There are many metrics that can help measure the effectiveness of advertising content. Some of these include: - The number of views and clicks on an ad - A conversion funnel that shows how many users went from viewing an ad to buying a product - User reviews and comments - Rankings in search engines and social networks Measuring the effectiveness of advertising content allows determine what works and what needs to be improved. And also adapt the advertising strategy to the needs of your audience. In addition, it also helps to determine what types of content and formats are most effective for promoting a product or service. To do this, you can use various analytics tools. For example, such as Google Analytics, A / B testing, surveys, etc.