A staple in Google Adwords interview questions for experienced, be prepared to answer this one.   The following are the areas for online ads that will help to target the marketing campaigns even more precisely:  Keywords: Words or phrases related to products and services that are used to display advertisements whenever customers search for such terms or visit related websites.  Gadgets: Your advertising can display on various devices, and you can control which gadgets and when they appear.  Ad timing: Display your advertising at specific days or times of the week, and set the frequency with which they show.  Geographic location: Selection of the appropriate consumer geographic location to reach the advertisement.  Language and Age: Choosing the appropriate age and language of business customers.