Weather is big data. The Weather Company had spent the most to create an extensive tracking system that allowed them to create long-standing records of environmental conditions and weather. Even before the involvement of IBM, TWC was working overtime to peruse through terabytes of meteorological and weather data to produce ever more accurate forecasts, daily.
The Weather Company’s data handling procedures are one of the largest reasons IBM found the purchase of the company’s digital properties enticing. As cloud computing rose to the top of the industrial heap for information technology, IBM saw an opportunity to learn from others and a massive data playground to experiment with.