SEO and PPC are two digital marketing strategies that you should definitely know about. PPC stands for Pay Per Click and usually involves using Google Ads or Facebook Ads. With PPC, you set up targeted ads and only pay when someone clicks on them. This is great because you can start driving traffic and making sales immediately!
SEO, on the other hand, stands for Search Engine Optimization. This is all about getting your website to rank higher in Google’s search results. The beauty of SEO is that you don’t have to pay for each click like with PPC. Instead, people find your site naturally when they search for things related to your business.
We think SEO has the best ROI (that’s “return on investment”) of any digital marketing strategy because once you start ranking for your target keywords, you’ll keep getting high-quality traffic to your site over and over again.