Our Facebook management retainer is customized based on your specific needs. It covers strategic planning, campaign setup, ongoing management, optimization, reporting, and communication. The retainer fee is separate from the ad spend, which refers to the budget allocated directly to Facebook for running your ad campaigns. We require a minimum ad spend commitment of $5,000 per month to ensure optimal results. During our consultation, we'll provide a detailed proposal outlining the retainer fee and additional services required. Our goal is to deliver value, maximize ROI, and provide transparent cost breakdowns.