With the perils of virtue signalling firmly in mind, it’s crucial to remember that employer branding is a marathon, not a sprint. When it comes to talent acquisition, bear in mind that building a positive and appealing employer brand takes sustained, authentic effort and commitment. That’s over an extended period rather than a quick, poorly conceived campaign to capture the zeitgeist and run the risk of alienating the very talent you’re targeting.nnA marathon is a long, challenging endurance race. In the context of an employer brand strategy, the “marathon mentality” revolves around the notion that building an effective employer brand can’t necessarily be accomplished quickly or easily. It takes effort, dedication, and consistency over time. Where many brands slip up is that they adopt a “sprint mentality” instead. They attempt isolated, short-term initiatives and sporadic actions that have the potential to fall flat or do more harm than good to the overall employer brand in the long run.