To start with email marketing, small businesses should: - Choose an email marketing platform (e.g., Mailchimp, Constant Contact) - Build an email list through website sign-ups, in-store collection, and social media - Segment your email list based on customer preferences or behaviors - Create a welcome email series for new subscribers - Develop a content calendar for regular newsletters or promotions - Design mobile-friendly email templates - Test different subject lines, content, and send times - Monitor key metrics like open rates, click-through rates, and conversions - Comply with email marketing laws and regulations (e.g., CAN-SPAM Act) Start small, focus on providing value to your subscribers, and gradually increase your email marketing efforts as you learn what resonates with your audience.