The only appropriate answer is - yes. Suppose your website handles any personal information. In that case, it's time to invest in SSL/TLS for much-needed web security. Certificate details vary from one CA to the other, of course, but protecting sensitive data should be of utmost importance to you as the service provider to a network of users.
One of the primary purposes of any business is to use SSL/TLS certificates to bolster your users' safety and to feature verified site seals for brand recognition.