Wholesalers are specialised buyers and sellers with many connections, and therefore have access to channels that hoteliers often cannot access directly. Another advantage is that you have certainty about your earnings; the hotel rooms have already been sold to the wholesaler. It is then up to the wholesaler to actually sell the purchased rooms. If you do not want to get too involved in the online distribution strategy of the hotel, it can be interesting to enter into a contract with these parties.