Setting up ads on Microsoft Advertising is easier than you might think. To start with, the platform offers the option to import existing Google Ads campaigns, which is a quick and effective way to get your Microsoft ads off the ground. Once the campaign has been imported, tweaks and changes can be made as required.
Alternatively, campaigns can be created from scratch, which will obviously be the recommended option if you don’t currently have any type of PPC ads running or have different aspirations on a new platform.
Not only is kick-starting an ad campaign on Microsoft Advertising easy — it’s highly cost efficient. Upon creating your Microsoft account and spending $300 in search advertising, you’ll get $600 worth of ads in return — what a deal!