Product feeds are required to list your website catalogue on online shopping channels such as Google Shopping. The shopping feed should contain all the essential product data of the items you're looking to sell online. A few common fields required for a product feed are usually (find the full list here):
Product ID
Title
Description
Pricing
Availability
Shipping
The fields required for a shopping feed can vary across platforms, so we recommend speaking to your current account manager to ensure your product feed is set up correctly and includes all necessary product information. If your pricing changes regularly, such as seasonal discounts or special offers, your feed will need to quickly update to reflect these changes within Google shopping.