Users love to skim content. They’re more likely to leave the site when they see an endless scrollbar. The audio tool is your last chance at user retention as busy users rather listen to a blog post versus reading it.
Let’s fly through the benefits of audio widgets for UX:
Increased engagement: By providing an audio option, blogs can captivate and engage users differently. Combining visual and auditory elements can create a richer and more immersive experience, making the content more engaging and memorable.
Enhanced accessibility: The audio widget allows users with visual impairments or reading difficulties to access blog content more easily. Converting text into speech enables individuals to consume information through auditory means, making the content more inclusive and accessible to a wider audience.
Improved multitasking: TTS enables users to listen to blog posts while performing other tasks, such as driving, exercising or working. It frees them from the need to focus solely on reading, providing a convenient and time-saving option for consuming content.
Personalized experience: Audio widgets allow users to choose between reading or listening, catering to individual preferences. Users can switch between text and audio modes based on their preference, creating a more tailored and enjoyable browsing experience.
Better language comprehension: Listening to text can enhance language comprehension, allowing users to hear the pronunciation, intonation and emphasis that may not be conveyed through reading alone. Audio content can particularly benefit users learning a new language or those who prefer auditory learning styles.