Volume Scalability– You have the product and delivery mechanism. You can quickly increase your reach to the customers through ready Channel Partners. Low investment– Most of the Channel partners do not need any fixed retainer fee. They buy goods from you and sell them to end consumers. So you do not have to invest in offices and manpower. All commission and margins given to channel partners are variable. Market Intelligence– Channel partners as they are well-entrenched in their respective markets can give the level of detailed/micro-level input on customer buying behaviors, product innovations, and competition moves. Product Scalability– Once you have a solid channel partner network established, you can expand your product range, as you have ready outlets to sell a wider variety of offerings. Brand Building– Every Channel Partner becomes not only the ‘Point of Sale’, but also ‘Point of Promotion’. You can use a partner’s facility to have your banners, display and distribute sales merchandise.