This can be a tough decision, as you want to find the right balance to keep your attendees engaged, your exhibitors happy while making the most of the platform.
As a rule of thumb, we recommend 1 day for every 5000 sign-ups. If you have a lot of exhibitors, or a full session agenda, then this can be adapted to suit your event.
Our top tip: organizers often plan for a longer event because they think their exhibitors will be happier, but it could have the opposite effect if there are fewer attendees than expected. It is better to have 1 intense day, than 5 quiet days!