Google Ad Manager 360 (GAM360), which is available to publishers with higher traffic volumes, is the paid version of Google Ad Manager (GAM). In addition to all of the GAM features, GAM360 gives premium publishers access to advanced reports, extra integrations such as Data Studio and DMP Integration, open bidding, special ad units and advanced video options, creative wrappers, CPA and vCPM based campaigns, and more. Publishers can also manage direct Private Market Place (PMP) and Programmatic Guaranteed (PC) deals within GAM360.