There are a few challenges that can be associated with CRM automation, such as:
Ensuring data accuracy: When data is entered into a CRM system automatically, it is important to ensure that it is accurate. This can be a challenge if the data comes from various sources.
Avoiding duplication: Duplicate data can cause problems in a CRM system. This can happen if data is entered manually or if data from different sources are not properly merged.
Maintaining data quality: Quality of data is important for CRM software to be effective. Automated data entry software can help to reduce the risk of errors, but it is still important to regularly review the data in the system to ensure its accuracy.