The primary goal of most insurance companies is to protect their bottom line, not your particular interests. The lifeblood of any insurance company is to take in as many premiums as they can while paying out as few claims as they can. Many insurance company employees are trained to minimize or deny your claim as quickly as possible. Representatives from insurance companies use a variety of tools to do this, sometimes even pretending to be on your side and wanting to help you get your claim resolved quickly. A good personal injury lawyer will negotiate with the insurance companies as your representative and either work with or against them depending on what your claim needs.