This refers to a holistic approach to business that goes beyond sustainability. The aim of regenerative business practices is to actively rejuvenate and restore the ecosystems, communities, and economies they operate in. Unlike traditional business models that often focus on minimising harm or being 'less bad', regenerative businesses seek to create positive impacts and improve the systems they are a part of. This includes implementing practices that restore soil health, enhance biodiversity, improve water cycles, and contribute positively to the welfare of local communities.