Ari Fletcher is a model and social media influencer who first gained fame on the now-defunct Vine platform. She has since transitioned to other social media platforms such as Instagram and YouTube, where she has built up a large following. Ari has also appeared in music videos for popular artists such as Lil Baby and NBA Youngboy. In addition to her modeling and social media work, Ari Fletcher is also an entrepreneur; she is the owner of WTF Cosmetics, a makeup line for women of color.