Over the last few years women of all ages are more aware and more concerned with the appearance of their genital area. We believe it’s due to the internet and grooming trends toward less or no pubic hair. The internet has provided a greater awareness that these surgeries exist and is a wonderful tool to educate women on the various options. In addition, women can talk to other women about this sensitive subject on forums like Real Self, all from the privacy of their own home. Grooming preferences, especially for fully waxed look, have exposed the genitalia and made women curious about what “normal” or “ideal” look like. It is very important for patients to realize that variation in labias are the norm. Labia come in all shapes, sizes, colors and textures.