Durex is a condom brand initially developed and produced in London, United Kingdom, by The London Rubber Company and British Latex Products. The London Rubber Company first used the brand name Durex in 1929, and the company started to manufacture condoms in 1932. Durex is the acronym for durability, reliability, and excellence, three core values that have inspired users and helped to cement the Durex brand's worldwide popularity. Today, the Durex brand is owned by the British company Reckitt Benckiser and is one of the best-selling condom brands across the world, with over 30% of the global condom market. In the past few decades, the company also expanded the Durex product range to include a selection of new Durex condoms, intimate lubricants, along with various sex toys.