There’s a lot to love about affiliate marketing. If you’re a retailer, then you get help promoting your products and you only have to pay people when they make a sale. Affiliate publishers also get to create a business without ever having to touch products or handle customer support. It’s not perfect, though. Businesses are unlikely to be able to rely on affiliates alone to promote their products, and some affiliates can bring your brand into disrepute by making false promises. It can also be tough for affiliate marketers to get started, and it often takes years to see significant income.