Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based data clean room solution provided by Amazon. It allows advertisers to perform analytics and measurement on their marketing and advertising data without exposing individual-level data. AMC enables marketers to analyze the effectiveness of their campaigns by combining data from Amazon's advertising services with their own data. This can include insights into audience behavior, campaign performance, and other valuable metrics. AMC uses Amazon Web Services (AWS) infrastructure, ensuring scalability, reliability, and security.