Endorsements are used to show support for a specific candidate during a political race. They’re especially helpful in drumming up support during the primaries, especially if your run for office is extremely competitive. Endorsements from influential individuals or organizations can improve your campaign’s reach, your fundraising capability, and encourage voter turnout on your behalf. Well-timed endorsements from the right people can have a powerful impact on your campaign. For example, endorsements from his political opponents significantly helped win Joe Biden the nomination for the 2020 presidential race.