Yes, we only perform proven SEO tactics that are approved by Google, using a holistic approach. Our tactics are all based on great content, a great website user experience and an impressive backlink profile. There are many agencies out there that still perform 'quick and dirty' tactics that are banned by Google and will get your website penalized and removed from search results. It's important to ask a lot of questions about the agency's SEO process and ensure they are following Google's recommendations and guidelines.