The 'this' keyword in JavaScript plays a pivotal role in referencing the current execution context. Its behavior varies based on the context in which it is used, such as within a function, method, or event handler. 'this' typically refers to the object that is called the function/method, but in certain situations, it may point to the global object or remain undefined. Understanding 'this keyword in JS' is crucial for precise and effective programming in JavaScript.
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