How long a video shoot takes is determined by the type and length of video. However, for most non-films, anything from a day to a few days is normal. Commercials, social media shoots, music videos, and branding videos are often shot in just one day, though they may be spread over a few days if they're longer or involve multiple locations. Shooting in a professional studio space will typically make things move much more efficiently. In a professional setting, videographers are usually organized and have a clear plan, so they're able to knock out the actual shooting quickly. Pre-production and post-production usually take longer than the actual filming.