Yes, to some extent. Since 18K white gold is actually 75% pure yellow gold, the jewelry must be rhodium plated. Rhodium plating is standard for all white gold jewelry and gives the item a pure white brilliance and luster. In time, however, the plating tends to wear thin, showing the natural color of the white gold beneath. Vigorous cleaning of the ring (such as with a toothbrush) can accelerate the process. Bella Cosa Jewelers offers free rhodium plating on all white gold jewelry purchased from us.