Millions of people have a TikTok account, so your reach to an attentive audience will be massive. TikTok surged in popularity over the past year and is now one of the most downloaded and used apps.
Furthermore, engagement with the app is exceptionally high. Viewers and commentators will share and engage with your video, which will boost its popularity. Interestingly, this level of engagement is paired with the TikTok algorithm, so even if your account does not have any followers, a video that you post can still go viral on the app.
A good video on TikTok can help boost your personal brand or support your small business. Consider taking online courses to learn the ins and outs of creating social media that will build your brand and capture your audience.