Yes! All products you see on Target.com or in stores are offered for the same price you’d find on hellomockingbird.com. As a direct-to-consumer brand, we’ve always been able to offer parents an incredibly competitive price, and it was so important to us that entering a retail partnership would not mean our customers have to pay more for our products. We’re really proud that we were able to keep our prices and continue providing the same value to all Mockingbird families.