It’s one thing to target a particular search phrase, it’s another thing entirely to target ones that will produce B2B sales. All too often, a particular target phrase may look enticing but will have more home-based consumers than the business customers you’re looking for, or be attracting ‘bad’ clients looking for cheap solutions.  In this respect, B2B SEO needs to focus particularly strongly on the relationship between a search phrase and the actual intent behind it in order to not attract tyre-kickers and time-wasters.