Hello friends!Life is full of plot twists. The kind that make our personal stories more interesting and our lives richer. My story is no different. A few years ago, I found myself amidst big changes in my life—personal and work.  The universe was telling me it was now or never, do something you love. Do something you’re passionate about. Do something with purpose. So, with the brain power and support of friends and family, What’s Good was born.Here you can shop online with purpose, choosing from a curated selection of eco and socially responsible products from businesses that care, about you, their employees, and the greater good.  We’re different than Amazon. Where Amazon is impersonal, What’s Good is personal. Every product is vetted to be ‘good’. Which simply means each of the following has been thoughtfully considered:• Ingredients• Sourcing• Packaging• Quality/Efficacy• Certifications• The CompanyWhat’s Good works with small businesses and makers committed to better products that do no harm to the people that make them and use them. Products that do no harm downstream. Products that work as well as the products they replace. And where possible, products that don’t have to travel around the globe to get to you. Nearly as important, What’s Good gives preference to businesses that have a high standard of corporate responsibility to its employees, its stakeholders, and gives back to the greater good.While there’s often no perfect product or company, you can be certain the products and manufacturers that What’s Good represents are better alternatives to the traditional products they replace.  The goal is not to preach or eco-shame folks into choosing good products, but to be a trusted resource in your eco journey. More and more of us are socially conscious shoppers, we have the power to make great change just with our shopping dollars. When you shop What’s Good, you support not only this small business, you support a collection of small businesses and makers seeking to make a difference in the world by way of innovative products that do less or no harm to the environment, and by giving back to the greater good. It’s a win, win, win, win.Initially What’s Good will offer a limited collection of items for  home and business, but with your feedback, product suggestions, and support What’s Good 2.0 will include more business options, a baby & kids section, an artisan section, and much more.There are a couple of cool programs we’re offering right out of the gate such as our Give-Back, Send Back, and Seasoned Traveler programs. What’s Good 2.0 will also feature Fundraising for your local organizations.Send-Back — Use the packaging we send your products in to collect your used, non-lithium batteries, nail polish (it’s hazardous waste!) and all types of eyeglasses (prescription, sunglasses, readers). When it’s full, send it back to us to recycle or up-cycle. At our expense.Give-Back — At the end of our first year, we will donate a portion of our profits to organizations that work to advance environmental and social responsibility. PLUS, every time you choose a “Seasoned Traveler”  box – gently used packaging over a new box — What’s Good will plant a tree with our reforestation partner, One Tree Planted.If I can take just one minute of your time, please write to me with your product ideas and ways I can improve our service. On behalf What's Good, my deepest thanks for your support,Jennifer