AI is playing a crucial role in strengthening cybersecurity measures. It helps identify and mitigate cyber threats by analyzing massive amounts of data and detecting patterns of malicious activities. AI-powered cybersecurity systems can proactively identify vulnerabilities, monitor network traffic for anomalies, and rapidly respond to cyber attacks. Additionally, AI enhances fraud detection, protects against phishing attempts, and assists in user authentication, bolstering the overall security of digital systems and networks.