Great question! Our approach to SEO is all about tailoring strategies to your unique business needs. We start with a deep dive into your industry, target audience, and competitors. Then, we craft a custom plan that typically includes on-page optimisation, content creation, technical improvements, and link building. As for results, here’s the scoop: SEO is more of a marathon than a sprint. While you might see some improvements in a few months, significant results usually take about 4-6 months to really kick in. But don’t worry, we’ll keep you in the loop with regular progress reports, so you can see how we’re moving the needle. Remember, good things come to those who wait (and consistently work on their SEO)!