The best SaaS PPC agency should tick the three boxes: experience, communication and transparency. To achieve that, SaaS PPC agencies need a playbook they follow for effective SaaS PPC campaigns. From strategy creation to copy and visuals creation and A/B testing, all steps should lead to clear reporting on every dollar spent. The monthly reports need to be aligned with the digital markerting strategy and goals the SaaS business agreed upon at the beginning.