A DMO is a destination marketing organisation or convention and visitor bureau that promotes a town, city, region or country in convention sales, tourism marketing and services. Such organisations promote economic development of a destination by increasing visits from leisure and business travellers, generating overnight lodging, visits to restaurants and shopping revenues. A DMO also shapes long-term travel and tourism strategies for a destination. In October 2018, the Bermuda Tourism Authority released Bermuda's National Tourism Plan, the first countrywide plan for tourism since 2012.