Inspired by his own experiences while attempting to quit smoking after 22 years. This book is the product of five years work and research into the truth behind smoking and quitting. Smoking has long been seen as an addiction that is impossible to break, however, Ian Clark has discovered that the psychological and primeval forces linking people to smoking is far more powerful than first thought. The book shows that all smokers have a decision to make but until they have both sides of the argument this is very difficult. Instead of having just the tobacco companies side Ian Clark gives the smoker a balanced view of what smoking and quitting is all about. Exercises and pratical steps for helping keep quit and guarding against relapse are also included.