First and foremost, data is an exciting area to be working in – in today’s information-driven world, data analysts make sense of complex data and impact decision-making by giving evidence-based, forward-looking insights. Data is powering the world around us and is now an essential part of most industries and functions, including marketing, R&D and the development of new technology.
The importance of data is also powering the surge in demand for data scientists and data analysts, which means that remuneration packages in this field are typically well above the national average.