According to Gartner’s Magic Quadrant for Web Content Management 2020, listed below are the functions that CMS features need to have: Basic and advanced content creation functions such as templating, workflow and change management Content repository that provides metadata about the content Key website management features such as the layout of the website, menus and navigation options Content deployment tools Analytics and Personalization capabilities Integrations via APIs, to connect with digital commerce platforms, social media platforms, and marketing automation platforms Hybrid and API-driven omni-channel content delivery options