Meritto’ Integrated Admission Assistant, Niaa engages with prospects in a conversational manner and responds to their queries through various mediums like videos, images, documents, carousels or cards. Niaa is based on Natural Language Processing (NLP) and has the power to know a prospect’s intent through their consolidated chat history. Furthermore, it helps in bridging the gap between a prospect and a counsellor by providing the “Request a Call Back” button. It is also accessible on WhatsApp via WhatsApp Business API integration.