Before a patient becomes a patient, they are a “prospect”. Meaning that they have not decided to use your services yet. EMR and EHR systems are designed to store detailed patient information, after they become your patient. As patients interact with your website, your email marketing, Texting/SMS, Facebook business page, you would want to store the information about each interaction in a database. This database is called a medical marketing CRM. It is an intelligent software that can also integrate with your EMR or EHR system securely, and leverage the hidden useful information in your EMR. So medical marketing CRM software is used to store prospect patient information and any interactions, before a patient becomes a patient. Read more about medical marketing CRM here.