There are many, but I think an important one for VR experiences in particular is to make them accessible.  Accessibility is often one of our pillars here at ILMxLAB, as we believe that Star Wars is for everyone, and it is a mantra our game director Jose Perez III hammers home often.
When creating experiences like these, making it easier and more comfortable to play is incredibly important. In this experience, we have many options for accessibility. We have subtitles to read what the characters are saying, options for movement that range from smooth to teleportation, seated or standing modes, and more to allow players to choose how they play.
Several options are given to the player to set before they even start the experience so that they are as comfortable as possible. This way, players of all types can enjoy the experiences we create.