The jury is still out on whether adblocking is legal or not, but multiple legal theories have been put forth by publishers and adblockers. Adblockers argue they are simply an agent of a consumer, doing the same things a consumer would be allowed to do themselves. Some publishers have argued theories of unfair competition, business interference, copyright and more to suggest that blockers cannot block ads, or at least cannot profit from blocking ads by showing alternative ads or forcing publishers to pay for unblocking or "acceptable ads".