Whenever you're failing to comprehend the concepts of search intent, back away from the business and imagine yourself as the user. Examine the keywords you could have used to find your piece of content or the product page. Have seen what pops up when you enter that term into a Search engine (ideally in Private browsing mode to avoid search history).
Whenever you're failing to comprehend the concepts of search intent, back away from the business and imagine yourself as the user. Consider the keywords you might use to find your piece of content or product page. Have seen what pops up when you enter that term into a Search engine (ideally in Private browsing mode to avoid search history).