This is a difficult question to answer. It all depends on how you want your rewards and what kind of spending habits you have. If you only spend $2,000 or less per year with the Southwest Rapid Rewards Priority Credit Card, then it might be worth it for the travel benefits alone. However, if your goal is to earn points at a high rate that can be redeemed for something valuable like gift cards or flights, then this card will not meet those needs.