Once you've decided on the content of you should choose a template and design elements based on what will best convey your overall message.
Visual appeal is vital for attracting readers, so which fonts, colors, and images you choose have a large impact on the overall success of your brochure. We recommend sticking to one or two fonts, creating impressive title headers and clear distinctions between sections. It is also a good idea to follow a consistent color palette throughout the entire brochure.
Check out this example of an event brochure, where consistent colors, fonts, and patterns are used to draw attention and create recognizable sections.