Pimberly is extremely flexible and the new product introduction process can be configured by your account administrator in many different ways to suit your requirements. Often new products are originated in an ERP system which is integrated with Pimberly via a feed. But products can be originated in Pimberly also, in which case business users can click the New Product button to start the process. The creation of products can be controlled through lifecycles, automation workflows and approval workflows. For example you could attach a multi-level approval workflow to product creation. Pimberly can also generate product codes for new products according to your specifications. Different product families can have different product creation processes.