Seeding in social media is a marketing technique that involves identifying and targeting key influencers, individuals or groups who have a large following and are seen as trusted authorities within a particular niche or community. The goal of seeding is to get these influencers to share your content with their followers, which can help increase brand awareness, drive traffic to your website, and ultimately increase sales. Seeding can take many forms, such as sending free samples of your product to influencers, inviting them to events or exclusive experiences, or providing them with early access to new products or services. The hope is that these influencers will then share their experiences with their followers on social media platforms like Instagram, Facebook, or Twitter, helping to generate buzz and interest in your brand.