The organic result, or traffic, is the stream of users that find your website without any paid advertising; with a simple search online. This is highly dependent on the positioning of your website in the search results. It is called free result as you do not have to pay to any search engines for advertising. On the other end of the spectrum is paid advertising that quickly gets you to the top of the search results. However, such a strategy might not always be economical and sustainable for all kinds of businesses in the long run.