A pre-designed social media post or story is not simply a run-of-the-mill photo, therefore social media users tend not to quickly scroll past these posts or swipe past these stories. Instead, people are inclined to spend a longer amount of time looking at a beautifully-designed post or story. Social media algorithms (especially on Instagram) reward content creators and influencers whose content is being engaged with, e.g. liked, commented on and saved. When your content is being engaged with, then your content will be shown to more people. With more eyeballs on your content, this is a great way to increase your social media following!