When you include marketing into the mix, lifestyle marketing is a marketing approach where a brand connects itself to the ideals, values and aspirations of their identified target audience. When this happens, lifestyle brands emerge and create the idea that the use of their product or service brings its target audience closer towards their aspirations in life or the lifestyle that they want to live.
Think about luxury brands, and how luxury buyers today purchase these goods as an extension of what they value and aspire to in their own lives. Customers want to engage with the brands that have a similar identity to them, particularly through values and interests. So when a brand has a particular set of values and interests that align with a customer's similar set of values and interests, lifestyle marketing is what comes into play.