Good question. We think the answer to this is beyond the scope of a simple FAQ. Social media is an amazing platform for you to connect with your audience. Platforms like Facebook, LinkedIn, Quora, enable you to connect with people very easily and build a following. This is something that is equally beneficial for a start-up and an established company. For a start-up, social media helps you to curate a positive brand image. Interacting with your customers is a great way to establish trust. For seasoned businesses, social media provides for a flexible platform where you can garner reviews, sell products, influence the following you have, and use it as a marketing channel. Social media is perhaps the easiest marketing tool at your disposal, lest you use it correctly.