When creating a direct mail postcard, there are several elements that should be included to ensure the best possible response. First, the postcard should have a clear and eye-catching headline that communicates the message quickly and effectively. Second, the postcard should have a strong call to action that tells the recipient what to do next. Third, the postcard should include a powerful image or graphic that resonates with the reader. Fourth, the postcard should have well-crafted copy that explains what you’re offering and why it’s valuable. Finally, the postcard should include a contact information section that makes it easy for the recipient to get in touch. By including all of these elements, you can create an effective direct mail postcard that stands out from the crowd and encourages people to take action.