The advantages of using IoT in businesses include decreased operating costs, new consumer insights, and opportunities to optimize operations. IoT can also help reduce maintenance costs by predicting equipment failures and scheduling maintenance before a breakdown occurs. However, there are also disadvantages, such as security and data privacy challenges, and hidden technology. IoT devices may not always be included in a business's cybersecurity strategy, leaving them vulnerable to physical tampering, software attacks, network-based attacks, and hardware-based attacks. Integration of encryption and security measures with IoT devices can be difficult and costly. Data privacy is also a concern, especially in sensitive industries such as healthcare and finance.