Chats can increase your conversion rates. By offering a direct way of communication, you can answer any questions and overcome any hesitations your potential customers may have before placing their first order. 2. Chats can increase your subscription rate. You can use a live chat feature to ask your audience for their contact details to stay in touch after the conversation ends. 3. Chats help you create a more personalized experience for your audience. There’s no better way to build stronger relations with your audience and turn them into brand advocates than by having a real-time conversation – even while on the go. The GetResponse Chats solution comes with a mobile app that lets you stay in touch wherever you are.