Athleta is currently owned by GAP, Inc. which acquired it in 2008 for a substantial sum of $150 million. Nancy Green serves as the company's CEO. Athleta was founded in 1998 in Petaluma, California, and, since its inception, has maintained a sharp focus on womens' activewear. It currently has over 200 outlets across the United States and Canada - as well as a notable online presence - a website and an app with yearly sales worth millions.