Speed is one of the most important factors to consider when building a landing page. When your landing page takes a lot of time to load, your visitors are likely to bounce back to the former link that brought them to your landing page, thereby increasing your landing page bounce rate. Besides landing pages, every website should have a fast loading speed to ensure that your visitors are satisfied when browsing through your website. According to search engines, they are likely going to rank web pages with a fast loading speed higher than web pages with a very slow loading speed. Also, ensure that your landing pages load very fast on mobile devices.