A mobile app strategy acts as a road map for any team beginning to develop a mobile app. It defines use cases, audiences, KPIs, technology, and even the marketing plan. Creating a strategy first ensures the final product is the proper solution for your audience.
While a strategy helps a mobile apps company figure out a high-level approach to building and delivering your mobile app, a project plan will further map out the details. This should include requirements for the app, such as milestones, budget, resources (internal or external), and more.