LinkedIn is not, demographics would suggest, as ‘large’ as Facebook and in terms of the number of accounts also still lags behind Twitter. As of December 2018, globally LinkedIn has 590 million registered users, 260 million of which are active on at least a monthly basis.nnWhere Linkedin shines as a B2B lead generation platform however is not in the quantity of the people active there but in the quality. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. Leads generated via LinkedIn are, therefore, often some of the highest quality of all.