NFTs are unique digital assets and extremely limited high-end digital collectables. They can be memorabilia, event tickets, personalized graphic art, or one-of-a-kind digital team or player cards featuring iconic moments or commemorating special events such as an award or autograph, the Sweet 16, a National Title, and more. NFTs are released in limited supply such as a player releasing 100 NFTs of their digital “rookie” card. Sometimes there is only 1 NFT released. Pricing of these digital collectables varies and value is determined by scarcity, popularity, and the marketplace.