VIP Programs are developed for long-term gamblers who spend much time in a gambling company and invest in it a lot. It is possible to gather points and exchange them afterwards for special benefits. Some companies send you an invitation after you have reached a specific turnover. You are not charged anything for VIP Program benefits. There are: high-end presents and travels, quicker withdrawal terms, a personal account helper, pleasant birthday surprises, higher cashback rates, lower rollover rules, invitations to various events (including sports) etc.