There are many reasons to convert from a free email account to a domain-based one, but here are the top three: 1) Customers are considerably more inclined to trust lily@lilysbikes.com than lilysbikestexas84@notmail.com. 2) With industry-leading spam and malware filters, Professional Email provides world-class protection. 3) Personalized email addresses are more successful in promoting your company. You give your web URL to clients and prospects every time you send an email, urging them to visit your website.