Describe a marketing experience on a campaign that didn’t work well. The interviewer will be able to judge that you can take failures and work on them again. Below is an answer you can consider giving:  “One time I had to overcome a content marketing challenge was when I was working on a campaign for a client in a highly competitive industry.  The client wanted to increase brand awareness and drive more traffic to their website, but they were struggling to stand out among their competitors and get their content seen by the right audience. To address this challenge, I conducted thorough keyword research and identified low-competition topics that were relevant to the client's target audience.  We then developed a content strategy focusing on creating high-quality, informative, and engaging blog posts and social media posts around these topics. We also optimized the client's website and content for search engines and promoted the content through social media and other online channels.  Our efforts were successful in increasing the client's website traffic and brand visibility, and establishing them as a thought leader in their industry.’