It is the work involved in ranking your website on Google to increase visibility when users search for relevant keywords related to your business. SEO produces organic traffic which is considered the highest quality traffic you can get to your website. SEO helps improve your websites position in the search results page. The higher the website is listed, the more active searchers online will see it. Getting your website to show up on the SERPs (search engine results page) is the most important long-term investment any business can have online.