The most important thing is to keep your forms short and very easy to complete. It can also be a good idea to explain how the information requested will be used and saved. This will help to create trust. Depending on the type of form, you can also include a type of incentive like a discount off their first purchase. Then, before making the form live on your website, take the time to test it first. Rather than completing it yourself, it’s better to get some friends, family, or colleagues.