Ratings and reviews in the automotive industry matter—a lot. Streamlining review collection for your dealership across major and auto-specific sites is vital for the 95% of car buyers who rely on online reviews before purchase.Positive reviews boost dealer website visits by 90% and dealership visits by 5.3 times, driving customer satisfaction and brand image.Here’s how automotive industry reputation management software can help your business:Keep tabs on what people are saying. Car dealership management software lets you easily track what people are saying about your dealership across different review sites, such as Google, DealerRater, and more. By centralizing this information, you can more easily monitor feedback and spot trends.Respond promptly. Quickly responding to reviews—whether they’re positive or negative—shows you value customer feedback. With automotive marketing software, you can quickly address any concerns, turn a negative experience into a positive one, and demonstrate your commitment to customer service.Build trust. Customers overwhelmingly refer to reviews before making a purchase decision. A collection of genuine, positive reviews can boost trust and make your business seem more credible to prospective buyers.Boost SEO and online visibility. Positive reviews and active engagement can improve your dealership’s online visibility. Search engines see reviews as user-generated content, which can boost your SEO rankings.Improve your operations. By regularly monitoring and analyzing reviews, you can identify areas where your dealership excels and where it might need improvement. This ongoing feedback loop can drive operational changes that enhance the customer experience.Gain competitive insights. By monitoring your reviews and those of your competitors, you can gain valuable insights into the market, learn what customers value most, and capitalize on where competitors are falling short.Influence purchasing decisions. Positive reviews can serve as powerful testimonials, influencing others to choose your dealership over competitors. They provide social proof that others have had good experiences buying or servicing their cars at your dealership.Get key metrics and reporting. Many review management platforms offer analytics that can help you measure your online reputation over time, track responses, and more.Encourage employee accountability. By sharing reviews with your staff, especially those that name specific employees for praise or criticism, you can incentivize high standards of customer service.