Making a decision about your principles or what distinguishes you from others does not have to be expensive. A financial investment, on the other hand, will be required to effectively communicate your brand message and style. The following are the most important areas for which you should set aside money: It is necessary to design a strapline or mission statement that effectively communicates your message. Web design requirements, such as a logo, company stationery, and product packaging, are all covered. Advertising and promotional materials that clearly communicate and promote the brand promise are required by law. Staff training is essential to ensuring that your staff grasps your company's brand values and business objectives.