A web architecture is the structure of a website, including its underlying servers, databases, networks, routers, and protocols. It is the design of the system that makes up the World Wide Web. It is also the management of the software and servers used to run websites. Web architecture is an important part of any web presence. It dictates how a user navigates from one website to another, and influences the overall experience. It should focus on providing a positive online experience, and should always be used to enhance the overall user experience, but it should not be confused with the design of the website itself.