When your rankings go down, it may be because of one of or several reasons. Here are the most common (but don’t panic, we have ways to manage): In a Bad Case: a) Google has released a new search engine algorithm that affects everyone; b) Your website has lost some good backlinks, lowering your domain authority; c) Your website was filtered by Google bots due to technical issues with your site; d) Your website was penalized by Google’s employee due to violation of guidelines; e) Your competitors have improved their SEO and now outranks you. In A Good Case (Most Common): f) If it’s a sudden drop after weeks of continuous climbing, it’s good news – Google is ‘testing’ your site against alternatives – we usually see this a lot just before it climbs back up again and continues climbing and stays at the top for a long time. This is the most common scenario for our customers. Therefore, DO NOT PANIC if you see a drop. Fluctuations in rankings especially in the first 3 months of SEO is a normal thing. Google has successfully found you, saw the SEO improvements and is trying to get a sense of where to rank you against others, hence the fluctuations. In this scenario, the initial rankings are restored in a couple of days or weeks, sometimes you might even earn better rankings than before.