We would like to give you a few points here on how the panel can help you for your company: It helps companies improve their visibility The Knowledge Panel often appears in searches for companies or products. If your company name appears in the panel, it means that your company has good visibility in this search. This can help you drive more customers to your website and increase your conversion. It provides important information about your company The Knowledge Panel contains important information about your company such as its name, contact details, opening hours and website URL. This information is very useful for potential customers and can help users to choose your company. It helps you stand out from competitors In some cases, multiple knowledge panels appear in the SERPs when there are multiple companies that are relevant to a particular search query and keyword. In this case, having your panel appear on the SERP can help you stand out from your competitors and potentially drive more customers to your website. It offers the opportunity to increase engagement with social content The Knowledge Panel often contains links to social media such as Facebook, Instagram, Twitter and co. If users click on these links and interact with the content on your pages (e.g. likes or shares), this can have a positive impact on your ranking in the SERPs. It can also help you gain more followers on your social media pages.