App store optimization is the process of boosting your app’s visibility in app stores so that consumers will find it and ultimately download it. There are a number of factors at play in how ASO works. The title of your app and keywords used to describe it are two main factors that can improve your ASO. It’s important to remember that ASO is not a fixed process but rather an ongoing series of tweaks and improvements. Without ASO, your app might never be found, downloaded, and enjoyed.