If you plan to serve the brie on a plate by itself, you can bake it till it gets real melty and oozy, and it won't make a mess. But if planning to serve on a charcuterie board next to other foods, bake it till just soft and warm. Slice into it or score the top of the rind with a sharp knife and peel back it back, placing the jam right on top of the cheese. Guests can the scoop out the warm cheese from the center.