Children, moms, teens, students, bachelors, and young working professionals living away from home are among Nestle's target consumers. Because this demographic is also quite sociable, using Facebook, Twitter, and other social media platforms to spread the word to the correct people has been quite beneficial to Maggi. It has also helped the campaign to be more flexible. Maggi has also been recognised for utilising memorable taglines over the years and for always having employed family-oriented advertising to attract clients. With the assistance of such reputational ads, the public has been able to connect Maggi to real-life emotions.