The algorithm behind the functioning of streaming servers is pretty simple. These servers first receive a video or audio file, which is then converted into small packets. Once the file has been converted, the packets are then sent to the user who has requested them. The time it takes for each individual packet to be received and processed by the user’s computer is what determines the quality of the streaming experience. For end-users or consumers, they don’t have to download an entire video or audio file before they can start playing it. This way, they can begin watching or listening to the content almost immediately which reflects your brand as a company that offers a seamless and satisfying experience. With such importance, it is critical to choose the provider of your streaming servers. Make sure to pick one with a good reputation, extensive experience, and most importantly; who can provide you with the best quality and value for your money. This way, you are not only giving your consumers or your audience the best experience but also representing your company in the most favorable way.