Digital marketing in its simplest term is the process leveraging on moderndigital technology to market goods or services or the process of pullingwebsite traffic or attention through social media sites they achieve this bycreating content that attracts attention and encourages readers to share itacross their social network platforms.One of the major purposes of leveraging on Social Media in marketing is thatit covers a wide range of target market compared to other marketing tolls.Digital marketing is general term used for the marketing of products orservices using digital technology platforms mainly on the internet but alsoincluding mobile phones display advertising and any other digital medium.Digital marketing activities are 1. Search engine optimization SEO 2. Search engine marketing SEM 3. Content marketing 4. Influencer marketing 5. Content automation 6. Campaign marketing 7. ecommerce marketing 8. Social media marketing 9. Social media optimization 10. email direct marketing 11. Display advertising 12. eu2013books optical disks and games and all other form of digital media.It also extends to nonInternet channels that provide digital media such asmobile phones SMS and MMS callback and onhold mobile ring tones et al.Agencies in the digital marketing agencies industry create advertisingcampaigns and place the advertisements across digital media outlets. Throughinhouse capabilities or subcontracting the agencies provide advice creativeservices account management production of advertising material and mediaplanning and buying.The Digital Marketing Agencies Industry is indeed a very large industry andpretty much thriving in all parts of the world especially in developedcountries such as United States of America Canada United Kingdom IndiaGermany Australia and Italy etc etc etc.Statistics has it that in the United States of America alone there are about2508 licensed and registered digital marketing agencies responsible foremploying about 59271 employees and the industry rakes in a whooping sum of14billion annually with an annual growth rate projected at .6 percent. It isimportant to state that the establishments with a lion share of the availablemarket in this industry are The Interpublic Group of Companies Inc. and WPP.When compared to traditional media that are often too expensive for start u2013ups and even SMEs a digital marketing approach does not require expensive andout of u2023 reach budgeting. This is why companies make use of modern technologyand also platforms such as Facebook Twitter YouTube LinkedIn and Instagramet al in order to reach a much wider target market as against making use ofmain stream marketing tools which are expensive.Over and above digital marketing has become an important tool for promotingones businesses as it relates to products and services all over the world notonly to sell to customers but also to engage them. It is now easier fororganization to expand their market from local level to national and eveninternational markets with minimum capital investment.Digital Marketing Agency Business Plan u2023 MARKET ANALYSIS Market TrendsNo doubt the Digital Marketing Agencies industry has benefited from the rapidswitch from traditional print advertising to digital advertisements. As moreconsumers generate website traffic through the use of smartphones and tabletsbusinesses have purchased digital advertising services to build brandawareness across multiple screens and platforms.In the next five years the industry will continue to grow as more effectiveadvertising tools software apps and technology platforms that measureconsumer demographics are developed.The growing trend which makes it easier for people to spend more time on theinternet especially on social media networking sites is a major boost in therevenue generated by digital marketing agencies. It is not common to findplayers in this industry generating an increasing amount of advertisingrevenue per user by developing targeted advertising platforms and tools tomeasure the effectiveness of advertising and marketing.This has indeed changed the ways that organizations approach to interact withcustomers as a substantial percentage of consumer interactions and profilingare now being carried out over online and social media platforms with muchhigher visibility.In as much as digital marketing is dependent on technology which is everevolving and fastchanging the same features should be expected from digitalmarketing developments and strategies. This portion is an attempt to qualifyor segregate the notable highlights existing and being used as of press time.Another important factor worthy of mentioning in this industry is that thetarget market keep expanding people and organizations are now seeing the needfor them to have an official website and also to engage the services ofdigital marketing experts either in branding or packaging their products andservices or in helping them directly sell their products and services to theirtargeted market.Another common trend in the digital marketing agencies industry is that mostdigital marketing firms no longer settle for clients within the location wheretheir physical office is located but also from any part of the world. Thetruth is that with the advent of the internet it is now easier for a digitalmarketing agency to work for clients in any part of the world.A digital marketing agency can be located in the United States of America andhave their biggest client in United Arab Emirates or in China. Many thanks tothe power of the internet which has brought the world closer to us. Lastlythe digital marketing agencies industry will continue to evolve due to theadvancement of computer technology and software applications designs et al. Our Target MarketBefore starting our digital marketing agency we are certain that there is awide range of both corporate and individual clients who cannot successfullyrun their businesses without the services and support of a standard digitalmarketing agencies a company that can help them reach out to their targetmarket.In view of that we have created strategies that will enable us reach out tovarious corporate organizations non u2023 profits government agencies andindividual who we know canu2019t afford to do without our services. We haveconducted our market research and survey and we will ensure that we meet andsurpass the expectations of our clientsBelow is a list of the people and organizations that we have specificallymarket our services to Banks Insurance Companies and other related Financial Institutions Blue Chips Companies Corporate Organizations Manufacturers and Distributors Real Estate Owners Developers and Contractors Research and Development Companies The Government Public Sector Schools High Schools Colleges and Universities Hotels Celebrities Politicians Public Figures and Public Speakers Sport Organizations Religious Organizations Political Parties Television Stations Printing Press Publishing Houses and Authors Branding and Advertising agencies Aspiring celebrities Entrepreneurs and Start u2023 UpsCompetitive AdvantageSurviving in the business world as a digital marketing agency requires morethan your expertise knowing how to conduct your business but also how tonetwork with key people that matters decision makers that can decide who willget a contract or a business deal.We are quite aware that to be highly competitive in the digital marketingagencies industry means that you are not only expected to be able to deliverconsistent and excellent services but you must be result driven and able tomeet set targets. No one would want to continue to hire your services if donu2019talways meet up with the target sales the organization intends to generate whenthey hired you.Our competitive advantage lies in the power of our team our workforce. Wehave a team of