“Jojoba-Believe It! Butter” is a naturally luxurious, nourishing nail butter made from the seed of the Jojoba to nurture, strengthen and protect nails. We use only the purest Jojoba extract available, wild-harvested in Israel, without irritating fillers. This moisturizing formula is a rich, silky, non-greasy butter that melts on contact to repair damaged collagen matrix inside the nail bed and support the regeneration of this crucial natural protein. With continued use, nails grow tougher, yet flexible from the inside out, resisting chips and tears to allow longer, stronger growth. Essential fatty acids in the formula restore skin’s lipid barrier to repair dryness, and prevent splits and cracks in the nail and surrounding cuticle—even softens calluses. This botanical butter forms a breathable bond that helps skin maintain its natural moisture, especially after exposure to harsh and dehydrating conditions. Why nails need it: Because the chemistry of Jojoba seed oil closely resembles that of the skin’s own natural moisture (sebum), this butter penetrates instantly and deeply to restore and help build nail–strength, and resiliency on a cellular level. This makes the Jojoba seed oil far superior to synthetic emollients, which linger on the surface of the skin. Synthetics leave a slippery after-feel, and actually block the skin’s ability to release its natural waste-products, creating congestion and inhibiting cell growth.