Product Features and Benefits: All-Natural, Plant-Based Ingredients Paraben-Free, Sulfate-Free, Vegan, and Cruelty-Free Rich and Creamy Formula for a Silky Lather Helps Replenish Moisture and Boost Hydration to Scalp and Hair Improves Hair Texture, Elasticity, and Shine Stimulates Circulation for Healthy Growth How Often Should I use the Scalp Cleanse: Whatever feels right for you. Contrary to popular belief, it’s healthier to cleanse your scalp more often than not, but only if using gentle products that won’t strip essential moisture, color, or chemical processing. Cleansing every 1-2 days is ideal for most hair types; however, our Hair Cleanse no sulfate shampoo was designed to suit any lifestyle and routine, so you can safely cleanse as often as you want or need. How To Use: 1. In your hands, mix a pump of cleansing with some water to create a silky lather 2. Apply the lather to the entire scalp, starting from the back of your neck and working up toward your hairline 3. Rinse and repeat. The first cleanse removes product buildup and pollution. The second helps to deliver nutrients and purify the scalp and hair"