Proactive UX research involves conducting research early and consistently throughout the design process. It is an ongoing effort to gather insights from users and apply them to inform design decisions. Proactive UX research starts with identifying research objectives, planning research methods, and recruiting participants who represent the target audience. It includes activities such as user testing, interviews, surveys, and iterative design based on user feedback. By adopting a proactive approach, designers can anticipate user needs, identify potential issues, and validate design decisions to ensure user satisfaction and a seamless user experience.