We designed our vitamins for those who were looking for easy to eat vitamins without the struggle of swallowing pills. Improve overall health & increase hair strength, This vegetarian formula is based off of clinical trials that have shown these ingredients to help improve hair health, Nourish your hair from within with our cruelty free gummy bear hair vitamins, Vitamin A, Vitamin C, Vitamin D, Vitamin E, Vitamin B-6, Folic Acid, Vitamin B-12, Biotin, Pantothenic Acid, Iodine, Zinc, Choline, Inositol, as the active vitamins and minerals.