The cartilage in a newborn’s ears is very flexible and pliable for the first 6 weeks of life due to increased levels of estrogen in the infant. During this brief period of time, the ear can be easily shaped into a more natural shape. The EarWell Infant Ear Correction System takes advantage of this phenomenon. This plastic device is fitted around the infant’s ear within the first 6 weeks of life and holds the ear in a more typical shape and position as the cartilage hardens over the next several weeks. During clinical studies, EarWell was successful in reshaping infants’ ears and maintaining their new shape in more than 90% of cases. It is a non-invasive solution that negates the need for newborn otoplasty or ear surgery later on. The EarWell system does not appear to cause any pain or discomfort to the infant while it is being worn. It requires continuous use, but the entire treatment takes only 6 – 8 weeks.