Yes. Artificial food colorings are safe for pets, and we have absolute confidence in the safety of all the ingredients we use, including synthetic colors. They have been the subject of robust review around the globe by leading scientists and regulatory agencies, and their safety has been affirmed through the FDA. While FDA approved, we recognize the growing desire of dog owners to use more natural sources of food colorants in their pet's food. Therefore, we are pleased to announce that we have significantly reduced the number of artificial colorants in our PEDIGREE Dry Recipes, and we continue to explore future alternative recipe improvements.