SEMRush tool is a search engine optimization and a keyword research tool that analyses a website and its competitor’s organic and paid keyword activity. SEMRush tool assists on finding all the keywords for which a website in the internet is ranked for and also it gives more details regarding the specific keywords and related keywords. Moreover this tool crawls the search engine results for both organic and paid keywords searches. This tool provides all in all tool that suites for improving online visibility this is through pulling reports to gather data on domains and keywords in the SEMRush database.