While Ari is marketed as a feminine fragrance, the sweet and gourmand perfume also appeals to many men. The aroma is suitable for anyone who enjoys its captivating scent. If you apply Ari directly to pulse points, you can maximize the longevity of the fragrance and extend its lifespan to around eight hours. For a lighter application, mist the perfume lightly over skin so it lingers for only a few hours.