Discrepancies between individual observations and reporting may occur due to several reasons. One possibility is data interpretation; different people may focus on diverse metrics or have varying understanding of SEO success. Second, reporting tools or settings could differ, leading to variations in the data presented. Third, Google’s results are tailored to every searcher based on location, previous history and more. All these aspects will lead to different results for different people, so it’s critical to not use one’s person’s experience to explain what everyone sees.