The cautionary phrase, 'Let the buyer beware,' perhaps applies more than ever in this space. Directly sold life insurance is often explained as a 'watered-down life insurance product' usually sold through telemarketers direct to a consumer, without the assistance or advice of a Financial Adviser, Risk Insurance Adviser or Financial Planner. Telemarketer directly sold insurance products are typically more expensive when compared to fully underwritten high-quality life insurance products. This is because direct products are designed with limited or no underwriting assessments so the insurance company is taking a greater risk, and charge you to cover it.