It will be delivered through faculty masterclasses by eminent professors from The Wharton school of the university of Pennsylvania in addition to industry experts who will apply their industry expertise and implementation expertise in a real-world setting
There will be live virtual lectures conducted by:
Peter Fader, PhD Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, a well-known author and a noted faculty member of the Wharton School of the University of Pennsylvania.
Raghuram Iyengar, Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School professor of Marketing, Wharton School of Business.
Ron Berman, Assistant Professor of Marketing and an editorial board member for the Journal of Marketing Research and Journal of Quantitative Marketing and Economics.
Industry experts will provide weekly mentorship to resolve the learners' doubts.