The role of LIC ADO officer is to recruit and train agents for selling or marketing LIC policies to assigned areas. The LIC ADO officer also has to motivate and guide agents to achieve their targets, analyze their performance and potential, provide after-sales service and support to customers, generate new business opportunities and leads, conduct market research and surveys, and adhere to the rules and regulations of LIC of India. The LIC ADO officer is a sales and marketing job that involves considerable movement and travel within the assigned area.