The editing process has a significant impact on the final video by shaping the narrative, pacing, and visual style. Editors work to assemble footage, creating a coherent and engaging story that aligns with the project's goals. They also incorporate elements like sound design, color correction, and visual effects, which can vastly change the overall tone and feel of the video. The editing process is crucial in ensuring that the final video effectively conveys the intended message and evokes the desired emotion from the audience.