The app has more than 1 million users.
It’s a question that’s hard to answer. That’s because Todoist doesn’t have a clear line of sight into how many people are using the app. It has about 1 million monthly active users, but it doesn’t know how many of those are using the mobile app.
“We don’t have a clear view of the number of active users because our sign-up process doesn’t ask for the user’s phone number,” says Todoist CEO Mikael Larsson. “We can’t do a direct conversion from monthly active users to active users.”
Larsson and his team are aware of the gap between the number of monthly active users and the number of active users, but they don’t think it’s a problem. They know that Todoist has about 1 million monthly active users, and that’s enough to sustain the company.
“We have a lot of customers,” Larsson says. “If we had a big number of users, it wouldn’t be a problem for us.”
Todoist is a cross-platform task manager. It’s available on iOS, Android, and the web.