Lifecycle marketing is the total of all experiences a customer gains with a specific enterprise. This includes interactions as well as consumed content. Effective lifecycle marketing does not only support users in winning new customers, but also helps enterprises continuously bind existing customers to them. SAP Emarsys provides different tactics to address customers on the different levels of the customer lifecycle. This comprises, for instance, regular information by newsletters, personalized offers or rewards for customers who have reached certain milestones in their relationship with the enterprise.