It's important to note that visual design doesn't typically come under the UX design process; that's the role of the user interface (UI) designer. So, once I've taken care of the layout and information architecture, the UI designer steps in to handle the aesthetics. UI designers also have a solid understanding of the user's needs and goals, but their speciality lies in the user's visual experience. Based on the UX designer's wireframes and prototypes, they design all the visual aspects of the product interface, such as color, typography, and spacing, as well as the interactive touchpoints that the user encounters, such as buttons and scrollbars.