With so many web design agencies out there and a lot of terrible websites, it can be difficult to know which one to choose and who to trust with the design of your website. For a lot of people, this comes down to just accepting the cheapest quote.
While you may find that the best agency for you is the cheapest, you need to be sure that they understand exactly what you need and have the technical ability to produce a website that is unique to your business and has the functionality you need to convert visitors to customers.
Always chat to your agency on the phone before accepting a quote. Listen carefully for the type of words they use. If they don’t mention user experience (UX) or conversions. Or vaguely reference optimisation and click-through-rates without going into too much detail, then stay away. A good web design agency should be able to talk about design aesthetics with good conversion elements by listening and understanding who you are, how you’d like to position your business and what your customers will respond to.