The truth is, no matter how aggressively you take steps to protect your brand’s digital assets and Intellectual Property, there’ll always be malicious parties trying to impersonate you and abuse your brand in one way or another. As a result, it’s also key to set up a monitoring system that can detect new threats in real-time on online marketplaces.Machine learning tools and artificial intelligence can help you do this, but the best way to do so is by partnering with an Online Marketplace Monitoring Services to continuously protect your brand from impersonations, counterfeits, piracy, and other forms of brand abuse on marketplaces.