Graphic designers negotiate prices by first understanding the value they bring to the table through their expertise, skills, and experience. They research market rates and the client's budget to set a baseline for negotiation. Next, they present a clear breakdown of what their services entail: the design process, rounds of revisions, the final deliverables, and any additional costs such as stock images or fonts. Transparency about what the client is paying for can justify the price. In negotiating, designers need to communicate the value of good design and how it can benefit the client's business. They also need to be prepared to justify their rates, possibly by showing previous work or client testimonials. Lastly, they should be open to negotiation but also set boundaries to ensure that their work is fairly compensated.