Contrary to popular opinion, email marketing is still one of the u003cstrongu003emost effective and higher ROI marketing techniquesu003c/strongu003e in the market. Around u003cstrongu003e99% of your consumersu003c/strongu003e check their email, making it more effective than social media marketing. For every $1 you spend on email marketing, you get a $42 return. It generates a 4200% return on your investment.