Service level agreements (SLAs) and key performance indicators (KPI’s) are important tools that DUO Marketing + Communications and other PR agencies use to measure and evaluate their performance and effectiveness. Service level agreements (SLAs) are agreements that outline the specific services that a PR agency will provide to its clients, as well as the level of service they will provide. This includes timelines, deliverables, communication channels and other important aspects of the service. SLA’s help to ensure that both the agency and the client are on the same page regarding expectations, and that the agency is held accountable for meeting those expectations Key Performance Indicators (KPIs) are metrics that help the agency to measure their performance against the goals and objectives of their clients. These metrics can vary depending on the client’s goals and objectives, but can include things like media impressions, media reach, media value, website traffic, and sales generated as a result of their PR efforts. DUO Marketing + Communications and other PR agencies use SLAs and KPIs to track the success of their campaigns, and make adjustments as needed to improve results. They also use these metrics to report back to their clients on the progress and effectiveness of their effort.   It’s important to note that SLAs and KPIs are an integral part of DUO Marketing + Communications service, they are used to ensure that the agency is meeting the expectations of their clients and that they are delivering results. They also help the agency to identify areas where they need to improve, and to make adjustments to their approach in order to achieve better results.