The future of influencer marketing for 2020 and the years to come is micro-influencer marketing. Consumers are emotional human beings that decide rationally, but sentimentally as well. Trusting celebrities and stars is not that easy, as they are not that relatable and most people know that their paid advertisements/posts provide great profit to them.
However, micro-influencers are common people, just like you and me, and we feel way more related and trust their point of view. The engagement rates of micro-influencers are through the roof compared to celebrities and stars.