Since it debuted in the U.S. 12 years ago, Coca-Cola Zero has refreshed hundreds of millions of people with its real Coca-Cola taste and zero calories. Now, the brand has a new name, new look, and even more delicious taste. Through in-house innovation and extensive market testing, the no-calorie fan favorite delivers an even better-tasting recipe and goes by the name Coca-Cola Zero Sugar. The new and improved recipe tastes like a Coke, but with zero sugar and zero calories. Coke Zero Sugar hit store shelves nationwide in August 2017. The company continues to create new beverages and evolve its recipes and Coca-Cola Zero Sugar represents our product innovation. It joins a roster of nearly 250 other delicious reduced-and no-sugar beverages offered in the U.S.