Many of the top B2B brands have been around for decades, helping pave the way for others in the space. However, several newer companies have become big players as well. Today, the B2B space is led by brands such as Adobe (which owns Marketo), HubSpot, Oracle and Salesforce, with many other leaders in the mix as well. Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio.