Desigual draws inspiration from a diverse range of sources, including art, culture, nature, and urban environments. The brand's designs are known for their vibrant colors, bold patterns, and innovative combinations. Desigual aims to celebrate individuality, self-expression, and positivity through its unique and eclectic designs, creating clothing that stands out and makes a statement. The brand embraces the concept of "La Vida es Chula" (Life is Cool), reflecting a joyful and free-spirited approach to fashion.