Well, it’s a bit silly, but bear with us…Tracy (NOMU creator and founder) was once upon a time a fairly committed vegetarian (boarding school food tends to have this effect on people).When she originally thought about starting NOMU it was going to be a delicatessen food emporium and not a retail brand.So Paul (still her boyfriend at the time) suggested that her dream outlet would not have a very large red-meat section.In his mind, ‘No red meat = No Cow = No MOO = NOMU’We said it was silly.