It shouldn’t be different. All content serves a purpose and should be the best of its kind. If you’re throwing words onto a page (or blog post) and phoning it in, you’re not going to get very far. Here’s an example – we picked up a client who was paying a service to write more than 50 blog posts so far in 2016. They spent thousands. In looking at the analytics, all the content combine received 13 organic visits. There is no reason to think this content helped their SEO at all. The content was pretty junky, and Google knew it.