Paid search is another way to increase exposure. Paid search gives you the benefit of
having the same keywords as your organic search results. You can even run different
campaigns for different keywords to see which ones work best. Moreover, you can use tracking
software to see how much you're spending on your keywords. You can use this data to improve
your SEO results and increase your traffic. Paid traffic also doesn't have the same time
constraints as organic traffic, so you can run Google Ads only during your business hours.