If you wish to gain visibility and rank higher in the local search results, then you should opt for Local SEO. Improving local ranking is necessary for boosting your website traffic with those looking for local products and services. A few ways to improve your local ranking include:
Optimize your Google My Business Profile  page as per local search
Prioritize and collect customer reviews
Create an efficient contact page and make the contact numbers clickable
Emphasize local link-building
Create content inspired by local news or events