For inexperienced investors, the sheer quantity of providers out there can be overwhelming. To help determine what is the top investment apps in the UK, it’s important to consider accessibility, as well as ease of use. In our opinion, those looking for a simplified beginner experience will find Freetrade an ideal choice. While lacking some of the investment tools provided by more established businesses, the company provide low fees and low barriers to entry. Additionally, it boasts slick platforms to help its retail investor accounts feel more familiar and user-friendly. This makes it an ideal investment platform for newcomers.