Logo printing can be mainly divided into three categories: Screen Print (or called Silk Screen Print), Heat-transfer Print and Embroidery. There are also other printing methods like digital print, inkjet print, sublimation print etc. But, no matter what printing method is used, artwork color cannot be completely duplicated as the physical existed printed logo due to:
1. Artwork color is previewed on computer screen only, and different screens may display the color differently.
2. Screen Print logo is produced by mixing different printing staff to achieve the best match to the original requested color (e.g. Pantone Color). Also, due to difference in material (printing materials applied on fabric), the final produced logo may visually viewed to have color deviation from the Pantone Color, this is unavoidable.
3. Different viewers have different perception towards the same color, and their own preference to certain colors. Therefore, it is quite judgmental to judge if a color is match or not.
4. Color deviation is found on Heat-transfer Print as a series of process is involved and color will be affected in the process when logo is printed on a specific plastic film and then heat transferred to be printed on the apparel.