One of the most lucrative investments 50 Cent made was in Glacéau, the company behind Vitamin Water. He took a minority stake in the company in exchange for becoming a spokesperson, and when Coca-Cola bought Glacéau in 2007, his stake was reportedly worth $100 million. He has also invested in the entertainment industry, with his production company, G-Unit Film & Television Inc., real estate, and more recently, in cryptocurrencies and NFTs.