A domain authority (DA) score, which ranges from 1 to 100, is assigned to each website. Moz is the company that calculates and manages it. There are a variety of elements that will influence your DA score. The amount and quality of other websites that connect to your website is a crucial determining factor. If you want to compare how well your website performs on Google to your competitors’ webpages, this is a great metric to utilize. We monitor our website’s DA score, as well as that of our competitors, on a regular basis. This allows us to see how well our marketing efforts are assisting us on Google in comparison to our competitors.