On-page SEO will provide more SEO value than backlinks. This is because have effective on-page content will create long SEO value to the website instead of flooding the website with backlinks to a page that may not be the best result! This is because having a well-optimized page that provides valuable information for users and search engines will allow you to rank higher in search results for related terms, which will attract more visitors and increase your revenue. On the other hand, backlinks are simply a way to direct traffic from one website to another. They don’t necessarily show up on your site and are not as important as having high quality content.