People type an unimaginable number of questions and queries into Google search engine every day. With SEO keywords, you help Google understand what content is on your website and which users to show it to. However, it's not just keywords that are important, so is the quality of content you have on your website. Search engines take the context of the copy into consideration, and how the customers behave when they are on the webpage in question. Which in practice means that you must make an effort to make the content interesting and useful for people who read it. If Google sees customers coming to your site and leaving quickly instead of staying there longer... well, let's just say that's not the result you want.