Gugguu is a Finnish premium children's fashion brand. We produce and sell high quality, ecological children's wear made in the EU. Our collection includes sizes for children aged 0 to 15, in sizes 50-170 cm. Gugguu was founded in 2012 and we opened our first online store in May 2013.
Gugguu was founded by Miia Riekki and after a few months, Miia's sister Anne Valli joined in. They're the main owners of Gugguu to this day. In 2018 we welcomed a finnish capital investment company and Minttu Räikkönen to our shareholders. Minttu Räikkönen works with our design team.
Gugguu has around 20 employees, working in many different parts of the company, including administration, design, sourcing, warehousing, online store and our brick and mortar store.