A social media strategist can develop marketing strategies, schedule social media postings & campaigns, and can persuade people with excellent communication skills. A candidate applying for the role must know the responsibilities like the back of their hand. This is what the interviewer is looking for through one of the most common social media strategist interview questions. Elaborate on how a social media strategist analyzes the goals and objectives of a company to devise a marketing plan. Considering the rivals and the market falls under the responsibilities of this role. The strategist might also have to handle negative publicity and find ways to turn it into positive. For some, analytics may be of primary importance, and for others listening & communicating can be. Carefully look through the company’s social and tailor an answer accordingly.