Here are some ways to identify the target audience for a website’s reverse silo strategy:
Analyze your website traffic: Use analytics tools like Google Analytics to identify your website’s current audience demographics, interests, behavior, and location.
Conduct customer surveys: Reach out to your existing customers or website visitors and ask them to complete a survey to gather information about their interests, needs, and preferences.
Use social media analytics: Analyze the engagement and demographics of your social media followers to gain insight into your audience’s interests and behavior.
Research your competitors: Research your competitors and their target audience to identify gaps in the market and opportunities to differentiate your website’s content.
Use buyer personas: Develop buyer personas based on your research to create a clear picture of your target audience’s characteristics, goals, and pain points.