Product group campaigns are Google Search campaigns, when the user enters only a part of the product name and the e-shop lists all the relevant products. The user is then enabled to choose from different products. This type of search is quite frequent and owing to the BlueWinston application, they represent a huge amount of conversions in PPC programme itself. In many cases, e-shops (or competitive tools) aim their group ads at some specific products, which is a fatal mistake leading to high bounce rate and low conversions.