A great content marketing strategy all comes down to understanding the problems your target audience are facing and giving them the information they need to solve them. If your content can do this, your strategy will succeed.
Even better is when your content makes your audience aware of a problem they didn’t know they had. Then provides them with the perfect solution.
Ultimately there are 3 steps to creating a good content marketing strategy:
- First, determine who your customer is.
- Second, determine what information they need (the problem & solution).
- And third, determine how you tell and share the information (written word, video, images, audio).