The wrong motivation is the most common mistake in a relaunch. Internal changes often drive these projects - not events in the market and the target group. For example, a change in management personnel can cause a relaunch that is not actually necessary. These processes are often accompanied by intense change and relate more to individual vanity. In addition, it should be avoided that the change corresponds to one's own needs. Sometimes these are contrary to the needs of your customers and the market. In contrast to the first faux pas mentioned above are the changes that are too small. If the adjustments are only marginal, you should clearly weigh up beforehand whether it is worth the effort, time and costs to start the relaunch. Also, your corporate identity should not be lost through a relaunch of your products and services. If the new edition contradicts this, it makes more sense not to relaunch.