If you don’t use SEO, your website will be much harder to find on search engines like Google and Bing. Potential customers will have a more difficult time finding your site, and you’ll miss out on valuable traffic and opportunities for conversions.
Additionally, your website will be less visible to competition, and you may fall behind in the search engine rankings. In short, not using SEO is a major missed opportunity for businesses of all sizes. If you want your website to be successful, you need to make sure you’re using SEO.