Gaillardias are known as “short-lived perennials,” meaning they will typically survive the winter and bloom again, but only for about two to three years. The good news is that, as self-seeding wildflowers, gaillardias are always ensuring their survival by dropping seeds for new growth. If you prefer to manage where your gaillardias grow, divide an existing flower and replant it in the location of your choice to ensure you always have a gaillardia in your garden.