The 7C's of Why is a book and program designed and written by our founder Chris Batten. It is based on direct experience gained when he was CEO and shareholder of an international support company operating on both sides of the Atlantic. Using a system designed by Chris, the business went from almost zero income to more than £1.3 million in new sales on average per month in just three years.
After the business was eventually sold, Chris used the same system and process model in several businesses as a consultant, and in each case, significant progress was made. The model was then revamped and brought up to date before being turned into the flagship development program for the Rainmakers Club.
The 7C's refers to the seven core pillars that every successful business will have in place, each identified with a word beginning with the letter C. The program is designed to develop a business into one that is capable of creating exceptional and sustainable results as well as being developed into one that can work for the founder(s) rather than the founder(s) constantly working for the business.
The book can be purchased directly from the Rainmakers Club on a special offer.