When it comes to expectations for site speed, did you know that:
- 47% of people expect your site to load in less than 2 seconds
- 40% will abandon it entirely if it takes longer than 3 seconds
Most people have short attention spans when searching online, so it’s important to deliver the information they are looking for quickly. Not only is it important for users, but it’s also important to search engines, because they want to deliver high-quality search results – fast.