App store optimisation is similar to search engine optimisation (SEO) in that you are trying to maximise the visibility of your app in app stores. The goal is to become more visible in both search and when users browse certain categories. By becoming more visible, you will see increased traffic to your listing and more total downloads.One of the best parts of app store optimisation is that it is free. Compared to expensive social media or other marketing campaigns, ASO is extremely cost-effective. That said, even though it is financially inexpensive, it isn’t completely free. ASO requires a deep understanding of how app stores work. As a digital publisher, you also need to understand the target user base. Finally, you must know the potential keywords that your targets are using when searching for magazine and news apps.Ultimately, all of this takes time. You can’t ignore this work or skate by in the hope that everything will work out.