It is a kind of dark blue, not as cold or dark as a navy though. I categorize it like this: turquoise blue to azure is like sky blue to navy. Note it may show lighter in color in advertisers’ pictures because they usually use strong studio lights to lit the product. If you want to know how dark or light it is in real environments, look at the pictures taken by the actual buyers. It does respond better to a well-lit environment than navy and therefore looks brighter under abundant light. I really like it that is what I got myself. I bought mine from a local store where there were other colors present: laguna, gray, oatmeal, etc. I found laguna which is a kind of light blue was pleasantly soft in color good enough for a relaxing living room. Oatmeal seems nice too as a color for a mid-century design style. I would stay away from any gray. We have more than enough of that in everyday life (streets and sidewalk floors, buildings, cars, etc..).