We aim to see results on Day 1!  If your campaign is already performing well, the probable outcome is you will see our improvements make an impact very quickly, taking you from good to great.  However, any PPC campaign that needs to be built from the ground up will typically need at least a week of A/B testing to have data that will give you confidence in terms of which direction it is headed. It is typically 60-90 days before we can confidently say that the campaigns are +90% optimized. For that reason we ask for some patience before judging the exact performance.