Here, we make an effort to identify 3 main steps that the best influencer marketing campaigns in India incorporate for the promotion of brands: But the majority of successful influencers in India debate over the topic and say that it can be made into a full-time profession as the scope of income is high if followed with passion and consistency. This has led to the mushrooming of influencer agencies in India. A. Choosing or selecting the right influencer - This is the main point that every influencer marketing agency considers while launching a campaign. The companies or clients share their business goals with the influencer marketing agency and an India influencer network is chalked out accordingly. The engagement rate of the respective influencer is identified and shortlisted by the agency. Other parameters that are observed by the agency about the influencers are their engagement rate with the followers and their past achievements in similar trends or campaigns. Accordingly, the right and desired influencer for the campaign is engaged by the agency for the promotion of the brand. B. Execution of the campaign - After finalising the influencer for the campaign, the agency creates valuable content and a strategy for campaign execution. The content should be such that it helps to create the right awareness among the target audience and execution should be such that the right deliverables are achievable. The influencer database in India cannot overlook the relevant and existing competition because the campaign has to be a notch higher than the competitors to get the desired results. C. Brand Boosting - Influencer Campaign in India uses their chosen medium to reach the target audience for brand positioning. This means that they will employ their strategy to acquire the results through their followers. They may be having their followers on social media networking sites and thus will position the brand accordingly. Videos, images, and shorts or reels are effective ways to communicate with the respective audience to get the focused reach for the message.