Even if you sell offline, having a strong online presence and visibility can still be beneficial for your business. By optimizing your website and other online content for search engines, you can increase the chances that potential customers will find your business when they are searching for relevant information online. This can help you reach a wider audience and attract more customers to your business. Additionally, having a strong online presence can help you build brand awareness and credibility, which can be important for attracting and retaining customers over time.