Many Amazon sellers experience account suspensions. Amazon's platform is built around trust, and they have implemented strict policies to ensure a positive buying experience for their customers. Even minor or unintended infractions can lead to suspensions. Here are some common reasons why Amazon sellers get suspended: Poor Performance Metrics: Amazon tracks seller performance using various metrics like order defect rate, pre-fulfillment cancel rate, late shipment rates, and of course percentages of negative feedback. If these metrics don't meet Amazon's standards, sellers may face a suspension. Violations of Amazon's Policies: This includes selling prohibited items, not adhering to the product listing guidelines, or engaging in price gouging, among many other potential flags that you will want to be aware of.  Account Verification Issues: Amazon might suspend accounts, temporarily or permanently, if they suspect fraudulent activity after conducting a video verification call or if there are problems verifying the identity of the seller. If they believe an account has been sold in contravention of Amazon rules and policies, they will close the account.  They often also try to verify invoices on these calls.  Intellectual Property Complaints: Selling counterfeit goods or goods that violate trademarks, patents, or copyrights often leads to suspension.  Linked to Another Suspended Account: Amazon uses advanced tracking methods to detect if a new seller account is related to another previously suspended account. If they find data points or links between two accounts, one of which is currently suspended, the new account will also be suspended. Getting Targeted by Competitors: As mentioned in previous sections, some "black hat" competitors use tactics to sabotage other sellers, which could lead to suspensions. If you’re a black seller or using services that employ these methods or tactics, don’t expect to appeal for reinstatement successfully.  Safety and Product Authenticity Concerns: If Amazon receives reports that a product is unsafe or not genuine, they may suspend not just the ASIN but also the seller pending further investigation. It's worth noting that while many sellers face suspensions, many also successfully appeal and have their accounts reinstated. The key is understanding the reason for the suspension, addressing the root cause, and communicating effectively with Amazon during the appeal process. Given the complexities of selling on Amazon and the potential risks, many sellers educate themselves continuously by joining seller groups, expert communities, or hiring consultants who specialize in Amazon suspensions to navigate challenges more efficiently.