After the growth and audience engagement observed on various popular social media platforms the concept of influencer marketing has grown at an unbelievable rate as it helps the brands to connect with their prospective audience at large through quirky content delivery by their favourite creators. However, there exist some major ethical concerns with such a method of marketing like lack of transparency between both parties, false promises, deviations in the quality of products, compensation issues, privacy, etc.  Hence, these concerns must be looked up and solved at the earliest between both parties so that these things don't become a barrier.