Yes. Your business is listed online but how do you still can do a lot to drive local traffic and reach relevant audiences. Personalized search explains why you do not see the same search results on your phone and on your PC. Local optimization is influenced by Google and major search engines as they recognize your physical location and geo-tracked mobile devices. Digital marketers must stay current; brand success lies at the intersection between personalized mobile search, social engagement, content, and local optimization. SEO is the core aspect that can encompass every aspect so that your business is easy to find online. It is a daunting but rewarding task. It is tough for a newbie to achieve local SEO success on their own, when coupled with other business tasks, efforts often fail. It requires continual monitoring. It works best with dedicated personal engagement and communications that are focused on what local shoppers want. Specialized keyword research to meet localized user-driven queries begins with understanding user preferred language, common questions, and local keyword query volumes. If your business revenue streams depend on drawing local consumers to a physical location, then local optimization is the online arena that may determine your success or failure.