Yes, I've been working in the creative field for 18 years and actually come from brand development and strategy. And also from an advertising background. Over the years, it became clearer how much space is occupied by digital products and services and what opportunities that implies. Five years ago, I started Boana with Johannes to build digital products for start-ups, SMEs and larger companies. The topic of branding – especially from the start-up sector – kept coming in as a request. Also re-branding, i.e. brand renewal or further development for companies. They have noticed that they need a different appearance for emerging channels in the course of digitalisation, or that their orientation as a company has changed. This should then also be reflected in a new branding.