The "30" stands for the 30 Day Program in which you will explore and experience meditation step by step. "NOW" stands for the present, the here and now. Of 30NOW train your mind to live in the present moment and avoid being overly concerned with the past and future. As a result, stressful emotions such as fear, hope, fear and expectations have less of a hold on you. When you live fully in the moment, you experience peace, acceptance, freedom, or happiness.