For a bright white finish, we rhodium plate our 18ct white gold pieces after polishing. This coating will eventually fade, but replating is covered for life by our Lifetime Aftercare Promise [link to this section of the promise page].
Our18ct white gold alloy is a little special. We use a high palladium alloy, which is much whiter in colour than the creamy pale yellow of a standard 18ct white alloy. It means when your rhodium plating wears off, the metal underneath is still an attractive white shade and the difference in colour is not as noticeable.
If you’d like a pure white metal but would rather avoid plating, consider choosing platinum for your engagement and wedding rings.