While there are some activities that can be automated, there is no substitute for personally speaking with people over the phone, or meeting with them face-to-face. Your real estate CRM can remind you when you need to call someone, as well as your schedule of appointments. It can also help keep notes of past conversations, so you can be truly engaging when following up with a friend or cold prospect. You can quickly send an automated time-release drip sequence or schedule a Halloween eCard greeting. The built-in flyer library allows you to create a flyer in just a few minutes. You can print labels for your Christmas cards, and also be reminded of closing anniversaries and birthdates of your past clients and friends. You can even use your real estate CRM for call capture, SMS texting, and gathering contact information at open houses. Each of these activities is just a little bit easier with a real estate CRM. But, they will never replace the personalized attention that you provide when you interact one on one with a prospect or client.