Qualifying leads is key. Here are some strategies: 1. Lead scoring: Develop a lead scoring system based on pre-defined criteria like demographics, budget, or pain points. High-scoring leads with a greater chance of converting are prioritized for further nurturing and sales outreach. 2. Lead nurturing workflows: Use automated lead nurturing campaigns within your CRM to educate and engage qualified leads with relevant content based on their interests and position in the sales funnel. 3. Manual qualification process: Sales reps can manually review lead information captured through Google Forms and qualify leads based on specific criteria to identify the most promising opportunities.