And there is a very clear answer to this: Neither… The web design, as well as the creation of online texts go hand in hand. Certainly, certain text passages need to be visually enhanced, but this should not affect the informative content of the text. When designing (new) websites, the responsible web designer and copywriter must work closely together to achieve the best possible result. The web designer makes sure that the user, thanks to an ideal user experience, feels like staying on the page and enjoys using it. The copywriter fills the page with relevant content that interests the user. He can also use keywords in a meaningful way, which will have a positive effect in the SERPs. The layout of the website as well as the online texts are to be aligned to the needs of the user and not to the needs of the Googlebot.