Embedded analysis, or embedded analytics, refers to the inclusion of advanced analytics capabilities built in as a module within a piece of enterprise software. Embedding analytics into the software (and workflows) that employees use every day empowers them to incorporate data-driven insights into management and decision-making. Enterprise software, like ERP or CRM, with embedded analytics empowers even nontechnical users to easily explore their data, create advanced criteria filters and produce real-time visualizations on their own.