There is no denying the biggest challenge brands face when exhibiting on a tradeshow floor is standing out in a room full of distractions. Exhibitors are tasked with quickly telling their story in a unique, immersive way; worthy of drawing in and keeping the attention of the right audience. Innovations in technology have changed how booths are designed and how people interact within them. A successful booth design incorporates 360-degree viewability, captivating graphics, immersive technology and a clear message—all leading to measurable conversions and happy stakeholders.