Different key opinion leaders (KOLs) specialize in their own fields and social media platforms, so you should choose those who fit your business and target audiences effectively. Furthermore, you should look at key opinion leaders’ (KOLs) followers and rate of engagement to determine if their followers are real or not. Our KOL Marketing agency in Hong Kong can help your company assess the analytics to make more informed business decisions in choosing your KOLs that fit your business agenda.