When checking your contact list, reach out when people need help with something, or simply to say hello, wish a happy birthday or congratulate on a recent promotion. When these contacts have life insurance businesses to refer to, they are most likely to send it to the agent with whom they enjoy the most active and meaningful relationship. Join a networking group, where folks from diverse professions help each other with needed services and contacts. Different lead generation methods will work depending on the agent's sale style, local market, knowledge, and specialty.