PPC campaign management consistency is built into the way we work day-to-day.
We take an interest in optimizing each campaign and ensuring that it's performing well for our clients. That's why it's built into each project.
A common misunderstanding that advertisers hold, is that if a campaign is built skillfully, then it's a turnkey operation after launch. If only it were that simple.
Most campaigns require a degree of optimization and adjustment after launch before they really hit stride. The odds of going through that process successfully are dramatically increased when the campaign is built upon a strong, systematic foundation.
For this reason, we want to be onboard for at least a while after launch. After the launch is when the campaign design meets reality - the online marketplace it becomes a part of. And that is when a lot of our value-add, gained through experience comes into play as we adjust the campaign to fit the online market.