In the context of economic downturn, the investment strategy of outdoor LED display may need to consider the following aspects:   Market demand analysis: Understand the current market demand for outdoor advertising and publicity, and evaluate potential customers’ investment willingness and budget. Adjust product positioning and promotion strategies according to changes in market demand.   Cost control: Cost control is particularly important during economic downturns. Considering the purchase cost, operating cost and maintenance cost, etc., choose the outdoor LED display products and suppliers with high cost performance.   Operate flexibly: In times of economic uncertainty, operating flexibly can reduce risk. Consider choosing an outdoor LED display that can be moved or adjusted in position to adapt to changes in market demand and the temporary nature of the event.   Innovative applications: looking for innovative application scenarios and cooperation opportunities, such as cooperating with e-commerce platforms for online and offline integrated marketing, or cooperating with event planning companies for creative presentations in special scenarios, etc.   Brand building: Brand building is particularly important during economic downturns. By providing high-quality products and services, establish a good brand image and enhance market competitiveness.   It should be noted that investment risks increase during economic downturns. Investors should carefully evaluate market prospects and their own strength, formulate reasonable investment plans, and pay close attention to market dynamics and policy changes.