Deciding whether SEO is the right strategy for your real estate business involves considering your overall marketing budget, the alternatives available such as PPC and social media marketing, and your specific business goals. By analyzing the search results for keywords relevant to your business, you can gauge the level of competition and the potential benefits of ranking well. If you’re aiming for long-term, sustainable growth, and you operate in a market with sufficient search volume, SEO can be a very effective strategy.