Many writers and business owners believe the main purpose of AI writing tools is to combine subject matter expertise with content creation, all in one package. In theory, AI tools should be capable of doing so. And, it probably won’t be long until AI can execute copywriting tasks—or, at least, provide a decent “jumping off point” from which a human can then take over the project. Unfortunately, in my own experience, I have yet to see an example of AI-generated content that is both accurate and interesting.