Social media listening involves tracking mentions of certain words, phrases, and even complex queries across social media and the web. Brand24 goes broader than that, though, and listens to other media types, such as blogs, news sites, reviews, video descriptions, and podcasts. Brand24 crawls through the entire web, looking for every occurrence of your selected keywords. You can drill down to any set time span to find everything that people have said about your brand during that period.