Though there are a number of reasons why voice search marketing is more effective for small businesses. First, when people use voice search, they tend to be looking for local businesses. So if you're a small business targeting your local community, you'll want to make sure your website is optimized for voice search.
Second, when people use voice search, they're usually looking for quick answers. So if you can provide concise answers to common questions about your business, you'll be well-positioned to capture those clicks from voice searchers. Finally, since most people are using voice search on mobile devices, it's important to make sure your website is mobile-friendly.