Cracked and severely damaged nipples require extra care and attention. Here are some of the best products to try: Dr. Newman's All Purpose Ointment PROS: It's an all-purpose nipple ointment that treats infection, dryness, and inflammation. CONS: Requires a prescription and is more difficult to obtain. Medihoney PROS: Helps significant nipple damage. CONS: Must use a warm washcloth to remove any remaining Medihoney before nursing. Aquaphor Moisture Barrier Cream PROS: Very good for extremely dry and cracked, bleeding nipples. Provides fast healing and relief. Easily found in stores. CONS: If you see any remaining oil on your nipples before feeding, you will need to wash it off with water. You can also use a gentle cleanser like Cetaphil.