From a business perspective, a trademark and a copyright serve different purposes. A trademark protects your brand identity in the market. It covers things like your company name, logo, or tagline. For example, the McDonald’s golden arches or the name ‘Nike’ are trademarks. These protect your brand from competitors who might try to use similar signs that could confuse customers. On the other hand, a copyright protects original creative works that your business might produce. This could include things like advertising copy, user manuals, website content, promotional videos, software, or design schematics. A copyright prevents others from using, copying, or selling these works without your permission. For example, if your company writes a unique software program, you would copyright it to prevent others from using or selling it without your consent.