When pursuing new business opportunities, the most important thing to keep in mind is your company's core values. These are the guiding principles that will help you make decisions about which opportunities to pursue and how to pursue them. Your core values should be reflective of your company's mission and vision, and they should be something that you and your team are passionate about. Pursuing new business opportunities can be exciting, but it is also important to be strategic and thoughtful about which ones will be the best fit for your company. By keeping your core values top of mind, you can ensure that you are making decisions that will help your business grow and succeed.