In the pre-smartphone world people’s interactions with a charity would come in a limited number of ways, like direct mail campaigns, TV ads, through on-street fundraisers, or visiting a charity shop. All effective strategies, but all with limited reach.
Digital transformation for non-profits lets them not only reach more people regardless of geography, but also to create more compelling, multimedia content that can convince potential donors to contribute. And all in a way that meets people where they are, across their favourite social channels, on whatever touchpoint they happen to be using.