A good strategy outlines the organization's mission statement and then defines what success looks like within that context. The goal of a successful strategy is to help people understand their role in achieving the organization's vision; this can be done through many different mediums. I can be from internal communications (e-mails) to external marketing materials such as brochures or websites. And should focus on communicating what needs doing without getting bogged down in too much detail about why something needs doing or how it should be done by each employee individually (which may vary depending on their job description).