Apartment Marketing is the process of advertising multifamily properties. It includes the strategies and tactics used by property managers or landlords to promote and advertise rental properties to potential tenants. Apartment marketing helps apartment communities attract qualified renters and gain high-quality leads and leases. Marketing efforts could include online advertising, optimized website content, social media marketing, open houses, and other promotional events. Effective apartment marketing can help property managers fill vacancies quickly and attract reliable tenants who will pay rent on time and take good care of the rental unit.