Use plain terminology and short, direct statements. Start with non-threatening and engaging survey questions. It will entice responders to continue and finish the whole online survey. Place the most essential survey questions at the beginning of the questionnaire. This way, respondents won't lose interest before completing it. In addition, use visual aids where applicable. For example, include a picture of what is being asked of them or how they will be rewarded for their time. The use of visual aids can make surveys much easier to complete. Finally, provide clear instructions on how to answer each question. Make sure that respondents understand what information they are required to give you. If necessary, reword or simplify complex questions. Surveys should not take up a lot of time. It's important that you keep respondent burden as low as possible by keeping questions simple and easy to answer. When designing your survey, try not to ask more than one question per page. That way, readers will have an opportunity to read through the questionnaire thoroughly before answering any questions.