Yes. We highly recommend this approach. SEO takes time and can take 6-12 months to see results. So, while we are earning rankings with Google organically through SEO we can see instant traffic with PPC. It is simple, PPC combined with SEO will give us more opportunities/traffic to convert.
In addition, PPC also gives us data we can use to improve your on-site SEO. Engaging in PPC also allows us to test keywords to see what traffic and conversions we can get. The highest converting ones can be carried over to our SEO strategy.