Melissa Ben-Ishay: A lot of things went into creating Baked By Melissa. Baked By Melissa started in 2008. I was actually working as an assistant media planner in advertising, and I was fired from my job, but at the time, I was baking my tie-dye cupcakes for anyone and everyone. So, I went home and baked cupcakes because that's what made me feel happy and I knew I needed to take control of the way that I was feeling on a day that was very terrible because I was fired. I sent the cupcakes into work with my best friend's little sister, who was interning at a PR agency, and the owner of the PR agency saw the cupcakes and loved them and asked if she could put me in touch with her caterer. Of course, I said okay, and then he brought me in for a tasting, and I decided to make them just a bite, and I started doing events with the caterer, as Melissa, Baked By Melissa, shortly after being fired from my job. I make it sound like it was easy. It wasn't. I make it sound like it happened overnight. It basically did. But growing Baked By Melissa over the past sixteen years has been one of the most challenging and incredible experiences of my life, the other being my children and they definitely win over Baked By Melissa every day of the week. But, we created a product that makes people happy during good times and bad that you can ship anywhere in this country and have it arrive perfectly fresh and safe. We receive countless messages and comments from our customers telling us how we made their loved ones happy during dark times, or they can't believe how beautiful the cupcakes arrived and how delicious they tasted and it's just such an incredible thing to be able to have that impact on so many people as somebody who baked cupcakes for the people I love as a way to express my love only sixteen years ago.