Let's start with a CRO audit definition: it's a profound analysis of your landing page, eCommerce store, or SaaS site to find the issues preventing your website from more conversions. A customer-centric CRO audit prepares the ground for a successful CRO and prompts potential solutions regarding site elements, marketing strategies, and many other aspects. A conversion rate optimization audit template may look like this: Setting conversion goals and opting for pages to investigate; Running quantitative research (Google Analytics, heat mapping, etc.); Running qualitative research (user testing, interviews, surveys); Checking site speed, Core Web Vitals scores, and mobile-friendliness; Assessing the content quality, message match, and value proposition. The CRO audit checklist, like the CRO process itself, may differ depending on your business goals and the type of website. For instance, an eCommerce CRO audit will be lengthier because stores have heavy logic and many pages affecting the sales funnel.