Startups are born out of the big and innovative and bright idea. But, even the idea is very innovative and luminous it can be fade, fail, and die if the execution of the business is not right. So, there needs to be a profitable and suitable business model. Here are some ideas for the startup. 1. Your target market: First of all, you need to test that your idea is viable. Research your target market and you need to get the scope of your possible customers, and there must be a need for your product or service to satisfy. If only a few customers are interested in what you are offering, so it is better to quit that idea and research for another. 2. The competition: When you have an idea for a specific product or service and when you entering the market you should know that who you’ll face against. You have to research how much competition is there in the market and how many traders are also there doing the same business or offering the same product or service. Although it’s a good thing that there is competition it shows that your idea is good and there is the demand for the product or service in the market. But it carries more risk and there are chances to fail and there are fewer chances to attract consumers towards your business.