Most cocktail bitters aid somewhat with digestion, which is why "bitters and soda" is often taken for a stomachache (or hangover). We took this idea and ran with it, incorporating herbs like dandelion, burdock, milk thistle seed, yellow dock, holy basil, and schisandra berry—ingredients you're more likely to find in an herbal supplement than in cocktail bitters. These powerhouses of herbal health add to the complex flavor of our bitters while providing benefits that go well beyond traditional cocktail bitters, such as liver cleansing and detoxification.
We also don't use any alcohol to make our bitters. Instead we use vegetable glycerin, which works similarly to alcohol in extracting flavor—and beneficial compounds—from botanicals. Glycerin is naturally sweet, so we balance that with a touch of apple cider vinegar and an impressive quantity of bitter roots, herbs, fruit, and spices, which brings us to another difference: All The Bitter contains 2-3x more raw botanicals than most other bitters. It's how we're able to pack so much flavor into our bitters without relying on alcohol.