One of the ways personal injury law firm SEO content can improve is through the use of targeted keywords. A keyword analysis will look at your industry as a whole. It may include information relating to your field, your competitors, current clients you serve, potential customers you might include, and more. Once we complete this analysis, we usually get a clearer picture of how you stack up against your rivals in the personal injury law firm business. Further, we can figure out how much potential your site already has for organic growth. In other words, we can assess how likely it might be that your law firm can attract new customers naturally through searches already.
We start this first step by creating a large list of keywords, and each word can tell us how consumers search for your product or service. When it comes to personal injury law firm SEO initiatives, many people will search for lawyers, specific legal services, and related content. Usually, they will do so in the local regions in which they live already. Therefore, we will use a list of keywords across different regions in order to curate how your pages should look. When we look at your law firm, we will try to boost your rankings for your particular region. The goal here is to bring your site traffic from real clients right in your area.
For websites with multiple pages, we’ll create different groups of keywords based on categories. However, the landing page is one of the most important ones your site can offer. It is the first place new and returning customers will go, and what information it displays is very important. For such pages, we’ll stick to just one group of keywords that have semantic relationships with one another. This tactic can help us improve how your front page shows up in any engine’s results. Additionally, we’ll check how your page compares to that of your potential competitors in the field.
Finally, one of our most important jobs to handle with keyword lists is whether they match the things your clients want. We want to ensure that the people searching for you actually need the specific legal services you can offer, and the keywords need to be able to bring out this intent. Therefore, we can craft specific words or phrases that include the things you can do for your clients. By placing these in segments across your landing page, we may be able to help new clients find what they want on your page rather than that of your competition.
Part of how we perform this service for you is through the use of longer words or phrases. Typically, short phrases get many search results at the top of an engine. However, while these words have a high search volume, they can bury your page far below that of businesses that have better optimization procedures. With our approach, longer words or phrases can create content that has more of a niche feel to it. This will narrow the target group or focus, and it can be a good instrument to get more consumers coming to your page for particular services. This means that we may switch common key phrases such as “car accident lawyer” to something like “personal and vehicular injury lawyer” as a way to get you more coverage.