Tinder was released on September 1, 2012 at Hatch Labs, and it was the business incubator of the American corporation InterActiveCorp. Immediately after its launching the application has become in great demand. In January 2014, the number of Tinder users exceeded 10,000,000. By the end of the same year, the indicator reached 40,000,000 users and 1,000,000,000 swipes (this gesture is used in the application for managing questionnaires) per day.