People who consistently fail are the ones who value success the most. To properly appreciate something delicious like success, you must actually require it. No soldier in the army that won the fight today understands the meaning of triumph as well as a dying soldier from the opposing army. He knows only victory or defeat, and both are terrible things. Success is not an accident; it is not a gift; it is not a reward. It is determined by hard work, learning from failure, and never giving up hope. Failure is essential to progress. Failure is tolerable when you're doing what you love, but it can't be tolerated for long before it becomes toxic. Thus, success is extremely addictive and poisonous to most. If you try to convince a successful person that they are failing, he will laugh at you. For no one likes to be told that they are failing. Only losers think this way. A successful person has so high expectations for themselves that failures are unavoidable sometimes. Otherwise, they wouldn't be considered successful individuals. The more you succeed, the more you will fail. The more you fail, the more you will succeed. There is no end to this cycle, because success and failure are subjective terms depending on your perspective. Everyone fails at something every day.