If you're discerning about performance and camera tech, your best bet is the iPhone 13 series. The iPhone 13 and iPhone 13 Mini are ideal for almost anyone. For the very best that Apple has to offer, like the silky-smooth ProMotion display and the top camera tech, your clear choice is the iPhone 13 Pro series.  If you enjoy a phone that runs well and takes reliably decent photos, and you're not too worried about getting the best tech, you can opt to get an older iPhone model to save some money, like the iPhone 12 or iPhone 11.  If you're a "very casual" user, the iPhone SE (2022) is an ideal choice. It's the most affordable iPhone out there, yet it'll keep running for years, as it runs on Apple's latest A15 Bionic processor that's also found in the iPhone 13 series.  You can get a deeper rundown in our best iPhone buying guide.