It’s true that a “classic” landing page features a contact form, often on the right side of the page. But again, as is always the case when building your own site, you don’t have to abide by this standard. You might not want to include a contact form on some of your landing pages, and that’s fine. Instead, you might have some links to other pages on your site that are meant to drive visitors in a specific direction. Think carefully about the action that you want a visitor to take, and then customize the landing page to encourage that outcome.