Ans. As the top shade sail experts in the USA, we suggest that the color choice should depend on the area you are planning to cover and your personal preferences.
Different colors naturally have different UV protection factors, but if you are using quality fabric finished with commercial standard UV stabilization, color variation will not affect the UV coverage much. All our shade colors provide dense 95% shade coverage and 95% UV blockage.
They also reduce the ambient temperature by at least 10 degrees. So, the color choice often comes down to the look you want.