There are quite a few factors that affect global marketing. Social factors include the value system of a society, culture, caste, languages, lifestyle, standard of living, climate, marketing infrastructure, and so on. The economic factors directly impact the survivability of businesses in the region and include factors like the export-import policy of a country, commercial policy, financial system, monetary system, currency restrictions, inflation/deflation, competition, and so on. Political factors, to a large extent, affect all the other factors, especially the economic factors. Issues like changes in government policy and political stability are huge factors that affect global marketing. Finally, logistical factors like mode of transportation, cost of transportation, inventory management, material handling, warehousing, and so on, have a huge impact on global marketing.