Effective media planning can make or break the success of your campaign. Even if you have a killer idea and creative concept, putting it in the wrong places can mean that, even though a high volume of people sees your ad, few are converting and ends up costing you a lot of money with poor results. Targeting your ads in the right places, to the right people, at the right time optimises your use of budget, increases your conversion rate and enhances your return on investment.