Augmented reality (AR) is becoming increasingly popular in product design, with numerous brands using platforms like Vuforia to develop solutions. AR adds digital information to the user's current environment, unlike virtual reality which creates an entirely new environment. AR is expected to change what consumers do with products and what they expect from them, driving significant change in the product ecosystem. The tools used to design products will also change, with cloud-based design and development paradigms embedding the virtual and real, making them more practical. AR will make it easier and more efficient to design, model, simulate, and service products at multiple levels of fidelity.