Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.*
There are many entry-level positions in the following:
Advertising
Promotions
Marketing
Public relations
Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.