Here are a few ways to perform local SEO:
Optimize your homepage to show where you are located and what you do. Include your business information in the title tag, the header tag, and the meta description.
Add an individual page on your website for every product, service, and location. Create a clear sitemap to help search engines and visitors to crawl through important content of your site easily.
Add local schema to the pages of your website for search engines to understand who you are, what you do, and at which location your business is located.
Create and claim your Google My Business Page.
Update correct name, contact number, and address on your website in a footer on each page.
Add your business to online local directory listings.
Map yourself on your social media accounts.
Work for the positive reviews on Facebook, Google, and Yelp.
Implement best practices of local SEO throughout your website.