Ans. Magento is an eCommerce platform enriched with a wide range of features created on open-source technology that provides online merchants with uninterrupted control and flexibility over the online store's content, look, and functionality. Magento comprises an intuitive administration interface that includes search engine optimization, marketing, and catalog management tools that enable merchants to get full power for creating customized websites according to their business needs. Designed to provide scalability and supported by Varien’s support network, Magento provides companies with a complete eCommerce solution.