Your website is analogous to a physical shop front in your local area. The websites currently ranking on the first page of Google are kind of like the shop fronts with the most valuable real estate on the high street. Those shops get the most foot traffic and therefore the most customers because they’re in prime position right where all the potential customers are walking by. If you’re not on the first page of Google, it’s as if your shop is down a dark alleyway away from the high street. Customers will rarely (if ever) find your business. By investing in SEO, you’re relocating your shop front to the high street where potential customers can now find you! You can have the best shop front (or website) in the world, but if you’re not being found by new customers, it won’t matter.