Facebook Ads are a crucial marketing channel for the majority of businesses irrespective of their size or industry. With 2.4 billion monthly active users and ad inventory across Facebook Messenger, Instagram, millions of third party websites and mobile apps Facebook’s reach is unparalleled. The hero feature of the Facebook ads platform is its hyper granular audience targeting capabilities which 7 million active advertisers a year take advantage of to get their message to the people most likely to buy, play, or engage.