As I have just explained, if you want access to an advanced section on your Instagram account statistics, you will need to convert your profile into a company profile. It is reversible at any time but, since it does not disturb your profile, you can activate and keep this feature active. The main difference between your personal Instagram account and your corporate account is that, through your corporate account, you can sponsor your own content for a fee. As tools designed for companies there is the possibility of indicating an email address for business-type contacts, while, for influencers, there is the possibility of publishing multimedia content indicating a commercial collaboration. Designed instead as an analysis tool there is the Insights section also accessible only to those who make the transition to the company account for their profile. This section refers to data that monitor the performance of the Instagram profile, showing the number of people who view and interact with photos and videos. To be able to switch from a personal account to a corporate account on Instagram, it is mandatory to create a Facebook page. Also, the owner of the Instagram account who wishes to switch to the company profile will also have to be an administrator of the Facebook page in question. Once we understand the difference between the personal account and the company account, we can see in detail the preliminary procedure for the transition to the company account, namely the creation of a Facebook page.