Video captioning refers to the process of adding written text to a video in order to provide a transcript of the spoken audio. This text is usually displayed at the bottom of the video and synced with the audio. By having video captioning, you can make your financial advisor video content accessible to viewers who are deaf, hard of hearing, or who simply prefer to read rather than watch. Also, it can make your financial advisor video more searchable, as search engines can read the text and index it, making it more likely to show up in search results.