When submitting your Establishment Licence Application Form, you must also submit a detailed business plan to the CFIA. The business plan should outline in detail what type of products you are importing, from which country they will be coming, who your intended buyers or distributors are, and what sales strategies or tactics you’ll use to promote your products in Canada. It is important to be as comprehensive as possible when drafting this document so that the CFIA can understand your objectives and plan for importing food into Canada properly.