The UMF designation and rating is a highly sought-after and well-respected quality trademark that protects the consumer's rights. All honey labelled with the quality trademark UMF must be packed and labelled in New Zealand. Honey cannot be imported into New Zealand so the consumer is assured UMF Manuka Honey is truly and solely New Zealand honey. After the honey has been packed UMF Manuka Honey must undergo a number of tests to show it is natural, unadulterated Manuka Honey and that the grading claim on the label is true. UMF Manuka Honey is regularly audited so the consumer can be confident the honey is true-to-label claim.