Absolutely! Although your website may not outrank Zillow for large city searches such as “Atlanta homes for sale”,, as a local Realtor you can dominate Local SEO. Google only displays local businesses in the Map Pack so Zillow will never be there. In addition, you can drive traffic with informative blog posts as well as custom neighborhood and subdivision pages. Many of these search terms such as “Realtor near me” have the added benefit of catching a client at the end of their sales cycle.