NOT TRUE at all
If you care about both your skin and your wallet, carefully read the list of ingredients first and notice the fancy packaging second. The simplest and cheapest precautions are often as, or even more, effective than the more expensive products. Using inexpensive sunscreen and moisturizer (after confirming the ingredients) will have the same long-term results as more expensive products. The key is to be consistent with your skin care and to start as early in life as possible. No amount of expensive or fancy treatments started after your appearance starts to age will give you better results than starting early and sticking with it.