First, make sure you’re using 100% pumpkin purée, NOT canned pumpkin pie filling (which is loaded up with all kinds of ingredients). You are also welcome to use homemade pumpkin purée if you prefer. Second, up until a little while ago I did not realize that each canned pumpkin purée is slightly different! For this specific pumpkin recipe I recommend this brand of pumpkin purée. The purée is super moist and smooth, which contributes to the super moist texture of the bread itself.