Innis sent a dedicated email to all students (Nov. 2020), including a video from the registrar, describing the process and importance of completing the Equity Census. The email was opened by 56% of recipients. 104 students clicked the Equity Census link. 97 people have watched the video to date. Beginning August 2022, Innis launched a social media and email campaign to promote the Equity Census (Aug. 29, 2022), highlighting the importance of its identity-based questions. Promotion continued in the inaugural Black Student Experience newsletter (Nov. 23, 2022).