Although Moz and Ahrefs both have a tonne to offer SEO specialists and small businesses, Ahrefs is the tool that marketers mostly choose. At a similar pricing point to Moz, it provides additional functionality, statistics, and thorough support while also collaborating with more search engines (Moz is in essence a Google-only product). It should be noted that Moz does have one significant benefit over Ahrefs: far more lenient reporting limits.