Betting on sports can be considered a sort of lifestyle in the United Kingdom. It has become part of the nation’s culture. Within this concept, we can observe two types of sports bettors. One refers to those who bet occasionally – usually on big events such as the World Cup or the Olympics. The other one refers to the avid sports fans that visit licensed betting shops regularly and expand their betting activities on online sportsbook sites, rarely missing a sports event of their preference.Bookmaker stalls are a huge business in the UK, but in recent years the face of sports betting has changed dramatically. Online bookies have become more popular than land-based establishments because they are more convenient and they offer a quality line-up of sports betting markets with competitive odds. From an industry standpoint, the UK is one of the most competitive sports betting jurisdictions in the world. For bettors, this is a good thing, as all the operators who run their betting services in the UK have to compete with other strong brands and offer the best odds in order to attract the most customers. Many of the online sportsbooks are publicly-traded companies on the London Stock Exchange, which adds a layer of safety to these websites and makes them part of the fair gaming environment that both governmental and economic institutions have been establishing during all these years in the UK.