Yes, our patients are often overwhelmed by the various therapies available for body contouring and fat sculpting! Other non-invasive therapies for body sculpting include radiofrequency, ultrasound, heat, or lasers. Among these therapies, Cool Sculpting has established itself as the clear leader in terms of number of patients treated, safety and effectiveness. In fact, they own the sole patent on cryolipolysis for the next 10 years. The obvious surgical alternative to CoolSculpting is liposuction. For patients with concerns about undergoing an invasive procedure and the associated costs, liposuction by a plastic surgeon may be a less desirable option. In our experience, the non-invasive nature and the simple and elegant science behind CoolSculpting make it an easy recommendation for our patients.