Greenwashing is generally the practice of over-communicating, usually with a certain marketing flair, about one's commitment to the environment but without actually doing anything about it. The best way to differentiate yourself from greenwashing is to take action. The bee biomonitoring approach is based on science: the bee is not a pretty picture but a living insect that we use as a bioindicator. The result is concrete, comparable, localised measurements that can be positioned in relation to the actions taken. Measures are the best way of distinguishing ourselves from greenwashing. And that doesn't mean you can't take a pretty picture. Contact us for more information.