<p><b>PLEASE NOTE:</b> This is an audiobook summary and analysis of <i>This is Marketing: You Can’t Be Seen Until You Learn to See</i> and not the original book. If you'd like to purchase the original book, please paste this link in your browser: amzn.to/2MiiGc6</p> <p>In his 19th best seller, <i>This is Marketing: You Can’t Be Seen Until You Learn to See</i>, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. </p> <p>What does this ZIP Reads summary include? </p> <p></p> <ul> <li>Synopsis of the original book</li> <li>Breakdown of the seven practices to help you work smarter</li> <li>Key takeaways from each chapter</li> <li>Tips on how to put the practices into action</li> <li>How to avoid getting burned out</li> <li>Editorial review</li> <li>Background on Morten T. Hansen</li> </ul> <p>About the Original Book:</p> <p>In his book <i>This is Marketing: You Can’t Be Seen Until You Learn to See</i>, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better.   </p> <p>Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. <i>This is Marketing </i>will forever change the way you define a successful campaign. <br />  </p> <p><b>DISCLAIMER: </b>This book is intended as a companion to, not a replacement for, <i>This is Marketing: You Can’t Be Seen Until You Learn to See</i>. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way.<br />  </p>