Not everyone or every company wants to be listed publicly on a website or in an annual report. They prefer to keep their names private, yet they can be some of your largest contributors. Before listing a donor's name in a public medium, always ensure that you have their permission. Be prepared to indicate how they will be listed.   Their brand reputation is very important to them, and while they are willing to provide financial support to your charity, they may also want to control the narrative to protect their brand. Your donation list template should have a column indicating the status of each contributor with regards to being listed on your website, the annual report, and if there are any special requirements, i.e., they need to approve the wording, pictures, etc.