We hide the Name of project on our listings to protect the (future) buyer from additional, unnecessary competition. We sometimes have thousands of visitors in one day to our site – some of whom are searching the web for websites they can copy and replicate. While some websites are deeply entrenched as market leaders in their category and are defensible (i.e.  Tripadvisor.com ) others are earlier in their life-cycle and still need some months/years before they’re ready for direct competition. (i.e. an early drop shipping company that’s just starting to get a name for themselves or relying on the brands they list to drive sales) so thus we hide the name of project.