Ad tech servers of Ad Servers are software that allows the management, serving, and tracking of ads. Ad servers confirm the best ads to be shown on different websites in the network, according to relevance, data, budget, and targeting.
Native Advertising Vendors can help your campaigns by many folds. are one of the most successful forms of advertising. With a more than 53% of user attenuation rate, they offer the best chance to maximize ad revenue.
Native advertising is the way to embed paid content in the native format of the platform. For example, a paid video played on Youtube is native advertising. Some good native advertising vendors can help publishers boost revenue without hampering the user experience. The best native advertising vendors should allow publishers to access top DSPs by leveraging programmatic native ad demand.