To get the most out of your 212 VIP Men cologne, apply it to your pulse points. These areas include the wrists, neck, and behind the ears, where the blood vessels are closest to the skin's surface, generating heat that helps diffuse the fragrance. For an even longer-lasting effect, consider moisturizing your skin before applying the cologne, as well-hydrated skin holds scents better. Additionally, avoid rubbing the fragrance into your skin, as this can break down the scent molecules and diminish its longevity.