As of 2023, voice search has become an increasingly popular method of querying the internet for various reasons. The following statistics provide a detailed view of the usage of voice search: 24% of U.S. adults own a smart speaker, and among these smart speaker users, 47% own one device, 24% own two devices, and 29% own three devices. 20% of smart speakers and smartphone owners use their devices’ voice assistant “several times per day.” Notably, 71% of consumers expressed a preference for using voice search to search for something online instead of physically searching for it. Younger individuals (aged 18-24) are adopting voice technology faster than older groups, and adults aged 25-49 are more likely to be considered “heavy users” of voice search technology. Only 10% of people are unfamiliar with voice-enabled devices, suggesting a high level of awareness and adoption of this technology. Voice search is not limited to smart speakers and smartphones. 24% of people have voice-search-enabled TVs or TV remotes, 23% of people have voice search in their cars, 21% of people have voice search on their computers, 19% of people have voice search on their tablets, and 9% of people have voice-search-enabled household appliances. However, it’s worth noting that concerns about privacy and data security remain significant for some users, with 28% of people expressing concerns about smart speaker privacy and data security​​. Despite these concerns, the trend shows a clear movement towards more voice search usage. This aligns with the convenience and hands-free nature of voice search, allowing users to multitask or perform searches when their hands are occupied. As for Google specifically, more than 20% of the searches in the Google App are done using voice search​.