You can create a Google My Business profile if your business does not have a physical storefront. Sign in with your Google account, enter your business name, and click on add a business. Make sure to enter the exact business name, as Google's algorithm prefers businesses with consistent labels. For example, if your business specializes in photography or make-up, a good label might be plumber. If you're not sure, check out the listings of your competitors and decide which label fits your business best.