To effectively leverage TikTok’s data analytics, start by using TikTok Pro or a Business account, which gives you access to detailed metrics like video views, follower growth, and engagement rates (likes, comments, shares, etc). You should regularly analyse these metrics to understand which types of content performs best and resonates with your target audience. This will help you refine your content strategy and tailor future videos to drive more engagement and conversions. TikTok’s data analytics also shows demographic insights, helping you align your messaging with your audience’s preferences. Additionally, using TikTok Pixel, you will be able to track user interactions with your website after they engage with your content, providing valuable data on what drives conversions and purchases.