Although your digital marketing doesn't rely on having a Customer Relationship Management CRM platform it's wise to have one. CRMs like Hubspot make digital marketing much easier because they: They allow you to store all of your contacts, customers, and notes in them. Can help you set up your email marketing list and even create/manage your marketing emails. Track forms and create customers when any form on your website gets filled out. Keep your entire team on the same page when it comes to digital leads and customers.