Performance marketing is result-oriented digital marketing that focuses primarily on what the business wants to achieve in the long run, such as leads, sales, and app installs. Advertisers typically pay for performance marketing campaigns on a cost-per-acquisition (CPA) basis, meaning that they only pay when a desired action is completed.
In contrast, digital marketing is a broader term that covers all forms of marketing, such as SEO, SMO, email marketing, performance marketing, etc. It focuses on brand awareness and engagement.