An OBE is a button, widget or search bar on your own hotel website or social media that encourages guests to make a booking online. Depending on your preference, the entire booking process can take place on the website itself, or an external booking environment. When the guest has made a reservation via the engine, both the hotel and the guest will receive a confirmation by email. When you link the booking engine to the channel manager, the prices and availability of your rooms are automatically updated on other booking channels. Everything is automated, which saves you time (and thus money!).