We started this series of free trainings and work sessions after the first set of findings from our research: The top 3 issues of b2b Content Marketers. The trainings were a continuation of the research to dig deeper into those issues and see how we can find solutions for them.
During lockdown, these training managed to fill a gap and decrease stress levels with fellow marketers, who experienced increased demand for digital marketing knowledge for their teams.
We didn’t plan for it, but those sessions also helped us learn a lot about figuring out how to plug in digital channel tactics into existing marketing mixes of established companies, who were recently turning into digital and were operating with limited resources. These solutions are specific for every company and are born only through open discussions.