At the end of the day, paid advertising should be a priority when trying to use social media to generate new business.
That being said, if you are not publishing content (posts) onto your business page, you are effectively introducing your brand to a page that is absent of activity. Furthermore, the algorithm’s used look for content publication.
Think of posts as your foundation and ads as a way to introduce your solutions to new individuals within your target audience. Therefore, it is a necessity to publish posts on a consistent basis as a starting point that’ll compliment your advertising efforts.
For more information on our posting services, please review our content creation services.