Google Search Console is a free tool provided by Google for all website owners to use. It provides a range of tools and reports to help you measure your site's search traffic and performance, fix issues, and see how your site performs on search results. It provides data on search analytics so you can see which queries bring users to your site & you can also analise your site's impressions, clicks, and position on Google Search as well. When used correctly this data can help grow your website traffic and identify SEO opportunities.