Investors are primarily looking for one thing: ROI. How investors attempt to decide if they will see a return on their investment usually include:
A clear, well-thought-out Business Plan
Your Business Plan must be exceptional and smart. Investors look through thousands of Business Plans; yours must stand out. You must show in your plan how well you manage challenges, such as how your product or service meets market demand.
A capable, committed team
They are looking for a team with the talent and time required to meet business objectives. They may even ask to interview team members and/or ask for their qualifications.
Available market and market demand
No matter how much you love your product, it doesn't matter to investors if there is no market demand for your product or if the market is already saturated.
An exit plan and schedule for seeing profit
Investors want to know how long they'll have to wait to see their investment pay off. They may decide to not invest in a company if they feel it will take too long to see a profit.