GIFs are largely democratic in nature many online tools can take any URL or user-uploaded file, extract the relevant images, and create an exportable GIF file that can then be used in blogs, message boards, community forums, social media posts, etc. Because GIFs are fundamentally a series of static images strung together to create an animation, design applications like Photoshop and GIMP enable users to create custom GIFs from start to finish, which makes GIFs a powerful tool for marketing professionals to engage their audiences. It is important to note that GIFs only support up to 256 colors and generally come with a large file size, which makes HTML5 videos a rising competitor in online animations. Read More.