The GUM Crayola Timer Light toothbrush is an illuminated and colorful way to educate your child about the importance of brushing, the prevention of plaque buildup, and the foundations for a lifelong healthy mouth. Many professional organizations worldwide, including the American Dental Association, endorse a two-minute minimum brushing time for effective cleaning and plaque removal. Many children, and their caregivers, brush for less than one minute. The GUM Crayola Timer Light toothbrush has LED lights that illuminate the entire brush and flash for 60 seconds indicating the minimum time to be spent on all the teeth in one jaw before moving on to the other. The GUM Crayola Timer Light toothbrush features the Dome Trim bristle design. The raised center bristles have been trimmed to form a dome shape that provides greater contact with the tooth surface and reaches under the gum line. The outer row of bristles is slightly more flexible than the center rows so that the soft, more flexible bristles will gently clean under the gumline while the center, slightly stiffer rows will clean the tooth surfaces. The GUM Crayola Marker toothbrush is entertaining for children and comes in four different colors. Cleaning with the GUM Crayola Timer Light toothbrush develops healthy habits early in life by keeping teeth and gums clean and healthy. The unique suction cup provides a fun and easy way to store the toothbrush, reducing counter-top clutter and helping to keep the brush head dry and clean between uses.