The right social media provider should understand your overarching business objectives, and show you how social media platforms can help you reach those goals. They shouldn’t be focused on posting and promoting posts for the sake of it. Rather, the right social media provider should be 100% focused on using social media to promote your brand, increase traffic and leads to your website, and drive advocacy and loyalty with your existing community.
It’s also important to find a social media marketing company in Sydney that’s committed to results. Too often, social media agencies use fluffy metrics to measure success: they might report on the number of likes that each post received or the number of comments on your post. However, unless this is playing into your bigger business objective, it’s not working hard for your business.
At AdVisible, we’re focused on more than vanity metrics. Our social media mavens capture your target audience’s attention on social media, and help translate that attention into more leads, sales, and repeat purchases. We research your users as thoroughly as possible to understand their needs and what kind of content they best respond to, both on organic and paid platforms.
A final word of advice: if a social media provider promises to grow your channels by thousands of followers overnight, run. This is a surefire sign that they’re buying followers. While it might look impressive, at the end of the day there’s no point promoting your product to a bunch of bots on Facebook.