I'd hazard a guess that when you've made attempts before, you were probably throwing spaghetti at the wall. Essentially, trying tactics like “post more on Instagram” or “start and email list” that make no sense and no difference if the underlying structure of the business isn’t set up to be profitable. The Incubator focuses on strategy first. And then you’ll choose reasonable, aligned tactics according to what works for you, so that you will see results. There are no guarantees! But changing the underlying system so that it’s designed around meeting your needs is how you set yourself up for success.