Video is the coin of the realm in marketing today because 80% or more of online activity involves watching video content. If you aren't using people's preferred medium for consuming content, learning info, evaluating options, and just plain enjoying themselves, it's likely that your message isn't getting across. This is very true in the B2C space, but it's also true for B2B marketing and marketing professional services. As generations X, Y, and Z take over, the expectations for rich content on websites, social media, and elsewhere have risen too, making video content important for everything from about videos to explainers to social media ads.