Since moissanite was discovered by French chemist, Henri Moissan,  it seemed like a natural choice to name our brand “moi” (which also happens to mean “me” in French). Whether you decide to splurge on a little sparkle for yourself or for someone special, we want you to celebrate you and your choice. Our company believes investing in long-lasting, eco-friendly, and beautiful jewelry that is accessible to all. We value all-inclusivity and excellent customer service.Learn more about our story here!