It depends on the situation. Trademarking is the process of registering a brand name, logo, slogan, or other mark that identifies a product or service. Registering a trademark is a legal way to protect your brand and prevent others from using it. On the other hand, registering your business with the government is a process that establishes your business as a legal entity, allowing you to open a business bank account, obtain business permits and licenses, and protect your business from liabilities.