Under business studies, one needs to set a goal that meets the criteria laid down as ‘SMART’. Elaborating it further, Specific: One has to be very specific while setting up a goal and needs to avoid any sort of ambiguity that comes in the way. Measurable: Goals are something that is concrete and can be measured in some way. Therefore, if a company is trying to increase its sales then it should have a target which is expressed in the form of units. Agreed On: The goal must be agreed upon by all the people who are going to work for its achievement. Realistic: Often people tend to set targets that are based on the things that they want to achieve without having the required amount of resources. Therefore, while setting a goal, one needs to consider the resources and the limitations that might come across and set a goal accordingly. Time-Bound: Make sure that the goals that you want to achieve have a time limit attached to them.