Now that you have your buyer personas in order, the next and most important thing to do is put them to good use. When you use your buyer personas correctly, you would notice an instant positive turn around in your marketing campaigns in the form of improved click-through rates and more conversions.
Below are efficient ways to apply your target personas:
1. Use Your Target Personas To Classify Your Prospects
2. Use Your Target Personas To Create Customized Marketing Funnels
3. Use Your Target Personas To Refine Your Language Style
4. Create Customized Content
5. Focus Your Marketing Channels
6. Create Influencer Partnerships