I have long, flowy dresses for moms to choose from in a variety of sizes from S-L. For dads, I recommend basic neutrals with no prints.
For family photos, I recommend the following in neutrals:
THE ONE COLOR RULE: One of the best ways to dress your family is to choose a color. This is your starting point. From there, make sure that each person's outfit has this one color in it somewhere. Everything else can be unique! Incorporating
this one color will unify your looks in photos.
FASHION NO-NOs:
No large logos - they're distracting.
Wear clothes you are OK with getting dirty.
Style the kiddos hair nicely
A little more makeup than usual helps it to show in photos