The key to optimizing multilingual content for search is to tailor each version of the site for the specific language. This means using the right keywords and phrases for the language, as well as ensuring that the content is written in a style that fits with the culture. You also have to account for the differences in search volumes and competition levels for different languages. So use keyword and market research tools like Semrush to see what keywords and phrases are used to describe topics in different languages. This will help to make sure your content is optimized for maximum visibility in each language. Additionally, use international SEO best practices for multilingual content, such as using localized URL structures, domains, hreflang tags, and metadata. Finally, consider the technical aspects of multilingual SEO, such as making sure the content is crawlable and indexable, that all links are working correctly, and that any redirects are in place