Every device is priced by ecoATM based on the following factors: brand, device condition, and current value in the market. ecoATM correctly analyzes the unique state of every single device to get the optimum value available in the marketplace. A smartphone with water damage or a cracked Display, for instance, will be valued less than a perfectly functioning device, and also an outdated device will be valued cheaper than a mobile that is still running well in the marketplace.