Pay for Performance SEO (PFP) SEO Services is a model which is popular with companies that require very specific results. It is also known as pay-on-performance or pay-per-results SEO because here the focus is on achieving a very specific objective such as regaining a ranking you might have lost recently or performed well for one or more keywords. Instead of the traditional approach of ‘dollars for hours’, the client pays for certain specific results. For example, if you want to rank among the top three Google results for a particular keyword, you can adopt a PFP service instead of taking the traditional route of Google AdWords. This will work out way cheaper than Google AdWords.