It's better to apply it with gentle tapping motions. Make a circle around the eyes with delicate movements of your index and middle fingers (without pulling or dragging). Do not apply it on the dark circles or bags, but on the bone that surrounds the eye and the temple. The tapping stimulates blood flow to the area. Go outward along the eyebrows, and then inward along the upper part of the eyelids, towards the bridge of the nose, until it is completely absorbed.