Content strategy is one of the essential and most important steps to implement into your digital strategy. Digital content strategy needs to be implemented on every phase like website/mobile app development and distribution or marketing. As a leading digital marketing agency for over 10 years we recommend the following things you must include in your content development and marketing strategy:
1. Mission statement/goals you want to achieve with the content
2. Make sure you are aware of the buyer's personas and creating the content they want
3. Spend time in your competitor analysis and develop a content strategy that helps you to remain competitive.
4. Go deep with your mobile users and develop your content strategy that works for these micro-moments.
5. In-depth review of your current content to make it useful for your readers. Make sure your content is easy to read, accurate, and properly describing your products and services. Also, your content should stand for expertise, authoritativeness, and trustworthiness that follow Google's quality standards.
5. You don't need to do big things every time. Try to focus on facts and implement these into your business process, marketing, and focus to delight your customers.
6. Consistently review your content strategies and go with that converts.