The be all and end all of signage is content – the finished product. This seminar recognizes the differences between static and dynamic sign content, content life cycles and the effect content has on the viewer. Explore the different types of dynamic content and delve into the various methods of content creation for the sign shop. Recognizing that sign shops come in all types and sizes, the seminar explores what can be created in house, what to outsource and who to partner with. Learn about recurring revenue and discuss what to charge for content creation. Speaker: Jim Nista, Insteo Price: $35 for ISA members; $100 for non-members Estimated time to complete course: 1 hour Register Now