You are correct, this is more of a cheesy bold flavor, whereas the original bold mix is made with a substantial amount of Worcestershire sauce, which adds up to a lot of sugar (1 tsp of the sauce has 1 gram of sugar). Since the original recipe for bold chex mix has 1 cup Worcestershire sauce (or more), it adds up to a lot of extra sugar you don't really need. This recipe still gives a "bold" flavor, but with a lot less sugar.