There are three different bidding options available for LinkedIn ads:
Cost-per-click (CPC): You pay when people click on your LinkedIn ad. This is a great option if you want to drive valuable traffic to your page and earn leads.
Cost-per-impression (CPM): With this model, you pay for every 1000 impressions. When people see your ad, you pay for them to view it, but not interact with it. The goal with these types of ads is to drive brand awareness.
Cost-per-send (CPS): CPS is another pricing model available to your business. This model is used when you send information through sponsored InMail. With this form of advertisement, your information goes directly to leads in their LinkedIn mailbox.
These are the different types of pricing models you can use for your LinkedIn campaign. These models will impact the price and the cost of your campaign. When you run a campaign, you must know which model you want to use.
Keep in mind that only some bidding options are available for specific ads. Use this table as a reference: