On-page and off-page SEO refer to the different strategies that you can use on your website to help improve your ranking in search engines. On-page refers to the elements of a website that are directly related to search engine optimization, such as titles, metatags, anchor text links, and file names. Off-page refers to all other activities that may be undertaken by a business in order for it to rank well in search engines, such as PR, link building or online marketing campaigns.