A continuation bet, commonly referred to as a “c-bet,” is a bet made by the pre-flop raiser on the flop, regardless of whether they improved their hand.
The term “continuation” comes from the idea that the player is continuing their aggression from the pre-flop betting round. The purpose of a continuation bet is to take down the pot immediately or to give the appearance of a strong hand to intimidate opponents.
A continuation bet is a standard play in no-limit hold’em, but its effectiveness depends on a number of factors, such as the texture of the flop, the number of opponents, and the players’ tendencies.