API SaaS refers to a type of software service that provides access to pre-built APIs (Application Programming Interfaces) that can be used to enable specific functionalities in applications or systems.
Providers offer a range of APIs that can be used to perform various tasks, such as accessing data, integrating with third-party services, or automating workflows. These APIs are typically delivered as a cloud-based service, meaning users can access them via the internet without having to install or maintain software locally.
Just like with SaaS marketing overall (and developer marketing), API SaaS providers ensure that devs have the documentation and resources they need to use the product effectively. Some may offer development tools or SDKs (software development kits) to facilitate this process.
This type of product has become popular in recent years because it’s a low cost way for businesses to access powerful APIs without having to build and maintain them themselves.