The world of social media has greatly expanded and multiplied over the past few years. Each channel pursues its own philosophy and target group tactics. To give you a brief overview, we have summarized the most popular social media channels in Germany below: Facebook: Facebook is a social network where every user has a profile. The user can share pictures and videos via his profile. Companies can also create corresponding company profiles on Facebook and publish content via these profiles. This can be pictures, videos, links or status messages. The creation of an account is free of charge. Instagram: Instagram is a social media platform that specializes in images and videos. Unlike Facebook, you don't share status updates with your "followers" here, but only provide information about the imagery or recorded videos. Creating a profile is free of charge. TikTok: TikTok is a network for publishing videos. These videos often involve dancing or lip-syncing small sketches. The fun factor is very much in the foreground on this platform. Here, too, the creation of an account is free of charge. YouTube: YouTube is also a platform for watching, sharing and uploading videos. This social media channel is often used to publish music or to provide tutorials to followers. This can be, for example, a video tutorial on how to properly clean a particular coffee maker. Registration on YouTube is free of charge. However, there are some subscription options available here, so that users don't have to watch ads between videos. Twitter: Twitter offers users the possibility to publish short messages with maximum characters280 (as of 28.02.2022). It is considered a blogging service and social network. The focus on Twitter is not on pictures or videos, but on written text. A post on Twitter, unlike Facebook and co. is not called a post, but a "tweet". Joining this social media channel is free of charge for all users. XING: In contrast to the social media channels already presented, XING is a social network for professional contacts. It offers the opportunity to network with professionals from all industries and to present one's own company. In addition, cooperation partners or potential employees can be found there. XING is mainly used by users from the DACH region. Registration is free of charge and can be supplemented by paid subscriptions. LinkedIn: LinkedIn is the world's largest professional network and, like Xing, allows people to connect with colleagues and business partners. Since LinkedIn is an international platform, many postings and contacts are in English. The social network invites you to make contacts globally and can be very helpful in internationalizing your business. Registration on LinkedIn is free and can be extended with paid subscriptions. In order not to have to create the desired content in each platform individually, some platforms give the possibility to create the content only on one of these networks and duplicate it in the two others: Instagram to Facebook, TikTok on Instagram and WhatsApp, Twitter to Instagram.