A digital agency or design company like Sam’s SEO Club will use several key factors to improve your website’s design, ranking, and usability. These include making your website: Mobile friendly Aesthetically attractive Have content and metadata optimized with keywords Easy and intuitive to navigate with a good site map and structure Simple and free from extra, unnecessary content or pages And several other things. The changes made to the websites we work with vary depending on the business’s goals and the state of the existing site.