If you want to find leads in B2B sales, lead scoring is crucial. It will help your outbound sales teams boost productivity and ultimately close more deals. One of the most important benefits of lead qualification is that it allows you to focus on leads that are most likely to convert into a customer. By doing this, you can save a lot of your (or your sales reps) time and money. To sum up, identifying the most promising leads can benefit your business in a number of ways. By focusing on them, you’re more likely to gain valuable intent data about your sales prospects, close more deals, grow your business, and avoid stagnation’s negative effects.