Social media listening is a great way to generate new ideas. You can find new ideas through your customers and conversions within and about your industry. For example, a clothing company finds that many customers are talking about how cool it would be if the company’s most popular shirt came in blue. The company can implement a plan to release the popular shirt in blue. Sales of the shirts explode and the company achieves its profit goal. If they had not been monitoring social media, the company would have likely missed out on this opportunity. Pay attention to what people want and need. You might just find a sizable market that no one is serving yet.