Some types of photos will benefit from a professional model e.g. a spa shoot showing various treatments on offer. Other photos using staff members in their roles can work well. The key to choosing employees as models is to pick photogenic people that are happy to have a bit of fun posing for a few shots. Natural photos vs obviously staged photos will connect more with customers. It’s also possible to create beautiful atmospheric shots without any models. As always consultation with your photographer (Tadhg Nathan Photography) on branding and what you want to convey is a must.