If you are experiencing a high bounce rate and purchase cancellations, this may be due to the shopping cart. It may need optimization in order to increase user-friendliness during the shopping process. If the shopping cart does not meet the user's needs, it will negatively influence their purchase decision. Among other things, the following factors can lead to a purchase abandonment: Order details not visible, Shopping cart empty or not all shopping cart contents available, Desired payment options not available, Poor user-friendliness, Shipping costs are not displayed, Account required for order process