For companies providing age-restricted products or services via online channels, an effective identity verification solution helps ensure compliance. With digital identity verification (IDV), the consumer’s personally identifiable information (PII) data such as name, address and date of birth is obtained with their consent, and the PII is then checked against data sources to see if the information matches — in other words, it is established if the customer is indeed who they say they are. Layering various other data points on top of PII adds to the level of trust in that identity. These data points can include email and phone contact data, which is confirmable via two-factor authentication. The history and metadata of the contact information also provides data points for further analysis.