A media coach is a communications professional experienced in consulting and providing feedback and instruction to someone being interviewed by the media or by any interviewee. The goal of media coaching is to improve the responses given to the interviewee in a way that amplifies their desired delivery while still answering all questions thrown their way. For a public figure or a company that is concerned about their public image or reputation, then it is important to consider hiring a media coach. Some tactics to be considered such as body language, tone, response time, and much more can make or break a person’s communication and interviewer skills.