Social media is full of potential clients that you might not otherwise find, and these may be people who are looking to buy a house, create a will, or begin the process of divorce. When users are scrolling through social media, we slowly, over a long period of time, build a relationship through online interactions. We will show them regular content which demonstrates our experts in our field (i.e. informative blogs about topics they may be interested in), that we’re good at our jobs (testimonials from happy clients, photos of flowers and thank you cards), that we’re real people who shop in the same shops you do (profiles of staff) and that we’re part of the community just like they are (engagement with local businesses and people).