If you have a website, then it is important to include a call-to-action (CTA) button for your visitors. It's an essential part of driving conversions and encouraging people to take the desired action quickly and easily. A CTA button should be prominently displayed on all pages of the site so that visitors can click with minimal effort. The text on the button should be clear, concise and stand out from other visuals or text on the page. Additionally, make sure that when users click on the CTA they are taken directly to where they need or want to go - whether it’s another page within your website, or somewhere else entirely like a shopping cart or signup form. Ultimately, CTAs provide instant gratification as soon as someone clicks them by taking them exactly where they need/want to go in order to complete their desired action without any hassle at all!