Netflix: Netflix has a high CLTV because its customers tend to subscribe for long periods of time and watch a lot of content. Spotify: Spotify has a high CLTV because its customers tend to listen to a lot of music and sign up for premium subscriptions. Amazon: Amazon has a high CLTV because its customers tend to shop frequently and buy a wide variety of products. These companies have high CLTV because they offer products and services that customers value and that keep them coming back for more. They also invest in customer retention strategies, such as offering loyalty programs and providing excellent customer service.