provide a visual diagram that shows this initial nurture flow.

**TEXAS CLEARING LLC: INITIAL LEAD NURTURE SEQUENCE**

**TOUCH 1: IMMEDIATE AUTOMATED CONFIRMATION**
Channel: SMS (Automated - Always Fires)
Timing: Instantly upon lead capture (business hours AND after hours)

SMS with Opt-Out (149 characters):
Hi [First Name]! We received your land clearing request and will be calling you shortly. This is [Rep Name] from Texas Clearing LLC. Reply STOP to opt out.

**TOUCH 2A: LIVE CONNECTION ATTEMPT - BUSINESS HOURS**
Channel: System-Initiated Call Connection
Timing: Immediately after SMS (system calls rep, then connects to lead)

REP ACTION ITEM: When system calls, press 1 to connect to lead immediately. Use this talk track:

Live Connection Script (45-60 seconds):
Hi [First Name], this is [Rep Name] from Texas Clearing LLC. You just got my text message - I’m the one calling you right now about your land clearing request.

I appreciate you thinking of us for your Hill Country property. Before we dive in, is this a good time to talk for just a couple minutes about your project?

[If YES:] Great! Tell me about your property and what kind of clearing work you’re looking at…

[If NO:] I completely understand. When would be a better time for me to call you back? I’d love to get you scheduled for a free estimate this week.

**TOUCH 2B: AFTER-HOURS EMAIL**
Channel: Email (Automated)
Timing: Immediately after SMS for after-hours leads

Subject: Your Texas Hill Country Land Clearing Request - Calling You Tomorrow

[First Name],

You just received my text confirming we got your land clearing request. Since you submitted this after business hours, I wanted to reach out via email as well.

As a veteran-owned company here in Dripping Springs, we understand the urgency of getting Hill Country properties ready for the seasons ahead. I’ll be personally calling you first thing tomorrow morning (before 9 AM).

We’ll discuss:
• Your specific clearing needs and timeline
• How our military-precision approach saves you time and money  
• Scheduling your FREE on-site estimate (no obligation, 100% satisfaction guaranteed)

Keep an eye on your phone tomorrow - I’ll be calling from [Phone Number].

Respectfully,
[Rep Name]
Texas Clearing LLC
“Precision. Pride. Purpose.”

P.S. - With cedar season approaching, our schedule fills quickly. Looking forward to getting your estimate locked in this week.

**TOUCH 3: FOLLOW-UP CALL (IF INITIAL CONNECTION FAILED)**
Channel: Manual Call
Timing: 2 hours after failed connection (business hours) OR next morning at 8 AM (after hours)

Call Script (30-40 seconds if voicemail):
Hi [First Name], this is [Rep Name] from Texas Clearing LLC. You should have gotten my text earlier, and I tried calling but couldn’t reach you.

As a veteran-owned company here in the Hill Country, we pride ourselves on rapid response and military-precision service. I’d love to discuss your project and get you scheduled for a free estimate this week.

Please give me a call back at [Phone Number], or I’ll try you again this afternoon. Looking forward to helping you reclaim your Texas land.

REP ACTION ITEM: Log call attempt, note any voicemail details, set follow-up reminder for 4 hours.

**TOUCH 4: FOLLOW-UP SMS**
Channel: SMS (Automated)
Timing: 4 hours after initial contact (or 2 hours after failed follow-up call)

SMS (159 characters):
[First Name], tried calling about your land clearing project. Hill Country properties need prep before winter - let’s get your FREE estimate scheduled!

**TOUCH 5: VALUE-ADD EMAIL**
Channel: Email (Automated)
Timing: 8 hours after initial contact

Subject: Why Texas Landowners Choose Military-Precision Clearing

[First Name],

Still haven’t connected, but wanted to share why Hill Country neighbors trust Texas Clearing:

✓ Veteran Precision: Every job planned and executed with military standards
✓ Purpose-Built Equipment: Faster, cleaner results than standard contractors  
✓ Eco-Responsible: We mulch and mill - your land stays healthy
✓ 5-Star Guarantee: 100% satisfaction or we make it right

This Week’s Advantage: Our crews are in your area and can provide a free estimate before our schedule fills up for the season.

Ready to see the Texas Clearing difference?
Call/Text: [Phone Number]
Quick Schedule: [Calendar Link]

From one Texan to another,
[Rep Name]

P.S. - Check out recent projects at [Website]/gallery

**TOUCH 6: SECOND PHONE CALL**
Channel: Live Call (Manual)  
Timing: 24 hours after initial contact

Call Script:
Hi [First Name], it’s [Rep Name] from Texas Clearing again. You got my text yesterday, and I’ve tried calling a couple times about your land clearing inquiry.

