AI technology can help you fine-tune your email marketing strategy in a number of ways and generate the best possible results for your client. AI and machine learning can help you optimize subject lines, send times, and even body content.  It allows for highly customized, targeted content and segmentation, which is proven to produce better results, and it can also be used to keep large email lists clean and remove email addresses that bounce. Additionally, utilizing AI tech can help you produce emails faster and decrease client costs.