All businesses are eligible to be ranked as ‘best’ within a category. But they must meet 2 requirements:
The business must have collected 25 or more reviews in the past 12 months.
The business must have the 'Asks for reviews' status label.
Businesses that meet these 2 requirements are then ranked according to their TrustScore and number of reviews.
Example: Business A meets the two minimum requirements for ranking within a category and has a higher TrustScore than Business B. Business A will rank higher in that category, even if it has fewer reviews than Business B. If Business A and Business B have the same TrustScore, the business with more reviews will be ranked higher.
This criteria ensures that the ranked businesses in a category actively promote trust and transparency by continuously asking for feedback from their customers.