Every webpage is identified with a URL, Universal Resource Locator, as its the address of a webpage. URL optimization is to keep the URL name and format search engines friendly. Below are few things to consider while creating an SEO-Friendly URL: - Include the main keyword within the URL to depict what a webpage is about. - URL should include "-" as separators to be search engine friendly. - URL structure should be clear as to depict the exact location of a webpage within the website.