Along with MAM, you might also come across the terms video asset management (VAM), video digital asset management (VDAM), and digital asset management (DAM).
VAM systems or VDAM solutions focus specifically on managing video files. The solutions typically include deep integrations with the video production process, such as advanced editing. Many VAM solutions can combine multiple elements and multimedia files, as well as workflows from different third-party vendors.
DAM and MAM
You can use MAM software to manage video and multimedia files as well as other file types. These are legacy solutions that are typically used in managing the breadth of an organization's brand assets. Many DAM solutions aren’t as advanced as a VAM and MAM system—they might lack deep integrations and workflow management. They might also be restrictive on file size and can’t manage large files. Despite this, the terms DAM system and MAM system are often used interchangeably.