Measuring the results of your copywriting can be difficult. Copywriting is not as analytical as SEO or PPC – there’s no easy-to-access data. One way to measure if your copy is working or not is to ask people what they think of your copy. Have them read your website and explain how it makes them feel and what it makes them want to do. If you have a budget, you can invest in a focus group to help with this.
Another way to measure how well your copywriting is working is by running an A/B test. Otherwise known as split testing, an A/B test compares two versions of a web page against each other to see which performs the best. A/B tests are a scientific process, but they can be insanely powerful as they will show you which parts of your copy resonate the most with your audience.