Measuring involves customers checking the length and width of their feet and is used as a starting point to determine the size of the shoe needed. Measuring is half of the process of finding a well-fitting shoe and should be done in conjunction with fitting.
Fitting involves trying on a shoe and checking it’s the right size and shape. Fitting includes measuring the foot to get a good idea of the size before the fitting process. Clarks checks six points of fitting to find the most comfortable fit.