According to franchise industry experts, many people who don’t work with a consultant / broker become interested in a franchise concept because they are attracted to the product or service it provides. That’s not a bad place to start, but it’s not enough. You also need to evaluate what the day-to-day life of the owner would be like and whether or not that business would suit you and meet your needs. Once we go through that process, we find that the large majority of our clients end up purchasing a different concept than the one they initially thought they were interested in.
In addition, if you go directly to the franchise development team (salesperson), they can’t help but be biased toward their concept as they will not be paid if you choose a different company. A franchise consultant / broker can therefore help you be more objective during the due diligence process and make the choice that’s best for YOU.