A landing page is a standalone web page designed to capture a visitor's attention and encourage a specific action, such as making a purchase or signing up for a newsletter. It is important for an online store because it allows you to focus on a single objective, minimize distractions, and guide visitors towards conversion.
On the other hand, a landing page is a specific page that’s designed with one purpose in mind – to convert visitors into leads or customers.
A Shopify landing page is built and hosted on the Shopify platform and is used to promote and sell products or services. It typically contains elements like images, videos, forms, and call-to-actions (CTAs) that are designed to persuade visitors to take a specific action, such as making a purchase or signing up for a newsletter.