In 1894, André and Édouard Michelin attended an international exhibition in Lyon. On one of the window displays, the brothers saw a stack of tires that to them resembled a man. Soon after, André was introduced to a cartoonist Marius O'Galop who depicted a silhouette. Subsequently, the brothers change the sketch. As a result, they got a figurine of a man, made of tires. It was the birth of Mister Michelin, also known as Bibendum. Now he is very famous around the world.