Turn your Instagram profile to public. A business profile cannot be set to private.
Navigate to your Instagram profile and tap on the settings icon in the top right corner.
Tap on “Switch to business account.”
You will be prompted to connect your account with your Facebook page. Please note that if you have not already created your page, you can at this step. However, it will be a generic page and may be hard to unlink down the road.
Confirm your business profile details and click “Done.”