Inbound marketing is a type of marketing that focuses on attracting customers to a company’s website, product, or services. This marketing is a customer-centric approach designed to attract customers by providing value and information. Inbound marketing aims to generate leads and sales without relying on outbound activities such as cold calling, trade show attendance, and advertising. Traditional outbound marketing strategies such as cold calling and advertisement are ineffective. They interrupt the customer’s experience with the brand. Inbound marketing strategies focus on delivering content that will generate interest in your company and its products or services.