When it comes to watches, there are different tiers of brands that consumers can choose from. At the top, there are luxury watch brands that are known for their high-end materials, intricate designs, and hefty price tags. Citizen is not typically considered a luxury watch brand, but that doesn't mean it isn't a good quality watch. Citizen has been making watches since 1918 and is known for its innovative technology and rugged durability. While its watches may not be as flashy or expensive as some of the other luxury brands out there, they are still well-made timepieces that can last for years with proper care. So, while Citizen may not be considered a true luxury watch brand, it definitely offers quality products that are worth considering if you're in the market for a new watch.