Market penetration strategy: A relatively low price is set for a product at an early stage of its life cycle in order to claim significant market share.
Market skimming pricing: A high starting price is set, to attract buyers with a strong desire for the product and resources to buy it, and then the price is gradually reduced, to attract other potential buyers.
Neutral pricing: This is the most common pricing strategy, in which the price is set at levels depending on the competition.