In addition to criminal charges, deceptive business practices can expose an individual to civil liability. The use of deceptive advertising or other deceptive trade practices may be a violation of the Colorado Consumer Protection Act, which provides for civil penalties. Victims of consumer fraud may also be able to file a civil action to seek the amount of actual damages, triple the amount of damages if the deception was intentional (treble damages), as well as the cost of reasonable attorney's fees.