Ranking well on Google is vital for your business because Google is the most popular search engine with over 90 percent of the market share. If your business ranks on the first page, people are much more inclined to visit your website and stay longer than they would on someone else’s.
Research shows that most users won’t scroll through more than the first few results, so any improvement in the Google ranking for your business can result in a significantly higher click-through-rate (CTR).