When creating a meeting room people can set the content to be persistent. This means that you reduce the need to iterate on the same project by allowing people to pick up on their work exactly where they left off. Sticky notes and drawings and media files will be at the same positions as when you left the room. It allows them to work continuously and resume the meetings with the same content since the last session: collecting insights for research, managing all sorts of ongoing projects such as Scrum and Agile, do Design Sprints and other workshops.