Ploom is a brand developed by JTI that specialises in producing high quality heated tobacco systems and heated tobacco sticks. The Ploom devices work by heating the tobacco within the Evo sticks to the optimal temperature, without burning or igniting them. This releases an inhalable vapour containing nicotine and the distinctive taste of rich, roasted tobacco which in turn offers a similar feeling to smoking cigarettes. Due to this Ploom devices are a great choice for those who are looking to move away from smoking towards a cheaper, more sustainable method of consuming tobacco.