Using cover letter and resume templates is a great way to get a basic outline to start and takes save a lot of time as all the formatting is taken care for you. However, it is highly recommended that your cover letter should be customized and tailored for each specific job and role that you're applying for. A personal cover letter shows you’ve done your research on the company and the position and it provides you with a great opportunity to stand-out from the rest of the competition. There are several ways to make a cover letter more personal. One way is to connect your personal value to the company’s values. This requires time and research on your part. Read the website and browse their social media profiles to get an idea of what is important to them. Some companies value the bottom line while others focus on their long-term effects on the world, and if you understand that, you can tie your personal values and work ethic into their goals.  When possible, use the hiring manager or recruiter’s name. Not only does this personalize your letter, it also ensures that your application goes to the right person.  Share your professional goals. Discuss how the job directly impacts your career path and what you’ve done to create a solid foundation. Pinpoint how the job you’re applying for matches your long-term goals and how you will be an asset to the company. As you do research to personalize your cover letter, you learn more about every company. This can also give you insight into companies that you don’t want to work for, whose values don’t align with yours.