Short answer, yes. Digital marketing can take many forms such as search engine optimisation and social media marketing. Digital marketing has some major benefits over traditional marketing methods. With more and more people using the internet, it is the easiest way to connect with your target audience.
Using digital marketing tactics, you can determine who your target audience is and the most effective way to reach them. Digital marketing can be more beneficial to a business as you can see exactly where your money is going and how effective it is; seeing analytics on a post can measure the performance of your campaigns.