From images to graphics to product feeds, websites are loaded with attributes that complement the text content. These items enrich your company’s website, but they can be challenging to manage.
For instance, you may need to provide an image in different sizes for different downstream channels. Some PIM systems, like our partners inriver, Salsify, and Syndigo, now make it much easier by offering light digital asset management (DAM) capabilities.
Note: While PIM platforms have DAM capabilities, they usually aren’t considered direct replacements for existing DAM systems. PIM and DAM complement each other, but this should always be evaluated on a case-by-case basis.
Metadata and taxonomy data are also important website attributes. Third-party retailers each have their own merchandising taxonomy and unique hierarchies for organizing products. A good PIM can house a default product taxonomy and is flexible enough to mimic the merchandising categorization of each retailer.