While cost is important, it is a good idea to pick a policy that offers enough coverage and fits your needs. Traditionally, the rule of thumb is to get life insurance worth 10 times your annual income — so if you make $75,000 a year, you'd get $750,000 worth of coverage. However, many experts consider that a low estimate, especially if you have plans on sending your child to college, or are paying off a mortgage on your home.  Nonethless, some life insurance is better than no life insurance, so purchase as much as you can reasonably afford. It is also important to pick a quality provider. Begin your life insurance search by checking out Insider's top pick for the best life insurance companies in 2022.