Face masks are designed to target specific skin needs and deliver intensive therapy to help address them. Face masks are not intended for everyday use, but rather, they are meant to be used once or twice a week to address specific skin concerns, such as acne or dryness. There are many types of face masks to choose from, and many are formulated with therapeutic ingredients designed to deliver specific results, like soothing cucumber or detoxifying charcoal. When shopping, you'll also want to keep in mind personal preferences. For example, if you prefer to avoid certain chemicals, you may want to look at natural face masks. The right face mask for you will depend on your personal preferences and your skin's needs.