LinkedIn has been a popular platform for B2B marketers, and you can expect it to stay that way for a long time. The network is a top social media channel for engagement with B2B marketers. Here’s a look at how B2B marketers use LinkedIn to their advantage.
LinkedIn Ads: As B2B marketers create their ideal customer avatar, they can use LinkedIn Ads to optimize advertisements based on their targets’ job titles, company names, industries, interests, and more, offering marketing strategists a range of possibilities to create exciting ads that connect with ideal audiences.
Sponsored Messaging Ads: This allows B2B marketers to create brief, clear messages to the people they need to communicate with while avoiding the appearance of standard advertisements that they normally find on their feeds.
LinkedIn Pages: A LinkedIn page allows you to have a place in the professional community and connect with clients, leads, and colleagues while also engaging with audiences and creating robust brand awareness.
LinkedIn Learning: Education is never complete, and there are always new topics to learn and new practices to implement - and while LinkedIn Learning isn’t quite a marketing tool, it allows you to use a valuable asset for improving marketing campaigns by using online courses on business topics, professional development, and more.