Every content marketer understands that the content posted on the website is only useful if it ranks on Google. The hiring manager asks this to understand your knowledge regarding Google algorithms. Here is how you can answer the question:  “Google uses a complicated algorithm to determine how to rank content on the different pages that make up its search engine results (SERPs). Google has said that its algorithm uses hundreds of ranking factors to determine how important and relevant a webpage is. Some of these factors which I feel determine the ranking of the content are  The number of external links that leads to the page  The quality of the website  How relevant the content is to the search query  The authority of the website  The number of external links leading to the page.  The user experience  I usually keep these factors in mind while curating my content, so it reaches the right audience."