Not only is it an easy way to visually capture these goals, but videos are also being engaged with now more than ever. They help to captivate your customers, foster engagement, as well as increase click-through rates, lead generation, and shares.
However, creating and sharing videos alone will not yield long-term success. You have to track their performance via YouTube or Google Analytics. This will help you identify the contributive and unhelpful points behind your video marketing.