The ResearchXL methodology is a framework developed by us to help you;
Win as many tests as possible.
Ensure that successful tests have as high an impact (uplift) as possible.
You achieve this by conducting thorough research and analysis, as set out in the ResearchXL model. Each of the research methods feeds into your overall insights about the customer experience. The better the research, the better the insights, the better the hypothesis, the better the experimentation solution, the better results.