There is a significant difference between how CoreCentive prices our awards vs. most vendors who provide Service Award programs. Typically, as a customer, you will have a dedicated price for "X" product over the term of the contract or for the year. The reason is that their model is broke. Many vendors purchase inventory and store those items in their warehouse. They have a set price. However, in reality, prices change all the time. As product models age, as in televisions, they typically drop in price. Because CoreCentive has daily, automated communication with our supply chain, we change/drop the cost as the price decreases for us. For example, a TV may fall into a 20-year gift selection. That model TV may drop in price on any given day. Once that occurs, our system is notified, and the price to you is instantly dropped. That particular TV model may appear now in the 15-year level.