Understand your customer buying cycle and produce content to cover all the steps that your customer perform before making a purchase and you will be able to get their attention. Be relevant while they are comparing products/services and improve your chances to be their choice when they decide to take an action.
Developing a Content Marketing Plan will help your business to get a scalable source of traffic and leads thru time. Creating, publishing and sharing valuable content will help you to gain authority in your industry. If your focus is to educate your audience with useful tips and information you will earn their respect.
Content Marketing can help you:
Contributing with additional content for Social Media Marketing.
Helping with SEO efforts by generating inbound links.
Bring to your site content readers that will eventually transform into long term and then converting users.