As you’d expect, faster speeds generally command higher prices. But thanks to growing competition and better infrastructure, gigabit broadband prices have tumbled in the last few years.
Virgin Media broadband deals are a great example – their Gig1 package with average speeds of 1130 Mbps starts at just £40 per month currently. That’s incredible value considering gigabit speeds were upwards of £80/month just a couple years ago.
Ultimately, price depends on factors like speed tier, contract length, whether you bundle TV/phone, and any limited-time promotions. Hyperoptic also frequently runs a ‘price for life’ deal on their gigabit plans with no end-of-contract price hikes, helping to lock in better value if you plan to stay for the long haul.
The key is finding the sweet spot between speed and affordability that meets your household’s needs. A 36 Mbps plan costing £22/month might be ample for a small flat that just streams and browses, while a larger household with avid gamers, streamers and remote workers might justify paying £50/month for gigabit speeds to maximise their broadband performance.