The Quality Score is primarily determined by the three factors listed below:  Experience on the landing page: For Google, quality refers to the overall user experience, not just the ad itself. As a result, it considers the quality of the landing page to which the ad connects. The more relevant the information is, as well as the ease of access and use, the more points it will receive.  Advertisement relevancy: Measures the ad's quality in relation to the keyword. Ad relevance must develop copy that includes the keywords for which we want to place so that all of the elements are effectively related.  Predicted CTR: This indicator represents the expected proportion of clicks based on the account's past data. It assesses the chance that your advertising will be clicked, regardless of ad location, extensions, or other ad formats that may impact significance and exposure.