The rich flavor and juiciness of the Omaha Steaks Boneless Heart of Prime Rib will make your next holiday meal one to remember. This premium rib roast is hand-selected by master butchers and aged a minimum of 21 days for exceptional taste and texture. The Omaha Steaks Boneless Heart of Prime Rib Roast takes the effort out of creating a memorable holiday centerpiece for hungry friends and family. Omaha Steaks products are flash-frozen and individually vacuum-sealed for maximum freshness. Simply thaw your prime rib roast in the refrigerator, unwrap, and cook in the oven. This pack contains one 4-pound Omaha Steaks Boneless Heart of Prime Rib Roast. Omaha Steaks products are backed by an unconditional 100 percent satisfaction guarantee. Omaha Steaks is America's Original Butcher Nebraska-based, fifth-generation family-owned business famous for delivering the highest quality in steaks and more. Trust, tradition, and taste are the values that have made Omaha Steaks famous!