Grom is a gelato and coffee shop chain based in Italy. The company was founded in 2003 by 3 friends, Federico Grom, Guido Martinetti and Paolo Benassi. The name ‘Grom’ derives from the nickname of Federico Grom, one of the founders.
The company started out with just one store in Turin but today has over 100 stores across Italy as well as international locations including New York, Paris and London.
Grom takes a traditional Italian approach to gelato making which involves using only natural ingredients and no artificial flavourings or colours. The company also works with small farmers and producers to source its ingredients.
In terms of flavours, Grom offers both classic and innovative options. Some of the more unusual flavours on offer include gorgonzola cheese, saffron and olive oil. You can also find seasonal flavours such as chestnut or pumpkin available at certain times of year.
What makes Grom stand out from other gelato brands is its commitment to quality and tradition. By using only natural ingredients and working with small producers, Grom ensures that its products are of the highest possible standard. So next time you’re in Italy (or New York, Paris or London), be sure to stop by a Grom store for a delicious taste of authentic Italian gelato!