Formerly known as GMB (Google My Business) optimization – GBP (Google Business Profile optimizing is the process of constantly improving the performance of your GBP Listing (and all online tools offered by Google’s Ecosystem. While many businesses claim their GMB listing, they tend to overlook the importance of optimization This is tantamount to developing a website but forgetting to create product/service pages. An optimized GMB listing helps Google find, crawl, index, and rank your local business. This plays a central role in helping your business attract high-quality local traffic and build a wide audience base in the areas you serve. At eigenKOR, we have specialized knowledge, skills, and experience to help you grow your local business with GBP Optimization.