The answer is a yes as a powder coat is considerably more durable than paint. Think of powder coating as enveloping your item in a cocoon of hard and durable plastic. While paint may be easier and more accessible, it cannot compare to the durability of a powder-coated item. Wheels are especially bad to paint because they are prone to be subjected to harsh conditions and those conditions would just ruin paint every time. A powder-coated wheel would last longer, look better, and save you some money in the long run.