In tawk.to, a property represents a separate website or business entity. To create a new property, log in to your tawk.to dashboard and click on the Admin tab. In the left sidebar, select the Properties section, and then click on the "Add Property" button. Follow the prompts to provide details about your new property, such as its name, URL, and other relevant information. Once created, you can customize the settings and appearance of the chat widget specifically for that property.