In most cases, yes. It may seem counter-intuitive that a local business should need a blog (which is a useful tool for content marketing), and its returns can be deceiving. A small business’s blog post isn’t likely to go viral on social media—but that’s also not the point of it.    A blog for a local business serves two purposes: First, it helps signal to search engines that this is a website to pay attention to. This business keeps updating and adding information, so that’s something worth sending users to, and therefore, gets your site ranked higher.    Second, it shows your knowledge and authority to your customers. It’s your chance to help people, educate them, and to show them you’re the business they should trust in your community. They’ll want to stick around, browse what you offer, and be more likely to purchase since they know you’re knowledgeable and trustworthy.