Seeders only provides white hat link building for its clients. That means that we set up strategies that follow Google’s guidelines. In other words, white hat link building can be seen as a form of ethical SEO. Next to following Google’s rules and guidelines, white hat link building is also focused on improving the quality of the content and to keep looking at the needs of the visitors of a website or domain. Black hat link building has the tendency to violate Google’s guidelines. When Google notices these violations, penalties might be given. Seeders wants to protect its clients from that.