Keyword Research: Understanding the right keywords to target is essential for SEO success. This involves researching relevant topics, understanding user intent and finding related terms that can be used in content creation. 2. On-Page Optimization: Ensuring that webpages are optimized with targeted keywords, meta tags, titles and descriptions will help search engines understand what your page is about and rank it accordingly. 3. Link Building: Links from other websites pointing back to yours are an important factor in improving rankings as they act as a vote of confidence from other sources. 4. Content Creation & Promotion: Creating high quality content regularly helps build trust with users and encourages them to share your website on social media or link back to it from their own sites which increases visibility online. 5. Technical SEO: Improving the technical aspects of a website such as site speed, mobile optimization, structured data markup etc., can have a positive impact on rankings over time by making sure all pages are indexed correctly by search engines