If you were to see Zager’s in retail stores prices would double.  Many players don’t realize that when you buy a guitar in a retail store, almost half your money is going to the retail store, not your guitar.   Retail stores need to pay for their buildings, salesmen, and all the expenditures that go into operating a retail location.  This is why if you were to see Zager guitars in stores prices would be double.   By buying directly from the builder you get twice the guitar for your money and your guitar goes straight from Mr. Zager’s hands to your hands which ensures perfect quality control. https://youtu.be/UVw7sAxRvMk