The Sharedien data model is built generically - this means that any type of entity can be mapped, regardless of whether it is an asset (image, video), campaign, texts or a product. Detached from rigid data structures, this approach offers companies the possibility to build their data universe very flexibly and to link all entities with each other via intelligent relations. This can create context that would otherwise have remained undiscovered,and every undiscovered relationship between data means lost potential. Only when it is visible how different data influences one another, can companies begin to use that data effectively - Sharedien offers the ideal foundation for this.