Keyword research should be the very first step before building your website or writing any content. A common mistake that businesses make is guessing on what their keywords should be. Usually, their expectations are very different from the actual search volume and analytics.
Guessing as a marketing strategy is one we won’t ever get behind. It’s vital to have numbers and research behind your keyword list so that you know they are, in fact, good keywords to target and will drive traffic to your website.