Good search engine optimization (SEO) services can give your business a huge advantage. They can improve brand awareness, help you generate more leads, and fuel your bottom line. Put it this way, there are 63,000 Google searches every second, which adds up to 5.5 billion searches every day. That’s an incredible number of people going to Google with their queries. So your company needs excellent SEO services if it’s going to reach the people who use Google every single second to find answers. After all, SEO is the process of optimizing your website so that it achieves high rankings for your target keywords. But excellent SEO is what takes your website from the doldrums of search rankings up to the first page. This is really important because 75% of searchers never go beyond the first page of search results. Let’s look at some more reasons a company should invest in SEO. First, more than 40% of online revenue comes from organic search traffic. That’s a huge amount of shopping dollars waiting to be claimed. On top of that, SEO leads have a 14.6% conversion rate. Compare that to print advertising and other traditional methods which only manage less than 2% (1.7% to be specific). So your leads from SEO are more likely to turn into revenue than those from print ads. Now, look at the impact of organic search on bricks and mortar businesses: a huge 72% of people who do a local search will visit a store or supplier within five miles of their location. Research shows that the average SEO campaign generates an ROI of 135%. And it’s no surprise when you consider what kind of organic traffic you can generate from SEO. The first ranked result for a search query attracts one-third of the traffic for that specific query. The fifth-ranked result only gets 5%. The more traffic you can attract to your website, the more potential customers you are generating. Even poor SEO can increase traffic numbers. But it won’t provide you with the quality you need to get the best results. That's why investing in professional SEO services is the best sustainable approach to revenue growth.