Behind-the-ear (BTE)- the hearing aid components are encased behind the ear. In-the-ear (ITE)- the components of the hearing aid are encased in a custom made shell that fills the entire bowl portion of the ear. In-the-canal (ITC)- the components of the hearing aid are encased in a custom made shell that fills the canal portion of the ear. Completely-in-the-canal (CIC)- the components of the hearing aid are encased in a custom made shell that fits deeply into the canal of the ear. Hearing aids do not come in a “one-size-fits-all”. Therefore, the audiologists at Ear, Nose and Throat Associates of Frisco work with each patient to meet individualized hearing care needs.