We felt the word had had a pretty bad rap for the last two thousand years. It was part of an old story, one where people were embarrassed and ashamed of their periods, and taught to pretend they weren’t even there. Think about the marketing story of the last hundred years - a successful period has been presented as one that nobody can tell is there. We don’t believe in that story. We believe in a new one, where your period can be a symbol of your personal power. And if you want to feel like you’re having your period, because you are - then you can. Your period experience is up to you. Period.