Order management can become complicated quickly especially when multiple sales or huge volumes and distribution channels are considered. The trends that add to the complexity include:
Omnichannel: It is the capability for companies to adjust processes to identify the expectations of the customer and the capability for customers to navigate across channels smoothly to undertake business.
Multichannel: It is multiple locations or physical stores, whether digital or online channels and call centers to carry out business and deal with orders. Customer interactions and transactions are discrete to each channel.