You can do a lot with client database software, and most businesses can determine what use cases make the most sense for their organization. However, here are some popular use cases:
Unified customer view: Centralize customer data from sales interactions and support tickets so key information is easily and readily available.
Pipeline management: Keep tabs on customer interactions and sales activities at each stage of the sales funnel to ensure deals continue progressing, so you can maximize revenue.
Personalize customer experiences: Use your customer data to personalize touchpoints with customers.
Omnichannel sales: Streamline sales-related conversations across channels to ensure your team has access to the most recent contextual information.