Designers will often take the social icons and change their colors to match the color of the brand they are designing for. So instead of just using blue for Facebook, red for YouTube, and cyan for Twitter, they will make them all match to the “brand orange” that matches your companies’ colors. This is a nice effect and can be used to keep social icons from distracting from your logo or other brand elements because of their colors.
Designers will often do this in a program like Adobe Photoshop, Adobe Illustrator, or Sketch. If you don’t have one of those programs there are some free alternatives available like Gimp and Inkscape. Otherwise the Signature.email editor has the ability for paid accounts to choose both a background color as well as an icon color and match them to your brand colors with a few clicks. Its one of the things that sets our service apart from all of the others!