A showcase site is a static website designed to present information about a company, its products or services. It is characterized by stable content, aesthetic design, simple navigation, and an absence of advanced interaction features. The main purpose of a showcase site is to inform visitors and create an online presence for the company. Often used by small businesses and professionals, it aims to arouse visitors' interest and generate leads by encouraging them to get in touch. A showcase site is an essential tool for establishing an effective online presence.