Speed and distance will always be part of the conversation. In that respect, not much has changed. That said, as everyone moves closer to the USGA limit, things like manufacturing consistency, tolerances, and durability are becoming larger points of emphasis. Nearly every new piece of golf equipment brings with it the suggestion of a speed benefit, but with increasing regularity, companies are emphasizing how materials and manufacturing capabilities allow them to deliver consistency across an entire product line, ensuring that every golfer who buys their products gets the maximum (speed) benefit. Also, a carbon fiber face on a driver and water-repelling wedges.