<p>Made of 100% <strong>coconut coir fiber</strong>. Durable, Eco-friendly material to scrub shoe soles clean. Its <strong>coarse fiber</strong> is designed for <strong>heavy traffic</strong> entrances. The heavy-duty vinyl backing helps prevent the doormat from sliding.</p> <p>The actual doormat size is <strong>30 x 17 inches</strong>, with a perfect <strong>thickness of 0.6 inches</strong>. The doormat is sleek to blend with the entryway and the bristles are the perfect length for effective shoe scraping.</p> <p>The elegant "Welcome" design and colors provide sophisticated and stylish decor for your front door, lobby, patio, garage, office, or other kind of entryway.</p> <p><strong>It is easy to clean</strong>. Just shake briskly, or scrape mud off. For a deeper clean, wipe with a damp cloth and mild soap, or use a garden hose to rinse it. Allow your mat to air dry before using it again. Do not use bleach.</p> <p>The doormat is <strong>shipped flat</strong> to avoid awkward bends on the tips. It is all-season weather tolerant. It will withstand any weather conditions.</p> <p>Coconut coir is one of the <strong>strongest natural fibers in the world</strong>. The material easily captures moisture, dirt, and acts as a natural bug repellent.</p> <p>Light shedding may naturally occur during shipping. Depending on floor surface, the print on the vinyl (under the doormat) will lightly wear off over time. Warning to prevent falls: Ensure doormat lies completely flat before using it.</p>