The only way for a brand to guarantee that its organic cotton is truly organic is to be certified itself, so that the whole chain is checked and verified. Organic cotton guarantees that the cotton is grown according to the rules of organic agriculture, without GMOs, without toxic chemicals and with reasonable water management. Organic/Fairtrade cotton is the most ecological, ethical and sustainable version available. GOTS organic cotton protects soil, water, biodiversity and the health of farmers, workers and users, while giving a higher price to farmers, making it both environmentally friendly and ethical.