The cost can vary based on a number of factors. This could be time of the day the ad is being clicked or the demand for the keyword you’re bidding for in your area.
The amazing thing about Google Adwords, is the cost can be very tightly controlled. Once you specify a monthly budget for ads, Google won’t go over it. There are many bidding strategies you can use to get the best out of each click. Leadweb’s goal is always the same, get you the best ROI for your budget.