Sales enablement is an iterative process and is the result of close collaboration between marketing and sales teams. Developing a strong sales enablement strategy is the first vital step to empower salespeople in your company to do their job effectively.
To develop an effective sales enablement strategy, sales teams start by running an analysis of the resources, tools, and content they leverage to turn leads into customers. An effective sales enablement strategy is centered around the company's target audience. Its aim is to captivate potential customers through carefully planned collateral.
Some of the most common sales enablement tools developed by marketing and sales teams are:
Customer case studies
Whitepapers and ebooks
Product demo decks
Pricing and discount information
Competitive intelligence briefs
Many companies leverage digital asset management software as part of their sales enablement strategy. Read our free DAM for dummies ebook to find out how digital asset management can benefit your marketing and sales teams.