There are many reasons why blog owners should encourage more comments on their website. Getting more blog comments can help you to: Increase social proof: Your site looks more popular when more people comment on your content. See if your content helps: Comments are an excellent way to gather feedback about your content and see if it's helping your audience. Increase engagement: Your readers want to be heard. Comments give those people a voice, resulting in lots of engagement. Learn about your audience: Understanding your audience through your comments helps you learn more about their likes, dislikes, and pain points. This can help you develop your products, services, and products to meet their needs better.