Search engine optimisation (SEO) is a powerful tool for attracting prospective students to your courses. There are two ways to go about optimising your site: 1) keywords and 2) content. Keywords help search engines like Google know what sort of information users are looking for. Content gives that information to searchers by filling their need with useful resources that relate directly to their query. A combination of both will attract prospective students who can see your school’s value first-hand and make decisions accordingly.