Go-to-market strategies primarily come in two different types:
Product-led GTM strategies: These use products to acquire and retain customers over the long term. For example, a software app might offer so much long-term value that customers feel inspired to upgrade their package or continue subscribing for years to come.
Sales-led GTM strategies: These use marketing materials to build interest in a new product. They may use demo versions of the product or well-made advertisements to inspire purchases.