Facebook Group monitoring can give you additional insights into how your audience perceives your brand, and communicates about your products and industry. The big benefit of Facebook groups analysis is the ability to gauge general sentiment.
Using Meltwater Facebook Group monitoring, you can track several different metrics via a central dashboard:
Activity: track volumes of engagement
Mood: analyze sentiment of comments and reactions
Interest: identify top topics or entities driving engagement
Themes: monitor keywords around key topics
Contributors: discover the most active