There’s lots of makeup out there that has been especially designed to work well with photography lighting and flash photography.
Your headshot makeup should be natural, matte and lightweight. It should complement your natural features rather than conceal them.
A primer can help blur imperfections and provide a smooth base for your foundation. Smashbox’s Photo Finish Smooth & Blur Primer is a favorite among make-up artists.
A lightweight foundation such as Revlon’s PhotoReady Candid Natural Finish Foundation provides a natural-looking base, while their PhotoReady concealer is great for disguising any dark shadows or blemishes.
A mineral powder is great for finishing your look and keeping your make-up in place all day long: M.A.C Mineralize Skinfinish provides a soft and subtle glow, while Bare Minerals’ Original Mineral Veil mattifies and minimizes shine.
Keep eyes toned down and neutral. If you want to add some subtle definition, matte shadows such as those in Urban Decay’s Naked2 palette will complement any skin tone. A subtle mascara such as Maybelline Lash Sensational can help define lashes and create a fanning effect, though you can use any mascara so long as it isn’t overly thick and clumpy.
For lips, go for a matte texture in a color that compliments your skin, preferably one that is a neutral tone. NYX’s Soft Matte Lip Cream in Matte Muted Mauve is long-lasting so you won’t need to worry about it smudging easily or wearing off after a short amount of time.