Yes. App publishers often feature the same creatives across different ad groups, ad campaigns and ad networks. Replai aggregates data on the creative level, so you can see the following for each creative: - which OS the creative was promoted for (Google Play, iOS) - which ad network(s) the creative was promoted in (Facebook, Snapchat, etc.) - how many ad instances the creative was used in (ad groups, ad campaigns) This helps better understand which creatives are being heavily used, versus those that are restricted to a certain ad group or ad network.