A full SEO strategy typically encompasses 4 main components. Technical SEO, like page speed and a properly crawled site, generally revolves around issues of site performance. On-page SEO utilizes keyword research to influence your metadata like URLs, page titles, and meta descriptions. Content Strategy also leverages keywords to inform the types of content you should develop. And finally, Off-page SEO centers around building site authority using a link-building strategy. For your best chance at achieving success in SEO, you should employ tactics for each of these components.