Let’s clear up a common misconception: that insurance brokers and insurance agents are
the same. While they are both licenced insurance professionals, the two professions are different. Insurance agents
work for insurance companies and have specialized knowledge about the insurance products sold by the specific
company they work for. Meanwhile, insurance brokers work for brokerages, which serve as the middleman between
customers and insurance companies. Brokers do not work for insurance companies, which allows them to put their
customers’ needs above all else and offer unbiased, objective advice on the best insurance for you.