Page Views: Monitor specific page visits like product and category pages. Add to Cart Events: Track when users add products to their cart. Initiate Checkout Events: Understand user progress in the checkout process. Purchase Events: Capture completed purchases and order details. Search Events: Track product searches on your store. Lead Events: Measure the success of lead generation forms. Custom Events: Set up unique events for actions like sign-ups. User Engagement: Monitor time, scrolls, and clicks. Dynamic Ads: Retarget users with products they've viewed. Conversion Tracking: Measure ad effectiveness for actions on your store.