As an IFA, you can help your clients make better financial and investment decisions. You earn revenues from the advice that you give to the clients. If you are also making investment decisions on behalf of the clients and managing their funds or assets, then you charge a percentage of Assets under Management (AuM) as your management fee. This management fee is usually between 1% – 2% of the AuM. So larger the AuM, the more will be your management fee. In case you achieve certain predetermined benchmarks for the returns that you generate on the AuM, you also get a percentage of profits from the returns generated, as a performance fee.