The following tools can be considered as alternatives to Mixpanel. Google Analytics: It is a completely free-to-use analytics tool and very easy to implement. It helps you track user behavior and website performance using events and goals. Hotjar: Hotjar is a great alternative for Mixpanel. This tool is very feature-heavy and provides great analytical ability. It also has a heatmap tool that provides a visual view of user activity on the website or mobile app. Woopra: Woopra is a real-time customer analytics service that provides end-to-end customer journey analysis and tracks every step taken by users.