Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads: Marketing attribution tools that give you the most reliable insights into your online and offline marketing performance. Detailed call and lead tracking dashboards and reports. Link calls and revenue to the keywords, ad groups, and paid search campaigns that trigger them with PPC call tracking. Add revenue to your reports and easily identify the marketing sources that are driving your highest value phone sales with sales matching. Understand the effectiveness of your integrated marketing campaigns with Parameter Connect. Seamless integrations with Google’s full suite, bid management platforms, customer relationship management (CRM) systems such as Salesforce, Facebook, and Instagram, and more. Call-to-action tracking allows you to track every call-to-action on your website, including form fills, live chats, click-to-call-back, and website email links. Call tracking numbers available for 100+ countries. Get an accurate understanding of your calls and sales across the globe. Speech analytics enables you to categorise callers by the keywords and phrases they say during a call. Advanced call handling and management features to keep your business running wherever your call handlers are based, ensuring you never miss an enquiry. Outbound call tracking and reporting that gives you a full understanding of the effect of outbound calls on lead generation and sales.