The Kelley Blue Book Price Advisor is a range-based pricing tool to help car buyers and sellers talk about price realistically. Research from the 2018 Cox Automotive Car Buying Journey Study showed that shoppers are looking for a fair price not only for new vehicles, but also for used vehicles and the vehicles they currently own. Limiting market-based pricing to a single price point doesn’t consider all the variables associated with structuring a car deal. The Kelley Blue Book Price Advisor is designed to reduce friction between buyers and sellers. *2018 Cox Automotive Car Buyer Journey Study