It depends on where you’re buying from and which plushie you’re buying. For example, the San-ei plushies start at $12.99, but the Club Mocchi-Mocchi ones go up to $35. Both prices reflect the size of the plushie rather than the quality since they are both made by fantastic companies. How much you spend on a plushie depends on which plushie you want to add to your collection. But before you know it, you’ll be down the plushie rabbit hole like me!