Similar to good SEO a Good ASO (App Store Optimization) can be the difference between two apps, a successful mobile app, and a total failure. For an optimized app store listing, you need to include a listing title with the keyword which is popular for your app category. You need to be very cautious about your app title, and description, you must include the relevant keywords for a Good ASO. From a searcher's point of view, the number of downloads and ratings grab their attention, hence it is required to get their prestigious reviews after they have used the app.\r