When it comes to getting new customers, companies obviously want to keep their costs as low as possible. There are a bunch of smart ways to make that happen.
First, dig into the data - see which marketing channels and campaigns are actually driving conversions and at what cost. Then, shift more budget to the stuff that's working best and producing results efficiently.
Next, don’t underestimate the power of organic growth. Word-of-mouth, referrals from existing customers, social sharing - that stuff brings in new buyers without big ad budgets. Offer incentives to get people sharing and referring others.
Also, think about giving stuff away - like free trials or freemium models. It lowers the barriers for customers to try you out. And once they see your value, you can upsell them.
Of course, you want to nail the basics too - like SEO and conversion rate optimization. Creating awesome content and making sure your website converts visitors well is marketing 101.
It also pays to get a little sales-y with people who’ve come to your site before - retarget past visitors and leads with ads and emails. Give them that extra nudge to come back and convert.
And don’t forget the power of partnerships - influencers, affiliates, etc. Work with people who already have an audience to get in front of new networks.