There are four distinct stages of brand management. These start off with brand creation and follow through to ongoing maintenance of the brand. 1. Brand Strategy Where you define the needs of your brand, your audience, competitors and positioning. 2. Visual Identity The key visual elements of your brand's image include your logo, stationery, signage, website, collateral etc. 3. Brand Systems These are the systems that are implemented to maintain brand integrity. They include your brand library, best practices and checklists. 4. Brand Maintenance Brand maintenance is the ongoing review that your brand's integrity is being maintained. This requires a sharp eye for detail, checking for consistency and continually test and measure to ensure that your current solutions are working.