In 2010, a group of scientists from the National Institute on Drug Abuse (NIDA) set forth to figure out how they could use science to educate teens about drugs and alcohol. Their task was to come up with creative ways to dispel myths kids often find on TV, through music, in movies, or from social media. Initially, the NIDA group decided that “Facts Week” would focus on drug use and addiction. In 2016, NIDA partnered with The National Institute of Alcohol Abuse and Alcoholism (NIAAA), and alcohol became part of the agenda.