Brands that collaborate with influencers want creators who can effectively reach their target audience and resonate with their brand identity. They look for a content creator with high engagement rates, as this indicates a genuinely interested and active following. Follower demographics are crucial, as brands want their message to reach the right people. Additionally, content quality, authenticity, and an influencer's ability to create meaningful connections with their audience play a significant role to companies looking for influencers. Brands value a content creator who can seamlessly integrate their products or services into their content, making it feel genuine and valuable to the audience.