A. Pay-Per-Click (PPC) marketing is a crucial aspect of your company’s overall digital marketing efforts and online presence. Yes, it does provide you with immediate results. Still, its effectiveness requires payment for all the traffic it directs to your website.
SEO increases your company’s organic traffic. It means that SEO makes it easier for potential customers to find your website without the need for ads. Combining PPC with the right SEO strategy can create a substantial impact on your overall marketing efforts.