The way businesses approach supply chain management has changed. Once it was all about cost efficiency, speed and scale. Now it’s also about supporting future business growth. And that means reorienting supply chain network strategies, capabilities and priorities around a highly attuned understanding of what individual customers want, need, expect, and value. It’s why leading companies are reconfiguring their supply chain networks to support innovative and personalized products, services and experiences—for much more tightly defined segments of their customer base.