There are several factors to consider in determining the cost of your content marketing efforts. To give you an idea, here are some data to consider:
- For content research, a provider charged necessary audits from $100 to $200 in 2019. A content review is essential in content marketing to identify the areas that need improvement and provide direction to your strategy.
- For your blog, social media, and website content, you can spend $100-$2,000 for a 2,000-word post. However, some writers are willing to create your content at a rate of $1 to $2 per word. If you want to rank your content in search results and entice more clients, you must be prepared to spend $2,000-10,000 per month or higher.
- You should update and optimize your content periodically to retain its search engine ranking. The pricing for content updates also ranges from $2,000 to $10,000 per month.