The marketing funnel consists of four stages that guide customers from initial awareness to becoming loyal advocates. In the first stage, awareness, the brand aims to attract customers by creating visibility and generating interest in their products or services. The second stage, consideration, involves informing customers about the benefits and value of the brand's offerings to increase the likelihood of them considering a purchase. Once customers have shown interest, the third stage, conversion, focuses on converting them into paying customers through strategic campaigns or personalized experiences. Finally, in the fourth stage, loyalty, the brand seeks to engage and build long-term relationships with customers to encourage repeat purchases and foster advocacy.