The retention rate on your YouTube videos is another word for how long people, on average, watch your video and are based on views from all sources. This tells the algorithm if your content holds any value and relevance for your target audience. You can imagine that if people clicked away from your video after only watching 10-20 seconds, that it would indicate to the algorithm that the quality is poor. On the other hand, let us say your video is 10 minutes in length, and a big percentage watched 5-6 minutes on average. This would instead say to the algorithm – Hey, this video looks popular and has great retention and engagement, let us promote it further.
At the end of the day, YouTube wants to keep their users on the platform for as long as possible so they can show more ads – and the retention rate is a big factor on how the algorithm determines quality and relevance – in other words, it is a huge ranking factor. This is why creating high quality, engaging content is as important as it has ever been – keep in mind that this is something only you control, through the quality of the content you create. You can find growth tips and ways to improve your retention rates in our free growth course for YouTube as well.
You may think that you can simply buy views with a 100% retention rate – however, with our many years of experience, we would advise not to even bother with services who offer, or promise retention rates like this, as they almost certainly use unsafe promotions that results in the views disappearing after a short period. After all, not everyone will like, or even watch your video to the end. This is completely normal. Another perspective is that if your content quality sucks, as soon as organic viewers watch your video, your retention rate will plummet as well.
We have been doing this for many years – with exceptional results for our loyal customers, because we only use the safest promotion methods. This means no drops. When you combine that with our experience, and all the knowledge we share with our loyal customers to help them accelerate their growth – it makes choosing SocialPlus the best and easiest choice you can make for buying views and engagement.