According to Hines, the new concept aims to give a modern mixed-use, entertainment, and retail extension to Liffey Valley, centered on a new iconic feature, a huge public plaza, and a new East-West boulevard in the center. The project will include a hotel, offices, a cinema, a food hall, shops, and restaurants. Liffey Valley is one of the largest urban regeneration projects in Ireland, with a focus on housing, community facilities, and open space. It is being developed by Hines in partnership with the city council and other stakeholders. The first phase of the project was launched in 2014 with market research suggesting that there is strong demand for such a facility in Dublin's eastern suburbs. The second phase was announced in April 2016 and will be launched this year. The plan for Liffey Valley was created by Copenhagen-based architectural firm Bjarke Ingels Group (BIG). They were chosen after an international competition in 2015 which saw five different teams presenting their plans for the valley. The BIG plan calls for a landscape of parks and gardens surrounded by high-quality homes with access to public transport, shops, and services. The project will also include a library, a sports complex, and a music venue. In October 2015, it was reported that Hines was in talks with Apple about building a large campus for them in Liffey Valley.