Yes, cold calling will still work in 2022. However, the techniques and strategies that salespeople use will have to change to stay effective. The rise of artificial intelligence (AI) and other technological advancements are quickly changing the landscape of sales, making cold calling a more challenging prospect. In order to be successful, salespeople will need to be adaptable and willing to change their approach.
The first thing to understand is that AI is changing the way customers are contacted. In the past, salespeople would cast a wide net and hope to reach as many potential customers as possible through mass-calling campaigns. However, with AI tools like lead scoring and account-based marketing, it’s now possible to target specific individuals and decision-makers within an organization. This means that cold calls need to be more personalized and relevant if they’re going to be successful.
In addition, customers are now savvier than ever before thanks to the internet. They can easily research products and companies online before making a purchase decision. This means that simply getting a customer on the phone is no longer enough – you need to be able to engage them in a meaningful conversation about your product or service. Cold calls that are nothing more than a pitch will likely fall on deaf ears.
To succeed with cold calling in 2022, salespeople need to focus on quality over quantity. They should also make sure their pitches are relevant and targeted towards specific individuals within an organization. Finally, they must be prepared for questions from well-informed customers who have done their research ahead of time