Ned Herrmann, the developer of the Whole Brain Model, became curious about the nature and source of learning and creativity. His research made clear to him that the source of creativity and learning was the brain. Pursuing that ‘aha’ led to the Whole Brain concept and the Herrmann Brain Dominance Instrument (HBDI), which he developed in the early 1980s while he was head of management education at General Electric’s Management Development Institute at Crotonville. His dual profession as an artist and educator gave him the opportunity to apply his new understanding to Whole Brain Thinking, management, creative thinking and learning. In subsequent years the Whole Brain Model and HBDI have been used across the globe, translated into 28 languages and used by 9 out of 10 Fortune 100 organisations, helping millions of thinkers worldwide get better performance and results through better thinking.