There are many benefits to data-driven decision making. At a top line level, removing intuition or guesswork also removes personal bias, meaning that your decisions become more objective, and based on facts and evidence, helping to ensure that they’re more accurate. Identifying trends or patterns over time will also allow you to not only gain a deeper understanding of any issues you may be facing, but also put plans in place to overcome them. Analyzing data can also help you to become more efficient and improve processes within your organization - helping you to manage time and resources in the most effective way. Aside from these factors, data-driven decision making will ultimately allow you to set measurable goals [4] and objectives, and in doing so, become more strategic in your approach. Looking at past performance will let you see where your spend or your focus needs to be, and in looking at outcomes you can see what actions you need to take.