The following video marketing trends are expected to play a big impact on campaigns:
Branded hashtag challenges are expected to increase.
Video will be used more often in social media stories.
Explainer and educational videos will feature more on social media.
More brands will treat their followers a behind-the-scenes peek by creating videos that feature office tours, team-building activities, or even bloopers.
Subtitles and on-screen instructions will become more common practice to improve accessibility.