There is no simple answer to this question because it depends on a variety of factors, including the nature of your business, your budget, and your goals. However, both Google Ads and Bing Ads can be effective marketing tools if used correctly. Some businesses may find that Google Ads is a better fit because it has a larger reach and more features. However, Bing Ads may be a better option for businesses with a limited budget because it is typically less expensive. In the end, testing out both platforms to see which yields the best results is the best approach to decide which is ideal for your company.