B2B e-commerce stores follow the same UX design trends as B2C e-commerce stores, however, their structure is slightly different. Due to the longer sales cycle in B2B, such retailers place a greater emphasis on collecting TOFU and MOFU prospects rather than luring a fast conversion like B2C stores do. Longer product landing pages, featuring demo videos and comprehensive product descriptions, CTA forms offering to request a product demo, and schedule a call, and longer check-out forms, asking for a minimum order quantity and offering payment plans and pricing calculators for large-volume orders are some of the key design elements for a B2B e-commerce store