Instagram Reels is where you can share short entertaining video clips of up to 60 seconds where you can also add effects, music and filters. IGTV (Instagram TV) is where you can share more detailed videos in comparison to Instagram Reels. Users with regular accounts have a time limit of 15 seconds to 10 minutes for an IGTV upload. Those who have verified Instagram accounts, their limit goes up to 60 minutes per IGTV upload.