The marketing funnel is how companies can visualise the customer journey and what it takes to get someone to successfully make a purchase. Although the marketing funnel continues to evolve as customer behaviour changes in the modern age, the stages that defined the original funnel remain relevant today. These stages are typically labelled: awareness, consideration, conversion, loyalty and advocacy, with a range of digital marketing services helping you funnel customers from one phase to the next.
By developing an in-depth understanding of how the marketing funnel works to achieve your business goals, it’s possible to measure where you are losing the most amount of interest. By taking steps to plug these gaps, you can ensure more customers complete their journey and make a purchase. If you choose to partner with First Page, our digital marketing services can assess the state of your marketing funnel and ensure you retarget prospects to maximise sales.