The Kalicube Process is a set of steps designed by Kalicube Pro to educate search engines about a business’s Brand. It is a strategy that demonstrates the Brand’s authority and credibility and builds search engine understanding and confidence in the Brand so it displays it prominently in search results. The goal is to control the Brand’s online presence and reputation.
The process involves three focus areas:
Brand SERP: A Brand SERP is the Google Search result for your Brand name. The process involves optimizing how your Brand appears when someone searches for it.
Knowledge Panel: These are information boxes that appear on Google when you search for notable entities. The process involves managing this information to ensure it accurately represents the Brand.
Entity Home: A Brand’s main online presence (usually its website). The process ensures this website is effectively optimized and accurately represents the Brand.
The overall goal of the Kalicube Process is to manage and improve how a Brand is represented in digital search results, to help businesses attract the right customers and do