Smaller businesses sometimes make the mistake of not being distinctive enough in their offering. Yet in a world where customers are spoilt with choice, you’ll need a unique edge to connect with them instantly, if you’re aiming to be successful in the long run. Some examples:Provide superior customer serviceOffer a lower priceDeliver higher qualityOffer faster shippingCater to a narrow nicheBe positively surprisingBe green or socially activeNote: the aspect of price is rarely the only reason why people will buy a product.