Distribution businesses today need to acknowledge that today's B2B buyers are increasingly tech savvy. Baby Boomers are making way for the new generation to occupy management and procurement positions who increasingly shop on their smartphones and tablets. They expect content rich websites with information that can help them make a purchase decision and ecommerce functionalities that enables them complete their transactions in one place. They are seldom patient when they are made to wait or have a clunky online experience and will likely divert their business to a more technologically easy to use vendor or distributor. As a result having ecommerce capability is no longer an option but a necessity.