Magazine editors and designers used to have to do flatplanning manually. It was an expensive and time-consuming process. They had to use scissors and tape to cut lines of text to fit the columns on the page. Then the whole design had to be made print-ready. Digital magazine page design tools have made the whole process much easier. Designers and editors still have to make sure everything fits on the page and looks right visually, but it’s possible to make design changes in just a few clicks. However, the basics haven’t changed. Your content still has to look good on the page (or screen). It’s important to balance text and images and ads, not just for visual appeal, but for the reading experience as well.