Contextual commerce is the process of creating dynamic, AI-powered online shopping experiences using website visitors’ real-time actions and behaviors during their current session.While personalization and contextualization are closely connected, they couldn’t be more different. Unlike personalization, contextual commerce is an automated approach that interprets each shopper’s digital body language to anticipate their needs. This can include everything from the shopper’s current location and device to their individual actions.Because contextualization continually adapts and tailors the customer experience in real-time, it’s more dynamic and responsive than personalization. The result is relevant information and recommendations that align with each shopper’s immediate needs.To learn more, check out our e-book on Contextualization and Personalization: the difference between them, implementation methods, and how these two strategies can work together to supercharge your commerce engine.