All of us want to have influence over people and get them to do what we want. Our motives may be evil or benign—that doesn’t matter. The fact is that every day you face situations that make you wish you could get people to do what you want them to do. You may want to convince your boss to give you that raise, get the big guy in marketing to have lunch with you, get your children to listen to you, win an argument, sell something, or get people to vote for you (or the person that you support). You can do it by trying to cajole them or presenting your side of the argument and take the chance that they’ll say no. Or, you can do it the easier way by being persuasive through using subconscious techniques and manipulating people into doing or saying what you want. <br>The purpose of this book is to go the latter way and teach you to understand people, comprehend what motivates them, and use that to your advantage. You can use what I tell you to get people to always say yes. I’ll teach you how to be compelling and have influence with others. <br>Persuasion is an art that intrinsically motivates people to change their behaviors, both in thought and action. This is not a form of manipulation or deception. It is a natural action without force. Having a cheering squad on your side as you strive for success can be achieved through persuasion in both the important and daily conversations. Use this technique to help those around you see what you are aiming for and how they can help you achieve success. Thankfully, persuasion and other communication techniques can be learned and implemented with time and dedication. <br>What I will attempt to show you in this book is just how persuasion happens in various parts of your everyday life, how persuasion can be used to help you get what you want, and how to recognize persuasion techniques that are used on you. Ultimately, everyone makes their own decisions. By being aware of persuasion techniques, you can more successfully analyze your motivations and make sure that what you are doing benefits both you and others. <br> <br>