We had a major re-brand, re-design of labels, re-formulation and endless sampling, this just simply took a lot of time. UM wanted to ensure that the correct ratio of the sweater was added to each product. This required quite a lot of taste testing of each formula, until the UM team felt satisfied.
It didn't help either that we encountered some protein and supply shortages along the way, so it all just took longer than initially expected.