This type of ecommerce offers enormous flexibility and convenience to the customer shopping experience, enabling shoppers to make online purchases without logging on to a desktop computer. For example, mobile device users can make purchases while scrolling through social media platforms, book appointments online, or utilize mobile wallets like ApplePay from a smartphone to easily make payments from a connected bank account on the go. Offering mobile commerce services also creates advantages for brands, improving customer retention and conversions by meeting customers where they are.