Social media platforms have become attractive ventures due to scalability coupled with relatively low operating costs once established successfully. The success stories of Facebook buying Instagram for a whopping $400 million clearly illustrate the lucrative exits initial VC backers enjoyed through massive return on investments. Potential giants like Google and Amazon had reportedly bid $4 billion for Snapchat back in 2013, indicating that even a nascent social media platform could derive immense value provided it captures audience attention effectively. Given the enormous upside potential in this space, it’s no wonder why firms like Kima Ventures would see value in betting on BeReal.