Every day billions of searches take place through Google’s search engine. Google’s algorithm is designed in such a way that it gathers all the relevant information a brand needs to display its ad to its potential customers. Worldwide, Google’s display ads appear on over 20 lakh websites and in over six lakh apps. Which makes it easier for brands to target the right customers as the platform makes targeting more relevant depending upon age, gender, parental status, income, etc. Be it through text, image or video, Google Ads ensure that your ad reaches the right places.