Brand identity is the persona of your brand. Much like your own identity, your brand's identity includes all the facets that make it unique. Your logo, official colors, style, messaging, and packaging are all examples of brand identity. Your brand strategy involves long-term, calculated plans to achieve specified goals. This strategy uses your brand identity to effectively reach and connect with consumers. How you speak on social media, handle with customer issues, and adapt to the ever-changing consumer landscape will be a part of your brand strategy.