Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales. Try to incorporate a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this. If you’re looking for a more professional-grade video, perhaps with an optimised landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.