Makeup artists use eyeshadow and makeup palettes that are highly pigmented, are long-lasting, and can travel well. They also prefer eye shadows that are easy to blend and apply. The most popular eyeshadow textures used are powder, cream, and liquid. Powder eyeshadows are the most commonly used and typically provide sheer to medium color intensity. Cream eyeshadows can provide a more intense color payoff and can also be used to create a base for powder eyeshadows. Liquid eyeshadows are typically multi-use for eye and face and provide more coverage, allowing for bold and creative makeup looks.