Establish relationships with equipment suppliers. Press the flesh with those who own such equipment businesses as well as their sales representatives. These relationships can lead to discounts on archery equipment as well as first dibs on new items. The friendships you form within the industry have the potential to carry your archery range business a long way. Your marketing savvy also matters a great deal. If people do not know that there is an archery range business within a reasonable drive of their home, they won't even consider spending money at your range. The manner in which you market the business is of the utmost importance. Market in the right places with the proper target audience in mind and your archery range business will rake in the cash.