Content demonetization, often known as the "Adpocalypse" by content creators, is the process by which content providers are denied paid adverts in their YouTube videos. As a result, they are refused revenue and their earnings on the video-hosting platform are diminished. The aim of this policy is to allow Google to improve the quality of its service for its users. Here's how it works: You upload a video that gets flagged for containing ads. You then receive an email from YouTube stating that your video has been labeled as "demonetizable content". From here on out, any user who tries to monetize their video will see this message appear on top of it. YouTube claims that videos containing adult content or copyrighted material are more likely to be targeted for demonetization. However, many popular YouTubers have found ways around this restriction by creating "mirror videos", which are identical to their original videos except for some small changes such as changing the language or replacing some images with ones from other sources. For example, one user created a mirror version of Taylor Swift's video for "Bad Blood" where all references to brands were replaced with words like "censorship" and "free speech". This video received over 1 million views without being detected by YouTube's machine learning software. Because of the risk of losing income, many creators try to find alternative ways to fund their videos.