Let’s get the terms straight and then everything will come together easily: MSRP: Manufacturer Suggested Retail Price. This is a merchandise sale price, suggested by the brand. MAP: Minimum Advertised Price. Many brands put a restriction on how low a sale price can be used in advertisements and listings. List Price: This is the price list of all the merchandise available for purchase by the customers at ApparelnBags.com. Sale Price: This price includes all the discounts you may be entitled to after using a Coupon or Special buy items. (Coupons are not applicable on special price items) To Bring It All Together: We at ApparelnBags.com transfer all of the discounts and offers we receive from our suppliers to our customers. You’ll see MSRP crossed with MAP (if MAP is enforced by brand) or List price next to it. Once you’ll add merchandise to the shopping cart and use a coupon, you’ll see the final price that you’ll need to pay at the checkout. Also, don’t forget to earn Reward Points by shopping at ApparelnBags.com. Depending on your account, you may receive up to 3% rewards for shopping at ApparelnBags.com.