You want to know as much information about a potential customer before you send them an email, call their office or visit in person. That’s why contact profiles are so great! It not only tells you who they are and how far away from your business they live but also provides helpful info like whether or not the person is likely to respond well if contacted by phone versus through social media posts. You can even see what industry that particular company falls under which helps narrow down where on LinkedIn most of their employees may be found-no more guessing games when it comes time for cold calling prospects.