The key benefits of email marketing that help in elevating your business success It helps you to reach a global audience and engage more with your customers. It creates strong credibility for your business and to understand the buying process of your customer. With email marketing, you can build a one-on-one relationship with your existing and prospective customers. In this way, you can also generate more leads and boost your sales. It is a cost-effective tool compared to traditional marketing. You can easily automate your sales cycle and bring quality traffic to your website.