In response to such marketing interview questions, you can describe your achievements on a specific project. To create an effective marketing campaign, it is important to follow the company's marketing strategy and consider the following tips:  Develop a compelling narrative for the product that resonates with the target audience.  Keep the brand's perspective in mind and align your marketing efforts with the brand's values and messaging.  Take risks and create something that sets your product or service apart from the competition. Share your bold moves with existing customers to generate buzz and interest.  Be realistic in your messaging and avoid making promises that you cannot fulfill.  Stay open to new challenges and be willing to take calculated risks to achieve success.