Filter bubbles are not just a responsibility of publishers. Readers play an equally important role in the issue. Instead of relying on their personalized news feed, they should assess the information more critically and consult several different credible publications. Only this way can they ensure the algorithms don’t trap them in the bubble.In layman’s terms - by nurturing broad enough interests and ‘feeding’ the algorithm with a little bit of everything, you will be served with a much more balanced flow of information.In cases of active personalization, the responsibility of media consumers is even greater. But, we have to stop for a second and analyze the true issue at its core.If a person consciously chooses the type of news they want to consume, they are actually ‘opting-out’ from a great chunk of reality they are not interested in. So, this is not really a matter of blaming and demonizing technology - but an issue of people themselves not willing to participate in debates and challenging their point of view.It’s true that each reader has unique needs, but there is danger in giving people only those stories that they want. Plus, there is a difference when we’re talking about just stories (i.e. regular articles), and news. Personalized news feeds can lead to people being ill-informed or having an inaccurate picture of the world.As Mike Dyer, former president and publisher of The Daily Beast, said: “News isn’t Netflix. Journalism companies have a public good mission to confront people with fact-based reporting regardless of how they feel about it, and too much personalization or content matching can harm that mission.”