When designing your gift certificate, be sure to include instructions for the recipient about how it should be redeemed, along with any exclusions or restrictions. If there are specific terms and conditions regarding its use (can’t be combined with other promotions, only valid at certain locations, etc.) make those clear upfront to save yourself and your customers from headaches down the road. Clearly indicate the certificate’s value and expiration date, and give your business’s address and contact information for any questions. Specify whether the certificate has any cash value and, if applicable, what happens to any unused balance if they make a purchase that doesn’t meet or exceed the original amount.