Conspicuity is the key here. Even the most well designed, attractive signs can’t draw sales if consumers can’t see them. Therefore, place the signs at the most conspicuous locations like storefront windows, above the store, in the parking lot, or in front of the store. Consider placing the business sign high enough to be seen from all possible angles. Inside the facility, you can install business signs along the walls, or behind the reception desk. Also make sure people can read the text on the sign.