The brand is committed to sustainability and has a number of initiatives in place to reduce its environmental impact, such as using recyclable packaging and supporting bee conservation efforts. Burt's Bees lip balm, in particular, has become a beloved product for many people due to its natural ingredients, effectiveness in moisturizing and nourishing dry lips, and variety of flavors. The brand's commitment to using natural ingredients and supporting sustainability efforts has also earned it a loyal customer base.