There are a few ways strategic planning can go wrong. First, without proper leadership, a planning session can quickly turn into a muddled tug-of-war between various ideas. You need someone who can make decisions and cut through the debates. Next, if you pay attention to the wrong performance indicators, you can end up with a strategic plan that doesn't match the reality of the business. Finally, make sure your communication channels are airtight. If everyone isn't kept in the loop in a timely manner, you might miss out on key insights.