Our whole thing is being an alternative to alcohol, so a low-abv version of Hiyo just wouldn’t be Hiyo! To answer the other part of the question, everything about Hiyo ladders up to our intention of changing the way the world drinks. We live in a new category and we’re trying to dramatically shift the general population’s very engrained consumption habits around alcohol. Shifting behavioral habits is not easy, so we tried to make this invitation to a new way to unwind as enticing as possible. It’s kind of silly to list out, but we wanted to check every box: Organic, Low Cal, Low Sugar, Vegan, Gluten-free, Cool Packaging, Cool Brand, Accessible flavor profiles, Accessible price point, etc.