Since the engagement rates on text messaging are 138% higher than email, we know that texting continues to be a highly effective way to communicate at scale. Added to that, most people would like the option to receive timely notifications like alerts through text message. In fact, 9 out of 10 consumers prefer to communicate with businesses via SMS. All of this data indicates that SMS text messaging for schools is one of the best ways for educators, sports coaches, and administrators to communicate both with parents and, for high schools and secondary education institutions, with students. Whether a public elementary within a large metropolitan system or an elite private academy, principals and headmasters around the U.S. are adopting mass texting for their schools’ emergency alert system, admissions process, parent-faculty coordination, and more.