YouTube, Facebook, Instagram and TikTok are great places where businesses can share video content. While Facebook is still the number one platform, YouTube is the second most popular place to share videos for businesses (according to Buffer). In fact, according to Google, 90% of shoppers have discovered a new product or service via YouTube. With regards to influencer marketing specifically, YouTube is the third most effective influencer marketing medium after Instagram posts and Instagram Stories (according to Mediakix).