The main benefit of social listening is that it provides you with a considerable quantity of data. You can use this data for:
Reputation management – by tracking mentions of your brand, you know whether you have to go into damage control
Competitor analysis – it helps you know what your competitor is doing
Product feedback
Customer service
Lead generation – you can gain considerable information using the product’s search engine
Public relations
Influencer marketing
Research – you can monitor what people are saying about any selected keyword