Any answer to that question has to be multi-dimensional. There is no single answer. Overall, we work with great, sensitive and talented architects, then hold to a basic philosophy that has scalability. I know that I’ve received lots of kudos in terms of the design aspect of the Aman Resorts, but in the hospitality industry those aspects are more than just design elements because our product is not a single element. It has many facets.
Like clapping hands, for example. One hand by itself cannot produce sound. You need two hands to clap. That’s how it is with hospitality. The right things must come together - the critical elements of design, hardware and software. The experience you get is in the service element that results from these critical pieces coming together.