SMS, MMS AND RCS are different types of text messaging for delivering your brand’s mobile messages. You can think of them progressively:
1. SMS (Short Messaging Service) is the most basic form of text messaging, strictly limited to text (no images or video) and 160 characters. Simple, yes, but still effective for many text marketing campaigns.
2. MMS (Multimedia Messaging Service) is a more advanced messaging service than SMS, letting you send your guests a message that includes not only text but also pictures, GIFS, video and/or audio content. MMS messages typically generate far more guest interaction than SMS messages.
3. RCS (Rich Communication Services) is even more advanced, not only employing multimedia assets but also enabling 2-way interaction with your guests, similar to the functionality of a brand’s mobile app.