The HydroLift name refers to two the concepts of hydration and elevation.  The concept of hydration is clear and simple and performed superbly by this product.  The concept of elevation or lift is a bit more complex.  This product provides a nicer looking complexion while aiding in skin rejuvenation and protection.  This is psychologically lifting.  Also, this product can result in a noticeable physical lift of the skin when utilized in the Amarte Korea facial massage regimen.