There's no one-size-fits-all solution to improving the SEO on your law firm website. It all depends on the current health and status of your website. A detailed SEO audit will show you which actions you need to take to optimize your law firm's website.
Some common activities to improve your website's performance on Search Engines include:
Producing high-quality content that targets relevant keywords.
Optimizing on-page elements such as titles, meta descriptions, and images.
Acquiring backlinks to your site from reputable and relevant sources.
Conducting regular technical audits to identify and fix issues.