There are a few ways that freeplay sports games can help your business, but the most important is by boosting your database of betting-inclined players. After you've captured their information, you can wrap your arms around them and nurture them through your customer journey.Freeplay games also help media companies turn eyeballs into valuable customer information (like mobile numbers and email addresses). For casinos, these games help convert gamblers into sports bettors.Plus, freeplay games can beef up your promotional event calendar, drive loyalty, and diversify your marketing opportunities.