For a long time, Patagonia’s mission statement was, “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” They had this for over 45 years until someone may have decided it was a bit too wordy.
The mission statement was simplified down to, “we’re in business to save our home planet.” They completely shifted their mission to be about saving the planet, rather than making gear. It shows with their move towards selling used gear and pairing up with more sustainable companies around the world.
Even though their mission statement changed dramatically, the products that they put out and sell are still of the highest tier in the entire outdoor industry.