Nowadays, digital marketing is almost synonymous with social media. A large majority of people who spend a significant amount of time online are spending their time on various social media sites.
Social media marketing has become one of the most popular and effective tools for businesses aiming for generating more leads online. Increasingly, social media sites have also begun implementing tools to encourage their users to become consumers.
For instance, Instagram now has a ‘Shopping’ function to make it easier for people to buy from brands while scrolling through their page.