Identify powerful community figures and encourage them to tell their own stories. Spend time reflecting, getting to know individuals in the community, and focusing on those who have wonderful stories and tell them effectively. When you're ready to begin production, tell them you want them to tell their narrative in their own terms. Give them freedom within these constraints to create something unique. Now, having told you how we wrote our community story, we would like to tell you about some of the challenges we faced along the way. The first challenge was finding someone willing to tell our story. We knew it had to be someone with charisma and authority who could connect with our audience. After all, this is what advertisers pay big money for! They want to reach an audience that are interested in what this person has to say. It needed to be someone who could appeal to men and women, young and old. After much research, we decided on Dr. Seuss because he can speak to everyone no matter what age they are. He can also tell a story really well so people will listen intently when he speaks. The second challenge was finding a way to make his story relevant today. Like most children's books, Dr. Seuss' stories often focus on topics such as friendship, family, and love. But what makes his stories special is that they always teach us something too.