Regarding legal names: Sometimes all partners of the first factory are not common in another factory. So to keep the books separate they give a new name to the new venture. Regarding brand names: Unlike China or Europe, there is no concept of brand consolidation at Morbi. Lately, a few leading brands (e.g. ICON group) realized this important concept & started to offer a single brand from all their factories which is a good move. This improves operational efficiency & makes stronger branch equity.