Yes, it can. There are no limits to the type of ads you can run through programmatic marketing methods which also support native ads.
Native advertising may not stand out much given it’s designed to look natural on the page upon which it appears, but the upside to this is that it can actually have a better click-through rate compared to the more conspicuous display ads. Reason is because people tend to respond better to a subtler message; a message that isn’t “in your face”.