Programmatic advertising is so successful because it’s a scalable, efficient and targeted way of optimising an ad campaign. It is so popular among advertisers because it allows them to efficiently use time and resources and helps them make data driven decisions by removing the guesswork when ad buying.
Instead of buying ad space using traditional methods, all advertisers need to do is feed their programmatic solution information about the target audience, campaign and KPI’s and the algorithm will do the majority of the work.