When planning an event, it's important to create a branded hashtag to help promote and track engagement on social media.
Here are a few tips on how to make your own branded Instagram hashtag:
Keep it short and simple: The best hashtags are short and easy to remember, so people will be more likely to use them.
Make it unique: Create a hashtag that is unique to your event and not already being used by another organization or brand.
Promote it ahead of time: Let your followers know about the hashtag ahead of time, so they can start using it when they post photos and updates from the event.
Use relevant keywords: Include keywords relevant to your event by using the event and brand's name on your hashtags.