Our prescribed three step regimen of cleanse, treat, prime is the professional secret for enhancing the condition and overall look of your hair in between salon visits. It starts with a professional hair diagnosis to discover your personalized routine. Then, you are only three steps away from amazing hair. Cleanse: every salon quality style starts with the right shampoo. Replenish, reset and refresh your hair with our iconic Bains. Treat: show your strands some love with our conditioners and hair masks for envy-inducing softness and shine. Prime: build the perfect foundation for any style with our best-selling heat protectants, leave-in conditioners, thickening products, frizz fighters and more.