To price a virtual conference you’ll need to do a cost analysis. List all the incurred costs, set an estimated attendance and a profit margin. For example, imagine you’re hosting a 3-day virtual conference and these were your expenses: Rent for set: $2,000 Guest speaker 1: $10,000 Guest speaker 2: $7,500 Designer for slide decks and brand assets: $3,500 Rented equipment (cameras, microphones, lights): $800 Production crew (camera operators, audio engineers, set producers, art director): $12,000 Total: $35,800 You have a large prospects list and you’re expecting at least 500 attendees with a 40% profit margin. You need to divide your total costs by the number of attendees and multiply by your desired profit margin. So, = (35,800/500)*1.4 = 71.6*1.4 = 100.24 In this example, you can charge $100 per ticket. You can also decide to host these conferences for free and get sponsorships to pay for the event.