Include a call to action: you need to tell your customers what steps they should take next and guide them through the sales process. Buttons and links that lead people to other pages on your site, such as 'click here' or 'sign up now,’ are easy ways of including a 'call to action.’ But remember, you want readers to be interested enough in what they've just read so as not to bounce back out of the page. Include offers during this process, such as discounts or free testimonials/samples. And don't forget those social media share buttons for boosting traffic from outside sources!