Recognizing Infatuation Infatuation frequently manifests itself as two individuals becoming "madly in love" with one other from the start of a relationship. Tremendous relationships are typically marked by extravagant gestures (think: The Notebook), intense physical attraction, and obvious emotion. This type of love is called "infatuated love." Infatuated love can be very flattering to both parties involved, but it can also be difficult to deal with over time. Usually, people experience infatuated love once with someone they meet face-to-face, but it can also happen later in a relationship through letters, calls, or online communication. When this type of love crosses the line into obsession, it can be a symptom of another mental health issue. If you're experiencing infatuated love and think that you or your partner may be at risk for harming themselves or others, it's important to seek help before something happens.