Thanks to an innate versatility, the contexts in which the E-Merchandiser can work are varied:
Companies/brands with traditional shops and e-commerce channels: they are responsible for integrating the physical catalogue with the online one, keeping the proposals, the company’s communication style and sales strategies consistent;
Large online retailers: they manage the purchasing platform and product catalogue by implementing advanced sales strategies designed with the marketing, product development and customer service teams;
Digital marketing and e-commerce consultancy agencies: they become expert consultants for the agency’s client companies, proposing suitable solutions to achieve customised and specific objectives:
Start-ups and tech companies: they work with small teams to create tactics for improving sales performance.