Taking a leaf out of Willy Wonka's golden ticket, LEGO introduced a SUPER RARE minifigure in Series 10 – Mr. Gold, kicking off a worldwide hunt urging LEGO Minifigures fan to find the elusive minifigure. Only 5,000 Mr. Golds were made, and they were distributed randomly into LEGO Minifigures Series 10 blind bags.