In a nutshell, AI/ML algorithm can take historical data and make predictions based on this data.Churn prediction is a great example. Machine Learning algorithm analyzes historical data and seeks patterns in customeru2019s behavior to identify causes of churn. When a business has this kind of data, it can act one step ahead, dealing with customers that are more likely to leave and also fixing problematic areas. In other words, you will be able to spot customers who are about to leave. Results would be increased LTV of customers.Just raw profit and loss data wonu2019t bring a lot of value, the more pieces of data you analyze with AI the better outcome you get. A lot depends on what kind of business youu2019re running.Happy to chat if youu2019re interested to get more info regarding your business in particular. Hit me back at mykyta.korobov@chisw.com