A sales funnel describes the journey a person goes through in order to become your customer. Each sales funnel is typically made up of three steps: Awareness, Interest and Action. Some may also refer to it as Awareness, Consideration and Decision。 This three-stage process can be broken down further into smaller steps to accommodate a business, often to help Sales and Marketing collaborate. For some companies, the sales funnel only contains the stages pertaining to sales while the rest belongs to the marketing team. For example, the Interest/Consideration step can contain MQL (Marketing-Qualified Leads) and SQL (Sales-Qualified Leads).