Working with brands is a great way to increase the reach and impact of video content. Brands often have large audiences, which can be tapped into for additional viewers and potential customers. Working with brands gives creators access to higher quality production equipment, professional services, and even monetary compensation.
Many top YouTubers have leveraged their audience size and influence to land brand partnerships. These collaborations usually involve creating promotional videos, attending sponsored events, or featuring products in videos. This type of collaboration allows brands to gain exposure while also giving influencers an opportunity to monetize their work.
In addition to traditional brand partnerships, YouTube offers its own monetization opportunities such as YouTube Ads, YouTube Premium, and Channel Memberships. YouTube Ads allow creators to insert ads directly into their videos and earn money from each view. With YouTube Premium, creators are able to offer exclusive subscription-only content that generates income through monthly subscriptions. Channel Memberships allow fans to support their favorite creators by paying a recurring fee for special perks like badges and custom emojis.