You're an Al that's part of an ATS system and tasked with assessing how closely an applicant's resume meets the criteria for a job. Review the following job description {Are you committed to bringing your best to life every day?

In 2025, MLC Life Insurance is embracing a new brand identity: Acenda. 

Under this new brand, we’re taking our long-standing heritage into a new era, empowering a brighter future with security and confidence. 

Our values-driven business strives for high performance and growth as we look towards the future. As part of the global Nippon Life Group, we will enhance our capabilities and further strengthen our enduring commitment to putting customers at the heart of everything we do. And to support our partners to do the same. 

We believe that when people have the support, clarity, and confidence they need, they can do their best work and build a future they’re proud of. We encourage our people to take life on – inside and outside of work – to grow and make a real impact for our customers, partners, and each other.

 

The role

Reporting into the Head of Innovation, the Customer Discovery Lead role is a newly created role within the Innovation team.

You will support the early-stage innovation pipeline and will succeed in doing so by ensuring rigorous exploration of the right business problems, identification of opportunity spaces and customer insights. 

As the face and front end of the innovation process, you will drive discovery efforts by using a variety of methodologies and ideation practices to shape and validate any problem statements.

Working collaboratively with cross-functional business units and the wider Innovation team, you will implement structured processes to support the harvesting of a steady pipeline of transformative ideas and ensure the best ideas are advanced to further stages of development.

 

About you

An experienced Innovation professional with a minimum of 7+ years of experience in a similar capacity, you may possess a broad range of skills sets across design research, customer strategy, product design and intrapreneurship whether in in-house or consulting roles, ideally in a Financial Services or FinTech context.

You are comfortable working an ambiguity and at pace, to continuously iterate and drive a continuous discovery mindset based on customer feedback, insights and user-data.

You can speak to your knowledge and experience in leading discovery, ideation and creative processes, with a track record of applying Systems Thinking and turning abstract ideas into tangible opportunities to deliver commercial outcomes.

Lastly, your outstanding communication skills (both written and verbal) coupled with your ability to engage and interact, will enable you to facilitate conversations, workshops and presentations to a variety of stakeholders across all seniority levels.}, and identify the phrases and/or keywords and transferable skills in applicant's following resume {Overview
Digital Program Management expert with experience in Strategy, Data Intelligence, MarTech.



Professional Experiences

Program Lead (AI&ML) - Digital Intelligence  - Telstra
May 2022 - present
Responsible for leading a team with focus on identifying, developing and activating AI/ML initiatives at scale.

Championed a mission-level ML/AI strategy— to drive innovative ML/AI omni-channel use cases, product strategies, roadmap and frameworks, high-impact outcomes that increases digital sales shares by 3x and reduces campaign build time by 17% and initiatives to address assisted channels deflection.
Directed mission-level prioritisation by aligning objectives with the Digital Intelligence roadmap, encompassing E2E product lifecycle management and governance while shifting operational efficiency by 30%.
Lead daily mission management across three work streams with a 11-person team, instilling accountability, collaboration, and continuous improvement via agile ceremonies, resulting in 31 ML models use case activation while adhering to ML product compliance & risk.
Built and maintained strong stakeholder relationships with the Senior Digital Leadership and secured endorsements through clear, results-oriented communication, which accelerated the number of critical AI/ML initiatives from only 2 to 7. 
Facilitated regular stakeholder syncs to refine backlog priorities and align on shared objectives, helped to increase on-time AI/ML-driven deliverables that advanced organizational goals.
Digital Journeys Senior Specialist (AI&ML) Digital Intelligence - Telstra
June 2021 - May 2022
Responsible for co-leading a team with key focus on the delivery of AI/ML use cases and adoption.

Spearheaded the expansion and integration of ML models across digital assets, driving an increase in adoption from 0 to 11 ML use cases while ensuring technical scalability and operational excellence.
Championed Adobe AI solutions to drive experimentation, omni-channel personalisation and team adoption, resulting in a 17% increase in personalization-driven campaigns leveraging those solutions for strategic digital initiatives.
Monitored program outcomes and delivered comprehensive reports to stakeholders and peers, enabling data-driven decision-making and continuous improvement.
Partnered with Mission Product Owners to strategically scope and implement ML/AAM Look-alike models, fostering innovation that aligned with broader business objectives


Journey Expert - Digital Conversion, AI and ML - Telstra
July 2020 - June 2021
Working as an individual contributor responsible to drive AI and ML Led Optimisation initiatives.

Leveraged technical expertise to enable impactful, data-informed decision-making resulted in 24% of targeted sales campaign orders coming from ML-Driven Personalization with 11% adoption.
Successfully Initiated expansion of real-time vendor ML capabilities into the app, unlocking new use cases and pioneering innovative applications to enhance strategic value.


Digital Channel CRO Specialist  - Telstra
April 2019 - July 2020
Worked as an individual contributor responsible to drive AI and ML Led Optimisation initiatives.

Built personalized and GTM campaign experiences and experiments by leveraging segmentation, audience selection, behavioral rules, and historical customer data, resulting in a 20% increase in customer engagement.
Developed hypotheses and conducted A/B, multivariate, and experience tests to drive and measure digital performance, resulting in a 15% increase in conversion rates according to the optimization strategy and testing plan.


Digital Optimisation (CRO) & Personalisation Specialist  - Telstra
November 2017 - April 2019
Worked as an individual contributor to deliver BAU GTM, optimisation and personalisation campaigns.

Created the personalization and optimization roadmap to plan, orchestrate, execute, and analyze A/B and multivariate tests, resulting in a 25% increase in leveraging Adobe AI led campaigns.
Champion an experimentation culture within the business that increased capacity by 30% among digital peers who can run experimentation.

Digital Experience Design & Optimisation Specialist  - Officeworks
Dec 2015 - November 2017
Key contributor delivering BAU GTM  personalisation and optimisation initiatives for digital/eCommerce

Successfully managed online/eCommerce optimisation projects in line with UX strategy that saw migration of product pages 100% on time.
Successfully delivered a new process, vendor supplied content based digital design templates to improve online user experience that reduced rework by 25%.
Reduced spend and dependency on external agencies 50% by bringing most digital delivery in-house with better budgeting and estimation.


Education


Artificial Intelligence: An Overview Specialisation Certificate - Politecnico di Milano
2025
Collaborates and Influences - Mastery - Telstra
2023
Innovates and Improves - Mastery - Telstra
2022
User Experience Design - General Assembly
2014
Masters in Professional Accounting - RMIT
2007
Graduate Diploma in Advertising - RMIT
2005


Technical knowledge


Experimentation & Personalisation Platform User Knowledge
Adobe Target, Audience Manager, Optimizely, ContentSquare, Adobe Experience Platform
Data Analytics Platform User Knowledge
Adobe Analytics ,Google Analytics, PoweBI
Project Management Platform User Knowledge
Jira, Confluence
Referees
References available upon request.

},  that would rank highly in an ATS system for this role and how accurate the resume clearly aligns with the job description provided. And provide the final score in a numerical format to understand where it sits against the ATS ranking process.