Augmented Reality / Virtual Reality (AR / VR) solutions allow the B2B and B2C businesses to engage their customers, prospects, and suspects even before the sale is concluded. These solutions offer a near-reality experience of the products without having to deliver a sample product, such that the prospective customer is able to make a quick decision for purchase. The immersive experience especially suits the e-Commerce and e-tailer segments, whose customers prefer to buy online only after making a 360 degree comparison between the products of different sellers.