Facebook has been restricting your business's reach for years while getting all of your local customers on their platform. In 2015 a regular Facebook post would reach over 40% of your followers, today that post will only reach 2%-4% of your followers. Facebook has slowly become a pay to play platform without letting anyone know. Good news though, the big companies still haven't figured out Facebook so you have the opportunity to get in front of customers at a low cost. In 2020 we are seeing a cost of $3-$6 to reach out to 1000 people on Facebook, the lowest cost advertising program out there outside of Youtube. With Facebook your customers are only a single click away from getting to your online order or reservation page making redemption rates for your advertisement higher than any physical platform.