If you’re hoping to raise money, then organic search might be just what you need. Search engines like Google look at factors like keyword density, length of content and incoming links to determine which results rank higher. If your charity is a local one, then it’s important to keep these elements in mind; you’ll also want to avoid using certain keywords (like fundraiser or donate) that have limited effectiveness and are often flagged as spammy. Seek out SEO experts in your area who can help build an effective campaign from start to finish.