Localization involves modifying various elements to adapt software and content to specific target markets. These elements include not only text and layout adjustments, but also modifications to graphics and multimedia components to align with cultural preferences and sensitivities. Additionally, localization entails adapting keyboard shortcuts, fonts, character sets, and locale data for seamless user experience in different regions. Furthermore, the localization process encompasses considerations such as the product's build process and packaging, ensuring that every aspect is tailored to meet the unique requirements and expectations of the target market.