Assets unavailability. When online store users can't access a site and place an order, the business owners may lose potential profits and the audience with a further outflow of users from the site.
Business process suspension. Restoring internal online services after a DDoS attack can take hours or even days, with long downtime negatively impacting on commercial processes. Possible consequences may be delays in delivery, penalties, loss of reputation, and business partners.
Loss of positioning in search engines reduces company’s recognition among potential customers and severely affects reputation. As a result, this leads to promotion investment failures.