While we realize or colors are not cheap, there is a very good reason!  All of our G&B products are made by hand, right here in our Colorado studios.  We use only the highest quality ingredients and materials, which alone are expensive.  Our watercolors have a maximum pigment load, and - no fillers, which significantly effects price.  In addition, we use traditional, labor-intensive methods and techniques to transform these materials into our products.  Our colors are made using muller and slab (no mixers, rollers, or mills!), and then panned individually by hand (never extruded).  Once fully cured, each color is wrapped by hand with a hand-painted original color swatch on each label.  We also take great care to carefully package each order so that it arrives safely on your doorstep.  You won't find our products tossed into an oversized box with a handful of packing peanuts or a random wad of plastic.  We try to minimize waste with our plastic-free packaging, using the correct size box or enveloped packed with care to protect your order during transit.Further, we pay our wonderful team a living wage AND provide them benefits and paid time off.  We treat our team the way we would want to be treated ourselves.In addition to all of this, we take pricing very seriously.  We make a point to know our numbers and price our products fairly.  That means we have set prices that allow us to operate our business and pay our team without overcharging our customers, which we believe is equally unethical.  We understand that you work very hard for your money and have the utmost respect for that.  We feel a deep sense of gratitude and responsibility when you trade your earnings for our products.So, there are many reasons our colors may seem expensive to you:Handmade (like actually)Top quality ingredientsMaximum pigment loadNo fillersPlastic-free shipping, with materials appropriately selected for safe delivery of orderG&B team receives living wage + benefitsAt the end of the day, you get what you pay for and each dollar you spend is a vote.  We are so grateful for our amazing customers, and ever in awe of the beautiful work into which you transform our colors.