Imagify works by compressing and optimizing images in order to reduce their file size without sacrificing quality. Upon installation, Imagify will automatically detect and process an image for optimization when its upload it to your website.  Once compressed, Imagify, will then remove unnecessary information from the photo such as file data, metadata, comments, and color profiles. This optimizes the image.  Another thing Imagify does is convert the photo format to WebP. This newer image format offers a smaller file size while keeping great image quality.  Finally, the original image is replaced with a smaller optimized image which can be placed on your website.