Because ERP and CRM software have some overlap, it’s logical that there’s some misunderstanding about the differences between the two. ERP software is designed to manage almost every area of a company’s operations, such as accounting, human resources, inventories, and analytics. As a result, CRM features are frequently integrated into ERP software. CRM software is designed to manage customer information, track client interactions, and store sales-related lead information. Businesses, on the other hand, employ marketing automation to streamline, automate, and measure marketing operations in order to increase revenue.