Google Ads are important for every business today, as all businesses want a good presence online! Anyone can grow their business online with the help of Google Ads. This is the best advertising channel to consider if you want to achieve good sales, increase brand awareness, experiment with new business models, collect data through leads, and much more. The benefits associated with Google Ads are local advertising to build more reach, easy targeting to demographics related to products and services, conversion tracking and optimization, the benefits of SEO, cutting costs, and maximising ROI.