Changes to the elastic fibers of skin layers, occur as a result of the reduction of Collagen and Elastin, which are the materials responsible for skin flexibility and strength. Weakening of facial muscles, hormonal changes, exposure to the sun and aging, cause the skin to appear loose and wrinkled. This day cream firms the skin and grants a rejuvenated and firm appearance. This cream assists the natural process of Collagen development, contains SPF-20 (sun protection factor) and includes an aromatic oil complex to assist the slowdown of skin aging. It contains essential fatty acids Omega 3 & 6, Pomegranate extract, Rose Hip oil, Sea Buckthorn and lightening ingredients for an even skin color. It also contains vitamins A, C, E and active Dead Sea minerals. It is an excellent anti aging cream.