Yes! In fact, it’s fantastic. In the past few years, TikTok has become a must-have app for anyone looking to reach a large audience, especially musicians. These days, many future hits by unknown acts are discovered on the platform, and it is responsible for propelling some of the biggest smashes in recent memory into ubiquity.
TikTok is largely dedicated to people creating content that is nothing more than entertaining. These short videos might be teens dancing to a tune they just discovered, crafting something funny using a track, or even posting a cover of a could-be hit, which is extremely common. In fact, “cover songs make up a large portion of TikTok’s most shared content,” according to Ditto Music.
The app provides many opportunities for musicians to promote their own work in inventive and fun ways, and it has a proven track record of helping unsigned artists just getting started find new audiences and perhaps even become stars. Even if none of that happens for you, it’s still worth investing some time in creating a presence, as it’s very popular, and it doesn’t look like it’s going anywhere soon.