Whilst all content has the potential to be a great asset to your marketing strategy, optimised content is truly the best way to take it to the next level.
Here are our content specialists’ top tips for optimising your content;
Create relevant headings including long-tail keywords. Conduct research in order to establish the most searched terms and phrases surrounding your topic or industry. Use this research to create highly effective, engaging headings
Ensure your meta descriptions are fully optimised
Plan and write with user intent in mind. Creating content and sections directly answering user queries is an excellent way to do this.
Use tools such as Yoast where applicable to ensure all elements of your content are correctly optimised. This will help avoid keyword stuffing, and ensure that your content is easy to read.
For more information on how to create high-performance optimised content, check out our ‘SEO Copywriting 101’ blog post and webinar!