The logo design is made by a professional designer/artist. In each assignment, he understands the meaning of the business or product/service. He then explores a few ideas and presents the best to the client. If he makes 2 or 3 variants of a logo that he likes, then he presents them all. If the customer is dissatisfied or has remarks about the trademark, the design continues until its final approval. Our many years of experience show that in over 90% of cases the first option is the one that remains final. We are far from the companies that offer, for example, 3 variants for X BGN, each following for Y BGN, and simply choose several variants of fonts for the logos.