Facebook commanded 60% of social media advertising revenue worldwide in 2022. Each advertising platform has its pros and cons. For example, LinkedIn is ideal for B2B marketing, targeting leads based on job titles, industries, and company size.  Google Ads rely primarily on keyword targeting and user search intent. While it offers some demographic and location-based targeting, Facebook is a better option for targeting users based on interests, hobbies, and their social media interactions.  Unlike Google Ads, which focus on text and display ads, Facebook provides a variety of visually-focused ad formats. Small businesses can start advertising on Facebook with a smaller budget (eg:  $5 a week). In addition, advertising on Facebook goes hand-in-hand with your organic social media presence, helping you attract new followers and build brand awareness