A sales training course is an online or in-person program designed to teach business owners, managers, and sales staff modern sales techniques. The best sales training courses include a mix of written, video, and interactive content that prepares participants to put their newfound sales knowledge into action. Sales training courses can be free or available for many thousands of dollars. Because goals, schedules, and budgets vary, there is no perfect course for everyone. Instead, it’s best to understand what you’re looking to achieve and pick the best sales course that aligns with that.