There are certain things you should never do to a customer, as they will likely lead to a negative experience. Here are four examples:
1. Don’t be late. Whether it’s an appointment or simply returning a phone call, being late communicates a lack of respect for the customer’s time.
2. Don’t make promises you can’t keep. If you tell a customer you will do something, be sure you can follow through. Otherwise, you risk damaging your credibility and relationship with them.
3. Don’t be unprofessional. This one should be obvious, but it bears repeating: always treat customers with courtesy and respect, regardless of the situation.
4. Don’t forget the details. Customers will remember even small details about their interactions with you – so make sure everything from your website copy to your invoices is error-free and up-to-date.