The long answer to this question is being written and rewritten every day by product managers around the world (many of whom are trialing ChatGPT as a part-time PM “intern”). Now is the time to test, try and iterate with AI. Nevertheless, two key areas where AI appears to be gathering some favor among PMs are ideation and automation of repetitive, lower value tasks. Brainstorming and ideation activities can often be hindered by “blank page syndrome” and in that regard, tools such as ChatGPT can serve as a handy icebreaker or conversation starter. PMs need however to validate any AI generated ideas against harsh reality: AI does not know the difference between facts and lies, as some recent incursions have proven.