Private Label is when you have already designed a product superior to any white label product offering or intend to manufacture your product yourself at some point. Private Label is also used to reduce manufacturing costs due to low volume or reduce expenses in establishing manufacturing operations. The investment in Private Labeling is more and also the time that you have to invest. White Label is for entrepreneurs or companies that want to get to market faster, don’t have R&D budgets, or have a brand demand but no product to fulfill it. It’s also great for you aren’t, don’t want, or need to be an expert in this specific product or service. White Labeling is great because you only need to invest a minimum amount of time and low wholesale rates.