Employees' expertise, skills, and abilities can’t be replaced. So, they are unarguably the greatest asset of your organization. To form a long-term relationship, revamp your work culture.  They contribute to your brand loyalty, awareness, profits, and reputation. Like marketing, employees can make or break your brand. Thus, be particular during the selection process. After selection, make sure your work culture motivates them to stick to your organization. Britney Spears did achieve a lot of fame; however, it was the unseen efforts of her team as well.