Here are a few reasons why someone might launch a propaganda attack against your business: You’ve recently experienced substantial company or financial growth; One or more of your employees does or says something controversial (e.g., makes an impulsive social media comment, gets arrested, makes the news for something questionable); A data breach occurs; Disgruntled customers come forward (whether by leaving poor reviews or otherwise); Your business or employees expressly share their opinions on hot-button topics like politics or religion; or You’ve done anything to provoke or anger a competing business.