The short answer: the content you have displayed on your website may be working against you. SEO strategies can work around the content you love so that your site is your own, but better at attracting customers. A website has content that every business owner may grow to love. It’s your website and we respect that the content you’ve created may have taken days to perfect just to your liking. That’s why at JMS Web Design our strategy is to make sure your website behaves efficiently and is something that you love. Our designers take care to modify the content you have so that your is still your own.