Marketing promoters can purchase insurance coverage to protect them from financial losses when a celebrity or a spokesperson dies, becomes disabled, or falls out of the public's favor because of certain activities that result in his or her disgrace. Well-publicized problems with a number of sports figures, actors, and other celebrities highlight the need for such coverage. It covers net loss of production costs that cannot be recovered, certain contractual obligations, and expenses incurred to revise a promotional campaign that features the same product due to loss that this policy covers. Because coverage is nonstandard, the definition of disgrace varies based on the carrier. High limits are available.