Companies face the difficult task of generating customer value in an ever-changing environment where the consumer is increasingly demanding. This is the harsh reality of 2022: when the customer has to decide what to buy or acquire, he will give value to any added service that can clarify all his doubts, helping him in the final decision. Currently, business models are based on three pillars: market research, positioning and strategies. While the customer decides between one or the other based on other elements: price, exclusivity and service obtained.
A personalized service has to do with the ability to quickly and individually participate in resolving each customer's doubts about a particular product or service. Personalized services have been able to win over consumers and establish long-term relationships, moving from customer status to friends. Remember that this is possible thanks to external tools such as Callbell.