Each video job description is different. Internally produced, externally produced, production value, type of company, brand personality, and the role being filled all contribute to the type of video job description you end up with. Some videos focus more on selling the candidate on the mission of the company, while others focus on being informative and to the point regarding the position. It all hinges on the method used to create it, the strategy used to sell the position, and the overall style or “feel” of the video.