Funnels in digital marketing are a visual representation of the customer journey from initial awareness to conversion. They depict the various stages a customer goes through as they move towards making a purchase or taking a desired action. Typically, the stages of a digital marketing funnel include Awareness, Consideration, and Decision.
By understanding the needs and motivations of customers at each stage, businesses can tailor their marketing efforts to effectively guide potential customers toward a conversion. Funnels in digital marketing can be used for a variety of purposes, including website optimization, email marketing, social media marketing, and more.