Now, as the name suggests the data drive PR mechanism is quite common among the best digital PR firms and works in such a way that it involves the collection of data regarding any genre that needs attention and then analysing it rationally to take the major PR steps and helps in identifying what the audience craves for in the form of message or content from the organization. It involves some of the standard steps that can act as a blueprint for its mechanism and how actually things work: 1. Collection of data from various sources. 2. Analysing the data and highlighting the key points as per consumers. 3. Finding the target audience for the brand to connect more with them. 4. Formulating the content in such a way that it ends up being interactive with that target audience. 5. Checking the response and finding out the deviations to work on them in the future.