Good branding and graphic design should adhere to principles such as:
Consistency – for easy identification and recall
Simplicity – to be more effective than cluttered or complex designs
Authenticity – aligned with a company’s values and mission
Differentiation – to be distinct and stand out among competitors
Versatility – can be adapted to different platforms and mediums
Targeted – should speak to and resonate with a specific audience
Memorable – for brand recognition and recall
Timeless – can remain relevant over time and not overly trendy
Clarity – with a clear message and design that’s easy to understand