How a website is designed - primarily the layout, structure and content - plays an integral role in Search Engine Optimization (SEO). A well-designed website can significantly enhance your site's visibility on search engines, thereby driving more traffic and potential customers. Here's how: User Experience: Search engines like Google rank sites higher that provide a seamless and user-friendly experience. Easy navigation, fast load times, and mobile responsiveness are all factors that contribute to a positive user experience, thereby improving your SEO ranking. Content Organization: How your content is organized and presented can affect SEO. A website designed with a clear and logical hierarchy makes it easier for search engines to index your site and understand its content; thus, improving its ranking. Website Speed: Website design elements and practices can influence your site's loading speed, and fast sites are favored by search engines. Mobile-friendliness: Websites designed to be responsive and mobile-friendly rank higher on Google, especially after the introduction of Mobile-First Indexing. A properly planned and designed site can have a profound impact on the effectiveness of your SEO strategy.