Data suggests that companies that are primarily centred on design such as Apple, IBM, Coca-Cola, etc. outdid the industry’s average performance by a whopping 228% from the year 2003 to 2013. The story of Google and Airbnb has also been quite similar!
It is the inclination and heavy investments of these companies in UI Design and User Experience on the whole, that they’ve made such leaps. Needless to say, following the suit and investing in UI design can help achieve comparable success for your business as well!