A website is an excellent tool for getting people to learn more about your business and introduce them to your products or services. However, it lacks some of the features and functionality of a landing page that allow you to optimize your conversion process.  For instance, when visitors land on one of your website pages, they could go in many directions. They could click on the menu tabs, banner ads (if you have any), and links in the content.  However, with a landing page, the focus is on one thing only, and there aren’t any other links to distract the visitor, making it more likely that you will get a conversion for that particular action.  In short, create landing pages that move your visitors through your sales funnel down the most direct conversion path. First, however, think of a landing page design that will fit in with the rest of your website. An excellent landing page is one that not only stands out but also blends in with the themes used elsewhere on the site. Many website builders like Wix, WordPress, and others can help you make a great site to create the best website. But for landing page design specifically, a landing page builder is the way to go. However, using both leading landing page builders and website builder providers is a no-brainer.