Blogger outreach marketing is a great way of increasing your brand exposure and connecting with audiences who have a genuine interest in what your company offers. By connecting with bloggers who hold the same interests and values as your company, you will be able to tap into their audience and showcase your business to a captured audience who share the same interests and purchasing habits as the blogger they follow. By advertising to an already interested audience, you are likely to see an increase in website traffic. Furthermore, you will also help your SEO ranking by developing a strong external linking profile.