Some of the basics of Search Engine Optimization can be learned within a few weeks. However, to compete with the many competing companies and achieve top rankings in every search engine, you need more than basic knowledge. The necessary detailed knowledge, experience and - not to forget - the right intuition are best developed in the course of several years of work as an SEO consultant or as an employee in an SEO or online marketing agency.   It should also be noted that the field of Search Engine Optimization is a permanent learning process due to the constant innovations in search engine algorithms - especially Googlebot. Keeping yourself informed on a monthly basis on the Internet, in specialist magazines and in discussions with other SEO experts is essential for professional search engine optimization.   If you would like to learn SEO, we invite you to our HOCH 3 - Local SEO Course + Coaching.