In simple terms, Metadata describes and gives information about other data. It is structured information that explains, describes, and locates the information. Moreover, it makes it easier to retrieve, use and manage the source of information. The objective of metadata is to increase conversions and maintain retention by making websites user- friendly and engaging.For example metadata of image describes the1. Width, height of picture2. Image resolution3. Date when it was created And other related information. WebPages contain metadata in the form of Meta tags. The Meta tags are snippets of text that explain the content of the page. Metadata do not appear on the web pages but exist in page’s code.