Performance Max is the latest offering within Google Ads solutions. Introduced late last year, it’s a new goal-based campaign structure that allows marketers more opportunities to promote Google Ads across all Google inventory (YouTube, Display, Search, Discover, and more) with the same assets. As a combination of what were previously individual campaign types, Performance Max campaigns offer new audiences, more transparent insights, and a simplified campaign management.
Performance Max serves all channels and heavily relies on automation to help advertisers of all expertise continue to effectively compete in the cookieless future.
Performance Max is ideal for advertisers who:
Don’t have time to optimize each and every Google Ads channel individually
Find it challenging to optimize various campaign types for one location
Have a smaller budget, but don’t want to sacrifice Google Ads inventory
Have a large budget and want to reach new and unique customer segments
Are looking to explore new Geo Markets
Performance Max was available last year through beta testing, but was only available to brands working with select agency partners who did not have a Google Merchant Center feed or Shopping feed available. Later this year, Performance Max campaigns will replace Smart Shopping and Local campaigns.