Local influencer marketing for your small business can be a great way to get in front of an existing audience that someone else has already built, fast tracking your success. But small business owners should be very careful about the local social media influencers they choose to work with and how much they're spending on influencer campaigns. When finding local instagram influencers, small businesses should be particularly careful of bot accounts and fake engagement numbers.
Our team finds influencers that have cultivated audiences that share demographic similarities with your target customers and influencers who share similar brand values as your business. Small business micro influencers are often the best kind of influencers for small businesses to work with because they have a highly engaged, highly targeted audience. As well, micro influencers are often much more affordable to work with than well-known influencers with large followings.