Our pomade was born from personal frustrations with other products on the market. We began putting together small batches of natural ingredients in search of a water-based pomade with noticeable shine and a pliable, medium to strong hold. The final result is nothing like you've ever seen before. Our original pomade has the consistency of a lotion, but after a quick rub between your hands, it shows its true holding abilities, and your hair will stay fly for the rest of the day and through the night. Hand-crafted in the USA.