To ensure that you’re not creating great content that no one will ever read (as it’s not directing people to your site), we undertake detailed research to ensure that your site is completely optimised both onsite and offsite. With this in mind, we know that having the right keywords is crucial to make your website stand out when someone searches online for what you’re selling. Not only will we target keywords with a long-term strategy in mind, but we’ll be sure to also grab any low hanging fruit that you enjoy immediately. When it comes to how many keywords we implement, we consult with you and discuss your budget and goals then decide on how many to focus on initially. Over time we aim to garner as many profitable, relevant keyworks to drive your campaign. We use a range of (industry standard) tools as well as engage directly with our clients to ascertain the best keywords to focus on. Upon creating content with these keywords in mind as well as optimising your site wherever possible, your site will be fully enhanced to yield the right kind of traffic to your site.