Every individual's ears are as unique as a thumbprint. The absolute best option for hearing protection, according to professional audiologists, is to get a custom-fitted system that is tailored to each of your ears individually. Not all 'custom' ear protection is the same. Some companies claim their ear protection is custom fit, but a truly custom fit will require a complete impression of your ear. This is sort of like a cast of your ear canals and outer ear which is then used to make a custom solution that fits you like a glove. If you've never had an ear impression made, you don't actually have custom fitted hearing protection. Companies like ESP America offer true custom solutions with electronically enhanced, custom molded ear protection. The benefit of having this done professionally cannot be overstated. Some companies offer DIY ear molding kits, advertised as having the ability to give you a custom fit hearing protection solution at home. These types of hearing protection will not be as effective as professionally molded hearing protection systems, it just is not possible to achieve the same results. More importantly, attempting to make a mold of your ears by yourself can result in severe injury and hearing loss if done incorrectly. Treat your ears like a treasure. Let the health professionals help you do it right! Custom-molded systems are extremely comfortable. They're fit to your ear like a tailored suit, making them an ideal option for shooters who spend a lot of time in the field or at the range. Professional hunting guides, range safety officers, firearms instructors, 3-Gun competitors, or anyone who needs the best possible combination of comfort and capability should consider having custom-fitted hearing protection. The tradeoff for a custom fit and supreme capability is the price. We won't sugarcoat it: custom fitted hearing protection is not cheap. But if you're a serious marksman, or you need the flexibility of an electronic hearing protection system, or you just want the absolute best in protection for your ears and your hearing, the cost is worth it.