Advertising costs in Canada vary depending on the medium and marketing strategy employed. However, recent forecasts indicate a significant increase in digital advertising spending. In 2021, it is estimated to reach 9.58 billion Canadian dollars, representing a growth from the previous year. This upward trend is expected to continue, with projections indicating that digital advertising expenditure will reach 12.19 billion Canadian dollars by 2024. The evolving digital landscape highlights the importance of companies understanding the changing advertising market and adjusting their budgets accordingly.