The amount of time Android users spend on Instagram is catching up to that of Facebook; as of June 2018, Facebook users spent an average of 58 minutes per day on the platform, compared to 53 minutes per day for Instagram users (Recode 2018). Time spent on Instagram is relevant to Instagram’s statistics because the more time people spend on the app, the more ads they will be able to see, and the greater the opportunity for them to notice your brand. Furthermore, Instagram has found that with the introduction of Instagram stories, people are spending a lot more time on the app every day. But it is not just the amount of time spent on social that makes a difference, it is also the time of day when users are most active. With these Instagram statistics in mind, you can easily figure out when it is best to post on Instagram for your brand.