User Experience Evaluation: Google Analytics is great at tracking conversion rate metrics, such as bounce rate, time on site, conversion rate and more. Traffic reporting: This will tell you how many people are visiting your site each day. You can also track trends over time, which will influence your online marketing decisions Conversion tracking: Once you have identified conversion points on your website, (such as a contact form submission, e-commerce sale, or phone call), you can set them up for tracking in Google Analytics. You'll be able to see when someone converted, the traffic source that referred them, and more.