The short answer – brands are recognized by their logos and can help to improve brand recognition. A logo helps with brand legitimacy and credibility and can help you to build trust as you promote your business. The right logo also signals to potential and existing customers exactly what your brand is about. Through the use of colors, fonts, and symbols, a logo becomes an important part of your brand's identity, conveying your brand's unique personality, and helping your brand to stand out from your competitors.