Here are several ways to optimise marketing content:
Know your audience so your content can address their interests, pain points, and needs.
Develop a content strategy aligned with your business goals and audience needs.
Create content that is of value to your audience.
Use proper keywords and SEO best practices to improve your visibility.
Use the appropriate content format and publish your content on the right channels.
Promote your content to effectively reach the audience you are targeting.
Include a call to action (CTA) that directs the audience toward your desired outcomes.