BM research has shown that, for example, about 87 million smartphone users in the United States constantly order services or goods using apps on their gadgets. Considering the growing trend for mobile development and the demand for digital services, we can conclude that this type of software is in demand in the market. The success of a particular app depends on a combination of factors: the demand for services, the offerings in the industry, the quality of implementation of the digital product, and advertising. Marketing plays a significant role in this area because it is the main reason for attracting new users to the brand and retaining the old ones.