SEO works by optimizing various elements of your website, such as content, keywords, meta tags, site structure, and backlinks. Search engines determine rankings based on factors like relevance, authority, user experience, and website performance. Key SEO factors include quality content, keyword research, on-page optimization, backlink profile, mobile-friendliness, site speed, and user engagement. One such widely used tool is Google analytics, which helps you measure B2B Digital marketing ROI by understanding marketing goals and costs, and extract the metrics from inherent cost to derive ROI.