You should start using Analytics today if you’re a marketer looking to promote your product or brand on TikTok. You can make great use of this tool no matter your industry. For example, if you’re selling hair products to females in the US, you can track your marketing campaign through TikTok analytics. If most of your engagement comes from males residing in Canada, you know it’s time to rebuild your marketing strategy. Each detail of the metrics you find on your analytics page can help you achieve better results. For example, knowing what type of content received the most reactions or views will help you better understand your audience’s needs.