3 has always been an important number to me.  It represents a Trinity of mind, body & emotions. If faith-based, it embodies “the Father, Son, and the Holy Spirit.” E stands for:   Evoke, Embrace, Evolve The logo creates 3E as if the two are connected at the bottom, but not the top.  Meaning = we are connected as one, yet we are not the same. We come from our mothers, yet we are each unique, distinct individuals. Last but not least, when you turn the 3&E to face one another, E3 looks like a woman’s body.