At White Hot, we want our products to feel luxurious, efficacious and extra special. Our formulas blend both beneficial and indulgent ingredients to help nourish and strengthen your hair, leaving you with your best silver. Keravis - for strengthening, smoothing and bounce in Luminous Conditioner, Brilliant Shampoo and Intense Lustre Mask. Blue Lupin - in both Brilliant Shampoo and Intense Lustre mask for brightening and boosting your natural colour. White Truffle - a luxurious dash in Shooshing Crème, Glorious Shampoo and Luminous Conditioner for moisture and hydration. Baobab Tree - a nourishing extract in Lifeshine Oil for smooth, shiny silver. Coconut Oil - to naturally cleanse and nourish, and Marshmallow Root Extract for smoothing and detangling, both found in Gloss Bar Shampoo. Argan Oil - a touch of gloss-boosting in Infinity Mousse We work with our manufacturers in the UK to ensure our ingredients are from a sustainable source wherever possible