It will help a CEO, founder, entrepreneur, or even a more mature business person to look at their business and understand the things that will help them identify the real levers. It’s so that they control the dials of repeatability in order to scale.It’s about using data-driven insights, not gut-driven ones.The book was written for founders that are pre-series B and really pre-series A; businesses are up and running but don’t have momentum.The bottom line is that these businesses lack repeatability.People often mistake scalability for repeatability, but they’re not the same thing.