MADTechBI is the unified media and marketing data and business intelligence platform purpose-built for both MarTech and AdTech to serve both the supply-side and the demand-side including publishers, marketers, agencies and their enablers. It is well tested and operates as the heart of the iSOCRATES MADTech Operating System. You can see how it is successfully deployed as a part of a larger omnichannel media and marketing planning, activation and billing system here.