NoCell is a young company based in California that is taking initiative against distracted driving. Their device is a small cylinder about the size of a sports drink bottle cap. The director of business development at NoCell, Corey Woinarowicz, described its function: The device is plugged into the phone and a connection in the vehicle. When that happens, the tool allows what he called a ‘whitelist’ of apps to continue operating. The list of apps on that whitelist would be submitted by the fleet to NoCell. Anything not on that whitelist shuts down when NoCell is operating. The goal of the product is to decrease incidences of distracted driving. Necessary applications would still be allowed to run – for example, an app used to monitor insulin levels can be programmed into the NoCell’s whitelist, so that it can continue to operate while driving – while other social media apps can be turned off. The truck needs to be traveling at least three miles an hour before the device turns on. If the driver disconnects his/her phone from the device while driving, the monitoring system can “drop a pin” on the map, marking the location where the device was disconnected and the phone was used. In the event of an accident or incident, the trucking company or authorities will know when the device was disabled. Now, this doesn’t mean that truck drivers can never use their phones while they are out on a job. When the truck comes to a stop anywhere and remains stopped for a period of time dictated by the individual company, the device turns off and the banned apps can be used.