SERP, or search engine results page, is important because it's one of the main ways that people find information online. The higher your website ranks on SERP, the more likely people are to find your website. A good SERP ranking is especially important for businesses that rely on online traffic for revenue. If you're looking to improve your website's ranking, there are a few things you can do, such as optimizing your website for search engines, creating high-quality content, and building backlinks.