We do our best to price homes at or below market value. You will have an appraisal to verify that the home is priced appropriately for the market, as this is a requirement of the lender. It is important to understand that this is the same as any other transactional process you would go through. However, there are many added benefits with which our team of professional investors assist you, helping you to become a successful investor in the long-term. There are many aspects to consider when attempting to build a sustainable business model while investing strategically in multiple markets. You can absolutely do this all on your own, but there would be a significant amount of time, risk, and money involved by doing so. You can easily purchase properties anywhere off the MLS, with or without an agent, but that doesn’t mean that you are not paying a premium. With this traditional method of investing, you will undoubtedly be paying market value for the home; in many markets, you will be paying above market value in a multiple bid situation. I think it’s funny that I get this question from investors asking if they are paying a premium for the property. By premium, they mean paying market value. When I ask them in what scenario they would expect to pay under market value for a property, I usually don’t get a response. The only way to get below market properties is to search and advertise for distressed properties that you plan to fix up with your own team. This approach, of course, has a lot of risk, time, and money involved. A novice investor is often excited about the idea of flipping a home because it seems sexy and easy – especially after attending a weekend seminar led by a ‘guru’ or listening to a podcast with a successful home flipper. They’re determined to find their property to flip and to be proud to say they completed a successful flip. It takes them months to find the right deal – they end up initially overpaying, then underestimating the rehab budget. They find out that babysitting contractors is a full-time job (for which they don’t get paid) and the project ends up taking months to complete. They’re exhausted and just want it to be completed. By the time they refinance it or sell it at a profit (if they’re lucky), they are likely burnt out and realize it’s taken them months or years to complete one property. Unfortunately, at this point they are done with real estate and decide it’s not for them in the long-term, as this has been a very stressful and time-consuming process. They never continue to invest long-term, or take years off without doing anything. This is the typical story of a DIY home flipper that has a full-time job. The seminars and gurus of the real estate world help to over-promote this process as being far easier than the reality. This is what we all the over glamorization of the BRRR model. If the investor had simply dedicated that same time to purchasing turnkey rental properties, they likely would have accumulated a portfolio of multiple homes to provide a good amount of cash flow monthly, thus bringing them closer to financial independence. By purchasing multiple properties over a few years, they would have been far ahead of someone that spent that same time working on a flip. Plus, all the combined benefits of cash flow, appreciation, debt reduction, and tax benefits/depreciation multiply over time with every additional door you acquire and every year that you own the home. Our investors are most likely looking to build consistent passive income over time. The only way to get there is to stay consistent in acquiring multiple cash flow properties every year, then to scale as quickly and as strategically as you can in building your rental portfolio. Taking action to get into those first few rental properties is the most important step! One other point to mention here is that some properties we sell are below market value, allowing the investor to have immediate equity that they can access sooner via a cash out refinance, or by selling the home for a profit shortly after purchasing it. This would mainly apply to our new-build projects that have a good amount of immediate equity. Please inquire for more information on these.