Compiled Lists are lists of people or businesses that are built from published, public sources such as yellow pages and phone books. These lists are the best source for reaching large groups of people or business. The response rate and price for compiled lists are normally lower than a response list. Response Lists are lists of people that are proven direct mail buyers, responders and subscribers. These names have been pulled from an actual response from the consumer such as magazine subscriptions, shoppers of certain stores or companies, buyers of certain products, attendees of seminars etc. These lists tend to have better response rates than their compiled counterparts.