Trending now: people go online first then go to brick-and-mortar stores. It is a matter of convenience – their convenience. If you do not have a website, your business – no matter how great it is – won’t be included on their shopping list. Even if you run a local business, your website works 24/7 providing information your customers’ need (e.g., location, open hours, phone number, catalogs, price lists, etc.). Remember: increasingly, customers purchase online. When you decide to implement online payment and delivery options, your reach encircles the globe. You get a worldwide audience for the cost of website maintenance.