Ugly Stik finds its origins back in 1897 when a company called William Shakespeare Jr. was founded in Kalamazoo, Michigan. This is where the entire story began, with the company bringing multiple innovations such as the “backlash” brake that was invented in 1939.
The first Ugly Stik rod was first introduced in 1976 and featured a unique construction that made it pretty much indestructible. That’s why, even today, Ugly Stick rods are known for their strength and durability. Then, the brand started developing more products and worked toward creating lighter rods.
Today, you can find these products in many markets, being among the top choices of experienced anglers, so if you decide to give one a try, you are definitely not wrong to expect both quality and superior performance. These rods are made to last and they are also available at affordable prices, so it’s easy to understand their popularity.