A newsletter email is – hey, surprise! – an email that provides value to subscribers to keep them engaged with the brand. It may include news, updates, or educational content, and it is typically written in a friendly, conversational tone. A marketing email, on the other hand, is designed to persuade subscribers to take a specific action, such as buying a product, signing up for a service, checking a new video posted by the brand, etc. It may include promotional offers, discounts, or limited-time deals, and it’s typically written in a more persuasive tone than newsletter emails.