Regional Ad Fees
Regional ad rates are not negotiable in the vast majority of cases. This is because they are typically itemized on dealer invoices and are a fixed aspect of a dealer’s cost. They are a method for suppliers to recoup any costs associated with advertising and selling individual models.
When you see this fee on a distributor invoice, you can bet the amount will be on your sales contract.
However, the factory invoice does not contain these fees in some circumstances. If it does not; however, they are listed in your sales contract, you might have some wiggle room. It all depends on how flexible the particular dealer is and the price you are paying.
Before you go to the dealership, search online for a list of regional advertisement fees by the manufacturer. This will give you a better idea of how much these fees would cost when buying a new vehicle.