Sustainability is challenging across the beauty industry, not just for Maybelline NY. One of our greatest impact areas is our packaging. Today, recycling systems are not able to accept most makeup because our packaging is often too small (less than 20 ml) and can be made of a mix of different materials, characteristics which are disruptors to recycling. Our ambition is to help find ways to ensure recycling is a reality. That’s why, in partnership with a leading climate finance group South Pole, we will invest $5M through 2030 into supporting the development of recycling technologies and processes.