Business Coaching and Life Coaching are fundamentally different. A life coach tends to focus on the individual first with the objective of having an overall positive impact on the business. A life coach can work with individual clients on an unlimited number of personal goals and challenges. A business coach, on the other hand, comes at the challenge with the goal of improving the overall business first and, as a consequence, improving the lifestyle of the individuals involved through improved profitability, business efficiencies, business promotion, better time management, improved team and leadership development.