When creating ads for Instagram, you want to ensure that your creative speaks directly to the target audience. Ads should display a clear call to action and have high-quality visuals. Creatives should be kept short and concise – no one wants to wait through long adverts on social media. You can also use dynamic creatives, or multiple versions of the same graphic with different copy combinations to see which one performs best with your demographic. This will allow you to hone your brand message (with a little room for experimentation) and offer the best possible results!
It's also worth considering other forms of creatives such as videos or even TikTok content, if you feel it would suit your target market better than still images. The key is experimentation - testing different types of creatives and honing in on the most effective message is the key to advertising on Instagram. The team at Reform Digital can help you identify which strategies would work best for your goals, budget and audience.