Whereas the term GS1 Digital LInk describes the technical schema, the actual barcode(s) on a product linking to the web are called GTIN Digital Link. Each product will carry it's own GTIN Digital Link which essentially acts both as a point-of-sale barcode and a symbol enabling consumers to connect to a web page. Online applications and tools, such as the GTIN.cloud, provide companies the functionality to control GTIN Digital links for their individual products.