Tom Gonser, one of the three co-founders of DocuSign, talking about how they built the software, said “We started DocuSign because we wanted to fundamentally change the way business transactions happen.” Of course, you can’t say you want to change business transactions for every company without first learning what the companies need. So, the first move of the three men who founded DocuSign was to propose the idea of an e-signature platform to potential customers and ask them what they would expect from such an application.