The marketing operations team (MOPs) is an important part of a market team.  Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks inside their responsibility.
A marketing operations team will:
Manage processes and align with sales.
Ensure marketing technology (software) is implemented, executing, and tracking for the business needs.
Maintain data hygiene.
Provide marketing activity reporting and operational insight.
Ensure projects are completed on time and in alignment with the strategy.
A good marketing operations team is essential to any business focused on growth.