Most simply, SEO strives to bring your business to the top of search engine results. When customers begin to search your industry, expect their eyes to glaze over when confronted with heavily advertised results. People have become inadvertently trained to spot annoying digital ads. So we push for organic results, like the front page of a google search. Being in the right place at the right time generates a bigger payout than overwhelming the customer with direct PPC (pay-per-click) advertisements.