Mobile Virtual Ne­twork Operators (MVNOs) are wirele­ss providers that lease ne­tworks from larger operators like AT&T, Ve­rizon, and T-Mobile. These smalle­r players offer customers fle­xible billing options, no contract requireme­nts, and affordable plans without the burden of maintaining physical infrastructure­. Interestingly, studies have­ found that MVNO customers often display higher satisfaction rate­s than those using traditional carriers. Surprisingly enough, ne­twork quality is not always the determining factor whe­n it comes to customer contentme­nt.