Many web designers argue that design and UX are king – and, in most ways, they aren’t wrong. In fact, your website’s appearance and performance, both on-page and in search results, can make or break an online conversion.
In short, good web design can be used to capture the user from landing page onwards, skillfully guiding them towards a range of desired actions – from requesting a callback to making a purchase – all whilst building brand awareness, and reinforcing trust. Whereas a user may become ‘lost’, overwhelmed, or put off by a badly designed page or site, a standout web design will work to draw them through the sales funnel.