When completing a letter, word, or name (signature) in free, spontaneous writing, the pen is generally raised from the page while in motion with a "flying finish" (or what is sometimes known as "vanishing", "tapering", or "flourishing" terminal strokes), and for many authors, the resultant impression on paper is delightful to behold. The term "lettering" is applied to this kind of handwriting. The early printers' hand was a crude version of modern printing hand. It was called cut-and-paste work because it consisted mainly of cutting pieces out of larger sheets of type and pasting them onto the pages of the book. To make their printed books more attractive, some printers began to add drawings and sketches to their texts. These illustrations were often done by artists who worked for the printer. They were usually drawn freehand and then copied by hand by another artist called a "draughtsman". In 1770, Benjamin Franklin wrote a pamphlet that discussed the need for American printers to learn to write well. He suggested that they take lessons from good English teachers instead of relying on machine-made type. This led to a decline in the quality of print produced in America. By the mid-19th century, only wealthy publishers could afford to pay professional writers and artists to help market their products. Most books did not have illustrations until later editions when woodcuts or photographs were used instead.