Absolutely. User engagement, including time spent on your site, click-through rates, and interactions, signals to advertisers that your audience is interested in the content. This can result in higher CPC rates. Creating high-quality, relevant content is not only essential for user satisfaction but also directly impacts AdSense CPC rates. Prioritize providing value to your audience, optimizing for relevant keywords, and delivering engaging content to attract both users and advertisers, leading to improved earnings.