A multi-brand company has multiple sub-brands, each with its own identities to define different types of products or services related to the main brand.
Companies very often use these multi-brand strategies precisely to define the process of promoting multiple brands under the same organization, by developing different identities, actions and processes, trying to capture the attention of a wider audience which, obviously, have different tastes and preferences.
A crucial point to consider concerns all those companies which, even if not multi-brand, can be divided into business units, functioning in a similar way to this particular type of company. Despite this, we always recommend having different product lines, creating sub-brands with which you can better advertise your products and services, reaching increasingly more customers.