TikTok has become one of the most popular social media platforms in recent years, especially among young people. While the app is mostly known for its fun and entertaining videos, it also offers a powerful tool for businesses with it's advertising network. TikTok ads are highly effective, but they are also somewhat controversial. Some experts have raised concerns about the data that TikTok collects on users, as well as the app's ability to target ads based on user behavior. However, TikTok has responded to these concerns by implementing new privacy controls and increasing transparency around its advertising practices. As a result, TikTok ads are generally considered to be safe for both users and businesses.