Now that smartphones have become very popular as a method of image expression, especially for the younger generation, we believe that the needs of people who are interested in photography as a hobby for their first camera, their demands are changing compared to the past. Currently Nikon is adapting the strategy of focusing on high-end products, as we already announced.
But for those who are looking for the next model from the smartphone, we have captured the needs of the target audience and support for video is one example, which has become increasingly important.