Capturing customer contact info should be your first priority. Typically for mobile marketing that means the customer’s mobile number and asking for them to formally opt-in to your campaign keyword. After that, you will gain control to request and capture additional information, as needed.
You may already have some customer information from your website, e-commerce or other systems. As long as we cave a common element, such as mobile number can can upload existing information into your mobile subscriber database. It is common to collect birthdays, anniversaries, first and last names, customer preferences, demographics and more. A critical piece is knowing how you want to segment messages or offers. We then work with you to create processes to capture that information gradually over time.
We can use our check-in manager software as a tool to have associates look for information to be added to customer profiles, such as certain brands the customer may prefer or let’s say they may want to be alerted to contests or giveaways.
We can also set up special web forms to be triggered to ask customers to complete their profile a week after they join, for example. We’ll recommend a process that will help you learn more about your customers, but realize this may take time to build out profiles.