Promoting your photo booth startup isn't hard, it's not much different from promoting any other kind of business.  Except for the fact that the wedding and special events market has some nice niche places to promote yourself. Promote on social media: Be sure to have strong presences on the following social networks: Facebook Instagram Pinterest YouTube You will also want to be listed on Wedding Wire and TheKnot if you are promoting your services to weddings. Other event based listing sites to promote your new photo booth rental company: Eventective TheBash Thumbtack As you build out your website and work on your photo booth marketing funnel, think about the different stages your customers will go through. They will find out about you from Google, or Facebook, or Instagram, or YouTube, so it is important to have strong social media presences on all of these 4 major platforms. They will visit your website, and get interested in you, so it is important that your website is designed to convert visitors into leads with a good lead capture form. You must actively follow up with your leads, and never stop following up until they book, or say "no thank you.".  Having an automated lead follow up system like Keap is very important. Once they book and become a customer, now you need to excite them about their event.  Now is a good time to offer add-ons and up-sells. When you work the event, be sure to bring business cards to help promote your business to the guests at the event. After the event, you will want to have a system in place for generating raving reviews and testimonials. Then you will want to turn your customers into fans and promoters, referring new business to you.