A particular purpose begins with one of the three main purposes and then outlines the precise topic you have selected as well as the overall goal you aim to achieve with your speech. The precise objective essentially answers the who, what, when, where, and why questions for your speech. It should also include a clear call to action. All specific purposes must include one or more objectives. An objective is a clear description of what you want your audience to do or respond in some way. For example, an objective for a talk on "How Google Maps Changed My Life" might be for listeners to learn about Google Maps technology. A statement of intent such as "I will describe how Google Maps changed my life" does not constitute an objective nor is it sufficient by itself. You need to outline exactly what actions your listeners can take as a result of hearing your talk. Specific purposes are often used by academic speakers when submitting papers for review. Speakers at professional conferences may choose to use a particular purpose when planning talks. And speakers at non-profit organizations may find that giving a speech with a particular purpose helps them connect more effectively with their audiences.