Online marketplaces are the most popular place for users to purchase goods online, making them a critical channel every brand should protect.Monitoring your brand on online marketplaces is important to ensure your company’s image, credibility, and overall value isn´t comprised by bad actors. Failure to monitor your brand on online marketplaces can result in the loss of revenue from the company, as well as potential legal repercussions.Having a strong online presence and perceived credibility is crucial in today’s digital age because it affects prospective customers’ purchase decisions: they’ll only buy products and services from businesses they perceive as trustworthy. You won’t sell to them if your brand has a weak online presence and/or a tarnished digital reputation on online marketplaces.