In-app advertising has become very popular as a monetization strategy over the last two decades, in line with the explosion of the mobile gaming industry. The latest data show that there are around 2.66 billion gamers worldwide. Games are not just about gaming, but have also started developing social aspects, making them an increasingly desirable advertising platform.
Mobile games were projected to generate 45% of global gaming revenue in 2021, and a large portion of it goes to hyper-casual games, as they account for 62% of the top 30 games by number of downloads.
Today app developers can earn revenue through their mobile apps by displaying ads to the user. These can be rewarded ads, banner ads, playable ads, or in-app purchases.
And as with any other form of ads channel, the average revenue will vary, depending on the app’s popularity, user engagement, whether it uses rewarded ads, interstitial ads, or offerwalls. The cost of the CPM in the gaming industry typically ranges from US$4.00-12.00.