Heck yes it can! When people think of frequently asked questions, they often visualize a sales page — which is a great place to put them (and we’ll definitely talk about that!) But there are so many other ways to use FAQs on your website to increase your rank in search engines and entice your audience to want to work with you. And FAQs work excellently off site, too. Think: emails and social media and sales calls, oh my!