Companies can connect their backend systems to their front-end sales channels via integration platforms like Comestri.
Product data is filtered in from all back-end systems such as ERP, WMS, CRM, EDM, and 3PL; where it is centrally managed by Comestri acting as a data orchestration engine. This data can then be enriched and customised per sales channel and distributed to wherever customers touch your brand including; eCommerce sites, sales channels, and marketplaces.
From there, order information can be received back into the integration platform ready for processing and fulfilment from your chosen distribution centre or bricks and mortar store.
This ultimately results in your customers having a smooth and consistent brand experience no matter where they touch your brand.