If you want to generate qualified leads and sell products or services that may require explanation, the CPL model is worth considering for you. Here you sign a contract with an advertising partner. At the beginning you determine the budget and goals of the campaign. Once the agreement is made, the advertising partner provides the necessary traffic on your corresponding landing pages or solicits customers with banner ads and other advertising media. Finally, the advertising partner receives compensation for each successfully generated lead, the so-called "qualified lead".