When you sign up for social media accounts, your: Name and address, Tastes and habits, Contact details, Cookies & IP address, Economic, social and cultural information are collected.
While many social media companies collect the information above, some go further, like Facebook. Your age, relationship status, employer, location and friends is only the start. The type of personal data stored and collected by social media is much more sensitive than first appears, and is often sold on. It may have a very real impact on your life - from what flight prices your offered to the success of mortgage applications.