Effective communication is essential for the engagement with and success of your program. Communication plans are most impactful when they are:
Strategic.
Communications are often limited by poor planning or sporadic follow-through. All strong communication plans are comprehensively built and derived from strategy and preparation. Effective plans span the entire year of the program and include all program activities and their associated communications. These plans align with organizational goals and culture and are supported by all participating members, including the leadership team.
Consumer-centric.
Building communications plans that reflect the different needs and perspectives of the individuals within your populations will improve your communications’ impact. Catering your messaging may be especially important for groups that are one step removed from your organization, like retirees or the spouses of your populations.
Engagement-focused.
Driving engagement should be the primary focus of all communications. Materials with clear messaging and calls to action help participants connect with their goals and the goals of the organization and encourage the continued support of your efforts.