HPP is our secret superhero! 'HPP' stands for 'High Pressure Processing' and is a high pressure treatment that helps keep our products durable and healthy. The HPP plant sends our juice on a cold journey through a chamber of water where it is exposed to high pressure. It sounds crazy, but it's actually just to inactivate potentially harmful pathogens and preserve the highest nutritional content. So you can take a sip of the juice with peace of mind and enjoy its full taste!