Blogging in content marketing is a way to share your company’s story and connect with your audience on a more personal level. It allows you to build trust and credibility, and ultimately, turn readers into customers. For example, BrandLoom has its own blog in which the team shares their thoughts and insights on a variety of matters related to digital marketing, branding and marketing as a whole. By providing helpful, informative content, we want to establish ourselves as a thought leader in the industry – and get more visitors, leads, and customers.