Determining how much to charge for a fitness program will depend on several factors such as your expertise, qualifications, location, target market, and the value you bring through your program. Conducting market research to understand what others in your local area are charging for similar programs can provide a useful benchmark. Assessing your competition's prices while considering your unique selling points will help you determine an appropriate rate that reflects both market standards and your expertise. Remember to factor in costs related to planning sessions, creating individualized plans if applicable, ongoing support/guidance during and after workouts along with any material or equipment expenses.