Affiliate Marketing is a method of driving sales of a product or service using a third party sales force that only get paid on results. You are paying on results which mean you are getting more sales for less risk. Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and consumers. When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you helped generate.