The goal of EVA is to quantify the cost of investing capital into a project or firm and then analyze whether it generates enough cash flow to be a profitable investment. Similarly, the goal of ROI is to measure the return on investment from a project, by comparing the net gain generated to the amount of capital invested. ROI measures the return on the total amount of capital invested, rather than just the return on the capital used to finance a company's core business operations. Unlike the EVA, it does not take into account the cost of capital or the opportunity cost of some other capital investment.