A standard URL format must contain protocol, domain name, and path. For the protocol part, you can usually see the HTTPS text. Then you will see the domain name. This name is the name of your website. Then the path part appears. This part is also called a permalink and refers to the content found on a specific page. The permalink area, which is -or should be- generally in harmony with the h1 tag of the page, is one of the areas that search engines care about when crawling your page.