The main benefit of using Google Keyword Planner is that the information is pulled directly from the source. With other keyword research planners or tools, the information is often scraped from Google. When using GKP, users must consider the different ways that Google calculates its search volume for advertisers, including broad ranges and conflated keywords. If you’re an advertiser who uses Adwords and wants to gather data from an easily-accessed source then GKP is a viable option.