There are many different marketing strategies you can utilize. The first one, direct marketing, is when marketers distribute their message directly to the consumer – through print ads, TV commercials, what have you. Another strategy is called viral marketing. This type of marketing relies on the idea that consumers will voluntarily share a company’s information with their friends and family because they find it interesting or useful. The last type of marketing strategy I want to mention is guerrilla marketing. It involves making your company’s product highly visible in public places so consumers happen across it naturally.