The best way to get an email opened is to have a strong subject line that grabs the reader’s attention and entices them to open the email.
A good subject line should be concise, specific, and highlight the most important information or benefit of the email.
Using personalization, such as including the recipient’s name, can also increase the chances of the email being opened.
Avoiding spam trigger words and excessive use of punctuation or capitalization can prevent the email from being flagged as spam and improve the likelihood of it landing in the recipient’s inbox.
Subject line testing also helps to increase open rates.