Promoting cyber security awareness involves several key steps. Firstly, develop a comprehensive security strategy that integrates cyber security into the company culture. Educate employees on best practices, such as creating strong passwords and recognising phishing attempts. Regularly update defensive practices and conduct ongoing training to keep staff informed about the latest threats. Use engaging and informative training programs to ensure that employees understand their role in safeguarding the organisation. Additionally, utilise resources and tools, such as eLearning platforms, to reinforce training and provide continuous education.