Google Ads can be a great way to increase visibility and reach potential customers if used correctly. If your business sells products or services online, then Google Ads can be an effective way to draw more attention to your website and drive more sales. Additionally, if you have limited resources available but need quick results, then this could be a good option for you as well. On the other hand, if your goal is brand awareness or lead generation rather than immediate sales through direct traffic from ads, then there may be better options available than Google Ads.