The process of Kickstarter video creation is not as simple and quick as you might think from the very start; however, at the same time, it is not as complicated as making a TV commercial, for instance, or shooting a film. Those knowing how to make videos advise breaking down the process into four steps:
Pre-shooting preparations
Shooting
Editing
Spread of the video.
Pre-shooting preparation is the most responsible stage of Kickstarter video creation. At this stage, you have to create the vision of this video and write a script for its recording. Definitely, from the very start of work on the video, the whole idea and steps may seem vague and blurry for you. Therefore, the planning stage is so important; here, you make your thoughts more visible, give them shape and form, and then embody them into words. If you are not sure how to present your idea in the best way, make several variants of scripts and consult with friends and peers. Their objective feedback of detached observers will be a guiding line for you to continue.
Shooting itself is also a responsible, nervous stage of work on the Kickstarter video, so you should rehearse the script several times and get ready in advance to successfully record your message. At this stage, our advice is to stay natural and sincere, not to try to use some facial or language techniques that are non-usual for you, as this will be noticed at once. Relax! You have as much time as you need, and you can make as many versions as you want for further editing and selection of the scenes you like most.
Editing may take even more time than shooting, but it depends on your expectations and goals. If you are knowledgeable about editing techniques, you may experiment with background and lighting, do some color correction, and even create some special effects to your liking. However, if you are not an expert in these aspects, then some basic editing techniques will also be enough to make your video appealing. You may even use the free editing tools on your smartphone or laptop, and this will be OK.
The spread of the video is a step about which many start-upers forget, but it is as important as video creation. This stage may be launched right after the release of your Kickstarter video at Kickstarter or Indiegogo; you should share a link to your project via all social media channels you have. This will increase its coverage and visibility and will definitely increase your chances to get the financial support needed.