In addition to making sure your distributed content links back to your site, you also need to include high-quality outbound linking SEO strategies in your content. In terms of SEO, inbound links (internal) tell search engines what else you know about your industry. To maximize SEO, external links (outbound) will tell search engines that you’ve done your research and you can prove it.  With inbound links, SEO best practices are to add backlinks for blogs on the same subject, your overall blog post list, and relevant service pages. For outbound references, search for links that are informative and trustworthy but not directly competitive. Education, government, encyclopedia, dictionary, and science sites are best, but oblique competitors (such as companies in the same industry but a different niche) work, too.