Online review management software is a powerful tool that allows businesses to collect, manage, analyze, and respond to customer reviews from different online sources. It gathers ratings and reviews from major websites such as Google My Business, Facebook, and more. Review management software lets you capture reviews directly from customers in-app or using email surveys.
This can help you monitor incoming customer feedback so you can better address issues before they become more serious. On top of that, review management software provides valuable insights into what drives customer satisfaction and unhappiness.
Review management software enables businesses to respond quickly and efficiently to customer comments to maintain a good reputation. For example, let's say there are negative ratings on a website. Businesses can reply directly with an apology message or an explanation to show potential customers they take these issues seriously. This kind of customer service goes a long way toward improving public opinion around the brand.