Remove the laces from the shoes.
Laces can prevent the polish or conditioner from spreading evenly across the shoe. If your shoes have laces, gently pull them out from the eyelets one by one until you’ve separated them from the shoes.
Condition your shoes at least every 25 wears.
Conditioning helps moisturize the leather. As it dries out, it can crack, leading to damaged shoes. Use a clean cloth to rub the conditioner in using small circular movements. Remove any excess conditioner once you’ve conditioned the whole shoe.
If you live in a place with harsh weather, such as a place with icy winters and salty sidewalks or a very dry climate, you should condition your shoes after you wear them 5 to 10 times. In less harsh climates, do it every 15 to 25 wears.
Apply a polish to your shoes once a month for protection
A wax-based polish will provide more protection for your shoes.
Make sure you match the color of the polish to the color of your shoes. Once you think you have a good color, apply a little polish in an inconspicuous place to see if it matches.