There’s a wealth of resources online for those who want to learn e-commerce marketing. While you could easily get lost reading article after article, a better approach for beginners might be to enroll in a virtual class such as HubSpot Academy’s 10-video training course (it’s free). For more specific needs, learning sites like Udemy and Coursera offer courses that cover various aspects of e-commerce marketing, including email marketing automation and Instagram marketing for Shopify.