Generative Engine Optimisation (GEO) is about optimising your content for AI-driven generative engines. Several AI-driven search engines and tools dominate web searches today, including Gemini, Bing Chat, and ChatGPT. Instead of doing traditional searches, where you have to visit multiple links to find answers to your queries, you can ask these generative engines and get a synthesised and detailed response. GEO ensures that whenever a search is relevant to your content, yours is one of the web pages crawled to create and deliver appropriate responses.