It is because of the ingredients we use.  Mismis are unlike any other toothpaste on the market. Mismis uses high quality food grade products and botanical ingredients, which set it apart from regular toothpaste. Our main ingredient is unique because of three years of research with the Malaysian Cocoa Board to discover natural antibacterial properties and to remineralize your teeth. As low as RM7, you can try one of our ranges of toothpaste.