SEO is important for businesses because it helps your website rank higher and be more visible in search results on Google and other search engines when customers are searching for what you offer. When people plan trips, they often search online to find things to do, places to visit, accommodation and places to dine. The higher a tourism business's website ranks in search results for specific search terms, the more likely people are to find and visit that website. Search terms vary depending on what stage the visitor is at in the travel planning process (dreaming, planning or booking). For example, in the planning stage, the visitor has decided they want to come to Queenstown and are seeking recommendations on things to do (inspirational and informational content), whereas in the booking stage the visitor has decided on a specific product or experience.  Keywords get more competitive the higher up the funnel, and focusing on lower funnel keywords means your website is present in search when the visitor has active booking intent. Five SEO Tips Optimise title tags and meta descriptions: These are the first things people see in search results, so make them compelling and keyword-rich. Use heading tags properly: Organise your website content with heading tags to add hierarchy, improve scannability and on-page SEO. Build quality backlinks: Get other authoritative websites to link back to your site (i.e through article content) and fix unlinked mentions Focus on user experience: Ensure fast load times, mobile-friendliness, and easy navigation for better engagement and ranking. Create high-quality content: Regularly publish relevant, informative content that answers visitor questions and provides value. Learn More: DIY Guide to Impressing Google, by Tomahawk Digital. Your Marketing Guide to the Five Stages of Travel by Tomahawk Digital