Raising the Bar!<br><br>New and improved. Your mouth won't believe you! New bar, new macros, new flavors and shiny new wrappers! Try the new bars for yourself and fall in love all over again. <br><br>Built Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, Built Bar is the favorite bar of discerning fitness trainers and fitness enthusiasts alike. <br><br>The use of high-quality chocolate could be considered one of the ‘secrets’ of Built Bar. Our perfectly tempered dark chocolate mixes with our naturally flavored protein base to produce a flavor combination reminiscent of high quality candy or dessert. The lingering chocolate aftertaste – your last impression of the bar – is in sharp contrast to other protein bars which have quite negative aftertastes.