Google Ads have main three campaign categories: Search Ads Search Ads is a text form with keywords specific to an industry that is shown on the Google search results page. Shopping Ads Shopping Ad is a type of Ad to sell products/services with all the features and information on the Ads that are shown on the search engine results page. Display Ads Display Ads is Image form with the banner to that shown in the partner websites or apps that are approved to show the Ads. Video Ads Video Ads is a short 15-sec video that is shown on the Youtube Channel before or mid of the video content.