Flipping generally means that your clubhead caused more impact than intended as you hit the ball by overly rotating your wrists. If you're a RIGHT-HANDED player, you cause the ball to go LEFTWARD and roll back to the right. The ball goes in the opposite direction if your left hand is dominant. This left-to-right motion is referred to as a draw or hook. This lead to a ball that spins farther out and roll-back inward.