Both Amazon-owned Twitch and Microsoft-owned Mixer are high-quality livestreaming platforms. Twitch has a much bigger audience, and it is probably easier to build an audience there. Twitch has slightly better monetization options. Potential marketers will be attracted by the much larger viewing numbers on Twitch than Mixer. On the other hand, Mixer now has the most popular streamer of all, Ninja, on its roster. It also benefits from Microsoft’s Xbox integration. Mixer also offers split-screen streaming with up to three friends.