It is the same; however, ITVX was formerly known as ITV Hub. It is a British video-on-demand streaming service run by ITV. It offers a variety of features combining content from ITV1 and more. Even though ITVX is not accessible outside the UK, you can still unblock it with the best ITV VPN. FastestVPN gives you servers in the UK that can instantly unblock ITVX channels in any country.