DURABLE AND SAFE: While most standard doormats are made of various recycled materials, ours is constructed of 100%, high-quality velvet. Merchize Doormat is designed to be durable and strong, yet soft and flexible for all-around versatility. Perfect for both indoor and outdoor use! EASY TO CLEAN: Simply vacuum with a hand-held vacuum, sweep with a broom, or shake off outdoors or over your garbage bin. For a deeper clean, wipe with a damp cloth and mild soap, or use a garden hose to rinse the mat outdoors. Allow your mat to fully air dry before next use. Do not use bleach.