Sponsored Brands are a type of online advertisement that appears on Amazon. Sponsored Brands ads work on a cost-per-click (CPC) model, where you only pay for the ad placement when a shopper clicks on your ad. Your brand logo, a custom headline, and your product are all included in Sponsored Brands ads. They appear on shopping pages across Amazon, helping to get your brand and products in front of shoppers looking for items similar to yours.