Using the same keywords on every page may not be the most effective strategy for optimizing your website. When you use the same keyphrase on multiple pages, it becomes difficult for Google and your visitors to determine which page offers the most comprehensive content. Instead, it is recommended to consolidate and combine those pages to create a single, long-form article that provides in-depth information. This approach allows you to present a more cohesive and authoritative piece of content while avoiding confusion and duplication.