Once you’ve developed a replica of your convenience store, create planograms and custom displays that you’d like to experiment with. You can then use VR shopper research to test engagement success by putting real customers inside of your virtual replica to shop while you gather eye-tracking and behavioral data on your retail innovations. The VR headsets have built-in sensors to track foot traffic and eye gaze so you can determine if your convenience store design will be a success before investing in physical world construction.