The decision to advertise on both Facebook and Instagram at the same time depends on several factors, including your target audience, budget, and advertising goals.
If your target audience is active on both platforms, it can be beneficial to advertise on both Facebook and Instagram to increase your reach and engagement. However, if your budget is limited, it may be more effective to focus on advertising on the platform where your target audience is most active.
Additionally, it’s important to consider the differences between the two platforms in terms of advertising capabilities and ad formats. For example, Instagram is a more visual platform that emphasizes photos and videos, while Facebook offers more diverse ad formats, including carousel ads and lead ads.
Ultimately, the decision to advertise on both Facebook and Instagram at the same time should be based on your specific advertising goals and target audience. You may want to start with a small budget and test both platforms to determine which one is more effective for your advertising goals.