Part of planning your negotiation strategy. Worth analysis is different from cost analysis. In worth analysis, all economic and psychological factors are considered. Worth is the power to satisfy wants. Its value depends upon what is considered useful or desirable to a person in a particular situation. Cost is only one of the many elements that are considered in assigning worth. If a special component is required to keep a manufacturing line running, and a one-day delay costs $2,000, a buyer is justified in paying up to, but not more than, $2,000 for the component if the buyer can save a single day of operations. It makes no difference if the part costs $300 or $1.