There are a myriad of ways that a web designer can specialize. One way to specialize is to become an expert in website user experience (UX). Other specialties could include eCommerce (websites that sell products), websites that target a certain industry, websites with CSS animations, or SEO Copywriting. The tools you will use as a web designer are another area of specialty. Most small and medium size business make their websites with WordPress, and larger corporations make their websites with Microsoft products. As a web designer you will also need tools to create images for the website, like Adobe PhotoShop or Adobe Illustrator.