When opening a business, franchises offer certain advantages over opening a store on your own. These advantages facilitate the return on investment, although your dedication and ability to manage the business are also fundamental factors.  Risk reduction with a franchise model. The subject of risk interests anyone who wants to make an investment: nobody wants to lose money. Although starting a business always has a certain level of risk, with a franchise you can minimise it because the franchising company gives you business knowledge (know-how) based on their experience. With Jeff for example, you have access to the Jeff Academy, which is a training platform in the operation and management of our business models with which franchisees can acquire all the necessary knowledge. Cost reduction and opening times. Franchises work with already defined business models. This means that, when opening your business, you will save the time you would spend creating an initial business plan, conducting market research, preparing a feasibility plan, preparing a marketing plan etc... This saves time and money. Franchises with low initial investment also offer help when accessing an already adapted premises with everything necessary to operate.  Constant training and advice. In addition, it has a constant support of high-quality agents who can advise you to continue making profits and solve any problems you may have. In Jeff's case, this advice begins even before the opening to, for example, choosing the right place in an ideal location that will help the business get more customers. All this support will be complemented by training programs. As we mentioned at the beginning, a franchise doesn’t have to be profitable by default. At Jeff, we offer our partners many tools for their business to obtain good results — we will talk about them in the next question — but it’s still very important that the entrepreneur manages the business correctly. Luckily, we at Jeff train you in the administration and operations of the premises and we provide you with technological tools so that you can make the best decisions based on data.