Compared to other industries, finance SEO has some unique challenges, including:
Regulations: Regulated markets, like finance, insurance, or healthcare, will need to ensure their SEO efforts — like content — adhere to these standards. This is where an industry-specific SEO specialist is invaluable.
YMYL: Google developed Your Money, Your Life (YMYL), which emphasizes the need for websites to have an authoritative reputation to speak on these sensitive topics, like making financial decisions.
Because of the above considerations, it’s critical for businesses investing in professional SEO services to partner with an agency that has experience in the financial industry. (If you’re wondering, yes, we do have that experience).