A SEO specialist job is to rank a business or webpage in the search engines results pages (SERPs). The objective is to be the best positioned result in SERPs to resolve a problem or issue of the seeker. There are three main areas of specialization [zotpressInText item="{ZRRNR8HG}"] for the SEO specialist: 1. On-page SEO, content structured for relevancy 2. Off-page SEO, external media placement 3. Technical SEO, web page coding and infrastructure The SEO specialist is the focal point to ensure the web page ranks in the SERPs. Therefore the SEO specialist has to have expertise in search intent and WebOps to ensure this ranking happens.