Rich answers are similar to the Knowledge Graph, giving people direct information to their queries rather than forcing them to hunt through websites. However, they have one crucial difference: they’re gleaned from existing websites, rather than coming from Google’s knowledge archives. These may include an excerpt of trusted text to directly answer a question a user typed, or a carousel of varied historical characters or statistics associated with a certain time in history. Have a Schema Markup Audit run to discover more ways for your rich answers to show up and reach consumers who need them.