To meet Google's E-A-T guidelines, businesses should focus on creating high-quality, informative, and accurate content that demonstrates their expertise, authoritativeness, and trustworthiness. This can be achieved by working with subject matter experts, citing credible sources, and ensuring that the content is free from errors or inaccuracies. Additionally, businesses should optimize their website and content for search engines and ensure that their website meets technical requirements, such as mobile-friendliness, fast loading speed, and secure connections.