We developed Water Fall by Kor to solve the issues we experienced with filtered pitchers, including:Great to look at. Our goal was to design a functional pitcher that you actually wanted to show off! Unlimited possibilities. The reservoir and filter are completely separate from the carafe, allowing you to have as many combinations of infusions for your water as you’d like!  1-to-1 ratio. Your unit was designed to create the easiest experience possible, so you can easily filter one complete carafe at a time without having to refill the reservoir.Filters delivered to your door. Sign up here and receive filters to your door when you need them - with free shipping of course!Sustainable filtration. Your new filter is made from coconut shells. Yay coconuts! Longer life cycle. Each Water Fall filter cleans about 80 gallons - twice as long as other market leading filtered pitchers!