It is important to remember that cookie consent must be kept indefinitely. In other words, there is no set expiration date for cookie consent, and you need to maintain it as long as the cookies are still being used on your website. This means that if you make changes to the types of cookies being used or their purpose, then you should also update your cookie consent accordingly. To ensure compliance with applicable data protection laws, it is best practice to clearly state the purpose for which your website will use cookies and track user activity. This information should be provided in a privacy policy or disclosure statement. It can also be useful to include an option allowing users to withdraw their consent at any time without penalty. By taking the necessary steps to ensure that your website's cookie consent is up-to-date and properly recorded, you can protect your business from any potential legal or financial repercussions that may arise due to non-compliance. Additionally, you will be providing users with transparency regarding the data processing activities taking place on your website and giving them a measure of control over how they are tracked. All of this adds up to an improved user experience and better protection for your business. It is important to keep in mind that cookie consent should be regularly reviewed and updated as needed. Staying compliant with applicable laws can be tricky, but by ensuring that your website is properly documented and accessible it will go a long way towards avoiding any potential legal or regulatory issues.