A good keyword strategy means that you should have an overarching strategy implemented with each new page. You should have a large pool of ready-to-go keywords from which to draw from for each and every page on your website and blog. These keywords should all be interconnected and partly overlapping. They should be vetted for relevance, opportunity, and difficulty. That way, with each new page of content, you’re cumulatively building to your goal of great SEO.