People are spending a significant amount of their waking time online and are using different social media platforms to make important decisions that impact every aspect of their lives. According to statistics, approximately 57 percent of customers follow brands to learn about products and services. Post following brands online, a person's online journey continues. 89 per cent of visitors visit the website and make a purchase or influence others to make a purchase. The opposite also holds true. Approximately 45 per cent of customers unfollow brands for low quality content which translates into fewer visits to the website leading to fewer sales. In this age, social media is the first point of contact with your audience and hence, you must do it right.