Human-centered design (HCD) is an approach to problem-solving that places the needs and experiences of people at the centre of the design process. It's a user-centered approach that considers the perspectives and requirements of end-users, as well as their social and cultural context, throughout the design process.
The goal of HCD is to create solutions that are not only functional and efficient, but also satisfying and meaningful to the people who will use them. For Click n Collect, the process starts by understanding the problem space through empathy and research, and then uses that understanding to guide the development of our design concepts. Through iterative testing and refinement, HCD ensures that our technologies meet the needs of your business and ultimately the people (end-user or customer) you are providing the solution for.