A licensed money lender can only advertise on the following: (a) online or print business or consumer directories, (b) registered website address, and (c) within the office premises. Promoting outside the three (3) channels is not allowed. This is one of the rules that can determine a licensed from an unlicensed one. An unlicensed moneylender may advertise on flyers, email, SMS, social media like WhatsApp and Facebook. So, beware and don’t respond to them. You can report them at 1800-2255-529.