You must be familiar with your target market. Determining your target market will help you discern where they come from and what services that are appropriate for them. Conduct a market research so that you are informed about the development of new things from the current market trends. Forecast some ideas that you can apply in planning and making new successful strategies. Then, learn consciously about your customers. Know their preferences, taste, and cravings.  The best way to make better marketing plans is to focus more on your customers’ needs.