When browsing the hundreds of vape juice options that are available at West Coast Vape Supply, you'll come across various nicotine strengths. It is your job to choose the nicotine strength that best suits you. To provide a little guidance, most new vapers or ex-smokers have a hefty reliance on nicotine, therefore it is ideal to choose the highest nicotine strength available in that specific brand. When you try the vape juice, if the throat-hit (the harshness on your throat) is too much, you should lower the nicotine the next time you place an order for vape juice. The higher the nicotine strength, the more throat-hit you will experience. If you are familiar with vaping or have been vaping for some time, 3mg to 6mg is an ideal strength. With nicotine salts, an ideal strength is around 25mg-35mg.