This is a moderately complex issue but one that can often be overcome. A trademark must serve as an indicator of the source of a certain product or service. Occasionally, the specimen submitted will show the mark presented in a different context, for example, not referring to it asa brand name or displaying it in a very insignificant manner. In those cases,  we recommend trying to submit a substitute specimen that better shows the mark being displayed to the public as a brandname or source signifier.