Reach for this template to boost awareness of your persona, whether you’re:
- Redesigning your website
- Improving user experience
- Analyzing buying behavior
- Planning product development
- In need of insight on which project or initiative to prioritize
- Creating alignment across your organization
If following the Design Thinking Process, analyzing persona characteristics will occur early on, in the design stage. This should follow the empathize stage and before the ideate stage.
To get started, plan out the buying objective you’d like feedback about.