The biggest challenge is a lack of time. As we mentioned earlier, content management is hard work. It takes time to plan, create, schedule, and optimise your posts across all of your different social media platforms. Most business owners simply don’t have the resources to invest in this space, and end up creating sub-par content as a result.
Another challenge we see with clients is the lack of platform-specific content. Many business owners believe that they can simply post the exact same content across Facebook, LinkedIn, Instagram and Twitter and see results. However, the type of content that works on LinkedIn isn’t the same as Instagram. You need to tailor your content to the platform in order to truly reap the benefits.
Don’t worry. We’re here to help you avoid the pitfalls and create engaging social media content for your followers. Our content experts draw upon their vast experience and industry expertise to ensure your content hits the mark every time.