Channel letters offer various illumination options, enhancing their visibility and appeal. Front-lit channel letters are the most common, illuminating the face of the letters. Backlit or reverse-lit options create a halo effect, glowing on the mounting surface. The choice of illumination contributes to the overall aesthetic of the sign and plays a crucial role in aligning with the brand’s image. True Impact Signs is dedicated to crafting premium, impactful channel letters tailored to your brand’s unique requirements. Reach out to us and discover how our expertise in channel letters can elevate your brand presence and leave a lasting impression on your audience. Let’s illuminate your brand story together.