The Alexa built-in voice service is available to Maserati customers in Italy, the UK, Germany, Austria, France and Spain. To activate Amazon Alexa in your Maserati: 1. Launch the Amazon Alexa app on the vehicle’s touchscreen, then tap START. 2. Scan the displayed QR code and open the link on your smartphone. 3. Input your Amazon account ID and password, then input the CODE displayed on your radio. 4. Select whether to share your location in order to receive accurate navigation search results. 5. Set any other preferences as prompted. 6. Start using your Alexa Voice Service