Three keys to multichannel marketing success are:
• Consistency – Customers should get a consistent message across all channels. Using the same design elements promotes brand awareness and makes your company more easily recognizable.
• Flexibility – The consistent design elements need to be flexible enough to be used in various formats to address their effective presentation across all channels.
• Effective customer targeting – Using the correct channel to appeal to a specific customer group is an effective marketing strategy. Targeted marketing saves money by eliminating wasting resources on unproductive channels.