The reason page speed is so important to SEO is that page speed is a Google ranking factor. Expert Insights From Google logo “We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.” GOOGLE SEARCH CENTRAL Source Page experience is one of Google’s ranking systems, and page speed falls under that umbrella through Core Web Vitals, which Google uses to evaluate: How fast a page loads How soon users can interact with the page How much a page’s layout shifts Overall, Google’s goal here is to provide users with a fantastic experience because people don’t want to deal with a slow-loading, frustrating page. Most people will click away after several seconds go by, meaning your site will suffer when it comes to traffic. Through Google Chrome user data, Google measures your page’s Core Web Vitals. Log in to your Google Search Console account and visit the Experience > Core Web Vitals report to see how your site or site sections perform. You can also test pages one-by-one through PageSpeed Insights.