As a result of R&D, new products are designed and existing ones revamped. R&D is part of the product development life cycle – the ideation stage. For example, let’s say a client has a challenge to solve or isn’t sure how to approach a problem.
Via R&D, it’s possible to make recommendations, impacting solution design and the roadmap.
Following the R&D phase where feasibility is validated and prototyping takes place, the groundwork is in place for further design work.