Customer journey maps provide a bird’s-eye-view of how customers interact with your brand across various touchpoints — pinpointing pain points they encounter on the path from awareness to purchase. For example, while considering an electric car purchase, shoppers might fret over financing, charging infrastructure, and whether the vehicle aligns with their commuting habits. Marketers can use the insights from a journey map to address these concerns preemptively by offering financing guides, interactive maps showing local charging stations, and educational videos on EV battery range and usage.