Reputation management and social media are intricately linked, as social media plays a pivotal role in shaping and influencing a brand's reputation. Social media platforms provide a direct line of communication between businesses and their customers, allowing for real-time interactions, feedback, and reviews. Reputation management involves actively monitoring and responding to these interactions to maintain a positive brand image. In the aesthetics industry social media platforms serve as a space for sharing customer testimonials, before and after photos, and success stories, further enhancing a surgeon's reputation through education. A well-executed social media presence not only strengthens a surgeon’s reputation but also enables practices to maintain a positive image, build trust, and foster strong relationships with their audience.