Understanding types of website traffic will help you fine-tune your SEO marketing strategy and ensure you reach your target audience. The details below describe common forms of online traffic.
Organic traffic describes the number of users discovering your site via search engines.
Direct traffic includes users who enter your website URL in a browser’s address bar.
Referral traffic accounts for users coming to your site from backlinks.
Paid search traffic comes from searchers clicking on an advertisement.
Social media traffic comes from users clicking links on Facebook and other social networks.
Email traffic means your leads use promotional links to access your website.