The process of managing programmatic advertising campaigns typically involves managing several marketing channels and ad platforms. As a result, analyzing the performance of real-time bidding campaigns can be a challenge for advertisers.
As a leader in marketing analytics, Singular enables advertisers to take a scientific approach to their marketing efforts and uncover opportunities to optimize their campaigns. With both accurate and timely ROI insights, marketers are able to maximize the performance of their RTB ad campaigns. In addition, Singular provides programmatic advertisers with a cost aggregation tool that can be used to extract cost and marketing data from any source.
In summary, by aggregating costs and providing a suite of marketing analytics tools, Singular enables marketers to achieve the highest ROI on their real-time bidding ad campaigns.