A healthcare CRM (Customer Relationship Management) is a software tool that allows healthcare providers to find, guide, and keep patients throughout their care journey. It aggregates, normalizes, and hydrates patient data, including personal information, medical history, and communication preferences to help healthcare providers with patient relationship management and interactions to provide data-driven personalized services. A healthcare CRM can help healthcare professionals provide clinically contextualized holistic, patient-centered, value-based care.