Google Ads and Google Analytics 4 (GA4) both track conversions, but there are differences in how they attribute and report on these actions:
– Google Ads tracks conversions based on ad interactions (clicks, view-through conversions), and its primary goal is to help you optimize your ad campaigns.
– GA4 offers a more holistic view of the customer journey, tracking conversions that may not be directly tied to a Google Ads click (e.g., organic traffic or social media referrals).
If you’re using both platforms, it’s common to see some discrepancies between Google Ads and GA4 conversion data due to differences in attribution windows, conversion definitions, and how the platforms handle cross-device interactions.