It isn’t difficult to add content to your commerce site, but it can be time consuming to do it well. Just creating a blog and occasionally posting in it is not likely to make a difference in your site traffic. You will need to devote the time to researching what channels and types of content are most likely going to have an impact for your customer base. You will also need to make sure your site supports the type of content you are looking to create and improve your tech stack if necessary.