Configure price quote (CPQ) software helps companies quickly and accurately generate quotes for their orders—especially those that involve complex pricing structures, large product catalogs, and limited-time promotions. CPQ software automates the quoting process and reduces human error by applying a preprogrammed set of rules that capture all possible product configurations, optional features, customizations, pricing models, discount structures, promotions, delivery options, payment methods, and dependencies.
Conga's CPQ solution gives sales teams everything they need to sell more effectively, accelerate the sales cycle, and increase win rates. It allows companies to drive better selling behavior and guide sales reps into optimal configurations for every product and service, including cross-sells, upsells, and bundles. CPQ solutions can also enable collaboration between teams, allowing them to share data and expedite the quoting process without sacrificing quality.
Using CPQ software has been shown to dramatically improve sales metrics, including:
• 25% increase in sales revenue
• 32% reduction in rogue discounting
• 51% increase in quote quality
• 30% increase in win rates
• 38% faster time to quote
• 22% increase in deal size
CPQ technology is often used in conjunction with other business solutions like CLM systems, CRM platforms, and ERP programs—which helps to improve accuracy and ensure consistent data across all business functions. Conga CPQ integrates seamlessly with other Conga products (like Conga CLM), as well as Salesforce, to streamline your commercial operations from end to end.