Data-led SEO refers to an approach to search engine optimisation (SEO) that relies heavily on data analysis and insights to inform decision-making and strategy implementation. This methodology involves collecting, analyzing, and interpreting data related to website performance, user behavior, keyword trends, competitor activity, and other relevant metrics. By leveraging data-driven insights, practitioners of data-led SEO can identify opportunities, prioritize efforts, and optimise strategies to maximize organic search visibility and drive sustainable results. This approach emphasizes the use of data to refine and adapt SEO tactics continuously, ensuring alignment with search engine algorithms and meeting the evolving needs and preferences of users. Ultimately, data-led SEO empowers businesses to make informed decisions, achieve higher search engine rankings, and enhance overall digital marketing performance.