WHAT IS THE STRAP GUMMY? It's the ✨ORIGINAL✨ non-slip shoulder strap grip strip, as featured on the Kathie Lee & Hoda TODAY Show, the Elvis Duran & The Morning Show, and the Chicago Tribune. Strap Gummy is a grippy, semi-clear silicone strip which discreetly adheres to the underside of virtually any shoulder strap. Simple friction prevents the strap from slipping off your shoulder as you go about your day! Stop your straps from slipping off your shoulder. Keep your bag secure on your shoulder, NOT on other surfaces. HOW DOES STRAP GUMMY WORK? Simple friction keeps your straps in place on your shoulder! The strips are specially designed and manufactured with a high coefficient of friction to prevent all types of straps from slipping off your shoulder. Adheres to the underside of your strap using a simple peel-and-stick method. There is no tacky feel and it WILL NOT adhere to your skin or clothing. It WILL substantially reduce unwanted slips and provide more comfort and security! STRAP GUMMY COLORS, DIMENSIONS, and MATERIALS IT WORKS ON: Colors available are Glossy black or or semi-clear silicone. Product Dimensions are: Size Large-7 inches long by 1.5 inches wide; Size Small-approx. 5 inches long by 7/8 inch wide. Will adhere to almost any flat strap including leather, nylon, microfiber, synthetics, fabric, vinyl, etc. yet it won’t damage your strap. STRAP GUMMY SPECIAL FEATURES: Completely hidden underneath your strap; No worries about changing the look of your straps or bags! Designed to be durable, long-lasting and resistant to peeling. For easy removal, we recommend heating it with a hair dryer and gently peeling it off.