The possibilities for video marketing are nearly limitless. Make sure you’re using the right types at the right time and in the right places to keep your customers moving through their journey.
Some of the most common types of marketing videos are:
- Product or product demo videos serve as a “hands-on” way for your audience to experience a product, helping the consumer imagine themselves using and benefitting from the product.
- Testimonial videos take your brand and place it in a satisfied customer’s story, improving your credibility and your customers’ confidence.
- Explainer videos deliver a lot of information in just a few minutes and in a way that is easily digestible for your audience.
- Company or brand story videos humanize your brand or company, giving your audience a chance to connect with you.