CPC is the cost per click and is the cost of each click. For advertisers, it is usually a good payment model, but not so great for website owners.
If you sell ads on a CPC basis, it means, each time an ad is clicked on, a payout is triggered. It is commonly referred to as PPC (which stands for Pay per Click) if you buy ads by clicking. In fact, however, there is no difference between CPC and PPC.
CPC can also be used as a measure of the cost of clicks when using different models of ad pricing. When you start paying for clicks, it is often cost-effective, but when your CTR begins to improve, a CPM rate may be better. For example:........