The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES collectors get AIR MILES Reward Miles at more than 300+ leading Canadian, global and online brands and at thousands of retail and service locations across the country. Collectors show their AIR MILES card when they shop at participating reward partners across Canada and they earn Reward Miles on qualifying purchases, which they can then use towards rewards in-store or online.