A digital marketing agency is a company that specializes in promoting businesses, brands, or individuals through online channels and platforms. They offer a range of services aimed at increasing online visibility, driving website traffic, generating leads, and ultimately, boosting sales and revenue. These agencies leverage various digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more to help their clients achieve their marketing goals. Digital marketing agencies typically tailor their strategies to suit the specific needs and objectives of each client, using data and analytics to measure and optimize their campaigns for better results.