Bloggers may use their blogs to increase their authority within a certain niche or industry, sell things like memberships, sell digital products like e-books or courses, use affiliate links, or monetize with CPC or CPM ads.  FYI: CPC and CPM stand for “cost-per-click” and “cost-per-thousand-impressions,” respectively. At IWT, we focus on building an audience through engaging, useful content and then charging for our premium courses that are designed that help people achieve larger goals like: Starting a business Finding their dream job Improving their productivity In fact, we offer training courses in many different areas that ultimately help people live a richer, happier life (really, it’s a lot. Check out all of these programs and courses!)  The trick here is delivering a product that your customers are excited about and which exceeds their expectations. We invest a lot of effort and research to deliver products that our customers love, so if you want to make money with a blog, you should plan on putting in a lot of work.