No you don’t. This usually depends on the type of video you’re making, the industries you’re targeting, the level of audience sophistication, your level of comfort in front of the camera and so on. We would clarify this with you and advise you on the best practices depending on your situation. In terms of building a brand, showing your face in front of the camera is always advisable. Because ultimately, humans will always buy from humans. It’s one of the biggest advantages of selling with video. However for whatever reason, if you don’t want to show your face, then we have actors and voiceover artists who can be your brand representative. They can be hired as add ons to any of your video projects.