"Many Shades of Green" is an expression we use at What’s Good. It reminds us that every individual is at a different point in the journey. Some of our customers and team members are super green and socially conscious, while others are just starting to explore. We think this is great. It’s not just people, each of our product manufacturers is a different shade of green, too. Some are making amazing products but haven’t yet established a sense of corporate responsibility, while others do a little of both, and still others are flat out leading the movement. The bottom line is that there is always something to learn, always something to improve on. To that end, What’s Good strives to NOT preach or shame or make folks feel guilty… it’s our intention to help people from all walks of life learn and connect with products and companies that are doing good. So welcome, one and all. We’re in this together, and we look forward to growing greener with you.