In 2020, Freshly meal delivery service was on track to be one of the top meal delivery company options, especially after Nestlé acquired them. However, in January 2023 the company announced that they are stopping their fresh-ready meal delivery service. According to Nestlé CEO Mark Schneider, the failure of Freshly was because of it focued only on D2C food meal services. By focusing on this channel alone, the company could not sustain its customer base once, after the COVID pandemic, people could eat out again. READ HERE our full report.