No, you do not. But I highly recommend that you consider it. Pinterest is already magic on its own, but the only way for your business to reap its full benefits is if you use it alongside your bigger-picture marketing strategy. Pinterest's strongest suit is for brand discovery, especially at the beginning of your journey on the platform. Once Pinterest has done what it does best, which is to capture new eyes for your wedding business and initiate the desire for a deeper connection with your dream clients, resulting in clicks out of the Pinterest platform and onto your other digital channels, the most important part of the mission then becomes all about nurturing them to get to know your wedding brand on a deeper level, as well to build a higher level of trust (the kind of trust that can genuinely move the needle for your wedding business). Having a website is like having a safe & cosy home office where you're able to freely welcome your dream couples through the door and provide an exclusive hangout spot where you are able to authentically nurture your connections to a deeper level through longer-form content, while also making your offerings easily accessible. And it's for this reason that I prefer working with wedding professionals that have a website, a home, where the effects of investing in Pinterest Marketing can be thoroughly enjoyed in its full glory.