At the time of the creation of the company, it is necessary to appoint it. It's called corporate name or the corporate name. It allows the business to be identified as a legal person. Indeed, the business has its own legal personality, different from that of its founder: it is said that it is a legal person. The name of the company often refers to the activity carried out. The ownership of this name is acquired at the time of registration of the business. En savoir plus sur Entreprendre.Service-Public.fr