Retail agencies envision a digital labyrinth where the consumer is placed at the center and the brand is at the outer periphery. With a brand dealing with fierce competition and other types of hindrances. Agencies create a strong brand identity to break that competition layer with a traditional 10% customer-in ratio. By solving their inventory, price, range, and cost challenges. They break the second layer with the same consumer-in ratio. With three major parameters – customer recall, repeat purchase, customer loyalty, the consumer purchases the brand. As the consumer is being tracked at every step, high visibility is created of the brand in the consumer’s environment. Thus, a real-time conversion takes place.