Massively. Being such a new category means it’s essential to be plugged into projections that show how people are likely to purchase our products. This fuels your product strategy, and means we can deliver based on demand. We also have a really loyal community across social media who are frequent purchasers of the brand and they often offer really great feedback about what they want to see and how we can improve. It’s so important to listen to your customers and build up a two-way dialogue.