In business to business (BtoB), the steps are often longer than in BToC:
Prospecting: whether active (outbound marketing) or passive (inbound marketing), prospecting is also done on professional social networks. Contact: find out about your prospect before making an appointment, then qualify him by determining his means and the level of urgency of his needs. Presentation: showcasing your product, arguing. Cultivate the client's interest, mature his thinking (lead nurturing). Close the sale. After-sales: customer support to build loyalty, obtain recommendations and maximize their chances of starting a new sales cycle.