Depending on the scale of your business, you may use different channels of communication with your target audience. Particularly, in the case of small businesses, it’s very important to choose those that will bring the greatest return on investment since often the budgets of such companies for digital marketing are quite limited. Also, strategies for small businesses usually do not include omnichannel and multichannel types of marketing— seamless communication with customers across all existing social media channels—as they have only one platform for presenting their products. And, finally, it’s worth noting that strategies for small businesses must be implemented within acceptable limits of conversion rates because they are unlikely to cope with a large influx of buyers/clients as they do not have enough resources for this.