A loyalty programme is different from an employee reward and recognition programme. Typically, loyalty is targeted at your customers and clients and rewards and recognition of your direct and indirect employees.
Customer Loyalty: This category is aimed purely at getting customers to buy more of your client’s products and services and rewarding them for it. Rewards can be in the form of discounts, cash-back, points or awarding other free services/products.
Client Loyalty: This category often falls within a distribution programme, where your client rewards its suppliers or their clients for doing business with them. It is very similar to Customer Loyalty, except that rewards are exclusive discounts on products/services bought.