For many, Amazon CPC auctions can seem confusing as there are many moving parts. First, you will identify terms and keywords that best describe your products. These can be short-tail keywords (like ‘sunglasses’) or long-tail keywords (like ‘mens sunglasses polarised UV protection’). Once you determine which keywords are most important to your brand, then you can start the actual bidding process.
The bidding process is also very layered, but in essence, you agree to pay a certain amount of money every time someone clicks on one of your ads. When bidding on Amazon keywords, you must know what you are doing. If you bid incorrectly or make an error, it could result in a lot of money spent. This is why we recommend having an expert help you with your Amazon CPC camping.