Everyone! Any individual or organization that values the protection of sensitive data and wants a seamless user experience should seriously consider implementing MFA where applicable.
The advantages of MFA apply to both consumers and businesses but should especially be utilized by organizations dealing with sensitive personal information. Some industries that are prime candidates for the adoption of MFA (if they are not already using it) include:
Access Control
Financial Services
Human Resources
Gaming/Gambling
Retail and E-commerce
Online Education/Certification