Message delivery is an essential piece of the marketing process. Before you can do that, you need to figure out what your message is. Your company’s message should be something that sums up what you or your business is about. When you know what you want to convey, you can take it to the brainstorming phase where you’ll figure out what you need to say to the audience. To figure out what medium to use, you’ll need to identify your target audience. Once you do that, you’ll need to look at the major channels they use to communicate. You can then choose the best medium for your needs. You can use social media, email, or even news articles.