Trigger events can be utilized in business to drive new sales and generate interest in a product or service. Businesses can strategically adapt their messaging and marketing tactics by identifying a trigger event to capitalize on the current conversation. This can lead to increased success and better results for the business. New research suggests that incorporating trigger events into business strategies can significantly impact business success. For example, a study by Harvard Business School found that including trigger events in advertising led to an average increase of 25% in sales. Overall, utilizing trigger events can be a valuable tool for businesses looking to drive new sales and enhance their success.