The key difference between a multichannel and an omnichannel retail strategy is that the former focuses on creating multiple sales channels while the latter puts more emphasis on providing a seamless customer experience across all channels. Omnichannel retailers make sure customers have access to product information, pricing, and promotions wherever they shop. Multichannel retailers are almost always omnichannel retailers and vice versa. Multichannel is more about the sales channels themselves. Omnichannel is about the experience, not all of which is directly tied to revenue.