It was 1971 and the founders had landed on the name Starbucks, inspired by Moby Dick. Next up: creating a logo. While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do.
“They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said. “So we took inspiration from that and created the logo from there. And she became the siren.”