Believe it or not, organic search engine traffic is paramount to the success of anyone’s online presence. SEO is what generates organic traffic directly on the site. This traffic is usually directed from search engines such as Google, Bing, and Yahoo. In this way, organic search engine traffic is unpaid.
Almost 93% of internet users depend upon search engines for various searches. When they search, approximately 75% of the users don’t like scrolling to find what they are looking for.
On the other hand, around 2.8% of users care about clicking on organic results. These statistics clearly show that if you want to get more traffic to your site and hence increase conversions, you will need SEO to improve your site’s ranking, make it more relevant on the search engine, and keep it at the top of search engine result pages.