There are several key moments during the customer journey when upselling can be most effective:
Cart page: As customers are actively reviewing their chosen items, offering relevant upsells can encourage them to add more value to their purchase.
Checkout process: During checkout, customers are focused on completing their purchase, making it an opportune time to suggest additional items that complement their chosen products.
Post-purchase: After a customer has completed their purchase, you can leverage email marketing or personalized product recommendations to suggest related upsell options.