Financial services is a competitive industry, as we know from the people who do our Media Training courses for finance firms. Meanwhile, journalists are always looking for people to contribute to their reports on everything, from personal finance and savings to insurance and investments. The fact is that those finance companies who have the best media relations are most likely to get prominent coverage and therefore pick up clients as a result. Doing an interview or engaging with the media is always a risk. One of the benefits of Media Training for financial services firms and finance houses is that their spokespeople learn to focus on their messages and gain more control of a media interview. They also know what journalists are looking for, and this means that they are more likely to achieve a more significant share of voice with more favourable coverage. At Communicate Media Training, we work closely with the in-house communications teams and PR agencies of investment companies, personal finance providers and other financial services firms to prepare their spokespeople to deliver effective interviews and to produce positive prominent media coverage as a result. But there are other benefits. People who do our Media Training courses for financial services firms usually tell us that they have improved their general business communication skills. This might include focusing on the audience and their wishes and needs during meetings with colleagues, clients and regulators. They also use our techniques to hone down and define the messages for these meetings, thereby increasing their chances of getting the results they want. There are also improvements to body language and vocal skills that result from our Media Training and Presentation courses.