There are over 200 different factors that go into how sites are ranked, and for local search results Google Reviews are absolutely one such factor.
Having a number of positive reviews on a Google My Business page shows search engines that your business is one that can be trusted. As such, any local SEO strategies worth their weight will include an online reputation aspect.
In addition to improving your site’s local search rank, provided you have a substantial amount of positive reviews and a complete Google My Business profile, your business has a chance of being shown in the local SEO ‘3-pack’.
That is, when someone makes a local search for your type of business yours will be one of the three top results which actually appear before all other search results. It shows your location on Google Maps, star rating, open times and links to your website.
If for whatever reason your business has negative reviews that have been left by past customers, this can not only negatively affect your ranking on search engines but also dissuade prospective customers from taking next steps.
Even if you don’t have any negative feedback on your Google My Business page, having none at all means competitors in your industry that do have a better chance of ranking higher in local search.
At First Page Australia, we can help no matter what online reputation repair services you need. Whether growing the number of positive reviews, addressing and removing negative reviews - or both - you can rest assured we’ll take care of it.