Your potential clients often search for answers to their questions before concluding that they need your services. Even when they know they need an attorney, they spend time researching their issues — and your firm — before deciding to contact you. Supplying useful information on your website that demonstrates your expertise and answers their questions makes it more likely that they’ll contact you and hire you, and with less “sales” effort. This is content marketing, and it outperforms all other forms of legal advertising. It provides an unprecedented opportunity to attract new clients and referral sources — without exposing yourself to the risks and expenses inherent in other forms of online legal marketing.