There have been several changes and updates to Instagram recently, which have affected both users and businesses. One of the most notable changes is the introduction of the new algorithmic feed, which means that Instagram no longer shows posts in a chronological order, but instead uses a personalized algorithm to determine which posts users are most likely to engage with. This has led to some frustration among users who feel that their posts are not being seen by as many people as before, and some businesses have reported a drop in engagement levels.
Another significant change is the increased focus on Stories and the introduction of new interactive features, such as polls and question stickers. Instagram has also been experimenting with shopping features and has launched Instagram Checkout, which allows users to buy products directly from the app.
Overall, Instagram is still a popular and powerful platform for both personal and business use, but it is important to stay up-to-date with the latest changes in order to make the most of its features and reach your intended audience.