Some of the steps authors can take to effectively market and promote their ebooks are as follows: • Establish oneself through a website, blog, or social media to connect with readers. • Creating a subscriber base through email marketing to offer specific book suggestions or updates. • Using bloggers and other influencers to spread the word and attract new readers. • Participating in forums and online communities catering to the ebook's target audience. • Using time-sensitive sales, freebies, and other limited-time offers to attract and retain readers.