People Tree, founded in 1991, is a real pioneer in the sustainable fashion industry. Its mission is to produce clothes with the highest ethical and environmental standards end-to-end. Respecting the people and the planet, already in 2006, it managed to win the Soil Association Certification for the first integrated organic supply chain in fashion. Almost 7 years after this award, People Tree became the world's first clothing company to receive the World's Fair Trade Organisation product mark. Nowadays it is one of the leading companies in the sustainable fashion market. The brand uses 100% organic cotton, certified by GOTS (Global Organic Textile Standard) and also other natural fibres. It promotes organic farming, protects water supplies through the use of effluent water treatment plants or water recycling and sources suppliers that also prioritise the protection of the environment.