Kefir Lab has at least 10x the probiotic amount than most kefir companies currently on the market. The secret is our scientific approach in carefully selecting the probiotic strains and the best environment to grow them. In addition, we use a combination of typical kefir strains combined with more functional professional strains that yield significantly higher probiotic counts. Needless to say that we use a custom probiotic blend that no other company on the market has.