When we say social comments, we’re referring to the responses that users leave on your social media content. For instance, if you post an image or video to Instagram, users can leave comments that appear beneath your post.
There are lots of places a user can post a comment. For example, your audience might leave a review or recommendation on your Facebook page. Or, they might head to the comment section of your YouTube video. They could even send you a direct message (DM) on Twitter or join a discussion about your company using a specific hashtag. Social media has become a customer service channel of sorts, so users are increasingly reaching out to companies via private messages or public comments on social media pages, hoping someone will respond.
Every social media channel allows users to leave comments. You’ll usually get a notification when someone leaves a comment on a post so you can check it out and reply. It’s a good idea to assign someone to moderate comments and know how to appropriately respond to them so that you never miss an opportunity to reinforce your brand.