Yes, web designers can benefit from acquiring new skills to keep up with new AI technologies and trends. They should familiarize themselves with AI web design tools that use technologies such as machine learning algorithms, data analysis, and natural language processing. These tools can greatly boost the productivity of designers and allow them to widen their skillset to fields that typically aren’t their specialty, such as drafting effective web copy. The good news is that most AI tools are designed to be as easy to use as possible. You don’t need extensive training to learn how to prompt generative AI tools, and most of your existing design experience and skills still apply. AI design tools aren’t meant to completely replace designers but as productivity tools that can also improve your work if used correctly.