Data quality is a product of several factors, such as sample size (number of interviews), panel quality, respondent recruitment and selection process, questionnaire length and structure, formulation of specific questions, online questionnaire interface (user-friendliness) and timing. Caliber’s rigorous quality assurance process considers all these factors to provide our clients with valid data that helps them make informed decisions. The results gathered via the corporate reputation platform are constantly validated with available empirical evidence and clients’ own studies.