Great question! When I was thinking about how to name my business, I wrote a long list of potential names. Almost none of them felt like the "right" fit. There was one name I liked, but ultimately didn't end up choosing. I kept thinking about what effect my planners would have on people: a transformational journey of exponential growth. Eventually, I thought back to my highschool days and remembered math class. In alegbra, numbers that get raised to an exponent/power, can grow immensely, by double or more. I liked math, and I toyed around with the words "exponent, exponential, and squared". That's when You Squared was born! I know our planners have the power to help you exponentialize your growth! The word "you" is added because I created these planners FOR you, with YOU in mind!