Founded in the space created by emerging technology, BAKEUP is a digital-first brand pushing the boundaries of experiential beauty and self-expression. We are inspired by artists and creators of all realms, utilizing mediums in the physical world, those in digital space and everywhere in between. Offering digital makeup looks for your avatar and feel-good filters (#feelgoodfilter), as well as IRL (in real life) skincare, color, and multi-dimensional facial adornments for boundary-breaking looks that range from fresh and functional to ethereal and fantastical. We are on a mission to let every face tell its own story.