The Pay-It-Forward (PIF) is a separate and distinct process whereby each Client and Handler voluntarily engages in education, awareness raising, fundraising, and/or other efforts on behalf of the organization, which help the organization to continue to raise, train, and place more Assistance Dogs and Facility Dogs with more people. Clients and Handlers are asked as part of the application process to acknowledge their willingness to conduct a PIF campaign. Clients and Handlers voluntarily undertake PIFs, without any expectation of compensation, payment, and/or reimbursement by paws4people and/or its sponsors, donors, and vendors. Since we placed our first Assistance Dogs, we have asked Clients to Pay-It-Forward. We were able to raise, train, and place their Dog, in large part, thanks to the efforts of paws4people Clients, Handlers, and volunteers who came before you. Now, it is the next Client or Handler’s turn to Pay-It-Forward. Through participation in the PIF, each Client and Handler becomes a member of the paws4people family, and in turn, helps the next members of the paws4people family, just as the previous members helped them. This ripple effect among Clients and Handlers is the very essence of the PIF. We have found that Clients and Handlers who participate in the PIF are much more invested in training, utilizing, and caring for their Assistance Dogs and Facility Dogs. The PIF provides a mechanism whereby each Client and Handler engages in activities outside their comfort zone, thus allowing them to get involved in a process that is “bigger-than-him/herself.” The PIF gives each Client and Handler an opportunity to tell their story, and to talk about the ways in which their Assistance Dog or Facility Dog is transforming their life and the lives of others. For each Client, the PIF is an important part of the process to build a fuller, more independent life. Each Client is applying and honing skills acquired during Intervention Transfer TrainingSM, and using their Dog to control, regulate, and mitigate SM his/her symptom set in new environments and while interacting with new people. Each Client is building bonds and deepening connections, decreasing isolation, becoming more social, and increasing self-esteem, confidence, and feelings of self-worth and making a real difference. Direct Client inspires and motivates others to find a way forward and to deal with life-altering disabilities. For each Handler, the PIF raises awareness and educates communities about the ways in which each is using their Facility Dog in his/her profession and/or volunteer activities, and providing educational instruction or therapeutic interventions, medical or environmental aid, methodologies to students with “special needs,” or support to individuals with physical, neurological, and/or psychological disability(ies). Each Handler is an innovator and leader in his/her profession or as a volunteer.