Guts sports book launched in March 2014. They originally started in Sweden but now operates out of Malta.  Guts Gaming Limited is majority owned and backed by Gaming Innovation Group Ltd (GIG Ltd). GIG Ltd is incorporated in Malta. Guts.com CEO is Robin Erik Reed.
The sports book have their own odds compiling team, risk managers, supervisors, and customer service staff. Guts' workforce is comprised of approximately 40 employees.