Louis Cartier is credited with being the first designer to popularize the wristwatch for men. After listening to his longtime friend and Brazilian aviator Alberto Santos-Dumont lament about the difficulty of using a pocket watch to record flight times, Cartier set about designing a more practical wristwatch. In 1904, Cartier debuted his first men’s wristwatch, the aptly named “Santos” watch. At the time, it was a bold foray for the designer as society’s elite considered the pocket watch to be the gentleman’s timepiece and women wore wristwatches. However, Santos-Dumont’s fame and aeronautic achievement helped propel Cartier’s wrist