A content audit is a process used to assess the quality and effectiveness of existing content. It involves evaluating each piece of content to determine if it is meeting the goals of the content marketing strategy. To perform a content audit, start by making a list of all of the content assets that are currently being used, such as blog posts, e-books, videos, and webpages. Then, evaluate each asset to determine if it is meeting the goals of the content marketing strategy. Finally, make a list of actions that need to be taken to improve the content and ensure it is meeting the goals of the content marketing strategy.