Emsella is the first, non-surgical device of its kind to gain FDA clearance for the treatment of urinary incontinence and vaginal laxity. Emsella is an ergonomic chair equipped with High-Intensity Focused Electromagnetic technology (HIFEM). During a treatment, the fully clothed patient sits on the chair. Electromagnetic energy then penetrates the pelvic floor, activating neurons that signal the pelvic muscles to contract. One treatment with EmSella induces more than 11,000 supramaximal pelvic floor muscle contractions, or the equivalent of 11,000 Kegels. As a result, pelvic floor muscles are strengthened, the vaginal wall is tightened and the tissues that support the pelvic organs are rebuilt. This leads to a decrease in urge and stress incontinence, greater urine retention, and as an extra bonus, increased sexual satisfaction.