Unlike LIDS BY DESIGN, which can be worn easily everyday,NECK RESCUEwas designed for special occasions. After you've secured your hair and prepared the skin, take off one side of the backing and place the strip on one side of the neck. pinch the skin toward the center of the strip and lay the other side over as you take off the other side of the backing. If you are still having trouble, try asking for assistance, perhaps from someone who is getting ready with you.