In the Metaverse, a digital space is created through the interaction of virtual, augmented and physical reality. It is a social medium that allows people to interact, communicate, collaborate and have property. The metaverse thus offers the opportunity to establish itself as a meeting place for a new creator generation. For the media industry, this offers a multitude of new opportunities to engage with consumers. Content will become even more cross- and multimedia-based and tangible for viewers. They can immerse themselves directly in the formats through holograms and VR in the metaverse.