Najjar is a Los Angeles–based content creator, most popular on TikTok, where she has 1.2 million followers who tune in for her pithy pop-culture commentary, daily vlogs, and, most crucially, her recommendations. Najjar started her account in 2016 and quickly became known for her critically acclaimed videos on products like Lip Sync Battle and how to Techniques for Perfecting Your Eyebrows. She’s also amassed a following as a food blogger and has appeared as a guest contributor on sites like Bustle andGlamour.