Optimizing a WordPress website for conversions and search engine visibility requires a multifaceted approach. Firstly, SEO optimization is fundamental, which includes keyword-rich content, meta tags, and ALT texts for images. Furthermore, a clean, intuitive site structure with seamless navigation aids both in search rankings and user experience. High-quality, engaging content, including blogs and product descriptions, can drive traffic and encourage conversions. Moreover, utilizing strong calls-to-action (CTAs) and ensuring a mobile-responsive design are crucial for conversion optimization. Additionally, leveraging WordPress's built-in tools like accelerated mobile pages (AMP) and optimizing site speed enhances both SEO and the user's browsing experience. Lastly, regularly analyzing site data to understand user behavior and making informed adjustments is also key in maintaining an optimal balance between conversions and search engine visibility.