New vendors have also entered the market in the past three years, with both niche and smaller vendors offering high levels of usability, integration into other systems, competitive pricing strategies, and ease-of-deployments that reduce the need for hardware, IT resources, as well as the overall cost of software,” stated the report. “Larger vendors are following suit to remain competitive, and many have adjusted packaging, pricing, and product capabilities to match those of the up and coming new vendors. Customers now have a much greater choice of vendors and deployment types, enabling them to reduce IT dependency via the cloud while sourcing the lowest cost, most functional options for solution deployments.