Improper cost optimization practices can pose risks to businesses. Neglecting proper planning can lead to suboptimal outcomes, as focusing solely on high-value expenses and ignoring smaller costs can disrupt the company's growth trajectory. Additionally, while cost optimization may introduce automation and advanced technology, it could result in potential job losses without appropriate employee allocation and oversight. Finally, failing to maintain a commitment to cost optimization could undermine a company's credibility, reputation, and stakeholder loyalty, leading to a return to less effective techniques.