There are many differences, but a major difference is that our goods are uniquely local. Most destination-based clothing companies use the same repetitive designs over and over again, and simply change the name of the destination to coincide with an image. Think of a touristy Monterey CA t-shirt with an image of a whale on it. Now picture yourself in San Diego where you see a t-shirt with literally the same whale image on it, only now the text reads San Diego, CA. The travel-market merchandise industry is known for this silliness, and is the reason that most tourist shops have the same boring merchandise almost everywhere you go. Our designs are different. A design we make for Los Angeles could never be made to fit San Francisco by us just changing the text. Our design are uniquely local to the places we feature. Furthermore, since our designs are uniquely local, our goods have great appeal to locals whom live in the cities we feature. Yes, tourists do buy out our t-shirts in droves as well, but it's truly rare to have more love from the locals than the tourists. We take this responsibility seriously!