The value of Augmented Reality (AR) is in the way it can interpret, manipulate, and enhance the view of the real world in real time. Here are some ways in which AR can be used and is actively being used in business and marketing: Retail: AR allows consumers to ‘try before you buy’ and see how products will look in their own homes before purchasing them. This can take the guesswork out of the buying process.  Commercial: AR allows businesses to demonstrate products and prototypes to customers and other key stakeholders and educate users on functionality and features.  Social media: AR filters can transform users faces into animals or add elements like flower crowns or glasses. Businesses can also use branded filters to boost engagement and build awareness. Entertainment: AR has been used effectively in public relations and marketing initiatives for motion picture, television, and other media promotional campaigns.  Mapping and navigation: AR applications use a smartphone’s GPS and camera to implement an augmented reality-powered GPS navigation system.  Education: AR allows textbooks to be marked with codes that, when scanned by a smartphone, can display additional content or 3D visualisations. Maintenance and industry: AR can reduce reliance on physical technical manuals and improve productivity by overlaying relevant information in a worker’s field of view.