Once your survey title and target market are set up, you can define the audience for your survey. Our data is powered by the opinions of YouGov panelists. You can select between general population or design your own, ideal targeted audience. Creating a targeted audience is as simple using the search bar to select from our millions of profiling datapoints, and then dragging and dropping to select your options. Our variables allow for granular targeting, meaning you can build and reach all types of audiences. Once you're happy with your selections, choose the number of respondents you would like to reach with your survey, before designing your survey questions. Watch our demo video to find out more.