One of the biggest differences between the Google Guarantee program and getting Google Screened is the $2,000 lifetime limit per United States customer. Since the Google Guarantee is backed by Google and the other is not, the two programs are not offering customers the same level of peace of mind.
Another major difference between the two is cost. While the Google Guarantee Program requires a fee of $50 a month, Google Screened is free of charge for business owners and they would only have to be responsible for paying for the cost of the Local Services Ads.
Both programs will provide a green checkmark next to your Local Services Ads, however, your Google Guaranteed listings may say “Google Guaranteed” next to them and your Google Screened listings may say “Google Screened” in green letters. No matter what they say, it’s a spectacular way to make your listings more attractive than the organic ones–which makes the customer’s decision even easier.
Industries eligible to get Google Screened are listed below:
Real estate agents and brokers
Lawyers
Financial planners
Child care and preschool service providers