Hibbett Sports is a sporting goods retailer that operates Hibbett City Gear, a chain of urban lifestyle stores. The two retailers are similar in that they both sell athletic apparel and footwear, but they cater to different markets. Hibbett Sports focuses on traditional sports like baseball, basketball, and football, while Hibbett City Gear specializes in hip-hop and streetwear. As a result, the merchandise mix at each type of store differs somewhat. For example, you're more likely to find Nike Air Jordan sneakers at Hibbett City Gear than at Hibbett Sports. However, both retailers carry popular brands like Adidas, Puma, and Reebok.