而利润并不是绿色投资的唯一目标, 有证据表明，环境友好型投资的利润可以达到或超过传统资产的利润. 一项2020年的研究 晨星公司. found that there is "no performance trade-off" between environmentally sustainable funds and the wider market. The study also found that "a majority of sustainable funds have outperformed their traditional peers over multiple time horizons."