An expert reputation management consultant will help you determine what issues need fixing first by analysing your website metrics data as well as checking out any existing online content that may be harming your brand.
They’ll then put together a plan of action which could include creating new positive content, contacting webmasters to get harmful content removed, and reaching out to influential people in your industry for links back to your site.
Finally, they’ll help you track the progress of your ORM campaign so you can see how well it’s working overtime.