Gen Alpha refers to the generation born between 2010 and 2024. They are known as the first generation to be fully immersed in technology from birth.  As the children of millennials, they are often described as tech-savvy, quick learners, and highly adaptive to new technologies. Gen Alpha’s unique experiences with constant connectivity, virtual learning, and evolving media formats shape their worldview, communication styles, and cultural preferences in ways that differ significantly from previous generations.