Highlights rich, dark tones in brunette, red, and blonde hair. Deep Shampoo utilizes an extract made from a combination of blue & black malva flowers. This extract imparts dark tones to all hair colors. This tends to minimize red shades and bring out a new depth and richness to any hair color. This color effect will become more pronounced with continued use. Conversely, if you no longer desire this effect, it is easily washed out with another shampoo. Cleans gently and leaves a brilliant shine. Preferentially reflects natural or color-treated brown tones in brunette, red, and blonde hair with a blend of black and blue malva flower extracts. Extends the life of color treatments with natural sunflower extract (Heliogenol), a UV filter, and a balanced pH. Plant based, low detergent, extra mild, no animal ingredients, no animal testing, formulated and made in California.