Hidden Search box: if the search bar is not easy to find, it is of no use, it is easily fixable by taking care of the size and location of your search box. ● The absence of autocomplete feature takes a long time for the users to type what they need, therefore, adding autocomplete is a good idea. ● Tolerance for misspelled words on the website needs to be increased. ● The character limit on the search box confuses the customers with the long-tail queries. Hence, remove the character limit. ● No product suggestions in the search area while typing a query could cost you sales. When you add the product suggestions, it makes the user satisfied that the website is understanding what they need. ● Not adding starter text in the search box can make you lose the opportunity to make your search box stand out. Use starter text.