Industry analysts have researched the effectiveness of mobile billboards. A 3M Mobile Media Advertising Case Study in 2011 had the following findings: 97% of survey respondents recalled the mobile ad, 98% thought the advertising created a positive image of the advertiser, and 96% thought fleet graphics had more significant impact than billboards. Vehicle wraps are also a one-time purchase instead of radio, television, and billboards, which will charge you for each time the ad is displayed or mentioned and for the duration of the ad. For a fraction of the price, a vehicle wrap gets more impressions on a daily and yearly basis than any other advertising method!