You can utilize premium tools like Moz, SEMrush, Ahrefs, and others to do SEO research and inform your strategy implementation. There are, however, some free tools available to help you with your SEO strategy: Google Search Console – It is an advanced set of tools that helps you track the number of indexed pages, security issues, and other factors that can affect how well your pages rank. Google Keyword planner - Use this tool to uncover keywords to target in your website content and rank for keyword subjects. There's no denying SEO's importance in any digital marketing strategy. By supporting potential clients in discovering your product/services, you can increase sales and profits. Your business can't afford to be offline, and a smart SEO plan can be extremely beneficial. Now that you know why SEO is so crucial for your marketing strategy, sign up for one of the courses listed above to learn how we can help you attract more traffic from Google and other search engines to your business website.