A backlink works like a vote of confidence from a user. When there are many quality backlinks directed to your website, search engines see this as a thumbs-up for your site, which means that your website ranks high in meeting a user�s search requirements.
When you have more high-quality backlinks, your website essentially will have a higher search engine ranking. Moreover, making backlinks a part of your SEO strategy improves your website�s authority, which, in turn, increases your website ranking.
To harness the power of backlinks, it is important to put premium on quality and relevancy. It is a must to have backlinks from relevant websites, so that search engines will see your site as relevant.