Retail analytics is data analytics applied to retail data. Online shopping apps, point of sales (PoS) systems, supply chains, customer relationship management (CRM) tools, and supply chain management apps all rely on the insights gained through retail analytics.
For businesses, big data can be a gold mine from which to extract a competitive edge. Unfortunately for most, this data is often locked in legacy silos, warehouses, and data lakes—slowing insights, restricting innovation, and complicating IT operations. Your ability to benefit from retail analytics is tied directly to the data mobility within your IT infrastructure.