You need to implement all the generic strategies to attract customers to your website (SEO and PPC) and once there, you need to blow your customers’ socks off with an awesome website and level of service. Ensure your products are visually presented and address how they fulfill customer needs. Be interactive by using multimedia such as videos, and of course, social media channels. The user experience and journey needs to be simple and obvious, interact with the customer by having wish lists, sales and reviews and ensure the check-out process has multiple shipping options and as few steps as possible before making the transaction.