The Generative AI marketplace is on fire. Beyond the big platform players, there are many hundreds of specialty providers funded by ample venture capital and a wave of new open-source models and capabilities. Enterprise application providers, such as Salesforce and SAP, are building LLM capabilities into their platforms. Organizations like Microsoft, Google, Amazon Web Services (AWS) and IBM have invested hundreds of millions of dollars and massive compute power to build the foundational models on which services like ChatGPT and others depend.
Gartner considers the current major players to be as follows:
Google has two large language models, Palm, a multimodal model, and Bard, a pure language model. They are embedding their generative AI technology into their suite of workplace applications, which will immediately get it in the hands of millions of people.
Microsoft and OpenAI are marching in lockstep. Like Google, Microsoft is embedding generative AI technology into its products, but it has the first-mover advantage and buzz of ChatGPT on its side.
Amazon has partnered with Hugging Face, which has a number of LLMs available on an open-source basis, to build solutions. Amazon also has Bedrock, which provides access to generative AI on the cloud via AWS, and has announced plans for Titan, a set of two AI models that create text and improve searches and personalization.
IBM has multiple foundation models and a strong ability to fine-tune both its and third-party models by injecting data and retraining and employing the model.