Post material that resonates with the target market for your company. Think of the kind of information that might engage, instruct, or amuse that audience. Twitter's limited character count makes it perfect for sharing fast advice, facts, or insightful information about your sector. Send out tweets with surveys or questions to boost interaction. Sharing content created by experts or influential people in your field is a simple publishing choice. Other suggestions include anything else you think your audience will find interesting or useful, such as business updates, limited-time deals, links to blog entries, amusing memes, and job openings.