SEO Melbourne and website usability work hand in hand. They both have the same goal, which is to increase user traffic and engagement on your website. The importance of a positive user experience cannot be stressed enough. When looking at the website from a behaviour standpoint, user experience can be measured by the length of time someone stays on your site, and how inclined they are to venture beyond the page they landed on. A good user experience results in increased conversion rates. However, in order for someone to have a good experience on your website, they must first be able to find you. Hence, website visibility through SEO is just as important as website usability. When you think of a website that is ‘usable’, you probably think of one that is easy to navigate around. All too often we see websites with ‘wormhole’ navigations, where you have you make 10 clicks to arrive at the final destination. Improving your website’s navigation will ensure your paying customers stay on your website for longer once they arrive. It will also assist Google in understanding the focusses of your website’s pages, allowing it to read and index content more effectively. Another key consideration in website usability is making the website fast. A slow load time will ultimately lead to people exiting the website as quickly as they entered, or at the very least, ‘bouncing’ after only viewing one page. Website load time is just as important for your paying customers as it is for Google. Bounce rate refers to the rate at which users leave your website without interacting with it. If this percentage is high, it means there is room for improvement on your website. A low bounce rate implies that your website is performing well in relation to usability, which sets a positive foundation for your SEO campaign. Like SEO, the effects of good user experience are also long-term, as they will keep the user coming back. This is because they view you as a reliable source with the ability to provide them with what they need. It is important to understand that driving people to your website through an SEO company Melbourne is one thing, but keeping them on your website and converting them into a paying customer is another.