In case your desired domain is not available, there are still options to you to ensure you can equip your website with a valuable premium domain. For one thing, our domain name search tool provides you with alternative domains you may not have considered. Another good option is to buy the domain from the current owner, who may be willing to sell it to you for a reasonable price. Bear in mind that if the domain name is already taken, it doesn't necessarily mean it's in use – some people, known as domain traders, buy attractive web addresses in order to sell them as premium domain names. In order to track down the owner, look up the domain using the free WHOIS database, which contains the registry details of every web address on the internet. Then, estimate the market potential of the domain in terms of brand appeal and SEO status. You can achieve this using a variety of SEO tools, such as Searchmetrics and Ahrefs. Factors such as whether it ranks for relevant keywords and the quality of its backlink profile will increase the value of a premium domain. With this in mind, negotiating a purchase price with the owner will be much smoother. For more details, see our Digital Guide article on how to buy your domain directly from the owner .