Customer acquisition
SaaS marketing teams need to deliver on both financial and non-financial metrics. In terms of customer acquisition and lead generation, CMOs should build trust with consumers, use PR initiatives to promote their product, and engage existing clients with offers and new features.
Customer retention
Once a customer has signed up for your service, CMOs should focus on their customer satisfaction metrics to increase retention. The more a client succeeds using your software, the more likely they are to remain an active user.
Conversion
Generally, a good SaaS conversion rate ranges from about 3-5%. A strong content marketing strategy for SaaS will supercharge this. CMOs should focus on driving relevant traffic to their websites and using A/B testing to measure performance.