Bhutan is a country that prioritizes Gross National Happiness (GNH) over Gross Domestic Product (GDP) – a unique approach to measuring and prioritizing the well-being and happiness of its citizens has earned it the reputation of being one of the happiest countries in the world. The concept of GNH was introduced in the 1970s by Bhutan’s Fourth King, King Jigme Singye Wangchuck, who emphasized the importance of considering factors beyond economic growth to ensure the holistic well-being of the population. GNH focuses on four main pillars: sustainable and equitable socio-economic development, conservation of the environment, preservation and promotion of culture, and good governance. However, it’s important to note that measuring and comparing happiness across countries is a complex task, and various reports and rankings may use different criteria and methodologies.  While Bhutan has placed significant emphasis on promoting happiness, it’s difficult to conclusively determine if it is the absolute “happiest” country in the world. Happiness is subjective and influenced by a multitude of factors, including culture, individual values, and personal circumstances.