WordPress page builders such as Elementor and Divi are powerful tools that enable users to create highly customized websites with minimal coding. The drag-and-drop interface makes it easy for even the most non-technical users to begin making changes to their site quickly and efficiently. Additionally, there are a wide variety of free and premium plugins available that can be integrated for even greater customization options.
However, it is important to note that using a page builder does have some implications for SEO. Because many of the elements are created with JavaScript, this can lead to code bloat which can slow down your website’s loading time; slower loading pages can actually hurt your rankings as search engine algorithms take loading speed into account when assigning rankings. Additionally, whenever a theme is updated certain features may become incompatible with the page builder, resulting in broken links or other issues which adversely affect SEO performance. Therefore, it is important to keep an eye on both theme updates and code bloat in order to ensure that you stay up-to-date and optimized for SEO purposes when using WordPress page builders.
At AUQ we consider clean and efficient code a top priority for the longevity of a website as well as it’s SEO potential. We create individual themes for all of our client sites and take advantage of every detail to optimize our sites for SEO, pagespeed and future proofing.