A Google SERP is any Google Search Engine Results Page (SERP) feature that is new and is distinctly different from a traditional organic result. SERP Features are specialized display results on SERPs that are meant to provide users with quick and helpful information. Google intends for these to require minimum user effort. These features include AdWords and Product Listing Ads, Related Answers, Instant Answers, Knowledge Panels, Things to Do, Local Packs, Image Carousels, Featured Snippets, Top Stories, AMP, Discover More Places, etc.