In order to cross-sell successfully, it's important to know when is the best time. If a company tries to sell to a client at the wrong time, it can damage the relationship with the customer moving forward or nullify the original sale entirely. However, there’s no single approach, rule, or one-size-fits-all method that dictates the best time to cross-sell. Only by remembering the central goal of cross-selling – to encourage a customer to purchase a product, solution, or service that complements the original purchase – businesses can time the sale just right and further support success. Simply put, the best time to cross-sell is when the sale makes sense.