EU brand registration includes various elements: verbal, figurative, shaped mark (image), positional (displays a specific way of placing or attaching a brand label), template, figurative mark with verbal elements, color (mono-color / combination of colors), sound, moving, multimedia, holographic mark, three-dimensional signs, three-dimensional signs with the inclusion of verbal elements, signature, name, number, portrait. But you cannot register a mark that will describe goods or services (i.e., bread, bag, table).