23.We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: (i) Performance of contract: this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; (ii) Legitimate Interest; this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation). If you have any concerns about our processing please refer to details of “Your Rights” section below; and  (iii) Comply with a legal or regulatory obligation: this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.   24.Generally we do not rely on consent as a legal basis for processing your Personal Data other than in relation to sending third party marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us as recited above.   Purposes for which we will use your Personal Information 25.We list below all the ways we plan to use your Personal Data with the legal basis we rely on to do so: (i) To provide access to our website: to provide you with access to our website in a manner convenient and optimal and with personalised content relevant to you including sharing your information with our website hosts and developers (on the basis of our legitimate interest to ensure our website is presented in an effective and optimal manner); (ii) To publish your portfolio on the website: when agree to be represented by us, we will use the details proved in your Talent Application Form and other personal information provided to us such as your portfolio images to prepare a portfolio profile page (on the basis of performing our contract with you and on our legitimate interest to promote our website and services as a talent agency);  (iii) To make and facilitate bookings: we will use your information to facilitate bookings of Talent we represent (on the basis of performing our contract with you if you are Talent we represent or on the basis of our legitimate interests to supply our services as a talent agents if you are a Client seeking to book a Talent);  (iv) To process and facilitate transactions with us: we will use your information to process transactions and payments and to collect and recover money owed to us (on the basis of performing our contract with you and on the basis of our legitimate interest to recover debts due);  (v) To share information about our Talent with other Talent agencies: where you give us your permission to do so, we will share your personal information with other talent agencies for the purpose of actual or prospective bookings;  (vi) Relationship management: to manage our relationship with you, which will include notifying you about changes to our terms of use or privacy notice, and asking you to leave a review or take a survey (on the basis of performing our contract with you, to comply with our legal obligations and on the basis of our legitimate interests to keep our records updated and study how our website and services are used);  (vii) User and customer support: to provide customer service and support (on the basis of our contract with you or on the basis of our legitimate interests to provide you with customer service), deal with enquiries or complaints about the website and share your information with our website developer, IT support provider, software and hosting providers, payment services provider, marketing provider and professional advisers as necessary to provide customer support (on the basis of our legitimate interest in providing the correct services to our website users and to comply with our legal obligations);  (viii) Prize draws, competitions and surveys: to enable you to take part in prize draws, competitions and surveys (on the basis of performing our contract with you and our legitimate interest in studying how our website and services are used, to develop them and grow our business);  (ix) Recruitment: to process any job applications you submit to us, whether directly or via an agent or recruiter including sharing this with our third party recruitment agency (on the basis of our legitimate interest to recruit new employees or contractors) and we will process any Sensitive Personal Information you supply to us to ensure we meet our legal obligations to facilitate access and equal opportunities to job applicants;  (x) Health and safety: to process Sensitive Personal Information so that we can protection your health and safety when arranging a booking for you (on the basis of either your explicit consent for us to collect and use this information or in circumstances where the processing is necessary to protect your vial interests at a time where you are not capable of giving your consent, such as to inform medical professionals in a medical emergency);  (xi) Marketing: to keep in contact with you about our news, events and services that we believe may interest you, provided that we have the requisite permission to do so and sharing your information with our marketing services provider (Mailchimp) (either on the basis of your consent where we have requested it, or our legitimate interests to provide you with marketing communications where we may lawfully do so);  (xii) Advertising: to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (on the basis of our legitimate interests in studying how our website/services are used, to develop them, to grow our business and to inform our marketing strategy);  (xiii) Social media interactions: to interact with users on social media platforms including Instagram, Twitter, Facebook and TikTok. For example, responding to comments and messages, posting, ‘retweeting’ and ‘liking’ posts (on the basis of our legitimate interest in promoting our brand and communicating with interested individuals);  (xiv) Analytics: to use data analytics to improve our website, products/services, marketing, customer relationships and experiences (on the basis of our legitimate interests in defining types of customers for our website and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy);  (xv) Suggestions and recommendations: to share your information with selected third parties such as suppliers and partners, to enable them to contact you with information about things that may interest you (where we have your consent to do so); (xvi) Research: to carry out aggregated and anonymised research about general engagement with our website (on the basis of our legitimate interest in providing the right kinds of products and services to our website users);  (xvii) Fraud and unlawful activity detection: to protect, investigate, and deter against fraudulent, unauthorised, or illegal activity, including identity fraud (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so);and   (xviii) Compliance with policies, procedures and laws: to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).   26.Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data in any specific instance.