Content marketing is a piece of the digital marketing strategy. Any information, conveyed across any medium, is a piece of the content marketing puzzle. From videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, to webinars and much more. A great content marketing strategy is to focus on the consumer’s needs first and provide helpful information. This free information helps build trust and communication that leads to a purchase or sale.