Click-through rates (also known as CTR) are an important metric in any PPC campaign. To calculate your click-through rate, you need to divide the total number of clicks that your ad is getting by the total number of impressions the ad has gotten. The average click-through rate for Amazon ads is around .41%. If your ads are right around this number or above it, then you will be pleased to know that your ads are performing well.
If your click-through rates are lower than the standard .41%, it means it’s time to optimize your ads. One great way to do this is by changing up your copy. Try and write something more interesting and magnetic – something that will stand out and grab your customer’s attention. Some other ways to increase your CTR are modifying your product’s image or reevaluating your target keywords.