To increase subscribers and views on a YouTube channel, there are several strategies that can be implemented. Optimizing the video titles with relevant keywords can help to improve discoverability of videos in search results. Using consistent branding and creating attractive thumbnails will help to draw attention to the videos and create an enticing first impression for viewers. Actively engaging with comments and utilizing end cards within videos to link to other content on the channel can help encourage further viewership. Sharing content across multiple social media platforms can also provide additional exposure and drive more traffic to the channel.