While it may be easier to follow and understand a user’s journey on an e-commerce site, UX is actually an intrinsic part of any interaction a person has with your business, particularly online. It encompasses everything from navigation and layout to load times and payment options, as well as accessibility considerations for those that are differently abled. The easier it is for a user to get the answers they need, the more likely it is that they will choose you over the competition, and that’s the basis of a great UX strategy.