There are several factors, but the main reason for your company to invest in SEO is: today, simply BEING on the internet is not enough, your website needs to APPEAR on the internet. Only then will you be able to sell more of your products or services, and make your brand known. With the organic results obtained through SEO techniques, your website, blog or portal will receive a growing number of qualified visitors, ensuring recognition and development of your brand. Investing in SEO is undoubtedly the best way to reach a qualified target audience for your company.