If the couple or partner has indicated that they would rather have cash or a gift card, this would be fine. However, on nearly every other occasion, it's much better to shop for something special and more meaningful for the recipient. This shows them how much they mean to you and, depending upon what it is, they'll be able to see it or use it for many years to come and reflect upon how you chose it for them. If you can't decide what to get them, check one of our gift guides or read the wise words of one of our gift experts to give you a little guidance.