Whether you need SEO for your business or not it really depends on your objectives your targets and how fast you want to achieve them The main reason why brands and businesses turn to search whether is PPC management or SEO or both is because the whole point of having a website is that it can be found on search engines And when we talk about search engines in Australia what we re really referring to is Google with a whopping 95 of the market share When a user searches online Google doesn t just simply pluck a random page from the sky and send them there in the hopes that it provides an answer to their query Rather it uses a complex algorithm that determines which of the trillions of pages appropriately matches their search intent and provides the most value With SEO you re able to use a multitude of tactics and techniques that help increase your brand visibility in rank in search engine results pages If no one or just a few are aware and can find your business online it would be like having a store that no one visits Would you not rather have it flocking with customers busy everyday and making money The same can be said with online traffic Luckily this is exactly what search engines are for So optimising a website in order for it to rank highly and be found by potential customers actively searching online is no longer just an option it s a must If you haven t properly optimised your site it s safe to assume the only rankings you will have on the first page of search results will be for branded search queries but even then this mightn t be the case This means users who re unaware of your business but are looking for your products and or services will never be able to find you The worst part is you won t even get the chance to tell them why they should choose you over your competitors So in a nutshell you re effectively giving leads away However SEO can be a slow burn activity and it can take some time before meaningful results can be achieved If time is of the essence and you are looking at achieving results fast then PPC management is your best option as ads can be turned around quickly and relevant qualified traffic driven to your website in a short period of time