Your knowledge about the company will be put to test by the interviewer through this question. Be ready to deliver a response full of passion and persuasion. Analyze the company and its strategies in advance and jot down its unique selling points. Show enthusiasm and do not ignore the customers' needs. Look at the products and services the business offers and think of how you would be convinced to purchase them. Your answer must be on point and include all the key factors making the company a success. You should be prepared to showcase some stats and facts. The only way out is research. Never take research about your potential company lightly. You have to understand your target audience and communicate accordingly. Present a customized pitch after analyzing the interviewer.