Companies like Lego can promote diversity and representation within their products by actively seeking out feedback from diverse communities, including BIPOC (Black, Indigenous, People of Color) and LGBTQ+ individuals. They can collaborate with diverse creators to ensure that a wide range of perspectives are represented in their sets. Additionally, they can work on expanding the range of skin tones available for minifigures and ensuring that characters from different backgrounds are included in various themes. Providing opportunities for customization and personalization, such as creating custom minifigs or allowing users to design their own creations, can also contribute to promoting diversity within the Lego community.