Yes! Also known as inbound or external links, backlinks direct traffic from one website to another. Think of a backlink as an endorsement from a an authoritative source, much like a restaurant recommendation for an out-of-town guest. Quality backlinks notify search engines that a destination URL (i.e., your website) can be trusted as credible and safe. The more quality backlinks directed to your website from other top-authority sites, the higher it will rank on Google and other search engine results pages (SERPs).