Although there is never a one-size-fits-all solution to this common question, in many cases, subdomains are an ineffective strategy for organic growth and should be utilized for a different purpose, such as branding.
In contrast, subfolders can be an effective vehicle in supporting search visibility and rankings, as outlined in the case studies below.
Therefore, we encourage website owners to consider the potential benefits of housing content in a subfolder rather than a subdomain.