Utilize customer data to create segmented lists and send personalized messages tailored to the interests of each group. 2. Incorporate dynamic content that changes based on individual user behavior, such as location or past purchases. 3. Use personalization tokens like first name in the subject line or body of an email for a more intimate feel. 4. Leverage AI-driven technologies to automate processes such as A/B testing, real-time optimization and automated responses for higher engagement rates with customers