Conversion data from websites and web shops can be sent to Soproof so that you can use it in your notifications. This allows you to create notifications like “John from London bought a green hoodie”. Webhooks are used for this. With webhooks data can be sent from one system to another. Almost every modern CMS can send webhooks. Some examples are: Woocommerce, Shoppify and Squarespace.  Click here to read more about Webhook integration.