There are many benefits to using display advertising. Let us have a look: 1 Wide reach Display advertising can reach a broad audience. If you use a good ad network, you can reach out to many customers. The more people see your ads, the more number of them become aware of your brand, and more is the chance of a conversion. 2 Targeting Display advertising is very effective for doing targeted advertising. You can show the ads to relevant people because you can track their surfing behaviour.  3 Retargeting This is a powerful advantage. Studies show that retargeting exponentially increases your chances of converting a customer. For example, if you notice that a customer has checked out a particular book earlier, you can show her a book from the same genre, or with a similar storyline or the same author. It is more likely she makes a purchase.  4 Measurable The best thing about display advertising campaigns is that they are measurable. You can check metrics like click-through rates to see how effective your campaign has been. The good thing about having measurable metrics is that you can analyze the data and figure out what is working for you and what’s not. You can then tweak your campaign accordingly, or design a new, more effective one. However, when you plan a display advertising campaign, you need to set your goals keeping things like adblockers in mind. Studies show that most internet users have developed “banner blindness”, which is the ability to ignore display ads when visiting a website.  So, make sure that your ads are attractive, they contain a call to action, use targeted keywords, and that you are showing your ads to the right people at the right place and right time.