Three reasons. First, every Elato recipe is home made in Roz's (our Founder's) kitchen using ingredients found in every home (excluding ground carob seeds - amazing natural thickener for ice cream and acacia gum - plant based emulsifier equivalent to egg yolk). Her 1L recipes are then multiplied by 1000 (or more) for the factory as each home made recipe will scale without any change in flavour or texture. Secondly, the flavour suppliers on each pack make their products by hand at small scale rather than using massive automation. Third, in Italy, artisanal gelato, means that each recipe is made from scratch using a mathematical balancing technique that ensures sugar, fats and other solids are in the correct proportions. All Elato's recipes are created this way.