As a business, it’s essential to be able to track the performance of your PPC and SEO campaigns. Knowing who is visiting your website and from where can help you make informed decisions about how to optimize your campaigns for better results. Fortunately, there are a few tools that you can use to track your PPC and SEO users. Google Analytics is a great option, as it allows you to see which users are coming from which sources. You can also see which keywords they used to find your website, and how long they stayed on your website. This data can help you fine tune your campaigns and make sure you’re targeting the right audience. Additionally, there are a variety of online tools that can help you track the performance of your campaigns in real time. These tools allow you to monitor user activity and track conversion rates, so you can see which campaigns are working and which ones need to be improved. With the right tools, you can track your PPC and SEO users and maximize your return on investment.