Yes, we always recommend sending your website email messages using SMTP to ensure the best email deliverability.
For smaller startup sites and online stores, you can use Gmail SMTP servers to power your website emails.
However, for larger websites, you will exceed the SMTP limits of your email hosting provider.
In that case, you will need a third-party SMTP service with reliable uptime. You can also use the free plan offered by some SMTP providers. However, this free plan will still put limits on how many emails you can send.
For bulk email marketing features, we recommend using a proper email marketing service along with your business email address, so you can set up advanced features like autoresponders, marketing automation, and more.