What’s interesting is that we’ve always hired purely on merit, and the diversity has happened automatically. At any one time we might have seven or eight different nationalities or ethnicities in our office, along with a wide mix of ages, so we’ve never even had to try to be ‘diverse’. I think it brings an enormous advantage, to have all those different backgrounds and perspectives thrown into the mix. We’re serving a wide consumer audience, so we need to approach them from every angle we can. What you don’t want is the kind of business where the boss hires people who look and think exactly the same as themselves!