While we might be biased, investing in SEO services has proven to be one of the most efficient uses of marketing dollars if implemented correctly. That’s because the visitors that land on your website from Google or other search engines typed in a search term or keyword that exactly matched a product or service they were looking for. By using a keyword to search on Google, they are basically pre-qualifying themselves for your product or service. Even more importantly, search engine optimization does not increase in price! Think about it this way. If you pay for ads and want more traffic, you have to increase your ad spend and pay for more clicks. Whereas with SEO, your website traffic can exponentially grow for years, meanwhile your retainer with your SEO agency will often stay the same. We don’t charge you more because you’re getting more traffic. Sometimes it feels like we should! (kidding) Also, each time a new content piece is published, it’s another lottery ticket entered in the Google algorithm. The truth is, you just never know when a piece of content is going to take off and earn you a bunch of attention that not only increases website traffic but also helps drive leads and sales. Over time, investing SEO arms your website with content and backlink assets that make it harder for new competition to steal your traffic and harder for your existing competition to unseat you.