It combines elements of brainstorming, design thinking, and understanding your brand’s identity. Through research, you try to learn your industry norms and competitor practices. Gain a deeper understanding of your brand, its character, vision, and values. You identify common visual elements relevant to your industry and begin the ideation process. Tools like Pinterest can help you create a mood board and jot down the theme of your brand. Word associations can also help here. You can explore art, culture, and nature elements that you find closest to your brand. Settling on a color palette and typography system further streamlines the process and helps you arrive at the final result. Logo maker AI tools like DesignMantic distill this entire elaborate process into a simple search of our logo gallery. You can save time and money by exploring our logo templates that cover a massive list of industry sectors, design styles, and logo concepts, and then shortlist what you like the best for your brand.