Very few recipe websites do this. Having the recipe underneath the content helps in the following way: -It earns us more money. -It helps our bounce rate (meaning, the longer you stay on our site, the bouncer rate is lower) and it helps with us SEO and ranking on Google. -The most important reason is that the “junk” in the middle isn’t junk or fluff AT ALL. It literally helps you with the recipe. It gives you explanations as to why an ingredient is used and it gives you substitutions to use and also tips to help make the recipe successful.