Yes, it has a stronger and more concentrated flavor. This is because coffee beans that are used for cold brew tend to be darker roasted, and more are used - which means a better taste! It's important to note that even though this drink might seem like the "stronger" version compared to regular iced lattes (due to its longer preparation process), you can still add milk or water after your preferred strength is reached; making sure everyone gets what they want in terms of caffeine intake and strength.