Content marketing consists of a wide breadth of responsibilities, knowledge, and creativity that accompanies digital marketing objectives. When people ask us, “what is content marketing”, we typically tell them all about it is understanding trends and comprehending data — putting these two pieces of information together in order to craft digital content marketing pieces that convert your target audience into customers. Marketing has changed a lot over the years, and as the younger generation begins to accumulate enough buying power, it’s important to understand how to market to them effectively. There has been no better way than through content marketing.