An eCommerce business owner should have a set of tactical capabilities and tech-savvy skills that will help their eCommerce business efforts. Here are some of the most important skills required for an eCommerce business: Content marketing and writing (including content management) – running an eCommerce business requires a lot of well-written, accurate, and relevant content. Every page, blog, how-to article, and product description requires you to write content. Data analytics – data is the key to your business success in the overwhelmingly competitive eCommerce business landscape. It helps you to gather and analyze valuable statistics and information to improve your promotion and marketing efforts. Data collection and testing – data collection essentially helps online businesses measure their performance to improve their decision-making and marketing efforts. Web and graphic design – the appearance of your website, online store, and product detail page greatly impact how your brand is perceived on the market.  Coding and development – coding skills are a real advantage for eCommerce business owners as it helps you to harness the full potential of WordPress, a popular CMS system. More importantly, it allows you to develop your own marketing campaigns, tools, and reports if you wish.  Advertising – an eCommerce business depends on advertising and marketing efforts. Both have to be carefully planned, developed, executed and measured at all times. Today, there are many channels of communication available such as social media networks that business owners can use to advertise their brands. There are also video commercials, mobile ads, native ads, display advertising, social media ads, PPC ads, and more. Email marketing – email marketing is still one of the best ways to reach your target audience as it allows business owners to establish a direct line of communication with their consumers. Marketing automation – marketing automation is vital for your success as it allows you to remove repetition and reduce the amount of mundane tasks in your daily routines. It can also improve customer experience, boost average order value, increase conversion rates, and reduce marketing expenses. Search engine optimization – if search engines like Google don’t make your eCommerce business visible in their search result pages, it’s as though you’ve never existed online. SEO helps to make your brand more visible online by listing your online store and website on the first results pages, making your website easy to find.