Digital Marketing (digital mkt) can be described as several practices on the internet that aim to attract new business, bring proximity to customers and develop a communication identity for you or your business on the web. Among its main strategies are Content Marketing, Multi-Platform Ads, Inbound Marketing, E-mail Marketing, among others.  Digital marketing undoubtedly presents a extremely promising scenario for the next few years, after all, more and more people use the internet and are interested in content that they feel was directed towards their person.