Developing executive presence and enhancing personal branding requires a combination of self-awareness, skill development, and intentional actions. Leaders can work on their executive presence by improving their communication skills, active listening, emotional intelligence, and body language. Seeking feedback and practising self-reflection can also help in refining these attributes. For personal branding, leaders should identify their strengths, values, and unique qualities and align them with their professional goals. They can leverage platforms like social media, public speaking engagements, and networking events to showcase their expertise and engage with their target audience. Consistency and authenticity are key factors in developing a strong executive presence and personal brand that inspire trust and authority.