Spotify and Apple Podcasts pay out for people who subscribe to their shows, but the payouts are typically very low. Sponsorships for podcasts are one way that businesses can help podcasters, but for new podcasters, the chances of finding a sponsor who pays a high-paying deal.
Sponsorships are out of reach for many new podcasters because this business is reluctant to invest in a podcast that doesn't have an established audience.
By setting up a few different automated revenue streams, podcasters can easily earn an income that keeps growing with their audience, allowing them to continue to focus on podcasting.