Tracking results is crucial. Key content performance metrics to watch include:Website traffic: See how your content attracts new visitors to your website.Lead generation: Track how your content converts website visitors into leads.Engagement metrics: Analyzing your website’s bounce rate, user time spent on specific pages, and social media engagement can provide insights into what your audience is responding to.Brand awareness: Brand mentions and online sentiment show how your content impacts brand perception. Learn more about tracking content marketing metrics.