In a communications degree program, you will begin to develop the traits and skills needed for success in this field. Some of these key traits and skills include: Written communication skills: This job is an ideal choice for individuals who enjoy written communication. Note that these professionals must keep their written work direct and straightforward. Clear and simple writing is a necessity in public relations. Communications professionals need to be able to explain information to a diverse audience. Oral communication skills: Communications specialists need to be effective speakers, both in group settings and one-on-one. These professionals may be called upon to give interviews to journalists, including TV interviews. They may also hold press conferences or deliver presentations and workshops to employees. Tactfulness: The most effective communications specialists are tactful. They understand what is appropriate to say in a given situation and are cognizant of timing and delivery. Other important skills and characteristics include strategic planning, leadership and interpersonal skills.