SEO helps small business owners create fast, robust and user-friendly websites that rank higher in search engines like Google. This will in turn help in bringing potential customers to your site and increase the conversion rates.
SEO also helps in building brand awareness for your business as search engine users are more likely to trust the results that show up on the first page than those who do not. So, SEO helps all the businesses who want to grow their reach as well as sales online faster and get results for the long term.