Many of the use cases provided in our article, Finding the Money in 5G Sports Broadcasting, that related to sports events will also apply to other live musical and theatrical events, where the customer experience can be enhanced by high-speed, low-latency connectivity. We are working in the live events space on this topic. Examples could be interactive services such as gamification, VR/AR, and improved people flow management. For example the Royal Opera House in London has been one of the pioneers on integrating technology into live performances, bringing a classic entertainment format into the 21st century and opening up new audience segments. You can read more here. Delivering this through 5G can be more efficient than upgrading fixed infrastructure, providing that the wall-penetration issues of high-capacity 5G frequencies can be managed in old concrete/brick inner-city performing arts venues (not an issue for outdoor events).