There are many benefits to running a media relations program. Independent, third-party press coverage boosts trust and visibility in a brand with key audiences. In addition, coverage can increase referral traffic to a brand’s website and journalists often include high-quality backlinks within articles. Such backlinks are like gold dust and can dramatically improve a website’s domain authority (DA), helping you to rank higher in search than your competitors, improving SEO and putting your brand top-of-mind for prospects.