The best way to target key accounts is to first determine which accounts are most important to your business and then develop a strategy for reaching those accounts. You can identify your key accounts by looking at revenue, profit, market share, or customer loyalty. Once you've identified your key accounts, you need to create a strategy for reaching them. It could involve customized marketing messages, personal visits, calls, or special offers. If you're unsure how to reach your key accounts, contact your local sales representative for help. They'll be able to work with you to develop a plan that fits your business and targets the right accounts.