Rapsodo Inc. is a sports technology and analytics company that uses computer vision and machine learning to help all athletes maximize their performance. Our proprietary technology applications range from helping golfers of all abilities, including PGA professionals, to optimize their launch conditions, to allowing MLB pitchers to increase the efficiency on their breaking balls. Current partners include all 30 MLB teams, MLB, USA Baseball, Golf Digest, PGA of America, and over 1000 NCAA athletic departments. The E-commerce Product Manager is a data-driven individual responsible for all stages of setting the strategy, planning, executing, and measuring projects that optimize Rapsodo.com and drive growth for the e-commerce channel. This role requires a deep understanding of all functions of an e-commerce business and should have a proven track record of immediate impact on the day-to-day performance and long-term growth trajectory of the business. This role reports to the Director of Marketing. Key Responsibilities · Define e-commerce strategy and roadmap to increase pull-through and conversion rate. This includes A/B testing and management of the UX/UI design process · Drive market research, user research, user testing, and data analysis to generate new opportunities for growing the business. · Manage e-commerce analytics to deliver ongoing reporting and actionable insights. Execute deep dives into issues or opportunities. · Define the functional scope of projects that introduce new or improve existing omnichannel features and functionalities across all digital properties to deliver experiences that delight the consumer. · Partner with IT to create supporting user stories, documents, and specifications for these projects (e.x. ROI analyses, functional specifications, use cases, usability scenarios). · Partner with the Director of Marketing to develop and prioritize roadmap initiatives that deliver on key goals. · Build relationships and work cross functionally between marketing, business units, creative, IT, QA and management groups to reach a consensus on new website features and omnichannel functionality specifications. · Measure and track project performance and provide insights, analysis, and actionable recommendations to improve post-launch results. · Analyze key digital competitors to identify best-in-class examples for strategic proposals, strategic guidelines, and recommendations to support key business objectives, product launches and set goals Skills & Competencies · 3+ years of proven success at driving business results in an e-commerce or consumer digital product environment in a product, project, or business management role. · Extensive understanding of the e-commerce landscape, including "best practice” features and functionality as well as technology and toolsets available in the market. · Solid experience with A/B testing methodologies, usability testing, user acceptance testing (UAT), and creating scope documents. · Ability to develop the business functional specifications and use cases · Understanding of web technology fundamentals, including mobile and app · Data-driven; a clear understanding of marketing metrics; commitment to increasing profit and ROI. · Experience with Shopify Plus, SQL proficiency is a plus. · Strong Excel and analytical skills are a must. Needs to have the ability to interpret data into meaningful insights and KPIs. · Strong interpersonal skills, excellent communication and presentation skills and ability to interface effectively with stakeholders. · Excellent project and time management skills · Self-starter with a strong drive, sense of ownership, sense of urgency, and focus on delivering results · Experience with Scrum/Agile software development methodology is a must