Yes, you have to wash your cleanser off straight away. Whether it's a gel, cream, balm or lotion, cleansers keep your skin feeling squeaky clean and remove the dirt. That's why it's important you don't leave the impurities sitting on your face and instead quickly remove using your chosen solution. Simply, massage the cleanser into your face using small circular motions using your fingertips, an exfoliating sponge or a facial cleansing brush. Then rinse away with lukewarm water and a face cloth.
Cleanser are the first step in your skincare routine. They make way for other nourishing skincare goodies and help the effectiveness of toners, serums and moisturisers.