<p><strong>COLOR CHANGING EYE BALM</strong><br /><br />iCOLOUR is delighted to offer you a new ingenious way to changing your eye color. Our color changing eye balm works in very much the same way as our eye drops, by inhibiting melanin. However, it is applied to the skin below the eyes, rather than applied directly to the eyes. Offering a safe non-invasive way to changing your eye color that’s just as easy as applying lip balm. <br /><br /><strong>NATURAL LOOKING RESULTS</strong><br /><br />Just like our eye drops, our eye balm is available in the same 16 distinct colors and shades. Choose from the vast selection of light, medium, and dark colors we offer to find the color that best fits you based on your personal choice. All of the beautiful eye colors we offer are naturally occurring, thus ensuring to give you an all natural and realistic look. Something you cannot get with cosmetic contacts.<br /><br /><strong>SAFELY BLOCKS MELANIN PRODUCTION</strong><br /><br />The active ingredient in iCOLOUR works as a safe, natural melanin blocker. This ingredient is commonly found in creams and lotions that are used for skin lightening. We have successfully formulated this ingredient for direct application under the eyes. Once it is absorbed through the surface of the skin (eye area), and it reaches the eye, it begins to block the production of melanin by inhibiting the activation of key enzymes that are required to produce melanin. This action results in a gradual decrease of your melanin levels which is what ultimately causes the change in eye color.<br /><br /><strong>PREFERRED CHOICE FOR MANY</strong> <br /><br />iCOLOUR eye balm is the preferred choice for individuals who are uneasy or unwilling to using eye drops to change their eye color. They are also preferred by individuals who wear contact lenses and find it more convenient in applying eye balm rather than using eye drops.</p>