The business world can be a murky one. Since you pay per every click made on your advertisement, it’s not uncommon for dubious competitors to start playing dirty by clicking on your ads with the aim of wasting the rival’s budget. This is referred to as click fraud, and Google has put in place some measures that could stave off this kind of behaviour by automatically filtering these clicks whenever they can be identified.
For example, Google can reveal fraudulent clicks with the help of a few data points such as identical IP addresses and unnatural user behaviour such as a high volume of duplicate clicks within a short interval.
That aside, you can also exclude select IP addresses from your campaign to block any potential malicious users.
Another way you can curb click fraud is to use a third-party tool such as the fraud detection software by First Page digital agency. Using this tool, it’s possible to keep track of how your budget is being spent and stop fraud from harming your business.