That is an excellent question! I could tell you that we are the life of the party, social animals, and great conversationalists, but that wouldn't be true. We are actually a bunch of introverts that love research and getting work done. At Port Bell, we spend up to $3000 and up to 3 weeks of our time every year just on training and learning new SEO techniques. Google, Bing, and even Yandex are always changing, and we want to be ahead of the game for you.