Creating a data management strategy can help you organize and manage your data in a way that aligns with your business goals. For example, if you want to create campaigns for contacts in a specific demographic, you can start segmenting your data with tags and labels. Furthermore, Mailchimp has a variety of segmentation options based on the data you’ve gathered. Advanced audience segmentation is also available to create more in-depth campaign filters. If you’re interested in creating a data management strategy for your business, here are a few best practices and tips: Determine what your business objectives are Use data management software Keep collected data secure Regularly analyze data Create personalized marketing campaigns using the information you’ve gathered