Driving organic traffic by ranking for net-new keywords may be the most effective technique. This organic traffic driver simultaneously takes the most effort to perform. Several ways to find net-new keywords include: 1. Comparing keyword gaps with competitors 2. Identifying keywords related to the ones that already help content rank 3. Including related keywords or topics in the content 4. Getting suggestions from ranking tools Google usually takes a while before it understands and adjusts to the net-new content’s launch. New content takes time to ramp up before its full potential unfolds. During this ramp-up time, Google makes assessments and decides whether it ranks high or requires adjustments. Link profile and content quality may affect ramp-up time. We also must not randomly place keywords in the content for any reason.