cultural dimensions: individualism vs. collectivism, high vs. low power distance, masculinity vs. femininity, high vs. low uncertainty avoidance, and long- vs. short-term orientation basic human values: self-direction, stimulation, hedonism, achievement, power, security, conformity, tradition, benevolence and universalism cultural theories: high vs. low context, polychronic vs. monochronic time, and proxemics