The main UTM parameters are utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
utm_source: Specifies the source of the traffic (e.g., Google, Facebook, email, paid search, organic search).
utm_medium: Indicates the marketing channel (e.g., social media, email, display advertising, paid search).
utm_campaign: Identifies the specific marketing campaign (e.g., summer sale, new product launch, email newsletter).
utm_content: Specifies the specific content within the campaign (e.g., banner ad, email subject line, landing page).
utm_term: Tracks the keywords used in paid search campaigns.
By using these parameters effectively, you can gain a comprehensive understanding of your website traffic and the performance of your marketing campaigns.