A CRM template, such as the one available in Smartsheet, can help businesses generate and manage leads, track communication, and increase sales with both new and existing clients. The template includes sections for tracking company information, contacts, and projected sales details. It also provides a communication log to keep track of the date of last contact, next action to take, and lead-status details. By utilizing the features of a CRM template, businesses can streamline their sales process, ensure timely follow-ups, and build strong customer relationships, ultimately leading to increased sales and revenue goals.