Mopar is the Chrysler Group's service, parts and customer-care brand. Mopar also distributes authentic accessories, performance parts and appearance products under the Mopar name. The Chrysler Group launched the Mopar brand in 1937 with the introduction of antifreeze products. The word MOPAR is a registered trademark of Chrysler Group LLC. It stands for Motor Parts. The MoparPartsOnLine store offers genuine Mopar parts and accessories at wholesale prices shipped directly to your door. You can shop for all your Mopar needs in one convenient location 24 hours a day, 7 days a week.