SEO is only effective when it is customised to your business needs. As such you should be very wary of any agency that quotes a flat rate for SEO packages for small business – it’s a good sign that you won’t get the bespoke service you need to succeed. SEO must also be seen not as a cost, but as an investment. If you choose your partner well, the more you’re willing to put in, the more you’re likely to get out. At Growth Partners our DigitalArchitect brings much needed clarity to SEO – so much so that we give you a three-year ROI projection that outlines the level of return you can expect from your investment.