The SEO audit and implementation are usually completed within the first two months of the campaign, but it takes 6-12 months to see significant results. This is important to understand before committing to an SEO campaign because it's more of a marathon than a sprint. The ‘sprint’ can refer to Google Search Ads because you can get leads the day the ad campaign launches, but you pay per click on those ads so it can get expensive. With SEO, the goal is for you to organically rank on page one instead of paying an ad platform to be there. In other words, SEO is like owning the space and Search ads are like renting the space.