Many companies are looking more toward their managers to coach their direct reports as a way to develop the manager and to develop the direct report to provide a career path. Coaching is considered an effective method to increase employee engagement and retention if the manager has tools and guidance to use for effective coaching skills.
Reveal would be a cost effective tool for managers to use to guide them in coaching their direct reports. In addition, many performance management practices are using competencies rather than rating employees on a curve.
Using a competency method consistently throughout the organization reduces training time and provides a method everyone will understand and use. It has the added benefit of reducing bias in development, promotions and hiring decisions.