Creating a series of social posts and scheduling them in advance saves a lot of time in the long run. We use Facebook Business Manager to schedule all posts released on our Facebook channel and our clients' pages. For anything that goes out on Twitter, we prefer to use TweetDeck. Instagram posts can be scheduled via HootSuite, which also allows you to schedule posts on a variety of social networks, including Facebook, Twitter and LinkedIn campaigns. Since it's not possible to schedule photos and videos in advance on all platforms, we choose to post LinkedIn ad campaigns, Pinterest, Google+ and YouTube in real time.