Here are the four types of video formats Instagram offers:
Instagram Feed Videos: These are videos that appear in your main Instagram feed. They can be up to 60 minutes long for verified accounts and up to 10 minutes for others. They provide a great way to engage your audience with more detailed and polished content.
Instagram Story Videos: These videos are short, ephemeral clips that last for 24 hours. They are perfect for sharing quick updates, behind-the-scenes moments, or engaging with followers through interactive features like polls and questions.
Instagram Reels: Reels are short, engaging videos up to 90 seconds long. They are designed for entertainment and discovery, allowing users to create and explore trending content with music, effects, and creative editing tools.
Instagram Live: Live videos allow you to broadcast in real-time to your followers. This format is ideal for real-time engagement, Q&A sessions, live events, and fostering a direct connection with your audience.
Explore engaging Instagram video ideas and examples.