B2B marketing stands for business-to-business marketing. It’s the process of promoting products or services to other businesses rather than individual consumers. Unlike B2C (business-to-consumer) marketing, B2B focuses on building relationships with other companies to meet their specific needs.    Example of B2B Marketing: A software company selling CRM software to a retail business. The software company’s marketing efforts are directed towards the retail business, highlighting how their CRM can improve customer management and sales.