There are a myriad of platforms offering social media marketing certifications, catering to gaining proficiency in a specialist area, or foundational skills for those just starting out.
Coursera, for example, offers a social media marketing professional certification from Meta. The program teaches students how to build a following and manage social media accounts, how to craft effective Instagram and Facebook ad campaigns in Meta Ads Manager, and how to assess the outcomes of social posts and ad campaigns.
HubSpot also runs a free social media marketing certification course, centering on social media strategy development. The course covers how to: extend your reach, measure ROI, and how to leverage social tools and technologies to amplify brand awareness.
Cornell University has also developed an online, three-month long social media marketing certificate program where students learn how to develop social media marketing campaigns, influencer marketing, and how to craft a distinctive brand voice. Successful completion in the program culminates in a final project where students can apply the knowledge gained throughout six core courses.