The application of the ABCD method can vary based on the specific goal or objective you are trying to achieve. Here are some nuances to consider when applying it according to the goal.
The ABCDs for Awareness.
At the awareness stage in ABCD framework marketing, capturing viewers' selective attention is paramount. To raise awareness, it is most effective to use several tools and channels at the same time. This will increase the reach of the target audience and also will reinforce the brand image in the minds of consumers. Here are a few methods, that you can use to achieve your desired goals:
SMM;
Sales promotion;
ATL advertising;
Influencer marketing;
The ABCDs for Action.
As any purpose of storytelling on YouTube is to induce the customer to take some kind of action. But for a potential client to do something, first you need to motivate them to that move. The main thing is the message which you're sharing and the tone of voice. This determines the mood of what will be in your video also focus on building an emotional connection in video marketing.
Think clearly about what you want to say, and don't forget to find the facts to back up your words. People always want to see some kind of confirmation.