A green business prioritizes sustainability and conservation in their business model. They work to reduce their negative environmental impact as a company and may also support green initiatives through local partnerships and philanthropy. Some green business options seem obvious, like solar panel installation, which promotes renewable energy and provides a green product. These green products are easy to identify as environmentally-friendly and meet a clear need for sustainability. It's a product that mindful consumers would specifically look to buy to meet their personal sustainability goals. Other green businesses may not seem inherently eco-friendly, but they choose to prioritize sustainable materials and procedures. For example, a printing company may use recycled paper and solar energy to reduce any negative environmental impacts. Businesses like these can set an intentional standard of sustainability that serves as a key marketing tool when advertising to the majority of consumers who are looking to support sustainability.