I know you’re busy, but I wanted to follow up one more time. I’ve been in this business for [X years], and I can tell you that timing matters in Texas. With winter coming, now’s the perfect time to get brush and cedar cleared before spring growth kicks in.

We’re offering free estimates this week with no pressure - just honest advice from one Hill Country neighbor to another. Can I swing by your property tomorrow or Friday? Takes about 15 minutes, and you’ll have a clear path forward.

Call me back at [Phone Number] or text me your best time. Thanks, [First Name].

REP ACTION ITEM: If no answer, research property via county records/Google Earth for next touch personalization.

**TOUCH 7: LOCAL URGENCY SMS**
Channel: SMS (Automated)
Timing: 48 hours after initial contact

SMS (156 characters):
[First Name] - Cedar clearing season peaks now in TX. Our Dripping Springs crew can give you a free estimate this week. Worth a quick chat?

**TOUCH 8: FINAL VALUE EMAIL**
Channel: Email (Automated)
Timing: 72 hours after initial contact

Subject: Last Call - Your Hill Country Property Deserves Better

[First Name],

This is my final note about your land clearing project.

As a veteran who’s called the Hill Country home for years, I’ve seen too many beautiful properties get overwhelmed by cedar and brush. It breaks my heart when landowners wait until the problem becomes overwhelming and expensive.

Here’s the truth: The longer you wait, the harder and more costly it becomes.

Here’s my promise: If you give us 15 minutes this week, we’ll give you honest advice, fair pricing, and military-precision results that’ll make you proud of your land again.

One last opportunity: [Calendar Link] or call [Phone Number]

If we don’t hear from you, we’ll respect your decision and remove you from our immediate follow-up. But your contact stays in our system for seasonal reminders - because every Texas landowner deserves property they can be proud of.

Respectfully yours,
[Rep Name]
Texas Clearing LLC
[Phone] | [Email]

“Precision cleared, Texas proud.”

**TOUCH 9: FINAL SMS**
Channel: SMS (Automated)
Timing: 96 hours (4 days) after initial contact

SMS (143 characters):
[First Name], this is my last text about land clearing. We’re here when you’re ready - no pressure. Keep our number: [Phone Number]. 🤠

REP ACTION ITEM: Move lead to general nurture sequence. Add note: “Completed initial sequence - no response. Move to seasonal follow-up track.”

**REP GUIDELINES FOR SYSTEM-CONNECTED CALLS**

When System Connects You to a Live Lead:

DO:

- Reference the text they just received (“You just got my text message…”)
- Sound conversational, not robotic
- Ask permission to continue (“Is this a good time?”)
- Listen first, then qualify
- Book the estimate before ending the call if possible

DON’T:

- Sound rushed or scripted
- Forget they’re expecting your call (thanks to the SMS)
- Launch into a pitch without permission
- Hang up without scheduling next steps

Rep Action Items for Live Connections:

1. Immediately log the call outcome in CRM
1. If estimate booked: Send confirmation SMS/email within 30 minutes
1. If callback scheduled: Set calendar reminder and send confirmation
1. If not interested: Tag appropriately and move to long-term nurture
1. Update lead status to prevent duplicate automated touches

**SUCCESS METRICS & OPTIMIZATION POINTS**

Track These KPIs:

- SMS delivery rate (should be 95%+)
- Live connection rate during business hours
- Call answer rate after SMS confirmation
- Email open/click rates
- Estimate booking rate by touch point
- Overall sequence conversion rate

Optimization Notes:

- Monitor if SMS increases phone answer rates
- A/B test SMS copy variations
- Track time-of-day performance for calls
- Test different rep names in SMS vs. calls for consistency

**STRATEGIC RATIONALE**

Why This Updated Sequence Dominates:

1. Instant Confirmation Builds Trust: The immediate SMS eliminates the “did they get it?” anxiety while setting clear expectations for the call.
1. Higher Answer Rates: Leads are now expecting your call and more likely to pick up unknown numbers. The SMS primes them for your voice call.
1. Seamless Multi-Channel Experience: SMS → Call → Email creates a cohesive experience that feels personal, not automated.
1. Compliance-Forward: The required opt-out message becomes a strategic advantage rather than just legal overhead.
1. 24/7 Coverage: After-hours leads get immediate acknowledgment, preventing them from contacting competitors while waiting for your response.
1. Professional Persistence: 9 touches over 4 days without being pushy - shows military discipline and respect for their time.

The immediate SMS strategy transforms your lead capture from “hope they remember us” to “they’re expecting our call.” This single change can increase your connection rates by 30-50% while building trust from the very first interaction.