Born in Brooklyn in 2012, Eva NYC is a professional quality brand of seriously hard-hitting styling tools and hair care. We use advanced technologies and ingredients to promote stronger, healthier (and trend slaying) hair. Girl power and world domination, one strand at a time! 10 benefits. 1 bottle. detangles nourished strengthens softens cuts drying time adds shine reduces frizz protects against thermal and uv damage The priming elixir does it all – including decreasing drying time for wet hair and softening your hair with argan oil.” - Allure Magazine Protects from Heat and UV Damage For All Hair Types