In 2023, the prevailing shopper behavior trend is expected to be a continued focus on price-consciousness and seeking value for money. With the impact of inflation and rising cost of living, consumers will likely continue to maximize their budgets by adopting various strategies. One notable trend is the increasing preference for secondhand items, as they offer a more affordable alternative to brand new products. Additionally, shoppers will be drawn to off-brand alternatives and cheaper substitutes for popular big-ticket items, as they seek to achieve their desired functionality at a lower cost.