Google Tag Manager is one of those areas where there’s a little bit of a learning curve, and then once you see the benefits of it you never look back! Vertical Leap have technical SEO and PPC specialists who swear by it and do some great introductory sessions. I think we’ve even got some on advice on our blog about Google Tag Manager and Google have got a fantastic video resource on YouTube. They’ve got a Google webmasters video section on YouTube that’s always great to look at.
For me personally I like to be able to see people doing things, it’s a bit like on-the-job training. It’s nice to be able to watch someone’s spring while they’re doing things and so I’d go to the Google where I’d go to Google Webmasters YouTube channel and subscribe to that and also go to the main Google Webmaster site. You can sign up to that too, they provide some fantastic training videos on there as well. What you can do is get an accreditation from it afterwards and it’s completely free and so it’s a really nice way, especially at the moment, to learn something new, and they’ve got some specific segments that cover Google Tag Manager as well.
So if you want to just dip in and do the Google Tag Manager training then that’s fantastic. If you want to go through a whole suite of Google and Google Analytics training you can do that too, and it covers everything from organic SEO to paid PPC traffic as well, so it’s a real wealth of access there. And I’m sure we’ve got some information on our Vertical Leap blog worth having a look at.