TikTok ads work by reaching a large audience with short, creative videos. The platform offers a variety of ad products that businesses can use to reach their goals, whether it's increasing brand awareness or generating leads. Most of TikTok's ad products are based on video, which is one of the most engaging and popular types of content on the platform. Videos can be used to tell a story, showcase a product, or simply entertain users. With TikTok ads, businesses have the opportunity to reach millions of people with their message. TikTok offers a few different types of video ads, including In-Feed Ads and Brand Takeovers.