The NUTRO brand is constantly looking for ways to improve their products. The core dry dog food is now NUTRO NATURAL CHOICE which is available for several protein choices and for different sized breeds and life stages. The new recipes have retained the natural ingredients and vitamins and minerals with high-quality chicken, lamb, beef or venison meal. However, other ingredients such as kale and spinach have been added.
Also, the NUTRO dry dog food has a new, contemporary look. The bags have a bold and simple design focusing on ingredients and making the marketing message clear.