Buyers Search a Particular Way. Someone looking to buy a product, for exampe, commonly uses specific keywords or searchterms to find what they want. They might specify brands, fabrics, sizes, colors, users (kids, women) specific features or solutions (sensitive skin, frizzy hair). We all do it - we're specific when we want to buy something. Pay attention to your own searches. Happily - there are efficient ways to identify all the ways buyers search for what you have, assuming you have something people want.