SAP’s Sales and Distribution module is quite comprehensive and contains various features for analysis. One such feature within SAP SD is the creation of Customer Groups. Simply speaking, customer groups are part of the customer master data in SAP IMG. Customers are assigned to a particular customer group by assigning a two digit alphanumeric key. Such customer group key needs to be assigned to each and every customer master records. The main benefit of customer groups is that it can be used in generating statistics and creating condition records such as records for pricing. One example which I can give is suppose you create two sets of customer groups, say Customer group A1 for domestic sales and Customer group A2 for international sales. You can choose to give discount to customer group A1 which are customers in the domestic market by creating a pricing condition for group A1. Customer groups can be created in SAP SD user the following menu path: IMG >> Sales & Distribution >> Master Data >> Business Partners >> Customers >> Sales >> Define Customer Groups Alternatively, one can use the transaction code OVS9. One needs to simply define a two digit alphanumeric customer group key. Once defined, the same can be assigned to a customer master record using the transaction code VD02. Such customer master key can be made mandatory for all customer master records.