The answer to this question depends on several factors, including the scale of the project and resources of your own company, as well as the cost of app design you are ready to cover.
Keep in mind that both options need thorough research, which will determine freelancers’ or app design company’s experience and expertise. In addition, we recommend taking into account the number of specialists required for your project. If the product is new and complex, you will need not only UI/UX designers, but also project managers, marketing researchers, business analysts etc. So, if your company doesn’t have these specialists, it makes sense to hire a fully staffed app development company.