The name of the card is a mix of the words “Rupee” and “payment” and it further expresses the idea of nationality that has stood at the core of its creation. The Visual Identity of the card is an appealing combination of dynamics and modern style, with the green and orange arrow signs that are a symbol of the fact that India is a fast-forward moving country and this payment service is one that perfectly matches its fast pace. The name “RuPay” is written in blue as this is a colour that best expresses calmness, suggesting that this is something that RuPay Card users should experience when using these cards.