Better Than Bouillon with PTD Basting Brush and with BTB Authenticity Seal. There’s nothing better than big flavors and cooked-all-day taste in your favorite meals. Well, except maybe getting that taste without actually taking all day. That’s where Better Than Bouillon comes in. We’re a paste, a base, a flavor enhancer, a kitchen shortcut, a secret seasoning and pretty much whatever you want us to be. We don’t really like labels – except the ones on our jar. Unlike blocks or cubes, Better Than Bouillon makes it easy to add just the right amount of flavor to your dish. We use only premium ingredients across a full range of bases, so you can get creative with soups, pasta, rice, meats, vegetables and more. Find your favorite flavor today – and no matter what you’re making, make it better. Better Than Bouillon is a brand of Southeastern Mills – a fourth-generation family business located in Rome, Georgia, and a valued supplier to the food industry, serving a national customer base.