When it comes to your B2B website, here are eight key assets you'll want to include. 1. A professional design that reflects your brand and showcases your products or services. 2. An easy-to-use navigation bar that allows visitors to quickly find what they're looking for. 3. Clear and concise product or service descriptions that explain exactly what you offer. 4. Detailed information about your company, including history, team bios, and values statement. 5. Eye-catching images or videos that help illustrate what you do. 6. A blog that provides industry news, insights, and helpful tips for customers. 7. A strong call-to-action (CTA) that encourages visitors to take the next step, whether it's signing up for a free trial or contacting you for more information. 8. A contact form or live chat function so visitors can easily get in touch with you.