While getting the message out en masse is your goal, this doesn't necessarily mean you have to go with the cheapest flyers available. If your flyer uses a lot of photos or colorful graphics to get the message across, we recommend upgrading your paper. For lots of graphics and photos, we recommend the 32/80# Text Gloss or 100# Text Gloss. Both have a semi-gloss finish similar to magazine paper and a heavy weight and thickness which conveys pure prestige. For a good midgrade paper that costs less and still looks and feels professional, we recommend the 28/70# Text Smooth. This paper has a brilliant, smooth finish that captures photos and graphics nicely. This makes it a popular choice for printing business flyers.