JUUL comes in a variety of flavors, such as fruit medley, mango, cool cucumber and creme brulee. Flavors in tobacco products, including e-cigarettes, have been proven to appeal to young people. Flavored e-cigarettes are especially dangerous, not only because they attract youth, but because their young users are likely to be misinformed about the harmfulness of the products.
Many youth e-cigarette users incorrectly believe they aren’t consuming nicotine when they vape. The majority of youth e-cigarette users think they vaped only flavoring, not nicotine, the last time they used a product, according to an annual national survey of more than 40,000 students from the University of Michigan 2016 Monitoring the Future study.