The Telephone Consumer Protection Act of 1991 (TCPA) - prohibits telephonic solicitation for any sales by using an automatic telephone dialing system or a prerecorded voice system. - illegal to transmit ads via fax without first obtaining the recipient's consent. - enforced by FCC; $11,000/day for violations - also allows for private lawsuits 1. consumer can recover loss or 2. $500 for each violation, whichever is greater 3. if willful or knowing violation of the act, court can triple the damages