It’s true; all advisors say that they are trustworthy, but we go further. Our firm is structured to eliminate conflicts of interest, often creating a lack of trust between advisors and clients. First, we are fiduciaries. This means that we are legally bound to put your interests ahead of our own. Think of the fiduciary standard as the financial advisor’s version of the Hippocratic Oath. Second, we are a fee-only firm. This is a relatively rare model in the industry, and it eliminates the sales commissions that can pit advisors’ interests against their client’s interests. When it comes to trust, concrete features like these separate BlueSky from those who only offer lip service.