The seeds of present-day Valentine's Day were sown back in AD 496 when Pope Gelasius had organized The Feast of Saint Valentine on February 14 to honor Saint Valentine of Rome, who had passed away on the same day in AD 269. Fast forward to the 14th and 15th centuries, the day became symbolic of romantic love as notions of courtly love gained popularity. Three centuries later, the 14th of February came to be celebrated as a day of love in England. People presented greeting cards (known as valentines) to express their love. Ever since then, the day is dedicated to love with the markets flooded with exciting couple discounts on everything from jewelry to Valentine's Day travel!