Don't be alarmed by the acronym SERP, which stands for Search Engine Results Page. The SERP ranking primarily reflects Google's assessment of how well your content addresses any user's search query.   It is top-of-funnel content for most businesses because it draws customers in. We've come a long way from publishing blog posts solely for SERP appearance. As a result, a wide variety of content and format types that Google indexes are now included in Google SERP, including sponsored Google ads, blog posts, product listing pages, YouTube videos, podcast episodes, and even forum questions and answers from websites like Quora.   The higher you rank when you check your content's SERP positions, the better. It is because most users rarely look past Google's first page of results. Focus on producing high-quality pillar content and a focused long-tail keyword to rank higher in SERPs. Here is an example of a blog post that, using this precise technique, could quickly rank highly on Google search results: a guide to custom packaging.