Panel members interact with YouGov because we give them value for their data – financial rewards, control of their data and contribution to public opinion. Every commercial survey or task a member does has a small monetary value attached to it. For each survey a member does they get a thank you – on a full survey this might be 75¢, or a smaller payment for completing a shorter task. Panel members can cash out the money in their account. We give members control over their data – they decide what to do and what they’re comfortable sharing, as well as how their data gets used. Members can select if they’re happy for data to be shared, or just want it to be used by YouGov. If they don’t want to tell us something, they don’t. The greatest value to many members is that of contributing to, and being a part of public data. Sharing opinions that might be used, our members have ability to influence, see their contribution to results within newspapers, TV or online media, as well as seeing how their views compare to others. There is huge inherent value in expressing your own opinion, and that’s why about half of our data is contributed for free. For the public good.