SEO-friendly content contains relevant keywords, strong title tags, header tags, and meta descriptions. You can learn more about them in Shopify’s SEO marketing guide. Readable content requires solid sentence construction, careful organization, and a firm grasp of the topic you’re writing about. Your process will typically start with a good deal of research, including reading content published by your competitors. Outlining your blog posts in advance and giving each section a proper heading can also boost search engine visibility.