<p><b>Bakuchiol was recently named the hot new ingredient!</b></p> <p> </p> <p>Beyond Retinol Serum contains the Retinol Alternative Bakuchiol which helps improve pigmentation, boost collagen production, and improve elasticity and firmness, soften fine lines, diminish the appearance of wrinkles and restore your skin's firmness & beauty without the irritation issues of Retinol.</p> <p> </p> <p>Bakuchiol is an Ayurvedic herbal extract from an ancient medicinal plant from India that has all the benefits of Retinol without the possible side effects.</p> <p> </p> <p>Our scientifically designed serum and G3L delivery system delivers the Bakuchiol past the outer skin barriers to the living Dermis where it can deliver outstanding results.</p> <p> </p> <p>Beyond Retinol Serum can be used in any skin care regimen, and a couple of pumps is enough for your whole face. It Is best applied to your skin right after cleansing and before the rest of your regimen.</p> <p>