The Keyword Wrapper is perfect for any business planning to make their marketing dollars work for their Google AdWords and Microsoft Bing ad campaigns.
Recently, Google created some significant changes to the way search terms report display for you. The notification on your account may have looked something like this:
Previously, Google’s Ads platform works in such a way that it’s likely showing your ads to people for other related searches. The Search Terms report is the only place where you can truly see which search terms you’re paying for.
With these new changes, however, “only include terms that a significant number of users search for. This means that you potentially might be missing those “off-target” keywords that creep in, and that you would exclude in your Negative keywords to block Google from sneaking these into your ads as “close variants.”
Overall, the changes to the search terms report is missing about 25% of the clicks that are being for each day, according to Dave Collins, a Google Ads expert.
That’s why it’s more important than ever to use a Keyword Wrapper, which also allows you to convert keyword phrases into negative keywords to exclude. Smart advertisers are always adapting to the ever-changing algorithm — and tools like Keyword Wrapper help them stay ahead and sharp with their marketing budgets.