GA4 has several new features that are not available in Universal Analytics, including:Automatic event tracking: GA4 automatically tracks events on your website, such as page views and clicks on buttons, without the need for manual configuration.Enhanced data collection: GA4 uses machine learning to collect and analyze data from a wide range of sources, including website interactions, app usage, and customer interactions across channels.Improved reporting and analysis: GA4 provides more detailed and customizable reports, as well as new tools for analyzing customer behaviour and predicting future trends.Improved integration with other Google products: GA4 is closely integrated with other Google products, such as Google Ads, Google Marketing Platform, and Google BigQuery, making it easier to analyze and optimize your marketing efforts across different channels.This article details the five key features Google Analytics 4 offers.