Probably not. Most brands already gather customer data directly through online stores and other experiences. The right CDP can help your business use all that data to drive more conversions and revenue the same way bigger brands do. If you haven’t heard much about smaller businesses using CDPs, that’s likely because they haven’t always been an accessible option. Many legacy platforms weren’t built with smaller businesses in mind. But making the most of your brand’s data shouldn’t require an extensive technical background or additional hiring.