Succeeding in retail sales is all about doing the basics extraordinarily well all the way from listening very attentively and general rapport building skills through to being able to ask quality questions and asking for the business. Here are some quick retail selling tips: Be genuinely interested in helping your customer. Ask your customer questions to find out about their requirements. Listen very closely to their answers – they will reveal all! Always sell the value and the benefits of your products – not the features. Think about cross-sells and add-on purchases that will complement the purchase. Always ask for the business if appropriate.