12:00 PM – 12:30 PM Speaker: Mark Goodearl, EFI Presented by EFI Join us for an educational presentation where Mark Goodearl, Senior Ink Product Manager, will be your guide through the vast landscape of EFI's printer portfolio and applications. Delve into the world capabilities, characterized by a Swiss Army knife approach to the “”Yes”” business, exploring diverse applications from wallpaper, flooring, and carpet to posters. Mark will shed light on the remarkable features of the EFI portfolio, including protective clear and cameras for DSP, showcasing how these elements enhance the overall graphic experience. The presentation will also navigate the transition to textiles for fabric signage, table coverings, and flags, unveiling the potential of water-based inks with both inline and offline solutions. Be prepared for an insightful journey into the innovative possibilities of sign and display graphics, as Mark Goodearl unveils a spectrum of applications that redefine the industry landscape.