Large and Engaged User Base TikTok boasts a massive user base, particularly among younger demographics like Gen Z and Millennials. This presents a significant opportunity for brands to connect with these audiences. Highly Engaging Format Short-form video content is highly engaging on TikTok, capturing user attention and encouraging interaction. Advanced Targeting Options Granular targeting options allow businesses to reach their ideal customers based on demographics, interests, and behaviors. Influencer Marketing Potential Collaboration with relevant TikTok influencers can significantly amplify brand reach and trust.