For a small business, branding starts with a clear understanding of your niche and target audience. It is essential to identify what unique or valuable aspects your product or service offers compared to the competition. Start with a unique value proposition (UVP) that highlights these distinctive aspects. Then communicate this value consistently across all your channels, from your website to social media. Use low-cost marketing tactics, such as content marketing and social media, to amplify your message and build a strong presence. Make sure you also provide an excellent customer experience, as word of mouth can be a powerful positioning tool for smaller businesses.