It is an essential piece of your business marketing strategy. Social platforms can help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media provides the right channel to showcase your brand values and information in a creative and entertaining manner rather than a bookish promotional manner. You can find the opportunity to target a larger audience in different age groups to drive more traffic, increase leads, and ensure conversions. People from different social backgrounds and interests are present on social media.