You can also filter unwanted referrals from the Define Internal Traffic section. This is an important filter for those who use a third-party payment processor, a landing page platform, a blog platform, etc. You can select from match types to define the referrers you want GA4 to ignore. You’ll have an option to choose from the following: Referral domain contains Referral domain begins with Referral domain ends with Referral domain exactly matches Referral domain matches RegEx Read More