Keywords are the words and phrases used to define a position. You can find keywords on the job description and company website. Skills and values are key to employers.
An ever-growing number of employers are using technology to track their candidates. Often, your CV will go through this process before a person sees it. This system, also called applicant tracking software or ATS, will read the keywords the company is seeking and your CV will either pass or fail this test.
To pass, match verbatim the keywords from the job description. If you’ve already matched the skills from the description, use the information you know about the company to continue adding keywords. Also, use an ATS-friendly format to create a CV readable by the software.