By being different in some small way! There’s always an opportunity to make your blog stand out within a niche of any industry, regardless how much competition there is today. Let’s take the example of travel blogging. While there are more competitors in this space, you also typically have a much higher demand for more content than in many other industries—and proven demand is a very good thing when it comes to starting a blog.
There are literally countless trip destinations around the world, and travelers are always in need of helpful content when it comes to planning trips. Just because others cover the same destinations, doesn’t mean you can’t do it too—and still find your readers. As a quick aside, if you're having trouble with your content planning efforts, you can grab my free blog planner bundle and turn things up a notch today.
However, in order to truly stand out in your niche, you need to think about ways to differentiate yourself and your blog content. Examples of differentiation could be things like:
High quality location-based photos
Taking the point of view of a “locals guide” to each city
Having in-depth written content that goes beyond what others write
Shooting video footage of the best sights you need to see
Documenting your journey behind the scenes on Instagram,
Don’t let the fact that there are competitors stop you from blogging on a topic you’re in love with. If anything, this is an opportunity to gather inspiration from what you see working well for competitors (especially if you set up Google Alerts for their blog and see where they're getting published)—you can adapt their content topics to fit your own style, strengths, interests and continue building your own unique style of blogging over time.