There truly is no “standard” approach when it comes to choosing who to target with your LinkedIn bot messages simply because the entire process should be solely based on your needs. Before establishing the parameters of your bots’ search for connections, you first need to have a clear idea of what you’re trying to achieve. Most LinkedIn bots offer a range of filtering settings to help with this, such as industry, age range, company size, location, etc. Such information will help you create one or more marketing funnels that target specific groups of people whom you think will appreciate your business approach as well as your services. Establishing connections with thousands of people who are suitable will greatly improve your chances of converting when compared to cold emails or calls to people who are often not interested at all in what you’re offering.