The approach to web development has changed dramatically in recent years. In the early days of the Internet, most (e-commerce) websites were static pages that were developed and maintained by hand. However, as the Internet has grown and become more complex, more and more web app solutions have emerged and become the standard. To cope with the increased complexity, the process or approach is crucial. At the beginning there is a comprehensive consultation by developers. This is followed by a concept that is developed with the involvement of marketing experts. This is followed by the technical implementation, which ends with the live launch of the platform. In iteration cycles, the platform is continuously optimized and maintained. The entire process is nowadays carried out with modern tools, partly automated.