Digital marketing encompasses a wide range of strategies and platforms, but the six most common types of digital marketing are: Search Engine Optimization (SEO): This involves optimizing websites and content to rank higher on search engines, thereby increasing organic (non-paid) visibility and traffic. Pay-Per-Click Advertising (PPC): This is a model of digital advertising where advertisers pay a fee each time their ad is clicked, with Google AdWords being one of the most popular platforms for PPC. Content Marketing: It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately leading to profitable customer action. Social Media Marketing: This utilizes social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, and content. Email Marketing: An age-old digital strategy, it involves sending emails to prospects and customers to promote products, services, or content, and to nurture leads. Affiliate Marketing: Here, individuals or companies earn a commission by promoting other people’s or companies’ products, driving sales via their referral. While these are six of the most common types, there are many other digital marketing strategies, including influencer marketing, online PR, and more, that businesses leverage depending on their goals and target audience.