We discovered that a large proportion of Japanese people read newspapers on a regular basis, and that they are quite devoted to newspapers. On the other hand, younger people read and are devoted to newspapers at a far lower rate than the elderly, which will be a major concern for Japanese media. Indeed, according to a study by the Japan Newspaper Publishers' Association, the total number of readers aged 15 years or older fell from 95.4 million in 2001 to 93.4 million in 2011. The number of female readers fell more sharply than that of male readers. There are several reasons why Japanese people are less likely to read newspapers than their counterparts in other countries. First, because there are only six daily newspapers published in Japan, many people can't afford to buy a weekly newspaper. Second, since most Japanese people get most of their news from television, they don't need to read newspapers. However, even among those who can afford to buy a weekly newspaper, few do so. According to the same study, the total amount spent on newspapers in 2011 was just under 100 billion yen (about $1 billion), with men spending more than women. In fact, the number of female readers is so low that it's possible that some companies may have used this fact when marketing their products to women! Even among those who do read newspapers, many only do so occasionally.