BW: I’ve been brewing elderflower champagne recently, and I think that makes a nice analogy for our relationship. Our work together is the alcohol, the good stuff, the heavy hitting stuff, while the bubbles, the fizzy stuff, are a bonus – just like our friendship. We balance each other out well. I have a tendency to be overly critical, and that can end up being destructive. Alex is the more objective voice in my ear telling me to shut up and get on with stuff. AL: We’re both parents now, so while it’s harder for us to go for the weekend drinks we used to, we do sometimes get chances to spend time together outside of work – although this mostly happens when we’re away travelling. While we try not to speak about the day-to-day outside of the studio, we find that a hotel bar after a busy day of client meetings is a great place to reflect on the journey we’ve been on together, and discuss the strategic direction of the business.