The following are four types of buyers in the B2B markets:
1. Producers:
Companies that purchase goods and services that they transform into other products. Manufacturers and service providers like Procter & Gamble, General Motors, McDonald’s, and Dell are an example.
2. Resellers
Companies that sell goods and services produced by other firms without materially changing them. Wholesalers, brokers, and retailers like Walmart and Target are an example.
3. Governments
Governments are the biggest purchaser of goods and services in the world.
4. Institutions
Institutions are nonprofit organizations that buy a huge quantity of products and services.