Website design does not have to be complex. There are many different directions and styles in which your website can go. Either you can make it classy and minimalistic or playful or just plain clean and elegant. The final look of your website must exude your line of work, your personal touch, and of course your brand identity. The five thumb rules to design a good website is to keep the home page free of clutter and minimalistic, design your webpage with visual hierarchy in mind, make the content crisp and easy to understand, ensure that the website is easy to navigate and optimize it for handheld devices too.