Email marketing is used in a variety of ways. It can be used to promote special offers or discounts, keep clients engaged through newsletters, or offer calls to action to improve your conversion rates. It’s a great tool for those customers who are interested but who haven’t taken that final step in converting to a buyer. Drip campaigns are a common strategy in email marketing, and they are used as a series of emails that go out to your clients after either a certain action is taken on your website, or even just after a certain amount of time has elapsed. Drip campaigns can also be a great tool if your business offers courses or multi-step services because they can keep customers up to date throughout every step of the process. Email marketing can also be a great tool to see where your customers are or are not converting, as they can be used an an analysis tool to develop your overall marketing strategies.