● Budget: When brands try to launch similar ads for different cultural platforms, it might get expensive for them. A lot of research is required about the preferred market, and the whole process is time-consuming.   ● Being original: If an advertisement performs well in one country, it doesn't mean it would be just as successful elsewhere. Sometimes advertisers feel the urge to hold on to the original element that might seem inappropriate during the translation.   ● Offensive: Brands often get unintended reactions when they translate the content. Apart from language, it could be a symbol or image that offended the audience.