Different marketing software solutions require different levels of understanding and knowledge about marketing. Some tools are user-friendly and don’t require much knowledge of marketing software. At the same time, some tools might require users to undergo training or refer to resource materials to fully understand the functionality of a tool or software. The more you know and understand about how marketing automation solutions work and the nature of their features, the more you’ll see the “bigger picture,” which allows you to build more holistic and comprehensive automation funnels that convert more leads.