Four strategies to increase share-of-market may be:
(1) Lower price in order to sales and hence market share;
(2) Increase product quality without raising price, unless demand is inelastic with respect to quality, increased share-of-market should result.
(3)  Intensify sales efforts by recruiting more salesman who will capture a larger portion of the market.
(4) Spend more o advertising so that the existing sales force will take more sales from competition.