As many people today prioritize sustainability when purchasing products and services, sustainability claims can provide a competitive advantage.
The purpose of the rules on greenwashing is therefore to ensure that products are not marketed as sustainable, climate-friendly or similar without the company being able to document that the claim is accurate.
The documentation requirements for sustainability claims are strict, and it is therefore important to be aware of the requirements before a product is marketed as sustainable.
Greenwashing is a violation of the Danish Marketing Practices Act's rules on misleading marketing and can result in fines for your company.