You might have a beautiful user-friendly online store in which you’ve invested a lot of time and money. But if it doesn’t appear in the SERPs, you lose critical access to qualified and interested eCommerce customers. If you only optimise your website for visitors, without considering search engines, you are doing your company a disservice. SEO for eCommerce addresses the first hurdle to acquiring new business online: getting potential customers to your site to view your offers. To put things into perspective, here are some statistics that highlight the importance of eCommerce SEO: About half (48%) of more than 14,000 online shoppers surveyed by Wunderman Thompson Commerce start their purchase journeys on search engines. In 2019, eCommerce sales accounted for 14.1% of all retail sales worldwide. This figure is expected to reach 22% in 2023. Apart from driving more qualified traffic, optimising your online store to be found in organic search results can also save you money in the long run. The best part about organic traffic is that every site visitor is free, and every free session is a potential sale. Relying only on paid search to get traffic can become hugely expensive over time, which is why including SEO in your online store’s digital marketing strategy is crucial in achieving the best long-term results.