One purchase of Profit First Simplified = one business. Each purchase provides you a license to download one copy of the Profit Planner (the dashboard) for your personal use or for use in the course of one client's business. Specifically, you may use the dashboard for your own personal use or when providing one-on-one services for one client's business. Heyyy agency owners - we will be publishing our licensing options in the future! Email profitfirstsimplified@jmdbs.com if you're interested in this.