There are a variety of metrics available to know if your visuals are working. The key here is to focus on your goals with your campaign. Also, it is important to know what part of the marketing funnel the visual will be. For example, if the visual will be placed at the top of the marketing funnel, then you may be interested in tracking engagement. If the visual is at the bottom of the marketing funnel, you would be more inclined to track conversions. Then, if you see increases in your metrics after launching new content, you know your visuals are having a positive effect.
Creating and tracking all of these metrics on different platforms for your visuals can be time-consuming. This is why working with an agency can be so effective. They have experience creating visual content for campaigns, and most importantly, they know what metrics to look at. A truly stellar agency will look at your campaign’s data and be able to interpret it for direction for your visuals quickly. This means they can continually optimize your visuals to get the most bang for your buck.