There are a few things you can do to increase your conversion rate on Amazon. Some of the best practices include making sure your high-quality images and relevant, ensuring that your product page is well-crafted and user-friendly, and optimizing your Amazon listings for search engine. One important factor to consider when optimizing your Amazon listings is your click through rate (CTR). The higher your CTR, the more likely shoppers are to click through to your product page from the search results. There are a few things you can do to boost your click through rates, including using product images (eye-catching high-resolution images), writing catchy product description, and using the specific keyword that shoppers are likely to search for, but make sure to avoid keyword stuffing. You may also want to consider experimenting with different ad formats and targeting strategies to find what works best for your business.