They are becoming more popular because they are flexible. For example, you can customize the shape of the QR code. You can use them to collect and share information (e.g., on social media), which helps improve products and services.
You can also use QR codes to capture customers' interest by sharing images and videos, using a template for marketing purposes, such as promoting events and offers with coupons, each designed to match your brand's style.
The best part is that all these features are accessible with a quick and easy scan!