While WPIC has worked with almost a thousand different organizations across APAC, there are, of course, no guarantees that any particular product or brand will succeed in those markets. To mitigate risk on a market entry plan, WPIC recommends that brands work with our big data division to assess the market opportunity before investing in an entry program. WPIC’s custom-built big data tool, Discripto, provides market intelligence, competitor analysis, and consumer preference analysis, which then informs SKU selection and pricing strategy. These reports allow organizations to: identify the size of the prize in their space; get clarity into how competitors are operating in the market; see what sort of organic velocity the brand already has in the market; get a sense of what price points the market will bear; and much more. While most consumer sectors in APAC are experiencing world-leading growth, DiscriptoTM can provide a three-dimensional blueprint to success and help validate the decision to enter Asia before making the investment.