Many companies struggle to know what to look for and how to vet or qualify a prospective SEO Agency.
Below are some guidelines to think about when you are considering hiring a marketing company to do SEO services for your business:
Look at an Agencies Portfolio. Make sure they have experience with a wide range of verticals and company sizes.
Choose an Ethical Company. Make sure to read all reviews you can find online to see what real people say about working with them.
No one can Guarantee Results. Avoid working with any company that makes a guarantee about organic rankings.
Transparent Reporting - Make sure you will get 24/7 real time reporting that you can understand so that you can check on the progress of the company at your leisure.
Cheap, Fast, and Quality - As they say you can rarely have everything you want. In this case pick the one that is most important to you and focus on that.
A True Partner - You want an agency that can advise you on all aspects of digital marketing as SEO is just one component of the bigger whole. Make sure an agency you are considering working with is well rounded and can grow with successes, failure, and most importantly, your needs.