An integral part of the Digital Media mix is Paid Media. It helps give you the quick push you need
to get your brand in-front of your target audience and amplify the reach of your marketing
content. It is vital as a Digital Marketing to understand how to run a media buying campaign so
as to make effective use of your Marketing Budget. We will focus on how to leverage the right
media channels and platforms and develop content that converts on these platforms.
Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.