In terms of digital marketing, it is important to monitor the word or character total when using applications that have a word or character limit. Alternatively, the word count can be used to check academic papers contain the minimum number of words.
For example, social media companies have a character limit when writing new posts on their platform. In addition, search engines such as Google have a character limit on their SERP title and description. Any content longer than the limit will be cut off and users will not get to see all of the content you want to provide.
It is therefore very important to ensure the most important part of your message can be read easily on social media or on search engines. This way, you are more likely to grab the attention of customers and direct them towards your website.