On the 145th anniversary of Mohandas Karamchand Gandhi's birth, India's Prime Minister, Narendra Modi, launched this campaign on October 2, 2014. Under this campaign, the people of India have pledged to make India a clean country over the next two years, starting on October 2, 2019, Mahatma Gandhi's 150th birthday. By running a cleanliness awareness campaign in rural areas, the government plans to build toilets in homes in backward areas, making them clean and tidy.