To design a gift certificate template that encourages upselling and cross-selling, consider the following strategies:   ᐅ Add value-driven offers. Include incentives or discounts for related products or services that entice recipients to explore more of your products. For example, you can allow customers to redeem multiple used gift certificates for a small percentage off a purchase or offer to take a couple of dollars off the final bill when customers use gift certificates. ᐅ Showcase complementary items by incorporating images or descriptions of products or services that pair well with what the recipient is redeeming. Help them visualize what they want or need, and they will be more likely to buy it. ᐅ Create tiers or packages that offer different levels of value or bundled services. Doing this helps encourage customers to consider upgrading or exploring higher-priced options. ᐅ Use persuasive language highlighting the benefits of whatever products and services you are upselling or cross-selling. By emphasizing how it enhances the recipient's experience or adds value, they are more likely to recall these add-ons and purchase them. ᐅ Utilize visual cues like attractive design elements that draw attention to upsell or cross-sell options, making them stand out on the gift certificate.