The person Revenue Operations report up to depends on the size of your organization. Ideally, Revenue Operations is an integral part of your sales operations either reporting up to:
COO
VP of Sales (segment or channel)
You want to prevent Revenue Operations to have a different incentive than doing what’s the best for the whole sales organization it belongs to. They need to be a cross-functional stakeholder to other sales leadership, without having bias or specific benefit of doing things purely aligned to that leader.
Being a stand-alone team allows for critical and function agnostic ideation and strategy.
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