Whether Google or Facebook ads are best for your business is down to a few factors – primarily your goals and audience. For those looking to raise brand awareness, build a large online following, or with a body of existing fans across one or a number of platforms, social media ads may be the right choice. Alternatively, for those looking to generate sales and leads for specific products or services receiving high search volumes, Google ads tend to be the way to go. Many of our clients balance both Google ads and social media ads to effectively promote their businesses.
If you’re unsure of which advertising platform best fits your business and objectives, get in touch with GLO. Our PPC experts will be happy to make appropriate suggestions.