Since text messaging offers instant gratification, companies can use SMS marketing to send time-sensitive messages like transactional alerts, reminders, etc. SMSes can initiate personalized conversations and, therefore, help improve customer engagement.
Here are the steps to use the SMS marketing feature of MoEngage:
Step 1: Navigate to the MoEngage Dashboard and choose Campaigns.
Step 2: Select Create Campaign > Outbound > SMS
Step 3: Select the campaign types –
One time
Periodic
Event-Triggered
Once this is done, you can follow the steps here to select your target audience for your SMS marketing campaigns.