To set up product reviews on Shopify, follow these steps:
Choose a Product Review App: Shopify offers a variety of product review apps in the Shopify App Store. Browse the available options and choose a product review app that suits your needs. Some popular review apps for Shopify include Yotpo, Judge.me, and Product Reviews.
Install the Product Review App: Once you've selected a product review app, click on the "Get" or "Add app" button to install it on your Shopify store. Follow the installation instructions provided by the app to integrate it with your store.
Customize Review Settings: Access the settings of the product review app to customize the review functionality according to your preferences. Set options such as review moderation (whether you want to approve reviews before they are published), review display settings, review forms, and rating scales.
Configure Review Display: Determine where and how you want to display product reviews on your Shopify store. Most review apps offer customizable widgets or sections that can be placed on product pages, collection pages, or sidebar areas. Customize the appearance of the review display to match your store's design and layout.
Enable Review Requests: Consider enabling review requests to proactively gather feedback from customers. Some review apps allow you to automatically send review request emails to customers after they make a purchase. You can customize the timing and content of these emails to encourage customers to leave reviews.
Test the Review Functionality: Before making product reviews publicly available, test the functionality to ensure it is working correctly. Submit a few test reviews, check if they are properly displayed and if moderation settings are functioning as expected.
Monitor and Respond: Regularly monitor the product reviews submitted by customers. Respond to reviews when appropriate, showing appreciation for positive feedback and addressing any concerns or issues mentioned in negative reviews. Engaging with customer reviews can help build trust and loyalty.
Encourage Customer Reviews: Promote the option for customers to leave product reviews. You can mention it in your post-purchase emails, display a call-to-action on product pages, or even offer incentives such as discounts or loyalty points for leaving reviews. Encourage satisfied customers to share their experiences and opinions, as it can help build social proof and influence future customers.
Review Management: As your store receives more reviews, consider regularly monitoring and managing the reviews. Respond promptly to customer concerns, address any inappropriate reviews, and use the feedback to make improvements to your products and services.