To brand yourself, u003cstrongu003estart by identifying a specific nicheu003c/strongu003e that you want to be known for. Ideally, you should pick a niche you are already good at. This will make it easier for you to position yourself as an expert.u003cbr/u003eu003cbr/u003eAfter picking a specific niche, the next thing is to u003cstrongu003eidentify a specific problemu003c/strongu003e within that niche that you are going to solve for a u003cstrongu003especific target customer segmentu003c/strongu003e.u003cbr/u003eu003cbr/u003eNext, based on your niche and the problem you are solving for a specific customer segment, u003cstrongu003ecome up with a one sentence statement that will define your personal brandu003c/strongu003e.u003cbr/u003eu003cbr/u003eHaving defined the personal brand you want to cultivate, the final thing to do is to u003cstrongu003elaunch a high end blog to promote this personal brandu003c/strongu003e and build your authority.u003cbr/u003e