When you search for almost anything on Google, the first results often say “Ad” next to them. Those are paid search results, called Pay Per Click ads. If you’re like most people, you probably scroll past them to the listings that don’t say “ad.” Those are the organic search results. These have nothing to do with your social media presence, although those profiles will show up if they match the search terms.
Because most people skip the ads, organic search results are more valuable, but they’re not guaranteed: you need an optimized website and consistent blogging strategy to dominate organic results.