While you may not typically visit websites that aren’t in your primary language, it’s a good idea to know how to translate pages should the need arise. If you’re doing some research, for instance, you may come across sources in other languages. Moreover, you might want to buy products from a store in another country.
If you have a website, you may want to consider making it multilingual. You can attract a wider audience if your site is available in different languages. In addition to making life easier for your visitors, this also helps to build trust.
Translating your website is also an effective strategy for search engine optimization (SEO). Anything you can add to your site that improves the user experience (UX) impacts SEO positively, and offering multiple languages is no different.