Off-page SEO refers to the optimization efforts made outside of your website to enhance its visibility and ranking on search engine results pages (SERPs).
This includes :
Link Building
Social Media
Social Bookmarking
Link building stands out as the most potent approach in Off-Page SEO. When you create backlinks connecting to your site from external sources, you are trying to get more visitors. To secure a competitive edge and elevate your search engine rankings, investing in purchasing backlinks becomes imperative. This strategic move enables you to get a higher rank from your competitor’s site, ultimately contributing to higher rankings in search engines within the framework of your website’s SEO strategy.