When it comes to choosing an automated bidding strategy for your campaign, there are several options available to you. One popular strategy is Target CPA, which allows you to set a target cost per acquisition and let Google automatically adjust your bids to achieve that goal. This is a great option if you have historical conversion data and a clear understanding of what a conversion is worth to your business. Another option is Target ROAS, which focuses on maximizing your return on ad spend. This strategy is ideal if you have a clear understanding of your profit margins and want to optimize your bids to achieve the highest possible return on your advertising investment. Ultimately, the best automated bidding strategy for your campaign will depend on your specific goals and the data you have available. It's important to test different strategies and monitor your results carefully to ensure you're getting the best possible ROI from your advertising efforts.