You already know how to use the 7 P’s marketing model. Let’s see how you can implement two additional Ps to enhance this model further – partnerships and presentation.
Identify a brand that appeals to a similar target audience. Your core offering and brand communication style should feel like a natural fit.
Now you can reach out for a limited partnership to appeal to a wider audience. For instance, Taco Bell and Doritos teamed up to appeal to Mexican food lovers by offering them special discounts.
Presentation is your ability to create a convincing and emotionally engaging narrative that customers love to be a part of. It helps consolidate your brand values and determines how people connect with you.