Free trials: Mobile and web apps can offer a free trial period to new users, providing them with access to all features of the app for a limited time. This allows users to experience the full value of the app before committing to a purchase. Similarly, some eCommerce companies such as Amazon offer "try before you buy" options where you can receive a good and try it before being charged. In-app currency: Some mobile apps offer in-app currency or credits that users can use to unlock premium features or make purchases within the app. These can be offered in exchange for signing up or completing certain actions within the app.eBooks or guides: Yes, ebooks are a popular type of lead magnet. eBooks can be used to provide valuable information to potential customers and establish your brand's authority in your industry. For example, a workout app may offer a free eBook with workout tips and nutrition advice.Webinar or video series: Companies can host webinars or create videos related to their product niche or industry. These can be offered as a lead magnet to attract potential users and/or customers and provide value to them before they make a purchase.Checklist or template: Similar to eBooks, checklists and templates are valuable and actionable resources that leads can use to solve a challenge or accomplish a goal. For example, our free User Journey Mapping Template is designed to help markers and product teams better understand and optimize their user journey.