There are a variety of ways to measure the success of your Paid Social Media campaigns.
Here are some of the most common key performance indicators (KPIs) to consider:
• Conversions or conversion rate
• Web traffic
• Reach or impressions
• Cost per action
• Engagement
Keep in mind that the best metrics to measure for your campaign depend on your unique goals and where your ads fall in the sales funnel. For example, when running acquisition ads focused on building brand awareness, you could measure reach and impressions. Meanwhile, for bottom-of-funnel ads, it’s best to look at conversions and conversion rates.