HNW audiences are present on most of the popular social media platforms, but depending on the campaign’s objectives, we might look at different platforms. TikTok wouldn’t be the right choice for a luxury brand aimed at older generations. However, our consultants are experts in understanding the right strategy across the social space to attract the right wealth audience for your brand, using first party data, lookalikes, and building advanced audiences with our data partners to deliver multi-platform campaigns.