Local search engine optimization (SEO), often shortened to just "local SEO," is a form of SEO that specifically targets search engines that display listings of local businesses and services to consumers. Local search is a very important part of optimizing your business's search engine visibility. For example, if you own a garage door shop in Atlanta, you want to rank as high as possible in the local results for searches for garage door installation services. To do this, you need to create a website that is optimized for the local search engines. You'll also want to take advantage of local listings, such as the ones on Yelp, Facebook, Foursquare, and Google+.