The types of digital marketing strategies include: Content Marketing: This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Social Media Marketing: This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Search Engine Marketing: SEM is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Search Engine Optimization:  SEO involves optimizing a website to rank higher on search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. Affiliate Marketing: This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. Inbound Marketing: This is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product, or service onto prospects in the hope of generating leads or customers. Mobile Marketing: It includes advertising activities that connect advertisers to consumers via mobile devices and networks. Mobile devices include phones, tablets, and other devices, and networks include Wi-Fi and 4G/5G networks. Marketing Automation: It refers to the software that serves to automate your basic marketing operations. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. Online PR: It is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. Influencer Marketing: is very effective digital marketing strategy for power digital marketing campaigns. App-Based Marketing: Businesses can use their mobile applications to deliver personalized ads, and push notifications, or create a better user experience to generate leads and build their brand. Webinars and Virtual Events: These online events can be used to engage with an audience in real-time, showcase expertise and generate leads.