SEO is an ongoing process rather than a one-time effort. Search engines continually update their algorithms to deliver the most relevant and valuable results to users. This means that your SEO strategy needs to adapt and evolve to stay in line with these algorithm changes. Additionally, your competitors are also implementing SEO strategies, making it crucial to continuously monitor and improve your website's optimization. Regularly auditing your website, updating content, monitoring rankings, and staying informed about industry trends are essential components of an effective, ongoing SEO strategy.