Yes, there can be differences in cost between channel selection or platform when it comes to digital & ads campaign services. The cost variation depends on several factors, including the popularity and demand for advertising space on a particular platform, the targeting options available, the level of competition, and the type of ad format being used. For example, advertising on highly popular platforms such as Facebook or Google may come with higher costs due to the large user base and advanced targeting capabilities. Additionally, certain industries may have higher competition for ad space, leading to increased costs for advertising on platforms relevant to those industries. It’s essential for businesses to consider these factors when budgeting for digital campaigns and to optimize their budget allocation across different channels or platforms based on their specific goals and target audience.