When a video marketing campaign fails, it’s usually because the message, offer and strategy are not aligned with the brand values. And while the videos may look stunning, they don’t drive any meaningful results. Watch this video to learn more. This creates an inconsistency even though they might generate some sales. As a result, as soon as the business stops making videos, the flow of leads and sales stops with them. We take a different approach by starting with your message, offer and your sales process. This makes our videos long-term assets for your business rather than just short-term attention grabbers. Making a sale requires more than just grabbing attention. It requires educating your audience and building trust with them first.