It's Just! that we keep things simple. We keep costs low by designing our own packaging allowing us to pass the savings on to you, our valued customer! We're a small family-owned brand that relies on word of mouth to promote our products. We offer premium goods at budget-friendly prices for your everyday life. Buy more, save more! <p> It's Just! Xanthan Gum is considered by many to be a pantry staple and a necessity with many uses around your home. Xanthan gum is generally used as a thickener and finishing ingredient to add variety in taste and/or texture to your favorite recipes. Also, it's a great vegan substitute for gelatin and non-dairy ice cream! Xanthan gum can additionally be used in homemade diy personal care products like chemical-free shampoos and lotions.