As we all know the protein industry is huge now and all I can tell you is, forget the fancy shiny packaging, labeling, the ridiculous amount of flavors, and all the stuff with added crap, etc. What you want is top quality, grass-fed protein from cows that are from a good climate because they produce better protein. You won't find a better choice than Opportuniteas grass fed whey protein powders which are now from New Zealand. The New Zealand environment is ideal for growing grass. Moderate temperatures, fertile soil, plentiful rainfall, and abundant sunshine help our pastures grow thick with lush green grass. Our farming follows the natural patterns of pasture growth in New Zealand, making it one of the few places in the world where cows graze on grass for most of the year. Grass is a natural food source for cows. Annually, on average 85% of our cows’ diet is grass. Our cows can graze naturally outdoors on the grass of open pastures, as nature intended. On average, they spend 90% of their time outside on pasture during the year. They are free to roam around paddocks and exhibit natural behaviors. Our cows are happy and contented, and we are internationally recognized for our high standards of animal welfare.