Below you will find two sample letters that can be used to notify your end-customers of the recent change in SMS/MMS messaging and also why information is being requested from them. Both sample letters contain the same base material but differ slightly in the tone of the message.Please feel free to modify the messaging any way you see fit and understand this information can be requested via the attachment form found on our A2P/10DLC Downloadable Form page or you may also contact customers directly to gather and submit the information on their behalf.Note: The #Bolded# items within these sample letters should be modified to suit your intended customer and how you wish to deliver the message. Please review these bolded items before sending.
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Sample Letter 1Hello #Client#,We are reaching out to inform you of recent changes involving SMS/MMS messaging. New compliance is being introduced which will affect business messages sent to users on mobile devices. This will help reduce unwanted messaging to mobile users by delivering only valid messages at a faster rate. With this new initiative, there also comes a cost. Going forward, messaging to mobile users will be categorized according to the usage (or context) of the messages, which will determine the cost/pricing. To help us better categorize your messaging, we’ll need to gather some info regarding your messaging. There are three general types of SMS/MMS messaging: conversational, informational, and promotional. The Conversational type includes your day-to-day messaging between a mobile user and a business asking questions or general talk. The Informational type occurs when a message is sent that includes content such as a reminder for an appointment. And the Promotional type contains marketing or sales messaging. There are also some special cases, such as non-profit or political. We will be reaching out to you soon to identify the category (or categories) that best fits your business needs. From there, we can discuss changes in cost/billing. In the meantime, please fill out the form attached to this message.For more details about this compliance initiative, please reference “Messaging Principles and Best Practices” provided by the Cellular Telecommunications Industry Association (CTIA). We ask that you complete this requested information on or before September 28th, 2021. If we do not receive this information by this date, we will be forced to pause outbound messaging services on your account.  Please feel free to reach out to us with any questions.Sample Letter 2
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Dear #Customer#,Due to a recent change in the wireless industry’s collaborative effort to stop unwanted text messages to consumer devices, we would like to inform you of the recent messaging compliance requirements we all must follow moving forward. Each business entity is now required to register their ‘Company’ and ‘Texting Context’ for outbound messaging delivery services on our network. By having businesses register their services it will help maintain the overall integrity, privacy, and unnecessary cost to personal devices.In order to register your company, we need some basic company information from you about your messaging requirements.  #Variable Paragraph Insertion - Select ONE option and remove the other#I will be contacting you in the coming days to gather this information.Please complete the form found attached to this email.  Feel free to contact me with any questions about the form or the information requested.For more details about this compliance initiative, please reference “Messaging Principles and Best Practices” provided by the Cellular Telecommunications Industry Association (CTIA). We ask that you complete this requested information on or before September 28th, 2021. If we do not receive this information by this date, we will be forced to pause outbound messaging services on your account.  Please feel free to reach out to us with any questions.