While Binance.US shares the Binance brand, it is managed by a different company, BAM Trading Services. Binance.US was launched with the intention of catering to U.S. customers while adhering to U.S. regulations. One significant difference between Binance.US vs. Binance is the range of available cryptocurrencies. Binance usually offers a wider range of available cryptocurrencies for trading compared to Binance.US. This is a common reason why U.S. residents may want to circumvent restrictions to access Binance and trade cryptocurrencies unavailable on Binance.US.