The Makeup Finishing Spray, often referred to as the Skindinavia setting spray, was invented by Allen Goldman in 2007 when he matched up a chemical formula that can safely cool the surface of the skin with the needs of a woman who he'd met later in Miami whose makeup had been literally melting off of her face. From there, he connected the need for a cooling technology with the cooling formula from earlier in the year to create the world's first and only patented cooling-based setting spray formula.