Indus Valley New Damage-Free Gel Colour is innovatively designed as a no-peroxide hair color to give you a damage-free coloring experience. It addresses the most damaging issue associated with chemical hair colors—turning naturally colored hair into permanent greys from prolonged usage of chemical hair dyes. The no-bleach hair color is made with exotic-8 natural herbs that repair and nourish your hair strands during coloration and prevent them from turning grey anytime soon. The rich, vibrant hair color lasts for 4-6 weeks and effectively covers grey strands in a single application without damaging your hair.