SEO is the process of optimizing a website and its content so that it ranks higher in the Search Engine results organically. With most of the businesses having an online presence, it is imperative that the visibility is high to catch the attention of prospective customers. Advanced SEO techniques enable us to understand Google and other search engines’ algorithms and identify the important ranking factors that can help the webpage to rank higher.
Different types of SEOs are used for optimizing the website:
On-Page SEO: It involves optimizing individual web pages to rank them higher and gain more relevant traffic in search engines. It refers to both the content on the website as well as the HTML source code. It also involves detailed keyword research which helps in optimizing the meta tags and content according to the targeted keywords. The On-page ranking factors are dynamic, and hence advanced SEO strategies are used to identify them and optimize the page accordingly.
Off-Page SEO: It implies the efforts rendered outside a website to improve the ranking.
Link Building services form a significant part of Off-Page SEO. It is the process through which hyperlinks are acquired from other websites to your own. These links are used by search engines to crawl the web. SEO link building services enable the building of high-quality links, enabling your website to rank ahead of your competition.
Local SEO: Local SEO services optimize the online presence to rank higher in local online searches. It helps you in getting your business on the map. As per a study, 33 % of clicks go to local searches and nearly 40 % to organic searches. Hence local SEO services helps in improving your online visibility on local search engines.
Enterprise SEO: Enterprise SEO services deliver holistic SEO to gain scalable results. It is a large-scale strategic approach to SEO that builds upon your business goals and the current standing in Google searches. Enterprise SEO employs a sophisticated and scalable approach that includes thorough analysis, integration, automation, outreach, etc. in conjecture with advanced SEO tools.
Ecommerce SEO: Ecommerce SEO services are custom built to enable online stores to rank higher in Search Engine Result Pages. SEO for Ecommerce is less costly and more organic than paid search and helps the online stores to rank higher when a potential customer searches for a product.