Google Local Service Ads, or LSAs, are a more affordable way for HVAC contractors and local businesses to increase their leads and overall sales, based on local search queries. Local Service Ads connect HVAC contractors with homeowners who search Google for the specific services that your business offers. You only have to pay for the ad if the customer calls you directly through the ad. At Digital Logic, we’ll then review your phone calls, using a tracking software, and dispute any cost that came from an unqualified lead. This means that you literally only pay for quality calls.