Localization helps customers in targeted areas find your business. If you are a local restaurant or provide services in a specific region, you'll want to target your potential customers in your area. If you own an online company, you may benefit from having a few versions of your website, such as a U.S. and Canadian version. At the minimum, you'll want to make sure your address and service area is communicated on your website and in your service description. Larger companies may benefit from hiring a professional to help them localize their websites for specific markets.