Amazon ads and Google ads serve different purposes. Amazon ads target users with a clear buying intent on the Amazon platform, making them highly effective for direct product sales. In contrast, Google ads reach a broader audience across various stages of the buying journey. If the primary goal is to boost sales on Amazon, then an Amazon advertising strategy might be more suitable. However, for broader brand awareness and diverse traffic sources, Google ads have an edge. It's essential to understand the unique strengths of each before deciding where to invest.