Choose this goal if you want to achieve a certain return on investment (ROI), also known as ROAS (Return on Ad Spend). Adspert calculates the ROI as follows: conveyed profit before ad spend divided by costs. For a successful ROI optimization your conversion tracking must register conversion values. Proceed the following way: 1. Calculate your goal ROI: ROI = Sum of profits before ad spend / Sum of ad spends 2. Enter your goal ROI in Adspert. 3. Typically your goal ROI is > 1 if you want to make profit. Example: ROI = Sum of profits before ad spend / Sum of ad spends = 10.000,- EUR / 5.000,- EUR = 2 In this example you enter “2” as goal ROI in Adspert.