Brazilian butt lifts – otherwise known as buttock/ butt augmentation and gluteoplasty – are cosmetic surgical procedures to lift, reshape, and contour the buttocks. As people age, the effects of genetics, gravity, and poor diet can lead to buttocks that sag, are lumpy, overly flat, or generally aesthetically dissatisfying. A Brazilian butt lift at Clinic 360 in Toronto offers patients the chance to attain a bottom that is more youthful, round, and perky. The American Society of Plastic Surgeons notes that there were 10,000 butt augmentations performed in 2013, up 16% from the previous year, making it one of the most popular surgeries of the modern era.