SEO optimization is a set of works to improve the site to increase its ranking in the search engine.The result of successful site promotion is to bring the site to the top of search results, increase traffic to the site, increase the number of requests from potential customers, increase the image and brand awareness.Rules and conditions for optimization (promotion) are created by search engines. Each search engine has its own algorithms, which are regularly updated.The ranking formula is kept secret, but specialists with extensive experience know what algorithms work and factors carry weight. Thanks to a competent approach, you can significantly improve the site’s position in the main search queries.A very important part of promotion for search results is user behavior, user-friendliness and native interface, and page loading speed. Due to the growing number of internet resources, the complexity and refinement of algorithms, and the development of technologies, the need to promote and refine resources is steadily increasing. As a result, internet portals and websites need to publish and optimize content for their target audience, making it as interesting and easy to understand as possible.