1- Spending time, resources, and energy into product development is crucial if you are going to succeed with this competitive strategy.
2- Product leadership requires a deep understanding of consumers’ needs in order for your offering to stand out.
3- Provide value through free content like blogs posts or newsletters.
4- Establish yourself (your product/service) as an expert by creating valuable information for consumers (e.g., white papers).
5- Find new ways to differentiate and position your product.
6- Product leadership is an effective strategy for marketing because it can help you stand out, build customer loyalty, or even get more word of mouth referrals.