Business-to-business, or B2B, sales are those that take place between companies. B2B sales are when a company sells goods or services to another company. Frequently, the procedure entails - - Longer Sales Cycles: Because of the complexity of the transactions and the number of stakeholders involved, B2B sales usually take longer to close.- Higher Transaction Values: B2B transactions often involve larger quantities or more expensive products/services.- Relationship Building: In B2B sales, a solid rapport and foundation of trust is essential.Negotiation: Regarding terms, conditions, and price, there is usually more room for discussion.