Google Adwords is a generic search engine with a higher audience-base, cost-effective advertising options and a wide range of ad formats. Facebook also has a vast audience but it isn’t actually a search engine and not everyone on Facebook is looking to buy something. The major benefit of Facebook is its social aspect which prompts effective user interaction and communication with appealing visuals in ads. Other benefits include multiple targeting options and a high ROI. We recommend using both Facebook and Google ads for maximum results.