DQ’s winter campaign activity is live in both Australia (since 1 March) and domestic markets (since 1 May), focused on driving destination preference for a Queenstown winter and ski holiday.  This is a fully integrated approach across consumer, media and trade channels targeting both our ‘Winter Lovers’ and ‘Ski Enthusiast’ audiences. Led by a hero winter brand video and a new ski enthusiast video, supporting ad content showcases activities on-and-off mountain, our unique people and place, and encourages visitors to stay longer, do more and travel with a lighter footprint. Channels include Facebook, Instagram, YouTube, native and Google Display Network as part of DQ's 'always on' digital strategy. High impact channels include Connected TV in Australia and Video on Demand in New Zealand, a partnership with the Sydney Film Festival and various media famils planned across the season. A partnership campaign with Trip Advisor will be launched in July to target Australian audiences and specifically drive demand for Ski. The Queenstown Wānaka Snow Reports are back for 2024. In collaboration with Lake Wānaka Tourism, the weekly video series targets ski enthusiasts in New Zealand and Australia to drive hype and preference for a Queenstown ski holiday. DQ recently ran a lead generation ski giveaway during the month of June to grow our domestic ski consumer database.