Some keywords may be obvious and occur naturally in your website content, but keyword research is needed for the best SEO success. This will make sure you're targeting the actual phrases that are trending at all times and improve your chance of boosting page traffic and beating competitors.One important point to keep in mind when researching keywords is user intent. Highly targeted keywords can be much more successful than generic phrases when it comes to attracting the specific audience you want. You should also consider the type of language your audience uses so you can match it accurately.