SEO (Search Engine Optimisation) and Google Ads both play important roles in online marketing, but they have distinct differences. SEO focuses on improving organic search visibility by optimising your website and content, while Google Ads is a paid advertising platform that offers immediate visibility. SEO is a long-term strategy that builds a strong online presence and attracts sustainable organic traffic. It requires time and effort to see significant results but provides long-term benefits without ongoing ad spend. Google Ads, on the other hand, offers immediate visibility and control over ad campaigns, making it effective for short-term promotions and instant traffic. Choosing between SEO and Google Ads depends on your goals, budget, and timeline. SEO is ideal for establishing authority, improving organic rankings, and driving sustainable traffic. Google Ads provides immediate visibility and is suitable for short-term campaigns or quick results. A combination of both strategies may be the best approach. By leveraging the strengths of SEO and Google Ads, you can maximise online visibility, attract targeted traffic, and achieve your goals. Our friendly team can help determine the right approach and create a customised strategy for your SEO Gold Coast efforts. With our expertise and experience, we'll help you rank higher, attract quality traffic, and succeed online.