TikTok’s growth has been unprecedented. At the start of January 2018, the app had just 55 million users. By 2027, it is projected that TikTok users worldwide will exceed 2.2 billion. In 2022 alone, TikTok downloads exceeded 672 million worldwide, making it the number one downloaded entertainment and video streaming app.
The social media platform has a growth rate of 16%. In some markets TikTok downloads in the Apple App Store are growing even faster, including a 59.4% jump for Colombia (percentage growth between Q1 and Q2).