An advertising agency will help you at specific moments in your company’s life, and after reaching a certain level, it will be essential to keep it relevant and at the top, making it possible to show society the true principles and vision of what was idealized at the beginning, in addition to updating this social bond. If the company is new or is being created, the agency will be of great help in building and directing the Brand. When the company is stabilized and needs actions to boost it, it is also a good time to start working with the advertising agency. Some companies/industries are already solid in the market and need to work on their image and keep the interest of the target audience and their collaborators active, the agency will certainly help in this mission. Anyone who thinks that the advertising agency should be sought out only in times of low sales or crisis is wrong, as the company that is in this situation probably has internal or management problems that must be resolved beforehand or together with the advertising work. Always remembering that advertising demands investment and your cash needs to be healthy or controlled.