Generally, trademarks come in the following three formats: Names, Logos, and Slogans. Still, remember, trademarks are brand identifiers and therefore there are other forms of trademarks which while perhaps more exotic, are absolutely “trademarks”. For example, Sounds can serve as a trademark as long as they are tethered to a product/service and have developed the capacity to identify a source company. The Twentiety Century Fox, Drums + Trumpets + Strings sound which is played at the begging of motion picture films is an excellent example of such a trademark. Of course, not every sound is necessarily eligible for trademark protection; the sound cannot “merely describe” the products sold (the sound of the opening of a can for a beer company) and instead must be a distinctive sound, relative to the products sold. Similarly, animations can serve as powerful trademarks and animated images (video clips) can undoubtedly be registered for trademark protection with the USPTO. Disney’s Eureka animation is an excellent example of this. Other types of exotic trademarks include scent trademarks, color trademarks (think the Louboutin red shoe bottom), product design trademarks and indeed even product packaging trademarks; All are in theory eligible if they are sufficiently distinct and serve as a source identifier.