Mailchimp makes creating a Facebook ad a quick, painless process, but you’ll still need to adhere to Facebook’s policies, requirements, and restrictions in order for your ad to be approved. If your ad is rejected by Facebook, Mailchimp can’t override the decision, so it’s important to make sure your ad covers all the necessary bases before you submit.
Before any ad is published, Facebook reviews it to make sure it meets their advertising standards. During the review process, they’ll check your ad’s images, text, targeting, positioning, and even the content on the page you’ve linked to. In addition to Facebook’s content-related restrictions, there are a number of requirements more closely connected to your ad’s design.
Minimize the amount of text within your images. Facebook will reject your ad if 20 percent or more of the pixels in your image are dedicated to text. This includes logos, slogans, and images with text overlay. To check your text-to-image ratio before uploading to Mailchimp, use Facebook’s grid tool.
Keep your ad relevant. All components of your ad (text, images, and linked landing pages) must be relevant to the product or service being advertised and the audience viewing the ad. Be sure to clearly represent your brand and the thing you’re promoting.
Avoid using all caps and a lot of exclamation points. Facebook may reject your ad if it contains all capital letters, too many exclamation points, or any spammy language.
For more information about the Facebook review process, visit Guides & Tutorials.