The Zigbee Alliance rebranded itself into a more generic name, the Connectivity Standard Alliance. The move is a significant moment in the history of the alliance and is illustrative of the evolution of this organization in the 21st century. The Zigbee Alliance was established in 2001 by several companies that were preparing to enter the IoT domain. The alliance maintained and published international standards for the Zigbee protocol, which eventually became one of the most popular interfaces for connecting IoT devices. For the past two decades, the organization has published and standardized application profiles that help OEM (Original Equipment Manufacturers) vendors make their products more interoperable in the contemporary IoT space. With almost 300 million Zigbee Alliance Certified products launched in the IoT and Home Automation market, the alliance members have grown to more than 300 companies including the likes of Legrand, Comcast, Ikea, SmartThings, and Amazon. The alliance offers different forms of memberships and certifications. Members of the alliance can vote on contemporary issues related to the IoT space and contribute to the development of the organizations’ standards. IEEE’s 802.15.4 standard, which is associated with Zigbee, contains significant contributions by the Zigbee Alliance. With the advent of Matter, the IoT space is expected to grow quickly over the next few years. In the backdrop of these developments, the alliance decided to rebrand itself as the Connectivity Standard Alliance. With this change, it is clear CSA aims to dominate the IoT standards domain and eventually become the benchmark that every manufacturer will need to adapt to.