Roses have been bred over the years by expert artisans in Europe and around the world for your visual pleasure and to last longer in a vase. The fragrance you smell in roses is due to a natural release of ethylene by flowers to attract pollinators like bees and butterflies.
Unfortunately, the higher levels of ethylene shorten the lifespan of a blooming flower and affect their visual integrity and beauty.
Through cross-pollination, the ethylene levels have been purposely reduced to provide a longer vase life for your fresh cut roses.
The fragrance in roses will vary from none to mild depending on each variety.
In the near future, we’ll offer a fragrant rose bouquet with an extra bloom to be placed in a glass with a little water so you can smell and savor its fragrance.