When it comes to trademark protection, registering a trademark isn’t enough. It’s an important first step. Despite common beliefs, even though your company may have one or multiple trademarks registered with an office like the U.S. Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO) it is the intellectual property right owner’s responsibility to proactively monitor potential trademark infringements. This makes trademark protection services a critical component of every brand’s brand protection or overall business strategy.Without active monitoring, infringers may end up using your mark without your knowledge. A trademark infringer won’t stop using your service mark out of their goodwill, especially if they are trying to take advantage of your reputation. You can do a trademark search of USPTO or EUIPO filings regularly and watch to see if any newer applications could be confused with yours. A more secure way to monitor your trademark is to use trademark protection services like Red Points to ensure 24/7 protection of your digital assets.