The answer is that the certification is very valuable and it shows that you have fully understood the complexity of Facebook advertising at the expert level. It represents the credibility, persistence, knowledge, and professional skills of the advertiser. When you pass several tests, Facebook will grant you several digital badges to share on the website, Facebook, LinkedIn, and Twitter. If you are an agency, you need to take the test to prove your ability to build a brand reputation. Individuals who own the Blueprint badge will have a competitive advantage in the marketing world and have good jobs at famous agencies.