Twitch is not like other social media platforms. Although it’s owned by Amazon, it retains an edge as most of its users are tech-savvy gamers. These people are typically used to high levels of interactivity and love sharing their experiences. Users skew heavily male (65%) and young (41% are aged 16-24 and 32% are 25-34). Given the demographics, it’s not a surprise to learn that B2C companies that sell apps and games, gaming tech, fast food, beverages, and workstations, dominate when it comes to advertising. Top advertisers include Ubisoft, EA, KFC, Hershey’s, Red Bull, and Guess.