Here are the components of every well-written call to action:
25. Singular: It is important that your text contains only one single call to action that is direct and clear. If you have more than one, it confuses your reader and leads to less follow-through.
26. Visible: Though you only have one desired action you want the reader to take, you can include the call to action multiple times on the page. Make sure it is visible and easy to see.
27. Promise: Make sure to promise your reader something within your CTA that fulfills a want or need that they have.
28. Button: Making your CTA a button that allows the reader to simply click it and complete the action makes it more likely for them to complete.