Yes. Think of it as a guideline or a gateway that helps your visitors find where they can subscribe and sign up. A brick-and-mortar store would be like the checkout point or the cashier. If you don’t have a funnel, your site visitors won’t know where to go and what to do. More importantly, it helps keep them engaged, and the more time they spend on the website, the higher the chance that they will subscribe to your services and convert. Funnel sales are vital to increasing the rate of conversions.