Presales are typically launched a few months before a new cryptocurrency is officially released and as they are primarily designed to generate interest and funding, there will often be a limited amount of tokens on offer for a short amount of time. Projects will typically have presale rounds, stages, or phases where the price of the token will rise, but by the end of the project, the market starting price will be higher. Sales speeds will be determined by the number of tokens on offer and how well received they are by investors, and users can expect the market to generate demand as opposed to volatility or the crypto niche itself. As things can move quite quickly in the ICO environment, it can be important for investors to stay on top of market news and be active in their endeavors.