We are a family-owned business; we are not a non-profit.  Both my wife and I are hiker enthusiasts who love the outdoors.  This is our way of not only encouraging others to get outdoors and appreciate nature but a way to give back to the hiking community by planting trees.  We do not give out financial information, but the registration fee covers marketing, the cost of goods, operating expenses, the planting of trees and a lot of love (labor) that goes into it.