Brand recognition.
Video content helps increase brand awareness. When you consider the potential value that video creates, producing videos is cost-effective. And if a video goes viral, it's a jackpot for business.
2. Engagement.
Being active on YouTube will give you the opportunity to connect with your customers.
3. Relevance.
Many customers check a brand's social media channels before buying a product. It's good if you always have up-to-date information on your YouTube channel. This way you let potential customers know that you are active.
4. Building loyalty.
Video develops a connection between the brand and the audience. Viewers who watch a brand's video content trust it more and emotionally connect with it.