WPIC operates under a partnership model. Depending on an organization’s needs for market entry or growth in APAC, WPIC delivers tailored services covering data, analytics, e-commerce activations and store management, brand strategy, creative campaigns, merchandising, warehousing, 3PL integrations, and more. WPIC can offer its brand partners any combination of these services, depending on what their needs are. The partnership model is facilitated by WPIC’s Engagements Team, a designated client service layer based in North America that works with organizations to set a strategy for a market entry or growth program. The Engagements Team then serves as a bridge between the brand and WPIC’s teams across Asia who execute the strategy, so organizations enjoy full visibility and input on strategic and tactical decisions.