My name is Lee Jackson; I'm the founder of My Natural Choice. I suffered from ongoing lower back pain due to a slipped disc. Hours of research led me to many scientific studies showing collagen's effectiveness. After taking collagen for a couple of months, I could see and feel all the benefits. I was amazed that the back pain I endured for 9 years had gone! We are a passionate family business, providing you with the highest quality all-natural ingredients.