<B>How did Pela start?</B> <br> <br> Environmental consultant Jeremy Lang is the creator of Flaxstic, the revolutionary material behind Pela cases. <br> <br> During a trip to Hawaii, Jeremy was shocked to find so much plastic pollution washed up on the shores of this beautiful island. <br> <br> He decided to fight plastic waste in a meaningful way and created a sustainable alternative: Flaxstic, so called because it is made from flax straw. <br> <br> Pela Case is the first product made from Flaxstic. <br> <br> <br> <B> Why choose a Pela case? </B> <br> <br> You mean aside from the fact that by purchasing one, you are reducing your carbon footprint? <br> <br> Not that you need another reason, but just in case, know this: You can 'go Pela' with confidence, knowing that your phone is as protected as if you had a plastic case. However, yours is lightweight, slim, and eco-friendly. <br> <br> We have a fantastic choice of colors and embossed designs too, so men, women, girls, and boys can join the revolution in style. Did we mention our cases are also kid friendly and non-toxic?