The bullseye on an archery target is typically the central target that archers aim for. It is usually colored yellow or white, as these colors offer a high level of contrast and visibility, making it easier for archers to aim at the target. The bullseye is usually the most valuable area of the target, with the highest score awarded for hitting this area. The size of the bullseye can vary depending on the type of archery and the level of competition, but it is usually the smallest area of the target.