1-Full-service brokerage firms offer a wide variety of services:
2-They help clients to buy and sell financial securities on the stock exchange.
3-They offer access to a wide range of asset classes. This includes not only stocks but also bonds, forex, commodities, and other derivatives.
4-They offer a suite of research and advisory services. Typically, they have full-fledged research and analytical team.
5-They maintain physical offices and branches that clients can visit.
6-Because of the array of services on offer, the commissions are relatively high.