The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of their beer, the brewing process, a tasting room and the Heineken(R) brand. The guided Heineken Experience tour takes you on a 90-minute tour through the old brewery in the heart of Amsterdam, including an exclusive behind the scenes look. The guides are very friendly and do a great job in guiding you thought all parts of the tour. The tour includes three beers to test the quality.