In the post-Olympic period, the Beijing National Stadium became a landmark sports stadium in Beijing and has been fully used as a multi-functional venue to support its large maintenance fees each year. Here are some more details about the Beijing Bird’s Nest’s uses:
Tourism: The Bird’s Nest has been open to tourists for sightseeing and different cultural exhibitions. The annual “Happy Snow Season” winter event has been held there since 2009 with ice and snow sculptures.
Sports events: After the Beijing 2008 Summer Olympics, the National Stadium has continued to stage large sports competitions, especially football matches.
Concerts: Jackie Chan was the first artist to hold a concert at the Bird’s Nest.
Business conferences and exhibitions
Planned: Ceremony venue for the Beijing 2022 Winter Olympics
According to data, since its operation, the Bird's Nest has received more than 35 million domestic and international tourists and spectators, hosted more than 320 large competitions with more than 10,000 spectators, and has had an annual operating income of more than 320 million yuan.