Twitter marketing entails every step business marketers take to produce and spread content to their target audience on Twitter. The aim is to build brand awareness and drive more sales. With over 300 million monthly active Twitter users, businesses have a chance to reach a global audience. However, building an effective Twitter marketing strategy is a hard row to hoe. It involves multiple steps, from creating buyer personas of ideal customers to searching the audience behavior. Marketers need to understand how their target audience acts on Twitter, their pain points, and what they intend to achieve. With that in mind, businesses can generate and disperse suitable content that contributes to their growth. Further, businesses must keep track of their tweet performance. This practice helps them tweak their strategies for the better. Several factors could play a role in a failing Twitter marketing campaign. For instance, when you choose to post content can be of vital importance. It is crucial to create public posts when your target audience likely sees them.