Overall, the most popular soda brands in the soft drink industry in the 1960s are widely recognized as Coca-Cola and Pepsi.
But while Coca-Cola Company and Pepsi company managed to sell the most units in the 1960s and the decades beyond, smaller soda brands like 7-UP, Fresca, Moxie, Mountain Dew, Bubble-Up, RC Cola, Jolt Cola, Vernor’s Ginger Ale, White Rock, and Buffalo Rock were all varyingly popular as classic sodas in that decade.