Establishing the facts and doing thorough research of the market circumstances is the first stage in developing a successful influencer marketing plan. You could require a marketing team or manager as a brand to make the appropriate data and KPIs available. Simply put, it's anyone who can assist you in connecting with your target market and has a sizable following or a strong voice. The influencer often develops a platform or following by discussing, writing about, or creating material in a particular voice that appeals to their followers. .