Interested in how background impacts the perception of foreground, and searching for ways to add atmosphere to songs & tracks, SoundBetter founder Shachar went down the rabbit hole. He was intrigued by how many of the songs that move him have an interesting element in the background you can barely hear, but if removed, just wouldn’t sound the same. To create the types of atmospheric tracks he was after usually requires multiple tools and automation. You could play an ambient instrument from a synth or sampler, but they often sound like another instrument, and don’t typically affect the way you would play the main instrument in the same way that a reactive and slightly unpredictable ambient reverb can. He and the SoundBetter team decided to build a tool that would capture and make accessible the sound he was after, with the features he wished existed. Concept, sound design, presets, audio demos and UI/Design direction by Shachar. Consulting, valuable perspective and inspiration by J.Views. Fastest spin-up of a beautiful webshop in history with the sweetest audio demo player by Itamar. Butterfly Effect is the first of several plugins for Producers & Musicians from SoundBetter.