Brüno is a mockumentary comedy film about a flamboyantly gay Austrian fashion journalist named Brüno. The film follows Brüno as he tries to make a name for himself in the fashion world. He travels to the United States, where he interviews celebrities, attends fashion shows, and tries to launch his own clothing line. Along the way, he gets into a number of outrageous situations, including posing as a concentration camp guard, giving a lap dance to a group of elderly men, and trying to sell a line of children's clothing that features swastikas.