Back in the early days (circa 2004), I was indeed trading under the name ImJustCreative, but soon after Twitter took off (circa 2006-2007), I was made aware of another logo designer going by the name of JustCreative, who was based in Australia. This caused some confusion on Twitter, and also in terms of the URL's and our respective blogging and social media interactions. So after a few years of trying to just work with it, I decided to do a 'soft' rebrand: that simple meant changing my trading name to Smithographic, but keeping the existing imjustcreative.com domain, this also meant changing all my social media account names from, @imjustcreative to @smithographic The reason I kept the domain was mostly due to the significant number of blog posts I had amassed in previous years, and many of these are linked to 100's of other sites etc. Changing domain URL from imjustcreative.com to smithographic.uk would have deleted all the Google Juice and rankings that I had painstakingly collected, which just was not something I could ever justify doing. I sometimes use the URL smith.gl in correspondence and other instances of communications, as this URL is set-up to simply forward to the home page of imjustcreative.com. For social media, I also use the short URL smith.co for the common practice of shortening regular long links, to short links. For example, imjustcreative.com/hire-me has a short URL of smith.gl/hire-me Also, when I share a blog post on Twitter, then the regular long URL might be https://imjustcreative.com/how-to-hire-the-logo-smith/2020/02/03 but Twitter and other social media accounts will shorten it to smith.gl/hagdyd5d  Additionally, I use this short smith.co URL for my business email.