There are main two ways by which web analytics tools work and they include u003cstrongu003elog file analytics program and page taggingu003c/strongu003e. u003cbr/u003eu003cbr/u003eHowever, u003cstrongu003epresent-day web analytics platforms use the page tagging techniqueu003c/strongu003e. u003cbr/u003eu003cbr/u003eThis technique works when youu003cstrongu003e insert a JavaScript code in your website,u003c/strongu003e particularly in the webpage HTML code.u003cbr/u003eu003cbr/u003eWhen a user then makes a visit, the program works underground u003cstrongu003eby collecting datau003c/strongu003e such as location after marking the visitor with a unique identifier number. u003cbr/u003eu003cbr/u003eu003cstrongu003eSuch data are then sent to the web analytics serversu003c/strongu003e which are culminated together for preparing reports and dashboards. u003cbr/u003eu003cbr/u003eThereafter, you have your website analytics at your fingertips. It's that simple.