While both Bing Local Search and Google Maps are useful for local businesses, they are different in important ways. Bing Local Search gets some of its data and reviews from other websites. In contrast, Google mainly uses its own information. Google Maps usually has a bigger market share and more users. However, Bing Local Search is great for reaching certain groups of people or areas where Bing is more popular. Both tools help with local search results, but knowing their unique features and algorithms can help you create a better local SEO strategy. This can increase your visibility on each search engine.