Ongoing costs for a telemedicine app include maintenance, updates, and marketing activities. It is essential to allocate a budget for continuous app improvement, bug fixing, security updates, and promoting the app to attract more patients. Maintenance and updates are crucial to ensure that the telemedicine app remains compatible with the latest operating systems and devices. Regular updates also help address any software bugs or performance issues that may arise over time. In addition to maintenance, marketing activities are essential to increase app visibility and attract a larger user base. This can include online advertising, social media campaigns, and partnerships with healthcare organizations to promote the telemedicine app. By investing in ongoing maintenance and marketing, healthcare providers can ensure the long-term success and sustainability of their telemedicine app.