In order to cultivate long-lasting relationships with potential clients, it’s important that your postcards have information that will make you memorable. Here are details that we recommend you include in your postcards: Name and contact information – remember to include your name and contact information so that potential clients know where to reach you. A headshot and logo – let your clients know the person or brand behind the business by adding a photo of yourself and a logo. Photos of listings – put photos of your most recent listings to pique the interest of readers. An attention-grabbing headline and sub headline – keep your readers engaged by adding a catchy message that speaks directly to them. A valuable special offer – adding a special offer like virtual tours, free market analysis, or professional staging will make your agency stand out against competitors. Reviews and awards – show off your good ratings and awards to add credibility to your name. This will leave the impression to readers that you’re the person to trust for all their real estate needs. Call to action – this will guide readers to reach out to you as soon as they see your postcard. Unique selling points – let readers know why they should choose you as their realtor and what benefits they can experience when they avail your services.