<p><b>#1 <i>WALL STREET JOURNAL</i> BESTSELLER & INSTANT <i>NEW YORK TIMES </i>BESTSELLER</b><br /><b><br />A game-changing approach to marketing, sales, and advertising.</b><br /><br />For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. <i>This is Marketing</i> shows you how to do work you&apos;re proud of, whether you&apos;re a tech startup founder, a small business owner, or part of a large corporation.<br /><br />No matter what your product or service, this book will help you reframe how it&apos;s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:<br /><br />* <b>How to build trust and permission with your target market.</b><br />* The art of positioning--deciding not only who it&apos;s for, but who it&apos;s not for.<br /><b>* Why the best way to achieve your goals is to help others become who they want to be.</b><br />* Why the old approaches to advertising and branding no longer work.<br /><b>* The surprising role of tension in any decision to buy (or not).</b><br />* How marketing is at its core about the stories we tell ourselves about our social status.<br /><br /><b>You can do work that matters for people who care. This book shows you the way.</b><br /><br />&apos;A very accessible way into Godin&apos;s thinking . . . Godin writes in <b>pacy, jargon-free prose</b> and this book is interesting and useful for anyone who wants an <b>insight into how, and why, we buy things</b> or change our habits in any way &apos; <i>The Financial Times</i><br /><br />If you enjoyed reading this, check out Seth Godin&apos;s <i>Purple Cow, </i>a true business classic.</p>