Aquaji utilizes advanced computer vision algorithms to analyze visual data captured by cameras installed near your digital signage. Here&#8217;s how Aquaji can assist in measuring advertising effectiveness:Audience Measurement: Aquaji can accurately measure the number of people exposed to your digital signage by counting the total footfall or unique visitors. It provides insights into the reach of your advertising campaign, allowing you to assess how many people have viewed your digital signage content.Dwell Time Analysis: Aquaji can analyze how long people spend in front of your digital signage. It measures the dwell time, which indicates the level of engagement and attention your advertising content receives. Longer dwell times suggest higher interest and engagement with the displayed content.Attention and Gaze Tracking: Aquaji can track and analyze where people focus their attention. It identifies when a person has had an opportunity to see (they were close enough to your screen to see it) and subsequently measures conversions (for how long did a person actually look at the screen). This helps you understand the effectiveness of your digital signage content by collecting data on who actually looked at the content, and for how long.Demographic Analysis: Aquaji can provide demographic insights by estimating the age range and gender of the individuals who interact with your digital signage. This information helps you understand the target audience and tailor your advertising content accordingly.Content Performance Analysis: Aquaji enables you to assess the performance of different content variations or campaigns by comparing their effectiveness. It helps you identify which content or messages resonate better with your target audience and make data-driven decisions to optimize your advertising strategy.Real-time Analytics and Reporting: Aquaji provides real-time analytics and reporting, allowing you to monitor the performance of your digital signage advertising campaigns in real-time. You can access detailed reports, metrics, and visualizations to track key performance indicators, identify trends, and make timely adjustments to your content or strategies.By leveraging Aquaji&#8217;s computer vision capabilities, you can gain valuable insights into the effectiveness of your digital signage advertising. This information enables you to optimize content, engage the target audience more effectively, and maximize the impact of your advertising campaigns.