There are a few key ways that insurance companies retain clients. The first is by offering competitive rates. If an insurer can offer a client a lower rate than their current provider, the client is likely to switch. Insurance companies also retain clients by providing excellent customer service. If a client feels like they are being treated well and their needs are being met, they are less likely to leave for another provider. Finally, insurers retain clients by offering additional benefits and perks that other companies may not provide. These could include things like roadside assistance or discounts on other products and services.