The constant need to switch between snippets and mini snippets to access different product offerings reduces the ease of use and delays loading time when you’re using Optimizely. Further, Optimizely doesn’t offer built-in user behavioral analytics unless you’ve integrated third-party tools to uncover user insights. Optimizely is relatively a more expensive choice for small and medium businesses. Google Optimize, on the other hand, is available free of cost and offers some level of user insights due to GA integration. However, it is missing several advanced features, as clearly mentioned in the above comparison tables.
If you don’t wish to compromise on loading time and want to dive deeper into user insights, you can try VWO. We offer you a free trial for 30 days, free testing and insights plans, and different pricing plans as per your needs.