A funny thing happened when we set out to create the lip balm of all lip balms. As we formulated, reformulated, perfected and re-perfected, we realized something: our lips, the ones that need to be cared for every day, are the very things that help us care for those around us, including friends and family and even perfect strangers. So, our hope for Kind Lips isn’t just to become your gotta-have, nourishing lip balm, but that whenever you pick up a tube, you’ll remember to lay it on thick: the good stuff for your lips and the day-making words for everyone around you!