Smart assistants certainly play a role in driving the trend of increasing zero-click searches. In fact, 91 million U.S. consumers are using voice assistants on some type of device, and by 2020, one third of Americans will use a voice assistant for daily tasks. As more consumers use technologies like Siri and Alexa to conduct searches, companies need to prioritize optimizing SEO for voice. Hiring a designated SEO for voice manager will ensure sustainable expertise and innovation in this area.