A perfect elevator pitch should be between 20 and 90 seconds. That may not seem like much time, but most people can say around 100-150 words in 20 seconds and as many as 657 words in 90 seconds. That’s a lot of words. ‍Keep in mind you’re working with a finite amount of time. Whether you’re actually making an introduction in an elevator or somewhere else, you don’t want to waste anyone’s time (or bore them), so create a quick and powerful pitch that’s as short as an elevator ride.