With the advent of mobile, users now expect all websites to be fast, even if they are being accessed “on the go”, using a low-bandwidth internet connection. According to research conducted by Kissmetrics, 1-second delay in page response can result in a 7% reduction in conversions. Google has also been advocating for faster page response and indirectly “penalises” websites in search results when the page speed doesn’t meet their standard, i.e. score at least 70-80 out of 100 in their Page Speed performance test.
Therefore, faster page loading can improve the overall performance of the website, from search marketing performance to lower bounce rates & higher conversions.
At what. we recognise that improving in page speed requires a combination of various factors, from server response time and frontend optimisation to tracking dependencies and content optimisation.
Although our approach works for all platforms, we are proud to have optimised sites built using WordPress, Django, DjangoCMS, Hybris and Magento.
Our approach starts with an assessment and benchmarking phase to see what can be improved and how the improvements would impact business performance.
Deliverables:
Google Pagespeed report analysis and recommendations
Transfer of technical expertise and know-how and coaching of your developers
Review after implementation