NLP stands for Natural Language Processing.
NLP enables Google to understand natural language just like humans do - this is how language models such as BERT or MUM interpret text, search queries, video, and even audio.
The NLP-based algorithms at Google interpret the meaning, structure, and sentiment of your text. They assess how relevant your content is to your niche, which impacts your rankings.
At Surfer, we use NLP to extract relevant entities related to your main keyword. With NLP-based guidelines, you’ll know which terms you should use, where, and how often - to let Google know your content is relevant to what users are looking for.