Customer success is crucial because it aligns your organization with your customers, propelling business growth by taking a thoughtful, proactive, and strategic approach with customers to grow your portfolio over time (i.e., drive maximum customer lifetime value). Customer success is crucial against a backdrop of inflation, budget constraints, and challenging economic conditions because it’s cheaper to retain and grow your existing base as acquisition costs rise. Organizations are seeing positive outcomes repositioning customer success from a cost to a profit center. OpenText Experience Cloud can help you cultivate meaningful customer relationships by delivering value-rich post-sale experiences.