Incorporated in 2012, FSN E-commerce Venture is the parent company of Nykaa and Nykaa Fashion. Nykaa is a digital consumer technology platform, delivering a content-led, lifestyle retail experience. It has a diverse portfolio of beauty, personal care and fashion products, including its own brands.
The company runs the beauty and personal care segment through the Nykaa vertical. Its apparel and accessories vertical is operated through Nykaa Fashion.
It also operates an offline channel, comprising 80 stores across 40 cities in India in three different store formats, as of August 2021.