There are 4 major benefits when connect directly via GA4 ID using our module:
It doesn’t require the use of additional tools or platforms
For basic tracking needs (page views, basic conversions, general website performance metrics, etc.), the direct integration method is more straightforward and effective
It reduces the dependencies on developers and external tools like Google Tag Manager
You have direct control over the implementation, as you can manually add and modify the tracking code in your Magento store’s codebase