Metrics are an important part of social media marketing. All success depends on the metrics. It is important to learn the metrics if one decides to do social media marketing on its own. However, doing social media marketing is not easy, and the risks are included. To achieve success through social media marketing, accurate strategies are required. And creating accurate strategies is not an easy task. It is always the better option to hire a social media marketing agency that has a proven track record of creating accurate marketing strategies. The metrics include engagement, impressions, social referral traffic, followers and many more. Through metrics, one can determine the success or failure of their business.