Cannabis companies face a unique challenge regarding SEO and link building. Because cannabis is still illegal in many parts of the country, cannabis companies are limited in some ways. As a result, cannabis companies must be especially aggressive in their SEO and link building efforts. Many companies outsource their SEO and link building to digital marketing agencies that specialize in working with cannabis companies. These agencies have the expertise and experience necessary to help overcome the challenges they face when trying to improve their search engine rankings. You can use a keyword research tool and implement your own SEO strategy. But for those who aren’t experts in Google’s algorithm, cannabis and CBD SEO can be hard to learn. That’s why most people outsource it. By outsourcing your SEO and link building to SEO consulting services, you can focus on what you do best: growing, distributing, or selling cannabis.