Managing TikTok campaigns along with your web, email, and other social media campaigns isn’t an easy feat. A TikTok ads platform lets you run all your campaigns from one dashboard, giving you visibility into how each campaign is performing by itself and alongside other channels. Additionally, TikTok ads tools like AdRoll help you configure campaign settings — and account for TikTok UI updates and algorithm changes — to maximize performance and ensure you get the most bang for your buck.