In order to find actual conversions, you want to look at the top right of the table, below the line graph. Here you will see a column for conversions. From the drop-down, you can select which goal conversion you’d like to see. If you go back and look at trends over time, you can see what types of articles people spend the most time on and which ones are most successful. In order to have a full view of your conversions and web traffic, you can use Google Analytics in Google Sheets in order to create a report of all of your contact converting pages.