A conversion model is a framework used to analyze the effectiveness of marketing campaigns. Conversion models are essential in digital marketing, as they help advertisers understand the factors that influence user behavior and optimize their campaigns to drive better results such as sales, registrations, and subscriptions.
Conversion models involve tracking and evaluating user interactions with marketing campaigns, websites, and mobile applications to identify the most effective strategies for driving conversions. They are essential for businesses to maximize their return on investment (ROI) in marketing efforts and improve overall customer acquisition.