SEO is not a “set it and done” task. The initial phase of any monthly SEO retainer involves lots of analysis, research and on-page SEO. Even if this initial work snags you the top spot on Google’s search results, you’ve then got a lot of work to do to keep your website there! Once you have more reporting and analytics to work with, as well as initial results, typically you will need to further optimise content based on your results.