Society's perception of authenticity significantly influences consumer behavior towards luxury goods. The concept of authenticity holds immense value in the realm of high-end fashion as it symbolizes exclusivity, craftsmanship, and prestige associated with designer labels. Consumers often seek authentic luxury items not only for their superior quality but also for the status they confer upon individuals who own them. The desire for genuine products stems from societal norms that equate brand recognition with social standing and success. As a result, consumers are willing to invest substantial amounts in authentic luxury goods as a means of signaling their taste level or affluence within society's hierarchy.