Before you create any content, it’s important to have a guide so you know exactly what kind of content you should be prioritising. To create a topical map for your site you’ll need to understand:
Your main topics - broad, frequently searched-for keywords that will make up your pillar content
How these broad keywords break down into specific subtopics and categories.
By creating this hierarchy, you’ll be able to see where you should focus your energies first. You should then create a content network for every sub-topic so that every possible question that might be googled for that topic is covered.