SMS messages can be automated by setting up triggers or events, such as an email opening or the completion of a WhatsApp pop-up. The benefits of automating SMS messages include:
Timing Accuracy: Messages reach users at the most appropriate moment, based on their previous interaction with the brand.
Message Relevance: Automated SMS messages can be highly personalized and relevant to the user, increasing their effectiveness.
Operational Efficiency: Automation reduces manual workload and minimizes errors, allowing the marketing team to focus on other strategic tasks.
Improved Customer Journey: Integrating SMS into an omnichannel strategy enhances the customer experience through consistent and well-timed communications.
Increased Conversions: Automation facilitates the sending of reminders and special offers, which can boost conversion rates and customer retention.