The main 4 categories of fundraising are individual giving, foundation giving, corporate giving, and government grants. Each type of funding has its own advantages and disadvantages. For example, individual giving is often more personal and therefore more likely to result in a donor remaining loyal to a nonprofit organization. However, foundation giving is often more generous because foundations have larger sums of money to give away. Meanwhile, corporate giving is advantageous because it allows businesses to write off their donations as tax deductions. Lastly, government grants can be difficult to obtain but offer the potential for large sums of money.