Neglecting technical SEO can significantly harm your website’s visibility, organic traffic, and conversions, even for sites that have been around for years. Reasons to prioritize technical SEO: Bloated Websites: Unnecessary pages act like dead weight.  Search Engine Blacklisting: Outdated configurations and black-hat practices can trigger penalties, causing your website to disappear from search results. Missed Conversion Opportunities: Technical glitches like slow loading or broken links frustrate users and lead to lost leads.  Pages Not on Google Search: Just because your page is live, it’s not necessarily searchable.    The benefits of proactive technical SEO are increased search engine rankings, improved user experience and enhanced conversion rates.