We’re used to seeing knowledge panels for prominent brands in search results, so if your brand is missing a knowledge panel, you may not appear as credible to users. Your brand will be able to capture users at different parts of the customer journey and funnel by providing information about your organization through your knowledge panel. Helping you get a knowledge panel for your organization is only one of the many benefits that come from structured data markup. We’ve helped customers like SAP and Sharp Healthcare increase their clicks, impressions and click-through rates for organic search traffic through structured data, with strategies tailored to each brand’s online business goals.   Martha is the CEO and co-founder of Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search. She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.