When it comes to social media, it actually is an important part of brand awareness as well as the consideration phase of the sales funnel. All these social media platforms like Instagram, Facebook, LinkedIn, etc., allow businesses to build a connection with their target audience and take them through the funnel with interesting content and their needs to know more. By providing interesting and relevant information about their products & services, engaging with their customers, and providing free trials, it becomes simple for businesses to nurture leads into paying customers.