Before beginning any type of research it’s always beneficial to define your goals. Whether they’re small or large goals, understanding your intentions and revising them throughout your research will help you arrive at and maintain a productive mindset. Visualize your goals and how your keyword research will supplement them.
There are many ways in which keyword research can supplement SEO goals. Keyword research can help gather data to plan site architecture, to guide a PPC or SEO campaign, and to expand a brand’s audience. Keyword research also provides the data needed to better understand how people use language in search, which you can use to optimize content.
While most SEO revolves around data and analysis, all of your SEO goals don’t have to be technical. Conducting keyword research can be a great personal learning experience, and establishing that as a goal is completely valid!