It is important for any business to know how exactly their competitors are advertising. It is the best way to be able to keep up with the competition. After all, you do not want to get left behind while your competitors take a larger share of your industry. Competition comes naturally with business and digital marketing is just another type of competition.
Competitor targeting takes place when competitors place bids on branded search terms for the largest competitors in the industry. This means that when a consumer searches for one of the larger brands, the smaller brand that placed the ad will also appear.