Generational differences significantly impact job satisfaction and retention among veterinary technicians. Younger generations, like Millennials and Gen Z, often seek meaningful work, frequent feedback, and opportunities for professional growth, contrasting with older generations who may prioritize job stability and traditional benefits. Practices can enhance retention by tailoring management approaches: offering continuous learning opportunities for younger staff and recognizing loyalty and experience in older employees. Understanding and addressing these varied expectations is crucial for creating a supportive workplace that appeals across generations, thus reducing turnover and improving job satisfaction.