Citations mention your business online that references not just your business name but your full NAP information package – name, address, and phone number. Citations are one of the top local off-page ranking factors. So, if you are a local business and want to rank locally – whether in Google’s snack pack or top positions of the SERPs – citations are crucial. Using dedicated tools to find citations and maintaining consistency in citations is extremely important for achieving quality citations that help your off-site SEO efforts.