For one, we get results and have real case studies to back it up, including active keywords that are currently ranking.  We do not over-promise and are extremely selective with who we’ll work with for SEO marketing services. One of the first things we do when conducting an SEO audit is carefully review your competitors. If we don’t think we can realistically get meaningful results, we won’t waste your time. The folks sending spammy SEO emails are typically happy to take your money regardless of having a realistic strategy in place.