Local SEO (Search Engine Optimization) can be an extremely good investment. If we rank you for a keyword that would normally cost $3 per click in Google AdWords and it brings 100 visitors to your website each month, that value would be $300 per month for that single keyword.   Now start to expand that single keyword to 10, 20, 30... Every. Single. Month.   Local SEO also has the major benefit of your business showing up in the map pack for keywords as well.   There is a compound effect that will take place from showing up in the map pack as well as the organic listings below the map for multiple keywords.   It's not hard to see the return on investment that Local SEO can produce for your small business.