If you’re new to the world of digital marketing, you might not realize the importance of acquisition channels. This refers to the channels people use to get to your website. Web analytics & reporting breaks down your visitors by acquisition channel. This is very important since it shows you which marketing methods are driving the most traffic.
Acquisition channels include:
Direct
Referral
Social
Organic
Paid
After you discover the campaigns that are driving the most traffic, you can optimize the other campaigns so they will also get results. For instance, if your social campaign drives lots of traffic but your organic campaign doesn’t, you’ll know you need to work on your search engine optimization strategy.