With content marketing, you do not need face-to-face interaction to encourage and facilitate an online purchase. You don’t even need a sales agent to pitch the benefits of your product or service. Your content will do the work for you and liaise with customers on your company’s behalf.
Credible, truthful, relevant, and engaging content could turn what would otherwise be a disadvantage into a very efficient and speedy “sales call.”
See this example below. An SEO client of ours closed a huge deal with a billion-dollar company in Singapore. The lead came through after a couple of visits to one of their blog posts. Read the full SEO and content marketing case study.