This is one of our top questions. Let's just say other brands aren't too keen on us naming names. That said, we will do our best to differentiate ourselves. The Last Coat looks to accomplish what other instant surface polishes and protectors does but in a very different way. For one, there is no oil in The Last Coat as there is in some of the most popular brands out there. This means there is no streaking and no residue. This also means no messy and oily bottles. In side-by-side tests which can be seen on Youtube vs. one particular popular brand, The Last Coat demonstrated superior water-repelling properties as well. The Last Coat is very different in that it is a nanotech mesh based product, so it creates a protective shell of sorts, similar to a ceramic product but not quite as hard, which is why it can be sprayed on, wiped off, etc.The new upgraded version of The Last Coat is also the most durable and chemical resistant all in one product on the market today. It cures enough within 5-7 minutes to drive out into the elements right away and also take some chemical attacks. After 24 hours, it is extremely chemical resistant across a whole pH range of chemicals.The Last Coat is a newer technology as well, it is a blend of ceramic particles and SiO2 along with some proprietary ingredients in a very tight mesh blend that allows it to bond to the surface tighter than any all in one, DIY product today.From what we've seen, we are more affordable than most others as well, and we also do offer free shipping on all orders over $75, including gallon orders. Most other brands have shied away from free shipping as it is expensive for liquids, but our commitment to customer service and satisfaction has been our driver to get it done on all US-based orders over $75.Finally, we have a 365-day guarantee on all orders (gallons must still be sealed however for risk of contamination and dilution). No one in the industry offers a guarantee like that.