SEO’s often talk about header tags when evaluating your on page optimisation.
Effectively when writing say a word document, you would often have a document title, and then several headings to split the different sections.
In SEO terms, these headings are used by search engines to gain a better understanding of what the page is about.
Headings normally have a numerical value attached to them, so a is normally the biggest heading, followed by , etc all the way to .
A lot of SEO’s will say that a web page should only have a single this is a lagely outdated thought. It isn’t technically necessary as HTML 5 supports multiple tags if structured correctly. Google have been open to say they can handle multiple H1’s too. However some SEO tools still report this as a warning.
The main take away from this is to avoid using meaningless Header tags, e.g. “ Contact us ” and repeating this on every page.
A talented SEO will be able to make a web page visually appear the same and utilise header tags effectively to help search engines understand the context and meaning of the web page.