You can’t ensure a 100% approval rating online. At some point or another, you are likely to come up short and take a hit for it. What’s more important than burying those negative reviews is how you respond to them. The first step in owning your online reputation is grabbing all your social profiles and keeping up with them. Then, it’s crucial you’re notified right away when someone posts a negative review. So monitor, monitor, monitor. From there, respond to all reviews openly and with respect. And if you can offer a solution to address a negative comment, do.