Sunlight can be detrimental to your rug, continual exposure to sunlight will eventually cause color fading and reduce the fiber strength. Try to limit sun exposure where possible, by adding sheers and drapes over the windows, also rotate the rug 180 degrees every 12 months to get even fade. We also offer UV Protection that we can apply to the rug. This will help in keeping the rugs original colors bright and keep the fibers protected from wear and stains. Call us about our UV Protection 720.998.887