I’ve listed some insights and analyses to understand app store complexity further.
1.  Search results and rankings
These algorithms consider user queries, keywords, behaviors, downloads, app store reviews and ratings, click-through rates, usage patterns, crashes, update frequency, and other factors to determine visibility and positioning.
2.  ASO factors
ASO specialists pinpoint key factors affecting app rankings: user experience, A/B testing, long-tail keywords, app localization, positive reviews, paid campaigns, in-app optimization, regular updates, AI algorithms, and app store analytics.
3.  Algorithm updates
For example, the Google Play Store algorithm has been known to evolve, incorporating more variables into its process (you will know more about this later) to promote high-quality apps that match your users’ interests and needs.