Instagram has over a billion users worldwide. Since its inception, the app has proven itself as a valuable marketing tool for brands that want to increase their visibility and expand their presence. The top brands in the world have realized the potential of Instagram and created a strong presence on the platform.
In this digital world, shoppers are looking for visual content to make buying decisions. Instagram can help brands leverage visuals to better describe and detail their products. As Instagram widens its reach, shoppers understand that it can be a credible source for product information and visuals.
Your ads can be a lot more successful if you target the right audience. Instagram offers automated targeting, allowing you to reach an audience that may be interested in your brand. The app also has the same tracking capabilities as Facebook does. You can use the Ads Manager platform to track your sales and leads for a clearer view of ROI.
Knowing your target audience could be the key to success for a brand. When you know the needs and wants of your target audience, you can tailor your products and services to meet their requirements. Instagram offers in-depth insights about your audience, helping you understand them better.