As a Magento agency this is a common misconception we often hear. In most cases the question arises when comparing Magento’s features and fees against SaaS packages such as Shopify. Magento Open Source for example is free and gives a huge array of features that would only be achievable with premium versions of other ecommerce packages.  The costs with Magento arise due to its complexity. The three main costs associated with having a Magento website include initial setup, your server and ongoing support. As you can imagine, with this amount of features means that Magento as an application is quite large and requires a reasonable amount of server resources to run.  Depending on your store’s catalog size and traffic levels will dictate the type of server you will require.