There are a few things that a news website can do to ensure that its content is properly optimized for search engines, even when breaking news arrives at odd hours of the night. One option is to set up a system whereby articles are automatically published as soon as they are written, without waiting for a human editor to hit the "publish" button. This can be accomplished using a number of different Content Management Systems or plugins. Another option is to use social media platforms such as Twitter and Facebook to disseminate news as soon as it breaks, using hashtags and other tagging mechanisms to ensure that the content is properly indexed by search engines. Finally, it is also important to make sure that all articles are properly formatted and tagged with relevant keywords, regardless of when they are published. By taking these simple steps, a news website can ensure that its content is properly optimized for search engines, even when breaking news occurs at odd hours of the night.