SITUATION EU medical division of pharma multi-national needing to improve the way insights are gathered on products by the Medical field-force, to effectively prioritize brand initiatives OBJECTIVE Develop a high-quality internal medical insights gathering process to enable strategic decisions APPROACH Design & rollout insights generation best practice, integrating and building on clients’ existing successful strategies Develop dedicated digital app ensuring learning & application across entire medical field-force IMPACT Pilot insights answered long-standing internal debate and shaped brand strategy Streamlined process & rapid collection and interpretation of data created strong example of innovation for other functions