In today’s world, a company’s success depends heavily on the strength of its digital presence. Consequently, a company’s marketing strategy should include an effective digital strategy. If an online marketing strategy is not in place, new clients, brand visibility, and revenue-generating opportunities will be damaged. Considerations for mobile devices and organic search should be part of any online marketing strategy incorporating social media, content marketing, and lead nurturing. A perfect digital pressence strategy includes all of these components. Your campaign’s success depends on how you define these elements.