Performance marketing works differently from the traditional way of marketing. It involves marketing technology, analytics tools, measurable metrics, budget spending limits, and ROI results. It is fueled by the data-driven approach and better tracking mechanism; it means you do not throw budget here and there. In performance marketing, the business target is clear, and ROI results are ensured. It works in real-time scenarios like planning the campaigns, creating landing pages, preparing ad copies, managing campaigns through data, and then tracking results. Once the campaign is live—whether it’s on search engines, display ads network, mobile, and social platforms— you can start monitoring the performance right away.