There are numerous types of email marketing and most businesses will use a combination of the following for the best results:
Welcome Emails: A thank you for a user signing up and a reminder to return.
Direct Email Marketing: Emails that are presented like visual web ads rather than typical text-based emails.
Newsletters: A regular roundup of offers, changes, and updates.
Sequences: A series of emails that may branch off depending on the recipient’s segment and actions. Doing a sequence is sometimes called drip marketing.
Lead Generation: A single or sequence of emails aimed at nurturing a specific sale or action.
Transactional: Emails triggered by a specific action, such as an order confirmation.
Retargeting: Reaching out to former customers, those that abandoned carts, or clicked through an ad or landing page but didn’t act.
The best email marketing services support all these methods.