Some businesses applying agile techniques and tracking marketing results claim that they virtually eliminate the chances of absolute or total project failure. Agile means always having a working product that is being built incrementally right from the get-go, so that projects do not completely fail. Businesses that have a development process in place that can rapidly adjust, whatever the niche, have more new successful product launches. These techniques work both for bringing new products to market and for effective content ideation and creation. RebelDot is an example of how to use the agile methodology as a framework. Every product can benefit from continual research on its consumer consumption and benefit from an iterative approach. Iterative marketing allows digital marketers and SEO’s to create and test ideas quickly. Those that show promise can be iterated rapidly until they reach sufficient benchmarks to merit a focus shift. Search strategies that fail to show promise can quickly be abandoned. It’s a cost-effective approach which places the user experience at the heart of the marketing process.