We'd love it to be. There are a few reasons it's not. First of all, we're running the project directly with one local network operator, UKPN, who only manage networks in parts of South East and East England. The rest of the UK all have separate operators. We'd love to work with more operators to bring it to more homes. If you want Power-ups in your neck of the woods, let us know.
The other major reason (and it's a big one) is that Power-ups is designed to balance the network on a hyper-local level by targeting specific areas where there's regularly more renewable supply than demand. In some places, this just doesn't happen, so Power-ups may never be a perfect fit for your area.
There will always be other ways you can get benefits for using energy in the greenest way – like Saving Sessions, where you can be paid for cutting power when it's dirtiest. Or tariffs like Agile, where, when there's plenty of renewables powering the whole system, customers can be paid to use energy.