Our Brand BOYA was founded on two principles: Service and Quality. Our mission is to provide accessible luxury to all by offering high-quality jewelry without the typical retail markup. When you’re happy, we’re happy. Our customers are the backbone of our business. We are dedicated to giving you a terrific experience at all times. We believe in the beauty of simplicity. BOYA jewelry is minimal and made for everyday wear. Our designs are timeless and complement any style without overpowering it—because there is beauty in simplicity. Q: How to maintain its original color longer? 1. Avoid contact with acidic or alkaline substances 2. Avoid collision to resist surface wear 3. Avoid contact with perfume, hand washing, shampoo or other harmful chemicals to its shine 4. Avoid wearing it while taking a shower or sleeping For a timeless and chic piece that will last you a lifetime, choose BOYA