Building a Brand that Matters
R. Ethan Braden, Executive Vice President, Chief Marketing and Communications Officer at Purdue University and Purdue Global
Great brands don’t just happen. Rather, they are intentionally and purposefully built over time on certain bedrocks, including a great story and position. And how well a brand is delivered externally depends on how well it is understood internally. As a member of Beta Theta Pi, former staffer, and dedicated volunteer, Ethan has developed a flourishing marketing expertise and career with a rare combination of leadership roles across critical and complex industries: the Federal Government, healthcare, consulting, public higher education, and non-profit. He has demonstrated that the keys to building remarkable brands transcend sectors, demographics, and unmet needs. Join us as he shares stories, lessons, and best practices from remarkable brands that have enchanted audiences and changed lives, leaving you inspired and better equipped to ensure your brand truly matters.