Local SEO promotes your business's visibility in its specific area or region. Local SEO includes creating content related to local events, optimizing for local keywords (e.g., "SEO Canberra"), setting up Google My Business listing, and more. On the other hand, regular SEO focuses on broader topics that are not limited to a particular location. Both strategies can help your business gain visibility and attract customers. Still, it is essential to understand their differences and choose the right one for your needs.