IMC is a strategy in which all marketing channels the company uses can convey a consistent and clear message. With this strategy, potential customers will get the same perception of the company and its products.
You may be familiar with the billboards commonly found on the street. Using the IMC strategy, the billboard's content needs to have the same impression as other advertisements. For example, if you have an image of luxury brands and products on social media, your street billboards should reflect the same luxury.