Pay-per-click (PPC) advertising or paid search is a form of online marketing in which advertisers display ads on search engines. Ads are displayed based on keywords that users enter into the search engine, and advertisers bid on keywords in order to have their ads displayed in search results. PPC can be an effective marketing strategy for businesses of all sizes, as it allows businesses to target customers who are actively searching for their products or services. Additionally, PPC ads have high conversion rates, as they are displayed to users who are already interested in what they are offering. If you are considering using PPC to market your business, it is important to partner with a reputable and experienced PPC agency.