There are many ways to measure success in the marketing world: impressions, lead generation, cost-per-lead, cost-per-sale, customer lifetime value, return on investment, and so many more. How we measure results for your campaign will depend on your goals and the type of work we’re doing for you. We work with you to establish KPIs and then provide monthly progress reports with recommendations for how to improve. Our favourite metrics tools are Hubspot Analytics and Google Analytics.