GoPro cameras are capable by themselves, but a GoPro Subscription service unlocks some nice perks. One benefit is unlimited cloud storage. Another is that the camera can upload all of your footage as soon as you plug it in at home, as well as automatically clear your memory card once the upload finishes. AI-based editing tools can also put together a highlight reel of your day and send it to your phone, and you get extra features in the phone-based GoPro Quik editing app. You can use GoPro.com to live stream with your account, too. The subscription bundles other discounts. Our cynical side says it's a good way to get you to spend more money, but 50% off retail for mounts and accessories is nothing to sneeze at. You can also trade in a damaged camera and get a new one, though that incurs a fee ($99 for most GoPro models). Finally, if you want to get a new GoPro, you can get a one-time $100 discount, assuming you are in your second year of membership. We're understandably skeptical about subscription services, but find the cloud upload and storage features to be a real benefit, especially for editors who like to work on an iPad Pro or even a smartphone. If your workflow involves a desktop or laptop, you might find it less of a draw. Mull the cost of the service, $24.99 for the first year and $49.99 each year thereafter, to determine whether it would be of value to you.