Email marketing is one of the compelling methods to increase sales and grow subscribers. Therefore it is necessary to keep an insight of who opens your email and clicks. Let’s look at the essential metrics to monitor the email campaign.
Click-through rate (CTR)
Keep the track on people who unsubscribe from your email list by unsubscribe rate.
Conversion rates help to know about the people who took action after opening the email.
Forward/share rate.
Campaign return of investment rate (ROI)