Step 1. Find the best Schema type that describes your business. it may be schema.org/Dentist or schema.org/FoodEstablishment. If nothing seems to be a good fit, keep checking back as this list is growing. The MicrodataGenerator.com is helpful to generate your NAP which should thread closely with your Google Business Listing. There, it is important that you select the best business category and fill in all fields correctly. Step 2. Build out your business entities and services with as much schema markup as make sense to explain it. A schema markup specialist can leverage additional ontology to add clearer data; additionally, we prefer Productontology when facing a lack of current data types for a specific niche industry. By converting it into a Productontology URI using id schema can be modified to better suit your line of business. Step 3. Decide how you are going to create your code and implementing it on your website. Some schema generating plugins and API’s are intuitive enough for most any SEO to use. A coder who understands the JSON-LD language is your best option, as Google has stated a clear preference for JSON markup. They can “think” semantically and make the process less prone to mistakes and more effective overall. Step 4. Write your SEO schema using natural language processing as much as possible. The words you choose to use matter and should resonate with the search intent and needs of your audience. Step 5. Set in place a regular auditing schedule that catches errors and can help with your strategic site mapping. Some schema will be depreciated over time, other schema types will add new required entities, and other times, a brand new schema will emerge. This will help you avoid schema redundancy, which means having multiple copies of the same data in your database. For example, problems can be caused due to redundancy and repeating adding answers to the same questions across multiple pages.