BOSS online is a purchasing method that allows consumers to buy the product online even when it’s out of stock. However, instead of paying and shipping the product to their address, they get it shipped to the store and pick it up from the store.
BOSS is technically a subset of BOPIS that takes the idea of BOPIS one step ahead. Both channels start with online orders and end with a consumer in the store, but the logistics associated with BOSS retail are slightly different. As the retail sector continues to alter its omnichannel format, BOSS is expected to grow as the most suitable way to meet consumer demand and minimize the percentage of lost sales.