Local SEO involves optimising a business or service for a search query that is location specific. Google and other search engines use a user’s location based on IP addresses (for desktop) and geolocation (for mobile) to determine what results to show a user.
So if a user is searching for a local business, for example a solicitor, the search engine will display the businesses relevant to their location. Google also tends to prefer local search terms and keywords over global ones so make sure they are included in your search terms and the content on your website.
Normal SEO (Search Engine Optimisation) is the process of increasing the quality and quantity of your website through organic search engine results. Unlike local SEO the search terms for this are less likely to be location specific.
The search terms and keywords will be relevant to your website and audience, this will improve the quality of your website traffic so that the people visiting your site are the ones who are actually interested in the product or service you offer. Give us a call or send us an email to discuss improving your website’s SEO.