Everything! You can essentially substitute it for (or add to) whatever you would normally have bacon with. It goes well with scrambled eggs. Try it with cheesy cornmeal pancakes. Use it as a topping on a breakfast sandwich, a fancy BLT, or grilled cheese. Top your burger with it, or have it as a pizza topping along with crumbled blue cheese. It is a jam so it can be spread on toast, crusty baguettes, and even crackers. The list is endless!