Local SEO or Google My Business Optimization is done specifically targeting your local areas where the Keywords & Keyphrase Ranks. There are various GMB Optimization strategies that need to be executed systematically & consistently following the Google Algorithmic guidelines that keep changing time to time. Also, know as Google Pack of 3, helps put your business & website in google maps whenever people are searching for you using your brand name directly or indirectly over your competition. This generates relevant results. You may even be able to sell course & course material online using these local channels. They have strong positive correlation with your website SEO improving the speed of ranking keywords