Hidden costs in social media marketing aren't really "secret." You just need to be more aware of them because they can be easy to overlook on pricing pages. These expenses include:
Setup or onboarding fees, which are one-off costs to install or integrate the agency's system with your office marketing systems.
Ad spending or payments for ads don't always appear on retainer fees. They can be worth $50 to $100 daily or over $1,650 monthly.
Additional channels (verify if your service agreement/agreed payment covers all or one social platform only)
Influencer fees (check whether you must pay per post or for a longer-term contract covering several months)
Premium customer support for on-demand assistance from an account manager