You may have more followers in your social media channels but this will not be known for a user who visits your e-commerce platform for the first time. So you need to display the count of fan followers of your social media accounts on your home page. You need to be more specific about mentioning each channel and its followers or subscribers count. By doing this you can show how popular you are among the latest generation and how active you are on all digital platforms. This will give higher reach and brand visibility among your target audience and you can expect a good turnover with your e-commerce platform.