Integrating social media into your live stream event is an excellent way to get more people engaged and talking about the event. To start, actively engage your audience by encouraging viewers to comment, share their thoughts, ask questions, etc. throughout the broadcast so they feel like they are part of the experience. Additionally, utilise hashtags and other social tools in order to create buzz around your livestream—this can be done before, during, and after the event in order to drive even more attention towards it (and if possible, offer giveaways or discounts for attendees who follow certain steps). Finally, try leveraging influencers by having them join your stream as guest speakers or moderators—this will not only add value but also help you reach a much wider audience.