Hashtags are words or phrases preceded by the pound symbol (#). The hashtag is a method to categorize content and make it easier to find on social media. Content posted with hashtags means that the post will present itself in the dedicated feed for the hashtag, which users will follow.
Additionally, anyone searching for specific content will use relevant tags and hashtags to find related content, so it’s a way to group related content and make it easy to find. Hashtags ensure that your post reaches the right people and gets the best engagement possible.
That’s why it’s crucial not just to use hashtags in social media posts but to use them strategically. You should be using hashtags that are relevant to your post while also seeking out niche hashtags where your content has the potential to be discovered and stand out.