The answer, of course, varies depending on a number of factors, including your industry, your target audience, and the products you sell.
According to Invesp, the average conversion rate for ecommerce businesses across all industries is around 3.65%. However, Salesforce (via Statista) puts it closer to 2.4%.
It's worth noting that this is just an average, and your own conversion rate may be higher or lower depending on a number of factors, as we've discussed.