Generative AI doesn’t produce answers for Entities when it has sufficient information in Google’s Knowledge Graph. Google is confident it understands the Entity and doesn’t need to guess.
When Google displays an extensive Knowledge Panel, such as the one for ‘Joost de Valk,’ it means that the search engine has gathered a wealth of information from its Knowledge Graph. In these cases, Google does not usually allow users to generate their answers, as it already has extensive knowledge about the Entity. The purpose of the Knowledge Panel is to provide users with a well-rounded and detailed overview of the entity, leaving little room for user-generated answers.
Joost de Valk Google SERP
When Google’s Knowledge Graph contains extensive data about a particular Entity, it can generate a detailed Knowledge Panel encompassing various aspects, including biographical information, achievements, notable works, and other relevant details. Through the Knowledge Graph, Google aims to give users a comprehensive overview of the Entity without needing user-generated content or additional contributions.
In conclusion, Jason notes that these Search Generative Experiences reflect Google’s functionality in creating recommendations and the varying levels of confidence in its information to generate Knowledge Panels.