Here are a few effective ways of ensuring repeat visitors:
• Through newsletters or emails, you can create brand/product awareness, introduce them to new product/service launches, can promote your blog posts with links to your website.
• Focus on building a user-friendly website. Users will more often than not come back to your website if they have had a hassle-free, positive experience during the first visit.
• If you establish your website or blog as an authority in your industry, visitors will come directly to your site when they are looking for something specific.
• Social media platforms like Facebook, Google, and Instagram are great for promoting your content and attracting more visitors to your site.
• Ensure that your website is mobile-friendly. This will make Google happy and help your website to rank well. Mobile-friendly content is more shareable.