User acceptance testing (UAT) is a process of verifying that a software system meets the needs of its users. The process helps ensure that the software functions properly before it’s made public. This can improve customer satisfaction and business outcomes. Say a retail company has developed a new mobile app and wants to ensure that it meets customer needs and expectations. The company might conduct UAT by inviting a group of customers to use the app and provide feedback. During the UAT process, the customers would be asked to perform a series of tasks on the app, such as searching for a product, adding an item to their cart and checking out. They’d be asked to provide feedback on the experience, such as how easy it is to use the app, how clear the site design is, any areas that can be improved and any bugs they encounter. The developers would then analyze the feedback and make adjustments to the app before launching it to the public.