No matter what business industry you are in, SEO and SEM will play a vital role in growing your business. And we’re not just talking about search rankings here. Search engines can affect your business in more ways. Here are some statistics to prove that:
1. Leads that came from search engines have a 14.6% close rate.
2. 82 % of smartphone consumers conduct “near me” searches.
3. More than 51% of smartphone users have discovered a new brand or product while doing online research.
4. 50% of mobile users that conduct local searches visit stores within a day.
5. 93% of all online experiences start with using search engines.
6. 61% of online users state that they like to do online research first about a product before making a purchase.