Amazon.in is a very user-friendly website. Their mobile application is available for both Android and iOs platform and makes shopping relatively easy. The search engine provides a personalised experience. For the best experience, sign up via email or mobile number. You can then save items in your cart to view later. When you log in, the recommended products are shown according to your search history and the best deals are also suggested. Not just this, you can add filters while searching the products such as colour, price range, brand etc., to help you have a shopping experience curated just for you.You can also save the payment methods and delivery address for placing orders, which saves you the hassle of inputting your details again and again. You can also view your past orders here and can subscribe to products you want to receive at a regular interval of time.