Digital marketing is a constantly evolving field that encompasses a range of strategies, including search engine optimization, content marketing, social media marketing, paid search marketing, and display advertising. These tactics allow businesses to advertise their products or services, engage with current customers, and reach new prospects through the use of digital tools. With the ability to access creative forms of communication online anytime and anywhere, digital has become a powerful tool for building brand awareness and targeting new audiences. In today's modern world, it is essential for businesses to incorporate digital strategies into their overall marketing strategy.