Kent Stroman created the Conversational Fundraising approach which is chronicled in his book, Asking About Asking, published by CharityChannel Press in 2011. Kent is a Certified Fund Raising Executive (CFRE) with a long career in fundraising and finance with charitable organizations. Click here for details. Kathy Wright has a distinguished career of service to not-for-profit organizations and has guided the development and refinement of the Asking Academy. More information on her background is available here.