REMOVE-THE-CLUTTER DESIGN: Optimal length (6 inches) designed to power your Fire TV Stick using your TV's USB port, without the clutter (or without wires dangling from the back of your TV) TECHNOLOGY: Designed to efficiently transfer power from your TV's USB port to your Fire TV Stick, Roku Streaming Stick or Chromecast Streaming Stick IMPORTANT NOTE: Your TV’s USB and HDMI ports should be close to one another for this cable to work. The distance between your TV’s USB port should be less than 6 inches away from Fire TV’s micro USB port. TRADEMARK: ienza is a registered trademark. Use of the ienza trademark without the prior written consent of ienza, LLC. may constitute trademark infringement and unfair competition in violation of federal and state laws.