The abbreviation “TOP” stands for “The Olympic Partner" programme. This is a global sponsorship programme managed by the IOC. Created in 1985, its aim is to generate diversified revenue to be shared in equal measure between the Organising Committees for the Olympic Games (OCOGs) and the Olympic Movement. The TOP programme is established for a duration of four years minimum, corresponding to the Olympic quadrennial period.
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The Olympic Partner (TOP) programme
Olympic Marketing Fact File 2022, chapter 2