Digital body language represents an online shopper’s intent, preferences, and engagement on a website through behaviors such as clicks, scrolls, and search queries.Digital body language is similar to the physical cues an in-person shopper makes in a brick-and-mortar store (such as searching for a specific item or giving a sales associate the evil side-eye).For example, when a website visitor exhibits a series of back-to-back clicks in the same spot, this might indicate urgency or a problem with the website’s content. Another example is prolonged inactivity, this could suggest disinterest or that the website is lacking the right information.By interpreting digital body language, contextualization technology can both understand and anticipate each shopper’s needs and preferences, resulting in a more intuitive and personalized experience.