The length of your video depends on the purpose of the video, the demographic of your audience, and where people are viewing the video. If you simply need eyeballs, clicks, or phone calls, concise videos around one to two minutes work well. If you need to explore something that has a medium to complicated explanation to it, your video will likely be a few minutes longer. If you’re documenting your organization’s response to COVID-19 or something that involves a lot of people, your video may last ten minutes or more. If you are selling a product or service to a corporation and appealing to executives in charge of the purchase decisions, you may need a much longer video. Let’s talk, and we’ll suggest a video length that will best work for your project.