Our purpose is to use the enjoyment of authentic ice cream to help reduce world hunger and food waste, leading to a more sustainable planet. To achieve this purpose, we have committed to gifting 50% of our profit to OzHarvest to help us facilitate the reduction of hunger and food waste, starting with gifting 4 cents per tub until we are profitable and much more after this. Social Traders defines this type of business as a social enterprise. As a result, Elato is in the process of being certified with both Social Traders as a social enterprise and B Lab as a B Corporation.