You should have a list of email addresses that you got from your research process. Don’t just send a cold email to random addresses. Focus on building a warm relationship with potential leads. Don’t be afraid to send a lot of emails. Some people think that sending more emails means you can’t build a relationship. This is not true. You can still build a relationship when you send a lot of emails. What is important here is that you have to be able to build a relationship with your leads.