Definitely, the essence of our business is qualitative as opposed to a quantitative approach. Individuals who know Barry's already in Australia have come out in their droves and they are the salt of the earth people that the brand has been built on over the last 20 years. This means we essentially have the confidence in the experience due to its age and how long it's worked so we don't have to hop on trends or fads. We have all those studios worldwide and not one has been closed all these years. To do that we make each studio bespoke to their individual communities.