That solely depends on the skill of your sales staff. If you don't call the Leads promptly or you are just emailing the leads back asking them to buy, then you're probably not going to be very successful. There are no consistent digital marketing leads that are one-call close leads.   All it takes is to close one business per 20 leads for you to recoup all your costs and be profitable the next month with an ongoing paid subscription to your services. These leads are good enough if you cannot close one business per 20 leads; perhaps you are in the wrong business or have the wrong people calling these leads or a flawed sales process.