While prose is written simply to appeal to the reader's mind, poetry uses a more rhythmic, creative tone to arouse the reader's emotions. Prose is used for factual conversation and topical reading and does not conform to any formal frameworks other than simple syntax. However it is poetry that captures our hearts and imaginations as well as informing us about history and society. Prose appeals to the intellect because it provides information about topics that might be of interest to readers. The writer can use facts and figures to make their points clearly without getting personal or using hyperbole. For example, a journalist may use facts and statistics to explain how government policies affect individuals' lives or trends in the economy. A novelist could do the same thing with characters and settings instead. Prose also allows for greater creativity than poetry because it must remain factual. Authors cannot rely on rhyme or rhythm to tell their stories which makes prose more limited in this respect. For example, they would not be able to include descriptions of scenes or feelings in their writing unless these aspects were documented in facts elsewhere (e.g., history books). Finally, prose is useful because it can be applied to many different situations. A writer may use their knowledge of facts and figures to write an article for publication or create a story plot around them. With poetry, the situation arises when there is no suitable song or poem that expresses an author's thoughts.