Using dedicated keyword research tools is better than using generative artificial intelligence (AI) tools for the job. While ChatGPT has evolved and gotten better, generative AI tools are prone to hallucination, which is when they respond with erroneous output to users.
You can still use ChatGPT and AI chatbots alongside your primary SEO tool or keyword research tool by prompting it to provide topic ideas related to your target keyword.
For example, instead of asking generative AI tools to generate the best keywords for your target keyword of “realtors in Austin, Texas,” you can ask ChatGPT for popular topics related to your primary keyword of realtor or realty business.