Professional digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication and typically refers to marketing campaigns that appear on a computer, phone, or another similar device. A digital marketing campaign is a series of online promotional strategies that aim to grow your business’s online and/or offline presence by using both paid and unpaid strategies. Typically, paid strategies involve some level of spending or investment (e.g., Google ads), while unpaid marketing strategies are referred to as organic (e.g., search engine optimization).