As the name suggests, local SEO is the process of providing more closely targeted SEO, delivering results from specific geo-located market segments or key communities. Local SEO can be extremely valuable to family-owned businesses or smaller businesses in general who are only servicing a small geographical audience. And yet, larger brands can still reap the rewards of specifically geo-targeted SEO campaigns as well. Local SEO activities enable our TopRankings experts to laser-focus on the most qualified leads. Then, landing pages can be crafted to connect with these specific audiences. Often, timing is also a key decision factor. These are situations where customers require a local solution to their problem – and for this to happen fast. It’s often about convenience; appreciating that the solution they require is locally-available (even from a national company).