Live streaming is important because it gives you a chance to engage and interact with your followers in a way that no other medium offers. For example, you can talk directly with your followers, they can ask you questions and you can provide answers all in real-time.
Moreover, they can interact with you and each other in the comment section during your stream.
Not only that but appearing on a live streaming platform puts a human face to your brand. It shows everyone who you are (the person behind the brand) and creates a level of authenticity that a pre-recorded, scripted, and heavily edited video can’t. It’s real.
Live streaming also gives you a better chance to know your audience better. You can ask them questions, solicit feedback, and exchange ideas.
Learn practical tips to live stream on social media successfully.