The term website platform can be used to refer to both a website Content Management System, like WordPress, or to a Website Builder like Wix. WordPress can be used to create and manage a website by non-technical users, however, it is often necessary to involve a web developer at some stage. On the other hand, Wix is much simpler and can be used by all with ease. However, web builders are less flexible and they do not, therefore, meet the needs of all.