Brand threats can have significant impacts on a company’s bottom line, reputation, and ability to conduct business.  It can also lead to: Reputational damage – Brand violations and attacks can negatively impact a company’s reputation and erode customer trust. Financial loss – Brand attacks can lead to financial loss through lost sales, legal fees, and damage control costs. Legal liabilities – If a company fails to protect its brand from cyber security threats, it may face legal liabilities and regulatory fines. Customer loss – Brand violations can lead to the loss of existing customers and make it harder to acquire new customers. Business disruption – A brand attack can disrupt a company’s operations, leading to business downtime and lost productivity. Intellectual property theft – Cyber criminals can steal a company’s intellectual property, such as trademarks and patents, which can impact the company’s competitive advantage.