Some factors to consider for comfort in a bed include the type of mattress (e.g. memory foam, innerspring, hybrid), level of firmness, support for your preferred sleeping position, and the materials used for bedding (e.g. cotton, silk, bamboo). Other factors to consider include the size of the bed, room temperature and noise levels, and any additional features such as adjustable bases or cooling technology. It’s important to also test out the bed and consider your personal preferences for comfort.