There are many legendary successful PR strategy plans. Here are three examples with brilliant ideas:
Johnnie Walker: Jane Walker
To advertise gender equality and respect the many accomplishments of women throughout history, Johnnie Walker created a female version of whisky on International Women’s Day and gave it the name of Jane Walker. The limited-edition bottle featured a woman on their bottle, instead of a man, which connected the brand to individuals who also support their dedication to social progress.
Night at Blue Planet II by Airbnb & BBC Earth
Watching the show can almost place you into the environment they’re filming, but BBC Earth wanted to boost things to the next level for their biggest supporters. So they offered them a chance to feel what it’s like to be a researcher and filmmaker for Blue Planet II.
They collaborated with Airbnb to launch a contest for their members, and two lucky winners got to spend three days and two nights in the Bahamas on the research and exploration boat used for recording the show. By offering this unique opportunity, BBC Earth could get more fans, and Airbnb could build their brand affinity.
State Street Global Advisors: Fearless Girl
On the morning of International Women’s Day, the world discovered a four-foot-high monument of a girl across from the Charging Bull statue on Wall Street in New York. She seemed to be brave, keeping hands on her hips, in a dress and high-top converse.
They called her Fearless Girl. She was created by the investment management firm State Street Global Advisors as a part of their campaign to push companies to add more women to their boards.