B2B lead generation companies offer a range of services, including email marketing campaigns, social media lead generation, content marketing, telemarketing lead generation, and much more. These services are tailored to meet the specific needs and goals of your business. Inbound lead generation uses mechanisms such as content, social media ads, SEO, and pay-per-click, to try to drive leads to your website landing page or social media page. Alternatively, outbound lead generation involves proactively going out to target and find those prospects that may not be aware of your company.