The differences between the two web design options boil down to design flexibility. With a framework site, we are, in essence, telling you how the site will look as we apply your brand to our proven framework. With a custom site, you are telling us how you want the site to look. The structure and design of a custom website start from scratch and are entirely flexible. The SEO strategy and content development are the same for both the framework and custom site options. Both are mobile friendly.