In addition to transcribing podcasts, you can also transcribe other types of audio. For example, some software or a human-based only service even transcribe video files, translate podcast transcriptions, and add subtitles to videos on YouTube or other video-sharing platforms. Furthermore, if you don’t have the budget to transcribe your entire podcast library or even a whole episode, you can take parts of the audio and transcribe that into text. This text can be strategically used to create hashtags or target keywords in your social network posts. In turn, also include a link to your audio podcast on SoundCloud, a video podcast to YouTube, or any other part of your digital marketing mix you are seeking to optimize. Of course, you can use the text from the audio files for many other purposes. For example, you can use quotes to create memes or other images to share on Instagram, Facebook, Snapchat, and a whole litany of other social networks. So, in short, audio transcripts can help grow a podcast. But they can also be used to create unique content that can be uploaded and shared across your digital marketing mix to increase your brand’s reach.