One common pain point that brands seem to have when transitioning to an online marketplace like Amazon is how to present their products on the platform. Many small- and medium-sized businesses aren’t that well-versed when it comes to targeted advertising. Some need help with creating ad or marketing campaigns.
Amazon undeniably has a large influence on shoppers, particularly consumers within the US. It has an array of tools and data points that, when utilized properly, can help promote growth for enterprises, regardless of their scale. For example, SMBs can learn about targeted ads on Amazon and use that method to optimize their sales.