Google Ads is a way of marketing that is supported by the Google search engine. Basically, it’s a platform that allows advertisers to publish their content for inviting and attracting maximum traffic and visits to a website, or a blog page. Here, the role played by the keywords is of utmost importance. The business professionals that run ads for the website target the right keywords which helps them reach the top of the search results page on google search pages. It is a type of online marketing, which is monetized and paid.