Propaganda posters from the late 1960s show the full extent of Mao's deification. In many of them, Mao hovers above the people as a sort of radiant sun; golden rays beam out from a circle framing his face. The rules for these portraits were incredibly specific. Mao’s face needed to be depicted in 'reddish warm tones with burnt sienna for shading and yellow ochre for highlights'. The Chinese people responded by referring to Mao as 'the red sun within our bosom'.