In 2018, the company introduced Facebook Gaming to give gamers another way to create popular livestream content alongside YouTube and Twitch. According to a report by Business Insider, Facebook Gaming offers higher conversion rates for viewers and less competition than Twitch or YouTube for content creators. This also makes the platform an attractive option for aspiring streamers. In 2018, the Level Up program was also launched so aspiring gaming content creators could receive financial support. Facebook also offers, as is well known, the possibility of maintaining direct contact with one's community with its own Facebook page. So you have a social network and a streaming platform in one.