Google Business Profile is a free service that helps business owners manage their online presence. It offers many benefits, including the ability to add photos, improve SEO, and more. It's one of the first steps in achieving local search success, so take the time to create one for your company. A Google business profile should communicate all the relevant information about your business. In addition to a website, it also offers information about your business' location, hours of operation, and special events. Google uses various signals to determine the best results, so be sure to provide accurate and up-to-date information about your business. In addition to showing local search results, your profile can help you promote your offers and sales. It allows you to include photos, videos, links, T&Cs, and more. It also provides a call-to-action (CTA) button for your customers. By using this feature, you can save valuable time on searching for potential customers. A Google Business Profile (formerly Google My Business) is a free listing on Google. It allows business owners to include all the necessary details about their business, including photos, website links, and contact information. A Google business profile helps your business to get maximum visibility across Google's platforms, including Maps. By using it, your business can boost its local search ranking and boost traffic.