Faculty of Business Administration and Tourism Department of Business Bachelor of Tourism 1. Program Objectives The bachelor program in Tourism is designed as follows: Provides learners with the knowledge, skills (interpersonal thinking and responsibility, arithmetic, information technology, psychology), and practice of tourism skills. Develop students’ professional skills in the service sector, especially in tourism services, which cover hotels, guesthouses, restaurants, transportation, and other services. Provide opportunities for students to practice their skills through internships, field trips, and social work to preserve natural resources, culture, and history and expand their knowledge as entrepreneurs in the tourism sector that can contribute to building the family economy, community, and society. Provide job opportunities as technical officers in the field of tourism: tour guides, resorts, tourist resort managers, hospitality managers, tourism service managers, business owners in the tourism sector (if self-employed), as well as civil servants (in the case of an entrance exam). Increase international recognition of natural resources, culture, and local history 2. Program Learning Outcomes At the end of the Bachelor in Digital Marketing and Journalism Reporting program, students are capable of: A. Knowledge PLO1: Create theoretical concepts related to tourism sectors and sub-sectors using theoretical knowledge, information, data, and experiences that students have gained PLO2: Explain how it must specifically operate with strength, common sense, trust, creativity, and self-development, letting go of outdated concepts to adapt to the social environment and client needs, and creating a successful tourist marketing plan. B. Cognitive Skills PLO3: Observe, recognize, evaluate information, and balance social events affecting the tourism sector or sub-sector to strategically develop and develop new tourism products and implement innovative ideas for the community and society now and in the future. PLO4: Apply and transfer basic knowledge to create and promote the success and growth of tourism in the social context through social media and digital technology. PLO5: Implement the situation and environmental research, preparing data, in-depth analysis, and Tourism development planning to respond to social contexts, especially tourism in a digital society. C. Interpersonal Skills and Responsibility PLO6: Expand and develop professional capacity in the service sector, especially in hospitality, tour guides, hotels, guesthouses, recreation centers, related services, and language in tourism, under the social context of ASEAN national standards with high leadership responsibilities. PLO7: Improve communication skills, practice effective teamwork, and practice leadership when appropriate, based on basic knowledge of technology in an organizational and social context. PLO8: Perform duties responsibly with professional ethics in personal relationships, general communication, and technical work. PLO9: Responsible for personal and professional development, using knowledge and qualifications gained from the study to develop tourism services in the community and society in the digital age. D. Communication, Information Technology, and Numerical Skills PLO10: Use statistical calculation methods and analyze data in SPSS and Excel to conclude, make recommendations, and make public presentations: Using innovation with technology in context. PLO11: Develop the capability to use English-language technology to research, communicate, and solve problems in careers related to tourism. E. Psychomotor Skills PLO12: Specializes in processing a wide range of technical equipment and machinery related to hospitality, workshops, study tours, social work, and live internships with relevant units in the field of tourism. PLO13: Apply innovative ideas of entrepreneurship on business models and strategies through theory and practice, write business models and business plans that respond to market demands and be capable of presenting and using supporting digital materials. PLO14: Establish a network of tourism operating systems and plans for local, national, and international businesses to promote a culture of peace and communication for diversity in tourism. 3. Job Opportunities After earning a degree in Tourism, students can get the following job opportunities: Civil servants (case of entrance exam) Tourist Resort Managers Hospitality Manager Tourism Services Manager Business owners in the tourism sector (run your own business) Manager at a private institution Tourist Information Center Manager Tourism Officer Hotel Manager Travel Agency Manager Tour guide Travel Manager 4. Tourism Program CodeCourseCreditsNumber of HoursOther Semester ISemester II Year I KCC.S3-B11Khmer Culture and Civilization345–  IE.S3-B11Introduction to Economic345–  CA.M3-B11Computer Application345–  EP1.L3-B11English Part I345–  IB.S3-B11Introduction to Business345–  PA.S3-B12Public Administration3–45  PH.S3-B12Philosophy3–45  MEc.M3-B12Math for Economics3–45  EP2.L3-B12English Part II3–45  IT.S1-B12Introduction to Tourism3–45  Total30450  Year II FMT.M1-B21Financial Management in Tourism345–  LEB.S1-B21Legal and Environmental Business345–  FP.S1-B21Food Production345–  MFEW.S2-B21Managing Facilities, Energy and Water345–  NC.S2-B21Nature Conservation345–  FWI.L3-B21Foundation of Writing I345–  TA.S2-B22Travel Agencies3–45  HM.S1-B22Hotel Management3–45  GPA.S2-B22Governance of Protected Areas3–45  SIM.S1-B22Service Innovation and Management3–45  SFB.S2-B22Sustainable Food and Beverage3–45  FWII.L3-B22Foundation of Writing II3–45  Field Trip    Total36540  Year 3 EW.L3-B31Effective Writing345–  PTG.S2-B31Professional Tour Guide345–  HRM.S2-B31Human Resource Management345–  RM.S2-B31Resort Management345–  HCT.S2-B31Heritage and Cultural Tourism345–   Seminar/ Workshop     BRM.S3-B32Business Research Methodology3–45  BLC.S3-B32Tour Operation3–45  TO.S2-B32Business Letter and Communication3–45  SHM.S2-B32Sustainable Hospitality Management3–45  EC2.S4-B32Elective Course*3–45  I.S2-B32Internship3–135  Total33585  Year IV EI.S2-B41Entrepreneurship and Innovation345–  SWC.S3-B41Scientific Writing & Communication345–  SCGM.S2-B41Sustainable Consumption and Green Marketing345–  EC2.S4-B41Elective Course*345–  SW3-B41Social Work345–  TPD.S2-B42Option1 Graduate ExamTourism Planning & Development3–45  DIT.S1-B42Digital Marketing **3–45  GBB.S2-B42Global Business and Biodiversity****3–45   Option2“Research &Thesis”3–   Total22330  Note: * 1 credit equals 15 hours. * Total of Year 1, Year 2 3rd and 4th year There are a total of 124 credits.