If you don’t have funds to invest in professional SEO services, don’t worry. You can do it on your own. It might not be quite as good as if an expert did it, but some SEO is better than no SEO at all. It all revolves around knowing the needs of your target audience and using your insights in a free tool such as Google’s Keyword Planner to do keyword research. Incorporate the keywords and long-tail keywords you’ve found on your website, and it’s a great start. Of course, this barely scratches the surface of a great SEO strategy, but you can always improve by learning tips and tricks on blogs and online guides.