Only to the extent that you put into it. In other words, PLEASE DO NOT BUY THIS COURSE if you aren’t willing to do the work required. Brand strategy is an investment and should be treated as such. In teaching this course, I have taken years of working with clients who have paid thousands of dollars for my expertise and made the framework incredibly affordable to entrepreneurs who have a lot of grit and gumption, but not the funds to invest in working with me privately.