First of all, with CTA buttons, bigger is better. Of course, that doesn’t mean you should take up the whole screen. Go for something large enough that it captures attention but doesn’t become a nuisance. Your CTA copy should also be powerful. Avoid using generic words like “submit” or “go.” Instead, use persuasive and stimulating words. As for the button’s color, make sure you go with something that contrasts with your background color. This way, you can really make your CTA button stand out. If you want landing pages that convert, pay close attention to your CTA.