Internal links are a key factor for running a successful website. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.nnThere are tools that can automatically create internal links on your page, especially if you are running WordPress, but you should do this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.