An anchor text is the text the user clicks to move from one web page to another. It is important to work on anchor texts as they tell the user what to expect from the page they are about to visit and it tells search engines what is your content about. Anchor texts also indicate if you are engaging in spammy activities or not.
It is common to use relative keywords or brand name as an anchor text. When requesting a link building service, you are welcome to provide us with the anchor text you want to use. Otherwise wil will use your company or brand name.