Once your video is ready, you should share and promote it on platforms where your target audience is most likely to see it. This could be your business’s website, blog, email newsletters, and social media channels like Facebook, Instagram, LinkedIn, Twitter, YouTube, or TikTok. Using SEO best practices, including keyword-optimized descriptions and tags, can also help your video get discovered in search. Finally, paid promotion or advertising can help boost your video’s reach. Contact marketing partner Innovate Media Canada for assistance.