Big Data is a term that refers to the large volume of data that businesses and organizations generate on a daily basis. Traditionally, this data has been difficult to collect and process due to its sheer size and complexity.  However, with the advent of powerful new data-processing technologies, businesses are now able to gain insights from Big Data that was previously inaccessible. This information can be used to improve decision-making, optimize operations, and better understand customers. As businesses increasingly come to rely on Big Data, it is poised to become one of the most valuable assets in the modern economy.