Kerala Tourism new product is the Champions boat league. It includes the Nehru Trophy boat race also .For years now elegant snake boats (chundan vallom) have been used for the world renowned snake boat races that are conducted annually on the backwaters of Kerala. Kerala Tourism had launched the Champions Boat League. The league will be conducted at 12 different venues across Kerala. The main objectives of this are conservation and promotion of Kerala's traditional festivals, to create an annual event to be marketed as a Tourism product and to showcase Kerala Backwaters to the world.