Wordmark logos are text-only logos. This type of logo is the most common and includes just your brand name in a font that matches your brand identity. All visual elements form part of the words. Google, Canon, and Coca-Cola are just a few of the brands that use this logo type. Lettermark logos include just the initials of a brand name. If your business name is long, you might want to use a lettermark logo like UPS, or HBO.