Link building is an effective way to increase your website’s visibility and organic growth, especially in a competitive market. Brand management, advertising, broken link building, email outreach, creating useful tools, and content management are all common link-building tactics. High-quality, authentic, and credible backlinks are necessary for a business’s long-term organic search success. Having a huge number of low-quality links can harm the credibility of a website. Google Penguin – an algorithm for ranking, assesses the quality of the links on your website. These links, in the long run, will do you more harm than good. So, it is better to avoid those. The distinction between 'authority' and 'popularity' is the first and most critical thing to understand when it comes to link building. The most high-authority sites are those which has a high PageRank and appear on top of the search engine queries. Wikipedia and WebMD are examples of high-authority websites. The links these websites provide are considered high-quality links. Because of their authority and authenticity, they are recognized by Google and other search engines. Other examples of high-authority websites are government websites, school websites, organization websites, and many others. Having such websites link to your website will instantly increase your visibility and rank on Google. Contact Ignite Digital to see how our SEO services Fresno can assist with your SEO efforts and link building!