Increased Recall and Retention Rate
Comparing static displays to digital ones, more views are captured by 400%. They not only get more views, but they also have a recall rate of 83%, which is much higher than any traditional media. Increased foot traffic and new customers are practically guaranteed when 8 out of 10 customers enter a business just because a sign attracted their attention. The implementation of time-in-line updating monitors has also decreased the perceived wait time in banks, hospitals, and service-intensive businesses, enhancing operational efficiency and retaining consumers. As a result, there are fewer customer complaints and more repeat visitors, which boosts same-store sales.
Boost in Revenue
Given that 60% of consumer decisions are made at the time of sale, persuasive text, images, and videos have a significant impact on buying behavior. Additionally, up to 33% more sales are generated by firms using digital signage displays, according to 80% of them. The advantages of digital signage, or as it is also known, visual communications, include its ability to produce an immersive consumer experience and increase opportunities for cross-sells, up-sells, and impulse purchases by quickly adapting and deploying compelling content when and where it matters most.
Low-Cost
Companies that employ digital signage software can cut the cost of publishing brochures, menu boards, conventional billboards, and large posters because digital signage displays do not require printing. Companies profit from digital signage since it lowers the cost of shipping and storing these marketing materials, which not only lowers prices but also saves time. Businesses should concentrate instead on producing high-quality content and visuals by reducing their spending on printing and materials.
Simple to Deploy
Your adverts can be shown and optimized in a few clicks to meet the constantly changing needs of your target market. The design can be quickly sent to other branches and deployed there as well. Platforms like FWI Cloud make it simple to create, distribute, and maintain new and current content through an intuitive user interface.
Digital connectivity
The ability of technology to collect social network content, display RSS feeds, and display weather updates while promoting goods and services is another advantage of digital signage. To support the overall brand messaging, digital signage can also be utilized to show movies regarding goods and services. A new channel for customer involvement and feedback strategies is opened up by this technology.