Traditional marketing uses various offline channels such as television, radio, newspapers, magazines, billboards, direct mail, etc. This channel is characterized by a mass market except, they are generally campaigns that target all audiences with great imprecision.
Digital marketing, on the other hand, leverages online channels such as websites, social media, search engines, and email to reach a highly targeted audience. This approach allows for precise targeting based on demographics, interests, and behaviors, making it cost-effective and accessible for businesses of all sizes.