There’s several elements that must be in place for you to show up effectively on Google: Google Business Profile Domain Verified w/ Google Search Console Website Allows for Google to Crawl A lot of business owners are aware of Google Business Profiles, the map listing where people leave reviews…. But most are unaware of the need to verify their domain/website with Google Search Console. When these three elements combine, you can be much more certain that Google will be able to find your website. From there, it becomes a matter of the content you have on your pages. My general advice is to make sure you are crystal clear about: Who you are What you do Where you do it These three pieces of critical information help your visitors and Google to understand your business. This will also increase the chances of your website being discovered by searchers.