Customized e-commerce packaging refers to a careful selection of shipping materials, the way you present your company’s products and how you showcase your brand. Online retail businesses have fewer opportunities to engage with customers and make a positive first impression. That’s why many turn to custom e-commerce packaging to stand apart from the competition.For any e-commerce company, custom shipping boxes and packaging supplies represent the most direct touchpoints with the consumer. Done the right way, a custom e-commerce box is a chance to deliver an eye-catching product and create a memorable unboxing experience.