The best way for men to ensure that they are connecting with genuine women on Snapchat is to do their due diligence. Before engaging in any type of conversation, research the person's profile and look for any signs of suspicious activity. If the profile looks suspicious or if there is anything else that doesn't seem right, it's best to move on and find another potential connection. Men should be cautious when exchanging personal information or images as scammers may try to use this against them.