You can use a domain name for rebranding: Let us assume a business started small but later on got popular and may want to include more goods and services which lie in different categories. Thus, changing a domain name can also help in branding. Engages web traffic: If your domain name is used efficiently then it helps in directing more audience to your website. Such as: If your brand sells pliers and has a domain named pliers.com then, it is more likely for the person buying pliers to search this term and end up at your website.  Makes your contest or promotions more valid: Many companies usually use contests and promotions as a mode for lead generation or to enhance brand awareness. A good domain name for your social channels can help your campaign get recognition and success.