While digital marketing can be achieved in-house and offers benefits like responding to internal market changes more efficiently and having instant access to specialist product information, it can also have its cons:
Digital marketing requires many hats and unique talents. As a result, hiring an in-house team of marketing experts can be costly.
A lack of budget, time and reputable training can also stall your in-house digital marketing team from learning the necessary skills they need to succeed.
Working with an internal team can also lead to a lack of strategy direction.
Your business may not have the adequate tools and expertise to help you execute digital strategies and monitor your efforts.