The first edition of National Geographic magazine, published in 1888. The inaugural edition, released in 1888, had a basic cinnamon-brown cover with simply a few black printed characters. The National Geographic Society unveils the first colored image on the cover of its increasingly famous publication, seventy years after its foundation. The photograph shows the Grand Canyon, taken by photographer Edward S. Curtis. Today's National Geographic has a blue cover with white writing and pictures that are updated daily from every continent except Antarctica. It is estimated that the magazine sells over 50 million copies per month worldwide. It is published monthly by the National Geographic Society in the United States and Canada and available in more than 70 countries worldwide. Content ranges from in-depth articles about current events to beautiful photographs of animals and plants. National Geographic also includes maps and diagrams. The society claims that it "trains scientists and explorers who conduct research into all aspects of life on Earth" and "has one of the largest photographic collections in the world." It all started with Carl G. Jung who, in 1907, published his theory of archetypes. This is when National Geographic began publishing articles describing new discoveries in the field of anthropology, archaeology, biology, geography, astronomy, and other disciplines. The magazine has continued its mission since then of publishing scientific information that educates and inspires readers.