Ping Post Calls 2.0 places buyers in a competitive ecosystem where they can bid for their desired leads based on set criteria such as time of day and agent availability. It also allows buyers to change bid frequency and pricing based on campaign-preferred components.
Ping Post Calls 2.0 allows publishers to get the highest value for their leads, as the ping tree dynamically bids on their leads. So instead of working with buyers on a static basis, with lots of back-and-forths, Ping Post Calls 2.0 allows buyers to set higher standards for the leads they post to the ping system.
Ping Post Calls 2.0 ultimately allows both parties to be more strategic and proactive about their lead buying and selling activities.