Email marketing is a marketing technique that is not dead, But some email marketing tactics. Such as impersonal email address lines ignoring the user experience violating the GDRP and not use for tracking Email Marketing is a funnel, it just outdated As a marketer, you can use as best practice for business some best practices are following 1. Follow the GDPR standards 2. Use Mobile-friendly Template for email marketing 3. Poor email content design 4. Use Impersonal Subject lines that engage the customer to open your email