Olipop uses natural sweeteners and ingredients, which are more expensive than standard high fructose corn syrup and flavorings found in regular soda. Olipop is also a heavily marketed drink, so some of the cost could be related to marketing expenses.Olipop uses natural sweeteners and ingredients, which are more expensive than standard high fructose corn syrup and flavorings found in regular soda. Olipop is also a heavily marketed drink, so some of the cost could be related to marketing expenses.