The California Consumer Privacy Act (CCPA) is a privacy law enacted in California in 2020, amended and strengthened in 2023 by the California Privacy Rights Act (CPRA). The CCPA/CPRA provides residents of California with specific rights regarding the collection and use of their personal data---to know what data is collected; to have data deleted; and to opt out of, or opt into, the sale of their data. CCPA requires businesses to accommodate these consumer rights and applies civil fines if not complied with.