Although Bing doesn’t have the reach that Google does, we still use Bing Ads for most of our clients targeting the U.S. and Canada. It performs better in some industries than others, so it’s important to check conversion rates. Often our clients will see less competition and lower costs-per-click, though. And for those advertisers who believe their prospects don’t use Bing, keep in mind that Bing Ads serves ads on other search engines and partners like Yahoo! and DuckDuckGo.