Product-led growth is unique in its emphasis on the product itself being the driving force behind a company's growth. Rather than relying on traditional sales and marketing methods, companies utilizing product-led growth prioritize building a remarkable, user-friendly product that can attract and retain customers on its own. This often involves offering a freemium model and constantly iterating upon the product based on customer feedback.  Product-led growth also places great importance on customer success, as happy customers are more likely to continue using the product and recommend it to others. While this approach isn't for every industry or business, those that successfully implement it can see significant long-term growth.