A good domain, like your business name, reinforces your brand values, provides a competitive edge, should be easy to remember, differentiates you from competitors, and can even help increase traffic to your website. By picking a simple and memorable domain name that focuses on your brand highlights you will be able to reap rewards in the form of traffic, purchases, recommendations, and clicks. Additionally, registering a domain that matches your business name adds credibility and respectability, which is important in this day and age to help alleviate security concerns.