Provide premium readers access to knowledge they truly want and need. Publishers should treat their publication as the ‘information as a service’ and ensure their audiences are aware of the content value. Only then they will become willing to pay for content.Tips for Publishers to Gain More Valuable SubscribersBelow are some of the expert tips that can add value in bringing the right audience:Set your own parameters to distinguish different audience types (e.g. occasional, regular, and loyal readers along with subscribers). Each audience segment has different wants, needs, expectations, and habits.Publishers need to invest an effort in personalization and create a specific strategy for each segment to increase loyalty. Monitor stop rates (the percentage of all digital users who are “stopped” by a subscription prompt, a meter limit, or any type of paywall) and conversion drops. Gated content strategy has to be continuously fine-tuned just like one of the well-renowned newspapers, The Guardian.Publishers need to understand what causes friction in their audience experience and analyze acquisition channels. Publishers need to optimize channels that bring them the most value. For example, they can determine the value of social media networks such as Facebook in terms of bringing qualified traffic to their website, do A/B testing to try out different newsletter strategies, etc.Encourage readers to stay longer and read more. By using content recommendation widgets, ensuring great UX, investing in content diversification, and quality articles, publishing agencies can increase dwell time and strengthen the bond they have with readers. This helps with both converting occasional readers to paying customers and retaining existing paying customers.Offer other, accompanying incentives and special deals. Offering additional value can push readers toward paying for premium content. For instance, The New Yorker has a metered paywall and it offers readers a chance to subscribe now 50% off and get a free tote bag. Just like The New York Times, you can offer various attractive discounts to your customers.Build a clear vision of what their publication has to offer and what’s unique about their site and articles. By identifying USPs and communicating brand value the right way, the publishing agency can learn how to treat their content operations with a sharper business sense and market their offers according to their business model.Deploy the right types of technologies and analytics solutions. To drive results, publishers need to act on the available data of their site, not on their gut feeling. The right type of data can help them create a more effective strategy and paywall solutions.Related:  Steady Publishers Double Membership Sales In Six Months