High digitization of business and digital marketing makes things easier and global for all of us because we can promote brands, make popularization, and so on just to be active on the internet. Sitting on the sofa in our house and moving to the laptop, managing things we can't do offline now. So, most of you don't think direct mail is an effective way to use it in this digital world. But that’s not a fact anymore. Opportunities that come online are not enough to succeed because a lot of things happen offline as well. You have to care for consumers, their quantity, and demand offline so. Direct mail is still one of the great ways to deliver specific messages directed into the hands of the client, their mind. Unlike digital marketing and branding facts, direct mail is more effective, crystal clear, and more than that people get it direct. So, its conversion rate is way higher than digital processes. Besides, direct mail offers some other benefits, such as,
As it is a direct process, receivers must be open and look at the mail. Whether he takes action or not, direct mail provides a higher open rate and it can go 90%
Statistics show US advertisers spend approximately $167 on direct mail for each person
It has a high ROI
Can go through balancing with your digital marketing strategy and you can run both at the same time
The return policy of direct mail marketing is good
54% of the consumer in the US loves to get direct mail from their most preferable brand
It is more targeted than online marketing and advertising
Direct mail can make your audiences feel loyal
Grab attention at first sight