With SEO, pages are optimize on your site to drive traffic organically or free. On the other hand, PPC also known as pay per click are ads you pay for. These paid ads generally appear at the top of search results pages above the organic listings. One of the major difference therefore is that SEO is free while PPC is paid.
Depending on your budget it is important to balance between SEO and PPC ads. SEO usually takes time to see results, so PPC ads are a good strategy to get instant traffic to your site. If you are in Edmonton and are interested in running PPC ads or starting SEOs for your small business, please connect with us HERE .