Business development is the foundation of any business success. This training is Relevant to perfect your knowledge and skills in sales and marketing. improve your knowledge and skills in sales marketing Learn to analyze your market Know some essential business strategies Understand the importance of developing a strategic action plan Marketing and situation analysis The definition of marketing and its usefulness Analysis of the situation (market, competition, target customers, FFFOM, review of marketing activities) Business goals Positioning and market penetration strategies Marketing positioning and market penetration strategies (differentiation, segmentation, brand, products, price, distribution) Sales and Marketing Strategies and Tactics The choice of marketing strategies and tactics and business development Development of new markets and action plan Define an approach for sales expansion Indirect sales channels (distribution etc.)