A search engine results page (SERP) is the page that search engines such as Google show in response to user searches. The first SERP displays the top 10 results on the first page, whereas the second SERP displays the results from 11 to 20, and so on. You can try viewing SERPs by searching anything on your chosen search engine. In SEO, the goal is for you to be on the first page to generate more attention for your site.