A high concentration niacinamide formulation enhance with zinc PCA to visibly improve skin tone, complexion and reduce acne. This facial serum contains high grade ingredients such as Niacinamide, Zinc PCA and Hyaluronic Acid. Niacinamide is a stable form of Vitamin B3 that helps fade the look of dark spots and improves skin texture. Niacinamide is a superstar ingredient that can help prevent breakouts, blemishes, scars, red marks, irritated skin and hyperpigmentation. Hyaluronic Acid is an excellent hydrator, keeping your skin moisturised and radiant. Due to hyaluronic acid serum ability to retain large amounts of water, the skin stays moisturised and helps to prevent the development of wrinkles, giving the skin a bouncy and youthful appearance. Research has shown that Zinc PCA has anti-aging benefits and that Zinc PCA can reduce the look of blemishes and balance visible sebum activity. The combination of Niacinamide and Zinc PCA serum is often touted as an acne serum, an anti aging wrinkle serum and acne scar serum. How to use: Use this skin serum after cleansing your face with a cleanser and make up remover, and after using a toner. Apply 3-5 drops of this anti aging face serum on the face and neck area. Gently smoothen it out and massage the skin. Can be used twice daily as an AM morning serum and PM night serum. Suitable for sensitive skin, acne skin and acne dots, and can be used with acne cream and pimple cream. Use in place of or alternative use with a hyaluronic serum (often mistyped as hyloranic acid serum or hylarounic acid serum), vitamin c serum or vitamin c toner for face. If salicylic acid serum or BHA exfoliant is being used, use this niacinamide serum after the exfoliants. The skincare routine should follow this order: Cleanser > Toner > Acids (Exfoliants) > Face Serums (Facial Serums) > Moisturizer and Facial Oil The best face serum addition to any skincare junkie's collection.