"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ <i>Sean Work, Director of Inbound Marketing, KISSmetrics</i> <br> <br>"You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ <i>Barry Feldman, Feldman Creative</i> <br> <br>"Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ <i>Jon Morrow, CEO and Founder of Boost Blog Traffic LLC</i> <br> <br><h2>Would you like to win customers with your blog?</h2> <br>Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? <br> <br> <i>Blog to Win Business</i> teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. <br> <br>This book doesn’t just explain <b>how to write a blog</b>, it also helps you decide <b>what to write</b> and how to position your blog as a must-read resource in your industry. It has been described as <b>probably the most useful guide</b> to business blogging. <br> <br><h2>Your guide to writing a company blog</h2> <br>This guide explains in simple steps how to write blog posts that engage readers and woo clients: <br><ol> <br><li>Write lip-smackingly good headlines that entice people to read your posts</li> <br><li>Position your blog as a voice of authority</li> <br><li>Generate an endless stream of ideas for blog posts your customers crave to read</li> <br><li>Make your blog more engaging by describing your ideal reader </li> <br><li>Develop a unique voice to stand out in a sea of me-too blogs</li> <br><li>Captivate your readers with your blog opening </li> <br><li>Inspire your readers with your final paragraph </li> <br><li>Create a natural flow to hypnotize your readers </li> <br><li>Seduce Google to send you relevant traffic </li> <br></ol> <br>This guide is <b>easy to read and fun.</b> It includes straightforward advice on how to practice and improve your blog writing. <br> <br> <h2>Would you like to gain more readers and turn them into customers? </h2> <br><i>Blog to Win Business</i> also includes: <br><ul> <br><li>The 5 mistakes you must avoid when defining your blog purpose</li> <br><li>How to get unstuck when your fountain of inspiration runs dry</li> <br><li>A complete editing checklist to make your blog posts more conversational</li> <br><li>The 4 rules for writing delicious sentences</li> <br><li>The 3-step formula for writing irresistible headlines</li></ul> <br>This is NOT a stuffy, lengthy text book. All information is <b>straightforward and written in plain English.</b> <br> <br><h2>Who this book is for</h2> <br>Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.