Provide great content with high contextual relevance. Amazingly in the digital space, this is about relational connections. What we see in the KG’s is largely the result of queries that contextually fit. One thing knowledge cards can tell us is what qualifies as good content from Google’s take on it. The content that it considers best, often wins the featured card, even though the actual site that it pulls from may rank several positions below the knowledge card! These cards are a top search trend that uses Artificial Intelligence. 2. Use Schema markup to tag your important website entities. We prefer JSON-LD when adding schema markup to make the context of your content easy to understand. Someone who is familiar with testing and coding can add it directly onto your page, if the content it references is visible to the viewer, and it doesn’t impact web designers cascading style sheets (CSS) or the HyperText Markup Language (HTML) used. While it can be done this way, there are still good reasons to generate a tag in tag manager and adding the code in this remote manner. This certainly prompts digital marketers to seek out how to show up in a knowledge card. Below are two ways to leverage knowledge graph cards for advertising to mobile users.