When you click on a zip code and move the slider, we do a real-time request to Google or Meta asking for a full-year traffic forecast, where we ask how many ad impressions and clicks we can get at a given budget. Those numbers are divided by 12, and we get a monthly traffic estimate. Then, we need to check the conversion rate from other agents currently using the platform in your area to determine what percentage of the clicks that you receive could potentially turn into a lead. The number of leads is being estimated on a monthly basis but based on a yearly forecast, because there is a natural lead fluctuation based on a variety of factors — seasonal trends, over saturation, or competition from other advertisers (even non-real estate related). This fluctuation may cause in some areas that one month you could receive 50% of the estimated number and next month 150%. **We recently launched Buyer Leads, and the system is still in early stages. We will improve the accuracy of our estimates when more agents sign in and more traffic data is gathered.