Along with GDPR, the  Privacy and Electronic Communications Regulations (PECR) UK is another law that governs the electronic communication sector in the UK. The PECR sits alongside the Data Protection Act and the UK GDPR and regulates: - Marketing calls, emails, texts and faxes - Cookies (and similar technologies) - Electronic communication networks PECR is the UK version of the ePrivacy Directive (or EU cookie law). Therefore, it regulates the use of cookies. As per the law, businesses cannot store or gain access to information stored, in the terminal equipment of users unless they provide clear and comprehensive information about the purposes of the storage of, or access to, that information.