SCHEMA markup is important for your dispensary SEO because it helps search engine crawlers to better understand the content on a website, making it easier for them to index and categorize information.
This allows dispensaries to have more accurate search results and higher rankings in SERPs (search engine result pages). SCHEMA markup can also increase click–through rate from organic listings, as structured data makes your results stand out with rich snippets that draw user attention.
This code will ensure local outlets are properly represented when searched by location.