As it is well known that social media is one of the most utilized sectors and is ever-changing, it is important to keep up with its trends. To discover ideal platforms for social media marketing, one must be well-versed in the dynamic trends. Describe the benefits of social media in your response and talk about how staying informed can help you boost your progress, as staying updated about new platforms and innovations can help you add variety to your marketing catalog.  As for the social media platforms you use, adopt the dual approach. You might use WhatsApp a lot, but the company in question weighs on Instagram for most of its functioning. The interviewer wants to know if you can understand the difference between ‘your favorite platform’ and ‘the platform that is crucial for the company’. Frame your answer including both these approaches and talk about how the target audience can be brought in