By adding parameters to your campaign URL, you can collect information about the success and efficiency of the campaign. There are a total of five campaign parameters that you can add to your URL as below. utm_source: Source of a campaign like an email, social, affiliate etc. utm_medium: The marketing medium. For example, CPC, banner, email newsletter. utm_campaign: Individual campaign name like summer sale, promo offers, etc. utm_term: Keywords associated with the campaign. utm_content: Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link.