Yes, Hey Dude shoes have become quite popular in recent years. Here are some signs of their growing popularity: Expanding market presence - Hey Dude has rapidly expanded their distribution both online and to major retail chains like DSW, TJ Maxx, and Nordstrom Rack. Increased sales - From 2020 to 2021, Hey Dude sales rocketed up 95% to over $450 million as they tapped into the casual comfort footwear trend. Media and celebrity attention - Hey Dude shoes have been featured in magazines and worn by celebrities, helping boost their profile. Strong social media presence - Hey Dude has over 330,000 Instagram followers and counting, showing their appeal to fashion-forward audiences. Customer reviews - Reviews for Hey Dude shoes are overwhelmingly positive across retailers, with wearers praising their comfort and style. Growth of parent company - The success of Hey Dude shoes helped its parent company, Caleres, return to profitability after pandemic losses. So while Hey Dude is still gaining awareness, their rising sales, media coverage, satisfied customer base, and parent company success shows they are becoming a popular choice for comfortable and stylish shoes. Their laidback, fun vibe fits right in with casual footwear trends.