There is no doubt that targeted advertising is more effective than untargeted advertising. When you target your ads, you are more likely to reach your target audience, and this can lead to increased sales and brand awareness. However, targeted advertising is not without its drawbacks. First, it can be more expensive than untargeted advertising. Second, it can be more difficult to track the results of your targeted campaign, making it difficult to measure its effectiveness. Overall, though, targeted advertising is worth the investment if you want to reach your target audience and boost your sales.