It’s a common question and you probably won’t like the answer: it varies. There’s no standard number of posts per week that guarantees success. However, there are a few general guidelines you can follow to make sure your brand is getting the most out of their social media posts. The first step is to determine which social media platforms are the best fit to reach your target market. There’s a common misconception that brands should be on all platforms and that simply isn’t true. Your brand might be best suited for Facebook and LinkedIn. Or, perhaps Instagram and Snapchat are where you’ll find your target market. You’ll get the most out of your posts and budget it you narrow in on the top two to four platforms. From that point, you can then start creating content and posting. You’ll want to track your engagement (likes, comments and shares) to see not only which posts get the most interaction, but to also help determine if you’re posting too little or too much. Fluctuations in engagement and consumer response can tell you a lot about when you’ve reached optimal posting capacity.