There is a limit of 5 to the number of bullet points you can have on Amazon per product, we recommend all five bullet points. This will ensure that your bullet points are impactful and easy to read. Remember to focus on the benefits of your product and use the right keywords that are (relevant keyword) to your product. bullet points are a great way to highlight the features and benefits of your product, so make sure to take advantage of this opportunity to improve your Amazon listing.