A marketing research report is useful in both large and small organizations in any sector that deals with selling products/services. A report like this will enable them to recognize areas that are strong selling points and bring low-value/volume products to the forefront. This way they can juggle and decide if the products need to be revitalized and relaunched or scrapped fully. A good report covers all these factors and gives a SWOT (Strength, Weakness, Opportunity, Threat) analysis The well-received products/services are presented in a better format so that they are accepted by a wider customer base
The weak products are sent for testing and experimentation
The feedback will help organizations decide on future products/services
The threats will be eliminated as much as possible through heavier marketing or again revitalizing a product/service