The iCLV Marketing Platform complements Google Ads.
Most eCommerce brands can’t configure Google’s Smart Bidding to optimize for Customer Lifetime Value.
The major challenge lies outside of the ad platform: Smart Bidding needs product margins, estimated returns, and accurate lifetime value predictions for every new customer. Calculating and ingesting these data points into Google Ads in a timely and reliable manner is extremely challenging. Our product helps you solve that problem, even when challenged with data siloes and a legacy data infrastructure.