…is extremely effective at helping potential clients know, like, and trust you before they ever hire you. They showcase your expertise and authority. They are completely portable and literally in your ideal client’s ear(bud)s. They are an evergreen content asset that will continue to create warm leads while you sleep and for years to come. They can help you reduce marketing and networking costs because not only are they easier and quicker to create but because the client conversion rate is higher with podcasts. They can improve and showcase your speaking abilities. For those of you uncomfortable with doing video, you don’t have to be on camera with a podcast. And they can also help you with internal communications with your employees.