While there isn t a definitive response, it largely depends on various aspects of your company, including its stage of development, capital structure, targeted customers, products, services, risks involved, and overall economic conditions. Generally, the bigger the margin, the greater the funds available to reinvest in operations, reward shareholders, expand offerings, or save for future uncertainties. But high profitability might also suggest undercharging clients or suppliers who could become dissatisfied eventually—resulting in decreased loyalty and potentially lost revenue.