A landing page in Google Analytics is the page a user first sees (or “lands” on) when visiting your website. For example, if you found this article you’re reading right now on Google and clicked on it there, this page is your landing page on our website.
A landing page is the first page a user sees no matter where he or she clicked from, whether it’s from Google search results, a link in an email, a link on another website, on social media, or anywhere else.