The first type of ad that utilizes the Messenger platform is the click to Messenger ad. These ads do not actually run in-app but instead in Facebook itself. Click to Messenger ads are set up nearly the same way as any other ads are on Facebook. The only difference is that these ads have a call to action button that reads “Send Message” as opposed to anything else.Just like the name suggests, once a consumer clicks your click to Messenger ad, they will be direct to the Messenger app. Not only will they be sent to the app, though, they will also immediately be connected to your business.