CoolSculpting achieves results by destroying fat cells with extreme cold. When the number of fat cells in the body is artificially reduced, the body will react to restore balance. The body can do this in two ways: produce new fat cells in the treated or in an untreated area or existing fat cells will expand. The Maximus treatment doesn’t destroy fat cells but instead empties them using the bodies natural process of lipolysis. Using this method ensures that there is no damage to cells.