Search engine optimization (SEO) refers to the process of enhancing the volume or quality of traffic to a website by manipulating its visibility in search engines. This involves changes to both on-page and off-page components that include content, coding, relationships among websites, and external link building. There's a whole science behind how to rank well in the search engines, but the basics are knowing your target audience and providing content they'll want to consume. Once you know your target audience, it's essential to use effective keywords. For example, if you want people to find your business when they search for "Estate Agent Chesterfield," it's vital to include that keyword in the content of your website so search engines can determine what your web page contains. From there, leverage social media and get the word out about your business by sharing exciting blog posts, engaging on Reddit and elsewhere, and sending out press releases. With all that said, SEO is not a get rich quick scheme or overnight success. It takes time to gain traction in the SERPs, and it sometimes feels like you're playing a game of chess with Google; they make changes to how the search engine works, what your websites should be doing to rank, and how you need to adapt. But if you're dedicated to using SEO correctly, it can drive lots of traffic to your business website.