Too many organizers overlook attendee engagement in their trade show planning. Yes, 92% of attendees want to learn about new products. But that ignores the main reason they go to any event in the first place.
If we shift perspective and look at EventMB’s “Advanced Corporate Event Planning Guide,” we see that 82% of attendees prioritize networking, followed at 71% by learning. Yes, a lot changes between corporate events and trade shows, but attendees don’t suddenly stop caring about networking.