R&D isn’t just about creating something from nothing—it’s about researching your market and finding ways to meet the needs of your customers better than anyone else. SMBs tend to have a lot more flexibility and adaptability when it comes to new products and services. If you’ve got a good idea that’s worth putting money into, you can do it without having to worry about the same level of red tape and bureaucracy that would bog down a larger company. SMBs win can be in niche products and services that are left in corporations’ blind zone. R-n-D is exactly about that: find this enhancement and implement it to customers’ journey in your business.