The ability of Larry, the Digital Analyst to learn and improve is directly tied to the variables that were initially considered in the underlying models. As long as the number of variables doesn't change within these models, then the process of re-training and learning is automated. However, sometimes the models may require extensions to the original number of variables to factor in new channels, product categories, competitors, or even force majeure events that alter economic and market conditions (such as the recent COVID pandemic). These additional variables require retraining of the original models so that Larry's self-learning process can retain integrity and continue to generate meaningful predictions and recommendations.