The best way to collect feedback is to meet your customers where they are: inside your product. Capturing feedback and requests directly inside your app results in higher response rates and engagement (since customers don’t need to take any extra steps to get to an external feedback submission page or portal), and better quality feedback (since they’re responding within the context of the product, as they’ re experiencing it.There are several ways you can use Pendo to capture both quantitative and qualitative customer feedback, in-app.