It takes quite an investment to produce clothing based on ‘science of feel’ (as they call it) - with signature fabrics, body complimenting fit and superb quality. Their business philosophy is to “elevate the world from mediocrity to greatness” and it shows in their products and customer service as well. Yet, to achieve this, they need fair financial support from us, the customers.  This is also why cheap fake lululemon products  can never provide the same level of quality and durability. If you wish to buy discounted items, check out the websites below (Lulu approved) or wait for their “we made too much” sale ( as they never call their sales ‘sales’).