Google has confirmed that the presence of HTTPS is a ranking factor. Thus, it is more difficult for websites without an SSL / TLS certificate to get to the top of search results than those using it. Also, without SSL / TLS, your website will display an “Insecure” warning in modern browsers like Google Chrome. For enabling HTTPS on your site, there are some steps you need to take. The simplest solution (if you use WordPress) is to install the “Really Simple SSL Plugin,” which will do the HTTPS transition for you.