To become a successful Conversion Rate Optimization (CRO) specialist, you need to build a diverse skill set by combining your analytical, creative, and technical abilities.  Some of the skills include data research and analysis, experimentation, A/B testing, copywriting, project management, digital marketing, basics of coding, UI/UX design, and communication.  Although it isn’t necessary to have expertise in all of these topics, CRO specialists should ideally have a firm grasp of them to effectively coordinate with various teams and achieve the desired goals.