The frequency for each product varies depending on your needs and lifestyle. We would recommend using the intimate wash every time while bathing For maximum results, apply the underarm cream after a shower for smooth underarms all day! The foot and elbow cream is super nourishing, so if you plan to step out during the day, stick to the cream for your night routine. FYI it can get a little slippery if you apply the cream and step out wearing sandals or slip-ons. The body oil is perfect to be applied during the day and night-time too. We highly recommend applying it to your arms and legs for that extra glam look for those night outs. Nonetheless, feel free to experiment and increase or decrease the frequency depending on your needs and lifestyle.