The goal of search engine marketing (SEM) campaigns is for your company’s websites to rank at the top of any potential customer’s search results page on Google, Yahoo, and Bing. This means taking a proactive approach to advertising and targeting users who are actively searching for industry-related keywords, your brand name, or even those searching for your competitors. Paid search is a powerful way to get your ads up immediately and have the most prominence on the SERP (search engine results page). With search marketing, you can address multiple goals, including: Find customers at all stages of the buying cycle Create brand awareness Generate sales Gain new customers Our goal throughout the SEM process is to cost-effectively help you meet your conversion objectives with the best possible ROI. Together with a solid organic SEO strategy, paid search can help your business grow and thrive online.