Focus on elements of your fund or capital product(s) that are: Innovative Complex Responsive Identify FDIC, OCC, and Federal Reserve geographic areas relevant to your efforts on the FDIC website. For OCC-regulated banks, CRA compliant investments must be "Public Welfare Investments," i.e. investments that have an impact on low-moderate income geographies or demographic groups. Sign up for newsletters from local OCC, FDIC and Federal Reserve offices to keep an eye on trends in local CRA capital markets. Sometimes a bank's CRA department is housed under compliance---there isn't always a dedicated CRA department or manager. Fund managers should consider pitching their funds as non-concessionary to banks' CRA officers or CFOs. Woodforest Bank, for example, saw Blueprint Local Opportunity Zone Fund as an investment to not only achieve CRA-qualified impact outcomes but also achieve competitive returns. CRA investors are geographically specific. A good way to find local CRA capital is on the FFIEC website, by searching for the geography in which you're located and determining which banks have deposits in your region. Banks are required by law to deploy CRA capital in every area where they receive deposits. As an example, Woodforest had a side letter with Blueprint Local, asking for best efforts to deploy capital within certain geographies where the bank had deposits. Timing is everything when talking to a bank. Their interest has everything to do with where they are in their exam cycle---which ranges from 3 to 5 years. Near the end of the cycle, the team is getting exam ready and focusing on reporting; at earlier stages in the cycle the CRA team might be more willing to invest. Often if the answer is no, this may be a sign to revisit the conversation a year later.  Banks are risk-averse. If you're a new fund, focus on the qualifications of your individual team members and your unique track records to compensate for the fund's lack of experience.  Prospecting for CRA capital might go better with banks that have recently received a poor compliance rating and, therefore, might be open to investing in a high-impact fund in order to bolster their rating for their next exam cycle.