Search Engine Optimization (SEO) refers to the process of enhancing digital content and websites to boost visibility and ranking on search engine results pages (SERPs) for targeted keywords and phrases. SEO employs a blend of technical and creative strategies designed to elevate a website's relevance and authority from a search engine perspective, ultimately increasing organic traffic. At its core, SEO combines artistic and scientific approaches to guarantee that your content is not only easily found and accessed but also valuable for search engines and users alike, optimizing your digital footprint.