The "Top 2 Box" metric in market research refers to a method of analysis where survey responses are aggregated based on the two highest positive response categories for a particular question. Typically, these responses are represented by the top two boxes in a rating scale. The goal is to simplify data interpretation by focusing on the most favorable or positive sentiments expressed by respondents. For example, if a survey question has a 5-point scale ranging from "Strongly Disagree" to "Strongly Agree," the "Top 2 Box" would include the percentages or counts of respondents who selected "Agree" and "Strongly Agree." This metric provides a concise summary of the proportion of respondents with positive sentiments, making it easier to identify trends or insights at a glance. Using the "Top 2 Box" metric is common in market research and survey analysis, particularly when dealing with Likert-type scales, to highlight the prevalence of positive attitudes or behaviours among respondents.