There's no one answer to this question as different influencers will have different strategies, depending on their goals and the platforms they're using. However, some common strategies that many influencers use include:
1. Collaborating with other influencers - This can help them reach a wider audience and get more engagement on their posts.
2. Creating original content - Original content is more likely to stand out and be shared, helping them grow their following.
3. Being active on multiple platforms - This allows them to reach a larger audience and interact with potential customers or fans where they are most active.
4. Utilizing paid promotions - Paid promotions can help boost reach and engagement, especially when targeting specific demographics or interests.
5. Offering exclusive deals or discounts - This helps create a sense of urgency and encourages people to follow an influencer in order to take advantage of the offer.