All hair textures can experience dullness and lackluster from time to time. Whether you have straight, wavy, or curly hair that’s thin or thick, this shampoo can revitalize your tresses and add more body from root to tip. Deeply cleansing and clarifying the hair follicle helps promote the ideal environment for healthier hair growth. Your hair is left clean, fresh, and fuller looking. Raw Organic Apple Cider Vinegar – helps balance hair and scalp pH which is essential in maintaining the ideal environment for healthy hair growth full of volume, softness, and luster Jojoba – a moisturizing natural oil rich in vitamin E that helps to hydrate and strengthen your hair strands and follicles for hair that’s softer, smoother, and stronger. Patchouli – this uplifting oil doesn’t just boost your mood; it helps strengthen hair follicles and promotes scalp for hair that stays full and lush Botanical Keratin – using hot tools, chemical processes, and hair dye can leave hair dry, and damaged. Botanical Keratin is made of plant protein that helps smooth and strengthen hair Our formula is safe for color-treated hair. It is sulfate-free, paraben-free, silicone-free, cruelty-free, and vegan so that everyone can enjoy the benefits of this shampoo. The rejuvenating hair formula energizes your scalp and nourishes your hair, leaving your locks looking shiny and voluminous.