Maybelline and Priceline aim to divert 10 tonnes of makeup products away from Australian landfill in the next three years. You can now bring your empty makeup products (from ANY makeup brand) to your local Priceline where they will be recycled and Maybelline will re-use them to produce other non-makeup products like in the future. To join the green revolution, simply empty your products first. And we don’t discriminate – we recycle it all! This includes glass bottles, pumps, caps and droppers, plastic tubes, bottles and containers, mascara tubes, wands and eyeliners, lip products, palettes and compacts!