There are several efforts you can make to expand your plumbing business beyond just SEO
Here are a few ideas:
Network: Attend local events and join business groups to network with other professionals in your area. You may be able to find new customers or form partnerships with other businesses.
Offer referral incentives: Encourage your current customers to refer new customers to you by offering incentives such as discounts or free services.
Social media engagement: Social media engagement can benefit a plumbing business. It can increase brand awareness, build trust with customers, and provide a platform for customer feedback and reviews. It can also help in generating new leads.
Video creation: You can put videos of your customer reviews or service process on your social media accounts for your customers. This helps in improving your credibility on search engines.
Invest in advertising: Consider investing in advertising to reach new customers such as pay-per-click advertising or social media advertising.
Improve customer service: Providing excellent customer service can help you stand out from the competition and can lead to repeat business and positive reviews.
Directory submission: Submitting a plumbing business to online directories with its address and phone number can help expand its reach. It's done by improving local search engine optimization and attracting more customers who are looking for plumbing services in the area.
With these additional efforts along with SEO, you can expand your plumbing business and reach new customers.