Blogging frequency depends on your goals and what you want to accomplish with your blog. If you’re looking to increase organic traffic, you want to post a few times a week or more. If you’re looking to increase brand awareness, these don’t have to go out as often (once a week or less) because traffic-driving content will take priority. HubSpot research found that businesses that publish 16 or more blogs a month get 4.5x more leads than companies that publish four or less blogs a month. So, ideally, the more you can post the better!