While we strive to provide a secure and trustworthy marketplace, there is no 100% guarantee that every watch listed is authentic. That's why it's important to choose the right sellers. As a buyer, you have the freedom to connect directly with the sellers. We encourage you to call them, check out their social media profiles, and do any necessary research to ensure they are who they claim to be. Establishing this trust and confidence in your seller can go a long way in ensuring the authenticity of your purchase.