Chopard created this full of feminine energy intending for women to enjoy the fragrance. However, Happy Bigaradia is more about a feeling than a gender. Anyone who loves citrus and floral mixes will get a boost from wearing this fragrance. A: Happy Bigaradia is a great daily wear perfume. It should last at least six hours, but with careful application, it can last all day. You should be mindful of excessive heat, which can dissipate the oils quicker and lighten the scent sooner. Also, body chemistry does play a role in the longevity of a scent, so take note of how this fragrance reacts after application and reapply as needed.