SEO Services: Focus on improving a website’s organic search rankings through on-page optimization (like keyword usage and content creation), technical SEO (like site speed and mobile optimization), and off-page strategies (like link building and social media engagement). PPC Services: Involve creating and managing paid advertising campaigns, such as Google Ads or Facebook Ads, where advertisers pay for each click on their ad. PPC services include keyword research, ad creation, bid management, and performance tracking.