How you name your shop sections can also help boost your shop’s SEO. Each section has its own landing page with a page title based on the section name.nnLike your shop title, Etsy uses your section names to create the page titles for each of your sections’ landing pages. The page title is the text a person sees in the search engine that links to your shop. Search engines only show about 66 characters for a page title, and Etsy limits section names to 24 characters. Etsy will automatically include your shop name in the page title.