Correctly selected sales goals can be extremely helpful both in defining a coherent business strategy and in aligning your sales team’s tactics with it. While there’s no cap to how many sales goals you create, it’s important to ensure they are clear, easy to understand, trackable and achievable. In other words, sales goals should be SMART goals.
Let’s look at some examples:
Achieve a month-on-month revenue increase of 15% over the following 6 months;
Reduce the duration of the sales cycle by 7% over the next 12 months;
Cut down the customer churn rate by 4% in 12 months;
Increase the generation of leads by 15% over the next 12 weeks;
Decrease the cost of new customer acquisition by 5% over the following 12 months.
The easiest way to visualize the goals is by using a timeline framework with a timeline maker tool that saves you time and helps you create clear, easy-to-understand visuals.