How we got our start? I was inspired to create my own natural, safe and effective products for personal use after I gave birth to my 1st child. Never did I dream that I would launch an entire company of family friendly natural products on Amazon for a growing audience of consumers looking for green living products. What makes our product unique? Transparency: We disclose all ingredients. Authenticity: Our company was started by a parent, for parents. Quality: We’ve grown one customer at a time on Amazon by word-of-mouth. Mission: Provide the highest quality Made In USA products that are safe for people, pets, and the planet. Why we love what we do? What started as late nights full of research and testing in my kitchen sink to find safe, non-toxic alternatives to the harsh formulas already on the market, is now a mom and pet parent approved lifestyle brand with over 40 products for all members of the family available worldwide.