TikTok Pixel Helper is a support tool provided by TikTok to help users manage and test the implementation of TikTok Pixel on their website easily and effectively. The tool offers features like checking if the Pixel is installed properly, tracking website events, and providing insights into data collection from users. By using TikTok Pixel Helper, users can ensure that Pixel implementation on their website is accurate and effective, thereby optimizing advertising campaigns on the TikTok platform in the most effective way.