FOX paid a staggering $236 million to receive a 4.99% stake in The Stars Group and will have the opportunity to acquire a maximum of 50% of the Stars Group in 10 years. The current deal could last 25 years. As part of the agreement, FOX Sports will provide an exclusive license to The Stars Group, allowing them to utilize certain trademarks of FOX Sports when it comes to online wagering. On the other hand, FOX Sports will receive software integration, brand license, a minimum advertising commitment, and affiliate fees.