Content marketing and SEO are very much interconnected and content is becoming one of the most important aspects of SEO strategies.
Our content strategies, however, also impact paid media and owned channels (blogs, email, website).
A well crafted content marketing strategy is critical for online growth and success, and high quality content is required to increase your websites visibility and rankings, as well as influence your website visitors to stay longer once on-site.
Creating optimised content on your website also helps to:
increase click through rate and generate high quality traffic on-site
incorporate linkbuilding and gain high-quality backlinks from high authority websites to indicate trust and credibility to search engines
strategically incorporate keywords, and specifically create content around keywords
build brand awareness and engagement
can turn visibility into rankings and increases conversion rate to turn into revenue