In Colorado, deceptive trade practices include fraud or misrepresentation in a business dealing. Deceptive sales practices could involve small exaggerations to help sell a product or it could involve a complex multi-million dollar pyramid scheme. Ten examples of deceptive acts and unfair trade practices are: 1) Misleading advertising to the general public. 2) Lenders making bad faith claims about financing to potential homeowners or motor vehicle buyers. 3) False statements about a competitor's product or practices 4) False information about a good's source or certification. 5) Misrepresenting a product's ingredients. 6) False representations about whether the defendant's goods have a warranty. 7) Not disclosing material information about a good or service. 8) Misrepresenting the quality or value of a product or service. 9) Bait and switch advertising to potential consumers. 10) Use of fake testimonials in ads and commercials.