The constant decline in the number of births is now making itself apparent in the number of graduates. In addition, fewer and fewer graduates are interested in an apprenticeship, often because of prejudices: low pay, hardly any say in the matter, poor chances of promotion and insufficient support – these attributions are now outdated but are still often associated with an apprenticeship, particularly in construction or manufacturing. Smaller companies in particular are not always skilled at presenting themselves in a contemporary way and making themselves attractive to potential apprentices.