No longer a seasonal shopping trend, gift card programs are growing in necessity for consumers because of the flexibility they have to use in-store or online virtually. They are not limited to one industry, either. Typically perceived as a restaurant or retail purchase, industries such as service, travel and automotive are adding gift card programs to their product offerings. Virtual gift card options eliminate the need for person-to-person contact and keep everything conveniently stored on the cloud. These are prime tools to add as a “bonus” to your customers, helping with retention and added profit.