The position of a UX designer could be described as that of a two-party lawyer.On the one hand, he is the customer's advocate, because it is important to him that he makes the best possible user experience within the offers of a company (user goals). On the other hand, he must take into account the wishes and goals of the company and ensure that projects are led to the best possible result with the amount of resources available (business goals).An ideal result would be e.g. the creation of an app that brings the company a large number of new and permanent users through a great customer experience and dominates highly competitive competition.