Hand stitching and heat press are patch attachment methods. Generally, we recommend hand stitching, it’s done by our in-house team of awesome seamstresses, and has the look and feel of a custom, durable, high-quality product. This patch will remain on your hat as long as your hat remains in one piece. Heat pressing is used for die-cut patches that cannot be stitched. It’s also a great lower cost option for hats you intend to give away. We cannot guarantee the permanent longevity of heat pressed patches and we assume they are subject to long-term exposure to the elements.