With proper care, these chains should not turn or tarnish rapidly — Please be sure to keep all chemicals off the chain. If you use any kind of oil or lotion, spray tan, or apply chemicals like bug spray or sunscreen be sure to rinse the chain off with a little water after applying. The best care instruction is to wash the chain off every time you wash your hands! This will help protect the gold plating on the chain. Some lifestyle aspects such as a high acidity in the skin or products, sulfur (often found in water sources) or even just our own PH can cause the gold to wear away more rapidly. The Babe Standard can not be held responsible in those circumstances. If you have to get your wedding ring dipped every few years, your gold bracelet likely will only last a few months — select sterling silver, or we can add a clasp so you can wear it only on special occasions