Mix the chocolate chips directly into the cake batter before baking. This will distribute the chocolate chips throughout the cake and create pockets of chocolate in every bite. Sprinkle the chocolate chips on top of the cake batter before baking. This will create a chocolate chip crust on the top of the cake and give it a crunchy texture. Layer the chocolate chips in the middle of the cake batter before baking. This will create a chocolate chip filling in the middle of the cake and give it a layered look. No matter how you choose to use them, chocolate chips are a great addition to any cake and can add a rich, chocolatey flavor to your dessert.