In a nutshell, SEO, or Search Engine Optimization, is the process of optimizing your website to rank at the top of search engine results. It involves both on-site (internal) and off-site (external) optimization. You can find a comprehensive description of these processes on Wikipedia. In essence, SEO can be described as challenging, time-consuming, and costly. Imagine your website as a car that must stand out from thousands of other cars, not only in appearance but in design, speed, and power. Implementing SEO can be an expensive endeavor, but it’s essential for your online visibility.