Adding Google Analytics to your website is one of the most important steps in improving your digital marketing strategy. It gives you valuable insight into how visitors interact with your website, helping you make informed decisions about optimising your content and making it more effective for conversions. With Google Analytics, you can track user behaviour on different pages, including clicks, time spent on a page, bounce rate and more. This helps you understand what works best for your audience and what areas need improvement. You can also track where people are coming from when they visit your site (e.g., organic search, social media or referral traffic) and analyze which sources convert best for specific goals like newsletter signups or purchases. All the data collected by Google Analytics is easily accessible - no technical knowledge is required and automatically generates reports you can use to gain insight into your website performance. This helps you measure the success of your content marketing campaigns and make informed decisions about where to invest in future efforts. Adding Google Analytics to your website can help you identify areas that need improvement, track which pages are most effective for conversions, guide further development, and provide a better experience for customers. It also gives you a competitive edge by enabling data-driven decision-making on how best to optimise your web presence. Investing in Google Analytics pays off - start tracking user behaviour today and get the most out of your website!