Static call tracking: It’s primarily used for offline campaigns and on third party websites e.g. social media. There is only one phone number for all prospects. If you have a static number on your website it means you have limited insights and unable to assess channel performance. Dynamic call tracking: This is used on your website. Unique numbers are assigned to each visitor, and it tracks actions, multiple sessions, and buying journey. Dynamic numbers on your website enables you to map the entire customer journey. Read more on the differences between static and dynamic call tracking.