On demand breastfeeding or chestfeeding means to feed your baby as often as they want to be fed. Typically, babies will feed between 8-12 times in 24 hours. However, there are some babies who will feed more often than this. There is no schedule for breastfeeding and no two days will look the same. Feeding on demand will take advantage of your baby’s natural ability to regulate their calories and intake what is needed.