Customer relationship management and partner relationship management platforms target different relationships:
CRMs offer tools related to sales and customer support. They convert leads into clients and help retain them long-term.
PRMs streamline partner onboarding and ensure you have a productive relationship. They provide the tools partners need to complete their assigned tasks.
PRMs and CRMs share many features, such as collecting partner or customer feedbackâthey simply apply them to different groups related to your business.