CRM Customer relationship management solutions, such as Salesforce, ZoHo, Pega and Sage CRM,  provide sales with a unified source of truth. These tools allow teams to see an account’s buying journey, from where they are in the process to current contracts and more. Digital experiences platforms Digital experiences, like webinars, content hubs and virtual events, provide sales with the engagement data needed to assess a prospect’s likelihood to buy. Platforms, like the ON24 platform, often provide organizations with the ability to easily integrate within a tech stack and seamlessly send data from an event to a sales representative in near real-time. Social media and amplification Social media platforms play a critical role in virtual selling. They empower sales to share insights and messaging and allow them to connect with customers and more. Organizations can centralize and enhance social selling efforts through social amplification tools like PostBeyond, GaggleAMP, Hootsuite Amplify and more. Virtual meeting The goal of any sales outreach is to set up a meeting with a prospect or customer. To conduct meetings virtual, consider powerful meeting tools like Microsoft Teams, Join.me and Google Meet. Alternatively, you could consider integrating meeting availability within virtual events and webinars with ON24 Breakouts.