Yes, every company should develop a strategy for the metaverse early on. As with the last dominant development of the Internet (keyword: e-commerce or digitalization), the metaverse will have a major impact on companies: from internal processes and structures, to optimization potential in production through digital twins), to new opportunities in sales and marketing in virtual worlds.
The earlier companies anticipate the metaverse and develop it into a strategy, the better prepared they will be for the changes in the future.