The well-known messaging app, in addition to being used for the sales phase, therefore during the purchase of new and used cars or spare parts, can also be used effectively for after-sales assistance.
According to the Washington Post, customer support via messaging apps makes customers 25% more satisfied than telephone support, because support from the messaging channel makes the experience much faster, more innovative and easier.
Several companies in the automotive sector have already chosen to integrate WhatsApp into their communication channels: BMW, for example, has started offering support to workshop customers via WhatsApp. Customers can independently know the status of their car's service and know when they will be able to pick it up, as well as make an appointment with a workshop operator.