In the event an advertiser utilizes the trademark of its competitor for the purpose of drawing comparisons between its products and its competitor’s products, and thereof disparages the competitor, then such an advertiser’s action invokes disparagement and misleading comparative advertisements. It shall be deemed to be infringement of the competitor’s trademark in case the competitor truly contests that its trademark has been utilized wrongly under the Section 29(8) of the Trademarks Act, 1999 for the purpose of comparative advertising and advertiser wrongfully utilizes the trademark.