Choosing the right keywords to target requires careful research and analysis. Start by brainstorming a list of potential keywords that are relevant to your business, products, or services. Use keyword research tools such as Ahrefs, Moz, Google Keyword Planner, or SEMrush to generate keywords and evaluate your competition and search volume.
Focus on long-tail keywords as they are easier to rank for and generate targeted traffic. Last but not least, consider the intent behind the keywords you are targeting and align content with search behavior.