In years gone by, businesses were primarily focused on advertising to sell their products. Nowadays, customers are less interested in your company’s advertising efforts, and are more likely to do their own research.
Beyond product research, they’re likely to want to know how other customers felt, and what sort of experience you provide. Your best reputation management comes from within, by maintaining high standards, however platforms exist for you to check what your customers really think about you.
In many cases, your business will straddle several reputation management boundaries and you’ll want to consider utilizing many of them. Because they’re cheap and very often free, online reputation management platforms can be a valuable tool for businesses of any size.