Investing in equities in general and making informed stock picks requires you to follow the markets closely and read the companies’ financial statements. If you invest in equities, the first thing you will have to do is choose which company’s shares you want to buy. When picking the shares in which to invest, you should carefully consider your investment options.  Examples of potential investment criteria include a strong dividend history, good growth plans and promising growth potential, skilled management, the impact of megatrends on the business, and the company’s key figures. But there are also many other factors that may come into play when picking which shares to buy.  If investing in equities feels cumbersome and time-consuming, we will be happy to help you find the right investments. In order to do this, we recommend that you prepare an investment plan. The aim of this plan is to find the best way for you to reach your investment goals and enable you to grow your wealth over the long term. You can book an appointment for a free-of-charge investment advice meeting from the bottom right corner of this page.