No matter how hard you try to keep your favorite hat looking great, it inevitably starts to lose its crisp, new look because of the dirt, dust and sweat from regular use. Up until now the only way to get that crisp new look was to buy a new hat. Not anymore! Now you can simply use our revolutionary new product - NO SWEAT PREMIUM HAT CLEANER - to return your HAT to the look it had when you first bought it. NO SWEAT Premium Hat Cleaner, with its specially formulated cleaning solution, brush and drying towel will remove most dirt and grime, making your favorite hat look great again! We promise, you are going to LOVE the results!