A well-written press release leads with a straightforward headline and description of the news being announced. A press release is not the place for a creative introduction that hides the real news at hand. The point needs to be stated quickly and succinctly. Then, further elaboration can take place. The way the topic is covered can also increase or decrease your pickups.nnA press release typically features a quote from a related party. nnNote, many sites refuse to pick up PR's about discounts or sales the company or business is offering. You can create a press release, but its syndication will be more limited.nnFinally, the press release needs to be formatted correctly, or it will be rejected by news outlets.