Traditional review sites can take several steps to regain trust and credibility amidst the challenges posed by fake reviews. One approach is for these sites to enhance transparency by clearly disclosing any affiliations or financial incentives they have with the products they review. By being upfront about potential biases or conflicts of interest, review sites can build credibility with their audience. Additionally, implementing robust verification processes for user-generated content can help weed out fake reviews and ensure that only authentic feedback is published on the platform. Engaging directly with users through interactive features like Q&A sections or forums can also foster a sense of community and trust among consumers.