Like gyro and other sandwich franchise systems, Shawarma Press is in a prime position to capitalize on the success of the fast-casual business model as well as penetrate more markets due to the under-saturation of sandwich franchises that feature authentic ethnic flavors. According to IBIS World, the Sub Store and Sandwich Franchise sector in the United States experienced a 2.5% Annualized Market Growth over the past five years.
An investigative report found that the sandwich and sub industry revenue grew 6.8% in 2009, despite shrinking consumer confidence and reduced consumer spending. As the United States experiences another period of economic uncertainty, it is helpful to know how the industry fared during the last economic crisis.