L'Oreal Paris Excellence CrÃme Permanent Hair Color, Champagne Blonde [8.5A] 1 ea protects before, during and after coloring. It features a non-drip creme formula that gives a rich, radiant color that provides 100% gray coverage - even stubborn grays. This hair color contains a triple protection system infused with Ceramide, Pro-Keratine Complex, and collagen deeply cares for your hair before, during and after coloring. The pre-color treatment with ceramide helps protect color treated ends from color buildup.