Some of the paper towels in the market have packages that are filled with more air to make the towels appear to be thicker and feel softer. As a result, the rolls look like they have more sheets, however, when you look at the sheet counts, you’ll find that they have less.
Bravo compresses our rolls so our packages contain as little air as possible (without negatively affecting performance) to further reduce the environmental impacts of shipping normally bulky paper towels, as well as enabling easier home storage.