Mature consumers (age 65+) comprise 13% of the US population but only 4% of the Internet population. Meaning—the poor seniors who cannot afford a computer or Internet connection or mentally slow seniors are NOT on the Internet. Those seniors on the Internet are the cream—they are wealthier and better educated.
While 47% of all seniors are married, a whopping 74% of Internet-using seniors are married. Meaning—they probably had two incomes during their working years and have higher savings and net worth. They have two pensions and two IRAs. They buy two LTC policies. They potentially get two inheritances from their parents. Married people create more business for a financial advisor.