Link building is important for several reasons: Search engine rankings: Search engines consider backlinks as a signal of trust and authority. High-quality links from reputable websites can improve your website’s rankings in search engine results. Website visibility: Links from relevant and authoritative websites can increase your website’s visibility and exposure to a broader audience. Referral traffic: Backlinks can drive referral traffic to your website. When users click on a link on another website and land on your site, it can result in valuable traffic and potential conversions.