Digital advertising operates by strategically deploying ads across various online platforms to reach target audiences and achieve specific campaign objectives. Utilizing SEO-based keywords, advertisers optimize their ads for search engines, ensuring they appear prominently in relevant search results. Additionally, ads are strategically placed on websites, social media platforms, and mobile apps frequented by the target demographic. Through techniques such as keyword targeting, demographic targeting, and retargeting, advertisers aim to deliver highly relevant ads to users most likely to engage with them. These ads can take various forms, including text ads, display ads, video ads, and sponsored content. By continuously analyzing performance metrics such as click-through rates, conversions, and return on investment, advertisers refine their strategies to maximize effectiveness and achieve desired outcomes in the competitive digital landscape.