The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form. Google Analytics (Universal Analytics) with anonymized IP (Google Ireland Limited) Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US. Personal Data processed: Trackers and Usage Data. Place of processing: Ireland – Privacy Policy – Opt Out. Storage duration: AMP_TOKEN: 1 hour _ga: 2 years _gac*: 3 months _gat: 1 minute _gid: 1 day