A word mark is a mark, in which a word, combination of alphabets, numerals, or combination of alphabets & numerals is used as a trademark (for example ‘SAMSUNG’ & I10). A logo mark is a mark that is a symbol, design, or graphical representation used along with the words and/or numerals. Logo marks are generally created in a specific font style. A word mark gets stronger protection than a logo mark because it allows the owner of the mark to prevent third parties from using the word in any format. On the other hand, a logo mark only enables the owner to prevent others from using an identical or similar logo.