Link reclamation is the finding, fixing and replacing of a broken or lost external or internal link that was previously live and working. Unlinked mentions, on the other hand, are brand mentions in new content that have never previously had a link to your brand; this can include content including your brand name, website or campaigns your business have run. Link reclamation is much quicker and easier than finding unlinked mentions as deep crawl tools can find the previous links connected to your website and identify which ones need fixing. Plus, you already know that the trust and authority of the website is strong and a good source from the previous link strategy.