OTT (or Over-The-Top) content may be defined as any form of video that does not involve a cable box, satellite dish, or similar equipment. Examples include internet-based streaming services like Hulu and website-based content delivery. If these services are accessed on a television screen, it is called Connected TV, or CTV for short. CTV offers a variety of advantages over traditional cable, including affordability and flexibility. Roughly 57 percent of all Americans already access CTV regularly, a number that's expected to exceed 60 percent by 2022.
Quantifi Digital are the experts when it comes to using local TV advertising in Minot to get your name out there. For example, we can target any specific demographic you're interested in reaching. If your product or service is aimed at individuals between the ages of 25 and 34, we can serve your ad to the 24 percent of CTV viewers who fit that range. Likewise, we can leverage a viewer's recent search history to give them an ad that corresponds to their interests. In contrast, traditional TV spots are seen by whoever watched a particular program, with no reliable way to track who that might have been. Please fill in this form to learn more about the potential benefits of OTT advertising in Minot