By now you have understood on-page optimization and now we will move to off-page optimization. It is mainly referred to as link building and it is one of the 3 most SEO ranking factors as per MOZ. Poor off-page optimization can be a possible reason why your website is not ranking. However, it is also extremely challenging. That’s because it depends on an entire gamut of factors many of which are beyond your control. Let’s understand each concept of off-page optimization sequentially.