Neds was established in 2017 and serves the Australian sports betting market. It was acquired by GVC (now Entain) in 2018 for $A95 million. Entain is a British sports betting and gambling company. It is listed on the London Stock Exchange. Entain operates consumer-facing brands in the online gambling industry, including bwin, Betboo, Ladbrokes Coral Group, and Sportingbet.