An SEO agency is a company that specializes in providing services to improve the online visibility of businesses. Their main focus is on optimizing different elements of a website, helping it rank higher in search engine results for specific keywords or phrases. This involves various activities such as researching keywords, optimizing the website’s pages, building links, and creating content. The ultimate goal of an SEO agency is to drive organic traffic to the client’s website, which in turn increases opportunities for growth and conversion. These agencies typically have experts in different areas of SEO and often offer additional services like content marketing, social media management, and paid advertising. They work closely with businesses to develop and implement SEO strategies that are tailored to meet specific objectives.