Some benefits of using live customer support software include: Improved customer satisfaction: Customers who can reach a live customer support representative are more likely to be satisfied with the service they receive. Increased sales: Live customer support can help increase sales by providing potential customers with the information they need to make a purchase. Reduced costs: Automating tasks, such as contact updates and ticket assignment, can help reduce the costs associated with customer support. In addition, using data to identify process improvements can also help reduce costs.