Thank you for your question. Yes, all fragrances with (M) after it are for men. It is safe to put on the skin directly as it is made to the highest concentration that is considered safe to wear on the skin. The lasting power of any fragrance greatly depends on how that particular fragrance works with the body chemistry of the person wearing it among other factors. Most of our customer feedback is positive so the fragrances work well for most people. We suggest trying samples first so you can make sure you like a fragrance and it works well for you before investing in a large bottle.