‘Limited’ (or its abbreviation Ltd) can be omitted from your name in very specific circumstances. These exceptions are outlined in section 60 of the Companies Act 2006.
Exceptions exist if:
Your company is a registered charity or limited by guarantee (as opposed to limited by shares).
Your articles of association state that:
You promote or regulate commerce, art, science, education, religion, charity, or any profession.
Your company s prohibited from paying dividends to shareholders.
Your business’s assets will be transferred to another body if the business is wound up.