By not asserting their rights, expressing their feelings or stating clearly what they want, those with low self-esteem or self-confidence may invite others to treat them in the same way. Low self-esteem is reinforced in a vicious circle of passive response and reduced self-confidence. When people are not assertive they can suffer from a loss of confidence and self-esteem, which is more likely to make them less assertive in the future. It is therefore important to break the cycle and learn to be more assertive, whilst at the same time respecting the views and opinions of other people. We all have a right to express our feelings, values and opinions.