Both! When you first finish it, it's still nice and warm - eat it right away! My sister made me a batch last time and instructed me to keep in the fridge but microwave just the rice (not the wrapper or nori seaweed) just before eating.u003cbru003eu003cbru003eHowever, my 10 and 11 year old sons enjoy it right out of the fridge with no problem, and they even brought it to school as a snack. Eat it cold, eat it hot, eat it room temperature - they taste good no matter what.u003cbru003eu003cbru003eIt makes sense, if you think about it - we eat refrigerated sushi at the grocery store all the time. When we eat it at a restaurant, we're basically eating it room temperature.