Have some basic knowledge of Search Engine Optimization for your website > Focus on Keyword analysis and use them in the right manner in the content, title, and tags of your website.  > Get your website listed with the search engines, search directories, business listing sites, and various other sites. > Then you can get much more detailed and this is where SEO services and digital marketing overlap. > Using social media to promote your website, can be through Facebook and Twitter, and other social media outlets. > Writing articles about your products and getting them submitted to article submission sites. > Get press releases about your services written by a professional writer and get them submitted to various sites. > Writing or posting blog comments about your products and services. > Use RSS feeds to promote your site and services/products. > Make videos about your products or services and post them on YouTube and other video sites.