Many businesses believe that the more KPIs they track, the less space for mistakes. The truth is the opposite. Too many KPIs can be overwhelming and difficult to monitor, so focusing on the most important metrics is essential.
According to Mind Tools, the optimum number of KPIs for most business areas is between 4 and 10. Try to think of what are the most impactful metrics according to your current business or marketing goals. For example, suppose your objective is increasing brand awareness. You can choose metrics like organic traffic, search engine rankings, social media engagement, and time spent on your website.