Instagram creator shops will allow users with regular accounts to sell merchandise on their profile. These shops are an extension of Facebook and Instagram shops that debuted in 2020. Before, these shops were only available to business accounts. Soon, however, any user will be able to create their own store on Instagram.
“We see a lot of creators setting up shops too, and one part of being a content creator business model is you create great content, and then you can sell stuff, and so having creator shops is awesome,” Zuckerberg said.
So, if your grandma wants to sell her latest knitting project on Instagram, she can go ahead and do so!