Most marketing success comes from consistency of practice, and that goes the same for SEO. Google’s algorithms, for example, won’t reroute website traffic to your business immediately — except in very rare circumstances — so in order for SEO to work for your business, it’s understood as a strategy that requires at least 12 months to work. We’re not saying you need SEO forever, but implementation and testing will be required for at least 12 months to verify your website and online presence are aligned with Google and other search engines, and thus, producing qualified leads you can see results from.