Keep the copy brief and straightforward. Your postcard copy should be brief and to the point. A single line or two is frequently sufficient. Design with text may be used to convey a clear statement. Most postcards benefit from a huge, attention-grabbing title, a brief line of offer content, and a forceful, well-defined call to action. Use high-quality photography that catches the eye. Present a unique perspective on your subject. Postcards that show off their towns or cities include photos of landmarks, events, and people in the community. These make for interesting cards that get noticed by others who are visiting or moving to these places. The same idea applies to cards that feature local products or services; they're useful marketing tools that give visitors and potential customers a taste of what's available in your area. Include the right amount of information. A postcard is a compact way to share detailed information about a place or thing. It's not appropriate to list prices or details about promotions on postcards because they would take up too much space. However, a general outline of what you offer along with how to contact you will usually suffice. Include an address or phone number on the card so people can find out more if they are interested in your business. Make sure it's printed properly. Postcards that aren't printed clearly or contain spelling errors lose their appeal to readers quickly. If you use fonts or colors that are hard to read, consider reducing them down until they are more accessible.