Heated tobacco products are products that heat tobacco instead of burning it. They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell ¹. Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Camel tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience. ¹ Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X Advanced heated tobacco sticks.