Marketing industry leaders predict that, in the near future, affiliate marketing will become a large part of the online marketing mix for the world's leading companies. One reason is that the model's Cost Per Action (CPA) element structures the relationship between partners so that payment is made only when marketing efforts result in a specific outcome (e.g. driving a sale, generating a quality lead, etc.).
The partnership structure of the affiliate model is very attractive to marketing departments, especially as it allows them to efficiently track and assess performance. As such, they are beginning to give the affiliate model priority in their digital marketing portfolio.
The challenge is that there is a shortage of raw talent to serve the needs of the industry, brands, and agencies alike. This is a driving factor behind why we created Affiliate Academy.
Our Affiliate Academy offers individuals coming from related digital marketing fields the opportunity to transfer their knowledge and skills into a growing industry, without having to start at entry level. We welcome people with this background into our affiliate marketing world and believe they will enrich the industry with their experiences and fresh perspectives.
We know from first-hand experience that there is incredible opportunity for significant career progression in affiliate marketing–not only as a program manager, but as a value-added marketer for any industry –as it will provide you with a comprehensive understanding of the entire digital marketing landscape.