No. Unsmoke is run by the tobacco company Phillip Morris. It is a marketing ploy to keep customers by encouraging them to switch to electronic cigarettes (vaping products) or heated tobacco products (iQOS, TEEPS) rather than quitting tobacco. The intent is to make profit; it is an advertising campaign disguised as a tool to help people quit smoking. It is misleading and fails to communicate the risks associated with using these products and their addictive properties.