It's just unnecessary. Extravagantly-priced watches that add zeros just because of a high falootin' name. Why shell out big money so some guy can add another 150-foot yacht to his collection? It's time to put an end to such madness. It's absolutely possible to have a high-quality timepiece without the high and mighty price tag. Case in point: The Stauer Urban Blue. It's everything a top quality watch should be: Sturdy with genuine leather construction. Precision timing. Durable CotswoldTM Crystal. And, good looking - with simple, clean lines and a striking metallic blue face. Just say no to the over-priced watch craze. The truly high-class individual is tempered enough to know a deal when he sees it and recognizes that not all of the finer things in life come with a hefty price tag. He doesn't just want status, but also the reliability that comes with expert construction and craftsmanship; cost is only secondary to him. And, if it's a timepiece that happens to only cost the same as two well-made cocktails at his favorite bar, then that's all the better.