Lead generation is a process of generating leads or potential customers. Lead management is the process of managing and converting those leads into sales by following up with them via phone calls, emails, and social media posts.
Lead generation is a marketing strategy that involves generating interest in your business. Lead generation can be done through advertising, social media, email marketing, digital marketing, and more. Lead generation results in smooth sales operations and usually involves an offer that encourages customers to sign up for more information about your brand.