The expectations of commercial banking customers are changing as treasury professionals become accustomed to the seamlessness of the tech they use as consumers. Furthermore, with treasury management becoming more strategic in a time of rising inflation and interest rates, companies are looking to treasury management providers to offer them more tailored services and higher levels of automation. At the same time, banks are facing growing competition from fintechs and other new players. They have reached a fork in the road where they have a choice between capitalizing on new developments to grow existing portfolio revenue and drive acquisition of new customers—or falling behind the market.