Task
During trade fairs, conferences or training courses, our customer’s field staff uses folding stands, transportable trade fair stands and roll-ups in addition to promotional materials, advertising materials and individually compiled brochures and folders. The previous order and delivery process involved several departments and service providers.
Solution
The folding stand and promotional materials order process has been optimised by merging and integrating direkt + online to provide a dedicated trade show warehouse and specialised web store. This enables field staff to easily place orders and reserve events in advance without any time constraints.
Project success
Field staff can centrally order the required materials online and the items are delivered directly to the event. Pre-booking and direct insights increase the utilisation of folding stands, exhibition stands and roll-ups. At the same time, material orders are significantly reduced by returning and re-collecting any unused material.