Technology has been an important part of label design since barcodes first became popular in the 1970s. Today, QR codes have become commonplace and help people access more information about a product by scanning the code on their phones. While it’s not yet widespread, a few new label designs incorporate AR, allowing consumers to interact with product labels in a new way, either by appearing to animate parts of a label when viewed through the AR app or by turning the view into a game.