Effective branding is measured by how well it resonates with your target audience and how consistently it reflects your business’s values and goals. Indicators of effective branding include customer loyalty, brand recognition, and the ability to stand out from competitors. If your business is struggling with brand recognition or inconsistent messaging, it may be time to refresh your brand strategy. Our team at Oriential can conduct a brand audit to evaluate your current branding and recommend improvements to ensure it aligns with your goals.