Unwind direction refers to the area/edge of the label that comes off the roll first when using a label applicator. When ordering your custom roll labels, you’ll be prompted to select an unwind direction if your labels are being applied with a label applicator (machine applied).
There are 4 different unwind directions to choose from on our website:
Top off first (1)
Bottom off first (2)
Right off first (3)
Left off first (4)
An additional 4 unwind directions are offered with the same orientations shown above but with the print wound in. If this is of need to you, contact us and a representative from our Client Services team will set this up for you.