Leads and sales are your precious assets and email marketing can help you dig them out smartly. Not all of your customers and prospects are the same, yet they deserve to get the same level of attention from you. Keeping them engaged means regularly launching targeted email campaigns. The first step is to set your goals clearly and define your target audience. You’ll need to determine if you want to focus on welcoming new subscribers, engaging the existing ones with attractive content, or nurturing them with an offer of value. Once you are done with this, you need to build a targeted email list, develop a plan with a timeline for sending emails and follow-ups. This is where the technology jumps in, as you can use your vcita’s solution to create and send automated campaigns in a fast and efficient way. Automated campaigns are promotional messages sent to your clients via email or SMS. They are automatically sent by the system based on conditions or triggers you set in advance. These triggers can involve a birthday, a special promotional offer, or any event you want to turn their attention to. Let’s take birthdays as an example – all of your customers have them. Once you define your campaign, vcita will sell these customized campaigns to each user on the date of their birthday. Thus, you do not have to worry about juggling all the dates in your head. To make things easier, automated campaigns can be sent either directly from our template library or after you create your own campaign, with an option to customize your message and conditions/triggers in both cases. If you are satisfied with a particular campaign, you can simply clone it (duplicate it) or create one from scratch with the help of pre-made campaign types such as “Convert new leads into paying customers”, “Reconnect with your inactive customers”, etc. Whatever you choose, you’ll save both precious time and effort in the end.