Search Engine Optimization or in short SEO is practice of Optimizing Websites, Web Applications, Online Learning portals using Search terms & Search phrases known as Keywords including other SEO factors like technical aspects of the website or mobile app, meta descriptions, meta tags, clean website code and other SEO KPIs for improving the keyword ranking in Search Engines like Google, Bing Yahoo and other. This helps increase organic website traffic, Lead generation, brand visibility & awareness building online.
SEO for the educational institutes & their websites help increase ROI by improving organic conversions & lead generation that are more genuine compared to Sponsored ads. SEO results have long term effect on your website when done correctly & consistently, bringing your website on top of the search engine results page (SERP)