The GUL policy is ideal for anyone looking for permanent life insurance at the lowest price. Purchasers of the GUL policy typically include those in good to moderately good health looking for final expense insurance, estate planning insurance to cover taxes, have a special needs child, want to leave an inheritance (legacy), donate money to charity when they pass away or want to guarantee that they will leave money to a spouse or child/children when you pass away, regardless of your age.