The cost of Google display ads will be different for every campaign, as there’s a myriad of factors that go into determining the best way to reach your target market. With customer demographics, different industries and keyword selection impacting how much a brand can expect to pay, the budget required to achieve your goals is constantly changing. However, Google display ads are consistently cost-effective, with the average cost-per-click estimated at less than $1.
One of the most defining features of your campaign’s cost is the bid strategy selected. You may choose to bid based on cost per impression (CPM), which will help your brand generate awareness and grow its reputation. However, a cost-per-conversion strategy is optimised to achieve a certain number of sales for a specific target price. Alongside First Page's detailed PPC management services, we can help your business reach its objectives for an outstanding ROI.