MagikFlame feels like fire. The infrared electric heater heats the side of you turned toward the fireplace more than the side facing away, in the same way as a u003ca href=u0022https://magikflame.com/learning-center/questions-and-answers/traditional-fireplace/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003etraditional fireplaceu003c/au003e. The quartz heating unit creates light on the infrared spectrum which is invisible to the human eye. We only feel the heat.u003cbr/u003eu003cbr/u003eAs the heat hits objects, they warm objects and people who eventually radiate heat themselves. It does not waste energy and is one of the most energy-efficient types of heat. Engineers created this process using the Sun as a model. The sun heats people and objects but does not waste time heating air.