As a boutique agency, we have the (un)Common opportunity to build high-touch relationships with our clients. When assigning accounts, we evaluate many variables, such as account complexity and size, engagement scope, activities involved, and how well an account manager’s personality would likely fit with our client contact. This comprehensive perspective lets us ensure that our clients get all they need from their relationship with the account management team.
This method of account assignment means that account managers may have anywhere from 8 small accounts to 1 major account. We also conduct regular account reviews to ensure that as accounts get bigger, they don’t outgrow their team’s bandwidth.