You set your own price. You can use this pricing guide as a guideline, but pricing depends a lot on the brand and the shape your item is in. Toys, Equipment, and Infant Items tend to sell best. Maternity Clothing and Children’s Clothing sizes newborn to 12 months and sizes 12 and larger do not sell as well. On the items most in demand (sizes 18 months to size 7) we suggest anywhere from 1/4 to 1/2 of the original price. Brand names and quality items usually bring more. We strongly recommend marking your items to go ½ price for the Half Price Day. If your item hasn’t sold at full price the first day, it will most likely not sell at full price during the discount day. Great places to do some research on pricing are e-bay and local consignment stores. Below are suggestions for pricing, these are examples for your more common brands, such as Carters, GAP, Old Navy, Osh Kosh, Gymboree, etc. Boutique and European brands such as Strasburg, Oilily, Orient Expressed, Mis Tee V Us, Baby Lulu, etc. should be priced a little higher.