We carry a tight curation of products from established and indie brands from around the world. We trust these brands for their effective formulations and clean, high quality ingredients. Each product we consider carrying also goes through a meticulous vetting process before it can get the Kura stamp of approval. What makes the cut is what we love and what we think is the best of the best. If you sign up for a custom routine, you can expect it to feature products from a variety of these trusted brands.