Search is the most powerful advertising channel given everything is based on intent (people actively searching). While it’s complicated to set up, the upside is that you’ll be targeting customers the moment they search for what you offer. Search Ads are the best channel for most any business — so long as you offer products/services that people are actively seeking (we can verify search volume). If your products/services lack high-intent search volume BUT would be of interest to customers when discovered... we’d recommend Social Media and Video/Display ads given they offer granular-targeting centered on audiences, interests, topics, and placements.