I would take a two-pronged approach: internet lead sites and direct relationships with referral partners.Consider Internet lead sites includes sites like Caring.com and A Place For Mom or others like it. These sites require you to contact the leads quickly (because the sites typically pass leads to multiple agencies) and the quicker you contact them the more effective you'll be in closing them. However, if you're just starting your agency you probably have an advantage in being able to focus your time and energy on these leads at a level that a more established agency might not.An advantage of internet lead sites is that they could work quickly. If you're a startup, you want to get out of the red as quickly as possible. You have all these expenses and you might not even have... Click to view the full answer from our home care industry expert.