Better instructions lead to happier customers. Happy customers are more likely to purchase again, tell their friends, and leave better reviews.  Additionally, the 3D interactive instructions on the BILT app reduce product returns and customer support costs.  Best of all for consumers, the reviews gathered in BILT shed valuable insight into the instructions process. Together with BILT instruction designers, brands work to improve their instructions and product design over time by learning from user reviews gathered in the BILT app. Brands showcase BILT on their websites and retail partner sites to reassure customers the set-up experience will be simple and supported.