What You'll Contribute to Viva Maia As a Content Marketing Manager at Viva Maia, you will take the lead in developing and executing a comprehensive content marketing strategy that aligns with our company's broader marketing and business goals. Collaboration with our Founder Verena and our Performance Marketing team, upholding our brand's consistency are central to this role. Your efforts will be instrumental in driving organic traffic, engaging our audience, contributing to performance marketing efficiency and the overall success of our marketing initiatives. Your Responsibilities Content Strategy: Collaborate with our Agency Creators Club and marketing stakeholders to develop and execute a content marketing strategy aligned with our company's objectives Content Creation: Oversee the creation of high-quality content, including social media activities, performance ads, newsletter campaings, blog posts and more. Content Calendar: Manage an editorial calendar to ensure the consistent and timely release of content. Audience Research: Collaborate with our Customer Service, conduct research to gain insights into our target audience's needs and pain points, enabling tailored content creation and give feedback for the product development Analytics and Optimization: Utilize analytics to track the performance of your activities. Analyze data, and optimize content and strategy to meet KPIs and ROI. Team Collaboration: Work closely with one of our founders and with cross-functional teams, based in Mexico and Germany Brand Consistency: Uphold our brand voice and style guidelines across all content and marketing materials. Content Promotion: Collaborate with performance mangers to devise strategies for promoting content through paid advertising, email marketing, and partnerships What We Offer You A welcoming, international team that places trust in its members and facilitates efficient decision-making. The opportunity to shape the buying experience for a diverse customer base Experience in a fast-growth environment, gather experience and own responsibilities Manage your own budget for content activities A culture that values collaboration, efficiency, empathy, and inclusivity Flexible work arrangements with remote work and monthly team meetings in Berlin, allowing you to choose where and how you work About You Over 5 years of content marketing experience, demonstrating a successful track record in developing and implementing content strategies Strong analytics skills, with the ability to translate data into actionable insights. Excellent project management skills, including the capability to create and manage content calendars and collaborate effectively in cross-functional teams Creativity and the ability to generate content ideas that resonate with our audiences Familiarity with CMS platforms and social media management tools Strong communication skills, enabling effective collaboration with team members and stakeholders