With so many systems surrounding product content, it’s easy to get confused. Here’s a quick breakdown of the difference between PIM, DAM, MDM, and PLM. Product Information Management (PIM) PIM solutions are designed to sync product content, from SKUs and product descriptions, to images, videos, and specification sheets. They unify product content across channels to enhance consistency and sales performance. Digital Asset Management (DAM) DAM systems enable the management, storage, and enrichment of digital assets, like images and videos. Some PIM solutions include DAM, allowing users to manage digital assets within your PIM system. Master Data Management (MDM) MDM is the umbrella term for PIM and DAM solutions. MDM systems centralize a wider range of data, including product information, digital assets, financial data, supplier information, customer data, and more. Product Lifecycle Management (PLM) PLM systems are used for managing the broader product lifecycle, from design, to manufacturing, to launch, to sales, to discontinuation.