The beauty of TikTok advertising is that it’s relevant to every business and can be incredibly effective whether you’re a multinational brand like Nike or a local small business.
Having said that, it’s best suited to brands seeking out a highly engaged young audience to communicate to. It’s also dependent on the goals of the business and whether the $10 CPM suits your marketing budget (and is going to bring the best ROI).
If all of this sounds like your business and you choose to use TikTok ads as part of your marketing approach, monitoring your campaign closely to make sure you’re conducting appropriate optimisation is also key to getting the most out of it.
But if you’re still umm-ing and ahh-ing about whether it’s the best platform for your business, it’s probably time to have a chat with the TikTok marketing specialists at First Page Australia. We’ll clear things up and make sure you see nothing but exceptional outcomes.