Way too many marketers end up investing a lot of time and energy into social media marketing without seeing a corresponding ROI. At Justwords, we follow these three principles to ensure effective results:
Thorough research
Research the target audience and their pain points, the platforms they use, and the messaging you want to convey.
Measuring results
Be relentless when tracking results — obsessively track outcome-oriented metrics that actually matter to your business.
Building a community
Social media is a great way for brands to indulge in a two-way interaction with their customers. It’s the only marketing channel that allows customers to engage with the brand and build a loyal community of users.