Definitely yes: over 2022, the number of social media users grew by 190 million. This is faster growth than the number of general internet users (4.2% over 3.5% yearly). Almost 60% of the world’s population is on social media! Moreover, total sales in social media are expected to reach $2,900 billion by 2026. This is a great chance to reach a bigger audience, especially when you are starting to sell online.