Interpreting data may be as tricky as getting it – but if done right, it can improve your business in multiple ways:
Market analysis: learn more about customer behavior, demand, and feedback; understand your competitors and market trends better.
Lead generation: acquire prospective customers and leads via contact information and social media profiles that are openly available.
Search Engine Optimization: monitor relevant keywords and your performance across various search engines.
Price tracking: adjust your pricing strategy according to your market and your competitors’ behavior, offering the best flexible price to the customer.
And much more.