Don Julio 1942 is considered a top-shelf liquor, even if it’s not the most expensive brand on the shelf by a long shot. The sleek bottle shape is highly recognizable and indicates the quality and care imbued in its contents.
The process of making Don Julio 1942 is laborious, using only the highest quality ingredients and an extensive two-year aging process (in curated Kentucky bourbon barrels). The top shelf denotation doesn’t necessarily mean that the price for a tequila brand is steep; in the case of Don Julio 1942, its well-earned spot along the top of the bar speaks mostly to its quality.