A significant 75 percent of businesses have already added automation to their workflows (Social Media Today). What’s more, most say they plan to increase their budget for marketing technology. One of the leading categories for investment is automation.
When it comes to applying automation, social media and email are the most popular choices. Scheduling posts and automating emails with templates, audience segmentation, and triggers are common uses of automation in business. If your clients haven’t already adopted automation, they're behind their competition. To help them compete, you should look at integrating automations into their workflows.