Awareness: The potential donor learns about the organization and its cause. Interest: The potential donor shows interest in the cause and starts seeking more information. First Donation: The potential donor makes their first donation, becoming a donor. Engagement: The donor gets more involved with the organization, possibly through events, volunteering, or advocacy. Regular Giving: The donor starts giving regularly or signs up for a monthly giving program. Major Giving: The donor makes a significant financial contribution. Legacy Giving: The donor includes the organization in their will or estate plan.