Pay-Per-Click is a Paid Advertising strategy to get a website to appear on the first page of a particular search engine query. Also, you might sometimes see PPC Advertisements on Social Networks. Also, your website will show up right above the organic results, meaning your Paid Ad appears front-and-center.
So, marketers start by creating or setting up a PPC Ads Campaign, then pay a certain amount to display your company’s ad. Afterwards, searchers will find your advertisement on the Search Engine Results Page. In addition, PPC Ad Spend will depend on how many clicks the advert gets.