As well as food, sleep and attention, your dog loves to play, and it is in his instinct to fetch. Many dog breeds have also been long-trained to retrieve and this desire is still there in his nature as well as to hunt.
Playing fetch enables your pet to act on these instincts, as well as his desire to have fun. Plus, the exercise they get from playing fetch makes him feel good – just watch that tail wag as he waits for you to throw the ball again! And let’s not forget, playing fetch means he gets some one-on-one time with his favorite human – and he will love showing off as he brings back that ball and gets some loving attention.