Lead magnets help you at the top of the marketing funnel by increasing awareness and interest in your product or service. Used correctly, it’s a good lead generation asset.
Using the contact information that you gain from lead magnets, you’re able to further engage with prospective customers through channels like newsletters, product launch announcements, or discount offers.
The process gives your potential client a taste of what you can offer, thus increasing their purchase chances. Moreover, you’re able to take advantage of the power of free products and services to start your customer value optimization process.