These words, along with other ones like "small batch" and "handcrafted," are used in an attempt to differentiate specialty chocolate from large-maker industrial chocolate. However, none of them has a legal definition in the U.S., so their presence on a label doesn't necessarily guarantee anything, which can be confusing and even misleading. Bean-to-bar chocolate means that the maker started with cacao beans, did all of the roasting and refining in house, and ended up with the finished chocolate. That describes Tangle Chocolate. Very large companies technically can be bean-to-bar chocolate makers too, but the term is generally used to describe small chocolate makers like us. The terms “craft” and “artisan” imply that the chocolate was made by a small company with lots of human involvement in the process, whether or not the chocolate is bean to bar...but again, without a legal definition, it's hard for us as consumers to know what "small" is. Industrial chocolate makers have noticed consumer interest in craft products, and some now use words like "craft" and "artisan" on their labels. In addition, while some “craft” or “artisan” chocolate companies are also bean to bar, others buy ready-made chocolate, melt it and perhaps add special touches, and then remold and package it with their label. If you're unsure about a chocolate company's label language, call them and ask any questions you have.