To create an effective live product demo, it is crucial to understand your audience and their needs. Begin by clearly defining the objectives for the demo and structuring a flow that highlights the key features and benefits of your product.
The format of the live product demo can vary, ranging from a simple meeting with a few prospects to a larger webinar where the demo is presented to multiple companies simultaneously. Host individual product demos for qualified prospects, while utilizing demo webinars for companies that require further qualification.
To make the product demo interactive and engaging, ensure it is concise and incorporate video engagement features such as polls, Q&A sessions, or live call-to-actions. Following the demo, reach out to the attendees, provide them with additional resources or information.