When choosing a business coach, it’s important to consider their experience, credentials, and coaching style. Look for someone who has experience working with startups and entrepreneurs in your industry, and who has a track record of success. You should also consider their coaching style and approach, and make sure it aligns with your own goals and values. Finally, it’s a good idea to ask for references and testimonials from other clients they have worked with, to get a sense of their effectiveness as a coach.