For the purpose of purchasing a pass we define each demographic as the following: Publisher You are a publisher/affiliate/creator generating 100% of your revenue on a performance basis. If you generate revenue via monthly retainer or operate as a tech publisher you must choose a tech / SaaS / Vendor pass. Tech Publisher You are a publisher offering a tech solution to a retailer or brand operating on a monthly retainer / hybrid performance fee. If you operate 100% on a performance basis choose ‘publisher’. Retailer You must be a direct employee of a company that is either; primarily in the direct-to-consumer business of online and/ or physical retail; a branded manufacturer of consumer goods with a relevant job title i.e. ‘partnerships manager’ or; a retailer with an upcoming or established affiliate / partnership programme If you do not fit this description please don’t register with this pass type as your registration will be rejected and refunded. Agency You manage a number of different clients or offer consultancy or guidance to brands or publishers. Tech / SaaS / Vendor You offer a tech solution for brands, publishers, networks, agencies or other stakeholders. Often with a monthly fee attached.