The information you include in your Business Plan will vary depending on the type of business you own and the type of information you want to include in your plan. Generally, most business plans will layout:
Ownership (i.e. whether you are a sole proprietor, in a partnership, in a corporation, etc.)
Management structure (e.g. an explanation of how day-to-day operations of your business are handled)
Goals and objectives
Which products and/or services are offered by your company
Information about the products and/or services offered by your company (such as your pricing strategy, patent or trademark licence details, etc.)
Marketing strategy (e.g. the target market, whether or not you have established customers, etc.)
The information you include in each section typically depends on the reason you are making your Business Plan.For instance, if you are creating your plan to send to investors to secure funding, you'll want to spend additional time explaining your goals and objectives as well as the products or services you are planning to sell and how it aligns with your target market.Alternatively, if you are using your Business Plan as a blueprint to help you achieve a specific goal (like reorganising your business structure so that your company's management processes are more efficient), you'll want to spend time identifying your current management structure, how you plan to change it, and how the success of this goal will be measured.