Increasing your site's ranking in the search engines involves applying practices and techniques known as Search Engine Optimization (SEO).Take some time to build a list of keywords and phrases that people would use to search for you. You will use some keywords in your "meta tags," which are your page titles and meta keywords. Meta tags in CMSIn the side menu, click Website Design.Click the Site Navigation overlay in the top menu.Hover over a tab name and click the { } button.Edit the meta tag fields.Meta Title — This is the clickable link you see on search engine results pages (SERPs).Meta Description — This is the description you see below the clickable link in the SERPs.Click Save.Click Close.