The 3 P’s of packaging are as follows - Protection: The fundamental purpose of packaging is to safeguard your items physically or through a barrier. Sadly, most firms cut corners on materials to save money. This action has a huge impact on businesses since they have to manage with significant waste costs and product deterioration. - Preservation: Product preservation is essential in many sectors, particularly in the food sector. As a result, it's fundamental to put it into practice in order to enhance your packaging design. - Presentation: The appearance of your product packaging may have a significant impact on your customers' purchase decisions. When a client is considering whether to buy your product or one of your rivals, the presentation can assist them in making an intelligent choice. Shoppers are well aware that better-looking packaging suggests higher-quality goods.