Before a PPC company invests in your company, you need a PPC campaign audit so we can get all the necessary analytical information. A PPC audit gives you feedback to use for improving your digital marketing efforts. An audit will tell you what is working, what can be strengthened, and what needs a different approach.
The best way to catch any errors is to audit your PPC campaigns frequently so no opportunities are overlooked. Having an audit already in place when we begin analyzing your marketing strategy will make it easier to find areas that need improvement and allow us to improve campaign management quickly.
Here is an easy four-step process to begin auditing your PPC campaigns:
- Understanding the goals of your PPC campaigns. Analyze your target demographic to see if the connections you’re making match with that intent. You want to be able to reach those viewers through search engines by google ads and/or bing ads.
- Keeping up with target keywords. Focus on high-performing keywords and discard the keywords that are not performing. It will help if you have a concentrated theme.
- Your landing pages and search ads should be consistent. The landing page must be specifically connected to the keyword.
- Making sure the structure of your PPC campaigns is strong. Monitoring your budget and keeping track of your conversion rate is a good way to keep your campaign relevant.