NEXTGEN TV (sometimes called ATSC 3.0) is the third generation of digital TV technology, and a giant technological step forward for TV viewers. It delivers stunning video with brilliant color, sharper images and deeper contrast that’ll make you feel like you’re really there. And it’s built with the Dolby Audio System for NEXTGEN TV, which intelligently enhances dialogue, maintains consistent volume as you change the channel and literally moves around you as you watch TV.  When connected to the internet, NEXTGEN TV can merge broadcast TV with content from broadband sources. That means NEXTGEN TV will be enhanced with internet content to get the most out of live sports, live news, live events and more—in real time. And with NEXTGEN TV, the TV you buy today is designed to be upgradeable with the advancements of tomorrow.