I think goodwill is an asset that can be amortized. Goodwill is the combination of your intangible assets with you’re another intangible asset. There are many ways to calculate goodwill, but amortization can be one method to make sure that if you have goodwill in your business, it increases in value over time. In short, if you purchase a company and receive more money for its assets than their current market value (i.e., goodwill), then you get to keep all of the surplus from selling off parts of that company or selling them off completely.