There are multiple factors to take into account to achieve high rankings. The following are some of the core requirements.
1. A fast, responsive website without any underlying technical issues.
2. A user-friendly website that is easy to navigate.
3. High-quality, unique content that provides relevant answers to the people searching for your products or services.
4. Links from external websites. The more relevant to your industry these websites are the better.
Of course, this is a high-level overview. It’s worth noting that the skillset required to ensure the above is in place requires both a technical and creative background. That’s why a team of specialists working on dedicated elements of an SEO campaign can provide better results.