When selecting a theme, we recommend going with the theme that has your favorite homepage layout, or the layout that works best for your needs. The homepage is the most unique differentiator between themes. It helps to try to look past colors, fonts, and images in a theme (even though that can be hard!), as those can always be changed to fit your brand.
Another thing to keep in mind: just because a theme demo is geared toward “fashion blogging” or “travel blogging” — does not mean that theme is only suitable for that one niche! Our themes are flexible and most themes can work for ANY niche. Changing images, colors, and fonts can completely change how a theme looks and feels. Think of the theme you choose as a starting point, a blank canvas. You’ll be able to customize your theme with your content, branding, & personality to really make it your own.