Simply put, SEO copy is copywriting that ranks well in organic search, thanks to the integration of targeted keywords. But this simple explanation belies the careful skill required to draft successful SEO content. Successful SEO content answers the questions that a prospective consumer is asking in a compelling way, all while adhering to a brand’s specific voice and tone guidelines. Furthermore, solid SEO copy avoids practices like keyword stuffing, garnering organic search traffic through the natural integration of targeted terms.