This question is one of the most asked ones by promoters who are interminably stressed over the crowd they will get with PPC ads. To answer this, we should understand the contrast between search and display advertising. Both search advertising and display promoting are a part of PPC marketing and are somewhat not quite the same as one another in certain regions, while they additionally share some essential similarities. Search publicizing PPC promotions appear in front of the clients who are scanning for something on the search engine. They are the promotions that you see over the natural outcomes on internet searcher results pages or SERPs.