This coffee often costs less than the whole beans for one simple reason. Whole beans coffee tastes much better than raw coffee. It tends to produce from better crops and be more roasted than pre-ground selections. Whole beans mostly are more flavourful and produce fresh and premium quality coffee which everyone looks for in their delicious cup of coffee. On the other hand, raw coffee mostly tends to lose its fragrance quite often so you will need to use it in a short span of time.