Branding mainly encompasses the process of developing a brand in terms of its identity and design. It is an essential aspect of marketing. It revolves around how a brand is perceived outwardly on an emotional level and how it is anchored in people's memories. It also concerns the values and positioning that a brand embodies, as well as its presence in the media. Digital branding refers to all digital measures aimed at increasing brand value. This includes not only strategic considerations but also elements like the brand's logo and design, the company website, professional photos and image videos, media work, and all digital marketing channels that serve to build trust in the company and represent it appropriately.
For more information on branding, you can check out this blog post: How Branding Supports Your Entrepreneurial Growth (in German).