Affiliate marketing is commonly thought of as a passive income stream. In this article, you’ll see how affiliate marketing can be a great way to make money online that requires active participation from affiliates. In the past, affiliate marketing was easy to set up and required minimal effort from marketers. However, with increased competition in the space, brands are getting more picky about who they allow onto their platforms. This has led to an increase in the amount of work involved in creating successful referral links, promotional content, and landing pages.