This self inking stamp is ideal for rapid, repetitive stamping because the die automatically re-inks itself by rotating into a self-contained double-sided ink pad. Ordinary ink pads offer a certain number of impressions before the begin to fade. When this happens, the pad needs to be re-inked or replace. Not so with a double-sided pad. When the impression begins to fade, simply slide the pad out, flip it over, and reinsert to instantly double the life. This stamp can be personalized with up to 5 lines of custom information (we will e-mail you once your order is placed to request your custom information) and is ideal as an Address Stamp or any message stamp.