Collecting data for UX research is vital if you want to build a product that lasts. Here are 3 ways in which you can collect data:
Send out a survey: This can be an email survey, a routine search for feedback, NPS questionnaire or any other type of proactive and reactive survey.
Monitor social media: Follow hashtags, topics, and do social listening to learn how customers are talking about your product. Sometimes they will voice opinions in forums where they feel more freedom than the satisfaction survey you just sent.
Watch them use your product: This can be done in person with a focus group or through tools that can provide recordings of user sessions, like Hotjar. You will gain valuable insights from this simple activity.