You may be wondering how many coffee cups go to a landfill each year, and the answer is quite terrifying. People use approximately 1.6 billion coffee cups all around the world each day, and most of them come with sleeves to protect customers from burning their fingers and spilling a hot beverage all over themselves. For this reason, it is of the utmost importance to exchange plastic coffee cup sleeves with paper ones because otherwise, we do a lot of harm to our planet. Many brands use such a strategy to promote their products and services as eco-friendly and reach a specific circle of customers in this way, making their business both more responsible and more profitable at the same time.