CCPA mandates covered businesses to disclose whether they sell or share consumer data with third parties and collect sensitive data. If they do, these businesses are also required to provide “Do not sell or share my personal information” and “limit the use of my sensitive personal information” links on their websites. They are commonly known as opt-out links. The opt-out links should work properly and be easy to use. After a user opts out using the link, you should cease selling or sharing their personal data, or restrict the use of sensitive data to essential purposes as per the user's instructions. Though CCPA takes an opt-out approach for data sales, opt-in consent is necessary for the sale of personal information of children below 16 years of age.