A sticky floating sidebar widget stays on the user’s screen as they scroll. This gives visitors more time to notice the content and engage with it.
You can use sticky content to build an email list, promote products, share popular posts, show recent Tweets or Instagram posts, and much more.
For example, you might turn your newsletter signup form into a sticky sidebar widget so that visitors have more time to sign up.
Many online store owners also use sticky sidebar widgets to promote their most popular products or special offers.