Social listening allows you to gain insights into customer sentiment, uncover opportunities for engagement and growth, receive feedback from customers in real-time. It also helps you stay ahead of the competition, allows for better targeting and segmentation of your target audience, and can help inform decisions about new product launches or campaigns.
Additionally, it helps build relationships with customers by allowing you to respond quickly and effectively to their concerns. Finally, social listening provides invaluable insight into how people perceive your brand in the online marketplace.