If you look at the latest statistics, global enterprises rely on marketing automation for increasing their efficiency in marketing activities. To be precise, automation can generate high returns, even if you don’t have a big budget or a large team. Businesses have started to witness the importance of automation as it saves a lot of time and optimizes their marketing efforts. Think how much time you could save by automating major parts of campaigns, such as nurturing prospects, retargeting, and so on. Once you are ready to go for it, you can start with automating your marketing campaigns. The sooner you begin building automation workflows, the better!.