For too long, many Americans have relied on financial advisors who had improper motivations or a limited view of their responsibilities to their clients. NAPFA has pioneered a set of standards of advisor education, training, and methods of practice that truly serves the public interest, emphasizing objectivity, holistic planning, and broad training and experience. NAPFA’s goal for its fee-only personal financial advisor members is to set the bar high and make these standards commonplace in the practice of financial planning.