In my personal experience, the literature and marketplace of ideas was often focused on big corporations or PR for big agencies. The numerous number of conferences I attended did not offer me any insight into the skills and tools required to face the complexities of PR for startups.
As such, I created my own meetup group which has now evolved into a much wider PRLab community, which focused on PR for startups and tangible tips and real-life strategies. As a natural extension of these goals, The PR Paradox was inspired by the concept of sharing and exchanging ideas, to innovate and be innovative for PR - both as a craft and as an art.