Below mentioned is a simple five-step framework that can be used to measure activation success:
To start tracking customer behavior in the right way.
The next step is to develop hypotheses about the activation metric.
Next is to analyze the impact of the activation metric.
Experiment with what might improve the activation metric and test them to measure the results.
The last step is to reevaluate the activation metric periodically to ensure that the business is driving the right behaviors for the right customers or users.