Community marketing, or community-led growth, is a strategy that centers on fostering a community of individuals who have an interest in a specific brand, product, or service.
This approach aims to strengthen customer loyalty and the sense of belonging by engaging with the community through platforms like forums, social media, and community platforms.
The objective is to create an exceptional customer experience by providing a platform for them to interact with one another and come together over shared interests in the brand or product.
The ultimate goal is to convert customers into brand advocates who can promote the brand to others, thus driving customer acquisition and retention.