Abercrombie & Fitch has faced various challenges and controversies throughout its history, which have impacted its brand image and public perception. The brand has been involved in legal disputes related to discriminatory hiring practices and faced negative press surrounding accusations of racial discrimination and intolerant practices. These controversies have resulted in legal action, financial repercussions, and damage to Abercrombie & Fitch’s reputation. However, the brand has taken steps to address these issues and improve its image, focusing on inclusivity, diversity, and transparency.