Most “Custom Bra” stores do custom fittings, which means they measure and fit you into a ready-to-wear bra and make alternations. This is very different than a bespoke custom made bra sewn from scratch, exactly to your measurements as compared to altering a garment already made to fit a standard size. Similar to a suit you get altered versus a custom made suit, the difference in Rubies Bras is a true bespoke custom bra.