On-Page SEO: This refers to the optimization of content and page structure to increase the relevance of a website for specific keywords. On-page factors include using relevant keywords, optimizing title tags and meta descriptions, improving load times, and optimizing images.
2. Off-Page SEO: This refers to activities outside the website that are designed to improve the credibility and authority of a website. This includes link building, building backlinks from other high-quality websites, social media marketing, and sharing content across various platforms.
3. Technical SEO: This refers to optimizing the technical aspects of a website to ensure that it can be easily read and indexed by search engines. This includes optimizing page load times, improving website architecture, using structured data, and mobile optimization.
4. Local SEO: This is aimed at businesses that want to improve their visibility in local search results. This includes setting up and optimizing Google My Business, ratings and reviews, local keyword optimization, and local content creation.
5. E-Commerce SEO: This is specifically designed for online stores and e-commerce websites. It includes product optimization, improving product descriptions, optimizing product images, implementing search filters and optimizing pages for high conversion rates.