Absolutely! TikTok provides integration with e-commerce platforms, making it seamless to promote and sell your own merchandise. Whether it's branded merchandise, clothing, accessories, or digital products like e-books or online courses, you can showcase your products within your TikTok videos. Utilize features like the "Shop Now" button to redirect interested users to your online store or preferred marketplace, creating a direct avenue for selling your merchandise to your TikTok followers.