Saizeriya has become a popular and affordable dining option in Japan, thanks in part to the vision of its current president, Yasuhiko Shōgaki. Despite initially struggling to attract customers to his Italian cuisine, Shōgaki took a bold step to cut prices by a staggering 70%. The result was an instant surge in popularity that has continued to this day, with Saizeriya earning a reputation as a go-to spot for delicious and economical meals.