I live in Southern California, and the weather here is consistently comfortable throughout the year, therefore, our season is all year long. But if I have to choose the best time of the year to shoot, it would be the summertime for on-location jobs such as weddings. The reason is, that in order to create light that makes people jump with excitement when they see the photos, a photographer needs a lot of light—the more powerful the sunlight, the better.
With stronger light rays, a skilled photographer can manipulate the light by redirecting it, diffusing it, creating interesting graphic shadows with the light, and/or creating more contrast and drama in their photographs. Flat light, such as on cloudy days can be easier to shoot with, but soft light just doesn’t have the flexibility and punch of a strong light source. Learning to manipulate that strong light to your favor is key.