A uniform product vision provides a clear direction for development. The product vision is therefore a tool for creating focus within the company. This focus makes it easy for the development teams as well as marketing and sales to pull together and communicate clearly. In addition, the product vision provides a good basis for discussion as to why certain solutions should be pursued or rejected. This applies to technical solutions as well as communication modules in marketing or markets in business development. The product vision is a decision-making aid for everyday life.