AI Search Optimization is the process of adapting content and websites to perform well in AI-driven search environments. It involves strategies to make content more discoverable, understandable, and relevant to AI systems like large language models (LLMs) and chatbots. This includes creating comprehensive, context-rich content, using natural language, implementing structured data, and focusing on user intent rather than just keywords. The goal is to ensure your content is effectively utilized by AI when generating responses to user queries, maintaining visibility as search behavior shifts from traditional engines to AI-powered platforms.