The Google KG is essentially Google’s ways of displaying easy to understand and contextual information. This makes it easy for us to get information quickly on the front-face of Google without having to click into URL’s.
By creating a cohesive strategy that spans across your website and other social platforms, you can build your domain authority and your channel authority using effective keyword targeting on YouTube. Targeting keywords starts with writing effective articles, connecting your video content to those articles, and implementing structured data.