Search engine marketing is something we can no longer ignore. As much as 93% of all traffic comes from a search engine, and 75% of users never scroll past the first page of search results. So no further explanation is needed. For if you want to get started with search engine marketing yourself, here are the 5 golden ground rules first:
Keyword research: keywords are the most important element. Each page needs a specific keyword.
Title tags: each title must contain the keyword. This is because this is how Google recognizes the relevance of the content.
Meta description: this is always displayed below the title of a web page in Google’s search results. The keyword should also be included in this. In fact, most users always read the meta description before clicking on the web page.
Relevant, quality content: write relevant content that answers user questions. The ideal length of a text is about 1,600 words.
SEO Audit: do this regularly to maintain website productivity levels and discover and improve weaknesses.