Social media is a powerful digital marketing tool for connecting with your target audience, showcasing products and driving engagement and sales. It enhances brand visibility, facilitates customer interactions, and provides opportunities for direct purchasing, making it an integral part of digital commerce. Most ecommerce platforms and social channels have an algorithm that constantly analyzes customer behavior. Every purchase, like and post share informs what they see next. This information helps better position product ads and website placements. Leveraging algorithms and analytics software can help your team optimize your social media marketing strategies to respond to “micro-moments” across your customer funnel, ultimately improving your return on investment. Social media also increases the importance of a seamless digital experience compatible with apps and the mobile version of your website.