Several factors contribute to the ranking of content on Google. Here are some key elements: Relevance: Content that aligns closely with the user's search intent and provides valuable information tends to rank higher. Understanding the target audience and crafting content that addresses their needs is crucial. Keywords: Strategic use of relevant keywords throughout the content helps search engines understand the topic and context. It's important to incorporate keywords naturally and avoid keyword stuffing. Quality and Engagement: High-quality content that is well-written, informative, and engaging tends to attract more user interaction, such as longer visit durations, lower bounce rates, and social sharing. These signals can positively impact rankings. Backlinks: When other reputable websites link to your content, it signals to search engines that your content is trustworthy and valuable. Building a strong backlink profile can enhance your content's ranking potential. Technical Optimisation: Ensuring your website has proper technical optimisation, such as fast loading speed, mobile responsiveness, and crawlability, contributes to better ranking performance. User Experience (UX): Google values a positive user experience, so factors like intuitive navigation, clear structure, and easy-to-read content can improve your ranking potential.