They used to call their product “Amla c,” but when evidence became clear that vitamin C was being misidentified by coeluting Mucic acids, they changed their product name from “Amla c” to simply “Amla.” until further studies either bear it out or help them understand Amla’s ascorbic acid content better, they have distanced themselves from marketing their amla as a measurable source of vitamin C and prefer to just present it for its use as an antioxidant.