An SEO keyword research is the basis for SEO strategy and concept. Analyzing keywords and word combinations that your target audience uses to search the web or that your competitors use will identify the keywords that are relevant to your website or specific landing pages.
Optimizing your web pages for these keywords (e.g. use in texts, in the URL, in the page description) leads in the medium term to your web presence being more visible and being found more quickly. It is therefore pointless to spend a lot of time optimizing content for which there is no search demand – i.e. for which potential customers are not even looking.
The goal, on the other hand, is: When users enter a specific search term online and then click on the link to your website, the content there should match their search intent.