In this course you will explore the FCAs Principles for Businesses and how they apply to financial promotions. You will gain a solid foundation in understanding the ethical and compliance requirements that govern the creation and dissemination of financial promotions. By mastering these principles, you will be equipped to develop compelling and compliant financial promotions that build trust and confidence among your target audience.   Next, you will delve into the two primary types of financial promotions: those that occur during conversation and those that are broadcasted on television. Through interactive modules and practical examples, you will learn how to effectively communicate financial information in these specific contexts while adhering to regulatory guidelines.   Understanding how to create impactful and compliant financial promotions through image advertisements is another crucial aspect covered in this course. You will explore the fundamental elements of visual communication, design principles, and compliance requirements to ensure your image advertisements effectively convey your message while maintaining regulatory compliance.   Recognising the significance of customers in financial promotions, we explore the customer-centric approach to financial promotions. You will learn how to identify and address customer needs and expectations, create engaging and informative content, and establish long-lasting relationships through your financial promotions.   You will also cover the distinction between real-time and non-real-time promotions. By understanding the differences and their implications, you will be able to craft timely and relevant financial promotions across various channels and platforms.