Non-fungible tokens are a game-changing technology in the field of art. Below are the main advantages of NFTs for artists and businesses.  NFT benefits for artists. NFTs prove the authenticity and ownership of digital art. And this is the fundamental answer to the question of what is the point of owning an NFT. It securely, transparently, and undoubtedly proves that an NFT artist is the only rightful owner and exclusive creator of a certain artwork.  It connects artists and designers with art connoisseurs without time and space constraints. Recently, we had to wait until our favorite artist comes to our city with an exhibition or even travel abroad to see the paintings we love alive (talking about artists living in our age).  NFTs leave no room for fraudulent behavior common in the art world. In 2012, Mark Landis created and donated numerous forgeries to museums across the United States, claiming that they were authentic works by various artists. In addition to forgetting the masterpieces, he also used fake identities and his true motivators are still unknown. This is only one of the dozens of cases of art forgery from the world of physical art, but in the world of digital one, NFT fully eliminates the probability of fraudulent behavior when it comes to artwork authenticity and ownership.  NFTs are promising for aspiring artists looking for new sources of income. Selling digital art is significantly easier than selling a physical painting. Everything an artist needs to do is to join an NFT marketplace and start making money from their ideas and creativity.  NFT benefits for businesses. NFTs provide a new and growing market for art. In addition to giving aspiring artists an opportunity to sell their artworks to a wide audience, NFT technology creates a new and growing market at the business scale, so companies can invest in up-and-coming artists. NFTs offer a safe and secure way to invest in art. Since an NFT artwork can't be counterfeit because of blockchain technology, it allows businesses to invest in art pieces with confidence, and then, trade them at a better price.  NFTs can be used to create outstanding experiences for customers. For example, companies can create NFT tokens representing unique access to virtual exhibitions of limited collections (we will review a detailed example further), which in turn, drives the feeling of belonging to a certain closed community. NFTs can become innovative and exclusive digital marketing tools. In addition to providing unique experiences to customers, NFT arts can also be used as marketing tools. For instance, businesses can provide special incentives, for example, personalized discounts, in the form of NFT, driving customer engagement and increasing loyalty.