There are two ways to improve unit economics. The first is to spend less on sales and marketing. This is not the best way, as it will slow growth. Sometimes, you have to reign in spending though, and if the LTV:CAC ratio is too out of balance, cutting the budget makes sense.
The better way, is to improve your LTV. ProfitWell can help you can do that by optimizing your pricing, as well as help you take the right steps toward reducing churn and increasing the amount of time a customer stays with you.