To launch a pop-up shop properly, allow for 2 to 3 months of prep time. The primary reason for this is to maximize public relations and marketing opportunities. Put together a press release for your pop-up, and reach out to local news outlets and popular local social media accounts. If any decide to feature your pop-up shop, they'll have sufficient time to prepare and run their content. In the meantime, you can peruse creative pop-up shop ideas, plan how you'll decorate the space, and prepare your inventory.