Green advertising, also known as sustainable marketing or environmentally friendly advertising, is a type of marketing that emphasizes the environmental and social benefits of a product or company. Green advertising differs from other forms of marketing in that it focuses on positive attributes rather than features or benefits. For example, instead of saying, "our product is better than the competition," a green advertiser might say, "our product is better for the environment." This type of advertising can be more effective because it allows consumers to make ethical decisions without feeling guilty or forced to compromise their values.