Retina works best with companies whose customers have repeat purchase behavior. This can include, but is not limited to: eCommerce, retail, CPG, financial services, healthcare, and even paid smartphone apps. In addition, customers ideally have 10,000 repeat purchases, 18-months or more worth of data, and customer identity resolution. Retina’s models use orders data and customer attributes, so we have integrations with Shopify as well as CDPs like mParticle or Segment to make data transfer a breeze.