Keyword groups segregate various keywords based on their themes. Effective keyword grouping lets you optimize your pay-per-click campaigns to secure high-quality scores with relevant text ads and conversion-driving landing pages.
Here are the major types of keywords groupings:
Single ad groups (SKAGs): These involve a highly relevant group of words, including a single keyword in the ads. It allows the creation of unique and significant ads without making them look like keyword-stuffed campaigns.
Multiple ad groups: This ad group contains more than one keyword in a single ad. Creating multiple keyword ad groups for your campaigns involves broadening the potential to reach the target audience.