Jacquard is a category of fabric that is defined by the weaving
process that creates it. The weaving style, called Jacquard weave,
allows virtually any loom to create a textured pattern.In the case
of towels, this allows us to create towels of virtually any style
and color with varying levels of thickness and absorbency. The
loops on the surface of the towel created by this process also give
us the opportunity to change the finish and feel of the towel by
shearing one side to make it velvety.