A turkey rub is a blend of herbs, spices, and seasonings that is rubbed on the surface of your turkey. It's different from marinades or brines, as marinades and brines soak into the meat. Instead, the dry rub creates a flavorful crust on the outside of the bird. The great thing about using a turkey rub is that it adds an amazing taste to your turkey. Plus, it makes your turkey look gorgeous with a crispy, golden skin.