An average human being daily spends about 5.0 to 5.5 hours on the smart phone. With push notifications technology becoming a mainstay, adopting a mobile-first approach while developing ecommerce and retail websites is the natural next.
The seamless Digital Experience delivered over smartphones enables the customers to shop on the go and make instant credit card or online payments in a highly secure environment. With the majority of the Retail segments augmenting an online presence and digital sales, the Mobile-first approach naturally supports their long term business vision and strategy.