Yes, search engine marketing is considered a cost-effective advertising method. With pay-per-click (PPC) advertising models, businesses only pay when a user clicks on their ads, ensuring that their marketing budget is spent on actual engagement rather than mere exposure. The ability to set daily budgets and bid amounts provides businesses with full control over their advertising costs. By monitoring campaign performance and making adjustments accordingly, businesses can optimize their spending, reduce wasted ad spend, and achieve higher efficiency in their marketing efforts.