Qualitative research in sociology is the study and analysis of theoretical facts about humans and their social surroundings and environment. It is carried out on the basis of qualities or factors that cannot be expressed in numerical terms but can only be explained. For example, the study of beliefs, behaviors, and relationships can be termed as qualitative research. It is also known as field research as the process requires direct inspection, observation, and interaction. Quantitative Research is based on the collection and study of numerical or quantifiable data about people or groups. It deals with things that can be measured and expressed in numerical terms. Aspects like gender, practices, professions, and opinions are a few examples of factors that are considered for quantitative studies. Surveys of different types like population surveys or marketing surveys are the best examples of quantitative research.