Color-Changing Paper Cup Advertising is an innovative clutter-free advertising medium that brings your brand closer to your customers. It is an effective and engaging medium to get the message across and start a conversation around the brand. In this kind of advertising, the color of the paper cup changes when a hot liquid is poured inside it because these kinds of paper cups are painted with heat-sensitive paint or special thermochromic ink. These Inks are usually sensitive to changes in temperature.
These types of cups are also known as Thermosensitive Paper Cup Branding. It is a fantastic innovation in packaging and also an eye-catching promotional tool. Thermosensitive printing keeps the code invisible until usage. This means that only when a customer purchases a paper cup of coffee or any other hot beverage, the code will be revealed.