Two words: efficiency and transparency. Marketing automation platforms, such as HubSpot, can automate and connect all of your marketing efforts into one hub. It can help small teams move faster by streamlining your efforts and it can help increase your deal size with targeting AI. Also, the reporting provided by marketing automation platforms can help you understand what's working, what's not, and how to adjust your marketing efforts to get better results. HubSpot also has a CRM for your sales team so they can track leads and deals and increase sales velocity.