3D advertising is a newer form of advertising and differs from classic flat-style animation videos in that product or brand messages can be presented in 3D visuals. This has the advantage that 3D screen advertising resembles our natural viewing habits and thus appears more real. In addition, 3D advertising board allow details to be presented very precisely, which is particularly suitable for technical products. In addition, 3D content can surprise addressees and thus remain in their memory longer.