Search engine optimization (SEO), search engine ads and social media ads are three strategies that we weave together to guarantee your content will appear in front of the right people. SEO makes sure your website and content strategy are aligned, making it easy for the right customers to find you online. Search engine advertising is the process of creating and maintaining paid ad campaigns, also known as Search Engine Marketing (SEM) and pay per click (PPC) ads, in Google AdWords, Google Shopping, Bing Ads, and Amazon. Social media advertising is the process of creating and maintaining paid ad campaigns to help you reach new customers on social media platforms like Facebook, Instagram, LinkedIn, Pinterest and Twitter.