A beard balm in a standard 140 g package can cost between £15 and £100. Everything will depend on the brand and composition. There are quality models in all price ranges, even the initials.
Some brands specialized only in products for beard have developed more complex balms. From them, will come the highest prices, but if you're a beard fanatic, it may be worth the investment.
If you intend to talk to a specialist before buying your balm, there's nothing like going to a barbershop. Besides selling various products, there will also be satisfactory guidance. Cosmetics shops and pharmacies are also options.
To buy over the internet, the best idea is the Brazilian Amazon. There is a wide variety of brands and types of balms there. We also recommend that you search on Amazon International and Mercado Livre.