After growing a number of app businesses, we understood that there is no universal list of top-performing processes to improve onboarding. The core value is in the combination of quantitative and qualitative research that results in statistically valid insights on the biggest bottleneck. The universal best practices for onboarding optimization are typically already utilized by competitors and already don't bring significant additional growth. And the expertise of a conversion optimization firm is invent new mechanics, utilizing experience from other markets that are not yet implemented by the competition.