Search ads can help dental clinics attract new patients who are actively searching for dental services in their area. For example, a dental clinic can use search ads to show up at the top of search results when a user searches for "dentist near me" or "teeth whitening services". Example: A dental clinic can use search ads to show up at the top of search results when a user searches for "emergency dental services". By offering a discount for new patients or a free consultation, the clinic can encourage these users to book an appointment.