What you see as on your screen is not what others see on theirs. Even search results for you will change by time of day or other location influenced results. The Hummingbird algorithm prompted a lot of changes, particularly within local searches. Google Map Packs are winnowing data from your website and Google Business Listing to provide details that formerly a user had to click through to a website to see. Even if the user-interface stays largely consistent, how the map pack information is generated and selected has changed. If you manage a healthcare site's GMB, choose your text carefully for local signals.