eCommerce website development is the design and construction of a website whereby visitors are able to browse and purchase goods or services over the internet Throughout this development process care has to be taken to ensure that the website provides an excellent user experience for relevant visitors to the site by ensuring a smooth and pain-free customer journey Part of this user experience includes having a high-performing and fast website that takes a short time to load otherwise the user is likely to become impatient and frustrated while viewing the website s content When developing an eCommerce website it is also critical to consider the site architecture from the very beginning This is regarding how pages are connected to one another starting with the homepage and the key pages linked to on the homepage and via the navigation bar within the site header Not only does this affect the overall experience of the website for the user but it also affects the way robot website crawlers understand the content included on every page of your website By optimizing your site structure you can ensure a more optimal user experience and also higher rankings in the search engine results pages