Most route optimization software do not take traffic into account when creating the routes. They typically rely on average road speeds using mapping data from OpenStreetMaps. We discovered that the lack of traffic consideration leads to overoptimistic ETAs from OpenStreetMaps, which then leads to unrealistic routes your drivers cannot follow.
With Routific’s Intelligent Route Optimization, we do take traffic into account. We have trained 179 Machine Learning models across the world to predict traffic patterns, which we then incorporate into the route optimization algorithm. We have seen ETA accuracies improve significantly – sometimes as much as an hour on an 8-hour route.