The money generated from the Polynesian Cultural Center goes towards helping maintain and preserve the cultures, languages, arts, history and traditions of Hawaii's eight distinct cultures: Maori, Tongan, Hawaiian, Samoan, Tahitian, Marquesan Rapa Nui. It also helps support educational programs that keep these native cultures alive for future generations to enjoy. The funds are used to restore ancient sites like heiau (temples), luakini (places of worship) and other cultural resources; for outreach programs that introduce visitors to these rich heritages; and for maintaining facilities like the Hale o Lono canoe house onsite. Additionally a portion of proceeds is allocated each year to Brigham Young University–Hawaii where students can pursue studies in Pacific Island culture as well as receive scholarships aimed at preserving traditional knowledge.