Here are the top five email marketing metrics to keep an eye on:
1. Deliverability rate: The deliverability rate is the first metric to consider when evaluating the effectiveness of your email marketing.
Note: Remember to delete the bounced addresses and keep updating your email list.
2. Open Rate: The open email rate is the best metric for determining the effectiveness of your subject line. To improve this metric, always use catchy subject lines and effectively deploy emoticons so your email subject sticks out in your target’s email client
3. Click-Through Rate: (CTR) is a metric that measures how many people clicked on the links in your email.
4. Conversion Rate: Your conversion rate will be determined by the number of people who clicked on the link and then completed any measurable action.
5. Bounce rate: The bounce rate measures the rate of bounces when your email does not arrive in the targeted email’s inbox at all. This is because those email addresses are either bogus or inactive and render no value.