We can’t make a blanket recommendation without a very basic understanding of your brand, voice project, and customer profile. However, we can say that it’s easier to find a female voice that most people will like than a male voice, for lots of complex historical, biological, and societal reasons, especially in support-type applications like contact center recordings and virtual assistants. Male voices play well for specific business types – technology, financial, and certainly guy-focused products and services. Women’s voices are more often described as sounding warm, caring, understanding, and empathetic; men’s voices as confident and assertive. Obviously, these are generalizations, and we have many voice choices of all sounds and styles to consider for your project.