Maybe you shouldn't, in general, you should engage in the marketing strategy that works best for your business and circumstances.Unlike ads content for SEO has an increasing ROI once it's ranked. Gaining the #1 spot might take you 6 months and a few thousand but the longer you hold it, the cheaper every click and conversion is. Unlike social media, the content you make and publish is searchable and relevant to more than just the people who have you in their feed. A blog published over a year ago can still be found, read, and produce customers. On social media, you're only as good as your last post.