Applying fragrance directly to your skin post-shower—right after you've moisturized—is a great way to extend the wear time. "Fragrance binds to the oils in your skin, so applying it after your body lotion or oil creates a better surface for the scent molecules to bind to," Henry Rose co-founder and CEO Melina Polly told us. "Fragrance lasts longest when your skin is hydrated, making the best time to spritz right after your shower or bath."