This innovative red battery operated candle has 2 distinctive features: <BR><BR>1. A super energy efficient LED results in 800 hours of battery life on 2 AA batteries, which makes it one of the MOST energy efficient candles available. Many other candles only have 50-500 hours of battery life and often require 4 AA batteries or 2 D batteries. In particular, dancing flame candles use electromagnets which use a lot of power. There are no electromagnets in this candle.<BR><BR>2. The new innovative 3D flickering wick makes for a more realistic and attractive candle, especially when the lights are on and you're close to the candle. Many other candles have a 2D wick that light reflects off of; that may look good from across the room, but it often looks tacky up close.