When one decides to purchase gold, he or she must be aware of certain information. Firstly, one should decide upon what form of gold, he or she wishes to purchase. Gold can be purchased in the form of coins, bars or ornaments. The buyer should search for the best dealers and compare by checking the reviews. It is always advisable to buy gold through online for safety reasons. The gold rates are influenced by various factors like the economy, rise or fall of the other products in the economy. Gold rates are influenced by other factors directly as well indirectly and so buyers should check the status of the economy to decide when to buy gold. Also buyers should check through the daily gold rates to get an idea of when to invest in order to buy gold at a best price.