Since game distributors offer different prices in each country, Valve created Steam regions that group countries according to the purchasing power. This mostly applies to products bought as gifts that one can redeem only in the same region.
Before this, Western gamers bought cheaper products in Russia, which lead to a price increase for the locals. Now, unlocking your Steam region is possible only with a VPN. However, Steam VPN rules are strictly against such practices, so if you don’t want your account suspended or banned, use our recommended VPN providers.