Manufacturers describe their products as gentle, smooth, and providing a different kind of buzz. Compared to alcoholic cocktails, these beverages are said to avoid hangovers and have fewer calories. Some manufacturers marketed them as alcohol replacements.
Drinking these kinds of liquid infusions in moderation enhances the user's ability to appreciate both the effects and benefits. It also prevents the development of weed tolerance, which eliminates the need to escalate dosage for desired effects and benefits.