This depends on the consumer protection laws that apply to your business. Some countries are stricter than others and do not allow all-encompassing no-refund policies while others allow it but have specific requirements, such as making the policy conspicuous. The United Kingdom and Australia, for example, do not allow no refund policies as consumers have the right to get their money back in some circumstances, such as when a product is considered faulty. The UK even has a cooling-off period of 14 days for goods that have been purchased online. This means that, because the customer wasn’t able to see what they had purchased until it arrived at their door, they have 14 days to change their mind and request a refund, no reason needed (there are some exceptions of course). The United States and Canada are, at first glance, not as strict at the federal level, however, some state and province-specific consumer laws differ and should also be taken into account as they, for example, can allow it but require that the no refund policy be conspicuously-placed at checkout for it to be enforceable. To learn more about no refund policies and their legality, read our article on the subject.