<p><strong>Add a Beautiful Shine <br><br></strong>Lillian Ruffs Brightening Shampoo adds shine and luster to all color coats, especially white coats. Our Brightening Shampoo helps with matting, tangling, and fly-away hair. Brightening Shampoo contains aloe that is moisturizing for your dog's skin. <strong><br><br></strong><strong>Directions  <br><br></strong><strong></strong>Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of the hand and thoroughly massage into your pet's coat beginning at the head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary<br><strong><br> Our Commitment to Quality <br></strong><br>We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than "The Premium Shoppe". Search Amazon for our other Lillian Ruff products. When only the best will do. You will love them, guaranteed. Best when used as a complete grooming regimen with our Lillian Ruff Soothing Coconut Oatmeal Shampoo, Lillian Ruff Coconut Oatmeal Conditioner, and Breath Freshener. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN-FREE | PARABEN FREE | SULFATE FREE | VEGAN. Safe for dogs, cats, and most pets. <strong></strong></p>