The company started in Australia by supplying and promoting healthy fruits and vegetables and related equipment to the juice bars and cafes across the country and urging them to promote healthier drinks named Froothie (derived from Smoothie). Now the company has developed a strong association with Optimum Appliances which is internationally recognized Australian Vortex juicer and blender supplier. Now the company’s mission is to help people in living a healthier life by promoting exclusive range from Optimum Appliances. The company organizes workshops to promote healthy lifestyle and the share their knowledge regarding healthy living.