There are several customer acquisition strategies that businesses can use to find and acquire new customers. Here are some of the most common customer acquisition methods: Inbound marketing: Create and promote free content across channels like search engines and social media Outbound marketing: Direct selling methods like cold calling, email marketing, and direct mail. Referral marketing: Rewarding existing customers for referring new business. Paid advertising: Use paid online advertising like social media ads or PPC ads to attract potential customers.