- By clearly presenting who you are, what you do and your values, you'll instantly attract the attention of an internet user who may become your ideal customer. It's important for everyone to find a trustworthy business - prove that you are one. - A website is the ideal space to showcase your existing projects or product range. This way, the prospective buyer will know exactly what kind of result they can expect when they order your product or service. - Even when your working hours are over, the website remains available. A functional, attractive and informative website helps you to keep your users connected until the moment they can contact you directly again. In addition to an attractive website design, you should also provide valuable content: not only representative website texts, detailed product descriptions, but also useful articles. - Your website is your business home, where visitors make a decision about you as a business or brand. With the help of website pages and internal links (part of the SEO basics), you have the ability to guide the visitor through this home in the way you want them to see you, prompting them to take the actions you want them to take. Don't forget to include enough information about yourself in this area to build trust: testimonials, examples of projects, attendance at events or speaking to the press are all things that you have the opportunity, and even the obligation, to show on your website.