In addition to a subject line, you can also add a preheader to your email. This is the first part of the email’s text, and is usually found after or underneath the subject line in the inbox. It provides a preview of the email’s contents, making it an excellent tool for encouraging someone to open the email.
You can enter a preheader if you create a new mailing under Content. After entering the subject line, you will see an optional field for the preheader. Make sure the preheader complements the chosen subject line and encourages people to open the email.
If the mailing has already been created, you can change it by selecting and then editing the mailing.