simplyFUEL was born from the idea that fueling your body nutritiously should also be delicious. Our Founder and Chief Fueling Officer, Mitzi Dulan, is a registered dietitian with degrees in both nutrition and exercise science. In her 10th year working as the team nutritionist for The Kansas City Royals, she made her very own protein ball recipe for the players and they LOVED them. Six weeks later, the Royals won the World Series for the first time in 30 years and Mitzi got a championship ring.