Jay Robb Grass-Fed Vanilla Whey Protein is the definition of Nutrition Without Compromise. Nutrition Without Compromise means sourcing the highest quality ingredients, embracing a process designed to support optimal fitness, and achieving excellent flavor. We begin with farm-raised, grass-fed cows free of growth hormones like rBGH. The whey protein is then cold-processed and cross-flow microfiltered to create a truly clean product. The result is an impressive source of protein that supports weight loss and physical fitness through great nutrition. Enjoy Vanilla Whey Protein by Jay Robb and experience weight loss made easy.