Adobe Target is a personalization and optimization tool that allows marketers to create and deliver targeted, personalized experiences to their website visitors or app users. It helps businesses test different variations of content, designs and offers to optimize customer engagement and conversion rates.
On the other hand, Adobe Analytics is a data analytics platform that provides insights into customer behaviour and helps businesses understand and analyze their digital marketing efforts. It allows organizations to track and measure website/app traffic, user interactions, conversion rates, and other key metrics to make data-driven decisions and improve their marketing strategies.