If, however, live streaming changes the role of the user-viewer in the process of creating and spreading video content on the Internet, one can easily imagine how useful such a tool can be for a professional or a company who wants to enrich its narrative. to expand its recognition and to charm its audience. Original and quality video that connects the viewer with the "moment" and possibility of "participation" through his favorite social media accounts can help him become actively involved in the campaigns that concern him. With content marketing remaining an ever-changing field of action for marketing strategists and content providers alike, the ability to communicate the "superiority" of a brand with the main weapon being the power and prestige of a live video is a major challenge, especially for content creators and content creators alike. It is also an opportunity to interact directly and effectively with the younger, technologically advanced generation, who have learned to be in constant visual contact with what they are interested in, as well as to respond in a variety of ways to the stimuli they receive through the platform they use. Indicatively, according to research, Generation Z members (young people born after the mid-1990s) enter YouTube and social media daily, prefer live streaming to other TV services, and enjoy multitasking while they watch videos in the vast majority, in percentages that reach 90%. Of course, in order to approach the public in a way that will lead to measurable responses and substantial conversions to tangible goals, it's not enough to use one of the available live streaming services and simply organize a live broadcast of the show to be a part of the public experience. An event designed for everyone to see (or even an audience able to make a successful live campaign) must be well organized and have adequate coverage of a proper TV campaign, high quality video and sound and well-designed flow, in order to keep the interest and not to motivate the audience to "change channels”.Think Plus, having entered the market of live streaming services dynamically, offers a flexible transmission system with multiple coverage through Full HD cameras that adapts to any space and successfully meets the highest requirements, in direction, quality, speed and connectivity. Even in places with limited or no internet connection, Think Plus live streaming services use 4G technology to deliver 100% of their capabilities whenever and wherever necessary.