In December 2019, Crane Cam, a leading manufacturer of digital video cameras for the professional production and broadcast industry, was acquired by Canon Inc. The acquisition further strengthens Canon’s position as an industry leader in imaging solutions and will provide customers with access to some of the most advanced digital cinema camera technology available on the market today. With this purchase, Canon has solidified its presence in the film and television production markets as well as expanding its product portfolio to include a range of high-end digital cinema cameras from Crane Cam. This move is set to increase competition within these sectors while also providing customers with more access to cutting-edge equipment that continues to push boundaries when it comes to image quality and creative possibilities. By purchasing Crane Cam, Canon aims not only at improving its own offerings but also strengthening its relationship with existing customers while cultivating new relationships within this ever changing landscape.