Mobile users account for nearly 60% of total online traffic. This underscores the significant and increasing importance of mobile devices as the primary means of accessing the internet for users worldwide. With the proliferation of smartphones and tablets, coupled with advancements in mobile technology and connectivity, the percentage of users on mobile is expected to continue rising in the coming years. This makes a fully functioning omnichannel messaging solution all the more important in acquiring, communicating with, and retaining mobile users across all devices.