It depends mostly on what kind of skincare business you are running: if it’s a salon, a dermatologist office, a new cosmetic company or something else. The skincare brand name needs to capture the essence of the business and be understandable to your audience. For a dermatologist office, perhaps you can choose to have the word ‘derm’ or ‘dermatologist’ somewhere in the name. For a cosmetic company logo, pick a skincare name that sounds like a business more than an office. And for a salon, you can have more creative freedom to select a brand name. The point is to keep it simple, straightforward and meaningful. On the subject of meaningful names, do your research before you finalize one to make sure it doesn’t mean something strange in another language.