When it comes to copywriting, many businesses make the mistake of writing copy for search engines and not their target market. While that might improve your search engine ranking in the short-term, it is less likely that it will help you establish your brand and convert customers in the long run.
Having genuinely well researched, interesting and relevant content on your website is what is going to improve your user engagement, helping you stay on top of search algorithm updates and bringing in more organic traffic from Google and other online channels like social media. These are key driving factors to increasing leads, enquiries and sales, which are probably at the top of your SEO priorities.
Our copywriters are all SEO literate and understand how to incorporate keywords into content without ever forcing it, as well as deploy external and internal links to help optimise the content for search engines. It’s important to understand that the SEO considerations never undermine or seek to alter the cut and thrust of the content itself – only improve its visibility. With our content human readers always come first.