An SEO company offers services to businesses to optimize their visibility on popular search engines, such as Google, Bing, Yahoo, Yandex, and more. Typically, they focus their efforts on Google. The company is dedicated to optimizing their business strategy for search engine visibility in order to drive traffic and maximize the potential of a website in terms of acquiring new customers. SEO is an essential part of any successful digital marketing campaign. Common SEO services offered include technical audits, link building, content creation, on-page optimization, international SEO, eCommerce SEO, and local SEO.