Match your eyeshadow palette to your eye colour.
Alternate colours by pairing neutrals with a bolder colourful eyeshadow palette.
Add contrast by teaming cool and warm tones on the colour wheel.
Build a gradient from eyeshadow palettes hosting different shades from the same colour family.
Pair them to the occasion — neutral eyeshadow palettes are fantastic for everyday wear, the office and formal events, while bolder shimmer colourways are more suited for parties and festive nights out.