The Association of American Feed Control Officials (AAFCO) defines and establishes regulations for the pet food industry, and sets standards for nutritional adequacy. They are a voluntary membership association of local, state, and federal agencies charged by law to regulate the sale and distribution of animal feed. They protect not just consumers, but safeguard the health of the animals we love. While AAFCO serves as a great baseline, our kibble recipes are formulated not just to meet the minimum standards but to exceed them. We do this in their formulation, and by analysis of the finished product. All of our recipes are complete and balanced for dogs of all life stages, meaning they provide your dog the right amount, in the right proportion of every single nutrient their body needs. Everyday, every meal, every bite.