You could be offering the best product on the market but if no one knows about it and you don't do the proper work to promote it, you risk losing the opportunity of making revenue. While coming up with a clear cut strategy may seem difficult at the start, there are a number of low-cost methods to actually help you market your product:
Create a unique introductory offer for new products
Offer exclusive previews to loyal customers
Promote your product through email marketing
Run a social media competition
Write a blog post about your product
Share existing customer reviews for promotional purposes