Website authority increases with off-page and on-page SEO, technical SEO, improved communication through social media channels, etc. One needs to publish high-quality content regularly and ensure the website focuses on what the target audience wants. One way to increase website authority is by concentrating on relevant keywords/topics for a niche throughout your site. This will help you rank higher for those keywords in search engines, which translates into more organic traffic and leads. Additionally, use keyword research tools like SEMrush, Ahrefs, or Google AdWords Keyword Planner to find new opportunities for ranking higher in search results pages.