When choosing a local business or service from those available on the map presented in the search results, it’s prudent to establish the criteria and factors we will consider.
The relevance and affinity of the results with the search we establish should be one of the most important points; it should align with what we are looking for.
Proximity and location can be another influential criterion when making a choice; our mobility and means of transportation should be weighed. In our opinion, considering a nearby location brings convenience as it saves time and resources for transportation.
Inevitably, we cannot overlook the ratings left by visitors; it’s a significant advantage if the score is positive and close to 5 stars, the highest possible. This clearly indicates the satisfaction of customers with that business, store, or service.
In addition to the average rating, there are opinions and reviews that can provide clues about strengths and contraindications; a quick glance allows us to draw conclusions before visiting or initiating contact.
Business days and hours: They should accommodate our needs to coordinate an in-person visit or make contact; it’s essential that they align with our personal schedule.
Rates, standout features, reputation, and reliability of the business: In addition to the points mentioned in the above items, we can establish that prices are in line with our budget, compatible payment methods, relevant characteristics we consider important, and impeccable reliability (based on longevity, references, minimal complaints, problem resolution, customer service, etc.).