While most free streaming sites are just focusing on making live sports events accessible to everyone, some do go the extra mile to monetize on the opportunity. In addition to that, legal sports streaming websites that have broadcast rights lose a lot as many people have been turning to these free or cheaper services gradually.
In March 2021, a report was released by Synamedia and Ampere Analysis on how much revenue is lost through sports piracy. It revealed that it is costing the copyright holders as much as $28.3 billion a year, highlighting the scale of the issue facing broadcasters on a global level. The study also found that 74% of those who currently illegally stream would be willing to switch to a legal source if one was readily available and cheaper.