No, not all ecommerce businesses are profitable. Just like any business, there’s no guarantee that your investment will deliver a financial return. While shoppers are increasingly turning to the web to make purchases, it also means there’s more competition to entice those buyers. You can reduce your chances of making a loss by choosing a lower-cost platform such as Square Online, Jimdo, or WooCommerce. Consider whether you know enough about your market niche before you decide to invest.