The e-commerce funding landscape has changed drastically over the last decade. With e-commerce becoming increasingly popular, there are more and more investors looking to fund e-commerce businesses. There is also a trove of new venture capital funds dedicated solely to e-commerce companies, as well as an increasing number of non-dilutive e-commerce funding options available. Moreover, advances in technology and analytics have made e-commerce businesses more attractive to investors as they can use data to better understand a e-commerce business’s prospects. Finally, e-commerce funding is now much easier to acquire through online lending platforms that are streamlined and offer competitive terms for e-commerce businesses.