SoFi Technologies is an online lender that offers student loan refinancing to undergraduate and graduate degree holders. Its services include finding the best rates for customers' loans, managing payments, and communicating with lenders.  Analysts believe that the long-term company outlook is positive. It focuses on providing online refinancing loans to its customers with low-interest rates and has a vast market share in the online student loan industry, concentrating on millennials.  In its recent annual statement, the company highlighted the fact that the focus is also to increase the profit margins. Moreover, the management team also focuses on expanding and increasing its market share. SoFi Technologies' major shareholders are Michael B. Mcnamara, Maverick Capital, Vantage Equity Partners, Third Avenue Management, and the Vanguard Group.