Hulu has close to 40 million paying subscribers in 2021. The platform had just 300,000 in 2010. The number of active viewers is reported to be close to 100 million, while 4 million users cut the cable by subscribing to live TV via the Hulu + Live TV plan. Given that Hulu’s total number of paying subscribers is more than 10% of the entire US population, it may be thought of as popular.