Remember, LinkedIn no longer offers Lookalike Audiences as of February 29, 2024. Here are some examples of how businesses might have used Lookalike Audiences on LinkedIn:
Industry-specific example: Financial services company targets new users who share similar characteristics (job titles, income levels, investment interests) with their existing high-value clients.
Engagement-based example: E-commerce store reaches users with similar browsing and purchase history to customers who bought a specific product line.
Website traffic example: Travel blog targets individuals who browsed travel destinations and itineraries similar to those booked by past customers.