Research & Analytics agencies and in-house groups gather the users’ or market perception about a product or products through different modes, such as questionnaires, interviews, video graphs, etc. Aggregating and unifying these inputs over a large section of users, amplifies the voice of the customer across different demographics. This true voice of the customer allows the Research & Analytics agencies and groups to submit a report about the improvements or attenuations in the product specifications to be undertaken for a particular product for increased market penetration.