When looking for an agency to handle your PPC pest control campaign, it can help if they already have experience in your industry. This shortens the learning curve for the agency and gives you an opportunity to ask the agency about the challenges they faced and the successes they’ve had in PPC campaigns within your industry.
Also ask if the agency you’re interviewing manages PPC advertising for any direct competitors of yours. You won’t want to work with one who is handling paid search for a competitor in the same geographic market but, if the clients are in other markets, this just gives the agency more experience with PPC pest control campaigns and this can benefit your company.