Greenwashing is a term used to describe the creation of the appearance of CSR for a company that is not actually improving its environmental or social impact. For example, a business might claim to be green because they are offering online services, even though the energy usage created by those services is contributing to climate change. This façade can and will backfire when consumers learn that their support for your company was misguided, and they’re unlikely to ever trust your brand again. Greenwashing is inadvisable and wasteful, especially considering the cost of real CSR typically can be worked into your existing budget on any scale.