Search Engine Marketing or SEM involves SEO and paid search ads. Based on your goal, one can create a distinct (data-driven) SEM strategy. For instance, if you want to drive more sales for your product, you can create a unique landing/product page and run an ad against it targeting a relevant keyword. Similarly, if you want more website traffic, you can publish more long-form content that’s optimized with relevant keywords and checks the E-A-T SEO parameters. For more information on SEM services, get in touch with us today.