When you created a website, you likely had objectives in mind. Your objectives might include getting phone calls and appointment requests on your website. You also might set a goal of people downloading your dental e-book or watching your informative videos.
With website analytics & reporting, you can find out if you’re reaching your goals. Start by setting your goals in the analytics program and then monitor it. If you’re reaching your goals, that’s fantastic. However, if you aren’t reaching your goals, you can identify and fix the problem that’s holding you back. Then, you can march closer to your goals.