In a Recruitment Cheat Codes podcast episode centred on recruitment website analytics, Wave’s Data Analyst Kamila Fitchett highlighted the 3 key metrics that recruitment agencies should be measuring: 1. Application submissions - The primary metric to consider is application submissions, which can be compared with clicks on the ‘apply’ button. If there is a significant gap between these two numbers, you may need to examine your application forms for potential issues, such as length or functionality. 2. Keyword searches - Tracking job seeker behaviour is another important metric. You can do this by checking things such as ‘keyword searches’ which help recruiters to better understand the types of roles candidates are interested in.   3. Job alerts - Monitoring the number of job alerts set up and client contact form submissions can also offer useful insights for recruitment professionals as to what is working and allow them to optimise their processes and strategies accordingly.