The goals of social media marketing are to connect with an audience and build brand awareness, find new customers, and engage with them regularly while distributing relevant content. To increase sales, drive traffic to their website, and generate new leads, brands must respond instantly to their users’ constantly evolving wants, needs, and expectations by using strong visual language and creating content that is platform-fit and tailored to their specific audience. With a social media asset management system and the right creative automation tools, marketers can boost social content creation at scale and increase revenues while decreasing efforts.