We provide the metrics for measuring traffic and engagement on locators and local pages. For local pages and listings, we offer search ranking reports that assess ranking performance of store locations across thousands of keyword+geography combinations. For local listings, we offer a rich set of analytical measurements, with particular emphasis on Google and Facebook where the available metrics are the most extensive. We report on searches, views, actions, likes, check-ins, shares, and more, and will soon expand our reporting to include photo engagement, Q&A statistics, and trending search query terms. In addition, we measure reputation signals such as review count, review velocity, and average rating.