Many companies believe falsely that because they contract for Software as a Service, that the provider wholly is responsible for security. That’s not correct, it’s a shared responsibility between the consumer and the provider. C-Suite Execs need to understand that if they accidentally or mistakenly expose their data, SalesForce, or any SaaS provider, is not responsible. We see a lot of best practices connected to compliance regimes like HIPAA, PCI and AAPI. Being able to represent that your environment is compliant can drive sales. Remember, SalesForce contains the most valuable information in your company: all of your customer information and all of your deal flow.