Practices can assess keyword competitiveness and search volume with tools like Google Keyword Planner, which provides search frequency and competitive ratings. SEMrush or Ahrefs offer in-depth analysis of search volume and keyword difficulty scores, helping prioritize terms that balance traffic potential and competitive feasibility. Exploring competitor strategies through these tools reveals which keywords they rank for, uncovering opportunities. Long-tail keyword research identifies specific phrases that are less competitive yet highly relevant to potential clients, enabling practices to refine their SEO strategy and capture targeted search traffic.