Most of the Act comes into force on July 1, 2014. On January 1, 2015 the sections dealing with the unsolicited installation of computer programs come into force and on July 1, 2017 it will be possible for consumers to sue in their own names for violations of the Act. There will be time for charities and not-for-profits to transition into compliance with the Act with regard to obtaining consent. There is a 3-year transition period from July 1, 2014 during which time consent is implied in cases of pre-existing business and non-business relationships. However, the transition period ceases as soon as a recipient indicates that he/she does not want to receive further messages. Last Reviewed: June 2014