Promoting a blog post can be done in several ways. If you write a blog post where you link to an authoritative site, you can send it to the site's author and see if they promote it to their audience. Social Media. Posting your link on Facebook, Twitter, LinkedIn, Reddit, and other websites can get you a lot of organic traffic and interest. Paid Promotion. Paying to boost posts on social networks, or paying for PPC advertising directly to your best content, can convert money into traffic. Once a post has been live for a while, you can take advantage of large sites by syndicating your content on them, such as LinkedIn Blogs or Medium. You could even provide a small excerpt of your content on those sites, using a link at the bottom to keep reading on your site.