Store Network Optimizer helps retailers to find potential for store network (maximum amount of stores a certain area can sustain, ideal structure of store network by different sizes/assortments and sensitivity analysis / cannibalization), prioritized locations (Prioritized lists of most potential locations, description of most important demographics and estimates of cannibalization),
most potential store size / concept for each location (estimation of the ideal store size by location, and estimation of the ideal store assortment by location), and detailed forecasts for each location (forecasts for store footfall, average purchase and margins, sales potentials for both existing store network and new store openings).