There are two parties in a Model Release: the artist and the model.The artist is the individual or corporation who will be using the model's voice or image to promote, represent, or sell a product or service. The artist is the party that must have permission to use the model's likeness.The model is the individual who is representing a product or service either on TV, online, in a piece of art, in print, or in audio. The model is the party who must give permission for their likeness to be used for profit.