Search engines use algorithms to deliver the most helpful responses to a user’s query. An algorithm in SEO is a set of rules and calculations that search engines use to determine the relevance and importance of a website's content. It's the backbone of the search engine's ranking system and determines whether or not your website appears at the top of the search results. It's important to note that search engines are constantly updating and refining their algorithms, so what worked yesterday might not work today. However, it's also important to remember that SEO is not just about trying to game the algorithm, it's about creating high-quality, engaging content that resonates with your target audience. Algorithms are designed to reward websites that provide valuable and relevant information to users, not those that use manipulative tactics to cheat the system. When we focus on creating valuable content and providing a positive user experience, we improve our search engine rankings and positively impact the world by providing valuable information, services and products to those who need it. Search engine optimization (SEO) algorithms are continually evolving to become more complex. Google releases millions of algorithm adjustments yearly to improve its results, but most of these are so few that nobody notices. However, there are occasionally significant improvements, such as what Google refers to as Core Updates to its algorithm.