Search engines like Google, Bing, and Yahoo reward sites providing a great search experience – all marketing is focused on the user. This requires a new way of thinking, planning, and execution. When digital marketing changes beyond anything that we've known, it's the perfect opportunity to dive into fresh market research. Many are temporarily holding spends on paid advertising, to do what will sustain their business in the long run. From a management perspective, it may mean outsourcing more work to effective remote workers who skip some brick and mortar office costs. It may mean reshaping your digital marketing plan with more diverse offerings. Providing secondary services may potentially help some businesses avoid similar situations like our COVID-19 crisis in the future. Although consumers may be more guarded with their shopping dollars during the coronavirus outbreak, they are also spending more time online gaining information. Rather than simply shuttering everything in hard times find ways to pivot. It may be working on building a new and better website or increasing the quality of your offerings. But first, step back, make a plan, understand your customers, and addresses their needs and pain points.