Determine your focus keyword [Through keyword research] 2. Think of a topic that is relevant to that keyword 3. Prepare an outline of important concepts you want to cover for the 4. topic [These will be your headers H2, H3, and H4s] 5. Write the content 6. Add an intro 7. Add a conclusion 8. Add internal and external links 9. Give it an edit 10. SEO optimize it