It is both. Real SEO, which is what we provide, is based on starting campaigns using old fashioned, but timeless, marketing practices. This starts with ensuring that your USP is razor sharp, your messaging is consistent, and your target market is well defined. Without this, any search engine marketing campaign is doomed to failure, as the only 'levers' to pull are technical SEO practices and throwing up as many backlinks as possible. We ensure that the messaging, content, and technical tagging perform together to make your business the 'only choice' for your product or service.