The International Standards Organization (ISO) has defined a standard for the valuation of your brand in monetary terms in ISO 10668:2010 https://www.iso.org/standard/46032.html They break it down via the following structure; - Scope - General Requirements - Specific Requirements - Valuation approaches and methods - Necessary valuation inputs - Reporting Brand types the ISO standard covers include; - Accounting and financial reporting - Insolvency and liquidation - Tax planning and compliance - Litigation support and dispute resolution - Corporate finance and fundraising - Licensing and joint venture negotiation - Internal management information and reporting - Strategic planning and brand management Applications of the monetary value include; - Brand and marketing budget determination - Brand portfolio review - Brand architecture analysis - Brand extension planning