SEO tracking is a significant part of evaluating your campaign objectively. This allows you to objectively pinpoint areas of your campaign that need improvement. This process simply gives you an idea of your SEO campaign’s performance and progress. These are the essential SEO metrics that you must track: 1. Organic Traffic 2. Search Visibility (Impression) 3. Keywords Ranking 4. Average Click-Through Rate (CTR) 5. Average Session Duration 6. Bounce Rate 7. Backlinks 8. Conversions