A retailer hoping to increase sales via Instagram saw a 179% return on ad spend within 60 days. Another client saw a 219 percent increase in purchase frequency by targeting users who are most likely to buy with higher quality photographers during quick sales. "From ad types to targeting parameters, Facebook has made it easy for mobile marketers to extend what they already know works for user acquisition and remarketing on Facebook to Instagram's large and engaged mobile user base. We believe Instagram is becoming a key channel for mobile app marketers to reach new customers and reconnect with existing customers."