Your company logo is not just a simple advertising image for your company — it is the heart of your corporate design and the visual sign that connects customers right away. In order to ensure that your company logo fits you perfectly, you should take a few important points into account when designing. Before you go about the visual design, you should consider what your company stands for, what makes it especially attractive to the target group you are addressing, and what effect you want to achieve. In addition to the basic design of your logo with the right graphics and picture elements, the interaction of the font and the color is important, as the shape, layout, and tone of the logo determine how your brand affects potential customers. There’s a reason why certain logos are more memorable than others — it's the design! The color scheme of your company logo should match both your industry and your product or services. A color wheel, which divides the primary colors red, yellow, and blue into a spectrum, can be useful in the decision. It helps to test color combinations, for example, monochrome combinations with a main color tone or complementary color combinations with different or contrasting colors. This is where you define the creative framework, the look of your brand, and your own guidelines for form, color, font, and layout. Your logo is an indispensable visual component that your customers should recognize as iconic, either as part of your website, business cards, mailings, or merchandise. If you are planning to create your own company logo and want to ensure that it is a suitable design that will help present a uniform corporate image, similar to your corporate website, you might find creating a style guide particularly useful.