Social Media Topic map When communicating on social media it’s useful to first create an avatar of your customer. This will help you to tailor content that’s relevant to them. Not every post should be about ‘the sell’ - if buyers are constantly faced with messaging that screams, “buy me”, they’re much more likely to scroll past quickly. Think about a mix of topics or themes - we don’t necessarily want to remind people about death, especially given the demographic, but rather, provide added value that shows we care about them and builds engagement. Think about that when posting. Some topics relating to cemeteries or deathcare may include: finance, retirement, or healthy living.