Just like any shiny new object, many companies will jump on the bandwagon and upcharge the price dramatically by using the old-school foundational idea of, "well, we are a big company so...". However, with the advancement of technology should come the advancement of our thinking. Hiring an AI consulting agency does not have to cost you millions of dollars. The AI automation projects that you undergo do not have to take countless hours. The whole idea of AI is an increase in productivity, which should also be reflected in each company's pricing model.