The street was designed by one of London’s most famous architects, John Nash, and completed in 1825. However, All Souls Church at the north end is the only remaining building designed by Nash. The buildings needed remodelling as the street grew in its reputation as a fashion destination, and the shops began to expand along it. Between 1895 and 1927, it was rebuilt to become the street we know today with its Beaux Arts facades. Its iconic appearance will be preserved for generations thanks to being part of a conservation area to protect its historical and architectural importance.