Hilton, one of the most well-known and successful names in the hospitality industry, uses a customer relationship management (CRM) system called Hilton ONQ Systems. This CRM provides a comprehensive suite of tools and services to help Hilton manage its relationships with guests, members, associates, and suppliers. It covers all areas of the hotel’s operations from marketing and sales, reservation management, guest service operations, financial reconciliation, and more.   Hilton ONQ’s features include loyalty program management and integration to ensure that repeat customers receive a better experience each time they visit; automated email campaigns to promote events, offers, and special promotions; personalization capabilities that let you tailor your outreach to individual customers; segmentation tools for targeting specific customer groups; interactive reports for analyzing data across all aspects of the business and much more. The platform also has advanced analytics tools that can help identify trends within guest data, uncover opportunities for improvement in service delivery or product offerings, analyze customer behavior over time, and more.