Unfortunately, sugar addiction is real. A study published by PlosOne reveals that the intense sweetness of sugar surpasses the effect of cocaine, a commonly abused prohibited drug, in the reward center of the brain. Most mammals, including humans and rodents, find sweetness rewarding. Overeating sugar-rich foods can therefore “hyperstimulate” the receptors of the reward center, which in turn release “hyper” reward signals within the brain that can potentially override self-control mechanisms leading to sugar addiction [6].