Post Consumer Recycled (PCR) plastic is derived from an end product, such as a clear water bottle, that has completed its life-cycle as a consumer item and would have otherwise been disposed of as a solid waste product. PCR plastics include plastics that have been collected in commercial and residential recycling programs. Essentially, PCR is taking existing plastics both recycled and virgin, and upcycling (repurposing) them into our sunscreen tubes. This process uses 50-60% less energy than creating new or virgin plastic. Amavara’s commitment is to explore every technological advancement in packaging solutions and work with our network and team of advisors to implement appropriate changes as they become available.