Ritual Zero Proof is a non alcoholic spirit alternative crafted from the same botanical essences that define gin. Bright green notes like juniper, angelica, lemongrass and pine complement a lush body and a crisp bite. The result is a sophisticated adult beverage – minus the alcohol and calories. <br><br> Like a veggie burger is to beef, or almond milk is to dairy, Ritual is an alternative to traditional gin. Made by drinkers for drinkers, our recipe is a labor of love perfected over hundreds of iterations. We use the finest all-natural botanicals, individually distilled for peak flavor, then carefully blended to mirror the nuanced flavor and crisp bite of American gin. <br><br> Spirit-free with soul, Ritual can be used one-to-one in all gin cocktails. It’s the perfect partner to tonic, mixes a mean gimlet or martini, and loves hanging out on the rocks with a twist of lime. <br><br> Ritual is made by a small group of friends with big liquor collections. We love spirits. But we also love options – like the ability to make a sophisticated drink without alcohol. <br><br> So whether you’re downshifting, making a baby, on call, training for a marathon, or just want to crush tomorrow, you can always enjoy the Ritual.