Affiliate marketing has been around for quite some time, way before the pandemic, but the past few years have certainly increased its importance in the market. Many sites recorded a COVID-19 bump in affiliate sales, and as the industry continues to evolve, the competition will only become stronger.
But here’s the kicker: The gaining popularity of affiliate marketing fueled by the pandemic wasn’t just a moment in time — it has changed consumer behavior for the long term.
According to Influencer Marketing Hub, data from Statista shows the projected expenditure for affiliate marketing in the United States could reach $8.2 billion in 2022, which is an increase from $7.4 billion in 2021. That’s up significantly from only $2.5 billion in 2012.