Vision zero is a safety campaign in New York City to reduce the risk of a pedestrian being struck by a motor vehicle. The campaign recognizes most pedestrian accidents with a car, bus, or truck are preventable if proper precautions are taken.  The campaign seeks to educate motorists on safe driving, increase enforcement of vehicle and traffic laws, and redesign intersections for increased safety.  Because of the campaign, new safety measures were instituted in New York City to reduce injuries and death, including reducing the speed limit from 30 miles per her to 25 miles per hour, and to 20 miles per hour in school zones; installation of cameras at intersections and roadways to records motorists failing to obey traffic controls and speed limits; fining motorists who fail to obey speed limits and traffic control devices; and redesigning and marking crosswalks.