Creating a digital marketing audit checklist starts with answering essential questions that are pertinent to the business. Marketing audit checklists should be pretty simple and help guide your marketing audit. No marketing campaign is perfect, which is why it is integral for you to execute a proper marketing audit checklist to reveal what the company can be doing differently. Marketing has come a long way and has split off into two different types: traditional marketing and digital marketing. It is best to use a combination of both. Some audiences prefer traditional marketing and some prefer digital. Digital marketing audit checklists and marketing audit checklists are very similar (if not the same for the most part). The most important part when designing a marketing audit checklist, is to ask yourself essential questions about your business.