To increase your chances of having content appear on the Instagram Explore page, take the following actions: Have a public account If your Instagram profile is private, no one can see it on their Explore page. After all, a personal account is not intended to be accessed by a stranger, so anyone who is not following you cannot see the stuff on it. Include trending hashtags and locations Posts with hashtags may show up on users' Explore pages after they've done a hashtag search. By tagging places, you can further narrow your target market and appear in Explore pages when they search for a specific location. You have a better chance of getting found by more users in a popular location.