SEO is an ongoing process that requires regular attention to be effective. This is because search algorithms and user behaviour are constantly evolving, and what works today may not work tomorrow. Therefore, businesses must maintain ongoing SEO efforts and stay up-to-date with industry trends and best practices to stay competitive and achieve the best possible results. This may involve regularly reviewing and updating your website's content, conducting keyword research, building inbound links, and optimizing for mobile and local searches. It may also involve keeping an eye on emerging technologies and trends, such as artificial intelligence and voice search, and adapting your strategy accordingly. By maintaining a proactive and strategic approach to SEO, businesses can ensure that their websites are visible, relevant, and valuable to their target audience, and can continue to drive traffic, leads, and sales.