Links are often seen to be one of Google’s most important ranking factors, so they’re pretty important when it comes to helping your website rank. High authority backlinks can be a vote of confidence in the eyes of Google & an indication that your website is valuable & worth linking to.
Studies have shown that Google gives more credit to websites that have a higher volume of relevant, trustworth backlinks - but it’s about quality, not quantity when it comes to website links. Securing a good selection of high quality links from trusted websites that showcase your expertise & are relevant to your brand can add great value to your SEO offering & your website’s performance. This in turn allows you to showcase E-A-T which is a key ingredient to a successful SEO campaign.