The best CRM for digital marketing agencies depends on the agency’s size, challenges, and budget. Functionality is key, and a CRM will need to be able to manage multiple marketing campaigns. Other features like workflow automation and the available project management tools can help a marketing team save time and be more effective.
It’s also important to consider your business’ marketing strategy and needs when it comes to elements like landing pages, social media management, email marketing, and lead scoring. There’s no CRM that’s the best for a marketing agency; rather, the CRM that fits your agency’s needs best will be the right choice.