Circulation increased further, peaking in the mid-1950s; sales of the News of the World peaked at more than eight million in 1950. Newspaper sales have been steadily declining since the 1950s. In 2009, News International closed down its British newspaper division, which included the News of the World, Canoe, and Heat magazines. The News of the World was known for its hard-hitting journalism and high-profile victims. It was also famous for its lavish Christmas supplements, which used to sell for one penny. The Sunday edition used to be called the Millionaire's Magazine until 2001, when it was renamed the News of the World Sunday. In July 2011, the paper launched a new section called "The Scoop", which reports on celebrities' affairs, scandals, and other news involving people who are very rich or famous. The paper had a reputation for strong investigative journalism, but some critics believed that it went too far by hacking into phones en masse. The paper has always denied this; however, in 2007 it was reported that the paper had hired former Scotland Yard detectives to conduct wiretaps. In August 2011, it was reported that the paper had paid out £1.5 million ($2.25 million) in compensation to victims of crime journalists had written about.