Sustainability Communications comprises all communication agendas of a company aimed at informing all stakeholders about the ESG initiatives and entering into dialogue with them.
The purpose is to cultivate relationships and build trust through transparent and credible communication and reporting. This includes the conception of a communication and reporting strategy oriented towards sustainability, the development of (digital) sustainability reports, and the establishment of an ESG website and social media communication.
The meaning of Sustainability Communications
Sustainability Communications is of strategic significance for companies. It forms the basis for ratings, thus exerting a direct influence on corporate financing. Investors increasingly take their decisions depending on whether companies are sustainable, act with social responsibility, and are able to demonstrate this in a transparent and trustworthy manner. Suppliers are encouraged to work with sustainable companies. Likewise, customers attach more and more importance to companies that are environmentally friendly and aware of their social responsibility. Therefore, the persons responsible for Sustainability Communications play leading roles in companies.