Because Amazon stocks have tended to trade steadily higher over the more than two decades since the company went public it is best to trade stocks in the long direction. Shorting Amazon introduces excessive and unnecessary risks. Instead traders are encouraged to take a swing trading approach that trades Amazon’s upward trendline, buying when prices touch the trendline and selling several days later to collect the move higher off that trendline. While it isn’t precisely a trend following approach, it does take advantage of Amazon’s tendency to trend higher.