Business data is the set or database of information related to a business. It can include sales data, revenue information, employee contacts, and customer information.
Any information that companies use in marketing, human resources, operations, sales strategies, analysis, or decision-making comes under business data. Moreover, an organization can communicate with other firms using business data.
Companies can collect business data from various sources like customer surveys, employee databases, and online campaigns. It plays a vital role in enhancing marketing strategies and boosting business growth.