Especially in the tech and FinTech industries, your website and any associated apps are the first glimpse potential clients get of your business, your products, and your services. Appearing outdated, having a poorly constructed UI, and leaving the client with a poor UX are three quick ways to get passed up for another FinTech company with a finger on the pulse of the financial industry. Work with a digital marketing firm that can help you get a handle on your web development as a part of a comprehensive marketing strategy.