This depends on the size of your company and its goals.
Free lead generation software is typically better for small businesses. If youâre a small company and arenât expecting or striving for rapid growth, it may be possible to continue using a free platform forever.
However, investing in lead gen software can produce more sales and a higher ROI. This means that for larger companies that do choose to invest in lead gen software, they will make substantially more money, which, in turn, offsets the cost of a paid lead generation tool.