Paid search engine marketing, also known as SEM or pay-per-click (PPC) advertising, is a way of using search engine advertising to generate clicks to your website. With this method, you create ads and bid on specific keywords that you think your target audience will use to search for your products or services.   When someone searches for one of your keywords, your ad will appear at the top of the search results, and you will only pay when someone clicks on your ad. This is a highly effective way of getting targeted traffic to your website and can help you generate leads and sales.