SERP is an abbreviation of "Search Engine Results Page," or in Indonesian, it can be called "Search Engine Results Page." These are the pages that search engines like Google display after a user search for specific keywords. This page contains a list of results relevant to the search keywords entered by the user. Typically, a SERP consists of several components, including:
Organic Results: This list of websites appears naturally based on search engine algorithms. These sites do not pay for the highest rankings and are often considered more authoritative.
Paid Ads: Paid ads, also called PPC (Pay-Per-Click) ads, are displayed at the top or side of the SERP. Advertisers pay when users click on these ads.
Featured Snippets: In some search results, search engines may display snippets taken from certain websites as direct answers to user questions.
Knowledge Graph: This is a section of the SERP that contains information relevant to a user's search, such as data about celebrities, companies, or places.
Map Box: A map box can appear with an interactive map showing relevant businesses or locations for local searches.
Introduction to Algorithms: SERPs can include elements such as "People Also Ask" that direct users to related questions or more in-depth search results.
SERPs are significant in SEO because it determines how users looking for pertinent information or products will find your website. The main goal of SEO is to improve your website's ranking in SERPs so that more users see and click on your site. By understanding how SERPs work and the results are organized, you can optimize your SEO strategy to achieve better rankings.