Photos might differ in actual due to several factors. One reason could be due to monitor calibration. Computer monitors setting and type vary, so each photo will look different when viewed across different devices. The amount of light and kind of light you are using when viewing the product may also affect the way you see colors. The sublimation process may also affect how colors are transferred on mugs.Rest assure we quality control items that leave our studio and we will only send you mugs that are worthy of FB likes or Instagram hearts!