Use a single word or very short phrase. 2. Make them easily understood and memorable. 3. Don’t use words or phrases that have double meanings that may then be open to complaints or getting banned. 4. Try and create something unique. 5. Only use your own brand or product name and avoid using someone else’s name. 6. Use care as you can’t control the usage of a hashtag. Once out there anyone can use them. 7. There is an advert platform through Facebook (who owns Instagram) that allows you to filter them through. 8. Follow the Instagram guidelines; the last thing you want to do is create a successful site and then get banned for misusing it.