Yes. Since 81% of customers research online before making a purchase, leveraging both store types can help you grow your customer base through an omnichannel marketing strategy. A good way to begin your ecommerce site if you already have a brick-and-mortar store is to offer your top 20% best-selling products online first. When you adopt ecommerce into your strategy, it’s essential to remain consistent with your brand voice, tone, and messaging. This creates a more unified brand experience for your customers, whether they live near your physical store or access your website overseas.