Logos, pathos and ethos combine to form the rhetorical triangle, also known as the Aristotelian triangle. As you'd expect, the three sides (or corners) of the triangle reflect the three appeals, but they also symbolise the relationship between the speaker, the audience and the message. By understanding the relationship between yourself (as the person making the argument), your audience, and your message, you can strategically employ the three rhetorical appeals to persuade, engage, and connect with your audience more effectively in any context.