creative result driven and highly proficient digital marketingexperts a team with excellent qualifications and experience various nicheareas in the digital marketing agencies industry and other related industry.Aside from the synergy that exists in our carefully selected digital marketingexperts our services will be measurable result driven and guided by bestpractices in the industry.Lastly all our employees will be well taken care of and their welfarepackage will be among the best within our category startups digital marketingagencies in the United States in the industry. It will enable them to be morethan willing to build the business with us and help deliver our set goals andachieve all our business aims and objectives.Digital Marketing Agency Business Plan u2023 SALES AND MARKETING STRATEGYWe are mindful of the fact that there is stiffer competition in the socialmedia marketing industry hence we have been able to hire some of the bestmarketing experts to handle our sales and marketing.Our sales and marketing team will be recruited based on their vast experiencein the digital marketing agencies industry and they will be trained on aregular basis so as to be well equipped to meet their targets and the overallbusiness goal.Your corporate goal is to grow to become one of the leading social mediamarketing brands in the United States of America which is why we have mappedout strategy that will help us take advantage of the available market and growto become a major force to reckon with not only in the United States ofAmerica but also in other parts of the world.Set to make use of the following marketing and sales strategies to attractclients Introduce digital marketing agency by sending introductory letters alongside our brochure to individuals corporate organizations government agencies non u2023 profits religious organizations and key stake holders. Promptness in bidding for digital marketing contracts from the government and other cooperate organizations Advertise our business in relevant business magazines newspapers TV stations and radio station. List our business on yellow pages ads local directories Attend relevant international and local expos seminars and business fairs et al Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services Leverage on the internet to promote our business Engage direct marketing approach Encourage word of mouth marketing from loyal and satisfied clientsPricing StrategyKeep the prices of our services below the average market rate for all of ourcustomers by keeping our overhead low and by collecting payment in advancefrom corporate organizations who would hire our services.In addition offer special discounted rates to all our customers at regularintervals. We are aware that there are some one u2023 off jobs or governmentcontracts which are always lucrative we will ensure that we abide by thepricing model that is expected from contractors or organizations that bid forsuch contracts. Payment OptionsTry to be inclusive all because we are quite aware that different peopleprefer different payment options as it suits them. Here are the paymentoptions that we will make available to our clients Payment by via bank transfer Payment via online bank transfer Payment via check Payment via bank draft Payment via mobile money Payment with cashIn view of the above we have chosen banking platforms that will help usachieve our plans with little or no itches.Digital Marketing Agency Business Plan u2023 Publicity and Advertising StrategyWork with our in house brand and publicity consultants to help us map outpublicity and advertising strategies that will help us walk our way into theheart of our target market. We are set to become the number one choice forboth corporate clients and individual clients in the whole of the UnitedStates and beyond which is why we have made provisions for effective publicityand advertisement of our digital marketing agency.Below are the platforms we intend to leverage on to promote and advertise Place adverts on both print newspapers and magazines and electronic media platforms Sponsor relevant community based events programs Leverage on the internet and social media platforms like Instagram Facebook twitter YouTube Google et al to promote our services Install our Bill Boards on strategic locations all around Cape May u2023 New Jersey. Engage in road show from time to time in targeted neighborhoods Distribute our fliers and handbills in target areas Contact corporate organizations non u2023 profits and government agencies . List digital marketing agency in local directories yellow pages Advertise our digital marketing agency in our official website and employ strategies that will help us pull traffic to the site. Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.Generating Funding Startup CapitalThese are the areas where you intend can generate your start u2023 up capital Generate part of the start u2023 up capital from personal savings and sale of his stocks Generate part of the start u2023 up capital from friends and other extended family members Generate a larger chunk of the startup capital from the bank loan facility.DIGITAL MARKETING BUSINESS GROWTH Sustainability and Expansion StrategyThe future of a business lies in the numbers of loyal customers that they havethe capacity and competence of the employees their investment strategy andthe business structure. If all of these factors are missing from a businesscompany then it wonu2019t be too long before the business close shop.We know that one of the ways of gaining approval and winning customers over isto offer our digital marketing services and other related advisory andconsulting services a little bit cheaper than what is obtainable in the marketand we are well prepared to survive on lower profit margin for a while.You will make sure that the right foundation structures and processes are putin place to ensure that our staff welfare are well taken of. Your companyu2019scorporate culture is designed to drive our business to greater heights andtraining and re u2023 training of our workforce is at the top burner of ourbusiness strategy.As a matter of fact profitsharing arrangement will be made available to allour management staff and it will be based on their performance for a period ofthree years or more as determined by the board of the organization. We knowthat if that is put in place we will be able to successfully hire and retainthe best hands we can get in the industry they will be more committed to helpus build the business of our dreams.Check List Milestone Business Name Availability Check Completed Business Incorporation Completed Opening of Corporate Bank Accounts various banks in the United StatesCompleted Opening Online Payment Platforms Completed Application and Obtaining Tax Payeru2019s ID In Progress Securing a standard office facility in a good location Completed Application for business license and permit Completed Purchase of All form of Insurance for the Business Completed Conducting Feasibility Studies Completed Generating part of the start u2023 up capital from the founders Completed Writing of Business Plan Completed Drafting of Employeeu2019s Handbook Completed Drafting of Contract Documents In Progress Design of Logo for the business Completed Secure trademark for our products In Progress Graphic Designs and Printing of Packaging Marketing Promotional MaterialsCompleted Recruitment of employees In Progress Purchase of the Needed furniture office equipment software applications electronic appliances and facility facelift In Progress Creating Official Website for the business In Progress Creating Awareness for the business In Progress Health and Safety and Fire Safety Arrangement In Progress Establishing business relationship with vendors and key players in various industries In Progress