You’ll know your dog’s paws require a little TLC if they are dry and coarse to the touch or show any sign of cracking. Dogs' paws will need extra moisture, particularly in the cold, winter season so it is best to use paw balm preventatively during this time! Your dogs’ paws don’t need to be injured, however, to use a moisturizing balm! Use paw balm on healthy paws to prevent possible injury or discomfort.