Lawyers can advertise their legal services effectively using both digital and traditional media channels. Depending on your practice area, advertising budget and target audience, you may choose to run ad campaigns using pay-per-click (Google Ads, Facebook Ads, etc.), pay-per-lead (Local Service Ads), web display ads, YouTube or legal directories — or stick to more traditional advertising channels like radio TV, billboards and print media. Most solo attorneys and smaller/medium-sized firms find digital advertising more targeted and cost-effective than traditional channels.