Auto insurance is one of the most competitive and costly niches in the insurance industry. There are a variety of factors that can influence the CPC (cost per click) of an auto insurance ad, including the region, the type of coverage, the insurer’s reputation, and the type of media used for the ad. However, even with these factors in play, auto insurance remains a high CPC niche. - One of the main reasons is that it’s a necessity. While people may balk at the thought of having to pay for auto insurance, they know that it’s something that they must have in order to drive legally. As a result, they are more likely to click on an ad that offers auto insurance. - Another reason that auto insurance is a high CPC niche is because of the risk associated with it. Insurance companies have to assess how likely a person is to get into an accident and then determine how much they should charge for coverage. This makes auto insurance a much more expensive product than other types of insurance. - Finally, auto insurance is a high CPC niche because of the competition for ads. Because so many people need auto insurance, there is a lot of competition among insurance companies to get their ads seen. This drives up the CPC because companies have to pay more for ads that are seen by potential customers. Overall, auto insurance is a high CPC niche. It’s a necessity for anyone who drives, and there is a lot of competition among insurers for ads. This drives up the CPC, making it one of the most expensive niches in the insurance industry.