An online store has a number of advantages over a brick-and-mortar store. For one, it eliminates the overhead costs associated with maintaining a physical location. An online store also gives you the ability to reach a global customer base with ease. Additionally, an online store is open 24/7, which means customers can shop when it’s convenient for them. Finally, an online store allows you to collect data about your customers and their buying habits, which can be used to improve the shopping experience and target marketing efforts.