At SmartSites, we look at both the native reporting within your ESP as well as data in Google Analytics to track the performance of our campaigns. When evaluating growth, we will track your total list size and compare new subscriber rates to unsubscribes. In terms of engagement, we will look at your click-through-rate (CTR), clicks, and opens to see how our campaigns are performing.For ecommerce, additional KPIs will be revenue from email marketing, average order value, and repeat purchases. And for Lead Generation, we will also look to leads, closed won, and returning customers as our key metrics.Depending on your business goals, we can also generate and track metrics such as reviews, referrals, and survey completions. These goals will be included in your reports and reviewed with you by your dedicated Email Marketing specialist.