Review bombing is the process where a group of people (or perhaps a very patient and tedious individual) intentionally tries to smear a businesses’ reputation with falsely negative online reviews. Online reviews are an amazing thing – they truly help customers make educated decisions on their purchases. But unfortunately, they can be taken advantage of in the worst way possible and ultimately destroy an otherwise innocent and unknowing business (hence, review bombing).
Review bombing can come in all shapes and forms. Most often, it is from an unreasonable customer. Sure, we all understand that things happen, especially in business. But sometimes, these customers become vindictive and take out their frustration anonymously from behind their keyboard. We’ve seen it far too often, and it can have devastating effects on a business. It is also common to see businesses write fake reviews about their competitors to capture some of their market share.