SEO (search engine optimization) is a digital marketing technique based on your website’s search rankings on search engines such as Google. When you understand how SEO works, you can employ various strategies to improve your visibility (or rank) in search results. First, let’s get the conventions out of the way and get to the root of how it works. SEO is not a trick. It is a complex effort that involves every area of your website – the technical design, content creation, backlinks, and who talks about you and connects to your website on the Internet. Here are the two technical terms on which SEO works: On-page SEO – handles the backend of a website. Off-page SEO – depends on other people (references links from other websites).   With our custom, performance-driven SEO plans, your business can see the results of optimizing your site in search engine result pages and your bottom line.