Potential for Ad Fraud: Some anti-adblocker platforms have used the Acceptable Ads program as cover to leverage otherwise unacceptable ads that were dynamic or rich media. By making a static copy of a dynamic ad to claim AA compliance — even when the static copy may result in a blank image, transition or zero mention of advertiser -- these anti-ad blocking approaches may charge advertisers the higher rate that dynamic ads typically demand, but deliver a static, sub-optimal image that should be priced at a lower rate or not shown at all. If considering an ad re-insertion solution, publishers should vet their anti-adblock providers to ensure they are not not charging premium prices for altered/static ad impressions, putting publisher reputation and revenue at clawback-risk with advertisers.