Depending on their channels, reach and platform, Influencers are shortlisted based on the following metrics- Moz Domain Authority– It reflects the popularity of the blog. Basically, it is a link popularity score that represents the importance of the web page on the internet as compared to others. A good Moz rank is between 50-60. Quality of content – The quality of the content is very crucial. The right quality of content can inspire the audience to take the right action. Unique visitors to the Blog – In addition to the page views and traffic that a blogger draws to his website, Unique visitors help spread the brand story to a larger target audience. Size and quality of followers is an important metric to consider while shortlisting. Relevance to the brand – It is very important to pick the relevant blogger for the relevant campaign. The relevant blogger helps push the brand message to the right audience. Previous work – This gives you an understanding of the blogger’s work. Previous performance data like – social media engagement, like on their blogs, shares help you narrow your choice. Depending on your campaign goals, you can adjust some of your criteria as you seek out influencers that match your checklist with followings that include current or soon-to-be customers.