attitudes are subject to change with new learning. Its all about persuasion, or the process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation. The elaboration likelihood model assumes that people either elaborate based on what they hear or they do not elaborate at all, preferring to pay attention to the surface characteristics of the message. Central-route processing is when people attend to the content of the message, while peripheral-route processing is a style of information processing that relies on peripheral cues ( cues outside of the message content itself), such as the expertise of the message source, the length of the message, and other factors that have nothing to do with message content. More test answers on https://studyhippo.com/ch-12-psychology/