There are over 6.3 billion smartphone users in the world, and the majority of them prefer mobile apps to websites. Among the main reasons are better personalization, the simplicity of notification sending, the advantage of accessing mobile device features, the ability to work offline, better performance, and fewer restrictions in terms of design.
In addition, 80% of the US population shops online, making mobile applications a must for online retailers. But even if you aren’t in the retail industry, a mobile app is a powerful marketing source, presenting your brand before the customer’s eyes every time they look at their smartphone. What’s more, whatever number you get on how much it costs to build an app, in-app ads are quite lucrative.