In order for your expired listing postcard to have a higher response rate and generate more leads, here are the details that should you should include: Name and contact information – adding your name and contact information shows that you’re the go-to person when it comes to your prospects’ real estate needs. A headshot and logo – when you include a photo of yourself and a logo, clients are able to know the brand and person behind the business. Photos of real estate properties – including photos of properties that you’ve sold can leave the impression that you can sell any type of property. A catchy message – if you add a message that addresses your prospects’ real estate problems and what you can do to help, it will grab the attention of your clients and leave an impression that you can rebuild their trust and get the job done. An irresistible special offer – Including a special offer like a free home appraisal can make your postcard stand out among the large pile of mail that your prospects receive. This can also open opportunities to personally show off your skills as a real estate consultant to clients.