Companies currently receive a large number of messages, on a daily basis, and it is very difficult to manage them with a single dedicated customer service operator. This is due to the limits imposed by the social networks themselves, since they don’t allow you to connect more than one user to a single account, as happens with WhatsApp.
This means that the only agent available will have a significant workload, reducing efficiency and speed, so it is extremely necessary to have a team that can take care of all requests coming through social networks from a single account capable of centralizing all information. This is where the tools for managing messages on social networks come into play: they allow you to improve and carry out an orderly, efficient and simple work for each member of the customer service team.