Typically, your logo will be designed in a vector format (.eps and .ai) to ensure that it is scalable and can be reproduced at any size without losing quality. Using a vector format is also important if you need colours to be printed accurately, as vector logos can be printed using the Pantone Matching System (or PMS). Vector logos can also be printed in black and white and four colour process (CMYK). Depending on the application, you may also require your logo in a pixel or ‘raster’ format (.jpg .gif .tif .bmp and .png). Raster images are made up of several tiny pixels that together form a larger image. They are also resolution dependent, meaning that if you stretch or enlarge the image, it could pixelate, compromising the overall quality of the image, so it is important to consider how you will be using the logo. Speak to us in further detail so we can supply your logo in the best format for your requirements. Juno are specialists in branding so contact us if you are looking for a logo design Brisbane, Sydney or MelbourneYour logo should communicate clearly and concisely, who you are and what you do. Take the corporate identities of Nike and Apple for example – they each use a very simple icon that with or without text, is easily recognisable, striking and can be reproduced at any size. The more complex the logo, the harder it is to reproduce at smaller sizes and can lose detail. To design an effective, memorable and timeless logo that communicates your message successfully, simplicity is key.