An insurance agent’s business relies on human interaction, so personal communication is a key to success. But with text messaging for insurance agents, whether selling life insurance or travel insurance, you can maintain that friendly feel while connecting with more people more quickly. If you are used to following up with an email or phone call, try texting instead. Research shows that 74% of people have an improved impression of a business that contacts them via text message. After an initial expression of interest, an agent can send a business text along with a short video introducing themselves or a link to client testimonials. SMS can be a low-pressure yet effective way to introduce yourself as an insurance agent that is accessible and savvy.