While digital marketing and social media marketing may seem similar, there are actually some key differences between the two. Digital marketing encompasses a wide range of activities, from pay-per-click advertising to email marketing to SEO. On the other hand, social media marketing focuses primarily on using platforms like Facebook and Twitter to build relationships and connect with potential customers. In addition, digital marketing is often a more passive form of marketing, while social media marketing requires a more active engagement with users. As a result, digital marketing can be an effective way to reach a wide audience with minimal effort, while social media marketing can be a great way to connect with customers on a more personal level.