A small business consultant can play a crucial role in guiding a company through digital transformation by providing expertise and strategic direction. They help businesses integrate digital technologies into all areas of operation, which can enhance efficiency, improve customer experiences, and open new market opportunities. Consultants typically start by conducting a digital audit to assess current technology use and identify gaps. They then help define clear, measurable goals and develop a strategic plan to achieve them. This includes upgrading technology, training staff, and continuously monitoring and iterating on digital initiatives to ensure they meet business objectives.