1) Trailers grab attention One of the most obvious benefits of having an exhibition trailer is they aren’t a typical standard form of marketing so will create a talking point for people. The arrival of a trailer to an event is bound to create a strong impression with an audience or potential clients. Novelty can be important and powerful in winning over undecided customers. If you want to grab your customer’s attention, few other ways will do so as effectively as a well-designed and well-placed exhibition or promotional trailer from Showplace. 2) You can reach a specific audience The mobility of an exhibition trailer is one of its major strengths as it allows you to go to the customers you are targeting instead of waiting for them to come to you. Trying to reach a specific customer base can be difficult if you are located in one place that has little foot traffic or passing trade. Bringing your business to the customer’s doorsteps will help them get to know you and want to engage with you more frequently. 3) Create a unique brand identity Traditional marketing and advertising methods don’t quite have the same impact because people are almost immune to them these days, and the competition is often so overcrowded and fierce. An exhibition trailer will create a fresh and exciting way for customers to remember your brand. The more you can help your audience to remember your company and its offer, the more they will come back to your business. All of our trailers can be fully branded and designed to suit your business with our tension graphic system. Our team will be on hand throughout the process to help bring your ideas to life with an eye-catching and memorable promotional trailer. 4) Build personal connections Most onlookers don’t like feeling like they are just another face in the crowd. By having an exhibition trailer you can engage with them on a more personal, intimate level and give them the reassurance that they are special and important to your business.  A customer that has a positive memory of interacting with you or your employees is more likely to remember you and therefore use your business on repeat occasions. 5) Cost-effective Our exhibition trailers and mobile retail solutions at Showplace can be completely reusable, meaning that if you have multiple events in the UK, you won’t have to spend on a new trailer each time. With your trailer delivered directly to your different exhibition sites each time, this makes them a convenient and cost-effective option whether you are looking to build awareness, offer advice or add a retail element to your exhibition trailer.