Most humans obviously share similar nutritional needs, but action sports require significantly different nutritional supplementation than many other activities- and Niima has developed a formula specifically for these needs. For example, the physical stressors of a skateboarder slamming on concrete all day while trying to land a big trick is much different than that of competitive swimming, or the focus required to compete in a big mountain ski contest is different than the performance needs for running... Just different enough that we want to improve upon things specifically for these sports, because that's what we're into. But with all that being said, obviously anybody can benefit from the ingredients in Niima. We are simply here to help riders who otherwise might overlook the benefits of nutrition and wellness products.