The proliferation of fake reviews on various online platforms has significantly impacted consumer decision-making processes. With the increasing difficulty in distinguishing genuine reviews from fraudulent ones, consumers are finding it challenging to trust traditional sources of product information. The prevalence of AI-generated or biased reviews has led to skepticism among consumers, making it harder for them to make informed purchasing decisions. As a result, individuals may feel overwhelmed and uncertain about which products to choose, leading to potential dissatisfaction with their purchases.