Google Ads is a quick way for your business to turn up in a search results page, where you pay a fee each time someone clicks on your advertisement. These marketing strategies do have certain limitations, though. In addition to cost, it has many flaws that SEO advertising does not have. Google Ads is often expensive and takes a significant amount of effort (and money) to set up. SEO marketing, on the other hand, is a more lengthy process, but has the potential to be effective and produce long-term results.