Recently I had the chance to work on a rebranding project for Strands of Faith, a hair care line that specialises in textured hair. The client wanted a clean look for the new logo, so she wanted to focus on the typography to convey a feeling of elegance and sophistication - but with a touch of fun. We explored different directions for the new look and ultimately landed on a round sans serif called Congenial. Then, through type manipulations, I added a custom S and played with some of the letters to connect the logo suite to the brand’s core value. The result was a sleek and friendly visual identity - perfect to attract the brand’s target audience.