Talking to the media implies both opportunities and risks for those working for luxury brands. In a competitive market, gaining media coverage provides you with a chance to promote your brand, tell a story about your exquisite craftsmanship, publicise a new store opening and talk about the exciting range of products that you’ll be launching this season. This kind of media coverage can complement your advertising and social media campaigns. As a specialist Media Training company for luxury houses, we are acutely aware of how important brand image is in this sector. Doing a media interview without being adequately trained is risky for any professional, but this is particularly true for those representing a luxury label. We work closely with the PR companies and in-house communications teams of luxury houses to ensure that their spokespeople have a good idea of what a journalist is looking for, their key messages, and how to get those messages across. We also help employees of luxury houses to use the kind of examples, case studies and even simple human anecdotes that journalists are always looking for. We help participants handle difficult questions and move away from irrelevant or unhelpful subjects. Most of all, we give them the confidence to take control of the media interview, thereby significantly increasing the chances of developing the kind of positive media coverage that those in the luxury sector are always looking for.