If you’re a startup, your business might not have any social media channels set up yet. Or, you might be unsure which platforms would suit your business, and allow you to reach your target audience the best. Social media marketing can help you get started, or pick up from where you’re currently at. Price-wise, the more content that needs to be generated in terms of platform types and frequency, the more expensive it will be. However, given the idea of marketing is to generate a return, if done correctly your social media marketing will produce a healthy ROI. Facebook has 2.7 billion users, making it an excellent place to implement a social media marketing strategy. The expert you choose should be well versed in Facebook as a whole, but more specifically Facebook Ads, as managing digital advertising budgets is very important. Engagement is a huge part of how Facebook works too. Aside from replying to customers, you need to be liking and sharing content, and getting your users to do the same with your content. This can only happen if the content your page puts out is engaging and relevant to the audience.Twitter is all about succinct messaging and clever use of imagery. People can either like or retweet anything you post. Though the reach of your tweets can be greatly increased with the right use of hashtags and tags. Twitter also has an ads platform. It’s not as complex as Facebook but still requires a knowledgeable approach to hit the right audience. You’ll need to consider the content of your messaging and the time at which it goes out to achieve success. Social media marketing on Instagram is about capturing the right image and video content. Plus, each post requires an engaging piece of copy underneath, that also makes use of hashtags and tagging. It’s also possible to sell products through Instagram and build brand pages. This can be facilitated through the ‘promotions’ function. You can arrange to promote particular products or services, that your social media marketing expert will launch and monitor for you. Users are increasingly consuming more and more video content. As a business, it’s one of the best ways to promote your services. For example, a mechanic could upload a ‘how-to’ guide on how to change a tyre. The video itself can be monetised, meaning you’ll earn money for each view. However, you can also leave your contact details in the description box so that customers can find you. YouTube videos can be shared on social media or embedded into your blog pages. Though it takes skill to capture engaging video, edit it and then share it correctly. Elements of SEO also come into play here, which is why it’s best to leave your YouTube videos to a social media marketing expert.