Ethics is crucial in communication because it upholds the integrity of the message and promotes honesty, transparency, and confidentiality. Business ethics is an increasingly popular concern among business leaders, and many businesses have amended their mission statements to include ethical behavior. By adhering to ethical standards in your communication, you avoid making false claims or misrepresenting information, and you respect the privacy and intellectual property of all parties involved. This will ensure that your communication is carried out with purpose, understanding, honesty, and safety in a legal and ethical manner.