Here are three common mistakes to avoid when sending surveys via mass messaging:
1. Not providing clear instructions: Be sure to provide clear and concise instructions to respondents on completing the survey. This can include instructions on how to submit the survey and what kind of answers are expected and any relevant deadlines.
2. Using biased or leading questions: Avoid using questions that lead respondents to answer a certain way. This can result in skewed data and inaccurate insights.
3. Sending too many surveys: Bombarding respondents with too many surveys can cause fatigue and decrease response rates. Finding the right balance between survey frequency and response rates is important.