Handling all your photography and video in-house is certainly doable! You just need to make sure that you have the right talent in place to get the best possible results. First up, you will need a creative lead, a photographer, and a videographer. This team will also need to know your target market’s visual nuances and understand the culture to meet the visual needs to engage your customers. You will also need to factor in equipment investment. This is not cheap!
Getting the culture part right from the start is crucial. We cannot emphasize enough how important this is. Finally, you need an editor or graphic designer to handle post-production. They will also need to have the same cultural knowledge. Once this team is in place, you can start executing an in-house marketing campaign.