There’s numerous metrics we use to measure and define the success of our SEO services, including:
Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
Keyword ranking: the position where your website appears on a results page for a certain keyword.
Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
Website vitals and page speed: the overall health and functioning capabilities of a website.