No, you don’t need a membership or subscription to use LinkedIn advertising. If you have a personal LinkedIn profile, you will pay for the achievements you get from it. We encourage you to master LinkedIn’s marketing knowledge and gain an in-depth understanding of LinkedIn’s business capabilities to achieve the greatest success. If the purpose of your advertising is to increase brand awareness, you should create a LinkedIn company page and direct your ad traffic to the URL of your page. If you want to attract potential customers, it is important to coordinate and use organic and paid opportunities to have your company’s page .