As far as Magento Open Source pricing is concerned, yes. Magento 2 is free. But this answer excludes Magento development pricing, purchasing an SSL certificate, acquiring a domain name, creating the design to improve the shopping experience, eCommerce store hosting, SEO efforts to boost search engine rankings, etc. Plus, there are different Magento pricing plans, such as Magento Commerce (Adobe Commerce) and Magento Commerce Cloud (Adobe Commerce Cloud). They aren't open source, but they offer additional features suitable for medium-sized businesses and enterprises. The Magento price in the case of paid editions depends on the expected annual Gross Sales Revenue. So, the more orders and payments the store proceeds, the higher the Magento website cost.