There are several different types of call tracking methods, including:
Session-level call tracking: Also known as session-based call tracking, this method assigns a unique phone number to every website visitor to track which keyword or referral link they used to arrive at the site.
Dynamic call tracking: This method uses unique phone numbers for each online source to determine where visitors are based and how they’re arriving at the site. Numbers may be attached to a website, social media account, or specific marketing campaign.
Static call tracking: Using this method, the phone number that is displayed to visitors doesn’t change and won’t provide the source of the phone leads.