Link building and Digital PR is about creating interesting, insightful and engaging content, as well as building strong connections with journalists and relevant media. So, to get more links to your website, start building great content and contacts. Reach out to industry publications, small business websites or magazines that your consumer reads. Offer to write articles, share company updates, offer product reviews or share your market insight. Create genuine connections, offer genuine, relevant and useful information, and you’ll soon start reaping the SEO rewards.
Alternately - work with a company that does this for a living! A good Digital PR agency will have all of these basics downpat, along with some great journalistic relationships - this is a key ingredient to success.