Now this also depends on the exact promotion, but usually how it works with bet365 poker promotions that give away entry to live events is that you take part in qualifier tournaments. Then if you win the qualifier tournaments, you can either win tickets to a big Live Event or a package. Packages cover your entry as well as extra spending money, which you can put towards accomodation and travel costs. These are a great way to get to an event you might not otherwise shell out for. But before you take part in the qualifier, make sure you're free to travel if you do win a spot!