Email campaigns act as a beneficial medium for nurturing leads. Before getting started in email marketing, make sure to keep these things in mind:
Gather the contact for building an email list, this can be done by introducing sign-up pages on your website and social media pages.
Send the welcome email to new subscribers.
Write the personalized emails that can easily persuade the targeted subscribers.
Give the catchy subject line and send it at the right time.
Keep track of results through CTR, unsubscribe rate by using analytical tools.
Email campaigns are an important aspect of digital marketing. Before you start an email campaign check out this article Foolproof strategies for digital marketing business.