There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting.
Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.