AI personalization leverages complex machine learning algorithms that analyze vast amounts of data—like past purchases, browsing behavior, and search history—to predict what customers might like next.
Unlike traditional methods, which rely on more static data or superficial insights, AI can dynamically adjust recommendations in real-time as it learns more about each user.
This means that every interaction on the site refines the customer’s profile, leading to more accurate and tailored shopping experiences that drive engagement and sales.