Your body can't make calcium, so it absorbs it from your diet and from supplements, then stores it. From childhood through your teen years, you build up your calcium stores until you reach your peak bone mass; you then stop increasing your calcium stores and start maintaining them. That's why getting calcium early on and throughout your life is so important. At Viactiv, we believe that getting the nutrients you need from a supplement and the taste you want go hand in hand. Because if you don’t crave it, you won’t remember to take it. And we’re passionate about helping you get the vitamins and minerals you need to help prevent the things that can hold you back. That’s why we created delicious, bite-sized, I-want-to-devour-it-now supplements that are simply too good to forget. And have them all wrapped up and ready to go, like a little gift for your body, your soul, your future. We started with our tasty calcium chews, and now we’re looking ahead for other ways to help you stay active, and stay strong — inside and out — all through your life.