I can say there are a few situations that push you towards the Advanced Shopify plan: If your business is large enough to have the budget to consider $300 per month for your storefront, it might be a good investment. Advanced is a good idea if you love data and want the best reporting to make decisions as you scale your business. If you're shipping in a wide range of locations and could benefit from using third-party shipping carriers, Advanced is near-required. If you're starting to chafe at the limited number of staff accounts you can get from the Basic or Shopify pricing plans, Advanced raises the cap enough to give you plenty of room to scale. Advanced could be worthwhile if your store ships so much volume that a decrease from 2.9% to 2.4% in credit card transaction fees is significant (assuming the additional cost doesn't balance it out in the other direction.) Depending on your average order volume and your average ticket, credit card fees can add up to hundreds or even thousands of dollars per month.