I am a firm believer that sustainable weight loss is only possible by eating a plant-forward diet. There is no such thing as a magic pill that will help you lose weight. However, there are certain ingredients that can assist in weight loss. Matcha is one of those ingredients.  There are plenty of scientifically based studies that prove that matcha is a great weight loss aid. Matcha is great for weight loss because it increases thermogenesis (the rate at which the body burns calories). It does not do this overnight, and not all matcha will work the same. That's why it's important to consistently drink high-quality matcha for long periods of time to see the weight loss results of matcha. You can read more about the weight loss benefits of matcha for weight loss here.