The easiest way to get your events to appear on Google is to post them on specialist events sites such as Eventbrite and Eventable, or on Social Media platforms with event options such as Facebook. By doing this, you send Google an excellent indication that you are organising an event and you provide it with the information necessary for the Event Box (Event Carousel).
Of course, as with every element in Google’s Search Engine Results Pages, Google’s algorithms decide whether your events appear in a user’s search query or not.
Here are three techniques that Google suggests to help ensure your events appear in Event Boxes (Event Carousels).