SEO consultants may take on many duties, depending on when they are hired. The first priority in a new website is to start producing content to fill pages and give both visitors and search engine indexing bots something to read. This is also the time to work on on-site SEO—things like title tags, URL optimization, site architecture, meta tags, internal linking and keyword distribution. Keywords are the words that users put into Google, such as “personal injury lawyer Toronto,” to find information.
A consultant will then analyze the popularity of relevant keywords to determine which queries to target and then subtly integrate them into a page. They may establish a blog on the site to continue posting fresh and insightful content.
Once the pages are complete, consultants turn to off-site SEO. This is primarily composed of building back-links, which establish credibility by proving that other websites find your content worth sharing. This requires making connections with some of the top blogs in a particular niche, as well as supplying guest posts and comments that meet their standards. An SEO consultant can also help submit information to business directories and create a presence on social media platforms like Facebook to make it easier to connect with customers.
There are many ways to practice SEO, and some are faster than others. The fastest, however, also tend to be unethical and are likely to be punished in future search engine updates. That’s why it’s of crucial importance to choose an SEO expert in Toronto who uses proven, responsible methods to get sustainable results