TikTok trends are collections of video content that share commonalities, themes, hashtags, songs, or sounds. These trends encourage others to engage on TikTok, either with their own contributions or by engaging with similar content.
Learning about the videos trending on TikTok can inspire your own content strategy. It can also give your content more visibility by appearing alongside similar content.
TikTok trends change all the time, so it’s important for marketers to keep up to date on current TikTok trends to maximize their presence.