It absolutely can! The primary purpose of SEO is to increase your traffic, which will immediately impact your bottom line (aka – leads and sales). SEO allows you to market to your target audience directly and identify their user intent – both done through keyword research. You also need to include long-tail keywords (typically higher converting) and short-tail keywords (which usually bring in more traffic).
However, achieving successful lead generation and sales through SEO requires more than just planning. It entails implementing optimisations page-by-page, particularly ensuring your website is conversion-optimised. To achieve this, you must create captivating calls to action, encompassing enticing content, clickable buttons, and an overall user experience that motivates visitors to take the desired action.