BrainON is a concentrated organic E3AFA (Aphanizomenon flos-aquae) extract of Phycocyanin and Phenylethylamine (PEA). Our proprietary extract is chemical free. BrainON contains the ingredient in wild-harvested AFA that may help promote mood balance and enhanced focus*. PEA is a naturally occurring extract from AFA and research suggests that PEA may support a positive mood balance and give you the ability to manage everyday stress by modulating the release of neurotransmitters (norepinephrine and dopamine).* PEA (also found in chocolate) is a naturally occurring extract that may promote clear thinking and focus to give you optimal cognitive function.* Clinical research suggests that Phycocyanin may support healthy, whole-body inflammation responses.* Our convenient and easy powder and vegetarian (no gelatin) capsule forms of BrainON are great for traveling and camping when refrigeration for frozen BrainON is unavailable. Many enjoy both dry BrainON and liquid BrainON on a daily basis.