Every effective modern marketing video is three things; brief, authentic, and valuable.
By brief, we mean 2 to 5 minutes for an event video and 2 minutes or less for an online video. Our shared goal is to create a story that reaches the right people, connects them to your mission, and moves them to action. All of the latest research data shows that modern audiences are much less likely to watch a video online that is longer than 2 minutes.
By authentic, we mean the video features real people, speaking in their own words, and from the heart. We avoid traditional production techniques like scripted voice-overs, on-camera hosting, and unmotivated graphics. Audiences have been marketed to with those techniques for over 50 years. They no longer trust them.
By valuable, we mean your video is teaching the audience something they didn’t already know, showing them something they don’t usually get to see, or entertaining them in some way that is unexpected.