If you’re a product or service provider, partnering with specialty lenders to offer pay later means sharing your business with someone else. You not only make less money on each sale, you also give up all control over the customer data and lifecycle past the sale. So, you do all the work, nurture the lead, convert them, and make the sale, then you hand the client over to the lender instead of continuing the relationship yourself. For you as a business, the question is whether you want to remain in control of your client's journey by using an end-to-end, automated solution like TurnKey Lender or just want to get repaid by a lender instantly.