A flyer is usually an unwrapped printed sheet that is used to draw attention to an event service product or idea. A flyer usually contains a very simple message that can be transmitted quickly. The brochure is usually printed on 8.5 x 11 inch paper to keep its cost down although brochures can be created in any size that is easy to work with. In addition printing is usually done on one side of the paper although there is no law against printing leaflets on both sides.
Depending on how they are used flyers are sometimes called leaflets inserts or circulars. They are usually distributed by hand wherever customers or people gather or pass by such as at an exhibition or other popular place. In addition leaflets can be folded and sealed as self-opening leaflets (the so-called “mailbox”) or attached to an envelope. Leaflets can be printed in any ink color although the most popular is color printing as the purpose of the leaflet is to be seen and read.
A flyer is usually relatively short-lived for example it is used to announce a unique event such as a grand opening or a special promotion. Thus the paper used in the flyers does not have to be thick. However the brochure can be printed on thicker paper to make it more durable if it contains information that will be mentioned repeatedly for example when used as a product specification or instruction.