday.
To set them up, first, decide what action you want to trigger the workflow. Then, pick your WordPress email marketing plugin of choice and add it to your dashboard. All that’s left to do is to create the email with the plugin and specify the trigger.
Once your automated emails have been running for a while, make sure to take a look at the analytics your plugin offers. This way, you can check that your current structure is having the desired effect, and if it’s not, the data will show you the areas you’ll need to alter to see success.