Don’t go jumping into our hacks just yet. First, it’s a smart idea to learn why survey response rates are essential. Your response rate is the number of people who complete your survey. Response rates are essential to ensure your survey results reflect your target audience and that the survey is performing the way you wanted. Let's face it; reduced response rates won't give you enough information to take action on the feedback you receive. You'll need to improve your survey to make it interesting enough for your customers to complete.