There are many reasons why a company might decide to implement a website migration. Typically, a company may choose to implement a website migration to usher in new features or solutions that will improve online visibility and increase revenue. For example, a business might choose to migrate their websites to a different hosting platform which may have better services relating to eCommerce or compression for their files. If done correctly, migrating your website should see long-term growth into the organization’s bottom line as SEO and online visibility on Google is improved greatly.
Another common reason is to complete a partial or full rebranding of the company. More than just adding or altering a system or two, a business may need to completely migrate multiple websites to accommodate the massive transition.