When it comes to website speed, latency and time to first byte (TTFB) are two crucial measures that influence user experience. While they may appear to be the same thing, they really assess various elements of website performance. The time it takes for a request to go from the user’s device to the server and back is referred to as latency. Distance, network speed, and server location all have an impact on this. A high latency indicates that it takes more time for the user’s request to reach the server and for the response to be returned. TTFB, on the other hand, measures the time it takes the server after receiving a request to begin transmitting data back to the user’s device. This includes the time it takes the server to process the request and respond to it. A high TTFB indicates that the server is taking longer to respond, which can have an impact on website performance and user experience. While latency and TTFB are both essential measures for website performance, lowering TTFB can have a greater impact on user experience. Caching, employing a content delivery network (CDN), and minimizing server response times can all help with this. You may increase website performance and create a better user experience for your visitors by lowering TTFB.