Advertising on Amazon is a smart move. In order to make the most of it, your ad will need to follow these basic Amazon video guidelines. Fortunately, all Promo.com Amazon video templates are already optimized to meet these criteria.
Your video should be horizontal, have a 16:9 aspect ratio, and a resolution of 1080p.
Keep your video short and punchy. Have the main message of your ad appear within the first 5 seconds of play.
At least 50% of viewers will see your video without sound so make sure to include lots of text.
Product videos, how-tos, and brand stories tend to get the most video views.