There are both free and paid PPC tools available to assist you in managing and optimizing your campaigns. Some popular free tools include:
Google Ads Keyword Planner: Provides keyword suggestions, search volume data, and historical statistics.
Google Analytics: Offers insights into website traffic, user behavior, and conversion tracking.
Google Trends: Helps identify trending topics and search patterns.
Bing Ads Intelligence: Provides keyword research and analysis for Bing Ads campaigns.
While free tools can be helpful, paid tools often offer more advanced features, deeper insights, and automation capabilities. Some notable paid PPC tools include SEMrush, Moz, Ahrefs, and SpyFu. The choice between free and paid tools depends on your specific needs and budget.