A CRM, or customer relationship manager, is a piece of software used to monitor sales, manage contacts, and keep track of everything from lead generation to customer care concerns in one location. For instance, the CRM that Make it Active has developed is utilized to monitor our sales performance, customer service, leads, support, etc. We enter the customer's details and note their interest in SEO when a client approaches us for marketing services, such as search engine optimization. We get in touch with them via phone or email and record that we did so, along with the conversation's conclusion. If more communication is required, we indicate that we need a reminder to get in touch within a certain window of time. When we take them on as a client, we record all the services utilized, any correspondence with the client, and any other pertinent data. In essence, we have created a complete picture of each customer's relationship. This maintains organization, keeps your marketing and sales teams focused, and enhances client interactions.