Citations and backlinks are both important elements in the world of search engine optimization (SEO). Citations refer to the online mentions of a business's name, address, and phone number (NAP). They are typically found on business directories, review sites, and social media platforms. NAP citations are not clickable, providing valuable information about a business's location but do not direct users to their website. However, U+NAP/NAP+W citations include clickable links that can drive traffic to the company's site.
On the other hand, backlinks are direct links from external websites to a specific page on a website. They are essential for improving a site's authority and visibility in search engine rankings. Unlike citations, all backlinks are clickable by definition, leading users directly to the referenced webpage. These links serve as endorsements from other sites, indicating to search engines that the linked content is relevant and trustworthy. Both citations and backlinks play vital roles in optimizing a website's visibility and driving traffic to its pages, providing different benefits to businesses in the online landscape.