There are many different types of link building agencies out there. Some are smaller boutique agencies. Others are larger, global agencies. Some agencies specialize in a specific industry or niche; others are generalists who do a little bit of everything. But no matter the details of the agency, the goal is usually pretty similar – to help you improve your Google organic rankings so you can increase the amount of traffic that is going to your business site.
But, while most link building agencies will try to accomplish the same thing, how they go about it can vary drastically. A truly exceptional agency won’t just look at you as another client – they will look at you as a partner in business. They will take the time to understand your business model, learn your products, study your competitors, and develop a bespoke link building strategy that will put you on top of your niche.