There are many facets to search engine optimization. But, if you’re just getting started, there are a few key points you should consider. First, make sure to optimize your website for the keyword phrases your target audience is searching.  Don’t assume you know what they’re searching in your area. Rather, make sure you know.Once you’ve identified what your audience is looking for, focus on creating relevant and highly valuable content on your website. The content should answer every question your target audience is asking and should ask. Next, make sure you’re developing great relationships with other websites and making it so those websites create links to your website. When someone links to you, this is called a backlink. You want as many high quality backlinks as you can get. Also, before you start doing SEO, make sure to brush up on black hat SEO tactics to avoid.