In order to find out the needs of customers and potential new customers, a segmentation of the target group is carried out. The purpose of this subdivision is to address users in a targeted manner and to specifically address the needs of this group in the advertising measures. The concrete identification of customers helps to avoid wastage and misinvestment in marketing activities. Needs-oriented segmentation is based on the values of the relevant group. These can be, for example, success in professional and private life, independence, security or tradition. In addition, factors such as price perception, willingness to pay or the decision-making style of the customer group should also be included in the alignment. All these values give you an insight into what makes your target group tick and how you can steer your measures specifically for them. Successful targeting thus offers you a specific approach to your target group.