Although landing pages are very important when it comes to digital campaigns, many people don't know that there are various types of landing pages. Among the various ones, there are two prominent ones.u003cbr/u003eu003cbr/u003eu003cstrongu003e1. Squeeze Pageu003c/strongu003eu003cbr/u003eu003cbr/u003eIt is also known as the u0022Lead Generation pageu0022. It is called the Squeeze Page because it 'squeezes' information from the visitors. The aim of this page is tou003cstrongu003e generate leads by collecting personal contact information from visitors.u003c/strongu003eu003cbr/u003eu003cbr/u003eThe information is harmless because they are u003cstrongu003ejust names, phone numbers, and email addresses.u003c/strongu003e In return for this information, the visitors are offered a benefit. It is usually a free trial, weekly newsletter, or downloadable content. This benefit is called Gated content.u003cbr/u003eu003cbr/u003eCompanies use the Squeeze Page to generate a contact list for email marketing or text message marketing. This type of landing page is u003cstrongu003every suitable for startups and small businessesu003c/strongu003e who want to generate more leads and convert them to paying customers.u003cbr/u003eu003cbr/u003eu003cstrongu003e2. Click-through Landing Pageu003c/strongu003eu003cbr/u003eu003cbr/u003eThis type of landing page is used to convince people to visit a transaction page. Click-through pages usually u003cstrongu003econtain detailed information about the offer.u003c/strongu003e It focuses on the benefits of the product or service offered.u003cbr/u003eu003cbr/u003eA Click-through page doesn't have links, except u003cstrongu003ethe link that will lead the visitor to the page where he can make the purchaseu003c/strongu003e. It doesn't necessarily need your contact information.u003cbr/u003eu003cbr/u003eA typical Click-through page contains:u003cbr/u003e- Headlineu003cbr/u003e- Call-to-actionu003cbr/u003e- List of benefitsu003cbr/u003e- Visual contentu003cbr/u003e- Testimonials, andu003cbr/u003e- Company's contact informationu003cbr/u003eu003cbr/u003eUnlike the lead generation/ squeeze pages, Click-through pages don't generate leads. Instead, they are used by e-commerce businesses trying to sell a product.