Marketing collateral is a collection of materials that support the marketing and sales of a product, service or company. Marketing collateral is often created by combining various design and digital assets such as photos, graphics, logos, videos, illustrations, strategic messaging and other assets.
Common examples of marketing collateral include datasheets, whitepapers, brochures, flyers, websites, microsites, banner ads, billboards, social media graphics, letterheads, business cards, branded clothing, online videos, sales presentations and event materials. Marketing collateral typically showcases the brand of an organization.
To enable marketing collateral management and fast creation, organizations often use software such as Bynder for digital asset management (DAM) and marketing fulfillment. DAM software is tailored toward the creation, management and distribution of marketing collateral.