During the COVID-19 pandemic, food and beverage trends shifted toward convenience and delivery. If a company didn’t have a strong digital platform for e-commerce, it had to make investments and reassess its distribution channels. This was often through Amazon, but other avenues for distributing products online became available as new specialty delivery services emerged.
Many businesses also shifted production of products from food service to retail, and adjusted product offerings based on changes in consumer eating and cooking brought on by the pandemic.
The need for assistance during mergers and acquisition is quite high as more businesses entered transactions. Interest from outside investor activity is heightened by strong corporate earnings combined. New early-stage investment firms, traditional private equity firms, and larger food companies look to acquire popular brands and seek new product innovation.
More companies also seek corporate sustainability reporting as environmental, social, and governance (ESG) issues become a strong consumer focus.
With the increased interest around transactions, businesses should have a strong foundation for how they plan to navigate a deal and thoroughly assess their options, especially as the market for IPOs and SPACs is at record pace