Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines. The higher a website ranks, the more likely people are to find it. This is especially true for products and services that are considered to be high-risk, such as those that are expensive or that require a lot of research on the part of the consumer. In 2022, SEO will be more important than ever for businesses that want to make sure their website is seen by as many people as possible.