Digital marketing has become the dominant form of marketing today for a few reasons.
First, digital media are now widely used by consumers. In fact, according to one study by Forrester, companies estimate that at least half of their sales and growth come from online channels.
Second, digital marketing is effective. It can help businesses large and small to achieve their marketing goals by reaching a larger audience more efficiently than traditional marketing methods.
And finally, digital marketing is versatile and can be adapted to meet the needs of any business.
Digital Marketing can be broken down into two main approaches: organic marketing and paid advertising.