The traditional role of List Broker is now more accurately described as List Acquisition Expert. In our role as List Broker, Hippo Direct works on your behalf as a no-cost member of your marketing staff. We will research and recommend lists that should work best for your various marketing campaigns. We can also work with you to develop a mailing strategy and to negotiate special terms with List Owners. After you place an order with Hippo Direct as your List Broker, we take full responsibility for making sure that the proper list gets to the proper place on time. We will track list order shipping status and “troubleshoot” any potential problems.
A List Manager works on behalf of the List Owner as a surrogate “Sales Department”. List Managers actively promote their lists to marketers and list brokers for possible use. List Managers handle all production, fulfillment, and accounting details for their Owners’ lists. List Managers are responsible for the maintenance and updating of lists, and recommend strategies to improve a List Owner’s revenues.