You need to get your proposed company's name approved by the Accounting and Corporate Regulatory Authority (ACRA). ACRA is the Company Registrar of Singapore and governs locally registered companies. It has the power to reject your company name. And you will need to start the process again, wasting your valuable time.
For successful company incorporation, choose a self-explanatory name. It will allow a reader to make a successful guess at your business activities. While choosing a name for your new company, stick by the suggestions listed below:
It cannot infringe upon current trademarks registered by others
It cannot be obscene or vulgar
It is not black-listed by the Minister
It cannot be the same or similar to any existing business in Singapore
It is not reserved for the use of any other entity