A strong, consistent omnichannel presence reduces friction along the customer journey, building and strengthening brand associations quickly. ALDI’s omnichannel strategy has been to meld its online and offline channels, investing in services like click-and-collect, letting a customer shop online and pick up their order from the store.
As a part of this effort, ALDI partnered with delivery services like Deliveroo and Instacart, which let shoppers who live far from its stores buy items as though they were physically present. Some of these services also let people access features such as click-and-collect, so they can customize their experience to best fit their needs and wants.