When it comes to files for your business logos, there are several logo file types you’ll need to successfully market your business. Here are several of the file types you’ll need an why:
EPS or AI: These file types are the purest version of your logo. They are considered “vector” files and are the absolute highest resolution possible for your logo files. These logo files are often used for professional printing and professional design purposes. They are created in Adobe Illustrator, just like your logo is, and can often only be viewed in Adobe Illustrator. These are your native/original logo files and make sure you get them when you purchase a custom logo design
JPEG: This is the most common image file type and is the easiest to share. You’ll use the JPEG version of your logo in much of your brand identity platforms such as social media marketing and of course your website.
PNG: What makes a PNG file so unique is its ability to have a transparent background. They can also be very high resolution and are most versatile when you have dark background color schemes.
SVG: The SVG file, or Scalable Vector Graphic is almost always used for web or digital graphics. It’s super lightweight so it helps with website load times.