If you think shea butter has to be snow white and hard, then you are thinking of refined shea butter. Baraka Shea Butter is pure, unrefined and traditionally made, using no chemicals, processes or destructive processes. The color will vary from a buttery yellow to an ivory/off-white colour. The colour is dependent on several factors including rains and climate during the growing season, mineral makeup of the soil, whether it is nuts from the very first fruits or later fruits in the harvest and, I’m sure, other things that we don’t know about. We do know that whatever the specific colour of your Baraka Shea Butter, it is the natural colour that nature meant it to be.We know that some producers add yellow food colouring to try and get a consistent yellow colour. Of course, we don’t do that. If someone is advertising colour consistency in their shea butter, you may want to ask how they can make that claim unless they add something to it.As for pure white… Pure white shea butter is processed and de-scented, often with harmful chemicals. This process not only sounds horrid, but it also takes away many of the special healing and restorative powers that Baraka Shea Butter has because of the traditional and natural way it is processed.