Loan applicants are commonly being declined for a loan because of their credit rating. If you have a bad credit rating, or haven’t build up your credit rating at all, lenders are unlikely to deem you a fit candidate for a loan. Your borrowing history, in the form of your credit score, is the main area of interest for a lender when you apply for a loan with them. Ideally, a lender wishes to see proof that you have a good history of borrowing and repaying loans. There are direct lenders for people with very bad credit, but their rates can be very high and they should only be considered in an emergency.