Our unique sales and marketing strategy allows us to save large amounts of money which allows us to make a great product and sell it at a great price. For example, our online presence and “word of mouth” sales model allows us to distribute our products throughout the country without hiring salespeople. Furthermore, we only take orders through our website which automates order entry and keeps our staffing costs lower. We also make our own high-quality paint under the UreChem brand name, so when you purchase from TheCoatingStore. com you are buying manufacturer direct. All of these factors allow us to sell premium quality automotive paint at amazing prices.