You’ll get:  18 clear, step-by-step lessons (with transcripts), each averaging 5 minutes in length (with transcripts).  Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Carolyn analyzes Hotjar reports, runs 5 second tests and creates actionable hypotheses the way she does. PLUS! Worksheets and templates, so you can move from planning your validation exercises to implementing optimized copy fast. And after Master of Web Copy Validation, you can click “Publish” with confidence because you: Know how to ask for the page performance data you need from your team or client, so you can approach validation and optimization with a comprehensive picture of page performance. Validate copy before it goes live, instead of crossing your fingers as you click “Publish.” Use bounce rate, percent exit, time on page and page value to triangulate your data and develop thoughtful research questions. Use 3 important Hotjar reports, so you can determine which validation exercises will benefit your project most. Understand how to review copy for optimization opportunities while also considering the original audience research and copy strategy for the control. Develop a thoughtful validation plan, so you focus your resources on tests most likely to have the biggest ROI for your specific project. Understand the 4 different types of 5 second tests you could run on your headline… AND know how to determine which 5 second test you should run to answer your research questions. Consider the pros and cons of running user tests with your own panel, so you know if a “purchased” panel is actually a better option to answer your research questions. Create actionable hypotheses using a simple framework, so you can help your insights actually make it on the page. Rank your hypotheses, so you know which optimizations to prioritize… and which should be left on the backburner. Confidently write, set up and run user tests with your own panel, with the help of a handy user test template.  Plus you get a full 7 days to test-drive it all, risk-free.