The main difference between Tulum and Tulum Beach is the type of experience you get. Tulum town (also called Tulum Pueblo or downtown Tulum) is a more authentic local experience with traditional food stalls, more affordable hotels and easy access to nightlife. On the other hand, Tulum Beach leans more towards catering for tourists, with luxury hotels (often offering direct access to a private beach within walking distance) and pricey everything.