Instant messaging is the most effective way to create satisfying experiences for customers . Connecting with them through social networks allows you to maintain a more fluid and intimate communication. Thus, customers can interact with companies depending on their availability of time, maintaining a conversation in real time with a flow of two-way messages, improving communication when expressing their doubts and concerns.
Today, technology allows optimizing the use of social networks as a means of instant communication, providing tools that make this medium an ideal strategy to convert customers and build loyalty.