In today’s reality, it’s hard to stand out from the competition. Every competitor has special features, techniques, and industry secrets. Prospects are increasingly demanding. When evaluating the best solution for them, they need to understand in a split second why they should choose one product or service over another.
A positioning message is how potential customers will perceive your company and/or your products and services. It’s about how you stand out from your competitors.
To find out more, read our blog on positioning strategy and branding.