The key to Salesforceâ€s success over 20 years is a trailblazing approach to cloud technology that disrupts the ways that companies use CRM software. To achieve this, Salesforce focuses very heavily on innovation, via strategic partnerships, R&D and acquisitions, continually expanding the tech capabilities of the product.
At the same time, the brand never wavers from its core identity as a pioneer, building a community of empowered employees and customers to maintain Salesforceâ€s position as number one in the CRM industry.