Modern business rely on workloads that are more flexibel than what off-the-shelf solution can provide. Custom software is developed with existing and future business needs in mind. This allows a custom application to respond to business and proces workflows, without creating operational bottlenecks to support sudden spikes in user load. For many organizations, the key to succes is 'speed in digital innovation'. Because Amazone Web Services offers many innovative features as standard, you are able to experiment with, validate and implement the latest technologies faster. This way you are more agile and scalable.