Sometimes. In a Winkler Group-led campaign, we use the campaign study to identify the individuals who will make the most impact on a campaign—those with influence and affluence. Often, these individuals are different from board members. This is a good thing – a successful campaign should be a community-wide endeavor; having non-board members on the steering committee broadens its reach. We work with you to recruit these individuals. Their tenure as a steering committee member is short, often only eight to 12 months, so there is a sense of urgency to their task. We also find that by keeping the length of their commitment short, we can recruit more high-profile steering committee members with wide spheres of influence.