Absolutely, email marketing remains one of the most effective digital marketing strategies. Data shows that for every $1 spent on email marketing, the average return is $42, according to the Data & Marketing Association (DMA). Additionally, a study found that 73% of millennials prefer communications from businesses via email. These statistics demonstrate that when done correctly, email marketing can drive significant engagement and deliver impressive ROI. Partnering with a specialized email marketing agency ensures your campaigns are optimized to achieve these results.