Google’s process for choosing featured snippets is incredibly simple. Featured snippets come from ranked website content and are selected by Google’s automated systems and algorithms. If Google feels that a piece of content will help searchers easily discover what they’re looking for within a specific search request, it’ll appear in Position Zero as a featured snippet. No ranking factors, no technical elements, or strategic link strategies — featured snippets are all about directly answering search queries and giving searchers the information they’re looking for.