While we believe social media can be a beneficial strategy to spread awareness of your book, it’s not for all authors. Promoting your book on social media requires a strong strategy, ongoing interaction that doesn’t only relate to your book, and honestly, a good deal of time.
If you can’t dedicate the time to interact on a consistent basis, simply having pages up can be more detrimental than beneficial. When people visit a Facebook page or Twitter profile that has little or no activity, they’ll see little benefit in connecting.