Here’s the good news: digital marketing is one of the most measurable forms of marketing. With the right tools, you can track everything that’s happening with your PPC ads. You can see how many people are seeing your ads (impressions), how many are clicking on them (clicks), and how many of those clicks are turning into conversions (sales, sign-ups, or whatever action you want folks to take). Then there’s your Click-Through Rate (CTR), which tells you how many people clicked on your ad after seeing it. And, of course, there’s your Return on Ad Spend (ROAS), which tells you how much you’re making for every dollar you spend. If you’re doing PPC right, you’ll have a flood of data coming in. It’s like having a crystal ball telling you what’s working and what’s not, so you can adjust accordingly. Now, costs can vary widely depending on your industry, the keywords you’re targeting, and the competition. But even with a small budget, PPC can still be effective if managed correctly. It’s all about being smart with your keywords and focusing on achieving a high quality score – that’s Google’s rating of the quality and relevance of both your keywords and PPC ads. A high-quality score can earn you higher ad ranks at lower costs.