Long-tail SEO for lawyers is a strategy that targets long-tail keywords, which are search queries that are typically longer and more specific than commonly searched keywords.
Long-tail keywords often have less search volume compared to shorter, more generic keywords. However, they usually have higher conversion rates because they're more specific. For example, someone searching for "personal injury attorney in Phoenix with free consultation" has a very clear intent compared to someone just searching for "attorney."
By targeting long-tail keywords, you can attract a more targeted audience, face less competition, and increase the likelihood of attracting users who are further along in the decision-making process. This strategy is often a key part of content marketing and SEO campaigns for law firms.