Modal fiber offers a flattering fit for its wearers. It’s easy to cut the fabric into asymmetrical shapes that look relaxed but romantic. This easy draping effect makes modal t-shirts a favorite for brands looking to help shoppers decide a fabric that will work hard while looking good.
Often, conscious consumers want to cull their wardrobe, so they’re much more likely to pick a t-shirt that can transition between athletics and leisure. Modal clothing helps maintain fashion and function.