CET Toothpaste helps your pet keep its teeth clean and gums healthy. This Dog and Cat toothpaste prevents periodontal disease that affects 85% of dogs and cats. Periodontal disease can lead to pain, bad breath and tooth loss. Lack of dental cleaning in pets can lead to chronic oral infection that can spread harmful bacteria to other parts of the body, including the lungs, heart, liver and kidneys. Using dog toothpaste like this CET Dog Toothpaste, most of these diseases are preventable provided you give your pet regular oral attention and professional dental care. Of course, just as it is for us, toothbrushing is the best method of ensuring that our pets will enjoy good dental health. Daily brushing with C.E.T. Toothpaste and C.E.T. Toothbrushes provides the very best in Home Dental Care for your pet. C.E.T. Toothpaste are specifically formulated to be safe, effective, and appealing to your dog or cat, and unlike "people" toothpaste, are meant to be swallowed. C.E.T. Toothbrushes are designed to reach all surfaces of your pet's teeth and the soft bristles will not irritate your pet's sensitive gums. Just a few minuets a day are all it takes for the best dental care available.