Brand owners and private labelers are well suited to Amazon across all product categories, and that includes auto parts and accessories.
Accessories and performance parts sell well on Amazon and are favored ahead of replacement parts by many sellers. Bear in mind that these products are an optional purchase, and are bought by enthusiasts, so they need to be marketed to a very high standard. The quality of your product listing is of paramount importance.
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Think about photos including infographics and lifestyle shots, persuasive descriptions, and of course fitment data. This is in contrast to replacement parts, which just need to clearly identify which cars they are compatible with, through photos and fitment data.
Auto accessories and performance car parts are highly competitive on Amazon. Even if you have your own brand, there are usually competitors with equivalent products. Getting to the top of the search results, through good Amazon SEO, is critical to get people to your product page. Once customers find your product, reviews are usually a necessity to make the sale. Sellers also need to invest in PPC advertising to get their Amazon sales off the ground, and often need to continue advertising on an ongoing basis.
Contact between buyers and sellers on Amazon is relatively rare, particularly before a sale is made. Products that need expert pre-sale advice are best avoided on Amazon, as shoppers are likely to miss the ability to contact you and end up making an uninformed purchase. Cancelling orders is highly frowned upon on Amazon, and will quickly ruin your standing on the marketplace.
If you are a reseller of other auto parts brands, it is possible to be very successful on Amazon, but you will be competing with other sellers and Amazon themselves. Be prepared to lower prices, and offer an extensive catalog of products as this will maximize the opportunity to make sales at a higher price when competitors are out of stock.
You can’t sell used parts on Amazon, so will need to concentrate on eBay if you are in the salvage business.