Naked Earth's Organic Deodorant Primer deep cleans and creates an odor free environment ready for deodorant application. Do the "sniff test" after washing and you may notice an odor even after thoroughly washing! Our Organic Deodorant Primer deep cleans and deodorizes better than washing with only soap. It allows our natural deodorant to work better and longer by starting with a well cleaned underarm and works particularly well when switching from a conventional deodorant.