Fairtrade is an organisation that supports farmers on getting a fair price for a lower grade of coffee called commodity grade coffee. Because we only use speciality coffee, we ethically source it via direct trade where the supply chain is smaller and the quality of coffee is greater. Speciality coffee costs 30-150% more than commodity grade coffee so farmers are getting a better price for their coffee, and it’s going straight back to the farmer rather than through a 3rd party organisation.