McDonald’s uses a SWOT analysis to assess their competitive position and identify potential areas for improvement. They use the strengths, weaknesses, opportunities, and threats identified in the SWOT analysis to create strategies for improvement and stay ahead of the competition. For example, they have implemented new menu items and marketing strategies to capitalize on opportunities and address weaknesses. They have also created strategies to mitigate threats, such as changes in customer needs or competition from other fast-food restaurant chains.