The Happy Pear is selling part of its shares in order to raise funds amounting to €2,500,000. We have outlined two primary areas where the investments will be utilised:
1) Sales Expansion to the UK & Beyond:
The Happy Pear aims to enlarge its sales markets, particularly in Europe. They have identified a growing demand for their products and lifestyle across the continent. The company's goal is to enhance its market share within Europe, with a specific focus on expanding into the UK. The UK market is 10 times the size of Ireland and based on the Brand growth in the UK and the substantial plant-based market present in the country, it is a great strategic fit for the company.
The Happy Pear will be investing in the following to realise this market opportunity
Investment in suitable production equipment in Pearville to enable scaling of our pesto and hummus production for supplying the UK and beyond
Working  with the ideal distributor and an experienced sales and marketing agency to enable a successful launch of our product range into the UK market.
Rolling out a small number of country/regional Licensees for our foodservice café outlets in the UK.
Developing a stronger in-house Brand Management Team that oversees the international roll out of the brand and provides the daily support to all our licensees.
2) Expanding the international awareness and delivery of our app
As an impact-driven brand, The Happy Pear is passionate about supporting and educating individuals to lead a healthy lifestyle through a constant stream of positive healthy lifestyle content via social media, books, podcasts and of course our App. Funding will enable us to deliver the plans we have in place to improve the accessibility and customer experience of our App. We plan to develop and refine our Happy Pear app so we can include lower cost versions and make it a daily go-to for healthy eating and healthy lifestyles, as well as being a great source of community and fun for hundreds of thousands of followers worldwide. Through leveraging our brand channels with an international digital sales & marketing campaign this will enable us to attract really significant numbers of new users into this digital community. By aligning revenue and impact, The Happy Pear intends to ensure tha