Many large companies are pledging to go “carbon neutral” or “zero carbon footprint” in the next five to thirty years. This means they pledge not to emit more carbon into the atmosphere than they offset in other ways. This may mean adopting more sustainable business practices (utilizing solar, going paperless, etc.) but for many businesses, these sustainable practices are not enough to bring their carbon footprint down to zero. Carbon markets allow these businesses to purchase “carbon credits” from other businesses – including growers – who are taking steps to sequester more carbon from the atmosphere. Agricultural land has a large opportunity to sequester carbon with healthy soil and regenerative land management practices. Growers who improve their soil are eligible to participate in carbon markets, where they are essentially paid for creating healthy soil on their farms.