Google is a huge part of the lives of internet users. What started as a small business is now the biggest search engine in the world. So, it should not surprise you to learn that Google has the largest share in the global search engine market share. Google’s closest rivals, Bing and Baidu, only manage a fraction of Google’s volume. Numbers show that nine out of ten people turn to Google when researching anything on the internet. Google’s dominance in the search engine market is so huge that online marketing agencies tailor their SEO Sydney strategies to help their websites rank well on Google’s search results. With Google taking more than 80% of the search engine market share, your business must rank well in the Google search results. Since the inception of Google, its algorithm has undergone hundreds of changes to provide its users with the most relevant search results. Google also incorporates data from user’s browsing history and their location to provide personalised results. In other words, Google has mastered the art of providing its users with content that they want. While there are a small percentage of people using Yahoo and Bing, it is essential to optimise your site specifically for Google. Further, most online searches are done on mobile devices, and Google accounts for about 94% of mobile searches. Google also sets the standards in the search engine market, meaning that optimizing your website with Google will also improve your performance within other search engines. Google’s dominance in the search engine market is extremely solid and unlikely to waiver. Its algorithm accounts for multiple factors, including page quality, relevance, and the amount paid by advertisers. Google manages to remain at the top by updating its algorithm, experience, and morphing user behavior. This creates a model that everyone wants to use in their SEO services Sydney.