-SEO is essential for getting noticed and branding. If you rank first in all searches related to your products and services, this will create awareness for your potential customers and make you memorable. -SEO increases credibility. Being at the top of the search pages makes you more reliable in the eyes of your customers. -SEO increases your website traffic. -SEO helps you rank higher in organic search. -SEO supports your business locally as well as globally. Local SEO also helps you channel yourself to a specific region or audience. -SEO delivers measurable data. With the right analysis, you can measure everything and easily  adapt yourself to changing conditions.