One way to put your customer at ease is to discuss your affiliation with AGS, a nonprofit dedicated to consumer protection and ethics. You can also discuss your credentials, the number of AGS titleholders on staff, and the annual education requirements you fulfill to maintain your AGS title.
Sample language:
I am a credentialed jeweler with the American Gem Society (AGS). To maintain my credentials, I am required to recertify annually. Recertifying shows my commitment to you by ensuring you are shopping with a knowledgeable, ethical jeweler who stays on top of their training.
Being a credentialed member of AGS is one way I can demonstrate to my customers that they are working with a jewelry professional who truly understands jewelry, diamonds, and gemstones and that I’m committed to the highest standards of ethical practice.
Our store takes our credentials very seriously. We have [insert number of store titleholders] titleholders on our team, and all are committed to the same high standards of ethics and consumer protection.