Some people think of SEO and paid search (pay-per-click advertising) as an either-or situation, but these are both excellent marketing tools to be used under certain circumstances. PPC has the advantage of bringing in leads quickly but can be more expensive than organic ranking in the long run. SEO takes longer to bring in steady leads but can be cheaper than PPC over time. SEO is a long-term strategy whereas PPC is a tactic you can use to bring in leads when you need them. At Digital Division, we take advantage of both of these marketing strategies to ensure our customers are able to bring in the business they need when they need it.