There are two main differences: The ability to understand search intent to deliver more accurate results and the ability to easily customize what is shown on results pages. Most site search tools generate results by scanning product descriptions for keywords. For example, if some searched for ‘black guitar’, the search results would deliver not only guitars that were black, but also black guitar strings, black guitar cases, black guitar cables, and other similar results. Customers are left with an overwhelming number of choices to search through and are no closer to knowing which option is best for them. Zoovu’s Search Studio operates differently. It starts with our AI, which translates product data into attributes that reflect customer needs. It uses these attributes to understand what a customer is searching for and providing the products that best fit the search intent. Customizing search strategy and results is often complex and time-consuming, or a nonexistent feature in most site search software. Zoovu combines simple, visual, and no-code design tools that allows you to customize and launch search results in a few minutes. For example, you can choose to display certain products at the top of searches, direct to special promotional pages for certain searches, or embed promotional banners or links to guided selling assistants on search pages.