We get this question all the time. While machine translations may be cheaper and may require less time, they can never ensure the quality that your brand needs. We collaborate with translators, subtitling experts, interpreters, and other language experts who are native speakers of their target language. Consequently, they have an excellent understanding of the cultural nuances which helps them communicate the right brand message to your audience. Machine translations, on the other hand, often provide literal translations that may completely change the meaning of the content – leaving it open to misinterpretation. Read more about why you should choose human translations here.