Understanding the customer journey is hugely valuable for brands. It gives you an in-depth understanding of both potential and engaged customers, enabling you to deliver targeted communications based on buyer behaviors and preferences. This ultimately helps you convert more leads and increase overall customer satisfaction, forming an integral part of your customer loyalty and retention strategy.
Customer journey mapping is a common strategy used to better understand the customer journey, providing a visual representation of the total sum of experiences any given customer has with a brand. This helps to better inform your marketing strategy and personalization efforts, giving you a clearer understanding of who your customers are, and how you can serve them best.