Some examples where you can demonstrate to both Google and Microsoft Bing that you are the best in the market are in the list below.
Clear and convincing pages about your company, leading employees, authors, partners, and clients.
Accurate and up-to-date content.
Wide peer-group approval.
Reviews.
Positive user comments on your content.
Anything else that reassures Google that your brand and those associated with your brand have experience, expertise, and authority, and are trustworthy within your industry.
Anything else that supports the credibility of your content (inbound links, social activity, user-generated content on the page, etc.)
Always remember the credibility (E-E-A-T in Google-speak) of a given solution (the piece of content) is evaluated at the content, brand, and author level.
You need to improve at all three levels.