Golden Record is a tool that tells you when records that represent the same thing occur multiple times in your data, whether they are in one, or multiple, data sets. It works even if there is no obvious way to link those records together. For example, Golden Record can tell you if a prospect in your CRM system actually has two records in that system AND is also listed in a spreadsheet as someone who attended your recent golf outing. It’s cloud-based and uses a variety of advanced matching techniques to find the relationships between an unlimited number of databases and files.
Golden Record can work with far more than just data about people. In fact, it can match any kind of data you might need: people, products, locations, facilities… The list is literally endless.
And, using Golden Record’s master data management features, your linkages can be tracked and managed over time.