As our customers know, our premium cereal recipes are packed full of dried fruit, nuts and seeds – and these are the ingredients that make our cereals taste great. When fruit is dried to preserve it, the naturally occurring sugars are concentrated into each little raisin, cranberry or blueberry and these tasty fruits then add sweetness to a recipe – it really is as simple as that. Wherever possible, we try to avoid adding sugar. When we choose to add sugar it’s to help preserve an ingredient, or to enhance the sweetness. Many of our recipes are completely free from any added sugar whatsoever, such as our Simply Delicious, Super High Fibre, Simply Nutty and Really Nutty mueslis. Our premium granolas are baked products and we want them to deliver a good crunchy sweet texture. To enable the oats in the recipe to do this we have used either honey or golden syrup depending on the product.