To get in the room: if a client asks for a proposal at a specific length or that includes specific things, be sure to include them – always keep to submission criteria. Also, find people who are interested in taking pitches – there’s no point in reaching out to clients who don’t want your business. Also, if you have a complex product or innovative new idea, make sure you explain it clearly – so they are curious enough to invite you in! In the room, use a catchy opening line to spark curiosity, sprinkle in some humour or intriguing titbits and wrap up each stage of the pitch with a confident delivery.