Goal: Drive people to your website, landing page or blog post.
Benefit: They perform well and also encourage Likes for your Facebook page.
Example: You own a hair salon and realise you don’t have many email addresses in your database. You run a Link Click Ad on Facebook to target local people and any customers who already Like your Facebook page. The link directs people to a landing page on your website set up for newsletter subscription.
Tip: Incentivise people to subscribe. Offer all new customers 25% off their first appointment and 15% to current customers. Your ads will perform better when they offer value to people. You’ll then have an e-newsletter mailing list to send promotions, salon and product info to moving forward.