Previously, focus groups were solely responsible for this decision. We now have more advanced resources to help us decide when it’s time to “refresh items”. Magnetic packaging is the product of metrics paired with solid trend info. Branding is a continuous process that must adapt to the changing market. Even the most well-known and well-established brands can no longer rely solely on market recognition. They make changes along the way. And, in some cases, a full redesign is necessary.