When companies use market pricing, the price of their product alters in line with supply and demand.Taking this into account, it's essential to conduct competitive intelligence and understand exactly the pricepoints being applied by market rivals.In this case, the customer isn't a contributing factor at all. The price you set is guided exclusively by competitor activity and market saturation. There are multiple market pricing examples you're sure to have encountered in practice, with the model commonly used by car manufacturers, smartphone companies, and streaming companies such as Spotify and Netflix.