SMEs represent the single largest business segment globally. And yet, they’ve also traditionally been the single most underserved segment by financial institutions everywhere. This status quo, however, cannot hold – and not merely because growth in other segments has been largely tapped out by traditional financial players. As new market entrants including neobanks and fintechs disrupt the traditional ways of doing business, they are finding innovative ways to appeal to SMEs while maximizing their ROI.