Alo Yoga is a renowned yoga apparel brand founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles, California. Their vision was to create stylish and functional activewear that catered to both yoga practitioners and fitness enthusiasts.
The company's Unique Selling Proposition lies in its ability to blend fashion-forward designs with high-performance fabrics suitable for various fitness activities, particularly yoga. Alo Yoga's clothing is known for its excellent fit, durability, and moisture-wicking properties.