Typically, technology improvements are made tactically adding in features and components as an organisation requires them. The downside of this approach is often any step change in technology required to meet a new modern objective such as a new level of customer experience or a leaner cost level is made difficult by the proliferation of data and technologies tactically added in over time. A digital technology roadmap is a strategic plan that enables long term business objectives. Any company wishing to interact with customers through multiple channels, reducing the cost to serve and gaining a customer centric view of their data can do so more easily if they have implemented and digital transformation roadmap.