If you are looking for plants that specifically attract pollinators, such as bees, butterflies, birds, etc., you found the best bush. The fruits of spicebush shrubs attract birds, particularly tanagers, robins, thrushes, and others. Also, the shrub's flowers attract native bees and pollinators with their pollen. Pollinators in your garden are good and are helping keep the ecosystem running. If you know a specific plant in your garden attracts pollinators, be sure not to spray it with pesticides or other chemicals. Doing so could damage or kill the pollinators that come to its flowers, and those are the bugs you do not want to kill! Some experts say this plant is deer-resistant, while others say it is sometimes browsed by deer. The best thing you can do is keep a good eye on it to ensure deer do not come and have a taste or two of your beautiful shrubs.