Usage of the face serum would fall under the first steps of your skincare routine, following a thin to dense consistency order of your products. For example: toner, serum, moisturizer. Intended use is 1-2 times daily, or as needed. After cleansing, gently apply 1-2 pumps to your face and neck, on clean, damp skin. Allow the serum to naturally absorb into your skin with moderate rubbing to blend in. We recommend applying our serum only on damp skin and then following with a moisturizer after 1-2 minutes to seal it in. One pump contains roughly 5mg of CBD.