The world’s largest companies have pledged to reduce their emissions to net-zero (622 companies and counting) and they need to purchase carbon offset credits to meet these goals. Offset credits produced through regen practices that remove carbon from the atmosphere on agricultural lands are the single greatest source of environmental credits available in the world today. In short, growers who farm using climate-smart practices produce a precious commodity that’s in high demand in the offset markets, and net-zero companies are eager to pay top dollar to buy it.