Social media marketing strategies encompass a range of methods aimed at engaging and connecting with audiences across social media platforms. These strategies comprise  organic social media marketing such as content marketing, involving the creation and distribution of valuable content; community engagement, focusing on the establishment and cultivation of online communities. Moreover, it can involve performance marketing strategies such as influencer marketing, which entails collaborating with prominent figures in the field; social media advertising, which involves executing targeted ad campaigns; and social media monitoring, which includes tracking and analyzing social media interactions.