Serums contain the highest concentration of active ingredients and are thus the backbone of every effective skin care routine.
Thanks to a light and smooth texture, they quickly penetrate the epidermis, working into the deepest layers of the skin and boosting a cream's effectiveness.
Serums will provide the most visible effect on any specific skin problem, so daily use is recommended, depending on needs and skin type: moisturizing, anti-brown spot, or anti-wrinkle for example.