There are over 200+ factors that influence local search rankings, including the relevance of website content, accuracy of business information, online reviews and ratings, engagement metrics, and optimization of Google My Business (GMB) profile. If you want to rank for a local area, such as Tampa, then you'll need to optimize each of those factors on and off your website. At our SEO firm, with our services we do an analysis to see which of those 200+ SEO factors need attention. And then take each on a individual basis until we've got everything optimized just right.