Luxury Beach TowelThis premium quality towel is thicker and softer than the typical beach towel. It has 630 GSM (grams per square meter is a measure of a towel's thickness) compared to 350-450 GSM of most towels. A LBTC towel is softer, will absorb more water, last longer, and stay drier than a towel with a lower GSM Thicker stripes and a hibiscus colored 'party stripe' brighten the timeless 'Cabana Stripe' pattern About Laguna Beach Textile CompanyFounded by a former cabana boy at one of Laguna’s most exclusive hotels, the Laguna Beach Textile Company specializes in high-end resort quality towels and outdoor accessories. All products are designed in Laguna Beach. Follow us on Instagram @LagunaBeachTextileCo Due to the thickness of the towels, to avoid lint please wash towels on a delicate setting