The lender has primarily positive reviews, but like most financial services companies, the reviews are polarized. It has a 4.8 out of 5 rating on over 130 Trustpilot reviews, a 4.3 out of 5 rating on over 20 Google reviews, and an impressive 5 out of 5 on 5 BBB reviews.nnPositive ReviewsnnCustomers who rated the company highly mentioned the ease of the process, fast funding times, and excellent customer service. Most reviews with positive feedback mentioned the customer service representative by name, praising their knowledge and helpfulness. Many felt the Backd team provided a boutique feeling with personalized service.nnNegative ReviewsnnThe negative comments broadly discussed the high costs. Several customers accused the company of tacking on hidden fees. One customer accused them of engaging in illegal practices. However, we should note that Backd responded to these complaints to explain the costs and fees were outlined on page 2 of the funding contract. The lender has not engaged in illegal practices, and the customer who accused them of such complained about an additional charge for late payment.nnAside from costs, some customers complained about customer service being unresponsive or rude. One customer said it took five days for the lender to respond and then wanted paystubs to verify income.