James Carroll Booker III (Dec 17, 1939 – Nov 8, 1983) was a New Orleans rhythm and blues keyboardist born in New Orleans, LA and raised by an aunt in Bay St Louis where he attended St. Rose de Lima and learned classical piano. Booker's unique style combined rhythm and blues with jazz standards.  Musician Dr. John described Booker as "the best black, gay, one-eyed junkie piano genius New Orleans has ever produced."   The Fest is an annual fundraiser for the maintenance and preservation of the 100 Men Hall and also to attract regional, national and international attention to both this African American landmark, one of the few standing buildings on the Mississippi Blues Trail and the musical genius of James Booker. The event happens Labor Day every weekend in the historic district of Bay Saint Louis at 100 Men Hall. Expect musical genius across all genres to celebrate the brilliance of James Booker.