Goal: Increase your Facebook page Likes.
Benefit: Increase your social following to build brand loyalty and drive sales.
Example: You’re a kidswear designer and specialise in leggings for babies and toddlers. You don’t have much time to manage your website so your Facebook page has become your main point of promotion until you expand. You run a Page Likes Ad with an image of your most popular designs, including a visible ‘Like Page’ button. Facebook allows you to target parents, age groups etc so you can ensure the right people are seeing your ad. These ads help regularly boost your Facebook Likes and grow your customer base.