Definitely. This is quite technical. In the nature, the sun is the best light source to exhibit difference colors. Other man-made illuminations is often to replicate visual color effect of the sun, this is call color rendering. Customers / buyers / brands may have different color light sources in their product display area. Some prefer to use yellow light source (e.g. U3000) and some prefer to use white light sources (e.g. D65, CWF). These different light sources have different wavelengths and when they reflect the lights from the object, will cause different visual effect. Thus the visual effect of a color under different light source will be visually different.