Search engines partly rely on user engagement to order search results. One great way is to show up more in visible local packs. So, things like photos, charts, and infographics are content that especially helps your users engage with your web pages. Same with reviews, this means they are likely valuable in several different ranking contexts. Being consistent in how your business’s Name/Address/Phone Number (NAP) is posted everywhere is quite important. The search giant places a lot of value on having that information accurate, consistent, and current. When it is found in the required format across multiple sources, then you have a stronger chance because Google is assured that it is listing trusted and correct information for your business. It helps increase chances of getting in the Google Local Pack Results.