SEO is a marathon, not a sprint: When it comes to SEO, everyone wants quick results to get the top spot in Google and many website owners make the mistake of thinking that they will get instant results as soon as they start working on their SEO strategy. However, SEO takes time and a lot of effort. There is no magic bullet for SEO as it takes time planning and readjusting. Moreover, when looking for speedy results, it could in the long run end up hurting your business as Google now becomes automatically suspicious of any website that has a sudden increase in ranking, assuming that blackhat tactics are being used (tactics that are against the rules of search engines). Seeing the actual results in your rankings when you are optimizing your website usually takes between 3 and 6 months.