In order to measure the success of your conversion and get an analysis of whether you are achieving the goals you set for yourself, there are several options available to you for evaluation: Internal tracking via script Online stores and content management systems offer scripts that output data about user behavior on the website; depending on the provider, the information collected is then displayed in the back end. ﻿ Tracking with third-party providers Third-party providers offer scripts that need to be integrated into the website. When they are activated, they collect all relevant user data on Internet sites. This data is then analyzed on the script provider's server. The use should be indicated to the visitors of the website in any case. One of the best-known tools for this purpose is Google Analytics, for example. ﻿ Web server log analysis The log analysis via the web server is not very informative for a later optimization of the conversions. Here you only get an evaluation of the accesses to your page, but not how many conversions were ultimately completed.