Traditional hearing amplifiers (Personal Sound Amplification Products or PSAPs) and hearing aids improve our ability to hear. Both instruments amplify sound with similar form and function. Hearing aids are programmed to fit a patient’s specific hearing loss based on a patient’s hearing test results (audiogram). Most PSAPs, on the other hand, can’t be programmed to a patient’s specific hearing loss. PSAPs typically amplify all sounds, but hearing aids only amplify the sounds you need (i.e., make soft sounds louder and keep loud sounds comfortable). In addition, hearing aids are generally not covered by health insurance and can cost on average $4,000 per set. GREAT NEWS… All Sontro OTC Hearing Aids use the otoTune mobile app software to determine your specific hearing profile and program the amplification settings to meet your hearing needs. The otoTune software is engineered for performance on mobile phones, using state-of-the-art machine learning (i.e., artificial intelligence) to select which hearing frequency and intensity regions should be tested to determine your hearing profile efficiently and automatically. Your personal results are wirelessly programmed to your Sontro OTC Hearing Aids for further customization. In addition, all Sontro OTC Hearing Aids are Bluetooth-enabled to enhance your listening environment wirelessly using the otoTune app.