Let’s start by defining CRM social media integration. As we’ve said, CRMs can help you gather customer data. Integrating your CRM with other tools enables you to pull data from those tools into your CRM.
Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Most CRMs can integrate with those channels to pull data about how your leads and customers interact with your social media pages and paid ads.
That’s the idea behind social media and advertising integration.