Keyword analysis is a powerful SEO strategy that involves analyzing the exact words and phrases that your target audience is using to search online. By identifying popular and relevant keywords, you can optimize your website’s content, titles, descriptions, links and more, boosting your site’s ranking on search engine results pages (SERPs). With keyword analysis, you can gain valuable insights into the search habits and needs of your potential customers, enabling you to optimize your website’s content and structure to drive traffic, increase exposure, and improve click-through rates.