The industry-standard specifications for digital marketing use CMSs. You must have encountered bloggers who use WordPress, even as a newbie. This kind of CMS exists. To emphasize your technical talents, you must be aware of such. If you've used WordPress before, you may discuss its built-in SEO engine, plugins, the need to update to the most recent version, wordpress.com vs. wordpress.org, etc. Additionally, as not all businesses or agencies utilize WordPress, it will be advantageous if you are aware of alternative CMS systems. Others include Shopify, Wix, and Joomla.