Interview questions for MBA students will consist of questions related to marketing. The sole purpose of this question is to identify if you understand minute distinctions between two terms that may sound similar but are not. Ultimately, customer and consumer marketing use two strategies, while customer and consumer may say the same. Consumer marketing refers to selling products or services to potential consumers who buy products or services for a non-commercial purpose. On the other side, customer marketing aims at existing customer retention providing them with appropriate and healthy customer experiences.