Healthcare companies need to build up their community and draw new patients, customers, and investors to raise sales, just like any other company. After all, healthcare includes a wide variety of programs, which people are looking for every day. It is important for health services to reach, attract, nurture, and convert such "customers." Healthcare customers, like conventional consumers, perform online research, compare providers and services, and respond to various types of medical advertisements. Many traditional marketing methods and techniques, such as SEO, email marketing, and advertisement, are used in healthcare marketing to promote and sell products.