Ad quality refers to how well an ad meets the standards set by the advertiser. These standards can vary depending on the type of product or service being advertised, but generally speaking, ads that are well-made and relevant to their target audience are considered to be high quality. Poorly made or irrelevant ads, on the other hand, are said to have low ad quality.
There are a number of factors that contribute to ad quality, such as the creativity of the ad, its production values, and its overall effectiveness in communicating its message. Advertisers typically put a lot of thought into creating high-quality ads in order to ensure that they make a positive impression on consumers and help sell their product or service.