As a Google Ads agency in Singapore, we are often asked about quality scores. Quality scores are important because they affect your ad rank and how much you pay per click. There are several factors that can affect your quality score, including the relevancy of your ad to your keywords, the quality of your landing page, and your click-through rate.
In addition, Google may also take into account historical data when determining your quality score. So if you have a long history of running successful campaigns with high click-through rates, you may be able to get by with a lower quality score than a new advertiser. Ultimately, there is no sure-fire way to guarantee a high quality score, but by keeping these factors in mind, you can help improve your chances.