Women of all skin types should moisturise as often as required with products suited to their skin type. Usually this means twice a day: once in the morning with a day cream and once before bed using a night cream. If you’re in a cold or dry climate and find that your skin is feeling tight or that your skin is pulling, apply your face moisturiser more frequently. If you don’t choose a moisturiser formula with SPF, remember to give your day cream at least 10 minutes to absorb into your skin before applying your sunscreen. Additionally, the best way to apply your face moisturiser is to use a patting motion; this will help the cream make its way deeper into your skin, resulting in more significant results.