Believe it or not, your pet’s skin is actually more sensitive than a baby’s because it is covered with fur. earthbath shampoo is pH balanced to be milder than soap or even baby shampoo. Soap can be especially drying to a pet’s skin and leave residue in the fur, causing itching, dandruff and shedding. Soap is also more likely to wash off any topical flea preparations, while our soap-free formulas are perfectly safe. That's why it's best to use products that are specially formulated for our fur babies.