A landing page should have a clear headline that outlines the value of your offer and what it can do for entrepreneurs. It should also include compelling visuals, such as images or videos, to draw attention to the page. Additionally, there should be an easy-to-understand call-to-action button that encourages visitors to take action and sign up for your digital marketing course. Lastly, provide social proof by including customer testimonials or case studies so potential customers can see how you've helped other entrepreneurs succeed.