Seen the typical CRO audit checklist, you may agree that this type of research is exhaustive: it comprises UX, technical, content, marketing, and SEO parts; it includes both quantitive and qualitative research. The main focus of the CRO audit is the conversion rate, this climax moment in the customer journey. That's why the user experience of the landing page (or sometimes the whole site) is always on the CRO audit agenda. That's why we dive deep into the target audience and its pain points.