The size of a piece of content is not the measure of its quality. However, the longer your article is, the better Google considers it to be. According to HubSpot, an article is performing for SEO when it is between 2,250 and 2,500 words.
In fact, the length of a content also depends on your marketing objective. For example, a blog post of 600 to 1,500 words will be perfect if you are looking for virality on social networks. An article designed to improve your SEO should be around 2,500 words. A buying guide or advice is considered relevant at 1,500 words.
If you are unsure of the perfect article length to turn your visitors into customers, our Content Manager can advise you. It will help you identify the ideal word count for your strategy and the best blogging subscription offer !