When looking for a good quality bath towel, you should consider the following features. Look for 100% cotton material with plus yarn loops on the surface. Towels with over 600 GSM (the measurement of weight used for towels) are considered heavy and therefore plusher. Lighter towels simply aren’t as soft. If you want something more absorbent, opt for a cotton-poly blend with a low pile. Turkish cotton or towels made in Turkey are particularly high quality and dry more quickly than Egyptian cotton. After you’ve bought your towel, wash it before the first time of use to prevent getting covered in fluff!