Setting a budget for PPC campaigns requires thorough analysis and planning. First, we determine how much you are willing to spend per month and the cost of acquiring a single customer. Based on this, we calculate the daily budget.We also consider the cost of keywords: the more competitive the keywords, the higher the cost-per-click will be. Our team uses analytics tools to assess which keywords and ads yield the highest returns. We start with a small budget and gradually increase it while analyzing results and optimizing campaigns.