Key components of a successful email marketing strategy include: Targeted audience: Build and segment your email list for personalised messaging. Compelling content: Create engaging, relevant, and valuable content. Informed strategy: Successful email marketing starts with the right strategy to serve your business goals. Consistent scheduling: Send emails at regular intervals to maintain engagement. Analytics & optimisation: Track performance and continuously refine your strategy. Personalised optimisations: Advanced segmentations, automated email sequences and behavioural triggers allow you to send customised emails at the correct time. At AEK Media, we’re here to help you get it done, making sure your email marketing really delivers.