There are 3 main ways we measure your return on a SEO campaign: rankings for your selected keywords, organic traffic from Google & Bing, and most importantly, how many leads are coming through to your business. We measure and report on your rankings using SEO rank tracking software. Also, we look at your organic search traffic using Google Analytics – meaning we measure how much additional traffic you get strictly from organic (not Google Ads or pay per click) search. Lastly, we measure how many leads are coming into your site from contact forms and phone calls. At the end of day, we know that the real measure of success is sales revenue.