SoftBANT lead qualification, also known as Half BANT within the industry, focuses on two of the four BANT sales criteria. BANT stands for Budget, Authority, Need, and Timeline and is important in helping to determine a prospect’s sales potential. SoftBANT lead generation provides B2B marketing and sales teams with more intelligence on their leads and helps you prioritize leads that are already in the product evaluation stage versus leads that require further nurture.We typically encourage our clients to focus on the 'Need' and 'Timeline' BANT questions, combined with our standard audience targeting, to get the most out of their SoftBANT campaigns.