At the moment, Magento has won the title of one of the most popular content management systems for online stores in the world. Such large companies as Coca-Cola, Ford, Olympus, Nike, Christian Louboutin are using Magento and enjoying its benefits. Its main strength is the abundance of built-in functions: currency, languages, discounts and coupons, reports, and much more. In addition to the built-in functionality, this scalable and extensible platform has many modules and various templates.