Implicit bias is imbibed passively by all human beings. Although the algorithm is the foundation of digital marketing and it minimizes any chance of bias, it may still exist in digital marketing. This happens because algorithms are programmed by human beings scientists, engineers, developers, marketers, etc. So, in spite of consciously being unbiased, their stereotypical behavior and attitudes are reflected in digital marketing. For example, a company uses stock photos of a white young woman for their advertising while excluding black indigenous people.