A great PIM software allows organizations to leverage a single dashboard to create, update, and manage SKU-level data for all their distribution channels. The following are the prominent characteristics of great PIM software:Enhanced Productivity: An ideal PIM software enables brands to greatly reduce time-to-market. PIM tools save your team time by removing the need to manually add and update data across your connected channels, teams, departments, and supplier network.Single Source of Truth: One of the major signs of an efficient PIM is that it provides a single, reliable source of data on the goods and services your business offers, access to internal users and systems, outside sales channels, and customer-facing applications.Rules-Based Approach: A highly reliable PIM uses a rules-based approach to handle product information and obtain consistent, accurate outcomes at scale. Enterprise-ready PIM solutions have the capability to automate the creation and testing of these rules.Reduces Inconsistency: From a consistency standpoint, great PIM software prevents human error and the loss of important data. This software can help an organization make fewer mistakes and map the appropriate products to the right target demographic and marketing campaigns.Boosts Business Growth: PIM software can have a significant impact on the customer experience, and can make or break your product's sales prospects. A well-implemented PIM, used intelligently, can significantly help your business realize growth and ROI.