No, it is not necessary to do paid ads on social media, but it can be a highly effective way to reach a larger audience and achieve specific business goals. We offer social media advertising as one of our services, but we also offer other Social Media Marketing Services such as content creation, community management, and strategy development that can help businesses achieve their goals without necessarily relying on paid advertising. The choice to use paid advertising or not ultimately depends on the specific goals and budget of the business.