People across all geographical regions, genres, statuses, and incomes, look for common features in eCommerce platforms. They want it to be easy to use – functionality in the form of being intuitive, responsive, speedy, smooth in navigation, and optimized for mobiles. Users also want comprehensive details about products & services – they aren’t satisfied with short descriptions. They want accurate information, clear & descriptive fast-loading images, and a dynamic and fast on-site search. Keep a section for the ratings & reviews to build credibility.