Assuming you're asking how to eat the Trader Joe's Pumpkin Brioche loaf:
You can eat it as is, or slice it and toast it. It's delicious either way! If you want to get really fancy, you can even make french toast with it. Just slice the brioche into thick pieces, dip in a mixture of eggs and milk, and cook on a griddle or in a frying pan until golden brown. Serve with syrup, powdered sugar, or whatever else you like on your French toast. Enjoy!