Other reputation companies focus on what we call “simple content”. They create blogs and online profiles using you name. This type of content is not diversified or strong enough to generate long-lasting results. Our wide range of diversified content including professionally created video, audio, press releases, articles, blog posts and custom websites will dominate your search results and build your reputation. Once we create and publish our content we use several techniques to promote our content and “push” it up the search engine rankings. One of these techniques is called back-linking. This is where we link from other websites to our content. Search engines like Google see all of these links from other websites pointing towards our content and then rank the content higher. This technique holds up extremely well over time. Our service provides long lasting value. Unlike an advertisement that has a high cost and short life cycle our professional content will stay in the search engines for a very long time