<p>You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.</p> <p>I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.</p> <p>In today’s culture...</p> <p></p> <ol> <li>Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.</li> <li>Bloggers are slaves to money, technology, and deadlines.</li> <li>Manipulators wield these levers to shape everything you read, see, and watch - online and off.</li> </ol> <p>Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.</p> <p>I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.</p>