B2B cold emails can be quite effective, as reported by several sources regarding open rates. In an article discussing sales development technologies, Gartner states that approximately 23.9% of cold sales emails are opened. In its analysis of B2B cold emails, B2BRocket found that the average open rate in 2023 is 36%. BreakCold's review of cold email open rates also points to an even higher average of 40% to 60%.
These statistics show that a significant portion of B2B cold emails attract the recipient's attention and lead to the emails being opened. The difference in these rates can be attributed to factors such as industry differences, email content quality, level of personalization in emails, and timing. For more details about cold email statistics, check out 50+ Cold Email Statistics & Insights to Explore.