Dysphemism is the use of words to be insulting or hurtful. It's the discipline of emphasizing the negative aspects of a topic by using words and phrases that emphasize its emotional weight. It is common to practice rhetoric, persuasion, and expression to use dysphemisms to create a negative or unfavorable image. They may mock, make fun of, or express disdain for a person, organization, or concept. Dysphemisms, in contrast to euphemisms, deliberately use harsh or hostile language to emphasize negativity or evoke a specific reaction rather than attempting to soften or reduce the effect of words.