At Hogan we use the iceberg analogy. Above the water-line and visible to all are:
What You Do – the business and people results an individual achieves.
How You Do It – the observed behaviors that lead to those results.
Below the water-line, what people cannot see but can infer is there, is
Why You Do It – the personality characteristics that impact behavior.
The Hogan assessments help individuals by facilitating strategic self-awareness. Understanding the underlying work style traits, core values, and derailment risks that may impact behavior allows one to manage his/her behavior to increase workplace success. The Hogan assessments help organizations by identifying characteristics that may impact an individual’s job performance as well as his/her fit within a particular role, team, or organizational culture.