Commercial Use is any use:  that involves an exchange of money or other consideration.  that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service.  where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.If one or more of the above is true, the use is “Commercial.” Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.