The biker aesthetic and lifestyle is appealing, especially to women. Male bikers are often considered to be tough and manly, which translates to being a protective partner and provider. At the same time, the lifestyle that comes with owning and riding a motorcycle indicates a certain freeness of spirit, social ease, and love for fun and excitement. When women look for partners online, they are often interested in biker men because they are more likely to have all of these attractive qualities.