Once you’ve picked a marketing automation platform and given it access to your data (e.g. connected your social media and website analytics), here’s how to proceed: Start with audience segmentation. It will help you identify your customer personas and audience engagement channels. Utilize Customer 360-view to analyze customer journey and set up your lead management dashboard to identify processes that can be automated. Marketing Creatio offers both of these as composable apps that you can tailor to your needs. Set up workflows to automate routine marketing processes and lead nurturing. From there you can tweak and change your operations based on your marketing results and the platform’s analytics.