Our Definition of Natural > Ingredients Sourced and Derived from Nature. > Formulas Free of Artificial Flavors, Artificial Preservatives, Artificial Colors, and Artificial Sweeteners. > Free From Animal Derived Ingredients (Vegan). > Not Tested on Animals (Cruelty Free). > Use of Sustainable Packaging. For more details about what we mean by natural and what makes Davids so good, visit Our Toothpaste / Natural Statement