Quality of taking feedback and working on them is very important irrespective of the field you are working in. This ability makes a candidate fit for the company. For instance, you can answer this like:  “If I were involved in a campaign receiving negative feedback, my first step would be to take a step back and assess the situation. I would consider the specific nature of the negative feedback and identify any valid concerns or issues that may have been raised. I would then work with my team to figure out a plan to address these concerns and mitigate any negative effects of the campaign. This might involve changing the campaign, issuing a public apology or statement, or engaging with stakeholders to address their concerns.  It is important to respond to negative feedback in a timely and appropriate manner, as ignoring or brushing the concerns of stakeholders can potentially damage the reputation of the campaign and the organization. At the same time, it is also important to remain calm and level-headed in the face of negative feedback and to approach the situation with a willingness to listen and learn.  By taking a proactive and responsive approach to addressing negative feedback, it is possible to turn a negative situation into an opportunity for growth and improvement.”