This book is written with the science of persuasion in mind. Strategies tested, proven and validated by psychologists and behavioral scientists around the world. <br> <br>Instead of basing purely on life experiences or trial and error, we can accelerate our Art of Persuasion through the Power Science of Influence, so that we can shift people perspectives and move them positively in the desired direction. <br> <br>There is no sure-fire way to any strategy or technique we learn in the world. The key is to adopt, practice and adapt what works best for you. The principles in the book are backed by solid research and tested experience.