The scope of work we perform during the audit: analysis of navigation and menus and the entire structure of the site, to determine the ease of user interface and the simplicity of the user's path to the target action.
An audit of the checkout path as well as opportunities to increase the average check at the checkout stage.
We analyze the content structure.
As a result of the audit we make an expert report with detailed recommendations for implementation: tasks for programmers, seo-specialists, content managers, copywriters, designers.