As Google’s search algorithms work in a very different way to Etsy’s it is very difficult to get an individual listing to appear anywhere in a standard Google result, as that is just not the way things work. A search for ‘vintage silver ring’ for example is likely to return a result for that category on Etsy itself, but only leading to Etsy’s own search page. You can, however, have your listings included in Google Shopping results by making use of that facility from within the Etsy interface itself.nnThat does not mean you cannot promote your items outside of Etsy with great success. Many successful Etsy sellers maintain a blog that promotes their items while also providing the kind of useful content that Google and other search engines will actively rank and promote in the SERPS. Some Etsy sellers also choose to maintain a separate website that can be optimized for Google search in the same way as any other and social media marketing is another very effective way to promote your Etsy listings, especially via Instagram, Pinterest and even Snapchat.