The core of every marketing strategy involves reaching your ideal customers where they are. While Instagram has a wide base of over 1 billion monthly users, not every demographic has an equal presence on the app. It’s much more popular with the 25-34 age group than the 55-64 age group, for example. Alternatives to Instagram marketing include leveraging other social media platforms, like Facebook, Twitter, Pinterest, or LinkedIn. Other marketing strategies include an SEO-focused website and blog, podcasting, email marketing, and direct mail. Many marketers include Instagram marketing alongside these other channels as part of a cohesive marketing plan. Instagram provides an opportunity to re-use marketing materials, like photos and videos, that you may also use on your website or another social media site.