Continuous cord loop blinds operates using a cord attached to a pulley. Unlike standard lift cords, a continuous cord loop lift loops or returns back to the headrail, creating one endless cord. Pulling the cord one direction raises the shades and pulling it the opposite direction lowers the window shades. The shade will stop at the height and hold position when the operation of the cord is stopped. The continuous cord loop lift system makes raising larger window blinds easier and is ideal for making larger blinds easier to raise and lower. Although the continuous cord loop or rollease option is available on many different window blinds one of the most common application is roller blinds. Some other applications include cellular shades, roman shades, bamboo shades and more.