The short answer: you get what you pay for. An expert is going to know what you need and is backed with years of experience. You sure can learn a thing or two about Search Engine Optimization from online tutorials. However, we have a office story where an intern decided to fix his car by watching a YouTube video. After 2 long days, plenty of elbow grease, and some serious determination, his 2018 Nissan stopped working. The car went to the shop and was fixed before the day’s end. Learning SEO from tutorials will get you the basics, but the real test is designing and implementing these strategies in real world conditions. Trust us, you don’t want to leave the SEO on your site to a first-timer. A professional website design and digital marketing agency (like JMS Web Design) knows what to look for, where to include it, and how to make it work for your business when implementing an SEO strategy for a website. You can be a part of the development process but still have time to build your business.