Effective route optimization is crucial for logistics firms as it directly impacts operational efficiency, cost management, and competitiveness. It allows them to minimize costs in fleet management, labor, and fuel while maximizing on-time deliveries. Cloud elasticity comes into play by providing the capacity to automatically adjust and rearrange resources in real-time. This adaptability enables logistics firms to integrate real-time data into their operations and effectively rearrange routing plans and company resources, resulting in increased agility and automation during times of crisis or changing workloads.