Yes, your Google Adwords combination with SEO will help marketing campaigns perform exceptionally well. Google Ads, which is PPC traffic, is also high in intent and can bring in relevant user traffic on the website and can help you get good leads or business. However, with growing competition, PPC is becoming more costlier as an online marketing channel. Search Engine Optimization will support your Google Ads campaign and will bring your customer acquisition cost down with time as it is organic in nature, and you don’t pay anything to Google for an Organic click.