The choice between creating a dedicated landing page or directing traffic to your website depends on your campaign’s goals. If you seek a focused and conversion-driven approach, particularly for specific promotions, products, or lead generation, a dedicated landing page can provide a streamlined user experience and often lead to higher conversion rates. Conversely, if your website is already well-optimized for conversions and your campaign aims for broader brand awareness or provides comprehensive information about your business, directing traffic to your website can be a suitable choice. The decision should be aligned with your campaign’s objectives and the user experience you want to deliver.