Engaging in content marketing is advisable when you possess a clearly defined business objective and a well-thought-out strategy to attain it. Starting a blog without a specific purpose is a common pitfall for some companies, as it may lead to a waste of time and energy. It is essential to establish clear goals, identify your target customers, develop a strategy to provide them value through compelling content, and chart a path toward achieving successful business outcomes. If you have these elements in place, content marketing can prove to be an effective strategy for your business.