Google My Business (GMB) is a platform owned by Google that offers free business profiles. If optimized correctly, a business's Google My Business profile is a very important factor for Local SEO rankings. Google My Business can also become an easy way for customers to: find your business address find your contact information get directions to your business location find your company's hours of operation instantly call or message your company from a mobile phone find out more about your company and your products or services visit your website read your online reviews leave a review for your business That is why a well-optimized Google My Business profile is incredibly important to get right.