Businesses of all sizes should add Schema.org organization markup to their websites. Don’t think you need to be a business of considerable size to benefit. You can benefit from the mistakes larger companies make and probably move faster at updating corrections and updates. More data is continually drawn from structured data site enhancements that is useful for being pulled into featured snippets and the Google Knowledge Graph. The key to making it easy for GoogleBot to reward your site in SERPs is to create thought-leading, conversational content rich with semantically themed and related search terms that users identify with. Exceptional user experience starts with finding your related web pages, and schema markup that identifies your business niche and specific content can make that magic happen.