Keep p.o.p. in a cool, dry place (like a pantry or cupboard). Don't refrigerate or store in a sealed container. TIP: It loves air conditioned rooms and fans!Think of p.o.p. like a baked good ... fresh is best! Having said that:Sealed packs from online purchase: We package and ship fresh to order, so we encourage you to enjoy your p.o.p. within 2 months of receiving it, but most flavors will last about 6 months in optimal conditions (NOTE: the texture and freshness factor will change over time). (ANOTHER NOTE: Enjoy your Maple Bacon and Whiskey Cordial within 2 months of receiving it.) Cello bag packaging (clear bag with red clasp) and Tasters: 2-3 weeks after deliveryGift Boxes, Assortment Packs, and Crazy 8s: 6 weeks after deliveryGift Tins: 4 months after deliveryRetail Purchased Packs: Please see the 'enjoy by' date on your pack. Since we're all about freshness, we encourage you to enjoy ASAP! NOTE: Enjoy your Maple Bacon and Whiskey Cordial within 2 months of receiving it.