For optimal results, we advise you to use both Google ads and Meta ads simultaneously. Meta behaves quite differently when it comes to advertising. Google Ads advertising is like prospecting. You are meeting new people who are looking for your products or services. Typically, at least fifty percent of our clients’ revenues are directly attributed to Google Ads, as Google Ads are very effective if you are running a successful business. However, only pursuing new customers is not advisable. Profits can also be generated by offering new products and services to your existing customer base. You may also have some businesses or customers that need some time to think about your product or service offering and don't convert into a new customer immediately. This is where social media services such as Facebook and Instagram shine. You can tell a great brand story through these channels, and over time, people can learn to trust your business and choose to purchase more of your products in the future.