While small businesses can get away with independently managing their email lists, a growing user base ultimately requires the infrastructure of a professional email service provider. These services allow you several unique features, including:
Email automationPre-made templatesAudience segmentationUnique lead capture formsDetailed engagement and sales analytics
For example, OneSignal’s email marketing automation software unlocks everything from template-base email creation to an intuitive audience segmentation editor, to powerful, time-based automation triggers… all while optimizing your other cross-channel messaging.