WIth the help of free social media platforms, it can take little effort to market your business online. Social media platforms like Instagram or Tiktok make it easy to share brand news with your followers, and to find influencers to connect with organically. If you’re just getting started, think about what makes your business stand out from others competitors. Find ways to promote what makes your business unique and bring value to your viewers and the press. If you’re further along with your content marketing strategy, try starting a newsletter or blog to build up your website’s SEO and increase visibility.