Some potential drawbacks and challenges that writers may face when building an email list and creating lead magnets include:
Building a quality list: It can be challenging to attract subscribers who are genuinely interested in the writer's content and not just looking for freebies. Writers may face issues with low engagement or high unsubscribe rates if the audience is not properly targeted.
Maintaining engagement: Keeping subscribers engaged over time can be difficult, especially if the writer's content does not consistently meet their expectations. Writers need to continuously provide value to their subscribers to prevent them from losing interest.
Technical hurdles: Setting up and managing an email list, creating lead magnets, and integrating them with email marketing platforms can be technically challenging for writers who are not familiar with these processes.
Compliance and regulations: Writers need to ensure that their email marketing practices comply with relevant regulations such as GDPR to avoid legal issues and maintain the trust of their subscribers.