It definitely can be! Pet ownership in the UK took a step up in 2020 as a result of the pandemic lockdowns. Now, over 50% of households in the UK own a pet, and the global market continues to grow year on year, too, so there’s a very healthy market size to target. And with more and more emerging pet brands offering everything from ‘fish cookies’ to ‘snuffle tacos’, there’s a wealth of wonderful and wacky products to pick from.