Price is the main factor that is usually very flexible in the restaurant industry. People eating out are not just paying for the food; they are also paying for the experience. Prices for menu items vary widely between restaurants.
When opting for similar kinds of cuisine, you will always find fine dining restaurants charging much more compared to the price of a somewhat matching option sold at a fast-casual restaurant.
On the other hand, even when looking at similar styles of restaurants that offer family-style dining options, you can find places that provide non-expensive menus to more upscale ones offering fine dining experiences and prices.
These significantly varying prices can also be expected at pop-up restaurants. Some offer hip and trendy cuisines at reasonable rates, while others offer fares that are very much up in the price range. The specific way various elements and ingredients are used in creating the menu, and the restaurant experience is typically how restaurant owners conceptualize their establishment and set their goals.
However, price is not the only flexible factor in the restaurant business. In these post-COVID-19 times, innovation is at its finest in all industries that suffered extensively during the lockdowns.