There's no doubt that the title of your page is important. It's the first thing that people see when they land on your page, and it can be the difference between someone staying to read your content or moving on to something else.  Creating an effective title means taking into consideration a few key factors:  Relevance: The title should be relevant to the topic of your page. People should be able to tell, at a glance, what the page is about just from the title. Keywords: In addition to being relevant, your title should also include keywords that people may be searching for. This will help improve your results in search engines and make it more likely that people will find your page.  Clarity: The title should be clear and to the point. Avoid being too clever or cute; you want people to know exactly what they're going to get when they read your page.  Length: While there's no hard and fast rule, shorter titles are generally better than longer ones. A title that's too long may be cut off in search results, which can make it less effective. Keep these factors in mind when creating the title for your next page, and you'll be sure to create something that's both effective and eye-catching.