Consumer experience marketing focuses on enhancing the interactions between a business and its customers across all touchpoints. It's not just about promoting a product or service, but ensuring that every aspect of the customer journey — from initial awareness through purchase and beyond — delivers value, satisfaction and positive engagement. This approach is crucial in customer experience management, as it prioritizes customer feedback and satisfaction to create a more personalized and engaging marketing strategy. By addressing customer pain points and minimizing churn, businesses can foster stronger, more loyal relationships with their customers.