So when you're trying to rank high for an individual keyword, you need to understand some of the other supporting keywords that will help you rank high for that main short tail keyword to go along with that supporting content.
For many keywords, if you type them directly into Google, if you use some featured snippets tools, you can find many questions that people are typing into Google. You can answer those questions with your content. That's going to help you rank higher for when people do type questions directly into Google, and it's also going to help you rank higher for some of those featured snippets.