The main difference between sales enablement and marketing is their respective audiences. Marketing is focused on creating resources and speaking to external audiences like prospects, while sales enablement targets the internal sales teams. Marketing and sales enablement also differ in that they involve two different teams with separate management. Marketing reports to chief marketing officers, and the sales enablement team reports to the chief sales officer. While marketing creates content like blog posts, sales enablement creates educational content to help sales representatives improve their performance, and may host training sessions or coach the sales team in real time.