Marketing automation makes it possible for you to implement a marketing strategy without having to do each and every step all the time. This can save you a great deal of time. On top of speeding things up, it also reduces the chances of errors. Manual processes can be open to errors every time that they’re done. When a process is automated, it just follows the path that has been set without any deviation.
Marketing automation can help you in identifying your audience, demand generation, and having actions triggered based on actions taken by customers or leads. Through the process of segmentation, you can have your marketing automation system engage various audiences that pertain to your business. Marketing automation will allow you to send different content to each one of these segments, much like you would if you were performing these processes manually.
Marketing automation can increase sales productivity by as much as 14.5% while reducing marketing overhead by as much as 12.2%. This makes including marketing automation as part of your business’s marketing efforts a decision you’ll want to make today.