The earliest documented use of the term permalink as a way to describe the permanent URL assigned to a piece of content occurred in 2000. At the time, Blogger was a popular blogging platform. A few of the founders and developers involved in Blogger were discussing the need to have a permalink type of feature. Unbeknownst to the others, one of the developers in the group had already created a way to make permalinks in Blogger, and shared his method for creating permalinks in a blog post on March 6, 2000.