Business intelligence, or BI, plays a crucial role in organizations’ strategic planning and is used for multiple purposes, including measuring performance progress toward business goals, quantitative analysis, reporting and data sharing, and identifying customer insight.
Business Intelligence is more than just software. It’s a holistic initiative to use data in day-to-day operations. The seven benefits of BI listed below translate into real-world successes that showcase BI in action.
Business Intelligence benefits:
Faster analysis, intuitive dashboards
Increased organizational efficiency
Data-driven business decisions
Improved customer experience
Improved employee satisfaction
Trusted and governed data
Increased competitive advantage