Digital marketing services often work best when used in conjunction with each other. Combining services like SEO digital marketing, video advertising, PPC advertising and social media advertising can create an effect that amplifies results. For example, video advertising can help drive awareness of your brand. SEO marketing can help drive organic traffic to a website, while PPC advertising can target specific audiences with ads that promote the same product or service. If you appear in 2 slots of the page 1 results in Google, that means more real estate for your business and less for your competition! Social media marketing and display advertising can be used to engage with potential customers and build brand awareness, whilst also retargeting existing customers.