There's no denying that brands who see high return in email marketing are those that build and maintain an engaged list of subscribers who actually want to read what they have to say. Marketers based in the EU know the importance of this all too well...
In May 2018, the GDPR legislation took the marketing world by storm when it wreaked havoc on the number of subscribers to marketing databases. And even outside of the EU, buying lists are now either illegal or frowned upon - and rightfully so! Since the volume of opted in subscribers has a key role in how successful an email marketing campaign and strategy is, many marketers are having to rethink how they sustainably go about growing their marketing database.
So if you’re still struggling to get your marketing database looking like it did pre GDPR, or if you’d simply like to understand how you can quickly boost your subscriber numbers, we've jotted down a few tips to follow!
Install a ‘subscribe to our marketing database’ pop up on your website for first-time visitors
Ensure your marketing database subscription button is visible on all landing pages
If your marketing database is small, but your social media community is thriving – tap into your online fans!
Incentivise new subscribers to sign-up by running a competition or offer a discount
Invest in “lead magnet” content. This is content that can be sent in exchange for email addresses, for example, ebooks, cheat sheets, webinars etc.
Use email software that can help you make sense of your CRM data and optimise segmentation through advance analytics.