ServiceNow and Salesforce have distinct focuses as cloud-based platforms. ServiceNow primarily serves IT service management (ITSM), providing solutions to streamline IT operations, resolve incidents, and manage assets. In contrast, Salesforce functions as a customer relationship management (CRM) platform, aiding businesses in managing customer interactions, sales processes, and marketing campaigns. While both platforms offer customization options and integration capabilities, their core functionalities and target audiences vary. ServiceNow targets IT departments, whereas Salesforce caters to sales, marketing, and customer service teams. Understanding these disparities assists organizations in choosing the platform that best suits their specific requirements.