Each tumbler is inserted into a Helix machine for color designs. The art is loaded and directly applied to the tumbler while spinning inside the machine. After the art is applied, it's followed by a UV-dried varnish. The varnish protects the logo that was applied to the tumbler. The artwork is not a sticker or vinyl application but a digital print. For laser-etched designs, we coat every stainless steel tumbler with its specific color, such as red or white. The laser follows a design path to etch away the color applied over the raw silver steel, leaving the logo design behind. The silver color will then show through where the logo was engraved.