Duplicate content poses a significant challenge to your site’s SEO, as search engines aim to deliver diverse and relevant results to users. Having identical or substantially similar content across multiple pages can lead to confusion for search engines in determining which page to rank. This can result in lower rankings or, in some cases, penalties. To avoid the impact of duplicate content, implement canonical tags to specify the preferred version of a page and consolidate similar content where possible. Regularly audit your site for duplicate content and ensure each page offers unique value to users, optimising both user experience and your Perth SEO performance.