Sponsored Brand Ads (Headline Search Ads):
These are ads that usually appear in search results as headline banners, above other individual sponsored ads and organic listings. These are also keyword targeted and can be used to promote/showcase 3 or more products together. If a searcher is looking for ’outdoor backpacks’, he/she will see different types of outdoor backpacks in one ad. They serve as a guide when searchers aren’t sure of the exact product they need.