Consumer behavior plays a substantial role in food waste within businesses. Factors such as overbuying, impulse purchases, and the preference for visually perfect produce can lead to increased waste at the retail and consumer levels. For instance, when consumers buy excessive quantities of food, it can result in unused portions that eventually end up in the trash. Businesses must adapt their strategies to address these consumer behaviors and minimize waste, such as promoting portion control, offering discounts on imperfect produce, and providing educational materials on food waste prevention