At LaGrowthMachine, we recommend:
- To follow up with him every 3 or 4 days - using various channels and message formats
- Not to exceed 3 follow-ups. If after 3 great follow-up messages from various channels, your lead didn't answer, this means that your segmentation needs to be improved or simply that he's not interested in what you're saying - this happens every day, after all.
But this also depends on the channel you're using! Prospecting on LinkedIn, via email, or through cold calling operates under different principles. That's what we're going to see next.