The answer to the age-old question of how to measure ROI is…it depends. In order to measure digital marketing ROI, you must first know what your goals are and how you plan on achieving them. The metrics used to measure success will differ depending on whether your goal is sales or brand awareness, but there are still some basic metrics that apply across the board. Some common digital marketing metrics include:
Click Through Rate (CTR): The percentage of users who click on your ad after viewing it.
Conversion Rate: The percentage of users who take action based on your ad copywriting or content writing.
Average Order Value (AOV): The average amount spent by customers who come from your website.
Sales: The total number of sales made by customers who came from your website.
Once you have these basic measurements in place, you can begin evaluating them against a control group or baseline set before implementing any new type of digital media.