When you implement a data platform, you set up a comprehensive, centralized system to capture all of your ecommerce-related data. This system gives you a way to collect and store data from various sources, including transactions, customer actions, campaign engagement, purchase history, and more. Then you can analyze the data to get important insights into your customer base. This can guide roadmaps for improving your ecommerce store, and help you personalize the buying experience for your audience.