Similarly to radio and cinema, which constricted their audiences, magazines sacrificed their large readership for smaller, specific audiences that could be assured advertising. Some magazines, such as Life and Look, had broad appeal from the beginning; others, such as Modern Screen and Film Daily, targeted specific groups of people like movie fans or actors. Television changed things again: it allowed magazines to reach more people than ever before, but it also made them focus on what mattered most to these people. Magazines still have relatively small audiences compared to television, but those audiences are much more valuable because they're more selective. Television also affected how magazines were produced. Since television was a visual medium, it had an impact on how stories were presented. Magazine editors began to emphasize visuals over text because that's what viewers wanted. Also, since television was planned well in advance, magazines had to be too. Plans for articles, photographs, and videos were included in the layout of each issue so that when they came out they would be exactly what the audience needed at that moment. Finally, television influenced what topics people read about. Before television became popular, people didn't know about many subjects other than politics and sports. But since everyone knew about these two things already, they looked to magazines for information on other topics too.