Optimizing your BigCommerce store involves several strategies. Start by ensuring your website is mobile-friendly and loads quickly. Use high-quality images and detailed product descriptions to enhance the shopping experience. Implement SEO best practices, such as using relevant keywords and optimizing meta tags. Utilize BigCommerce’s built-in marketing tools like abandoned cart recovery and discount codes to encourage conversions. Regularly analyze your store’s performance using analytics tools and make adjustments as needed to improve sales.