Your business benefits from app development on multiple levels: - An app creates branding effects that skillfully market your company's logo, brand, and products. - You can include offers, news and promotions in the app and thus bind existing customers to your company. - By placing your app in the app stores, you generate a wide reach and can attract new customers. The prerequisite for these benefits is that your app provides users with added value. Because only then will users use the app regularly - and thus create sustainable success for your company.