I)They can focus on providing digital services to a specific subset of customers. II)They can digitize a single channel before expanding their digital services to support other channels. III)They can talk to customers and employees, study their habits, and identify opportunities to scale digital transformation with technology providers. IV)They can hire consultants to develop a digital transformation plan for their business. [bg_collapse view="button-orange" color="#4a4949" expand_text="Show Answers" collapse_text="Close Answer" ] III)They can talk to customers and employees, study their habits, and identify opportunities to scale digital transformation with technology providers. [/bg_collapse]