Local search rankings are essential for businesses that want to attract customers in their area. There are several factors that impact local search rankings, including:
Google My Business Listing: A complete and accurate Google My Business listing is essential for local search rankings. This includes providing accurate and up-to-date information about the business, including name, address, phone number, website, and business hours.
Local Citations: Local citations are mentions of a business’s name, address, and phone number on other websites. These may include directory listings, social media profiles, and review sites.
Website Optimization: Website optimization is crucial for local search rankings. This includes optimizing the website for local keywords, ensuring the website is mobile-friendly, and providing high-quality, relevant content.
Backlinks: Backlinks are links from other websites to a business’s website. High-quality backlinks can boost a business’s authority and credibility in the eyes of search engines.
User Engagement: User engagement metrics such as click-through rates, bounce rates, and time on site can impact local search rankings. This is because search engines want to provide users with the best possible experience, so they prioritize websites that provide high-quality content and engage users effectively.
Overall, a comprehensive approach that incorporates all of these factors is necessary to achieve a strong local search ranking.