SEO involves all tactics or activities you may undertake to achieve more visibility for your web pages on Google, Bing and other search engines. This includes keyword optimisation, crawl optimisation, creating compelling content and providing a better user experience. The end goal of SEO is to increase your website’s visibility for your target search terms, bring in qualified visitors via search engines and keep them engaged with your content. See how SEO helped a new niche website outrank the UK government website on a high search volume topic, and generate an abundance of leads in the process.