If you’re a neat freak who likes things just so, isocolon is the literary device for you. This is when two or more phrases or clauses have similar structure, rhythm, and even length — such that, when stacked up on top of each other, they would line up perfectly. Isocolon often crops up in brand slogans and famous sayings; the quick, balanced rhythm makes the phrase catchier and more memorable. Example: Veni, vidi, vici ('I came, I saw, I conquered')