Tracing the development of software industry trends and monetization strategies over the past few years, Mark Thomason began his presentation by breaking down the core differences between software development priorities across two groups. These parties, digital natives and traditional enterprises, are both developing software, but for different reasons and with distinct priorities.
Digital natives (companies that are founded to deliver a digital product) perceive the software they develop as a potential asset for generating a new revenue stream. Alongside profit, they see creating and launching products and platforms as an effective method of gaining a reputation within the community through contributing to open source products.