Pure white is the ideal color to make your living room look bigger as it has the highest level of light reflecting qualities out of all the shades you can choose from.
However, brilliant whites can be a little sterile, so you may want to opt for a warm white instead. 'Super White by Benjamin Moore looks great in a north-facing room, and for a warmer white, I like Chantilly Lace,' says Dan Mazzarini, Creative Director, BHDM Design. 'Good chameleon colors are intense white by Benjamin Moore and Timidity by Sherwin Williams, which have a bit more flexibility in spaces.'
If you're looking to move away from white and add more color to your living room, blush pink, soft blue, and light gray are all great space-stretching options to make your living room look bigger.