Choose the message(s) you want to convey and align it with the appropriate platform, sometimes even cross posting. For example, if you’re in a more creative field, then Instagram could be useful in showcasing art or projects. Twitter is the place if you’ve got words of wisdom or a quote. Facebook is more of a jack/jane of all trades so you can create your own professional page or engage in online industry groups. TikTok is relatively new in the scheme of things, but is a great way to showcase your personality to potential employers.