Call tracking is a technology that allows you to track the source of every lead that comes into your practice. The technology can work with any type of ad campaign, including: Google ads, Postcards and Social media ads. Call tracking is accomplished by assigning unique telephone numbers to each marketing campaign. When someone calls your practice, you can differentiate leads from different campaigns based on the number that was dialed. Most call tracking platforms include reporting options to help you track the number of leads you receive, the quality of those leads, and some even allow dentists to record incoming phone calls. Call tracking is beneficial because it is one of the easiest ways to monitor the success of your marketing campaigns, including PPC ads, social media ads, email campaigns, print ads, billboards, and even dental SEO. By tracking calls, you can calculate the marketing ROI for each campaign and modify your dental marketing strategy accordingly. In other words, it allows you to identify which campaigns are bringing in new patients -- and which aren't. Whether your practice is large or small, there's no point in throwing good money at bad marketing campaigns that don’t deliver the results you need. Small practices may need to be picky when it comes to spending money on marketing and call tracking helps to eliminate marketing strategies that are not helping your practice. The challenge lies in figuring out which of your marketing efforts will lead to the greatest number of conversions (new patients). Call tracking can help. It is a technology used by marketers to track and analyze inbound phone calls that come through in a business.