When your members share their private information with you, they trust that you’ll use it to provide them with a better experience.
In a survey, 71% of association members stated that tech made them concerned about their data security and privacy. However, 56% claimed that they were comfortable with companies collecting data on them if it was for their benefit.
If you're an AMS manager, it's your responsibility to strike a balance between providing the best member experience possible and adhering to ethical data privacy standards. These include:
Using consumer data and personalization to enrich the experience.
Understanding privacy regulations and following them.
Developing a data governance strategy.