Optimizing video content involves: Keyword Research: Identify relevant keywords and use them in your video’s title, description, and tags. Quality Content: Produce high-quality, engaging video content that provides value to your viewers. Transcriptions: Include a transcription of your video to make it accessible to a wider audience and provide more content for search engines to crawl. Video Thumbnail: Use an attractive, relevant thumbnail that encourages users to click on your video. Video Length: Keep your video length optimal. While the perfect length can vary depending on the type of video and audience, generally, shorter videos tend to perform better in terms of engagement.