Each day around 3.5 billion searches are processed and handled by Google, which is almost 88% of all the mobile searches in the world. Local Google searches are known to be directly converted into sales, around 75% of the users who are searching for local products on Google, end up visiting the store the same day. Google Maps marketing or Google map optimization can play an important role in the way your business is viewed by Google. It helps determine if your business will appear in the organic search or what is popularly known as the local 3-pack. The local 3-pack is Google Map Results that are displayed at the top of the page in the Google Search results. Thousands of customers can be channeled towards the business through Google Maps. If your business does not rank in the 3-pack, there are very low chances of your business being found in the search results. Therefore Google Maps Marketing is considered one of the most important features of local SEO strategy.