We collect our unique 1st party intent data using a three-stage approach. Firstly, every asset hosted across our portfolio of 200 content library websites includes content topic keywords. Then, as our audience consumes content across our websites, we tag their profile with these keywords. The second stage to collect our 1st party intelligence is done by progressively profiling our audience and scoring their content behaviors to help understand the intent behind their content consumption. Finally, for maximum intelligence, we cross-reference our 1st party insights with 3rd party intent data to provide a 360-degree view of your ideal consumer's behavior inside and outside the Headley Media portfolio.