Any products in your catalogue that have a deal badge will be automatically eligible for the new deals feed on the Shopping tab. This will collect all promotional items in one place for shoppers to browse.
The visibility of ads will be determined by Google based on the attractiveness of the offer: Google will prioritise substantial deals that offer value to consumers, so giving a small discount to a high-priced product won’t work in your favour. This is to make sure that only the most competitive price cuts will be shown first, enhancing the customer experience.
The new deals feed are accessible from the Shopping tab, but will also be triggered and shown for any search queries that involve terms like ‘deals’ or ‘Black Friday’.