Yes, you can send custom photos or we can choose and optimize stock images. You would think that getting the most out of your text would only require optimizing for Google searches. But there's actually a lot more you can do when it comes to optimizing your articles and posts for greater visibility—via social shares, backlink building, influencer outreach, etc.—and that includes images. When you start filling out the creative brief you will have the option to upload photos or tell us what kind of photos you would like to include in your article.