Determining what content to include in your online course can be a daunting task, but there are several strategies you can use to make the process more manageable. Start by considering your target audience and what they're most interested in learning. You can also conduct research on your competitors and identify gaps in the market that your course could fill. Additionally, think about your own expertise and experience, and what unique perspective or insights you can offer that others can't. Once you have a general idea of your course's topic and scope, you can begin breaking down the material into specific modules or lessons, focusing on the most essential and relevant information for your audience. Remember to keep your course engaging and interactive, incorporating various multimedia elements and opportunities for student participation and feedback. We find that starting with a webinar or mini-course is a great way to get a feel for the process and your audience. We also recommend having on your brand development tuned in and digital strategy well organized prior to starting out on building your course.