Marketing consulting is a field that attracts more and more interest from both entrepreneurs and specialists from various industries. The benefits associated with its use are invaluable. First of all, it can help increase the company's profits by effectively positioning its products or services on the market. Marketing consultants usually specialize in different areas. Thanks to this, entrepreneurs can count on a well-thought-out action plan tailored to their needs. Marketing consulting also allows you to learn about new trends on the market, which is crucial for competing with other enterprises. Implementation of expert recommendations helps in building a brand, gaining new customers, and thus - achieving long-term business success.