Student Assignment Brief 
CONFIDENTIAL DOCUMENT 
This document is intended solely for Softwarica College of IT & E-Commerce students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website.  
Contents 
• 	Assignment Information 
• 	Assessed Module Learning Outcomes 
• 	Assignment Task 
• 	Marking and Feedback 
• 	Assignment Support and Academic Integrity 
• 	Assessment Marking Criteria 
Assignment Information 
 
Module Name: 	Creative Thinking for Business   
Module Code: 	STA103IAE 
Assignment Title: 	Creativity applied in solving business problems  
Assignment Due: 	30 July 2025 
Assignment Credit: 	10 credits 
Word Count: 	2700 words ( +/- 10% ) 
Assignment Type: 	Case study report   
Grading: 	Percentage Grade (Applied Core Assessment) 
 
 
Assessment Overview 
You will be provided with an overall grade between 0% and 100%. You have one opportunity to pass the assignment at or above 40%. 
Important Notice 
The work you submit for this assignment must be your own independent work. More information is available in the 'Assignment Task' section of this assignment brief. 
Assessed Module Learning Outcomes 
 
The Learning Outcomes for this module align with the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. 
Learning Outcome 1: Reflect on their employability and creativity competencies and career management skills and plan for their future development. 
Learning Outcome 2: Demonstrate knowledge of idea generation techniques and creativity 
Learning Outcome 3: Apply knowledge to create a new venture or solve a problem 
Assignment Task 
Task Description:  
In this assignment, you are required to develop a comprehensive case study report proposing a new venture built around an innovative business idea. This should include the following key components: 
1.	Introduction to Business Idea (10%): Provide a brief introduction to your business idea, explaining the core concept and its purpose. Identify the specific problem your business aims to solve and describe your approach to addressing this issue. Discuss the role of creativity in designing and developing your business model, highlighting any unique or innovative strategies used.  
2.	Financial Planning and Budgeting (35%):  Discuss the financial aspects required to establish and sustain the startup. Provide a detailed breakdown of budgeting, including initial investment, revenue projections, and cost distribution. Explain the operational framework, covering key activities, logistics, and resource allocation. Outline the marketing strategy, focusing on customer acquisition, branding, and marketing positioning. Identify key stakeholders, such as investors, business partners, and advisors, and define their roles in the business. Present a structured timeline, highlighting key milestones and deadlines for implementation.  
3.	Business Case Analysis (15%): Evaluate your business model using various strategic frameworks. Conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. Apply PEST analysis to examine political, economic, social, and technological factors affecting the business. Use the Value Proposition Canvas (VPC) to align customer needs with business value. Develop a Business Model Canvas (BMC) to outline essential components of your model. Perform a market analysis to understand industry trends, target audiences, and competition. Provide a product or service analysis, detailing features, differentiation, and value proposition. Highlight the application of ingenuity in solving market gaps and creating a competitive advantage.  
4.	Implementation and Challenges (15%): Assess the implementation process, examining the steps taken to bring the business idea to life. Use Mind maps to organize and identify key challenges encountered and explain how they were addressed. Discuss the application of ingenuity and problem-solving strategies in overcoming obstacles. Use the Systems Thinking Heuristic (STH) approach to provide a broader perspective on the implementation process and its overall impact.  
5.	Self-Reflection and Learning Outcomes (10%): Reflect on the impact of this project on personal growth, creativity, and problem-solving abilities. Explain how the experience has influenced your understanding of entrepreneurship and the industry. Discuss the skills and knowledge gained, including strategic thinking, financial planning, and business development. Provide insights into how this process has shaped your perspective on innovation and business strategy.  
6.	References and Citations (5%): Include a list of academic references, such as books, research papers, and credible websites, used to support your analysis. Ensure that all sources are properly cited following a recognized referencing style, such as APA or Harvard.  
7.	Presentation and Formatting (10%): Ensure the document is well-structured, with clear headings and logical organization. Maintain professional language, grammatical accuracy, and clarity throughout the report. Follow academic formatting guidelines, ensuring consistency in style and referencing.  
Submission Instructions 	
	Requirement 	Details 
	File Naming 	NAME_studentID 
	File Format 	.docx/.pdf format 
	Submission Method 	Campus 4.0 platform (submission link provided 2 weeks before deadline) 
 
 		
Marking and Feedback 
 
How will my assignment be marked? 
Your assignment will be marked by the Module Team using standardized criteria. 
How will I receive grades and feedback? 
Provisional marks will be released once internally moderated. Feedback will be provided alongside grades release within 2 weeks (10 working days). 
What will I be marked against? 
Details of the marking criteria for this task can be found in the Assessment Marking Criteria section at the end of this brief. 
Grade Requirements 
You must achieve 40% or above to pass this assessment. Ensure you understand the marking criteria for successful completion. 
Assignment Support and Academic Integrity 
 
Getting Help 
If you have any questions about this assignment, please meet with your respective module leader or teacher for more information. Language Standards 
You are expected to use effective, accurate, and appropriate language within this assessment task. 
Academic Integrity 
The work you submit must be your own. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work, excluding Artificial Intelligence (AI). 
We use detection software and make routine checks for evidence of academic misconduct. Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found in Student handbook in Campus 4.0. 
All cases of suspected academic misconduct are referred to for investigation, the outcomes of which can have profound consequences to your studies. 
 
Support for Students with Disabilities 
 
Assessment Criteria ( 100 % )  
 
 
 
 
 
 
 
Softwarica College of IT & E-Commerce | In collaboration with Coventry University This document is con


help me do this