With our drivers and connectors, every data source is essentially SQL-based. The CData Bing Ads driver contains a full SQL-92 compliant engine that translates standard SQL queries into Bing Ads API calls dynamically. Queries are parsed and optimized for each data source, pushing down as much of the request to Bing Ads as possible. Any logic that can not be pushed to Bing Ads is handled transparently client-side by the driver/connector engine. Ultimately, this means that Bing Ads looks and acts exactly like a database to any client application or tool. Users can integrate live Bing Ads connectivity with ANY software solution that can talk to a standard database.