Lead generation is one of the most important content types business professionals use to attract new customers. There are many different types of content that can be used for lead generation. Here are three of the most popular:nnBlog posts: Blogging is a great way to share your company’s story and connect with potential customers. It’s also a great way to generate leads because it creates a connection between you and your readers.neBooks: eBooks can be a great way to teach your customers about your product or service. They can also be used as lead-generating resources.nWhite papers: White papers are a great way to demonstrate your expertise and show off your company’s unique selling points.