The word "natural" can be used in a generic way. It is often used as a marketing argument in order to promote the formulas. A 100% natural product is restricted to the information provided by the manufacturer and its "good faith". The term "organic" implies the control of the origin of the raw materials which are themselves guaranteed to be organically grown. This is generally reflected by the obtaining of a label which meets strict requirements (e.g.: 95% of ingredients from natural origin, at least 20% of organic ingredients in the total formula).