Monitoring your cat’s health from home is becoming a more significant niche within the pet industry. And while PrettyLitter has been getting quite a bit of air time, other brands are making their way into the space.
Fresh Step Crystals is PrettyLitter’s main competitor. Both are made of silica gel crystals. However, Fresh Step Crystals don't have the litter tracking formula to monitor a cat’s urine for acidity and alkalinity levels.
Alpha Paw Genius Litter is very similar to PrettyLitter, as it’s made with crystals and indicates potential health issues with colors in the litter. However, there’s not as much information available as PrettyLitter, and reviews indicate the expectations of odor reduction are quite low.