You’ll get:  24 step-by-step lessons,  each averaging just 5 minutes in length (with transcripts). Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Joanna researches and analyzes voice of customer data the way she does.  A completion badge for LinkedIn, so you can show the marketing world you know your stuff.  PLUS! Worksheets and templates to help you gather and organize your research fast. And after Master of Message Finding, you can research – and write – confidently because you: Stay focused on finding the messages that convert your prospects, instead of wasting time in the “I need just a little more research” trap. Ask only the questions you need answered, so you can find your winning messages fast. Understand the real difference between market research and messaging research, so you don’t get stuck working on research that doesn’t matter to your messaging. Research what your customers like – and dislike – about your competition, so you can gather the exact insights you need to plan, write, edit and optimize winning copy. Use platforms like Amazon and Yelp to find winning messages (yes, really!). Write and run surveys engineered to deliver raw voice of customer data on autopilot. So you have a bank of data to analyze when you need it most. Run interviews that help you drill down on the exact job your customer is hiring your product to do, so you can write it right in your copy. Know which research methods to use no matter your circumstances. Even if you’re starting from scratch with no website or no customers. Plus you get a full 7 days to test-drive it all, risk-free.