Our data processing activities conducted on the lawful basis of ‘legitimate interests’ are: To provide you with goods and services you are looking for. To inform you of other goods and services we provide, or offers that may interest you (direct marketing). To send notifications on subjects you have subscribed to, or otherwise asked us to keep you informed of. To improve the quality of the services we offer, and to better understand our customers’ needs by requesting feedback, or requesting you review the services we have provided, or we may send survey forms that we ask you to complete. To notify you of any changes to the goods and/or services we provide, or have provided, that may affect you. To allow us to understand the scale and range of our customer base; for statistical analysis and market research. To recognise when customers re-engage with our services Improve website so content is delivered more efficiently. To investigate any insurance claims. To protect the company’s assets. We may also process your personal data in order for HALCO Europe Ltd to comply with our various legal obligations; this might include: Providing for financial commitments between us and yourself, or to relevant financial authorities. Complying with industry regulatory requirements and any self-regulatory schemes. Carrying out required business operations and due diligence; e.g. administration, security, reorganisations, investment or corporate/asset sales. Cooperating with relevant authorities for reporting criminal activity, or to detect and prevent fraud.