The chemical process of bleaching opens up the cuticle (the outermost part) and leaves the hair incredibly porous, which allows the controlling pigment to wash out from the hair. That's why light-colored hair is prone to discoloration. A whole host of things, like UV rays from the sun, chlorine, mineral impurities in the water, can all mess with hair color and create those brassy, yellow undertones that no one wants.</br></br> Before, to deal with yellowness, women had to visit beauty salons more often that led to huge money spend and caused more damage to hair. Thankfully, the modern beauty industry created a perfect solution to this problem. With Revicare Beauty Purple Mask, your light color will stay fresh and vibrant for many weeks! Purple falls directly opposite yellow on the color wheel, meaning it will work to counteract and neutralize yellow-y tones. Rich in nutritious ingredients, our Blonde mask will nourish your hair from the inside bringing a gorgeous healthy look on the outside.<br><br> Revicare Beauty is:</br> - Silicone-free</br> - Sodium Chloride-free</br> - Parabens-free</br> - Made in USA</br></br> How to Use:</br> -Apply to hair after shampooing;</br> -Ensure complete coverage from roots to ends, or as needed (for ombre);</br> -Leave on hair from 5 (for natural effect) to 15 (for ashen tones) minutes and rinse thoroughly with warm water.</br></br> Do not hesitate to improve the condition of your hair! Add to Cart now!