A shoppable Instagram post is a type of visual content that allows you to add product tags to your images. This enables you to help customers learn more about your product and convince them to make a purchase.
In the case of Instagram, a shoppable post may look like a regular post except with a shopping bag icon on the lower-left portion of the image. Tapping on the image will reveal the product name or price with product tags.
Clicking on the tag will lead your customer to a product landing page with further description and price information. Moreover, your Instagram customers will have the opportunity to make a purchase directly from the app with Instagram checkout (feature available only in certain countries).
You’re allowed to tag up to five products per single-image post and 20 products for multi-image Instagram posts.
Instagram shopping is also a feature available on Instagram Stories, allowing you to tag up to five products per story post.
Learn how to create Instagram shoppable posts and boost your sales.