Require a double opt-in when signing folks up for your email marketing list. 2. Prompt users to allow (or not allow) cookies when visiting your website. 3. Communicate openly and honestly with users about what data you collect and how it is used. 4. Keep your Terms of Use and Privacy policies up to date. 5. Use trusted platforms like Okta, SailPoint, and OneLogin to safeguard data for users and customers registering accounts and logging in.