Founded by adidas Skateboarding alumnus Jason Dill and Mike Piscitelli, Fucking Awesome started as a sporadic side-project in 2001 before expanding to a fully-fledged skate brand in its own right in the early 2010s. Known for their provocative graphics, DIY ethos and rugged aesthetic, Fucking Awesome embodies the skater mentality through and through, and their collaboration with adidas Originals reflects this. Everything from jumpsuits and utility jackets, to footwear silhouettes that defy definition, are presented through the unpredictable lens of Fucking Awesome. Expect the unexpected, and embrace the chaos.
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