E-mail marketing tools like Campaign Monitor contain additional data about your customers – including information collected on integrated systems such as your CRM, customer service solutions, and more. Campaign Monitor uses segmentation and dynamic content to deliver the right message to the right person. For example, they want to ensure that women in the United States receive promotions for washing clothes during the summer months. Or Australian men receive an e-mail about a particular product in the winter. The tool will Find out the gender and location of your customers.