The actual prices for lead generation services can vary depending on the company you are working with. The following are some of the common pricing models used while onboarding with a lead generation service. Pay Per Lead – According to this model, the service providers are paid only when the lead is actually converted. | Pay Per Call – In the pay-per-call pricing model, buyers pay for the lead generation services when they receive a call from a valid lead. With pay-per-call advertising, you can speak directly with your lead and close the sale. | You can also go for per month billing, where the budget is fixed for a month and the lead generation companies will deliver appointments with qualified leads, not cold contacts.