With B2B customers and wholesalers, the possibility for custom orders is much higher than for a B2C site.
Thanks to custom quoting tools, unique variants and segmented customer groups, B2B businesses can allow customers to send in a PDF quote 24/7, then evaluate the quote and get back within regular business hours if the unique order can be filled.
Then, your B2B business can place that customer in their own unique customer group so that the next time they order, the customer won’t have to go through the quote engine. Instead, they can simply click and check out the item that is made specially for them.