SEO is a crucial component that spans the entire marketing funnel. At the Awareness stage, the goal is to increase visibility and drive traffic through search engines. During the Consideration stage, the focus shifts to optimizing for relevant keywords and creating content that answers the questions and concerns of potential customers.
In the Decision stage, conversion rate optimization (CRO) and local SEO tactics are employed to improve the user experience and increase the likelihood of a sale. Ongoing SEO efforts, such as technical optimization and content creation, help maintain and improve search engine rankings, ensuring the continued success of the marketing funnel.