A company’s mission, vision and goal make up its purpose. They help a company achieve its goals and direct the company toward success.
Business culture, on the other hand, is the way that a group of people conducts itself based on a company’s mission, vision and goals. It’s focused more on how employees behave in the workplace in order to achieve success, as well as the benefits/perks and management style a company offers to make its employees happy, productive and engaged.