Understanding rhetorical appeals may help writers construct a stronger argument and write more persuasively. By understanding rhetorical appeals, authors can begin to grasp why one style is preferable to another. They can also understand when it is appropriate to use certain approaches in order to make their arguments more effective. Rhetorical appeals are used in argumentation to persuade others to our point of view. In simple terms, they seek to influence the reader or listener by making a good case for our position. There are several types of rhetorical appeals, including logical, emotional, physical, and intellectual. Using logical appeals, or logic bombs as they are sometimes called, involves presenting valid reasons based on facts that will sway the reader or listener to your point of view. For example, an author could use logic to argue that national parks should be protected from development because many animals take shelter inside them when it rains. This would be an example of a logical appeal because the author is giving valid reasons based on facts to prove his or her point. Emotional appeals involve making a case with words only. That is, you bring to mind images or memories that are very powerful but completely subjective, such as home videos or pictures of children at school events.