Lead magnets are one of the best ways to build your email list. Lead magnets are used as an incentive to get people to subscribe, and they are pieces of high-quality content you can deliver once someone successfully signs up. Good lead magnets are valuable enough for people to want to sign up for your email list and continue to receive marketing materials from you in the future. Some of the most common lead magnets include PDFs in the form of: eBooks Checklists Reports Case Studies Templates Resource Lists Guides Infographics And so much more Email marketing is critical if you want to grow your readership or customer base. It’s the best way to communicate with people who are interested in what you have to offer. Plus, you own your email list and have complete control over it at all times. Not to mention, email marketing is known for having the highest ROI when compared to other digital marketing strategies like SEO and advertisements. If you want to learn how to create a lead magnet and send it in a marketing email or add it to your form’s confirmation messages, check out this helpful tutorial on how to create a simple lead magnet optin form in WordPress.