For more than four decades, British Airways has been the benchmark for high quality air travel in the United Kingdom and rest of the Europe. Based in Waterside near its prominent hub at London Heathrow Airport, the oneworld alliance member is appraised for its attentive service, generous customer policies and a broad network of destinations in the Europe, Asia, Middle East, Africa and the Americas. BA, as it is generally abbreviated, features an extensive, Boeing-dominated fleet, which is considered one of the largest and youngest in the world. Executive Club, BA's popular loyalty programme, opens up a world of exclusive benefits and privileges for its patrons.