Product development runs the risk of not getting funded due to the mistakes of the founders. For example, a typical mistake when pitching is not simplifying messages in the value proposition. Tech founders may explain too much tech, instead focusing on its benefits. It's also a mistake to underestimate the importance of marketing. But if you're failing marketing, it results in pressure on R&D. After all, without money, you cannot calmly develop. Therefore, it's worth thinking about the market, even if the developers don't like to. Another big problem is that tech startups search for funding too late. Your roadmap for market penetration and profitability are often the key factors that will make or break deals.