There are many different types of marketing analytics software out there. Here are a few examples: Social media analytics software: This type of software tracks how people engage with content on social media in terms of likes, comments, and shares. These are key information to understanding customer desires. SEO software: This type of software analyzes how businesses are being ranked in search results. It can tell you trending keywords and content topics so you can use more fitting words to attract customers in campaigns. Content analytics software: Just like social media analytics, content analytics software measures page views, shares, outbound clicks, search rankings, and average time spent on blogs, articles, and on-demand webinars, etc. Sometimes, you can even discover trending content published by competitors on these types of software.