One of the biggest challenges telemarketers face when running outbound calling campaigns is that the majority of prospects simply don’t pick up. Local presence dialing helps overcome this challenge. With local presence dialing, when you call prospects, the caller ID that appears on their screens will show a phone number with a local area code, increasing the likelihood of your calls being answered. A study found that people are nearly four times more likely to answer calls from local numbers. It ultimately means that by using a telemarketing solution with a local presence, you can significantly improve your call answer rates and the efficiency of your telemarketing campaigns.