There are two ways you can share links on WhatsApp: a QR code or a link. The choice between these two options is quite important — it’s not just an arbitrary decision but rather a way to direct your audience to the appropriate content. A QR code is a type of barcode that stores information about its corresponding product or service. In other words, it’s used for scanning purposes. On the other hand, a link (URL) is an address that directs users to another website or platform. The main difference here is that one contains more information than the other.