There are many benefits to using an outreach automation tool. First of all, it helps you refine and personalize your sales messaging which results in more productive conversations with your prospects. The right tool will also allow you to build segments so that you categorize your prospects as contacts or leads, and so that you only contact the right people at the right time with the right campaign. Considering that over half of the sales time is wasted on fruitless prospecting that leads nowhere, one of the most important aspects of an outreach tool is the possibility to prospect using advanced targeting criteria. Last but not least, outreach tools significantly speed up your cold email campaigns as they allow you to schedule and fire off personalized emails to your prospects at a scale.