Bounce rate is a metric that Google Analytics uses to track how many people visit your website and immediately leave. It’s important to note that this doesn’t mean they’ve closed their browser or shut down their computer; it just means they didn’t spend any more time on your site than they did while they were on your homepage. If you have a high bounce rate, it might mean that people are not finding what they’re looking for when they get to your site—or maybe it just means that the way you’ve set up your website makes it hard for them to find what they’re looking for! Either way, it’s something you should address if you want to improve your SEO results.