Maximizing reach through social media requires understanding the platform and tailoring content accordingly. Platforms like YouTube, Facebook, and Twitter have different user bases with varying expectations, so it’s important to tailor videos for each platform. For example, videos posted on YouTube should focus on quality production and storytelling, while videos posted on other platforms may be shorter and more direct in order to capture attention quickly. Engaging with followers and utilizing hashtags can help spread a video’s reach even further. Encouraging viewers to share the video across their own networks is another great way to increase reach.