Turtle Marshmallow Crunchies is similar in taste and concept: vanilla cereals with small crunchy marshmallows. But Turtle Marshmallow Crunchies is a healthier version. Turtle Marshmallow Crunchies contains 30% less sugar and is organic. But most importantly, Turtle Marshmallow Crunchies uses natural plant extracts to color the mashmallows, whereas Lucky Charms uses substances (Trisodium Phosphate, Red 40, Yellow 5 & 6, Blue 1) that are so bad, that some of them are actually banned in Europe.