Though professional graphic designers can use Canva, the tool is also attractive to non-graphic designers. Small business owners and entrepreneurs, for example, are ideal users of Canva. Let’s say you own your own business and don’t want to spend a lot of money on professional graphic designing. In that case, Canva is a convenient tool that’ll allow you to create impressive graphics. Also, other non-graphic designer professionals may use Canva to support their content, such as copywriters, content marketers, bloggers, and social media marketing managers.