Search engine rankings change frequently and drastically. This is due to various factors, including changes in search engines' algorithms to sort and rank pages. Search engine algorithms are constantly evolving and becoming more sophisticated, and they consider a variety of signals when determining a page's ranking. Some are content quality, relevance, page load speed, user engagement, and more. In addition to algorithm changes, other factors, such as website content and backlinks, can also play an essential role in search engine rankings. To stay ahead of the competition, website owners should regularly update their content with fresh, relevant information, optimise their web pages for search engines, and create high-quality backlinks. It's also essential to ensure your website is mobile-friendly and user-friendly to maximise visibility in the SERPs. Get help from a leading SEO agency in Cyprus to ensure your website stays ahead of the competition and remains visible in search engine results.