There are several ways to promote your jewelry business online depending on your business goals. For example, if your goal is to quickly boost your website traffic and get highly-qualified leads, consider launching a PPC ads campaign. If you want to make your store better discoverable locally and grow your brand awareness, bet on local SEO best practices. Social media marketing is also a suitable option to promote a jewelry business. Pay special attention to Instagram – its visual nature allows you to create an appealing profile and trigger sparkling emotions among your followers.