Reels are a fun and creative feature on Instagram that allows businesses to showcase their products, services, and brand in a visually appealing way. They are a unique tactic to connect with your audience and showcase your brand’s personality. Reels empower businesses to get creative and experiment with new formats and styles, from educational content to behind-the-scenes footage of your brand. With the ability to create 15-second multi-clip videos with custom audio, effects, and tools like filters, Reels can be used to tell a story, entertain, and educate your audience.