Approval software is an online proofing tool that streamlines the validation step in creating design and content, requiring endorsements from stakeholders like brand and product managers. It standardizes approval in the workflow, ensuring content is brand-aligned and error-free. This software enhances efficiency in reviewing and greenlighting content. Ideally, approval software also contains a structured mediabank for existing content, enabling the team to work seamlessly with different phases in the marketing assets’ lifecycle.