AI is time- and resource-intensive.  2. AI is challenging and requires specialized knowledge and expertise to apply.  3. AI is also unreliable. AI can optimize affiliate campaigns and boost conversions, but it's still unpredictable.  4. AI ethics are last. Some worry that AI could manipulate or replace customers or workers. However, the human elements affecting business practices are not going to die soon, hence, these apprehensions are somewhat presumptuous.