To understand the benefits of CPL, it is important to define what a lead actually is. In general, the term "lead" is used in online marketing to refer to a contact. When we talk about a lead in this context, it means that a potential new customer is led to your offer. You can gain a new lead in different ways. This can happen, for example, by registering for your newsletter or by filling out the contact form. The important thing here is that you, as the provider of the products or services, receive important and meaningful information about your lead.