Not all types of LinkedIn Ads will need a landing page. However, when you run a campaign with a landing page, you should consider a few things. Most importantly, a brief overview of the product or offer lets visitors know exactly what to expect. It should also contain a form to generate leads.
Remember to optimise your landing page! You need content relevant to the advertisement, helpful information, and a compelling call to action. The goal is to entice visitors to convert, whether by completing a purchase, filling out a form, or downloading content. It’s a good idea to work with an experienced LinkedIn marketing agency, like First Page, to get the best results.