User behavior data encompasses various metrics, such as page views, click patterns, time spent on pages, and user navigation paths. By collecting this data, organizations can: Enhance User Experience: Identify and resolve pain points to create a smoother and more enjoyable user journey. Optimize Content and Layout: Understand which content resonates with users and optimize page layouts accordingly. Boost Engagement and Retention: Tailor content and features to user preferences to keep them engaged and returning. Inform Business Decisions: Make data-driven decisions to improve products, services, and marketing strategies.