A landing page is so much more than just selling – it comes across as ingenuine and pushy and will probably make your readers look away than make a purchase.
Instead, you should see your landing page as an opportunity to make a connection with your potential customer while promoting your product at the same time.
If someone is ready to buy right away, they will do so immediately. But, if they’re still on the fence, they’ll scroll down the page to learn more about your product or service. This is where you can really shine by building a relationship with them. To gain their trust, be sure to include honest reviews, testimonials, and guarantees/warranties. With these elements in place, your potential customer will feel more comfortable taking the plunge and making the decision you want them to make.