A domain name can be compared to a virtual storefront. You wouldn’t want the letters on your actual storefront to be rusted and in disrepair. A premium domain guarantees that the internet storefront will be gleaming, uncluttered, and appealing to potential buyers. Owning a premium domain is a one time cost and then around $18 a year renewals, with this you get:
Increased sales
Reduced marketing costs
Enhanced brand awareness
Accelerated growth
Enable you to be found, Remembered, and Referred to more easily
Brand Positioning
Trust