A business needs your analytical skills too along with your creative skills and therefore conducting a social media audit and its importance is often prioritized among the many social media marketing interview questions. The best way to answer this question is to make a correlation between the performances of a social media campaign and a student. Just like how as a student, examinations are the best way to judge their growth over a period, social media audit works the same way to measure how your campaigns have performed over some time, what is working and therefore needs to be continued, and what needs to be done with. The next step is to discuss the actual process of auditing. Social media audits can be done either manually or by using different tools that help you with the insights.