SEO is a long-term, home-run game. A strong and effective Google Business Listing requires daily if not weekly management at a minimum. Your business may be temporarily closed for safety reasons due to the coronavirus or for another reason. But the good thing is that being active and present online is easily done whether your doors are open or not. In fact, it may be an ideal time as you are freed up to make videos, write, prepare owned-media assets, and plan. You’ve invested in increasing online leads and building data quality by a consistent online brand presence. A COVID-19 crisis or another event may interrupt daily business routines. Other businesses may panic or underestimate the impact of an emotional decision to become more conservative on their 3 to 6 month marketing spend. As their daily engagement slips, their publishing tempo diminishes, and likely their review volume slides downward by being less present. If you remain steady and invested while others respond as if patients have fewer needs during a crisis, they will lose traction across channels to you. It’s your opportunity to push ahead and come out on top. Rather than take a wait and see approach, be present and prepare for market rebounds.