You need to have the right metrics that will match the goal of your campaign. For instance, if you want an increase in brand awareness, then we’ll measure your site traffic, page/video views, social engagement, etc. For lead generation, we’ll measure email subscribers, form completion, or blog subscribers.
We look at the data from all your marketing channels (e.g. organic traffic, social media, ads, etc) to be certain that the results we are seeing can be attributed to the content we are producing. You can check out our case studies for the results we’ve given to our clients.