Step 1. Create a compelling video that will stand out and not bore your target audience. Make sure that you have the right camera equipment to capture all the right angles. The lighting and sound needs to ooze opulence so that you capture viewers with your first video.  Step 2. Set up a YouTube account by following the easy steps on the platform. The signup process is seamless and it is free. You can also choose to set up a channel that has all the information about your business. Use keywords and links that can easily direct viewers to your website and blog and any other social media. Once you have set up an account, you can upload your edited video after you have tweaked it to ensure that it is a high-quality video.  Step 3. Set up your video ads. There are different video ad formats on YouTube and you can select your preferred one according to your ad campaign goals. You can use an ad management tool to manage your ad campaign and monitor your performance. Ad campaigns are effective to help you reach your marketing goals, the right audience and to measure your success rate.  Step 4. Create your ad campaign. There are many tutorial videos that can help with how to create an ad campaign. If you have the budget to gather a team that will run your ad campaign, you need to ensure that they understand your marketing goals well. You can set up your ad campaign on Google Adwords to boost your YouTube views. When you create an ad campaign, you need to ensure that it captures the attention of your viewers and that it can drive the demand scale. If you want to target your competitors’ viewers, you can use pre-roll ads that can play before their content.  Step 5. Identify the target audience. You need to be able to incorporate different tools with your detailed marketing strategy. Advanced target audience marketing can help you to reach your intended target audience by filtering your viewers demographics, interests and other significant elements. Identifying your target audience helps you to create a strategy to filter out your competitors. Moreover, you will be able to customize keywords that will reach your target audience and improve your return on investment.  Step 6. Research your competition. Go to YouTube and do research and compile reports of what your competitors are doing. Use the placement tool to see where you can add them to the campaign and run your videos.