Not a surprise that more than half of the internet users are only familiar with Google as the largest search engine, but times have changed. Microsoft has acquired a massive share of a whopping $1.96 billion search engine market, experiencing a progressive 23% growth year over year when it comes to search advertising.
Slowly and gradually, Bing has started gaining traction on the internet, reporting for a whopping 19.7% of the US search market share. With this much potential in search advertising, it’s high time for you to expand your brand reach to customers by running high-quality Bing search ads.