Pardot is a B2B marketing platform that helps marketers generate more leads, build more pipelines and enable sales to complete more transactions. Pardot B2B marketing analytics makes a marketer's life simpler by focusing his attention on essential data and the effectiveness of marketing collaterals. When combined with Salesforce's reporting and customization features, it becomes a powerful tool for increasing your marketing ROI. Salesforce's customer relationship management software is strongly connected with Pardot. Pardot provides a set of B2B marketing analytics in addition to automating marketing operations. With built-in dashboards and customizations, it also offers tailored analytics experiences.