Here are the benefits accrued by the borrower:
Dividend, bonus and other corporate actions remain with the borrower
Interest will be paid only for the utilized amount in a period
Appreciation in the price of securities which are kept for margin increases the drawing power of the investors
Online access to financial statement and holdings online
Risk monitoring system to aware clients about the shortfall in the margin
Shares which are idle in the demat account can be used for lending purpose