Use as part of morning and evening skincare routines. Apply onto cleansed damp skin and apply moisturiser/SPF in the morning and before night cream or night oil before bed. We would recommend using the serum in conjunction with our Ella & Jo 3 in 1 Hyaluronic Skin Mist which works on your topical skin hydration throughout the day (think of it like drinking water but its going directly on to your skin)