Complexity is a major concern for businesses. Between product design, supply chain management, distribution and customer feedback, this complexity is only growing. And at the same time growing global competition is driving prices down, regulations are constantly shifting and your business needs quick-to-market, high quality products to turn a profit. To succeed, consider each step of the process in a product's lifecycle, how they relate to one another and how to bring together the technology to manage each step of the way. Effective PLM helps organizations capture knowledge proactively, encourages and facilitates teamwork and provides easy access to knowledge, expertise and information across the organization to reduce time to launch and accelerate go-to-market.