In a nutshell, constant vigilance. Protecting your reputation from negative press is not something that can be done reactively – it takes dedication, effort and a clear strategy to ensure that problems are disarmed before they even begin. Understanding the risks and actively taking efforts to protect your brand from them before they become hazardous to your business is vital to protecting your reputation. This process requires careful attention to what your team is doing, what your customers are doing, and what the market on the whole is doing to ensure you stay in everyone’s good graces. Bad press rarely comes from nowhere – a proactive approach can identify practices, relationships or products likely to cause problems, rectifying them before they ever reach the front page. Don’t waste vital resources stressing about your business – speak to Impressive and let us help you build a resilient, positive online presence that can weather any storm.