Content topics should focus on your business, audience, and keyword metrics.
For example, our content marketing agency considers the following metrics:
Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.
Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing SEO services.
Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.
User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.