Every motion picture protected by copyright must be licensed to be played in public.
Public performance pricing varies by movie title, type of organization screening it, geographic locale, audience size, admission charged and number of showings.
Two companies dominate popular movie licensing: Swank Motion Pictures and Criterion Pictures.
A license is not needed to show movies for private enjoyment, limited to one household. ANY form of publicity or promotion redefines a movie screened for private enjoyment to a public performance.