Many think that a mission statement is something meant for you to include on your company's website or use it as a public relations tool. But, in reality, a mission statement is much more than that. Mission statements play a crucial role in any organization. Primarily because they help maintain a brand's focus, objectives, and attention. It also acts as a reminder of the company's purpose and reason for being. ● As a result, a mission statement can also: ● Serve as a navigation tool in times of crisis. ● Be a medium for coming up with new and innovative ideas. ● Help shape the work culture within the company. ● Drive actions to achieve all short-term and long-term goals. ● Aid the company's decision-making process. ● Position a brand within an industry/market by informing competitors, customers, shareholders, and more what you stand for.