As a lead generation VA, your main goal is to attract and convert potential customers into actual clients. The most important thing you should be doing is to constantly research and analyze your target audience. You need to understand their needs, preferences, and pain points to create a compelling message that resonates with them. It's also crucial to stay up-to-date with the latest marketing trends and techniques to stay ahead of the competition. Building a strong online presence through social media, email marketing, and SEO-optimized content is also essential. Lastly, don't forget to track and measure your results to see what's working and what's not. By focusing on these key areas, you can effectively generate leads and help your clients grow their business.