Naturally found in human skin, the hydrating hyaluronic acid's properties resemble a sponge when it comes to dry skin cells, moisturizing with up to 1,000 times its weight in water. This is why incorporating the use of HA in skin care results in more supple and smooth skin. Although there are many facial skin care products that contain this anti-aging humectant, hyaluronic acid works best when used as a separate product. Using pure and organic hyaluronic acid makes for a more concentrated and potent face moisturizer, which results in better effect - all the benefits and none of the potential issues additives such as parabens, fragrances, pore clogging oils and sulfates may cause. Not just a facial serum, you can also use it as a neck cream or body lotion. Hyaluronic acid offers age-defying benefits thanks to its water-loving properties, and consequently, it’s become an essential part of today’s esthetician supplies. By using an HA serum, you’ll be essentially giving your skin a big, loving drink of H2O. Apart from merely keeping dry, flaky skin at bay, this ingredient works hard to maintain its firmness, smoothness, and plumpness. Normally, as we age, our skin loses moisture and its natural storage of hyaluronic acid, which is the main culprit for loose, saggy, and wrinkly skin. By putting hyaluronic acid back into the skin though the use of a serum, you’ll be both replenishing your skin’s natural HA levels and keeping it better moisturized. This way, you’ll be able to keep your skin tight and supple for longer. Keeping skin plump also acts as a pore minimizer. In short, it’s safe to say that HA is as close as we can get to the fountain-of-youth in molecule form.