There is a ramp up period of research & homework in order to understand your business inside/out. Consider us salesmen that are equipped with marketing skills – we need to know your business and industry like the back of our hand. That research goes into a comprehensive media plan, equipped with the strategy, audience segments, audience targeting & keywords, and even the ad copy & creatives. After we receive all of the requirements from the client, it takes about 3-5 days to complete. After another 2-3 days of collaboration with the client, the media plan gets approved.
At this point we begin the construction of the campaigns: the traffic campaigns (Facebook, Google Ads, etc.), landing page funnels, and email campaigns. Depending on the depth of the campaign, this process can take 7 – 14 days. After everything is finalized and approved, we complete QA in order to test everything throughout the funnel and give it the green light.