Growing and harvesting Jamaica Blue Mountain coffee involves intense, nurturing, hands-on attention. The cherries are grown on the steepest terrain where machinery cannot be used to farm and harvest and, the area where the coffee is grown, is a small niche terrain in these mountains. This means the quantity of cherries harvested is limited and together with an intense vetting process, the demand for exquisite Jamaica Blue Mountain coffee is high. Today, this noble delicacy is a namesake in fine dining worldwide.