For e-commerce brands, the period between BFCM and Christmas and Hanukkah is a pivotal time for engaging customers and driving sales. As the festive season approaches, consider creating visually appealing and personalized gift guides for different demographics or interests, subtly promoting your products while offering practical advice. Educational content, such as how-to guides or product tutorials, can help customers understand the value of your products. Build anticipation with a Hanukkah or Christmas countdown revealing a new deal, tip, or piece of content each day. Lastly, reinforce your relationship with customers by sending a heartfelt season's greeting. Your exact content strategy should be unique to your branding and what resonates with your audience.