In a nutshell, paid search campaigns can deliver faster results – it’s more bang for your buck in some ways. All forms of paid search usually deliver results more quickly than organic marketing, but they are also useful because they: Are easy to track and measure; Can be relatively easy to monitor and improve using the Google Ads platform and Google Analytics 4; Syngerise with other SEM strategies (i.e. inbound search); Synergise with other digital marketing platforms, including social media (i.e. outbound search); Can be simple to set up and run with the help of experts in the field. WebSavvy is good at doing this because we understand that paid advertising is a form of responsive marketing that gives people what they want. A well-written ad appearing when a client is searching for a term related to your business may be the first thing they see, allowing you to add value to their search through the extra information in your ad. Paid ads can include salient information, such as pricing or site details, that prompts them to click. If you’ve already set up Google or Meta ads, WebSavvy can audit them for you and discover how to improve or rework your existing structure. We excel at this, helping you to better your results through relevance and personalisation. We’re against the cookie-cutter approach for a reason – businesses are unique, and we go the extra mile to show that.