No matter if you’re the top baker in your family and friends group, when it comes to business, being good is not enough. The quality of the products that you offer, including the presentation, is what will set you apart from direct competitors.
Invest in top-quality products and try to find a niche group where you can develop baked goodies that will help you stand out. Maybe a specific type of muffin, a breakfast deal with coffee and a sweet on the go, or targeting an audience like party cakes. But none of these decisions will matter if the quality of the product isn’t flawless!