Home improvement retail mindshare is higher today than pre-pandemic, with more new customers engaging in home improvement in the last three years. Home Depot and Lowe’s have shown strong share gains the last three years within both DIY and Pro shopper groups, aided by new assortments across the store along with improving online assets. Additionally, new fulfillment capabilities continue to roll out, enabling the homecenters to better service both shopper groups and most home improvement projects. CRC insights help home improvement retailers and vendors maximize the opportunities presented by the homecenter channel, aligning resources and investments to the areas of largest upside.