Google was fined a record fine of 2.42 billion euros in 2017 from the European Union. The reason: Google places the results of its own Google Shopping service at the top of the search results, to the detriment of competitors (other price comparators, such as Bigshopper). In order to avoid new fines, Google has had to adapt to Google Shopping in order to allow more competition. This adaptation marked the start of the Google CSS program. Due to the requirements of the European Union, Google has to offer a model where other price comparison companies can charge margin. Because of this requirement, there is now an advantage in Google Shopping if you are a price comparator. By working together with a CSS Partner such as Bigshopper, you can make use of those advantages. The requirements for the CSS program of Google have been tightened several times, the last time in February 2022.