While your entire life may revolve around Search Engine Optimisation or Google Analytics, you need to bring your abilities in digital marketing to the forefront through expansion, learning and application of passion. This can be showcased by building a portfolio that highlights your core digital marketing capabilities. For example, you may kickstart with your love for writing by blogging. As you develop your blog, you can implement other digital marketing strategies to it, such as SEO, analytics and social media. You basically get a crash course on digital marketing simply by writing a blog. Follow up by aligning it with analytics to track who is visiting and reading your content, interact with your readers through comments, share your content on social channels to create a larger readership. Lastly, include keywords to build your SEO strategy so that your content starts getting features on search engine rankings.