Video is important for every company, but especially important for a company that offers services of managing some of the bigger investments people have in their lives. You want people to see who you are, what you do, what your current clients say about you, what your current offers are, what properties do you currently have available for rent, and more. Video is the prime form of content to engage people and create a relationship with an audience, as it is important to put a face and a voice to your company's name. Without video, you are just another property management website on the web like everyone else.