It's important to start applying the powder around your eye's inside corner. Then use a makeup brush to blend the product outwards. Avoid applying a lot of powder from the start because there's the risk of it becoming cloggy, and the product might set inside the more delicate lines and eye wrinkles. Instead, use a small amount of powder and add a little extra if needed. Use patting motions to blend the powder. I usually apply it with a brush, but you can also apply the powdered concealer with your fingers. Don't rub because the eye skin is highly sensitive.