Yes, Amazon Handmade is a separate marketplace within the Amazon ecosystem, specifically tailored to showcase and sell handmade products. While it operates under the Amazon umbrella, it functions as a distinct platform with its own set of guidelines and requirements for sellers. The main difference between Amazon's primary marketplace and Amazon Handmade lies in the type of products they offer. While the regular Amazon platform features a wide array of items, including mass-produced goods from various sellers, Amazon Handmade is exclusively dedicated to handmade crafts crafted by artisans and small businesses. By providing this separate space, Amazon Handmade fosters a community that values unique, handcrafted creations, allowing sellers to reach a specific audience passionate about supporting artists and their crafts.