Sales decks should be tailored according to the stage of the sales funnel: a. Awareness Stage: The sales deck should educate the prospect about the problem your product/service solves. Use storytelling to engage your audience. b. Consideration Stage: Here, your sales deck should present how your product/service provides a solution. Highlight your unique selling proposition and showcase customer testimonials or case studies. c. Decision Stage: Your sales deck should focus on convincing prospects to choose your product/service. Offer detailed product demonstrations, pricing information, and strong calls to action.