You can prevent recipients from unsubscribing through various methods. Firstly, you must send your audience emails that are valuable to them. Email Marketing doesn't mean constantly sending sales offers and discounts in every message. Then, you must ensure that the content is personalized and aimed toward the right audience segment.
Your emails are crucial for educating customers on your brand, the industry, and even new trends. In addition, you can provide information on your products or services, especially for new releases. Use your messages to connect with your potential customers rather than focusing on boosting sales.