Small businesses can definitely benefit from learning traditional advertising skills. However, it's important to keep up with current marketing trends as well. That means staying up-to-date on things like digital marketing, SEO, and social media marketing. There are a lot of online resources available these days to help small businesses learn about these topics.
Although the thing that hasn't changed, however, is the importance of effective branding. A strong brand can help you stand out from your competitors, and it can also help you attract new customers and keep them engaged over time. So if you're looking to boost your small business, it's important to invest in good branding and advertising skills. For example, there are plenty of websites, articles, and even video courses that teach these skills. And many of them are free or very affordable. So it's definitely worth taking the time to learn about them.