No. Heated tobacco is different from burning tobacco. Using HeatFlow Tobacco Heating Technology, the stick is heated from the outside to the core, gently releasing rich tobacco flavor throughout the session. HeatFlow Innovative HT technology doesn't produce the tar that's generated by burning tobacco, which means there's no smoke and less tobacco smell on your clothes, hair and breath¹, and less visible staining on your teeth, when compared with smoking². ¹ Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X Advanced heated tobacco sticks. ² Based on color comparison of bovine teeth exposed to cigarette smoke and vapor from a representative sample of Ploom X Advanced heated tobacco sticks