Abso-tively and posi-lutely! Content is a major component that search engines take into account when crawling websites. So provided you’ve done plenty of keyword research and written quality copy based on them, it’s a highly effective ranking element.
For example, a user searching with local intent will often use their location in the query (e.g. kids clothes shop glen iris). As such, it’s important that within the content to include your location so the search engine knows to display your page in the results.
But content doesn’t start and stop with well-written website copy. Beefing up your website with elements such as weekly or monthly blogs, video content, images and other types of content keeps your site fresh and provides a much better experience for your visitors.
If you’re not the most amazing writer or simply don’t have the time to create content for every page on your site, no worries! The very best local SEO companies (ahem, like us!) will provide expert content creation services to take care of everything for you - no matter what needs doing.