Digital marketing has become increasingly popular due to its cost-effectiveness, ability to reach a wider audience, and its ability to track and measure results in real-time. Digital marketing includes tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.   Traditional marketing, on the other hand, includes tactics such as print advertising, TV and radio commercials, billboards, and direct mail. Although traditional marketing may still be effective for some businesses, it can be more costly and difficult to track the ROI compared to digital marketing.   When deciding how to allocate your marketing budget, it's essential to understand where your target audience is spending their time and what channels are most effective in reaching them. For example, if your target audience is primarily using social media, then digital marketing channels such as social media marketing may be more effective in reaching them.