Cocojojo's Vitamin E plays a crucial role in protecting skin cells and membranes from environmental damage. This protection also prevents damage to the skin from UV rays, pollutants and aging. Natural vitamin E is a more than suitable alternative to lotions because it is not overloaded with chemicals and fragrances. Provides antioxidant activity only on the skin but not so much in a cosmetic product. Vitamin E has also moisturizing effects and may improve the appearance of aged skin. Vitamin E has also been found to provide soothing properties and make the skin look younger. For use in cosmetics, Vitamin E is a natural preservative that helps sustain shelf life of products.