Yes, it is huge! Along with the monthly content pages for cities and communities, we will be adding to your website, we also have the opportunity to write about local events, landmarks, restaurants, sports teams, locals tips & tricks, etc. with posts on your blog. The key to an effective blog post is to write about things that the readers in your local market will find interesting. This approach is a crucial part of real estate marketing, as it helps engage your audience and keeps them coming back for more.