The reasons why we do not roast at origin revolve primarily around the quality of the coffee: coffee is a fresh product and loses a bit of flavor with every moment it is exposed to oxygen.  The process of roasting is one of the most important steps in the flavor development of the bean. In order to enjoy coffee in its full glory, freshly roasted coffee should be stored optimally, protected from oxygen and light, and consumed within 3 months.However, transporting roasted beans from, for example, Ethiopia to Germany by sea takes about 3 months. This way we would not be able to ensure the high taste quality. The alternative transport route, a shipment by air freight, is not an option for ecological and logistical reasons. In addition, the storage in containers, in the warehouses and on the ships and the duration of the transport cannot be reliably planned.We support our partners through direct trade and high purchase prices for their great coffees. In addition, we invest €1 per kg of coffee in the coffee regions in projects for education, health and in coffee cultivation.You can read more about this on our blog: