TLDR: Coffee lots and lots and lots of Coffee Our team stays up-to-date with the latest developments and changes in Google’s nightmarish everchanging algorithms through regular research, drinking coffee, industry events, drinking coffee, and ridiculous amounts of reading while drinking coffee. (OK some of us drink Mt. Dew) We also have a dedicated team of experts who continually monitor search engine guidelines to ensure our strategies are in compliance with the latest best practices.  We also have the blessing of being able to monitor a large amount of websites and their results. While some SEO publications are writing about the recent changes we’ve often already identified the changes, and are moving to adjust our strategies before they even publish their articles. We’ll get up in the morning after having identified the problems, developed counter strategies (if necessary) and have a cup of coffee while reading their articles. But here’s the real deal. We don’t usually worry about algo changes. If you have a commitment to excellent quality content, natural link acquisition strategies, and constant focus on user behavior (meaning you create content users want to interact with), Google will love your site because people will love your site. Algorithm changes are most concerning to black hats and cheaters.