The World Wide Web Consortium (W3C) is an international group that advocates for the advancement of the web. Web Standards are developed there via a collaborative process, including the public, the organization's membership, and a full-time team of specialists from across the globe. Additionally, W3C creates WWW design standards to improve communication and cooperation among the many parties involved in the web's development. W3C is there to steer the evolution of the internet toward its own potential.