Channel sales is a strategy that involves a company selling its products or services through intermediaries, such as retailers, wholesalers, or distributors. Direct sales is when a company sells its products or services directly to customers without intermediaries. Channel sales can be beneficial because it allows companies to reach more potential customers and access established sales channels. However, channel sales can be more costly and time-consuming than direct sales, and building strong relationships with intermediaries can be challenging. Direct sales can be beneficial because it gives companies more control over their sales process and builds stronger customer relationships. However, direct sales can also be more expensive and time-consuming than channel sales, making it difficult to reach potential customers.