Quality Score is a metric used by Google Ads to assess the relevance and quality of your ads and keywords. It's a crucial factor that influences both your ad position and the cost per click (CPC). A higher Quality Score can lead to better ad placement at a lower cost. Quality Score comprises three primary components: Ad relevance, which measures how closely your ad aligns with the intent behind a user's search. Ads that closely match the searcher's intent are deemed more relevant. Expected click-through rate, which predicts the likelihood of your ad being clicked when shown. An ad that is expected to be clicked often will have a higher CTR and therefore a higher Quality Score. Landing page experience, which assesses the relevance and usability of your landing page. A high-quality landing page is relevant to the ad and search query, easy to navigate, and provides a good user experience. We ensure your Quality Score is as high as possible through strategies such as the following:  Optimising ad text. We ensure your ads are highly relevant to the keywords you're bidding on. This involves using the keywords strategically in your ad text and aligning the message with what the user is searching for. By making the ad text as relevant as possible to both the keywords and the user's intent, the ad's effectiveness and engagement can be significantly improved. Improving landing pages and enhance landing page loading speed. Your landing pages should be quick to load and directly relevant to your ads—they should provide valuable information related to the user's search query and be easy to navigate. We can help you with here, as these factors are also a key pillar of SEO. Using targeted keywords. We’ll help you narrow down your keywords to those most relevant to your products or services. Broad or irrelevant keywords can dilute your ad's effectiveness and lower your Quality Score. Targeted keywords ensure that your ads are displayed to the most appropriate and interested audience. Refining keyword groups: We organise your keywords into tightly themed groups. This allows for more targeted ad copy and landing pages, which can improve your ad relevance and landing page experience. Regularly reviewing and refining ads: We continuously test and tweak your ad copy and formats to see what works best in terms of CTR and overall performance. Mobile optimisation: With the growing number of searches conducted on mobile devices, it’s vital to ensure your landing pages are mobile-friendly. We help optimise your pages for mobile to improve user experience and engagement. Using negative keywords: We can assist in implementing negative keywords to prevent your ads from appearing for irrelevant searches, which can help improve your CTR.