When selecting a color for your logo, it’s better that you start off your logo design in black and white as you want the logo to be what people remember and not the color. You can then select a color palette that will set you apart from your competitors. Ideally, you don’t want to use the same tired color combos that everyone else in your industry uses. Lastly, also consider where your logo will be displayed. Some colors don’t look the same between print and online materials.