Email marketing can do a lot for your business. When you send out engaging content, your audience will learn to see you as a thought leader in your industry and keep coming back for more.
Email is a crucial tool for driving inbound traffic and can promote your blog posts, new products, and services, upgrades, and encourage customer loyalty.
Using an inbound strategy means acquiring and responding to customers using email, creating a dialogue with them with useful content that they want to receive.
The goal of an inbound marketing strategy is to attract new customers, generate referrals, answer questions about your products and services, convert prospects, show appreciation for customer loyalty, and provide something valuable to your subscribers.