There’s no definitive answer to this as it depends on your niche, target audience, and the types of videos you create. For Shorts, it might be best to publish multiple videos a day. But for regular full-length YouTube videos, once a week might be more reasonable as they typically take much longer to produce. The most important thing is to be consistent. Set a schedule and stick with it, so your audience knows exactly when to expect a new video to drop. That’ll help you to maximize views and engagements.