SEA or paid search is as its name suggests not free. You have to dedicate a budget to appear in the search results.Generally, we recommend a test budget of 2000 euros to be able to know if this channel can be relevant and work for you. This budget will allow you to collect data and know what works for your business.This budget will obviously depend on your market. Some markets with high CPCs require larger test budgets.To find out more, ask an expert for advice on how to allocate your budget.