Translation-ready websites improve international SEO making WPML-readiness a must-have feature for today's online projects. Content translation becomes a quick and automatic process with it. You might get a massive audience increase since WPML readiness would attract the attention of search engines that scan only websites with native-speaking content. It would help one to succeed abroad. You receive higher ranks due to the lower competition. Besides, the feature improves onsite communications and betters visitors' satisfaction. Getting more sales and conversions is the key to any website's popularity. Again, translation-ready pages do not get penalized for duplicate content. The landing pages pro items have the feature in the pack.