Invite your audience to participate in the discussion. Early adopters of social media were slow to realize that Facebook and Twitter were about more than just self-promotion or advertising when it came to engaging their audiences. Being social on social media necessitates switching from one-way to a two-way conversation.  Use emotive copy to elevate the photos. In terms of writing copy for social media, sometimes less is more. Consider Instagram, where the typical user scrolls through images and videos for 21 minutes daily.  Make use of the eagerness to learn. Professional social networks like LinkedIn have a stronger focus on content distribution and consumption; 94% of B2B marketers use the site for this purpose. Additionally, 45% of the readers of this article are in positions of authority.  Create content that makes use of FOMO. One of the key drivers of many of our social media habits is the fear of missing out (FOMO). According to a survey, 56% of social media users are reluctant to log off their accounts for fear of missing out on vital status updates, news, or events.