Offering different pricing tiers to different customer segments can be a strategic approach to help you acquire new customers or foster loyalty from existing ones. To design effective pricing tiers, assess key factors such as order volume, frequency, and customer relationship. For example, you can offer a special wholesale rate for customers who consistently place large orders or have a long-standing partnership with your business.
One way to implement customized pricing tiers on your wholesale store is by utilizing powerful plugins like Wholesale Prices Premium. This tool allows you to set up different wholesale customer roles and assign pricing rules to each role. By segmenting your customers into distinct groups, you can provide tailored wholesale rates based on their purchase behaviors and commitment levels.