Hale means to be strong and robust. Whilst it is used in conjunction with a persons state of health we thought it was the perfect word to associate with our linens. Linen is strong and natural. It is a wonderful textile to use on the body and in the home to advocate a sense of good natural living that just happens to be loaded with aesthetic and tactile charm. Mercantile obviously refers to business and our business is to trade beautiful linens and associated products for everyday living. And we love it!!