Select the digital channels that best suit your business and audience. Common channels include: Search Engine Optimization (SEO): Optimize your website to rank higher in search engine results. Content Marketing: Create valuable and relevant content to attract and engage your audience. Social Media Marketing: Utilize popular social media platforms to connect with your audience and promote your brand. Email Marketing: Build and maintain relationships with your audience through personalized email campaigns. Pay-Per-Click Advertising (PPC): Run paid advertising campaigns to drive traffic and conversions. Influencer Marketing: Partner with influencers in your industry to reach a broader audience. Affiliate Marketing: Collaborate with affiliates who promote your products or services in exchange for a commission.