The name 'Bravo Sierra' is both a nod to its military connections and the company's commitment to a genuine, straight-up business model. Bravo Sierra is from the phonetic alphabet (B.S.) and is used as a Military code to call out 'nonsense' (bulls**t). Bravo Sierra's website states: 'We believe that what matters is what we do, how we do it, and what's in our products.'