The six core copywriting skills you need to succeed as a copywriter are: 1. Research skills: You should be able to research thoroughly and quickly about any topic and be able to produce work to an expert’s standard. 2. Strong writing skills: You should aware of different forms of writing and copy that can range from long-form (journal, articles) to short-form (product descriptions, advertisement slogans, jingles) 3. Good communication skills: You need to have good verbal communication skills- to be able to speak up in meetings, present ideas, negotiate with the clients, initiate sales pitches, and work with different teams. 4. Technical skills: You should be aware of how to apply SEO and a range of other technical and computer skills to be successful in online copywriting. 5. Adaptability: You should be adaptive and willing to learn about new technologies as they emerge. 6. Creative thinking: You should be able to think out of the box and bring up new innovative ideas to promote brands and businesses in an engaging way.