The development of a landing page (or any website) can vary considerably depending on the needs of each project. The amount of cultural adaptations, the technology used, the complexity of external tool integrations, content availability and the degree of client participation in the design process all play a fundamental role in the time required to develop a landing page. However, it is common that the development of a landing page takes less time than a corporate website. This time can be further reduced if if elements are reused from other pages created for the same brand, product, service or target audience.