Bloomreach has three main product categories: Engagement, Content and Discovery.
Engagement is the centralized CDP (Customer Data Platform) which is the foundation for any install. Engagement includes marketing automation, personalization, omni-channel marketing and AI-driven insights. This is used by every type of business.
Content is a CMS (content management system) which is headless and has API support. This is mainly used for online retailers who want to deliver highly customized and personalized experiences.
Discovery is a machine learning and AI-driven product discovery platform. It includes specific packages meant to supercharge online commerce experiences: search results; recommendations and pathways; SEO; testing and audices; insights and analytics. This is mainly used for large online retailers who need an automated system to manage the scale of their audiences, products and store fronts.