Done right, PPC campaigns are one of the most powerful digital marketing tactics your Seattle business can use. Pay Per Click (PPC) is rapid, measurable, and highly effective at driving real conversions and revenue results.
First, let’s talk about the speed of PPC. Unlike search engine optimization, PPC gives you almost immediate results. With PPC management services, you can expect to get hyper-targeted ads up in front of your target audience in just a few hours. SEO can take upwards of six months to start seeing results! When you work with a PPC management team who know how to create targeted campaigns, pay-per-click advertising is the best internet marketing strategy to get your brand noticed FAST — and not noticed by just anyone, but by prospective customers.
Because it's fast, paid advertising is a great strategy when you are looking for quick wins. For example, if you have a seasonal offer to promote, PPC allows you to instantly create a campaign and push it live.
Another benefit of PPC advertising is that every element is measurable and trackable. For example, with Google Ads, you have access to in-depth analytics to see exactly where your ad is showing up, how many people are clicking through to your landing pages, and how many of these visitors are converting. Using this information you can optimize your campaigns to get an even better ROI from your budget. You can control your ad spend from start to finish too. So, whether you do it yourself or have a Seattle pay per click agency looking after your PPC ads, you can rest assured that your campaign will only utilize the allocated budget you’ve set in advance – nothing more, nothing less.
The third and perhaps most important of the benefits is effectiveness. According to Google paid advertising returns $2 for every dollar spent. That's a huge ROI for Seattle businesses. And the beauty of pay-per-click campaigns is that you only pay for results if you get qualified traffic through to your site. So, if someone sees your PPC ads on the search engine results pages but they don’t click, you don’t pay. Not a cent. Nada. But here's the thing: you still get free exposure. What's more, traffic gained through PPC advertising carries 50% more conversions than organic traffic, like SEO.
Fast, measurable and effective - that's a strong business case for why every Seattle business should be investing in Seattle PPC services.