Not all analytic products have been designed to be embedded. Many of today’s embedded analytics and BI vendors built their standalone applications first so they are not purposely designed to be embedded into applications. Modern embedded analytics platforms don't deliver a set of monolithic tools. Instead, they support a full stack of integrated analytic functions — from reporting and dashboards to self-service analytics, alerts, collaboration, data preparation and machine learning on a unified, scalable architecture with common administrative and management functions. And unlike more restricted analytics platforms of the past that limited what users could do, newer embedded platforms give end users the freedom to edit visualizations or dashboards or to create their own. Also, they are designed from the ground up for the web, cloud and mobile delivery. Modern embedded analytics platforms also make it easier for developers to create custom analytic applications.