Preserve consulted closely with dental professionals to create a toothbrush that helps children develop healthy brushing habits while minimizing the impact on the environment. The handle design was inspired by pea pods, and the raised shapes help ensure a non-slip grip for small handles. A three-level bristle arrangement helps massage gums while brushing. And while the bristles are brand new, the handle is made from recycled, BPA free, #5 plastic. Preserve Toothbrushes and all Preserve products are BPA free and proudly made in the USA. Each Preserve Toothbrush is recyclable through Preserve's toothbrush Take Back program. Preserve products are cruelty-free and are never tested on animals. Period. Preserve is proud to be a certified B Corp Company, and recognized as a company that is guided by a set of socially and environmentally-focused principles.