I do work to optimize every project of mine for search engines in terms of using header tags, meta tags, alt tags, relevant schema markup and valid, standards-compliant code. With WordPress projects, I always install a SEO plugin to allow easy management of SEO data, as well as use an effective permalink structure. However, I don’t offer content strategy guidance on specific keywords to target or anything of that nature. I just make sure nothing is standing in the way on the code side when it comes to SEO. If interested in more extensive SEO services and reporting, please let me know & I can advise appropriately.