For Maximum absorbency, Please follow the instructions below: 1- Always use the back of the towel to dry yourself. The front with printed Image has the cotton loop cut off to create this soft and shinny velour finish and this process reduces absorbency. 2- Wash in cold water separately for the first time. 3- DO NOT use fabric softener. Fabric softeners coat the surface of fabric with a thin layer of chemicals (oils) that makes the fibers hydrophobic (oil and water don't mix). 4- DO NOT bleach. It may discolor your towels and damage the fabric.