Training and motivating staff to provide exceptional customer service starts with hiring the right people. Look for individuals with a positive attitude, strong communication skills, and a passion for the industry. Provide comprehensive training on services, products, and customer service techniques. Offer incentives for exceptional performance, such as bonuses or extra time off. Encourage teamwork and create a positive work environment with regular staff meetings and team-building activities. Finally, lead by example and provide ongoing feedback and support to help staff achieve their goals.