Price consistency across sales channels is crucial in today's omnichannel shopping landscape. Here's why: - Builds trust: When customers see the same price regardless of channel (online store, physical store, phone), it fosters trust and confidence in your brand. They feel they're getting a fair deal and are more likely to return. - Seamless customer experience: Inconsistent pricing disrupts the shopping journey. Customers expect a smooth transition between channels, and price variations create friction. Consistency ensures a frustration-free experience. - Protects brand image: Price discrepancies can damage your brand's reputation. If customers find a better deal elsewhere, they might question your overall value proposition. - Reduces cart abandonment: Imagine finding a great product online, only to discover a higher price in-store. Inconsistent pricing can lead to cart abandonment and lost sales.