The post-COVID market reset has significantly altered the automotive landscape for dealers, primarily through a shift towards digital retailing and increased customer expectations for online convenience and personalized experiences. Additionally, supply chain disruptions and inventory shortages have forced dealers to adapt their sales strategies and pricing models, creating a more dynamic and challenging market environment. Auto advertising in this time has also gotten more difficult as more dealers are looking for a solution to lower profits. Now is more important than ever to have the right automotive advertising agency as a partner.