Skippable in-stream ads (Trueview ads)
These are the popular skippable ads that most video marketers enjoy using. They have an accompanying banner and allow you to control the billing timing options and placement of the adverts to appear before and after the video. These ads allow viewers to skip to the video content after 5 seconds. The default CPV (click per view) or CPM option means that you will pay after a viewer has watched more than 30 seconds of your ad. When you opt for this ad format, it is important to create a video that grabs the viewers’ attention from the get go.
Non-skippable in-stream ads (including Bumper ads)
Research shows that approximately more than 70% of viewers skip YouTube ads. As a result, video marketers choose to run pre-roll or mid-roll ads that do not offer the option to skip ads. However, advertisers pay CPM or per impressions of per 1000 views. The regional standards regulate the length of the ads, but they can be between 15-20 seconds.
Bumper ads are shorter versions of non-skippable in-stream video ads that run for only 7 seconds. Marketers pay for impressions, and they appear pre-, mid-, or post- video roll. Their main purpose is to reach new viewers and ad campaigns.
Discovery ads (formerly known as Trueview ads)
These typically show up alongside organic search results, unlike in-stream ads that are created for commercial purposes. As a result, viewers should choose to view them just like Trueview ads.
Non-video ads
If you want to advertise without a budget for video marketing, YouTube offers non-video ads. These types of ads include a text or image and appear on the right hand side bar alongside a Call-to-Action with a link to your website or blog. You also have an option of in-video overlay ads that appear on top of video content of monetized YouTube channels.