Many marketers who are unfamiliar with audio ads are hesitant to buy ads through Spotify. However, there are numerous benefits to buying a Spotify ad. In addition to being used by over 400 million monthly users across the world, Spotify ads are particularly powerful for millennials and Gen Z generations as well. The platform is user-friendly and designed to help marketers of all skill sets create targeted messages that boost ad revenue across the board. Finally, Spotify ad types are varied and affordable.