Without your customers, your business would not exist. When launching your business
you must acquire customers, and to continue trading you must keep them engaged with
your brand or product.
New customers will be made aware of your brand through your marketing channels. They will be
influenced by the opinions of your existing customers on
how satisfied they are with their interactions with your business.
Existing customers will be encouraged to continue making valuable interactions with your
product or service if they are receiving a tailored, personalized experience which caters
to their interests and exceeds their expectations.