Incentivized review campaigns are a popular topic but must be used with caution because they can violate the website’s terms of service where reviews are collected. Essentially, you follow up with a customer after they have purchased and offer them a discount, such as 10% off their next purchase, in exchange for their review. Incentivized reviews are not allowed by Google and other popular sites. Other sites allow incentives but require that reviewers disclose that they received a benefit in exchange for the review. Review integrity and transparency are crucial for a stellar reputation. Be sure to know the terms of each site you chose to gather reviews.