What is Initio ? Initio is committed to providing you with cost-effective products that will help you take better care of your teeth and practice better oral hygiene. A clinical trial conducted by a domestic highly rated dental hospital shows that continously using an Initio Electric Toothbrush daily will reduce your plague index by 45% within 7 days. It can also help effectively reduce the accumulation of plague, smoke stains, tea and coffee stains, etc. This electric toothbrush also can be your choice for Christmas, New Year and Valentine's Day gifts