There are several things you can do to avoid having your emails land in the spam box, such as… – Use a reliable and trusted email service provider. – Avoid buying email lists. – Avoid words that are likely to trigger spam filters. – Implement a double optin in your email capture forms. – Don’t include a lot of images in your emails. – Clean your email lists by removing subscribers who are either inactive or dormant. – Always send relevant and engaging content. – Avoid URL shorteners. – Create a preference center where your subscribers can tell you how frequently they want to hear from you, and the kind of content they want to receive from you. – Adhere to the rules and regulations that govern email marketing.