Never lose sight of the objectives
2. Find stories that focus on your purpose and entertain and engage the viewer.
3. Prioritise production values.
4. Shorter films are more impactful.
5. Put your best 8 seconds first. These days, the average attention span is 8 seconds, so make sure you grab your audience quickly and keep them hooked.
6. An interview is NOT a film. You need b-roll pictures to tell the story. Strong pictures sell a story.
7. Think subtle – not hard sell.
8. Be authentic – connect with people and potential customers by keeping it real.
9. Choose the right platform for your video.
10. Consider usage and rights.