Both men and women can suffer from urinary incontinence. It is a condition wherein the patient has difficulty in controlling the bladder and this may result in leakage of urine involuntarily. While in some individuals the leakage is minor, in others there may hardly be any control of the bladder. It can be an embarrassing situation to deal with and affect normal, day-to-day life. But, with the right remedial measures, this condition can be treated effectively.