Consumers play a key role in shaping utility services and policies. Through their usage patterns and demand for certain services, consumers can influence what utilities offer. For example, increasing consumer demand for renewable energy and energy efficiency has led many utilities to expand their offerings in these areas. Consumers also participate in public hearings on utility rates and policies, providing valuable input that regulators consider in their decisions. Furthermore, consumers can influence utilities through their choices in deregulated energy markets, by choosing to support energy providers that align with their preferences.