The decision to contract with an agency or hire in-house depends on different factors including your PR needs, budget, knowledge and time available to dedicate to PR initiatives. Some large global companies find that they have the need, budget and staffing bandwidth to hire a team in-house, but that can be costly as you might imagine. Most businesses will find that hiring an agency gets them everything they need at a reasonable level of investment. For example, when you hire Beyond Fifteen, not only do you get a team of PR professionals that will dedicate time to capturing your company big media wins, but you get specialists in a variety of areas. We have experts in strategy, social media, graphic design, influencer marketing, writing, photo and video and thought leadership. When you consider how large a team you would need to hire in-house to get all of these services, it can be overwhelming. Working with an agency takes that burden off of the business and allows your company the flexibility to tap those resources as needed.