Reputation management refers to the process of monitoring, managing, and influencing an individual or organization’s reputation. The goal of reputation management is to promote and maintain a positive image and reputation, while mitigating or addressing any negative perceptions. This can be done through a variety of tactics such as monitoring and responding to online reviews, managing social media profiles, creating positive content, and addressing and resolving any negative issues or crises that may arise. Reputation Marketing is building a 5-star reputation and then marketing your reputation to get more conversions and customers.