Finding the right keywords for your products and services in each of your target markets is the foundation of SEO. These are the terms your customers a searching for, and if your content doesn’t match their search criteria, your content isn’t going to show up on the Search Engine Results Page (SERP). Keyword localisation is the essential process to fix this problem.;
If you’ve gone through a proper keyword search process, you already know what’s involved. A common mistake that people make is thinking they can simply get these existing keywords “translated”. It’s a bit more complicated than that, but the principles are very straightforward.