Yes, it is very similar, but it has its differences. A sugar baby is spoiled by an older man. Usually, some kind of romantic relationship is formed in this kind of arrangement and often sex is part of that arrangement. Men usually aren’t into being dominated by their sugar baby.  With findom, there’s no age of the customers, they can be younger or older than you and they like to be dominated and controlled by the domme. There is also no relationship formed in findom, just a sub/domme relationship where sex is not a part of it and most often nudity isn’t a part of it either.