Because you’re starting an online business, you don’t have to deal with the problems and risks of securing a physical location. Leave that to the brick-and-mortar stores that have to worry about where they situate themselves—though many of them are now moving to the online space. Being available anytime, anywhere on the internet means getting to access a broader market, especially now that more people are at home and getting into online shopping. With your online business, you can service more customers nationwide or even worldwide if you’re so inclined.