The colors that people mostly associate with established skincare brand identities are pastels and neutrals for the background and a bold or prominent color for the logo image or the name. Some examples are Clinique, Olay, The Body Shop, and others. The idea behind this approach is to use a minimal color palette consisting of only two colors so a cleaner look can be achieved. Plus, with a minimal logo design, the brand name can take center stage and shine. You also have to keep in mind that skincare brand identities use a lot of science in its formulation and a clean, minimal look adds the precision of science into the skincare brand design. Head over to our logo gallery now and see how you can tweak the template colors to achieve such a design.