While deodorant can be purchased in China, many Chinese people do not regularly use it. This is partly due to genetics, as some research indicates that East Asians tend to have less body odor due to differences in bacterial flora. Additionally, cultural norms in some areas do not emphasize strong fragrances. Deodorant is also not widely available or convenient to obtain outside major Chinese cities. Moreover, personal preferences influence Chinese individuals who choose not to wear deodorant.