Generally, your marketing department's end goal is to pass off qualified leads to your sales representatives, who will then work their magic and land them as closed deals. That suggests that tracking various sales KPIs is a fundamental piece of the marketing strategy puzzle – and it is! With these sales KPIs, you can see how your reps are performing:
Number of New Deals in Given Time Period – how many new opportunities your sales team has created in a specific time frame
Number of Leads Generated – the number of people who you can now begin to nurture
Sales Conversion Rate – the metric that shows how adequate your reps are at converting leads into customers
Sales Growth – how quickly and efficiently your sales team increases revenue over a given time
Customer Acquisition Cost – the internal costs it takes for your sales team to convert a customer
Customer Lifetime Value – the total revenue you can expect to receive from a single customer
Sales Cycle Length – how long it takes for a lead to ultimately become a customer
Revenue Per Rep – how much each of your sales team members is contributing to your overall revenue