In the past decade, the marketing industry has been dominated by machine learning. Machine learning has proven highly beneficial to big companies such as Amazon, Google, and Facebook. 92% of companies are now using AI-driven personalization to drive growth.
Basically, ML provides you with an accurate and precise analysis of your data within minutes. No marketer wants to spend endless hours analyzing data trying to identify key patterns and what campaigns are working best for their brand. ML will do all the messy data analysis for you, so you can focus your time and energy on the tasks that you actually want to do!