Writing creatively is similar to painting. You imagine the topic or "grand image" you want to create or materialize with both, and then you utilize different paint colors or words to develop and construct a magnificent work of art. A excellent piece of fiction use words to create a moving image. Creative writers often say that they "see" their stories before them as paintings, and then they write down what they see. Writers often begin with a concept or image in their head. Then they search for ways to express this idea or vision through the medium of language. The more they think about it, the more ideas they have, which also means there are many ways to write about their subject. For example, a painter might use bright colors or soft pastels for a young child's room, while a writer could use much darker tones or even black and white to convey the same feeling of innocence and beauty. Creative writers often describe the process of creating as an act of discovery. They must learn about their topic so that they can write intelligently about it. Then they must decide how to organize their ideas and find the right way to tell their story. Like artists, writers must be comfortable with ambiguity. They must enjoy wrestling with multiple possibilities as they explore ideas and concepts. This is why many great writers have said that good ideas come first, but that it is the execution of these ideas that makes or breaks a book.