A clever use of emphasis, whereby specific elements naturally become more dominant in a composition, is a great way to improve your web designs.
It helps to direct attention and focus of users.
You can emphasise elements by incorporating some of the other principles we’ve covered such as contrast.
Your web designs should feature a primary element which acts as a focal point that will guide your visitors when they land on your site. An example of this is incorporating a clear call to action (CTA) into your designs, such as a form or call back request.
Having a clear message and call to action can help focus attention and allow visitors to interact with your site in the desired way.
It can help them complete actions and influence them to convert into customers. Emphasising a CTA is a great way of using this principle to better your web designs.
You may go about this by using bold colours, strong typefaces or eye catching imagery.
However be careful not to over do it.
In fact, leaving white space around an element can also be a great way of emphasising it to your visitors.