The term SEO stands for “Search Engine Optimization.” SEO is constantly tossed about these days, but few people really know what it means. For starters, SEO is more of a concept than a term. Search engine optimization is a complex operation that encompasses both on- and off-site efforts to boost a website’s visibility and help convert incoming traffic. SEO is not the simple placement of keywords or quickly submitting your site to some kind of automated visibility generator. This process can help your business be found in the top 10 search rankings on Google.