The main advantage of RTIC coolers is their price. With almost the same quality level, RTIC products are known to cost several times less. This is not all, of course. Thanks to little tweaks in design, RTICs have a bit larger capacity and slightly better ice life in the same size category (for example RTIC 45 vs Yeti Tundra 45).
In terms of construction quality, we can say that RTIC and Yeti coolers are a tie. Both work really well no matter where you take them – to the boat, the campsite, or an office party.