A great local business social post should be concise, engaging, and visually appealing, featuring relevant content. GBP posts need to follow these rules but at the same time focus on promoting key aspects of the business. The posts we create for you are tailored for optimal performance in GBP but can be adapted by you for other channels. Generally speaking, GBP posts should talk about things that are descriptive of the business, such as promotions, new products, special hours and testimonials. They are also a perfect place for calls to action (CTAs) as they facilitate the incorporation of buttons. GBP posts will help your business rank better in Google, and can lead more customers to your business.