Some elements must be included in your newspaper advertisement design. That’s are.
Headline: The headline is the most important element of your ad. It can get readers' attention easily. So, don’t forget to use it, try to keep it short, simple but strong.
Length: Your ad length should support your message. Long copy is good for technical and business products while short copy leaves room for graphics. Long text copy looks informative but there is a risk whether your readers choose it to read. But my advice is to keep a combination of both image and text and this is a must if you have fashion, home décor, and lifestyle products.
Comparison: In your advertisement, you should need to use such kind of comparative phrases like” why we are best from others”. This could bring trust over your product or service and keep you separate from your competitors in the market place.
Include benefits: Don’t forget to add benefits to your product or service so that readers can understand that they are getting what they need. Why the customers should buy your product or service now, draw the attention of your readers by using these types of words.
Call to action: Including CTA on an advertisement can invites, suggests, or directs the consumers to take quick action. You might include a free trial, discount, or an offer that adds value for consumers ready to buy. When you add a clear CTA on your ad, the readers would get a clear understand that what they should do after. Also, a clear call to action will ensure your ad reaches its objective.