As a Fractional CMO, my role is to lead you team in implementing a new marketing strategy and to help track the results. In this capacity, I’ll be working along side your team to get the work done (although on a part-time basis). As a marketing advisor, I’ll help you develop your marketing strategy, train your team and review your results. However, this will primarily be done during our weekly advisor calls. I generally won’t be doing additional hands-on work.