Supply and demand fluctuate within the gift card and merchandise return card market. This fluctuation strongly determines the percentage rate we pay for cards. Factors such as a particular brand of card's inventory, the type of card it is, and its face value all contribute to determining the amount we pay per card. We observe these factors and alter our percentages to reflect current trends in the market. CardCrazy stays competitive in our pricing, and we offer the highest value for gift cards.