Competitor data is one of the building blocks of creating a strong SEO campaign and ensuring long-term success. As a SEO company Sydney, we use software such as SEMRush and Moz, to analyse performance metrics and search data that contribute to your competitor’s SEO activity. At the beginning of your campaign, our SEO expert Sydney will conduct research into your key competitors and those ranking for your keywords to identify and isolate strategies used to generate the best results for your campaign. This includes looking at traffic and conversion data, search engine trends and domain authority scores. This research is an ongoing part of our SEO services Sydney as we consistently analyse and track industry movements and trends. With this information, we are able to understand what terms your competitors are ranking for and what impact this is having on their website traffic. Some of the key metrics analysed and monitored during our competitor analysis research, and ongoing throughout your campaign, include: Traffic Volume: Organic (SEO) and Paid (Pay-Per-Click) Search Traffic data will show the amount of visitors to a domain during a set period of time in relation to their marketing activity. Keywords: Search terms generating traffic to the domain and related keywords that may provide insight or opportunities for your business are listed, which allows us to further understand which keywords are performing well for your industry. Authority Score: This is the evaluation of a domain’s quality and trustworthiness in the eyes of the search engine. Domains with a high quality are more likely to be favoured when competing for a position on Page 1. As part of our SEO strategy, efforts to improve your quality score and subsequently your rankings are all part of your campaign. Backlinks: The amount of backlinks (or ‘inbound’ or ‘incoming’ links) connected from your website to another to improve domain recognition. This coincides with improving your quality score.