It’s not easy, but if you have a following the road is easier. Don’t think getting an ecommerce website is suddenly going to get you a ton of traffic and business. It takes work and dedication. But yes, small businesses can make money using eCommerce. eCommerce might be advantageous for owners with limited cash flow or little possibilities for upfront investment because of its significantly lower overhead. However, because there is greater competition, it can be challenging to get off the ground.