Differentiation forms part of a brand strategy tactic that highlights your company’s Unique Selling Proposition (USP). Your USP is what you offer that your competitors do not, often targeting very specific customer segments rather than trying to attract a broad audience. Making your USP known to your customer base is where digital branding consultants usually step in because recognition is a big factor at the point of purchase. Designing a unique, online voice for your brand is a surefire way to differentiate yourself.