The campaign encourages all of us to learn to talk about suicide so that no one feels alone. TALK stands for: TELL them you care. If you’re concerned about someone, start the conversation by letting them know you care and want to help. ACT immediately. If you suspect someone is having suicidal thoughts or is about to harm themselves, call 911 immediately and ask for help. LISTEN without judgment. When someone talks about suicide, they need to be heard to feel understood. KNOW that treatment works. Let your loved one, friend or colleague know there are confidential treatment options available to help them.