The tone of your professional cover letter will depend on the company’s culture and your connections with the company. It’s essential to look up their website or social media profiles to learn more about them before writing your cover letter. If you’re applying for the job because you know someone at the organization, keep your tone cordial and collegial, explaining your connection upfront. Otherwise, base your tone on the image the company projects in public. An out-of-the-box company is more apt to respond to a creative cover letter that is professional, friendly and engaging. In contrast, a company with a more traditional or conservative work culture will appreciate a more formal tone. If you’re still not sure where to start, our Cover Letter Builder makes it easy for you to strike the right tone. After answering a quick questionnaire, our builder will generate expert-written phrases and suggestions you can add with just one click. For related tips, visit our Cover Letter Dos and Don’ts page.