The main thing that sets YouTube Search Engine Optimisation (SEO) apart from regular SEO is that it’s all about getting your videos to rank within YouTube’s search engine, rather than in search engines like Google. Traditional SEO deals with text-based content like websites and blog posts, but YouTube video SEO optimisation is all about making your videos stand out.
Another big difference between the two is how much they care about viewer engagement. Traditional SEO looks at factors like page views and bounce rates, but YouTube video SEO is more interested in things like watch time, likes, comments, and shares because these show how much people are enjoying the video content.
Something unique about YouTube optimisation is that it helps your videos show up as suggested videos, which are the ones YouTube recommends to people based on what they’ve watched and searched for. To do well in this area, you need to use the right keywords and make eye-catching video thumbnails that’ll make people want to click on your video.