Even if we have done nothing to lead to being rejected and it has come about unjustifiably, we can blame ourselves anyway. Thinking about what you might have done wrong – even if there is nothing you could have done to change things – can lead to a negative cycle of thinking. This means blaming oneself unfairly which, in turn, makes people think they don't have what it takes to avoid rejection in future. Self-confidence can suffer, as a result, which lowers the esteem of rejected people.