Web design UI (User Interface) is in charge of creating the visual and graphic part of a web page, that is to say, the elements with which the user interacts, such as buttons, menus, images, typographies, colors, etc. Web UI design aims to make the interface intuitive, easy to use and pleasing to the eye. Some of the benefits of UI web design are: improving usability, increasing trust, reducing bounce rate and favoring SEO positioning.