It's a formula that isn't always applicable to every firm, especially when numerous pages appear in search results for the same phrase. Understanding what is vital for the business is the greatest way to track SEO's effectiveness. Some firms are content with free signups, which may or may not have a monetary worth. Some businesses calculate income per user or estimate the worth of a button click or an email open. You should simultaneously track the performance of different social media channels. Social Media contributes to a large chunk of website visitors. So you should not leave that behind while making SEO performance report.