The right budget ultimately depends on your goals. If the goal is to be in first place on Google, we have to look at your competitors and determine how we can match and exceed their online marketing efforts. In some cases, however, we also understand that some clients have a limited budget; in that case, we would recommend starting with a lower package and working your way up the rankings by implementing some of our recommendations on an ongoing basis. This will ensure you have the right foundation to build on for your future online marketing efforts.