In the world of search engine rankings, content is king.
That’s because search engines use algorithms to crawl websites and determine their relevance to certain keywords and topics.
By strategically selecting and using keywords within your content, it helps search engines understand the topic and context of your page and match it with relevant search queries.
On top of that, it’s important to write compelling and informative copy that will keep readers engaged and encourage them to spend more time on your website. The longer someone spends on your site, the more valuable it seems to search engines, leading to even better rankings.
When it comes to web content, it’s worth incorporating backlinks in your copy too. This will serve as a vote of confidence for your site, giving it a higher authority score and in turn, improving its search engine rankings.