Reviews not only help you build confidence among your target audience, but they also directly influence your overall SEO results. Google and other sites use reviews to rank business websites in search result pages and having a high volume of positive recent reviews signals to Google that your site is a credible, authoritative, and trustworthy source of information. This encourages them to rank your site highly on search engine results pages, increasing your brand exposure, generating traffic, and giving you more qualified leads to convert into customers. Reviews are particularly important for local SEO, and Google considers the quantity, quality, diversity, and recency of your reviews when ranking your brand among competitors.