The Pre-Accelerator is an extension of the DV program. We built it specifically to give smaller and still developing brands a smoother and faster runway into the program – a space where you can test and learn before setting hard commercial goals and ambitious growth plans for the future. It's also where people who are new to the drinks industry can learn about crucial industry standards and practices, like the 3-tier system, distribution, and liquid R&D, without the pressure of annual sales targets.