Lead automation uses software to automatically track and engage with your customers, from initial contact to conversion. This involves using tools such as email marketing automation, customer relationship management (CRM) software, and lead scoring algorithms to automate repetitive tasks, personalize communication with leads, and identify the most promising leads for sales follow-up. The benefits of lead automation include increased efficiency, better lead qualification, improved lead nurturing, and increased sales productivity. By automating the lead management process, businesses can save time, reduce costs, and increase revenue by more effectively converting leads into customers.