Search engine optimization is the process of attracting visitors to your website by making it easier for search engines to find and rank your site. SEO focuses on getting visitors who are more likely to buy than any other kind of traffic. It benefits eCommerce sites by providing more organic traffic to the website, building brand awareness, lowers ppc cost,s and also increasing user experience. It’s essential for ecommerce companies to have a strong SEO strategy as it helps in driving relevant traffic from search engines like Google, Bing, Yahoo and others. The more people who visit your site through organic keywords, the better for you since these visitors are already interested in what you have to offer before they even get there. In addition, these visitors tend to convert more often than those coming via paid ads like Facebook or Twitter because they’ve already done some research on their own prior to arrival.