Search ranking is based on a lot of factors. If a search engine thinks that your website meets all of its ranking criteria, it will put your website at the top of its search results for your target keyword. Every day, search engines like Google make changes to their algorithms in order to better serve their users. This makes consistent ranking both difficult and unpredictable. That’s why SEO agencies don’t promise top rankings. You can, however, rank your website on Google or any other search engine with ongoing Search Engine Optimization and a flexible approach.