Sometimes. A market research study is an objective report that provides market data, market projections, market shares, demographics, and trends. The market analysis goes beyond the statistics to examine the marketplace in-depth. At Growthink, we combine both approaches when undertaking a project for our clients so they can get the market data analysis and actionable insights they need. Clients often want market research experts to help determine market size, market share, market trends/drivers, market projections including CAGR (Compound Annual Growth Rate), market penetration (penetration pricing strategies), customer receptivity to new products or services, product acceptance factors among customers, market opportunities, market challenges, and market risks.