Universem and Lexing have audited 100 of the largest Belgian websites
Exactly four years ago, the General Data Protection Regulation (GDPR) came into force. As a result, all companies had to implement a stricter data and privacy policy, including on their website. But two thirds of Belgian companies still do not seem to comply with the GDPR rules for websites. This is according to a survey conducted by online marketing agency Universem and Lexing.
The GDPR rules have fundamentally changed data processing. Companies are required to apply a series of safeguards for the use, processing and storage of personal data collected online. This concerns, among other things, cookies. Through a combination of tracking and profiling, cookies have become the most common way to track the behavior of web users in order to send them targeted messages. The processing of personal data collected by cookies must comply with the rules of the GDPR. In addition, their installation and use is also subject to the online privacy law, which is stricter in Belgium as the user must give explicit permission before cookies are installed.