Yes, definitely. Rebranding is not limited to products or services but even goes to corporate image, an image of an established business group etc. At times, because of negative publicity, there may be a possibility of a company’s share price going down. The company may run ads and publicize the overall brand of the company (not just the product) to change the perception in the minds of the customer. The overall change in consumer perception may tempt the consumer to purchase the products of that company post this transformation, if it is successful.