We can speculate, but we’re not going to say anything else about it. The thing to be aware about with these core updates is that Google provides a lot of information on what they could and could not be.
Core updates are really Google’s attempt to improve the search results at scale, because the whole point of that is they’re designed to ensure that overall Google is delivering on their mission to provide the best relevant and authoritative results possible based upon changing schemes and based on their better ability to use algorithmic learning.
Google has millions of baby algorithms. All of them can focus and emphasize one thing over another all the time. So there’s never really big trends. We’ve seen trends over the years because we’ve been able to make correlated patterns.
But honestly, end result is Google has refined search intent, changed search intent or triggered certain parameters, which emphasize one part of the algorithm over another. And we just have to, based on trial and error, understand what that’s done and give our best guesses on how we can improve or recover loss rankings.