SEO (Search Engine Optimization) is the act of enhancing a website in order to boost its ranking in search engine results for specific keywords or phrases. The objective is to increase visibility and attract more website visitors. This may entail enhancing website content, streamlining navigation, and acquiring other websites to link back to it. All of these actions are intended to make it easier for individuals to locate the website and find what they need. The tactics, strategies, and thinking processes that make up SEO are divided into three pillars or domains, Technical SEO, On-Page SEO, and Link-Building. Each is important to optimize for optimal website performance.