I started out in Client Services and had no idea what Strategy was or how anyone became a strategist. In my first week at the first agency I worked at, I was given a brief to help out the strategy director, defining some creative territories for redesigning Carr’s crackers. I absolutely loved it and became pretty enthralled with what these clever and creative Strategy folk did, though I didn’t think I was clever, creative or qualified enough to do it myself. Whenever I could, I’d look for ways to help them out with projects around my CS duties, but it took me until I became an account director to pluck up the confidence to transition into strategy. I haven’t looked back since.