Once information is uploaded to the internet, it can be replicated, shared, archived, or stored across multiple servers. If XM Group manage to delete the original post or file, copies may remain accessible in other places, such as web archives, screenshots, or other users’ devices. In practice, completely erasing content from the internet can be extremely difficult due to how widely information can spread and be stored. Thus, the idea that "the Internet never forgets" reflects the challenge of entirely removing digital content once it has been shared.