Having a thought leader on your team is no longer a nice to have – it’s a must have. Thought leadership can boost the perception of your business and create a specific type of value that regular marketing tactics simply can’t provide. A thought leader is a person or expert that is well regarded in your industry and to whom others look for guidance. Having a person that can answer your industry’s or consumer’s major questions can be a big advantage to your company. Not only does it advance the reputation of your business, it can even help you get press coverage and put you at the forefront of the news with earned media. In order to ensure that your thought leader is most effective, select someone that has the right depth and breadth of knowledge to guide forward-thinking conversations about your industry. Thought leadership can provide two very important avenues of reaching your customers: through their own content and postings, and through the press. As an expert, their thoughts and guidance will be sought after, not only bringing attention to them as people, but to your business as well through association. Check out these tips for discovering your thought leadership topics.