To connect with your audience in the modern era, your material must appear organic, a.k.a. inbound. One great strategy for doing this is to tell a story with your content. Doing so will lend your writing more credibility, interest, and specificity to the readers.  That’s why content marketing is a big deal, because it’s the medium through which you grab your audience’s attention and slowly redirect it to your products or service in a completely organic way.