Most businesses think that the website that they have created is for their company. And that is only partially correct. You have to design, plan, create, and put into place what those you want to connect with WHAT THEY WANT to see, hear, have, and receive. If not, then all of this is a pure exercise in futility! That is why it is so important to truly know the target audiences' psychological profiles; their wants, desires, inclinations, turn-offs, and motivations for doing business with you. It is your customer, to whom you are creating this, for them to buy from you as often and as plentiful as possible.