There are a number of factors to consider when determining whether to rent or to purchase a trade show display. The first factor is booth size. The most common booth size is a 10x10 space. With a 10x10 purchasing a trade show display really makes much more sense than renting. The reason for this is that most 10x10 displays are prefabricated, standard structures to which the graphics are custom printed and added to the display to create a package deal. The structure is typically a fraction of the cost of the graphic for a 10x10. Therefore, it is usually more cost effective to purchase a display than to rent one for a 10x10 space and certainly if you are going to use the display more than once. Once you get into a 10x20 space and larger it makes more sense to seriously consider whether to rent or purchase your trade show display. If a standard 10x20 portable display option will meet your needs, again it makes more sense to purchase the display as the graphics typically make up the majority of the cost and with a rental or a purchase you purchase the graphics either way. For 10x20 spaces and larger, if you’re just dipping your toe in the water and testing trade show marketing as a means of growing your business, a rental might be the best option as it allows you to present your company with a first class image at your trade show without committing to the full purchase price of an exhibit. Typically, if you’re going to use the exhibit three times or more it makes more sense to purchase the exhibit. With a purchased exhibit, there are additional costs to consider like storage and upkeep, however these costs are fairly nominal and it still makes more sense to purchase the trade show display if you’re going to use it three or more times. Godfrey Group is a full service exhibit house offering storage, show services, etc. Our Account Managers will be glad to disuse your specific trade show marketing needs and determine whether renting or purchasing is the best option for your company