A. Empathetic AI or Artificial Empathy is the ability of artificial intelligence to react to human emotions in an empathetic way. Empathetic AI has a crucial role to play in virtual shopping. For example, a customer trying on a dress can either like or may not like the dress. Empathetic AI can analyze his expressions and conclude whether the product was to his liking and sort out the later suggestions based on his preference. It helps gather better insight on the customer shopping style and hence enables a more personalised catalogue of products for him/her.