TikTok Live Shopping events are interactive live streams where businesses can showcase and sell their products directly to their audiences in real-time. These live events combine entertainment and shopping, allowing businesses to showcase how their products work, highlight key features, and engage viewers by answering questions instantly.  For ecommerce businesses, TikTok Live Shopping can significantly boost sales by fostering a sense of immediacy and excitement, especially when paired with limited-time offers, flash sales or discounts. Additionally, TikTok's seamless integration of social interaction and in-app purchasing makes it easy for viewers to make purchases without leaving the app, which can drive conversions and increase overall sales.