According to the World Health Organization (WHO), more than 5% of people worldwide have disabling hearing loss. To put that in perspective, if a bank has 100,000 customers, 5,000 of those customers would have disabling hearing loss. Those customers need—and are entitled to—the same banking services as hearing customers. Banks, CPAs, and investment firms can’t refuse an American Sign Language (ASL) request. Doing so violates the Americans with Disabilities Act (ADA). This applies to direct and indirect requests for ASL financial services. For example, if a caller using video relay service calls a bank, the bank can’t refuse the call.