Before talking about the history of SEO, it’s important to talk about the basics of SEO. At its core, SEO stands for search engine optimization. This is the process of improving your site. The purpose of this is to increase its ability to be found when people search for products or services related to your business in search engines. The better visibility your page has in the search results, the more likely you are to garner attention and attract respective and existing clients to your business. Everyone wants their website to be first on the search page. It isn't possible for every person to be first, but it depends on what people search for! If you want to improve your SEO, there are many ways to do so.