Simple. We are the manufacturer.
Since we are bringing discount eyeglasses from the factory directly to you, via the internet, we don't have the additional overhead constraints and expenses that the traditional non-discount eyeglass retailer will have. We have eliminated distributor and wholesaler mark-ups on our whole line of discounted eyeglasses and prescription sunglasses along with the costs of retail space, behind-the-counter employees, and warehousing. Thus the steep discount is passed on to you, the general public.Cheap glasses online is what we are.