A logo and a full branding package are two distinct elements of a company's visual identity, each serving different purposes within the realm of brand representation.A logo is a singular graphic or symbol that showcases a company's essence in a simple, memorable design. It acts as the immediate visual identifier for the brand and is often the first thing people associate with it. Logos are typically composed of a company's name, a graphic element, or a combination of both and are used consistently across various materials and platforms.On the other hand, a full branding package goes beyond just the logo and encompasses a comprehensive set of visual elements that collectively define a brand's identity. This package includes color palettes, typography choices, brand guidelines, design templates, and, often, a brand narrative or messaging strategy. These elements establish a cohesive and recognizable brand identity across all touchpoints.