In a sense, all storefront channel letter signs are customized because they all spell out the names of different businesses. But the customization goes beyond that. The font you choose for your channel letters is important. Different fonts can convey different qualities. A Westchase personal software services business needs to use a font that conveys professionalism, reliability, and trustworthiness for the channel letters on its storefront. A Missouri City pet store, on the other hand, probably wants a font that communicates fun, excitement, and familial love. This is why you need to work with local sign designers who are knowledgeable and skillful in the art of font customization.