<p><strong>Add a Beautiful Shine <br><br></strong>Lillian Ruffs Brightening Shampoo adds shine and luster to all color coats, especially white coats. Our Brightening Shampoo helps with matting, tangling and fly-away hair. Brightening Shampoo contains aloe that is moisturizing for your dog's skin. <strong><br><br></strong><strong>Directions  <br><br></strong><strong></strong>Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of hand and thoroughly massage into pet's coat beginning at head and working back towards tail. Avoid getting into eyes. Rinse completely. Repeat as necessary<br><strong><br>Dog Waste Bag Dispenser<br><br></strong>Each of our natural grooming products comes with a bone shaped dog waste bag dispenser at no additional cost. The dispensers include 15 waste bags. Colors and Individual results may vary.<strong><br><br>Our Commitment to Quality <br></strong><br>We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than "The Premium Shoppe". Search Amazon for our other Lillian Ruff products. When only the best will do. You will love them, guaranteed. Best when used as a complete grooming regimen with our Lillian Ruff Soothing Coconut Oatmeal Shampoo, Lillian Ruff Coconut Oatmeal Conditioner and Breath Freshener. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN FREE | PARABEN FREE | SULFATE FREE | VEGAN. Safe for dogs, cats and most pets. <strong></strong></p>