Traditional eCommerce marketing usually has three main priorities: closing a sale, getting an email address, and increasing brand awareness. An eCommerce sales cycle is much shorter than for other businesses. Therefore, your marketing strategy will be largely ineffective if you focus on educating your customers instead of simply putting yourself in front of a conversion-ready audience. That’s why you need an eCommerce marketing company like JanBask Digital Design that analyzes how your customers buy and focuses on the basic funnel tactics that generate more instant sales.