News, games, shows, and eSports could all be streamed live by Smashcast, an independent eSports broadcaster. It had more than 10 million users when it launched in 2013. Azubu, an eSports video streaming service, acquired Smashcast after Hitbox ran out of money due to declining users. A Reddit user claims that after users began to leave the website, it died naturally and that the owners made no attempt to advertise or bring it back.