During the initial quoting stage, our staff will advise on production options that will help keep your expenses cost-efficient without reducing the success of your direct mail campaign. Here are some things to consider when trying to reduce your production cost…
Plan Ahead:
Its a good idea to plan your marketing initiatives for the year in advance, because it can make a substantial difference in the cost-effectiveness of your direct mail campaign. For example, producing envelopes in larger quantities to use over the course of several months reduces the unit cost of your campaigns.
Choose Your Format:
Unique direct mail formats stand out in the mailbox. However, some formats, such as die-cuts and unusual sizes, can increase production and delivery costs. The same can be said for metallic inks and special varnishes. A simple format and smart design with a compelling message can be just as effective as something extravagant.
Clean Up Your Mailing List:
Sending duplicate mail pieces to Clients is a waste of money, unless it is intended. Perform a National Change of Address (NCOA) once a year to make sure you have the most up-to-date postal information in your database.
Segment and Personalize:
Direct mailing to a small group of the “right” people is often more effective than mailing to everyone. Mailing fewer, more focused pieces can help secure better results. Segmenting your list to a targeted audience and personalizing your message to be relevant to that audience will maximize your direct mail response rates.