Purito SEOUL combines natural Korean ingredients with scientifically proven active ingredients to create effective and gentle skincare products suitable for all skin types, including sensitive skin. Their philosophy is based on simplicity and sustainability, where each product is carefully formulated to include only the most essential ingredients. One example is their popular Wonder Releaf Centella Serum, a vegan and cruelty-free product that provides quick relief from irritation and redness, thanks to the powerful ingredient Centella Asiatica.