I insert as much content as necessary to test the layout and features. For example, a couple of images to show how a gallery or post slider will work. It is your responsibilty to have all content ready and organised before we begin. If content is in a copy&paste format then I will insert it while building pages. Otherwise I may insert dummy content as a placeholder that you can replace when you’re ready. I install a coming soon page on all WordPress and Squarespace sites so you can work on your content without people seeing it. I will explain how to switch it off so you can launch when ready.