A must-know for anyone looking to prepare for a content marketing interview, this is one of the frequent questions asked to content managers. The hiring managers ask this question to a candidate to know whether he/she knows how to do smart work or you just focus on creating content. A to-the-point answer to this question can be: “Yes, creating fresh content for marketing is important. Consistency in messaging helps to build trust with your audience, and regular content updates keep your brand's message relevant and up-to-date. Fresh content can improve your brand's search engine optimization, and increase visibility and chances that potential customers will find your brand. But, I also focus on repurposing old content from time to time."