It depends on your skin type and desired results. If you have sensitive skin, it may be best to use an ice roller only a few times a week. This will allow your skin to adjust to the cooling sensation, while still providing the benefits of increased circulation and reduced puffiness.  For those with normal or oily skin, using an ice roller every day can help reduce inflammation and keep pores clear. The cold temperature helps tighten the skin, which can reduce wrinkles and give a more youthful appearance. Additionally, regular use of an ice roller can help improve product absorption into the skin for better hydration and nourishment.  Ultimately, it's important to pay attention to how your skin reacts when using an ice roller. If you experience any redness or irritation, it's best to take a break from using it every day and instead opt for a few times per week.