You’ll want a compelling proposal that takes every stakeholder into account. While BPM tools can bring good things to every department as well as the whole business, certain company leaders will care about specific things, so play to their key interests. Involve the CTO up front because they’ll have a lot to say about implementation capabilities. The CEO wants making decisions to be easy and well-informed, with every part of the business visible and optimized. And the CFO will want to know how all this will positively impact the bottom line.