Ramp metrics are key performance indicators SaaS companies use to measure how well customers are adopting a software product. They focus on the product's usage rate, as well as how quickly customers can understand, use and grow with the product. Ramp metrics help businesses understand what drives customer engagement, retention, and growth. The most commonly used ramp metric is Customer Activation Rate (CAR). This measures the percentage of new customers who have gone through an onboarding process and are actively using the product or service within a given period. It helps software companies understand what elements of their product contributed to successful onboarding for users. Time to First Value (TTFV) is another important ramp metric. This measures what percentage of users experience meaningful outcomes from the product or service within a specific timeframe. This helps businesses identify what features and actions contribute to successful user experience and satisfaction, and what kind of adjustments can be made to improve user success rates. Ramp metrics can also include Revenue-Per-Customer (RPC), User Retention Rate (URR), Customer Churn Rate (CCR), Number of Active Users (NAU), Average Monthly Recurring Revenue (MRR), Average Daily Active Users (ADAU), Lifetime Value per User (LTV), Cost Per Acquisition (CPA) and more. These KPIs provide a holistic view on customer adoption and engagement so that software companies can make informed decisions about what strategies work best for them regarding cost efficiency and user satisfaction.