We track several key metrics, including: Content performance (most successful blog posts, videos, etc.) These metrics provide a holistic view of your competitors’ digital marketing efforts. According to Moz, companies with strong SEO metrics can generate up to 20x more website traffic. SEO performance (keyword rankings, backlinks, domain authority) Website traffic sources (organic, paid, social, referral) Paid advertising performance (Google Ads, social media ads) Social media engagement (followers, likes, comments, shares)