Common go-to solutions to increasing reach and engagement on social media include the following:  Post often to keep your business visible and maintain a strong online presence. Use relevant hashtags to join broader social media conversations and keep your content on theme. Team up with influencers to tap into new audiences who’ll vibe with your message. Run contests to score more attention and boost your lead-gen game. Respond to comments to build better relationships with prospects and customers and foster long-term connections.   Engaging content and timely responses are the secret sauce to boosting reach and overall interaction. Keep up a strong social presence using these strategies, and you’ll score a growing, engaged audience that’s more likely to interact and do business with you. An engaged audience means more conversions and sales.