Fit Small Business isn’t a typical B2B online publication for small businesses; they began to cater to an underserved niche within that segment: existing small businesses with fewer than 50 employees.“While many publications write for aspiring entrepreneurs or VC-funded companies, there was a lack of resources for owners of companies with 50 or fewer employees,” says Marc Prosser, Publisher, FitSmallBusiness.com. “We strived to be the destination for small business owners to turn to when making decisions in areas where they don’t have expertise.From the start, Marc and David hired writers and researchers who are experts in the following key categories: small business financing, sales, marketing, human resources, office technology, accounting, law, retail, and E-commerce. Fitsmallbusiness.com then used SEO and content marketing practices to consistently write long form, in-depth how-to articles for people who came to them to have a specific question answered.After approximately one year they started to see traffic to their articles and from other referring sites. They then took it to the next level by expanding their team in a horizontal approach where they are trying to answer all the questions that are relevant to a wide variety of different small business. 45 full-time staffers are now apart of this publication, and the team continues to expand.