This is one that used to confuse me quite a bit. When I grew up, I just knew it as a rack of ribs. But in the US, we have Prime, Choice, and Select. The Prime is, of course, the most expensive. - In most supermarkets, you will find a boneless rib roast called 'eye of ribs'. And if the ribs are still attached to it they call it 'standing rib' roast, which is what I have today. - You can also buy a boneless rib roast, which is often referred to as the eye of the rib roast. Personally, I like to keep the bone in for maximum flavor. And yet, the boneless is easier to carve especially if you are entertaining.