Consumer activism is a good way to support animal-friendly businesses. The Humane Society of the US provides some useful resources for consumers hoping to conscientiously shop with animal rights in mind. Their Food Industry Scorecard shows which grocers, food brands, and restaurants have the most humane policies in place.
HSUS also helped to create the Leaping Bunny program, which helps consumers shop for cruelty-free cosmetic and household products.
You can also feed two birds with one scone, by doing some holiday shopping on AmazonSmile, which contributes a portion of every purchase to your favorite animal welfare organization.