Financial newsletters are an efficient way of capturing your audience’s attention through engaging content. For a start, they're easy to produce and enjoy an average open rate of 21.33%. All you need is a decent writer, simple template and basic email marketing tools.Email is a hugely effective channel with fantastic ROI. By using email to distribute your newsletter, you can reap some big rewards.Email newsletters can: Generate leads Build relationships Boost your reputation Keep readers informed.And they do all of this for a low cost, meaning great ROI and improved visibility for your brand.