As Chinese goods and artwork began to be imported to France and the rest of Europe, it sparked a wave of orientalism that profoundly influenced art and design and still has relevance today.
A French term describing designs inspired by Chinese and Asian art
As the reach of Western economic power expanded, European merchants started importing Chinese porcelain, silk, and other luxury goods to Europe, igniting a fascination with all things Chinese. This phenomenon reached its peak in France, where artists and craftsmen began to incorporate Chinese motifs into their work. This blend of oriental styles seen from a European perspective took the name of “Chinoiserie”, the French word for “China-style”.
It’s closely associated with the Rococo period
The popularity of Chinoiserie grew rapidly across Europe and reached its peak in the 18th century, during the Rococo period which incorporated many Chinese-inspired motifs and themes. Both styles focused on leisure and pleasure and Chinoiserie Rococo often featured pagodas, dragons, and bamboo as well as Chinese landscapes and figures. It was popularised in France during the reign of Louis XV, who was known for his love of Chinese culture and art.
It relates to Europe’s and America’s fascination with exoticism and orientalism
As trade became more global, Asian art and luxury goods fascinated the upper classes who were captivated by the exotic and mysterious crafts coming from the East. Chinoiserie was a way to incorporate this style into European design, resulting in a Western interpretation of Chinese culture rather than an accurate reflection of its true aesthetics. Its influence on the decorative arts of the time was significant, and it continues to be a popular design genre today, particularly in interior design.