Promoting a film before its release is important for a variety of reasons. It can help to generate interest and excitement for the film, increase ticket sales, and establish the film's brand identity. By creating buzz around the film through marketing and advertising campaigns, studios can create a sense of anticipation and curiosity among movie-goers. This can lead to increased ticket sales and a larger audience for the film. It also helps to increase ticket sales by providing information about the film to potential audiences. For example, trailers, posters, and other promotional materials can give audiences a sense of what to expect from the film and whether it is something they would be interested in seeing. It helps to establish the film's brand identity, by creating a cohesive image and message that will be associated with the film. Moreover, promoting a film before its release can also help to build a relationship with the audience, through social media campaigns, interviews with the cast and crew, and behind-the-scenes content. This can help to create a sense of engagement and loyalty among audiences, who will be more likely to see the film and recommend it to others.