There is indeed a noticeable trend towards healthier alternatives in the potato chip market as consumers become more health-conscious. This shift includes an increased demand for lower-salt options to cater to individuals watching their sodium intake. Additionally, there is growing interest in organic potato chips made from non-GMO potatoes and cooked in healthier oils like avocado or coconut oil. Brands that offer these alternatives are tapping into the wellness movement by providing consumers with snack options that align with their desire for better-for-you products.