Just having a web presence for your business is a start but it is not enough. A poorly designed website is a major turn-off for potential customers. If your website is cluttered, the text is hard to read, call to action buttons do not work, there is no clear messaging, or navigation is impossible to follow, all this leads to a poor user experience and your website is doing more harm than good. You will lose business. Your website is often the first impression potential customers get of your business so it is imperative that it is designed following the basic tenants of web design and development. Here are the top 3 rules to follow in web design and development!