Email can be directly used to sell by sending offers to users who abandoned shopping carts or haven’t purchased in a while. Or they can be used in a more indirect way to remind people that you exist and are still relevant with newsletters and helpful tips. Email marketing is inexpensive, which makes it easy to experience an impressive ROI!
Integrating email marketing with Shopify
1. Reactivate Inactive Customers Through Mailings
2. Increase Conversion with Segmentation (Retention emails, Mails aimed at improving customer satisfaction, Birthday mailings, Abandoned shopping cart emails)
3. Rewarding your loyal customers
4. Manage Brand Reputation by adjusting the dialogue with the client through emails
5. Support Ecommerce Sales (Transactional emails)
6. Broadcast emails (like newsletters, announcements, sales)
Email marketing has enormous potential for eCommerce businesses. You can use best practices to attract new customers, retain existing clients, and drive more sales. There are plenty of email marketing services that can make this process easier, and SendPulse is one of the options available on the market. Give it a try and see the tangible results in almost no time.