Whether or not content marketing is valuable for your business depends on how your business creates and retains customers. At some level, nearly all businesses have content—for example, a website. Many businesses have found that digitally interacting with their potential and existing customers leads to improvements in customer perception, acquisition, retention, and overall satisfaction. These content programs can be incredibly sophisticated, with thousands of pieces of content, and many engagement channels—or they can be barebones and straightforward. What matters is that the content program is set up in a way that contributes to both the lives of their customers and tot the business in some way. The most successful programs are two fold: - First, they crate content that prospects and customers would be interested in regardless of whether they are interested in your business. - Second, they structure their digital experiences in such a way that simply being interested in and interacting with their content leads to revenue generating or retaining events for the business. With Parse.ly you can truly see what content is working for you, without getting lost in the data. Thanks to this easy data access, teams can enact a more data-driven content strategy, proving the value of content to the greater organization.