Facebook seeks to help businesses connect with their audience through various means. Although all Facebook marketing options are powerful enough to give you big success, some are easier to start with. As a business, you must have a Facebook Page. This is different from a personal Facebook profile because it enables you to do things only businesses can do e.g. run ads and view page analytics. Your page aside, you can also create Facebook groups from where you can promote and even sell your products. You can also host discussions in these groups and establish yourself as an authority in your niche. Another very popular marketing tool on Facebook is live videos. Since videos became the favorite media type on the internet, using them guarantees engagement. Moreover, being live takes engagement to a higher level. The biggest advantage of live videos is that they facilitate real-time conversations. When the audience can for example ask a question and get the answer immediately, converting them becomes easier.