Improving the conversion rates of your PPC campaigns is an important part of our campaign management process. After all, you put money into advertising to get results. And “Results” = “Conversions”.
As we run your PPC campaigns we closely monitor your conversions. Be it product purchases, leads, calls, appointments, app installs, or anything else that you want your campaigns to produce more of, we strive to squeeze the maximum (or more) from your ads budget and give you the best returns possible.
The conversion optimization process begins early: at the stage of planning and creating your PPC campaigns. At that stage, we align the campaign elements properly to target the right audiences and get them to land on pages that are closely synched with their search intent and goals.
This process helps maximize the chance of your ad campaigns to convert from the early stages of their existence. Further, as the campaigns run and collect performance data, we make tweaks to your landing pages, ads, keywords, and other campaign elements to refine the results.
All such tweaks are recorded and tracked so that we can see the effect they produce on the performance and conversion rates of your campaigns.