The most common media types, or formats, for video are:
MP4 (MPEG-4 Part 14): The reigning champion, MP4 is widely supported across platforms and devices. Its compact size and ability to hold multiple media streams make it ideal for online sharing and playback, especially for marketing videos and educational videos.
MOV (QuickTime Movie): Apple’s preferred format, MOV offers high quality for video, audio, and effects, but comes with larger file sizes. It’s often used for video editing and professional work, suitable for explainer videos and personalized videos.
WebM: Designed for online video, WebM offers good compression while remaining compatible with most modern web browsers. Popular on YouTube and other online platforms, it’s a great choice for user generated video content and video marketing strategy.