Keywords are a very important part of the content industry. This question is mostly asked by the interviewers to check the basic knowledge of the candidate about the content industry. Here is how you can approach this question: “In content, keywords play a crucial function. They facilitate the searchability of the content. While creating the content plan for each topic, I do keyword research. Google, however, recently revised its policies. Google now displays search results for words and phrases that are virtually identical to the sought query. Google took this action to encourage the creation of material with value as well as marketing purposes. Although I keep in mind that it is beneficial to include the keywords I want the content to rank for, as a content marketer, I prefer to create material that is valuable to readers rather than stuffing it with keywords.” This would be a proper answer to this question.