In fact, the rebound effect has never been as present in web creation as it is today. Agencies, freelancers, independents, and students all have tools to buy aesthetic themes (but not optimized for conversion), generate HD images or 4K videos. Generative AIs have even exacerbated this phenomenon.
This is why websites designed around 2010, often more minimalist, tend to convert better than their redesigned versions from the late 2020s.
In reality, our decarbonization services are designed to limit and counteract this rebound effect. This also explains why, in some cases, we remove up to 70% of a website without altering its appearance.
Indeed, by aiming to avoid digital waste, our services eliminate the rebound effect associated with the ease of use of today’s creation tools.
Reminder : The rebound effect is the increase in consumption resulting from the reduction of limitations on the use of a technology Page Wikipedia
— Wikipedia - Article in The Ecologist (vol 4 no 11
october 2003)