With the improvement and rise of the digitalization especially after COVID 19 pandemic crisis, online commercials, digital marketing, online shopping, e-commerce gained so much importance for the businesses and business owners whether they are large scale or small. By considering such improvement and impact of digitalization on the businesses, I believe that Etsy as an online marketplace is going to come into prominence. Manufacturers and producers of unique, handmade, original products should maintain their visibility in this market place. In order to maintain this long-term visibility and successful sales, investment to the future is also essential. By considering the above information concerning the title decision and building a well developed title for a product may also offer an insight to the future of your business. After developing a well organized title once, you may implement and apply what you have learned easily for your future activities on Etsy.