At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with smoke-free alternatives. That is how IQOS, our heated tobacco system, got started.
The first IQOS devices date back to 2014. It was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 61 countries.
However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.