SEO services are essential for any website because it keeps the search results free from manipulation. In order for your site to rank higher, it needs to meet certain standards and be relevant to its visitors. SEO is of two kinds – on-page and off-page. The difference between On-page SEO and Off- page SEO is:
On-page SEO refers to what you can control on your website to improve your rankings. It includes site speed, keyword presence, header text and more. On the other hand, Off-page SEO comprises factors beyond control, including other websites (external links) that influence your rankings.
On-page Optimization:
Once the initial keyword research has been completed we create a detailed roadmap including a proposed site structure work with ON page elements for developers to implement it. At this stage, we take measures within the website in order to improve its search ranking position. We optimize the content on every page, improve the meta descriptions and title tags as well and ensure that your site complies with Google’s webmaster guidelines. It’s important to allow the search engine to guide the structure and content of your website.
Off-page Optimization:
Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks as possible. The need to understand and include Link building as a primary practice in an SEO strategy is the need of the hour. It determines how Google ranks web pages. Google states that, in general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.