Our team, with over 30 years of combined experience in mathematics and statistics, recently developed one of the industry’s most advanced brand lift analytics dashboards. It has been developed in close partnership with industry research experts from GroupM, Omnicom, and Google. Real-time access. Real-time analytics access means you no longer wait for weeks after the campaign to see the results, which obviously limits optimization for the next campaign, let alone during the campaign.  Benchmarks. In 2024, we will make brand lift benchmarks available. Based on 400+ cross-media campaigns, we’ll offer anonymized industry benchmarks to compare against BrandBeat Benchmarks by industry category. Advanced Weighting. Weighting can be applied to balance a sample to reflect the total population better and can improve the accuracy of results. With advanced weighting logic based on rim weighting, we can weight the result on demographics, and (secondary) brand metrics such as ‘brand advocacy’.  To increase precision further, our weighting engine enables the exposed sample to be weighed against the campaign reach distribution by demographics, from our R&FBeat cross-media campaign metrics.