Studies show that for every dollar spent on UX will bring a return of between $2 and $100. The reason for this is that usability matters - it matters more today than it ever has. Users simply do not have the patience for confusing, poorly designed sites or apps. In fact, 65% of customers say they switch to a competitor after just one poor experience. At SoftKraft we narrow our focus on your users to understand their specific needs and expectations, so we can deliver intuitive UX designs that users simply will not be able to resist. We start by conducting deep user research through surveys, interviews, data collection, and more. After initial designs have been created, we’ll A/B test options with real users to ensure we have optimized the digital interface for their needs. Furthermore, our UI design team will help to create designs that are modern, visually appealing and engaging. This will help to attract and retain users, which in turn will help to improve your bottom line:
A visually appealing UI will help you to stand out from the competition and attract new users to your site. A brand-aligned UI will help to improve brand recognition and elevate the overall brand. A UX that is intuitive to use and successfully solves real user needs will help to convert more trial users and retain users long term. A well-designed, clean interface will improve trust and overall user satisfaction long term. A thoughtful designed UI will reduce development costs, redesign costs, and long term support costs. At the end of the day, our team is business-minded and will help keep the entire project aligned to your need for bottom line results, so you can see the maximum ROI on your investment in UX and UI design services.