Pay attention to a few indicators to keep your theme up to date. A slow-loading e-commerce platform or a decrease in your conversion rate suggests it’s time to analyze and optimize your store’s performance, including through theme development. Lower user engagement, reduced traffic, and a high bounce rate are signs that you should closely scrutinize your theme’s performance. It could indicate that your theme development strategy needs to be revised. If you need to integrate new features into your store, it’s an opportune moment to update your site and focus on theme development — and we’ll gladly help you with this.