The short answer is yes. Customer testimonial videos are review videos by customers who have used your product or service or had any valuable interaction with your business. Testimonial videos can be implemented in several ways to enhance your marketing strategy. According to research, an estimated 85% of consumers read or watch reviews before making a purchase. Video testimonials are an effective way to persuade viewers to watch your content and to increase the number of subscribers to your YouTube channel. When you have video testimonials you increase your brand’s credibility and trustworthiness. You also have a different perspective to explain your business. This may be beneficial for making your videos appear more natural and your products user-friendly. Research shows that videos have a retention rate of 95% and when used on a landing page, they can increase conversion rates by 86%. If you want to use a video testimonial on your YouTube channel, it is advisable to run an ad campaign to ensure that it reaches the intended target audience.