If you don’t want your IP address to be abused by big corporations and advertisers, use a VPN (virtual private network). VPN services effectively replace your IP address with one of their servers, making websites think you’re in another country.
This drastically increases your privacy: your geolocation isn’t exposed to anyone. Besides, you can access websites, watch films and TV shows, view content, and listen to music that might be blocked for you based on your IP address.