A pricing survey helps you determine how your audience values your product and how much they’re ready to pay for it.
It’s useful both for a new product that hasn’t gotten its pricing down yet, and already established products that want to introduce a pricing change.
A survey will let you eliminate the guesswork from the pricing decision process. Combined with calculations and competitor research, it will let you set up an optimal pricing range. It will also get you insights into your most valuable features and how your value stacks up against your competitors.