Just like the functioning of every human body part is important, so is every element of an email to generate a better ROI on each campaign. Let’s see the ways to create an engaging email.
Recipient: First/last name of the email recipient, a proper database of recipients is a must to run an effective email campaign.
Sender: It is the sender’s Internet email address. Sender’s email name is really important, and if your subscribers can’t recognize your email address from the email id or a name, then there are chances they may unsubscribe from your list.
Subject Line: The subject line is a description of the topic of the message. Make sure you try and use personalization in the subject line with other content.
Images:The right use of an image with content, the format of an image like JPEG or PNG with a good resolution and lighter size will help email to upload faster.
Call to Action (CTA):The Call to action button is the most important element of email campaigns. A CTA (Call to Action) button grabs the user or subscribers attention and encourages them to take action.