There are five types of consumers. They are: Loyal Customers: These customers show brand or product loyalty. Loyal customers contribute to the success and growth of a brand. They may become a significant client if the products meet their satisfaction. Impulse Shoppers: This set of customers purchase items without a prior plan. Customers like these generate a lot of revenue for a business. Bargain Hunters: These customers are always out to walk away with the best deal of the day. Hence, bargain customers are not particular about brand loyalty but about where to get the best discount or offer. Wandering Consumers: As the name implies, roaming customers hardly make any purchases. They are part of the window shoppers but occasionally find specific products interesting. Need-Based Customers: These customers make purchases according to their needs and specifications. Hence, they make payments once they get what they are looking for.