You should use this YouTube ad format when you have video content that you wish to pre-, mid-, post-video content of other video marketers on YouTube as well as across other websites and apps that run on Google video partners. This format gives viewers the option to skip the ad after 5 seconds. The click per view bidding option allows you to pay only when a viewer watches 30 seconds or less of your video or if they interact with your video content. As a result, you pay based on impressions. You can select these campaign goals to use this ad format.  Website traffic  Leads  Sales  Brand visibility, awareness and reach  Brand and product consideration. If you are using Google Ads to create a campaign without any goals to guide you, you can use this ad format.