SIMPLIFIED CHINESE. Blue Ocean Strategy uses a blue ocean as a metaphor for successful business in today's expanding, global markets. Companies that will succeed in the future will look for blue oceans, characterized by untapped market space and profitable growth opportunities. This practical business management book helps business people of all levels to understand the nature of red oceans, understood to be the carnage of crowded competition and over-worn approaches. If you are looking to succeed in the years to come, this book will help you jump into the big blue ocean of opportunity that awaits. SIMPLIFIED CHINESE. 264 pp.