In so many ways, TV has never been better. The shows are amazing. Live sports and news coverage go beyond anything you might have imagined. The options are almost dizzying. And the way you watch has evolved with apps. Apps give you control over what, when, and where you want to watch. But something happened as we marched into this exciting new era. The overall TV experience got left behind. Apple TV simplifies it all. It's designed for you to easily navigate and, most important, fully enjoy this new world of video apps. Apple TV is all you need for the way you watch today