You may want to consider outsourcing your content to other writers at some point in your business. This can free up your time to focus on running your business and help ensure that your content is high quality. When outsourcing your content, it's important to ensure that the writers you work with understand your brand voice and can write in a way that is true to your authentic voice. To do this, you'll need to provide them with clear guidelines and examples of your writing style. You should also give them license to be creative and add their own flare within the parameters that you've set. This won't work for everyone, but if you're comfortable with it, outsourcing can be a great way to maintain your authentic voice while still getting the help you need to keep your business running smoothly. It's ok for your brand voice to evolve too.