OceanHero uses an SSL to encrypt data like other search engines. It is comparable to Bing or other main search engines in how it uses your data. However, compared to a search engine like DuckDuckGo, OceanHero  could potentially be using more of your data to personalize your ad experience. This is because both Bing and Google’s ad placement utilizes user data to determine the best suited ads. DuckDuckGo’s value proposition is that it decreases the personal data it collects and uses to determine ads.