With any kind of form, it’s important to mix open and closed question types. Long-text questions give users space to tell you what they really thought. While star ratings and scales give you data that’s easy to compare and draw conclusions from.
You can find some key post-demo questions in the template we’ve created for you. So use this to get started, and just chop, change and add to it as you see fit.
Typeform tip—you can also do a bit of competitor research with this form, especially with users who aren’t already customers. Take the opportunity to ask who their current provider is and whether they’d consider switching to you after seeing the demo. This can give you valuable insight into what your competitors do well, and how you can keep up with them.