Whether running a B2C e-commerce webshop or a B2B website, you can never underestimate the power of conversion rate optimization. In B2C, it improves the shopping experience, leading to more purchases and customer loyalty. In B2B, it streamlines the buyer's journey and generates higher-quality leads. With my proper optimization tools, like Plerdy and Lebesque, we can track user behavior and make data-driven optimization decisions.