From the high quality, organic cotton used in our tees to the stitching on the hem, neck and cuffs, everything is considered to help your t-shirt last as long as possible. You can extend the life of your t–shirt ever further by washing it at 30℃ with non bio detergent. This will help protect the fibres. Also make sure you are washing it with similar colours and have separated out anything that may pull or snag your t-shirt in the wash.