PESTLE analysis is a framework that is especially popular among global companies. It is very helpful to evaluate the feasibility of a new, foreign location for the purpose of starting a new line of business, or to expand an existing business. This framework involves monitoring and analysing 6 important macroeconomic factors – political, economic, social, technological, legal and environmental. The PESTLE analysis framework, in combination with common tools such as SWOT and Porter’s 5 forces model is generally used to estimate the potential of a new location in terms of business performance, as well as the overall sustainability.