Traditionally, Google would index sites differently based on whether they were being searched on a desktop or mobile. However now Google’s ‘Mobile-first Indexing’ ranks search results based solely on the mobile (smartphone) version of your website. Yup, that even applies if you’re searching from a desktop or tablet! And with Google controlling over 90% of search engine market share globally, this is a big deal. Mobile SEO ensures that your website is constantly showing up at the top of search engine results pages, allowing users to organically discover and access your products and services regardless of what medium they’re using.