Technical SEO agencies are the most likely to help customers improve page load time. Milestone specializes in using AMP to help hotels build fast, easily navigated websites that customers appreciate. That is why clients can see as much as a 30 percent increase in revenue when they move to the Milestone platform. The mobile-first design helps those in hospitality target the modern mobile customer. According to Think With Google, a mobile page that takes just 6 seconds to load will increase bounce rates by 106 percent vs. a page that loads in 1 second. Customers like to see pages that load quickly and efficiently, particularly when they are on mobile devices. A recent report on the hospitality industry found that mobile traffic to hotel websites had increased 6 percent in 2019 and is expected to start growing again in 2021. Additionally, mobile revenue generated for these brands increased by over a quarter in the same timeframe. Hotels need to focus on the mobile speed of their sites to ensure they are ready to capture this traffic.