Optimizing your website and blog content for good SEO takes more time and work up front, no doubt. However, when you do thorough keyword research and keep a good list of keywords that are a great fit for your business and your goals, you don't have to repeat your work. Currently, I am able to produce 1 SEO-friendly podcast and 1 SEO-optimized blog, and all marketing content in less than 3 hours per week as a solo-prenuer. I don't hire anything out.