Landing page optimisation is a transversal issue in digital marketing as it affects most digital marketing tools. Through this tool, a simple "click" can turn into a prospect or even a client.
This stage should not be neglected to avoid a high bounce rate. This page presents the value proposition or the advantages of the offers advertised. The landing page can be a page on the website or a contact form, to avoid redirecting a landing page to an external page.
Optimising landing pages means proceeding to A/B testing or multivariate tests.