Pay per click is exactly what it sounds like. Every time a customer clicks on your ad you are paying for that click. Paid ads appear above organic search results. Just like SEO, there is an algorithm that determines your ad placement. This is called “quality score.” Quality Score is an algorithm that takes into account the quality of your ad and your keywords that support your ad amongst other considerations. Google Ads drive. Pay per click can help your business immensely because it is the first thing people see in the search results. Here are some statistics:
- Google shopping ads develop 85% of clicks
- It is estimated that for every $1 a business spends on an ad, it generates $8 in profits according to Google.
- Average conversion rate is 3.1% to 6% for search ads based on a polling of 2000 companies
- 65% of small to medium size businesses have a PPC campaign set up.