Like with any sales strategy, there are a number of metrics your business can measure the success of its enterprise sales process. These include but are not limited to: Closed Won Revenue: The total revenue generated from deals that have been successfully closed by the sales team. Number of Closed Won Deals: The total number of deals that have been successfully closed by the sales team. Win Rates: The percentage of deals that have been successfully closed out of the total number of deals in the pipeline. Average Contract Value: The average value of a contract that is signed by the customer. This metric helps the sales team understand the typical deal size they can expect to close. Expansion/Contraction/Retention: These metrics refer to different stages of the customer lifecycle. Expansion represents the growth of the customer’s business and their need for additional products/services. Contraction refers to a decrease in demand for products/services. Retention refers to the ability to keep customers over time. Sales & Marketing Qualified Leads: Sales qualified leads (SQLs) are those prospects who have been identified by the sales team as having a high likelihood of converting into paying customers. Marketing qualified leads (MQLs) are those prospects who have shown interest in the company’s products/services but may not yet be ready to buy. Sales Pipeline Volume & Multiple: The sales pipeline is the total value of all deals that the sales team is currently pursuing. Pipeline multiple refers to the ratio between the value of the pipeline and the quota assigned to the sales team. Sales Velocity: A measure of how quickly deals are moving through the sales pipeline from initial contact to close. It is calculated by dividing the total revenue generated by the average length of the sales cycle.