A successful “Spring Clean” process has several benefits.
Improved Google Understanding: Google’s understanding of your entity is clarified and enriched. This is essential to triggering or correcting a Knowledge Panel on Google, which presents concise, authoritative information about your entity on Google’s search results page.
Better SEO Presence: The process improves your Search Engine Optimization (SEO) by updating and correcting authoritative references about your entity, collectively impacting how Google perceives you and how high you rank in search results.
Enhanced Online Reputation: Updating references and sources with accurate, positive, and up-to-date information can drastically improve the online reputation of your entity.
Increased E-E-A-T Signals: The “Spring Clean” process can enhance Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals. Google uses these signals to assess the quality of your entity, which influences ranking on SERPs.
Readiness for Future Updates: Timely updated and clean information prepares you better for future updates, changes, or shifts in Google’s algorithm.