Ranking positions on search engine results pages (SERPs) are constantly changing, as new content is published and old content is removed. That being said, there are a few things you can do to improve your ranking position over time. Starting by creating valuable and engaging content that can appeal to users is always a good idea. Make sure this information is shared across social media platforms – not just the website’s blog or page devoted to SEO-friendly blog posts!   Next up, make sure your website looks user-friendly and easy to navigate – rank higher with keyword rich titles, helpful subheadings, etc. To increase visibility of your site even further check out search engine optimization techniques such as using keywords in the URL or adding meta data tags.   Finally, keep an eye on the competition and try adopting strategies that will help you stay ahead while still respecting Google’s guidelines.