Conversion rate optimization focuses on improving the percentage of website visitors who take desired actions, such as booking an appointment or contacting your med spa. By enhancing the user experience, streamlining the booking process, and implementing persuasive calls-to-action, CRO increases the likelihood of converting website visitors into loyal clients. An experienced digital marketing agency can conduct audits, perform A/B testing, and make data-driven decisions to optimize your website's performance and drive more inquiries and appointments.