The cost of advertising on Pandora varies, depending on the type of advertising you choose. Visual ads (which appear seven times per hour for most users) average $5-7 when calculated by CPM, or cost per milli. This means that for every thousand people Pandora shows your ad, you’ll be charged that amount.
Video ads, on the other hand, have an average CPM of $15-25, and audio ads average $8-12, with rates being lower for mobile ads.