B2B products range from tangible goods such as office supplies to software and professional services. There are several different types of B2B models falling into the following categories: Product-based: Businesses sell physical products to other businesses. This includes manufacturers selling raw materials to other manufacturers, or wholesalers selling products to retailers. Services-based: Businesses sell services to other businesses. Examples include consulting firms, marketing agencies and other service providers. Platform-based: Businesses provide a platform or ecommerce marketplace for other businesses to connect and transact. This includes B2B marketplaces or cloud storage platforms. Subscription-based: Businesses charge other businesses a recurring fee for access to a product or service, such as software-as-a-service (SaaS). Distribution-based: Distributors or logistics companies that act as intermediaries between manufacturers and retailers, or between other businesses in the supply chain. Franchise-based: Businesses license their brand and business model to franchisees, who operate their own locations under the same brand.