Often, we get great feedback from our customers and clients. They take the time to tell us what we are doing well or what we could better or do more of. Those are the customers that are super engaged and love us and want us to be successful. But there are customers who love us and who are busy and don't reach out for one reason or another and have great ideas. We need to reach out to them, tap into their ideas to continue to deliver what they need and want and discover how we can continue to make them crazy happy.