- Indeed, more than 40 percent of our customers are not pregnant women, but they love it. Our pregnancy pillow (include u shape and E shape) provides a cloud-like feeling while sleeping, cozy on your front and back side make you fall and stay asleep easily. Some customers buy it for surgery recovery. Besides, it serves very well when sitting up on couch/floor/bed, you will get surrounding support while enjoying the movie/book/game.