‘Australian Fashion’ can be applied to fashion businesses that originated in Australia, design their products in Australia, commit to original design that is respectful of other cultures, and adopt sound social and environmental practices.
They must satisfy two of four critical criteria - Australian owned, Australian majority employees, Australian made, and Australian tax domiciled. Qualifying for at least two of these four criteria ensures that benefits are created for Australian workers and the local economy, which is the strategic purpose of the trade mark.