Greenwashing can be blatant or it can be more subtle and difficult to identify. To verify a company’s ‘green credentials’ you can:
- Look into their claims and see if they provide any information to support their claims
- Look for reputable, third-part certifications that show the company has been assessed and accredited by a third party.
- Pay attention to graphics – many products are merely packaged to look like they’re a natural or eco-conscious product. Truly eco-friendly products have information that supports this on the packaging as well.
- Ask questions – if you’re unsure about a product, contact the company and verify their claims before you buy from them.
Read the full article for more info on how to spot greenwashing.