If you have a physical store or just want more local site traffic, local SEO can give you a nice boost. The following can help you accomplish this: Claim your Google My Business Profile. Google has a cool feature called Google My Business, which lets you put your business’s details into Google’s database. This allows your business to appear in local search results. You can highlight your website information, address, hours of operation, pictures, reviews, etc.  Build local citations. Local citations are backlinks from other local websites, like news outlets, magazines, press releases and other local media. Citations are important for local SEO because it shows Google that you’re popular in your area. Just as backlinks help SEO in general, backlinks from local sites help local SEO. Get links on local websites. Any local links are a great way to build overall domain authority and help local rankings. Quick wins include local news outlets, charities you support, locally-based blogs and any local associations such as a Chamber of Commerce.