Mobile devices (excluding tablets) accounted for 51.53% of global website traffic in the second quarter of 2020. Thus, having a mobile-friendly website is not optional. There’s a high chance that most of your visitors come from mobile devices. Therefore, having a responsive website that works fast on mobile devices is absolutely essential. In addition to that, Accelerated Mobile Pages (AMP) are also being increasingly used for speeding up the webpage loading on mobile phones. AMPs are stripped-down HTML copies of web pages that load faster than HTML5 pages. However, just activating AMP on your website doesn’t ensure a mobile-friendly website. Other factors, such as mobile-optimized UI/UX, avoiding pop-up ads, etc. also improve the mobile-friendliness of your website.