There are four main monetization models for OTT video: AVOD (Advertising-Based Video on Demand). According to this one, the size of an audience determines the cost of an ad placement. This sponsorship model works best for the video-on-demand (VOD) industry. It entails users having to view commercials in order to access their videos for free. This option makes it possible to monetize content on a pay-per-view basis. SVOD (Subscription Video on Demand). To access video content in this case, users should first subscribe to specific video distribution and streaming services. An example of this is Netflix as it requires a subscription before being given access to its library and watching content. TVOD (Transactional Video on Demand). The TVOD model is a good option for rights holders who wish to sell a particular set of videos. This model makes it possible to buy video content on a pay-per-view basis. TVOD consists of a couple of sub-categories: Electronic Sell-Through (EST) and Download to Rent (DTR). Hybrid. This model refers to anything that merges any of the models previously described.