An SEO agency’s main goal is to help your website rank higher on search engine results pages (SERPs). They do this by first creating a detailed strategy that investigates organic rankings, analyses competition, and identifies opportunities. Then, they onboard you with an account manager who will be your main point of contact throughout the campaign.
After this, the execution teams get to work. They have specialists who check the coding of your site, build backlinks to increase its authority, conduct keyword research, and write high-ranking pages that also convert users into paying customers.
Overall, the agency’s goal is to optimise your website for search engines and increase its visibility, ultimately driving more traffic and sales to your business.