There are 3 main phases of the reputation management process. The 3 phases are building, maintaining, and repairing. The building phase is when you are launching a new business and building that reputation online. The maintenance phase involves replying to reviews and social media comments, providing good customer service, and sharing high-quality content. Lastly, the repairing phase is when a business has a negative online reputation and the steps taken to recover a positive reputation online.