In the past, I thought the struggle would be over once I got buy-in, but I also realized how critical it was to manage expectations. These are a few instances in particular where I struggled with receiving bad advice:
• Colleagues believing they are the user (especially if they are!) and already know what users want
• Non-experts advising me on how to do user research
• Others determining who we should recruit and talk to based only on quantitative/demographic data