There are many potential mistakes a copywriter can make, but three of the most common ones are:
1. Not understanding the client’s business or target audience - A good copywriter will take the time to learn about their client’s business and who they are trying to reach with their messaging. Without this understanding, it will be difficult to craft effective and persuasive copy.
2. Overusing marketing jargon and buzzwords - It is important to use language that your audience will understand and resonate with. Using too much industry-specific jargon or “buzzwords” can alienate readers and make your message less impactful.
3. Failing to proofread and edit - Always proofread and edit your work before submitting it to a client or publishing it online. Even small errors can reflect poorly on you as a professional writer.