The Disney Bundle has been present in the US since Disney Plus was rolled out. Talking about the bundled streaming package at its launch, Disney CEO Bob Iger claimed that the positive response to the direct-to-consumer plan has been great, and the addition of the businesses that the company took over from 21st Century Fox only elevates the company’s confidence in their ability to leverage the powerful creative engines across the entire company and decades of iconic storytelling to offer an exceptional value proposition to the users.