As SaaS products are digital solutions, digital marketing plays a huge role in how many customers a SaaS company reaches. If people search for tools like yours, alternatives to your competitors or a solution to a problem your product can solve and they can’t find you, you are missing out on many potential customers. According to HubSpot, 45% of media planners say SEO has the highest ROI of any channel they use. This is especially true for SaaS because the paid search for this industry has a high cost per acquisition.