To begin programmatic advertising for a brand, the first step is optimizing the creative production process for your programmatic campaigns. Once your Airtory Studio account has been set up, you can start creating campaigns and adding creatives to them. You can choose from 400+ ad formats and sizes, and even opt for generic ad creation where you can customize the ad size. You can use the Build Guide, available in Airtory Studio for support.
After having selected an ad format, the next step will include adding creative, video, and rich media assets to build engaging and interactive creatives for your campaign. Using Data Feeds and other user-data, these ads can also be scaled and optimized with ease, automatically, and in real-time, to match user behavior for personalized ad experiences.
On assigning placements to your creatives, universally compatible ad tags will be generated, which can then be placed on any programmatic ad platform. You can select your Media Partner at the time of exporting the tag to add the respective Macro automatically to the ad tag.
Each creative you build will be categorized under a campaign to facilitate easy performance tracking.