Statcounter is great for small businesses that don’t have a digital marketing expert on their team. With easy to understand the terminology, a simple user interface and all the features you need to understand your visitors, increase your traffic and make the most out of the website and digital marketing activities. Statcounter presents data in an aggregate form where groups of observations are represented with summary statistics (e.g. total page views, breakdown of mobile and desktop, average visit lengths, bounce rate, etc.).