Although multi-channel marketing brings many benefits, there are also limitations to consider. One of the main limitations is the requirement for large costs and resources to manage and maintain multiple communication channels. Integrating channels can also be challenging, especially when there is a lack of synchronization between the channels. Furthermore, tracking and measuring the effectiveness of each channel can become complex and require high expertise. If not implemented correctly, multi-channel marketing can lead to resource dispersion and failure to achieve expected results.