The social media behemoth Facebook now has more than 1 billion signed-up users. The following people are regularly using the social media sites owned by Facebook: • 1,287 million users on Instagram • 2,797 million users of Facebook • WhatsApp users: 2 billion Through social media, you can forge closer ties with your current audience and share information about fresh content on your website and other platforms. By sharing your content on various social media platforms, your current audience may even help you increase your organic reach.   More people will be aware of your content thanks to shares, and those interested in it will want to see more of it. As a result, the traffic, audience size, and the number of people viewing and engaging with your content will all be impacted.   As an illustration, think about creating an article for HR teams to boost employee morale. People in HR are drawn to this kind of content and may share it on social media platforms like LinkedIn. It exposes your article to other people's networks and could improve the effectiveness of your content.