If you are looking for a pair of shoes, ask yourself what shoes you want. If it is a running shoe, try Adidas and Brooks. Nike does not make running shoes; the company’s niche is for professional and casual sportswear. If you are looking for an athletic wear suit or workout clothes, many brands have comparable pricing to Nike’s (Adidas and lululemon). The main point is for men, Nike needs to stay in the sports niche. It will have to fight against other brands with a broader demographic appeal if it does not.