As we’ve alluded to earlier, simple sites (usually) work the best.
They’re the most eye catching and have the best user experience and engagement. That’s why simplicity is one of our design principles.
Sometimes websites can become over designed – especially if they’re designed by committee. Nine times out of ten this will result in a website which simply doesn’t work.
Placing too many elements on a page can distract users from the main purpose of your website.
Simplicity is the foundation of designing a beautiful and elegant website which is easy to navigate and understand.
However it takes skill and control to harness simplicity, so you don’t end up with a bland and boring website.
Simple websites should let you seamlessly navigate from page to page and consume any content without distraction or confusion.