To optimize your website for local search as a contractor, start by focusing on relevant keywords and location-specific content. Make sure your website is mobile-friendly and loads quickly to provide a seamless user experience. Create a Google My Business profile and optimize it with accurate contact information and customer reviews. Utilize local directories and online listings to increase your visibility. Regularly update your website with fresh and informative content to attract local customers. Remember, local SEO is crucial for contractors to boost their online presence and attract more local clients.