Facebook offers two different tools for creating a paid ad, i.e., the Ads Manager and the Power Editor. To decide which one is the best fit for you and your goals, you will want to consider both your company's size and the number of ads you plan to run at once. The Ads Manager is a straight fit for most companies looking to get started with Facebook ads. The Power Editor can be a good alternative for larger advertisers looking for more precise control over various campaigns.