Technically, copywriting and content marketing are two different things. Copywriting gets a reader to take a specific action, such as making a purchase, subscribing to a newsletter, or scheduling an appointment. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information. Content marketing is creating valuable content to attract leads or customers. But great copywriting is the heart of content marketing. You may have the most relevant information, but if its presented in a dull or hard to read format, it's not going to be engaging. Copywriting uses a voice that is consistent with your brand that readers find engaging.