Pruning content in SEO refers to the process of removing or improving low-quality or underperforming content from your website to boost its overall SEO performance. Here’s a step-by-step guide on how to do it: Audit Your Content: Begin by conducting a content audit. This involves identifying and cataloging all of the content on your website. You can use tools like Google Analytics or a website crawler to help with this process. Analyze Performance: Once you have a list of all your content, analyze its performance. Look at metrics such as page views, bounce rate, conversion rate, and time spent on page. Identify Underperforming Content: Identify content that is underperforming or not performing at all. This could be pages with low traffic, high bounce rates, low conversion rates, or other negative metrics. Decide on an Action: Once you’ve identified underperforming content, decide on an action for each piece of content. You might choose to update it, merge it with another piece of content, redirect it to a more relevant page, or delete it entirely. Implement Changes: After deciding on an action, implement the changes. If you’re updating content, this could involve improving the quality of the content, adding new information, or optimizing it for SEO. If you’re deleting or redirecting content, ensure you set up proper 301 redirects so that any existing links to the content are not broken. Monitor the Results: After implementing changes, monitor the results. This could involve tracking traffic, rankings, and other key metrics over time to see how the changes are affecting your SEO performance.