Yes, retargeting ads are highly effective for local and small businesses. Imagine you’re the owner of an interior design firm. A prospective customer in your service area visits your site and browses your design and remodeling page. Because remodeling is a substantial investment, however, they’re not yet ready to book a consultation. By running retargeting ads, your firm stays at the top of your client’s mind as they browse other options, and potentially converts that customer into a lead.