Using the right set of keywords is important to ensure the success of your Google Ad campaign. The following are the steps to choose the right set of keywords for your Google Ads:
1. Understand the keywords that are relevant to your website or business
2. Put yourself in customer shoes to think, which keywords are more likely to be used
3. Avoid using general keywords, use specific and targeted keywords.
3. List different variations of keywords that include colloquial terms, synonyms for your products.
4. Use Google tools like Google Keyword Planner to get ideas of primary keywords.
5. Exclude negative keywords.
6. Use keyword matching options.
7. Use location and language targeting to ensure maximum reach and ad appears in front of your target audience