Google Ads offers various types of ad formats to help businesses reach their target audience and achieve their advertising goals. Some of the most common types of Google Ads include:
Search ads : These text-based ads appear at the top and bottom of Google’s search engine results pages when users search for specific keywords.
Display ads : These image-based ads appear on websites within the Google Display Network, which includes millions of websites and apps.
Video ads : These ads appear on YouTube and other Google partner sites. Advertisers can choose from various video ad formats, including skippable ads, non-skippable ads, and bumper ads.
Shopping ads : These ads showcase products from an online store and appear at the top of Google’s search results when users search for specific products.
App ads : These ads promote mobile apps and appear on Google Play, Google Search, YouTube, and other Google partner sites.
Local ads : These ads promote local businesses and appear on Google Maps and other Google partner sites.
Discovery ads : These appear on the Google Discover feed, which displays personalized news, articles, and content recommendations to users.
‘Spoiled for choice’ is an understatement.