Each entry is evaluated independently by at two trained evaluators who provide scoring and feedback. Weighting of the work plan and work sample varies depending on the division. Evaluators look for evidence of careful planning and documentation of an entry’s success through well-defined objectives with measurable results. Quantitative results are highly desired. Evaluators consider how well a program is conceived, created and executed for its intended audiences, as well as how appropriate the strategy and objectives are in relation to the results desired and achieved. All evaluations receive a quality control check. IABC award entries are scored using the Global Seven-point Scale of Excellence. All marks start at 4, which represents a fully competent approach to communication planning and execution. Work is graded up or down, depending on the content and execution of the project. Marks of 0, 1 or 7 are very rare. Half-points may be awarded.