There are certain tricks to find proper influencers for your business. Not all influencers are not as effective as you might think. The general rule is going with those influencers that share the same interest with your business. For example, a beauty blogger can promote a beauty product better than a food product; similarly a food blogger can promote a food product better than a beauty blogger. So, choose those who share a similar interest, then only you can fulfill your branding requirement.