Reputation is typically split into two broad categories: outcome/capability reputation and behaviour/character reputation, which is intended to capture both the sociological and economic forms of reputation. In some ways, reputation is seen as a system of social control, whereby an outside factor influences whether people will pay for your products or services.
There are also various types of reputation based on influential impact, namely, competitive and corporate. The former deals with marketplaces, eCommerce stores and social media platforms. When it comes to corporate reputation, it includes entities such as organisations, communities, companies, boards and institutions.