Google Search shows a title link for each individual web result. This text is generally
taken from the contents of the element for
that page (which is also the text that appears in the title bar of your browser). It
may also be extracted from links pointing to the particular page.
Your page title gives Google additional information about the content of the page.
Relevant, useful titles also help users decide which site to click in the results
page.
Learn how to create
useful titles.