Well, keyword research is a basic activity that most SEO Companies work on before they launch the SEO services. The experts start working only after they spend some time finding the well-researched keywords. Afterward, they team up with the content writers to get befitting content for optimizing those keywords. Here, you must know that the businesses rank on the SERPs only by dint of these keywords as they start positioning them on the search result pages. The higher the rank of these keywords, the brighter are the prospects of the company and its business.