The goal of the Stock Advisor program is to simplify your investing strategy. The company claims that you only need to commit 5 minutes each month to tune up your portfolio (i.e., invest in new picks, take profits, and cut losses when applicable). Personally, I spend a bit more time because I like to be hands-on with my investing. I usually spend about 30-60 minutes analyzing each new report, doing my own research, and adjusting my portfolio accordingly.