An account-based marketing framework is a structured marketing approach designed to generate more leads and sales from your target key accounts. The framework focuses on developing a deep understanding of your target accounts, identifying the key decision-maker within those accounts, and tailoring your marketing messages and activities to appeal to those specific individuals. The account-based marketing framework can be adapted to any size business and is particularly well-suited for businesses that sell complex products or services to large organizations. The account-based marketing framework can help you close more deals and grow your business faster when executed effectively.