UI/UX design is a critical part of any front-end development or software development project. Without a great design you risk building something that users simply do not find appealing or usable. In fact, 25% of project failures are attributed to UX design issues! At SoftKraft we use a standard UI/UX design process to ensure our clients have a well-designed, customer-centric product: Research Workshops Business requirements Customer journey maps Personas Card sorting Focus groups Design Information Architecture Wireframes Prototypes Visual design Data visualization Evaluation Usability testing Emotional response testing Focus groups Accessibility evaluation Implement Design quality control Iterations