We, The Audio Co. don't actually determine the price of any products. The pricing for all products is decided by the respective brands for our market (India). Factors like Currency Exchange Rate, International Freight & Insurance, Customs Duties, GST, Domestic Freight, Insurance and Warranty are integral parts of pricing any imported products for India.
You will appreciate the fact that most consumer goods, from imported Chocolates to Cars and Cellphones are priced higher in India than they are abroad. When comparing prices for all these products, International price multiplied by the applicable exchange rate plus GST is a reasonable price to pay for the same goods in India.
Some brands price their products with a high buffer for discounts because there is a segment of the market that indulges in discount shopping. As a policy, we stay away from such brands and products because we strongly believe in delivering genuine value to our customers and not misleading them with inflated prices and high discounts.