There are two main factors to consider when establishing just who your target demographic is. One of them is simple: the location of your practice. You want to target patients in and around where you work because few patients are willing to travel far for dental care. Another way to narrow down your target group is to consider what your practice specialises in. For example, if you specialise in family dentistry, the target audience for your dental marketing strategies will be parents between the ages of 20 and 40. If you specialise in cosmetic dentistry solutions like implants and dentures, you might target older patients. It’s important to get specific in your online marketing efforts to drive the best ROI at the lowest cost. You want a potential patient to find your practice and think, “wow, this is exactly what I was looking for.”