Anyone who wants a natural appearing enhancement 24 hours a day.  Women with imperfect vision or contact lens wearers; athletic women, active women and women who participate in water sports. Those with arthritis or unsteady hands, people with sensitive eyes that tear frequently, people with visible scars; people with allergies to conventional makeup, people with hair loss due to alopecia in the brows and/or lashes.  Women who ride motorcycles and anyone who is tired of their makeup smudging, smearing or rubbing off.