Social psychological research is designed to understand how people think, feel, and behave in social situations. The methods used in social psychology research are varied, but all aim to understand why people do things in social situations. In some cases, researchers use surveys and interviews to gather data about how people think and feel about social issues. In other cases, experiments are conducted to test hypotheses about how social situations influence behavior. No matter what method is used, the goal of social psychology research is always to improve our understanding of human social behavior.