Cellar62 is promoted to a large number of retailers in the US market. Retail buyers care about various things when selecting new wines for their stores. A key concern is a good balance between quality and price. A great wine that is too expensive won’t sell well. That is why Cellar62 partners with Quality Brand Imports to lower the cost within the US supply chain. Cellar62 is a facilitator, it allows wineries to market their wines directly to retailers, and allows the retailers to select a wholesaler of their choice to purchase the wines directly from the winery in Europe in many US states. Reversing the supply chain demand flow reduces cost and greatly increases the likelihood that retailers select the wine if it is a good fit for their portfolio.