To target your product advertisements to a specific audience, it is crucial to understand the demographics, interests, and behavior of your target market. Utilize market research, customer surveys, or data analytics to gather insights about your audience's preferences, needs, and purchasing habits. Leverage advanced targeting options available on various advertising platforms, such as age, gender, location, interests, or online behavior. By tailoring your advertisements to resonate with your specific audience, you can increase the likelihood of capturing their attention and driving conversions.