It depends on your approach. Some will undoubtedly use this book as a “marketing boot camp” and try to fly through it in a week. Perfectionists who dot every “i” and cross every “t” might take the better part of a year to get through a full draft of their UMS work. But speed and quality rarely come together, and perfection is both expensive and unattainable. While initially working through these materials should take about three months, fully implementing UMS should take about a year, depending on the time spent researching. The rest of the year, you’ll focuses on adjusting, refining, and working with your team to optimize the processes, develop a rhythm, and understand how much progress is possible.