The vast majority of web designers in Kansas City sell pre-made WordPress themes that are then slightly customized for your business. Big mistake. Free and low cost templates are meant to sell to the mass market on the cheap. Although many templates look good and have nice features out of the box, they are not Google-friendly and almost never have best-practices coding. Some web design companies will even resell you web builder site from Wix, Weebly or Square Space and charge you a huge premium. Here’s how it works: the web design company buys a pre-made WordPress theme for $50 and then re-sells it to you (with some tweaking) for $3,000 or $5,000+. This is the way the game is played. It’s OK for a website design company to use themes, as long as they upfront about it and as long as you know that a pre-made website will never have the SEO or money-making potential as custom website that was built for your business from the ground up.