The conversion rates for local SEO services are insanely high, which is the most crucial concept you need to understand. According to the most recent data, 78% of local search inquiries result in a question or conversion, which is a very high percentage. In context, if your website receives a hit from a local search and you run a service-based business like a roofer or plumber, there is an 8% chance that it will result in an enquiry. The importance of local marketing services must be considered when considering that most local searches result in a conversion. Local SEO draws highly motivated customers at the critical buying cycle stage when you want your company to be in the spotlight. A localised search marketing approach is crucial to draw in motivated customers.