We know how important defining your ideal customer is. That’s why in Prospector, we give you the ability to narrow down the leads while building an email list for cold outreach campaigns. To help you get one step closer to your customer, you can select up to 6 filters to narrow down your search. There are no restrictions on how narrow your search can be. However, we suggest broadening your filtering, especially when filtering by location so that you have access to a larger lead list. This is especially important if your company has a product or service that can serve a global market. The idea is to hit the sweet spot - don’t go too narrow, don’t target too wide.