Neste rebranded its renewable diesel fuel in early 2017 to clearly differentiate its high-quality, drop-in renewable diesel from other diesels on the market and to further strengthen its renewable diesel offering with its partners. Neste wants to help people and businesses reduce their climate impact, and to accelerate the transition to carbon neutrality. We make it easy for you with our drop-in solution. The name Neste MY stems from the importance of the choices we make. MY choice. MY diesel.