These puff pastry cinnamon swirls have a very similar flavor to cinnamon buns, especially if you choose to top them with simple icing! The texture is slightly different. Traditional cinnamon rolls are made with an enriched yeast dough (usually made with active dry yeast or instant yeast). The cinnamon roll dough is kneaded and left to rise multiple times, which is why it takes a long time. These swirls use store-bought puff pastry. As the name suggests, puff pastry puffs up in the oven forming rich, slightly crisp layers of dough that are very delicious.