Whether you should handle digital marketing on your own or engage an agency largely depends on your skills and experience. Many business owners, marketers, or entrepreneurs are capable of managing aspects of digital marketing themselves but might find it challenging to cover every area effectively. An agency can offer valuable assistance in developing a digital marketing strategy, leveraging expert knowledge for improved outcomes, and advising on the most efficient allocation of your budget. However, it’s not mandatory to delegate all aspects of digital marketing, particularly if you’re eager to learn and possess specific skills, such as crafting engaging social media posts or analyzing data. In such instances, considering a Fractional Chief Marketing Officer could be a more fitting choice.