A gentle, sulfate-free, volume boosting shampoo that adds instant fullness and manageability to flat, thinning hair without drying it out. This gentle yet effective, volumizing shampoo was designed for women ages 40 and up to add instant lift, volume and fullness to thin, flat, aging hair helping retain moisture and manageability without weighing hair down. Safe for color-treated, keratin-treated, chemically treated hair. Vegan, sulfate-free, paraben-free and cruelty-free. Made in the USA.