All conversion stores rebrand, but it’s a slow and deliberate process—sometimes it can take several months. It’s typically an “inside-out” approach. That means you will immediately utilize Fleet Feet tools for the back of the house and, over time, introduce the Fleet Feet name to the front of the house.
We work with you to create a communication strategy so that your customers understand what’s happening—that your staff will still be there to help them, that you will continue to support the community and that you will be able to provide them with additional resources as Fleet Feet.