It is a twice daily moisturizing balm that helps to repair skin damage and increase elasticity with collagen promoting organic oils and a plant-based provitamin A, or retinol. This product has a deep fresh scent and provides a heavy barrier against transepidermal water loss (TEWL) which is important around the eye region. We recommend using twice daily by scraping a small amount with the back of your thumbnail, gently warm between ring fingers and blotting on skin around the eyes, lips and brow. The main thing to remember when applying any product around the eye area is to not tug, pull or press too hard.