Content mapping to the buyer’s journey involves understanding how customers interact with content at each stage of their journey toward purchasing a product or service. It involves creating content that is tailored to each stage of the customer’s journey, from awareness to consideration to purchase. For example, at the awareness stage, content should focus on introducing the product or service to potential customers; at the consideration stage, content should focus on helping customers make an informed decision; and at the decision stage, content should focus on helping customers complete the purchase. By mapping content to the buyer’s journey, marketers can ensure that they are providing the right content to the right customers at the right time.