Wax melt businesses make money by selling wax melts, holders, and other products related to the wax melt industry. They also make money through services like custom orders and party favors. Wax melt businesses often target customers who are looking to add a unique touch to their home. For example, an antique wax melt business may target customers who appreciate vintage aesthetics, such as those who enjoy decorating their home with items from the past.