When a company focuses on product-led growth, its main focus is on improving and iterating the product. They prioritize finding product-market fit and achieving product-market dominance. On the other hand, market-led growth puts the emphasis on understanding and serving the needs of the market. This approach includes practices such as market segmentation and targeting specific customer groups.  While both approaches are valid, which one a company chooses ultimately depends on their industry and business goals. Product-led growth may be more appropriate for technology companies with innovative products, while market-led growth may benefit companies in more traditional industries with established products.  Ultimately, it's important for businesses to strike a balance between product and market considerations in order to drive sustainable growth.