1) Checking whether the website content is as per the best practices or not. 2) Maintaining a benchmark for SKUs (stock-keeping units) and regularly checking the number of products stocked out (out-of-stock) or stocked. 3) Identifying the reach and final conversion numbers of marketing ROI. 4) Setting a competitive price by researching about the offers and discounts set by competitors online. 5) Using a Share of Search model for identifying the number of times your brand is appearing in that particular category or niche. 6) Continually checking the cost per miles (CPM) for optimising reach and frequency of content. 7) Measuring ROI of influencer marketing by checking the engagement you get on your products.