Several factors influence product visibility on Amazon's platform. The key factors include:
Relevance: How well your product matches the search terms and customer preferences.
Performance: The historical sales performance, customer reviews, and ratings of your product.
Availability: The stock levels and fulfillment options (FBA or FBM) for your product.
Pricing: The competitiveness and value proposition of your product compared to similar listings.
Advertising: Utilizing sponsored product ads and optimizing ad campaigns for better visibility.
Optimizing these factors through thorough keyword research, listing optimization, competitive pricing, and effective marketing strategies can enhance your product's visibility on Amazon.