The same qualities a business owner wants in any type of partner or service provider apply to video production services. A diverse, high-quality portfolio is a given, but there are many more parts of the equation (some of them intangible) that lead to a successful marketing tool that helps you achieve your goals and get the greatest return on your investment:
Passion: It can’t be measured, but you’ll know it when you feel it, and you’ll feel it from the start. It’s the spark behind creative professionals’ drive to take ideas to new places, solve new challenges, and deliver their very best work on every project.
Customer service: No video content can be truly authentic without a production team that listens to and values their clients’ voices and needs. Look for a company that invites collaboration every step of the way and gives you clear, easy lines of communication. Great customer service should always be part of a great fit for your organization.
Experience: The length of time a video production company has been in business is an important metric, but ask about the experience of the individual team members as well. The types of clients they’ve worked with, their accomplishments, and the types of work they’ve produced will all be brought to your project.
Flexibility: Ask the company how they handle the unexpected, because even the most well-planned production can have moments where problems must be solved on the fly. Experienced producers know to be prepared.