Social media marketing and digital marketing have distinct focuses, differentiating them from each other.
Social media marketing primarily revolves around promoting and advertising through specific social media platforms such as Facebook, Instagram, and LinkedIn. On the other hand, digital marketing encompasses a broader range of channels including search engines, social media, email marketing, and paid advertising.
In essence, social media marketing is just one component of the overall digital marketing landscape, representing the specific subset that operates within social media platforms.