The Ordinary's sustainability mission is to make the world a better place by minimizing their impact on our planet. To make this happen, they're embracing five key pillars: responsible packaging, fighting against climate change, waste management, ethical sourcing and product lifecycle, and conserving water resources. DECIEM understand that they won't be able to achieve complete sustainability right away. However, that doesn't stop them from trying their best to do whatever they can to reduce their impact on Earth's environment. They are transparent about what steps they have taken toward sustainability so far and strive towards making measurable improvements each day. For packaging materials, The Ordinary use recycled paperboard cartons manufactured with elemental chlorine-free (ECF) technology to minimize environmental impact. All packages must meet the EU standard for recyclability ⁠—no single plastic part in an excess of 0.01g⁠—and also comply with the UNARTE report standards for positive brand presence on the shelf when it comes to recyclable content and plastics usage. In addition to creating more sustainable packaging material choices, DECIEM is offsetting its carbon footprint by investing in sustainable forestry initiatives which sequester carbon dioxide from entering the Earth’s atmosphere as well as reduce landfill waste and promote biodiversity conservation; all while supporting improved forest management practices worldwide! The company works closely with suppliers in order to source sustainably-produced ingredients that are highly biodegradable or naturally renewable without compromising quality or integrity. They also identify ingredients with shorter product lifecycles —as a result of being less likely to end up in landfills or oceans—whenever possible when assembling new products. And finally, DECIEM strive hard to conserve natural water sources by using advanced wastewater treatment systems at manufacturing sites wherever possible —ensuring up to 60% of the water used is reused for production purposes enabling them to reduce their discharge volume enormously!