Most hosts offer some optimization – to a certain extent. Generally, these optimizations are designed as “one size fits all,” and your specific needs are certain to be beyond what’s included. With tens of thousands of sites hosted on their servers, it’s impossible for hosts to truly tailor their product specifically to what your site’s unique requirements are.  That’s where we come in. We not only work to optimize your site according to its specific needs, but we also bring with us a wealth of experience doing this kind of work on hundreds of sites similar to yours. This is also a long-term benefit of our ongoing support plans: Our one-to-one work on similar sites means that we can keep yours updated according to current best practices at all times.