Blanton’s Single Barrel Bourbon is so expensive because, as its name implies, it comes from a single batch of bourbon. This is the ultimate example of the “quality over quantity” axiom: a bourbon that only comes out once a year or so and has such a high demand that its supply will never come close to matching it. The result, as Econ 101 would promise, is that each bottle of Blanton’s comes with a high price tag — an MSRP of around $65, but they tend to sell for around $160.