A CRM - constituent relationship management - platform can change the way your nonprofit operates - for the better. It is a database that stores all of your supporters’ data, including contact information as well as donations, donation dates, communication details, and more. Having all of this information at your fingertips helps you better understand and engage with your donors. Use your CRM to uncover donor trends, segment donors, evaluate the success of your fundraising efforts, and more. In short, a CRM will streamline your process while empowering you to strengthen your relationships with your donors, which can be the key to unlocking sustainable growth for your nonprofit.