From SEO pros to website hobbyists, ranking their pages at the top of Google's search results is a goal of paramount importance.
After all, you've worked hard to develop a beautiful site that offers incredible content and value. But if no one sees it, all that effort will have gone to waste.
Although some aspects of SEO are pretty straightforward, others, such as canonicalization and canonical URLs, can be both complicated and confusing.
Mastering canonicalization isn't as difficult as you might have thought, and in fact, offers a unique opportunity to help search engines like Google interpret your web pages and identify which ones are deserving of ranking higher in its search results.