Even though landing pages are designed for conversions, they don’t necessarily have to hurt your website’s SEO efforts. In fact, landing pages and SEO can work together like Salt and Pepper! If your landing pages are optimised for search engines, they can rank for your targeted keywords, attracting more traffic and boosting conversions.
However, there are some situations where landing pages can harm your SEO efforts. For example, duplicating the same page to test different variations could be seen as duplicate content by Google. That’s why it’s important to have an expert handle your landing pages to ensure they don’t negatively impact your SEO.