Yes, it is, just as the Purple Mattress is colored purple. The reason for is this is not aesthetic or because the company likes the color purple! It is because the gel-like substance used to manufacture the Hyper-Elastic Polymer is itself colored purple. Purple does not use normal memory foam, latex or poly foam for its Purple Pillow, but this purple Hyper-Elastic Polymer. The name Purple seemed a logical business name to use.