The way in which these companies interconnect their services and products means that from a mere dominant position, the freedom of users, developers and third-party companies is seriously affected. Sometimes the same company that manufactures the hardware also develops the operating system, offers advertising, searches, its own apps, and even content. So without any external control, the user is left entirely unprotected. Failure to comply with any arbitrary condition can have consequences in many different areas, such as rendering a project unviable, seriously affecting its business model, losing visibility or access to a very important portion of the market.