The base pay for a home care marketer could be as low as $50,000 because ideally, a significant portion of their compensation should come from bonuses for growth (more on that later). A best practice for determining an appropriate base salary is to stay in tune with your market.If you have a smaller organization and budget is tight, yet you’re ready for more community outreach, you don’t need to let budget be a show-stopper for you. Find someone with potential, but not necessarily years of experience, and train them yourself.Quality sales training and coaching resources are available to help develop your marketer’s skills and execute a sales plan. If a person has the right personality, resilience, a strong work ethic, and an understanding of the players, they can learn to implement effecti... Click to view the full answer from our home care industry expert.