SEO copy is copy written specifically for search engines. It aims to get your website to the top positions on Google and includes blog posts, landing pages, and product descriptions. The key elements are relevant keywords, a clear structure as well as high quality information. This way, your customers will not only find your content, but also enjoy reading it. In B2B content marketing, German copy helps to increase visibility and attract German-speaking customers. In a nutshell: SEO copy is good content that is easy to find on the web.