Color is used slightly differently when creating handheld pieces, environmental objects like a poster, and digital designs, such as websites or presentations. Here are a few examples.
Handheld Items (Brochures & Postcards)
On a handheld piece such as a brochure or postcard with more body text, colors such as CU Gold are effective when used to highlight a headline, call out important information, or differentiate a graphic.
Environmental Graphics (Posters & Signage)
Color used in greater amounts on environmental graphics creates impact, especially if you have large text. Because posters and signs may be viewed from a distance, floods of color enhance the contrast to make the piece legible. Use gold or white text on a black background or black text on a gold background.
Digital (Websites & Presentations)
CU Gold is generally used to communicate information hierarchy on a screen, such as a background for an important call-to-action, or to provide depth to a page, such as for a graphic or pattern on a PowerPoint slide.