A landing page is a standalone web page that's designed for a specific purpose, usually to generate leads, make sales, or get conversions. Landing pages are usually created as part of a lead generation or sales generation funnel, and are not directly connected to the rest of your website. A normal web page such as a home page is part of a website and typically has different navigation and links to other pages on the site. It is less focused on making leads take a specific action, and more focused on providing general information about your website or performing another function.