Stevia is a natural, plant-based sweetener regarded as safe, and in some cases, a better alternative to sugar. Especially to artificial sweeteners. Stevia is a nonnutritive sweetener that is sweeter than sugar. It serves as an adequate replacement with all the sweetness of sugar and none of the calories. And, unlike low-calorie synthetic sweeteners, stevia is safer, non-toxic, and non-mutagenic. Many of our athletes track their food intake and nutrition super closely so finding zero-calorie options is important. And the for the rest of us, most people are taking in too much sugar on a daily basis. No need to add more!