The history of Zappos can be traced back to the early 2000s, when the company was founded by Tony Hsieh and Nick Swinmurn. Hsieh and Swinmurn had both worked in the ecommerce industry prior to starting Zappos, and they saw an opportunity to create a new kind of online store that would be focused on customer service and providing a great user experience.Zappos launched in 1999 and quickly became one of the most popular online stores. In 2007, the company was acquired by Amazon for $1.2 billion, which helped it to grow even further. Today, Zappos is known for its excellent customer service, its huge selection of shoes and apparel, and its commitment to making shopping easy and enjoyable for its customers.