The Google Company provides the opportunity to set the basic options of the company. Therefore, all users have the opportunity without problems to control their costs. You will only be charged for advertisement if someone clicks on your ad. At first, you set the amount you can pay in one click. Then you need to assign the company’s daily budget. Google will withdraw the specified amount and will not exceed the limit.
You have to understand that advertising costs may be higher on one day and less on the next. It will also vary and performance, but the overall advertisement budget will not exceed the limit you set for a month.