Aveda proudly adheres to cruelty-free standards, ensuring that none of its ingredients or products undergo animal testing. They fully meet the Cruelty-Free Checklist. However, Kerastase, a brand owned by L'Oréal, doesn't align with cruelty-free practices. Kerastase products may be subject to testing, either directly, through suppliers, or via third parties, making them incompatible with cruelty-free criteria. L'Oréal, the parent company, also lacks cruelty-free certification.