Mention tracking, often integral to social media management and public relations
strategies, refers to the process of monitoring and analyzing mentions of a specific keyword,
phrase, brand name, product, or hashtag across various platforms and channels. This can include
social media sites, blogs, forums, news websites, and more. The primary goals of mention
tracking are to gauge public sentiment, manage brand reputation, respond to customer feedback,
and engage with the community. This is a synonym for social listening.