The process and technique that is used to convert visitors into customers is called conversion rate optimization (CRO). Marketers and usability experts use CRO to successfully drive visitors to become customers.
Basically, you remove obstacles that affect a user’s experience on your WordPress website. You also provide incentives that convince users to buy.
Lastly, if a user must leave without making a purchase, then your goal is to try and get their information through lead generation. This allows you to communicate with them via email and offer personalized messages, special discounts, or new product announcements.
In the early days of eCommerce, you needed programming skills to work on all these tasks, but not anymore. Now, you have tools that make it extremely easy to do all these things without writing code or acquiring any new technical skills.