Recovery cannot be guaranteed. Modern-day Google search is an extremely dynamic ecosystem. Google traffic loss can sometimes be irreversible due to evolutions in Google’s understanding of search intent or SERP feature changes, among many other possible factors that are sometimes beyond our control. We are always honest with clients about the prospects of recovering lost traffic.
The MHC team is also adept at devising alternative ways to create new traffic opportunities in cases where previous traffic lost is unlikely to return to the site. Note that this requires strategic consultation beyond the traffic drop assessment.