Animation and whiteboard videos currently dominate the market and have turned into heavyweights for promoting services, products, and brands.
Animated videos are cartoon videos created in style, portraying a script that is written based on your product and services you intend to advertise. It also involves some amount of entertaining factor to attract the audience to watch it. On the other hand, whiteboard videos are ideal to describe complex concepts and are always educational to watch because it contains a lot of information about your services.
Both videos are very engaging and catchy, but to determine the one to use depends on the format of the video that you’re targeting to release including your marketing objectives. For instance, whiteboard animation videos are not complex and easy to understand. It serves best when you’re looking forward to creating informative videos. Also, it gives viewers the actual feeling of learning things in a class and not watching a video.
Animated videos, on the other hand, consists of mostly cartoons, images, different colors and textures that are included to make a video look appealing. This also contains less information, so it is ideal if you want your audience to pay attention to details and express emotions. Furthermore, animated explainer videos are often recommended for the business that requires direct connections with the potential and present customers.
In summary, if you’re someone who prefers fun element to your videos, then you must choose animated videos to promote your brand. On the flip side, if you intend to deliver a message to your customers that includes your company’s details, then whiteboard animated videos are your best bet.