The official reason for the promotion is to celebrate this year's MVPs. However, the actual reason is likely more complicated than that. November 26th is Small Business Saturday, an observation of the United States many small businesses and Topps is timing the promotion to coincide with the day. Another reason theorized by collectors is that since the Short Print debacle with 2022 Topps Chrome boxes, sales have been sluggish. So they are possibly using this promotion to help clear out product, drum up interest in Topps Chrome in general or even use the offer as another form of compensation for collector troubles as a result of the missing short prints. Regardless, of why they are doing it, it looks like collectors are the big winners.