Internal communications that speak to teams and strengthen company culture, promotional or branded content or marketing videos, charity films – raising awareness of an organisation or cause, B2B content – used for business to business marketing, or at trade shows, conference films – messages from a CEO or annual overviews, safety and training videos – providing a cost-effective way of up-skilling staff or keeping them safe, explainer videos to dive deeper into a subject, product or service, investor relations films – summing up what an organisation has achieved and customer testimonials – ‘talking heads’: consumers relating their experience of an organisation or a product, or providing reviews.