A common digital marketing question for interviews, don't miss this one. With this question, the hiring manager would want to know the tactics you'd implement to boost their Google conversion rate. Here, you can mention the ways you have used in the past and have effectively enhanced the conversion rate. You can frame your question like the following answer: "To improve our Google conversion rate, I'd focus on a few important tactics that are effective in doing the job. I will begin with the stage where I track the progress using the Google Ads conversion tracking tool. I will incorporate specific keywords to drive better conversion rates for our business. I will also take a hand off the negative keywords as it will contribute to refining the traffic. Moreover, I will implement the search terms report reaching our target customers. I will also emphasize on including the prices in our ad to gain the attention of our potential buyers."