What success ‘looks like’ for your content marketing strategy and the different content activities you implement will depend on what your objectives are. The metrics that matter can vary widely; you won’t have the same KPIs for a trending-themed blog post as you do for a evergreen explainer video, so it’s important to factor tailored measurement in as part of the strategy development.  Setting goals and benchmarks for all content marketing activity is an essential part of the process, so that you can not only measure success and start to determine a return on your investment, but you can also learn from activity that does better or worse than expected, to improve your strategy in the future.