The best way for an investor to reduce the risk involved in any type of financial endeavor is to do their homework. New ICOs are no different than most common venture capital investment. The contributor should evaluate all of the traditional aspects of what a project is planning, how it hopes to accomplish it and the timing involved. As any informed risk investor would, they should study the economics of the token model viability with each project. Token prices are commonly defined by the number of tokens offered and the demand for those tokens, but those aren’t the only factors. There is also the team itself, experience and marketing skills as well as their efforts to consider.