The most important thing about customer service is creating a positive buying experience for the customer. In addition, it is import to swiftly resolve any post-purchase issues such as delivery delays or damaged items, as keeping customers happy is what ensures that they remain loyal to your brand. The customer experience does not end at the moment they purchase a product or service, infact it continues throughout that service or product delivery and afterwards in follow up customer service outreach to ensure their continued satisfaction with their purchase.