A record refers to an IP address of a web server. It is basically the unique identity or address of a Web server computer. For a website to be accessible online via a web browser, the website domain name need to be pointed to an A record. What is Domain Forwarding/Alias Domain Name Multiple domain names can point to the same website or set of web pages – to point additional domain names to an existing website also known as domain forwarding or alias domain name may require the use of a CNAME. Domain forwarding, therefore, refers to pointing one domain name to another domain name.