Balancing channel pricing with promotional strategies requires a thoughtful approach to avoid undermining established pricing structures. Companies can achieve this by: - Offering time-limited promotions that do not conflict with regular pricing strategies. - Ensuring that promotions add value without significantly altering the product's perceived value across different channels. - Communicating clearly about the nature and duration of promotions to manage customer expectations. For example, a retailer might offer a seasonal discount online while maintaining regular prices in-store, promoting urgency without affecting in-store value perception.