A robust marketing strategy is a must for home, garden, and furniture brands to effectively reach customers. Below are a few marketing tactics these businesses should integrate to ensure their target audience sees their brand. Paid search: Paying for ad displays and branded content on different channels is an effective way to interact with your target audience and often draws new customers to your store. SEO: Search engine optimisation (SEO) involves optimising your site with keywords, URLs, and other elements to improve its ranking on search engines like Google, Yahoo, and Bing. This can help increase your visibility among shoppers, leading to higher conversion rates. Social media: In today’s world, having a robust social media strategy is a must. Ensure you're regularly active on different social media accounts and create content based on user interactions. Following industry trends and developing content that resonates with your target audience — like partnering with an influencer — is the key to building a strong social media presence. Taking advantage of social commerce tools is another way to create a more seamless shopping experience for consumers and generate additional sales.