All boutique owners need to think about their target audience because it will have a huge impact on your overall success.
For instance, an online clothing store aimed at 20-somethings might sell geeky t-shirts. An online clothing boutique for retired boomers might focus on practical but stylish leisurewear.
We have a detailed guide on how to choose the best products to sell online.
Also, you can take a play out of dropshippers playbook and expand your product collection by using a dropshipping plugin. This lets you sell products without the inventory hassle.