The leading operating systems are Android and iOS. Although Android has nearly 2.3 times the global market share of iOS, iOS is more popular in the United States. However, market share is not the only factor that matters. Each platform has advantages and disadvantages, which means that you have to decide which platform to choose based on the requirements of your project.
You should build a mobile app on both platforms to access more users. In case of limited project time or budget, you can launch MVP on one platform. Then analyze all the shortcomings and develop an application for other OS.
To choose a suitable platform for mobile application development, you need to study the market geography, the socio-demographic characteristics of your target audience, understand their needs and online behavior. In some cases you need not only understand what OS is most popular with your audience, but also how many versions of OS and devices you need to support.
If your audience uses Android and iOS devices in the same way, you can use cross platform mobile app development services to save up to 40% of the combined development cost.
As an application development company, Digicode works with all the latest and most efficient technologies that can be used to develop any type of mobile application.