The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.
A cigarette has to be lit in order to be smoked. It burns the tip of the cigarette at high temperatures while taking puffs. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.
On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at much lower temperatures, releasing tobacco flavour with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke.