Sales reps spend too much time on manual tasks and too little on sales-oriented activities - in fact, only 36% of their time is spent selling. Automating reminders allows reps to save time by manually writing and sending reminders and also prevents them from forgetting actually following up with prospects. Notifications, on the other hand, allow reps to act straight away once a prospect has engaged with their sales content or proposal to push the deal at a faster pace.