Carriers are rolling out “10DLC” (ten-digit long code) restrictions to monitor peer-to-peer (“P2P”) texting platforms like Lead Sherpa, and other app-to-peer (“A2P”) services will be required to follow this new protocol. Each carrier is rolling out its own set of rules which they interpret to be compliant with CTIA guidelines.    These rules include but are not limited to: Registration requirements for all campaigns A brand verification status Message filtering for non-compliant profiles