First and foremost, content. We challenge all companies to compare the amount of information and depth in our reports with any competitor reports. Secondly, we believe our services provide an incredible value. For a fraction of what other firms charge for a report service on the same subject, we provide a a wealth of extra information, unlimited "alerts" to keep our subscriber clients ahead of the pack in terms of current information, and free access to past reports and historical data other firms charge thousands of dollars extra for.