The simple answer is, the more you can use electricity during off peak times and avoid use during peak times, the more money you will save on your bill. It’s important to remember that the highest rates are charged between 4pm and 8pm every weekday – the normal time that everyone gets home from school and work and starts using electricity. If you use very little electricity during this time, then you already have a head start. Customers who benefit most from Tide (and we mean they really are winning) are those who have solar panels and generate their own electricity during the day to use when rates are higher. And / or can store energy purchased overnight when rates are at their lowest.