This is one of the most common factors when it comes to AI. No wonder AI and machine learning in SEO has received a lot of limelight recently. AI is used to find the right keywords that you can use in your content.  There are plenty of AI-based keyword tools that are available online. These tools can be used to find relevant keywords to target. The AI-based tools can help you choose the right keywords using different metrics like keyword difficulty, search volume, etc. Using AI, you can also find the keywords your competitors are using to target the right audience.