Companies like Microsoft, Amazon, and Facebook are Google's main rivals. The closest rival to Google's search engine is Microsoft's Bing, but Google continues to dominate the market in terms of market share. The cloud computing platform used by Google is fiercely rivaled by Amazon's AWS.
By making use of its market dominance, strong infrastructure, and cutting-edge services, Google outperforms its rivals. Compared to its rivals, Google's search engine offers more accurate and pertinent search results thanks to its superior indexing and algorithmic capabilities.