In the business world, change is the only constant. So to stay ahead of the competition, companies must constantly evolve and adapt their strategies. One way that companies can stay ahead of the curve is by countermediating. Countermediation is the process of creating a new intermediary by an established company. This allows the company to have more control over its products and services and better meet its customers' needs. By investing in creating a new intermediary, companies can stay ahead of their competition and keep their customers happy.