Juice from your local juice guy is most likely made with a centrifugal juicer, which calls for immediate consumption due to the pulp remaining in the juice as well as the heat and oxygen exposure during the juicing process. Rus Organic juices are made using a superior cold pressed juicer that eliminates nutrient damaging heat and oxygen from the juicing process and yields a smooth, pulp free juice that is extremely rich in enzymes, antioxidants and vitamins. Still - even cold pressed juice is subject to nutrient degradation in a short time due to yeast, mold and bacteria that is present in all juice. To short circuit these life shortening and nutrient depleting organisms, our juices undergo a cold pressure treatment immediately after being pressed. This High Pressure Process (HPP) is an innovative method that uses pressure, not heat, to eliminate spoilage causing bacteria. Using the cold pressed method in combination with cold pressure, guarantees that through our juices, you are receiving the maximum nutritional value from your living juice and can have absolute confidence in its safety, purity and quality.