All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage with present and potential customers, businesses use digital channels including search engines, social media, email, and other websites. This also involves messaging via text or other types of multimedia. Digital marketing is defined as the process of connecting with customers online, where they spend a large portion of their time. The most effective digital marketers have a clear understanding of how each campaign supports their main objectives. Marketers can support a broader campaign through the available free and paid channels, based on the objectives of their marketing plan.