Research and plan ahead. A good storyteller digs into their subject's background. Read other articles on your subject, study their social media, and document the questions that arise as you research. This will help you create questions that will get your subject talking. 2. Talk to others. One helpful way of gathering background information is to talk to your subject's neighbors, family, friends, and coworkers. Asking people to relate stories and impressions of your subject will shed new light on the person behind the persona. 3. Conduct an interview. Use open-ended questions and allow your subject to do most of the talking. Create a friendly rapport and relaxing environment to encourage your subject to feel safe and open. If possible, observe your subject in their environment. Take photos and record your conversation to make recall easier when it's time to write. 4. Look for a new angle and create a strong lede. A good profile story reveals a new aspect of the subject, so search for that special something your readers can't find anywhere else. The most compelling ones always begin with a strong lede - a hook that draws the reader in and makes them want to know more. 5. Paint a picture for your readers. Use a narrative, conversational style and include lots of sensory details to put your reader in the moment with your subject.