B2B website design should be mindful of several facts: 1. The selling cycle is longer, 2. The decision time might take up to several weeks, 3. There are multiple people involved in the decision–making process, 4. Content needs to be informative instead of entertaining, 5. Offered products are big–ticket items or long–term contracts services. All these factors influence the user behavior and so the website needs to be adjusted to suit their needs.