Woolmark Australian Merino wool is considered to be the finest wool in the world due to its exceptional quality, superior softness, natural breathability, and sustainability. The Woolmark certification ensures the highest standards through rigorous testing. Australian Merino wool’s fine fibres make it incredibly soft and suitable for direct skin contact. Its breathability regulates body temperature, keeping you comfortable in various climates. Sustainable and renewable, Australian Merino Wool is sourced with consideration for animal welfare and environmental impact. These traits make Australian Merino wool the gold standard for style, durability, comfort and eco-friendliness.