Fresh, better than ketchup flavor. Delicious flavor with a smoky kick. Also makes a great barbecue sauce or marinade. Good Life No Sugar added Ketchup is low carb and whole 30 approved ketchup. This Hand Crafted Unsweetened Ketchup is Full of Flavor with Pineapple and Chipotle. Good Life's Original Ketchup started from a desire to create a ketchup made from fresh ingredients, without high fructose corn syrup or refined sugars. Made from fresh apples, beets, and carrots sweetened only by nature, our ketchup has only one gram of natural sugar per serving and less than half the sodium of ordinary ketchup. It's great on burgers, roasted veggies, omelettes, or brush it on your favorite meats and use it a marinade. The possibilities are endless. Eat What's Good!