The success of any virtual event depends upon identifying and setting up business goals. When you use virtual event apps, you can generate previous event data at each step of event planning and execution. This can help you in your event analyses and better align your event with your company goals. Virtual meeting apps help you prove event ROI by accurately analyzing costs and benefits, including direct and indirect costs, attributed revenue and sales pipeline, brand equity, etc. This way you can measure the true return of your events and present it to your stakeholders.