Manufacturers, retailers, logistics companies, food distributors, and pharmaceuticals are just a few of the industries using territory optimization; however, any company or industry that relies on inside or outside sales can use it to help maximize revenue.
Territory optimization can also help fast-growing companies. Both small and large companies are using it to identify potential improvements and grow revenue, but companies experiencing rapid growth might find that they need to quickly rebalance the workload or hire more sales reps. Territory optimization helps the company rapidly rebalance accounts among the existing sales staff and/or assign new reps to the right accounts.