The Quibbler provides strange items like as conspiracy theories and debates about fictitious creatures; it also released Rita Skeeter's conversation with Harry Potter about Lord Voldemort's return. Their slogan is "News You Can Use". To date, The Quibbler has published 728 issues in an irregular monthly schedule. They are based in Chicago but their editor-in-chief is from London. They have never been profitable and often requires financial help from their parent company, Weekly World News Media, to survive. However, since its inception, they have won several awards for their writing and art. Their website claims that more than 100 million people read a Quibbler every month. This makes them the most read magazine in the world! However, this claim is disputed by others who say that this number is too high and there are other magazines with a much larger readership. In any case, The Quibbler is still very popular especially among fans of magic and fantasy.