Instructor: Danica Wolf, MSW
Register Here
Friday, November 3rd, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: Balancing the demands of modern marketing methods and maintaining professional boundaries is a difficult area for many clinicians. Brand representation for solo and group practice clinicians is often key to ethical professional representation, especially on a website. This session will involve an honest and robust discussion about the professional self, and how to ethically represent this professional self in an authentic and appropriate way on a website. Topics and technical assistance will include; creating compelling and compassionate copy, professional & personal photo boundaries, choosing keywords and key phrases with search intent in mind, serving multiple locations, etc.
Learning Objectives:
Participants will identify areas of their identity and professional self that are most salient to their work and client experiences
Participants will begin to choose and categorize specific keywords that their ideal clients are searching for, with specificity, and taking into account search intent
Participants will discover and discuss ways to incorporate photos, phrases, and locations that should be used for clarity of the message
Participants will analyze all variables discussed in order to create an implementation plan for improving their self and brand representation on website