Memes and GIFs are both types of digital media that can be used to express ideas and emotions. However, there are some key differences between the two formats. While memes can also be videos, they are typically text-based. In contrast, GIFs are always image-based. Memes are usually used to express humor or to share cultural references, while GIFs are used for a variety of purposes, including humor, communication and marketing. Memes are more likely to be shared on social media, while GIFs are more likely to be embedded when creating a website or blog posts.