One of the main reasons that a custom website is important is because it forces the business owner to think about their business and the process of delivering value to their client. This leads to more clarity around what they do, why they do it, and why they are different than everyone else. Websites are platforms to tell your story through images and text. They're not just a place to sell products or services; they're where visitors form first impressions about you as a person and business owner. These are a few reasons why a custom website is important for your business.