Oudtshoorn is the ostrich capital of the world, and ostrich farming has been part of its history since the 1800s. The industry developed from the popularity of ostrich feathers as a fashion accessory. In the late 19th century, ostrich feathers were highly sought after and considered a symbol of wealth and status. Oudtshoorn was home to many wealthy ostrich farmers who made their fortunes selling feathers. Today, the industry has shifted to raising ostriches for meat, leather and tourism.