The time that is taken to load the website by the customers will affect the reputation of the company. If the websites will take a very long time in getting loaded, then the customers will wave off. Hence, it is suggested that the website developers and designers should spend a long time in analysing the loading speed of the website. This will ensure that the people who are opening the main link of the website will spend a long time seeing the information inside the pages and discovering the services that the company offers instead of waiting for it to load because they won’t wait for a very long time.