Here at B.T.R. NATION, one of our criteria is to always keep the sugar low with no added sugar where possible. That's why all B.T.R. NATION Bars have 0g added sugar and only 2-3g total sugar from nut butters, fruits, and seeds. The same goes with our brand new superfood cups. 0g added sugar and only 2g total sugar per cup. Each cup is naturally sweetened with dates.