The death of the high street has undoubtedly led retailers to prioritise online services, with 80 percent of retail IT decision makers in the UK claiming that they have been forced to change their IT strategy as a result.
This shift has created an increasingly saturated and competitive online market place. As a result, it is critical to retailers’ success that key business stakeholders understand that simply having an online presence is no longer enough. Digital retail offerings must both differentiate brands from their competition to attract new customers and deliver a flawless customer experience so that they return.