Lamb's ear thrives in ordinary, well-drained soils that are dry to medium in moisture levels and receive full sun to partial shade. Overwatering should be avoided, as it can lead to disease and other issues. It's essential to prevent damp leaves and excessive humidity, especially during the summer months, as these conditions can negatively impact the plant's health. Providing midday shade, particularly in the hot summer months, is preferred by the Lamb's ear to ensure it remains healthy and robust.