You have an amazing product. You and your current customers agree about that. However, you still need to get the word out to increase your customer list and grow your business. That’s where marketing comes in. Companies will invest different amounts based on their goals and the stage of their company. For instance, mature companies may devote 10% of gross revenue in certain industries, whereas a startup may go into the red in order to acquire customers. This investment is essential to growing your business to the level you’ve always wanted. And as you invest in your marketing, you need to also invest in working with an expert who can ensure that your marketing investment isn’t squandered.