Different people visit your website for different reasons, so you’ll need to reach them in an effective way. Segmentation helps make this possible because it lets you identify and target any group of leads based on their events or properties. To get started with segmenting your visitors go into the ‘Visitors’ section of Dashly’s Lead database (left sidebar). There are several default segments there that should suit a lot of needs like ‘Has Name’ or ‘Has Email’. Click on those labels to see all contacts who match these filters!