Let’s start with the basics. Link building is a long-term strategy designed to increase traffic to your site while improving your reputation, all through the use of external links pointing back to your domain. Link building is about far more than just earning traffic (though that is certainly a key benefit).nnTake a look at some of the ways link building can support your brand.nnBrand (and content) visibility. Building more links on more prolific sources means you’ll increase your brand’s visibility. That may not seem like a big deal by itself, but it can cumulate into a powerful effect.n Reputation by affiliation. In the early stages of your link building campaign, you’ll be working with relatively low-level, niche sources, but as you build up, you’ll start getting positions on high-authority, noteworthy publishers.