Search Engine Optimization, Paid Search Ads on Google, Ad networks on other sites, Facebook ads and social media marketing in general, email newsletters and automation, content marketing + video marketing, as well as any website partnerships you could all fall into digital marketing. Other avenues within digital marketing may be lesser-known - but the key is finding where the attention is, and where people are actually searching for what you offer and making your company as visible as possible there. This is why so many small businesses work with a digital marketing agency like us, Hook Agency, to increase their professional visibility online. Send us a message now for a free consultation.