When Fieg was tapped by Asics for a collaboration in 2006 he could choose freely from their archives. He chose the ASICS Gel-Lyte III for sentimental reasons more than anything else, as he remembers wanting a pair of Rebook Pumps as a kid, but as his mother couldn’t afford back then she got him a pair of ASICS Gel-Lyte III. He hated the shoes at first, but grew to love them and wore them until the soles had holes in them. The first Fieg x Asics collab the “252 Pack” drops in May 2007, with several more in the pipeline. By 2016 Fieg had created 50 collabs and counting. Watch this space.