Campaign manager, specialist, and expert are three different levels of campaign managers you can hire. A campaign manager plots out and maintains the email calendar, is responsible for file health, forecasting, testing for daily batch and blast emails, driving optimization, carrying out customer segmentation, and optimizing landing pages. A campaign specialist helps in building email marketing strategies to match business goals. Along with your ESP account manager and IT team, they focus on improving channel effectiveness.
If you are looking for daily hands-on execution of your email programs, a campaign expert is the right choice for you. They think strategically to impart a cohesive customer experience across channels. These professionals also help with email reporting and ROI analysis.