On TikTok, UGC stands for “user generated content,” and it refers to any TikTok marketing content about brands or products created by TikTok users instead of the brands themselves. Because of TikTok’s status as a creator platform, UGC is a common marketing tactic on the app. TikTok creators often make videos featuring products and brands, such as “get ready with me” or “life hacks” videos, which brands then feature on their own TikTok accounts.