A "community leader" is a term used by secondary sources (most notably the media) to describe a person commonly considered to represent a group. To understand community leadership simply, consider it leadership in, for, and by the community. Thus, a community leader leads others to follow because they believe the leader knows what needs to be done to achieve goals within the community. Community leaders can be of any age or gender but are most often members of a community organization or its surrounding society. They may hold public office in their community's government or lead non-profit organizations. Perhaps more commonly, they may have gained fame or notoriety through their actions.