A branch office is ideal because:  It doesn’t have its own legal personality (it is the same legal entity as its foreign parent company), this means that the parent company has control over the branch. It is attached to the main company and depends on the head office.  It does not require a minimum share capital for its constitution.  The parent company will be responsible for the debts incurred by the branch  This structure also makes it possible to test the new market by experimenting with the sales of products or services in the targeted territory, and to withdraw at any time if the experiment does not prove conclusive.