Purite soaps are handmade from natural unrefined vegetable fats. By adding sodium lye in an amount less than in commercial products, and thus less than would be needed to saponify all the fats used, we get a soap that is slightly softer than industrial soap, but certainly much richer in free fats. Because in the last stage of saponification, those most valuable oils (e.g., argan, jojoba, castor oil, etc.) are added, they are the ones that naturally lubricate and moisturize our skin. PURITE soaps – do NOT contain any artificial colors, preservatives, emulsifiers and other substances harmful to human skin and the environment.