With the ever-growing trend of mobile app usage, it comes as no surprise that insurance companies are looking to develop mobile apps to help them stay connected with their customers. But, just like any other business, insurance companies need to find a way to make their apps profitable.
One way to do this is through monetization models, which can include charging customers for premium subscriptions, charging customers for services like claims processing, or even charging customers for access to special offers or discounts. Whatever monetization model insurance companies choose, they need to make sure that it’s attractive enough to convince customers to pay for it.