Creating the correct working space is vital for any corporate event, be it a gala dinner, product launch or high-throughput exhibition space. Furthermore, the overall design of this space is can vary greatly depending upon your objectives.
Example: Meeting Event Objectives at a Trade Show
You may well be looking to host clients at a trade show, however, the layout and design is likely to be very different whether you are looking to host high-value, key clients compared to high volumes of relatively low value, speculative customers who are attending the trade show.
Fundamental to the design is understanding the flow of guests through what we like to call ‘zones’ as this flow can make or break the overall experience.
Example: Zones within a Gala Dinner
Zone 1: is likely to be a reception area where clients can be greeted, mingle with a glass of champagne and may include an exhibition area to showcase products or services. With the addition of a bar and lounge area, this area could be used for guest to relax and chat after dinner away from the noise of the dance floor.
Zone 2: would be the dining area, potentially with a stage area with AV and lighting for after-dinner speeches or presentations
Zone 3: could be a dance floor with an additional stage for a live band and stage lighting.
Zone 4: catering and back-of-house services – typically housed in an adjoining marquee structure.