Go lighter and brighter as you wash, without drying out your hair. John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades, while John Frieda Sheer Blonde Go Blonder Lightening Conditioner restores moisture to blonde hair while gradually brightening to a sun kissed glow. With citrus extract and chamomile, this color shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening shampoo and conditioner set is ammonia-free and peroxide-free and leaves blonde hair feeling as good as it looks. With this color safe shampoo and deep conditioner, you can achieve optimal lightening.