It's a fact, transcreation is more expensive than translation, but for good reasons. The research and creativity required to transcreate content takes longer than translation. However, the effectiveness of that transcreated content can return big time on that investment!
That’s why it’s important to know when to invest in transcreation and when translation will do. At Acolad we help brands do just that, so they can make their marketing budget go further and get the best results for their investments.