So many factors go into a great fashion ecommerce site, but arguably the most important element is creating a memorable user experience, all the way from product discovery to checkout. This could be through a user-friendly interface, high-quality images, detailed product descriptions, personalized recommendations, seamless checkout functionality, and responsive customer support. Every touchpoint in the shopping journey is crucial to ensuring that your customer is satisfied with their experience and wants to return for more. Cheque out our Case Study page to discover more examples of fashion brands who are building unforgettable user experiences on BigCommerce.