WANT TO QUIT? HERE'S HOW IN 5 SECONDS: Stay committed, have a plan, and GRIND IT OUT. You got this. Grinds was started all the way back in 2009 as a way to help Major League Baseball stop chewing tobacco. Today, it's the premier tobacco alternative for anyone looking to quit who doesn't mind a little coffee and caffeine. We're a small company, with a great product, and we want to help people accomplish their goals.