To create content that resonates with your target audience, focus on addressing their specific pain points, questions, and concerns related to health and wellness. Conduct keyword research to identify topics that your audience is actively searching for. Create a mix of informative blog posts, product reviews, and comparisons that provide value and help your followers make informed decisions. Incorporate visuals, such as images, infographics, and videos, to make your content more engaging and shareable. Encourage interaction by asking questions, responding to comments, and fostering a sense of community around your content.