Instagram marketing allows both individuals and brands to expand their reach and connect with their target audience using the Instagram app. Through images, videos, Instagram Stories, IGTV, and Reels, marketers create and share compelling content that educates, entertains, and engages their audience. Instagram marketers often focus on increased reach by adding followers, nurturing leads with interesting or helpful content, and selling products either in-app or redirecting followers to the brand’s website. By providing value to its followers, Instagram marketers can build an engaged fan base that is more likely to purchase their products or services. Influencer marketing is also popular on Instagram, allowing brands to reach a new audience that is highly trusting of the influencer’s recommendations.