Aragon is like a digital platform that allows people to create and manage their own organizations. It's like a virtual company that operates on a decentralized system called the Ethereum blockchain. The main idea is for anyone to be able to create an organization that's transparent, easy to manage, and operates on a neutral playing field. Aragon has different modules that help manage things like accounting, HR, and payments, among others. These modules can be customized and adapted to fit the specific needs of a company. The project is led by a young guy named Luis Cuende, and it's an open source, non-profit initiative. The project runs on a token called ANT, which gives token holders voting rights on important decisions related to Aragon. The ultimate goal of Aragon is to create a digital jurisdiction where companies can operate based on digital contracts.