The reality is that for different brands, there are different ways to succeed in APAC (and success means different things to different organizations, too). There are, however, a few best practices that should guide any market growth program. A general recipe for success includes: leveraging WPIC’s data capabilities; localizing your brand’s marketing so that it appeals to local consumers preferences and needs; omnichannel marketing to push your brand across every major digital platform used by your target consumer; integrating what you learn from your customers in Asia into your production processes and cycles; nurturing relationships and building engagement with the right partners, platforms, and networks; and – if you’re a B2C brand – participating in major consumer purchasing events like the 11/11 Singles’ Day shopping festival.