Keywords and keyword research are essential to making sure your content is seen and found by the right people. Keywords help search engine crawlers understand the relevance of your content, and they also help your content show up in search engine results. To make sure you’re using the right keywords, you’ll need to do some keyword research. Start by brainstorming a list of keywords that are related to the topic you’re writing about. These keywords should be descriptive and relevant to your content and audience. Once you have a list, use keyword research tools to get an estimate of the search volume for each keyword. This will help you identify which keywords to focus on. You should also try to include a mix of both short-tail and long-tail keywords. Short-tail keywords are more general and will have a higher search volume, while long-tail keywords are more specific and will have a lower search volume. Finally, you should also think about where to place your keywords. Make sure to include them in your page titles, page descriptions, headings, and throughout your content. With the right keywords and keyword research, you’ll be well on your way to improving your content’s visibility in search engine results.