After I had designed and developed the game, with the help of teachers and gamers (and tons of playtesting with kids and in school classrooms) I approached lots of board game publishers, as soon as they realised it was an 'educational' game they thought the gameplay would be rubbish (most educational games are, that's the problem!). In the end, after showing the game to the owners of a local games shop (Eclectic Games), they helped give me the confidence to self publish City of Zombies, and with the help and support of friends and family, the game launched as a finished product in mid December 2013, here in the UK.