Here is a checklist to identify genuine UMF Manuka Honey.The quality UMF trademark is clearly stated on the label.The honey is produced in New Zealand. As mentioned above, honey cannot be imported into New Zealand. The consumer is assured that UMF Manuka honey is truly and only New Zealand Manuka honey.It is processed, packed and labelled in New Zealand.It has the New Zealand UMF Licensee’s brand name on the label (and is also present on the UMFHA website licensees list https://www.umf.org.nz).It is produced by a New Zealand company licensed to use the quality trademark UMF.A grading number without the abbreviation UMF does not identify genuine UMF Manuka Honey. It must have a rating number alongside the trademark UMF.It can be verified by the Official UMF Release Document which states the test results for the batch number shown on the jar label. The Official UMF Release Document presents test results for all four Manuka markers (Leptosperin + Methylglyoxal + DHA + HMF)