Alcohol is very popular: even when the economy is performing badly, many people still drink alcohol. Still, the global economy can strongly influence the results of a company like Heineken. This happened, for example, during the corona pandemic. Because of the many lockdowns, people went out less often, which reduced the turnover in pubs. Most people drink beer for fun and when social traffic is quiet, this is not good for the turnover of a company like Heineken.