To write great content, it is important to self-assess your content regularly in order to identify any areas that need improvement. Prioritize providing a great page experience by ensuring that your content is user-friendly, easy to navigate, and visually appealing. Focus on creating people-first content that is engaging, informative, and tailored to your target audience's needs and interests. Avoid the pitfall of creating content solely for search engines, as this can lead to poor user experience and lower rankings. Familiarize yourself with E-A-T (Expertise, Authoritativeness, Trustworthiness) and the quality rater guidelines to better understand how search engines evaluate and rank content. Lastly, always ask "Who, How, and Why" about your content to ensure it delivers value, meets user expectations, and fulfills its intended purpose.