When there is a strong price-perceived quality link, a skimming pricing would be the best strategy for a marketer to price their product. It charges a relatively high initial price for a new product or service that targets pioneers, and early adopters who are priced insensitive. A first-mover with little or no competition frequently employs this pricing strategy. Price skimming is not a long-term price strategy because competitors will ultimately produce competing products, putting pricing pressure on the first.