If your website provides site search functionality then you should set up ‘site search tracking’ in Google Analytics. Through ‘site search tracking’ in Google Analytics you can determine: - The web pages from which visitors started their search on your website (Start pages) - The search terms used by website visitors to find information on your website. - The search categories used by website visitors - The web pages visitors saw after clicking on one of the search results on the search result page (i.e. search destination pages) - How effective the search results were in driving user engagement, sales and conversions.