The amount of sugar in different SSBs vary but a popular fizzy drink brand has about 7 teaspoons of sugar in a 330ml can and a well-advertised energy drink has about 9 teaspoons of sugar in a 440ml can. Fruit juices are also high in sugar and average with six-and-a-half teaspoons of sugar in a 250ml glass, which is in the range of some cold drinks. Even if labelled as 100% pure fruit juice, these drinks can have the same negative effects as a can of cool drink. SSBs are a significant source of added sugar and to put it in perspective the WHO recommends that no more than 10% (but ideally less than 5%) of your daily energy should come from added sugar, which is about 12 teaspoons of sugar. Drinking just one SSB a day can make you reach this, which is why they should be taxed to help decrease consumption.