The Master of PR and Advertising (English line) addresses to the bachelor graduates, regardless of their profile, that have medium and advanced English proficiencies. Having a differentiated pedagogical approach, the master program offers, in the first year, basic knowledge on PR and advertising, and, in the second one, a more specialized perspective. Thus, the master students can be graduates either from communication sciences programs or other related domains.   The master program has both a strategic and creative component and a research one, both of them being profoundly empirical. The curricula offer courses on PR and advertising, communication strategic management, research methods, media systems, social psychology, digital communication and promotion through social media, online PR and advertising, organizational communication, creativity in PR and advertising, event planning, or career orientation. Accordingly, the focus is on understanding, developing, and implementing PR and advertising strategies, on critical, analytical and creative thinking, on using the new technologies in the strategic communication, and on the implementation of research instruments and communication tactics in real contexts. By graduating this master program, the students can become specialists in customer experience management, brand management, and market research.    The mission of the master program is that of developing specialists in communication domain by permanently revising and adapting the curricula to the market demands. Hence, beside the mandatory internships, meetings with PR and advertising specialists are constantly organized. An example in this respect is the Vitrina Seminar, organized in collaboration with Vitrina advertising agency. It implies a set of workshops lead by specialists from different advertising and PR activity domains (e.g., strategy, creation and branding, PR and unconventional advertising, digital communication etc.). Other collaborations include specialists from human resources departments of different companies, event planners, PR experts from public institutions, influencers, or entrepreneurs.    Regarding the research component, the mission of the master program is that of encouraging scientific research through involving students in research projects, and through student-professor collaborations within the publication process at the international level. In this respect, Communication and Social Innovation Research Center (CORE) and international conferences organized by the department (e.g., International Students’ Conference on Communication) offer a fertile ground for scientific development. The professors teaching at this master program have both studies or specialized internships abroad, and a rich research and publishing experience on the international market.     The Master of PR and Advertising, English line, is an intensive professional and research program, in accordance with the requirements of a changing society. A special focus is on international and multicultural interaction (e.g., Erasmus scholarships, interactions with students from abroad studying in Romania).