Visual identity is typically part of a complete branding package including brand strategy and naming, though we are happy to offer it as a standalone service. Although the visual identity step is last in the full branding timeline, design considerations are part of our thinking from the start and rely on the research, positioning, and creative development from those steps.For a standalone project, the process includes:Discovery (brand immersion through interviews and review of materials)Visual Stylescape (defining the visual world the logo and other visual elements will inhabit)Logo/Wordmark (creative development of multiple concepts and narrowing to the one)Corporate Identity System and Templates (optional)Brand Style Guidelines (creating detailed guidelines for how the visual identity lives in the real world)Although projects can vary in scope, we generally allot 4 weeks for the visual identity phase of a full branding project. More time is needed for standalone projects to allow for the initial brand immersion and strategy work