A big part of your influencer marketing depends on how effectively you can create a content strategy using different types of content for your social media activities. Be it Twitter spats or Facebook debates, better content means world size opportunities in the world of social media. You should try and discover what sort of content your target audience wants to see. With access to powerful content management functions, you can intelligently learn how to use various content formats, schedule content and tie them all together with a strategic approach.