In the age of virtual and augmented reality apps, CGI renderings add value to a real estate firm. Real estate marketers will be able to help clients visualize what a property will look like once it is built by displaying a graphic representation of the space, including placement of walls and windows, size, proximity to borders, and so on. This can infuse an emotional connection to the property in a buyer by seeing the visual representation of the possibilities, encouraging them to buy it.