One MILLION DOLLARS *touches pinky to corner of mouth*
No, but seriously, the amount you forecast as your budget for TikTok ads will depend on a few different things:
Goals: If you’re after a general awareness campaign, this is going to look quite different cost-wise than a highly targeted campaign.
Campaign length: An infeed campaign that runs for two days isn’t going to cost nearly as much as one that’s scheduled to run a full month.
Industry or niche: If you operate in a wide-reaching industry (e.g. fashion, beauty) chances are you’ll be spending a bit more than a highly niche one.
It’s also important to know that an expert TikTok marketer will be able to monitor the campaign closely and perform optimisation actions to maximise your return on investment. That is, they’ll recognise elements that are underperforming and those that are doing well, and optimise accordingly to ensure the best outcome. This is why it pays to bring in the pros.