There are countless reasons your brand might want to get involved in social media marketing, but it’s important you narrow down your aims and objectives. This will help you monitor and analyse key metrics in order to help you improve your social media activity. Here are our top 5 social media goals:
1. Improve or build brand awareness. An active social media presence helps brands stand out from the crowd and keeps your brand at the forefront of consumers’ minds.
2. Create relationships with customers. Social media lets brands have open communication with their customers. This can create a personalised customer experience, increasing leads and repeat customers in the future.
3. Boost your brand’s SEO. Promoting content on social media results in more likes, views, shares and engagement. In turn, this drives more traffic to your website, a very positive sign to search engines that will boost your SEO.
4. Grow your mailing list. Once you have directed users to your website from your social media content, you have the opportunity to turn traffic into leads. Over time, these leads can grow your email list and generate more revenue from email campaigns.
5. Drive revenue. All of the above reasons ultimately lead to one thing: more customers and sales.