Impact on KPISupport your online and offline campaigns and let the chatbot do the hard work. How ToDecide on using your existing chatbot or create a campaign-specific chatbotGenerate a QR code that sends the end-user to a landing-page with the chatbot on it (or just use the Modal URL for your chatbot)ExamplesIf you are an eCommerce/travel company, you can add the bot on your digital order confirmation email as a QR codeIf you are a public transportation system, you could add the bot as a QR code on ticket vending machines for quick access to instant helpIf you are running a campaign to update customer information ("Know your customer"), you could add the QR code on physical letters/send-outs and have the chatbot collect the information needed