The Social Dilemma emphasises that social media shows each individual different updates and information based on what they interact with (like, view, share and so on) the most. So, each person has their own reality with their own ‘facts’. For example, if you type into Google ‘climate change is...’ it will auto-fill in differently depending on where you live (e.g. a hoax, caused by humans, a natural phenomenon, real). Everyone is seeing completely different worlds.