Pricing is the simplest and the fastest way for any business, including small business, to increase profits. According to McKinsey & Company, a 1% increase in price leads to an 8.1% increase in operating profit for firms listed in the S&P 1500. Meanwhile, a 1% decrease in price leads to a corresponding decrease in operating profit of 8.1%. Getting pricing right can have a significant effect on the success of a small business.