One of the key differences between an HOA manager and a property manager is who they report to. An HOA manager works directly with the HOA board and puts the association's interests above all else. A property manager, though, reports to a single owner or corporation. The goal of an HOA manager is to ensure smooth operations of the HOA community, whereas a property manager's goal is to turn a profit for the property owner. To do this, property managers must minimize vacancy rates and maximize resident retention rates.