Here are some of the strategies one can use:
Create topical content that has the potential to go viral. Some trending examples are controversial ideas, posts that incite emotions, etc.
Create well-researched content with the purpose of educating the customer in an interactive way. It can be short or long-form content depending on the business and customer preferences.
Use unique CTAs instead of generic ones. Some examples are – testing different colours on CTA buttons, offering some benefit to the customer, if s/he hits the button, and so on.
Choosing guest blogging for increasing organic traffic.
Diversify by giving importance to all forms of content – blog, video, social media, podcasts, etc.
Update and repurpose content regularly.