Our premium bamboo fiber is vastly different and far superior to other fibers. The idea that thread count is an accurate measurement of softness, durability, and quality is a misconception. Rather, the quality of the raw fiber and the weave of the material are the most important factors. Our 300 thread count bamboo material features a buttery sateen weave and is softer than even the most luxurious 1,000+ thread count Egyptian cotton bedding. You can read more about thread count here.