A business insight is a combination of business data and its analysis. This combination helps companies and teams better understand how their decisions impact the business. Similarly, business insights help predict future success or failure and provide a path for teams to follow to move in the right direction.
Rather than just a face-value business metric—like customer happiness or annual recurring revenue—HubSpot’s business insights provide a deeper level of interpretation that correlates these metrics with business decisions and performance. As a result, HubSpot business insights allow companies to make data-driven decisions.