High-quality links are a MUST. Linking, whether it be backlinks, external or internal links, is at the very foundation of effective SEO. But not all backlinks are equal.
Backlinks - also known as inbound links - are links to your website from another website. One of the first rules of SEO is that getting quality backlinks can help determine your authority and trustworthiness online. That way, you’re likely to rank higher in search results. Naturally acquiring links to your website from high-quality websites that are relevant in your industry or region can boost your site’s value. Whereas, low quality and suspicious links (typically attained through blackhat tactics) can have a negative impact on your SEO.
In SEO, link building is the process of creating new quality backlinks. And as many search marketers can confess, it can be a challenging strategy. Link building, when done well, requires creative thinking, data-based insights, and commitment. To continue to create quality links, you need a strategy that may include editorial links, outreach, guest posting, brand citations, and competitor analysis. If you want to consistently acquire links and outshine your competition, consider using an SEO service that can not only put in the hard yards but monitor, and track the impact of your link building activity.