Maximizing viewer engagement is crucial when sharing videos via email. Most email programs do not support direct video playback, and that's where our strategy comes in. We suggest sharing a clickable image that leads to the actual video, hosted on your website or a video hosting service. This approach is user-friendly and increases the likelihood of your video being viewed. This guide outlines the steps you need to follow to implement this strategy effectively. Capture the Video Play Screen ImageFirst, you need to create an image that signals to the viewer that there's a video to watch. The easiest way to do this is to take a screenshot of the video's 'Play' screen on your preferred video hosting platform, such as YouTube, Vimeo, or Wistia. Here's how: On a MacPress Command+Shift+4 on your keyboard. Position your mouse pointer at the upper-left corner of the video and click and drag to capture the image. On a WindowsPress Windows key + Shift + S  or click the Start button or swipe from the right edge of the screen on a touch device, then type 'snipping tool' into the search box. Select Snipping Tool from the list of results, create a rectangular snip, and save it to your device. For more details, refer to this support guide. ImportantEnsure your screenshot includes the 'Play' button on it to indicate it's a video. Insert the Image into Your EmailNext, upload the 'Play' screen image into the email you're composing by clicking the 'Insert Image' icon on the toolbar. Embed the Video LinkOnce the image is in place, you'll want to link it to your video. Click on the inserted image, then click on the 'Insert Link' icon. Now, copy and paste the link to the page containing the video you want to share. This could be a direct link to the video platform or a link to a landing page, blog post, or event on your own website where the video is embedded.  ImportantLinking to a page on your website rather than the video platform's direct link can provide additional opportunities for engagement and exploration of your content.