Owned Media (Website Traffic, SEO Strategie (specifically, top-performing keywords and paid keywords), Social Media Performance)
Earned Media (Share of voice (SOV), Brand awareness (aided and unaided recall), Brand sentiment)
Paid Media (PPC, CPC, Social Media Marketing Aktivitäten)
Shared Media (Social Media Engagement)
Customer satisfaction (CSAT)
Net Promoter Score (NPS)