THE REGISTRATION TAKES EFFECT FROM THE FILING DATE
With reference to Italian national trademarks and European Union trademarks, the rights deriving from the registration of a trademark are valid from the date of filing of the application for registration with the competent office (UIBM or EUIPO) and become effective from the date of registration.
Registration gives the owner the exclusive right to use the trademark in relation to the goods or services for which it is registered, and to prohibit others from using identical or similar trademarks for similar or related goods or services, if such use is likely to cause confusion among the public.