We recommend looking for a margin of about 35-40% when it comes to stocking beauty and skincare products, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened. However, natural skincare and makeup may have an expiry date, as they don't contain the preservatives that normally give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.