We’d be lying if we said no. No doubt you’ve seen hundreds of articles, videos and blogs touting the ‘perfect’ cold email templates that can simply be copy/pasted and, with a minimum of personalization be the most effective in the world.nnThe truth is that none of those templates work. Crafting an effective cold email is something of an art. It needs to be effective and engaging without being overlong and it needs to introduce your USP without coming off as spam. It’s a fine line that the Pearl Lemon Leads team have spent years learning to navigate successfully.