No – you do not need to be present on every social media website. Only on the important ones. Social Media can be a powerful tool to connect with current and potential patients. On social media channels you can share: • Announcements •  New Services •  Special hours • New Hires • Patient Feedback • Pictures of your facility Social media often is the best way to engage with your patients. While you should certainly keep in mind any HIPAA restrictions, it is a great way to answer quick questions and share information about your practice. Don’t fall into the trap of only posting things about your medical practice. Patients do not want to be “sold” to every time. They visit your social media page. Share news about your practice, but also local events and health care news.  Many social media channels also allow you to use paid advertising to reach current and potential patients. Advertising on social media allows for more refined targeting compared to search advertising. On social media, you can target not only by location but by gender, age, income, and interests.