It depends. If you don’t have a ton of traffic, then you should focus on traffic. If you have a lot of traffic, then focus on conversion.”
“I usually say if you’re under 10,000 [unique visitors per month], focus on traffic. If you’re over 10,000, focus more on conversion. Unless you’re in a B2B segment in which each customer is worth hundreds of thousands of millions of dollars. [If that is the case], the moment you’ve reached 3,000 visitors, focus on conversion.