We're committed to sourcing our materials ethically and transparently, prioritising honesty over greenwashing. This means we don't make vague sustainability claims we can't substantiate. Sustainability in jewellery can be complex, and we believe in being upfront about the realities. As much as possible, we provide clarity on the claims we make and explain what they mean for you as a customer. For example, while we prioritise gems from suppliers with verified ethical practices, availability can vary depending on your design and supply chain factors. We prefer to educate you on your options so you can make informed decisions without the marketing hype. Read more about our approach to sustainability.