There are different ways to gain new market shares for yourself and significantly expand existing market positions:
Horizontal mergers involve the merger of two companies operating in the same sector and offering similar products or services
A vertical merger is the combination of two firms that operate in different stages of the supply chain and, as a result of the merger or acquisition, can offer a wider range of outputs or services in their sector
In a concentric merger (also circular merger), two independent companies that offer different products or services but share a common target audience or customer base combine
A conglomerate merger describes the merger of two independent companies that operate in different fields and have no obvious synergies or connections
In the reverse merger, a private company acquires a publicly listed company and uses its listing to obtain a listing and corresponding capital additions itself
Joint venture is the definition of a combination of two or more merging companies that plan to jointly form a new company or operate a joint business