In today's digital era, it's not uncommon to see children busily tapping and swiping on tablets and smartphones. As busy parents, we know there's a time and place for that. However, we also believe children should be encouraged to escape the finite virtual reality of their devices and go on endless adventures powered purely by their curiosity and imagination.<br><br>As makers of wooden toys for more than 45 years, this has been the guiding principle powering our passion for pure play with simple, well-designed classic toys that stimulate critical cognitive and physical development. Join iwood's family of little wooden friends and let your kids play free!