Google Analytics provides a wealth of data and insights about your website, including: Visitor demographics: You can learn about your audience’s age, gender, location, and interests. Traffic sources: Discover how users find your website, whether through search engines, social media, referral sites, or direct visits. User behavior: Analyze how visitors navigate your site, what pages they visit, how much time they spend, and their engagement levels. Conversions and goals: Track and measure the performance of your goals, such as newsletter sign-ups, form submissions, or e-commerce transactions. Website performance: Monitor site speed, page load times, and other technical metrics to ensure optimal user experience.