One example of an ecommerce platform model is the business-to-consumer (B2C) model, where a business sells products directly to an individual customer. Another example is the business-to-business model (B2B), where businesses sell goods and services to other businesses. The Shopify platform fuels both B2B and B2C models with flexible, easily customizable storefronts, the fastest checkout in the world, and a robust ecosystem of vendors and partner integrations to deliver top-notch buying experiences.