It is said that marketing and sales go hand in hand, and that’s the reason why a lot of marketing people frequently communicate with the sales guys. To answer this question, you can quote the below situation during the interview (or share a similar real-time experience)
Sample – “In my previous organization, one of the biggest obstacles that I observed were lead conversions. The problem arrives when the marketing team taps the right audience and makes it float into the sales funnel, but the sales team couldn’t close the deal. To overcome this issue, we conduct periodic discussions with the sales head and try to understand the ground level of problems that they actually witness during conversions. Accordingly, we worked together to overcome the real issues and improved profitability.”