Rituals' Forsyth states: "We see a shift in how people look at their lives and how they live. Personal wellbeing is on the rise which became even more evident during the pandemic and ultimately people looked to incorporate wellbeing rituals into their lives. Even now though, we still see an increasing consumer need for products that enhance their daily lives at home, to transform everyday routines into meaningful moments and that address concerns such as sleep and relaxation. By also introducing a wellness ritual into everyday life, it can give us that structure that provides us with peace".