Digital marketing has revolutionized the way the hospitality industry operates, allowing hotels to reach and engage with their target audience in a more effective and personalized manner. A comprehensive digital marketing plan for hotels encompasses various strategies, including paid advertising, search engine optimization (SEO), and social media. Paid advertising plays a crucial role in hotel digital marketing as it allows hotels to showcase their offerings to a wider audience through platforms such as Google Ads or social media ads. These targeted advertisements can help increase brand visibility and attract potential guests. Search engine optimization is another vital component of hotel digital marketing. By optimizing their website with relevant keywords and improving its overall structure, hotels can rank higher on search engine results pages. This increases their chances of being discovered by travelers searching for accommodation options online. Social media has become an integral part of hotel digital marketing efforts. Hotels can leverage platforms like Facebook, Instagram, and Twitter to engage with their audience, share captivating visuals of their property, promote special offers or events, and respond to customer inquiries in real-time. Social media provides an excellent opportunity for hotels to build brand loyalty and establish a strong online presence. In conclusion, digital marketing has transformed the hospitality industry by providing hotels with powerful tools to connect with potential guests effectively. Through paid advertising, SEO strategies, and active social media engagement, hotels can enhance their visibility online and attract more bookings from tech-savvy travelers.