While Beats headphones were very popular, Apple actually purchased the company because they were interested in their streaming service. At the time, Apple was making everyone purchase songs and albums on iTunes. Spotify was around and popular, but the Beats streaming service was particularly good at finding and suggesting new music to listeners. Apple bought the company and eventually turned the Beats streaming service into Apple Music. Apart from that, Apple used many of the Beats design systems to create their own sets of earphones and headphones. It’s because of Beats that we have the Apple AirPods.