There are three main purposes that a website serves: Firstly, it allows businesses to reach new customers and engage existing ones. It serves as an effective marketing tool, allowing companies to advertise their products and services, create brand awareness, and offer customer support. Secondly, websites enable businesses to conduct search engine optimization (SEO) activities. This helps them boost their visibility on major search engines such as Google and Bing by optimizing web page content, gaining higher rankings on SERPs (search engine result pages), and driving more organic traffic. Lastly, having a website also allows businesses to establish credibility in the eyes of potential customers. It conveys professionalism while providing valuable information about the business’s products or services.