Alert Priority levels are a feature that is uniquely available to Emergency Groups, such as Public Emergency Management Agencies, 911 Dispatchers and other government agencies. In general, Public and Private Groups each have one level of Alert but Public Groups with the Emergency designation have the ability to send both Non-Critical and Critical Alerts. While Non-Critical Alerts are no different than the standard form of Alert, Critical Alerts can override the App User’s phone settings to ensure that the Alert reaches as many people as possible.