For one, press releases are important because they are the most cost-effective way of marketing a product or an event. They claim some pretty amazing numbers when it comes to exposure and market segment penetration and they do so without incurring the maximum of costs. More than that, since they utilize the social/ digital media, therefore, they have adapted several tools and software to track their clicks or distribution to online users. They are, in short, a great alternative to regular social media marketing campaigns. This is the proper crux of how to do press release marketing that makes a difference.