Yes, we no longer live in a 9-to-5 society, and people will drive past your business location 24 hours a day. With a lighted sign, you have an opportunity to communicate with your existing and potential customer, even when your business is closed. Large corporations create “top of the mind awareness” when they constantly and consistently present their name, corporate logos, and products until their name becomes a household word and their corporate logos or graphics become synonymous with the corporation’s name. With a lighted sign on display 24 hours a day, the small business owner has the opportunity to create a “top of mind awareness” in their local community.