White space, also referred to as negative space, is all the space on your website which isn’t actively filled with design elements or objects.
Whilst it’s essentially devoid of actual design objects, white space is vitally important in creating professional website designs.
White space is the space between graphics, margins, columns, copy and other visuals. It allows a page to ‘breathe’ and design elements to exist on the page.
Websites which exclude white or negative space will look cramped and can be very hard to understand or read.
They’re likely look quite amateurish and most importantly users won’t even attempt to interact or understand the page or site.
This is the reason simple websites are better and more user friendly. It’s not simply a case of removing content.
Having a proper understanding of how you communicate and lay out sites using white space is critical in professional website designs.
Make sure you focus on this website design principle to use white space to help draw attention to headlines, value propositions and call to actions, as well as important messages and products.
The correct use of white space also helps bring an element of elegance or sophistication and improves legibility and user experience.