Creating YouTube content that performs successfully requires a clear channel strategy and a willingness to test and learn with different formats and tactics. You’re unlikely to get a new content type right first time round, it will take practice and optimization of everything from the way the content is presented, to how you label and tag your content, when you post, and how you promote it both on YouTube and across other marketing channels. We take you through the art of YouTube content planning in our YouTube guide, including the best ideation and planning tools to use, the structure and ultimate length of a video, and current YouTube content trends.