Several factors can contribute to your competitor ranking above you in search results. It's important to analyse these factors to identify areas for improvement. Potential reasons include: Stronger SEO: Your competitor might have a more robust SEO strategy, including better keyword optimisation, high-quality backlinks, and optimised website structure. Content Relevance and Quality: If your competitor's content is more relevant, comprehensive, and engaging for users, search engines may prioritise it over yours. User Experience: A competitor with a better user experience, such as faster loading speed, mobile-friendliness, and intuitive navigation, can have an advantage in rankings. Domain Authority: Your competitor may have a higher domain authority, indicating a stronger online presence and more authoritative backlinks.   Analysing these factors can help you identify areas to improve and develop a strategy to outrank your competitor.