Remarketing entails showing your ads on Display Network sites and apps to people who have previously visited your website, watched your videos, provided any feedback on one of your videos (such as a comment or a mere “thumbs-up”), or subscribed to your YouTube channel. These are highly targeted ads specifically geared towards your target market since they have already had a previous interaction with your practice. Remarketing is an extremely effective way to both improve your branding and name recognition, as well as keep your practice top-of-mind.