In terms of the large numbers of users it has, and how much time they spend on the platform, yes. YouTube is one of the largest video-sharing platforms in the world, with over 2 billion monthly active users, which makes it a powerful platform to reach a large audience. YouTube also has a highly engaged audience, with viewers watching over a billion hours of video each day. However to make the most of this potential you'll need a well-planned marketing strategy and stellar content.