Multi-level marketing, or MLM, is not a synonymous term with social selling. Unlike MLM, social selling does not require you to recruit people to join your organization, and you do not sell people products with the expectation they will then resell them to others (this tends to be a central tenet of MLM). Social selling is much more like everyday ecommerce, the only difference is that social sellers use social media platforms to market themselves and (often) facilitate actual purchases.