Family offices invest in a diversified manner - similar to many private investors. However, while the latter are generally limited to products traded on capital markets, family offices take advantage of all liquid and illiquid investment opportunities. The investment philosophy of the multi-family office Kontora is based on the so-called Yale model: this strategy, developed by economist and Yale foundation board member David F. Swensen, incorporates not only securities that are traded on capital markets but also illiquid investments such as real estate, corporate investments and alternative investments.
The goal is to minimize risks by driving down the correlation between the individual investments in the portfolio. The investment horizon should be long-term.