Measuring the return on investment of content-centric SEO strategy is essential to quantitatively understand if this strategy is worthwhile for your business.
First, you need to determine the goal of your marketing campaign. Once established, use that value to calculate how much you invest to achieve it.
To get an estimated amount you must use the following simple formula:
ROI (return – cost of investment) / cost of investment
Here's an example:
If the content-driven SEO strategy helped you achieve 20 sales and each sale brought you an average income of $100, we can conclude that the return was 20 x 300 x $2000.
If you invested $500, applying the formula, we will get:
ROI (2000 – 500) / 500 x 1
This number is multiplied by 100 to get a percentage, which gives you 300%.
This means that the investment pays you 300%. For an investment of a dollar, we get 3 dollars of profit.