If you are building a website to fulfill an objective such as generating leads or selling a product, you will need a website designer who has skills in creating websites optimized for search engines, which perform well according to Google's guidelines and that offers a great navigational experience for your website visitors to lower your bounce rate and increases the conversion rate. Technical skills are required as well as experience with the way search engines treat websites and how users react to multiple different website layouts. all that data is available to experienced website designers and they will use it to create an optimal experience for your website visitors and create a results-driven product.