Hey there! Thanks for reaching out with your question. I'm here to help you understand who pays when you use a coupon on Amazon.
When you use a coupon on Amazon, the discount is actually covered by the seller or the manufacturer of the product. Amazon allows sellers to create and distribute coupons as a way to promote their products and attract more customers. So, when you apply a coupon at checkout, the seller or manufacturer is the one who ultimately pays for the discount.
Now, you might be wondering why sellers would be willing to offer coupons and pay for the discounts. Well, there are a few reasons for that. First, coupons are a great way for sellers to increase their sales and visibility on Amazon. By offering discounts, they can attract more customers and potentially gain loyal buyers who will come back for more.
Benefits of Offering Coupons for SellersBenefitExplanationImpact on SalesCustomer RetentionIncrease in SalesBy offering discounts, sellers can attract more customers, leading to an increase in sales volume.High PotentialVisibility BoostCoupons can help sellers stand out among competitors, increasing their visibility on the platform.Moderate PotentialCustomer LoyaltyDiscounts can turn first-time buyers into loyal customers who come back for more.Low High Inventory ClearanceSellers can use coupons to move older inventory quickly, making room for new products.High Low 
Second, coupons can help sellers clear out excess inventory or promote new products. If a seller has a surplus of a particular item or wants to introduce a new product to the market, offering a coupon can be an effective strategy to generate interest and encourage purchases.
It's important to note that not all products on Amazon are eligible for coupons. Sellers have the option to choose whether or not to offer coupons for their products. So, if you don't see a coupon option for a specific item, it means that the seller has not chosen to provide a coupon for that particular product.
To find products with coupons on Amazon, you can simply visit the "Today's Deals" section or search for specific items and filter the results by "Coupon" under the "Special Offers" category. This way, you can easily discover products that offer additional savings through coupons.
When it comes to using coupons on Amazon, it's essential to read the terms and conditions provided by the seller. Some coupons may have restrictions or limitations, such as a minimum purchase requirement or an expiration date. Make sure to check the details before applying the coupon to ensure you meet the requirements and maximize your savings.
In conclusion, when you use a coupon on Amazon, the seller or manufacturer is the one who pays for the discount. Coupons are a win-win situation for both sellers and customers. Sellers can promote their products and attract more buyers, while customers like you can enjoy additional savings on your purchases.
I hope this answers your question! If you have any more queries or need further assistance, feel free to ask. Happy shopping and saving on Amazon!