MaaS providers work closely with your internal team to develop a marketing strategy that aligns with your business goals. This typically starts with an initial assessment of your current marketing efforts, audience analysis, and competitor landscape. From there, they’ll build a comprehensive plan covering all stages of the marketing funnel—from awareness to conversion and retention. Importantly, the strategy is not static; it evolves based on performance data, market changes, and your growth goals, ensuring that your marketing efforts are always aligned with your business's needs.