Buyers may see a special strike-through price and sale logo in the following places:
View Item Page (plus a Free Shipping logo if offered).
Similar items promoted on the bottom of other sellers’ View Item Pages.
Seller Email Marketing (plus a Free Shipping logo if offered).
eBay Stores Promotion Boxes.
In-Store search (this is the search within a particular store).
Items I’m Watching (if the item has gone on sale after it was added to the buyer’s watch list).
Items I’m Watching Ending Soon Email.
In all other areas, the “Sale Price” will be displayed as the BIN (Buy It Now) price (including in the main eBay search results).