The actual costs of digital marketing are calculated by specialized digital marketers by analyzing the number of activities and budget of the entire marketing. Since there are different activities and steps involved in digital marketing, its costs are calculated accordingly. In other words, the package with the lowest price would encompass basic activities to run campaigns, whereas the package with a high price would encompass exceptional and extraordinary practices & software. Substantially, some marketers calculate the digital marketing cost by dividing the total sum invested in marketing by the number of prospects generated.