There are a lot of different types of consumers as part of the CPG industry, and these different consumers have different preferences on where they purchase their products. Many consumers would prefer to make all of their purchases online. There are others who want to see the product in person before they make their final purchase. You could be missing out on an entire group of customers by only having your product online or in person.
If you only sell your products in retail, look into having them available for purchase on your brand’s website. Additionally, consider selling your product on other online retail sites like Amazon. Having your product available on Amazon is a great way to convince Amazon customers to give your product a try. This is especially true since more consumers than ever before are purchasing their products online.