Tools for SEO and PPC marketing are readily available online. Having access to these tools, however, is just the beginning of creating online marketing campaigns.
To ensure your campaigns deliver the results you need, you’ll have to check on your results constantly and decide how to adjust your strategy to meet your goals. And, if your team doesn’t have a background in marketing, there’s a good chance you’ll miss out on opportunities and lose money along the way.
It takes a significant investment of time to set up and manage SEO and PPC campaigns on an ongoing basis. If these digital marketing services are right for you, it may be worth it to work with an experienced law firm marketer who can take care of your campaigns while you focus on your clients.