Neglecting to update pricing regularly: Continuously revise your pricing to account for new features, market shifts, and customer feedback. Avoiding pricing experiments: Try out different pricing tiers and models (e.g., per-user vs. per-feature) to identify the most effective strategy. Maintain a balance. Provide a variety of plans that appeal to startups, mid-sized businesses, and large enterprises without overwhelming potential customers. Lacking detailed customer personas: Create comprehensive buyer personas to better understand the needs and willingness to pay of various customer segments. Basing prices on incorrect criteria: Set prices based on the value provided to customers rather than solely on development costs. Excessive discounting: Refrain from frequent discounts that can undermine perceived value and decrease profit margins. Instead, emphasize your product's value and ROI to justify the price. It may also be beneficial to train your sales team regularly to help them share your vision with prospects.