For embroidery, the best choice of unit is stitch count. For example, your machine can produce from 20,000 to 30,000 stitches per hour, which means for 20,000 to 30,000, it costs $20.67; so, for 1000 stitches, it cost between $0.68 to $1.03. Now, this should be your standard pricing per 1000 stitches.