This depends on your business goals, your target audience and industry. Some common types of video content that have been shown to be effective are: Product demos and tutorials: These videos showcase your product or service in action, highlighting its features and benefits, and helping your audience better understand how to use it. Explainer videos: These videos provide an overview of a complex concept or topic, using visuals and storytelling to make it easier for your audience to understand. Customer testimonials: These videos feature satisfied customers sharing their positive experiences with your product or service, helping to build trust and credibility with your audience. Brand stories: These videos share the history, mission, and values of your brand, helping to build a deeper connection with your audience and differentiate yourself from competitors. Behind-the-scenes footage: These videos offer a glimpse into the inner workings of your business, showing your audience what goes on behind the scenes and humanizing your brand. At ePresence Digital Marketing, we can help you create a Video Marketing strategy that uses the right types of video content to achieve your objectives and drive business success.