SEO stands for Search Engine Optimization. This is the process of “optimizing” your web content so Google (or any other search engine) can find your content and determine if it’s an important resource that should appear in someone’s search results. When you use the optimal SEO keywords, your website content ranks higher in search results. That means people will see it and click on it, resulting in more visits to your website, greater brand awareness, and opportunities to impact more people through your programs and resources. If your site isn’t SEO-optimized, it will be challenging for new people to find you.  If your site includes a blog feature, our team will provide a resource to help you continue creating SEO-optimized content for your website after your site is launched.