Increase Brand Awareness: Promotional items in swag bags can remind users of your brand long after an event. 2. Engage Customers: Unique items can create positive brand associations, boosting customer loyalty. 3. Promote Products/Services: Including discount codes or special offers can encourage further engagement. 4. Tangible Marketing: Swag bags offer a physical connection, creating a memorable experience. 5. Social Media Boost: Attendees often share their swag on social media, providing free promotion. 6. Incentivize Purchases: Offering swag bags for certain purchases can encourage larger sales.