Running paid CBD ads on Instagram are a possibility, but more likely will be disapproved or have your account flagged for policy violation. Your website and/or landing page must be set up correctly to have any chance of success. In order to run successful "organic" Instagram ads, the setup is quite different from traditional marketing campaigns. You won't be successful by running ads that point to your CBD website just FYI.  Alternatively, there are other ways to "promote" your CBD brand and products without actually advertising. A few of them are: Engage with your followers on posts and use hashtags & location tags when possible. Get involved with popular hashtags in your area. Avoid generic hashtags like #cbd and #dispensary instead use location-modified versions like #CBD[city/state] If you have a physical location, get involved with your community.