There are plenty of eyeshadow palettes on the market and you could be confused about picking one. The popular palettes have plenty of customer feedback that'll tell you whether they are worth paying for. In the absence of reviews, check for the below factors to understand whether a palette is of good quality: Pigmentation - Low-quality eyeshadows may look vivid. But a few swatches should tell you whether they have a stronger color payoff or if they are buildable for intense color. Ease of blending - While blending eyeshadows is a skill, high-quality eyeshadows are easier to blend and create seamless looks. Texture- Powders that appear chalky or crumbly point to quality issues and often result in eyeshadow fallout.  Ingredients - Take note of the formula and the chemicals used for creating the eyeshadow. Avoid brands that use harsh ingredients like phthalates, parabens, lead, etc. Longevity - Most premium eyeshadows will last long. A decent eyeshadow should stay put without creasing when used with a primer or concealer. Packaging - The actual product might be okay, but if the packaging is flimsy, it will not last long or stay in good shape.