Search engine optimization is a process that helps websites rank higher in search engines. It mainly focuses on the visibility of the website in organic or natural results. We can measure the success of SEO by studying certain signs that indicate a growth in search position. The following are some of these signs: Increase website traffic Increase in Domain Authority (DA) & Page Authority (PA) Increase CTR Click Through Rate Increase Online Reputation for your Business Increase in Converting Traffic Increase Return on Investment (ROI) Increase in number of Potential Clients