Some of the readers who stumble onto this page are unfamiliar with the paleo approach, and came here simply looking for a delivery service that offers high-quality prepared meals made from organic ingredients. If that sounds like you, then I highly recommend you check out my Paleo Beginners Guide. In a nutshell, the Paleolithic diet is a framework for healthy eating that's based on mimicking the diets of our ancestors. That means avoiding foods that Paleolithic humans didn't have access to, including things like vegetable oils, conventionally-grown produce, boxed chicken or beef stock, refined sugars, grains and legumes, dairy, artificial colors and preservatives, and more. It also means discarding modern concepts about "healthy" eating that contradict the evolutionary framework, such as the flawed idea that animal fat causes heart disease. People who follow a Paleolithic diet consume primarily high-quality meat, healthy fats, and seasonal fruits and vegetables, with few or zero processed (modern) foods. When something is "Paleo Certified," it means that the product in question is guaranteed to be paleo compatible, and will not contain any food that might fall into a "grey area" like potatoes or oats. (You can read more about why those two items are debated in my Ultimate Paleo Guide.)