It’s extremely important to clearly define your target audience in order to ensure that you are finding the right agency or freelancer who can effectively produce content tailored towards their needs. Creating personas of your ideal customer profile will help determine what kind of tone, style, vocabulary, and word count might work best when crafting copy that resonates deeply with them. Additionally, having an idea of what kind of people you’d like engaging with your brand can help narrow down which authors have written similar material in the past so you can find someone whose writing is already geared towards meeting those requirements quickly and efficiently.