Social media management and simple social media presence are two different approaches to how a business or entity manages its social media presence. Simple social media presence usually involves creating profiles on various social networks such as Facebook, Twitter, Instagram, etc., without a coherent strategy behind it. Simple presence may involve regular posting of content without ongoing oversight or analysis of the results. On the other hand, social media management involves a more cohesive, planned and targeted approach. When managing social media, there is an integrated strategy that includes planning, creating, publishing and analysing content, as well as managing interactions with the audience. The goal of social media management is to create a positive and communicative presence on social networks, which will help increase the reputation, engagement and awareness of the business or brand. An integrated social media management service typically includes guidance on strategy creation, content planning, publishing and scheduling posts, managing audience interaction, as well as analysing results and adapting the strategy according to needs and results. In summary, social media management is a more advanced and specialized approach to social media presence that aims to create and maintain a successful and effective online presence.