SiteGround has been working hard on expanding its hosting features so that your website loads faster. In fact, it normally comes out on top when we test and compare its performance against that of other web hosting companies.
Let me mention a couple of these tech features that are working behind the scenes:
SiteGround uses Google Cloud hosting infrastructure for all its data centers, which, alongside Amazon’s AWS, is one of the top choices for performance. Google also claims to be environmentally friendly, using “50% less energy than the average data center”.
SiteGround Optimizer is a WordPress plugin that, besides letting you control your site’s caching options, also offers a bunch of optimizations on the fly. Amongst others, it compresses and lazy-loads your images, optimizes your site’s code (e.g. JS, HTML and CSS minification and optimal loading), and combines Google font’s files.
It has also developed a version of PHP Ultrafast that seems to use less resources (e.g. RAM and server resources), and should improve the loading time of your website. This feature is only available for GoGeek and SiteGround’s Cloud hosting plans.
In 2020, SiteGround implemented a new compression algorithm developed by Google (named Brotli) that’s meant to be more efficient than the standard gzip. Because the compression is more efficient, your site should notice a loading speed increase.