SEO, or organic SEO, is the process of getting your website to rank highly (and organically) in search engines like Google, Yahoo, Bing, etc. With local SEO, there is a slight twist. Instead of focusing exclusively on your website, you’re also going to focus on your Google My Business profile page. That’s because Google displays Google my business pages (along with a map highlighting where the businesses are located) for search phrases with a local focus. In the search results for local cosmetic surgeon listings, Google displays a map at the top of the search results, with clinic names, addresses, phone numbers and reviews. That information is coming from each business’s Google My Business page. The key difference between local SEO and traditional or organic SEO is that you need to optimise both your website and your Google My Business profile page to compete in local SEO.