Tracking key performance indicators (KPIs) for a business can be beneficial in several ways. It allows the business to identify areas of improvement and to focus resources on those areas. Additionally, tracking KPIs helps the business understand which strategies are working and which ones are not. This can help inform decisions on how to allocate resources and create more effective strategies to increase cash flow. Monitoring KPIs also provides insights into customer behavior, allowing businesses to adjust their offerings accordingly or target new audiences.