Instagram has evolved massively since its inception and has become a major player in the social media world. According to data from 2021, the platform has: - Over 1 billion active users per month - Over 500 million users using the platform every day - Estimated to be more than 20 million users in Germany So the potential for reach has increased enormously; your posts could theoretically be seen by over a billion people. Instagram continues to distinguish itself by attracting a primarily young audience. Trends on the platform are determined by metrics such as views, likes, and followers. Investing in these metrics could give your page a quick popularity boost and appeal to a large, young audience. In addition, the number of views and interactions on your posts affect how much they are promoted by the Instagram algorithm and shown to other users. So, more interactions and videos could lead to greater visibility and reach for your content.