Yes, it is possible to change the goal of your Facebook ad campaign. Facebook offers a variety of ad objectives to choose from, such as increasing website traffic, generating leads, or promoting brand awareness. If you find that your current ad goal is not achieving the desired results, you can easily switch to a different objective. However, it's important to keep in mind that changing your ad objective may impact the performance of your ad campaign. For example, if you switch from a conversion objective to a traffic objective, you may see a decrease in the number of conversions generated by your ad. It's always a good idea to test different ad objectives and measure the results to determine which strategy works best for your business.