Valid question and one we’re very passionate about. We have a long list of reasons (see our journal), but we're also conscious of your time, so... It’s better for you and your skin - you’re adding cologne every day to your pulse points, yet spray colognes contain up to 90% alcohol. Our colognes our made from a blend of beeswax and nourishing oils, like Jojoba Oil, Sweet Almond Oil and Shea Butter, that hydrate your skin. It’s more convenient to your lifestyle – our solid colognes are pocket sized and lightweight, so you can always have on you. It's discreet, so you can re-apply as often as you like without any awkward stares. Also, there's no need to declare at airports when you want to smell fresh while on the move. It lasts longer and offers better value – we’re able to include more parfum than in a spray bottle so our solid colognes last longer. One application will last 8 – 10 hours with the option to re-apply over the course of the day. We don’t have a long list of chemicals in our solid cologne, which means we can keep our costs down and offer considerably better value compared to spray colognes.