You can utilize CPM as a strategy on Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest.
Check out the average CPM advertising cost on each of these platforms in the table below and see how your CPM compares with our cost per thousand calculator:
AVERAGE CPM ADVERTISING COST PER PLATFORM
Facebook $7.19 per 1000 impressions
Instagram $7.91 per 1000 impressions
YouTube $9.68 per 1000 impressions
LinkedIn $6.59 per 1000 impressions
Twitter $6.46 per 1000 impressions
Pinterest $30 per 1000 impressions