Ans. Digital marketing has transformed the field of marketing management in several ways:1. Targeted Advertising: Digital marketing allows businesses to target specific demographics, interests, and behaviors, enabling more precise advertising and higher conversion rates.2. Increased Reach: With digital platforms, businesses can reach a global audience, breaking geographical barriers and expanding their market reach.3. Real-Time Analytics: Digital marketing provides instant access to data and analytics, allowing marketers to track campaign performance, customer behavior, and make data-driven decisions.4. Cost-Effectiveness: Compared to traditional marketing methods, digital marketing often offers lower costs, making it more accessible for businesses with limited budgets.5. Enhanced Customer Engagement: Digital marketing channels enable interactive communication and engagement with customers, allowing businesses to build stronger relationships and gather valuable feedback.