Email marketing is an important part of the sales for the representation of the subscriber going from prospective leads to the ultimate consumer through promotional and educational email communication/marketing. This requires a strategy to create a list of prospects and send a personalized message for a better response. Unlike Facebook ads or any other advertising content/posts on social media. Email marketing in sales works on customization for targeted clients. To generate lead magnet there are steps needed for the sales funnel. Choosing an email marketing platform Setting up the first form for the clients Constructing the first sequence Connecting the form to the email sequence Embedding the form into the website. Benefits of the sales funnel Sales funnel improves an existing marketing strategy and develops a new one. It helps to predict the volume as it consistently shows the customer journey from raising awareness to the ultimate purchase. One of the most important benefits of this strategy, that it is measurability as it can measure how and where the company is losing customers and helps to pivot your plans. Through this procedure, businesses can identify their problems and can evaluate their market strategy, email marketing landing page, etc. This increases the site's conversion rates; it narrows the number of a visitor or a site and picks out the visitors who stay on the website; presumably, these number of visitors are more likely to purchase the product. This means that non-targeted audiences will be filtered out by the funnel and the ones who stay on the site are going to purchase more, hence boosting the responsive rates. When using this procedure, businesses can predict the volume because it demonstrates the number of customers moving onto the further stages of the funnel. There are new strategic measures in the sales funnel and to make a difference branch should have a practical, logical, and effective fundal to attract potential customers and convert them into paying consumers.