Performance marketing, as the name suggests, is all about performance. With traditional advertising, the advertiser pays the fee upfront, regardless of the performance of the ad. Basically, client spends money without seeing any revenue at all. Performance marketing focuses on ROI, it is data-driven and ROI -focused with advanced marketing techniques, one of which is programmatic advertising, where advertisers only pay when the performance measure (conversion, action, or transaction, or a *pre-agreed metric) is achieved. In a line, it’s marketing on steroids