GAP, which stands for "generation gap," soon acquired popularity in the United States, expanding 25 stores throughout the country in its first four years and raking in approximately $15 million in yearly sales (equal to $85 million today). Throughout the 1970s and 1980s, GAP was hip and doing well. It had celebrity endorsements, such as James Dean and Paul Newman, and was even named one of the best-dressed brands by Women's Wear Daily. But then things started going wrong. In 1989, Ralph Lauren bought GAP out for $75 million. This upset many people who thought that GAP was more famous for its cheap clothes than it was making money. Over the next few years, more shops were closed down, including all of the original downtown locations, and work began on a new headquarters in York, Pennsylvania. The new building was completed in 1995 but despite this effort, Ralph Lauren decided to close down another 16 stores across America over the next two years. In 1998, GAP announced it was opening 100 new stores over three years. But after only six months of operation, 50 of these stores were closed again. Finally, in 2004, GAP said it would stop opening new stores and would instead focus on closing down under-performing ones. However, there have still been closures in recent years as well, including all of its locations in Canada.