I started in Feb 2017, but prior to this Easyfairs owned Pentawards and was acquired in October 2016. I worked with the founders for the first two years to attend to the whole business and its heritage was my focus. When the founders left after two years of being part of the acquisition I was full of ideas of how to take the Pentawards to the next level. I focused on retaining the heritage of the business but bringing it into the 21st century. I had a vision to rebrand, create a diverse jury line up which included brands, introduce social media as a core tenant of the Pentawards image, and an overarching goal to make Pentawards more than just an awards body. I knew it had potential to be what it is today; a platform to connect designers 365 days of the year through festivals, trend reports and more. After working hard on all that, I’ve built a team combined with fantastic business growth, and was subsequently promoted to head of Pentawards.