To do successful food marketing, you will need a plan that begins with branding and awareness, moves through promotion, and ends with customer feedback. This will mainly involve five steps: - Build your product’s branding by developing a buyer persona, doing qualitative and quantitative research, and brand DNA development. - Raise brand awareness through social media, email marketing, blogger outreach, influencer marketing, broadcasts, and print media. - Increase promotion for your brand through events, social media giveaways, retargeting, and free-standing inserts. - Retain existing customers through remarketing and social media. - Gather customer feedback through website surveys, social media polls, and online research tools.