At Estudio34 we focus our strategy on natural links, a crucial factor for Google to consider you as a valuable domain, and we work on this naturalness through two types of link strategies. On the one hand, link building is a proactive strategy that allows us to create a database of media and blogs in the industry that meet our quality requirements, as well as to obtain quality links from third-party websites. On the other hand, link baiting is a more reactive strategy: it consists of creating quality content that gives value, and letting third-party websites link to this content in a natural way.