A white label SEO agency provides SEO services to other businesses, which the client company can resell under its own brand. This saves the client company the cost of hiring an in-house SEO team. The agency does the technical work to improve the client’s website’s visibility in search engines, and may offer services such as keyword research, on-page optimization, link building, content creation, analytics, and reporting. The client company can focus on building its brand and acquiring customers while the white label SEO agency works behind the scenes.