Ad Assets (or Ad Extensions as they were previously better known as) are additional information snippets that Advertisers can add to their ads to make them more compelling and informative to potential customers. Some of these like the Callout, Lead Form Assets can be additional direct CTA’s whereas others are indirect ones. • Sitelink Assets – Additional links to important pages on your website. • Callout Assets – Short messages highlighting key information. • Structured Snippet Assets – Highlight specific products, services, or features. • Call Assets – Add a clickable phone number. • Location Assets – Display your business locations. • Affiliate Location Assets – Show where your products are sold. • Price Assets – Highlight your product or service pricing. • App Assets – Link to your mobile app listing. • Lead Form Assets – Allow users to submit information directly from the Ad.