Marketing plans can be made using one of four formats: the traditional marketing plan, the digital marketing plan template, the marketing mix, and the product launch.
When it comes to choosing a format, consider what factors are most important for your business. There is no right answer here as you'll have to choose what's best for you. If you want help, use the information below as a guide:
The traditional marketing plan provides a comprehensive marketing strategy based on your business goals. This type of marketing plan involves research and analysis of the target market segments, unique selling proposition, pricing and positioning strategy, distribution and promotions strategies, and more. If you are seeking to really grow your business, it is helpful to provide this type of plan to provide the details of how you will bring your target audience to your business to generate more revenue.
Thedigital marketing plan focuses on planning steps and milestones to achieve success in your online marketing. Note that even if you are solely marketing online, there are many exercises, like improving your unique selling proposition, that are still critical. With a digital marketing plan template, you'll break your marketing plan down into these essential steps: objective, strategy, tactics, and measurement.
The marketing mix plan focuses on the 4Ps of marketing: product, price, promotion, and place. If your business sales are driven by physical products or services, this is likely the best format for you. However, if you depend more on media and informational products (like a blog or an eBook), then this type of plan won't be as helpful for you.
The product marketing plan focuses on launching and/or growing a single product. While the product will be unique, it generally will be branded under your company name so there are elements of the traditional marketing plan the are not required in developing it.