Now in it's NEW and UPDATED 6th Edition!! A practical guide and reference book created for physicians and spa owners. This detailed up to date guidebook leads you through building successful businesses. Beautifully Profitable, Forever Profitable reveals Medical Practice and Spa Marketing Secrets and new innovation through understanding the constantly changing dynamic environment. “I’ve worked with aesthetics practices for more than three decades,” Whitman explained, “and I’ve identified the best ways of marketing both medical spas and aesthetics practices”. In ‘Beautifully Profitable,’ I’ve distilled this experience into digestible sections, each focusing on a specific element of building and marketing a successful practice. Some of the topics included are “Building a Business”, “Specializing a Business”, “Staging and Hosting Events”, and “The Write Stuff – Communicating Your Message”. This book covers everything from creating business and strategic marketing plans to adding new product categories and ghost-writing eBooks to building your reputation with prospective clients.” The newest areas are Facebook Live events, amniotic fluid injectables and membrane sheets, info on PRP and Stem cells are all covered with current leading research. Dr. Jason Pozner, MD, FACS, of Sanctuary Plastic Surgery in Boca Raton praises Cheryl Whitman’s newest book, Beautifully Profitable as “a remarkable compilation of some of the best advice I’ve read on how an aesthetics medical practice can effectively manage and market itself to ensure profitability”, and adds “As new doctors move from insurance-based to self-pay markets, it is essential to know what they have to do – and how they should do it. Cheryl’s book will provide a welcome road map.”