The SP market is growing fast. Together, these SPs serve over 500,000 customers, with more than 50 million VMs under management. However, the landscape of this lucrative market is changing. What used to be an asset-first and datacenter-ownership business, is quickly turning asset-light with 85% of SPs using public cloud infrastructure in some capacity. Asset-light SPs, who have little to no physical assets, are emerging as market disruptors, as evidenced by the Gartner Magic Quadrant for Public Cloud Infrastructure Professional and Managed Service Providers. However, this group is not without its challenges too. A pure asset-light model leaves significant revenue opportunities on the table — especially from large, traditionally on-prem customers with a cloud mandate that need help with their first cloud use cases — backup, DR, archival.