Yes, you can set a default location for your QR code to go through to or you can leave the QR code as a variable and specify a unique landing page or URL at the user level.
We've seen businesses supply user-specific URLs to add and additional layer tracking, send people to dedicated landing pages, or embed user discounts directly into the URL.
If you have any questions please contact our support team for assistance. We're confident we'll be able to find a solution for your needs.