Gamification involves using game mechanics and game thinking to engage people and solve problems in non-game contexts. Gamification can take the form of contests, leaderboards, and recognition. Incorporating gamification into employee advocacy strategies can make participating in and advocating for your organization fun for employees. You can use the following tips to gamify employee advocacy programs.
Offer Rewards: To increase employee advocacy program adoption, you can perform an onboarding campaign and reward employees who sign on to the campaign with small rewards such as gift cards.
Launch Contests: When you have significant product announcements to promote, need to generate votes for a competition, need survey responses, or get the word out on marketing initiatives, you can hold contests with prizes. You can have a top performer contest by handing out awards to employees who share and engage with the most content during a specific period.
Reinvigorate Employee Engagement: Employees can be busy with other priorities, and their attention around advocacy can diminish over time. You can refresh your advocacy program by saying thanks to advocates with micro rewards every time one of them shares company content.
Advocate Recognition: Employees are more likely to repeat a specific action after getting recognition. You can start by having senior executives share employees’ accomplishments and see employee advocacy increase or use leaderboards and reporting in company communications to recognize top advocates, show employees’ impact on advocacy, and motivate them to share company content.