In our continually-connected world, it’s important for every business to successfully reach others no matter which location they are at or what device they pick up. This was made crisp and clear when Google announced that it would take websites’ mobile-friendliness into account when determining how they rank in local mobile search results, which much applies to local pack optimization. The Search Engine Optimization community dubbed this change Mobilegeddon, given its staggering potential to affect unprepared websites. Google hopes the transition will pass without any major upheavals; much depends on adoption by website owners. Users are already there.