Ans. In the context of business, a lead refers to a potential customer who has shown interest in a product or service and may eventually become a paying customer. Here are some common sources of leads: 1. Referrals: When current customers recommend your business to their friends, family, or colleagues, it can generate leads. 2. Website traffic: People who visit your website and show interest in your products or services can be considered leads. 3. Social media: By leveraging social media platforms, businesses can generate leads by engaging with their followers and promoting their products or services. 4. Events: Attending or hosting industry events and conferences can help businesses generate leads by meeting potential customers face-to-face. 5. Advertising: Paid advertising through search engines, social media platforms, or other digital channels can generate leads by driving traffic to a website or landing page. 6. Cold outreach: Directly reaching out to potential customers through email, phone calls, or direct mail can also generate leads. 7. Content marketing: Creating valuable content such as blog posts, videos, or e-books can attract potential customers and generate leads. 8. Partner networks: Establishing partnerships with other businesses in related industries can help generate leads through referrals and joint marketing efforts.