The primary method to gain referrals through social media platforms is sharing engaging and useful content on relevant social media pages. Also, ensure you are engaging with your followers and responding to comments, mentions, and queries to establish trust and redirect your audience to your website. You can also engage your followers through user-generated content (UGC) and hosting giveaways and contests.
You must also cultivate connections with industry influencers and other businesses in your niche who can refer their audience to your website. Lastly, encourage social sharing of your website content by including social sharing buttons and CTAs. These must actively request your website visitors to share your content on social media if they find it helpful.