User experience (UX) is a pivotal factor in SEO, influencing how search engines assess and rank websites. Search engines prioritize delivering content that meets user expectations and provides a positive experience. Factors such as page load speed, mobile responsiveness, intuitive navigation, and engaging content contribute to a seamless user experience. Websites that prioritize UX tend to receive higher rankings in Perth, as search engines aim to direct users to pages that deliver both relevant information and a satisfying browsing experience. Integrating UX considerations into SEO strategies is crucial for enhancing visibility and maintaining a strong online presence.