These are a few thumb rules for making a table aesthetically pleasing: Make the right proportion of colors without making the image gaudy; The content, both visual and textual, should be organized neatly; Make your InDesign page visually pleasing without anything being crowded, disproportionate or out of place; Align the elements neatly.; However, this is not a full list of to-dos. You will learn to become creative and intuitive as you put your creativity to work and gain confidence with experience.