Portmeirion had always been on our radar, however it wasn't until one of the partners went there for a wedding and spoke to the owners and trustees that it became a reality. They were very open to the idea, and we all followed it up with a site visit and saw the amazing potential as a festival site, and how it was completely different to anything else - after a long night,in which copious amounts of wine were consumed, we had a handshake deal.
We felt we had a shared vision with those at Portmeirion, sowe really felt compelled to do this. This was all done relatively quickly andhappened towards the end of 2011 - 4 months later we launched the festival andanother 4 months later we put on No.6