Mobile geofencing has a number of use cases for marketers such as sending push notifications for particular geographic locations. Aside from notifications, retail stores can use mobile geofencing to send personalized promotions to their customers as they enter a particular location, for example if they’re within a certain distance from the store.
A few examples of mobile geofencing use cases include increasing foot traffic to a physical retail location by triggering notifications to nearby users, improving the customer experience by offering promotions to users within a particular region, and so on.
As Buildfire highlights:
Through geofencing, you’re able to trigger instant messages that pique a customer’s interest and nudges them to come check out the latest deals in your store. Remember that 90% of SMS are read within 3 minutes — so, geofencing campaigns help consumers make informed and instant decisions.
One of the key benefits of using mobile geofencing is the ability to deliver push notifications to the right people at the right time. For example, a new fast food location could send a coupon for a free drink voucher as they walk by the restaurant.
Despite the capabilities of mobile geofencing, it’s important for marketers to consider the privacy of users and avoid over-using the technology and either annoying or oversaturating users with notifications if used too excessively. In addition, there are a number of legal and data privacy considerations when it comes to mobile geofencing, so it’s key to ensure any data collected from a campaign is handled correctly in compliance with local laws and regulations.
That being said, mobile geofencing offers a variety of opportunities for marketers to reach and engage with their targeted audience in a relevant and personalized way. In short, mobile geofencing can be used to drive more awareness, increase sales, and build customer loyalty.