A money-back guarantee can either be a clause in your return and refund policy or constitute your policy as a whole. By making such a statement, you promise your customers that, should they not be fully satisfied with their purchase, they can get their money back, no questions asked. This is not necessarily suitable for all types of products but can be a great marketing tool for startup businesses or for businesses that make claims or guarantee certain results. You could also choose to offer a money-back guarantee but with some exceptions to protect your business against customers that could take advantage of your generosity. You may read more in this article if you’re interested in offering a money-back guarantee to your customers.