Ecommerce keyword strategy requires a multipronged approach. In addition to uncovering high-intent keywords for product and category pages, ecommerce SEO agencies can help you establish a comprehensive keyword portfolio encompassing various stages of the buyer’s journey.Here’s how our ecommerce SEO experts do it:Market and Competitor AnalysisWe analyze your market space and competitors to identify keyword opportunities and gaps. This gives us insight into the terms your competitors are ranking for and the areas they may have overlooked.Understanding Customer IntentWe delve into the search intent behind different queries. By understanding what your potential customers are looking for, we can target keywords that match their intent, whether they’re ready to buy or just starting their research.Long-Tail Keyword DiscoveryLong-tail keywords are often easier to rank for and more specific, which means they can drive highly qualified traffic to your site. These are particularly useful for product descriptions and niche content.Seasonal and Trend AnalysisWe keep our finger on the pulse of your industry to identify timely keywords that can capture traffic spikes during peak shopping periods.Continuous Optimization and RefinementWe continuously refine and optimize your keyword strategy to align it with current search behaviors and market trends.Integration With Content StrategyWe work with you to incorporate keywords into your content, enhancing its relevance and readability for both users and search engines.By following this process, we help you build a keyword strategy that not only targets the right terms but also aligns with your overall ecommerce goals, driving traffic and conversions.