Combining Facebook Ads with your email list is valuable for controlling the communication between your customers without third parties involved. The email list is an essential asset that your business can depend on to increase its sales. To combine the two you can do the following. Create lead magnets or offers in exchange for the contact details of your prospective customers. Prep your website with a full opt-in page that requests their contact details. Ensure that the landing page is mobile-friendly to target consumers that are on the move. Facebook pixel offers a business a success page that notifies customers when they have successfully completed their subscription. Set up an automated email nurture sequence to continue with the relationship of communication with your customers. Create a new ad campaign with conversions as the main objective and create a custom audience option to get the email addresses of people who have engaged with your campaign. Use the different tracking techniques to find out how your campaign is doing. To grow your email list with Facebook, you need to offer your connections something valuable in exchange for their information. It is essential to track their interests to persuade the exchange for their email details.