Whether or not you should smile in your headshot depends largely on your industry and the personal brand you want to convey. Smiling can make you appear approachable, warm, and friendly, which is ideal for people working in industries that require strong interpersonal skills, such as customer service, sales, or public relations.
A smile can make your headshot more inviting, helping people feel comfortable and connected with you from the very first glance. For example, freelancers or entrepreneurs aiming to build trust with potential clients may benefit from a friendly, open expression.
On the other hand, certain industries—particularly corporate or more formal professions—may require a more serious or composed look. In fields such as law, finance, or executive roles, a neutral or more focused expression might better convey authority, expertise, and professionalism. Ultimately, the choice to smile or not should be dictated by how you want to be perceived and what is appropriate for your field.