Enrollment Marketing comprises strategic marketing activities that are used to enhance engagement amongst prospective students. Adapting the right enrollment strategies enables marketers to attract, engage, and enroll more students. One of the most beneficial enrollment marketing strategies is targeted hyper-personalized marketing which involves reaching out to and nurturing a particular segment of the audience based on the student’s journey and interests.
Email and SMS Marketing, Retargeting Campaigns, and Education Chatbots are some other strategies that marketers can use for enrollment campaigns. Whilst these strategies can be implemented independently but when done using an Education CRM, amplifies their impact. The CRM enables you to track and optimize your campaigns, segment your audience, nurture prospects with personalized communication, and track insights into all your marketing activities.