When it comes to life insurance, there are two main types of leads - final expense and health. Final expense leads are generated by individuals who have been identified as likely to die within a short period of time, usually 12 months or less. These leads are then sold to insurance agents who specialize in selling life insurance policies with no medical exam required.
The main advantage of final expense leads is that they are much easier to sell than health insurance leads. This is because the pool of potential customers is much smaller and the need for life insurance is much greater. Additionally, final expense policies tend to be much cheaper than traditional life insurance policies, making them an attractive option for many consumers.
The downside of final expense leads is that they can be quite expensive and the commission payout is often lower than with health insurance leads. Additionally, since these customers are typically near the end of their lives, the window of opportunity to sell them a policy is relatively small.