You may have often heard the terms “do-follow” & “no-follow” links thrown around when it comes to Digital PR & it’s true, there is a difference between them. “do-Follow” links are links which pass authority through to your website whereas “no-Follow” links don’t - however it’s often stated that both no-follow links & just citations have implied link value so they are definitely still valuable to build & it’s great to have diversity across your link profile.
Remember - effective link building and Digital PR does so much more for your website than just creating a link, such as raising brand awareness, generating traffic and giving your brand massive exposure on top tier publications. So, the value shouldn’t be solely placed on whether the link has a tag or not. (‘followed’ links pass link equity to your website, whereas links tagged with a code don’t pass link value in the eyes of Google. But they’re still valuable!)