With its process synonymous with cohesion, IBP makes the most of the operational data to generate helpful insights enabling businesses to create a single point of action plan so that every faction of the value chain acts towards a common goal. Such a transparent framework allows supply chain stakeholders to be updated about real-time processes and take correctively contributing actions that benefit the end objectives of better revenue generation. Let's look at some crucial pointers highlighting the essential IBP functionalities for CPG companies. Exhaustive Reporting with Comprehensive Planning Activities More Strategic Planning Forecasting & Predicting Demand Helps in planning promotional activities Adapt as you go. Better pricing matrix Collaboration & Accountability