We designed The Wriggler based on a problem we experienced with our own little ones. Their well-being is our number one priority and our goal from the start was to create a solution that would make nappy changing less stressful for us and, importantly, for them too. While it may take a couple of nappy changes for your child to get used to The Wriggler, the feedback on babies’ experiences has been overwhelmingly positive. In fact, we, and many of the parents who have tested it, have found that in addition to stopping the wrestling match, it has a calming effect on their little ones, as if the bear’s arms give them a feeling of security, or as one parent called it, a ‘swaddle-like effect’.