A sustainable competitive advantage refers to the long-term benefits a company has that are difficult for competitors to replicate or overcome. This could involve proprietary technology, unique business processes or deeply ingrained company culture. A sustainable competitive advantage gives a company a firm market position and enables it to maintain or increase its market share over a long period.
Coca-Cola’s brand recognition is one of many examples of sustainable competitive advantages. Coca-Cola is one of the most recognized brands in the world. This recognition extends beyond just the company’s logo; it includes their signature taste, packaging, and advertising strategies. Thus, Coca-Cola’s strong brand identity acts as a sustainable competitive advantage, helping to secure its market position and profitability in the long run.