SEM stands for Search Engine Marketing and is a method of getting website traffic by advertising on search engines. Google ads, Bing ads, and other search engine ad platforms are all examples of SEM.
SEM can help small businesses grow by bringing instant traffic to a website without having to wait for organic search rankings to increase website traffic.
PPC, or pay per click, is a kind of search engine advertising that is used by Google and other search engines. Instead of like most advertising where your business pays for your ads to appear, PPC only costs money when someone clicks your ads. As a pay per click agency, we offer Google ads management services to help your small business use one of the most popular PPC platforms.