First, Cleanse your skin. Cleansing your skin every day is important-- removing physical impurities, washing off that top layer of sweat and dirt, and sloughing off dead skin cells. Next, Exfoliate for 2-3 minutes, allowing the physical exfoliant to loosen and remove the dead skin cells. Lastly, hydrate. This step is so important. We don't want to just cleanse and exfoliate our skin without giving it a direct bit of hydration.