Search engine optimization for LinkedIn is important for a few reasons, including the following: Improve reach When you optimize your LinkedIn profile for SEO, you improve your visibility on Google and LinkedIn. With greater visibility, you can increase your chances of reaching your target market and beginning a relationship with them. Grow traffic Greater online visibility also helps grow your profile or website’s traffic. With more qualified traffic on your LinkedIn profile or website, you can nurture potential leads and convert them into raving fans who purchase, share, and recommend your products or services. Build authority When you do SEO for your LinkedIn profile, you also build your online authority. People can search your name online and learn your professional history, certifications, authorships, and more, which can establish your authority and trust in online spaces.