Yes, every Instagram Reel has a Reel cover. If you don’t choose one, Instagram will automatically select a thumbnail from your video. Keep in mind, Instagram picks at random. This means your cover could be a great shot or a not-so-great one. Creating a Reel cover gives you complete control over how your video appears in the feed. And, since it’s the first thing people see, it’s worth taking the time to create a Reel cover that accurately reflects the content of your video.