The terms native advertising and advertorials are used almost synonymously these days. Native content advertising, unlike sponsored links, is more scalable and can be published across multiple channels such as websites and social media simultaneously. The Googlebot will also not penalize this as duplicate content. Due to the wide reach, campaign goals can be achieved quickly. Native content advertising is used exclusively online. An advertorial, on the other hand, is published once in print or online. The focus of an advertorial is to generate added value for the target group. Reliable studies have shown that labeling the article as an "advertisement" does not deter users from taking a closer look.