On-page SEO refers to the things you can do on your website to help it rank higher in search engines. This includes using the right keywords, creating good content, and making sure your site is easy to navigate.On the other hand, Off-page SEO involves actions taken outside of your website, such as getting other websites to link to yours and managing your social media presence. Both on-page and off-page strategies are equally important for improving your website’s visibility in search engine results. Search “marketing agency near me” online and hire digital marketing experts who are well-versed in these strategies.