Media attention is excellent, no matter where it comes from. But if you're a small business owner with a physical location, you might want to focus on getting coverage in your local newspaper or news station first. They're more likely to be interested in stories about businesses in their community, and it can be easier to get their attention than going after more prominent national outlets. Of course, if you have a story relevant to a national audience (like an innovative new product), don't hesitate to pitch it to them!