Competing with the big OTT players can be challenging, but it is possible. Here are a few tips: Focus on a niche audience: Rather than trying to compete with the big players head-on, focus on a niche audience that is not well-served by the existing offerings. This could be a specific genre, language, or region. Offer exclusive content: Offer exclusive content that is not available on other OTT services. This could include original programming, live events, or sports coverage. Partner with other companies: Partner with other companies to offer bundled deals or exclusive content. For example, you could partner with a telecommunications company to offer a discount on OTT subscriptions for their customers.