If you're reading this, you are likely in the market for a new car and doing a lot of research. Depending on where you are looking, you may have noticed multiple prices for the same vehicle. For instance, TV commercials may advertise a 2018 Toyota Corolla differently than the pricing you may see on a website. This may lead to some confusion but the reason is pretty simple.
If you're looking at a new car purchase in the near future, you should be doing a lot of research about different vehicles out there. Depending on what you're looking at, you might notice multiple prices for the same car. For example, a TV commercial may advertise a 2018 Lexus IS 300 differently than the price you might see on a website. This might be confusing, but the reasoning is pretty simple. Many outlets will only show you the MSRP of the car (Manufacturer's Suggested Retail Price). This is set by the Manufacturer, for example, Lexus, as a recommended sale price, and is the only one that an outlet legally has to show. However, at Don Valley North Lexus, we want to be upfront about our prices, which is why we include all fees in our pricing.