Social media management without audience analysis is simply not possible! Analyzing your social media audience is a critical and ongoing process that allows you to understand and interact effectively with your audience. In order to do this, several elements must first be assessed, including the number of followers, their age, gender, location and interests. Initially, we use tools such as Facebook Insights or Google Analytics to track the data. We assess trends in audience interaction with your posts, the most popular topics and which type of content is generating the biggest reactions. Then, we analyse the data to understand the preferences and needs of your audience. This can include understanding what types of content are most engaging for your audience, the times when most of your audience members are most active, and the topics that matter most to them. Finally, we optimize your strategy based on audience analysis. We tailor the content and timing of your posts to better match audience preferences. We leverage every element to create content that will be more effective in enhancing your audience's overall presence and response on social media.