If conversions are not showing in Google Analytics 4 (GA4) when you're using Chrome's incognito mode, there are a few possible reasons for this:1. **Cookie Restrictions**: Incognito mode in Chrome restricts the use of cookies. Since GA4 relies on cookies for tracking user interactions and conversions, this restriction can prevent data from being recorded properly. This means that conversions occurring in incognito mode might not be tracked or attributed correctly.2. **Network Request Blocking**: Chrome's incognito mode also disables some browser extensions and settings that could affect network requests. If specific extensions or settings block the network requests needed for GA4 tracking, data could not be captured.3. **Tracking Parameter Issues**: Ensure that the tracking parameters (like UTM parameters) are correctly implemented and are not being stripped out or modified when users are in incognito mode. Sometimes, extensions or settings can alter URLs and remove tracking parameters, affecting GA4's ability to attribute conversions.4. **Delayed Reporting**: GA4 data processing can sometimes experience delays, especially in the incognito mode where the browser behaviour differs. Wait for some time (typically a few hours) to see if the conversions appear in your GA4 reports.To troubleshoot this issue, you can try the following steps:- **Test without Incognito Mode**: Verify if conversions are tracked correctly in GA4 when not using incognito mode. This can help confirm if the issue is specific to incognito mode or if there are broader tracking issues.- **Check Browser Extensions**: Disable any browser extensions that might interfere with tracking or modify network requests. Extensions related to privacy or ad-blocking can sometimes affect GA4 tracking.- **Inspect Network Requests**: Use Chrome Developer Tools (Ctrl+Shift+I or Cmd+Option+I) to inspect network requests and check if the GA4 events and parameters are being sent correctly. Look for any errors or blocked requests.- **Review GA4 Configuration**: Double-check your GA4 configuration and ensure that the tracking code is implemented correctly on all relevant pages.Monitor Real-Time Reports: Use GA4's real-time reports to see if conversions are being tracked immediately when they occur. This can help identify whether the issue is with real-time tracking or reporting delays.By systematically checking these points, you should be able to determine why conversions are not showing in GA4 for Chrome incognito mode and take appropriate steps to resolve the issue.