Internet users searching for info about a particular business, product, or service prefer browsing sites that "speak" their language. Sites that are only accessible in a single language realize only a (minute) part of their potential. Translating your site into other languages means it can reach target markets no other marketing tool can. This allows you to maximize your worldwide potential and grow your market share. Not only that: websites with multiple language options project reliability and professionalism, creating confidence among visitors.