In my experience, body spray is best applied as part of your morning routine or post-workout. Basically, any time you’d take a shower. That’s a handy method because the areas you’ll want to target (chest, torso, underarms) are easiest to reach shirtless- which is often tricky to do in public! Think of body spray as more of a freshening pick-me-up than something that’s designed to provide a day-long fragrance.