Email campaigns targeting prospective buyers are one effective way companies can utilize digital marketing strategies to draw attention towards various products and services being sold online. This involves crafting compelling emails that contain both persuasive titles and informative body sections outlining why individuals should consider purchasing particular items (highlighting their advantages in comparison with competitors) while providing detailed images meant to evoke an emotional response from potential customers. Moreover, email campaigns should also include CTAs that incentivize readers to take action, such as "click here" or "shop now"; these will prompt them to visit websites in hopes of making impulse purchases when items featured on emails capture their interest, leading to increased levels of traffic directed towards websites and stores being managed by you.