As with most things, if you have the time, energy, knowledge, tools and desire, you can do just about anything yourself, but most people are lacking one or a few of these items. You can do your own taxes, too, but most of us have someone who is a professional in the industry do them for us so we don’t miss a deduction (which would cost us money). The same applies for these services. To maximize their effectiveness and efficiency (which in the long term saves you money), it is best to use a professional company (especially one who has extensive experience – as 4Spot Marketing does).