Managing leads received from different sources may seem like a very difficult task. This is because most of the verified/potential leads are not centralized, take time to convert and require an effective nurturing strategy.
Let’s check below why lead management is important:
Lead Acquisition and Data Centralization: A centralized database where information of all the leads received from different sources, channels, and marketing campaigns is collected and stored is important. This also provides multiple-level source tracking and eliminates lead duplicity right at the beginning.
Personalized Nurturing: This process involves purposefully engaging your prospects by providing personalized communication that is useful in their decision-making process. Such information shared in regular intervals nurtures prospects through every stage of their enrolment journey. You can also strategically communicate to prospects by segmenting them on the basis of different parameters like source, origin, geography, lead score, lead strength, etc.
Lead Distribution: The need for a lead management system becomes imperative to ensure an even flow of lead distribution among counselling teams. This helps in reducing the risk of lead leakage and cold calling.