One of the key differences between the Brand Strategy Framework and the Brand Strategy Kit is the Brand Strategy Workshop that is included in the Framework. The workshop gives dives deep into how to run a Brand Strategy Workshop remotely. The brand strategy process outlined in the Kit is adapted for teams that work offline. The Kit doesn't include a workshop but includes a workbook that outlines the suggested offline process. The Kit also includes the 200 style cards which are available in print only. The Framework also includes one-year access to our PRO group which gives access to live Q&As. Here's an overview of how we’d recommend running a Brand Strategy Workshop for your team or client. You’ll learn more about this in the Brand Strategy Framework.