Because the monthly active users on Facebook are increasing with each passing day, there’s no reason not to invest in this platform to reap the rewards. The social media channel gathers tons of user data, from location to age and interests. This allows marketers to tailor their ads to specific users - the target audience - and experience business growth.
Here are a few reasons to choose Facebook for running your brand ads.
- Highly targeted ads. You can tailor your promotions to specific customers through Facebook ads. For instance, you may want to target them based on their age, gender, interests, location, or job. Simply put, you can target them by using any behavioral or geographical data that the audience willingly shares on Facebook.
- Global outreach. The 2.93 billion monthly active users indicate people worldwide have Facebook accounts. A large user base offers a chance to reach your ideal customer and boost your brand.
- Organic reach. If you do not want to spend money on Facebook ads, you can share resources and materials to gain audience attention. The key is to offer value to the consumers, however. When the audience sees your posts in the newsfeed, they’ll naturally follow you. Nonetheless, note that this technique is a bit tricky due to rising competition. This explains why more businesses turn to advertising.
- Allows integration. Facebook isn’t a stand-alone platform. You can combine Facebook advertising with Instagram to reach a larger audience.
- Growing audience. As stated earlier, the audience isn’t any less on Facebook, and data reveals it is predicted to grow. So, the sooner you turn to Facebook advertising, the better for your business.