Brown rice tastes pretty similar to white rice, although it has a more nutty, earthy flavor. It also has a chewier texture. When you make the switch to brown rice, you may find it takes a bit of getting used to. However, after a few tasty grain bowls or curries with brown rice, we’re sure you’ll be a convert.
Brown rice should not taste bitter or ‘off’. If you’ve had your brown rice for a while and it tastes or smells bitter when cooked, it may have gone rancid. If this is the case, toss out your old rice and buy a new bag!