You get 3 essential TYPES of incentives:
Direct Sales / Channel Sales: This type of incentive is aimed at rewarding the sales force within a client’s own direct force, or distribution channel force.
Reward and Recognition: This type of incentive is aimed at rewarding all staff members for displaying company values or peer recognition.
Loyalty: This type of incentive is completely different from the above two, and is generally aimed at the customers of your clients