Social media refers to online platforms and technologies that enable users to create, share, and exchange content with other users on the internet. Popular social media platforms include Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube, among others. Social media allows users to connect with others, form communities, share ideas, opinions, and information, and engage with content in various ways, such as liking, commenting, sharing, or reposting. Social media has revolutionized the way people interact and communicate with each other, making it possible to connect and share with people from all over the world in real-time, anytime, and anywhere. It has also become an essential marketing and advertising tool for businesses, enabling them to reach a broader audience, increase brand awareness, and engage with customers in new and innovative ways.