There are heaps of tools we use to build and optimise SEO campaigns. Each tool is for a different element of the campaign. Some help us with effective keyword research and refine keyword lists. Others make sure we are creating the most high-quality content. And we also use some to check for crawl errors and website issues that could be preventing your site from being indexed in the first place. The most important tools in our arsenal are Google Analytics and Google Search Console. Google Analytics is essential to measure and optimise the performance of your SEO strategy. We use it to track site traffic details, visitors’ geolocation, most popular pages, bounce rates, devices used to visit your site, and more. Google Search Console goes deeper into your website elements, telling you how Google sees it and how it can be better optimised.
Another indispensable SEO tool is SEMrush. It provides detailed competitor tracking, so we can see competitor’s backlinks, monitor their rankings, and conduct a full competitive analysis. Plus, SEMrush can be integrated with Google Docs to help you optimise content for search. Other great SEO content tools are Yoast, which checks the effectiveness of your SEO as you write, and Buzzsumo, which allows you to analyse the best performing content.
For technical SEO, we use tools like Screaming Frog. This SEO spider tool can crawl through sites and pages to provide a complete analysis of their performance and tips for improvement.
Because we use these tools and more every day, we have intricate knowledge of their features and how to get the best out of them for your SEO campaign.