The proliferation of DTC brands proves that they are far from being a fad. With the Covid-19 pandemic boosting e-commerce further, even traditional retailers are seeing the advantages of the DTC retail model.
The DTC space used to be occupied solely by digitally native brands. These are brands that are sold exclusively online. But lines have since blurred as we witness traditional retailers adopt the DTC model and digitally native brands open physical stores.
DTC brands in the US, on average, have a GMV (gross margin value) between USD1M to USD5M. This proves that these brands are far from being a fad and will be here in the long run.