The CCA is nothing if not comprehensive. You'll learn how the ins and outs of tailoring your copywriting based on who will see it, and where. Here is a very basic list of what we teach:
The fundamental copywriting techniques and tactics How to write for interactive media (emails, banner ads, websites, online content) How to write for print media (ads, direct mail, sales letters, corporate pieces) How to navigate the creative process from kick-off to creative review How to work with a graphic designer How to build your experience—and your portfolio How to find freelance clients
You will also get automatic (and free!) access to a bonus course called "Write for Specific Mediums." There you'll learn to write product descriptions, Facebook ads, for solopreneurs, sales pages, webinars, videos, press releases, sales letters, and marketing funnels.