As AI research tools have shown, they can handle data and information at a rate and speed with which the average human is unlikely to compete. Machine learning and artificial intelligence (AI) can accelerate and automate keyword research, allowing businesses to track more information quickly and easily. As this technology continues to grow, automated processes will only continue to grow in complexity and clarity, giving businesses the ability to track real-time keyword metrics at the push of the button while giving their team members more time to uncover the ramifications of those numbers.