Plants are green, and they come back to life after a long winter. Therefore, green is considered a color of growth or new life. But research shows that green is a versatile color and isn’t linked with many personality traits. So you can use it for any business.Green color has strong cultural associations. In some Latin and South American countries, it is considered a color of death. In the US, they associate green with money because dollars are green.You may have also seen monsters in green, which brings us to the point that green is a color of danger. But because of the versatility of the color, it can work for any brand. You can build meaning through the shade, hue, font, and shape of the logo.