The name depends on your business structure. For instance, if you are the sole owner of your business, the legal name of your business is your full name. If you have a partnership, the legal name is either the name designated in your partnership agreement or the last names of the partners. If, your new business is either a corporation or an LLC, your legal name is the name you registered with the state of Iowa. If the name is fictitious—one that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation—as your “doing business as” (DBA) name, you can search to see if the name you want to use is available in the Iowa state database. You can also reserve a business name with the Iowa Secretary of State.