Federal Trade Commission (FTC) which is a Government Agency of the United States makes sure that the consumers don't get trapped into online frauds. Few years back I was also one of those who never used to believe online ads like You Tube ads or Google ads because there are dishonest people everywhere. Federal Trade Commission is the Agency that enables consumers or Website visitors like you to get the overall idea about what is going on in the online market. Federal Trade Commission makes sure by making it compulsory for all marketers to disclose their information regarding online marketing so that the consumer will get the overall idea of their relationship with the merchants. For many visitors it will not matter what relationship the website has with the merchants or companies but the thing is that the website owner when they are showing these disclosures on each and every post they are abiding by the laws that will eventually bring trust and sense of reliability in the overall business.