Google Ads retargeting campaigns are highly effective, because they are aimed at your target audience, even after they move out of your site. Whenever they revisit, your ads will be displayed.
As display remarketing ads are shown to visitors even while they browse other parts of the web, your brand exposure remains high. Such repeated and relevant ads increase your brand visibility, and customers are more likely to purchase.
Studies show that remarketing ads have better click-through rates and conversion rates than typical display ads.