You can reach substantial addressable audience online. Platforms offer incredible targeting options: there is pretty much an audience for every occasion on Facebook! While spray and pray approach (aka mass audience targeting) isn’t the best targeting strategy for startups, be careful with going over hyper-targeted too. In comparison to traditional marketing tactics (OOH, Linear TV), digital advertising is a cost-effective way to drive sales / leads, which makes it a perfect acquisition solution for startups. Online marketing is trackable and measurable. This is why it’s called performance marketing. Startups are looking for digital solutions to help them get off the ground in the fastest and most efficient way possible. Digital marketing offers lots of bells and whistles to optimize across to find the right solution for your company. Oh, and if you’re getting confused on the difference between attribution and incrementality - just ask us!