A Build-A-Bear plushie is more expensive than other plush toys available on the internet. The Animal Crossing collection starts at about $42 a plush, but the accessories are a cheaper alternative. If you buy in-store, you’re paying for the whole experience of creating your bear, so it does seem a little on the expensive side if you buy online. On the other hand, the quality of a Build-A-Bear plush is unmatched unless you buy a Nintendo licensed plush, where you’ll probably be looking at a similar price tag anyway.