Here are some common mistakes to avoid in link building: Focusing on quantity over quality: It’s important to focus on building high-quality links from relevant and authoritative websites instead of just trying to accumulate as many links as possible. Ignoring relevance: Links from irrelevant websites or pages can actually harm your website’s SEO. It’s important to ensure that the links you build are relevant to your website’s niche or industry. Over-optimised anchor text: Overusing exact-match anchor text can appear spammy and may even result in penalties from search engines. It’s important to vary your anchor text and use natural language. Buying links: Paying for links is against Google’s guidelines and can result in severe penalties. It’s important to focus on building links through natural outreach and relationship building. Not diversifying link sources: Relying on a single source for all your links can appear suspicious to search engines. It’s important to diversify your link sources and build links from a variety of websites and domains. Ignoring internal linking: Internal links can help search engines understand the hierarchy and structure of your website. It’s important to include relevant internal links within your website’s content. Not tracking your link building efforts: It’s important to monitor and track your link building efforts to understand what’s working and what’s not. This can help you adjust your strategy and improve your results over time.