Professional SEO Services make your website as appealing to Google and other search engines as possible. Professional SEO experts ensure search engines send their users to your site. This increases levels of targeted users and exponentially increases sales over time. SEO companies that don’t know what they are doing tend to over complicate the process and provide very poor results. A professional SEO expert with a solid understanding of SEO techniques should ensure all elements and facets of each campaign are clear and easy to follow. All work completed should always be outlined in easy to follow reports that contain links to all work completed and the metrics associated with each link acquired. Each quality backlink built should increase the credibility of your website and in turn increase the domain metrics including domain authority DA, trust flow TF and citation flow CF. SEO experts should be consulted during website builds where possible to help ensure your new website is launched with no SEO or technical issues that could easily be over looked by developers. SEO splits into two main areas: 1) Onsite SEO – this looks at your website, its content and any technical issues it may have such Google page speed insight scoring, hosting optimisation for load times, caching of images and much more. 2) Off-site SEO – this looks at backlinks that point to your website and the credibility and metrics associated with your websites domain name. Both SEO areas are necessary to ensure best possible generic Google rankings. In a competitive market offsite SEO plays a much bigger role in building a platform for future growth and for high volume lead generation and sales. Professional SEO should always be easy to follow. Those who complicate things tend to know the least and tend to get poor results. Reporting should be always provided with a clear overview of work completed and metrics associated with each piece of work.