Traditional and consultative sales differ in focus, customer interaction, and methodology. Consultative selling prioritizes customer needs.  Salespeople listen to identify individual problems. They then tailor solutions to these needs, fostering customer-centricity and long-term relationships.Traditional sales focus on the product. Instead of exploring the customer's unique situation, focus on features and benefits. Sales goals may overshadow relationship-building. Consultative selling involves problem-solving. Salespeople identify customer needs and sell the product. This method promotes open-ended questions and dialogue to better understand customer needs.In traditional sales, the salesperson does most of the talking and persuasion. Product features and pricing may be prioritized over customer issues. Consultative selling prioritizes value-added interactions. It provides insights, expertise, and customized solutions to customer challenges or goals, resulting in a mutually beneficial outcome. Traditional sales can be product-focused with standardized pitches and transactions.