Joules was founded in the British countryside back in 1989 by Tom Joules. His drive is to create clothes that are fun, colorful, embracing all seasons and keeping the British heritage well-represented. The brand has something for the whole family, whether it's for yourself, kids, or any four-legged furries. Reducing the impact on the planet and highlighting sustainable sourcing are two of the brand’s core approaches. Joules is working on implementing recyclable packaging and is aiming to use only 100% sustainable cotton by 2022.