Being really specific in the copy you write for your local Google business ads is crucial. People want to know if your business has exactly what they need. You have only a few seconds (at most) when someone is browsing Google’s search results to draw in your customer via a click on your local Google business ad. Specificity also yields credibility for your potential customer. Be specific about the exact number of happy customers, including specific prices, promotions, or exclusive deals, and also highlight what makes your business unique. Remember you need to be informative, matching what your prospective customer is looking for, and encourage them to click on your ad instead of the others that may be appearing above or below yours!