The Washington Post is one of the many media brands that have recently made a move to Snapchat. In the past couple of years that Discover has been a Snapchat feature, around 40 different publishers have established a presence, including Refinery29, CNN, and BuzzFeed. Time Inc. has been a partner with Discover since its inception; the brand recently announced that Essence and Entertainment Weekly will also have a place on Snapchat Discover.With well over 60 million Snapchat users daily in the U.S. and Canada alone, it’s not surprising to SODP that The Washington Post and other brands are flocking to the site. The Post has already invested in video ads and video content on its website, so making the move to Discover was a natural next step.