It won’t start because the IQOS ILUMA is designed to be used only with the brand new, fully sealed TEREA tobacco sticks. Its innovative SMARTCORE INDUCTION SYSTEM heats the tobacco from within the TEREA stick, instead of burning it, for an altogether better, and more pleasurable experience. And do remember that TEREA tobacco sticks won't work with previous IQOS generations and may cause damage to your device.