Reach is the number of people that you target with your direct mail piece and frequency is the number of times that you plan on targeting each person with your message. It is important to have a well-balanced program that has the right amount of frequency and reach. Mailing to the same people repeatedly is when you will see your response rates increase. Therefore, you should not begin reaching out to more customers until you have determined the right amount of frequency with your initial target audience. Contact us today or read our blog post, Reach vs. Frequency, for more information.