Adaptive Seeds, Alter Eco, Andean Naturals Inc. (Ardent Mills), Arrowhead Mills Inc., Big Oz, Hancock, Heritage Harvest Seed, Highland Farm, Irupana Andean Organic Food S.A., Northern Quinoa, Quinoa Corporation, Quinoa Foods Company SRL, Quinoabol SRL, Real Seed, Territorial Seed Company, The British Quinoa Company Ltd., and Victory Seeds are the key players operating in the market.