Keywords in specific industries serve distinct purposes: Market Segment: Broad keywords indicating the industry's offerings, like 'clothes' for a clothing brand. Customer-Defining: Phrases targeting a specific audience, such as 'clothes for men' or 'clothes for teens.' Product: Keywords including brand names that generate high conversion rates within brand loyal niches. Geo-Targeted: Location-based keywords beneficial for local businesses, catering to users looking for local information, like 'where can I buy [product] in [location]