Yes, it’s true that Google is evolving all the time. However, in my opinion, this is very positive. Google wants to deliver the most relevant search result, to every search query and it’s constantly chasing this goal. So, we as marketers are forced to build better websites and create better and more relevant content. The days when you could buy light-weight ‘vanilla’ content from text brokers are so over. This is a big positive for the entire internet.