"Natural" is one of the most popular terms in today’s beauty industry, and the market for natural skincare is booming. The term natural refers to what is contained in the product. Natural products should come from natural sources, extracted from plants, minerals and flowers, rather than artificial (manmade) origins. In contrast to 'natural', the term organic refers to how the product and its ingredients are farmed. In practice, this means growing without artificial fertilisers, using fewer pesticides, and cultivating healthier soils, by farming in a way that regenerates the land.