As data is ingested from channels, technology partners, agencies, ecommerce platforms, CRM systems, and countless other disparate sources, it must be normalized and organized so it can effectively be used to reveal intelligence that marketers can act upon. Marketers need a data warehouse.
The best data warehouses for incrementality measurement are purpose built for marketing analytics and allow marketers to stop wasting precious time organizing and operationalizing data and start using it to optimize media investments.