Drunk Elephant has a cult following for a reason. They use high-quality and effective ingredients in their products, so users see results. The price point definitely matches that. Plus, they're vegan and cruelty-free, which are major selling points. Unfortunately, as with many large brands, they have done some sketchy and misleading things. While the brand doesn't make their products with six of the most irritating ingredients, they make unnecessary claims that this is the reason why their products won't irritate even the most sensitive skin. In reality, everyone's skin is different and we all have individual allergies and irritations. I suggest watching this video if you want a better look into Drunk Elephant. Cassandra Bankson really digs deep into this brand, uncovering its history, ingredients, and ethics to deliver a comprehensive brand review.