Search Engine Optimization, or SEO for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.
There are many different aspects to SEO, from choosing the right keywords and phrases to use on your site, to making sure your site's code is clean and well-organized. A good SEO campaign will take all of these factors into account and work to improve them all.
SEO can be a complex and time-consuming process, but it can be very rewarding. Done correctly, it can result in increased traffic and revenue for your website.