Absolutely. By the end of 2022, TikTok is projected to have 1.8 monthly active users — making it the world's 6th most popular social media platform.  While you may not be posting selfies, TikTok is a valuable opportunity for ecommerce businesses to showcase their products on a larger platform with a pre-existing audience. Having your brand go viral on TikTok can lead to an uptick in sales, while having a consistent presence can add a bit of credibility to your offerings.