Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The ultimate goal is to attract more organic (non-paid) traffic from search engines like Google, Bing, or Yahoo. SEO involves various techniques and strategies to enhance the website’s relevance and authority in the eyes of search engines. The SEO process includes keyword research, on-page optimization, technical SEO, off-page optimization, user experience, monitoring, and analyzing the progress are the part of SEO process.