Whether you’re completely new to email marketing or just need a refresher before you start your next big campaign, increasing email revenue is a worthy goal.
Fortunately, there are ways you can do it that don’t require an MBA.
Review these takeaways to get an idea of where to start:
- Carefully analyze every component of your email. You want everything to count: subject line, preheader text, content, images, and your CTA.
- Figure out the purpose of your email campaign. You can have a general sales goal or create a niche goal around specific products or regions.
- Use marketing automation to improve the performance of your email. You’ll generate more powerful campaigns if you use the right email tools.