More than 2 billion searches are conducted on Pinterest each month. According to John Kaplan, the company’s global head of partnerships, many Pinterest users use the site to search for ideas and inspiration; while some browse, many have a targeted idea of what they’re looking for, such as a particular recipe or DIY project.Currently, ads are displayed among query-relevant content. The new search ads will appear directly following a user query, similar to the way Google displays search ads. It’s too early to speculate how users will react to the new ad format, but it’s safe to say advertisers are eager to get on board.