SEO stands for Search Engine Optimisation SEO is the practice of optimising your website so that it can show up organically when users type in various search terms (Not the paid ads on top of the Search Engine Results page). Your organic rankings are based on factors that the google spiders considers important when it crawls the web for content, like authority, relevancy, navigability UX etc. Remember, It is in the best interest of google to show users the most relevant results for their search query.