When it comes to startups or small businesses, things work a bit differently, and hence, the strategies differ too. Increase your efforts to win back current customers. Here, employing promotions may be effective. Asking for recommendations is another smart move. Use email and social media to expand the clientele already in place. Try targeting a new population for a more effective solution. Promoting increased use of everyday items might assist in developing the target market. The sales quantity is increased by expanding the product line and introducing complementary items. You may cite contemporary examples of startup businesses like Zomato, Swiggy, and similar ones. You can see the internet marketing strategies of Swiggy and Zomato.