Email marketing is your secret weapon, my friend. It's all about nurturing relationships and guiding potential clients along their journey. Start by offering an irresistible lead magnet, like a free ebook or guided meditation, to entice people to join your email list. Then, unleash a series of value-packed emails that keep them engaged, informed, and excited about your RTT offerings. It's a direct line to your audience's inbox – use it wisely!