Content marketing works on a variety of levels and across the gamut of marketing channels. After all, most users/consumers first engage a brand and its products/services through content – whether it be product/service pages, blog posts, videos, FAQs, infographics, email promotions, social media posts, etc.
Indeed, given the range of acquisition channels that content marketing supports, it’s difficult to imaging a marketing campaign that does not leverage or rely on content marketing in some form or another. In this sense, content marketing is arguably the most important and impactful are of marketing for almost any business.