Work communities – The community you establish within your own organisation is the essence of your culture. People thrive off connection, which has increasingly become harder to foster as a result of hybrid working models. With human connection more critical than ever, the war on talent will be won by companies that manage to cultivate an engaged and dynamic community within their own 4 walls. 2. Social Communities – People used to come into offices because they had to. Now people come into town to work, but also to engage in the broader spectrum of activities that city centres offer. In this context external amenity and places to build meaningful communities with others becomes an important component of the office worker’s value proposition. 3. Entrepreneurial Communities – The strength of a business comes through a connected ecosystem of suppliers, customers and competitors. Entrepreneurial communities focus on small or start up, creative, technology and science-based occupiers. This dynamic environment relies on a high volume of shared information, transferable labour and mutual support. 4. Temporal Communities – Not all communities need to be enduring. Experience or project specific communities can drive value as a catalyst for innovation or regeneration. Modern placemaking strategies address this through the creation of ‘meanwhile uses, pop-ups’ and other activation activities. This helps to give a sense of place, providing hints to the future brand of the location, and to provide a social nexus for local communities to engage in otherwise forgotten and excluded spaces. 5. Regenerative Communities – As uses shift and places take on new purposes, the galvanisation and custodianship of new communities generate both economic and social benefits. This transformation is already underway globally, where we’re seeing secondary assets being repurposed for residential uses. As master developers take longer term custodianship roles with ongoing responsibility for the sites they deliver, and as they are judged by their own stakeholders on ESG criteria, well considered investments in placemaking and community creation will be critical.