Paid advertisements come in a variety of forms, are paid for using a variety of ways, and each has a unique set of objectives and outcomes.
1. Cost Per Click (CPC)
Cost Per Click (CPC) is a model where a fee is charged for each click, regardless of the number of views or impressions obtained. With this performance-based metric's automatic and manual bidding, you can regulate your maximum bid amount or set a budget.
2. Cost per mille (CPM)
An advertiser pays per thousand ad views under the Cost Per Thousand/Mille (CPM) model. This is true of banners, native advertising, and other display ads.