Conversational commerce is e-commerce conducted through various means of conversation. They may take the form of a live chat on e-commerce sites, a live conversation on messaging apps, through chatbots directly on websites, or via voice assistants. Conversational AI for a voice-activated search has unique characteristics from text-based search. Considering that the top 80 percent of questions that are text-based searches usually consist of one to three words while voice searches typically range from four to six words. That conversational length provided more clues needed to understand the context of the search.