Maintaining an excellent relationship with customers is one of the linchpins of a prosperous enterprise. When you connect with customers on a personal level, you inspire loyalty and increase your chances of generating more sales.
According to research by Microsoft, 90% of Americans consider customer service as a deciding factor on whether or not they will do business with a company. This underscores the critical role that excellent customer relationship management software plays not just in retaining customers but in attracting new ones.