Massive bot attacks can become glaringly obvious after the fact, but for businesses that want to be a bit more proactive, there are some more subtle signs of bots and fake users that they can look out for. For example, if there is a sharp increase in traffic to a pricing or product page, there might be scrapers present. Or if there are unusually high churn rates from relatively new subscribers, the business could be experiencing new account fraud. If affiliate partners start sending an influx of traffic to a site, but none of those visitors are converting or even turning into pipeline, there could be cookie stuffing at play. All of these things might be difficult to identify at first, but having a keen eye for these patterns is a good first step toward stopping Fake Web threats in their tracks.