Peripheral marketing is a less direct advertising approach that instead places ads on the periphery of life and lets them speak for themselves. By being more subtle, peripheral marketing hopes to make a bigger impact on the consumer. This approach can take many forms, but some common examples include product placement in movies and TV shows, ads on public transportation, and sponsorship of events. While peripheral marketing can be an effective way to reach consumers, it can also be more expensive than other forms of advertising. Therefore, companies must carefully consider their target audience and objectives before using peripheral marketing.