When you open an account in Google Analytics, you should input a few details such as: Property: Property in Google Analytics could be the digital counterpart of any kind of real-world property. For instance, a website/mobile app address could be a Property. Each website or mobile app should have its own property created in GA. View: Views consist of reports on the properties you are tracking. It’s a collection of customized reports pertaining to your website or mobile app. You can create a View on any specific type of traffic.