With increasing social media users in the new normal, you can find the opportunity to target a larger audience in different age groups to drive more traffic, increase leads, and ensure conversions. People from different social backgrounds and interests are present on social media. With over 4.14 billion social media users, targeting a large audience will help you drive more traffic to your website and open the door to conversions. Social media provides the right channel to showcase your brand values and information in a creative and entertaining manner rather than a bookish promotional manner. You can enhance trust and brand loyalty through the right social media platforms and increase your brand presence through word of mouth in the online marketplace. Social media also helps you to improve your brand and product/service offerings through customer feedback and address queries instantly.