Having any items returned from a direct mail campaign is frustrating, but it is important that you respond to this by running suppressions on your databases. Without taking this future step, you can compromise your future campaigns in a number of ways: You waste valuable budget sending mail-pieces to people who are either uninterested in your assets, or actively don’t want to receive them You can damage your customer reputation by continuously sending mail to people who don’t want to receive your materials You risk breaching data protection laws and regulations by keeping the contact information of people who have opted out of your marketing, opening your company up to fines and penalties By enlisting our DM360 service to run suppressions on your behalf, we ensure that any returns you receive are reflected in your databases. This means all future campaigns are kept as efficient, optimal and secure as possible.