A profitable practice relies on efficient processes for the delivery of care in a cost-effective manner.  Patients don’t always cooperate in this “process” and it drives up costs.  Video is an excellent educational tool that we can use to reduce cost by creating a more informed customer.  It is often very simple things that we can communicate to reduce cost and improve “processes”.  For example, using video to communicate what to expect upon arrival (what to bring, how to prepare, where it go or park..) can reduce administrative costs, improve patient experience and lower treatment costs.