Search engine optimization (SEO) helps increase your business’s visibility in search engine results. It’s the process of using strategic techniques and tactics to ensure that your business is ranked higher in organic search engine results. It is one of the most powerful tools to help bring potential customers to your website, as it can improve your website’s visibility and bring more traffic to your page. The main benefits of SEO for businesses are increased visibility and higher traffic. SEO will increase your business’s visibility by boosting the rankings of your webpages in the search engine results, which leads to higher click-through rates and better customer engagement.  SEO can also improve the user experience on your website, as a website that is optimized for SEO has improved usability, loading times, and content. With improved visibility, businesses are able to get in front of more potential customers. Additionally, businesses are able to build brand awareness and trust in their products or services as well as an improved web presence. In conclusion, SEO is a valuable tool for businesses to gain more visibility in the search engine results, bring more visitors to their website, and improve the user experience. With the right SEO strategies, businesses can grow their web presence and take advantage of the many benefits SEO has to offer.