There are two main types of local search citations. Structured and unstructured citations are their names. If you want to build successful citations, first you must understand the types of citations.
Structured Citations
A structured citation will list your business’s name, address, and phone number (abbreviated as NAP.) The page that this is located on will be built around that information. This is usually done on social media, or sites such as Yelp.
Unstructured Citations
An unstructured citation is a more casual mention of your NAP. A blog post can casually mention the NAP, but usually, the post is not about your business. For example, a blog is writing about the top 10 restaurants in your area. It would describe the restaurants, and put in the NAP. Your NAP is mentioned, but the post is not structured around it.