The following are some of the jobs and duties of an SMM agency: Strategies Development: Formulating coordinated, data-driven initiatives. Content creation and management: Engaging content development, planning, and brand coherence are all aspects of content management. Advertising campaigns: Designing efficient marketing campaigns to maximize return on investment. Community management: Maintaining brand image while interacting with online communities is community management. Influencer partnerships: Working together with relevant influencers to promote a company. Monitoring performance and analytics: Evaluating results and enhancing plans.