Randstad Employer Brand Research offers some valuable insights that companies can benefit from. It provides a perception analysis of different criteria, from salary and benefits to training and work-life balance. The reason our data is so relevant and beneficial to your company is because one of the main advantages of this report is that you get access to segmented results, organised by generation, city and driver/perception. You can also analyse sector attractiveness by segments and identify outliers.  With our Randstad Employer Branding Research, companies can better understand the target market’s preferences and expectations and, therefore, they can update and introduce new strategies to recruit and advertise based on the perception of the representative sample of the active market in each segment.