A 30-60-90 day plan is a crucial tool for any new CMO to hit the ground running and make an immediate impact. This plan outlines the goals and objectives for the first 90 days on the job, broken down into three distinct phases. During the first 30 days, the focus is on getting to know the company, its culture, and its customers. This includes meeting with key stakeholders, conducting a thorough analysis of the current marketing strategy, and identifying areas for improvement. In the next 30 days, the focus shifts to developing a comprehensive marketing plan that aligns with the company's overall goals and objectives. This includes identifying target audiences, developing messaging and positioning, and creating a tactical plan for execution. Finally, in the last 30 days, the focus is on executing the plan and measuring results. This includes implementing campaigns, tracking performance, and making necessary adjustments to ensure success. With a well-crafted 30-60-90 day plan, a new CMO can quickly establish themselves as a valuable asset to the company and set the stage for long-term success.