Every entrepreneur wants to know how to make a pitch deck for a startup. A startup is always a new idea and the purpose of pitch decks is to make an impression and create a wow effect. At the same time, it is important to identify the problem and not just to say that it exists, but to give real arguments; appointing the solution — presenting an effective solution to the problem.   Storytelling techniques work well for demonstrating how a new idea helps to solve an existing problem.   Effective pitch-deck for a start-up requires research of a possible market and target audience; product/ service and its best features presented to the audience; business plan introduction, financial characters detalization, since profit is often the most important goal for partners, talking finance is essential. Charts, metrics, and ROI are valuable figures as well as the position startup has taken in the market, how dynamically it is growing and how much it will grow thanks to new cash injections.  Infographics and the use of design help to stand out. It is the best practice to use simple and understandable text in large font on a contrasting background. Short sentences are used to avoid slide overload, and visual elements and graphics present the idea better than words. The trend of minimum words, only "talking" numbers and graphic elements are getting popularity.   Investors pay attention primarily to the team, the availability of technology, expertise and understanding of the market, so it is worth focusing on these slides. It’s important to raise interest and inspire angel investors with the idea of a startup, to show that an interesting niche and ready solution is found.   Hard work is required, and  it's worth focusing on the facts that increase brand reliability. Famous brands as partners, recognizable customers, the revenue, the number of transactions, recommendations and reviews — everything that can be visualized, measured and used in the company’s favour is appropriate.  The powerful presentation that impresses investors usually includes a beautiful and well-composed pitch deck. However, a startup with an unsuccessful product will not be rescued by beautiful slides, but a startup with a good product stands out due to thoughtful design, aesthetics and meaningful content.  Competitor analysis, not criticism but fair analysis, including mentioning competitors' strengths, let investors know that the company performed enough research and understands the market and is ready to enter the competitive market by offering even better solutions. Not criticism, but fair market analysis allows to make idea or product better and impress investors by knowledge of the industry.   A story about the team shows that the product is in the hands of professionals and will be executed by experienced staff, that have worked on similar projects and know the industry.