You've got a lot of word of mouth and people promoting it. So I think part of that is inherent to when a social app is trending. But more specifically as to why it's trending. I think there is this big need for authenticity.
I think Gen Z in particular really craves that. The core aspect and value of BeReal is its authenticity. It serves as a contrast to social media as a whole, where it's not about maximizing time spent or allowing the user to be really curious about the content. But you know, the time you're allotted before there are those sharing you're allowed to do is pretty minimal and in your post to be authentic. I think it's seen as a refreshing take on a gap in the market, in the social landscape.