You could invent an amazing new product or service that would change people's lives for the better. But it could all go wrong because you have to remember one key factor: You have to educate the public.According to John Frigo, owner of Best Price Nutrition, having an original business idea is both a gift and a curse."Originality is great for a whole host of reasons," Frigo says. "For example, there's less competition and it's easy to stand out. It can also make things more challenging. When your idea is very original, there's really no test market. Nobody has vetted the idea."You'll have to educate the consumer yourself and, if you can't, then your business idea could fail. "When watching Shark Tank, many of the sharks are often turned off of ideas for this very reason," Frigo says. "They aren't looking to invest the time, energy, and funds into educating the public."Kayla Bennet, content relationship manager at Packlane, urges entrepreneurs to keep in mind that they might have to be flexible anyway even if they use an existing idea."If something already works, there's no need to change it, but acknowledge that there are factors that will force you to reinvent the wheel," she says. "For example, the pandemic has forced many companies to adjust their business model, plans, and strategies. It's integral to adapt to the current situation to start off on the right track. This can mean modifying your goals and plans to work with changes in the industry."Overall, it makes sense to go with the business idea you think will actually work, whether it's new or not."Aiming to develop something completely new can sometimes be a distraction when building a successful business," says Ren Wu, co-founder of Maniology. "You'll be stuck thinking of what no one has created, missing lucrative opportunities. What matters most is [that you find] new ways to differentiate yourself from potential competition."