An IT firm can offer a variety of services, while an MSP specializes in providing ongoing support and management of a client’s IT infrastructure, ensuring that it is operating efficiently and effectively. MSPs can offer a range of services including proactive monitoring, security, backups, and help desk support. By partnering with an MSP, businesses can ensure that their technology infrastructure is well managed and optimized for their specific needs, which can lead to improved productivity, efficiency, and overall business performance.