If a business serves a market in a particular region or area, it should be using a local search engine optimization package so that its SEO efforts are focused on an audience that will turn into customers. This can include: ● Bars and restaurants ● Real estate companies ● Law offices ● Medical service providers ● Auto dealers ● Local contractors ● Stores and boutiques ● Hair salons If your business depends on foot traffic or has a service area, then local SEO can help you rank and get more customers.