In the short term, yes, it can if your goals line up with the effort that you put into these articles. AI content can be generated with a few mouse clicks and published as-is, or it can serve as an outline for your existing writing team. Or, you may land somewhere in the middle of those two ends. The search ranking potential, traffic, and article quality will all be very different with each of these techniques. Your website may not get penalized, but it won't hang with the legitimate content marketers without someone putting in an equal amount of work rewriting it. Frankly, that's just as much work as writing the content on your own.