Creating a Google My Business (GMB) listing without verification is impossible. Verification is an important step in creating a GMB listing, and it helps ensure that the business information on Google Maps and Google Search is accurate and up-to-date. When creating a GMB listing, you must provide your business name, address, and phone number. Google will then send a verification code to the address provided, which you must enter into your GMB account to verify your listing. There are two types of verification methods: mail and phone; you can choose the one that works best for you. It's important to note that having a verified business listing on Google can help you appear more prominently in Google search results and on Google Maps, increasing visibility and attracting more customers to your business. Also, if you have a physical location, it's required to verify your address. Otherwise, Google will not allow you to create a GMB listing. If you're a service-area business, you can hide your address and show the service area, but still, you will need to verify your business by mail or phone.