Knowing what type of email to send at what time is crucial. Here are four types of emails you can send :
Promotional :
Promotional emails are a strategy to send a commercial message to your subscribers, usually with a call to action at the end. These emails contain offers, brand announcements, event invitations, product releases, and more. They encourage people to take a specific action, such as making a purchase, downloading a file, or subscribing to a service. These emails are pretty effective, with 66% of customers making a purchase due to receiving them.
Relational :
Relational emails are a technique to provide informative content to your consumers through newsletters, corporate updates, blog posts, and other means. These emails may not have a call to action to make a purchase, but they can help you improve your relationship, create trust with your subscribers, and position you as an industry thought leader.
Transactional :
Transactional emails are automatic emails that respond to a customer's specific action as a trigger email. A purchase confirmation and shipping details are examples of transactional emails. They may not add much value to your customers, yet they are expected; failing to deliver these emails can reflect unreliability to the consumer.
Triggered :
Trigger emails are one-to-one emails between the customer and the brand, personalized for a specific event; they get triggered by the customer’s specific actions or behavioral patterns. Trigger emails include welcome communications, abandoned cart reminders, birthday messages, and transactional emails. These emails are part of the automated cycle and are highly tailored for the user, resulting in a two-fold increase in open rates compared to other emails.