Plant based vitamin E, also known as tocopherol, It is a fat-soluble vitamin found in many vegetable oils such as wheat germ oil, sunflower oil and avocado oil. It has various skin benefits including: Antioxidant Action: Plant-based vitamin E is a powerful antioxidant that helps fight free radicals caused by sunlight, pollution, and other environmental factors. Free radicals can damage cells and contribute to the development of wrinkles, fine lines and age spots. The antioxidant effects of plant-based vitamin E help protect the skin from this damage. Moisturizing effect: Vegetable vitamin E helps to moisturize the skin. It helps retain moisture in the skin and helps prevent dry and flaky skin. Anti-inflammatory effect: Plant-based vitamin E has an anti-inflammatory effect and helps to reduce redness, swelling and skin irritation. It helps treat acne, eczema and other inflammatory skin conditions. Improved wound healing: Plant-based vitamin E promotes collagen production in the skin. Collagen is a protein that is important for skin elasticity and helps skin stay firm and smooth. Plant based vitamin E is included in our cleansing bars as well as in our serum and toner.