There’s no one-size-fits-all answer to this question, as the KPIs for brand awareness will vary depending on the business and its goals. However, some possible KPIs for brand awareness include The percentage of people who are familiar with the brand The percentage of people who have a positive perception of the brand The percentage of people who would consider purchasing the product The number of social media mentions or hashtags The number of search engine results for the brand name The amount of web traffic to the brand’s website The number of news stories or articles about the brand