Many companies are adopting the use of sustainable materials in their consumer products. For example, Samsung has unveiled smartphone ranges made from recycled materials, Adidas collaborates with Parley for the Oceans to create shoes using ocean plastics, Reebok integrates organic cotton and corn-based materials in their products, and Apple leads in sustainability with its recycling initiatives using the Daisy robot to disassemble and recycle iPhones for new products. This trend towards sustainable materials reflects the growing importance of environmental consciousness in the consumer market.