You might think that most internet users ignore Google Ads (formerly, Google AdWords) that have been marked as adverts and concentrate instead on the organic search results, but the high click rates of search advertising prove that this is not the case. In addition, clicking on a sponsored Google search result leads to a website that matches the search query just as much as a non-sponsored link. The reason: Google will only show the adverts if they are tailored to the relevant keywords. Landing a good position for your advert on Google search results pages is not just a question of budget. To rank through search engine advertising, the quality of both the advert itself and the linked pages must be ensured. Google analyzes the relevance of your keywords to the products or services you offer. With the right Google AdWords campaign, high rankings on the Google search pages are easily achieved, even on a small budget.