Firstly, because we love donuts and firmly believe that if you love your product/what you do it will translate to your audience! (My husband -- and 1235 Donuts Chef -- Brad McDonald, claims to have eaten a donut for breakfast every morning growing up in Mississippi, and I don't doubt it!) Secondly, because no one else on Columbia Road is making donuts...there was a gap in the market that we were happy to fill!