A retailer is a business like as a package store (liquor store), bar, restaurant or grocery store. The alcoholic beverage industry in Texas has three tiers —manufacturing, distribution/wholesale and retail. At its most basic, manufacturers make alcoholic beverages, distributors and wholesalers deliver them to businesses, and retailers sell directly to consumers. Of course, each license and permit has certain authorities to make, distribute or sell alcohol, and you’ll need to check your license or permit type to see what’s allowed.