There are four types of customer profiles: Demographic profiles are based on observable characteristics such as age, gender, income, and education level. Psychographic profiles are based on personality traits, values, interests, and lifestyles. Behavioral profiles are based on past purchasing behavior, buying frequency, and other actions taken toward a brand. Firmographic profiles are based on company size, industry, revenue, and location. Understanding the different types of customer profiles can help businesses create more targeted and effective marketing strategies.