Apple cider is a more concentrated form of apple juice. It's the raw, unfiltered, unprocessed juice from freshly pressed apples. It's unsweetened but naturally very sweet. Cider is thicker than apple juice. It's not clear like apple juice, but rather a brown colour. See the glass of apple cider in the picture above to get an idea of how it looks, if you're not familiar with it. And yes, apple cider is 100% vegan!