If you have decided to do SEO on your website, you must know factors that can impact your business when it appears in the search results. Although many factors can affect your ranking, the three most important ones are page load time, keyword selection, and content. Let me tell you how- Page load time: The average time to attract any customer to your website is a few seconds. But then, if your site loads too slowly, your audience will leave. Thus, you risk losing potential customers. This also increases your bounce rate, creating negative impacts on your website and search results. Keyword selection: The right keywords help you appear at the right search results. This will bring in more traffic to your website and increase your website rankings. Content: The right content will attract the target audience you seek. It engages your prospects and keeps them on your site longer. This increases your website visibility and helps you rank higher on search engines.