Look for the Leaping Bunny or PETA certifications. Leaping Bunny certifies cruelty-free companies for almost 30 years. Those companies have pledged to end animal testing at all stages of product development. They need to recommit every year and accept to be audited by third parties. Currently, about 2400 companies are certified by Leaping Bunny. Companies selling products in China can not be cruelty-free certified. Animal testing is mandatory to enter the Chinese market. The Leaping Bunny seal is one of the most sought-after clean beauty certification.  Peta’s cruelty-free label also certifies cruelty-free companies since 1984.   It ensures that brands and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future. This clean beauty certification is highly popular among consumers who care for animal welfare.