SEO is a wide range of techniques that help a website influence search engines to serve relevant information to interested visitors. Like all computer technology, the field is full of buzzwords and acronyms. Here’s a short list of common terms you may here from us or other designers: SEO stands for Search Engine Optimization. SEO lets your website get more traffic by influencing the way Search Engines understand your website. Search Engines are services and websites that let visitors search the internet for relevant topics. When we talk about Search Engines, we’re usually talking about Google, Bing, Yahoo, and AOL. ROI stands for Return on Investment. The ROI of your investments are how much you make based on the amount of money you’ve spent. The goal of your SEO strategy is to earn more through the strategy than what you’ve paid to have the SEO strategy implemented. Organic Growth is a way to improve the number of people that view your business’s website without running ads. You can think of organic to mean natural or without paying for growth. SERP is an acronym that stands for Search Engine Results Page. This is a page that you see when you type in a question to Google and you see all the results. Since SEO is  centered on boosting your SERP ranking, the results page is mentioned. A lot. SERP Rankings is the position of your website in a SERP page for a particular keyword or phrase. Let’s say you typed in: “Best Website Designers of 2021” and we were the first listing. That would make our SERP ranking 1 for that search phrase. Keywords are just key phrases that you may target when implementing your SEO strategy. “Professional SEO Agency” may be a phrase of key words you want to target when someone searches that phrase in a Search Engine.