Missguided is a British fashion brand established in 2009 by Nitin Passi. The retailer sells empowering fashion for women of all sizes - plus, petite, tall, as well as maternity clothing. Over the years it collaborated with many celebrities and brands. One of its most popular collections is playbox x missguided. The brand wants to take fast fashion to a whole new level and launches a thousand (!) new styles every week.