It's a website-building platform that's different from other Content Management Systems (CMS). However, Wix is a design-driven platform, not a 'pure' CMS. It has components and applications that function as CMS components. Users can use a CMS very easily with Wix. Everything is clear and manageable. You can create a website and begin managing content in under an hour with Wix as a beginner. If you are looking to capitalize on an idea quickly, this is what you need.