The rise of short-term rentals through platforms like Airbnb has had a significant impact on traditional hospitality businesses. Hotels and bed-and-breakfast establishments face increased competition from private individuals renting out their properties on a short-term basis. This competition can lead to challenges such as pricing pressure, loss of market share, and changes in consumer preferences towards alternative accommodation options. Traditional hospitality businesses may need to adapt their strategies by offering unique experiences or personalized services that differentiate them from Airbnb rentals. Additionally, regulatory issues related to zoning laws or taxation may arise as short-term rentals continue to grow in popularity within the hospitality industry.