Color is a powerful tool that affects how humans perceive information. Colors and their combinations hit our emotions way before we even begin to analyze what’s in front of us. Therefore, understanding the psychology behind color allows you to find the perfect context for delivering your idea.
The brighter the color, the stronger its emotional charge. Thus, sprinkling bold and vibrant colors throughout your presentation can help establish a stronger emotional connection, create an optimistic mood, and load your message with more power.