Ideally, store Benns products in a cool and dry place (between 17 and 22 degrees celsius) and definitely out of direct sunlight. Pantries cupboards and desk drawers are good. It is a common misconception that all chocolates should be stored in the fridge! While doing this does not spoil the chocolate, it may cause blooming (reflected by the whitish-grey stuff you sometimes see in chocolate) which may affect the quality and texture of the product.