Cold email personalization is an action of adding information to your emails about your prospects and about yourself to make your message more relevant to the person you’re contacting. In its most basic form it’s about using fields like {{first_name}} or {{company.name}}. Personalized email campaigns show your prospects that you’ve researched them and care about capturing their interest. They are also much more effective. By default, for all prospects generated in Growbots, you can see the prospect information including first name, last name, gender, country, department, seniority, position, industry, and timezone.