The answer to this question depends on your audience, product, social media platform, and more. Fortunately, most social media platforms allow you to view your post or ad's metrics, which means you can assess which types of content are most effective for your business. Also, some platforms are better for different types of content. For example, you wouldn't dedicate a large amount of text content to YouTube - it's a video-sharing service.Test various types of content and keep tabs on their performance to help you develop a better strategy!