No Data is available According to Calcalist, Apple spent $345 million on the deal, which is a pittance for the massive Cupertino-based corporation. Aside from potential improvements to current Apple devices as a result of the deal, it's safe to assume that Apple will use PrimeSense's voice and gesture control technology to bolster its long-rumored return to the living room. Apple's voice and gesture control technology appears to be ramping up in the coming years, which is good news for Apple fans. Apple has acquired Israel-based PrimeSense, according to an Israeli newspaper Calcalist report. The company bills itself as a provider of "natural interaction solutions," and it is best known for developing Microsoft's Kinect sensor, which allows Xbox users to control their consoles with voice commands and control gameplay by moving their bodies. Following its release in 2010, Kinect went on to become the fastest-selling consumer electronics device ever.