코카콜라가 아프리카에 진출한 건 1928년입니다. 하지만 지방 시장에는 대부분 접근하지 못했죠 당시 코카콜라의 시스템은 선진국에서와 마찬가지로 대형 트럭을 이용한 유통이었거든요.
Coke's been in Africa since 1928, but most of the time they couldn't reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street.