(Available for both MBA tracks)
In this concentration you’ll learn the principles and applications of branding and brand management. Focuses will include: developing and presenting marketing plans, sales strategy, market research, and data analysis. Another key component will include global consumer behaviors and the impacts of national and geographic cultures.
This concentration provides the technical skill sets necessary to function in the rapidly advancing digital marketing age. As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing digital environment is greater than ever.
Digital marketing skills are in high demand as companies are putting more effort into digital marketing than ever before, which means the job market will continue to grow.
Students choosing this concentration will complete the following courses:
Consumer behavior and culture
Marketing research and data analytics
Digital and social media marketing
Industry infrastructure, functional aspects and systems
Please note that there may be other requirements for completion or options for elective and specialized courses. Please see the academic catalog for the full curriculum. Course offerings and sequence are subject to change.