Properly vetting your advertising in the early stages of development ensures your messaging is understood and well-received, and gets you that much closer to customers committing to your desired call to action. Your ad testing should be dependent on the development stage of your product. If your product is still an idea, consider honing in on the name or imagery. If your product has already been introduced on the market, focus on its messaging or signature elements.
This ad testing template is for you whether you need inspiration, a guideline that can be customized, or are starting from scratch.