YouTube is less expensive than Facebook and Google ads because you only pay when the viewer watches at least 30 seconds of your video. This way, you’re only paying for those who are interested enough to listen to your dental advertisement. This is a fast way to effectively reach these potential customers, educate them on dental procedures and benefits, and get them to book their appointments online. Some people don’t want to be sold. They want to be taught on YouTube. This gives them a feeling of control over the entire process and gets them interested in what you provide.