The NVIDIA GeForce RTX 3090 Founders Edition has an MSRP of $1,499. This time, AIB partners like MSI, Gigabyte, etc will also release their own RTX 3090 variant. Expect that custom RTX 3090 from AIB partners will be priced higher. My estimate is around $1,500 to $2,000 give or take, depending on the model of the graphics card.