When you set up the app, Meta’s Conversion API is set up automatically to share your order data with Meta. Even if you do not use the app to launch ad campaigns, you can still use the Conversion API to share your Buy with Prime orders with Meta. Note: When you use the Conversion API and Advanced Matching with the Social Ads for Buy with Prime app, the order information you share with Meta will contain your customer’s email address, name, and shipping address. If you also have the Meta Pixel set up for Buy with Prime, you will duplicate sending that order event to Meta, but the Pixel order information will not include these fields. To help avoid Meta treating your Conversion API event as redundant and discarding these fields during its deduplication process, we recommend not using Meta Pixel for Buy with Prime while you use Conversion API and Advanced Matching.