The first step is to figure out who your target market is. You want to be as specific as possible since it will help you make a better judgment. After you've identified your target audience, you'll need to set goals for them. Although your major goal as a business owner will most likely be to increase revenue by attracting clients, there are other creative goals for social media. It's time to find your audience now that you've profiled them and defined your goals. To do so, you'll look at the demographics of the people on each platform to see which platform your audience prefers. You should also think about how engaged your audience is on that site.