We can assist in the production of effective website copy. Depending on your budget we may work with you directly or utilse a specialist partner to ensure your content is suitably search engine optimised. If you would like to draft copy for your website then we suggest supplying it in the following format:One document for each page of your websiteEach document should be named with the required web page titleThe page title should include your chosen primary keyword/phrase for SEO purposesThe pages primary keyword/phrase should be included in the H1 heading of each pageYou should include your page’s meta description at the head of each document (50 – 160 characters, which should include your primary keyword/phrase for the page). Note the meta description can be used by search engines when displaying search results.Finally you should include secondary keywords (usually close variations or synonyms of your target keyword/phrase) for each page of your website. As a rule of thumb you should include 2 -5 secondary keywords per page, dependant on the length of your copy and these should be included in sub headings and utilised in relevant internal links. Photography should be supplied.Place images within the flow of your document as you would like them to appear i.e. relevant to the copy they are illustrating.If images are relevant to the content of your page (rather than being purely decorative) they should be captioned with Alt text relevant to their content. Remember to utilise your keywords/phrases as relevant when doing this.Images should also be supplied seperately to your content document so that we can access and optimise the best quality of images for use on your page.Stock photography Please ensure all photography supplied for use on your website is appropriately licensed.We can provide assistance with selecting stock photography.Video content can be uploaded to a platform such as YouTube or Vimeo.Please get in touch if you need any help with this.If you have video files that require editing or optimising before they are suitable for uploading then we can help you with that.
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