Rhodium plating utilizes Rhodium (a precious metal that is part of the platinum family) to coat white gold jewelry and provide the bright, shiny, and tarnish-resistant surface.
White gold is not naturally white, it is Rhodium plating that gives white gold its finish. Rhodium plating is not permanent and you will start to see it wear off your jewelry over time. We recommend that you have your white gold jewelry polished and Rhodium plated once every six months to one year, to keep it looking as good as new.