The answer depends on many factors including your budget, how competitive the keywords you are targeting are, do you have time to wait for SEO or do you need to results now, etc. Every situation is different but we can help you decide what is the right fit for your law practice. For example, if you need to generate cases right away, a smart Google Ads campaign is going to provide more immediate results for you. If you understand SEO is an investment and it takes time, usually organic SEO can provide a better long term value as long as you have a great company running your campaign. If your budget allows, we highly recommend that your Internet marketing campaign includes both SEO and PPC together.